Ifi
publisher's mmna
Scanned from the collections of
The Library of Congress
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at The LIBRARY of CONGRESS
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for Audio Visual Conservation
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Woodrow Wilson served mankind
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Thomas Woodrow Wilson, distinguished Virginian and 28th
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His age predated commercial broadcasting by a few
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FIRST STATIONS OF VIRGINIA
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EDWARD LAMB
EDWARD LAMB ENTERPRISES, incorporated
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Published every Monday, with Yearbook Numbers (53rd and 54th issues) published in January and February by Broadcasting Publications, Inc., 870 National Pr<
Building, Washington 4, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C, under act of March 3, 1879.
Full Future
Is Foreseen
For Industry
Area of City
Reserve Bank Points To
$500,000,000 Expansion
Since War as Proof Of
Prophecy; Construction
Of Homes, Plants Cited
'vibrant
Federal
of Philadelphia
The Wilmington industrial
area is "bursting at the seams ^
with activity, and is
with expansion," the
Reserve Bank
said today.
In a survey of Wilmington by
its monthly Business Review, the
Federal Reserve Bank proph-
esied that "Wilmington is m
midstream between a proud past
and a full future."
More than $500,000,000 has been
spent in the city since World War
II on new plants, commercial build-
ings, hospitals, schools, churches,
end private homes, the article point-
ed out.
Many Plants Expanding
A number of leading concerns in
the "chemical capital of the world*
are expanding their plant capaci
ties, the bank noted in its report,
naming the DuPont Company, Al-
]£F Chemical and Dye Hercules
Powder, Atlas Powder, Claymont
steel Ethyl Corporation, Continen
Xl Diamond Fibre. Pyrites Company
and National Vulcanized Fibre.
The article stated that the Wil
mington Chamber of Commerce had
in its active flies approximately 400
industrial prospects which _are seek-
ing refuge from higher-taxing
neighboring states.
Leads in Chemists
The article states that Wilming-
,n probably has more chemists per,
mile than -
and, there's a full
future for advertisers
on WDEL-TV
WILMINGTON,
DELAWARE
WDEL-TV completely covers this boom-
ing market and area— distinguished for
its stability, distinguished for its sales
productivity.
Wilmington is first in per family buying in-
come among all U. S. metropolitan cities
1 00,000 to 250,000.
(Sales management — 1951 Survey of Buying Power)
Delaware is first in per capita buying in-
come of any state.
(U. S. 1948 Census of Business)
WDEL-TV offers you the foremost sales
opportunity in the nation.
WDEL-TV
WILMINGTON
D E LAWAR E
Represented by
ROBERT MEEKER
ASSOCIATES
Chicago
San Francisco
Los Angeles
Page 4 • April 7, 1952
BROADCASTING • Telecastin
CLOSED CIRCUIT
..IT'S NOW definite that British Broadcasting
Corp., sorely in need of funds, is going to
sell time, both radio and TV. Approach, to be
made gingerly at start, probably will constitute
watered-down spots. Emissaries in U.S., it's
learned authoritatively, already observing our
techniques and commercials will be smuggled
to public innocuously at first. Eventual plan,
it's said, is to make BBC self-sustaining which
would mean transition from "British system
of state monopoly" to modified American plan
being used in Canada and other dominions.
ANY CONFUSION regarding meaning of
FCC's oft-quoted "waiting period" following
issuance of final TV report is cleared up by
explanation from FCC sources: Waiting period
was meant to mean that for a period of time
(now believed to be 90 days) no action will
be taken by Commission which would dis-
criminate in favor of pending applicants.
There was no thought of making end of that
period a cutoff date. It will be recalled that
Commission in March 1951 "Third Report"
asked that applications be withheld until after
'final decision was issued, and declared that
"reasonable period of time" would be pro-
vided for the filing of new applications and
revisions of pending ones.
BIGGEST change in temperament of broad-
casters at NARTB, it was generally noted,
was that they had "gotten over their TV
scare." In contrast to 1951 convention, broad-
casters, instead of denouncing and fearing TV
"ogre," generally sought information on when
and how they could enter video field.
ASSOCIATED PRESS television news service
will be announced soon. Many stations have
signified their interest on basis of plans dis-
cussed privately at NARTB convention.
NBC AFFILIATES besieged network repre-
sentatives at NARTB sessions in Chicago last
week over failure of network to carry Presi-
dent Truman's sensational Jackson Day "I
shall not be a candidate for re-election" speech.
Network didn't pick up speech because it was
classified as political and contrary to its policy
in an election year. CBS, on other hand, picked
it up and scooped the world, though other net-
works had it minutes after closing of sensa-
tional address.
THOUGH he feels he should give up chair-
manship of Affiliates in 30-60 days to concen-
trate on operation of WTIC Hartford (story
page 23), Paul W. Morency is agreeing to
serve on til Radio Affiliates by-laws and con-
stitution are prepared, system for perpetuat-
ing committee is devised, and new chairman
is picked. Some members of committee have
asked to be relieved, due to pressures of sta-
tion operation, but most are agreed on serving
for another year.
BOTH NBC and CBS found themselves con-
fronted with clearance problems during
NARTB convention. NBC met resistance from
r~ (Continued on page 6)
BROADCASTING • Telecasting
BANNISTER IS V.P.;
HEADS STATION RELATIONS
ELECTION of Harry Bannister as NBC vice
president to head station relations department
was announced by NBC President Joseph H.
McConnell following monthly board meeting
Friday. Move had been expected since March
12 announcement that Mr. Bannister, colorful
radio figure identified with WWJ Detroit for
last 20 years, was leaving WWJ general man-
agership to join NBC in "executive capacity"
on April 14 [B»T, March 24, 17]. As station
relations head, he succeeds Carleton D. Smith,
who becomes director of operations for NBC
owned and operated stations division [B#T,
March 31].
TELECAST SPORTS
GAINED ATTENDANCE
ATTENDANCE at sports events in 1951
equalled pre-television year 1947 — only slightly
below the biggest year in history, according
to figures released to RTMA today by Jerry
Jordan, originator of three years' study of sub-
ject, which has been completed through co-
operation of N. W. Ayer & Son Inc. [B«T,
Dec. 3, 1951].
The survey indicated that hundreds more
TV channels should help, not harm sports, and
said "gloomy predictions" that video would
cut heavily into radio and other media and
threaten sports, movies and other recreation,
"have not proved true."
Radio hit highest peak in history both in
numbers of sets and total income, the report
said. Major league clubs telecasting regularly
gained 234,169 admissions over 1950 and those
reducing or eliminating TV lost 1,485,070.
CBS-TV SALES UP 95.7%
CBS TELEVISION business at all time high,
Fred M. Thrower vice president in charge of
CBS-TV network sales, announced today (Mon-
day). Time sales for first two months of this
year were 95.7% over last year's, Mr. Thrower
added. He pointed out that this does not in-
clude additional $5 million new business, in-
cluding 11 quarter-hours purchased by Lever
Bros, and Pillsbury Mills. Mr. Thrower made
statement after widespread reports of TV
sponsor cancellations.
PROCTER & GAMBLE has renewed its
three evening quarter-hour strips on CBS
Radio, concluding protracted round of nego-
tiations in which its future sponsorship of
these 15 quarter-hours per week hung in bal-
ance while sponsor pressed for lower time
costs [B*T, Feb. 25, et seq.].
CBS radio officials said renewals are "a big
shot in the arm for radio." They are effec-
tive July 1, when present contracts expire.
Terms of contracts, which in 1951 repre-
sented more than $3.5 million in gross billings,
were not divulged. There had been reports
that possible expansion of CBS Radio's "transi-
tion period" rate to encompass one or all of
these shows had been considered, but neither
CBS Radio nor P&G officials would comment
BUSINESS BRIEFLY
DODGE CAMPAIGN • Dodge Division of
Chrysler Corp., through Ruthrauff & Ryan,
New York, starts a national radio saturation
spot announcement schedule ranging from two
to four weeks, effective April 28. The new
Dodge agency, Grant Adv., doesn't take over
until August 1.
NEWS AND PARTICIPATION • National
Biscuit Co., New York (Honey Graham
crackers), through McCann-Erickson, New
York, lining up 5-10-15-minute news and par-
ticipation programs to start in May in limited
number of radio markets.
WELCH'S CAMPAIGN • Welch's Sweet
Wine, New York, using a spot announcement
radio campaign for 8 weeks starting April 9
in limited market. Agency: Al Paul Lefton,
New York.
DURSTINE NAMED © Pacific Can Co., San
Francisco, names Roy S. Durstine, N. Y. and
S. F. to handle its advertising.
FORD ANNIVERSARY # Ford Motor Co.
expects to celebrate its 50th anniversary on
June 15, 1953 with a two-hour network tele-
vision show on both NBC-TV and CBS-TV,
(Continued on page 110)
WINCHELL TO BE OFF
AIR INDEFINITELY
WALTER WINCHELL, who has been off the
air temporarily following virus infection, has,
on advice of his physicians, arranged for in-
definite suspension of his Sunday evening ABC
broadcasts and of his contractual relations
with both network and his sponsor, Warner-
Hudnut Inc. He will return to air only if his
health permits. In recent weeks Mr. Winchell
has been replaced by guest newscasters.
On April 13 Drew Pearson, currently 6-6:15
p.m., will take over Winchell 9-9:15 p.m. spot
for Carter Products. George E. Sokolsky, cur-
rently 10 :30-10:45 p.m., will be heard at former
Pearson time.
Friday after contracts were signed.
"Transition" rate applies to stations broad-
casting on current New York time from 6-6:30
p.m. and to Pacific coast stations 10-10:30 p.m.
and amounts to two-thirds of nighttime rate.
It was understood that P&G is considering
reduction in talent costs in programming the
periods involved, as means of reducing over-
all expenditures. Programs now are Lowell
Thomas 6:45-7 p.m.; The Beulah Show, 7-7:15
p.m., and The Tide Show, 7:15-7:30 p.m., all
Monday through Friday. Agency on Lowell
Thomas is Compton Adv.; on Beulah, Dancer-
Fitzgerald-Sample, and on Tide Show, Benton
& Bowles.
for more AT DEADLINE turn page ^
April 7, 1952 • Page 5
P&G Renews Three Strips on CBS Radio
CANADIAN NEGOTIATIONS
GO SMOOTHLY
MEETING of FCC officials with Canadian
Broadcasting Corp. executives in Chicago last
week resulted in no major upheavals in pro-
posed U.S. northern border TV allocations, it
was learned Friday. It was understood that
negotiations worked out final arrangements
and agreed to recommend them to respective
governments. Official announcements of agree-
ment are not expected to be issued until after
FCC final TV report comes out (scheduled for
April 14). The U.S.-Canada allocations will
be noted as temporary pending official con-
firmation, in the final report, it is understood.
Some reassignments recommended by U.S.
broadcasters in comments filed during "hear-
ings" last 1951 quarter were accepted by Cana-
dians, it was learned, but others were not
.'e.g., proposal to move VHF channel from
Windsor to Detroit was opposed by Cana-
dians) .
Meanwhile, FCC prepared to meet this week
to decide method of processing applications
following 90-day waiting period after final
report is issued. So far it still looks as if
frequency-by-frequency method will be chosen.
MINORITY APPEAL
PROGRAMS PRAISED
NEED for additional programs with minority
appeal was underscored by Louis N. Brockway,
retiring president, American Assn. of Adver-
tising Agencies, told spring meeting at Green-
brier Hotel, White Sulphur Springs, W. Va.
(early story, page 25).
Mr. Brockway, also executive vice president,
Young & Rubicam, stressed necessity for en-
larging this kind of programming, though, he
added, pattern of TV, like that of radio, is
quite properly built around commercially at-
tractive programs.
"Our association with the industry," he said,
"makes it a part of our responsibility to the
future of television to cooperate in working
out plans to make public service shows pos-
sible."
LEVENSON WINS
CHARGES brought against CBS-TV network
and Irving Mansfield, producer of The Sam
Levenson Show, by Society for Prevention of
Cruelty to Children dismissed Friday by mid-
Manhattan court Judge Charles Murphy after
he had seen film of disputed Feb. 17 program.
Judge ruled no criminal intent in employment
of three children, aged 14, 9 and 7, who, al-
though appearing with parents, had been
denied work permits on technicality of New
York laws.
STUART MACHARRIE DIES
STUART A. MACHARRIE salesman for
Everett-McKinney, New York, until ill health
forced his retirement last August, died Thurs-
day in New York. He was 45. In radio sales
since 1935, Mr. Macharrie had been associated
with WSRR Stamford, WJZ New York, WLW
Cincinnati's New York office and WDOK
Cleveland before joining Everett-McKinney.
He is survived by his wife, Isabella, his mother
and a brother, Lindsay, radio-TV production
manager of Calkins & Holden, Carlock, Mc-
Clinton & Smith, New York.
Page 6 • April 7, 1952
In this Issue—
Broadcasters came away from NARTB's
highly attended 30th convention at the
Conrad Hilton Hotel, Chicago, with
renewed faith in the broadcast media
and a feeling of stronger unity. Out-
shoot of actions taken was the new Ra-
dio Affiliates, successor to the all-in-
dustrv Affiliates Committee (Page 23).
And Broadcast Advertising Bureau is
on its own (Page 27). A highlight at
the convention was FCC Chairman
Paul A. Walker's prediction that the
TV freeze has another two weeks to
p-o which brought a comment from Sen.
Ed Johnson that he would hold Mr.
Walker to that promise (Page 76, 88).
There were the usual exhibits by heavy
and light equipment manufacturers
interest whetted by impending thaw
(Page 48, 52).
While NARTB delegates were busy as-
sessing the future of their business,
the American Assn. of Advertising
Agencies meeting at Greenbrier Hotel,
White Sulphur Springs, W. Va., saw
TV as a non-ston growing medium and
thrashed throueh multi-ways in getting
the best use out of it for the moneys
spent. And the agency executives
found to their surprise there's more
to radio than ever before. Page 25.
There's something new added to NBC:
— A new director of its National Spot
Sales, Thomas McFadden, of KNBH
(TV) Hollywood (Page 29) and out
at Chicago, a new affiliates group,
known as NBC-TV Affiliates Assn.
struck out on its own (Page 78).
Today marks the anniversary of long
distance television Page 82. But there
was increased activity in Washington,
D. C, on the question of height — in
antenna towers. For the latest on
this, and an editorial, see Page 77.
Former FCC Chairman Wayne Coy, now
a telecaster himself, warned a group
of New York educators that their
greatest lift to the broadcast arts
would be to help improve and develop
private broadcasting. Page 89.
A master global TV plan to span North
Atlantic Treaty countries is gaining
adherents. Page 80.
AB-PT Inc. wants no part of Paramount
Pictures Inc.'s anti-trust violation
burden, it was revealed at FCC hear-
ings. Page 109.
On Capitol Hill, a House threat to in-
vestigate radio-TV programming was
caught in the bud. Page 28.
Upcoming
April 8: ABC annual stockholders meeting,
RCA Bldg., New York.
April 16: "Brand Names Day" conference,
Waldorf-Astoria, New York.
April 16: BAB Sales Clinic, Los Angeles.
April 17-20: Ohio State U. Institute for
Education by Radio-Television, Deshler-
Wallick Hotel, Columbus, Ohio.
(Other Upcomings page 36)
Closed Circuit
(Continued from page 5)
affiliates over double-commercials in new Joy
program. CBS affiliates were complaining over
sale of five-minute segments, viewed as im-
pinging upon spot time.
ABANDON any hope that FCC's AM process-
ing line is going to move any faster than it
has in past six months. Resignation of one
engineer reduces technicians on line to two,
but recent replacement restores roster to mere
three! As of March 15, FCC had 206 appli-
cations on processing line, 100 in pending files
(daytime sky wave mostly), 200 in various
stages of completion (in hearing status, await-y
ing initial and final decisions, court actions,
etc.). About 30 other applications were also
in pending files awaiting answers to FCC in-
quiries or at the request of applicants. Monthly
average of completed applications: February1
17, January 21, December 7, November 16,
September 34.
WHILE DETAILS are highly secret it's known
many convention exhibitors especially in equip-
ment field, kept their pens hot last week draw-
ing up contract proposals. Inquiries too, at
all-time record, as potential telecasters learned
facts of post-thaw life.
LOOK for FCC to call general hearing in near
future to determine whether functional music
operations of FM stations are broadcasting or
non-broadcasting. Commission will ask for
suggestions for rules if "beep" operations are
considered non-broadcast. Hearing will be
along lines of movie anti-trust hearings held
in 1950 which resulted in Commission decision
to determine each situation on a case-by-casa, .
basis.
THERE'S plan afoot at International Infor-
mation Administration to decentralize New
York headquarter operations of Voice of
America and seek "lend lease" broadcast
agreements with foreign countries. Goal is
more foreign program originations, with VOA
buying time on domestic stations. Difficulties
arise in nations where Communist Party in-
fluence is strong. Incidentially, IIA is shop-
ping around for top level radio executive to
head up Voice New York setup.
POWERFUL RCA TUBE
RCA TUBE department, Harrison, N. J., hal
announced its most powerful VHF power
tetrode transmitting tube (RCA-6166), a
forced-air-cooled "10 kw" type equipped with
a thoriated-tungsten filament which, RCA ex-
plained requires less power and has greater
electron-emission efficiency and longer life ex-
pectancy. Tube "is rated for operation up to
220 mc and can deliver a synchronizing-level
power output of 12 kw in broad-band TV serv- ■
ice at 216 mc," company said.
WHIL FREQUENCY
MOVE of WHIL Medford, Mass., from 1540
kc to 1430 kc was authorized by FCC Friday.
WMEX Boston (on 1510 kc) claimed that 25
mv/m contours of stations overlapped and |
therefore were against regulations (see earlier
story on page 62). WMEX appeal to U. SJ '
Court of Appeals for injunction against FCC
for not revoking WHIL program test author- |
ity was scheduled to be argued April 25, but |
FCC action now makes that moot — unless an-
other station finds that its 25 mv/m contour
overlaps with WHIL's new frequency. WHIL
continues with 250 w, daytime.
for more AT DEADLINE see page 110
BROADCASTING • Telecasting
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Complete, accurate and timely, NCS Reports will
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BROADCASTING • Telecasting
April 7, 1952 • Page 7
THE WASHINGTON, D.C.
METROPOLITAN
NETWORK
THE SMART WAY TO BUY
THE WASHINGTON, D. C. MARKET
These are some of the experienced buyers of time
who know the value of the Washington MET NET.
ACCOUNT
Bayer Aspirin
Pertussin
Jelke Margarine
Chesterfield
Manischewitz wine
Ford Dealers
Florida Citrus Commission
Adam Hats
Griffin Shoe Polish
Charm, Living, Mile.
Musterole
AGENCY
Dancer-Fitzgerald-Sample, Inc.
Irwin, Wasey & Company, Inc.
Batten, Barton, Durstine & Osborn
Cunningham & Walsh
Donahue & Coe, Inc.
J. Walter Thompson
J. Walter Thompson Company
Hirshon-Garfield
Bermingham, Castleman & Pierce
Peck Advertising
Erwin, Wasey & Company, Inc.
THIS IS THE
MET
NET
independents,
th individual au-
diences, combined
to give the second
highest daytime
Met r opolitan
Washington audi-
ence (Monday-Fri-
day) Pulse, Janu-
ary, February, 1952.
METROPOLITAN NETWORK
Munsey Building • Washington, D. C.
Represented Nationally by
FORJOE & COMPANY
THE NEWSWEEKLY OF RADIO AND TELEVISION
Published Weekly by Broadcasting Publications, Inc.
Executive, Editorial, Advertising and Circulation Offices:
870 National Press Bldg.
Washington 4, D. C. Telephone ME 1022
IN THIS BROADCASTING
DEPARTMENTS
Agency Beat 14
Aircasters 64
Allied Arts 68
Editorial 58
FCC Actions 102
FCC Roundup 107
Feature of Week 12
Film Report 96
Front Office 60
New Business 18
On All Accounts 14
Open Mike 20
Our Respects to 58
Programs, Promotion, Premiums 101
Strictly Business 12
Telestatus ' 95
Upcoming 36
TELECASTING Starts on page 73
WASHINGTON HEADQUARTERS
SOL TAISHOFF, Editor and Publisher
EDITORIAL: ART KING, Managing Editor; EDWIN H.
JAMES, Senior Editor; J. Frank Beatty, Earl B.
Abrams, Associate Editors; Fred Fitzgerald, Assistant
Managing Editor; Dave Berlyn, Assignment Editor;
Lawrence Christopher, Technical Editor. STAFF:
John H. Kearney, Patricia Kielty, John Osbon,
Keith Trantow. EDITORIAL ASSISTANTS:" Pat
Kowalczyk, Don Mortimer, Jean D. Statz, Hilda
Toler; Gladys L. Hall, Secretary to the Publisher.
BUSINESS: MAURY LONG, Business Manager; Win-
Beld R. Levi, Assistant Advertising Manager; George
L. Dant, Adv. Production Manager; Harry Stevens,
Classified Advertising Manager; Eleanor Schadi,
Doris Kelly, Betty Krebs; B. T. Taishoff, Treasurer:
Irving C. Miller, Auditor and Office Manager; Eunice
Weston, Assistant Auditor.
CIRCULATION AND READERS' SERVICE: JOHN P.
COSGROVE. Manager; Doris J. Buschling, Ruth W
Davis, Madeleine Tress, Elwood M. Slee, Clyde
Baker.
NEW YORK" BUREAU
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Plaza 5-8355; EDITORIAL: Rufus Crater, New
York Editor; Florence Small, Agency Editor; Dor-
othy Munster, William Ruchti, Liz Thackston.
Bruce Robertson, Senior Associate Editor.
ADVERTISING: S. J. PAUL, Advertising Director;
Eleanor R. Manning, Assistant to Advertising Di-
rector; Kenneth Cowan, Advertising Representative.
Page 8 • April 7, 1952
fffllijlTl'iY* TTillTlY 360 N. Michigan Ave., Zone 1,
CEntral 6-4115; William H. Shaw. Midwest Advertis-
ing Representative; Jane Pinkerton, Netos Editor.
HOLLYWOOD BUREAU
Taft Building, Hollywood
and Vine, Zone 28, HEmpstead 8181; David Glick-
man, West Coast Manager; Marjorie Ann Thomas.
TORONTO: 417 Harbour Commission, EMpire 4-0775
James Montagnes.
Annual subscription for 52 weekly issues $7.00.
Annual subscription including BROADCASTING Year-
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Broadcasting * Magazine was founded in 1931 by
Broadcasting Publications Inc., using the title:
Broadcasting *— The News Magazine of the Fifth
Estate. Broadcast Advertising * was acquired in 1932
and Broadcast Reporter in 1933.
* Reg. U. S. Patent Office
Copyright 1952 by Broadcasting Publications, Inc.
BROADCASTING • Telecasting
m
"They never missed
an issue !
at that mess!
'That's what a fire, a few axes and a couple
tons of water can do to a place. But you've
got to give Editor Grimes and the boys a
lot of credit . . . they didn't miss an edition,
fire or no fire.
"They're over in their new home now . . . still
printing the news, telling the truth and fight-
ing for the people's rights like they've been
doing for the last forty-two years.
'Y'know, when I look at that boarded-up
door, the broken windows and the 'closed'
sign, it reminds me of how newspapers in
some other countries get closed down . . .
for keeps ... by governments that hate the
idea of free press . . . that can't take criti-
cism . . . that don't believe in free speech.
'Well, that's what happens when government
of, by and for the people becomes govern-
ment of, by and for the government! It's 'Good-
bye, Freedom' then . . . and with it go Free
Worship, Free Elections, Free Enterprise . . .
all those Freedoms that make you glad you're
a citizen of this country instead of a socialistic
or communistic one.
'Praise the Lord, we're still a free people over
here. We can still choose our own churches,
our own friends, our own jobs (like mine
at Republic) and our own political parties.
We can praise our government for wise deci-
sions or criticize it for reckless spending of
taxpayers' hard-earned dollars . . . without
fear of secret police or concentration camps.
'But . . . let's not get careless about it. After
all, the people in those dictator-plagued
countries used to enjoy a lot of these Free-
doms. Unfortunately, some of them got
careless and handed over their rights, one
by one, to governments which promised to
'take care of them.'
'Me . . . I'll take my Freedoms with no 'hand-
out' strings attached. How about you, Friend?'
REPUBLIC STEEL
Republic Building • Cleveland 1 , Ohio
Republic BECAME strong in a strong and
free America. Republic can REMAIN
strong only in an America that remains
strong and free ... an America whose
people, farms, homes and businesses are all enriched
by the chemist's magic. And, through the Chemical
Industry, Republic serves America. Many tons o£
carbon, alloy and, especially, stainless steels . . .
much of it from Republic's mills . . . are needed
each year for chemical vats, work tables, acid tanks,
centrifuges, ventilation ducts, autoclaves, tubing
and countless other types of steel equipment by
which steel, through chemistry, helps tap Nature's
untold wealth of better living for all America.
(This me:
magazir,
Republic
full coU
cast, wri
: message is one of a series appearing in national
magazines, and in newspapers in communities where
' ' ' mills, mines and off ices are located. For a
color reprint, or permission to broadcast or tele-
t, write Dept. M, Republic Steel, Cleveland 1, Ohio.
BROADCASTING • Telecasting
April 7, 1952 • Page 9
ANY ADVERTISER CAN
AND
MOST ADVERTISERS SHOULD
...USE
Spot
Radio
^^^^^^^^
REPRESENTED NATIONALLY BY
EDWARD PETRY & CO., INC.
1
Page 10 « April 7, 1952
BROADCASTING • Telecasting
SPOT RADIO LIST
WSB
Atlanta
NBC
WBAL
Baltimore
NBC
WBEN
Buffalo
NBC
WGAR
Cleveland
CBS
WFAA*
(Dallas I
1 Ft. Worth !
NBC
ABC
KSO
Des Moines
ABC
WJR
Detroit
CBS
KARM
Fresno
ABC
KPRC*
Houston
NBC
KFOR
Lincoln
ABC
KARK
Little Rock
NBC
KFI
Los Angeles
NBC
WTMJ
Milwaukee
NBC
KSTP
J Minneapolis /
/ St. Paul \
NBC
WSM
Nashville
NBC
WSMB
New Orleans
ABC
WTAR
Norfolk
NBC
KOIL
Omaha
ABC
WIP
Philadelphia
MBS
KPHO
Phoenix
ABC
KGW
Portland, Ore.
NBC
WRNL
Richmond
ABC
WOAI*
San Antonio
NBC
KOMO
Seattle
NBC
KTBS
Shreveport
NBC
KGA
Spokane
ABC
WMAS
Springfield
CBS
KVOO
Tulsa
NBC
KFH
Wichita
CBS
*Also represented as
key
stations of the
TEXAS QUALITY NETWORK
The word has gotten around that SPOT radio is
the quickest to start, quickest to act of any
national medium an advertiser can use.
Want to start your spot commercials tomorrow
afternoon? You certainly can, if you're quick
about it and if there's a real need to get that fast
start. And, just as you can buy it fast, you will
discover that Spot is a mighty quick way to
change people who are only prospects into
people who become in-the-flesh cash customers.
What better way to get that fast start than on the
country's great stations you see listed here.
488 MADISON AVE.
CHICAGO • LOS ANGELES
NEW YORK CITY 22
DETROIT • ST. LOUIS • DALLAS
MU 8-0200
SAN FRANCISCO
*
BROADCASTING • Telecasting
April 7, 1952 • Page 11
1,000,000
PER DAY
WRC audience surveys
mean something more than
passive listeners. Daily and
Sunday "circulation" is also
measured in terms of re-
sults over the counter for
advertisers.
Morning, noon and
night, Washington area
people tune to the continu-
ing editions of WRC-NBC.
Combined total listening
goes well over nine digits
... a tremendous audience
for your commercial mes-
sage.
The entire WRC schedule
represents a range of pro-
gramming to fit any sales
requirement.
IN THE NATION'S CAPITAL
YOUR BEST BUY IS
FIRST in WASHINGTON
5.000 Watts . 980 KC
Represented by NBC Spot Sales
Page 12 • April 7, 1952
CLEVELAND
feature of the meek WSRS
i
NTERPRETATIVE commercials
as well as interpretative re-
porting of news events have
built an enviable record for Paul
Bolton, news editor of KTBC Aus-
tin, Tex., and won him a state pub-
lice office, to boot.
KTBC, CBS affiliate in the Texas
capital, feels that it has a "sure-
fire" selling formula in the tech-
nique developed by Mr. Bolton three
years ago.
Mr. Bolton concocted the formula
for Austin's T. H. Williams Co.,
one of Central Texas' largest
women's fashion stores. Results
have been so successful that Wil-
liams' radio budget is now spent
almost exclusively on Mr. Bolton's
7:30 a. m. newscast, aired five times
weekly.
By his own admission, Mr. Bolton
did not know shantung from cha-
mois skin. However, years of serv-
ing as head of newspaper wire
service bureaus at the State Capitol
had forged a reporter's approach.
So instead of simply reading ad
copy, he decided to use "reporter's
approach" on commercials.
He interviewed Williams' sales-
girls, buyers and executives to get
the "story" behind each advertising
feature. And, in the reportorial
tradition, he quoted each authority
for his ad statements.
With this technique, Mr. Bolton
now covers the full field of feminine
fashion — from perfume to founda-
tion garments. His commercials
make it clear that he is delivering
a first-hand report on Williams' of-
fering, just as he delivers a first-
hand report on interpreting local
news.
Mr. Bolton joined KTBC 10 years
ago. He pioneered local "beat"
coverage of Austin's news sources
for radio, and today an estimated
80% of KTBC's local newscasts
is the product of his personal leg-
work.
When first making newscasts,
Mr. Bolton decided to include a
regular interpretative feature on
local and state issues. In these
"explanation" segments, he gave
listeners the "a-b-c's" on how tax
rates were calculated and on school
problems.
His broadcasts over KTBC about
public school problems resulted in
his being elected — without a cam-
paign— to represent a 10-county
central Texas district on the State
Board of Education.
strictly business
GEORGE OLIVA
A MAN WHO is "not just in-
terested in producing good
advertising, but more in-
trested in what good advertising
produces" is George Oliva of the
National Biscuit Co., New York.
Another belief is that a good ad-
vertising man should know all
media, so that each advertising
form "can pull its own load and so
that all media, together, do a com-
plete job."
Mr. Oliva's evaluation of radio
in these terms is obvious: National
Biscuit will spend $2 million on
radio broadcasting this year.
The executive is one of those suc-
cessful careerists who did not have
to travel to New York. He was born
there in 1891. Mr. Oliva started
work young and finished his educa-
tion by attending night high school
after he had taken his first job.
That first job was as an office boy
with National Biscuit Co., and, ex-
cept for overseas service as a ma-
chine gunner in World War I, he
has been there since.
His early work with National
Biscuit was clerical, but in 1908 he
transferred to the advertising de-
partment where, as he explains it,
he had a few ideas and let his boss
know about them. The result was
that his boss, Alfred C. Mace, soon
turned all promotional responsi-
bilities over to the young man.
"He was glad to get rid of them,"
the quiet Mr. Oliva observes today.
National Biscuit, one of the big-
(Continued on page 106)
"The Family Station"
CLEVELAND'S
ONLY
NEWS STATION
ON THE AIR
24 Hours daily
around the clock
WSRS
#"The Family Station" uses
the latest "on the spot" voice
reporting equipment to cover
all kinds of events and
local news. WSRS has more
active field reporters on their
NEWS staff than any other
station in Ohio. The WSRS
NEWS staff is on the job
around the clock. That's
why you hear it first on
"The Family Station." WSRS
makes it their business to
report the NEWS when it is
really NEWS.
WSRS
LOCAL NEWS
EVERY SIXTY
MINUTES ON
THE HALF HOUR
AROUND THE
CLOCK
On the air
24 hours daily
"The Family Station"
WSRS
CLEVELAND
NAT'L REP. FORJOE & CO.
BROADCASTING • Telecasting
get the
NEW WORD in
the Carolinas . . .
This is the SPARTANBURG MARKET
a market of half million people
In most all of these cities and towns there are one High wages from the mills and high farm income
or more textile mills surrounded by fertile farm from cotton and peaches in the thickly populated
lands. Piedmont Section make Spartanburg a top market.
And . . . the NEW WORD blankets the Spartanburg Market
now 910 KG with NBC
WDXY— FM Duplication WALTER J. BROWN, Pres. - See HOLLINGBERY
BROADCASTING • Telecasting
April 7, 1952 • page 13
agency
FRANK W. HALL and JOHN T. HANEMAN Jr., account executives
with Albert Frank-Guenther Law Inc., N. Y., elected vice presidents.
HENRY FLARSHEIM, account executive with Ruthrauff & Ryan, Chi-
cago, appointed vice president in charge of direct sales at Bozell &
Jacobs, same city.
LEWIS P. OGLE, salesman on Ladies Home Journal for Curtis Publish-
ing Co., to Humphrey, Alley & Richards Inc., N. Y. as account executive.
HERSCHELL GORDON LEWIS, producer-director, WKY-TV Oklahoma
City, to Gershuny Assoc. Inc., Chicago, as radio-TV director.
ROBERT H. McKENNEE, Erwin, Wasey & Co., N. Y., and BENJAMIN
J. MOODIE, Geyer, Newell & Ganger, that city, to Campbell-Ewald,
N. Y., as assistant account executive and copy writer, respectively.
C. MURRAY CRUMMINS, WNEW New York, to Erwin, Wasey & Co.,
same city, as radio-TV writer-producer.
TWO TOP
CBS RADIO STATIONS
TWO BIG
SOUTHWEST MARKETS
ONE LOW
COMBINATION RATE
Sales- winning radio schedules for
the Great Southwest just naturally
include this pair of top- producing
CBS Radio Stations. Results prove
this ! Write, wire or phone our
representatives now for availabilities
and rates!
National Representatives
on all accounts
RICHARD I. CLARK, radio
and television timebuyer for
the San Francisco office of
Brisacher, Wheeler & Staff, has an
ambition which is shared by many
men in his position: "To find a
media rep that admits newspapers
and magazines are still being
read."
The business responsibilities of
Mr. Clark's job call for the recom-
mendation and actual purchase of
all radio and television time for
San Francisco as
well as western
media recommenda-
tions for the New
York office of
Brisacher, Wheeler.
For such a position,
he has the advan-
tage of advertising
experience on both
coasts.
He was born in
1917 in Westchester,
N. Y., and his edu-
cation was split
evenly between
Champlain College,
Plattsburg, N. Y.,
and the College of
the Pacific, Stockton,
Calif. His interest
in advertising began
at Champlain when he worked dur-
ing recess periods in the mer-
chandising department of Young
& Rubicam, New York, and for a
short while in the media depart-
ment of Pedlar & Ryan there.
Mr. Clark's career was inter-
rupted by 3% years of service
with the Army medical service.
He had two years of overseas serv-
ice in North Africa, Italy and
Okinawa.
In April 1950, he joined the staff
Mr. CLARK
of Brisacher, Wheeler as the Pict
Sweet "Telephone Quiz Man," then
moved to the checking department.
A year later he became director of
research and space buyer for the
organization. While in the media
department he became assistant
to the head space buyer. His next
appointment was to the radio and
television department.
"The deciding factor as to media
selection ultimately remains in the
individual market problem and in
the nature of the
client's product,"
Mr. Clark said.
"However, we have
found that radio and
television have be-
come increasingly
more important. For
that reason, we feel
that the radio-TV
department of this
agency will expand
with the growth of
these media."
Among the suc-
cessful campaigns
with which Mr.
Clark has been as-
sociated are: Rainier
beer (1951), the Van
Camp Sea Food. Co.,
Pabco floor cover-
ings and the Contadina tomato
paste, said to be the largest cam-
paign of its kind in the country.
Mr. Clark is not married and
lives in San Francisco. He is a
good skier and when the Snow is
hard on the nearby Sierra slopes,
it's not difficult to guess where he
is. He is the son of Stanley I.
Clark, vice president of Sterling
Drug Co., New York, one of the
heaviest radio and TV buyers in
the country.
JOHN BLAIR & CO.
Page 14 • April 7, 1952
BROADCASTING • Telecasting
beat ^ ^ ^
ARNOLD DUNCAN, account executive, Hans E. Kaufmann & Co., Holly-
wood, and RUSSELL L. JACOBS, copy writer, Morgan Agency, Phoenix,
to McCarty Co., L. A., as account executives.
HOWARD J. DOYLE, TV copy writer, Compton Adv., N. Y., to Ellington
& .Co., that city, in same capacity.
r JOHN M. HOWARD, Cayton Inc., N. Y., to Humm & Johnston, same city,
■> as writer.
BERNARD WEISS, production manager, Milton Weinberg Adv., L. A.,
joins production staff McCarty Co., that city.
NEIL O'BRIEN, head of radio-TV copy department, Kenyon & Eckhardt,
N. Y., to Lennen & Mitchell, same city, in radio-TV copy department.
JAMES J. McCAFFERY, media director, Anderson & Cairns, N. Y., to
Hewitt, Ogilvy, Benson & Mather, that city, in same capacity.
MRS. ROBERT B. CARLSON, copy writer, Ruthrauff & Ryan Inc., Chi-
cago, to Erwin, Wasey Co., L. A., in similar capacity.
GORDON G. AGNEW Jr., executive producer-director, West Hooker
Productions, to Ben Sackheim Inc., N. Y., as radio-TV director.
DAVID ANSON joins Tilds & Cantz Adv., Hollywood, as copy writer.
MITCHELL EPSTEIN appointed chief copywriter at Emil Mogul Adv.,
N. Y.
STANLEY GOLDSTEIN promoted to head of radio-TV department of
Feigenbaum Adv., Phila.
MORT GOODMAN, publicity director, Republic Productions Inc., North
Hollywood, Calif., to Stodel Adv. Co., L. A., as vice president in charge
of motion picture department.
AMY G. FISHER, Ernest William Greenfield Inc., Phila., to Ray Coller
Adv., that city, as chief assistant and account executive.
JANE ASHMAN, Hollywood free lance writer, to Henri, Hurst & Mc-
Donald, Chicago, in radio-TV department.
F. J. EGLIES, L. Bamberger & Co., Newark, and JOHN W. CARBERSON
to N. W. Ayer & Son, Phila., in plans-merchandising department. J.
SANDERS HAAS joins agency's media department.
CHARLES A. BOWES, account executive, Ruthrauff & Ryan, Hol-
lywood, named manager of office.
AL PETCAVAGE, time buyer, BBDO, N. Y., to Ted Bates Inc., that
city, in the same capacity.
STEVE GARDNER, account executive, L. A., Roche-Eckhoff & Assoc.,
Hollywood, to Shore Assoc. Corp., as vice president.
NATHANIEL C. DOUGHTY, Ward Wheelock Co., Phila., to N. W. Ayer
& Son as service representative in Detroit.
RICHARD TALMADGE, formerly head of own agency, and SAM NUS-
PLIGER, Moser & Cotins Inc., Utica, N. Y., to G. M. Basford Co., N. Y.
RYDER & INGRAM Ltd., Oakland, Calif., elected to membership in
National Advertising Agency Network.
TELEVISION ADV. ASSOC., N. Y., moves offices to 1710 Broadway.
RUSE & URBAN Inc., Detroit, moves to 921 Book Tower, same city.
WIL ROBERTS Adv., Phila., moves to 1403 Fox Bldg., that city.
WILLIAM SPIRE, vice president-account executive, Sullivan, Stauffer,
Colwell & Bayles, N. Y., father of boy, John Marshall, March 16.
BROADCASTING • Telecasting
No Pig-in-a-poke
with Joe...
JOE WESP SELLS THE
"WELL-FIXED" FARMERS IN THE
BIG WESTERN NEW YORK
MARKET EVERY DAY!
Joe Wesp is the farmers' friend ... he speaks their
language. Raised on a farm himself, Joe Wesp has made
a host of rural friends with his cross-country buggy trips,
helicopter adventures and recorded interviews at county
fairs which are well publicized by the Buffalo Evening News
and broadcast over WBEN.
Setting somewhat of a record in Buffalo, Joe recently
completed 20 years as WBEN's Ironic Reporter — 16 years
with one sponsor. He knows what people want — particu-
larly farmers. His early morning show features livestock,
fruit, produce and vegetable prices . . . news, music and
lively interviews. Monday through Saturday. It's a friendly
and profitable marketplace to sell your product or service.
April 7, 1952 • Page 15
Your
c$n6e
JJm
This
Stttofrt&f
GET THE FACTS
CONTAINED IN THIS BOOKLET
-THEY MEAN MONEY
IN YOUR POCKET
important
; booklet
today !
r
the
GREAT
VOICE
of
the
GREAT
LAKES
-w
j
R
RADIO STATION WJR— Dept. 30
Fisher Building
Detroit 2, Michigan
Please send me a copy of your Michigan Vacationland booklet.
Company_
L The Goodwill Sfalion
J
Page 16 • April 7, 1952
BROADCASTING • Telecasting
BROADCASTING • Telecasting
April 7, 1952 • Page 17
Mr. Hayden Huddleston, WROV, and
Mr. Harold Woods, Sr., President,
Woods Brothers Coffee Company,
Roanoke, Va.
Coffee Sales at All-Time High
For Fulton Lewis Sponsor
For the past twenty-five years at the Woods Brothers Coffee
Company, Roanoke, Va., they have been roasting, blending,
packing and selling coffee. And, since using radio for the last
two years, sales are at an all-time high.
"We have been well repaid in sponsoring Fulton Lewis, Jr. on
Station WROV," says Mr. Harold Woods, Sr., manager of the
firm. "We feel that it is one of the outstanding programs on
the air."
The Fulton Lewis, Jr. program, with a ready-made audience and
the prestige of the largest national network, is available for sale
to local advertisers in individual cities at low, pro-rated talent
cost. Currently sponsored on more than 370 stations by 623
advertisers (including 16 food
companies), Fulton Lewis, Jr.
offers a proved and tested means of
reaching customers and prospects.
Since there are more than 500
MBS stations, there may be an
opening in your locality. Check
your local Mutual outlet — or the
Cooperative Program Department,
Mutual Broadcasting System,
1440 Broadway, New York City 18,
or Tribune Tower, Chicago 11.
new
business
Spot
R
OCKWOOD & Co., N. Y., launching concentrated spot campaign in
radio for wafers and bits using 16 major markets for 12 weeks.
Agency: Young & Rubicam, N. Y.
CAMEO CURTAINS Inc., N. Y., using 15 TV stations in 14 key markets
for 13 weeks. Company is sponsoring 15 minute film package titled
Comedy Cameos which includes commercials, offers of free booklets and
samples and one two-reel film classic of oldtime comedians featured on
each show. Agency: Product Services Inc., N. Y.
OHIO POWER Co., Canton, Ohio, begins first radio campaign today
(Monday) with 15 announcements weekly on WHBC Canton and 15
other Ohio stations for 13 weeks. Schedules are placed directly.
COTY COSMETICS, N. Y., effective today (Monday), starts radio and
television saturation spot announcement campaign in New York only.
Approximately 30 spots per week on radio and 25 live spots on TV will
be aired by WNBC and WNBT (TV) New York. If campaign is suc-
cessful, expansion nationally will most likely follow. Agency: Franklin
Bruck, N. Y.
GENERAL ELECTRIC Co. sponsoring weekly half-hour musical show
on six stations of Intercollegiate Broadcasting System. Shows will vary
depending on local schedules. Agency: BBDO, New York.
OLYMPIC RADIO & TELEVISION Inc., Long Island City, N. Y., using
50-second film TV spots on four stations in three major TV markets. Plans
call for 13 insertions two or three times a week on each outlet with ex-
pansion into New York and other markets if results are successful.
Agency: Hicks & Greist, N. Y.
FLEX-LET Corp. (watchbands) began expansion of TV campaign on
March 15 in several cities with new markets being added continually.
Agency: Ben Sackheim Inc., N. Y.
A/etwotlc • • •
PHARMACO Inc., Kenilworth, N. J. (Feen-a-Mint and Chooz), is spon-
soring quarter hour segment of Cavalcade of Stars Fri., 10-11 p.m. on
DuMont Network effective April 4. Agency: Doherty, Clifford & Shen
field, N. Y.
KITCHEN AID, division of Hobart Mfg. Co., Troy, N. Y., plans national
TV spot campaign for its dishwashers. Announcements will be paid for
cooperatively by dealers. Agency: Buchen Co., Chicago.
A. C. WEBER & Co, Chicago (distributor of Pfaff Sewing Machines)
starts This Is My Song on ABC-TV stations, Fri., 7-7:30 p.m. PST, for
52 weeks from April 11. Agency: Bozell & Jacobs Inc., that city.
PEARSON PHARMACAL Co., N. Y. (Ennds, chlorophyll tablets and
Eye-Gene eye drops), on April 7 begins sponsorship of Lights Out
NBC-TV, Mondays, 9-9:30 p.m. EST, program dropped by Admiral Corp
fortnight ago. Agency for Pearson: Harry B. Cohen Adv., N. Y.
■Qyencif -Qjajaointmcnt*
for
ZENITH RADIO Corp., Chicago, names Robert Otto & Co., N .Y.
company's overseas advertising.
RUST AWAY Corp., N. Y. (metal cleaner), names Duane Jones Co., same
city. Radio and TV included in advertising schedule.
PERVO PAINT Co., L. A., names Hixson & Jorgensen Inc., that city. TV
is being used.
PACIFIC-MERCURY TELEVISION & RADIO Corp., L. A. (radio and
TV sets), names Edwards Agency, that city. Radio and TV will be
used.
E. L. SCKENRODE Co., L. A. (factory representative for Sherkleen dry
rug shampoo), appoints Cleveland-Collins Adv., Hollywood. TV is beingj-
used.
Page 18 • April 7, 1952
BROADCASTING • Telecasting
"I t's not a big story, but a long one. It began in Dallas at
* a little restaurant on Akard Street. The year was 1933.
A salesman for Radio Station WFAA who often had lunch
at the B & B Cafe was paying his check. From behind the
counter, Pappa Lucas, the owner, said, "Al, I want you to
be my agency ! In here too many fellas come to sell me adver-
tising—I wanta be able to tell them 'See Al, he's my agency!'
If you do it for me, I buy some time on your radio station."
From that conversation evolved one one-minute radio spot
a week over WFAA-820. Every week since then, for 19 years,
Lucas' B & B Cafe has advertised over WFAA-820. Today
Pappa Lucas has three one-minute spots each week — and a
full house of customers 24 hours a day.
— j - - - 9 j It's not a big story, but a long
lOU 06 Illy CigenCy, Al... one. And there havebeen many
just like it written during the
thirty years WFAA-820 has been broadcasting ... all of
them ending on the same note of success.
The Radio Southwest story makes interesting reading, too.
That's the name given WFAA-820's primary coverage area
— 116,000 square miles of Texas, Oklahoma, and Arkansas,
including the two big metropolitan centers of Dallas and
Fort Worth. With the power of 50,000 watts, WFAA-820
reaches out into 1,143,500 high-income radio homes, and
sells your product to Southwesterners with over $7 billion
to spend.
Begin your own success story today— over Radio Southwest
-WFAA-820, Dallas!
WFAA
8 2 O
• ••and the first
chapter of a
success story
was written
A L L A S
EDWARD PETRY & CO., NATIONAL REPRESENTATIVES • ALEX KEESE, Station Manager • RADIO SERVICE OF THE DALLAS MORNING NEWS
BROADCASTING • Telecasting
April 7, 1952 • Page 19
open mike
Out on Bond
EDITOR:
Last week we were approached
by [name deleted] in connection
with a promotional scheme en-
titled "Bond a Week Club" . . .
After thorough setting up the
machinery for the "Bond a Week
Club" promotion and making sure
that neither our advertisers nor
listeners could be hurt, we author-
ized Mr. and a crew of his
salesmen to go ahead and sell the
"Bond a Week Club" in our area.
Imagine our chagrin when after
securing some 17 accounts, our
checkback showed that Mr.
had offered as inducement for sales,
not the plan previously worked out,
but practically all of the time on
the radio station. Immediately
upon learning the true state of Mr.
's promotion we tried to con-
tact this gentleman, only to find
that he had disappeared for parts
unknown.
Since then, we have found that
he had collected cash payments
which have not been turned over
to us, making it necessary for us
to turn the matter over to the au-
thorities. Sheriff Bill Eddins of
Winkler County holds a felony
warrant for his arrest and will
extradite should he be appre-
hended . . .
We feel it is our duty to inform
our fellow broadcasters of this
man's activities. . . .
Victor King
Station Manager
KERB Kermit, Tex.
* * *
Helpful Offer
EDITOR:
I noticed in . . . Broadcasting •
Telecasting that the networks
are planning a big "Get Out the
Vote" campaign this year. WLOW
has started the same kind of drive
here.
I have written letters ... to all
the announced Presidential candi-
dates, together with a "Get Out
the Vote" announcement, with a
request that they record the an-
nouncement for broadcast here in
the Tidewater area. I have heard
from them and they all think it a
great idea. They will make the
records as soon as time permits.
The announcements urge the
people to use their American privi-
lege of the right to vote . . .
regardless of their party prefer-
ence.
When the records are cut by '
these distinguished people, WLOW
will be happy to send copies to all
stations requesting them. The .
announcements to be recorded do
not mention any particular section
of the country.
I believe these discs, with other
discs on the subject recorded by
local civic leaders, will make quite
an impression on the "lazy" voters
of this nation.
Bob Drepperd
Program Director
WLOW Norfolk, Va.
* * *
Another Man's Poison
EDITOR:
I have received several calls
from radio stations wanting to
know whether d-Con and Dianol
are the same company. They are
not of the same company. They
are entirely two different corpora-
tions in different parts of the
country. Mr. Barnett Friedenberg
is the account executive on the
Dianol account and has nothing
whatsoever to do with the d-Con
account. Therefore we are calling
your attention to the fact. Please
correct the impression that people
may have from reading the article
[B»T, March 24].
H. A. Friedenberg
President
Marfree Advertising Corp. I
New York City
[EDITOR'S NOTE: Nowhere in the
story was it said that d-Con and Dianol
were the same companies, but B^T is
glad to publish Mr. Friedenberg's re-
quest for further emphasis.]
* * *
Commercial Plug
EDITOR:
Advertisements in your publica-
tion are quite effective. I have
been besieged by requests for a set
of books my outfit presumably of-
fered in Telecasting Yearbook.
I say "presumably" because I j
have not seen the ad, nor has the
home office been kind enough to tell
me what it's all about.
Apparently my copy of the
Yearbook was lost in the mails.
How about sending me a copy?
W. B. Vamum
Broadcast Equipment Sales
RCA Victor
Kansas City
NATIONAL SPOT ADVERTISER PLACES
$20,000
ANNUAL CONTRACT ON WLOF, ORLANDO, FLA.
CASE
HISTORY
A National Spot Advertiser (*)
bought two quarter-hour shows
weekly on WLOF in February of
last year. Results were wonder-
ful so the campaign was ex-
tended for a full 52 weeks. This
year the advertiser increased the
budget for WLOF by more than
400% because of the fine results
from the shows. This account has
signed a new contract with
WLOF calling for an "expendi-
ture of $20,000 in 1952.
(*) Name furnished on request.
PROOF OF WLOF RESULTS!
Place your schedule now
and watch results come in.
CONTACT US DIRECT OR
PAUL H. RAYMER COMPANY, INC.
WLOF
"FLORIDA'S SWEET MUSIC STATION"
5000 WATTS • 950 KC • MBS NETWORK
ORLANDO, FLORIDA
J. ALLEN BROWN
VICE-PRESIDENT & GENERAL MANAGER
Page 20 • April 7, 1952
BROADCASTING • Telecasting
ENCOMPASSING ALL
for the ASSOCIATION OF AMERICAN RAILROADS
ROADCASTING • Telecastim
April 7, 1952 • Page 21
NORTH CAROLINA IS THE SOUTH S NUMBER ONE STATE
Page 22 • April 7, 1952
BROADCASTING • Telecasting
VOL. 42, No. 14
APRIL 7, 1952
RADIO-TV UNITY AFFIRMED
At 30th NARTB Convention
By J. FRANK BEATTY
RADIO and television broadcast-
ers took stock of their advertising
and program resources last week
at the annual NARTB Convention
and drew up plans to live together
in the coming period of TV expan-
sion.
Though it was the first no-crisis
convention in many years, with
few of the usual feuds, an all-time
record was set in attendance at
meetings.
The Chicago convention of 1952
! took few unexpected actions that
are likely to change the framework
of radio and television to any con-
siderable extent. Rather it was
a "think session" and a consolida-
tion of facilities in preparation for
the media battle ahead.
Broadcasters acted to solidify
their position in the media field
by strengthening their two sales
weapons — Broadcast Advertising
Bureau and the new Radio Af-
filiates that grew out of the af-
filiates committee.
Telecasters, soon-to-be-telecast-
ers and hope-to-be telecasters
used their convention days and
nights to advantage, learning the
tricks of this new and fast-bloom-
ing advertising art from their
brother broadcasters who already
are adding pictures to their sound
services.
Developments Denote Strength
The association itself emerged
from the Chicago meeting as a
stronger organization, having the
support of a heavy share of the
television industry. The achieve-
ment of bringing TV stations into
the association during the past
year and developing association
unity was credited to Harold E.
Fellows, who assumed the presi-
dency last June.
These are the main developments
of convention week:
# Groundwork was laid for
station association structure.
9 Industry lined up to put on
a "Get-Out-The-Vote" campaign.
9 New TV board of directors
elected.
# Quick TV thaw and opening
of UHF band promised by FCC
Chairman Paul A. Walker.
# Panicky fears about sound
broadcasting's future largely dis-
pelled.
# Facilities set up to keep
sound broadcasting strong.
# FM stations will expand
promotion campaign.
# Association will fight to pro-
tect right to report legislative and
PLAQUE, commemorating founding of
NAB 30 years ago presented at
NARTB Tuesday luncheon to William
S. Hedges, NBC vice president (right)
by President Justin Miller. Mr.
Hedges recalls the association's
organization in his booklet. In the
Beginning [B«T, March 31].
judicial proceedings by microphone
and camera.
# Affiliates association formed
by NBC-TV station group to pro-
tect own interests.
O Record interest shown in TV
equipment and Engineering Con-
ference.
Many of the projects that re-
ceived industry support last week
will require board action. Others
can be put into operation quickly
by NARTB's President Fellows.
Radio and television boards are
not expected to meet before late
spring or early summer.
There were a few partially "for-
gotten men" that received minimum
attention. These included:
# TV code, in which little in-
terest was shown because it is only
a month old.
$ Sports broadcasts — telecast
rights, and there are troubles
aplenty in this field.
0 Research apathy, with the
convention sidetracking a resolu-
tion though the new Radio Af-
filiates called for a frontal attack
on this deep-rooted and serious
media problem. The late Broad-
cast Audience Measurement Inc.
was quietly interred.
Interest ran high in the newly-
formed Radio Affiliates. Paul W.
Morency, WTIC Hartford, chair-
man of the All-Industry Affiliates
Committee, hastily formed a year
ago in the panicky moments of net-
work rate cutting, agreed to serve
temporarily as head of Radio Af-
filiates during the organizational
days. His services during the past
year drew an ovation from broad-
casters.
BAB, too, captured substantial
support from delegates as it set
out on its own, completely inde-
pendent from NARTB. The BAB
Sales Roundup Monday afternoon
drew some 1,500 broadcasters. It
was open to all stations. The
Roundup was staged with elaborate
trappings and used spectacular
production tricks to point up the
practical selling material.
NARTB and BAB both emerged
strong, from a membership stand-
( Continued on page 70)
AFFILIATES COMMITTEE
By RUFUS CRATER
VOTING without exception to per-
petuate their radio-wide Affiliates
Committee, some 200 representa-
tives of affiliated stations last week
reaffirmed their faith in their me-
dium, went on record against off-
card sales, and called upon net-
works to help "re-establish the es-
sential dignity, prestige and sta-
bility of network radio."
Acting on the recommendation
of the 13-man committee set up to
meet the crisis precipitated by net-
work rate cuts a year before, the
affiliates, meeting Monday in Chi-
cago, also proposed the creation —
via BAB's research committee — of
an industry-wide group to pass on
the "acceptability" of radio re-
search.
Paul W. Morency of WTIC Hart-
ford, who has headed the Affiliates
Committee during the past year,
won a long ovation with his report
on committee activities to date.
He expressed a wish to be re-
lieved of the committee chairman-
ship in order to concentrate on
WTIC affairs, but agreed to serve
for "30 to 60 days" while a suc-
cessor is being chosen.
"There is no doubt that the com-
ing year will be a critical one in
the history of radio," Mr. Morency
declared in his report, calling upon
all affiliates to "examine their op-
erations critically and carefully"
and to give support to the activi-
ties of both NARTB and BAB.
By unanimous action, the affili-
ates endorsed the four resolutions
offered by the committee:
• Petitioned the networks to do
nothing that "might in any respect
modify the pattern of network ra-
dio or the basic arrangements be-
tween networks and their affili-
ates," without first discussing the
move and the reasons for it with
affiliates.
• Denounced off-card deals and
acceptance of advertiser pressures
for reductions in rates, calling
upon stations individually to pro-
tect their own cards and to "use
such methods of persuasion as seem
most desirable" to get other broad-
casters to do so, too.
• Recommended that the BAB
Research Committee take steps to-
ward "formation of a committee
BROADCASTING • Telecast
Continuance Voted
composed of representatives of af-
filiated stations, independent sta-
tions, station representatives, net-
works, advertisers and advertising
agencies to pass on the accepta-
bility of any research to be under-
taken to insure acceptability on
the part of all interested par-
ties. . . ."
• Commended NARTB and BAB,
and urged affiliates to "support
both of these associations finan-
cially and through constructive help
in committees and through a united
industry front."
The affiliates left it to the pres-
ent 13-man committee to devise
the method of perpetuating the
organization, suggesting only that
it prepare "a simple constitution
and by-laws." Any idea that it
should be a one-year organization
was affirmatively rejected: When
Paul H. Goldman, KNOE Monroe,
La., proposed from the floor that
the committee be continued and
used the term "for a year," the
time limitation was deleted.
The committee consists of Mr.
Morency; Edgar Kobak, WTWA
(Continued on page 71)
April 7, 1952 • Page 23
Coverage of the Chicago Convention in This Issue
~t »K« cfetrioc NBC-TV Affiliates Form Own Association 78 Management Panel . . „ . . . 100
To facilitate location of the various stories
on Chicago activities, the following page
references are given:
SUN., MARCH 30
Plans Set for News Internships 24
MON., MARCH 31
200 Vote Affiliates Committee Continuance 23
'Sales Roundup' Marks NARTB, BAB Parting 27
Engineers' Talks Open With NPA Advice (Mon. through
Wed.) 32
NBC-TV Affiliates Form Own Association 78
New TV Film System Unveiled 81
FM Promotion Session 40
NARTB Observes 30th Birthday 24
"Merchandising's the Secret," Special Session Hears 29
Political Coverage Plans Outlined 28
NPA's Fowler Says Materials to Be Eased 32
Resolutions Adopted at Convention 26
BAB Adds Uo Financial, Member Power 27
Three-Year-Old BAM Dissolved 70
TV Vets Asked to Help Train New Staffs 82
TUES., APRIL 1
Audience Promotion Panel 44
NARTB-BMI Luncheon 40
Management Panel
Radio Pioneers Annual Dii
Shouse Address on Business
WED., APRIL 2
Walker Address on Freeze
Radio-TV Rights Debated .
GENERAL
Golf Tournament 98
Good Music Stations Sales Session 98
Report on Light Exhibitors 52
Report on Heavy Exhibitors 48
MBS Pre-Convention Affiliates Session 84
NEWS INTERNSHIP
Would Expand Project
EXPANDED program of practical
training in radio journalism for
college teachers through summer
service at broadcast stations was
voted March 30 by the Council on
Radio Journalism, which met dur-
ing the NARTB Chicago conven-
tion.
Plans for summer internships
for teachers in broadcast stations
were approved by the council, com-
prising National Assn. of Radio
& Journalism Broadcasters and
American Society of Schools and
Departments of Journalism.
Basket Mosse, Northwestern U.,
council chairman, said two-score
applications for internships have
been received from teachers. The
council program gives teachers
employment at broadcast stations,
which bear the costs.
Hugh Terry, KLZ Denver, said
the plan benefits both broadcasters
and teachers, qualifying these
teachers to train young people for
the profession of radio journalism.
The council plans to include TV
stations in the program.
Mitchell V. Charnley, journalism
professor, U. of Minnesota, re-
ported to the council on needs and
prospects in education for TV news
techniques.
Attending the meeting were
Prof. Charnley; Mr. Terry; Robert
K. Richards, NARTB public affairs
director and council secretary-
treasurer; Edward Breen, KVFD
Ft. Dodge, Iowa; Donald Brown,
U. of Illinois; Sig Mickelson, CBS;
Jim Bormann, WCCO Minneapolis,
president, National Assn. of Radio
News Directors; Arthur Barnes, U.
of Iowa. Absent were Wilton Cobb,
WMAZ Macon, Ga.; Paul Wagner,
Ohio State U., and Floyd Baskette,
U. of Colorado.
Miss Truman Signs
MARGARET TRUMAN will make
nine guests appearances on NBC
radio and TV shows during the
1952-53 season under a contract
renewed last week, NBC reported.
James Davidson, Miss Truman's
personal manager, and Charles C.
Barry, NBC vice president in
charge of radio programs, nego-
tiated the new contract, financial
details of which were not disclosed.
30TH YEAR
Fellows Asks Member Support
Against Industry's Shacklers
SUPPORT of the 30-year-old NARTB for common protection against
those who would shackle the industry with legislative restraints and
economic burdens was advocated by President Harold E. Fellows at a
luncheon marking the association's anniversary.
The ceremony was held Tuesday
during the NARTB Chicago con-
vention. William S. Hedges, NBC
vice president and one of the asso-
ciation's founders, was presented
a plaque in honor of his participa-
tion in the event. Presentation was
made by Judge ■ Justin Miller,
NARTB board chairman.
Judge Miller introduced Mr. Fel-
lows, paying a tribute to his record
of achievement in less than a year
— a period in which television has
been integrated into the associa-
tion.
President Fellows recalled the
five reasons behind formation of
NAB three decades ago and said
they apply in the same form today.
The reasons, he said, were:
To oppose unseemly demands for
music licensing fees.
To encourage development of an
orderly system of licensing stations.
To resist through unified action
any unfair or burdensome legislation.
To offset unfair public criticism and
to seek public approval.
To do something about advertising
to guarantee a healthy growth of
the industry.
NARTB's history has been
marked by three major periods of
growth, Mr. Fellows said — found-
ing to Pearl Harbor; wartime
operation and reorganization period
with FM, TV and granting of
many new outlets. Now a fourth
stage is here, he said, calling it a
stage of unity. Dismissing wor-
ries over survival, he suggested
there was no reason for worry be-
cause of a simple fact, "This as-
sociation is essential; it is not ex-
pendable."
Industry forces produced by the
association are Broadcast Music
Inc., 1939; Broadcast Measure-
ment Bureau, 1944, and Broadcast
Advertising Bureau, 1949, Mr.
Fellows recalled, with BMI and
BAB still operating as healthy in-
Drawn for Broadcasting • Telecasting by Sid Hix
'No, it wasn't another woman, your honor. It was all those NARTB,
BAB, BMI, state and district conventions."
stitutions.
With NARTB having about half
of AM stations a higher ratio of
FM and over 80% of TV stations,
President Fellows said the financial
position also is stronger. He said
pressure of regulatory and legisla-
tive problems requires sound fi-
nancing and support so the asso-
ciation can do its normal job with-
out special appeals for help.
In the struggle of broadcasting
and television stations for survival
in the 50-cent dollar era, he pointed
out that the expense surge is ris*
ing faster than income. "We must
correct that situation in radio,"
he went on, "and we must never
let it happen in television." Taxes,
too, are creeping upward around
the nation and broadcasters must
resist together these local govern-
ment levies.
The final menace, he added, is
reduction of "the margin of profit
in radio and television to such risk
limits that there will be no com-
pelling reason to stay in business.
No person can stand alone in meet-
ing this difficulty; we have learned
the hard way that independent
action establishes precedents jeop-
ardizing each of us."
Mr. Fellows referred to rising
costs of equipment and said broad-
casters must make their own de-
cisions after careful study and ex-
change of opinions. As to legisla-
tion, he referred to 86 bills in Con-
gress that directly affect the in^
dustry and called it "a continuing
battle." He commended work of
the state associations.
In concluding he called on broad-
casters, as custodians of a "great,
living instrument of good for man-
kind, something that belongs to the
people," to protect this "immensely
precious" property.
Free in '53
FREE trip to the 1953
NARTB convention, to be
held in Los Angeles was won
at last week's convention by
John W. Boler, president and
general manager of KCJB
Minot and president of KSJB
Jamestown, N. D. As holder
of the right coupon, Mr. Boler
will be the guest of the
Southern California Broad-
casters Assn., which passed
out brochures and coupons to
all registered NARTB mem-
bers at the Chicago conven-
tion.
Page 24 • April 7, 1952
BROADCASTING • Telecasting
AAAAMEET
Analyzes Radio-TV at White Sulphur Springs
By EDWIN H. JAMES
TELEVISION— how to produce it,
how to measure it, how to pay for
it — occupied a major part of the
annual meeting of the American
Assn. of Advertising Agencies last
week.
One whole afternoon of the April
3-5 meetings held at the Greenbrier
Hotel, White Sulphur Springs, W.
Va., was set aside for discussion of
TV. When the subject of television
research came up, radio got into
the talk too.
Whereas a year ago, the AAAA
might easily have dismissed radio
as something about which every-
body knew all there was to know,
last week agency research experts
said there was an appalling lack of
facts about it.
This change in advertiser-agency
attitude was also noted earlier this
week by Paul W. Morency, chair-
man of the all-radio Affiliates Com-
mittee, in Chicago (see story page
23).
Need for Research Dominates
As at the convention of the Assn.
of National Advertisers last month
[B«T, March 24], the topic that
dominated media discussion at the
AAAA meeting was the need for
better research for all media and
the expressed hope that the revived
Advertising Research Foundation
would be the instrument to accom-
plish that objective.
TV costs also figured promi-
nently in the AAAA speeches.
Television will be advertising's
No. 1 medium, but not if its costs
rise beyond a guarantee of reason-
able return, J. Hugh E. Davis, vice
president and director, Foote, Cone
& Belding, said during the Thurs-
day afternoon session.
"We know only too well that $5
a foot for rent for a Frigidaire
showroom at Fordham Road and
Grand Concourse in the Bronx is a
very fair price," said Mr. Davis.
"And we also know that five
times that price, or $25, is impossi-
bly out of line . . . there just aren't
enough prospects who might be
sold to make the $25 rent pay off."
So it is with television, said Mr.
Davis.
A lot of people are worrying-
about the TV rent going up. But
will it go beyond reach ? Mr. Davis
thinks not.
The reason that TV costs will be
kept in line with TV advertising
returns is that agencies and adver-
tisers will not permit costs to rise
that high.
"We are the buyers," said Mr.
Davis, "and, as always, it is the
buyer who ultimately sets the
price."
He said that even when the
freeze is lifted and many new sta-
tions take the air, TV rents will
not go too high because, though the
total bill for true national coverage
may be higher, the cost per thou-
sand will not.
"Sure," he said, "we may pay
some very high prices. Maybe $5
million annually may be the time
and talent bill for a half-hour
weekly of night time. But we are
not going to pay that price unless
we get our money back and a good
profit besides."
Obviously, said Mr. Davis, big-
time television could be afforded
only by the big advertisers. The
way TV will be used, he thought,
was this:
"If you are already in the big-
time — that is, if you have a mass
consumed product that is a leader
— you will be using television in a
big-time manner, just as many of
your clients are now doing. If not,
you will compete with your low
budget in low-cost television or in
other media with less coverage and
less impact. . . .
"But if you do have something
to offer, you can speak and even
pass them (the leaders) by start-
ing small and growing to where
you, too, are in big-time. . . .
"So if you have a superior
product, it is the same old story.
You will go from small space to
large space and a bigger and bigger
sales volume. You will also go
from none or small-time television
to big-time television. And if your
product is still better than the
competition, you will be out in
front."
TV Must "Get Sales"
Now if TV costs begin to go be-
yond even the big money that the
leaders can afford, advertisers will
have to pull out. If enough do, the
costs will be brought down.
"You and I are not going to let
the rent go too high," said Mr. Da-
vis. "If it (TV) gets us the in-
creased sales that we need to jus-
tify its great cost, then we will pay
the price and use it.
"If it does not, the answer is sim-
ple. We won't use it."
TV networks may very well
emerge from the developmental pe-
riod in far different form from that
of radio networks which until com-
paratively recently, used live pro-
gramming almost exclusively, N.
Neil Reagan, vice president of Mc-
Cann-Erickson, Hollywood, told the
AAAA.
Film, he said, will make the dif-
ference.
Though he cautioned that he was
not predicting that live program-
ming was in its death throes, Mr.
Reagan advanced a number of rea-
sons why, for many shows, film is
up to live performance.
"Experience has shown," he said,
"that by and large a national ad-
vertiser can do a better job of
tailor-making his coverage by spot
buying . . . this of course means
filming his show."
Of as much importance, film also
has these advantages. . . . "Low
cost once second and third runs
have amortized production expend-
itures; high quality in attaining
effects not possible in live produc-
tion; ease of handling for the cli-
ent and agency who are freed from
fear of fluffs, and shortage of live
studios."
Hollywood's production facilities
are huge, Mr. Reagan pointed out,
and are being expanded. Addition-
ally, "Hollywood is a beehive of ac-
tivity in the field of technical de-
velopment relating to television,"
he said.
Mr. Reagan reported the devel-
opment of a new film camera "that
bids well to cause a stir in the field
of television commercials," one
which keeps both foreground and
background in sharp focus.
Developed by Ralph Hogue, who
invented the camera used in "Cit-
izen Kane," the Orson Welles mo-
vie that was noted for its depths of
focus, the new camera has pro-
duced sample TV commercials
which Mr. Reagan said illustrated
its unusual qualities by showing a
close-up of detail of a ring held
almost up to the lens while persons
across the street in the background
were in sharp focus.
Aside from technical advantages,
(Continued on page 86)
Head Table at NARTB's 30th Anniversary Luncheon Included These Four Groups:
William Fay, WHAM Rochester; Orrin Towner, WHAS Louisville; Harry Goar Mestre, CMQ Havana; Frank White, MBS; Paul Raibourn, KTLA (TV)
Bannister, WWJ-TV Detroit, soon to join NBC; Campbell Arnoux, WTAR Los Angeles; William B. Quarton, WMT Cedar Rapids, Iowa; William B.
Norfolk, Va.; E. M. Johnson, MBS. Ryan, BAB.
Raymond Guy, NBC; W. D. Rogers Jr., KEYL (TV) San Antonio; A. James
Ebel, WMBD Peoria, III.; James C. McNary, engineering consultant; Richard
M. Fairbanks, WIBC Indianapolis.
Chris J. Witting, DuMont TV Network; James D. Shouse, WLW Cincinnati;
Harold E. Fellows, NARTB; Judge Justin Miller, NARTB; Henry H. Fowler,
National Production Authority.
BROADCASTING • Telecasting
April 7, 1952 • Page 25
RESOLUTIONS
NARTB Endorses Gei-The-Vote Plan
THREE-FOLD campaign to bring
out the largest vote in history was
endorsed last week by NARTB at
its Chicago convention in a series
of resolutions. An all-industry
committee will be named to develop
the project.
Another resolution adopted by
the convention at the Wednesday
luncheon called on broadcasters to
oppose legislative proposals to
restrict radio and TV coverage of
legislative hearings (see TV debate
story page 99).
All resolutions were adopted
without opposition but a proposal
to set up an industry yardstick of
audience measurement was side-
tracked after Campbell Arnoux,
WTAR Norfolk, Va., moved it be
referred to the board of directors.
This motion was approved.
The vote-stimulating plan, origi-
nally credited to Joe Wilkins,
KFBB Great Falls, Mont., who
started the idea several years ago
in the Montana legislature, has
these three objectives:
To promote a national registration
month in all states and urge all
potential voters to be properly
registered.
To support and take the lead in a
"Get Out the Vote" campaign prior
to and on election day.
To urge the members of the U. S.
Congress to pass legislation now
pending providing for a national
election day half-holiday as an im-
portant adjunct to full voting by the
people.
Behind the movement is the
need "for full and informed par-
ticipation by the citizens of this
country this year."
Resistance to Discrimination
Strong appeal for industry
action to meet the menace of radio-
TV discrimination by legislative,
bar and other groups was made in
the resolution calling for resistance
of such steps. It was pointed out
that New York recently banned
broadcasting of proceedings where
witnesses are subpoenaed and simi-
lar prohibitions are likely to be
proposed elsewhere.
This marks an "undesirable
trend," it was stated, amounting
to "a repudiation of those firmly
established principles of the law
of evidence recognized ever since
the days of the Star Chamber re-
stated by Blackstone and amplified
in the present day texts of Wig-
more, that the best guarantee of
veracity on the part of witnesses
is the presence of an informed
public."
People have a right to know
about the operations of their gov-
ernment, the resolution continued,
and both radio and TV have an
inherent right to equal and fair
treatment in performing the news-
gathering function "with the ac-
companying right to disseminate
such information to the public
through their established tech-
niques of communication."
The proposed resolution on re-
Page 26 • April 7, 1952
search said widespread confusion
has come out of varying techniques,
with emphasis on ratings often
detrimental to best interests of
both advertisers and broadcasters.
In an increasingly competitive
advertising sales market, it was
stated, it is necessary to present
accurate information on total cir-
culation, universally accepted, simi-
lar to information and analyses
offered by other advertising media.
The fact that radio is adver-
tising's "lowest-priced mass ad-
vertising medium and that the tele-
vision consumer impact is of pro-
portions unequaled by that of any
other advertising medium" was em-
phasized in the proposed resolution.
The proposal was rejected.
Other Resolutions
Other resolutions lauded FCC
Chairman Paul A. Walker for his
Wednesday luncheon speech and
voiced gratitude to Vice Chairman
Rosel Hyde and Commissioners
George Sterling and Robert B art-
ley for appearing at the convention.
President Harold E. Fellows was
praised for his administration since
taking over NARTB's manage-
ment last June. The convention
committee, headed by James D.
Shouse, WLW Cincinnati, was
given a vote of thanks for its ar-
rangements.
Resolution of respect to the
memory of former Sen. Wallace
White Jr., who died last Monday,
was adopted (see story, page 30).
Other resolutions expressed ap-
preciation of BMI's composers con-
test, clinics and other services as
well as Foreman M. Lebold and the
Library of Congress for their cour-
tesy in providing documents for
the Freedom Hall display during
the convention; thanked NPA of-
ficers for their participation in the
convention and Col. Ed Kirby for
the Armed Forces information
booth; approved the Voice of
Democracy contest and extended
thanks to Dwight Clark, Fort Col-
lins, Col., one of the four national
winners and a speaker at the
Wednesday Luncheon.
Full confidence in Broadcast Ad-
vertising Bureau was voiced and
support pledged to the sales agen-
cy in its independent status.
NARTB was commended for its
cooperation with Radio-Television
Mfrs. Assn. in promoting FM tun-
ers for TV sets. Manufacturers
were urged to turn out auto sets
capable of receiving FM.
National associations participat-
ing in development of audiences for
United Nations radio programs
were thanked by NARTB. The
organizations are coordinated by
Dorothy Lewis, UN radio official.
The Conrad Hilton Hotel was
thanked for its convention arrange-
ments.
Prospective television station
operators were cautioned by vet-
erans at the NARTB convention
last week to make absolutely sure
that they have as much floor space
as possible, and to figure that their
operating costs will depend on the
type of program service they want
to provide.
Small stations were advised, for
the most part, to start conserva-
tively, with programming at least
five to seven days a week but per-
haps for only a few hours a day,
and to resist any inclinations to
"go expensive."
The TV "confession" panel was
supervised by Harry Bannister,
WWJ-AM-TV Detroit, who con-
firmed that effective April 14 he
will "take over station relations"
at NBC[B*T March 31, 24], and
consisted of Walter Compton,
WTTG (TV) Washington; Walter
J. Damm, WTMJ-TV Milwaukee;
Thad Holt, WAFM (TV) Birming-
ham, Ala.; Harold V. Hough,
WBAP-TV Fort Worth; Gaines
Kelley, WFMY (TV) Greensboro,
N. C; Klaus Landsberg, KTLA
PANEL on management problems at NARTB convention was moderated by
Chet Thomas (back row, center), KXOK St. Louis. Panel members were
(seated, I to r): Richard P. Doherty, NARTB; Leslie C. Johnson, WHBF Rock
Island, III.; Simon R. Goldman, WJTN Jamestown, N. Y. Back row, William
B. McGrath, WHDH Boston; Mr. Thomas, and Robert T. Mason, WMRN
Marion, Ohio.
(TV) Los Angeles; Robert Lemon,
WTTV (TV) Bloomington, Ind.;
Glenn Marshall, WMBR-TV Jack-
sonville, Fla., and Lee B. Wailes,
Fort Industry Co.
The session was on a question-
and-answer basis, after a brief in-
troduction by Mr. Bannister.
In answer to a query, Mr. Wailes
expressed belief that, by and large,
AM experience by TV employes is
often very helpful. But others,
particularly Mr. Hough, felt that
while radio experience is helpful
in "routine" TV jobs, often it is
easier to train beginners in TV
than radio "oldtimers." This view
appeared to be shared by Mr. Holt
and others.
Mr. Marshall advanced the esti-
mate that a station can be operated
at a cost of $1,000 per employe per
month, an estimate that coincided
with those of other panel members
including Mr. Kelley, who empha-
sized that station operators should
not be "deluded" into thinking that
they had to hire "prima donnas."
At WFMY (TV), he said, some of
the best employes were secured
through general advertisements.
Mr. Lemon voiced the belief that
a station can be operated for
around $20,000 a month, while Mr.
Landsberg noted that the question
of costs and number of employes I
depend upon the type of program- 4
ming which is undertaken. He also
felt that in many cases radio-expe- j
rienced personnel help compara-
tively little in TV.
Local Events More Interesting
On programming, he was con-
fident that independents can com-
pete successfully with network
affiliates.
Mr. Damm cautioned prospective
telecasters to "stay all on one
floor," with the back entrance level
with the ground — to move out of
the downtown area, and, as most
other panel members insisted, to
have as much storage space as pos-
sible.
He also advised that separate
contracts be written, in every case,
for (1) time, and (2) all other sta-
tion services.
Mr. Hough especially insisted
upon stations making sure that they
had adequate space, asserting that
his station spent $2.4 million and
discovered it still didn't have space
enough.
On the source of income, Mr.
Damm said WTMJ-TV's last year
came 12%% from the network.
Somewhat differently, Mr. Kelley
said WFMY (TV)'s came approx-
imately one-third from network,
one-third from national spot and
one-third from local and regional
business.
When Mr. Damm reported, in
answer to a question, that WTMJ's
local radio sales were holding even
this year with last year's while
national spot was down 16% and
network business down 22%, Mr.
Bannister noted that WTMJ is in
(Continued on page 108)
BROADCASTING • Telecasting
BAB BOARD of directors met before opening of NARTB
convention. At meeting were (vertical row at left, front
to back): Martin Campbell, WFAA Dallas; Frank White,
MBS; H. Preston Peters, Free & Peters; Lou Hausman,
CBS; Clockwise around table: George Hatch, KALL Salt
Lake City; Gene Cagle, president, Texas State Network;
Joseph E. Baudino, Westinghouse Radio Stations Inc.;
Donald W. Thornburgh, WCAU Philadelphia; T. C. Strei-
bert, WOR New York; John F. Patt, Goodwill Stations;
BAB 'ROUNDUP'
Ed Kobak, retiring BAB chairman; Charles C. Caley,
WMBD Peoria, III., new chairman; Kenyon Brown, KWFT
Wichita Falls, Tex.; Allen Woodall, WDAK Columbus,
Ga.; Robert D. Swezey, WDSU New Orleans; William B.
Quarton, WMT Cedar Rapids; William B. Ryan, BAB
president; Gene Higgins, BAB; Adrian Murphy, CBS;
William McGrath, WHDH Boston; Simon R. Goldman,
WJTN Jamestown, N. Y.; John F. Meagher, KYSM
Mankato, Minn.
Severs Tie With NARTB
BROADCAST Advertising Bureau
marked its final divorce from
NARTB March 31 with a "Sales
Roundup" that occupied the first
afternoon of the NARTB Chicago
convention. The roundup was con-
ducted with a Wild West theme,
during which over 1,500 broadcast-
ers filled the main ballroom of the
Conrad Hilton Hotel.
The program's purpose was
three-fold: Sales assistance, BAB
membership solicitation and enter-
tainment. Edgar Kobak, retiring
BAB board chairman, presided be-
neath an Indian-style feathered
head-dress. Charles C. Caley,
WMBD Peoria, made his first ap-
pearance as new board chairman.
William B. Ryan, BAB president,
and other staff members took part
in the program.
Preceding the BAB roundup,
James D. Shouse, WLW Cincinnati,
retiring NARTB director-at-large
and chairman of the 1952 NARTB
convention committee, formally
opened the convention. Mr. Shouse
welcomed members of NARTB and
BAB as well as non-members in-
RAPID-FIRE narration of BAB serv-
ices, aided by a sharp-shooting
archer, was given by Jack Hardesty
(I), local sales promotion director,
and Kevin Sweeney, vice pres.
vited to appear on the program.
Ke spoke on behalf of the full
committee, which included George
B. Storer, Fort Industry stations;
Harold Wheelahan, WSMB New
Orleans, and Merrill Lindsay,
WSOY Decatur, 111. NARTB Pres-
ident Harold E. Fellows greeted
delegates.
In opening the BAB program
Mr. Kobak called for more and bet-
ter radio salesmanship. He called
on stations to stick to their rate
cards. The rate-splitting idea was
pointed up by Jerry Amster, na-
tional indoor archery champion,
who shot a series of arrows up
the middle of a rate card supplied
by David Kimble, promotion man-
ager of WBBM Chicago. Mr. Kim-
ble later acted as volunteer stooge
for Doc Conrad, whip cracker.
Mr. Caley, garbed in 20-gallon
hat, said BAB has $468,000 in sight
for the next fiscal year compared
to $345,000 in BAB's first year,
but declared this was "only a good
start." He said $700,000 will be
needed by Oct. 1 and compared the
budget to the million-dollar-plus
•
budget of the newspaper Bureau of
Advertising. "Radio is not nearly
big enough," he said.
BAB President Ryan was intro-
duced as "Bronco Bill Ryan" by
Bob Atcher, WLS Chicago artist,
who served as m.c. Mr. Ryan
diagnoses radio's troubles as "only
a head cold" and not "cancer," as
implied by competitive media. He
noted a marked change in attitude
toward broadcasting, calling it "the
renaissance of radio advertising."
Radio is growing 50 times as fast
every year as newspapers, he
claimed, referring to the continued
public demand for sets.
Mr. Ryan urged broadcasters to
hold the line on rates, even if
sacrifices are required. Forty-two
BAB clinics will be held this year)
starting on the West Coast in April,
he said.
A feature of the afternoon was
a drawing for door prize. Winner
was D. L. Craddock, WLOE Leaks-
ville, N. C. who was presented a
live calf.
Main sales feature was a series
of short success stories narrated
by a group of "three-minute men."
They were Bert Banks, WTBC
Tuscaloosa, Ala.; William J. Ed-
wards, WKNX Saginaw, Mich.;
Simon Goldman, WJTN James-
town, N. Y. ; Julian F. Haas,
KARK Little Rock, Ark.; George
J. Higgins, KMBC Kansas City;
Winslow Leighton, WSNY Sche-
nectady, N. Y.; Daniel C. Park,
WIRE Indianapolis; S. John Schile,
KUTA Salt Lake City; C. H. Simp-
son, WKBI St. Marys, Pa.; Don
Sullivan, WNAX Yankton, S. D.;
Elmer Wayne, WJR Detroit.
BAB sales services were spec-
tacularly described by Kevin B.
Sweeney, vice president, and John
F. Hardesty, director of local pro-
motion. Blow-ups around the
balcony were described as Jerry
Amster shot arrows, timed with a
spotlight. The young archer showed
uncanny precision in the case of a
blowup showing photos of a girl
with bare midriff and another de-
picting a bull.
Mr. Ryan wound up the program
with a review of BAB's plans for
the coming year. Ben Gimbel, WIP
Philadelphia, dramatized the mem-
bership drive by agreeng to join
BAB if the archer could hit an
application blank from the back
of the room. The aim was good
and WIP became a member.
BAB held several private meet-
ings during the convention, includ-
ing a breakfast for state member-
ship chairman and a board meeting
at which Chairman Caley assumed
office.
At its March 30 meeting the BAB
board, besides electing Mr. Caley
chairman, took the following
actions :
(a) Established a special member-
ship category to enable universities
and colleges to have access to BAB's
sales aids for instructional purposes.
(b) Approved plans for promotional
services and membership solicitation
during the fiscal year beginning April
1, 1952.
(c) Voiced appreciation to Mr. Ko-
bak and commended him for his serv-
ice as board chairman.
(d) Appointed BAB auditor Wil-
liam L. Morison as assistant secre-
tary-treasurer of the corporation.
(e) Confirmed appointment to board
of Adrian Murphy, president, CBS
Radio, as replacement for Howard S.
Meighan.
(f ) Commended BAB president Wil-
liam B. Ryan and his staff for the
(Continued on page 67)
Bob Atcher, WLS Chicago, and m. c.
at BAB's sales roundup, to D. L.
Craddock, WLOE Leaksville, N. C,
winner of this calf as door prize.
April 7, 1952 • Page 27
BROADCASTING • Telecasting
COWBOY DECOR prevailed at BAB sales roundup during convention. Fifty-
gallon hat toters are (I to r): William B. Ryan, BAB president; Harold E.
Fellows, carefully adjusting tie, NARTB president; Charles C. Caley, WMBD
Peoria, III., new BAB board chairman, and Big Chief Edgar Kobak, retiring
board chairman and an honorary member of the Pawnee tribe.
CONVENTIONS Medig Coyera^e p|qns qh!!^
POLITICAL broadcasting was discussed by Tuesday afternoon panel con-
sisting of (seated, I to r) William McAndrew, NBC, chairman of radio pool
committee for 1952 political conventions; Sig Mickelson, CBS-TV, chairman
of television pool committee; Clair R. McCollough, Steinman Stations, panel
chairman; standing, Edward T. Ingle, radio-television director. Republican
National Committee; Kenneth Fry, radio-television director. Democratic
National Committee.
* * *
PLANS for the most elaborate
broadcast coverage of political con-
ventions in history were described
last Tuesday afternoon at a panel
session of the NARTB convention.
Chairmen of the radio and tele-
vision pool committees and radio-
television directors of the Demo-
cratic and Republican National
Committees explained the intricate
system that will be used to take
the conventions to a potential tele-
vision audience of 60 million and
a radio audience even larger.
Sig Mickelson, CBS-TV, chair-
man of the television network pool
committee, said that the pool would
use seven cameras in the conven-
tion hall. Cost of the pool: About
$150,000 which will be shared pro-
portionately among pool partici-
pants.
Those among the seven independ-
ent TV stations in the U.S. that
want to cut in on the pool will
have to pay their portion of the
total pool maintenance costs plus
whatever AT&T charges to feed
their station from Chicago. It
will also cost participating TV sta-
tions about $250 each for their
share of the audio costs.
Pool to Operate System
William McAndrew, NBC, chair-
man of the radio network pool,
said the pool would install and op-
erate the central audio system of
the convention, providing mikes
serving the platform and each of
the individual delegations. TV, of
course, will use this same audio.
Mr. McAndrew reminded the
audience that though there will be
an estimated 17-odd million TV
homes by convention time next
July, another 27 million homes
would be served only by radio.
Ben Cottone, general counsel of
the FCC, a member of the audi-
ence, rose to ask Mr. Mickelson
whether the pool would feed thea-
tres in cities without TV stations
but within access to AT&T coaxial
cables carrying the convention pro-
grams.
"We are operating a pool to feed
television stations," Mr. Mickelson
said. "No other kinds of outlets
are contemplated."
Kenneth Fry, radio-television di-
OHIO RADIO EDITORS
Meet- April 19 in Columbus
ANNUAL meeting of the Ohio
Assn. of Radio News Editors will
be held April 19 in Columbus'
Deshler-Wallick Hotel.
Meeting is open to all radio and
television news editors in Ohio, in-
cluding non-members of OARNE.
William Crooks, WFMJ Youngs-
town, OARNE president, has ap-
pointed Paul Wagner, WOSU Co-
lumbus, Ohio State U., to handle
arrangements for the meeting.
Those wishing to attend are asked
to contact Mr. Wagner.
rector of the Democratic National
Committee, reminded broadcasters
that after candidates have been
selected and the campaigns begun,
there was a good chance for broad-
casters to pick up political business.
He pointed out that while the
national committee would be buy-
ing radio and TV time mostly on
a national basis, either on net-
works or through national spot,
local party organizations on the
state or county levels would have
'REVIEW'
RUG WAS pulled from under a
House "sleeper" last week which
would have established a select,
15-man committee to probe radio-
TV programming. At least tem-
porarily, the proposal is in deep
water with faint chances for swim-
ming.
Turnabout on the resolution (H
Res 520), introduced by Rep. E. C.
Gathings (D-Ark.), came about at
the close of the week.
These were the developments:
# House Interstate & Foreign
Commerce Committee huddled on
the resolution which had been ap-
proved by the House Rules Com-
mittee March 28 [B*T, March 31].
It had been placed on the House
calendar with chances ripe for ac-
tion this week and subsequent ap-
pointment of a select committee.
0 However, Rep. Robert Cros-
ser's (D-Ohio) Commerce group
noted in a session with Rep. Gath-
ings, the resolution's sponsor, that
it had not been notified that the
Rules committee was reporting out
the measure. Members of the com-
merce unit pointed out that because
of radio-TV subject matter in the
resolution, the legislation right-
fully came within purview of Rep.
Crosser's committee and it should
have been consulted.
# Rep. Gathings told Broad-
funds of their own to spend. He
advised broadcasters to begin now
to sell parties in their own areas
on the use of radio and TV.
Both Mr. Fry and Edward T.
Ingle, radio-television director of
the Republican National Commit-
tee, said the national committees
would urge local groups to buy
time on behalf of local campaigns.
Ralph W. Hardy, director of the
NARTB government relations de-
partment, reviewed the status of
casting • Telecasting that he was
"delighted" with the Commerce
group's concern. He has re-intro-
duced a new resolution (H Res 596)
that would set up the select com-
mittee to probe "immoral or other-
wise offensive matter" in books,
magazines and comic books. Thus,
in effect, this resolution and an-
other (H Res 597), introduced by
Rep. Edward H. Rees (R-Kan.),
who has been working with Rep.
Gathings on the matter, would be a
substitute proposal to probe printed
matter only.
Will Ask Approval
6 The Arkansas legislator now
intends to ask the Rules committee
to approve a resolution he intro-
duced last summer which would
have called upon the House Com-
merce Committee to do the inves-
tigating of radio-TV programs
(H Res 278).
© Meanwhile, the Commerce
group expects to go into the matter
further. It may do so today (Mon-
day).
It was said by a close informant
that it was doubtful whether the
majority on the Commerce commit-
tee would be inclined to favor such
a probe of the broadcast media.
Should the Rules committee con-
sider the 1951 Gathings resolution
the Horan bill (HR 7602) which
has been reported out by the House
Interstate & Foreign Commerce
Committee and which would amend
the political broadcast section of
the Communications Act to give
broadcasters protection against
libel [B*T, March 31, 17].
"This is the first time we have
had a really good chance to get
something done about Section 315
(the political broadcast section),"
said Mr. Hardy. "I hope every
broadcaster will urge his Congres-
sional delegation to act on this."
Bill May Become Law
Mr. Hardy said that it was quite
possible for the bill to be pushed
through into law before the politi-
cal conventions.
Clair R. McCollough, Steinman
stations, chairman of the panel,
opened the session with a plea to
broadcasters to cooperate in a
vigorous campaign to get out the
vote.
"That is one of the finest things
this industry could do," he said.
"I hope everybody will give it a
full promotion."
Orange Market Test
FLORIDA Citrus Commission will
use radio and newspaper campaign
between April 7 and May 30 in
Memphis and Louisville for special
marketing test to determine wheth-
er consumer buying habits can be
changed to buying oranges by the
pound instead of by size and count.
J. Walter Thompson Co., New York
is agency.
it would have to sound out the
Commerce group.
Rep. Gathings has told Broad-
casting • Telecasting that he
wanted a probe "for years."
PORTLAND LICENSE SUIT
Stations Protest City Code
SEVERAL Portland, Ore., radio
stations and individuals have filed
a suit in circuit court contesting
part of the constitutionality of the
Portland license and business code.
The contested section requires a
$250 annual license fee for radio
stations and $15 annual fees for
radio advertising solicitors, plus a
$1.40 levy on each $1,000 gross re-
ceipts by such businesses.
The stations, KGW KEX KOIN
KPOJ KPAM KWJJ KXL KBKO,
maintain the city is violating the
U.S. Constitution in taxing the sta-
tions, which the plaintiffs claim are
engaged exclusively in interstate
commerce. New Mexico's tax on
revenue from national advertising
was upheld last year as constitu-
tional by the Supreme Court,
which held that an advertising con-
tract between parties in different
states is not interstate commerce.
J Rep. Gathings Proposal Snagged
Page 28 • April 7, 1952
BROADCASTING • Telecasting
MERCHANDISING
Results Count, Say Experts
MERCHANDISING as a vital step
in the selling cycle, profitable to
both station and sponsor, was
urged upon broadcasters by four
experts in the field during a spe-
cial session at the NARTB Conven-
tion in Chicago last week.
"Every radio station which does
a good merchandising job is a prof-
itable station — profitable to the
owners — and used with profit by
Jhe advertiser," G. Richard Shafto
of WIS Columbia and WSPA
V Spartanburg, S. C, and WIST
Charlotte, N. C, told the group.
Speakers in addition to Mr.
Shafto, who presided, were Lester
W. Lindow, WFDF Flint, Mich.;
F. C. Sowell, WLAC Nashville;
and Jack Zinselmeier, WLW and
WLWT (TV) Cincinnati. Robert
K. Richards, director of NARTB's
public affairs department, pre-
sented Mr. Shafto.
"This is the era of selective net-
work buying — selective spot buy-
ing— selective station profits, and
selective station bankruptcy," Mr.
Shafto asserted. "Your local ad-
vertiser and your regional adver-
tiser want results — and they are
going to evaluate your good sta-
tion on what advertising results
you produce, not on what advertis-
ing offers you make.
- "The trend of station income is
non-network. To bolster this in-
come you should consider doing
for local and regional advertisers
the same merchandising practices
that have made radio economical
and profitable in the sale of soap,
soup, and Wheaties."
'Must Stretch Efforts'
Asserting that "the product
hasn't been sold until the con-
sumer walks out of the store with,
it," he told the broadcasters that
radio "must stretch its efforts
farther to bridge the gap between
the advertiser and the consumer —
and in doing so, radio will profit
more."
Mr. Lindow said WFDF regards
merchandising, advertising and
promotion as a necessary exten-
sion of sales activity.
He displayed examples of the
station's work in this field, noting
that they encompass direct mail,
"regular bulletins to the drug and
grocery trades, window displays,
display advertisements in trade
and general papers, bus and car
cards, courtesy announcements,
surveys and market studies, and
the checking of product sales and
distribution for the advertiser.
Most of these, he noted, "cost
very little in dollars."
He advised station men to ac-
quaint themselves especially with
the product categories which sup-
ply the majority of their revenues ;
to develop market data, and to
make sure that their customers are
aware of radio's values and know
how to use it to the best advantage.
Mr. Sowell held that "it is the
obligation of the medium which
accepts [a sponsor's] advertising
appropriation to do everything
within reason to fulfill his expecta-
tion" that the advertising will pro-
duce sales. WLAC, he said, spends
approximately 3% (not counting
manpower) of the billings figure in
merchandising and promoting the
advertiser's products.
WLAC concentrates its promo-
tion work primarily on (1) direct
mail, mostly open-faced cards, with
one or more mailings to 450 drug-
gists and 650 grocers each week,
and (2) use of radio itself, with
plugs calling attention to specific
programs, and on-the-scene broad-
casts when clients open new
stores, etc.
Keep Advertisers Informed
"It occurs to us," he observed,
"that any event that will attract
great crowds of people to a given
location may rightly be considered
of general public interest."
Mr. Sowell stressed the impor-
tance of keeping advertisers ac-
quainted with merchandising and
promotion activities in their be-
half: "There's no profit in hiding
your light under a bushel."
"The secret," he declared, "lies
not in how many listen, but how
well you sell those who are listen-
ing."
Cites WLW, WLWT (TV)
Mr. Zinselmeier reviewed the
merchandising and promotion
activities of WLW and WLWT,
which have a staff of 26 assigned
to this work.
"The management of the Crosley
Broadcasting Corp. believes that
radio and television should offer to
a client, in addition to the best in
facilities and talent, assistance in
bringing the consumer and product
together at the point of sale," he
said.
WLW - WLWT merchandising
field work, he explained, is handled
by "trained personnel [who] make
regular calls on the retail grocery,
retail drug, wholesale grocer,
wholesale drug, drug chains, and
grocery chains in the major market-
ing centers in the four-state area
NBC POSTS
McFadden Is Successor
To James McConnell
APPOINTMENT of Thomas McFadden, general manager of NBC's
KNBH (TV) Hollywood, to succeed James V. McConnell as director of
NBC National Spot Sales was announced last Wednesday by James M.
Gaines, vice president in charge of owned and operated stations.
Donald A. Norman, commercial *
Mr. McFadden
manager of KNBH, is slated to suc-
ceed Mr. McFadden as general man-
ager, it was understood.
At the same
time, NBC named
James Cornell,
formerly mana-
ger of research
and sales promo-
tion of CBS Ra-
dio Network
Sales in Chicago,
as manager of
NBC radio net-
work research. He
succeeds Howard
Gardner, transferred to NBC radio
network sales as assistant manager
of sales planning.
Carl Nielsen, West Coast radio-
TV representative, NBC National
Spot Sales, was named TV repre-
sentative, and Heber Smith of the
sales staff of KNBC San Francisco,
was appointed to handle radio spot
sales in that area.
Maurice E. McMurray, CBS-TV
network salesman, and Thomas A.
Wright Jr., vice president and
radio-TV director of Dundes &
Frank Inc., New York, join NBC-
TV as salesmen.
Mr. McFadden, with NBC since
1934 when he joined the guide staff
in New Yoxk, has been general
manager of KNBH since April 1950.
Before that time he was succes-
sively assistant manager and man-
ager of WNBC and WNBT (TV)
New York.
His first service with the net-
work after leaving the guide staff
was as a writer in the news room.
By 1938 Mr. McFadden had become
a newscaster. He joined the Navy
on Pearl Harbor Day, 1941, as an
ensign in military intelligence, re-
signed upon completion of his as-
signment and then enlisted in the
Army as a private, taking pilot
training.
Released in 1945 with rank of
captain after flight service in the
African and CBI theatres, Mr. Mc-
Fadden returned to the NBC news
staff. In April 1946 he was named
director of news and special events
for WNBC.
His appointment as National
Spot Sales director is effective im-
mediately.
Mr. McConnell, identified with
NBC spot sales activities for ap-
proximately 20 years, resigned two
weeks ago to accept a vice presi-
dency with John Blair & Co., sta-
tion representation firm, effective
May 1 [B*T, March 31, 24].
Mr. McFadden's new role was
announced in Chicago, where he,
Mr. Gaines and other NBC execu-
tives were attending the NARTB
convention.
Mr. Cornell, before joining CBS,
served four years as manager of
radio and TV research for Foote,
Cone & Belding, Chicago, and a
total of 11 years with WGN and
WBBM in that city.
BROADCASTING • Telecasting
HIX GREEN (seated I) of Hix Green
Buick Co., Atlanta, signs year's con-
tract for weekly sports show, Bobby
Dodd Reports, on WGST Atlanta. On-
lookers are Bobby Dodd (seated),
Georgia Tech's head coach; John
Fulton (standing I), station manager,
and Don Vance, sales manager of Hix
Green Buick.
covered by WLW [and] WLW-
Television. These field men build
displays in retail stores, counter,
floor, shelf and window displays,
featuring the products of the month
as featured by the merchandising
department of WLW and WLW-
Television."
Other services among the 25
evolved in the 12 years since
WLW's merchandising operations
were started, he said, include:
Checks on in-stock position of
products as found at the time of
field representatives' calls; surveys
of dealers with respect to their at-
titudes toward the products in-
volved; mailings announcing spe-
cial offers, promotions, or media tie-
ins; publication of two merchandis-
ing newspapers a month (one to
the drug trade, one to grocers);
preparation of display material
used by some 2,500 grocery and
1,000 drug stores each month;
special promotions, as in "WLW
Advertised Brands Week" (which
brought a 26.5% gain in sales of
the products involved) ; trade and
general newspaper advertising;
window displays; cab covers and
car cards, and maintenance of a
complete research department. Ad-
ditionally, clients and their agen-
cies are given detailed reports on
each merchandising or promotional
project in their behalf.
'Radio . . . More Secure'
In opening the panel discussion,
Mr. Shafto reported that the sub-
ject originally had been "Rates — ■
Is There a Formula?", an ap-
parent reference to NBC's attempt
to adjust the rates of its radio
affiliates according to formula. But,
he added:
"The leading advocate of apply-
ing the slide rule to radio rates de-
clined to participate and excused
himself by stating that discussion
on rate formulas would only open
up old wounds.
"Thereby died the last embers of
that conflagration. Radio's house
is much more secure. . . ."
April 7, 1952 • Page 29
KXOB PURCHASED
By Randau and Corwin
SALE of KXOB Stockton, Calif.,
by Lincoln Dellar to a group
headed by Clem J. Randau, New
York, and Sherrill C. Corwin, Los
Angeles, was consummated last
week subject to FCC approval.
Price, including net quick assets,
will approximate $250,000.
Mr. Dellar, president of Valley
Broadcasting Co., said Mr. Randau
will be controlling owner and plans
to return to California to reside in
Stockton. He will take over opera-
tion of the station personally. Mr.
Dellar also owns KXOA Sacra-
mento, KXOC Chico and KDB
Santa Barbara.
Mr. Randau is a former vice
president of United Press, for-
mer business manager of the Chi-
cago Sun, which included opera-
tions of the Marshall Field radio
stations in Chicago, Cincinnati,
Portland and Seattle. He is a
minority stockholder in WNEW
New York and, for the past year,
has served as assistant admin-
istrator of the Federal Civil De-
fense Administration, headquar-
tering in Washington.
Mr. Corwin is operator of mo-
tion picture theatres throughout
California and is president of Cor-
win Theatre Corp., a vice president
of Screen Assoc., producer of tele-
vision films. He also is former
vice president of the Theatre
Owners of America and presently
is a member of the group's execu-
tive committee.
KXOB, a Don Lee-Mutual out-
let, was established in 1947 and
operates on 1280 kc with 1 kw.
Transaction was handled through
Albert Zugsmith & Assoc., Culver
City, Calif.
ARF SUBSCRIPTIONS
Total Now Reaches 123
SUBSCRIPTIONS from 18 more
organizations to Advertising Re-
search Foundation since the be-
ginning of the year bring total par-
ticipants to 123, B. B. Geyer, board
chairman, announced last week.
New members — nine advertising
agencies, five media concerns and four
advertisers— include Barlow Adv., G.
M. Basford Co.. Biow Co., Harold
Cabot & Co., Fuller & Smith & Ross,
H. B. Humphrey-Alley & Richards, C.
J. LaRoche & Co., Needham & Groham
and O. S. Tyson & Co., all agencies.
Also Fortune, Life, National Geogra-
phic, Time and Today's Woman signed.
Advertiser-subscribers are John H.
Breck Inc., Continental Oil Co.,
Pharmaco Inc. and U. S. Steel Corp.
Circus Promotion
RINGLING Bros., Barnum & Bai-
ley circus on March 31 launched
its annual saturation radio spot
announcement campaign to lure one
and all to the circus which started
April 4 at Madison Square Garden
in New York and runs through
May 11. The circus named Blaine-
Thompson, New York, to handle its
advertising this year. Agency
placed spots on the following New
York radio stations: WNBC WCBS
WJZ WOR WMGM WMCA WOV.
Page 30 • April 7, 1952
FORMER Sen. Wallace H. White
Jr., 74, whose stamp on communi-
cations history is the FCC and the
Communications Act under which
it operates, died in his sleep last
Monday at his home in Auburn, Me.
Sen. White, who had been seri-
ously ill with a heart ailment for
about a year, was co-author of the
Radio Act of 1927 and a prominent
figure in communications through-
out his 32 year tenure in the House
and Senate. A Maine Republican,
he retired from the Senate four
years ago.
Words of tribute were sounded
in both the Senate where he had
been majority leader and in the
House where he had been an active
member before being elected to the
upper chamber.
Many Senators, recalling their
association with Sen. White, in-
cluded reference in their speeches
to his ability in the radio legisla-
tive field.
President Truman said he was
"saddened" by the death of Sen.
White, describing him as "my
old friend . . . with whom I served
in the Senate for 10 years. He was
a gentleman, a fine American citi-
zen and a good public servant who
made a great contribution to our
country."
Senate Resolution
The Senate unanimously adopted
a resolution expressing "profound
sorrow and deep regret" for the
death. Vice President Alben Bark-
ley and Sen. Margaret Chase Smith
(R-Me.), joined in the tribute on
the floor of the Senate.
Senate Majority Leader Ernest
W. McFarland (D-Ariz.), now
chairman of the communications
subcommittee of the Senate Inter-
state & Foreign Commerce Com-
mittee, noted:
... he was an expert on the sub-
ject of communications. He co-au-
thored with me legislation which pro-
vided for the merger of the domestic
communication companies. It was a
pleasure to work with Wallace White.
His advice and counsel were always
valuable.
Sen. Owen Brewster (R-Me.)
said:
The amazing development of radio
in the last quarter of a century in
America is due in no small measure to
the wise provisions of legislation for-
mulated and sponsored by Senator
White.
His pre-eminence in both these fields
was universally and uniquely recog-
nized by his selection to head Ameri-
can delegations at international con-
ferences even when he was in the
minority — an almost unprecedented tri-
bute not only to his knowledge, but
also to his utter objectivity where the
interests of his country were con-
cerned.
Senate Interstate - & Foreign
Commerce Committee Chairman Ed
C. Johnson (D-Col.) pointed to
"the splendid qualities he pos-
sessed." His influence on the mem-
bers of the Senate Commerce Com-
mittee, when he was chairman, Sen.
Johnson continued, "cannot be ade-
quately described. He ruled with
a gentle hand, and yet he ruled
well.'.'
Sen. Henry Cabot Lodge Jr. (R-
Mass.) joined with: "The work he
did in the field of communications
will stand throughout history as a
very fine monument to his intellec-
tual powers and to his sense of
dedication to public duty."
Announcement of his death was
given the Senate by his successor
from Maine, Sen. Smith, who said
he "could truly be characterized by
service, training, and background
as Mr. Senate."
Sen. White was graduated from
Bowdoin College in 1899. He went
to Washington to study law and
financed his way through law
school, working as assistant clerk
to the Senate Commerce Committee
which he was to head years later
as chairman.
Radio Commission Establishment
It was with this committee as
staff member in 1899 that Sen.
White amassed the information and
received his interest in the com-
munications field. While a House
member, Sen. White was primarily
responsible for the drafting of the
1927 act which set up the old Fed-
eral Radio Commission to bring
order out of chaos that had de-
moralized the broadcast industry
when the control was invested in
the Dept. of Commerce.
This radio law, which was co-
authored by former Sen. Clarence
Dill of the state of Washington,
was basis of the Communications
Act of 1934. Repeatedly, as a key
member of the Senate Commerce
Committee and later as its chair-
man, Sen. White urged revision of
the act to keep pace with the prog-
ress and modernization of the
broadcast arts.
Sen. White, who first entered
Congress as a member of the House
in 1917 and subsequently entered
the Senate in 1931, sponsored the
White-Wolverton bill in 1947 and
its predecessor, the White-Wheeler
bill of 1943. Both bills would have
brought FCC functions up to date
(some of these, as in the division
of operations, are now in effect) .
Essentially, the McFarland bill
(S 658) of 1952 is a successor to
the earlier White bills. Sen. Mc-
Farland, then third ranking minor-
ity member of the Senate Com
merce Committee, said at the time
of Sen. White's announced retire-
ment in 1948, the following:
When communications matters am
considered in succeeding Congresses,
whether Republicans or Democrats are
in control, the views and opinions ot
the Senator from Maine, as expressed
in the bill authored and reported bw
him in this Congress, will be reflect**
in whatever legislation is finally eif
acted.
Sen. McFarland called his Maine
colleague "the father of majqr
communications legislative policy.''
In the House Monday, Rem
Robert Hale (R-Me.) said: "Sef
White was ... a great authority
on patent law and radio communis
cations. He served as a delegate to?
various international [communica-
tions] conferences, at Mexico City
in 1924, at Paris in 1925, at Genev i
in 1927, at Washington in the sam ! j
year, at London in 1929, at Copen-
hagen in 1931, at Cairo in 1938.'
In the latter International Conven-
tion of Telecommunications at
Cairo, he was chairman of tie
American delegation. At Coperl
hagen, he was chairman of tri
U. S. delegation to the Interna-
tional Technical Consulting Coni-
mittee on Radio Communications.! )
Although the Senator also we4
an expert on shipping legislation,
he was noted in the broadcast iri
dustry as the man on Capitol Hi:i
who helped set up the principle o
private operation of broadcastin
facilities under federal regulatior
He was a grandson of Sen. Wil-
liam P. Frye of Maine, whose*
lengthy service in the upper cham-
ber was legendary. He was borV
in Lewiston, Me., Aug. 6, 1877.
Sen. White is survived by hi!
wife, Mrs. Nina Lumbard Luni
White; a son, Herbert; a sistei
Mrs. Horace Stevens ; five brother:
Harold, Thomas, Donald, John an<
William, and a stepson, Richan
D. Lunn.
Mr. Peck
PECK TO WISN
Named Station Manage
APPOINTMENT of Harry D
Peck to the newly created post o:
station manager of WISN Mil
waukee was announced Thursday
by Gaston Grig
non, vice presi
dent and genera
manager of the
Hearst -own
CBS affiliate. Th.
appointment is
effective May 1. "
Mr. Peck wasj
vice presiden
and manager oJ
WDGY Minneap
olis until his re-
cent resignation. He is a 20-yea:
veteran in radio, having come uj
through announcing, programming
and sales ranks. A native ol
Kansas, he attended Kansas State
and started in radio in 1932 in hi
home town, Abilene.
For the past 11 years, Mr. Pecl<
has been identified with stations ir
Nebraska and, more recently, ir
Minneapolis. He is a former pres
ident of the Nebraska Broadcasters
Assn. and was on the board of the
Minnesota Broadcasters Assn.
BROADCASTING • Telecasting
WHO ACCLAIMED NATION'S BEST
RADIO NEWS OPERATION IN 1951!
NATIONAL ASSOCIATION OF RADIO
NEWS DIRECTORS MAKE AWARD AT
ANNUAL CONVENTION IN CHICAGO
Shelley and Veteran Staff Praised
Des Moines, Iowa (Nov. 18) — This
city's famous 50,000-watt Station WHO,
has been awarded one of the broadcasting
industry's most coveted prizes — the 1951
Distinguished Achievement Award for
Radio News, sponsored by the National
Association of Radio News Directors.
The presentation was made on November
17 at the NARND's Annual Convention
in Chicago.
In making the award, Baskett Mosse,
chairman of the judges' committee, said
• .we are happy to announce tonight that
radio station WHO, Des Moines, Iowa,
was selected as the outstanding radio news
operation in the United States for 1951.
. . . The committee felt that special
recognition should be given to News Di-
rector Jack Shelley and his very fine and
veteran news staff".
BEST EQUIPMENT, VETERAN
STAFF, BIG BUDGET
The WHO News Bureau has an im-
pressive physical plant: seven leased-wire
machines; a portable battery-operated
tape recorder; a telephone recorder; three
short-wave monitors for state and city
police and fire department broadcasts;
a number of subscription services; and
a library which includes several special-
ized news encyclopedia.
The seven leased-wire machines include
two Associated Press, two United Press
and three International News Service
machines. This is by far the greatest num-
ber of leased-wire machines servicing any
radio station in this section of the coun-
try, and exceeds the leased-wire service
available to many of the country's leading
daily newspapers. Only two of the seven
machines are "radio" wires — the other
five bring in detailed stories known as
"press" wire service. Press wire service
gives lengthy accounts and the three
news services bring in three different
versions of the big stories around the
world. This necessitates constant boiling
down, rewriting and sifting of details,
playing up news of local interest — all
tailored to fit a split-second time period.
NINE VETERAN REPORTERS
EDIT AND BROADCAST NEWS
The WHO News Bureau is headed by
veteran Jack Shelley, and includes eight
other full-time men and a secretary. Eight
of the men are college-trained reporters,
rewriters and broadcasters, all of whom
are heard on the air. The ninth man is
a specialist in political reporting. The
ten people on the staff represent a total
of 85 years' experience with WHO. Five
of the News Bureau staff have been with
WHO ten or more years.
In addition to the regular full-time staff,
the WHO News Bureau maintains a staff
of 75 correspondents — or part-time re-
porters — throughout Iowa and in South-
ern Minnesota and Northern Missouri,
heavy WHO listening areas.
TELEPHONE USED EXTENSIVELY
The WHO News Bureau uses the local
and long-distance telephone extensively
to supplement and verify the regular news
services' coverage. Staff members check
directly with peace officers and hospitals
each morning to get accident reports and
accident victims' conditions which may
have changed since the late night news
reports. In many instances, the leased-
wire services do not clear this type of
information until too late for a 7:30 a.m.
— or even an 8:45 a.m. — newscast.
Telephone checks also minimize the pos-
sibility of loss of news when events take
place in remote areas, distant from a
news service reporter.
STAFF WORKS TWO SHIFTS
The WHO News Bureau maintains a
morning and a night shift. There is a cer-
tain amount of specialization within each
shift in that one man may be assigned
Washington and foreign news, another
Iowa news, and a third miscellaneous
human-interest stories. Whatever the
assignment, the reporter stays on it for an
indefinite period, building up a back-
ground for that specific job, and becoming
a specialized reporter on that shift. Each
shift writes its news copy especially for
the men who will be airing it.
$100,000 ANNUAL BUDGET
To operate its award-winning News
Bureau and to provide Iowa-Plus listen-
ers with unexcelled news coverage,
WHO spends more than $100,000 annu-
ally. This figure is believed to be one of
the highest figures in the Nation.
PUBLIC SERVICE EXTRAS
In addition to its regular news ser-
vices, the WHO News Bureau provides
its listeners with a variety of public-
service extras. These include free an-
nouncements regarding public and private
meetings during periods of extreme
weather conditions, up-to-the-minute
reports on road and weather conditions
and emergency calls on newscasts to
locate families or members of families
who are traveling or are visiting away
from home, etc. The News Bureau has
also developed a system whereby a copy
of each newscast mentioning an Iowa
serviceman is sent to the next of kin.
This service has required the cooperation
of local postmasters in many cases be-
cause of the lack of a street address or
the name of the next of kin. Management
at WHO considers the public service
aspect . . . the many extra "little things"
that WHO does for its listening public
... to be the difference between a routine
news operation and one that is contribut-
ing to the welfare of the community. This
— then — is the difference between a good
news operation and the "Best Radio News
Operation in the United States".
BETTER NEWS — BETTER AUDIENCES
The leadership of WHO's News Ser-
vice is only one of many reasons why
WHO is Iowa's greatest advertising
value. The 1951 Iowa Radio Audience
Survey, accepted by leading advertisers
and agencies as a completely authorita-
tive analysis of listening habits in this
state, shows that WHO is by far the
"most-listened-to" station in Iowa. Write
for your copy, or ask Free & Peters.
+ WHO for Iowa Plus! +
DES MOINES .... 50,000 WATTS
CoL B. J. Palmer, President
P. A. Loyet, Resident Manager
FREE & PETERS, INC.
National Representatives
NPA ADVICE
Proper Scheduling Urged
In Station Building
THOUGH National Production Authority rules now permit broadcasters
to "self-rate" purchase orders for construction materials up to certain
amounts without NPA permission, materials available through self-
authorization probably will not, in many cases, be sufficient for construc-
tion of new TV stations. *
This was the prospect held out
to a record-size group of engineers
attending the sixth annual NARTB
Broadcast Engineering Confer-
ence in Chicago last week by J.
Bernard Joseph, chief of the Broad-
cast and Communications Equip-
ment Section, Electronic Division,
of the NPA.
Self-authorization limits, Mr.
Joseph noted, are 25 tons of steel,
2,000 pounds of copper and 1,000
pounds of aluminum per calendar-
quarter. While these are enough
for most alteration or small con-
struction jobs, he noted, the aver-
age TV tower requires 100 or more
tons of steel.
He pointed out that normally
construction takes from nine
months to a year, and that if build-
ing a station can be scheduled so
that steel usage will not exceed 25
tons per quarter, then it will not
be necessary to go to NPA for per-
mission to start the job.
Overall, he felt that many TV
and radio construction jobs might,
if properly scheduled, be completed
without needing specific NPA au-
thority.
Peak Attendance
Mr. Joseph spoke Monday on the
opening day of a three-day series
of technical sessions, held in con-
junction with the NARTB Conven-
tion. Engineers' registration and
attendance at the meetings was
record-setting, with peak attend-
ance estimated at 500.
The Monday sessions heard, in
addition to Mr. Joseph, nine out-
standing TV engineers present
technical papers on TV studios,
transmitters, antennas, cameras
and projectors, while Tuesday
morning meetings were concerned
with AM, FM and audio — the only
non-television sessions of the con-
ference— and Tuesday afternoon
was devoted to studies of TV light-
NARTB FLEA CIRCUS
Fourth Annual Scratch Held
FOURTH annual scratch of the
NARTB Flea Circus, comprising
those who have made district meet-
ing tours, was held Tuesday dur-
ing the NARTB Chicago conven-
tion. Neville Miller, Washington
radio attorney, presided.
A feature of the scratch was un-
veiling of a flexibly-metered poem
by Sydney M. Kaye, BMI. During
the business session Robert J. Kel-
ler was named to study a proposed
"flea classification" program. Dor-
othy Lewis, of United Nations
Radio, was appointed chairman of
the women's division in a move to
strengthen that branch of the or-
ganization.
Page 32 • April 7, 1952
ing, broad-band transmission re-
search, TV construction and opera-
tional economics, a 35 kw TV
amplifier, and planning and instal-
lation of Argentina as first TV sta-
tion.
The Wednesday conference fea-
tured additional technical papers
on TV and symposia on UHF tele-
vision and small TV operations.
(For summaries of technical pa-
pers, see B»T, March 31.)
In a Tuesday speech, Robin
Compton, associate of the George
C. Davis firm of consulting radio-
TV engineers, emphasized the "very
large" technical costs of TV. As-
serting that operating costs may
be "fairly well defined" in relation
to initial costs, he estimated that
a $300,000 physical plant might ex-
pect operating costs between $200,-
TECHNICAL problems had their more pleasant side at NARTB engineering'
conference in Chicago. Caught between reading of technical papers were
(I to r) Neal McNaughten, NARTB engineering director; Virginia R. Erwin;
Harold E. Fellows, NARTB president; E. C. Page, consultant.
000 and $240,000 the first year.
Rural or isolated operations
(with at least one network feed)
can expect the investment-to-oper-
ating cost relationship to approxi-
mate 2 or 2.5 to 1, he said, while
metropolitan stations may antici-
pate a ratio of about 5 to 4.
Mr. Compton advised TV station
planners to arrive at full under-
standing between engineering,, j
management and programming
personnel, recommended that ade-
quate space be provided, and sug-
gested that remodeling needs will
probably arise after a station's first
90 to 120 days of operation.
MAI IRIAIS
EXPRESSIONS of caution de-
signed to dilute the heady air of
optimism over eased materials re-
strictions characterized the views
of top government allocations
officials last week.
These views were expounded by
three key authorities as manufac-
turers continued a round of meet-
ings with the National Production
Authority. Within the past fort-
night, discussions were held touch-
ing intimately on the welfare of
AM-FM-TV receiver output, flow of
component parts, future of color-
casting equipment and the techni-
cal manpower shortage.
Warning Sounded
Notes of caution were sounded
by Defense Production Administra-
tor Manly Fleischmann, National
Production Authority Administra-
tor Henry Fowler and Charles E.
Wilson, who resigned as defense
mobilizer last Monday (see story
page 72).
The consensus might best be
summed up this way : the controlled
materials plan is "over the hump"
but "must travel a long road" be-
fore vital materials are decon-
trolled.
Radio-TV set manufacturers face
no critical cutbacks and should be
able to supply receiver demand and
reach the industry's collective goal
for 1952. The radio-TV station
construction ban is "reasonably
unfrozen," with prospect for ap-
proval of most applications "on a
fairly regular scale," according to
Mr. Fowler, who addressed the
NARTB Convention in Chicago last
week (see separate TV story).
Manufacturers have apprised
NPA of the small receiving tube
Optimists Are Cautioned
picture, the progress of a salvage
drive for materials used in radio-
TV loudspeaker magnets and the
shortage of highly-skilled technical
personnel. Still another field —
transmitting and cathode ray tubes
— will be explored in a session to-
morrow (Tuesday).
With respect to the views of top
officials:
Mr. Fleischmann told the American
Management Assn. National Packing
Exposition and Conference that a
sudden deluge of materials "is not in
the cards," and that expanding out-
put will be offset by expanding mili-
tary needs in the months ahead.
Mr. Fowler said there won't be any
real improvement until the end of
1953 and noted a strike — such as
threatened in the steel industry
(April 9) "could plunge us into a
period of scarcity worse than any we
have known to date." Copper and
nickel will remain scarce and under
controls, he said. The outlook is "un-
deniably brighter than it was just a
few short months ago," however, Mr.
Fowler added.
Mr. Wilson, in his fifth and final
report on mobilization, said that "in
no case has the lack of materials
. . . held up any military items";
military production is "beginning to
roll"; the U. S. is two-thirds of the
way toward peak production; all man-
power requirements for the military
and defense industry have been met.
Meeting Small Tube Demand
Small tube manufacturers told
NPA authorities last Thursday that
they are meeting all military and
civilian demands. They estimated
1952 output at 310 million for small
receiving tubes (video, amplifier
systems, etc.) and 5.5 million for
TV picture tubes. A trend toward
electrostatic type-tubes also was
reported.
Conference with set producers
was called by NPA March 27 for
the purpose of appraising the en-
gineer scarcity problem in relation
to the government's color TV
manufacturing ban [B»T, March
31], and discussing materials out-
look for monochrome sets during
the last half of 1952.
Set-makers were advised of the
quotas of steel, copper and alumi-
( Continued on page 85)
WPTR NEWSMAN
Elected to Congress
LEO W. O'BRIEN, news commen-
tator at WPTR Albany, N. Y., has
been elected to Congress from the
32d Congressional District to fill
a vacancy caused
by the death of
Rep. William T.
Byrne (D-N.Y.).
He will continue
his newscasts
on WPTR from
Washington, re-
porting by direct
line.
Mr. O'Brien,
Mr. O'Brien winner of three
national radio
news commentary awards, has been
heard on a nightly news program
on the Albany station for two
years. During this period, he and
the station's news director, How-
ard W. Maschmeier, have cap-
tured a first place Sigma Delta Chi
national news commentary award
and two Ohio State first place
awards for their radio reporting.
The new congressman has been
bureau chief for INS in Albany
and is a featured columnist for
the Albany Times Union, Syracuse
Herald American and other New
York state newspapers.
ROADCASTING • Telecasting
PROVIDENCE
The Providence Journal-Bulletin Station
in the Nation's 19th Market
announces the appointment
of
0 L TAYLOR COMPANY
as exclusive national representatives
effective immediately
COMPLETE
^SERVICE
WPJB
HHR • ABC
BROADCASTING • Telecasting
April 7, 1952 • Page 33
than
two stations in St.
ropolitan
:
those of
Louis CC
St. Louis
M
SDX AWARDS
Monroe, Griffith, WMAQ
Among Winners
Mr. Griffith
Monroe
SIGMA DELTA CHI, professional journalist fraternity, last week an-
nounced 1952 winners of its Distinguished Service Awards in American
Journalism.
Awards were announced in 12 categories, among them radio reporting,
radio news writing and public serv- *
ice in radio journalism. Winners
were:
Jim Monroe, news director,
KCMO Kansas City, Mo., radio re-
porting.
William E. Griffith Jr., KMBC
Kansas City, Mo., radio news writ-
ing.
WMAQ-AM-FM Chicago, public
service in radio journalism.
Mr. Monroe's "unusually speedy
and comprehensive coverage last
year of the worst flood in Kansas
City's history was selected for the
radio-television award," his cita-
tion reads. A graduate of Central
College in Fayette, Mo., and holder
of a master's degree from North-
western U., Mr. Monroe joined
KCMO in 1940.
The Kansas City flood also fig-
ured in the award to Mr. Griffith.
"In his coverage of one of the great
stories of 1951, ... Mr. Griffith not
only captured the dramatics of his
story but also provided essential
public information in time of emer-
gency," according to his citation.
Judges said his work "established
new standards of excellence and
maturity in the field of radio news-
writing."
Born and schooled in Kansas
City, Kan., Mr. Griffith holds a de-
gree in journalism from the U. of
Kansas. For 16 years he served
successively as reporter and acting
POLITICAL SHOWS
NBC Set May 1; CBS-TV Scoop
SPECIAL network program is
scheduled by NBC when Presi-
dential candidates Estes Kefauver,
Robert Kerr, Harold Stassen and
Earl Warren, with Paul Hoffman
representing Gen. Dwight D. Eisen-
hower, jointly face the national
convention of the League of Women
Voters in Cincinnati May 1 at what
may prove one of the most signifi-
cant political meetings to be held
before national party conventions
this summer.
Another major event of the po-
litical year was delivered into
American homes by CBS-TV exclu-
sively Saturday, March 29, when
President Truman issued his sur-
prise withdrawal from candidacy
during his address at the Jefferson-
Jackson Day Dinner in Washing-
ton. Sunday papers, going to press
with a previously released but in-
complete copy of the speech, missed
the news in eai'ly editions and
were forced to bow to reporting by
broadcast media.
Telenews Productions, New York
film news service, shared in the
scoop when it opened offices for
work Sunday and, with special
couriers, delivered coverage of the
Truman statement for telecasts on
local outlets Sunday evening and
Monday morning.
Page 36 • April 7, 1952
city editor of the Kansas City
Kansan. He began radio writing
in 1935 at KCKN Kansas City,
Kan., on a parttime basis. In 1944,
he left the newspaper to be full-
time KCKN news editor. He joined
KCMO in 1945.
WMAQ was honored for the news
broadcasts on "narcotics in Chi-
cago" and particularly for the pro-
gram, The Black Mark, and other
tape-recorded presentations by Len
O'Connor.
Citation for this award reads, in
part:
"Universal interest, timeliness,
and effective dramatization of this
program not only held the listener,
but also imbued him with a strong
desire to counter the problem by
firm civic action.
"The stating of the case against
narcotics, the manner of direct in-
terview of witnesses and experts,
and the offering of answers to the
difficulty, were carefully handled
and appropriately emphasized. The
technical qualities of the program
were excellent."
POLITICAL LIBEL
Maryland Bill Is Signed
BILL safeguarding broadcasters
and telecasters to some extent from
suit as a result of remarks by
political candidates was signed
Tuesday by Gov. Theodore Mc-
Keldin of Maryland.
As finally enacted, the law pro-
vides about 80% of the protection
asked by the Maryland-District
of Columbia Broadcasters Assn.,
which sponsored the original bill.
The proposed measure had passed
both House and Senate and was
on the governor's desk for signa-
ture just before the end of the
legislative session when it was
recalled by Sen. John Turnbull,
Baltimore County. An amend-
ment was inserted which drew pro-
test from the broadcast associa-
tion but since only a few hours
were left in the session it was
impossible to prevent a change.
Final version protects broad-
casters against libel when a candi-
date libels his opponent. If the
candidate libels others, the station
can be held liable for compensatory
but not punitive damages.
John E. Surrick, WFBR Balti-
more, sponsored the original bill.
upcoming
April 8 : ABC annual stockholders meet-
ing, RCA Bldg., New York.
April 15-17: AIEE Southwest District
meeting, Jefferson Hotel, St. Louis.
April 16: Brand Names Foundation's
"Brand Names Day" conference, Wal-
dorf-Astoria, New York.
April 16: BAB Sales Clinic, Los An-
geles.
April 16-18: American College Public
Relations Assn. 36th annual conven-
tion, Carter Hotel, Cleveland.
April 17-20: Ohio State U. Institute for
Education by Radio-Television, 22d
annual meeting, Deshler - Wallick
Hotel, Columbus, Ohio.
April 19: Ohio Assn. of Radio News
Editors, annual meeting, Deshler-
Wallick Hotel, Columbus, Ohio.
April 19: Catholic Broadcasters Assn.
midwestern regional meeting, Chi-
cago.
April 19: Cincinnati section, Institute
of Radio Engineers, Spring technical
conference, Cincinnati.
April 20: Los Angeles Advertising
Women Inc., in cooperation with
Advertising Assn. of the West, 6th
annual Frances Holmes achievement
awards. Ambassador Hotel, Los An-
geles.
'CHARTER SPONSOR' CLUB
Is Promotion for KBIG
INAUGURATION of a unique
"charter sponsor" plan for ad-
vertisers, along lines of special
charter memberships in founding
of clubs, has been announced by
John H. Poole, owner-manager of
KBIG Avalon, Calif., new 5 kw
station on 740 kc scheduled to start
operating in early May.
Advertisers signing contracts in
advance of May opening will buy
on a special charter rate of ap-
proximately 15% below regular
card rate which takes effect when
station starts operating. Charter
rates to be effective for the contract
lifetime, up to a maximum of one
year.
FCC TRIBUTE
Sen. White Memory Honored
FOLLOWING resolution on the
death of former Senator Wallace
H. White Jr. March 31 (see
obituary on page 30) was adopted
by the FCC April 3 :
The Commission notes with deep
regret the death on March 31, 1952 of
former United States Senator Wallace
H. White Jr. at his home in Auburn,
Me.
As co-author of the Radio Act of
1927, Senator White exercised a pro-
found influence on the legislative
foundation of the American system of
broadcasting.
At the time this act was being con-
sidered, chaos reigned on the airwaves.
The utility of this great instrument of
mass communications was being ef-
fectively frustrated.
Senator White on the basis of search-
ing sympathetic study, played a lead-
ing role in determining the broad base
for the regulation of broadcasting in
the public interest. He planned and
fought for the maximum freedom of
the broadcaster consistent with the
technical requirements of orderly radio
transmission.
Although technological improvements
have been made since 1927, his basic
premise that broadcasting must operate
in the public interest endures as a
sound and final principle. It has met
the test of the years and has not been
found wanting.
The nation's far-flung flourishing
system of broadcasting encompassing
3,000 aural stations is a living tribute
to the foresight of the distinguished
legislator.
Senator White also performed out-
standing services to his nation as her
representative at important interna-
tional conferences on radio.
Be it resolved: That a copy of this
expression of the Commission's sorrow
on the death of Senator White be en-
tered in the permanent minutes of the
Commission, and that a copy be sent
to his family.
Joins Shulton Inc.
MAXINE ROWLAND, head of
copy department of Abbott Kimball
Co., New York, to Shulton Inc.,
same city (Old Spice, Friendship
Garden and Desert Flower toilet-
ries), as advertising manager. Miss
Rowland succeeds Elizabeth Shoe-
maker Shenkin, who has resigned
to do freelance writing.
NETWORK GROSS
Levelling of Sales
Dip Seen— PI B
NETWORK RADIO business seems to be levelling off after a consistent
decline during the past year and more, according to February figures
released last week by Publishers Information Bureau. Combined gross
time sales of ABC, CBS, MBS and NBC radio networks for February,
PIB reports, totaled $13,560,948, a ★
decrease of only 9.3% from the
$14,958,789 gross for the same
month of 1951, compared with a
drop of 11.3% for the combined
network billings during the first
two months of 1952 from the com-
bined gross for that period of
1951. January-February 1952 total
was $28,062,498; January-Febru-
ary 1951 total, $31,650,667.
Correcting its January totals
[B«T, March 17], PIB reported
that in the opening month of 1952
ABC had gross time sales of $3,-
301,479, CBS of $5,164,309, MBS
of $1,678,409 and NBC of $4,357,-
353, with a combined gross for the
four radio networks of $14,501,550.
Network-by-network breakdown
for February and January-Febru-
ary, this year compared with last,
shows :
Feb.
Feb.
Jan. -Feb.
Jan. -Feb.
1952
1951
1952
1951
ABC
$ 3,177,970
$ 2,702,721
$ 6,479,449
$ 5,802,139
CBS
4,788,561
6,097,737
9,952,870
12,931,363
MBS
1,600,399
1,426,705
3,278,808
2,969,592
NBC
3,994,018
4,731,626
8,351,371
9,947,573
Total
$13,560,948
$14,958,789
$28,062,498
$31,650,667
BROADCASTING • Telecasting
We nominate for
THE ORDER of the Bfc HEA&T
Jimmy Delmont of WTCN
The Case History:
This is the case history of Jimmy (5x5)
Delmont of WTCN-Radio in the Minneapo-
lis-St. Paul Market.
He belongs to that rare breed of men able
. . . through a big heart ... to submerge their
own troubles and help others with theirs.
The tools of his trade are: a telephone, a
husky voice, a turntable, sympathy, and a
sure touch in using it.
His mail . . . hundreds of letters and phone
calls each week . . . comes from couples
on the marital rocks, from working men
and women who listen as they drive to and
from work. He has proof of over 30 couples
happily re-united through his off-the-air help.
How he does these things is Jimmy Del-
mont's secret. He doesn't moralize, and
doesn't hang folks' troubles on a radio laun-
dry line.
6000 members of his 5 o'clock Club tune him
in on their car radios and drive home care-
fully because Jimmy Delmont asked them to.
One more example of radio personalities at
WTCN who become part of the lives and
loyalties of the folks who live here and who
can sell your products to people who believe
in them. In the case of Jimmy Delmont you
don't sponsor him. HE sponsors YOU!
'They knew his bell,
National Representatives
FREE AND PETERS
voice wi
th many people was formed'
his voice: and so the friendship of a
TCN -Radio
and WTCN-TV MINNEAPOLIS — ST. PAUL
Town Crier of the Northwest
BROADCASTING • Telecasting
April 7, 1952 • Page 37
RADIO, TV —
People s or Broadcasters Problem
Broadcasters have problems today which are an out-
growth of our rapidly growing technological advance-
ments in the art of mass communication. Whether it
was proper for the networks to alter their time charges
on a nation-wide basis when the new art of television
was available in only a relatively small area of the
country is beside the point. The fact remains that the
alteration of time charges by the networks has changed
the value of all broadcasting, in the minds of adver-
tisers and agencies, on a station by station and market
by market basis across the whole country. In some
cases this change has given the network, as the seller
of station time, a decided advantage. All of the
changes that will be made in broadcast rates have of
course not been made as of this writing. The addition
of more television transmitters, new techniques in the
use of both TV and Radio, changes in coverage, changes
in the size and prosperity of markets and of course,
the "inventors mind," will ever be a challenge to any
competitive system to alter rates in its efforts to give
an advertiser "his money's worth."
The immediate problem is a need for some sort of
balance between what a network charges for a broad-
caster's time and what the broadcaster charges for
that time. This would seem an easy problem from the
great amount of analytical data broadcasters have
used to sell their wares but the actual solution thus far
reached has, for the moment, pleased no one. Contro-
versy has arisen from the advertiser and agency per-
taining to "listenership" figures. These figures, out-
growth of acceptability because of use by broadcasters
for years, are, on the other hand, contested by some
broadcasters because of newer figures now available
on "store traffic" created by advertising. These new
advertising-created "store traffic" figures have been
most complimentary to radio in its comparison with
the printed word or with TV.
All of the above is purely the business side of broad-
casting.
From the people's point of view, what comes out of
their loudspeakers is the determining factor.
In Radio broadcasting the networks have been the
primary source of fine programs. It has been the net-
work programs, in the main, which induced people to
buy radios. True, the local stations gave many local
services of news, weather, civic activities, etc., but it
has been the great events of the world plus the top
entertainment made available by network radio, which
put radios in homes and made those radios be used
hour after hour. In effect, it was the QUALITY of the
service which made American Radio different from all
other.
At the close of major hostilities in 1945 the Amer-
ican Radio picture got its first change by a great influx
of new Radio transmitters. Then came Television. The
added competition of more than double the "time on
the air" of radio programs plus "time on the air" of
television programs has "watered" the radio "listen-
ing" market. The sparkle and ring of quality shows
has been diluted by the great quantity of lesser shows
on the air waves. Lower charges for time and an-
nouncements with constantly rising operational costs
have made for a quantity instead of a quality handling
of the commercial advertising messages. All this has
taken place at the local and at the national level over
the whole country. Local broadcasters have coped with
it on a market by market basis. In growing markets
prices have been raised and in some diminishing mar-
kets prices for time have been lowered. In too many
markets the station has simply put into its schedule
more and more commercial copy, the effect of which is
merely a lowering of rates and from the listener view,
a substitution of quantity for quality.
Over the quarter century of network broadcasting,
stations have been affiliated with the networks in
order to have available quality programs. This fine
program service has been worth money to the stations
affiliated with the network and they have in most cases
given "free hours" to the networks for this service.
Beyond the "free hours" the stations have allowed the
networks to sell their time and have been compensated
at a low rate for this time sold because it cost them
less to operate during such network hours. Now, with
greater radio competition, plus the tremendous impact
of TV in areas where TV is available, we find the net-
works trying to find some way by which they can
painlessly substitute a certain amount of "quantity"
for "quality," just as most stations have already done.
This network "quantity" substitution has been and
is being done in several ways. The quarter hour and
three-quarter hour station break was taken from the
station and became the property of the network adver-
tiser who carried two separate programs from the hour
to the half hour period or from the half hour to the
hour period. Additional secondary products were run
into an advertiser's program. Contiguous time was not
necessary to be purchased to get a "rate." More and
more short periods of 5 minutes duration are to be
found in the broadcast schedule. Talent charges were
sliced and even a form of participating show has been
worked out where several advertisers with different
products share program and talent costs. "Premium
stations" are being added on a no charge basis. "Below
the belt" products, previously shunned, are now heard
as regular network sponsors. The low cost detective
mystery and even the disc jockey is now common via
network radio. On top of this, networks cut the rates
of affiliated stations whether there was TV in their
markets or not. The result has been less income for
the stations to say nothing of less income to the net-
works and more and more advertising witji less and
less attractive programs for the listeners and the end
is not in sight.
Over the years there has been talk of limitation of
the amount of commercial copy in relation to the
amount of time purchased by an advertiser. In fact,
in our Nation's Capitol the politician has even talked
about limitation of the amount of time devoted to
commercial sale. Our American free enterprise system
of radio can little afford political supervision of pro-
gram content of each individual program and the radio
people from their own selfish point of view should soon
find an answer before the representatives of the people
come knocking at their door.
The people's response to a program, an announce-
ment or the printed word, whether it be on radio or in
the press or on TV should be heeded in coming to a
decision concerning the value of any advertising.
38 • April 7, 1952
CERTIFIED
SELLING
POWER!
ARBIndex
ARBIndex is the ratio of performance at the point of sale of a radio
station and a newspaper. The ratio is based upon Certified ARBI surveys
in which an equal expenditure is made in both media for identical
merchandise and advertised simultaneously.
ARBIndex is the ratio of the radio station to the newspaper on the
basis of traffic developed by each medium. The newspaper is the constant
with a factor of 1. The radio station, based upon the relative perform-
ance of the two media, is in ratio to this constant. Thus, if an equal
number of people respond to the advertising at the point of sale, the ratio
of the radio station to the newspaper would be 1 to 1.
ARBIndex is NOT a rating of a station's popularity — it is a RATIO
OF PERFORMANCE at the point of sale. ARBIndex is a MEASUREMENT
OF RESULTS.
ADVERTISING RESEARCH BUREAU, INC.
Central Building
Seattle 4, Washington
KXL
KXLY KXLF
1952
CERTIFIED
1952
CERTIFIED
L 1.5 -I L 2.0 —I L 1.6 -I
1952
CERTIFIED
Mil
KXLL KXLJ KXLK KXLQ
1952
CERTIFIED
1952
CERTIFIED
L 1.3 J L 1.7 J L 1.1 J
1952
CERTIFIED
Use
1952
CERTIFIED
■
ex
— 2.9 -J
KXL
PORTLAND
KXLY
SPOKANE
KXL F
BUTTE
KXLL
MISSOULA
KXLJ
HELENA
KXLK
GREAT FALLS
KXLQ
• BOZEMAN
New York 17, N. Y.
347 Madison Avenue
The Walker Company
Hollywood 28, Calif.
6381 Hollywood Blvd.
Pacific Northwest Broadcasters
San Francisco 4, Calif.
79 Post Street
Pacific Northwest Broadcasters
Chicago 1, Illinois
360 North Michigan
The Walker Company
jjt BROADCASTING • Telecasting
April 7, 1952 • Page 39 ; <
... it
NARTB GOAL
STATE broadcast association chairmen were guests of KFAC Los Angeles; J. Leonard Reinsch, WSB-TV Atlanta;
BMI and NARTB at Monday luncheon in Chicago. At Mr. Haverlin; FCC Chairman Paul A. Walker; Mr. Fel-
table with Carl Haverlin, BMI president, and Harold E. lows; Emmett Brooks, WEBJ Brewton, Ala., chairman of
Fellows, NARTB president, were (I to r): Sydney M. Kaye, state presidents; D. Malcolm Neill, CFNB Fredericton,
BMI vice president-general counsel; Calvin J. Smith, N. B., chairman, Canadian Assn. of Broadcasters.
FM OPERATORS aarHy R,gbt$' FCC /s Asked
FM STATION operators looked
their financial figures in the face,
appraised results of three coop-
erative promotion campaigns and
wound up a half-day meeting at
the NARTB Chicago convention by
calling on FCC to clear up the
rights of such supplementary serv-
ices as transit and storecasting.
Contrary to custom, FM dele-
gates overflowed the Conrad Hilton
hotel meeting room, with about
a hundred broadcasters turned
away during the Monday morning
meeting. Presiding was Ben
Strouse, WWDC-FM Washington,
NARTB director-at-large for FM.
Michael R. Hanna, WHCU-FM
Ithaca, N. Y., sat as a board ob-
server.
A program devoted mainly to
the series of promotion programs,
soon to be expanded under auspices
of NARTB and Radio-Television
Mfrs. Assn., wound up in a brisk
debate over resolutions. Members
of the Resolutions Committee were
Ed Wheeler, WEAW (FM) Evans-
ton, 111., and Ray Green, WFLN
(FM) Philadelphia.
Proposal Is Tabled
Oratory broke out all over the
room when a resolution proposed
the FCC check FM license renewal
applications of network owned
stations and match applications
against performance of these sta-
tions. The resolution was tabled
after delegates suggested it
amounted to an endorsement of
FCC investigation of stations; that
all stations would probably suffer
were such an FCC policy adopted,
and that it would arouse antago-
nism on the part of other groups.
Other resolutions asked radio set
makers to develop auto FM sets
and auto makers to install them;
thanked RTMA and member manu-
facturers for cooperation in FM
promotion and in production of FM
sets, proposed FM tuners be in-
stalled in all TV sets and praised
work of John H. Smith Jr., NARTB
FM director.
Benefits of the NARTB-RTMA
FM promotion plan in North Caro-
lina were described by E. Z. Jones,
WBBB-FM Burlington, N. C, and
Joe L. Pleasants, Allison-Erwin Co.,
Zenith distributor in Charlotte.
Mr. Jones said FM sales were stim-
ulated though many dealers did
not cooperate nor was the home
demonstration idea properly de-
veloped. He said the drive in-
creased availability of FM sets at
dealers and helped listening to some
extent.
Mr. Pleasants said 15 distribu-
tors took part in the North Caro-
lina campaign, five of them ac-
tively. Despite a textile depres-
sion and other adverse factors, a
group of dealers sold 4,462 sets in
the five-week test period. This
did not include such chains as
Sears Roebuck, Montgomery Ward
and Western Auto. The total actu-
ally ran well over the 5,000 mark,
he believed.
Sets in D. C. Cited
Everett L. Dillard, WASH (FM)
Washington, D. C, said the District
of Columbia has 140,000 FM-
equipped sets in 405,000 families,
with FM stations having wider
range than most AM outlets as
well as more network on the air
than AM stations. The Washing-
ton campaign, scheduled to start
March 1, got under way slowly
and has been extended to April 15.
He played a tape of a "sales meet-
ing of the air" conducted for the
benefit of salesmen.
William Hills, managing director
of the Electric Institute of Wash-
ington, said only four distributors
had any FM sets in stock when the
campaign started. Despite handi-
caps of federal income taxes, local
income taxes, Easter and $88 TV
set sales, he declared, 2,309 FM
sets were moved in March com-
pared to 2,480 in the same period
a year ago. He contended this
record was outstanding in view of
the fact that appliance volume was
down 25-35% at the time. He
added that dealers appreciate the
daily announcements by FM sta-
tions, which help FM "sink into
the public mind."
David Grigsby, advertising man-
ager of Zenith Radio Corp. and
chairman of RTMA's special FM
Committee, gave Mr. Smith and
other NARTB officials credit for
their public relations job in the
campaign and contended increased
selling power has been developed
in the FM set field.
Henry Onorati, advertising direc-
tor of radio-TV, Crosley Div. of
Avco Mfg. Corp., pointed to defi-
nite sales gains in the promotion
campaign and growing public
awareness of FM.
Herbert Guenin Jr., advertising
manager of RCA Victor Div., said
manufacturers will do all they can
to help promote sale of FM sets.
He said the promotion drive has
helped dealer-distributor relations
and showed how industry groups
can work cooperatively with bene-
fit to all.
A letter from Kenneth F.
Sehmitt, WIBA-FM Madison, Wis.,
told of the promotion campaign
in that state.
Mr. Smith predicted steady ex-
pansion in FM. The association
is expanding its work, he added,
with the set campaign a piece of
evidence. He spoke of the growing
spirit of harmony about stations,
manufacturers and sellers of sets.
More listenership is the target, he
contended.
Next FM promotion drive will
take place in New York state with
others to follow.
West Coast NBC Salute
FOUR West Coast stations were
scheduled to be saluted on the
25th anniversary of their affilia-
tion with NBC by a special radio
network program from 10:30-11
p.m. EST Saturday. The broad-
cast, originating in Hollywood, was
titled Operation Pacific Coast and
honored KOMO Seattle, KHQ
Spokane, KFI Los Angeles and
KGW Portland.
CBC Good Friday Policy
NO commercial programs will
be aired on Trans-Canada and
Dominion networks of Cana-
dian Broadcasting Corp. on
Good Friday. This marks first
year CBC institutes same pol-
icy on Good Friday that it
has used for some years on
Christmas Day. CBC-owned
stations will also carry no
commercials that day, but no
regulation has been issued re-
garding commercials on inde-
pendent stations.
Is Outlined by Fellows
ORGANIZATION of the United
States into an overall national as-
sociation and 48 autonomous state
associations is the goal of NARTB,
President Harold Fellows told a
joint NARTB-BMI luncheon for
state presidents, held during the
NARTB convention in Chicago.
Growing legislative and regula-
tory problems among the states re-
quire careful study and cooperative
action, Mr. Fellows said.
Carl Haverlin, BMI president,
described progress of the BMI cam-
paign to encourage young com-
posers. He said 800 stations aver-
aged over 6 hours a week of con-
cert music under BMI encourage-
ment.
Dan E. Jayne, WELL Battle
Creek, Mich., was elected chairman
of the state association group. He
succeeds Emmett Brooks, WEBJ
Brewton, Ala. Guest at the lunch-
eon was D. Malcom Neill, CFNB
Fredericton, N. B., chairman, Cana-
dian Assn. of Broadcasters.
FCC Chairman Paul A. Walker,
guest of honor, informally reviewed
FC'C's budget problems. He re-
called that Congressmen talk about
cutting FCC appropriations in one
breath and then ask the Commis-
sion, "When the blank are you
going to get television down here.
If somebody doesn't appropriate
funds, many parts of the country
will be in a bad fix so far as tele-
vision is concerned."
BMI was host Tuesday at a din-
ner for the BMI-NARTB boards.
The BMI board met the previous
Sunday, reviewing progress of the
composers contest and other pro-
motions.
The new BMI TV Clinics [B*T,
March 31] will be held in New
York May 19-20; in Chicago May
22-23, and in Hollywood May 26-27.
Topics on the agendas will be pro-
gram and production economies,
public service disc jockeys, musi-
cians, music clearance, educational
programs, local TV news, camera
techniques, purchase of film, film
features, film operation and pack-
age-spot programs. Some of the
sessions are to be held in TV
studios.
The annual series of BMI broad-
cast clinics opens April 27 in Mis-
soula, Mont., running through May
16. Forty-two clinics will be held,
with two and three a day in dif-
ferent areas.
Golden Jubilee
IN HONOR of the publisher's gol-
den jubilee, Santa Barbara News-
Press, KTMS Santa Barbara and
KCOY Santa Maria, all Calif., in-
vited the public to an "informal
open house" in the News-Press
Bldg., Santa Barbara, Monday
through Thursday last week. The
News-Press Pub. Co. is licensee of
both KTMS and KCOY. Building
was formally opened and dedicated
March 30.
Page 40 • April 7, 1952
BROADCASTING • Telecastin
RADIO ALONE PULLED
25,000!
v. . . police reserves were forced
to disperse a crushing mob of
25,000 ... 30 extra firemen . . .
40 extra police ..."
STAN ANDERSON, PRESS
"... radio is not a dead medium
when it can singlehandedly draw
25,000 to a dance."
CLEVELAND NEWS, PAGE ONE
"... doors closed . . . after turn-
stiles totaled 10,091 admissions
and still more ticket holders be-
gan to storm the entrance."
CLEVELAND PLAIN DEALER
"People came from as far as
Toledo ..."
CLEVELAND'S
5000 W
WJW BUILDING CLEVELAND 15, OHIO
REPRESENTED NATIONALLY BY H-R REPRESENTATIVES, INC.
f STATION
BASIC ABC
BROADCASTING • Telecasting
April 7, 1952 • Page 41
TAKE
A
GOOD
LOOK
• AT
CHATTANOOGA
IN COST
PER LISTENER
CONGRESS
Time Runs Short; Radio
Legislation Pends
; IN AUDIENCE
flN THE MORNING
IN LOCAL
ACCEPTANCE
Outstanding Local
Personalities Build an
Outstanding Audience
1370 KC 5000 WATTS
Carter M. Parham, President
Represented by BRANHAM
WITH an eye on the calendar, Washington lawmakers are hammering
away at "must" measures for 1952 with remarkable force this spring.
Legislators' aim on Capitol Hill is to fold the debate tent by July in time
to stalk the .Chicago political conventions.
In addition, there is the cam- *
paign stretch which means in-
cumbents need and want a time
grace to return to their home
states to campaign for the Novem-
ber elections.
In effect, this puts an unpredict-
able stop watch on pending legisla-
tion that is concerned with broad-
casters' interests.
Most important legislative
actions with which broadcasters
have been concerning themselves
are (1) the McFarland bill (S 658),
a major measure that would set
up new operating guideposts for
FCC, and (2) a projected study of
political broadcasts, looking for-
ward to a clarification of Sec. 315
of the Communications Act.
Capitol Hill's thrust toward ad-
journment has asserted itself in
the past few weeks. The pace is
unrelenting in the House where
that chamber has been passing ap-
propriations bills methodically and
bucking them over to the Senate
without a letup.
Congressmen's strategy is to
quickly get these "must" measures
out of the way so that the slower-
moving Senate can have plenty of
time to consider them. Other
"musts" are the Defense Produc-
tion Act renewal or modification
and foreign aid. There is no tax
bill this
Resume of Bills
Item by item, the Congressional
radio-TV picture looks like this:
9 McFARLAND BILL —
House Interstate & Foreign Com-
merce Committee has reported the
Senate - passed measure [B»T,
March 17]. However, the House
version of the communications bill
has not yet been completed. A
report, which may be more of a
document, will accompany it.
Latest guess is that the committee
will attempt to have both these
items out of the way before the
House Easter recess. Next steps
probably will be House approval,
then a joint conference between the
houses.
• POLITICAL BROADCASTS
— Although the House Commerce
Committee chairman, Rep. Robert
Crosser (D-Ohio), has signified his
desire to give this subject a hear-
ing, the committee's agenda is
crowded [B»T, March 31]. There
has been no hearing in the Senate.
• RADIO-TV BAN — There
has been no indication that the
House will amend the rules so as
to permit radio-TV live or tape-
film coverage of its committee pro-
ceedings [B*T, March 10]. It ap-
pears at this date that Speaker
Sam Rayburn's (D-Tex.) ban is
here to stay at least until the 83d
Congress convenes next year.
• "DRY BILL"— The clock
ran out on the proposed banning of
liquor advertisements on radio or
TV. The Johnson-Case bill (S
2444) has been defeated in the
Senate Interstate & Foreign Com-
merce Committee [B»T, March
31].
• PROGRAMMING — In the
House, the rug has been slipped
from under a proposed investiga-
tion by a select committee of radio
and television programs [B»T,
March 31] (see story, page 28).
But in the Senate, apparently Sen.
William Benton's (D-Conn.) call
for a radio-TV review board has
been languishing.
• CAPEHART PLAN— This
concerns the cost-allowance for-
mula in the pricing structure as
spelled out in the Defense Produc-
tion Act. It is one of many issues
to be considered as Congress pro-
ceeds with a study of the Act in
its roll toward adjournment.
• FCC AND RECRUITING
FUNDS— FCC is striving for ad-
ditional funds to help it break the
expected application workload
when the TV freeze lifts. The
House has passed its recommenda-
tion, the Senate is next on the
agenda. Recruiting funds for ra-
dio-TV— money to be spent by the
Army and Air Force — also is in-
cluded in consideration of the gen-
eral appropriations.
6 NARBA— A Senate Foreign
Relations subcommittee has not yet
considered the North American Re-
gional Broadcasting Agreement
that is pending Senate ratification.
NBC ISSUES NEW CARD
Formalizes 1951 Reductions
NBC last week issued a new rate
card (No. 34) for its radio network,
formalizing the 10% reduction in
afternoon and evening rates and
the elimination of the 5% premium
charge for the 8-10 p.m. time which
NBC put into effect July 1, 1951.
Failure of some readers of the new
card to note the effective date led
to a flurry of excitement over what
they thought was a new series of
rate reductions which quickly sub-
sided when the date was brought to
their attention.
The new NBC radio network
rate card groups the network's af-
filiates into "primary" and "sup-
plemental" stations under the plan
adopted by NBC last fall [B*T,
Oct. 8], which the network is still
vainly trying to persuade its affi-
liates to accept.
ACCORDING to Frederic W. Wile Jr.,
NBC vice president and director of TV
production, Life of Riley, starring
William Bendix, will be produced as
both a radio and TV program broad-
cast from Hollywood commencing next
fall.
Page 42 • April 7, 1952
Batista Interview
FORT INDUSTRY Co. has
claimed for its owned ra-
dio stations the only per-
sonal interview thus far
granted to any U. S. station
by Gen. Fulgencio Batista
since his coup d'etat in
Cuba. The interview, com-
pany spokesmen reported,
was secured and recorded by
Mrs. Ida Faulk, Latin-Amer-
ican commentator of Fort In-
dustry's WGBS Miami, for
broadcast by WGBS and
other Fort Industry outlets.
AWRT SESSION
Held at Detroit
SECOND annual national conven-
tion of American Women in Radio
& Television, April 4-6 at Statler
Hotel, Detroit [B»T, March 3],
wag to feature a series of
workshop sessions on television,
agencies and public service. Ac-
cording to Convention Chairman
Edythe Fern Melrose of WXYZ-
AM-TV Detroit's House 0' Charm,
sessions included the following:
"You Gotta Develop Your Vision
in Television," was to be presided
over by Miss Melrose, with panel
members Susan Bartlett, continuity
director, WTTV( TV) Bloomington,
Ind.; Dave Green, director of tele-
vision, WWJ-TV Detroit; Harry
Kahler, Kenyon & Eckhardt, New
York, and Duncan MacDonald, su-
pervisor of women's programs, Du-
Mont.
Betty Stuart Smith, J. Walter
Thompson Co., N. Y., was to con-
duct session on "Meet the Agencies
and Package Houses — We All Work
Together," with panel including
Anne Gleason, president, Gleason
Agency, Detroit; Gladys Blair,
Young & Rubicam, Chicago; Betty
McCabe, Sherman & Marquette,
New York, and Beulah Zachary,
producer of Kukla, Fran and Ollie,
NBC-TV Chicago.
Other Activities
In public service category, "The
Public Be Served!" was to be led by
Natalie Flatow, Girl Scouts of
America, New York. Serving on
the panel were James Hanrahan,
vice president and general manager,
WEWS Cleveland; Henriette Har-
rison, radio-TV director, WMCA
New York; Kay Lardie, manager,
WDTR (FM) Detroit, and super-
visor of radio-TV for Detroit pub-
lic schools, and William Hodapp,
executive director, Teleprograms
Inc.
A plaque honoring American
Women in Radio and Television
for its help to U.S. homemakers
was to be presented at the conven-
tion by the Kellogg Co. of Battle
Creek, Mich. The plaque was to
be presented by Detroit's Mayor
Albert E. Cobo on behalf of Kel-
logg's to Edythe Meserand, presi-
dent of AWRT.
Each member of the AWRT re-
ceives a replica of the award suit-
able for framing.
BROADCASTING • Telecasting
Merchandising Magic in Baltimore!
BRENT GUNTS
Baltimore's top M.C., a favorite with
the ladies who pay $1.00 to see him
or for the lunch (we don't know
which).
JOE CROGHAN
Announcer and right hand man to
Brent Gunts, has a quick sense of
humor and a winning touch with
commercials.
DON REDDING
WBAL's Sales Service Manager,
whose primary function is to corre-
late the terrific power and effect of
"K. K." with the effort of the manu-
facturers' own local broker or
representative.
BILL MASON
Merchandising Manager, carefully
plans the campaign and promotions
for sponsors. He sets up luncheons,
shows and displays, and personally
visits dozens of chain and indepen-
dent stores weekly.
JIM MARKIEWICZ
Another experienced grocery detail
man. Full-time on the street, achiev-
ing distribution, stimulating sales,
setting up displays, obtaining bona-
fide orders for "K. K." products.
Weekly written reports to sponsors
on activities.
Kitchen Karnival, WBAL's outstanding daily half-hour
festival of fun, offers participating sponsors guaranteed, concentrated
merchandising for their products in the Baltimore area food stores.
Your product is exposed to thousands of customers. For instance:
Your product is mass displayed at luncheon broadcasts and at church
and civic broadcasts in and around Baltimore; it is sampled by
luncheon guests and audiences numbering over 500 each week; it is
given as prizes at every broadcast; it gets special point of sale display
and active in-store promotion from full-time merchandising men.
WBAL
50,000 Watts f NBC in Maryland
Nationally Represented by EDWARD PETRY & Co.
BROADCASTING • Telecasting
If
April 7, 1952 • Page 43 |
CO-OP PROMOTION Continuing Need Stressed
SUCCESSFUL selling of radio co-
operatively by stations in the same
city and the continuing need for
audience promotion on the air and
in sales presentations was outlined
to NAETB conventioneers Tuesday
afternoon.
Keynoted by Lee Little, general
manager of KTUC Tucson, the
audience promotion session con-
cerning "The Tale of Three Cities"
attracted an estimated audience of
60 broadcasters. Mr. Little, com-
menting on the small audience in
contrast with the "3,000 attend-
ance," termed the session "one of
the two top-level discussions" at
the convention.
After reprimanding broadcasters
for not forwarding their successful
promotion ideas to NARTB so the
entire industry would benefit, Mr.
Little pointed out that many sta-
tions neglect to promote good shows
which they put on the air. He
cited the instance when a network
aired a sustainer to its affiliates for
13 weeks, learning afterwards that
no stations had ever picked up the
show because "they had not been
advised the thing was available."
"Good, solid" promotion gets an
audience for bad programs, and
can also improve them. "When we
tell people to listen to a radio pro-
gram, they do. We in the radio
business have found out that people
do what we tell them to do," he
said, referring to sale of products,
collection of funds and tabulations
on mail.
At KTUC, Mr. Little uses audi-
ence promotion schemes with every
sales presentation, outlining what
the station will do for the show
and the client and what the client,
in turn, should do to bolster the
radio effort. He recommended
advising the sponsor's employes
through meetings or letters that
radio is being used, inclusion of a
box in newspaper space and dis-
play of store and window cards.
Detailing combined radio cam-
paigns among stations in the same
city were John Esau, vice president
and general manager of KTUL
Tulsa; Jack Knabb of the advertis-
ing agency of the same name in
Rochester, N. Y., and Worth Kra-
mer, general manager of WJR De-
troit. Richard M. Allerton repre-
sented NARTB, of which he is re-
search director.
Stress Own Assets
Broadcasters need to remind
themselves of radio's assets, Mr.
Esau said, naming flexibility and
adaptability as primary. His sta-
tion, among six radio stations and
one TV outlet, helped organize the
Tulsa Associated Broadcasters and
hire a paid secretary.
The group initiated a radio
week, blew up the mayor's procla-
«^ ton BUY!
"The Yanks are coming" over WINS right now — every day,
at home and away.
That puts this station in the spotlight as the best spot buy — or
any buy!
Let WINS go to bat for you, through spots or programs.
Whatever you have to sell, you can sell more at lower cost!
We'll be glad to give you the facts, and the figures.
Buy WINS
it Sells!
Call your WINS representative
. . . see him when he calls!
CROSLEY BROADCASTING
CORPORATION
mation for backgrounds and dis-
plays in retail store windows
throughout the business district and
organized all-station basketball and
softball leagues with the call let-
ters getting frequent mentions on
newspaper sports pages.
The stations offered $1,000 cash
to anyone who could find more than
a 5% margin of error in a Tulsa
radio and television survey. They
also helped to revive the state
radio association. Despite the
group's "solid front," however,
each station sells and promotes in-
dividually to retain its identity, Mr.
Esau said.
KTUL has reinstated the last-
minute copy change, "although it's
a lot of trouble," uses a lot of
names in chats with listeners and
block programs the schedule with
numerous giveaways, which include
"giving away" an announcer to a
housewife every other Thursday
and a local variety of "Lonesome
Gal" to women's clubs and civic
groups.
Some 60 new residents in the
city weekly receive personal letters
from Mr. Esau, followed by another
from the program director and a
program schedule, and all staff
members take active part in most
of the local civic, fraternal and
cultural groups.
"We've thrown out the word sus-
taining," Mr. Esau said. "The sta-
tion that is never missed never dies
— the station that dies is never
missed."
Mr. Knabb, public relations coun-
sel for the Radio Broadcast Man-
agement Council of Rochester, re-
ferred to the broadcast "nightmare
in 1950 when ghosts of the compe-
tition haunted dreams of almost
every radio man."
Purpose of Council
The group, organized to "make
headway with use of headwork,"
has worked to maintain and im-
prove the audience size and to sell
better and more radio time. Be-
cause public relations "was the
first job," speakers were sent to
talk about radio positively rather
than apologetically before local
groups.
A screening committee was
formed to handle all requests for
free time, followed by approval of
the Rochester Advertising Commit-
tee and various civic groups of the
concept that stations were entitled
to be paid the same amount as
spent for newspaper space by or-
ganizations such as the Community
Chest.
Mr. Knabb failed initially in con-
vincing council members they could
successfully sell as one group to an
advertiser, although he later proved
his theory by making two sales of
four stations to a single sponsor.
"It takes courage to make a profit
and to try new ideas," he said,
"and profit is the only thing that
keeps us in business."
Mr. Kramer, also co-organizer
SINGER Peggy Taylor pins carnations
on NARTB delegates, inviting them to
visit facilities of WGN-AM-TV in
Chicago. With her are Charles Sher-
burne (I), KCBQ San Diego, and Van
C. Newkirk, KHJ Hollywood.
with six other station men of the
United Detroit Radio Council, asks
broadcasters for "alert program-
ming, vigorous audience promotion
and strong sales efforts to get the
other media dollars as well as com-
petitive radio dollars." Station
management can retain its place
in the advertising picture and gain
and keep the respect of its audience
and advertisers by reflecting the
strength and integrity of broad-
casting concepts in their individual
operations, he said.
Detroit Activities
To "re-awaken listeners and ad-
vertisers," the Detroit group con-
ducted weekly meetings and spent
$5,0C0 in a three-month car card
and newspaper campaign backed
intensively by radio, using 400 car
cards and 113 cartoon ads rotating
among three papers. The seven sta-
tions aired 24 radio promotion
spots daily, mentions in local shows,
in direct mail pieces, on envelopes
and in advertisements.
The Detroit group originated the
slogan which is used by industry
elements throughout the country,
"Wherever you go there's radio."
The slogan is the title of a song
written by a WJR staffer which has
been recorded and distributed at
cost to other stations.
Mr. Little, in recapping com-
ments of the panelists, outlined a
few of his promotions. Among
them were free brake-testing and
lining replacement for all residents
of Tucson, use of acetate tape with
"As advertised on KTUC" in spon- J
soring stores, gummed wrapping |
tape for outgoing packages in re-
tail concerns, letters to sponsors'
employes and purchase of the spon-
sors' merchandise.
He advised station men in small-
er towns to keep promotion plans
simple, recommending also that
network promotion men in New
York send out "down-to-earth" au-
dience material adaptable to "peo-
ple west of the Hudson."
"They should get out and see
what goes on there," he said.
"There is no reason for anyone
to be a bad broadcaster. No mat-
ter what you do, you should do it
well."
Page 44 • April 7, 1952
BROADCASTING • Telecastin
38 STATBS
Salesmaker to thejCwUml Soutlk
SI
BROADCASTING • Telecasting
April 7, 1952 • Page 45
Everything's
humming here!
And there's plenty in it for
you. Because the new
BEEHIVE RADIO NETWORK
is husy providing advertisers
with exhaustive coverage of a
billion-dollar empire (annual
retail sales: $1,024,809,000)
honeycombed with farms and
factories. The BEEHIVE — a
combination of 50,000-watt
KSL plus four other busy CBS
Radio affiliates in Utah and
Idaho — has a potential audience
of 45,740 more radio families
than any competing regional
network. Now, thanks to the
five stations of the new
BEEHIVE RADIO NETWORK,
you can get blanket coverage
of the entire Intermountain
America market plus intensive
local merchandising of your
product in key population
centers. To gather in the riches
that are waiting for you
throughout this 576,000
square-mile territory, just
buzz KSL or CBS Radio Spot
Sales and ask for complete
information about . . .
THE BEEHIVE'
RADIO NETWORK
Frank B. McLatchy, Manager
KSL, Salt Lake City
KSUB, Cedar City
KEEP, Twin Falls
KEYY, Pocatello
KID, Idaho Falls
♦Symbol of the early territory
of Deseret (Utah, Southern Idaho,
parts of Nevada and Wyoming,)
FEDERAL Telephone and Radio Corp., Clifton, N. J., was represented by
(I to r): Robert Deutsch and Joe Kircher, sales engineers, and C. J. Harrison,
vacuum tube sales manager.
STUDIO CAMERA manufactured by RCA is demonstrated by this group of
RCA men. They are (I to r) A. Reisz, A. R. Hopkins, Al Josephsen and
C. M. Lewis.
HEAVY EXHIBITS
HEAVY EXHIBITS — those of
station transmission and studio
equipment makers — were lighter
this year at the NARTB conven-
tion, with RCA again leading the
field in amount of floor space and
number of items displayed.
The company sent more than 60
representatives from its custom
recording, engineering products
and tube divisions. At the open-
ing of its extensive display was a
revolving platform with a new
combination studio-field camera
operated by a plaster male model
before a life-size ballet dancer.
Equipment available for inspec-
tion included AM, FM and tele-
vision transmitters, audio equip-
ment, monitoring units and test
apparatus for all kinds of sta-
tions. Items for TV stations in-
cluded mobile equipment, cameras,
control room units and distribu-
tion amplifiers.
RCA also showed AM, FM and
TV antenna systems, transmission
line equipment, tower lighting
units and accessories.
The camera, described as TK11A
for studio use and TK31A for the
field, features a view-finder with
a seven-inch kinescope, superior
yoke design, a video amplifier with
adjustable blanking and rugged
construction.
Andrew Corp. featured as the
central attraction of its display the
new skew antenna based on an en-
gineering principle which provides
for mounting on the sides of build-
ings, eliminating necessity of a
tower on top. Company manufac-
tures transmission lines for VHF
and UHF, antennas and mounting,
dehydrating and tower lighting
equipment.
Representatives of Collins Radio
Co. from five cities showed conven-
tion visitors the complete line of
AM and FM broadcasting installa-
tions, transmitters ranging in
power from 250 w to 50 kw, FM
antennas, 10 w FM educational
broadcast systems, studio and ac-
cessory equipment, remote pickup
amplifiers, speech input consoles,
transmitter control consoles, trans-
mitter monitoring, test and acces-
sory equipment and custom-built
studio installations.
Fully-equipped television station,
with transmitter, cameras, studio,
control room, film projection room,
transmitter room and client's booth
was installed by the Allen B. Du-
Mont Labs. Other exhibit fea-
tures— a 5 kw "Oak" air-cooled
transmitter and console, a direc-
tor's desk for audio and video
switching and line amplifier de-
Fewer Big Products Shown at Chicago
signed to make programming more
flexible and to handle special effects
with finger-tip controls.
Gates Radio Co. men showed
speech input equipment, including
two complete console systems and
a pre-set program dispatching and
switching facilities. Other features
were two AM transmitters and a
250 w FM relay transmitter used
for STL service.
Thirty representatives of Gen-
eral Electric Co. manned its lower-
level display of UHF TV trans-
mitter equipment and controls, a
UHF antenna, studio camera chan-
nel, film camera channel, Synchro-
Lite projector, station switching
equipment, synchronizing equip-
ment, portable console and audio
consolette.
General Precision Lab. presented
new TV camera chains and studio
field equipment as well as profes-
sional 16mm telecasting and pre-
viewing projectors. The camera
has separate light indicators for
each of four lenses, plus a fifth
light indicating on and off.
Federal Telecommunication Labs.
GRAYBAR's delegation included (I to r) Bob Uhn'g, J. W. LaMarque and
Larry O'Connell.
OPERATION UHF was inspected at the Allen B. DuMont Labs, display by staff
members (I to r) H. E. Taylor Jr., manager of the television transmitter divi-
sion in Clifton, N. J.; Herb Bloomberg and Lew Radford Jr., district managers.
Page 48
April 7, 1952
TV CAMERA chains and studio-field equipment were displayed by General
Precision Lab. and its delegates (I to r): John M. Sims, Lee Matheson and
Louis L. Pourciau.
BROADCASTING • Telecasting
KLZ-30 YEARS OF SERVICE
INTRODUCED at the convention for the first time was General Electric's
12 kw UHF Klystron tube. Heading the GE delegation were William J. Mot-
lock (I), general manager of the commercial equipment division, and Frank P.
Barnes, sales manager for the broadcast equipment section. The new tube,
which has been operated at more than 15 kw power at 750 mc during devel-
opment tests, will soon be installed at GE's plant in Syracuse for propagation
tests. If FCC authorizes maximum effective radiated powers above the pres-
ently proposed 200 kw, the basic design of the Klystron will make 50 kw
tubes "entirely practical," company claims.
displayed, in cooperation with
Graybar Electric Co., the com-
pany's new distributor. Showing
items from camera to antenna, the
exhibit stressed installations based
on successful stations which Fed-
eral has equipped in North and
South America. The company
manufactures transmitting, recti-
fier and picture tubes, as well as
magnetrons.
Graybar also distributes for Con-
tinental Electronics Mfg. Co.,
Blaw-Knox Co., Ampex Electric
Corp. and Altec Lansing Corp., all
NARTB associate members. Prod-
ucts include transmission and
studio equipment, speech input
units, tubes, tape recorders, test
and measurement equipment and
metal cabinets. Continental ex-
hibited three broadcast transmit-
ters for AM.
Switching equipment wiring de-
vices and switchboards for TV
studios, as well as related engi-
neering services, were featured in
the display space of Kliegl Bros.
Universal Electric Stage Lighting
Co. Another manufacturer of
switchboards, lighting and equip-
ment, remote controls and mike
booms was Century Lighting Inc.
Broadcast Music Inc., cooperat-
ing with the NARTB, set up Free-
dom Hall with a large collection
of historical documents and the
original manuscript of the "Star
Also see Light Exhibit story,
page 52
Spangled Banner." BMI, now in
its 12th year, also featured a minia-
ture theatre with hit songs. It also
displayed promotion material on
the program encouraging board-
cast of concert music and the young
composers radio awards. The award
program is conducted cooperatively
with state broadcasters' associa-
tions.
Other exhibition hall booths
were occupied by the Broadcast
Advertising Bureau, Armed Forces
Information Center, National Pro-
duction Authority and NARTB
Station Relations.
FCC LEGISLATION
Reaches Floor of Senate
SENATE Expenditures Committee
last week approved and sent to
the Senate floor a bill providing
that an FCC Commissioner can be
removed from office only for cause,
that is, for inefficiency, neglect of
duty or malfeasance [B»T, Feb.
25]. The bill (S 1139) also would
permit Commissioners to stay in
office after their terms expire until
a successor is named and confirmed
by the Senate, and place a 60-day
limit on extra service.
Phillip X. Daniels
President
Colo. Chamber of Commerce
"KLZ... a splendid servant of the
people ... a great asset to our state!"
Phillip X. Daniels, president,
Colorado Chamber of Commerce, recently
stated: "KLZ is a splendid servant of the
people and a great asset to our state."
Mr. Daniels was analyzing
KLZ's 30 year record of public service to
the Rocky Mountain area and the distin-
guished list of national honors that KLZ has
brought to its area. Leading Colorado citi-
zens— U.S. Senators, Congressmen, Gov-
ernors, Mayors — have joined publishers,
businessmen and clergymen in praising
KLZ's unparalleled public service record.
EQUIPMENT manufactured by Gray Research and Development Co. is recdied
for convention visitors by Chester A. Snow (I) and Chester B. Hayes.
BROADCASTING • Telecasting
KLZ
5000 WATTS-560 KC
CBS RADIO
REPRESENTED NATIONALLY BY THE KATZ AGE
April 7, 1952 • Page 49
'DUPLEX' DATA
Hooper Extends to Set Use
C. E. HOOPER Inc. is now using
"Duplex Coincidental" data for
"sets-in-use" figures as well as for
"ratings" and "share-of-audience"
data. Advantage of the "duplex"
data, which are obtained by asking
"What were you listening to 15
minutes ago?" as well as "What
• were you listening to when the
phone rang?", is that the sample
size is doubled with no increase
I in cost, the research firm explained.
Extension of the "duplex" data,
according to a Hooper spokesman,
followed extensive research author-
ized by Dr. Matthew N. Chappell
during his analysis of methods of
I measuring broadcast audiences.
| "This research showed that there
jj was no sacrifice of accuracy when
1 compared with the industry stand-
[ ard method, namely coincidental,"
;j it was stated. The full research on
ii "Validation of the Accuracy of the
j Duplex Coincidental" will be pub-
; lished in booklet form as the other
parts of Dr. Chappell's study have
j been.
A sample test study conducted
[I in New York in January showed
| little difference between station
audience rating figures and sets-
' in-use data obtained by the "Du-
' plex Coincidental" method and
j those obtained through the pure
| "coincidental" system. Morning
! radio sets-in-use were reported as
12.53 by the coincidental method,
|, 12.79 by the duplex method. After-
| noon radio sets-in-use were 9.97
(C.) and 9.82 (D.). Evening figures
were 8.99 (C.) and 8.98 (D.).
ZENITH INCOME OFF
'51 Gross arid Net Lower
ZENITH Radio Corp. had net
; sales of $110,022,780 for 1951 with
| a net income of $5,370,740 ($10.90
| per share) after provision for fed-
| eral income taxes of $6,400,000,
I company has reported in its annual
; statement.
| This compares with sales of
j $134,012,595 and a net of $8,479,-
; 390 ($17.22 per share) in 1950.
Total current assets as of the
end of 1951 was $34,588,640, of
s which $12,942,172 was in cash, the
' report showed. Total current
' liabilities was $13,868,381.
Bowling Green Meet
; COMMUNICATIONS Institute at
; Bowling Green State U., Bowling
Green, Ohio, June 20-21 will fea-
I ture as main speaker and consult-
; ant Dr. Dallas W. Smythe, research
; professor at the U. of Illinois Insti-
I tute of Communications Research
> and former chief of the economics
division of the FCC. Dr. Smythe's
convocation address will be, "Mass
Communications: What Are They
'Doing for Us and to Us?" The
' two-day program is offered as an
• area public service to educators and
''professionals in communications.
R recommends
THE NEW ALTEC 250A
SPEECH INPUT CONSOLE
Here is the latest addition to Altec's
new and enlarged line of speech
input equipment — the 250A Con-
sole. A completely self-contained
unit for AM, FM, or TV, the Altec
250A offers:
Two main program channels which
can be operated simultaneously on
separate programs.
A nine-channel parallel mixer — any
combination of nine inputs can be
used at the same time on
either channel.
All necessary monitoring, cue,
audition, and signaling circuits.
Controls, keys, and pots conveniently
arranged for maximum accessibility.
PLUG-IN UNITS...
All pre-amplifiers, line amplifiers, and power sup-
plies are of the plug-in type . . . are compact . . .
easy to change and service. (The pre-amplifier unit,
for instance, is only 1%"x414"x9" in over-all size.)
The plug- in units are also available for rack-
mounted and custom speech input installations.
Ask your near-by Graybar Broadcast Equip-
ment Representative for complete information on
Altec speech input equipment for any requirement.
He'll be glad to furnish you with data covering
specifications and performance of the new Altec
250A and 23QB consoles, as well as the popular
220A portable model. Graybar Electric Company,
Inc., Executive Offices: Graybar Building, Neiv
York 17, N. Y. 242-14
EVERYTHING ELECTRICAL TO KEEP YOU ON THE AIR
OVER ONE HUNDRED PRINCIPAL
E S
Page 50 • April 7, 1952
BROADCASTING • Telecasting
Advertisement
EVERYTHING ELECTRICAL
To Keep You On The Air
Graybar has everything you need
in broadcast equipment . . . PLUS
everything for wiring, ventilating,
signaling, and lighting your entire
station and grounds. Whatever your
requirements, call your nearest
Graybar Broadcast Equipment Rep-
resentative.
Graybar's nation-wide network of
more than 100 offices and ware-
houses assures you of convenient
service wherever you are. Graybar
Broadcast Equipment Representa-
tives are located in the following
19 cities:
ATLANTA
E. W. Stone, Cypress 1751
BOSTON
J. P. Lynch, Kenmore 6-4567
CHICAGO
E. H. Taylor, Canal 6-4100
CINCINNATI
W. H. Hansher, Main 0600
CLEVELAND
A. C. Schwager, Cherry 1-1360
DALLAS
C. C. Ross, Randolph 6454
DETROIT
P. L. Gundy, Temple 1-5500
HOUSTON
R. T. Asbury, Atwood 4571
JACKSONVILLE
W. C. Winfree, Jacksonville 6-7611
KANSAS CITY, MO.
R. B. Unrig, Baltimore 1644
LOS ANGELES
R. B. Thompson, Angelus 3-7283
MINNEAPOLIS
C. W. Greer, Geneva 1621
NEW YORK
J. J. Connolly, Exeter 2-2000
PHILADELPHIA
G. I. Jones, Walnut 2-5405
PITTSBURGH
R. F. Grossett, Allegheny 1-4100
RICHMOND
E. C. Toms, Richmond 7-3491
SAN FRANCISCO
K. G. Morrison, Market 1-5131
SEATTLE
D. I. Craig, Mutual 0123
ST. LOUIS
J. P. Lenkerd, Newstead 4700
Broadcasting's Best — Amplifiers • Anten-
nas • Attenuators • Cabinets • Consoles •
Loudspeakers and Accessories • Micro-
phones, Stands, and Accessories • Moni-
tors • Recorders and Accessories • Speech
Input Equipment • Test Equipment •
Towers (Vertical Radiators) • Tower
Lighting Equipment • Transmission Line
and Accessories • Transmitters, AM and
TV • Tubes • Turntables, Reproducers,
and Accessories • Wiring Supplies and
Devices
. . . manufactured by — Altec Lansing •
Ampex • Blaw-Knox • Bryant • Cannon •
Communication Products • Continental
Electronics • Crouse-Hinds • Daven •
Fairchild • Federal • General Cable •
General Electric • General Radio • Hubbell
• Hugh Lyons • Karp Metal • Machlett
• Meletron • National Electric Products •
Presto • Standard Electronics • Triangle
• Webster Electric • Western Electric •
Weston • Whitney Blake
VOA 'COURIER'
CONGRESS has been advised by the
equipped vessel, the U.S.S. Courier,
in violation of international treaties
The question has been raised that
station might violate provisions of
the Atlantic City Telecommunica-
tions Treaty, which specifies in-
ternational wavelengths and sets
certain conditions for broadcasting
[Closed Circuit, March 24].
The department's awareness of
the problem involved and its desire
to minimize confusion stemming
from newspaper accounts were
evidenced by its international
broadcasting officials before a
House Appropriations subcommit-
tee studying the fiscal 1953 budget.
A sum of $6,620,312 has been
approved by the full House Appro-
priations Committee for two addi-
tional ship-borne stations — subject
to House vote last week.
Foy D. Kohler, director of State
Dept.'s International Broadcasting
Services, noted printed accounts
suggesting that the ship (described
as the Vagabond project) will be
"steaming up and down the high
seas, broadcasting," and explained:
"Under the international regula-
tions we cannot operate from
ships on high seas; we must iden-
tify the locations, and have a legal
frequency for the use of the trans-
mitter, and for that reason it is
not practicable to contemplate
$7 MILLION ASKED
To Support Foreign Media
SUM of $1 million for "mass com-
munications" is being sought from
Congress by the Dept. of State to
support foreign radio, press and
motion picture operations by mak-
ing grants to selected personnel in
certain countries.
The project is designed "to
localize more and more" these
activities and was worked out by
the department's International
Broadcasting Services, Motion Pic-
ture Div., Press Div. and the Div.
of Exchange of Persons.
A House Appropriations subcom-
mittee, holding healings on the
fiscal 1953 budget, was told that
the State Dept. proposes "to bring
. . . certain selected people in the
radio industry" under this project.
This would include, among other
personnel, owners, directors and
workers at local broadcasting sta-
tions in the Near East, Southeast
Asia and in other areas.
Such a plan, the department
testified, would improve the effec-
tiveness of the entire U. S. inter-
national information and education
program, and help combat Soviet
propaganda.
Specifically, the plan calls for
the U. S. to bring 90 broadcast
personnel from 30 "priority" coun-
tries (evenly divided among com-
mentators, script-writers and pro-
gram directors) to this country for
indoctrination. They also could be
used on Voice of America programs
piped overseas.
Won't Broadcast at Sea,
Congress Is Advised
State Dept. that its new transmitter-
will not broadcast on the high seas
the floating Voice of America relay
operating a Vagabond on the high
seas." Mr. Kohler added that "of
course all rules are off in case of
war."
In response to questioning, Mr.
Kohler acknowledged there is noth-
ing to prevent the ship from shift-
ing its base of operation. Query
was posed by Rep. Daniel J. Flood
(D-Pa.), a subcommittee member,
with the reservation that interna-
tional agreements would permit
such a procedure. Mr. Kohler said
such a plan would mean "elasticity
and security."
Mr. Kohler said that while the
vessel would not bring broadcasting
closer to the target than a land-
based station, the department can
build two floating stations for the
price of a land-based operation.
The Atlantic City treaty pro-
hibits mobile broadcasting by land,
air and sea. Under the proposed
plan, the Courier would anchor at
ports under agreements with cer-
tain countries.
Despite conformance with the
treaty, some authorities have ex-
pressed consternation over the pos-
sible practical effect of such an
operation. The question is raised
whether the Soviet would launch a
similar project and open up a com-
munication barrage, or simply
choose to regard the floating VOA
as an "unfriendly act."
In the former eventuality, au-
thorities point out, the Soviet could
disrupt all modes of communica-
tion, including domestic radio-TV
broadcasting.
The USSR signed the 1947 At-
lantic City convention but has not
yet ratified radio regulations stem-
ming from separate administrative
conferences.
The State Dept. offered its views
during hearings held before the
subcommittee early last month and
released March 25.
(Total U. S. Area, Including Small-town,
Farm and Urban Homes and including
Telephone and Non-Telephone Homes)
WMCA Strike Looms
CONTINUITY, publicity, program-
ming and clerical depai'tments at
WMCA New York were granted
permission by their union, News-
paper Guild of New York, to call
a strike against the station man-
agement in efforts to seek wage
increases. A guild spokesman re-
ported Wednesday that union mem-
bers at WMCA had received only
a $3 general increase since Janu-
ary 1950, in spite of rising living
costs. Contract negotiations have
been in process for some time, it
was added, but refusal by the sta-
tion to grant pay increases, after
WMCA had granted AFRA mem-
bers an increase last December,
has prompted the move toward
strike. Negotiations have been
conducted by the guild with Nathan
Straus, president and owner of
WMCA.
REGULAR WEEK, FE&RUARY
Current
Rank Program
Evening, Once-a-Week
(Average for all Programs)
1 Jack Benny (CBS)
2 Amos V Andy (CBS)
3 Lux Radio Theatre (CBS)
4 People Are Funny (CBS)
5 Charlie McCarthy Show (CBS)
6 Our Miss Brooks (CBS)
7 Dr. Christian (CBS)
8 Theatre Guild on the Air (NBC)
~ Suspense (CBS)
Arthur Godfrey's Scouts (CBS)
I, 1952
Current
Rating
Homes
%
(6.9)
15.9
(4.3)'
7.3 i
(4.8) i
9.1
8.7
7.6
10
Evening, Multi-Weekly
(Average for all Programs)
1 Beulah (CBS)
2 Lone Ranger (ABC)
3 One Man's Family (NBC)
Weekdays
(Average for all Programs)
1 Romance of Helen Trent (CBS)
2 Our Gal, Sunday (CBS)
3 Ma Perkins (CBS)
4 Big Sister (CBS)
5 Wendy Warren and the News (CBS)
6 Aunt Jenny (CBS)
7 Guiding Light (CBS)
8 Perry Mason (CBS)
9 This Is Nora Drake (CBS)
10 Arthur Godfrey (Liggett* Myers) (CBS) 7 3
Day, Sunday
(Average for all Programs) (3.2)'
1 True Detective Mysteries (MBS) 8.3
2 Shadow, The (MBS) 7.2? ;
3 Martin Kane, Private Eye (NBC) 5.5J
Day, Saturday
(Average for all Programs) (3.8)'.'
1 Theatre of Today (CBS) 7.o'l
2 Grand Central Station (CBS) 6.79
3 City Hospital (CBS) 6.0'
Copyright 1952 by A. C. Nielsen Co.
MERCHANDISING CLINIC I
Set by N.Y. AM A, SE&
TWO-DAY Merchandising ClinicJ
planned by New York chapter of;'1
American Marketing Assn. withf;
the Sales Executives Club of New1'
York, has been announced fori
April 29-30 in Manhattan's Hotel'
Roosevelt. Ted Cott, NBC vice,;
president, will speak at the open-V
ing day luncheon.
Media and other merchandising'
services will be discussed by panels';
in both afternoon and morning ses-|
sions, with chairmen to include W.l
Parlin Lillard, General Foods:'1
Corp.; J. Sidney Johnson, National/i';
Biscuit Co.; Ronald Welch, Mc-|
Cann-Erickson; H. Ford PerineJ
Time -Life Inc.; and John E.l
Shepherd, Fletcher D. Richards Inc., '
ROADCASTING • Telecasting
Anti-Inflation Drive
RADIO, car cards and three-sheet
posters are being used in an anti-
inflation campaign inaugurated
Monday as a public service cam-.'j
paign by the Advertising Council.;.
Advertising materials identify ink
flation as a "wage-price leapfrog'?-
and warn, "If we allow it to get;
out of hand, inflation can lickj j
America, wreck our economy and.
crush us as individuals." Adver-J
tising materials were prepared on1
a volunteer basis by Dancer-Fitz-
gerald-Sample under direction of,
Samuel C. Gale, vice president of
General Mills and volunteer cam-',
paign coordinator.
April 7, 1952 • Page 51
"GET MORE for Your Dough on Radio" was the convention theme for Stand-
ard Radio Transcription Services and its representatives (I to r): Gus Hagenah
of the Chicago office; Lee Hart, Los Angeles; Alex Sherwood, New York, and
Lewis TeeGarden, Los Angeles.
PITCHMEN for World Broadcasting System donned straw hats and called
in conventioneers with canes plugging the new Judy Canova Country Fair
show. Salesmen included (back, I to r) Hugh Grauel, Marq Marquardt, Bob
Friedheim, Jim Weathers; front, Dick Lawrence, Pierre Weis and Cy Kaplan.
LIGHT EXHIBITS
Viewers Get Gimmicks Galore
MAURICE B. MITCHELL, vice presi-
dent and general manager of Asso-
ciated Program Service, checks out-
size badges of John Andrus, vice
president and treasurer, and Andrew
M. Wiswell, vice president and record-
ing director.
THE LADIES— and broadcasters
blessed them — shared convention
attention this year with a prize-
winning steer named Nobull, Cap-
tain Video's proxy who passed out
"secret rings," and cane-swinging
pitchman, in addition to some 40
"light" exhibits on the fifth floor
of the Conrad Hilton Hotel in Chi-
cago.
Conventioneers, playing between
the heavy exhibit section in the
basement Exposition Hall and the
populous Famous Fifth, toted car-
ry-alls with paper openers from
HEAVY promotion was given to / Was a Communist tor the FBI in the
Frederic W. Ziv Co. suite at the convention. Promotion kits, checked here
by W. Bennett Philley (I) and Al Unger, were distributed for each of the
featured programs.
Ziv, Dick Tracy pencils from Sna-
der, bottles of wine from Capitol
and memo-books from SESAC.
World dispensed walking canes
bearing a plug for Judy Canova's
County Fair, CBS-TV Film Sales
gave out miniature television sets
of plastic with pictures of its stars
and Standard Radio Transcription
Services distributed a specially-cut
record. WGN-AM-TV Chicago and
the Caterpillar Co. provided carna-
tions and daisies for visitors.
RCA Record Program Services
spotted two models through the
halls soliciting members for the 512
Key Club. Numbers on two lucky
membership cards determined win-
ners Monday and Tuesday evenings
of a home freezer filled with some
200 pounds of beef. Plugging
"Thesaurus — Your Steak in Pro-
gramming," the company showed a
blue-ribbon steer, Nobull, in a hay-
filled pen in the exhibition hall.
Models displayed packages labeled
"Ready for Freddy," with refer-
ence to the new Freddy Martin
Show.
Among the transcribed packagers
was the Frederic W. Ziv Co., which
decorated its suite with colorful
wallboards calling attention to
Bright Star, Cisco Kid and / Was
a Communist for the FBI. Com-
pany showed promotion kits, in-
cluding premiums and merchandis-
ing ideas, program features.
Lang-Worth Feature Programs
queried visitors with a cardboard
question, "Are You Confused?",
answering that they need not be in
a series of disc-posters on the walls.
Benefits of the transcribed service
— "I'm tough, cue easily, reproduce
faithfully and wear well."
Associated Program Service
stressed sale of its library "for as
little as $19.50" monthly on one-
year minimum contracts. It de-
tailed its catalog of 10 different
Also see Harry Erlebert story,
page 48
library services suited to various
economic, sales and programming
requirements of station men.
Standard Radio Transcription
Services, which recently signed
Doris Day and the Billy May band,
introduced a comprehensive sales,
advertising and copy service. Sales
brochures, written directly to the
advertiser for use by stations, in-
cluded five different plans on the
new attention-getter series. Central
theme of its exhibit was the slogan,
"Get More for Your Dough on
Radio."
SESAC, marking its 21st year
with more than 4,000 selections in
'.SNADER TELESCRIPTIONS showed conventioneers 800 of its short TV SESAC, which is observing its 21st year and has more than 4,000 selections
'■ musicals. Hosts included (I to r) Al LeVine, Monroe Mendelsohn, Reub in its library, was represented by (rear, I to r) Louis Tappe, Harold Fitzgerald
Kaufman, E. Jonny Graff and George Fisher. and Robert Stone; front, Mrs. Kenneth Parker, Alice Heinecke and John Casey.
Page 52 • April 7, 1952 BROADCASTING • Telecasting
WELCOMING guests in the Capitol Transcriptions suite were (I to r) Jim
Strain, Bill Finkeldey, Cliff Ogden, Jack Barton and Alvin King.
MISS AMPEX on poster eavesdrops on the convention discussion of this trio
(I to r): M. M. Newman, E. G. Swanson and Harrison Johnston.
its library, called special attention
to Stan Freeman's jazz quartet in
its convention suite. Representa-
tives gave red plastic-covered note-
books to visitors.
World Broadcasting System
salesmen wore a pitchman's red-
ribboned straw hat and carried
canes, which were given to conven-
tioneers. Its shows include Chapel
by the Side of the Road with Ray-
mond Massey, Steamboat Jamboree
with Lanny Ross, Forward Amer-
ica with Walter Houston and Free-
dom Is Our Business with Robert
Montgomery.
Harry S. Goodman Radio and
Television Productions featured a
display and brochures on the cus-
tom-built spots, radio programs
ranging in length from 5 to 30
minutes, radio and TV weather
forecast jingles and 16mm televi-
sion film.
Gives California Wine
Bottles of varieties of California
wine went to guests of Capitol Rec-
ords Distributing Co. which listed
features of its custom libraries for
AM and FM radio and television.
CBS Television Film Sales pro-
moted the following programs:
Gene Autry Show, Strange Adven-
ture, Cases of Eddie Drake, Files
of Jeffry Jones, Range Rider, Holi-
day in Paris, Vienna Philharmonic
Orchestra, Hollywood on the Line
and World's Immortal Operas.
Snader Telescriptions Sales, in
a viewing room adjacent to its
suite, showed conventioneers a se-
ries of 800 short musicals filmed
for TV exclusively. A Dick Tracy
pencil giveaway plugged a show
of the same name. Others are
This Is the Story, Alexander Korda
feature films and Washington
Spotlight.
Screen Gems Inc. sent represent-
atives of its television department
to the NARTB convention for the
first time. The company packages
show for stations as well as films
and commercials for sponsors.
Musicolor Inc. exhibited tele-
color, "the liarht that dances," light
mobiles which are synchronized
with music for film or live televi-
sion. The device is used also for
advertising promotion.
Representatives of the broadcast
division of Allied Radio Corp. told
station men about the company's
complete line of tubes, tape record-
ers, microphones, test units, moni-
tor speakers, amplifiers, pickups,
cartridges, turntables, pads and
patch cords.
Altec Lansing Corp.'s exhibit
displayed printed promotion on its
speech input equipment, micro-
phones, loud speakers, amplifiers,
transformers and intermodulation
test equipment.
Ampex Electric Corp. featured
its high-quality magnet'c tape re-
corders and motion picture syn-
chronizing equipment, while An-
drew Corp. called attention to its
transmission line for VHF and
UHF, its multi-TV antenna, the
multi-V for FM broadcasting and
equipment for tower lighting,
mounting and dehydrating.
Audio and Video Products Corp.,
for the first time, showed a console
cabinet model of the Ampex port-
able series 400-A magnetic tape
recorders. Company has standard
as well as custom models.
Several items in the catalog of
Eitel-McCullough were displayed,
(Continued on page 5U)
LANG-WORTH representatives, who attended the NARTB convention, are
(I to r) C. E. Langlois Jr., C. E. Langlois Sr., John Langlois and Hugh Allen.
RCA THESAURUS representatives, who enrolled members in the 512 Key
Club and awarded a steer to the membership card holder with the prize
number, included (back, I to r) Greg Reeser, Bill Reilly, Hank Gillespie, Bob
Fender and Al Sambrook; front. Bill Gartland, George Field, Jim Davis,
Ben Rosner.
1AGNECORD men at the convention were (I to r) Dick McQueen,
Whyte, C. G. (Spec) Barker and Dick Hornbogen.
FILM REEL on "The Locomotive," one of first in the series of CBS-TV B;g
Town programs which switched to film April 3, is checked in the convention
suite of United Television Programs. Representatives of the TV film sales
organization include (I to r): Aaron Beckwith, sales manager; Jerry King,
president; Milton Blink, executive vice president, and John Rohrs, Chicago
sales manager.
BROADCASTING • Telecasting
April 7, 1952 • Page 55
REPRESENTING Presto Recording Corp. were (I to r) Al Jorysz, Tom Aye,
Tom Aldrich, Austin Sholes.
COLLINS RADIO Co. representatives at the convention were (I to r) Jim
Flynn, Arthur Collins and R. H. Hollister, sales manager.
PICTURED at Kliegl Lighting Co. exhibit are (I to r) Arch Monson, West
Coast distributor for Kliegl; George Gill, TV sales, Kliegl; Charles Batson,
formerly NARTB and now with Broadcasting Co. of the South; Bob Longer,
development engineer, Kliegl.
PICTURED inspecting Continental Electronics Mfg. Co. exhibit are: K. W.
Pyle, KFBI Wichita (second from I), John Schilling WHB Kansas City (second
from r), W. D. Mitchell and W. M. Witty (r) both with Continental, flank duo.
Light Exhibits
(Continued from page 53)
with the company introducing
Eimac's new external cavity Kly-
stron for 5 kw output in the UHF
for TV. Firm also manufactures
power tubes, vacuum capacitors
and air system pockets.
Another exhibitor was Dresser-
Stacey Co., which makes steel
towers.
Federal Telephone and Radio
Corp. outlined details of its line of
transmitting and rectifier tubes,
television picture tubes and mag-
netrons, while Gray Research and
Development Co. representatives
explained the company's research
and development facilities and
services. Gray makes Telop, tran-
scription arms, equalizers, multi-
plexers, camera turrets and sound-
effects consoles.
Magnecord, which manufactures
high fidelity magnetic tape record-
ers, designs all equipment for use
interchangeably in portable, rack
or console operations. Also avail-
able are single microphone input
and multi-channel amplifiers as
well as zero line level amplifiers.
Presto Recording Corp. sales-
men described the firm's sound rec-
ord and transcription equipment,
disc and tape types, amplifiers,
equalizers and blank recording
discs. Magnetic recording equip-
ment was exhibited also by Stancil-
Hoffman Corp., including the mini-
tape, a self-contained battery-oper-
ated recorder.
Wincharger Corp., represented
also, manufactures vertical radia-
tor antenna towers for radio, an-
tenna supporting towers for AM,
FM and TV and tower lighting
equipment.
Other exhibitors included Key-
stone Broadcasting System and
Standard Rate and Data Service,
as well as General Precision Lab.,
Broadcast Advertising Bureau and
Graybar Electric Co., which had
other displays in the "heavy"
equipment section in the lower ex-
hibition hall (see story, page 48).
URGES FULL NEWS
UN Official Lauds Radio
BYRON PRICE, assistant secre-
tary general of the United Nations,
urged broadcasters, along with
press and motion pictures, to do
their utmost in keeping the Ameri-
can public informed about inter-
national affairs. Speaking Thurs-
day to the Radio Executives Club
of New York, Mr. Price said the
fate of the world and the nation
may well hang on decisions of the
American voter and it is of the
greatest importance that he be
fully informed.
Mr. Price, who was head of the
wartime Office of Censorship, laud-
ed the broadcasters for their volun-
tary cooperation in suppressing
news which might have harmed the
war effort, saying their contribu-
tion to the national welfare has
never been sufficiently appreciated
by the general public.
GATES Radio Co. representatives at the exhibit booth are: (I to r) R.
Ware, F. W. Wentura, Al Krueger and Ken Neubrecht.
Page 54 • April 7, 1952
CBS TELEVISION Film Sales staffers included (I to r) Fred J. Mahlstedt, New
York, with Charles Reeves, George Lyons and Walter Preston, all of Chicago.
BROADCASTING • Telecasting
RCA TELEVISION console and its units are examined by this group of NARTB
convention delegates (I to r): Wiley D. Wenger, RCA, Dallas; Bob McRaney,
WCBI Columbus, Miss.; J. F. Palmquist, RCA, Dallas; Paul Goode, KSWO
Lawton, Okla.; Buck Lewis, RCA, Camden; Bill Buford, KSWO; A. R. Hopkins,
RCA; Lynwood Lessig, J. Walter Thompson Co.; W. O. Hadlock, RCA, Camden.
BOARD CHAIRMAN Kevin Mullen
(r) of Ampex outlines innovations in
his convention display with Russell O.
Hudson, vice president in charge of
sales for Audio and Video Products
Corp., which distributes Ampex.
Van Devander Resigns
CHARLES VAN DEVANDER,
publicity director for the Demo-
cratic National Committee, has
resigned his post and will resume
political writing and reporting. His
resignation is effective April 15.
No successor had been named as of
late Thursday. Mr. Van Devander
formerly was Washington bureau
chief for the New York Post before
he joined the committee in Septem-
ber 1950.
GIFT OF WDET (FM)
Union Offers to Wayne U.
GIFT offer of WDET (FM) Detroit
to city-owned Wayne U. was an-
nounced last week by the station
owner, UAW-CIO. The station was
the last labor-union-owned FM out-
let in the country.
A union spokesman stated his
group is "directing our energy and
plan to use our finances for the
processing of a television applica-
tion in Detroit."
Emil Mazey, UAW-CIO secre-
tary-treasurer, made the statement
after Mrs. Millie Jeffries, WDET
(FM) manager, reported that the
union would dispose of the outlet.
Mr. Mazey said the union's relin-
quishment of control "does not in
any way reflect diminishing in-
terest on the part of the UAW in
owning and operating radio and
television stations."
Failure of the UAW-CIO to suc-
ceed in operating the FM station
was blamed on inability to attract
a sufficiently large audience and,
thus, enough advertising to make
the operation paying or sustaining.
The union previously had re-
quested the FCC to allow suspen-
sion of operations April 1, but con-
tinuance another month was de-
cided upon at the last minute, Mrs.
Jeffries said. The station's monthly
expenses have been about $7,000,
with a deficit of about $4,000.
EXPLAINING the newest developments in television lighting at the Century
Lighting Inc. exhibit to E. C. Swaringen (c), WTAX Springfield, III., were
Charles Shevlin (I) and Arthur H. Menkin.
The ONUS is
On US!
The burden of telling you about ourselves falls lightly on our
Canadian shoulders, for we're good and proud of Canada's recent
achievements.
The latest census shows that our population has increased by
about 2 1/2 millions in the last ten years: a rise of 22% to a
total of over 14 millions.
This means that ever-increasing new markets are being formed
at the rate of one city the size of Bridgeport, Conn, each year!
These new markets mean new money and more customers. Retail
Sales have risen 290%, and Gross National Product 160%
since the last census.
This means CASH customers for your products. In fact, for years
Canada has been your best customer abroad!
Getting back to people again, most of us live within 200 miles of
the U. S. border (closer to you than some of your best domestic
markets) ; but the population is spread out along the border and
only 38% lives in cities of over 30,000.
On the face of it, that may sound as though the Canadian market
is hard to reach — media-wise. Not so! Radio will do the job —
does the job every day:
Canada's primary entertainment is Radio and over 94% of all
Canadian homes have one!
Radio is your best salesman in Canada.
"In Canada you sell 'em when you tell 'em."
A message from the 103 member stations of the
Canadian Association of Broadcasters
whose voices are invited into over 3 million homes every day.
Canadian Association of Broadcasters
168 Sparks
Ottawa.
37 Bloor St.. West.
Toronto.
BROADCASTING • Telecasting
April 7, 1952 • Page 55
Jor any TV power up to
Typical 2-kw TV station layout
for VHF (ERP range, 2 to 20 kw)
A low-cost arrangement for
getting np to 20 kw ERP
with an RCA high-gain
antenna. The installation
includes: an RCA 2-kw trans-
mitter, control console, trans-
mitter monitoring equip-
ment, audio equipment, sync
generator, video equipment,
and power supplies.
200kw!
The drawings spread across these pages are layouts
of typical TV transmitter rooms using RCA equip-
ment. They are prepared expressly for TV station
planners in accordance with the best engineering
practice known today. Each plan represents the basic
or minimum TV transmitter room equipment needed
to get "on the air" for a specific power. Each indicates
the approximate space needed for the equipment—
including approximate weights of individual units.
Each provides wide flexibility for equipment re-
arrangements to meet the special or future require-
ments of individual stations.
"Ready-to-use" plans like these are just one of
RCA's many television services now available to you
—through your RCA Sales Representative. For a
complete engineering analysis of your station re-
quirements, call this expert. He can show you exactly
what you will need to get "on the air" for a minimum
investment.
"Effective radiated power
lco»»M \sm
fUOO* P£W20BH.
editorial
Compatible
LAST WEEK'S NARTB convention— mark-
ing the 30th anniversary of the trade associa-
tion— was a revelation. There were no dis-
cordant notes. The association had had a
good year. It has money in the bank. It parried
virtually all thrusts, legislative and otherwise.
All this in another "year of decision" for
radio, and on the eve of allocations designed
to make provision for 2,000 more TV stations.
Harold Fellows, brought into the presidency
a year ago, proved himself a broadcasters'
broadcaster. He directed the business affairs
of the association as he had directed a station
for nearly two decades. The esprit de corps
of the association and of its personnel has
never been better.
Radio and television are living compatibly,
side-by-side within the NARTB. A year ago
many thought this impossible.
In its 29 years, the NAB has undergone a
dozen reorganizations. As presently con-
stituted, NARTB looks like it's here for an
indefinite run.
And this proves the adage that a trade as-
sociation, like government itself, is a strong
as its leadership.
An Untold Story
IT WAS singularly appropriate for the
NARTB convention last week to pay homage
to the memory of former Senator Wallace
White of Maine, who died on the eve of the
Chicago convention. If it had not been for
the presence of Wallace White in the House
in those formative 20's, there might not have
been a broadcast art as we know it today, and
doubtless there would have been no 30th an-
niversary of NARTB.
It was Wallace White to a greater degree
than any one else who was responsible for the
original Radio Act of 1927, creating what was
to have been a temporary Radio Commission
to bring "order out of chaos." A student of
communications, he was the only man in the
House who had the will to tackle so complex a
task. A good legislator, lawyer and statesman,
Rep. White was a shy, retiring man. He
feared newspaper people. The upshot was
that, although he was the true author of the
original law, it never carried his name. Re-
porters then specializing in radio gave others
who talked freely, the credit for Wallace
White's work.
When Wallace White transferred from
House to Senate, he carried with him his in-
terest in communications. He was largely
responsible for the drafting of the Communica-
tions Act of 1934, successor to the 1927 law.
James D. Shouse, chairman of Crosley
Broadcasting Corp. and vice president and di-
rector of Avco Mfg. Corp., told the story aptly
to the NARTB Convention last Tuesday: Of
the law, he said:
Those of us in broadcasting knew long before
most of the rest of American business what it
was to be regulated. We have been regulated
by Congress since 1928, and I think it is a
peculiar commentary on what has happened in
this country to find that the Communications
Act, under whose provisions and interpreta-
tions we have, from time to time, been restive,
has through these past 24 years actually sup-
plied us with a degree of protection from further
encroachment that almost every other business
wishes it had. It has been in these later years
just as much a charter of freedom as it has been
an act of restriction.
We agree with Mr. Shouse. The "White
Bill" was a good law. The trouble came, from
time to time, with its administration.
CONCERN over apparent network in-
vasion of national spot field through ac-
ceptance of program units heretofore
classified as spot, brings problem in no-
menclature too. Formally, national spot
is an abstraction of "national non-net-
work." It can't be that if networks sell
it as network business and at network
rates. So, at NARTB session last week
where there was travail over this inva-
sion, suggestion was made that such busi-
ness (if accepted even on network owned-
and-operated outlets) should be classified
as "national spot network."
NARTB-No Headline
A BROADCASTER stopped us in a corridor
of the Conrad Hilton Hotel last week and said:
"Well, it isn't much like last year's convention,
is it? No big news at all."
It all depended, we suggested, on how he
defined big news. If he meant news that made
splashy headlines, maybe he was right. Most
big headlines are reserved for negative stories,
the kind that report something unhappy or un-
comfortable.
But the size of a headline is not always a
measurement of the quality of the story
beneath. Especially this is so of the story of
the NARTB convention last week. It is a
story which could be misunderstood by anyone
who evaluates news by the size of headlines.
Nobody dropped a bombshell, viewed with
alarm, pointed an angry finger, or resigned
in disgust. The convention consisted mostly of
groups of businessmen, fully aware of the
seriousness of the moment and of the prob-
lems facing them, intelligently trying to find
solutions. This kind of behavior may not make
headlines, but it does make sense.
There was a lot of difference between the
atmosphere of the 1951 convention and that of
the convention last week. In 1951, panic would
not have been too strong a word to use in
describing the reaction of the convention to
the announcement of the first radio network
rate cut. In 1952, though knowing that stabil-
ity still had not been fully restored, the dele-
gates were able to look upon their problems
objectively.
This change in attitude was no more con-
spicuous than at the meeting of the Radio Af-
filiates, an organization which has held only
two meetings in all its life. The first occurred
when the network stations spontaneously
banded together in a desperate effort to shore
up their defenses against depreciation of rates.
The second, held last week, was no less unified
and occurred under no less challenging
circumstances, but none of the emotionalism
that obtained at the first was evident.
Panic had been replaced by sober considera-
tion. The second attitude guarantees a greater
margin of success.
What has happened in the past year is that
most broadcasters have begun to think more
realistically about their business.
They know they need to know more about
their business, as witness the resolutions
passed by the Radio Affiliates calling for better
research. They know they need equally to tell
others what they know and will find out, as
witness the interested and large attendance at
the Broadcast Advertising Bureau hard-selling
session Monday afternoon.
What kind of a headline would you write
to say that in radio a significant transition
has been occurring? To say that broadcasters
are applying a new and more mature judg-
ment to their trade?
Whatever headline you care to write, we
suggest you examine carefully the story
beneath. It is one of the most encouraging
stories in the history of radio.
£ our respects to:
MITCHELL WOLFSON
DAMON RUNYON once said of Mitchell
Wolf son: "This is the man to watch in
southern politics."
Since then, however, politics has become a
secondary interest with Mr. Wolfson who now
is regarded by many as "the man to watch in
southern television."
Television is presenting the challenge of
another career for Mr. Wolfson, already a suc-
cessful theatre chain operator.
He is president of Wometco, which owns
the Southern Radio & Television Equipment
Co., licensee of WTVJ (TV) Miami. He is
also president of Theatre Owners of America,
which has large-screen TV problems.
WTVJ went on the air March 21, 1949, as
"Florida's First Television Station." Under
Mr. Wolfson's guidance, it has become a highly
successful video outlet.
Mr. Wolfson feels that "TV is, in some re-
spects, just an extension of the theatre busi-
ness.
"We built our theatre chain," he said,
"around the motto, 'Courtesy, Service & En-
tertainment.'
"Certainly, these principles apply equally
well to the television medium. Not only to the
viewers but also to the sponsors, advertising
agencies, networks and all other facets of the
business."
WTVJ, an affiliate of ABC-TV, NBC-TV, Du-
Mont Television Network and CBS Television,
has during its three years on the air built a
program structure which includes some 105
network and national shows and 92 local pro-
grams weekly — all under Mr. Wolfson's guid-
ance.
While devoting a large portion of his seem-
ingly endless energy to television, Mr. Wolfson
also has remained loyal to his first interest —
motion pictures.
He has backed his faith in theatre TV with
the installation of an RCA projection unit in
the Wometco's Miami Beach showplace, the
Caribe Theatre.
This was installed in late December, 1951,
just in time for the Orange Bowl game on New
Year's Day. It drew a well-satisfied, capacity
crowd and further strengthened his belief in
theatre TV's future.
Mr. Wolfson was born at Key West, Sept. 13,
1900. He received early schooling in Key West
and, at 14, moved with his brother, William,
to New York City, where he attended Erasmus 1
Hall and Columbia U.
After his schooling was complete, young
Mr. Wolfson returned to Florida and entered;
business as a salesman for the , East Coast
(Continued on page 69)
Page 58 • April 7, 1952
BROADCASTING • Telecasting
according to SALES MANAGEMENT figures..
CITIES WITH RETAIL SALES
OF $20 MILLION OR MORE DO
60% OF THE NATION'S RETAIL
FOOD BUSINESS
And— KDKA reaches more of
these cities than any other
medium in the Pittsburgh area
If you want results in the tri-state
Pittsburgh market-area, better make
sure your advertising reaches these
important cities, each with $20 mil-
lion or more retail sales. The most
certain, most economical way to reach
them all is through KDKA. For de-
tails, check KDKA— or Free & Peters.
KDKA
PITTSBURGH
NBC AFFILIATE
50,000 WATTS
IWESTINGHOUSE RADIO STATIONS Inc
Serving 25 Million
WOWO • KEX • KYW • WBZ
WBZA • KDKA • WBZ-TV
National Representatives, Free & Peters, except
for WBZ-TV; for WBZ-TV, NBC Spot Sales
RADIO — AMERICA'S GREAT ADVERTISING MEDIUM
r
1
CHECK THE LEADING CITIES }
IN KDKA'S $706
MILLION
FOOD MARKET
FOOD SALES
Pittsburgh, Pa.
$211,884,000
Erie, Pa.
42,261,000
Canton, Ohio
35,756,000
Altoona, Pa.
23,738,000
Wheeling, W.Va.
17,807,000
McKeesport, Pa.
25.815,000
Warren, Ohio
17,781,000
New Castle, Pa.
16.237,000
Jamestown, N.Y.
16,219,000
Cumberland, Md.
13,791,000
Hagerstown, Md.
12,368,000
Steubenville, Ohio
13,533,000
Clarksburg, W.Va.
9,082,000
Wilkinsburg, Pa.
8,691,000
Massillon, Ohio
10,607,000
Parkersburg, W.Va.
8,618,000
Fairmont, W.Va'.
8,301,000
Sharon, Pa.
9,959,000
Aliquippa, Pa.
7,936,000
Alliance, Ohio
7,448,000
Washington, Pa.
.1 1,223,000
Morgantown, W.Va.
6,256,000
N. Kensington, Pa.
9,869.000
E. Liverpool, Ohio
8,422,000
Butler, Pa.
9,894,000
Ashtabula, Ohio
8,057,000
Uniontown, Pa.
10,449,000
Oil City, Pa.
6,924.000
Meadville, Pa.
7,902,000
Dunkirk, N.Y.
6,913.000
Bradford, Pa.
7,23,0,000
Beaver Falls, Pa.
8,213,000
Chambersburg, Pa.
5,431,000
Greensb'urg, Pa.
7,481,000
Braddock, Pa.
7,786,000
Ambridge, Pa.
9,000,000
Marietta, Ohio
5,325,000
Cambridge, Ohio
4,162,000
Warren, Pa.
5,793,000
Lewistown, Pa.
6,239,000
Connellsville, Pa.
3,259,000 -
Salem, Ohio
4;667,000
Indiana, Pa.
4,852,000
Du Bois, Pa.
5,175,000
Harrisonburg, Va:
2,630,000
Homestead, Pa;
7,038,000
Charleroi, Pa.
4/750,000 •'
^^Kittanning, Pa
4,207,000 ,
TOTAL: $706,979,000 Food Sales
in KDKA's 97-county nighttime market
BROADCASTING • Telecasting
April 7, 1952 • Page 59
OHIO STATE MEET
Panel Groups Scheduled
SYMPOSIUM on "Improvement of
Television Programming" high-
lights the advance program agenda
of the 22d Institute for Education
by Radio-Television to be held
April 17-20 at the Deshler-Wallick
Hotel, Columbus, Ohio, under aus-
pices of Ohio State U.
The general session the morning
of April 18 will feature "Closed-
Circuit Theatre Television — A New
Mass Medium?" Robert H. O'Brien,
vice president, United Paramount
Theatres, is scheduled to discuss
the theatre owner's viewpoint.
In a discussion April 19 on new
techniques in radio-TV news, Jim
Bormann, director of news and
public affairs, WCCO Minneapolis,
and president of National Assn. of
Radio News Directors, speaks on
"Radio's Defense of People's Right
to Know"; John Shelly, WHO Des
Moines news manager, on "News
and Special Events Coverage for
Radio"; James Byron, WBAP-TV
Fort Worth news director, on cov-
erage for TV, and Charles Day,
WGAR Cleveland news director, on
"Public Relations Function of
Radio-TV Newsroom."
Another highlight that day is a
session on education through com-
mercial radio stations chairmanned
by Gordon Hawkins, program and
educational director, Westinghouse
Radio Stations Inc.
Participants in the TV sym-
When measuring up
the St. Louis Market...
9
Remember...
KWK delivers
listeners in the St. Louis
area at the lowest average
cost per thousand' 15 out
of the 18 hours of the
broadcast day!
Based on The Pulse, Inc., Jan.-Feb., 1952;
and on SRDS, Feb., 1952.
Globe-Democrat Tower B/dg.
Saint Louis
posium, which is slated to open the
general session April 17, have not
been announced. However, speakers
who represent commercial and edu-
cational TV, FCC and the public
have been invited.
Topics to be discussed during the
Institute's sessions also include,
among others, broadcasting and in-
ternational understanding, broad-
cast problems of teacher training
institutions, broadcasting in school
public relations, "What's Doing in
School Telecasting?", progress re-
port on teaching with tape, radio
writing and production, youth dis-
cussion broadcasts, training by
television, educational TV, research,
student training, government and
religious broadcasting.
FCC Comr. Edward M. Webster
is slated to speak the morning of
April 19 on "How Has Interna-
tional Broadcasting Been Affected
by Allocations Conferences of the
Last Six Years and by the Most
Recent Geneva Allocations Con-
ference? What Lies Ahead?" His
talk is part of a work-study of
broadcasting to foreign countries.
FCC Chairman Paul A. Walker
also is scheduled to take part in a
work-study panel on "Are Organ-
ized Listener Groups Really Doing
an Effective Job?"
Annual Institute dinner will be
held the evening of April 19 featur-
ing a special one hour symphony
program illustrating both the
Standard Hour and the Standard
School Broadcast presented by
Standard Oil Co. of California.
Dinner speaker will be "Oliver J.
Dragon" of NBC-TV's Kukla, Fran
and Ollie.
Registration will be from noon
to 8:30 p.m. April 17 in the main
lobby of the hotel and from 9 a.m.-
8:30 p.m. during the remainder of
the Institute's sessions.
CHASE TAKES LEAVE
To Advise Eisenhower Group
HOWARD CHASE, public rela-
tions director for General Foods,
has taken a leave of absence to
serve as full time consultant to
National Citizens-
HPijMfi^^ f°r - Eisenhower
■P^^^^^ campaign, Paul
W Hoffman, advisory
' jtm gMB committee chair-
f ^W^^mi man, announced
'^SmSK last week.
* :' ^flflk During past
two years, Mr.
^ ' J^^M Chase has served
as consultant to
Mr. Chase the Secretary of
Commerce, assis-
tant to the first administrator of
National Production Authority and
assistant to the director of the
Office of Defense Mobilization. He
has taught international relations
at Harvard, Radcliffe and Drake
and has been an editorial writer
for the Des Moines Register & Tri-
bune. He still serves as a public
relations committee member of the
Association of National Adver-
front office
HW. MAIER Jr., manager of Dallas office of John E. Pearsons Co.,
station representative, named account executive for both CBS
# Spot Radio and CBS Spot TV in southwestern states, with head-
quarters in Memphis.
DUNCAN R. BUCKHAM, former eastern sales manager for MBS, to
DuMont Network sales staff as account executive.
JACK D. FREW, commercial manager, WJPS Evansville, Ind., to KITO
San Bernardino, Calif., in similar capacity.
ROBERT N. WOLD, promotion manager, WTCN-AM-TV St. Paul-
Minneapolis, to WBBM Chicago as sales service and
merchandising manager.
ARNOLD BENUM, program director-promotion man-
ager, KITO San Bernardino, Calif., placed in charge
of station's Riverside studios and sales department.
Succeeding him is FRED REINHARDT, station farm
director.
DOUG FISHEL, assistant manager-farm director, KXO
El Centro, Calif., to KGER Long Beach as account
Mr. Wold executive.
ROY MALONE, account executive of CKCK Regina, named commercial
manager succeeding GIL SEABROOK, who resigned to become manager
of CJIB Vernon, B. C.
POWELL ENSIGN, sales manager, Everett-McKinney Co., N. Y., elect-
ed vice president.
NATIONAL TIME SALES appointed station representative for WJET
Erie, Pa.
Petien&U • • •
JOHN W. ROLLINS, president of WFAI Fayetteville, N. C, WJWL
Georgetown, Del. and WRAD Radford, Va., elected vice president of
Young Presidents Organization at March meeting in Boca Raton, Fla.
TED ARNOLD, local sales manager, WHBF-AM-TV Rock Island, 111.,
elected exaulted ruler Rock Island Elks Lodge No. 980.
JOE FISHER, sales manager of WENR-TV Chicago, father of boy,
March 1.
RALPH J. ROBINSON, executive vice president and general manager,
WACE Chicopee-Springfield, Mass., father of girl, Mary, March 13. . . .
JOHN AKERMAN, general manager of KMOX St. Louis, accepted award
from Salvation Army on behalf of station's annual fund raising drive
for unfortunates in the city at Christmas. Citation presented at annual
dinner in St. Louis fortnight ago. . . . TED COTT, NBC vice president
and general manager of WNBC and WNBT(TV) New York, awarded
plaque last week for organization of Dean Martin-Jerry Lewis Telethon
to benefit New York Cardiac Hospital.
IN
PORTLAND, OREGON
1,246,540 active, young-minded West-
erners comprise KGW's market in 12
big, prosperous metropolitan Oregon
counties, plus a generous slice of South-
western Washington.
REPRESENTED NATIONALLY BY EDWARD PETRY & CO., INC..
Page 60 • April 7, 1952
BROADCASTING • Telecasting
FEE FORMULA
Canadian Court Test Seen
CANADIAN broadcasters are
studying plans to court-test the
ruling of the Canadian C'opy-
« . right Appeal Board under which
ASCAP's Canadian affiliate, Com-
j ! posers, Authors & Publishers Assn.
1 1' of Canada (CAPAC) has been
given the right to examine the
books of radio stations to deter-
0 i mine gross revenue on which their
1952 fees are based.
The Canadian Copyright Appeal
s Board's ruling was announced at
{ Ottawa late March 27, last day of
1 the annual meeting of the Canadian
j ' Assn. of Broadcasters at Toronto
1(1 [B*T, March 31].
Under the new ruling, CAPAC
, will collect for 1952 from inde-
,e j pendent broadcasting stations
'[ .1.75% of gross revenue, which
T will amount to about $350,000, as
compared to fees collected from
these stations in 1951 amounting
Q (to $152,421. Canadian Broadcast-
s ji$g Corp. will pay CAPAC one cent
I per capita of population plus
I 1.75% of its gross commercial
ai'[ revenue. This will amount to $175,-
er ,000 as compared to $152,421 in
I 1951. Previously the fees had
been based on the number of li-
fe censed radio receiving sets at 14^
per set, with the total divided
J, evenly between CBC and independ-
ent stations.
Greatest increase in cost will be
on the smaller independent stations,
some of whose CAPAC fees will
be increased tenfold. In other
jyears under the licensed receiver
0 ! formula, the major market stations
had borne the bulk of the cost. The
1 j large number of small stations ob-
tain half their revenue from non-
musical programs, and Canadian
y,i i stations feel that CAPAC is not
entitled to revenue from such pro-
i grams.
'r> 1 In a statement following an emer-
•■ gency meeting of CAB, the associa-
rd'ltion stated that "the collection agency
ve for these royalties is incorporated in
ial iCanada but is controlled abroad and
,„{ | is part of a gigantic international
ej] cartel of publishers. Consideration is
M being given by Canadian broadcasters
to specific steps that might lead to
litigation of this drain of Canadian
dollars to foreign countries, including
ompson
ITH 28 years . . .
RADIO experience
and . . .
TRADE know how, oper-
ates . . .
ALTOONA's most com-
munity-conscious
station . . .
. . . and from community
service comes community
interest in your product.
Represented by Robert Meeker Associates
ABC
HERE is the 1952-53 board of directors of Canadian
Assn. of Broadcasters, following election at CAB annual
meeting at Toronto [B*T, March 31]. Seated (I to r):
Ralph Snelgrove, CKBB Barrie; Dr. Charles Houde, CKNC
New Carlisle; Malcolm Neill, CFNB Fredericton. chair-
man; Gordon Love, CFCN Calgary; Wm. Speers, CKRC
Winnipeg; standing, J. Arthur Dupont, CJAD Montreal;
E. A. Rawlinson, CKBI Prince Albert; F. H. Elphicke,
CKWX Vancouver, vice chairman; Finlay MacDonald,
CJCH Halifax, and Henri Lepage, CHRC Quebec. Absent
is Ken Soble, CHML Hamilton.
* * *
the decreased use of foreign music,
especially that controlled in the United
States."
At the Copyright Appeal Board
hearings held in January, CAPAC
had asked for 2.25% of gross
commercial revenue and 4/5ths of
a cent per capita of population.
This would have brought payments
from independent stations to about
$562,000 for 1952. The new pay-
ments are retroactive to Jan. 1,
1952.
At the same hearings, fees were
set as asked for by BMI Canada
Ltd. at 2$ per licensed receiver. Ca-
nadian broadcasters are expected to
decide soon whether or not they
RATING STUDY
BBM to Direct in Canada
DECISION to set up an industry
controlled rating organization un-
der the Bureau of Broadcast Meas-
urement, Toronto, was taken at a
special meeting of the member sta-
tions of the Canadian Assn. of
Broadcasters March 27 at Toronto.
The CAB went further than the
research and development commit-
tee of BBM in its report, which
recommended a research directo-
rate be established at an annual
cost of $25,000 to start to specify
minimums for rating services in
Canada [B»T, March 31]. Study
is to be made with the Assn. of
Canadian Advertisers and Canadian
Assn. of Advertising Agencies,
which are also partners in BBM.
BBM would establish a fulltime re-
search organization for ratings, and
if necessary gather the ratings it-
self.
The BBM surveys on coverage
are recognized as authoritative in
Canada, having been worked out
by a body representing advertisers,
agencies and broadcasters. It is
expected that such a BBM-operated
service will cost about $40,000 an-
nually.
will only play BMI Canada Ltd.
music, which now has a large num-
ber of Canadian compositions on
its list. They have been preparing
for the current emergency by la-
beling all their music as under
BMI, CAPAC or public domain. A
number of stations are expected to
start at once to use only BMI
Canada Ltd. music, and will pay
for CAPAC music used in the first
three months of 1952 on a pro
rata basis.
A test case is expected on the
first request of CAPAC officials to
examine any station's books.
NOW
5.000
WATTS
PRIMARY ONLY
813,896 Population
218,870 Homes
210,538 Radio Homes
$763,631,000 Total Sales
LANSING,
MICHIGAN
SEE RAMBEAU
New York • Chicago • Los Angeles
IMPACT RADIO SALES, Detroit
ROADCASTING • Telecasting
April 7, 1952 • Page 61
TELEPHONE STATUS
Strike Would Complicate
NATIONAL telephone strike, a
possibility if CIO Communications
Workers are required to cross
picket lines of installations and
sales divisions of Western Electric
Co., may add considerably to broad-
casting headaches, it seemed late
last week, but would not disrupt
radio and television reception.
Western Electric workers — set to
strike in 43 states today (Monday)
— as well as any strike sympa-
thizers would be replaced by non-
union supervisory personnel. Al-
though television's use of telephone
lines is generally handled by net-
work personnel and would there-
fore be free of stoppages during
this strike, radio use of telephone
facilities for remote pickups might
be affected, American Telephone &
Telegraph officials reported.
In that case, networks would be
asked to limit their number of re-
motes, which would, at worst, effect
programming schedules but would
not cause noticeable changes as far
as the radio audience is concerned.
Only real concern for broadcasters
last week was that if a full tele-
phone strike lasted some months,
relay equipment breakdowns might
take several days to repair.
WTIC Hartford, Conn., has begun
broadcasting at 6:55 a.m. Sunday in-
stead of 7:30 a.m. News and music
program fill additional time.
Three $200 Wrist Watches for
the Best Answers:
How Many Square
Miles Will KBIG Cover?
Simple, quick and easy! Fill in
below, and mail to KBIG, your
estimate of how many square
miles of land KBIG will cover
within its half-millivolt area.
Here's some information to help
you make the most accurate esti-
mate: KBIG will focus 10,000
watts of sealed-beam power on 740
kilocycles daytime, directing it
across the great salt water route
to Southern California from a tri-
ple-tower antenna atop Catalina
Island.
We have three beautiful $200
Chronograph wrist watches (or if
you prefer, 17-jewel ladies' wrist
watches) — one for each of those
whose estimates come closest to
the actual coverage, as determined
by an independent FCC-approved
consulting engineer.
Any principal or employee of ad-
vertising agencies ("save our own)
and advertisers may enter. Entries
must be postmarked no later than
May 1. Judges decision final.
Winner announced within two
weeks after start of broadcasting
in early May. If ties, duplicate
prizes awarded.
MAIL ENTRY NOW
KBIG C
6540 Sunset Blvd.
Hollywood 28, Calif.
My Estimate is Sq. Mi.
Name
Company
Address
City State
SIGNING of pact for 300 spots per week in the Detroit area for Robert Hall
Clothes was announced last week. Those participating include (front row,
I to r) William Wardell, CKLW Windsor-Detroit; Jerry Bess, vice president,
Frank B. Sawdon Inc., agency; Lee Wailes, WJBK Detroit; back row, George
Millar, WKMH Dearborn-Detroit; H. Y. Levinson, WCAR Pontiac, and Harold
Christian, WXYZ Detroit.
CONTROLS
Legislation Marks Time
As Steel Strike Pends
CONGRESSIONAL consideration of economic controls reached an im-
passe on Capitol Hill last week as Senate and House committees marked
time on the Capehart cost allowance formula and other unfinished
business.
Deliberations on extension of the * :
Defense Production Act beyond
next June 30 were sidetracked be-
cause of the sudden resignation of
Charles E. Wilson as defense mo-
bilizer (see story page 72) and the
threatened industry - wide steel
strike.
The Senate Banking & Currency
Committee has concluded hearings
and plans to go into executive ses-
sion this Wednesday, scheduling
study of the Capehart advertising
formula and other provisions of the
controls law. Chairman Burnet
Mayban'k (D-S. C.) hopes to report
out a bill by this weekend.
The House Banking Committee,
under Rep. Brent Spence (D-Ky.),
has postponed hearings until after
the House Easter recess, slated to
end April 21. Mr. Wilson originally
was scheduled as leadoff witness.
An atmosphere of pessimism has
pervaded both committee quarters
as a result of the steel strike, set
for this Wednesday. There are pre-
dictions that continuance of wage-
price controls would make economic
control extension difficult. Con-
sensus now is that the production
act will be renewed for another
year, as voted unanimously by the
committee, rather than for two
years as sought by the adminis-
tration.
Cost-Allowance Formula
Fate of the cost-allowance for-
mula, authored by Sen. Homer E.
Capehart (R-Ind.) as a method of
permitting manufacturers to com-
pute advertising, selling, adminis-
tration and research costs, still
hangs in the balance. Sen. Cape-
hart has shown no willingness to
fight for retention of this amend-
ment.
The Republican Senator was ac-
tive, however, in attempts to ease
credit restrictions for radio-TV
buyers. His bid was beaten down
in committee by a 7-6 margin. Sen.
Capehart originally suggested abo-
lition of Regulation W and later
proposed terms calling for 10%
down and 24 months to pay on set
purchases. Current terms call for
15% down and 18 months maturity.
Price Stabilizer Ellis Arnall has
advised the Senate group that ceil-
ing price boosts resulting from the
Capehart cost amendment totaled
$806.2 million as of March 14. In-
creases from appliances and equip-
ment alone (radio-TV receivers,
etc.) amounted to $46,793,200 of all
consumer goods price hikes over
normal ceilings. Over 1,000 appli-
cations were filed for these benefits,
Mr. Arnall reported.
Manufacturers have been per-
mitted to apply for these benefits
on the basis of costs accrued from
the start of the Korean war to July
26, 1951, the cutoff date.
The committee, in unanimously
voting extension, rejected, 9-4, a
Capehart proposal for a nine-
month extension.
Two Developments Involved
Meanwhile, there are two colla-
teral developments involving Cape-
hart ceiling price adjustments and
manufacturers' warranties, hinging
on actions taken by the Office of
Price Stabilization.
OPS has authorized manufac-
turers who produce replacement
parts — and who already have com-
puted cost adjustments under the
Capehart plan — to apply for ad-
justments on those parts. These
firms are covered by general ceil-
ing price regulations (CPR 22).
The agency also notified manu-
facturers they must obtain express
permission before jumping ceiling
prices on the basis of long-term
warranties. Customary warranties
are one year. OPS said it was in-
formed that some manufacturers
are violating regulations by offer-
ing two, three and five-year war-
ranties at new low prices without
TEST AUTHORITY
FCC Claims Legal Right
ALTHOUGH WHIL Medford,
Mass., has applied to change from
1540 kc to 1430 kc — which would
eliminate its conflict with WMEX
Boston — principle of the legality of
FCC program test authorizations is
still being argued in U. S. Court of
Appeals in Washington [B • T,
March 17, 3; Feb. 18].
FCC last week replied to WMEX
petition that the Commission should
withdraw program authority it
granted WHIL [B»T, March 3].
The Commission claimed that it
has the proper legal right to issue
program test grants and that
WMEX's argument that such au-
thority is illegal has no foundation.
In answer to WMEX's argument
that, since the Commission ac-
cepted proof that overlap of both
stations' 25 mv/m contours existed,
(WMEX is on 1510 kc) program
authority of WHIL should be re-
voked, the FCC stated that it felt
the public interest required that
the status quo be maintained until
the issues were decided at the
scheduled WHIL license hearings.
These hearings were scheduled for
today (April 7) but were postponed
when WHIL applied to change its
frequency.
Oral arguments on the questions
are due to be heard by the Court
of Appeals in the near future.
applying for approval. While tech-
nically applicable to set makers,
the order is aimed at air condition-
ing and refrigerator producers.
Authorities said they knew of
such practices in the radio-TV set
industry, for which tailored regula-
tions are still under study at OPS.
OPS is surveying manufacturers on
warranties, model types of re-
ceivers, selling prices and other
aspects.
While set manufacturers and
makers of phonograph records and
record players technically are
bound by control laws, a substantial
number have been selling their
products below ceiling prices to
meet competition in the industry
G H N S
HALIFAX NOVA SCOTIA
Our List of NATIONAL
ADVERTISERS Looks Like
WHO'S WHO!
THEY want the BEST!
Ask
JOS. WEED & CO.,
350 Madison Ave., New York
About the
Maritimes Busiest Station
5000 WATTS — NOW!
Page 62 • April 7, 1952
BROADCASTING • Telecast
Query to Stalin
PREMIER Josef Stalin's
statements about the immi-
nence of a third world war —
widely quoted last week and
attributed to "a newsman's
questions" — were prompted
by radioman Ronald B. Wood-
yard of WONE, Mutual affil-
iate in Dayton. As president
and general manager of
WONE, Mr. Woodyard was
touring Europe with 40 other
newspaper and radio editors,
a group which had sought
permission by wire from Is-
tanbul to interview the Rus-
sian premier. At Mr. Wood-
yard's suggestion, they also
f wired four questions from
Rome, thereby cueing the of-
fr ficial Soviet release.
| ■
FRED GRIMWOOD
Gates Sales Mgr. Dies
, ?RED GRIMWOOD, 42, vice presi-
dent and sales manager of the
spates Radio Co., Quincy, 111., died
„"! Tuesday.
Mr. Grimwood
- ~\ ' ] had been in Lau-
rel, Mis*., arrang-
ing for inspection
- ^ I and final ship-
ment of military
equipment. H e
became ill when
returning and
was hospitalized
immediately upon
his return to
Quincy.
::: A consulting engineer, Mr. Grim-
:;::vood went to Gates 10 years ago
-s;";n the post of chief engineer. In
?' '.946, he was made sales manager,
;r hen later the same year was
:i";lected a director and vice presi-
dent.
1 Mr. Grimwood was a native of
* rTerre Haute, Ind. He leaves his
" rife, Shirley Cleo, and his parents.
I
M
VIr. Grimwood
kartu
: (GW HONORS CITIES
Gains Losal Acceptance
CAMPAIGN of KGW Portland,
)re., to promote 13 communities in
^ts area in a series of advertise-
{•iients is gaining wide acceptance
mong local merchants, according
3 H Quenton Cox, station mana-
First community so honored —
•resham — actively participated in
ae promotion with the mayor and
ity council proclaiming "KGW
•ays" for a two week period. Ad-
itionally, members of leading civic
roups joined in broadcasts from
resham saluting the city and
|W, Stores used window displays
nd street banners flew the legend,
KGW Comes to Gresham." The
Jvertisements, which also appear
i Broadcasting • Telecasting,
ill continue through the year with
issibly additional "honor" series
Dinting up various Portland
lburbs and Oregon cities.
DR. L. W. CHUBB
Radio Scientist Dies
DR. LEWIS WARRINGTON
CHUBB, 69, director emeritus of
Westinghouse Research Labs., died
Wednesday at his home in Wilkins-
burg, suburb of Pittsburgh.
A world-renowned scientist, Dr.
Chubb served Westinghouse 42
years, spending the last 20 as re-
search director. He retired in Sep-
tember 1948.
During his two-score years of
service, Dr. Chubb helped develop
commercial radio broadcasting for
the pioneer station, KDKA Pitts-
burgh.
In 1920, he was chosen to guide
Westinghouse radio activities.
"At that time," he recalled later,
"we were unable to envision the
real future to radio. The state of
the art indicated that there might
be a few million dollars worth of
business before market saturation,
as radio seemed applicable only to
emergency use at sea, ship-to-
shore service and for telephonic
communications where wires could
not be used."
Among other affiliations, he was
a member of the Institute of Radio
Engineers.
Surviving are his wife, the for-
mer Mrs. Ora Lee McGregor of
Pittsburgh; three sons, and four
brothers.
ARMED FORCES DAY
Promotion Kirs Are Issued
KITS containing suggested ma-
terial for observance of Armed
Forces Day May 17 are being
mailed to radio and television sta-
tions, Charles Dillon, chief of the
Radio-TV Branch, Dept. of De-
fense, announced last week.
In addition, the Office of Public
Information is mapping plans with
individual radio and video net-
works for paying tribute to the
services, Mr. Dillon said. Infor-
mation also is available from in-
formation officers at all military
installations who will offer their
assistance to local station man-
agers.
Radio folders will include a 15-
minute script, statements from top
defense authorities and background
materials. A slide and 20-second
film trailer is being sent to TV
stations.
Foster May
FOSTER MAY, 46, former WOW
Omaha radio newscaster and com-
mentator and Nebraska political
figure, died March 31 in San Diego,
Calif., after a lengthy illness. With
WOW for many years, Mr. May's
specialty was man-on-the-street in-
terviews. He ran on the Demo-
cratic ticket for U.S. Senator from
Nebraska in 1942 and was a can-
didate for Nebraska secretary of
state in 1950. He served on the
Omaha Bee-News before entering
radio. Survivors are his wife, two
daughters and his parents.
WRBL delivers 18.7% MORE COVERAGE than
ALL OTHER media in Columbus7 26 county trad-
ing area. This booming market with a popula-
tion of 600,161 spent $310,780,000 in 1950 . . .
and Columbus shows sales increases in every cate-
gory for 1951. To get your share of the business
at the lowest cost per thousand, there is only ONE
BUY— the Champ of Columbus— WRBL, the sta-
tion for audience, coverage and merchandising
support.
s*w '■ COLUMBUS, GA. 1$
«• rail
CALL
HOLLINGBERY
and WRBL-FM 46.2 kw
ROADCASTING • Telecasting
April 7, 1952 • Page 63
GUEDEL, CBS
Sign Five-Year Contract
IN A deal unprecedented in radio-
television, John Guedel Radio Pro-
ductions and CBS have signed a
five-year contract involving more
than $30 million in time and talent
for the first half-hour daytime
strip, coast-to-coast commercial
"adjacentcast" emanating from
Hollywood.
Starting Sept. 1, Art Linklet-
ter's House Party, packaged by
Mr. Guedel's firm, will be telecast
live to the full CBS-TV network,
with a radio version taped at same
time and released to CBS Radio
immediately following. Show will
originate from the Earl Carroll
Theatre.
Arrangement, pioneered by Gue-
del Radio Productions, in producing
You Bet Your Life, radio and TV
shows with Groucho Marx, gives
the advertiser complete coverage in
all markets via both media with
sponsor paying only TV production
costs. Pillsbury Mills and Lever
Bros, will split the cost under the
new House Party arrangement,
with program continuing through
summer on CBS Radio.
Change in billings starts May 5,
with program going to full half
hour June 1.
Deal gives Mr. Linkletter six
half -hours weekly on radio (includ-
ing NBC People Are Funny) and
five half hours on TV.
air-casters
Mr. Wright
DR. ROY K. MARSHALL, educa-
tional director, WFIL Philadel-
phia, presented first annual award of
achievement by Fathers Assn. of
Strawbridge School, Westmont, N. J.,
for popularizing scientific subjects on
TV.
MANNY WRIGHT, WFMW Madison-
ville, Ky., to
KTLW Texas City,
Tex., as program
director.
CLARENCE ELIA-
SON Jr., personnel
director Gunther
Brewing Co., Balti-
more, to CBS
Hollywood in simi-
lar capacity.
TED LLOYD, an-
nouncer and radio
actor, joins an-
nouncing staff of WOAI-AM-TV San
Antonio, Tex.
BILL GRIBBEN joins announcing
staff of WSB Atlanta.
BOB JONES, news director at WHHM
Memphis, Tenn., appointed program
director replacing JACK BROOKS
who resigned because of illness.
STU WDLSON, moderator ABC radio
Hollywood Flying Feet and announcer
KLAC-TV Leo Carillo Dude Ranch
Varieties, adds daytime duties with
KBIG Avalon, Calif, as producer, man-
ager and director of special events
effective May 1.
ROBERT E. LEE promoted to program
operations supervisor at WAAM (TV)
Baltimore, replacing HARRIETT
GEORGE who joins Red Cross as co-
ordinator of recreation activities in
military hospitals.
PAUL LUTHER, WLWT (TV) Cin-
cinnati, to WWJ-
TV Detroit, as m.c.
of daily Open
House replacing
TED JOHNSON
who resigns be-
cause of other TV
commitments.
ROBERT S. KEL-
LER Inc., N. Y.,
named national
sales promotion
representative for
WDVA Danville,
Mr. Luther
Virginia.
JOHN MERRIFIELD, WWJ Detroit
farm director, awarded Honorary
State Farmer degree by Michigan
Assn. of Future Farmers of America.
KIT FOX, director of special broad-
cast services, WLW Cincinnati,
chosen candidate for "Advertising
Woman of the Year" award by Cin-
cinnati Advertising Club.
BOB RIERSON, assistant program
director, WBT Charlotte, N. C, named
director of radio there.
TEX WILLIAMS, western singing
star of NBC radio Round-Up Time
and Western Songs and Music, re-
ceived Presidential award from Good-
will Industries of America Inc. for
service in providing entertainment for
handicapped.
DOROTHY MacFARLAND and DON
DAVENPORT, both of WXYZ Detroit,
will be married Sept. 6.
MICHAEL HINN, news staff, KFI and
KHJ-TV Los Angeles, to Liberty
Broadcasting System, Dallas, Tex., as"
news editor and commentator.
MILO TOWNES, news editor, WAND
Canton, Ohio, to
WSRS Cleveland
news staff.
BARBARA WIL-
LIAMS joins news
staff of WHAS
Louisville, Ky.
CHARLES NOR-
WOOD, WTHT
Hartford, Conn., to
WNHC - TV New
Haven as news-
ROY NEAL, news
editor-producer, WPTZ (TV) Phila-
delphia, to NBC-TV Western Division
as news director.
Mr. Townes
Page 64 • April 7, 1952
WALLACE G. RAY, assistant man-
ager of KBLF Red Bluff, Calif., to
KNBC San Francisco as announcer.
PETER JAMIERSON to WTTG (TV)
Washington on announcing staff.
GERALD A. PIERCE, production
chief, WIBU and WWCF (FM)
Poynette, Wis., to KRES St. Joseph,
Mo., as program director.
ALLAN CURTIS, WFGM Fitchburg,
Mass., to WWNH Rochester, N. Y., as
announcer-disc jockey.
RUTH ANNE FLAHERTY, WTOP-TV
Washington, to WMAL-TV that city,
for daily show, Miss Ruth Anne's
Kindergarten.
CHUCK CECIL, staff announcer,
KARM Fresno, Calif., to KFI Los An-
geles in similar capacity.
TOM CARY, KFNF Shenandoah, Iowa,
to announcing staff of KMTV (TV)
Omaha, Neb.
BLAINE HANKS, announcer, KMCM
McMinnville, Ore., to KOIN Portland,
in same capacity.
SIDNEY NADLER, film editor, WOR-
TV New York, to WXEL (TV) Cleve-
land in similar capacity.
GAIL POTTER, director of speech
and drama, South-
ern College, Lake-
land, Fla., to
WFLA Tampa,
Fla., as director of
education and pub-
lic service.
W. T. McCLARIN,
promotion and
merchandi sing
manager, KVOO
Tulsa, O k 1 a.,
elected president
of Tulsa Optimist
Club effective in June.
MARTIN BLOCK, WNEW New York
disc jockey, to write monthly column
in Redbook magazine commencing with
April issue.
EARL L. DAHLSTROM, program di-
rector at KLIX Twin Falls, Ida., as-
sumes similar duties at KRJF Miles
City, Mont.
DON L. PIERCE, program director,
WRRF Washington, N. C, re-elected
to board of directors of Washington
Junior Chamber of Commerce.
FRED HUCKMAN and HUGH JAR-
RETT to WESC Greenville, S. C, on
announcing staff.
CARL ZIMMERMAN, announcer,
WSYR Syracuse, father of girl, Terry,
March 27.
DON CLARK, director CBS Radio
Stars Over Hollywood, father of girl,
March 24.
A/eurl • • e
GEORGE SKINNER, WPTZ (TV)
Philadelphia, appointed station's
news editor.
PAUL LIGGITT, newscaster and di-
rector of special events, WHBF Rock
Island, 111., father of girl, Anne
Christie, March 8.
BROADCASTING • Telecasting
Miss Potter
ATOM COVERAGE
More Reporters Allowed
ATOMIC Energy Commission is
permitting 30 additional radio-TV
news people to the contingent of
broadcast network personnel al-
ready signed to cover the atomic
explosion test in Las Vegas, Nev.,
set sometime after April 19.
AEC announced its plan last
Monday in answer to a protest by
the Radio Correspondents Assn. in
Washington, D. C. The associa-
tion's president, Hollis M. Seavey
(MBS), and Bill Shadel, CBS, met
with Charter Heslep, chief of
AEC's radio-visual branch March
28.
The correspondents noted in their
letter that "with a special event
of this magnitude in prospect, it is,
reasonable to suppose that cor-
respondents from stations through-
out the country will want to report
the story first-hand for their re-
spective audiences." Deadline for
radio-TV newsmen interested in
taking part in the coverage was
today (April 7). Contact was Mr.
Heslep, AEC, Washington, D. C.
ALASKAN RADIO
Four Advertisers Buy Time
SERIES of newscasts, spot an-
nouncements and station breaks
have been bought by four U. S.
stateside advertisers on two Alas-
kan radio stations operated by the
Midnight Sun Broadcasting Co. —
KFAR Fairbanks and KENI An-
chorage— Gilbert A. Wellington,
Midnight national advertising man-
ager, announced March 28.
Procter & Gamble will sponsor
52-week spot campaign over both
stations to advertise Spic 'n' Span.
Agency is the Biow Co., New York.
Newscasts will be sponsored by
Lang & Co., Seattle, for its Gold
Shield coffee. Pacific National,
same city, handles account.
Station breaks were bought for
52 weeks by Avoset Co., San Fran-
cisco, for its Avoset and Qwip.
Agency is Harrington-Richards,
same city. Rounding out two-
station schedule is J. A. Folger &
Co., which purchased 26 weeks of
announcements for its Folger cof-
fee. Raymond R. Morgan, Holly-
wood, is agency.
RECRUITING
Media Monies Asked
MILITARY recruiting authorities
have been assured by a Congres-
sional subcommittee that $1,050,-
000 sought for radio, TV and other
advertising after July 1 is a "rea-
sonable amount" and will receive
favorable consideration.
Officials of the Military Person-
nel Procurement Service testified
before a House Appropriation
Army subcommittee March 26
on the Army Air Force recruit-
ment advertising budget for fiscal
.1953. Subcommittee, headed by
Rep. Robert L. F. Sikes (D-Fla.),
has not made its recommendations
yet.
Despite this favorable develop-
ment, there were no indications
that Congress would lift its cur-
rent freeze on current '52 monies.
Additionally, about $170,000 of an
estimated $900,000 remains un-
expended from fiscal 1951 budget.
From $530,000 to $550,000 was al-
located prior to March 1 for an in-
terim advertising campaign in-
volving a spot campaign on some
500 Keystone Broadcasting Sys-
tem stations and 13 other 50 kw
outlets [B*T, March 17, February
11].
The controversial '52 ban was not
discussed during the brief session
on Capitol Hill. Recruiting officials
are thus confused over their next
moves in the advertising hassle,
prompted by Congressional criti-
cism which resulted in withdrawal
of network programs. Thus far, no
action has been taken to lift '52
prohibition on $2.1 million for na-
tional advertising.
Before the recruiting picture
clears, these steps must be taken:
(1) Authority must be obtained,
first for MPPS to spend the $170,-
000 still unexpended from fiscal '51
funds. The current interim cam-
paign expires July 1. Radio-TV
has a stake in this sum, though its
share has not been worked out.
About $200,000 was spent on net-
work shows dropped last fall.
(2) Congress must rescind
Amendment 8 of the 1952 Military
Appropriations Act unfreezing the
$2 million-plus now tied up. Again,
broadcasters' allocation hinges on
this eventuality. Report that repeal
would be sought in the form of a
deficiency bill has not materialized
yet. MPPS authorities hope for
action by May 1.
Congressional Approval
(3) Congress must approve the
'53 bill. Recommendations of the
subcommittee will be forwarded to
the full House Appropriations
Committee, sent to the House floor,
be taken up by a Senate subcom-
mittee and be voted on by the Sen-
ate.
The Senate subcommittee is
headed by Sen. Joseph C. O'Ma-
honey (D-Wyo.) , under whose lead-
ership the ban was imposed. The
Senator is expected to participate
in decisions involving the Penta-
gon's request for lifting the prohi-
bition on the $170,000 and $2.1 mil-
lion. Permission to spend the
$550,000 out of '51 expenditures re-
portedly stemmed from conferences
between Sen. O'Mahoney and Anna
Rosenberg, Defense Dept. man-
power specialist.
NARTB has requested a break-
down of all monies spent on radic-
video since July 1, 1951. Radio is
allctted about 18 % of current
monies and 46 % of all funds spent
since that date. MPPS authori-
ties plan to submit the breakdown
to NARTB President Harold E.
Fellows.
Appearing for the recruiting
program before the subcommittee
were Brig. Gen. Omar Niergarth,
MPPS chief; Col. James Banville,
deputy chief, and Col. William
Berkeley, publicity branch director.
They spoke on behalf of voluntary
recruiting, induction center and
other activities.
These officials asked the subcom-
mittee for a free rein to use '53
funds in a manner best suited to
personnel needs, with directional-
ized allocations for radio, televi-
sion and other media. Because of
Congressional protests, plans now
envision spot announcements rather
than network productions.
CHARLES MICHELSON Inc., N. Y.,
transcription concern, will handle
U. S. release of The Happy Gang, day-
time musical-variety show carried on
Canadian Broadcasting Corp. network
by Colgate and Quaker Oats.
Witting, Trammell Named
CHRIS J. WITTING, director and
general manager of the DuMont
Television Network, was named to
represent the broadcasting indus-
try as one of four new directors
elected to the Advertising Council
last week [B9T. March 31].
Simultaneously, Niles Trammell,
chairman of the NBC board, was
elected a director-at-large, with
Fairfax M. Cone, president of
Foot, Cone & Belding and former
chairman of the Advertising Coun-
cil board, and William G. Chandler,
president of Seripps-Howard Sup-
ply Co., similarly designated.
Besides Mr. Witting, the new di-
rectors are Harry F. Byrd Jr.,
publisher of two Virginia papers,
and Bennett H. Fishier, New Jersey
editor and publisher, both to repre-
sent the newspaper industry, and
Richard E. Deems, general adver-
tising manager of Hearst Maga-
zines, magazine industry repre-
sentative on the Advertising Coun-
cil board.
Theodore S. Repplier was re-
elected president of the public
service advertising organization,
and Allan M. Wilson and George
P. Ludlam were again named vice
presidents.
KMPC Hollywood has banned Capitol
Records' release of Try by Stan Free-
berg, the voice of Cecil on KTLA
(TV) Time for Beany.
TIME BUYING FOR >52 . . . bq WSOY and WTAX
l
YOU WERE RIGHT BOSS — I FOUND
THE ANSWER WITH WTAX IN
SPRItf&FfELD AND WSOY IN DECATUR/
THESE TWO STATIONS DOMINATE
THE RICH MARKET THAT BOTH
CHICAGO AND ST. UOUIS N\\SS/
fclATC* The largest market in Illinois outside of Chicago is covered by WTAX and WSOY. This tremendous market has
nvi ta 261.850 families with a population of 733.900. 66,671 industrial workers earn a total of $179,602,000.00 each year.
The net farm annual income is $457,403,000.00 — $9,016.00 income per farm family, OVER TWICE the national
average.— $782,738,000.00 total annual retail sales. This major market is YOURS %A#C / W
AT APPROXIMATELY ONE-HALF the cost of any other major market in the U.S. W VV f
WTAX
AM and FM
CBS AFFILIATE
SPRINGFIELD
WEED * CO., Notional Representatives
AM and FM
CBS AFFILIATE
DECATUR
BROADCASTING • Telecasting
April 7, 1952 • Page 65 1
'AMERICA'S HOUR' Kirby Plqn Aid Promised
ADVERTISING is taking up the
cudgels on behalf of a campaign
to recharge civilian and military
morale and drive across the
validity of America's fighting
cause in this election year.
Progenitor of the idea is Col.
E. M. Kirby, chief, Radio-TV
Branch, Dept. of Army, who en-
visions "an antiphonal America's
Hour . . . which radio with the
leadership of The Advertising
Council can bring to ears hoping
to hear, and soon."
Col. Kirby appropriately broached
the plan with Theodore Rep-
plier, council president, at the an-
nual Voice of Democracy contest
luncheon last February. Actually,
the Army radio-TV information
chief had been toying with the
idea since last fall when he con-
ceived the notion of an America's
Hour on radio [Closed Circuit,
Sept. 3, 1951].
Using simple good old-fashioned
patriotism as the theme — against
a "cross-fire of political battle and
controversial charges" traditional
in a Presidential election year —
Col. Kirby has called on the broad-
casting and advertising industries
to approach this "two-way street"
of civilian and military morale.
Already, promises of cooperation
have been given fortuitously by
The Advertising Council, Ameri-
can Assn. of Advertising Agencies,
the Advertising Assn. of the West,
the Assn. of National Advertisers
and such organizations as the
Coca-Cola Co., as well as NARTB.
Mr. Repplier has contacted Paul
W. West, ANA president, and
Frederic R. Gamble, AAAA presi-
dent, on behalf of the Kirby
proposal. The results have been
gratifying.
Mr. Repplier advised Mr. West
that the Army radio-TV chief has
posed a "very real problem," one
which concerns every citizen. He
suggested the Kirby letter be cir-
culated among ANA members.
"For example, there may well be
opportunities on many radio shows
to introduce a spot which reminds
people that there are men in Ameri-
can uniforms around the world
protecting our right to sit home in
an easy chair before a radio or tele-
vision set," Mr. Repplier explained.
Another possibility, he felt, is the
use of film from Korea on some
shows, with the announcer re-
minding viewers "that we have a
lot of boys in uniform doing a lot
of unpleasant jobs." The boys,
seeing such evidence in these shows
overseas, "will feel much less like
forgotten men," he added.
Mr. Repplier advised Mr. Gamble
that while advertisers are the "con-
trolling factor" in lending assist-
ance, "certainly there are ways
in which some of the agencies
might help." He urged the pro-
posal be circulated through the
AAAA's. Mr. Gamble thought
the idea "splendid" but suggested
distribution through the ad coun-
cil.
Others Interested
In point of concrete results,
Robert C. Coleson, Pacific Coast
representative of the Advertising
Council, conferred with Neil Rea-
gan, president of the AAW, who in
turn asked 42 member ad clubs in
11 western states to publicize the
plan at their luncheon sessions.
In addition, Art Linkletter prom-
ised to push the idea in his net-
work shows, Mr. Coleson reported.
Mr. West expressed interest in
the proposal and promised "we will
do everything we can" upon his
return from the ANA convention
in Hot Springs, Va., held last
month [B*T, March 24].
Similar interest was conveyed
by Felix W. Coste, vice president
of the Coca-Cola Co. He sug-
gested the overall project be un-
der-written by the Advertising
Council which "could do the job
most effectively."
Part of the broadcast work in
which Col. Kirby has continued to
pioneer is reflected in the TV series,
the Big Picture, which has ex-
panded to some 83 TV outlets.
Stations carrying the series have
been given certificates and the
programs enter a second phase
today (April 7) [B*T, March 31].
In the letter he circulated to Mr.
Repplier and others, Col. Kirby
noted that "it is obvious the 'mili-
tary' is caught in the increasing
cross-fire of political battle and
controversial charges." He termed
it a "specific democratic luxury for
which the military are at defense
stations throughout the world
today," and quoted a recent Gallup
poll in which almost 60% felt the
Korean action was "unnecessary."
He continued:
Somewhere a voice in the wilderness
of electronic sound is needed: a voice
with not political overtones, but a
voice from and to the center of main
street America that makes a man with
a rifle in Korea feel that he is needed
there, his family proud to have sent
him there, and his country con-
tinuously anxious as to his where-
abouts, aware of his accomplishments,
his wants, and his desires. This is
that two-way street we were talking
about. . . .
"No one can have all the answers
for radio and the Advertising
Council, but it seems sure it's more
than a spot announcement cam-
paign" and news analyses, Col.
Kirby said. Using fragmentary
sketches as examples Col. Kirby
concluded: "It's the sound of all
these things, all these people, all
the services, all America. . . ."
RIAS EXPANDS SCHEDULE
Now on 24-Hour Basis
IN A BID to counteract all-night
programming of a communist radio
network in Germany, the American
radio station (RIAS) in Berlin has
inaugurated around-the-clock oper-
ation with addition of two extra
hours, the Dept. of State has an-
nounced.
RIAS has activated a transmitter
at Hof, Bavaria, and fanned out its
22-hour daily schedule through the
3-5 a.m. period, it was explained.
Five-minute newscasts are aired
during the extra hours. The Hof
transmitter will complement RIAS
shortwave and wired transmitting
facilities in a move to offset pro-
gramming of a five-station Soviet-
zone communist network. Service
is aimed at listeners in Berlin and
the Soviet zone.
DEFENSE OP/
House Group Orders Slash
CONTINUING its attack on Pen-
tagon "publicity" operations, the
House Appropriations Committee
last Thursday ordered the Dept. of
Defense to slash its Washington
public information force by over
75%. The group took this action in
reporting out the department's 1953
appropriations bill, which the lower
chamber will take up today (Mon-
day).
There was no immediate indica-
IT'S homecoming for Ma Perkins and
"Shuffles" Shober (Virginia Payne
and Charles Egelston) in Cincinnati
where the two took part in WLW's
30th anniversary luncheon. L to r: Mr.
Egelston; Miss Payne, and William
Ramsey, Procter & Gamble's radio di-
rector. The two performers, natives
of Greater Cincinnati, have starred
in the Ma Perkins radio series more
than 1 8 years. Show started on WLW.
AIR FORCE FUNDS
Electronics Projects Asked
FUNDS for electronics — for major
procurement including Air National
Guard equipment and research and
development projects — are con-
tained in an Air Force appropria-
tions bill studied by the House
Appropriations Committee.
Air Force officials told an appro-
priations subcommittee, headed by
Rep. George H. Mahon (D-Tex.),
that the electronics program calls
for monies for research and de-
velopment, testing of airborne and
ground radio, and radar equipment
for piloted and pilotless aircraft.
Included in the Air Force budget
are a request for laboratory funds
($14.1 million-plus), travel costs
($804,000), and research and de-
velopment ($2.2 million-plus).
Sum of $3.2 million-plus is
sought for the Air National Guard,
covering such items as "major
radio, radar, telephone and com-
munications center equipment"
with test equipment. Fiscal 1953
estimate for UHF communications
equipment is $39.8 million.
An estimate which placed aver-
age cost-per-pound of airborne
electronics items or similar com-
ponents at $46 and average cost-
per-pound of ground electronics or
communications systems at $6, was
revealed during the hearings.
The Air Force also requested
$48.4 million for procurement of
"on-base communications" equip-
ment. These include radio relay,
facsimile, and other services not
provided under authorized allow-
ances.
tion as to how the reduction would
affect media operation of each serv-
ice or the Office of Public Informa-
tion's Radio-TV Branch, should the
House and Senate sustain the ac-
tion. Also directed was a 50% cut
in staffs of each service. The com-
mittee recommended sum of $312,-
500 for all OPI activities.
The Air Force may drop two
public service radio programs as
the result of reduction in similar
personnel directed by Secretary
Thomas Finletter [B*T, March 31].
The BIGGEST
rural and small town
AUDIENCE
in Mid-America
More rural and small-town homes
are tuned in to KCMO than to
any other station in the area — ac-
cording to the newly-completed
Conlan "Study of Listening Habits"
in Mid-America. Your message on
KCMO reaches them through
programming planned to fit their
needs. It's a big, prosperous, loyal
audience — and you can reach it
best with KCMO.
CMO
50,000 WATTS • 810 KC.
125 E. 31st St., Kansas City, Mo.
or THE KATZ AGENCY
Page 66 • April 7, 1952
BROADCASTING • Telecasting
PULSE TOP 70
Months Are Compared
TOP TEN network radio programs,
comparing Jan.-Feb. multi-market
ratings with those of Nov.-Dec,
have been released by Pulse Inc.
Listing shows evening, Monday-
Friday daytime, and Saturday and
Sunday daytime ratings as follows:
Evening
Program Average
Rating
Jan. Nov.
Feb. Dec.
Jack Benny (CBS) 11.8 11.4
Lux Theatre (CBS) 9.9 10.3
Bergen-McCarthy (CBS) 9.7 10.2
Amos 'n' Andy (CBS) 8.9 9.1
Bob Hope (NBC) 7.6 7.6
You Bet Your Life (NBC) ... 7.6 7.7
Dragnet (NBC) 7.5
Godfrey's Talent Scouts (CBS) 7.5 7.7
Winchell, Alsop (ABC) 7.4 9.1
Fibber McGee & Molly (NBC). . 7.3
Monday-Friday Daytime
Program Average
Rating
Jan. Nov.
Feb. Dec.
Arthur Godfrey (CBS) 9.3 9.2
Helen Trent (CBS) 7.9 7.7
Our Gal Sunday (CBS) 7.8 7.7
Ma Perkins (CBS) 7.7 7.3
Big Sister (CBS) 7.6 7.3
Wendy Warren (CBS) 7.6 7.5
Aunt Jenny (CBS) 7.5 7.7
Grand Slam (CBS) 7.3 7.4
The Guiding Light (CBS) 7.1
Young Dr. Malone (CBS) 7.1 6.8
Saturday & Sunday Daytime
Program Average
Rating
Jan. Nov.
Feb. Dec.
Theatre of Today (CBS) 5.5 5.5
Grand Central Station (CBS) . . 5.3 5.4
The Shadow (MBS) 5.2 5.0
Stars Over Hollywood (CBS) . . 5.2 5.7
True Detective Mysteries (MBS) 5.1 5.1
City Hospital (CBS) 4.9 4.5
Give and Take (CBS) 4.6 4.8
Let's Pretend (CBS) 4.5 4.6
Whitehall 1212 (NBC) 4.5
Martin Kane (NBC) 4.4 4.0
BAB Roundup
Continued from page 27)
excellent progress recorded during the
past six months.
John F. Patt becomes chairman
of the Finance Commitee.
Amer. Tobacco Sales
BOTH unit sales and dollar sales
of American Tobacco Co. for the
first two months of 1952 were well
ahead of those for the correspond-
ing period last year, Paul M. Hahn,
company president, reported to
stockholders at their annual meet-
ing April 2, in Flemington, N. J.
All directors were re-elected.
William J. Staab
WILLIAM J. STAAB, 53, media
manager for Fuller & Smith &
Ross, advertising agency, died
Wednesday in Cleveland. Consid-
ered dean of Cleveland advertising
media directors in years of service,
Mr. Staab started with the firm 39
years ago as office boy.
BASEBALL
SOUND EFFECT
5 0/F SPEEDY-Q DISCS
ICOVER AIL REQUIREMENTS
*10*or$2.ea.
Order CO J>, Today While Supply la$H
Charles Michelson, Inc.
15 West 47th St., N. Y. 36
Attending were: Kenyon Brown,
KWFT Wichita Falls, Tex.; Gene Cagle,
KFJZ Fort Worth; Charles C. Caley,
WMBD Peoria; Martin B. Campbell,
WFAA Dallas; Joseph Baudino, rep-
resenting Walter Evans, of Westing-
house, Baltimore; Simon Goldman,
WJTN Jamestown, N. Y.; George Hatch,
KALL Salt Lake City; Louis Hausman,
CBS New York; Edgar Kobak, WTWA
Thomson, Ga.; William McGrath,
WHDH Boston; John Meagher, KYSM
Mankato, Minn.; Adrian Murphy, CBS
New York; John Patt, WGAR Cleve-
land; H. Preston Peters, Free and
Peters, New York; William B. Quarton,
WMT Cedar Rapids, Iowa; Theodore
Streibert, WOR New York; Robert D.
Swezey, WDSU New Orleans; Don
Thornburgh, WCAU Philadelphia;
Frank White, Mutual, New York; Allen
Woodall, WDAK Columbus, Ga.; Wil-
liam B. Ryan, president BAB Inc.
Excused were: William Beaton,
KWKW Pasadena; Robert Dunville,
WLW Cincinnati; Eugene Katz, Katz
BAB STRENGTH
Told by President Ryan
MEMBERSHIP of Broadcast Ad-
vertising Bureau totals 572 sta-
tions, four networks and a group
of associates, BAB President Wil-
liam B. Ryan announced at the con-
clusion of the NARTB .Chicago
Convention.
This provides BAB with a $563,-
000 budget as a new fiscal year
starts, compared to $340,000 in the
past year.
Complete separation of BAB
from NARTB April 1 left the sales
agency without the 30% share of
NARTB dues many members of
that association had made avail-
able. Operating independently,
BAB now charges half the highest
hourly rate per month.
During the convention, BAB
signed 125 station members, Mr.
Ryan said. At its peak period under
the NARTB dues-sharing plan,
BAB had reached a March total of
about 970 station members. Some
of these were lost through NARTB
member default, according to BAB.
Recruiting Is Under Way
Membership recruiting has start-
ed under a committee of BAB state
chairmen. These chairmen will
make station contacts before
BAB's 42 area sales clinics open
starting in mid-Api*il. Only BAB
members are eligible to attend the
clinics.
"We're delighted to find that we
can now proceed with our plans for
an even stronger and more aggres-
sive sales organization during the
coming year," Mr. Ryan said. Sta-
tion reaction during this conven-
tion was such that we fully expect
to hit the $600,000 budget mark
within a comparatively short time.
"As a result, we are proceeding
immediately with our plans for the
establishment of a Chicago office,
to be headed by someone well
versed in the fields of sales and
promotion. We also plan to im-
mediately strengthen sales, promo-
tion and research staffs at BAB's
New York headquarters."
Agency, New York; Robert Kintner,
ABC New York; Arch Morton, KJR
Seattle; George B. Storer, Fort Indus-
try, Birmingham, Mich.; Niles Tram-
mell, NBC New York; Frederic W.
Ziv, Frederic W. Ziv Co., New York.
'POLITICAL' ADS
'Institutional' Tag Hit
BARB at institutional advertising
used for "political" purposes was
thrown in the Senate last Tuesday
by Sen. Hubert H. Humphrey (D-
Minn.).
Sen. Humphrey said he was criti-
cizing an "abuse" of institutional
advertising — "I refer to the grow-
ing practice of institutional adver-
tising for political purposes being
used as a tax deductible business
expense."
The attack by the Minnesota
Democrat brings to the fore a criti-
cism that has been heard off and on
both in the Senate Finance Com-
mittee during hearings on tax
measures and in Congressional
chambers.
Policy now being followed by the
Treasury Dept. and the Internal
Revenue Bureau is to permit insti-
tutional advertising as a deductible
tax expense providing the amount
spent is "reasonable" in compari-
son with what the individual firm
has spent previously.
Cites Newspaper Ads
Sen. Humphrey said that what
set off his attack were two full-
page advertisements appearing in
a Washington paper that morning,
one by McGraw-Hill Publishing Co.
on wages and prices, another by
Safeway Stores Inc. of Oakland,
Calif., national food chain, on the
price stabilization program.
Both of these advertisements,
according to the Senator, had noth-
ing to do with the actual product
of these two firms.
I desire to make it perfectly clear
that I am not opposing any right of a
corporation or of any person to ex-
pound political views. I respect that
right regardless of whether I agree
with the point of view -expressed. What
I am saying is that it is not a legitimate
business expense. It has nothing to do
with the product sold by a corporation,
whether it be Safeway, McGraw-Hill,
Standard Oil, or any other corporation.
Sen. Humphrey said he planned
to study the matter further and
bring it to the attention of the Sen-
ate and to the Treasury Dept.
Sen. William F. Knowland (R-
Calif.) suggested that Sen. Hum-
phrey might also want to study
publications and copy "intended to
be used on billboards and presum-
ably on television and radio pro-
grams, as well as in the form of
newspaper hand-outs" by the Office
of Price Stabilization to "Sell" its
case to the people.
Sen. Humphrey answered that
Congress itself can stop any part
of the government from spending
money for this purpose "but I
submit that advertising by a cor-
poration is a proper legitimate tax
deductible item only when it re-
lates to its own business." The
taxpayer, he noted, has no recourse
to corporation "political" ads be-
cause housewives cannot "place
'Leaky Bucket1
BOTTOM fell out of a leaky
Capitol Hill information
bucket last week. Report that
Sen. Hubert H. Humphrey's
(D - Minn.) subcommittee
studying newsprint in the
Senate had recommended
newspapers should raise their
advertising rates was "a mis-
take by the staff," the Sena-
tor said. Word that such a
recommendation had been
made leaked out over the
previous week end. Sen.
Humphrey termed the leak
"a very tragic thing." Pro-
posed report, he added, was
a confidential committee print
and "should not have leaked."
He said he was not aware
the language on ad rates was
in the report when it was
sent to the printers and in
any case, it had no business
being in there.
full page ads in the 400 newspapers
in the country and deduct the ex-
pense from their income tax."
Problem of institutional adver-
tising, Sen. Humphrey said, "is a
serious one in the light of recent
Congressional interest in campaign
expenditures. One of the loopholes
in our present laws affecting cam-
paign expenditures is the use of
political advertising by business
concerns who deduct the cost of
this advertising from their tax re-
turns."
S00 Walls
Nights
with COMPLETE coverage of
Southern New York — Northern
Pennsylvania trading area . . .
Serving 381,700
customers
with primary V
coverage in 7
BROADCASTING • Telecasting
★ ★★the Triple Cities
★ Binghomton * Endicotf ★ Johnson City
NBC IN THE SOUTHERN TIER
George P. Hollingbery, Nat. Rep.
April 7, 1952 • Page 67
RECORD SALES
TV Seen Stimulating
TELEVISION will stimulate rather
than retard demand for records by
causing more people to seek en-
tertainment at home, Glenn E. Wal-
lichs, president of Capitol Records
Inc., stated in his annual report to
stockholders.
Convinced that recordings will
continue to "enjoy popularity as a
major form of entertainment," he
revealed that Capitol Records sales
and profits in 1951 were "well
ahead of 1950."
Sales in the 12 months ending
last Dec. 31 were $13,385,548, an
increase of $1,069,229 over 1950
total. Last year's net income, he
reported, after $437,000 for fed-
eral income taxes, was $408,439, re-
flecting somewhat higher prices
and improved manufacturing and
operating efficiency, Mr. Wallichs
said.
The 1950 net income was $201,-
509, after federal income tax of
$121,000.
Working capital on Dec. 31 was
$2,760,475, an increase of $158,914
during the year. Compared with
the preceding year-end, cash was
up more than a half million dollars
to $1,202,440, report said.
WGAR-FM PLANS
Now Assembling Equipment
FIRST major station in several
months to enter FM, WGAR-FM
Cleveland, after getting FCC ap-
proval fortnight ago for 99.5 mc
(Channel 258), plans to go on the
air as soon as equipment is assem-
bled.
Carl E. George, WGAR general
manager, said the FM adjunct
would cost about $50,000. "This
demonstrates our belief in the fu-
ture of the aural medium," he said.
WGAR-FM will reverse the his-
tory of Cleveland FM, where at one
time there were eight stations. Two
suspended broadcasting in the last
three years. WGAR-FM, CBS
affiliate, will round out the FM net-
work picture in the area. WGAR
applied to the FCC for FM several
years ago, but application was held
up pending outcome of the lengthy
G. A. (Dick) Richards case.
allied arts
Mr. Tinkham
JAMES M. BOERST, owner of Ex-
ecutives Radio-TV Service, Lareh-
mont, N. Y., named associate pub-
lisher of monthly Rorabaugh Report
on Spot Radio Advertising.
FREDERIC BERNER, manager of de-
fense products, American Home Foods,
to Industrial Surveys, N. Y., as super-
visor of account group and PAUL
LIDEEN, client service executive of
A. C. Nielsen Co., to Industrial Sur-
veys as account executive.
RUSSELL J. TINKHAM, co-founder
and past president
of Magnecord Inc.,
to Ampex Electric
Corp., as manager
of newly estab-
lished Chicago of-
fice.
R . T^~ CAPO-
D ANNO, director
of engineering at
Emerson Radio and
Phonograph Corp.,
N. Y., elected vice
president in charge
of engineering.
E. J. BAUGHMAN, electrical engineer,
named West Coast representative for
TV equipment sales for General Pre-
cision Labs.
CLIFFORD C. ROSE, audio-visual
technician, to sound studio sales staff
of Hudson Radio and Television Corp.,
N. Y.
SIDNEY GROVES, assistant sales
manager of Macy's, N. Y., named fac-
tory representative of CBS-Columbia
to cover Connecticut and New York
state except metropolitan New York.
W. L. ROBERTS, Inc., Memphis, Tenn.,
named CBS-Columbia distributor for
northern Mississippi, western Tennes-
see and eastern Arkansas.
ALEX THOMSON, manager of CKCL
Truro, N. S., appointed representative
in Atlantic provinces of S. W. Cald-
well Ltd., Toronto, transcription dis-
tributor.
COL. EDWARD. J. POTTER, U.S.A.F.,
ret., San Antonio, Tex. public rela-
tions man, named sales representative
for United Artists Television, that
city.
N. HINKLE BARCUS, manager of
Ideal Pictures, N. Y., appointed sales
There is no better way
to go straight to your
sales targets in the pros-
perous Jackson market
than through popular
WJDX.
REPRESENTED NATIONALLY
If tke
GEORGE P. HOLUNGBERY CO.
manager of Visual Media Inc., that
City.
ROBERT I. GAINES, head of export
activities, Instrument Div., Allen B.
DuMont Labs, promoted to export
manager for newly created Interna-
tional Division.
A. M. REPSUMER appointed TV su-
pervisor at Baker Mfg. Co., Evans-
ville, Wis.
H. R. LETZTER appointed sales man-
ager of industrial division of Web-
ster-Chicago Corp., Chicago (record
changers, phonographs, magnetic wire
and tape recorders).
TED BOISUMEAU, Paramount Thea-
tres, Chicago, and TOM McMANUS,
Shell Oil sales representative, ap-
pointed to sales staff, Telenews Pro-
ductions Inc., N. Y.
FRED MESSENGER, casting director,
King Bros., Hollywood, and JACK
MURTON, like capacity M-G-M, Cul-
ver City, form TALENT ASSOC.,
(TV casting agency) at 6920 Sunset
Blvd.
MITCHELL ARON, engineering staff
of Hazeltine Electronics Corp., Little
Neck, L. I., to technical staff of
Andrea Radio Corp., Long Island City,
N. Y. S. RONALD HACKER joins
company's product design and de-
velopment section.
WILLIAM E. JONES, former radio
director of Henri, Hurst & McDonald,
Chicago, and head of own program
production group, appointed Chicago
representative for Charles Michelson
Inc., N. Y., TV film distributors.
FRANK COOPER, owner Frank
Cooper Assoc., Hollywood (talent
agency), father of girl, Pamela,
March 25.
W. J. JDLES, credit manager, Crosley
Distributing Corp.,
N. Y., appointed
national credit
manager.
HAROLD JOVIEN,
head of West Coast
radio-TV division
General Artists
Corp., Beverly
Hills, joins radio-
TV department
Music Corp. of
America, that city.
DAVID H. KUT-
NER, director of merchandising,
Campbell-Ewald Co., N. Y., to Norge
Div. of Borg-Warner Corp., that city,
as director of advertising and public
relations effective April 1. succeeding
CHARLES MacMAHON, now eastern
regional manager for Norge.
WARD PRODUCTS Corp., Cleveland,
has released booklet covering its line
of mobile antenna rods, bases and
springs titled Form 54-153.
CBS-COLUMBIA Inc., Brooklyn,
manufacturing subsidiary of CBS,
names National Electronics Co.,
Minneapolis, as distributor for east-
ern Minnesota and western Wisconsin.
RALPH TAYLOR, sales promotion
manager CBS-TV Hollywood, to
Long Beach Press-Telegram, Long
Beach, Calif., in similar capacity.
JAMES D. NORTH, general manager
of Western Beet Sugar Producers
Inc., S. F., appointed vice president
Mr. Jile
in charge of western operations for
Industrial Surveys Co.
KAYE-HALBERT Corp., Culver City
(mfrs. TV sets), names Wholesale
Radio & Electric Supply Co., S. F., as
distributors in that area and San
Jose Television Supply Co., San Jose,
for San Benito, Santa Cruz, Santa
Clara and Monterey counties area.
OTTO A. HARBACH, president of
American Society of Composers, Au-
thors & Publishers, last week named
to Veterans Hospital Radio Guild's
board of governors for 1952 fund
drive.
BERNARD HENDEL, general man-
ager of Hendel Fruit Co., joins United
Artists Television as Pittsburgh rep-
resentative.
HARRY ROE, manager media depart-
ment, Foote, Cone & Belding Inc.,
It. A., and HENRY ESCHEN, man-
ager Edward S. Townsend Co., that
city (magazine representatives), form
ESCHEN & ROE Co. (publishers'
representative), at 1324 Wilshire
Blvd.
EDWARD STASHEFF, TV supervisor
of WNYE New York, and EDGAR E.
WILLIS, professor of speech at San
Jose State College, appointed to U. of
Michigan's speech department faculty
effective next fall.
£<?juipment •
AUDIO-MASTER Corp., N. Y., an-
nounces development of transcription
player combined with PA system
called AM 53-PA. Instrument has
12-inch detachable loudspeaker with
10-foot extention cord and plays all
sizes of records and transcription
from 7 to 17% inches.
BAKER MFG. Co., Evansville, Wis.,
announces production of 10 AM fitted-
end mast, electrically welded for
strength and long life. Mast features
special Baker tapered joint for stack-
ing ten foot sections together to make
higher masts.
PLASTOID Corp., N. Y., announces
production of 300 ohm twin lead-in
for television antennas designed to
produce steadier more dependable
pictures.
SIMPSON ELECTRIC Co., Chicago,
announces manufacture of new oscil-
loscope calibrator termed Model 276,
featuring direct meter readings.
Unit is companion piece for Model
476 Mirroscope which features ver-
tical mounting of cathode ray tube.
"Technical • • •
KENNETH PENDLETON returns to
WKBZ Muskegon, Mich., as technical
director after 18 months with U. S.
Navy.
PARKER L. LAVERTY to KXOK St.
Louis as engineer.
WILLIAM P. ENDICOTT, engineer-
announcer, KBRC Mt. Vernon, Wash.,
father of boy, William Paul, March
26.
PAT POLILLO, projectionist, WAAM
(TV) Baltimore, appointed camera-
man. LEONARD NORINSKY, camera-
man at WTOP-TV Washington, joins
WAAM's staff in same capacity.
CHARLES LIND, engineer, WSB At-
lanta, and June Nixon were married
last week.
Page 68 • April 7, 1952
SYLVANIA Electric Products is of-
fering magnetic screwdrivers, de-
signed especially to meet the needs of
TV-radio servicemen, to service deal-
ers wko purchase 100 Sylvania re-
ceiving type tubes or four Sylvania
picture tubes between April 1 and
May 15.
BROADCASTING • Telecasting
Our Respects to . . .
(Continued from page 58)
Wholesale Co., Miami. Two years
later, in 1921, he became treasurer
of that firm.
In 1924, he formed the Wolfson-
Meyer real estate firm with Sidney
Meyer, his brother-in-law. This
was the beginning of a co-equal
partnership that has continued to
the present time. Mr. Meyer, prior
to the merger, had been general
sales manager of the Old Fox Film
Corp.
The Wometco Theatre Circuit
(Wolf son-Meyer Theatre Co.) was
established in 1925 with the erec-
tion of the Capitol Theatre in
Miami. The chain now boasts 37
movie houses.
The motion picture industry,
however, did not claim all Mr.
Wolfson's activities. From early
youth he had been interested in
civic affairs. This led to his par-
ticipation in local politics and his
election to the Miami Beach coun-
cil in 1939.
In 1943, he was re-elected to the
council with the highest number of
votes received by any contestant up
to that time. His high returns and
his service in the city council re-
sulted in his installation as mayor
of Miami Beach.
Leaves for Service Overseas
Politics were temporarily shelved
in September that year when Mr.
Wolfson resigned as mayor to
enter the U. S. Army. Military
service included duty in England,
North Africa, France, Germany,
Austria and Belgium. Outstanding
service won him promotion to lieu-
tenant colonel. He was decorated
with the Bronze Star with Oak
Leaf Cluster and the French Croix
de Guerre.
The war over, Mr. Wolfson re-
turned to Miami and the expand-
ing theatre circuit, again becoming
active in various theatre trade or-
ganizations both in Florida and
nationally.
It was in 1948 that Mr. Wolfson
entered the video field. He applied
I for and received a construction
permit for WTVJ, Channel 4, in
Miami. The growth of that station
is Florida TV history.
In 1950 and 1951, he served as
chairman of the TV committee of
the Theatre Owners of America.
In late 1951, Mr. Wolfson was
elected president of this organiza-
tion, which represents more than
half of the 20,000-odd movie houses
in the nation.
As TOA president, he has urged
its members to "join with television
to build a new medium of enter-
tainment that will surpass any-
WKOW
JOHN A. KENNEDY (I), chairman of
the board, KFMB-AM-TV San Diego,
is recipient of awards for "extra-
ordinary meritorious service to the
men and women of the Armed Forces"
by the stations. George A. Scott,
chairman of the San Diego Council
of the U. S. O., made presentation.
thing heretofore imagined."
Mr. Wolfson married the former
Frances Louise Cohen. They have
three children, Louis, 24, a WTVJ
public relations executive; Frances,
a student at Bennington College,
and Mitchell Jr., 13.
In addition to professional or-
ganizations, Mr. Wolfson is an
active trustee of two hospitals; a
member of the Rotary, Elks, Free
& Accepted Masons, the Mahi
Shrine Temple, Westview Country
Club in Miami, the Harmonie Club
of New York, American Legion and
is first assistant barker of the
Variety Club of Miami.
For recreation, Mr. Wolfson
plays golf. Or rather, he formerly
played o-0lf. In the three years
since Wometco entered TV, he
hasn't been on a golf course.
However, Mr. Wolfson finds
recreation in planning the future
of WTVJ and theatre television,
which to him is still an exciting
threshold.
WBAL Documentary
DOCUMENTARY and dramatic
program was fed NBC by its
affiliate, WBAL Baltimore, last
Thursday 10:30-11 p.m. marking
the station's 25th anniversary of
its affiliation. Program, touching
on historical scenes and events in
the Baltimore area, illustrated
service and entertainment afforded
listeners by NBC and highlighted
audience reaction to name NBC
stars and shows. WBAL is super-
vised by D. L. (Tony) Provost, vice
president and general manager of
the Radio and Television Division
of the Hearst Corp. Leslie Peerd
Jr. is station manager.
Direct Mail Volume
DIRECT mail dollar volume for
February 1952 was $96,355,838— a
gain of 19.9% over the same month
last year — according to figures re-
leased last week by Frank Frazier,
executive director, Direct Mail Ad-
vertising Assn. Total for January
and February was $188,256,223, a
10% -plus increase over the cor-
responding 1951 period.
Would Amend Atlass Contract,
Renewal Bid Advises FCC
OFFER to revise its management contract with Atlass Amusement Co.
was made by WKOW Madison, Wis., last week in a petition to the FCC.
The petition requested that the Commission reconsider its action last
November in setting for hearing the station's application for renewal of
license [B«T, Nov. 12, 1951]. *
Hearing, which was scheduled to
start March 28, was postponed in-
definitely.
The petition said that if the Com-
mission feels 50%. of the net profits
plus travel allowances give Atlass
control of the station, the contract
will be revised to pay a fiat $1,250
a month to the management con-
sulting firm. It also would be re-
vised to allow cancellation at the
end of any year, upon three months'
notice.
Hearing on WKOW's license re-
newal application was set on inti-
mations bv the FCC that Monona
Broadcasting Co., licensee of
WKOW, had abdicated its control
through the contract with Atlass
Amusement Co. The FCC also im-
plied that WKOW secured a CBS
affiliation after hiring the Atlass
firm. Atlass Amusement Co. is
headed by H. Leslie Atlass Jr., son
of the CBS Western Division vice
president.
Last week's petition recounted
the early history of the Madison
station, told of $154,597 in operat-
ing deficits from Jan. 1, 1948, to
Sept. 30, 1950. It also pointed out
that the station cost $250,000 to
build, almost double the amount es-
timated.
Income Increase
After Atlass Amusement Co. was
signed as management consultant,
the station's income rose rapidly,
the petition stated. In 1951, WKOW
had a net operating income of
$293,108.02 plus other income of
$3,263.63, and an operating expense
of $255,815.84.
Story of WKOW, as related by
station executives in affidavits to
the petition was as follows: Needs
of the station in the early days
were two — CBS affiliation and a
competent manager. CBS told
WKOW officials that its O&O Chi-
cago station, WBBM, covered Mad-
ison adequately.
In 1950, Chicago attorney Arthur
Morse tried to buy the station for
a buyer later identified as H. Leslie
Atlass Sr. Stockholders did not
wish to sell, set price far above its
value. Subsequently, WKOW of-
ficials were invited to Chicago to
meet Mr. Atlass, where they dis-
cussed their need for a CBS affilia-
tion and a manager.
Mr. Atlass turned them over to
his son, who had set up as a man-
agement consultant. He also told
them that recent surveys showed
CBS was not being covered ade-
quately in Madison and that it was
seeking a Madison affiliate.
After signing a management con-
tract with Atlass Amusement Co.,
station became a CBS affiliate. Its
affiliation contract with MBS was
cancelled when Mutual affiliated
with WJSC Madison, sharing affil-
iation with ABC on that station.
Mr. Atlass Jr. and members of
his family acquired 180 shares of
stock in the station at no par value,
giving them 4% ownership. At
one time, Mr. Atlass Jr. had op-
tions to buy 800 shares at $30 per
share, which would have amounted
to 13% to 19% of the ownership.
However, he did not exercise these
options.
Petition also related that a con-
tract between Michael Henry, pres-
ent manager of WKOW, and Atlass
Amusement Co. was drawn up when
Mr. Henry was being considered
for employment by the WKOW
board. It was drawn, petition
stated, to show WKOW principals
that Atlass Amusement Co. could
deliver the services of the man it
recommended to be station man-
ner. Mr. Henry, then manager of
WWXL Peoria, 111., never worked
for Atlass Amusement Co., the pe-
tition stated, and the contract
lapsed when he accepted the offer
to manage WKOW.
AMERICAN Newspaper Guild has ap-
plied for certification at Ottawa as
bargaining agent for Canadian Broad-
casting Corp. newswriters across
Canada.
GATES
QUINCY,
ILLINOIS
THESE OFFICES
TO SERVE YOU
QUINCY, ILL. . . .
HOUSTON, TEXAS
WASHINGTON, D. C.
MONTREAL, QUE. .
NEW YORK CITY .
BROADCASTING • Teleca:
TEL. 8202
.... TEL. ATWOOD 8536
. TEL. METROPOLITAN 0522
. . . TEL. ATLANTIC 9441
. TEL. MURRAY HILL 9-0200
April 7, 1952 • Page 69
Radio-TV Unity Affirmed
(Continued from page 23)
point. William B. Ryan, BAB
president, and his staff officers
were quietly claiming their budget
is heading above that of NARTB.
Prior to the convention, the bulk
of BAB's revenue had come via a
30% cut from NARTB member
dues, if members desired the serv-
ice. Now BAB membership will
cost as much as NARTB in some
cases, running half the highest
published hourly rate per month.
Have Common Interest
The two groups are competing
directly, from a membership view-
point, but have common interests
in stimulation of business for
broadcast stations. BAB was sep-
arated from NARTB so it could
enter the media field without trade
association handicaps, and slug
openly alongside printed and other
advertising media. This separation
is designed to strengthen the sales-
promotion organization, and BAB
responded to the expression of
faith by promising an improved
service.
Television occupied a heavier
share of convention attention, with
the industry heartened by the
promise of FCC Chairman Walker
that they probably will not have
to wait much longer for the TV
thaw and the new UHF band.
The chairman drew an ovation
WE DON'T HAVE TO
TELL YOU THIS:
The Green Bay Market is an
uncommonly receptive market
where average spendable in-
come exceeds state and na-
tional figures
WE'D LIKE TO TELL
YOU THIS
You can effectively and eco-
nomically cover this Green Bay
Market
PROGRAM POLICY:
"More Reasons for More
People to Listen More
Often."
J P
GREEN BAY, WIS.
McGILLVRA, Rep. N.Y.&CHI.
from the convention Wednesday
noon after his first formal address
in his new commission role.
In the manner of ex-Chairman
Wayne Coy, Mr. Walker advised
telecasters to avoid pressures for
expediency. The TV freeze has last-
ed a long time, he said, because the
Commission is drawing up a master
plan for development of a leading
industry, the dominant medium of
mass communication.
His unfreezing promises were
tempered by the reminder that li-
censing will proceed "at a snail's
pace." Staff and budget shortages
promise to aggravate the delays,
he indicated. Chairman Walker
mixed with delegates all during the
convention. He made many new
friends and served to bring the
industry and Commission into a
new understanding of common
problems. Flanking the chairman
at the convention were Vice Chair-
man Rosel Hyde and Commission-
ers George E. Sterling and Robert
T. Bartley.
History-Making Debate
Right after Chairman Walker's
address Wednesday noon a handful
of delegates heard a debate that
made history in the field of radio
and television freedom. Two of the
nation's leading lawyers debated
the right of radio and television to
report legislative and court pro-
ceedings.
The present trend toward cur-
tailment of radio-TV rights to re-
port public proceedings is danger-
ous and strikes at the fundamen-
tals of free enterprise, it was
pointed out in the discussion. Dele-
gates joined James M. Landis and
Louis Waldman in the arguing.
Even Mr. Waldman, who argued
against electronic reporting of
some types of hearings and trials,
agreed that radio and TV were
not getting proper protection.
Many a delegate, recalling recent
legislation tying the hands of ra-
dio and TV, winced as Mr. Wald-
man charged them with gross neg-
ligence in making their position
known in legal and legislative halls.
There emerged from the meet-
ing, however, what seemed to be
general agreement that broadcast-
ers and telecasters must wake up
or they will find themselves locked
out of more and more public pro-
ceedings.
Though the Wednesday after-
noon program fell apart from an
attendance standpoint, with the
Code Review Board given only a
few brief minutes, the overall pro-
gramming of the meeting was
praised. James D. Shouse, WLW
Cincinnati, was chairman of the
convention committee; Robert K.
Richards, NARTB public affairs
director, handled programming;
Neal McNaughten, engineering di-
rector, handled the largest tech-
nical conference in association his-
tory; C. E. Arney Jr., directed the
business operations, and President
Fellows was the executive head who
kept the project moving.
While much of the convention
time was devoted to workshop ses-
sions, planning for TV's expansion,
study of equipment and program-
ONE of two winners in RCA The-
saurus' home freezer-filled-with-beef
contest at the convention was K.
Cassel Thompson, president and
general - commercial manager of
WDAD Indiana, Pa. RCA models,
roving the fifth floor, reminded con-
ventioneers that Thesaurus is "your
steak in programming."
SECOND freezer with another 200
pounds of beef went to Bill Hunt (I),
chief engineer of WHIZ Zanesville,
who is congratulated by Judge Justin
Miller, NARTB board chairman. The
giveaway gimmick included importa-
tion of a prize-winning steer, named
Nobull, to the lower Exhibition Hall.
(See exhibit story page 52)
ming services, the public service
side of broadcasting and television
was given careful attention.
Besides reviewing the radio-TV
reporting situation in connection
with trials and hearings, the con-
vention promised to throw full sup-
port behind the Get-Out-The-Vote
Campaign. The fact that 1952 is a
presidential year was emphasized
and a strong resolution was
adopted at the Wednesday business
session. Another resolution cov-
ered the discrimination against
microphones and cameras in court
and hearing rooms, pointing par-
ticularly to the public's right to
know how its governing agencies
are operated.
In electing a new television board
Monday morning, TV members
elevated Robert D. Swezey, WDSU-
TV New Orleans, to the chairman-
ship. Mr. Swezey was a driving
force behind adoption of the TV
Code last autumn. Two directors
retired from the board. They were
W. D. Rogers Jr., KEYL (TV) San
Antonio, and Harry Bannister, who
is leaving WWJ-TV Detroit to join
NBC.
FM broadcasters had a busy
N.Y. CBS WAGES
Hike Pending WSB Okay
WAGE INCREASE of 1V2% to all
New York employes in the labor
grade structure — non-union, non-
executive staffers — was offered by
CBS management during a special
meeting of the employe-manage-
ment committee Tuesday. Em-
ploye members accepted unani-
mously.
Retroactive to March 31, the
plan awaits approval by the Wage
Stabilization Board, although CBS
agreed to start paying minimum
cost-of-living increases June 1 and
until WSB decision is made. If the
7%% increase is not approved,
CBS will pay the difference into a
merit fund, even though some 22%
of labor grade employes, currently
above the maximum for the classi-
fications, would be ineligible for
merit incr<
Discussions of the increase were
started by the employe-manage-
ment committee last November,
with employes seeking a flat 10%
raise in early March. Agreement,
when approved, will remain in ef-
fect until March 31, 1953.
BAM IS DISSOLVED
BMB Successor Yields
BROADCAST Audience Measure-
ment Inc., industry corporation
formed in 1949 to study the radio
research situation, was formally
dissolved Wednesday during the
NARTB Chicago convention.
Henry Johnston, WSGN Birming-
ham, wound up the corporation's
affairs at a meeting of directors.
Mr. Johnston was president of
BAM.
Formed in the dying days of
Broadcast Measurement Bureau
after conclusion of the second BMB
study, BAM served as a standby
agency. When private measurement
firms expanded the type and qual-
ity of their services, BAM failed to
draw industry-wide support.
meeting Monday morning, concen-
trating on their plan to promote
the medium on a state-by-state
basis. Three test drives have al-
ready been conducted. Interest ran
high in the FM meeting, with 50-
odd delegates turned away because
of lack of seating space.
Winding up the Convention was
the annual banquet, a complete
sellout. The banquet program fea-
tured Patti Page, vocalist. Enter-
tainment was supplied by ABC,
BMI, CBS DuMont MBS and
NBC.
IS KLICKIN'
Page 70 • April 7, 1952
BROADCASTING •Telecasting
Affiliates Committee
(Continued from page 23)
Thomson, Ga.; Clair R. McCol-
lough, of the Steinman Stations;
G. Richard Shafto, WIS Columbia
and WSPA Spartanburg, S.C., and
WIST Charlotte, N.C.; Hugh B.
Terry, KLZ Denver; Kenyon
Brown, KWFT Wichita Falls; John
Patt, the Goodwill Stations; George
B. Storer, Fort Industry Co.;
Leonard Kapner, WCAE Pitts-
burgh; Richard M. Fairbanks,
WIBC Indianapolis; Walter J.
Damm, WTMJ Milwaukee; Ben
Strouse, WWDC Washington, and
Robert D. Swezey, WDSU New
Orleans.
In his report, which he said rep-
resented the views of the full com-
mittee, Chairman Morency noted
that the group had opposed NBC's
late-1951 economic study for "sev-
eral basic reasons," and said "there
can be no question" that the com-
mittee's analysis of it, plus "the
determined and concerted efforts"
of NBC affiliates, "prevented its
adoption."
Notes Committee's Objections
He felt that "no one can tell
just what effect the adoption of
this plan, which has since been
shown to be unworkable and un-
sound, would have had." Commit-
tee's objections, he noted, as:
"1. Radio's effectiveness was to
be measured on the basis of the
presence, or non-presence, of an-
other medium — namely, television.
"2. The reappraisal was based
on BMB studies which were ac-
knowledged by most people to be
out of date and obsolete at the time
they were used.
"3. The study envisioned an
eventual cut in radio rates of as
much as 50%, a basis, we can all
agree, which if put into effect
would destroy the industry, at least
as we now know it."
Referring presumably to NBC's
subscription to the new Nielsen
survey, Mr. Morency pointed out
that the network has said a new
study will be made this spring "on
an entirely different basis," and
expressed hope that details would
be given to the network's affiliates
in advance. He noted, however,
that the study already is "in the
works," without the affiliates hav-
1"< ' k
PANELISTS at the audience promotion meeting outlining "The Tale of Three
Cities" included (back, I and r) John Esau, KTUL Tulsa, and Richard M.
Allerton, NARTB; front. Jack Knabb, of agency of same name in Rochester-
Worth Kramer, WJR Detroit, and Lee Little, KTUC Tucson, keynoter.
ing been acquainted with it.
Although he did not mention any
network by name at any time, it
was obvious he was referring to
CBS Radio when he pointed out
that a network "is currently at-
tempting a change in its contracts
with its affiliates that would per-
mit the network arbitrarily to
change rates practically without
notice." He added:
"It is the opinion of the com-
mittee that this is a very weak
position from the point of view of
the affiliated station and also from
that of the network. Such a con-
dition could have the direct effect
of bringing increased pressures
from the advertisers on the net-
work to decrease rates, the ad-
vertiser knowing that the network
has the power to decrease rates at
will and without further consent
or consultation with its affiliates.
"We think this is the worst
position in which a network could
place itself. It would invite hasty
and ill-considered action. The
committee strongly urges that each
affiliate carefully examine the ef-
fect of any suggested modification
of its network contract which
might weaken his station's posi-
tion and work to the detriment of
the entire industry."
In its work, Mr. Morency re-
ported, the committee has "con-
stantly borne in mind that our
WARD PROGRAMS $OLD— ALL NEW FOR '52
SHOW
Your Esso Reporter
I Was A Communist
The Fashion Reporter
Voice of the Turtle
The Admiral Hour
Milkman's Matinee
SPONSOR
$ Esso Standard Oil Co.
$ Tru-Ade Bottling Co.
$ Kline's Department Store
$ RCA-Victor Records
$ Gateway Television Co.
$ Carling's Beer & Ale
BUT, THERE'S ROOM FOR YOU, TOO!
RATINGS
RESULTS
RENEWALS
CBS RADIO NETWORK
WEED & CO., Representative
MARKET IN
WESTERN
PENNSYLVANIA
BROADCASTING • Telecasting
end objective was to attain for
radio a high degree of acceptance,
stability and a real appreciation of
its worth as an advertising medium.
We have tried to avoid winning
arguments and permanently los-
ing friends to the industry.
"At the same time, we have been
forthright, we have called a spade
a spade, and we have not deviated
from basic principle."
He recalled committee confer-
ences with representatives of the
Assn. of National Advertisers,
which launched the attack on radio
rates with its TV penetration
studies approximately a year and
a half ago, and said that as a
result "we are quite certain that
a different viewpoint is now held"
by the advertiser group. He cited
ANA's present insistence upon
better facts on all media [B«T,
March 24], and added:
"Note that a year ago all of
the emphasis was placed on the
effect that TV would have on only
one other medium, not all."
Research, Rates Stressed
He reported that the committee's
deliberations had indicated "two
major fields of greatest impor-
tance"— research, and rates.
"Radio still sells merchandise at
the lowest cost per dollar of sales,"
he asserted, "but the advertiser and
the broadcaster have become so
confused with the mass of con-
tradictory research studies that
both have forgotten all about sales,
the only reason for the use of any
medium."
He commended the ARBI studies
as a good step toward measuring
radio's selling power, as opposed
to the "trap" of using ratings as
a precise measurement.
The "popularity rating concept,"
he asserted, should be discarded.
"Radio should also discard the
concept of radio homes and start
measuring the number of people
who listen to radio," he said. He
singled out recent Nielsen meas-
urements as containing "inac-
curacies or distortions which are
costly to radio," in that they do
not, he felt, give a complete pic-
ture of listening.
Nielsen was mentioned specif-
ically, he said, "because it is the
only national rating service now
available and is the one most
relied upon by advertisers, agen-
cies and networks." He added that
local rating services have "im-
portant weaknesses."
Of rates and rate cutting, Mr.
Morency said "what really hurts
the industry are the rate cuts —
package deals — the absorbing of
costs and things of that nature.
They are the real menace to your
operation and to the health of the
entire industry."
Presumably referring to Gen-
eral Mills' current summer satura-
tion spot campaign, he said:
"Recently one of our largest ad-
vertisers has been offering busi-
ness to stations on a basis which
would mean a rate cut of about
75%. Acceptance of business on
such a basis could be the most
expensive dollars a station ever
took in. It would seem that a
broad acceptance of such terms by
broadcasters might well perma-
nently set new rates on approxi-
mately the level of that acceptance.
"This rate cutting is an insidious
thing — there is no end to it — it is
particularly disturbing to the users
of the medium . . . Just imagine
the time that could be spent on
really selling radio rather than
discussing just what the rate cut
would be. . . .
"The networks have not a good
(Continued on page 108)
FIRST!
WHLI 27.5
"A" Network— 50 Kw
"B" Network— 50 Kw
"C" Network— 50 Kw
"D" Network— 50 Kw
All others combined
21.8
18.1 i
14.2 ]
8.3
10.1 J
ONE STATION
WHLI DOMINATES
THE MAJOR LONG
ISLAND MARKET
CONLAN LATEST SHARE OF
AUDIENCE: Daytime, February,
1952 Hempstead, Long Island, N. Y.
Mill
HEMPSTEAD
LONG ISLAND, N.Y.
PAUL GODOFSKY,
AM 1100
FM 98.3
PRES.
REPRESENTED BY RAM BEAU
April 7, 1952 • Page 71
STEELMAN
Sit in
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Written in non-technical language, "Pattern for TV Profit" has been
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requirements.
PATTERN FOR TV PROFIT js written by
Roy F. Allison
Editor, Radio Communication Magazine In Collaboration With
A. B. Chamberlain
Chief Engineer
General Engineering Depa
Columbia Broadcasting System
Rodney D. Chipp
Director of Engineering
Du Mont Television Network
Raymond F. Guy
Manager
Radio & Allocation Engineering
National Broadcasting Company
Frank L. Marx
Vice President in Charge of Engineering, American
Thomas E. Howard
Chief Engineer
New York Daily News
Station WPIX
roadcasting Company
Nothing comparable in scope or factual details has been available up to
now for the simple reason that never before have the top television broad-
cast engineers collaborated in making their knowedge and experience
available to newcomers in this industry.
For example, the first chapter, in the March issue, details four distinct
types of TV stations. It explains the relation between market and area
requirements and the choice of basic facilities. It presents equipment
lists and costs. It gives a breakdown of management, operating, and
programming personnel, and average salaries. Also, it shows how to
estimate the first year's operating expense.
Succeeding chapters will go into every detail of TV broadcasting in the
same thorough, informative manner. You'll find "Pattern for TV Profit"
more widely discussed and referred to more often than anything ever
written on this subject.
Don't miss the first f* ~ "* ™ ™ ~ ~ ~ m " " ™ ~ ~ "* "
chapter, starting in ■ Milton B. Sleeper, Publisher
the March issue of > RADIO COMMUNICATION Magazine
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Wilson Successor No Stranger
To Radio- TV Broadcasters
THE ELEVATION of Dr. John R. Steelman to the post of acting de-
fense mobilization director on the heels of Charles E. Wilson's resigna-
tion brings to the fore a man who has been intimately identified with
broadcasting activities in the current preparedness program.
Dr. Steelman, labor advisor to * —
President Truman and administra-
tion trouble shooter, was appointed
defense chief on an interim basis
after Mr. Wilson's surprise an-
nouncement during the heat of the
steel squabble.
Mr. Wilson resigned at the close
of business Monday, following a
news conference during which he
cited production achievements in
the rearmament program since he
took office 15 months ago.
The former president of General
Electric Co. told newsmen he had
no immediate plans beyond a vaca-
tion in Florida. Authorities thought
it unlikely that he would return to
the electronics firm and would not
announce his future association
until his return from Florida.
Mr. Wilson resigned his $175,000
GE post in mid-December 1950 to
head the nation's mobilization pro-
gram. He subsequently was suc-
ceeded at the top GE post by Ralph
J. Cordiner.
Dr. Steelman, special assistant
to the President and former head
of the federal mediation agency,
will fill temporarily the vacancy
created by Mr. Wilson's departure.
The suddenness of his decision in-
vited speculation as to his perma-
nent successor from industry. It
was acknowledged that the Presi-
dent would sift through a list of
possibilities at length and choose
a top executive who has compiled
a formidable production record in
private industry.
As White House Liaison
Dr. Steelman is no stranger to
broadcasters and, particularly, the
NARTB. Acting for the Chief
Executive, he has been instru-
mental in solidifying liaison be-
tween the White House and the
trade association. Out of a series
of conferences with industry grew
the Broadcast Advisory Council,
comprising top radio-TV execu-
tives.
The Presidential advisor, who
thus ascends to the nation's No. 2
mobilization spot, also has been
active on the TV program front.
He has been serving as special host
on NBC-TV's Battle Report, Wash-
ington, which has elicited wide-
spread acclaim under White House
auspices.
Mr. Wilson came into the re-
armament program at a time when
portent of controls first took
form — when the Defense Produc-
tion Administration was created
to set policy for allocation of ma-,
terials to broadcasters and set
manufacturers.
During that 15-month period,
Mr. Wilson was a protagonist in
a number of continuing mobiliza-
tion issues, primary of which were:
(1) The color TV ban on manu-
facture of equipment for mass pro-
duction; (2) the question of con-
trolling all end products in radio-
TV and other industries; (3) the
"butter and guns" controversy on
Capitol Hill involving degree of
civilian cutbacks, and (4) economic
controls, including the Capehart
advertising cost formula (see sep-
arate stories). In the end, how-
ever, it was the wage-price dispute
in the steel fight that prompted Mr.
Wilson's decision to resign.
Mr. Wilson stoutly defended
progress of the rearmament pro-
gram under his leadership and
scored those critics who complained
that he has sacrificed military pre-
paredness on the altar of civilian
economy.
He consistently held out for a
long-range defense production plan
with a gradual adjustment of the
nation's economy rather than all-
out controls. In this fight, he
emerged victorious, with the result
that materials availability has
eased appreciably in recent months
and consumer goods output re-
tained relatively high levels dur-
ing his tenure.
In the color TV fight, not yet
resolved, Mr. Wilson tacitly con-
ceded that, while he felt mass pro-
duction of color casting equipment
should be stopped for the present
emergency, regulations should not
necessarily spell out a flat a pro-
hibition on the allocation of ma-
terials for all TV end products
such as existed during World
War II.
In resigning, Mr. Wilson ex-
pressed belief he could not accept
responsibility "for major stabiliza-
tion action which I cannot control"
— acceptance of proposals by the
Wage Stabilization Board for
settling the steel issue. Mr. Tru-
man praised Mr. Wilson, in ac-
cepting the resignation, for his
"vigor, competence and effective-
ness" in carrying out the defense
mobilization assignment.
In bowing out, the defense chief
asserted that under the rearma-
ment program the past 15 months
the U. S. is "fast overtaking Russia
in the quantity of production of
war material" — in fact, "we have
already overtaken them."
Much of the delay in filling mili-
tary orders during Mr. Wilson's
tenure stemmed from bottlenecks
in the machine tool and component
parts delivery fields and the com-
plexity of new military designs,
particularly in electronics.
KUTE (FM) on Air
KUTE (FM) Glendale, Calif., went
on the air March 22, it was an-
nounced last week by the licensee,
Robert P. Adams, 1644 Idlewood
Rd., Glendale 2. The new station
operates on Ch. 270 (101.9 mc) with
11.6 kw ERP, from 3-9 p.m.
Page 72 • April 7, 1952
BROADCASTING • Telecasting
APRIL 7, 1952
make yourself
at home . . .
Southern hospitality is more than a
tradition with us at wafm-tv. It's our
stock in trade.
You get the warmest welcome in
Birmingham when you're on wafm-tv.
Because Birmingham viewers consistently
watch wafm-tv most often . . . and
are watching it more often all the time.
Over the 14 months Telepulse covers,
wafm-tv's score has been 2,201
quarter-hour wins to its competitor's
1,226 (or 80% more). In February,
it was 179 wins to 71. Or 152% more.
In Birmingham, they're always glad
to see you on . . .
"Television Alabama WAFM-TV
Represented by CBS Television Spot Sales
■
Count the house any way you like.
Television movies in New York—
big box-office for advertisers always—
are better at getting an audience late
at night than any other time. And
wcbs-tv's "Late Show" is best of all.
than ever...
In a new study of TV feature film shows
in the New York metropolitan area
( we'd be pleased to show you a copy) ,
Advertest finds :
Of the 78% of New York viewers who
regularly watch TV movies, more than half
prefer to watch weekdays after 11 p.m.
They named WCBS-TV more often than all
other stations combined as their first-choice
station for TV movies.
More than twice as many viewers tune in
WCBS-TV's "Late Show" as any feature film
show, early or late, on any other station.
Or take the word of advertisers who
have already been on "The Late Show". .
like the one who recently increased
his sales by 73% in just two months.
And cost is running as low as 78 cents
per thousand viewers.
You (and your product) can be
the idol of this big home audience.
At amazingly little cost. Ask wcbs-tv
or your CBS Television Spot Sales
representative about participations
on "The Late Show" today.
WCBS-TV
CBS Owned
New York, Channel 2
ed bv CBS Television Sool Sales
FREEZE LIFT IMMINENT
Within Two Weeks — Walker
FCC CHAIRMAN Paul A. Walker
brightened the NARTB convention
last week with the assurance that
the TV freeze would be lifted with-
in the next two weeks — -"barring
some last-minute snag" — but he
warned that licensing "will appar-
ently proceed at a snail's pace."
Speaking to a packed ballroom at
Wednesday's luncheon, Chairman
Walker also won the broadcasters'
commendation with his assertion of
faith in the future of "that cele-
brated bird-in-the-hand," radio,
whose local-level service, he said,
makes it "the indispensable medi-
um."
He called upon telecasters to en-
force a program of strict self-dis-
cipline, and praised radio and tele-
vision broadcasters alike for (1)
their contributions to national se-
curity through the Conelrad plan
and (2) their promotion of the dem-
ocratic process in acquainting the
public with current political issues
and their efforts to get out the
vote.
On the uppermost topic Mr.
Walker said:
"Frankly, I had hoped that here
at this convention I could announce
the lifting of the television freeze.
. . . But you will not have to wait
much longer. I can give you this
assurance: Barring some last-
minute snag, we are going to lift
the freeze within the next two
weeks."
Applications May Hit 1,000
The "time table" on licensing will
be slow, he cautioned. After the
freeze lift is announced, three
months probably will be set aside
for the filing of applications. In
all, he estimated, "1,000 or more"
may be on hand when FCC starts
processing applications "around the
middle of July."
Reiterating FCC's money and
personnel plight, he forecast that
"Besides the work of examining
and passing on uncontested appli-
cations, we will be swamped by
hearing cases." He expected that
hearings will be necessary "in vir-
tually all the larger cities and
many of the smaller cities."
To handle these hearings and
also the hearings in all other FCC
fields, he noted, the Commission
now has seven examiners and simi-
larly short staffs of engineers, law-
yers and accountants.
"I know this will be a bitter pill
Page 76 • April 7, 1952
for the many communities that
have been denied television these
long years and that have been hop-
ing that the lifting of the freeze
would mean a speedy end to their
have-not status," he declared.
Chairman Walker, an Oklahoman
who has served on the FCC since
its inception in 1934, compared
the imminent freeze lift with the
Highlights of Chairman Walker's Address
". . . How much longer can the Commission stand off the thwarted
applicants and the public [before lifting the TV freeze] ? We might re-
mind you that the children of Israel had to wait 40 years before they
were permitted to enter the promised land. The Commission has not kept
you waiting that long. It only seems that long; actually it has been three
and a half years. . . .
". . . What we have been drawing up is, in effect, a master plan, com-
prehensive and detailed, for the development of one of America's leading
industries, for her dominant medium of mass communication. When
hundreds of applicants are waiting to invest hundreds of millions of
dollars in this new service ... we cannot build upon sand. ... I say it
would have been craven folly to sacrifice our chances for soundness and
stability by capitulating to pressure for expediency. . . .
"... I will state as my considered opinion that, taking all circums'tances
into account, the Commission's solution of the television problem will
prove to be the best that could be reached at this time. . . .
". . . You will not have to wait much longer. I can give you this assur-
ance: barring some last-minute snag, we are going to lift the freeze
within the next two weeks. . . . We will then probably allow three months
for the filing of applications. That would bring us up to around the
middle of July before we start processing. By that time we will probably
have 1,000 or more applications on file. ...
". . . We estimate that the applications will exceed the number of
available assignments in virtually all the larger cities and many of the
smaller cities. This means that hearings must be held in each of these
cities. We estimate hearings will be necessary for a great many of the
1,000 or more applications. . . .
"We now have seven examiners to conduct hearings. . . . Besides ex-
aminers, the Commission requires engineers, lawyers and accountants to
handle these hearings. And in none of these fields do we have adequate
staff
"Confronted with the biggest workload in our history, we are faced
with the prospect of meeting it with hopelessly inadequate funds and
staff. . . . Television will not gallop into its new frontier. It will ap-
parently proceed at a snail's pace. . . .
"Amid all our talk of technical problems, processing procedures and
construction plans, we are apt to forget the ultimate goal . . . and that
is the service that will finally be delivered to the public. . . .
"On the basis of [my] experience of half a century, I respectfully
urge you builders of our television industry to heed the lessons of history.
. . . Turn your face resolutely against the temptation of fast, easy money
through unsound practices inconsistent with the public interest. . . .
"... I urge full support for efforts toward self -regulation such as your
television code. The members who have agreed to take on the delicate
and difficult task of administering this code are performing a service
that needs to be performed if this industry is to realize its highest
potentialities. . . .
". . . In cities where television moves in, radio does feel the effect of
the new competition. The answer to that is not surrender but readjust-
ment. . . . The truth is that some of you radio broadcasters who have
been making a poor mouth about your future have not yet even begun
to fight. . . .
"Both radio and television have their jobs to do. We need both systems
just as we need the railroad, the airplane and the automobile. ... I am
pot one of those who believe that aural radio is doomed to be transferred
in time from the jurisdiction of the FCC to the Smithsonian Institution.
A flourishing, far-flung system of radio is in the public interest. . . ."
land rush in Oklahoma in 1889.
"We are at another kind of fron-
tier— a new frontier in the ether
[with] new opportunities for fame
and fortune, for adding to the real
wealth of the nation, for raising
our standard of living, for con-
tributing to the general welfare,
for unprecedented access to infor-
mation, education and entertain-
ment."
But, he added, after pointing out
FCC's shortage of personnel:
"Unlike the break-neck speed of
the great runs in Oklahoma, tele-
vision will not gallop into its new
frontier. It will apparently pro-
ceed at a snail's pace."
Mr. Walker noted that TV last
year, with 108 stations and 14 mil-
lion sets, had an income of more
than $43 million before federal
taxes. Independently owned Sta-
tions (93) made 30 cents on the
dollar, he noted, while "the net-
works obtained a greater propor-
tion of their income from infant
TV than they did from 30-year-old
AM."
FCC's Solution 'Best'
He said it was his opinion that
FCC's solution of the 3% -year-old
TV freeze "will prove to be the
best that could be reached at this
time." It must provide for at least
2,000 assignments, recognize the
needs of states for channels and
of communities for local channels,
while maintaining "a reasonable
degree of flexibility" and reflecting
"long-range thinking as a protec-
tion for the future," he declared.
Calling upon telecasters to "build
for the long future" and urging
"full support for efforts toward
self-regulation such as your tele-
vision code," Chairman Walker as-
serted :
"It is true that in the hurly-
burly of developing any new re-
source or service, the public may
for a time be too dazzled, too unin-
formed, to unorganized to realize
the shortcomings and the excesses
and to deal with them.
"But in the end, let me assure
you, the public awakes and when
that day comes, there is a day of
retribution. It is a day of wailing
and gnashing of teeth on the part
of those who have betrayed the
public interest."
He told his listeners that "the
best of American broadcasting is
a service in the public interest
(Continued on page 88)
BROADCASTING • Telecastinj
HIGH TV TOWERS Joint Meeting ls plgnned
JOINT meeting of government
agencies concerned with TV towers
as hazards to air navigation is
being planned for the near future.
Meeting is expected to include
officials of the Civil Aeronautics
Administration, Civil Aeronautics
Board, FCC, Dept. of Defense
(Army, Navy, Air Force), Treasury
Dept. (Coast Guard), as well as
representatives of the radio-TV
broadcasting and aviation indus-
tries.
r That is the latest development in
a month of activities that has seen
the aviation industry increasing its
pressures to put restraints on the
erection of tall TV towers [B»T,
March 31, 17].
Summary of the proposals made
by aviation interests during the
last four weeks adds up to the fol-
lowing :
1. Request that Congress legislate
an amendment to the Communications
Act which specifically would give the
FCC authority to deny applications
whose antenna sites or heights are
found to be air hazards.
2. Requirement that all TV anten-
nas be installed on a single tower.
3. Requirement that all TV towers
be localized in city sections already
considered an air hazard area.
4. Requirement that the height of
TV towers be limited— through FCC
ruling or Congressional action.
5. Requirement that a radio warn-
ing device be installed at each an-
tenna site.
6. Establishment of a national set
of standards that all CAA regional
airspace subcommittees would be re-
quired to adhere to when considering
TV tower applications.
7. Requirement that TV coverage be
obtained through the use of booster
stations so that high towers would
be unnecessary.
Most significant of the recom-
mendations is the request of the
Air Transport Assn. to the House
Committee on Interstate & Foreign
Commerce for legislation to spec-
ify that FCC have the power to
deny applications which propose to
construct TV towers believed to be
hazards to air traffic.
ATA's request was made in a
March 6 letter to Rep. Robert
Crosser (D-Ohio), chairman of the
House committee, signed by its
general counsel, S. G. Tipton.
Letter recommended that the
House committee include in its re-
vision of the McFarland bill (S-
658) the following additional pro-
vision to Section 303 of the Com-
munications Act:
That the FCC shall "(s) Have au-
thority and be required to refuse to
issue or modify any license or con-
struction permit when such license or
permit would authorize the operation
or construction of radio or television
towers which in its judgment, after
consultation with the Civil Aeronautics
Administration, the Civil Aeronautics
Board, the Department of Defense,
and the Treasury Department, con-
stitute, or there is a reasonable pos-
sibility that they may constitute, a
hazard to air navigation."
Mr. Tipton called attention in
his letter to the fact that FCC has
assumed the power to deny applica-
tions proposing towers considered
air hazards, but has no statutory
power to back it up. He called at-
tention to the fact, however, that
the Commission has been upheld in
its powers to deny an application
on these grounds in one court test
(Simmons v. FCC) in 1944.
Commission's practice of refer-
ring cases to the CAA and other
agencies for tower clearances was
termed advisory only by Mr. Tip-
RADFORD IS APPOINTED
To DuMont- Eastern Disr. Post
LEWIS C. RADFORD Jr. has been
appointed eastern district sales
manager for television transmitter
division of Allen B. DuMont Labs,
Clifton, N. J., National Sales Man-
ager James B. Tharpe announced
early last week.
The appointment, Mr. Tharpe
said, is in line with DuMont's na-
tionwide sales expansion program,
calling for "greatly increased" ac-
tivity for the TV transmitter
group.
ton. He pointed out that the Com-
mission was not bound by the
objections of such agencies and
could grant an application not-
withstanding claims that a tower
is an air hazard. He acknowledged
that the Commission, in practice,
has not gone that far.
He referred to the fact that FCC
has already begun referring some
applications to the airspace sub-
committees and continued:
These applications will not only con-
tinue but are expected to increase
when the freeze on new television li-
censes is lifted. Out of fairness to the
applicants an early disposition of them
should be made. The applicants want
prompt decisions to permit them to
find other locations for the tower in
sufficient time to permit the operation
of the broadcast stations at the earliest
time authorized by the Commission.
As far as can be learned, the
House Interstate Commerce Com-
mittee has not taken action on the
request except to refer it to the
FCC for "comments." One source
on Capitol Hill admitted that re-
cently the committee has been get-
UTP Expands Five
SALES of five shows in six mar-
kets were completed by United
Television Programs, New York,
during the four-day NARTB con-
vention in Chicago last week, Sales
Director Aaron Beckwith an-
nounced Thursday. Corona Cigars
extended its sponsorship of the
Bing Crosby Enterprises' Royal
Playhouse on KECA-TV Los An-
geles, and Milani's 1890 French
dressing bought the same package
for WENR-TV Chicago. Teletron-
ics will sponsor the Walter Schwim-
mer Production Movie Quick Quiz
on WGN-TV Chicago and E & B
Brewing Co. renewed Old Ameri-
can Barn Dance on WWJ-TV De-
troit. Ward Drug Co. will back
Hollywood Off-Beat, private detec-
tive show starring Melvin Douglas,
on KRLD-TV Dallas, and KFMB-
TV San Diego signed for a 26-week
run of Big Town.
HARRY WEISSBAUM (I), regional
chairman of Damon Runyon Cancer
Fund, presents Robert E. Dunville (r),
president of Crosley Broadcasting
Corp., a certificate of appreciation
for work done by WLWT (TV) Cin-
cinnati in helping to raise funds.
John T. Murphy, vice president in
charge of Crosley's TV operations,
looks on as Mr. Dunville presents
check to Mr. Weissbaum.
ting "complaints" about tall TV
towers and the hazards they may
be to air travel.
At present, the staff of the
House committee is drafting its
version of the McFarland bill, ac-
cording to the committee's vote
last month [B*T, March 24, 17].
The Senate Committee on Inter-
state & Foreign Commerce has no
such proposals on its agenda.
First word of the request for
legislation came at the Monday
morning business meeting of the
NARTB television membership in
Chicago.
Thad H. Brown Jr., NARTB
managing director of TV opera-
tions, said he had just learned of
the request for an amendment to
the McFarland bill.
It is understood that the Air
Transport Assn. for several years
has tried to get legislation through
Congress limiting the height of
all obstructions considered a men-
ace to air traffic. It has been un-
successful thus far.
Similar to the comments made at
(Continued on page 90)
Trouble in the Air Space an editorial
TROUBLE brews again along the air lanes.
The Air Transport Association is proposing
; i legislation presumably designed to give the
FCC specific authority to control antenna
heights and locations — this with an eye toward
J the TV-freeze lift.
Under existing regulations, regional air-
space committees must approve towers of more
j than 500 feet to eliminate air hazards. The
18 ! proposal now is made that the pending McFar-
e° j land bill (S-658) be amended to give the FCC
I legislative authority to deny applicants whose
™g | towers run afoul the CAA. The FCC has as-
'-' ; sumed this power right along and has even
won a court action upholding this right.
The proposal of the Air Transport Assn.,
;he however, is only one facet of the aviation
is industry's recent campaign that has as its
it eventual aim the control of the nation's TV
towers. Proposals have already been made
covering such matters as single tower location
for all TV stations in the same market (the
Empire State approach) and even use of boost-
er stations to reduce antenna heights.
The air belongs to the people. Broadcasting
services are licensed by the FCC to use this air
to provide the people with radio and television
and communications services. Air lines are
franchised by CAA to provide common carrier
service at a fee for the people. Each govern-
ment agency— FCC and CAA — functions un-
der its own enabling act.
Over the years, the air transport people —
government as well as industry — have been
disposed to look with disdain upon broadcast
services as in the "entertainment" field, where-
as they describe their sphere as involving safe-
ty of life and defense.
The development of television should not be
impeded by arbitrary restraints imposed by
aviation interests through star-chamber pro-
ceedings. There were no broadcaster repre-
sentatives present at the CAA sessions that
already have been held on the subject. Reason-
able regulations, evolved with the FCC and
engineering representatives of the broadcast
services exist today.
Through compliance with these regulations
there have been few if any serious commercial
aviation accidents resulting from tower col-
lision. The Air Board can no more prevent
erection of towers meeting FCC specifications
than it can stop the construction of buildings in
airport areas complying with local ordinances.
The FCC is the licensing authority from
ground system to tower top. The CAA can
recommend to the FCC but it cannot reverse
its decision. The lines of authority should be
kept that way.
BROADCASTING • Telecasting
April 7, 1952 • Page 77
NBC-TV AFFILIATES
FORMATION of an NBC-TV Affiliates Assn., with revision of the sta-
tion compensation plan as its first major project, was completed in
Chicago last week under the leadership of Walter J. Damm, WTMJ-AM-
TV Milwaukee, who was named chairman.
Clair R. McCollough of the Stein-
man Stations was elected vice
chairman and Arden X. Pangborn,
WOAI AM-TV San Antonio, was
named secretary-treasurer of the
organization, which started with
some 35 station members.
In addition to the compensation
question which had concerned the
affiliates in prior meetings, the as-
sociation adopted a resolution ask-
ing NBC to exercise greater vigil-
ance on cow-catcher and hitch-hike
commercials, inquired about the
network's intentions regarding
stronger morning and afternoon
programming and requested that
NBC, whenever the time element
is not essential, place its public
service TV programs in network
option time rather than in station
time.
The assignment of studying the
compensation formula and fash-
ioning a new payment formula was
given to a seven-man committee
composed of Messrs. Damm and
MINNEAPOLIS BAN
Newsmen Protest Order
MINNEAPOLIS City Council last
week issued a ban preventing
cameramen of KSTP-TV there
to take pictures of city employes
on any city property without coun-
cil permission after a protest by a
union business agent.
The order, emanating from the
council police committee, applies
only to KSTP-TV, and followed
a formal protest to the council
by George Todd, business agent of
Local 363 (AFL), representing
state, county and city employes.
He charged a cameraman and
newsman from the station dis-
turbed city laborers on the city
wharves while taking pictures of
an ice jam in the river.
KSTP-TV officials, as well as
management of other local stations,
believe the move is another flare-
up from the two-year-old KSTP-
TV union dispute with the Inter-
national Brotherhood of Electrical
Workers. The station, however, "is
taking pictures as usual," one of-
ficial said.
James Bormann of WCCO Min-
neapolis, president of the National
Assn. of Radio News Directors,
wrote a protest to Aid. George
Martens of the police committee,
saying his group was "seriously
concerned" about the infringement
of press freedom and free access to
news.
He believes the decision "was
taken without full consideration
of all the points of view," and
volunteered to appear before the
police committee to explain the
NARND position. The group has
a regular meeting April 14, al-
though a special conference may be
called this week.
Page 78 • April 7, 1952
McCollough, Raymond Welpott,
WRGB Schenectady, Nathan Lord,
WAVE-TV Louisville, Ky., E. R.
Vadeboncoeur, WSYR-TV Syra-
cuse, John Outler, WSB-TV At-
lanta and Harold P. See, KRON-TV
San Francisco.
First meeting of the committee
was held Wednesday to explore the
problem. When a new formula is
developed, the stations will nego-
tiate individually with NBC.
Officials of the new association
expressed the view that the or-
ganization could initiate certain ac-
tions which NBC's Stations Plan-
ning and Advisory Committee can-
not appropriately do, and that its
formation should not be regarded
as a reflection on SPAC. Activi-
ties will be channeled through
SPAC. The association will meet
at least twice a year, according to
present plans.
Among those participating in the
organization of the group were the
following: Messrs. Damm, Welpott,
Lord, Hoyt Andres, WKY-TV Okla-
homa City; George M. Burbach, KSD-
TV St. Louis; Frank p. Fogarty and
Payson Hall, WOW-TV Omaha; Wil-
bur Havens, WTVR (TV) Richmond;
Stanley Hubbard, KSTP-TV Minne-
apolis-St. Paul; R. B. Hanna Jr., and
B. J. Rowan, WRGB (TV) Schnectady;
Gaines KeUey, WFMY-TV Greensboro,
N. C.
Robert Lemon, WTTV (TV) Bloom-
ington, Ind.; Nathan Lord and John
Boyle, WAVE-TV Louisville; Mitchell
Wolfson and Lee Ruwitch, WTVJ (TV)
Miami; Willard Schroeder, WOOD-TV
Grand Rapids; Alvin D. Schrott and
Frank P. Cummins, WJAC-TV Johns-
town, Pa.; H. W. Slavick, WMCT (SV)
Memphis; Allen Haid, WSPD - TV
Toledo; W. E. Walbridge, WWJ-TV
Detroit; Irving C. Waugh, WSM-TV
Nashville; William Fay, WHAM-TV
Rochester; A. M. Herman, WBAP-TV
Fort Worth; John T. Murphy and
Dwight Martin, Crosley Broadcasting
Corp.; Campbell Arnoux and John
Peffer, WTAR-TV Norfolk.
Jack Harris, KPRC-TV Houston;
Joseph Baudino, Westinghouse Radio
Stations; Martin Campbell and Ralph
Nimmons, WFAA-TV Dallas; Ralph
Evans and Ernie Savage, WOC-TV
Davenport; John Hill, KOTV (TV)
Tulsa.
Biblical Brown
BIBLICAL formula for guid-
ance of those contemplating
erection of UHF TV towers
was offered by Dr. George
Brown, RCA research engi-
neer, at NARTB Engineering
Conference in Chicago. Using
as his text St. Luke 14: 28,
Dr. Brown quoted the passage
as follows: "For which of
you, intending to build a
tower, sitteth not down first,
and counteth the cost,
whether he hath sufficient to
finish it."
FAYE EMERSON SHOW
To Be Dropped by Pepsi-Cola
PROGRAM, Wonderful Town
owned and produced by its star,
Faye Emerson, will be dropped by
Pepsi-Cola Co., according to a
Thursday announcement by the
company president, Alfred N.
Steele, who attributed the move to
"inability to obtain satisfactory
time."
Sponsored by Pepsi-Cola since
June 16, Wonderful Town is seen
on CBS-TV at 9 p.m. EST Satur-
day. Miss Emerson has been
backed by the sponsor since Sep-
tember 1950, and announcement
bowed to her dignity and appeal in
television performances and identi-
fied her personal efforts as "a con-
tributing factor to sales growth."
It was understood that Miss
Emerson's final appearance would
be April 19. Pepsi-Cola was re-
ported getting a new time slot, plus
a new show, for the end of June.
Moore to CBS-TV
THOMAS W. MOORE, vice presi-
dent and advertising director for
Forest Lawn Memorial Park, Glen-
dale, Calif., has been named to new
post as head of West Coast sales
office, CBS-TV Film Sales.
FEB. TIME SALES
TV Network Business
Skyrockets— PI B
CONTINUING its skyrocketing rise, network television in February did
80.1% more business than in the same month of last year, according to
figures released last week by Publishers Information Bureau. Combined
gross time sales of the four TV networks for the second month of 1952
equalled $14,786,047, compared *- •
with a gross of $8,210,629 for the
same month of 1951.
Two-month 1952 total (January-
February) was $29,857,606, against
$16,763,262 for the like period of
1951, an increase of 78.1%, PIB re-
ported. Correcting figures reported
earlier [B»T, March 17], PIB gave
the individual TV network January
gross billings as: ABC-TV, $2,020,-
461; CBS-TV, $5,074,643; DuMont,
$717,148; NBC-TV, $7,259,307— a
total of $15,071,559.
Gross time sales for the indi-
vidual TV networks are itemized in
the following table:
ABC
CBS
DuMont
NBC
Feb. 1952
$ 2,120,911
5,103,043
748,544
6,813,549
Feb. 1951
1,254,851
2,600,339
406,079
3,949,360
Jan.-Feb.
1952
$ 4,141,372
10,177,686
1,465,692
14,072,856
Jan.-Feb.
1951
$ 2,583,570
5,201,504
841,606
8,136,582
CODE REVIEW
Only Few Complaints
ONLY a trickle of complaints
about the quality of TV program-
ming and advertising has come to
the NARTB TV code review board,
it was brought out at board ses-
sions held last week during the
NARTB Chicago convention.
At a Wednesday afternoon code
discussion, board members said the
one-month period of code existence
has been too short to bring much
public reaction. J. Leonard Reinsch.
WSB-TV Atlanta, vice chairman,
presided. Others taking part were'
Mrs. A. Scott Bullitt, KING-TV
Seattle; Ewell K. Jett, WMAR-TV
Baltimore, and Walter J. Damm,
WTMJ-TV Milwaukee, Chairman
John E. Fetzer, WKZO-TV Kala-
mazoo, Mich., is in Europe.
Mr. Reinsch said the board is not
"a super board of censors." Re-
sponsibility is clearly laid out in
the code, he said. He referred sta-
tion operators to the board's
monthly bulletin. "Take that bul-
letin and flavor it with common
sense," he suggested. He added that
the seal "is the only real link be-
tween the code and the public. To
the viewer, absence of the seal in-
dicates absence of the code."
He complimented Thad Brown,
NARTB TV director, for his man-
agement of the code project in its1
early days.
Answering a point raised by
Clair R. McCollough, WGAL-TV
Lancaster, Pa., a member of the
NARTB TV board, Mr. Jett re-|
called instances of code complaints. |
In one case he said criticism had
been received of lengthy coverage
of an attempted suicide atop a Cin-
cinnati building. He said a simi-
lar instance in Baltimore was cov-
ored by a two-minute film shot dur-
ing a newsreel program.
Two questions that have come up
in review board meetings, it was
stated, centered around use of the
seal in commercial programs and
its use by networks. The board feels
it is proper to use commercial iden-
tification in connection with the
seal if it is presented in good
taste, keeping the code symbol and
call letters predominant.
In the case of networks, the prob-
lem of seal appearance on net-
work affiliate station programs not
subscribing to the symbol is not
serious inasmuch as 90 stations are
now subscribers.
Mr. Damm pleaded for coopera-
tion. "Give us time to get or-
ganized," he said. Henry W. Slav-
ick, WMCT (TV) Memphis, asked
if the review board is interested in
letters from listeners, drawing an
affirmative reply. "We have many
letters, particularly about religious
and alcoholic matters," he said.
More than 19,000 copies of the
TV code have been distributed.
$14,786,047 $ 8,210,629 $29,857,606 $16,763,262
PLANS have been made to televise
Life With Luigi on CBS-TV using cast
from CBS Radio version. Shows will
originate from CBS Television City,
L. A., this fall. Mac Benoff has been
assigned to write and produce.
BROADCASTING • Telecasting
■
STATION LIMIT
Johnson Suggests
Year Delay
FORGET about revising the TV multiple ownership rule for a year or so
until the freeze is thawed and there are more stations on the air.
That, virtually, is what Senator Edwin C. Johnson (D-Col.) wrote to
FCC Chairman Paul A. Walker last week.
In a letter dated March 31, the * ;
chairman of the Senate Interstate
& Foreign Commerce Committee
(which handles radio-TV legisla-
tion) admitted that raising the
ownership limitation from its pres-
ent five-to-a-single owner "might
accelerate development of UHF,
but will it be done at the terrific
price of still further concentrating
TV in a few powerful hands?"
Senator Johnson answered his
N'I'own question thusly:
4 "If it appears that UHF is not
^developing as rapidly as desired,
'aj<and if smaller communities are not
being served by television, and if
»no other solution is in sight, there
will be time enough to take such
a drastic step as has been sug-
gested. . . ."
In another part of his letter, the
Colorado Senator, who has actively
interested himself in the freeze,
tcolor and other facets of TV, said:
'First things should come first,
and the vital matter right now is
the 'lifting of the freeze' and the
allocation of channels to a large
area of the United States long
denied the benefits of this most de-
sirable medium."
Recommendation that the FCC
revise its multiple ownership rules
to permit one entity to own five
VHF stations and any number of
UHF stations was made by NBC
last January [B»T, Jan. 7]. At
;he present time, common owner-
ship of TV stations is limited to
five.
Sterling Suggestion.
The NBC petition came two
months after Comr. George E. Ster-
ling suggested that networks be
permitted to have "two or three"
UHF stations in addition to the
five VHF they are allowed in order
zo get their backing for the new
channels. Comr. Sterling made the
recommendation in a speech to the
Armed Forces Communications
Assn. in New York in November
#51 [B»T, Nov. 5, 1951].
Following the NBC petition, sec-
onding comments were filed with
;he FCC by:
ABC, which urged that any one
owner be permitted five VHF and
I UHF stations [B*T, Feb. 4].
DuMont, which urged five VHF
ind three UHF stations [B»T,
?eb. 18].
Fort Industry, which urged that
;he limitation rule permit "not
ess than seven, including five or
nore VHF stations" [B*T, Jan.
|].
Group of seven Mountain States
adio stations, which represented
hat no distinction be made be-
ween limitation on AM ownership,
even, and TV. The stations were
:OPR Butte, Mont.; KUTA Salt
,ake City; KGEM Boise, KIFI
daho Falls, KWIK Pocatello,
[LIX Twin Falls, all Idaho. [B*T,
iSarch 24].
National Appliance & Radio
Dealers Assn., which claimed that
retailers would benefit from the
impetus given UHF through ac-
ceptance of the NBC recommenda-
tion [B»T, Jan. 28].
Opposition to lifting the limita-
tion was expressed to the FCC by
WWW Fairmont, W. Va.; KIEM
Eureka, Calif., and New England
Television Co., applicant for TV
stations in Fall River, Boston,
Worcester and Springfield, Mass.;
St. Louis and Kansas City, Mo.,
and Buffalo, N. Y.
On the FCC Rules book as a
proposed amendment is a sugges-
tion that one company be per-
mitted to own in varying degrees
more than five TV stations. The
proposed amendment spells out de-
grees of ownership and the num-
ber of stations above the maximum
that may be permitted. Same pro-
posal spells out degrees of owner-
ship to be permitted for one com-
pany to own more than the maxi-
mum of seven AM stations, six FM
stations.
Text of Sen. Johnson's letter to
FCC Chairman Walker follows:
During the past seven weeks I have
worried a great deal about the peti-
tions which have been filed urging
revision of the Commission's multiple
ownership rules which would author-
ize a licensee with the current limit
of five VHF outlets to increase his
holdings to include at least two addi-
tional UHF stations. It is said that
such a concession would act as a
powerful incentive in perfecting UHF
for usage. I am pleased with the
various steps which have been taken
by the Commission and the industry
t^> develop UHF. It is gratifying to
learn that many engineers are now
satisfied that high standards for UHF
transmission and reception are just
around the corner.
Perhaps revision of the multiple
ownership rule might accelerate de-
velopment of UHF, but will it be done
at the terrific price of still further
concentrating TV in a few powerful
hands? To aliot five VHF stations to
one network is being most generous
with the peoples' property, and it is
very valuable property, too. How, in
good conscience, can any network ask
for more?
In any event, the monopoly problem
which is inherent in the proposed re-
vision of the multiple ownership rule
should have very careful consideration
by the Commission. A hearing on
modification of the rule, at which time
all parties would be permitted to sub-
mit comments, might develop some un-
expected situations and facts.
At any rate, with all the difficult
problems before it which the Commis-
sion must handle during the balance of
TV BOARD
Swezey Elected Chairman
At Organizational Meet
ROBERT D. SWEZEY, WDSU-TV New Orleans, was elected chairman
of the television board of directors of the NARTB last Monday at the
first organizational meeting of the new board elected earlier that day.
Clair R. McCollough, WGAL-TV Lancaster, Pa., was named vice
president.
Also re-elected to two-year terms
on the board were: Harold Hough,
WBAP-TV Fort Worth; George B.
Storer, Fort Industry Co. (WAGA-
TV Atlanta, WJBK-TV Detroit,
WSPD-TV Toledo and KEYL
(TV) San Antonio), and Paul Rai-
bourn, KTLA (TV) Los Angeles.
Campbell Amoux, WTAR-TV Nor-
folk, was re-elected for one year.
New members elected to one-year
terms were: William A. Fay,
WHAM-TV Rochester; Henry W.
Slavick, WMCT (TV) Memphis;
and Kenneth Carter, WAAM (TV)
Baltimore.
The four networks reappointed
their representatives to the board:
Alexander Stronach Jr., ABC; Her-
bert V. Akerberg, CBS-TV; Chris
J. Witting, DuMont Television Net-
work, and Frank M. (Scoop) Rus-
NEW TV BOARD of directors of NARTB is shown after election Monday.
Seated (I to r): Harold Hough, WBAP-TV Fort Worth; Robert D. Swezey,
WDSU-TV New Orleans, chairman; Clair R. McCollough, Steinman Stations,
vice chairman; George B. Storer, Fort Industry Co. Standing (I to r): Chris
Witting, DuMont Television Network; William A. Fay, WHAM-TV Rochester,
N. Y.; Kenneth Carter, WAAM (TV) Baltimore; Paul Raibourn, KTLA (TV)
Los Angeles; Alexander Stronach Jr., ABC; Henry W. Slavick, WMCT (TV)
Memphis, and Campbell Amoux, WTAR-TV Norfolk, Va. Two other net-
work representatives on board, Herbert V. Akerberg, CBS-TV, and Frank M.
Russell, NBC, were not present for picture.
BROADCASTING • Telecasting
'Culture' Competition
TELEVISION is cutting into
the advancement of culture in
Atlantic City, a teachers
group says. Samuel Gilling-
ham, program chairman of a
winter program series spon-
sored by the Atlantic City
Teachers Assn., blamed tele-
vision for a $1,100 loss suf-
fered by the series during
the past year. He said he will
recommend discontinuing the
programs which are made up
of lectures, dances and music,
designed to further cultural
entertainment in the city.
this year, a postponement of this mat-
ter for a year or so would prove most
salutary. Most of the United States
does not have any kind of television.
First things should come first, and the
vital matter right now is the "lifting
of the freeze" and the allocation of
channels to a large area of the United
States long denied the benefits of this
most desirable medium.
I notice that some of the interests
desiring to increase their TV network
holdings are complaining that our cur-
rent supply of electronic engineers is
so short that any additional use of en-
gineers would amount to a diversion
of engineers from defense work and
would seriously affect our defense pro-
duction program. If there are no en-
gineers to work on color television,
how can they be spared for the pro-
posed UHF development at this par-
ticular time?
If it appears that UHF is not de-
veloping as rapidly as desired, and if
smaller communities are not being
served by television, and if no other
solution is in sight, there will be time
enough to take such a drastic step as
has been suggested. I cannot see any
harm in postponing action until next
year when all phases of this problem
can be explored and when the agenda
of the Commission is not so crowded
and so confused. I don't like the old
rush act, and this proposal may prove
to be just that.
sell, NBC Washington.
The election was part of a TV
membership business session that
also heard a report from Thad H.
Brown, NARTB manager of tele-
vision operations and counsel to
the TV board.
Mr. Brown outlined regulatory
and legislative developments in
which the association had taken
active interest in the past year.
He said the NARTB could take
credit for speeding the end of the
TV freeze "by at least 18 months"
by successfully petitioning the FCC
to amend the Third Notice of Fur-
ther Proposed Rule Making to per-
mit written rather than oral testi-
mony in allocations hearings.
Campaign Is Success
The membership campaign of the
past year paid off handsomely, said
Mr. Brown. As of the 1951 NARTB
convention, membership totaled 55
TV stations and two networks. Last
week it included 88 stations and all
four networks.
The NARTB soon will distribute
questionnaires to members solicit-
ing their opinion on several pro-
posals to request an updating of
FCC rules and regulations affect-
ing TV operation.
He said some of the rules, in-
herited from AM operating rules
and applied to TV without adapta-
tion, needed revising to make them
more compatible with TV operation.
He said the FCC had advised the
NARTB it was receptive to sug-
gestions on this problem.
April 7, 1952 • Page 79
NATO TV FLAN
Movement Gathers Momentum
A MASTER global TV plan to span
all NATO countries — initially re-
vealed on Capitol Hill last year in
connection with a proposed "Vision
of America" project — is gathering
momentum under the relatively un-
publicized leadership of three U. S.
communications pioneers.
Envisioned in the vast interna-
tional communications blueprint are
varied services — radio relay sys-
tems, television networks, AM and
FM broadcast stations and fac-
simile^— with international televi-
sion as the key activity.
The promulgation of interna-
tional TV is being carried out on
the basis that foreign countries ac-
cept U. S. video standards (525
lines, 60 fields, 6 mc) and finance
installation of equipment.
Aside from the electronics as-
pect, there are other facets which
invite interest, among them:
# The prospect of entertain-
ment and cultural programs on an
exchange basis among foreign
countries — and between those na-
tions and the United States.
$ The potentiality of sponsor-
ship by U. S. industrial firms with
a stake in foreign markets, acting
through their respective advertis-
ing agencies.
0 The possibility of program
oi-iginations overseas and concomi-
tant interest of Hollywood film and
stage entrepreneurs in this fare.
Who are the progenitors and
primemovers behind this vast new
concept ?
The global TV plan originally
was brought to light on Capitol
Hill by Sen. Karl E. Mundt (R- S.
D.), co-author of the Smith- Mundt
Act setting up the U. S. informa-
tion program and father of a pro-
posed Vision of America to com-
plement the U. S. overseas radio
CONSTRUCTION
NPA's Fowler Gives Assurance
HENRY H. FOWLER, National
Production Authority administra-
tor, told the NARTB meeting
Tuesday that materials controls
would be eased enough to permit
construction of new television sta-
tions "on a fairly regular scale."
Mr. Fowler's announcement,
made during a speech on the gen-
eral subject of the Controlled Ma-
terials Plan, confirmed earlier re-
ports that NPA intended to ap-
prove new TV construction after
the FCC freeze is lifted [B»T,
March 24].
Though he emphasized that
copper would remain in short sup-
ply Mr. Fowler said structural
steel for building TV stations
would be in good supply. He said
he could not give assurances that
"every application" would be "im-
mediately approved," but he did
think "the situation on approvals
can be characterized as reasonably
unfrozen."
Page 80 • April 7, 1952
arm. Plans laying the groundwork
for a TV network among members
of the North Atlantic Treaty Or-
ganization, with installations initi-
ally in Turkey, were exclusively de-
tailed by Sen. Mundt to Broadcast-
ing • Telecasting last year [B*T,
July 30, 23, 1951].
Sen. Mundt has been working
with the State Dept., military au-
thorities and foreign embassy del-
egations in Washington, as well as
Japanese communications officials
on the feasibility of such a plan.
They all expressed interest.
But the actual groundwork —
diplomatic, engineering and elec-
tronic— has been laid by authori-
ties with varied backgrounds.
These men are: Maj. Henry F.
Holthusen, a New York lawyer-
diplomat-educator, who spearheads
the mission, lending the diplomatic
approach; William Halstead, a con-
sultant associated with Murray
Crosby, Crosby Labs. Inc., Mineola,
N. Y., and co-builder of the New
York State Rural Radio Network;
and Dr. Walter Duschinsky, also
with Mr. Crosby, a planner for UN
TV facilities, who designed WWJ-
TV Detroit studios. Messrs. Crosby,
Halstead and Duschinsky are part-
ners in Telecommunications Con-
sultants Inc.
State Dept. Adviser
Maj. Holthusen also is counsel
for American electronics firms,
and was instrumental in laying the
groundwork for the Voice of
America. He consults periodically
with the State Dept.
Planning for this vast global
project was laid before the Senate
last week by Sen. Homer E. Cape-
hart (R-Ind.). He inserted into
the Congressional Record copies of
an article and editorial appearing
in Television Opportunities maga-
zine.
The editorial noted that, under
the leadership of the Holthusen-
Halstead - Duschinsky triumvirate,
Japan had officially adopted U. S.
TV standards. A bylined article
by Lawrence Levey, was titled
"Pathfinders for Telecommunica-
tions Blaze Tele Trails Through
Europe and the Middle East."
As a result of a trip by this
delegation to Japan last fall [B*T,
Nov. 19, Sept. 3, 1951], the Japa-
nese Radio Regulatory Commission
Feb. 16 issued a license to the Nip-
pon National Television Network
Corp. to operate a 22-station TV
network on U. S. TV standards.
Mr. Halstead supervised network
plans and Dr. Duschinsky studio
planning. Japanese industry is sus-
taining the cost of installation and
maintenance.
According to the editorial, two
other conditions were prescribed by
the New York group: Conduct of
the network on private enterprise
principles and permeation of net-
work operation with the "demo-
cratic way of life." Commercial
radio operation also has been au-
thorized in Japan.
"They said it couldn't be done
. . . Yet, all these obstacles were
overcome by the electronic mis-
sion . . . Never has a new industry
been launched on an international
scale with such brilliant omens for
better global relations, economic
and otherwise," Television Oppor-
tunities remarks.
Having completed the Asiatic
phase, the electronics mission then
visited Turkey, Egypt and the
Philippines. Since the plan was
conceived, Turkey has become a
member of NATO with the result
that certain difficulties have been
minimized.
According to Mr. Levey, these
are the next steps:
The master global TV plan, embody-
ing 11 services, but stressing TV, will
span all NATO countries. It will be —
100 percent — a radio relay telecom-
munications system combining multi-
channel telephone, telegraph, teletype,
facsimile, FM and AM broadcasting,
and TV. It will be similar to the pres-
ent microwave relay now in successful
operation in the United States, stretch-
ing from coast to coast, and built by
the American Telephone & Telegraph
Co.
The plan will provide a completely
integrated telecommunications system
extending nearly 2,400 miles between
London, England, and Ankara, Turkey,
eventually reaching east in the direc-
tion of Asia. Military and govern-
mental authorities, here and abroad,
have knowledge of the plan, which
would provide a thoroughly reliable
network service, 24 hours a day, for
the 14 countries in NATO, and adjacent
territories. Top world communica-
tion experts have expressed their un-
qualified enthusiasm for the plan.
The plan reportedly has been
broached at Gen. Dwight Eisen-
hower's SHAPE headquarters
[B»T, Sept. 3, 1951].
The original TV concept envi-
sioned installation of video outlets
DuMONT FILMS
Summer Rates Offered
FILM distribution department of
DuMont Television Network last
week undertook a special promotion
drive involving special summer
rates and bonus arrangements as
well as merchandising material
published in booklet form as Sum-
mer Hiatus.
Department offers special rates
during June, July and August,
ranging from 15 to 50% off regu-
lar film prices. In addition, a free
feature-length film will be given
with every purchase of the 13-pro-
gram Illustrious Feature Films
package as well as with every
booking of the 15-minute Pathe
Hy-Lights, human interest series.
DuMont is also distributing mys-
teries, dramas, and the new 15-
minute Streamlined Fairy Tales,
an animated series produced espe-
cially for video.
The Slimmer Hiatus brochure
— distributed to more than 1,000
agencies, sponsors and station
managers to help them fill summer
time spots with top quality films —
provides promotion ideas, selling
tips, and merchandising aids, all
focused on DuMont's film depart-
ment project.
in Turkey first at a cost to the U. S.
of between $3 million and $4 mil-
lion and completion of the entire
project at between $30 million and
$40 million. This includes trans-
mitters, network relays and large
receivers. These funds were to be
made available through Congres-
sional allocations or, in the longer
range, through American advertis-
ing firms or an advertising founda-
tion. This concept has been
abandoned.
On the basis of the Japanese suc-
cess, the electronics mission is
furnishing the blueprint and advice
and local countries the money for
putting the project on a working"
basis. Mr. Halstead feels that "for
global TV to exist and thrive, a
one-world approach is necessary."
The Mundt plan envisioned manu-
facturers banding together under
a foundation to buy time on over-
seas TV stations to merchandise
their wares. Advertisers would re-
ceive their money back in sales
revenue in an "entirely new ap-
proach to advertising on an inter-
national scale."
In return for blueprinting and
CBS-TV SHOWS
Sunday Cuts Are Made
CBS-TV is dropping its Sunday
afternoon program service, effec-
tive April 20, when it will begin
feeding programs to its TV af-
filiates at 5 p.m., leaving the earlier1
hours free for local programming.
Move was officially unexplained
by CBS-TV but was generally at-
tributed to a variety of causes —
advent of the baseball season with
many TV stations preferring to
telecast ball games on Sunday
afternoons instead of network pro-
grams, preference of other sta-
tions for NBC-TV's commercial
programs over the CBS-TV sus-
tainers and the always good rea-
son of "economy."
The one commercial on the CBS-
TV Sunday afternoon schedule,
See It Now, sponsored by Alumi-
num Co. of America, will move on
April 20 from its current time of
3:30-4 p.m. to 6:30-7 p.m. The
Sam Levenson Show, now in that
spot, will be transferred to Tues-
day, 8-8:30 p.m., following the
withdrawal of the Frank Sinatra
Show which was unable to weather
the competition of Milton Berle on
NBC-TV and Bishop Fulton Sheen"
on DuMont.
Program for the second half of
the 8-9 p.m. hour on Tuesday is
not set, but it will not be Out
There, science fiction series which
had been considered for the full
hour.
Realignment of other Sunday CBS-
TV shows will put Lamp Unto My Feet
at 5-5:30 p.m. (from 5:30-6 p.m.); What
in the World? at 5:30-6 p.m. (from
4:30-5 p.m.); Man of the Week at 6-6:30
p.m. (from 5-5:30 p.m.). Mr. I Magina-
tion, now in the 6-6:30 p.m. Sunday
period, will move April 19 to Saturday,
1-1:30 p.m. None of these programs is
sponsored.
Three other CBS TV sustainers now
broadcast Sunday afternoon are being
discontinued, for the present, at least:
Where Do You Stand? (now on at 2:30-
3 p.m.); Quiz Kids (3-3:30 p.m.); Colum-
bia Workshop (4-4:30 p.m.).
BROADCASTING • Telecasting
financing the installation, the U. S.
would buy times commensurate
rf 9 with Turkish programming hours
on these stations. The programs
would be cultural and educational
in nature.
Mr. Levey notes that since "spon-
sorship is a required corollary to
TV," manufacturers who advertise
in foreign countries "would doubt-
less sponsor program series and
shorts on an intercountry, world-
wide scale." Some 300-plus ad
agencies represent clients in the
U. S. who advertise abroad (as
much as 90% overseas), Mr. Levey
notes, and such a plan would stimu-
ig • late trade.
*' Other points made in the maga-
zine article:
• Global TV would make possible
"rapid transmission by FM of the new
techniques of facsimile." Material
facsimiled would augment TV.
• Europe is beset with lack of cohe-
sion and uniformity in radio broad-
casting. "Regional TV and FM sta-
tions atop mountains, as outlined in
the Master TV plan would, of neces-
sity, bring uniformity, better reception
in homes. . . ."
• Air and surface transportation
can be enhanced through use of con-
ventional VHF.
• "Electronic experts believe that
before long there will be telecasting
on an international scale," with Latin
and Central American countries join-
ing the U. S. and Canada in a Latin
American network.
• There is great need for "world
adoption of U. S. technical standards."
• Six or seven program TV record-
ing points could be located strategi-
cally for kinescoping or originating
programs — a "solution" for Holly-
wood, producers, sponsors and adver-
tising agencies.
• "Large-screen TV, on a global
basis, is also in the offing. . . . Univer-
sal televising of feature films in world
theatres would augment grosses of film
producers, stimulate production. . . ."
• The global TV project will help
unify NATO nations, assist electronic
industries of other countries and open
up avenues of employment, according
to Maj. Holthusen.
• Other countries need only apr
paratus and guidance from the world's
leader in electronics — the U. S. — to
receive "democracy's message" and
better their own welfare.
HILL TELECASTS
Who Will Pay,
Celler Asks
MGM TV Test
METRO -GOLDWYN- MAYER, in
keeping with plans announced in
mid-March [B*T, March 24], on a
test basis and to promote its new
movie Singin' in the Rain, has
started using a schedule of one
minute and 20-second filmed com-
mercials on TV stations in 10 key
cities. They include Memphis,
Nashville, Providence, Richmond,
Rochester, Syracuse, Toledo, Buf-
falo, Dayton, Houston and Indi-
anapolis. Agency is Donahue &
Coe, New York.
CHAIRMAN Emanuel Celler (D-N. Y.) of the House Judiciary Com-
mittee warned that "there would be compulsion for payment somewhere"
if TV covered sessions and committees of Congress, in a simulcast March
30 of the American Forum of the Air on NBC (Sunday, 2:30-3 p.m.).
Rep. Celler's remarks were con- *
Motorola Seeking
MOTOROLA Inc., Chicago, manu-
facturer of radio-TV sets, is in the
market for a 26 half -hour TV film
series. Top dramatic talent is
wanted, in addition to a narrator-
m.c. Agency for Motorola is Ruth-
rauff & Ryan, Hollywood.
BROADCASTING • Telecasting
tained in "comment" on a portion
of a Broadcasting • Telecasting
editorial read to him on the pro-
gram by Producer-Moderator Theo-
dore Granik. The editorial said
"the great goal of the future . . .
must be the admission of radio and
television to all public meetings
of the Congress, on a basis of equal
access with the press." It also
pointed out that in the "truest
sense" it would mean "the admis-
sion of the public to public meet-
ings, on a scale made possible only
by the miracles of radio and tele-
vision" [B*T, March 3].
Rep. Celler appeared on the pro-
gram in debate with Sen. Charles
W. Tobey (R-N. H.) on the ques-
tion, "Should Congress Be Tele-
vised ? " His answer to Mr. Granik's
query follows :
With reference to that, the govern-
ment, for example, does not subsidize
the newspapers that cover the pro-
ceedings and the government does not
subsidize the radio; but, when it comes
to television, there would be compul-
sion for payment somewhere.
The government would not pay.
The telecasters would be paid. Now,
if you are going to subsidize the tele-
caster industry, then subsidize the
newspaper industry that covers the
proceedings; subsidize the radio people
that cover the proceedings.
Sen. Tobey interjected: "The
newspapers are subsidized now.
They get free postage."
Question of sponsorship was in
TV FILM SYSTEM
Unveiled at Convention
NEW TV film system to be avail-
able commercially in from 18
months to two years was unveiled
to NARTB delegates Monday dur-
ing the Chicago convention.
The 16mm system combines ad-
vantages of the flying spot scanner
TV system with continuous motion
film for commercial stations, ac-
cording to James B. Tharpe, na-
tional sales manager of DuMont's
transmitter division. The system
is being shown in advance to give
broadcasters planning TV stations
a chance to plan their operations
"without fear of obsolescence," he
said.
According to the DuMont de-
scription of the system, the flying
spot tubes in DuMont scanners are
far advanced. The scanners are
said to require no shading or ad-
justments and no critical acces-
sories as back and rim lights. In
addition, they are described as
gamma corrected for gray scale.
Other claims include lack of in-
termittent film movement, use as
a film recorder and adaptability to
color TV.
Broadcasters and engineers alike
agreed that the new system con-
stitutes the greatest advance in TV
film techniques made to date and
that it might be the answer to the
kinescope quality problem.
the chief argument made by Rep.
Celler, who admonished: "I do not
want to make a speech on the floor
and before a speech have some
commercial saying I should take a
laxative."
Sen. Tobey quipped: "That
might be true. You might need it."
Rep. Celler questioned whether
telecasting of congressional investi-
gatory hearings may not be invad-
ing rights of witnesses. An ex-
ample of holding the witness up
to ridicule and trying him by the
public rather than by the courts
was the Kefauver Crime Commit-
tee, Rep. Celler intimated.
Sen. Tobey, who served on the
crime-busting committee, took ex-
ception. The Republican said he
thought the gist of his argument
is that "televising hearings is mere-
ly another form of reporting the
hearings. ... If the reporters can
be there with their notebooks and
take down the facts and put in
their own words in the paper the
20TH CENTURY-FOX
Entering TV Production
ALTHOUGH emphatically denied,
20th Century-Fox Film Corp., one
of the major holdouts on video, is
reported organizing a TV film pro-
duction and distributing subsidiary.
New company will not release
any of the studio's current or past
motion pictures to TV because of
possible exhibitor reprisal, but will
concentrate on making commercial
spots and films to order for adver-
tisers, Broadcasting • Telecast-
ing was informed. Distribution set-
up will be carried through with
FCC freeze lifting when more TV
stations are in operation.
To keep TV subsidiary separate
from 20th Century-Fox, outside
studio space will be acquired, it
was said.
Six-Week Seminars
SAMUEL GOMPERS Trades
School, San Francisco, on recom-
mendation of the TV Trade Ad-
visory Committee, will sponsor two
six-week video seminars, to begin
April 21-22, it was announced last
week. Most sessions will be held
at the school itself. Demonstra-
tors and lecturers will be from San
Francisco television stations and
allied industries. Initial courses
are limited to those employed in
TV and those refeiTed to the school
by management or unions as pros-
pective TV employes. Enrollment
will be by mail, using special post-
cards which are in the hands of
union officials and supervisor at
each TV station. There is no
charge for instruction at the ses-
sions.
next morning, why should not the
people in the humble homes of
America have a chance to see these
things graphically portrayed before
their own eyes, through the mira-
cle of television. . . ."
PARIS TV MEET
UNESCO Advisers Attend
DAVIDSON TAYLOR, NBC-TV
general production executive, and
two other members of a UNESCO
advisory committee left New York
last week to attend an international
TV meeting in Paris starting to-
day (Monday).
They will confer with representa-
tives of nine countries on the im-
portance of television as a medium
of communications. Meeting will
be held April 7-12, the first such
international conference under
UNESCO auspices.
Other committee members are
Richard B. Hull, director of WOI-
TV Ames, Iowa, and Robert B. Hud-
son, Urbana, 111., TV consultant to
the Ford Foundation's Fund for
Adult Education. The three mem-
bers are representative of a major
TV network, a university which has
experimented in educational TV and
a research institution which has
studied influence of TV on society,
UNESCO pointed out.
They were chosen by UNESCO
from a 13-member advisory group
"in recognition of the advanced de-
velopment of television in this coun-
try," according to Luther Evans,
Librarian of Congress and chair-
man of the U. S. National Commis-
sion for UNESCO, who made the
announcement in Washington, D. C.
Purpose of Meeting
Purpose of the meeting is to fur-
nish a forum for exchange of views
among experts of countries which
have experimented with video or
plan to launch TV service. UNESCO
is exploring ways in which tele-
vision can be developed interna-
tionally for education, science and
culture.
"Television itself is no panacea
for achieving [these things] by
means of the cathode ray tube. It
has to be judged against the older-
established methods of press, film
and radio, and invoked only where
it seems likely to secure a better
result," a UNESCO statement ex-
plained. Even so, it was conceded
that TV "has to be ranked with
the older mediums ... as an in-
fluence on the public that can be
used to aid international under-
standing, or to impair it . . ."
UNESCO said it plans to concen-
trate on objectives which would
help individual TV organizations
rather than on large-scale projects
by UNESCO itself.
On the agenda are questions of
international TV program ex-
change, involving standards of defi-
nition and film; methods of cir-
cumventing language barriers, tax
and customs laws, export regula-
tions, copyright and contractual
rights, and censorship or moral
codes.
April 7, 1952 • Page 81
LONG DISTANCE TV Mgrks 25th Anniversqrv
TODAY, Monday, April 7, is the
25th anniversary of long distance
television.
On April 7, 1927, Herbert
Hoover, Secretary of Commerce, in
Washington, was seen and heard in
New York by Walter S. Gifford,
AT&T president, and an audience
of about 50 scientists and newsmen
in the first public demonstration of
simultaneous intercity transmis-
sion of voice and image.
The signals were received on two
receivers, one with a picture 2x3
inches, the other 2x3 ft.
The Hoover-to-Gifford conversa-
tion was carried, sight-and-sound,
over telephone wire facilities of
AT&T's long lines department. The
second half of the demonstration, a
telecast vaudeville show, reached
New York by radio from its point
of origin in the Bell Telephone
Labs in Whippany, N. J.
The first intercity TV program,
forerunner of today's nationwide
video program service, was a mile-
post in a continuing program of
research and development carried
on by Bell Labs with the goal of
paralleling for vision what had
already been done for voice in long
distance telephony. Dr. Herbert E.
Ives, director of electro-optical re-
search for Bell Labs, was in charge
of the project, which stemmed from
intercity still picture transmission
that the laboratories and long lines
department had first demonstrated
in the summer of 1924.
Sight, Sound on One Band
Within ten days of the Washing-
ton-to-New York demonstration, on
April 16, 1927, AT&T transmitted
both image and sound on the same
frequency band by a single radio
transmitter from Whippany to
Bell Labs in New York. Two years
later, May 23, 1929, AT&T filed
the original patent application for
coaxial cable, to be used as a wide-
band long distance transmission
medium for both TV and telephony.
The next spring, April 9, 1930,
two-way sight-and-sound communi-
cation was publicly demonstrated
over a two-mile connection between
special booths between AT&T head-
quarters and Bell Labs in New
York. This demonstration was
continued for more than a year.
In the mid-30's AT&T installed
a coaxial cable link between New
York and Philadelphia over which
TV images of 240 lines were trans-
mitted on Nov. 9, 1937, a year after
the cable had first been tested for
multi-channel telephone use. On
May 21, 1940, video pictures of 441
lines, using a frequency band of
2700 kc, were transmitted over the
cable from New York to Phila-
delphia and back to New York,
nearly 200 miles. A month later
the Republican National Conven-
tion in Philadelphia was televised
and transmitted over the cable for
broadcast by NBC's experimental
TV station in New York.
First intercity TV transmission
Page 82 • April 7, 1952
of 525-line pictures (present stand-
ard) occurred on Dec. 1, 1945, when
the Army-Navy game from Phila-
delphia's Municipal Stadium was
sent to New York for broadcast
there. Two months later, Feb. 12,
1946, Lincoln memorial services in
Washington were transmitted to
the New York transmitters of CBS,
DuMont and NBC in a pooled tele-
cast that inaugurated TV service
between New York and Washing-
ton via coaxial cable. April 19,
1946, marked the first intercity
color transmission over coaxial
from New York to Washington and
back — 450 miles — in tests of the
CBS color system.
Boston Completed Network
TV transmission between New
York and Boston over a 4,000 mc
radio-relay system was launched
experimentally on Nov. 13, 1947.
This, plus the New York-Washing-
ton coaxial system, formed the Bell
System Eastern TV Network. On
May 1, 1948, commercial intercity
TV service was authorized; on
Sept. 20 the Bell System Midwest-
ern TV Network opened; on Jan.
11, 1949, the eastern and midwest-
ern networks were united to con-
nect TV stations from Boston to
St. Louis. Augmenting the coaxial
connections, a New York-Chicago
microwave radio-relay system was
put into service Sept. 1, 1950.
Coast-to-coast TV was inaugu-
rated with telecasts of the opening
of the Japanese Peace Treaty Con-
ference in San Francisco, Sept. 4,
1951, and on Sept. 29, 1951, the
first commercial transcontinental
TV program was aired. Of the 66
cities with TV stations, 54 are
already linked via Bell System
facilities and eight more will be
added in time for them to receive
the telecasts of the national polit-
SAM GOLDWYN (I), movie producer,
and Edward R. Murrow, editor of
CBS Television See It Now, watch
filming of a scene from forthcoming
movie, "Hans Christian Andersen."
Documentary report on the film will
be shown April 13 over See It Now,
3:30-4 p.m.
ical conventions in Chicago this
July, leaving only four of the
country's 108 TV stations without
interconnective TV network service.
KHJ-AM-TV ELECTIONS
IATSE, IBEW Beat NABET
BY VOTE of 7 to 1, IATSE be-
came bargaining agent for produc-
tion-program department personnel
of KHJ-TV Hollywood in an NLRB
supervised election contest with
NABET on March 27 [B«T, March
10].
IATSE was chosen representa-
tive for makeup and scenic artists,
set erectors, stage hands, construc-
tion workers, sign painters and
lighting men. One vote was chal-
lenged by NABET on the ground
that the voter was not on the orig-
inal list of names submitted.
IBEW Local 45 was named bar-
gaining agency for engineers and
technicians of KHJ-AM-TV the
following day when 36 votes were
cast in its favor as against 18 for
NABET. There were two "no un-
ion" votes. Latter election also
was NLRB supervised.
TVA ELECTS ON COAST
Manning Succeeds Carpenter
KNOX MANNING, TV actor and
moderator, KTTV (TV) Holly-
wood, was elected permanent chair-
man of West Coast section of na-
tional board of TV Authority last
Monday. He succeeded Ken Car-
penter, Hollywood radio-TV an-
nouncer, who resigned.
Elected to the West Coast board
of directors by the membership
were Lee Hogan, star of KNBH
(TV) Hollywood Lee Hogan Pre-
sents; Peter Prouse, radio-TV
actor and former West Coast ex-
ecutive of TVA; Vincent Price,
TV-stage-film star; Lee Millar,
radio-TV actor. They will serve for
an indefinite period until the fu-
ture of TVA is settled.
TV STAFFS
Help New Stations Train,
Jett Suggests
A SUGGESTION that present television broadcasters help new ones to
train staffs was made last week by E. K. Jett, vice president and direc-
tor of television, WMAR (TV) Baltimore.
Appearing on a television management panel Wednesday morning at
the NARTB convention, Mr. Jett *
said that unless the 108 stations
now on the air provide assist-
ance to new stations that will
spring up in numbers after the lift-
ing of the freeze, the present sta-
tions will find their own staffs
raided by new telecasters seeking
trained personnel.
The question of how to recruit
personnel for the expanding tele-
casting industry was one of several
dealt with by the management
panel under the chairmanship of
Dwight Martin, vice president,
WLWT (TV) Cincinnati.
Most of the panel members, all
of whom are operating telecasters,
said they acquired their own staffs
mostly from radio backgrounds,
and by various means gave them
the additional instruction necessary
to adopt their talents and training
to TV.
As new TV stations are author-
ized, in some abundance, they saw
a serious problem of personnel re-
cruitment arising, and it was to
solve this without wholesale raiding
of existing stations that Mr. Jett
advanced his proposal.
The union jurisdictional difficul-
ties that beset TV were discussed
by the panel, which included, in
addition to Mr. Jett, Lawrence
Rogers, general manager, WSAZ-
TV Huntington, W. Va.; Willard
Walbridge, station manager, WWJ-
TV Detroit, and Victor A. Sholis,
vice president and director, WHAS-
TV Louisville.
Mr. Walbridge reported that at
his station five different unions
were represented, a situation which
could create constant hazards were
it not for an agreement which
WWJ-TV had managed to reach
with all five. The agreement is
in the form of a letter to which
all are signatory guaranteeing that
no work stoppage will ensue from
any jurisdictional dispute.
He suggested that other tele-
casters who were obliged to deal
with so many labor groups might
try to get a similar agreement.
Richard P. Doherty, employe-
employer relations director of
NARTB, said that all new tele-
casters would be well advised to
do their utmost to keep the num-
ber of unions with whom they had
contracts to a minimum.
As insurance against jurisdic-
tional conflicts, Mr. Doherty sug-
gested that telecasters try to keep
all technicians within one union and
seek long-term contracts with that
one union to discourage encroach-
ments by other unions.
Mr. Doherty also had a sugges-
tion for operators of combined AM-
TV properties. He said there was
a growing tendency among tech-
nical unions to seek common senior-
ity clauses in contracts covering
both AM and TV technicians.
The danger in these, he said, was
that if the broadcaster ever wished
to reduce personnel on his AM sta-
tion, he might have difficulties if
technicians there had seniority over
those at the TV station.
The panel members reported they
followed policies of rotating tech-
nical personnel among most jobs
within technical operations, to
avoid attaching particular special-
ties to any. This is another protec-
tion against attempts at encroach-
ment by other unions, and" it also
gives management greater flexi-
bility in assigning personnel.
BROADCASTING • Telecast
™ade/phia more peopJe
tune to WPTZ
than any other
TV Station
When ARB measured the TV viewing habits of
Philadelphians for the entire year of 1951, WPTZ
led in 48.9%' of all the 15-minute periods. That's
nearly as much as Philadelphia's other TV stations
combined!
WPTZ- Philadelphia
NBC TV-AFFILIATE
1600 Architects Building, Philadelphia 3, Pa.
Phone LOcust 4-5500 or NBC Spot Sales
ING
Tel
sting
April 7, 1952
Page 83
BRINK RULING
Upsets TV Movie Royalty
BREAKDOWN of the AFM 5%
royalty formula and re-recording
fees for use of sound tracks of old
movies released to television is
seen if a ruling made March 28 by
U.S. referee-in-bankruptcy Benno
M. Brink is sustained.
Mr. Brink ruled that four thea-
trical feature films recently re-
turned to George and James Nas-
ser by United Artists through
court order can now be released to
TV without payment of the royalty
formula and re-recording fees, but
said AFM might seek damages it
estimates are caused by recording
of the sound track.
The ruling came when Mr. Brink
refused to grant at AFM request
an injunction restraining the broth-
ers from selling the films to video
unless union demands were met
[B*T, March 17]. An upholding
of the opinion possibly could see
other Hollywood film producers fol-
lowing footsteps of the Nassers in
releasing old films to television.
Mr. Brink said the 5% royalty
demand was unreasonable since no
percentage provision was provided
in the original contract, and that
an "agreement to agree" in the
producer-AFM contract before the
films were sold to TV was merely
so stated and its ambiguity made
it unenforceable.
He said the injunction could not
be granted because AFM held no
actual interest or property rights
in the films, having failed to re-
cord any liens against them. The
injunction would be inequitable, he
said, because it would give AFM
"a powerful weapon which in effect
would require the producers to
agree to any terms prescribed by
AFM."
Mr. Brink said any damages
KRON-TV GRANTED
Directional Antenna
KRON-TV San Francisco has be-
come the second TV station in
the country to get FCC permission
for a directional antenna. The
only other directional pattern used
by a TV outlet belongs to WNBK
(TV) Cleveland.
Directional TV operation is
usually not permitted by the Com-
mission, but KRON-TV showed
that its coverage could be increased
at no loss to areas now receiving
service. This is the only change
from omni-directional operation
which the FCC allows. The Com-
mission will not permit the use of
a directional antenna to squeeze
in another channel to a community.
WNBK (TV) at Parma, Ohio,
was permitted to change its cover-
age from a circle-like area, which
would waste half the signal over
Lake Erie, to a directional pattern
in order to cover Akron and North-
ern Ohio more effectively.
At the same time KRON-TV
switches to its DA, its ERP will
be reduced from 14.5 kw visual
to 9.6 kw visual.
sought by AFM could be estimated
at prevailing rates of pay for mu-
sicians who would actually re-re-
cord the sessions demanded. An
AFM appeal was expected.
Although AFM might be
"deemed" to have a form of lien
or mortgage against the film when
the sound track is recorded, union
failure to record it as provided for
under California law voids any in-
terest on its part in the pictures,
Mr. Brink said. AFM attorney
Leonard Horwin was granted an
extension of time for reviewing the
findings and the Nassers' attorney,
George T. Goggin was given 10
days from filing date to answer.
AFM 5% DEMAND
Elimination Requested
ELIMINATION of AFM demand
for 5% of grosses realized from
sale of old theatrical movies to TV
and revision of its policy on pay-
ment for re-scoring of those films,
have been asked for by Independent
Motion Pictures Producers Assn.
J. E. Chadwick, head of IMPPA
revealed last week that his group
requested James C. Petrillo to name
a special committee to re-nego-
tiate AFM demands in Hollywood
"where the producers reside and
where facts are more obtainable."
Request was based on the
decision handed down by U. S.
referee-in-bankruptcy Benno M.
Brink in the George and James
Nasser vs. AFM hearing (see story
this page.)
Mr. Chadwick pointed out that
the referee-in-bankruptcy scored
the looseness of the current con-
tract calling for TV negotiations
at a future time on uncertain con-
ditions.
"It is well to understand that
in the future the producer-musician
agreements must be specific and
conclusive," Mr. Chadwick said.
"At this time it is evident that
the entire matter has to be re-
negotiated."
INTERCONNECTION
Eight More Cities July 1
SEATTLE, Phoenix and Albu-
querque. Those are the only cities
which won't be TV-interconnected
after July 1, when 104 of the 108
U.S. television stations will be able
to receive instantaneous network
service — including live coverage of
the political conventions in Chicago
[B»T, March 24].
On July 1, AT&T Long Lines
Dept. will interconnect eight addi-
tional cities, bringing the total
number of cities on the coaxial
cable or microwave relay to 62
[B*T, March 24]. This number in-
cludes six cities interconnected with
privately-owned radio relay micro-
wave facilities — Lansing, Grand
Rapids and Kalamazoo, Mich.;
Bloomington, Ind.; Nashville, Tenn.,
and Huntington, W. Va.
The eight cities to be intercon-
nected by AT&T in time for the
political conventions are Miami,
New Orleans, Dallas, Fort Worth,
Houston, Oklahoma City, Tulsa and
San Antonio.
Dallas and San Antonio will have
two-channel service before the end
of the year. The other six cities
will have single channel circuits.
Facilities for the eight southwest-
ern cities were originally sched-
uled for the end of the year, but
completion dates were moved up to
meet the July political convention
dates.
AT&T has no plans for inter-
connecting Seattle, Phoenix or
Albuquerque this year. Of the
three, Phoenix might be inter-
connected by year's end if inter-
connection is ordered by a net-
work, since it is on the southern
transcontinental coaxial cable.
Albuquerque is 330 airline miles
from Phoenix. There is also a
coaxial cable running northward
on the west coast from Sacramento
to Portland, Ore. This could also
be adapted for TV, but facilities
VIDEO-EQUIPPED automobile, one of
few in world, is driven along sea drive
in front of Havana's Morro Castle.
Antenna is attached to rear bumper
with 13-inch screen under dashboard,
tilted upward toward seat next to
driver. Car is owned by Mike Alonso
(left), UP Havana correspondent.
from Portland to Seattle would
have to be installed. Seattle is 145
miles from Portland.
Actually, there are two other TV
cities not interconnected. They are
Newark, N. J. (which is considered
part of the New York area) and
Brownsville, Tex. Brownsville's
TV transmitter, however, is in
Matamoros, Mexico, and the AT&T
has had no discussions with the
Mexican authorities.
AT&T radio relay link between
Washington and Charlotte was put
into service April 2 for telephone-
use, with TV service to be avail-
able when it is fully developed.
Link is final section of a $6 million
project connecting Washington,
Charlotte and Atlanta. The Char-
lotte-Atlanta leg was opened for
phone-TV service March 17.
Political Audience
SIXTY million persons — approxi-
mately 40% of the U. S. population
— will be able to attend this sum-
mer's Presidential conventions via
television, Sig Mickelson, CBS-TV
director of news and public af-
fairs, estimated in a speech at New
York's Freedom Sales Rally for
Westinghouse Electric Corp., CBS
convention coverage sponsor.
MBS MEETING
Hears Television Plans
TELEVISION services being
planned by MBS will offer "in
many respects" the same program-
ming advantages to small and
large video stations "as are en-
joyed" by Mutual radio affiliates,
according to Thomas F. O'Neil,
MBS board chairman [Closed Cir-
cuit, March 31].
At a meeting of the Mutual Af-
filiates Advisory Committee in Chi-
cago March 29 prior to the NARTB
convention, Mr. O'Neil said studies
to develop Mutual's TV service are
now under way. It was his first
meeting with the group since Gen-
eral Tire and Rubber Co. acquired
a controlling interest in Mutual.
He expressed satisfaction with
the manner in which Mutual, under
President Frank White, "is fulfill-
ing more than ever its primary
obligation to the affiliated stations."
MBS network representees present
included: Mr. White; William H.
Fineshriber Jr., executive vice presi-
dent; Earl M. Johnson, vice president
in charge of station relations and
engineering; Robert A. Schmid, vice
president in charge of advertising,
public relations and research, and
Charles Godwin, Robert Carpenter
and Roy Danish, station relations ex-
ecutives.
Advisory committee members in-
included: Gene Cagle, KFJZ Fort
Worth, chairman; John Cleghorn,
WHBQ Memphis; Victor Diehm,
WAZL Hazleton, Pa.; Fred Fletcher,
WRAL Raleigh, N. C; George Hatch,
KALL Salt Lake City; Rex Howell, |
KFXJ Grand Junction, Col.; E. J.
McKellar, KVOX Moorhead, Minn.;
Robert McRaney, WCBI Columbus,
Miss.; Hugh Potter, WOMI Owens-
boro, Ky.; Porter Smith, WGRC
Louisville; Fred Wagenvoord, KCRG
Cedar Rapids, Iowa ; and Jack Younts,
WEEB Southern Pines, N. C.
Page 84 • April 7, 1952
BROADCASTING • Telecasting
Materials
(Continued from page 32)
num they will receive for the third
and fourth quarters. While esti-
mates for each metal are ear-
marked below current levels, manu-
facturers were assured they will
receive sufficient allotments to meet
industry goals and civilian demand
for AM-FM-TV receivers this year.
Set demand currently is being met
and inventories of TV receivers are
good for a two weeks' supply.
Manufacturers reported a serious
shortage of senior engineers,
draftsmen and semi-skilled tech-
j pical help. Some firms are using up
to 85 % of engineering personnel on
military orders, it was reported.
! Lowest level is 35%.
j It was emphasized that military
I orders are not being delayed, how-
ever, for lack per se of engineers-
technicians. Greatest bottleneck,
set makers reported, is in fulfil-
ment of orders for component parts
because of the long lead-time re-
quirement.
j J. A. Milling, chairman of the
I Electronics Production Board and
[ director of NPA's Electronics Di-
vision, who sat in as an observer,
told the set group that industry
could use at least 1,500 more
highly-skilled technicians and that
some companies are training semi-
skilled junior engineers (process-
ing, testing help) for senior posi-
tions.
Mr. Milling said the military
electronics program was valued at
$1.5 billion as of last January and
now is at a going rate of $2.5 bil-
lion for mid-1952 and $3.5 billion
by next January.
Set-makers will receive the fol-
lowing allotments for the third
quarter: 55% of carbon and alloy
steel (compared to 50% for the
second quarter) ;35% of brass (now
30%); 40% of copper wire (35%),
and 45% aluminum (now 30%).
Despite these and earlier cutbacks,
industry has maintained high set
output through conservation and
substitution under impetus fur-
nished by Radio-Television Mfrs.
Assn.
At another conference March
26, under chairmanship of Ralph
C. Donovan, NPA General Compo-
nents Division, magnet manufac-
turers reported active support of a
program to reclaim scrap grind-
ings. Cobalt, nickel and other
scarce materials are being re-used.
These firms turn out permanent
magnets for radio-TV loudspeak-
ers, radar systems and atomic re-
search.
The industry advisory committee
also discussed further reclamation
of permanent magnets from mag-
netron tubes, with the Air Force
lending active aid by channeling
magnets back to suppliers for re-
use of materials. Group also sug-
gested standardization of magnets
in these tubes to conserve materials
and manpower. NPA promised to
take it under advisement.
RTMA TUBE DATA
Small Size TV Is Down
SUBSTANTIAL slump in sale of
small radio-TV receiving tubes
from a year ago and data on size
of TV picture tubes sold to re-
ceiver manufacturers last February
was reported by Radio-Television
Mfrs. Assn. Friday.
Receiving tube sales for Feb-
ruary 1952 reached 28,262,407 units
valued at $19,923,287 compared to
36,821,794 units in the same month
last year. Breakdown showed sale
of 26,107,782 entertainment-type
tubes and 2,154,625 allied or non-
entertainment tubes for last Feb-
ruary.
Of the 28.2 million units, 17,608,-
162 tubes went into new equipment,
6,623,798 for replacements, 1,153,-
270 for export and 2,877,177 to gov-
ernment agencies.
The TV picture tube report was
highlighted with disclosure that,
for the first time, tubes rectangu-
lar in shape and sized from 18
inches up represented over half of
purchases by manufacturers. A
year ago they represented only 6%
of all sales.
RTMA reported that 53% of
the tubes fell in this category.
Units sold were estimated at 330,-
431 with value of $7,715,256.89
compared with 634,080 tubes at
$17,555,375 the same month last
year. Sales for January-February
1952 now stand at 670,623 tubes
with value of $15,407,115.27, RTMA
noted.
GETS 'ALICE' FOR TV
Crown Pictures Buys Rights
CROWN PICTURES Internation-
al, Hollywood, has acquired ex-,
elusive TV distribution rights in
the western hemisphere to Lou
Bunin's feature film, "Alice in
Wonderland." Negotiations, repre-
senting several hundred thousand
dollars, were completed last week
by Maxwell J. Fenmore, president
and general counsel of CPI, and
Henry Souvaine of Souvaine Selec-
tive Pictures, France.
Feature, filmed in 35mm color
over a period of five years and
combining animated puppets with
live cast of English actors, will be
offered for national sponsorship
this year only as Thanksgiving and
Christmas programs.
Crown Pictures, formerly known
as Exclusive Distributors Inc., has
already subtitled prints of the film
in Spanish for South American
distribution.
Poole to Visit BBC
LYNN POOLE, creator and pro-
ducer of the Johns Hopkins Science
Review on DuMont TV Network,
has accepted an invitation from
the BBC in London to visit its
studios and consult with British
TV personnel. Mr. Poole is sched-
uled to leave April 22 and return
to the U. S. late in May.
iBY. ► ! oH»i«*»» •
Take a good look at this area
This is the coverage area of WSAZ-TV ^1^,1
It is in an area of L/\L|
2,000,000 Persons
Here is a market larger than
BUFFALO
WSAZ-TV
HUNTINGTON, WEST VIRGINIA
CHANNEL
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f i UNION ,' ^>^v GREENE < /.WATAUGAV
✓ X '. t y cashing., X, CARTER/ \ -T
/JfOX'rt JE»«. \ <. J. /-?rol"L v ? CALDWELL \
■ Counties credited to WSAZ-TV by
j NBC Research Department.
□
WSAZ-TV regularly receives mail.
Base mop— copyright Hogitrom Company.
For more information call . . . THE KATZ AGENCY, INC
ROADCASTING • Telecasting
April 7, 1952 • Page 85
AAAA Analyzes Radio-TV
( Continued ft
film also is better than live on other
counts, he said.
"The great problem of live tele-
vision is rehearsal time," he said.
". . . If you've ever attended the
first rehearsal of a Broadway show,
however great the cast, you know
the vast difference between a well-
rehearsed performance and a care-
less one.
"As we know, Broadway shows
seldom if ever are brought into
New York short of four weeks re-
hearsal and out of town perform-
ance time. I know of no television
show that well-rehearsed."
A live TV show, he said, is by its
very nature a "continuous stream
of 'first takes.' Not one first take
in a dozen is good enough to print
in the average 'A' picture."
A live TV show "is a show that
hasn't been polished or rewritten or
edited for pace," he said. "... A
filmed show is a rewritten, polished
and edited show in performance
form. And even the great 'spon-
taneous' performers, the Grouchos,
Bings and Jerrys (Lewis), prefer
it for that reason."
Summing up, Mr. Reagan said:
"All other things being equal, a live
TV dramatic show compared to the
same drama with the same actors
placed on film is as inferior to its
celluloid counterpart as a 'B' pic-
ture is to the average 'A.' One bad
break, fluff or mike boom shadow
will destroy the gossamer fabric of
om page 25)
belief on which all drama depends
hopelessly and irretrievably."
Commercially speaking, TV is
not show business: It's selling. And
as such, it needs more advertising
know-how injected into it.
This was the substance of a talk
by Robert Foreman, BBDO, New
York.
"We all know that one of the
most obvious advantages of tele-
vision is that it's the first adver-
tising medium which comes close
to the most effective type selling
there is: That is, person-to-person
selling," said Mr. Foreman. But too
few advertisers are taking full ad-
vantage of TV's potential, he noted.
Cites Godfrey, Dick Stark
"How many announcers are there
who leave us with anything but
the impression, 'Here's a guy who
is just able to memorize his lines
and deliver them with all the con-
viction of P. S. 83s valedictorian?',"
Mr. Foreman asked.
"How many of our announcers
have that vacant stare which shows
that they are reciting from a mem-
orized script or looking at a visu-
alizer from out of the corner of
their eyes?"
Mr. Foreman cited Arthur God-
frey and Dick Stark, the announcer
for Ammident commercials, as out-
standing TV salesmen.
Because TV advertising is so
new, the creators of TV commer-
Origincrting Station
JOHNS HOPKINS SCIENCE REVIEW
ask any
Baltimore
time buyer
about
WAAM
TELEVISION
CHANNEL 13
Represented Nationally by
HARRINGTON. RIGHTER & PARSONS, INC.
Chicago NEW YORK San Francisco
DUMONT-ABC AFFILIATE
cials are still more concerned with
technique than with advertising
content, Mr. Foreman said.
One reason for this is that many
TV commercial writers have come
from radio and have not learned
to attach proper importance and
perspective to the visual part of
TV advertising. Others have come
from films or other entertainment
fields and they are without ade-
quate background in advertising,
the speaker observed.
Optical tricks fascinate many
novice TV writers, said Mr. Fore-
man, and they are apt to use tricks
in such abundance that simplicity
and clarity are lost.
Animation is another tempting
device to amateurs. As for him,
Mr. Foreman said he was "damn
sick" of seeing "beer bottles sing
and tooth paste tubes conga and
soap boxes jitterbugging."
Agencies Bypass Realism
"Why do so many smart adver-
tisers and agencies bypass realism
and completely avoid demonstra-
tion of their products?" he won-
dered. "Why — when they've got a
medium here which for the first
time permits reality in motion and
demonstration in product?" What
is needed to improve the effective-
ness of TV commercials generally,
said Mr. Foreman, is the acquisi-
tion by all in the industry of this
point of view:
"Television is just another ad-
vertising medium."
If that attitude is thoroughly de-
veloped, he said, "we're sure to
build a sound television copy de-
partment."
"As for the copy those folks
turn out, well it'll turn handsprings
for our clients simply because no
advertising medium had so much
to do it with."
Keynoting a panel discussion of
television rating services, Fred B.
Manchee, executive vice president
of BBDO, who made a speech on the
same subject at the AAAA meeting
last spring, remarked:
"A year ago we talked about two
big factors that were troubling us
in audience measurement research:
Confusion and the frightening costs
of research. Now both have
mounted."
Mr. Manchee said, however, there
was "one new hope" for resolving
the research muddle: The Adver-
tising Research Foundation which,
he hoped, would undertake soon a
study of radio-TV rating service.
Such a study received top pri-
ority among agency subscribers of
ARF in a recent questionnaire ask-
ing subscribers to enumerate their
preferences for a number of proj-
ects that ARF might do.
Of the 35 agencies responding,
80% puts that study at the head
of the list.
Discussions by other experts on
the panel, which included some of
the leading agency researchers, re-
flected the general feeling of hope-
lessness over the present research
situation that prevails among
TV Defined
HERE'S a new definition of
the component parts of tele-
vision broadcasting as given
to the AAAA last Thursday
by Charles L. Whittier,
Young & Rubicam, New
York. Television, he said, is
like an "engagement ring in
which the entertainment is
the platinum setting and the
commercial is the valuable
square cut diamond." One
wag remarked: "He's in the
right price bracket alright."
v.
the customers of broadcasting.
Charles A. Pooler, vice president
of marketing, Benton & Bowles,
New York, said it was impossible
to make a clear choice among pres-
ent services "because all of them
seem to have flaws."
In answer to the question: "If
all have serious question marks
against them, why use any?",
Herbert A. Vitriol, vice president
in charge of media and research,
Grey Advertising Agency, New
York, said that perhaps one reason
that all were being used, was that:
"We're attempting to wrap up
complex problems with simple yes
or no answers."
That, he felt, was impossible. I
The best that can be done at the]
moment, he thought, was to pickj
the service that seemed to provide!
the particular kind of information!
that was needed for a particular]
show.
Mr. Vitriol said that one impor
tant research project that ought to
be carried out at once was that of
measuring the habits of consumers
before television enters their
homes.
'Last Chance' Investigation
He said that once the freeze is
lifted and a host of new stations
go on the air, this "last chance'
to make a thorough investigation
of pre-TV habits will be gone. The
reason for such an investigation
would be to have facts on hand h
against which to measure habits p
after TV has arrived.
That is one project Mr. Vitriol fn
would like to see ARF do.
Lyndon 0. Brown, vice president
in charge of media, merchandising
and research, Dancer-Fitzgerald
Sample, New York, said one area
in which current reading services
fall down completely is in measur-
ing radio listening in multi-settle
homes and out-of-home.
He said that most recent reliable
information was that some 40% of
radio homes have one set, 35%
have two sets and 25%> have three M
sets or more. He compared the to
distribution of Nielsen Audimeters r5
with those figures and found that jjj
multiple-set homes were beingfri!!
short-changed.
The Nielsen sample, he saidl^d
counted far too large a percentage rr-
of homes in the one-set class.
Commenting on forthcoming cov
Page 86 • April 7, 1952
ROADCASTING • Telecastin
erage studies by Standard Audit
and Measurement Bureau and A. C.
Nielsen Co. [B«T, March 24], Mr.
Pooler of Benton & Bowles said it
was regrettable that two firms were
setting out to do the same thing,
though admittedly by different
techniques he said.
It was to be hoped, Mr. Pooler
said, that somehow Standard and
Nielsen would join together in one
study.
At a Friday morning session,
B. B. Geyer of Geyer, Newell &
Ganger, New York, and chairman
of the board of Advertising Re-
search Foundation (on which both
the ANA and AAAA pin so many
hopes), reported that to date ARF
has 125 subscribers and an annual
it| subscription income of $130,900.
esr He summed up the ARF plan and
>fep reminded AAAA that it had been
?s-| given in greater detail at the recent
ail, convention of the ANA [B»T,
March 24] .
m "What Does the Advertising Dol-
lar Buy Today?" was the subject
>.,j of Melvin Brorby, Needham, Louis
'A & Brorby, Chicago. Answer: Ten
^ percent less than it did a year ago.
" 1 Mr. Brorby reported on an up-
i ("dating of an advertising cost study
"done by his agency last year. He
!':: warned that this study could not
opibe used to compare media since
:there was variation in the accuracy
of the figure and since the study
was prepared in an index form
rather than with dollar figures.
Must Spend 10% More
Overall, the study shows, the ad-
vertiser must spend 10% more now
to get the same advertising impres-
sions he got a year ago.
Trends within the various media,
tc|' comparing 1951 with 1952, showed
otithat costs-per-thousand for maga-
!i?|-zines has risen 1%; for trade pub-
eiijilications 1%; for newspapers
(milline rate) 1%; for outdoor ad-
vertising 5%; for network radio
time 16%; for spot radio time 22%.
For network TV, cost per thousand
has decreased 14% and for spot TV
it has gone down 5%.
Average talent costs for radio
and television have remained un-
changed in 1951-52, he said, count-
ing only the union scale talent.
Ethical problems in radio-televi-
IbffiOii were discussed Friday morn-
ing by Robert D. Swezey, executive
rice president, WDSU-AM-FM-TV
New Orleans, chairman of the
NTARTB committee which drafted
;he television code.
The only way the code can be
jnforced, said Mr. Swezey, is "with
-he sympathetic cooperation of you
idvertising agencies and your
:lients."
Without such cooperation, he
;aid, telecasters will be beset by a
:onflict of pressures — "pressures
brought upon us by the public and
>y militant special interest groups
md the pressures which we in turn
vill be forced to place upon you."
An omnipresent problem in
iroadcasting, he said, is that of
ff/k rying to reconcile moral standards
rith economic facts of life.
"Many of us just can't seem to
AAAA OFFICERS
Elected at W. Va. Meet
NEW officers and directors were
elected by the AAAA at its spring
meeting in White Sulphur Springs,
W. Va., last Thursday. At the
organizational meeting of the new
board after the election, Frederic
R. Gamble was engaged as AAAA
president.
New officers and directors follow:
John P. Cunningham, executive vice
president, Cunningham & Walsh,
N. Y., elected chairman of the board.
Harry M. Stevens, vice president,
J. Walter Thompson Co., N. Y., vice
chairman.
Harold Cabot, president, Harold
Cabot & Co., Boston, secretary-treas-
urer.
Others elected were:
Directors-at-Large
Clifford L. Fitzgerald, chairman of
the board, Dancer-Fitzgerald-Sample,
N. Y.; Robert E. Grove, executive vice
president, Ketchum, MacLeod & Grove
Inc., Pittsburgh (elected to fill Mr.
Stevens' unexpired term) ; Henry G.
Little, executive vice president, Camp-
bell-Ewald Co., Detroit; Lawrence
Valenstein, president, Grey Adv., N. Y.
Directors Representing AAAA
Sectional Councils
New York Council — Marion Harper
Jr., president, McCann-Erickson, N. Y.
New England Council — J. Paul
Hoag, president, Hoag & Provandie
Inc., Boston.
Atlantic Council — Dan W. Lindsey
Jr., partner, Lindsey & Co., Richmond.
Michigan Council — Elliott E. Pot-
ter, vice president, Young & Rubicam,
Detroit.
Central Council — John M. Willem,
vice president, Leo Burnett Co., Chi-
cago.
Pacific Council — Carl K. Tester,
president, Philip J. Meany Co., Los
Angeles.
Continuing in office are the fol-
lowing directors-at-large :
William R. Baker Jr., president,
Benton & Bowles, N. Y.; B. C. Duffy,
president, BBDO, N. Y.; Gordon E.
Hyde, president, Federal Adv. Agency,
N. Y.; Earle Ludgin, president, Earle
Ludgin & Co., Chicago; E. E. Syl-
vestre, president, Knox Reeves Adv.
Inc., Minneapolis.
say no to a big name or big ac-
count, even though we are con-
vinced in our own mind that what
they asked us to do does not eon-
form to industry standards," Mr.
Swezey said.
"Sometimes this is just a fear
complex, but more frequently it is
tied up with economic considera-
tions.
"It takes a lot of courage to tell
a big performer that the show he's
set his heart on is out; it takes a
lot of courage to tell a big adver-
tiser that you're not willing to cut
your rate for him.
"I'm worried about us," he said.
"No advertising standards, nor
radio or television code, can be suc-
cessfully observed unless all of us
who participate in air program-
ming—stations, the networks, the
advertiser, and their agencies —
have intelligence and mettle enough
to set up appropriate standards
and to enforce them . . ."
Since December 11, 1948, the growth
and development of television receiv-
ers in Memphis and the Mid-South has
been truly amazing. Look at these figures".
lee* 11/ W41 m M44 4 sets
March 1, 1950 - 24,172 TV Sets
Dec. 1, 1151 - 108,780 TV Sets
Feb. ir 1952 - 118,000 TV Sets
TODAY
125,000 TV Sets
In the Memphis market area — and
this is an undivided audience, too!
WMCT is the only television station these sets can tune
to. This means an undivided audience, means, too, a far
better buy for your TV dollar than you would get in
many multiple station markets.
'based on latest Memphis distribution figures
National Representatives The Branham Co.
Channel 4 • Memphis
Affiliated with NBC
Owned and operated by
THE COMMERCIAL APPEAL
Also affiliated with CBS, ABC and DUMONT
Memphis ONLY
TV Station
WMC WMCF WMCT
i(,g^ROADCASTING • Telecasting
April 7, 1952 • Page 87
IF NO THAW . . .
We Will Legislate,
Johnson Says
CONGRESS must act if the TV freeze is not lifted -within two weeks,
Sen. Ed C. Johnson (D-Col.) declared last Thursday.
Sen. Johnson is chairman of the Senate Interstate & Foreign Com-
merce Committee which has jurisdiction over radio-TV legislation. His
remark climaxed a growing demand
in Congress that the freeze on new
TV outlets be thawed immediately.
The Coloradan's comment came
on the heels of a request from Sen.
James P. Kern (R-Mo.) that (1)
the Senate committee hold hear-
ings and (2) if necessary Congress
should legislate in order to break
the ice. Sen. Kem is a member of
the Senate Commerce Committee.
His suggestion was contained in a
letter last Monday to Sen. Johnson,
recapitulating the predictions on
the freeze lift which have come
from top-level FCC officials.
At the same -time, Sen. Spessard
L. Holland (D-Fla.) turned over his
"file" to Sen. Johnson of correspond-
ence he has had with FCC the
past two years on the freeze. Sen.
Holland suggested that the com-
mittee study the files "for whatever
action they deem advisable at this
time."
Sen. Johnson said FCC Chairman
Paul A. Walker's speech in Chicago
last week indicating the freeze will
be lifted in the next two weeks (see
story, page 76) was being taken
verbatim.
"So far as I am concerned this is
the last postponement ... if it is
not lifted Congress will have to
legislate," Sen. Johnson said.
Sen. Holland deplored that "it
would appear that not much
progress is being made by FCC
toward lifting the freeze which has
been imposed on the nation as a
whole over a period of several
years." The Senator's file revealed
that three letters from FCC, two
from Chairman Walker (March 28
and March 26) and one from then
Chairman Wayne Coy (December
1951), contained the same language
in answering the Floridian's com-
plaints.
This was noted by both the
Senator and by his office assistant
who has been keeping a record of
the correspondence.
Sen. Holland in his letter of
March 31 to Chairman Walker said
in part: ". . . this most recent
letter from you is in content the
same as the one which was received
from the Commission in December
1951. . . ." Consequently, the Sena-
tor asserted, the FCC did not seem
to be making any progress.
Constituents Up in Air
In his letter to Sen. Johnson, the
Floridian complained that the "lift-
ing . . . has been quite regularly
postponed from one date to another
until my constituents are all be-
ginning to get up in the air about
the matter. I . . . feel that the
attitude taken by the FCC is not
altogether necessary."
His files also revealed that the
Senator on Feb. 26 had written the
FCC saying the people, "partic-
ularly in the Tampa-St. Petersburg
area and the Orlando - Daytona
Beach area, are getting more and
more exasperated about the failure
of FCC to approve TV stations
which would give them direct and
acceptable service." The Senator
concluded "delay has now become
so great as to be indefensible."
Complaints to Sen. Holland were
from people representing a cross-
section of business pursuits rang-
ing from broadcaster to airline
operator. One of the complaints
was the existence of only two TV
stations in the state, both of them
on the same channel. [WMBR-TV
Jacksonville and WTVJ (TV)
Miami, both Channel 4 (66-72 mc).]
In the House, Rep. Oakley Hunter
(R-Calif.) released a statement he
is circulating to his constituents
explaining the current situation as
described to him by the FCC.
OMAHA, NEBRASKA
Page 88 • April 7, 1952
WNBQ (TV) Sales Up
FIRST QUARTER sales this year
rose 50f/c above sales for the same
period in 1950 at WNBQ (TV)
Chicago, NBC station, Sales Man-
ager John McPartlin said last week.
The three-month period was cli-
maxed with sale of a half-hour
program, Noontime Comics, to
Jewel Food Stores five days weekly
through Herbert S. Laufman
Agency.
CONGRATULATIONS are extended
by Sig Mickelson (r), CBS-TV news
and public affairs director, to two
staff members on their appointments
within CBS Television Network. Fran-
cis N. Littlejohn Jr. (I) was named
managing editor for CBS-TV news
and Paul C. Levitan (c) was named
special events producer.
Freeze Lift Imminent
(Continued from page 76)
which is unrivaled anywhere on
this globe. Let us take as our
standard this highest achievement
of broadcasting. I know that this
industry has within its ranks the
vision and the statesmanship to
help guide it along the high road
of the future."
The FCC chief expressed cer-
tainty that "The growth of tele-
vision will pose new problems af-
fecting the public interest which
the Commission must consider if
it is to be faithful to its trust."
Turning to the growth of radio
from less than 1,000 stations to
more than 2,300, he construed it
as meaning "that radio is firmly
entrenched and it is entrenched be-
cause it is rendering a local service
to those communities that they
need and want. Radio to them is
the indispensable medium. They
will never again be without this
ready, efficient, powerful means of
local expression."
He felt that "Economically, the
present overall status of radio is
excellent" and that "the prospects
for the future are also encourag-
ing." He noted that radio's reve-
nues last year were over $450 mil-
lion— "almost no loss from the total
of the year before" — even though
TV at the same time was taking
in $240 million.
Revenues — Some Up, Some Down
While revenues and profits of
networks and their owned radio
stations dropped "somewhat," he
said, "the revenues of more than
2,200 other radio stations went up,"
and "more radio stations operated
at a profit last year than in 1950."
Radio's answer to TV's emer-
gence, he said, "is not surrender
but readjustment," involving "more
versatile programming, greater at-
tention to local needs, and more
development of the things that
radio can do better than television
or which television cannot do." He
also suggested "a more aggressive,
more daring, more realistic em-
ployment of FM."
He said he regards it as "the
duty of the Commission in the
years ahead to take every appro-
priate step to preserve, perpetuate
and promote radio."
Referring to broadcasters' serv-
ice in national defense through the
Conelrad plan and their contribu-
tions to the education of the pub-
lic on political issues, Chairman
Walker said:
"These services remind us again
that under the American system
of broadcasting, it is primarily
upon the individual broadcaster
that we base our hopes for a serv-
ice that will best meet the needs
of the community and the nation — ■
in peace and in war."
Tribute To Sen. White
He paid special tribute to former
Sen. Wallace H. White Jr., co-
author of the Radio Act of 1927,
whose death occurred Monday (see
story page 30).
"American broadcasting will be
forever indebted to Wallace H.
White Jr. for his leadership in
formulating the fundamental law
that has served the broadcasters
and the public so well for a quar-
ter of a century," he asserted.
He offered this credo: "To per-
form our respective duties accord-
ing to the true voice of our con-
science; To consider our mutual
problems in a spirit of fairness
and tolerance; To labor unremit-
tingly to improve broadcasting as
an instrument of democracy."
Chairman Walker was intro-
duced by NARTB President Harold
E. Fellows.
Preceding the FCC chief's ad-
dress, Dwight Clark Jr., a high
school student and an announcer
for KCOL Fort Collins, Col., won
an ovation with the "I Speak for
Democracy" speech which made
him one of four national winners
of this year's Voice of Democracy
contest, sponsored by the NARTB,
the Radio-Television Mfrs. Assn.
and the U.S. Junior Chamber of
Commerce.
ASCAP, TV MUSIC
Settlement Seen Possible
PROSPECT that ASCAP will reach
a settlement with the all-industry
TV Music Committee developed
Tuesday at a committee meeting
held during the NARTB Chicago
convention. Dwight W. Martin,
WLWT (TV) Cincinnati, presided
as committee chairman, with some
two-score telecasters present.
Judge Simon Rifkind, chief coun-
sel, and Stuart Sprague, counsel to
the committee, reported on the
status of litigation. The commit-
tee has applied to the U. S. District
Court, Southern District of New
York, for establishment of terms
and conditions for TV music licens-
ing under terms of the amended
ASCAP consent decree.
The committee is going ahead
with its plans to obtain court ac-
tion. ASCAP is reported to have
expressed a desire to settle the TV
music controversy by negotiation.
BROADCASTING • Telecasting
coy SPEECH
Offers Educational TV Views
"FULL OPPORTUNITY for edu-
cational institutions to have use
of radio and television outlets as
a supplement to, but not a sub-
stitute for commercial outlets"
was advocated Sunday by former
FCC Chairman Wayne Coy, making
his first public address since re-
signing that post [B*T, Feb. 25].
He spoke on "The Future of Edu-
cational Radio-TV" at New York's
Cooper Union Forum.
Mr. Coy suggested that educa-
tion's greatest contribution to pro-
gramming might be the study of
ways to improve and develop pri-
vate broadcasting.
Stressing that he would vote
again to reserve 200 channels for
exclusively educational use, Mr.
Coy nevertheless wondered if edu-
cators have considered realistically
the money problems of independent
TV operation and if they could
find practical answers to television
financing, "especially when you
think of the many other unsolved
problems of education."
Required Know-How
Lacking trained technicians,
trained programmers, trained pro-
ducers and writers — as well as
money — educators must somehow
acquire these technicians in com-
petition with professional rates to
produce effective TV programming,
he warned, talking to radio listen-
ers via WNYC New York.
Educators' best interests might
be served, he suggested, if they get
together to produce in combination
programs to be made available to
commercial outlets, which would
be less expensive than operating
individual educational outlets —
even if the educators have to pur-
chase commercial air time.
Mr. Coy suggested forming a
private organization for develop-
ment of arts and radio in the pub-
lic interest to study improvement
and development of television pro-
grams, to emphasize citizen par-
ticipation in program criticism
and to collect money for new pro-
grams coupling high audience in-
terest with educational content.
The group might open its fund for
3k
RADIO and TV STATIONS
Profits Depend on
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Our Graduates are
Checked for . . .
Ability and Enthusiasm
Appearance and Personality
Integrity and Showmanship
Trained bv . . .
Network Professionals
Trained to . . .
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Understand your operational
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For Promot Free Service
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DEPT. H
Personnel Division
SCHOOL of RADIO TECHNIQUE
316 West 57 St.. N. Y. • PLaza 7-3212
TV use by state and local groups
educationally and even by com-
mercial sponsors of newer program
ideas.
His own programming sugges-
tions, which Mr. Coy said he had
long wanted to share, centered on
the use of film to preserve and cir-
culate "great sermons by great
preachers" (as well as complete
religious services), "great lectures
by great university instructors"
such as Albert Einstein, and "great
statements by great statesmen"
such as Herbert Hoover and
Bernard Baruch. "There are many
others," he reported, but these
could contribute to "a better gen-
eral understanding" if they were
distributed, through a central edu-
cational TV organization, to all
stations throughout the country.
At the outset of television,
educational institutions were not
very interested in video, to judge
by the number of station applica-
tions, Mr. Coy recalled, adding
that only one college (Iowa State
at Ames, Iowa) currently is operat-
ing a TV outlet.
To consider the future of edu-
cational TV as very bright is, for
Mr. Coy, an "impossible assertion,"
but he is encouraged by educators'
recognition of the medium. He is
more encouraged, however, by
prospects of TV use as studied by
the Joint Committee on Educa-
tional TV, the Ford Foundation
and the proposed mid-April edu-
cators' meeting at Penn State.
Conceding "nauseating" soap
operas on AM and "offensive"
variety shows on TV, he neverthe-
less maintained that the proposed
cure — operation of channels by
educational institutions — is "an
oversold idea."
Broadcasting Successes
"I, for one, have difficulty in ac-
cepting the thesis that radio and
TV have failed," Mr. Coy asserted,
"even if you admit nothing more
than that broadcasting has pro-
vided news — the most unbiased in
the United States — for the past
30 years." Bowing also to pres-
entation of fine music and drama
on both TV and radio, Mr. Coy
identified broadcast media as hav-
ing "served to extend the lives of
many, many people," in terms of
life span as well as intellectual out-
look. A particular compliment was
handed by the music-loving ad-
ministrator to the "cameraman at
NBC who caught Toscanini's ex-
pressions" during NBC Symphony
telecasts.
Quizzed after his hour-long
speech, Mr. Coy suggested that
colleges and universities might
meet production costs by operating
commercially part of the time, an
idea being considered by Michigan
State. The TV consultant to Time
Inc. turned thumbs down on edu-
cational TV via state or municipal
channels, however, since he feared
that elected politicans might be
tempted to use civic outlets for
political purposes.
Asked about telecasts of Con-
gressional sessions, he doubted the
feasibility of covering all meet-
ings, but believed that the public
should be allowed to attend im-
portant sessions via broadcasts
and telecasts.
MULLEN, KERSTA
Form Consulting Service
TELEVISION consulting service
which will include assistance in
financing as well as application
procurement, facility construction
and detailed plans for station
operation was announced last week
by Noran E. Kersta and Frank E.
Mullen.
The two have combined their
operations to cover both the East
and West Coasts with Mr. Mullen's
office at 121 South Beverly Drive,
Beverly Hills, Calif., and Mr.
Kersta located at 143 Meadow St.,
Garden City, N. Y.
Mr. Kersta was director of NBC
television until 1949 and was one
Mr. Mullen
Mr. Kersta
of those who developed station and
network television plans. He left
NBC and formed his own consulta-
tion company. Ray Kelly, former
NBC production director, is as-
sociated with Mr. Kersta in New
York.
Mr. Mullen, who was formerly
executive vice president of NBC,
has been a consultant in radio,
television and motion pictures since
1949 in Los Angeles.
"In the next two years, it is
probable that between $500 million
and a billion dollars will be re-
quired for capital investment by
the 2,000 television broadcasters in
prospect," Mr. Mullen said. "The
work we have already done in the
field has convinced Mr. Kersta and
myself that by joining our efforts
we can provide a complete consult-
ing service in all respects, not only
to the new broadcasters entering
television but also to the radio
broadcasters now ready to get into
television with both feet."
ACE Meets May 2-3
USE of television in education will
be among topics discussed at the
annual meeting of the American
Council on Education, May 2-3 in
Chicago.
SAN VIEGO'S
fst and Only
TELEVISION STATION
CALIFORNIA'S
THIRD MARKET
San Diego's
1951
BANK
DEBITS
increased 22.8%
over 1950
. . reflecting the
sharp gains in
ALL LINES of
INDUSTRY in
the San Diego
Market!
Wise Buyers
8UV~
KFMB-TV
Channel'8
KFMB-AM I
5 50 - K.C.
John A. Kennedy, owner ^
Howard L. Chernoff, Gen. Mgr.
Represented by The Branham Co.
IROADCASTING • Telecasting
April 7, 1952 • Page 89
High TV Towers
(Continued fi
the March 5 meeting of CAA, FCC
and ATA officials, held under the
aegis of the Airspace Utilization
Branch of CAA [B»T, March 31],
were the recommendations of the
Air Line Pilots Assn. made at a
March 18 meeting of the Chicago
Regional Airspace Subcommittee.
"Because ALPA believes that the
erection of steel 'needles' 1,000,
1,500 and 2,000 ft. above the sur-
face . . . will seriously affect the
safe and efficient operation of pres-
ent and future air transportation,"
it proposed that all TV antennas be
required to be placed on one tower
and that such towers be placed in
"known areas of obstructions,"
such as on top of buildings or
within the confines of a city. It
also suggested that a height limit
be placed on radio-TV towers.
ALPA observed that lighting of
towers was not sufficient during
weather conditions requiring planes
to operate on instruments. It rec-
ommended that a radio warning
device "such as the 75 mc fan
marker" be located at the tower
site.
Fact that jet-powered planes
would soon be in commercial use
was stressed by ALPA. It pointed
out that an aircraft travels five
miles in one minute when it is fly-
ing at 300 mph; 10 miles in one
minute when flying 600 mph.
"Definite Criterion" Needed
Chicago airspace subcommittee
did not concur in all the ALPA
recommendations, but agreed that
some action was mandatory im-
mediately to establish a "definite
criterion" for radio-TV towers.
The subcommittee comment also
stated that TV applicants had re-
ceived quotations from tower build-
ers for 3,000 ft. structures "and
they [the broadcasters] do not
consider the cost prohibitive when
evaluating the anticipated results."
CAA Planning Officer D. D.
Thomas, named to coordinate the
CAA's study of the situation, last
week wrote to all 14 of the agen-
cy's regions asking for comments
and recommendations. When re-
plies are received, they will be cor-
related and a specific set of criteria
is expected to be evolved for the
guidance of all regions.
Purpose is, according to the CAA
executive, to ensure that all regions
and airspace subcommittee, use the
same set of standards in evaluating
applications for TV towers.
As it is now, he explained, some
regions are inclined to be liberal
in their interpretations of existing
regulations, while others are more
conservative.
Mr. Thomas conferred with FCC
staff officials last week in the first
move of his "exploration" of the
situation.
Exaggerated belief by air indus-
try officials that immediately after
the TV freeze is lifted there will
be 2,000 TV stations under con-
struction—all with 1,000-2,000-ft.
antennas — is believed at the root of
their activity.
Among the cities where such
Page 90 • April 7, 1952
om page 77)
towers are being considered are
Chicago, Boston, Norfolk, Nash-
ville and Cincinnati. Costs gener-
ally are from $400,000 for a 1,500-
ft. tower to $815,000 for a 2,000-ft.
structure.
All radio-TV towers over 500 ft.
have to be submitted to regional
airspace subcommittees, under
Part 17 of the Commission's rules.
CAA regulations require that
planes fly not less than 1,000 ft.
above the highest structures in
the airways.
What the aviation industry has
in mind was spelled out in detail
in the following comments of the
Air Line Pilots Assn. included in
the minutes of the March 18 meet-
ing of the Chicago Regional Air-
space Subcommittee:
The number of applications for the
erection of TV towers already received,
plus those anticipated, will create seri-
ous hazards to enroute and terminal
navigation unless some workable plan
is adopted to serve as a guide in solv-
ing this problem.
Erection of steel "needles" 1,000, 1.500
and 2,000 feet above the surface, within
or immediately adjacent to airport
control zones and airways, will seri-
ously affect the safe and efficient oper-
ation of present and future air trans-
portation.
Certainly it is much easier to regu-
late the erection of man-made obstruc-
tions than it is to have them moved or
knocked down after they have been
built. The following suggestions are of-
fered so that some plan can be adopted
to prevent undue hardships on either
the Television and Radio industry or
the Air Transportation industry.
1. Unless from a technical standpoint
it is impractical, it would be more
desirable and safer for air navigation
to have one tower of sufficient height
to adequately serve an area with sev-
eral antennae mounted thereon, than
several towers of equal or nearly equal
height, scattered all over the surround-
ing countryside. If one tower can be
used by several broadcasters, the cost
of erection as well as maintenance,
could be shared by those companies
granted FCC licenses. Television set
owners would benefit from such an in-
stallation because they could tune to
one tower and not have to compromise
on several locations.
2. From a pilot's viewpoint, it would
not be as great a hazard to have a
tower located in a known area of ob-
structions, such as on top of a building
or within the confines of a city, than
to have a tower located in an area
where it is the only major obstruction,
and is also an added hazard to air
transportation. The exception to this
would be when a tower can be erected
in an area where it would not become
a hazard to the normal flow of traffic
into or away from an airport. The
thought behind this is that cities are
known areas of obstructions and every
effort is being made to avoid operation
over congested areas.
3. A height limit should be estab-
lished for TV and radio towers.
4. During weather conditions which
require aircraft to operate on instru-
ments, or during periods of reduced
visibility, obstruction lighting on a tall
tower is not sufficient warning. Per-
haps it would be well to begin thinking
about a radio warning device, such as
the 75-mc fan marker, to be located at
the tower site. This would serve as
an obstruction warning during IFR
weather conditions and during periods
of low visibility when the obstruction
lights are not operating.
Commercial jet aircraft will soon join
the military jets now in operation and
the speeds of these aircraft should
serve as a guide for future planning —
at 300 mph an aircraft travels five miles
in one minute; at 600 mph, an aircraft
travels ten miles in one minute.
If we keep these speeds in mind and
also future air travel, it is not difficult
to understand why serious thought
should be given this problem now to
restrict the erection of obstructions,
which will substantially affect the safe
and efficient operation of air traffic.
The minutes of the subcommittee
also included the following com-
ments :
Although the Subcommittee was not
in concurrence with all the suggestions
outlined above, it was in unanimous
agreement that immediate action was
mandatory for establishing a definite cri-
terion for antenna erection in order
that the television industry and aero-
nautical interest may have a guide
upon which to base their decisions rela-
tive to this highly important and com-
petitive activity [italics not supplied].
The television industry has received
quotations from contractors on struc-
tures up to 3,000 feet and they do not
consider the cost prohibitive when
evaluating the anticipated results.
The Subcommittee has been informed
that from an engineering viewpoint,
one structure supporting several an-
tennae is highly desirable in addition
to placing all structures within one cen-
tralized area when separate antennae
are necessary.
Text of ATA Letter
FOLLOWING is the text of the
March 6 letter to Rep. Robert
Grosser (D-Ohio), chairman of the
House Interstate & Foreign Com-
merce Committee, from S. G. Tip-
ton, general counsel of the Air
Transport Assn., regarding legis-
lation to specifically give the FCC
power to deny applications which
propose antenna towers which
may be considered air hazards:
The . . . bill now before your
Committee [S 658] permits you to deal
with the hazards to air navigation cre-
ated by the erection of radio and tele-
vision towers. The enormous height of
proposed television towers makes them
a special problem, and the large num-
ber of applications now being or soon
to be filed with the Federal Communi-
cations Commission for tower construc-
tion permits makes it an urgent matter
requiring immediate consideration.
The Federal Communications Act in
its present form does not deal directly
with this problem; it provides, in Sec-
tion 303, that the Commission shall
"(q) Have authority to require the
painting and/or illumination of radio
towers if and when in its judgment
such towers constitute, or there is a
reasonable possibility that they may
constitute, a menace to air navigation."
There is not, however, specific author-
ity to deny permits to construct such
towers, and the mere illumination of
them does not necessarily eliminate
the hazard. Although the Commission
in at least one case denied an applica-
tion for a license to reconstruct a radio
station in part because the antenna
would constitute a hazard to air navi-
gation and was sustained by the courts
in Simmons VS. Federal Communica-
tions Commission, 145 Fed. 2d 578 (1944),
this was decided under the Commis-
sion's general powers to issue, renew,
or modify licenses contained in Sec-
tion 309 of the Federal Communications
Act, and not on specific statutory au-
thority. Congress has not specifically
authorized the Commission to deny ap-
plications when such towers constitute
a hazard to air navigation.
In the absence of precise statutory
authorization the Commission is em-
ploying an administrative procedure of
referring doubtful cases to the other
government agencies interested in air
safety. The agencies often hear the ap-
plicants' proposals and recommend an
approval or disapproval. This proce-
dure has little, if any, statutory basis,
and is advisory only. If the recom-
mendations by the agencies responsible
for air safety are rejected by the ap-
plicant, he can demand a hearing be-
fore the Commission.
I recognize that this comment on
S. 658 comes late in your consideration
of the bill, but the immediacy of this
problem has arisen recently and will
be so pressing within the coming
months that it is urgent to consider it
while this bill is before your com-
mittee. The Federal Communications
Commission has already referred sev-
eral proposed applications for construc-
tion permits for television towers which
are now being studied by the Air Force,
the Navy, the Coast Guard, the Civil
Aeronautics Administration, and the
Civil Aeronautics Board. These appli-
cations will not only continue but are
expected to increase when the freeze
on new television licenses is lifted.
Out of fairness to the applicants an
early disposition of them should be
made. The applicants want prompt de-
cisions to permit them to find other
locations for the tower in sufficient
time to permit the operation of the
broadcast stations at the earliest time
WJIM-TV EXPANSION
Higher Antenna Is Planned
WJIM-TV Lansing, Mich., filed
with the FCC an application to
increase its tower height from 320
to 500 ft. and install a new six-
bay antenna to replace its present
three-bay radiator, General Man-
ager Howard K. Finch announced
last week. CAA approval has been
obtained, Mr. Finch said.
Also ready to be filed with the
FCC is an application to install
a new 25 kw RCA transmitter, Mr.
Finch said. Upon FCC approval,
the higher transmitter power and
antenna height and gain will im-
prove service for the central Michi-
gan area with approximately 25
times the present 19 kw effective
radiated power of WJIM-TV, he
said. What is now secondary cov-
erage will become the single
Lansing station's primary area,
Mr. Finch pointed out.
Consistent noise-free reception
and increased viewing power will
be provided to such cities as Flint,
Saginaw, Bay City, Jackson and
Battle Creek, he said. Additional
TV service will be provided to
Dearborn, Grand Rapids, Kalama-
zoo, Pontiac, Midland and Ann
Arbor, he added.
WAUG to Seek TV
WAUG Augusta, Ga., announced
last week that it plans to file for
TV but is waiting until the end
of the TV freeze. Melvin Purvis,
president of the 250 w daytime
station on 1050 kc, said that since
the formation of the company two
years ago it has been a "firm objec-
tive" to apply for TV. Augusta
has a population of 71,508 and is
about 140 miles east of Atlanta.
WJBF Augusta has a TV bid
pending at FCC.
authorized by the Commission. At the
same time, the potential hazards to air
navigation should also receive the con-
sideration to which they are entitled.
We recommend, therefore, that the
Communications Commission be given
clear authority to deal with them by
amending the Federal Communications
Act by inserting a provision in this bill
which would add to Section 303 of the
Communications Act a new paragraph
(s), which would read as follows:
"(s) Have authority and be re-
quired to refuse to issue or
modify any license or con-
struction permit when such li-
cense or permit would author-
ize the operation or construc-
tion of radio or television
towers which in its judgment,
after consultation with the
Civil Aeronautics Administra-
tion, the Civil Aeronautics
Board, the Department of De-
fense, and the Treasury De-
partment, constitute, or there
is a reasonable possibility that
they may constitute, a hazard
to air navigation."
Such a provision would remove any
doubt that the Commission could deny
construction permits where towers are
a hazard to air navigation after con-
sultation with agencies responsible for
air safety. Each of the departments to
be consulted operate aircraft or have
a responsibility for the operation of
aircraft. The Treasury Department's
interest is due to the Coast Guard's
operation of aircraft in rescue opera-
tions, and the Civil Aeronautics Ad-
ministration and the Civil Aeronautics
Board are responsible for safety in civil
air navigation.
ROADCASTING • Telecasting
<<nWTiat(;?§ Cooking"
is Hot Stuff. 111
FORT WORTH-DALLAS!
ore
REPRESENTING
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FORT WORTH-DALLAS WBAP-TV*
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LOUISVILLE WAVE-TV*
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MIAMI WTVJ
(Wometco Theatres)
MINNEAPOLIS-ST.PAUL WTCN-TV
(DISPATCH-PIONEER PRESS)
NEW YORK WPIX
(THE NEWS)
ST. LOUIS KSD-TV*
(POST-DISPATCH)
SAN FRANCISCO KRON-TV*
(THE CHRONICLE)
jry NBC Affiliates
%e4. Spot 7devi4i«K SdU tyxacUf
Free & Peters, inc.
Pioneer Station Representatives
Since 1932
NEW YORK CHICAGO DETROIT
ATLANTA FT. WORTH HOLLYWOOD SAN FRANCISCO
IOADCASTING • Telecasting
April 7, 1952 • Page 91
s
SUNDAY
ABC CBS DuMONT NBC
MONDAY
ABC CBS DuMONT NBC
TUESDAY
ABC CBS DuMONT NBC
ABC
WEDr
cbs ,
Ralston
(alt. sp.)
Space
Patrol
Mr.
Imaginatiot
General
Foods
Roy Rogers
F
Reichhold
Chemicals
Meeting
Sam
Levenson
Show
The Week
in Religion
Those
Endearing
Young
Charms
.Kellogg
Space
Cadet L
Kellogg
Space
Cadet L
Skippy
Peanut
Butter
You Asked
For It
L
Wrigley
Gene
Autry
Georgetown
U. Forum
U. S. Rubbe;
Royal
Showcase
L
General
Foods
Capt.
Video
RCA
Kukla,
Fran & OIlie
General
Foods
Capt.
Video
Natl. Biscuit
Kukla,
Fran & OUie
Vit. Corp. of
Am., The
Goldbergs L
Bob^Jtay
Foursquare
Court
L
American
Tobacco
This Is Show
Business
General
Young
Mr. Bobbin
Ironrite
Hollywood
Screen
Test
GM-
Oldsmobile
News
P&G
Those Two
L
P&G
Beulah
F
Columbia
Records
News
Chevrolet
Dinah Shore
L
Bendix
Swanson
(alt. wks.)
The Name's
The Same
L
— GlvP —
Oldsmobih
News
Chesterfield
Perry
Como
Camel
News
Caravan L
Fatima
Stork
Club
Camel
News
Caravan L
Chesterfie|
Perry Com
111
King's
Crossroads
F
Lincoln-
Mercury
Dealers
Toast
of the
Town
Colgate
Comedy
Hour
C-P-P
Film
(alt. sp.)
Bristol-
Myers
ivir. Lt. iV. Li.
Lever
Video
Theatre
Pentagon
Washington
Crosley
Speidel
(alt. wks.)
P. Wmchell
Film
TBA
Life is
Worth Living
Bishop
Fu«on J.
Texas
Oil Co.
Texaco
Star
Theatre
The
Paul Dixon
L
Pillsbury
Toni (alt.)
Godfrey &
His Friend
Film
Lever-
Lipton
Godfrey's
Talent
Scouts
Johns
Hopkins
Science
Review
Firestone
Voice of
Firestone
L
Film
Curtis
Publishing
Co.
Keep Posted
Liggett
& Myers
His Friend
Arthur
Murray Inc
Arthur
Murray
Party
L
General
Electric
Fred
Waring
Clorets
Chlorophyll
Gum
King Detect.
Goodyear
Corp.
(alt. with)
Philco
Corp.
TV
Playhouse
Film
Philip
Morris
I Love Lucy
Co-op
Wrestling
with
Dennis
James
^Oat*
L
United—
Or Not?
L
Schick
Crime
Syndicated
(alt.)
Carter Prod.
City Hosptl.
Serutan
Battle of
the Ages
P&G
Fireside
Theatre
Bayuk
Cigars
EUery
Queen
L
Colgate
It Rich
Bristol
Myers
Break
the Bank
Larus &
Bro. Co.
Plainclothes
Man
(See Note)
K
General
Foods
Instant
Maxwell
Coffee
Claudia
Johnson
Wax
alt. with
American
Tobacco Cc.
Robert
Montgomery
On Trial
L
Electric
Auto-
Lite
Suspense
Quick on
the Draw
with
Bob Dunn
Armstrong
Circle
Theatre
L
Cross Fire
P.
Lorillard
WeD
B.F.
Goodrich
Celebrity
Time
Crawford
Clothes
They Stand
Accused
P&G
Red Skeltorj
Show
L
No Net
Service
After
10 p.m.
Wes tins-
house
Studio
One
No Net
Service
After
10 p.m.
Block
Drug
Danger
Not for
Publication
with
Jerome
Cowan
P.
Lorillard
Original
Amateur
Hour
L
Celanese
Corp.
Celanese
Theatre
(alt. wks.) L
Frigidaire
Pulitzer
Prize
Pabst
Sales Co.
Pabst
Blue
Ribbon
1 10:30
People's
Church
Youth on
the March
F
Jules
Montenier
What's
My Line
Cameo
Theatre
• L
Co-op
Who Said
That
L
What's
■ the Story
with
Walter
j 10:45
Considine
Mutual
of Omaha
Cigar
Sports Sjk
1 11:00
Norwich
Sunday
News Spec.
Longines
Chrono-
scope
(11:15-11:30)
Burlington
Mills
Continental
(off 4/15)
Co-op
Wrestling
Chrono-
scope
1 11:15 PM
SUNDAY
CBS DuMONT
MONDAY - FRIDAY
CBS DuMONT NBC
SATURDAY
CBS DuMONT
9:00 AN
9:15
9:30
9:45
10:00
10:15
10:30
10:45
11:00
11:15
11:30
11:45
12:00 N _
1 12:15 P Ji"
Services
Washingtor
t ii/hrilnil
Easter
Services
tiittliniore
I '.utliedral
In The
Park
Sweets Cc
Hip}
podrome LI
Ranger Joe
Corp.
Ranger Joe
12:30
Too
Voice of
Prophecy
Faith For
Today L
M&M Ltd
Candy
Carnival
Susqueh
Waist Co.
The Paul
Dixon
L
M-Th
10-10:15
CBS News
Lever-Rinso
(M.Th.)
Godfrey
Gen. Mills
Hudson
Bride &Gr'm
Al Pearce
C-P-P
(MWF)
Strike
It Rich
P&G
(Tu.& Th.)
Egg & I
Amer. Home
All Products
Love of Life
P&TT
Search for
Tomorrow
Noontime
News with
Walter Raney
Take the
Break with
Don Russell
Breakfast
Parly
L
Winner
Take All
L
Hollywood
Candy Co
Prologue to
The Future
L
Personal
Appearance
Theatre
F
General
Mills
Betty
Crocker
L
Prtcpting.
Sponsors
Ruth Lyons
50 Club
L
Carter Prod
City
Hospital
Personal
Appearand
Theatre
F
The
Whistling
Wizard
Brown
Shoe
Smilin' Ed
McConnell
National
Dairy
The Big
Top
Internatl.
Shoe Co.
Kids &
Company
No
Network
Service
:30 PM
1:45
2:00
2:15
2:30
2:45
3:00
3:15
3:30
3:45
4:00
4:15
4:30
4:45
5:00
5:15
TV Toi
Time
F
super Cir
(alt. sp
Canada 1
(5-5:30
5:30
5i45PM
Mars Ii
(5:30-6 ,'
FOR APRIL 1952
THURSDAY
_CfiS , PvMONT
_nbc_
FRIDAY
-CBS DuMONT
SATURDAY
CBS DuMONT
General
Foods
Capt.
IV s a
Susiness
with
Bob
Havmes
The
Goldbergs
P&G —
Those Two
L
Camel
News
Caravan L
General
Mills
Lone
Ranger
F
Reynolds
Metals
B.T. Babbitt
Norge
Kate
Smith
Toni,
H. Bishop
(alt.)
Stop The
Music
L
Lorillard
Stop
The
Music
L
Krafts
Foods
Television
Theatre
L
Sterling
Drug"
Mystery
Theatre
F
American
Tobacco
Meet the
Champ
Hazel
Bishop
What Shall
I Do
L
Bristol-
Myers
Sports
Show
F
Columbi;
Records
News
Fatima
Stork
Club
Carnation
Burns Allen
(alt.)
Ronson-Star
of Family
Blatz
Brewing
Amos 'n'
Andy
R. J.
Reynolds
Man Agains
Crime
Lever
Rinso
Big
Town
F
Philip
Morris
Racket
Squad
Carter
Toni
(alt.)
Crime
Photog-
rapher
Burlington
Mills
Continental
ll:15-30pm
(off 4/17)
General
Foods
Capt.
Video
Vatl. Biscuit
Kukla,
i'ran & Ollie
Tydol
Headline
Clues
Broadway
to
Hollywood
Gruen
Playhouse
(alt. wks.)
Wine Corp.
of America
Charlie Wild
Private
Detective
Author
Meets the
Critics
Kellogg
Space
Cadet L
Camel
News
Caravan L
Ireen Giant
Life with
Linkletter
K
DeSoto-
Plymouth
Groucho
The Hot
Seat
L
Borden
T-Men in
Action
L
General
Mills
Stu Erwin
L — Fatima
Dragnet F
(alt. wl .
Gangbusters
Chesterfield
Ford
Ford
Festival
L
Kreisler,
Masland
(alt. sp.)
Tales of
Tomorrow
U.S.
Tobacco
Martin
Kane
Standard
Oil
Wayne
King
TV Opera
(once a
month)
GM-
Oldsmobile
Ne<
Chesterfield
Perry
Como
Maxwell
House
Coffee
Mama
R. J.
Reynolds
My Friend
Schlitz
Playhouse
of Stars
General
Foods
Sanka
It's News
To Me
(eff. 4/4)
irmacal
Police Story
(eff. 4/4)
Presidential
Timber
(st. 4/4)
Longines
Chrono-
scope
General
Foods
Capt.
Video
Mennen
Co.
Twenty
Questions
Life Begins
at Eighty
Old Gold
Down
You
Go
Drug Store
TV Prod.
Cavalcade
of Stars
Amend Co.
Hail the
Champ
Anthracite
Int.
Better
Home Show
L
~ The
Goldbergs
— pes —
Those Two
L
Saddle Pal
Club
F
Camel
News
Caravan L
RCA
Victor
Show
L
Nash-
Kelvinator
Whiteman
TV Teen
Club
L
Gulf Oil
We, The
Sports
Review
F
Campbell
Aldrich
Family
Gillette
Cavalcade
of
Sports
Jhesebrough
Greatest
Fights F
Vord of Life
Song Time
Gillette
Kentucky
Derby
(5/3 only)
Lambert
Pharmacal
The Sammy
Kaye Show
Sylvania
Beat
The
Clock
Anheuser
Busch
Budweiser
Ken
Murray
Pepsi-Cola
Pel
Shop
Co-op
Chicago
Manhattan
Soap
Miles Labs,
(alt. wks.)
One Man's
Family L
Snow Crop
Pet Milk
Kellogg
Reynolds
S.O.S.
Benrus
Libby,
McNeill &
Libby
Lehn & Fink
Kaiser-
Frazer
:00 PM i
6:15
6:30
6:45
7:00
7:15
7:30
7:45
8:00
8:15
8:45
9:00
9:15
9:45
10:00
10:15
American
Tobacco
Your Hit
Parade
10:30
10:45
11:00
11:15 PM
SUNDAY
CBS
Easier
Parade
/13 only)
Alcoa
um. Co.
! It Now
jodyear
reatest
Story
er Told
note)
'hat in
fjffF' World
[an I1 ip Unto
American
Inventory
L
Battle
Report
(Co-op)
Bohn Alum
American
Forum
L
Johns-
Man ville
Fair
Meadows
USA
L
Hallmark
Sarah
Churchill
Quaker
Oats
Zoo Parade
L
Derby Foods
Sky King
Thtr., F
(alt. with)
Meet the
Masters
Lees Carpet
ML.
MONDAY - FRIDAY
CBS DuMONT
Garry
Moore
Show
P&G
First 100
Years
G. Foods
(W-F)
Bert Parks
Cannon (Th)
Give & Take
Arrival of
Queen
Juliana
(4/2 only)
The Big
Payoff
CPP
(M-W-F)
Nick
Kennv
L
Participat-
ing Sponsors
Kate Smith
Hour
Lever
Hwkns. Fall
(MWF) I
Mars, C-P
Welch, Klog
Int. Shoe
Wander
Howdy Ddy
L
SATURDAY
CBS DuMONT
Youth
Wants to
Know
Roolie
Kazoolie
Morgan
BeaUy
News
Explanation: Programs In italics, sustaining:
Time, EST. L, Live; F, film; K, kinescopic re-
cording; E, Eastern network; M, Midwestern; NI,
non-interconnected stations; S, sustaining.
CBS— 1:30-2:30 p.m., Best Poods, General Elec-
tric, P&G, Qkr. Oats, Reynolds, Standard
Brands, Stokley-Van Camp, O'Cedar. Owens-
Corning, Garry Moore Show.
10-10:30 a.m., Fri., CBS News is half hour in-
stead of 15 min.
10:30-10:45 a.m.. M-Tu., W, F. Gen. Mills spon-
sors The Bride & Groom: Hudson Paper on Th.
11:30-12 n, Tu. & Th., Strike It Rich, sus-
12-12:15 p.m., Mon., Wed., Fri., The Egg & I,
3:30-4 p.m. Tues., Mel Torme, sustaining.
3:30-4 p.m., Mon. Bert Parks Show S.
4-4:30 p.m. Sun., Goodyear. Greatest Story Ever
Told 4/27, 5/25, 6/22 only. CBS-TV Workshop,
4-6 p.m. Sun. 5/18 only. Palm Beach Round
Robin Golf Tournament; 5-6 p.m. portion spon-
sored by Palm Beach Fabrics.
NBC— Mon. thru Fri. "Today" 7-9 a.m., EST &
CST, 7:15-20 Wed.— Fla. Citrus, 7:45-50 Mon.—
Fla. Citrus, 7:50-55 Fri.— Anahist, 8:15-20 Mon.
— Kiplinger. Tue.— Fla. Citrus, Thu.— Fla. Cit-
rus, 8:20-25 Mon.— Pure Pak, Wed.— Kenwill,
Fri.— Fla. Citrus.
♦Quaker Oats — Mon. & Fri.
5:30-6 p.m., M-F, Firms listed sponsor Howdy
Doody in 15 min. segments.
BROADCASTING
Th* N.wiw«eWK%t Radio and Television
TELECASTING
April 7, 1952
Copyright 1952
Want Reaction. ..from
the Small-Fry Faction ?
Here's a constructive youth
program with a strong public
service angle — Bob Penny's
"ACTION UNLIMITED"
"Action Unlimited" talks on even terms with
a full -sized audience of half -sized halfbacks
and keen-minded teen-agers— emphasizes the
importance of fair play, sportsmanship and
education. Penny handles his popular sports
and hobby program the way kids (and their
parents) like to see it handled. Penny's pointers
help realistic youngsters to understand the
fundamentals of sports— the pleasures of edu-
cational hobbies. They pick up background
information on class work and scout work—
they get the right answers to their own ques-
tions—they see and hear big name guest stars
they admire.
Thousands of these young citizens look and
learn when "Action Unlimited" hits TV screens
in this area from 5:30 to 5:50 p. m. Monday
through Thursday. What they learn comes in
handy when Mom's washer— or Dad's car—
needs fixing. And they earn a strong vote when
it comes time to replace them, too.
So here they are— an interested, influential
audience of tomorrow's adults— tuned four
times a week to the station that's made a
name for itself with a long, long list of public
service programs. They're all yours on WHIO-
TV's "Action Unlimited." George P. Holling-
bery, national representative for WHIO-TV,
can give you market data and availabilities.
Page 94 • April 7, 1952
DAYTON, OHIO
Station
q
K
7
/D
□ \_
Dallas
y
7 ex**' TtUtt 'Potuen^ui
7eleaUi<x*t Station
★
SERVES THE LARGEST
TELEVISION
MARKET...
DALLAS and
FORT WORTH
More than a Million
urban population in the
50-mile area
More than TWO MILLION
in fhe 100-mile area . . .
NOW
telestatus
1
Huge Stage-Lighting Plan
Set By CBS-TV
(Report 210)
CBS will install what it calls the
largest stage-lighting control sys-
tem at its television city in Holly-
wood in August for Oct. 1 oper-
ation, CBS-TV Vice President
Harry S. Ackerman announced
last week at the NARTB conven-
tion. Mr. Ackerman is in charge
network programs originating
in Hollywood.
The C-I system, named for Cen-
tury Lighting, which built it, and
George C. Izenour, the inventor,
is the only all-electronic system of
its kind, Mr. Ackerman said. It
can control 5% million watts and
achieve a gradual effect of a bril-
liant sunset, he said. The inventor
claims the C-l extends "the 10
human fingers many, many times,"
with its "memory board" enabling
the operator to remain at least 10
light cues ahead of the perform-
ance at all times.
Mr. Izenour claims the system
"eliminated the hit-and-miss meth-
od of light cueing, and makes pos-
sible a system of light-cue nota-
tion equivalent to that of music
cues in radio." Stage designer Jo
Mielziner was quoted as saying the
control system "is in my opinion
the most important single develop-
ment that has been made 'in the
theatre during the past 25 years."
The system was designed to point
up camera action and to aid the
artist in his expression, Mr. Ize-
nour said. Previewed at the
NARTB convention, it was de-
scribed in a paper at the engineer-
ing session Wednesday afternoon.
Late Feb. Nielsen
Topped by Godfrey, 'Lucy'
CBS-TV's J Love Lucy, reaching
8,261,000 homes and Arthur God-
frey's Talent Scouts, being viewed
by 57.8% of homes, were the lead-
ing programs in A. C. Nielsen's
second TV ret»ort for February
[B»T, March 10].
Ratings are based on two weeks
ending Feb. 23. Complete ratings
follow:
Homes
Rank Program (000)
1 I Love Lucy (CBS) 8,261
2 Red Skelton (NBC) 8,249
3 Texaco Star Theatre (NBC) 8,168
4 Colgate Comedy Hour (NBC) 7,951
5 Your Show of Shows 7,177
(Reynolds, R. J., Tobacco) (NBC)
6 Your Show of Shows (NBC) 6,900
(Participating)
7 Philco TV Playhouse (NBC) 6,692
8 Arthur Godfrey & Friends (CBS) 6,634
(Liggett & Myers Tobacco)
9 You Bet Your Life (NBC) 6,634
10 Fireside Theatre (NBC) 6,624
Homes
Rank Program %
1 Arthur Godfrey's Scouts (CBS) 57.8
2 Red Skelton (NBC) 54.1
3 I Love Lucy (CBS) 53.7
4 Texaco Star Theatre (NBC) 51.8
5 Colgate Comedy Hour (NBC) 51.4
6 Your Show of Shows (NBC) 47.1
(Reynolds, R. J., Tobacco)
7 Your Show of Shows (NBC) 46.9
(Participating)
8 Arthur Godfrey & Friends (CBS) 45.7
(Liggett & Myers Tobacco)
9 Philco TV Playhouse (NBC) 43.2
10 Big Town (CBS) 43.1
Copyright 1952 by A. C. Nielsen Co.
Godfrey, Lucille Ball
Lead March ARB Ratings
ARTHUR GODFREY'S Talent
Scouts was the nation's top TV
show percentage-wise but I Love
Lucy, starring Lucille Ball, reached
the greatest number of homes, ac-
cording to ratings for March by
the American Research Bureau.
Percentage-wise, Talent Scouts
drew a rating of 52.1; I Love
Lucy followed closely behind with
a rating to 50.6%. Difference may
be traced to Mr. Godfrey's show
being telecast in 25 cities, and Miss
Ball's in 62.
Homes
Rank Program
%
Talent Scouts (CBS)
52.1
2.
1 Love Lucy (CBS)
50.6
3.
Red Skelton (NBC)
50.5
4.
You Bet Your Life (NBC)
48.6
5.
Star Theatre (NBC)
47.9
6.
Show of Shows (NBC)
45.8
7.
Blue Ribbon Bouts (CBS)
(La Motta vs. Hairston)
41 .0
8.
Comedy Hour (NBC)
(Donald O'Connor)
39.9
9.
Cavalcade of Sports (NBC)
(Young vs. Durando)
39.6
10.
Godfrey & Friends (CBS)
39.1
Homes
Rank Program
(100's)
1.
1 Love Lucy (CBS)
8,260
2.
You Bet Your Life (NBC)
7,960
Star Theatre (NB)
7,890
4.
Red Skelton (NBC)
7,800
5.
Show of Shows (NBC)
7,730
6.
Comedy Hour (NBC)
(Donald O'Connor)
6,370
7.
Fireside Theatre (NBC)
6,130
8.
TV Playhouse (NBC)
5,980
9.
Godfrey & Friends (CBS)
5,920
10. Cavalcade of Sports
5,770
(Young vs. Durando)
Weekly Television Summary—
April 7, 1952 — Telecasting Survey
Outlets on Air
KOB-TV
WOI-TV
WAGA-TV, WSB-TV, WLTV
WAAM, WBAL-TV, WMAR-TV
WNBF-TV
WAFM-TV, WBRC-TV
WTTV
WBZ-TV, WNAC-TV
WBEN-TV
WBTV
WBKB, WENR-TV, WGN-TV, WNBQ
WCPO-TV, WKRC-TV, WLWT
WEWS. WNBK, WXEL
WBNS-TV, WLWC, WTVN
KRLD-TV, WFAA-TV, WBAP-TV
Davenport- WOC-TV , ,
Quad Cities Include Davenport, Molina, Rock Ise.
WHIO-TV, WtWD
WJBK-TV, WWJ-TV, WXYZ-TV
WICU
Ft. Worth-
Charleston
Jacksonville
WBAP-TV, KRLD-TV, WFAA-TV
WOOD-TV
WFMY-TV
KPRC-TV
WSAZ-TV
WFBM-TV
WMBR-TV
WJAC-TV
WKZO-TV
WDAF-TV
WGAL-TV
WJIM-TV
KECA-TV, KHJ-TV, KLAC-TV, KNBH
KNXT, KTLA, KTTV
>n Air 64*
* Includes XELD-TV Matamoros, Mexico
Editor's Note: Totals for each market represent
partially duplicated. Sources of set estimates are
and manufacturers. Since many are c<
necessarily approximate.
Kalamazoo
Kansas City
Lansing
Los Angeles
Sett in Area
14,400
88,106
185,000
372,937
53,585
90,000
137,000
873,761
258,940
138,999
1,116,386
342,000
595,015
230,000
750,000
162,384
160,415
217,081
105,740
127,500
144,116
185,140
195,674
139,552
85,000
1,232,000
Stations on Air
City
Louisville
Milwaukee
Minn.-St. Paul
Nashville
Outlets on Air
WAVE-TV, WHAS-TV
(Mexico)-
Brownsville, Tex. XELD-TV
WMCT
WTVJ
WTMJ-TV
KSTP-TV, WTCN-TV
WSM-TV
WNHC-TV
WDSU-TV
WABD, WCBS-TV, WJZ-TV, WNBT
WOR-TV, WPIX
WATV
Norfolk WTAR-TV
Oklahoma City WKY-TV
KMTV, WOW-TV
WCAU-TV, WFIl-TV, WPTZ
KPHO-TV
WDTV
W JAR-TV
WTVR
Rochester WHAM-TV
Rock Island WHBF-TV
Quad Cities Include Davenport, Moline, Rock Ise.,
Salt Lake City KDYl-TV, KSL-TV
KEYl, WOAI-TV
KGO-TV, KPIX, KRON-TV
WRGB
KING-TV
KSD-TV
WHEN, WSYR-TV
WSPD-TV
KOTV
WKTV
WMAL-TV, WNBW, WTOP-TV, WTTG
WDEL-TV
Estimated Sets in
Phoenix
Pittsburgh
Providence
San Antonio
San Diego
San Francisco
,dr-
.Trai
Seattle
St. Louis
Syracuse
Utica-Rome
Washington
Wilmington
109*
Sets in Area
146,181
19,200
123,020
110,000
320,945
318,200
65,785
250,000
85,359
107,101
121,014
125,171
1,021,966
55,100
389,000
205,000
113,505
138,000
91,563
E. Moline
74,600
71,704
130,000
348,500
202,800
135,300
382,000
171,126
158,000
109,865
70,000
344,004
96,081
use 16,761,792
Is within te'evision area. Where coverage areas overlap set counts may be
based on data from dealers, distributors, TV circulation committees, electric companies
monthly, some may remain unchanged in successive summaries. Total sets in all areas are
" BROADCASTING • Telecast
TELEVISION HOMES
,N KRLD-TV'S
EFFECTIVE COVERAGE
AREA
EXCLUSIVE CBS
TELEVISION OUTLET FOR
DALLAS-FORT WORTH
AREAS
— This is why —
KRLD-TV J
-is your best buy —
Channel 4 . . . Represented by
The BRANHAM Company
April 7, 1952 • Page 95
€^ film report
For the first time current TV
feature films are receiving
prominent motion picture
awards. Seven Days to Noon, pro-
duced by Alexander Korda and dis-
tributed by Snader Telescriptions
Sales Inc., won recent Academy of
Motion Picture Arts & Sciences
"best original film story" award
for 1951.
Southern California Motion Pic-
ture Council cited another Korda
film, Bonnie Prince Charlie, also
distributed by Snader. It is now
being released to television.
Jerry Fairbanks' special hour-long
Biblical TV programs, Hill Number
One and That I May See, have been
released for Easter weekend. They
were filmed for Family Theatre and
are set for 142 presentations on
86 stations. Arthur Pierson di-
rected both pictures.
Films are offered without charge.
Sponsorship plans have been can-
celled due to religious nature of
programs.
Frank Wisbar Productions, Holly-
wood, to film Procter & Gamble's
Fireside Theatre series in approxi-
mately six months in order to cut
costs. By using same production
crew, additional savings will be
effected.
Mel Ronson, Hollywood film writer,
acquired TV film rights to New
York's Finest from New York Po-
lice Benevolent Assn. PBA, shar-
ing in proceeds of series, will sug-
gest retired policemen whose sto-
ries may be film possibilities.
Production . . .
Tele-Voz Studios, at Churubusco
Studios, Mexico City, plan May 6
production of Gloria Swanson Show
on 13 half-hour TV film series.
Miss Swanson, under contract to
Simmell-Meservey TV Productions
Inc., Beverly Hills, will receive sal-
ary plus residual rights.
Hal Roach Jr. Productions signs
Joan Harrison, producer at Uni-
versal Pictures, as associate pro-
ducer on new half-hour dramatic
TV film series, Sunday Nights, to
TOP QMUTli
MOTION PtCTURBS
Since 1932
Up-to-date
completely
equipped
New York
studios of
be distributed by Official Films.
Mr. Roach also preparing Guns
of Destiny, half -hour TV film series
with Kenneth Noyes as associate
producer. Format concerns gun
collector dramatizing story of each
gun in collection.
* * *
Official Films announces that nego-
tions have been completed with film
stars Charles Boyer, Rosalind Rus-
sell, Dick Powell, Joel McCrea and
Robert Cummings to make half-
hour television films.
Messrs. Boyer, Powell and Mc-
Crea and Miss Russell will appear
in Official's Four Star Playhouse
produced by Don Sharpe.
The Robert Cummings Show fea-
tures the actor and Julie Bishop
in a comedy-mystery series.
Dougfair Productions has fin-
ished filming Terry and the Pirates
for TV audiences. Dougfair and
officials have concluded arrange-
ments for distribution of the series.
Judy Canova, star of NBC radio's
Judy Canova Show, completing TV
pilot film at Republic Studios for
proposed NBC-TV version. Cast
includes Mel Blanc, Franklin Pang-
born and Mari Blanchard. Del
Lord is directing.
Film People . . .
George Giroux Jr., recently re-
signed staff director KTTV (TV)
Hollywood, appointed West Coast
television program supervisor Proc-
ter & Gamble Productions Inc. Mr.
Giroux has been associated with
motion pictures, radio and TV for
the past 10 years.
John H. Mitchell, director of United
Artists Television, announced that
Bernard Hendel, general manager
of the Hendel Fruit Company, has
been appointed sales representative
of UA-TV in Pittsburgh, Johns-
town, Erie and Huntington, Pa.
Mr. Mitchell also announced that
Edward J. Potter has been ap-
pointed sales representative of
UA-TV in San Antonio.
Charles Kerr signed by Philidan TV
Productions as production manager
on half-hour film series based on
Ernest Haycox stories. Mr. Kerr
has been associated with RKO,
Walter Wanger and Frank Melford
in similar capacities.
Bob Bennet joins Jerry Courneya
Productions, Beverly Hills, as film
writer for 26 quarter-hour TV
films starring Noah Berry Jr.
Joan Vohs, film actress, and Allyn
Smith signed by Scandinavian-
American Television Co., Beverly
Hills, for leads in Hans Christian
Andersen film series. Films are
being produced in Copenhagen by
Karl E. Moseby.
* * *
Screen Televideo Productions,
Hollywood, signed Georgia John-
stone, secretary to Agnes Moore-
head, as casting director.
* * *
Lorraine V. Hanley, production de-
partment at WROK Rockford, 111.,
to Jerry Fairbanks Productions,
Hollywood, as research editor of
creative department.
* * *
Jane Nigh (Lorelei in CBS-TV Big
Town) married Lt. James Baker
March 16.
ROLE FOR BANKS IN TV
Cited by Bankers Trust
THERE'S a place for the bank in
the television industry, according
to Alex Ardrey, executive vice
president of Bankers Trust, New
York, who said that the bank's role
will not only be financing of video
productions, but other business
services as well.
State of the industry and lack
of bank participation to date raises
questions that can only be in-
vestigated now, he pointed out, but
Bankers Trust is considering nam-
ing someone within the next three
months — probably from among its
own staff — to see what possibilities
are. "The big problem is to find
someone who knows about banking
interests as well as television," he
said, "so it may mean that only
after five years' active study will
we really know where we stand."
George Herliman
GEORGE HERLIMAN, 50, head
of Herliman Productions, producer
of films for television, died Sun-
day, March 30, in Doctors Hospital,
New York. Mr. Herliman started
his film career in 1925 when, with
his brother, he operated Herligraph
Studios to process motion picture
film, a business sold to Consolidated
Films in 1930. He moved to the
West Coast where he was a pro-
ducer for Republic Studios and,
independently, Caledonia Films.
Returning to New York, he founded
Herliman Productions and Film
Classics, a rental library later sold
to United Artists.
NEW SERIES of 3% -minute films,
In the Fashion Spotlight, featuring
fashions of America's top designers
and filmed in cooperation with leading
women's magazines and fashion houses,
is being distributed by DuMont TV
network's film department.
PENNANT GROUP
Forms in Hollywood
INCORPORATED for $100,000,
new Hollywood television - radio
production and packaging company,
Pennant Productions Inc., has been
organized with headquarters at
General Service Studios.
Ed Woodworth, formerly pro-
duction supervisor for Commodore
Productions Inc., who recently
formed Citation Productions, heads
group as president. Harrison Dun-
ham, attorney and former general
manager of KTTV Hollywood, is
secretary and counsel.
New company plans four half-
hour TV film series, first to be
Date With Destiny, which was to
have been produced by Citation
Productions. Pennant will estab-
lish New York and Chicago offices,
it was said.
Mr. Dunham also is spearhead-
ing formation of General Televi-
sion Network, and reportedly
backed by a group of nationally
known TV station owners and
financiers, has been negotiating
purchase of General Service Studios
from George and James Nasser for
$2% million.
Telecourse Expands
EXTENSION to western Michigan
of college courses by television giv-
en by the U. of Michigan on its
Television Hour (Sunday, 1 p.m.),
planned and taught by faculty
members, has been announced.
WKZO-TV Kalamazoo, in an ar-
rangement by General Manager
John E. Fetzer and WWJ-TV De-
troit's Manager W. E. Walbridge,
will broadcast to western Michi-
gan. WWJ-TV, where the program
originates, and WJIM-TV Lansing
already carry the program.
WTVJ (TV) Expands
WTVJ (TV) Miami, Fla., is reno-
vating the Capitol Theatre in the
city to give it additional space for
studio, office, storage and main-
tenance facilities. The structure
will contain three stories when it
is completed, the station has an-
nounced. It is adjacent to a three-
story building which already houses
WTVJ.
CBS-TV Rodeo
CBS-TV has announced plans for a
weekly hour telecast of its own
rodeo featuring top talent if audi-
tion passes test. Kinescope will be
filmed April 13 at Knott's Berry
Farm near Santa Ana, Calif.
CALIFORNIA'S Gov. Earl Warren re-
sumes half-hour monthly KECA-TV
Hollywood Report to the People April
16.
RANGERTONE
BEST FOR'TV FILMS
JOHN J. KUEHN
728 Buckingham Place,
Chicago 13, Illinois .
Video Varieties
CORPORATION
Office: 4) E. 50tjrSt., Nl. 22 MU 8-1162
SYNC-SOUND
RANGERTONE
73 WINTHROP ST.
NEWARK 4. N. J.
Page 96 • April 7, 1952
BROADCASTING • Telecasting
IS
C°MlNO
THE COAXIAL CABLE
ARRIVES IN HOUSTON
JULY 1st!
KPRC-TV will carry the political
conventions and campaigns dur-
ing this YEAR OF DECISION!
Complete coverage of these vital
events will SKYROCKET an al-
ready booming TV market in the
Great Southwest!
BEGINNING APRIL 26 and con-
tinuing through JULY 1, KPRC-TV
and The Houston Post will coop-
erate with television distributors
and dealers in a GIANT promo-
tion and merchandising cam-
paign to stimulate TV set sales
in the Houston area.
Arrival of the Coaxial Cable
Coupled with KPRC-TV Cover-
age of This Year's Political
Events Promises a Dynamic
Medium for All Wide-Awake
Advertisers!
Plan Your Summer Campaign
to Coincide with Houston's
Vast New Audience!
Channel 2 • Houston
JACK HARRIS
General Manager
Nationally Represented by
EDWARD PETRY & CO.
ROADCASTING • Telecasting
April 7, 1952 • Page 97
GOLF TOURNEY
Higgins, Roche Winners
BRAVING inclement weather,
more than 80 divot diggers fought
the battle of Bunker Hill Coun-
try Club in Chicago March 30 to
decide the champions of the 18th
annual Broadcasting • Telecast-
ing-NARTB golf tournament at
convention opening last week.
The golfers recorded excellent
scores despite the weather, with
Joe M. Higgins, WTHI Terre
Haute, Ind., shooting a 79 for low
gross first prize and Steve Roche,
NBC Chicago, scoring 61, aided by
a blind bogey handicap of 30, to
win low net honors.
The two received silver trophies
from Broadcasting • Telecast-
ing, which entertained with its
annual "19th hole party." Tom
O'Connell of J. Walter Thompson
Co., Chicago, took second low gross
score with an 80 and S. (Bud)
Fantle Jr., KELO Sioux Falls,
S. D., totaled 81 for third place.
The Boiling Co.'s John Coy, Chi-
cago, shot a net 64, helped by a 30
handicap, for second low net, while
Glenn Wilkinson of Wilkinson,
Boyden & Crogun, attorneys,
Washington, took third net honors
with a 67.
Tom O'Neil of General Tire &
Rubber Co., Akron, Ohio, and Tom
Wilson of Dow, Lohnes & Albert-
son, attorneys, Washington, won
free subscriptions to the Golf
Digest which were donated by John
Barnett, editor, for the most pars
in the first nine holes.
FLORIDA BROADCASTERS
Schedule Meeting May 22-23
TWO-DAY meeting of the Florida
Assn. of Broadcasters will be held
May 22-23 at the Royal York Hotel,
Miami Beach. Officers and two new
directors will be elected for the
year commencing July 1. Current
president and secretary-treasurer
are S. O. Ward, WLAK Lakeland,
and John Browning, WSPB Sara-
sota, respectively.
Speakers for the Thursday night
dinner meeting, Friday banquet and
business sessions have not been an-
nounced. Program chairman for
the meeting is George Thorpe,
WVCG Coral Gables.
Sixty six of the state's 75 sta-
tions are members of the FAB,
said to be the oldest state broad-
casters group in the country.
Wins Scholarship
KURT F. W. MOELLER, electrical
engineering major at Polytechnic
Institute of Brooklyn and graduate
of RCA Institutes, was announced
Wednesday as winner of a four
year university scholarship offered
by RCA. Scholarship committee
consisted of Dr. Alfred N. Gold-
smith, consulting engineer; Dr.
Ernst Weber of the Polytechnic
Institute, and Maj. Gen. George L.
Van Deusen, RCA Institutes presi-
dent, with final selection approved
by the RCA education committee.
Page 98 « April 7, 1952
Broadcasting - NARTB Golf Scores
SECOND-TIME winner Joe Higgins (r)
of WTHI Terre Haute, Ind., in Broad-
casting • Telecasting's annual golf
tourney conducted during the NARTB
convention, congratulates Steve Roche
of NBC Chicago, who won the low
net trophy with a 61 score on a 30
handicap. Mr. Higgins took the low
gross cup with a 79. The tournament
took place Sunday preceding the
meeting in Chicago.
POPPELE CHOSEN
Heads Radio Pioneers
JACK R. POPPELE, WOR New
York, was installed as president
of the Radio Pioneers Club at the
club's annual dinner held Tuesday
night during the NARTB Chicago
convention. He succeeded Carl
Haverlin, BMI, in the office.
Other officers elected were: Paul
W. Morency, WTIC Hartford, first
vice president; Martin Campbell,
WFAA Dallas, vice president; Ray-
mond Guy, NBC, vice president; O.
H. Caldwell, Tele-Tech, vice presi-
dent; Charles A. Wall, BMI, vice
president; Samuel R. Dean, CBS,
secretary; James E. Wallen, MBS,
treasurer.
Citations for unusual contribu-
tions to radio were awarded Dr.
Lee de Forest, radio inventor;
Brig. Gen. David Sarnoff, RCA;
Hon. Herbert Hoover; Dr. Alfred
N. Goldsmith, consultant, and
Charles Pannill, inventor. Mr. Guy
made the presentations, with Mr.
de Forest responding. The post-
humous Radio Hall of Fame award
went to Reginald Aubrey Fessen-
den for pioneering inventions in
transmitting light, sound and elec-
tric waves. William S. Hedges,
NBC, announced the selection. Dr.
Christopher Crittenden, director,
North Carolina Dept. of Archives
and History, accepted the award.
Ex-President Hoover greeted the
club by tape recording.
Mr. Haverlin announced that
Victor C. Diehm, WAZL Hazleton,
Pa., had been elected a life mem-
ber in the club. The station staff
surprised him by sending the $100
fee to the club.
Thomas K. Finletter, Secretary
of the Air Force, delivered the
principal address of the evening,
reviewing progress of the air con-
struction program.
CBS has donated offices in recently
leased Earl Carroll Theatre, Holly-
wood, to Radio-Television-Recording
Charities Inc.
Lloyd Nelson
Dick Hushes
Rollie Fishburn
Tom O'Connell
Malcolm Sullivan
Norman C. Lindquist
Bob McGorrin
Tye Robinson
John Coy
John T. Carey
Carlton F-J Jewett
Jerry Glynn
H. Leslie Atlass Jr.
Joe M. Higgins
Harry Dieter
Al Schroeder
Steve Roche
Jim Wehrheim
Charles Pratt
Joe Perry
Howard Medici
Neil Murphy
Bill Mailleefert
George Bachus
Bill Harms
Franklin H. Small
S. (Bud) Fantle
Glenn Wilkinson
C. N. layne
Pete Shuebruk
Marv Rosene
R. Peterson
Lewis G. Green
Walter Preston
Dan Meadow
Bob J. Burow
Max Everett
Bob Everett
Fred Klein
Bruce Bryant
Bill Oldham
Lou Smith
Ted Jeffrey
Don Harding
Jack Matthews
Frosty Blair
Jack Stillwell
Bill Nelson
Russ Jolly
Vogue Wright Studios
Edward Petry Co.
Edward Petry Co.
J. Walter Thompson Co.
J. Walter Thompson Co.
Atlas Film Corp.
Quaker Oats Co.
Sunbeam Corp.
Boiling Co.
WIND
Robert Meeker Assoc.
AM Radio Sales Co.
WIND
WTHI
Foote, Cone & Belding
WMAQ
NBC
NBC
Edward Petry Co.
Tatham-Loird
Ruthrauff & Ryan
NBC
Edward Petry Co.
Edward Petry Co.
Edward Petry Co.
WNDR
KELO
Wilkinson, Boyden &
KID
Fly, Shuebruk & Blume
WLOL
WBKB (TV)
Green Assoc.
WBKB (TV)
RCA
WDAN
Everett-McKinney
Price, Robinson & Fran
Toni Co.
Edward Petry Co.
Edward Petry Co.
Edward Petry Co.
Kraft Foods Co.
Edward Petry Co.
Edward Petry Co.
Edward Petry Co.
WLS
WLS
NBC
Chicago
St. Louis
Chicago
Chicago
Chicago
Chicago
Chicago
Chicago
Chicago
Chicago
Chicago
Chicago
Chicago
Terre Haute
Chicago
Chicago
Chicago
Chicago
Chicago
Chicago
Chicago
Chicago
New York
New York
Chicago
Syracuse, N. Y.
Sioux Falls, S. D
Washington
Idaho Falls, Ida.
Washington
Minneapolis
Chicago
Chicago
Chicago
Indianapolis
Danville, III.
New York
Chicago
Chicago
Chicago
Chicago
Chicago
Chicago
Chicago
Chicago
Chicago
Chicago
Chicago
Chicago
Gross
92
86
96
80
92
102
103
94
101
81
97
98
101
94
93
82
86
96
88
89
86
99
84
82
86
101
109
113
110
5ic
68
83
88
67
71 f
71 «
72
77 *
80
11 V
86 \
Rain prevented the following from finishing after playing
Hal Holman
Hal Holman Co.
Chicago
49
Kent Holman
Hal Holman Co.
Chicago
46
Ken Ponte
WBKB (TV)
Chicago
56
Bill Ryan
WBKB (TV)
Chicago
52
Bruce Roberts
WBKB (TV)
Chicago
49
Dan O'Neil
WBKB (TV)
Chicago
48
Harold M. Gross
H. M. Gross Co.
Chicago
48
Clair L. Stout
Dow, Lohnes & Albertson
Washington
41
Tom W. Wilson
Dow, Lohnes & Albertson
Washington
38
Bob Harrington
WSVA
Harrisonburg, Va.
42
Gene Trace
WBBW
Youngstown, Ohio
40
Jack LaMarr
J. Walter Thompson Co.
Chicago
41
Bill Eberling
Monogram Pictures
Chicago
41
Bill Thompson
MBS
Chicago
44
Dick Cass
MBS
Chicago
44
Tom Henry
MBS
Chicago
44
Bill Shaw
Broadcasting-Telecasting
Chicago
39
Win Levi
Broadcasting-Telecasting
Washington
41
Maury Long
Jack Evanson
Broadcasting-Telecasting
Washington
40
Henry Atkinson Inc.
Chicago
39
Tony Weber
Henry Atkinson Inc.
Chicago
40
John Nilson
CBS
Chicago
45
Barbara Mattson
CBS
Chicago
40
Bert West
CBS
Chicago
46
Marge Flotron
CBS
Chicago
40
W. Ted Pierson
Pierson & Ball
Washington
39
Tom N. Dowd
Pierson & Ball
Washington
42
Tom O'Neil
General Tire & Rubber Co.
Akron
39
Dick Byrne
MBS
Chicago
41
Mac Chandler
CBS
Chicago
Chicago
46
Paul Schlesinger
Tatham-Loird
45
Bill Davis
CBS
Chicago
55
Jim Shaw
Henri, Hurst & McDonald
Chicago
61
GOOD MUSIC GROUP
Plans Audience Study
AUDIENCE surveys on listener-
ship, composition, family habits
and income level will be completed
by the Good Music Stations which
include WFLN (FM) Philadelphia,
WEW St. Louis, WEAW (FM)
Evanston, 111., WQXR New York,
WGMS Washington, WXHR Bos-
ton, WSNJ Bridgeton, N. J., KFAC
Los Angeles, KEAR San Mateo,
Calif., KIXL Dallas and WBIB
(FM) New Haven, Conn.
Report will be ready in June for
use by the group's national sales
organization. Results of two local
studies made in Philadelphia and
New York will be correlated with
surveys being done in St. Louis,
Raymond Green, chairman, an |
nounced last week.
Sales strategy was outlined b?
managers of Good Music Station:
who met during the NARTB con,
vention. Meeting was centeret
around attracting more local an^ Hj
national business to the station
seven of which are both AM an
FM outlets.
Combined sales presentation wil
deal with "discriminating listenin;
and buying audiences" which th
group claims to have.
ALAN REED, who portrays Mr. Clyd( f&
and John Brown, who portrays Al o Sgs
CBS Radio My Friend Irma, are part i
ners in manufacture of new speake
housing to be demonstrated at Soun
& Electronics Show in Long Bead
Calif., this summer.
BROADCASTING • Telecastin
•
".OVERAGE RIGHTS
ftjsADIO and TV are having their
"Microphones and cameras pushed
it of court and legislative pro-
edings but it's their own fault.
liThis charge spiced a wide-open
Xbate on coverage of trials and
nparings as NARTB's convention
|||)und up three days of meetings
i^i Chicago last week.
|]An afternoon of formal debate by
'o nationally known legal figures
>und up with agreement that
|f sic rights of the public to hear
d see such proceedings must be
Jotected against hasty and unfair
tion by rule and law - making
ladies.
jiiPitted against each other in a
W!atest that was regarded as an
itijtstanding presentation of the
Jdio and TV case were James M.
nndis, attorney, and Louis Wald-
jjjin, labor attorney.
JjjMr. Landis argued on behalf of
' iio-TV reporting of proceedings,
i contended the public is entitled
;know how its judicial, regulatory
iini legislative bodies operate.
«raking an oratorial position
gainst pickup of proceedings, Mr.
ttfliildman readily conceded in a
fiie-for-all discussion after the
iljmal debate that broadcasters
3 telecasters have their own
fhts. He chided the industry for
ling flat on its face in failing to
ke its position known while the
w York legislature was consider-
• its recent bill banning radio-
-movie reporting of proceedings
olving subpoenaed witnesses,
e bill recently became law.
lent ions Broadcasters Rights
Hr. Waldman is chairman of the
w York State Bar Assn. com-
;tee on human rights, a com-
;tee that endorsed the legisla-
3 position. He said he would like
see "a better arrangement be-
;en broadcasters and the bar"
I conceded again that broad-
ters rights should be protected
well as those of the general
>lic.
n a final observation, Mr. Landis
med the old Mayflower decision
;he FCC "ridiculous." He added,
can't understand it." The deci-
1 had prevented broadcasters
atinm taking editorial stands.
runs-hits-errors tabulation
[Wi made of the 2% -hour contest
it was conceded by most of the
»Jf ticipants and observers that the
istry's position was greatly
a^ngthened by the exchange of
vs and the running fire of ora-
The debate started out with
two chief participants taking
netrically opposite views. It
nl]f,3d with what was described as
ealthy statement of positions
; will inevitably clear up mis-
|yJ(ir:eptions of the way public pro-
lings are covered by electroni
ia.
^ ewspapers were criticized at
ral points for their unfair
Jeat| ilines and biased presentation
3ADCASTING • Tele.
of hearings and trials, pointing up
the relatively accurate and un-
colored versions given the public
when the microphone and camera
are present. At the same time, Mr.
Waldman made the point that sta-
tions tend to pick the exciting and
the dramatic in their coverage.
Referring to Speaker Sam Ray-
burn's recent ruling that House of
Representative rules do not permit
radio-TV coverage, Mr. Waldman
said he had congratulated Speaker
Rayburn for the decision but added
this pointed comment, "I deplore
his decision."
As the debate got under way, Mr.
Landis reduced the issue to this
point, "Does TV create new possi-
bilities of abuse." Then he asked
rhetorically, "is there anything
fairer than TV? It eliminates the
possibility of misrepresenting the
situation. Unlike newspapers, TV
can't color proceedings. Greater
publicity develops an interest in
good government."
Inequities in the conduct of hear-
ings and trials must be solved by
forms in rules and laws, he said,
rather than by mere suppression of
publicity. He conceded there is
some "hamming" by politicians
and witnesses but suggested this
would backfire in the end.
Actually the effect of TV cover-
age is "serving," he contended,
serving as a protection of basic
rights of the witness. He felt an
innocent man would want TV cover-
age instead of mere reporting by
the press.
Judicial proceedings are different
from legislative hearings, he
agreed, but predicted that if the
public could see a judge asleep on
the bench or watch mal-administra-
tion of justice it would bring fast
reforms that are hard to accom-
plish by means of bar association
reports and resolutions.
Kefauver's TV Success
Mr. Landis referred to the prom-
inence Sen. Estes Kefauver (D-
Tenn.) achieved as a result of TV,
setting off a point that was re-
ferred to frequently. Mr. Waldman
suggested the "lesson of Kefauver
has not been lost on other legisla-
tors," who observed what TV could
accomplish. "Where human rights
are involved it's a different situa-
tion," he warned. The legal ques-
tions centering around human
rights were worked over at some
length by both debaters. The
matter of "mike fright" was
brought up, too. Mr. Waldman said
the mechanics of broadcasts and
telecasts can jeopardize ability of a
witness "to be himself." He called
the Kefauver hearings "a Barnum
& Bailey performance."
Mr. Landis predicted the public
will decide whether the hearings
were merely a circus. "If trials
are dignified, let the people know,"
he said. "If they are not, let the
people know."
Newspapers have deadlines, Mr.
Argued in Chicago
Landis said, and all legislators and
committee lawyers know them, ar-
ranging testimony accordingly.
"If Senator McCarthy (R-Wis.)
were after me, I would want tele-
vision coverage," Mr. Landis said.
"If the government is run badly,
put congressmen and senators on
the screen where we can look at
them. I'm deeply sincere in that
conviction."
Mr. Waldman said protection
must be given people whose lives
and rights are involved. "We can't
use public education as a device to
kick people around," he argued.
During the question period
Lester L. Gould, WJNC Jackson-
ville, N. C, criticized Mr. Wald-
man's bar group. "You acted with-
out my consent, you deprived me of
my rights," he said. Again Mr.
Waldman struck at the industry,
saying, "You should have insisted
on public hearings in the New York
legislature. You were asleep." Mr.
Waldman conceded he would not
have opposed telecasting of such
hearings.
Due Process Clause
R. Russell Eagan, Washington
radio attorney, asked how coverage
could jeopardize the due process
clause. Mr. Landis replied that
constitutional law "is really only
horse sense and statesmanship."
Mr. Waldman finally observed
that the New York statute is bor-
derline in its application though
constitutional in regard to the way
it was drafted.
"What power has a senator to
call a witness a racketeer before
20 million people," Mr. Waldman
asked, drawing a quick response
from Mr. Landis who termed this
one of the foundations of free gov-
ernment.
Rex Howell, KFXJ Grand Junc-
tion, Col., long a leader in the fight
on behalf of editorializing on the
air, raised this point, drawing from
Mr. Landis the harsh criticism of
the former FCC policy.
Ralph W. Hardy, NARTB gov-
ernment relations director, said
there was a tendency to confuse
closed and open hearings. "If a
CEREMONY launches Hal Fellows
(r), NARTB president, as commodore
in the Oklahoma Navy. Doing the
honors by bestowing the certificate
on behalf of Gov. Johnston Murray is
J. J. Bernard, KOMA Oklahoma City
general manager. Presentation was
made during Oklahoma Broadcasters
Assn. meeting [B*T, March 24].
witness is subpoenaed to testify in
an open hearing, is it his right to
decide whether to tell his story?"
he asked Mr. Landis.
"That's the committee's right,"
Mr. Landis replied. "If the hear-
ing is open, open it to this means
of communication." He praised
Meet the Press and similar pro-
grams, and said he might have
decided not to vote for a Presi-
dential candidate he had watched
in action on television. "It's won-
derful what the public gets out of
these programs," he added.
Getting back to the Kefauver
hearings, Mr. Waldman called Ru-
dolph Halley a lawyer whose tele-
vision appearances had brought
him into a top public position in
New York City. "Halley was put
in office because he cleaned up a
condition that smelled to high
heaven," Mr. Landis responded.
On the stage fright issue, Judge
Justin Miller, who moderated the
proceedings, posed this question,
"Suppose a witness on the stand
in a trial is embarrassed? Does
that mean he is not required to
testify?" Mr. Waldman thought
it was a question of degree.
Don Elias, WWNC Asheville,
N. C, observed it is "the fairest
thing in the world to let the pub-
lic hear — to let the public see your
actions and note your intonations."
What Has TV Done to RADIO
in Syracuse?
In spite of the fact that Syracuse is a two-TV-station city — even
though 71% of the homes in the Syracuse area have TV sets — two
separate surveys* show that radio is very much alive and kicking.
3.07 Hours a Day
is the average daily radio-listening time in TV homes in Syracuse.
These same homes watch TV an average of 4.52 hours a day. Non-
TV homes listen to radio 4.4 hours a day. TV has not replaced radio
in Syracuse — merely supplements it as a source of entertainment and
information.
\ACUSE
*Write, wire, phone or
Ask Headley-Reed for
your FREE Copy of
the Surveys
April 7, 1952 • Page 99
RADIO'S ECONOMIC FUTURE 'suk^ ^^'-^
RADIO, which almost alone among
U.S. businesses continued to ex-
pand during the depression '30s,
may now face an economic future
in which its gains will be "strictly
marginal," James D. Shouse, chair-
man of the board of Crosley Broad-
easting Corp., said last week.
In a major address to the
NARTB convention, Mr. Shouse
saw signs of a general U.S. reces-
sion.
"I might as well come right out
and say it," he said. "I do not think
our economy is healthy by any
standard that I can determine."
Mr. Shouse said that whereas a
year ago "virtually every plant in
the country was straining for
capacity production rather than
relying upon consumer demand as
the limiting factor," now there was
a definite lull in consumer indus-
tries.
"In a wide and growing range
of consumer industries," he said,
"plant capacities are idle. Employ-
ment and hours of work are re-
duced. Raw material prices have
broken and now many retail prices
are shaky."
Profits Compared
Generally, he said, corporate
profits in the first quarter of 1952
are down about 20% from profits
in the first quarter of 1951. In
consumer industries "that provides
your income and mine" the decline
in profits has been greater than
25%.
Mr. Shouse, who is also vice
president and a director of Avco
Mfg. Corp., said that tax increases
have slowed down consumer spend-
ing, particularly for durable
goods.
"The pyramiding of two tax in-
creases has caught the whole coun-
try completely unaware," he said.
Its effect has been to hit a "really
big segment of the population"
with big taxes "for literally the
first time in the history of the
country."
In this economic atmosphere, Mr.
Shouse said, broadcasters "need to
exercise extreme caution, extreme
care and extreme adroitness if we
are to survive in the highly com-
petitive era which I am sure we
are approaching."
"I do think," he said, "that it is
always well for us in broadcasting
to continuously remember that we
have never yet run into a really
depressed year.
"The rest of the country had a
depression through most of the
'30s, but we were an infant in-
dustry and we continually showed
gains when almost every other
business was in trouble.
"That can happen only so long.
"It could be that radio broad-
casting has reached something ap-
proaching a point of stabilization.
We could anticipate in radio some
gains in the future. My guess is
that they will be strictly marginal."
Television, Mr. Shouse said, is
now in a position somewhat like
that of radio in the '30s: "It has
more of its future ahead and lacks
most of radio's 30 years of past."
Though he "would be the last
person in the world to try to
evaluate the ultimate future rela-
tionship between radio and tele-
vision," Mr. Shouse said he was
"glad that I have both kinds of
stations and I am sure there will
always be both kinds."
Impact of TV on Radio
One reason that radio was the
first of the major media to feel the
impact of TV was that "radio has
had a terribly bad break from the
time that television really got
started," Mr. Shouse stated.
"There is literally no more rea-
son for radio budgets to be cut in
faVor of television than for maga-
zines or newspapers to be cut in
order to provide funds for tele-
vision," he said.
"But the tragedy has been in
the sheer mechanical facts of the
way advertising is bought."
At the outset of TV, television
buying was taken as a prerogative
of radio departments and time-*
buyers in advertising agencies, Mr.
WIBW
Page 100 • April 7, 1952
TheVoice^/Kansas
in TOPE K A
Shouse pointed out. Psychologically,
this had a profound effect within
the agencies and upon their clients,
for TV interest distracted from
radio interest within the time-
buying departments and hence TV
was emphasized. Had TV buying
been lodged with spacebuyers,
newspapers and magazines would
have suffered instead of radio.
Mr. Shouse thought there is now
a tendency to disassociate radio
and television timebuying within
some agencies, a trend which he
hoped would be encouraged.
Mr. Shouse said the uncertainty
"must arise in the minds of every
one of us as to whether our ad-
vertising economy can continue to
support the thousands of stations
we now have in our business."
In his opinion, these stations
must continue to exist if what he
described as a trend toward stat-
ism in the U.S. is to be abated.
The majority of radio stations
are operated as proprietorships
and they, along with most news-
papers, small retailers and farmers
represent the "last great proprie-
torship class left in the United
States.
"You are a part of the remain-
ing bulwark which stands between
this country and statism in what-
ever modified form it may appear,"
he told the broadcasters. "Your
importance as a vital and pervad-
ing force in the small but hard
core of the proprietorship class in
this country cannot be overesti-
mated."
He said that broadcasters "knew
long before most of the rest of
American business what it was to
be regulated.
"We have been regulated by
Congress since 1928 and I think it
is a peculiar commentary on what
has happened in this country to
find that the Communications Act
under whose provisions and inter
pretations we have, from time t<
time, been restive, has througl
these past 24 years actually sup
plied us with a degree of protec
tion from further encroachmen
that almost every other busines:
wishes it had. It has been in thes.
later years just as much a char
ter of freedom as it has been ai
act of restriction."
MANAGEMENT
Panel Airs Problem
EXCHANGE of ideas on improve m
ment of station management prac t
tices marked a forum held Tuesda;
afternoon during the NARTB con
vention in Chicago. Panel modera
tor was Chet Thomas, KXOK Si
Louis.
The four panel members set th
pace by discussing current prac-
tices. William B. McGrath, WHDlL
Boston, urged managers to hirl|r
carefully, pay we'll and make thL.
station a happy place to worl<Le;
Simon R. Goldman, WJTN Jamejf;
town, N. Y., suggested carefv
checkup on costs and sales
Robert T. Mason, WMRlLr
Marion, Ohio, and Leslie C. Johr
son, WHBF Rock Island, 111., dis§,t
cussed problems in their areas.
Topics discussed included taler
fees, development of personalitie
special problems in different mai
kets, impact of television, use
budgets, turnover, pooling of taler j
fees and pirating of personnel.
GEORGE LEWIS, director of Nation, L
Assn. of Gagwriters; will addre:
Washington, D. C, branch April 1
Founder of NAG, which sponsors con
edy development centers in citie
throughout the U. S., will discu:
"Careers in Comedy."
ASSOCIATED PRESS Broadcasters of Arkansas elected new officers at Lift I ;''
Rock meeting March 16. They include (front row, I to r): Ray Dexter, statio
manager, KDRS Paragould, president; Oliver Gramling, AP assistant generc ^
manager for radio; Fred J. Stevenson, general manager, KGRH Fayettevillt jj
director. Standing (I to r): W. N. McKinney, general manager, KELD
Dorado, director; L. B. Tooley, manager, KNAR Hope, director, and Mar
Weaver, news editor, KLRA Little Rock, vice president.
BROADCASTING • Telecasti
5fS"
UMMER in St. Louis and de-
tails of the $900,000 sale pos-
sibilities there are outlined in
promotion piece issued by KMOX
St. Louis. Folder points out for ad-
TOertiser's benefit that "they listen
'I1 just as much— they buy just as
Wtmuch" as during any other period
UP 1 of the year. Results of a market
H'survey taken for the summer of
1951 are also stated.
LETTER PLUGS PROGRAM
8 REPRINT of congratulatory letter
written by a satisfied sponsor has
been distributed by KYW Philadel-
phia to promote KYW Feature
Drugs, merchandising idea worked
into a program by Hal Moore of
station's staff. Copy states enthu-
wet:siastic response show has received
ra|ifrom druggists who are participat-
ing in the plan.
CONVENTION COVERAGE
FIRST hand information on go-
'ings-on at both Republican and
"f'Democratic national conventions
will be supplied to listeners of
hllllWHIM Providence, R. I., by one of
""'station's newsmen who will be
or'!,present at both party meetings.
"^'Fifteen minute program daily will
be tape recorded by the reporter
and flown to WHIM for broadcast
next day. Recorded telephone in-
fWferviews have also been planned by
the station.
let
tie sPRO-RADIO CAMPAIGN
STANDARD Radio Transcription
Services Inc., L. A., slogan, "Get
lafMore For Your Dough on Radio,':
is being given full promotional
treatment in company's advertis-
ing. Company's newest idea is
Sponsor-Tailored Idea Cards, con-
taining suggestions for use of
Standard Program Library ma-
iMerial in its subscriber stations'
campaigns.
T£XOK GOES TO HOME SHOW
UNIQUE among exhibits seen at
Bildors Home Show which opened
March 29 in St. Louis was display
levoted to KXOK-AM-FM that
:ity as well as station's advertis-
es. Remotes were conducted every
ifternoon and two monitor-speak-
srs carried KXOK programs
hroughout the show which closed
^pril 6.
VDSM SPONSORS CONTEST
NAVIGATION Jackpot Contest
las been launched by WDSM Su-
lerior, Wis., based on opening of
avigation in the Duluth, Minn.-
Superior, Wis. harbor. Person most
■ tlosely guessing exact arrival time
Pff the first boat entering the har-
or wins $500. Registrants also
ave chance to win prizes valued
t over $1,000 which have been
je"1 ontributed by local merchants.
illd'ime buyers and agency people
rom all over the country are also
ble to enter the contest to com-
ete for special $100 navigation
ackpot prize.
programs promotjon
premiums
'RED CROSS BUN' DRIVE
RED Cross Buns instead of Hot
Cross Buns proved a popular gim-
mick at WHAM Rochester when
Bob Keefe introduced new product
into the current campaign. Local
supermarket chain adopted the idea
and announced that all receipts
from sale of the buns would be
donated to the Red Cross drive.
'PROMOTION' IS DEFINED
POSTCARD promotion based on
Webster's definition of the word
"promote" has been issued by Rob-
ert S. Keller Inc., N. Y., radio pro-
motion firm. Mr. Keller suggests
you mail the card, if you're in the
market for more national business,
to his organization which has "been
contributing to the growth and
prosperity of radio clients ... on
a promotional level" since 1946.
STATION-LIBRARY TEAM
PROJECT designed to afford the
listener an opportunity to brush up
on coming radio events has been
worked out by WKBZ Muskegon,
Mich., and the Hackley Public Li-
brary there. Program schedule list-
ing Metropolitan Opera selection,
topic of coming America's Town
Meeting of the Air and other ABC
features are posted in the library
along with references as to where
information on each subject can be
obtained in the library files.
TALENTED COMBINATION
COMBINING station's on-the-air
personalities, KLAC Hollywood has
introduced Platter Pulse featuring
five disc jockeys, Dick Haynes,
Peter Potter, Bob McLaughlin,
Gene Norman and Alex Cooper
playing ten top tunes each day re-
ceived from Music City, Hollywood
record store. The store in turn pro-
motes the show by displaying life
size pictures of the five emcees in
new serve-yourself record bar.
WIP'S EXTENSIVE COVERAGE
MORNING disc show beamed by
Mac McGuire to armed forces
around the world from WIP Phil-
adelphia has a varied listening
audience, according to station re-
ports. Japanese listener in Tokyo
wrote in that he had heard Mr. Mc-
Guire's request for funds for the
March of Dimes and sent along
200 yen to help out.
PROGRAM EXPANDS TO FM
RADIO series, Studio Schoolhouse,
sponsored on WFIL Philadelphia
by RCA Monday through Friday,
has been made available for FM
reception. Programs designed for
in-school listening are in their
ninth year on the station. Nearly
7,000 students have visited the stu-
dio for participation in the broad-
cast.
STATIONS UNIT OPERATION
RADIO stations in Milwaukee,
Wis., combined operations for a
two week period in March for the
28th annual Milwaukee Home Show
held in the city auditorium. Broad-
casting from the special events
stage, WMAW, WISN, WFOX and
WOKY interviewed show visitors
and described exhibits, fashion
shows, interior design and cooking
demonstrations for benefit of lis-
teners. Special feature presenta-
tions were prepared by each station
providing greatest coverage by ra-
dio in home show's history.
PHOTOGRAPHY COMPETITION
CONTEST open to both amateur
and professional photographers has
been inaugurated by CBS at site
of CBS Television City now being
constructed in Los Angeles. Pho-
tographers may shoot pictures of
the center from noon to 3 p.m. on
three successive Saturdays. Prizes
for best pictures range from TV
sets to U. S. Defense Bonds.
KNX's STORE PROMOTION
CROSS promotion has been started
by KNX Hollywood with a monthly
salute to a "Store of the Month"
ranging from grocery store to
pharmacy. Selected place of busi-
ness receives a printed sdroll bear-
ing its name and that of the man-
ager. In return, store displays
products it handles which are ad-
vertised on KNX.
SPOTS GET RESULTS
NINE new car dealers were
brought to the microphone at
WAKU Latrobe, Pa., forty times
in one day in promotion carried
out by the station. In connection
with auto show, station had dealers
transcribe announcements calling
attention to time and date of show-
ing. WAKU reports spots brought
overflow crowds and one additional
dealer into the station's family of
sponsors.
KBIG'S COAT-OF-ARMS
COAT-OF-ARMS dignifying KBIG
Avalon, Calif., new station starting
May 1, consists of two crossed
sticks, all that remains of two
Eskimo Pies. Reason for such her-
aldic blazonry is that Golden State
Co. Ltd., San Francisco (Eskimo
Pie Co.), is station's first national
sponsor with purchase of 52 minute
and half-minute spot announce-
ments through Guild, Bascom &
Bonfigli Inc., that city.
ADDED ATTRACTION
NEW cast member has been added
to Paul Dixon Show on WCPO-AM-
FM-TV Cincinnati. Pamela Dixon,
Mr. Dixon's daughter, has been
chosen to play the part of "Miss
Bonnie Nu Maid" in the Nu Maid
commercials in addition to assist-
ing her father in pantomiming of
latest records. Pamela, incident-
ally, is three years old.
POLITICAL INFORMATION
PROGRAM package designed to
acquaint listeners with election
mechanics from the "precinct to
the national level" is being aired
by WMT Cedar Rapids, Iowa.
Politics is Your Business will be
heard in 20 half-hour installments.
In addition to featuring candidates
from the state, 300 high schools are
participating in contest conducted
by the station to stimulate political
interest among students.
KSL ANNOUNCES CODE
TEARSHEET has been mailed out
by KSL-TV Salt Lake City pictur-
ing seal adopted by NARTB TV
Code as well as reprint of text of
code itself. Copy announces that
KSL-TV subscribes to the code and
that practices it outlines are ad-
hered to by the station.
TELEVISION SERIES ON MAN
SIX-PROGRAM television series on
general subject of "man" will be
produced by NBC television net-
work and American Museum of
Natural History, New York. Scien-
tists and explorers associated with
museum are to counsel and perhaps
appear on programs on physical,
social and psychological aspects of
man and the earth, sea and uni-
verse he lives in. Project may be
completed by the end of the year.
immediate revenue
with regional promo
■it " (mm\omisviiti ;= -
23 years of
service to the
broadcasting industry
experienced sales
personnel will sell community
programs throughout
your coverage area
HOWARD J. McCOLLISTER Company
66 ACACIA DRIVE
ATHERTON, CALIFORNIA
DAVENPORT 3-3061
r?AUL W. McCOLLISTER, Genera.' Manager
ROADCASTING • Telecasting
April 7, 1952 • Page 101
March 28 Decisions . . .
ACTIONS ON MOTIONS
By Hearing Examiner Fanney N. Litvin
Azalea Bcstg. Co. Mobile, Alabama —
Granted petition for continuance of
hearing from March 28, without date
and until further order of Commission,
in proceeding re its application; ap-
plicant's consulting engineer is en-
gaged in preparation of certain ;data
which, it is alleged, may obviate neces-
sity of hearing.
WTOD Toledo, Ohio and The Rural
Bcstg. Co. Oak Harbor, Ohio — Granted
motion of WTOD to file reply to
proposed findings and conclusions of
other parties in proceeding re its ap-
plication and to Rural Bcstg. Co. of
Ohio to file its answer thereto.
By Hearing Examiner Leo Resnick
Paramount Pictures Corp. — Granted
petition authorizing taking of deposi-
tions on written interrogatories of cer-
tain officers of Paramount Pictures
Corp. and Paramount Television Pro-
ductions Inc. in proceeding re Docket
Nos. 10031-10034.
By Hearing Examiner
James D. Cunningham
WKOW Madison, Wisconsin— Granted
petition for continuance of hearing
upon its application. Upon Commis-
sion's own motion, hearing continued
until further order pending action by
FCC en banc on petition for recon-
sideration of action ordering the hear-
ing which petitioner alleges is being
prepared for filing.
FCC CORRECTION
By Hearing Examiner
Elizabeth C. Smith
Frank D. Tefft Jr. Big Rapids, Mich.
—Ordered that exhibits No. 18, 19 and
20 be received in evidence in this pro-
ceeding. Further Ordered that record
be closed.
March 28 Applications . . .
ACCEPTED FOR FILING
AM— 1460 kc
Paul A. Brandt, Big Rapids, Mich.—
Application for CP new AM station on
1550 kc, 1 kw D, AMENDED to change
FOR FINEST TAPE RECORDIN
W CO A
Pensacola, Fla.
FIRST CHOICE
OF ENGINEERS I
Only Magnecorder offers all the flex-
ibility, high fidelity and features you
require — at a price you want to pay!
FITS EVERY PURPOSE - EVERY PURSE!
LIGHTWEIGHT
QUICKLY RACK MOUNTED
Units con be combined for
studio operation of portable
CONSOLE OR CONSOIETTE
Operation available by com-
bining units in rich Magne-
Moflrneord, Inc.,
ichigan Ave.. Chuaga I, III.
Page 102
April 7, 1952
fCC actions H
MARCH 27 THROUGH APRIL 3,
CP-construction permit ant.-antenna cond.-conditional
DA-directional antenna D-day LS-local sunset
ERP-effective radiated power N-night mod.-modification
STL-studio-transmitter link aur.-aural trans.-transmitter
synch, amp.-synchronous amplifier yis.-visual unl. -unlimited hours
STA-special temporary authorization
Grants authorizing new stations and transfers, accompanied by a
roundup of new station and transfer applications, begin on page 107.
frequency to 1460 kc, power to 500 w
D, etc.
Application Amended
Gulf Beaches Bcstg. Co., St. Peters-
burg, Fla. — Application for CP new AM
station on 1310 kc, 1 kw D, AMENDED
to change trans, and studio locations
and change from non-directional ant.
to DA.
License for CP
WLCS-FM Baton Rouge, La.— Li-
cense for CP, as mod., which authorized
new FM station.
Modification of CP
WJJL Niagara Falls, N. Y. — Mod. CP,
which authorized changes in trans,
location and new ant., for extension
of completion date.
License Renewal
Following stations request renewal
of licenses:
WBML-FM Macon, Ga., KVOF-FM
El Paso, Tex., and WMOC Covington,
Ga.
TENDERED FOR FILING
AM — 810 kc
WKVM San Juan, P. R. — CP to
change frequency from 1070 kc to 810
kc, change trans, location and DA pat-
tern.
AM— 930 kc
KSDN Aberdeen, S. D.— Mod. license
to change from DA-DN to DA-N.
March 31 Decisions . . .
ACTIONS ON MOTIONS
By Comr. Robert F. Jones
WEDS Weirton, W. Va., and WSTV
Steubenville, Ohio— Granted motion of
WEIR for dismissal without prejudice
of its application and dismissed as moot
its petition to enlarge issues in pro-
ceeding; also dismissed as moot peti-
tion of WSTV for leave to intervene
in proceeding re application of WEIR.
Chief, FCC Broadcast Bureau— Grant-
ed petition for extension of time to
April 4 to file exceptions to initial deci-
sion issued re application for license
to cover CP for Station KCIJ Shreve-
port, La.
Liberty Bcstg. Co., Liberty, Tex. —
Granted petition for acceptance of its
late appearance in proceeding re its
application and that of KTHT Houston,
Tex.
By Hearing Examiner J. D. Bond
WOOK Washington, D. C— Granted
petition for leave to amend its applica-
tion to show in application operation of
proposed synch, amp. nighttime only
and to delete all reference to daytime
operation in order to give improved
coverage to Washington area.
By Hearing Examiner
• James D. Cunningham
KCIL Houma, La.— Ordered that
record of hearing be reopened. Granted
Allocations Supplement
Broadcasting • Telecast-
ing will publish in complete
text the FINAL TELEVI-
SION ALLOCATIONS RE-
PORT. Subscribers will re-
ceive the supplement without
charge. Extra copies will be
available, as long as the
supply lasts, at $3 each.
petition for leave to further amend ap-
plication to correct geographical co-
ordinates of trans, site specified therein,
and record of hearing was closed.
April 1 Decisions . . .
BY FCC BROADCAST BUREAU
Extend Completion Date
WJZ-TV New York— Granted mod.
CP for extension of completion date
to 9-30-52.
Granted License
WCHO Washington Court House,
Ohio — Granted license for new AM
station; 1250 kc, 500 w D.
WKHM Jackson, Mich.— Granted li-
cense for new AM station: 970 kc, 1
kw, DA-2, unl.; condt
KUTE (FM) Glendale, Calif.— Grant-
ed license new FM station: 101.9 me
(Ch. 270), 11.6 kw; ant. 630 ft.
WPRS-FM Paris, 111.— Granted li-
cense new FM station: 98.3 mc (Ch.
257), 1 kw, ant. 225 ft.
KRNT-FM Des Moines, Iowa — Gant-
ed license new FM station: 104.5 mc
(Ch. 283), 50 kw, ant. 530 ft.
WPAR-FM Parkersburg, W. Va.—
Granted license new FM station: 106.5
mc (Ch. 293), 8.9 kw, ant. 280 ft.
WSPE Springville, N. Y.— Granted
license new noncommercial educational
FM station: 88.1 mc (Ch. 201), 10 w.
KWEW Hobbs, N. M. — Granted li-
cense covering changes in ant. system
and change in trans, location.
Granted Modification
WPAA Mayaguez, P. R. — Granted
mod. CP for approval of ant. and trans,
location, and specify main studio loca-
tion; cond.
WNCA Silver City, N. C— Granted
mod. CP for approval of ant. trans,
and main studio locations.
KVNC Winslow, Ariz.— Granted mod.
CP for extension of completion date to
8-8-52; cond.
WDMJ Marquette, Mich. — Granted
mod. CP for extension of completion
date to 5-15-52; cond.
WJFR Caguas, P. R.— Granted mod.
CP for extension of completion date
to 10-18-52.
KVOZ Laredo, Tex.— Granted mod.
CP to make changes in ant. system,
change trans, and extend commence-
ment and completion dates to 2 months
and 8 months from date of grant.
WBUD Trenton, N. J.— Granted mod.
CP for extension of completion dati
to 6-1-52.
KMPC Los Angeles — Granted mod
CP for extension of completion date
to 9-30-52; cond.
April 1 Applications . . .
ACCEPTED FOR FILING
AM— 1430 kc
WHIL Medford, Mass.— Mod. CP, as
mod., which authorized new AM sta
tion, for change frequency from 1540
kc to 1430 kc, increase D power from
250 w to 500 w, etc.
Modification of License
KWLM Willmar, Minn.— Mod. license
to change studio location.
Modification of CP
KDSJ Deadwood, S. D.— Mod. CP, as
mod., which authorized frequency
change, power increase, DA-N, etc., to
change studio location and trans.
WRDB Reedsburg, Wis.— Mod. CP.
which authorized new AM station, for
approval of ant., trans, and studio
locations.
WTVB-FM Coldwater, Mich.— Mod
CP, as mod., which authorized new FMi
station to change ERP from 770 w tc
311 w, ant. height from 220 ft. to 233 ft
above average terrain and type of ant
License Renewal
Following station request renewal of
license :
KWHN Fort Smith, Ark., KFFA
Helena, Ark., KXAR Hope, Ark
KNBY Newport, Ark., KRLW Walnut
Ridge, Ark., WIKC Bogalusa, La.
KLFY Lafayette, La., WLOX Biloxi
Miss., WGVM Greenville, Miss., WJDX
Jackson, Miss., WLATJ Laurel, Miss,
and WVIM Vicksburg, Miss.
TENDERED FOR FILING
AM — 570 kc
WACL Waycross, Ga. — CP to change
hours of operation from D to unl., in
stall DA-N, using 1 kw.
AM — 1060 kc
KXOC Chico, Calif. — CP to change
frequency from 1150 kc to 1060 kc, in
crease power from 5 to 10 kw, etc.
AM— 1280 kc
KTLN Denver, Col. — CP to change
frequency from 1150 to 1280 kc, increase
power from 1 kw to 5 kw, install DA
DN, change hours of operation from
D to unl., and change trans, location,
etc.
April 2 Applications . . .
ACCEPTED FOR FILING
AM— 810 kc
WKVM San Juan, P. R.— Mod. CP
as mod., which authorized frequency
change, power increase, DA-DN.
change trans, and studio locations, etc.
to change frequency from 1070 kc tc
810 kc, change DA, etc.
AM— 920 kc
Montezuma Bcstg. Co., Andalusia.
Ala.— Application for CP, new AM sta-
tion, AMENDED to change frequency
from 1190 kc to 920 kc and change ant
AM— 930 kc
License for CP
KFXD Nampa, Idaho— License for
CP which authorized power increase ^_
and change from DA-DN to DA-N.
KIOA Des Moines, Iowa — License for.
SERVICE DIRECTORY
Custom-Built Equipment
U. S. RECORDING CO.
1121 Vermont Ave., Wash. 5, D. C.
Sterling 3626
COMMERCIAL RADIO
MONITORING COMPANY
PRECISION FREQUENCY MEASUREMENTS
Engineer on duty all night every night
JACKSON 5302
P. O. Box 7037 Kansas City, Mo.
• TOWERS •
AM • FM • TV •
TOWER SALES & ERECTING CO.
6106 N. E. Columbia Blvd.
11, Oregon
BROADCASTING • Telecasting0"
CONSULTING RAD
IO & TELEVISIC
>N ENGINEERS
JANSKY & BAILEY
rom t Executive Offices
National Press Building
Offices and Laboratories
1339 Wisconsin Ave., N. W.
Washington, D. C. ADams 2414
Member AFCCE *
Commercial Radio Equip. Co.
Everett L. Dillard, Gen. Mgr.
INTERNATIONAL BLDG. Dl. 1319
WASHINGTON, D. C.
P. O. BOX 7037 JACKSON 5302
KANSAS CITY, MO.
Craven, Lohnes & Culver
MUNSEY BUILDING DISTRICT 8215
WASHINGTON 4, D. C
Member AFCCE *
E. C. PAGE
CONSULTING RADIO
ENGINEERS
BOND BLDG. EXECUTIVE 5670
WASHINGTON 5, D. C.
Member AFCCE *
JAMES C. McNARY
Consulting Engineer
National Press Bldg., Wash. 4, D. C.
Telephone District 1205
Member AFCCE*
A. D. RING & CO.
26 Years' Experience in Radio
Engineering
MUNSEY BLDG. REPUBLIC 2347
WASHINGTON 4, D. C.
Member AFCCE *
MclNTOSH & INGLIS
1216 WYATT BLDG.
WASHINGTON, D. C.
Metropolitan 4477
Member AFCCE *
MILLARD M. GARRISON
1519 Connecticut Avenue
WASHINGTON 6, D. C.
MICHIGAN 2261
Member AFCCE*
— Established 1926 —
PAUL GODLEY CO.
Upper Montclair, N. J. MO. 3-3000
Laboratories Great Notch, N. J.
Member AFCCE*
There is no substitute for experience
GILLETT & BERGQUIST
982 NATL. PRESS BLDG. NA. 3373
WASHINGTON, D. C.
Member AFCCE *
RUSSELL P. MAY
1422 F St., N. W. Kellogg Bldg.
Washington, D. C. REpublic 3984
Member AFCCE*
REAR & KENNEDY
1302 18TH ST., N. W. HUDSON 9000
WASHINGTON 6, D. C.
Member AFCCE *
GEORGE C. DAVIS
501-514 Munsey Bldg.— STerling 0111
Washington 4, D. C.
Member AFCCE *
GAUTNEY & RAY
CONSULTING RADIO ENGINEERS
1052 Warner Bldg.
Washington 4, D. C.
National 7757
WELDON & CARR
WASHINGTON, D. C.
1605 Connecticut Ave.
Dallas, Texas Seattle, Wash.
4212 S. Buckner Blvd. 4742 W. Ruffner
Member AFCCE *
A. EARL CULLUM, JR.
CONSULTING RADIO ENGINEERS
HIGHLAND PARK VILLAGE
DALLAS 5, TEXAS
JUSTIN 6108
WILLIAM L. FOSS, Inc.
Formerly Colton & Foss, Inc.
927 15th St., N. W. REpublic 3883
WASHINGTON, D. C.
LYNNE C. SMEBY
"Registered Professional Engineer"
1311 G St., N. W. EX. 8073
Washington 5, D. C.
ROBERT L. HAMMETT
CONSULTING RADIO ENGINEER
230 BANKERS INVESTMENT BLDG.
SAN FRANCISCO 2, CALIFORNIA
SUTTER 1-7545
Member AFCCE'
JOHN CREUTZ
319 BOND BLDG. REPUBLIC 2151
WASHINGTON, D. C.
Member AFCCE *
GEORGE P. ADAIR
Consulting Radio Engineers
Quarter Century Professional Experience
Radio-Television-
Electronics-Communications
1833 M St., N. W., Wash. 6, D. C.
Executive 1230 — Executive 5851
(Nights-holidays, Lockwood 5-1819)
Member AFCCE *
JOHN B. HEFFELFINGER
815 E. 83rd St. Hiland 7010
KANSAS CITY, MISSOURI
KTOE Mankato, Minn.— License for
which authorized increase in D
jower, etc.
KALE Yakima, Wash.— License for
2P, as mod., which authorized fre-
JROADCASTING • Telecasting
quency change, hours of operation, in-
stallation of DA-N, etc.
WSB-TV Atlanta— License for CP, as
mod., which authorized new TV sta-
tion.
WTSV-FM Claremont, N. H.— Li-
cense for CP which authorized changes
in FM station.
WFBC-FM Greenville, S. C— License
for CP which authorized changes in
FM station.
WMRC-FM Greenville, S. C— License
for CP which authorized changes in
FM station.
Modification of CP
KPOL Los Angeles, Calif.— Mod. CP,
as mod., which authorized new AM
station, for extension of completion
date.
KNBR North Platte, Neb.— Mod. CP,
GUY C. HUTCHESON
P. O. Box 32 AR 4-8721
1100 W. Abrom
ARLINGTON, TEXAS
WALTER F. KEAN
AM-TV BROADCAST ALLOCATION,
FCC & FIELD ENGINEERING
1 Riverside Road — Riverside 7-2153
Riverside, III.
(A Chicago suburb)
GRANT R. WRATHALL
Aptos, California
Appointments arranged for
" Soft
nd
260 APTOS— 3352
Member AFCCE*
as mod., which authorized new AM
station, for extension of completion
date.
Application Amended
WO OK Washington — Application for
CP synch, amp. AMENDED to specify
N operation only.
Jackson Bcstg. Co., Jackson, Miss. —
Application for new TV station
AMENDED to change trans, location
from Lamar Life Bldg. to Deposit
Guaranty Bank & Trust Co. Bldg., in
Jackson.
Extension of Authority
Following request extension of au-
thority to transmit programs from
their studios and facilities to Canada:
WHYN Holyoke, Mass., to CFRA
Ottawa; WITH Baltimore to CFRA, and
ROBERT M. SILLIMAN
1011 New Hampshire Ave., N. W.
Republic 6646
Washington 7, D. C.
WILLIAM E. BENNS, JR.
Consulting Radio Engineer
3738 Kanawha St., N.W., Wash., D. C.
Phone ORdway 8071
Box 2468 Birmingham, Ala.
Phone 6-2924
RAYMOND M. WILMOTTE
1469 Church Street, N. W. DEcatur 1231
Washington 5, D. C.
Member AFCCE *
Church of Universal Triumph, Domi-
nion of God, Detroit, to CKLN Windsor.
License Renewal
KQ2XBH Cincinnati, Ohio— Renewal
of license experimental TV station li-
censed to Crosley Bcstg. Corp.
APPLICATION RETURNED
Cy N. Bahakel, Roanoke, Va.— RE-
TURNED application for new AM sta-
tion on 1410 kc, 5 kw D.
TENDERED FOR FILING
AM— 1450 kc
KPUY Puyallup, Wash.— Mod. li-
cense to increase power from 100 w to
250 w.
(Continued on page 107)
April 7, 1952 • Page 103
CLASSIFIED ADVERTISEMENTS
Payable in advance. Checks and money orders only.
Situations Wanted 20tf per word— $2.00 minimum • Help Wanted 2$4 per word— $2.00 minimum
All other classifications 30^ per word— $4.00 minimum • Display ads. $15.00 per inch
No charge for blind box number. Send box replies to
Broadcasting • Telecasting, 870 National Press Bldg., Washington 4, D. C.
applicants: If transcriptions or bulk packages submitted, SI. 00 charge for mailing. All transcriptions, photos, etc. sent
to box numbers are sent at owner's risk. Broadcasting . Telecasting expressly repudiates any liability or respon-
sibility for their custody or return.
Help Wanted
Managerial
Manager-teacher to be half-time execu-
tive secretary Oregon State Broadcast-
er's Association and half-time teacher
professional radio courses University of
Oregon. Position requires solid radio-
management-sales background plus at
least bachelor's preferably master's de-
gree. Up to S500 monthly salary. Write
full details bv April 21 to Dean Gordon
Sabine, Journalism School, University
of Oregon, Eugene.
General manager, functional music,
transit casting, store casting back-
ground. Progressive FM station major
market. East. Exceptional opportunity
right man. Box 703M, BROADCAST-
ING . TELECASTING.
Sales manager, radio experience essen-
tial. Must know New York agency and
local contacts. Salary S12.000-S14.000.
In reply give all details including start-
ing salary. All replies will be held in
strict confidence. Box 729M, BROAD-
CASTING . TELECASTING.
Salesmen
Salesman. Excellent opportunity for
good salesman around 30 for 5 kw inde-
pendent midwest station. Guarantee
during initial period. Good potential.
Box 333M, BROADCASTING.
If you think sales, breathe sales, sell
sales, you're the man for us. Salary
plus commission. Texas ABC station.
Box 563M, BROADCASTING . TELE-
CASTING^
Can you pitch sports? Progressive sta-
tion in midwest market, 250,000 popula-
tion, four stations, needs salesman who
is now selling sports, likes sports, lives
sports and knows how to sell sports.
No restricted accounts. Volume such
that S8.000 to S12.000 per year could be
earned. Salary and commission. Year
around sports schedule, afternoon and
night. If at convention, leave name at
Superior 7-8177, or write Box 652M,
BROADCASTING • TELECASTING.
Experienced salesman wanted to sell
and service accounts for live wire sub-
urban Chicago station. Big market, good
opportunity for man who can produce.
Box 697M, BROADCASTING . TELE-
CASTLNG.
Salesman — Must be thoroughly experi-
enced in competitive market selling.
Immediate opening in Kentucky. Aver-
age earnings here now better than S200
weekly. Reliable man with good record
only. Box 720M, BROADCASTING .
TELECASTING.
50,000 watt AM, needs topflight sales-
man working protected accounts, in a
friendly and easy to live in south Texas
market. Write K-SOX, Harlingen,
Texas.
Salesman, excellent opportunity for ex-
perienced salesman. WATR, Winston
Salem, N. C.
Opening branch office in neighboring
city leaves immediate local salesman
opening. Good opportunity. Contact
Bill Tedrick, WOKZ, Alton, Illinois.
Announcers
Key job for better than average ex-
perienced announcer with first class
ticket. Pleasant small city upper mid-
west. Long established net affiliate.
Low turnover. S75.00 and raises. Send
audition and facts Box 183M, BROAD-
CASTING . TELECASTING.
Wanted, experienced announcer-en-
gineer for progressive southeastern
city. Announcing ability-permanency
most Important. $70.00 per week and
talent shows. Send photograph and
disc first reply. Box 296M, BROAD -
r -TING . TELECASTING.
Experienced announcer by Rocky
Mountain area network station. Send
full particulars, audition record and
salary requirement first letter. Box
399M. BROADCASTING . TELECAST-
ING.
Help Wanted (Cont'd)
Combination announcer - engineer, 1st
phone, needed for opening at north-
eastern station. This will be a perma-
nent position for the right man, who
can handle all kinds of programs ca-
pably. Starting salary S300 per month.
Regular pav increases. Rush full de-
tails. Box 504M, BROADCASTING .
TELECASTING.
Immediate opening for strong night
BROADCASTING . TELECASTING.
Combo-man, with first phone for per-
manent job with fulltime northeast in-
dependent. We've been enjoying the
results of sound business operation for
over two years. There is a good future
here for a man who wants to settle
down in a friendly community. Salary
starts at $300 per month with regular
increases. No floaters wanted. Box
564M, BROADCASTING . TELECAST-
ING.
Announcer-engineer first class ticket,
S65.00 to start. Southern network sta-
tion. Opening immediate. Box 571M,
BROADCASTING . TELECASTING.
Experienced news writer-announcer,
midwest NBC affiliate. Must be able
to gather, edit and present news. Send
tape, photo, experience, references.
Box 619M. BROADCASTING . TELE-
CASTING.
Fulltime kilowatt independent in north-
eastern market of 300,000 wants a
morning man who can air and sell top
morning show. Full details and disc.
Box 6S8M. BROADCASTING . TELE-
CASTING.
Hillbilly and commercial man. South-
west NBC regional wants early morn-
ing hillbilly jockey and MC who can
also do acceptable straight commercial.
40 hours. TV minded. Send detailed
letter, photo and versatile tape or disc.
Box 639M, BROADCASTING . TELE-
CASTING.
Wanted: Announcer-salesman for ABC
affiliate situated in the Rockies, serving
an expanding oil city. Good oppor-
tunity for right man. Send tape or
disc, photo, references all in first letter.
Box 647M, BROADCASTING . TELE-
CASTING.
Announcer-engineer first class ticket.
S60.00 to start. Virginia network sta-
tion. Opening immediate. Box 724M,
BROADCASTING . TELECASTING.
News and special events, mike and TV
experience for New York City. Must
be top-notcher. Staff job on salary plus
commercial fees. In reply give full de-
tails including salary required. Box
730M, BROADCASTING . TELECAST-
ING^
Local news editor must have college
and journalism background. Gather,
write and broadcast local news. Up to
S275.0O monthly to start. Contact Ra-
dio Station KCOW, Alliance, Nebraska.
Fine opportunity for announcer-engi-
neer first phone. With sales ability can
sell and service one station market half-
time if desired. Permanent. Salary-
open plus commission. Send tape, par-
ticulars to KDAC, Fort Bragg, Califor-
nia.
Immediate opening announcer-engi-
neer, emphasis announcing. S66.00 week
start. KDKD, Clinton. Missouri.
Announcer with first phone license, em-
phasis announcing, news and disc
shows. Send complete letter to KSUE,
Susanville, California. Immediate open-
ing, no collect phone calls, please.
Announcer: only light experience nec-
essary if you can work in with a good
staff. WBEX. Chillicothe. Ohio, 3-2244.
Good announcer who can handle pro-
gramming and write local news. Ex-
cellent opportunity, immediate opening.
Air mail voice disc, salary requirements.
Complete personal data. Manager,
WHIT, New Bern, N. C.
Help Wanted (Cont'd)
Personality plus DJ with plenty of
zany promotional gimmicks for morn-
ing show. Must be strong on ad lib
commercials. Send audition disc, de-
tailed letter and photograph to WORL,
Boston.
WPAZ, Pottstown, Penna., needs good
matured voiced morning man who
wants to sell in the afternoon and a live
wire deep voiced disc jockey. You
will replace an announcer going to a
major network and a disc jockey called
back into service. Personal interview
preferred.
Staff announcer wanted. Good place
for family man. Must have car, operate
turntables. Prefer someone with inde-
pendent station experience. Send audi-
tion, details, to WPIC. Sharon, Pa.
Technical
First class engineer. No experience re-
quired. Virginia network station. Box
238K, BROADCASTING . TELECAST-
ING.
Pittsburgh area: Immediate opening.
Permanent. First class engineer. Must
have car. Transmitter work only. 250
watt non-directional daytime AM
(RCA) and 1 kw FM (Westinghouse) .
30 miles from Pgh. Transmitter one
mile from downtown. Good living
conditions. Friendly staff of 12. $55
for a five day, forty hour week. Paid
vacation. One week this year. Two
weeks next year. Considering small
local TV but can't promise. Box 636M,
BROADCASTING . TELECASTING.
First class license holder. Transmitter
only. S46.00 for 44 hours. Box 677M,
BROADCASTING . TELECASTING.
Engineer, first class ticket, experience
unnecessary, no announcing, western
Penna. 250 watter, network, $50 for
40 hours, paid vacation, address Box
701M, BROADCASTING . TELECAST-
ING.
Engineer - announcer with first class
ticket. Starting pay $65.00 weekly.
Southern network station. Present
opening. Box 707M, BROADCASTING
. TELECASTING.
Immediate opening experienced chief
engineer for progressive kw station
southeast Oklahoma. Excellent work-
ing conditions, good pay. Must have
car. Give complete details first letter.
Box 737M, BROADCASTING . TELE-
CASTING.
First class engineer, no announcing,
state minimum salary. Box 740M,
BROADCASTING . TELECASTING.
Wanted, one first class engineer. Box
742M, BROADCASTING . TELECAST-
ING.
Permanent position for first phone en-
gineer. Excellent equipped AM-FM
network affiliate in central Texas town
of 28.000 population. No announcing.
Good pay. For details contact Burton
Bishop, KTEM, Temple, Texas.
Excellent opportunity for engineer-an-
nouncer. Emphasis on engineering
ability, offering position of chief in near
future. Include all facts in first reply.
KTUR, Turlock, California.
Engineer: First phone. Starting salary
commensurate with ability. Contact
Chief Engineer, WBCK, Battle Creek,
Michigan.
Engineer wanted. No experience neces-
sary. Good pay. Great opportunity for
right man. Apply WFLB, Fayetteville,
North Carolina. All applications an-
swered.
1000 watt, daytime only, needs first
class engineer, some announcing. Will
consider inexperienced man willing to
learn. Short hours, excellent working
conditions. Write or phone WFRX,
West Frankfort, Illinois.
Help Wanted (Cont'd)
Immediate opening first phone engi-
neer-announcer. Beginners considered
40 hour evening shift, mainly network
Good working conditions and opportu-
nity to advance. Air mail voice disc
salary requirements, complete data
Manager, WHIT, New Bern, N. C.
Chief engineer for WKYW, 1 kw, day- L
time, Western Electric equipment, stu- J
dio engineers, TV expansion. Want \.
qualified, experienced working engi- W
neer. Steve Cisler, WKYW, Louisville. P
Kentucky. Can use one transmitter „
engineer. IBEW scale.
Wanted — Engineer, first phone, experi-
ence unnecessary, WLOK, Lima, Ohio
Engineer, 1st phone, experience not
necessary, immediate employment
Wire or contact Manager WMOD
Moundsville, W. Va. (phone-1730) .
Wantel: Engineer, first phone. Young
staff, announcing or sales. Top base
with overtime and talent money. Those
over 30 need not apply. Hal Benson,
WMPA, Aberdeen. Mississippi.
Engineer needed, no experience neces-
sary, immediate opening, WREL, Lex-
ington, Virginia.
First class engineer, no experience nec-
essary. Immediate opening. Perma-
nent position. Wire or call, WRMN
Elgin, Illinois.
Wanted immediately, transmitter opera-
tor with first class phone license. No
experience necessary. Starting salary
fifty-five per week. Write Chief Engi-
neer, WSIP, Paintsville, Kentucky.
Immediate opening for first phone. 1
kw. No experience necessary. Need
car. Contact Chief Engineer, WTNS,
Coshocton, Ohio.
Production-Programming, Others
Wanted — Capable young lady for con-
tinuity. Real opportunity with network
affiliates in Michigan, midway between
Chicago and Detroit. Prefer someone
with air work who can build daytime
women's show. Kindly send details of
yourself as well as disc, or tape, if
available. Box 700M, BROADCASTING
. TELECASTING.
News director, supervisor, 4 man sports,
farm and news department. Only ex-
perienced men with journalism degree
need apply. Good salary with bonus.
5 kw midwest. Box 705M, BROAD-
CASTING . TELECASTING.
50 kw CBS affiliate, one of the nation's
most progressive and outstanding sta-
tions, needs a program director with
solid experience, ideas and program
ingenuity. Good salary. Outstanding
opportunity for right man. Box 723M,
BROADCASTING . TELECASTING.
Wanted: Continuity chief. Experienced
writing for all types of clients. Send
letter full details, copy samples. Mod-
erate, healthful climate. Salary accord-
ing to your ability. Program Director,
KCSJ, Pueblo, Colorado.
Continuity writer. Need a "take charge"
guy or gal for commercial continuity
department. KIRX, Kirksville, Mis-
souri.
Situations Wanted
Managerial
Attention southern station owners.
Two young men, general manager and
chief engineer want to operate south-
ern station, hard workers. Can take
complete charge. Need only working
interest, or chance to buy in. Box
625M, BROADCASTING . TELECAST-
ING^
Manager, available soon. Know all
angles. Like to work. Prefer south-
west or west. Dependable, guarantee
results. Box 640M, BROADCASTING .
TELECASTING.
General manager, now successful com-
mercial manager, major market inde-
pendent experience. Hard worker. Sale-
able ideas. Box 691M, BROADCAST-
ING • TELECASTING.
I'm ready for manager's job. 7 years
experience all phases of radio. College
graduate, active in civic affairs, ready
to meet competition. Want opportu-
nity for security earned by hard work.
Good potential must be present. Prefer
north or midwest, but will consider all
replies. Excellent references. Box 704M,
BROADCASTING . TELECASTING.
Salesman
Sales or sales-management. Seven
years well-rounded radio. Presently
earning in excess of $7200. 32. Family.
Box 693M, BROADCASTING . TELE-
CASTING.
Situations Wanted (Cont'd)
alesman - salesmanager. Experienced
'ational, local, regional; well-known',;
'iterested permanent position with fu-
are. Box 716M, BROADCASTING •
ELECASTING.
Announcers
portscaster, baseball, football. Box-
'mti.ig a speciality. 2 years experience.
lt T ingle. Box 478M, BROADCASTING •
M ELECASTING.
erjinouncer, married, draft exempt,
-r resently employed. Northeast pre-
en--ia-red. Audition on request. Box
*'18M, BROADCASTING . TELECAST-
ING.
35 (nnouncer: News, DJ, console, also
x>d on copy. Disc speaks for me.
-l,ox 657M, BROADCASTING . TELE-
CASTING.
■0*t nnouncer: 14 months experience all
M. phases. Disc, sports, color, dance band,
I :motes, news. Night turn preferred.
■pi I vailable immediately. Tape on re-
quest. Box 690M, BROADCASTING .
' ELECASTING.
nnouncer, deep clear voice, college
'-aduate, competent, trained commer-
al radio Pathfinder. 26, single. Photo
I'd disc on request. Box 695M, BROAD-
ASTING . TELECASTING.
xperienced announcer, operate board,
.sccel friendly, informative DJ show,
iject plenty "sell" into any type com-
mercial. Know-how in news. Capable
ll staff duties. Presently employed,
Jrefer net affiliate. Reliable, married,
'•aft exempt. Air check, photo, details
mailable. Box 695M, BROADCAST-
JG • TELECASTING.
.nnouncer/copywriter would like night
.aff trick so he can devote daytime to
jcal news coverage. Six Horatio Alger
„iys for sixty Harry Truman dollars.
r, college, experience. Box 711M,
ROADCASTING . TELECASTING.
Dmmercial night announcer. 8 years
cperience. No DJ. Very steady. Fam-
/. Now employed. $100 minimum. Box
2M, BROADCASTING . TELECAST-
IG.
a progressive Florida station is in-
rested in a thoroughly experienced
■oadcaster with successful production
id sales records and the position is
iimanent please write. Box 714M,
SOADCASTING . TELECASTING.
»n years experience, announcer. Pre-
r Michigan. Available end of April.
dx 715M, BROADCASTING • TELE-
^.STING.
nnouncer, vet, single. Deep mature
lice that sells. Two years experience.
?sume disc, upon request. Prefer east.
)X 717M, BROADCASTING . TELE-
VSTING.
nnouncer, 2 years experience Armed
>rces Radio Service, 2z/2 years school-
■g all phases, good commercial punch,
n write copy. Married. Prefer south-
ast. Available May 4. Box 726M,
itO ADC AS TING . TELECASTING.
nnouncer, with nine years experience.
>mplete background in music, news
td special events. Married, draft
ferred. 27 years old, university de-
lee. Excellent references. Travel for
idition. Box 727M, BROADCASTING
TELECASTING.
inouncer, experienced all phases with
utual affiliate. News, DJ, operate
ard. Single, veteran, draft exempt,
ix 728M, BROADCASTING . TELE-
U3TING.
>ld it! More than "staff announcer",
ve years experience in all phases an-
uncing, production. Currently chief
nouncer. Canf deliver for you. Tape
d details available. Box 733M,
tOADCASTTNG . TELECASTING.
inouncer, news, 2 years experience,
veteran, exempt. West. Interested
buying stock or small percent. Box
1M, BROADCASTING . TELECAST-
G.
perienced young announcer, draft
empt, seeking connection with station
erested in integrity, perseverance,
ralty, talent. Strong on continuity,
pular, classical music. Available im-
:diately. Moderate salary. Disc, ref-
;nces, photo. Box 738M, BROAD-
lSTING . TELECASTING.
•ailable April 12: Conscientious an-
uncer six years experience all phases,
lgle, 27, college graduate, vet, will
ivel. Box 739M, BROADCASTING .
LECASTING.
Situations Wanted (Cont'd)
Experienced play-by-play baseball and
football sportscaster available shortly.
Aud., photo and references on request.
Will consider top salary offer only.
Box 741M, BROADCASTING . TELE-
CASTING.
Excellent radio voice, they say. First
class license. Combo operation expe-
rience. Box 323, Palm Desert, Califor-
nia or telephone 76-2095.
Experienced announcer, single, draft
exempt, serious minded. Available at
once. Eugene L. Books, 1808 Summit
St., Eau Claire, Wisconsin.
Announcer, experienced, operate panel,
mature voice; friendly approach DJ
shows, college background. Available
immediately. Write Julian Bronstein,
2218-33 Street, Galveston, Texas for
tape etc.
Deep-voiced graduate of SRT. College
grad. Draft exempt. William Mitchell,
10619 Hamilton, Chicago. Bev 8-0288.
Announcer, operate board. Age 27,
draft exempt, 2 years college. Expe-
rience foremost. Salary nominal. Con-
tact E. H. Osborn, phone 874541, Tampa,
or write P. O. Box 255, Tampa 1, Flor-
ida.
Technical
This cost a buck. I cost more. Combo
job. Currently chief engineer. Box
702M, BROADCASTING • TELECAST-
ING.
West coast. Five years commercial ra-
dio. Control or transmitter. Good on
audio. Married, 29. Car. $65.00 mini-
mum. Box 731M, BROADCASTING .
TELECASTING.
First phone license, no experience.
Radio-television school grad. Draft ex-
empt. Will travel. Box 735M, BROAD-
CASTING . TELECASTING.
Production-Programming, Others
Station or agency radio-TV production
man. Experience includes 1 kw Chi-
cago area PD, announcing, continuity,
news rewrite, TV and theatre produc-
tion. Married, veteran, age 27. North-
western B.S. in Speech (Radio). Both
innate and acquired production sense.
Ideal production staff addition with an-
nouncing, writing and art talent to
wrap up the package. Box 706M,
BROADCASTING . TELECASTING.
Program director, top independent and
network experience. Box 708M,
BROADCASTING . TELECASTING.
Capable woman immediately available:
Experienced small station sales, public
relations, mike, traffic, program. Box
709M, BROADCASTING . TELECAST-
ING^^
Program— Music director; university
graduate, married, mature; experience
in 50 kw radio-television affiliate; all
phases radio-TV production-direction;
teaching ability; excellent music ability.
Box 713M, BROADCASTING . TELE-
CASTING.
Qualified program director-announcer
seeks affiliation with progressive inde-
pendent. Five year experience in pro-
gramming, production and all phases
announcing. Want solid, permanent
position with outlet in east. Request
it, we'll send it. Box 732M, BROAD-
CASTING • TELECASTING.
Sports and news director 3 years New
England metropolitan stations. Play-
by-play baseball, football, basketball.
Gather, edit, broadcast local and
regional news. Age 28. college grad-
uate, single, will travel. Box 744M,
BROADCASTING . TELECASTING.
Vet, draft exempt, available immedi-
ately. Sports director four years,
experience all phases of sport. Will
travel and sell. Send full details
first letter. Contact Bob French, 8817
Houston, Chicago 17, Illinois, phone
Bayport 1-3694.
Television
Announcers
Experienced in TV-AM. Announcing,
directing and production. Some tech-
nical. Sports a specialty. Presently
with major TV station. Desire position
with progressive TV operation. Will
arrange personal interview. Box 627M,
BROADCASTING . TELECASTING.
Situations Wanted (Cont'd)
Technical
Recent S.R.T. graduate loking for po-
sition in small TV station. Have TV
and radio servicing background and
some knowledge of film and movie
cameras. Veteran, age 28. Photos on
request. Box 465L, BROADCASTING
. TELECASTING.
TV engineer, chief or staff: 4 years TV
studio and transmitter experience with
network owned station. Interested in
good paying opportunity. Box 722M,
BROADCASTING . TELECASTING.
Licensed technician, 10 years aural
transmitter experience to 10 kw. Seek-
ing position with California television
station. Knowledge of video circuits.
Presently employed, married, 32, car.
22 Hanover, San Francisco.
Production-Programming, Others
Young man with unusually full radio
and TV background wishes one of the
top production-program positions with
new TV station. College degree, 2
years radio, 2y2 years TV experience.
Box 692M, BROADCASTING . TELE-
CASTING.
For Sale
Stations
Southwest. 250 watts. Well equipped.
Gross $2500 month. Asking $35,000.
Terms. Box 718M, BROADCASTING
. TELECASTING.
Notice of sale. Radio Station WWXL,
including license and all physical
property, will be sold at public auction
by William H. Young, trustee in bank-
ruptcy, 1225 Jefferson Building, Peoria,
Illinois, on April 10, 1952, at 10:00 a.m.
Write trustee for terms of sale and fur-
ther particulars.
For sale — broadcasting stations. Leon-
ard J. Schrader, 509V2 East Green St.,
Champaign, 111. Phone 9094.
Equipment, etc.
Tower — Win charger, model 300, galva-
nized, guyed triangular, good condi-
tion, including beacon, tuning unit,
lightning filter, transmission lines, as
is, where is, Washington D. C. area.
Make us offer. Box 622M, BROAD-
CASTING . TELECASTING.
For sale— radio towers, at bargain
prices, with base insulators, lighting
equipment, guy cables and anchors.
5 — 300 foot towers, 3—360 foot towers,
3—260 foot towers. Box 633M, BROAD-
CASTING . TELECASTING.
For sale: 10 kw Western Electric fre-
quency modulation transmitter, model
506 B-2. Never been used. Box 673M,
BROADCASTING • TELECASTING.
RCA 70C-2 turntable, $300. MI-11304.
Relay power supply, $150. MI-11850C.
Recording head, new, $150. Two 77-D
polydirectional microphones with 90-C
boom stands, $150 each complete. 44BX
velocity microphone, $60. Two 90A
program stands $25 each. Two Weston
861 VU meters with multipliers $30
each. All excellent or new condition.
Also 40C line amplifier $50. Box 698M,
BROADCASTING . TELECASTING.
Magnacorder tape recorder PT63 A2
HX— amplifier— PT7-P EV mikes and
other equipment used 15 hours. Must
sell. Box 736M, BROADCASTING .
TELECASTING.
A 300 foot Andrew 2 inch angle wrought
iron tower. Offers accepted for quick
disposal. All other equipment sold from
previous ad. KGKB, Tyler, Texas.
Wanted to Buy
Stations
The owners of a successful small mar-
ket radio station in a middle Atlantic
state desire to expand their interests
through the purchase of additional
properties preferably in the east or
south. If you are interested in selling
your station to experienced broadcast-
ers who will operate it in the best in-
terest of your community, please write
Box 664M, BROADCASTING . TELE-
CASTING and your letter will be
treated in confidence.
Wanted to buy. Radio station on
Florida east coast. Prefer 250 watt
fulltime. All replies will be held con-
fidential. Address Box 721M, BROAD-
CASTING . TELECASTING.
Equipment, etc.
Wanted: Flasher for single tower,
photoelectric control unit and 250' RG-
17/U or RG-19/U coax. Box 671M,
BROADCASTING • TELECASTING.
Wanted to Buy (Cont'd)
Wanted, all or any part 1 kw equip-
ment. Need everything. Box 694M,
BROADCASTING . TELECASTING.
Wanted — FM frequency modulation
monitor. Prefer Hewlett-Packard 335-
B. State condition, type and price.
Box 699M, BROADCASTING . TELE-
CASTING .
1000 watt transmitter, coaxial cable,
field intensity meter, phase monitor or
microphones. Write Box 725M, BROAD-
CASTING . TELECASTING.
Two RCA 70-C or 70-D turntables.
WLPM, P. O. Box 626, Suffolk, Vir-
ginia.
Miscellaneous
Owner profitable western station seeks
TV financing. Box 719M, BROAD-
CASTING . TELECASTING.
Help Wanted
Managerial
WANTED
Local Sales Manager
5,000 watt independent needs
young experienced local Sales
Manager. Terrific potential as yet
not wholly developed. Wonder-
ful opportunity for the right man.
Box 642M, BROADCASTING • TELE-
CASTING.
Salesman
Now looking for replacement in our Sales
Department. Must be man with proven
sales record in radio. Salary and com-
missions should run in excess of $7,000.
Reply direct to Gene DeYoung, General
Manager, Radio Station KERO, Bakers-
field, California.
Situations Wanted
Television
Production-Programming, others
AVAILABLE IMMEDIATELY
top tv programming executive
EXPERIENCED NETWORK
AND LOCAL OPERATIONS
Formerly program manager newspaper
owned station, N. Y.
Formerly program manager network
flagship station, N. Y.
Head of programming midwest divi-
sion of national network, Chicago
EXCELLENT REFERENCES
AND RECORD:
Kefauver Hearings
Richard Rodgers Tribute Show
Top Chicago network originations
Outstanding local programs
Responsible for syndication of
first major feature film package
in TV and creating first Inter-
national TV Newsreel
Can build impregnable network or
local program structure and sup-
port same before FCC.
Please contact: Box 743M,
BROADCASTING • TELECASTING
Employment Service
EXECUTIVE PLACEMENT SERVICE
We have selected General, Com-
mercial and Program Managers ; Chief
Engineers, Disc Jockeys and other
specialists. Delays are costly; tell
us your needs today.
Howard S. Frazier
TV & Radio Management Consultants
728 Bond Bldg., Washington 5, D. C
(Continued on next page)
Employment Service (Cont'd)
2
of every
3
PERSONNEL ORDERS
are for
ENGINEERS
(First and Second Phone)
Write for Placement Forms
Edward C. Lobdell Associates
17 East 48th St., New York 17, N. Y.
Schools
MBS GRADUATES
DEMAND
NBS has rrore requests for trained
radio help than it can fill I Jobs
waiting right now for NBS-trained
\ graduates. Get your first class license
in a few months; complete combina-
tioa training in a year or less. Course
includes announcing, writing, selling,
drama, news editing, production, pro-
gramming, disc jockey technique.
100% Placement of Combination Man
Housing Arranged
{
Mr. Summerville (I), compares a
tube used today with a small tube
held by Mr. Bloom. WWL used the
smaller tube in 1922.
"One of the Nation's Great
Radio-TV Schools"
531 S. W. 12th Ave., Portland 5, Ore.
RCA Exhibit
RCA exhibited industrial television
and electronic metal detection
equipment at the National Packag-
ing Exposition and Conference of
American Management Assn. April
1-4 in Atlantic City. Company
demonstrated its small industrial
TV camera — used as a monitor de-
vice— in a "see yourself" setup,
enabling visitors in RCA booth to
see themselves on television. Eriez
Mfg. Co., national distributor for
RCA electronic metal detectors,
demonstrated its line of magnetic
separators with RCA products.
WWL MARKS 30TH ANNIVERSARY
Ceremonies Recall Station's Humble Start
WWL New Orleans celebrated its
30th anniversary March 31 in cere-
monies which recalled its growth
from 10 w to its present status of
a 50 kw clear-channel station.
A mere $400 and the dreams of
Jesuit priests of Loyola U. were
funneled into electronic ingenuity
to give the station its start three
decades ago. Today, WWL, a CBS
affiliate, serves 659,040 homes in
330 parishes and counties within its
four-state primary coverage area.
In addition, listeners have picked
up WWL's signal in all 48 states,
Alaska, Guam, Israel, the Aleutian
Islands and aboard ship in the
English Channel.
As early as 1907 the Jesuit
fathers began their work in radio.
The success of the pioneer station,
KDKA Pittsburgh, later fired the
imagination of the radio-minded
faculty and plans were envisioned
for a similar station to serve New
Orleans.
As time went by, a radio school
was set up in the physics labora-
tory under the direction of young
Father Edward Cassidy. Father
Cassidy's "hams" did their part in
helping defeat the enemy during
World War I.
Father Cassidy and his co-work-
ers were determined to build a
broadcasting station but they had
little money. A retired sea captain
who had been admiring the Jesuits'
work in wireless offered $400.
A wireless trunk set discarded
from an old government ship was
bought by Father Cassidy. Then
on March 31, 1922, when the na-
tion was cheering Dempsey's vic-
tory over Carpentier, and still
mourning the untimely death of
Enrico Caruso, WWL was born.
President of the university, Father
Edward Cummings, made the
initial broadcast. Then a phono-
graph record of John McCormick
singing "When Irish Eyes Are
Smiling" was played.
During the trying years of
World War II, both Loyola and
WWL had at their helm the Rev.
Thomas J. Shields, S.J., who is
given much credit for the station's
progress.
WWL also has applied to FCC
for TV Channel 4.
Father Shields is soon to receive
a change in assignment and his
duties will be shouldered by the
Rev. W. P. Donnelly, S.J.
General manager of WWL is
Howard (Slim) Summerville, a
veteran of 28 years of broadcast-
ing, who joined the station in 1939.
Another veteran is Chief Engineer
J D. Bloom, who joined the staff
in 1924.
Other present staffers include
Larry Baird, commercial manager;
Ed Hoerner, program director;
Ray Liuzza, promotion manager;
Don Lewis, news director; Flo
Shannon, farm director; Bill
Brengle, sports director, and Jill
Jackson, women's director.
Southwest Scenic
Mountain Area
$65,000.00
Network station serves
isolated market. Ideal liv-
ing conditions. Good plant
and equipment. Liberal
financing. Profitable un-
der absentee ownership.
Appraisals
California
Independent
$95,000.00
Profitable 250-watt day-
time station, serving met-
ropolitan market. Absen-
tee ownership by persons
unfamiliar with radio.
Negotiations • Financing
BLACKBURN- HAMILTON COMPANY
RADIO STATION AND NEWSPAPER BROKERS
WASHINGTON, D. C.
James W. Blackburn
Washington Bldg.
SterUne 4341-2
Ray V. Hamilton
Tribune Tower
Delaware 7-2755-6
SAN FRANCISCO
Lester M. Smith
235 Montgomery St.
Exbrook 2-5672
ADS BELIEVED?
Test Method Suggested
QUALITATIVE and quantitative
analysis, used in balance, can aid
advertisers in learning whether
their sales messages are believed
rather than merely read.
This theme was propounded by
Steuart Henderson Britt, vice pres-
ident and director of research of
Needham, Louis & Brorby, Chi-
cago, as he spoke to members of
the American Marketing Assn. in
Toronto last Monday.
One reason for the lack of be-
lievability, he said, was "almost
identical claims" made by refrig-
erators, beer, whiskey, soaps and
cars."
After contrasting the four basic
methods of market research, Mr.
Britt suggested that people in ad-
vertising "almost take them too
seriously."
"We like to quantify," he said,
"and love to make up tables and
graphs and. charts. As a psycholo-
gist, I find it becomes difficult to
encompass the complexities of the
human mind in bar charts and sta-
tistical tables."
Strictly Business
(Continued from page 12)
gest advertisers at that time, wen
into radio first in 1932 with spon
sorship of Ida Bailey Allen and hei
women's commentaries.
Today, National Biscuit product
— Premium, Ritz, and Grahan
crackers, Triangle Thins, etc. — are
represented by Arthur Godfrey or
CBS. (Company salesmen, Mr
Oliva reports, say he does them
lot of good.) National Biscuit alsc
sponsors a newscast on the full Dor
Lee network and is planning spots
on 84 local stations.
"We're new in television," th<
advertising head explains, but his
organization sponsors Kukla, Frar,
and Ollie and was surprised at the
volume of mail it received when the
show was cut to 15 minutes. "We1
answered all letters," Mr. Oliv
said, "telling them we could onl>
buy what the network offered — and
that we were taking two segments
to replace our former half hour.
The advertising executive's office
— located in the largest manufac-
turing plant in Manhattan — over-
looks the Hudson River, but the
busy Mr. Oliva says he doesn't look
out very often. He has other thing
to survey, if he wants, such as the
just-awarded grand medal from the
Art Directors' Club, which means
that one National Biscuit poster
was judged best in all classes, re
ceiving the grand award. Other
company posters won first, second
and third prizes in the bake goods
classification.
Mr. Oliva and his wife, the for
mer Ruth Schiele, live in Engle
wood, N. J., where, in his spare
time, Mr. Oliva prefers golf to
other activities. They have one son
George Jr., who is working on
radio -TV for McCann - Erickson,
Cleveland.
A member of the Assn. of Na-
tional Advertisers, Mr. Oliva serves
on the steering committee of the
outdoor group and has just been
named a director of Traffic Audit
Bureau.
'ALERT AMERICA' SPOTS
Radio and TV Being Used
SERIES of radio and TV spot an-
nouncements featuring radio-TV
personalities is being distributed to)
stations by the Federal Civil De-
fense Administration to promote
its touring Alert America convoys.
Transcribed and filmed spots
were made by John Cameron
Swayze, John Daly, Jay Jostyn
Quentin Reynolds, Lowell Thomas ^
and others. Stations are using thei
50-second announcements in ad-
vance of the arrival of the con-
voys in New England, the Midwest.
Southwest and Far West. Produced
by FCDA's Audio-Visual Division
under Jesse Butcher, the spots urge
local citizens to see the convoy and
learn about civil defense.
BROADCAST day has been expanded
one hour to 1 a.m. at CKX Brandon
Man.
Page 106 • April 7, 1952
BROADCASTING • Telecasting
BP ;,
Docket Actions . . .
FINAL DECISION
Brazosport Bcstg. Co., Freeport, Tex.
—FCC adopted initial decision granting
tl H1460 kc, 500 w, daytime (original appli-
„cation, filed Nov. 28, 1950 [FCC ROUND-
-UP, Dec. 4, 1950], asked 1490 kc, 250 w,
fulltime). Estimated construction cost
$9,825. Principals are Kelly Bell, 75%,
66%% interest in law firm of Bell &
Reavley and owner KOSF Nacogdoches,
aland J. C. Stallings, 25%, manager KOSF.
Decision and order March 27.
II l
OPINIONS AND ORDERS
By memorandum opinion and order
FCC granted petition filed by Gulf
Beaches Bcstg. Co., St. Petersburg
, Beach, Fla., for review of ruling exam-
's ;iner made at hearing on its application
10 (and those of Alabama-Gulf Radio,
Foley, Ala., and WEBK Tampa, Fla.,
denying permission to Gulf Beaches to
complete its lay testimony at further
hearing to be held April 14, 1952, on
engineering matters; set aside exam-
iner's ruling; granted permission to
Gulf Beaches, at further hearing, to
offer testimony of John D. Callan and
JJ. Tweed McMullen in support of non-
technical aspects of its case. (Gulf
Beaches and Alabama-Gulf both seek
new stations to operate on 1310 kc, 1
kw, daytime; WEBK seeks frequency
change from 1590 kc to 1300 kc, with its
(present power of 1 kw daytime.) Opin-
ion and order March 27.
WTUX Wilmington, Del.— FCC grant-
ed authority to continue temporary
operation until June 10, pending action
on petition for rehearing and other re-
lief filed on Nov. 1, 1950, directed
adbagainst Commission's decision released
Oct. 12, 1950, denying license renewal
because station allegedly broadcast
th ihorse-racing information said to be of
value to gamblers. Order March 27.
New Applications . . .
TV APPLICATIONS
Spokane, Wash. — KHQ Inc., Ch. 6
(82-88 mc). ERP 100 kw visual, 50 kw
aural, antenna height above average
,. .terrain 941 ft. (above ground 826 ft.).
r( 'Estimated construction cost $331,896,
htftsfirst year operating cost and revenue
Jknot estimated. Applicant is licensee of
TKIIQ Spokane; KHQ Inc. is owned by
oitspokane Chronicle Co., publishers of
Spokane Daily Chronicle (evening), the
Cowles Publishing Co., publishers of
01 Vhe Spokesman-Review (morning and Sun-
,], »day), and Associated Farm Papers, pub-
Ushers Of The Washington Farmer, The
ai ndaho Farmer, The Utah Farmer and The
1 ^Oregon Farmer. President of Spokane
Chronicle Co. and Cowles Publishing
01 cCo. is William H. Cowles Jr.; general
oi .manager is Harold E. Cassill, president
and general manager of KHQ Inc. is
M "Richard O. Dunning. Filed April 4.
Dayton, Ohio— Skyland Bcstg. Corp.,
,UHF Ch. 22 (518-524 mc), ERP 200 kw
Visual, 100 kw aural, antenna height
T6 ilibove average terrain 500 ft. Estimated
Hi ..construction cost $349,377.45 First year
operating cost and revenue not esti-
e« Imated. Applicant is licensee of WVKO-
,Ji iAM-FM Columbus, WONE and WTWO
ff(FM) Dayton and WEOL-AM-FM El-
yria-Lorain, Ohio. Filed April 4.
Chattanooga, Tenn. — Mountain City
Television Co., Ch. 3 (60-66 mc), ERP
17.205 kw visual, 8.603 kw aural, an-
;enna height above average terrain 1010
ft. (above ground 250 ft.). Estimated
[construction cost $238,018.58, first year
'operating cost $200,000, revenue $200,000.
„„ .Principals are President Ramon G.
a° Patterson (50%), manager WAPO Chat-
Tl Canooga, owner 25% interest in WAPO
olus 50% interest in estate which in
;urn owns 50% interest in WAPO; Vice
De President Helen H. Patterson, program
.(, ,-lirector of WAPO and wife of Mr. Pat-
"T erson; Treasurer Will Cummings (50%),
oys 2-etired farmer, and three other persons
. ,/vho hold no interest in station. Filed
?0tf \pril 1.
AM APPLICATIONS
Roanoke, Va.— Cy N. Bahakel, 1410
jc, 5 kw, daytime. Estimated construc-
"T-ion cost $31,650.45, first year operating
|
ad I ■
^ { Allocations Supplement
Broadcasting • Telecast-
ing will publish in complete
text the FINAL TELEVI-
SION ALLOCATIONS RE-
PORT. Subscribers will re-
ceive the supplement without
charge. Extra copies will be
available, as long as the
supply lasts, at $3 each.
fCC roundup
New Grants, Transfers. Changes, Applications
bOX SCOT 6 SUMMARY THROUGH APRIL 3
Appls. In
On Air Licensed CPs Pending Hearing
AM Stations 2,337 2,320 93 326 220
FM Stations 642 573 81 9 10
TV Stations 108 97 11 523 183
CALL ASSIGNMENTS: KLWO Dallas, Tex. (Lakewood Bcstg. Co., 1480 kc, 1 kw
LS, 500 w N); KWSK Pratt, Kan. (Pratt Bcstg. Co., 1570 kc, 250 w D); WTUS
Tuskegee, Ala. (580 kc, 500 w D); WRDB Reedsburg, Wis. (1400 kc, 250 w unl.);
WPDR Portage, Wis. (Portage Bcstg. Co., 1350 kc, 1 kw D); WSWF Fort Myers,
Fla. (Robert Hecksher, 1410 kc, 1 kw D); WIUK Iuka, Miss. (R. W. Towery,
580 kc, 1 kw D); KSCY Searcy, Ark. (1450 kc, 250 w unl.); WCNL Central City,
Ky. (Central City-Greenville Bcstg. Co., 138ft kc, 500 w D); KGMS Sacramento,
Calif. (Capitol Radio Enterprises, 1380 kc, 1 kw D); WHVF Wausau, Wis. (1230 kc,
250 w unl.); WHWD Hollywood, Fla. (Circle Bcstg. Corp., 1320 kc, 1 kw D);
WSHF Sheffield, Ala. (Daylight Bcstg. Co., 1380 kc, 1 kw D); WPAA Mayaguez,
P. R. (Jose Ramon Quinones, 1190 kc, 250 w unl.); WKOV Wellston, Ohio (Stephen
H. Kovalan, 1570 kc, 250 w D); WVKO Columbus, Ohio (Sky Way Bcstg. Co.,
1580 kc, 1 kw D); WGAR-FM Cleveland, Ohio (The WGAR Bcstg. Co.); WJOI-FM
Florence, Ala. (Florence Bcstg. Co.); KPOC-FM Pocahontas, Ark. (Pocahontas
Radio Inc.); WCPS-FM Tarboro, N. C. (Coastal Plains Bcstg. Co.); WVLN-FM
Olney, 111. (Olney Bcstg. Co.); WPRS-FM Paris, 111. (Paris Bcstg. Co.); WSAI-
FM Cincinnati, Ohio (Buckeye Bcstg. Co.); WAUG-FM Augusta, Ga. (Garden City
Bcstg. Co.); WDWD-FM Dawson, Ga. (Dawson Bcstg. Co.); WIST-FM Charlotte,
N. C. (The Bcstg. Co. of the South); KXKX (FM) San Francisco (Electronic
Service Corp., changed from WGSF [FM]); KEEP Twin Falls, Ida. (Radio Sales
Corp., changed from KVMV); WOWL Florence, Ala. (Daylight Bcstg. Co., changed
from WMFT); WICE-AM-FM Providence, R. I. (Narragansett Bcstg. Co., changed
from WDEM-AM-FM); WOSA (FM) Merrill, Wis. (Alvin E. O'Konski, changed
from WLIN-FM); WBRI (FM) Detroit, Mich. (Booth Radio & Television Stations
Inc., changed from WJLB-FM); KTAC Tacoma, Wash. (Tacoma Bcstrs. Inc.,
changed from KTBI); WDBQ-AM-FM Dubuque, Iowa (Dubuque Bcstg. Co.,
changed from WDBQ (FM) and WKBB); WTNB Birmingham, Ala. (Pilot Bcstg.
Co., changed back from WILD); KONG Visalia, Calif. (Tulare County Bcstg. Co.,
changed from KKIN); KCAP Helena, Mont. (Lewis & Clark Bcstg. Corp., changed
from KFDW); KEAR San Mateo, Calif. (Bay Radio Inc., changed from KSMO);
WIAC San Juan, P. R. (Radio Station WIBS Inc., changed from WIBS); WKAQ
San Juan, P. R. (El Mundo Bcstg. Corp., changed from WIAC); WOOD-TV Grand
Rapids, Mich. (Grandwood Bcstg. Co., changed from WLAV-TV), and WTIX New
Orleans, La. (Royal Bcstg. Corp., changed from WHHW).
(Also see Actions of the FCC, page 102)
cost $40,000, revenue $60,000. Mr. Baha-
kel is licensee of WKOZ Kosciusko,
Miss., and WKIN Kingsport, Miss. Re-
submitted April 4.
Kinston, N. C— Edwin J. Schuffman,
1230 kc, 250 w, fulltime. Estimated con-
struction cost $18,341.55, first year oper-
ating cost $42,500, revenue $47,000. Mr.
Schuffman is program director and 10%
stockholder of WELS Kinston and has
331- ■% interest in Schuff man's Furniture
Store, New Castle, Ind. Filed April 4.
Jackson, Ohio— Luther M. Jones, 1280
kc 1 kw, daytime. Estimated construc-
tion cost $23,000, first year operating
cost $36,000, revenue $48,000. Mr. Jones
is a retired businessman. Filed April 1.
Narrows, Va.— H. J. Romanus, tr/as
Giles Bcstg. Co., 990 kc, 1 kw, daytime.
Estimated construction cost $23,363.25,
first year operating cost $30,000, reve-
nue $36,000. Mr. Romanus is retail dry
goods merchant, owns controlling in-
terest, manages and operates stores in
Narrows and Pearisburg, Va. Filed
April 1.
TRANSFER REQUESTS
KLOK San Jose, Calif .—Involuntary
assignment of CP and license from
E. L. Barker and Claribel Barker, gen-
eral partners, and T. H. Canfield and
Opal A. Canfield, limited partners, d/b
as Valley Bcstg. Co., to E. L. Barker
and Claribel Barker, general partners,
and Paul Grim, special administrator
of estate of T. H. Canfield, deceased,
and Opal A. Canfield, limited partners.
Interest to be transferred from Mr.
Canfield, deceased, to Mr. Grim is 15%.
No monetary consideration. Filed
March 28.
KCSJ Pueblo, Col.— Transfer of con-
trol from The Star Bcstg. Co. Inc. to
Douglas D. Kahle and Robert L. Clin-
ton Jr. for a total consideration of
$78,750. Mr. Kahle, to have 67% inter-
est, is general manager and already
owns 1% interest in KCSJ. Mr. Clinton,
to have 33% interest, is commercial
manager of KCSJ. The Star Bcstg. Co.
Inc. is now owned by KMYR Bcstg.
Co. (67%), A. G. Meyer (17%) and
F. W. Meyer (17%) for total of 99%
interest. Filed April 1.
KCSJ Pueblo, Col.— Assignment of li-
cense from A. G. Meyer and F. W.
Meyer, d/b as The Star Bcstg. Co. Inc.,
to Douglas D. Kahle and Robert L.
Clinton Jr., d/b as Star Bcstg. Co.,
under lease arrangement for ten years
at base annual rental of $12,000 and
with option for Messrs. Kahle and Clin-
ton to extend terms of lease upon ex-
piration for another decade. Contin-
gent upon FCC grant of transfer of
control of station to Messrs. Kahle and
Clinton. Filed April 1.
[Note: KCSJ Pueblo, Col., transfer
and assignment transaction, in two
parts as noted above, will place full
control of KCSJ in hands of Douglas D.
Kahle and Robert L. Clinton Jr., upon
FCC approval. First application is for
transfer of 990 shares of stock (99%)
of The Star Bcstg. Co. Inc., licensee of
KCSJ, from KMYR Bcstg. Co. (650
shares), A. G. Meyer (170 shares) and
F. W. Meyer (170 shares) to Messrs.
Kahle and Clinton, d/b as partnership.
(Remaining 10 shares [1%] now held by
Mr. Kahle will be transferred to part-
nership so partnership will control all
authorized and issued stock of com-
pany.) Second part of transaction, con-
tingent upon FCC approval of transfer
of control, is to assign license of KCSJ
from The Star Bcstg. Co. Inc., all of
stock of which will then be owned by
partnership, to Messrs. Kahle and Clin-
ton. Physical assets of station KCSJ
are not included in the assignment.
Reason for two-step transaction is be-
cause transferors desire to sell corpo-
rate stock rather than its assets. On
the other hand, partnership desires to
operate KCSJ as partnership licensee
rather than as stockholder in corporate
licensee.]
WJPS Evansville, Ind.— Acquisition
of control WJPS Inc. by Robert S.
Davis, Nettie R. Davis and Hazel D.
Seacat. J. Porter Smith held 11,875
shares common stock, no par value; he
transferred 200 shares to Mr. Davis, 250
shares to Mrs. Davis and 250 shares to
Mrs. Seacat (sister of Mr. Davis), leav-
ing Mr. Smith with 11,375 shares. While
stock has actually been transferred on
books of corporation, no change in man-
agement and no change in board of di-
rectors has been made or is contem-
plated. It was believed that no prior
FCC approval was necessary because
stock transfer did not give Mr. Davis
control in his own right. Sale was to
provide capital for construction of new
residence costing $23,900 and to prevent
sale of stock on open market. Filed
April 1.
KUGN Eugene, Ore. — Transfer of
negative control from O. E. Berke and
P. R. Berke to Ewing C. Kelly. The
Messrs. Berke, who each hold 25%, will
sell total of 5% to Mr. KeUy for $4,602.91
(leaving them with total of 45%); in
addition, Mr. Kelly has option to buy
remaining 45% within the next two
years for $41,426.19 plus 5% interest
rate from time sale closed following
FCC approval. If Mr. Kelly does not
buy remaining 45% within two year
period, the Messrs. Berke have option
to buy the 5% interest sold to Mr.
Kelly for $4,602.91. (Other 50% of
KUGN owned by C. H. Fisher.) Filed
April 2.
WSKB McComb, Miss. — Assignment
of license from H. Bee Wood, trustee
in bankruptcy, to Lester Williams for
$25,800. Mr. Williams owns 73%% in-
terest in and is manager of WCJU
Columbia, Miss.; owns 49% interest in
and is manager of Columbia Publish-
ing Co., Columbia; is sole owner of
Rural Life (monthly farm magazine);
former owner of Tylertown Times, Tyler-
town, Miss., and former 48% owner of
Picayune Item, Picayune, Miss. Filed
April 2.
WBML-AM-FM Macon, Ga. — Relin-
quishment of negative control from
E. D. Black and E. G. McKenzie to
Allen M. Woodall through transfer of
25 shares each out of 75 shares each
(or total of 50 shares out of 150 shares)
from Messrs. Black and McKenzie to
Mr. Woodall for $16,666.66, to be paid
to each of sellers. Mr. Woodall owns
V3 interest in WDAK Columbus, Ga.,
% interest in WCOS-AM-FM Columbia,
S. C, and 1/5 interest in WRDW Au-
gusta. Filed April 2.
Record Brush
A SMALL record brush, which at-
taches to the tone arm of any pick-
up and sweeps the disc clean as it
is being played, is now being mar-
keted nationally. Brushes are
being made by Permo-Fideliton,
Chicago, after the product was de-
signed in collaboration with My-
stik Adhesive Products, Chicago.
Firm says brush is made of hair
from ears of Chinese mountain
goats.
Another BMI "Pin Up" Hit-Published by Marks
YOU'RE NOT WORTH
MY TEARS
On Records: Three Suns—Vic.; Jack
Richards - King; Mills Brothers - Dec.,
Rosemarie — Mer.; Art Mooney — '
Dolly Dawn — Jubilee.
On Transcriptions: Mindy Carson— As-
sociated; Dolly Dawn— Thesaurus.
m
BROADCASTING • Telecasting
April 7, 1952 • Page 107
SEVENTH ANNUAL reunion of the U. S. Radio Mission
to European Theatre of Operations was held in Chicago
March 30 in connection with the annual convention of
NARTB. Present were (clockwise from left) William S.
Hedges, NBC vice president; Martin B. Campbell, WFAA
Dallas; NARTB Board Chairman Justin Miller; J. Leonard
Reinsch, managing director. Cox Radio and TV Stations;
Sol Taishoff, editor and publisher. Broadcasting • Tele-
casting; Clcir R. McColiough, Steinman Stations, winner
of VIP-ers award for meritorious service to radio for
1952; Joe Csida, editor. The Billboard; Col. Harry Wilder,
WSYR Syracuse; Morris Novik, radio consultant; Col.
E. M. Kirby, Army radio-television director and escorting
officer of the 1945 mission; Joseph H. Ream, executive
vice president, CBS; and Robert D. Swezey, WDSU-AM-
FM-TV New Orleans. Not present were John E. Fetzer,
WKZO Kalamazoo; Mark Woods, Woods & Warwick-
Abel Green, Variety; and Jack Alicoate, Radio Daily.
Affiliates Committee
(Continued from page 71)
record in this matter of rates. In
fact, some of the most important
deviations are attributable to them.
They are in a difficult position, it
is appreciated, but this must be
straightened out."
The resolution on network rela-
tionships recognized "that parti-
cularly in view of the current un-
certainty among many of radio's
principal clients as to the extent
of the inroads which television will
make upon other media including
radio, there is considerable ques-
tion concerning the proper steps
to be taken to insure the continued
strength and prosperity of radio."
Confidence Expressed
The resolution expressed con-
fidence that affiliates "are perfectly
willing to consider open-mindedly
any suggestions made by the net-
works with a view to improving
network service or increasing its
value to the public and to adver-
tisers," asking only that the net-
works consider affiliates' recom-
mendations open-mindedly:
"Therefore, be it resolved, that
the network affiliates . . . reaffirm
their confidence in the power and
efficacy of network radio, and as-
sert their willingness fairly and
objectively to consider any and all
efforts reasonably calculated to
strengthen, improve or protect the
position of network radio as a
public service and advertising
medium; and,
"Be it further resolved, that said
affiliates earnestly petition the net-
works to refrain from any action
which might in any respect modify
the pattern of network radio or
the basic arrangements between
networks and their affiliates, with-
out full and frank consideration
with their respective affiliates of
the reasons for such action and the
end to be attained by it, with due
regard to long-term industry values
as compared with immediate com-
petitive gains or curtailment of
temporary losses, and with like
regard to the encouragement of
the solidarity of the industry in-
cumbent upon them as a dominant
factor in it; and further petition
the networks to exert their great-
Page 108 • April 7, 1952
est efforts to re-establish the es-
sential dignity, prestige, and sta-
bility of network radio."
The rate-card resolution noted
"a tendency on the part of certain
individual stations, involved in
competitive situations, to look with
favor on . . . proposals to desert
their published rate cards, in fact
in some cases to have approached
both local and national advertisers
with solicitations for future busi-
ness at rates well below their pub-
lished figures."
Such practices, the resolution
continued "have as their ultimate
result the depreciation of the value
of individual radio stations . . .
and the confirmation of the belief
already held in some quarters that
radio as a medium is in desperate
circumstances and that individual
station operators are ready and
willing to prostitute their proper-
ties in order to obtain revenue, the
combination inevitably leading to
the ruination of the industry;
"Therefore, be it resolved that
all radio station operators give
thought to this dangerous situa-
Queen Juliana's Visit
QUEEN JULIANA'S arrival in
the U.S. with Prince Bernhard
Wednesday and her address to
Congress Thursday received almost
full network radio and television
coverage, with only ABC-TV and
DuMont not carrying the events.
Arrival ceremonies for the Nether-
lands' Queen were carried live by
CBS Radio and CBS-TV, using
WTOP-AM-TV Washington facili-
ties, and her address (also live) by
NBC-TV MBS, ABC radio and
WOR-TV New York. Tapes of
speech were carried same day by
NBC radio, CBS Radio and WJZ
New York. At request of U. S.
State Dept., NBC-TV made kine-
scope of Queen Juliana's Congres-
sional address, had Dutch continu-
ity dubbed in by a member of the
Netherlands' New York consulate,
and flew the film on a KLM plane
to Europe, where it was to be
shown on Dutch television Friday.
tion, take effective measures to in-
sure the maintenance of their own
rate cards, and use such methods
of persuasion as seem most desir-
able to inhibit such practices."
There was no call for further
financial contributions toward com-
mittee activities, Treasurer George
B. Storer reporting that 819,083
had been collected and S7,288 spent.
Expenditures include fees for legal
counsel and reimbursement of com-
mittee members at the rate of
seven cents a mile for their most
recent meetings. They paid their
own expenses at initial sessions.
A total of 354 stations had sup-
ported the committee financially.
REGULATION W
Appliance Dealer Views
APPLIANCE retailers are about
evenly divided on the question of
whether Regulation W (consumer
credit restrictions) should be ex-
tended with other controls after
June 30, according to a survey by
the National Appliance and Radio-
TV Dealers Assn.
The membership survey revealed
that 45% favored retention and
45% favored abolition of the credit
regulation. The remaining 10% re-
quested it be kept on the books as a
"standby" measure. The survey
was based on a questionnaire issued
with NARDA's newsletter, Ap-
pliance & Radio-TV Dealers News.
Members also were polled on
wage-price controls. A majority of
61.3% felt they no longer are neces-
sary and only 11.3% wanted con-
tinuance. Another 27.4% favored
controls on a standby basis.
Regulation W in the Defense
Production Act now calls for a
minimum 15% down payment and
18 months maturity on installment
purchases of radio and television
receivers.
KTLA (TV) Leases Films
KTLA (TV) Hollywood has leased
20 feature films, produced or re-
leased by Lippert Pictures Inc. dur-
ing 1949-50, from Tele Pictures,
Los Angeles, under two-year con-
tract of unlimited runs.
Resolutions
(Continued from page 26)
a one-TV-station market and that
in Detroit, where there are three
stations, WWJ's radio volume was
down 20% last year.
Somebody wanted to know how
a TV station fixed its initial rate.
Mr. Hough observed that "that's
between you and God."
Mr. Compton made clear that he
felt that "any man who gives in
to a minimum-crew demand [by a
union] is going to wreck us," and
that it should be made clear to
unions that "minimum or maxi-
mum crews are a prerogative of
management."
RADIO'S IMPACT
Cited by Zeckendorf
"IF WE woke up tomorrow morn-
ing and found that no advertising
was permitted on radio . . . we
would have the greatest financial
catastrophe this country has ever
known," William Zeckendorf, presi-
dent of Webb & Knapp, New York
realtor and former driector of
ABC, told the Sales Executives
Club in New York Tuesday.
Mr. Zeckendorf's talk was the re-
sult of his being included in the
list of "America's 12 Master Sales-
men," which is the title of a book
being issued by B. C. Forbes Pub.
Co.
Radio's master salesman was
Mary Margaret McBride, ABC
commentator and the only woman
included in the book, who, to prove
her point that women are not neces-
sarily "long-winded," gave a terse
acceptance speech at the same
luncheon meeting.
"The frontiers of business are
greater now than they ever have
been and are, in fact, cruelly in-
finite," Mr. Zeckendorf said. Citing
the important role in American
economy played by selling, he
described salesmanship as "prob-
ably the greatest factor in this
nation which raises our standard of
living above that of the rest of the
world."
To prove his point "in reverse,"
he made the supposition that ad-
vertising not be permitted on radio,
which, he said, would result in eco-
nomic catastrophe. Volume of cigar-
ette sales, alone, would drop 25%,
he estimated.
"I believe that the stimulant
from advertising has caused and
created that extra volume of busi-
ness for most corporations dealing
in advertised products," Mr. Zeck-
endorf continued. "And those who
don't deal in advertised products
get the benefit of the progress in
success and prosperity of those
who do."
Again referring to broadcast ad-
vertising, he said he could not even
estimate, just in terms of employ-
ment, what would happen "if the
hundreds of products that have
been introduced since it's become
possible to reach into a home" were
denied access to radio.
BROADCASTING • Telecasting
ABC-UPT MERGER
ATTEMPT to saddle American
Broadcasting-Paramount Theatres
Inc. directors with the burden of
anti-trust violations of Paramount
Pictures Inc. was angrily opposed
by Leonard H. Goldenson, presi-
dent of United Paramount Thea-
tres Inc., last week at the FCC
hearings on the proposed merger
of UPT with the American Broad-
casting Co.
Two-day cross-examination of
JJlr. Goldenson was marked by acri-
monious exchanges between Du-
Mont Counsel Morton R. Galane
and UPT Counsel Duke M. Pat-
rick.
FCC hearings were recessed until
April 14, following the completion
of Mr. Goldenson's cross-examina-
tion. When they resume, the fol-
lowing schedule of witnesses will
be followed:
1. Gordon Brown, owner of
WSAY Rochester, N. Y., and long-
time foe of networks, will appear
as a public witness to oppose the
merger.
2. DuMont officials will appear in
rebuttal to the testimony favoring
the merger.
3. Witnesses in the issue con-
cerning the transfer of Paramount
Pictures, half -interest in WSMB
New Orleans to UPT will be heard.
4. Cross - examination by FCC
Counsel Frederick W. Ford of Para-
mount Pictures and UPT directors
concerning specific theatre acqui-
sitions will be undertaken.
Denies Responsibility
Denial that the responsibility of
Paramount Pictures anti-trust vio-
lations can be laid to AB-PT execu-
tives was made by Mr. Goldenson
on the ground that only six of the
18 AB-PT directors ever had any-
thing to do with the producing
company. They were, he said, him-
self, John Balaban, A. H. Blank,
'Walter W, Gross, Robert H.
O'Brien, Robert B. Wilby.
Of the other 12 directors, five of
:them will come from ABC, Mr.
Goldenson pointed out. They are
Edward J. Noble, Robert E. Kint-
ner, Earl E. Anderson, Robert H.
Hinckley, Owen D. Young.
The other seven directors are
'from other industries, he empha-
sized. They are John A. Coleman,
Adler, Coleman & Co., brokers;
Charles T. Fisher Jr., president,
National Bank of Detroit; E. Ches-
ter Gersten, president, Public Na-
tional Bank & Trust Co., New
York; Robert L. Huffines Jr., pres-
ident, Burlington Mills Corp.; Wil-
liam T. Kilborn, president, Flan-
nery Mfg. Co., Pittsburgh; Walter
P. Marshall, president, Western
Union Telegraph Co.
"ABC will have prudent business
practices because of the men who
are operating that business," Mr.
'Goldenson said. "Mr. Kintner is
ipresident and will continue to be
president of the American Broad-
casting division. He is subject to
BROADCASTING • Telecasting
the control of the board of direc-
tors, composed of seven who are in-
dependent and had no previous con-
nections with Paramount Pictures
Inc., five of whom have been asso-
ciated with ABC, and six of whom
have been associated in the past
with the management of the thea-
tres of Paramount Pictures Inc.
"It is and has been our desire to
operate our business in the spirit
and in the principles laid down in
U. S. v. Paramount [the consent
decree] and that we will have pru-
dent, sound and fair management
operating these respective busi-
nesses— whether they be theatres
or whether they be the American
Hearings Recessed
Broadcasting division. . . ."
During his cross - examination,
Mr. Goldenson was asked how the
value of $14.70 per ABC share was
arrived at when its book value in-
dicated that the stock was worth
$3 per share. He answered that
ABC with five TV stations in five
of the six top markets was assumed
to have a potential of about five
times its book value.
In his answers regarding the
future of radio and TV, Mr. Golden-
son made these remarks:
"I think the real vitality in the
future of TV is in live broadcast-
ing. TV has the opportunity to do
things I do not think any other
VOA MONEY
House Unit Hears Collins,
Asks $27.5 Million For Voice
LARGELY on the strength of vigorous military support and radio's
effectiveness in piercing the Iron Curtain, the Voice of America could be
a financially stronger operation after July 1.
A glowing testimonial to the "enormous benefit" of U. S. transmitter
abroad for military use and *-
a substantial boost over '52 in
funds for broadcasting operations
and acquisition of new radio facil-
ities.
Senate Holds Hearings
Meanwhile, a counterpart sub-
committee has begun hearings on
the Senate side. The House hear-
ings were held early last month.
Budget requests were sharply
criticized by Rep. Cliff Clevenger
(R-Ohio). Noting that it calls for
six and a half times the 1951 figure,
Rep. Clevenger asserted: "If this
broadcasting is the most effective
medium, let us discontinue some
of these other things which will not
bring home the bacon."
Appearing for the State Dept.
were Dr. Wilson Compton, new In-
ternational Information Adminis-
trator; Foy Kohler, chief, Inter-
national Broadcasting Services;
George Herrick, chief engineer;
Ben Gedalecia, former ABC re-
search director and member of the
OWI during World War II, and
others.
NARTB was commended by Mr.
Kohler for its "activities and great
interest" in helping the State Dept.
to enlist personnel for job gaps,
especially electronics engineers
whom he described as a "bottle-
neck" in recruitment. He lauded
the association for its "generous
gesture" in using its facilities "for
reaching these people."
Sum of $6,550,000 was allowed
by the committee for special proj-
ects and media evaluation surveys
on the basis of testimony.
Radio research projects are
aimed to assure that development
of the "ring" project is in line
"with latest scientific discoveries
and inventions capable of provid-
ing more efficient means of pene-
trating the 'electronic curtain' of
Soviet jamming."
the effectiveness of shortwave
broadcasting could very well turn
the tide money-wise for the Dept.
of State in fiscal 1953.
VOA transmitters would aid the
U. S. armed forces and other
friendly nations "in time of war"
and overall are vital in the "psy-
chological warfare for men's
minds," Gen. J. Lawton Collins,
Army chief of staff, had advised
a House Appropriations subcom-
mittee.
Proof of the efficacy of the Col-
lins testimony was evidenced by
the full House Appropriations
Committee in a mid-week report
voting more funds for VOA opera-
tion during the coming fiscal year.
The House was to vote on the ex-
penditures late Friday.
Large appropriations were ap-
proved by the House group, which
noted in its report that radio broad-
casting "is our most effective way
of reaching the people behind the
Iron Curtain." The committee
allotted $27.5 million of $30 million
requested for this activity. The
reduction, it was explained, "will
in no way interfere with the effec-
tiveness of that operation." VOA
received $19.8 million plus in regu-
lar appropriations this fiscal year.
Additionally, the committee ear-
marked $20.5 million for nine sta-
tion projects — a paring of $16,227,-
086 — covering two more sea-borne
relay stations and five overseas
transmitter projects looking toward
"completion of a ring of radio
broadcasting facilities . . . (in)
critical target areas throughout the
world." A bid for two new one-
megowatt (1 million watts) home
base, domestic stations at $7,280,-
790 each was denied. Two such
transmitter units already are un-
der construction on the east and
west coast [Closed Circuit, March
31].
The House group thus voted
medium has. It is unlike the stage,
it is unlike motion pictures, it is
unlike radio. I think it has the op-
portunity of getting behind the
scenes, such as the Kefauver hear-
ings indicated, such as MacArthur
arriving in San Francisco, and
things of that nature."
The future of radio is still
bright, Mr. Goldenson declared. He
repeated what he had said in his
direct testimony — that there are
radio sets in 22 million automobiles,
that there are multiple receivers
in homes, that people can listen to
the radio while doing other
things.
"Radio, by pinpointing itself to
its particular markets, in my opin-
ion, can develop a great vitality
and serve a great need which TV
cannot serve," he said.
"I find that a great number of
people who formerly watched TV
to a great extent are now shifting
back to radio when they want to
read magazines or books. They may
want to do other things in the
home and they may be listening
to the radio while they are doing
these other things."
Is it possible that TV will grow
to such an extent that the broad-
casting division will contribute
more to the merged company's
earnings than theatres, Mr. Gold-
enson was asked by Mr. Ford. He
answered that that is possible.
In the course of DuMont coun-
sel's position that the capital
strength of the merged company
would leave DuMont trailing a
"bad fourth" among TV networks,
FCC Hearing Examiner Leo Res-
nick was prompted to remark:
"I am not prepared to say that
leaving DuMont a bad fourth has
no effect on the competitive situa-
tion. DuMont does appear to be
the remaining unmarried sister in
the family of four and is objecting
to the engagement of the American
Broadcasting Co."
Recommendation that the FCC
look into the question of whether
the proposed merger of ABC and
UPT violates the 1949 U. S. v.
Paramount consent decree, which
forbade the combination of produc-
ers and exhibitors, was made last
week in a letter to FCC Chairman
Paul A. Walker by the American
Civil Liberties Union. The ACLU
has had an observer at all the hear-
ing sessions.
On the other hand, the ACLU
also recommended that the Com-
mission consider whether approval
of the merger would strengthen
ABC so that it is "better able to
compete with the two dominant net-
works [NBC and CBS] and thus
enlarge the area of diversification."
Zenith on ABC
ZENITH Hearing Aid Division of
Zenith Radio Corp., Chicago, will
sponsor 10 minutes of Monday
Morning Headlines on ABC each
Sunday from April 20 through
BBDO, same city. Show is broad-
cast for 15 minutes weekly at a
different time for each zone. See-
man Bros., for Air-Wick, sponsors
opening five minutes.
April 7, 1952 • Page 109
HOPE TO CONSOLIDATE
FILM STANDARDIZATION
INDUSTRYWIDE action by technical groups
to bring all TV film standardizing studies
under one roof to be started by joint committee
created under NARTB ausnices.
Move started by NARTB Recording and Re-
producing Standards committee, revived last
week with Neal McNaughten, NARTB en-
gineering director, as chan-man. Inactive sev-
eral years, committee studies during last dec-
ade ended confusion in disc and tape record-
ing by setting up uniform standards. Proposed
changes in these standards based on practical
use will be considered by committee.
Film standards, both optical and sound, now
being worked out piecemeal by Institute of
Radio Engineers, Society of Motion Picture
and Television Engineers, Radio-Television
Manufacturers Assn. and NARTB. Work is
to be correlated and results analyzed on sys-
tematic basis.
NARTB group has created two new sub-
committees covering disc and magnetic record-
ing. Heading disc subcommittee is K. R.
Smith, Allied Record Mfg. Co. Topics to be
studied include thickness of pressings, fine
grooves, speeds and reference discs.
W. Earl Stewart, RCA- Victor division, heads
magnetic subcommittee. Topics cover timing
limits, frequency response at different speeds,
reel thickness, reference tape, half-track re-
cording and signal-to-noise ratio.
THEATRE TV PLANS
REQUEST for information on plans for com-
mon carrier facilities for theatre TV was
asked of AT&T, Western Union and Inde-
pendent Telephone Assn. in letter from FCC
last Thursday. Identical letters asked that
following information be worked up for pres-
entation at hearing, scheduled for May 5: (1)
Existing or planned intercity TV links; (2)
new developments in broadband transmissions ;
(3) ability of common carriers to expand TV
networks to provide for theatre TV require-
ments; (4) experiences in providing theatre-
TV services, and (5) intracity plans for thea-
tre TV pickups and remote pickup facilities.
CIVIL LIBERTIES COMPLAINT
QUESTION of black listing in radio-TV be-
cause of alleged associations or beliefs will be
put up to FCC in complaint to be filed this
week by American Civil Liberties Union, citing
specific persons, stations, and networks. Com-
plaint, being prepared last week, is based on
radio-TV blacklisting report made for ACLU
by Merle Miller and being published Wednes-
day by Doubleday & Co. as book titled The
Judges and the Judged.
WESTERN UNION REPORT
WESTERN UNION Telegraph Co. reported
Friday February gross revenue of $16,675,319,
amounting to net of $246,154 after provision
of $369,000 federal income taxes, as compared
to February 1951 gross of $15,314,258 with
net of $471,497 after $264,000 for taxes, Rev-
enues for first two months this year totaled
$34,318,866— increase of $2,552,296 or eight
per cent over comparable period last year —
with net of $528,712 after provision of $767,000
for taxes.
Page 110 • April 7, 1952
500 ON RCA COMMON
FIFTY CENTS dividend on RCA com-
mon stock, payable May 29 to holders as
of April 18 close, was declared by RCA
board Friday. Dividend of 87% cents per-
share was voted for April 1-June 30
period on first preferred stock, payable
July 1 to holders as of June 9.
Business Briefly
(Continued from page 5)
8 to 10 p.m. Kenyon & Eckhardt, New York, is
agency appointed to plan and prepare show.
HOPALONG ON RADIO 9 General Baking
Co., New York (Bond bread), through BBDO,
same city, understood to be considering plac-
ing half-hour radio version of Hopalong Cas-
sidy, once a week in number of non-TV markets.
JELKE CONSIDERS RADIO • John F.
Jelke Co. (Jelke margarine), division of Lever
Bros., New York, through its newly appointed
agency, Hewitt, Ogilvy, Benson & Mather, New
York, understood to be considering quarter hour
radio show five times weekly on spot basis.
KORDOL NAMES JONES # Kordol Corp. of
America, N. Y., has appointed Duane Jones
Co., N. Y., to handle Dordolin, drug product
to relieve arthritic and rheumatic pains. News-
papers, radio and TV spots will be used.
TODAY SPONSOR 0 Mystic Foam Corp.
(rug and woodwork cleaners), Cleveland, to
sponsor 8:15-8:20 a.m. Wednesday segment of
NBC-TV's daily Today, starting this week.
Agency: Carpenter, Cleveland.
#VOICE# FUNDS AXED
IN SHARP reversal, House late Friday axed
funds for State Dept. Voice of America and
other activities. Chamber deleted $20.5 mil-
lion for five new overseas stations and two
sea-borne projects, and pared information
budget from $133 million to $85.5 million,
including VOA broadcast money. (See early
story page 109.)
KENYON & ECKHARDT SHIFTS
IN REALIGNMENT of copy department at
Kenyon & Eckhardt, N. Y., Garth Montgomery,
vice president in charge of radio and TV,
moves to copy department as one of its super-
visors, retaining his vice presidency, along
with Leslie Munro and Howard Wilson, who
were appointed vice presidents last week.
Meanwhile, Werner Michel will become acting
director of radio-TV department until another
appointment is made.
HICKERSON AGENCY
J. M. HICKERSON, who resigned from
presidency of Albert Frank-Guenther
law last month, reestablishing his own
agency, J. M. Hickerson Inc., at 270 Park
Avenue in New York, as a creative copy
agency with efforts directed at hard sell-
ing campaigns.
PEOPLE...
DONALD A. NORMAN, KNBH (TV) Holly-
wood sales manager, appointed manager to I
succeed Thomas B. McFadden, new director of |
NBC National Spots Sales (see story, page 29),
James M. Gaines, NBC vice president of owned II
stations, said Friday. Associated with NBC
since 1943, Mr. Norman has been spot sales j
manager for western division, account execu- jj
tive in national spot sales, and sales director |
of WNBC and WNBT (TV) New York before
being named KNBH sales manager in July i
1950. Previously, he was field supervisor for
A. C. Nielsen Co. and, before that, with Stand-
ard Brands for four years.
EUGENE KATZ, executive vice president of
KATZ agency, station representative, to talk j
on film programming needs of local video out- J
lets at Television Film Council's quarterly j
forum, to be held in New York Wednesday. |
CAROLYN BURKE, NBC's only woman TV
producer, to speak on integrating film in live
shows, and DR. A. N. GOLDSMITH, RCA chief
consultant, to discuss future TV trends. Entire
agenda of day-long forum, to be held in War-
wick hotel, will be keyed to TV problems.
GEORGE DIRADO, formerly with Raytheon
Co., Watham, Mass., appointed assistant to
president of CBS-Columbia Inc. to succeed
Mort Barron, recently appointed assistant sales
manager.
JOSEF C. DINE, director of NBC press de-
partment, has been appointed director of
public relations of Ziv Television Programs
Inc., John Sinn, Ziv president, announced in
a statement for publication today. Mr. Dine
joined NBC six years ago. His successor at
NBC has not been named.
0#NEIL# WHITE TO BE AT
GENERAL TIRE EXHIBIT
THOMAS F. O'NEIL, General Tire & Rubber
Co. vice president, president of Lee Enter-
prises and chairman of MBS, and Frank K.
White, MBS president, are scheduled to be
present in Washington tomorrow (Tuesday)
at General Tire's elaborate exhibit in Statler
Hotel. Day has been marked as "William
O'Neil Day" honoring General Tire president.
Exhibit shows various products and interests
of General Tire, parent company of Lee Enter-
prises— Yankee, Don Lee and WOR divisions
— and 58% owner of MBS. Radio-TV prop-
erties and interests occupy first spot inside ex-
hibition door. Hidden TV camera picks up
entering visitors, relays their picture to large
TV receiver at one end of radio-TV display.
Washington is first city to see exhibition.
After April 16 it will probably go to Akron,
General Tire headquarters.
EDUCATIONAL SERIES
INSIDE OUR SCHOOLS, educational series
produced by local stations with Life magazine
and currently on WNBC and WNBT (TV)
New York after having been on WHAS-TV
Louisville, WRGB-TV Schenectady, and KSD-
TV St. Louis, to be seen on following sched-
ules: WEWS-TV Cleveland, Friday to end of
school year; WDTV (TV) Pittsburgh, April 27
to May 3; WJBK-TV Detroit April 28 to school
year's end; WFBM-TV Indianapolis, April
28 to May 9, and WCPO-TV Cincinnati, May
5-11. Other stations to focus on local schools
at dates to be announced, include KNBH (TV)
Los Angeles, WPTZ-TV Philadelphia, WSPD-
TV Toledo, WTOP-TV Washington and
WLWD-TV Dayton.
BROADCASTING • Telecasting
THE HEART OF AMERIC.
1 1 s The
KMBC
KFRM
I
7% MILLION "HANDS HIGH'
Measurement, in equestrian vernacu-
lar, is expressed in "hands." By these
standards the KMBC-KFRM Team is
well on its way to llA million "hands
high." Why llA million? Because
that is the number of hands on the
3% million people living within the
half millivolt contour of The Team —
and those are the hands which daily
take the measure of The KMBC-
KFRM Team and which have ap-
plauded and lifted The Team to the
number one spot in the Heart of
America!
The tremendous lead of The Team is
now being increased by the affiliation
of KFRM with the CBS Radio Net-
work. That means the addition of CBS
service to the outstanding local pro-
gramming of KFRM by KMBC of
Kansas City that has made KFRM
the favorite of the people of Kansas.
It means a host of new listeners are
joining the thousands who daily ride
the wagon drawn by The KMBC-
KFRM Team. In this step, The
KMBC-KFRM Team becomes "CBS
for the Heart of America" and in do-
ing so brings about a greater sales
potential for KMBC-KFRM adver-
tisers, for those same measuring
"hands" also hold the purse strings
in the Heart of America! Write, wire
or phone KMBC-KFRM, Kansas City,
Missouri, or your nearest Free &
Peters Colonel!
TO SELL THE WHOLE HEART OF AMERICA WHOLEHEARTEDLY, IT'S
KMBC-KFR
■
Team
OWNED AND OPERATED BY MIDLAND BROADCASTING COMPANY
Namesakes of a voice . . .
AWWJY'LAURA
And they're all real— the thoroughbred West
Highland White Terrier duly registered
with the American Kennel Club as "Lady
Laura"; the baby "Laura" who arrived a
few hours ahead of schedule while her
parents tuned in WWJ to while away
anxious moments futilely waiting for a cab
to take them to a hospital; the Flushing,
Michigan, farmer who listened nightly and
showed his appreciation by naming the
queen of his dairy herd "Laura Heifer"
Real, too, are the thousands of 2:05-6:00
A.M. listeners to "Lovingly Yours, Laura".
You can reach those thousands at surpris-
ingly low cost.
Ask any Hollingbery man.
FIRST IN DETROIT Owned and Operated by THE" DETROIT NEWS
National Representatives: THE GEORGE P. HOLLINGBERY COMPANY
Associate Television Station WWJ-TV
LAURA HEIFER
AM — 950 KILOCYCLES — 5000 WATTS
FM — CHANNEL 246—97.1 MEGACYCLES
BROADCASTING
TELECASTING
Of 'Blacklisting
Page 25
>nsus Starts Radio
Home Releases
Page 27
e Releases
age 27 H
CASTING
on Page 63
egms on
year
I
; : i
tv programming. Full
idway plays on television . . . the
play — live — for five consecutive
nights, Monday thru Friday ... starting April 14.
iZbocC* to.
.SPo*sofi
reQcly
*ntten
Go where there's GROWTH...
go WHAS!
iUVThe WHAS-Market is a balanced market
and getting BIGGER in a healthy way.
FARM RECEIPTS UP 22%
In its region, Kentucky's 632 million
dollars ranked second only to Texas in
cash farm income last year. Kentucky
has more cattle than any other South-
eastern state, and the value per head
is the highest in this area of the nation.
Kentucky leads the U.S.A. in rise of
land value over pre-war level ; and crops
in 1951 showed an increase of 24%.
35 TOTALLY NEW INDUSTRIES
LOCATED IN KENTUCKY IN 1951
Industrial development in Kentucky last
year produced nearly 26,000 new jobs,
and added more than 1 billion dollars
in invested capital. When the new plants
go into operation, they will add 80 mil-
lion dollars to the annual industrial pay-
roll of the state.
Z7
No other station— or group of stations in this
market can match the audience delivered by WHAS
seven days a week; morning, afternoon and night.
(Benson and Benson Diary Study,
November, December, 1951)
THE WHAS MARKET
105 Kentucky counties
25 Indiana counties
ASSOCIATED WITH THE COURIER-JOURNAL-LOUISVILLE TIMES • VICTOR A. SHOLIS, Director • NEIL D. CLINE, Sales Director
Represented Nationally by Henry I. Christal Co., New York, Chicago
HE WINS 'EM ALL
CLEVELAND'S
BILL GORI
WHK
CLEVELAND
Represented by Heod/ey-Reed Company
THAT'S THE PROOF!
DISC JOCKEY
INNER
It isn't what other local stations CLAIM
. . . it's what Cleveland listeners
KNOW. . . that really counts! There
can only be ONE Number ONE
. . . and he's it! He has the awards . . . the
listeners . . . the advertisers ... to prove it! And,
with WHK's 5,000-watt coverage of
17 counties and ONE MILLION
radio families . . .WHAT A BUY!
CLEVELAND PLAIN DEALER
This is lo certify lhal fljll iJOrioi)
has been voled lhe_jkstCisll Jodl££_
jl. in the J55J_Reader Poll of the Cleveland A
_3L Plain Dealer. JSC
1951 Winner Cleveland Plain Dealer Radio Poll
STORM
1951 Doubfe Winner Cleveland Press Radio Poll
Jfirtft Annual
THE AMERICAN FEDERATION OF RADIO ARTISTS (AFL)
Wished every Monday, with Yearbook Numbers (53rd and 54th issues) published in January and February by Broadcasting Publications, Inc., 870 National Press
Building, Washington 4, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C, under act of March 3, 1879.
ON THE MOVE
products sponsored on
WGAL-TV LANCASTER, PA.
Advertisers, both local and national, find their
products moving — -rapidly, profitably — when
WGAL-TV does the selling. It's the overwhelming
sales favorite in the large, prosperous
mid-Pennsylvania area it covers. This popularity is
readily understandable because WGAL-TV
gets quick results in this flourishing
market. It carries top shows from four networks . .
NBC, CBS, ABC and DuMont. And, its many local
telecasts are carefully planned to meet the needs and
interests of the communities it serves. Let
WGAL-TV move your product in its wide,
prosperous market area.
A Steinman Station • Clair R. McCullough, President
WGAL
Represented by
ROBERT MEEKER ASSOCIATES Chicago • San Francisco • New York • Los Angeles
Page 4 • April 14, 1952
BROADCASTING • Tclecastin
/tfWWWWVWW,
CLOSED CIRCUIT
, WILL PRESIDENT TRUMAN become radio-
vTV personality after he retires next January?
There are folks interested in retaining him as
commentator on public affairs and he soon
may be getting bid. Thus he might follow in
footsteps of his daughter whose $100,000 con-
tract makes her just about highest paid of
"first year" performers in show business
annals.
HOW MANY hearings will be entailed in FCC
TV proceedings? It's anybody's guess but best
judgment is there will be hearings involving
every city of 50,000 or more having VHF as-
signments.
WITH FCC hard pressed because of lack of
appropriations, indications are that most of
hearings stemming from final TV allocations
will be held in Washington. That's because
FCC has limited travel expense and cannot
send its task forces into field in sufficient num-
bers to cope with problems ahead.
LOOK FOR APPOINTMENT of Clayton B.
Fritchey, civilian chief of Office of Public In-
formation, Dept. of Defense, as public rela-
tions consultant to Democratic National Com-
mittee.
INDICATION of tribulations stemming from
1,000 ft. antenna height limitation placed on
stations in new TV Zone I (See Page 23) is
plight of WBEN-TV Buffalo. Station last
year got grant for 1,000-ft. tower, bought land
and erected transmitter building 20 miles out,
spending about $200,000. Tower steel is ready,
but would put antenna about 1,200 ft. above
average terrain. Thus, Channel 4 station must
reduce 100 kw maximum permitted power about
one-third. Or it might lop off 200 ft. from
tower. Alternative would be to move proposed
tower to another site, and lose vast investment
made in good faith.
NEWEST big-league entries in TV film
syndication field expected to be Call of the
Yukon and The Green Hornet, properties of
Trendle-Campbell, now syndicated for radio.
Programs, in pilot film, are being produced by
Tack Certak at Apex in Hollywood under di-
rection of George Trendle and H. Allen Camp-
jell.
VMONG FIRST citizens to be served with
idvance copies of final TV allocation (in addi-
ion to press) were all members of Senate and
louse Interstate Commerce Committees in
idiich communications legislation originates.
VITHIN week, members of American Tele-
ision Society and Radio Executives Club of
Jew York will receive ballots on which to
ote for or against merger of two organiza-
ions. If approved, new organization, as yet
nnamed, will start functioning with opening of
952-53 fall-winter-spring season next October.
j UGGESTIONS for name for proposed com-
( Continued on page 6)
ROADCASTING • Telecasting
TV HEARING STATUS
DEFINED BY FCC
TV APPLICANTS for following cities, who
have been in hearing status since before the
imposition of freeze Sept. 20, 1948, are being
removed from hearing status today in line
with decision of Commission in final TV re-
port:
Hearings begun — Boston, Providence, San
Francisco, Cleveland, Detroit, Cincinnati, Read-
ing, Philadelphia, Harrisburg, Milwaukee,
Allentown - Bethlehem, Atlantic City, San
Diego.
Hearings designated, dates set, but never
begun — Hartford, Atlanta, Fall River, Miami,
Kansas City, St. Louis, Albany (N. Y.),
Charlotte, Akron, Youngstown, Pittsburgh,
Wilkes-Barre, York (Pa.), Dallas.
Hearings designated, dates never set —
Fresno, Sacramento, San Jose, Denver, Water-
bury, Chicago, Indianapolis, Des Moines, New
Orleans, Portland (Me.), Lowell (Mass.),
Springfield (Mass.), Holyoke, Worcester, Flint,
St. Joseph, Omaha, Buffalo, Niagara Falls,
Rochester (N. Y.), Oklahoma City, Tulsa,
Portland (Ore.), Memphis, Houston, Richmond,
Seattle, Wheeling, Madison.
WJBK POWER BOOST
ANNOUNCEMENT will soon be made by FCC
of approval of grant to WJBK Detroit to
change frequency from 1490 kc to 1500 kc and
boost power from 250 w to 10 kw day, 5 kw
night, directional antennas night and day, thus
ending four-year-old case. Fort Industry sta-
tion's move is predicated on similar move by
WABJ Adrian, Mich., from 1500 kc to 1490
kc and from 250 w daytime, to 250 w fulltime,
also to be approved by FCC. Among 10 sta-
tions involved in case, which went through
hearings and oral argument, were KSTP
Minneapolis-St. Paul and WTOP Washington.
Examiner's initial decision late last year pro-
posed to make grant, but exceptions were
taken by FCC's Broadcast Bureau. WJBK's
directional antenna will have eight towers.
LIBERTY Broadcasting System slated to go
into Chicago Federal District Court this
morning (Monday) in effort to preserve its
network structure and its major feature, base-
ball broadcasts. Amending its original com-
plaint charging restraint of trade against 13
major league ball clubs, Liberty attorneys Fri-
day filed complaint naming Western Union as
co-defendant. It charges illegality on part
of leagues and member clubs and Western
Union, with which American and National
Leagues have had contracts since 1943, paying
$24,000 each per year.
According to contractual terms, clubs can
control parties using Western Union wire lines
from parks, complaint alleges. Liberty says
Western Union is licensed as common carrier
under terms of Communications Act, which
provides that facilities must be unrestricted
and available to anyone. Amended complaint
therefore charges illegal contract terms and
BUSINESS BRIEFLY
WILDROOT LOOKING # Wildroot Co.,
N. Y., contemplating spot announcement radio
campaign on West Coast. Availabilities are
being lined up with final decision expected next
week. Agency, BBDO, New York.
SERUTAN ADDS Q Serutan Co., N. Y.
(Serutan Geritol), to air its DuMont Network
Battle of the Ages (Tues., 9-9:30 p.m. EST)
on 12 stations with addition of WTVJ (TV)
Miami and KING-TV Seattle. Agency, Frank-
lin Bruck Adv., N. Y.
CIGAR APPOINTMENT # La Primadora
Cigar Corp., N. Y., names Monroe Greenthal
Co., same city, as advertising agency.
AGENCY NAMED • Rilling Dermetics Co.,
N. Y., manufacturer of cosmetics, names Ruth-
rauff & Ryan, same city, to handle advertising,
effective May 1.
WAFFLE CORP. SPOTS • Waffle Corp. of
America, Philadelphia (frozen waffle mix),
through J. M. Corn Co. there, preparing radio
and TV chainbreak campaign starting April 29
for 13 weeks in half-dozen markets.
POPSICLE DISCS ® Joe Lowe Co., N. Y.
(Popsicles), placing five-minute transcribed
show featuring Buster Crabbe adjacent to net-
work and local children's shows, on local sta-
tion basis. Agency, Blaine-Thompson, N. Y.
SINGER IN TEXAS. • Singer Sewing Ma-
chine Co. extending radio spot campaign to
Texas, in cooperation with dealers. Agency,
Young & Rubicam, N. Y.
AGENCY NAMED. © Delaware Valley Dairy
Inc., Trenton, names N. W. Ayer & Son to
handle advertising. Firm distributes Sealtest
products and is National Dairy subsidiary.
petitions for temporary restraining order per-
mitting Liberty to participate in baseball sea-
son which starts Tuesday.
Libei-ty's plan, if relief is granted by Judge
John P. Barnes, is to carry live broadcasts of
Brooklyn Dodgers and Chicago White Sox,
with which it has contracts, and to recreate top
games of other teams in both leagues. Only
remaining team not included in either category
is Cincinnati Reds, expected to "go along with
live broadcasts".
Liberty's main objective is to prolong suit
with temporary restraining order followed by
temporary injunction, latter remaining effec-
tive until outcome of conspiracy hearings. Net-
work reportedly ..faces possible loss of many
affiliates who signed originally for ball games.
for more AT DEADLINE turn page jj^
April 14, 1952 • Page 5
Liberty Seeks Last-Minute Court Relief
REYNOLDS, GENERAL TIRE
TO CO-SPONSOR DRAMAS
R. J. REYNOLDS TOBACCO Co. has signed
for co-sponsorship, with General Tire & Rubber
Co., of WOR-TV New York's new Broadway
TV Theatre, which starting tonight (Monday)
will present full-length Broadway dramatic
successes, each of which will be carried five
consecutive evenings [B»T, March 31].
This week's show is "The Trial of Mary
Dugan," and will be seen at 7:30 p.m. Monday,
Tuesday, Thursday and Friday and at 8 p.m.
on Wednesday, featuring Ann Dvorak and
Vinton Hayworth. Other Broadway hits have
been lined up for showing in successive weeks.
Reynolds, sponsoring for its Cavalier cigar-
ets, and General Tire & Rubber will alter-
nate in taking first 45 minutes of each show.
Move to present same show on consecutive
nights is part of plan for general program
strengthening which has been in progress since
General Tire became major stockholder of
WOR radio and TV properties early this year.
Agency for Reynolds, which signed for 52
weeks, is William Esty & Co., New York; for
General Tire, D'Arcy Adv. Co., New York.
EDUCATORS HAIL THAW
JOINT Committee on Educational TV hailed
educational reservations included in FCC's
final order unthawing the TV freeze released
today. Statements were issued by Ralph
Steetle, executive director of JCET, and fol-
lowing educators: Dr. Edgar Fuller, chair-
man of JCET; President David Henry of
Wayne U., vice chairman of JCET; President
Arthur S. Adams of American Council on Edu-
cation; Willard E. Givens, executive secretary
of National Education Assn.; Seymour N.
Siegel, president, National Assn. of Educa-
tional Broadcastei-s; Belmont Farley, National
Education Assn. representative on JCET;
James H. Denison of Michigan State College,
representing land grant colleges and univer-
sities on JCET; Dr. A. N. Jorgensen, presi-
dent, U. of Connecticut.
POWER OF SPOT SHOWN
ADVANTAGES of spot broadcasting as adver-
tising to be shown in presentation by National
Assn. of Radio & Television Station Repre-
sentatives, slated for preview tomorrow (Tues-
day) before business press in New York. Tom
Flanagan, NARTSR general manager, will
handle presentation following luncheon at Bilt-
more Hotel.
ADMIRAL SALES HOLD UP
INTEREST in political conventions will bring
Admiral Corp.'s sales of radio and TV sets
in first half of 1952 to about same level as
last year, President Ross D. Siragusa said in
Chicago at annual stockholders meeting. Ad-
miral is sponsoring both conventions on ABC-
AM-TV.
TWO NBC RADIO PROJECTS
NBC RADIO believed interested in new show,
just auditioned, titled Meet Your Match, fea-
turing Jan Murray. Network has taped an-
other new program, Word by Woolley, quar-
ter-hour show featuring Monty Woolley.
Page 6 • April 14, 1952
In this Issue—
The freeze is thawed; 2,053 TV stations
assigned to 1,291 communities in the
FCC's Sixth Report and Order. Of
these, 242 — of which 80 are VHF — are
reserved for non-commercial educa-
tional use. Main story and highlights
of the report on Page 23. Compari-
sons between new allocations and those
proposed a year ago in the Third Re-
port are on Page 24. Full text of the
report is published in the special Part
II of this issue. Procedures to be fol-
lowed by applicants, now that TV is
opened for business nationwide, are
described in detail on Page 65. Con-
curring opinion of Comr. Webster and
dissents of Comrs. Jones and Hen-
nock on Page 24.
House version of the Senate-passed Mc-
Farland Bill, first piece of basic legis-
lation affecting broadcasting to get this
far in Congress since the Communica-
tions Act was passed in 1934, is ex-
posed in detail. Some of its provisions
give the FCC far more authority than
it now has or claims. Page 25.
Manhattan Soap drops high-rated TV
program to put the money into spot
radio. It's only one of several big
moves by sponsors reported in the
week. Page 29.
Edgar Kobak is named president of the
Advertising Research Foundation
which is off to a well-heeled start on
several vital projects. Page 27.
American Civil Liberties Union seeks
full-dress FCC investigation of black-
listing in radio and television, charges
four networks and two stations with
allegedly discriminating against spe-
cific performers. Page 25.
U.S. Census Bureau issues first state-
wide report of radio and TV circula-
tion in 1950. It's for Delaware and it
shows that radio saturation rose from
87% in 1940 to 96.2% in 1950. Page 27.
Sen. Hubert Humphrey wants to remove
from tax deductions the cost of insti-
tutional advertising that expresses po-
litical attitudes. He'll probably have a
fight on his hands. Page 31.
One of the biggest headaches of the TV
film industry is undercapitalization,
but generally the future for the in-
dustry looks promising. Here's a re-
port on a meeting of the National
Television Film Council in New York.
Page 66.
Edward J. Noble says there won't be any
more radio rate cuts at ABC this year.
Page 48.
Ohio State U. Institute for Education by
Radio-Television announces 16th batch
of broadcasting awards. Page 44.
Upcoming
April 16: "Brand Names Day" conference,
Waldorf-Astoria, New York.
April 16: BAB Sales Clinic, Los Angeles.
April 17-20: Ohio State U. Institute for
Education by Radio-Television, Deshler-
Wallick Hotel, Columbus, Ohio.
April 19: Ohio Assn. of Radio News Editors,
Deshler-Wallick Hotel, Columbus, Ohio.
(Other Upcomings page 38)
Closed Circuit
( Continued from page 5 )
bined ATS-REC range from American Radio
& Television Society (ARTS) to Radio & Tele-
vision Executives (RATE), affording mem-!
bers opportunity offered by broadcast media
for choosing either creative or commercial
path to success.
IN ANTICIPATION of big business in TV,
more than one top FCC lawyer (as well as
engineer) contemplating hanging out shingle
or being importuned to join existing firms.
Half-dozen lawyers have left in recent weeks.
ANOTHER manifestation of anticipated TV
business seen in splitting up of both law and
engineering firms. So far there has been one
in each field, while engineers, who have been
in government or non-radio-TV practice dur-
ing lean period of freeze, are re-establishing
themselves in broadcast operations.
WHILE entire FCC was working overtime to
meet its April 14 deadline on final TV alloca-
tions, Comr. Robert F. Jones worked prac-|
tically around clock in writing his voluminous)
dissent protesting overall allocations. Fori
several weeks, he took 15 minutes for desk
lunch and kept away from telephones.
NBC ARRANGES SERIES
OF RADIO WORKSHOPS
PLANS for four radio promotion-press-mer-
chandising workshops between NBC network
officials and affiliated stations, with first to be
held in New York's Waldorf-Astoria May 1-2,
announced Friday by Jacob A. Evans, NBC
radio advertising and promotion manager.
Other two-day meetings — "to effect closer
liaison and mutual- understanding" between
station officials, promotion and publicity man-
agers and their network prototypes — to be held
in Chicago, May 5-6; New Orleans, May 8-9;
and Hollywood, May 12-13.
All workshops to follow same format: First
day, station heads to hear of network sales,
promotion, merchandising, publicity, exploita-
tion, news and research operations, plus gen-
eral network plans for rest of year. Second
day, network officials and station heads to dis-
cuss means for affiliates' maximum use of those
network plans. Then station members to have
closed session, followed by network-station
meeting for further discussion.
Network officials to participate in New York
workshop include: Joseph H. McConnell, NBC
president; John K. Herbert, vice president of
Radio Network Sales; Charles C. Barry, vice
president of Radio Network programs; Wil-
liam F. Brooks, vice president of public rela-
tions ; Sydney H. Eiges, vice president of press
and information; Mr. Evans; Clyde L. Clem,
radio audience promotion supervisor; Fred N.
Dodge, merchandising director; Henry Cas-
sidy, radio news-special events director; Hugh
M. Beville Jr., plans and research director;
and Fred Shawn, radio station relations man-
ager.
LORILLARD CHANGES
P. LORILLARD Co. (Old Gold cigarets)
replacing its 8:30-9 p.m. portion of Stop the
Music on ABC-TV (Thurs., 8-9 p.m.) with
Chance of a Lifetime, starring Dennis James
beginning May 1. Agency is Lennen & Mitch-
ell, N. Y. ABC-TV planning to continue 8-8 :3C
p.m. Stop segment (being dropped by Haze]
Bishop Inc. and Toni Co. in favor of anothei
time period) while seeking new sponsor.
for more AT DEADLINE see page 98
BROADCASTING • Telecastin
and year after year, more
national advertisers learn,. J
for Successful Summer Selling InMormster
Use Independent WNEB I #
Foods
Bond Bread
Borden's Instcn. Coffee
Chose & Sanborn Instant
Coffee
Crisco
Fleischmann's Yeast
Fros.ee
G. Washington Coffee
Hollywood Bread
jelke Margarine
Jello
KeUogg'sAUBran
Lettuce Leaf Salad O.I
Upton Tea
Presto Cake Flour
Ralston Purina
Sterling Salt
Tenderleaf Tea
Drugs
Anacin
Carter's Pi«s
Ex-Lax
Histoplus
Soaps
Camay
Duz
Ivory Bar
Ivory Fl«>kes
Ivory Snow
Joy
Spic and Span
Surf
Tide
Beer
Carting's
Narragansett
Schaefer
Utica Club
Atlantic
Esso
Gasoline
General
S3? Shoe Polish
Hughes Aircraft
UdiesHomeJourna
Lilt Home Permanent
Ne"oGoldwynf*«yer
New York Centra
Quick Elastic Starch
you're In \
Good Company
on WHEB!
The 45 National accounts
listed used WNEB during
June, July or August, 1951
... a 36% increase over
1950!
Some of the above accounts
have been with WNEB for
5 consecutive summers!
Yes, there's a trend to WNEB
— for reasons why — for rat-
ings and rates — call in our
representative today.
WORCESTER
MASSACHUSETTS
Reprlsented by: THE BOLLING COMPANY, INC.
IROADCASTING • Telecasting
April 14, 1952 » Page 7
RZLA Y/
Let WGST handle your sales problem in the
Atlanta market. 28 years of successful
selling in this steadily growing area coupled
with the top ABC and local shows PLUS
high-powered merchandising support PLUS
complete market coverage make WGST
your sales tool to gain distribution and con-
sumer acceptance. Get the full story on At-
lanta's favorite station by contacting WGST
or our national representatives.
VtG$T
1 or • ATLANTA
5 000 WATTS 9
NATIONAL REP.
JOHN BLAIR
IN SOUTH EAST
CHAS C. COLEMAN
THE NEWSWEEKLY OF RADIO AND TELEVISION
Published Weekly by Broadcasting Publications, Inc.
Executive, Editorial, Advertising and Circulation Offices:
870 National Press Bldg.
Washington 4, D. C. Telephone ME 1022
IN THIS BROADCASTING
DEPARTMENTS
Agency Beat 12
Aircasters 58
Allied Arts 84
Editorial 52
FCC Action 90
FCC Roundup 96
Feature of Week 20
Film Report 80
Front Office 56
New Business 16
On All Accounts 12
Open Mike 18
Our Respects to 52
Programs, Promotion, Premiums 89
Strictly Business 20
Telestatus 72
Upcoming 38
TELECASTING Starts on page 63
WASHINGTON HEADQUARTERS
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BUSINESS: MAURY LONG, Business Manager; Win-
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Annual subscription including BROADCASTING Year-
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Broadcasting * Magazine was founded in 1931 by
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• Reg. U. S. Patent Office
Copyright 1952 by Broadcasting Publications, Inc.
Page 8 • April 14, 1952
BROADCASTING • Telecasting
In some countries products are endorsed by the
Crown, and bear the arms of the royal family.
That gives them prestige which stimulates sales.
But in democratic America our products are
endorsed solely by the approval of the American
people, and are identified by brand names and
trademarks that have won esteem the hard way.
Here every product must stand on its own feet,
and fight for survival in the intense competition
of the market place.
Here there is no easy road to popularity or
leadership— no suggestion from government as to
what you shall buy or what you shall pay. Under
our brand system, which is the very keystone in
the structure of our free economy, people can
separate the wheat from the chaff and make their
purchases solely on the basis of merit and appeal
to their personal tastes and preferences.
Our system of brand names and advertising is
important to the American way of life for two
other basic reasons:
1. It develops broad markets for our goods, which in
turn stimulate volume production. As a result, many
conveniences that would otherwise be luxuries can
be sold at prices almost everyone can afford.
2. Brand competition spurs our manufacturers to
greater efforts to please us. And this results in con-
stant product improvement and the birth of many
new products to add to our comfort and happiness.
• • •
Getting this story across, simply, clearly, is an
important job — a task that calls for the concen-
trated efforts of all who have a stake in the success
of manufacturers' brand names.
INCORPORATED
A NON-PROFIT EDUCATIONAL FOUNDATION • 37 WEST 57th ST., NEW YORK 19, N. Y.
WEDNESDAY, APRIL 16TH, BRAND NAMES DAY - 1952
This space is contributed by Broadcasting • Telecasting
IROADCASTING • Telecasting
April 14, 1952 • Page 9
fkt\\ RADIO
2,300 INDEPENDENT DRUGGISTS
PUSH WFIL-ADVERTISED PRODUCTS
An exclusive arrangement with the Philadelphia Association
of Retail Druggists and its affiliates now makes WFIL "the
voice of the independent druggist" in the heart of this rich
coverage area. Here's a tailor-made plan for you to cash in
on full co-operation by 2,300 druggists who account for
75 per cent of Philadelphia's retail drug volume. Here's a
plan which once again gives a head start in merchandising
to WFIL advertisers!
DISPLAYS!
Each week a different product will be
featured on an eye-catching WFIL Spot-
light Drug display set up in PARD
member stores. This tremendous point-
of-sale impact can be yours— exclusively
— for seven days!
DIRECT MAIL!
The Spotlight Drug of the week is pro-
moted through PARD direct-mail prod-
uct notices to members in Philadelphia
and seven neighboring counties. WFIL
designates the product with PARD's
prior approval.
RADIO JACKPOT!
A daily telephone jackpot quiz is fea-
tured on the PARD-sponsored Skip
Dawes disc jockey show. Cash awards
go to consumers who can answer a
question on the Spotlight Drug of the
week, and to the druggist who sub-
mitted the winner's entry blank. A sure-
fire gimmick to pull customers to your
display.
EFFECTIVE SPOTS!
Any WFIL-advertised drug product
which uses the equivalent of six minute
spots a week for 13 weeks is eligible for
the Spotlight Drug promotion. When
you schedule WFIL you hit hard in an
area with 6,800,000 people and more
than $9 billion in buying power.
FOR FULL DETAILS CONSUL
Page 10 • April 14, 1952
BROADCASTING • Telecasting
MERCHANDISING
cLCLG
lpLia
. America's Third Market
500,000 FOOD FAIR CUSTOMERS WEEKLY
STOPPED BY SPECIAL MERCHANDISING DISPLAYS
Food Fair, one of the nation's leading supermarket chains,
has made a special co-operative agreement with WFIL
covering its Philadelphia-area stores. Now WFIL can offer
advertisers valuable point-of-sale merchandising and a
strong tie-in with a successful women's show. You'll reach
an estimated 500,000 shoppers at point-of-sale each week
under this plan. Here's another example of how WFIL
leads Philadelphia radio stations in merchandising spon-
sors' products.
DISPLAYS!
Special merchandise displays for quali-
fying WFIL advertisers will be erected
each week in 35 busy Food Fair markets.
A different advertiser will be featured
every seven days on these attractively-
designed displays. It's an ideal way to
put your product in position where it
can't be missed by a half-million shoppers!
POINT-OF-SALE
CO-OPERATION!
Wherever possible, Food Fair will use
point-of-sale and other display material
prepared and furnished by the adver-
tiser. This is a worthwhile plus to the
basic merchandising plan — a plan
that's worth real money to every food
advertiser.
COVERAGE IN 35 SUPERMARKETS!
Food Fair is one of the three leading
supermarket chains in Philadelphia.
You cover these markets by taking
part in WFIL's merchandising plan:
Philadelphia, Trenton, Chester, Wil-
mington, Atlantic City,Coatesville, Bryn
Mawr, Jenkintown, Norristown, Cam-
den, Collingswood, Vineland.
PARTICIPATION!
WFIL's Spotlight Foods Service is avail-
able to advertisers who buy three or
more participations a week in the popu-
lar Mary Jones Show, for a minimum
of 13 weeks. This show has proven
pulling and selling power throughout
the 14-County Philadelphia Retail
Trading Area, where WFIL's voice
is strongest.
iron
ftfjc $f)ilauelphta
Snquirer Station
4E KATZ AGENCY OR WFIL
BROADCASTING • Telecasting
April 14, 1952 • Page 11
He's a chimpanzee. To monkeys and chimpanzees
that makes a lot of difference.
Similarly, all radio stations are radio stations
. . . . but there are some very important
differences.
Take KOMA for example, We look, sound and
act like most quality radio operations, but the
difference is personality! Oklahomans have an
affection for KOMA that has been carefully
nurtured through years of public service by our
farm, special events, marketing and charities
departments. They trust KOMA ... so can you.
KOMA
// IMC.
RADII STATION REPRESENTATIVE
50,000 WATTS • CBS RADIO
J. J. BERNARD Vice-President and General Manager
m • »
agency
STEPHEN P. BELL, account executive, Ruthrauff & Ryan, N. Y.,
elected a vice president.
WALLACE L. SHEPARDSON, vice president-general manager, James
Thomas Chirurg Co., Boston, elected to board of gover-
nors of New England Council, American Assn. of Adv.
Agencies.
CHARLES HULL WOLFE, director TV commercials,
McCann-Erickson Inc., N. Y., transferred to Los Angeles
office in same capacity.
JOHN C. APPLETON, account executive, Gray Adv.,
N. Y., to Ellington & Co., that city, in same capacity.
NOEL CHARLES, British film attache in Rome, Italy,
named coordinator of TV film production and per-
Mr. Shepardson sonal representative in Europe for Ted Baldwin Inc.
BOB KESTEN, manager of Toronto office of O'Neil, Larson & MeMahon
Adv., appointed to trustee vacancy on East York Board of Education.
.ft® on all accounts
SEVEN years ago, Claire Koren
decided that advertising was a
fascinating field and made up
her mind to be part of it all.
Canvassing the Los Angeles ad-
vertising agencies, she found an
ally in Foote, Cone & Belding which
recognized the initiative and deter-
mination of young, attractive Claire
and promptly set her to work as a
service girl on the Sunkist account.
Now media director of The May-
ers Co. Inc., Los Angeles, Miss
Koren has never
changed her mind
about advertising.
To her there is still
nothing so exciting
as planning a cam-
paign and seeing it
through. Working on
the premise of "good
hard work" plus just
enough "guess work"
she still finds the
field a constant chal-
lenge.
Six years "appren-
ticeship" at FC&B
taught her many of
the ins and outs of
advertising, partic-
ularly in radio and
television.
About a year after
joining the agency, she was made
assistant timebuyer; about a year
and a half later she got a taste of
other media when she was assigned
to help set up a new Contract De-
partment, acting as liaison between
media and account secretaries. In
June 1949, the agency timebuyer
left. Miss Koren was called away
from her contracts to fill the post.
In that capacity she worked on
national radio and TV accounts in-
cluding Union Oil, Purex, as well
Miss KOREN
as Sunkist. She had the further
advantage of learning about tele-
vision at an early date because of
an association with an agency that
recognized the potentialities of the
new medium almost from its start.
As timebuyer she was in on two
important national debuts on tele-
vision, that of Sunkist's line of
frozen anud canned citrus prod-
ucts, and Union Oil's Royal Triton
motor oil.
In October 1951, Miss Koren left
FC&B to take her
present position with
The Mayers Co. That
37 year old agency,
under the quiet di-
rection of advertis-
ing veteran Henry
Mayers, also has
been alert to the po-
tentialities in televi-
sion advertising. The
agency's growing
television depart-
ment has its own
facilities for produc-
ing films, as well as
its own projection
room.
Recently the firm
published and dis-
trbuted to manu-
facturers a book-
What Does TV Ad-
listing rates of
, in addition to
the medium
let entitled
vertising Cost?",
local TV stations, i
information on how
can be successfully used. Quarterly
revisions will be made on the well
received booklet.
Among the agency's radio and
television accounts are Sears, Roe-
buck & Co., Los Angeles, currently
carrying the hour weekly Dude
Martin Show locally on KTTV
(Continued on page 88)
Page 12 • April 14, 1952
ROADCASTING • Telecasting
beat
AAA
PAUL J. BASINGER, executive vice president, McGiveran-Child Co.,
Chicago, has purchased complete stock from MILTON J. KLEE, presi-
dent, who is no longer associated with firm.
CHARLES L. MOSS to staff of Walter J. Klein Co., Charlotte, N. C.
EDGAR WILBORN to Aubrey, Finlay, Marley & Hodgson, Chicago, as
member of copy staff.
ROBERT CLEAR, Young & Rubicam, N. Y., to Doherty, Clifford & Shen-
field, that city, in radio-TV department.
DUDLEY N. ROCKWELL to Fuller & Smith & Ross, Chicago, as ac-
count executive, from Dallas Jones Productions, same city, where he was
account executive-sales manager.
HENRY J. SENNE has purchased controlling interest in Roberts &
MacAvinche, Chicago. Name will change to Roberts, MacAvinche & Senne.
JAMES BARKER, account executive, A. W. Ellis Co., Boston, to Mayers
Co., L. A., in similar capacity.
JACK K. CARVER returns to traffic department, Hazard Adv., N. Y.,
after serving 17 months with U. S. Infantry.
JERRY CROLLARD, account executive, Ruthrauff & Ryan, Seattle,
elected chairman of Puget Sound Chapter, American Assn. of Adv.
Agencies. FLOYD FLINT, manager of Seattle office, J. Walter Thomp-
son Co., elected vice president and HOWARD SMITH, Condon Co.,
Tacoma, is new secretary-treasurer.
THOMAS H. SHANKS, copy writer, Sears, Roebuck & Co., Chicago, and
D. JAMES DeWOLFE, account executive, Walter J. Klein, Charlotte,
N. C, join MacFarland, Aveyard & Co., Chicago, in similar capacities.
WILLIAM R. CLAXTON, formerly with Lambert & Feasley and Ruth-
rauff & Ryan, both N. Y., to Harry B. Cohen Adv., N. Y., as art director.
JACK KADUSON, William H. Weintraub & Co., N. Y., to Roy S. Dur-
stine, same city, as member of executive staff.
DON C. JOHNSON, account executive, BBDO L. A., to sales staff, Reuben
H. Donnelley Corp., that city.
RALPH R. LEDDER, advertising manager, W. & J. Sloane, Beverly Hills,
to Walter McCreery Inc., that city, as account executive.
CRAIG MAUDSLEY, owner, Craig Maudsley Adv., Seattle, resigned as
president and disposed of all interests in Maudsley-Miller Inc., Hollywood.
J. C. BALSON, director of media, Vickers & Benson Ltd., Toronto, to
same position with McKim Adv. Ltd., that city.
LAURENCE E. DAVIDSON joins Botsford, Constantine & Gardner,
Portland, as service-media assistant.
GENE STURM, WCCO Minneapolis, to Rand Adv., N. Y., as account
executive.
GENE MASTERS, advertising manager, Denver Chemical Mfg. Co.,
N. Y., to Dowd, Redfield & Johnstone, N. Y., as assistant to EDMUND
F. JOHNSTONE, executive vice president.
JULIUS HARBURGER, Warwick & Legler, N. Y., to copy staff of
Pack Adv., that city.
NED WATKINS, formerly with Camden Courier and Philadelphia
Record, to John LeCerda Adv., Phila.
MEDBERRY & BARTH, L. A., merges with CARSON-ROBERTS Inc.,
that city, with offices at 8811 Alden Drive under name CARSON-
ROBERTS Inc. Telephone is Bradshaw 2-2719.
SID SLON, script editor, Ruthrauff & Ryan, N. Y., father of boy, April 7.
ED SHAPIRO Adv, Phila., moves to larger quarters in Fox Bldg., that
city.
TED HAINES promoted to production manager, Adolph L. Bloch Adv.,
Portland. EARL GRAY joins agency as art director.
BROADCASTING • Telecasting
Obviously
OUTSTANDING . .
Cat
emih
arp>
^otf^J' for
Cat
000 Ti
ion JVf
2V<
l'lSt tirr, ■
aC£0i. ,n hi
ay
ops
ekly
ofth
' area
of p.
■ Plant,
and
the
lot oi
mean.
Peopie
,? Weat
reac/,,
Flo*
$2,000
oo'o
:
ing
Jcf'on,
t° th
'"to the
Proof again that the prosperous Peoriarea market is a
must on your market list! One industry with 28,000
employees earning over #2 million each week — that's
mass buying power . . . and when you add the #30
million that Caterpillar spent last year among 439
Peoriarea merchants for products ranging from peanuts
to industrial cranes . . . and look at Peoria's many other
industries and its rich agricultural market . . . you
can see that PROSPEROUS must be capitalized to de-
scribe the Peoriarea market.
WMBD
Rich!
Dominates
Peoriarea
the
Market
WMBD, the mass medium for Peoriarea, reaches and
sells more of these people than any other radio station
in the area. Advertisers use WMBD to tell their story
beginning at 5:55 in the morning and don't stop until
after 11:15 at night. Their commercial messages are
beamed to the rich PROSPEROUS Peoriarea "mass
buying power" . . . the sales results prove it!
WMBD— THE NO. 1 STATION IN THE
MIDWEST'S NO. 1 TEST MARKET
See Free & Peters . .
FIRST in the
Heart of Illinois
PEORIA
CBS Radio Network
5000 Watts
PARKROSE BUSINESS DISTRICT
Merging with part of Multnomah county's fine agricultural dis-
trict, it is one of the leading shopping centers in the Portland area.
PORTLAND
OREGON
In community after community, people de-
clare KGW is the "People's Choice"! This
acceptance is no accident. More than 30
years of continuous operation plus diversi-
fied programming combine to make this
pioneer station a dominant advertising me-
dium without equal. Read what Portland
area residents say about KGW and learn
why you, too, will benefit by placing your
copy on the station that delivers results!
COMMUNITY CIVIC LEADERS
Men such as these three commun-
ity leaders in the Parkrose dis-
trict say, "KGW is the leading
station in the Portland area."
With support from such well-
known business leaders KGW
can assure advertisers of the ut-
most in listener loyalty.
FRED SCHWARY, Parkrose Chamber
of Commerce PresidenJ
PORTLAND, OREGON
REPRESENTED NATIONALLY BY EDWARD PETRY & CO., Inc.
DRUGGIST
'The most productive ad-
vertising in Portland radio
is KGW...the favorite in this area," states Douglas
Densem, Parkrose Pharmacy.
BANK MANAGER
"Definitely a good investment, whether you're
a listener or have a product to sell in Portland
radio," reports Arthur Damschen, manager,
Parkrose branch of Portland Trust Bank.
CAREER GIRL
local listeners
makes KGW 'tops' in our area," says Clara
Johnson, Parkrose resident.
Our favorite station
nd programs that at-
tract ALL age groups. Truly the best in the Portland
area," declares Parkrose High School Students Diane
Mahoney and Jim Sheley.
ABRAMS
ADAMS
ADELL
ALBANY
ALBI
ALG
ALM.
ALMt
ALVI
AMBt
AMHI
AMHE
ANTK
APPLE
AREN,
ARGYl
ARKD/S
ARLINi
ARPIN
ASTICC
ATHEN
AUBURi
AVOCA
BABCOC
BADGES
BAGLEY
BAILEYS
BANCRC
BARABO>
BARNEVt
BARUM
BASCO
BEAR CREEK
BEAVER DAM
BEETOWN
BELLEVILLE
BELMONT
BELOIT
BERLIN
BIG BEND
BIRNAMWOOD
BLACK CREEK
BLACK EARTH
BLACK RIVER FAL
BLAIR x
BLANC HARDVILLE
BLOOMER
BLOOMINGTON
BLUE MOUNDS
BLUE RIVER
BONDUEL
BOSCOBEL
BOWLER
BOYD
BRANDON
BRIDEPORT
BRIGGSVILLE
BRILLION
BRODHEAD
BROKAW
BROOKLYN
BROWNSVILLE
BROWN TOWN
BURLINGTON
BURNETT
BUTLER
CALAMINE
CALEDONIA
CALVARY
CAMBRIA
CAMBRIDGE
CAMP DOUGLAS
CAMPELLSPORT
CAROLINE
CASCADE
CASHTON
CASSVILLE
CATAWBA
CATO
CAZENOVIA
CECIL
CEDAR GROVE
CHASEBURG
CHILI
CHILTON
CHIPPEWA FALLS
CITY POINT
CLINTON
CLINTONVILLE
C LYMAN
COBB
COLBY
COLEMAN
COLFAX
COLGATE
COLOMA
COLUMBUS
COON VALLEY
COTTAGE GROVE
CRIVITZ
CROSS PLAINS
CUBA CITY
CURTISS
DALE
DALTON
DANCY
DANE
DARIEN
DARLINGTON
DE FOREST
DE PERE
DE SOTO
DEERFIELD
DELAFIELD
DELAVAN
DENMARK
DICKEYVILLE
DODGEVILLE
DOUSMAN
DOYLESTOWN
DUNBAR
DURAND
EAGLE RIVER
EASTMAN
EDEN
EDGAR
EDGERTON
EDMUND
EL DORADO
ELAND
ELDERON
ELKHART LAKE
ELKHORN
W K O W
JUNKETS WISCONSIN
Since January W- u? wiscons,„
^ere receive
towns, in addrt.on to
FERRYVI LLE
FOND DU LAC
FOOTVILLE
FORT ATKINSON
FOX LAKE
FREMONT
FRIENDSHIP
FIRESLAND
GALESVILLE
GAYS MILLS
GENOA
GILLINGHAM
GILMAN
GLEASON
GLENHAVEN
GRAFTON
GRANDMARSH
GRANTON
GRATIOT
GREEN BAY
GREEN LAKE*
GREENVILLE
GREENWOOD
GRESHAM
GRIMMS
HANCOCK
HARTFORD
HATLEY
HAZEL GREEN
HELENV1LLE
HIGHLAND
HIKA
HILBERT
HI LLPOINT
HILLSBORO
HiNGHAM
HIXTON
HOLLENDALE
HOLMEN
HORICON
HUBERTUS
HUMBIRD
HUSTISFORD
HUSTLER
JOLA
IRON RIDGE .
IXONIA
JANESV1LLE
JEFFERSON
JEFFERSON JCT.
JOHNSON CREEK
JUDA
JUNCTION CITY
JUNEAU
KAUKAUNA
KENDALL
KENOSHA
KEWAUNEE
KIEL
KINGSTON
KNOWLTON
KRAKOW
LAC DU KLAMBEAU
LACROSSE
LAFARGE
LAVALLE
LADYSMITH
LAKE DELTON
LAKE GENEVA
LAKE MILLS
LAKE TOMAHAWK
LANCASTER
LARSEN
LIMERIDGE
Madison
/Y1MNAWA
MANITOWOC
MARATHON
MARION
MARKESAN
MARSHALL
MARSHFIELD
MATHER
MAUSTON
MAYVILLE
MAZOMANIE
MEDFORD
MEDINA
MELROSE
MENASHA
MONOMONEE FALLS
MERRILL
MERRILLAN
MERRIMACK
MIDBtETON
MIFFLIN
MILLADORE
MILTON
M.1LTON JUNCTION
MILWAUKEE
MINDORO.
MINERAL POINT
MISHICOT
MONDOVI
MONROE
MONTELLO
MONTFORT
MONTICELLO
MORRiSONVILLE
MOS1NEE
MOUNTAIN
MOUNT CALVARY
MOUNT HOPE
MOUNT HOREB
MOUNT STERLING
MUKWONAGO *
MUSCODA
NASHOTAH
NECEDAH
NEENAH
NEILLSVfLLE
NEKOOSA
NELSONVILLE
NEOSHO
NESHKORO
NEW GLARUS
NEW HOL5TEIN
NEW LISBON ,
NEW LONDON
NEWTON .
NORTH FREEDOM
NORWALK
OAKFIELD
OCONOMOWOC
OCONTO
OCONTO FALLS
, OGDENSBURG
OKAUCHEE
OKEE
OMRO
ONALASKA
ONEIDA
ONTARIO
COSTBURG
OREGON
ORFORDVI LLE
CSHKOSH
OWEN
OXFORD
PACKWAUKEj
RIPON
ROCK SPRINGS
ROCKBRIDGE
ROCKDALE
ROCKLAND
ROSENDALE
ROSHOLT
RUBICON
RUSH LAKE
SAINT CLOUD
SALEM
SAUK CITY
SAUKVI LLE
SAXEVILLE
SCANDINAVIA
SCHOFIELD
SENECA
SEXTONVILLE
SEYMOUR
SHAWANO
SHEBOYGAN
SHERWOOD
SHIOCTON
SHULLSBURG
SLINGER
SOBIESKI
SOLDIERS GROVE
SOUTH MILWAUKEE
SOUTH WAYNE
SPARTA
SPENCER
SPRING GREEN
STANLEY
. STETSONVILLE
STEUBEN
STEVENS POINT
ST1TZER
"STOCKBRiDGE
STODDARD
STONE LAKE
STOUGHTON
STRATFORD
STRONGS PRAIRIE
STURGEON BAY
STURTEVANT
SULLIVAN
SUN PRAIRIE
SURING
THERESA
THORP
TIGERTON
TOMAH
TREMPEALEAU
TROY CENTER
TWIN BLUFFS
TWO RIVERS
UNION CENTER
UNITY
VALLEY
VANDYNE
VERONA
VESPER
VIOLA
VIROQUA
WALDO
WARRENS
WATERLOO
WATERTOWN
WAUKESHA
WAUNAKEE
WAUPACA
WAUPUN
WAUSAU
WAUTOMA
V/AUW7
mAf if 0 1
1070 K.C
madison; v/isconsin
RepreSen,ed by Headley-Reed Co.
new business
S/aot
SUPREME LIBERTY LIFE INSURANCE Co., Chicago, begins series
of 15-minute women's shows on one station in Detroit, Cleveland,
Baltimore and Washington in June for 26 weeks. Agency: Arthur
Meyerhoff, Chicago.
WILLIAMSON CANDY Co., Chicago, launching first TV spot campaign
for Oh Henry candy bars. Schedule calls for one spot weekly on 3(3
stations through May. Agency: Aubrey, Finlay, Marley & Hodgson,
same city.
J. C. ENO (CANADA), Toronto (proprietary), to sponsor transcribed
I Was a Communist for the FBI on large number of Canadian stations.
Agency: Atherton & Currier Inc., Toronto.
A/etwotk m • •
PURE OIL Co., Chicago, renews Pure Oil News Time on 32 NBC sta-
tions for 52 weeks Monday through Friday, 6-6:15 p.m. CST from April 28.
Agency: Leo Burnett, Chicago.
DERBY FOODS, Chicago, began sponsorship of Sky King Theatre on
26 NBC-TV stations April 13 on alternate Sundays, 4:30-5 p.m. CST.
Show has been converted from AM to TV with use of specially filmed
Westerns. Agency: Needham, Louis & Brorby, Chicago.
LOOZ PRODUCTS, L. A. (mfrs. dietary supplement), started Stexcart
Craig, health commentator, on 53 ABC Pacific and Mountain radio sta-
tions, Sat., 5:45-6 p.m. PST and Mon., 7:45-8 p.m. PST, for 13 weeks
from April 5. Agency: Dean Simons Adv., that city.
■fiyancy -@]Q}aointment5 • • •
GLAMOUR PRODUCTS Inc., N. Y. (reducing aids), appoints Leonard
Shane, N. Y. Radio and TV will be used. Account executive is RLT)Y
RUDOLPH.
VENTURA COASTAL LEMON Co., Ventura, Calif, (lemon products
growers), names Erwin, Wasey & Co.. L. A.
WISSAHICKON YARN Co., Jenkintown, Pa., appoints Lee Ramsdell
& Co., Phila., for Wyco wool and nylon hand knitting yarns.
EMERSON RADIO and PHONOGRAPH Corp., names Grey Adv., N. Y.
PEPSI-COLA BOTTLING Co., Portland, names Hal Short & Co., that
city.
KITCHEN ART FOODS, Chicago, names Aubrey, Finlay, Marley &
Hodgson, same city, to handle advertising on PY-O-MY mixes and other
food products. Broadcast media are expected to be used.
COLONIAL DRAPERY and CURTAIN Corp., N. Y., appoints Wexton
Co., that city.
DIXIE MILLS Co., East St. Louis, 111., appoints Olian Adv., St. Louis.
Radio will be used.
COCA-COLA BOTTLING Co. of N. Y. Inc., appoints Comstock & Co.,
Buffalo, for Western New York market areas. Extensive radio-TV cam-
paign planned.
TELE-KING TELEVISION Corp., N. Y., appoints Monroe Greenthal
Co., that city to promote company's newest TV receivers.
■fldjae&jala • • •
WYEVILLE
WYOCENA
YUBA
F. I. MULLIN, region planning manager for eastern region of Sales Div.,
General Foods, N. Y., and C. E. CHRISTENSEN, same position for
western region, named associate managers of sales promotion depart-
ment. W. A. SCHEIBLE, supervisor of assignment and planning in sales
promotion, appointed staff supervisor of sales planning.
FRITZ NEILSON, Hunt Foods Inc., appointed sales promotion manager
of Arkansas Rice Growers Cooperative Assn. with offices in Stuttgart,
Ark.
ABE ZIMMERMAN appointed Philadelphia-Baltimore-Washington dis-
trict sales manager for Hunt's Foods, replacing FREDERICK SHOBE,
now sales manager of company's mid-western sales division.
Page 16 • April 14, 1952
BROADCASTING • Telecasting
FOR
SPOT
PROGRAMS
MAKE
TELEVISION
TICK
they started with a good program and a sound idea
THE PROGRAM: "The Gruen Playhouse," a half-hour dramatic
series ... on film.
THE IDEA: Develop broad coverage for the program . . . with
stations only in markets they need ... on a Spot basis.
On a Spot basis, Gruen cleared good time in 35 hand-picked markets, including 29 hard-to-get
one- and two-station markets. In all markets, Gruen got top picture quality . . . thanks to film.
And thanks to Spot Program television, Gruen saves enough on time costs to take care of extra
film prints, their handling, distribution.
What you can expect from Spot Program television is told in a new presentation, "A Better Approach
to TV Advertising." A call to your Katz representative will bring it to your office. It shows why Gruen
and other advertisers agree:
YOU CAN DO BETTER WITH SPOT. ..MUCH BETTER
THE KATZ AGENCY, INC.
NATIONAL ADVERTISING REPRESENTATIVES
488 MADISON AVENUE • NEW YORK 22 • CHICAGO • LOS ANGELES • SAN FRANCISCO • ATLANTA • DALLAS • KANSAS CITY • DETROIT
BROADCASTING • Telecasting April 14, 1952 • Page 17 !
is a
simple word . . .
but Mr. Webster takes up
half a column to tell its
different meanings
In this broadcasting business "FIRST" gets sort of
overworked, too. Some stations enthusiastically claim
to be first just because they are the oldest in the
market. And other stations talk about the Number
One network— also on the basis of grey hairs. We
respect grey hairs (and have our share) but the Web-
ster definition of FIRST that we want to talk about is
FOREMOST
IAIT A Y is f'rst witn ,he listeners with more audi-
ff I HA enee than other Springfield stations com-
bined (see HOOPER).
IAIT AY is the first choice of Springfield advertisers
If I HA — j0 the extent that spot availabilities
have a habit of getting non-existent at times.
IAIT A V is affiliated with CBS — which has more
If I HA top-20 programs than the other three ma-
jor networks combined — and ranks first with national
advertisers as shown by an investment of 28% more
dollars in 1951 than the next ranking network.
\AIT A Y 's only 22 years old (not first in years we
WW I HA acJmit) but we won't weep over that. It's
modern up-to-the-minute plant was constructed in
1947-48 and its equipment is unsurpassed. If you
want to cover the Springfield market thoroughly and
economically — the most listeners at the lowest cost to
you. — you will put WTAX on your list *
,.--{f5[|&i
WTAX
Springfield, Illinois
Represented by Weed & Company
open mike %
Blue Chips in Demand Half-Time Activities
EDITOR:
The March 31 issue of your pub-
lication has an article which has
aroused considerable interest here.
We're speaking of the one entitled
"How Leaders Play Their Blue
Chips" starting on page 34.
May we have some extra copies
of the article? . . .
Walter Warzbok
Research Librarian
Brooke, Smith, French &
Dorrance
Detroit
* * *
Word to the Weiss
EDITOR:
Last year during the early
spring an article about Courtesy
Motors of Chicago appeared in your
publication.
Would it be possible for us to
get a copy of this article? We are
conducting a survey of the used-
car market and were told that your
article would be most helpful to us.
Sidney P. Weiss
William N. Scheer Adv.
Newark, N. J.
[EDITOR'S NOTE: The article which
appeared in the Feb. 19, 1951, issue, has
been forwarded to Mr. Weiss, and with
it BROAD CASTING • TELECAST-
ING'S new brochure of sales success
stories, which includes several case
histories of auto dealers.]
Nosegays
EDITOR:
. . . We are very appreciative
of the fine coverage that Broad-
casting • Telecasting has given
the [FCC] hearings [on ABC-
United Paramount merger] and
your fair and impartial treatment.
We are sure we are on the right
side in this merger and we feel
the business will be helped im-
measurably. You will have played
a big part in helping us get our
case over. . . .
Robert E. Kintner
President, ABC
New York
EDITOR:
... One of the first things I read
was your splendid editorial in the
[March 31] issue in regard to radio
card rates. It has been, and is, a
wonderful thing for the radio in-
dustry that you are able and will-
ing to be frank, outspoken and
fearless in expressing your con-
victions about the broadcasting
business' relations to government
and its intra-mural problems . . .
T. F. Flanagan
Managing Director
National Assn. of Radio and
Television Station Repre-
sentatives
New York
EDITOR:
KINY Juneau, Alaska . . . be-
lieves it has recruited the youngest
listener in history to basketball
broadcasts. It all happened when
the town of Wrangell, 140 miles
south of the Alaskan capital, went
on the air for the first time with
a broadcast of the territorial high
school basketball championship
series. . . . The play-by-play was
carried by the Signal Corps' sub-
marine cable to the Juneau trans-
mitter. . . .
Mrs. Robert Whickman, wife of
the town clerk, was expecting a
baby but didn't intend to miss the
historic broadcast. When she was
taken to the [Wrangell] hospital,
her radio went with her. A con-
siderate daughter arrived at half-
time so that neither Mrs. Whick-
man nor her husband (who had
been ordered away from his wife
and the radio during the delivery)
missed any of the broadcast.
Baby and team both did well,
Wrangell sweeping the series in
two straight games. . . .
William J. Wagner
President
Alaska Broadcasting System
Seattle
Caught Napping
EDITOR:
... I believe the broadcasting
industry was asleep at the switch
when they allowed the New York
legislature to put through a ban
on such telecasting [of legislative
hearings] without even making a
fight of it. I am also confident that
public opinion will be on our side
of this question and the best way
we can get that public opinion
vocal is to let them know that there
is a real chance that such television
opportunities may be withdrawn
through legislative action. . . .
Jack Harris
V. P., Gen. Mgr.
KPRC-AM-TV Houston
One of the Boys
EDITOR:
My article on "The Service to be
Expected from UHF" which ap-
peared on page 146 of the March
31 issue of Broadcasting • Tele-
casting seems to have inspired
some editorial interpretation which
I would like an opportunity to cor-
rect or at least comment upon.
The purpose of the article was
to present an objective picture of
the relationship between UHF and
VHF. It was not my intention to
(Continued on page 9U)
Page 18 • April 14, 1952
BROADCASTING • Telecasting
is ten to
A I than
live in the city of
DETR
Detroit is the country's fifth city. We of
the Southwest are proud of the indus-
trial giant that is the motor capital of
the Nation. We're proud, too, that
WOAI serves the great Southwestern
area with its 50,000 watt voice. Over
834,000 families listen to WOAI night-
time*— they listen — enjoy — buy!
WOAI IS THE MOST POWERFUL
ADVERTISING INFLUENCE IN ONE OF
THE NATION S LEADING MARKETS
NBC — TQN
Represented Nationally by
EDWARD PETRY & COMPANY, INC.
NEW YORK
ST. IOUIS
DETROIT— 530,400 Families
WOAI— 834,100 Families
•Computed from B.M.B. — Study No. 2
• CHICAGO • LOS ANGELES
DALLAS • SAN FRANCISCO • DETROIT
BROADCASTING • Telecasting April 14, 1952 • Page 19
WOOPS ! I
Just fo eatch your eye, Mr. Time-
buyer — Here at WRC, we feel
that our sales story is something
more thah marks on paper. The
statistics live, breathe and tell
the wonderful success of WRC's
dominant position in this rich,
always-growing market.
WRC listening is up — way up,
Some very choice availabilities
in spots and programs are keyed
to the listening tastes of the capi-
tal city. You see, we know this
market, and we know what we
can accomplish for a product.
We've been here a long time,
growing with our audiences.
The latest American Research
Bureau report tells the story.
We'll stand on that!
IN THE NATION'S CAPITAL
YOUR BEST BUY IS
FIRST in WASHINGTON
5,000 Watts » 980 KC
Represented by NBC Spot Sales
Page 20 • April 14, 1952
H
feature of the meek
KBKR Baker, Ore., is more than
slightly proud of an advertising-
campaign which has won three
awards in the past two years.
The sponsor, Henry Levinger,
owner of a Rexall Drug Store, is
highly pleased, too. Gross business
has increased more than 400% in
the past five years and the store
now reportedly is doing more busi-
ness than all other eight stores in
the county combined.
Planned and supervised by Mil-
ton L. Levy, KBKR advertising-
manager, the campaign consisted
of a twice-weekly give-away show,
a weekly remote broadcast, a pre-
scription contest and a Christmas
letter -writing contest for children.
In addition, spots were used.
By dint of hard work, Mr. Levy
was able to get more than 25 firms
to assist with cooperative adver-
tising for the Rexall campaign.
Prizes won were the Highest
Merit Certificate in the Oregon Ad-
vertising Club's annual Oregon Ad-
vertising Achievement Exposition;
the Highest Merit Award in the
Third Annual MacWilkins Memo-
rial Award contest conducted by
the Oregon Advertising Club, and
a first prize from BAB in its "Ra-
dio Gets Results" contest.
In effect, the campaign has made
of Mr. Levinger a "neighborhood
druggist" for the entire county.
His voice, heard throughout the re-
mote broadcast, is a familiar one
to listeners.
Mr. Levinger (I) and Mr. Levy
hold the three awards.
This is what Mr. Levinger has to
say about radio advertising:
"During the last 20 years we
have tried all types of advertising,
direct by mail, newspaper and ra-
dio. We find for a small town such
as ours with a good rural trading
area, the radio is by far the most
effective.
"Before we concentrated on radio
advertising we spent far too much
time working out newspaper ads.
We find that the radio is much
simpler, more flexible and pulls bet-
ter dollar-for-dollar of expenditure.
"We continually 'scoop' our com-
petitors on promotions because of
the speed with which we can get
new items on the air. We believe
changes in the programs are essen-
tial and are planning on many revi-
sions to keep our listeners listen-
ing."
Mr. Levy reported that many ra-
dio stations and drug stores have
made inquiries about his campaign.
J£ strictly business
CARROLL LAYMAN
THE FUTURE of TV is so tre-
mendous "we haven't even be-
gun to see its possibilities" is
the opinion of Carroll Layman, Chi-
cago manager of Harrington, Righ-
ter & Parsons, which claims to be
the first exclusive national televi-
sion station representative firm.
Mr. Layman, in the near future,
expects many new advertisers to go
into TV, old advertisers to use TV
spot in new and more effective
ways, and stations to "clean up"
their schedules with the advent of
competition. Spot, which has been
"abused locally," often has an ex-
cess of commercialism with no
value "from any angle," he says.
Taking the country as a whole,
TV costs are not as high as people
seem to believe, he states. Mr.
Layman thinks results should be re-
viewed on the basis of sales.
In Buffalo, for example, he said
a Class A spot for $115 has a po-
tential audience of more than 250,-
000, plus some 30,000 persons in
Canada who are classed as a bonus.
Mr. Layman, who opened his
(Continued on page 58)
his June WISN
and the Milwaukee
Druggists Will Cele-
brate the 10th Birth-
day of Their Popular
Weekly Public Serv-
ice Program "Know
Your Druggist
Better."
i
'ecause of This
Outstanding Pro-
gram Every Milwau-
keean Has Come To
Know His Druggist
As the Real Profes-
sional Man That He
Is.
T,
hat's Why WISN
Means RADIO To
All Milwaukee Drug-
BROADCASTING • Telecasting
the
big
boy
of
tiny
town
COLOSSUS OF THE CAROLINAS
Way down west in North Carolina, the kids have their own
idol of six-gun glamour. It's WBT's Fred Kirby whose Saturday
morning "Tiny Town" bangs away with a 10.5 Pulse rating
at 10 AM — with over 10,000 roped, branded and certified
"citizens." Shooting from both hips, Fred also wings a 14.5
rating for his Saturday afternoon folk-music disc session,
"Hillbilly Star Time." If you're shooting for sales in the
Carolinas, use the local big gun for best results.
WBT
CHARLOTTE, NORTH CAROLINA
Jefferson Standard Broadcasting Company
Represented Nationally by CBS Radio Spot Sales
"Unfailing
success
with
KWKH"
Says JAMES E. CAWTHON
President, Shreveport Grain and Elevator Co.
IMPORTANT LOUISIANA FEED MANUFACTURER
In addition to manufacturing and marketing their own
line of stock and poultry feeds, Shreveport Grain and
Elevator Co. also distributes PurAsnow Flour in the
big Louisiana-Arkansas-Texas area. Mr. James E. Caw-
thon recently wrote us as follows:
or several years we have used KWKH with
unfailing success, for promoting our firm and the
various lines of stock and poultry feeds which we
manufacture. The same good results have been pro-
duced for the nationally- advertised products we dis-
tribute. Our dealings with the station have been
pleasant as well as profitable, since the personnel has
been most helpful. We know we can call on them
at any time for fine cooperation.
KWKH DAYTIME BMB MAP
Study No. 2— Spring 1949
KWKH's daytime BMB circulation is 303,230 families,
daytime, in 87 Louisiana, Arkansas and Texas counties.
227,701 or 75.0% of these families are "average daily
listeners". (Nighttime BMB Map shows 268,590 families in
112 Louisiana, Arkansas, Texas, New Mexico, Mississippi
and Oklahoma counties.)
(Signed) James E. Cawihon
KWKH
A Shreveport Times Station
50,000 Watts • CBS Radio
The Branham Company
Representatives
Henry Clay, General Manager
VOL. 42, No. 15— PART 1
APRIL 14, 1952
THAW JULY 1
677 VHFs, 1436 UHFs in 1291 Markets;
Educators Win
THE FCC today (April 14)
thawed the 43-month-old television
freeze with the release of a pon-
derous "Sixth Report and Order"
which establishes a national tele-
vision policy for the United States.
The new allocations, providing
over 2,000 stations in nearly 1,300
communities, came by a divided
\ FCC vote, with four of the seven
commissioners (Chairman Paul A.
Walker, Vice Chairman Rosel H.
i Hyde, Comrs. E. M. Webster,
George E. Sterling) giving it un-
qualified endorsement. Comr. Ro-
> bert F. Jones bitterly dissented on
all counts, and Comr. Frieda B.
Hennock, victor in her crusade for
educational reservations, concurred
in part and dissented in part. The
seventh Commissioner — ■ neophyte
Robert T. Bartley — did not par-
ticipate in the final vote.
The report, destined to set off
the biggest land-rush for facilities
since the advent of electrical com-
munications, does not become ef-
fective until July 1. This leaves
78 days of "waiting period" during
which applications can be per-
fected. And it will be on the con-
troverted "channel - by - channel"
basis, as against the "one-pot" pro-
posal.
Actually, the report does not
become legally effective until 30
days following its publication in
the Federal Register. But that is
a technicality.
A temporary expediting proce-
dure is established, with cities
having no TV service to be proc-
essed first. (Detailed outlines
of procedures and priorities, plus
highlights of the report on this
and the next page. For full text,
see Allocations Supplement pub-
*« lished with this issue.)
In its 600-plus page final re-
j port, the Commission establishes
I a zone system with varying spac-
I ings between stations to fit engi-
I neering or geographical condi-
\ tions. Most of its conclusions fol-
lowed closely the speculation that
had been circulating broadcast
ranks for many weeks (as depicted
\ in issues of this publication).
• On July 1, the processing ac-
H tually resumes. There will be some
1 grants — where uncontested — but
|j most applications will go to hear-
I ing. The station population of 108
' is not destined to increase by more
1 than a handful this year, it is
thought. And hearing cases may
take months; even years.
With the release of the report,
it now can be expected that liter-
ally hundreds of new applications
will be filed. Consolidations of ap-
plicants in given areas also are
anticipated, in consonance with the
revelation of the table of assign-
ments to cities, and the new rules
of the game.
The FCC provided no additional
VHF channels to such major
"trouble" areas as Boston, Chicago,
San Francisco, Philadelphia or
Pittsburgh, compared with the as-
signments last year in the "Third
Notice" [B»T, March 26, 1951].
It did, however, provide addi-
tional VHF channels in 21 cities.
But this was partly offset with the
deletion of one VHF channel each
from 15 cities. Most of these
losses were in the Gulf Area states,
where wider separations were spe-
cified because of interference fac-
tors.
Educational reservations were
increased from the proposed 209
to 242 — 11.8% of the total assign-
ments. Among the 242 educational
reservations are 80 VHF chan-
nels— 13% of all VHF assign-
ments.
Highlights of Report Ending TV Freeze
FOLLOWING are the significant
highlights of the FCC's Sixth Re-
port and Order, wrhich sets the pat-
tern for TV in the United States:
Number of Channels and Com-
munities: There are 2,053 assign-
ments made to 1,291 communities
(including 51 assignments to 17
cities in the territories). This com-
pares with 1,965 assignments made
to 1,256 communities last March in
the FCC's Third Report and Order
[B*T, March 26, 1951].
VHF and UHF Assignments:
There are 617 VHF and 1,436 UHF
assignments made, of which 51
VHF channels are to territories.
This compares with 608 VHF and
1,357 UHF assignments made then.
Educational Reservations : There
are 242 non-commercial, education-
al reservations made in as many
cities (including nine to territor-
ies). Of the 242 reserved chan-
nels, 80 are VHF frequencies (in-
cluding the nine to territories) .
This compares with 209 non-com-
mercial, educational reservations
made last March, of which 82 were
VHF.
Zones: The United States is di-
vided into three zones. Zone I in-
cludes the northern part of the
country to the Mississippi River.
Zone III includes the southern
states, from the Gulf of Mexico
Mileage Separations:
Zone VHF UHF
Co-Chan 170 155
Adjacent Chan 60 55
H III
Zone VHF UHF VHF UHF
Co-Chan 190 175 220 205
Adjacent Chan. . . 60 55 60 55
northward for about 150 miles.
Zone II includes rest of nation.
Powers: Maximum power for
Channels 2-6 is 100 kw; Channels
7-13, 316 kw; Channels 14-83, 1,000
kw. Minimum power for all sta-
tions is 1 kw.
Antenna Height: Maximum an-
tenna height permitted with maxi-
mum power is 2,000 ft. above av-
erage terrain — except in Zone I
where VHF antenna maximum is
limited to 1,000 ft.
Changes in Existing Stations:
Only 30 of the existing 108 U. S.
stations are required to change fre-
quencies. Last March, 31 were pro-
posed to be changed. WKY-TV Ok-
lahoma City has been permitted to
remain on Channel 4. In two other
instances, changes are different
from those proposed last March:
WSAZ-TV Huntington changes
from Channel 5 to Channel 3, in-
stead of to Channel 8, and WTAR-
TV Norfolk from Channel 4 to
Channel 3, instead of to Channel 8.
Flexibility Channels : Plan to re-
serve 18 UHF channels for future
assignment on request was aban-
doned. Instead some of the so-
called flexibility channels were
used to add UHF frequencies to
some cities. The others were un-
assigned and will be assigned to a
city upon rule-making procedure.
For city -by -city assignments see page 732,
TV Allocation Supplement.
The voluminous report (reprinted
in full in this issue's Special TV
Allocations Supplement) embodied
a legal, point-by-point discussion of
the various proposals and counter-
proposals filed in the more than
1,500 comments submitted to the
FCC last fall.
Report contained discussion and
decisions on the general issues and
the city-by-city comments. It also
contained a complete revision of
the TV Rules and Engineering
Standards, prediction charts, curves
and tables.
Three reasons were given for
the Commission's support of a
table of allocations: (1) It was the
most efficient technical use of the
limited number of TV channels.
(2) It protects the smaller cities
and rural areas. (3) It eliminates
procedural disadvantages and de-
lays in processing applications.
"Assignments made upon the
'application' or 'demand' method
necessarily leads to results which
do not adequately reflect on a na-
tionwide basis significant compara-
tive needs as well as differences
among communities throughout
the country," the Commission
stated.
Commission table of assignments
uses the entire VHF and UHF
bands — the latter from 470 to 890
mc.
In answer to several suggestions
that commercial TV be moved to
the UHF band, solely and com-
pletely, the Commission questioned
whether there would be enough
UHF channels to provide a nation-
wide service.
Former FCC Chairman Wayne
Coy never made any bones about
his belief that all TV should be
moved to the UHF. He said as
much in several public statements
and speeches.
Idea of UHF flexibility channels
reserved for "drop-in" purposes
was abandoned. Although all 18
such channels were not assigned,
those remaining can only be as-
signed to a community through
rule-making procedure.
Table of Assignments (see page
132 of Supplement to this issue) '
will be in force without change for
one year, the report noted. How-
ever, exceptions to this "freeze"
will be made for (1) assignment
of a channel where no assignment
has been made in the table to a
(Continued on page 67)
BROADCASTING • Telecasting
April 14, 1952 • Page 23
DISSENTERS
OF the three separate opinions
to the majority FCC final TV
"freeze" report (reprinted in full
in the special Supplement), Comr.
Robert F. Jones was the only one
who dissented in toto. He found
the whole philosophy of the report
distasteful — and he said so, vigor-
ously and colorfully.
Comr. Frieda B. Hennock also
objected vigorously to the lack of
what she claimed was an "ade-
quate" educational reservation
plan, to the power and antenna
height standards, which she claimed
"enhanced VHF at the expense of
UHF," and to the temporary ex-
pediting procedure. She concurred
with the idea of the educational
reservation plan, although re-em-
phasizing that she didn't think it
went far enough.
Comr. Edward M. Webster issued
a concurring opinion in which he
declared that the Commission was
forced to accept the educational
reservation plan because of the lack
of a case against it by commercial
interests.
Blistering Attack
Blistering attack on the FCC's
"Sixth Report and Order" was set
down by Comr. Jones in 27 pages
and 33 charts and tables. In
graphic language, he declared that
the report:
1. Gave the advantage to major
cities to the detriment of the
smaller cities.
2. Was based on administrative
convenience rather than on the fair
and equitable distribution of fre-
quencies to the various cities and
states.
3. Was on questionable legal
ground when it included the Table
of Assignments in the rules, which
prohibited any changes except
through rule-making procedures.
4. Was in error when it estab-
lished minimum separations to as-
sign channels throughout the Unit-
ed States. He said he believed that
the Commission should take advan-
tage of the flexibility provided in
raising antenna heights rather
than powers and use the difference
in efficiency to get the equivalent
of minimum co-channel separations
agreed upon.
5. Gave VHF operators a greater
break than UHF in station cov-
erage. He desired, he said, regula-
tions which would equalize the cov-
erage of VHF and UHF stations.
"Actually, if you attribute all the
selfishness charged against them in
the Commission's decision, broad-
casters could have done little more
on an application basis, without an
allocation plan, to carve out an ad-
vantage to the detriment of the
smaller cities," he said.
Speaking of the high cost en-
tailed in meeting the Commission's
maximum powers and antenna
heights, which he believed almost
everyone will be forced to meet,
Comr. Jones said:
"This means that there is a mil-
lion dollar entry fee for every
Page 24 • April 14, 1952
Are Jones and Hennock (in Part)
broadcaster to guarantee the Com-
mission plan's efficiency. . . . This
plan throws the heaviest financial
burden upon those least able to pay
[UHF operators]."
Other, equally vivid, passages
follow:
"It [the FCC] has created a big-
ger Frankenstein with this arti-
ficial scarcity of channels in this
plan than it is trying to avoid. . . .
"The Commission has had the
paralysis of analysis for one
year, not consumed in drafting
the general Rules and Stand-
ards, but consumed in a search for
a city-to-city allocation plan which
it can freeze on the country by rule-
making proceedings.
". . . the firm, fixed and final al-
locations plan constitutes an inef-
ficient use of our valuable spectrum
space.
". . . this dodge of mileage sep-
arations is the Achilles heel to this
allocation plan's efficiency. . . .
The arbitrary mileage separations
. . . are not based upon engineering
principles at all.
"In their Report, they [the Com-
mission] have given only lip serv-
ice to that standard [fair and
equitable distribution of television
service] . . . The inevitable result
[of abandoning that standard] is
an allocation which is neither fair
nor efficient nor equitable and
which so far departs from the real-
ities as to be completely arbitarary
and capricious.
". . . by giving excessive co-chan-
nel protection to VHF stations and
inadequate protection to UHF sta-
tions the Commission has arbitrar-
ily and adversely affected the abil-
ity of UHF stations to compete."
In establishing maximum powers
and antenna heights, the Commis-
sion should have limited VHF so
that UHF stations could compete
properly, Miss Hennock declared.
She would have limited Channels 2
to 6 to 50 kw with 500 ft. antenna
height, Channels 7 to 13 to 150 kw
and 500 ft., and the UHF frequen-
cies to 1,000 kw. She did not men-
tion antenna height limitations for
UHF.
The greater coverage that VHF
channels will get with high powers
and antenna heights were specified
by Miss Hennock.
"To increase power and height
now is irrevocably to cast the die in
favor of the VHF and to take an
unnecessary gamble with the fu-
ture of our entire television sys-
tem," she said.
Failure to use the flexibility chan-
nel idea was also scored by Miss
Hennock. She stated that she
feared that the unassigned chan-
nels will be "preempted" by the
larger cities.
A "two-lump" hearing procedure
—VHF and UHF— instead of the
channel-by-channel procedure is
best, Miss Hennock declared. "By
permitting applicants to pick and
seek particular VHF frequencies,
the 'channel-by-channel' procedure
is inconsistent with this basic allo-
cations principle [that all VHF
channels are identical]," she said.
She also foresaw "multiple" VHF
hearings in the same community
under the Commission's plan of
processing, she said, rather than
any more speedy grants as it be-
lieved.
"Maximizing" the number of ed-
ucational reservations should have
been the program in the final Table
of Assignments, Miss Hennock de-
clared. She stated that she be-
lieved also that the reservations
have "predominantly been confined
to the UHF portion of the spec-
trum and an insufficient number of
VHF reservations provided."
Her 26-page dissent went into
detail as to reasons why she is op-
posed to the reservation methods
followed in the final report.
Educational reservations are the
(Continued on page 38)
WHERE VHF CHANNELS WERE ADDED
And the Cities That Lost VHF Channels
NONE of the big city "hot spots,"
like Boston, Chicago, San Fran-
cisco, Pittsburgh and Philadel-
phia, got any more VHF channels
than were proposed to be allocated
to them in the Third Report last
year [B*T, March 26, 1951].
However, 21 cities had a VHF
channel added to the assignments
proposed last year. They are:
Santa Barbara, Calif.; Denver,
Col.; Durango, Col.; Grand Junc-
tion, Col.; Hartford, Conn.; Cham-
paign-Urbana, 111.; Cedar Rapids,
Iowa; Bay City, Mich.; Cadillac,
NEW OFFICERS of the American Assn. of Advertising Agencies, elected at
early April meeting [B»T, April 7] are (seated I to r) John P. Cunningham,
Cunningham & Walsh, new board chairman; Henry M. Stevens, J. Walter
Thompson Co., vice chairman; standing (I to r) are Frederic R. Gamble, AAAA,
president; Harold Cabot, Harold Cabot & Co., secretary-treasurer, and George
Link, Jr., AAAA legal counsel.
Mich.; Eugene, Ore.; Altoona, Pa.;
Spartanburg, S. C; Memphis,
Tenn.; Nashville, Tenn.; Lubbock,
Tex.; Salt Lake City, Utah; Ver-
nal, Utah; Harrisonburg, Va.;
Bellingham, Wash.; Beckley, W.
Va.; Green Bay, Wis. Additional
VHF went to Sacramento, Calif.,
but the educational reservation
shifted from UHF to VHF.
Fifteen cities lost a VHF chan-
nel. They are: San Diego, Calif.;
Visalia, Calif.; New London, Conn.;
Pensacola, Fla.; Tallahassee, Fla.;
Tampa-St. Petersburg, Fla.; Val-
dosta, Ga.; Centralia, 111.; Middles-
borough, Ky. ; Alexandria, La.;
Lafayette, La.; New Orleans, La.;
Jackson, Miss.; Columbia, S. C;
Amarillo, Tex. The following cities
were left with no VHF assign-
ments: New London, Tallahassee
(VHF remaining is reserved for
education), Valdosta, Centralia,
Middlesborough, Lafayette.
In the following three cities
the educational reservation was
changed from the VHF channel to
a UHF channel : Indianapolis, Kan-
sas City, Omaha. In addition the
Commission deleted the VHF res-
ervation for Columbia, Mo., and
did not change it to another chan-
nel.
In two cities, the Commission
reserved VHF channels. They are
Gallup and Silver City, N. M.
Among other changes made in
the city-by-city assignment table,
the Commission specified Browns-
ville, Weslaco and Harlingen,
Tex., and Buffalo and Niagara
Falls, N. Y., as one market cities.
Noteworthy was the lack of
Commission action on Channel 5
in Ames, Iowa. This channel is
now occupied by WOI-TV, owned
by Iowa State College. This places
the station in the commercial,
rather than educational category.
BROADCASTING • Telecasting
McFARLAND BILL We£yesHouseVefs,on
FUTURE Senate conferees on the
McFarland bill had a chance to see
the House version in black-and-
white last week and prepare strat-
egy.
It's believed that Senators will
be ready to explore carefully the
House Interstate & Foreign Com-
merce Committee's revised bill in a
move to bring it more in line with
the Senate-passed original.
The House version of S 658, only
major communications legislation
in Congress, was released for full
inspection Wednesday. It contains
a rewritten section which would
give to FCC powers of suspension,
cease-and-desist and fine-levying to
add to the agency's present author-
ity to revoke broadcast licenses
[B*T, March 24, 17].
Bill arrived on the eve of a
House Easter holiday recess. The
chamber convenes April 22.
Next step will be for the
House Rules Committee to give the
bill, which would modernize FCC
functions, a go-ahead. That action
will propel the bill to the House
floor where it can come up for a
vote at almost any time.
If amendments are to be pro-
posed in the House they will be of-
fered at that time. Rep. Alvin E.
O'Konski (R-Wis.) already has
warned he will attempt to amend
the bill so as to direct the FCC to
charge fees for station licenses.
Next Steps
Once the House approves the bill,
it will travel to the Senate, where,
if a conference is asked, both houses
will appoint conferees. From there,
the bill will be on its last lap to-
ward enactment.
A clause in the bill says that the
new Communications Act would
take effect "on the first day of the
first month which begins more than
60 days" after enactment.
There were these signs pointing
to eventual joint conference:
(1) House committee has added
language to the McFarland bill
that was not there when the meas-
ure left the Senate. It has rewrit-
ten some Senate bill sections, de-
leted still others entirely.
(2) One of the sections omitted
refers to "double jeopardy" in anti-
trust, a pet clause of Senate Ma-
jority Leader Ernest W. McFar-
land (D-Ariz.).
(3) A controversial re-worked
section is that of suspension-fine
levying powers. Its hastened de-
but by the House committee brought
immediate radio-TV industry oppo-
sition. Industry people say they
are fearful of how these new pow-
ers could be used by FCC [see edi-
torial, B*T, March 24]. The feel-
ing also is rife in radio's ranks on
the potential power of cease-and-
desist. (The section in the House
version dealing with these powers
appears in context below.)
More important implications of
House committee actions:
# The McFarland section on
inti-trust (Sec. 311) was omitted.
However, there was no explana-
tion in the committee's report on
why this was done. The report de-
scribed the McFarland change say-
ing it would have eliminated from
Sec. 311 the provision "which au-
thorizes the Commission to refuse
a station license or construction
permit to any person which has
been finally adjudged guilty by a
federal court of unlawfully monop-
olizing or attempting unlawfully to
monopolize, radio communication,
directly or indirectly, through the
control of the manufacturer or sale
of radio apparatus, through ex-
clusive traffic arrangements, or by
any other means, or to have been
using unfair methods of competi-
tion." Thus, the House would re-
tain this provision.
• In explaining its section deal-
ing with cease-and-desist, suspen-
sion, revocation and fines, the com-
mittee said its "modified section
would in addition [to revocation
for acts willfully, knowingly, or
repeatedly committed] authorize,
for certain specified reasons or
grounds, (1) suspension of station
licenses for not to exceed 90 days,
(2) revocation of construction
permits, (3) issuance of cease-and-
desist orders, and (4) imposition of
penalties in the nature of for-
feitures. (Specified grounds appear
below in text of section).
£ So-called "job - jumping"
clause has been eliminated from the
McFarland bill. It would have
barred any Commissioner from rep-
resenting an individual or a firm
before the FCC in a professional
capacity for one year after he
failed to serve out his term. It
would have become effective one
year from the date of enactment.
Reason for this omittance, the com-
mittee said, was that similar agen-
cies do not have such a bar.
0 The same reason was given
for eliminating a provision in the
McFarland bill on placing certain
limitations on the authority which
FCC now has to issue declaratory
orders. Latter orders would have
been used by FCC, in the Senate
version, "to terminate a contro-
versy or remove uncertainty."
In the main, except for the sec-
tion added on non-discrimination
against newspaper applicants and
the important changes related
above, the House version is con-
sidered by observers not to basi-
cally modify the original Senate
bill. Thus, the conferees can con-
centrate on key sections.
# Surprise new section (Sec. 6!
of House version) is a provision
which would permit an unsuccess-
ful applicant for license renewal to
request FCC to condition its grant
to the successful applicant with
right of purchase of physical fa-
cilities (plant and equipment)
owned by the unsuccessful appli-
cant. It would add a new subsec-
tion (f) to Sec. 307 of the Act.
Here is the section on suspen-
sions, fines and cease-and-desist:
ADMINISTRATIVE SANCTIONS
"Sec. 312 (a) Any station license may-
be revoked, or may be suspended for
a period not to exceed 90 days, and any
construction permit may be revoked —
"(1) for false statements knowingly
made either in the application or in
any statement of fact which may be
required pursuant to section 308;
"(2) because of conditions coming to
the attention of the Commission which
would warrant it in refusing to grant
a license or permit an original appli-
cation;
"(3) for willful or repeated failure to
operate substantially as set forth in the
license;
"(4) for willful or repeated violation
of, or willful or repeated failure to ob-
serve, any provision of this Act or any
(Continued on page 3U)
ACLU
Asks FCC Action on 'Blacklisting7
CITING four networks and two
stations specifically, the American
Civil Liberties Union last week
called upon FCC to conduct a gen-
eral investigation of "blacklisting"
in radio and television and to con-
sider adoption of rules banning the
practice [B*T, April 7].
The complaint also asked FCC
to refuse to renew the station li-
censes of the defendants — NBC,
CBS, ABC, DuMont, WPIX (TV)
New York and KOWL Santa
Monica, Calif. — until they take an
oath against discrimination because
of actual or alleged associations or
beliefs, past or present, and agree
to insert a similar no-blacklist
clause in contracts dealing with
programs prepared by advertisers,
agencies or others.
The "general investigation and
hearing" requested by ACLU
would be designed "to determine
(1) the extent of such discrimina-
tion and blacklisting in the radio
and television industries and (2)
which appropriate measures may
be necessary, including the adop-
tion of a general rule, pursuant to
. . . the Federal Communications
Act ... to insure the immediate
cessation of such blacklisting."
A letter accompanying the com-
plaint to FCC appeared to question
the legality of networks permitting
advertisers and agencies to produce
the programs they sponsor, whether
blacklisting occurs or not, but offi-
cials told newsmen that they are
not concerned with this question
except as it relates to blacklisting.
Officials denied that the com-
plaint, which was prepared with
the assistance of former FCC
Chairman James Lawrence Fly, was
"a press agent stunt" to promote
the book on which it was based:
The Judges and the Judged, a re-
port by author and ACLU board
member Merle Miller on an investi-
gation of blacklisting which, com-
missioned originally by ACLU, was
published last week by Doubleday
& Co. (See review, this page). The
book was submitted to FCC as
"Exhibit A."
Whether the Commission would
undertake the probe could not be
foretold. At least once before, it
has refused to consider the prob-
lem. That was when Rex Stout,
president of Authors League of
America, called for FCC hearings
on blacklisting during the turmoil
surrounding release of Philip Loeb
from The Goldbergs TV show [B*T,
Feb. 18].
But ACLU officials felt that al-
though it turned down Mr. Stout's
request, FCC had "practically in-
vited a complaint of this sort."
They noted that in his letter of
notification to Mr. Stout, then-
Chairman Wayne Coy had said that
"any specific information which
might establish that a licensee has
surrendered responsibility for the
operation of his station would be
relevant" in license-renewal pro-
ceedings and that "you may there-
fore desire to bring any facts which
you may have relating to specific
stations and licensees to the Com-
mission, so that it can be ascer-
tained whether any matters within
the jurisdiction of the Commis-
sion are involved." (The Loeb case
( Continued on page 95 )
in review.
THE JUDGES AND THE JUDGED. By
Merle Miller. Doubleday & Co., 575
Madison Ave., New York 22. 220 pp.
$2.50.
THIS BOOK manages a successful
effort in presenting a documented,
objective case history of the so-
called blacklists, allegedly cir-
culated widely in radio and tele-
vision offices.
It was compiled with the assist-
ance of the American Civil Liber-
ties Union, which sponsored this
report on blacklisting and its ef-
fects.
In closing words of the book, Mr.
Miller, a former writer for Time
and Harper's magazines, makes
this plea:
"Freedom is expensive. In war-
time it is bought at the cost of
lives; in peacetime the price must
be paid in terms of coolheaded
courage.
"It is a price that Americans
have a right to expect the leaders
of one of its basic industries to
pay.
"We have a right to demand
moral responsibility in radio and
television as well as in govern-
ment."
5ROADCASTING • Telecasting
April 14, 1952 • Page 25-
DEMO. CAMPAIGN
Joseph Kotz Co. Named
MAJOR step in media planning by
the Democratic National Com-
mittee for the '52 Presidential elec-
tion campaign was taken last Tues-
day with the appointment of The
Joseph Katz Co., New York and
Baltimore, as its advertising
'agency.
Preliminary discussions were held
among agency executives and com-
mittee officials the following day to
map plans for radio-TV time buy-
ing and other media programs.
While the national committee has
given no concrete figure on pro-
posed radio and television expendi-
tures, the overall budget calls for
between $1 million and $2 million
during the campaign — or substan-
tially more than for the 1948
elections.
Kenneth Fry, radio-TV director
of the committee, is expected to
confer with network authorities in
New York this week. Cost problems
and other factors will be explored.
The Katz agency will handle all
timebuying allocated by the na-
tional organization, including na-
tional network and national spot
commitments. State and city Demo-
cratic organizations will purchase
time for local candidates at com-
munity levels.
TV Complicates the Picture
Television complicates the pic-
ture this year because of its ex-
pansion since 1948 and high costs.
Because of the latter factor alone,
radio-TV's share will be substan-
tially greater than four years ago
when roughly $700,000 was ex-
pended on radio-video broadcasting
through Warwick & Legler.
Joseph Katz, president of the
agency bearing his name, will su-
pervise the account. Lloyd G.
Whitebrook, vice president, and
Robert Swan, radio-TV director,
will assist Mr. Katz and work di-
rectly with the national committee.
The appointment was effective last
Tuesday, concurrent with the an-
nouncement.
It was emphasized that media
planning is in the formative stage
and that thinking on time pur-
chases will not firm up immediately.
The bulk of the media budget — the
Democrats approved a total outlay
of $2.8 million for the campaign —
will go to radio-TV broadcasting,
with the stress on post-convention
activities.
Wednesday's agency - committee
session was attended by Mr. Katz
and half a dozen other executives
from his company, Mr. Fry and
other top-level committee officials.
Funds will be available on the
state or county level for broad-
casters. The Democratic National
Committee will urge local groups
to buy time for local candidates
and broadcasters were urged at the
NARTB convention to canvass local
organizations for paid time seg-
ments [B«T, April 7J.
Page 26 • April 14, 1952
Drawn for Broadcasting • Telecasting by Sid Hix
'The network wants to put a hitchhike on that 8 p.m. cowcatcher and
sell it at daytime rates."
SELL-RADIO DISCS
Distributed by NARTB
FIRST transcriptions of the radio-
promotion series authorized for sta-
tion use by the NARTB were sent
to all stations last week by Robert
K. Richards, NARTB director of
public affairs.
The first release had a subscrip-
tion list of 250 stations. Only sub-
scribers will receive future monthly
transcriptions.
Titled "Radio on the Record," the
transcription series was approved
by the NARTB board last year on
recommendation of President
Harold E. Fellows, who conceived
the idea. It is designed to use radio
to sell radio, with prominent public
figures depicting the medium's solid
place in the American structure.
The initial disc carries radio-pro-
moting announcements voiced by
several political leaders, including
Guy George Gabrielson, chairman,
Republican National Committee;
Mrs. India Edwards, vice-chairman,
Democratic Committee; Sen. Edwin
C. Johnson (D-Colo.), chairman of
the Interstate & Foreign Commerce
Committee, and FCC Chairman
Paul Walker.
A quarter-hour script recalling
radio's growth in the news field
and its development into the
world's leading news medium was
voiced by H. V. Kaltenborn, com-
mentator.
Long-playing 10-inch transcrip-
tions were pressed by Columbia.
Drex Hines was producer. Future
releases will include leading figures
in the business world and other
fields. Discs will be available to
stations at a cost of $2 each.
FULTON LEWIS FILES
Seeks New AM Outlet
FULTON LEWIS jr. applied to
FCC last week for a new AM sta-
tion.
He requested 1370 kc with 1 kw,
daytime, and would construct the
station at Lexington Park, Md.,
near his farm at Hollywood, Md.
Mr. Lewis reported that his net
worth is "in excess" of $200,000,
and that his annual earnings ex-
ceed $25,000. Mrs. Lewis has
5% interest in KJBS San Francis-
co, but he has no radio interests.
MBS Gross Up 11.1%
GROSS billings for Mutual during
the first quarter of 1952 showed an
11.1% increase over the compar-
able period last year, according to
a network statement issued Thurs-
day. Total for the first three months
of this year was given as $5,126,-
201.82 in contrast to last year's
$4,617,598.72.
TV Allocations Supplement
AS A service to subscribers, and in keeping with our "fuil
text" policy on all important news events, BROADCAST-
ING • TELECASTING is publishing in complete text
the FINAL TELEVISION ALLOCATIONS REPORT.
The ALLOCATION REPORT is being delivered
WITHOUT CHARGE to the 16,000 subscribers as a
supplement to the regular weekly BROADCASTING •
TELECASTING. Extra copies of the PRINTED text will
be available as long as the supply lasts, at $3 each.
STRIKE THREAT
ABC-NBC Newsmen Ask Fees
RADIO Writers' Guild served
strike notice Tuesday — "this after-
noon, tomorrow, or you guess" —
after ABC and NBC networks re-
fused to grant commercial fees to
news writers.
Continuity writers at both net-
works might also walk out, it was
said, although their question con.
cerns rights to their materials, for
which the companies now claim
complete ownership.
Strike date remained unspecified
late last week, although RWG
spokesmen underlined the sincerity
of their Guild's stand. General
RWG membership has voted to
support the strike and the Guild's
parent body, Authors League of
America, gave strike approval
through its council. A possibility
pointed out by RWG was that the
League may direct all writers — in-
cluding novelists, dramatists, ra-
dio and video authors — to withhold
TV material from the networks
since no general TV contract with
writers is in effect yet.
Newswriters on non-sponsored
newscasts first raised the question
of commercial fees in 1943. Their
argument is that actors and an-
nouncers get the fees by contract,
that engineers automatically get
the higher scale, and that news-
writers are only ones not paid on
commercial basis. Network repre-
sentatives decried the duo-struc-
ture for sustaining and commercial
shows and refused to extend the
structure further.
A $300 weekly maintenance was
reported by RWG as pledged to its
members during the proposed
strike, and Guild leaders hoped
to add $1,000 a week more at the
RWG membership meeting Thurs
day.
NBC and ABC would not com
ment.
RADIO HOMES
B#T Estimate on Target
ESTIMATES of Delaware radio
homes by counties as of 1950 [B«T,
Jan. 7], as compiled by Broadcast-
ing • Telecasting, are almost iden-
tical with official figures released
last week by the U. S. Census
Bureau (see story and table on
opposite page).
The B*T county figures for 1950
were compiled by applying Broad
cast Measurement Bureau figures
against the number of occupied
dwellings in each of the nation's
3,070 counties. These dwelling fig-
ures were made available in Decem-
ber by the Census Bureau.
Comparisons of the Census Bu-
reau's official 1950 radio homes
figures for Delaware and the B#T
estimates follow:
U.S. B.T
Estimate
Wilmington*
Kent Co.
New Castle Co.
Sussex Co.
Census
72,565 72,734
10,400 10,301
58,815 58,883
16,560 17,309
"Standard Metropolitan Area
BROADCASTING • Telecasting
CENSUS' RADIO HOME COUNT
Del. First State Released
THE NUMBER of radio homes in
the State of Delaware rose from
59,921 in 1940 to 85,775 in 1950, ac-
cording to official U. S. Census
figures. This represents 96.2%
saturation in 1950 compared to
87% in 1940.
First of a series of state reports
showing radio and television homes
by cities and counties was made
available last week by the U. S.
Census Bureau. The data are based
on radio and TV set ownership as
of April 1950, when enumerators
took the 1950 Census (see attached
table).
The state had 20,405 television
homes as of April 1950, according
to the Census, showing 23% of all
occupied homes in the state had
television service at that early mo-
ment in TV history. Fewer than
5 million TV sets were in use at the
time the Census figures were gath-
ered, compared to 16,761,000 at
present.
Release of the Delaware figures
starts a flow of state radio-TV
Census data, giving city and county
radio as well as television homes.
The state reports will be completed
by mid-December, according to the
present Census Bureau schedule.
"Release of the statewide radio
and television reports will give ad-
vertisers, media and marketing or-
ganizations a true picture of broad-
casting and TV circulation as of
April, 1950," Dr. Roy Victor
Peel, Director of the Census, told
Broadcasting • Telecasting.
Figures Trace Growth
"In the case of television the
1950 Census provides benchmark
figures that will help trace the
growth pattern of this fast-devel-
oping medium. The figures show-
ing the number of radio homes by
states, counties and cities reflect a
national increase in radio satura-
tion from 91.9% in 1940 to 95.6%
in 1950."
The radio-TV figures are included
in tables showing diversified in-
formation on housing facilities in
the nation, state by state, accord-
ing to Robert C. Hamer, Chief,
Quality & Equipment Statistics
Section, Population and Housing
Division.
Radio-TV statistics were based
on a 20% sample, one out of each
five returns used by enumerators
having the radio-TV questions. This
large sample is believed to involve
only infinitesimal danger of error,
giving a high degree of accuracy.
In Delaware, for example, all but
1,200 of the 90,390 occupied dwell-
ings are represented in the radio
homes data, with 85,775, or 96.2%
reporting radio set ownership.
The official Census data do not
include extra radio sets in homes
nor do they show non-home sets
in autos, offices, stores, other places
of business and non-home struc-
tures.
At the time the 1950 Census was
BROADCASTING • Telecasting
RADIO AND TELEVISION— 1950 U. S. CENSUS OF
HOUSING — DELAWARE
SOURCE: Tables 13, 20, 27 Series H-A8 (and P-A8)
RADIO
TELEVISION
Area
§
Total
occupied
dwelling
units
With Radio
With TV
Total
populati
Number
reportin'
Numbei
Percent
1940
Radio
Homes
Number
reportim
Number
Percent
85,775 96.2 59,921 88,685 20,405 23.0
77,535 96.7 51,844 79,710 19,730 24.8
54,555 97.7 33,331 55,545 16,030 28.9
22,980 94.4 18,513 24,165 3,700 15.3
8,240 91.3 8,077 8,975 675 7.5
268,387 75,075 74,370 72,565 97.6 51,597 74,010 23,700 32.0
The State 318,085 90,390 89,190
Urban and rural nonform * 81,136 80,165
Urban 199,122 56,608 55,815
Rural nonfarm I 118,963 24,528 24,350
Rural farm f 9,254 9,025
Wilmington Standard
Metropolitan Area
Wilmington
Urbanized Area
Wilmington City
Counties:
Kent
New Castle
Sussex
187,359 52,807 52,205
110,356 31,587 31,170
37,870 11,251 11,225
218,879 60,731 60,035
61,336 18,408 17,930
51,210 98.1 * 51,970 17,295 33.3
30,375 97.4 26,655 31,025 8,425 27.2
10,400 92.7 7,093 11,155 970 8.7
58,815 98.0 41,634 59,765 18,770 31.4
16,560 92.4 11,194 17,765 665 3.7
liable or not comparable with 1940 Census data.
taken, the bureau had anticipated
the state radio-TV figures would
be available within 12 months, or
spring of 1951. Pressure of high-
priority government work and need
of countless re-checks to insure ac-
curacy are understood to have been
mainly responsible for the one-year
delay in release of the figures.
The 1950 nationwide radio homes
data, as released by the Census
Bureau, showed a total of 40,093,-
000 U. S. homes equipped with radio
receivers as of April, 1950 [B*T,
June 11, 1951]. This represented
95.6% saturation.
As of Jan. 1, 1952 there were
42,427,000 radio homes in the na-
tion, according to an estimate by
Broadcasting • Telecasting
[B*T, Dec. 31, 1951]. This estimate
was based on the Census Bureau's
official 95.6% radio saturation
figure (as of April, 1950) applied
against the bureau's estimate of
44,380,000 occupied dwellings at the
start of 1952. By adjusting the
95.6% saturation figure upward to
show the increase of radio homes
since spring of 1950, it was esti-
mated the number of homes
actually had reached 43,000,000 as
of Jan. 1, 1952.
The number of radio homes in
the nation in 1950, by standard
metropolitan areas, was estimated
last December by Broadcasting •
Telecasting [B»T, Dec. 31, 1951]
by applying Broadcast Measure-
ment Bureau percentages against
new Census Bureau figures showing
the number of households in 1950.
Kobak Elected
President
ARF REACTIVATED
ADVERTISING Research Foundation, semi-dormant all-advertising
project, set out last week to attain a prominent role in the media world
by starting work on four studies and electing Edgar Kobak, consultant,
as president.
Mr. Kobak
Mr. Kobak, long
a leading figure
in the media and
advertising indus-
tries, was picked
by the ARF board
at a Thursday
meeting to direct
the cooperative
organization in
its effort to im-
prove advertising
research and
techniques. (As predicted in Closed
Circuit, March 24.)
American Assn. of Advertising
Agencies and Assn. of National Ad-
vertisers have thrown their weight
behind ARF, with individual media
also lending their support [B»T,
April 7, March 24].
The foundation already has over
$125,000 in subscription income
from 56 agencies, 45 advertisers
and 21 media. CBS is the only
broadcast member announced to
date.
Basic objectives are to provide
a set of research standards accep-
table to the whole industry and to
stimulate new techniques in ad-
vertising.
B. B. Geyer, chairman of the
ARF board, announced election of
Mr. Kobak following the board
session.
"Appointment of Mr. Kobak as
president of the foundation marks
a major step forward in the new
expansion program of the recently
reconstituted foundation," Mr.
Geyer said. "His extensive experi-
ence in business, advertising and
media will be most helpful in ex-
tending the work of the founda-
tion in better serving the adver-
tising industry."
The new president will initiate
(Continued on page 36)
THE STATISTICS in this table
are extracted from a final report
of the 1950 Census of Housing,
Series H-A, No. 8, for Delaware,
which will be available in about
six weeks from the Superintend-
ent of Documents, Washington
25, D. C, at 30tf per copy.
Statistics on distribution of
the population in Delaware are
presented in a final report of the
1950 Census of Population, Se-
ries P-A, No. 8, now available
from the Superintendent of
Documents at 15tf a copy. De-
scriptions and maps of "urban-
ized areas" are presented in
this report.
Statistics on characteristics of
the population in Delaware are
presented in a final report of the
1950 Census of Population, Se-
ries P-B, No. 8, available from
the Superintendent of Docu-
ments, at 30(* a copy. Descrip-
tions of Standard Metropolitan
Areas are presented in this re-
port.
A Standard Metropolitan Area
is generally described as a
county or group of contiguous
counties with at least one city
of 50,000 or more. In New Eng-
land, it is denned on a town or
city rather than county basis.
An urbanized area contains at
least one city of 50,000 or more
and includes surrounding closely
settled incorporated and unin-
corporated areas.
County estimates were compiled
similiarly [B»T, Jan. 7].
In starting the flowr of state-
county-city radio-TV homes data,
the Bureau includes the following
area classifications: State, urban
and rural nonfarm; urban; rural
nonfarm; rural farm; standard
metropolitan areas; u r b a n i z e d
areas; cities and counties. ^The
urbanized area figures were not
compiled in the 1940 Census. •
Highest saturation rate for radio
homes in Delaware was found in
urban or city areas, amounting to
97.7%. Lowest rate was in rural
farm areas where it was 91.3%.
In Wilmington and nearby thick-
ly populated areas there were 51,-
210 radio homes out of 52,807 occu-
pied dwelling units, a rate of 98.1%.
New Castle County, including Wil-
mington, had a saturation rate of
98%. Kent County had 92.7% and
Sussex, the third county, showed
a rate of 92.4%.
The Wilmington metropolitan
area, including counties immedi-
ately surrounding the city showed
72,565 radio homes out of 75,075 oc-
cupied dwelling units, a rate of
97.6%.
On a statewide basis, Delaware's
23% TV saturation in the spring of
1950 compares with 33.3% in Wil-
mington and nearby thickly popu-
lated areas, at that early stage of
TV's development when TV circula-
tion on a national basis was less
than a third of the current circu-
lation.
April 14, 1952 • Page 27
AWRT MEET Citizenship Project Approved
THREE hundred women from all
parts of the country gathered at
Detroit for the first national con-
vention of the American Women in
Radio & Television, April 4-6 and
all agreed that a firm step had
been taken in accomplishing the or-
ganization's aim: To enable women
to make a greater contribution to
their industry, their station and to
their own well-being.
The convention opened Friday
afternoon at the Statler Hotel with
a brief introduction by Edythe
Fern Melrose, WXYZ Detroit, con-
vention chairman. Gov. G. Mennen
Williams made a welcoming talk
and AWRT National President
Edythe Meserand then addressed
the group.
Before the convention opened,
the national board of directors
approved the first national project
to be undertaken by AWRT. It will
be a good citizenship project
for women, to be titled "Are
Women First Class Citizens?"
Material will be furnished by
the Project Committee to AWRT
members, enabling them to enlist
the active support and understand-
ing of the women in communities
throughout the United States, to
inform them of their citizenship re-
sponsibilities as women, and to
stress vigorously how important
they can be in the scheme of
things.
Reform For Future
AWRT leaders expect this pro-
ject to be very influential, in years
to come, in overcoming corruption,
unsatisfactory school conditions,
juvenile delinquency, poor housing
and generally raising living stand-
ards.
Saturday was devoted to a series
of five panel discussions on dif-
ferent phases of telecasting and
broadcasting.
In "You Gotta Have Vision in
Television," chairmanned by Miss
Meh'ose, the problems faced by a
TV director, a TV network execu-
tive an advertising agency official
and the operator of a small tele-
vision studio were discussed. Each
field was covered by someone in
that field who explained how his or
her problems was solved.
Esther Van Wagoner Tufty, a
Washington syndicated radio news
writer, led a discussion labeled
"Why Not More News" in which
several speakers gave their views
on how radio and TV news pro-
grams could be broadened and im-
proved. At this panel, President
Meserand, a newswoman with WOR
New York, explained the need of
unbiased, accurate and concise
news reports.
The leading address in the panel
discussion "How to Sell . . . and
Sell . . . and Sell" was made by
Stephen Douglas, director of sales
of The Kroger Co., Cincinnati, 0.
Speaking at the panel "Meet the
Agencies," Ann I. Gleason, owner
of the Gleason Advertising Agency
in Detroit, listed five "dont's" for
women in TV and radio: (1) don't
pack your program with too many
commercials; (2) don't take a prod-
uct on your program unless you
believe in it; (3) don't take com-
petitive products without allowing
a reasonable time to elapse between
them; (4) don't let your programs
become stereotyped; (5) don't pass
your fan letters on to the sponsors
without answering them.
She also urged women in radio
to sell their bosses on not getting
panicky about the present competi-
tive situation because the tendency
to cut rates, special deals and
agency-by-passing can lead to de-
struction.
In the discussion "The Public Be
Served," Henriette Harrison, ra-
dio-TV director of the YMCA and
YWCA in New York, urged her
listeners to be schizophrenic,
altruisitic and commercial at the
same time, by participating in
community organizations as much
as possible.
"Ten who became tops" was a
novel feature of the convention.
Miss Melrose introduced 10 of the
most successful AWRT members
who spoke briefly.
The ten were: Gladys Blair, radio-
TV account executive, Young & Rubi-
cam, Chicago; Kathleen Lardie,WDTR
Detroit; Agnes Law, CBS librarian,
New York; Elizabeth Marshall, assist-
ant director, WBEZ Chicago; Christine
Miller, General Foods Corp., New
York; Bette Doolittle, assistant to the
director of TV, NARTB; Joyce Smith,
WDSU-TV New Orleans; Josephine
Wetzler, director of education, WLS
Chicago; Geraldine Zorbaugh, legal
counsel, ABC, and Norma Young, KHJ
Hollywood.
Assistant Secretary of Defense
Anna M. Rosenberg sent a message
of congratulations to AWRT, cited
the growth and progress of its first
year as an organization. Noting
the "splendid record of service to
the nation" by AWRT, Mrs. Rosen-
berg said: "We of the Defense
Dept. are deeply grateful for the
support and cooperation we have
always received from your mem-
bers."
The seven winners of the McCall
Mike awards selected for outstand-
ing public service, were honored
at the McCall award dinner Satur-
day night. Dr. Hale Aarnes, di-
rector of education in radio and
television at Stephens College,
Columbia, Mo., was dinner speaker
on "The Undefined Impact."
At the convention's conclusion
the AWRT national officers for the
coming year were announced.
Elected president was Doris Cor-
with, supervisor of talks and re-
ligious broadcasts for NBC. She
is a past national president of the
American Legion Auxiliary. New
secretary-treasurer is Jane Dalton,
director of women's programs,
WSPA Spartanburg, S. C.
The four new area vice presi-
dents are Dorothy Fuller, WBET
Brockton, Mass.; Alice Sieberg,
WCYB Bristol, Va.; Elizabeth Mar-
shall, WBEZ Chicago, and Molly
Morse, KGB San Diego.
law proposal would affect political
advertising on the airwaves indi-
rectly, i.e., make mandatory upon
candidates and persons supporting
candidates to keep records and file
amounts spent for radio-TV time.
It would cover not only national
elections but also primaries and
nominating conventions.
Expenditures and contributions
would be publicized through the
press to the American people, Rep.
Mansfield told his colleagues. It
would repeal the "absurdly low
financial limitations which have ex-
isted since 1925 and which are one
of the main reasons for the con-
tinual evasion of the statutes by
candidates."
Rep. Mansfield asked for an im-
mediate hearing from the House
Administration Committee to which
the bill was referred. It's "time
for Congress to put its own house
in order," the congressman empha-
sized, noting that his measure was
being offered when corruption was
an issue in government.
N.Y. AMA-SEC Clinic
N. Y. CHAPTER, American Mar-
keting Assn., in cooperation with
the Sales Executive Club of New
York, will conduct its 1952 mer-
chandising clinic April 29-30 in
New York's Hotel Roosevelt. Con-
ference will include panel discus-
sions and business sessions on such
topics as robot selling, media mer-
chandising, co-op advertising, con-
tests, test markets, and retailing
trends. Joint luncheon meeting with
the Sales Executive Club will be
held April 29, with a closing lunch-
eon following day.
POLITICAL TIME
Overcharging Is Hit
By Rep. Mansfield
LEGISLATIVE whip may be cracked against stations which overcharge
political candidates for their advertisements, Rep. Mike Mansfield (D-
Mont.) cautioned Thursday.
He thus revived a complaint he made in December 1950 when he was
chairman of the House Special *
Campaign Expenditures Committee
[B*T, Jan. 15, 1951, Dec. 4, 1950].
At that time, the committee
scolded certain broadcasters for
charging higher rates for political
advertising than for commercial
advertising. NARTB (then NAB)
immediately re-routed the congress-
man's complaint to stations. The
NAB board adopted a resolution
calling for the desist of such prac-
tices by stations and sent a copy of
the resolution along with a state-
ment by Judge Justin Miller, then
president and now chairman of the
NARTB board, to individual broad-
casters.
Rep. Mansfield, however, brought
the subject up again in a speech
on the floor of the House warning
that he "was studying legislation"
in this regard. As he put it to
Broadcasting • Telecasting la-
ter, the legislation would be direct-
ed against those stations "who
charge twice as much" for political
advertisements as they do for com-
mercial advertisements.
The campaign expenditures com-
mittee, he said, had been concerned
with it in its final report in 1950.
While he would not specify whether
new complaints of so-called rate
overcharging had been received by
his office, Rep. Mansfield pointed
out that he remembered the
"prompt" action taken by NARTB
in warning stations.
Repeals Hatch Act
His speech was delivered as he
introduced a bulky bill designed to
amend the Federal Corrupt Prac-
tices Act. The measure (HR 7488)
would repeal the Hatch Act and
make it mandatory for candidates
and persons spending money on be-
half of candidates to reveal the
amounts spent and register with an
election government agency, Office
of Election Records.
A catch-all bill, the new elections
AT formal opening of the American Women in Radio & Television conven-
tion April 4-6 at Detroit's Statler Hotel were (I to r) Edythe Fern Melrose,
WXYZ Detroit, convention chairman; Gov. G. Mennen Williams; Edythe J.
Meserand, national president, and Dorothy Fuller, WBET Brockton, Mass.,
past secretary-treasurer and elected an area vice president.
Page 28 • April 14, 1952
BROADCASTING • Telecasting
SPRING BUSINESS Radio- TV Rep°rt Rise
SPRING activity in both radio and
TV took an unexpected leap last
week.
One advertiser, Manhattan Soap
Co. (Sweetheart soap), decided to
drop its alternate-week NBC-TV
show and put the budget into a
radio campaign of news and spot
announcement schedules, to be
placed on a local basis. The agency,
Scheideler, Beck & Werner, New
York, currently is lining up avail-
abilities in major cities to start
J May 12 for approximately 13
weeks. The soap firm may return
to TV next fall but plans are still
indefinite.
Manhattan drops its One Man's
Family on NBC-TV (Sat., 7:30-8
p.m., alternate weeks) despite the
high rating of the program, report-
edly because it is unhappy with the
time period. Meanwhile, Miles Labs
will continue to sponsor alternate
weeks and NBC, which owns the
show. Network expects to line up
another sponsor shortly.
At least three advertisers are
understood to be interested in the
television version of Our Miss
W&W DISSOLVED
Mark Woods to Retire
DISSOLUTION of the advertising
agency of Woods & Warwick, New
York, which was organized last
fall, was announced last week.
One of the partners, Mark Woods
former president and vice chair-
man of ABC, has retired to live
in Sarasota, Fla., while the other,
J. R. Warwick, joined Kenyon &
Eckhardt, New York, as vice pres-
ident and general executive.
Before forming his own agency
with Mr. Woods, Mr. Warwick was
vice president and director of War-
wick & Legler, where he served
such accounts as Sherwin-Williams,
Vick Chemical Co., Motorola and
others. He is chairman of public
information of the United Negro
College Fund and a member of the
board of governors of the Dart-
mouth Club of New York.
Mr. Woods had been vice chair-
man of ABC for one year prior
to formation of the agency and for-
merly had been president of the
network since its inception in 1942.
Before that Mr. Woods was with
NBC, which formerly operated the
network, as vice president and
treasurer. He originally moved to
the network from AT&T in 1926.
New Post For LeVally
NORMAN W. LEVALLY who re-
tired from the agency business a
year ago with dissolution of Le-
Vally Inc., Chicago, has joined
MacFarland-Aveyard, same city, as
manager of the business develop-
ment department. LeVally Inc. han-
dled 12 accounts with a 4% mil-
lion yearly billing. Mr. LeVally also
worked as an account executive at
Leo Burnett Agency.
Brooks. Colgate - Palmolive - Peet,
which has first option on the show
and also sponsors the radio version
on CBS Radio, is expected to make
a decision early this week. Both
General Foods and American To-
bacco Co. are said to be interested
in taking over the TV version, if
Colgate turns it down.
Benny Replaced
American Tobacco Co. will re-
place the Jack Benny Show on
CBS Radio (Sun., 7:30-8 p.m.)
for the summer season with FBI in
Peace and War. Mr. Benny will
return to the time period in the fall
for Lucky Strike cigarettes. The
talent cost on the show will be cut
from $25,000 weekly to $18,000 in
the new fall contract, it was under-
stood. BBDO, New York, is the
agency.
General Foods (Jell-O), which
had been considering sponsorship
of Edgar Bergen on CBS-TV, has
definitely decided not to take the
program.
Gulf Oil Co. for its Gulf Spray
insecticide is considering a 16-week
summer radio series of 2%- to 3-
hour Sunday afternoon shows on
CBS Radio, featuring a disc jockey.
Deal late last week was still in the
negotiating stage because the tele-
phone strike had held up station
clearances. The show would fea-
ture recorded and live music, with
local cut-ins for reports on local
weather, traffic conditions, etc. Gulf
is expected to reach a final decision
this week. Young & Rubicam, New
York, is the agency.
Realemon-Puritan Co., Chicago
(Lemon Juice), will pick up spon-
sorship of the 10-10:15 a.m. seg-
ment of the Arthur Godfrey Show
on CBS Radio, which has been
sponsored by Ovaltine, on May 5.
Schwimmer & Scott, Chicago, is the
agency.
B. F. Goodrich Co. is following
the trend of sharing TV expenses
via alternate - week sponsorship,
with its decision to take over the
George Burns and Gracie Allen TV
show every other Thursday, start-
ing next fall. Carnation Co., Los
Angeles, which currently sponsors
the show on alternate Thursdays,
has renewed effective Oct. 2 for
another 52 weeks through Erwin,
Wasey & Co., New York. BBDO,
New York, is Goodrich agency.
ATOMIC TESTS
Networks Plan Coverage
MAJOR networks are planning to
send as many representatives as
they are allotted for the Atomic
Energy Commission's "develop-
mental activities on the weapons
program" — and atomic blast — to
be conducted in Nevada April 21.
ABC announced that it will at-
tempt to bring both radio and tele-
vision audiences on-scene reports
of the tests and has assigned net-
work engineers to study transmis-
sion and recording problems.
NBC television news last week
scheduled its own films of the blast
for 11:15-11:30 p.m., EST, April
22. Special camera crews are to
rush their work to NBC West Coast
television headquarters in Holly-
wood for processing and telecast-
ing.
Mutual Broadcasting System
spokesman said their network
would carry on-scene broadcasts,
if possible, or at least would have
taped descriptions on the air as
soon as they were passed by se-
curity checkers.
CBS Radio assigned Commen-
tator Robert Trout as their wit-
ness of the tests, where media rep-
resentatives and civil defense offi-
cials are to be admitted on a quota
basis.
Plans of other radio and televi-
sion networks had not been com-
pleted at the end of last week.
the transaction will be concluded.
He will return to Cuba as soon as
his affairs at CBS Radio can be
delegated. It was expected that
Wells Church, news editor-in-chief,
will become acting head of CBS
Radio news and public affairs.
Mr. Chester first went to Cuba
in the early '30s to cover a Cuban
revolution for Associated Press.
That assignment in Havana, taken
on only six hours notice, was the
beginning of a career as foreign
correspondent. During the suc-
ceeding eight years, Mr. Chester
traveled some 250,000 miles and
distinguished himself as a reporter
of Latin American events.
In November 1940, he was named
director of Broadcasting to Foreign
Countries for CBS. In 1948, he
became CBS director of news and
special events. A native of Louis-
ville, Mr. Chester is in his mid-
50s. He served in 1915 under the
late Gen. John J. Pershing in the
Mexican Border Expedition and
also is a World War I veteran.
CUBAN NETWORK
Edmund Chester Heads
$1 Million Purchase
EDMUND CHESTER, veteran CBS news executive, becomes quarter-
owner and general manager of RHC-Cadena Azul under a million dollar
cash transaction consummated last week, whereby a new joint Cuban-
United States company takes over the operation from the Amando
Trinidad interests. *~~
Mr. Chester, director of news and
public affairs for CBS Radio and
well-known in Latin American
radio and TV circles, left New
York Saturday for Havana where
formal transfer of the properties
will take place.
RHC is a network of 10 standard
broadcast stations covering the
islands, plus two international
shortwave stations. Six TV chan-
nels already have been allocated
and Mr. Chester said the plan is
to get their construction under-
way immediately. It is under-
stood his salary will be in the
neighborhood of $100,000 a year
and that he also will acquire an
interest in a related set manufac-
turing project.
Mr. Chester said he could not
identify the American interests but
he described them as businessmen
and private investors, not now iden-
tified with broadcasting in this
country. The Cuban interests are
represented by Gaspar Pumarejo,
former part owner of Union Radio,
which placed CMUR-TV on the air
in October, 1950 — Havana's first
TV station.
Don't Confuse With Roosevelt
Mr. Chester told Broadcasting •
Telecasting that the transaction
is not to be confused with reports
of plans of Elliott Roosevelt to
enter the Cuban radio-TV field.
He said his transaction was not
consummated until the Roosevelt
negotiations had been concluded.
A close personal friend of Gen-
eral Fulgencio Batista, Mr. Chester
said the Cuban president is not
identified with the new ownership.
He had discussed the matter with
Gen. Batista, however, after the
leader's coup d'etat, and he said
the Cuban executive thought the
transaction "would be a good
thing." It was learned that Gen.
Batista, during his exile from
1944-49, spent considerable time
with Mr. Chester in this country.
RHC, radio-wise, has been the
top competitor to CMQ, the Goar
Mestre network. CMQ, besides its
key TV station in Havana, recently
began operation of two additional
outlets and likewise holds con-
struction permits for an aggregate
of six stations.
Mr. Pumarejo will be president
of the new company, with Mr.
Chester as general manager, part
owner and operating head.
Mr. Chester plans to return to
the United States following the
meeting today (Monday) at which
Mr. CHESTER
BROADCASTING • Telecasting
April 14, 1952 • Page 29
INFO. PERSONNEL
Radio-TV Funds Attacked
PUBLIC information personnel of
the Defense Dept. drew fire again
last week on Capitol Hill as House
members lashed out at use of funds
for radio and television programs.
Despite these criticisms, the
House voted down a proposal to
delete $312,000 recommended by its
Appropriations Committee for the
department's Office of Public Infor-
mation. The overall fund cuts may
mean a reduction of 75% in de-
fense personnel and 50% in each
of the services — Army, Navy and
Air Force [B»T, April 7].
Rep. Pat Sutton (D-Tenn.) la-
beled OPI activities as "propa-
ganda" consisting of "radio pro-
grams, with movie stars, and so
forth on television at the taxpayers'
expense." Rep. Sutton was advised
that he unwittingly had reference
to "recruiting" or perhaps the OPS'
Stars for Defense series.
Rep. H. R. Gross (R-Iowa) in-
jected that many performers "are
paid $75 an hour, when most of the
people who watch television and
listen to the radio programs think
they are contributing their serv-
ices." He said he found no limita-
tion in the defense bill "which
would prohibit any branch of the
service from paying . . . for the
services of actors, singers, musi-
cians, sports broadcasters, an-
nouncers, news commentators or
script writers."
ITU TO CONVENE
Geneva Meeting Planned
SEVENTH session of the Adminis-
trative Council of the International
Telecommunication Union will con-
vene in Geneva, Switzerland, next
Monday, with Francis Colt de Wolf
serving as U. S. representative.
Mr. de Wolf, chief of the State
Dept.'s Telecommunications Policy
Staff, will be accompanied by Helen
G. Kelly, also of the policy staff;
Donald C. Blaisdell, U. S. repre-
s'entative in Switzerland, and
Wayne Mason, U. S. telecommuni-
cations attache for the American
legation at Bern.
The council, which comprises 18
ITU members, will discuss admin-
istrative and fiscal operations of
the union in preparation for the
Plenipotentiary Conference at
Buenos Aires this October. A
major council function is to insure
efficient coordination of all ITU
work.
Richter Appointed
EDWIN C. RICHTER Jr. has been
appointed general manager of
WKRC-FM Cincinnati, Transit Ra-
dio outlet, according to David G.
Taft, managing director of Radio
Cincinnati Inc., licensee of WKRC-
AM-FM-TV. He succeeds Robert
F. Bender, who has transferred
to the sales department of WKRC-
TV. Mr. Richter has been a
WKRC-FM account executive since
September 1950.
Page 30 • April 14, 1952
ATTENDING luncheon-meeting in preparation of campaign of the Elliott-
Lewis Corp., Philadelphia, to sponsor five news shows weekly over WCAU
there are (seated I to r) Donald W. Thornburgh, WCAU president-general
manager; R. F. Pettet, vice president, Elliott-Lewis Appliance Div., and T.
H. Lewis Jr., Elliot-Lewis president-board chairman; standing (I to r) are
Charles Shaw and George Lord, WCAU newsmen; Earle Dietrich, account
executive, Joseph Lowenthal, Adv. and Alan Scott, WCAU newsman.
DEFENSE BUDGET
Hill Cuts May Halt
Paid Advertising
CONGRESS last week wielded its economy axe over military recruiting
operations, with the prospect that virtually all paid radio-TV and other
advertising funds may be eliminated after July 1.
The House of Representatives took a dim view of voluntary recruiting
activities and lopped off a sizable *-
chunk for Army maintenance and
operation, under which recruiting
monies fall. Personnel procure-
ment authorities for both Army
and Air Force thus are faced with
the prospect of restudying the
overall recruiting program and
distributing the cuts down the
line — providing the Senate goes
along with the lower chamber.
Authorities noted that the axe
was not aimed at advertising per se
but the Defense Dept.'s personnel
program as a whole. But, in any
event, the combined Army-Air
Force budget of $1,050,000 is cer-
tain to suffer unless the cut is
restored.
Air Force recruiting officials
said the reduction would mean
"considerable curtailment of volun-
tary recruiting methods and per-
haps complete elimination of the
advertising program."
According to best estimates,
overall recruiting monies of $12.5
million would be cut to the bone.
The Air Force pointed out it would
suffer more than the Army, which
still receives manpower through
selective service. The proposed $1,-
050,000 was earmarked for radio,
TV and other media in fiscal 1953.
The ad split is 60% Army and 40%
Air Force.
The House Appropriations Com-
mittee had recommended that re-
cruiting be pared $2 million. The
lower chamber lowered the boom
in adopting an amendment by Rep.
Leroy Johnson (R-Calif.) to pare
Army maintenance and operation
$135.6 million out of the budget
request of $4.5 billion. Another
amendment completed the job,
chopping pay and allowances for
field recruiting stations 75%.
Last week's action, taken during
debate on a Defense Dept. appro-
priations bill (HR 7391) aggre-
gates an already bruised condition
in which recruitment advertising
has found itself in recent months
[B*T, April 7].
When the current interim ad
allocations program for radio-TV
broadcasting and other campaigns
expires, personnel procurement au-
thorities will find the money cup-
board bare. An estimated $2 mil-
lion-plus of '52 funds is still frozen
by Congressional mandate. The
interim program is financed from
'51 monies of which another $170,-
000 is tied up [B«T, Feb. 1].
In hearings before a House Ap-
propriations subcommittee, Maj.
Gen. G. H. Decker, Army Dept.
budget division, pleaded that the
freeze on current ('52) funds has
curtailed local radio expenditures
and "made the task of obtaining
public service newspaper and radio
support much more difficult." Con-
gress has taken no action yet to
rescind the ban.
An Air Force official, on the other
hand, assured Congress that "we
will try as far as we can go with
free advertising — free space, free
time" in carrying out the '53
campaign. The program called for
radio and television spots "where
we think we can get the best re-
sults," according to Brig. Gen.
Omar O. Niergarth, chief, Military
Personnel Procurement Service,
USAF.
An MPPS authority acknowl-
edged last week that "we will
probably have to go on bended
knee to all media" to sustain the
program.
TUBE OUTPUT
Defense Orders Needed
MANY manufacturers of trans-
mitting tubes will need additional
defense orders to continue normal
operations this fall, the govern-
ment was told last Tuesday.
A special advisory group met
with George Henyan of National
Production Authority's Electronics
Division, and other officials to dis-
cuss production needs.
Committee members reported
some shortages of certain tube
types for non-military demands but
indicated that, in the main, suffi-
cient materials have been made
available to industry. Present and
proposed plant facilities should
meet production needs for both
transmitting and special purpose
tubes, NPA was advised.
Representatives of General Elec-
tric Co., Raytheon Mfg. Co., RCA,
Western Electric and other firms
were told that no substantial relax-
ation of controls is in sight [B»T,
April 7]. Copper will continue
scarce another year and the nickel
situation will remain acute even
longer. There will be sufficient cop-
per to meet current second-quarter
needs, however.
The session was called during
the heat of the steel dispute last
week. The government promptly
froze steel supplies deliveries for
civilian needs to conserve vital
stockpiles for defense.
While the strike failed to ma-
terialize, production was set back
by the mantling and dismantling
processes at the steel companies.
There were estimates that TV set
production would be cut about a
million receivers if it had come off.
The freeze on civilian goods using
steel will be maintained only long
enough to permit withdrawal of
stocks for defense production.
Aside from receiver production,
TV broadcasters are pinning their
hopes for new station construction
on availability of structural steel
late this year and in 1953.
NBC COMEDY PLAN
Morgan Returns
EDWARD P. MORGAN, after
more than a year at the Office of
Price Stabilization, leaves the gov-
ernment agency April 15 to return
to the Washington law firm of
Welch, Mott and Morgan. Mr.
Morgan was national director of
enforcement for the agency.
Introduced in N. Y.
NBC's Comedy Development Plan
to build new comedians, new writ-
ers and new material for television
has been introduced in New York
studios, with the first of a series
of bi-weekly revues staged for an
audience of NBC executives", TV
directors and program producers.
Produced by William Gargan Jr.,
the revues are not telecast and are
actually auditions intended to in-
troduce new talent and test new
comedy possibilities, according to
Joe Bigelow, producer of NBC-
TV's Royal Showcase, who is also
in charge of the development plan.
The comedy tests are the first phase
of an over-all talent development
scheme, ultimately to include the
NBC tryout theatre and the NBC
variety theatre on broadway, he
said. Results of comedy develop-
ment should be offered on the NBC-
TV network starting this summer,
Mr. Bigelow added.
BROADCASTING • Telecasting
RADIO HELPS AP
Newsgathering Cited
ASSOCIATED Press services in
the U. S. and 72 other countries
were channeled to a total of 5,564
outlets by the end of 1951 — with
domestic radio membership alone
having increased by 58 to a total
of 1,126 — according to a year-end
report by the AP general manager,
made public last Friday.
Domestic newspaper members in-
creased by 13 to 1,733, and outlets
for the news, radio and picture re-
port outside the United States rose
by more than 200 to reach 2,705.
* Speaking of the radio news serv-
ice— as distinguished from domes-
tic and world newspaper service,
newsphotos, features, etc. — the re-
port said that, since it was impos-
sible to give over the radio wire to
individual requests for specialized
coverage, radio service would op-
erate "on the basis of the greatest
good for the greatest number of
subscribers."
Some station members, it was
noted, had sought only football
scores and game details on Satur-
days during the fall, even to the
exclusion of all general news, and
there had also been requests for
baseball play-by-play coverage and
fights, round-by-round. Other sta-
tions had requested extensive cov-
erage of special events lending
themselves to sales of programs,
such as the Japanese peace confer-
ence at San Francisco.
Seeking Greater Coverage
State meetings of radio mem-
bers, the report continued, per-
sisted in seeking greater coverage
of the particular areas on Sun-
days. "Fundamentally," the gen-
eral manager observed, "they are
looking for something that does
not exist, since people's normal ac-
tivities do not make news Sunday
mornings." AP tried to expand its
Sunday coverage with long-dis-
tance telephone calls and tele-
grams, however.
General news coverage was aided
and increased throughout the year
by participation of radio members,
it was said. Cooperation of most
of the 162 radio members in locali-
ties where there are not newspaper
members was particularly cited as
"of noteworthy value."
Possibility of regular AP mem-
bership for qualified radio stations,
suggested by the AP board of di-
rectors as early as 1950, was dis-
cussed with newspaper members
and various state groups through-
out the year, the report indicated,
"but no definite conclusions were
reached."
Radio subscribers — quoted as
praising AP services highly and
criticizing harshly — indicated a
marked preference for straight,
factual news reports and omission
of slang from radio news wire, al-
though an occasional colorfully
written feature story drew member
praise, it was noted. A usual
criticism was that women's scripts
were overly specialized, that rural
radio listeners had no interest in
recipes for avocado salad or in
Paris styles.
Radio members of AP continued
to form state associations, accord-
ing to the yearly review, with a
new group formed in New Mexico
to bring the total to 36 state groups
which cover the geographical areas
of 46 states plus the District of
Columbia and Alaska.
The report noted that Tom
O'Neil, radio news editor of AP for
11 years, retired and was succeeded
in late December by John A. Aspin-
wall, former general early news
editor.
COLLEGE RADIO
Discussed at IBS Clinic
COLLEGE radio is still largely an
untried advertising medium which
should develop more facts about
itself and its market but which the
sponsor will be ready to use when
its proves itself, an Intercollegiate
Broadcasting System sales clinic
was told April 4 at Columbia U.,
New York.
The speaker was James C. Bowl-
ing of Philip Morris & Co.'s college
sales department, who outlined
both advantages and disadvantages
of advertising via the wired-radio
campus stations.
Thomas F. Clark, national repre-
sentative for the IBS group, re-
ported "reasonable success" in sales
of spot announcements, but empha-
sized the need for developing pro-
grams to offer agencies as well as
for more audience and market data.
"We are beginning to get the
medium across to the advertisers,"
he asserted.
Other speakers in the IBS week-
end sales and promotion clinic in-
cluded Leslie T. Harris, radio-TV
director of Colgate-Palmolive-Peet,
who stressed the importance of
public relations and publicity and
also noted the value of campus
radio experience as an "entree into
radio"; Roy C. Porteous, NBC-TV
account executive, who discussed
"The Television Salesman"; J.
Donald Foley, WCBS New York
advertising and promotion director,
who outlined station promotion
needs and tools, and Samuel Kauf-
man, NBC press dept., who
sketched NBC's activities in the
various fields of publicity.
'POLITICAL' ADS Wz5£E?
FRONTAL attack on institutional advertising was promised by Sen.
Hubert H. Humphrey (D-Minn.) last week which may add steam to a
brewing fight on Capitol Hill with the advertising industry.
It was learned by Broadcasting • Telecasting that the Senator is
engaged in consultation with the *
Bureau of Internal Revenue in an
effort to determine how so-called
"political" institutional advertising
can be eliminated as a deductible
tax expense by corporations.
This new development followed
Sen. Humphrey's broadside against
"political" institutional advertis-
ing in a speech on the Senate floor
[B«T, April 7].
At present, the bureau's policy is
to permit institutional advertising
to be deducted as an expense pro-
viding the amount spent is "reas-
onable" in comparison with the
firm's advertising budget of pre-
vious years.
Sen. Humphrey would have the
bureau tighten this policy and
crack down on firms which use so-
called "political" advertising and
mark off this expense in their in-
come tax returns.
Over the weekend of April 5, Sen.
Humphrey's Senate Small Business
Subcommittee on Newsprint re-
leased a report of a study made on
the problem of newsprint supply.
In the report, the subcommittee
concluded that "postal subsidies
and tax regulations tend to stimu-
late advertising that may be un-
necessarily extravagant and not
particularly productive. Possibly
our government can give more con-
sideration to its postal rates and
tax regulations."
May Turn to Legislation
Sen. Humphrey reportedly has
made his plans to first consider in-
stitutional advertising as a field
where corrective administration can
be applied. If the bureau is unable
to tighten its hand under the law,
the Senator will look into the pos-
sibility of clearing a path for the
bureau through legislation.
A sentence in the report, read-
ing: "Large publishers might help
to alleviate the situation [of news-
print shortages] by voluntarily ad-
justing and increasing their adver-
tising rates so as to discourage ex-
travagant use of newspaper space
for advertising," already has been
HERE IS signing for new show. Private Files of Matthew Bell, starring actor
Joseph Cotton, on MBS (4:30-4:55 p.m., Sunday), sponsored by Seabrook
Farms Inc., Bridgeton, N. J. This is firm's first use of national radio. L to
r: Jack Seabrook and Courtney Seabrook, vice presidents of firm; Mr. Cotten,
and Frank White, MBS president.
disavowed by the Senator [B»T,
April 7].
Sen. Humphrey said he had not
been aware this language was in
the report and in any case it had no
business being in the report.
Should the Senator be successful
in forcing the hand of the bureau
in cracking down on "political" in-
stitutional advertising, the ruling
would affect the funneling of ad
budgets in both radio and televi-
sion as well as in the printed media.
The report was delayed on Capi-
tol Hill for a week. One paragraph
was deleted when Sen. Andrew F.
Schoeppel (R-Kans.) said he would
criticize sections of the report
which blamed the newsprint short-
age on increased advertising.
Further Explanation
In the report, the Senate com-
mittee recommended legislation for
the formation of publisher-owner
cooperatives for the manufacture
and distribution of newsprint.
In further explanation of why
the Senator is against higher ad-
vertising rates, an associate ex-
plained last week that the "little
fellow" would be squeezed out of
the picture.
While he is not against the prac-
tice of a corporation or any person
advertising in order to expound po-
litical views, Sen. Humphrey said
"it is not a legitimate business
expense. It has nothing to do
with the product sold by a corpora-
tion. . . ."
BROADCASTING • Telecasting
WISMER TO LEE
To Help Guide Expansion
HARRY WISMER, radio - TV
sportscaster and commentator, has
joined the Thomas S. Lee Enter-
prises in a general executive ca-
pacity, President Thomas F.
O'Neil announced Thursday.
Mr. Wismer will be assigned to
work on the new and expanded
program of the O'Neil radio and
television stations, including WOR-
AM-FM-TV New York, and the
Mutual Yankee and Don Lee radio
networks, and later this month will
start his own series of sports broad-
casts on WOR. The five-times
weekly program will be sponsored
by General Tire & Rubber, of
which Mr. O'Neil is vice president.
The sportscaster will also develop
a sports feature on WOR-TV in
the future, and will continue with
his reporting of major athletic
events, the announcement said.
Mr. Wismer had been associated
with ABC as a member of its sports
division and then on a free lance
basis until last fall, when he moved
his New York offices from ABC
quarters and assumed independent
operations.
April 14, 1952 • Page 31
m pup j. Mtjier )^ SHEA NAMED
PHILIP JOHN MEYER, 70,
founder and owner of KFYR Bis-
marck, N. D., died April 6 follow-
ing a heart attack at his winter
home in Miami Beach, Fla.
Mr. Meyer, also president of the
Meyer Broadcasting Co., licensee
of KFYR, founded the station in
1925. He reportedly was one of
the first three persons to get a sta-
tion license from ex-President Her-
bert Hoover, who was then Secre-
tary of Commerce. The Dept. of
Commerce then governed radio.
KFYR grew from a one-man
operation to its present stature as
a 5 kw station on 550 kc. From the
outset, Mr. Meyer aimed at im-
proving Canadian-North Dakotan
relations, once strained.
So successful was this effort that
in 1932 a delegation from Winni-
peg went to Bismarck to honor Mr.
Meyer.
Born in Waseca, Minn., Mr.
Meyer moved to Bismarck at an
early age. At the time he started
the radio station he was working
in his father's combination florist-
stationery store.
Mr. Meyer was a member of the
Bismarck Chamber of Commerce,
the Rotary Club, Bismarck Maso-
nic Lodge, the Shrine at Fargo,
WOPA-LBS CASE
Settlement Terms Studied
FINAL terms of the out-of-court
settlement between WOPA Oak
Park, 111. and Liberty Broadcasting
System were being checked last
week by WOPA owners Egmont
Sonderling and William L. Klein.
The agreement was drawn during
the NARTB convention by these
men, who also own United Broad-
casting Co., Chicago, and Gordon
McLendon, Liberty president, and
James Foster, LBS executive vice
president.
Although both parties have
agreed not to divulge settlement
terms, it is presumed Liberty will
pay a cash sum to WOPA and con-
tinue with WCFL Chicago as its
affiliate. WOPA charges affiliation
contract violation.
Magazine Revenues Up
MAGAZINE advertising revenues
reached a new high during the first
quarter of 1952, with a total of
$122,941,552, up 10.1% from the
$111,623,629 gross for the first
quarter of 1951, according to Maga-
zine Advertising Bureau. Pages of
magazine advertising were up
3.97c, with 18,894.50 pages in the
opening three months of 1952 to
18,188.13 in the same period of last
year. Sunday newspaper sections
are down from last year, MAB re-
ports, with total first-quarter bill-
ings of $13,846,354 this year, down
8.5% from the $15,125,735 last
year. Advertising pages in Sun-
day supplements for the quarter
dropped to 1,160.27 this year from
1,186.34 last, a decrease of 2.2%.
Page 32 • April 14, 1952
N. D., and recently was granted a
life membership to the Elks.
Surviving are his wife, the for-
mer Etta Hoskins, of Bismarck,
and a daughter, Mrs. William
Ekberg, whose husband is an in-
structor at the U. S. Naval Aca-
demy.
Funeral services were held in
Miami Beach April 8.
Martin H. Barrett
FUNERAL services, followed by
interment in Holy Cross Cemetery,
Los Angeles, were held last Wed-
nesday for Martin H. Barrett, 43,
West Coast representative of Cun-
ningham & Walsh., New York agen-
cy. He died at St. John's Hospital,
Santa Monica, on April 7, after a
lingering illness. Surviving are a
daughter, 3%, his mother, five sis-
ters and three brothers.
Heads NBC Cleveland Outlets
HAMILTON SHEA, controller of
owned and operated stations of
NBC, was named general manager
of the network's WTAM-AM-FM
and WNBK (TV) Cleveland last
week following the resignation of
John McCormick from that post.
The appointment, announced
Tuesday by James M. Gaines, NBC
vice president in charge of the
O&O division, is effective May 1.
Mr. Gaines predicted that Mr.
Shea "will bring new excitement to
radio and television in Cleveland,"
and said the network's stations
there "will explore new formulas
and devices to accentuate the vital
policy of community integration."
"Mr. Shea's most important job
is one of service to the greater
Cleveland community," he said. "He
will add to this local service the
world-wide facilities of the na-
WRFD HOLDS OPEN HOUSE
18,471 Visit New Radio Farm at Dedication
RURAL Ohio trekked from all the
state's 88 counties when 18,471
Ohioans attended a weeklong dedi-
cation of the new WRFD Worth-
ington studios and 260-acre Radio
Farm at Powell Rd. on route 23 in
Delaware County.
Greeting the rural Ohioans per-
sonally was Col. "Pop Hess," 72-
year-old farm sales representative.
Some 6,000 Ohio families drove
an average of 75 miles through
cold wet weather to cause a traffic
jam near the scene, during the first
big day of the Open House week,
the station noted. Highlighting
the opening day was a two-hour
dedication broadcast with Ohio
Governor Frank J. Lausche intro-
ducing the program.
"It seemed like all Ohio came
walking through our front door
. . . and we like it!" said J. D.
Bradshaw, WRFD manager. "Our
open house success proved to all
Ohio stations that 'Wherever you
go there is radio!'"
Included in the mass attendance
were church, school, civic and farm
groups, all arriving by chartered
bus and special auto tours through
dedication week.
WRFD staffers and Worthington
high school students greeted them
with tours and gifts of baby vanda
orchids flown from Hawaii, animal
balloons, WRFD folders and book
matches. Staff personalities en-
tertaining included Ray Roese,
with Frank LaRue and orchestra,
mornings on Hospitality House,
WRFD Women's Director Mary
Lou Pfeiffer on her daily programs,
Kitchen Kettle and Your Home
and Allen James, staff pianist, and
Floyd Mussard, baritone, in quar-
ter-hour musicals.
Dedicatory Speakers
Herbert E. Evans, vice president
and general manager of the Peo-
ples Broadcasting Corp., station's
owner and operator, dedicated
WRFD at the opening day cere-
monies, and Murray D. Lincoln,
president of the firm and of Farm
Bureau Insurance companies, Co-
lumbus, spoke on "Peace Through
Abundance."
The sponsors' tour took place on
the second day and at a sponsors'
dinner in Columbus, 400 heard
talks by Edgar Kobak, WTWA
Thomson, Ga.; Joseph C. Harsch,
Christian Science Monitor, and
Liberty Broadcasting System news
commentator, and A. C. Nielsen
tional networks of NBC in radio
and television. Thus local and na-
tional programming will stand
side by side to form the strongest
broadcasting partnership in Cleve-
land."
With NBC since 1949, when he
joined as controller of the O&O
division, Mr. Shea formerly was
treasurer and controller of Emer-
son Drug Co. for five years, during
which time he was closely asso-
ciated with the successful Bromo-
Seltzer advertising campaigns. He
previously was with Chase National
Bank for two years and with Tel-
Autograph Corp. for six years.
His successor as operations di-
rector and controller of the O&O
division was not designated.
20- Year Radio Veteran
Mr. McCormick, leaving the man-
agership of the WTAM properties,
has been in radio for more than
two decades and with NBC since
1940 except for a part of 1945
when he was on leave of absence to
serve as director of the radio de-
partment of the Republican Na-
tional Committee.
He joined WGBS (now WINS)
New York in 1930 as an announcer,
engaged in free-lance program
work in New York from 1932 to
1934, then moved to WKRC Cin-
cinnati as program and production
director, rising to assistant man-
ager of the station in 1935 and
manager in 1936. He joined WCCO
Minneapolis in 1938 as assistant
manager and two years later en-
tered NBC service as an account
executive in the central division.
Except for the brief leave of ab-
sence, he remained with the central
division until named manager of
WTAM on Feb. 1, 1948.
HERE are the new studios of WRFD Worthington, Ohio, and 260-cucre
radio farm, dedicated during the station's weeklong Open House.
Jr., administrative vice president
of the audience measurement firm.
The closing day saw WRFD pre-
senting the first broadcast of the
Columbus Little Symphony with
G. E. Hardesty conducting. Be-
fore the Open House week WRFD
entertained the Ohio press at a
luncheon, with Mr. Evans of PBC
describing the station's future de-
velopment plans. The station was
the cover feature of the March is-
sue of the Ohio Farm Bureau News
and received a seven-page spread
in the Columbus Citizen magazine
section. More than 5,000 invita-
tions were mailed throughout Ohio.
During the Open House week
WRFD sponsors furnishing spe-
cial contest and door award prizes
included: Meridian plastic tile,
Youngstown kitchen, Gibson re-
frigerator, Apex washer, Norge
home freezer, Hamilton clothes
dryer, Tappan range, Crosley elec-
tric range, Perfection electric
range, Gruen watches, Lincoln
farm welder, Westinghouse roast-
er, Crosley radios, Columbus plas-
tic kitchen sets, Big H feed, Purity
feed, Genuine Pfister hybrid, Mi-
ami baby chicks and others.
BROADCASTING • Telecasting
1951 Iowa Radio Audience
Survey reveals important
trends in PROGRAM
PREFERENCES!
In comparing Iowa's "best-liked" types of radio pro-
grams in 1951 with those of 1947, 1948, 1949 and
1950, the 1951 Iowa Radio Audience Survey* highlights
several important trends which might well influence your
radio plans.
Here, in capsule form, is the five-year comparison for
16 program types:
MEN
1947
Survey
1951
Survey
WOMEN
1947
Survey
1951
Survey
News broadcasts
80.4%
87.1 %
News broadcasts
72.1 %
79.9%
Featured comedians
71.5
62.0
Featured comedians
66.3
57.6
Popular music
39.9
48.5
Popular music
44.7
51.4
Sports broadcasts
38.7
47.4
Audience participation 47.4
49.4
Audience participatio
n 41.7
41.0
Complete drama
43.1
38.4
Market reports
25.2
30.6
Religious music or
Oldtime music
23.2
29.7
devotionals
28.5
28.2
Complete drama
32.7
28.2
Sports broadcasts
16.6
27.4
Variety programs
29.5
20.6
Serial drama
30.5
26.7
Religious music or
Oldtime music
19.5
21.9
devotionals
17.4
18.4
Variety programs
32.3
21.3
Talks, comment
20.5
16.4
Homemaking pro-
Band music (brass)
14.5
15.3
grams
18.2
18.8
Talks on farming
17.0
14.3
Market reports
12.8
16.1
Serial drama
15.2
12.3
Talks, comment
15.0
15.0
Classical music
16.1
9.5
Classical music
20.7
14.6
Homemaking pro-
Band music (brass)
13.2
13.4
grams
4.3
5.4
Talks on farming
8.8
8.3
Note the growing popularity among both men and women
of news and sports broadcasts, popular music, market
reports and oldtime music. And notice the substantial
decline in popularity of featured comedians, complete and
serial drama shows, classical music and variety programs.
In almost every case the trend is consistent, year after year,
indicating a definite pattern rather than a temporary shift
in preference.
You'll find the 1951 Iowa Radio Audience Survey one
of your most valuable reference books. It's packed with
authentic, up-to-date information. It is one of America's
most dependable radio studies. Write us for your copy,
today! — or ask Free & Peters!
The 1951 Survey proves again that WHO continues to be your best
radio approach to the Iowa market. With its 50,000-watt, Clear
Channel voice, its top-grade programming and its enlightened
Public Service attitude, WHO is Iowa's greatest radio outlet —
listened to by more lowans night and day than any other
station in the State.
WIKI®
*/©r Iowa PLUS +
Des Moines . . . 50,000 Watts
Col. B. J. Palmer, President
P. A. Loyet, Resident Manager
FREE & PETERS, INC.
National Representatives
*The 1951 Iowa Radio Audience Sur-
vey is the fourteenth annual study of
radio listening habits in Iowa. It
was conducted by Dr. F. L. Whan of
Wichita University and his staff. It
is based on personal interviews during
March and April, 1951, with 9,180 Iowa
families — all scientifically selected from
Iowa's cities, towns, villages and
farms, to present a true and accurate
picture of the radio audience in Iowa.
Advertisement
MM
THE NEEDLE!
IjSj Vice-Pres. Sen'l. Mgr.
Associated Program Service 151 W. 48ttf NX 19
IMMMMMmMM
McFarland Bill — Senate Eyes
(Continued from page 25)
UNANIMOUS!
'Wo transcription library can
approach APS." That was the
unanimous verdict of broadcast-
ers in the U. S. and Canada at
both NAETB and CAB Conven-
tions in Chicago and Toronto dur-
ing the past weeks.
"It sounds better" was a frequent
comment. The cumulative impact
of all that fine talent ... all that
specially-arranged music . . . made
a sound that broadcasters liked.
And sound counts in radio.
"What a talent list" Delighted
programmers revelled in that
APS Talent Roster. Where many
libraries have cut corners, APS
has built well — with basic in-
gredient music. Yes — we saw the
importance of commercial help as
a part of library service long ago
— long before the rest, but the big
difference lies in the fact that we
didn't borrow from the music (the
heart of any library!) to pay for
the sales gimmicks.
"You must be after a rate in-
crease," was an oft-heard com-
ment. Broadcasters were realiz-
ing that APS' overwhelming
superiority as a station tool made
it an outstanding value. Where
good names and "important" mu-
sic have been on the down grade
in "promotional" libraries, they
keep piling up at APS stations.
And a library is never any better
than its talent and its music, no
matter what else you use for trim-
ming.
"The phone rings more often since
we started with APS" said many
friends in Toronto and Chicago.
It's true there's a startling differ-
ence in APS music — because it's
so different. It's a different
sound, and listeners call to ask
"Where can I get that music?"
Many APS stations proudly re-
ply: "Sorry, you just can't get it.
That's music transcribed especial-
ly for this station."
"We're always reading raves
about your talent" said a flock of
wide-awake broadcasters. We ex-
pect that. Where else can you find
winners like Rosemary Clooney
. . . Guy Mitchell . . . Vic Damone
. . . Evelyn Knight . . . Kay Armen
. . . Ted Dale . . . Glenn Osser . . .
Al Goodman. ... a flock of others
. . . always in the headlines. Re-
cently we've seen "Four Star"
ratings for personal appearances
like the Clooney current night-
spot tour . . . Guy Mitchell's Tor-
onto date . . . Evelyn Knight's
superb singing at the Swank
Plaza in N. Y. . . . Glenn Osser's
incomparable conducting on TV
. . . etc.
"How can you keep this up?" Was
a frequent question. It's easy to
answer. We're the music special-
ists of the library business. Per-
formers like us, do their very best
for us. We have the know-how,
and we spend our music dollars
for performances that can be
used, not for musical "gimmicks"
you can't even find once the li-
brary arrives. A library is like
any other kind of entertainment
material. It "plays" or it doesn't.
Ours does.
"It's been ten years — and we use
it more than ever." We heard
that from many old friends. They
chuckle with us at the "two-years-
and-out" kind of library. There's
only one "best performance," and
once you have it, there's no sen-
sible reason for changing to sec-
ond best "just for a change."
Stations never junk top-audience
shows "just for a change" and our
old friends have learned that
when you have a flock of solid
performances all in one library it
gets better and better as time
goes on and new material keeps
flowing in.
"How much?" We enjoy hearing
that question. It's a "closer" for
us. That's because there's an APS
library service for every broad-
caster. Our Specialized libraries
lease at rates like these: $19.50,
$22.50, $32.50, $39.50, $47.50 per
month. The full basic APS library
costs less than any other full-
sized library on the market. A
bargain? Nope! Just a sensibly
priced service for broadcasters,
produced by broadcasters who
know broadcasting problems. We
have nothing else to sell — this is
a full-time business for us.
ASSOCIATED PROGRAM SERVICE
151 W. 44th StrMt, New York
PLoro 7-7710
Page 34 • April 14, 1952
rule or regulation of the Commission
authorized by this Act or by a treaty
ratified by the United States; and
"(5) for violation of or failure to ob-
serve any cease and desist order issued
by the Commission under this section.
"(b) where any person (1) has failed
to operate substantially as set forth in
a license, or (2) has violated or failed
to observe any of the provisions of this
Act, or (3) has violated or failed to
observe any rule or regulation of the
Commission authorized by this Act or
by a treaty ratified by the United
States, the Commission may order such
person to cease and desist from such
action.
"(c) Before revoking or suspending
a license or revoking a permit pursuant
to subsection (a), or issuing a cease
and desist order pursuant to subsection
(b), the Commission shall serve upon
the licensee, permittee, or person in-
volved an order to show cause why an
order of revocation or suspension or a
cease and desist order should not be
issued. Any such order to show cause
shall contain a statement of the matters
with respect to which the Commission
is inquiring and shall call upon said
licensee, permittee, or person to appear
before the Commission at a time and
place stated in the order, but in no
event less than 30 days after the receipt
of such order, and give evidence upon
the matter specified therein; except
that where safety or life or property
is involved, the Commission may pro-
vide in the order for a shorter period.
If after hearing, or a waiver thereof,
the Commission determines that an
order of revocation or suspension or a
cease and desist order should issue, it
shall issue such order, which shall in-
clude a statement of the findings of the
Commission and the grounds and rea-
sons therefor and specify the effective
date of the order, and shall cause the
same to be served on said licensee,
permittee, or person.
"(d) Except insofar as other provi-
sions of this Act provide for specific
forfeitures, in any case where subsec-
tion (a) or (b) of this section author-
izes the revocation or suspension of a
license, the revocation of a construc-
tion permit, or the issuance of a cease
and desist order, and in any case where
section 303 (m) of this Act provides
for the suspension of an operator's
license, the Commission may, in lieu
of revoking or suspending the license,
or revoking the permit, or issuing the
cease and desist order, or in addition
to issuing the cease and desist order,
direct the payment of a forfeiture to
the United States of the sum of $500
for each day during which any offense
specified in subsection (a) or (b) of this
section, or in section 303 (m), occurred,
or such lesser sum as the Commission
may find appropriate in the light of all
of the facts and circumstances of the
particular case. Before the imposition
of any forfeiture herein provided for,
the Commission shall serve a notice of
apparent liability for the forfeiture of
a specific sum of money, which sum
may be determined by the Commission
on the basis of information then before
it. Such notice shall give a reasonable
opportunity to apply for a hearing, or,
if a hearing is waived, to submit a
written request for remission, or re-
duction in the amount, of the forfeiture,
such written request to be supported
by a statement of the facts warranting
remission or reduction. The Commis-
sion, upon final determination of the
amount of any forfeiture, shall give
notice thereof and specify the time,
not less than thirty days after receipt
of notice, within which to pay such
sum into the Treasury of the United
States. If not paid within the period
specified, suit may be brought as pro-
vided in section 504 of this Act for re-
covery of a forfeiture. In any case
where the Commission has served an
order to show cause pursuant to sub-
section (c) of this section, the Commis-
sion, after hearing or waiver thereof as
therein provided, may, in lieu of re-
voking or suspending a license, or re-
voking a permit, or issuing a cease and
desist order, or in addition to issuing
a cease and desist order, in such pro-
ceeding, impose the forfeiture provided
for in this subsection. If a hearing is
waived, a reasonable opportunity shall
be given to submit a written request
for remission, or reduction in the
amount of the forfeiture, supported by
a statement of the facts warranting
remission or reduction. Any forfeiture
ordered after the service of an order
to show cause shall be collected as
provided above.
"(e) In any case where a hearing is
conducted pursuant to the provisions
of this section, both the burden of pro-
ceeding with the introduction of evi-
dence and the burden of proof shall be
upon the Commission.
"(f) The provisions of section 9 (b)
of the Administrative Procedure Act
which apply with respect to the insti-
tution of any proceeding for the suspen-
sion or revocation of a license or permit
shall apply also with respect to the
institution, under this section, of any
proceeding for the issuance of a cease
and desist order or for the imposition
of a forfeiture."
ABC-UPT MERGER
Hearing Nears Conclusion
FINAL two- to four-week phase of
the hearing on the proposed merger
of United Paramount Theatres with
ABC begins at the FCC today
(Monday) [B*T, April 7].
First witness will be Gordon
Brown, owner of WSAY Rochester,
N. Y. He will appear as a public
witness. Mr. Brown has been at
odds with the networks — especially
ABC — for some time.
Next part of hearing will bring
testimony from DuMont officials,
who will offer rebuttal to testimony
favoring the merger.
WSMB New Orleans half-interest
transfer from Paramount Pictures
to UPT will be considered next.
Finally, FCC Counsel Frederick
W. Ford will cross-examine Para-
mount Pictures and UPT directors.
He is expected to delve into the
propriety of certain theatre acqui-
sitions by those companies.
The number of witnesses Mr.
Ford plans to question and the
manner of his interrogation will
determine whether the hearing is
concluded within two weeks or four
weeks.
FCC Hearing Examiner Leo
Resnick said that regardless of
whether the proceeding is com-
pleted with two weeks or a month,
he still expects to issue his initial
decision by October 1.
Observers point out that if the
Commission accepts Mr. Resnick's
findings the final decision may be
out by December 1 — providing that,
upon filing of the exceptions to the
initial decision, the Commission
proceeds promptly to oral argu-
ment.
On the other hand, if the Com-
mission should differ with the ex-
aminer's conclusions, the final de-
cision may not be forthcoming for
a much longer period of time.
The hearing began Jan. 16.
Haber Buys WFEC
SALE of WFEC Miami, 250 w day-
time station on 1220 kc, was com-
pleted last week pending FCC ap-
proval. Price is $75,000. Buyer is
David Haber, of New York and
Miami, who has investments in real
estate and has interest in various
taxicab companies including 50%
of Cresent Cab Co., New York.
Seller is Howard D. Steere. Trans- I
action was handled by Blackburn- |
Hamilton Co.
ROADCASTING • Telecasting
Watch your
pennies, Mister!
When you buy radio time these days, you want
to make every penny count. In Baltimore, the way
you do it is simple. You just buy WITH — the
BIG independent with the BIG audience!
Every penny you spend on WITH helps produce exactly
what you want from radio — low cost results! Because
WITH delivers more buying listeners-per-dollar than
any other radio or TV station in Baltimore.
No wonder WITH is so popular with the local folks! Their
advertising must produce immediate, economical results.
And WITH regularly carries the advertising of more than
twice as many retail merchants as any other station in townl
Let your Forjoe man give you the whole
lgniB , WITH story today!
IN BALTIMORE
TOM TINSLEY, PRESIDENT
REPRESENTED BY FORJOE I COMPANY
? BROADCASTING • Telecasting
April 14, 1952 • Page 35
ARF Reactivated
(Continued from page 27)
To an advertiser who prefers
to captivate audiences
There are no captive radio audiences in Iowa. Every
set has a dial. The dials work, the radios work, and
any listener is free to free lance. Apart from the
totalitarian implications of the word (no self-re-
specting Iowan — that's the same as saying no Iowan
— would sit still for being a captive anything) we
figure an audience earned on program merit is more
healthy for business.
Being on WMT, CBS outlet in Eastern Iowa, is like
occupying a choice location on Main Street. Twenty-
three of the top twenty-nine programs are on CBS.
There's great customer traffic — great opportunity to
reach more than 300,000 radio families in WMT-
land. They're captivated by programming — CBS
and local. For full details, trap a Katz Agency rep
(they capture easy).
5000 WATTS, 600 KC
REPRESENTED NATIONALLY BY THE KATZ AGENCY
BASIC CBS RADIO NETWORK
Page 36 • April 14, 1952
a study of the Foundation's pro-
gram and make recommendations
for enlarging the service to the
membership.
A complete report was made at
Thursday's board meeting on the
various research projects which
ARF plans to undertake. It is
expected that analyses of these
projects will be completed within
a month, so that work can be com-
menced without further delay. A
survey of the membership showed
a study of magazine ad reader-
ship measurement and one of radio-
TV ratings most wanted by most
subscribers, and it was indicated
they will be undertaken first. The
ARF research committee has also
recommended two short-term proj-
ects, one of preparing analytical
tabulations of the findings of ARF
continuing studies, the other a
study of the relationship of ad-
vertising expenditures to sales and
to national income. Presumably
these will also be launched
promptly.
Mr. Kobak will serve as salaried
president of ARF but continue his
consulting practice, retaining his
headquarters at 341 Park Ave.,
New York. He is not under con-
tract to ARF and is to devote one
day a week to the foundation once
it is well under way.
Among Clients
Among his clients, it is under-
stood, are General Mills, Knox-
Reeves Adv., Miles Laboratories,
Westinghouse Radio Stations Inc.,
A. C. Nielsen Co., Cleveland Plain
Dealer. He also is identified with
McGraw-Hill interests.
In addition Mr. Kobak is owner
of WTWA Thomson, Ga., and a
weekly newspaper in that city. He
is an NARTB director-at-large for
small stations. Just a fortnight
ago he resigned as chairman of the
board of Broadcast Advertising
Bureau. In advertising much of his
career, Mr. Kobak was president of
Mutual network before becoming a
consultant. Prior to that he had
served in high executive capacity
at NBC and McGraw-Hill as well
as in the agency field.
Fred B. Manchee, executive vice
president of BBDO and chairman
of the ARF Projects Development
Committee, reviewed survey results
at the ANA convention in March.
In the survey, 72% voted for the
magazine readership study and
65% wanted the radio-TV ratings
study. Ranking fourth was the
effect of TV on magazine and/or
newspaper reading.
"We want to be sure that we can
rely with confidence on the data we
receive on the measurement of our
radio and television advertising,"
Mr. Manchee had told the ANA
convention. He added that agencies
rated the radio-TV project first in
their voting, with advertisers rank-
ing it fourth and media fifth.
ARF will not go into the rating
measurement business, according
to Mr. Manchee, but try to get the
answers to questions asked about
present methods and techniques.
This, he felt, would aid in inter-
preting present data and possibly
lead to improved techniques. In ad-
dition it would put into force rec-
ommendations made last year by a
special test survey committee which
called for field testing of broadcast
research methods. This committee
had been formed following an ad-
vertisement in the July 10, 1950
issue of Broadcasting • Telecast-
ing.
In this advertisement Stanley G.
Breyer, KJBS San Francisco,
pointed to confusion in radio re-
search and proposed an impartial
evaluation of techniques. The re-
port was made March 3, 1951 by
Dr. Kenneth H. Baker, then NAB
research director who served as
chairman of the special test survey
committee.
PEABODY AWARDS
Announcement Set May 7
ANNUAL George Foster Peabody
Radio and Television Awards will
be announced May 1 in New York
at a meeting of the Radio Execu-
tives Club of that city at the
"Waldorf-Astoria, Dean John E.
Drewry of the Henry W. Grady
School of Journalism, U. of Geor-
gia, has announced.
The awards, given for outstand-
ing meritorious public service dur-
ing 1951, are presented to indi-
viduals, stations and/or networks
as follows:
Radio — for public service by a
regional station above 1 kw, public
service by a local station 1 kw or
under, reporting and/or interpreta-
tion of the news, drama or other
non-musical entertainment, music,
education, children's program or
series and promotion of interna-
tional understanding; television —
education, entertainment, news
and /or interpretation and chil-
dren's program or series. Special
awards also are made.
LEE ESTATE
Twin Sisters Named
TWIN sisters Marilyn Joan and
Mary Jean Lee who will eventually
receive nearly $1 million from the
estate of the late Thomas S. Lee
have been granted a monthly allow-
ance of $150 each in Santa Monica
Superior Court.
Cousins of Mr. Lee, the 16-year-
old twins were among 10 persons
named to share $4,788,206 remain-
ing from $12% million left by the
heir to the late Don Lee broadcast-
ing and automobile distribution
fortune. They are daughters of the
late Cupler Lee, brother of Don
Lee, and reside with their mother,
Mrs. Frances M. Lee in Northridge,
Calif. The twins are to receive
$470,000 each from estate.
ROADCASTING • Telecasting
with TEXANS
More Texas advertisers
used KMAC during the
first quarter of 1952
than any other San
Antonio radio station.
Texan s Know Texas! "
MUTUAL ON 630
SAN ANTONIO
* HOWARD W. DAVIS, OWNER
* REPRESENTED NATIONALLY BY GEORGE P. HOLLINGBERY Co.
BROADCASTING • Telecasting
April 14, 1952 - Pa^e 37
". . . we are left with no alterna-
tive. Despite the inadequate show-
ing made by the non-commercial
educational group, circumstances
dictate that the requested reserva-
tions be made," he concluded.
Dissenters — Jones, Hennock, Sterling
(Continued from page 2U)
sole basis for Comr. Webster's con-
curring opinion.
"The failure of the commercial
interests to make a strong, posi-
tive showing with respect to edu-
cational productions leaves me with
the impression that that group is
not as prepared to voluntarily go
forward with this type of television
programming as originally indi-
cated . . .," he said.
"But, with respect to an over-
whelming majority of the 209 com-
munities tentatively assigned edu-
cational channels by the Third
Notice, support therefor by local
educational organizations took, for
the most part, the form of affidavits
stating that reservations of such
channels were desired," he con-
tinued.
upcoming
WBT's 'Mr. Dixie'
CAREER of Grady Cole, WBT
Charlotte farm director, is traced
in the April 19 issue of Collier's
magazine. The article is written by
William A. Emerson Jr. under the
title, "Mr. Dixie." Writes Mr.
Emerson : "Grady is generally rec-
ognized in the Carolinas by sight
or sound. He'd be downright dis-
heartened if a formal introduction
were necessary."
April 15-17: AIEE Southwest District
meeting, Jefferson Hotel, St. Louis.
April 16: Brand Names Foundation's
"Brand Names Day" conference. Wal-
dorf-Astoria, New York.
April 16: BAB Sales Clinic, Los An-
geles.
April 16-18: American College Public
Relations Assn. 36th annual conven-
tion, Carter Hotel, Cleveland.
April 17-20: Ohio State U. Institute for
Education by Radio-Television, 22d
annual meeting, Deshler - Wallick
Hotel, Columbus, Ohio.
April 19: Ohio Assn. of Radio News
Editors, annual meeting, Deshler-
Wallick Hotel, Columbus, Ohio.
April 19: Catholic Broadcasters Assn.
midwestern regional meeting, Chi-
cago.
April 19: Cincinnati section, Institute
of Radio Engineers, Spring technical
conference, Cincinnati.
An independent survey of radio listening hab-
its in the Red River Valley was recently made
by students at North Dakota Agricultural Col-
lege. The Survey covered 3,969 farm families
in 22 counties within about 90 miles of Fargo.
In answer to the question, "To what radio sta-
tion does your family listen most?" 78.6% of
the families said WDAY, 4.4% Station "B",
2.3% Station "C", 2.1% Station "D", etc.
WDAY was a 17-to-l choice over the next sta-
tion ... a 3V2-to-l favorite over all competition
combined!*
It's the same story in town. Year after year,
WDAY makes a run-away of the Hooper race,
consistently getting a 3-to-l greater Share of
the Fargo-Moorhead Audience than all other
stations combined!
Truly, WDAY is a colossal radio buy in a
stupendous farm market. Write direct, or ask
Free 8C Peters for all the facts.
Competition includes local studios of the other three major networks.
f& WDAY • NBC • 970 KILOCYCLES • 5000 WATTS
^mp~ FREE & PETERS, INC., Exclusive National Representatives
fomen Inc., in cooperation with
Advertising Assn. of the West. 6th
annual Frances Holmes achievement
awards. Ambassador Hotel, Los An-
geles.
April 20-24: American Newspaper Pub-
lishers Assn., annual convention,
Waldorf-Astoria, New York.
April 21: BAB Sales Clinic, San Fran-
cisco.
April 21-25: Society of Motion Picture
and Television Engineers, 71st semi-
annual convention, Drake Hotel, Chi-
cago.
April 21-26 : Educational Television Pro-
grams Institute seminar, Pennsylva-
nia State College, State College, Pa.
April 23: BAB Sales Clinic, Portland,
Ore.
April 24: MBS stockholders annual
meeting, New York.
April 24: BMI Program Clinic, Palliser
Hotel, Calgary, Alta.
April 24-25: Radio -Television Mfrs.
Assn. and RTMA of Canada, 9th in-
ternational conference, General Brock
Hotel, Niagara Falls, Ontario.
April 25: BAB Sales Clinic, Seattle.
April 25-27: Advertising Federation of
America, Fourth (Florida) district,
Casablanca Hotel, Miami Beach, Fla.
April 28: BMI Program Clinic, Owens-
boro, Ky
April 29-30: New York Chapter, Ameri-
can Marketing Assn. -Sales Execu-
tive Club of New York, merchandis-
ing clinic, Hotel Roosevelt, New
York.
April 30: BMI Program Clinic, Sioux
Falls, S. D.
April 30-May 2: Assn. of Canadian Ad-
vertisers, 37th annual meeting, Royal
York Hotel, Toronto.
Page 38 • April 14, 1952
NARTB MEMBERS
Total Passes 1,500 Mark
AM STATION membership of
NARTB reached the 1,000 mark
last week — highest point in the last
two years, according to President
Harold E. Fellows. This brings
the overall membership total to
more than 1,500, comprising in
addition to the AM group a total
of 376 FM stations, 92 TV mem-
bers (88 stations, four networks)
and 75 associate members.
No. 1,000 in the NARTB AM di-
rectory is WOWL Florence, Ala.,
according to William T. Stubble-
field, NARTB station relations di-
rector.
Most of the members recently
signed made application during
the NARTB convention in Chicago,
where the Station Relations Dept.
maintained a service desk. Over
1,100 service calls were handled
at the desk by William Treynor,
assistant station relations director,
and Helen Fruth. The service
desk served as a central point for
phone calls, telegrams and other
messages addressed to convention
delegates.
Other new member stations include
KLCN Blytheville, Ark.; KXO Ogden,
Utah; KOJM Havre, Mont.: KSJV San-
ger, Calif.; KULP El Campo, Tex.;
KVNU Logan, Utah; KWKC Abilene,
Tex.; KUSC (FM) Los Angeles; WACO
Waco, Tex.; WANS Anderson, S. C;
WQXI Buckhead, Ga.; WVLK Ver-
sailles, Ky.; WSFA Montgomery, Ala.;
WPAQ Mount Airy, N. C; WPAL
Charleston, S. C; WNOK Columbia,
S. C; WLOK Lima, Ohio; WIBW To-
peka; WGTM Wilson, N. C; WGCM,
WGCM-FM Gulfport, Miss.; WCRI Al-
bertville, Ala.; KWCB Searcy, Ark.;
KHAS Hastings, Neb.; KCKN Kansas
City.
BROADCASTING • Telecasting
M^yC doesn't operate 4
But it does run a
s or theaters//
that feeds
Sit and mm
top rated programs plus sparldinq
local shows to a^rife^so high
that it covers all of plus adjacent
parts of/
mi
This is a reprint from the Monday, March 10th
issue of the New Haven Evening Register
wr^tc
Represented by ihe Katz Agency
Subscriber, NARTB seat and good practice
Truly Connecticut's Only Window on the
World for Over 250,000 TV Homes.
DCASTING • Telecasting
April 14, 1952
HOW MANY COMMERCIALS AIRED IN '51?
Summer
'Boom- State
More than 114 Million, B*T Survey Discloses
The tremendous impact of Station WGY on an en-
larged summer-time audience is ably demonstrated
by one of WGY's sponsors — the Catskill Game Farm.
In 1951, this organization abandoned its advertising
schedule in newspapers and other radio stations to
use WGY exclusively. Through spot announcements
in the morning and night-time stations breaks, the
result was a 250 percent increase in attendance.
Reaching all the summer resorts in the Adirondack,
Catskill and Berkshire Mountains and Vermont, sales
messages carried by WGY also reach the many
tourists and vacationers in Saratoga Springs, Lake
George, Lake Champlain and Cooperstown, New
York. The WGY area is surely one of America's
foremost vacation areas.
Motorists visiting "WGY-Land" learn the station's
location on the dial through seven striking, colorful
8' x 24' Scotchlite billboards which are located on the
major traffic arteries leading into the "17th State."
You can realize outstanding results by doing
your summer selling on Station WGY.
WGY
I » GENERAL ELECTRIC STATU!
The Capital of the
17th State
The WGY area if so
named because its
population exceeds
(hat of 32 states.
Represented by
NBC Spot Sales
RADIO and television have had a
nose-counting job performed on
their commercials by BROADCASTING
• Telecasting. Here are the re-
sults, based on carefully computed
estimates :
# 100,620,000 commercial mes-
sages were delivered in 1951 by
all AM broadcast stations.
# 10,000,000 commercial mes-
sages were delivered in 1951 by all
FM broadcast stations.
# 4,000,000 commercial mes-
sages were delivered in 1951 by all
television stations.
# Grand total: 114,620,000
commercial messages delivered dur-
ing the year on the three broad-
cast media (AM, FM, TV).
The figures came out of actual
checks of radio and TV station
logs, using samples believed typical
in each category. In addition, the
renewal applications of typical
stations were checked at the FCC,
NLRB SETS VOTE
For WGH, WNOR Employes
DIRECTIONS of election were
handed down by the National Labor
Relations Board last Wednesday
involving the American Federation
of Radio Artists (AFL) and two
Virginia stations — WGH Newport
News and WNOR Norfolk.
The board ordered balloting at
WNOR among announcing, an-
nouncer-engineer and continuity
employes, and at WGH among an-
nouncing and programming per-
sonnel. Elections will be held with-
in 30 days.
At WNOR, the union sought a
unit of announcers and announcers-
engineers excluding continuity,
traffic, production and commercial
help. The station, licensed to Nor-
folk Broadcasting Corp., favored
inclusion of a salesman and traffic
and receptionist personnel. In in-
cluding continuity help, NLRB
noted "the small size of the radio
station . . . and integrated nature
of the employer's broadcasting
operations."
WGH, licensed to Hampton
Roads Broadcasting Corp., favored
inclusion of its commercial man-
ager, chief announcer, choir direc-
tor, and continuity and promotion
employes. The board directive in-
cluded in the unit only continuity
employes from this proposed group
urged by WGH. AFRA would
have limited the voting unit to an-
nouncers.
Paul Styles, NLRB member, dis-
sented from the majority opinion.
He contended that while "this is a
small radio station" and jobs per-
formed by announcers are inte-
grated with other program func-
tions, announcers perform a spe-
cial kind of work involving special
conditions of employment. He
favored a unit of announcers,
pointing out the board has so acted
in other radio cases.
with number of spot announce-
ments projected to give total num-
ber of commercial announcements
in a week.
In the case of AM stations, the
number of commercial announce-
ments (including all announce-
ments within programs) ranged
from 20,800 to 95,000 during the
year for 2,236 stations. A median
figure of 45,000 commercial mes-
sages per year per AM station re-
sulted.
The FM figure was more difficult
to pin-point because so many sta-
tions duplicate AM and because
of the variation in number of daily
operating hours. The computation
produced an estimate of 10,000,000
commercial messages broadcast in
a year by the 653 stations.
The check of TV commercial an-
nouncements (again including all
announcements within programs,
as done in the AM and FM esti-
mates) showed 145 commercial an-
nouncements as the highest daily
total for the logs selected. The
total for 108 TV stations was
4,000,000.
These figures do not include
free public service announcements,
which in the case of AM stations
range from 30 to over 200 a week.
WCBS NARCOTICS SERIES
Gets Wide Development
WCBS New York is giving a dem-
onstration of program and idea de-
velopment, all focused on the true
story of a heroin addict — known to
the public as "Robert Adams"—
and his 30-year struggle with
drugs, first told as a two-week
series on Bill Leonard's This Is
New York.
The story was slated for further
discussion last week on Dwight
Cooke's You and the World
(WCBS, weekdays, 6:15 p.m. EST)
as well as for a Thursday round-
table with State Attorney General
Nathaniel Goldstein and State
Senator Seymour Halpern on Mr.
Leonard's program.
Simon & Schuster has sched-
uled publication of "Robert
Adams' " story, "Confessions of . a
Heroin Addict," and two film com-
panies (MGM and Paramount)
are listening to broadcast tran-
scripts as possible movie story ma-
terial. The addict's wife, who par-
ticipated in one broadcast to ex-
plain what it meant to be married
to a drug-user, is writing an
article for publication in June
issue of Today's Woman.
HENRY W. TYMICK, Buchen Co.,
Chicago, has been appointed general
chairman of the 30th annual confer-
ence of National Industrial Advertisers
Assn., Chicago, June 29-July 2. Debate
on communications is scheduled as
well as origination of ABC America's
Town Meeting of the Air.
*ff\Q on your dial
~Q\\) 011 y0Ur dial
50,000^^/(j|watts
affiliated with
Page 40 • April 14, 1952
BROADCASTING • Telecasting
How you can make a profit of $27,295,971
and go in the hole!
1* According to our accountants, Union Oil
made a net profit during 1951 of $27,295,971. If
this bookkeeping profit represented the com-
pany's actual "take" our 38,347 common share
owners would be overjoyed. But after paying
dividends of $11,444,259, we actually ended up
on the minus side of the ledger to the sum of
$7,534,000 in working capital.
2. Here's the reason: In 1951 we had to spend
$62,421,000 for replacement of worn-out equip-
ment and oil properties and to enlarge our facili-
ties to meet the greatly increased demand in the
West for petroleum products. This money came
from three sources.
3* $40,281,000 of it came from the "depreci-
ation and depletion" allowance. (The sums a
corporation sets aside each year to replace
equipment and oil properties when they're worn
out.) $14,606,000 of it was made up out of profits.
$7,534,000 of it was taken from working capital
—the "checking account" a business keeps on
hand for day-to-day expenditures.
4. We obviously can't keep dipping into our
working capital indefinitely and stay in business.
For if we do we'll eventually run out of money
to carry our receivables, inventories, etc., and
pay our daily operating expenses. That's why
something has to be done about a situation that
affects not only us but every U. S. corporation.
5* Briefly it is this: The sums the tax collector
allows you to set aside for depreciation and de-
pletion are based on what things cost when you
acquired them— not what it costs to replace them
today. Since these depreciation funds aren't ade-
quate to replace equipment and oil properties at
today's prices, we have to make up the differ-
ence somewhere -or go out of business.
6* On top of this, extremely heavy taxes on
corporate earnings make it almost impossible to
retain enough profits to make up the difference.
So we have to take it from working capital. That's
why we must have a tax policy that will permit
corporations to earn enough for the replacement
and expansion necessary to maintain the produc-
tivity and economic growth of the nation.
UNION OIL COMPANY
OF CALIFORNIA
INCORPORATED IN CALIFORNIA, OCTOBER 17, 1890
This series, sponsored by the people of Union Oil Company, is dedicated to a
discussion of how and why American business functions. We hope you'll feel
free to send in any suggestions or criticisms you have to offer. Write: The
President, Union Oil Company, Union Oil Building, Los Angeles 17, California.
ManufaclnrerH of It ova I Triton, the amazing purple motor oil
BROADCASTING • Telecaiting
April 14, 1952 • Page 41
AFRA LA. TALKS
Open With Independents
WITH CURRENT contracts ex-
piring April 30, American Federa-
tion of Radio Artists has started
negotiating for a 10% overall wage
increase and improved working
conditions for staff announcers of
Los Angeles area independent out-
lets.
Besides KFWB, KLAC, KFVD,
KFAC and KRKD Los Angeles, the
group includes KGIL San Fer-
nando, KGER and KFOX Long
Beach, KWKW, KALI and KXLA
Pasadena.
Improved working conditions re-
quested include a health and wel-
fare plan which would be paid for
by the station, covering each an-
nouncer and dependents, with cost
to employer of $8 monthly; sever-
ance pay based on one week for
each year of service, with minimum
of two weeks' notice; special con-
ditions covering employment of
parttime announcers with premium
pay time-and-a-half minimum call
provision; and full day salary for
parttime work.
AFRA also requests KGIL and
KWKW to adjust $3 weekly differ-
ential to same salaries as KFOX;
KLAC to increase pay to the same
as KFWB, eliminating $6 differen-
tial. KMPC Los Angeles, Liberty
affiliate, was put in the network
category by AFRA and instead of
present flat $99 per week, the
union wants $100 weekly for first
year men, plus commercial fees,
and $115 for second year.
Announcer pay on Los Angeles
independents currently varies from
$75 to $99, Claude McCue, AFRA
executive secretary, stated.
KBIG Avalon, Calif., has contracted
for United Press news service, effec-
tive when station starts operating in
early May. Teletypes will be installed
in both the Avalon studio on Catalina
Island and Hollywood studios at 6540
Sunset Blvd.
EDUCATION ON FM
Chicago Series Scheduled
FIVE Chicago-area colleges April
14 will begin educational program-
ming on WBIK (FM), affiliate of
WBKB (TV) Chicago, General
Manager John H. Mitchell has an-
nounced.
Preliminary program plans were
revealed at a press conference in
the Garrick Television Center.
Schools participating in the coop-
erative plan are Roosevelt College,
the U. of Illinois, Lake Forest Col-
lege, Illinois Institute of Tech-
nology and Loyola U.
Each school will broadcast its
programs one day weekly for 10
weeks, furnishing educational ma-
terial from 3-9 p.m. If the series,
entitled Operation New Horizon,
wins enough public response, it will
be resumed in the fall on WBIK
as well as on WBKB. Stations are
owned by the Balaban & Katz the-
atre chain.
THIS RICH MARKET
Radio delivers MORE sets-in-use in the South
Bend market than before TV ! . . . Hooper Ser-
veys for Oct. -Nov. 1951 compared with Oct.-
Nov. 1945 prove it. Morning up 6.8, afternoon
up 8.0 and evening up 4.4. Television is still
insignificant here because no consistently sat-
isfactory TV signal reaches South Bend. Don't
sell this rich market short. Wrap it up with
WSBT radio.
KDKA Aid to Blind
KDKA Pittsburgh has begun
shipment of a second ton of
used radio transcriptions to
the American Printing House
for the Blind Inc., Louisville.
Shipments were started in
September 1940. Transcrip-
tions, which KDKA supplies
free of charge, are re-milled,
worked in with new material
and used in the production of
"talking books" for the blind.
Officials of the printing house
explained that the demand
for "talking books" is in-
creasing daily.
LIKES WNBC MUSIC
Rep. Morano Tells Cott
A CONGRESSMAN, who doesn't
like "claptrap emanating from
other radio stations in New York
City on after-midnight programs,"
wrote a fan letter to WNBC New
York complimenting the station on
its classical music disc jockey show,
Music Through the Night.
Rep. Albert P. Morano (R-Conn.)
last week released his letter to Ted
Cott, program director of WNBC.
Rep. Morano created a stir last fall
when he complained that WMCA
New York's nighttime music m. c,
Barry Gray, had made "ad-lib"
remarks on his program [B • T,
Oct. 29, 1951]. It was alleged that
Mr. Gray had criticized a column
printed in the Greenwich (Conn.)
Time that had attacked govern-
ment sponsorship of recruiting pro-
grams.
In his letter, Rep. Morano said in
part: "This program is indeed a real
public service. I am sure that the pre-
dominant majority of the radio public
would much prefer to listen to the
works of the great masters ... as in-
terpreted by the contemporary con-
ductors ... in marked contrast to the
clatrap emanating from other radio
stations in New York City on after-
midnight programs."
In the WMCA incident, Rep.
Morano had complained to the FCC.
While praising WNBC and the pro-
gram, Rep. Morano, who noted he
is a frequent listener, also com-
mended NBC for placing the show
in the midnight-to-dawn period.
RAYMER .COMPANY
NATIONAL REPRESENTATIVE
KFAB SCHOLARSHIPS
Offer In-Service Training
HARRY BURKE, general man-
ager, KFAB Omaha, has announced
that for the seventh consecutive
year the station will cooperate with
the U. of Nebraska in taking stu-
dents from the university's radio
department for summer training
at KFAB.
In-service scholarship "gradu-
ates" include Bob Jones, KFAB
staff announcer; Herm Harvey,
KFAB farm field director; Myron
Levenson, WOAI-TV San Antonio;
John Carson, KTTV (TV) Holly-
wood, and Arved Christiansen and
Jo Anne Mellen, KFOR Lincoln.
Page 42 • April 14, 1952
BROADCASTING • Telecasting
YOU MIGHT CAST A TROUT FLY
183 FEET -
BUT...
YOU NEED THE FETZER
STATIONS TO LAND SALES
IN WESTERN MICHIGAN!
1 AM or TV, here's proof that the Fetzer stations are
Western Michigan's best advertising buys.
RADIO
j WKZO, Kalamazoo, and WJEF, Grand Rapids, deliver
■ Western Michigan's largest audience, at surprisingly
; low cost. Each is consistently the most listened-to sta-
1 tion in its home city, and BMB figures prove the same
kind of audience in surrounding rural areas. WKZO-
WJEF's unduplicated BMB Audience is up 46.7%
over 1946 in the daytime — up 52.9% at night! Yet
this strong CBS combination costs 20% less than the
next-best two-station choice in Kalamazoo and Grand
Rapids!
TELEVISION
WKZO-TV, Channel 3, is the Official Basic CBS Tele-
vision Outlet for Kalamazoo-Grand Rapids. It also
provides Battle Creek with intensive primary service
— effectively reaches a total market with a Net Effec-
tive Buying Income of more than two billion dollars !
And here's the best part of the story: A recent 24-
county Videodex Diary Study made by Jay & Graham
Research Corporation, using the BMB technique,
shows that WKZO-TV delivers 54.7% more Western
Michigan and Northern Indiana homes than Station
"B"!
Write direct or ask your Avery-Knodel man for all
the facts.
Dick Miller of Huntington Beach, California, holds this world's record.
WJEF WKZO-TV WKZO
fffCA in GRAND RAPIDS IN WESTERN MICHIGAN ^,4 IN KALAMAZOO
and KENT COUNTY ' and NORTHERN INDIANA j and GREATER
WESTERN MICHIGAN
(CBS RADIO) ■ ■ (CBS RADIO)
lU ALL THREE OWNED AND OPERATED BY EH
FETZER BROADCASTING COMPANY
AVERY-KNODEL, INC., EXCLUSIVE NATIONAL REPRESENTATIVES
BROADCASTING • Telecasting
April 14, 1952 • Page 43
American Exhibition of Educational Radio and Television Awards
RECOGNITION is extended to
local and regional television pro-
grams for the first time this year
in the list of awards and honor-
able mentions of the 16th American
Exhibition of Educational Radio
and Television Programs.
The exhibition, to be announced
today (Monday), is sponsored by
the 22d Institute for Education by
Radio-Television, which meets un-
der the auspices of Ohio State U.
at Columbus this week (see sepa-
rate story).
All awards are based upon en-
tries made by networks, stations
and other organizations. Regional
and local TV programs are audi-
tioned comparatively by the same
panel of judges as national net-
work video fare. With one excep-
tion, the awards are made to series
rather than individual broadcasts.
Series were judged in 14 cooperat-
ing centers, one for each program
class.
Radio awards are broken down
into national (network or tran-
scription) programs, regional net-
works, stations and organizations
(including clear-channel, 5 kw to
50 kw stations) and local organiza-
tions and stations (less than 5 kw) .
Television awards cover network
American-Standard
ups its sales $14,000,000
Complete story of this big increase
appeared in the March 28 Printers' Ink
"But," said an official of the
company, "This sales increase
in 1951 is only the beginning."
Now readying the program for
the second year, the company
believes they can parlay in-
creased sales results in the
years to come.
Pick up your copy of the
March 28 issue of Printers' Ink.
(If you can't find it, send us 25c
for another) . Note the first of
four paragraphs that are pre-
ceded by a "Bull's Eye." The
first one says, "For the first
time consistent schedules of
local radio and TV" were used
in conjunction with other local
media.
At the close of 1951, this
fine company had more than
7,000 retailers in all parts of the
country tied in with their over-
all plan of selling and consist-
ent advertising. Last year it
spent around $2,000,000 for
space advertising, and another
$750,000 in cooperative adver-
tising.
You will get two benefits
from reading this Printers' Ink
article :
First — a sales idea that you
may be able to use right now.
If you didn't get any of the
$750,000 spent last year, con-
tact the nearest American-
Standard dealer. About 1,200
of them are scattered all over
the country, one in every major
market.
And second, you'll get a
good example of the kind of
material we give
our 23,475 sub-
scribers every
week that con-
sistently attracts
to Printers' Ink
the largest com-
bined audience
of advertisers Bob Kenyon
and agencies
that you can reach anywhere.
Many things are involved
in making any sales drive a suc-
cess. But the backbone of the
most successful campaign is, as
was reported in this and other
Printers' Ink articles, consistent
schedules.
You find the same thing
true in advertising to advertis-
ers. Each year more radio sta-
tions start to advertise in Print-
ers' Ink. Some use but 1/6 of
a page to tell with consistent
schedules the story of their
market. Others use full pages.
Whatever your budget allows,
we believe that you, too, should
tell our readers — the advertis-
ing, management, sales and
agency executives who make
the buying decisions — the im-
portance of your market. "Ad-
vertising to Advertisers" is one
of the most profitable ventures
you ever started.
When can we have a talk
with you about what Printers'
Ink can do to help you sell
more advertising?
ROBERT E. KENYON, JR.
ADVERTISING DIRECTOR
Pl-intorc* Ink • 205 East 42nd Street, New York 17, N. Y.
r I Hilda I II IV Chicago • Pasadena • Atlanta • Boston • London
live and kinescope fare and local
and regional stations or organiza-
tions.
List of awards, honorable men-
tions and citations by classifica-
tion follows:
RADIO AWARDS
Programs Heard Nationally by
Network or Transcription
Religious — First Award, The Ave
Maria Hour, to The Franciscan Friars
of the Atonement, New York, broad-
cast at various times over numerous
stations.
Honorable Mention, Let There Be
Light to Broadcasting and Film Com-
mission of National Council of
Churches, New York, broadcast at
various times over numerous stations.
Agricultural — (No awards).
Women's — (No Awards).
Cultural: Art, science, literature
and music (but not straight music) —
First Award, Stage 52, to Canadian
Broadcasting Corp.
Honorable Mention, CBC Wednesday
Night, to Canadian Broadcasting Corp.
Dealing with Personal and Social
Problems —
Honorable Mention, The Lonesome
Road, to Communication Materials
Center, Columbia U. Press, broadcast
at various times over numerous sta-
tions.
Presenting Public Issues (Forums,
etc.) — First Award, Cross Section, to
Canadian Broadcasting Corp.
News Interpretation (not straight
reporting) — (no awards).
Furthering International Under-
standing— First Award, Citizens of
the World, to United Nations Radio,
broadcast at various times over num-
erous stations.
Special One-Time Broadcasts — First
Award, Arise and Go Thy Way, to
The National Society for Crippled
Children and Adults, broadcast over
the NBC network.
Honorable Mention, No Escape, to
Canadian Broadcasting Corp.
Children's (for out-of -school listen-
ing)— First Award, Bert, the Turtle,
to Audio-Visual Division, Federal Civil
Defense Administration, Washington,
D. C, broadcast at various times over
numerous stations.
Honorable Mention, The Children's
Theatre, to Canadian Broadcasting
Corp.
Honorable Mention, A Carol for
Canada, to Canadian Broadcasting
Corp.
Teen-Agers' (for out-of-school lis-
tening)— (no awards).
Designed for in-school use by pupils
in primary grades (approximately
grades I-III) — no awards).
Designed for in-school use by pupils
in intermediate grades (approximately
grades IV-VI) — (no awards).
Designed for in-school use by pupils
in junior and/or senior high schools
(approximately grades VII-XII) — (no
awards).
Regional Networks, Regional Or-
ganizations, and Regional and
Clear-Channel Stations
(5 to 50 kw)
Religious — First Award, The Pas-
tor's Study, to WSB Atlanta, Ga.
Agricultural — -First Award, Mc
Clatchy Farm Review, to McClatchy
Broadcasting Co., Sacramento, Calif.,
broadcast over various California sta-
tions.
Honorable Mention, The Voice From
the Farm, to WNOX Knoxville, Tenn.
— Special Citation, The Farm Front,
to Farm Department, the Crosley
Broadcasting Corp., Cincinnati, Ohio,
broadcast over WLW Cincinnati.
Women's — First Award, Knudsen
Women's Forum, to Columbia Pacific
Network, broadcast over KNX Los
Angeles, Calif.
Honorable Mention, The Barbara
Welles Show, to WOR New York.
Cultural: Art, science, literature and
music (but not straight music) — First
Award, The University .Hour, to
Communication Center, U. of North
Carolina, Chapel Hill, broadcast over
various North Carolina stations.
Honorable mention, Critically Speak-
ing, to KUOM Minneapolis (U. of Min-
nesota).
Dealing with personal and social
problems — First Award, Minnesota
Mid-Century, to KUOM Minneapolis
(U. of Minnesota) broadcast at various
times over other Minnesota stations.
Honorable mention, The Untouch-
ables, to WBBM Chicago.
Presenting Public Issues (forums,
etc.) — First Award, Freedom Revisited,
to WCAU Philadelphia.
First Award, The Killers, to Public
Service Division, WMCA New York.
News Interpretation (not straight
reporting) — First Award, E. W. Zie-
barth News Analysis, to WCCO Min-
neapolis, Minn.
Honorable Mention. W. S. C. Views
the News, to KWSC Pullman (State
College of Washington).
Furthering International Under-
standing— First Award, The Ralph
Story Show, to Columbia Pacific Net-
work, broadcast over KNX Los An-
geles, Calif.
Honorable Mention, It's a Small
World, to WMAQ Chicago, 111.
— Special Citation, Japanese Peace
Conference, to KFWB Hollywood,
Calif.
Special One-Time Broadcasts — First
Award, Who Killed Dr. Drew? to KOIN
Portland, Ore.
Children's (for out-of-school listen-
ing)— First Award. Let's Listen to a
Story, to Public Service Division,
WMCA New York.
Honorable Mention, Down Story
Book Lane, to Speech Dept., U. of
Michigan (Ann Arbor).
Teen-Agers' (for out-of-school lis-
tening)— Honorable Mention, WQXR
Youth Forum, to WQXR New York,
and the New York Times.
Honorable Mention, Young Book
Reviewers, to Public Service Div.,
WMCA New York.
Designed for in-school use by pupils
in primary grades (approximately
grades I-III) — First Award, Old Tales |
and New, to Minnesota School of the
Air and KUOM Minneapolis (U. of
Minnesota).
Designed for in-school use by pupils
in intermediate grades (approximately
grades IV-VI) — First Award, Let's
Sing Together, to the Departments of
Education of Manitoba, Alberta, and
British Columbia, broadcast over CBW
Winnipeg (Manitoba) and stations in
Alberta and British Columbia.
Honorable Mention. News of the
Week, to WHA Madison (U. of Wis-
consin) broadcast over the Wis-
consin State FM network.
Designed for in-school use by pupils
(Continued on page 46)
Page 44 • April 14, 1952
BROADCASTING • Telecasting
"Yes, and if that's a TV antenna,
you'll get a year in jail!"
Obviously neither television nor newspapers can deliver any
"impact" in the 213,316 privately owned
cars and trucks within 60 miles of Louisville.
But radio is at work regularly in 128,303 of them.
That's another reason why WAVE
radio can deliver 1000 impressions for you, for only 37 '$■!
Ask Free & Peters for all the facts!
Facts above are from scientific, authoritative survey MRl ABA, ^H^^B^H
made by Dr. Raymond A. Kemper (bead of the W^^B^V Sm^b. wBflF I
Psychological Services Center, University of Louisville) Hf ^B3Bk I
in WAVE area, July, OF^k. HI
5000 WATTS • NBC • LOUISVILLE
Free & Peters, Inc., Exclusive National Representatives
American Exhibition Awards
(Continued from page hh)
in junior and/or senior high schools
(approximately grades VII-XII).
Honorable Mention, Fun From the
Dictionary, to WBOE Cleveland Board
of Education.
Honorable Mention, Ecoutez!, to
British Columbia Dept. of Education
(Vancouver) in cooperation -with the
Canadian Broadcasting Corp., broad-
cast over the Pacific Division of the
Trans-Canada network.
Local Organizations and Local
Stations (less than 5 kw)
Religious — Honorable Mention, Our
Kind of People, to the Radio Class,
Yale Divinity School, New Haven,
Conn.
Agricultural — Honorable Mention,
Farmer, What's Your Problem?, to Bu-
reau of Publications, Government of
Saskatchewan (Regina).
Women's — (no awards).
Cultural: Art, Science, Literature,
Music, (but not straight music) — First
Award, Angell Hall Playhouse, to
Speech Dept., U. of Michigan (Ann
Arbor) .
Honorable Mention, Sir Ernst Plays
Favourites, to CKEY Toronto, Ont.
Dealing With Personal and Social
Problems — Honorable Mention, Un-
finished Business, to WCFM Washing-
ton, D. C.
Presenting Public Issues (forums,
etc.) — First Award, Alabama Docu-
ment, to WUOA Tuscaloosa (U. of
Alabama).
Honorable Mention, Notes on Labor,
to Bureau of Publications, Government
of Saskatchewan, broadcast over
CKRM Regina, Sask.
News Interpretation (not straight
reporting)— Honorable Mention, Re-
ligion at the News Desk, to New Haven
Council of Churches, broadcast over
WELI New Haven, Conn.
Furthering International Under-
standing — First Award, Freedom
Speaks, to World Wide Broadcasting
Corp., New York, broadcast over short
wave WRUL Boston, Mass.
Special One-Time Broadcasts — Hon-
orable Mention, Strike in Danville, to
WFDR-FM New York.
Children's (out-of -school listen-
ing)— First Award, When the World
Was Young, to Junior League of Salt
Lake City and the Radio Dept. of the
U. of Utah, broadcast over KSL.
Teen-agers' (for out-of -school lis-
tening)— (no awards).
Designed for in-school use by pupils
in primary grades (approximately
grades I-III) — Honorable Mention,
Tell Me a Story, to Minneapolis Public
Schools, broadcast over KTIS Min-
neapolis.
Honorable Mention, Tell it Again, to
WABE-FM Atlanta, Ga., Board of
Education.
Designed for in-school use by pupils
in intermediate grades (approximately
grades IV-VI) — (no awards).
Designed for in-school use by pupils
in junior and/or senior high schools
(approximately grades VII-XII) —
First Award, United Nations — Success
Story, to Radio Div., Dept. of Theatre
Arts, U. of California at Los Angeles
and the Audio-Visual Aids Section of
the Los Angeles City Schools, broad-
cast over various local stations.
Your customers are much like chickens. Their
natural instinct is always to "come home" to
brand names they're most familiar with.
Your job— and our job here at WIBW is to
keep Kansas buyers constantly aware of your
brand name and the features of your product.
This not only keeps your established customers,
but also creates new ones.
In Kansas, WIBW is the greatest single sales
influence you can use. The reason's simple.
WIBW is the station "most listened to" by the
state's biggest-spending families.*
Kansas Radio Audience '51
WIBW
Serving aad Selling
'THE MAGIC CIRCLE"
Rap.: Copper Peblicotions, fee. • BEN LUDY, Gen. Mgr. • WIBW* KCKN
Rep. CAPPER PUBLICATIONS, Inc. • BEN LUDY, Gen. Mgr.
TELEVISION AWARDS
Network: Multi-Station telecast by
cable, relay, or delayed video
recording (kinescope)
Public Affairs: News Interpretation,
Issues, Problems, etc. — First Award,
The March of Time Through the Years,
to the March of Time, telecast over
numerous ABC-TV stations.
Honorable Mention, Industry on
Parade, to Public Relations Div., Na-
tional Assn. of Manufacturers, telecast
at various times over numerous sta-
tions.
Special Award, TV Spots Before
Your Eyes, to American Jewish Com-
mittee, telecast at various times over
numerous stations.
Cultural: Drama, Music, Literature
Science, Art. — First Award, Zoo
Parade, to NBC-TV.
Honorable Mention, Mr. Wizard, to
Cereal Institute, Chicago, 111., telecast
over the NBC-TV network.
Programs directed to special interest
groups : Women's, Agriculture, etc. —
(no awards).
Systematic instruction: TV Univers-
ity, Telecourses, etc. — First Award,
American Inventory, to Teleprograms
Inc., telecast over the NBC-TV net-
work.
Children's programs (out of school)
— Honorable Mention, The Big Top,
to WCAU-TV Philadelphia, telecast
over the CBS-TV network.
School Telecasts (elementary and
high school) — (no awards).
Local and Regional Stations or
Organizations
Public Affairs: News Interpretation,
Issues, Problems, etc. — First Award,
March On, to KING-TV Seattle, Wash.
Honorable Mention, Your Family
Doctor, to Baltimore City Health Dept.
and WMAR (TV) Baltimore.
Special Award, Inside Our Schools,
to WHAS-TV Louisville, Ky.
Cultural: Drama, Music, Literature,
Science, Art. — First Award, Science in
Action, to California Academy of
Sciences, telecast over KGO-TV San
Francisco.
Honorable Mention, KING'S Com-
munity Workshop, to KING-TV Seattle,
Wash.
Programs directed to special interest
groups: Women's, Agriculture, etc. —
First Award, How Does Your Garden
Grow? to WNBQ (TV) Chicago.
Systematic instruction: TV univer-
sity Telecourses, etc. — First Award,
The Western Reserve University Tele-
courses, to WEWS (TV) and Western
Reserve U., Cleveland.
Children's programs (out of school)
— First Award, Telaventure Tales, to
KING-TV Seattle, Wash., in coopera-
tion with Gloria Chandler Recordings
Inc.
Honorable Mention, Magic Window,
to WOI-TV (Iowa State College) Ames.
School telecasts (elementary and
high school) — First Award, Operation
Blackboard, to Philadelphia Public
Schools, telecast over WPTZ (TV)
Philadelphia.
BBM Officers Elected
CHARLES R. VINT, president,
Colgate-Palmolive-Peet Co. Ltd.,
Toronto, was re-elected president of
Bureau of Broadcast Measure-
ment, Toronto, with Horace Stovin,
president of Horace N. Stovin Co.,
station representative firm, Toron-
to, as vice president. Charles J.
Follett, Assn. of Canadian Adver-
tisers, was elected executive secre-
tary, and Athol McQuarrie, ACA,
named as treasurer.
Page 46 • April 14, 1952
BROADCASTING • Telecasting
«Wt makes !*»
Quality Programming for Listeners
Mechanical Perfection
Adequate Power
m
A market of over $2,000,000,000.
10% less cost per thousand listeners than in 1946.
A Hooper averaging higher than any other Memphis
Station.
AFFILIATED WITH CBS. 6 0 0 KC, 5 00 0 WATTS
WREC
MEMPHIS NO. 1 STATION
REPRESENTED BY THE KATZ AGENCY
BROADCASTING • Telecasting
April 14, 1952 • Page 47
ABC RATES
Stability This Year
Seen by Noble
Advertisement
From where I sit
6y Joe Marsh
Handy's Cows—
"Tired But Happy"
Handy Peterson is one person
around here who really lives up to his
name. Stopped by his fine -looking
farm the other day and watched his
cattle enjoying the latest brainstorm
he had — a back-scratcher.
What Handy did was to cut a trac-
tor tire in half — then he slid the open
ends over the tops of two posts set in
the ground — bolting the tire to the
posts, making the inside edges come
just about the height of a cow's back.
Handy's cattle-scratcher wasn't a
very big idea as ideas go— but he
figures the happier his cows are the
better. (And he'll probably get more
milk from them, too!)
From where I sit, it's important to
keep your eye on the little things.
They add up. For example, little differ-
ences of opinion are important. You
may like a milkshake, my choice may
be beer — the difference may be small
in itself, but the right to have that
opinion is one of the biggest things
in this democracy.
Copyright, 1951, United States Brewers Foundation
THERE will be no further decline in ABC's radio network rates this
year, Edward J. Noble, board chairman and major stockholder in ABC,
told the annual stockholders' meeting last Tuesday.
Asked about the possibility of further radio rate reductions, Mr. Noble
answered, "Definitely not." On the ★
contrary, he said, some radio rates
"ought to be higher than they now
are. I look for the next move to
be an increase rather than a de-
crease."
Mr. Noble added that for the im-
mediate future, ABC radio rates
probably would remain at their
present level.
Questioned as to ABC's low net
income last year, less than 1% of
the gross, Mr. Noble admitted the
net "was not anywhere near what
it ought to be." He blamed the
small profit on the costs of TV
operations, saying the TV net-
work's overhead costs are as high
now as they will be when there are
video stations all over the country
instead of in only 66 cites as at
present.
Answering a query about re-
ports of a decline in TV business,
Robert Kintner, ABC president,
said that "a weakness" in network
TV business began to develop last
December, with "the three major
TV networks— NBC, CBS and ABC
—the hardest hit." Shortage of TV
stations, which he said has had a
depressing effect on the medium,
and increased costs of TV time and
programs were the main causes of
RADIO SALES JOB
Recalled by WLS' Snyder
RADIO'S sales job today is similar
to that in the late 20's and early
30's, "when we had to show people
it worked," Glenn Snyder, general
manager of WLS Chicago, said
last week in commenting on the
station's 28th anniversary.
"We had to talk hard to convince
an advertiser that he should be a
52-week man, going year after
year. We still have to advance the
same arguments today, through it
is interesting to notice how many
of our year-around, long-term ad-
vertisers have grown and developed
right along with radio, while the
spasmodic type passed out of the
picture.
"Problems we've always had with
us — we welcome them as a chal-
lenge that forces us to tell and sell
the full power of radio, a power
that has never been equalled any-
where," Mr. Snyder said.
In April 1924, WLS housed its
500 w transmitter atop Sears, Roe-
buck & Co. (world's largest store,
from which the call letters were
taken) on the city's West Side,
with a "remote" studio in the Ho-
tel Sherman.
Sears Agricultural Foundation
established the station, with Edgar
Bill, retired owner-manager of
WMBD Peoria, 111., as the first
station director. Prairie Farmer
newspaper bought the station in
October 1929 with Mr. Snyder as
general manager.
the decline in business, he said.
Mr. Kintner said he hoped "the
period of cancellations" has ended
and predicted that the end of the
freeze April 14 will stimulate time
sales. "I have great faith in the
importance of television and in the
ABC TV network and its five owned
and operated TV stations," he de-
clared. He said that the NBC and
CBS head start in TV affiliations
gave them a present advantage in
clearing time, but that the advent
of new stations will change that
picture.
Asked if ABC was developing its
own TV programs for sale to spon-
sors, Mr. Kintner replied in the
affirmative but in a more limited
degree than NBC and CBS, adding
that after merger with United
Paramount Theatres is effected "we
hope to exceed those networks."
Mr. Noble indicated his unquali-
fied belief that the merger will be
approved by FCC, but regretted
that the hearing has taken so long.
However, he noted that with the
ABC and UPT testimony concluded,
the hearing is now substantially
over.
Only official business of the
stockholders' session was the re-
election of the full slate of ABC
directors: Earl E. Anderson, Alger
B. Chapman, Robert H. Hinckley,
Robert E. Kintner, Edward J.
Noble, C. Nicholas Priaulx, Frank-
lin S. Wood and Owen D. Young.
Group will serve until the next an-
nual meeting or until the UPT
merger becomes effective.
ELECTRONIC FIRMS
DPA Grants Tax Writeoffs
SPEEDY tax writeoffs for a num-
ber of manufacturers turning out
electronic products for the defense
effort were among a list of appli-
cations approved by the Defense
Production Administration from
Feb. 16 to Feb 29. Certificates of
necessity for plant expansion were
approved for these firms making
electronic equipment:
Raytheon Mfg. Co., $110,125; Su-
perior Electric Co., $72,750; Diamond
Mfg. Co., $10,019; Aerovox Corp.,
$118,983; Georgians Massa, $54,000;
Allied Control Co., $19,143 and $28,704;
Doelcam Corp., $79,906; Kellett Air-
craft Corp., $16,934; Electrical Indus-
tries Co., $4,795; Sylvania Electric
Products, $85,461 and $685,582; Stack-
pole Carbon Co., $350,000; Bird Elec-
tronic Corp., $10,905; George W. Borg
Corp., $122,118; RCA, $1,900,000; Gen-
eral Instrument Corp., $57,452; Ope-
radio Mfg. Co., $23,513; Model Engine
& Mfg. Co., $103,148; Electra Mfg. Co.,
$34,687; Canoga Corp., $12,755; Litton
Industries, $6,000; Micro Precision Co.,
$58,093.
WKCR, educational radio outlet of Co-
lumbia U., New York, has completed
tape recording of Shakespeare's "An-
tony and Cleopatra" which will be
available to stations without charge.
Page 48 • April 14, 1952
BROADCASTING • Telecasting
FM PROGRESS
Smith Sees Strides
FM BROADCASTERS are over-
coming their greatest mistake —
failure to reach the public with the
FM story, John H. Smith Jr.,
NARTB's FM director, said in an
address last Monday to the Na-
tional Capital Forge, American
Public Relations Assn.
Mr. Smith joined with Robert
Rogers, general manager of
WGMS-AM-FM Washington, in
pointing to the need for proper pro-
gramming if listeners are to be
drawn to the high-fidelity medium.
Sales of FM receivers are hold-
ing the 1951 level in Washington
despite a drop of 35% in appliance
lines, Mr. Smith said. He de-
scribed results of the test FM pro-
motion campaigns in Washington,
North Carolina and Wisconsin.
Other campaigns are to get under
way soon. The three drives staged
in recent months have been effec-
tive in making the public more
conscious about FM, he explained.
Mr. Rogers said good-music pro-
gramming had drawn many listen-
ers to radio, with the nighttime
FM-only service showing a con-
stantly rising audience. He said
good music programming "is likely
to survive in the -TV world." WGMS
announcers, he added, are trained
to a level delivery "without un-
usual emphasis or oil." Cards show-
ing dial listings of all AM and FM
stations are sent every family mov-
ing into the Washington area.
KSBW DRIVE
Hits 125% of ARC Goal
WHIRLWIND one - day KSBW
Salinas, Calif.'s, Red Cross cam-
paign over the seven-town Salinas
Valley in March raised $48,000 or
125% of the fund quota in a nine-
hour broadcast in which 1,500 work-
ers participated in the drive among
the valley's 80,000 people, the sta-
tion reports.
KSBW General Manager John
Cohan, fund drive chairman, and
his partner, W. M. Oates, pre-
recorded announcements by 180
business, union, professional and
other leaders calling for funds.
Jaycees placed radios at 100-yard
intervals in all business districts
and seven sound trucks patrolled
streets announcing for KSBW
tune-in.
The campaign, covered by Life,
Universal News Reel, San Fran-
cisco Chronicle and all wire serv-
ices, featured a continuous KSBW
broadcast from four pick-up points,
interviewing citizens. Broadcast-
ing also for MBS, Mr. Cohan says
KSBW's build-up campaign at-
tained one of the highest ratings
ever recorded in the area.
I I
WSyfe ioca/ Rac/to Safes
//at/ova/ 1 Sflot dc/verf/sers
U. S. SENATOR WILLIAM F. KNOW-
LAND. (R-Calif.) will conduct re-
election campaign on 13 ABC Cali-
fornia stations, Mon., May 12, 19 and
26, 9:45-10 p.m. PST, and June 2,
9:30-10 p.m. PST. Agency handling
arrangements is Erwin, Wasey &
Co., L. A.
BROADCASTING • Telecasting
Central New York is a stable, diversified market -an
industrial center, agricultural center, distribution
center. It is a big-spending market, as is proved by
booming department store sales. To reach it, do what
the on-the-spot advertisers do — put your sales story
onWSYR. $ * ,
— I \ — | j ■ f"
Write, Wire, Phone
or
Ask Headley-Reed
ACUSE
NBC AFFILIATE
WSYR-AM-FM-TV — The Only Complete Broadcasting Institution in Central New York
April 14, 1952 • Page 49
Page 50 • April 14, 1952
BROADCASTING • Telecasting
. . . a name to remember
To musicians the name Ludwig van Beethoven has been
pre-eminent in the sphere of orchestral composition for
150 years. For real grandeur, perfect sense of beauty, and
range, depth and truth of thought, Beethoven is possibly
the greatest musician that ever lived. His major orches-
tral works, of which the Fifth Symphony is a classic
example, have achieved a pinnacle of fame second to no
other. Today, more than ever before, Beethoven's name
is remembered for the originality and creative power of
his music.
To time-buyers the name fort industry has been
recognized as a leader in the field of broadcasting for
25 years, the fort industry company is well-known, in
each of the thriving markets where its stations are
located, for attentive programming and high ideals of
service in the public interest. Today, as in years past,
fort industry is the name remembered by alert adver-
tisers who want the greatest audience-response and
maximum sales results.
THE FORT INDUSTRY COMPANY
WSPD, Toledo, O. • WWVA, Wheeling, W. Va. • WMMN, Fairmont, W. Va. • WAGA, Atlanta, Ga.
WGBS, Miami, Fla. • WJ B K, Detroit, Mich. • WSAI, Cincinnati, O.
WSPD-TV, Toledo, O. • WJBK-TV, Detroit, Mich. • WAGA-TV, Atlanta, Ga. • KEYL-TV, San Antonio, Tex.
NATIONAL SALES HEADQUARTERS:
488 Madison Ave., New York 22, ELdorado 5-2455 • 230 N. Michigan Ave., Chicago I, FRanklin 2-6498
BROADCASTING • Telecasting
April 14, 1952 • Page 51
editorial 4
Humphrey, Drop Dot Gun
AS REPORTED elsewhere in this issue, Sen.
Hubert H. Humphrey (D-Minn.) has set out to
remove institutional advertising of a "political"
nature from the business expenses that can be
deducted from corporation taxes.
He objects in particular to those advertise-
ments which take an attitude on political ques-
tions and which, he says, have no connection
with the business of the advertisers.
Is he really confining his interest to this par-
ticular kind of advertising ? Hardly.
He is chairman of a Senate Small Business
Subcommittee on Newsprint which has just re-
leased a report recommending ways of conser-
ing paper. An illuminating part of that report
reads: ". . . Postal subsidies and tax regulations
tend to stimulate advertising that may be un-
necessarily extravagant and not particularly
productive. Possibly our government can give
more consideration to its postal rates and tax
regulations."
The inference there, of course, is that if ad-
vertising is curtailed, so will be the use of
newsprint. You can't quarrel with that conclu-
sion, nor with the attendant fact that news-
paper profits, already perilously slim, will be
tragically curtailed.
Can the government, either by legislative or
administrative action, curtail newspaper adver-
tising without also curtailing advertising in all
other media? Not by a long shot.
Suppose Sen. Humphrey succeeds in getting
the Internal Revenue Bureau to turn thumbs
down on "political" institutional advertising.
Who is to be the judge of what is "political"
and what is not — a government agency which
is itself as political as it is possible to be?
Would a pro-Administration ad receive the
same judgment as one that opposed Adminis-
tration policy?
Quite obviously Sen. Humphrey's proposals
must be answered firmly and immediately, else
everybody in advertising suffer. This is not
exclusively a defense to be fought by news-
papers or any other media. The whole adver-
tising business must rise to defend itself.
Ubiquitous Mr. Kobak
THE NEWS that Edgar Kobak, a name as
well known as any in broadcasting manage-
ment, is to be the president of the revived
Advertising Research Foundation should re-
assure broadcasters about the future of this
tripartite effort to learn more about the ad-
vertising business.
It is no secret that broadcasters have been
skittish about joining up with an organiza-
tion that seemed so heavily dominated by
advertisers, agencies and rival media. Their
not unnatural concern was that research
projects undertaken by the ARF would be
loaded in favor of the competition.
Perhaps broadcasters will be more willing
to subscribe to ARF now that a man of inten-
sive experience in all phases of advertising,
including broadcasting, is administering it.
We hope so.
Just about the only topic on which almost
everybody in radio and television is in agree-
ment these days is that some basic research
is needed to find out what is wrong with pres-
ent research and with its uses. That is a job
which only an ARF-kind of group can do.
In the operations of ARF there seems to
be an excellent chance to at least stimulate a
search for comparable information about all
Page 52 • April 14, 1952
media. In that direction lies the greatest
hope for radio. For radio has suffered because
advertisers have isolated it from other media
in assessing the influence of TV.
Had advertisers had in their possession
equally detailed information about TV's effect
on, say, newspaper readership, as they had
about TV's effect on radio listening, it is
probable that they would not have concen-
trated their pressure on lowering radio rates.
The ARF provides a chance to correct these
inequities and to improve knowledge about
all phases of advertising. It would be short-
sighted of radio and television not to give this
organization their full support.
Wrong Channels
IT IS DIFFICULT in these times of emotional
and intellectual strain for even the sanest and
most even-tempered to keep their heads. Hence,
it is not surprising, to find the officers of the
American Civil Liberties Union losing theirs
over the blacklisting issue in radio and TV.
However commendable the intentions of the
ACLU in seeking to correct what has ad-
mittedly been an awkward and regrettable
situation, the decision to take the matter to
the FCC was not rational.
Misunderstandings too often crop up in dis-
cussions of this kind and so we wish to make
some preliminary statements before explain-
ing why we think the FCC is not qualified to
deal with blacklisting.
First, it must be understood that regardless
of its legality, the Communist Party, by the
proved treason of many of its members, has
been clearly shown to be a menace to the
security of the United States. Broadcasters
must be especially wary of Red infiltration
which could, at whatever D-Day the Commu-
nists pick, seize radio-TV facilities which would
be of greatest value in espionage and fifth
column activity.
Concurrently, however, broadcasters must
do everything consistent with security to pro-
tect the cherished principles of respect for the
individual which distinguish democracy from
totalitarianism. It is these principles which
have unquestionably suffered in the publication
of Red Channels and the attention paid to that
accumulation of innuendo and doubtful facts.
It is not irresponsible to say that a good deal
of fear hysteria has been brought about within
radio and television by Red Channels. The im-
portant thing is to remember that it has not
been fear of placing subversives in positions
where they endanger security but rather fear
of being associated with anyone remotely "con-
troversial" that has prevailed.
The charge cannot be avoided that broad-
casters and sponsors have acted timidly in
regard to Red Channels and Counterattack.
But, to get to the main point of this editorial,
that is none of the FCC's business.
It is, after all, the responsibility of the
broadcaster and nobody else to determine who
does and does not go on the air. If Actor X
can prove he has been deprived of a livelihood
or has otherwise been damaged as a result of
his being listed in Red Channels, his recourse
must be to the courts, not to the FCC.
Indeed the ACLU would completely negate
its own purposes if it were successful in prose-
cuting its preposterous complaint to the FCC.
For broadcasters too have liberties which would
be seriously infringed upon if the FCC were
able to order them to put a specific person on
the air or forbid them to take another off it.
One of the greatest enemies of democratic
freedom is the concentration of power in the
state. It ill suits the ACLU to be petitioning
an agency of the state to assume more power
over broadcasters and to limit the broadcasters'
own discretionary authority.
jf - our respects to:
CHARLES LIONEL GLETT
CBS has two vice presidents in Hollywood
in charge of network services and both
answer to the name of Charles Lionel
Glett.
And it is not a coincidence of names. It's
a case of one man carrying water on both
shoulders. When CBS divided its broadcasting
and telecasting operations into two separate
corporations, Mr. Glett was affected by the
division more tangibly than most other execu-
tives and employes.
Where the services of others were chan-
neled either into CBS Radio or CBS-TV, Mr.
Glett's talents were split right down the mid-
dle. He was made vice president in charge
of network service, CBS Radio, Hollywood, and
separately vice president in charge of network |
service, CBS-TV Hollywood.
This mouthful of titles sounds like a big I
load for one person to carry around. Mr. J
Glett is a man sturdy enough to handle big
loads, however. That is how he came to CBS
in the first place.
The term "Network Services" is CBS-talk
for describing all operational functions of pro-
duction except the creative. When the net-
work needed a top-notch production adminis- ;
trator for its fast expanding Hollywood op-
erations, it found him right in its own back-
yard.
After more than 30 years in motion picture
business, Mr. Glett in 1949 was appointed vice
president in charge of television for Don Lee
Broadcasting System, Hollywood. His vast
production experience immediately was put to
use.
When CBS bought the pioneer Los Angeles
TV station KTSL (now KNXT) from Don Lee,
his services were acquired too. He joined CBS
as administrative consultant on Jan. 1, 1950.
Subsequently the company was split into the
present two corporations. Mr. Glett was
handed his two jobs and two titles on August
23, 1951.
A slim, wiry man of medium height, with
great drive, vast energy and a rather intense
personality, his goal is efficiency and economy
of operation in production. He doesn't spare
himself or anyone else in his efforts to get
them.
"I abhor waste," Mr. Glett says. By that
he means not only waste of dollars and time,
but anything — whether words, motion or think-
ing— that doesn't lead directly to desired goals.
Mr. Glett likes efficiency because it saves
dollars. By economy he seeks not to do a job
cheaply as possible, but to make sure that dol-
( Continued on page 60)
BROADCASTING • Telecasting ,
Five Years Ago-at 9:37 a. m. On April 16, 1947-
A telephone call to the KPRC newsroom brought the first
bulletin of the Texas City disaster — minutes before news was
flashed over press association wires.
HOUSTON
NBC and TQN On
The Gulf Coast
From that moment . . . and for the next 48 hours . . . KPRC newsmen,
under the on-the-spot direction of News Editor Pat Flaherty, broadcast to
the Houston area and to the entire nation via NBC accurate, up-to-the-
minute reports of one of America's major tragedies.
For this brilliant radio news coverage, KPRC was lauded by Texas
City officials, by NBC listeners throughout the country, by officials of
the National Broadcasting Company, and by the press through the annual
Headliners Awards.
It was No Accident that KPRC Won Local and National Acclaim
for Its Coverage at Texas City.
Today, still under Pat Flaherty's direction, KPRC maintains an even
larger staff than five years ago . . . men whose full-time job is covering
and broadcasting the news for KPRC.
Complete, accurate, instantaneous news coverage is a KPRC tradition
that has helped to make us . . .
FIRST in the South's First Market!
JACK HARRIS, General Manager
Represented Nationally by EDWARD PETRY & CO.
BROADCASTING • Telecasting
April 14, 1952 • Page 53
'FATHER OF RADIO' HONORED
de Forest Feted by 500 at Waldorf-Astoria
don't
miss
"MR
DIXIE"
in
this
week's
Collier's
WET'S
FABULOUS
GRADY
COLE
APRIL 19TH ISSUE
ON STANDS NOW
WBT
CHARLOTTE, N. C.
REPRESENTED NATIONALLY
BY CBS RADIO SPOT SALES
DR. LEE de FOREST, famed in-
ventor whose invention of the
audion tube in 1907 paved the way
for all radio developments since
that time, was guest of honor Tues-
day at a testimonial dinner held
at New York's Waldorf-Astoria,
where some 500 top radio engineers
and executives gathered in tribute
to the man who is generally termed
the "Father of Radio."
Dinner was organized by the de
Forest Pioneers, a group of men
who have been associated with the
inventive genius at some stage or
other of his long career in radio —
50 years in which he has been
granted more than 300 patents.
Hosts with the de Forest Pioneers
were American Institute of Elec-
trical Engineers, American Radio
Relay League, Institute of Radio
Engineers, NARTB, RTMA,
SMPTE and Veteran Wireless
Operators Assn.
The importance of the de Forest
three-element vacuum tube, essen-
tial to every radio and television
broadcast station and receiver as
well as to sound motion pictures,
radar, radiotelephony and radio-
telegraphy and industrial electronic
controls, was hailed by the banquet
speakers.
Rear Admiral Ellery W. Stone,
president, American Cable & Radio
Corp., who presided at the dinner,
traced Dr. de Forest's phenomenal
career in his "keynote" speech and
reported that the inventor, who will
be 79 this August, is still active.
Filed Patent Application
When Dr. de Forest arrived in
New York last week, Admiral Stone
reported, his friends shied away
from any mention of transistors,
which seem likely to compete with
the vacuum tube in many of its ap-
plications. That is, they did not
mention the subject until Dr. de
Forest himself brought it up, tell-
ing them that before leaving Cali-
fornia he had filed patent applica-
tions for an improvement on the
present transistor and stating "I
think it's going to be a real good
patent."
Herbert Hoover, chief banquet
speaker, said that when Faraday
was asked by a politician of his day
what practical use could be made
of his invention of a device for
transforming energy into electric-
ity, he repied: "Sir, some day you
will tax it." If an American poli-
tician had asked Dr. de Forest the
some question about his vacuum
tube, Mr. Hoover suggested that
his answer would have been: "Sir,
some day you will try to regulate
it with laws."
"And now," said the former
president who, as Secretary of Com-
merce during the early 20's was re-
sponsible for licensing the nation's
first broadcasting stations, "the
managers of this $6 billion industry
are haunted by day with summons
to Washington and by night theirs
is the restless pillow of regulation
nightmares in their sleep."
Mr. Hoover hailed Dr. de Forest
for bringing "infinite blessings to
mankind by the instant transmis-
sion into every home of the news,
of great music, of great drama and
great lifts in education.
"But," Mr. Hoover went on, "he
has some grave matters to answer
for. He has made it possible to
transmit the worst music on earth
— and political speeches. Perhaps
the worst of his results is the sing-
ing commercial that plugs in when
we try to get the news. And then
there is the fellow who cannot
sponsor a program without periodic
interruption of huckster chatter
into the midst of an inspiring mu-
sical presentation or a great drama.
Suggests Another Invention
"Dr. de Forest could redeem him-
self if he would produce another
great invention. That is the push
button by which we could transmit
our emotions instantly back to the
broadcasters. It would explode our
feelings over the air instead of hav-
ing their inner gnawing of our
morals."
Charles Edison, former governor
of New Jersey, recalled the associa-
tion of Dr. de Forest with his
father, Thomas A. Edison. E. N.
Pickerill, president of the de Forest
Pioneers, presented a bust of Dr.
de Forest to Yale U., from whose
Sheffield Scientific School the in-
ventor had earned his B.S. in 1896
and his Ph.D. in 1899. Irving S.
Olds, chairman of the board, U. S.
Steel Corp., accepted the gift on
behalf of the university.
INTERWOVEN PLANS
Minute Spot Drive Prepared
FOR the third successive year,
Interwoven Stocking Co., New
Brunswick, N. J., has prepared
one-minute radio spots for dealers
and radio stations throughout the
country to launch its promotion for
Father's Day.
Last year, as a result of the un-
usual tie-in with dealers and local
stations, more than 700 Inter-
woven dealers used the spots
(which are supplied free) and
bought time on local stations. This
year the number of dealers using
the service is expected to increase
heavily.
The announcements — 20 one-
minute spots — are made available
to the Interwoven dealers through-
out the country. In addition the
company also supplies radio Sta-
tions with spot announcements in
every part of the country where
Interwoven dealers are located.
The promotion for Father's Day
holiday is the second largest sales
season for the stocking company —
second only to Christmas. Thus
its annual campaign begins at this
time of the year.
WBNS Doesn't Fall
Back on the "NET"
With the greatest of ease
. . . WBNS programming
swings back and forth
from top CBS shows to
locally-produced programs
built around beloved Ohio
personalities. Blessed with
a choice of all the best
CBS talent, WBNS knows
sponsors can't miss when
local favorites add their
endorsement to selling
messages aimed at Central
Ohio.
ASK JOHN BLAIR
POWER
WBNS — 5,000
WELD-FM— 53,000
COLUMBUS, OHIO
CENTRAL OHIO'S ONLY
OUTLET
Page 54 • April 14, 1952
BROADCASTING • Telecasting
GROUCHO MARX and Bob Dwan (co-director of ''You Bet Your Tight, noisefree splices are easily made — the only equipment
Life" with Bernie Smith) check the tape of a recent broadcast, required is ordinary scissors and "Scotch" Splicing Tape.
Groucho
takes to tape X
Sparkling wit -J- skillful tape editing =
radio's top quiz show... "YOU BET YOUR LIFE" (NBC)
How funny would a comedian be without his script
writers? Groucho Marx supplies the hilarious answer to
that one every week on "You Bet Your Life". His deft
ad libs ("You say you're a philatelist? So am I... I figure
if it's gonna happen, it's gonna happen") are captured on
tape during relaxed non-broadcast sessions with studio
audiences; the tape is skillfully edited to produce a laugh-
packed show that has climbed to top listenership ratings.
"Scotch" Sound Recording Tape is used exclusively for
"You Bet Your Life."
Here's why recording engineers use more
"SCOTCH" Sound Recording Tope than all
other brands combined
• Lower noise level than any other tape
• Greater output sensitivity than any other
tape
• Better reel-to-reel uniformity than any
other tape
• Erases cleaner than any other tape
• No curling or cupping — always
lies flat on head
• Lubricated for longer tape life
EIGHTY 3M SOUND ENGINEERS in the field
— backed by 20 technical experts in the 3M
Laboratories— stand ready to give you tech-
nical assistance with any recording problem
you may have. Call your local 3M Service
Representative, or write us direct: Dept.
BT-42, Minn. Mining & Mfg. Co., St. Paul 6.
IMPORTANT: There's more than one brand
of sound recording tape. Insist on the
"SCOTCH" brand, the lubricated tape that
gives matchless fidelity, clarity of reproduc-
tion, freedom from distortion. Used by all
major networks and for master recording by
leading record companies.
The term "SCOTCH" and the plaid design are registered
trademarks for Sound Recording Tape made in U.S.A. by
MINNESOTA MINING & MFG. CO., St. Paul 6, Minn.—
also makers of "Scotch" Brand Pressure-sensitive Tapes,
"Underseal" Rubberized Coating, "Scotchlite" Reflective
Sheeting, "Safety-Walk" Non-Slip Surfacing, "3M" Abra-
sives, "3M" Adhesives. General Export: Minn. Mining &
Mfg. Co., International Division, 270 Park Avenue, New
York 17, N. Y. In Canada: Minn. Mining & Mfg. of Canada. .
Ltd., London, Canada.
BROADCASTING • Telecasting
April 14, 1952 • Page 55
AGENCY STATUS
Ver Standig Sees New Age
THE DAY of the "15% house" in
the advertising agency business is
passing, M. Belmont Ver Standig,
head of the Washington agency
bearing his name, told the Wash-
ington Ad Club last Tuesday in an
agency day panel, presided over by
Joseph Katz, president of Joseph
Katz Co., Baltimore-New Yoi-k.
Forseeing the end of the old
"blood and guts" method of "slap-
ping out advertising," Mr. Ver
Standig said advertisers finally are
placing agencies "in their proper
light — not as people who just 'do
advertising' but as counsellors to
be consulted in all fields pertaining
to advertising, merchandising and
selling."
He contended that every agency
must be a marketing agency, with
clients entitled to demand merchan-
dising, marketing and sales help in-
cluding research.
"The time is here now in some
agencies, and will soon be in
others," he said, "when you will no
longer be able to sell space or time
according to routine methods and
facts concerning readership, listen-
ers and viewers. We now know that
readers aren't necessarily buyers,
listeners aren't necessarily custo-
mers and viewers just aren't neces-
sarily interested.
"With the high cost of media,
smart advertising men are demand-
ing proof of salesworthiness from
media. So a great deal of media
testing is being done by agencies —
and, let me caution you on this:
You should know enough about
media testing and good copy and
advertising techniques to be sure
that the agency testing your media
is using fair samples. If not, you
can come out on the short end."
Mr. Katz, in a serious departure
from his humorous approach to the
whole "crazy business" of adver-
tising, asserted that too much lip
service is given to the "responsi-
bility" of media. It's the advertis-
ing message that counts, he said,
pointing out that the media "con-
stitutes the hall the advertiser
hires" and that media should not
be blamed if the advertising mes-
sage isn't right. He cited the re-
cent case of a 1.6 rating through
which an advertiser doubled his
business, while a 24 rating "didn't
sell anything."
Mr. Katz was introduced as the
"account executive" for the agency
which had just been named by the
Democratic National Committee to
handle the 1952 advertising cam-
paign for the Presidential elections.
Henry J. Kaufman, head of
Henry J. Kaufman & Associates,
Washington, in his panel stint, sug-
gested to Mr. Katz that a good
slogan for the campaign might be:
"Honesty is no substitute for ex-
perience."
Other panel participants were
Bill Sigmund of Kaufman, Alvin
Miller, Ernie Johnson, Henry Kron-
stadt, Gervis Stark, Alvin Epstein,
Charles Isbel (Advertising, Inc.)
and Robert J. Enders.
POUR radio stations, KOMO Seattle,
KHQ Spokane, KFI Los Angeles and
KGW Portland, celebrate 25th anni-
versary as NBC affiliates, this month.
KNBC, owned and operated by NBC,
has been San Francisco outlet also for
25 years.
RADIO REACHES PEOPtf...
K E n t u
THi
NAStiVILLt
MAKK€T*
WSIX /
♦Cover the 53 counties
in middle Tennessee and
southern Kentucky with
WSIX o/onel
Celebrating a Quarter-Century of Service
SetterBuuX
NATIONAL REPRESENTATIVE: ^
GEO. P. fiOLLINGBERRY CO.
ABC AFFILIATE ■ 5000 WATTS- 980 KC as* WSIX FM
mm
\jV !re ofjTertnessee
front office fjgf
R
OBERT S. deSOUSA, account executive, KNBH (TV) Hollywood,
appointed sales manager.
JACK M. LOGAN, formerly account executive with KOOL Phoenix, Ariz.,
and general manager of KLUF Galveston, Tex., joins advertising staff
of KRLD Dallas.
CHARLES CLIFTON HOWARD named resident manager of KISW (FM)
Seattle, replacing ROBERT WALDRON who transfers to KRKL Kirk-
land, Wash.
WILLIAM E. WALKER, sales staff, KIKI Honolulu, appointed sales
manager.
WILLIAM SANFORD, former news editor at KMJ
Fresno, Calif., named manager of station.
EARL A. PETERSON, division manager of Montgomery
Ward's major appliance division, to sales staff of
WTCN-TV Minneapolis-St. Paul.
_ J
Mr. Walker
TOM UNDERWOOD, WPDQ Jacksonville, Fla.
WGRC Louisville, Ky., as commercial manager.
to
NEAL B. BUNN, program director, KNEA Jonesboro, Ark., promoted
to assistant manager.
CARL W. HILL, account executive, KFOB Long Beach, Calif., and
ROBERT WAYNE MULLER, account executive, KIEV Glendale, Calif.,
to KBIG Avalon in similar capacities.
BEN BURDETT, transmitter technician, KSL Salt Lake City, transfers
to sales staff.
ERNEST LEE, assistant personnel manager, Los Angeles Times, L. A.,
to KTTV (TV) Hollywood in same capacity.
NORMAN FLYNN, salesman, WENE Binghamton-Endicott, N. Y., ap-
pointed sales manager effective April 8.
BERTRAM LEBHAR Jr., director of WMGM New York and head of
MGM Radio Attractions, and SAM ROSSANT, WMGM account executive,
won blue ribbon pair event in Eastern Tournament of American Contract
Bridge League, held in New York fortnight ago. . . . ARTHUR E.
GERBEL Jr., assistant manager, KJR Seattle, elected secretary-treasurer
of Seattle Rotary Club. . . . GORDON B. McLENDON, president of
Liberty Broadcasting System, named "Man of the Month" for April of
East Texas Chamber of Commerce.
WHEN KMA Shenandoah, Iowa, President1 Edward May, son of the station's
founder, presented this engraved silver cup for 25 years in radio to Bernice
Currier, station's homemaker, there was a total of 180 years' service in
broadcasting represented. The KMA veterans attending, and their length of
service, were (I to r) Tony Koelker, assistant manager (16 years); Mr. May;
Gretta Bellamy (27 years); Mrs. Currier; Frank Field (26 years); Adella
Shoemaker (9 years); Doris Murphy (23 years), and Mrs. Earl May, widow
of founder. Mr. May practically "used the KMA microphone for a teething
ring," station pointed out.
Page 56 • April 14, 1952
BROADCASTING • Telecasting
Wbuld you throw
357 million tax dollars into
The government may do it for you — using
your tax money to promote a giant federal
power monopoly.
The plan is to spend more than a third of a
billion tax dollars to build a dam and hydro-
electric plant on the Snake River along the
Idaho-Oregon border. The site: Hell's Canyon.
This would be a needless expense because the
local electric light and power company already
has offered to develop the power at no cost to
American taxpayers. For more than four years
the company, with the wholehearted support of
its customers, has been ready with plans for a
series of five dams.
But the job is held up. For there are those
who want the federal government to take over
electricity — as well as medicine and other busi-
nesses and services. They insist that the govern-
ment develop the power even though it takes
longer and costs many more millions.
Congress will make the final choice within
the next few months. And these are the facts
that will be considered:
If the local company
does the job
The company and its investors will
pay for it.
It will pay about $6 million a year
in local, state and federal taxes.
Power produced will be shared by all
with rates regulated by
public commissions.
All dams can be completed and
power available in about 2V2 years.
If the federal government
does the job
You and every other American tax-
payer will put up the money.
Little or no local, state or federal
taxes will be paid.
Specially favored groups will have
first call on all power. Rates won't
be regulated by state commissions.
Six years to build one high, costly
dam. Ten years to complete project.
Those who want a socialistic America know that when government takes over elec-
tricity, it is a step toward the control of every business, farm and family. The time to
stop the spread of socialized electricity is now. That's why these facts are brought to
you by America's business-managed, tax-paying Electric Light and Power Companies*.
*Names on request from this magazine
• "MEET CORLISS ARCHER" -Sundays— ABC— 9:15 P. M., Eastern Time.
BROADCASTING • Telecasting
April 14, 1952 • Page 57
OF THE SELLING STATION
IK INDIANAPOLIS!
For the Fourth
Consecutive Year
the Brewers of C.V.
Champagne Velvet Beer
— are sponsoring
a complete season of
Major League Baseball
on the selling station
of Indianapolis.
Proof Positive that
WXLW's Sales Impact
really does the job!
Let Sales Impact
go to work for you.
Contact Your Nearest
John E. Pearson Office
New York, Chicago
Dallas, Minneapolis
Los Angeles
San Francisco
THE ONLY INDEPENDENT RADIO
STATIONdbfk. INDIANAPOLIS
air-casters
Mr. Nesbitt
1000 -WD
DAVE CAMPBELL, formerly of
WBT Charlotte, N. C, and WTOP
Washington, appointed program di-
rector at WNOK Columbia, S. C.
CHARLES RAY, KENT Shreveport,
La., to KXEL Waterloo, Iowa, on an-
nouncing staff.
EDWARD MILLER, announcing staff,
WKNA Charleston, W. Va., promoted
to chief announcer.
BOB' HENDRICKS, head of transcrip-
tion department, KNX Hollywood,
named assistant director succeeded by
JIM GIBSON.
FRANK NESBITT, ,
sales presentations
staff, CBS Radio,
New York, ap-
pointed director of
that department.
FRANK MORIAR-
ITY, program staff,
WCBS-TV New
York, appointed
staff director re-
placing FRANK
HARMS who re-
signs to become di-
rector of Bert Parks Show.
PAUL DENAULT, WCOW S. St.
Paul, Minn., to KSTP-AM-FM-TV
Minneapolis-St. Paul, as announcer.
JON MASSEY, WWDC Washington,
selected one of "America's most popu-
lar Negro disc jockeys" in poll con-
ducted by Color magazine.
ED FISHER, morning man, WHIZ
Zanesville, Ohio, to WQUA Moline, 111.
KEITH McKENZIE joins continuity
staff of CHUB Nanaimo.
DON FORBES, production manager,
KLAC-TV Hollywood, appointed ex-
ecutive director.
PAUL W. YOUNG, telegraphic editor,
News-Journal, Wilmington, Ohio, to
WLW and WLWT (TV) Cincinnati,
as writer in publicity department.
ART LINKLETTER, star of CBS
Radio House Party and People Are
Funny, to be featured banquet speak-
er at annual conference of Southern
Calif. Adv. Agencies Assn., April 25
in Santa Barbara.
ANNE ROBERTS, continuity director,
WBBW Youngstown, Ohio, and JIM
GERARD, announcer there, to WLWD
Dayton, in same capacities. KEN-
NETH SANDERS, production depart-
ment, named WLWD's film editor re-
placing JOHN SPOFFORD who left to
join Armed Forces.
DOYLE LOVE to WFA Dallas as as-
sistant farm editor.
BILL TONYAN to WNAX Yankton-
Sioux City, S. D., as staff musician.
RUBY TILLERSON, program director-
continuity editor, KASI Ames, Iowa,
to continuity staff, KCMO Kansas City.
KENNETH YEEND, program director,
KIRO Seattle, appointed chairman of
publicity committee for 1952 Kiwanis
International Convention scheduled for
June in Seattle.
PHIL MOSS, announcer, KNEA Jones-
boro, Ark., appointed program director.
MARY COCO added to continuity staff,
WCCM Lawrence, Mass.
PHILLIS NUNGESTER, traffic man-
ager-sales secretary, KFI Los Angeles,
to Hollywood headquarters of KBIG
Avalon, Calif., in similar capacity.
FRANK ANNAND, assistant program
director, WCHS Charleston, W. Va.,
promoted to production manager. SAM
POLAND, announcer, appointed chief
announcer at station.
WALLY DOUGLAS joins WCAV Nor-
folk, Va., as early morning man.
DANNY SHEELDS, WITH Baltimore,
transfers to WCAV to handle all
Muntz TV shows on station.
WALTER O'KEEFE, star of NBC
radio Double Or Nothing, named fav-
orite radio quiz comedian by National
Assn. Gag Writers.
KEITH EIDE, staff musician, WNAX
Yankton-Sioux City, S. D., father of
girl, April 3.
WILLIS CONOVER, disc jockey,
WWDC and WNBW (TV) Washing-
ton, and Jacqueline Laraque, daugh-
ter of Haitian ambassador to U. S-,
were married April 1.
A/ewl • • •
GEORGE BROWN, WOR New York
news editor, promoted to manager of
newsroom.
LANSING CHRISTMAN, news staff,
WGY and WRGB Schenectady, N. Y.,
named stations' news director.
CHARLES S O R-
LIEN, staff photog-
rapher, Globe Ga-
zette, Mason City,
Iowa, to WTCN-
AM-TV Minneapo-
lis-St. Paul, as re-
p o r te r -photogra-
pher.
DON WRIGHT,
Minnesota news-
paperman to news
writing staff,
KSTP - AM-FM-TV
Minneapolis-St. Paul.
PHIL WILSON, newsman, WQUA
Moline, 111., to news staff, WMBD
Peoria.
Mr. Sorlien
Wilson Profiles Lamb
EDWARD LAMB, owner of
WTVN (TV) Columbus and
WICU (TV) Erie, was the subject
of a column by Earl Wilson, na-
tionally-known New York news-
paperman. Mr. Wilson wrote that
Mr. Lamb was "an unusual man"
because, "he wants to give the pub-
lic something." Mr. Lamb told Mr.
Wilson of his proposal to set aside
a couple of hours a day for "non-
profit" programs. In addition to
the TV stations, Mr. Lamb owns
WTOD, WTRT (FM) Toledo and
WHOO-AM-FM Orlando and is
publisher of the Erie Dispatch.
NEW public service series, The Thin
Blue Line on KNBH(TV) Hollywood,
features discussions of current public
interest concerning L. A. Police Force
by its members.
Strictly Business
(Continued from page 20)
company's Chicago office in August
1949, started with a sales force of
two men and three office girls rep-
resenting two stations. The list has
grown to eight stations, with staffs
in Chicago, New York and San
Francisco.
He has been in the broadcasting
business since 1938, when he worked
for $2.50 weekly as a singer at
WDWS Champaign while attend-
ing the U. of Illinois. A star de-
bater, athlete, dramatist and stu-
dent government official, he spent
his first two years studying law at
Harvard U. after winning the first
National Elks Foundation $1,000
cash scholarship. He was chosen
the most outstanding high school
or preparatory school graduate in
the competition after graduation
from DuQuoin (111.) High School,
the city where he was born and
raised.
After graduation from Illinois in
1938, he learned about radio sta-
tion operation "from the broom up"
at WDWS and at WD AN Danville,
111., later freelancing in Florida.
Still favoring the Midwest, he re-
turned to Chicago and was hired
as a credit representative for the
U. S. Gypsum Co. after cornering
the personnel director on a slow
Saturday morning and getting a
job for which he didn't apply.
He left to join the Navy as an
ensign in 1943. Helping to keep
Navy planes flying, he spent most
of his service time in the Pelau Is-
lands, where he discovered over a
five-month period in Anguar that
the Army and Navy got along fam-
ously despite reports to the con-
trary.
After his Navy duty, Mr. Lay-
man worked as an account execu-
tive at T. R. Bauerle Agency and
Grant Adv. in Chicago before sell-
ing network time for ABC there.
He married the former Betty
Jane Lovegren, whom he met at
the U. of Illinois, and they live in
west suburban Hinsdale with their
children, Susan Gay, 8, and twins
Carol Lyn and Cathy Lea, 4.
Mr. Layman is a member of the
Chicago Television Council. He also
works actively in Hinsdale civic af-
fairs and is a member of the Union
Church there.
FREEPORT, TEX., GRANT
WAFB Withdraws Protest
BRAZOSPORT Broadcasting Co.,
Freeport, Tex., has been granted
1460 kc with 500 w, daytime.
FCC adopted an initial decision
recommending grant.
About three weeks after the is-
suance of the initial decision by
Hearing Examiner Hugh B. Hutch-
ison, WAFB Baton Rouge, La.,
filed a petition objecting to the pro-
posal, asserting that it feared in-
terference [B»T, March 24, 17].
The FCC stayed the effectiveness
of the initial decision in order to
study the matter further. Later,
WAFB withdrew its objections.
Page 58 • April 14, 1952
BROADCASTING • Telecasting
station
operators
please
note!
added
information
publishers and
station operators are
providing another
source of timely
media information
^^^'dl-by ^oreas-by class
ket coverage data °y
or type or age. operators appre-
Maov publishers and station op ^ ^
«.M- iabuye^ ^J^dy a. all
» <°» ,0' he,P:° t vear approximately 1,050
filed literature, last year PP p about
^w^rrd-t*-pp^--^
helpral "-"-stanl°;t ' „ sLdard market °r
when they are refemng to ^ ^
^"rUVtVreae.ead their
selections.
for busy buyers
of space
and time
added informafion for Busy
„' TC o DATA SERVICE, INC.
STANDARD RATl3..,E^,„yiwy.„oiOT
^SSSffir1
i rates and data - —
A.B.C. W..KW "•w»P»"e,r
• newspaper ■
. comunter market..
„ol network -ad o ana ■
,ra„jportation
The advertisement shown
here is appearing currently in
Advertising Agency.
Reason is we want all agency |
men to know how Service-Ads
are becoming increasingly
helpful to media men.
* * *
To help you make these
Service-Ads of maximum use-
fulness to buyers (and so of
maximum effectiveness) we have
interviewed scores of media
people and advertising managers
... to find out how they buy 1
spot radio time, what kind of
information is most valuable to 1
them. The results of these
interviews are available to radio
and TV stations and their
representatives in the booklet,
"SPOT RADIO PROMOTION
handbook" (at cost: $1.00).
Then, to help you convert these
viewpoints into Service-Ads
that will really "sell by helping
buyers buy," we have condensed
this information into another
handy booklet, "Copy Organizer
for Service-Ads in
Radio Rates & Data."
Available at cost, $1.00.
WALTER E. BOTTHOF, ^Publisher
WSAZ
HUNTINGTON, W. VA.
68%
OF THE
INDUSTRIAL
WORKERS
ARE AT
WORK
BY
7:30 A. M.
IN HUNTINGTON
WSAZ
IS THE
ONLY STATION
SIGNING ON AT
5:30 A.M.
TO REACH
THESE PEOPLE
• 930 KC
• 5000 WATTS DAY
• 1000 WATTS NITE
NATIONAL REPRESENTATIVE
BR AN HAM
COMPANY
• FOR A MORE COMPLETE
BREAKDOWN OF INDUSTRIAL
PLANT SHIFT STARTING TIMES
WRITE. . .
WSAZ
HUNTINGTON, W. VA.
lars, like other tools, are well used.
He believes the creative elements
must be given all the tools, ma-
terials and assistance they require
to do their end of the job. What-
ever economies are effected must
not be at expense of quality of pro-
duction.
"By acting in close teamwork
with the creative people, the pro-
duction administrator can actively
help in insuring quality of the final
show," he declares. Summing it up,
Mr. Glett says, "My job is to work
hand-in-hand with the creators to
help get a good end product at
realistic cost."
Born in New York March 13,
1902, Mr. Glett attended Public
School 42, but by the time he en-
rolled in high school, he had to
go to work. He spent only one
year in regular day high school.
In his second year he became stock-
room boy for the old Motion Pic-
ture News. He continued high
school at night for another 12
months. Then he enrolled in New
York School of Journalism night
classes. After two years his formal
education was completed.
Meanwhile, he changed jobs. He
joined Far East Film Co. in 1918.
The following year at 17 he went
to Europe for that firm.
He went to Chicago in 1920 and
got a job selling reissues of Tri-
angle movies. During his next two
years Mr. Glett learned the film
distribution business. He joined
Goldwyn Film Co. in 1922 and a
year later became mid-west sales
representative for United Artists,
distributing movies of Mary Pick-
ford, Douglas Fairbanks, Charles
Chaplin and D. W. Griffith.
Forms Production Unit
The ambitious young man went
to work in 1925 for George Mat-
thew Adams' newspaper syndicate,
which handled Edgar A. Guest
poems. Interesting exhibitors in
a series of short subjects based on
Guest's works, his employer gave
him the go-ahead to form his own
film production unit.
Mr. Glett wrote, directed, pro-
duced and edited 18 of these films
during 1926. He won a national
trade paper blue ribbon award for
his second picture, The Yellow Dog.
After this promising start, sound
came in.
Some months later he produced
Paramount's first sound short,
Song of the Builder, ending a ten-
year period that Mr. Glett now
looks back on as his apprentice-
ship in motion pictures.
In 1928 he became production
manager of Western Electric's mo-
tion picture subsidiary, Audio. He
continued in that post until 1931,
resigning to again enter independ-
ent production.
Mr. Glett went broke in 1932
when backers defaulted on their
notes during the government bank
holiday. Undaunted and deter-
mined to pay off obligations, he
borrowed $350 and went to England
Our Respects To
( Continued from page 52)
where U. S. dollars weren't frozen.
He arrived in London with $62. By
week-end he couldn't even pay his
hotel bill. He managed, however,
to liquidate all his firm's foreign
holdings and brought back enough
dollars to New York to pay off
company debts. With bills paid in
full, Mr. Glett had $100 left.
Rejoining Western Electric in
1934, he was made vice president in
charge of production. When that
company took over the former
Paramount Studios in Astoria,
Long Island, in 1937 he became vice
president of studio and production
operations, continuing in that ca-
pacity for the next two years.
Then Mr. Glett joined director
William Dieterle in Hollywood as
associate producer and they formed
William Dieterle Productions. Their
first picture, The Devil and Daniel
Webster, won two Academy awards.
This association ended in April
1942 when he became vice president
and general manager of General
Service (United Artists lot) in
charge of production and studio op-
erations for about one year.
Shortly afterward Mr. Glett was
elected vice president of Myron
Selznick Agency, handling many
top film stars, directors, producers
and writers. He took military
leave-of-absence from the agency
in 1943 to join the Army Signal
Corps. Still in service upon the
death of Myron Selznick in 1944,
Major Glett was elected the talent
agency's president by estate execu-
tors.
As Chief of Operations Branch,
SCPC, Western division, while in
service, Major Glett supervised
from 20 to 25 active production
units making over 500 training and
indoctrination films.
Returning to civilian life in 1945,
he rejoined the Selznick family. He
became vice president and general
manager in charge of production
and studio opertions for David O.
Selznick Studio. Next move was
three years later to Motion Picture
Center Studios as managing direc-
tor.
Mr. Glett joined Don Lee Broad-
casting System on June 7, 1949 as
vice president in charge of TV.
When CBS bought Don Lee TV
station some months later, his pres-
ent association began.
Faced with the problem of creat-
ing a production organization for
an industry entering into a period
of rapid expansion, but at a rate
not yet measurable, he found a
solution that Mr. Glett believes
anticipates any increasing or de-
creasing work load.
He set about creating basic units
for each phase of physical produc-
tion. Once these were established
and their functions clearly defined,
he had a foundation that could be
expanded indefinitely to handle any
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BROADCASTING CORPORATION
Page 60 • April 14, 1952
ROADCASTING • Telecasting
First or Second in
Quarter Hours
Between 6 a.m. and 7p.m.
flow of production with "quality
the goal regardless of any other
consideration."
Work and his family are almost
Mr. Glett's only interests. He en-
joys the relaxation of his Beverly
Hills home shared by Mrs. Glett,
the former Clarice Allen and their
12-year-old daughter, Patricia. Not
a hobbyist, he works around the
house and yard on week-ends, and
has become an expert rose fancier
and carpenter.
A reserve officer, a member of
Amvets, and Retired Military
Officer's Assn., he is a founder and
board director of Television Broad-
casters of Southern California.
Total Ads Up
TOTAL national advertising in
four major media — network radio,
network TV, magazines and Sun-
d a y newspaper supplements —
reached a new all-time high in
dollar volume in 1951 of $873,428,-
613, up 17.1% over the 1950 ag-
gregate, Magazine Advertising Bu-
reau has reported. Figures came
from tabulations kept by Pub-
lishers Information Bureau, which
showed a gain over 1950 for every
one of the 28 industry classes in-
cluded in the PIB service. PIB
shows that 1951 was the top year
for network TV and magazines;
network radio and Sunday supple-
ments fell below their 1950 levels
of advertising revenue.
EMPLOYES wore "Slave" caps and management wore "Top Brass" helmets
at March 24 annual meeting of Chesapeake Chapter, American Assn. of
Advertising Agencies in Baltimore. Among those attending were (I to r)
Sidney A. Levyne, S. A. Levyne Co., Baltimore; M. Belmont Ver Standig,
M. Belmont Ver Standig Agency, Washington; Joseph Katz, Joseph Katz Co.,
Baltimore; Jerry Collins, media director, Ver Standig Agency; Robert V. Walsh,
radio-TV director. Van Sant, Dugdale & Co., Baltimore; Edgar Kassan, account
executive, Joseph Katz Co., and Theodore A. Newhoff, Theodore A. Newhoff
Agency, Baltimore. .
WOWO HEALTH CONSERVATION
Joint Cooperation With Others Planned
ANNOUNCEMENT that Westing-
house's WOWO Fort Wayne, Ind.,
has embarked upon a health con-
servation project came at the 13th
annual Farm Achievement Award
banquet, sponsored by the station.
Franklin Tooke, general manager,
who will direct the project, said
WOWO believes the work will be
counted among the most important
public service activities ever under-
BEFORE YOU
DECIDE ON YOUR
SUMMER SCHEDULE
in the DETROIT Area
See How Much MORE You Get Using
CKLW
and its 50,000 watts
AT THE LOWEST RATE OF ANY
MAJOR STATION IN THIS MARKET
Guardian Bldg. •
Detroit 26,
J. E. C
J
taken by an individual radio station.
WOWO will co-operate in the
project with other organizations
throughout Indiana, Ohio and Mich-
igan, which hope to improve
environmental factors affecting
health, Mr. Tooke said. He indi-
cated that there are many profes-
sions devoted to curing disease,
but few dedicated to preserving
health.
The project, "Health From the
Soil Up," will include any activity
pertaining to physical, mental, so-
cial or community health, the sta-
tion manager said. He stated
WOWO personnel will work with
all individuals or agencies who seek
the common goal of good health,
including extension departments of
state universities, county agents,
home demonstration agents, soil
conservation men, health councils
and services, among others.
Some objectives are: Natural re-
sources use and conservation; im-
provement in the average home's
ration balance; complete health
checks for school children, with hot
and better lunches, and a closer
approach to ideal health conserva-
tion through home environment,
personal habits and disease con-
trol.
The project also would improve
health and conservation education
in schools, with church participa-
tion in these activities; add more
organized recreation for youths and
adults and more county health
councils, and promote contests, dis-
plays and demonstrations of health
maintenance at local events.
WMRY Increases Rates
WMRY New Orleans has an-
nounced a 15-25% rate increase in
both local and national advertising.
Mort Silverman, general and com-
mercial manager, explained that
this was the first increase since
May 1, 1950, at the time when the
station went into all-Negro pro-
gramming.
WFBR "HOME-GROWN"
SHOWS OUTSTANDING
IN AUDIENCE AND
RESPONSE!
Looking for a place to put
your minute spots in Balti-
more? Pick the WFBR
' ' home-growns' ' — outstand-
ing participation shows! For
instance:
Completely outclasses its
field-No. 1 show of its kind!
MELODY BALLROOM
Top-rated disc jockey show
in Baltimore!
NELSON BAKER SHOW
1st in its time period!
EVERY WOMAN'S HOUR
Top-rated 30 - minute
woman's show!
SHOPPIN FUN
Top locally produced show
in its period!
MORNING IN MARYLAND
Misses being tops for 3-hour
period by a fraction!
Buy where the top shows
are — buy on . . .
Man. -Feb. 1952
Pulse Report
BROADCASTING • Telecasting
ABC NETWORK
5006 WATTS IN BALTIMORE, MD.
April 14, 1952 • Page 61
Iteration blood bank'
Stations Go All Out in Community Campaigns
OPERATION Blood Bank, a
project to meet the needs of the
armed forces in Korea, and other
Red Cross projects have been an
unqualified success at the com-
munity level, judging by reports
from local stations.
Participation of radio-TV net-
works has been reported previously
in detail in past issues of Broad-
casting • Telecasting, with com-
mendations from top government
authorities. But the American Red
Cross and other organizations also
have been lavish in their praise
of stations who evolved promo-
tional plans to put over local
quotas. Staffmen literally gave
their blood in many instances.
The techniques and promotions
varied throughout the country, but
as always, the results were uni-
formly the same — successful. Typi-
cal of the reports submitted by
stations were these:
In Pennsylvania, WMGW Mead-
ville cooperated with the Red Cross
and local chamber of commerce by
remaining on the air an hour past
signoffs for several nights. On one
stunt, two announcers volunteered
to sleep in the local park all night
if five people would each donate a
pint of blood to meet quotas. They
got the blood — so announcers Jim
Strickler and Mike D'Angelo slept
in the park — as advertised.
In New York, WFAS-AM-FM
White Plains had five staffers
donate blood and describe their re-
actions in the process via tape
recorder. Staffers included Joan
Schneider, assistant program di-
rector; Fran Keegan, traffic super-
visor; Bob Juhrenm, copywriter;
Lenny Dillon, sportscaster, and
Dan Valle, assistant chief an-
nouncer.
WLAM Lewiston, Me., announcer
Norm Card, who is m.c. on WLAM
Bandstand, went through the Red
Cross bloodmobile "line" when the
donor vehicle visited there. He in-
terviewed Red Cross workers and
nurses at each step, giving his per-
sonal reaction, including the period,
when he was giving his blood.
Quota for the Bloodmobile visit
was 100 pints. Armed Forces, for
whom the blood was earmarked, re-
ceived 119 pints from residents of
Lewiston and Auburn.
Swinging south to Georgia,
WFRC Athens credits H. Ran-
dolph Holder, news director, for
"single-handedly" putting over the
most successful blood bank drive
in the city's history. Over 250 pints
were pledged — well over quota.
In Texas, Charlie Harrison, pro-
gram director at KFRD Rosenberg,
New PULSE Surveys Show
We've Done It Again
KMTV
Omaha's No. 1
TV Station
KMTV has done it again!
Latest Pulse figures show that
KMTV leads in 66 out of 100
Class A (6 to 11 P.M.) quarter-
hours — Monday thru Friday.
For the entire week, KMTV
leads in 88 out of 140 Class A
quarter-hours or 62.8% of all
Class A quarter-hours.
KMTV has a bright picture
on afternoon ratings, too, with
a 53% share of the weekday
afternoon audience and a 54%
share on Saturday. For the
best in TV coverage of the rich
Omaha area, contact the Katz
Agency or KMTV today.
4. 4 KMA
The Most Listened
To Station in Its
Vast Rural
Midwest Area
Pulse figures released in Jan-
uary, 1952 for 23 rural Iowa,
Nebraska and Missouri coun-
ties show that KMA is the Most
Listened To Station during 234
Vi-hour period throughout the
week. This is more than all
other radio stations heard in
this area combined. KMA de-
livers 117 additional BMB coun-
ties not included in the Pulse.
KMA gives you more concen-
trated coverage of this rich,
midwestern, rural market at less
than 1/3 the cost of the 2nd
place station. Contact Avery-
Knodel or KMA today.
KI1ITV
OMAHA 2, NEBRASKA
CHANNEL 3
Represented by KATZ AGENCY
SHENANDOAH, IOWA
Represented by
AVERY-KNODEL, INC.
MAY BROADCASTING COMPANY
greeted the arrival of a Red Cross
bloodmobile with a donation. He
gave listeners a first-hand report
on its effects and on procedure to
be followed.
In the Midwest, reports were
received from Wisconsin, Michi-
gan, Missouri, Nebraska and Min-
nesota. WTMJ-AM-TV Milwaukee
set up a "Five Thousand Club,"
seeking that number of pledges
during a two-week campaign.
Result: a total of 7,612 came in.
A service award was offered to
donors. Station cooperated with
the Milwaukee County Red Cross
Chapter and Junior League Blood
Center.
A total of 3,871 pints of blood
were promised the Detroit chapter
of ARC for Korea veterans as the
result of a feature film promotion
on WXYZ-TV there. Sponsor of
Motion Picture Academy series, the
Rose Jewelry Co. devoted com-
mercial time to appeals. Switch-
board was kept open to 3 a.m. with
many celebrities contributing blood.
Kansas City Efforts
In Kansas City the voices of
some 1951 flood victims offered a
helping hand in the local drive.
KMBC there used transcribed
statements of victims to push the
drive. Heavy play was given by
WDAF WHB KCMO KCKN there,
with WDAF-TV using still picture
as well.
KMBC reported praise from
civic leaders, local Red Cross di-
rectors and E. Rolland Harriman,
national American Red Cross di-
rector. Other stations carrying
transcriptions reported favorable
listener comment. Number of
pledges doubled after spot inter-
views were begun.
In Nebraska, KWBE Beatrice
went promotionally all-out with
the theme, "Anything for the Red
Cross." The gimmicks consisted of
a baby-sitting auction by Acting
Manager Bud Pentz and an-
nouncer Bill Boyce. Top bidders
CITRUS SPOT TEST
Memphis, Louisville Underway
SPOT budget for Memphis and
Louisville during the Florida Citrus
Commission's $25,000 intensive
educational and advertising cam-
paign on selling Florida citrus
fruits will take $12,414 of the total.
The two-month promotion cam-
paign began last Monday [B»T,
April 7] and calls for $5,971 to be
spent in Memphis among WHHM
WMC WDIA WMPS and $6,443 in
Louisville among WHAS "WINN
WKLO WAVE.
J. Walter Thompson Co. is hand-
ling the tests, to be conducted with
radio, newspapers and display ma-
terial for retail food stores. The
campaign will test the proposed
new method of selling citrus fruits
in Memphis by the pound, the sys-
tem used in selling most fruits and
vegetables, and in Louisville by
the present method of selling by
the dozen, with results to be studied
for control and comparison pur-
poses.
got the services of the two staffmen
for a night. Station made a tape
recording of the proceedings with
"hilarious" results after news
stories and promotion put over the
idea.
In Minnesota, KAUS Austin
took dramatic means to remind lis-
teners of blood needs. Staffers
donated blood after station signed
off in mid-afternoon and invited
listeners to join in. Ten daily an-
nouncements pointed up arrival of
the Red Cross bloodmobile. Total
of 1,309 pints of blood was collected
in five-day visit.
On the West Coast, Bill Weaver's
"B-Day" drive at KCBS San
Francisco netted the armed forces
230 pints of blood. Working with
local baseball club, Mr. Weaver
passed out complimentary baseball
tickets for exhibition games to
donors. Tributes were paid Arthur
Hull Hayes, CBS San Francisco
vice president and KCBS general
manager, by the Red Cross.
TEMPERATURE STABILITY
Research Aids Production
BOTTLENECK in manufacture of
certain electronic equipment has
been eliminated through Navy re-
search, according to the Office of
Technical Services in the Dept. of
Commerce. New development
evolves around temperature stabil-
ity, a basic requirement in elec-
tronic equipment.
OTS noted that tuning and other
operating characteristics of equip-
ment should remain unchanged even
when temperature fluctuates. To
avoid temperature - produced
changes, electronic components are
used as "compensating" elements.
The Navy devised a test which,
when applying a quick "heat pulse,"
produces same effects as obtained
by a long heating run. New tech-
nique requires less time, is less
costly and involves smaller test
equipment.
Theory is outlined in a 27-page
book, A New Instrument for the
Rapid Measurement of Capacitor
Temperature Coefficients. It is
available for $1 at OTS, Dept. of
Commerce, Washington 25, D. C.
WCHS Full Time
FULL - TIME, around-the-clock
operation by WCHS Charleston, W.
Va., has been announced by
John T. Gelder Jr., vice president
and general manager of the CBS
affiliate. WCHS will program 24
hours daily, seven days a week,
with accent on standard music de-
signed to reach a general audience.
Doug Martin will handle the record
shows. Station operates on 580
kc with 5 kw.
Page 62 • April 14, 1952
BROADCASTING • Telecasting
TELECASTING
Did You Realize That You
Can Sell Eleven Key Markets
with TV for as little as
'590.50 A WEEK?
Spot Television is
one of the most economical media available today —
and certainly the most effective per dollar.
Yes, TV advertising on the outstanding programs
of these eleven stations can be purchased for as little as
$590.50 a week. That's an average of WSB-TV Atlanta
$53.68 per market per week. WBAL-TV Baltimore
WFAA-TV Dallas
That's low cost (and highly effective) advertising. KPRC-TV Houston
Worth buying into right now. KHJ-TV Los Angeles
KSTP-TV . . .M'pTs-St. Paul
WSM-TV Nashville
WTAR-TV Norfolk
KPHO-TV Phoenix
WOAI-TV San Antonio
KOTV Tulsa
REPRESENTED BY
EDWARD PETRY & CO., INC.
NEW YORK • CHICAGO • LOS ANGELES
DETROIT • ST. LOUIS • SAN FRANCISCO • DALLAS
PARTICIPATIONS ON THESE
HARD-HITTING KNBH TV FOOD
SHOWS WILL TAKE YOUR SALES STORY
INTO EVERY TV HOME IN SOUTHERN CALIFORNIA
Results prove that television is particularly effective
in selling food products.
This is especially true in Southern California — one of the
most heavily TV saturated areas in the nation.
With retail food sales in food stores alone estimated*
at $1,224,699,000 a year, Los Angeles and
Orange Counties deserve your close attention.
Shown here are three of the top food participation TV shows
in this area... all on KNBH — the aggressive NBC outlet
in Los Angeles. Time is available on these shows for
YOUR product. For details on the proved results these
shows are delivering, consult KNBH, Hollywood, or
or your nearest NBC Spot Sales office today.
* Standard Rate & Data — Consumer Markets 1951-1952
iHC HOLLYWOOD
TO SELL
THE BUYING
MILLIONS IN
AMERICA'S
2ND LARGEST
TV
MARKET
f> age 64 <* April 14, 1952
BROADCASTING • Tele
TV APPLICATIONS
PEOCESSING of TV applications,
after a 45-month freeze, begins
July 1 — 78 days after the April 14
issuance of the FCC's Sixth Order
and Report.
Applications will be considered
on a channel-by-channel basis. That
is, qualified applicants seeking a
channel for which there is no com-
peting application will be granted
a construction permit no matter
how many applications are filed for
other facilities in the same city.
A temporary expediting proced-
ure has been set up which has as
its prime purpose to get TV serv-
ice to those cities which have none
today. A subsidiary purpose is to
process UHF applications as early
as possible.
Four processing lines will be set
up.
Line A will process: (1)
changes required to be made by 30
of the 108 existing TV stations im-
mediately following the effective
date of the final report (30 days
after the date of publication in the
Federal Register). (2) Applica-
tions for cities which are not now
FCC Will Begin Processing July 1
receiving TV service. As a rough
rule of thumb, the Commission des-
ignated such cities as those 40 miles
from the nearest TV transmitter.
Processing will start for such non-
TV served cities in order of popu-
lation.
Line B will process, in the fol-
lowing order, applications for cities
now receiving TV service: (1)
UHF applications where no com-
mercial VHF channels are as-
signed. (2) UHF applications
where all commercial VHF chan-
nels are occupied. (3) Applica-
tions for cities with one TV service
but no local station. (4) Applica-
tions for cities with one station
and no other TV service. (5) All
other applications for cities which
are now getting two or more TV
services.
Line C will process requests for
modifications of CPs made after
July 1, petitions for reconsidera-
tion, waivers of hearings, etc.
Line D will process applications
( Continued on page 75)
FOUR WASTED YEARS? - ... .An Editorial
WAS THE freeze necessary? That's the
startling question which overrides all others
in appraising the FCC's final Television Re-
port, born of nearly four years' labor,
j The what, why and wherefore of the Great
Thaw, biggest event in broadcast annals, are
recounted in these pages. The full text, which
becomes the television law of the land, is pub-
lished as a supplement to this issue.
In capsule, the allocations provide for 2,053
stations in 1,291 communities, including the
territories. Of these 617 are VHF, 1,436 UHF.
The big lament is that of an exorbitant 242-
channel reservation for noncommercial educa-
! tional stations, a lusty 80 are VHF — facilities
that properly should be used to serve vast mass
audiences, both urban and rural, rather than
lie fallow, awaiting single-purpose educational
occupancies which may never come. Thus, the
educators get 11.8% of total assignments and
13% of the coveted VHFs.
While it's futile now to rehash the need for
the freeze, it nevertheless behooves us to see
where we have been and where we are going.
The freeze was imposed in September 1948,
when the FCC was under terrific duress. The
reason given for the freeze (which was to
have been of a few months duration) was
something called troposphere, and how this
interference was to be circumvented. The final
report scarcely mentions it.
The 43-month freeze has brought certain
pluses. There are wider separations and there's
offset carrier operation. There are other ad-
mitted engineering refinements.
The minuses: A sell-out to the educators,
who were hardly aware of TV's existence in
1948. The onslaught of politicians who recog-
nized TV as the difference between winning
and losing elections. The Klondike rush of ap-
slicants who regard a TV license anywhere
is a modern-day Wallingford. Most important,
lenial of service to many millions of people.
; The FCC certainly didn't need four years to
' ;merge with a plan which, at best, still must
' )e viewed as abortive. It provides no more
service for large areas than did the 1948 report
agJRO ADC ASTING • Telecasting
— with certain glaring exceptions. Whatever
new desirable facilities that were opened up,
in large part, go to educators, for service to
unknown and unchecked minorities. Many
important cities are left without VHF commer-
cial facilities adequate to accommodate their
minimum needs.
Certainly, when we look at what we have —
after four years of gestation — it's evident that
the better paii; of those four years were wasted.
It would have been wiser to have allowed the
interplay of normal forces of competition,
through allocation as demand developed. That
now seems to be the approach of Comr.
Robert F. Jones, in his formidable, albeit bit-
ter, dissent, but Comr. Jones right or wrong
speaks too late. It's a lost cause. The Com-
mission majority has voted. The hot breath
of Congress was on the FCC's neck. It couldn't
re-traverse old ground without inviting a Con-
gressional investigation.
No matter how well-reasoned the Jones plan,
it comes after the fact. In our judgment, he
should have publicly proclaimed his philosophy
months ago. The FCC then could have had the
benefit of reactions from broadcasters, engi-
neers and attorneys specialized in the field. And
vocal members of Congress, looking to the
time when TV would be available to their con-
stituents, might have reasoned that possibly
another few weeks could have been spared to
reach for near-perfection. The stake is invest-
ment of uncounted millions by public and in-
dustry in what potentially is the greatest
medium for mass communication in the history
of man.
The fact that the FCC and its staff labored
long and hard (and we do not question their
integrity, zeal or indefatigability) doesn't ab-
solve the Commission from criticism. The most
regrettable phase was the complete capitula-
tion to Comr. Frieda Hennock's campaign for
education "reservations."
But the FCC isn't entirely to blame. Broad-
casters, who waited until the eleventh hour,
made an abysmal showing on education. Comr.
Webster, in his caustic concurring opinion, is
correct in severely indicting "commercial in-
terests" for failing to make a positive showing.
Educational "reservations" were even given
to a score of "applicants" who made no plead-
ing whatever. This was done on petition of the
Joint Committee on Educational Television,
and comes as close to flaunting the law as is
possible.
The educators get 242 reservations. It's our
guess they won't use a dozen. Theoretically,
these reservations are up for grabs after a
year. But, if we perceive the strategy, they'll
be back asking for "non-profit" status, which
means they could become network affiliates and
take other business, but simply would plough
what normally would be profits into new stadia,
libraries and stained glass windows. To do
this would be to procure commercial facilities
by fiat and under false colors, as against the
rights of other citizens who were forced to
compete.
So the TV Allocations of 1952 now are a
fait accompli. New stations will go on the air —
but the hard way. There will be attempts at liti-
gation. The FCC feels it has buttoned up all
possible legal loopholes and that the project,
as a whole, cannot be enjoined. This may not
be true of specific city-by-city allocations.
The Commission worked its heart out in de-
vising these final allocations. The staff, headed
by Paul Dobin, performed a super-human job,
in following FCC instructions. The victor, for
the moment, is Frieda Hennock and her brood
of ambitious but naive educators. The public-
at-large does not get the equitable allocation
to which it is entitled. Many broadcasters, to
some extent, because of their own lethargy, are
tossed into the crucible of expensive and ex-
tensive hearings, with concomitant delays in
providing the public the new services to which
it is entitled.
It is thus that the destinies of arts and in-
dustries are charted — a compromise between
unsound political pressures and sound engineer-
ing and economics.
April 14, 1952 • Page 65
TV FILM FUTURE Capitalization Is Problem
UNDERCAPITALIZATION is cur-
rently a major problem for the
television film industry, Dr. A. N.
Goldsmith, chief consultant for
RCA, said Wednesday, warning in-
dependent producers to build their
industry's economic health either
by selling first-run and residual
rights as a package or by increas-
ing first-run prices.
Dr. Goldsmith made his state-
ment as luncheon speaker at a
day-long quarterly forum held by
the National Television Film Coun-
cil in New York Wednesday. Other
speakers were Edward Codel, TV
director of The Katz Agency,
stations representative; Carolyn
Burke, NBC-TV producer; and T.
R. Shearer, vice president in charge
of the A. C. Nielsen Co. New York
office.
Identifying independent TV film
production as "the giant industry
of the future," Dr. Goldsmith said
that the 50,000-mile TV network
expected to link the country's po-
tential 400 VHF and 1,500 UHF
stations will be serviced largely
by film.
He estimated that today at least
NCAA COUNCIL
Given TV Recommendations
EXECUTIVE council of the Na-
tional Collegiate Athletic Assn.
last week in Chicago heard details
of the television committee's rec-
ommendations for continued con-
trolled telecasts of football this
year, but declined to release them
until April 22 in New York. At
that time, the committee will meet
for a two-day session, make its
recommendations and pass them on
to member institutions.
A two-thirds vote is required for
passage of any one of 12 plans for
control which have been studied
thus far. Blackout telecasts sec-
tionally were approved by the
NCAA last year in convention
with a vote of 163 to 8. The prog-
ress report in Chicago was pre-
sented to the 17-man policy group
in meetings at the LaSalle Hotel
April 6 and 7 by Asa Bushnell,
director of the TV program this
year.
The council also heard a sum-
mary of the 1951 football season
attendance report conducted by the
National Opinion Research Cen-
ter, which was paid for by an as-
sessment of 18% from member
schools. NORC will check its pre-
liminary survey results, and no
new study will be made this sea-
son, according to NCAA Executive
Secretary Walter Byers. He said
the preliminary report of last fall
has evolved into a conclusive sum-
mary which substantiates the re-
port that gate attendance at games
decreased in TV areas.
TV committee members, in addition
to Mr. Byers and Mr. Bushnell, are
Robert Hall, Yale, chairman; J. Shober
Barr, Franklin and Marshall: Jeff Cole-
man, Alabama; Howard Grubbs, South-
west Conference; K. L. Wilson, Big 10;
E. L. Romney, Mountain States Confer-
ence; Willis Hunter, Southern Califor-
nia, and Reaves Peters, Big 7.
Page 66 • April 14, 1952
75% of commercials and 25% of
network programs — including those
with top ratings — are filmed. Cit-
ing the flexibility, realism and
economy of filmed programs, he
said that from 50-90% of non-net-
work scheduling is further filled by
film products.
The consultant suggested that
films be produced in color, to be
sold" for first and second showings
in monochrome and, ultimately, for
first and second runs in color, thus
increasing the producers' profits
through four-time sales in a single
market.
Hour Cost Cited
"Network connections compete
with film syndication, to a degree,"
he admitted, quoting $30.30 as the
average cost per station per hour
for network lines. Film producers
must meet this competition, he
suggested, or at least conduct an
educational campaign to explain
the film cost-advantage relation-
ship.
Advantages of film which the
RCA executive listed — in addition
to syndication of four residual
rights for color films — included
greater ease in clearing station
time, achievement of animation and
slow-motion effects as well as out-
door shots, chance to correct fluffs,
and re-use of films for auditions,
sales meetings and general product
promotion. He also listed the
practically of repeat showings, but
warned that labor demands for
repeat payments must be solved
first.
Dr. Goldsmith further warned
that TV films should be created for
TV and its characteristics, not, in
imitation of Hollywood, as feature
films for theatre showings.
Questioned from the floor, he
said that, to date, film cameras
cannot compete with TV cameras
in achieving depth of field. The
RCA consultant saw three-dimen-
sional television as a definite pos-
sibility, however, either by a verti-
cal scanning method or by polaroid,
side-by-side images seen through
polaroid glasses. But three-dimen-
sional TV should not be overem-
phasized, he advised, since about
45% of the public have eyes that
are "low" or impaired in register-
ing depth.
"Any show — except special events
— can be done on film," Mr. Codel
noted, saying that The Katz Agency
has learned that all TV stations
require good film programs, if only
for their own spot sales. He ex-
plained that his agency does not
buy, sell or syndicate films and
has no plans to finance them, but
it has recognized the utility of films
as a device to sell time. Katz
IERT PANEL
Comr. Hennock to Air
Educational TV Views
UTILIZATION of educational TV channels will be explored by FCC
Comr. Frieda Hennock and other panelists during Ohio State U.'s 22d
Institute for Education by Radio-Television at Columbus, which starts
Thursday. +
In the light of FCC's allocations
plan, now released, this special ses-
sion on educational television will
command top attention Friday
among educators and broadcasters
gathered for the four-day confer-
ence— particularly educators.
Comr. Hennock, an outspoken
proponent of reservations for non-
commercial educational channels,
will discuss steps which institutions
and civic groups may take to obtain
and use TV assignments.
Some 30 general and special in-
terest meetings have been sched-
uled for the conference at the Desh-
ler-Wallick Hotel under the direc-
tion of Dr. I. Keith Tyler, coordina-
tor of radio activities and radio
education director at Ohio State U.
In addition, a number of allied
groups will meet concurrently with
the Institute. Another feature of
the conclave is the 16th American
Exhibition of Educatonal Radio and
Television Programs, whose awards
are announced today (see separate
story page 44).
Other panelists discussing steps
which educational and civic groups
should take in getting and using TV
channels will be Ralph Steetle,
executive director of the Joint Com-
mittee on Educational Television,
Washington; George Probst, direc-
tor of the radio office of the U. of
Chicago; Burton Paulu, manager of
KUOM, U. of Minnesota, and Sey-
mour Krieger, counsel member of
the JCET. Belmont Farley of the
JCET will moderate.
Another special interest session
(Sunday) will concern "Broad-
casting by Government Agencies,"
with John Meagher, acting chief
of radio, television and visual media
for the State Dept., as chairman.
Panel members will be Kenneth
M. Gapen, assistant director of in-
formation for radio and TV sta-
tions, Dept. of Agriculture; Charter
Heslep, director of AM-TV, Atomic
Energy Commission; Dr. C. R.
Seitz, chief of the research branch
of the Human Engineering Divi-
sion, Office of Naval Research, and
the Rev. Daniel Power, S.J., George-
town U.
Conference kicks off Thursday
evening with a general symposium
session on television programming.
Participants will include commer-
cial and educational telecasters and
an FCC representative. On Satur-
day Comr. E. M Webster will speak
on international broadcasting, and
FCC Chairman Paul A. Walker will
take part in a panel session on
organized listener groups. Other
topics previously were set [B*T,
April 7].
stations, he footnoted, spent over
$1 million for films in 1951.
Television networks, faced with
time restrictions, costs and sharing
of lines in cable transmission, have
also turned to film for their an
swer, he pointed out, saying that
all four TV networks are also
the film business.
Since stations need help in
lecting film, his company has sup-
plied its representatives with cata-
logues of all film availabilities and
has produced "Better Approach to
Television Advertising," a presen-
tation which cites advantages of
celluloid: A film program can be
placed on a national spot basis at
19% savings in time costs, with
the stations also benefiting from
their higher spot sales fees.
Mr. Codel suggested that pro-
ducers, instead of attempting total-
ly new formats on film, scout local
stations that, of necessity, have
developed their own shows, many
of which he considers highly salable
as well as audience-tested.
Films On Art, Travel
Some programs cannot be pro-
duced live, Miss Burke, only woman
listed as a TV producer at NBC,
said in nominating films on art
and travel as offering a great po-
tential to the film producer. The
cost of an average art film — such
as "Paris 1848" or "Matisse"
which Miss Burke introduced on
television last fall — would be up to
$6,000 a reel, she noted, a cost
that could be returned not onl
from repeated TV showings, but
subsequent distribution or sale to
museums, schools, civic group:
and art theatres, of which there
are now some 1,500 in the United
States.
The best production plan, she
advised, is for 13-minutes in length
with black and white films shot on
35 mm and the more expensive
color films, on 16 mm. "Figures I
have gathered," she reported,
"show that the average 16 mm art
film sells over 100 prints, and the
demand is increasing. The aver-
age number of rentals for the
same picture is approximately 250,
and growing fast."
Public hunger for travel films|
was demonstrated, she noted, when|
a "fast, 10-second offer" of
French Tourist Office brochure—
made on NBC-TV's Vacation
Wonderlands program — resulted in
an unexpected total of 8,000 audi
ence replies. The program, attract
ing what Miss Burke described as a
"low-brow, high-brow audience'
that was just as interested in Ch
cago as in Paris — also held its own
ratings against an opposing soap
opera.
Saying that there is little new
travel film to be rented, Miss Burke
predicted an enormous market for
it both as program film and as clips
for background material.
Mr. Shearer, speaking on "Re
search Builds the TV Box Office,'
explained how the Nielsen rating
is determined for TV and how it
affects the film producer's business
He noted that the top program of
the previous week, I Love Lucy
is presented on film.
Is
BROADCASTING • Telecasting
Thaw July 1
( Continued from page 23 )
'- community and where such a com-
munity is not eligible for reassign-
ment under the 15-mile rule; (2)
assignment of a non-commercial,
educational channel where no such
assignment has been made in the
table to the community involved;
(3) assignment of a commercial
channel to a community to which
no commercial assignment has been
made in the table.
Fifteen-mile rule permits with-
out rule-making procedure the
shifting of a channel from the
community to which it is assigned
in the table to another community
not more than 15 miles from the
first.
Educational reservations were
justified on the theory that the
Table of Assignments itself is a
reservation of channels for specific
communities.
It isn't possible to force com-
mercial TV stations to give time to
educational institutions, the Com-
mission decided. It warned, how-
ever, that the fact or reservation
does not absolve commercial sta-
tions from filling the educational
needs of the community.
Educational stations must be li-
censed to educational institutions,
or a cooperative group of such in-
stitutions, the Commission empha-
sized. However, if there is no such
authorized institution, then a mu-
nicipality running the schools of its
area may be licensed, the Commis-
sion pointed out.
Requests for partial commercial
operation of educational stations
were rejected with finality.
Smaller Cities Share VHF
VHF was used primarily in the
large cities to give wide coverage,
the FCC pointed out, but it empha-
sized that it did not believe large
cities should receive an "undue
share" of the "relatively scarce"
VHF channels. Therefore, the
Commission said, it made a sub-
stantial distribution of VHF chan-
nels among the smaller cities. It
was apparent that cities with pop-
ulations below 30,000 got UHF-
only assignments.
If all VHF and UHF channels
are utilized, the Commission said,
"there should be few, if any, peo-
ple in the U. S. residing beyond the
area of TV service."
Decision on the number of chan-
nels (both VHF and UHF) to be
assigned to a city was based on the
following population criteria: One
million or more, 6 to 10 channels;
250,000-1,000,000, 4 to 6; 50,000-
250,000, 2 to 4; under 50,000, 1 or 2.
But, the Commission said, varia-
tions were made on the ground
that it was more important to give
each of several cities in one area
at least one channel rather than to
place them all in the largest city.
There was also the requirement,
the Commission said, to distribute
channels equitably among the
states. And finally, it pointed out,
it tried to give every primary edu-
cational center a VHF channel.
In answer to the DuMont plan
which urged that at least four
VHF channels be assigned to the
larger metropolitan areas in order
to equalize network competition,
the Commission said it could not
agree to that premise.
"Healthy economic competition in
the TV field will exist within the
framework of the assignment plan,"
it said. It also stated that it was
concerned that many smaller cities,
under the shadow of larger cities,
should have the opportunity of hav-
ing their own stations rather than
having to rely on a big city's cov-
erage.
The DuMont allocation plan,
which was the only one submitted
as a substitution for the whole of
the FCC's proposed allocation last
year, was also denied on the ground
that many of its assignments were
below the minimum separations es-
tablished.
Also denied were several requests
for less than the separation min-
imum which held out hope that
mountain walls would serve to con-
fine signals, and thus overcome co-
channel interference. The FCC ma-
jority sought to adhere to the strict
technical limits in such instances.
Notion that additional channels
could be squeezed in certain cities,
by requiring less than maximum
powers, also was turned down.
Coverages For Stations Differ
In specifying maximum powers,
the Commission pointed out that
coverages would be different for
each station. This reference was to
the fact that the whole assignment
principle is embraced in rigid ad-
herences to separations, powers
and antenna heights.
A provision in the "Third Notice"
last year which would have forced
stations to diminish maximum
powers when interference was
caused stations on adjacent chan-
nels was deleted in the final report.
Proposals made in the "Third
Notice" were retained for the fol-
lowing: Oscillator radiation — UHF
stations seven channels apart are
required to be 60 miles apart
(based on a receiver IF of 41.25
mc). Picture image interference —
UHF stations must maintain min-
imum spacing of 75 miles if they
are separated by 15 channels.
Sound image interference — UHF
stations must maintain a minimum
spacing of 60 miles if they are sep-
arated by 14 channels. IF beat —
UHF stations must maintain min-
imum spacing of 20 miles if they
are separated by eight channels.
Intermodulation — UHF stations
must maintain minimum spacing of
20 miles if they are separated by
less than six channels. Multiple in-
terference— not recognized.
New rules and standards cannot
be construed as guarantees of serv-
ice, the Commission warned, but
only as yardsticks. For UHF serv-
ice curves (F 50, 50), the Commis-
sion decided to use 63 mc instead
of the 195 mc basis it previously
had used. It was believed these
would give a more realistic picture
(Continued on page 68)
HAPPY smiles follow signing of The Cisco Kid by Skillern's Drug Stores on
WBAP-TV Fort Worth. From I to r (standing): Curly Broyles, WBAP-TV
slsmn.; Harry Holcombe, natl. radio-TV dir.. Grant Adv.; Harold Hough, sta-
tion's dir.; Henry Finch, sis. mgr., Skillern's; (seated) Frank Skillern, spon-
sor's v. p.; Tom Murphy, v. p. and mgr., and W. C. Woody, v. p. and TV
dir., Grant's Dallas office.
NON-NETWORK segment of WLWT
(TV) Cincinnati's Breakfast Party is
sold for 13 weeks to Alber's Super
Markets, food chain. From I to r
(standing): Herb Flaig, WLWT slsmn.;
Bob Egbers, Alber's; (seated): John
Murphy, TV v. p., Crosley Broadcast-
ing Corp., and Alfred Bissmeyer,
Alber's.
GEORGIA Tech football games for
film showing next fall on WSB-TV
Atlanta are arranged by Coach Bobby
Dodd (seated, I) and Walter W. Gibbs,
GE Supply Corp. adv. and sis. mgr.,
whose firm will sponsor contests. Ed
Danforth (standing, I) Atlanta Jour-
nal, with John M. Outler Jr., WSB-
AM-TV gen. mgr., join huddle.
NEW SERIES, Rebound (ABC-TV, Fri.
9-9:30 p.m. EST), premiered last
month on ABC-TV owned stations with
Packard Motor Car Co. signed by
S. James Andrews (c), asst. to pres.
in charge of radio and TV dept.,
Maxon Inc. [B°T, Jan 28]. Flanking
him: W. Ray Baker (I), v. p., Maxon
and Slocum Chapin, ABC v. p.
EXCLUSIVE contract for Chicago
Cubs home game telecasts on WGN-
TV Chicago followed this signing by
James T. Gallagher (I), Cubs' bus.
mgr., and Frank P. Schreiber, treas.
and gen. mgr., WGN Inc. Games
were carried four years by station,
but this was first time exclusive rights
were attained.
THIRTEEN-WEEK contract for Star Hostess Party, half-hour audience par-
ticipation show, on WWJ-TV Detroit is approved by (I to r) W. P. Smith,
radio-TV dir., Charles W. Hoyt Co.; Norman Hawkins, station's sis. mgr.;
Jim Cottingham, adv. mgr., Stanley Home Products, the sponsor; Robert W.
Mickam, Hoyt's sec, and Al Elzerman, Michigan sis. mgr. of Stanley.
BROADCASTING • Telecasting
FIRST contract for the new AP television newsfilm service is signed by
(I to r) Al Stine, AP executive representative; George M. Burbach, gen-
eral manager, KSD-TV St. Louis, and Oliver Gramling, AP assistant
general manager.
AP TELEVISION
Newsreel Scheduled
on 7 Stations
ASSOCIATED PRESS today (Monday) makes its entry into the tele-
vision news field. The first of a series of daily quarter-hour TV news-
reels will, if all goes off according to schedule, be delivered to seven
AP member TV stations for broadcast today.
KSD-TV St. Louis, owned by the *
St. Louis Post Dispatch, was first
subscriber to the new AP service.
Others signed to date include
WDAF-TV Kansas City (Star),
WBAP-TV Fort Worth (Star-Tele-
gram), WTAR-TV Norfolk (Vir-
ginian-Pilot and Ledger-Dispatch) ,
WCAU-TV Philadelphia (Bulle-
tin), WHAS-TV Louisville (Cour-
ier-Journal and Times), WBNS-TV
Columbus, Ohio (Dispatch). Serv-
ice is exclusive to AP members,
with TV stations eligible for as-
sociate membership in AP on the
same basis as radio stations have
been for some years.
Describing the AP video service,
Oliver Gramling, assistant gen-
eral manager of AP for television
and radio, who will direct its op-
eration, said that it "will stress
domestic news, enlivened and diver-
sified by a format that includes
good human interest and features
as well as all the other varieties
of news that can make a television
screen interesting and really in-
formative.
Music and Sound Effects
"On news that lends itself to
such treatment, we will background
and explain," Mr. Gramling said.
"We propose to give TV news
meaning and significance — to lift
it out of the category of yesterday's
headlines, yesterday's newscasts.
Another innovation is that much of
the service will be completely
scored with music and sound
effects."
Announcement of the new serv-
ice, made by Frank J. Starzel, AP
general manager, said that to ob-
tain the objective of a film news
service "created and tailored solely
for television and not as a by-prod-
uct of other purposes, AP arranged
for the formation of a new, spe-
cialized organization — Spotnews
Productions Inc." Spotnews, in
Page 68 • April 14, 1952
collaboration with AP offices
throughout the world, will produce
the AP TV service under Mr.
Gramling's direction.
A privately financed corporation
and not an AP subsidiary, Spot-
news is headed by Theodore A.
Morde, president, whose back-
ground in news, film and radio goes
back to 1929. He has also seen
government service as a special
agent of the Military Intelligence
Division, as chief of the foreign
language division of the U. S. Co-
ordinator of Information and as
assistant chief of operations of the
War Department's strategic serv-
ices unit.
Production Personnel
John T. Tobin, former general
manager of Telenews, Interna-
tional News Service's video ally,
is vice president of Spotnews Pro-
ductions. Other production per-
sonnel include George Johnston,
former president of Video Produc-
tions; F. D. Kahlenberg, former
editorial director of Telenews ; Tom
Craven, Paramount News camera-
man for 25 years; Bernard Dres-
ner, formerly an NBC cameraman
in Washington, and Louis Tumola,
former March of Time cameraman.
Cameramen and correspondents
in 42 states, plus representatives in
the other states, Alaska, Honolulu
and Puerto Rico, will supply Spot-
news with its domestic coverage.
Foreign News will be covered by
cameramen and correspondents in
44 countries.
Spotnews production headquar-
ters will occupy a full floor in the
same building with Major Film
Laboratory which will process the
news film. Major Film is the video
division of Consolidated Film In-
dustries, laboratory owned by Re-
public Pictures Corp. Washington
offices of the new company adjoin
the AP newsroom in the Star Bldg.
Recalling that AP was "first in
the field with news-on-film for tele-
vision four years ago, but there
were not enough member stations
on the air at the time to support
the venture," Mr. Gramling de-
clared that "since then, no news
gathering association has devel-
oped a comprehensive service de-
signed exclusively for television
use. Everything has been largely
an off-shoot of the old movie house
newsreel. Coverage has been
spotty, with emphasis on New
York, Washington, Cheesecake,
free publicity film and an over-
balance of foreign film of ques-
tionable age.
"Television, a potentially great
news medium, deserves a service
product for its exclusive use," he
declared. "That is what AP is now
producing. We propose to deliver
a rounded service, not just a lot of
footage, which is the cheapest and
easiest way to do it — the way
everyone else has done it to date."
Noting that Spotnews camera-
men can operate with the knowl-
edge that their films are for TV
use exclusively, Mr. Gramling
pointed out that the service "is
flexible, with provisions for drop-
ping sound or cutting off titles
without affecting the sound tracks
on the stories themselves. Sta-
tions don't have to edit, but they
can edit any way they wish."
Thaw July 1
(Continued from page 67)
of potential service areas. The
Commission also changed UHF in-
terference curves (F 50, 10).
Coverage and interference esti-
mated by these charts, the Com-
mission admonished, were for large
area consideration, not for indi-
vidual station predictions.
No co-channel or adjacent chan-
nel interference ratios were con-
tained in the revised rules and
standards, the FCC pointed out.
Provision encouraging the use of
common antenna sites was retained
in the new rules, but recommenda-
tions that this be required were
turned down on the ground that
such a requirement should not be
imposed "without further explora-
tion of the problem."
This is one of the plans being ad-
vanced by the aviation industry in
its current campaign to impose
some sort of a limit on TV antenna
heights and sites [B*T, April 7,
March 17»]. Joint meeting of gov-
ernment and radio-TV and aviation
representatives is planned for the
near future, but has not yet been
scheduled.
In setting up the three zone
system, the Commission cited the
population densities of the three
areas: Zone I, 222.1 people per
square mile; Zone II, 27.4, and
Zone III, 47.8.
Single class of TV stations, in-
stead of the community, metro-
politan and rural of pre-freeze days,
was reaffirmed.
Plan for individual separate
spacings for assignments and for
facilities was dropped. Minimum
facilities spacing is the same as
minimum assignment requirements,
the report disclosed.
Tolerances for VHF and UHF
use of offset carrier, the technique ]
by which stations on the same
channels can overcome co-channel !
interference to a great extent, were j
set as plus or minus 10 kc, with 1
kc tolerance.
The principle of the intermixture
of VHF and UHF channels in the,
same city was upheld by the FCC.
It emphasized that it was neces-
sary to treat VHF and UHF tele-
vision as one service, on the as-
sumption that someday both fre-
quency bands would be. The Com-
mission recalled the differences that
existed before the 1948 freeze was
imposed when Channels 2 to 6 and
Channels 7 to 13 were considered
in different bands, with the latter
believed not as useful as the lower
end of that band.
Ban on the use of directional
antennas to "shoe-horn" another
channel into a city was retained,
although permission was given to
use DAs to increase service.
Experimentation Upheld
Experimentation with Stratovi-
sion and Polycasting was upheld,
as it was in the "Third Notice," but
commercialization of these princi-
ples was turned down. Stratovi-
sion, sponsored by Westinghouse,
is a means of wide-area coverage
through the use of high-flying air-
planes radiating TV signals down-
ward. Polycasting, a recommenda-
tion of consulting engineer Ray-
mond M. Wilmotte, is a method of
wide-area coverage through the use
of a number of low-powered TV
stations [B»T, March 31].
Assignments along the northern
border were arrived at after con-
ferences with Canadian officials.
It enabled additional assignments
to be made to some U. S. cities, the
report stated. The same practice
was followed along the Rio Grande
with the same results, the report
pointed out. It also disclosed that
Mexico was not planning to use
UHF for the time being.
That there will be court actions
because of the Commission's rul-
ings on some of the city-by-city
recommendations seems to be a
foregone conclusion. However, it
was pointed out that the document
is so built that they can only apply
to a limited area of the country.
FCC officials seemed confident that
the whole allocation plan cannot
be enjoined.
The final report was furnished
Broadcasting • Telecasting a
week in advance of the April 14
release date so that it could be put
into type and printed in time for
arrival at subscribers' addresses
with the regular issue of this date.
Because of advance release han-
dling it was impossible to pro-
cure expert legal and engineering
reaction to the document.
BROADCASTING • Telecasting
WHAT'S INSIDE
A RADIO-
RELAY STATION?
Sending television signals across the country is a complicated job,
requiring 123 radio-relay stations between Boston and Los Angeles.
This view of a typical unattended station shows the arrangement
of the apparatus which amplifies the signal and sends it on.
ON THE ROOF
are the lens antennas, each with its horn
tapering into a waveguide which
leads down to equipment in the building.
ON THE TOP FLOOR
the signal is amplified and sent back
to another antenna on the roof. Normally
unattended, the station is visited
periodically for maintenance.
ON THE THIRD FLOOR
are power supplies for several
score electron tubes.
ON THE SECOND FLOOR
are power supplies for additional
electron tubes. Storage batteries on both
floors will operate the station
in an emergency for several hours, but
ON THE GROUND FLOOR
is an engine-driven generator which
starts automatically after anything more
than a brief power failure.
Anything that happens— even an opened
door — is reported to the nearest
attended station instantly by an automatic
alarm system.
Most of this equipment is complex, and expensive. The present value of the nation-
wide network, provided by the Long Lines Department of the American Telephone
and Telegraph Company and the Bell Telephone Companies, is nearly $85,000,000.
Yet the charges for the use of this network are low— averaging about 10 cents a
mile for a half -hour program.
Providing transmission channels for the radio and television industries today and tomorrow
BROADCASTING • Telecasting
BELL TELEPHONE SYSTEM
April 14, 1952 • Page 69
Apply for your UHF Channel now.
Get on the air
quickly and profitably...
VITH DU MONT TRANSMITTERS
UHF at VHF prices! Entirely new concept in UHF trans- gi
mitter design results in clean, simple, circuitry allowing ij|^pp
easiest future power increases. Utilizes the new 5KW **! 9
Klystron with independent cavities.
VITH DU MONT PROGRAMS
The Du Mont network is prepared to supply nationally famous stars and shows
via coaxial cable, syndicated film service, or teletranscription ; the variety of
programs necessary to build big audiences.
VITH DU MONT BUILT AUDIENCE
With new Telesets designed to receive various combinations of UHF and
VHF channels, Du Mont is prepared to launch an intensive promotion
campaign, through local distributors and dealers, to build your UHF audi-
ence.
See how these three Du Mont operations, working together, can help
you to make your VHF station a success. Write for the free booklet
uf "VHF — The Big New Development in Television." Find out why you
d^"^ \ can't go wrong with Du Mont.
duMont
Allen B. Du Mont Laboratories, Inc., 1500 Main Avenue, Clifton, N. J., (Dept. BTU2)
YESTERDAY
and
TODAY
in
Central Indiana
WFBM-TV
Yesterday ....
On May 30, 1949 there
were 2500 Sets in WFBM-
TV's coverage area.
Today ....
there are
221,350
Sets in use
in WFBM-TV's
coverage area
In planning your TV cov-
erage remember to TAKE
A CLOSE LOOK at the
Central Indiana Market —
COMPLETELY COV-
ERED by WFBM-TV.
Represented nationally by
The Katz Agency Inc.
WFBM-TV
Channel
6
"JiAAt ul Qndiana."
Page 72 • April 14, 1952
■ I I I -m^ . P re-School 9-10 a.m.
telestatus TK
JM (Report 211)
ASK the viewers, if you want
J\ the answers, assert WWJ-TV
Detroit officials who are busy-
reading the 10,889 replies to the
station's questionnaire during the
second quarter of one of its 9-10
a.m. Playschool programs.
Braving a possible thumbs down,
WWJ-TV asked viewers if they
would condone a sponsor for the
program, with the answers coming
under the general theme, "Yes, we
will approve a sponsor if it means
keeping the program on the air."
Viewers gave a solid affirmative
to the first question, "Do you want
Playschool to continue?" officials
said.
The yesses to the first question
and the third, "Do you want Play-
school every day?" decided WWJ-
TV upon keeping the show on the
air through the summer and chang-
ing the schedule to five days a week
instead of the present four.
Other comments, station staffers
said, included statements that the
viewers hoped the sponsor would
be chosen wisely since children
watching would regard statements
as utter truth, and several persons
offered to help raise money to sup-
port the program if no sponsor was
available.
Program format includes: Merri
Melody, who teaches the children
songs ; Midge, who brings cartoons ;
Eko, the pixie-like artist who
sketches as the Story Spinner tells
his tales; Lady Dooit, whose Magic
Workshop of things to make ap-
peals to both mothers and children ;
and the Magic Fairy and the Busy
Buzzy Bee, who whirl through the
program as transition effects.
WWJ-TV's Walt Koste is producer.
* * *
'Lucy', 'Talent Scouts'
Top Videodex Ratings
Videodex ratings of top ten TV network
shows for March 1952 were released last
week as follows:
1. I Love Lucy (CBS-TV) 45.6
2. Talent Scouts (CBS-TV) 44.6
3. Texaco Star Theatre (NBC-TV) 43.3
4. Red Skelton (NBC-TV) 42.9
5. You Bet Your Life (NBC-TV) 42.1
6. Your Show of Shows (NBC-TV) 36.3
7. Comedy Hour (NBC-TV) 36.1
8. Fireside Theatre (NBC-TV) 36.0
9. Godfrey & Friends (CBS-TV) 32.5
10. Pabst Blue Ribbon Bouts (CBS-TV) 32.0
* * *
Film Editing Is Aided
By Camera Control
NEW automatic camera control
system which can reduce cutting
time on a TV film from five days
to one day has been successfully
tested at Filmcraft Productions,
Hollywood, Isidore Lindenbaum,
president, has revealed.
Invented and developed by Fer-
enz Fodor, production supervisor at
the studio which films NBC-TV's
You Bet Your Life with Groucho
Marx, the patented system has
completed eight weeks of tests. It
can control eight motion picture
cameras at once so that one tech-
nician can start and stop all of
them from one control room, the
inventor said. 1
It is estimated that time of edit-
ing and synchronizing the film of
eight cameras can be cut down 75
to 80%, resulting in a great re-
duction in film.
* * *
Single-Channel City
Viewing Studied by G-P
WHAT amount of viewing is there
on Saturday in a single-channel
city?
This was the subject of a study
by Guide-Post Research which
surveyed 1,200 families in Pitts-
burgh March 8. Only TV station in
that city is WDTV (TV).
Guide-Post results showed that
93% of the set owners had their
sets on sometime during the day
(9:30 a.m. to midnight); 92V2%
tuned in WDTV sometime during
the day and that 6%% had an out-
of-town station on sometime during
the day.
Average morning program, it
(Continued on page 7U)
Weekly Television Summary — APni 14, 1952— telecasting survey
City
Albuquerque
Ames
Atlanta
Baltimore
Binghamton
BJoomington
Boston
Buffalo
Charlotte
Chicago
Cincinnati
Cleveland
Columbus
Dallas-
Ft. Worth
Davenport
Quad Cities
Dayton
Detroit
Erie
Ft. Worth-
Dallas
Grand Rapids
Greensboro
Houston
Huntington-
Charleston
Indianapolis
Jacksonville
Johnstown
Kalamazoo
Kansas City
Lancaster
Lansing
Los Angeles
Outlets On Air
KOB-TV
WOI-TV
WAGA-TV, WSB-TV, WLTV
WAAM, WBAL-TV, W MAR-TV
WNBF-TV
WAFM-TV, WBRCTV
WTTV
WBZ-TV, WNAC-TV
WBEN-TV
WBTV
WBKB, WENR-TV, WGN-TV, WNBQ
WCPO-TV, WKRC-TV, WLWT
WEWS, WNBK, WXEL
WBNS-TV, WLWC, WTVN
KRLD-TV, WFAA-TV, WBAP-TV
WOC-TV
Include Davenport, Moline, Rock Ise.,
WHIO-TV, WLWD
WJBK-TV, WWJ-TV, WXYZ-TV
WICU
WBAP-TV, KRLD-TV, WFAA-TV
WOOD-TV
WFMY-TV
K PRC-TV
WSAZ-TV
WFBM-TV
WMBR-TV
WJAC-TV
WKZO-TV
WDAF-TV
WGAL-TV
W JIM-TV
KECA-TV, KHJ-TV, KLAC-TV, KNBH
KNXT, KTLA, KTTV
Sets in Area
14,400
88,106
185,000
372,937
60,000
90,000
142,000
873,761
258,940
138,999
1,116,386
342,000
605,329
222,900
160,415
96,000
E. Moline
230,000
750,000
162,384
160,415
217,081
109,947
127,500
144,116
185,140
195,674
143,186
85,000
1 ,232,000
City Outlets On Air
Louisville WAVE-TV, WHAS-TV
Matamoros (Mexico)-
Brownsville, Tex. XELD-TV
WMCT
Miami
Milwaukee
Minn.-St. Paul
Nashville
New Haven
New Orleans
New York
Newark
Norfolk
Oklahoma City
Omaha
Philadelphia
Phoenix
Pittsburgh
Providence
WTVJ
WTMJ-TV
KSTP-TV, WTCN-TV
WSM-TV
WNHC-TV
WDSU-TV
WABD, WCBS-TV, WJZ-TV, WNBT
WOR-TV, WPIX
WATV
WTAR-TV
WKY-TV
KMTV, WOW-TV
WCAU-TV, WFIL-TV, WPTZ
KPHO-TV
WDTV
WJAR-TV
WTVR
WHAM-TV
WHBF-TV
Sets in Area
146,181
19,200
123,020
113,000
320,945
318,200
68,418
250,000
85,359
112,543
121,014
125,857
,021 ,966
55,100
389,000
205,000
118,860
138,000
91,563
Quad Cities Include Davenport, Moline, Rock Ise., E. Moline
Salt Lake City
San Antonio
San Diego
San Francisco
Schenectady-
Albany-Troy
Seattle
St. Louis
Syracuse
Toledo
Tulsa
Utica-Rorne
Washington
Wilmington
KDYL-TV, KSL-TV
KEYL, WOAI-TV
KFMB-TV
KGO-TV, KPIX, KRON-TV
WRGB
KING-TV
KSD-TV
WHEN, WSYR-TV
WSPD-TV
KOTV
WKTV
WMAl-TV, WNBW, WTOP-TV,
WDEUTV
75,900
73,378
130,000
348,500
202,800
135,300
382,000
171,126 1
158,000
1 1 1 ,970
70,000
Stations on Air 109*
Total Markets on Air 64*
* Includes XELD-TV Matamoros, Mexico.
Editor's Note: Totals for each market represent estimated sets with!
Estimated Sets in use 16,785,044
partially duplicated. Sources of
and manufacturers. Since
rily
set estimates are based on data from d
are compiled monthly, some may remain
Where coverage areas overlap set counts may b«
distributors, TV circulation committees, electric companies
successive summaries. Total sots in all areas art
BROADCASTING • Telecasting
LEADERSHIP
Quarter
^.00 A.M- 40 6!'
nam ■ «u
86 60 46
IN MARYLAND
MOST PEOPLE
WATCH
Of the week's 332 quarter-hours when all three Baltimore television stations
are on the air, ratings show WMAR-TV leading in 165 segments— approx-
imately as many as the total for both other Baltimore stations.
* According to March ARB
during daily 12 hr. -period
all three stations broadcast.
WMAR-TV
SUNPAPERS TELEVISION
CHANNEL 2 * BALTIMORE,
MD.
Represented by THE KATZ AGENCY, INC. new york • Detroit • Kansas city • san francisco
CHICAGO • ATLANTA • DALLAS • LOS ANGELES * TELEVISION AFFILIATE OF THE COLUMBIA BROADCASTING SYSTEM
IOADCASTING • Telecasting
April 14, 1952 • Page 73
Telestatus
(Continued from page 72)
was shown, reached 33% of the
TV homes, the average afternoon
program reached 43% and the
average evening program reached
56%.
'Bob & Ray' Revised
For 'Average Listener'
IN ORDER to revamp and revise
the format of its Bob & Ray Show
on NBC radio, Colgate-Palmolive-
Peet Co. made a survey to deter-
mine habits and characteristics of
the average daytime listener.
Material gathered by the C-P-P
Market Research Dept.'s Consumer
Institute revealed that 8,000 sam-
ples show the average listener to
be a housewife, between 30 and 34
years old, married to a factory
worker for about 11 years, with
an annual income of $3,683 to $5,-
542, and with two children, six
and 14 years old. The family has
you can see the
difference en WBNS-TV
Central Ohio's only TV station with complete art facilities,
WBNS-TV offers a commercial art department equipped to do
an inspired art job from beginning to end.
Progressive and versatile in every respect, its functions in-
clude planning and developing commercial slides, creating
sets and TV effects, graphic art, brush work, silk screening,
paper maches, set construction and rendering . . thorough
development of an idea from its conception to its completion.
Yes, you can undoubtedly SEE the difference in art and
photography results on WBNS-TV.
's Kitchen Fair . . .10:45 daily . .
an excellent program where full facili-
ties of art and photography are used in
presenting effective commercial mes-
sages with slides, films, set arrange-
ments, etc.
WBNS-TV's own photographic studio
and lahoratory guarantees uniform and
exacting conversion of various forms
of art work, layouts, typesetting, etc.,
into slides, Balops and Camera Cards;
producing the utmost in production
techniques.
uibns-tv
COLUMBUS, OHIO
CHANNEL 10
CBS-TV NETWORK • Affiliated with Columbus Dispatch and
WBNS-AM • General Sales Office: 33 North High Street
REPRESENTED BY BLAIR TV
its own home, with a mortgage.
"As a result of the survey the
format of the Bob & Ray Show was
changed and is turning out success-
fully," Leslie Harris, director of
radio and TV for C-P-P, told
Broadcasting • Telecasting.
Regarding other habits and ways of
life of the average listener, the survey
showed that she is mainly interested
in her children and her home, although
national and local affairs interest her
more than in the past. She is also more
concerned about religion than before
World War I.
She buys four dresses a year, wears
very little make-up, and has a perma-
nent once a year.
She reads her local newspaper, sub-
scribes to one magazine and reads one
book a year.
She and her husband do not discuss
world affairs very much. Her main con-
cern is his health and what she can do
to help him progress to a better-paying
job.
The family eats well, but not lavishly.
She is not very sophisticated, and
her sense of humor is not attuned to
smart jokes.
If she likes audience participation
shows, the chances are she does not
care very much for daytime drama. She
has never seen a Broadway show, but
if she had her choice it would be
"South Pacific."
Pulse Inc. Survey
Compares Top Ten
TOP TEN network TV programs,
including once-a-week and multi-
weekly shows, surveyed week of
March 1-7 are shown by Pulse Inc.,
as follows:
Program Average
Rating
Once a Week Shows
Mar.
Feb.
President Truman
40.6
Texaco Star Theatre (NBC)
40.4
38.4
Godfrey's Talent Scouts (CBS)
38.1
39.4
Your Show of Shows (NBC)
36.9
35.5
1 Love Lucy (CBS)
36.8
34.0
Red Skelton (NBC)
36.5
35.2
You Bet Your Life (NBC)
32.6
32.2
Godfrey and His Friends (CBS)
31.8
Fireside Theatre (NBC)
31.7
31 .2
TV Playhouse (NBC)
30.4
29.8
Multi-Weekly Shows
Mar.
Feb.
Howdy Doody (NBC)
16.2
16.7
Kate Smith (NBC)
14.1
13.7
Camel News Caravan (NBC)
13.6
13.1
Perry Como (CBS)
13.5
12.5
Dinah Shore (NBC)
12.0
12.5
The Goldbergs (NBC)
11.8
15.3
Kukla, Fran & Ollie (NBC)
11.2
11.3
Those Two (NBC)
10.9
10.0
CBS-TV News (CBS)
10.7
10.3
The Stork Club (CBS)
9.8
9.6
Program Type Trend
Studied by Pulse
TV PROGRAM trends by types ac-
cording to number of quarter-
hours and average rating, taken
from the Multi-Market Telepulse
for the week of March 1-7, have
been released by Pulse Inc., New
York, as follows:
No. of Avg.
V4 Hrs. Rtg.
Quiz-Audience Participation 103 8.2
Daytime Variety 101 6.3
Drama and Mysteries 92 16.9
Kid Shows 73 10.3
News 63 4.5
Musical Variety 61 7.6
Comedy Variety 55 23.6
Interviews 39 6.0
Comedy Situations 27 16.4
Forums, Discussion 27 4.3
Serial Stories 25 6.2
Wrestling 18 8.0
Talent 17 16.4
Religion 12 2.2
Basketball 8 13.0
Boxing 8 27.8
Educational 8 4.3
Music 8 5.1
Film Shorts 6 3.6
Homemaking Service 6 3.2
Westerns 6 20.0
Feature Films 4 9.5
President Truman 2 40.6
Sports News 2 3.3
Miscellaneous 2 7.7
COMMUNITY TV
Palm Springs Under Way
INSTALLATION of International
Telemeter Corp. community anten-
na system is underway to bring
television to the mountain-ranged
desert community of Palm Springs,
Calif.
The city council had granted ITC
a 50-year exclusive franchise late
last month.
How progress of the ITC system
will affect plans of Howard- Yale
Inc., who recently applied for FCC
permission to build a relay-type
station to boost signals from all
Los Angeles stations [B*T, March
31], is not known. Howard-Yale
plans to scramble its pictures and
service subscribers through a de-
coding device.
The ITC system consists of a
mountain top master antenna and
coaxial cable connections to town.
Cost will be $100,000, according to
Carl Lesserman, ITC vice president
[B*T, March 3]. It will bring to
viewers in the California desert
resort programs from all seven Los
Angeles stations — 110 miles away.
Subscribers to the community
antenna system will pay about $150
for installation and $4 a month
service charge.
The ITC system also will test
pay-as-you-see scrambled picture
service. Arrangements have been
made with three Palm Springs
theatres to feed feature films in
scrambled form over the system.
Subscribers pay through coin-box
attached to their sets. The fee will
be regular theatre admission price,
of which ITC will keep a small
portion, the rest going to theatre
owners.
Pay-as-you-see service will use
Channel 6( 82-88 mc), unassigned
to Los Angeles TV outlets. ITC is
half -owned by Paramount Pictures
Corp.
In the meantime, a community
antenna project is being discussed
for Ocala, Fla. It would be built
by R. M. Chamberlain, president
and general manager of WGGG
Gainsville, and Regge Martin, as-
sociated with WTTT Coral Gables.
Messrs. Chamberlain and Martin
have presented a proposal to in-
stall the master antenna system to
the Ocala city council.
Mr. Martin said community TV
service is now in successful use in
30 to 40 towns and cities. Installa-
tion would run about $135, Mr.
Martin said, with a monthly serv-
ice fee about $4.
Builders Show Pact
WLWT (TV) Cincinnati has an
nounced an exclusive contract with
the Cincinnati Home Builders Show
Assn. for promotion of the Home
Builders Show to be presented
April 19-27 at the Cincinnati
Gardens.
Total
Page 74
April 14, 1952
ALL RAYTHEON Mfg. Co. operations
except TV showed larger sales and
profits in third quarter report of firm's
Waltham, Mass., plant. Net profit
after taxes for quarter ending Feb. 28
733 was $408,000 on $28,698,000 sales.
BROADCASTING • Telecasting
TV Applications
iV to change facilities of existing sta-
tions (except the 30 forced to
change frequencies), license appli-
cations by existing stations, etc.
'ft The Commission stated that Line
D will not start functioning until
MNov. 1 at the earliest.
Non-commercial, educational ap-
plications and those from the
territories will be processed in the
order received immediately after
July 1.
The Commission also announced
that all TV applications in hearing
status have been removed from such
classification.
The new procedures also call for
idjkall pending applicants to submit
e j- completely new applications.
Among the revisions of Application
Form 301, which are largely tech-
sijt nical to incorporate the new stand-
ards, is the requirement for pro-
gram plans. Up to now, TV appli-
cants were not required to submit
UNION MERGER
AFRA-TVA Fusion Foreseen
MERGER of at least two enter-
ti tainment unions — American Fed-
iKi eration of Radio Artists and Tele-
Mi vision Authority — was a certainty
for this summer as a result of
membership vote announced last
week.
Results of the balloting, con-
ducted by mail throughout March,
showed that 1,254 TV A members
were for the merger, while 269
were opposed. Among radio art-
ists, 2,213 favored unification while
79 did not. Voters also approved a
constitution for merger of the
unions, which would become the
American Federation of Television
and Radio Artists.
National polling was conducted,
as planned at the TVA convention
in New York last December, as an
alternative to an over-all merger
with three other talent unions,
scheduled with a July 1 deadline.
The other unions are Actors and
Chorus Equity Assns., American
tt: Guild of Musical Artists and Amer-
1 Mean Guild of Variety Artists. All
(Continued from page 65)
program plans with their applica-
tions.
Pending applications which are
not completely resubmitted will be
dismissed, the Commission stated.
Only exception is when duplication
of some exhibits would prove an
"undue hardship."
Applications in Processing Line
A will be checked against applica-
tions in Line B for conflicts regard-
ing transmitter - to - transmitter
spacings. It therefore behooves all
applicants to get their applications
on file within the 78-day period be-
fore July 1, it was pointed out.
Otherwise, an applicant in Line B
is likely to find that his antenna
site will conflict with that of an
application granted in Line A, and
he will be required to pick another
site.
Where two applications are found
to be in conflict, they will be set
for hearing. If the conflict is re-
solved, the application with the
higher priority will be processed,
while the application with the lower
priority will go back into its proper
place in its processing line.
The Commission also called at-
tention to present rules which re-
quire that an application must be
filed at least one full day before
Commission action on another ap-
plication in order for the former to
be considered in conflict with the
latter. It also pointed out that a
new application must be filed at
least 20 days before the date of a
hearing in order to be consolidated
in the hearing with the other appli-
cations.
are members of Associated Actors
& Artistes of America (AFL).
Early this year, all entertain-
■: ment unions — on record as favor-
ing total merger but unable, among
themselves, to effect it — approved
a study for total unifications to be
conducted by the Institute of In-
dustrial Relations at the U. of Cali-
fornia at Los Angeles and the
School of Industrial & Labor Rela-
tions at Cornell U. The educators
volunteered to study feasibility
'01,1f and means for total merger, to
report to AAAA members in
time for them to vote on it by
July 1. TVA, previously invited
to form an all-broadcasting union
by AFRA, served notice that unless
a'| total merger is accomplished by
jjjjjj i July, it would unite with the radio
Ji group.
P&G REVIEWS SHOWS
Chicago Kinescopes Viewed
REPRESENTATIVES of Procter
& Gamble visited Chicago last week
to see kinescope auditions of Wel-
come Travelers, which P&G spon-
sponsors five mornings weekly on
NBC. The kines were cut at NBC
headquarters and were filmed at
NBC Merchandise Mart headquar-
ters as two quarter-hour and one
half-hour films.
AM principals are expected to
handle the TV show also, among
them being emcee Tommy Bartlett,
Bob Cunningham, director; Myron
Golden, producer, and Les Lear,
manager. AM sponsors are Lava,
Spic-N-Span, Joy and Prell. Al-
though the show is proposed now
as a five-a-week afternoon show,
the network is also considering a
simulcast.
Alex Drier, NBC network com-
mentator from Chicago, last week
put his own news-feature package,
Man on the Go, on kinescope for
prospective client auditions. De-
signed as a once-weekly half-hour
network show, the program fea-
tures Mr. Drier in a narrative and
dramatic format discussing news
trends, features and human interest
stories.
mr
The lube that puttied
the experts
tabe together? It ; an „„.
than a cookte ]ar. ^ ^
For fast t«^ervice;ioeai ^ ^ Distribotor..
RADIO CORPORATION of AMERICA
ELECTRON TUBES HARRISON. N.J.
BROADCASTING • Telecasting
April 14, 1952 • Page 75
SAN VIBGO'S
fsf and Only
TELEVISION STATION
CALIFORNIA'S
THIRD MARKET
1951 General
Business Activity
in the
San Diego Market
maintained a level
20% HIGHER
than in 1950
. . . this was
reflected in
PRODUCTION,
EMPLOYMENT,
FINANCES and
RETAIL SALES.
Wise Buyers
BUY-
Mr. Becker
FCC ATTORNEYS
Three More Leave Staff
FCC lost three attorneys last week.
A. Harry Becker, chief of the Ad-
ministrative Law Branch, Office of
the General
Counsel, resigned
to open his own
office. Howard J.
Schellenberg Jr.,
attorney in New
& Aural Facili-
ties Division, and
Leonidas P. B.
Emerson, attor-
ney in the Re-
newal & Trans-
fer Division,
Broadcast Bureau, resigned to
join the newly formed law firms of
Haley & Doty and McKenna &
Wilkinson respectively.
Washington radio law firm of
Haley, McKenna & Wilkinson be-
comes two separate organizations
April 15. Andrew G. Haley and
Dwight D. Doty, with Mr. Schellen-
berg, form Haley & Doty. James
A. McKenna Jr. and Vernon L.
Wilkinson, with Mr. Emerson, be-
come McKenna & Wilkinson. Both
firms will remain for the time being
at their present address, Duryea
Bldg. on Connecticut Avenue.
Meanwhile, Edward P. Morgan,
of Welch, Mott & Morgan, resigned
as director of enforcement for the
Office of Price Stabilization and re-
turned this week to his private
practice. He has been with OPS
since February 1951.
Mr. Becker ended 18 years of
service with the FCC with the open-
ing of his own office in Room 1116
Ring Bldg. He joined the Commis-
sion in 1941, was chief of the Law
Department's Chicago office from
1942 to 1945. During his FCC
career, Mr. Becker acted as Com-
mission counsel in such notable
cases as Clear Channel hearing, in
1946; Daytime Skywave, in 1946;
rule making on 30 kc separation, in
1947; WMIE Miami, in 1949-50. Mr.
Becker was graduated from Mar-
quette U. Law School in 1934,
worked for the Securities and Ex-
change Commission and the Federal
Power Commission before joining
the FCC.
Prior to his OPS tenure, Mr.
Morgan served as counsel for the
Senate Foreign Relations (Tyd-
ings) subcommittee looking into
communists in government. Before
joining Messrs. Welch and Mott in
1947, Mr. Morgan was with the
General Accounting Office and the
FBI.
Benton-McCarthy Spat
IN THE continuing spat between
Sen. William Benton (D-Conn.) and
Sen. Joseph R. McCarthy (R-Wis.),
the Wisconsonite last week criti-
cized Sen. Benton's use of TV in
his 1950 campaign. Sen. McCarthy
introduced a resolution asking for
a Senate probe of Sen. Benton,
naming as one of six areas of in-
quiry: "The use by Benton of fake
television portrayals of Benton
during his 1950 campaign."
PANEL members who discussed "The Problems of Television Rating Services",
at the 34th annual meeting of the American Assn. of Advertising Agencies
[B»T, April 7] were (I to r) Herbert A. Vitriol, Grey Adv.; Charles A. Pooler,
Benton & Bowles; Lyndon O. Brown, Dancer-Fitzgerald-Sample, and Fred B.
Manchee, Batten, Barton, Durstine & Osborn, panel leader.
UTP PACKAGE SALES
Announced for 7 Markets
UNITED Television Programs re-
corded sales of four video film
packages in seven more markets
last week, according to Aaron Beck-
with, UTP sales director.
Hollywood Off-Beat, a half-hour
private detective series starring
Melvin Douglas, will start on
WXYZ-TV Detroit April 29 for
the Evans-Beckwith Carpet Co. and
on KFMB-TV San Diego this week.
Quarter-hour sports interviews,
conducted by Leo Durocher and
his wife, Laraine Day, Double Play
With Durocher and Day, starts on
WNAC-TV Boston April 26 and,
for the Fedders-Quigan Corp., on
WMBR-TV Jacksonville as of May
7. On the market little more than
six weeks, the sports program has
been sold in 16 markets so far,
Mr. Beckwith reported.
Royal Playhouse, which won
honors for the best film series of
1951 when it was presented as
Fireside Theatre, was added by
WOC-TV Davenport, where Ford
dealers will sponsor.
Anticipating the end of the TV
station freeze, UTP is the first
film distributor to start contact-
ing possible new stations, Mr. Beck-
with claimed. Many sponsors
anxious to get top time fran-
chises are already lining up in
some markets, he said.
DETROIT TO LANSING
Microwave Link Planned
PLAN to erect a microwave TV
radio-relay link between Detroit
and Lansing to provide one north-
bound channel to Lansing was re-
vealed in an application filed last
Tuesday by AT&T with the FCC.
The link will require two inter-
mediate amplifying stations be-
tween the cities and will cost $250,-
000. If the FCC approves the re-
quest promptly, AT&T expects to
have its link in operation by late
summer.
WJIM-TV, the only TV outlet
in Lansing, now is interconnected
with the four TV networks but
uses a privately-owned microwave
system which connects with Bell
facilities in Detroit.
Peterson to CBS-TV
EDGAR PETERSON, original pro-
ducer of Pulitzer Prize Playhouse
and more recently producer-direc-
tor of the Faye Emerson Show,
has been named manager of the
CBS-TV story and script depart-
ment, effective today (Monday).
The former motion picture produc-
tion aide to Dore Schary, David
Selznick and Frank Capra will re-
port to William Dozier, former
CBS-TV script manager recently
named executive producer of dra-
matic shows.
Montgomery Testifies WTOP-TV's Thanks
ROBERT MONTGOMERY, radio
news commentator and NBC TV
producer, testified before the House
Agriculture Committee last week.
He was called to explain where he
got the information with which he
attacked in news broadcasts the
government's $125 million dollar
campaign against foot-and-mouth
disease (prevalent among cattle in
Mexico). Mr. Montgomery ac-
quitted himself well in the opinion
of observers by countering ques-
tions with queries of his own. At
the hearing's close, Rep. August
Andresen (R-Minn.) said "this
hearing will not be a total loss.
Where you had 15 million listeners
you'll now have 75 million."
RETURN by WTOP-TV
Washington of the CBS-TV
Songs for Sale with Steve
Allen to the air after being
dropped a month was accom-
panied by so many "thank
you" letters from apprecia-
tive viewers that the station
in a series this week will air
its own thank yous, using
names of letter writers. Lloyd
Dennis, director of program
service, said the 9:30-11 p.m.
EST Saturday telecast was
returned after a flood of let-
ters and post cards, and called
the station's response to the
writers "television democ-
racy."
I KFMB-TV
Cha nnel-8
KFMB-AM
5 50 - K. C.
John A. Kennedy, owner
Howard L. Chernoff, Gen. Mgi
Represented by The Branham Co.
Page 76 • April 14, 1952
BROADCASTING • Telecasting
JUSTICE PROBE
RCA Opposes Subpoena
RCA asked the U. S. Court for the
Southern District of New York
last week to withdraw or modify
the subpoena issued to the manu-
facturing company in the anti-
trust probe launched by the Jus-
tice Dept. in the electronics indus-
try six weeks ago [B«T, March 5].
Deadline for the Justice Dept.
to answer the motion, originally
set for today (Monday), was ex-
tended a week with RCA consent.
The motion was filed Tuesday by
the law firm of Cahill, Gordon,
*Zachry & Reindel, RCA counsel.
The action, considered the nor-
mal way to counteract a subpoena,
charged that the federal request
for voluminous company records,
correspondence and other docu-
ments^— some dating back to 1934
— pertaining to electronics manu-
facture— was "too broad, unreason-
able and oppressive," spokesmen
for the law firm said Thursday.
An additional part of the mo-
tion charged that that part of the
subpoena relating to RCA licensing
had previously been adjudicated in
the 1932 consent decree in the Dela-
ware courts. When the office of the
Attorney General tried to reopen
that case in 1942, the motion said,
the court held that the case was
closed. A subsequent federal ap-
peal to the U. S. Supreme Court
was dismissed before hearing.
RCA was the only manufacturer
among those served — virtually all
the nation's major producers of
AM, FM or television transmitting
and receiving equipment — who by
late last week had taken legal
steps to eliminate or change the
court order, a spokesman for the
anti-trust division indicated.
The subpoenaes were served in
late February to start what was
described as an industry-wide in-
vestigation of possible anti-trust
law violations. Those served were
instructed to deliver masses of
company records to the New York
court on May 12, for study and
consideration by a grand jury. Ac-
tual charges could be lowered only
at grand jury request upon com-
pletion of its closed-door investi-
gation, a matter that might take
months.
List of manufacturers known to
have been subpoenaed, or presumed
to have been since the investigation
was to be industrywide — included
RCA, whose activities were singled
out as a specific subject upon which
certain information was demanded,
and CBS, General Electric, West-
inghouse, Philco, Hazeltine Corp.,
International Telephone & Tele-
graph Co., Zenith, and DuMont.
NBC AFFILIATES
Resist New Spot Plan
NBC-TV reportedly was encounter-
ing affiliates' resistance last week
to a plan to sell the four half-hour-
ly 35-to-60 second weather reports
on its Today morning show, charge
the sponsor for the equivalent of a
five-minute segment and pay affili-
ates one-third of the 15-minute
rate.
The proposed sponsor is Armour
& Co., which under the plan would
get a brief mention of its Dial
soap before each weather report
and a 15-second commercial after-
ward. The network pointed out to
its affiliates that this adds up to
approximately four minutes of pro-
gram and one minute of commer-
cial time daily.
NBC-TV spokesmen had no im-
mediate comment on affiliates' re-
action, but it was known that some
stations were contending the plan
would put the network into the
"spot carrier" business with less
remuneration to the stations than
if they themselves sold the an-
nouncements.
The program is seen 7-9 a.m.
EST and CST, Monday through
Friday, and features Dave Garro-
way, who is sponsored by Armour
on NBC radio.
TV Talent Search
GEORGE FOLEY Inc., producer
of ABC-TV's science-fiction Tales
of Tomorrow, began a "Star of
Tomorrow" talent search last week
in effort to find new TV talent
from among women, 20 to 25 years
old, who have never been cast in
video roles. Final winner of
nightly auditions will be selected
April 30 by Charles Underhill,
ABC-TV programming head; Jes-
sica Landau, Universal Pictures'
Eastern talent supervisor; actor
Thomas Mitchell, and a Broadway
producer. Winner to be starred in
Tales of Tomorrow May 9 and be
screen tested by Universal Pictures.
AFA CONVENTION
Includes TV Session
ADVERTISING Federation of
America's convention session on
television, based on the theme
"Television Takes Stock of the
Future" [B»T, March 17], will be
conducted by Eugene S. Thomas,
vice president of George P. Holling-
bery Co., station representation
firm, it was announced last week.
The annual convention will be held
June 8-11 in New York.
Speakers for the TV session,
slated for the morning of June 11,
have not been announced.
"What's Ahead for Advertising
and Marketing?" is scheduled topic
for the June 9 morning meeting,
featuring a survey report by Arno
Johnson, vice president of J. Wal-
ter Thompson Co., followed by a
panel discussion. Panel leader will
be Stuart Peabody, assistant vice
president in charge of advertising,
The Borden Co., with members in-
cluding Marion Harper Jr., presi-
dent of McCann-Erickson; Ben
Duffy, president of BBDO, and a
national advertiser, to be an-
nounced.
AFA award to its annual high
school essay contest will be made
at luncheon the same day by
Thomas Brophy, Kenyon & Eck-
nardt board chairman and chair-
man of the board of judges.
BROADCASTING • Telecast
In MARCH an agency executive
wrote about a WGN-TV program:
^ / have consistently watched our participation
with a very critical attitude, and all I have
ever come up with was ... Praise, sincerely and
copiously, for the fine job you are doing. 99
Follow the lead of advertisers who know .. . get the most
for your advertising dollar by buying WGN-TV in Chicago.
Check your WGN-TV representative for choice availabilities.
®be Chicago tribune Suelebtston Station
April 14, 1952 • Page 77
OPERATING COSTS tSSSSt
DETAILED analysis of TV station operating costs, broken down by
size of station, has been prepared by Joe Herold, TV station planning
consultant for RCA's engineering products department. Actual stations,
now in operation, were studied and their averages were used as the basis
for the study. ★
Not only has Mr. Herold listed
typical salary requirements, de-
partment-by-department, for four
major classifications of station, but
also he has considered transmitter
operating costs, rent, depreciation,
insurance and even the amount of
floor space needed for various de-
partments in each class of station.
A typical station with a 2 kw
transmitter, without a live studio
and using network, film and slide
programming, has total yearly
operating expense of $184,048. Its
personnel numbers 22, and the sta-
tion needs 2,624 sq. ft. of floor
space. Technical expense for such
a station is $40,140; program ex-
pense runs about $64,180; sales ex-
pense is about $24,700, and admin-
istrative and general expenses are
about $55,028.
A station with a 10 kw trans-
mitter has 31 employes, needs 6,260
sq. ft. of floor space and has total
yearly operating expense of $274,-
718. A breakdown of departmental
expenses shows about $65,268 for
technical expense, $103,350 for
program expense, $28,720 for sales
expense and $77,380 for adminis-
trative and general expense. Such
a station uses network, film and
slide programming, in addition to
one live studio.
A station with a 20 kw trans-
mitter has yearly operating ex-
penses of about $444,632 and 50
employes. It needs at least 15,835
sq. ft. of floor space. These sta-
tions spend about $116,144 on tech-
nical expense, $186,480 on program
expense, $34,700 on sales expense
and $107,308 on administrative and
general expenses. It uses network,
slide and film programming, has a
live studio and also handles re-
motes.
The station operating with max-
imum ERP uses network, film and
slide programming, has two or
more live studios and remote equip-
ment, plus a master control room.
Its total yearly operating expense
is $618,882 and it has 70 employes.
Technical expense is about $160,725,
program expense is $222,312, sales
expense is $65,800 and general and
Washington 11
Watches Jn<
ovLes
FOOTUGHT THEATRE
6-6:40 p.m.
.Monday thru Friday
Featuring Western films, "Foot-
light Theatre" consistently cap-
tures top ratings in this time
period. March ARB survey
shows a cumulative rating of
39.0.
PARTtCIPATIOHS NOW AVAILABLE ON
WESNESOAT ONLY
Watch
Washington
Latest figures show that there are 334,004 television sets
operating in the Washington Metropolitan Area . . .
and other late figures indicate that the per family income
in the area is over $6,500 . . . what a combination . . .
especially when you add WNBW to it!
wnfow
Channel 4
NBC Television in Washington
Represented by NBC Spot Sales
administrative expense is $166,045.
Also included are comparison
tables showing at a glance statis-
tics for all four major groups of
stations.
Average Class "A" time rates
per hour and minute vary from
$225 an hour and $27.50 a minute
for a 12,000-receiver market, $400
an hour and $75 a minute for a
100,000-receiver market, to $1,500
an hour and $300 a minute for a
1,775,000 - receiver market and
$3,000 an hour and $550 a minute
for a 3,000,000-receiver market.
The report is concluded with a
breakdown of responsibilities for
the usual TV station operating
personnel.
TV PRIORITY
St. Louis Wants From FCC
ST. LOUIS Board of Aldermen has
asked the FCC that St. Louis be
given first priority when the TV
freeze is lifted and the Commis-
sion begins processing applications.
In a resolution adopted April 4,
the Aldermen asked that the city's
TV applicants be given an early
hearing so that new stations can
be built and put on the air at the
earliest date.
The resolution called attention
to the fact that St. Louis viewers
are "in a more adverse position
with respect to television . . .
than the residents of the 10 prin-
cipal metropolitan areas of the
United States. . . . The St. Louis
area contains the largest concen-
tration of receivers (372,000) in
the United States having only a
single service available." The Al-
dermen credited the city's only TV
station, KSD-TV, with perform-
ing "a marvelous job."
Owner of KSD-TV, the St. Louis
Post-Dispatch editorially endorsed
the Aldermen's request that the
FCC "give early consideration" to
the city's applicants.
Meanwhile, on April 6, the St.
Louis Globe-Democrat, which owns
a minority interest in KWK, be-
gan a series on the history of the
TV freeze. Series was introduced
by a front-page editorial which
referred to the fact that St. Louis
has only one TV station, but ex-
plained that the situation was not
due to the "unfairness" of the FCC
but to the freeze. The editorial
pointed out that some major cities
had no TV — Denver and Portland,
Ore. "Television," the editorial
said, "has made a stupendous and
historic growth. ... It is fabulous
in its appeal to the people, and in
a great sense has changed the
pattern of public entertainment
and the home life of the American
people."
There are seven applications
pending the six available chan-
nels in St. Louis. Applicants are
KWK, WEW, KXOK, KFUO, St.
Louis Amusement Co., 220 North
Kingshighway Inc., and the New
England Television Co. Of the six
available channels in St. Louis,
three are VHF and three are UHF.
One of the VHF channels is re-
served for non-commercial, edu-
cational use.
Who's All Wet?
COLD WATER followed hot
words during America Votes,
KECA-TV Los Angeles pub-
lic service sustaining panel
program, when George Mc-
Lain, advocator of an old age
pension plan, replied to the
question of "Are you a com-
munist?" by heaving the con-
tents of a glass of water at
his questioner, Paul Sheedy,
counsel for the Property
Owners Assn. of California.
Television watchers saw Mr.
Sheedy reply by throwing a
full glass back at Mr. Mc-
Lain, who was nicked on the
hand by a piece of flying
glass. Nelson Pringle, mod-
erator, stepped in to smooth
ruffled feathers and the old
age pension plan discussion
continued to a wet but un-
eventful conclusion.
WCBS-TV AUDIENCE
Sales Presentation Made
WCBS-TV New York is circulat-
ing a sales presentation, "The New
York Television Picture," claiming
that the CBS-TV key delivers the
biggest audiences, leads in local as
well as network programming and
offers lowest cost circulation of all
Manhattan TV stations.
Brochure states that WCBS
reaches 18% of the total national
TV audience, leads in quarter-
hour count of audience for both
daytime and nighttime, with Tele-
Pulse reporting total of 247 firsts
for WCBS-TV compared to 120
for the next highest station. Sta-
tion also claims first rating on such
pooled broadcasts as President
Truman's March 6 speech and the
San Francisco Peace Conference;
highest-rated film programs, wom-
en's program, news program and
sports feature. Average cost per
thousand is said to be $1.47 on
WCBS-TV with nearest competi- '
tor listed as $1.83.
CBS-TV Sleuth Series
NEW TV series of 39 half-hour
programs, Files of Jeffrey Jones,
was announced as available by CBS
Television Sales last week. Con-
cerning a former G. L who finances
his way through law school by
outside sleuthing activities, the
series has been taken by Crawford
Clothes for WABD (TV) New
York, effective June 7 when the
CBS-TV film sales' Cases of Eddie
Drake — also sponsored by Craw-
ford— completes its 13-week run.
Files of Jeffrey Jones also was pur-
chased by Ennds for KING-TV
Seattle and by Pittsburgh Brewing
for WDTV (TV Pittsburgh. Pro-
gram stars film actor Don Hag-
gerty and features Gloria Henry,
Lyle Talbot, Vince Barnett and
Tristram Coffin.
AMERICAN Brewing Co.'s 104-week
sponsorship of TV drama series, The
Unexpected, began April 5 on WBAL-
TV Baltimore. Ziv series features
half hour dramas with trick ends.
Page 78 • April 14, 1952
BROADCASTING • Telecasting
CH. 1 'REBATE'
Bill Would Repay 'Losses'
BILL to pay William L. Gleeson,
president of Broadcasting Corp. of
America, nearly $150,000 for losses
due to the FCC's deletion of Chan-
nel 1 (44-50 mc), has been intro-
duced in the House by Rep. George
B. Miller (D-Calif.).
The House Judiciary Committee,
where the bill pends, has taken no
action on the "relief" measure.
Mr. Gleeson got his CP for
Channel 1 in Riverside, Calif., in
December 1946. Early in 1948, as
the station neared construction, the
FCC deleted Channel 1. Mr. Glee-
son then asked for Channel 13, as-
signed to KLAC-TV Los Angeles.
Later, he decided not to become
involved in hearings and asked for
special temporary authorization to
use Channel 6. This request was
rejected by the FCC which said he
would have to submit a new appli-
cation and take chances on getting
the grant just like any new ap-
plicant.
Commission said it took action
in deleting Channel 1 only after
informing Mr. Gleeson in May 1947
that re-allocation or deletion of
Channels 1 and 2 appeared likely
and that he should participate in
public hearings on the proposals.
Although Channel 6 is not in use
in Los Angeles, it was assigned to
San Diego, 112 miles away.
Originally Channel 1 was set
aside for community TV stations,
but later FCC decided mobile and
fixed services, also assigned 44-50
mc, could not share channel with
TV stations. Eleven cities were
assigned Channel 1, but no other
CP's were granted by the FCC.
Gleeson Petition
Last November Mr. Gleeson filed
a petition to reorganize BCA under
the Federal Bankruptcy Act in Los
Angeles. Petition was to prevent
a pending sheriff's sale of KROP
Brawley, Calif., equipment and fur-
nishings. Foreclosure action was
brought by Mr. and Mrs. Fred K.
Wahl who claimed $8,120.41 due on
a $10,000 promissory note signed in
1946 by Mr. Gleeson [B»T, Nov. 5,
1951].
William B. Ross, head of W. B.
Ross & Assoc., Los Angeles ad-
vertising and public relations
agency, was appointed BCA trus-
tee. When he filed applications
with the FCC for involuntary
transfer of control of the Gleeson-
owned stations (KPRO Riverside,
KREO Indio, KPOR Blythe and
KROP Brawley), Mr. Gleeson re-
fused to sign them.
Last week Mr. Gleeson signed a
petition with the FCC requesting
that no action be taken on the
transfers since he claims he is
under the protection of the court.
Until the court decides at a hearing
next month whether or not BCA
is. bankrupt, Mr. Gleeson contends
that he should retain control.
Mr. Gleeson said he is trying to
work out arrangements with his
creditors for monthly settlements.
If this can be done, and the court
approves the plan, BCA will be
spared bankruptcy he said.
Only if the court does not ap-
prove the plans for payment to
creditors, or if it declares BCA
bankrupt, should the involuntary
transfer of control be made, Mr.
Gleeson claimed.
'WOODY' WOWS #EM
WOOD'S Bird Is Versatile
WOOD-AM-TV Grand Rapids is
proud of its bird. He's "Willy
Wood," who appears quite liberally
on the station's video picture and
also identifies both stations.
The little woodpecker, who has
animation that is life-like and
pleasing to the eye, the stations
note, expresses well the area
which they serve. Grand Rapids
is in the heart of a wood working
area with a concentration of furni-
ture factories.
Search for Willy's creator is a
story in itself, the stations report.
Studios nationwide submitted
sketches in response to WOOD's
bid. But all had something missing
until Harry Wesslund's sketch ar-
rived. Mr. Wesslund, a local self-
taught freelancer, had the answer.
His skilled pen makes Willy "com-
manding, excited, whimsical or ath-
letic— exhibiting the impression de-
sired for almost any circumstance,"
Willy is "a bird equal to every
challenge," WOOD adds.
TV film strip shows Willy in action.
'Faith of Our Fathers'
AN UNNAMED television net-
work is reported considering pro-
duction of a serial version of
"Faith of Our Fathers," the Paul
Green sesquicentennial show at
Washington, D. C, which has been
suffering budget problems. Accord-
ing to Sesquicentennial Director
Paul M. Massmann, the $65,000
received from TV serial rights
would put the show over the hump
this season. Costs for the drama
are about $260,000 annually.
TVA COLLECTS CLAIMS
Payments Due Under Code
TELEVISION Authority has col-
lected more than $25,000 in claims
in the past 18 months, according
to a report by Wayne Oliver, West
Coast representative, made to the
union's executive board.
Explaining that payments col-
lected were due under the TVA
code, Mr. Oliver said producers had
either protested or sought clarifi-
cation on the various claims. Daws
Butler and Stan Freberg, voices
on Time for Beany on KTLA (TV)
Hollywood, received $1,300 in
claims against Clampett Produc-
tions, co-owner of the puppet show.
The pair based their claim on the
fact they were not paid for han-
dling commercial spots for which
they doubled.
Included also was money held in
escrow until the Wage Stabilization
Board approved the new TVA code
for salary increases and fee adjust-
ments. KTTV (TV) there released
$5,020, which represented pay in-
creases for staff announcer. Terra
Productions turned over $5,122 to
TVA and adjusted its fees for cast
members of ABC-TV Space Patrol.
OFFICIAL FILMS
To Distribute TV Series
OFFICIAL FILMS, New York,
has acquired distribution rights to
three half hour TV film packages
being produced by Don Sharpe En-
terprises, Hollywood. They include
My Hero, comedy - accentuated
mystery series starring Robert
Cummings, with Julie Bishop; Im-
pulse, suspense series written by
Larry Marcus, and Four Star Play-
house, series of original plays
starring Charles Boyer, Rosalind
Russell, Dick Powell, Joel McCrea
and Robert Cummings, who will be
rotated each week.
In addition Official Films will
handle distribution of Dougfair
Corp.'s TV film series Terry and
the Pirates. The adventure series
is based on the comic strip distrib-
uted by Chicago Tribune-New York
Daily News Syndicate.
Political Advice
POLITICAL quotation of the
hour was delivered by Sen.
John M. Butler (R-Md.) to
the Arlington, Va., Republi-
can Women's Council. He
said: "The most impor-
tant medium in campaigning
today is television." Direct-
ing his remarks to a Repub- ,
lican who is aspiring to a
House seat from Virginia,
Sen. Butler, who unseated
former Sen. Millard E. Tyd-
ings (D-Md.) in a contro-
versial election that set off
a Capitol Hill investigation,
added: "You can take care
of the city people through
TV, but take care of the
people in the counties through
personal contact."
so say...
TO YOUR
KATZ AGENCY
MAN
WHEN Television sells
... so get in on this rich
market by using Central
New York's pioneer sta-
tion, that not only is
FIRST in length of serv-
ice, but FIRST in results.
» miREDITH
jy STATION
BROADCASTING • Telecasting
April 14, 1952 • Page 79
'THE BIG PICTURE'
Second Cycle Shown
PREVIEW of the second 13-week
cycle of The Big Picture, Army-
produced documentary of the Ko-
rean War, was held last Monday in
New York. It depicts the vast
U. S. military training program at
home and abroad, development of
new military equipment, and the
U. S. military picture in Western
Europe and Africa.
Produced jointly by the Radio-
TV Branch, Public Information
Div., Dept. of the Army, and the
Signal Corps Photographic Cen-
ter, the film is distributed by Col.
E. M. Kirby's Radio-TV Branch of
the Army in Washington.
The series currently is running
on 83 TV stations. Stations may
sell it to sponsors on an institu-
tional basis.
Regulation W
CEILING for radio-TV and other
consumer goods now exempted from
Regulation W installment restric-
tions has been raised from $50 to
$100 by the Federal Reserve Board.
Effect of ruling is to subject all
appliances costing over $100 to the
current requirement of 15% down
and 18 months to pay. Board of
Governors explained additional
exemption would "simplify admin-
istration" of Regulation W without
"substantially affecting volume of
consumer installment credit out-
standing."
90,000 TV SETS
IN THE QUAD-CITY AREA
"C1 ACH month this TV set
total is ascertained by
Quad-City wholesalers serv-
ing this area. Actually, the
total of TV homes reached
by WHBF-TV is considera-
bly larger as our TV signals
are received over an exten-
sive area beyond the Quad-
Cities.
Increased power has dou-
bled WHBF-TV radiated
strength; the staff and fa-
cilities have recently moved
into enlarged quarters.
True to a 25 year tradition
of service in radio broad-
casting, WHBF-TV now also
serves Quad-Citians well —
and advertisers profitably.
Les Johnson. V.P. and Gen. Mgr.
WHBF
TtLCO BUILDING, ROCK ISLAND, ILLINOIS
Represented by Avery-Knodel, Inc.
Page 80 • April 14, 1952
film report
Crown Pictures International, Hol-
lywood, acquires The Barber of Se-
ville, feature film version of Rossi-
ni's comic opera produced in Rome
by Tespi-Productions, for exclusive
seven-year television distribution
rights in America. Film stars
Ferruccio Tagliavini, Metropolitan
Opera star, and opera personalities
Tito Gobbi, Nelly Corradi and Italo
Tajo. Feature will be offered as
single unit or in three half-hour
episodes.
Hyman Marcus, financier, to head
Television Varieties Inc., Holly-
wood, formed with more than $200,-
000 capital to produce and package
TV film programs. Herman Webber,
General Service Studios producer,
vice president, and Max Fink, at-
torney with Fink, Rolston, Levin-
thai & Kent, as secretary-treasurer.
Production . . .
Stanton Kramer, head of TV Enter-
prise Pictures, Hollywood, and for-
mer head of George Florey Inc.,
Chicago, to be executive producer
of Radiant Productions, Hollywood,
newly formed to produce two 13
half-hour film series plus several
features. Writer- director will be
Lawrence Raimond, head of Law-
rence Raimond Productions, and
David Buntzman, United Artists
Productions Inc. executive pro-
ducer, to be associate producer.
Production planned to start in 90
days.
* * *
Jack Chertok Productions Inc.,
Hollywood, to start 52 half -hour
Lone Ranger next month for Gen-
eral Mills Inc., with Fred Fralick
to work with Mr. Chertok as repre-
sentative of series owner, George
W. Trendle.
* * *
Lindsley Parsons Productions,
Hollywood, starting new TV film
series of 26 half-hour CBS-TV
Files of Jeffrey Jones on April 17.
Actors Don Haggerty and Gloria
Henry of first 13 of series, again
will be co-starred and Lew Landers
and George Blair will share direc-
tion.
Gayle Gitterman, head of Hal Roach
Studio story department, Culver
City, appointed producer on The
Dramatic Hour, four-part, one-
hour TV film series starting May
19. Studio is seeking actor and
actress to star in programs, format
of which will be: (1) screen test
followed by discussion with the two
stars, (2) dramatized chapter from
The Last Days of Pompei, (3)
playlet by studio's stock company
and (4) playlet featuring the two
stars.
* * *
Phildan TV Productions, Holly-
wood, has acquired TV rights to
Alley Oop, N.E.A. Service Inc.
comic strip, and plans to produce
13 half -hour TV film series starting
this summer.
Film People . . .
Royce Barclay of production de-
partment, Warwick & Legler Inc.,
Los Angeles, signed as story co-
ordinator with Pennant Produc-
tions Inc., Hollywood, for initial
TV film series, Date With Destiny.
Budget of over $8,000 allowed to
obtain personalized stories for
series through newspaper ads in 12
cities.
Fred Messenger and Jack Murton,
head of newly-formed Talent Assoc.
(television casting agency), signed
by Lindsley Parsons Productions,
Hollywood, to cast next 13 half-
hour Files of Jeffrey Jones TV
film series.
PRESIDENT'S NEWS
Pollard Would Televise
RADIO-PRESS conference of the
President of the U. S. should be
telecast to provide another channel
for the flow of White House ideas,
opinions and actions "directly home
to millions of Americans," accord-
ing to Dr. James E. Pollard, direc-
tor, Ohio State U. School of Journa-
lism.
Dr. Pollard's suggestion was con-
tained in his article written for
Public Opinion Quarterly. He re-
ceived the 1947 Sigma Delta Chi
Distinguished Service Award for
research in journalism for his
book, The Presidents and the Press.
The article analyzes the President's
news conference as a channel of
communication.
News conference telecasts would
not impair press and radio reports
but would make both the President
and his questioners "more respon-
sible in their conduct of them," he
said. It would "enhance the per-
sonal touch" and "would make still
more democratic a major com-
munications device that is uniquely
American," Dr. Pollard added.
TV PROGRAM ADVICE
'Home Is Not Nightclub'
THE TV industry must not con- |j
ceive of the home as a nightclub
but rather as a church in miniature,
Martin H. Work, executive secre-
tary of the National Council of IT
Catholic Men, said in an address r
before the 1952 Family Life Con-
ference in Columbus, Ohio. The
conference was sponsored by the
Family Life Bureau of the National
Catholic Welfare Conference.
"If the home is as sacred as the
church," Mr. Work continued,
"dramas will not justify suicide, ,
divorce of convenience, drunken-
ness, lust and violence." Mr. Work
suggested that, at present, TV is
"neither a saint nor a sinner" and
added that on the credit side, "tele-
vision brings into our homes many
hours of innocent, healthful enter-
tainment."
LOUIS G. PACENT
Was Pioneer Engineer
LOUIS G. PACENT, 58-year-old
founder and president of the Pac-
ent Engineering Co. and pioneer in
radio development, died in Roose-
velt Hospital in New York on Mon-
day after having become ill earlier
in the day.
The industrial electrical engi-
neer, a graduate of Pratt Institute,
first experimented with wireless in
1906, 10 years after Marconi's suc-
cessful tests, and had his own ama-
teur station in 1909 when he was
16 years old. Working with the
Armed forces as a communicator
in 1913, he helped develop com-
munications equipment for both
the Army and Navy in World
War I.
After the war, Mr. Pacent formed
the Pacent Electric Co. to design
and produce radio apparatus and
electi-ical equipment for such com-
panies as RCA, General Electric
and Westinghouse. During the
next two decades, as a consultant
to Warner Bros. Pictures, he also
worked on talking motion picture
equipment, developing in 1928 the
first power-operated sound projec-
tor for films.
In 1933, Mr. Pacent formed the
engineering company he headed at
the time of his death.
He was a fellow of the Institute
of Radio Engineers, as well as of
the Society of Motion Picture Engi-
neers, a member of the American
Institute of Electrical Engineers,
and also author of a number of
papers and books on communica-
tions engineering.
Mr. Pacent is survived by his
wife, the former Antoinette Marie
Andriola, and two sons, Louis G.
Jr. and Homer C. Pacent.
RANGERTONE
BEST FOR TV FILMS
HOLLYSMITH
PICTURES
106 South Church St.,
Charlotte, N. C.
SYNC-SOUND
RANGERTONE
73 WINTHROF ST
BROADCASTING • Telecasting
/JARS SEEK TV
Santa Barbara Bid Filed
ATE ST indication of motion pic-
ire stars' interest in television
'as come with announcement that
Donald Coleman is chairman of the
pard of Santa Barbara Broadcast-
ig & Television Corp., formed to
pply for a TV construction permit
i that city.
; Colin McRae Selph, vice presi-
mt and general manager of KDB
inta Barbara, is president, and
ecil Smith, local investment bank-
| is vice president. Alvin C. Wein-
j'and, president of San Ysidro
anch Inc., is secretary. Directors
iclude Arthur Marquette, partner
j Sherman-Marquette, Chicago
gency, and C. H. Jackson Jr., a
evada rancher.
Recently Irene Dunne and Loretta
oung became minority owners of
esert Television Co., applicant for
hannel 13 in Las Vegas, Nev.,
irough purchase of 90% interest
. the firm by Huntridge Theatre,
I which the actresses hold stock,
•om Edward J. Jansen, president
I" KRAM Las Vegas, who retains
Y/c [B*T, March 17]. If FCC
•ants application, Huntridge Thea-
'es would also buy control of
RAM.
Mary Pickford and her husband,
harles (Buddy) Rogers, have ap-
ications for TV stations in Ashe-
lle and Winston-Salem, N. C.
Bing Crosby, under his baptismal
ime Harry L. Crosby, applied
>me time ago for outlets in Spo-
ane, Tacoma and Yakima, Wash,
he Gene Autry owns 85% of KOOL
hoenix, which is an applicant for
V in that city.
Edward Lasker, RKO Radio Pic-
'ld ! ires producer, has applied for Se-
;tle and Denver stations.
& Gifford Phillips, president of Tee-
!> ee Co., Hollywood TV film pro-
fit J iction company and owner of
n- 1 GHF Pueblo, has application for
rie enver and one for Colorado
:te j orings-Pueblo [B*T, March 10].
mt ie latter application was filed
1:0 intly with James D. Russell, pres-
ire ent of KVOR Colorado Springs,
the
-■
V HOUR-LONG filmed version
.iffy's Tavern will be telecast
BC-TV All Star Revue on May 31
GIRDING for Eisenhower for President drive are (I to r) Sigurd S. Larmon,
Young & Rubicam president, who has just been named national vice chair-
man of the Citizens for Eisenhower Committee; Sen. Henry Cabot Lodge Jr.
(R-Mass.), chairman of the Eisenhower campaign, and Walter Williams, na-
tional chairman of the committee. Mr. Larmon will continue to serve as
publicity-public relations director.
INDEPENDENT PROGRAMMING
Fairbanks Warns Against 'Mediocrity'
INDEPENDENT TV station pro-
gramming is doomed to mediocrity
if the current attitude of opera-
tors is projected into the future.
Jerry Fairbanks, president of
Jerry Fairbanks Productions, made
this prediction in Hollywood after
talks with station executives dur-
ing his five- week, 11,000-mile tour
of video cities.
Policies of resistance to re-runs,
disregard for basic principles of
good showmanship, unrealistic at-
tempts to get everything for
nothing and a viewer-go-hang at-
titude were impressions he said he
received from independent station
operators.
He was amazed to find that many
operators "are not concerned with
raising the quality of their pro-
gramming.
"Engrossed in selling time, they
are interested in improving their
presentations only if no expense is
involved," he said.
Noting that TV film producers
generally base program prices to
stations on the outlet's rate card,
he declared that "It is an equitable
arrangement because the rate card
is based on the number of sets in
the area, just as motion pictures
are priced to theatres according
to the number of seats in houses.
"Not only are operators unwill-
ing to pay a comparable price for
quality programming but they
frown on any re-runs," he said.
Mr. Fairbanks stated that some
stations rule against a repeat for
at least 12 months and warned that
unless this policy is relaxed, TV
film producers will stop investing
money in quality products.
"In many instances," he said,
"re-run ratings have been higher
than during the first release. Many
viewers missed shows because of
competing programs, the time and
date of telecasts and other home
factors. And there are the many
new set owners each month in each
city."
During the past five years, TV
film producers have developed new
production techniques, resulting in
remarkable savings, Mr. Fairbanks
said. Some shows are being made
at prices 500% lower than in 1947.
Operators in cities with multiple
stations have a much greater ap-
preciation of quality programming,
Mr. Fairbanks said he learned dur-
ing his tour.
"Unfortunately, there are not
enough multiple-station markets
available currently so that the
producer can amortize his produc-
tion costs over them," Mr. Fair-
banks explained, "and until the
monopoly created by the FCC
freeze on station permits is lifted,
the public and the TV film pro-
ducer will continue to suffer."
Skyland Stations
LAST WEEK'S FCC Roundup
listed stations affiliated with Sky-
land Broadcasting Corp., applicant
for new TV station in Dayton,
Ohio, incorrectly. Skyland is li-
censee only of WONE and WTWO
(FM) Dayton. Skyland seeks Chan-
nel 22 (518-524 mc) with ERP of
200 kw visual.
PROGRAM FORMAT TEST
Planned at Syracuse U.
EXPERIMENTATION in devel-
oping formats for television pro-
grams dealing with economics are
underway at Radio Television Cen-
ter of Syracuse U. under the spon-
sorship of Twentieth Century
Fund. Purpose of the project is to
determine the best method of pre-
senting economic information to
the public via TV.
Edward C. Jones has been placed
in charge of coordinating the proj-
ect. Don Lyon will handle scripts
and production. Research will be
under the direction of Lawrence
Myers. All are on the staff of the
center.
Three programs, each using an
experimental format and based on
economic research information
supplied by the fund, are being
broadcast in April over WSYR-TV
Syracuse from the university's TV
studios on campus. Each program
format will be different. Audience
reaction tests and interviews are
employed to determine relative im-
pact of each format.
Wilmotte Ends Tour
RAYMOND M. WILMOTTE, who
recently completed an assignment
as consultant to Research and De-
velopment Board of the office of the
Secretary of Defense, last week an-
nounced his return to the field of
broadcast engineering. Headquar-
ters are at 1460 Church St., N.W.,
Washington 5, D. C.
WOW-TV
leads the way in
Midwest Television
* WOW-TV serves one of the
fastest growing TV markets
in the United States.
* Every day an average of 125
families is added to the
WOW-TV audience.
* Present total- now well over
125,000 sets!
* Low-cost, high-rated partici-
pations now available.
Wire or telephone your nearest
John Blair-TV office or Fred
Ebener, Sales Manager.
WEbster 3400
WOW-TV
Channel Six
A MEREDITH STATION
OMAHA
FRANK FOGARTY, General Manager
April 14, 1952 • Page 81
TRUSTEESHIP TV
Proposed at Evansville
AN INGENIOUS plan to get TV
started in Evansville, Ind., without
waiting for comparative hearings
and an FCC grant for the sole pro-
posed VHF Channel 7, has been
submitted to the Commission.
Plan involves the use of a trus-
teeship to construct and operate the
VHF station pending the Commis-
sion's decision granting it to a
single applicant.
There are two Evansville appli-
cations on file at the present time.
Both are for VHF. In the
Commission's proposal, Evansville
would have three additional UHF
channels — one of which would be
reserved for non-commercial, edu-
cational use.
Essence of the trusteeship plan is
this: A group of non-broadcast
highly regarded Evansville citizens
would set up a TV company. With
FCC permission it would build and
operate the VHF station as soon as
the TV freeze is lifted. When con-
solidated hearings on Evansville
applicants are finally decided (ex-
pected to be l1/2-2 years off), the
trustees would turn over the sta-
tion to the chosen applicant — which
would repay the costs of construc-
tion and operational losses, or in-
herit any profits.
Idea was broached to FCC Gen-
eral Counsel Benedict P. Cottone
by Evansville Mayor H. 0. Rob-
erts and J. D. Beeler, local busi-
nessman and chairman of the
Chamber of Commerce's TV and
Communications committee.
Mr. Cottone's reaction, it was re-
ported, was that the group should
formulate its plan in more detail
and submit it to the FCC for a
decision. He also pointed out, it is
understood, the possibility that the
idea might run afoul the objections
of a single applicant.
First recommendation for the
trusteeship plan was made by John
B. Caraway Jr., executive vice
president of Electronics Research
Inc.
Controversy flared when John A.
Engelbrecht, president and general
manager of WIKY Evansville, first
opposed idea, then proffered use of
WIKY's television facilities (900-
ft. tower, transmitter and studio
equipment now in storage, 44x24x-
22-ft. studio).
Mr. Caraway charged that WIKY
was trying to "torpedo" the plan,
since one of the provisions in the
WIKY offer was that the trustees
must be acceptable to the owners
of WIKY.
Mr. Engelbrecht retorted that he
was suspicious of the plan because
Mr. Caraway was the consulting
engineer for WGBF Evansville and
that one of the executives of Elec-
tronics Research Inc. is a major
stockholder in WGBF.
Only applicants for TV in Evans-
ville at present are WIKY and
PEABODY AWARD 1951
originating Station of
THE JOHNS HOPKINS SCIENCE REVIEW
Around
Baltimore
they always
keep an eye on
WAAM
TELEVISION
CHANNEL 13
Affiliate DuMont Television Network — American Broadcasting Co.
Represented nationally by Harrington, Righter & Parsons, Inc.
NBC's summer television presentation
is studied enthusiastically on a cold
Chicago day by this threesome (I to r):
Booth Luck, director of TV operations
for Geoffrey Wade Adv.; Perry Schu-
pert, sales manager, Miles Labs., Elk-
hart, Ind., and Oscar Capelle, sales
promotion manager for Miles. Wade
agency, headquartering in Chicago,
handles Miles account. Presentation
luncheon was attended by more than
200 agency and client representatives.
Trans-American Television Corp., a
Philadelphia group. It is under-
stood that there are about five
more TV applications being pre-
pared for Evansville.
SMPTE CONVENTION
TV to Be Leading Topic
TELEVISION will be the leading
topic when the Society of Motion
Picture & Television Engineers
holds its 71st semi-annual conven-
tion in Chicago, April 21-25, Presi-
dent Peter Mole said last week.
Video speeches, scheduled for the
first day, include talks on color
viewers by Robert E. Lewis, Ar-
mour Research Foundation, Chi-
cago; "Theory of Parallax Bar-
riers" by Sam H. Kaplan, Chicago
TV consultant; "Effective Sum of
Multiple Echoes in Television," A.
D. Fowler and H. N. Christopher,
Bell Telephone Labs, Murray Hill,
N. J.; and "TelePrompters" by Fred
Barton and H. J. Schlafly of Tele-
Prompter Corp., N. Y.
Omaha TV Courses
SERIES of short university
courses for college credit has been
announced by the U. of Omaha and
KMTV (TV) Omaha. The station
has reserved a time segment for a
minimum of 52 weeks, committing
full resources to the series. Owen
Saddler, KMTV executive vice
president and general manager,
said that he has long felt that tele-
vision could be of tremendous value
in education. "By bringing the
classroom into the home," he ex-
plained, "we are tapping a new
source of students — the house-
wives."
METHOD to reduce handling costs
20% in moving TV console sets from
production line to retailers was dem-
onstrated April 2 in Atlantic City by-
Yale & Towne Mfg. Co. Firm showed
National Packaging Exposition how
its gas and electric fork lift trucks,
equipped with new TV clamps, can
handle eight consoles at once.
TV RENEWALS
Eleven Temporaries Per
ONLY 11 of the 26 TV statioi
placed on temporary license by tl
FCC because of the lack of educ
tional and/or religious prograr.
ming have not been granted reg
lar renewals.
Fortnight ago the Commissic
granted another five stations reg
lar license renewals. They weil|f
WBTV (TV) Charlotte, WKT§e
(TV) Utica, WNBQ (TV) ChK
cago, WNBT (TV) New York arj|
WNBW (TV) Washington. Earlh
10 stations got their licenses r.
newed [B»T, March 24, 3].
Last February when all 78 T
licensees came up for reguh
yearly renewal the FCC put 26 c
temporary because their listing!
for the 1951 composite week showe
agricultural and/or religiot
programming. The Commission
attitude was that a TV statiolit
could not be operating "in the pul
lie interest" without some sue le
programming [B»T, Feb. 4]
Stations receiving regular
year renewals after having bee
placed on temporary license showe|?
FCC that the composite 1951 lis
ings did not indicate the true pi'
ture of program types actuall
aired, or informed the CommissiofcL
that such programs had beeftie
started or were soon to start,
Still operating under temporal-
licenses, due to expire May 1, are
KING - TV Seattle, KPHO - T
Phoenix, KTTV (TV) Los Angele
WGN-TV Chicago, WJAR-TV Pre %
vidence, WLWT (TV) Cincinnat ti
WLWC (TV) Columbus, WLW1 B
(TV) Dayton, WNHC-TV Ne^
Haven, WOR-TV New York an
WOW-TV Omaha.
'TRUTH IN ADS'
More Clubs Join Campaig
AT LEAST six ad clubs in the na
tion have followed the lead of th
Dallas Ad League in promoting
"truth in advertising" campaign t
boost public confidence in adver
tising, the Texas unit reported las
week.
The Dallas league said resolu
tions patterned after its suggeste
resolution have been adopted b]
ad clubs in Oklahoma City, Tulsa
Akron, Central Florida, Providenc
and the Women's Adv. Club
Winnipeg. Letters from other club
in the U. S. and Canada indicate
much interest, the league added.
Its resolution suggesting tha
the Advertising Federation o
America call a convention to se
up "a code of basic advertisin
principles" and also develop a pro
gram of "voluntary self-regula^
tion to the end that public fait!
and confidence in and acceptanc
of advertising generally may b
preserved" was adopted by thi
Dallas league March 28 [B«T
March 31].
Page 82 • April 14, 1952
BROADCASTING • Telecasting
ITMA SESSIONS
N.Y., Canadian Meets Set
eijiflFFECTS on TV station construc-
ion and receiver sales in the wake
f FCC's expected freeze lift will
op post facto discussions among
iirectors of Radio-Television Mfrs.
:afissn. and RTMA of Canada at the
bint ninth international confer-
nce of the groups in Ontario
ipril 24-25.
! This topic is scheduled on the
'genda with the expectation that
'he Commission will release its
*Hew TV allocations plan by mid-
ypril. Anticipated effects on sta-
rT[on construction and receiver
ales in the U. S. and Canadian
ities within American station
lange will be studied.
Prior to the Canadian board
leetings, several RTMA commit-
"t'ees will convene in New York
wfipril 22. Groups meeting are the
advertising Committee Technical
Products Divisions, Executive Com-
mittee and Broadcast Section In-
pitfuustrial Relations Committtee and
he Eastern Credit Committee.
The Canadian conference will be
oJjfeld at the General Brock Hotel in
bee Ontario with separate board meet-
ings on successive days. U. S.
liili'.TMA directors will meet April
4 (Thursday) under Chairman
'obert C. Sprague and their Cana-
sicbiian counterparts Friday morning
beepfnder President Ralph A. Hack-
usch. Directors of each associa-
ion will sit in at the other's ses-
ion as guests. Two luncheons,
j ] reception and dinner dance
jlfijOund out social activities.
New York sessions will be held
jilit the Biltmore Hotel.
Mi The Advertising Committee will
Sfs'eigh recommendations that the
'M promotion campaign be ex-
mded after a drive in New York
tate this coming May. Heading
ae committee is Lee Pettit, Gen-
ral Electric Co., with David
rigsby, Zenith Radio Corp., as
ji'jLiairman of the FM Promotion
lubcommittee.
S The Technical Products Division
xecutive Committee, with RTMA
irector H. J. Hoffman, Machlett
;abs., presiding as chairman, will
sview progress of its reorganiza-
on plan and map future activi-
HOUSEWIFE DAYTIME AUDIENCE
Oakite Offer on WNBT (TV) Brings 18,000 Requests
A TRIAL OFFER over WNBT
(TV) New York by Oakite Prod-
ucts Inc. of its silver cleaning plate
drew 18,000 requests from one dem-
onstration, the firm has reported.
Offer was made on the Josephine
McCarthy Cooking Show, telecast
Monday through Friday, 11-11:30
a.m.
Oakite has been using radio for
23 years and now uses TV as well.
Frank A. Conolly, manager of
the Oakite package division, de-
clared after viewing the avalanche
of requests, "I honestly believe that
this forever knocks into a cocked-
hat any myth about the lady-folks
not looking at daytime TV shows."
Miss McCarthy and her manager,
Mole & Lee Inc., commented,
"We've simply been inundated. . . ."
The telecast during which the
offer was made was itself a special
occasion. Miss McCarthy was
crowned "Queen of TV Cooking
Schools" by Mr. Conolly. In addi-
tion, two women were awarded fur
coats for their prize-winning let-
ters concerning Oakite.
Entrants in the Oakite contest,
promoted nationally in radio, TV
and newspapers, were to tell in 50
words or more, "Why I like the
Oakite handi-squeeze spout" or
"Why I like Oakite for my fall
cleaning."
Entries were received from all 48
states, the District of Columbia and
Alaska. In all, there were 1,000
prize-winners from 40 states.
First prize, a persian lamb coat,
was won by Mrs. William E. Long,
McKeesport, Pa. Second prize, a
mink-blended muskrat coat, was
awarded to Mrs. Elsie Mallow,
Brooklyn. Both coats were from
I. J. Fox Inc., furrier.
Appearing on WNBT (TV) telecast were (I to r) Mrs. Long; Howard
Fox, president, I. J. Fox Inc.; Miss McCarthy, Mrs. Mallow and Mr.
Conolly.
MONOGRAM TV POLICY
Is Explained by Broidy
WITH CURRENT contracts ful-
filled, Monogram will "refrain from
committing any further products to
video," Steve Broidy, president, re-
vealed in announcing studio's policy
of licensing motion pictures to tele-
vision.
He declared "for the record" that
PROTECT YOURSELF, your STAFF, your CLIENTS
from the daily hazard of
LIBEL, SLANDER, INFRINGEMENT OF
COPYRIGHT, INVASION OF PRIVACY
Arising from Editorializing, Speeches, Newscasts, Ad libs, Financial
Comment, Mystery Plots, Gossipy Announcements, Man-on-the-street
Interviews.
Hundreds of Broadcasters and Newspapers guard this continu-
ous hazard with our special, tallored-to-the-risk Insurance.
USE CAUTION -LADY LUCK IS A DESERTER!
IT COSTS SO LITTLE TO BE SURE WITH INSURANCE.
For details, write to the Pioneer in this line.
EMPLOYERS REINSURANCE CORPORATION
Insurance Exchange Bldg. — Kansas City, Mo.
Monogram is "primarily in the
business of producing and distribut-
ing pictures for theatrical exhibi-
tion."
Deal was concluded recently with
Screen Actors Guild enabling the
studio to release one group of ap-
proximately 70 feature films, made
since August 1948, to TV by re-
imbursing actors from 12%% to
15%. No deals with Screen Direc-
tors Guild and others were final-
ized.
Interstate Television Corp., sub-
sidiary of Monogram, is making
TV films.
Solar Noise Bursts
SOLAR investigations by the Na-
tional Bureau of Standards in
Washington have led to the dis-
covery of a phenomenon that ap-
pears to be another source of in-
terference to long-range radio
reception. The phenomenon has
been observed as bursts of solar
radio noise superimposed on a
normally steady level of radio-
frequency energy received from
the sun, it was reported.
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630 Fifth Avenue
Dept. B-40, NEW YORK 20
JUdson 2-5011
445 North Lake Shore Drive
Dept. B-40, CHICAGO 11
WHitehall 4-3215
1016 North Sycamore Avenue
Dept. B-40, HOLLYWOOD 38
HILLside 5171
Write now for our fact-filled
Custom Record Brochure!
custom
record
sales ^
RADIO CORPORATION
OF AMERICA
RCA VICTOR DIVISION
ROADCASTING • Telecasting
April 14, 1952 • Page 83
What a Buy!
N
ABC
C
PROGRAMS
For "Minutes"
& Chain Breaks
IN
YOUNGSTOWN, 0.
5000
WATTS
Serving America's
34th Market
WFMJ
REPRESENTATIVES
Headley-Reed Co.
"Thanks to our
'US' Electric Plant
we're on the air!"
In choosing a
stand-by elec-
tric plant,
more stations
are turning to
"U. S." units
because of
their reputation for dependa-
bility. U. S. specializes in stand-
by power. We'll gladly send
you information on U. S. elec-
tric plants suitable to your needs.
m
UNITED STATES
MOTORS CORP.
354 Nebraska St.
Oshkosh, Wis.
SEATTLE AWARDS
Ad Club to Present
RADIO and television figure as
two of nine media classifications in
the fifth annual advertising awards
competition of the Seattle Adver-
tising and Sales Club. Last Friday
was deadline and awards will be
made at a banquet May 8 at Seattle.
Dick Keplinger, free-lance news-
caster and radio personality, is
chairman of the judging committee
on radio entries. Chairman of the
television judging committee is Otto
Brandt, general manager of the
King Broadcasting Company
(KING-AM-FM-TV Seattle).
All entries will be judged by a
"new standard yardstick," accord-
ing to Trevor Evans, vice president
of Pacific National Advertising
Agency, Seattle, and chairman of
the ad club's awards committee. The
three elements, summarized by Mr.
Evans in a letter to all advertisers,
agencies and media, are: (A) crea-
tive idea, (B) execution of idea,
(C) achievement of objective.
Four categories each have been
set up for the radio and television
awards :
RADIO
a. Best commercial announcement
copy broadcast, and designed to sell
merchandise and/or service.
b. Best commercial program designed
to sell merchandise and/or service.
c. Best announcement copy promot-
ing Public Relations and/or Community
Service campaigns.
d. Best program or programs pro-
moting Public Relations and/or Com-
munity Service campaigns.
TV
a. Television commercials on film or
slides of approximately one minute or
less, designed specifically for tele-
vision.
b. Television live commercials of ap-
proximately one minute or less.
c. Commercial filmed television pro-
grams, of five minutes or more, de-
signed for and containing one or more
commercial messages for one or more
clients.
d. Commercial live television pro-
grams of five minutes or more, de-
signed for and containing one or more
commercial messages for one or more
specific clients.
G. LYNN SUMNER
Was Kimball Executive
G. LYNN SUMNER, 67, chairman
of the plans board and a director
of Abbott Kimball Co., New York,
died last Monday in his sleep at
his Quaker Hill country home.
Mr. Sumner was a former presi-
dent of the Advertising Club of
New York and had been president
of Assn. of National Advertisers.
He established his own agency un-
der his own name in 1925, and
joined Abbott Kimball Co. as a
vice president in 1951, when the
agencies merged. He was made
chairman of the plans board last
February.
Surviving are his wife, Mrs.
Mary Brooks Picken Sumner, a son,
G. Warren, and a daughter Mrs.
George Birdson.
MAIER Brewing Co., L. A., renewed
Lonesome Gal, nightly program on
KHJ Hollywood, on April 7. Show is
in its third year on the station.
allied arts
HOFFMAN LABS Inc., L. A., sub-
sidiary Hoffman Radio Corp.,
established to specialize in electron-
ics field. H. L. HOFFMAN president,
heads new company which is housed
in three plants: 3761 S. Hill St. and
3716 S. Grand Ave., both L. A., and
335 S. Pasadena Ave., Pasadena.
BEALE H. RICHARDSON, Motion
Picture Advertising Service Co., New
Orleans, appointed sales manager for
company's television film commercial
production.
T. O. WHITE Co., Birmingham, Ala.,
appointed sales representative for
United Artists Television in that city.
BETTY E. JONES will be direct
contact.
ALBERT B. EARL, advertising and
sales promotion department, Colum-
bia Records, N. Y., named executive
assistant and director of consumer
research.
HARRY ADELMAN, radio-electronics
advertising man, appointed sales pro-
motion manager of Arrow Electronics,
N. Y., distributor of broadcasting and
industrial electronic equipment.
FRED FREELAND, former TV direc-
tor of Ruthrauff & Ryan, Chicago,
named director of motion picture and
television department, filing Studios,
same city.
JAMES R. BUTLER, national sales
promotion manager, Frew Sewing Ma-
chine Co., Rockford, 111., to Belmont
Radio Corp., Chicago, in same ca-
pacity.
DAVID A. BADER appointed national
publicity director of Motion Picture
Pioneers Inc. and Foundation of the
Motion Picture Pioneers Inc.
ARTHUR E. WELCH, national mer-
chandising manager of Raytheon Mfg.
Co., to Bendix Aviation Corp., Balti-
more, as assistant general manager
of radio, television and broadcast re-
ceiver division.
WILLIAM H. LINZ appointed repre-
sentative of Peerless Electrical Prod-
ucts, division of Altec Lansing Corp.,
in Illinois, Wisconsin and part of
Indiana north of Indianapolis.
BERNARD L. CAHN, general sales
manager, Insuline Corp., Long Island
City, N. Y., elected 1952 chairman of
Sales Managers Club, Eastern Divi-
sion, association of electronics and
equipment manufacturing executives
ALLEN B. DuMONT, president of
Allen B. DuMont Labs, named mem-
ber of Industrial Council, recently
organized at Rensselaer Polytechnic
Institute, Troy, N. Y.
LOUIS D. EPTON, radio representa-
tive, American Osteopathic Assn.
SHELDON M. HEIMAN, Julius Kleft.
Public Relations and Internationa!
News Service and MONTE ERTEL
free lance publicist, form Shelly anci
Assoc., 11 E. Superior St., Chicago;
new public relations firm.
KAYE-HALBERT Corp., Culver Citj
(mfrs. TV sets), names Ralph M
Cohen Inc., N. Y., as eastern repre-
sentative for New York, Pennsylvanis
and New Jersey metropolitan areas
MORT BARRON, CBS Columbia Inc
N. Y., named assistant sales manager
RCA TUBE DEPT., Camden, N. J
announces production of its mos1
powerful high frequency power
rode transmitting tube, "10 kw" type
featuring thoriated-tungsten filament
Tube, RCA-6166, is designed for maxi
mum operating economy in radio anc
TV.
WARD PRODUCTS Corp., Cleveland
announces manufacture of Mode
SPP-143, antenna providing single
hole mounting that can be installed ir
same place as standard auto aerial
and Model SPPB-71, antenna designee
to have same outward appearance a
standard auto aerials while operating
on regular mobile frequencies. Latte
model eliminates "giveaway" effect of
more commonly used mobile antennas
"Technical • • *
JERRY CALLAHAN joins engineering
staff of WCCM Lawrence, Mass.
HENRY M. BRODERICK Jr., tran
mitter and control room superviso
at WDRC Hartford, appointed
engineer.
;hie
HIGHEST revenues in history o:
American Cable and Radio Corp., Nev
York, were reported for 1951. Nei
profits before taxes were $2,560,625 ii
1951 as compared with $1,427,677 fox
previous year.
Pre
GATES
QUINCY,
ILLINOIS
THESE OFFICES
TO SERVE YOU
QUINCY, ILL TEL. 8202
HOUSTON, TEXAS TEL. ATWOOD 8536
WASHINGTON, D. C. ... TEL. METROPOLITAN 0522
MONTREAL, QUE TEL. ATLANTIC 9441
NEW YORK CITY TEL. MURRAY HILL 9-0200
t
Page 84 • April 14, 1952
BROADCASTING • Te
. Ho
e c a s 1 1 ng
/Miss Cuthbert
MISS CUTHBERT
Retires From NBC Post
MARGARET CUTHBERT, super-
visor of public affairs for NBC
radio and a widely known broad-
casting pioneer, is retiring June 1
after more than
25 years' service
with the network
[Closed Circuit,
March 31], it
was announced
last week.
Miss Cuthbert
■kjfflj joined WEAF
m/r ■ New York (now
* ™ WNBC) about
1924 as director
of speakers, and
when the station became the key of
the newly organized NBC in 1926,
she was made an executive of the
network. She headed the women's
and children's programs division
for many years, developing and
producing a large number of radio
series including Gallant American
Women and Echoes of History.
More recently, she produced the
award - winning, long - run NBC
Theatre series.
A native of Prince Albert, Sask.,
Canada, and graduate of Cornell
U., Miss Cuthbert is president of
the New York Chapter, American
Women in Radio & Television. In
1936, she was designated by the
New York League of Business &
|| Professional Women as one of 24
"women of achievement," because
of her work in radio, and in 1941
the General Federation of Women's
Clubs honored her for achieve-
ment. In 1946, the Women's Na-
tional Press Club placed her among
10 women chosen for outstanding
work as "promoters of progress."
Her successor at NBC has not
been designated.
Probst Resigns
I. STANLEY PROBST has an-
nounced his resignation as presi-
dent of Maryland Pharmaceutical
Go., Baltimore, to be effective on
)r shortly after May 1. He says
lis future plans are not definite.
The firm uses radio spots through
Joseph Katz Co., Baltimore.
r
GLEEFUL expressions tell story for (I to r) Jim Clark, WRVA Richmond sales
manager; Betty Powell, Geyer, Newell & Ganger; Anne Small, Scheideler,
Beck & Werner; Eunice McGarry, Doherty, Clifford & Shenfield, and Steve
Suren, Sullivan, Stauffer, Colwell & Bayles. Occasion was week-end festivity
arranged by WRVA for 24 executives of New York agencies.
KJR FARM PROGRAM SELLS
Lime Firm's Sales Add Retailers as Sponsors
ABOUT a year ago, dealers in the
service area of KJR Seattle noticed
the rapid depletion of their stock
of lime fertilizer.
When tracing the reason for the
unexpected demand, their path of
inquiry led to KJR's Bill Moshier
telling farmer-listeners about bene-
ficial effects of proper application
of lime to the soil. One of Mr.
Moshier's sponsors is the Imperial
Agricultural Limestone Flour ac-
count.
The dealers decided that this year
they would take advantage of his
program and buy participations in
the Farm Forum Tuesday and
Thursday, and in Farm News
Wednesday and Friday.
KJR comments that judging by
mail and other inquiries, the cam-
paign has paid off handsomely.
One key to Mr. Moshier's success
may be found in his manner of ad-
dressing his audience. Mr. Moshier
does not talk down to his listeners,
KJR notes. Instead, he discusses
soil acidity, plantfood elements,
plant nutrients, chemical reactions,
bacteria and the amounts of lime
needed by various types of soil.
Mr. Moshier long ago learned
that the farmer is a businessman
and unless radio advertising satis-
fies him that the product will pay
off in cash, the farmer isn't in-
terested.
Though the farmer regards ex-
penditures for soil improvement as
a long-term investment, KJR points
out that the radio approach is the
same as in selling consumer items.
Knowing the listening habits of
farmers, Mr. Moshier airs the
Farm Forum at 6:45 a.m. and
Farm News at 12:30 p.m., both
Monday-through-Friday.
KJR says that radio's ability to
sell cigarettes, toothpaste, and
other "consumer" items has pretty
well been established. But, the sta-
tion proudly adds, Mr. Moshier's
success shows that radio can sell
"capital" goods, too.
Appoint Maj. Mayall
APPOINTMENT of Maj. Herschel
Mayall, network TV and stage
actor, as producer-director for the
Defense Dept.'s Radio-TV Branch
has been announced by Charles
Dillon, branch chief. Major Mayall
will replace Lt. Alfred Lurie
(Army), who has returned to
WBAP-TV Fort Worth as video
director. The major, who uses the
stage name of Herschel Bentley,
recently completed a stage tour
with actress Kay Francis in the
production of "Theatre."
KAYE-HALBERT Corp., Culver City
(mfrs. TV sets), has opened factory
sales and service branch at 3349
Adams Ave., San Diego. Service and
installation of Kaye-Halbert TV re-
ceivers is offered to dealers' stores
and customers' homes. William Jel-
lerson is in charge of factory service
branch.
Ever Get That
"Tired" Feeling?
Take a tip from little Bismarck
— you'll sleep like a baby if
you've put KFYR to work, sell-
ing families with the 4th high-
est buying power in the na-
tion* ... in wealthy North
Dakota.
*SM 1951 Survey of Buying
Power.
KFYR
BISMARCK, N. DAK.
5000 WATTS-N. B.C. AFFILIATE
Rep. by John Blair
ROADCASTING • Telecasting
April 14, 1952 • Page 85
Radio Stamp Issued
RADIO Monte Carlo is pic-
tured on stamps for 1, 15 and
30 francs issued by the post
office of Monaco. Philatelic
experts say this is the first
time a radio station has been
honored in this way. Station
broadcasts simultaneously
in medium waveband, 1466 kc
with 120 kw, and in two
shortwave bands with 30 kw,
according to Pan American
Broadcasting Co., which rep-
resents the station in the
United States.
CBC ON PROGRAMS
Improvement Is Noted
IMPROVEMENT in programming
of all Canadian stations was noted
by the Canadian Broadcasting
Corp.'s board of governors at its
March 21 meeting in Toronto. But
it also said in announcing the re-
newal of seven small station li-
censes that the "board will con-
tinue to keep program patterns of
private stations under review."
All applications for share transfers
and changes of licenses from individ-
uals to companies, except that of
CKRS Jonquierre which was deferred
for further study, were approved dur-
ing the meeting. CJON St. John's,
Newfoundland, was authorized a broad-
cast pick-up license to operate in the
152-174 mc band. Stations which had
their licenses renewed were CHLO St.
Thomas; CJOY Guelph; CKBL Matane;
CKOK Penticton; CKEN Kentville;
CJDC Dawson Creek, and CJRW Sum-
merside.
They know at home
mORE $$
uotumE
IN LOCAL BUSINESS
THAN ANY OTHER STATION
IN TOPEKA!
UJREil #^
• top ratings
. • wide coverage
• lowest cost
per listener
NARTB HONORED
Truman, Candidates,
Send Greetings
5000
WATTS
ABC
TOPEKA
Represented nationally
by Weed & Co.
Page 86 • April 14, 1952
ABILITY of the radio and television industries to help people know what
is happening in the world, aiding them in making proper decisions, will
determine their importance in the national structure, President Harry
S. Truman told NARTB in a telegram of greeting to the 30th annual
convention held in Chicago March
31-April 2.
Greetings also were sent by three
leading Presidential candidates —
Sen. Robert A. Taft (R-Ohio) ;
Sen. Estes Kefauver (D-Tenn.),
and Sen. Richard B. Russell (D-
Ga.).
Sen. Kefauver congratulated
radio and TV for making the most
of their opportunity to serve the
public during the recent crime
hearings. He added that they are
performing "an invaluable service
for the freedom of the world and
the cause of democracy in bring-
ing the American people and their
government closer together . . ."
Text of President Truman's
greeting follows:
Please extend my greetings to those
attending the 30th annual Conven-
tion of the NARTB. These 30 years
have brought radio from the status
of an infant to the stature of a giant
in American life and have also wit-
nessed the birth and unprecedented
expansion of television. This has been
fortunate for the American people
because never have they needed, as
much as in the last three decades,
such elaborate communication media
to keep pace with the national and
international problems confronting
us. Much as we all enjoy the enter-
tainment features of radio and tele-
vision, in the last analysis) the impor-
tance of these industries will always
depend in a large measure upon their
ability to help the people know what
is going on in the world so that the
people can make the right decisions
for their welfare and safety.
Sen. Kef auver's message follows :
I wish to congratulate your asso-
ciation on its 30th birthday. No
praise is too high for the fine work
you radio broadcasters and telecas-
ters have done and are doing better
and better every day. You have a
rare opportunity to serve the gen-
eral welfare, for the potentialities
of your media are almost limitless.
You have seized and made the most
of that opportunity as I know from
personal experience, especially in the
crime hearings I had the honor to
lead for a time.
You were invaluable allies in focus-
ing the attention of the American
people on the twin evils of crime and
corruption. You have brought into
almost every American home and to
millions of people abroad a fair re-
port of the events of the day and a
lively discussion of the problems
that face us.
You are performing an invaluable
service for the freedom of the world
and the cause of democracy in bring-
ing the American people and their
Government closer together, thus pro-
moting the kind of mutual under-
standing upon which national unity
rests. A well-informed public is es-
sential if we are to achieve the full
promise of American life and we shall
all work together to make the public
even better informed.
As you probably know, I have pro-
posed to Congress that a regular
question and answer period be estab-
lished at which the heads of the
executive department would be asked
to appear on the Congressional floor
to explain their problems, report
progress, and answer questions. This
would clarify issues and bring closer
cooperation between the executive
branch and the Congress.
It would also serve as a great
public school of political education
if, as I also propose, these question
and answer periods were fully cov-
ered by the press, by radio and by
television. This would give all of us,
from coast to coast, a better insight
into our Government. Through our
marvelous modern means of com-
munication we could thus establish
on a national scale a kind of New
England town meeting at which every-
body sits in on matters of common
concern.
The radio and TV broadcasters of
America have a proud record, having
led the way for all the world. Keep
up the good work, as I know you will.
With deep appreciation of all you
have done, I wish you the best of luck
for the future.
Sen. Taft's message:
Congratulations on your annual
convention. I understand this is the
largest meeting of radio and televi-
sion broadcasters and I wish you a
profitable and enjoyable time.
Sen. Russell's greeting:
Congratulations and best wishes to
the NARTB on the occasion of their
30th annual convention in Chicago
on March 30.
BAVARIAN RADIO STDDY
40% is FM — State Dept.
THERE are approximately 1.5 mil-
lion FM listeners in Bavaria, with
400,000 or 40% of the total regis-
tered radio receivers being FM sets,
according to a Radio Munich esti-
mate revealed by the Dept. of State.
The survey, another in a series
made public by the department on
the status of FM in Germany
[B»T, March 31], estimates that
about 27% of all sets in Western
Germany are FM-equipped. Local
dealers there also have started a
cooperative campaign designed to
increase FM set ownership.
Additionally, Radio Munich will
concentrate more heavily on FM
programming, with a new drive
scheduled to get under way last
Tuesday. New FM programs will
feature entertainment and news-
casts. Many shows originally
broadcast first over medium wave
will be aired initially on FM now,
it was reported.
Baseball Sound Effects
CHARLES MICHELSON Inc.,
New York; has announced the avail-
ability of a special group of five
Speedy-Q double-faced baseball
sound-effects phonograph records.
The discs are designed to recreate
actual background of baseball
NATIONAL NIELSEN RATINGS
TOP RADIO PROGRAMS
(Total U. S. Area, Including Small-Town,
Farm and Urban Homes and including
Telephone and Non-Telephone Homes)
EXTRA WEEK, FEBRUARY 24-MARCH 1, 1952
Evening, Once-a-Week
NIELSEN-RATING*
Current
Rank
1 Amos
Program
Andy (CBS)
Jack Benny (CBS)
Lux Radio Theater (CBS)
Charlie McCarthy (CBS)
People Are Funny (CBS)
Suspense (CBS)
You Bet Your Life (NBC)
Dragnet (NBC)
Godfrey's Talent Scouts (CBS)
Fibber McGee & Molly (NBC)
Current
Rating
Homes
%
14.5
14.0
13.5
13.1
12.5
11.4
10.2
10.0
96
9.5
plying the "Nielsen-Rating" (%) to 42,
000— the 1952 estimate of Total United
States Radio Homes.
(*) Homes reached during all or any part
of the program, except for homes listening
only 1 to 5 minutes.
Copyright 1952 by A. C. Nielsen Co.
INVENTORIES
Feb. Stores 'Inadequate'
"INADEQUATE" inventories last
February for low-priced radio re-
ceivers and 17-inch table model TV
sets were claimed by 13% of retail
stores covering five cities, the Na-
tional Production Authority an-
nounced last Monday.
NPA's Office of Civilian Require-
ments, under Administrator Wal-
ter J. Currie, surveyed retail out-
lets in 10 cities 'for availability of
selected essential low and medium-
priced consumer durable goods dur-
ing February. Study revealed only
occasional reports of low inven-
tories or difficulty in obtaining new
merchandise, Mr. Currie said.
Retailers advised that new sup-
plies of inexpensive radio sets and
17-inch table video receivers "were
cut off from some sources." Other
TV set models were not included
in the list of 37 items checked.
About 20% of the stores reported
"limitations on shipments" of 17-
inch sets and other products. "Some
of these allotments to retailers may
be due to customary trade prac-
tices," NPA explained.
The survey covered dealers and
chain stores in Boston, New York,
Philadelphia, Pittsburgh, Detroit,
Chicago, Cincinnati, Birmingham,
Houston and Los Angeles. Study
was made for NPA by the Bureau
of Labor Statistics.
WDUZ
ABC NETWORK
GREEN DAY, WIS.
JOHNSTON CRACKERS
(KVP & D) RENEWS SPOT
CAMPAIGN FOR NINE-
TEENTH CONSECUTIVE 13-
WEEK PERIOD.
BEN A. LAIRD, PRES.
CALL JOHN E. PEARSON CO.
BROADCASTING • Telecasting
CONELRAD PLANS
Funds Cut May Not Hurt
TESTING of FCC's Conelrad, or
permanent broadcast alert plan for
radio station participation in the
event of hostile air attack, may
escape appreciable impairment de-
spite House action fortnight ago.
An FCC spokesman said that
while the fund slash for monitoring
and field engineering activities "is
not good," Conelrad still would be
pressed into action when practi-
cable.
The House upheld recommenda-
tions of its Appropriations Com-
mittee, which allotted the Commis-
sion $125,000 for acquisition of new
equipment at existing monitoring
outlets but made no allowance for
new stations or additional person-
nel requested for these functions
[B • T, March 24, 17].
The Senate still must vote on
these funds, contained in the inde-
pendent offices expenditures bill
for fiscal 1953, beginning July 1.
The Senate Appropriations Com-
mittee has completed hearings on
the FCC phase.
Broadcasters currently are oper-
ating under the "interim" plan
calling for 24-hour, around-the-
clock operation by key 50-kw clear
'channel outlets. It was understood
that the main roadblock in the path
of operating Conelrad is the ques-
tion of what agency shall pay for
■setting up telephone lines — the
Federal Civil Defense Administra-
tion or the Continental Air De-
fense Command, which drafted the
(broadcast alert plan.
! The House sustained its appro-
priations group in cutting re-
quested FCC funds for monitoring
and field engineering activities.
Most immediate effect of the House
action is that it bypasses monies
ffor 86 people requested by the Com-
mission for "functions relating to
■the electronic and magnetic radia-
tion control (Conelrad)." These
functions relate primarily to test-
ing of Conelrad.
, Former FCC Chairman Wayne
,3oy had testified before the Inde-
pendent Offices subcommittee that
il9 jobs pertain to this critical
t vork. He placed Conelrad esti-
TESTING ABC's new master control center in the network's new studios are
(I to r) William Trevarthen, director of engineering operations; John Bourcier,
New York AM operations supervisor, and Frank Marx, vice president in charge
of engineering. New ABC radio studios are located at 39 W. 66th St., New
York. First program was aired 6 a.m. March 31.
mates at roughly $260,000 for
fiscal '53.
The Conelrad plan, entailing
voluntary participation by broad-
cast stations with slight equipment
changes, has been financed out of
a trust fund involving transfer of
funds from the U. S. Air Force to
FCC. Members of the FCC chief
engineer's staff are compensated
from this fund.
The Commission requested funds
to build four new monitoring sta-
tions, estimated at $307,000, plus
another $250,000 to replace worn-
out equipment at 11 primary and
seven secondary stations. The
$125,000 sum represented half of
the latter figure for replacement.
"The number of monitoring sta-
tions which we have and our lack of
ability to staff those stations on a
full 24-hour, seven-days-a-week
basis, has created what we believe
is a major crisis in the national
defense aspect," Mr. Coy testified.
Presumably, this is the back-
ground for current 24-hour "sky-
wave" operations of the nation's
50 kw stations, underway in recent
weeks. Under this interim plan,
all stations could be asked to leave
the air on proper authority. In a
similar action last year, the House
wiped out a similar bid for
monitoring and engineering funds.
GENE AUTRY, western TV and film
star, signs with General Features Syn-
dicate, N. Y., for daily and Sunday
comic strip based on his TV adventures.
DAY AH
'WHIZ has the
HIGHEST*
share of radio
audience oF all
NBC
Hooper rated statfons
* NOVEMBER, 1951 -HOOPER
WHIZ
D NIGHT J
Mommg-^H
Afternoon ^||
Evening-
ZANESVILLE, OHIO
HADACOL RULING
Jurisdiction Affirmed
QUESTION of jurisdiction over
Hadacol reorganization by the U.S.
Southern District Court in New
York has been settled. Judge Wil-
liam Bondy ruled on March 25 that
the matter fell within proper
domain of his bench.
Matter had been weighed since
last fall when a southern group
of Hadacol creditors — including
members of the Dudley Le Blanc
family — sought to have reorganiza-
tion of the corporation handled by
southern courts, raising the juris-
dictional question when the New
York court appointed Milton F.
Rosenthal, New York attorney, as
trustee, on Oct. 5.
Judge Bondy's ruling leaves the
way open for Mr. Rosenthal to con-
tinue conduct of the Hadacol busi-
ness, unless the decision is ap-
pealed. Representatives of his
counsel predicted last week that
it may take some time before op-
posing parties even know whether
they will appeal.
Reorganization of the business,
in process for several months, is
still too new to measure, it was
indicated, since much of the effort
has resulted in clearing dealers'
shelves rather than lowering the
corporation's measurable inven-
tory. One basic matter still has
not been solved, however : The Fed-
eral Trade Commission suit against
previous Hadacol advertising
methods. Possible solutions are for
the trustee to enter a consent
decree — in effect, to make wide
compromises with the FTC — or to
see the matter through legal chan-
nels, expected to be a time-con-
suming process. Concern of many
creditors last week was that the
longer the reorganization is ex-
tended, the less chance for any of
them to make good the bills they
hold.
Scott Radio Names
SCOTT RADIO Labs., Chicago,
which also owns John Meek Indus-
tries and Meek Television Inc., has
named Ross Roy Inc., same city,
to handle advertising on all divi-
sions. Radio and television will be
used. Mark Martin, vice president
of the agency, is account executive.
RADIO SALES PULL
WOV Cites Mueller Results
ITALIAN language broadcasts on
WOV New York, bi-lingual inde-
pendent, proved a real booster for
sales of Mueller's Macaroni Prod-
ucts in a market dominated by
Italian-name brands, results of a
test have revealed.
After 13 weeks of broadcasts —
bolstered by night and morning an-
nouncements in WOV's English lan-
guage time — a six-day premium
offer was made: send in a box top
to receive a free steak knife. Re-
sponse was 8,166 replies, more than
double the figure set by Scheide-
ler, Beck & Werner, the agency, as
satisfactory. Overflow mail re-
ceived after the established dead-
line was not even counted.
The Italian response of 5,825 was
viewed by WOV General Manager
Ralph Weil as particularly as-
tounding, inasmuch as Mueller's
had not achieved wide distribution
in Italian stores — meaning that
many listeners had to go beyond
their usual shopping centers to
make Mueller purchases.
A concurrent test of WOV's Eng-
lish language pull showed similar
results: one announcement daily for
six days on two programs (Prairie
Stars and Wake Up New York)
brought in 2,341 replies, again
double what Mueller's would have
settled for as satisfactory in pro-
portion to advertising costs, ac-
cording to the station.
We're tooting our
own horn . . .
Our boss says . . .
Use a bass horn, too, because of the
iOW-low-cost per thousand radio
homes delivered by KWK.
Sound out your
Katz man. He has the facts— based on
Pulse figures, too
Globe- Demot rat Tower Bldg.
Saint Louis
mm
iROADCASTING • Telecasting
KATZ AGENCY
April 14, 1952 • Page 87
FTC BARS 'FREE'
Cannot Be Used
In Ad Copy
THE WORD "free" eventually may disappear from all broadcast and
published advertising claims as a result of a ruling promulgated by the
Federal Trade Commission within the past fortnight.
There were strong indications, too, that the Better Business Bureaus
of major cities would crack down
on companies, dealers and other
groups who use this bait in connec-
tion with the advertising and sale
of merchandise.
The commission doesn't prohibit
the word or similar phrases in so
many words, but is falling back on
a stringent interpretation of its
deceptive practices statute. It now
has the backing of federal courts to
administer the new policy.
In an order handed down April
2, FTC reminded that an appellate
court has affirmed the interpreta-
tion banning the use of "free" and
requiring a more judicious use of
phraseology in connection with ad-
vertising claims. The Supreme
Court, in effect, upheld it by re-
fusing to review the order.
The Washington Better Business
Bureau has served notice on local
dealers, it was learned, that it will
refer all such instances of alleged
violation to the commission. A
spokesman said this practice may
When "SMITTY" Plays
Southwesterners Listen
"Smittr ." OTOD staff organist lor six years.
YOUCanBuy"SMim"
This versatile, talented organist is avail-
able for sponsorship on your own live
— tailor-made — local show, OR you can
participate with one or more spots on
Smitty's popular mail-pull show, "Request-
A-Tune," 2:30 to 2:55 p.m. Monday
through Friday. The audience is here,
waitin' to hear YOUR message. See any
Taylor man for details.
CBS RADIO NETWORK IN EL PASO
HUH I
5,000 WATTS
RODERICK BROADCASTING Corp.
DORRANCE D. RODERICK
Chairman of the Board
VAE LAWRENCE
President and Gen. Mgr.
REPRESENTED NATIONALLY BY
THE O. L. TAYLOR COMPANY
Page 88 • April 14, 1952
be followed throughout the country.
Firms and dealers, when offering
gifts or gratuities, are urged by
bureaus to abandon the use of
"free" and qualify such offers with
the reservation that they are
"given without extra or additional
charge" with other purchases.
Another requirement is that the
item offered "free" be of the same
quality and value as that purchased.
FTC authorities withheld official
comment on the ruling.
A BBB official conceded that
under such a literal interpretation,
no offer actually could be construed
as "free" inasmuch as the recipient
has to perform such action — merely
by applying — to take advantage of
it. FTC has been awaiting court
affirmation before cracking down,
he explained.
There was confusion in ad agency
circles last week as a result of the
FTC order, which actually has been
on the FTC books since early 1948.
The issue was posed casually
during a panel session of a luncheon
held by the Washington Advertis-
ing Club of the District of Colum-
bia last Tuesday.
Henry L. Kronstadt, president and
media director of Kronstadt Adver-
tising Agency, Washington, ob-
served that as a result of the FTC
ruling, it has become "dangerous"
to use the word "free" in ad claims.
Strict Interpretation Questioned
Kronstadt and other agencies re-
portedly have questioned whether
the strict interpretation offered by
the commission prohibits certain
related uses of the word and gen-
erally have advised clients to steer
clear in their ad claims lest they
run afoul of FTC's deceptive prac-
tices statute.
The U. S. Court of Appeals for
the Second Circuit in New York
affirmed the commission's ruling
last November and the U. S. Su-
preme Court last month denied a
petition for writ of certiorari, thus
throwing out the case. It was re-
portedly the first time the "free-
without-any-strings-attached" is-
sue had reached the high tribunal.
The case involves a commission
order citing Modern Manner
Clothes, New York, for making
such claims in their representa-
tions.. After the appellate court
affirmed the decision the respon-
dents, Joseph and Sadie Rosenblum,
filed a petition with the high court,
which refused review March 24.
FTC's administrative interpre-
tation, which appeared in the Fed-
eral Register in February 1948,
reads as follows:
The use of the word "free", or words
of similar import, in advertising to
designate or describe merchandise sold
or distributed in interstate commerce,
that is not in truth and in fact a gift
CREATING a leaning tower of Pisa
from 24,000 entries to a $100-
weather contest is Ken Allen (I),
WKBH La Crosse, Wis.'s m.c. of
Man on the Street. He staged contest
for sponsor. La Crosse Breweries. Mr.
Allen, who toppled the stack just
after picture was taken, is assisted
by Mrs. Margaret Magin, who handled
paper work, and Carl Michel Jr. (r),
representing sponsor.
or gratuity or is not given to the reci-
pient thereof without requiring the
purchase of other merchandise or re-
quiring the performance of some serv-
ice inuring directly or indirectly to the
benefit of the advertiser, seller or dis-
tributor, is considered by the commis-
sion to be a violation of the Federal
Trade Commission Act.
The question was raised by Mr.
Kronstadt whether the interpreta-
tion prohibits use of the phrase
"free of extra charge" with respect
to offers of certain items. Accord-
ing to the Washington Better Busi-
ness Bureau, it does.
An FTC spokesman pointed out
that the ruling was prompted by
numerous complaints and that some
companies or small firms have cir-
cumvented the intent of the statute
by holding so-called "one cent
sales."
Modern Manner Clothes in New
York had advertised wearing ap-
parel with reference specifically to
"free goods."
PUBLIC SERVICE
KNOX, WANS Make It Pay
SUCCESS in signing sponsors for
station's Baukhage Talkin' show
was realized at KNOX Grand
Forks, N. D., when the KNOX
sales staff hit on idea to sell public
service announcements to com-
panies such as real estate offices
and banks which did not ordinarily
use radio advertising.
Each sponsor got one announce-
ment per week supplied by the Na-
tional Safety Council with credit
given to the sponsor for making
the message possible. When the
idea clicked, Elmer Hanson, gen-
eral manager of the station, wrote
the good news to MBS's co-op de-
partment with which it is affiliated.
Publication of the idea in a
memo sent to all MBS stations
prompted WANS Anderson, S. C,
to give it a try. Result: 15 out of
21 firms approached in Anderson
signed up to sponsor a co-op news
broadcast on WANS.
On All Accounts
(Continued from page 12)
(TV), and thrice weekly Tom Har
mon sports-newscasts on KNX
plus special radio and television
spot campaigns from time to time:
Shontex Co. (hair conditioner
shampoo), now conducting a spot
radio campaign on Western sta
tions; Hoffman Candy Co. (Cup 'c
Gold candy bar), which recently
increased its distribution 1,200^
over a six months' period mainly by1 \
the use of radio programming ftij
Los Angeles; Bandini Co. (ferti
lizer); Gordon Bread, and Bakei
Boy Bakeries (confection rolls).
Miss Koren was born in Chicagc
26 years ago. When she was seven
the Korens moved to Los Angeles
Loyal to her adopted city, it wasn'11
Cl
until 1948 that she even got to seefcll
one of the West Coast's other at til
tractions, San Francisco, and ther re
it was on business for Foote, Com it
Belding
She was graduated from Beverly I01
High School in 1945. From there |
she took a job with Hughes Air
craft Co. in the engineering depart
ment. She supplemented her in
come by singing evenings with cf'a!
popular dance band in various loca
spots. Two years later, she desert
ed Hughes for advertising.
Miss Koren shares a garage Oft
apartment in Los Angeles' Wil
shire district with "Gus the Great,';
champagne-colored miniature!^
French poodle. One of her active me
hobbies is cooking, with particulai
emphasis on foreign dishes. Nexi »'
project will be learning how tc ait
play the piano,
tea]
PLANT EMPLOYMENT
Chicago Area Down 27% ^
ALTHOUGH employment in Chi- x
cago-area electronics plants is dowr
more than 27% from a year ago
the region is still not classed as phia
"distressed" and therefore is un- L
able to get priority on the list for ^
government contracts. This was
reported to the board of the Radar-: [tun
Radio Industries of Chicago at ari
emergency session called by Presijrt
dent Leslie F. Muter last week.
Mr. Muter, discussing the new
Defense Manpower Office directive
which favors letting contracts tc
firms in "distressed areas," pointed
out that "the world's largest con
centration of radio, television anc
electronic equipment and com\
ponents manufacturers" has beer
"fighting an uphill struggle foi
its share of government orders.'
BASEBALL
SOUND EFFECT
D/F SPEEDY-Q DISC
ER AIL REOUIR
»10.or$2.««.
Order CO J>. Today WMIo Supply lo»f ^
Charles Michelson, Im
15 West 47th St., N. Y. 36
BROADCASTING • Telec;
programs pronlotj0n
premiums
"^IIVIC club promotion of pro-
. gram on WGST Atlanta, I
Was a Communist for the
31, is assisting the station and
mder Motors, Atlanta Dodge
>d Plymouth dealer, to put the
ogram across. One of four in-
jUrested clubs is Atlanta Lions,
fich gave the promotion top spot
''its monthly luncheon, for show
rich began fortnight ago.
RADIO'S ECONOMY VALUE
PROMOTION stressing economy of
radio advertising compared to cost
of other media has been distributed
by WBBM Chicago. Copy deals
with one advertiser's "case history"
and points out that money spent
in radio produced results far great-
er in ratio to money spent than did
advertising through any other me-
dium.
T COVERS HOME SHOW
sefOME Builders Show, Cincinnati,
being promoted by WLWT (TV)
Ere by exclusive contract with
ncinnati Home Builders Assn.
idwestern Hayride, heard on the
[ition as well as the NBC net-
i>rk, will originate from show on
)ril 19, the opening date. Thirty-
tree members of the station's tal-
,t roster will make personal ap-
arances and telecast coverage is
inned for opening ceremonies,
ow will run through April 27.
• — •- •
agkOW MUST GO ON
SIGN LANGUAGE
NEW technique is being used by
Mary Jones, women's commentator
for WFIL-AM-TV Philadelphia, on
her weekly TV program. Program
is conveyed in sign language for
deaf and hard-of -hearing. As re-
sult, nearly 2,000 laudatory letters
came to station after first effort
and method was continued as regu-
lar feature on TV. One camera cov-
ers interpreter exclusively through-
out half - hour program each
Wednesday, and other two focus on
Mary and Howard Jones and their
guests.
BEST trouper tradition, Bill
ischmeier, W P T R Albany's
mjiungest disc jockey, age 4, over-
wme the problem of measles by do-
ilaj«? his part of the WPTR Chil-
n's Playhouse over the telephone
tcfhile his father, Howard Masch-
|er, did his end of the show
>m the studio. Young disc jockey
heard each Saturday on a chil-
d's record program.
• — • — ■
taED RECORD CLAIMED
■'CW speed record for filming, de-
iwit'oping and airing newsreel film
igojoclaimed by WPTZ (TV) Phila-
phia. Station's film unit took
tures of U. S. Attorney General
foifmes P. McGranery on April 3,
ifg and a half hours after his ap-
rntment to the President's cabi-
aijn; shortly before 4:30 p.m. Shots
ned between 7 and 7:20 p.m.
re seen on NBC's Camel News
±ravan same night, 7:45-8 p.m.
CLASSROOM PROGRAMS
TV classroom series will resume on
WAAM (TV) Baltimore April 23.
Show, titled Baltimore Classroom:
1952, will be patterned after the
1950 series. Program, seen once
a week, telecasts unrehearsed ses-
sions from local public school class-
CALIFORNIA MARKET
LETTER pointing up Southern
California as all-year market — and
particularly in summer months —
is being distributed to trade by
KNX Los Angeles under signature
of Edwin W. Buckalew, assistant
general manager in charge of sales.
Letter says over one quarter of
year's total retail sales are made in
three summer months and notes in-
flux of tourist trade. Figures are
quoted on sets-in-use in area and
KNX average share of summer au-
dience in Los Angeles.
23 years of
service to the
broadcasting industry
experienced sales
personnel will sell community
programs throughout
your coverage area
HOWARD J. McCOLLSSTER Company
66 ACACIA DRIVE
*f ATHERTON, CALIFORNIA
DAVENPORT 3-3061
PAUL W. McCOLLISTER, Genera! Mi
tl OA DC A STING • Telecast in.
KLZ PROMOTES SERIES
PROMOTION drive has been
launched by KLZ Denver for its
Philo Vance series under sponsor-
ship of Denver National Bank. Sta-
tion placed cartooned cards at each
teller's window, prepared colorful
statement insert, designed a lobby
easel and display window and aired
announcements and motion picture
trailers. Display uses "Wanted, to
Solve Baffling Mysteries" as theme
and books by S. S. Van Dine, origi-
nal author.
SCHOLARSHIP PLAN
FOR seventh consecutive year,
KFAB Omaha is cooperating with
U. of Nebraska on its "In-Service
Scholarship" program. Station
takes students from the school's
radio department for summer train-
ing in studios. Past winners, in-
cluding announcer Bob Jones and
farm director Herm Harney at
KFAB, have gone on to key jobs in
the broadcast field, according to
Harry Burke, KFAB general man-
ager, who made announcement.
NEW INDUSTRY
CAMPAIGN to attract new indus-
try to the San Francisco East Bay
area has been started over WPIX
(TV) New York through Ryder &
Ingram, Oakland, Calif. Series
consists of three five-minute pro-
grams dramatizing advantages of
Alameda County as an industrial
location. Ross Ryder of agency is
account executive on drive,
launched for metropolitan Oak-
land March 30.
HOLIDAY SHOWS
PLANS for entex-taining children
Memorial Day are being mapped
by Spooks Beckman, m.c. of Big
Bear Dollar Derby on WLWC
(TV) Columbus, Ohio. Mr. Beck-
man got idea from Washington's
Birthday circus show he put on
for children. Station decided that
on future school holidays, Mr. Beck-
man will put on similar program
for kids, issuing tickets in advance
for the show.
"HARD SELLING" PAMPHLET
"HARD selling" pamphlet, point-
ing up an advertiser's accolade in
response to announcements on its
daily Every Woman's Hour, fea-
turing Helen Brooks, home econ-
omist, is being circulated by
WFBR Baltimore. Message con-
veyed is just how well advertiser's
product gets across via radio "es-
pecially in a strong TV market."
Advertiser cited in the piece is
The Sofskin Co., Bloomfield, N. J.,
maker of skin cream.
RADIO PLUGS MERCHANDISE
RETAIL buying is getting a lift
from WNEW New York. Station
has begun extensive campaign of
"reminder - to - buyer" announce-
ments designed to make listeners
aware of their needs for various
kinds of merchandise. Over 100
unsponsored spots of this type are
aired by the station daily to stim-
ulate retail buying which has re-
portedly been at an unusually low
ebb of late.
Mr. William J. Hecker
Cecil & Presbrey
Cincinnati, Ohio
Dear Bill:
Gist yestidy I seen a memo on the
boss' desk with a hull mess uv jiggers.
Down at th'
bottom it sed
that WCHS
with 5,0 0 0
watts on 580
haz more lis-
teners hyar in
West Virginny
than any other
stashun in th'
state. Ef'n
you add thet
to the fact thet
we hev more
listeners hyar
in Charleston
than all th'
other four
stashuns, you
can shore see
that WCHS
will sell a hull
lot of Redtop.
Yrs.
Algy
WCHS
Charleston, W. Va
NBC
AFFILIATE
IN
DETROIT
Owned and Operated
by
HE DETROIT NEWS
iational Representative
GEORGE P. H0LLINGBERY
April 14, 1952 • Page 89
BASEBALL
Additional Radio-TV
Schedules Announced
FURTHER baseball signings and broadcast schedules have been an-
nounced by radio and TV stations.
Complete home schedule of the Boston Red Sox will be telecast through
joint sponsorship of the Atlantic Refining Co., Narragansett Brewing
Co. and Liggett & Myers Tobacco
Co.
To 77 home games will be added
two pre-season games between the
Red Sox and the Boston Braves,
April 12-13. The TV coverage will
be alternated between WBZ-TV
and WNAC-TV Boston. In addition
arrangements are being made to
have 31 games carried by WJAR-
TV Providence.
Under the same joint sponsor-
ship, all 154 home-and-away Red
Sox games will be aired over
WHDH Boston and fed to a net-
work of 15 stations in Massa-
chusetts, Rhode Island, Connecticut
and New Hampshire.
Curt Gowdy, Tom Hussey and
Bob LeLaney, veteran New Eng-
land sportscasters, will handle both
radio and TV announcing.
Agencies directing the broad-
casts are N. W. Ayer & Son for
Atlantic Refining and Cunningham
& Walsh for Narragansett Brew-
ing and Liggett & Myers.
Atlantic Refining, along with
the Adam Scheidt Brewing Co.,
will sponsor games of the Phila-
delphia Athletics and Phillies.
Philadelphia baseball videu
FOR FINEST TAPE RECORDING
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Greenville, S. C.
Only Magnecorder offers all the flex-
ibility, high fidelity and features you
require — at a price you want to pay!
FITS EVERY PURPOSE — EVERY PURSE!
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Operotion ovoilable by com-
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INC
schedule calls for 58 day games, 43
of which are to be played on week-
ends or holidays. No night games
are to be telecast.
WIBG Philadelphia will air the
radio broadcasts, with 16 other sta-
tions from Wilmington through
eastern Pennsylvania hooked into
the Athletics-Phillies network.
Telecasts will be divided among
three Philadelphia stations, WPTZ
(TV), WFIL-TV and WCAU-TV.
Announcers will be Byrum Saam
for the Athletics and Gene Kelley
for the Phillies with Claude Haring
as alternate and color man for
both.
In addition, WFIL-TV will pre-
sent Messrs. Saam and Kelley in a
15-minute program, Strictly Base-
ball, Monday, beginning April 14.
Washington Plans
WWDC - AM - FM Washington
will air the full 154-game schedule
of the Washington Senators in
addition to 12 pre-season exhibi-
tion games. Phillips Radio & Tele-
vision Co. and the Christian
Heurich Brewing Co. (for its Old
Georgetown beer) will sponsor all
broadcasts on an alternating basis.
KRIC Beaumont, Tex., will air
MBS' Game of the Day during the
afternoon. During the evening the
station's sportscaster, Ed Dittert,
will describe games of the Beau-
mont Roughnecks.
KNOE Monroe, La., will broad-
cast all home-and-away games of
the Monroe Sports with Irving
Zeidman, KNOE program director,
handling play-by-play. Frigidaire
and the Coca-Cola Co. share spon-
sorship.
WOAI-TV San Antonio, as a
public service, was to telecast an
exhibition game last Saturday be-
tween the St. Louis Browns and
the Brooke Army Medical Center
Comets by remote pickup from Ft.
Sam Houston's Christy Mathewson
Field. The game was to be carried
to the bedsides of 2,000 patients
of Brooke Army Hospital where a
TV receiver is available in each
ward.
WMAR-TV Baltimore will tele-
cast home games of the Baltimore
KXOK Bat Boy
CONTEST being conducted
by KXOK St. Louis, the
Browns baseball station for
this season, will award $500
and a job as the Brownies
bat boy to the lad, 10 to 16,
who writes the best 150-word
letter on "Why I want to be
bat boy for the Browns."
Second place winner in the
contest, which ends April 13,
will be bat boy for the
Browns' visiting opponents.
Orioles (International League) on
a two games per week basis for the
fifth straight year. Covered will be
Thursday night games and the first
game of each Sunday afternoon
double-header, station announces,
with Chuck Thompson handling
play-by-play assisted by John Mc-
Lane. Gunther Brewing Co. will
sponsor the telecasts, coverage of
about a total two-dozen games.
Biow Co. was the handling agency.
James A. Willard
JAMES A. WILLARD, 63,
was a children's favorite as "Un<
Wip" on WIP Philadelphia frc
1932 to 1936, died April 3 of
heart ailment at his North Phil
delphia home. Mr. Willard alip"
was in the visual education dep£
ment of the Society for Preventi'
of Cruelty to Animals. His wi:,
Mrs. Elsie T. Willard, survives.
fCC actions & &
APRIL 4 THROUGH APRIL 10
CP-construction permit ant.-antenna cond. -conditional
DA-directional antenna D-day LS-local sunset
ERP-effective radiated power N-night mod. -modification
STL-studio-transmitter link aur.-aural trans.-transmitter
synch, amp. -synchronous amplifier vis.-visual unl. -unlimited hen
STA-special temporary authorization
Grants authorizing new stations and transfers, accompanied by
•oundup of new station and transfer applications, begin on page 96.
April .4 . Decision . . .
COMMISSION EN BANC
Granted 1430 kc
WHIL Medford, Mass.— Granted mod.
CP to change from 1540 kc, 250 w, D,
to 1430 kc, 500 w, D and change type
of trans. [B.T, April 7].
April 8 Decisions . . .
BY FCC BROADCAST BUREAU
Granted License
WIST Charlotte, N. C— Granted li-
cense new AM station: 930 kc, 5 kw-LS,
1 kw-N, DA-N, unl.; cond.
WCMY Ottawa, 111.— Granted license
new AM station: 1430 kc, 500 w, D.
KABR Aberdeen, S. D. — Granted
license new AM station: 1220 kc, 250
w, D.
WGAF Valdosta, Ga. — Granted li-
cense for new AM station: 910 kc, 5 kw,
DA-N, unl.; cond.
WJBY-FM Gadsden, Ala.— Granted
license new FM station: 103.7 mc (Ch.
279), ERP 2.45 kw, ant. 78 ft.
WAGA-FM Atlanta, Ga.— Granted li-
cense new FM station: 103.3 mc (Ch.
277), 42 kw, ant. 530 ft.
WSGN-FM Birmingham, Ala. — Grant-
ed license new FM station: 93.7 mc
(Ch. 229), 55 kw, ant. 850 ft.
WTOC-FM Savannah, Ga. — Granted
license new FM station: 97.3 mc (Ch.
247), 5 kw, ant. 260 ft.
KTAC Tacoma, Wash.— Granted li-
cense covering frequency change,
change hours of operation, instal
tion of DA-N and change in trai
location; cond.
KSOO Sioux Falls, S. D.— Grant
license covering change in hours
operation from limited to unl. with
kw N, 10 kw D, installation of DA
and change trans, location; cond.
WMSC Columbia, S. C— Granted
cense covering increase in N pov.
and changes in DA: 1320 kc, 1 k
DA-N, unl.; cond.
WPEN-FM Philadelphia, Pa.— Gra
ed license covering changes in exi
ing FM station: 102.9 mc (Ch. 275)
kw, ant. 420 ft.
Granted Modification
KDSJ Deadwood, S. D. — Grant
mod. CP to change main studio loc
tion and extend commencement a
completion dates to 2 months and
months from date of grant, resp>
tively; cond.
Extend Completion Date
KNBR North Platte, Neb.— Grant
mod. CP for extension of completi
date to 6-15-52; cond.
KPOL Los Angeles— Granted m
CP for extension of completion d
to 8-7-52; cond.
WARM Scranton, Pa.— Granted m
CP for extension of completion d
to 7-15-52; cond.
KG2XAZ, Associated Bcstrs. In
Near Easton, Pa Granted mod.
for extension of completion date
10-2-52.
WTIC Hartford, Conn.— Granted n
SERVICE DIRECTORY
Custom-Built Equipment
U. S. RECORDING CO.
1121 Vermont Ave., Wash. 5, D. C.
Sterling 3626
COMMERCIAL RADIO
MONITORING COMPANY
PRECISION FREQUENCY MEASUREMENT:
Engineer on duty all night every night
JACKSON 5302
P. O. Box 7037 Kansas City, Mojd!,
• TOWERS •
AM • FM • TV •
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TOWER SALES & ERECTING CO.
6100 N. E. Columbia Blvd.
11, Oregon
VACANCY
YOUR FIRM'S NAME in this "vac
will be seen by 15,500 rea
tion owners and managers, chief en-
gineers and techni
for AM, FM, Television and
facilities.
Page 90 • April 14, 1952
BROADCASTING • Telecast!
CONSULTING RADIO & TELEVISION ENGINEERS
JAN SKY & BAILEY
i {executive Offices .
National Press Building
Offices and Laboratories
1339 Wisconsin Ave., N. W.
Washington, D. C. ADams 2414
Member AFCCE *
Commercial Radio Equip. Co.
Everett L. Dillard, Gen. Mgr.
INTERNATIONAL BLDG. Dl. 1319
WASHINGTON, D. C.
I O. BOX 7037 JACKSON 5302
KANSAS CITY, MO.
Craven, Lohnes & Culver
MUNSEY BUILDING DISTRICT 8215
WASHINGTON 4, D. C
Member AFCCE *
E. C. PAGE
CONSULTING RADIO
, ENGINEERS
jlOND BLDG. EXECUTIVE 5670
\ WASHINGTON 5, D. C.
Member AFCCE*
WILLIAM L. FOSS, Inc.
Formerly Colton & Foss, Inc.
)27 15th St., N. W. REpublic 3883
WASHINGTON, D. C.
LYNNE C. SMEBY
"Registered Professional Engineer"
EX. 8073
Washington 5, D. C.
ROBERT L HAMMETT
CONSULTING RADIO ENGINEER
230 BANKERS INVESTMENT BLDG.
SAN FRANCISCO 2, CALIFORNIA
SUTTER 1-7545
JAMES C. McNARY
Consulting Engineer
Press Bldg., Wash. 4, D. C.
Telephone District 1205
Member AFCCE *
A. D. RING & CO.
26 Years' Experience in Radio
Engineering
MUNSEY BLDG. REPUBLIC 2347
WASHINGTON 4, D. C.
Member AFCCE*
MclNTOSH & INGUS
1216 WYATT BLDG.
WASHINGTON, D. C.
Metropolitan 4477
Member AFCCE*
MILLARD M. GARRISON
1519 Connecticut Avenue
WASHINGTON 6, D. C.
MICHIGAN 2261
Member AFCCE *
JOHN CREUTZ
319 BOND BLDG. REPUBLIC 2151
WASHINGTON, D. C.
Member AFCCE *
GEORGE P. ADAIR
Consulting Radio Engineers
Quarter Century Professional Experience
Radio-Television-
Electronics-Communications
1833 M St., N. W., Wash. 6, D. C.
Executive 1230 — Executive 5851
(Nights-holidays, Lockwood 5-1819)
Member AFCCE*
JOHN B. HEFFELFINGER
815 E. 83rd St. Hiland 7010
KANSAS CITY, MISSOURI
— Established 1926 —
PAUL GODLEY CO.
Upper Montclsur, N. J. MO. 3-3W0
Laboratories Great Notch, N. J.
Member AFCCE*
There is no substitute for experience
GILLETT & BERGQUIST
982 NATL. PRESS BLDG. NA. 3373
WASHINGTON, D. C.
Member AFCCE *
RUSSELL P. MAY
1422 F St., N. W. Kellogg Bldg.
Washington, D. C. REpublic 3984
Member AFCCE*
KEAR & KENNEDY
1302 18TH ST., N. W. HUDSON 9000
WASHINGTON 6, D. C.
Member AFCCE*
GUY C. HUTCHESON
P. O. Box 32 AR 4-8721
1 1 00 W. Abram
ARLINGTON, TEXAS
WALTER F. KEAN
AM-TV BROADCAST ALLOCATION,
FCC & FIELD ENGINEERING
1 Riverside Road — Riverside 7-2153
Riverside, III.
(A Chicago suburb)
GRANT R. WRATHALL
Aptos, California
Appointments arranged for
Francisco Seattle Salt Lake City
Los Angeles Portland Phoenix
Box 260 APTOS— 3352
Member AFCCE*
GEORGE C. DAVIS
501-514 Munsey Bldg.— STerling 0111
Washington 4, D. C.
Member AFCCE *
GAUTNEY & RAY
CONSULTING RADIO ENGINEERS
1052 Warner Bldg.
Washington 4, D. C.
National 7757
WELDON & CARR
WASHINGTON, D. C.
1605 Connecticut Ave.
Dallas, Texas Seattle, Wash.
4212 S. Buckner Blvd. 4742 W. Ruffner
Member AFCCE *
A. EARL CULLUM, JR.
CONSULTING RADIO ENGINEERS
HIGHLAND PARK VILLAGE
DALLAS 5, TEXAS
JUSTIN 6108
ROBERT M. SILLIMAN
1011 New Hampshire Ave., N. W.
Republic 6646
Washington 7, D. C.
WILLIAM E. BENNS, JR.
Consulting Radio Engineer
3738 Kanawha St., N.W., Wash., D. C.
Phone ORdway 8071
Box 2468 Birmingham, Ala.
Phone 6-2924
RAYMOND M. WILMOTTE
1469 Church Street, N. W. DEcatur 1231
Washington 5, D. C.
Member AFCCE *
BERNARD ASSOCIATES
CONSULTING RADIO ENGINEERS
5010 Sunset Blvd.
^Hollywood, Calif. NOrmandy 2-6715
? for extension of completion dates
11-1-52.
7 p.m. Sign Off
KASI Ames, Iowa — Granted request
r authority to sign off at 7:00 p.m.
iring May, June, July and August.
Member AFCCE'
License Extended
WRLD-FM Lanett, Ala.— License ex-
tended on temporary basis to July 1,
1952.
ROADCASTING • T<
(Continued on page 96)
lecasting
MARCH BOX SCORE
STATUS of broadcast station authorizations at the FCC on March 31
follows :
AM
FM
TV
Total authorized
2,413
650
108
Total on the air
2,339
636
108
Licensed (all on air)
2,322
574
94
Construction permits
91
76
14
Total applications pending
1,063
143
620
Total applications in hearing
223
9
185
Requests for new stations
320
6
521
Requests to change existing facilities
205
13
53
Deletion of licensed stations in March
0
3
0
Deletion of construction permits
2
0
0
April 14,
1952
CLASSIFIED ADVERTISEMENTS
Payable in advance. Checks and money orders only.
Situations Wanted 2CV per word— $2.00 minimum • Help Wanted 254 per word— $2.00 minimum
All other classifications 30tf per word— $4.00 minimum • Display ads. $15.00 per inch
No charge for blind box number. Send box replies to
Broadcasting • Telecasting, 870 National Press Bldg., Washington 4, D. C.
applicants: If transcriptions or bulk packages submitted, $1.00 charge for mailing. All transcriptions, photos, etc. sent
to box numbers are sent at owner's risk. Broadcasting • Telecasting expressly repudiates any liability or respon-
sibility for their custody or return.
Help Wanted
Salesmen
Two station western New York market
of 95,000 has opening for loyal reliable
self starting salesman with car. Must
know radio. Earning possibilities un-
limited $75.00 weekly plus 5% for good
man. Box 763M, BROADCASTING •
TELECASTING.
50,000 watt AM, needs topflight sales-
man working protected accounts, in a
friendly and easy to live in south Texas
market. Write K-SOX, Harlingen,
Texas.
Announcers
Key job for better than average ex-
perienced announcer with first class
ticket. Pleasant small city upper mid-
west. Long established net affiliate.
Low turnover. $75.00 and raises. Send
audition and facts Box 183M, BROAD-
CASTING . TELECASTING.
Wanted, experienced announcer-en-
gineer for progressive southeastern
city. Announcing ability-permanency
most Important. $70.00 per week and
talent shows. Send photograph and
disc first reply. Box 296M, BROAD-
CASTING . TELECASTING.
Experienced announcer by Rocky
Mountain area network station. Send
full particulars, audition record and
salary requirement first letter. Box
399M, BROADCASTING . TELECAST-
ING.
Combination announcer-engineer, 1st
phone, needed for opening at north-
eastern station. This will be a per-
manent position for the right man, who
can handle all kinds of programs
capably. Starting salary $300 per
month. Regular pay increases. Rush
full details. Box 504M, BROADCAST-
ING . TELECASTING.
Immediate opening for strong night
announcer with network affiliate. Pay
dependent on ability. Box 536M.
BROADCASTING . TELECASTING.
Combo-man, with first phone for per-
manent job with fulltime northeast in-
dependent. We've been enjoying the
results of sound business operation for
over two years. There is a good future
here for a man who wants to settle
down in a friendly community. Salary
starts at $300 per month with regular
increases. No floaters wanted. Box
564M, BROADCASTING . TELECAST-
ING.
Announcer-engineer first class ticket,
$65.00 to start. Southern network sta-
tion. Opening immediate. Box 571M,
BROADCASTING . TELECASTING.
Hillbilly and commercial man. South-
west NBC regional wants early morn-
ing hillbilly jockey and MC who can
also do acceptable straight commercial.
40 hours. TV minded. Send detailed
letter, photo and versatile tape or disc.
Box 639M, BROADCASTING . TELE-
CASTING.
Announcer-engineer first class ticket.
$60.00 to start. Virginia network sta-
tion. Opening immediate. Box 724M,
BROADCASTING . TELECASTING.
1000 watt independent daytimer near
Chicago wants staff announcer. Per-
sonal interview required. State age,
experience. Box 753M, BROADCAST-
ING . TELECASTING.
Good combo man needed May First by
progressive network station in New
Mexico, high guarantee. Send all par-
ticulars first letter. Box 756M, BROAD-
CASTING • TELECASTING.
Experienced newsman, ability to gather
write, deliver news, Iowa kilowatt
prefers man with farm background.
Rush details, experiences, tape, photo,
references. Box 773M. BROADCAST-
ING . TELECASTING.
Help Wanted (Cont'd)
Announcer-engineer. South Carolina
1 kw daytimer. Emphasis on announc-
ing. Will give inexperienced man with
good voice and reading ability an op-
portunity. Give full details in first
letter. Good working conditions. Box
778M BROADCASTING • TELECAST-
ING.
DJ wanted — Negro DJ for major mar-
ket. A real opportunity for one with
experience and dependability and able
to do A-l sell job on air. Give full
particulars to Mr. Sloan, KXLW, St.
Louis, Missouri, DElmar 1320.
Immediate opening for staff announcer
heavy on news. Send disc and full in-
formation first letter. Radio Station
KVAL, Brownsville, Texas.
Combo-man, Pacific northwest kilowatt
independent. Good man can start at
$72.50. Car necessary, 1st class ticket,
good announcer. 40 hour week, over-
time. Apply with disc and photo.
KWIE, Kennewick, Washington.
DJ wanted— Hillbilly DJ. A real op-
portunity in a major market. Must play
a guitar and/or fiddle and have some
experience in selling on the air. Give
full particulars to Mr. Sloan, KXLW,
St. Louis, Missouri, DElmar 1320.
Wanted, hillbilly disc jockey at once
for morning shift, must be sober and
willing to work. Good salary to start.
Contact Radio Station WDKD, Kings-
tree, S. C.
Combination announcer - engineer, 1st
phone. Permanent position for right
man. Emphasis on announcing. 1000
watt daytime station. $70 per week.
Phone collect Keith Moyer, WTIM,
Taylorville, Illinois.
Good announcer who can handle pro-
gramming and write local news. Ex-
cellent opportunity, immediate opening.
Air mail voice disc, salary requirements,
Complete personal data. Manager,
WHIT, New Bern, N. C.
WPAZ, Pottstown, Penna., needs good
matured voiced morning man who
wants to sell in the afternoon and a live
wire deep voiced disc jockey. You
will replace an announcer going to a
major network and a disc jockey called
back into service. Personal interview
preferred.
Staff announcer wanted. Good place
for family man. Must have car, operate
turntables. Prefer someone with inde-
pendent station experience. Send audi-
tion, details, to WPIC, Sharon, Pa.
News announcer. Experienced. Day-
time station 1000-watt. Must have good
voice with selling power. Starting
salary $65. Contact Keith Moyer,
WTIM, Taylorville, Illinois.
Technical
Engineer, first class ticket, experience
unnecessary, no announcing, western
Penna. 250 watter, network, $50 for
40 hours, paid vacation, address Box
701M, BROADCASTING . TELECAST-
ING.
Opportunity for combo. Box 710M,
BROADCASTING . TELECASTING.
First class engineer, no announcing,
state minimum salary. Box 740M,
BROADCASTING . TELECASTING.
Chief engineer, Iowa kilowatt wants
experienced man with announcing ex-
perience, good pay, send complete de-
tails, photo-references. Box 772M,
BROADCASTING . TELECASTING.
Wanted AM control operator. Strictly
technical requirements, not production.
Station also operates TV. Location
south central New York. Box 782M,
BROADCASTING . TELECASTING.
Engineer, 1st ticket only requirement.
Box 651, Patchogue, L. I., N. Y.
Help Wanted (Cont'd)
Immediate opening for 1st phone en-
gineer. 5 day week with good pay.
250 watt ABC station. Send back-
ground and reference information with
first letter to KBIX, Muskogee, Okla-
homa.
Wanted— First class engineer-announc-
er. Experience desired but will con-
sider all. Indicate salary need and
availability. KBIZ, Ottumwa, Iowa.
Permanent position for first phons en-
gineer. Excellent equipped AM-FM
network affiliate in central Texas town
of 28,000 population. No announcing.
Good pay. For details contact Burton
Bishop, KTEM, Temple, Texas.
First class engineer, no experience re-
quired. WCOR, Lebanon, Tennessee.
Wanted immediately. Two combina-
tion engineer - announcers. Florida
west coast city. Send audition, photo,
resume and salary requirements
WDHL, Bradenton, Florida.
Immediate opening for first class oper-
ator, WEAV, Plattsburg, N. Y.
Wanted — Engineer, first phone, experi-
ence unnecessary. Contact Chief En-
gineer WEOL, Elyria, Ohio.
Engineer wanted. No experience neces-
sary. Good pay. Great opportunity for
right man. Apply WFLB, Fayetteville,
North Carolina. All applications an-
swered.
Immediate opening for engineer with
first class license. Good opportunity
for inexperienced man who wants to
learn broadcast radio. Good salary,
excellent vacation area, no housing or
transportation problems. WGNI, Wil-
mington. N. C.
Immediate opening first phone engi-
neer-announcer. Beginners considered.
40 hour evening shift, mainly network.
Good working conditions and opportu-
nity to advance. Air mail voice disc,
salary requirements, complete data.
Manager, WHIT, New Bern, N. C.
First class engineer-announcer. Per-
manent position, good working condi-
tions. WJAT, Swainsboro, Georgia.
KGLO, Mason City, Iowa, needs an
engineer for recordings and remotes.
Start at $59.40 for 40 hours. Permanent
position. Immediate opening.
Wanted — Consulting engineer, field and
application work AM and TV. Please
state full qualifications and personal
status. Replies held confidential. Walter
F. Keen, 1 Roverside Rd., Riverside, 111.
Engineers, announcer, salesmen. Im-
mediate openings. Good pay and work-
ing conditions with group-owned sta-
tions. Offering opportunities for ad-
vancement. Disc and photo with ap-
plication. Rollins Broadcasting, Inc.,
Moore Building, Rehoboth, Delaware.
1st class engineer-announcer wanted.
$65.00. KDLK. Del Rio, Texas.
Operator with first class phone license
at 250 watt broadcast station affiliated
with ABC. First change in engineering
department since 1945. Salary open.
Box 799M, BROADCASTING . TELE-
CASTING.
Wanted immediately, transmitter opera-
tor with first class phone license. No
experience necessary. Starting salary
fifty-five per week. Write Chief Engi-
neer, WSIP. Paintsville, Kentucky.
Immediate opening for first phone. 1
kw. No experience necessary Need
car. Contact Chief Engineer, WTNS,
Coshocton, Ohio.
Help Wanted (Cont'd)
Production-Programming, Othe
Wanted— Capable young lady for cci
tinuity. Real opportunity with netwc I
affiliate in Michigan, midway betwef
Chicago and Detroit. Prefer someci
with air work who can build dayti
women's show. Kindly send details
yourself as well as disc, or tape,
available. Box 700M, BROADCASTII
. TELECASTING.
News director, supervisor, 4 man spoi
farm and news department. Only e
perienced men with journalism degi
need apply. Good salary with bon
5 kw midwest. Box 705M, BROA
CASTING . TELECASTING.
50 kw CBS affiliate, one of the natioi
most progressive and outstanding si KG
tions, needs a program director w:
solid experience, ideas and progr;
ingenuity. Good salary. Outstandi
opportunity for right man. Box 723
BROADCASTING . TELECASTING.
A:
Wanted: Continuity chief. Experienc
writing for all types of clients. Se:'
letter full details, copy samples. Mo f!
erate, healthful climate. Salary accor
ing to your ability. Program Direct' ran
KCSJ, Pueblo, Colorado.
Continuity writer. Need a "take charg |*
guy or gal for commercial continui
department. KIRX, Kirksville, M
Situations Wanted
Managerial
Attention southern station owne; E<
Two young men, general manager ai f}.
chief engineer want to operate sout:
ern station, hard workers. Can ta
complete charge. Need only worki
interest, or chance to buy in. B^
625M, BROADCASTING . TELECAS' £
ING.
I'm ready for manager's job. 7 _
experience all phases of radio. Colle)
graduate, active in civic affairs, reai| C"
to meet competition. Want opport, L
nity for security earned by hard wor, ^
Good potential must be present. Pref,
north or midwest, but will consider i y
replies. Excellent references. Box 704i L
BROADCASTING . TELECASTING. LU
Experienced manager, thirty, colle; „<
degree, seeks "utility" position sout;
west. Experienced in copy, promotio, jjjjj
sales, announcing, administration. Ful
capable on and off air during owner P
general manager's absence. Box 7711
BROADCASTING • TELECASTING.
Attention all— Available after April
triple AAA aggressive, alert, ab [fo
radio-TV executive. Twenty-two yea ity
in all phases of radio broadcasting
television industry. Ten years
national network in New York, qual|K;
fied as general manager and/or .
gram, sales, production, public rel-
tions, promotion director/manager. EJfo ;
cellent contacts with advertising
talent agencies. Prefer New York, Philtkt
adelphia, Washington, D. C, Florid1
Los Angeles area. Presently very busl Ity
but have very good reasons for wan n
ing to make change. Will be delighte j
to discuss an.y sincere proposition o' tie
fering opportunity and compensatic|tll
commensurate with performance,
submit topflight endorsers. Address B<*nt
787M, BROADCASTING . TELECASr' K
ING.
Manager — have proven record of pu it
ting stations on paying basis froJBO;
standpoint of sales and programmin
Prefer radio-TV combination or T
plans in near future. $10,000 star
Box 797M, BROADCASTING . TEL* ft
CASTING.
General manager — program directo; a"
Small market experience. 28. marric f™
1 child. South or midwest preferre
Box 798M. BROADCASTING . TELK
CASTING.
Sa lesmen
Sales or sales-management. Sevi
years well-rounded radio. Present:
earning in excess of $7200. 32. Famil
Box 693M, BROADCASTING . TEL
CASTING.
Salesman-newsman, experienced, _,_
references, interested combination onl'
Box 759M, BROADCASTING . TELE
CASTING.
College graduate, 26, veteran, seel**)S
sales position radio-television. Nc Jjf
York advertising agency backgrounc c1
Box 768M, BROADCASTING . TELI E,
CASTING.
EXPERIENCED
BROADCASTERS
NOW AVAILABLE
Situations Wanted (Cont'd)
Announcers
Versatile: Knowledge announcing, CBO,
news, DJ and commercials, graduate
radio and TV school. Will travel any-
where in U. S. Write. Box 660M,
II BROADCASTING • TELECASTING.
tjslf a progressive Florida station is in-
tflterested in a thoroughly experienced
broadcaster with successful production
+and sales records and the position is
^permanent please write. Box 714M,
n BROADCASTING . TELECASTING.
ft Experienced announcer-operator, fine
4- recommendation. Emcee, musician,
vocalist. Restricted permit, studying
J 1st phone. Penna or vicinity, married,
"( draft free. Box 752M, BROADCAST-
ING . TELECASTING.
li Announcer-newscaster, three years ex-
perience. College graduate, veteran,
atape available. Box 757M, BROAD-
!, CASTING . TELECASTING.
Topnotch midwest sports
y,Ten years solid experience play-by-
feiplay in big ten basketball, football,
oibaseball. Also boxing. Married, vet-
si sran, college graduate, excellent ref-
srences. Presently employed. Look-
ing for station that wants aggressive
reports man who can sell. Can double
fbtts DJ. Tape available. Box 758M,
S$'BROADCASTING • TELECASTING.
^Announcer - program director. Ten
year background. Want permanence.
1 Details, transcription. Box 760M,
-fBROADCASTING . TELECASTING.
_Announcer-engineer, first class good
Jj announcing, vet. 18 months experi-
. Isnce, all phases, south preferred, $75.00
i-ninimum. Box 761M, BROADCAST-
ING . TELECASTING.
^Married, veteran, draft exempt, 2 years
t];;xperience. Strong on news and sports.
^Working in west, wish to return east.
Box 762M, BROADCASTING . TELE-
jt CASTING.
lfi5 Network man: Currently employed 1
s1'tw MBS affiliate one year, desire
rf!;hange for further experience. Past
rr'vork with AFRS insures solid founda-
tion in the business. Disc, data on re-
quest. Box 767M, BROADCASTING .
W rELECASTING.
-r3J and special events with originality
'fmd sell. Experienced promotion, pro-
gramming. Energetic morning or smooth
ff'pght disc, interview, talent, quiz. Man-
ager and sponsor references. Available
lMay. Box 769M, BROADCASTING •
ffl TELECASTING.
-yDisc jockey, currently employed. Ab-
! i ;olute top Hooper in four-station
iff nidwest city of 300,000. Three strong
elevision stations have not dented au-
lience. Prefer afternoon time around
r-i-7. $125 guarantee against talent. Box
f70M, BROADCASTING • TELECAST-
§G.
E:?3o you need me? I do some staff
4, amounting. I have a second class
fckdcket. I have some experience in
jewelling and programming, but my spec-
ie; alty is hillbilly DJ. I can also lead
ji+wn string band. Can do early morn-
m ng or personality show. 6 years ex-
,| oerience. Box 783M, BROADCASTING .
<m TELECASTING .
j{ Combination announcer-engineer, age
5-r:!5, married, vet, handle console. Pres-
I ;ntly employed. Desire job offering
_|.freater opportunities. 2 weeks notice.
J ''ull information on request. Box 793M,
^BROADCASTING . TELECASTING.
^Vnnouncer with 1st phone. 3 years ex-
perience. Available 2 weeks notice.
■ii Itate salary, hours. Box 794M, BROAD-
CASTING • TELECASTING.
rf Vnnouncer - engineer. Three years
|| ports, news, talent shows. Family.
ief.75.00. Prefer northeast. Box 795M,
^BROADCASTING . TELECASTING.
Staff announcer, over 4 years experi-
|i ;nce; age 27, college graduate, married,
*empt; handled all sports play-by-
fr >lay; available two weeks. Box 796M,
vf BROADCASTING • TELECASTING.
liWAnnouncer-control board operator, vet-
IE ;ran, draft exempt, single, age 24.
Completed 2 years Illinois University,
-jr :ood voice, diction, grammar. Ex-
>erienced, New York City station as
W£ 1 newscaster, disc jockey. Excellent
I f eferences, tape or disc on request.
1 varry Black, 345 Autumn Avenue,
<x Brooklyn, N. Y.
•;e p Sxcellent radio voice, they say. First
nB lass license. Combo operation expe-
jjp ience. Box 323, Palm Desert, Califor-
lia or telephone 76-2095.
Situations Wanted (Cont'd)
Combination man, first class phone.
Some experience. Desire locate south-
ern California or southwest with net
affiliate. Oliver Grieve, Tempe, Ari-
zona.
Announcer or writer. Some experience.
Good news, commercial and board man.
Disc jockey with wide knowledge of
various music. Graduate Pathfinder
Radio School, Kansas City. Junior col-
lege graduate. Single. Any offer con-
sidered. Colored. Edward Love, 2505
Morton, Parsons, Kansas.
Combo man, 1st phone. Draft exempt.
Top news and sport. 250w to 10 kw ex-
perience. Will travel. William Rogel,
1275 Grants Avenue, New York City,
Technical
31/* years experience, 3 as chief small
network station. 24, single, vet, car.
Northeast or north-central. Box 669M,
BROADCASTING . TELECASTING.
Chief engineer - announcer desires
change. Will consider good paying
combo job. Box 750M, BROADCAST-
ING . TELECASTING.
First phone. Slight experience AM-
FM-TV. Eastern job preferred. Box
764M, BROADCASTING • TELECAST-
ING^
Engineer, some experience. First
phone. Desires TV work. Married,
permanent. Box 779M, BROADCAST-
ING • TELECASTING.
1st phone license; Experienced, radio-
television grad. Now employed. Mar-
ried. Box 781M, BROADCASTING .
TELECASTING.
Station engineer first class, experienced
maintenance, no station operating ex-
perience. Can announce if necessary.
Box 784M, BROADCASTING • TELE-
CASTING.
First phone license, no commercial ex-
perience. Desires studio and trans-
mitter work. Draft exempt. Box 785M,
BROADCASTING . TELECASTING.
Engineer, 1st phone. 4 years 50 kw
AM-TV station. Crew chief and TV
master control operation. Projection
room experience. College, radio school
background. Box 792M, BROADCAST-
ING . TELECASTING.
Production-Programming, others
Station or agency radio-TV production
man. Experience includes 1 kw Chi-
cago area PD, announcing, continuity,
news rewrite, TV and theatre produc-
tion. Married, veteran, age 27. North-
western B.S. in Speech (Radio). Both
innate and acquired production sense.
Ideal production staff addition with an-
nouncing, writing and art talent to
wrap up the package. Box 706M,
BROADCASTING . TELECASTING.
Continuity writer, fast typist, excellent
references. South preferred. Box
765M, BROADCASTING • TELECAST-
ING^
Gone about as far as I can here. Pres-
ently in radio in over-million city.
Twelve years program director morn-
ing man, news director, time sales,
agency. Considerable commercial TV
experience. Family man, member Ki-
wanis, Masons, Jaycees. Enjoy civic
endeavor. Currently making in excess
of $100 weekly. Expect high pay for
plenty of responsibility. Finest ref-
erences. Detest moving and want this
to be last time. Midwest, Wash., D. C,
San Francisco, or environs. Box 766M,
BROADCASTING . TELECASTING.
Program director. Desires progressive
northeast station. Top experience an-
nouncing and news directorship.
Box 777M, BROADCASTING . TELE-
CASTING.
If your station will give ambitious
college graduate with writing ability
and excellent voice, her start in radio,
I am your gal. Contact Box 789M,
BROADCASTING . TELECASTING.
Program-promotion director three years
net and independent experience de-
sires connection with progressive sta-
tion in larger market. Prefer outlet
with TV plans and opportunity to work
into that field. Veteran, married, re-
liable. Box 790M, BROADCASTING .
TELECASTING.
Program director with first phone; 6
years net and independents. Strong on
announcing, news, jockey shows, writ-
ing, MC. Thorough background in
program department; copy, accounts,
logs, production. Now Hollywood. Will
travel for permanent position with
progressive station. Box 791M, BROAD-
CASTING . TELECASTING.
Situations Wanted (Cont'd)
Television
Salesman
TV station-agency-film accounts execu-
tive. Experienced sales, promotion,
production, scripting. (Former news-
paper ad mgr.) $6,000.00 minimum.
G. P. Baker, 3614 Riverside Drive,
Huntington, W. Va.
Technical
Cameraman, studio technician. Tele-
vision workshop graduate. Write copy.
Direct show. Draft exempt. Box 755M,
BROADCASTING . TELECASTING.
Licensed technician, 10 years aural
transmitter experience to 10 kw. Seek-
ing position with California television
station. Knowledge of video circuits.
Presently employed, married, 32, car.
22 Hanover, San Francisco.
Production-Programming, others
Producer - writer. Experienced all
phases TV-radio. Presently employed
Four A agency. Available May 1.
Box 788M, BROADCASTING . TELE-
CASTING.
For Sale
For sale: Established radio school in
eastern city with valuable real estate
and equipment. Box 776M, BROAD-
CASTING • TELECASTING.
Stations
California. 1000 watts. Gross $150,000.
Rich and growing area. 30% down.
Box 751M, BROADCASTING . TELE-
CASTING.
For sale: Two well established radio
stations by the owner. Sound proper-
ties. Reasonably priced in non TV mar-
kets. Middlewest, good prosperous
markets. Illness reason for selling. In-
formation will be revealed only after
financial ability and intentions to pur-
chase has been proven. Box 780M,
BROADCASTING . TELECASTING.
Western station. Independents. Affi-
liates. All prices. Jack L. Stoll &
Associates, 4958 Melrose Ave., Los An-
geles 29, Calif.
Equipment, etc.
Tower — Wincharger, model 300, galva-
nized, guyed triangular, good condi-
tion, including beacon, tuning unit,
lightning filter, transmission lines, as
is, where is, Washington D. C. area.
Make us offer. Box 622M, BROAD-
CASTING . TELECASTING.
For sale: 10 kw Western Electric fre-
quency modulation transmitter, model
506 B-2. Never been used. Box 673M,
BROADCASTING . TELECASTING.
Magnacorder tape recorder PT63 A2
HX— amplifier— PT7-P EV mikes and
other equipment used 15 hours. Must
sell. Box 736M, BROADCASTING .
TELECASTING.
For sale— 2-RCA-70C lateral pickup
arms, heads and filters, complete. 2-
spare heads for above. 2-RCA-70D ver-
tical and lateral Universal pickup arms,
heads and filters, complete. First $200.00
takes the lot. KENO, Box 1310, Las
Vegas, Nevada.
Wanted to Buy
Stations
Wanted — FM frequency modulation
monitor. Prefer Hewlett-Packard 335-
B. State condition, type and price.
Box 699M, BROADCASTING • TELE-
CASTING.
Wanted to buy. Radio station on
Florida east coast. Prefer 250 watt
fulltime. All replies will be held con-
fidential. Address Box 721M, BROAD-
CASTING . TELECASTING.
Equipment, etc.
Wanted: Flasher for single tower,
photoelectric control unit and 250' RG-
17/U or RG-19/U coax. Box 671M,
BROADCASTING . TELECASTING.
Complete equipment for 3 kw FM sta-
tion, side mount antenna. Rush com-
plete details, price. Box 774M, BROAD-
CASTING • TELECASTING.
Miscellaneous
FCC first-phone in 6 weeks. Both
residence and correspondence courses
available. Grantham Radio License
School, 706 North Wilcox, Hollywood,
California.
AVAILABLE.
PETER WIDMER:
All-a round a n-
nouncer and copy
man. Creator of
'Plantation Echoes"
and "Day Dreams."
Formerly WRTC
staff. Strong on
morning and late
evening DJ shows;
news; news editing
and sports. Good
control operator.
DISC OR TAPE
ANNE BELCH:
Good Girl Friday
and efficient pro-
g r a m assistant.
Strong on program-
ming women's fea-
ture shows and in
assembling special
events. Excellent
voicer on news and
commentaries and
interviews. DISC
OR TAPE AVAIL-
ABLE.
FOR COPY
TAPE.
TED SCHOEM-
BURG: A good an-
nouncer with em-
phasis on sports
and news. Creator
of published
"Sports Biogra-
phies" and "Sports
Personalities o n
Parade." Strong on
sports statistics,
A copy, special events
§§ reporting and
*" board work. WRITE
SAMPLES, DISC, OR
AL LEIBERT: Per-
sonable and glib
announcer - M C;
newscaster; sales-
man. NYU gradu-
ate and former ac-
countant. Especial-
ly strong on pitch
announcing; news;
on-the-spot broad-
casts. Top idea
man in adding
profits to sales.
TAPE OR DISC
AVAILABLE.
AVAILABLE.
TED WYGANT:
Network - caliber
announcer and copy
man. Creator of
merchandising pro-
grams: "M a r k e t
Basket" and "The
Alarm Clock." For-
merly staff WKRZ.
Strong on audience
participation and
DJ shows. Tops at
cont'rol board.
DISC OR TAPE
BRUCE PARSONS:
Announcer - news-
caster - DJ - musi-
cian. Creator of
"Just Jazz" and
other musical de-
lights. Korea vet
formerly with
Army concert |
bands. Strong on I
news; music conti-
nuity; man-in-the- |.
street. Operates
control board.
DISC OR TAPE AVAILABLE.
Write or Wire
SRT
SCHOOL OF RADIO TECHNIQUE
R.K.Q. Bldg. Radio City, N.Y.20,N.Y.
Circle 7-0193
SRT men and women are employed in broad-
casting stations all over the United States.
Help Wanted
Managerial
Open Mike
(Continued from page 18)
WANTED
Local Sales Manager
5,000 watt independent needs
young experienced local Sales
Manager. Terrific potential as yet
not wholly developed. Wonder-
ful opportunity for the right man.
Box 642M, BROADCASTING • TELE-
CASTING.
Production-Programming, others
WRITER
A seasoned, all-round writer for radio
and television wanted by major net-
work affiliate. Good pay. Address Box
754M, BROADCASTING . TELECAST-
ING
Situations Wanted
Production-Programming , Others
AM-TV EXECUTIVE
available!
Presently employed (nearly two
years) in creative-production ca-
pacity. Top coast-to-coast TV
show originating in New York.
Previous extensive experience pro-
gram manager AM regionals.
Strong idea man who can write,
direct (and even sell) low budget
shows tailor-made for tough
clients. Will consider combina-
tion AM-TV post. Away from
New York preferred.
BOX 786M,
BROADCASTING . TELECASTING
present figures which were in any
major degree at variance with
those of ". . . the FCC and some
other engineers." To the best of
my belief there are no major dif-
ferences.
My evaluation was based on a
comparison of the power needed for
the same service and indicated that
it should require something of the
order of 1,000 times the power
radiated for UHP to give the
same service as VHF. Power was
used as a comparison because that
is what the broadcaster has to pay
for when he invests his money in
a station, but the power ratio in-
dicated does not mean that the
UHF service area or population
reached will be 1/1,000 of that
served by a VHF station of the
same power.
That the service area and the
population served will be less for
UHF than for VHF under the con-
templated rules is a certainty, but
how much less will greatly depend
on the location of the station, the
terrain, population distribution,
the interference, and the proper
handling of these factors. . . .
The figures I gave were checked
informally with other engineers
whose affiliations and standing
could under no circumstances be
Employment Service
For Sale
Equipment, etc.
EXECUTIVE PLACEMENT SERVICE
for competent managers, com-
mercial managers, program?
directors, chief engineers/
disc jockeys. Reliable, confi-F
dential, nation-wide service/
Send for full information today.)
Howard S. Fbazibb
TV & Radio Management Consultant^
728 Bond Bldg., Washington 5, D. Cj
* FOR SALE BECAUSE OF INCREASE
t IN POWER
* 1 KW Gates BC IF AM Transmitter
J USED LESS THAN TWO YEARS
S4500
* KTOE
* Mankato, Minn.
POSITIONS FREQUENTLY AVAILABLE a
as
Engineers
Announcers
Program Directors
WRITE FOR PLACEMENT FORMS
Edward C. Lobdell Associates
17 East 48 Street, New York 17, N. Y.
Very Successful
Midwest Independent
$100,000.00
A well established consistently profitable station located in one of
the best medium sized midwest markets. Percentage return on sales
price is much higher than average. More than $30,000.00 in net quick
assets included in this sale of 100% of the stock.
Appraisals • Negotiations • Financing
BLACKBURN -HAMILTON COMPANY
RADIO STATION AND NEWSPAPER BROKERS
WASHINGTON, D. C.
Junes W. Blackburn
Ray V. Hamilton
Tribune Tower
Delaware 7-2755-6
SAN FRANCISCO
Lester M. Smith
235 Montgomery St.
Exbrook 2-5672
Page 94 • April 14, 1952
considered to harbor an extreme
point of view. They came up with
ratios of equivalent powers of
UHF and VHF for the frequencies
selected which were of the same
order as mine but which were on
the whole somewhat less favor-
able for UHF.
Raymond M. Wilmotte
Consulting Engineer
Washington, D. C.
Airspace
EDITOR:
We have noted with a great deal
of interest your editorial in the
March 10 issue of Broadcasting •
Telecasting and the stories in the
March 17 and 31 issues regarding
the problem of obtaining approval
of proposed television towers and
sites from an aeronautical view-
point. I think you are doing a
splendid job of bringing this mat-
ter to the attention of the broad-
casting and television industry.
There is one factor which has
not yet been brought out, however.
. . . The CAA has published cri-
teria for determining what are
hazards to their operation and
what changes would have to be
made in their operating procedures
by reason of erection of television
towers. . . .
The problem that concerns us at
this time is the fact that several
of the regional CAA offices do not
want to be guided by their pub-
lished rules, but instead apply arbi-
trary rules and standards that go
beyond the published material, just
because they do not want a tall
tower anywhere in the area. . . .
A. Earl Cullum Jr.
Consulting Engineers
Dallas
No Swamis Here
EDITOR:
Your editorial, "The Network
Problem," [March 31] should
prompt many to realize that just
as in the early '20s the local daily
newspaper emerged from the sha-
dows of metropolitan publications
and "boiler plate," so today the
local radio station is taking the
lead in listenership and advertiser
acceptance.
Your discerning commment that
"the day may not be far distant
when the network, for a fee, will
provide something analogous to
press association service" indicates
you employed a good pair of bino-
culars rather than a crystal ball.
Thomas B. Tighe
Station Manager
WJLK Asbury Park, N. J.
* * *
Eastman Booklet
EDITOR:
We have noted the reference
given in your Telecasting Year-
book for 1952 regarding our book-
let, "The Use of Motion Picture
Films in Television." We have had
some requests for the revised edi-
tion of this booklet as a result of
this reference.
For your information, we wish
to advise that we have not yet been
able to prepare a new edition of.
this booklet and it will probably
not be available before the end of
this year. Also, we do not have
any available copies of the old
edition.
Since there have been so many!
requests for information on this!
subject, we did reprint a small sec]
tion of the old booklet as an aid!
in helping people with some oil
the fundamentals regarding light!
ing technique for television studicl,
photography and outlining some oi
the production methods used. . .
W. I. Kisner
Motion Picture Film Dept.
Eastman Kodak Co.
Rochester, N. Y.
File 13?
EDITOR:
... I suppose that all station
regularly receive so-called house
hold hints, etc., in the mail,
of these are out and out ads foi
some national product ... I an
wondering how the industry
whole treats such items, how man
agers feel about giving, or at leas
being asked to give, such firms a;
Procter & Gamble, Popular Me
chanics magazine, Fritos and man
others free time. . . .
James D. Abbott
President
KEVA Shamrock, Tex.
[EDITOR'S NOTE: Any other broad \V,
casters want to tell Mr. Abbott hoi
they handle such things?]
It's a Problem
EDITOR:
We are attempting this year t jt
develop some problems and case
for our students in Americai
government . . . One of the case
we have selected is the Benton bil
(S 1579) proposing a Nationa
Citizens Advisory Board on Radi
and Television. Those of us teach N
ing the course are very desirou p
of presenting the opposition view
point to the bill as fully as possible
I have just found a couple o
your editorials in Broadcasting
Telecasting . . . which I believ
are excellent materials for ou
students to read ... I should b
most grateful if you would giv
me permission to use these ma
terials. . . .
Phillips Bradley
Prof, of Political Science
Syracuse U.
Syracuse, N. Y.
1:
■ -
: -
SALES of Stewart-Warner Corp., Ch
cago, increased 28.3% in 1951 over t
previous year but earnings drop^
about 10%, according to an announc
ment made by James S. Knowlso:
president. Sales last year total
$103,269,258 with earnings of $4,104
789 after taxes or $3.40 per share o
$5 par value capital stock.
BROADCASTING • Telecastin
ACLU Asks FCC Action
(Continued from page 25)
^ !is not involved in the ACLU com-
plaint.)
In an accompanying letter to
FCC Chairman Paul A. Walker,
ACLU's Patrick Murphy Malin,
executive director, said "the only
three" legal issues involved in the
proposed hearing are: (1) Whether
blacklisting is against public in-
terest; (2) whether licensees "have
improperly delegated programming
powers — and on this we cite the
Blue Book of 1946 and the Com-
mission's report on chain broad-
^! ' c? sting — and then improperly ac-
quiesced in or endorsed blacklist-
ing, demonstrating a lack of
character qualification as well as
action against the public interest.
. . ." and (3) whether conditional
renewal of licenses is appropriate —
"and on this we cite the Richards
case."
Cases cited in the complaint, like
Mr. Miller's book, frequently in-
j volved the anti-communist news-
letter Counterattack and its Red
*? Channels booklet linking 151 per-
"jsons with various "Communist or
Communist-front" groups, past or
anF present. Also as in Mr. Miller's
! f book, the network, advertiser or
™ agency officials allegedly involved
are not identified.
Mr. Miller explained that often
he was unable to reach the persons
he sought to interview, despite re-
peated efforts, and that in almost
all cases interviews which were
s granted were conditioned upon
| anonymity for the interviewee.
'4 Nevertheless, he said, a number of
T persons have agreed to come for-
I ward and testify if FCC grants a
hearing.
Proof Claim
From the network and station
side, Mr. Malin said "one or more
tJj)of the defendants may well admit
jlthe allegations made," but as-
serted that, if not, ACLU is pre-
pared to prove its charges "once
,we have the subpoena powers"
which are granted in hearings,
j All but one of the cases cited in
jibhe complaint involved alleged or
suspected firings or non-hirings,
Jdue to public pressure or fear of
y^jit, of persons who had been linked
.with pro-Communist associations
Dr beliefs. In the case of ABC,
however, the charge was that "two
vehement anti-Communists" had
been kept off a show.
NBC was accused on two counts :
(1) The famed "Jean Muir case,"
in which the actress' appearance
mi General Foods' The Aldrich
Family was cancelled in August
1950 by Young & Rubicam, with
'apparent asquiescence" by NBC,
"because of her alleged affiliations
listed in . . . Red Channels," ac-
cording to the complaint, and (2)
cancellation of the appearance of
The Weavers, folk-singing quar-
tette, on Congoleum-Nairn's Dave
Garroway TV show last June by
NBC "solely on the basis of alleged
associations of some of the mem-
bers of the said quartette."
The charge against CBS was that
it eliminated the dance of Paul
Draper from the kinescope of a
Toast of the Town show in January
1950 "solely as a result of protests
received [following his appearance
on the live version of the program]
on the basis of the said Paul
Draper's alleged associations and
beliefs."
The kinescope in question, the
complaint said, was shown on
KTTV (TV) Los Angeles, "KWTJ
Miami," WDAF-TV Kansas City;
KSD-TV St. Louis, WHAS-TV
Louisville; WAGA-TV Atlanta and
WRGB (TV) Schenectady. [Pre-
sumably the reference to "KWTJ
Miami" should be to WTVJ, Mi-
ami's only TV outlet. The com-
plaint erroneously identified all
seven stations, except KTTV and
"KWTJ," as CBS-owned outlets.]
ABC Incident
In the case of ABC, it was
charged that in the summer of 1951
the network "refused to permit
two vehement anti-Communists,
Ralph de Toledano and Benjamin
Gitlow, to appear on its Cholly
Knickerbocker radio show originat-
ing in New York City."
Asserting that "the said refusal
may have been due to the beliefs
of the aforesaid de Toledano and
Gitlow, or to a general policy of not
having political discussions of any
kind on that particular show," the
complaint said that "the matter
should therefore be investigated by
this Commission."
With regard to DuMont, the com-
plaint said that pianist-singer
Hazel Scott's program was can-
celled in September 1950 "prob-
ably because of allegedly pro-
Communist affiliations, though she
is in fact violently anti-Com-
munist."
WPIX was charged with can-
celling a series of Charlie Chaplin
film series "solely because of the
alleged affiliations or beliefs of the
said Charlie Chaplin."
KOWL, the complaint alleged,
"barred Rev. Clayton Russell from
speaking over its facilities solely
because of his alleged associations."
Citing the instances of alleged
discrimination detailed in Mr.
Miller's report, ACLU asserted
that in cases of blacklisting the li-
censee is operating contrary to
public interest, regardless of
whether the act is performed by the
licensee or by advertisers, agen-
cies or others to whom he delegates
program responsibilities.
ACLU said it was filing the com-
plaint "solely in the public in-
terest" and not in the interest of
any of the victims of alleged black-
list practices. Further, it said:
"This complaint is brought not
only because the complainant be-
lieves the said discrimination to be
against the public interest because
of its effects upon the individuals
blacklisted and others in the radio
and television industries, but also
belreves it to be against the public
interest because of its denial to the
public of the right to see or hear
artists or their work-products be-
cause of irrelevant considerations."
In his letter to FCC, Mr. Malin
quoted from the Miller report:
By lumping together the names of
some of the most prominent and tal-
ented people in radio and television,
"Red Channels" has surely done ex-
actly what the Communists would wish
it to do. It has, by innuendo at least,
given the Party glamour, prestige, and
importance it has never before enjoyed
in radio and television.
It has created throughout the industry
a suspicion and distrust and despair
and hysteria which the Communists
themselves could not hope to create.
The publication and those executives
in advertising and among the sponsors
and on the networks who have used
it have, whatever their intentions, cre-
ated in one of this country's most cru-
cial industries the kind of terrified
dissension on which the Communist
Party always has and always will grow.
More important, the publishers of
"Red Channels" and those who adhere
to it have wrecked, probably forever,
the careers of many talented anti-
Communist Americans, not to mention
the spiritual pain and humiliation suf-
fered by all of the 151 [named in the
booklet].
ACLU's position on the black-
listing issue was outlined by Exec-
utive Director Malin and Board
Chairman Ernest Angell in an in-
troduction to The Judges and the
Judged (see page 25) :
(1) The government has a duty to
preserve national security but is the
"only" proper authority to designate
positions closely affecting security and
to decide what persons should be ex-
cluded from them;
(2) For all other positions, employ-
ment "should be decided on the basis
of qualifications strictly relevant to
the particular task involved";
(3) The public has a right to express
disapproval of employment of certain
radio-TV performers, "but when they
aim at censorship or suppression which
would prevent other people who do not
agree with them from looking at or
listening to the performer, then they
are acting contrary to the spirit of the
First Amendment";
(4) If private persons "purvey in-
formation reflecting on a person's loy-
alty," then they should "observe the
elementary canons of due process,"
striving for accuracy and completeness
Wisconsin . . .
You Can't
Complete Your
Coverage Without
WKTY
Ask
Weed and Company
of information and providing the per-
sons a full and fair hearing;
(5) The radio-TV industry must show
"the determination to pay what little
cost may be involved to support free
speech, due process, and non-discrim-
ination."
ACLU officials said they had "no
illusions" that their approach to
the problem through the FCC is
"all that's needed," but felt it
would be a step forward in the
overall civil liberties campaign.
The complaint was prepared by
former FCC Chairman Fly, an
ACLU board member; John F. Fin-
erty, also a board member, and
Herbert Monte Levy, staff counsel.
VOTE CAMPAIGN
Broadcast Aid Sought
THE Advertising Council will soli-
cit a major amount of free time
from the broadcast media to pro-
mote the first national non-partisan
register-and-vote campaign, being
sponsored by the American Heri-
tage Foundation. This was reported
in Chicago Wednesday as Thomas
D'Arcy Brophy, president of the
non-profit educational foundation,
outlined plans for the extensive
public service promotion.
The foundation will provide ad-
vertising, promotion and publicity
patter to the various mass com-
munication media as a prelude to
getting out a heavy fall vote, with
personnel of Leo Burnett Agency,
Chicago, handling most of the plan-
ning.
Mr. Brophy hopes the campaign
will result in a record vote of 63
million, or 15 million more than
were cast in the last national elec-
tion. Although the drive was
launched in Chicago, coordinating
headquarters are in New York.
NARTB is a cooperating organiza-
tion.
WCTC Ups Rates
A RATE rise amounting to approx-
imately 10% was announced last
week by WCTC New Brunswick, N.
J., independent station on 1450 kc
with 250 w power. General Man-
ager Robert L. Williams said the
increase was effective April 1 but
pointed out it was not made
"across the board."
I
WKTY ratings are
BROADCASTING • Telecasting
April 14, 1952 • Page 95
Non-Docket- Actions .
TRANSFER GRANTS C f\ (\ I fa ' ^W/V/
KLOK San Jose, Calif. — Granted in- LI I f H I f ft fl I I ft \\ ^Lm* f
voluntary assignment of license and I III ■ I . JB8i/
CP from E. L. Barker and Claribel IUU I I J M II Li 1 1 U X^H^^"\>
Barker, general partners, and T. H. IWIWIIWVW
SS, °aPsaVaiieyaBficsig: cTtS New Grants, Transfers. Changes, Applications
E. L. Barker and Claribel Barker, gen-
eral partners, and Paul Grim, special ^mmm. mmv&m'*<&mmm ■^m^mm^'m.mm.mmm'*
administrator of estate of T. H. Can-
field, deceased, and Opal A. Canfield, U »« a #t m. u n
limited partners. Interest to be trans- (1|1Y \ R II I R SUMMARY THROUGH APRIL 10
ferred is that held by Mr. Canfield, UUA OUUI U
deceased, to Mr. Grim, and totals 15%. Appl= In
No monetary consideration. Granted On Air Licensed CPs Pending Hearing
^„ *4 _ . _ ... _ . , AM Stations 2,339 2,326 86 329 223
KNOB Long Beach, Calif.— Granted FM «;t,tiftn„ 'fiM '=7fi 72 q q
assignment of license from J. E. Tapp, ™ ItottSnt 108 97 11 526 185
Raymond B. Torian and John Doran lv S>t!«I0ns iu» 9« 11 a^b isa
to Messrs. Torian and Doran who will /at„„ „„„ a „ia^„ ~c +j,„ T?nn ^„„„ on l
assume all assets and liabilities of li- (Also see Actions of the FCC, page 90.)
censee being transferred to new mm.
partnership d/b as Cerritos Bcstg. Co.
Before transfer Mr. Tapp held 33^% of capitalization of corporation to allow KJpw Annlirnrinnc
interest, Mr. Torian held 43y3% in- for television addition. Granted April 8. '^cw "PP,,tu ■«"» • • •
terest and Mr. Doran held 23%% in- WGWD Gadsden, Ala.— Granted as- TV APPLICATIONS
te'esf- After transfer Mr. Torian holds signment of license from First National „ t v « ■
76%% interest while Mr. Doran con- Bank of Montgomery and Margaret Dayton, Ohio— Skyland Bcstg. Corp.,
tanu.es t0 h0™ 23%% interest Mr. Covington Milwee, executors of estate UHF Ch. 22 (518-524 mc), ERP 200 kw
Torian pays Mr. Tapp $1,721 for his of G W Covington Jr deceased to visual, 100 kw aural, antenna height
interest. Granted April 8. Etowah 'Bcstrs. Die. Principals ' of above average terrain 500 ft. Estimated
WKIN Kingsport, Term.— Granted Etowah are beneficiaries of estate of construction cost $349,377.45. First year
assignment of license from Cy N. deceased: President Oscar P. Coving- operating cost and revenue not esti-
Bahakel, d/b as Sullivan County ton (13.8%), owner of Oscar Covington mated^. Applicant is licensee of WONE
Bcstrs., to Radio Station WKIN Die. Foot Health Shop, Montgomery, DeLuxe ?nd WTWO (FM) Dayton. [This item
Change from individual to corpora- Sn0e Fixery, Montgomery, and Selby is in ijeu of TV application for Day-
tton; no actual change of ownership Bonfield Shoes Inc., Birmingham, Ala.; ton published in FCC ROUNDUP April
or control. Granted April 8. Earl B. Covington (13.83%), owner of 7 which incorrectly listed stations of
WGBA-AM-FM Columbus, Ga.- farm at Canton, N, C.; Secretary-Treas- eS,kS Cotp' is tne
Granted transfer of control Georgia urer Hugh M. Smith (3.19%), manager licensee.] Filed April 4.
Alabama Bcstg. Corp. to R. E. Page of WCOV Montgomery, and following Roswell, N. M. — John A. Barnett, Ch.
Corp All present stockholders of housewives, each of whom will hold 8 (180-186 mc), ERP 110 kw visual, 55
Georgia-Alabama Bcstg. Corp. also 13.83%: Clara R. Covington, Ethel Cov- kw aural, antenna height above aver-
hold stock in R. E. Page Corp., and ington, Margaret C. Milwee, Peggy M. age terrain 903 ft. (above ground 783
no one except R. E. Page holds stock Carlton and Hazel C. Davies. Transfer ft.). Estimated construction cost $314,-
in R. E. Page Corp. and not in Georgia- is to effect settlement of estate; no 722.14, first year operating cost $100,000,
Alabama Bcstg. Corp. Five Georgia- monetary consideration since transfer revenue $100,000. Mr. Barnet, since
Alabama Bcstg. Corp. stockholders, merely carries out terms of will of Mr. 1947, oil producer, principally in Mid-
who each hold 400 shares (20%), will Covington Jr., deceased. Granted land and Upton counties, Texas; also,
sell interest to R. E. Page Corp. for April 9. consulting geologist. He has 100% in-
$108 per share or $43,200 per stock- WCOV-AM-FM Montgomery, Ala.— terest in numerous oil leases as pro-
holder, for total of $216,000. Principals Granted assignment of license from ducer a** va^°us. interests ranging
in R. E. Page Corp. (transferee) are: National Bank of Montgomery from 10% to 50% in joint adventures
President A. H. Chapman (0.06%); Vice ^Ad M«|ar?t Covi^on °Milwee, e«c£ involving leases. Prior to 1947 he was
President Wyline Page Chapman tors of estate of G W Covington Jr., petroleum engineer for U. S. Dept. of
(33.27%); Vice President Annie Laurie K„a,id to CMitoi Bcstg Co Princi- Interior, Oil & Gas Div., Conservation
Page Ashworth (33 27%); Treasurer *Xof C&tKe same as principals Branch, Roswell, N. M. Filed April 8.
™ • J5, *P?se ^Vn^^V^o^/lf^orJ of Etowah Bcstrs. Inc. and percentage Newport News, Va.— Eastern Bcstg.
M. R. Ashworth (0.06%), and Richard Qf ownersnip m Capitol would be sub- Corp., UHF Ch. 33 (584-590 mc), ERP
Edwin Page (16.67%). R. E. Page (as stantially equivalent as that which they 21.6 kw visual, 10.8 kw aural, antenna,
mdividual) owns Ledger-Enquirer Co hoW in Etowah (see WGWD Gadsden, height above terrain 303 ft. (above
and Bradenton Herald Co Transfer Ala., above). Transfer is to effect set- ground 315 ft.). Estimated construction
is to simplify and expedite expansion tiem'ent of estate; no monetary con- cost $152,050, first year operating cost
sideration since transfer merely car- $130,000, revenue $170,000. Applicant is
ries out terms of will of Mr. Coving- licensee of WHYU Newport News.
Cff Ar1-inn<: t0n Jr'' deceased- Granted April 9. Filed April 9.
TV-V* Mt-IIUMb WGWC Selma, Ark.-Assignment of AM APPLICATIONS
fn™*-~, „A f„nm, on license from First National Bank of AM APPLICATIONS
( Continued from page 91) Montgomery and Margaret Covington Lexington Park, Md.-Fulton Lewis,
„ . Milwee, executors of estate of G. W. jr., 1370 kc, 1 kw D. Estimated con-
April 9 Decisions . . . Covington Jr., deceased, to Dallas struction cost $35,844.14, first year oper-
r Bcstrs. Inc. Principals of Dallas are ating cost $52,500, revenue $52,500. Mr.
COMMISSION EN BANC same as principals of Etowah Bcstrs. Lewis is radio commentator and news-
Die, and percentage of ownership paper columnist; also, he owns and
To Remain Silent would be substantially equivalent as operates farm at Hollywood, Md. Filed
KPRS Olathe, Kan.— Granted author- that which they hold in Etowah (see April 10.
ity to remain silent for 90 days from WGWD Gadsden, Ala., above). Trans- Warrensburg Mo —Clinton Bcstg
March 11 in order that arrangements fer is to effect settlement of estate; no Co t 1450 kCj 25'0 w fu'ntime Estimated
can be made to resume operation. In monetary consideration since transfer construction cost $12,000, first year
event arrangements result in transfer merely carries out terms of will of operating cost $36,000, revenue $48 000
of control, prior Commission approval Mr. Covington Jr., deceased. Granted President of Clinton Bcstg. is David M.
must be secured before station resumes Apri, 9, Segal, who also is president of KDAS
operation. KCRT Trinidad, Col.— Granted as- Malvern, Ark. Filed April 10.
Granted Renewal signment of license from Ernest M. Southbridge, Mass. — James W. Miller
K02XBH, Croslev Bcstg. Corp.. Cin- Cooper, d/b as Mel-Bert Bcstg. Co., and Hope N. Miller, 970 kc, 1 kw D.
cinnati, Ohio— Granted renewal of ex- to Harvey R. Malott for $20,000. Mr. Estimated construction cost $11,000,
perimental TV broadcast station license Malott is newspaper broker in Kansas ^tnLear^per^f?ns c?st $40>°0u, ^X?11}^
for regular period. City, Mo. Granted April 9. ¥50,000. Mr Miller is owner of J. W.
6 1 _ Miller Co. (producers of radio pro-
grams and campaigns for radio sta-
tions) and president and 50% owner
of Old Guilford Forge Die. (metal goods
and household furnishings). Mrs. Miller
QUffV , Pj™» is wife of Mr. Miller and a homemaker.
7(J^m 1t4. ISM I ^ tfOt<M, FlNeVMwtinsville, W. Va.-Magnolia
Bcstg. Co., 1330 kc, 1 kw D. Estimated
construction cost $22,598, first year
operating cost $25,000, revenue $36,000.
ten- ti » utt Published bv Ludlow Principals are President and Treasurer
Another BMl "Pin Up nit — fuonsnea uj i>w J p Beacon (130 sharcs out of 150
shares), 97% owner of WWW and
WJPB (FM) Fairmont, W. Va.; Vice
^._T— 7 A M~^WT"%^ tHH President Numa Fabre Jr. (10 shares),
/% fl_-B A% \W wJ Ml \ A lHH vice president and general manager of
^ A «JT«J ■ " 1 T \ 1 |BB| WWW and WJPB (FM), and Secretary
OBm Joseph McQuay (10 shares), assistant
tam manager and program director of
n V^nrrff Doris Dav — Columbia; y MM www and wjpb (fm). Filed April s.
Oil KeCOraS. UOrib y HH Lewiston, Idaho-W. Gordon Allen,
kc, 1 kw D. Estimated construc-
T-in „^o1rl TVrra \ ^1 tion cost $7,800, first year operating
tilla T ltZgeraia uc^a. \ mm CQst ?36 000) reVenue $55,000. Mr. Allen
owns 60% of KGAL Lebanon, Ore.,
33%% of KGAE Salem, Ore., and 50%
of KSGA Redmond, Ore. (CP only).
Filed April 1.
EHI^HBBI^lHBlHaB^i^Hi^nfiSiBlM TOTAL deletions of licensed stations
Page 96 • April 14, 1952 BROA
WMOR (FM) STATUS^
Placed in Receivership) '
WMOR (FM) Chicago, owned by
the Metropolitan Radio Corp., was!
placed in receivership last week]
with attorney Arthur Morse by the!
bankruptcy court after petition of
a former employe for unpaid sal-
ary. The station, started originally
by a group of veterans in 1949,
has been the center of a maze of
legal and management difficulties
since a large portion of the stock
was transferred by restaurant-
owner Dario Toffenetti about three
years ago. Several other claims for
back salaries and unfulfilled con*
tracts have been filed and more re-
portedly are contemplated.
Station has been off the air since
January, with minor stockholders
charging action was taken without
their proper consent by Chicago
attorney Abraham Teitelbaum, the
largest single stockholder who is
understood to have between 40 and
49%.
Several stockholders are plan
ning an informal meeting with Mr
Morse to discuss the matter ol
assets. Station, located in the 188
W. Randolph St. bldg., is under-
stood to owe a large sum of money
in rent.
WWXL AUCTIONED
Cecil Roberts Bids $11,000
CECIL W. ROBERTS, president of^°
KREI Farmington, Mo., bid $11,000
Thursday afternoon for WWXL
Peoria, 111., which went into bank
ruptcy court last month. The bid
includes the building and equip-
ment, as well as the property lease
The sale becomes eligible for FCC
approval April 24 if no creditors
have objected to the sale price by
that time.
WWXL has been operated since
1947 at 1590 kc as a 1 kw daytimer
owned most recently by Centra
Illinois Radio Corp. It is indebtei
to between 50 and 75 creditors
one attorney said, with preferredE
creditors splitting the sale revenue ^
to date since Jan. 1:
AM 5, FM 3, TV 0. New deletions:
WKST-FM New Castle, Pa., license
Licensee stated that every hour for
one week station broadcast announce-
ments asking if audience wanted FM
service continued. Total of five letters'
and cards were received, licensee said,
hence it was decided that there was no
interest in or need for FM station.
Deleted April 8.
WFDR (FM) New York, license,
censee asserted that operating deficit
of $10,500 monthly to Dec. 1951, and
$7,000 monthly since then, forced deci-
sion to discontinue operations. Deleted
April 8.
Looking for Radio &
Television Technicians?
RCA Institutes, Inc., graduates students
at regular intervals, as technicians,
operators and laboratory aids. Our
men graduate with a first class Radio-
Telephone License. Call on us for your
technical personnel needs.
Write to: PLACEMENT MANAGER
A RCA INSTITUTES, MC
DCASTING • Telecasting
S5
PLANE CRASH
Radio-TV Report
New York Tragedy
H/THROUGH the alertness and fast work of radio-TV news and special
siievents staffs, crash-conscious New Yorkers were delivered immediate
w reports and prompt pictures of the cargo plane which fell and burned
fein residential Jamaica Saturday, April 5.
All networks included word of *
the event in their regular news
| programs, while local New York
ioutlets came up with fullest pos-
Tsible details and, in some instances,
Tput special programs on the air.
2. WJZ New York, key station of
A ABC, timed its reports as follows:
018:45 a.m. (shortly after the crash),
ftfbrst bulletin; 9:15 a.m., program
j 'interruption for first details; 9:45
■"a.m., interruption for fuller de-
I tails ; 10 a.m., two-minute wrap-
-up; 10:28 a.m., added details; 11:01
a.m., telephoned report from the
scene by Gordon Fraser; 11:49 a.m.
wrap-up of details; 12:20 p.m., live
broadcast from scene by Julian An-
thony and Gordon Fraser; 12:30
"[p.m., regular newscast with all de-
tails then known. At 6 p.m., WJZ
3Ej;produced a special 15-minute pro-
'kpgram including recorded interviews
°fand excerpts from earlier on-scene
^broadcasts.
tr WOR New York received first
iefword of the event from the sec-
I retary to Vice President J. R. Pop-
pele, Peg Morris, who lives near
the accident site. Hearing the crash
i she telephoned a description to the
station even b'efore newsroom tele-
OMprinters carried the first bulletin.
J.WOR sent three reporters to the
jJscene and broadcast eye-witness ac-
counts an hour and a half after
the accident which took five per-
sons' lives. Alert to civic opinion
which had urged removal of air-
ports from residential areas, WOR
broadcast a special program at 6
p.m. in which a state senator dis-
'j^cussed the problem.
WKBS Oyster Bay, L. I., claimed
a scoop on other broadcasters for
on-the-scene crash coverage. Sta-
tion reports news was on the air
46 minutes after first flash of the
tragedy came through. First live
broadcast was aired at 9:16 a.m.
WHLI Hempstead, L. I., was one
of the first to report the accident,
broadcasting a bulletin within five
minutes of the crash. Director of
News Jerry Carr and Director of
Public Affairs Art Patterson went
to the scene, taped interviews and
descriptions and broadcast them
that noon. Additional accounts
were aired throughout the after-
noon.
Slowed down by the time re-
^ Reasons Why
The foremost national and local ad-
vertisers use WEVD year after
year to reach the vast
I Jewish Market
■ of Metropolitan New York
5 1. Top adult programming
m 2. Strong audience impact
3. Inherent listener loyalty
0 4. Potential buying power
■ - -- Send for a copy of
S "WHO'S WHO ON WEVD"
Henry Greenfield, Managing Director
00 WEVD 117-119 West 46th St.,
New York 19
quired to develop film, TV outlets
nevertheless made high-speed de-
liveries to New York viewers: Les-
ter Mannix, cameraman for WPIX
(TV), reached the scene seven min-
utes after the crash so that his
first film was processed and ready
to go on the air at 11:15 a.m., al-
though the station did not start
its broadcast day until 12:38 p.m.
Two special WPIX telecasts were
devoted to the aviation accident at
2 and 4:45 p.m.
CBS-TV, covering the disaster
only locally through WCBS-TV, had
its first stills on at 11:59 a.m.,
more at 1:15 p.m., and a seven-
minute film at 3:11 p.m.
Telenews Productions' Camera-
man Skip Lambert, hired to report
for work the following Monday,
was driving with his wife near the
scene when the crash occurred.
While his wife gave Telenews a
running account from a drugstore
phone booth, Mr. Lambert shot his
first films for the company which
o q s
Program: Crossfire; simulcast on ABC
radio and ABC-TV; Wednesday,
9:30-10 p.m.
Producer and Moderator: Gunnar
Back.
Director: Milton Komito.
Panel: Regulars, Elmer Davis, Bert
Andrews and Martin Agronsky, and
a fourth guest member.
ABC's full-blown excursion into
the realm of Washington news
panel programs, for which other
networks already have displayed
an obvious relish, invites specula-
tion that someday the number of
such shows may exceed the dwin-
dling political fraternity of the un-
interviewed.
To be sure, ABC has embellished
the format with a new twist on its
Crossfire, a simulcast offered to
the full ABC radio and TV net-
works.
There is a faint suspicion in
this corner, however, that the pro-
ducers of this program may permit
the vehicle to deviate from its an-
nounced purpose and merely serve
as a sounding board for ABC com-
mentators who grace the panel.
"The program is aimed at
bringing prominent people in the
news to the listeners and viewers,"
according to ABC. These promi-
nent people are to range the gamut
of top government officials, legis-
lators, military or public figures.
The first two programs kicked
off with Sen. Richard Russell (D-
Ga.), a Presidential hopeful, and
Sen. James H. Duff (R-Pa.), one
of the leaders of the Eisenhower-
for-President movement.
The most immediate reaction to
Crossfire may be summed up in
this fashion:
Since the panel members are es-
tablished observers in their own
right, with news shows of their
own, the temptation is overriding
to ramble on with their own views.
Within the limitations of a 30-
minute segment, this defeats the
avowed purpose. As a result, Cross-
fire's interviewee finds himself too
frequently out of line of fire.
An example of this time-con-
suming meandering was exhibited
by Mr. Agronsky, whose "question"
is paraphrased here:
Senator, there's been a lot of talk
after that famous Saturday night —
when the President announced he
would not be a candidate — there was
some speculation on the possibility
of a Democratic ticket with Gov.
(Adlai) Stevenson as President and
you as vice president. ... I under-
stand that you and the governor are
what might be called kin folks down
south. . . . Now, how would you feel
about that possibility, accepting the
vice presidential candidacy with Gov.
Stevenson as the Presidential candi-
date?
Sen. Russell, more to the point,
replied simply: "My friends are
talking about the possibility of me
as President and Gov. Stevenson
as vice president."
In the first two programs Sen.
Russell and Governor Duff both
found themselves on the sidelines
at times. At the close of the pro-
gram, both took advantage of the
"turnabout" twist and, in sum-
ming up the questions, revealed the
very weakness of Crossfire — that
of permitting the panel members to
edge out important issues.
The question also arises as to
whether such a format may be ef-
fectively adapted for simulcast,
since there is no attempt to iden-
tify the participants after the pro-
gram gets underway.
Yet, despite these criticisms,
Crossfire is in its way an intelli-
gently different approach to the
news conference idea. With a more
properly directed aim and the re-
straint of distinguished commen-
tators, it could prove stimulating
and news-worthy fare in this Pres-
idential election year.
had them processed and shipped to
subscribers for showing that
evening.
NBC was only company to give
TV network coverage, with an on-
scene report plus a 15-minute film
telecast at 3:30 p.m. Don God-
dard, who covered prior plane
crashes in Elizabeth, N. J., headed
the mobile unit crew. Two com-
mentators from NBC radio were
reportedly the first radio reporters
on the scene and taped interviews
and descriptions for network
broadcasts at noon and 6 p.m.
ABS IMPROVEMENTS
To Cosr Over $100,000
PLANS calling for improvement
expenditures of over $100,000 for
three Alaska Broadcasting System
stations — KFRB Fairbanks, KINY
Juneau and KTKN Ketchikan —
were revealed last week by Wil-
liam J. Wagner, ABS president.
Plans include acquisition of a
building in Seattle, Wash., Mr.
Wagner stated, adding that work
will begin as soon as approval is
received, to be completed by next
fall. Additions in equipment, and
erection of larger control towers
are among improvements scheduled.
Subject to FCC approval, KFRB
will change from 1290 to 790 kc,
with KINY moving from 1460 to
1290 kc, position vacated by KFRB ;
and KTKN is seeking power in-
crease from 1 kw fulltime to 5 kw
day and 1 kw night.
ST in
CHATTANOOGA
in the morning
BROADCASTING • Telecasting
ND in
CHATTANOOGA
in the evening
rd in the nation
of all ABC Hooper-
crated stations in
A.M. share of
Source: March, April, May— Hooper
WDEF
CHATTANOOGA
1370 KC • 5000 WATTS
Carter M. Parham, President
Represented by BRANHAM
April 14, 1952 • Page 97
PEOPLE...
TV, MOVIE EXTRA PLAYERS
UNDER NEW GUILD PACT
AFFECTING some 3,500 film extras and retro-
active to last Oct. 25, wage increases and im-
proved working conditions granting new basic
contract worked out between Screen Extras
Guild and Assn. of Motion Picture Producers,
subject to Wage Stabilization Board approval.
Covering television as well as motion pictures,
new contract increases general extra rate from
$15.56 to $18.50 per day, stand-ins from $13.90
to $17, dress extras, dancers, skaters, swim-
mers, riders and special ability extras, from
S22.23 to $25; amputees (new classification)
S35; comparable increases in other classifica-
WATCH IT GROW
DAILY progress of garden planted out-
side of Milwaukee's Radio City to be
telecast by WTMJ-TV, from planting in
April to frost in autumn. Gordon Thomas
will direct daily excursions of viewers.
Milwaukee County agents as well as
guests from U. S. Dept. of Agriculture
and U. of Wisconsin will take part in
project and appear on weekly roundup
programs. Daily telecasts planned, rain
or shine.
tions.
Agreement also increases auto allowance
from $5 to $7.50, wardrobe allowance set at
$2.50 per change with $5 maximum. Carfare
allowance increased from 50 cents to $1.25.
Running to Jan. 2, 1958 both SEG and pro-
ducers have right to reopen contract at start
of 1954 and 1956 if cost of living index rises
5% or more above Oct. 15, 1951 figure, SEG
has right to reopen contract for negotiation on
wage rates only. Guild agreed to cooperate
in averting wild-cat: work stoppage by players
and pledged cooperation in meeting producer's
problems regarding photographing of military
personnel. New contract also provides pro-
ducers carry at least $20,000 insurance on
each employed extra player traveling by air
and that joint standing committee be created
on safety and sanitation to check equipment,
wardrobe, etc.
FM-AM PROMOTION DRIVE
IN NEW YORK STATE
FIRST extension of FM promotion campaign
beyond original three test areas— North Caro-
lina, District of Columbia and Wisconsin — will
be New York State drive starting May 12, ac-
cording to John H. Smith Jr., NARTB FM
director. New York City is not included in
plan.
Because some areas in state do not have full
FM programming, emphasis will include AM
and FM both according to service available.
Committee structure includes H. S. Brown,
Rural Radio Network, broadcast chairman;
Glenn Sprague. WHAM Rochester, vice chair-
man; Frank Kelly. WBEN Buffalo, western
chairman; Russell Wilde, WFLY (FM) Troy,
eastern chairman. Distributor structure in-
cludes Ted Pierson, Onondago Supply Co.,
Syracuse, chairman; Harold Kelley, General
Electric Supply Co., Buffalo, western vice
chairman; C. J. Ward, Crosley Distributing
Co., Albany, eastern vice chairman.
THEATRE TV DELAY
THEATRE TV hearings were postponed in-
definitely last week by FCC, "because of the
pressure of other business." Hearings had
been scheduled to commence May 5, following
several postponements. Last week's notice said
that FCC will announce new date "as soon as
possible."
TWO NAMED Y&R VPs
ALEXANDER KROLL, account executive for
Kent cigarets and Statler Hotels, and Frank
L. Henderson, merchandising executive, Young
& Rubicam, N. Y., have been appointed vice
presidents of agency.
IT&T NET INCOME
REACHES RECORD LEVEL
CONSOLIDATED net income for Interna-
tional Telephone & Telegraph Corp., New York,
during 1951 was highest in organization's 31-
year history, $17,992,314, according to annual
report issued Friday by President William H.
Harrison.
Net, which exceeded previous year's by al-
most $2% million, was based on gross income
of $297,952,113 as compared with $253,136,029
for 1950. Net earnings equaled $2.60 per share
on 6,918,895 shares of outstanding stock. Net
income of combined telephone and radio oper-
ating facilities was $2,988,451 from gross of
$33,357,442, generally higher than in 1950
when net was $1,901,089 on gross of $29,-
754,906.
Commercial radio equipment orders during
1951 were mainly for microwave radio links,
medium-haul carrier equipment and voice-fre-
quency telegraph equipment, it was reported,
with about 1,000 miles of microwave equipment
— 20% of that ordered— installed. TV picture
tube sales increased. Inventories of Capehart
TV sets were lowered to point where "new and
improved line will soon be in production."
FLORIDA CITRUS RENEWAL
PARTICIPATION by Florida Citrus Com-
mission in NBC-TV Today four more weeks
beginning April 14, at cost of $42,000, an-
nounced Friday. Commercials will stress
grapefruit and oranges in 3-2 ratio. John F.
Forshew, Lakeland, Fla., manager of J. Walter
Thompson Co., said program is "a very out-
standing buy at the present time." It is viewed
in 30 cities. Funds for renewal come from ad-
ditional state advertising tax income as result
of increased citrus crop estimates.
ABC GETS NEW LOAN
ABC has borrowed additional $500,000 under
bank credit arrangement providing for loans
up to total of $3.8 million, Stock Exchange
records showed Friday. Loan, made as of
March 10 and put into working capital, brings
to $2 million amount borrowed under that
credit (with Bankers Trust Co., N. Y.) and
raises outstanding long-term debt to approxi-
mately debt to approximately $11 million, in-
cluding $784,820 in installments due this year.
TONI RENEWS SERIAL
TONI Co., division of Gillette Safety Razor
Co., Chicago, renews This Is Nora Drake on
CBS Radio (Mon.-Wed.-Fri., 2:30-2:45 p.m.)
for 52 weeks, effective May 5. Agency: Foote,
Cone & Belding, Chicago.
ROBERT S. WOOD, recently news division
manager of WOR New York and before that
with CBS in New York and Washington, named
deputy director of Radio-TV Film Division,
Office of Price Stabilization.
LEN MATTHEWS, chief timebuyer at Leo
Burnett Agency, transfers to account staff.
His replacement, effective April 28, will be
Ken Fleming, salesman at George P. Holling-
bery station representative firm in same city.
BOB CABITT, promotion and publicity chief,
WORL Boston, to Hoag & Provandie, same
city, as copywriter. Hank Wilayto, Boston
Red Cross disaster service assistant director,
to succeed him at WORL.
JOHN C. APPLETON, Grey Adv., N. Y., to
Ellington & Co., that city, as account executive.
RICHARD C. HUNT, formerly Ruthrauff &
Ryan, Chicago, as account executive, to Buch-
anan-Thomas Adv. Co., Omaha, as account con-
sultant on grocery and drug packaged products.
GENERAL MILLS ATTEMPTING
EXTENSION OF RATE-CUTTING
GENERAL MILLS and Knox Reeves Adver-
tising, agency handling its Wheaties advertis-
ing, attempting to extend to summer of 1953
wholesale cut-rate announcement purchase
plan introduced this year [B» T.March 10.
Feb. 25]. Agency letter to stations asks their
acceptance of agreement granting agency, for
General Mills, "first refusal for a similar one-
minute spot announcement summer campaign
for 1953; such first refusal to run to March
1, 1953."
Plan for 1952, reportedly rejected by most
major stations, offered one-half of one-time
daytime rates for each of five or 10 spots daily.
80% to be broadcast in Class A time. As for
next year, agency letter says: "Naturally, the
terms and conditions of any future campaign
would again have to be worked out."
JAHNCKE NAMED TO DIRECT
ABC'S RADIO AND TV
ERNEST LEE JAHNCKE Jr., ABC vice
president for radio network, promoted to vice
president and assistant to President Robert E.
Kintner with responsibility for both radio
and television, effiective immediately, it was
learned Friday. Charles T. Ayres, vice presi-
dent for radio sales, advances to Mr. Jahncke's
former post as vice president for radio net-
work. Alexander Stronach continues as vice
president for TV. Successor to Mr. Ayres as
radio sales head not disclosed.
WICK CRIDER JOINS K&E
WICK CRIDER, vice president in charge of
new program development, BBDO, N. Y., ap-
pointed vice president in charge of radio and
television department of Kenyon & Eckhardt.
N. Y., last Friday by William Lewis, president
of agency [B*T, April 7). Mr. Crider prior to
his BBDO association was with J. Walter
Thompson Co.
CBS-TV CLINIC SCHEDULED
SPECIAL clinic on station operation, in view
of FCC's TV thaw, set for Waldorf-Astoria
Hotel, New York, May 1-2, J. L. Van Volken-
burg, president, CBS Television Network, an-
nounced today. Third in series, clinic ex-
pected to draw about 500 top executives of 62
TV and 207 CBS Radio affiliates.
Page 98 • April 14, 1952
BROADCASTING • Telecasting
FORERUNNER...
WLW
Forerunner of today's big, efficient outdoor
advertising industry was this scene. Early
in the century advertising posters of various
sizes were displayed on buildings, boards and fences-
wherever a suitable surface greeted the bill poster.
About the same time that billboards were becoming
standardized, other media — newspapers, magazines, car cards —
were also burgeoning with advertising as manufacturers
sought more and better ways to reach the public.
Then came radio . . . and advertisers quickly took advantage of
l^V^Vv^'|y'j\ " th'S nCW me^'um tnat enarj,led tnern t0 reacn millions of people simultaneously
with sound selling.
Now television has added sight to sound . . . and again advertisers were quick to
capitalize on the added impact this newest medium affords them.
In WLW-Land, these two media— WLW Radio and WLW-Television— used in combination,
offer advertisers the most efficient and economical way to
reach more people more often and more effectively.
THE NATION'S STATION AND ITS TV SERVICE
30 ca*tdU& , , , <ute fan ev&icf yean o£ tadia &i4to>iy
Back on April 13, 1922, a few hundred persons in Chicago heard a new voice in their ear-
phones. It was a new radio station, destined to become the leader in Midwest radio . . .
destined to pioneer in programming and sales techniques which have become standards of
the industry.
Those first few hundred persons in a single area of Chicago have grown to a family of
millions in five states — the hub of the thriving Middle West. These millions long ago
learned to rely on WMAQ for the newest and the best in home entertainment.
Advertisers, too, long ago learned that products and services find a host of willing buyers
when advertised by Station WMAQ and its crew of favorite personalities.
These 30 years of know-how and listener acceptance are ready to work for YOU and your
product or service. Ask your WMAQ or NBC Spot salesman for the complete story.
Ce
\eV*«
30
NBC RADIO IN CHICAGO
A Set
WMAQ
CHICAGO
BROADCASTING
TELECASTING
>UICK INDEX
Page
Heights 16
TOPS FOR PUBLIC SERVICE, TOPS FOR PROFIT
L£ 1
year
_
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IN THIS BROADCASTING
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Final television allocations report of the
Federal Communications Commission
Part II, April 14, 1952 Issue
HINGTON HEADQUARTERS
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EDITORIAL: ART KING, Managing Editor; EDWIN H.
JAMES, Senior Editor; J. Frank Beatty, Earl B.
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Copyright 1952 by Broadcasting Publications, Inc.
TABLE OF CONTENTS
Report & Page
Order In This
Paragraph Supple-
No. merit
THE PROCEEDINGS 1-11 3
GENERAL CONSIDERATIONS SUPPORTING THE ADOPTION
OF A TABLE OF ASSIGNMENTS FOR THE TELEVISION
SERVICE 12-18 3
THE CHANNELS 19-32 4
Use of the VHF 19-21 4
Utilization of the Entire UHF Television Allocation 22- 25 4
The Use of Channels 66-83 (782-890 Mcs.) 26- 32 5
EDUCATIONAL RESERVATION 33- 62 5
Who May be Licensed to Operate Non-commercial Educational
Stations : 50- 53 7
Partial Commercial Operation by Educational Stations 54- 59 7
The Use of the VHF For Non-Commercial Educational Television 60- 62 8
ASSIGNMENT, PRINCIPLES 63-214 8
The Basis of the Table of Assignments 63- 84 8
Prediction of Service Areas and Interference 85- 96 9
Grades of Service 97-102 10
Station Separations 103 12
The Measurement of Station Separations 104-108 12
The Minimum Co-channel Assignment Spacings 109-142 12
Classes of Stations: Powers and Antenna Height 143-165 15
Adjacent Channel Separations 166-171 17
Image Interference 172-173 20
I. F. Beat 174 20
Intermodulation 175-179 20
Multiple Interference 180-181 21
Facilities Spacing 182 21
Offset Carrier 183-188 21
Intermixture of VHF and UHF Channels 189-200 22
Change in the Assignment Table 201-208 22
Time Limitations on Changes in the Assignment Table 209-214 23
DIRECTIONAL ANTENNAS 215-224 24
STRATOVISION OR POLYCASTING 225-228 25
INTERNATIONAL CONSIDERATIONS 229-233 25
CANADA-UNITED STATES TELEVISION ASSIGNMENTS .... 234-236 26
MEXICAN-UNITED STATES TELEVISION ASSIGNMENTS . . . 237-247 28
THE TABLE OF ASSIGNMENTS (See Appendix E for Index) . . . 248-982 32
TABLE I— POPULATION DENSITY PER SQUARE MILE BY
ZONES 118
TABLE II— NUMBER OF CITIES OVER 50,000 AND LAND
AREA BY ZONE AND STATE Appendix A 120
F (50, 10) CURVES Appendix B 120
AMENDMENT PART 1 OF RULES Appendix C-l 123
AMENDED FORM 301 Appendix C-2 125
AMENDMENT PART 3 OF RULES Appendix D 131
INDEX — City by city assignments alphabetically by states Appendix E 163
CONCURRING OPINION OF COMMISSIONER WEBSTER. ... 165
SEPARATE OPINION OF COMMISSIONER HENNOCK CONCURRING
IN PART AND DISSENTING IN PART 165
DISSENTING OPINION OF COMMISSIONER JONES 171
ROADCASTING • Telecasting
April 14, 1952 Part II Final TV Report • Page 1
Television for the
New Orleans Market
(A statement of policy and an expression of thanks)
WWL thanks BROADCASTING & TELECASTING for their kind
comment on our plans in their editorial of January 21, 1952.
New Orleans, a city of 600,000, is like other large communities. There
is an urgent need for additional television service — to give the audi-
ence a choice of programs and the advertisers a choice of stations.
WWL believes that additional stations should be established as soon
as possible with a minimum of bickering and few, if any, hearings.
WWL filed a television application with the FCC on March 3, 1948,
and on February 17, 1950, tendered an amendment to specify
Channel 4.
WWL will adhere to its request for Channel 4. WWL will file no last-
minute amendments and will not try to outguess any other applicant.
WWL believes that in this manner the expansion of television ser-
vice to the people can be hastened.
NEW ORLEANS
CBS Radio Affiliate
A DEPARTMENT OF LOYOLA UNIVERSITY • REPRESENTED NATIONALLY BY THE KATZ AGENCY
Page 2 • April 14, 1952 Part II Final TV Report
BROADCASTING • Telecas
Before the
FEDERAL COMMUNICATIONS COMMISSION
Washington 25, D. C.
In the Matters of )
Amendment of Section 3.606 of the Commission's Rules and
Regulations
Amendment of the Commission's Rules, Regulations and
Engineering Standards Concerning the Television Broadcast
Service.
Utilization of Frequencies in the Band 470 to 890 Mcs. for
Television Broadcasting.
FCC 52-294
74219
Docket Nos. 8736 and 8975
Docket No. 9175
Docket No. 8976
SIXTH REPORT AND ORDER
By the Commission (Commissioner Bartley not participating; Commissioner Webster con-
curring; Commissioner Hennock concurring in part and dissenting in part; and Commis-
sioner Jones dissenting.)
Adopted: April 11, 1952.
Released: April 14, 1952.
THE PROCEEDINGS
These proceedings were insta-
ted on May 6, 1948, by a "Notice
Proposed Rule Making" (FCC
1569) designed to amend the
ble of television channel assign-
nts for the United States, set
in Section 3.606 of the Rules and
gulations of this Commission,
firing the hearing held by the
ommission pursuant to this No-
ce, evidence was introduced which
idicated the necessity for a re-
gion of the Commission's Rules,
I egulations and Standards with re-
ject to the technical phases of the
ilevision broadcast service.
! 2. On September 30, 1948, the
jmmission issued a Report and
rder (FCC 48-2182), commonly re-
rred to as the "freeze order",
general, this Order provided that
new or pending applications for
; construction of new television
joadcast stations would be acted
|on by the Commission; and that
!w and pending applications for
edification of existing authori-
itions would be considered on a
tse-to-case basis with action
tereon depending on the extent to
hich the requested modification
I fected the issues in the television
roceeding. In adopting the "freeze
j ,'der", the Commission pointed out
(at a national television assign-
ent plan and the Commission's
j ules, Regulations and Standards
I ust be based upon, and must re-
set, the best available engineering
formation. It was noted that the
i tmmission could not continue to
ake assignments under the ex-
ling Table since the evidence pre-
j pted at the hearing raised serious
jestions concerning the validity of
I bases upon which the Table
as constructed. The Commission
ited that the granting of addi-
'■ ttiai television authorizations
| ould make more difficult any re-
gions in the Table made neces-
ry by subsequent changes in the
files and Standards.
3. The current phase of the tele-
sion proceeding was initiated on
lly 11, 1949, by the issuance
I the Commission's "Notice of
I irther Proposed Rule Making"
'CC 49-948). Attached to" this
j Jtice were four appendices: Ap-
1 ndix A set forth the Commis-
>n's proposals to amend its tele-
sion Rules, Regulations and Engi-
ering Standards: Appendix B set
rth the methods and assumptions
on which the Commission's fig-
es and values specified in Appen-
dix A were based; Appendix C con-
tained the Commission's proposed
revision of its Table of television
channel assignments throughout the
United States and the Territories;
and Appendix D contained illustra-
tive assignments for Canada, Mex-
ico and Cuba indicating the manner
in which it might be necessary to
take into account the use of chan-
nels by these countries.
4. In September 1949, the Com-
mission began its hearings on the
color television issues in this pro-
ceeding and its First and Second
Color Reports were issued on Sep-
tember 1, 1950 and October 11,
1950, respectively (FCC 50-1064 and
FCC 50-1224).
5. Subsequently, on October 16,
1950, the Commission began hear-
ing the testimony of interested par-
ties who had filed comments con-
cerning the general issues set forth
in Appendices A and B of the No-
tice of July 11, 1949. These ex-
tensive hearings continued until
January 31, 1951, when the Com-
mission recessed in order to study
the record and determine whether
it should proceed with the hearings
on Appendices C and D in the light
of the evidence adduced on the
general issues.
6. On March 22, 1951, the Com-
mission issued its "Third Notice
of Further Proposed Rule Making"
(FCC 51-244). 1 In Appendices A
and B of the Third Notice, the Com-
mission set forth its conclusions
based on the hearing record devel-
oped with respect to the general
issues. The Commission at the
same time afforded interested par-
ties the opportunity to object to
the conclusions in Appendices A
and B by filing statements of ob-
jections.
7. Appendices C and D of the
Third Notice contained a new pro-
posed Table of television channel
assignments for the United States
and the Territories and new illu-
strative assignments for Canada
and Mexico. Pursuant to para-
graph 12 of this Notice, parties
were permitted to file comments
and oppositions to such comments
as might be filed by other persons
with respect to the proposals in
Appendices C and D.
8. On June 21, 1951, the Com-
mission issued its "Third Report"
(FCC 51-640) in the above entitled
proceedings. In this Report, the
1 Hereinafter referred to as the "Third
Notice."
Commission decided that it could
not, at that time, take action to
effect a partial lifting of the
"freeze." On July 12, 1951, the
Commission issued its "Fourth Re-
port and Order" (FCC 51-693)
which allocated to television broad-
casting the frequency band 470-500
Mcs. On July 25, 1951, the Com-
mission adopted its "Fifth Report
and Order" (FCC 51-752) amend-
ing its "freeze order" to permit
consideration on a case-to-case
basis of applications by existing li-
censees and permittees for special
temporary authority to increase
power within certain defined limits.
9. On July 25, 1951, the Commis-
sion issued an Order (FCC 51-739)
cancelling the oral hearings which
were scheduled to take place pur-
suant to the Third Notice. 2 This
Order provided all parties with an
opportunity to file sworn state-
ments or exhibits fully setting out
their position in support of the
pleadings they had filed. In addi-
tion, parties were permitted to sub-
mit sworn statements or exhibits
directed against statements or ex-
hibits offered by other parties and
to file briefs with respect to any
matter of fact or law raised by the
evidence. The Commission also
provided for oral presentations in
addition to the submission of sworn
statements or exhibits with respect
to any issue which in the Commis-
sion's judgment could not be satis-
factorily considered and disposed of
without oral presentation.
10. The Order of July 25, 1951,
also provided:
"In view of the fact that the
issues raised by Appendices A
and B of the Third Notice of
Further Proposed Rule Making
(FCC 51-244) are interrelated
with those raised by the issues
to be determined in the remain-
ing portion of these proceedings,
and in order to permit parties
to make a full presentation of
their cases, the Commission has
decided not to finalize Appen-
dices A and B at this time. How-
ever, sworn statements or ex-
hibits filed pursuant to para-
graph 5 above must be c.onsist-
ent with Appendices A and B,
with the following express ex-
ception: If a comment or op-
2 The procedural steps leading to the
cancellation of the oral hearings are
described in the Order of July 25, 1951
(FCC 51-739).
position with respect to Appen-
dices C and D of the Third No-
tice deviates from Appendices
A and B, a sworn statement or
exhibit inconsistent with Ap-
pendices A and B may be filed
pursuant to paragraph 5 above
if such statement or exhibit is
inconsistent with Appendices A
and B only to the extent that
the comment or opposition is
inconsistent with Appendices
A and B."
11. Upon consideration of the en-
tire record in this proceeding, the
Commission is now in a position to
issue a final Report with respect to
the matters covered by Appendices
A, B, C, and D of the Third Notice.
GENERAL CONSIDERATIONS
SUPPORTING THE ADOPTION
OF A TABLE OF ASSIGNMENTS
FOR THE TELEVISION
SERVICE
12. Toward the close of the War
in 1945, when it appeared that the
emergence of television as a
regular broadcasting service was
imminent, the Commission con-
ducted a rule making proceeding
(Docket 6780) resulting in the
adoption of the existing television
Rules and Standards, including the
present Table of Assignments. 3
This earlier Table which employs
VHF frequencies only, has served
as a framework for the growth
thus far of the television service.
It has been urged in this proceed-
ing that as a matter of policy 4 we
should abandon the concept of a
nationwide table of channel assign-
ments and permit applicants from
any community to apply for the
use of any channels provided cer-
tain general engineering criteria
were met. Upon careful considera-
tion of the record in this proceeding
we are convinced that the public
interest requires our continued ad-
herence to the concept of a table
of channel assignments as the most
effective method for assuring a
fair distribution of television serv-
ice throughout this country.
3 In FM also the Commission decided
that the optimum distribution of sta-
tions could best be accomplished by a
Table of Assignments.
4 The Commission has already deter-
mined in its Memorandum Opinion of'
July 13, 1951 (FCC 51-709) that it has.
legal authority to prescribe such a
Table of Assignments as part of its;
Rules.
ROADCASTING • Telecasting
April 14, 1952 Part II Final TV Report • Page 3-:
13. The Communications Act of
1934, among other things, estab-
lishes as a responsibility of the
Commission the "making avail-
able to all people of the United
States, an efficient, nationwide,
radio service," (Section 1), and
the effectuation of the distribution
of radio facilities in such a manner
that the result is fair, efficient and
equitable and otherwise in the pub-
lic interest from the standpoint of
the listening and viewing public of
the United States (Sections 303 and
307b). Our conclusion that these
standards can best be achieved by
the adoption of a Table of Assign-
ments is based upon three com-
pelling considerations: A Table of
Assignments makes for the most
efficient technical use of the rela-
tively limited number of channels
available for the television service.
It protects the interests of the
public residing in smaller cities and
rural areas more adequately than
any other system for distribution
of service and affords the most ef-
fective mechanism for providing
for non-commercial educational
television. It permits the elimina-
tion of certain procedural disad-
vantages in connection with the
processing of applications which
would otherwise unduly delay the
overall availability of television to
the people. Each of these factors
is discussed below.
14. One of the principal reasons
for an engineered Table of Assign-
ments incorporated into our Rules
is that it permits a substantially
more efficient use of the available
spectrum. It is clear that, mathe-
matically, once a fixed station
separation has been agreed upon,
the maximum number of stations
which can be accommodated on any
given channel becomes fixed. In
practice this theoretical maximum
cannot be achieved since the loca-
tion of cities capable of supporting
such stations will not follow any
such regular pattern of location.
But an Assignment Table drawn
upon an examination of the country
as a whole can confidently be ex-
pected to more closely approximate
the mathematical optimum, than
would assignments of stations
based upon the fortuitous deter-
minations of individual applicants
interested solely in the coverage
possibilities in a particular com-
munity iri-espective of the effect of
such assignments on the possibility
of making assignments in other
communities. We are convinced
that only through an engineered
Table of Assignments can areas
receiving no service or inadequate
service be kept to a minimum.
15. In our opinion there is an
equally significant reason why a
Table of Assignments should be
established in our Rules. For while
the record in this proceeding dem-
onstrates that the desire for broad-
casting service from local stations,
reflecting local needs and interests
is widespread, experience has
shown that many of the communi-
ties which cannot now support
television stations but would even-
tually be able to do so, will in the
absence of a fixed reservation of
channels for their use, find that
available frequencies have been
preempted. The same is true with
respect to the establishment of
any significant number of non-
commercial educational stations.
It might, of course, be possible to
achieve these results by allocating
a large block of frequencies for
these smaller cities and non-com-
mercial educational television with-
out specifying the assignment loca-
tion of particular channels. But
we are convinced that this could
only be done at the expense of un-
necessarily reducing the total num-
ber of channels available to meet
other television needs.
16. A further consideration com-
pels us to adopt the Table. When
we resume the processing of ap-
plications for television stations,
we expect to have on file an ex-
ceedingly large number of applica-
tions. We find that in the absence
of a fixed Assignment Table it
would be unduly complex — and per-
haps impossible — to decide all con-
flicting demands among communi-
ties in individual licensing proceed-
ings. Once it is recognized that
these conflicting demands are in-
terrelated, it becomes apparent that
they can most satisfactorily be
decided in one hearing. Moreover,
a question is raised in view of the
decision of the Supreme Court in
Ashbacker Radio Cor]}, v. Federal
Communications Commission, 326
U. S. 327, whether it would not be
necessary as a matter of law to
decide all these cases in one or
several very large proceedings.
Accordingly, we find that the de-
termination of the questions relat-
ing to the equitable distribution of
facilities among the cities and
states in one rule making proceed-
ing such as we have here conducted
was conducive to the best dispatch
of our business, satisfied the ends
of justice and was required in the
public interest.
17. It is contended that the
establishment of a Table of Assign-
ments such as has been adopted
herein does not provide sufficient
flexibility in the assignment of
channels as to enable us to recog-
nize economic, geographic, popula-
tion and other pertinent differences
between communities and areas.
This is in effect an argument that
a Table of Assignments cannot pos-
sibly achieve results which are as
much in the public interest, con-
venience and necessity, or as "fair,
efficient and equitable" as the "ap-
plication" or "demand" method of
assigning channels. But it has
not been in any wise demonstrated
by anyone making this contention
that the end result of the claimed
"flexibility" for the "application"
or "demand" method of assigning
television channels throughout the
country will be a more fair, or more
equitable, or a more efficient as-
signment of television facilities
throughout the country. Indeed,
it is almost self evident that as-
signments made upon the "applica-
tion" or "demand" method neces-
sarily leads to results which do not
adequately reflect on a nationwide
basis significant comparative needs
as well as differences among com-
munities throughout the country.
We find no merit in the contention
that by the adoption of a Table
we have generally or specifically
disregarded any pertinent public
interest factors. We have given
parties a full opportunity to pre-
sent comments and evidence with
respect both to the basic principles
and standards underlying the Table
and with respect to proposed as-
signments for specific communities.
Particularly, where parties did not
think our proposed assignments
were fair or equitable, or where
they felt that we have improperly
assigned channels to individual
communities, they have been af-
forded an opportunity to establish
their contentions in this hearing.
All these objections and the
relevant comments and evidence
have been most carefully considered
in connection with our decision
herein.
18. In view of the foregoing, we
find that the public interest re-
quires the establishment of a Table
of Assignments such as we have
adopted herein.
THE CHANNELS
Use of the VHF
19. Since the deletion of Chan-
nel 1 in 1948 the Commission has
allocated 12 channels, Channels
2-13 in the 54-216 Mc. band, for use
by the television broadcast serv-
ice. The Commission's Third
Notice proposed to continue this
allocation.
20. Two parties filed comments
pursuant to Paragraph 11 of the
Third Notice objecting to the fact
that the Commission has not pro-
vided additional VHF channels.
Allen B. DuMont Laboratories,
Inc.," objects that no finding was
made on the feasibility of allocat-
ing 1 or more additional VHF chan-
nels. A. Earl Cullum, Jr., objects
that an additional television chan-
nel was not allocated in the fre-
quency range from 72 to 78 Mcs.
21. In order to allocate addi-
tional VHF channels to the tele-
vision service, it would be neces-
sary to delete frequencies from one
or more of the other radio services
which have been allocated fre-
quencies in this portion of the ra-
dio spectrum. While there is
testimony in the record as to the
possibility and alleged desirability
of such a reallocation of frequen-
cies, this proceeding has included
no issue or proposal by the Com-
mission or the parties for the real-
location of specific frequencies nor
any evidence evaluating the com-
parative needs of the various radio
services for the pertinent VHF fre-
quencies. Accordingly, this pro-
ceeding affords no basis for a deci-
sion withdrawing frequencies from
other services (both government
and non-government) for the pur-
pose of creating additional VHF
television channels.
Utilization of the Entire UHF
Television Allocation
22. In the Third Notice, the Com-
mission stated with respect to the
utilization of the UHF bands:0
B. Utilization of entire UHF
band. In its Notice of Further
Proposed Rule Making, issued
on July 11, 1949, the Commis-
sion proposed to assign forty-
5 In 1948 during the first part of these
proceedings DuMont suggested a means
of obtaining additional VHF channels
by the use of government frequencies
Since DuMont did not refer to this
proposal in the comment filed pursuant
to the Third Notice, no further con-
sideration is being given to that pro-
posal. See also Paragraph 4 of the
Notice of Further Proposed Rule Mak-
ing issued July 11, 1949, in this proceed-
ing (FCC 49-948).
c The UHF band is defined to include
the frequency range 300 Mc.-3000 Mc.
Television is allocated that portion of
the UHF band between 470 and 890
Mcs.
Page 4 • April 14, 1952 Part II Final TV Report
two 6-megacycle channels ('
through 55) in the lower portii
of the UHF band for commerc
television broadcasting.
Commission proposed to assi
32 of the above UHF chann
for use by metropolitan static
and the remaining 10 chann
for use by community statioi
During the hearings conduct
by the Commission with resp
to the general issues in the per
ing television proceedings, tes
mony was presented whi
favored the allocation of t
entire UHF band for co
mercial television broadcasth
Although some testimony xi
presented which favored the
location of a portion of the UI
band at this time pending t
acquisition of additional da
greater support was given
the proposal to assign televisi
channels in the entire UHF ba
for immediate use. It was urgL
that a need existed for ad
tional commercial televis
channels; that such an alio
tion would encourage devel
ments in UHF equipment; £
that due to problems not pre
ously considered, i.e., oscilla
radiation, intermodulation,
age interference, etc., m<
channels were necessary to p:
vide an adequate number
usable channels. Some tes
mony was presented to the
feet that the allocation of
lower portion of the UHF ba
was preferable because bet
coverage and equipment p
formance could be expec' :
there. On the other hand, th
was testimony to the effect tl
differences would not be app
ciable throughout the ent
UHF band. In any event,
effect of such differences
the optimum utilization of
band are likely to be small,
cordingly, the Commission
concluded that allocation of
entire UHF band for televis!
broadcasting on a regular ba
would result in the maxim
utilization of television chann
in the United States and wo
be in the public interest.
23. Comments in support of
above proposal have been filed
the American Broadcasting Cc
pany and RCA-NBC. The gr
demand for television service b>
by commercial and non-commerc
educational interests evidenced
the portion of the proceeding de
ing with Appendices C and D
the Third Notice clearly suppo,
the use at this time of the ent
UHF television allocation for rF
ular television operations. No
jection to the proposal was fil
Accordingly, the Commission '
herewith finalizing the allocat
of the entire UHF television hi
for use at this time by televis
on a regular basis
24. The Commission's Third 1
tice left undecided the manner
which the band 470 to 500 M
would be allocated. At that ti
the Commission had not yet det
mined whether that band sho
be allocated to multi-chani
broadband common carrier mol
radio service or to television bro
casting. In the Fourth Rep
and Order in these proceedi
(FCC 51-693) the Commission
located the 470-500 Mc. b
for television broadcasting. 1
grounds for its decision are
BROADCASTING • Telecast!
forth fully in the Fourth Report
and Order. Accordingly, the Com-
mission is now in a position to
make available for the television
broadcast service 70 UHF channels
(Channels 14 through 83), located
between 470-890 Mc.
25. Statements were filed by
Mercer Broadcasting Company,
Trenton, New Jersey; Lehigh Val-
ley Television, Inc., Allentown,
Pennsylvania; Radio Wisconsin,
Inc., Madison, Wisconsin; and
Presque Isle Broadcasting Co.,
Erie, Pennsylvania, contending,
among other things, that all com-
mercial television stations should
be assigned to the UHF band.
The statements allege that many
of the economic and competitive
problems which would arise be-
cause television broadcasting will
be expanded into the UHF portion
of the spectrum would be obviated
if no commercial television broad-
casting were permitted in the
VHF. These objections, however,
do not point out any specific testi-
mony or evidence to support the
large scale reallocations and re-
assignments which would thereby
be required nor do they make any
concrete proposal. We are not,
moreover, convinced that an ade-
quate showing has been made that
sufficient spectrum space would be
provided for an adequate nation-
wide television service if only the
UHF portion of the spectrum is
allocated for commercial television
broadcasting. Accordingly, we have
decided that commercial television
operations should be provided for
in both bands of the spectrum al-
located for television broadcast-
ing.
. The Use of Channels 66-83
(782-890 Mc.)
26. In making up the Table of
Assignments proposed in the Third
Notice the Commission made spe-
cific assignments to particular
cities and communities only on
I . Channels 2 through 65. Channels
H 66 to 78 or 83 7 were designated as
W flexibility channels and no specific
assignments to individual cities
or communities were made on these
channels. It was provided in the
Third Notice that persons desiring
to file an application for a station
in a community which (1) is not
listed in the Table of Assignments
and (2) is not eligible for an as-
signment, without the necessity of
rule making proceedings, might
file an application for a station on
one of the flexibility channels with-
out further rule making. It was
provided, however, that stations on
flexibility channels could not be ap-
plied for, in this manner, in any
community assigned a channel in
the Table or which was otherwise
)ti "'eligible for such an assignment
without further rule making under
the 15 mile rule."
27. In addition to the use of flexi-
bility channels as set forth above,
the Third Notice provided for the
7 The use of the 470-500 Mc. band was
still under consideration at the time
of the issuance of the Third Notice.
8 The Third Notice, as amended by FCC
51-410, provided:
"A channel assigned to a community
in the Commission's Table of Tele-
vision Assignments shall be avail-
able, without the necessity of rule
making proceedings, to any other
community which is located within
15 miles of the assigned community
and which has no assignment of its
own provided the minimum separa-
tions set forth in Paragraphs E and
r G herein are maintained."
use of flexibility channels for ex-
perimentation in stratovision and
polycasting. As has been pointed
out in another portion of this Re-
port no comments have been filed
pursuant to Paragraph 11 of the
Third Notice with further refer-
ence to the stratovision or poly-
casting. Several of the parties
however, have made proposals for
the use of Channels 66-83 in a
manner other than that provided
for in the Third Notice. Objection
has been made to the proposal
of the Commission to set aside
some of the UHF for use as flexi-
bility channels and parties have
requested that the Commission at
this time assign all of the channels
in the UHF to specific communi-
ties. Two arguments are made.
First, that certain specific com-
munities have present need of an
assignment that only can be es-
tablished if use is made of Chan-
nels 66-83 for specific assignments.
The other contention is that if all
of the 782-890 Mc. band is not fully
assigned at this time an inefficient
use will be made of the channels
available in this band.
28. At the outset it should be
pointed out that the provision for
flexibility channels (Channels 66-
83) in the Third Notice was itself
a reservation, although not a spe-
cific reservation for particular
cities or communities, made to as-
sure that channels will be available
for cities and communities not
otherwise provided for on Channels
2-65 of the Table of Assignments,
particularly the smaller cities and
communities of the country. Clear-
ly, the Commission should leave
some of the spectrum allocated to
television unassigned. For while the
Commission may, upon the basis
of the evidence, viewed in the light
of its experience with broadcast-
ing-, make reasonable provision for
television facilities in the various
communities of the country, it can-
not predict with complete accuracy
every community in which there
may eventually develop demand for
television. Accordingly, it is de-
sirable to leave a portion of the
spectrum allocated to television
unassigned.
29. We therefore adhere to our
proposal in the Third Notice that
the whole of the spectrum allo-
cated to television should not be
assigned at this time to specific
cities or communities. As a mat-
ter of fact, it is clear from in-
spection of the Table adopted here-
in that possible assignments have
not been made on Channels 2-65
as well as on Channels 66-83. We
recognize, however, that need may
exist at this time for the assign-
ment of additional channels to in-
dividual cities and communities
even though they have already
been assigned channels in the
Table. Therefore, where a request
has been made for the assignment
of a channel to an individual com-
munity, we have on a case-to-case
basis considered whether such an
assignment should be made in the
Table of Assignments. We wish
to point out, however, that the
0 Communications Measurements Labo-
ratories, Inc., New York; Radio Ken-
tucky, Inc., Louisville, Kentucky; Ra-
dio Virginia, Inc., Richmond, Virginia,
and Kingston Broadcasting Corpora-
tion, Kingston, New York, all have
filed objections which request that the
Commission assign all of the UHF band
allocated to television and leave no
channels for use as flexibility channels.
DuMont proposed that channels in the
782-890 Mc. band be made available for
use by any applicant.
Commission must act carefully in
considering assignments to commu-
nities that already have assign-
ments, particularly on Channels
66-83. The number of assignments
that can physically be made on
Channels 66-83, particularly in
areas where cities are located close
together, is indeed limited. Ac-
cordingly, it must be clearly and
affirmatively demonstrated that a
channel from the group 66-83
should be assigned at this time to
a community which has assign-
ments in the Table before we will
make an additional assignment to
the community. The portion of
this spectrum left unassigned is
intended to be used primarily in
cities and communities without any
assignments in the Table and in
situations where either non-com-
mercial educational or commercial
assignments are not included in
communities listed in the Table.
30. In view of the comments that
have been filed and upon considera-
tion of the whole record, we be-
lieve, however, we should not per-
mit channels 66-83 to be used solely
on the basis of the filing of an ap-
plication but should rather require
applicants to secure an assignment
in the Table by rule making before
the application for a station will be
considered. By doing so we are in
a position to minimize any inef-
ficiency involved in the proposal
made in the Third Notice.10 Accord-
ingly, in the Rules we have adopted
herein, no application for a tele-
vision station will be considered by
the Commission if the channel re-
quested is not listed as an assign-
ment to the community involved in
the Table of Assignments.
31. The Joint Committee on Edu-
cational Television suggested in a
comment that the proposal with
respect to flexibility channels be
modified so as to permit an educa-
tional institution to make applica-
tion for a non-commercial educa-
tional television station on Chan-
nels 66-83 in any community in
which no channel has been reserved
for such a station. The same pro-
posal has been made for similar
reasons by the Board of Regents of
the University of the State of New
York, the Public Schools, Spring-
field, Massachsetts, Gary Public
Schools, Gary, Indiana, Utah State
Agricultural College, Logan, Utah,
the State of New Jersey, and the
Connecticut State Board of Edu-
cation. The effect of this proposal
would be to permit Channels 66-83
to be used on an application basis
for non-commercial educational
purposes not only in cities which
are not assigned a television chan-
nel under the Table, but also in
cities with commercial assignments
but which do not have an educa-
tional reservation. No one has
objected to these proposals.
32. We recognize that cities
which do not have educational
reservations or a non-commercial
educational station in operation
should have an opportunity to use
any portion of the spectrum unas-
signed for such purpose. Accord-
ingly, where an appropriate show-
ing is made in a rule making pro-
ceeding, as indicated above, assign-
ments in the Table will be made for
non-commercial educational sta-
tions where the community in-
volved does not have an educa-
tional reservation and no non-com-
mercial educational station is in
operation. 11
THE EDUCATIONAL
RESERVATION
33. Section VI of Appendix A
of the Third Notice contained a
statement that as a matter of
policy certain assignments in the
VHF and UHF would be reserved
for the exclusive use of non-com-
mercial television stations. Care-
ful consideration has been given
to the exceptions taken to this
policy proposal in comments filed
by several parties 12 pursuant to
Paragraph 11 of the Third Notice.
For the reasons set forth below,
the Commission has concluded that
the record does support its pro-
posal 13 and it is hereby adopted in
the public interest as the decision
of the Commission.
34. The only comments directed
against the proposal which fulfill
the requirements of Paragraph 11
of the Third Notice are those filed
by NARTB-TV and Allen B. Du-
Mont Laboratories, Inc. The others
do not specify their objections nor
do they cite the evidence on which
their objections are based. It is
difficult to ascertain in some cases
whether the objection is in fact
based upon the view that there is a
failure of the record to support the
proposal or upon some other gen-
eral disagreement with the pro-
posal. Since, however, the com-
ments filed with NARTB-TV and
DuMont clearly cover all the objec-
tions to the proposal made by any
10 The manner in which Channels 66-83
may be assigned is already determined
and limited to a substantial degree by
the assignments in the Table together
with the minimum assignment spacing
requirements adopted herein. What-
ever the inefficiency that may remain,
we believe that the flexibility retained
by leaving some of the television spec-
trum unassigned is necessary and de-
sirable in order that adequate provi-
sion can be made for smaller cities
without assignments in the Table and
to provide for some future adjustment
of the Table.
BROADCASTING • Telecasting
11 In recognition of the fact that the
unassigned portions of the spectrum
are being reserved primarily for cities
and communities without assignments
or without any non-commercial educa-
tional or commercial assignments, we
have below provided an exception to
the general one year ban on amend-
ment of the Table of Assignments, so
that petitions to amend the Table will
be considered and acted on in this one
year period upon petition (1) for as-
signment of a channel where no as-
signment has been made in the Table
to a community, and the community is
not eligible for an assignment under
the 15 mile rule (2) for assignment of a
non-commercial educational channel
where no such assignment under the
Table of Assignments is available in the
community involved or (3) for assign-
ment of a commercial channel to any
community listed in the Table to which
no commercial assignment has been
made.
12 These parties are: NARTB-TV, Allen
B. DuMont Laboratories, Inc., Radio
Kentucky, Inc., Capitol Broadcasting
Co., and The Tribune Co. Some com-
ments were filed which challenged the
power of the Commission under the
Communications Act to reserve chan-
nels for this purpose. Such conten-
tions have been disposed of by the
Commission's Memorandum Opinion
of July 13, 1951 (FCC 51-709). Other
comments objected to the reservation
of a channel in a given community.
These objections have been considered
in another portion of this Report. The
Joint Committee on Educational Tele-
vision filed comments in support of the
educational reservation, as did many
individual educational institutions, and
other civic non-profit organizations.
13 Communications Measurements Labo-
ratories, Inc. has taken issue with the
use of the word "nationwide" in de-
scribing the reservation of channels
for this purpose. The proposal is self-
explanatory in this respect. Although
channels have been reserved through-
out the nation, the reservation does not
set apart any single channel or group
of channels on a nationwide basis.
April 14, 1952 Part II Final TV Report • Page 5
of the other parties, a discussion
of their exceptions will cover those
of the other parties, and it will
not be necessary to determine
whether the latter comments must
be rejected for failure to comply
with the provisions of Paragraph
11 of the Third Notice.
35. In view of the rather com-
prehensive and detailed exceptions
taken to Section VI of Appendix
A it is necessary to review the na-
ture and extent of the Commis-
sion's proposal in the Third Notice.
An extensive hearing was held by
the Commission on the issue:
whether television channels should
be reserved for the exclusive use
of non-commercial educational sta-
tions. A total of 76 witnesses
testified on this issue. 11 Among the
subjects upon which the proponents
of reservation presented evidence
were: the potential of educational
television both for in-school and
adult education, and as an alter-
native to commercial program-
ming; the history of education's
use of other broadcast media and
of visual aids to education; the
possibility of immediate or future
utilization of television channels by
public and private educational
organizations and the methods
whereby such utilization could be
effectuated; the type of program
material which could be presented
over non-commercial television sta-
tions; the history of and prospects
for educational organizations' se-
curing broadcast opportunities
from commercial broadcasters; and
the number of channels, both UHF
and VHF, which would be required
to satisfy the needs of education
throughout the country. The wit-
nesses who opposed the principle
of reservation, contending that it
was unlikely that educators would
make sufficient use of the reserved
channels to warrant withholding
them from commercial applicants,
and that the best results could be
achieved by cooperation between
educational groups and commercial
broadcasters, testified principally
about the past record of educators
in broadcasting, the cost of a tele-
vision station, and cooperation be-
tween commercial broadcasters and
educational institutions.
36. On the basis of the record
thus compiled, the Commission con-
cluded, as set forth in the Third
Notice, that there is a need for
non-commercial educational televi-
sion stations; that because educa-
tional institutions require more
time to prepare for television than
commercial interests, a reservation
of channels is necessary to insure
that such stations come into exist-
ence; that such reservations should
not be for an excessively long
period and should be surveyed from
time to time; and that channels in
both the VHF and UHF bands
should be reserved in accordance
with the method there set forth.
37. It has been contended that
the record in this proceeding fails
to support the Commission's pro-
posal in three basic respects; that
it has not been shown that educa-
tional organizations will, in fact,
require a longer period of time
" Of this number, all but five were
called by educational organizations or
testified in their own behalf in support
of the position taken by such organiza-
tions in favor of an affirmative resolu-
tion of the question. Two other wit-
nesses were in favor of the principle
of reservations but differed with wit-
nesses presented on behalf of educa-
tional groups with respect to the man-
ner and extent of reservation.
to prepare to apply for television
stations than commercial broad-
casters; that it should have been
found that the reservation of chan-
nels for this purpose will result in
a waste of valuable frequency
space because of non-usage and be-
cause of the limited audience ap-
peal that educational stations will
have; and that no feasible plan
for stable utilization of channels
by educational institutions has been
advanced, particularly with respect
to the problem of licensee respon-
sibility.
38. None of the commenting
parties have contended that the
record has failed to support the
findings of the Commission in the
Third Notice that, based on the im-
portant contributions such stations
can make in the education of the
in-school and adult public, there is
a need for non-commercial educa-
tional stations. The objections to
the Commission's proposal must,
therefore, refer to the desire and
the ability, as evidenced in the
record, of the educational com-
munity to construct and operate
such stations. 15 We conclude that
the record shows the desire and
ability of education to make a sub-
stantial contribution to the use of
television. There is much evidence
in the record concerning the activi-
ties of educational organizations in
AM and FM broadcasting. It is
true and was to be expected that
education has not utilized these
media to the full extent that com-
mercial broadcasters have, in terms
of number of stations and number
of hours of operation. However, it
has also been shown that many of
the educational institutions which
are engaged in aural broadcasting
are doing an outstanding job in
the presentation of high quality
programming, and have been get-
ting excellent public response. And
most important in this connection,
it is agreed that the potential of
television for education is much
greater and more readily apparent
than that of aural broadcasting,
and that the interest of the educa-
tional community in the field is
much greater than it was in aural
broadcasting. Further, the justi-
fication for an educational station
should not, in our view, turn simply
on account of audience size. The
public interest will clearly be
served if these stations are used
to contribute significantly to the
educational process of the nation.
The type of programs which have
been broadcast by educational
organizations, and those which the
record indicates can and would
be televised by educators, will pro-
vide a valuable complement to
commercial programming.
39. We do not think there is
merit in the contention that the
record, with respect to the general
phase of the hearing, does not sup-
port the general principle of a
reservation of channels for educa-
tional purposes as set out in the
Third Notice because it does not
contain detailed information with
tion to Comments and Proposal:
Other Parties, has submitted the results
of a survey which bear upon this ques-
tion. Insofar as the survey bears upon
any specific reservation, DuMont had
the opportunity to present it in the por-
tion of the hearing dealing with Ap-
pendix C. The Third Notice was not
intended to permit the filing of new
material on the matters which were
already the subject of hearing. Du-
Mont had an opportunity to present
this type of evidence in the general
phase of the proceeding.
regard to the desire, ability and
qualifications of the educational
organizations to construct a non-
commercial educational station, or
the competing commercial inter-
ests which desire to bring tele-
vision service to the public. In
preparing a proposed Assignment
Table for the entire nation which
would provide the framework for
the growth of television for many
years to come, we could not limit
our perspective to immediate de-
mand for educational stations
under circumstances where all com-
munities did not have an appor-
tunity to give full consideration to
the possibilities of television for
educational purposes and to mobi-
lize their resources. Moreover, eviT
dence of specific demand for educa-
tional television was submitted for
several communities in the general
phase of the hearing, and in addi-
tion there was presented an esti-
mate of the number of channels
required for this purpose for one
section of the country based upon
the size of the various communi-
ties and their general educational
requirements. We do not think it
unreasonable to believe that gen-
eral principles of assignment may
be derived from such evidence, and
that such principles may validly
be applied to comparable commun-
ities, for the purposes of drawing
up a nationwide assignment plan.
See, e.g., The New England Divi-
sions Case, 261 U. S. 184, 197-199
(1923).
40. Moreover, the Third Notice
provided for the contesting of spe-
cific reservations in any com-
munity. The Assignment Table
adopted below has been prepared
after consideration of the specific
evidence in support of, as well as
in objection to, specific proposed
reservations and after considera-
tion of the overall needs of all
communities for television service.
41. The great preponderance of
evidence presented to the Commis-
sion has been to the effect that the
actual process of formulating plans
and of enacting necessary legisla-
tion or of making adequate finan-
cing available is one which will
generally require more time for
educational organizations than for
commercial interests. The record
does, of course, show that there are
some educational institutions which
are now ready to apply for tele-
vision broadcasting licenses, but
this in no wise detracts from the
unavoidable conclusion that the
great mass of educational institu-
tions must move more slowly and
overcome hurdles not present for
commercial broadcasters, and that
to insure an extensive, rather than
a sparse and haphazard develop-
ment of educational television,
channels must be reserved by the
Commission at this time. There
is moreover, abundant testimony
in the record that the very fact of
reserving channels would speed the
development of educational tele-
vision. It was pointed out that it
is much easier for those seeking to
construct educational television
stations to raise funds and get
other necessary support if the
channels are definitely available,
than if it is problematical whether
a channel may be procured at all.
42. With regard to possible
waste of the reserved channels by
non-use, it is contended that evi-
dence offered in the general portion
of the hearing, concerning the
record of performance of non-
c
commercial educational agencie
in aural broadcasting, and thei
plans and abilities to meet the inj ior
stallation and programming cost
of television, can lead only to th
conclusion that waste of limitei
spectrum space through non-usag
will result from the reservation o
channels for non-commercial eduj
cational stations. To whateve
extent the position taken in thes
exceptions is that any immediat
non-use of channel space availabl
for television constitutes a wast
of channels the Commission canno
agree. The basic nature of a res
ervation in itself implies some non
use : to attribute waste of spectrun ta:
to the Commission's proposal con
cerning the use of certain channel: ^
by non-commercial educational sta1*
tions without attributing it t<
those assignments in the Table foi 'B
smaller cities, which may not b<! uf
used for some time, is misleading
The very purpose of the Assign
ment Table is to reserve channel
for the communities there listec
to forestall a haphazard, inefficien
or inequitable distribution of tele
vision service in the United States!^
throughout the many years tc |r(
come. Moreover, as pointed out ir
another portion of this Report, the
whole of the Table of Assignments
including the reservations of chanj
nels for , use by non-commercia
educational stations is subject t(
alteration in appropriate rul
making proceedings in the future; jUl
and any assignment, whether ar! m
educational reservation or not, maj la|
be modified if it appears in the pub ^
lie interest to do so.
43. We do not believe that
order to support our decision t(
reserve channels for non-com
mercial educational stations it v.
necessary that we be able to fine
on the basis of the record before us
in the general phase of the hearing
that the educational communit
of the United States has demon p
strated either collectively or indi
vidually that it is financially quali
fied at this time to operate tele
vision stations. One of the rea
sons for having the reservation i;
that the Commission recognizes
that it is of the utmost importance
to this nation that a reasonable
opportunity be afforded educationa
institutions to use television as £
non-commercial educational medi
um, and that at the same time i1
will generally take the educationa
community longer to prepare foi
the operation of its own television [jf
stations than it would for some \
commercial broadcasters. This ap-jj
proach is exactly the same as thai
underlying the Assignment Table-
as a whole, since reservations oi
commercial channels have beerj
made in many smaller communis
ties to insure that they not be;
foreclosed from ever having tele
vision stations.
44. Although the record in th<
general phase of the proceeding;
does not contain any detailed show-1 rej
ing on a community-by-communitj1 pai
basis that the educational organiza
tions have made detailed investiga
tion of the costs incident to th<
construction and operation of tele
vision stations and of the exacl
sources from which such funds
could be derived in the near future
nevertheless, the record, as a whole
does indicate that educationa
organizations in most communities
where reservation has finally beei
made will actually seek the neces
Page 6 • April 14, 1952 Part II Final TV Report
BROADCASTING • Telecasti
suj ijary funds. Furthermore, in-
fo crested persons have had an op-
le £ i portunity to present evidence in
Cl!" the city-by-city portion of the hear-
ings as to whether such funds will
^ be sought or will become available
lsaE-in specific communities. It will
rV admittedly be a difficult and time
eM consuming process in most in-
e,,'r5tances, but the likelihood of ulti-
"I mate success, and the importance
Ml to the public of the objective
'^ sought, warrants the action taken.
'^ Several educational institutions, it
* was indicated on the record as
'p early as the general portion of the
Mt hearing, had applied for television
'""J stations. The amounts of money
C0ltl spent by other public and private
!lf ] educational groups in aural broad-
;ti pasting indicates that the acquisi-
tion of sufficient funds for tele-
™ "vision would not be an insurmount-
:. 'I'1 able obstacle. It has been shown,
"?-for example, that considerable
'^j'sums have already been spent on
M'jvisual aids to education. Tele-
n'vision is clearly a fertile field for
H1 endowment, and it seems probable
- that sufficient funds can be raised
^jiboth through this method and
f'!' through the usual sources of funds
Wfor public and private education
Wto enable the construction and
I'I't operation of many non-commercial
1 3 educational stations. As concerns
flKthe costs of operation there is the
J'1 possibility of cooperative program-
a"'ming and financing among several
""educational organizations in large
a; communities. The record indicates
ia!;that educational institutions will
fl| « unite in the construction and opera-
tion of non-commercial educational
jl television stations. Such coopera-
tive effort will, of course, help to
,nH(make such stations economically
((feasible. The fact that somewhat
in, , novel problems may arise with re-
us;, spect to the selection and designa-
tion of licensees in this field does
jtjHBiot — as some have contended — con-
)„'{[, stitute a valid argument against
jjjil the concept of educational reserva-
jjii] tions.
Ie«| 45. Several alternative methods
|s for utilizing television in educa-
isi tion have been presented to the
:e: s Commission, but we do not think
iticthat any of them is satisfactory.
| i 'One proposal is to utilize a micro-
Be. wave relay or wired circuit system
si of television for in-school educa-
ii ittional programs. It appears that
ii i the cost of a wired circuit for the
1a i schools in larger cities might be
on- prohibitive; but the determinative
on .objection to such a proposal is that
wjit would ignore very significant
p '{aspects of educational television,
awttt is clear from the record that an
M Important part of the educator's
era effort in television will be in the
a field of adult education in the home,
liji-as well as the provision of after
w school programs for children.
\f 46. The NARTB-TV contended
that the solution lay in the volun-
Jfl; tary cooperation of educators and
[<>j commercial broadcasters in the
^ presentation of educational pro-
ng grams on commercial facilities.
'■''We conclude, however, that this
i sort of voluntary cooperation can-
lf" not be expected to accomplish all
V the important objectives of educa-
j. ,j tional television. In order for an
eL educational program to achieve its
fs;purpose it is necessary that broad-
a i cast time be available for educa-
:. tors on a regular basis. An audi-
" ence cannot be built up if educators
5 'rare forced to shift their broadcast
period from time to time. More-
over, the presentation of a com-
prehensive schedule of programs
comprising a number of courses
and subjects which are designed
for various age and interest groups
may require large periods of the
broadcast day which would be dif-
ficult if not impossible to obtain
on commercial stations.
47. Another alternative was pro-
posed by Senator Edwin C. John-
son of Colorado. This proposal is
elaborated in the Senator's state-
ment:
"It is my belief as I have re-
peatedly said that the Commis-
sion could and should impose a
condition on all television licen-
ses that a certain amount of time
be made available for educa-
tional purposes in the public in-
terest as a sustaining feature.
In this manner, television can
become available for educational
work now without saddling
schools with the enormous bur-
den and expense of construct-
ing and operating a non-commer-
cial educational station. ... It
is my considered opinion that
the Commission can best serve
the public interest and at the
same time extend extremely
profitable assistance to the edu-
cational processes of this coun-
try by imposing a condition in
each television license issued
which would require the avail-
ability of appropriate time for
educational purposes."
48. It must be remembered that
the provision for non-commercial
educational television stations does
not relieve commercial licensees
from their duty to carry programs
which fulfill the educational needs
and serve the educational interests
of the community in which they
operate. This obligation applies
with equal force to all commercial
licensees whether or not a non-
commercial educational channel has
been reserved in their community,
and similarly will obtain in com-
munities where non-commercial
educational stations will be in
operation.
49. Aside from the question of
the legal basis of a Rule which
would accomplish Senator John-
son's proposal, the Commission
feels it would be impracticable to
promulgate a rule requiring that
each commercial television licensee
devote a specified amount of time
to educational programs. A proper
determination as to the appropriate
amount of time to be set aside
is subject to so many different
and complex factors, difficult to
determine in advance, that the pos-
sibility of such a rule is most ques-
tionable. Thus, the number of sta-
tions in the community, the total
hours operated by each station,
the number of educational institu-
tions in the community, the size
of the community, and countless
other factors, each of which will
vary from community to commu-
nity, would make any uniform rule
applicable to all TV stations un-
realistic. All things considered, it
appears to us that the reservation
of channels for non-commercial
educational stations, together with
continued adherence by commer-
cial stations to the mandate of
serving the educational needs of
the community, is the best method
of achieving the aims of educa-
tional television.
Who May Be Licensed To Operate
Non-Commercial Educational
Stations.
50. While the Third Notice did
not specify who would be eligible
to own and operate a non-commer-
cial educational station, the Com-
mission has in the past restricted
the ownership and operation of
such stations to non-profit educa-
tional organizations.
51. The United States Confer-
ence of Mayors and the Municipal
Broadcasting System, City of New
York, have in appropriate com-
ments proposed that eligibility be
extended to any municipality op-
erating educational institutions.
The Municipal Broadcasting Sys-
tem states that a "more expedi-
tious management of educational
television in the City of New York
from an administration stand-
point" would result if it were per-
mitted to operate a television sta-
tion. It further stated that "if
the Municipal Broadcasting System
is eligible to operate television fa-
cilities, the station can be utilized
by all of the educational institu-
tions over which it has jurisdiction,
rather than having responsibility
for the operation placed in a par-
ticular school."
52. The Commission is of the
opinion that in any community
where an independent educational
agency is constituted, and is eli-
gible under the Commission's rules
to apply for a non-commercial edu-
cational television station, there are
no compelling reasons for extend-
ing eligibility to municipal authori-
ties. The continued operation by
the Board of Education of the City
of New York since 1939 of non-
commercial educational Station
WNYE indicates that no insur-
mountable administrative barriers
exist which would preclude the
Board of Education as a potential
licensee in the television field. Sim-
ilarly, there is no evidence to in-
dicate that the Board of Educa-
tion of the City of New York, now
eligible under the present rules,
would give less access to other
educational institutions were it the
licensee of a television station than
would the Municipal Broadcasting-
System were it eligible and granted
a license. It should be noted that
in any community the municipal
authorities, or any other group,
can take the initiative in constitut-
ing a consolidated television au-
thority which would represent mu-
nicipal educational institutions,
private universities and other
organizations concerned with ed-
ucation.
53. The Commission has, how-
ever, established in its Rules an
exception providing that where a
municipality has no independently
constituted educational entity
which would be eligible under the
rules, the municipality in such case
will be eligible to apply for a non-
commercial educational station.
This exception is designed solely
to meet those situations where the
municipal authorities do not dele-
gate educational authority but re-
serve to themselves the manage-
ment of the municipal educational
system.
Partial Commercial Operation By
Educational Stations
54. In its comments the Univer-
sity of Missouri10 requests that
16 See the discussion, elsewhere in this
Report, of the assignments in Columbia,
Missouri.
the Commission authorize ". . .
commercial operation on the chan-
nels reserved for educational in-
stitutions to an amount equal to
50% of the broadcast day." It
appears from the evidence that
funds in the amount of $350,000
are presently available to the Uni-
versity for the construction of a
television station, but that no funds
are available for the operation of
such a station. Accordingly, the
University requests that the Com-
mission permit educational institu-
tions to use the reserved assign-
ments to operate stations on a
limited commercial non-profit basis.
It is urged that if its request
is granted the following objectives
will be attained:
A. More educational institu-
tions will be in a position
to construct and operate
television stations through-
out the country to the bene-
fit of the public at large
without materially affecting
the strictly commercial sta-
tions;
B. Educational television sta-
tions will be able, through
income received from com-
mercial programs to better
program their stations; and
C. That the commercial pro-
grams televised will break
the monotony of continuous
educational subjects so as
to permit the stations to
attract and hold audiences.
55. A similar proposal, that the
Commission extend the reserva-
tion to include all educational in-
stitutions which are operated on a
non-profit basis, is made by the
Bob Jones University (WMUU)
Greenville, South Carolina. The
Bob Jones University argues that
". . . the reservation of the priv-
ilege of a commercial income com-
mensurate with the operating ex-
pense of the educational station
. . ." will result in the encourage-
ment and aid to television broad-
casting by educational institutions.
56.. KFRU, Inc., Columbia, Mis-
souri, opposed the request of the
University of Missouri. In it's reply
to the University, KFRU states
that it has no objection to the pro-
posed reservation of Channel 8 for
non-commercial education purposes
in Columbia, Missouri. However, it
opposes the request of the Univer-
sity for partial commercial opera-
tion on the grounds that such an
operation would give the educa-
tional institution unfair competi-
tive advantages over a commercial
licensee.
57. It is our view that the re-
quest of the University of Missouri
and the Bob Jones University must
be denied. In the Third Notice we
stated:
In general, the need for non-
commercial educational televi-
sion stations was based upon the
important contributions which
non-commercial educational tele-
sion stations can make in edu-
cating the people both in school
— at all levels — and also the
adult public. The need for such
stations was justified upon the
high quality type of program-
ming which would be available
on such stations — programming
of an entirely different character
from that available on most
commercial stations.
A grant of the requests of the
University of Missouri and Bob
Jones University for partial com-
BROADCASTING • Telecasting
April 14, 1952 Part II Final TV Report • Page 7
mercial operation by educational
institutions would tend to vitiate
the differences between commercial
operation and non-commercial edu-
cational operation. It is recognized
that the type of operation proposed
by these Universities may be ac-
complished by the licensing of edu-
cational institutions in the com-
mercial television broadcast service.
But in our view achievement of the
objective for which special educa-
tional reservations have been es-
tablished— i.e., the establishment of
a genuinely educational type of
service — would not be furthered by
permitting educational institutions
to operate in substantially the same
manner as commercial applicants
though they may choose to call it
limited commercial non-profit oper-
ation.
58. The Joint Committee on Edu-
cational Television suggests in its
final brief that, in communities
where only one VHF channel is
assigned, and that channel is re-
served for use by a non-commercial
educational station, the non-com-
mercial educational station should
be allowed to broadcast programs
which at present are available only
from commercial network services.
This exception would apply until
such time as a commercial Grade A
service is available in the area.
59. On January 10, 1952, a Reply
and Motion to Strike was filed by
Peoria Broadcasting Company,
Rock Island Broadcasting Company
and Champaign News-Gazette, Inc.,
with respect to the above described
proposal of the Joint Committee.
On January 25, 1952, a response to
the Joint Motions was filed by the
JCET. In view of the fact that the
proposal made by the Joint Com-
mittee was not previously raised in
any of its prior pleadings, the
Motion to Strike is granted and the
proposal is being given no further
consideration.
The Use Of The VHF For Non-
commercial Educational Television
60. The Commission's Third No-
tice proposed to reserve one of the
assigned channels for non-commer-
cial educational television use in all
communities having a total of three
or more assignments (whether
VHF or UHF). Where a community
had fewer than three assignments
no reservation as proposed except
in those communities which were
designated as primarily educational
centers, where reservations were
made although only one or two
channels were assigned. Except for
educational centers, a UHF channel
was proposed in those communities
where there were fewer than three
VHF assignments. In 26 of the 46
educational centers, the Commis-
sion proposed to reserve a VHF
channel for educational use. In 23
of these 26 centers a VHF educa-
tional reservation was proposed
where only one VHF channel was
assigned to the community. Where
three or more VHF channels were
assigned to a community, a VHF
channel was proposed to be re-
served except in those communities
where all VHF assignments had
been previously licensed. In those
cases, the reservation of a UHF
channel was proposed.
61. The Joint Committee on Edu-
cational Television in its comment
has proposed that a VHF reserva-
tion for non-commercial educa-
tional institutions in place of a
UHF reservation be considered in
communities with less than three
VHF assignments. On the other
hand, some parties have argued
that no assignments in the VHF
be set aside as educational reserva-
tions. The Commission's Third
Notice stated that the proposed
reserveations were not final and
that consideration would be given
to any specific proposal looking
toward additions or deletions.
After examining the comments and
evidence filed pursuant to the Third
Notice, the Commission remains of
the view that the bases upon which
it determined the apportionment of
non-commercial educational assign-
ments by communities are gener-
ally sound and should be continued.
However, in particular cases the
Commission concludes that the evi-
dence warrants deviations from the
proposals in the Third Notice, for
the reasons stated in the city-by-
city portion of this Report.
62. The Joint Committee on Edu-
cational Television also proposes
that the Commission should specifi-
cally state that an educational in-
terest is not to be foreclosed from
applying for a VHF channel in the
so-called "closed cities" where all
VHF assignments have already
been made. No properly qualified
applicant is ever precluded from
applying- for any channel in the
broadcast field on the expiration of
the existing license. Thus, whether
educational interests seek a com-
mercial or non-commercial televi-
sion operation, they are, just as
other applicants, eligible to apply
for licensed channels upon expira-
tion of the license term of the sta-
tions involved.
ASSIGNMENT PRINCIPLES
The Basis of the Table of
Assignments
63. In proposing the Table of
Assignment set out in the Third
Notice the Commission said that
it had
. . . endeavored to meet the two-
fold objective set forth in Sec-
tions 1 and 307 (b) of the Com-
muncations Act of 1934, to pro-
vide television service, as far as
possible to all people of the
United States and to provide a
fair, efficient and equitable dis-
tribution of television broadcast
stations to the several states
and communities.
In attempting to carry out these
objectives, the Commission set forth
certain principles, in terms of pri-
orities, underlying the Table of
Assignments.17 These principles
were:
Priority No. 1: To provide at
least one television service to all
parts of the United States.
Priority No. 2: To provide each
community with at least one
television broadcast station.
Priority No. 3: To provide a
choice of at least two television
services to all parts of the
United States.
Priority No. 4: To provide each
community with at least two
television broadcast stations.
Priority No. 5: Any channels
which remain unassigned under
the foregoing priorities will be
assigned to the various com-
munities depending on the size
of the population of each com-
munity, the geographical loca-
tion of such community, and the
number of television services
available to such community
17 For a discussion of the legal power
of the Commission to establish a Table
of Assignments such as we are adopt-
ing here, see the Memorandum Opin-
ion issued in this proceeding on July
13, 1951 (FCC 51-709).
from television stations located
in other communities.
64. The Commission has reviewed
the above described principles in
the light of the comments and evi-
dence received in this proceeding.
We believe it desirable to state in
somewhat comprehensive form the
various factors underlying the es-
tablishment of the television As-
signment Table.
65. At the outset it should be
clearly understood that no single
mechanical formula w'as utilized in
the construction of the Table of
Assignments. With the above
priorities in mind it was necessary
to recognize that geographic, eco-
nomic, and population conditions
vary from area to area and even
within the boundary of a single
state; the possibility of assigning
channels, for example, may differ
as between the northern and south-
ern segments or between the east-
ern and western parts of the same
state. It must be emphasized,
therefore, that in establishing the
Table of Assignments it is not
possible to follow a mechanical and
rigid application of the basic prin-
ciples or what was termed the
"priorities" in the Third Notice.
66. In establishing a Table of
Assignments we were faced at the
outset with the significant fact that
we could not make all assignments
in the Table within the VHF. The
intermixture problem resulting
from this situation is discussed be-
low. Secondly, propagation charac-
teristics in the VHF are different
in some respects from those in the
UHF. Primary consideration was
given to the fact that the VHF can
effectively cover large areas, and
VHF was used wherever possible
in larger cities since such cities
have broad areas of common in-
terest. To achieve the benefits of
VHF the 12 VHF channels were
distributed as broadly as possible.
However, conflicting interests had
to be adjusted. Thus, the Commis-
sion concluded that in order to
achieve an equitable distribution of
facilities, metropolitan centers
with their large aggregations of
people should be assigned more
VHF channels than communities
comprising fewer people. At the
same time — and this is a basic ele-
ment in the Commission's assign-
ment plan — the Commission did not
believe that large cities should re-
ceive an undue share of the rela-
tively scarce VHF channels; the
Table we have adopted herein re-
flects a substantial distribution of
VHF assignments among smaller
communities and sparsely settled
areas.
67. The Assignment Plan for
UHF channels was coordinated
with and made complementary to
the VHF assignment plan. The
Commission has always recognized
that even with an extensive scat-
tering of VHF assignments, the 12
channels available are not sufficient
to meet the objective of providing
television service to all the people.
With the additional UHF channels,
however, the Commission was able
to formulate an assignment plan
that have the potentiality of ful-
filling the objective of Section 1 of
the Communications Act. If all
the VHF and UHF channels are
utilized, there should be few, if
any, people of the United States re-
siding beyond the areas of televi-
sion service. (See priorities 1 and
3.) Moreover, the Table has gone
far in fulfilling the needs of indi-
vidual communities to obtain local
television outlets. It has pr>
vided at least one assignment l|on
over 1250 communities. (See prio
ity 2.) And it has attempt*
where possible to provide eac
community with at least two a
signments. (See priority 4.)
68. Examination of the Tab
of Assignments makes clear, th;
in seeking to arrive at an equitab
distribution of assignment
throughout the country, the Con
mission has given consideration 1
population as one of the importai
criteria for distribution of assigi
ments. Thus, it will be seen th;
for the most part, the followiri
table reflects generally the numbe
of assignments made to cities fal
ing within the indicated populatio
groupings :
1950 Population
of Cities
(Central City)
Number c
Channels
(Total VH
and UHF
6 to 10
4 to 6
2 to 4
lor 2
1,000,000 and above
250,000-1,000,000
50,000- 250,000
Under 50,000
There are of course variatiorl
from this pattern because of tr
many factors and circumstance1
that had to be considered in cor'
nection with making a final judj1
ment as to the exact number of a]
signments that should be made fc
any particular community. Fq
example, consideration was give
to the advantages of VHF channe
for obtaining wide coverage,
it was considered more importai
for each of the several cities in
area to have at least one chann
than for the largest of the citi
to have the maximum number
channels indicated. And as a fui|
ther example, cutting across t
criterion of population size as
basis for the number of channe]
assigned to a particular city wa
the criterion of insuring an equii
able distribution of facilities t
the several states. Thus, the Con
mission has attempted to provid
at least some VHF channels to ai
states even though in some case
an assignment might otherwise
have been made to a large metre
politan center in an adjacent higl
ly urbanized state.
69. The Commission also cor
eluded that as a further assigr
ment factor it should provid
channels for non-commercial edv
cational television service in 4
communities outside of metropol
tan areas designated as "primaril
educational centers." Certain
these communities were assignej
one channel for non-commercif
educational use, whereas the
would otherwise not have been a:
signed any channel; others r<
ceived an additional channel ove
and above the number of channel
they would have otherwise receive
Moreover, an attempt was made i
so far as possible to assign a VH]|
channel to each of these educations!
centers for educational use. In a|
cases, however, the assignment!
have been made on the basis of thl
evidence in the record relating t|
the issues presented.
70. Allen B. DuMont LaboraJ
tories, Inc., was the only party if
the proceedings to submit a nal
tional television assignment plal
as an alternative to that contained
in the Commission's Third NoticJ
In many respects the DuMont plal
is similar to that of the Commiaj
sion. With very few exception!
both DuMont and the Commissiol
make at least one television assigia
ment to the same communities
Page 8 • April 14, 1952 Part II Final TV Report
BROADCASTING • Teiecastin
m
Vloreover, both DuMont and the
Commission provide for intermix-
fare of VHF and UHF channels
n numerous communities. A de-
ailed comparison of the proposed
issignments community-by-commu-
iity reveals the important fact that
ander both the DuMont and the
tcj Commission plan the great major-
'tatrjfcy of communities would receive
he identical number of VHF, UHF,
C r jr VHF and UHF assignments.
71. On the other hand, the Du-
..: ; Mont assignment plan differs from
„■ chat of the Commission in several
(|j important respects. The present
lnJ section deals with these differences
; Jin the two plans in so far as they
Ijfll-soncern the basis for assignments.
Elsewhere in the Report are dis-
; Missed other differences between
JJ«e DuMont plan and the Assign-
c ment Table adopted herein.
HFfj 72. DuMont's major criticism of
j 10 the Commission's proposed Table
i 6 of Assignments was that it alleg-
edly failed to provide adequately
2 for the commercial television needs
tj01, of large cities. In its comment of
• • May 7, 1951, DuMont stated its
jncij agreement with Priority No. 1 but
f0n objected to Priorities Nos. 2. 3, and
jD(j|i. DuMont alleged that these nri-
i{a]i:orities were unrealistic in that they
e fr| failed to take adequate account of
plfhe need and demand for services
rivekin large cities; that they failed to
aneli recognize present and lone-range
Alsij differences as between VHF and
taipUHF; and that they were harmful
n a? to the future of networking. As an
alternative to the Commission's pri-
itfeorities, DuMont recommended the
following two priorities:
(a) Provide channels which will
I permit one service without re-
"j. gard to population.
°e'5 (b) Encourage fair economic
J] and equitable operation of tele-
' I ; vision service through assign-
UJ ment to major metropolitan
yjil service areas of not less than
)aj6 four VHF channels when tech-
asȣ nically feasible under the pro-
Mi; posed standards and with fur-
,Jij ther distribution in allocation in
\M relationship to population of
communities in the service
,01 areas: provision being: made for
jpju transfer of unused frequencies
,uj and adjustment by subsequent
M assignment of specific "flexibil-
'i ity channels."
|| 73. A basic objective of the Du-
ff Mont assignment plan is to provide
'Piinajor metropolitan centers with
4tmultiple VHF stations. In partic-
*"iular, DuMont seeks the assignment
<*f »f four VHF channels to such com-
u inunities — an objective directly re-
[f; lated to DuMont's contention that
''I this is necessary to promote net-
jjj work competition. By the assign-
HMerit of four VHF channels in the
nj| largest markets, DuMont assumes
h that it would thereby obtain an out-
[jj let for its network operations in
„!; the most important centers. Con-
|Ij trariwise, DuMont fears that if
| only one or two VHF channels are
assigned in these markets, it would
i be unable to obtain affiliates in
r| such centers and would be in the
I| position of dependence on UHF
it outlets. Because of the time re-
M. , quired to develop UHF stations,
ic],lDuMont contends that it would be
J- (placed at a severe competitive han-
ijiMdicap in relation to other networks.
74. In its sworn statement of
August 17, 1951, DuMont does not
specifically repeat the recommen-
dation in its original comments
with respect to a revision of the
Commission's priorities. Rather,
DuMont attempts to show that both
its own assignment plan and the
FCC plan seek the same dual ob-
jective. DuMont describes this ob-
jective, as follows :
(1) To provide television serv-
ice, as far as possible, to all peo-
ple of the United States; and
(2) To provide the most services
to the most people.
75. After allegedly showing that
the two plans are alike in objec-
tive, DuMont attempts to prove
that its plan is superior to that of
the Commission in more nearly
realizing the common objective. Du-
Mont states that both plans meet
DuMont Principle 1 in that they
provide for service to all people of
the United States. However, Du-
Mont emphasizes that its own plan
is superior in providing more VHF
service to the larger centers, and
that it is therefore more efficient
in producing a highly competitive
network situation than the FCC
plan.
76. Columbia Broadcasting Sys-
tem, Inc., in its comment of May
1951, and later in its evidence pre-
sents views generally similar to
those of DuMont in respect to the
need for providing additional com-
mercial VHF stations in key eco-
nomic areas. It calls attention to
the need for an additional assign-
ment policy of insuring to the max-
imum extent possible a competi-
tive commercial television service.
However, CBS does not suggest
any specific system of priorities
but rather recommends that the
Commission's priorities be applied
in a "flexible" manner. Specifically,
CBS urges that an additional com-
mercial VHF channel should be as-
signed to Boston, Chicago, and San
Francisco.
77. As set forth above, the Com-
mission has concluded that larger
cities should be assigned more VHF
channels than communities com-
prising fewer people. However, the
Commission cannot agree with the
DuMont principle that an overrid-
ing and paramount objective of a
national television assignment plan
should be the assignment of four
commercial VHF stations to as
many of the major markets as pos-
sible. The Commission is of the
view that healthy economic compe-
tition in the television field will
exist within the framework of the
Assignment Table adopted herein.
Moreover, in the assignment plan
adopted, the Commission has taken
into account other significant fac-
tors. For example, the Commission
in fulfilling what it considers the
mandate of the Communications
Act to provide an equitable distri-
bution of facilities has attempted
to provide at least some VHF chan-
nels to each of the states, although
in some cases this was done where
an assignment might otherwise
have been made to a large metro-
politan center in an adjacent state.
78. A second policy difference be-
tween the DuMont and Commis-
sion assignment plans lies in their
contrasting views with respect to
the importance of individual com-
munities having television assign-
ments. The DuMont view is that
emphasis should be placed on lo-
cating the assignments, particu-
larly VHF channels, so that the
largest number of people will have
television service but not neces-
sarily that the largest number of
communities should have one or
more television stations of their
own.18 This view derives from Du-
Mont's premise that the major
cities with their large populations
are certain to be able to support
expensive television facilities, and
that smaller communities which are
within appropriate range of these
cities should obtain service from
stations in the large cities, rather
than attempt to support stations
with their own less substantial eco-
nomic resources.
79. The Commission, on the other
hand, believes that on the basis
of the Communications Act it must
recognize the importance of making
it possible with any table of as-
signments for a large number of
communities to obtain television
assignments of their own. In the
Commission's view as many com-
munities as possible should have
the opportunity of enjoying the
advantage that derive from having
local outlets that will be responsive
to local needs. We believe with
respect to the economic ability of
the smaller communities to sup-
port television stations that it is
not unreasonable to assume that
enterprising individuals will come
forward in such communities who
will find the means of financing a
television operation. The television
art is relatively new and oppor-
tunity undoubtedly exists for ini-
tiating various methods of reduc-
ing television costs.
80. Another difference in as-
signment principle as between the
DuMont and FCC plan lies in re-
spect to the assignments made to
the "primarily educational cen-
ters." DuMont opposes any reser-
vation for non-commercial educa-
tional television stations and un-
der the DuMont plan all of its
channel assignments would be
available for commercial use.19 With
reference to the educational cen-
ters, DuMont does not follow the
Commission's assignment principle
of providing in so far as possible
a VHF channel to these communi-
ties, which would be reserved for
use by non-commercial educational
television stations. Thus in 10 of
the educational centers to which
the Commission has assigned a
VHF channel DuMont proposes to
assign a UHF channel.
81. The Commission finds that
the principles of assignment which
DuMont advocates are inadequate
in that these principles do not rec-
ognize specifically the need to pro-
vide an equitable apportionment of
channels among the separate states
and communities and they do not
provide adequately for the educa-
tional needs of the primarily edu-
cational centers.
82. With respect to the recom-
mendation of CBS that the Com-
mission apply its priorities in a
18 While DuMont as a matter of general
principle takes this position in its own
assignment plan, DuMont makes at
least one assignment to practically
every community listed in the Com-
mission's Table of Assignments con-
tained in the Third Notice.
19 Contrariwise, the number of com-
mercial VHF channels in the Commis-
sion plan is reduced because of the
Commission's policy of reserving one
VHF channel for non-commercial edu-
cational television use in every com-
munity having at least three VHF as-
signments, unless all of these assign-
ments had been previously licensed.
While this principle does not determine
in which community an assignment
should be made, it is an important
factor to be considered in any com-
parison of the number of commercial
VHF channels in the DuMont and the
FCC Assignment Tables.
'BROADCASTING • Telecasting
flexible manner, the Commission,
as previously indicated, formulated
its Table of Assignments on the
basis of taking into account numer-
ous factors and objectives and did
not apply the priorities in a rigid,
mechanical way. With respect to
the needs of larger communities
for additional VHF assignments
as set forth by CBS, the Commis-
sion believes that in its final Table
of Assignments it has provided for
these needs to the extent possible,
consistent with its other objectives
and criteria viewed in the light
of the record. With respect speci-
fically to the CBS request for ad-
ditional commercial VHF assign-
ments in Chicago, Boston, and San
Francisco, these requests are dealt
with in the section of the Report
which discusses assignments to in-
dividual cities.
83. Whereas both DuMont and
CBS contend that the Commis-
sion's priorities do not make ade-
quate provision for the competitive
and commercial aspects of tele-
vision, the Joint Committee on Ed-
ucational Television alleges that
the Commission's priorities were
deficient in not specifically recog-
nizing non-commercial educational
television. The Joint Committee
urges that an additional priority
should be established between Pri-
ority No. 3 and Priority No. 4
reading as follows:
To provide a non-commercial
educational television service to
all parts of the United States by
the reservation of frequencies
for this purpose.
84. It is not clear from the above
statement as to whether or not the
Joint Committee actually is propos-
ing an additional assignment prin-
ciple. An assignment principle re-
fers to: (a) the number of televi-
sion channels that individual com-
munities should receive, and (b)
whether the channels should be in
the VHF or the UHF band. The
Commission has reserved channels
for non - commercial educational
television use on an extensive basis
throughout the United States, but
not as a principle of assignment.
That is to say, the Commission de-
cided first that a particular com-
munity should have three channels
on the basis of various criteria, and
only subsequently did it decide that
one channel should be reserved for
educational use. As discussed pre-
viously, in one main exception the
Commission treated the educational
need as a principle of assignment:
in the special case of the 46 "pri-
marily educational centers." In this
case, the fact of being an educa-
tional center influenced the Com-
mission's decision as to the total
assignments to these communities,
and also influenced its determina-
tion as between the assignment of
VHF and UHF channels. Moreover,
upon request in this proceeding and
a proper showing, the Commission
has added an assignment as an
educational reservation in various
communities even though these as-
signments had not been made to
the community in the Third Notice.
At any event, in view of our deci-
sion discussed elsewhere in this
Report to avoid any reference to
priorities as such in the Commis-
sion's Rules, no further action is
necessary with respect to the re-
quest of JCET for an additional
priority.
Prediction of Service Areas and
Interference
85. In the Third Notice the Corn-
April 14, 1952 Part II Final TV Report • Page 9
mission stated with respect to pre-
diction of service areas and inter-
ference:
Methods for describing service
areas and interference are set
forth in Appendix B. The
methods therein described in-
clude the propagation of radio
waves through the lower atmos-
phere only. These propagation
charts are based on an extensive
number of measurements made
at various locations over a long
period of time. It is recognized
that these charts may have to be
revised from time to time as
more measurements are made,
and interested persons are en-
couraged to make as many mea-
surements as possible and sub-
mit them to the Commission.
The Commission is satisfied that
on the basis of the data presently
available to it the data under-
lying the propagation charts are
sufficient to afford an adequate
statistical basis for describing
field intensities under average
conditions, but it is expected
that there may be substantial
variations in individual areas.
Long distance skywave interfer-
ence. It is also realized that
propagation to distances of the
order of 500 to 1,500 miles via
the sporadic E layer and to dis-
tances beyond via the F2 layer
may occur in certain of the chan-
nels. However, since such inter-
ference may occur over ex-
tremely large distances, it is not
possible to protect stations
against such interference unless
operation on such channels is
limited to one or at the best a
few stations. In order to provide
stations for the various com-
munities, the Commission has
determined that the overall
public interest is better served
by not protecting television
broadcast stations against this
type of interference.
86. No objections were filed with
respect to the proposal concerning
long distance skywave interference.
Accordingly, the decision of the
Commission not to protect televi-
sion broadcast stations against
this type of interference is made
final. In this connection it should
be pointed out that in setting en-
gineering standards, we have con-
sidered all known propagation
effects. If in the future, any person
is of the opinion that the Commis-
sion's Rules do not properly reflect
any given types of propagation
effect, consideration will be given
in an appropriate rule making pro-
ceeding only to amendment of the
Rules.
87. Several comments have been
received which, in general, state
that the propagation curves in Ap-
pendix B of the TMrd Notice are
not supported by the record when
used for UHF propagation. These
comments are especially directed
to the use of these curves in rough
terrain. Comments of this nature
have been received from the Grey-
lock Broadcasting Company, Pitts-
field, Mass.; Fort Industry Com-
pany; Enterprise Publishing Com-
pany, Brockton, Mass.; WTAG,
Inc., Worcester, Mass.; and James
C. McNary.
88. These comments must be
viewed in light of the nature of the
propagation curves used in the pre-
diction of service areas and inter-
ference. The Ad Hoc Committee
Report establishes that the received
field intensities of television signals
vary so greatly from location to
location, and with time, that any
Page 10 • April 14, 1952 Part II
prediction of service from these
average curves for a specific sta-
tion is expected to deviate appre-
ciably from the actual service. In
addition, it is clear that a very
large number of measurements
from both desired and interfering
stations, many of which will not
be in existence for several years,
would be necessary to make an
accurate prediction of service for
any specific station. However, the
Ad Hoc Report indicates that the
overall estimate of service for a
large number of stations will be
fairly good. In view of the fore-
going, it is apparent that the
Assignment Table must be made on
a large area basis for which the
overall estimated service is reason-
ably accurate. The assignment
Rules and standards, however, can-
not be construed as guarantees of
service but rather as yardsticks
based upon the best available data.
As the quantity of available data
increases, the assignment Rules and
standards may be revised at a later
date in the light of the scientific
findings.
89. The Commission, after re-
view of the whole record and the
comments filed in this proceeding,
has decided that the 63 mc. F
(50,50) curves present a more ac-
curate picture of expected service
in the UHF than do the 195 mc.
curves. The UHF data in the record
indicates that for 50% of the loca-
tions the field strengths are approx-
imately 4 db below the 195 mc. F
(50,50) curves for distances in the
order of 10-20 miles for which data
are available. The 63 mc. curves
are approximately 4 db below the
195 mc. curves at distances of this
order and appear to generally pro-
vide a reasonable match with the
data for UHF within service dis-
tances (as contrasted with inter-
fering distances). In addition, the
Commission has reconsidered the
curves with respect to the predic-
tion of interference in the UHF
and based on T.R.R. Report No.
2.4.10 (Exhibit 565), in the record
in this proceedings, a new family
of curves for the prediction of
interfering UHF signals has been
prepared and has been substituted
for the F (50,10) curve for Chan-
nels 14-83 proposed in the Third
Notice.
90. With these changes in mind
the Commission is confident that
the curves it is establishing are
of sufficient accuracy to achieve the
purposes of its assignment plan.
The use of such curves is indispens-
able to the inauguration of a na-
tionwide television service. If we
were to await more extensive data
before establishing the Assignment
Table, it would be necessary to
withhold the inauguration of a
nationwide service which will oper-
ate on both the UHF and VHF.
The objections to the use of the
195 mc. curves for UHF in rough
terrain are in part mitigated by
the use of the 63 mc. curves for
prediction of service ranges. It is
nevertheless true that the same
curves are used for smooth as for
rough terrain. However, no one
either in the record or the com-
ments filed pursuant to the Third
Notice has proposed a system of
prediction of coverage which while
recognizing the differences between
rough and smooth terrain meets
the criterion of reasonable sim-
plicity or in lieu thereof is reason-
ably accurate? in the light of avail-
able scientific data. Actually, no
one has offered adequate data upon
which curves may be adopted which
Final TV Report
would recognize the differences be-
tween smooth and rough terrain or
has established criteria for deter-
mining various degrees of terrain
roughness. As a result no further
changes in the curves adopted are
justified on the basis of the record.
In the future, when measurements
are made which will add to the
store knowledge in the field of
propagation, these will be consid-
ered in appropriate rule making
proceedings looking toward the
amendment of existing curves. In
the absence of such data, objections
to the UHF propagation curves
must be rejected.20
91. For purposes of establishing
a Table of Assignments and devel-
oping Rules and standards for the
television broadcast service, the
service areas are described in
terms of iso-service contours based
upon the proposed propagation
charts. It should be stressed again
that the service and interference
computed by the use of these charts
are not expected to prevail for any
specific station but rather describe
the service and interference which
would prevail if the stations in-
volved were all typical ones produc-
ing the average field intensities
described by the charts. In other
words, the proposed methods for
describing service areas and inter-
ference are only assignment tools
which are expected to give a fairly
good service description on a large
area basis but not necessarily on an
individual station basis.
92. It has been found that radio
signals in the frequency range per-
tinent to the television allocation
vary both with time and location
in a statistically normal distribu-
tion. In order to adequately de-
scribe these variable field intensi-
ties, the Commission has adopted
the statistical approach advocated
by the Ad Hoc Committee. Thus,
if a T per cent field intensity is de-
fined as that level of field intensity
exceeded for T per cent of the time,
then F(L,T) is the T per cent field
intensity exceeded at L per cent of
the locations. Stated in another
way, F (L,T) is the field intensity
exceeded for at least T per cent of
the time at the best L per cent
of receiving locations. In establish-
ing the Table of Assignments and
in developing the Rules' and stand-
ards for the television broadcast
service, it has been found necessary
to use primarily the F (50,50) and
F (50,10) values of field intensity
and the charts indicating the var-
iation of field intensity with the
percentage of receiver locations.
However, we have considered in
this connection the efficiency
studies developed by the Ad Hoc
Committee utilizing the concept of
integrating the service available
at all receiver locations.
93. The above charts are based
upon the results of the Ad Hoc
Committee Report with two excep-
tions. First, the field intensity ver-
sus distance curves were extrapo-
lated for transmitting antenna
heights of more than 2000 feet.
Secondly, the Ad Hoc Committee
did not study UHF propagation.
94. The concept of iso-service
contours has been introduced for
the purpose of describing service.
It is recognized that there exists no
sharp line of demarcation between
20 It is to be noted that the Commis-
sion's decision with respect to the En-
terprise, Greylock and WTAG counter-
proposals with respect to the cities of
Brockton, Pittsfield and Worcester
does not rest on the nature of the UHF
propagation curves.
BROAD
service and interference but thai
the service available may be mor:
satisfactory or less satisfactory ii
varying degrees. However, for th:
purpose of obtaining practical com
parisons of the service to be ex
pected under the assignment plar
it has been found desirable in thi
proceeding to set up a standar<
criterion of service, based upon i
standard instantaneous acceptanc
ratio of desired to undesired sig
nals being exceeded for 90 per cen
of the time at any given receive
location, as outlined in Volume I
of the Ad Hoc Committee Report
The iso-service contour is definei
as that contour along which ever;
location has the same probabilit;
of exceeding the standard criterioi
of service, described above. Th
farther away a location is from th.
transmitter, the smaller is the prob
ability that the received servio
will exceed the standard criterion
The grades of service are deter
mined by selecting particular loca
tion probabilities, namely 70% anc
50% for Grades A and B service
respectively.
95. In determining service am
interference, the receiving antenn:
is assumed to be non-directional
This assumption has been recom
mended by the Ad Hoc Committee
It is believed that the receiving
antenna directivity gain should b<
used as a safety factor to permi
adjustment of the antenna to min
imize multipath distortion and loca
oscillator radiation, to permit £
compromise orientation for the re
ception on the same antenna fron
several desired stations in differen
directions, and to minimize the ef
fects of multiple interference. •
96. In view of the foregoing, tht
Commission's proposal as modifiec
herein, with respect to prediction
of service areas and interference
has been followed in this proceed
ing and appropriate portions there
of have been incorporated in the
Commission's Rules and standards'
The F(50, 10) curves are attachec
hereto as Appendix B.
Grades of Service
97. The Third Notice provided:
C. Grades of service.5 In its
5 The Commission proposes the
use of iso-service contours which
express service in terms of the ratic
between desired and undesirec
signal in decibels, or the minimurr
required signal levels in decibel;
above one microvolt per meter
This has been done in order tc
facilitate computation of service
and interference field strengths
Likewise, the same terms may be
carried over to the output of the,
transmitter, transmission line lossj
and antenna gain. This has the
advantage of using the same unit
throughout the service whether in
the transmitting equipment or in thei
field and has the additional ad-
vantage that a decibel of power,
added at the transmitter results in
a decibel of increased field strength.
In order to place these matters on a
related basis, the decibels with1
respect to transmitter power and
antenna gain as well as field
strength must be expressed as
decibels with reference to some
given level. Field strength is ex-
pressed either in decibels above an
undesired signal or decibels above
a reference level which has beeh
chosen as one microvolt per meter:
A convenient reference level of
transmitter power is 1 kilowat. The
propagation charts attached to Ap-1
pendix B and identified as "Ap-
pendix V, figures 1-4" are based'
upon the radiation in the equatorial
plane of a half wave dipole antenna
having an effective radiated power
of one kilowat. Antenna gain is
expressed as the ratio in db of the
maximum radiation from the anten-
na to the radiation in the equatorial
plane of a half wave dipole with
equal power input.
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BROADCASTING • Telecasting
April 14, 1952 Part II Final TV Report • Page 11
Notice of Further Proposed Rule
Making issued on July 11, 1949,
the Commission proposed to clas-
sify television broadcast service
into three grades of service. In
the Commission's opinion, there
is no need for more than two
grades of service. Grade A serv-
ice is so specified that a quality
acceptable to the median ob-
server is expected to be avail-
able for at least 90 per cent of
the time at the best 70 per cent
of receiver locations at the outer
limits of this service. In the case
of Grade B service the figures
are 90 per cent of the time and
50 per cent of the locations. e
The field strengths and interfer-
ence ratios are as follows:
1. Required median field
strengths in db above 1 uv/m:
Grade Chan- Chan- Chan-
of nels nels nels
service 2-6 7-13 14-83
A 68 db 71 db 74 db
B 47 db 56 db 64 db
2. Permissible co-channel ratios
in db of median desired field
strength to 10 per cent unde-
sired field strength:
Channels Channels
2-13 14-83
Grade Non- Non-
of Off- Off- Off- Off-
Service set set set set
A 51 db 34 db 53 db 36 db
B 45 db 28 db 45 db 28 db
3. Permissible adjacent channel
ratios in db of median desired
and undesired field strengths:
Grade of Channels
Service 2-83
A Odb
B Odb
98. No objections were filed to
the proposal described above with
the exception of comments con-
cerning adjacent channel interfer-
ence ratios which are treated else-
where in this Report. Accordingly,
the proposal in the Third Notice
has been followed in this pro-
ceeding and appropriate portions
thereof have been incorporated in
the Commission's Rules and Stand-
ards. In view of our decision herein
with respect to station separations,
powers and antenna heights, there
is no need to include in our Rules
and standards co-channel and ad-
jacent channel interference ratios.
99. The Third Notice provided
that:
Transmitter locations shall be so
chosen that the following me-
dian field intensities as calcu-
lated in accordance with the
methods and procedures de-
scribed in Appendix B are pro-
vided over the entire principal
city to be served:
Channels
Channels
Channels
2-6
7-13
14-83
74 db
77 db
80 db
100. No one has objected to this
proposal with respect to median
field intensities and accordingly
it is being finalized.
101. It should be noted that the
values selected for these grades
of service assume a number of
conditions with respect to a typi-
cal home receiver installation such
as the sensitivity of the receiver,
the type of antenna, the installa-
tion of the antenna, and the trans-
mission line used. In VHF, con-
* For the specialized case that
exists in the case of adjacent chan-
nel interference, see par. II E (2)
below.
Page 12 • April 14, 1952 Part II
siderable information concerning a
typical home installation is avail-
able as a result of actual experi-
ence; in UHF a typical installa-
tion had to be predicated to a
large extent on the basis of tech-
nical feasibility. Thus, the extent
to which the grades of service for
the UHF, herein adopted are ac-
tually realized in practice will de-
pend on the ability of the industry
economically to produce and in-
stall high performance receiving
equipment as well as upon the
propagation characteristics of these
frequencies.
102. DuMont and Radio Ken-
tucky, Inc., Louisville, Kentucky,
have both recommended that the
Commission impose requirements
with respect to the joint use of an-
tennas to make coverage more
equal, reduce construction costs
and aid the public in the installa-
tion and use of receiving antennas.
In this connection, Section 3.639
of the Commission's present rules
provides :
Use of common antenna site. —
No television license or renewal
of a television license will be
granted to any person who owns,
leases, or controls a particular
site which is peculiarly suitable
for television broadcasting in
a particular area and (a) which
is not available for use by
other television licensees, and
(b) no other comparable site is
available in the area; and (c)
where the exclusive use of such
site by the applicant or licensee
would unduly limit the num-
ber of television stations that
can be authorized in a particu-
lar area or would unduly re-
strict competition among tele-
vision stations.
While we encourage licensees to
use common antennas where pos-
sible, we believe that we should not
impose such a requirement with-
out further exploration of the
problems which might arise from
such a rule. We have, however,
retained the provisions of Section
3.639 in the Rules adopted herein.
Station Separations
103. The Commission in seeking
to establish a nationwide television
assignment plan which will provide
service to the people of the United
States for years to come is basing
the Assignment Table in large part
on a system of minimum station
separations. These station separa-
tions, together with the station
powers and antenna heights per-
mitted by the Rules, will establish
the nature and extent of the pro-
tection from interference to be ac-
corded to television stations. The
use of this system of station sep-
arations, we believe, will more
easily and more likely bring about
a truly efficient and equitable dis-
tribution of television service than
would a system based upon "pro-
tected contours."
The Measurement of Station
Separations 21
104. We are dealing in this Re-
port with two types of separations
or mileage spacing requirements.
There are in the first place assign-
ment spacing requirements which
we are following herein and which
will be followed in future rule mak-
21 Station separations include co-chan-
nel separations, adjacent channel sepa-
rations, and those separations provided
for herein to protect against interfer-
ence caused by oscillator radiation, I. F.
beat, intermodulation and to protect
against image interference.
Final TV Report
ing proceedings dealing with addi-
tions or amendments to the Table
of Assignments. These separations
are to be distinguished from facil-
ities spacing requirements that
must be complied with in determin-
ing spacings between stations in
licensing proceedings involving in-
dividual applications for facilities.
The Third Notice implicitly recog-
nized the difference between these
two types of separations by re-
ferring to assignment spacing re-
quirements as city-to-city spacings
and by referring to facilities spac-
ing requirements as transmitter-to-
transmitter spacings.
105. A number of parties22 have
filed comments pursuant to the
Third Notice taking issue with the
requirement that minimum co-chan-
nel separations be determined ex-
clusively on a city-to-city basis.
These parties state that the evi-
dence in the record of the hearing,
supplied by Edward Allen, a Com-
mission witness, pertaining to the
determination of interference, dis-
tance to service contours, and asso-
ciated studies related to the loca-
tions of the transmitting antennas
irrespective of the distance between
cites. These parties further main-
tain that the determination of in-
terference, distance to contours,
and grade of service are functions
of the transmitting antennas to-
gether with the propagation char-
acteristics of the frequencies con-
cerned, and power and effective
antenna height. Accordingly, they
request that the Third Notice be
modified so that minimum co-chan-
nel separations be stated either on
a transmitter-to-transmitter basis
or that the alternative of trans-
mitter-to-transmitter or city-to-city
spacings be permitted.
106. In providing that assign-
ment spacings were to be measured
from city-to-city, the Third Notice
did not expressly specify what
reference point in a city should be
chosen in measuring the city-to-city
separation. However, where a trans-
mitter is in existence by reason of
a Commission authorization, that
transmitter site is obviously the
appropriate reference point. Ac-
cordingly, insofar as the comments
described above constitute a request
that, in measuring assignment
spacings an authorized television
transmitter shall be used as one of
the two necessary reference points,
they are granted, and we have in
this proceeding measured 23 assign-
ment spacings from authorized
transmitter sites where such sites
were available. The location of the
site is derived from the co-ordinates
of the transmitter as indicated on
the official Commission instrument
22 Southern Minnesota Supply Co.,
Mankato, Minn.: Pennsylvania Broad-
casting Co., Philadelphia, Pa.; The
Brockway Co., Watertown, N. Y.;
Hampton Roads Broadcasting Corp.,
Norfolk, Va.; Loyola University of The
South, New Orleans, La.; The Gazette
Company, Cedar Rapids, Iowa; Tele-
graph Herald, Dubuque, Iowa; Kings-
port Broadcasting Co., Kingsport, Tenn.;
Hartford Times, Inc., Hartford, Conn.;
Buffalo Courier Express, Inc., Buffalo,
N. Y., Bay Broadcasting Co., Bay City,
Mich.; WJR, The Goodwill Station,
Inc., Detroit. Mich.; Wm. H. Block
Company, Indianapolis. Ind.; The Trav-
elers Broadcasting Service Corp.,
Hartford. Conn.; McClatchy Broad-
casting Co., Sacramento and Fresno,
Calif.; WIBC, Inc., Indianapolis, Ind.;
Peoria Broadcasting Co., Peoria, 111.;
Independent Broadcasting Company,
Des Moines, Iowa, and Jacksonville
Broadcasting Co., Jacksonville, Fla.,
among others.
23 The manner of measurement of
mileage spacings between two refer-
ence points is set out in the Rules
adopted herein.
BROA
of authorization. Where television
transmitters are authorized in both
cities, each site should be used as a
point of reference, and in such case
the assignment spacing is measured
transmitter-to-transmitter.
107. The Third Notice did not
state specifically how an assign-
ment spacing should be measured
where no authorized transmitter
site is available as a reference
point. We have decided that where
an authorized transmitter site is
available for use as a reference
point in one city but not in the
other, the latter is the point de-
scribed by the city co-ordinates as
set forth in the publication of the
United States Department of Com-
merce entitled "Air Line Distances
Between Cities in the United
States," 24 or if this publication does
not specify such co-ordinates, the
reference point used is the point
described by the co-ordinates of the
main post office of the city involved.
Where no authorized transmitter
sites are available for use as a
reference point in both cities, the
mileage distance between the two
cities listed in the publication de-
scribed above has been used where
available. In the absence of such
information, the reference points
are determined by ascertaining the
city co-ordinates as set forth in the
publication listed above and where
the city co-ordinates are not listed,
by ascertaining the co-ordinates of
the main post office in the city in-
volved.
108. The measurement of facili-
ties separations in licensing pro-
ceedings is simplified by reason of
the fact that in each case one refer-
ence point is established by the
applicant by his selection of a pro-
posed transmitter site. The other
reference point is determined by
ascertaining (1) the co-ordinates of
an authorized transmitter site in
the other city or (2) where such a
transmitter site is not available the
city co-ordinates as set forth in the
publication of the United States
Department of Commerce entitled
"Air Line Distances Between Cities
in the United States" or if said
publication does not specify such
co-ordinates the co-ordinates of the
main post office of the other city
involved. In addition where there
are pending applications in the
other city, which, if granted, would
have to be considered in determin-
ing facilities separations, the co-
ordinates of the transmitter sites
proposed in such applications must
be used to determine whether
minimum facilities spacing between
the two proposals have been met.
The Minimum Co-Channel Assign-
ment Spacings
109. In the Third Notice, the
Commission said with respect to
co-channel assignment spacings:
The Table of Assignments con-
tained in the Commission's
Notice of Further Proposed Rule
Making, issued July 11, 1949,
had as its objective co-channel
separation of 220 miles in the
VHF band and 200 miles in the
24 The Third Notice provided that in
determining separations between cities
for the purpose of application of the
15 mile rule (see footnote 8 above)
"the city mileage separations set forth
in the publication of the United States
Department of Commerce entitled 'Air
Line Distances" shall be utilized. Where
cities are not listed in the above pub- t
lication, separations shall be computed
on the basis of the distance between
the main post office in the respective [
cities."
CASTING • Telecasting E
UHF band. At the hearing on
the general issues, testimony
was offered that these separa-
tions could be reduced considera-
bly by utilizing offset carrier
operation. Evidence was also
offered that more television
service could be made available
to the country if the separation
objective were reduced to 150
miles for VHF channels.
The Commission has carefully
considered the above evidence
and has concluded that some re-
duction in co-channel separation
is possible because of the im-
provements which result from
offset carrier operation. It is not
deemed advisable to effectuate a
reduction to 150 mile VHF sep-
aration as suggested at the
hearing. In the first place, the
evidence upon which the 150 mile
separation is based is the theor-
etical computations of what cov-
erage can be achieved. On the
basis of the evidence in the
record, it is clear that considera-
tions of terrain and other propa-
gation factors will materially
affect many of the theoretical
computations. In the second
place, much of the propagation
data — although the best avail-
able— upon which the Commis-
sion relies is necessarily quite
meager. Postponing a decision
in these proceedings would not
materially aid this problem since
it has been the Commission's
experience that substantial
amounts of propagation data do
not become available until sta-
tions are authorized on a regular
basis. Hence, the Commission is
faced with the practical problem
that if it postpones assigning
stations until sufficient propaga-
tion data are available, such data
may never become available,
while on the other hand if sta-
tions are assigned before suffi-
cient propagation data are as-
sembled, more interference may
result in actual operation than
was anticipated. In the Com-
mission's view, the best method
of handling this problem is to
assign stations as soon as a rea-
sonably sufficient amount of
data is accumulated, but in doing
so assignments should not be
made on the barest minimum
separation which exact calcula-
tions would indicate. Instead, a
safety factor should be included.
In this way. if as a result of
actual experience more interfer-
ence results than was indicated
by the earlier calculations, the
safety factor will prevent exten-
sive damage to overall service.
If actual experience shows that
the amount of interference is
approximately that predicted by
the calculations, then the rules
and standards can be amended to
reflect the new data. In the
Commission's experience, it is
much easier as a practical
matter to reduce station separa-
tions which are somewhat larger
than were originally thought to
be necessary than it is to in-
crease separations which are
smaller than were originally
thought to be necessary.
110. In determining- minimum co-
channel separations we must con-
sider a number of factors. The
geographical distribution of the
people and cities of the United
States does not lend itself to a sim-
ple rule for the spacing of stations.
The northeastern portion of the
United States is generally charac-
terized by higher population density
and closer spacing of cities than
the other portions of the country.
See Appendix A.
111. Recognition must also be
given to the fact that the mileages
set for co-channel spacings deter-
mine the size of the interference-
free service area of nearby co-
channel stations. It is important to
note that we are referring here not
to Grade A service but to the more
extensive Grade B service. As spac-
ings in the order of 140-250 miles
are reduced by 10 miles the inter-
ference free service area is reduced
by 2-3 miles in the direction in
which stations face each other. Ac-
cordingly, reductions in Grade B
service resulting from reduced sep-
arations deprive the rural areas
and the less sparsely settled areas
of television service. To the extent
we do this in the "VHF, we lose one
of the benefits of that portion of
the spectrum, the wide area cover-
age possible.
112. We have also considered the
import of minimum spacings on
the policy we have adopted herein
with respect to the use of greater
heights and higher powers. As
greater antenna heights and higher
powers are used, the greater is the
need for wider separations; with
smaller separations, in the direc-
tion of the co-channel station, the
potential gain from greater heights
and higher powers would be lost.
We do not wish to negate the pol-
icy of trying to obtain wide cover-
age by the use of high antenna
heights; neither do we wish to cre-
ate excessive interference by per-
mitting operation with high power
at small spacings.
113. Finally we have given con-
sideration to the need for a safety
factor in view of the incomplete
nature of available propagation
data. Where the pros and cons hang
in even balance we deem it highly
desirable if not imperative to tip
the scales in favor of wider separa-
tions.
114. The Commission in the
Third Notice provided the follow-
ing minimum co-channel assign-
ment spacings between cities:
VHF — 180 miles
UHF — 165 miles
Actually, however, it was not in-
tended that all requests for addi-
tional assignments should be grant-
ed solely because they met the mini-
ma provided for in the Third
Notice. The Third Notice stated:
In each case, the above figures
are minimum separations.
Greater separations are utilized
in the sparsely settled areas of
the country in order to secure
a maximum amount of service.
In addition, greater separations
are also utilized in Gulf Coast
areas and in other areas where
high levels of tropospheric prop-
agation may be expected. This
should be kept in mind by per-
sons desiring to suggest changes
in the Table of Assignments.
(Emphasis added.)
115. Moreover, examination of
the Table of Assignments proposed
in the Third Notice makes it clear
that the 180 mile VHF co-channel
separation and the 165 mile UHF
co-channel separation were not in-
tended to be the minimum assign-
ment spacing throughout the coun-
try. These minimum spacings were
intended to be used and were used
only in those portions of the coun-
try where narrower spacings are
appropriate, particularly in the
northeastern part of the United
States. Upon review of the whole
record we adhere to the concept
that in the less densely settled
areas of the country wide separa-
tions must be maintained. The
minimum VHF co-channel spacing
utilized in the Third Notice in such
areas of the country was 190 miles.
We adopt this spacing as the ap-
propriate minimum VHF spacing
in areas which have a relatively
lower population density or where
large cities are more widely sepa-
rated. See Appendix A. For if we
were to permit stations at close
separations in such areas, we would
deprive persons residing in the in-
terference areas between such sta-
tions of television service since
there generally do not exist other
cities of sufficient magnitude in
this interference area capable of
supporting stations on other chan-
nels which could serve the area.
116. A different situation, how-
ever, exists where there is a higher
density of population and concen-
tration of cities. Because of the
concentration of cities, the provi-
sion for lower minimum spacings
in such an area will not have the
tendency of depriving residents of
the area of television service, since
there would be an overlapping of
service contours of stations on dif-
ferent channels located in the inter-
ference areas.
117. Analysis of population den-
sity and distribution of cities estab-
lishes the existence of one large
contiguous area where there is a
substantially higher density of
population and concentration of
cities compared to all other con-
tiguous areas of comparable size.
See Appendix A. We believe the
record in the general portion of the
hearing supports the conclusion
that lower separations in this area
are warranted.
118. We have called this area
Zone I. It consists of that portion
of the United States located within
the confines of the following lines
drawn on the United States Albers
Equal Area Projection Map, (based
on standard parallels 29%° and
45%° North American datum):
Beginning at the most easterly
point on the state boundary line
between North Carolina and Vir-
ginia; thence in a straight line to
a point at the junction of the Ohio,
Kentucky, West Virginia State
boundary lines, thence westerly
along the southern boundary lines
of the States of Ohio, Indiana and
Illinois to a point at the junction
of the Illinois, Kentucky and Mis-
souri State boundary lines; thence
northerly along the west boundary
line of the State of Illinois to a
point at the junction of the Illinois,
Iowa and Wisconsin State bound-
ary lines ; thence easterly along the
northern state boundary lines of
Illinois to the 90th meridian; thence
north along this meridian to the
43.5° parallel; thence east along
this parallel to the 71st meridian;
thence in a straight line to the in-
tersection of the 69th meridian and
the 45th parallel; thence east along
the 45th parallel to the Atlantic
Ocean. When any of the above lines
pass through a city the city shall
be considered to be located in Zone
I. A map of Zone I is included in
the Rules adopted herein.
119. In establishing the boun-
daries of Zone I we have included
within the Zone portions of some
states that, as a whole, have rela-
tively low population densities and
relatively few large cities. The
portions we have included, are,
however, relatively more populous
and have a greater number of large
cities than the other portions of
the same states and they are all
contiguous to the general area with
a higher density of population and
concentrated cities. For these rea-
sons we believe their inclusion in
Zone I is warranted.
120. Upon consideration of the
whole record, we have determined
that the minimum co-channel as-
signment spacing in Zone I shall
be 170 miles in the VHF and 155
miles in the UHF.25 This consti-
tutes a reduction of 10 miles in
the minimum assignment separa-
tion proposed in the Third Notice,
but is the same as the minimum
facilities separations provided for
in the Third Notice. We find no
basis for going below the 170 and
155 mile figures proposed as the
minima in the Third Notice.
121. As we have pointed out in
the Third Notice, in certain areas
of the country, particularly the
Gulf Coast area, high levels of
tropospheric propagation may be
expected. In such areas greater
separations are necessary to com-
pensate for the reduction in service
areas that is caused by the inter-
ference resulting from the high
level of tropospheric propagation.
We have carefully re-examined the
record and the comments that have
been filed pursuant to the Third
Notice and we have determined
that only the Gulf Coast area
should, by rule, be treated differ-
ently from other areas which may
be affected by a high level of tropo-
spheric propagation. In reaching
this conclusion we are aware that
wide separations will have to be
maintained in other areas as well
to protect against the effects of
high levels of tropospheric propa-
gation. We believe, however, that
these situations can be considered
on a case-to-case basis, and we
have attempted to take care of this
problem on such a basis in estab-
lishing the Table of Assignments
in this proceeding.
122. We have designated the
Gulf Coast area as Zone III. Zone
III consists of that portion of the
United States located south of a
line, drawn on the United States
Albers Equal Area Projection Map,
(based on standard parallels 29%°
and 45% ° North American da-
tum), beginning at a point on the
east coast of Georgia and the 31st
parallel and ending at the United
States-Mexico border, consisting
of arcs drawn with a 150 mile
radius from the following specified
points :
North Latitude West Longitude
a)
29°
40'
83°
24'
b)
30°
07'
84°
12'
c)
30°
31'
86°
30'
d)
30°
48'
87°
58' 30"
e)
30°
23'
90°
12'
f)
30°
04' 30"
93°
19'
g)
29°
46'
95°
05'
h)
28°
43'
96°
39' 30"
i)
27°
52' 30"
97°
32'
When any of the above lines pass
through a city, the city shall be
25 We recognize that a few existing
operations do not comply with the
minimum separations set forth above.
It has not been possible to remove
these cases without unwarranted dis-
location.
BROADCASTING • Telecasting
April 14, 1952 Part II Final TV Report • Page 23
considered to be located in Zone H,
A map of Zone III is included in
the Rules adopted herein.
123. All of the United States (in-
cluding the Territories) not in-
cluded in Zones I and III is desig-
nated as Zone II. In measuring
separations between cities in differ-
ent Zones, the lower separation ap-
plicable will govern.
124. The area designated as Zone
II is more sparsely settled than the
area designated Zone I and has a
lower concentration of cities than
does Zone I. See Appendix A. As
shown in Appendix A, the popula-
tion density per square mile in
Zone I is 222.1 people per square
mile; in Zone II the population
density is 27.4 per square mile.
For the reasons set out above, we
believe the minimum VHF co-chan-
nel assignment separation of 190
miles maintained in this area in the
Table proposed in the Third Notice,
should be adhered to without
change. In the case of the UHF,
the minimum co-channel separation
in Zone II, maintaining the rela-
tionship used in Zone I, shall be
175 miles. There are very few
UHF assignments proposed in the
Third Notice in violation of this
minimum; these assignments have,
however, been deleted from the
Table adopted herein.
125. There remains for consid-
eration the minimum co-channel
separations to be maintained in
Zone III, the Gulf Coast area. This
area would be on the basis of
density of population and concen-
tration of cities fall within Zone
II. The population density per
square mile in Zone III is 47.8
people per square mile. See Appen-
dix A. On the basis of the record,
it appears necessary, however, to
add a factor of about 33 miles
spacing between co-channel sta-
tions to obtain the same service
area as would exist in Zone II. We
believe it to be reasonable in light
of the foregoing to add 30 miles
in the Gulf Coast area to the 190
mile minimum VHF co-channel as-
signment spacing provided in Zone
II. This will substantially equalize
the service contours of stations in
the Gulf area with stations in Zone
II. On this basis the minimum as-
signment spacing: in Zone III will
be 220 miles in the VHF band and
205 miles in the UHF. Several
VHF assignments in Zone III pro-
posed in the Third Notice involved
•spacings below this minimum. How-
ever, as set forth above, it was
clearly contemplated in the Third
■Notice and the Commission so in-
dicated that spacings in the Gulf
Coast area would have to be much
wider than spacings in other por-
tions of the country *. Accordingly,
necessary changes have been made
in the Table to insure that all as-
signments meet the minimum re-
■quired herein.
126. In establishing Zone III we
-are taking into account the fact
that we do not have sufficient data
at this time to determine exactly
a For example, The Houston Post Com-
pany, in its comments, expressly sup-
ported the principle that in the Gulf
area minimum spacings substantially
above the minima in other areas are
required. The Houston Post Company
advanced the proposal that a specific
limitation be made on assignments in
this area so that stations operating on
the S3me channel should be separated
by 240 miles on Channels 2-6 and by
200 miles on Channels 7-13.
at what point the effects of the high
level of propagation in the Gulf
need no longer be considered in
establishing minimum assignment
spacings. We believe, however,
that the figure we have chosen
provides an adequate margin of
safety and yet does not prevent as-
signments that could appropriately
be made at this time.
127. DuMont Laboratories, Inc.
has submitted an alternative na-
tionwide assignment plan which it
claims is superior to that of the
Commission. DuMont makes this
claim on the grounds that its as-
signment plan allegedly makes a
more efficient use of the available
television spectrum, especially the
VHF band. DuMont points out that
it has made more assignments on
each VHF channel than the Com-
mission and that it has provided
more communities with VHF mul-
tiple service. At the same time
DuMont proposes to assign at least
one channel to practically every
community listed in the Commis-
sion's Table of Assignments. In
substantiation of its claim that its
plan would provide more persons
with more service, DuMont had a
population count made of the num-
ber of persons living within 50
miles of television service centers.
It defined a "television service cen-
ter" as a community to which more
than one television channel had
been assigned under either the
Commission or the DuMont assign-
ment plans. For example, DuMont
states that under the proposed FCC
plan 98 television centers have been
tentatively assigned four or more
VHF and UHF channels and a
population of 95,115,203 live within
50 miles of these centers, whereas
under the DuMont plan 149 centers
would have four or more channels
and a population of 113,814,387 live
within 50 miles of these centers.
128. DuMont contends that it
achieved this greater efficiency
"within the FCC framework of en-
gineering standards." As a matter
of fact, however, there is a highly
significant difference between the
two plans with respect to the min-
imum co-channel assignment sep-
arations employed and this differ-
ence is necessarily reflected in the
total number of assignments under
the two plans. In order to increase
the number of VHF assignments in
large cities, DuMont would make
many assignments below the min-
imum separations employed in the
Table of Assignments proposed in
the Commission's Third Notice and
as adopted in this Report. For ex-
ample, in the area comprising Zone
II, the Commission's proposed
Table and final Table have no as-
signment separations below 190
miles. By contrast DuMont pro-
poses 79 spacings below this min-
imum. These would be distributed
as follows: 6 below 170 miles: 21
between 170 and 180 miles; and 52
between 180 and 190 miles. In the
area defined as Zone III. the Com-
mission had proposed 9 spacings
below 220 miles (minimum estab-
lished herein), but in the Table
adopted herein all VHF spacings
below 220 miles have been deleted.
DuMont, however, proposes 30 as-
signments below this minimum.
Two separations would fall below
180 miles, 18 between 180 and 200
miles, and 10 between 200 and 220
miles.
129. By reducing the spacings be-
low the minimum at numerous
points, the DuMont plan achieves a
greater number of VHF assign-
ments than does the FCC table. It
is apparent, however, that Du-
Mont's alleged superior assignment
efficiency in fact results from utiliz-
ing station separation standards at
variance with those of the Com-
mission. For the reasons detailed
previously, the Commission does
not believe it is in the public in-
terest to utilize such lower assign-
ment separations.
130. Furthermore, the DuMont
Assignment Table is inconsistent,
in part, with the assignments that
have been made along the Mexican
and Canadian borders. This aspect
of the DuMont assignment plan is
discussed elsewhere in this Report.
In addition, the DuMont proposal
for UHF assignments does not fol-
low a basic principle provided for
in this Report and followed in the
Commission's Table, namely, that
UHF stations separated by less
than 6 channels should be separated
by at least 20 miles. This aspect of
the DuMont assignment plan is also
discussed in detail elsewhere in this
report.
131. The Commission has already
examined and rejected certain of
the underlying principles of the
DuMont plan.27 We must, for the
reasons indicated above, similarly
reject the proposed DuMont Table
of Assignments.
132. DuMont requested an oppor-
tunity to make an oral presentation
in this proceeding. This request
was based on the view that the
Commission would not adequately
understand the DuMont nationwide
assignment plan. We have very
carefully considered the DuMont
proposal. The Commission recog-
nizes the contributions made by
DuMont to these proceedings. We
do not believe that an oral pre-
sentation is necessary for the Com-
mission to satisfactorily consider
and dispose of the issues raised by
DuMont. In our view the detailed
written evidence submitted by Du-
Mont adequately presents the facts
with respect to the nature of Du-
Mont's proposal and has enabled us
fully to consider the merits of its
proposal. The DuMont request for
an oral presentation is, therefore,
herewith denied.
133. A request has been made2S
that the Commission permit as-
signments of co-channel stations at
less than the minimum spacings
where advantage can be taken of
mountain ranges to form a natural
protection between stations. The
parties referred to testimony on
this point presented in the record
by Messrs. Goldsmith, Poole, Gil-
lett, Inglis, O'Brien and Harmon.
While there is some evidence that
intervening mountain ranges may
normally reduce television signals,
the propagation data available at
this time is insufficient to determine
the extent to which there may be
significant deviations from the nor-
mal pattern in such situations. The
Commission is, therefore, denying
in this proceeding the requests for
27 See Paragraphs 70-81 above.
28 Southern Minnesota Supply Company,
Mankato, Minn.; Erie Television Cor-
poration, Erie, Pa.; Airfan Radio Corp.,
Ltd., San Diego, Calif.; California In-
land Broadcasting Co., Fresno, Calif.;
Tribune Building Co., Oakland, Calif.;
KUGN, Inc., Eugene, Oregon; and
Kingsport Broadcasting Co., Kingsport,
Tenn.
it
v.
co-channel separations lower than
the minimum between stations sep-
arated by mountain ranges. 29
134. Some of the parties 30 have
requested that co-channel assign-
ment spacings be calculated on the
basis of proposed transmitter sites
as well as on the basis of existing
transmitter sites. Such a request
confuses assignment spacings with
facilities spacings. The purpose of
assignment spacings is to determine
what channels shall be assigned to
individual communities for use by
applicants who may seek authoriza-
tions for stations in such communi-
ties after an assignment has been
established. After an assignment
has been made it must be capable
of being used by any applicant who
may succeed in the licensing pro-
ceeding. To use the specific trans-
mitter site proposed by an indi-
vidual petitioner in a rule making
proceeding as a reference point in f
calculating assignment spacings
would be to use a site that might in
fact never be available to the suc-
cessful applicant in the licensing
proceeding.
135. Further, to permit parties to
use specific proposed sites or possi-
ble transmitter sites in order to es-
tablish that they meet minimum
assignment spacing requirements
would in effect reduce the min-
imum assignment spacing require-
ments. Several parties have, how-
ever, attempted to demonstrate that
proposed co-channel assignments
meet the minimum requirements by
offering evidence that they can
select a transmitter site that will
meet the minimum assignment sep-
aration requirements even though
the distance between the proper
reference point in the community of
the proposed assignment and the
other city involved is less than the
minimum. We cannot permit sep-
arations to be reduced by allowing
proponents of new assignments to
demonstrate in rule making pro- est
ceedings that they can meet the y
minimum assignment spacing re-
quirements only by being able to
erect a transmitter at a specific
site. The manner in which the as-
signment spacings are measured is
important in determining the spac-
ings between stations and the mea-
surements will vary significantly
depending on the reference points
used. To permit assignments to be
made in rule making proceedings on
the basis of the measurement of
spacings from particular trans-
mitter sites other than the appro-
priate reference point would result
in a reduction of the required as-
signment spacings. Accordingly,
we are denying all requests for the r
establishment of assignments where
the minimum spacings would be
measured not from the proper
reference point but from possible jiot
transmitter sites. 31
136. The Table of Assignments
contained in the Commission's
Third Notice permits the use of
maximum power at all locations
where an assignment was proposed.
5 -■
Page 14 • April 14, 1952 Part II Final TV Report
29 For the same reasons we have re-
jected similar proposals for assign-
ments in violation of the minimum
separations where other than co-chan-
nel spacings are involved.
30 See footnote 22 above.
31 For the same reasons we have re-
jected similar proposals for assign-
ments in violation of the minimum
separations where other than co-chan-
nel spacings are involved.
BROADCASTING • Telecasting
k number of parties32 contend that
t would be possible to provide ad-
Jitional assignments in many loca-
tions if the stations at such locali-
ses were limited to power less than
;he maxima. For example, it is
stated that if-two stations serving
small communities operate with
ninimum power they could be lo-
cated as close as 73 miles co-chan-
lel and 19 and 25 miles adiacent
channel for Channels 2-6 and 7-13,
respectively, while at the same time
receiving the same grade of protec-
tion offered by a separation of 180
miles shown in the Commission's
standards. The parties accordingly
have requested that the Commis-
sion provide for additional assign-
ments at reduced power where such
Assignments will not cause inter-
ference greater than would exist
under the prescribed minimum
spacings.
137. The Commission does not
believe that limited power stations
should be provided for in the Table
of Assignments at this time in
order to squeeze in additional as-
signments. The effect of low power
combined with close spacing is to
reduce the interference-free cover-
age area of such stations, thus pro-
viding a sharply limited service. In
the example cited above of two
stations operating with minimum
spower (1 kw effective radiated
power) and separated 73 miles co-
channel, the interference - free
Grade A service would be confined
to 11 miles and the Grade B serv-
ice to 14 miles. Further, the pro-
posals for low power stations are
all based upon operation of the co-
channel stations with an antenna
height of 500 feet. As the antenna
heights of co-channel stations in-
crease, the service area of the lower
powered stations would decrease.
138. Further, these proposals
rest on the implicit assumption
(that where interference is not
caused to the Grade A service of
a station, the minimum separations
may be reduced below the stand-
ards adopted by the Commission.
The television Assignment Table
and the Rules with respect to tele-
vision, however, recognize no pro-
tected contours. Rather they are
based on the concept of affording
each station the widest coverage
possible consistent with an efficient
utilization of the spectrum and the
satisfaction of the needs of the
various cities and communities in
the United States. The Commission
in considering grades of service in
this proceeding has utilized the
principle of iso-service contours.
Basic to this principle is a recog-
nition of the fact that, even though
"objectionable interference" may
not be caused in any contour, an
inevitable degradation of service
32 Pennsylvania Broadcasting Company,
Philadelphia, Pa.; Southeastern Broad-
casting Company, Macon, Ga.; Middle
Georgia Broadcasting Company, Macon,
Ga.; The Brockway Company, Water-
| town, N. Y.; Hampton Roads Broad-
| casting Corp., Norfolk, Va.; Jackson-
ville Broadcasting Company, Jackson-
! ville, Fla.; Loyola University of the
South, New Orleans, La.; The Gazette
I Company, Cedar Rapids, Iowa; Tele-
' graph Herald, Dubuque, Iowa; Kings-
I port Broadcasting Company, Kingsport,
Tenn.; Michigan State College, East
Lansing, Mich.; Hartford Times, Inc.,
Hartford, Conn.; Travelers Broadcast-
ing Service Corp., Hartford, Conn.;
Southern Minnesota Supply Company,
Mankato, Minn., and Indiana Technical
College, Fort Wayne, Indiana.
occurs. We have above discussed
at length the basis for the separa-
tions we have established. The pro-
posals here cannot be accepted be-
cause they are contrary to the
basis upon which the co-channel
separation requirements have been
established.
139. Also to be considered is the
safety factor we have previously
mentioned. If we should find at a
later date the interference which
stations may suffer is greater than
we have predicted upon the basis of
available data, generally only
Grade B service will suffer whereas
the impact on Grade A service will
be little, if any. Moreover, power
could then be reduced if it were de-
cided that the interference should
be reduced. But in the case of sta-
tions operating with lower power
at reduced separations it would be
more difficult to further reduce
power and the service that would
generally suffer would be Grade A
service.
140. Accordingly, the Commis-
sion finds that it must deny the
requests of the parties seeking ad-
ditional assignments where such
assignments would require opera-
tion at less than the maximum
powers specified in this Report.
141. In establishing the co-chan-
nel assignment spacing require-
ments set out above, we have con-
sidered carefully the comments
and evidence of all the parties who
have requested assignments at
spacings below the minima adopted
herein. Insofar as we have reduced
the minimum assignment spacing
in Zone I from that proposed in
the Third Notice, the requests of
certain of the parties for reduced
minimum assignment spacings have
been granted. We find, however,
no adequate basis on the record for
granting any of the other requests
for reduced minimum spacings and
we have found no convincing reason
to deviate from our minimum as-
signment spacings in acting on any
specific counter-proposal in this
proceeding.
142. The following is a sum-
mary of the minimum co-channel
assignment spacings provided for
herein :
VHF UHF
Zone I 170 miles 155 miles
Zone II 190 miles 175 miles
Zone III 220 miles 205 miles
Classes of Stations: Powers and
Antenna Height
143. In the Third Notice, the
Commission stated:
The Commission's Notice of
Further Proposed Rule Making
issued July 11, 1949, provided
for three classes of stations, i.e.
community, metropolitan and
rural stations. During the
hearings on the General Issues
relatively little comment was
offered concerning the proposed
classifications. In reviewing this
proposal, the Commission has
concluded that it is desirable to
reduce station classifications to
a minimum and that more than
one class of station is unneces-
sary if provision is made for
appropriate power ranges for
the various sizes of cities and
rural areas. Accordingly, only
one class of television broadcast
station is proposed, with provi-
sion for minimum and maximum
effective radiated powers in ac-
Channels
2-6
7-13
14-83
cordance with the respective
tables set forth below:
(1) Minimum Power
Population of Minimum effec-
city (excludes tive radiated
adjacent metro- power1 (in db
politan areas): above 1 kw)
Above 1,000,000 17 db/500 ft. Ant.
250,000-1,000,000 10 db/500 ft. Ant.
50,000-250,000 3 db/500 ft. Ant.
Under 50,000 0 db/300 ft. Ant.
1 Or equivalent, based on the
same Grade A service radius as
with these values of effective radi-
ated power and antenna height
above average terrain. A chart
showing this relationship is at-
tached to Appendix B and identified
as Appendix IV. No minimum an-
tenna height is specified. However,
wherever feasible, high antennae
should be used to provide improved
service.
(2) Maximum power. The max-
imum effective radiated power to
be authorized on the respective
channels is set forth in the fol-
lowing table:
Maximum effective
radiated power (in
db above 1 kw)
20 db/500 ft. ant.
23 db/500 ft. ant.
23 db/500 ft. ant.
144. No one has objected to the
Commission's proposal to establish
only one class of station and to
permit any station to operate on
any channel, consistent with the
Rules and standards. Some com-
ments have been received with re-
spect to operation with lower pow-
ers where the minimum mileage
separations provided for in the
Rules cannot be met. These com-
ments have been considered above
in another portion of this Report
and the requests have been denied
for the reasons set forth. The Com-
mission is, therefore, finalizing its
proposal to have only one class of
station.
145. No comments were received
with respect to the Commission's
proposal concerning minimum pow-
er. Generally, we believe we should
adhere to the proposal made in the
Third Notice. It is a fact, however,
that with very low effective ra-
diated powers the service areas of
television stations are extremely
limited. Accordingly, we have pro-
vided in our Rules that no televi-
sion station shall in any case oper-
ate with less than 1 kw effective
radiated power. As so modified the
proposal in the Third Notice with
respect to minimum power is
adopted.
146. Several comments have been
received relating to the Commis-
sion's proposal with respect to
maximum power for television sta-
tions. Radio Kentucky, Inc., and
Radio Virginia, Inc., both oppose
the granting of further power in
the VHF above the maximum pres-
ently provided for in the Rules. The
reason for this position appears to
be a desire not to increase the
disparity of coverage between the
VHF and UHF. Havens and Mar-
tin opposes this proposal to limit
power and subscribes to the Com-
mission's proposal for an increase
in existing power limits in the
VHF. A. Earl Cullum's comment
refers to his testimony relating
power to frequencies in order to
obtain comparable coverage. The
frequencies involved on Channels 7
through 13 are approximately three
times the frequencies involved on
Channels 2 through 6, and the UHF
channels allocated to television are
approximately three times the fre-
quencies on Channels 7 through 13.
Cullum contends that in both of
these cases the maximum power for
the higher channels should be three
times that of the lower channels
and that putting a limit of 200 kw
(23 dbk)33 on the power to be used
on Channels 7 through 13, and 14
through 83 is unfair to those who
wish to use these channels in com-
petition with assignments made on
Channels 2 through 6. James C.
McNary filed a comment in which
he stated that an amplifier tube
with 25 kw was feasible on the
UHF. Such a tube it was stated
would provide a radiated power of
400 kw (26 dbk). McNary. there-
fore, recommends that provision be
made for the use, on an individual
basis, of power in excess of 23 dbk
on Channels 14 through 83. Pacific
Video Pioneers also proposes that
the maximum power limitation of
23 dbk (200 kw) on Channels 14-83
be liberalized to permit single sta-
tions to increase to 26 dbk (400
kw) on a showing that objection-
able interference will not be caused
to other assignments using 23 dbk
(200 kw) at 500 feet and to permit
horizontal increases in power by
two or more stations. On the other
hand, RCA-NBC, and Communica-
tions Measurements Laboratories,
Inc., support the Commission's pro-
posal.
147. On the basis of the record
it appears that the Grade B cov-
erage of the television channels
decreases as the frequency involved
increases. Considering first the
power relationship between Chan-
nels 2-6 and Channels 7-13 the
propagation charts in the record
establish that, assuming operation
at 500 feet and the maximum pow-
ers proposed in the Third Notice,
the Grade A service extends to 33
miles on Channels 7-13 as com-
pared to 27 miles on Channels
2-6.34 However, in the case of Grade
B service and where the only limit-
ing factor is noise the service on
Channels 2-6 extends 57 miles com-
pared to 50 miles on Channels 7-13,
based on the same powers and an-
tenna heights. In view of this
disparity with respect to Grade B
service there was considerable tes-
timony in the record favoring a
three-fold differential in power be-
tween Channels 2-6 and Channels
7-13 rather than the powers pro-
posed by the Commission.
148. The arguments described
above are somewhat misleading
since the prediction of service areas
is made in all cases on the basis
of noise limitations only. Co-
channel operation is, however, a
substantial factor in the deter-
mination of the effects of permit-
ting an increase in power such as
is requested here by the parties.
For example, at 170 mils station
spacing, with maximum power as
specified under the Third Notice
and 500 feet antenna height, the
Grade B service of a station oper-
ating on Channels 2-6 or 7-13 would
extend 41 miles and 47.5 miles, re-
spectively, in the direction of a
co-channel station. These cover-
ages are related to the station sep-
aration and would be unchanged
by the same increase in power of
34 See in this connection our discussion
above of the manner of prediction of
service areas and interference.
BROADCASTING • Telecasting
April 14, 1952 Part II Final TV Report • Page 15
all stations on the same channel.
However, in other directions, as-
suming noise as the only limiting
factor, such stations would fur-
nish Grade B service as far as 57
miles and 50 miles, respectively,
for the channels stated. Similarly,
at 200 mile spacing with stations
on the same channel operating with
the same power and antenna height,
the Grade B service of a station
would extend 47 miles and 50
miles for Channels 2-6 and Chan-
nels 7-13, respectively, in the di-
rection of a co-channel station, and
57 miles and 50 miles, respectively,
in other directions. The latter dis-
tances for both examples could be
increased by an increase in power
of all stations on the same chan-
nel. Thus, although co-channel
operation will be determinative of
Grade B coverage in some areas,
in many other areas an increase
in power for stations operating
on Channels 7-13 can effectively
increase the Grade B service range
and more nearly equalize the po-
tential coverage of such stations
with those operating on Channels
2-6. Even in those areas where
the specified grades of service are
determined by mutual station in-
terference, the us© of higher power
will improve the service by helping
to overcome other types of inter-
ference, such as receiver noise.
This results in increased coverage
efficiency and a more effective util-
ization of the spectrum space in-
volved. In reviewing the comments
that have been filed and the whole
record in this proceeding, the Com-
mission has, therefore, concluded
that an additional 2 db should be
permitted on Channels 7-13 pro-
viding for a total maximum power
of 25 dbk (316 kw). Where noise
is the only limiting factor, this
increase will add approximately
3 miles to both the Grade A and
Grade B service areas of Channels
7-13.35
149. Similar considerations are
involved in establishing maximum
power limitations in the UHF. Ac-
cording to the median field strength
requirements, Channels 2-6 require
68 dbu36 for Grade A service and
the UHF channels require 74 dbu.
Since both the low VHF and UHF
areas are, pursuant to this Report
to be computed from the same 63
megacycle curves and considering
noise to be the only limiting: factor,
it is obvious that the UHF must
have an additional 6 db to obtain
the same Grade A service area.
Likewise the median field strength
required for Grade B service is
47 dbu and 64 dbu for Channels
2-6 and the UHF respectively.
Hence an increase of 17 db wouid
be necessary in the UHF to eaual-
ize the Grade B service areas where
noise is the only limiting factor.
The same considerations which im-
pelled the increase in the maxi-
mum power on Channels 7-13 to
25 dbk (316 kw) impel an increase
in the maximum UHF power to
30 dbk (1000 kw). This increase
will extend the Grade A and Grade
B service areas of stations oper-
ating with 500 feet antennas to
32 miles and 47 miles, respec-
tively, where noise is the only
» We believe that the Radio Kentucky
and Radio Virginia requests must be
denied. The record clearly requires
us to raise the existing limits on power
in the VHF in order to achieve an
efficient use of the spectrum.
" As used herein "dbu" signifies field
strengths in decibels above one micro-
volt per meter.
limiting factor. In establishing
this maximum power for the UHF,
we recognize that these powers may
not be immediately attainable, but
we believe, on the basis of the
record, that provision should be
made for such an increase since we
are confident that developments
in the art will achieve such powers.
150. The maximum radiated
power permitted under the Rules
adopted herein is tabulated below:
Effective Radiated
Channels Power
2-6 20 dbk ( 100 kw)
7-13 25 dbk ( 316 kw)
14-83 30 dbk (1000 kw)
151. In making these increases in
power we recognize that not all
stations in all communities will
operate with such maximum power.
Where stations operate with such
maximum power the resulting
added coverage of the stations will
almost always more than offset the
decreased service areas of other
stations affected. We have, further,
by reason of the mileage separa-
tions which we have required in the
Rules, provided that where such
powers are used the service area
involved will not be unduly reduced.
Accordingly, we believe that the
provisions with respect to increased
power made herein are required in
the public interest in order to pro-
vided more effective use of the por-
tion of the spectrum devoted to tele-
vision broadcasting.
152. In the Third Notice the Com-
mission stated with respect to an-
tenna heights:
Any station may be authorized
on appropriate application to in-
crease its power to the maximum
set forth above without the
necessity of a hearing so far as
interference to other stations is
concerned. The use of antenna
heights greater than 500 feet
above average terrain is en-
couraged as a means for im-
proving the quality of service.
If an antenna height greater
than 500 feet is used, the effec-
tive radiated power shall be
limited to that value which will
avoid interference within the
Grade A service radius of any
other station, either existing or
provided for in the Table of as-
signments, on the basis of the
operation of such station with
the maximum power and an-
tenna height of 500 feet as set
forth above. Where antenna
heights of less than 500 feet are
utilized, the effective radiated
power shall not exceed that
listed above.
153. Several comments have been
filed with respect to the application
of the proposal in the Third Notice
to limit increases in antenna height
because of adjacent channel inter-
ference. These comments contend
that the Commission should not
prevent the use of heights above
500 feet because of interference
that might be caused to stations
operating on adjacent channels.
The American Broadcasting Com-
pany 37 points out that in the case
of WJZ-TV located on the Empire
State Building1, the power would be
restricted under the Third Notice
to 15.4 dbk because of the assign-
ments of the adjacent channel to
37 The situation involving KECA-TV,
the ABC station in Los Angeles, and
KFMB-TV, San Diego is discussed
separately below.
New Haven. ABC proposes that
when antenna heights above 500
feet are utilized the limitation on
power shall only apply where the
Grade A service is invaded by the
co-channel interference. ABC also
points out what appears to be the
discontinuity existing in the Com-
mission's proposal between an-
tenna heights of 500 feet and those
above 500 feet. ABC cites the case
of two adjacent channel stations
in the Channel 7-13 range with
transmitters separated by 60 miles.
Under the proposal in the Third
Notice, both stations would be per-
mitted to use powers of 23 dbk at
500 feet antenna height even
though both stations would suffer
a reduction in area of 31 square
miles within their Grade A con-
tours. If, however, one of the sta-
tions used, for example, an an-
tenna height of 505 feet through
choice or necessity, application of
the proposed rule would result in
reduction of the power of this sta-
tion to approximately 19.5 dbk and
the service area would be reduced
from 3,220 to 2,465 square miles, a
loss of 23%. ABC contends further
that the proposal is inconsistent
with other Commission proposals
which encourage high antennas
wherever feasible both to increase
service and reduce interference. It
also contends that the gain in serv-
ice area by increasing the antenna
height of one of the stations is
much greater than the loss of serv-
ice area to the adjacent channel
station which has not changed its
height. General Teleradio, Inc.,
took a position similar to that of
ABC.
154. The Allen B. DuMont Lab-
oratories, Inc., also notes the al-
leged discontinuity in the power/
height proposal and suggests that
the rule might be amended to
permit both the affected stations
to agree to increase power simul-
taneously. A. Earl Cullum's com-
ments that the proposed power/
height rule is a good general allo-
cation principle provided it is tested
by co-channel conditions. If the
proposed rule is adopted, he claims,
it would discourage rather than en-
courage the use of taller antennas.
Cullum further states that the rule
would place an arbitrary require-
ment in the Rules and prevent a
station from providing additional
service. James C. McNary requests
that the adjacent channel interfer-
ence considerations for antennas
above 500 feet on certain channels
should be clarified. Earle C. An-
thony, Inc., recommends that — 6
db38 rather than 0 db be used as
the permissible adjacent channel
ratio.39 He cites testimony of
Thomas Goldsmith and William
Lodge to substantiate a ■ — 6 db
ratio.
155. Although several parties
subscribed to the Commission's
Third Notice in toto and thus by
implication were on record as favor-
ing the adjacent channel ratio and
power-height relationship, none of
these parties singled this item out
for specific comment. Elm City
Broadcasting Corporation (WNHC-
38 As used herein adjacent channel in-
terference ratio signifies the ratio of
median desired and undesired field
strengths.
39 Lynchburg Broadcasting Corp.,
Lynchburg, Virginia; KTTV, Inc., Los
Angeles, California, and KMTR Radio
Corp., Los Angeles, California all pro-
pose an adjacent channel interference
ratio of -6 db.
TV), New Haven, Connecticut, filet
comments opposing the comment
of ABC, Inc., and General Tele
radio, Inc. The comments o:
WNHC-TV are based on its particu
lar situation with regard to pos
sible adjacent channel interfereno
from - WJZ-TV and WOR-TV
with WNHC-TV operating on Chan
nel 8. It is contended that it woulc
be unfair to limit the service area:
of stations receiving adjacent chan
nel interference from other stations
utilizing particularly high antenna:
beyond the extent contemplated ir
the Third Notice.
I
Page 16 • April 14, 1952 Part II Final TV Report
156. The record clearly support
the use of greater antenna height:
where possible to achieve maximuir i„
channel utilization. However, the [eei
existence in some cases of a smal'
amount of adjacent channel inter
ference would, if the proposal ir
the Third Notice is adhered to, pre
vent the accomplishment of the verj S
objective which is sought. In fact
the parties point out a discontinu
ity in the heights and power, which
would exist under the Third No
tice proposal. The parties, there
fore, proposed to remove this
limitation and would provide for
the acceptance of a small amount \
of adjacent channel interference \.
over and above that originally pe
contemplated. The record shows L
that this small amount of inter-
ference is minor when compared
with the accompanying gain in
service and consequently should
not prevent acceptance of the
parties' proposal, particularly since
adjacent channel interference ii
susceptible to treatment by tech-
nical expedients and at the most
results in a substitution of one
service for another in so far as the
listener is concerned.
157. Adjacent channel interfer-
ence has not been a severe prob-
lem in the past and it appears that
it is not costly to provide addi-
tional adjacent channel selectivity 500
in receivers if necessary. We be
lieye the record supports a 0 db
adjacent channel interference ra
tio. On this basis the rules with re-
spect to adjacent channel mileage z0j
separations will not unduly reduce
service areas of individual stations
Accordingly, we have deleted from
the Rules adopted herein any pro-
visions which would prevent the
use of higher antennas because of
adjacent channel interference that
would be caused to other stations
158. The Commission has alsc
given further consideration to the
use of antenna heights above 500
feet. As we have pointed out the
record clearly supports a policy of
the encouragement of increased an-
tenna heights. The record contains
detailed engineering studies show
ing that increased antenna heights
are much more advantageous than
increased power. It is shown that
the ratio of service area gained to
service area lost by other stations
increases with antenna height. It
has also been shown that a given
increase in radiated power is more
effective with higher antenna
heights than it is with an antenna
height of 200-500 feet. When two
stations are operating co-channel
and one station is allowed to in-
crease its antenna height greatly
in excess of the other, the increase
in area covered by the first station
will greatly exceed the loss in serv-
ice to the second station. If the two
stations do not change antenna
heights, but the first station in-
creases power, the area gained by
BROADCASTING • Telecasi
;
that station is still greater than
than lost by the second station but
the effect is not as pronounced as
is the case where the antenna
height is increased. Again it should
be emphasized that in all cases
the service areas are "not unduly-
reduced when the minimum spac-
ings are maintained.
159. Accordingly, in order to
achieve a more efficient utilization
of each television channel we are
modifying the provisions with re-
spect to the use of antennas over
500 feet to specify that in Zones II
and III where wider station separa-
tions have been maintained in the
Table10, antennas will be authorized
in the VHP up to heights of 2000
,feet, with maximum power, with-
out regard to co-channel interfer-
ence that will be caused by such
operation with the greater antenna
height. In Zone I" we have pro-
vided that VHF stations may use
antennas up to a height of 1000
feet, with maximum power. In
view of the fact that station separa-
tions in this Zone are lower than
in Zones II and III, and in view
of the fact that cities in Zone I
are more closely located than cities
in Zones II and III, until a larger
body of data is available with re-
spect to operation with antenna
heights over 1000 feet with higher
powers, we are unable to permit
operation with such powers at
heights over 1000 feet. The rules
we have adopted with respect to an-
tenna heights in the VHF consti-
tute no substantive modification of
the proposal in the Third Notice.
Stations in the VHF, under the
Third Notice proposal, would have
been entitled to operate with an-
.tenna heights of 2000 feet since at
these heights there would be no
interference to Grade A service to
co-channel operations, assuming
co-channel operation at maximum
power and an antenna height of
500 feet (as was done in the Third
Notice).
160. In the UHF we have pro-
vided in our Rules that stations
may operate at full power in all
Zones, with antennas up to a
height of 2000 feet, without re-
gard to co-channel interference
that will be caused by such opera-
tion with the greater antenna
height. We have provided no
special rule with respect to Zone
I in view of the fact that UHF
stations will not be able to operate
with maximum effective radiated
power for some time to come. We
recognize that, in the UHF, loss
of Grade A service of a co-channel
station operating with maximum
[power (30 dbk) and an antenna
height of 500 feet would be caused
by another station operating on
the same channel with 2000 feet
'and one megawatt power where
..the co-channel separation was less
than 183 miles. We feel, however,
that any loss of Grade A service
that is caused by operation with
such greater antenna heights and
maximum power should be per-
mitted in view of the added service
gained.
161. Our choice of a 2000 foot
antenna height limit is based, main-
ly, on the fact that the propaga-
tion data in the record at heights
over 2000 feet is extrapolated from
data obtained under 2000 feet.
40 For a description of Zones II and III,
see Paragraphs 117-126 above.
41 For a description of Zone I see
Paragraphs 117-126 above.
Moreover, relatively few stations
are now or will in the near future
be operating at heights over 2000
feet, and these are primarily in
areas where greater co-channel
separation has been maintained.
Where the height is above the 2000
foot maximum we have provided a
chart in the Rules which permits
operation with less than maximum
power but which nevertheless gains
some of the benefits afforded by
sites over 2000 feet. We encourage
interested individuals and licensees
to conduct propagation tests to de-
termine the effect of operation with
high powers and antenna heights
over 2000 feet. When such data
becomes available the Commission
will consider appropriate changes
in the chart established for the de-
termination of power where an-
tenna heights over 2000 feet are
used.
162. In Zone I where the great-
est permissible VHF antenna
height with maximum power is
1000 feet, higher antenna heights
will be permitted but only with ap-
propriate reductions in power. A
chart has been included in the
Rules to make possible the determi-
nation of the power that will be
permitted at any antenna height
over 1000 feet. It will be noted
that we have maintained the power
ratio of 3.16 to 1 between powers
to be employed on Channels 2-6
and 7-13.
163. There remains for consid-
eration the comment of the Ameri-
can Broadcasting Company which
requests that KECA-TV, owned and
operated by ABC on Channel 7 in
Los Angeles, be permitted to op-
erate with maximum power on top
of Mount Wilson. ABC requests
that the Commission's Rules au-
thorize operation with maximum
power even at heights such as that
on top of Mount Wilson. If such op-
eration is not permitted as a matter
of general rule, ABC requests that
an exception be made in the case of
KECA-TV. Opposition to this re-
quest has been filed by the Kennedy
Broadcasting Company which owns
and operates KFMB-TV on Channel
8 in San Diego, California. KFMB-
TV is located 106 miles from
KECA-TV. KECA-TV has an an-
tenna height of 3040 feet above
average terrain and an antenna
height of 4987 feet in the direction
of KFMB-TV. The basis of Ken-
nedy's opposition is that operation
at maximum power on top of Mount
Wilson will cause excessive inter-
ference to operation of KFMB-TV,
especially in view of what is alleged
to be unusual propagation charac-
teristics prevalent in that area by
way of the proposphere.
164. We have above decided that
VHF stations in Zones II and III
will have a right to operate with
maximum power with antenna
heights up to 2000 feet above av-
erage terrain and that at heights
above 2000 feet, a special chart
shall be used to determine maxi-
mum power. It is to be noted that
KECA-TV would be permitted to
operate with the maximum power
of 21.9 dbk (155 kw) at its present
location on Mount Wilson. No spe-
cial circumstances are presented
which would warrant a special rule
in the case of KECA-TV. Nor do
we believe that the Commission
should adopt any special rules at
this time to afford protection
against adjacent channel inter-
ference when one of the stations is
operating with an antenna height
over 2000 feet at the maximum
ROADCASTING • Telecasting
adjacent channel rejection ratio
of —6 db. Thus a median field
strength ratio of 0 db should
provide service from one station
or the other at each receiver lo-
cation for at least 90 percent of
the time, irrespective of signal
fading. The Table of Assign-
ments has been based upon an
adjacent channel separation be-
tween cities of 70 miles for Chan-
nels 2-13 and 65 miles for Chan-
nels 14-83. The separations be-
tween transmitters are 60 miles
for Channels 2-13 and 55 miles
for Channels 14-83.
167. For the reasons stated above,
we have deleted from the Rules
adopted herein any limitation on
the use of antenna heights based
upon adjacent channel interference.
Under these circumstances we are
of the opinion that we have no need
of specifying in our Rules a definite
ratio of desired to undesired field
strengths on adjacent channels.
The adjacent channel separations
provided for herein will not unduly
reduce the service area of indi-
vidual stations. We have, there-
fore, eliminated all reference to
adjacent channel ratios and we have
provided that the minimum mileage
separation requirements should
alone govern spacing of adjacent
channel stations.
168. The Commission's Third
Notice stated that the proposed
Table of Assignments was based on
minimum adjacent channel separa-
tions between cities of 70 miles for
Channels 2-13 and 65 miles for
Channels 14-83. We have lowered
the minimum co-channel assign-
ment spacing requirements in Zone
1 to 170 miles in the VHF and to
155 miles in the UHF. We, there-
fore, believe that the minimum
adjacent channel assignment spac-
ing requirements should be reduced
proportionately to 60 miles in the
VHF and 55 miles in the UHF.
Moreover, we do not believe it
necessary to impose higher mini-
mum assignment spacings for
adjacent channel operation in the
other _ zones. Excessive tropo-
spheric propagation has no relation
to adjacent channel spacings since
the effects of such propagation are
felt at long distances from the
transmitter rather than at relative-
ly close distances. Accordingly, the
reasons for treating Zone III dif-
ferently from the rest of the coun-
try do not obtain in the case of
adjacent channel spacings. Further,
we do not believe we should have
higher adjacent channel spacings in
Zone II than we have provided for
in Zone I. As we have pointed out,
high minimum assignment spac-
ings tend to decrease the number
of assignments that may be made.
In the case of co-channel spacings
it is necessary to establish higher
minima since in Zones II and III
people in the rural areas tend to
rely on service from stations rela-
tively far away. But in the case of
adjacent channel interference the
listener does not suffer unduly. He
will continue to receive one of the
two potential services. In view of
this fact, the minimum adjacent
separations may be the same for
the whole country and the follow-
ing minima have been established:
VHF 60 miles
UHF 55 miles
Oscillator Radiation
169. The Third Notice of Further
Proposed Rule Making stated:
Oscillator Radiation— (a) VHF.
The Commission's proposed
April 14, 1952 Part II Final TV Report • Page 17
powers provided for in the special
chart. With particular reference
to the KECA-TV— KFMB-TV situa-
tion, we do not believe that KECA-
TV operating with the maximum
power permitted will cause exces-
sive interference to the operation of
KFMB-TV in San Diego. At a later
time when more extensive propaga-
tion data is available with respect
to operation with higher powers at
antenna heights over 2000 feet, we
will be in a position to re-examine
problems of a general nature or re-
lating solely to specific communi-
ties, that are created by adjacent
channel interference. Such exami-
nation will be made in the light of
further data which will then be
available with respect to receiver
selectivity characteristics.
165. In establishing Rules with
respect to power and antenna
height we have considered the effect
of our action on the development of
the UHF. We are unable to con-
clude that Rules adopted herein
will prevent the fullest develop-
ment of this new and valuable por-
tion of the spectrum. We' believe
that under these circumstances it
is clearly in the public interest to
make the most efficient use of both
the VHF and the UHF by providing
for the use of antennas and powers
that will permit the listening public
to receive the most and the best
service possible.
Adjacent Channel Separations
166. The Third Notice of Further
Proposed Rule Making stated with
respect to adjacent channel sepa-
rations :
Adjacent Channel Separation.
Under the present television
standards, objectionable adjacent
channel interference results
when the ratio of the desired to
the undesired signal falls below
6 db. The Commission's pro-
posals of July 11, 1949, did not
recommend any change in this
ratio. Considerable data pre-
sented to the commission indicate
that this ratio is too conserva-
tive and that it could be 0 db or
—6 db. In general adjacent
channel interference has not
been of a serious nature and
such problems as do exist can be
solved to a very considerable ex-
tent by improvements in receiver
design which are neither diffi-
cult nor costly. Experience has
shown that many receivers are
giving satisfactory adjacent
channel performance in areas
where interference is predicted
under the present standards.
The Commission's proposals of
July 11, 1949, provided for a nor-
mal adjacent channel separation
of 110 miles in the VHF band
and 100 miles in the UHF band —
one-half the distance provided
for the normal co-channel sepa-
rations. Since adjacent channel
interference is so readily subject
to being controlled by adequate
design and production methods
by manufacturers, the Commis-
sion believes that adjacent chan-
nel separations should be re-
duced, thus making possible a
greater number of assignments.
The Commission is of the opin-
ion that these separations should
be based upon receiver perform-
ance which may reasonably be
expected of manufacturers and
not on the characteristics of the
poorer receivers. Separations
have been based on the assump-
tion of receivers having an
J$Uy does the most
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UHF!
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• Local films (16mm)
• "Stills" from local slide projector
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Xhis picture illustrates
what we think is the minimum equip-
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with — and earn an income. The arrange-
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from the network and provides station
identification and locally inserted com-
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an independent source of revenue — by
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handling local film shows and spots, or
network shows on kine recordings.
The Basic Buy includes: A transmitter
and an antenna (necessary for any TV
station); monitoring equipment (re-
quired by FCC); film and slide equip-
ment (for local programs — and extra
income); monoscope camera for repro-
ducing a test pattern of known quality
(important for good station operation
and as an aid to receiver adjustment);
and a control console that saves operator
time and effort (it enables one technical
man to run the station during nearly
all "on-air" periods).
RCA's BASIC Buy can be used in combi-
nation with any RCA TV transmitter
and antenna, of any power — VHF or
UHF. Matched design and appearance
make it easy to add facilities any time
(you need never discard one unit of a
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RCA's Basic Buy is already being
adopted by many TV station planners.
Let your RCA Sales Representative
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you — show you how to do the most with
the least equipment!
Table of television channel as-
signments set forth in its Notice
of Further Proposed Rule Mak-
ing, issued on July 11, 1949, did
not take into account the' effects
of receiver oscillator radiation
on assignments in the VHF or
UHF band. Evidence has been
presented to the Commission
concerning interference caused
to receivers as a result of the
use of a 21 mc. I.F. by manufac-
turers of receiving sets. In or-
der to avoid such interference,
Radio-Television Manufacturers
Association has adopted as
standard an I.F. of 41.25 mc in
the VHF and UHF bands. No
oscillator radiation problems are
involved for these VHF receivers
so far as television stations op-
erating in the VHF is concerned.
Because of the large number of
television receivers now in use
employing the 21 mc I.F., efforts
have been made to minimize
such interference without reduc-
ing the number of VHF assign-
ments in the proposed table,
(b) UHF. There was general
agreement at the above hearings
that oscillator radiation is likely
to be more severe in the UHF
band than in the VHF band, due
to the difficulty in suppressing
such radiation in the higher fre-
quencies. Further, because of
the wide span of the UHF band
it is not possible to place the
oscillator outside the band and
still employ an I.F. which is
practical in the present state of
the art.
Evidence was offered concerning
a method of dealing with the
oscillator radiation problem
based on the "fold in" principle.
It was proposed to divide the
UHF band into four equal parts;
to employ the lower and upper
quarters for most assignments;
to confine all oscillator radia-
tion within the two center quar-
ters; and to employ an I.F. of 111
mc. The Commission believes
that the use of an I.F. of 111
mc. in television receivers is not
feasible at this time. Existing
tubes and those available in the
foreseeable future will not per-
mit adequate amplification with
a reasonable number of I.F.
stages. The use of the proposed
I.F. will reduce adjacent chan-
nel selectivity. Further, setting
up one-half of the UHF band as
a repository for oscillator radia-
tion would provide little incen-
tive for receiver manufacturers
to reduce such radiation. Accord-
' ingly, the "fold in" principle has
not been adopted in preparing
the proposed Table.
Although the Commission ex-
pects that continued improve-
ments may eliminate the prob-
lem of oscillator radiation in the
future, it does not appear prac-
ticable to expect such receivers
in the near future.10 Hence, the
UHF table has taken into ac-
count the standard I.F. of 41.25
mc. adopted by the RTMA. Thus,
stations in the UHF which are 7
channels apart are required to
have their transmitters sepa-
rated by a minimum of 60 miles.
This separation affords substan-
tially the same protection as
does the co-channel separation
provided for above.
ments Laboratories, Inc., proponent
of the fold-in principle described
above, objected to the proposal
made in the Third Notice. In its
objection, CML reiterates its posi-
tion with regard to the ^'fold-in"
principle. Upon full consideration
of the record and the objections of
CML, the Commission is still of the
opinion that the views of CML are
not sufficiently substantiated, either
theoretically or by test, to provide
assurance that an intermediate
frequency in the 111 mc. range is
currently practical. For this reason
and for the reasons set out in the
Third Notice, it is concluded that
the Table of UHF Assignments
should not be based on the "fold-
in" principle. It is concluded
further that there is inadequate
evidence to support the establish-
ment of an assignment Table on the
basis of an intermediate frequency
other than 41.25 mc. Accordingly,
the proposals with respect to oscil-
lator radiation made in the Third
Notice are now finalized and sta-
tions in the UHF which are 7 chan-
nels apart are required to be sep-
arated by 60 miles. In view of the
nature of the interference, differ-
ent spacings are not necessary in
the different Zones which have been
established in connection with co-
channel assignment spacings. A
similar observation pertains to in-
termodulation, image interference
and I.F. beat problems discussed
below.42
171. The separations established
herein to protect against oscillator
radiation are based on the principle
of non-overlapping Grade A service
areas of stations 7 channels apart,
so that receivers within the Grade
A service area of one such station
would not normally be tuned to re-
ceive service from the other station
which would not be as good in qaul-
ity. This arrangement reduces the
probability of local oscillator inter-
ference within the Grade A areas of
the respective stations. Since this
protection is not absolute and is
confined primarily to the Grade A
service areas, it remains of utmost
importance that continuing efforts
be made to reduce the magnitude of
local oscillator radiation in UHF
receivers. It should also be em-
phasized that the success of separa-
tion requirements which recognize
oscillator radiation and spurious
responses depends on general in-
dustry adherence to the basic pre-
mises i.e. use of the standard I.F.
of 41.25 mc. and fundamental oscil-
lator operation. It would appear
that the manufacturing industry
has a direct responsibility to the
set-purchasing public to avoid the
harmful consequences of deviation
from this protective standard. It
would be unfortunate if the manu-
facturing industry or an apprecia-
ble portion thereof were to use dif-
ferent standards without adequate
suppression measures. In this event,
the Commission will of necessity
be faced with the need for a re-
examination of the problem to de-
termine what more effective meas-
ures may be necessary to avoid the
harmful consequences to the public.
Image Interference
172. The Third Notice of Fur-
This same observation is also ap-
Hcable to intermodulation, image
terference and I.F. beat problems
iscussed below.
170. Communications Measure-
Page 20 • April 14, 1952 Part II Final TV Report
42 It should be pointed out that the
separation requirements imposed to
protect against oscillator radiation, in-
termodulation, images and I.F. beats
do not provide for protection against
interference of the above character
which is caused by radio services
operating outside the television band.
ther Proposed Rule Making stated :
Image interference (picture and
sound). Image interference has
raised no problems in the VHF
band since a signal from another
television station removed from
the desired channel by twice the
I.F. does not normally fall in an-
other television channel. In the
UHF band, however, where
there is a large number of con-
tiguous channels, image inter-
ference is expected to present
interference problems. No al-
lowance was made for this fac-
tor in the Commission's proposed
table of July 11, 1949. The rec-
ord indicates that image rejec-
tion of 30 to 40 db can be pro-
vided by UHF receivers of
reasonably good design which
employ a 41.25 I.F. There was
general agreement that image
interference should be avoided
in making channel assignments.
Accordingly, a minimum separa-
tion of 75 miles is provided be-
tween transmitters where UHF
stations are separated by 15
channels to provide against pic-
ture image interference, and a
minimum separation of 60 miles
between transmitters where
UHF stations are separated by
14 channels to provide protec-
tion against sound image inter-
ference. This separation pro-
vides substantially the same pro-
tection to the picture of a de-
sired station as does the co-
channel separation provided for
above. A slightly smaller sep-
aration is provided for in the
case of the sound image than
the picture image because of the
lesser interfering effect of the
former.
173. There were no oppositions
to the Commission's proposal in
this regard, with the exception of
Communications Measurements
Laboratories, whose counterpro-
posal has been previously discussed
and rejected. Since the separation
to minimize image interference is
based on the intermediate fre-
quency of 41.25 mc. and since the
CML comments on image interfer-
ence are based on a 111 mc. I.F.,
which has previously been rejected,
the CML comment with respect to
image interference need not be
given further consideration. For
the reasons set out above the pro-
posal with respect to image inter-
ference is adopted and a minimum
spacing of 75 miles is maintained
between UHF stations separated
by 15 channels to provide against
picture image interference and a
minimum separation of 60 miles is
maintained between UHF stations
separated by 14 channels to provide
against sound image interference.
I.F. Beat ' ,
174. The Third Notice of Fur-
ther Proposed Rule Making stated:
I.F. Beat. It is recognized that
when two stations in a city are
separated by an I.F. it is pos-
sible that the two signals will
combine to provide a beat signal
which will be picked up by the
I.F. Amplifier. Where a 41.25
mc. I.F. is in use, such signals
■may exist in channels which are
separated by seven or eight chan-
nels from the desired station.
The effect is similar to that of
intermodulation. As indicated
above the seven channel separa-
tion is taken care of by the sep-
aration which is used to avoid
oscillator interference. Accord-
ingly, stations in the UHF band
which are separated by eight
channels are required to have a
minimum separation of 20 miles
between transmitters.
There were no oppositions to this
proposal. For the reasons set outj
above, the proposal with respect
I.F. beat is adopted, and UHF sta-
tions separated by 8 channels are
required to be separated by 20!
miles.
Intermodulation
175. The Third Notice of Fur-
ther Proposed Rule Making stated
Intermodulation. The Commis
sion's proposed table of July 11,
1949, did not take into considera-
tion the effects of intermodula
tion. Although interference re-i
suiting from intermodulation
has not been a .problem in the
VHF band, it is generally
agreed that intermodulation is
likely to be a more serious prob-
lem in the UHF band. Various
arrangements have been pro
posed for reducing intermodula
tion such as a staggered ar-
rangement of channels, or by ft
wide frequency separation. Tes
timony in the record indicates
that a three or four channel sep-
aration would serve an adequate
protection against intermodula
tion. The Commission has con
eluded that the best method of
avoiding problems of intermodu-
lation is to use a normal mini
mum separation of six channels
in a city, thus allowing for a de
sirable safety factor. There is
general agreement that a dis-
tance separation of 15 to 20
miles is sufficient to provide pro-
tection against intermodulation
since sufficiently high field in-
tensities from two to more sta-
tions would not normally exist at
any point between stations so
separated. Accordingly, in pre-
paring the UHF assignments in
the attached Table, stations
closer than 20 miles have not
been assigned channels less than
six channels apart.
176. With regard to intermodula-
tion, DuMont filed a comment which
stated:
The Commission's finding that
"the best method of avoiding
problems of intermodulation is
to use a normal separation of
six channels in a city, thus al
lowing for a desirable safety
factor" applicable to UHF allo-
cation would appear to be in
correct. Intermodulation results
from the assignment of three
stations to a city with an even
two-channel jump between sta-
tions (Tr. 13449-13451). For ex-
ample, the assignment of Chan-
nels 14, 16 and 18 to the same
city would cause intermodula-
■ tion, but 14, 16 and 19 would not
result in interference (Tr.
13449).
Recommendation. A separa-
tion of 20 miles between chan-
nels which cause intermodula-
tion interference is recommend-
ed. The restriction of assign-
ment of frequencies less than
six channels apart which do not
cause interference should be
eliminated as wasteful of spec-
trum.
177. DuMont is in error in con-
fining its consideration of inter-
modulation to three stations. It
is easily shown, from the testimony
in the record, that third order in-
termodulation produced by the
combination of only two signals
BROADCASTING • Telecasting
can occur in the UHF TV band.
This type of intermodulation pro-
• duces spurious signals on frequen-
cies (fx) which can be computed as
follows:
fx = 2fa — fb
where fa is the frequency of one
station and fb is the frequency of
the other station. This formula
produces two values of fx, as each
station is represented by fa and fb,
respectively. These spurious sig-
nals could cause harmful inter-
ference to reception of stations
even outside the 20 miles protec-
tion separation.
178. DuMont erroneously con-
fines its consideration of intermod-
ulation to stations assigned with
'a "two-channel jump." Although,
other factors being equal, the in-
tensity of the spurious signals pro-
duced by intermodulation tends to
decrease as the frequency separa-
tion between stations is increased,
intermodulation does not abruptly
disappear at any particular value
of frequency separation. DuMont
therefore errs in stating that Chan-
nels 14, 16 and 19, assigned in the
same city, would not result in inter-
ference. As is shown in the follow-
ing example, the sound carrier of
Channel 16 and the picture carrier
of Channel 14 can produce a spuri-
ous signal due to intermodulation
which falls within Channel 19 and
cause interference. Similarly, the
picture carrier of Channel 19 and
the sound carrier of Channel 16 can
combine to produce a spurious sig-
nal due to intermodulation which
can cause interference to Channel
14.
Example :
Channel 14: 470-476 me.;
Channel 16: 482-488 mc; Chan-
nel 19; 500-506 mc. Let the
sound carrier of Channel 16,
487.75 mc, be f.-, and the picture
carrier of Channel 14; 471.25 be
fu. Then from the formula above
(fx- = 2fa - fb) :
fx = 2(487.75) — 471.25 =
504.25 mc,
which falls within and can cause
interference to Channel 19.
Similarly if fa be the sound car-
rier of Channel 16, 487.75 mc,
and fb be the picture carrier of
Channel 19, 501.25 mc,
fx = 2(487.75) - 501.25 =
474.25 mc,
which falls within and can cause
interference to Channel 14.
It is also apparent from the fore-
going example that it is necessary
u| to take into account the channel
\ spread of each spurious signal due
to intermodulation. Each third or-
der intermodulation combination
produced by television signals hav-
ing a 6 mc. channel width results in
f a potential spurious signal cover-
ing a channel width three times as
great, or 18 mc. Thus, when sta-
tions are assigned Channels 14 and
16, intermodulation produces spuri-
ous signals on Channels 17, 18 and
19- — not merely on Channel 18 as
assumed by DuMont.
179. Except for the DuMont com-
ments, there was no opposition to
the Commission's proposal with re-
gard to intermodulation. In view
of the foregoing, it is concluded
that the Commission's proposal
concerning intermodulation should
not be changed and that UHF sta-
tions separated by less than six
channels should be separated by at
r least 20 miles.
Multiple Interference
180. The Third Notice stated
with respect to multiple interfer-
ence:
In preparing the Table of As-
signments, a study was made of
several cases of multiple inter-
ference involving relatively uni-
form co-channel station separa-
tions in congested areas. This
study based on information and
data presently available, indi-
cates that the grade A service
areas obtained with the maxi-
mum powers as specified above
are not infringed by combined
interference from more than one
signal when non-directional re-
ceiving antennas are assumed to
be used. Moreover, if receiving
antennas are assumed to have
6 db rejection in the directions
of the undesired stations, the
multiple interference under
these conditions is not expected
to exceed the single station case
where no receiving antenna di-
rectivity is assumed. Thus, it
appears that interference from
more than one station may be
accounted for satisfactorily by
plotting a composite interfer-
ence-limited contour on the basis
of the most severe limitation in
each direction due to any single
interfering station. This ap-
proximation appears to be suffi-
ciently accurate for the purpose
of determining station separa-
tions and power limitations. Ac-
cordingly, it is proposed that
interference from each station
will be determined on an in-
dividual basis and that calcula-
tion of the effects of multiple
interference will not be required.
181. No objections to this pro-
posal have been received. Accord-
ingly, the proposal has been fol-
lowed in this proceeding.
Facilities Spacing
182. We have above discussed
the difference between assignment
spacing requirements and facilities
spacing requirements and have also
described the manner in which such
spacings will be measured. In the
Third Notice it was provided that
minimum facilities spacings would
be 10 miles less than minimum as-
signment spacings. A number of
parties43 have objected to the fact
that the minimum assignment re-
quirements proposed in the Third
Notice were higher than the mini-
mum facilities spacings require-
ments. We believe upon considera-
tion of the whole record and
comments in this proceeding that
minimum facilities spacing require-
ments should be the same as mini-
mum assignment spacing require-
ments. The reason stated in the
Third Notice for lower minimum
facilities spacings was to provide
flexibility in the location of trans-
mitters and in order to give com-
munities within 15 miles of a city
an opportunity to take advantage
of the 15 mile rule. Upon recon-
sideration of this matter we believe
that the advantages of such flexi-
bility are more than counter bal-
anced by the inconsistencies which
would arise from having rules un-
der which minimum facilities spac-
ing requirements would be lower
than minimum assignment spacing
requirements. For under such rules,
a petitioner seeking an assignment,
in a rule making proceeding, could
not secure an assignment where by
See footnote 22 above.
proper measurement to an existing
transmitter the proposal satisfied
the lower facilities spacing require-
ments but did not satisfy the
higher assignment spacing require-
ments. Accordingly, in the Rules
adopted herein we have made all
minimum facilities spacing require-
ments identical with minimum as-
signment spacing requirements.
Offset Carrier
183. In the Third Notice the
Commission stated with respect to
offset carrier:
The Commission's proposals of
July 11, 1949, did not provide
for the use of offset carrier
operation either in the VHF or
UHF band. Testimony pre-
sented at the hearing on the
General Issues in the_ proceed-
ings herein substantially fa-
vored offset operation and tests
have indicated that such opera-
tion resulted in an improvement
of approximately 17 db over
non-offset carrier operation. A
survey conducted by the Joint
Technical Advisory Committee
of stations engaged in offset car-
rier operations indicates prac-
tically unanimous support there-
for. Although a question has
been raised concerning possible
frequency stability of transmit-
ters used in these operations, it
appears that this problem is not
serious and that frequency sta-
bility can be provided which will
insure adequate and proper off-
set carrier operations. Accord-
ingly, the Commission has con-
cluded that separations should
be based upon stations employ-
ing offset carrier operation.
When these rules are adopted as
final, the Commission will spe-
cify the exact frequency to be
utilized by each station for offset
carrier operation. In the VHF
band, stations will be offset from
each other by plus or minus 10
kc and 1 kc tolerance will be
specified. Similar requirements
will be applied to UHF stations,
but the specific values will be
determined at a later date.
184. James C. McNary has filed
a comment which states the follow-
ing:
The operation of offset carrier
transmitters in the UHF por-
tion of the spectrum, in partic-
ular, will require development of
new frequency control appara-
tus, and will probably require
continual monitoring of this ap-
paratus from a central frequ-
ency standard, such as WWV, to
maintain satisfactory operation.
The continual monitoring be-
lieved to be required may be
facilitated by appropriate choice
of channel frequencies. For ex-
ample, specifying the video car-
rier frequency to be an integral
multiple of 1 megacycle may as-
sist materially in simplifying
the frequency control equipment.
If the video carrier frequency is
so specified, the sound carrier
frequency and the frequencies
defining the limits of the chan-
nel would have to be shifted
from what would otherwise be
their normal operation, if the
established channel characteris-
tics are to be maintained. The
recommendation is therefore re-
spectfully made that the specifi-
cation of UHF channel frequen-
cies be deferred until after an
informal engineering conference
to determine best system proce-
dure. No specific page or exhibit
in the transcript relates to this
item.
185. We recognize that the adop-
tion at this time of the Table of
Assignments on the basis that all
channels start on frequencies with
integral numbers creates a situa-
tion whereby the video carrier of
each UHF, as well as each VHF
channel, is placed on a fractional
number. We feel, however, that
there is no evidence in the record
to support Mr. McNary's position
that it is more difficult to achieve
satisfactory stability of monitoring
equipment when operating with vi-
deo carriers whose frequencies are
fractional numbers than when the
frequencies are integral numbers.
No evidence was received in the
record on this point from either
Mr. McNary or any other person.
Further, exact integral frequency
operation could not be conducted in
the majority of cases in any event
since two of every three stations
operating with offset carrier would
have to operate on frequencies with
fractional numbers. Despite the
fact that many manufacturers were
parties to this proceeding, Mr. Mc-
Nary's problem was not raised at
all. In addition it would appear
that little, if any, additional equip-
ment is required to maintain satis-
factory stability of monitoring
equipment when operating with
quarter megacycle as compared
with integral megacycle steps. Fur-
ther, the evidence expressly estab-
lished that equipment will be avail-
able _ for operation with offset
carrier in the UHF. For this rea-
son we are finalizing our proposal
for the use of offset carrier in the
UHF without further proceedings.
186. With the exception of James
C. McNary's comments, no objec-
tions were filed to the use of offset
carrier as proposed. RCA-NBC in
its comment has supported the
Commission's proposal.
187. In the Third Notice the
Commission set specific tolerances
for the use of offset carrier in the
VHF and stated that similar re-
quirements will be applied to UHF
stations. The Third Notice, how-
ever, did not provide specific values
in the case of UHF stations. Upon
examination of the record we have
determined that the tolerances with
respect to the use of offset carrier
should be the same both in the
UHF and VHF. Accordingly, in
the UHF band stations will be off-
set from each other by plus or
minus 10 kc and 1 kc tolerance will
be specified. With this addition
the Commission's proposal with re-
spect to offset carrier operation is
being finalized.
188. Inasmuch as a considerable
period of time will be required to
work out offset frequencies for the
assignment plan, such designations
are not being made at this time but
will be forthcoming at an early
date. The licenses of existing sta-
tions will be modified in accordance
with the designations that will be
made and a transition period will
be provided for in which existing
stations may commence operation
with offset carrier. A delay with
respect to the establishment of spec-
ifications should have no effect on
applications that may be filed by
licensees or new applicants since
the exact carrier frequencies for
any particular channel do not be-
come important until shortly before
commencement of operation with
offset carrier.
BROADCASTING • Telecasting
April 14, 1952 Part II Final TV Report • Page 21
Intermixture of VHF and
UHF Channels
189. In the Third Notice, the
Commission said with respect to
the intermixture of VHF and UHF
Channels :
The Commission's proposed table
of July 11, 1949, was based to a
considerable degree on the as-
signment of VHF and UHF
channels in the same city. Dur-
ing the hearing on the General
Issues, it was urged by some wit-
nesses that the elimination of
intermixture would simplify re-
ceiver problems and would mini-
mize the broadcasters' competi-
tive problems. It was argued
that intermixture would tend to
deter the construction of UHF
stations and that until a large
number of VHF-UHF receivers
were distributed, such UHF sta-
tions as were constructed would
have difficulty in surviving. On
the other hand, many witnesses
favored intermixture on the
ground that it was impracticable
to avoid it; that UHF stations
would be constructed in cities
located within the service areas
of VHF stations and television
viewers would expect their sets
to receive both signals; and that
receiver manufacturers would
be obliged to build combination
VHF-UHF receivers for such
areas.
It is reasonable to assume that
economic problems will be faced
by UHF broadcasters in areas
where VHF broadcasting exists.
Similar problems confronted the
VHF broadcasters prior to in-
creased receiver distribution in
their respective areas. It is rea-
sonable to assume that if the en-
tire UHF band is allocated for
regular television broadcasting,
television receivers will be built
to receive VHF and UHF sig-
nals. If intermixture were
avoided, it would be necessary
to limit many areas to one or
two VHF stations even though
UHF assignments were avail-
able for those areas and addi-
tional stations could be sup-
ported financially. Moreover,
VHF stations are capable of pro-
viding a greater coverage than
UHF stations. Hence, a more
extensive television service is
made available where some VHF
assignments are made in _ as
many communities as possible
than where only VHF assign-
ments are made in some com-
munities and only UHF as-
signments are made in other
communities. The Commission
has concluded that the adoption
of an assignment table based on
non-intermixture constitutes a
short-term view of the problem
and is inadvisable. Accordingly,
the proposed table attached
herein has been prepared on the
basis of intermixture of VHF
and UHF channels.
190. Pursuant to Paragraph 12
of the Third Notice several of the
parties object to or raise questions
with respect to the intermixture of
VHF and UHF channels in individ-
ual cities. These objections and
questions are treated in the city-by-
city portion of this Report. Mercer
Broadcasting Company, Trenton,
New Jersey, Lehigh Valley Televi-
sion, Inc., Allentown, Pennsylvania,
Radio Wisconsin, Inc., Madison,
Wisconsin and Presque Isle Broad-
casting Company, Erie, Pennsyl-
vania, filed comments in which they
contend that the intermixture of
UHF and VHF is contrary to the
public interest because they are not
and may never be truly competitive
services. Based on this allegation,
these parties propose that all com-
mercial television stations should
be assigned to the UHF. This pro-
posal has been considered in an-
other portion of this Report. In so
far as the comments of Mercer and
Lehigh Valley relate to the appli-
cation of Section 307(b) of the
Communications Act they are
treated below in further detail.
191. DuMont Laboratories, Inc.,
filed a comment which objects to
the manner in which the Commis-
sion has applied the intermixture
principle in its Assignment Table.
It is to be noted in this regard that
DuMont's own alternative assign-
ment plan went very far in accept-
ing intermixture in practice. The
basis of DuMont's objection to the
use of the intermixture principle
in the Commission's Assignment
Table is the effect that wide dis-
persal of VHF channels has on the
number of VHF channels available
to the large cities. Accordingly,
DuMont's objection to the applica-
tion of the intermixture principle
in the Commission's assignment
plan relates basically to matters
that have been considered above in
connection with the discussion of
the DuMont nationwide assignment
plan.
192. On the basis of the com-
ments that have been received pur-
suant to Paragraphs 11 and 12 of
the Third Notice, the Commission
is not persuaded that its decision
with respect to intermixture of
VHF and UHF channels set out in
the Third Notice was in error.
With particular reference to the
comments of DuMont, the Commis-
sion cannot subscribe to an assign-
ment plan which in order to assign
4 VHF channels to as many large
cities as possible disregards other
important objectives. We have
above considered the merits of Du-
Mont's objections to the basic prin-
ciples underlying the Commission's
assignment plan. Our dismissal of
these objections foreclose the adop-
tion of DuMont's approach to the
intermixture problem.
193. Related to the intermixture
problem are objections to the Com-
mission's proposed Table, on the
ground that it did not provide for
a separate and distinct assignment
of VHF and UHF channels. These
parties" contend that because of
distinctions which exist between
channels in the VHF and UHF
band, the Commission is required
to assign VHF and UHF channels
separately, in order to satisfy the
requirements of Section 307(b) of
the Communications Act, which
provides:
In considering applications for
licenses, and modifications and
renewals thereof, when and in
so far as there is demand for
44 These parties are : Easton Publishing
Co., licensee of FM Station WBBX,
Easton, Pennsylvania, and, on a share-
time basis with Lehigh Valley Tele-
vision Inc., applicant for Channel 8 to
serve the Allentown-Bethlehem-Easton
metropolitan area; Travelers Broad-
casting Service Corp., license of Sta-
tions WTIC and WTIC-FM, Hartford,
Conn.; and Mercer Broadcasting Co.,
licensee of FM Station WTCA, Tren-
ton, N. J. Other contentions with
respect to the illegality of this Table
made by these parties have been dis-
cussed in the Commission's Opinion of
July 13, 1951 and the contentions made
by the parties are rejected for the rea-
sons set out in that Opinion (FCC 51-
709).
the same, the Commission shall
make such distribution of li-
censes, frequencies, hours of op-
eration, and of power among the
several States and communities
as to provide a fair, efficient and
equitable distribution of radio
service to each of the same.
194. At the outset it should be
stated that we agree with the con-
tention of the parties in so far as
they claim that the Commission
should disperse both VHF and
UHF widely among states and com-
munities. The Assignment Table
proposed in the Third Notice and
the Assignment Table adopted
herein make a wide dispersal of
both VHF and UHF channels
among the states and communities.
We must, however, reject the con-
tention of the parties that Section
307(b) reauires the Commission
to treat VHF channels as com-
pletely different from UHF chan-
nels in making an Assignment
Table. We think it clear that the
fair, efficient and equitable distri-
bution required by the Communica-
tions Act has reference to over-all
distribution within any given radio
service and not with respect to
every type of station within a serv-
ice. Federal Radio Commission v.
Nelson Brothers Bond and, Mort-
gage Company, 289 U.S. 266, at
281. In the case of television, sta-
tions operating in the UHF and
VHF bands, although marked by
distinguishing characteristics, will
together constitute an integrated
television service. We have con-
cluded, therefore, that the require-
ments of the Act can best be met by
an over-all Table of Assignments,
which includes within its scope all
channels which will be utilized in
the television service.45
195. In arguing that Section
307(b) of the Communications Act
requires the Commission to make
separate and distinct assignments
of VHF and UHF channels, the
parties lay particular stress on the
decision of the Court of Appeals in
Easton Publishing Company v.
Federal Communications Commis-
sion, 85 U.S. App. D.C. 33, 175 F.
2d 344. They contend that since
there are admitted differences be-
tween VHF and UHF television
facilities, as in the case of FM and
AM, the holding in the Easton case
must be construed as requiring the
Commission to assign the VHF and
UHF facilities independently.
196. The parties' reliance on the
Easton decision is misplaced. The
Easton decision clearly confirms
that the Commission is not bound
by a hard and fast rule in achiev-
ing the "fair, efficient and equitable
distribution of radio service" re-
quired by Section 307 (b) . And the
Easton case emphasized that the
Commission must decide, in the
light of the situation before it,
what principles of allocation and
assignment will achieve the pre-
scribed statutory goal, and that
Congress has conferred broad dis-
cretion on the Commission to reach
that goal, so long as its discretion
is exercised within the standards
43 It is to be noted that some of these
parties have not made any specific
proposal as to how the channel assign-
ments proposed in the Third Notice
should be modified. These same par-
ties have not appeared in the city-by-
city portion of the hearing or offered
evidence in that portion of the pro-
ceeding. In the absence of a specific
proposal and evidence relating thereto
the Commission is not able to afford
them any specific relief.
imposed by the statute. See Fed-
eral Communications Commission
v. Pottsville Broadcasting Co., 309
U.S. 134; Ward v. Federal Commu-
nications Commission, 108 F. 2d
486, 491 Cf. National Broadcasting
Company v. United States, 319 U.S.
190, 224; Radio Corporation of
America v. United States, 341 U.S.
412.
197. Because television is in a
stage of early development and the
additional consideration that the
limited number of VHF channels
will prevent a nationwide competi-
tive television service from develop-
ing wholly within the VHF band,
we are convinced that the UHF band
will be fully utilized and that UHF
stations will eventually compete on
a favorable basis with stations in
the VHF. The UHF is not faced,
as was FM, with a fully matured
competing service. In many cases
UHF will carry the complete bur-
den of providing television service,
while in other areas it will be es-
sential for providing competitive
service. In view of these cir-
cumstances, we are convinced that
stations in the UHF band will con-
stitute an integral part of a single,
nationwide television service.
198. With respect to the propa-
gation characteristics of the UHF
band, as compared to the VHF, we
believe that such differences as ex-
ist will prove analogous to those
formerly existing between the
higher and lower portions of the
VHF television band." We are per-
suaded that the differences in pro-
pagation characteristics will not
prevent UHF stations from becom-
ing an integral part of a single
service.
199. It is alleged that equipment
for employing higher power in the
UHF band is not available and that
it is not known when such equip-
ment will be available. This con-
tention is not supported by the
record. There is evidence that it
will be possible to operate stations
in the UHF band with 400 kw. ra-
diated power by the time that au-
thorizations are issued for such
stations. Further, there is no rea-
son to believe that American sci-
ence will not produce the equipment
necessary for the fullest develop-
ment of the UHF.
200. In any event, it is clear that
in formulating an assignment table
which will be the basis for the over-
all development of television broad-
casting in this country, the public
interest requires the Commission
to take a long-range view of the
future of television. Present equip-
ment47 and economic problems may
temporarily handicap operations in
the new UHF band and place cer-
tain communities at a disadvan-
tage. Such immediate considera-
tions, however, cannot be allowed
to obscure the long-range goal of a
nationwide competitive television
service, in which stations in both
the UHF and VHF bands will con-
stitute integral parts. We find that
one over-all table of assignments
for the television service is best cal-
culated to achieve that goal.
Changes in the Assignment Table
201. In the Third Notice the
40 See the Commission's decision in the
Washington television case, Bamberger
Broadcasting Service, Inc., 11 FCC 211.
47 The record before us contains abun-
dant evidence as to the feasibility of
adapting existing receivers or building
new ones which will be capable of
receiving signals on all television chan-
nels.
Page 22 • April 14, 1952 Part II Final TV Report
ROADCASTING • Telecasting
■Commission provided that with cer-
tain described exceptions no appli-
cation for a television station in a
"community specified in the Com-
mission's Table would be accepted
for filing' if said application re-
quested a channel which was not
contained in the Table. Persons
; desiring to apply for a channel not
specified in the Table would first be
required to secure an amendment
thereof through appropriate rule
making proceedings. Upon con-
sideration of the comments and evi-
dence before it the Commission has
decided that it is in the public in-
terest to adhere to this principle.45
See Yankee Network, Inc., 12 FCC
751, 1043.
> 202. We find that the rule we
Tiave adopted is necessary to the
proper conduct of our business.
With the backlog of applications
which will be on file for a period of
time to come, the joinder of peti-
tions to amend the Table with in-
dividual applications inconsistent
with the Table would make unduly
complex, if not impossible, the de-
termination of issues presented
with respect to the distribution of
facilities among the states and ci-
ties. As we have described above,
the current demand for television
facilities which would present con-
flicting applications in different
cities and communities in a multi-
tude of cases can only be decided
efficiently and appropriately in a
rule making proceeding such as the
instant one.
203. Moreover, it should be
pointed out that similar procedural
rules are in effect not only in the
AM radio service but also in many
other radio services. For example,
the Commission does not permit
persons to join a petition to change
the AM rules with respect to maxi-
mum power or the classification of
a channel with an application for
facilities with more than the maxi-
mum permitted power or for facili-
ties on channels on which such
facilities are not permitted to oper-
ate pursuant to the Rules or Stand-
ards. See FCC v. WJR, The Good-
will Station, Inc., 337 U.S. 265,
272; Pittsburgh Radio Supply
House v. Federal Communications
Commission, 98 F. 2d 303.
204. In view of the foregoing, we
find the public interest requires the
establishment of a Rule providing
that the Commission will not accept
applications for television stations
if the channel requested is not spe-
cifically provided for in the Table
of Assignments.40
205. The Third Notice provided
that petitioners proposing changes
in the Table would be required to
show the extent to which the
changes conformed to the priori-
ties listed in the Third Notice. We
have above discussed the basic
principles which have been ad-
hered to in establishing the Table
of Assignments. Upon reconsidera-
48 The exceptions referred to in the
Third Notice deal first with respect to
applications which may be made for
Channels 66-83. The principles which
will govern the use of these channels
have been discussed above. The other
exception provided that a channel as-
signed to a community in the Table
of Assignments shall be available,
without the necessity of rule making
proceedings, to any other community
located within 15 miles of the assigned
community provided minimum separa-
tions are maintained and there is no
assignment in the Table for the com-
f munity concerned. We have finalized
this proposal.
tion, we have decided to omit any
requirement that petitions for
changes in the Table show the ex-
tent to which the changes conform
to specific priorities. Each request
for a change in the Rules or Table
will merely be required to set out
with clarity the reasons for the
proposed change.
206. Earle C. Anthony, Inc., has
requested that petitions requesting
changes in the Table be required to
establish that such changes comply
with minimum separations and
other requirements and that the
proposed assignment would pro-
tect the Grade A service of assign-
ments in the Table based either on
the maximum power at 500 feet
for such assignments or the actual
power and antenna height employed
whichever is greater. Clearly, pe-
titions for changes in the Table
would have to indicate whether or
not they have met the minimum
assignment spacing requirements
set out in the Rules and if they
do not they would have to indicate
the reasons for a change in these
requirements. We do not, however,
believe that the Commission should
impose any requirement that per-
sons seeking changes in the Table
of Assignments shall have to
establish that the proposed change
would protect the Grade A service
of assignments already made. We
have above made clear that the
Commission is not basing the Table
of Assignments on any theory of
protected contours.50 In establishing
the Table we have not provided for
any protection to specific contours
of existing stations in connection
with the grant of individual appli-
cations. We have determined that
the service areas of television sta-
tions and the degree of protection
from interference will be deter-
mined by the minimum spacing re-
quirements established herein.
207. The Houston Post Company
has suggested that "in proposing
changes in the Commission's Table
of Assignments those areas which
receive adjacent channel interfer-
ence should be given the same con-
sideration with respect to protec-
tion from co-channel interference
as though the adjacent channel in-
terference did not exist." This pro-
posal must be rejected for the same
reason set out above in connection
with the disposition of the Earle
C. Anthony proposal. Since the
Commission has recognized no pro-
tected contours, it cannot include in
its Rules the provisions proposed
by the Houston Post Company.
208. The Tribune Company of
Tampa, Florida, and Capital Broad-
casting Company of Nashville, Ten-
nessee, have both objected to the
requirement that changes in the
Table be preceded by rule making.
<9 WTAG, Inc., Worcester, Mass. has
proposed that amendments to the Table
be permitted without rule making to
make a channel assigned in the Table
for a community available to another
community which has no comparable
assignment provided the minimum
separations are maintained. The pro-
posal is made apparently to make it
possible for Worcester to receive a VHF
assignment. The counterproposal of
WTAG, Inc., seeking such an assign-
ment for Worcester in this proceeding
has been considered in another part of
the Report. The instant proposal must
be denied since it is inconsistent with
the basic functions and purpose of the
Assignment Table.
so The Third Notice did propose to limit
the antenna heights of stations based
on protection of Grade A service of
other stations operating at 500 feet with
maximum power. We have, however,
herein deleted this limitation on the
use of high antenna heights.
Both of these parties based their
objection on the allegation that the
Assignment Table is based upon
fragmentary propagation data and
therefore ought to be as flexible
as possible. We have in another
part of this Report considered the
nature of the propagation data
upon which the Assignment Table
is established. We recognize the
extent to which additional propa-
gation data is desirable. We can-
not agree, however, that persons
should be permitted to join petitions
for rule making, which would pro-
pose in effect to change the propa-
gation curves, as a result of propa-
gation theory or data relating to
specific areas, with applications for
television stations in those areas.
We believe the public interest re-
quires that in such cases the parties
be required to seek to amend the
Rules in appropriate rule making
proceedings before the Commission
accepts for filing applications for
channels.
Time Limitations on Changes in
the Assignment Table
209. The Third Notice of Fur-
ther Proposed Rule Making pro-
vided that:
Upon adoption in the instant
proceedings of the Table of As-
signments, said Table shall not
be subject to amendment on
petition for a period of one year
from the effective date of the
Commission's final order amend-
ing said Table. Upon the expira-
tion of said one year period the
Commission will consider peti-
tions filed during said period re-
questing changes in the Table.
210. The provisions that the
Table of Assignments shall not be
subject to amendment on petition
for a period of one year from the
effective date of the final order
serves a two-fold purpose. First, it
will permit the utilization of the
Commission's limited personnel for
the consideration and processing
of the hundreds of applications for
television stations which will be on
file when processing of such appli-
cations commences. Prompt action
upon these applications is clearly
necessary and desirable in view of
the duration of this proceeding
since 1948 and the consequent
freeze on the establishment of
new stations. The second end to be
served by this provision is that the
the experience gained in the en-
suing year in the consideration and
processing of applications for new
stations will be extremely valuable
in the re-evaluation and reconsider-
ation of the Table of Assignments
adopted herein and in the disposi-
tion of such petitions requesting an
amendment of the Table as will be
considered after this period.
211. We believe, however, that
some exceptions to this rule are
appropriate. We will, during the
one year period, accept petitions
to amend the Table where they
request the assignment of a chan-
nel to a community without any
assignment in the Table and not
eligible for an assignment under
the 15 mile rule, the assignment
,of a noncommercial educational
channel in any community to which
no such assignment is available
under the Table or where they re-
quest the assignment of a commer-
cial channel to any community
listed in the Table to which no
commercial assignment has been
made. No petition will, however, be
entertained within the one year
period where the petition proposes
a change of any channel, whether
by deletion, addition, or substitu-
tion or where the minimum assign-
ment separations provided in the
Rules would not be met by the pro-
posed assignment. We find that no
further rules concerning time limi-
tations with respect to amendment
of the Table need be established at
this time.
212. Various objections have
been made to time limitations on
the filing of petitions for amend-
ment of the Table of Assignments.
We believe, however, that the time
limitations herein adopted are rea-
sonable exercise of the authority
given to the Commission by Sec-
tion 4(j) of the Communications
Act to "conduct its proceedings in
such manner as will best conduce to
the proper dispatch of business and
to the ends of justice." WJR v. Fed-
eral Communications Commission,
337 U.S. 265; Pulitzer Pub. Co. v.
Federal Communications Commis-
sion, 94 F. 2d 249; Ward v. Federal
Communications Commission, 108
F. 2d 486; United Detroit Theatres
Corp. v. Federal Communications
Commission, 178 F. 2d 700. Com-
pare also Sections 1.363(a) and
1.387(b)(3) of the Commission's
Rules and Regulations.
213. The Fort Industry Company
in its comments has requested that
the Commission review any edu-
cational reservations made in the
Table of Assignments at intervals
not in excess of six months and
that the Commission require the
filing by interested educational or-
ganizations of information concern-
ing their progress in establishing
non-commercial educational sta-
tions in the respective communi-
ties in which reservations have
been made. As we pointed out
earlier, the need for reservation
of channels for educational pur-
poses is predicated upon the fact
that educational institutions re-
quire more time than commercial
interests to formulate and imple-
ment plans and proposals for the
establishment of television sta-
tions. Accordingly, a requirement
that educational institutions with-
in six months of the final decision
and at six month intervals there-
after report their progress in at-
tempting to establish a station is
neither desirable nor necessary.
214. The setting aside of chan-
nels for non-commercial educa-
tional use is precisely the same
type of reservation of channels as
that provided by the Assignment
Table for commercial stations in
the various communities, and the
two should be governed by the same
rules. With respect to changes in
the Table the Commission has pro-
vided for amendment of the As-
signment Table by appropriate
rule making proceedings in the
Rules herein adopted. Such proceed-
ings will be required for changing
the assignment of a channel from
one community to another and for
changing the status of a chan-
nel reserved for non-commercial
educational stations to a channel
available for commercial appli-
cants.11
51 Before a non-commercial educational
station operating on a channel reserved
for non-commercial use may apply for
a license to permit it to operate com-
mercially, it would by appropriate rule
making proceedings be required to
petition for a change in the character
of the channel assignment involved.
It will then have to file an application
for a new license, in competition with
any others who may seek the channel.
ROADCASTING • Telecasting
April 14, 1952 Part II Final TV Report • Page 23
DIRECTIONAL ANTENNAS
215. In the Third Notice the
Commission said with respect to
Directional Antennas:5"
There are two aspects to the
questions which have been raised
concerning the use of directional
antennas. In the first place the
Commission's rules, regulations
and standards do not prohibit
the use of directional antennas
as such. If a channel is avail-
able in any particular com-
munity in the Commission's
table, a directional antenna may
be authorized upon an appro-
priate showing. Such authoriza-
tions have been granted in the
past. It should be pointed out,
however, that at the time of
such grant a channel was
available in the existing Assign-
ment Table. The second aspect
to the problem concerning direc-
tional antennas arises when a
request is made that another
channel be added in a community
by means of a directional an-
tenna. This situation differs from
the first one because in this in-
stance no channel assignment is
possible unless a directional an-
tenna is employed, that is, the
use of a directional antenna is
compulsory as a matter of chan-
nel assignment. This question
was considered by the Commis-
sion in 1945 when the first As-
signment Table was adopted. At
that time the use of directional
antennas as a basis for making
assignments in the table was
rejected by the Commission
when a proposal to that effect
was offered by the Television
Broadcasters Association. In its
report of November 21, 1945, the
Commission stated, among other
things:
"An examination of the T.B.A.
proposal reveals that there are
several disadvantages in at-
tempting to accomplish this ob-
jective by the use of directional
antennas. In the first place, the
Commission desires to avoid as
much as possible the resort to
directional antennas for televi-
sion. With the great increase in
civil aviation as a result of the
war, it is going to be increas-
ingly difficult to find suitable an-
tenna sites that do not consti-
tute a hazard to air navigation.
If directional antennas are used,
there is much less flexibility in
choosing antenna sites, thus in-
creasing the possibility of con-
flict with air navigation require-
ments. Moreover, directional an-
tennas will have to be located
away from cities with the re-
sult that problems of shadows
and multi-path distortion in
rendering service to cities will
be much greater than where the
antenna is located in the city
itself — in most instances an-
tennas can be located in the city
itself where no directional an-
tenna is required.
12 In the Third Notice a directional
antenna was defined as one having 3
db or more difference in effective
radiated power in the azimuthal direc-
tions of minimum and maximum radia-
tion. Upon further consideration of
the matter the Commission has deter-
mined that, pending the acquisition of
additional data on the subject, the
Commission will consider television
antennas designed to have a nominally
circular azimuthal radiation pattern to
be non-directional unless the pattern
is deliberately altered to produce a
noi-circular radiation pattern. Anten-
nas designed or altered to have a non-
circular radiation pattern will be con-
sidered directional antennas.
Page 24 • April 14, 1952 Part II Final TV Report
"In the second place, the di-
rectional Antenna patterns pro-
posed by T. B. A. result in many
instances in highly artificial
service areas with a good part
of the station's signal strength
being directed out to sea. More-
over, the service area of the sta-
tions using directional antennas
would be no larger than that of
a community station but such
stations would be as expensive
to construct and operate as
metropolitan stations."
The Commission's proposed
table of July 11, 1949, made no
provision for the use of direc-
tional antennas except with
respect to two existing stations.
It was pointed out however,
that directional transmitting
antennas may be useful in
certain situations in order that
a particular site may be
utilized or overall service im-
proved. It was then con-
cluded that directional trans-
mitting antennas would be per-
mitted in appropriate cases for
use on channels contained in
the Assignment Table, provided
that this did not excuse com-
pliance with the service area
requirements or permit reduc-
tion of basic service areas. It
was also indicated that nulls
greater than — 10 db (compared
to the maximum value of radia-
tion) may not be practicable be-
cause of reflections. During the
hearings on the general issues,
limited testimony was presented
generally favoring the use of
directional antennas principally
for the purpose of improving
service rather than reducing
station separations. Some testi-
mony was offered in favor of the
use of directional antennas with
nulls greater than — 15 db.
The Commission is not satis-
fied that in the present state of
the art, directional antennas are
practicable with nulls greater
than — 10 db; the policy set forth
in the Notice of July 11, 1949,
is adhered to. If the future
available data indicate that the
performance of directional
transmitting antennas can be
properly predicted, particularly
in areas where reflections occur,
their use of interference pro-
tection can be given further
consideration.
As indicated, directional an-
tennas may be employed for im-
proving service or for the pur-
pose of using a particular site;
they may not be used for the
purpose of reducing the mini-
mum station separations set
forth in paragraphs II E and G.
Where a directional antenna is
proposed, the effective radiated
power in any direction shall be
contained in the range permitted
in paragraphs II D (1) and (2),
provided that the difference be-
tween maximum and minimum
radiations shall not exceed 10
db.
216. The Pennsylvania Broad-
casting Company objects to the
above proposal because it prevents
the assignment of Channel 12 to
Philadelphia. They request that an
exception be made in this one in-
stance to permit the utilization of
a directional antenna at Lancaster
with a maximum suppression in
excess of 10 db, thus providing pro-
tection to New York and Washing-
ton on Channel 4 and releasing
Channel 12 for assignment to Phila-
delphia. In support of the Phila-
delphia Broadcasting Company's
proposal, E. C. Page filed an engi-
neering statement proposing that
in general directional antennas
should be allowed in congested
areas whereby their use additional
VHF channels could be assigned.
The Easton Publishing Company
also objects to the proposal. They
cite previous testimony in the rec-
ord to support a conclusion that
a maximum suppression in excess
of 10 db was feasible and that di-
rectional antennas were practical
for interference protection. Radio
Kentucky Inc. objects to the re-
strictions imposed on the use pf
VHF directional antennas because
it restricts the use of the VHF. A.
Earl Cullum Jr., states that pre-
vious testimony has proved that a
10 db suppression limitation is un-
realistic and will stifle development
of directional antennas. He contends
that there is no reason why basic
antenna patterns should be pro-
hibited regardless of maximum-to-
minimum suppression ratio. The
Travelers Broadcasting Company
advocates changing the Commis-
sion's proposal to authorize the
assignment of television channels
based upon the use of directional
antennas in cities where the public
interest, convenience and necessity
will be served by the utilization
of directional antennas. In a sup-
porting engineering statement A.
D. Ring & Company showed how a
VHF channel could be assigned to
Hartford utilizing a suppression
ratio of only 2 db at Montpelier
which is 172 miles from Hartford.
217. These comments to the
Commission's proposal and the evi-
dence in these proceedings raise
the following questions: (1) Can
directional antennas be constructed
with suppression ratios greater
than 10 db? (2) Are directional
antennas with greater than 10 db
suppression impractical in the field
due to reflections? (3) Should di-
rectional antennas be used for as-
signment purposes to increase the
number of VHF channels? (4)
Should directional antennas be used
to improve service only where an
assignment has already been made
in the Table?
218. On the basis of the testi-
mony and the comments outlined
above it appears that the record
clearly supports the use of di-
rectional antennas where such use
would result in improved coverage
by a station whose assignments
was not based upon the use of a
directional antenna. But with re-
gard to the use of directional an-
tennas for decreasing mileage spac-
ing to permit assignment of addi-
tional channels in the Table of As-
signments there were mixed opin-
ions.
219. On the question of the sup-
pression ratio of directionals there
seemed to be no doubt that direc-
tionals with greater than 10 db
suppression could and had been de-
signed and tested. But a main
problem centered around the ques-
tion of whether reflections would
destroy the pattern of the direc-
tional antenna. All of the testi-
mony relative to reflections was
based upon scale model experiments
or upon theoretical designs. Two
witnesses indicated the possibility
of the horizontal pattern being af-
fected by tropospheric propagation
which would be a function in part
of the vertical directivity pattern.
The scale model measurements took
no account of this tropospheric re-
flection. It might appear froir,
Mr. Alfred's and Mr. Godley's tes-
timony that in any particular sit
uation a particular type of antenna
could be erected at a particular lo-
cation to provide a given protec-
tion to a given area. There re-
mained unanswered on the basis oi |pf
the whole record the question oi
what would happen to the patterr
with a given set of tropospheric
conditions or by the erection of ad
ditional reflecting structures in the
vicinity of the antenna. Testimony
from expert witnesses recommend-
ed caution in establishing stand
ards for directional antennas.
220. In view of the testimony in
the whole record the Commission
is unable to conclude that even un-{
der the most favorable circum-F
stances where reflection tests were
made in the field at the proposed
antenna site, there would not still
remain the problem of reflections
from buildings and mountainous
terrain. Furthermore such tests
would necessarily have to be con-
ducted over a long period of time toj
determine the tropospheric propa-
gation under all conditions. Where
directionals are proposed on the
basis of theoretical design or field
tests of scale models only, both the
horizontal and vertical plane reflec-
tions remain unpredictable and in
the opinion of the Commission
render such proposals too uncer-
tain for decreasing mileage separa-
tions so as to permit the assign-
ment of additional channels based
upon operation with a directional
antenna.
221. Where the use of a direc-
tional antenna is solely to increase
service the Commission is willing'
at this time to accept the 10 db ra-
tio as a basis for such a directional
antenna. It is clear that reducing
the radiation below minus 10 db in
the directions of minimum radia-
tion would not appreciably increase
the field strength or service range
in the directions of maximum ra-
diation. If a directional antenna is
not able to operate as proposed,
service to the city or community
can continue on the basis of non-
directional operation. As for sup-
pression ratios in excess of 10 db it
is clear that as the nulls become
deeper the direct signal in the null
direction becomes weaker with ref-
erence to ghost signals from re-
flecting sources which are not ex-
actly in the null direction. Con-
sequently if excessively deep nulls
are used, the quality of service may
be degraded due to ghost images in
addition to the accompanying re-
duction of service range in the null
direction. Until we are assured
that these problems will not exist,
the Commission is of the opinion
that directional antennas with
more than 10 db ratio should not
be permitted even for the purpose
of improving service in a commu-
nity where an assignment has been
made in the Table of Assignments,
based on non-directional operation.
222. The Federal Broadcasting
System Inc. proposed that the
Commission provide for the assign-
ment -of "satellite" or "booster"
stations by means of the use of di-
rectional antennas. The purpose
of the proposal would be to allow
parties not financially interested
in the dominant station to erect
and operate a low power television
rebroadcast station at a high point
ROADCASTING • Telecai
above communities situated in val-
leys otherwise out of range of the
dominant station.
223. The assignment plan con-
templates the use of stations so re-
moved from each other as to serve
the greatest number of areas and
persons and to keep the areas of
interference between stations to a
minimum. The indiscriminate use
of "booster" or "satellite" stations
in cities other than shown in the
assignment Table would defeat the
aims of the plan. The Commission
is of the opinion, however, that
there may exist special cases where
the carefully controlled utilization
of such stations may be beneficial
to the plan. However, in view of
the absence of adequate data in this
'record, the Federal Broadcasting
System proposal must be denied.
224. In view of the foregoing
considerations and the considera-
tions discussed in the Third Notice,
it is our conclusion that:
(1) Directional antennas may
not be used for the purpose of
reducing the minimum mileage
separation requirements.
(2) Directional antennas with
a ratio of minimum to maxi-
mum radiation in the horizontal
plane of more than 10 decibels
will not be permitted.
(3) The minimum effective ra-
diated power in any horizontal
direction shall meet the mini-
mum power requirements of the
Commission's Rules.
(4) The effective radiated power
in any horizontal or vertical di-
rection may not exceed the max-
imum values permitted by the
Commission's Rules.
(5) The maximum effective ra-
diated power in any direction
above the horizon shall be as
low as the state of the art per-
mits and may not exceed the ef-
fective radiated power in the
horizontal direction in the same
vertical plane.
STRATOVISION OR
POLYCASTING
225. The Third Notice , stated
with respect to stratovision :
The Commission's proposed
table of July 11, 1949 did not
provide channels for stations
operating in accordance with
the stratovision method of tele-
vision broadcasting utilizing air-
borne transmitters. The Com-
mission afforded interested per-
sons an opportunity of present-
ing evidence on this point. Only
one party presented evidence in
support of stratovision. From
the evidence offered it appears
that five UHF channels would
supply about 81 percent of the
area of the United States with
one signal. Two of the five chan-
nels would be used as guard
bands. Consequently, in order
to supply all areas of the United
States with 4 services about 20
channels would be required. This
figure does not include the chan-
nels which would have to be
added in order to provide pro-
per protection between strato-
vision stations and ground sta-
tions in the light of the separa-
tions required to avoid oscillator
radiation image interference, or
I. F. beats. The studies pre-
sented at the hearing did not
include these factors.
The Commission appreciates
that stratovision, if feasible,
would be a most useful instru-
ment in providing service to the
sparsely settled areas of the
country. Indeed, many areas of
the country can undoubtedly re-
ceive service only from wide
area coverage stations, such as
stratovision would provide. The
Commission, however, does not
believe that channels should be
assigned to stratovision at this
time. As can be seen from an
examination of Appendix C, it
is not possible to assign televi-
sion channels to many important
communities and other commu-
nities have an inadequate num-
ber of assignments. This situa-
tion occurs when relatively close
separations are utilized based
upon ground-located transmit-
ters. With the much wider sep-
arations that air-borne trans-
mitters would require, the prob-
lem of providing a fair, efficient,
and equitable allocation of tele-
vision facilities to the various
communities would be aggra-
vated. The demands for tele-
vision service require that all
available channels be assigned
for proven ground-station oper-
ations, particularly when no sub-
stantial demand was shown for
air-borne transmitters. How-
ever, as indicated above pro-
posed Channels 66 through 83
have not been assigned to par-
ticular .communities but are flex-
ibility channels, which may be
used for various purposes, in-
cluding further stratovision ex-
perimentation. The door re-
mains open for further consid-
eration of this proposal by the
Commission if it can be shown
that stratovision can operate
successfully within the above
flexibility channels, without
causing interference to ground-
based stations operating on
Channels 14 through 65.
226. The Third Notice stated
with respect to Polycasting:
Evidence in support of this
proposal was presented by one
witness who advocated the prin-
ciple of using a number of low-
power transmitters on one or
more channels in the UHF band
instead of attempting to cover
a large area with a centrally
located high-power transmitter.
He expressed the belief that his
proposed system would result in
improved service at lower cost
and was the only feasible meth-
od whereby stations in the UHF
band could serve large areas. It
was contemplated, for example,
that four transmitters could be
located in as many directions to
give service to a large city with
the north and south transmit-
ters operating on one frequency
and east and west transmitters
operating on another frequency;
by using directional receiving
antennas and taking advantage
of the wide variations in signal
intensity over a small area there
would be adequate rejection of
the undersired co-channel sig-
nal. The use of FM was favored
for polycasting to improve the
ability to reject the undesired
signal.
No evidence was presented
concerning previous or existing
operations carried on in accord-
ance with the above proposals
and the Commission has no in-
formation that such operations
have been conducted. It appears
that the proposed system has
never been field tested and hence
an adequate determination as to
its feasibility cannot be reached
at the present time. To devise
an assignment table at this
time which would provide for
polycasting in many areas would
be impractical and unwarranted
since such an undertaking would
require prior knowledge of the
number, location and power of
the various stations in a city.
Further, it would involve con-
sideration of possible interfer-
ence such as oscillator radia-
tion, image interference and in-
termodulation not onlv between
stations in a city but between
stations in adjacent areas. Ac-
cordingly, the attached proposed
table does not contain assign-
ments of channels for stations
to operate under the polycasting
system on a commercial basis.
Further experimentation con-
cerning polycasting can be car-
ried on in the flexibility chan-
nels.
227. No specific comments di-
rected to the subject of polycasting
or stratovision were received in re-
sponse to the Third Notice. Ac-
cordingly, the Commission's pro-
posal not to make an allocation or
assignment for stratovision or poly-
casting is now made final.
228. The Commission stated in
the Third Notice that experimenta-
tion could be carried on with re-
spect to stratovision and polycast-
ing in the 782-890 Mc. band. We
have in another portion of this
Report considered the use of the
channels in this band. It appears
that the demand for these channels
will be very great and that the ex-
tent to which they may be used in
any one area is severely limited
considering the demand that prob-
ably will exist. The Commission
will consider requests for experi-
mentation with respect to stratovi-
sion or polycasting in the 782-890
Mc. band. It seems clear, however,
that in certain areas of the coun-
try, for example, the New England
area, it will be impossible to estab-
lish a regular stratovision or poly-
casting service in this band. Ac-
cording, all persons interested in
stratovision or polycasting are
urged to give consideration to the
demand for these television chan-
nels in making plans for further
experimentation with these forms
of broadcasting.
INTERNATIONAL
CONSIDERATIONS
229. In establishing a Table of
Assignments for the United States,
consideration must be given to the
patent fact that television signals
do not respect international bound-
aries. Accordingly, neither the
United States, Canada, nor Mexico
can assign television channels as if
these countries ar» isolated entities.
If each country were to exercise
its sovereign authority to assign
television channels from the radio
spectrum without regard to the in-
terests of its neighboring countries,
all the countries would suffer. For,
while viewers in certain sectors of
each country would not be directly
affected by such action, those resid-
ing in the border areas might, as a
consequence of the unrestricted in-
terference that would doubtless en-
sue, be totally deprived of televi-
sion service. The urgent necessity
for an understanding between the
United States and Canada, and the
United States and Mexico, relating
to the employment of television
channels along our mutual borders
is therefore manifest. Such agree-
ments provide the only means for
the effectuation of a fair, efficient
and equitable distribution of televi-
sion channels among the United
States, Canada and Mexico.
230. In recognition of the fore-
going, the Commission set forth in
Appendix D of the Third Notice
certain assignments for Canada
and Mexico which might be made
on the same basis as the overall
Table if the borders between the
countries did not exist.53 It was
pointed out that a series of confer-
ences had been held with repre-
sentatives of the Canadian and
Mexican Governments, but that
formal agreements had not at that
time been entered into. It was
noted, however, that views were be-
ing exchanged and that it was ex-
pected satisfactory understandings
would be reached.54
231. In assigning television chan-
nels, Canada, Mexico and the
United States, all employ somewhat
different assignment policies in or-
der to satisfy the viewpoints and
interests of the respective coun-
tries. It is apparent, therefore,
that in effectuating international
agreements, the assignment policies
employed in relation to domestic
assignments could not be utilized in
all instances. For example, Mexico,
as a matter of allocation policy, is
not employing channels in the UHF
portion of the spectrum for televi-
sion. Similarly, assignment sepa-
rations must be maintained be-
tween some cities in the United
States and Canada, and the United
States and Mexico, above the mini-
mum separation requirements for
the pertinent zones in the United
States. However, these across the
border separations are necessary in
order to comply with the internal
requirements of Canada and Mexico
and in light of the necessity for
reaching an understanding with
Canada and Mexico. Accordingly,
while in some instances assign-
ments proposed by the parties could
have been accomplished in con-
formity with minimum separations
for the appropriate United States
zone, such proposals have not been
adopted herein where they were
deemed insufficient by Canada and
Mexico and an agreement with re-
spect to the proposed assignments
could not therefore be reached. It
53 Appendix D contained both VHF and
UHF assignments for Canada but only
VHF assignments for Mexico. Since
Mexico does not in the foreseeable fu-
ture contemplate employing channels
in the UHF portion of the spectrum for
television, rapport with respect to the
assignment of UHF channels along the
Mexican-United States border is not
necessary at this time.
5« The Third Notice also proposed to
change the frequency assignments of
the following existing stations in an
effort to arrive at an equitable dis-
tribution of television channels between
the United States and Canada:
Station City g c §, a
&u cuu
WXEL Cleveland, Ohio 9 8
WHAM-TV Rochester, N.Y. 6 5
WSYR-TV Syracuse, N.Y. 5 3
As is exDlained more fully elsewhere
in this Report, no objections to these
proposed channel shifts have been
raised by the stations involved.
BROADCASTING • Telecasting
April 14, 1952 Part II Final TV Report • Page 25
should be pointed out that Canada,
as a matter of domestic policy, de-
sires service created by large sta-
tion separations and desires to pro-
tect fringe area service to achieve
maximum service from each oper-
ating station.
232. Comments filed in this pro-
ceeding with respect to specific city-
by-city channel assignments were
submitted in light of the interna-
tional considerations described in
the Third Notice. After the filing
of such comments, further confer-
ences and negotiations were con-
ducted with Canada and Mexico.
Each comment affected by inter-
national considerations55 has been
carefully considered by the Com-
mission. Furthermore, each such
comment which in the judgment of
the Commission should not be
denied for purely domestic reasons
has been taken into account in the
conferences and negotiations with
Canada and Mexico held since the
issuance of the Third Notice. As
a result of such further conferences
and negotiations, an Agreement
has been entered into with Mexico
concerning, among other things, the
channel assignments for commu-
nities in the border areas of the
respective countries.50 With Cana-
da, complete agreement has been
arrived at between the administra-
tive authorities concerned though
15 Domestic assignments are considered
to be affected by Mexican or Canadian
assignments when they are 250 miles
from the border. Similarly, Mexican
and Canadian assignments are deemed
to be affected by United States assign-
ments when they are 250 miles from
the United States.
50 An exchange of diplomatic notes be-
tween Mexico and the United States
was announced by the State Depart-
ment on Oct. 26, 1951. On November 7,
1951, the Commission issued a Notice
in this proceeding (FCC 51-1109) point-
ing out that it would accept new com-
ments and evidence from parties who
had theretofore filed comments if such
new proposals were made solely as a
result of the changes brought about
by the Agreement with Mexico and
if such new counterproposals were
consistent with the Agreement. In light
of such further comments and evidence
together with all the other comments
and evidence in the record, further
negotiations were conducted with Mex-
ico resulting in certain additions and
modifications to the Agreement, but
not inconsistent with the basic provi-
sions of the Agreement. These addi-
tions and modifications were agreed
to on Feb. 4, 1952. and will be formal-
ized by an exchange of diplomatic
notes.
formal confirmation by govern-
ments has not yet been given.
233. The channel assignments
worked out in negotiations with
Canada and Mexico with respect to
communities in the border areas
have been reflected in the Assign-
ment Table adopted herein. The
conferences and negotiations with
Canada and Mexico have been car-
ried on over a period of years.
Such conferences and negotiations
were conducted under the auspices
of the State Department with the
continued technical advice and as-
sistance of this Commission. More-
over, as noted above, the comments
filed in this proceeding have been
taken into account in the course of
these conferences and negotiations.
We believe that the channel assign-
ments prescribed in the Mexican
Agreement and those which will be
prescribed in the proposed agree-
ment with Canada reflect the best
assignments for the border areas
that may be established in light of
the problems presented. Accord-
ingly, we believe that the distribu-
tion of assignments made thereun-
der should be followed pursuant to
our duty to distribute service to the
people of the United States in ac-
cordance with the public interest.
CANADIAN-UNITED STATES
TELEVISION ASSIGNMENTS
234. As pointed out above, the
administrative authorities of the
United States and Canada have
agreed on the channel assignments
to be prescribed for communities
within 250 miles of the Canadian-
United States border.
235. In the conferences and ne-
gotiations conducted with Canada,
agreement for the assignment of all
channels requested by counterpro-
posals filed in- this proceeding
could not be reached for the rea-
sons set forth above. We have
made no assignments herein re-
quested in any counterproposal
where such assignments would be
inconsistent with and in violation
of the terms which have been
agreed upon for inclusion in the
proposed agreement with Canada.
Following is a list of those counter-
proposals which are denied in light
of the proposed agreement. Cer-
tain of these counterproposals, as
is noted elsewhere in this Report,
must also be denied for domestic
The Brockway Co.,
Watertown, N. Y.
(1)
The Brockway
Company, Water-
town, N. Y.
(2)
Counterproposal
Add Channel 11 to Water-
town, N. Y. by substituting
Channel 5 for Channel 11
in Ottawa-Hull, Ont., Cana-
da.
Add Channel 11 to Water-
town, N. Y. by substituting
Channel 7 for Channel 11 in
Ottawa-Hull, Ont., Canada;
Channel 8 for Channel 7 in
Montreal-Verdun, Que.,
Canada; Channel 11 for
Channel 13 in Hamilton,
Ont., Canada; and Channel
13 for Channel 11 in Toron-
to, Ont., Canada.
Separations and assignments
concerning which agreement
with Canada could ,not be
reached
Channel 11 at Watertown would
be 174 miles from the co-chan-
nel assignment at Toronto; and
Channel 5 at Ottawa-Hull
would be 179 miles from the
co-channel assignment at Roch-
ester.
Channel 8 in Montreal- Verdun
would be 195 miles from the
co-channel assignment in Lew-
iston, Maine. Channel 8 in
Montreal-Verdun would also
create an oscillator radiation
problem since Channel 12 is
assigned to that community.
Channel 13 at Toronto would
be 187 miles from the co-chan-
nel assignment at Pembroke,
Ont. Channel 13 at Toronto
would also create an oscillator
radiation problem since Chan-
nel 9 is assigned to that com-
munity. Channel 11 at Hamil-
ton would be 72 miles from
the adjacent channel assign-
ment (10) in London, Ont.
Counterproposal
Add Channel 11 to Syra-
cuse, N. Y. and Channel 11
to Pembroke, Ont., Canada,
by substituting Channel 11
for Channel 13 in Hamil-
ton, Ont., Canada; Channel
13 for Channel 11 in Toron-
to, Ont., Canada; and Chan-
nel 5 for Channel 11 in Ot-
tawa-Hull, Ont., Canada.
Separations and assignment:
concerning which agreemen
with Canada could not bi
reached
Channel 11 at Syracuse woulc T,
be 188 miles from the co-chan f
nel assignment suggested fo:
Hamilton, Ont., Canada. Chan
nel 11 at Hamilton, as sug-
gested, would be 72 miles from
the adjacent channel assign
ment (10) at London, Ont.
Canada. Channel 13 at Torontt
would be 187 miles from th<
co-channel assignment at Pern
broke, Ont., Canada. Channe:
13 at Toronto would also create
an oscillator radiation probleir!
since Channel 9 is assigned tel
that community. Channel 5
Ottawa - Hull as suggestedj
would be 183 miles from
co - channel assignment irj
Rochester, N. Y., Channel 11
at Pembroke would be 18,p*
miles from the co-channel as
signment in Toronto.
Corning Leader, Assign Channel 9 to Cor- Channel 9 at Corning would b<
Inc., Corning, New ning, N. Y. 159 miles from the co-channe
York assignment at Toronto.
Buffalo Courier
Express, Inc., WGR
Broadcasting Corp.,
and WKBW, Inc.,
Buffalo, New York
Michigan State
College, East
Lansing, Mich.
Booth Radio and
Television Stations,
Inc., Detroit, Mich.
WJR, Inc., Detroit,
Mich.
(1)
Central Willamette
Broadcasting Com-
pany, Albany,
Oregon.
Add Channel 9 to Buffalo,
N. Y. by substituting Chan-
nel 8 for Channel 9 in
Toronto, Ont., Canada;
Channel 3 for Channel 8 in
Owen Sound, Ont., Canada;
and Channel 12 for Channel
3 in Orillia, Ont., Canada.
Add Channel 10 to Flint,
Mich, by substituting UHF
Channels 43 and 65 for VHF
Channel 10 in London, Ont.,
Canada.
Add Channel 10 to East
Lansing, Mich.
(In part) Add Channel 9 to
Detroit, Mich, by substi-
tuting UHF Channel 50 for
VHF Channel 9 in Windsor,
Ont., Canada, and deleting
Channel 50 from Detroit.
Add Channel 6 to Detroit,
Mich., by substituting Chan-
nel 10 in Lansing, Mich., for
Channel 6.
Add Channel 22 to Detroit,
Mich., by substituting Chan-
nel 18 for Channel 60 in
East Lansing, Mich.; Chan-
nel 46 for Channel 22 in
Flint, Mich.; Channel 60 for
Channel 18 in Ludington,
Mich.; and Channel 37 for
Channel 45 in Cadillac,
Mich.
Add Channel 4 to Albany,
Ore.; Channel 11 to Eugene,
Ore.; Channel 3 to Long-
view Wash.; Channel 12 to
Bellingham, Wash.; and
Channels 2 and 6 to Seattle,
Wash., by deleting channel
5 from Seattle and Channel
12 from Chilliwack, B. C,
Canada, and by substitut-
ing Channel 8 for Channel
4 in Medford, Ore., Channel
10 for Channel 11 in Yreka,
Calif.; Channel 2 for Chan-
nel 3 in Salem, Ore., Chan-
nel 5 for Channel 6 in Port-
land, Ore.; Channel 5 for
Channel 2 in Victoria, B.
C, Canada; and Channel 3
for Channel 6 in Vancouver,
B. C. Canada.
Central Willamette suggest-
ed that Channel 12 could be
replaced in Chilliwack by
assigning Channel 3 to that
community in place of Van-
couver, or by assigning an
additional UHF channel to
Chilliwack.
Channel 8 in Toronto would b
169 miles from the co-channe
assignment at Syracuse, N. Y
Channel 8 in Toronto would
be 59 miles from the adjacent
channel assignment (9) as sug
gested for Buffalo. Channel 1
in Orillia would be 177 mile:
from that assignment listed ir
the Third Notice for Erie, Pa
Channel 12 in Orillia would be
65 miles from the adjacent
channel assignment (11) in
Toronto.
Channel 16 at Beaver Fall
would be 168 miles from the
co-channel assignment a(
Brantford, Ont., Canada.
Deletion of VHF Channel
from London. Channel 10
at Flint would be 61 miles from
the adjacent channel assign-
ment (Channel 9) in Windsor
Ont. Channel 43 at New Lon-
don would be 163 miles from
the co-channel assignment at
Butler, Pa.
Channel 10 at East Lansing
would be 164 miles from the
co-channel assignment listed
in the Third Notice for London
Ont., Canada.
Deletion of VHF Channel !
from Windsor, Ont., Canada.
Channel 10 in Lansing would
be 169 miles from the co
channel assignment in London
Ont., Canada. Channel 6 a
Detroit would be 205 miles
from the co-channel assign-
ment at Toronto, Ont., Canada
Channel 18 in East Lansing
Mich., would be 164 miles from
the co-channel assignment in
London, Ont., Canada. Chan-
nel 46 at Flint would be 61
miles from the assignment of
Channel 32 at Windsor, Ont.
Canada.
Channel 5 in Victoria would
be 200 miles from the sug-j
gested co-channel assignment
in Portland. Channel 3
Vancouver would be 212 miles!
from the co-channel assign-
ment suggested for Longview
Channel 5 at Victoria would
be 75 miles from the suggested
adjacent channel assignment]
(6) at Seattle. Deletion ofj
Channel 12 from Chilliwack
"age 26 • April 14, 1952 Part II Final TV Report
BROADCASTING • Telecasting
Twin City Broad-
casting Corp.,
r.J Longview, Wash.
(1)
Fisher's Blend Sta-
tions, Inc., Seattle,
Wash. (1) and
Totem Broadcast-
ers, Inc., Seattle,
Wash.
Fisher's Blend Sta-
tions, Inc.,
(2)
Counterproposa
Add Channel 2 to Longview,
Wash., by substituting
Channel 6, 8 or 10 in Vic-
toria, B. C, Canada; for
Channel 2; and Channel 2
in Vancouver-New West-
minster, B. C, Canada for
Channel 6, 8 or 10.
Add Channel 2 to Seattle,
Wash., by substituting
Channel 3 for Channel 2 in
Victoria, B. C. Can.
Add Channel 2 to Seattle,
Wash., by substituting
Channel 12 for Channel 2 in
Victoria, B. C. Can.; and
Channel 3 for Channel 12 in
Chilllwack, B. C, Canada.
Separations and assignments
concerning which agreement
with Canada could not be
reached
Channel 2 at Longview would
be 158 miles from the co-chan-
nel assignment at Victoria,
B. C, Canada.
The conflicting counterproposal
of KVOS, Inc., assigning
Channel 12 to Bellingham,
Wash., is being granted. This
counterproposal assigns Chan-
nel 3 to Chilliwack, B. C, in
place of Channel 12. Channel
3 in Chilliwack would be 47
miles from New Westminster
and 58 miles from Vancouver
where adjacent Channel 2 is
proposed by Twin City.
The conflicting counterproposal
of KVOS, Inc., assigning Chan-
nel 12 to Bellingham, Wash., is
being granted. This counter-
proposal assigns Channel 3 to
Chilliwack, B. C, in place of
Channel 12. Channel 3 in Chil-
liwack would be 81 miles from
Victoria, B. C, where Fisher's
Blend Stations, Inc., and Totem
Broadcasters, Inc., would as-
sign Channel 3.
The conflicting counterproposal
of KVOS, Inc., assigning Chan-
nel 12 to Bellingham, Wash.,
is being granted. Channel 12
at Bellingham would be 48
miles from Channel 12 in Vic-
toria as proposed by Fisher's
Blend.
236. The following list sets forth
those counterproposals requesting
changes in channel assignments for
cities within 250 miles of Canada
which, pursuant to the negotiations
T
Nationwide Allocation Plan. The DuMont plan differs in
numerous aspects from the as-
signments prescribed in the
tentative agreement.
with Canada, were tentatively
agreed upon by Canada and are
being gTanted herein. The channel
assignments sought in these coun-
terproposals are reflected in the
proposed agreement:
Party City
Dartmouth College Hanover, N. H.
Hartford Times, Hartford, Conn.
Inc. and Travelers
Broadcasting Serv-
ice Corp.
Counterproposal
Add Channel 21 to Hanover,
N. H., to be reserved for non-
commercial educational use, by
substituting Channel 51 in
Rochester, N. H.
(As modified) Add Channel 3
to Hartford, by substituting
Channel 81 in New London for
Channel 3.
ind New London, Conn.
Norwich, Storrs, Bridgeport (As modified) Add Channel 63
to Norwich and Channel 71 to
Bridgeport, both to be reserved
for non-commercial educational
use, by deleting Channel 26
from Storrs, deleting Channel
63 from New London, and as-
signing Channel 26 to New
London.
Troy Broadcasting
Co. Inc., and Mere-
dith Champlain
Television Corp.
Kingston Broad-
casting Corporation
Troy, New York
Schenectady, N. Y.
Kingston, N. Y.
Board of Regents of Malone, New York
the University of Poughkeepsie, N. Y.
the State of New
York
Gable Broadcasting Altoona, Pa.
Company
Lock Haven Broad- Lock Haven, Pa.
casting Corporation
Vindicator Printing Yc
Company
ingstown, Ohio
Cleveland Broad- Cleveland, Ohio
casting Co., Inc.
WSTV, Inc.
Steubenville, Ohio
(As modified) Add Channel 41
to Albany-Schenectady-Troy,
N. Y.; add Channel 35 to Sche-
nectady; substitute Channel 48
for Channel 35 in Watertown,
N. Y.; and substitute Channel
62 for Channel 48 in Oneonta,
New York.
Add Channel 66 to Kingston.
Add Channel 66 to Malone, and
Channel 83 to Poughkeepsie,
N.Y., both to be reserved for
non-commercial educational
use.
Add Channel 32 to Lock Haven,
Pennsylvania.
Add Channel 73 to Youngstown,
Ohio.
(In part) Add Channel 65 to
Cleveland, Ohio, by substitut-
ing Channel 42 for Channel 59
in Sandusky, Ohio.
(As modified) Assign Channels
7, 9 and 51 to Wheeling, West
Virginia-Steubenville, Ohio, in-
stead of Channel 51 to Steuben-
ville and Channels 7 and 9 to
Wheeling. (Channel *57 re-
mains assigned to Wheeling.)
Party
WSAZ, Inc.
City
Huntington, W. Va.
Copper Broadcast Butte, Montana
Company
Board of School Gary, Indiana
Trustees of Gary,
Indiana
Bay Broadcasting Bay City, Michigan
Company
Board of Education Bay City, Michigan
of Bay City,
Michigan
Buffalo, N. Y.
Buffalo Courier
Express, Inc.,
WGR Broadcasting
Corp. and WKBW
Inc.
New Jersey Board Montclair, N. J.
of Education Andover, N. J.
State Superinten-
dent of Public
Instruction for the
State of Wash.
(Washington State)
Bellingham, Wash.
Presque Isle Broad- Erie, Pa.
casting Company
Patriot News
Company
Harrisburg, Pa.
The Scranton Times Scranton, Pa.
The following addi- Cincinnati, Ohio
tional assignments
to cities within 250 Pittsburgh, Pa.
miles of the Cana-
dian-United States Bad Axe, Mich,
border have been
made:
Counterproposal
Substitute Channel 3 for Chan-
nel 8 in Huntington and Chan-
nel 8 for Channel 3 in Charles-
ton, West Virginia.
Add Channel 3 to Harrison-
burg, Va., by substituting
Channel 12 for Channel 3 in
Richmond, Va.; Channel 3 for
Channel 12 in Norfolk-Ports-
mouth-Newport News, Va.;
Channel 8 for Channel 3 in
Charleston, W. Va.; and Chan-
nel 3 for Channel 8 in Hunt-
ington, W. Va.
Add Channel 71 in Muncie, Ind.
to be reserved for non-commer-
cial educational use.
Add Channel 66 in Gary, Ind.,
to be reserved for non-com-
mercial educational use.
Add Channel 5 to Bay City,
Mich., by substituting Channel
7 for Channel 5 in Traverse
City, Michigan.
Add Channel 73 to Bay City,
Michigan, to be reserved for
non-commercial educational
use.
(As modified) Substitute Chan-
nel 3 for Channel 13 in Es-
canaba, Mich.; add Channel 13
to both Calumet and Cadillac,
Mich.; add Channel 2 to Green
Bay, Wise; substitute Channel
10 for Channel 5 in Hancock,
Michigan; Channel 5 for Chan-
nel 3 in Marquette, Mich.; and
Channel 7 for Channel 5 in
Traverse City.
Add Channel 30 to Shell Lake,
Wise; Channel 18 to Park
Falls, Wise; Channel 46 to
Wausau, Wise; Channel 58 to
Adams, Wise; Channel 24 to
Chilton, Wise; and Channel 66
to Richland Center, Wise; all
to be reserved for non-com-
mercial educational use.
(As modified) Assign Channels
2, 4, 7, and 59 to Buffalo-Ni-
agara Falls, instead of Chan-
nel 2 to Niagara Falls and
Channels 4 and 7 to Buffalo.
(Channels 17 and *23 remain
assigned to Buffalo).
Add Channel 77 to Montclair,
N. J. and Channel 69 to And-
over, N. J., to be reserved for
non - commercial educational
use.
Add Channel 65 to Ellens-
burg, Wash.; Channel 41 to
Kenniwick - Richland - Pasco,
Wash.; Channel 35 to Omak-
Okanogan, Wash.; Channel 22
to Walla Walla, Wash.; Chan-
nel 45 to Wenatchee, Wash.;
and Channel 47 to Yakima,
Wash., all to be reserved for
non - commercial educational
use.
Add Channel 12 to Bellingham,
Wash., by substituting Channel
3 for Channel 12 in Chilliwack,
B. C, Canada.
(In part) Add Channel 66
Add Channel 71.
Add Channel 73.
Add Channel 74.
Add Channel 16.
BROADCASTING • Telecasting
April 14, 1952 Part II Final TV Report • Page 27
MEXICAN-UNITED STATES
TELEVISION ASSIGNMENTS
237. As pointed out above, an
Agreement has been entered into
with Mexico prescribing the chan-
nel assignments for communities
within 250 miles of the Mexican-
United States border.
238. The following list sets forth
Bell Broadcasting Temple, Texas
Company
Harbenito Broad- Harlingen, Texas
casting Co., Inc.
McAUen Television McAllen, Texas
Corporation
Taylor Radio & Weslaco, Texas
Television Corpora-
tion
Plains Radio Corp. Lubbock, Texas
Lack's Stores, Inc. Victoria, Texas
New Mexico State Silver City, New Mexico
Dept. of Education
Charles E. Salik San Diego, California
Radio KIST, Inc. San Diego, California
Paul R. Bartlett Bakersfield, Calif,
and Gene DeYoung
McClatchy Broad- Bakersfield, Calif,
casting Co.
those counterproposals originally
filed in this proceeding requesting
changes in VHF channel assign-
ments within 250 miles of the Mexi-
can border and therefore affected
by the Mexican-United States Tele-
vision Agreement, announced Oc-
tober 26, 1951:
VHF Counterproposals
Affecting Mexico
239. Subsequent to the filing of
j the above counterproposals, further
conferences and negotiations were
conducted with Mexico. Each of
the above counterproposals which
did not require denial for purely
domestic reasons was taken into
account in these discussions with
Mexico. Thereafter, the Depart-
ment of State announced on Octo-
ber 26, 1951, that an Agreement had
been concluded by an exchange of
diplomatic notes between Mexico
and the United States formalizing
the assignment of VHF channels
to communities within 250 miles
of the Mexican-United States bord-
er. The assignments prescribed by
that Agreement were identical with
those listed in Appendices C and D
of the Third Notice with several
y express exceptions set out below.
The total number of VHF channels
assigned to each community in-
volved remained the same with the
: exception that an additional chan-
nel was provided for Tucson, Ariz.
I and one less channel for San Diego,
I California" in the United States,
It should be understood that the num-
er of VHF channels available for as-
gnment in the San Diego area is
overned to a considerable degree by
ie number of assignments in Los
ngeles. Since there are only 12 VHF
aannels, the assignment of 7 VHF
hannels to Los Angeles, where 7 sta-
ons are now operating, leaves only
remaining channels for the border
rea in soul hern California, which in-
Temple,
Move Channel 4 from Browns-
ville, to Harlingen, Texas.
Move Channel 5 from Browns-
ville to McAllen, Tex. and sub-
stitute Channel 12 in Browns-
ville.
Move Channel 4 and 5 from
Brownsville to Weslaco-Har-
lingen, Texas.
Move Channel 5 from Amarillo,
Texas to Lubbock, Texas and
substitute Channel 9 in Mona-
hans, Tex. for Channel 5.
(As modified) Add Channel 10.
Add cither Channel 6 or 12 to
San Diego, California by de-
leting Channel 6 or 12 from
Tijuana, Mexico.
Add Channel 6 or 12 to San
Diego, California by deleting
Channel 6 or 12 from Tijuana.
to Bakersfield,
Add Channels 5, 7 and 9 to
Fresno by substituting Chan-
nel 12 for 13 in Las Vegas,
Nevada, and other changes.
Substitute Channel 12 in
Mexicali, Mexico for Channels
7 and 9 and substitute Channels
9 and 47 in Yuma, Arizona for
Channels 11 and 13.
Nationwide Plan.
and an additional channel was pro-
vided for Reynosa and Hermosillo
and one less channel for Mexicali
and Monterrey, in Mexico. The
changes in VHF assignments from
those expressed in the Third Notice
were as follows:
Mexican
Agreement
Announced
City Third Notice Oct. 26, 1951
Flagstaff, Arizona 9,11 9,13
Phoenix, Arizona 4,5,8,10 3,5,8,10
Tucson, Arizona 2,6,7 4,6,9,13
San Diego, Calif. 3,8,10 8,10
El Paso, Texas 2,4,5,7 4,7,9,13
Laredo, Texas 3,8 8,13
Mexicali, Mexico 7,9 3
Nogales, Mexico 9,11,13 2,7,11
Hermosillo, Mexico 2,4,6 6,8,10,12
Ciudad Juarez,
Mexico 9,11,13 2,5,11
Monterrey, Mexico 2,6,10,12 2,6,10
Nuevo Laredo,
Mexico 11,13 3,11
Reynosa, Mexico 9 9,12
eludes San Diego in the United States
and Tijuana and Mexicali in Mexico.
The 7 VHF channels emoloyed in Los
Angeles cannot also be assigned to San
Diego, Mexicali, or Tijuana without
undesirably limiting the coverage of
United States as well as Mexican sta-
tions. The Los Angeles assignments
must, therefore, be considered in con-
nection with the United States assign-
ments in the border area. Seven VHF
channels are assigned to Los Angeles,
2 VHF channels to San Diego, 2 VHF
channels to Tijuana, and 1 VHF chan-
nel to Mexicali. Thus, it will be seen
that of the 12 VHF channels available
for assignment in the border area, 9
are assigned to communities in the
United States and 3 to Mexican cities.
240. Since the channel assign-
ments prescribed in the Mexican
Agreement announced October 26,
1951, differed in some instances
from the Third Notice, the Com-
mission, on November 7, 1951, is-
sued a Notice (FCC 51-1109) stat-
ing that it would accept new
comments and evidence from par-
ties who had theretofore filed pro-
per comments in the proceedings if
such new comments and evidence
were submitted solely as a result of
the changes brought about by the
Mexican Agreement and were con-
sistent with the Agreement.
241. Pursuant to the above No-
tice, Plains Radio Broadcasting
Company, Lubbock, Texas; Lack's
Stores, Inc., Victoria, Texas; Tay-
lor Radio and Television Corpora-
tion, Weslaco, Texas; and Mc-
Clatchy Broadcasting Company,
Bakersfield and Fresno, California,
filed statements contending that
their counterproposals filed in ■this
proceeding seeking additional VHF
channels for their respective com-
munities were consistent with the
Mexican Agreement. Charles E.
Salik and Airfan Radio Corpora-
tion, Ltd., both of San Diego, Cali-
fornia, filed statements advising
that further pleadings in light of
the Mexican Agreement would not
be submitted. Finally, Allen B. Du-
Mont Laboratories, Inc., filed a
modification to its nationwide as-
signment plan suggesting, among
other things, that Channels 2 and 5
be assigned to Mexicali, Mexico in
place of Channel 3, apd that Chan-
nel 3 be assigned as an additional
channel to San Diego.
242. On December 11, 1951, Ra-
dio KIST, Inc., Santa Barbara,
California, filed a petition for leave
to file further comments and evi-
dence in the proceeding requesting,
as an alternative to its previous
counterproposal, that Channel 3 be
assigned to Santa Barbara. The
Commission granted this petition
by Order (FCC 52-28) of January
9, 1952, and accepted the new Radio
KIST, Inc. counterproposal in this
proceeding. This new counterpro-
posal requested the following:
City No.
Santa Barbara, Calif.
Visalia, Calif. 3
53 A proposal for the deletion, substi-
tution, or addition of a channel is indi-
cated in the Report by (t).
243. The following list sets forth
those counterproposals which, al-
though affected by the Mexican
Agreement, must be denied for
purely domestic reasons, as is set
out elsewhere in this Report:
Bell Broadcasting Company, Temple,
Texas
Lack's Stores, Inc., Victoria, Texas
Radio KIST, Inc., Santa Barbara,
California (Channel 8)
McClatchy Broadcasting Comoany,
Bakersfield and Fresno, Calif.
Paul R. Bartlett and Gene DeYoung,
Bakersfield, California; Harbenito
Broadcasting Co. Inc., Harlingen,
Texas; Taylor Radio & Television
Corp., Weslaco, Texas (counter-
proposals granted in part only).
244. All of the counterproposals
affected by the Mexican-United
States Agreement which in the
Commission's judgment should not
be denied for domestic reasons
alone, including those counterpro-
posals filed pursuant to the Notice
of November 7, 1951, were taken
into consideration in connection
with further negotiations with
Mexico. As a result of such nego-
tiations, certain additions and mod-
ifications in the Mexican-United
States Television Agreement were
agreed to on February 4, 1952.,
These additions and changes made
possible the granting of several
counterproposals.
245. The following list sets forth
those counterproposals affected by
the Mexican Agreement which are
being granted herein, and the chan-
nel assignments requested thereby
are reflected in the Agreement, as
modified :
Plains Radio & Television Corpora-
tion, Lubbock, Texas
Radio KIST, Inc., Santa Barbara,
Calif. (Channel 3)
Harbenito Broadcasting Co., Inc.,
Harlingen, Texas; Taylor Radio
& Television Comoration, Wes-
laco, Tex. (Granted in Part)
New Mexico State Dept. of Educa-
tion, Silver City, N. Mexico (As
modified)
246. The following list sets forth
those counterproposals which must
be denied in light of the Mexican-
United States Agreement and sub-
sequent conferences and negotia-
tions conducted with Mexico. The
assignment of channels requested
in these counterproposals would be
inconsistent with and in violation
of the Mexican Agreement as
modified. As is pointed out else-
where in this Report, two of the
counterproposals discussed below
must also be denied for domestic
Airfan Radio Corporation, Ltd.
San Diego, Calif.
Charles E. Salik, San Diego, Calif
American Broadcasting Company
Inc., Yuma, Arizona
McAllen Television Corporation,
McAllen, Texas
Allen B. DuMont Laboratories, Inc.
Nationwide plan
247. Discussion of counterpro
posals denied on the basis of the
Mexican Agreement.
(a) Charles E. Salik and Airfan
Radio Corporation, Ltd. Charle:
E. Salik and Airfan Radio Corpora
tion, Ltd. filed counterproposals re
questing that Channel 6 or 12 be
added to San Diego, California
This assignment would necessitate
the deletion of Channel 6 or 12
Proposed Changes
VHF Channel UHF Channel
No. No.
3-ps 20, 26
f 43t,49+
Page 28 • April 14, 1952 Part II Final TV Report
from Tijuana, Mexico as listed in
the Third Notice. It was suggested
that UHF channels could replace
the VHF channels in Tijuana. How-
ever, in the negotiations on this
matter conducted with Mexico,
agreement could not be reached on
any assignment necessitating the
deletion of Channel 6 or 12 from
Tijuana. Furthermore, Mexico
would not accept the suggestion
that UHF channels are available
to replace Channel 6 or 12 in
Tijuana. Accordingly, the Mexican
Agreement assigns Channels 6 and
12 to Tijuana. Since the Charles
E. Salik and Airfan Radio Corpora-
tion, Ltd. counterproposals are in-
consistent with this Agreement
they must be denied.
(b) McAllen Television Corpora-
tion. McAllen Television Corpora-
tion filed a counterproposal re-
questing that Channel 5 be deleted
from Brownsville, Texas and as-
signed to McAllen, Texas. Chan
nel 12 was suggested as a sub
stitute in Brownsville. As a result
of our negotiations with Mexico
Channel 12 is assigned by the
BROADCASTING • Telecasting
Mexican Agreement to Reynosa,
Temaulipas, Mexico at a distance
of only 52 miles from Brownsville.
Mexico would not agree to any as-
signment precluding the use of
Channel 12 in Reynosa. Accord-
ingly, the McAllen Television Cor-
poration counterproposal must be
denied. As noted elsewhere in this
■eii' Report, this counterproposal must
also be denied for domestic reasons.
(c) American Broadcasting Com-
pany, Inc. The Third Notice pro-
posed Channels 7 and 9 for Mexi-
cali, Baja California, Mexico, dup-
licating channels proposed for Los
Angeles, California. The Ameri-
can Broadcasting Company, Inc.,
licensee of Station KECA-TV
operating on Channel 7 in Los
Angeles, filed a counterproposal
requesting that VHF Channels 7
and 9 be deleted from Mexicali. In
order to accomplish its request,
ABC suggested, among other
things, that Channels 9 and 47 be
substituted in Yuma, Arizona for
Channels 11 and 13. However, sub-
sequent to the filing of the ABC
counterproposal, the Mexican
Agreement assigned Channel 3 to
Mexicali in the place of Channels
7 and 9. ABC filed a statement
supporting the Mexican Agree-
ment insofar as it makes the above
changes from the Third Notice.
The ABC counterproposal for
Yuma is therefore moot.
(d) Allen B. DuMont Labora-
tories Inc. Allen B. DuMont Labor-
atories, Inc. filed a proposed "Na-
tional Television Allocation Plan."
After the Notice of November 7,
1951, issued pursuant to the Mexi-
can Television Agreement, DuMont
amended its plan suggesting sev-
eral changes in the assignments
prescribed by the Mexican Agree-
ment. The DuMont plan thus
modified would assign Channels 2
and 5 to Mexicali, Baja California,
Mexico, in place of Channel 3 as-
signed by the Mexican Agreement,
and would thereby add Channel 3
to San Diego, California. The as-
signment of Channels 2 and 5 in
Mexicali would duplicate assign-
ments proposed for Los Angeles,
California. In further negotiations
with Mexico, agreement for any
assignment utilizing co-channel as-
signments for Mexicali and Los
Angeles could not be reached. Ac-
cordingly, the DuMont plan is in-
consistent with the Mexican Agree-
ment. As noted elsewhere in this
Report, however, the DuMont plan
must also be denied for other rea-
sons.
full text
as a
service to subscribers
FCC TELEVISION
ALLOCATIONS REPORT
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BROADCASTING • Telecasting
April 14, 1952 Part II Final TV Report • Page 29
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BROADCASTING • Telecasting April 14, 1952 Part II Final TV Report • Page 31
THE TABLE OF ASSIGNMENTS
248. In the Third Notice, the
Commission, in addition to propos-
ing revised Rules and standards
for the television broadcasting
service, also proposed a Table of
Assignments indicating the specific
cities and communities in which it
proposed to assign particular chan-
nels. Further, the proposed Table
indicated the specific cities and com-
munities in which it was proposed
to reserve particular assignments
for use by non-commercial educa-
tional stations. Parties were af-
forded an opportunity to support or
to object to these proposed assign-
ments and educational reservations.
Further, they were afforded an op-
poi'tunity to make counterproposals
of their own. The following por-
tion of this Report deals with the
individual filings in this proceeding
in support of or in opposition to
the assignments and reservations
proposed in the Third Notice; fur-
ther, it deals with the individual
counterproposals that have been
made. No comments have been re-
ceived with respect to the large
majority of the assignments pro-
posed. Except where we have
found reason to re-examine pro-
posed assignments, such assign-
ments have not been discussed
herein.
PORTLAND AND BANGOR,
MAINE: EDUCATIONAL
RESERVATIONS
249. (a) Proposed Reservations.
In the Third Notice the Commission
proposed the reservation of UHF
Channel 16 in Bangor and UHF
Channel 47 in Portland for non-
commercial educational use.
(b) The Joint Committee on
Educational Television 59 supported
the reservation of Channel 47 in
Portland and Channel 16 in Bangor
for non-commercial educational
use. No oppositions to these re-
servations were filed.
Conclusions
250. In view of the foregoing,
the reservation of UHF Channel 47
in Portland and UHF Channel 16
in Bangor for non-commercial edu-
cational use are finalized.
ORONO, MAINE AND
BURLINGTON, VERMONT:
EDUCATIONAL
RESERVATIONS
251. (a) Proposed Reservations.
In the Third Notice the Commis-
sion proposed the reservation of
VHF Channel 12 in Orono and UHF
Channel 16 in Burlington for non-
commercial educational use.
(b) The Orono Educational Res-
ervation. The University of Maine
supported the reservation of VHF
Channel 12 for non-commercial edu-
cational use in Orono. The Uni-
versity stated that its long-range
plans included the use of television;
and that it anticipated that the De-
partment of Education of the State
of Maine would use the Orono chan-
nel for its television programs. No
oppositions to this reservation were
filed.
(c) The Burlington Educational
Reservation. The University of
Vermont and State Agricultural
College supported the reservation
of Channel 16 in Burlington for
non-commercial educational use.
The University stated that its Pres-
ident had been instructed to con-
sider means for making facilities
available for non-commercial edu-
cational television. The University
submitted a copy of a resolution
adopted by the Board of Trustees
supporting the reservation. No op-
positions to this reservation were
filed.
Conclusions
252. On the basis of the fore-
going, the proposed reservations of
Channel 12 in Orono and Channel
16 in Burlington for non-commer-
cial educational use are finalized.
DURHAM, NEW HAMPSHIRE
BOSTON, BROCKTON,
SPRINGFIELD-HOLYOKE,
PITTSFIELD, WORCESTER,
MASSACHUSETTS
PROVIDENCE, RHODE ISLAND
BRIDGEPORT, HARTFORD,
NEW LONDON, NORWICH,
NEW HAVEN, STORRS,
WATERBURY, CONNECTICUT
253. (a) Proposed Assignments
and Reservations.
VHF UHF
Channel Channel
City No. No.
Durham *11 eo
Boston *2, 4, 5, 7 44, 50, 56
Brockton 62
Pittsfield 64
Springfield-Holyoke 55, 61
Worcester 14, 20
Hartford 18, 24
Storrs *26
Providence 10, 12 16, *22
Bridgeport 43, 49
New London 3 63
Norwich 57
Waterbury 53
New Haven 8 59
(b) Counterproposals. Various
parties in this proceeding filed
counterproposals seeking (1) the
additional assignment of a VHF
channel to Boston, Brockton,
Springfield-Holyoke, Worcester and
Hartford; (2) the additional as-
signment of 2 UHF channels to
Hartford; (3) the assignment of
UHF channels to Bridgeport, Hart-
ford, Norwich and Waterbury to be
reserved for non-commercial edu-
cational use; and (4) the as-
signment of a UHF channel to
Hanover, New Hampshire, to be
reserved for non-commercial edu-
cational use.
Durham
254. The Durham Educational
Reservation. The University of
New Hampshire supported the res-
ervation of Channel 11 in Durham
for non-commercial educational
use. The University stated that it
considered the reservation neces-
sary and that it is exploring
sources of financial assistance
which it will require to establish
""An asterisk is used in this Report to
designate channels reserved for non-
commercial educational use.
"Referred to hereinafter as JCET.
Page 32 • April 14, 1952 Part II
and maintain a non-commercial ed-
ucational television station. The ex-
ploration was expected to take
time and the reservation was sup-
ported so that the channel would be
available for educational use when-
ever it becomes feasible for the
University to erect and maintain
such a station.01
New London
255. (a) Census Data. The City
of New London has a population of
31,000.
(b) Statement of Thames Broad-
casting Company Supporting Pro-
posed Assignment. Thames Broad-
casting Company supported the
proposed assignment of Chan-
nels 3 and 63 to New London and
opposed all requests seeking the
deletion of VHF Channel 3 from
New London. Thames Broadcast-
ing Company stated that the utili-
zation of Channel 3 in New London
would better serve the Commis-
sion's priorities set forth in the
Third Notice than any of the coun-
terproposals seeking the assign-
ment of that channel to another
community, that New London is
saturated with VHF receivers; and
that the assignments in the State
of Connecticut should not be re-
duced.
Boston
256. (a) Census Data. The stand-
ard metropolitan area of Boston
has a population of 2,370,000 and
the City of Boston has a population
of 801,000.«
(b) Existing Stations. Westing-
house Radio Stations, Inc., has a
construction permit for Station
WBZ-TV on Channel 4. Thomas S.
Lee Enterprises, Inc., is licensed
for the operation of Station WNAC-
TV on Channel 7.
(c) Counterproposal of Columbia
Broadcasting System, Inc. Colum-
bia Broadcasting System, Inc., pro-
posed 3 alternative plans for the
additional assignment of Channel
9 to Boston.ea Plan 1 would delete
Channel 10 from Providence, and
Plane 2 and 3 would delete
Channel 11 from Durham by mak-
ing the following changes in the
assignments proposed in the Third
Notice:
61 Columbia Broadcasting System, Inc.,
filed a counterproposal containing 3
alternative plans for the additional as-
signment of a VHF channel to Boston;
Plans 2 and 3 would substitute a UHF
channel in Durham for Channel 11.
This counterproposal is set forth in
detail below.
62 Census data in this Report is based
on 1950 U.S. Census of population and
is reported to the nearest thousand.
83 In addition, CBS opposed the reserva-
tion of VHF Channel 2 in Boston for
non-commercial educational use. The
educational reservation in Boston is
considered below.
(d) Statement in Support of CBS
Counterproposals. CBS stated that
"... a major objective of the Com-
mission is the reasonable assurance
of the possibility of a nationwide a.
competitive television service" and
that CBS is genuinely concerned
that very real dangers of mono poly h
inhere in the Commission's pro-j| *J
posal allocation. CBS stated that
"the Commission itself has reor-
ganized that for a considerable Jlj
period perhaps 5 years, perhaps
more, a commercial UHF stationia;
cannot compete on anything like an
equal basis with a commercial VHF ^
station in the same community. ..."> —
CBS urged that "it must.be ob-;, _
vious that during the not incon-
siderable growth period of UHF,
network A with UHF outlets in
Chicago, San Francisco and Boston
would be under a crippling competi-
tive disadvantage via a vis network
B with VHF outlets in these three
cities." Thus CBS argued "It is
quite possible that the Commission's
allocation plan will as a matter of1
practical necessity permit thefj
development during the critical
formative years of only 2 full na-
tionwide competing television net-
works," and that this situation
". . . accentuates the danger of the f ^
proposed allocations for . . . Boston
— although the danger is clearly
present even if we assume the con- j^i
tinued existence of 4 such net-
works. The need for additional
VHF channels in these cities in
order to assure network competi-
tion is readily demonstrable even
if four television networks are as-
sumed." CBS stated that Boston
is of vital importance to nationwide
television networking and that a
network which owns no station in
Boston or comparable city is at an
enormous or fatal competitive dis-
advantage. CBS pointed out that
with only one Boston VHF com-
mercial channel unassigned under
the Commission's plan ". . . there
is no assurance that a network
could acquire a construction permit
via the application route in these
cities." CBS stated further ". . . it
is a fact of television network
economics and operations that a full
complement of network owned sta-
tions is a condition precedent to
successful networking on a fully
competitive basis." Were a net-
work not to own stations in key
markets such as Boston, it was
claimed the problem of clearance
could become a major factor in
obtaining or losing a network ad-
vertiser. It was also asserted that
". . . another factor which makes it
advantageous competitively for a
Third Notice
VHF UHF
Channel Channel
No. No.
Augusta,
Calais, »
Lewiston, Maine
Orono, Maine
Portland, Maine
10
7
8
*12
6, 13
2, 4, 5, 7
*11
9
10, 12
Plan #1
VHF UHF
Channel Channel
No. No.
*47, 53
44, 50, 56
a, N. H.
jster, N. H.
Providence, B. I.
Albany-Schenectady-
Troy, N. T.
St. John, Camada
Note: A proposal for the deletion, addition,
space opposite a city indicates that under that
Final TV Report
*17, 23
17, 23
12f
3f
10f
*4f
6, 8f
4, 5, 7, 9+
*13+
llf
t, 12
6, lOf
6, 7f
Plan #2
VHF UHF
Channel Channel
No. No.
Plan #3
VHF UFH
Channel Channel
No. No.
*47, 53
*44, 50, 56
*17, 23
17, 23
*llt
6, 10f
2, 4, 5, 7, 9t
t
12t
lit, 13t
6, 10t
*47, 53
*44, 50, t
*56t
48
16, *22
*17, 23
*llt
6, 10t *47, 53
2, 4, 5, 7, 9t *44, 50, 56
t *FIex. Ch.t
12t 48
lit, 13t 16, *22
6, 10t
17, 23
or substitution of a channel is indicated in the Report by (t); a blank
plan no changes m channel assignments were requested for that city.
BROADCASTING • Telecasting
etwork to own a station [in a city
uch as Boston] is that which re-
ates to the problem of origination
. . because the cost of television
acilities and of the operating or-
] ;anizations are high it is far more
"deficient, and economical to inte-
grate network and local operation
I father than to have only network
acilities in a city."
(e) Counterproposal of Matheson
ladio Company, Inc. Matheson
iadio Company, Inc., requested the
idditional assignment of Channel
i to Boston by substituting UHF
,. hannels for VHF channels in both
'J Providence, Rhode Island, and Man-
chester, New Hampshire, and by
iofinaking the following changes in
he assignments proposed in the
5|]?hird Notice:
Eadio Company, Inc., in so far as
these counterproposals were mu-
tually exclusive with counterpropo-
sals for additional VHF channels
in Springfield-Holyoke, Hartford
and Worcester, respectively. In ad-
dition, an opposition to CBS Plans
2 and 3 was filed by WPIX, Inc.,
presently operating Station WPIX
on Channel 11 at New York. WPIX
alleged that interference would
result to the Grade B service areas
of WPIX and WJAR-TV at Pro-
vidence due to the 154 mile spacing
of these assignments under CBS
proposals 2 and 3. In a similar man-
ner it was alleged there would be
mutual interference on Channel 13
between a Providence station and
WATV at Newark, New Jersey.
The CBS proposal, WPIX asserted,
Third Notice
Proposed Changes
City
VHF
Chan-
nel
No.
UHF
Chan-
nel
No.
VHF
Chan-
nel
No.
UHF
Chan-
nel
No.
lartford, 18, 24
&l\ Conn.
i. Utorrs, *26
™ f Conn.
i: Jarnstable, 52
;.|; MaSS.
1 1 Boston, *2,4,5,7 44,50,56
in Mass.
irockton, 62
I P Mass.
Fall River 40, 46
f Mass.
Mj'STew Bedford, 28,34
1S.L Mass.
J 5pringfield-Hol- 55, 61
stT yoke, Mass.
Worcester, 14,20
I I Mass.
"fjerlin, 26
0[|| N. H.
,itf Manchester, 9 48
■y n. h.
Rochester, 21
it.!. N.H.
;, 'rovidence, 10,12 16, *22
11 R. I.
ii n
ti (f) Statement in Support of
e^Matheson Radio Company, Inc.,
is ^Counterproposal: Matheson stated
oi o;hat its proposal would make pos-
dilkble a first VHF channel for
«3pringfield, and that Boston is
mow saturated with VHF receivers
and, accordingly, the UHF assign-
ments will not be used there in
ithe foreseeable future. It was
-urged that the assignments pro-
el noosed by the Commission would de-
lelsorive Boston of some network
rkprograms, and that even if UHF
IJissignments were utilized in Bos-
s;on, the coverage of any such UHF
fetation would be inadequate for
;;he Boston trading area. Since
[Manchester and Providence have
-smaller trading areas than Boston,
toljtHatheson argued that UHF assign-
:lj ifients in these cities would be
■t- satisfactory.
e? (g) Oppositions and Conflicting
as Counterproposals to the CBS and
ce J Matheson Radio Company, Inc.,
in I Counterproposals. Grandview, Inc.,
•md Radio Voice of New Hampshire
joth of Manchester, opposed the
Matheson Radio Company, Inc.,
counterproposal in so far as it
would delete a VHF channel from
Manchester. Cherry & Webb Broad-
casting Company and the Outlet
Company, both of Providence, op-
posed the CBS and the Matheson
Radio Company, Inc., counterpro-
posals. Regional TV Corp., Hamp-
ien-Hampshire Corp., Travelers
Broadcasting Service Corp.64 and
WTAG, Inc., opposed the counter-
oroposals of CBS and Matheson
24, 55f
*18f
62t
?, 50, 56
44?
46, 52f
34, 40f
?,61
20, 26?
64?
14?, 48
51?
16, *22,28?
"In rebuttal to these oppositions CBS
pointed out that Channel 10 which
would under its counterproposal be as-
signed to Albany could alternatively be
assigned to Springfield or Hartford.
BROADCASTING • Telecasting
would add a fifth VHF channel to
Boston and a second VHF channel
to Albany, and in each case these
new assignments would substanti-
ally duplicate the VHF coverage of
other stations. Finally, Radio
Voice of New Hampshire opposed
the CBS Plans in so far as they
would assign Channels 11 or 12 to
Manchester in lieu of Channel 9
proposed in the Third Notice.
(h) The Boston Educational Res-
ervation. The members of the
Lowell Institute Cooperative Broad-
casting Council of Boston, consist-
ing of Boston College, Boston Uni-
versity, Harvard University, Lo-
well Institute, Massachusetts In-
stitute of Technology, Northeast-
ern University, Tufts College, and
Boston Symphony Orchestra, sup-
ported the proposed reservation of
VHF Channel 2 in Boston for non-
commercial educational use. The
members of the Council and other
parties, including the City of Bos-
ton, the Commonwealth of Massa-
chusetts, Senators Henry Cabot
Lodge, Jr., and Leverett Salton-
stall, Congressman Christian A.
Herter and Richard B. Wiggles-
worth, various private and paro-
chial schools, the American Aca-
demy of Arts and Sciences and
various museums, all indicated
their belief that the Lowell In-
stitute Cooperative Broadcasting
Council, licensee of educational
FM Station WGBH, is the proper
agency for coordinating the joint
effort to secure the funds neces-
sary to construct and operate a non-
commercial educational television
station in Boston. The Council
stated that it has had extensive
experience in the fields of radio and
television and is prepared to meet
the responsibilities of television
broadcasting; that it is seeking the
funds for constructing and operat-
ing the station; and that it "is more
than reasonably confident that they
can be secured if VHF Channel 2
is reserved in Boston for non-com-
mercial educational broadcasting."
Emerson College in a separate
statement also supported the res-
ervation of VHF Channel 2 in Bos-
ton.
(i) Opposition to the Boston
Educational Reservation. CBS op-
posed the reservation of VHF
Channel 2 for non-commercial edu-
cational use in Boston urging the
same grounds advanced by it in
support of its counterproposal for
an additional VHF assignment in
Boston. CBS contended that while
ultimately UHF and VHF would be
competitive, during a considerable
interim period of perhaps 5 years
or more, a commercial UHF station
cannot compete successfully with
a commercial VHF station in the
same community; but that the
short-run competitive disadvan-
tages of a UHF assignment are
much less significant for non-com-
mercial educational broadcasters
since (1) educational broadcasters
are not as critically affected by the
anticipated reduced coverage of
UHF, (2) the educational interests
generally are not ready to proceed
with construction of a television
facility immediately, and (3) the
educators will be seeking a minor-
ity audience rather than "mass cir-
culation" and therefore the loss of
circulation involved in UHF, as
against VHF, is comparatively in-
significant. CBS further alleged
that the comments of the Lowell
Institute "provide no basis what-
ever for a finding by the Commis-
City
Third Notice
prise Publishing Company request-
ed the deletion of VHF Channel 5
from Boston and the assignment of
this channel to Brockton.
(c) Statement in Support of En-
terprise Publishing Company Coun-
terprosopal. Enterprise Publishing
Company stated that Brockton is
one of the few large population
centers for which only one assign-
ment has been proposed. It was
urged that a first VHF channel for
Brockton should receive preference
over a fourth VHF channel for
Eoston.
(d) Opposition to Counterpro-
posal of Enterprise Publishing
Company. Oppositions to the En-
terprise Publishing Company coun-
terproposal were filed by Matheson
Radio Co., Inc., CBS, and Cowles
Broadcasting Co. In the opposi-
tions it was asserted that Brockton
is situated less than 20 miles from
Boston and would receive Grade A
service from the operation of a
VHF station in Boston.
Springfield-Holyoke
258. (a) Census Data. The stand-
ard metropolitan area of Spring-
field-Holyoke has a population of
407,000; the City of Springfield has
a population of 162,000 and the City
of Holyoke has a population of
55,000.
(b) Counterproposals of Hamp-
den-Hampshire Corporation and
Regional TV Corporation. Hamp-
den-Hampshire Corporation, Hol-
yoke, Massachusetts, requested the
assignment to Springfield of either
Channel 3 or Channel 10 by delet-
ing from New London or Provi-
dence, respectively, and by making
the following changes in the as-
signments proposed in the Third
Notice:
Proposal 1
VHF
UHF
VHF
UHF
Chan-
Chan-
Chan-
Chan-
nel
nel
nel
nel
No.
No.
No.
No.
New London,
3
63
?
63 plus
Conn.
UHF?
Lewiston,
8
17
3?
17
Maine
Springfield-
55, 61
3?
55, 61
Holyoke,
Mass.
Montpelier,
3
40
8?
40
Vt.
Proposal 2
Springfield-
55, 61
10?
55, 61
Holyoke,
Mass.
Providence,
10, 12
16, *22
?, 12
16, *22
R. I.
plus UHF?
sion that there is any assurance
that the Lowell Institute will in
fact utilize Channel 2 in Boston in
the ascertainable future or that a
UHF channel will not serve equally
as well." In reply to CBS, the JCET
asserted that shifting the reserva-
tion to a UHF channel would
greatly handicap educators in ob-
taining funds if mass distribution
of UHF receivers is as far distant
as indicated by CBS. The JCET
further contended that CBS, in
light of its financial resources, is"
in a much better position to shoul-
der the burden of developing UHF
in Boston than are the educators.
Brockton
257. (a) Census Data. The stand-
ard metropolitan area of Brockton
has a population of 130,000, and
the City of Brockton has a popula-
tion of 63,000.
(b) Counterproposal of Enter-
prise Publishing Company. Enter-
April 14, 1952 Part II
Assignment of the Providence
Channel 10 to Springfield would re-
quire WJAR-TV in Providence to
operate on Channel 12 rather than
Channel 10 as proposed in the Third
Notice. Regional TV Corporation
requested the assignment of Chan-
nel 3 to Springfield-Holyoke by
deleting that channel from New
London.
(c) Statements in Support of
Hampden-Hampshire and Regional
TV Corporation Counterproposals.
It was stated that Springfield
should receive a VHF assignment
because it is the third largest city
in New England; that UHF is not
desirable for the area because of
the rough terrain; and that 14
of the 20 VHF assignments in the
New England area are proposed for
cities of lesser importance than
Springfield.
(d) Oppositions to the Hampden-
Hampshire and Regional TV Cor-
poration Counterproposals. Travel-
ers Broadcasting Service Corp., Th«
Final TV Report • Page 33
Hartford Times, Inc., Greylock
Broadcasting Service Corp., CBS,
Inc., and WTAG, Inc., opposed the
foregoing counterproposals since
they were mutually exclusive with
the counterproposals for additional
VHF channels in Hartford, Pitts-
field, Boston and Worcester. The
Thames Broadcasting Corporation
opposed the foregoing counterpro-
posals in so far as they would
delete VHF Channel 3 from New
London. The Outlet Co., and Cherry
& Webb Broadcasting Company
opposed the counterproposal of
Hampden-Hampshire in so far as it
would delete VHF Channel 10
from Providence. Lewiston-Auburn
Broadcasting Corp. opposed the
counterproposal of Regional TV
Corporation in so far as it would
change the assignment of Lewiston,
Maine, from Channel 8 to Channel
Worcester
259. (a) Census Data. The stand-
ard metropolitan area of Worcester
has a population of 274,000 and the
City of Worcester has a population
of 203,000.
(b) Counterproposal of WTAG,
Inc. WTAG, Inc., requested the as-
signment of Channel 12 to Wor-
cester by deleting that channel
from Providence.
(c) Statement in Support of
WTAG, Inc., Counterproposals.
WTAG asserted that Worcester
ranks 29th among the nation's
markets on the basis of the area's
economic potential; that it ranks
second only to Boston in the State
of Massachusetts; and that it is the
third most important market in
New England.
(d) Oppositions to WTAG, Inc.,
Counterproposal. Cherry & Webb
Broadcasting Company and The
Outlet Company opposed the
deletion of VHF Channel 10 from
Providence. Travelers Broadcast-
ing Service Corporation, Hampden-
Hampshire Corporation, and CBS
opposed the foregoing counter-
proposal since it was mutually ex-
clusive with counterproposals for
the additional assignment of VHF
channels to Hartford, Springfield-
Holyoke and Boston.
Pittsfield
260. (a) Census Data. The stand-
ard metropolitan area of Pittsfield
has a population of 66,000 and the
city of Pittsfield has a population
of 53,000.
(b) Counterproposal of Greylock
Broadcasting Company. Greylock
Broadcasting Company requested
the assignment of VHF Channel 3
to Pittsfield by deleting that chan-
nel from New London and by mak-
ing the following changes in the
assignments proposed in the Third
Notice:
Third Notice
(c) Statement in Support of
Greylock Broadcasting Company
Counterproposal. Greylock Broad-
casting Company argued that the
operation of Channel 3 at Mt. Grey-
lock in Pittsfield would result in
more extensive coverage than the
operation of that channel in New
London or other New England
cities for which the channel was
requested. In view of the size of
this alleged service area, Greylock
contended that Pittsfield should be
considered as the second Massa-
chusetts city for assignment pur-
poses. Greylock argued that a
second city in the more populous
state of Massachusetts should re-
ceive a VHF channel in preference
to a second city in the smaller and
less populous state of Connecticut.
Finally, Greylock asserted that the
use of Channel 3 at Pittsfield would
better implement the priorities
than would the use of this channel
at either Hartford or Springfield-
Holyoke.
(d) Oppositions to the Greylock
Broadcasting Company Counterpro-
posal. Thames Broadcasting Com-
pany opposed the deletion of
Channel 3 from New London.
Lewiston - Auburn Broadcasting
Corporation opposed the substitu-
tion of Channel 3 for Channel 8 at
Lewiston. Springfield Regional
Television, Hampden - Hampshire,
Hartfort Times, Travelers Broad-
casting Service., CBS, WAGE, Inc.,
the Buffalo Courier Express, et al..
opposed the counterproposal of
Greylock Broadcasting Co., since it
was mutually exclusive with the
counterproposals for additional
VHF channels in Springfield, Hart-
ford, Boston, Syracuse, and Buffalo.
Stromberg-Carlson Co., Licensee of
WHAM-TV, Rochester,06 New York,
opposed the Greylock Broadcasting
Company proposal in so far as it
would result in the assignment of
Channel 3 to Rochester in lieu of
Channel 5.
Providence
261. (a) Census Data. The stand-
ard metropolitan area of Provi-
dence has a population of 737,000
and the city of Providence has a
population of 249,000.
(b) Existing Stations. The Out-
let Company is licensed for the
operation of Station WJAR-TV,
Providence, on Channel 11. The
Commission ordered the Outlet
Company to show cause why the
license of WJAR-TV should not be
modified to specify operation on
Channel 10, in lieu of Channel 11.
(c) Statements of The Outlet
Company and Cherry & Webb
Company Supporting the Proposed
Proposed Changes
VHF
UHF
VHF
UHF
Chan-
Chan-
Chan-
Chan-
nel
nel
nel
nel
City
No.
No.
No.
No.
Pittsfield,
64
3t
64
Mass.
Syracuse,
3,8
*43
5f,8
*43
n. y.
Rochester,
5,10
15,*21,27
3t,10
15,*21,27
N. Y.
Montpelier,
3
40
8+
40
Vt.
Lewiston,
8
17
3f
17
Maine
Hamilton,
13
51,57
6f
51,57
Ontario
Toronto,
6,9,11
19,25
9,ll,13t
19,25
tario
Orillia,
3
30
5f
30
Ontario
Sudbury,
5,7
17,23
3t, 7
17,23
Ontario
New London,
63
t
63
Conn.
Assignments. The Outlet Com-
pany, licensee of WJAR-TV, sup-
ported the Commission's assign-
ments for Providence and agreed
to the proposed channel change for
WJAR-TV. Cherry & Webb Broad-
casting Company also supported
the assignments for Providence and
stated that the Providence assign-
ments provided the minimum nec-
essary to meet the needs of the
area; and that the deletion of one
of the two VHF assignments pro-
posed for Providence would result
in an inequitable distribution of
facilities.66
(d) Providence Educational Res-
ervation. The JCET, Brown Uni-
ersity, Providence College, Univer-
sity of Rhode Island, the Rhode
Island College of Education, and
the Providence School Department
supported the reservation of Chan-
nel 22 for non-commercial educa-
tional use. The JCET stated that
the Catholic Schools of the Arch-
diocese of Providence also support-
ed the reservation. Brown Univer-
sity stated that a state-wide meet-
ing had been held for the purpose of
discussing the utilization of educa-
tional television, and that as a
result of this meeting, an educa-
tional television committee was
established under the chairmanship
of the State Director of Education.
No opposition to this reservation
was filed.
Hartford
262. (a) Census Data. The met-
ropolitan area of Hartford has a
population of 356,000 and the city
of Hartford has a population of
177,000.
(b) Counterproposal of The
Hartford Times, Inc. The Hartford
Times, Inc., proposed 3 alternative
plans for the assignment of VHF
Channel 3 to Hartford which would
delete that channel from New
London and make the following
alternative changes in the assign-
ments proposed in the Third No-
tice:
Third Notice
(c) Statement in Support of Th|
Hartford Times Counterpropos;
The Hartford Times argued thai
the Hartford area should be cor;
sidered in terms of the Hartford.
New Britain metropolitan district
with a population of 501,000
making it the third largest in thi
New England area and vastly mori
important as a population an:
economic center than New Londor
It was also urged that 78% of th
service area of a VHF station opei
ating on Channel 3 at Hartfor
would overlap the service area o
a VHF station operating on Char
nel 3 at New London. With respec
to its proposal to utilize Chamu
47 at New London, Hartford Time
recognized that such assignmeri
would result in a violation of th
UHF assignment limitation requii
ing 60-mile separation to preven
interference due to oscillator radia
tion but asserted that the interfei
ence would be at a minimum.
(d) Oppositions and Conflictin
Counterproposals to The Hartfor
Times Counterproposal's. Thame
Broadcasting Corp., opposed th
deletion of VHF Channel 3 fror
New London. CBS, Matheson Radi
Company, Greylock Broadcastin
Company, Regional TV Corpora
tion and Hampden-Hampshire op
posed the counterproposal of Hart
ford Times since it was mutuall
exclusive with counterproposals fo
the assignment of VHF channels t
Boston, Pittsfield, and Springfielc
Lewiston-Auburn Broadcastin
Corp., opposed the substitution o
Channel 3 for Channel 8 in Lewis
ton.
(e) Counterproposal of Travel
es WHAM- TV is presently operating o
Channel 6. In the Third Notice "
Commission has ordered the license
to show cause why the license
WHAM-TV should not be modified
specify Channel 5.
66 Matheson Radio Company, Inc., ot
jected to all statistics in the Cherry
Webb statement based on Chamber c
Commerce or trade area publication:
and requested that such data be strick
en from the record. We believe, how
ever, that such data is admissible
this proceeding.
City
Hartford,
Conn.
New Haven,
Conn.
New London,
Conn.
Hartford,
Conn.
New Haven,
Conn.
New London,
Conn.
Montpelier,
Vt.
Lewiston,
Maine
Hartford,
Conn.
New Haven,
Conn.
New London,
Conn.
Montpelier,
Vt.
Lewiston,
Maine
VHF
UHF
VHF
UHF
Chan-
Chan-
Chan-
Chan-
nel
nel
nel
nel
No.
No.
No.
No.
18,24
3f
18,24,59t,81
8
59
8
75f
3
63
f
47f,63
Third Notice
Plan 2
VHF
UHF
VHF
UHF
Chan-
Chan-
Chan-
Chan-
nel
nel
nel
nel
No.
No.
No.
No.
18,24
3f
18,24,59f,81l
8
59
8
75f
3
63
t
47t,63
3
40
8f
40
8
17
3f
17
Third Notice
Plan 3
VHF
UHF
VHF
UHF
Chan-
Chan-
Chan-
Chan-
nel
nel
nel
nel
No.
No.
No.
No.
18,24
3f
18,24,59t,81
8
59
8
75f
3
63
t
63,83f
3
40
8t
40
8
17
3f
17
Page 34 •
April 14, 1952
Part II Final TV Report
BROADCASTING • Telccastin
ers Broadcasting Service Corp.
Travelers Broadcasting Service
Corp. proposed 2 alternative plans
for the assignment of a first VHF
channel and a third UHF channel
to Hartford. Plan 1 would delete
Channel 3 from New London and
Plan 2 would delete Channel 10
from Providence by making the
following changes in the assign-
ments proposed by the Commission
in the Third Notice:
acceded to the Commission's pro-
posed change in assignment for
WNHC-TV but limited its accept-
ance of the change on the condition
that the proposals set forth in
Appendices A and B of the Third
Notice be finalized without sub-
stantial change prejudicial to Elm
City and that the frequency as-
signments proposed in Appendix C
of the Third Notice for communi-
mission's proposed policy with re-
spect to UHF flexibility channels.
Specifically, the State Board of
Education requested that the Com-
mission permit an educational in-
stitution to apply for such a chan-
nel in any community in which no
television channel had been re-
served for non-commercial educa-
tional use. The State Board of
Education also requested that "the
Third Notice
City
Hartford, Conn.
New London, Conn.
Montpelier, Vt.
Lewiston, Maine
Providence, R. I.
18, 24
63
40
17
16, *22
3t
t
3f
10, 12
18, 24, 81+ or 83t
63, plus 22f or 81t or 83f
16 plus 22f if 81
or 83 is assigned
to New London
Third Notice
(f) Statement in Support of
Travelers Broadcasting Service
Corp. Counterproposal. In support
of its request to delete Channel 3
from New London, Travelers as-
serted that the population of the
Hartford area is 356,000 compared
to New London's 30,367; that Chan-
nel 3 at Hartford would serve more
persons and area than a similar
operation at New London; that the
use of Channel 3 at New London
would be wasteful since approxi-
mately half of the signal would be
lost over water; and that UHF
would not be suitable to the terrain
in the Hartford area. With respect
to its proposal to assign Provi-
dence's Channel 10 to Hartford,
Travelers stated that the use of
this channel at Hartford would
bring a first VHF service to a large
population center in addition to
providing a second VHF service to
an even greater population; while
the use of this channel at Provi-
dence would merely duplicate the
service area of an existing VHF
station in that city.
(g) Oppositions and Conflicting
Counterproposals to Travelers
Broadcasting Service Corporation.
Oppositions to the above counter-
proposal have been filed by Thames
Broadcasting Corporation, Cherry
& Webb Broadcasting Company
and the Outlet Company, WTAG,
Inc., Regional TV Corporation,
Greylock Broadcasting Company,
CBS, Matheson Radio Company,
Lewiston - Auburn Broadcasting
Corporation and Hampden - Hamp-
shire Corporation.
New Haven
263. (a) Census Data. The met-
ropolitan area of New Haven has
a population of 263,000 and the
city of New Haven has a population
of 164.000.
(b) Existing Station. Elm City
Broadcasting Corporation is li-
censed for the operation of Station
WNHC-TV, New Haven, on Chan-
nel 6. This station is presently
operating as a community station
with 2 kw power at 510 feet anten-
na height. The Commission ordered
the licensee to show cause why the
license of WNHC-TV should not be
modified to specify operation on
Channel 8 in lieu of Channel 6.
The Third Notice proposed to re-
move the community classification
of this station and would permit
the station to operate with full
power and antenna height.
(c) Answer of Elm City Broad-
casting Corp. to Show Cause Order.
Elm City Broadcasting Corporation
BROADCASTING • Telecasting
ties in Connecticut be adopted. The
Commission indicated in the Third
Notice that antenna heights above
500 feet would not be authorized
where the effect of the utilization
of such heights would cause ad-
jacent channel interference to the
Grade A service area of another
station assuming operation by such
station with maximum power and
an antenna height of 500 feet. Ad-
jacent channel interference was to
be calculated on the basis of O db
ratio. The American Broadcasting
Company, Inc., licensee of Station
WJZ-TV operating on Channel 7
in New York City, and General
Teleradio Inc., licensee of Station
WOR-TV operating on Channel 9
in New York City, both opposed
the assignment of WNHC-TV on
Channel 8. These parties stated,
however, that they would have no
objection to the use of this channel
in New Haven if the conditions
with respect to the use of antenna
height above 500 feet were modi-
fied to permit the use of such
heights without regard to adjacent
channel interference or in the alter-
native, if the provisions of this
section were waived for Stations
WJZ-TV and WOR-TV.
Educational Reservations in the
State of Connecticut
264. (a) The Storrs Educational
Reservation. The University of
Connecticut supported the reserva-
tion of UHF Channel 26 in Storrs
for non-commercial educational use.
The University stated, however,
that "definite action based upon
adequate financial support from
State public monies stands little
chance of becoming an immediate
reality"; and that unless an educa-
tional channel was reserved for at
least a decade their plans for an
educational television station could
not be realized.
(b) Counterproposal of Connect-
icut State Board of Education. The
Connecticut State Board of Educa-
tion requested the reservation for
non-commercial educational use of
the following UHF channels:
Bridgeport, Channel 43; Hartford,
Channel 18; Norwich, Channel 57;
and Waterbury, Channel 53.67 As
an alternative to the request for
the above listed channels, the Con-
necticut State Board of Education
requested a revision of the Com-
07 By Memorandum Opinion and Order
dated October 31, 1951, the Commission
stated it would not consider the re-
quests of the Board for a reservation of
Channels 57 in Norwich and 53 in
Waterbury.
Commission propose a plan which
will allow coverage of eastern Con-
necticut for non-commercial educa-
tion without entirely eliminating
the possibility of a commercial sta-
tion in that large area." The Board
submitted a statement by the Act-
ing Governor of Connecticut de-
claring that it was the intention
of the state administration to in-
troduce before the State General
Assembly a bill proposing the
authorization to the State Board
of Education of $1,200,000 for the
construction and operation of an
educational broadcast service to
serve the entire State of Connecti-
cut. The bill in question, if ap-
proved, would be effective during
the budgetary period, fiscal 1953-
1955.
Conclusions :
Boston and Durham
265. The counterproposal of CBS,
in so far as it requests the assign-
ment of VHF Channel 9 in Boston
by the substitution of UHF Chan-
nel 56 or a flexibility channel in
Durham for VHF Channel 11
(Plans 2 and 3) must be denied for
the reason that it would result in
two violations of the minimum co-
channel assignment separations.
266. The CBS counterproposal
(Plans 2 and 3) would require co-
channel operation of Channel 11 in
New York and Providence. WJAR-
TV is now operating on Channel
11 in Providence and WPIX is
operating on this frequency in New
York City. The distance between
the transmitters of these stations
is 160 miles. It was to improve
this low co-channel separation that
the Commission issued a show
cause order in this proceeding
which would require WJAR-TV to
move to Channel 10. Under the
Commission's plan, the nearest co-
channel station to WJAR-TV would
be located in Augusta, Maine, at a
distance of approximately 185
miles. The CBS counterproposal
(Plans 2 and 3) would also require
co-channel operation of Channel 13
at Providence and Station WATV
at Newark, New Jersey. WATV
is presently operating on Channel
13 at Newark and its transmitter
is 165 miles from Providence. The
Commission's assignment plan
would not involve such co-channel
operation but would place the sec-
ond Providence VHF assignment on
Channel 12. The nearest co-chan-
nel assignment to Providence on
Channel 12 is Binghamton, New
York, at a separation of about 235
miles. Further, we find that a
reduction in the number of VHF
assignments in New Hampshire to
one is not warranted in order to
make another VHF assignment for
the City of Boston and the State of
Massachusetts.
267. In view of the fact that the
CBS counterproposal (Plans 2 and
3) would in two instances reduce
the co-channel separations pro-
posed by the Commission below
the minimum separations adopted
herein and would reduce the num-
ber of VHF assignments in New
Hampshire to one, the CBS pro-
posal, in so far as it requests the
deletion of VHF Channel 11 from
Durham (Plans 2 and 3) is denied.
On the basis of the record, the
reservation of Channel 11 in Dur-
ham for non-commercial educa-
tional use is finalized.
Conclusions: Boston, Hartford,
Springfield, Holyoke, Worcester,
Providence
268. The counterproposals of
CBS (Plan 1) and Matheson Radio
Co., requested the deletion of Chan-
nel 10 from Providence in order to
assign a VHF channel to Boston.
In addition, the counterproposal
of Matheson Radio Co. would
delete Channel 9 from Manchester.
New Hampshire, a city of 83,000
people. The counterproposals of
Hampden-Hampshire and Travelers
Broadcasting Service Corporation
(Plan 2) also requested the deletion
of Channel 10 from Providence in
order to assign a VHF channel to
Springfield-Holyoke and Hartford,
respectively. The counterproposal
of WTAG, Inc., requested the dele-
tion of Channel 12 from Providence
in order to assign that channel to
Worcester.
269. All of the foregoing coun-
terproposals seek the deletion of a
VHF channel from Providence.
Upon careful consideration of all
the evidence, we believe that these
counterproposals must be denied.
The entire State of Rhode Island,
with a population of 792,000, has
but two VHF assignments; and
both of these are located in the
City of Providence, which ranks
19th among the nation's metropol-
itan areas and is the second largest
city in the New England area with
a metropolitan area population of
737,000. The Matheson Radio Com-
pany counterproposal would, in
addition, delete the only VHF com-
mercial assignment from the State
of New Hampshire. It is our view,
under the circumstances presented,
that the reduction of the VHF as-
signments in Rhode Island to one
would result in an unfair and in-
equitable distribution of assign-
ments among the states and that
the record does not support the
deletion of a VHF channel from
Providence. Moreover, with re-
spect to the counterproposals of
CBS and Matheson, we do not
believe the record warrants the
deletion of an assignment from a
city as large and as important as
Providence in order to create an-
other assignment for Boston. Ac-
cordingly, the counterproposals of
CBS, Hampden-Hampshire Corpor-
ation, Travelers Broadcasting Serv-
ice Corporation, and WTAG, Inc.,
are denied in so far as they request
the deletion of a VHF channel
from Providence; and the counter-
proposal of Matheson Radio Com-
pany requesting the substitution of
UHF channels for VHF channels in
April 14, 1952 Part II Final TV Report • Page 35
Providence and Manchester is also
denied.
Conclusions : Show Cause Order
(WJAR-TV)
270. An appropriate authoriza-
tion will be issued to the Outlet
Company to specify operation of
WJAR-TV on Channel 10.
Conclusions: Providence Edu-
cational Reservation
271. On the basis of the record
the reservation of UHF Channel
22 in Providence for non-commer-
cial educational use is finalized.
Conclusions: The Boston Educa-
tional Reservation
272. The educational organiza-
tions in Boston have demonstrated
their interest in establishing a
non-commercial educational tele-
vision station in the Boston area.
They have supported this interest
with concrete plans to establish
such a station by banding together
in an association, the Lowell In-
stitute Cooperative Council of Bos-
ton. They have mobilized their
resources and, further, have al-
ready established a non-commercial
educational FM station.
273. As set out above, CBS op-
posed the reservation of Channel
2 in Boston for non-commercial
educational use and requested the
assignment of that channel for
commercial use. We recognize
that competition in broadcasting,
both at the national and local level,
should be maintained and stimu-
lated. However, the reservation
of channels for non-commercial ed-
ucational use of necessity results
in a reduction of potential commer-
cial competition by providing fewer
channels to the commercial service.
But the demands of commercial
interests and educational interests
for the assignment of channels to
their respective services require an
evaluation of the ends to be served
by both classes of stations. We
can find no justification on the
record for the conclusion that the
alleged demands of economic com-
petition outweigh the benefits to
be derived from non-commercial
educational television so as to re-
quire us to deviate from our gen-
eral policy with respect to the
designation of educational reserva-
tions and place the Boston reserva-
tion in the UHF.
274. We reject CBS's contention
that the availability to it of a
commercial channel in Boston is an
appropriate matter for our con-
sideration at this time. In this
rule making proceeding we are
concerned with the assignments of
channels to meet the needs and in-
terests of states and communities
for non-commercial educational and
commercial television. The quali-
fications or particular circum-
stances of individual applicants are
matters that can and should be
fully determined in licensing pro-
| ceedings.
275. In view of the foregoing,
the CBS counterproposal is denied
I in so far as it requests a shift of
the reservation to a UHF channel
and the reservation of Channel 2
in Boston for non-commercial ed-
' ucational use is finalized.
Conclusions: Boston and Brockton
276. The counterproposal of En-
terprise Publishing Company seeks
the assignment to Brockton of a
VHF channel proposed in the Third
Notice for Boston. Brockton will
* receive Grade A service from the
I operation of VHF stations in Bos-
tor since it is located less than 20
. Page 36 • April 14, 1952 Part II
miles from that city. It is our
view that where a community seeks
a first VHF assignment by the
deletion of a VHF assignment from
one of the very largest cities of
the United States, the deletion is
not warranted where the smaller
city receives Grade A VHF service
from stations located in the larger
city. It is our view, therefore, that
the deletion of a VHF assignment
from a city as large and as import-
ant as Boston to create one for
Brockton is not warranted.
Conclusions: Springfield-Holyoke,
Hartford, Pittsfield, New London
277. Parties in three cities,
Springfield, Hartford and Pitts-
field, seek the assignment of Chan-
nel 3 for their respective cities by
deleting that channel from New
London. The counterproposals of
Regional TV Corporation and
Hampden - Hampshire Corporation
requested the deletion of Channel
3 from New London and the assign-
ment of that channel to Spring-
field. The counterproposal of
Greylock Broadcasting Corporation
requested the deletion of Channel
3 from New London and the assign-
ment of that channel to Pittsfield.
The counterproposals of Hartford
Times, Inc., and Travelers Broad-
casting Service Corporation re-
quested the deletion of Channel 3
from New London and the assign-
ment of that channel to Hartford.
278. We stated above in connec-
tion with the discussion of requests
for the deletion of a VHF channel
from Providence that the reduction
of VHF assignments in Rhode
Island to one would, in our view,
result in an unfair and inequitable
distribution of assignments among
the states. We are of the same
view with respect to requests for
the deletion of a VHF channel from
New London in order to assign a
channel to Pittsfield or to Spring-
field-Holyoke. We do not believe,
under the circumstances presented,
that the second VHF channel pro-
posed to be assigned to Connecticut
should be deleted in order to assign
a fifth VHF channel to the State
of Massachusetts.
279. It is our view, however, that
the requests for the deletion of
Channel 3 from New London in
order to assign that channel to
Hartford are meritorious and
should be granted. The proposed
assignment of Channel 3 to New
London was predicated primarily
on the Commission's desire for
maintaining optimum co-channel
spacings wherever possible. The
Commission has reconsidered the
need for such wider spacings in
this area. In light of the record,
we have determined that closer
spacings can be utilized in an area
such as New England where high
population centers lie in very close
proximity. The population of Hart-
ford is more than 5 times the popu-
lation of New London, and Hart-
ford is presently without any VHF
assignment. Moreover, the New
London area would receive VHF
service from stations located in
Providence and New Haven; and
if Hartford is assigned a VHF
channel, New London would receive
Grade A service from a station in
Hartford. It is our view, therefore,
that Channel 3 should be deleted
from New London and assigned to
Hartford.
280. Accordingly, the counter-
proposals of Regional TV Corpora-
tion, Hampden-Hampshire Corpor-
ation and Greylock Broadcasting
Final TV Report
Corporation are denied, and the
counterproposals of the Hartford
Times, Inc., and Travelers Broad-
casting Service Corporation are
granted, in so far as they requested
the deletion of Channel 3 from New
London and the assignment of that
channel to Hartford.
Conclusions : Requests for UHF
Assignments in Connecticut
281. Counterproposals have been
filed by three parties requesting the
assignment of additional UHF
channels in Connecticut. The Hart-
ford Times, Inc., requested the
assignment to New London of
Channel 47 to replace Channel 3.
It also requested that two addi-
tional UHF channels, Channel 59
proposed for New Haven and flexi-
bility Channel 81, be also assigned
to Hartford. The Connecticut State
Board of Education requested the
reservation for non-commercial use
of several UHF channels in Con-
necticut. Finally, there is the re-
quest of Travelers Broadcasting
Service Corporation for the assign-
ment of UHF Channel 81 or 83 to
Hartford and the assignment of a
UHF channel to New London to
replace Channel 3.
282. Since we have deleted VHF
Channel 3 from New London, it is
our view that a UHF channel
should be assigned to that commu-
nity in substitution for the deleted
channel. Channel 47 can not be
assigned to New London as pro-
posed by Hartford Times, Inc.,
since such assignment would be in
violation of the minimum separa-
tion requirement established herein.
Accordingly, UHF Channel 81 is
assigned to New London.
283. There remains for our con-
sideration the conflicting UHF
demands of the Connecticut State
Board of Education and the Hart-
ford commercial interests.63 It is
our view that on the basis of the
record the request of the Connecti-
cut State Board of Education is
entitled to the highest consider-
ation. The Board of Education has
requested educational reservations
in Hartford and Bridgeport, and
in addition that the Commission
propose a plan which would allow
coverage of eastern Connecticut
without entirely eliminating the
possibility of a commercial station
in that area. It is impossible be-
cause of the scarcity of channels
in this area to satisfy the whole
request of the Connecticut State
Board of Education. We feel, how-
ever, that it is possible to grant
the counterproposal to the follow-
ing extent: We have set aside
Channel 24 in Hartford to be re-
served for use by a non-commercial
educational station. Likewise, we
have reserved Channel 71 in
Bridgeport and Channel 63 in Nor-
wich for a non-commercial educa-
tional television station. To ac-
complish this we have, however,
deleted the assignment to Storrs,
and substituted Channel 26 in New
London for Channel 63. In doing
so, we have considered the fact
that a Hartford station can serve
Storrs. We have also considered
that there is a greater likelihood,
on the basis of the record, that an
educational station will be built in
Norwich than in Storrs. In addi-
tion it may be pointed out that a
Hartford station would also provide
service to Waterbury.
68 No request was made by the State
Board for a VHF reservation in Hart-
ford for non-commercial educational
BROA
284. In view of the total spec-
trum space available for use in the
State of Connecticut, the Commis-
sion is not in a position to grant
any further assignments to Hart-
ford for commercial purposes. The
assignments we have made permit
practically no further assignments
in this area in either the VHF or
the UHF. Under these circum-
stances, further assignments to
Hartford are not warranted and
the requests of the Hartford Times,
Inc., and Travelers Broadcasting
Service Corporation for additional
UHF assignments in Hartford must
be denied.
Conclusions : New Haven ( WNHC-
TV) Show Cause Order
285. We have in another portion
of this Report discussed the prob-
lem of whether the Commission,
in effecting an assignment Table
and in establishing Rules and
standards for the assignment of
television stations, should permit
the use of antenna heights above
500 feet without regard to possible
adjacent channel interference that
might be caused as a result of
such operation. We have there
reached the decision that in view
of the great gain in service areas
at the expense of minor interfer-
ence, and for other reasons there
set out, the Commission will permit
the use of antenna heights above
500 feet without regard to adjacent
channel intereference so long as
specified minimum mileage separa-
tions are maintained.
286. The situation presented
with respect to adjacent channel
operation in New York and New
Haven illustrates the soundness of
the Commission's decision on this
matter. The record indicates that
if WJZ-TV operates with 200 kw
at its present site on the Empire
State Building, that station would
increase its total Grade A land
area coverage from 3,670 to 5,430
square miles, an increase of 48%.
On the other hand, the interference
area that would be caused to
WNHC-TV onerating on Channel 8
with 200 kw at 510 feet would be
only 75 square miles, or at the
most, 88 square miles as contended
by Elm City. The remaining
Grade A service area of WNHC-
TV would be approximately 2400
square miles. Under our decision
with respect to power and height
in Zone I, the interference to
WNHC-TV would be slightly in-
creased over the 88 square mile
figure. However, the total Grade
A remaining service area of
WNHC-TV would be considerably
increased. We are of the opinion
that this small amount of inter-
ference should not negate the great
gain in coverage that would be de-
rived from the operation of WJZ-
TV at its present antenna height
with full power. Similarly, WOR-
TV operating on Channel 9 in New
York would gain extended cover-
age with the use of full power at
its present antenna height while
the interference to WNHC-TV
would be slight. We do not believe
as is contended here, that Section
307(b) of the Communications Act
requires us to prohibit such oper-
ation of WJZ-TV and WOR-TV.
On the contrary, we are of the
view that the mandate of the Com-
munications Act that the Commis-
sion shall provide an efficient dis-
tribution of radio service requires
that the small amount of adjacent
channel interference should not
(CASTING • Telecasting
preclude the large gain in service
area. In any event, adjacent chan-
nel interference is not a loss of
service to the public since in the
"interference area" the viewer
would always have at least one
service, and in some areas both
services.
287. In view of the foregoing, the
Commission is finalizing the as-
signment of Channel 8 to New
Haven. An appropriate authoriza-
tion to Elm City Broadcasting
Corporation will be issued to
specify operation of WNHC-TV on
Channel 8.
Final Assignments and
Reservations
288. The following assignments
and reservations are adopted:
VHF UHF
City Channel No. Channel No.
Durham
Boston
Brockton
Pittsfield
Springfield-
Holyoke
Worcester
Hartford
New Haven
New London
Bridgeport
Norwich
44, 50, 56
55, 61
14, 20
3 18, *24
8 59
26, 81
43, 49, *71
57, *63
Providence 10, 12 16, *22
Waterbury 53
HANOVER, NEW HAMPSHIRE:
EDUCATIONAL RESERVATION
289. (a) Proposed Reservation.
In the Third Notice no channel as-
signment was proposed for Han-
over.
(b) Counterproposal of Dart-
mouth College. Dartmouth College
filed a counterproposal requesting
that UHF Channel 21 be assigned
to Hanover to be reserved for non-
commercial educational use. This
assignment would be accomplished
by substituting Channel 51 in
Rochester, New Hampshire, for
Channel 21.
(c) Statement in Support of
Dartmouth College Counterpro-
posal. Dartmouth College stated
that it had investigated the finan-
cing required for the construction
of UHF television transmitting
facilities and that the Board of
Trustees was prepared to seek
funds for this purpose. Dartmouth
College's total operating budget for
the fiscal year ending June 30, 1951
was in excess of $5,400,000. Dart-
mouth's total assets as of June 30,
1951 were in excess of $38,000,000.
(d) Opposition to Dartmouth
College Counterproposal. M i d -
Hudson Broadcasters, Inc., Pough-
keepsie, New York, opposed Dart-
mouth College's counterproposal
on the grounds that in the Third
Notice, Channel 21 was assigned
to Poughkeepsie, and that "the
mileage separation between Pough-
keepsie, New York, and Hanover,
New Hampshire, is 158 miles."
Mid-Hudson pointed out that this
would violate the minimum UHF
co-channel spacing (165 miles) pre-
scribed by the Commission in its
Third Notice. Both Poughkeepsie
and Hanover are situated in Zone I.
CONCLUSIONS
290. We have above reconsidered
the matter of co-channel spacings
and have reduced the minimum
UHF co-channel assignment spac-
ing in Zone I to 155 miles. On
the basis of this revised minimum
mileage separations requirement,
and in view of the foregoing, it is
concluded that UHF Channel 21
should be assigned to Hanover and
reserved for non-commercial educa-
tional use. Channel 51 will, there-
fore, be substituted in Rochester,
New Hampshire in place of Chan-
nel 21.
BROADCASTING • Telecasting
Final Assignments and
Reservations
291. The following assignments
and reservation are adopted:
City UHF Channel No.
STATE OF NEW YORK: EDUCA-
TIONAL RESERVATIONS
292. (a) Proposed Reservations.
In the Third Notice the Commis-
sion proposed the following res-
ervations for non-commercial ed-
ucational use in New York State:
City UHF Channel No.
Albany- Schenectady-Troy *17
Binghamton *46
Buffalo *23
Ithaca *14
New York City *25
Rochester *21
Syracuse *43
Utica-Kome *25
(b) Support of the Educational
Reservations: The Board of Re-
gents of the University of the State
of New York supported the fore-
going reservations for non-com-
mercial educational use in the state
of New York. The Board stated
that it proposes to utilize the re-
sources of more than 8,000 state
educational and cultural institu-
tions to afford educational opportu-
nities to more than 91% of the
population of the state. Sample
program schedules, detailed as to
content and objectives, were sub-
mitted by the Board. The Board
proposes to construct a non-com-
mercial educational television net-
work at an estimated cost of
$3,855,540 with an annual technical
operating cost of $2,273,941 based
on 16 hours of operation Monday
through Friday and 12 hours Satur-
day and Sunday. Programming
would be apportioned among the
public and private institutions
under its supervision and costs will
be borne by participating institu-
tions supplemented by state aid.
Statements were also filed by the
following institutions in support of
the reservations of channels for
non-commercial educational use in
their respective communities and
in support of the State Board's
plan for a state-wide network: The
City College of the City of New
York, the Board of Education of
the City of New York, Fordham
University, The College of Fores-
try of the State of New York,
Syracuse University, the Brooklyn
Public Library, the New York State
College for Teachers at Buffalo, the
University of Rochester, the Roch-
ester Institute of Technology,
Rochester Board of Education and
the University of Buffalo. No op-
positions were filed with respect to
the educational reservations pro-
posed in the Third Notice.
(c) Counterproposal of Board of
Regents of the University of the
State of New York. The Board of
Regents requested the additional
reservation of a channel for non-
commercial educational use in New
York City, Malone and Pough-
keepsie.
(d) Statement in Support of
Board of Regents Counterproposal.
With respect to New York City,
the Board requested that either
UHF Channel 19 or 31, which the
Commission proposed to assign for
commercial use, be reserved instead
for non - commercial educational
use. The Board urged that one
educational station in New York
City is inadequate to meet the
needs of a state-wide program and
the special educational needs of
the city itself. No oppositions
were filed to this counterproposal.
With respect to Malone, the Board
requested that UHF Channel 20,
which the Commission proposed to
assign for commercial use, be re-
served instead for non-commercial
use. In the alternative, the Board
requested the assignment and res-
ervation of an additional channel
for non-commercial education use.
No oppositions were filed to this
counterproposal. With respect to
Poughkeepsie, the Board requested
that UHF Channel 21, which the
Commission proposed to assign for
commercial use, be reserved instead
for non - commercial educational
use. The Mid - Hudson Broad-
casters, Inc., of Poughkeepsie op-
posed this request on the grounds
that it would be in violation of the
Commission's announced method
employed in the making of non-
commercial educational station res-
ervations. In the alternative, the
Board requested the assignment
and reservation of an additional
channel for non-commercial educa-
tional use. No oppositions were
filed to this alternative request.
CONCLUSIONS
293. We believe the record sup-
ports the assignment and reserva-
tion of channels in Malone and
Poughkeepsie for non-commercial
educational use. Since we have
assigned only one channel to these
cities for commercial purposes, we
are assigning Channel 66 to Malone
and Channel 83 to Poughkeepsie
and we are reserving these chan-
nels for use by non-commercial
educational stations.09
294. In view of the total spectrum
space available for use in this
area, we do not believe the Board
of Regents' request for the reserva-
tion of a second channel for non-
commercial educational use in New
York City is warranted. The as-
signments we have made herein
permit practically no further as-
signments in this area in either
the VHF or the UHF. This portion
of the request of the Board of Re-
gents is therefore denied.
295. On the basis of the fore-
going, the reservations of channels
for non-commercial educational use
in Albany-Schenectady-Troy, Bing-
hamton, Buffalo, Ithaca, New York
City, Rochester, Syracuse and
Utica-Rome are finalized.
FINAL RESERVATIONS
296. The following reservations
for non-commercial educational use
are adopted:
City UHF Channel No.
Albany-Schenectady-Troy *17
Binghamton *46
Buffalo *23
Ithaca *I4
Malone *66
New York City *25
Poughkeepsie *83
Rochester *21
Syracuse *43
Utica-Rome *25
Binghamton, New York
297. (a) Proposed Assignments
and Reservations. In the Third
Notice the Commission proposed
the assignment of VHF Channel 12
and UHF Channels 40 and 46 for
Binghamton, with Channel 46 re-
served for non-commercial educa-
tional use.
(b) Census Data. The standard
metropolitan area of Binghamton
has a population of 184,000 and the
65 The Board of Regents also suggested
that provision be made for share time
operation as between non-commercial
educational and other television serv-
ices if no "reasonable solution to the
problem" presented in Malone and
Poughkeepsie could be found. In view
of the fact that channels have now
been reserved in these cities for use
by non-commercial educational sta-
tions, this suggestion has been given
no further consideration.
City of Binghamton has a popula-
tion of 81,000.
(c) Existing Stations. Clark As-
sociates, Inc., is licensed for the
operation of Station WNBF-TV on
Channel 12.
(d) Counterproposal of Bing-
hamton Broadcasters, Inc. Bing-
hamton Broadcasters, Inc., pro-
posed the additional assignment of
Channel 7 to Binghamton. No
other changes in the assignments
proposed by the Commission in the
Third Notice were requested.
(e) Statement in Support of
Binghamton Broadcasters, Inc.
Counterproposal. Binghamton
Broadcasters, Inc., urged that the
additional assignment of Channel
7 to Binghamton is necessary to
achieve a fair and equitable dis-
tribution of television service. It
was recognized by Binghampton
Broadcasters, Inc., that a grant of
its counterproposal would result in
a co-channel assignment separation
of 136 and 160 miles, respectively,
to WJZ-TV, New York and Buffalo.
(f) Oppositions. The American
Broadcasting Company, Inc., New
York, licensee of Station WJZ-TV,
the Buffalo Courier Express, Inc.,
of Buffalo and Meredith Syracuse
Television Corporation, licensee of
Station WHEN at Syracuse, New
York, opposed the Binghamton
counterproposal.
Conclusions
298. The counterproposal of
Binghamton Broadcasters, Inc.,
must be denied for the reason that
it would result in co-channel
assignment separations between
Binghamton and WJZ-TV, New
York and between Binghamton and
Buffalo below the minimum pro-
vided by our decision herein for
Zone I.
Final Assignments and
Reservations
299. The following assignments
and reservation are adopted:
VHF Chan- UHF Chan-
City nel No. nel No.
Binghamton 12 40, *46
BUFFALO, NIAGARA FALLS,
ITHACA, NEW YORK
300. Proposed Assignments and
Reservations. In the Third Notice
the Commission proposed the fol-
lowing assignments and reserva-
tions :
VHF Chan- UHF Chan-
City nel No. nel No.
Buffalo 4, 7 17, *23
Niagra Falls 2
Ithaca *14, 20
Buffalo-Niagara Falls
301. (a) Census Data. The stand-
ard metropolitan area of Buffalo
has a population of 1,089,000. The
city of Buffalo has a population of
577,000. The city of Niagara Falls
has a population of 91,000.
(b) Existing Stations. WBEN,
Inc., is licensed for the operation of
Station WBEN-TV on Channel 4
at Buffalo.
(c) Joint Counterproposal of
Buffalo Courier Express, Inc.,
WGR Broadcasting Corporation
and WKBW, Inc. Buffalo Courier
Express, Inc., WGR Broadcasting
Corporation and WKBW, Inc., have
filed joint counterproposals re-
questing the assignment of Chan-
nels 2 and 9 by making the follow-
ing changes in the assignments
proposed by the Commission in the
Third Notice:
April 14, 1952 Part II Final TV Report • Page 37
I
Third Notice
Counterproposal
VHF Chan-
City
Buffalo
Niagara Falls
Toronto,
Ontario
Owen Sound,
Ontario
Orillia,
Ontario
(d) Statement in Support of
Buffalo Joint Counterproposal. In
support of the request to delete
Channel 2 from Niagara Falls and
assign that channel to Buffalo it
was contended that the assignment
of Channel 2 to Niagara is in ac-
cordance with the Commission's
proposals in other areas to assign
VHF channels to the principal
cities of metropolitan area rather
than to the smaller cities within
the metropolitan area. The pro-
posal to assign Channel 9 to Buf-
falo would result in a co-channel
separation of 169 miles between
Toronto and Syracuse and an ad-
jacent channel separation of 59
miles between Toronto and Buffalo.
(e) Opposition to the Joint
Counterproposal of Buffalo Courier
Express, Inc., WGR Broadcasting
Corporation and WKBW, Inc. The
Niagara Falls Gazette Publishing
Company, Niagara Falls, New
York, supported the proposed as-
signment of Channel 2 to Niagara
Falls and opposed the Buffalo coun-
terproposals to delete Channel 2
and substitute a UHF channel
therefor.
Ithaca
302. (a) Census Data. The city
of Ithaca has a population of 29,000.
(b) Counterproposal of Cornell
University. Cornell University re-
quested the assignment of Channel
3 to Ithaca by making the follow-
ing changes in the assignments
proposed by the Commission in the
Third Notice:
Third Notice
nel No.
nel No.
nel No.
nel No.
17, 23
2T,4,7,9t
2
59f^or 62 1
6,9,11
19,25
6,8f ,11
8
26
3f
26
3
30
12f
30
counterproposal is denied for the
reasons set forth above in the dis-
cussion of Canadian-United States
assignments.
305. With respect to the assign-
ments proposed for Buffalo and for
Niagara Falls it is our view based
on the record that Buffalo and
Niagara Falls should be considered
as a single entity for assignment
purposes in view of the proximity
and strong identity of interests of
these cities. Niagara Falls is
situated 17 miles from Buffalo.
In the 1940 census these cities were
included in the "Buffalo-Niagara
Falls meti-opolitan district"; and
in the 1950 census Niagara Falls
was included within the Buffalo
metropolitan area. Further, we
believe that the assignment of an
additional UHF channel to Buf-
falo-Niagara Falls is warranted.
Accordingly, Channel 59 is as-
signed to these cities. Channel 23,
reserved for educational use, and
Channel 17 are only available for
assignment in Buffalo because of
the effect of use of these channels
in Niagara Falls upon Canadian
assignments.
306. With respect to the counter-
proposal of Cornell University, we
do not believe the record warrants
the deletion of a VHF channel
from Niagara Falls and Buffalo,
cities with a combined population
of over 600,000, in order to create
Proposed Changes
City
VHF
Channel
No.
VHF
Channel
No.
UHF
Channel
No.
Ithaca
Niagara Falls
Buffalo
Rochester
Syracuse
17, *23
15, *21, 27
*43
3t
t
2f, 7
4f, 10
5f, 8
*14, 20
62f
17, *23
15, *21, 27
*43
(c) Statement in Support of
Cornell Counterproposal. Cornell
contended that priorities 1, 2 and
3 are effectuated by its proposal
and that UHF is not feasible in
the irregular terrain in Ithaca.
(d) Opposition to Cornell Coun-
terproposal. WBEN, Inc., (WBEN-
TV), Buffalo, New York, WAGE,
Inc., Syracuse, New York, the
Brockway Company, Watertown,
New York, the Buffalo Courier Ex-
press, Inc., and the Niagara Falls
Publishing Company opposed the
Cornell counterproposal. Gable
Broadcasting Company, Altoona,
Pa., filed a conflicting counter-
proposal.
Conclusions
303. The foregoing counterpro-
posals consist of requests for the
assignment of additional channels
to Buffalo and to Ithaca, respec-
tively, by the deletion of Channel
2 from Niagara Falls and by
making the other changes in the
assignments proposed in the Third
Notice, set forth above.
304. The joint counterproposal
of the Buffalo parties requesting
the assignment of Channel 9 to
that city would result in a co-chan-
nel separation of 169 miles be-
tween Toronto and Syracuse and
an adjacent separation of 59 miles
between Toronto and Buffalo. This
a VHF assignment for Ithaca, a
city of 29,000.
307. In view of the foregoing,
the counterproposal of Cornell
University is denied and the joint
counterproposal of Buffalo Courier-
Express, Inc., WGR Broadcasting
Corporation, Inc., and WKBW,
Inc., is granted in part and denied
in part.
Final Assignments and
Reservations
308. The following assignments
and reservations are adopted:
VHF UHF
Channel Channel
City _No. No.
Buffalo- 2, 4, 7 59
Niagara
Falls
Buffalo 17, *23
Ithaca *14, 20
WATERTOWN AND
SYRACUSE, NEW YORK
309 (a) Proposed Assignments
and Reservations. In the Third No-
tice the Commission proposed the
following assignments and reserva-
tions :
VHF UHF
Channel Channel
City No. No.
3, 8
(b) Census Data. The city of
Watertown has a population of
34,000. The standard metropolitan
area of Syracuse has a population
of 342,000. The City of Syracuse
has a population of 221,000.
(c) Existing Stations. Central
New York Broadcasting Corp., is
licensed for operation of WSYR-
TV, Syracuse, on Channel 5. The
Commission ordered the licensee to
show cause why the license of
W SYR-TV should not be modified
to specify operation on Channel
3 in lieu of Channel 5. Central
New York Broadcasting Corp.
stated it had no objection to modi-
fication of its license. Meridith
Syracuse Television Corporation
has a construction permit for sta-
tion WHEN on Channel 8 in Syra-
cuse, and is operating under special
temporary authorization.
Watertown
310. (a) Counterproposal of The
Brockway Company. The Brock-
way Company requested the addi-
tional assignment of VHF Chan-
nel 11 to Watertown by making
the following changes in the as-
signments proposed bf the Com-
mission in the Third Notice:
(b) The counterproposal of
WAGE would result in a co-chan-
nel assignment separation of 188
miles between Hamilton and Syra-
cuse on Channel 11, 187 miles be-
tween Pembroke and Toronto on
Channel 13, 183 miles between
Rochester and Ottawa-Hull on
Channel 5 and 187 miles between
Toronto and Pembroke on Chan-
nel 11. In addition it would re-
sult in an adjacent channel assign-
ment separation of 72 miles be-
tween London and Hamilton.
(c) Oppositions and Conflicting
Counterproposals to the WAGE
Counterproposal. The following
parties submitted oppositions and
conflicting counterproposals to the
counterproposal of WAGE, Inc.:
Clark Associates, Inc. (WNBF-
TV), Binghamton, New York, and
the Brockway Company, Water-
town, New York.
Conclusions
312. The foregoing counterpro-
posals must be rejected for the rea-
Third
Notice
Plan
1
Plan 2
VHF
UHF
VHF
UHF
VHF
UHF
Channel
Channel
Channel
Channel
Channel
Channel
City
No.
No.
No.
No.
No.
No.
Watertown
35
lit
35
lit
35
Ottawa- Hull,
Ontario
4, 9, 11
30, 40
4, 5t, 9
30,40
4, 7f , 9
30, 40
Montreal- Ver-
2, 6, 7,
2, 6, 8f ,
dun, Quebec
10, 12
15, 44
10, 12
15,44
Hamilton,
Ontario
13
51,57
lit
51,57
Toronto,
Ontario
6, 9, 11
19, 25
6, 9, 13t
19, 25
(b) Statement in Support of the
Brockway Company Counterpro-
posal. Brockway Company urged
that its counterproposal would pro-
vide a first VHF assignment to
the area of New York State com-
monly known as the "North Coun-
try." Plan 1 would result in a
co-channel separation on Channel
11 of 174 miles between Water-
town and Toronto and a co-channel
separation of 179 miles on Chan-
nel 5 between Ottawa-Hull and
Rochester. Plan 2 would result
in the co-channel separation of 230
miles between Buffalo and Ottawa-
Hull on Channel 7 and 195 miles
on Channel 8 between Lewiston
and Montreal- Verdun and 187
miles between Pembroke and To-
ronto on Channel 13. In addition
Plan 2 would result in an adjacent
channel separation of 72 miles be-
tween London on Channel 10 and
Hamilton on Channel 11.
(c) Oppositions and Conflicting
Counterproposals to the Brockway
Counterproposal. The following
parties filed oppositions and con-
flicting counterproposals : Travel-
ers Broadcasting Service Corpora-
tion, Hartford, Connecticut; Hart-
ford Times, Inc., Hartford, Con-
necticut ; Greylock Broadcasting
Company, Pittsfield, Massachu-
setts; Hampden-Hampshire Corp.,
Holyoke, Massachusetts; Regional
TV Corporation, Springfield, Mas-
sachusetts and WAGE, Inc., Syra-
cuse, New York.
Syracuse
311. (a) Counterproposal of
WAGE, Inc. WAGE, Inc. requested
the additional assignment of VHF
Channel 11 to Syracuse by making
the following changes in the as-
signments proposed in the Third
Notice :
sons set forth above in the dis-
cussion of Canadian-United States
assignments. Accordingly, the
counterproposal of the Brockway
Company and WAGE, Inc., must
be denied.
313. An appropriate authoriza-
tion to Central New York Broad-
casting Corporation will be issued
to specify operation on WSYR-TV
on Channel 3.
Final Assignments and
Reservations
314. The following assignments
and reservation are adopted:
VHF UHF
Channel Channel
City No. No.
Third Notice
70 Channel 48 has been assigned to Wat-
ertown in view of our action below
granting the joint alternative counter-
proposal of Meredith Champlain Tele-
vision Corp., and Troy Broadcasting
Co., Inc., which requested in part the
substitution of UHF Channel 48 for
UHF Channel 35 in Watertown.
CORNING, NEW YORK
315. (a) Proposed Assignments.
In the Third Notice no assignments
were proposed for Corning.
(b) Census Data. The city of
Corning has a population of 18,000.
(c) Counterproposal of Corning
Leader, Inc. Corning Leader, Inc.,
requested the assignment of VHF
Channel 9 to Corning. This as-
signment would require no other
changes in the assignments pro-
posed by the Commission in the
Third Notice.
(d) Statement in Support of
Corning Leader Counterproposal.
Corning Leader urged that its
counterproposal would meet the
Commission's standards, with the
exception of a separation of 159
Counterproposal
City
VHF
Channel
No.
UHF
Channel
No.
No.
UHF
Channel
No.
Syracuse, N. Y.
Hamilton, Ont.
Toronto, Ont.
Ottawa-Hull, Ont.
Pembroke, Ont.
3,8
13
6, 9, 11
4, 9, 11
13
*43
51, 57
19,25
30,40
32
3, 8, lit
lit
6,9, 13t
4, 5t, 9
lit, 13
*43
51, 57
19, 25
30,40
32
Page 38 • April 14, 1952 Part II Final TV Report
BROADCASTING » Telecasting
miles between Corning and Toronto
on Channel 9.
(e) Oppositions and Conflicting
Counterproposal to the Corning
Leader Counterproposal. The fol-
lowing parties filed oppositions and
conflicting counterproposals to
the counterproposal of Corning
Leader: Buffalo Courier Express,
Inc.; WGR Broadcasting Corpora-
tion and WKBW, Inc., all of Buf-
falo.
Conclusion
316. The foregoing counterpro-
posal of Corning Leader is denied
for the reasons set forth in the
discussion of Canadian-United
States assignments.
ROCHESTER, NEW YORK
317. Existing Station. Strom-
berg-Carlson is licensed for the
operation of Station WHAM-TV,
Rochester, on Channel 6. The li-
censee was ordered to show cause
why the license of WHAM-TV
should not be modified to specify
Channel 5 in lieu of Channel 6.
The licensee has filed no objection
to the show cause order.
Conclusion
318. In view of the foregoing,
an appropriate authorization to
Stromberg-Carlson will be issued
to specify operation of WHAM-TV
on Channel 5.
ALBANY-SCHENECTADY-
TROY, NEW YORK
319. (a) Proposed Assignments
and Reservation. In the Third No-
tice the Commission proposed three
channels to Albany-Schnectady-
Troy: VHP Channel 6 and UHF
Channels *17 and 23.
(b) Census Data. The standard
metropolitan area of Albany-Sche-
nectady-Troy has a population of
514,000 and the cities of Albany,
Schnectady and Troy have popula-
tions of 135,000, 92,000 and 72,000,
respectively.
(c) Existing Stations. General
Electric Co. is licensed to operate
Station WRGB, Schnectady, on
Channel 4. The Commission or-
dered the licensee to show cause
why the license of WRGB should
not be modified to specify opera-
tion on Channel 6 in lieu of Chan-
nel 4. General Electric has not
filed any objection to the order.
(d) Counterproposals of Mere-
dith Champlain Television Corp.
and Troy Broadcasting Co., Inc.
Meridith Champlain Television
Corp., and Troy Broadcasting Co.,
Inc. requested the additional as-
signment of one or -more UHF
channels to Albany-Schnectady-
Troy by making the following al-
ternative changes in the assign-
ments proposed by the Commission
in the Third Notice:
Conclusion
320. With the exception of UHF
Channel 35, the rearrangement of
the channels requested in the joint
alternative counterproposal can be
accomplished without prejudice to
the assignments proposed for any
other city. Channel 35, under the
separation standards adopted here-
in for the UHF, can be assigned
only to Schenectady. In view of
the size and importance of the
tri-city area we believe the assign-
ment of 2 additional UHF chan-
nels to Albany-Schenectady-Troy
is warranted. An appropriate
authorization will be issued to
General Electric Company to
specify operation of WRGB on
Channel 6.
Final Assignments and
Reservation
321. The following assignments
and reservation are adopted.
VHF UHF
Channel Channel
City No. No.
Albany-
Schenectady-Troy 6 *17.23.41
Schenectady 35
Watertown 48
Oneonta 62
KINGSTON, NEW YORK
322. (a) Proposed Assignments.
In the Third Notice the Commis-
sion did not propose any assign-
ments to the city of Kingston.
(b) Census Data. The city of
Kingston has a population of
29,000.
(c) Counterproposal of Kingston
Broadcasting Corporation. King-
ston Broadcasting Corporation re-
quests that Channel 66 be assigned
to Kingston.
(d) Statement in Support of the
Kingston Broadcasting Corp. Coun-
terproposal. Kingston Broadcast-
ing Corp. stated that other less
populated communities in the
states of New York, Massachusetts
and Connecticut have been as-
signed one or more channels.
Conclusion
323. The Commission believes
that the record supports the as-
signment of a channel to King-
ston, New York. Accordingly, the
counterproposal of Kingston
Broadcasting Corp. is granted.
Final Assignment
324. The following assignment
is adopted:
City UHF Channel No.
Kingston 66
NEWARK, NEW JERSEY
AND NEW YORK, NEW YORK
325. (a) Proposed Assignments
and Reservation. In the Third No-
tice the Commission proposed the
Third Notice
City
VHF
Channel
No.
UHF
Channel
No.
VHF
Channel
No.
UHF
Channel
No.
Albany-Schenectady-
Troy
Oneonta
6
*17,23
48
6
*17,23,41f
62f
Third Notice
Meredith
Counterproposal
City
VHF
Channel
No.
UHF
Channel
No.
VHF
Channel
No.
UHF
Channel
No.
Albany-Schenectady-
Troy
Schenectady
Watertown
6
*17,23
35
6
*17,23
35t,41t
62t
Third Notice
Alternate Joint
Counterproposal
City
VHF
Channel
No.
UHF
Channel
No.
VHF
Channel
No.
UHF
Channel
No.
Albany-Schenectady-
Troy
Oneonta
Watertown
6
*17,23
35
6
*17,23,
35+, 41f
62t
48t
following assignments and reserva-
tion.
VHF UHF
Channel Channel
City No. No.
Newark 13
New York 2,4,5,7,9,11 19,*25,31
City
(b) Census Data. The standard
metropolitan area of New York-
Northeastern New Jersey has a
population of 12,912,000. The cities
of Newark and New York have
populations of 439,000 and 7,892,-
000, respectively.
(c) Existing Stations. Bremer
Broadcasting Corporation has a
construction permit for Station
WATV, Newark, on Channel 13,
and is operating under special
temporary authorization; Allen B.
DuMont Laboratories, Inc., is li-
censed for Station WABD, New
York City, on Channel 5; Columbia
Broadcasting System, Inc., is li-
censed for Station WCBS-TV, New
York City, on Channel 2 ; American
Broadcasting Co., Inc., has a con-
struction permit for Station WJZ-
TV, on Channel 7 in New York
City, and is operating under spe-
cial temporary authorization; Na-
tional Broadcasting Company is
licensed for Station WNBT, New
York City, on Channel 4; Don Lee
Broadcasting System is licensed
for Station WOR-TV, New York
City, on Channel 9; WPIX, Inc.
has a construction permit for Sta-
tion WPIX, New York City, on
Channel 11 and is operating under
special temporary authorization.
(d) Counterproposal of Bremer
Broadcasting Corporation. Bremer
Broadcasting Corporation re-
quested that instead of separate
assignments for Newark and New
York City, the Commission retain
the area designation contained in
the existing rules and regulations
and assign all the channels to the
New York-Northeastern New Jer-
sey area.
(e) Statement in Support of the
Bremer Counterproposal. It was
asserted that inasmuch as the 1950
census records list New York and
Northeastern New Jersey as one
metropolitan area, separate assign-
ments of channels in such an un-
divided metropolitan area is un-
reasonable and would not consti-
tute a fair, efficient and equitable
distribution of radio facilities.
Bremer contended that there is no
inconsistency in its being licensed
to serve the New Jersey area in
particular, while at the same time
it serves the whole New York-
Northeastern New Jersey metro-
politan area; and that assigning
Channel 13 to New York-North-
eastern New Jersey metropolitan
area would be "without diminution
of [its] obligation to render an
adequate electrical and acceptable
program service to Newark and
Northeastern New Jersey."
(f) Opposition. WPIX, Inc. op-
posed the Bremer counterproposal
and supported the Commission's
assignments for Newark and New
York City. WPIX asserted that
WATV was licensed as a Newark
station and that Channel 13 should
be classified as a channel assigned
to Newark.
Conclusions
326. We do not believe that any
basis has been established in this
record for the assignment of chan-
nels to the New York-Northeastern
New Jersey area. Prior to the
amendment of the Table of Assign-
ments in this proceeding. Section
3.606 of the Commission's Rules
provided for the assignment of
channels to metropolitan districts
as defined in the 1940 census. The
assignments proposed in the Third
Notice, however, and the final as-
signments adopted herein, have
been made to particular cities only,
and our Rules have been predi-
cated upon assignments to cities
and not to areas. Further, upon
the basis of the record we are not
convinced that such common in-
terests exist between New York
City, New York and Newark, New
Jersey so as to warrant the treat-
ment of these cities as one com-
munity for assignment purposes.
Accordingly, Channel 13 has been
assigned to Newark and not to the
New York-Northeastern New Jer-
sey area or to New York City and
Newark jointly.
FINAL ASSIGNMENTS
AND RESERVATIONS71
327. The following assignments
and reservation are adopted:
City
VHF UHF
Channel Channel
No. No.
New York, 2,4,5,7,9,11 *25, 31
N. Y.
Newark, N. J. 13
STATE OF NEW JERSEY
EDUCATIONAL
RESERVATIONS
328. (a) Proposed Reservations.
In the Third Notice the Commis-
sion did not propose the reserva-
tion of any channels in New Jersey
communities for non-commercial
educational use.
(b) Counterproposal of State of
New Jersey. The Commissioner of
Education, State of New Jersey,
requested that UHF channels be
assigned to Andover, New Bruns-
wick, Montclair, Hammonton,
Freehold and Camden. The re-
quest was based upon a survey
made by DuMont, RCA and Gen-
eral Electric engineers indicating
that six UHF stations would be
needed to give complete non-com-
mercial educational coverage to
the state. It was represented
that the State of New Jersey in-
tends to commence immediately
the construction of a station on the
campus of Rutgers University,
New Brunswick, and to proceed
with other construction as rapidly
as feasible. The cost of construc-
tion and operation for one year
of one station was estimated at
$500,000. It was noted that the
State believes this amount can be
raised, pointing to the 1950-1951
public school budget of $130,825,-
000.00 as an indication of financial
resources of the State. The Com-
mission was advised that the Board
of Trustees of Rutgers University,
the State University of New Jer-
sey, adopted a resolution on June
8, 1951, indicating its desire to
locate an educational television sta-
tion on the campus, offering to
make land available, without
charge, and promising the full sup-
port of its faculty. Rutgers also
submitted as part of the State's
presentation, a suggested list and
description of programs suitable
for presentation over a station lo-
cated on the campus. No objection
was filed to these proposals.
Conclusions
329. On the basis of the showing
made by the State of New Jersey,
the Commission has reserved the
following channels for use by non-
commercial educational television
stations: New Brunswick, Chan-
nel 19, Hammonton, Channel 70,
Montclair, Channel 77, Camden,
"With respect to UHF Channel 19, see
the discussion of the New Jersey edu-
cational reservations below.
\ BROADCASTING • Telecasting
April 14, 1952 Part II Final TV Report • Page 39
Channel 80, Freehold, Channel 74,
and Andover, Channel 69. The as-
signment of UHF Channel 19 to
New Brunswick, N. J. for educa-
tional purposes is made possible
by the deletion of that channel
from use in New York City as was
proposed in the Third Notice. It is
believed that the remaining chan-
nels in New York City are as many
as should appropriately be as-
signed there, considering the needs
of adjoining communites.
Final Assignments and
Reservations
330. The following assignments
and reservations are adopted:
UHF
Channel
City No.
New Brunswick, N. J.7-' *19,47
Hammonton. N. J. *70
Montclair, N. J. *"
Camden, N. J. *80
Freehold, N. J. *74
Andover, N. J. *69
BALTIMORE, MD. AND WASH-
INGTON, D. C. EDUCATIONAL
RESERVATIONS
331. Proposed Reservations. In
the Third Notice the Commission
proposed the reservation of Chan-
nel 24 in Baltimore and Channel
26 in Washington. Statements in
support of the reservation of Chan-
nel 24 in Baltimore and Channel
26 in Washington for non-com-
mercial educational use were filed
by educational, civic and religious
institutions of Baltimore, and
Washington, respectively. No ob-
jections to the reservations were
filed.
Conclusions
332. On the basis of the fore-
going, the reservation of Channels
24 in Baltimore and 26 in Wash-
ington for non-commercial edu-
cational use are finalized.
SCRANTON AND HARRISBURG
PENNSYLVANIA
333. (a) Proposed Assignments.
In the Third Notice the Commis-
sion proposed the following as-
signments :
VHF UHF
Channel Channel
City No. No.
Scranton 16,22
Harrisburg 27,33
(b) Census Data. The standard
metropolitan area of Scranton has
a population of 257,000 and the city
of Scranton has a population of
126,000. The standard metropolitan
area of Harrisburg has a population
of 292,000 and the city of Harris-
burg has population of 90,000.
(c) Counterproposal of The Pa-
triot News Company. The Patriot
News Company requested that one
or more channels in the 782 to
890 Mc. band be assigned to Har-
risburg. It appears that UHF
channels below 66 cannot be used
because of other assignments in
the area.
(d) Statement in Support of The
Patriot News Company. The Pa-
triot News Company contended
that the Harrisburg metropolitan
area is the 57th largest metropoli-
tan area in the United States; that
Harrisburg presently supports
three AM and two FM stations;
that the metropolitan area sup-
ports five AM and two FM sta-
tions; that there are presently on
file two applications for televi-
sion facilities in Harrisburg; and
that The Patriot News also pro-
poses to file an application for a
television station in that city..
(e) Counterproposal of The
Scranton Times. The Scranton
Times requested that one or more
" In the Third Notice the Commission
proposed one channel, UHF Channel
47, for New Brunswick, N. J.
channels in the 782-890 Mc. band
be assigned to Scranton. It ap-
pears that UHF channels below
66 cannot be used because of other
assignments in the area.
(f ) Statement in Support of The
Scranton Times Counterproposal.
The Scranton Times contended
that Scranton is the fourth largest
city in Pennsylvania; that it is
the 73rd largest metropolitan area
in the United States; that it now
supports four AM and two FM
stations ; and that the metropolitan
area now supports five AM and
three FM stations.
Conclusions
334. On the basis of the record,
we believe the additional assign-
ment of a UHF Channel to Harris-
burg and Scranton is warranted.
Accordingly the counterproposals
of The Patriot News Company and
The Scranton Times are granted
and we are assigning UHF Chan-
nel 71 to Harrisburg and UHF
Channel 73 to Scranton.
Final Assignments
335. The following assignments
are adopted:73
City UHF Channel No.
Harrisburg 16, 22,71
Scranton 27, 33, 73
READING AND LEBANON, PA.
336. (a) Proposed Assignments.
In the Third Notice the Commis-
sion proposed the assignment of
two channels to Reading: UHF
Channels 55 and 61, and one chan-
nel to Lebanon: UHF Channel 15.
(b) Census Data. The standard
metropolitan area of Reading has
a population of 256,000 and the
City of Reading has a population
of 109,000. The City of Lebanon
has a population of 28,000.
(c) Counterproposal of Eastern
Radio Corporation of Reading.
Eastern Radio Corporation re-
quested the assignment of UHF
Channel 15 in Reading in substitu-
tion for UHF Channel 55 to be
accomplished by the substitution
of UHF Channel 55 in Lebanon
for UHF Channel 15. It was urged
that a better and greater coverage
would result from the operation
of Channel 15 at Reading rather
than that on Channel 55.
(d) Oppositions to Eastern Ra-
dio Counterproposal. The Lebanon
Broadcasting Company, Lebanon,
Pennsylvania, and Scranton Times,
Scranton, Pennsylvania, opposed
the counterproposal of Eastern
Radio Corporation.
Conclusions
337. The record contains no
basis for distinguishing between
channels in the UHF band for
the purpose of establishing a Table
of Assignments. Accordingly, the
counterproposal of Eastern Radio
Corporation is denied.
Final Assignments
388. The following assignments
are adopted:
City UHF Channel No.
Reading 55, 61
Lebanon 15
PHILADELPHIA, LANCASTER,
PENNSYLVANIA;
WILMINGTON, DELAWARE
339. (a) Proposed Assignments
and Reservations. In the Third
Notice the Commission proposed the
following assignments and reserva-
tions :
City
VHF UHF
Channel Channel
No. No.
Philadelphia;
Pa- 3, 6, 10 17, 23, 29, *35
Lancaster, Pa. 8 21
Wilmington,
Del. 12 53, *59
■3No request was made on the record
for an educational reservation in either
Scranton or Harrisburg.
Page 40 • April 14, 1952 Part II Final TV Report
(b) Census Data. The standard
metropolitan areas of Philadelphia,
Lancaster, and Wilmington have
populations of 3,671,000, 235,000
and 268,000, respectively. The
cities of Philadelphia, Lancaster
and Wilmington have populations
of 2,072,000, 64,000 and 110,000,
respectively.
(c) Existing Stations. WCAU,
Inc. is licensed for station WCAU-
TV, Philadelphia, on Channel 10;
Triangle Publications, Inc. is li-
censed for Station WFIL-TV,
Philadelphia, on Channel 6; Philco
Television Broadcasting Corp. is
licensed for Station WPTZ, Phila-
delphia, on Channel 3; WGAL,
Inc. is licensed for Station WGAL-
TV, Lancaster, on Channel 4;
WDEL, Inc. is licensed for Sta-
tion WDEL-TV, Wilmington, on
Channel 7.
(d) WGAL, Inc. was ordered to
show cause why the license of Sta-
tion WGAL-TV should not be modi-
fied to specify Channel 8 in lieu
of Channel 4 and WDEL, Inc. was
ordered to show cause why the li-
cense of Station WDEL-TV should
not be modified to specify Chan-
nel 12 in lieu of Channel 7.
(e) Counterproposal of the
Pennsylvania Broadcasting Com-
pany, Daily News Television Com-
pany, The City of Philadelphia, and
Philadelphia Chamber of Com-
merce. The counterproposal of the
Pennsylvania Broadcasting Com-
pany requested the additional as-
signment of Channel 12 to Phila-
delphia to be accomplished by sub-
stituting Channel 4 in Lancaster
for Channel 8, and making other
changes in the assignments pro-
posed by the Commission in the
Third Notice. The counterpro-
posal requested that Station
WGAL-TV, now operating on
Channel 4 in Lancaster be con-
tinued on that channel with low
power, or with directional antenna
in the event that an increase of
power is authorized. Daily News
Television Company requested the
additional assignment of Channel
8 or 12 to Philadelphia. Following
are the changes that would be made
in the assignments proposed by the
Commission in the Third Notice:
The city of Philadelphia and th(
Philadelphia Chamber of Com-
merce75 supported the counterpro-
posals seeking the addition of VHF
Channels 8 or 12 for Philadelphis
and adopted the engineering pro-
posals of Daily News Televisior aori
Company and Pennsylvania Broad-jfe
casting Company.
(f) Statements in Support of
Philadelphia Counterproposals.7'
The Philadelphia parties asserted v.
that the size, wealth and industry
of the city required an additional
VHF channel; that an additional
t'r-
75 WGAL, Inc., and WDEL, Inc., on Sep-
tember 25, 1951, filed with the Com
mission identical Motions to Strike cer
tains portions of the testimony in the »
sworn statement of Albert M. Green
field, President of the Chamber of Com
merce of Greater Philadelphia. The.
Commission is of the opinion that thef1-:
objections go to the weight to be given
to the evidence and not to its admissi-
bility, materiality or competency. The
Motions to Strike are DENIED.
™ WGAL, Inc., and WDEL, Inc., on Sep
tember 25, 1951, filed with the Commis
sion Motions to Strike directed against
all of the evidence contained in the
sworn statement of Edward D. Barker
and Arthur Borowsky, filed with the
Commission on behalf of Daily News
Television Company. These Motions to
Strike go to the weight to be given to lot.
the evidence and not to its admissibil-
ity, materiality or competency. For
this reason, the Motions to Strike
DENIED.
WGAL, Inc., and WDEL, Inc., :
substantially identical Motions to Strike
testimony from the affidavit of Bene-
dict Gimbel, Jr., President of Pennsyl-
vania Broadcasting Company, and cer-
tain testimony and exhibits from the
affidavit of Virginia R. Erwin, engj
neering affiant of Pennsylvania Broad
casting Company. The Motions t<
Strike Mr. Gimbel's testimony go only
to the weight to be given to the evi-
dence and not to its admissibility, ma-
teriality and competency. The Motion
to Strike portions of Erwin's sworn
statement is made on the ground that
since the Pennsylvania Broadcasting
Company did not file a proper proposal
to change Paragraph D-l, Appendix
of the Third Notice it cannot under
Paragraph 7 of the Order of Hearing
Procedure now introduce evidence
which is inconsistent with Appendix A
We find, however, that the original pro-
posal of May 7, 1951 was in conflict
with Paragraph D-l, Appendix A and
that the statement of affiant Virginia
Erwin is consistent with previous
pleadings since it merely elaborates
upon the original proposal. The Mo
tions to Strike are DENIED.
City
Third Notice
VHF
Channel
No.
UHF
Channel
No.
VHF
Channel
No.
UHF
Channel
No.
Philadelphia, Pa.
Lancaster. Pa.
Wilmington, Del.
17,23, 29,=*
21
53, *59
3, 6, 10, 12f
4f
8f
17, 23, 29, *35
21
53, *59
VHF
Channel
No.
UHF
Channel
No.
VHF
Channel
No.
UHF
Channel
No.
Philadelphia, Pa.
Lancaster, Pa.
Wilmington, Del.
17, 23, 29, *35
21
53, *59 plus UHFf)
17, 23, 29, *35
21 (plus UHFf)
53, *59
71 Daily News proposed two additional
plans for the assignment of Channel 12
in Philadelphia. One plan required the
substitution of Channel 8 in Wilming-
ton for Channel 12 and the other plan
required the substitution of Channel 7
in Wilmington for Channel 12. Daily
News admitted, however, that its pro-
posal for the assignment of Channel 12
to Philadelphia by the assignment of
Channel 7 to Wilmington was not tech-
nically feasible and did not urge the
proposal further. No consideration has,
therefore, been given this proposal in
this Report.
The request for the assignment of
Channel 12 to Philadelphia by the as-
signment of Channel 8 to Wilmington
was made by Daily News for the first
time in its sworn statement. WGAL,
Inc., WDEL, Inc., and Elm City Broad-
casting Corporation filed Motions to
Strike those portions of the sworn
statement of the Daily News Tele-
vision Company which introduced this
new proposal. Paragraphs 5(b), 6, and
7 of the Order of Hearing Procedure
issued in this proceeding on July 25,
1951, make clear that upon proper ob-
jection, the Commission cannot con-
sider evidence presented in sworn
statements, filed pursuant to Para-
graph 5(b) of the Order of Hearing
Procedure, which does not fall within
the scope of the issues raised by the
pleadings in response to Paragraph 12
of the Third Notice. The Motions to
Strike testimony with respect to the
assignment of Channel 8 in Wilmington
are GRANTED. Accordingly, no fur-
ther consideration has been given this
request. Since the original proposal
of Daily News requested the assign-
ment of Channel 8 in Philadelphia, in
so far as the Motions to Strike are
addressed to this part of the counter-
proposal, they are DENIED.
BROADCASTING • Telecasting
;VHF channel would provide Phil-
adelphia outlets for the four exist-
ing networks; and that a fourth
VHF channel would better serve
^'the demands of advertisers for
sufficient broadcast time. In sup-
port of these contentions, there has
been submitted economic data con-
cerning population, income, indus-
try and number of television re-
ceivers in use, with particular
emphasis on comparison with the
Wilmington and Lancaster markets.
(g) The counterproposal of
Pennsylvania Broadcasting Com-
pany for the additional assignment
| of Channel 12 to Philadelphia
j- would retain WGAL-TV on Chan-
JJunel 4 in lieu of Channel 8 as pro-
si posed by the Commission. This
f Would result in a co-channel assign-
t ment separation of 132 miles be-
; tween WGAL-TV and WNBT, New
{ York City, and 86 miles between
J; WGAL-TV and WNBW, Washing-
j ton. The counterproposal of Daily
tNews Television Company for the
j:1 additional assignment of Channel
B| to Philadelphia would result in
H co-channel separation of 152
miles between Philadelphia and
' WNHC-TV, New Haven, Connecti-
cut.
K (h) Oppositions to Philadelphia
p Counterproposals. Binghamton
j (Broadcasters, Inc. and Clark As-
sociates, Inc., (WNBF-TV) both of
P Binghamton, opposed the requests
;'to assign Channel 12 to Philadel-
\, phia. The Elm City Broadcasting
t'Corp. (WNHC-TV), New Haven,
=■ and Peoples Broadcasting Corp.,
(.' Lancaster, opposed the requests to
• assign Channel 8 to Wilmington.
NBC, Inc., opposed the request to
j assign Channel 4 to Lancaster,
i • WDEL, Inc., and WGAL, Inc., op-
j| posed all the Philadelphia counter-
proposals. Hearst Eadio, Inc., op-
h posed the assignment of Channel
jl2 to Wilmington for the reason
, that a co-channel separation of
j- 156.3 miles would be created be-
tween WDEL-TV and WNBF-TV,
jj Binghamton and an adjacent chan-
i?nel separation of 68.8 miles between
Baltimore and Wilmington.
(i) Answers to Show Cause
1 0rders. WGAL, Inc., and WDEL,
line, supported the Commission's
m proposed assignments for Lancas-
ter and Wilmington, respectively,
and agreed to the modifications of
+the licenses of their respective
j stations specified in the Commis-
?sion's show cause orders.
(j) The Philadelphia Education-
J al Reservation. The Philadelphia
I Board of Education supported the
reservation of Channel 35 for non-
i commercial educational use, al-
though it stated that VHF would
have been preferred. The Board
declared that it has been a leader
J in educational television and main-
tains a full-time professional staff
devoted to producing radio and
television programs on existing
commercial stations. The Execu-
tive Committee on Educational
Television supported the Board of
[ Education in its proposal for the
j mutual utilization of television
facilities. No objections have been
filed to the proposed reservation.
(k) The Wilmington Educational
Reservation. The Wilmington
Board of Public Education sup-
ported the proposed reservation of
Channel 59 in Wilmington for non-
commercial educational use. The
Board filed copies of letters from
leading educational institutions
and civic organizations supporting
the proposed reservation. The
Board declared that the financing
of the station would be shared by
all participating educational agen-
cies; that steps have already been
taken to determine the cost of
constructing and operating a tele-
vision station; and that it has
produced a number of educational
programs over the local commer-
cial television station and feels
that it has the experience and re-
sources to operate its own station.
No objections have been filed to
this proposed reservation.
Conclusions: The Educational
Reservations
340. On the basis of the record,
the reservations of Channel 35 in
Philadelphia and Channel 59 in
Wilmington for non - commercial
educational use are finalized.
Conclusions: Requests for VHF
Channels 8 and 12 in Philadelphia
341. The counterproposals of
Pennsylvania Broadcasting Com-
pany and Daily News Television
Company, and the supporting coun-
terproposals of the City of Phil-
adelphia and the Philadelphia
Chamber of Commerce would as-
sign VHF Channel 8 or 12 to Phil-
adelphia by either (a) retaining
a VHF assignment in Lancaster on
Channel 4 with low power, or with
a directional antenna in the event
increased power is authorized; or
(b) shifting the Wilmington or
Lancaster VHF assignment to a
UHF channel. No specific UHF
channel is proposed but it is in-
dicated that a channel in the 782-
890 Mc band would have to be
used.
342. We do not believe that a
grant of any of the foregoing coun-
terproposals is warranted. We rec-
ognize the size and importance of
the City of Philadelphia and the
need for the encouragement of eco-
nomic competition; nevertheless, it
is our view that under the circum-
stances presented the assignment of
a fourth VHF channel to Philadel-
phia would not justify the deletion
of the sole VHF channel from
cities as large and as important
as Lancaster or Wilmington.
343. Moreover, in the case of
Lancaster, the public would lose its
only available local VHF service,
and in the case of Wilmington, the
state of Delaware would lose its
only local VHF service; existing
set owners would be required to
convert to continue to get their
local service. While the effect of
assignment changes on existing
sets is not a determinative factor
here, the Commission is unable to
find the deletion of such existing
local service is warranted in order
to provide a fourth VHF assign-
ment to the City of Philadelphia.
344. There remains for consider-
ation the use of directional anten-
nas or operation of a low powered
station in Lancaster in order to pro-
vide a fourth VHF channel to the
City of Philadelphia. We have
held in another part of this Report
that all stations provided for in
the Assignment Table must be able
to operate with maximum power.
Indeed, operation in Lancaster
with the power proposed by Penn-
sylvania Broadcasting Company at
the existing antenna height would
not satisfy the minimum power
requirements provided for in the
Rules. We have also held, for the
reasons stated elsewhere in this
Report, that assignments must be
based on operation without direc-
tional antennas. For these reasons,
the Commission cannot provide an
assignment at Lancaster based on
use of a directional antenna or low
power.
345. In view of the foregoing,
the counterproposals of Pennsyl-
vania Broadcasting Company, Daily
News Television Company, The
City of Philadelphia and the Phil-
adelphia Chamber of Commerce
are denied.
346. An appropriate authoriza-
tion to WDEL, Inc., will be issued
to specify operation of WDEL-TV
on Channel 12. The pleadings filed
by Peoples Broadcasting Co. with
respect to the WGAL, Inc. show
cause order have been considered
elsewhere.
Final Assignments and
Reservations
347. The following assignments
and reservations are adopted:
VHF
UHF
Channel
Channel
City
No.
No.
Philadelphia,
Pa.
3, 6, 10
17, 23, 29, *35
Lancaster,
Pa.
8
21
Wilmington,
Del.
12
53, *59
City
Third Notice
not objected to this modification of
the license of WDTV.
(c) Counterproposal of WWSW,
Inc. WWSW, Inc. requested the
additional assignment of Channel
4 to Pittsburgh. No other changes
of the assignments proposed by
the Commission in the Third No-
tice would be required.
(d) Statement in Support of
Counterproposal of WWSW, Inc.
WWSW, Inc., stated that adequate
competition should be established
in Pittsburgh as soon as possible;
that there are more than 300,000
VHF receivers in use in Pittsburgh;
and that UHF stations can be es-
tablished only after considerable
delays. Finally, it was urged that
the irregular terrain of the Pitts-
burgh area is such that consider-
able experimentation would be
required prior to the utilization of
the UHF band.
(e) Counterproposal of Westing-
house Radio Stations, Inc. West-
inghouse Radio Stations, Inc., re-
quested the additional assignment
of Channel 4 and Channel 9 to
Pittsburgh. The assignment of
Channel 4 would require no other
changes and the assignment of
Channel 9 would be accomplished
by making the following changes
in the assignments proposed by the
Commission in the Third Notice:
Proposed Changes
VHF
Channel
No.
VHF
Channel
No.
UHF
Channel
No.
PITTSBURGH, BRADDOCK,
McKEESPORT, WASHINGTON,
PENNSYLVANIA;
WHEELING, WEST VIRGINIA;
STEUBENVILLE, OHIO
348. (a) Proposed Assignments
and Reservations. In the Third
Notice the Commission proposed
the following assignments and res-
ervations:
VHF UHF
Channel Channel
City No. No.
Pittsburgh, Pa. 2, 11, *13 47, 53
Washington, Pa. 63
Wheeling, W. Va. 7,9 *57
Steubenville, Ohio 51
No channels were proposed to be
assigned to Braddock, or McKees-
port.
(b) Counterproposals. Counter-
proposals have been filed by vari-
ous parties in these proceedings
seeking the assignment of one or
more additional VHF channels to
Pittsburgh and a first VHF chan-
nel to Braddock, McKeesport,
Washington and Steubenville.
Pittsburgh
349. (a) Census Data. The stand-
ard metropolitan area of Pittsburgh
City Third Notice
13 2, 4f , 9f , 11, *13 47, 53
7, f *57
(f) Statement in Support of
Counterproposal of Westinghouse
Radio Stations, Inc. Westinghouse
Radio Stations, Inc., stated that,
"The 8th ranking city of the United
States [Pittsburgh] needs and
demands television service from
more than 4 commercial stations.
The diversified economic and cul-
tural interest of a population mass
of this size will not only support,
but actually demand, service from
at least 6 television stations."
(g) Counterproposal of Alle-
gheny Broadcasting Corporation.
Allegheny Broadcasting Corpora-
tion requested the additional as-
signment of Channel 4 and Channel
9 to Pittsburgh, and a change in
the educational reservation for
Pittsburgh from VHF Channel 13
to UHF Channel 47 or 53. The
assignment of Channel 4 would
require no other changes; and the
assignment of Channel 9 would be
accomplished by making the follow-
ing changes in the assignments
proposed by the Commission in the
Third Notice:
Proposed Changes
Pittsburgh, Pa.
Wheeling, W. Va.
47, 53
*57
2, 4t,9f , 11, 13 47, *53 (or *47, 53)
7, t *57
BROADCASTING • Telecasting
has a population of 2,213,000 and
the city of Pittsburgh has a popu-
lation of 677,000.
(b) Existing Station. Allen B.
DuMont Laboratories is licensed
for the operation of Station WDTV,
Pittsburgh on Channel 3. The
Commission ordered the licensee to
show cause why the license of
WDTV should not be modified to
specify operation on Channel 2, in
lieu of Channel 3. DuMont has
April 14, 1952 Part II Final TV Report
(h) Statement in Support of
Counterproposal of Allegheny
Broadcasting Corporation. Alle-
gheny Broadcasting Corporation
asserted that its "proposals are
reasonable and the adoption of
either or all will provide more and
better television service than will
the plan proposed by the Commis-
sion" and that "Section 307(b) of
the Communications Act of 1934,
as amended, requires the adoption
of one or all of the proposals made
by Allegheny." In support of its
• Page 41
request to shift the Pittsburgh
educational reservation from VHF
Channel 13 to UHF Channel 47 or
53, Allegheny Broadcasting Com-
pany stated that Pennsylvania, and
Pittsburgh in particular, had not
received a fair and equitable share
of television channels; that the
reservation resulted in an injustice
to applicants for commercial sta-
tions; that Pittsburgh was- being
"penalized" in having one of the
four educational reservations in the
VHF band made in the entire
northeast quadrant of the United
States, including 14 states and the
District of Columbia, whereas such
cities as New York and Philadel-
phia escaped a VHF educational
reservation; and that the educators
and the people of Pittsburgh would
be better served if the reservation
were in the UHF band rather than
in the VHF, in view of the fact
that the educators would not util-
ize the VHF assignment as rapidly
as commercial interests.
(i) Counterproposal of Pitts-
burgh Radio Supply House, Inc.
Pittsburgh Radio Supply House,
Inc., requested the additional as-
signment of Channel 4 and Chan-
nel 9 to Pittsburgh. The assign-
ment of Channel 4 would require no
other changes; and the assignment
of Channel 9 would be accom-
plished by the substitution of a
UHF channel for Channel 9 in
Wheeling, West Virginia, as fol-
lows:
City Third Notice
to assign Channel 4 to Pittsburgh
have been filed by WBEN, Inc.,
Buffalo, New York, and Crosley
Broadcasting Corporation, Colum-
bus, Ohio, and Matta Broadcasting
Company, Braddock, Pennsylvania.
Oppositions and conflicting coun-
terproposals to the requested as-
signment of Channel 9 at Pitts-
burgh have been filed by Washing-
ton Broadcasting Company, Wash-
ington, Pennsylvania, WSTV, Inc.,
Steubenville, Ohio, WBVP, Inc.,
Beaver Falls, Pennsylvania, The
Fort Industry Company, Tri-City
Broadcasting Company and Com-
munity Broadcasting, Inc., all of
Wheeling, West Virginia, and by
Cleveland Broadcasting, Inc., Unit-
ed Broadcasting Company, The
WGAR Broadcasting Company and
WJW, Inc., all of Cleveland, Ohio.
(n) The assignment of Channel
4 to Pittsburgh would result in a
co-channel assignment separation
of 162.5 miles between Pittsburgh
and the existing transmitter site of
WLWC in Columbus, Ohio. The
minimum co-channel assignment
separation in this zone, Zone I, is
170 miles.
(o) The Pittsburgh Educational
Reservation.77 The Standing Com-
mittee of Educators for an Educa-
tional Television Channel and Du-
quesne University in Pittsburgh
supported the reservation of Chan-
nel 13 in Pittsburgh for non-com-
mercial educational use. The Stand-
ing Committee includes the fol-
Proposed Changes
Pittsburgh, Pa. 2, 11, *13 47
Wheeling, W. Va. 7, 9 *
(j) Statement in Support of
Counterproposal of Pittsburgh Ra-
dio Supply House, Inc. Pittsburgh
Radio Supply House, Inc., stated
that other cities ranking lower in
population than the city of Pitts-
burgh have been assigned more
channels for commercial television
operation and that a fair, efficient
and equitable allocation of tele-
vision channels would require that
additional channels be assigned to
the Pittsburgh area.
(k) Counterproposal of WCAE,
Inc., WCAE requested the addition-
al assignment of Channel 9 to Pitts-
burgh by substituting UHF Chan-
nel 63 in Wheeling, West Virginia,
for Channel 9, and by making the
following changes in the assign-
ments proposed in the Third No-
tice:
City Third Notice
lowing educational institutions and
organizations : Carnegie Institute
of Technology, University of Pitts-
burgh, Duquesne University, Penn-
sylvania College for Women, Mt.
Mercy College, Pittsburgh Council
P.T.A., Pittsburgh Board of Educa-
tion, Pittsburgh Catholic Schools,
Allegheny County Schools, Geneva
College, Washington and Jefferson
College, California State Teachers
College, Seton Hill College, Mrs.
James Elkus Community Repre-
sentative and David L. Lawrence,
Mayor, City of Pittsburgh. Also
supporting the reservation of
Channel 13 in Pittsburgh were
State Teachers College, Edinboro,
Pennsylvania, St. Vincent College,
Latrobe, Pennsylvania, Waynes-
burg College, Waynesburg, Penn-
sylvania, and State Teachers Col-
Proposed Changes
Pittsburgh, Pa. 2, 11, *13 47,
Anderson, Ind. 6
Muncie, Ind. 49,
Bellefontaine, O. 6
Hamilton-Middletown,
Ohio 6
Washington, Pa. 6
Wheeling, W. Va. 7, 9 *5
(1) Statement in Support of
Counterproposal of WCAE, Inc.
WCAE, Inc., stated that the com-
petitive situation in Pittsburgh
would be improved by the assign-
ment of additional commercial
VHF channels to augment the two
proposed; and that assignments of
UHF channels would not alleviate
this condition.
(m) Opposition and Conflicting
Counterproposals. Opposition and
conflicting counterproposals to the
above Pittsburgh counterproposals
7, f
64f
16t
*57, 63f
lege, Slippery Rock, Pennsylvania.
The Standing Committee has held
six meetings to discuss the financ-
ing and programming of an educa-
tional television station. A bill
has been introduced in the State
Legislature providing for the es-
tablishment of a state television
77WWSW, Inc., Pittsburgh, Pennsyl-
vania, claimed that the reservation of
VHF Channel 13_ for non-commercial
educational television was, apparently
as a matter of law, beyond the power
and discretion delegated to the Com-
mission by the Communications Act of
1934. We believe that our decision of
July 13, 1951, with respect to this mat-
ter disposed of these contentions.
network for non-commercial edu-
cational television to be financed
by an appropriation of $2 million.
The bill also would authorize the
sum of $50,000, or so much as may
be necessary for a survey by quali-
fied personnel for guidance on the
purchase of necessary sites and
equipment for the construction of
a master station and subsidiary
stations. A sub-committee has been
appointed by the Standing Com-
mittee to survey the possibility of
financial assistance from sources
other than the Commonwealth of
Pennsylvania. The Standing Com-
mittee stated that there was strong
indication that substantial financial
support for an educational station
could be obtained from foundations
and charitable trusts in the area.
Some of the heavily endowed pri-
vate educational institutions have
indicated, according to the Stand-
ing Committee, that if the educa-
tion program on television were
sufficiently comprehensive, it could
be used advantageously in these
institutions and could be supported
from school grants. Duquesne Uni-
versity has made some exploratory
investigation into necessary tele-
vision equipment, including type
and cost of apparatus, studio loca-
tion, sources of program material
and talent, and the training of
personnel.78
McKeesport
350. (a) Census Data. The City
of McKeesport has a population of
52,000.
(b) Counterproposal of Tri-City
Broadcasting Company. Tri-City
Broadcasting Company requested
that McKeesport be assigned VHF
Channel 13 for "commercial-educa-
tional" use in lieu of the assign-
ment of that channel to Pittsburgh
for non-commercial educational tel-
evision use.
(c) Statement in Support of Tri-
City Broadcasting Company Coun-
terproposal. Tri-City Broadcasting
Company urged that although Mc-
Keesport is approximately 10 air
miles southeast of downtown Pitts-
burgh and is listed by the Census
Bureau as part of the Pittsburgh
metropolitan area, it is not a
"Pittsburgh suburb" but rather a
major city of Pennsylvania; that
Pittsburgh educators could not ade-
quately finance an educational tele-
vision station; and that to provide
an opportunity for the presenta-
tion of non-commercial educational
programs by colleges and universi-
ties in the area, Tri-City Broad-
casting Company would make
available to educational institu-
tions 50% of the broadcast hours
on its television station if VHF
Channel 13 were assigned to Mc-
Keesport and a Tri-City application
7S The counterproposal of Allegheny
Broadcasting Corporation requesting
the reservation of a UHF channel in
Pittsburgh in lieu of VHF Channel 13
has been set forth above, and the re-
quest of Tri-City Broadcasting Com-
pany for the deletion of Channel 13
from Pittsburgh is discussed below.
for this channel were granted.79
(d) McKeesport is within 15
miles of Pittsburgh and eligible to
apply for the Pittsburgh channels.
(e) Oppositions and Conflicting
Counterproposals to the Tri-City
Counterproposal. Oppositions and
conflicting counterproposals to the
counterproposal of Tri-City Broad-
casting Company have been filed
by the following Pittsburgh par-
ties: Pittsburgh Radio Supply
House, Inc., Westinghouse Radio
Stations, Inc., Allegheny Broad-
casting Corporation, WWSW, Inc.,
WCAE, Inc., and the Standing
Committee of Educators for an Ed-
ucational Channel in Pittsburgh.
Braddock
351. (a) Census Data. The city'
of Braddock has a population of
16,000.
(b) Counterproposal of Matta
Broadcasting Company. Matta
Broadcasting Company requested
the assignment of Channel 4 at
Braddock. The assignment of Chan-
nel 4 would require no other
changes.
(c) Statement in Support of Mat-
ta Broadcasting Company Counter-
proposal. Matta stated that a VHF
television station located at Brad-
dock would serve a substantially
larger audience than would be
served by a VHF television station
located at numerous other places
proposed to be assigned channels
in the Third Notice.80
(d) The assignment of Channel
4 at Braddock would result in a co-
channel assignment separation of
169.39 miles between Braddock and
the existing transmitter site of
WLWC in Columbus, Ohio. The
minimum co-channel separation in
this zone, Zone I, is 170 miles.
(e) Oppositions and Conflicting
Page 42 • April 14, 1952 Part II Final TV Report
™ A counterproposal urging the princi-
ple that commercial station be re-
quired to allot prescribed time for
non-commercial educational use in lieu
of reservation of channels has been
denied in another part of this Report.
Allegheny Broadcasting Corporation
filed Motions to Strike portions of the
sworn statements of Edward J. Hirsch-
berg, Wilkes E. Hurley and Ben Farkas
filed on behalf of Tri-City Broadcast-
ing Company. The Motion was directed
against the statement of Edward J.
Hirschberg on the grounds that state-
ments of economic and statistical data
did not indicate their source, are gen-
erally unsupported conclusions and
personal opinions, are without proper
foundation in fact, and are irrelevant
and immaterial. The Motion was direct-
ed against the statement of Wilkes E.
Hurley and Ben Farkas on the grounds
the testimony related to engineering
matters and that no showing was made
that affiants were qualified as expert
engineers in the field of television. Tri-
City Broadcasting Company replied to
the Motion to Strike. The Motions to
Strike go to the weight of the evidence
and not to the admissibility and are
DENIED.
80 Allegheny Broadcasting Corporation
filed Motions to Strike portions of the
document filed on behalf of Matta
Broadcasting Company in supnort of
its Comments. Matta Broadcasting
Company filed a reply to these Motions.
The Motion to Strike directed against
the sworn statement of counsel is
DENIED as it goes only to the weight
of the evidence and not to its admis-
sibility. The Motion to Strike directed
against the affidavit of William G.
Matta is GRANTED on the grounds that
his statement that to the best of his
knowledge and belief the statements of
the counsel were true and correct when
in face such statement was sworn to at
a later date and may not have been in
existence at the time it was said to be
true and correct. The Motion to Strike
directed against a statement of Mr.
Matta on the grounds that it was not
sworn to is GRANTED. The Motion to
Strike directed against Section II of
a document entitled "Economic Data
for Braddock Area" is DENIED as it
goes only to the weight of the evidence
and not to its admissibility.
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Counterproposals. Oppositions and
conflicting counterproposals to the
counterproposal of Matta Broad-
casting Corporation were filed by
WBEN, Inc., Buffalo, New York,
Crosley Broadcasting Corporation,
Columbus, Ohio, and by Pittsburgh
Radio Supply House, Inc., West-
inghouse Radio Stations, Inc., Alle-
gheny Broadcasting Corporation,
and WWSW, Inc., of Pittsburgh,
Pennsylvania.
Washington
352. (a) Census Data. The city
of Washington has a population of
26,000.
(b) Counterproposal of Wash-
ington Broadcasting Company.
Washington Broadcasting Company
proposed alternative plans for as-
signment of Channel 7 or 9 to
Washington by making the follow-
ing changes in the assignments
proposed by the Commission in the
Third Notice:
substitute Channel 51 in Wheel-
ing.82
(c) Statement in Support of
WSTV, Inc., Counterproposal.
WSTV stated that Jefferson
County, in which Steubenville is
situated, has a population of
95,963 persons as compared with a
population of 71,253 in Ohio
County, in which Wheeling is lo-
cated. It was noted that the state
of Ohio has 183,393 persons in the
Wheeling - Steubenville standard
metropolitan area as compared
with 169,531 for West Virginia
within the metropolitan area. It
was also contended that a VHP
channel in Steubenville would more
effectively cover the area since
Steubenville is located in the east-
ern portion of Ohio where a sta-
tion would provide the only VHF
service to large sections of Ohio.
It was pointed out that the assign-
ment of a second VHF channel to
Industry Company M, Tri - City
Broadcasting Company and Com-
munity Broadcasting, Inc., Wheel-
ing; Allegheny Broadcasting Corp.,
Pittsburgh Radio Supply House,
WCAE, Inc., and Westinghohuse
Radio Stations, Inc., Pittsburgh;
and Washington Broadcasting Com-
pany, Washington.
(e) The Wheeling Educational
Reservation. A request to accept a
late filing by the JCET in support
of the reservation of UHP Chan-
nel 57 for non-commercial educa-
tional use in Wheeling, West Vir-
ginia, was denied by the Commis-
sion on October 17, 1951. No objec-
tion has been filed to the proposed
reservation of Channel 57 for non-
commercial educational use in
Wheeling.
(f) The assignment of Channel
57 to Wheeling would be in ac-
cordance with our Rules and
Standards adopted herein. How-
ever, the assignment of Channel
Third Notice
Planl
7,9
(c) Statement in Support of
Washington Broadcasting Company
Counterproposal. Washington
Broadcasting Company urged that
the assignment of a VHF channel
to Washington in lieu of a UHF
channel would make more effective
use of the receivers presently in
the hands of the persons residing
in the Washington area.81
(d) Oppositions and Conflicting
Counterproposals to the Washing-
ton Broadcasting Company Coun-
terproposal. Oppositions and con-
flicting counterproposals to the
counterproposal of Washington
Broadcasting Company have been
filed by Pittsburgh Radio Supply
House, Inc., Westinghouse Radio
Stations, Inc., Allegheny Broad-
casting Corporation, WWSW, Inc.,
and WCAE, Inc., of Pittsburgh;
Fort Industry Company, Tri-City
Broadcasting Company, and Com-
munity Broadcasting, Inc., of
Wheeling; and WSTV, Inc., of
Steubenville.
Wheeling-Steubenville
353. (a) Census Data. The
Wheeling-Steubenville standard
metropolitan area has a popula-
tion of 354,000. The city of Wheel-
ing has a population of 59,000 and
the city of Steubenville has a popu-
lation of 36,000.
(b) Counterproposal of WSTV,
Inc. WSTV, Inc., requested that
the Commission delete either Chan-
nel 7 or Channel 9 from Wheeling
for assignment to Steubenville and
Wheeling would merely result in
duplication of service whereas the
assignment of a VHF channel to
Steubenville would afford a first
VHF service. It was also asserted
that the rough terrain in and near
Steubenville necessitates a VHF
facility for adequate television
coverage in the area.83
(d) Oppositions and Conflicting
Counterproposals to the WSTV,
Inc., Counterproposal. Oppositions
and conflicting counterproposals to
to the counterproposal of WSTV,
Inc., have been filed by The Fort
81 Allegheny Broadcasting Corporation
on October 1, 1951 filed with the Com-
mission Motions to Strike certain por-
tions of the sworn statement of William
S. Yard, President of Washington
Broadcasting Company, filed on behalf
of Washington Broadcasting Company,
in which he incorporated by reference
the Comments of the Company on the
grounds that the statements are con-
clusions of the witness without factual
basis and that the witness had not been
qualified as an engineer to give expert
testimony with respect to grades of
service rendered by a station, gains of
population, and to make comparison
between a UHF station and a VHF sta-
tion. Washington Broadcasting Com-
pany answered and opposed the Mo-
tions to Strike. The Motions to Strike
are DENIED since they go to the weight
to be given to the evidence and not to
its admissibility as evidence in this
proceeding.
Page 44 • April 14, 1952 Part II Final TV Report
82 On December 6, 1951, WSTV, Inc.,
filed a request for acceptance of amend-
ment it is proposed as an alternative
that the assignment of television chan-
nels to Wheeling and Steubenville be
combined so as to assign Channels 7, 9,
51 and 57 to the Wheeling-Steubenville
standard meropolitan area. Fort Indus-
try opposed the acceptance of this
amendment on the grounds that it was
filed too late and that good cause for
its acceptance was not shown. WSTV
argued that the evidence adduced in
the hearing would support the alter-
native counterproposal and cited the
position taken by Fort Industry with
respect to Pittsburgh's request for de-
letion of a Wheeling channel as estab-
lishing that Fort Industry recognized
the homogeneity of the area. It is our
view that acceptance of this amend-
ment is not necessary since we believe
the possibility of assigning all the chan-
nels in Wheeling and Steubenville to
these cities jointly is of necessity in
issue in this proceeding, especially in
view of the evidence adduced.
83 Allegheny Broadcasting Corporation
filed Motions to Strike certain portions
of the sworn statements of John J.
Laux, Executive Vice President of
WSTV, Inc., and Julius Cohen, engi-
neering affiant of WSTV, Inc., filed with
the Commission on behalf of WSTV,
Inc. The reasons advanced for the Mo-
tion to Strike the statement of Mr.
Laux are that he attempted to give
legal and engineering testimony when
he had not been qualified as an expert
and the statement of Mr. Cohen for the
reason that in the last paragraph of
his statement he attempted to set forth
conclusions of law. The Motions to
Strike are DENIED since they go to the
weight to be given to the evidence and
not to its admissibility as evidence in
this proceeding.
f 9t t
63f 7, f *57, 63f
57 in Steubenville would result in
a violation of the separation re-
quirements to protect against
sound image separation since Steu-
benville and Butler, Pennsylvania
are only 52 miles apart.
Conclusions: The Pittsburgh
Educational Reservation
354. The educational organiza-
tions in Pittsburgh have demon-
strated their interest in establish-
ing a non-commercial educational
television station in the Pittsburgh
area. They have supported this in-
terest with concrete plans to estab-
lish such a station by banding to-
gether in an association, the
Standing Committee of Educators
for an Educational Television
Channel in the Pittsburgh area.
Further, a bill has been introduced
in the State Legislature providing
for the establishment of a state
television network to be financed
by an appropriation of two million
dollars. It is our view, in light of
the record, that the reasons for the
reservation of a VHF channel for
educational purposes are partic-
ularly applicable in the Pittsburgh
area.
84 Allegheny Broadcasting Corporation
filed Motions to Strike certain portions
of the sworn statement of William E.
Rine, Vice President of the Fort Indus-
try Company, filed in support of the
Commission's proposed assignment for
Wheeling. The Motion to Strike was
directed against Mr. Rine's sworn state-
ment on the grounds that the affiant
offered engineering and legal conclu-
sions when he had not been qualified.
Motions to Strike were also directed
against statements of seven individuals
prominent in business and civic life in
Wheeling, which were filed in support
of the Fort Industry Company com-
ment of September 10, 1951. The Mo-
tions to Strike were directed against
these seven sworn statements on the
grounds that they are hearsay, that
they are statements of personal belief
and that the affiants have not been
qualified as expert engineers and as
attorneys. Fort Industry Company filed
an answer to the Motions to Strike.
The Motions to Strike are DENIED*
since they go only to the weight to be
given to the evidence and not to its
admissibility as evidence in this pro-
ceeding. Allegheny Broadcasting Corp.
filed a Motion to Strike the statement
of Irvin Stewart, President of West Vir-
f£ma University, on the grounds that
the statement has not been sworn to
The Motion to Strike is GRANTED In
Paragraph 5(d) of the Order of Hearing
Procedure of July 25, 1951, the Com-
mission provided that statements not
sworn to will not receive any consid-
eration.
355. We reject the contention of
Allegheny Broadcasting Company
that the effect of the proposed res-
ervation on applicants for com-
mercial stations in Pittsburgh re-
quires the deletion of that reserva-
tion from the VHF.85 We also re-
ject the argument that the educa-
tors and the people of Pittsburgh
would be better served if the res-
ervation were in the UHF band
rather than in the VHF; we find
no adequate basis on the record for
such a conclusion. Moreover, with
respect to the counterproposal of
Tri-City Broadcasting Company,
McKeesport is situated less than
15 miles from Pittsburgh, and will
receive Grade A service from
Pittsburgh. Further, applicants
from McKeesport are eligible to
apply for the channels assigned to
Pittsburgh in accordance with the
rules adopted herein. For this rea-
son we find no basis in the record
to delete an assignment from
Pittsburgh in order to create one
for McKeesport.86
356. In view of the foregoing,
we believe that the record requires
that the proposed reservation of
Channel 13 in Pittsburgh for non-
commercial educational use be
finalized.
Conclusions: Pittsburgh and Brad-
dock (Channel 4)
357. Four parties, Pittsburgh
Radio Supply House, Inc., Alle-
gheny Broadcasting Company,
Westinghouse Radio Stations, Inc.,
and WWSW, Inc. requested the ad-
ditional assignment of VHF Chan-
nel 4 to Pittsburgh; and Matta
Broadcasting Company requested
the assigment of Channel 4 to
Braddock. It is our view that these
counterproposals must, on the basis
of the record, be denied. The as-
signment of Channel 4 to Pitts-
burgh or to Braddock would involve
co-channel assignment separations
of 162.5 miles or 169.39 miles, re-
spectively, to Station WLWC in
Columbus, Ohio. The minimum se-
paration in Zone I, which is appli-
cable here, is 170 miles. Since a
grant of either counterproposal
would result in a separation less
than the required minimum, these
counterproposals can not be grant-
ed. Accordingly, the counterpro-
posals of Pittsburgh Radio Supply
House, Inc., Allegheny Broadcast-
ing Company, Westinghouse Radio
Stations, Inc., WWSW, Inc., and
Matta Broadcasting Company are
denied in so far as they request the
assignment of Channel 4 to Pitts-
burgh and Braddock, respectively.
Conclusions: Pittsburgh, Washing-
ton, Wheeling-Steubenville
(Channels 7 and 9)
358. Four parties, Pittsburgh
Radio Supply House, Inc., Alle-
gheny Broadcasting Company,
Westinghouse Radio Stations, Inc.,
and WCAE, Inc., requested the ad-
ditional assignment of Channel 9
to Pittsburgh and the deletion of
this channel from Wheeling. Wash-
ington Broadcasting Company re-
quested the additional assignment
of either Channel 7 or Channel 9
to Washington by deleting a chan-
nel from Wheeling. WSTV, Inc.
requested the additional assign-
ment of either Channel 7 or Chan-
nel 9 to Steubenville by deleting a
83 See our decision with respect to the
educational reservation in Boston.
BROADCASTING • Telecasting
channel from Wheeling.
359. We believe, in view of the
common identity and economic in-
terest of Wheeling and Steuben-
ville, that these cities should be
considered as a single entity for
assignment purposes. The 1950
Census of Population Report in-
cludes Wheeling and Steubenville
in one standard metropolitan area
denned as Wheeling-Steubenville,
with a population of 354,092 per-
sons. The parties in this proceed-
ing have explicitly recognized that
the needs of the entire area for
television service should be con-
sidered rather than the needs of
the cities within it separately. For
example, Fort Industry in its state-
ment of September 10, 1951 in
opposition to the request for dele-
tion of a VHF channel from Wheel-
ing to be assigned to Pittsburgh
stated :
The allocation of two VHF chan-
nels to the Wheeling-Steubenville
metropolitan area is necessary
to provide a choice of local ex-
pression and to promote a
healthy competitive situation.
In its brief, WCAE, Inc., posed
the conflicting requests of Pitts-
burgh, Wheeling-Steubenville as
follows :
Moreover, in the last analysis the
comparative needs of the Pitts-
burgh metropolitan area must foe
weighed against the correspond-
ing needs of the Wheeling-Steu-
benville metropolitan area taken
together and not as two separate
areas.
360. Accordingly, the assign-
ments made to Wheeling and to
Steubenville will be revised to pro-
vide assignments to Wheeling-
Steubenville rather than to the re-
spective cities.
361. In view of our decision, the
requests of the Pittsburgh parties
for the assignment of Channel 9,
and of the Washington party for
the assignment of either Channel
7 or Channel 9, must be considered
as requests to delete that channel
from Wheeling-Steubenville. We
do not believe that the record jus-
tifies the deletion of a channel from
Wheeling-Steubenville in order to
assign that channel to Pittsburgh.
As indicated above, the Commission
in the Third Notice proposed the
assignment of three VHF and two
UHF channels to Pittsburgh. A
grant of the Pittsburgh requests
for the assignment of Channel 9
would add a fourth VHF channel
to the Pittsburgh area. We do not
believe the record justifies the dele-
tion of the second VHF channel
assigned to Wheeling-Steubenville
for this purpose. We reach the
same conclusion with respect to the
request for the deletion of a VHF
channel from Wheeling and the as-
signment thereof to Washington.
Washington is located 23 miles
from Pittsburgh and in a suburban
part of the Pittsburgh standard
metropolitan area. Moreover,
Washington would receive VHF
Grade A service from the stations
assigned to Pittsburgh in addition
to VHF Grade A service from the
operation of a station in Wheeling.
362. Accordingly, the counter-
parts of Pittsburgh Radio Supply
House, Inc., Allegheny Broadcast-
ing Company, Westinghouse Radio
Stations, Inc., and WCAE, Inc., are
denied in so far as they request the
assignment of Channel 9 to Pitts-
burgh; the counterproposal of
Washington Broadcasting Company
is denied and the counterproposal
of WSTV, Inc., is denied in so far
as they request the assignment of
either Channel 7 or 9 to Steuben-
ville only.
Conclusions: Additional Channel
for Pittsburgh
363. We believe that the assign-
ment of an additional channel in
Pittsburgh warranted on the basis
of the record. It was above pointed
out that, in establishing the Table
the assignment of VHF Channel 3
to Altoona. No other changes
would be required in the assign-
ments proposed by the Commission
in the Third Notice.
(c) Statement in Support of
Gable Broadcasting Company
Counterproposal. Gable Broadcast-
ing Company stated that a VHF
channel located in Altoona would
City
Third Notice
dio Corporation, Norfolk, Virginia,
to assign Channel 3 at Norfolk and
the counterproposal of WSAZ, Inc.,
Huntington, West Virginia, to as-
sign Channel 3 at Huntington.87
The assignment of Channel 3 would
be accomplished by making the fol-
lowing changes in the assignments
proposed by the Commission in the
Third Notice:
Proposed Changes
Harrisonburg, Va.
Norfolk-
Portsmouth, Va.
Richmond, Va.
Huntington, W. Va.
Charleston, W. Va.
15, *21, 27
*23, 29
*53
*43, 49
of Assignments, we have given
consideration to the factor of popu-
lation; thus, cities with a popula-
tion from 250,000 to 1,000,000 have
been provided from 4 to 6 assign-
ments. We believe, further, that
a city with a population of 400,000
or more, the top 25 cities in the
country, should have a total of at
least 6 channels, including both
VHF and UHF, where such assign-
ments are technically feasible. It
was above noted, however, that the
counterproposal s requesting adli-
tional VHF channels for Pittsburgh
could not be granted. UHF Chan-
nel 16 in Pittsburgh would meet
the required mileage spacings for
channel assignments in Zone I. Ac-
cordingly, Channel 16 will be as-
signed to Pittsburgh.
Conclusions: The Wheeling
Educational Reservation
364. As indicated above, the
assignment of Channel 57 to Wheel-
ing is in accordance with our
standards, but the assignment of
this channel to Steubenville would
result in a sound image separation
below the required minimum 60
miles. In view of the fact that no
objections to the reservation were
filed, the reservation of Channel 57
in Wheeling for non-commercial
educational use is finalized.
Conclusions: Show Cause Order
365. Allen B. DuMont Labora-
tories, Inc., has not objected to the
proposed modification of the license
of Station WDTV to specify opera-
tion on Channel 2 rather than
Channel 3. Accordingly, an ap-
propriate authorization to Allen B.
DuMont Laboratories, Inc., will be
issued to specify operation of Sta-
tion WDTV on Channel 2.
Final Assignments and
Reservations
366. The following assignments
and reservations are adopted:
VHF Chan- UHF Chan-
City nel No. nel No.
Pittsburgh, Pa. 2, 11, *13 16, 47, 53
Washington, Pa. 63
Wheeling, W. Va. *57
Wheeling, W. Va.-
Steubenville, O. 7, 9 51
ALTOONA, PENNSYLVANIA,
HARRISONBURG, VIRGINIA
367. Proposed Assignments. In
the Third Notice the Commission
proposed the following assign-
ments :
City
serve substantial portions of the
population of surrounding counties
which would receive some VHF
service only from one proposed as-
signment in Johnstown, Pennsyl-
vania, and noted that there are
presently 10,000 receivers in Al-
toona and suiTounding areas.
(d) Oppositions and Conflicting
Counterproposals to Counterpropo-
sal of Gable Broadcasting Com-
pany. Cornell University filed a
mutually exclusive counterproposal
for the addition of Channel 3 to
Ithaca. The addition of Channel 3
to Ithaca has been denied for the
reasons set forth in the discussion
of that counterproposal. Shenan-
doah Valley Broadcasting Corpora-
tion, Harrisonburg, Virginia, filed
a mutually exclusive counterpro-
posal for the addition of Channel 3
to Harrisonburg.
(e) In the Third Notice it was
proposed to assign Channel 10 to
Philadelphia, Pennsylvania, Roch-
ester, New York, and Columbus,
Ohio. The distances from Altoona
to Philadelphia, Rochester and Co-
lumbus are 176, 187, and 246 miles,
respectively. The Third Notice
proposed the assignment of adja-
cent Channel 9 to Wheeling, West
Virginia, at a distance of 126 miles
from Altoona, and Channel 11 to
Pittsburgh, Pennsylvania, at a dis-
tance of 84 miles from Altoona.
Harrisonburg
369. (a) Census Data. The city
of Harrisonburg has a population
of 11,000.
(b) Counterproposal of Shenan-
doah Valley Broadcasting Corp.
Shenandoah Valley Broadcasting
Corp., requested the addition of a
VHF channel to Hai-risonburg.
This request is made contingent by
Shenandoah Valley Broadcasting
Corp. on the grant of other counter-
proposals and would add either
Channel 3, or Channel 12, to Harri-
sonburg. The requested addition
of Channel 12 to Harrisonburg is
made contingent upon our adoption
of the counterproposal of South-
eastern Ohio Broadcasting Com-
pany, Inc., Zanesville, Ohio, to as-
sign Channel 12 to Zanesville. We
have in another part of this Report
denied the counterproposal of
Southeastern Ohio Broadcasting
Altoona
368. (a) Census Data. The
standard metropolitan area of Al-
toona has a population of 140,000
and the city of Altoona has a popu-
lation of 77,000.
(b) Counterproposal of Gable
Broadcasting Company. Gable
Broadcasting Company requested
Company, Inc., to assign Channel
12 to Zanesville, and accordingly,
the request for assignment of
Channel 12 at Harrisonburg will
not be discussed further.
(c) The requested addition of
Channel 3 to Harrisonburg is made
contingent upon our adoption of
the counterproposal of WTAR Ra-
3t, 10
6, 12f
3t, 13
15, *21, 27
*23, 29
*53
*43, 49
(d) Statement in Support of
Shenandoah Valley Broadcasting
Corp. Counterproposal. Shenandoah
Valley Broadcasting Corp., stated
that its proposal would improve the
over-all assignment plan of tele-
vision stations in the United States
on the basis of the priorities set
forth in the Third Notice.
(e) Channel 3 at Harrisonburg
as proposed by Shenandoah Valley
would be 179 miles from the closest
co-channel station at Norfolk, Vir-
ginia,88 and 105 miles from the
closest adjacent channel (4) at
Washington, D. C. These distances
meet the minimum separations
adopted in the Report for this
Zone.
(f) Oppositions and Conflicting
Counterproposals to Shenandoah
Valley Broadcasting Corp. The
counterproposal of Shenandoah
Valley Broadcasting Corp., is mu-
tually exclusive with the counter-
proposal of Gable Broadcasting
Company and Hampton Roads
Broadcasting Corp., Newport
News, Virginia.80 Richmond News-
papers, Inc., Richmond, Virginia,
opposed the counterproposal of
Shenandoah Valley for the assign-
ment of Channel 3 to Harrisonburg,
if it could be achieved only by the
deletion of a VHF channel from
Richmond. In light of our action
granting the counterproposal of
WTAR, Inc., which substitutes
Channel 12 in Richmond for Chan-
nel 3, Channel 3 can be assigned to
Harrisonburg without deleting a
Richmond channel and therefore
meets the Richmond Newspapers,
Inc., objection. Larus & Brother,
Inc., Richmond, Virginia, opposed
the counterproposal of Shenandoah
Broadcasting Corporation seeking
the assignment of Channel 3 in
Harrisonburg since this would pre-
clude the utilization of Channel 3
in Richmond. For this reason
Larus & Brother also opposed the
counterproposal of WTAR, Inc., to
assign Channel 3 to Norfolk in
place of Richmond. Our action
elsewhere in this Report granting
the WTAR, Inc., counterproposal
is determinative of the opposition
of Larus & Brother with respect
87 We have elsewhere in this Report
granted the counterproposals of WTAR
Radio Corporation to assign Channel 3
at Norfolk and of WSAZ, Inc., to as-
sign Channel 3 at Huntington. The
WSAZ, Inc., counterproposal also sub-
stitutes Channel 8 for Channel 3 in
Charleston, W. Va.
ss We have in another part of this Re-
port determined that the license of
Station WTAR-TV, Norfolk, Virginia,
will be modified to specify Channel 3.
?n Elsewhere in this Report we have
denied the counterproposal of Hampton
Broadcasting Corp. for the reasons there
stated.
BROADCASTING • Telecasting
April 14, 1952 Part II Final TV Report • Page 45
to the utilization of Channel 3 in
Richmond.
Conclusion
370. The foregoing counterpro-
posals of Gable Broadcasting Com-
pany and Shenandoah Broadcasting
Company seeking the assignment
of Channel 3 to Altoona and Harri-
sonburg, respectively, are mutually
exclusive. As indicated above, how-
ever, the assignment of Channel 10
to Altoona would be in accordance
with our standards adopted herein.
It is our view that the record sup-
ports the basis for the additional
assignment of a VHF channel to
both Altoona and Harrisonburg.
The conflict between these com-
munities can be resolved by the as-
signment of Channel 10 to Altoona
and Channel 3 to Harrisonburg.
Accordingly, the counterproposal
of Gable Broadcasting Company is
denied in so far as it requests
Channel 3 in Altoona, and Channel
10 is assigned to Altoona; and the
counterproposal of Shenandoah
Broadcasting Corp. is granted in
so far as it requests the assign-
ment of Channel 3 in Harrisonburg.
Final Assignments
371. The following assignments
for Altoona and Harrisonburg are
adopted: 90
City
non-commercial educational use.
(b) Census Data. The metropoli-
tain area of Erie has a population
of 219,000 and the City of Erie has
a population of 131,000.
(c) Existing Stations. Dispatch,
Inc., is licensed for the operation
of Station WICU on Channel 12 in
Erie.
(d) Counterproposal of Erie Tel-
evision Corporation. Erie Television
Corporation requested the addi-
tional assignment of Channel 64
to Erie by making the following
changes in the assignments pro-
posed in the Third Notice:
Third Notice
Proposed Changes
Plan 1
Erie, Pa.
Plan 2
Erie, Pa.
Jamestown, N. Y.
Plan 3
Erie, Pa.
34, *41, 58f
+
12
City
Third Notice
(h) Statement in Support of
Presque Isle Broadcasting Com-
pany Counterproposal. Presque
Isle asserted that intermixture of
commercial VHF and UHF tele-
vision channels in Erie, should be
Proposed Changes
(e) Statement in Support of Erie
Television Corporation Counter-
proposal. Erie Television Corpora-
tion stated that a grant of its coun-
terproposal would be in accordance
with the Commission's rules, with
the exception that Channel 47 pro-
posed for Pittsburgh, Pennsyl-
vania, is at a distance of 71 miles
from Oil City. The required mile-
age separation to protect against
Altoona, Pa.
Harrisonburg, Va.
STATE COLLEGE, PENNSYL-
VANIA EDUCATIONAL
RESERVATION
372. (a) Proposed Reservation.
In the Third Notice the Commission
proposed the reservation of Chan-
nel 44 for non-commercial educa-
tional use at State College.
373. (b) The JCET supported
the reservation of Channel 44 in
State College, the site of Penn-
sylvania State College. No objec-
tions to the proposed reservation
were filed.
Conclusions
On the basis of the record, the
reservation of Channel 44 for non-
commercial educational use in
State College is finalized.
JOHNSTOWN, PENNSYLVANIA
374. (a) Proposed Assignments.
In the Third Notice the Commis-
sion proposed the assignment of
VHF Channel 6 and UHF Channel
56 to Johnstown.
(b) Existing Stations. WJAC,
Inc., is licensed for the operation
of WJAC-TV, Johnstown, on Chan-
nel 13. The Commission ordered
the licensee to show cause why the
license of WJAC-TV should not be
modified to specify operation on
Channel 6 in lieu of Channel 13.
(c) Answer of WJAC, Inc. to
Show Cause Order. WJAC, Inc.
stated that it did not object to the
proposed modification of the
WJAC-TV license.
Conclusion
375. In view of the foregoing, an
appropriate authorization to
WJAC, Inc., will be issued to spec-
ify operation of WJAC-TV on
Channel 6.
ERIE, PENNSYLVANIA
376. (a) Proposed Assignments
and Reservation. In the Third No-
tice, the Commission proposed the
assignment of VHF Channel 12
and UHF Channels 35 and 41 to
Erie, with Channel 41 reserved for
No request was made on the record
for an educational reservation in Al-
toona.
Page 46 • April 14, 1952 Part II Final TV Report
image interference between Chan-
nel 47 and Channel 62 is 75 miles.
The Erie Television Corp. asserted
however, that the terrain between
Pittsburgh and Oil City is ex-
tremely rugged and that it is not
expected that image interference
would result from utilizing Chan-
nel 47 at Pittsburgh and Channel
62 at Oil City; that it would be
possible to locate transmitters in
Pittsburgh and Oil City so that the
required 75 miles spacing could be
met; and that because of expected
improvements in receiver design,
the operation of stations on Chan-
nel 47 in Pittsburgh and on Chan-
nel 62 in Oil City woul not result
in objectionable image interference.
(f) Oppositions and Conflicting
Counterproposals to the Erie Tele-
vision Corporation Counterpropo-
sal. A conflicting counterproposal
was filed jointly by Buffalo Courier
Express, Inc., WGR Broadcasting
Corporation and WBKW, Inc., all
of Buffalo, New York, requesting,
in part, that either Channel 59 or
Channel 62 be assigned to Niagara
Falls, New York. This counter-
proposal of the Buffalo parties has
been discussed above and denied
for the' reasons there stated.
(g) Counterproposal of Presque
Isle Broadcasting Company. Pres-
que Isle Broadcasting Company
filed a counterproposal requesting
the assignment of all commercial
television at Erie to the UHF band
and the shift of the educational
reservation from UHF Channel 41
to VHF Channel 12 so that tha two
UHF channels would be available
for commercial use. Alternatively,
it was requested by Presque Isle
that UHF Channel 58 be assigned
to Erie and deleted from James-
town, New York; or that a flexi-
bility channel be added to Erie.
The alternative counterproposals of
Presque Isle are as follows:
eliminated in order to equalize
competition between UHF and
VHF commercial stations. It was
asserted that the inequality of
competition, resulting from inter-
mixture would discourage applica-
tions for the only UHF commer-
cial television channel and, conse-
quently, would delay a competitive
service to Erie. Presque Isle con-
tended that there need be no in-
jury to the existing licensee opera-
tion on Channel 12, or to the own-
ers of VHF television receivers in
the Erie area, since a reasonable
period of time could be provided
the existing VHF station to convert
to UHF. In support of its alter-
native request that an additional
UHF channel be assigned to Erie,
Presque Isle asserted that while
this alternative proposal would not
meet the objections to intermix-
ture, an additional UHF commer-
cial channel in Erie would provide
an incentive to the public purchase
VHF-UHF receivers or UHF con-
verters more promptly and in
greater number than if only 1 UHF
station were competing with the
VHF station.
(i) Opposition to the Presque
Isle Broadcasting Company Coun-
terproposal. Dispatch, Inc. op-
posed the counterproposal of
Presque Isle to move existing Sta-
tion WICU to the UHF band and
to move the educational reserva-
tion to VHF Channel 12. Dispatch,
Inc. asserted that converting the
existing VHF television station to
the UHF would be expensive, both
to the licensee and the public.
Moreover, it was asserted that if
the existing station were required
to change to the UHF, 11,735 per-
sons would lose their only commer-
cial television service.
(j) The Erie Educational Reserv-
ation. The JCET supported the
reservation of Channel 41 in Erie
for non-commercial educational
use. No objection was filed to the
reservation of this channel.
Conclusion: Channel 64
377. With respect to the Erie
Television Corporation counter-
proposal, we have discussed above
the necessity for maintaining 75
mile separation between channels
in the UHF band spaced 15 chan-
nels apart. It is our view that the
request must be denied for the
reasons set out in our discussion
of minimum separation in the
UHF.
Conclusion: Channels 12 and *41
378. It is our view that Presque
Isle's counterproposal requesting
that all commercial television in
Erie be assigned to the UHF band
and the educational reservation
shifted from UHF Channel 41 to
VHF Channel 12 should be denied.
We do not believe that the argu-
ments advanced by Presque Isle
outweigh such other important
factors as wide VHF coverage
which have led to the adoption of
our general policy concerning the
reservation of VHF channels for
non-commercial educational sta-
tions. We have proposed the as-
signment of only one VHF channel
to Erie; and in light of the fact
that the educational interests in
that community have not requested
the reservation of that VHF chan-
nel for non-commercial educational
use and have made no showing
with respect to the utilization of a
VHF channel, we do not believe the
record supports the shifting of the
educational reservation to the only
VHF channel in Erie. Further-
more, since station WICU is pres-
ently operating on this VHF chan-
nel, a grant of the Presque Isle
request would necessitate a dis-
ruption of television service in
Erie.
Conclusions: Channel 58 and
Flexibility Channel
379. It is our view that the al-
ternative request of Presque Isle
Broadcasting Company that UHF
Channel 58 be deleted from James-
town, New York, and assigned to
Erie must also be denied. No basis
has been established in the record
for the deletion of the only chan-
nel assigned to Jamestown in order
to provide a fourth channel for
Erie. However, the Commission
believes that, on the basis of the
record, the addition of a UHF as-
signment to Erie is warranted.
Accordingly, the counterproposal
of Presque Isle Broadcasting Com-
pany, insofar as it requests the
assignment to Erie of a channel
from the 782-890 Mc. band, is war-
ranted and we are assigning Chan-
nel 66 to Erie.
Conclusion: The Educational
Reservation
380. It is our view on the basis
of the record that the proposed
reservation of UHF Channel 41 for
non-commercial educational use in
Erie should be finalized.
Final Assignment and Reservation
381. The following assignments
and reservation are adopted:
City VHF Chan- UHF Chan-
nel No. nel No.
Erie 12 35, *41, 66
LOCK HAVEN, PENNSYLVANIA
382. (a) Proposed Assignments.
In the Third Notice the Commis-
sion did not propose the assign-
ment of any channels to Lock
Haven.
(b) Census Data. The City of
Lock Haven has a population of
11,000.
(c) Counterproposal of Lock
Haven Broadcasting Corporation.
Lock Haven Broadcasting Corpo-
ration requested the assignment of
UHF Channel 32 to Lock Haven.
(d) Statement in Support of
Counterproposal of Lock Haven
Broadcasting Corporation. In sup-
port of its counterproposal, Lock
Haven Broadcasting Corporation
BROADCASTING • Telecasting
urged that the assignment of Chan-
nel 32 to Lock Haven, Pennsyl-
vania, would afford the first tele-
vision station to Lock Haven and
a first television service to a small
area in the vicinity of Lock Haven
and Wililamsport, Pennsylvania. It
was also urged that the grant of
the counterproposal would afford
the second television service in
other areas.
Conclusion
383. It is our view that the
assignment of a UHF channel to
Lock Haven is warranted. Accord-
ingly, the counterproposal of Lock
Haven Broadcasting Corporation is
granted and the assignment of
UHF Channel 32 for Lock Haven
is adopted.
BEAVER FALLS,
PENNSYLVANIA
384. (a) Proposed Assignments.
In the Third Notice the Commis-
sion did not propose the assign-
ment of any channels to Beaver
Falls.
(b) Census Data. The City of
Beaver Falls has a population of
17,000.
(c) Counterproposal of WBVP,
Inc. WBVP, Inc. requests the as-
signment of UHF Channel 16 to
Beaver Falls. No other changes in
the assignments proposed in the
Third Notice were requested.
(d) Statement in Support of
WBVP, Inc. Counterproposal. In
support of the WBVP, Inc. counter-
proposal it was stated that the
nearest cities to Beaver Falls for
which the Commission proposed
channel assignments are Pitts-
burgh, at a ditsance of 31 miles,
Youngstown, Ohio, at a distance of
28 miles, Butler, Pennsylvania, at
a distance of 21 miles, and New
Castle, Pennsylvania, at a distance
of 16 miles. The WBVP counter-
proposal would result in a co-
channel separation of 165 miles be-
tween Beaver Falls, Pennsylvania,
and Brantford, Ontario.
(e) Conflicting Counterproposals
and Oppositions to the WBVP, Inc.
Counterproposal. The WBVP, Inc.
counterproposal is opposed by, and
is mutually exclusive with coun-
terproposals filed by the following
parties: Joint proposal filed by the
Cleveland Broadcasting Company,
United Broadcasting Company,
WGAE Broadcasting Company,
and WJW, Inc., all of Cleveland,
Ohio; WCAF, Inc., Pittsburgh,
Pennsylvania; and Pittsburgh Ra-
dio Supply House, Pittsburgh,
Pennsylvania.
Conclusions
385. The WBVP, Inc. counter-
proposal for the assignment of
Channel 16 to Beaver Falls, Penn-
sylvania, would result in a co-
channel separation of 165 miles be-
tween Beaver Falls and Brantford,
Ontario. The counterproposal is
denied for the reasons set forth in
our discussion of Canadian-United
States assignments.
TOLEDO, OHIO EDUCATIONAL
RESERVATION
386. (a) Proposed Reservation.
In the Third Notice the Commission
proposed the reservation of UHF
Channel 30 for Toledo.
(b) The Board of Education of
the City School District of Toledo
and the University of Toledo sup-
ported the reservation of Channel
30 in Toledo for non-commercial
educational use. No objections were
filed to the proposed reservation.
Conclusions
387. In view of the foregoing,
the reservation of Channel 30 in
Toledo for non-commercial educa-
tional use is finalized.
OXFORD, OHIO EDUCATIONAL
RESERVATION
388. (a) Proposed Reservation.
In the Third Notice the Commis-
sion proposed the reservation of
UHF Channel 14 for Oxford.
(b) The Miami University sup-
ported the reservation of Channel
14 in Oxford for non-commercial
educational use. No objection was
filed to the proposed reservation.
Conclusions
389. In view of the foregoing,
the reservation of Channel 14 in
Oxford for non-commercial educa-
tional use is finalized.
AKRON, AND WOOSTER, OHIO
390. (a) Proposed Assignments
and Reservation. In the Third No-
tice the Commission proposed the
following assignments and reser-
vation:
Akron, Ohio 49, *55, 61
No assignments were proposed for
Wooster.
(b) Census Data. The popula-
tion^ Akron is 275,000. The pop-
ulation of Wooster is 14,000.
Akron
391. The Akron Educational Res-
ervation. The Board of Education
of Akron School District and the
Kent State University supported
the reservation of Channel 55 in
Akron for non-commercial educa-
tional use. The Board of Educa-
tion stated that it was cooperating
with Kent State University and
the University of Akron in a pre-
liminary study of the problems in-
volved in setting up an educational
television station in Akron; that
such a study would take consid-
erable time and consequently the
reservation was necessary to per-
mit its completion; that a joint
committee representing the three
institutions held meetings to dis-
cuss the problems of construction
and operation of an educational
television station; that research is
being conducted into the possibility
of an educational network for the
State of Ohio and that various pro-
grams produced by the Radio De-
partment of the Akrcn public
schools could be used for educa-
tional television.
Wooster
392. (a) Counterproposal of
Wooster Republican Printing Com-
pany. Wooster Republican Print-
ing Company requested the dele-
tion of Channel 55 from Akron
and its assignment to Wooster. No
other changes were requested in the
assignments proposed in the Third
Notice.
(b) Statement in Support of
Wooster Republican Printing Com-
pany Counterproposal. Wooster
Republican Printing Company
stated that its proposed assign-
ment of a channel to Wooster
would better meet the assignment
principles of the Third Notice than
would the proposed assignment.
(c) Opposition to the Wooster
Counterproposal. The Board of
Education of Akron School Dis-
trict, and the Summit Radio Cor-
poration, Akron, Ohio, opposed the
Wooster Republican Printing Com-
pany counterproposal.
Conclusions
393. It is our view that the rec-
ord supports the proposed assign-
ment and reservation for non-com-
mercial educational use of Channel
55 in Akron. The City of Akron
has a population of 275,000 as com-
pared to the City of Wooster with
a population of 14,000. In view of
the relative sizes of these commu-
nities and in the absence of a show-
ing that no other channel is avail-
able for assignment to Wooster,
we do not believe that the deletion
of Channel 55 from Akron to as-
sign that channel to Wooster is
warranted. Accordingly, the coun-
terproposal of Wooster Republican
Printing Company is denied and
the proposed reservation of Chan-
nel 55 in Akron for non-commercial
educational use is finalized.
Final Assignments and Reservation
394. The following assignments
and reservation are adopted:
VHF Chan- UHF Chan-
City nel No. nel No.
Akron, Ohio 49, *55, 61
DAYTON, OHIO
395. (a) Proposed Assignments
and Reservation. In the Third No-
tice the Commission proposed the
assignment of VHF Channels 2
and 7 and UHF Channels 16 and 22
for Dayton, with Channel 16 re-
served for non-commercial educa-
tional use.
(b) Existing Stations. Crosley
Broadcasting Corporation is li-
censed for the operation of Station
WLWD on Channel 5. The Com-
mission ordered the licensee to
show cause why its license should
not be modified to specify opera-
tion on Channel 2 in lieu of Chan-
nel 5. Miami Valley Broadcasting
Corporation is licensed for the
operation of Station WHIO-TV on
Channel 13. The Commission or-
dered the licensee to show cause
why its license should not be modi-
fied to specify operation on Chan-
nel 7 in lieu of Channel 13.
(c) Answers to Orders to Show
Cause. The Crosley Broadcasting
Corporation did not object to the
proposed modification of the
WLWD license. Miami Valley
Broadcasting Corporation stated
that operation of Station WHIO-
TV on Channel 7 in lieu of Channel
13 would constitute an improve-
ment in channel assignments and
that it had no objection to the pro-
posed change.
(d) The Dayton Educational Res-
ervation. The JCET supported the
reservation of Channel 16 in Day-
ton for non-commercial educational
use. No objection was filed to the
reservation of this channel.
Conclusions: Orders to Show
Cause
396. In view of the foregoing,
an appropriate authorization will
be issued to Crosley Broadcasting
Corporation to specify operation
of WLWD on Channel 2; and an
appropriate authorization to Miami
Valley Broadcasting Corporation
will be issued to specify operation
of Station WHIO-TV on Channel 7.
Conclusions: Dayton Educational
Reservation
397. On the basis of the record
the reservation of Channel 16 in
Dayton for non-commercial educa-
tional use is finalized.
Final Assignments and Reservation
398. The following assignments
and reservation are adopted:
VHF Chan- UHF Chan-
City nel No. nel No.
Dayton, Ohio 2, 7 *16, 22
WARREN, OHIO
399. (a)Proposed Assignment. In
the Third Notice the Commission
proposed the assignment of UHF
Channel 21 to Warren.
(b) The Warren Tribune Radio
Station, Inc., supported the pro-
posed assignment of Channel 21 to
Warren. No objection was filed to
the assignment of this channel.
Conclusions
400. In view of the foregoing
the proposed assignment of Chan-
nel 21 for Warren is adopted.
YOUNGSTOWN, OHIO
401. (a) Proposed Assignments.
In the Third Notice the Commis-
sion proposed the assignment of
UHF Channel 27 and 33 to
Youngstown.
(b) Census Data. The standard
metropolitan area of Youngstown
has a population of 528,000 and the
City of Youngstown has a popula-
tion of 168,000.
(c) Counterproposal of Vindi-
cator Printing Company. Vindica-
tor Printing Company requested
the additional assignment to
Youngstown of one or more chan-
nels in the 782-890 Mc. band.
(d) Statement in Support of
Vindicator Printing Company
Counterproposal. Vindicator Print-
ing Company stated that Youngs-
town is the only one of the first 30
metropolitan areas of the United
States which has not been assigned
at least 2 VHF channels for com-
mercial use, and is also one of three
of the first 30 metropolitan areas
which has not been assigned at
least five channels; that Youngs-
town is the only principal city of
the first 30 metropolitan areas
which does not have at least three
television channels assigned to it
for commercial use; and that the
City of Youngstown supports three
AM and two FM broadcast stations.
No opposition was filed to the
counterproposal.
(e) Channel 73 can be assigned
to Youngstown in accordance with
the standards adopted herein.
Conclusions
402. It is our view based on the
record that the assignment of an
additional channel to Youngstown
is warranted. Accordingly, the
counterproposal of Vindicator
Printing Company is granted, and
Channel 73 is assigned to Youngs-
town.
Final Assignments 91
403. The following assignments
are adopted:
City
Youngstown, Ohio 27, 33, 73
CINCINNATI, OHIO
404. (a) Proposed Assignments
and Reservation. In the Third No-
tice the Commission proposed the
assignment to Cincinnati of VHF
Channels 5, 9 and 12 and UHF
Channels 48 and 54, with Channel
48 reserved for non-commercial
educational use.
(b) Census Data. The standard
metropolitan area of Cincinnati has
a population of 904,000 and the
City of Cincinnati has a population
of 504,000.
(c) Existing Stations. Crosley
Broadcasting Corporation is li-
censed for the operation of Station
WLWT on Channel 4. The Com-
mission ordered the licensee to
show cause why its license should
not be modified to specify operation
on Channel 5 in lieu of Channel 4.
Radio Cincinnati, Inc., is licensed
for the operation of Station WKRC-
TV on Channel 11. The Commis-
sion ordered the licensee to show
cause why its license should not be
BROADCASTING • Telecasting
91 No request was made on the record
for an educational reservation in
Youngstown.
April 14, 1952 Part II Final TV Report • Page 47
modified to specify operation on
Channel 12 in lieu of Channel 11.
Scripps-Howard Radio, Inc., is li-
censed for the operation of Station
WCPO-TV on Channel 7. The Com-
mission ordered the licensee to
show cause why its license should
not be modified to specify opera-
tion on Channel 9 in lieu of Chan-
nel 7.
(d) Answers to Orders to Show
Cause. The Crosley Broadcasting
Corporation did not object to the
proposed modification of license of
WLWT. Radio Cincinnati, Inc.,
supported the proposed modifica-
tion of license of WKRC-TV.
Scripps-Howard Radio, Inc., did not
object to the proposed modification
of license of WCPO-TV.
(e) Counterproposal of L. B.
Wilson, Inc. L. B. Wilson, Inc. re-
quested the assignment of an ad-
ditional VHF channel to Cincinnati
by making the following changes
in the assignments proposed in the
Third Notice:
ton on Channel 7 and a station in
Cincinnati on Channel 11 (pro-
posed by Plans 1, 2, 3 and 4), (3)
in the Indianapolis area by the
assignment of Channels 8 and 12
in Indianapolis (proposed by Plans
1 and 2), and (4) by the assign-
ment of Channels 8 and 12 in
Huntington, West Virginia (Plans
1, 2, 3 and 4), and (5) by the as-
signment of Channels 9 and 13 in
Chicago (proposed by Plans 3
and 4).
(i) Oppositions and Conflicting
Counterproposals to the L. B.
Wilson, Inc. Counterproposal. Op-
positions to the counterproposal of
L. B. Wilson, Inc., to add an addi-
tional channel at Cincinnati, Ohio,
or counterproposals which conflict
therewith have been filed by the
following parties: Champaign
News-Gazette, Champaign, Illinois;
University of Illinois, Urbana, Illi-
nois; Indianapolis Broadcasting,
Inc., Indianapolis, Indiana; Univer-
Cincinnati for non-commercial edu-
cational use. No objection was filed
to the reservation.
Conclusions: Request for Addi-
tional VHF Channel in Cincinnati
405. It is our view that the coun-
terproposal of L. B. Wilson, Inc.,
requesting the assignment of a
fourth VHF channel to Cincinnati
must be denied. Following are the
co-channel separations below 170
miles in Zone I which would result
under the four alternative plans
submitted by L. B. Wilson, Inc.:
Channel Cities Plan Separation
13 Terre Haute-
Cincinnati 1 157 miles
5 Clarksburg-Cleveland
(Station WEWS) 1 162 miles
4 Indianapolis-Columbus
(Station WLWC) 1 167.4 miles
4 Indianapolis-Columbus
(Station WLWC) 2 167.4 miles
5 Clarksburg-Cleveland
(Station WEWS) 3 162 miles
10 Indianapolis-Columbus
(WBNS-TV) 3 167.5 miles
10 Indianapolis-Columbus
(WBNS-TV) 4 167.5 miles
Since the foregoing separations
nel in Cincinnati is warranted oil:
the basis of the record.93 It was
above noted that the counterpro-
posal requesting an additional VHF
channel for Cincinnati could not be
granted. UHF Channel 74 in Cin
cinnati would meet the required
mileage spacings for channel as
signments in this zone. Accord
ingly, Channel 74 will be added to
Cincinnati.
Conclusions: Show Cause Order
408. An appropriate authoriza
tion will be issued to Crosley
Broadcasting Corp., to specify op
eration of Station WLWT on Chan
nel 5. An appropriate authoriza
tion will be issued to Scripps
Howard Radio, Inc., to specify
operation of WCPO on Channel 9
An appropriate authorization will
be issued to Radio Cincinnati, Inc..
to specify operation of WKRC-TV
on Channel 12.
Conclusions : Cincinnati
Educational Reservation
409. On the basis of the record
VHF Chan-
UHF Chan-
VHF Chan-
UHF Chan-
VHF Chan-
nel No.
nel No.
nel No.
nel No.
nel No.
5, 9, 12
*48, 54
5, 9, llf, 13f
4f , 8, *12
8, 12f
*48, 54
5, 9, llf, 13f
6, 8, *13
20, 26
20, 26
4f, 8, *12
8, 13
*53
*53
8, 12f
3, 11
*15, 21
3, 6f
*15, 21
3, 6f
4
*30, 36
lOf
*30, 46
10f
12
22
5t
22
t
*12
27,33
*3f
27, 33
*3f
10
*57, 63
13f
*57, 63
f
3
20. *26
I2f
20, *26
12f
12
18
3f
18
3f
6
43
12t
43
12f
12
18
6f
18
6f
13
39, *45
2, 5, 7,
20. 26, 32,
9, *11
38,44
49, 55
38
Cincinnati, O.
Indianapolis, Ind
Huntington, W. Va.
Louisville, Ky.
Bloomington, Ind.
Clarksburg, W. Va.
Urbana, HI.
Terre Haute, Ind.
Springfield, HI.
Kirksville, Mo.
Paducah, Ky.
Cape Girardeau, Mo.
Rockford, 111.
Chicago, HI.
Muncie, Ind.
Connorsville, Ind.
Richmond. Ind.
Steubenville, O.
Washington, Pa.
(f ) Statement in Support of L. B.
Wilson, Inc. Counterproposal. L. B.
Wilson, Inc., stated that Cincinnati
is one of the outstanding cities of
the Ohio Valley and the mid-west;
that it is recognized as one of the
outstanding wholesale markets and
manufacturing centers; and that
the need and interest for an addi-
tional television channel is evi-
denced by the 258,000 television re-
ceiving sets presently in the hands
of consumers in the area.
(g) The counterproposals of L. B.
Wilson, Inc. would result in the
following co-channel separations
below 170 miles in Zone I:
Channel Cities Plan Separation
13 Terre Haute-Cincinnati
1 157 miles
5 Clarksburg-Clevelaind
(Station WEWS) 1 162 miles
4 5: Indianapolis-Columbus
(Station WLWC) 1 167.4 miles
4 Indianapolis-Columbus
(Station WLWC) 2 167.4 miles
5 Clarksburg-Cleveland
(Station WEWS) 3 162 miles
10 Indianapolis- Columbus
(WBNS-TV) 3 167.5 miles
10 Indianapolis-Columbus
(WBNS-TV) 4 167.5 miles
(h) The L. B. Wilson counter-
proposal would also result in oscil-
lator radiation interference. Such
interference would be encountered
(1) in the Cincinnati area by the
assignment of Channels 9 and 13
to that community (proposed by
Plans 1, 2, 3 and 4), (2) in areas
served jointly by a station in Day-
*48, 54
20, 55f
*53
*15, 21
*30, 36
22,48?
27, 33
41f , *57, 63
20, *26
18
43
18
23f, 49
32f
26f
63f
51f
5,9,llf,13
6,8,*10f
8,12f
3,12f
f
2,5,7,9
*ll,13f
*48,54
20,26
*53
*15,21
39,*45
20,26,32
38,44
5,9,llf,13
6,8,*10t
8,12t
3,12f
t
2,5,7,9,
*ll,13f
*48,54
20,55f
*53
*15,21
22,48?
41f,57,63
39,*45,51f
20,26,32
38,44
23f,49
32
26
63
51
»2 Station WTVN and WFBM-TV are
licensed to operate on Channel 6 at
Columbus and Indianapolis, respective-
ly. The Third Notice proposed to con-
tinue the assignment of Channel 6 to
both cities. Plans 1 and 2 of the L. B.
Wilson, Inc., counterproposal would
substitute Channel 4 for Channel 6 at
Indianapolis thereby requiring modifi-
cation of the WFBM-TV license.
Page 48 • April 14, 1952 Part II Final TV Report
sal Broadcasting Company, Indian-
apolis, Indiana; West Central
Broadcasting Company, Inc., Pe-
oria, Illinois; Ohio State Univer-
sity, Columbus, Ohio; Ashland
Broadcasting Company, Ashland,
Kentucky; Southern Illinois Uni-
versity, Carbondale, Illinois; Wil-
liam H. Block Company, Indian-
apolis, Indiana; Cedar Rapids Ga-
zette, Cedar Rapids, Iowa; Mid-
America Broadcasting Corpora-
tion, Louisville, Kentucky; WHAS,
Inc., Louisville, Kentucky; Radio
Cincinnati, Inc. (WKRC-TV) Cin-
cinnati, Ohio; Quad-City Broad-
casting Corporation, Moline, Illi-
nois; Peoria Broadcasting Com-
pany, Peoria, Illinois; WCAE, Inc.,
Pittsburgh, Pennsylvania; WFBM,
Inc., Indianapolis, Indiana; Wabash
Valley Broadcasting Corporation,
Terre Haute, Indiana; Crosley
Broadcasting Corporation (WLWC),
Columbus, Ohio; Dispatch Printing
Company (WBNS-TV) Columbus,
Ohio; Scripps-Howard Radio, Inc.
(WEWS), Cleveland, Ohio; Rock-
ford Broadcasters, Inc., Rockford,
Illinois; joint opposition filed by
Cleveland Broadcasting Company,
Inc.; United Broadcasting Com-
pany; the WGAR Broadcasting
Company and WJW, Inc., all of
Cleveland, Ohio; WIBC, Inc., In-
dianapolis Indiana; Southeastern
Ohio Broadcasting Company, Inc.,
Zanesville, Ohio; Radio Indianapo-
lis, Inc., Indianapolis, Indiana;
Hirsch Broadcasting Company, Cape
Girardeau, Missouri; and Columbia
Broadcasting System, Inc., Chica-
go, Illinois.
(j) The Cincinnati Educational
Reservation. Civic, religious, and
educational institutions supported
the reservation of Channel 48 in
are below the minimum of 170
miles provided for Zone I the al-
ternative plans of L. B. Wilson can-
not be adopted.
406. In addition alternative Plans
2 and 4 would substitute UHF
channels for VHF channels pro-
posed in the Third Notice for other
cities and Plan 3 deletes VHF
channels with no replacements
therefor. The Commission, in the
Third Notice, proposed the assign-
ment of one VHF channel for Terre
Haute, one VHF channel for Rock-
ford, and one VHF channel for
Clarksburg. Plan 2 would delete
the only VHF channels proposed to
be assigned at Terre Haute and
Clarksburg. Plan 3 would delete
the only VHF channels proposed
to be assigned to Terre Haute and
Rockford. Plan 4 would delete the
only VHF channels proposed for
Terre Haute, Clarksburg and Rock-
ford. Under the foregoing plans,
the number of possible VHF as-
signments would be decreased since
the number of VHF assignments
required to be deleted under each
plan would exceed the number of
VHF assignments which would be
added. It is our view that the de-
letion of the only VHF channel as-
signed to these communities in or-
der to assign a fourth VHF chan-
nel to Cincinnati is not warranted.
In addition to the foregoing, each
of L. B. Wilson's plans would re-
sult in oscillator radiation interfer-
ence. In view of the foregoing, the
counterproposal of L. B. Wilson,
Inc., to assign an addtional VHF
channel to Cincinnati is denied.
Conclusions: Additional Channel
for Cincinnati
407. We are of the view that the
assignment of an additional chan-
the reservation of Channel 48 for
non-commercial educational use in
Cincinnati is finalized.
Final Assignments and
Reservation
410. The following assignments
and reservation are adopted:
City
Cincinnati, Ohio 5, 9, 12 *48, 54, 74
CLEVELAND AND SANDUSKY,
OHIO
411. (a) Proposed Assignments
and Reservation. In the Third No-
tice the Commission proposed the
assignment to Cleveland of VHF
Channels 3, 5, and 8, and UHF
Channels 19 and 25 with Channel
25 to be reserved for non-commer-
cial educational use, and the as-
signment to Sandusky of UHF
Channel 59.
(b) Census Data. The Cleveland
standard metropolitan area has a
population of 1,466,000 and the City
of Cleveland has a population of
915,000. The City of Sandusky has
a population of 29,000.
(c) Existing Stations. The Na-
tional Broadcasting Company, Inc.
is licensed for the operation of
Station WNBK Cleveland, on Chan-
nel 4. The Commission ordered the
licensee to show cause why its li-
cense should not be modified to
specify operation on Channel 3 in
lieu of Channel 4. Empire Coil Co.
Inc., is licensed for the operation
of Station WXEL on Channel 9 in
Cleveland. The Commission ordered
the licensee to show cause why its
license should not be modified to
03 See also our discussion above in con-
nection with the addition of a UHF
channel to Pittsburgh.
BROADCASTING • Telecasting
specify operation on Channel 8 in
lieu of Channel 9. Scripps-Howard
Radio, Inc., is licensed for the
operation of Station WEWS on
Channel 5 in Cleveland.
(d) Answers to Orders to Show
Cause. The National Broadcasting
Company, Inc., supported the pro-
posed modification of the WNBK
license, and Empire Coil, Inc., sup-
ported the proposed modification of
the WXEL license.
Cleveland
412. (a) Joint Counterproposal
of Cleveland Broadcasting Com-
pany, Inc., United Broadcasting
Company; the WGAR Broadcast-
ing Company; and WWJ, Inc. The
above named parties filed a joint
counterproposal which would add
UHF Channels 31, 59 and 65 to
Cleveland and change the educa-
tional reservation from Channel 25
to Channel 65. Channel 65 would
be added without making other
changes in the channels proposed
to be assigned in the Third Notice;
Channel 59 would be added by sub-
stituting Channel 42 for Channel
59 at Sandusky, Ohio; and Channel
31 would be added by making the
following other changes in the
channel assignments proposed in
the Third Notice:
City
joint counterproposal of Cleveland
Broadcasting Company, et al, which
requests that UHF Channel 65 be
added to Cleveland also requests
that Channel 65 be reserved in lieu
of Channel 25.
Conclusions: Additional UHF
Channels
413. It is our view that the rec-
ord warrants the additional assign-
ment of a UHF channel to Cleve-
land, Ohio' largest city and the sev-
enth largest city in population in
the United States. We are not of
the opinion, however, that the rec-
ord supports the addition of more
than one UHF channel to Cleve-
land. We believe that the assign-
ment of one additional channel
making a total of 6 channels to a
community the size of Cleveland
compares favorably with the num-
ber assigned to communities of
similar size. Moreover, the avail-
ability of additional channels, for
assignment in the area, particularly
in the 782-890 Mc. band, is ex-
tremely limited and the assignment
of a greater number of channels to
Cleveland would decrease the avail-
ability of such channels to other
cities and communities in the area.
There remains for decision which
COLUMBUS, OHIO
(a) Proposed Assignments and
Reservation. In the Third Notice
the Commission proposed the as-
signment to Columbus of VHF
Channels 4, 6 and 10, and UHF
Channels 34 and 40 with Channel
34 to be reserved for non-commer-
cial educational use.
(b) Census Data. The Columbus
standard metropolitan area has a
population of 503,000 and the City
of Columbus has a population of
389,000.
(c) Existing Stations. Crosley
Broadcasting Corporation is li-
censed for the operation of Station
WLWC on Channel 3. The Com-
mission has ordered the licensee to
show cause why its license should
not be modified to specify opera-
tion on Channel 4 in lieu of Chan-
nel 5. The Dispatch Printing
Company is licensed for the opera-
tion of Station WBNS-TV on Chan-
nel 10. Picture Waves, Inc., is
licensed for the operation of Sta-
tion WTVN on Channel 6.
(d) Answer to Order to Show
Cause. The Crosley Broadcasting
Corporation has not objected to the
proposed modification of the
WLWC license.
Third Notice
Proposed Changes
2, 11, *13
Cleveland, Ohio
Detroit, Mich.
DuBois, Pa.
Findlay, Ohio
Gallipolis, Ohio
Lexington, Ky.
Lorain, Ohio
Marion, Ohio
Massillon, Ohio
Pittsburgh, Pa.
Windsor, Ont.
(b) Statement in Support of the
Joint Counterproposal. The parties
stated in support of the joint coun-
terproposal that the four commer-
cial channels proposed by the Third
Notice are inadequate to meet the
needs of Cleveland; that Cleveland
is Ohio's largest city and the sev-
enth largest city in population in
the United States; that there is a
strong demand in the area for ad-
ditional television service; and that
there are approximately 500,000
television receivers in the Cleve-
land area.
(c) Opposition and Conflicting
Counterproposals. The request to
add Channel 65 to Cleveland is mu-
tually exclusive with the counter-
proposal of WCAE, Inc., at Pitts-
burgh, Pennsylvania, and the coun-
terproposal of the Trebit Corpora-
tion at Flint, Michigan. The coun-
terproposals of both WCAE, Inc.,
and the Trebit Corporation have
been denied elsewhere in this Re-
port for the reason there stated.
The request to assign Channel 59
to Cleveland by substituting Chan-
nel 42 in Sandusky, Ohio for Chan-
nel 59 is not in conflict with any
other counterproposals nor have
oppositions been filed thereto. Op-
positions or conflicting counter-
proposals to the counterproposal to
assign Channel 31 to Cleveland
have been filed by Pittsburgh Ra-
dio Supply House, Pittsburgh,
Pennsylvania; WVBP, Beaver Falls,
Pennsylvania; and Tri- County
Broadcasting Company, DuBois,
Pennsylvania.
(d) The Cleveland Educational
Reservation. The Board of Educa-
tion and the Superintendent of
Schools supported the reservation
of Channel 25 in Cleveland for non-
commercial educational use. No
objection was filed to the reserva-
tion of a channel, however, the
BROADCASTING • Telecasting
19, *25
50, *56, 62
31
53
32, :
19, 25, 31 f
38?, *56, 62
60f
24f
33f
18f , 27
23f
18t
53f
16f , 47
32, 50-f
of the three channels requested by
the joint counterproposal should be
assigned as an additional channel
for Cleveland and what other
changes, if any, should be adopted.
It is our view that the most effi-
cient assignment plan for the area
is created if Channel 65 is added to
Cleveland and Channel 42 is sub-
stituted for Channel 59 in San-
dusky. Channel 59 will remain un-
assigned in the area and thus will
be available for assignment later
in accordance with the procedures
adopted herein. It is our view that
other changes in channel assign-
ments which were requested by the
counterproposal, should not be
adopted.
Conclusions: The Educational
Reservation
414. It is our view that the rec-
ord supports the proposed reserva-
tion of Channel 25 in Cleveland for
non-commercial educational use.
The Commission does not recognize
differences in UHF channels for
assignment purposes. We see no
merit, therefore, in the request of
the Cleveland parties that the edu-
cational reservation be shifted
from Channel 25 to Channel 65 and
this request is denied.
Conclusions: Show Cause Orders
415. An approprite authorization
will be issued to National Broad-
casting Company, Inc., to specify
operation of WNBK on Channel 3.
An appropriate authorization will
be issued to Empire Coil Company,
Inc. to specify operation of WXEL
on Channel 8.
Final Assignments and
Reservation
416. The following assignments
and reservation are adopted:
VHF Chan- UHF Chan-
City nel No. nel No.
(e) Counterproposal of Ohio
State University. Ohio State Uni-
versity requested the additional
assignment of VHF Channel 12 to
Columbus and the reservation of
that channel for non-commercial
educational use by making the fol-
lowing changes in the assignments
proposed in the Third Notice:
Clarksburg and Huntington, West
Virginia would be practical; that
the deletion of VHF Channel 12
from Clarksburg and the addition
of that channel to Cumberland,
Maryland, would provide VHF
service to a larger community;
that the deletion of VHF Channel
*13 from Indianapolis would not
deprive Indianapolis of a commer-
cial VHF service; that if a UHF
channel were reserved for educa-
tional use in Indianapolis a strong
incentive would be furnished pres-
ent set owners to buy adapters to
receive UHF signals; that a VHF
channel in Columbus could provide
educational television service in the
immediate future to 55 percent of
the homes in the Columbus area
now equipped with VHF sets
(229,000 sets as of October 1, 1951)
and that the operation of a UHF
station in Columbus is a commer-
cial impossibility and an educa-
tional impracticability. The Ohio
State University counterproposals
would result in oscillator radiation
interference in the Cincinnati area
by the assignment of Channels 9
and 13 to that community.
(g) The Columbus Public Schools
supported the reservation of Chan-
nel 34 in Columbus for non-com-
mercial educational use. Aside
from the position taken by Ohio
State University no objection was
filed to the reservation of this
channel.
(h) Oppositions and Conflicting
Counterproposals to the Counter-
proposal of Ohio State University.
Oppositions and conflicting coun-
terproposals were filed by: Radio
Cincinnati, Inc., Cincinnati, Ohio;
Clarksburg Broadcasting Corp.,
and Ohio Valley Broadcasting
Corp., both of Clarksburg, West
Va.; Universal Broadcasting Com-
pany, Inc., Crosley Broadcasting
Corporation, WIBC, Inc., William
H. Block Company, and Indianap-
olis Broadcasting Company, all of
Indianapolis, Indiana; Huntington
Radio Corporation, Huntington,
City
Third Notice
Proposed Changes
Columbus, Ohio 4, 6, 10
Cincinnati, Ohio 5, 9, 12
Clarksburg, W. Va. 12
Cumberland, Md.
Indianapolis, Ind. 6, 8, *13
Huntington, W. Va. 8, 13
(f) Statement in Support of
Ohio State University Counter-
proposal. In support of its coun-
terproposal Ohio State University
stated that it is the largest institu-
tion of higher education in Ohio;
that it expects to construct a VHF
educational station immediately if
Channel 12 is assigned to Columbus
and reserved for non-commercial
educational use; that adequate
funds are available for the con-
struction and operation of a sta-
tion; that it began broadcasting
educational programs in 1922; that
it broadcasts programs direct to
classroom receivers in Ohio
schools; and that the annual budget
for the operation of its stations is
over $150,000. With respect to the
requested substitution of a UHF
channel for the VHF channel pro-
posed for Clarksburg in the Third
Notice, it was asserted that Clarks-
burg, West Virginia, could best be
served by UHF channels exclu-
sively: that the use of UHF in
*34, 40
*48, 54
22
17
20, 26 1
*53
94 The counterproposal did not specify
the channel to be reserved for non-
commercial educational use in Indian-
apolis.
West Va., and Ashland Broadcast-
ing Company, Ashland, Kentucky.
Conclusions: Columbus Educa-
tional Reservation
418. It is our view that the
counterproposal of Ohio State Uni-
versity should be denied since it
would result in an inefficient utiliza-
tion of the available frequencies.
The counterpsoposal would delete
VHF channels from three other
cities of large size and importance
and would assign VHF channels to
only two cities in order to secure an
additional assignment for Colum-
bus.
We do not believe that the record
supports the basis for this reduc-
tion in the total number of assign-
ments proposed in the Third No-
tice. Further, the counterproposal
would delete the only VHF assign-
ment at Clarksburg, West Virginia,
with a population of 32,000; reduce
the VHF assignments at Hunting-
ton, West Virginia, with a popula-
tion of 86,000 and a metropolitan
area population of 246„000 from
two to one; and reduce from three
to two the VHF assignments pro-
April 14, 1952 Part II Final TV Report • Page 49
posed for Indianapolis, with a
population of 427,000 and a metro-
politan area population of 552,000.
We do not believe this reduction
in service is justified by the addi-
tional assignment of one VHF
channel to Cumberland with a
population of 38,000 (where no re-
quest for such assignment has been
made by any Cumberland party);
and the increase in the VHF as-
signments of Columbus from three
to four. The counterproposal would
also result in oscillator radiation
interference. Accordingly, the coun-
terproposal of Ohio State Univer-
sity for the additional assignment
of VHF Channel 12 to Columbus
and its reservation for non-com-
mercial educational use is denied;
and the proposed reservation of
Channel 34 for non-commercial
educational use in Columbus is
finalized.
Conclusions: Show Cause Order
419. An appropriate authoriza-
tion to Crosley Broadcasting Cor-
poration will be issued to specify
operation of Station WLWC on
Channel 4.
Final Assignments and
Reservation
420. The following assignments
and reservation are adopted:
City
(c) Oppositions and Conflicting
Counterproposals to Counterpro-
posals of WSAZ, Inc. No opposi-
tions or conflicting counterpropos-
als were filed to the counterpro-
posal of WSAZ, Inc., to assign
Channel 3 to Huntington in ex-
change for Channel 8 and for
modification of the WSAZ-TV li-
cense to specify operation on
Channel 3.
(d) The Huntington Educational
Reservation. The JCET, Marshall
College, and the Board of Educa-
tion supported the reservation of
Channel 53 in Huntington for non-
commercial educational use. No
objection was filed to the reserva-
tion of this channel.
Charleston
423. The Charleston Educational
Reservation.
The JCET, Morris Harvey Col-
lege and the Kanawha County
Schools supported the reservation
of Channel 43 in Charleston for
non-commercial educational use.
No opposition was filed to the res-
ervation of this channel.
Conclusions : Educational
Reservations
424. In view of the foregoing,
the reservations of Channel 53 in
Huntington and Channel 43 in
(d) Statement in Support of
Southeastern Ohio Broadcasting
System, Inc. Counterproposal.
Southeastern Ohio Broadcasting
System urged that its proposal
would result in the assignment of
an additional channel to Zanes-
ville, without reducing the number
of channels for any community;
that the assignment of Channel 12
to Zanesville, instead of to Clarks-
burg, would result in a more effi-
City
that the assignment of Channel 11
in Cincinnati in view of the assign-
ment of Channel 7 in Dayton, Ohio,
is not as engineeringly sound as
the assignment of Channel 12 in
Cincinnati. In view of the fore-
going, the counterproposal of
Southeastern Ohio Broadcasting
System, Inc. is denied.
Final Assignments
429. The following assignments
are adopted:
Zanesville, Ohio
Clarksburg, W. Va.
12
50
cient utilization of channels, and
that the assignment of the VHF
channel in Zanesville would pro-
vide service in an area where there
are many VHF receivers.
INDIANAPOLIS, INDIANA
430. (a) Proposed Assignments
and Reservations. In the Third
Notice the Commission proposed
the following assignments and re
servation:
City
Indianapolis
Columbus, Ohio
HUNTINGTON AND CHARLES-
TON, WEST VIRGINIA
421. (a) Proposed Assignments
and Reservations. In the Third
Notice the Commission proposed
the following assignments and res-
ervations:
City
4, 6, 10
Charleston for non-commercial edu-
cational use are finalized.
Conclusions: Show Cause Order
425. It is our view that the
counterproposal of WSAZ, Inc. is
meritorious, and it is therefore
granted. An appropriate author-
(e) Oppositions and Conflicting
Counterproposals to the Southeast-
ern Ohio Broadcasting System,
Inc. Counterproposal. Oppositions
and conflicting counterproposals
have been filed by Ohio Valley
Broadcasting Company, Clarks-
burg, West Virginia; Radio Cincin-
nati, Inc., Cincinnati, Ohio; L. B.
Wilson, Inc., Cincinnati, Ohio; and
Ohio State University, Columbus,
Ohio.
(f) The Southeastern Ohio
Broadcasting System, Inc. counter-
proposal would result in oscillator
radiation interference in areas
City
6, 8, *13 20, 26
(b) Census Data. The standard
metropolitan area of Indianapolis
has a population of 552,000 and
the city of Indianapolis has a popu-
lation of 427,000.
(c) Existing Stations. WFBM,
Inc., is licensed for the operation of
Station WFBM-TV on Channel 6.
(d) Counterproposal of WIBC,
Inc. WIBC, Inc., requested the
additional assignment of Channel
4 to Indianapolis by substituting
UHF Channel 51 in Terre Haute,
Indiana for VHF Channel 10,
and by making the following
changes in the assignments pro-
posed in the Third Notice: 96
Notice Proposed Changes
UHF Chan- VHF Chan- UHF Chan-
(b) Census Data. The standard
metropolitan area of Huntington
has a population of 246,000 and the
City of Huntington has a popula-
tion of 86,000. The metropolitan
area of Charleston has a population
of 322,000 and the city of Charles-
ton has a population of 74,000.
(c) Existing Stations. WSAZ,
Inc. is licensed for the operation of
Station WSAZ-TV on Channel 5 in
Huntington. The Commission has
ordered the licensee to show cause
why its license should not be mod-
ified to specify operation on Chan-
nel 8 in lieu of Channel 5.
Huntington
422. (a) Answer to Order to
Show Cause and Counterproposal
of WSAZ, Inc. WSAZ, Inc. op-
posed the Commission's proposal
that it move its existing station to
Channel 8, and has made a counter-
proposal requesting that the license
of WSAZ-TV be modified to spec-
ify operation on Channel 3. This
change could be accomplished by
substituting the assignment of
Channel 3 for Channel 8 in Hun-
tington and substituting the as-
signment of Channel 8 for Channel
3 in Charleston, West Virginia.
(b) Statement in Support of
Counterproposal of WSAZ, Inc.
WSAZ, Inc. asserted that the cost
of conversion from Channel 5 to
Channel 8 would be substantially
greater than the cost of conversion
from Channel 5 to Channel 3; that
changing to Channel 8 would re-
quire existing set owners to
change their antennas which would
not be necessary if the change
were to Channel 3.
ization to WSAZ, Inc. will be is-
sued to specify operation of
WSAZ-TV on Channel 3.
Final Assignments and
Reservations
426. The following assignments
and reservations are adopted:
Indianapolis, Ind.
Terre Haute, Ind.
Bloomington, Ind.
Logansport, Ind.
Vincennes, Ind.
Lincoln, 111.
Olney, 111.
Findlay, Ohio
6, 8, *13
10
4
20, 26
*57, 63
*30, 36
51
44
53
16
53
4f , 6, 8, 13
t
10t
*20, 26
51f , *57, 63
*30, 36
53f
16f
55f
44f
39f
served by a station operating on
Channel 11 in Cincinnati and a
station operating on Channel 7 in
ZANESVILLE, OHIO, AND
CLARKSBURG, WEST
VIRGINIA
427. (a) Proposed Assignments.
In the Third Notice the Commis-
sion proposed the following assign-
ments:
City
Zanesville, Ohio 50
Clarksburg, W. Va. 12 22
(b) Census Data. The popula-
tion of Zanesville is 41,000. The
population of Clarksburg is 32,000.
(c) Counterproposal of South-
eastern Ohio Broadcasting System,
Inc. Southeastern Ohio Broadcast-
ing System, Inc., requested the
deletion of Channel 12 from Clarks-
burg and its assignment to Zanes-
ville by making the following
changes in the assignments pro-
posed in the Third Notice:
Dayton, Ohio. Such interferences
would be within the Grade A serv-
ice areas of these stations.
Conclusions
428. We are of the opinion in
view of the foregoing that the
record does not support the dele-
tion of the only VHF channel for
Clarksburg, West Virginia. As we
pointed out in the Third Notice,
efforts have been made to minimize
oscillator radiation interfernce
without reducing the number of
VHF assignments in the proposed
table. The Southeastern proposal
would result in no additional VHF
assignment and in addition would
create oscillator radiation interfer-
ence from the operation of Channel
11 in Cincinnati and Channel 7 in
Dayton. Accordingly, we believe
City
Third Notice
Proposed Changes
(e) Statement in Support of
WIBC, Inc. Counterproposal.
WIBC, Inc., urged that the public
interest requires the grant of an
additional assignment to Indianap-
olis where this can be achieved
without reducing the number of
channels assigned to any commu-
nity. WIBC, Inc., contended that
its counterproposal would result
in a gain of Grade B service and
that the size and economic impor-
tance of the Indianapolis area ne-
cessitate the assignment of an addi-
tional VHF channel for that com-
munity. WIBC, Inc., argued that
since Terre Haute presently has no
"reliable" VHF service and few
VHF receivers outstanding, this
community could utilize a UHF
channel instead of a VHF channel
without rendering any sizable pub-
lic investment obsolete. WIBC,
Inc., submitted that its counter-
proposal would encourage the pop-
ularity and growth of UHF and
would foster competition in Terre
Haute.
(f) The assignment of Channel
4 in Indianapolis would result in
a 168 mile co-channel assignment
separation between Indianapolis
and Columbus, Ohio. The minimum
co-channel assignment separation
for this zone is 170 miles. The
WIBC, Inc., counterproposal would
also assign UHF Channel 51 to
Zanesville, Ohio
Clarksburg, W. Va.
Cincinnati, Ohio
Louisville, Ky.
12
5, 9, 12
3, 11
12f
t
5, 9, llf
3, 12t
22, 65t
*48, 54
*15, 21
95 WIBC, Inc., also requested that the
educational reservation in Indianapolis
be moved to a UHF channel.
Page 50 • April 14, 1952 Part II Final TV Report
BROADCASTING • Telecasting
Terre Haute at a distance of only
49 miles from Bloomington where
UHF Channel 36 is assigned by
the Commission. Channels 36 and
51 must be 75 miles apart in order
to satisfy the mileage separation
required to prevent picture image
interference.
(g) Conflicting Counterproposals
and Oppositions to the WIBC, Inc.
Counterproposal. The WIBC, Inc.,
counterproposal is mutually exclu-
sive with the following other coun-
terproposals: Joint counterpropo-
sal of Cleveland Broadcasting
Company, Inc., United Broadcast-
ing Company, WGAR Broadcasting
Company, and WWJ, Inc.; Ohio
State University; Columbia Broad-
casting System, Inc.; Radio Indi-
anapolis, Inc.; Logansport Broad-
casting Corporation and Owens-
boro On The Air, Inc.; Radio Ken-
tucky, Inc.; Southern Illinois Uni-
versity; Champaign News Gazette;
and Evansville Chamber of Com-
merce. In addition, oppositions to
the WIBC, Inc., counterproposal
were filed by the following parties:
Crosley Broadcasting Corporation,
Columbus, Ohio; Wabash Valley
Broadcasting Company; Columbia
Broadcasting System, Inc., and
Logansport Broadcasting Corpora-
tion and Owensboro On The Air,
Inc.
1 (h) Counterproposal of William
H. Block Company. William H.
Block Company requested the ad-
ditional assignment of VHF Chan-
nel 10 to Indianapolis by substitut-
ing UHF Channel 41 in Terre
Haute for Channel 10, as follows:
L. B. Wilson, Inc.; and Mid- Ameri-
can Broadcasting Corporation. In
addition, oppositions to the coun-
terproposal of William H. Block
Company were filed by the follow-
ing parties: Dispatch Printing
Company; Columbia Broadcasting
System, Inc., Chicago, Illinois;
Mid-American Broadcasting Cor-
poration; Wabash Valley Broad-
casting Company and Logansport
Broadcasting Corporation and
Owensboro On The Air, Inc.
(k) Counterproposal of Radio
Indianapolis, Inc. Radio Indian-
apolis, Inc., requested the addi-
tional assignment of UHF Chan-
nel 38, or a channel in the 782-890
Mc. band to Indianapolis by making
the following changes in the as-
signments proposed in the Third
Notice:96
VHF Channel 13 in Indianapolis
for non - commercial educational
purposes and indicating that the
reservation of a UHF channel
would satisfy their requirements.
No sworn statements were filed by
educators in Indianapolis support-
ing the reservation of Channel 13.
The JCET submitted a sworn state-
ment supporting the reservation of
UHF Channel 20 for non-commer-
cial educational use in Indianapolis
based on the stated preference of
the educational institutions in the
Indianapolis area for a UHF res-
ervation rather than VHF Chan-
nel 13.
Conclusions : Indianapolis
Educational Reservation
431. Both commercial and edu-
cational interests in Indianapolis
Third Notice
Proposed Changes
Indianapolis, Ind.
Connersville, Ind.
Kokomo, Ind.
Marion, Ind.
(1) Statement in Support of
Radio Indianapolis, Inc. Counter-
proposal. Radio Indianapolis, Inc.
contended that the assignment of
UHF Channel 38 in Indianapolis
could be accomplished in compli-
ance with the minimum separation
requirements with the exception
that Channel 45 at Connersville,
Indiana, would be only 53 miles
from Indianapolis. Channels 38 and
Third Notice
Proposed Changes
6, 8, 10f, *13
t
(i) Statement in Support of Wil-
liam H. Block Company Counter-
proposal. William H. Block Com-
pany urged that the assignment of
Channel 10 in Indianapolis would
i provide a new television service to
a greater number of persons as
compared with the utilization of
Channel 10 in Terre Haute. While
i the assignment of Channel 10 to
■Indianapolis would result in a 168
Imile separation between that city
land Station WBNS-TV presently
operating on Channel 10 in Colum-
!bus, Ohio, William H. Block Com-
ipany contended that a transmitter
:site could be selected in Indianap-
olis to provide 170 mile co-channel
spacing. It was also urged that
even with a 168 mile separation,
interference would not be substan-
tial. The William H. Block Com-
pany counterproposal would assign
UHF Channel 41 to Terre Haute,
70 miles from Indianapolis where
UHF Channel 26 is assigned by
the Commission. Channels that are
thus spaced 15 apart are required
,to have a separation of 75 miles in
order to prevent picture image in-
terference. William H. Block Com-
pany contended that a separation
of 75 miles between transmitters
could be achieved and that no ob-
jectionable interference would re-
sult.
(j) Conflicting Counterproposals
and Oppositions to the William H.
Block Company Counterproposal.
The counterproposal of William H.
Block Company is mutually exclu-
sive with the following other coun-
;erproposals : Logansport Broad-
casting Corporation and Owens-
Doro On the Air, Inc.; Ohio State
University; Columbia Broadcast-
ing System, Inc., Chicago, Illinois;
45, being 7 channels apart, must be
separated by at least 60 miles to
prevent interference due to oscil-
lator radiation.
(m) Oppositions and Conflicting
Counterproposals to the Radio In-
dianapolis, Inc. Counterproposal.
Conflicting counterprosals and op-
positions to the counterproposal of
Radio Indianapolis, Inc., for Chan-
nel 38 have been filed by WIBC,
Inc., Indianapolis, Indiana and Co-
lumbia Broadcasting System, Inc.,
Chicago, Illinois. In addition, the
Radio Indianapolis, Inc. counter-
proposal conflicts with the coun-
terproposal of L. B. Wilson, Inc.
for Cincinnati, Ohio.
(n) The Indianapolis Educational
Reservation. Indianapolis Broad-
casting, Inc.; Universal Broadcast-
ing Company; WIBC, Inc.; and Ra-
dio Indianapolis, Inc., all of Indian-
apolis, filed counterproposals re-
questing that the educational reser-
vation in Indianapolis be removed
from VHF Channel 13 and shifted
to a UHF channel. In support of
its counterproposal, Indianapolis
Broadcasting, Inc. submitted let-
ters from Indiana University, But-
ler University, DePauw University,
Wabash College, Jordan College of
Music, Franklin College, Purdue
University, Indianapolis Public
Schools, and the Superintendent of
Schools of the Archdiocese of In-
dianapolis, stating that these in-
stitutions did not intend to utilize
08 Radio Indianapolis, Inc. also requested
that the educational reservation in
Indianapolis be shifted to a UHF chan-
nel.
87 No changes would be required to as-
sign a channel in the 782-890 Mc. band
to Indianapolis.
*20, 26, 38+
(or flex.
chan.)07
45+
29+
31+
have requested that the educational
reservation be shifted from VHF
Channel 13 to a UHF channel, and
the J CET has urged the reservation
of UHF Channel 20 in Indianapolis
for non - commercial educational
purposes. The evidence indicates,
therefore, that the educators in
Indianapolis do not intend to util-
ize VHF Channel 13 for non-com-
mercial educational purposes and
that the reservation of a UHF
channel would satisfy the needs of
the educators in this community.
an additional VHF channel to In-
dianapolis at the expense of the
only VHF channel in Terre Haute,
a community of 64,000, is war-
ranted. Moreover, the assignment
of Channel 4 or Channel 10 in In-
dianapolis would result in co-chan-
nel assignment separations between
Indianapolis and Columbus below
170 miles, the minimum assignment
separation for this zone; and the
assignment of UHF Channel 51 to
Terre Haute as proposed by WIBC,
Inc., and of UHF Channel 41 to
Terre Haute as proposed by Wil-
liam H. Block Company, would also
result in separation below the
minimum. In light of the foregoing,
the counterproposals of WIBC, Inc.
and William H. Block Company for
the assignment of an additional
VHF channel in Indianapolis are
denied.
Conclusions: Additional UHF
Assignment in Indianapolis
433. We believe that the record
supports the addition of a UHF
channel in Indianapolis. However,
the counterproposal of Radio In-
dianapolis, Inc. to assign Channel
38 to that community cannot be
granted since it would result in as-
signment separations below the
minimum. However, the alternative
request of Radio Indianapolis, Inc.
seeking a channel in the 782-890 Mc
band for Indianapolis can be
granted since Channel 67 can be
utilized in that city. Accordingly,
the counterproposal of Radio In-
dianapolis, Inc. in so far as it re-
quests the assignment of a channel
in the 782-890 MC band in Indian-
apolis, is granted.
Final Assignments and Reservation
434. The following assignments
and reservation are adopted:
City
Indianapolis
On this basis the JCET supported
the reservation of UHF Channel 20
in Indianapolis. In light of the
above, we believe the record re-
quires the shifting of the educa-
tional reservation from VHF Chan-
LOGANSPORT, INDIANA AND
OWENSBORO, KENTUCKY
435. (a) Proposed Assignments.
In the Third Notice the Commis-
sion proposed the following as-
lowing assignments for Logans-
port, Indiana and Owensboro, Ken-
tucky:
Logansport, Ind.
Owensboro, Ky.
nel 13 to UHF Channel 20. Accord-
ingly, the counterproposals of In-
dianapolis Broadcasting, Inc.; Uni-
versal Broadcasting Company;
WIBC, Inc.; and Radio Indianapo-
lis, Inc., in so far as they request
the shifting of the educational res-
ervation in Indianapolis to a UHF
channel, are granted. UHF Chan-
nel 20 will be reserved in Indian-
apolis for non-commercial educa-
tional use.
Conclusions: Additional UHF
Assignment in Indianapolis
432. The additional assignment
in Indianapolis of Channel 4, as
requested by WIBC, Inc., or of
(b) Census Data. The popula-
tion of Logansport is 21,000 and
the population of Owensboro is
34,000.
(c) Counterproposal of Logans-
port Broadcasting Corporation and
Owensboro On The Air, Inc. A joint
counterproposal was filed by Lo-
gansport Broadcasting Corporation,
Logansport, Indiana, and Owens-
boro On The Air, Inc., Owensboro,
Kentucky, requesting the additional
assignment of Channel 10 to both
Logansport and Owensboro to be
accomplished by shifting Terre
Haute, Indiana, from VHF Channel
10 to a UHF channel as follows:
city
Third Notice
Proposed Changes
Owensboro, Ky.
Logansport, Ind.
Terre Haute, Ind.
Channel 10, as requested by Wil-
liam H. Block Company, can be
accomplished only by substituting
a UHF channel for the only VHF
assignment in Terre Haute. We do
not believe that the assignment of
14 10+ 14
51 10+ 51
*57, 63 + 34+, *57, 63
(d) Statement in Support of
Counterproposal of Logansport
Broadcasting Corporation and
Owensboro On The Air, Inc. Lo-
gansport Broadcasting Corporation
and Owensboro On The Air, Inc..
BROADCASTING • Telecasting
April 14, 1952 Part II Final TV Report • Page 51!
contended that the assignment of
Channel 10 to both Logansport and
Owensboro would provide service
to a greater area and number of
persons as compared with the as-
signment of Channel 10 in Terre
Haute. Logansport Broadcasting-
Corporation and Owensboro On
The Air, Inc., suggested UHF
Channel 34 as a replacement for
VHF Channel 10 in Terre Haute.
It was recognized, however, that
Channel 34 at Terre Haute, being-
only 152 miles from the co-channel
assignment at Carbondale, Illinois,
would not meet the minimum sepa-
ration for co-channel UHF assign-
ments in this area. It was also sug-
gested that UHF Channel 51, as
proposed by WIBC, Inc., or UHF
Channel 41 as proposed by William
H. Block Company, in connection
with their counterproposal for In-
dianapolis, be assigned in Terre
Haute to replace VHF Chan-
nel 10.os
(e) Conflicting Counterproposals
and Oppositions to the Logansport
Broadcasting Corporation and
9S Wabash Valley Broadcasting Corpora-
tion filed a Motion to Strike paragraph
22 of the "Written Presentation in Lieu
of Hearing" filed by WSAL and WVJS
(Logansport Broadcasting Corporation
and Owensboro On the Air, Inc.) on
September 10, 1951 for the reason that
the joint counterproposal of WSAL and
WVJS filed on May 7, 1951 proposed the
deletion of Channel 10 from Terre
Haute, Indiana, and the substitution of
Channel 34 therefor; that in paragraph
22 of the September 10, 1951 statement
they admitted the impracticability of
assigning Channel 34 to Terre Haute and
abandoned that portion of their counter-
proposal; that in the same document of
September 10, 1951, WSAL and WVJS
proposed for the first time that Channel
41 or 51, or a flexibility channel, or one
of the "unused channels in the area"
be assigned to Terre Haute. WSAL and
WVJS filed an opposition to the above-
mentioned Motion to Strike admitting
that such material objected to did not
appear in prior presentations made by
them but said that such material has
been properly submitted as evidence by-
other parties to this proceeding (by
William H. Block Co.; WIBC, Inc.; L.
B. Wilson, Inc.) and therefore may be
properly recited and relied upon by
WSAL and WVJS. The Motion to Strike
is GRANTED but the Commission has
considered all the evidence which has
been offered by other parties to this
proceeding with respect to the possible
assienment to Terre Haute.
WSAL and WVJS filed with the Com-
mission a "Motion to Strike and For
Other Relief and Opposition to Motion
to Strike" and a "Reply to Brief
of Wabash Valley Broadcasting Corpor-
ation." The Motion to Strike is directed
against certain portions of the testi-
mony in the sworn statements of Wa-
bash Valley Broadcasting Corporation
filed with the Commission on Septem-
ber 8. 1951 and October 8, 1951. The
Opposition to Motion to Strike is di-
rected against the Motion to Strike filed
by Wabash Valley Broadcasting Cor-
poration on October 22, 1951. On No-
vember 26, 1951 Wabash Valley Broad-
casting Corporation filed with the Com-
mission "A Motion to Strike Physically
Documents Filed Late by Logansport
Broadcasting Corporation and Owens-
boro On The Air." Wabash Valley
Broadcasting Corporation moves to
strike for the reason that the Com-
mission's Order of Hearing Procedure
provides that all pleadings and briefs
affecting Groups N through R should
be filed by October 22, 1951 and that the
above-named parties filed their docu-
ments one week late.
The Motion to Strike is GRANTED in
so far as it pertains to the "Reply to
Brief of Wabash Valley Broadcasting
Corporation" and "Motion to Strike"
certain portions of the testimony of
Wabash Valley Broadcasting Corpora-
tion, both filed on October 29, 1951,
since these documents have been filed
one week later than the deadline for
their group. The Motion to Strike is
DENIED in so far as it pertains to the
Opposition to Motion to Strike" filed
by WSAL and WVJS on October 29,
1951 for the Motion to Strike was not
filed until October 22, 1951, the dead-
line date for the group, and WSAL and
WVJS must be allowed the opportunity
to file an opposition to the motion to
strike.
Owensboro On The Air, Inc. Coun-
terproposal. The Logansport-
Owensboro counterproposal con-
flicts with the following other coun-
terproposals: William H. Block
Company, Indianapolis, Indiana;
WIBC, Inc., Indianapolis, Indiana;
L. B. Wilson, Inc., Cincinnati, Ohio;
Twin Valley Broadcasters, Inc.,
Coldwater, Michigan; Quad-City
Broadcasting Corp., Moline, Illi-
nois; Michigan State College, East
Lansing, Michigan; WJR, The
Goodwill Station, Inc., Detroit,
Michigan; and University of South-
ern Illinois, Carbondale, Illinois. In
addition, oppositions to the Logans-
port-Owensboro counterproposal
were filed by the following parties:
Wabash Valley Broadcasting Com-
pany, Terre Haute, Indiana;
WIBC, Inc., Indianapolis, Indiana;
William H. Block Company, In-
dianapolis, Indiana; and WJR, The
Goodwill Station, Inc., Detroit,
Michigan.
Conclusions
436. The counterproposal of Lo-
gansport Broadcasting Corporation
and Owensboro On The Air, Inc.,
would assign Channel 10 in both
Logansport and Owensboro by de-
leting the only VHF channel from
Terre Haute, a community of 64,000
in a metropolitan area of 105,000.
However, the combined population
of both Logansport and Owensboro
is less than the population of Terre
Haute. In view of the size and im-
portance of Terre Haute, we do not
believe that Channel 10 should be
deleted from Terre Haute to pro-
vide a VHF channel for Logans-
port and Owensboro. In light of
the foregoing, the counterproposal
of Logansport Broadcasting Cor-
poration and Owensboro On The
Air, Inc., is denied.
Final Assignments
437. The following assignments
are adopted:
City UHF Channel No.
Logansport, Ind. 51
Owensboro, Ky. 14
FORT WAYNE, INDIANA
438. (a) Proposed Assignments
and Reservations. In the Third
Notice the Commission proposed
the assignment of three UHF chan-
nels to Fort Wayne, Indiana:
Channels 21, 27 and 33, with Chan-
nel 27 reserved for non-commercial
educational use.
(b) Census Data. The Fort
Wayne standard metropolitan area
has a population of 184,000 and
the City of Fort Wayne has a pop-
ulation of 134,000.
(c) Counterproposal of Indiana
Technical College. Indiana Techni-
cal College of Fort Wayne filed a
counterproposal requesting the ad-
ditional assignment of VHF Chan-
nel 5 to Fort Wayne, with power
limited to 14 kw, to be reserved for
non-commercial educational use in
lieu of UHF Channel 27.
(d) Statement in support of In-
diana Technical College Counter-
proposal. Indiana Technical College
stated that the assignment of a
VHF channel in Fort Wayne would
make possible the immediate initi-
ation of a non-commercial educa-
tional television service. Indiana
Technical College stated that it
had received as donations much of
the equipment necessary for the
construction of a VHF station.
None of this equipment would be
adaptable for use in the UHF band.
Accordingly, the Indiana Technical
College stated that if a VHF chan-
nel is not assigned to Fort Wayne
for non-commercial educational
use, "it seems very doubtful at the
present time that the necessary
funds and community interest to
support a non-commercial educa-
tional UHF outlet in Fort Wayne
could be found for several, perhaps
many, years to come." The Mayor
of Fort Wayne stated that the city
has appropriations set aside for
such purposes and that as much
financial assistance as possible
would be given, along with full
assistance in connection with pro-
gramming. The Paterson-Fletcher
Company, Rea Magnet Wire Com-
pany and other business organiza-
tions pledged their full cooperation
in helping to finance the construc-
tion and operation of a non-com-
mercial educational station in Fort
Wayne. The following organiza-
tions in Fort Wayne stated their
intention of assisting in the pro-
gramming of the proposed educa-
tional station: Fort Wayne- Allen
County Chapter of the Red Cross,
Superintendent of Schools, Concor-
dia College, St. Francis College,
Fort Wayne Bible College, Public
Library, Fort Wayne Art School
and Museum, Fort Wayne Civic
Theatre, Fort Wayne Musical So-
ciety, Chamber of Commerce. The
film library of WOI-TV in Ames,
Iowa, has been placed at the dis-
posal of Indiana Technical College
for use on the proposed educational
station. Galbreath Pictures Pro-
duction, Inc., has made available
to the College its film library for
use on the proposed station and has
offered to lend assistance in any
television production problems. The
Capehart - Farnsworth Corporation
has given the support of its organi-
zation and engineering personnel
to the television activities of the
College. The Indiana Technical Col-
lege stated that the Fort Wayne
community enthusiastically sup-
ported the establishment of an edu-
cational television station in Fort
Wayne.
(e) Channel 5 in Fort Wayne
would be 143 miles from existing
television Station WNBQ in Chi-
cago and 139 miles from existing
Station WLWT in Cincinnati, both
operating on Channel 5. However,
Indiana Technical College stated
that no limitation on the operation
of Stations WNBQ and WLWT
would be necessary if a maximum
of 14 kw power at an antenna
height of 500 feet would be speci-
fied in the use of Channel 5 at
Fort Wayne. By limiting power to
14 kw at Fort Wayne, Indiana
Technical College asserted that in-
terference to the Grade A service
areas of WNBQ and WLWT would
be avoided entirely and that less
interference would be caused to the
Grade B service areas of these sta-
tions than would result from the
assignment of a station employing
100 kw power at a separation of
180 miles. In was also contended
that all of the Grade B area loss
due to the operation of a station in
Fort Wayne on Channel 5 as pro-
posed would receive service from
other stations. Indiana Technical
College stated that a station oper-
ating on Channel 5 in Fort Wayne
as proposed would have an inter-
ference-free Grade A service radius
of 17.3 miles and a Grade B inter-
ference-free service radius varying
from a minimum of 25.1 to a maxi-
mum of 34 miles.
City
(f) Indiana Technical Collegi
argued that precedent exists fo:
affording assistance to non-com
mercial educational televisioi
broadcasting, including the opera
tion with low power. In additioi
to the reservation policy adoptee
by the Commission, Indiana Techni
cal College pointed to the conces
sions made to non-commercial Ffr
stations including permission t(
operate with powers of 10 watt:
and less. In connection with A1V
broadcasting, the College submitte<
that the Commission granted mam
exceptions to its general rules, in I
eluding permission for educationa
licensees to discontinue broadcast;
during the summer months. Ac,
cordingly, Indiana Technical Col, i:
lege requested the assignment o
Channel 5 in Fort Wayne to b
utilized with low power.
(g) Opposition to the Indian
Technical College Counterproposal
Crosley Broadcasting Corporation
licensee of Station WLWT, Cin
cinnati, Ohio, and National Broad
casting Company, Inc., licensee o
Station WNBQ, Chicago, Illinoi
filed oppositions to the Indian.
Technical College counterproposal
As noted above, Channel 5 in For
Wayne would be 143 miles fron
Station WNBQ in Chicago and 13
miles from Station WLWT, in Cin;
cinnati. The oppositions of Crosle?
and NBC are based on the interfer
ence which allegedly would be
caused by the operation of a sta
tion in Fort Wayne on Channel 5
Conclusions
439. The assignment of Channe
5 in Fort Wayne would not mee
the minimum co-channel assign
ment separations for Zone I. Whil
Indiana Technical College recog
nizes this deviation, it requestei
that operation be permitted wit]
power limited to 14 kw. We have
in another portion of this Rep-
discussed low power operation
we have there concluded that th ri
public interest would not be servec o
by such operation where an assign n
ment is made in violation of th
minimum separation requirements
We find no reason to deviate fron
our rules with respect to the opera
tion of low power stations. Th<
Commission recognizes that it ha
made special rules with respect t<
power and time of operation fo!
educational stations in other serv
ices. The engineering considera!
tions that are involved in the estab
lishment of low power stations ii
television make it impossible, how
ever, to permit low power oper
ation in the non-commercial eduoa
tional television service. In ligh
of the foregoing, the counterpro
posal of Indiana Technical Collegi
is denied. We believe, however!
that the record supports the res
ervation of UHF Channel 27 ii
Fort Wayne as proposed in thi
Third Notice and the reservation
of Channel 27 in Fort Wayne, i;:
finalized.
Final Assignments
440. The following assignment
are adopted:
UHF Chan-
City nel No.
Fort Wayne, Indiana 21, *27, 33
BLOOMINGTON, INDIANA
441. (a) Proposed Assignment
and Reservation. In the Third No
tice the Commission proposed th
following assignments and reserva
tion to Bloomington, Indiana:
Bloomington, Ind.
Page 52 • April 14, 1952 Part II Final TV Report
BROADCASTING •
*30, 36
Telecastin
! (b) Existing Stations. Sarkes
Tarzian, Inc. has a construction
permit for Station WTTV in
Bloomington on Channel 10, is oper-
ating- under special temporary au-
thorization and has been directed
to show cause why its authorization
should not be modified to specify
operation on Channel 4 in lieu of
Channel 10.
(c) Answer of Sarkes Tarzian,
Inc., to Show Cause Order. Sarkes
Tarzian, Inc., stated that it had no
objection to the Commission's pro-
posal to move Station WTTV from
Channel 10 to Channel 4.
(d) Educational Reservation in
Bloomington. Indiana University
supported the reservation of Chan-
nel 30 in Bloomington, stating that
it hopes to make use of the res-
ervation in cooperation with other
educational institutions in the area.
No oppositions to the reservation
were filed.
Conclusions: Show Cause Order
442. An authorization will be is-
sued to Sarkes Tarzian, Inc., to
specify operation of Station WTTV
on Channel 4 in lieu of Channel 10.
Conclusions : Educational
Reservation
443. In view of the foregoing,
the reservation of Channel 30 in
Bloomington for non-commercial
educational use is finalized.
Final Assignments and Reservation
444. The following assignments
and reservation are adopted:
City
reservation of UHF Channel 56 in
Evansville for non-commercial ed-
ucational use. Incorporated in this
statement were letters of support
of the reservation by the Evans-
ville Chamber of Commerce, Evans-
ville Public Schools, and the Evans-
ville Public Museum. Evansville
College stated that there is interest
among the educational institutions
in the area in working coopera-
tively for the construction and use
of an educational television sta-
tion. The President of the College,
stated that there is "every expecta-
tion that some time in the fore-
seeable future as adjustments are
made, equipment becomes available
in the UHF field, and the probable
cost of equipment and production
are reduced this community will
wish to make television as part of
the total educational facility which
it uses."
(g) The South Central Broad-
casting Corporation, Evansville,
Indiana, supported the reservation
of Channel 56 for non-commercial
educational use provided the time
of reservation is not unduly pro-
longed, and suggested that a time
limitation of one year be placed
on the reservation.
Conclusions: Additional
Assignments
446. We believe that the record
does not support the assignment
of additional channels to Evans-
ville. The assignment of Channel
Bloomington, Ind.
EVANSVILLE, INDIANA
445. (a) Proposed Assignments
and Reservation. In the Third No-
tice the Commission proposed the
assignment of 4 channels to Evans-
ville, Indiana: VHF Channel 7 and
UHF Channels 50, 56 and 62, with
Channel 56 reserved for non-com-
mercial educational purposes.
\ (b) Census Data. The standard
metropolitan area of Evansville
has a population of 160,000 and the
City of Evansville has a popula-
tion of 129,000.
(c) Statement in Support of Pro-
posed Assignments. South Central
Broadcasting Corporation, Evans-
ville, Indiana, and the Evansville
Chamber of Commerce filed state-
ments supporting the proposed as-
signments for Evansville.
(d) Counterproposal of Evans-
ville Chamber of Commerce. In
addition to supporting the proposed
assignments for Evansville, the
Evansville Chamber of Commerce
requested' that the Commission
"keep Evansville in mind for an-
other VHF or UHF channel should
circumstances make such further
allocation possible." It was sug-
gested that Channel 29 should be
assigned to that community.
(e) The assignment of Channel
29 to Evansville would not meet
the required 75 mile spacing neces-
sary to prevent picture image in-
terference in light of the assign-
ment of Channel 14 in Ownesboro,
Kentucky, and Channel 44 in Vin-
cennes, Indiana, both within 75
miles of Evansville.
(f) Educational Reservation.
Evansville College supported the
29 proposed by the Evansville
Chamber of Commerce would not
meet the required 75-mile spacing
necessary to prevent picture image
intex-ference. In light of the fore-
going, the counterproposal of the
Evansville Chamber of Commerce
requesting the additional assign-
ment of Channel 29 is denied.
Conclusions: Educational'
Reservation
447. We believe, on the basis of
the record, that the reservation of
Channel 56 for non-commercial ed-
ucational use in Evansville should
be finalized. We do not believe
that a time limitation on the res-
eiwation of one year as suggested
by the South Central Broadcasting
Corporation is warranted. We see
no reason for deviating in this in-
stance from the rules adopted
herein with respect to the amend-
ments of the Table. In the light
of the foregoing, the reservation
of Channel 56 for non-commercial
use in Evansville is finalized.
TERRE HAUTE, INDIANA:
EDUCATIONAL RESERVATION
448. (a) Proposed Reservation.
In the Third Notice the Commis-
sion proposed the reservation of
Channel 57 for non-commercial
educational use.
(b) Indiana State Teacher's Col-
lege filed a statement supporting
the reservation of Channel 57 in
Terre Haute for non-commercial
educational use. It was stated that
local educational institutions in-
cluding Indiana State Teachers
College, Rose Polytechnic Institute,
and St. Mary-of-the-Woods College,
and the public schools of Terre
Haute, were studying the legal and
technical aspects of the establish-
ment of an educational television
station. No oppositions were filed
to the proposed reservation.
Conclusions
449. In view of the foregoing
the reservation of Channel 57 for
non-commercial educational use in
Terre Haute is finalized.
SOUTH BEND, INDIANA:
EDUCATIONAL RESERVATION
450. (a) Proposed Reservation.
In the Third Notice the Commis-
sion proposed the reservation of
Channel 40 in South Bend for non-
commercial educational use.
(b) The University of Notre
Dame supported the reservation 'of
Channel 40 for non-commercial
educational use. The President of
the University stated that it was
studying the financial, program-
ming, legal and engineering re-
quirements necessary to establish-
ing an educational television sta-
tion. No oppositions to the pro-
posed reservation were filed.
Conclusions
451. In view of the foregoing
the reservation of Channel 40 for
non-commercial educational use in
South Bend is finalized.
MICHIGAN CITY, INDIANA
452. (a) Proposed Assignments.
In the Third Notice the Commis-
sion proposed the assignment of
one channel, UHF Channel 62 to
Michigan City, Indiana.
(b) Census Data. Michigan City
has a population of 28,000.
(c) Statement in Support of
Proposed Assignment. William C.
Higgins filed a statement support-
ing the proposed assignment of
UHF Channel 62 for Michigan
City. It was urged that this as-
signment would be in the public
interest, convenience and necessity,
and that such assignment is re-
quired by the priorities. No opposi-
tions to the assignment of Channel
62 in Michigan City were filed.
Conclusions
453. In view of the foregoing,
the assignment of Channel 62 in
Michigan City is adopted.
MUNCIE, INDIANA
454. (a) Proposed Assignments.
In the Third Notice the Commis-
sion proposed the assignment of 2
channels to Muncie, Indiana; UHF
Channels 49 and 55.
(b) Census Data. The Muncie
standard metropolitan area has a
population of 90,000 and the City
of Muncie has a population of
58,000.
(c) Counterproposal of Ball
State Teachers College. Ball State
Teachers College, Muncie, Indiana,
requested that Channel 55 be des-
ignated as an educational reserva-
tion or that a channel in the 782-
890 mc. band be assigned to Muncie
to be reserved for non-commercial
educational use. No oppositions
were filed tl the counterproposal.
(d) Statement in Support of Ball
State Teachers College Counter-
proposal. Ball State Teachers Col-
lege stated that it is the only state
institution of higher learning in
Indiana which would not have a
television assignment reserved in
its area for non-commercial edu-
cational use. The Director of Radio
of the College noted that both
radio and television courses are
now being conducted in the school
and that the television courses
would be expanded when an edu-
cational television station com-
menced operation. Support for the
counterproposal of Ball State
Teachers College was also ex-
pressed by the Mayor of Muncie,
the Principal of Burris School in
Muncie, and the School City of
Muncie.
Conclusions
455. In view of the foregoing the
counterproposal of Ball State
Teachers College insofar as it re-
quested the assignment of a chan-
nel in Muncie to be reserved for
non-commercial educational use is
granted. Accordingly, Channel 71
is assigned to Muncie and is re-
served for non-conrmercial educa-
tional use.
Final Assignments and Reservation
456. The following assignments
and reservation are adopted:
City UHF Channel No.
Muncie 49,55,*71
LAFAYETTE, INDIANA:
EDUCATIONAL RESERVATION
457. (a) Proposed Reservation.
In the Third Notice the Commis-
sion proposed the reservation of
Channel 47 to Lafayette, Indiana,
for non-commercial educational
use.
(b) Purdue University, Lafayet-
te, Indiana, supported the reserva-
tion of Channel 47 in Lafayette for
non-commercial educational use.
No oppositions to the proposed
reservation in Lafayette were filed.
Conclusions
458. In view of the foregoing,
the reservation of Channel 47 in
Lafayette, Indiana, for non-com
mercial educational use is finalized.
GARY, INDIANA
459. (a) Proposed Assignment.
In the Third Notice, the Commis-
sion proposed the assignment of
one channel for Gary, Indiana,
UHF Channel 50.
(b) Census Data. The population
of Gary is 134,000. Gary lies with-
in the Chicago metropolitan area.
(c) Counterproposal of the
Board of School Trustees of the
School City of Gary. The Board
of School Trustees of the School
City of Gary requested in the alter-
native (1) that Channel 50 pro-
posed for Gary in the Third Notice
be reserved for non-commercial
educational use; or (2) that Chan-
nel 44 be deleted from Chicago, as-
signed to Gary, and reserved for
non-commercial educational use; or
(3) that a channel in the 782-890
Mc. band be assigned to Gary and
reserved for non-commercial edu-
cational use.
(d) Statement in Support of
Board of School Trustees Counter-
proposal. The Board of School
Trustees urged, that adequate
coverage for the Gary area from
an educational television station in
Chicago would not be achieved, and
that the Audio-Visual Educational
Department of the Gary Public
Schools was in a position to aid
educational television. The Super-
intendent of Schools stated that
the Board was "aware of the cost
of establishing a television broad-
casting station and of the cost of
the operation of such a station"
and represented that the Board
would do its best "to finance this
area in an adequate manner."
(e) Opposition to the Board of
School Trustees Counterproposal.
Johnson-Kennedy Radio Corpora-
tion filed an opposition to the
Board of School Trustees counter-
proposal only insofar as it re-
quested the deletion of Channel 44
from Chicago.
(f) Counterproposal of the Lake
Broadcasting Company. Lake
Broadcasting Company, Gary, Indi-
ana, filed a counterproposal re-
questing; that VHF Channel 11 be
deleted from Chicago, where it is
reserved for non-commercial edu-
cational use, and be assigned to
Gary, with the ' reservation in
ROADCASTING • Telecasting
April 14, 1952 Part II Final TV Report • Page 53
Chicago shifted to UHF Channel
20, as follows:
Third Notice
Counterproposal
City
Chicago, Illinois
Gary, Indiana
(g) Statement
20,26,32,
38,44
50
2,5,7,9,
f
lit
*20,26,32,
38,44
50f
in Support of
Lake Broadcasting Company Coun-
terproposal. The Lake Broadcasting
Company urged that Gary was en-
titled to an additional assignment
in accordance with priorities 3 and
4 and in lio-ht of the mandate of
Section 307(b) requiring an equal
distribution of frequencies between
states and cities. It was further
contended that educational tele-
vision in Chicago would not be
adversely affected by shifting the
reservation for non-commercial
educational use to a UHF channel.
(h) Opposition to the Lake
Broadcasting Company Counter-
proposal. The Johnson-Kennedy
Radio Corporation, Chicago, Illi-
nois, filed an opposition to the
counterproposal of the Lake Broad-
casting Company contending that
the shifting of Channel 11 from
Chicago to Gary would substantial-
ly reduce the number of persons
that would receive service from
this assignment. While the John-
son-Kennedy Radio Corporation
neither supported nor opposed the
reservation of Channel 11 in Chi-
cago for non-commercial education-
al use, it was urged that Channel
11 should not be deleted from that
community. The Lake Broadcasting
Company counterproposal also con-
flicts with the support of the JCET
and educational institutions for the
reservation of Channel 11 in Chi-
cago.
Conclusions: Assignment of
VHF Channel 11 to Gary
460. We do not believe that a
VHF channel should be deleted
from Chicago to provide a VHF
channel for Gary. Chicago has a
metropolitan area population of 5,-
495,000 and a city population of
3,621,000. Gary is in the metro-
politan area of Chicago and is
located 24 miles from the City of
Chicago. Gary will receive Grade
A service from the operation of
VHF stations in Chicago. We do
not believe that the deletion of a
VHF assignment from one of the
major cities of the United States
is warranted where the smaller city
is located within the metropolitan
area of the major city and will
receive Grade A VHF service from
stations located in the larger city.
It is our view that the deletion of
a VHF assignment from a city as
large and as important as Chicago
to create one for Gary is not war-
ranted. The counterproposal of
Lake Broadcasting Company is
therefore denied.58
Conclusions : Educational
Reservation in Gary
461. We are of the view that the
record supports the reservation of
a channel at Gary for non-com-
mercial educational use. However,
we do not believe such a reserva-
tion is warranted at the expense of
the only commercial assignment in
Gary or of the deletion of a UHF
channel from Chicago. Accordingly,
Channel 66 is assigned to Gary
and reserved for non-commercial
educational use.
Final Assignment and
Reservation
4^2. In view of the foregoing,
the following assignments and re-
"See our decision in Boston and
servation for Gary are adopted:
City UHF Channel No.
Gary, Indiana 50,*66
LOUISVILLE, KENTUCKY
463. (a) Proposed Assignments
and Reservation. In the Third
Notice the Commission proposed
the assignment of four channels to
Louisville, Kentucky: VHF Chan-
nels 3 and 11 and UHF Channels
15 and 21, with Channel 15 reserved
for non-commercial educational use.
(b) Census Data. The Louisville
standard metropolitan area has a
population of 577,000. The City of
Louisville has a population of
369,000.
(c) Existing Stations. WAVE,
Inc., is licensed for the operation of
Station WAVE-TV on Channel 5,
and WHAS, Inc., is licensed for the
operation of Station WHAS-TV on
Channel 9. The above licensees
have been directed to show cause
in this proceeding why the licenses
of WAVE-TV and WHAS-TV
should not be modified to specify
operation on Channels 3 and 11,
respectively, in lieu of Channels
5 and 9.
(d) Answers to Orders to Show
Cause. WHAS, Inc., stated that it
agreed to the proposed modifica-
tions of its license to specify
operation of WHAS-TV on Channel
11 in lieu of Channel 9. WHAS,
Inc., pointed out that the assign-
ment of Channel 11 in Louisville
would be 227 miles from the co-
channel assignment at Johnson
City, Tennessee, and 241 miles
from the co-channel assignment at
St. Louis, Missouri, the closest co-
channel assignments, and that ac-
cordingly, the assignment of Chan-
nel 11 in Louisville would meet the
minimum separation requirement.
WAVE, Inc., has not filed an objec-
tion to the proposed modification
of its license to specify operation
on Channel 3 in lieu of Channel 5.
(e) Counterproposals of Mid-
America Broadcasting Corporation
and Radio Kentucky, Inc. Mid-
America Broadcasting Corporation,
Louisville, Kentucky, filed a coun-
terproposal requesting the addi-
tional assignment of UHF Channel
41 to Louisville "as well as all
other additional channels which can
be allocated." Radio Kentucky, Inc.
filed a counterproposal requesting
the additional assignment of UHF
Channel 51 to Louisville." The
counterproposals woul€ make the
following changes:
City Third Notice
VHF Chan- UHF
proposed the assignment of 5 chan-
nels to Denver, the 26th ranking
metropolitan area, and 5 channels
to Indianapolis, the 28th metro-
politan area. It was further urged
that the assignment of Channel 41
in Louisville would not require the
deletion of channels from any other
community and would meet the re-
quired assignment separations. Ra-
dio Kentucky, Inc. contended, in
support of its request, that UHF
Channel 51 can be assigned to
Louisville without affecting any
other assignments and would meet
the minimum assignment separa-
tions. No oppositions were filed to
the counterproposals of Mid-
America Broadcasting Corporation
or Radio Kentucky, Inc.
(g) Educational Reservation in
Louisville. The Louisville Free
Public Library, the Board of Edu-
cation of Louisville, the Lutheran
Baptist Theological Seminary, and
Nazareth College supported the
reservation of Channel 15 for non-
commercial educational use in
Louisville. Radio Kentucky, Inc.
opposed the reservation of Chan-
nel 15 in Louisville contending that
educational institutions would be
adequately served by commercial
stations; that educational institu-
tions would secure a maximum
audience through the utilization of
commercial television; that educa-
tional institutions would best be
served by participating in the regu-
lar programming of commercial
stations; and that educational in-
stitutions in Louisville lacked the
necessary finances to establish a
non-commercial educational tele-
vision station. In reply, the Louis-
ville Public Library and the Board
of Education of Louisville argued
that television could become a real
tool of instruction only if the sta-
tions are owned and controlled by
the educational institutions. It was
also urged that since commercial
interests could move more rapidly
than educational institutions in
making plans and securing neces-
sary funds, the reservation of
channels for non-commercial edu-
cational use are necessary.
Conclusions : Additional
UHF Assignments
464. We are of the view that the
record supports the assignment of
additional UHF assignments to
Louisville. Since Channels 41 and
51 can be assigned without affect-
ing any other assignments and in
conformity with minimum separa-
tion requirements these channels
are assigned to Louisville.
Conclusions : Educational
Reservation
465. We believe that the record
supports the reservation of UHF
Channel 15 for non-commercial
educational use in Louisville. Ac-
Proposed Changes
nel No.
3,11
Louisville, Kentucky
(f) Statements in Support of
Counterproposals of Mid-America
Broadcasting Corporation and Ra-
dio Kentucky, Inc. It was urged
by Mid-America Broadcasting Cor-
poration that Louisville, which
ranks 25th among the nation's
metropolitan areas, has fewer pro-
posed assignments than many
lesser metropolitan areas. It was
pointed out, for example, that the
Commission in the Third Notice
15,21,41f,51t
MRadio Kentucky, Inc., also opposed
the reservation of Channel 15 in Louis-
ville for non-commercial educational
use.
cordmgly, we are finalizing the
reservation of UHF Channel 15 in
Louisville for non-commercial edu-
cational use.
Conclusions: Show Cause Orders
466. Appropriate authorizations
will be issued to WAVE, Inc., and
WHAS, Inc., to specify operation
of WAVE-TV and WHAS-TV on
Channels 3 and 11, respectively.
Final Assignments and
Reservation
467. The following assignments
and reservation are adopted:
COLDWATER, MICHIGAN
468. (a) Proposed Assignments,
In the Third Notice the Commis-
sion proposed no assignments for
Coldwater, Michigan.
(b) Census Data. Coldwater has
a population of 9,000.
(c) Counterproposal of Twin
Valley Broadcasters, Inc. A coun-
terproposal has been filed by Twin
Valley Broadcasters, Inc., Cold-
water, Michigan, requesting the
assignment of VHF Channel 10 to
Coldwater, or that a UHF chan-
nel be assigned to that community
in the event that a VHF channel
is not assigned. No other changes
in channel assignments were sug-
gested to accomplish this counter
proposal.
(d) Statement in Support of
Twin Valley Broadcasters, Inc.
Counterproposal. Twin Valley
Broadcasters, Inc., submitted that
under the assignments proposed in
the Third Notice, Coldwater would
receive only fringe area reception.
It was pointed out that Coldwater
presently supports an AM and FM
station, and it was urged that a
television channel, either VHF or
UHF, should be assigned to this
community. Channel 10 at Cold-
water would be 168 miles from
the co-channel assignment at Mil-
waukee, Wisconsin, and 172 miles
from the co-channel assignment at
Columbus, Ohio.
(e) Conflicting Counterproposals
and Oppositions to the Twin Val-
ley Broadcasters, Inc. Counterpro-
posal. The counterproposal of
Twin Valley Broadcasters, Inc.,
insofar as it requests the assign-
ment of Channel 10 in Coldwater,
is mutually exclusive with the
counterproposals of the following
other parties: The Trebit Corpora-
tion, Flint, Michigan; Michigan
State College, East Lansing, Mich-
igan; Logansport Broadcasting
Corp., Logansport, Indiana; and
Owensboro On The Air, Inc.,
Owensboro, Kentucky; WJR, The
Goodwill Station, Inc., Detroit,
Michigan; William H. Block Com-
pany, Indianapolis, Indiana; L. B.
Wilson, Inc., Cincinnati, Ohio; and
Quad City Broadcasting Corp.,
Moline, Illinois. In addition, op-
positions were filed by the follow-
ing parties: Michigan State Col-
lege; Dispatch Printing Company,
Inc., Columbus, Ohio; The Trebit
Corporation; WJR, The Goodwill
Station, Inc., and Logansport
Broadcasting Corp.; and Owens-
boro On The Air, Inc.
Conclusions
469. We are of the view that the
record supports the assignment of
a television channel in Coldwater,
Michigan. However, the assign-
ment of VHF Channel 10 in that
community would result in a devia-
tion from the 170 mile minimum
assignment separation for co-
channel stations in this zone. The
Twin Valley Broadcasters, Inc.
counterproposal is therefore denied
insofar as it requests the assign-
ment of VHF Channel 10 to Cold-
water. However, UHF Channel 24
which meets the required mileage
separations will be assigned to
Coldwater.
Final Assignment
470. The following assignment is
adopted:
City VHF Chan- UHF Chan-
nel No. nel No.
Page 54 • April 14, 1952 Part II Final TV Report
BROADCASTING • Telecasting
FLINT, MICHIGAN
471. (a) Proposed Assignments
and Reservation. In the Third No-
tice the Commission proposed the
assignment of four channels to
Flint, Michigan: VHF Channel 12
and UHF Channels 16, 22 and 28,
with Channel 22 reserved for non-
commercial educational use.
(b) Census Data. The Flint
standard metropolitan area has a
population of 271,000 and the City
of Flint has a population of
163,000.
(c) Educational Reservation in
Flint. The JCET and School Dis-
trict of Flint filed statements sup-
porting the reservation of UHF
Channel 22 in Flint for non-com-
mercial educational use. The
School District stated that funds
were available and that it was pre-
pared to proceed with its plans
for the construction of a station if
the reservation of a channel in
Flint is finalized. No oppositions
to the reservation of Channel 22
in Flint were filed.
(d) Counterproposal of the Tre-
bit Corporation. The Trebit Corpo-
ration, Flint, Michigan, filed a
counterproposal requesting the as-
signment of VHF Channel 10 in
Flint to be accomplished by delet-
ing Channel 10 from London, On-
tario, in Canada, and by substitu-
ting UHF Channels 43 and 65 in
London, as follows:
City
Third Notice
at Windsor, Ontario, and Channel
43 at London would be 163 miles
from the co-channel assignment at
Butler, Pennsylvania. The counter-
proposal of The Trebit Corporation
is denied for the reasons set forth
above in the discussion of the
Canadian-United States assign-
ments.
Final Assignments and Reservation
474. The final assignments and
reservation are adopted:
VHF Chan- UHF Chan-
City nel No. nel No.
Flint, Michigan 12 16,*22,28
LANSING AND EAST LAN-
SING, MICHIGAN
475. (a) Proposed Assignments.
In the Third Notice the Commis-
sion proposed the assignments of
two channels to Lansing, Michigan:
VHF Channel 6 and UHF Channel
54. One channel was proposed for
East Lansing, Michigan, UHF
Channel 60.
(b) Census Data. The Lansing
standard metropolitan area has a
population of 173,000 and the city
has a population of 92,000. East
Lansing, which lies within 15 miles
of Lansing, has a population of
20,000.
(c) Existing Station. One sta-
tion is presently operating in Lan-
sing. WJIM, Inc. is licensed for
the operation of Station WJIM-
TV.
Proposed Changes
i,*22,28 10,tl2 16,*22,28
t 18,43t,65f
(e) Statement in Support of The
Trebit Corporation Counterpropos-
al. The Trebit Corporation urged
that an additional VHF Channel
was required to provide adequate
service to Flint, and that UHF
service in that area would be dif-
ficult to establish. It was urged
that, on the other hand, UHF
would be adequate to provide serv-
ice for the London, Ontario area,
and that non-intermixture of VHF
and UHF would be to the best in-
terest of that community. The as-
signment of Channel 10 at Flint
would be 61 miles from the adjac-
ent channel assignment of Channel
9 at Windsor, Ontario. Channel 43
proposed by the Trebit Corporation
for London would be 163 miles
from the co-channel assignment at
Butler, Pennsylvania.
(f) Conflicting Counterproposals
and Oppositions to The Trebit Cor-
poration Counterproposal. The Tre-
bit Corporation counterproposal
conflicts with the following other
counterproposals: WJR, The Good-
will Station, Inc., Detroit, Mich-
igan; Michigan State College, East
Lansing, Michigan; and Booth Ra-
dio and Television Stations, Inc.,
Detroit, Michigan. Oppositions to
The Trebit Corporation counter-
proposal were filed by Michigan
State College and WJR, The Good-
will Station, Inc.
Conclusions: The Educational
Reservation
472. In view of the foregoing,
the reservation of UHF Channel 22
in Flint, Michigan for non-com-
mercial educational use is finalized.
Conclusions: Request for Addition-
al VHF Channel
473. The Trebit Corporation
would assign VHF Channel 10 to
Flint by deleting this assignment
from London, Ontario and substi-
tuting therefore UHF Channels 43
and 65: Channel 10 at Flint would
be 61 miles from the adjacent
channel assignment of Channel 9
BROADCASTING • Telecasting
(d) Counterproposal of Michigan
State College. A counterproposal
has been filed by Michigan State
College requesting the assignment
of VHF Channel 10 to East Lan-
sing. No other changes in the
assignments proposed in the Third
Notice were requested. 100
(e) Statement in Support of
Michigan State Counterproposal.
The assignment of Channel 10 at
East Lansing would be 164 miles
from the assignment of this chan-
nel in London, Ontario, in Canada.
However, in support of its counter-
proposal, Michigan State College
urged that the operation of Chan-
nel 10 at East Lansing would
cause no objectionable interference
within the Grade A or B service
areas of any co-channel stations
since it contemplated that maxi-
mum effective radiated powers of
110 kw at 500 feet above average
terrain would be employed.
(f) Conflicting Counterproposals
and Oppositions to the Michigan
State Counterproposal. The Mich-
igan State College counterproposal
conflicts with the counterproposals
of the following parties: Logans-
port Broadcasting Corp., Logans-
port, Indiana; and Owensboro
On The Air, Inc., Owensboro,
Kentucky: Twin Valley Broad-
casters, Inc., Coldwater, Michigan;
The Trebit Corporation, Flint,
Michigan; WJR, The Goodwill Sta-
tion, Inc., Detroit, Michigan; and
Quad-City Broadcasting Corp., Mo-
line, Illinois.
"»On May 7, 1951, Michigan State
College filed a comment in this pro-
ceeding urging the assignment of VHF
Channel 10 to East Lansing, Michigan,
for non-commercial educational pur-
poses. However, on September 6, 1951,
Michigan State petitioned the Commis-
sion for leave to amend its prior pro-
posal to request that Channel 10 be as-
Conclusions
476. The counterproposal of
Michigan State College would re-
sult in a co-channel spacing of
only 164 miles between East Lan-
sing and London, Ontario. Michi-
gan State recognizes that this
separation is in violation of the
minimum mileage separation re-
quirements. It requests, however,
that an assignment be permitted
at reduced power. We have con-
sidered the question whether low
power assignments should be per-
mitted in cases such as this. We
see no reason to deviate in this
instance from our decision that
such assignments will not be per-
mitted. We must therefore deny
the Michigan State counterpro-
posal. Moreover, the Michigan
State proposal must also be re-
jected for reasons set forth above
in the discussion of Canadian-
United States assignments.
Final Assignments
477. In view of the foregoing,
the following assignments are
adopted :
City VHF Chan- UHF Chan-
nel No. nel No.
Lansing, Mich. 6 54
East Lansing,
Mich. 60
DETROIT, MICHIGAN
478. (a) Proposed Assignments
and Reservation. In the Third
Notice the Commission proposed
the assignment of six channels to
Detroit, Michigan: VHF Channels
2, 4. and 7 and UHF Channels 50,
56, and 62, with Channel 56 re-
served for non-commercial educa-
tional use.
(b) Census Data. The Detroit
standard metropolitan area has a
population of 3,016,000 and the
City of Detroit has a population
of 1,850,000. '
(cj Existing Stations. Three sta-
tions are presently in operation in
Detroit. Fort Industry Company is
licensed for the operation of Sta-
tion WJBK-TV on Channel 2;
Evening News Association is li-
censed for the operation of Station
WWJ-TV on Channel 4; and
WXYZ, Inc., is licensed for the
operation of Station WXYZ-TV on
Channel 7.
(d) Counterproposal of the
Board of Education of the City of
Detroit. The Board of Education
of the City of Detroit filed a coun-
terproposal requesting the assign-
ment of VHF Channel 11 to Detroit
to be reserved for non-commercial
educational use. Wayne University,
Detroit, Michigan, joined in this
counterproposal. This would be ac-
complished by deleting VHF Chan-
nel 11 from Toledo, Ohio, and shift-
ing VHF Channel 12 from Flint,
Michigan, to Bay City-Saginaw,
Michigan, as follows:101
UHF transmissions. It was urged
that since most network programs
are generally available to Detroit
viewers, it is unlikely that the ex-
isting receivers will be converted to
receive UHF, and that consequent-
ly, any UHF audience in the De-
troit area will be a limited one. The
Board contended that since only
one station is presently in opera-
tion in Toledo, existing VHF sets
would be converted at a faster rate
in comparison with Detroit. It was
noted that the Detroit metropolitan
area had a population of 2,973,000
as compared to 393,000 for the
Toledo metropolitan area. With
respect to the removal of Channel
12 from Flint to Bay City-Saginaw
it was submitted that such assign-
ment would afford a first VHF
channel to the Bay City-Saginaw
area, with a population of 241,000.
The population of the Flint metro-
politan area was listed as 270,000.
Mercy College, Detroit, Michigan,
and the JCET supported the Board
of Education's counterproposal. No
substitutions are suggested for
Toledo or Flint to replace the VHF
channels to be deleted.
(f ) As noted above, in the Third
Notice, UHF Channel 56 was re-
served in Detroit for non-commer-
cial educational use. The Board of
Education of the City of Detroit
stated that if its request for VHF
Channel 11 in Detroit is denied, it
desired that Channel 56 be reserved
in Detroit for non-commercial edu-
cational use. No oppositions to the
reservations of UHF Channel 56
were filed.
(g) Oppositions to the Board of
Education Counterproposal. The
following parties filed oppositions
to the counterproposal of the Board
of Education of the City of Detroit:
Adrian Broadcasting Company in
opposition to the proposal to shift
Channel 11 from Toledo to Detroit
and Channel 12 from Flint to Bay
Cit^-Saginaw; Booth Radio and
Television Stations, Inc., in op-
position to the proposal to shift
Channel 12 from Flint to Bay City-
Saginaw ; Crosley Broadcasting
Corporation, in opposition to the
proposal to shift Channel 11 from
Toledo to Detroit; Community
Broadcasting Company, in opposi-
tion to the proposal to shift Chan-
nel 11 from Toledo to Detroit;
Maumee Valley Broadcasting Com-
pany, in opposition to the proposal
to shift Channel 11 from Toledo to
Detroit and Channel 12 from Flint
to Bay City-Saginaw; and The Tre-
bit Corporation, in opposition to
the proposal to shift Channel 11
from Toledo to Detroit and Chan-
nel 12 from Flint to Bay City-
Saginaw.
(h) Counterproposal of Booth
Third Notice
Proposed Changes
City
Detroit, Michigan 2,4,7
Toledo, Ohio 11,13
Flint, Michigan 12
Bay City, Michigan
Saginaw, Michigan
Bay City-Saginaw,
Michigan
(e) Statement in Support of
Board of Education Counterpro-
posal. The Board of Education of
the City of Detroit pointed out that
three television stations were pres-
ently in operation in Detroit, and
that none of the half million sets in
use in the Detroit area can receive
signed to East Lansing as a commer-
cial channel. This petition was granted
by the Commission on September 12,
101The Bay City Public Schools filed
a counterproposal requesting the as-
signment of VHF Channel 12 to Bay
City-Saginaw to be reserved for non-
commercial educational use.
50,*56,62 2,4,7,*llt 50,56,62
*30 t,13 *30
16,*22,28 f ' 16,*22,28
63 63
51,57 51,57
12t
Radio and Television Stations, Inc.
Booth Radio and Television Sta-
tions, Inc., requested the additional
assignments of VHF Channels 6
and 9 to Detroit. Channel 9 would
be assigned to Detroit by substitut-
ing UHF Channel 50 in Windsor,
Ontario, for VHF Channel 9. Chan-
nel 6 would be assigned to Detroit
by substituting Channel 5 in Lan- ■
sing, Michigan, for Channel 6; 1
April 14, 1952 Part II Final TV Report • Page 55
substituting Channel 11 in Alpena,
Michigan, for Channel 9; substitu-
ting Channel 8 in Iron Mountain,
Michigan, for Channel 9, and sub-
stituting Channel 9 in Traverse
City, Michigan, for Channel 5. Sta-
tion WJIM-TV is presently operat-
ing on Channel 6 in Lansing, Michi-
gan. The Booth Radio and Televi-
sion Stations, Inc., counterproposal
would make the following changes
in the assignments proposed in the
Third Notice:
filed by Picture Waves, Inc.,
Columbus, Ohio; WJIM, Inc., Lan-
sing, Michigan; Indiana Technical
College, Fort Wayne, Indiana; Na-
tional Broadcasting Company, Inc.,
Chicago, Illinois;102 and Trebit Cor-
poration, Flint, Michigan. The
Booth countex-proposal is also
mutually exclusive with the coun-
terproposal of Music Broadcasting
Company, Grand Rapids, Michigan,
and Bay Broadcasting Company,
Bay City, Michigan.
City
Third Notice
Proposed Changes
Detroit. Mich. 2,4,7
Windsor, Ontario 9
Lansing, Mich. 6
Iron Mountain, Mich. 9
Alpena, Mich. 9
Traverse City, Mich. 5
(i) Statement in Support of
Booth Radio and Television Sta-
tions, Inc. Booth Radio and Tele-
vision Stations, Inc., urged that the
assignment of VHF Channels 6 and
9 to Detroit would afford Grade A
and B service to a substantial pop-
ulation and area. It was contended
that such assignments are needed
since Detroit is the fastest growing
metropolitan area among the five
largest cities in the nation; and
that additional television facilities
are required for the large foreign
speaking population in the Detroit
area.
(j) Channel 6 at Detroit would
be 163 miles from the co-channel
assignment at Columbus, Ohio.
Channel 5 at Lansing, as proposed
by Booth, would place Station
WJIM-TV 170 miles from existing
Station WNBQ operating on Chan-
nel 5 in Chicago.
(k) Conflicting Counterproposal
and Oppositions to the Booth Radio
and Television Stations, Inc. Coun-
terproposal. Oppositions to the
Booth counterproposal have been
50,*56,62
32,38
54
'"-Booth Radio and Television Sta-
tions, Inc., filed a Motion to Strike
testimony filed on behalf of National
Broadcasting Company, Inc. In its
sworn statement opposing the Booth
counterproposal filed with the Com-
mission on September 19, 1951, NBC
had noted that its Station WNBQ is
licensed to operate on Channel 5 in
Chicago. NBC stated that it, there-
fore, opposed the Booth counterpro-
posal which would require moving
WJIM-TV in Lansing, Michigan, from
its present operation on Channel 6 to
Channel 5. NBC urged that the opera-
tion of Channel 5 in Lansing would
cause interference to Channel 5 in
Chicago, and that such counterpro-
posal violates the minimum co-channel
assignment spacings.
Booth moved to strike this opposi-
tion, contending that NBC did not file
an opposition to the May 7, 1951, Com-
ment of Booth advancing the counter-
proposal and that, therefore, under the
terms of the Order of Hearing Proce-
dure, issued in this proceeding, NBC
is precluded from now offering such
an opposition. In the alternative,
Booth has filed a rebuttal to the NBC
statement.
On October 22, 1951, NBC filed an
opposition to the Motion to Strike of
Booth, noting that NBC had filed Com-
ments on May 7, 1951, supporting the
Commission's proposed assignments
listed in the Third Notice. Further,
NBC argued that since this was in
conflict with the counter-proposal of
Booth, it was not necessary to file an
opposition to insure the right to cross-
examine Booth.
Paragraph 6 of the Order of Hear-
ing Procedure, issued on July 25, 1951,
in this proceeding states that . . .
"parties whose comment filed in these
proceedings on May 7, 1951, were by
their terms in conflict with other com-
ments, will be entitled to file sworn
statements or exhibits in accordance
with subparagraph 5c above, even
though specific oppositions directed to
such other comments have not been
filed."
In view of the foregoing, the Motion
to Strike is DENIED. However, the
rebuttal of Booth is accepted and has
been considered by the Commission in
the proceeding.
(1) Counterproposal of WJR,
The Goodwill Station, Inc. A coun-
terproposal has been filed by The
Goodwill Station, Inc., requesting
the additional assignments of VHF
Channel 6 and UHF Channel 22 to
Detroit. In order to assign Channel
6 to Detroit, Channel 10 would be
substituted in Lansing, Michigan,
for Channel 6. WJIM-TV is pre-
sently operating in Lansing on
Channel 6. In order to assign Chan-
nel 22 to Detroit, Channel 18 would
be substituted in East Lansing,
Michigan for Channel 60, Channel
46 substituted in Flint, Michigan,
for Channel 22, Channel 60 sub-
stituted in Ludington, Michigan,
for Channel 18, and Channel 37
substituted in Cadillac, Michigan
for Channel 45. The WJR counter-
proposal would make the following
changes in the assignments pro-
in the Third Notice:
Canada. Channel 6 at Detroit, as
proposed by WJR, would be 163
miles from the co-channel assign-
ment at Columbus, Ohio, Channel
10 at Lansing, as proposed by WJR
would be 169 miles from the co-
channel assignment at London,
Ontario, and 171 miles from the
co-channel assignment at Mil-
waukee, Wisconsin. 103
(o) Conflicting Counterproposals
and Oppositions to the Counter-
proposal of WJR, The Goodwill
Station, Inc. Oppositions and con-
flicting proposals were filed by the
following parties: Music Broad-
casting Company, Grand Rapids,
Michigan; Michigan State College,
East Lansing, Michigan; The Tre-
bit Corporation, Flint, Michigan;
WJIM, Inc., Lansing, Michigan;
Picture Waves, Inc., Columbus,
Ohio; Quad-City Broadcasting
Company, Moline, Illinois; Logans-
port Broadcasting Corp., Logans-
port, Indiana, and Owensboro On
The Air, Inc., Owensboro, Ken-
tucky; Twin Valley Broadcasting
Company, Coldwater, Michigan;
and Saginaw Broadcasting Co.,
Saginaw, Michigan.
Conclusions: The Educational Re-
servation in Detroit
479. The Board of Education of
the City of Detroit has requested
the assignment of VHF Channel
11 to be reserved in Detroit for
non-commercial educational use.
However, in order to accomplish
this assignment, VHF Channel 11
must be deleted from Toledo, and
VHF Channel 12 shifted from
Flint to Bay City-Saginaw. We do
not believe that these proposed
changes are warranted in order
to provide a fourth VHF channel
City
Third Notice
Proposed Changes
Detroit, Mich. 2,4,7
Lansing, Mich 6
East Lansing, Mich.
Flint, Mich. 12
Lubington, Mich.
Cadillac, Mich.
(m) Statement in Support of
WJR, The Goodwill Station, Inc.
Counterproposal. WJR, The Good-
will Station, Inc., urged that the
Commission's proposal assigning
three VHF channels and three
UHF channels to Detroit, the fifth
largest metropolitan area in the
United States, violates Section
307(b) of the Communications Act.
It was contended that Detroit
would receive no more channels
than would be received by metro-
politan areas which are smaller
than Detroit; and that in some in-
stances, Detroit would receive few-
er channels than several smaller
metropolitan areas. It was also
urged that the Commission's as-
signments in Detroit are unlawful
since under the currently effective
assignment Table, 4 VHF chan-
nels are assigned to Detroit, and
the Commission's proposal in the
Third Notice assigning only 3
VHF channels was made after a
consolidated hearing on the com-
peting applications of WJR and
the United Detroit Theatres Cor-
poration for the one remaining
unassigned VHF channel in Det-
roit.
(n) Channel 18 at East Lan-
sing, as proposed by WJR, The
Goodwill Station, Inc., would be
164 miles from the co-channel as-
signment at London, Ontario. In
addition, Channel 46 in Flint, as
suggested by WJR, would be 61
miles from the assignment of
Channel 32 at Windsor, Ontario,
16,*22,28
18
45
22t,50,*5tt,62
54
18f
16,28,*46t
60f
37f
to Detroit. Toledo is a metropolitan
area with a population of 396,000
and has a city population of 304,-
000. Flint has a metropolitan area
population of 271,000 and a city
population of 163,000. Under the
Third Notice two VHF and one
UHF channels were proposed for
Toledo, with the UHF channel re-
served for non-commercial educa-
tional use, and one VHF and three
Page 56 • April 14, 1952 Part II Final TV Report
«On February 27, 1952, WJR, The
Goodwill Station, Inc., filed a petition
for leave to file a late supplemental
sworn statement "for the purpose of
submitting newly discovered evidence."
It was noted that in its comments and
prior sworn statement filed in this
proceeding, WJR had contended that
a transmitter site could be found in
Detroit that would provide a 170-mile
transmitter - to - transmitter separation
between Detroit and Columbus, Ohio,
so as to permit the operation of
Channel 6 in both cities. In its peti-
tion WJR asserts that it "has only re-
cently located [such] a site," and
therefore, requests leave to file a sup-
plemental statement concerning the
details of this site. Oppositions to the
WJR petition have been filed by the
Twin Valley Broadcasters, Inc., Cold-
water, Michigan; Picture Waves, Inc.,
Columbus, Ohio; Michigan State Col-
lege, East Lansing, Michigan; Bay
Broadcasting Company, Bay City,
Michigan; Saginaw Broadcasting Com-
pany, Saginaw, Michigan, and WJIM,
Inc., Lansing, Michigan. The time for
filing sworn statements by WJR, as
specified in the Order of Hearing Pro-
cedure issued in this proceeding, has
expired. Furthermore, we are of the
view that evidence concerning spe-
cific transmitter sites is irrelevant and
immaterial in this proceeding for the
purposes offered by WJR. Accord-
ingly, the petition of WJR, The Good-
will Station, Inc., is DENIED.
UHF channels for Flint, with one
of the UHF channels reserved for
non-commercial educational use.
The Board of Education counter-
proposal would, deprive Flint of
its only VHF channel and would
leave Toledo with only one VHF
assignment. In view of the fore-
going, the counterproposal of the
Board of Education of the City of
Detroit is denied. However, the
reservation of UHF Channel 56 in
Detroit for non-commercial educa-
tional use is finalized.
Conclusions: Additional Assign-
ment of UHF Channel 22
480. In order to assign UHF
Channel 22 to Detroit, WJR, The
Goodwill Station, Inc., suggested,
among other changes, that UHF
Channel 18 be assigned to East
Lansing at a distance of 164 miles
from the co-channel assignment at
London, Ontario. In addition, Chan-
nel 46 at Flint would be 60 miles
from the assignment of Channel
32 at Windsor, Ontario. The re-
quest to assign Channel 22 to De-
troit must be denied for the rea-
sons set forth above in the discus-
sion of United States-Canadian as-
signments.
Conclusions: Additional VHF As-
signments
481. Booth Radio and Television
Stations, Inc., requested the as-
signment of VHF Channel 9 in
Detroit to be accomplished by
shifting this channel from Wind-
sor, Ontario, and substituting a
UHF channel in the Canadian city.
The Booth request for Channel 9
must be denied for the reasons set
forth above in the discussion of
United States-Canadian assign-
ments.
482. With respect to VHF Chan-
nel 6, this channel at Detroit
would be only 163 miles from the
co-channel assignment at Colum-
bus, Ohio, where Station WTVN
is operating. The assignment of
Channel 6 to Detroit would there-
fore be in violation of the mini-
mum separation requirements
adopted herein and for this reason
the WJR request must be denied.
In addition, the assignment of
Channel 10 at Lansing as sug-
gested by WJR. The Goodwill Sta-
tion, Inc., in order to assign Chan-
nel 6 to Detroit, would be 170
miles from the co-channel assign-
ment at London, Ontario. The
WJR request must be denied for
the reasons stated in the discus-
sion of United States-Canadian as-
signments. Booth Radio and Tele-
vision Stations, Inc., counterpro-
posal conflicts with the counter-
pi-oposal of Bay Broadcasting Com-
pany which requested the assign-
ment of Channel 5 to Bay City,
Michigan, since Channel 5 can not
be employed in both Lansing and
Bay City. We believe that the
Bay Broadcasting Company coun-
terproposal which would assign a
first VHF channel to Bay City, a
city with a population of 53,000,
is more meritorious than a coun-
terproposal seeking a fourth VHF
channel for Detroit. In view of
the foregoing, the counter-propos-
als of Booth Radio and Television
Stations, Inc., and WJR, The
Goodwill Station, Inc., requesting
the assignment of VHF Channels
6 and 9 to Detroit are denied.
483. The television assignments
adopted in 1945 assigned four VHF
channels to Detroit, and three of
these channels are presently in
use. A comparative hearing was
held for the remaining unassigned
channel. We cannot agree that the
denial of the above counterpropos-
BROADCASTING • Telecasting
als seeking additional VHF chan-
nels for Detroit is contrary to law
as urged by WJR, The Goodwill
Station, Inc., because the reduction
in the number of VHF assign-
ments in Detroit from four to
three was made after this com-
parative hearing was commenced.
We believe the opinion of the
Commission, FCC 51-1216, issued
on December 12, 1951 in connection
with the requests for oral hearing
of Daily News Television Co., et
al makes clear that the Commis-
sion, in a proceeding such as this,
may change the assignment of
VHF channels to Detroit under
the circumstances presented.
484. The following assignments
and reservation are adopted:
jr City VHF UHF
Channel No. Channel No.
Detroit 2,4,7 50,*56,62
GRAND RAPIDS, MICHIGAN
485. (a) Proposed Assignments.
In the Third Notice the Commis-
sion proposed the assignment of
three channels to Grand Rapids,
Michigan: VHF Channel 8 and
UHF Channels 17 and 23, with
Channel 17 reserved for non-
commercial educational use.
(b) Census Data. The Grand
Rapids standard metropolitan area
has a population of 288,000 and the
City of Grand Rapids has a popu-
lation of 177,000.
(c) Existing Station. Grandwood
Broadcasting Company is licensed
to operate Station WOOD-TV in
Grand Rapids on Channel ,7. 104
The licensee has been directed to
show cause why the license of the
existing station in Grand Rapids
should not be modified to specify
operation on Channel 8 in lieu of
Channel 7.
(d) Answer to Order to Show
Cause. No opposition to the pro-
posed modification of the license
of Station WOOD-TV to specify
operation on Channel 8 in lieu of
Channel 7 has been filed.
(e) Educational Reservation in
Grand Rapids. The Board of Edu-
cation of the Grand Rapids Public
Schools filed a statement support-
ing the reservation of UHF Chan-
nel 17 in Grand Rapids for non-
commercial educational use. The
Board of Education stated that
while it had no actual experience
in educational television, it was
prepared to undertake the estab-
lishment of an educational tele-
vision station in Grand Rapids as
soon as television service in the
UHF is available. No oppositions
to the reservation were filed.
(f) Counterproposal of Music
Broadcasting Company. Music
Broadcasting Company, Grand
Rapids, Michigan, requested the
additional assignment of VHF
Channel 6 in Grand Rapids. _ In
order to accomplish this assign-
ment, the following changes would
be made:
casting Company counterproposal
would require the shifting of this
station to Channel 5.
(g) Statement in Support of
Music Broadcasting Company
Counterproposal. Music Broadcast-
ing Company urged that the as-
signments proposed for Grand
Rapids are inadequate to meet the
needs of that community. Music
Broadcasting Company pointed out
that Grand Rapids is the second
largest city in Michigan and con-
tended that the importance of that
city is evidenced by schools,
churches, manufacturing plants,
amount of retail sales, the number
of wholesale establishments and
banking institutions, etc., and that
such data supports the need for an
additional VHF assignment in that
community. It was further urged
that there is need for the imme-
diate establishment of additional
television facilities in Grand
Rapids for the reason that there
are at the present time 114,557
television receivers in the Grand
Rapids-Kalamazoo area despite the
fact that there is only one local
station in that area. It was further
contended by Music Broadcasting
Company that the assignment of
Channel 6 could be made in Grand
Rapids and could also be assigned
to any one of four Wisconsin com-
munities.
(h) Conflicting Counterproposals
and Oppositions to the Music
Broadcasting Company Counter-
proposal. The counterproposal of
Music Broadcasting Company is in
conflict with the counterproposals
of the following other parties:
Indiana Technical College, Fort
Wayne, Ind.; Bay City Broadcast-
ing Company, Bay City, Michigan;
Delta Broadcasting Company, Es-
canaba, Michigan; Green Bay
Newspaper Company, Green Bay,
Wisconsin; WJR, The Goodwill
Station, Inc., Detroit, Michigan;
Booth Radio and Television Sta-
tions, Inc., Detroit, Michigan; Mil-
waukee Broadcasting Company,
Milwaukee, Wisconsin; Hearst Ra-
dio, Inc., Milwaukee, Wisconsin;
Quad-City Broadcasting Corpora-
tion, .Moline, Illinois. In addition
oppositions to the Music Broad-
casting Company counterproposal
were filed by WJIM, Inc., Lansing,
Michigan; Scripps-Howard Radio,
Inc., Cleveland, Ohio, and National
Broadcasting Company, Inc., Chi-
cago, Illinois.
Conclusions: Show Cause Order
486. In view of the foregoing, an
appropriate authorization will _ be
issued to Grandwood Broadcasting
Company to specify operation of
Station WOOD-TV on Channel 8.
Conclusions: Educational
Reservation
487. In view of the foregoing,
the reservation of Channel 17 in
Grand Rapids for non-commercial
educational use is finalized.
City
Third Notice
Prooosed Changes
Grand Rapids, Mich. 8
Lansing, Mich. 6
Traverse City, Mich. 5
Green Bay, Wis. 6
Clintonville, Shawano, New
London, or Waupaca, Wis.
Station WJIM-TV is presently
operating in Lansing, Michigan, on
Channel 6, and the Music Broad-
*17,23
54
20,*26
'On September 19, 1951, the Corn-
approved the transfer of this
station from Leonard A. Versluis to
the present licensee. The call letters
of this station were formerly WLAV-
TV.
Conclusions: Request for
Additional VHF Assignment
488. We believe that the record
does not support the assignment of
VHF Channel 6 to Grand Rapids.
As noted above, the Music Broad-
casting Company counterproposal
conflicts with the counterproposal
of Bay Broadcasting Company re-
questing the assignment of VHF
Channel 5 to Bay City, Michigan.
These counterproposals are mutual-
ly exclusive since Music Broadcast-
ing Company would assign Chan-
nel 5 to Lansing 105 and Bay Broad-
casting Company would assign
Channel 5 to Bay City at a distance
of only 69 miles. We are of the
view that the counterproposal of
Bay Broadcasting Company seek-
ing a first VHF assignment for
Bay City is more meritorious than
that of Music Broadcasting Com-
pany seeking a second VHF as-
signment for Grand Rapids. Bay
City has a population of 53,000 and
is one of the nation's 168 metro-
politan areas with a population of
88,000. Furthermore, the Music
Broadcasting Company counter-
proposal also conflicts with the
counterproposal of Green Bay
Newspaper Company which re-
quests the assignment of VHF
Channel 2 to Green Bay, Wisconsin.
The Music counterproposal would
assign Channel 2 to Green Bay
but would delete Channel 6 pro-
posed in the Third Notice. Green
Bay is a city with a population of
53,000 and has a metropolitan area
population of 98,000. In light of
the above, a denial of the Music
Broadcasting Company counter-
proposal would permit the assign-
ment of a first VHF channel to
Bay City and a second VHF chan-
nel to Green Bay. In view of the
foregoing, the Music Broadcasting
Company counterproposal is denied.
Final Assignments and
Reservation
489. The following assignments
12 were assigned to Bay City, a
working agreement with education-
al institutions in the adjoining
Saginaw County would be effected
in utilizing this frequency for
educational television. The Board
noted that Central Michigan Col-
lege was interested in educational
television. The Board stated that
considerable progress in relation to
the joint sponsorship and financing
of the construction and operation
of an educational station is being
made and represented that should
Channel 12 be reserved in Bay
City it would be utilized within a
reasonable period of time. As an
alternative, the Board of Educa-
tion requested that a UHF chan-
nel be reserved in Bay City for
non-commercial educational use.
(e) Conflicting Counterproposals
and Oppositions to the Board of
Education Counterproposal. Con-
flicting counterproposals or opposi-
tions to the Board of Education
counterproposal were filed by
Booth Radio and Television Sta-
tions, Inc., The Trebit Corpora-
tion, and Adrian Broadcasting
Company. The oppositions point
out that the nopulation of the
Flint area exceeds that of Bay
City and Saginaw combined.
(f) Counterproposal of Bay
Broadcasting Company. Bay Broad-
casting Company requested the as-
signment of VHF Channel 5 to
Bay City. This assignment would
be accomplished by substituting
Channel 7 in Traverse City, Mich-
igan for Channel 5, as follows:
City
Third Notice
Proposed Changes
and reservation are adopted:
City VHF Chan- UHF Chan-
nel No. nel No.
BAY CITY, MICHIGAN
490. (a) Proposed Assignment.
In the Third Notice the Commis-
sion proposed the assignment of
one channel, UHF Channel 63 to
Bay City, Michigan.
(b) Census Data. The Bay City
standard metropolitan area has a
population of 88,000 and the city
has a population of 53,000.
(c) Counterproposal of the
Board of Education of Bay City.
The Board of Education in Bay
City requested the assignment of
VHF Channel 12 to Bay City for
non-commercial educational use to
be accomplished by deleting this
channel from Flint, Michigan, as
follows:
(g) Statement in Support of
Bay Broadcasting Company Coun-
terproposal. Bay Broadcasting
Company urged that a substantial
portion of the north central area
of lower Michigan would receive
its first VHF Grade A and Grade
B service from the operation of
Channel 5 in Bay City. It was
pointed out that Bay City, with a
population of over 50,000 ranks
8th in the State of Michigan but
is assigned only one UHF channel
in the Third Notice. It was further
contended that nine cities in Mich-
igan with lesser populations than
Bay City are assigned two or more
channels, and that twenty-five
cities with less than one-half the
population of Bay City are as-
signed an equal or greater number
of channels than Bay City.
(h) Conflicting Counterpropos-
Third Notice
Proposed Changes
VHF Chan-
VHF Chan-
Bay City, Mich.
Flint, Mich. 12
As an alternative the Board of
Education requested that a UHF
channel be reserved in Bay City
for non-commercial educational
use.
(d) Statement in Support of
Board of Education Counterpro-
posal. The Board of Education of
Bay City asserted that if Channel
"•''Although Music Broadcasting Com-
pany suggested that under its counter-
proposal Channel 6 could be added to
Clintonville, Shawano, New London or
Waupaca, Wisconsin, no counterpro-
posals requesting assignments for these
communities were filed in this pro-
ceeding. The population of these com-
munities is as follows: Clintonville—
5,000; Shawano— 6,000; New London—
5,000; and Waupaca — 4,000.
als and Oppositions to the Bay
Broadcasting Company Counter-
proposal. The counterproposal of
Bay Broadcasting Company is in
conflict with that of Booth Radio
and Television Stations, Inc., De-
troit, Michigan; and Music Broad-
casting Company, Grand Rapids,
Michigan. Oppositions to the coun-
terproposal of Bav Broadcasting
Company have been filed by the
above two parties and by Scripps-
Howard Radio, Inc., Cleveland,
Ohio, and WJIM, Inc., Lansing,
Michigan. Channel 5 in Bay City
would be 183 miles from Cleve-
ROADCASTING • Telecasting
April 14, 1952 Part II Final TV Report • Page 57
land, Ohio, where Station WEWS
is operating on Channel 5. Scripps-
Howard, Inc., licensee of Station
WEWS, opposed the Bay Broad-
casting Company counterproposal
urging that the possibility of in-
terference due to tropospheric
transmissions over Lake Erie re-
quires greater separation. It
should be noted, however, that the
distance between Bay City and
the WEWS transmitter site in
Cleveland is 189 miles. The assign-
ment of Channel 5 at Bay City
would be 69 miles from the adja-
cent channel assignment of Chan-
nel 6 in Lansing, Michigan, where
Station WJIM-TV is presently op-
erating. WJIM, Inc., licensee of
Station WJIM-TV, opposed the
Bay Broadcasting Company coun-
terproposal since it did not meet
the 70 mile city-to-city adjacent
channel spacing required by the
Third Notice. However, we have
elsewhere in this Report reduced
the required adjacent channel as-
signment spacing for VHF chan-
nels to 60 miles.
Conclusions: VHF Assignment
491. We believe the record sup-
ports the basis for the assign-
ment of VHF Channel 5 to Bay
City. This assignment will pro-
vide a first VHF channel to a com-
munity of 53,000 people situated m
a metropolitan area with a popula-
tion of 88,000. As noted above, the
Bay Broadcasting Company coun-
terproposal conflicts with the coun-
terproposal of Music Broadcasting-
Company requesting a second VHF
channel for Grand Rapids, and the
counterproposal of Booth Radio
and Television Stations, Inc., re-
questing a fourth VHF channel for
Detroit. We have pointed out in
connection with our discussion of
the above counterproposals that we
believe the request for a first VHF
channel for Bay City is to be pre-
ferred to a second VHF channel
for Grand Rapids or a fourth for
Detroit. The 69 mile spacing be-
tween Bay City and Lansing where
adjacent Channel 6 is being util-
ized by Station WJIM-TV meets
the requirements for adjacent
channel station separation. We
believe, also, that the spacing of
189 miles between Bay City and
Station WEWS, Cleveland, operat-
ing on Channel 5 will be adequate
to prevent undue interference due
to tropospheric propagation. The
assignment of Channel 7 in Tra-
verse City rather than Channel 5
will meet all required mileage
spacings. Accordingly, VHF Chan-
nel 5 will be assigned to Bay City.
Conclusions: Educational
Reservation
492. We are of the view that the
assignment of VHF Channel 12 in
Bay City to be reserved for non-
commercial educational use is not
warranted since it can be accom-
plished only by deleting Channel
12 the only VHF assignment in
Flint, a city with a population of
163,000 within a metropolitan area
with a population of 271,000. Ac-
cordingly, the Board of Education
counterproposal requesting the re-
servation of VHF Channel 12 in
Bay City is denied. While we have
assigned Chanel 5 to Bay City, we
do not believe that this channel
: hould be reserved for use by non-
•nmercial educational stations.
The Board of Education did not
request the reservation of Channel
5 and in accordance with our policy
with respect to the reservation of
VHF channels, Channel 5 should
not be so reserved since three VHF
assignments have not been made
to Bay City. However, we believe
that the record supports the basis
for granting the Board of Educa-
tion's alternative request that a
UHF channel be reserved in Bay
City for non-commei-cial education-
al use. Channel 73 will, therefore,
be assigned to Bay City and will
be reserved for non-commercial
educational use.
Final Assignments and
Reservation
493. The following assignments
and reservation are adopted:
City VHF Chan- UHF Chan-
nel No. nel No.
Bay City, Mich. 5 63,*73
TRAVERSE CITY, MICHIGAN:
EDUCATIONAL RESERVATION
494. (a) Proposed Assignments
and Reservation. In the Third
Notice the Commission proposed
the assignment of three channels
to Traverse City: VHF Channel 5
and UHF Channels 20 and 26, with
Channel 26 reserved for non-com-
mercial educational use.
(b) The JCET supported the
reservation of Channel 26 in Tra-
verse City for non-commercial edu-
cational use and submitted a state-
ment of the Superintendent of
Public Instruction of the State of
Michigan supporting the reserva-
tion. No oppositions to the pro-
posed reservation were filed.
Conclusions : Educational
Reservation
495. In view of the foregoing,
the reservation of Channel 26 in
Traverse City for non-commercial
educational use is finalized.
Final Assignments and
Reservation
- 496. As noted above in connec-
tion with the discussion of Bay
City, Channel 7 was substituted
for Channel 5 in Traverse City.
Accordingly, the following assign-
ments and reservation are adopted:
City VHF Chan- UHF Chan-
nel No. nel No.
Traverse City,
Mich. 7 20,*26
SAGINAW, MICHIGAN
497. (a) Proposed Assignments.
In the Third Notice the Commis-
sion proposed the assignment of 2
channels to Saginaw, Michigan,
UHF Channels 51 and 57.
(b) Census Data. The standard
metropolitan area of Saginaw has
a population of 154,000 and the
City of Saginaw a population of
93,000.
(c) Counterproposal of Saginaw
Broadcasting Company. Saginaw
Broadcasting Company requested
that Channel 19 be deleted from
Midland and assigned to Saginaw
and that Channel 51 be deleted
from Saginaw and substituted in
Midland. Saginaw Broadcasting
Company also requested the addi-
tional assignment of UHF Chan-
nel 28 to Saginaw, to be accom-
plished by deleting this channel
from Flint, Michigan and by mak-
ing the following changes in the
assignments proposed in the Third
Notice:
nel 28, it was noted that four
channels are proposed for Flint,
Michigan, including one VHF chan-
nel, and it was, therefore, con-
tended that a fair, efficient and
equitable distribution of facilities
would require the removal of Chan-
nel 28 from Flint to Saginaw. The
population of Flint is 163,000.
(e) Conflicting Counterproposals
and Oppositions to the Saginaw
Broadcasting Company Counter-
proposal. Conflicting counterpro-
posals and oppositions to the Sagi-
naw Broadcasting Company coun-
terproposal were filed by Booth
5;108 Channel 10 would be substi
tuted in Hancock, Michigan fo:
Channel 5; and Channel 5 substi
tuted in Marquette, Michigan, fo;
Channel 3. In addition, it was as
serted that with the above pro
posed frequency changes Channe
13 could be assigned to both Cadil
lac and Calumet, Michigan, thai
Channel 5 could be assigned tc
Essexville, Michigan, and Channe
2 assigned to Green Bay, Wiscon
sin. Following are the changes ir
the assignments proposed in the
Third Notice requested by Delta
Broadcasting Company:
City
Third Notice
Proposed Changes
Escanaba, Michigan
Hancock, Michigan
Traverse City, Mich.
Marquette, Michigan
Cadillac, Michigan
Calumet, Michigan
Essexville, Mich.
Green Bay, Wisconsin
Radio and Television Stations, Inc.
and WJR, The Goodwill Station,
Inc., both of Detroit, Michigan.
Conclusions
498. We do not believe that the
record supports the basis for as-
signing UHF Channel 19 to Sagi-
naw by moving Channel 51 from
Saginaw to Midland. The Com-
mission does not recognize differ-
ences in UHF channels for assign-
ment purposes; accordingly, we see
no basis for the deletion of Chan-
nel 28 from Flint, Michigan in
order to make possible its assign-
ment to Saginaw. It should be
pointed out that Saginaw lies only
12 miles from Bay City where the
Commission is assigning one VHF
and two UHF channels, with one
UHF channel reserved for non-
commercial educational use. Under
these circumstances we do not be-
lieve that a channel should be de-
leted from a city the size of Flint
in order to afford an additional
channel to Saginaw. Accordingly,
the counterproposal of Saginaw
Broadcasting Company is denied.
Final Assignments
499. In view of the foregoing,
the following assignments are
adopted:
City UHF Channel No.
Saginaw 51,57
ESCANABA, CALUMET, AND
CADILLAC, MICHIGAN
500. (a) Proposed Assignments.
In the Third Notice one channel,
VHF Channel 13, was assigned to
Escanaba, Michigan, and one chan-
nel, UHF Channel 45, to Cadillac,
Michigan. No channels were as-
signed in the Third Notice to Calu-
met, Michigan.
(b) Census Data. Escanaba has
a population of 15,000, Cadillac a
population of 10,000 and Calumet
a population of 1,200.
(c) Counterproposal of Delta
Broadcasting Company. Delta
Broadcasting Company requested
that VHF Channel 3 be substituted
City
Third Notice
Proposed Changes
Saginaw, Michigan
Midland, Michigan
Flint, Michigan 12
(d) Statement in Support of
Saginaw Broadcasting Company
Counterproposal. Saginaw Broad-
casting Company urged that Sagi-
naw is considerably larger than
Midland and that Channel 19
would provide a better service to
the larger community, while Chan-
nel 51 would amply serve the needs
of Midland. With respect to Chan-
51,57
19
16,*22,28
19f,28t,57
51t
12,16*22,t
in Escanaba for VHF Channel 13.
In order to accomplish this assign-
ment, Channel 7 would be substi-
tuted in Traverse City for Channel
106The Commission has below sub-
stituted Channel 7 in Traverse City
for Channel 5 in connection with the
counterproposal of Bay Broadcasting
Company of Bay City, Michigan.
20,*26
17
45
lOf
7t
5?
13f
13f
5f
2f,6
20*26
17
45
(d) Statement in Support oi
Delta Broadcasting Company
Counterproposal. Delta Broad
casting Company urged that Chan
nel 3 at Escanaba would bettei
serve the hilly terrain surrounding
that community. It was contender
that Channel 3 would provide
wider coverage than would Chan-|
nel 13; that the use of Channel 3
in Escanaba as proposed would
make possible additional VHF as-
signments in Cadillac, Calumet,
and Essexville, Michigan and
Green Bay, Wisconsin; and that,
accordingly, the Delta Broadcast-
ing Company counterproposal
would accomplish an appreciable
advance in fulfilling the Commis-
sion's priorities.
(e) Conflicting Counterproposal
to the Delta Broadcasting Company
Counterproposal. The Delta
Broadcasting Company counterpro-
posal conflicts with the counterpro-
posal of Music Broadcasting Com-
pany, Grand Rapids, Michigan
since Music Broadcasting Company
would assign Channel 5 in Lan-
sing while Delta Broadcasting
Company would assign this chan-
nel in Essexville 75 miles from
Lansing-. However, the Music
Broadcasting Company counter-
proposal has been denied for the
reasons stated in the discussion of
Grand Rapids above.
Conclusions
501. The Commission, for as-
signment purposes, does not recog-
nize differences in VHF channels
However, as was pointed out by
Delta Broadcasting Company a
grant of its counterproposal would
make possible additional VHF as-
signments in other communities.
Channel 13 could be assigned to
both Cadillac and Calumet, Michi-
gan. Delta Broadcasting Company
also suggested that Channel 5
could be assigned to Essexville,
Michigan and Channel 2 to Green
Bay, Wisconsin. The Commission
has granted the counterproposal of
Bay City Broadcasting Company
to assign Channel 5 to Bay City,
Michigan, which is less than 3
miles from Essexville. According-
ly, Channel 5 could not be assigned
to Essexville. With respect to the
assignment of Channel 2 in Green
Bay, the Commission is below
granting the counterproposal of
the Green Bay Broadcasting Com-
pany which requests the assign-
ment of Channel 2 to Green Bay
and this change is not dependent
on the Delta counterproposal. In
summary, therefore, the channel
changes suggested by Delta Broad-
casting Company would make pos-
Page 58 • April 14, 1952 Part II Final TV Report
BROADCASTING • Telecasting
sible the assignment of a VHF
channel in Cadillac and Calumet.
We believe, therefore, that the
substitution of Channel 3 in Es-
canaba for Channel 13 will effect
a more efficient use of the VHF
channels. All of the suggested
assignments except the one to
Essexville meet the required mini-
mum spacings. As noted above,
the Delta Broadcasting Company
counterproposal conflicts with the
counterproposal of Music Broad-
casting Company, Grand Eapids,
Michigan. However, we have
above denied this counterproposal
for the reasons stated in the dis-
cussion of Grand Eapids.
Final Assignments
502. The following assignments
'"are adopted:
City VHF Chan- UHF Chan-
nel No. nel No.
Escanaba, Michigan 3
Cadillac, Michigan 13 45
Calumet, Michigan 13
Hancock, Michigan 10
Marquette, Michigan 5 17
SAULT STE. MARIE, MICHIGAN
EDUCATIONAL RESERVATION
503. (a) Proposed Reservation.
In the Third Notice the Commis-
sion proposed the reservation of
UHF Channel 34 in Sault Ste.
Marie for non-commercial educa-
tional use.
(b) The JCET supported the
reservation of Channel 34 in Sault
Ste. Marie for non-commercial edu-
cational use and submitted a state-
ment of the Sault Ste. Marie Pub-
lic Schools supporting the reserva-
tion. No objections were filed to
the proposed reservation.
Conclusions
504. In view of the foregoing,
the reservation of Channel 34 in
Sault Ste. Marie for non-com-
mercial educational use is finalized.
ANN ARBOR, MICHIGAN EDU-
CATIONAL RESERVATION
505. (a) Proposed Reservation.
In the Third Notice the Commis-
sion proposed the reservation of
UHF Channel 26 in Ann Arbor for
non-commercial educational use.
(b) The Regents of the Uni-
versity of Michigan at Ann Arbor
filed a statement supporting the
reservation of Channel 26 in Ann
Arbor for non-commercial educa-
tional use. It was stated that a
Faculty- Administration Television
Committee had for some time been
studying the advisability of the
University's owning and operat-
ing a television station and had
recommended to the Board of Re-
gents that an application should
be filed when channels are avail-
able. No oppositions to the re-
servation were filed.
Conclusions
506. In view of the foregoing,
the reservation of Channel 26 in
Ann Arbor for non-commercial
educational use is finalized.
CHICAGO, ILLINOIS
507. (a) Proposed Assignments
and Reservation. In the Third
Notice 10 channels were assigned
to Chicago: VHF Channels 2, 5,
7, 9 and 11 and UHF Channels
20, 26, 32, 38 and 44, with Channel
11 reserved for non-commercial
educational use.
(b) Census Data. The Chicago
standard metropolitan area has a
population of 5,495,000 and the
City of Chicago has a population
of 3,621,000.
(c) Existing Stations. Four sta-
tions are presently in operation in
Chicago on Channels 4, 5, 7 and 9.
Balaban and Katz Corporation is
authorized to operate Station
WBKB on Channel 4. Balaban and
Katz has been ordered to show
cause why the authorization of
Station WBKB should not be modi-
fied to specify operation on Chan-
nel 2 in lieu of Channel 4. Na-
tional Broadcasting Company, Inc.,
is licensed to operate Station
WNBQ on Channel 5. American
Broadcasting Company, Inc., is
licensed to operate Station WENR-
TV on Channel 7. WGN, Inc. is
licensed to operate Station WGN-
TV on Channel 9.
(d) Answer to Show Cause Or-
der. Balaban and Katz Corpora-
tion advised the Commission that
it had no objection to the proposed
modification of its authorization
for Station WBKB to specify oper-
ation on Channel 2 in lieu of
Channel 4. The application of
Balaban and Katz for the renewal
of license of WBKB has been desig-
nated for hearing. (Docket No.
10038.)
(e) Counterproposal of Colum-
bia Broadcasting System, Inc. Co-
lumbia Broadcasting System, Inc.
requested the assignment of VHF
Channel 13 to Chicago.11" This
would be accomplished by the fol-
lowing changes: VHF Channel 13
would be deleted from Rockford,
Illinois and UHF Channel 51
would be substituted in that com-
munity; UHF Channel 64 would
be substituted in Indianapolis,
Indiana for VHF Channel 13;
UHF Channel 23 would be substi-
tuted in Muncie, Indiana for UHF
Channel 49; UHF Channel 45
would be substituted in Conners-
ville, Indiana for UHF Channel
38, and UHF Channel 57 would be
substituted for Channel 44 at
Piqua, Ohio. As an alternative,
CBS requested that the education-
al reservation in Chicago be
shifted to a UHF channel. In
tabular form, the CBS counter-
proposal requested the following
changes :
time during which commercial
broadcasters in the UHF could not
effectively compete with VHF
broadcasters. CBS also pointed out
that a network owning no station
in Chicago would be at an enor-
mous competitive disadvantage. 108
The arguments urged by CBS for
the addition of a VHF channel in
Chicago were also offered in con-
nection with its counterproposal
seeking the addition of a VHF
channel in Boston, Massachusetts.
We have in connection with our
discussion of the Boston counter-
proposal considered these argu-
ments.
(g) Conflicting Counterproposals
and Oppositions to the CBS Coun-
terproposal. Oppositions and con-
flicting counterproposals to the
CBS counterproposal urging the
assignment of VHF Channel 13
for Chicago have been filed by the
following parties: William H.
Block Company, Indianapolis, In-
diana; Radio Indianapolis, Inc.,
Indianapolis, Indiana; Booth Radio
and Television Stations, Inc., De-
troit, Michigan; Crosley Broad-
casting Corp.; Lake Broadcasting
Company, Gary, Indiana; Indian-
apolis Broadcasting, Inc., Indian-
apolis, Indiana; Milwaukee Broad-
casting Company, Milwaukee, Wis-
consin; and WIBC, Inc., Indian-
apolis, Indiana.
(h) Educational Reservation in
Chicago. The Illinois Institute of
Technology filed a statement sup-
porting the reseiwation of VHF
Channel 11 in Chicago for non-
commercial educational use. It was
noted that a "Working Committee
for Developing the Use of Chan-
nel 11 for Education in Chicago"
had been formed on May 9, 1951
and included the following mem-
bers: Loyola University, Univer-
sity of Illinois (Chicago Profes-
Third Notice
Proposed Changes
VHF Chan- UHF Chan- VHF Chan- UHF Chan-
nel No. nel No. nel No. nel No.
Chicago, Illinois 2,5,7,9,
*11
Rockford, Illinois 13
Connersville, Ind.
Indianapolis, Ind. 6,8,*13
Muncie, Indiana
Piqua, Ohio
or, in the alternative:
Chicago 2'*i\'9'
(f) Statement in Support of
CBS Counterproposal. In support
of its counterproposal requesting
the assignment of VHF Channel
13 to Chicago, CBS urged that an
additional VHF Channel is needed
in that city. The basic premise
upon which CBS's counterpro-
posal rests is the need for insur-
ing the possibility of a nation-
wide competitive commercial tele-
vision service. CBS contended that
though UHF woud ultimately be
reasonably competitive, there
would be a substantial period of
20,26,32,
38,44
39,*45
38
20,26
49,55
44
20,26,32,
39,*45,51f
45t
20,26,*64f
23f,55
57
107CBS's original counterproposal con-
sisted of 3 alternative plans for Chi-
cago. CBS has since withdrawn plans
B and C leaving only plan A for con-
sideration. Accordingly, plans B and
C and all comments and oppositions
relating thereto will not be discussed
in this Report.
10SCBS has contracted with Balaban
and Katz, operating Station WBKB in
Chicago, to acquire control of that sta-
tion. Application for consent of as-
signment to CBS has been filed by
Balaban and Katz and Columbia. Final
action on this application has not yet
been taken by the Commission. CBS
pointed out that all VHF assignments
for commercial assignments in the
Chicago area are already in operation,
leaving no VHF channels for which
application could be made by a net-
work or other commercial broadcaster.
sional Colleges) ; Chicago Public
Schools, University of Illinois
(Navy Pier Branch), DePaul Uni-
versity, Illinois Institute of Tech-
nology, Arts Institute of Chicago,
Roosevelt College, University of
Chicago, Chicago Historical So-
ciety, Museum of Science and In-
dustry and Northwestern Univer-
sity. The Illinois Institute of
Technology submitted letters from
each of the other members of the
Woi-king Committee expressing
support for the reservation. The
JCET also filed a statement sup-
porting the reservation and indi-
cating the support of Columbia
College and George Williams Col-
lege. It was stated that the Work-
ing Committee is conducting stud-
ies of financing, programming and
operation of an educational tele-
vision station on a cooperative
basis. Seven institutions indicated
they could contribute to the pro-
gramming of such a station. It
was contended that an educational
television station on Channel 11
in Chicago would serve at least
60% of the population of Illinois.
It was pointed out that the Board
of Education of the City of Chi-
cago has organized the "General
Superintendent's Committee on
Television" to consider the educa-
tional implications of television
and the part that the Chicago
school system would play in the
joint operation of Channel 11.
(i) Opposition to the Education-
al Reservation. CBS, as an alter-
native to its counterproposal dis-
cussed above, requested that the
educational reservation in Chicago
be shifted to a UHF channel. CBS
contended that it would be at a
competitive disadvantage if it did
not own a VHF station in Chicago.
CBS argued that the statement of
the Illinois Institute of Technology
did not indicate any assurance that
Channel 11 would be utilized or
that a UHF channel would not
serve equally as well. CBS con-
tended that the educators offered
no indication of the source of its
funds, when an educational sta-
tion might commence operation, or
how they were prepared to trans-
late program suggestions into ac-
tual programs. In reply to CBS,
the JCET argued that educators
will be dependent upon set circu-
lation for their effect and that to
shift the reservation to a UHF
channel would greatly handicap
the educators in obtaining funds.
The JCET also urged that in view
of CBS's financial resources, it
was in a much better position to
shoulder the burden of developing
UHF in Chicago than would be
the educational interests.
Conclusions: Show Cause Order
508. In view of the foregoing
and the pendency of the hearing
on the renewal of license of WBKB
(Docket No. 10033) an appropri-
ate temporary authorization will
be issued to the licensee of Station
WBKB in order to permit opera-
tion on Channel 2 in lieu of Chan-
nel 4.
Conclusions: Additional Com-
mercial VHF Assignment
509. We are of the view that
the record does not support the
assignment of VHF Channel 13 to
Chicago. This assignment could be
achieved only by deleting VHF
channels in Rockford, Illinois, and
Indianapolis, Indiana. Rockford is
a metropolitan area with a popula-
tion of 152,000 and has a city pop-
ulation of 93,000. Indianapolis has
a metropolitan area population of
552,000 and a city population of
427,000. We do not believe that
the assignment of a 6th VHF chan-
nel to Chicago is warranted at the
expense of deleting the only VHF
channel from Rockford and one of
three VHF channels from Indian-
apolis. Moreover, the CBS coun-
terproposal would necessitate a re-
duction in the number of VHF
assignments and would, therefore,
constitute an inefficient use of the
spectrum. Accordingly, the CBS
counterpi-oposal requesting the as-
signment of VHF Channel 13 in
Chicago is denied. The CBS al-
ternative request for the shifting
of the educational reservation in
Chicago to a UHF channel is made
on the same basis as its request in
Boston. We have, in connection
with our discussion of Boston, con-
sidered the CBS contentions and
for the reasons there stated re-
jected them. We are of the view
in the instant case that the record
requires the finalization of the
educational reservation and that
the educational reservation should
not be shifted to the UHF. In the
Third Notice we stated that a
VHF channel would be reserved in
all communities with three or more
VHF channels where all such VHF
ROADCASTING • Telecasting
April 14, 1952 Part II Final TV Report • Page 59
assignments were not in opera-
tion. We can see no reason for
deviating from this decision in
Chicago.1"1' We believe that the
record justifies the reservation of
VHF Channel 11. Accordingly,
the CBS request is denied and the
reservation of Channel 11 in Chi-
cago for non-commercial educa-
tional use is finalized.
Final Assignments and Reserva-
tions
510. The following assignments
and reservation are adopted:
City VHF UHF
Channel No. Channel No.
Chicago 2,5,7,9,*11 20,26,32,38,44
ROCKFORD, ILLINOIS: EDU-
CATIONAL RESERVATION
511. (a) Proposed Reservation.
In the Third Notice the Commis-
sion proposed the reservation of
Channel 45 in Rockford for non-
commercial educational use.
(b) The City of Rockford, Rock-
ford Public Schools, and Rockford
College filed statements support-
ing the reservation of Channel 45
in Rockford for non-commercial
educational use. Resolutions of
the City Council, Board of Educa-
tion, and the Board of Trustees of
Rockford College were submitted
supporting the reservation. No
oppositions to the reservation were
filed.
Conclusions
512. In view of the foregoing,
the reservation of Channel 45 in
Rockford for non-commercial edu-
cational use is finalized.
SPRINGFIED, ILLINOIS EDU-
CATIONAL RESERVATION
513. (a) Proposed Reservation.
In the Third Notice the Com-
mission proposed the reservation
of UHF Channel 26 in Springfield
for non-commercial educational
use.
(b) The Board of Education of
School District No. 186, Spring-
field, Illinois filed a statement sup-
porting the reservation of Channel
26 in Springfield. The Board of
Education stated that it is sur-
veying the matter of costs of con-
struction and operation of an edu-
cational television station and the
possibilities of joint operation of
a station by educational interests
in the area. It was contended that
the reservation is required in order
to permit the Board to complete
the survey. No oppositions to the
reservation were filed.
Conclusions
514. In view of the foregoing,
the reservation of Channel 26 in
Springfield, Illinois for non-com-
mercial educational use is finalized.
DEKALB, ILLINOIS
515. (a) Proposed Assignments.
In the Third Notice no channels
were assigned to DeKalb, Illinois.
(b) Census Data. DeKalb has a
population of 12,000.
(c) Counterproposal of North-
ern Illinois State Teachers College.
The Northern Illinois State Teach-
ers College requested the assign-
ment of UHF Channel 67 in De-
Kalb to be reserved for non-com-
mercial educational use. No other
changes in the assignments pro-
posed by the Commission in the
Third Notice were requested. No
oppositions or conflicting counter-
proposals were filed.
(d) Statement in Support of
Illinois State Teacher College
Counterproposal. Illinois State
Teachers College represented that
it is very interested in construct-
ing and operating a non-commer-
cial educational television station.
It stated that the College is pres-
ently constructing a new library
containing a theatre-television
studio. The College listed various
types of educational programs it
proposed to utilize including co-
operative, general adult education,
extension, laboratory, sports, en-
tertainment, and special events
programs. The college stated that
its next budget to be presented
to the State Teachers College
Board and the State Legislature
would include funds for the con-
struction of an educational tele-
vision station at DeKalb.
Conclusions
516. We believe the record sup-
ports the assignment of UHF
Channel 67 to DeKalb and the res-
ervation of that channel for non-
commercial educational use. Ac-
cordingly, Channel 67 is assigned
to DeKalb and reserved for non-
commercial educational use.
Final Assignment and Reservation
517. The following assignment is
adopted :
City UHF Channel No.
DeKalb, Illinois *67
CARBONDALE, ILLINOIS
518. (a) Proposed Assignments.
In the Third Notice one channel,
UHF Channel 34, was assigned to
Carbondale, Illinois.
(b) Census Data. The popula-
tion of Carbondale is 11,000.
(c) Counterproposal of South-
ern Illinois University. Southern
Illinois University requested the
assignment of VHF Channel 10
to Carbondale to be reserved for
non-commercial educational use by
making the following changes in
the assignments proposed in the
Third Notice:
funds in a manner deemed by the
University to be most advan-
tageous, and that since the Uni-
versity considers television to be
of major importance in education,
it would be in a position to allo-
cate funds for the proposed tele-
vision operation.
(e) The Southern Illinois Uni-
versity counterproposal would sub-
stitute Channel 10 for Channel 11
in Louisville, Kentucky, Channel
11 for Channel 4 in Bloomington,
Indiana, and Channel 4 for Chan-
nel 6 in Indianapolis, Indiana. Sta-
tion WHAS-TV is presently oper-
ating in Louisville on Channel 9
but has been ordered to show cause
in this proceeding why its author-
ization should not be modified to
specify operation on Channel 11.
The Southern Illinois University
counterproposal would necessitate
shifting Station WHAS-TV to
Channel 10 rather than Channel
11. Station WTTV is presently
operating in Bloomington, Indiana,
on Channel 10 but has been or-
dered to show cause in this pro-
ceeding why its authorization
should not be modified to specify
operation on Channel 4. The
Southern Illinois University coun-
terproposal would necessitate shift-
ing Station WTTV to Channel 11
rather than Channel 4. Station
WFBM-TV is presently operating
in Indianapolis, Indiana, on Chan-
nel 6. The Southern Illinois Uni-
versity counterproposals would re-
quire shifting Station WFBM-TV
to Channel 4. The Southern Illi-
nois University counterproposal
would assign Channel 4 at Indian-
apolis. This channel will also be
utilized in Columbus, Ohio, where
Station WLWC, licensed to Cros-
ley Broadcasting Corporation, will
operate. The distance between the
otice Proposed Changes
VHF Chan- UHF Chan-
VHF Chan- UHF Chan-
Carbondale, Illinois
Bloomington, Indiana
Indianapolis, Indiana
Terre Haute, Indiana
Louisville, Kentucky
Paducah, Kentucky
Cape Girardeau, Mo.
(d) Statement in Support of
Southern Illinois University Coun-
terproposal. Southern Illinois Uni-
versity urged that the assignment
of Channel 10 in Carbondale would
serve the southernmost third of
Illinois, one of the most under-
developed areas in the United
States with high unemployment
and a low living standard. The
University stated that the develop-
ment of new trades and skills and
the raising of the educational and
cultural level in Southern Illinois
is of major concern to the Uni-
versity and urged that educational
television could be instrumental in
assisting development in this area.
It was contended that a VHF
channel is necessary to serve the
large but dispersed population in
the area. The University submit-
ted a proposed weekly program-
ming schedule which was designed
to aid in the education and rehabil-
itation of the area. The University
stated that it was fully cognizant
of the costs of the proposed opera-
tion and stated that construction
and operating costs would come
from University budget funds ap-
propriated each biennium by the
State Legislature. It was stated
that the University administration
is authorized to distribute these
nel No.
nel No.
nel No.
nel No.
34
*10t
34
4
*30,36
lit
*30,36
6,8,*13
20,26
4t,8,*13
20,26
10
*57,63
6f
*57,63
3,11
*15,21
3,10t
*15,21
6
43
12f
43
12
18
6f
18
Page 60 • April 14, 1952 Part II Final TV Report
transmitter sites of WLWC in Co-
lumbus and WFBM-TV in Indian-
apolis would be 166.2 miles. Under
the Third Notice the distance be-
tween WFBM-TV on Channel 6 in
Indianapolis and Station WTVN
in Columbus also on Channel 6, is
167.8 miles. The Southern Illinois
University counterproposal would
assign Channel 10 at Louisville
188 miles from the co-channel as-
signment at Knoxville, Tennessee.
Both Louisville and Knoxville are
situated in Zone II; and, there-
fore, this separation would be be-
low the 190 mile minimum co-
channel assignment separation in
this zone.
(f) Conflicting Counterpropos-
als and Oppositions to the South-
ern Illinois University Counterpro-
posals. WHAS, Inc., Louisville,
Kentucky; WFBM, Inc., Indianap-
olis, Indiana; and Crosley Broad-
casting Corporation, Columbus,
Ohio, all filed oppositions to the
Southern Illinois University coun-
terproposal. Conflicting counter-
proposals and oppositions have
been filed by WIBC, Inc., Indian-
apolis, Indiana; Lake Broadcast-
ing Company, Gary, Indiana; L.
B. Wilson Company, Cincinnati,
Ohio; and Logansport Broadcast-
ing Company, Logansport, Indiana
and Owensboro On The Air, Inc
Owensboro, Kentucky. All of th
above conflicting counterproposal
have been denied for other rea
sons.
Conclusions
519. We are of the view thai
the Southern Illinois University
counterproposal in so far as il
requests the assignment of VHF
Channel 10 at Carbondale must be
denied. This assignment would ne
cessitate deviating from the re
quired minimum assignment spac
ings. The University in order tc
assign Channel 10 to Carbondal<
proposes that Channel 10 be as
signed at Louisville. Statioi
WHAS-TV operating on Channe1
10 at Louisville would be only 18<i
miles from the co-channel assign
ment at Knoxville. Since botl
these cities are situated withir
Zone II, this spacing would nof
meet the 190 mile minimum
signment separation. In view oi
the foregoing, the counterproposa
of Southern Illinois University ir
so far as it requests the assign-
ment of VHF Channel 10 in Car
bondale is denied. We believe
however, that the record support?
the basis for assigning a channe
to Carbondale to be reserved foi
non-commercial educational use
Accordingly, Channel 61 will be as-
signed to Carbondale for this pur-
pose.
Final Assignments and
Reservation
520. The following assignment;
and reservation are adopted:
City UHF Channel No
Carbondale, Illinois 34, *61
DAVENPORT, IOWA-ROCK
ISLAND-MOLINE, ILLINOIS
521. (a) Proposed Assignment
and Reservation. In the Thir
Notice the Commission proposec
the following assignments and res
ervation:
VHF UHF
Channel Channel
City No. No.
Davenport, lowa,-
Rock Island-
Moline, 111.
4,6
*30, 36, 4
(b) Census Data. The standarc
metropolitan area of Davenpor
Rock Island-Moline has a popula
tion of 234,000. The population o:
Davenport is 75,000. The popul
tion of Rock Island is 49,000. Th
population of Moline is 37,000.
(c) Existing Stations. Centra
Broadcasting Company is license
for the operation of WOC-TV
Davenport, Iowa, on Channel 5
The licensee was ordered to shov
cause why the license of WOC-TA
should not be modified to specif;
Channel 6 in lieu of Channel
Rock Island Broadcasting Com
pany is licensed for operation o
WHBF-TV, Rock Island, on Chan
nel 4.
(d) Counterproposal of Quad
City Broadcasting Corp. Quad-Citi
Broadcasting Corp. requested th
additional assignment of Channe
10 to Davenport-Rock Island-Mo!
line-East Moline"0 by making th
following changes in the assign
ments proposed in the Thir
Notice:
""Davenport Broadcasting Corp, Inc
Davenport, requested the assignmen
of Channel 2 to Atalissa, Iowa, at
distance of 50 miles from Davenpor
This assignment would be accom
plished by the deletion of Channel
from Des Moines. This request ha
been considered in connection with th
Des Moines educational reservation.
OADCASTING • Telecastin
Third Notice
Counterproposal
VHF Chan- UHF Chan-
Centralia, 111.
Quincy, 111.
Rockford, 111.
Springfield, 111.
Evansville, Ind.
Cedar Rapids, Iowa
Davenport-Rock
Island-Moline
Iowa City, Iowa
Mason City, Iowa
Waterloo, Iowa
Lawrence, Kan.
Pittsburg, Kan.
Grand Rapids, Mich.
Iron Mountain, Mich.
Austin, Minn.
Duluth-Superior, Wis.
Rochester, Minn.
Hannibal, Mo.
Jefferson City, Mo.
Joplin, Mo.
Kansas City, Mo.
Kirksville, Mo.
^t.. Joseph, Mo.
St. Louis, Mo.
Sedalia, Mo.
Springfield, Mo.
Eau Claire, Wis.
La Crosse, Wis.
Madison, Wis.
Milwaukee, Wis.
Wausau, Wis.
9
6
3,6,*8
4,5,*9
12
2
4,5,*9,11
4,*10,12
(e) Statement in Support of
Quad City Counterproposal. Quad
City Broadcasting- Corporation
urged that there are approximate-
ly 54,000 VHF receivers in the
area; and that a long period would
elapse before the existing receivers
could be converted or new receiv-
ers obtained capable of receiving
ultra high frequencies; that the
Commission's assignments in the
Third Notice would limit the area
to the programs of two networks
thus preserving the existing mo-
nopolistic situation; and that the
two VHF frequencies proposed for
Davenport-Rock Island-Moline are
already in operation by existing
stations and that there is demand
for additional frequencies.
(f) Oppositions and Conflicting
Counterproposals to Quad City
Broadcasting Corp. Counterpro-
posal. Oppositions and conflicting
counterproposals to the counter-
proposal of Quad City Broadcast-
ing Corporation were filed by the
following parties: Evansville Tel-
evision, Inc., Evansville, Indiana;
KFEQ, Inc., St. Joseph, Missouri;
The Journal Company (WTMJ-
TV), Milwaukee, Wisconsin; Bad-
ger Broadcasting Company, Madi-
son, Wisconsin; Cedar Valley
Broadcasting Company, Inc., Aus-
tin, Minnesota; Milwaukee Broad-
casting Company and Hearst Ra-
dio, Inc., Milwaukee, Wisconsin;
the Gazette Company, Cedar Ra-
pids, Iowa; Davenport Broadcast-
ing Company, Davenport, Iowa;
The Black Hawk Broadcasting
Company, Waterloo, Iowa; the
Northwest Broadcasting Company,
Fort Dodge, Iowa; Midland Broad-
casting Company, Kansas City,
Missouri; University of Illinois,
Urbana, Illinois; Michigan State
College, East Lansing, Michigan;
The Trebit Corporation, Flint,
Michigan; WJR, The Goodwill
Station, Inc., Detroit, Michigan;
Milton J. Hinlein, Sedalia, Mis-
souri; Pulitzer Publishing Com-
pany (KSD-TV), St. Louis, Mis-
souri, KNUJ, Inc., New Ulm, Min-
nesota; Champaign News Gazette,
Inc., Champaign, Illinois; Peoria
Broadcasting Company and West
Central Broadcasting Company,
Peoria, Illinois.
(g) The counterproposal of
Quad City Broadcasting Company
would result in the following co-
channel separations below • 190
miles in Zone II:
nel No.
nel No.
nel No.
32
21
5f
21
39,*45
3t
39,*45
13t
20,*26
50,*5o,62
5f
50,*56,62
20,*26
2f
20,*26
30,36,42
4,6,10f
*30,36,42
is
*12t
24
at
35
1«
16,*22
*2f
17
^8
38
10t
*17,23
ili*
27
51
•!? IS
3,6,*13t
32,38
55
55
27
3
33
«t
33
30
7?
30
19,25
4,5,*llf
19,25
18
7t
18
*26,32
*19,25
*32,38
*21,27,33
19,25,31
16
2?,4,*9,11
10?
3,9f
13?
4,*8,12
lOt
30,*36
30,36,42
28
*26,32
*19,25
*32,38
*21,27,33
19,25,31
16
Channel 9 — Waterloo, Iowa —
Minneapolis, Minn. 180 mi.
Channel 12— Pittsburg, Kan-
sas— Hutchinson, Kan., 181
miles.
Channel 10 — Austin, Minn. —
Wausau, Wis., 187 miles.
Channel 6 — Rochester, Minn.
— Superior, Wis., 187 miles.
Channel 11 — Kansas City, Mo.
— Des Moines, Iowa, 180 mi.
Channel 7 — La Crosse, Wis. —
St. Cloud, Minn., 189 miles.
(h) Answer of Central Broad-
casting Co., to Show Cause Order.
Central Broadcasting Company,
licensee of WOC-TV, stated that
it did not object to the proposal
to change its assignment to Chan-
nel 6.
(i) The Davenport-Rock Island-
Moline Educational Reservation.
The Independent School District,
Davenport, Iowa, supported the
reservation of UHF Channel 30
at Davenport-Rock Island-Moline,
for non-commercial educational
use. The Independent School Dis-
trict stated that at a meeeting of
representatives of colleges and
secondary schools of the area the
unanimous opinion was voiced that
an educational television channel
should be assigned to the Daven-
port-Rock Island-Moline area. The
JCET also supported the reserva-
tion of UHF Channel 30 in the
Davenport - Rock Island - Moline
area. No objection was filed to the
proposed reservation.
Conclusions: Show Cause Order
522. In view of the foregoing, an
appropriate authorization will be
issued to Central Broadcasting
Company to specify operation of
WOC-TV on Channel 6.
Conclusion: Educational
Reservation
523. In view of the foregoing
the reservation of Channel 30 in
Davenport-Rock Island-Moline for
non-commercial educational use is
finalized.
Conclusions: Request for Addi-
tional Commercial VHF Assign-
ment.
524. It is our view that the
counterproposal of Quad City
Bi-oadcasting Corp. seeking the as-
signment of Channel 10 to Daven-
port-Rock Island-Moline must be
denied. As indicated above the
changes in the proposed Table of
Assignments requested by Quad
City Broadcasting Corp. would re-
sult in six separations below the
minimum provided herein for co-
channel assignments in Zone II.
Accordingly, the counterproposal
of Quad City Broadcasting Corp.
is denied.
Final Assignments and
Reservation
525. The following assignments
and reservation are adopted:
VHF UHF
Channel Channel
City No. No.
4,6 *30, 36, 42
CHAMPAIGN, URBANA,
PEORIA, ILLINOIS; NEW ULM,
MANKATO, MINNESOTA;
WATERLOO, CEDAR RAPIDS,
IOWA
526. (a) Proposed Assignments
and Reservations. In the Third
Notice the Commission proposed
the following assignments and re-
servations :
VHF UHF
C
City
Champaign, Illinois 21
Urbana, Illinois *12 27,33
Peoria, Illinois 8 *37,43
New Ulm, Minnesota 43
Mankato, Minnesota 15
Waterloo, Iowa 7 16,*22
Cedar Rapids, Iowa 9 20,*26
(b) Counterproposals. Various
parties in this proceeding filed
conflicting counterproposals seek-
ing the assignment of a VHF
channel to Champaign, Peoria,
New Ulm, Mankato, Waterloo and
Cedar Rapicls.
Champaign
527. (a) Census Data. The pop-
ulation of the City of Champaign
is 40,000.
(b) Counterproposal of Cham-
paign News-Gazette. Champaign
News-Gazette' requested the as-
signment of Channel 3 to Cham-
paign by substituting a UHF chan-
nel in Centralia, Illinois, for VHF
Channel 2 and making the fol-
lowing changes in the assignments
proposed by the Commission in the
Dodge, Iowa,"1 and Peoria Broad-
casting Company, Peoria, Illinois.
In addition oppositions to the
Champaign News-Gazette counter-
proposal have been filed by WCNT,
Inc., Centralia, Illinois; the Bala-
ban and Katz Corporation, Chi-
cago, Illinois; and Sangamon Val-
ley Television Corporation, Spring-
field, Illinois.
(e) WCNT opposed the Cham-
paign counterproposal to delete
VHF Channel 2 from Centralia
and to replace it with UHF Chan-
nel 59. WCNT argued that the
Champaign counterproposal would
remove the only VHF channel
from the southern part of Illinois
whereas operation of Channel 3
at Champaign, it was argued,
would merely duplicate that of
Channel 12 proposed by the Com-
mission at Urbana. The popula-
tion of Centralia is 14,000.
(f) Balaban and Katz Corpora-
tion of Chicago and Sangamon Val-
ley Television Corporation of
Springfield, Illinois, opposed the
Champaign counterproposal since
it would mean a separation be-
tween Springfield and Chicago on
Channel 2 of 178 miles. The Com-
mission has revised its rules and
standards in this Report to require
a minimum co-channel mileage
spacing of 170 miles in Zone 1.
Urbana
528. (a) The Urbana Education-
al Reservation. Urbana is one of
the communities designated in the
record as a "primarily educational
center." The University of Illi-
nois, Urbana, supported the re-
servation of VHF Channel 12 in
Urbana for non-commercial edu-
cational use and reaffirmed its in-
tention of constructing and operat-
ing a television station. The Uni-
versity stated that the General As-
sembly of the State of Illinois,
in May 1951, as part of the bi-
ennial budget of the University of
City
Third Notice
Proposed Changes
VHF Chan-
UHF Chan-
VHF Chan-
UHF Chan-
nel No.
nel No.
nel No.
nel No.
Centralia, Illinois
2
32
t
32,59?
Champaign, Illinois
21
3?
21
Springfield, Illinois
3
20,*26
. Vi 2t
20,*26
Cedar Rapids, Iowa
9
20,*26
2t,9
20 *26
Iowa City, Iowa
*2
24
*12t
24
Mason City, Iowa
12
35
( 3t
35
Kirksville, Missouri
12
18
3t
18
(c) Statement in Support of
Champaign News-Gazette Coun-
terproposal. Champaign News-
Gazette contended that the cities
of Champaign and Urbana, Illi-
nois, are in reality "twin cities"
separated only by a boundary
street. (The population of Ur-
bana is 23,000.) It was urged that
since the Commission proposed the
assignment of three channels in
the Third Notice for Urbana, VHF
Channel 12 and UHF Channels 27
and 33, with Channel 12 reserved
for educational purposes, the
Champaign counterproposal would
assign a first VHF for commercial
purposes to the Champaign-Ur-
bana area.
(d) Oppositions and Conflicting
Counterproposals to Champaign
News - Gazette Counterproposal.
Oppositions and conflicting coun-
terproposals to the counterproposal
of Champaign News-Gazette were
filed by the following- parties:
Quad City Broadcasting Corpora-
tion, Moline, Illinois; WIBC, Inc.,
Indianapolis, Indiana; Davenport,
Broadcasting Company, Daven-
port, Iowa; Black Hawk Broad-
casting Company, Waterloo, Iowa;
West Central Broadcasting Com-
pany, Peoria, Illinois; Northwest
Broadcasting Company, Fort
Illinois authorized funds specifical-
ly for the operation of a tele-
vision program-producing unit ;
that the University's fiscal budget
for 1952-1953 was in excess of
$47,000,000; and that the Univer-
sity's Board of Trustees had ac-
cepted a gift of a television trans-
mitter from the General Electric
Company for use by the University
at such time and place as may be
approved by the Commission; that
it has successfully engaged in ra-
dio broadcasting for about thirty
years; and that it has owned and
operated Station WILL since 1922
and Station WIUC (FM) since
1941. The University also stated
that it has originated hundreds of
radio programs for commercial
stations and networks and that it
had cooperated with commercial
stations in originating- television
programs both from the Urbana-
Champaign campus and in Chi-
cago.
(b) Oppositions and Conflicting
Counterproposals to Urbana Re-
luEIsewhere in this report, we have
denied the counterproposals of Daven-
port Broadcasting Corporation, North-
west Broadcasting Company, West
Central Broadcasting Corporation and
WIBC, Inc., for the reasons therein
stated.
BROADCASTING • Telecasting
April 14, 1952 Part II Final TV Report • Page 61
servation. Sworn statements were
filed opposing the reservation of
Channel 12 in Urbana, Illinois, for
non-commercial educational use by
Columbus Broadcasting System ;
L. B. Wilson, Inc. (WCKY), Cin-
cinnati, Ohio; and the Peoria
Broadcasting Company (WMBD),
Peoria, Illinois. In a subsequent
sworn statement CBS withdrew
certain of its proposals which
eliminated the conflict between the
University of Illinois and CBS.
The proposals of L. B. Wilson and
Peoria Broadcasting Company
have been considered and denied in
another portion of this Report.
(c) Counterproposal of West
Central Broadcasting Company.
West Central Broadcasting Com-
pany Broadcasting Company op-
posed the reservation of VHF
Channel 12 in Urbana and re-
quested the assignment of that
channel to Peoria by making the
following changes in the assign-
ments proposed by the Commission
in the Third Notice:
Centralia, Illinois, could support
a television station and accord-
ingly the deletion of the proposed
VHF assignment from those com-
munities would not result in any
actual loss; and that neither Cen-
tralia nor Kirksville required the
additional coverage that could be
obtained from a VHF channel and
that UHF was adequate for these
communities.
(d) Oppositions and Conflicting
Counterproposals to Peoria Broad-
casting Company Counterproposal.
Oppositions and conflicting coun-
terproposals to the counterproposal
of Peoria Broadcasting Company
were filed by the following parties :
WCNT, Inc., Centralia, Illinois;
Sangamon Valley Television Cor-
poration, Springfield, Illinois; Bal-
aban and Katz Corp., Chicago, Illi-
nois; Davenport Broadcasting
Company, Inc., Davenport, Iowa;
Champaign News-Gazette, Cham-
paign, Illinois; The Gazette Com-
pany, Cedar Rapids, Iowa; and
Third Notice
Proposed Changes
Peoria, Illinois 8
Urbana, Illinois *12
Brookfield, Missouri
Kirksville, Missouri 12
(d) Statement in Support of
West Central Broadcasting Com-
pany Counterproposal. West Cen-
tral stated that there are four
times as many people in the Peoria
metropolitan area than there are
in Champaign and Urbana; that
there are four full time and two
daytime standard broadcast sta-
tions in the Peoria metropolitan
area and only one full time and
two daytime standard broadcast
stations in the Peoria metropoli-
tan area and only one full time
and two daytime AM stations in
Champaign and Urbana. West
Central also stated that the pro-
posal affords Brookfield, Missouri,
its first television assignment. The
population of Brookfield is 6,000.
The population of Kirksville is
11,000.
Peoria
529. (a) Census Data. The
standard metropolitan area of
Peoria has a population of 251,000.
The City of Peoria has a popula-
tion of 112,000.
(b) Counterproposal of Peoria
Broadcasting Company.112 Peoria
Broadcasting Company requested
the assignment of Channel 12 to
Peoria by making the following
changes in the assignments in the
Third Notice:
18
Quad City Broadcasting Corp.,
Moline, Illinois.
(e) The Peoria Educational Res-
ervation. Illinois State Normal
University, Normal, Illinois, sup-
ported the reservation of UHF
Channel 37 for non-commercial
educational use at Peoria. No ob-
jections were raised to the reserva-
tion. The University stated that it
was interested in cooperating with
other universities and school sys-
tems of the region in a television
broadcasting program for the ben-
efit of schools in the region; that
it was "financially able to sponsor
and participate in educational tele-
vision"; that it has broadcast edu-
cational programs over commercial
radio Station WJBC for many
years, and that it plans to install
a closed-circuit television system
for demonstration teaching pur-
poses, educational film distribution,
and for training teachers in the
effective use of the medium.
New Ulm
530. (a) Census Data. The
population of the City of New Ulm
is 9,000.
(b) Counterproposal of KNUJ,
City
Proposed Changes
Centralia, Illinois
Peoria, Illinois
Springfield, Illinois
Urbana, Illinois
Cedar Rapids, Iowa
Iowa City, Iowa
Kirksville, Missouri
*37,43
20,*26
27,33
20,*26
12
32
*37,43
20,*26
27,33
20,*26
24
18,63f
(c) Statement in Support of
Peoria Broadcasting Company
Counterproposal. Peoria Broad-
casting Company urged that a city
the size of Peoria required an ad-
ditional VHF assignment; that
neither Kirksville, Missouri, nor
"2The counterproposal of West Cen-
tral Broadcasting Co., seeking the as-
signment of a VHF Channel to Peoria
by the deletion of VHF Channel 12 in
"'.rbana proposed to be reserved for
non-commercial educational use has
been considered above in connection
with the discussion of the Urbana edu-
cational reservation.
Page 62 • April 14, 1952 Part II
Inc. KNUJ, Inc., requested the
assignment of Channel 3 to New
Ulm by making the following
changes in the assignments pro-
posed by the Commission in the
Third Notice:
. City Third Noi
KNUJ, Inc. urged that the assign-
ments requested by it would serve
the Commission's priorities of as-
signment and would also comply
with the minimum mileage separa-
tions. The counterproposal of
Hawk Broadcasting Company.
Black Hawk Broadcasting Com-
pany requested the assignment of
Channel 12 to Waterloo by making
the following changes in the s
signments proposed in the Thi
Notice:
City
Third Notice
Proposed Changes
VHF Chan- UHF Chan-
Mason City, Iowa
Waterloo, Iowa
Brookfield, Missouri
Kirksville, Missouri
16,*22
18
3t
7,12t
12t
t
16,*22
18
KNUJ, Inc. would result in a co-
channel separation of 189 miles in
Zone II on Channel 11 between
Pierre and Sioux Falls, South
Dakota.
(d) Oppositions and Conflicting
Counterproposals to KNUJ, Inc.
Counterproposal. Oppositions and
conflicting counterproposals to the
counterproposal of KNUJ, Inc.,
were filed by the Gazette Company,
Cedar Rapids, the Southern Minne-
sota Supply Company, Mankato,
Minnesota, and the Black Hawk
Broadcasting Company, Waterloo,
Iowa.
Mankato
531. (a) Census Data. The
City of Mankato has a population
of 19,000.
(b) Counterproposal of South-
ern Minnesota Supply Company.
Southern Minnesota Supply Com-
pany requested the assignment of
Channel 12 to Mankato by making
the following changes in the as-
signments proposed in the Third
Notice :
(c) Statement in Support of
Black Hawk Counterproposal. It
was urged that Waterloo is a ra-
pidly growing city in the center
of a rich agricultural area; and
that the importance of the city
and its need for an additional
television channel is evidence by
the increasing economic import-
ance of Waterloo.
(d) Oppositions and Conflicting
Counterproposals to Black Hawk
Counterproposal. Oppositions to
the counterproposal of Black Hawk
Broadcasting Company were filed
by the Gazette Company, Cedar
Rapids, Iowa, and the Southern
Minnesota Supply Company, Man-
kato, Minnesota.
(e) The Waterloo Educational
Reservation. The Iowa State
Teachers College, Cedar Falls, and
Third Notice
Proposed Changes
Mason City, Iowa 12
Brainerd, Minnesota 12
Hibbing, Minnesota 10
Mankato, Minnesota
Grand Forks, North Dakota *2,10
(c) Statement in Support of
Southern Minnesota Supply Com-
pany. Southern Minnesota Sup-
ply Company urged that the as-
signments requested by it would
serve the Commissions's priorities
and would also comply with the
minimum mileage separations.
The counterproposal would result
in a co-channel separation of 182
miles in Zone II on Channel 10
between Brainerd and Rochester,
Minnesota.
(d) Oppositions and Conflicting
Counterproposals to Southern
Minnesota Supply Company Coun-
terproposal. The Independent
Broadcasting Company, Minne-
apolis, and the Northwest Broad-
casting Company, Ford Dodge
opposed the counterproposal of
Southern Minnesota Supply Com-
pany on the grounds of adjacent
channel spacing of 67 and 69 miles.
No conflict, however, arises under
the minimum mileage separations
adopted herein. Black Hawk
Broadcasting Company, Waterloo,
filed a conflicting counterproposal.
Waterloo
532. (a) Census Data. The
standard metropolitan area of
Waterloo has a population of 100,-
000 and the City of Waterloo has a
population of 65,000.
(b) Counterproposal of Black
lot
12t
12t
*2,12f
the JCET supported the reserva-
tion of UHF Channel 22 for non-
commercial educational use in
Waterloo. The college stated it
was the only educational institu-
tion in Iowa exclusively concerned
with teacher education and there-
fore it had a special interest in
educational television, particularly
in the use of television programs
directed to the classrooms of the
public schools. The college stated
that it has prepared a weekly film
for telecasting over WOI-TV,
Ames, Iowa. The college stated
that it was prepared to cooperate
with other educational institutions.
The College further stated that
the assignment of a reserved chan-
nel for Waterloo, eight miles from
Cedar Falls, would give it the best
chance to participate in educational
television.
VHF Chan
nel No.
New Ulm, Minnesota "
Pierre, South Dakota
South Dakota
Proposed Changes
6,10
Watertoi
(c) Statement in Support of
KNUJ, Inc. Counterproposal.
Final TV Report
Cedar Rapids
533. (a) Census Data. The
standard metropolitan area of
Cedar Rapids has a population of
104,000. The City of Cedar Rapids
has a population of 72,000.
(b) Counterproposal of The Ga-
il No. zette Company. The Gazette Com-
|| pany, Cedar Rapids, Iowa, pro-
35 posed that Channel 12 be assigned
to Cedar Rapids by making the
following changes in the assign-
BROADCASTING • Telecasting
Federal Telecom m unication Laboratories, Inc.
on associate of the Internationa! Telephone and Telegraph Corp.
500 Washington Ave. Nutley, N. J.
Domestic Distributors: Graybar Electric Co., Inc. • Offices in 108 cities
Export Distributors: International Standard Electric Corp., 67 Broad St., N. Y. <
Canadian Distributors: Federal Electric Manufacturing Co., Ltd., Montreal, P. G.
ments proposed in the Third
Notice :
City Third Notice
Proposed Changes
Cedar Rapids, Iowa 9
Chariton, Iowa
Mason City, Iowa 12
Kirksville, Missouri 12
Trenton, Missouri
Reedsburg, Wisconsin
(c) Statement in Support of Ga-
zette Company Counterproposal.
It was urged that Cedar Rapids is
a substantial market with a popu-
lation which has increased by
16.4% in the 10 year period from
1940, that none of the minimum
station separations proposed in the
Third Notice would be violated and
that a net gain in service would
result from a grant of the counter-
proposal.
(d) Oppositions and Conflicting
Counterproposals to The Gazette
Company Counterproposal. Oppo-
sitions to the Cedar Rapids pro-
posal have been filed by the follow-
ing parties who also filed mutually
exclusive proposals: Davenport
Broadcasting Company, Daven-
port, Iowa; KNUJ, Inc., New Ulm,
Minnesota; Black Hawk Broad-
casting Company, Waterloo, Iowa,
and Peoria Broadcasting Company
and West Central Broadcasting
Company.
(e) The Cedar Rapids Educa-
tional Reservation. The JCET
supported the reservation of Chan-
nel 26 in Cedar Rapids for non-
commercial educational use. No
objections were filed to the pro-
posed reservation."3
Conclusions
534. The foregoing counterpro-
posals consist of requests for the
assignment of a first VHF channel
in Champaign, Mankato and New
Ulm, respectively; and a second
VHF assignment in Waterloo,
Peoria and Cedar Rapids, respec-
tively. The counterproposal of
Black Hawk Broadcasting Com-
pany (Waterloo), KNUJ, Inc.
(New Ulm) and The Gazette Com-
pany (Cedar Rapids) are mutually
exclusive and are also mutually
exclusive with the counterpro-
posals of Champaign News-Gazette
(Champaign) and Southern Minne-
sota Supply Company (Mankato).
In addition the counterproposal of
Peoria Broadcasting Company
(Peoria) is mutually exclusive
with the counterproposals of
Champaign News-Gazette and The
Gazette Company.
535. It is our view, based on the
record, that Champaign and Ur-
bana should be considered as a
single entity for assignment pur-
poses in view of the proximity and
strong identity of interests of
these cities. In view of the pro-
posed reservation of Channel 12 in
Urbana for non-commercial educa-
tional use the counterproposal of
Champaign News-Gazette will, ac-
cordingly, be considered as a re-
quest for the assignment of the
second VHF channel to Cham-
paign-Urbana.
Conclusions: Mankato, Peoria,
Waterloo, New Ulm, Champaign-
Urbana, Cedar Rapids.
536. The counterproposal of
Southern Minnesota Supply Com-
l,2Coe College, Cedar Rapids, in its
mment on June 6, 1951, requested
e reservation of VHF Channel 9 for
n-commercial educational use; there-
ter the college advised the JCET that
was withdrawing its request in favor
the reservation of a UHF channel
r possible future educational use by
e college.
35
18,41?
47?
46?
pany, seeking the assignment of a
VHF channel to Mankato must be
denied. As indicated below, this
counterproposal would result in a
co-channel separation of 182 miles
in Zone II on Channel 10 between
Brainerd and Rochester, Minnesota.
This separation is below the
minimum of 190 miles for the as-
signment of co-channel stations in
Zone II.
537. With respect to the remain-
ing counterproposals, it is our view
that the counterproposal of Cham-
paign News-Gazette is meritorious
and, for the reasons set forth be-
low, is to be preferred to the con-
flicting counterproposals seeking
assignment of a VHF channel to
Peoria, Waterloo or New Ulm. The
cities of Champaign and Urbana
have a combined population of
63,000, and in the Third Notice the
Commission proposed the assign-
ment of one VHF channel for the
city of Urbana and no VHF chan-
nels for Champaign. The counter-
proposal of Champaign News-Ga-
zette would result in the assign-
ment of a second VHF channel to
Champaign-Urbana and would, in
addition, make possible the assign-
ment of a second VHF channel to
Cedar Rapids with a population of
72,000. These assignments would
be accomplished by deleting VHF
Channel 2 from Centralia which
has a population of 14,000. It is
our view that the assignment of
VHF channels to both Champaign-
Urbana and Cedar Rapids warrants
this deletion of a VHF channel
from Centralia. Accordingly, we
are assigning VHF Channels 3 and
12 to Champaign-Urbana and VHF
Channels 2 and 9 to Cedar Rapids.
In substitution for Channel 2 in
Centralia we are assigning Chan-
nel 59.
538. It is our view that the as-
signment of a second VHF channel
to both Champaign-Urbana and
Cedar Rapids is to be preferred to
the assignment of a second VHF
channel to Peoria. West Central
Broadcasting Co. has requested
the assignment of Channel 12 to
Peoria by the deletion of Channel
12 from Urbana where it was pro-
posed to be reserved for non-com-
mercial educational use. We be-
lieve, however, that the record re-
quires the reservation of a VHF
channel for non-commercial educa-
tional use in Urbana, a primarily
educational center. The record
establishes that the University has
had considerable experience in
broadcasting as the licensee of
both an AM and an FM station and
that it now intends to establish a
non-commercial educational tele-
vision station in the Urbana area.
The University has received a gift
of a television transmitter and the
General Assembly of the State of
Illinois has specifically authorized
funds for the operation of a tele-
vision program broadcasting unit.
As indicated above, West Central
Bi-oadcast Co. did not propose the
substitution of a VHF channel in
Urbana for Channel 12 which it
requested be deleted from that
community. It is our view, on the
basis of the record, that a VHF
channel should be retained in Ur-
bana for non-commercial educa-
tional use. Accordingly, the
counterproposal of West Central
Broadcasting Co. is denied. We
have by our decision herein added
the assignment of VHF Channel 3
to Champaign-Urbana. It should
be pointed out that if Channel 3
were reserved in Champaign-Ur-
bana for non-commercial educa-
tional use in lieu of Channel 12 as
proposed and Channel 12 were as-
signed to Peoria, the assignment
of an additional VHF channel to
Cedar Rapids would be precluded.
As noted above, we have preferred
the assignment of a VHF channel
to Champaign-Urbana and Cedar
Rapids over the assignment of a
VHF channel to Peoria.
539. The counterproposal of
Peoria Broadcasting Company
seeking the assignment of a second
VHF channel in Peoria would be
accomplished by the deletion of
the VHF channels assigned to
Kirksville and Centralia. This
plan would also assign a VHF
channel to Brookfield. It is our
view, however, that the assign-
ment of a second VHF channel to
both Champaign-Urbana and Ce-
dar Rapids, at the expense of de-
leting only one channel from Cen-
tralia, is to be preferred to the as-
signment of a second VHF chan-
nel to Peoria and a first VHF chan-
nel to Brookfield which would be
accomplished by deleting VHF
channels from both Centralia and
Kirksville. It is to be pointed out
that Brookfield has a population of
only 6,000 persons and no request
has been filed by any party from
that community for the assign-
ment of a channel.
540. It is also our view that the
counterproposal of Champaign
News-Gazette is to be preferred
to the counterproposal of Black
Hawk Broadcasting Company. Al-
though Black Hawk Broadcasting
Company would, in addition to as-
signing a second VHF channel to
Waterloo, assign a first VHF chan-
nel to Brookfield, this would be ac-
complished by deleting the sole
VHF channel assigned to Kirks-
ville. It is our view that the as-
signment of a second VHF channel
to both Champaign-Urbana and
Cedar Rapids is to be preferred to
the assignment of a second VHF
channel to Waterloo and a first
VHF channel to Brookfield, a city
of 6,000.
541. It is also our view that the
counterproposal of Champaign
News-Gazette is to be preferred to
the counterproposal of KNUJ, Inc.,
seeking the assignment of a VHF
channel to New Ulm with a popu-
lation of approximately 9,000 per-
sons. As indicated above the
counterproposal of KNUJ, Inc.,
would result in a co-channel separ-
ation of 189 miles in Zone II on
Channel 11 between Pierre and
Sioux Falls, South Dakota. This
separation is below the minimum
of 190 miles for the assignment of
co-channel station in Zone II.
Moreover, it is our view that the
assignment of a second channel to
both Champaign-Urbana and Ce-
dar Rapids is to be preferred to
the assignment of a first channel
to New Ulm, especially in view of
the relative sizes of these commu-
nities.
542. The Gazette Company coun-
terproposal requested the assign-
ment of a second VHF channel,
Channel 12, to Cedar Rapids. This
counterproposal, however, is in con-
flict with the counterproposal of
Champaign News-Gazette. How-
ever, our decision herein provides
for the additional assignment of
VHF Channel 2 to Cedar Rapids.
Accordingly, the Gazette Company
counterproposal need not be con-
sidered further.
543. In view of the foregoing,
the counterproposals of Black
Hawk Broadcasting Company,
KNUJ, Inc., The Gazette Company,
Southern Minnesota Supply Com-
pany, West Central Broadcasting
Co. and Peoria Broadcasting Com-
pany are denied; and the counter-
proposal of Champaign News-Ga-
zette is granted.
544. We are of the view, how-
ever, that the assignment of an
additional UHF channel to Peoria
is warranted. Channel 19 in Peoria
would meet all required mileage
separations for assignments in this
zone. Accordingly, Channel 19 will
be assigned to Peoria as an addi-
tional assignment.
Conclusions: The Peoria, Waterloo,
Cedar Rapids Educational
Reservations
545. On the basis of the record,
the reservation of UHF Channels
*37, *22, and *26 in Peoria, Water-
loo and Cedar Rapids, respectively,
are finalized.
Final Assignments and
Reservations
546. The following assignments
and reservations are adopted:"4
VHF UHF
Channel Cha/inel
City No. No.
Centralia, Illinois
Champaign-Urbana,
Illinois
Peoria, Illinois
Springfield, Illinois
Cedar Rapids, Iowa
Iowa City, Iowa
Mason City, Iowa
Waterloo, Iowa
Mankato, Minnesota
New Ulm, Minn.
Kirksville, Missouri
32,59
21,27,33
19 *37,43
20,*26
20,*26
24
35
16,*22
15
43
18
AMES, FORT DODGE, AND
DES MOINES, IOWA
547. (a) Proposed Assignments
and Reservations. In the Third
Notice the Commission proposed
the following assignments and res-
ervation:
VHF UHF
Channel Channel
City No. No.
Ames 5 25
Des Moines 8,*11,13 17,23
Fort Dodge 21
(b) Census Data. The standard
metropolitan area of Des Moines
has a population of 226,000 and
the city of Des Moines has a popu-
lation of 178,000. The City of Fort
Dodge has a population of 25,000.
The City of Ames has a population
of 23,000.
(c) Existing Stations. The Iowa
State College of Agriculture and
Mechanical Arts is licensed for the
operation of Station WOI-TV at
Ames on Channel 4. The licensee
was ordered to show cause why the
license of WOI-TV should not be
modified to specify operation on
Channel 5. Iowa State stated it
had no objection to the move from
Channel 4 to Channel 5.
(d) Counterproposal of North-
west Broadcasting Company. The
Northwest Broadcasting Company
proposed the additional assignment
of Channel 4 to Fort Dodge by
making the following changes in
U4The educational reservations for
Springfield, Illinois, and Iowa City,
Iowa, are discussed elsewhere.
Page
• April 14, 1952 Part II Final TV Report
ROADCASTING • Telecasting
Ithe assignments proposed in the
Third Notice:
(j) Statement in Support of
Cowles Broadcasting Company,
Third Notice
Proposed Changes
Fort Doage, lowa
Sioux City, Iowa 4,9
Mitchell, South Dakota 5
Vermillion, South Dakota *2
(e) Statement in Support of
Northwest Broadcasting Company
Counterproposal. The Northwest
Broadcasting Company urged that
the geographical location and im-
portance of Fort Dodge as the
dominant city in a large area jus-
tified the assignment of two chan-
nels, one VHP and one UHF to
that city. It was also urged that
|he Commission's proposed assign-
ments did not provide an equitable
distribution of television facilities
since cities of comparable size were
assigned more channels than were
assigned to Dodge.
(f ) The Northwest Broadcasting
Company counterproposal would
result in the following co-channel
separation in Zone II:
Channel
Central Broadcasting Company
and Murphy Broadcasting Com-
pany Counterproposals. Cowles,
Central and Murphy Broadcasting
Companies urged that WOI-TV
provide educational service to the
Des Moines area; that the proposed
changes in classification of WOI-
TV to an educational non-commer-
cial station would meet the needs
of Des Moines for non-commercial
educational television; that WOI-
TV in securing its license repre-
sented it would be a non-commer-
cial station; and that "it would be
a waste of television channels to
assign two channels for use in the
operation of educational television
stations, one at Des Moines, Iowa,
Counterproposal. The Davenport
Broadcasting Company urged that
the size, population, and economic
importance of Davenport-Rock Is-
land-Moline warranted an addi-
tional VHF assignment and that
the deletion of reserved Channel
11 from Des Moines, "would elim-
inate wasteful overlap between
educational service now being ren-
dered by Iowa State College of
Agriculture and Mechanical Arts,
(WOI-TV), Ames, Iowa, and the
proposed assignment of Channel
11 in Des Moines for educational
use."
(n) Oppositions to the Daven-
port Broadcasting Company Coun-
terproposal. Cowles, Central, In-
dependent, Murphy, and Iowa State
College opposed the Davenport
Broadcasting counterproposal.
(o) Counterproposal of Inde-
pendent Broadcasting Company.
The Independent Broadcasting
Company proposed the additional
assignment of Channel 4 to Des
Moines by making the following
changes in the assignments pro-
posed in the Third Notice:
show cause why its assignment
should not be changed to Channel
5. It was urged that since Ames
and Des Moines are the same dis-
tance from Rock Island, the assign-
ment of Channel 4 to Des Moines
would result in the same interfer-
ence situation which the Commis-
sion's Order to Show Cause to
WOI-TV was designated to elim-
inate. The counterproposals of
Northwest Broadcasting Company
and Davenport Broadcasting Com-
pany are mutually exclusive with
that of Independent Broadcasting
Company.
Conclusions: Des Moines
Educational Reservation
548. We believe on the basis of
the record that we must deny the
request to remove the educational
reservation in Des Moines from
Channel 11. In light of the evi-
dence introduced by the educational
interests in Des Moines, we believe
that the educational reservation in
that city should be finalized.
Cities Mileage
Vermillion, S. D.-Hastings, Nebr. 170
Vermillion, S. D.-Ames, la. ( WOI-
TV) 175
Fort Dodge, Ia.-Minneapolis, Minn. 176
City
Third Notice
Proposed Changes
(g) Opposition and Conflicting
Counterproposals to the Northwest
Broadcasting Company Counterpro-
posal. Oppositions and conflicting
counterproposals were filed by the
; following parties: Gazette Com-
pany, Cedar Rapids; Black Hawk
Broadcasting Company, Waterloo,
Iowa; Champaign News-Gazette,
Inc., Champaign, 111.; Southern
Minnesota Supply Company, Man-
kato, Minnesota; Quad City Broad-
casting Company, Moline, 111., In-
dependent Broadcasting Company,
DesMoines, la.; Mid-Continent Ra-
dio Television, Inc.. Minneapolis,
Minn.; and Iowa State College,
Ames, Iowa.
(h) The Des Moines Educational
Reservation. The Independent
School District of Des Moines and
[(Drake University supported the
reservation of VHF Channel 11 at
Des Moines for non-commercial
educational use. The City Council
of Des Moines, Iowa, and other
civic and educational parties also
supported the reservation. The
Independent School District urged
that a reservation was necessary
in order that educational institu-
tions and other interested organ-
izations have sufficient time to' de-
velop a program for non-commer-
cial educational use of television
m the area.
(i) Counterproposals of Cowles
Broadcasting Company, Central
Broadcasting Com nan y. and Mur-
phy Broadcasting Company.
Cowles Broadcasting Company,
Central Broadcasting Company,
and the Murphy Broadcasting Com-
pany,"5 proposed to increase the
number of commercial VHF chan-
nel assignments in Des Moines, by
removing the reservation of VHF
Channel 11 for non-commercial
educational use and by proposing
that VHF Channel 5 at Ames.
Iowa, be assigned to WOI-TV and
be classified as a channel reserved
for non-commercial educational
use instead of for commei'cial use
as follows:
and the other at Ames, Iowa."
(k) Oppositions to Cowles, Cen-
tral and Murphy Counterproposals.
Iowa State College,"6 and Daven-
port Broadcasting Company op-
posed the counterproposals of
Cowles, Central and Murphy.
(1) Counterproposal of the Dav-
enport Broadcasting Company,
Inc., Davenport, Iowa. The Daven-
port Broadcasting Company, Inc.,
proposed the additional assignment
of a VHF channel to Atalissa,"7 by
deleting Channel *11 at Des Moines
and by making the following
changes in the assignments pro-
posed in the Third Notice:
Des Moines, Iowa
(p) Statement in Support of In-
dependent Broadcasting Company
Counterproposal. Independent
Broadcasting Company urged that
Channel 4 could be assigned to Des
Moines without adversely affecting
any existing TV broadcasting sta-
tion or any assignment proposed
by the Commission; that the Com-
mission's priorities would not be
affected with the exception of
priority 5; and that an additional
VHF service would be provided to
a substantial area and population.
(q) The counterproposal of In-
dependent Broadcasting Company
would result in the following co-
*17t,23
(or 23*)
*30,36
Third Notice
Atalissa, Iowa
Des Moines, Iowa 8,*11,13
Iowa City, Iowa *2
(m) Statement in Support of
Davenport Broadcasting Company
channel separation in Zones I and
II:
The
Independent Broadcasting
Company, as part of a counterpro-
posal to assign an additional VHF
channel to Des Moines, also urged the
change in reservation from VHF Chan-
nel 11 to a UHF channel in Des Moines.
""Central Broadcasting Company
filed a Motion to Strike the statement
of Iowa State College of Agriculture
and Mechanical Arts on the grounds
that the statement signed by counsel
was not sworn to. The Iowa State Col-
lege of Agriculture and Mechanic Arts
filed an opposition to the Motion to
Strike saying that the document was
intended as a brief under the meaning
of Paragraph 5 (f ) of the Order of
Hearing Procedure of July 25. 1951;
that it was filed early on September
24. 1951, rather than on October 29,
1951, the last filing date; that the brief
is in support of an engineering state-
ment which has been sworn to and
that, therefore, since it is a brief un-
der the meaning of Paragraph 5 ff ) it
need not be sworn to. Attached to
their opposition to the Motion to
Strike, the attorneys for the Iowa
State College of Agriculture and Me-
chanical Arts filed an amendment to
"Statement on Behalf of Iowa State
College of Agriculture and Mechanical
Arts in Support of Commission Allo-
cation Plan" to delete the word
"Statement" where it appears in the
caption of said brief and wherever it
apoears capitalized in the body of said
brief and substitute in lieu thereof the
549. The request that we change
the character of the Ames assign-
ment can not, on the basis of the
record, be granted. Iowa State
College in securing a license did
not secure a non-commercial li-
cense requiring it to broadcast non-
commercial programs but secured
a license giving it the responsibil-
ity to determine the commercial or
non-commercial character of its
programs."8 We do not believe, on
the basis of this recordj that we
should issue a show cause order
which would require WOI-TV to
change its classification and be-
come a non-commercial station. In
the absence of compelling reasons,
we do not believe that educational
institutions who secui'e commercial
licenses should be required to
change the character of their oper-
ation. To adopt a contrary policy
would be to discourage educational
institutions which do not prefer to
Channel
4
City Mileage
DesMoines-Rock Island, la. 158
(WHBF-TV)
Des Moines-Kansas City, Mo. 180
Des Moines-Vermillion, S. D. 182
Zone
I
(r) Oppositions and Conflicting
Counterproposals to Independent
Broadcasting Company Counter-
proposal. Rock Island Broadcast-
ing Company opposed Independent
counterproposal, and urged that
the counterproposal should be de-
nied for the reason that it would
create the interference which the
Commission has attempted to
eliminate in the Third Notice. It
was pointed out that WHBF-TV,
Rock Island and WOI-TV, Ames,,
Iowa, now operate on Channel 4.
Because of the close spacings of
these stations and the resultant in-
terference the Commission in the
Third Notice ordered WOI-TV to
Third Notice
Proposed Changes
word "Brief." In view of the amend-
ment submitted by the College the
Motion to Strike is DENIED. The
"Statement" objected to has been con-
sidered only as a Brief.
"'Atalissa, a community of 240 per-
sons, is 50 miles from Davenport. The
counterproposal proposed a transmit-
ter site at Durant, approximately 30
miles from Davenport.
operate a fully non-commercial sta-
tion from entering the television
field. Accordingly, we must deny
the request to change the classifi-
cation of the Ames assignment.
550. Moreover, from the record
it appears that Des Moines and its
immediate surrounding vicinity is
the major economic, cultural and
social center of the State of Iowa.
The fact that different educational
programs may be simultaneously
available in the same area from
WOI-TV and a non-commercial
educational television station in
Des Moines is not necessarily un-
desirable since it increases the
number of program choices as does
the presence of several stations in
a given city. In addition, it is
shown in the engineering state-
ment in the Central Broadcasting
filing that Station WOI-TV oper-
ating with the maximum power
BROADCASTING • Telecasting
April 14, 1952 Part II Final TV Report • Page 65
contemplated by the Commission's
proposal and operating with its
presently licensed antenna height
could provide Grade A service to
but 45% of the City of Des Moines.
551. In view of the foregoing,
the counterproposals of Cowles
Broadcasting Company, Central
Broadcasting Company, Murphy
Broadcasting Company, and Daven-
port Broadcasting Company, are
denied. Furthermore, with respect
to the counterproposal of Daven-
port Broadcasting Company, we do
not believe the assignment of a
VHF channel to the city of Atalissa
by the deletion of a VHF assign-
ment in Des Moines, a much larger
city, is warranted.
Conclusions: Additional VHF
Assignment in Fort Dodge
and Des Moines
552. The Northwest Broadcast-
ing Company counterproposal
would result in three co-channel
separations below the 190 mile
minimum for Zone II. Channel 5
would be asigned at Vermillion, 170
miles from Hastings and 175 miles
from Station WOI-TV at Ames;
and Channel 4 would be assigned
to Fort Dodge, 176 miles from
Minneapolis. Accordingly, the
Northwest Broadcasting Company
counterproposal is denied.
553. The Independent Broadcast-
ing Company counterproposal
would result in one co-channel
separation below the 170-mile min-
imum for assignments in Zone I
and two co-channel separations be-
low the 190-mile minimum for
Zone II. Channel 4 would be as-
signed to Des Moines, 158 miles
from Station WHBF-TV in Rock
Island in Zone 1 and 180 and 182
miles, respectively, from Kansas
City, Missouri and Vermillion, both
in Zone II. Accordingily, the Inde-
pendent Broadcasting Company
counterproposal is denied.
Conclusions: Show Cause Order
554. In view of the foregoing,
an appropriate authorization will
be issued to Iowa State College to
specify operation of WOI-TV on
Channel 5.
Final Assignments and
Reservation
555. The following assignments
and reservation are adopted:
VHF UHF
Channel Channel
City No. No.
10 from Quincy, Illinois, the sub-
stitution of Channel 7 in Quincy
and the deletion of Channel 7 from
Hannibal, Mo., as follows:
(c) Counterproposal of The
Telegraph Herald. The Telegraph
Herald, Dubuque, Iowa, proposed
Ames
Des Moines
Fort Dodge
5 25
8,*11,13 17,23
21
KEOKUK, IOWA;
QUINCY, ILLINOIS; AND
HANNIBAL, MISSOURI
556. (a) Proposed Assignments.
In the Third Notice the Commis-
sion proposed the following assign-
ments:
VHF UHF
Channel Channel
City No. No.
Keokuk, Iowa 44
Quincy, Illinois 10 21
Hannibal, Missouri 7 27
(b) Census Data. The popula-
tion of Keokuk, Iowa, is 16,000.
The population of Quincy, Illinois,
is 41,000. The population of Han-
nibal, Missouri, is 21,000.
(c) Counterproposal of Keokuk
Broadcasting Company. Keokuk
Broadcasting Company requested
that Channel 10 be assigned to
Keokuk. The assignment of Chan-
nel 10 to Keokuk would be accom-
plished by the deletion of Channel
"'The allegations concern > ng the rep-
resentations with respect to its pro-
gramming are irrelevant to these pro-
ceedings.
Third Notice
Proposed Changes
Keokuk, Iowa
Quincy, Illinois 10
Hannibal, Mo. 7
(d) Statement in Support of
Keokuk Broadcasting Company
Counterproposal. Keokuk Broad-
casting Company urged that the
deletion of Channel 7 from Hanni-
bal would not deprive that city of
television service because of the
assignment of UHF Channel 27 to
Hannibal. It was also asserted
that Hannibal would receive Grade
A service from the VHF assign-
ment at Quincy, 15 miles from
Hannibal. Further, it is urged that
the assignment of Channel 10 to
Keokuk would provide a substan-
tial number of persons with a first
VHF service. It was also con-
tended that the assignment of
Channel 10 to Keokuk and the as-
signment of Channel 7 to Quincy
comply in all respects with the
standards adopted herein. Finally,
it was urged that a more extensive
coverage would be rendered by a
station located in Keokuk on Chan-
nel 10 than would be rendered by
Channel 7 at either Quincy or Han-
nibal.
(e) Opposition to Keokuk Broad-
casting Company Counterproposal.
The Courier Post Publishing Com-
pany, Hannibal, Missouri, opposed
the Keokuk counterproposal urging
that Hannibal, a city of 20,540 per-
sons is a separate competitive mar-
ket from Quincy which has a popu-
lation of 41,402 persons, and that
a grant of the counterproposal
would deprive Hannibal of its only
VHF assignment. Further, it was
pointed out that Hannibal and
Quincy are located in separate
Counties and States and each is
also considered the principal city
of separate retail trading areas. It
was also urged that under the Com-
mission's proposed assignments
the City of Keokuk would receive
two Grade A services from Keokuk
and Fort Madison and that 70%
of the City of Keokuk would re-
ceive a third service from Channel
10 proposed for Quincy.
Conclusions
557. It is our view that, on the
basis of the record, the counterpro-
posal of Keokuk Broadcasting
Company should be denied. A
grant of this counterproposal
would deprive the City of Hanni-
bal, a larger city than Keokuk, of
its sole VHF channel in order to
add a first VHF channel to Keokuk
and a second assignment to that
city. Accordingly, the counterpro-
posal of Keokuk Broadcasting
Company is denied.
Final Assignments
558. The following assignments
are adopted:
VHF UHF
Channel Channel
City No. No.
Keokuk, Iowa 44
Quincy, Illinois 10 21
Hannibal, Missouri 7 27
DUBUQUE, IOWA
559. (a) Proposed Assignments.
In the Third Notice the Commis-
sion proposed the following as-
signments to Dubuque: UHF
Channels 56 and 62.
(b) Census Data. The City of
Dubuque has a population of
50,000.
Page 66 • April 14, 1952 Part II Final TV Report
that VHF Channels 5 and 11 be
assigned to Dubuque with less than
maximum power to protect other
co-channel and adjacent channel
stations. This counterproposal
would require no other changes in
the proposed assignments in the
Third Notice.
(d) Statement in Support of
Telegraph Herald Counterproposal.
The Telegraph Herald urged that
the operation of UHF stations in
Dubuque would present serious eco-
nomic obstacles. It was urged that
operation on Channels 5 and 11
with powers below that proposed
in the Third Notice would afford
protection to co-channel stations to
the same extent as stations with
maximum facilities operating at
the required minimum spacings.
Specifically, it was urged that
powers of 46.7 kw on Channel 5
and 87 kw on Channel 11 be au-
thorized for stations in Dubuque. It
was further urged that a grant of
the counter-proposal would provide
a first VHF service to a substan-
tial area.
(e) The counterproposal would
result in the following co-channel
separations in Zone I below the
170-mile minimum:
Channel 5 Dubuque, Ia.-Chica-
go (WNBQ), 162 miles.
Channel 11 Dubuque, Ia.-Chi-
cago, 161 miles.
The counterproposal, in addition,
would result in the following co-
channel separations in Zone II be-
low the 190-mile minimum:
Channel 5 Dubuque, Ia.-Ames,
la. (WOI-TV), 159 miles.
Channel 11 Dubuque, Ia.-Des
Moines, la., 164 miles.
(f) Oppositions and Conflicting
Counterproposals to Telegraph
Herald Counterproposal. Opposi-
tions and conflicting counterpropos-
als to the counterproposal of The
Telegraph Herald were filed by the
following parties: Central Broad-
casting Co., Davenport, Iowa, The
National Broadcasting Company,
Chicago, Illinois, the Johnson-Ken-
nedy Radio Corporation, Chicago,
Illinois; Iowa State College, Ames,
Iowa; and the Davenport Broad-
casting Company, Davenport, Iowa.
Conclusions
560. Elsewhere in this Report
the Commission has set forth the
basis for its decision not to create
a special class of stations author-
ized to operate with reduced power
at reduced separations. In view of
that decision and for the reasons
therein stated the request of The
Telegraph Herald is denied.
Final Assignments
561. The assignment of UHF
Channels 56 and 62 in Dubuque,
Iowa, are adopted.
SIOUX CITY, IOWA
EDUCATIONAL RESERVATION
562. Proposed Reservation. In
the Third Notice the Commission
proposed the reservation of Chan-
nel 30 in Sioux City for non-com-
mercial educational use.
563. The JCET, the Mayor of
Sioux City, the City Council and
other local educational groups,
supported the reservation of Chan
nel 30 in Sioux City. No party
objected to the reservation.
Conclusions
564. In view of the foregoing,
the reservation of Channel 30 in
Sioux City for non-commercial edu-
cational use is finalized.
IOWA CITY, IOWA
EDUCATIONAL RESERVATION
565. (a) Proposed Reservation.
In the Third Notice the Commis-
sion proposed the reservation of
Channel 2 in Iowa City for non-
commercial educational use.
(b) The State University of
Iowa supported the reservation of
VHF Channel 2 in Iowa City for
non-commercial educational tele- !
vision use. The University stated
that it has engaged in non-com- j
mercial broadcasting since 1919;
that a separate building has been
constructed for radio broadcasting
and the annual operation budget
for its broadcast activities was
$50,000. The University stated that
from 1932 to 1938 the University
regularly scheduled television pro-
grams from an experimentally li-
censed transmitter and that it has,
for the past two years, organized
and presented weekly programs
from Station WOC-TV, Davenport
Iowa. The University further stat-
ed that television facilities are
available and that it has begun
construction of a Communications
Center and that it has a complete
ly outfitted motion picture produc
tion laboratory including ten mo
tion picture cameras. The Univer-
sity submitted a detailed listing of
suggested program material for
use on the proposed educational
television station. No one has ob-
jected to the reservation of VHF
Channel 2.
(c) Quad - City Broadcasting
Corp., Moline, Illinois, Davenport
Broadcasting Company,"9 Daven-
port, Iowa, and Champaign News-
Gazette, Inc., Champaign, Illinois,
proposed the reservation of a VHF
channel other than VHF Channel
2 for Iowa City in connection with
counterproposals for additional
VHF assignments in their respec-
tive cities.120 The Commission else-
where in this Report granted the
request made by Campaign News-
Gazette, Inc., which proposed as
part of its over-all plan the res-
ervation of VHF Channel 12 in
lieu of the proposed reservation of
VHF Channel 2 in Iowa City.
Conclusions
566. On the basis of the fore
going and the record, the reserva-
tion of Channel 12 in Iowa City
for non-commercial use is finalized
'"Elsewhere in this Report the Com
mission denied the counterproposals of
Quad-City Broadcasting Corp. and
Davenport Broadcasting Company
1MThe State University of Iowa on
October 8, 1951, filed with the Commis
sion a Motion to Strike portions of the
statements of Hugh R. Norman and
Walter F. Kean filed on behalf o
Davenport Broadcasting Company, In
corporated. In these statements, the
affiants introduce as a new proposal the
use of a UHF channel for educational
use at Iowa City whereas the initial
counterproposal of May 7, 1951, did not
contain this proposal. Paragraphs 5(b)
and 6 of the Order of Hearing Proce-
dure of July 25, 1951, clearly indicate
that the Commission will not consider
any sworn statements which are not in
support of the initial pleadings. The
Motion to Strike is therefore GRANT'
ED. With respect to the sworn state'
ments filed on behalf of Davenport
Broadcasting Company, Incorporated
the Commission has not considered for
the reasons given above, as evidence
properly before it, the evidence relat-
ing to this new proposal. The Com-
mission has, however, considered such
evidence contained therein which is in
support of its counterproposal in this
proceeding.
BROADCASTING • Telecasting
ST. JOSEPH, ST. LOUIS AND
SPRINGFIELD, MISSOURI:
EDUCATIONAL RESERVATION
567. (a) Proposed Reservations.
In the Third Notice the Commis-
sion proposed the following re-
servations for non-commercial use :
VHF UHF
Channel Channel
City No. No.
10!
nijj , Springfield, Missouri
(b) St. Joseph Educational Res-
ervation. The School District of
St. Joseph supported the reserva-
tion of Channel 36 in St. Joseph
and submitted a resolution of the
Board of Education requesting
that a television channel be re-
served for this city. The JCET,
Northeast Missouri State College,
Maryville, and St. Benedict's Col-
lege, Atchison, Kansas, also sup-
ported the reservation. No objec-
tions to the reservation were filed.
(c) St. Louis Educational Res-
ervation. The Mayor's Committee
on Educational Television and the
Board of Education of the City of
St. Louis and JCET supported the
reservation of Channel 9 to St.
Louis. No objections to the re-
servation were filed.
(d) Springfield Educational Res-
ervation. The Board of Education
of the Springfield, Missouri Public
Schools, Reorganized Green County
District No. 12, Drury College, and
Southwest Missouri State College
and JCET supported the reserva-
tion of Channel 26 to Springfield.
No objections to the reservation
were filed.
Conclusions
568. In view of the record, the
reservations of the foregoing chan-
nels for non-commercial educa-
tional use are finalized.
Final Reservations
569. The following reservations
re adopted:
VHF UHF
Channel Channel
City No. No.
St. Joseph, Missouri
St. Louis, Missouri
Springfield, Missouri
*36
MINNEAPOLIS-ST. PAUL,
MINNESOTA:
EDUCATIONAL RESERVATION
570. (a) Proposed Reservations.
In the Third Notice the Commis-
sion proposed the reservation of
VHF Channel 2 in Minneapolis-
St. Paul for non-commercial edu-
cational use.
(b) Minneapolis-St. Paul Edu-
cational Reservation. The Univer-
sity of Minnesota, the Minneapolis
Public Schools, the College of St.
Catherine, the City of St. Paul,
the Saint Paul Public Library and
the JCET supported the reserva-
tion. These institutions expressed
their willingness to cooperate with
other educational institutions in
the area with respect to non-com-
mercial educational television. No
objections were filed to the pro-
posed reservation.
Conclusions
571. On the basis of the record,
the reservation of Channel 2 in
Minneapolis-St. Paul for non-com-
mercial educational use is final-
ized.
GREEN BAY AND
MILWAUKEE, WISCONSIN
572. (a) Proposed Assignments
and Reservation. In the Third
Notice the Commission proposed
the following assignments and res-
ervation :
VHF UHF
Channel Channel
City No. No.
Green Bay 6
Milwaukee 4,*10,12 19,25,31
(b) Census Data. The standai'd
metropolitan area of Milwaukee
has a population of 871,000. The
City of Milwaukee has a popula-
tion of 637,000. The standard
metropolitan area of Green Bay
has a population of 98,000. The
City of Green Bay has a popula-
tion of 53,000.
(c) Existing Station. The Jour-
nal Company is licensed for the
operation of Station WTMJ-TV
in Milwaukee on Channel 3. The
licensee was ordered to show cause
why the license of WTMJ-TV
should not be modified to specify
Channel 4 in lieu of Channel 3.
The licensee did not file any op-
position to the show cause order.
(d) Counterproposal of Green
Bay Newspaper Company. The
Green Bay Newspaper Company
requested the additional assign-
ment of VHF Channel 2 to Green
Bay. No other changes in the as-
signments proposed in the Third
Notice were requested.
(e) Statement in Support of
Green Bay Newspaper Company
Counterproposal. Green Bay News-
paper Company urged that assign-
ment of Channel 2 to Green Bay
would provide a fair, efficient and
equitable distribution of television
facilities; that the assignment of
Channel 2 to Green Bay conforms
fully with the Commission's stand-
ards and serves the priorities set
forth in the Third Notice; and
that the additional assignment of
Channel 2 could be obtained with-
out depriving any city of a pro-
posed assignment under the Com-
mission's Third Notice. Further,
it was asserted that there are no
cities or metropolitan areas to the
west, north or east of Green Bay
within approximately 200 miles
which have a population greater
than Green Bay; that the nearest
city larger than Green Bay is Mil-
waukee, approximately 100 miles
to the south; and that the Green
Bay community is the second larg-
est distribution and jobbing out-
let and the third largest retail cen-
ter in Wisconsin. The distance be-
tween Green Bay and Chicago, the
nearest city where Channel 2 is
proposed to be assigned, is 182
miles. The nearest adjacent chan-
nel assignment proposed is Chan-
nel 3 to Madison, Wisconsin, 121
miles from Green Bay.
(f) Joint Counterproposal of
the Wisconsin Broadcasting Sys-
tem, Inc. and Hearst Radio, Inc.
and the Counterproposal of Mil-
waukee Broadcasting Company.
The Wisconsin Broadcasting Sys-
tem, Inc., and Hearst Radio, Inc.,
filed a joint counterproposal and
the Milwaukee Broadcasting Com-
pany filed an identical counterpro-
posal requesting the assignment of
Channel 6 to Milwaukee by delet-
ing it from Green Bay and substi-
tuting Channel 2 to replace Chan-
nel 6 in Green Bay as follows:
WOC-TV at Davenport, Iowa in
Zone I.
(h) Statement in Support of
Wisconsin Broadcasting System,
Inc. and Hearst Radio, Inc. and
Milwaukee Broadcasting Company
Counterproposals. It was urged
that Section 3.606 of the Commis-
sion's Rules assign Channels 3, 6,
8 and 10 to Milwaukee; that under
the Third Notice, however, the
Commission proposed to assign
VHF Channels 4, 10 and 12 to
Milwaukee with Channel 10 re-
served for non-commercial educa-
tional use; and that the result un-
der the Commission's proposed as-
signments is to leave available for
applicants only Channels 12, 19, 25
and 31. 122 It was urged, that the
restoration of Channel 6 in Mil-
waukee and the assignment of
Channel 2 to Green Bay would sat-
isfy the requirements of the Com-
mission's rules and standards in
relation to the assignments pro-
posed for other communities under
the Third Notice. It was also con-
tended that the assignments pro-
posed in the Third Notice are in-
adequate to meet the pressing and
immediate needs for competitive
commercial television service; and
that the assignment to Milwaukee
of only two VHF channels for
commercial use will extend for an
additional and considerable period
of time the adverse effects upon
competition which presently exist
in Milwaukee. Further, it was
stated that there are 258,000 VHF
receivers in the hands of the public
in Milwaukee. Finally, it was
urged that because of the popula-
tion, size and economic importance
of Milwaukee, it is one of the key
economic links in every chain of
television broadcast stations for
network service.
(i) Opposition to Wisconsin
Broadcasting System, Inc. and
Hearst Radio, Inc. and Milwaukee
Broadcasting Company counterpro-
posals. Oppositions to the Mil-
waukee counterproposal123 have
been filed by WJIM, Inc., Lansing,
Michigan, and Central Broadcast-
ing Company, Davenport, Iowa, on
the grounds of interference to ex-
isting Stations WJIM-TV and
WOC-TV, respectively. It was
urged that the assignment of
Channel 6 to Milwaukee would re-
sult in interference to these exist-
ing stations.
(j) Station WOC-TV is present-
ly operating on Channel 5 in
Davenport and the Commission has
proposed that WOC-TV be shifted
to Channel 6. WJIM-TV is licensed
to operate on Channel 6 in Lans-
ing, Michigan, and the Commis-
J2JChannel not specified.
122At the "freeze" date, one VHF
channel had been assigned (WTMJ-
TV) and Wisconsin Broadcasting,
Hearst Radio, and Milwaukee Broad-
casting Company (WEMP), were in
hearing and had petitioned the Com-
mission for immediate grant of their
non-competing applications for the re-
maining three VHF channels.
n3M u s i c Broadcasting Company,
Grand Rapids, Michigan, opposed the
Milwaukee counterproposal since it
conflicted with its counterproposal.
Elsewhere in this decision we have
denied the counterproposal of Music
Broadcasting Company for the reasons
there stated.
Third Notice
Proposed Changes
Milwaukee 4,*10,12
(g) The assignment of Channel
6 in Milwaukee would result in a
167 mile co-channel separation be-
tween Milwaukee and Station
4,6f,10,12 *,t,121,19,25,31
sion has proposed no change in the
licensed frequency of that station.
The separations between the City
of Milwaukee and the cities of
Lansing and Davenport are 171
and 170 miles respectively. The
separations between the City of
Milwaukee and the present trans-
mitter sites of WOC-TV and
WJIM-TV are 167 and 173 miles,
respectively. It was asserted by
the Milwaukee parties that it
would be possible to locate a sta-
tion in Milwaukee on Channel 6
which would meet the minimum
required co-channel separation be-
tween transmitters of 170 miles. It
was claimed by Central Broadcast-
ing Company that although the
Commission proposed to move
WOC-TV from Channel 5 to Chan-
nel 6 in order to eliminate inter-
ference, the counterproposal of the
Milwaukee parties would result in
the interference situation which
the Commission's proposal would
avoid.
(k) The Milwaukee Educational
Reservation. The Milwaukee Edu-
cator's Committee on Television
and the Milwaukee Vocational and
Adult Schools supported the res-
ervation of VHF Channel 10 at
Milwaukee, Wisconsin. The Mil-
waukee Educator's Committee on
Television comprises the Mayor,
City of Milwaukee, Wisconsin
State College, University of Wis-
consin (Milwaukee Extension Di-
vision), Milwaukee Public Schools
and Milwaukee Vocational and
Adult Schools. Numerous civic,
religious, labor and business or-
ganizations and the State Radio
Council of Wisconsin also support-
ed the reservation. The Board of
Vocational and Adult Education of
Milwaukee passed a resolution
supporting the reservation and in-
structed the director of the Mil-
waukee Vocational and Adult
Schools to file a statement with the
Commission which contained the
following points: (1) The Board
was prepared to cooperate in de-
veloping local educational televi-
sion programs; (2) the Director
was authorized to make a survey
of all pertinent facts which relate
to the proposed television station;
(3) the Board was prepared on
the basis of favorable and conclu-
sive findings to assume the re-
sponsibility for the construction of
such a station, provided that it
was assured by the cooperating
bodies, or by the city, that costs
of operation would be equitably
shared according to a formula to
be agreed upon before construction
was ordered. Pending the outcome
of the survey the Board stated
that it "will very probably ear-
mark a sum sufficiently large to be-
gin such work as can be under-
taken and completed in the next
fiscal year, provided the Fed-
eral Communications Commission
thinks well of the proposal of the
Board to build a station on its
property in Milwaukee and will
reserve the use of VHF Channel
10 for the proposed station." The
Milwaukee Educator's Committee
on Television submitted a detailed
listing of proposed television pro-
grams designed for class room use
and . adult education. The Mil-
waukee Vocational and Adult
Schools stated it could "legally
raise all the funds needed to build
a television station."
(1) Oppositions to the Educa-
tional Reservation. Wisconsin
Broadcasting System, Inc., and
Hearst Radio, Inc. proposed to in-
crease the number of commercial
VHF channels in Milwaukee from
two to four by proposing to add
BROADCASTING • Telecasting
April 14, 1952 Part II Final TV Report • Page 67
VHF Channel 6 and by proposing
to shift the proposed reservation
to the UHF. The parties stated
that substantial public interest in
having immediate and effective
competition among local and net-
work services required the recom-
mended changes. Hearst Radio
stated the Board of Vocational and
Adult Education was not in a posi-
tion, financially or otherwise, to
construct and operate an educa-
tional television station. Hearst
Radio stated further that if Chan-
nel 10 were reserved there was
no prospect of any additional VHF
service in Milwaukee for an in-
definite, and in any event a con-
siderable period of time. It was
contended that competition for the
one remaining VHF channel would
prevent the possibility of an addi-
tional VHF station for some time
to come. Hearst Radio stated that
the educators did not claim they
would be unduly prejudiced by rea-
son of the fact that there are no
UHF receivers in the Milwaukee
area. It was claimed that the
Board of Vocational and Adult
Education would not have to pio-
neer in the UHF field since a com-
mercial applicant has applied for a
UHF channel, and by the time the
Board was ready to build and
operate an educational station,
there would be a substantial num-
ber of UHF receivers in the area.
Conclusions: Milwaukee Educa-
tional Reservation
573. We do not believe, on the
basis of the record, that the res-
ervation of VHF Channel 10
should be changed. The education-
al interests in Milwaukee have
shown a strong interest in estab-
lishing a non-commercial educa-
tional station and they have pre-
sented a concrete plan for the es-
tablishment of such a station. The
Milwaukee Vocational and Adult
Schools are confident that the
taxes reserved to them by state law
will enable them to raise the funds
necessary for the construction of a
station. The Milwaukee Educa-
tors' Committee on Television
demonstrated that the educators
are working together to solve the
problems that must be faced in
the establishment of a non-com-
mercial educational station. The
educators have made it clear that
the finalization of the reservation
of VHF Channel 10 is one of the
steps required before the educa-
tors can proceed with their plans
for the establishment of an edu-
cational station. The reservation
of VHF Channel 10 would still
leave availab'e for commercial in-
terests one VHF and three UHF
channels which have not yet been
assigned.121 No legal right 0r
preference to a commercial VHF
channel inures to Hearst Radio
and Wisconsin Broadcasting by
reason of their past participation
in a hearing for assignment of
VHF channels in Milwaukee which
was not carried to completion due
to the "freeze." We believe the
opinion of the Commission issued
on December 12, 1951, in connec-
tion with the requests for oral
hearing of Daily News Television
Company, et al., makes clear that
the Commission, in a proceeding
such as this, may change the as-
signment of VHF channels in Mil-
waukee under the circumstances
presented. Accordingly, on the basis
of the record, the counterproposal
of the Wisconsin Bi-oadcasting
System, Inc., and Hearst Radio,
Inc., to change the reservation
from VHF Channel 10 to a UHF
channel, is denied; and the reser-
vation of VHF Channel 10 for
non-commercial educational tele-
vision use in Milwaukee, Wisconsin
is finalized.
Conclusions: Green Bay and
Milwaukee
574. The counterproposal to add
VHF Channel 2 to Green Bay in
addition to VHF Channel 6 is
mutually exclusive with those of
the Milwaukee parties to add VHF
Channel 6 to Milwaukee by delet-
ing it from Green Bay. It is our
view that the record does not sup-
port the addition of a 4th channel
to Milwaukee in preference to a
second VHF channel for Green
Bay. The City of Green Bay is a
large commercial center with di-
versified businesses and industries
and the record supports the need
of this area for a second assign-
ment.
575. In addition, the assignment
of VHF Channels 2 and 6 to
Green Bay are in accordance with
our standards adopted herein. On
the other hand, the counterpro-
posal of the Milwaukee parties
would require a deviation from our
rules and standards. Elsewhere in
this decision we have determined
that for purposes of creating new
assignments the minimum separa-
tion between a city and an existing
authorized transmitter shall be 170
miles. The distance between WOC-
TV and Milwaukee, however, is
only 167 miles.
576. In view of the foregoing,
the counterproposals of the Mil-
waukee Broadcasting Company
and the joint counterproposal of
the Wisconsin Broadcasting Com-
pany, Inc. and the Hearst Radio,
Inc., are denied, and the counter-
proposal of the Green Bay Broad-
casting Company is granted.
Conclusions: WTMJ Show Cause
Order
577. An appropriate authoriza-
tion will be issued to the Journal
Company to specify operation of
WTMJ-TV on Channel 4 in Mil-
waukee.
Final Assignment and Reserva-
tions
578. The following assignments
and reservations are adopted :
City VHF Chan- UHF Chan-
nel nel
Green Bay, Wis. 2, 6
Milwaukee, Wis. 4, *10, 12 19, 25, 31
WISCONSIN EDUCATIONAL
RESERVATIONS
579. (a) Proposed Reservations.
In the Third Notice the Commis-
sion proposed the following edu-
cational reservations in the State
of Wisconsin:
City Channel No.
Eau Claire *19
La Crosse *32
Madison *21
Marinette *38
Milwaukee'-3 *io
Duluth, Minn.- Superior *8
(b) Eau Claire. Wisconsin State
College, Eau Claire, and the JCET
supported the reservation of UHF
Channel 19. Wisconsin State Col-
lege stated it was prepared to co-
operate in any state-wide program
of television service which the peo-
ple of "Wisconsin might establish.
No objections were made to the
proposed reservation.
(c) La Crosse. La Crosse State
College and JCET supported the
reservation of UHF Channel 32.
The College stated that it has sup-
ported the development of radio as
an educational tool; that it has
encouraged the establishment of
the state radio FM network; and
that it has worked for the effec-
tive use of radio in the schools of
the La Crosse area. The College
stated it was ready to cooperate
in any state-wide program of tele-
vision service which the people of
Wisconsin might decide to estab-
lish. No objections were made to
the proposed reservation.
(d) Madison. The University of
Wisconsin supported the reserva-
tion of Channel 21 for Madison.
The University stated that it had
taken steps to design a system of
educational television transmission
throughout the state and to in-
corporate television program study
in its courses.
(e) Counterproposal of Radio
Wisconsin, Inc. Radio Wisconsin,
Inc., proposed that the educational
reservation in Madison be shifted
from UHF Channel 21 to VHF
Channel 3. In the Third Notice
the Commission had proposed to
assign VHF Channel 3 and UHF
Channels 27 and 33 for commercial
television and to reserve UHF
Channel 21 for non-commercial
educational television. Radio Wis-
consin urged that the public is
best served when several broad-
casting stations with equal trans-
mission facilities are compelled to
compete for their audiences on the
basis of the quality of the pro-
grams they broadcast; that such
equality promotes the financial
health of all the broadcasters and
eliminates the probability of mar-
ginal operation (financially and
programwise) which would exist if
one station had superior facilities
compared with the other stations
in the same community; and that
such equality for commercial
broadcasters could be brought
about in Madison by -placing the
three commercial assignments in
the UHF band and shifting the
reservation to VHF Channel 3.
(f) Oppositions to Radio Wis-
consin Counterproposal. This pro-
posal of Radio Wisconsin was op-
posed by Monona Broadcasting
Company, and Badger Broadcast-
ing Company. These parties con-
tended that commercial interests
were in a position to make use of
the VHF channel immediately
while its reservation would result
at best in substantial delay in its
use; and that better use of the
channel would be made program-
wise by commercial interests. It
was further stated that intermix-
ture of VHF and UHF was sup-
ported by the Commission. Mo-
nona Broadcasting stated that Wis-
consin Broadcasting's principle, if
valid, would have to be applied
generally and a broad revision of
the assignment plan would be re-
quired.
(g) Marinette. The Wisconsin
State Radio Council supported the
reservation for non-commercial use
of Channel 38 for Marinette. No
objections were made to the pro-
posed reservation.
(h) Duluth, Minn. — Superior,
Wis. The JCET supported the res-
ervation of Channel 8 for Duluth-
Superior. The JCET pointed out
that the following educational in-
stitutions would be served by an
educational television station in
the area: College of Saint Scholas-
tica, Duluth; Ely Junior College,
Eveleth Junior College, Hibbing
Junior College, Itasca Junior Col-
lege, Virginia Junior College, Ash-
land County Noi'mal School,
Northland College, and State Col-
lege, Superior, Wisconsin. No ob-
jections were made to the proposed
reservation.
(i) Racine. The Racine Pubh
Library filed a sworn statement re
questing the reservation of a chan
nel for non-commercial education
al television use at Racine, Wis
consin. The Public Library state
that the reservation of a channel
at Milwaukee did not provide fo
effective community participation
in the Racine-Kenosha area. I
was contended that the needs o
the area would be better met b
the reservation of a UHF channe
at Racine. No specific channel wa
requested. Incorporated in tht
statement filed by the Librar
were letters from various educa
tional and labor organizations. N
objections were filed to this pro
posal.
(j) Support and Counterpro
posal of Wisconsin State Radi
Council. The Wisconsin State Ra
dio Council supported the Commis
sion's proposal to reserve six chan
nels for non-commercial education
al television use in the State o
Wisconsin. While supporting th
Commission's proposal the Stat
Radio Council stated that the si:
channels proposed for reservatioi
were inadequate to provide a state
wide non-commercial educationa
television service. Accordingly, th
Radio Council requested six addi
tional channel reservations to mee
the educational needs of the State
The University of Wisconsin a
Madison, Wisconsin, supported th
State Radio Council in its reques
that six additional channels be
reserved for non-commercial edu
cational television use. An engi
neering study conducted by tb
Radio Council indicated that a net
work of twelve stations would b
needed to provide at least Class I
service throughout Wisconsin
These could be interconnected anc
operated simultaneously througl
the establishment of twelve micro-
wave relay stations. The Radic
Council estimated that the pro-
posed twelve station network coulc
be constructed for less than $3,
000,000 and stated that this sum i
but a fraction of the total amount
invested in educational plant anc
equipment in the State. The Wis
consin State Radio Council at Mad
ison, Wisconsin, is a policy-mak
ing, administrative and executive
board created by the 1945 State
legislature to "plan, construct, anc
develop a state system of radic
broadcasting for the presentatior
of educational, informational and
public service programs." The
Governor of Wisconsin has desig
nated the Council as the appropri
ate agency to "take action to ac
quaint the Commission with the
desire of the State of Wisconsin
to have channels reserved for edu
cational use." The Council, as ai
indication of its interest in educa
tional broadcasting, pointed to its
operation of an educational net
work of two AM stations and sb
FM stations with two additional
FM stations under construction
No objections were made to the
proposed additional six reserva-
tions.
Conclusions : Eau Claire, La Crosse
Marinette, Duluth, Minn. —
Superior, Wisconsin
580. On the basis of the recorc
the proposed reservation of the fol
lowing channels for non-commer-
cial educational use are finalized:
City
Channel No
Page 68 • April 14, 1952 Part II Final TV Report
Eau Claire
La Crosse
Marinette
Duluth, Minn.-
Superior, Wis.
BROADCASTING • Telecasi
Conclusions : Madison
581. It is our view that the
counterproposal of Radio Wiscon-
sin, Inc., requesting that the edu-
tX cational reservation in Madison be
shifted from UHF Channel 21 to
VHF Channel 3 should be denied.
We do not believe that the argu-
ments advanced by Radio Wiscon-
sin, Inc., for the assignment of all
commercial stations in the UHF
outweigh such other important
factors, as wide VHF coverage,
which have led to the adoption of
our general policy concerning the
reservation of VHF channels for
non-commercial educational sta-
tions. We have proposed the as-
signment of only one VHF chan-
roL nel to Madison; and in light of the
■>f act that the educational interests
in that community have not re-
quested the reservation of that
VHF channel for non-commercial
educational use and have made
no showing with respect to the
utilization of a VHF channel we
do not believe the record supports
the shifting of the educational res-
id ervation to the only VHF channel
in Madison. Accordingly, the coun-
terproposal of Radio Wisconsin,
3} Inc., is denied, and the reservation
j|l of Channel 21 in Madison for non-
commercial educational use is final-
ly ized-
Conclusions : Additional Reserva-
tions in Wisconsin
582. On the basis of the record
we believe the Wisconsin State
It i Radio Council's counterproposal
§ ! should be granted. Accordingly,
the following additional reserva-
tions of channels for use by non-
commercial educational stations
have been made in the State of
Wisconsin :
City UHF Channel No.
Shell Lake *30
Park Falls *18
Wausau *46
Adams *58
Chilton *24
Richland Center *66
Conclusions : Racine
583. In light of the action taken
above finalizing the reservation of
six channels proposed for non-com-
mercial educational use in the
Third Notice (including VHF
Channel 8 at Milwaukee, approx-
imately 20 miles from Racine) and
making available six additional as-
signments for such use, the Com-
mission believes that adequate pro-
vision has been made for non-com-
mercial educational television in
Wisconsin. Accordingly, the re-
quest from the Racine Public Li-
brary is denied.
Final Reservations
584. The following reservations
are finalized in Wisconsin:
Channel Channel
VHF UHF
No. No.
City _
Eau Clair *19
La Crosse *32
Madison *21
Marinette *38
Milwaukee *10
Duluth, Minn.-
Superior, Wis. *8
Shell Lake *30
Park Falls *18
Wausau *46
Adams *58
Chilton *24
Richland Center *66
COLUMBIA, MISSOURI:
EDUCATIONAL RESERVATION
585. (a) Proposed Assignments
and Reservation. In the Third
Notice the Commission proposed 3
channels., for Columbia: VHF
Channel 8 and UHF Channels 16
and 22. Columbia was designated
as a "primarily educational cen-
ter" and the Commission proposed
the reservation of Channel 8 for
non-commercial educational use.
BROADCASTING • Telecasting
(b) Counterproposal of Univer-
sity of Missouri. The University
of Missouri requested that the
Commission authorize "commercial
operation on the channels reserved
for educational institutions to an
amount equal to 50% of the broad-
cast day." The sworn statement
of the University again requested
partial commercialization of the
channel but made no reference to
the degree of commercialization
desired.
(c) Statements in Support of
University of Missouri Counterpro-
posal. The University stated that
funds for the construction of a
station would be available but that
funds for the maintenance and
operation of the station would not
be available for an indefinite per-
iod. The Radio Committee of the
University, after conferences with
state officials, was convinced the
State Legislature would not au-
thorize the operation of the tele-
vision station at State expense and
that funds from commercial pro-
grams must be used for the tele-
vision operation. The University
stated that unless the Commission
permits partial commercialization
for non-profit operation it would
have no alternative but to apply
for a commercial station. The Uni-
versity stated that it did not de-
sire to operate a commercial sta-
tion for profit but preferred rather
to operate a partially commercial
non-profit station. The University
stated that if the station were per-
mitted to commercialize partially
so that it could telecast programs
originated by one of the major
networks the station would have
a sufficient variety of programs to
make it attractive to the viewers
and thus be able to hold an audi-
ence against competing commercial
stations. The University also stat-
ed that if partial commercializa-
tion were permitted it would in-
tersperse commercial programs be-
tween educational programs; that
it proposed to inaugurate a series
of educational programs in agri-
culture, domestic science, farm
management, animal husbandry,
horticulture, music, music appreci-
ation, the dramatic arts, sciences,
and other programs of an educa-
tional nature which might from
time to time be desirable; and _ that
in order to make the educational
programs of the station most effec-
tive and to cover the various
phases of education, high schools
and nearby colleges would be
solicited to prepare and present
educational programs if the pro-
posed station should become a
reality.
(d) Stephens College, Columbia,
supported the proposal of the Uni-
versity of Missouri. The College
stated that although it did not in-
tend to operate a television sta-
tion it was interested in a tele-
vision station from the point of
view of using it as a significant
teaching aid.
(e) No party affirmatively sup-
ported the proposed reservation of
Channel 8 for non-commercial edu-
cational use.
(f) Opposition of KFRU, Inc.,
Columbia, Missouri. KFRU op-
posed the request of the University
for partial commercial operation
on VHF Channel 8 on the grounds
that such an operation would give
the University unfair competitive
advantages over a commercial li-
censee, and stated it had no objec-
tion to the reservation of Channel
8 for non-commercial educational
use.120
Conclusions
586. We have above in another
portion of this Report denied the
request of the University of Mis-
souri that the Commission author-
ize partial or limited commercial
operation on channels reserved for
use by educational stations. There
is no evidence or support in the
record for the reservation of a
channel in Columbia for use by a
non-commercial educational sta-
tion. On the contrary, the Uni-
versity of Missouri stated that it
wishes to operate on Channel 8 as
a commercial station if it cannot
operate in a partial or limited com-
mercial manner. The University
cannot under these circumstances
be given any preferential treat-
ment by way of a reservation but
will be required to compete equally
with applicants for commercial
channels. Accordingly, the coun-
terproposal of the University of
Missouri is denied, and, in view
of the foregoing, the educational
reservation is deleted and Channel
8 is assigned to Columbia for com-
mercial use.
Final Assignments
587. The following assignments
are adopted:
VHF UHF
Channel Channel
City No. No.
KANSAS CITY, MISSOURI AND
LAWRENCE, KANSAS
588. (a) Proposed Assignments
and Reservations. In the Third
Notice the Commission proposed
the following assignments and res-
ervations :
VHF UHF
Channel Channel
City No. No.
Lawrence, Kansas *11 17
Kansas City, Mo. 4,5,*9 19,25
(b) Census Data. The Kansas
City standard metropolitan area
has a population of 814,000 and
the City of Kansas City has a pop-
ulation of 457,000. The City of
Lawrence has a population of
23,000.
(c) Existing Stations. Kansas
City Star Company is licensed for
the operation of Station WDAF-
TV, Kansas City, on Channel 4.
(d) The Lawrence Educational
Reservation. The University of
Kansas, Lawrence, supported the
reservation of VHF Channel 11 in
Lawrence for non-commercial edu-
cational use. The University stated*
it was resolved to provide an edu-
cational television service. It stat-
ed that it had made careful analy-
sis of cost, personnel, program-
ming, equipment, opportunities for
educational service, and financial
resources; that it had pioneered
in the use of closed-circuit tele-
vision in its Medical Center; and
that the sources which it could
draw upon included eleven schools,
sixty-eight departments, ten divi-
sions, a thousand teachers, and a
supporting staff of an additional
thousand. The University also
stated that its Bureau of Lectures
and Concert Artists furnished dur-
ing the year over three thousand
programs to four hundred com-
munities, and that its Bureau of
Visual Instruction, as one of the
great film libraries of America,
has furnished more than twenty
thousand educational film pro-
grams in response to requests from
all over the nation. As further
evidence of its interest in educa-
tional broadcasting, the University
stated that it has operated radio
station KFKU since 1924 and that
the University's FM station
KANU was scheduled to go on the
air in January 1952 as a full time
10,000 watt station. It was also
stated that in June 1951 a new
division, University of Kansas Ra-
dio, was formed, a full-time Direc-
tor of Radio appointed and the
full-time staff for radio doubled.
Plans were also approved for two
new studios in addition to those
already used for broadcasting. The
University stated that its resources
make it possible for television to
be properly financed; and that in
the fiscal year of 1951-1952 it was
operating on a budget of $13,000,-
000 with additional funds of $10,-
000.000 recently allocated for the
construction of new buildings.
While the University acknowledged
that the 1951 Legislature did not
appropriate specific funds for an
educational television station, evi-
dence was submitted indicating
that the University had other
sources of funds, such as gifts and
endowments, which in 1950 were
more than $1,000,000. It was also
stated that the Kansas State Board
of Regents, the governing body of
the University, on April 20, 1951,
authorized the University to apply
for a license to operate a television
station. The University said that
engineering surveys have been pre-
pared, that a University Commit-
tee on Television has been formed,
and that "plans are going forward
swiftly for the establishment of a
television station soon after ap-
proval is granted by the F.C.C."
April 14, 1952 Part II Final TV Report • Page 69
126The Board of Curators of the Uni-
versity of Missouri filed with the Com-
mission Motions to Strike the entire
affidavit of H. J. Waters, Jr., filed on
behalf of KFRU, Inc., for the reason
that it is hearsay; if the Commission
does not strike the entire affidavit, the
Board moved that certain portions of
the affidavit be stricken for the rea-
sons that it is opinion testimony not
supported by any facts, that the state-
ments are conclusions of the affiant,
and that the statements are irrelevant
and immaterial to the issues in this
proceeding. A Motion to Strike is di-
rected against the entire affidavit of
A. D. McLarty filed on behalf of
KFRU, Inc., for the reason that the
statements are immaterial and irrele-
vant to the issues in this proceeding.
KFRU, Inc., filed with the Commission
a Reply to the Motions to Strike nega-
tiving the objections raised by the
Board of Curators. The Motions to
Strike are DENIED since they go only
to the weight to be given to the evi-
dence and not to its admissibility,
materiality, and competency as evi-
dence in this proceeding. KFRU, Inc.,
on October 15, 1951, filed with the
Commission, a Motion to Strike all or
certain parts of the affidavit of Lester
E. Cox, Member of the Board of Cura-
tors of the University of Missouri, and
of the verified letter of Homer P.
Rainey, filed on behalf of the Univer-
sity of Missouri on the grounds that
they are irrelevant, immaterial and
unsupported conclusions. Further ob-
jection is made to the affidavits of Mr.
Cox and Mr. Rainey for the reason
that the sworn statements deal with a
proposal for limited commercial oper-
ation by educational stations, a matter
relating to Appendix A of the Third
Notice, while the University of Mis-
souri in its initial Comments did not
direct its statements to Appendix A.
On October 29, 1951, the Board of
Curators filed a reply to the Motion to
Strike. The Board of Curators of the
University of Missouri on July 16, 1951,
filed with the Commission a request to
amend its comments of May 7, 1951, to
also refer to Appendix A of the Third
Notice. Further, the sworn statements
of Mr. Cox and Mr. Rainey of Septem-
ber 24, 1951, are consistent with the
initial comments of the Board of Cura-
tors. The other objections to the state-
ments involved go only to the weight
of the evidence and not to its admissi-
bility. The Motion to Strike is there-
fore DENIED.
The University stated that a UHF
channel would not be desirable as
a substitute for the proposed VHF
assignment since it believed that
UHF at the present time could not
provide the desired service cover-
age required by the needs of the
area ; that of the hundreds of thou-
sands of sets in use in the area
few, if any, were equipped for
UHF reception; that since the citi-
zens of Kansas City, Missouri, also
claim the University of Kansas as
their University it was its intent
to use its proposed television sta-
tion to provide service not only to
a large portion of the population
of Kansas, but also to metropoli-
tan Kansas City, Missouri. The
University submitted a detailed
list of suggested television pro-
grams under the categories of
Medicine and Public Health, Sci-
ence, Education, Home Economics
and Miscellaneous. The Univer-
sity's statement included letters of
support for its proposed educa-
tional television station from civic,
educational and religious groups.
(Lawrence, Kansas was designated
as a "primarily educational cen-
ter".)
(e) Counterproposal of the Mid-
land Broadcasting Company,
KCMO Broadcasting Company and
WHB Broadcasting Co. The Mid-
land Broadcasting Company,
KCMO Broadcasting Company and
WHB Bi-oadcasting Company filed
an opposition to the reservation
of VHF Channel 11 for educa-
tional purposes at Lawrence and a
joint counterproposal for the as-
signment of that channel to Kan-
sas City by making the following
changes in the assignments pro-
posed by the Commission in the
Third Notice:
gards the University of Kansas,
the petitioners stated that the Uni-
versity is a State institution sup-
ported by biennial appropriations
made by the Legislature of the
state of Kansas whose appropria-
tions for the University for 1951
and 1952 contain no provisions for
funds that could legally be used
for the construction and operation
of a non-commercial educational
station. It was stated that the
next regular session of the legis-
lature of Kansas at which appro-
priations for the University of
Kansas would be made will not
convene until January 1953. Ac-
cordingly, it was contended the
reservation of VHF Channel 11 for
non-commercial educational use in
Lawrence, Kansas, will inevitably
result in non-use of said channel
in the foreseeable future. It was
stated that UHF Channel 17 now
assigned for commercial use in
Lawrence, Kansas, could not now
be successfully used for commer-
cial telecasting since no dealer or
distributor of television receiving
equipment in this area has avail-
able converters or other equipment
necessary to adapt existing tele-
vision sets to receive a UHF tele-
vision broadcast service. It was
stated that by the time the Uni-
versity of Kansas, or any other
educational body in Lawrence,
Kansas, could obtain funds with
which to build and operate a tele-
vision station, a sufficient number
of receivers equipped to receive
UHF telecasts would then be in
this area thus making the utiliza-
tion of this channel feasible and
Third Notice
Proposed Changes
Lawrence, Kansas *11
Kansas City, Mo. 4,5,*9
Midland individually proposed the
assignment of Channel 11 to Kan-
sas City by its deletion at Law-
rence and the interchange of Chan-
nels 2 and 9 between St. Joseph and
Kansas City, as follows:
City
Third Notice
Counterproposal
Lawrence, Kansas
Kansas City, Mo.
St. Joseph, Mo..
19,25
30,*36
*17,64t
2f,4,5,llf *19,25
9f 30.*36
(f) The assignment of Channel
11 to Kansas City would result in
a co-channel separation in Zone II
between Kansas City and Des
Moines, Iowa, of 180 miles. The
minimum separation for co-chan-
nel assignments in this zone is
190 miles.
(g) Statement in Support of
Midland Broadcasting Company, et
al., Counterproposal. It was as-
serted that VHF Channel 11 could
not be successfully used now by
the University of Kansas, pri-
marily for the reason that it has
no public funds for acquiring and
maintaining a television station;
and stated that the only educa-
tional bodies or institutions which
could apply for and use VHF
Channel 11 were the public school
system of Lawrence or the Uni-
versity of Kansas. It was sub-
mitted that the revenues of the
public school system of Kansas
were inadequate to permit that
body to incur the large expense
necessary to construct and operate
a non-commercial educational tele-
vision station in Lawrence. As re-
Page 70 • April 14, 1952 Part II Final TV Report
practical for non-commercial edu-
cational television use.127
I2;Midland Broadcasting Company,
WHB Broadcasting Company and
KCMO Broadcasting Company filed
with the Commission a joint Motion to
Strike certain portions of the evidence
of the University of Kansas filed with
the Commission on October 15, 1951, in
support of the proposal to reserve
Channel 11 for non-commercial educa-
tional use in Lawrence, Kansas.
The Motion to Strike is directed
against material written by and de-
rived from third parties, including all
of Page 12 and Page 13, and Exhibit E
in its entirety, on the ground that such
material does not comply with para-
graphs 5 and 6 of the Order of Hear-
ing Procedure and is hearsay. The
Motion to Strike is DENIED. The ma-
terial is admitted for the limited pur-
pose of establishing the resources of
the University for television.
The Motion to Strike is directed also
against such portions of Exhibit B,
Page 11 of the brochure, that refer to
authorization of Deane W. Malcott, as
Chancellor of the University of Kan-
sas, to make application for a TV ra-
dio license, on the ground that it ap-
pears from the brochure that Deane
W. Malcott has been succeeded by
Franklin D. Murphy as Chancellor of
said University, and it does not appear
that Deane W. Malcott is now author-
ized to act as Chancellor of said Uni-
versity. The Motion to Strike is DE-
NIED. The material objected to is ad-
(h) Alternate Counterproposal of
the Midland Broadcasting Com-
pany and WHB Broadcasting Com-
pany. The Midland Broadcasting
Company and WHB Broadcasting
Company requested the assign-
ment of a fourth VHF assignment
to Kansas City, Mo., by making
the following changes in the as-
signments proposed by the Com-
mission in the Third Notice:
to or greater than those proposed
in Appendices A and B for urban
service.
(k) Oppositions to the Midland
and WHB Alternate Counterpro-
posal. Oppositions to the alternate
joint counterproposal were filed by
KFEQ, Inc., St. Joseph, Missouri;
the Courier Post Publishing Com-
pany, Hannibal, Missouri; Four
States Broadcasters, Inc., Joplin,
Third Notice
Counterproposal
Pittsburg, Kansas 7
Joplin, Missouri 12
Kansas City, Missouri 4,5,*9
St. Joseph, Mo. 2
(i) The foregoing changes in
the assignments proposed in the
Third Notice would result in the
following co-channel separations
in Zone II.
Channel 12 Pittsburg, Kan.-
Hutchison, Kan., 181 miles.
Channel 9 Joplin, Mo.-St. Jos-
eph, Mo., 185 miles.
Channel 7 Kansas City-Oma-
ha, Nebr., 166 miles.
Channel 7 Kansas City-Hanni-
bal, Mo., 178.5 miles,
(j) Statement in Support of Al-
ternate Midland and WHB Coun-
terproposal. It was urged that be-
cause of its size and importance
Kansas City should be assigned at
least four VHF assignments; that
the counterproposal has no effect
on the Commission's priorities of
allocation except priority 5; and
that no community loses an as-
signment as a result of the coun-
terproposal. It was recognized that
the counterproposal would result
in the assignment of VHF Channel
7 to Kansas City at a distance of
166 miles from Omaha, Nebraska
and 178.5 miles to Hannibal. It
was urged, however, that Channel
7 could be assigned to a commu-
nity in the Kansas City metropoli-
tan area such as Grandview, Mis-
souri, which is 180 miles from
Omaha and Hannibal. Grandview,
Missouri, has a population of 1,556
and is 14.5 miles south of Kansas
City, Missouri, and within that
metropolitan area. It was con-
tended that the assignment of
Channel 7 to Grandview, Missouri,
would serve the Kansas City area
with signal strength values equal
missible for the purpose of establish-
ing the intention of the University at
the time of preparation of the brochure.
The Motion to Strike is also directed
against certain other portions of the
brochure on the grounds that the state-
ments are irrelevant, immaterial and
conclusionary matter unsupported by
facts. The Motion to Strike is DE-
NIED. The objection goes only to the
weight to be given to the evidence in
this proceeding and not to its admis-
sibility.
On October 30, 1951, KCMO Broad-
casting Company filed with the Com-
mission a Motion to Strike Exhibit No.
1, a sworn statement of Arthur B.
Church, President of Midland Broad-
casting Company, contained in the
"Written Testimony in Support of Sup-
plemental Petition of Midland Broad-
casting Company" filed with the Com-
mission on September 17, 1951. Exhibit
No. 1 is devoted to the television ap-
plication plans of Midland Broadcast-
ing Company. The reason advanced
for the Motion to Strike is that Exhibit
No. 1 is wholly inappropriate to these
proceedings in that, it is an unfair
attempt to aggrandizes and build up
a private and special M'sition for the
petitioner in the minds ^gthe Commis-
sioners and the CommisHfc staff. The
Motion to Strike is DENIED. There is
nothing in the Third Notice of Further
Proposed Rule Making or in the Order
of Hearing Procedure of July 25,
1951, which precludes the offering of
testimony such as is given in Exhibit
No. 1. The Motion to Strike goes only
to the weight to be given to the evi-
dence and not to its admissibility.
12f 38
9t 30
2f,4,5,7f *19f,25
9f 30,*38
Missouri; KFAB Broadcasting.
Company, Omaha, Nebraska, and
Pittsburg Broadcasting Company,
Inc., Pittsburg, Kansas. The coun-
terproposal also conflicts with the
counterproposal of WKY Radio-
phone Company, Oklahoma City,
Oklahoma.
(1) The Kansas City Education
al Reservation. Midland, et al, pro
posed that UHF Channel 19 be re
served' for non-commercial educa
tional use in lieu of VHF Channel
9. The JCET made the same pro
posal. The JCET proposal was
based on the statements of the
University of Kansas City, Mis-
souri, and the Board of Education
of the School District of Kansas
City, Missouri, requesting that
"the Commission release for com
mercial use in Kansas City VHF
Channel 9 in the final allocation
table of the Commission, and that
one of the UHF channels to be
allocated to Kansas City be re
served for educational use. . . ."
Conclusions: Lawrence, Kansas
Educational Reservation
589. On the basis of the record
the Commission finds that the Uni-
versity of Kansas has demon-
strated its interest in establishing
a non-commercial educational tele
vision station in Lawrence, which
has been designated as a "primari-
ly educational center." We are notf;
able, on the basis of the record, to
find that the University will not
have the funds necessary to con-
struct and operate a non-commer-
cial educational television station
In view of the record, the Com-
mission believes that strong en-
couragement should be given tc
the efforts of the University tc
construct an educational facility a1
the earliest date. The Commissior
in its Third Notice recognized the
fact that educational institutions
of necessity needed a longer perioc ^
of time to prepare for televisior
than did commercial interests. II
was for this reason that the reser-
vation principle was adopted. The
Commission believes that the rea
sons for the reservation of a chan
nel for education purposes are
particularly applicable here. More
over, a grant of the Midland, et al.
counterproposal would result in :
co-channel station separation be
tween Kansas City and Des Moines
on Channel 11 of 180 miles in Zone
II for which a minimum of 19C
miles was established.
590. Accordingly, the joint peti
tion of the Midland Broadcasting
Company, KCMO Broadcasting th
Company, and WHB Broadcasting
Company, and the individual re
quest of Midland are denied; anc
the reservation of VHF Channel 11
at Lawrence, Kansas, for non
BROADCASTING • Telecastin
commercial educational television
use is finalized.
I Conclusions: Kansas City
Educational Reservation
• 591. On the basis of the record,
the Commission accepts the pro-
posal of the parties that UHF
Channel 19 be reserved for non-
commercial educational television
use and that VHF Channel 9 be
■assigned for commercial use at
.Kansas City, Missouri.
Conclusions: Additional VHF
Assignment in Kansas City
592. It is our view that the rec-
jrd does not warrant a grant of
the joint counterproposal of Mid-
land Broadcasting Company and
WHB Broadcasting Company for
the assignment of a fourth VHF
channel in Kansas City. As a re-
sult of our decision herein, Chan-
nel 19 has been reserved for non-
commercial educational use in lieu
of Channel 9 and Channel 9 has
been retained in Kansas City as a
commercial VHF station. Accord-
ingly, our decision assigns 3 com-
mercial VHF channels to Kansas
City with a UHF channel reserved
for non-commercial educational use
and two UHF channels assigned
for commercial use. A grant of
the request for the assignment of
a fourth VHF channel to Kansas
City would require a deviation
from the minimum mileage separa-
tions adopted herein since it would
result in co-channel separations of
166 miles between Kansas City
and Omaha on Channel 7, 178.5
miles between Kansas City and
Hannibal on Channel 7, 181 miles
between Pittsburg, Kansas, and
Hutchison, Kansas, on Channel 12,
and 185 miles between Joplin, Mo.,
and St. Joseph, Mo., on Channel 9.
The minimum assignment separa-
tion in this Zone is 190 miles.
593. The request to assign Chan-
nel 7 to Grandview constitutes, in
effect, a request that the Commis-
sion measure the assignment mi-
leage spacings from a specific pro-
posed transmitter site in order to
find compliance with our minimum
assignment spacing requirements.
We have above rejected this man-
ner of measuring the mileage
spacings for purposes of making
new assignments in the Table.
Moreover, the assignment of Chan-
nel 7 to Grandview would result in
the same number of violations of
the minimum co-channel separa-
tion requirements in Zone II, as
are set forth in paragraph 592
above.
594. In view of the foregoing,
the counterproposal of the Mid-
land Broadcasting Company and
the WHB Broadcasting Company
is granted in so far as it requests
that Channel 19 be reserved for
non-commercial educational use in
lieu of Channel 9 in Kansas City,
and is denied in all other respects.
Conclusions: Additional Channel
for Kansas City
595. We are of the view that
the assignment of an additional
channel in Kansas City is war-
ranted on the basis of the record.128
It was above noted that the coun-
terproposals requesting additional
VHF channels for Kansas City
could not be granted. UHF Chan-
nel 65 in Kansas City would meet
the required mileage spacings for
channel assignments in this Zone.
Accordingly, Channel 65 will be
added to Kansas City, Mo.
12»See also our discussion above in
connection with the addition of a
UHF channel to Pittsburg.
Final Assignments and
Reservations
596. The following assignments
and reservations are adopted:
VHF UHF
Channel Channel
City No. No.
MANHATTAN, KANSAS
EDUCATIONAL RESERVATION
597. (a) Proposed Reservation.
In the Third Notice the Commis-
sion proposed the reservation of
VHF Channel 8 for non-commer-
cial educational use in Manhattan.
(b) Kansas State College of
Agriculture and Applied Science
at Manhattan supported the reser-
vation asserting that it proposed
to utilize Channel 8 for non-com-
mercial educational television sta-
tion as far as conditions made such
a step possible. It stated that an
application would be filed if the
rules governing non-commercial
educational stations as adopted by
the Commission permit construc-
tion within the College's budget
and present facilities. The College
stated that it had available most
of the equipment, facilities, and fi-
nances for such a station, noting
that it has held an experimental
television station license since
1932. The Office of Education of
the Diocese of Salina, Belleville,
Kansas, and the JCET also sup-
ported the reservation. No op-
positions to the proposed reserva-
tion were filed.
Conclusions
598. In view of the foregoing
the reservation of Channel 8 for
non-commercial educational use at
Manhattan is finalized.
TOPEKA, KANSAS,
EDUCATIONAL RESERVATION
599. (a) Proposed Reservation.
In the Third Notice the Commis-
sion proposed to reserve UHF
Channel 48 in Topeka, Kansas for
non-commercial educational use.
(b) Washburn Municipal Uni-
versity of Topeka supported the
reservation of UHF Channel 48 in
Topeka for non-commercial educa-
tional use, and submitted a resolu-
tion of its Board of Regents stat-
ing they were deeply interested in
the use of television as an educa-
tional medium. The University
stated that it would make the nec-
essary arrangements for the es-
tablishment of an educational sta-
tion when UHF is perfected for
practical use; if costs are not ex-
cessive. No oppositions to the pro-
posed reservation were filed.
Conclusions
600. In view of the foregoing
the reservation of UHF Channel
48 for non-commercial educational
use in Topeka is finalized.
WICHITA, KANSAS
601. (a) Proposed Assignments
and Reservation. In the Third No-
tice the Commission proposed the
assignment of 4 channels to Wichi-
ta, Kansas: VHF Channels 3 and
10 and UHF Channels 16 and 22,
with Channel 22 reserved for non-
commercial educational use.
(b) Census Data. The Wichita
standard metropolitan area has a
population of 222,000 and the City
of Wichita has a population of
168,000.
(c) Counterproposals of KFBI,
Inc., and Taylor Television & Ra-
dio Corporation. KFBI, Inc. and
Taylor Television & Radio Cor-
poration, both of Wichita, filed
counterproposals seeking to add
VHF Channel 6 to Wichita, Kan-
sas. This assignment was pro-
posed to be accomplished by
changing channels in Dodge City,
Kansas; Tulsa, Oklahoma; Law-
ton, Oklahoma; and Wichita Falls,
Texas. Oppositions were filed to
this counterproposal by Cameron
Television, Inc., Tulsa, Oklahoma,
and Wichtex Radio & Television
Company, Wichita Falls, Texas.
However, on July 11, 1951, KFBI,
Inc. and Taylor Radio & Television
Corporation withdrew their re-
quest for the VHF Channel 6 in
Wichita, and it will not be dis-
cussed further in this Report.
(d) Counterproposal of Wichita
Beacon Broadcasting Company.
Wichita Beacon Broadcasting Com-
pany, Wichita, Kansas, requested
the additional assignment of UHF
Channels 45 and 53 to Wichita.
(e) Statement in Support of
Wichita Beacon Broadcasting
Company Counterproposal. Wichi-
ta Beacon Broadcasting Company
asserted that the City of Wichita
has a population of over 166,000;
that six broadcasting stations are
presently operating in that com-
munity; and that the demand for
commercial television frequencies
in Wichita will exceed the assign-
ments proposed by the Commis-
sion. The addition of two more
channels in Wichita, it was sub-
mitted, would carry out priority 5
in a rapidly growing area where
the demand of frequencies will ex-
ceed those proposed by the Com-
mission.
(f) UHF Channels 45 and 53
cannot be utilized in the same com-
munity. Since these channels are
spaced 8 apart in the spectrum,
they must be at least 20 miles
apart to prevent I.F. beat inter-
ference. UHF Channel 45 at
Wichita would be 173 miles from
the co-channel assignment at Mus-
kogee, Oklahoma. Both Wichita
and Muskogee are situated in
Zone II. Consequently, the assign-
ment of UHF Channel 45 in Mus-
kogee would not meet the required
175 mile minimum assignment sep-
aration for UHF channels in Zone
II. With respect to UHF Channel
53, this assignment in Wichita
would be only 166 miles from the
co-channel assignment at Shawnee,
Oklahoma, which is also located in
Zone II. Accordingly, UHF Chan-
nel 53 in Wichita also would not
meet the required 175 mile mini-
mum assignment separation for
UHF channels in Zone II.
(g) Conflicting Counterpropos-
als and Oppositions to the Wichita
Beacon Broadcasting Company
Counterproposal. No oppositions
nor conflicting counterproposals to
the counterproposal of Wichita
Beacon Broadcasting Company
have been filed.
(h) Educational Reservation. The
University of Wichita filed a state-
ment supporting the reservation of
UHF Channel 22 in Wichita for
non-commercial educational use
asserting that it had made prelimi-
nary plans for the establishment
and operation of a non-commercial
educational station. The Depart-
ment of Education of the Catholic
Diocese of Wichita also supported
the reservation stating that it ex-
pected to work out an arrange-
ment with the University of
Wichita, the public school system
of Wichita, the county school sys-
tem and other private schools in
the area. The JCET also filed a
statement in support of the reser-
vation. No oppositions to the res-
ervation of UHF Channel 22 in
Wichita were filed.
Conclusions:
Educational Reservation
602. In view of the foregoing,
the reservation of UHF Channel
22 in Wichita for non-commercial
educational use is finalized.
Conclusions :
Additional UHF Channels
603. Wichita Beacon Broadcast-
ing Company has requested that
UHF Channels 45 and 53 be add-
ed to Wichita. UHF Channels 45
and 53 cannot be employed in the
same community since they must
be, under the requirements adopt-
ed herein, at least 20 miles apart
to avoid I.F. Beat interference.
Moreover, neither Channel 45 nor
Channel 53 would meet the re-
quired 175-mile minimum co-chan-
nel assignment spacing for UHF
channels in Zone II. UHF Chan-
nel 45 would be only 173 miles
from the co-channel assignment in
Muskogee, and UHF Channel 53
would be only 166 miles from the
co-channel assignment at Shaw-
nee. The counterproposal of Wich-
ita Beacon Broadcasting Company-
must therefore be denied.
Final Assignment and
Reservation
604. The following assignments
and reservation are adopted:
VHF UHF
Channel Channel
City No. No.
Wichita, Kansas
3,10
16,*22
NORTH DAKOTA EDUCA-
TIONAL RESERVATIONS
605. (a) Proposed Reservations.
In the Third Notice the Commis-
sion proposed the following reser-
vations for non-commercial educa-
tional use in North Dakota:
City Channel No.
Bismarck *24
Dickinson *17
Fargo *34
Grand Forks *2
Minot *6
Williston *34
(b) Bismarck. The Board of
Education of the City of Bismarck
and JCET supported the reserva-
tion of UHF Channel 24 at Bis-
marck. The Board of Education
asked that the channel be reserved
for educational use until such time
as the Bismarck Public Schools,
either alone or in cooperation with
other educational institutions,
were able to establish and main-
tain an educational television sta-
tion. No objections to the reserva-
tion were filed.
(c) Dickinson. The Dickinson
State Teachers College, the Board
of Education, Dickinson and JCET
supported the reservation of Chan-
nel 17 at Dickinson. Dickinson
State Teachers College stated that
it was prepared to cooperate in the
utilization of this channel with all
the educational institutions in the
area. The Board of Education in
its sworn statement requested the
reservation of the channel in an-
ticipation of its use at some future
date for educational television by
the Board alone, or in cooperation
with the other educational institu-
tions in the area. No objections
to the reservation were filed.
(d) Fargo. The JCET support-
ed the reservation of Channel 34
and asked that the reservation be
made final. The Board of Educa-
tion of the City of Fargo requested
that an educational channel be re-
served until the Board of Educa-
tion either alone or in cooperation
with other educational institu-
tions, is able to establish and main-
tain an educational television sta-
tion for the people of the state.
BROADCASTING • Telecasting
April 14, 1952 Part II Final TV Report • Page 71
Concordia College, Moorehead,
Minnesota, which is located close
to Fargo, stated it was in favor of
reserving a generous number of
channels for non-commercial edu-
cational use and stated that it
hoped to be in a position to engage
in television. No objections to the
reservation were filed.
(e) Grand Forks. The Univer-
sity of North Dakota filed a sworn
statement in support of the reser-
vation of Channel 2 at Grand
Forks. The University stated that
it was the intent of the University
to apply for a license to operate a
station. The University stated it
intended to initiate appropriate
steps to secure the necessary ap-
propriation to provide for the con-
struction of an educational tele-
vision station. No objections to the
reservation were filed.
(f) Minot. The JCET support-
ed the reservation of Channel 6 at
Minot and asked that it be final-
ized. No objections to the reserva-
tion were filed.
(g) Williston. Williston School
District No. 1 and JCET support-
ed the reservation. The School Dis-
trict stated that there was a like-
lihood that the Williston area
would increase greatly in popula-
tion as a result of recent oil ex-
ploitations. This factor was ex-
pected to develop a -.greater need
for educational television in the
area. The School District further
stated it wanted to be in a posi-
tion to make use of television as
a valuable teaching device and as
a means of reaching scattered
school buildings. No objections to
the reservation were filed.
Conclusions
606. On the basis of the record,
the reservation of the following
assignments for non-commercial
educational use are finalized:
City Channel No.
*6
Dickinson
Fargo
Grand Forks
Minot
Williston
■■'■.'A
SOUTH DAKOTA EDUCA-
TIONAL RESERVATIONS
607. (a) Proposed Reservations.
In the Third Notice the Commis-
sion proposed the following reser-
vations for non-commercial edu-
cational use in South Dakota:
City Channel No.
Brookings *8
Pierre *22
Sioux Falls *44
Vermillion *2
(b) Brookings. The Board of
Education Brookings City Schools
supported the reservation of Chan-
nel 8 in Brookings. No objections
to the reservation were filed.
(c) Pierre. The Pierre Inde-
pendent School District supported
the reservation of Channel 22. No
objections to the reservation were
filed.
(d) Sioux Falls. Augustana
College supported the reservation
of a channel in Sioux Falls, but
requested that VHF Channel 11 or
13, assigned to Sioux Falls for
commercial use, be reserved for
education instead of a UHF chan-
nel. The College stated that since
all operating television stations
were now in the VHF band the
utilization of the UHF band ap-
peared to be entirely in the ex-
perimental stage.
{<-.) Opposition of Midcontinent
Broadcasting Company. The Mid-
continent Broadcasting Company,
Sioux Falls, South Dakota, sup-
ported the Commission's assign-
ments for Sioux Falls and objected
to the proposal of Augustana Col-
lege to shift the reservation to a
VHF channel. Midcontinent stated
that Augustana College's proposal
was apparently predicated upon a
mistaken belief that UHF chan-
nels were merely in an experi-
mental stage at the present time,
and that it might be some time be-
fore operation in the UHF became
technically feasible. It was urged
that the plans of this College of
some 800 students for utilization
of television as an educational fa-
cility were so indefinite and far. in
the future that a UHF television
facility would be more appropriate
for such operation.
(f) Vermillion. The University
of South Dakota and JCET sup-
ported the reservation of VHF
Channel 2. The University stated
that it was investigating the pos-
sibility of the cooperative owner-
ship and operation of a television
station together with other educa-
tional institutions. The University
stated it would take steps to util-
ize the channel as soon as it deem-
ed it advisable and as soon _ as
money was available. No objec-
tion to the reservation were filed.129
Conclusions
608. On the basis of the record,
the proposed reservation of the
foregoing assignments for non-
commercial educational use are
finalized. The Commission is not
persuaded on the basis of the rec-
ord that the educational reserva-
tion in Sioux Falls should be made
in the VHF rather than in the
UHF as proposed in the Third
Notice. We find no reason in the
record to depart from our general
policy with respect to the reserva-
tion of VHF channels for use by
non-commercial educational sta-
tions.
Final Reservations
609. The following reservations
are finalized:
City Channel No.
Brookings *8
Pierre *22
Sioux Falls *44
Vermillion *2
OMAHA AND LINCOLN,
NEBRASKA
610. (a) Proposed Assignments
and Reservations. In the Third
Notice the Commission proposed
the following assignments and res-
ervations :
VHF Chan- UHF Chan-
CHv nel No. nel No.
Lincoln 10,12 *18,24
Omaha 3,6,*7 16,22,28
(b) Census Data. The stand-
ard metropolitan area of Omaha
has a population of 366,000 and
the City of Omaha has a popula-
tion of 251,000. The standard met-
ropolitan area of Lincoln has a
population of 120,000 and the City
of Lincoln has a population of
99,000.
(c) Existing Stations. May
Broadcasting Company is licensed
for operation of station KMTV,
Omaha, on Channel 3. Radio Sta-
tion WOW, Inc., is licensed for
operation of station. WOW-TV,
Omaha, on Channel 6.
have been denied.
Page 72 • April 14, 1952 Part II Final TV Report
""The Northwest Broadcasting Com-
pany, Fort Dodge, Iowa, proposed to
substitute VHF Channel No. 5 for VHF
Channel 2 at Vermillion as part of its
proposal to add VHF Channel 5 to Fort
Dodge, Iowa. The Independent Broad-
casting Company, Des Moines, Iowa,
proposed to substitute VHF Channel 4
for VHF Channel 2 at Vermillion, as
part of its proposal to add VHF Chan-
nel 4 to Des Moines. Elsewhere in
this Report the Northwest Broadcast-
ing Company and Independent Broad-
casting Company counterproposals
(d) The Omaha Educational Res-
ervation. The JCET supported the
reservation of VHF Channel 7.
The School District of Omaha,
Nebraska, in a comment dated
April 19, 1951, stated that it sup-
ported the reservation of VHF
Channel 7. However, it filed no
evidence in support of its com-
ment.
(e) Opposition of KFAB Broad-
casting Company to VHF Reser-
vation. KFAB Broadcasting Com-
pany, Omaha, requested that the
educational reservation be moved
from VHF Channel 7 to the UHF.
KFAB submitted letters from offi-
cials of educational institutions
concerning the intentions of these
institutions with respect to the
construction and operation of a
television station in the event the
Commission reserved VHF Chan-
nel 7. In these letters the follow-
ing statements were made: The
University of Omaha stated
through its President that it did
not plan to file an application for
VHF Channel 7 because the re-
quired expenditure was beyond its
means and recommended that VHF
Channel 7 be released for com-
mercial operation. The University
further stated that its needs would
be satisfied by one of the UHF
channels if at some future time it
could render an effective full-time
educational television service. A
letter dated May 18, 1951, from
the School District of Omaha to
the KOWH Broadcasting Company,
Omaha, Nebraska, said in part:
"We are practical enough to know
that the schools in this community
can never support a television sta-
tion nor a broadcasting station of
their own." The School District
said further: "We have taken the
position that we are interested in
non-commercial television service.
We doubt whether this will ever be
available for our use." The School
District also stated that their com-
ment to the Commission of April
19, 1951, was "merely to protect
our rights in being able to appear
before the Federal Communications
Commission on matters of tele-
casting."
(f ) The Lincoln Educational Res-
ervation. The University of Ne-
braska and the JCET supported
the _ reservation of UHF Channel
18 in Lincoln for use by a non-
commercial educational station.
The Board of Regents of the Uni-
versity stated it was investigating
the possibilities of the use of this
channel for educational televising.
No objection was filed to the res-
ervation.
(g) Counterproposal of KFAB
Broadcasting Company. KFAB
Broadcasting Company requested
that VHF Channel 12 be assigned
to Omaha by deleting it from Lin-
coln as follows:
coin and that parts of this area
would receive from 3 to 12 other
UHF and VHF services.
(i) Oppositions to KFAB Coun-
terproposal. The Lincoln Broad-
casting Corporation and the In-
land Broadcasting Company, both
of Lincoln, supported the proposed
assignments for Lincoln and op-
posed the KFAB Broadcasting
Company counterproposal for the
deletion of Channel 12 from Lin-
coln and the replacement thereof
with a UHF channel. The oppo-
sition to the counterproposal urged
the need for a second VHF chan-
nel in Lincoln. It was stated that
Lincoln is the capital city and the
second largest city in the State
of Nebraska; that the Grade B
coverage of a UHF channel would
be substantially less than that of
a VHF channel; and that the area
is largely rural and needs the wide
coverage of a VHF channel. It
was also pointed out in the oppo-
sition that the grant of the KFAB
counterproposal would result in
the assignment of only one VHF
channel in Lincoln which would
give the licensee of that station
a dominant position in the Lincoln
area and could create a monopoly
situation. Further it was pointed
out that a grant of the KFAB
counterproposal would result in
the assignment to Omaha of four
times as many VHF channels as
Lincoln, although the population
of Omaha is only 2V2 times the
population of Lincoln.
Conclusions: The Omaha Educa-
tional Reservation
611. On the basis of the record
we cannot conclude that the res-
ervation of a VHF channel in
Omaha for non-commercial educa-
tional use is warranted. No local
educational interest offered evi-
dence in support of the reservation
of a VHF channel in Omaha for
non-commercial educational use.
The only evidence of record indi-
cated that the educational inter-
ests in Omaha do not intend to use
a VHF channel for a non-commer-
cial educational station. On the
other hand, commercial interests
have made clear their intention of
proceeding with the construction
and operation of a station in the
event that VHF Channel 7 is made
available for commercial use. We
are, however, in light of the evi-
dence indicating the interest of
the educational institutions in
Omaha in using a UHF channel for
educational purposes, of the view
that the record warrants the res-
ervation of a UHF channel in
Omaha. Accordingly, VHF Chan-
nel 7 is assigned to Omaha for
commercial use, and UHF Channel
16 is assigned to Omaha and re-
city
Third Notice
Counterproposal
3,6,7t,12f 16,22,28
10,t *18,24,44t
(h) Statement in Support of
KFAB Counterproposal. KFAB
Broadcasting Company urged that
its counterproposal would result in
service to more people; that it
would be consistent with the pri-
orities, and that it would meet the
required co-channel station sepa-
rations. It was further urged that
the area which would lose service
as a result of the operation of
Channel 44 in Lincoln in lieu of
Channel 12 would receive other
service from Channel 10 in Lin-
served for non-commercial educa-
tional use.
Conclusions: The Lincoln Edu-
cational Reservation
612. On the basis of the record,
the reservation of UHF Channel
18 for non-commercial educational
use in Lincoln is finalized.
Conclusions: Additional VHF
Assignments in Omaha
613. We do not believe that the
addition of a fourth VHF channel
to Omaha at the expense of delet-
ROADCASTING • Telecasting
ing the second VHF channel from
Lincoln is warranted. This is es-
pecially true in view of our action
making available a third commer-
cial VHF channel to Omaha. Ac-
cordingly, the request of KFAB13U
for the assignment of Channel 12
to Omaha is denied.
Final Assignments and
Reservations
614. The following assignments
and reservations are adopted:
VHF UHF
Channel Channel
City No. No.
FORT SMITH AND LITTLE
ROCK, ARKANSAS
615. (a) Proposed Assignments
*and Reservations. In the Third
Notice the Commission proposed
the following assignments and res-
ervations :
VHF UHF
Channel Channel
City No. No.
Fort Smith, Ark. 5 *16,22
Little Rock, Ark. *2,4,11 17,23
(b) Census Data. Fort Smith
has a population of 48,000.
(c) Counterproposal of South-
western Publishing Company.
Southwestern Publishing Company
requested the additional assign-
ment of VHF Channel 8 to Fort
Smith, by making the following
changes in the assignments pro-
posed in the Third Notice:
JCET supported the reservation of
UHF Channel 16 at Fort Smith for
non-commercial educational use.
No objection was filed to the res-
ervation.
(h) Little Rock Educational Res-
ervation. The JCET, Arkansas
State Teachers College, Conway,
Arkansas, and the Arkansas State
Department of Education support-
ed the reservation of VHF Channel
2 at Little Rock. No objection was
made to the reservation.
Conclusions: Educational
Reservations
616. In view of the foregoing
the proposed reservations for Fort
Smith and Little Rock are final-
ized.
Conclusions: Additional VHF
Assignment to Fort Smith
617. A grant of the Southwest-
ern Publishing Company counter-
proposal would result in a co-
channel assignment separation of
188 miles between Muskogee and
Little Rock. This separation would
be in violation of the minimum
co-channel assignment separation
requirements in Zone II. The coun-
terproposal must therefore be
DENIED."1
Final Assignments and .
Reservations
618. The following assignments
Third Notice
Counternro^osa'.
VHF Cftan- UHF Chan-
nel No. nel No.
(d) Statement in Support of
Southwestern Publishing Co. Coun-
terproposal. Southwestern Pub-
lishing Company stated that its
counterproposal complies with the
Commission's standards; that a
grant of the counterproposal would
not result in a loss of service else-
where; and that a station operat-
ing on Channel 8 at Fort Smith
would provide an additional com-
mercial television VHF service in
Arkansas and Oklahoma. It was
also urged that Arkansas with a
population of 1,909,511 as com-
pared to 2,233,351 in Oklahoma has
been assigned only 38 channels as
compared to 54 channels which
have been assigned to Oklahoma.
(e) The counterproposal of
Southwestern Publishing Company
would result in the following co-
channel assignment separations in
Zone II: —
Channel Cities
11 Muskogee, Okla.-Lawton, Okla.
11 Muskogee, Okla.-Little Rock, Ark.
(f ) Conflicting Counterproposals
to the Southwestern Publishing
Company Counterproposal. The
counterproposal of Southwestern
Publishing Company is mutually
exclusive with the counterpro-
posals of All Oklahoma Broadcast-
ing Company and Southwestern
Sales Corp., Tulsa, and KTOK,
Inc., Oklahoma City.
(g) Fort Smith Educational Res-
ervation. The Fort Smith Public
Schools, the Arkansas State De-
partment of Education and the
and reservations are adopted:
VHF UHF
Channel Channel
City No. No.
FAYETTEVILLE, ARKANSAS,
EDUCATIONAL RESERVATION
619. Proposed Reservation. In
the Third Notice the Commission
proposed the reservation of Chan-
nel 13 in Fayetteville for non-
commercial educational use as a
primarily educational center. The
JCET supported the reservation
and stated that the University of
Arkansas at Fayetteville was
studying the financial, program-
ming, legal, and engineering re-
quirements necessary for the es-
tablishment and operation of a
television station in cooperation
Mileage
188
188
U0KFAB has claimed the Commission
is without power to reserve for educa-
tional use channels regularly allocated
for general television service. It is not
clear whether this objection was di-
rected solely to the proposed reserva-
tion of Channel 7 or whether it was
directed to the reservation of any
channel at all. Insofar as it related to
the latter, we have disposed of the
contention for the reasons stated in
the Commission's decision of July 13,
1951 (FCC 51-709).
with other educational institutions
in the area. The Arkansas State
Department of Education also sup-
ported the reservation stating that
it would cooperate with these edu-
cational institutions that would
operate a non-commercial educa-
tional station in Fayetteville. No
oppositions to the proposed reser-
vations were filed.
Conclusions
620. In view of the foregoing,
the reservation of Channel 13 in
Fayetteville for non-commercial
educational use is finalized.
131It would also create a 188-mile as-
signment separation between Musko-
gee and Lawton. This separation would
be eliminated by our decision herein
shifting Channel 11 from Lawton to
Tulsa. In its place, however, would
be a 44-mile separation between Tulsa
and Muskogee on Channel 11.
NORMAN, MUSKOGEE, ENID
AND STILLWATER, OKLA-
HOMA, EDUCATIONAL
RESERVATIONS
621. (a) Proposed Assignments
and Reservations. In the Third
Notice the Commission proposed
the following reservations for non-
commercial educational use:
City Channel
Norman, Oklahoma *37
Muskogee, Oklahoma *45
Enid, Oklahoma *27
No channel was proposed to be
reserved in Stillwater for non-
commercial educational use.
(b) Norman. The University of
Oklahoma, Norman, and the Okla-
homa Baptist University, Shaw-
nee, Oklahoma, and the JCET sup-
ported the reservation of UHF
Channel 37 at Norman. The Uni-
versity of Oklahoma stated that
it was a pioneer in the field of
educational radio broadcasting; and
that "a considerable lapse of time
must pass before we are fully pre-
pared not only to file for an edu-
cational television station but also
plan for the installation and opera-
tion of such a station on a scale
comparable with better commercial
operations in this field." While de-
sirous of a reserved VHF channel,
the University requested that the
reservation of UHF Channel 37 for
Norman, Oklahoma, be made final.
No objection was filed to the reser-
vation of UHF Channel 37.
(c) Muskogee. Northeastern
State College, Tahlequah, Okla-
homa, and JCET supported the res-
ervation of UHF Channel 45 at
Muskogee, Oklahoma. No objec-
tion was filed to the proposed res-
ervation.
(d) Enid. The JCET supported
the reservation of UHF Channel
27 at Enid. No objection was filed
to the proposed reservation.
(e) Stillwater. Stillwater is the
site of the Oklahoma Agricultural
and Mechanical College.
(f) In connection with the fore-
going proposed reservation * of as-
signments for non-commercial edu-
cational use and requests for such
are finalizing the reservations pro-
posed for Muskogee and Enid.
Final Reservations
623. The following reservations
are adopted:
City UHF Channel No.
Norman, OKlanoma *37
Muskogee, Oklahoma *45
Enid, Oklahoma *27
Stillwater, Oklahoma *69
OKLAHOMA CITY, TULSA AND
LAWTON, OKLAHOMA
624. (a) Proposed Assignments
and Reservations. In the Third
Notice the Commission proposed
the following assignments and res-
ervations :
VHF UHF
Channel Channel
City No. No.
Oklahoma City,
Oklahoma 7,9,*13 19,25
Tulsa, Oklahoma 2,*4,6 17,23
Lawton, Oklahoma 11 *28,34
(b) Census Data. The standard
metropolitan area of Oklahoma
City has a population of 325,000
and the City of Oklahoma City has
a population of 244,000. The stand-
ard metropolitan area of Tulsa has
a population of 252,000 and the
City of Tulsa has a population of
183,000. Lawton has a population
of 35,000.
(c) Existing Stations. WKY Ra-
diophone Company is licensed for
the operation of Station WKY-TV
on Channel 4 in Oklahoma City.
WKY Radiophone Company was
ordered to show cause why the
license of Station WKY-TV should
not be changed to specify Channel
7 in lieu of Channel 4.135 Cameron
Television, Inc., is licensed for the
operation of Station KOTV on
Channel 6 in Tulsa.
Oklahoma City
625. (a) Counterproposal of WKY
Radiophone Company and Answer
to Show Cause Order. WKY filed
an opposition to the Commission's
Order to Show Cause and a coun-
terproposal which would permit it
to continue operating on Channel
4. The counterproposal of WKY
would require the following
changes in assignments proposed
in the Third Notice:
Third Notice
Counterproposal
Muskogee, Oklahoma
Oklahoma City, Okla.
Tulsa, Oklahoma
S 39,*45
7,9,*13 19,25
2,*4,6 17,23
39,*45
19,25
17,23
reservations, the JCET submitted
a resolution of the State Legisla-
ture of Oklahoma urging the Com-
mission to reserve such channels
in the VHF and UHF as will ade-
quately serve the needs of the
State.
Conclusions
622. With respect to the request
of the University of Oklahoma for
the assignment of a VHF channel
to Norman, we have examined the
assignments in the area and find
that it is impossible to grant the
request consistent with the Table
of Assignments adopted herein.
We must, therefore, deny the re-
quest of the University of Okla-
homa for the assignment and res-
ervation of a VHF channel for non-
commercial educational use in
Norman. Accordingly, we are final-
izing the reservation of UHF
Channel 37 in Norman for non-
commercial educational use. With
respect to Stillwater, it is our
view that an assignment should
be made to that city for non-com-
mercial educational use and we are
assigning UHF Channel 69 to
Stillwater for that purpose. Fur-
ther, on the basis of the record, we
(b) Statement in Support of
WKY Counterproposal. WKY Ra-
diophone Company in its answer to
the Commission's Order to Show
Cause, and in support of its re-
quest, urged that its counterpro-
posal meets the minimum mileage
separations for both co-channel
and adjacent channel operation
with a minimum co-channel sepa-
ration of 188 miles. It was further
stated that there are approximate-
ly 92,000 VHF receivers in the
WKY-TV service area at the pres-
ent time, and it was contended
13!On June 25, 1951, WKY filed a peti-
tion requesting that the order to show
cause be severed from this proceeding
and that a formal hearing be held
thereon. This petition was dismissed
without prejudice as premature by
Commission Order (FCC 51-696) of
July 11, 1951. In its statement filed in
this proceeding on October 15, 1951,
WKY stated that if in light of the evi-
dence submitted therein the Commis-
sion is not satisfied that the operation
of Station WKY-TV should remain on
Channel 4, it "renews its Petition here-
tofore filed and requests the full, com-
plete and fair hearing upon specified
issues, to which it is entitled by law
and the Commission's Rules and Reg-
ulations, prior to the final adoption
of any rule or regulation which would
preclude the continued operation of
WKY-TV on Channel 4."
ROADCASTING • Telecasting
April 14, 1952 Part II Final TV Report
Page 73
that if WKY-TV were required to
shift to Channel 7, a large number
of persons would be compelled to
install either new or modified an-
tennas in ox-der to continue to re-
ceive sei'vice from WKY-TV and
that the proposed shift to Channel
7 would result in a disruption of
service to the public during the
period of conversion. It was also
asserted that the cost to the licen-
see for effecting the change pro-
posed by the Commission would
exceed $138,000.
(c) The counterproposal of WKY
would result in the following co-
channel assignment separations in
Zone II:
of such channels in the VHF and
the UHF as will adequately serve
the needs of education. No objec-
tion was filed to this proposed
reservation.
Tulsa
626. (a) Counterproposal of All
Oklahoma Broadcasting Company.
All Oklahoma Broadcasting Com-
pany requested the assignment of
Channel 8 to Tulsa by making the
following changes in the proposed
assignments:
(f) Statement in Support of
Southwestern Sales Counterpro-
posal. Southwestern Sales Corp.,
Tulsa, Oklahoma, urged that the
size, industrial development and
strategic location of Tulsa evi-
denced the need of that community
for an additional VHF channel.
It was also urged that the addi-
tional VHF channel may be as-
signed to Tulsa without violating
Third Notice
Counterproposal
City VHF
Channel
No.
UHF Channel
No.
VHF Channel
No.
UHF Channel
No.
Muskogee, Oklahoma
Tulsa, Oklahoma 2,
8
*4,6
39, *45
17,23
til
2, *4, 6, f 8
39, *45
17,23
Channel
11
11
Cities Mileage
Muskogee, Okla.-Lawton, Okla. 188
Muskogee, Okla.-Little Eock, Ark. 188
(d) Conflicting Counterproposals.
The counterproposal of WKY is
mutually exclusive with that of
KTOK, Inc., Oklahoma City, and
All Oklahoma Broadcasting Com-
pany, and Southwestern Sales
Corp., both of Tulsa.
(e) Counterproposal of KTOK,
Inc., Oklahoma City. KTOK, Inc.,
requested the assignment of Chan-
nel 11 to Oklahoma City by mak-
ing the following changes in pro-
posed assignments:
(b) Statement in Support of All
Oklahoma Counterproposal. All
Oklahoma Broadcasting Company
urged that Tulsa is a large metro-
politan area which serves as the
trade, service, entertainment and
cultural center for eastern Okla-
homa and adjoining areas of
Kansas, Missouri, and Arkansas;
that Tulsa has experienced the
Third Notice
Counterproposal
City
VHF Chan- UHF Chan-
VHF Chan- UHF Chan-
Dodge City, Kansas
Elk City, Oklahoma
Lawton, Oklahoma
Oklahoma City, Okla.
Woodward, Oklahoma
(f) Statement in Support of
KTOK Counterproposal. KTOK,
Inc., stated that Oklahoma City is
the capital and largest city of
Oklahoma and is centrally located
in the state. It was urged that the
addition of a VHF channel to Ok-
lahoma City would provide addi-
tional television service to 514,470
persons in Central Oklahoma and
would provide a net gain of addi-
tional television service to sub-
stantial number of persons. It was
also urged that the co-channel and
adjacent channel spacings result-
ing from a grant of its counter-
proposal would meet the minimum
separations, and that the size and
economic importance of Oklahoma
City require the assignment of an
additional VHF channel.
(g) The KTOK counterproposal
-would create a 183-mile co-channel
separation in Zone II between
Woodward, Oklahoma, and Wich-
ita Falls, Texas, on Channel 6.
The minimum co-channel station
separation for this zone is 190
miles.
(h) Conflicting Counterproposals
to the KTOK Counterproposal.
The counterproposal of KTOK,
Inc., is mutually exclusive with
the counterproposal of WKY Ra-
diophone Company and the South-
western Publishing Company, Fort
Smith, Arkansas;1''3 Southwestern
Sales Company and All Oklahoma
Broadcasting Company, both of
Tulsa.
(i) The Oklahoma City Educa-
tional Reservation. The Oklahoma
Agricultural and Mechanical Col-
lege, Stillwater, Oklahoma, and
JCET supported the reservation of
VHF Channel 13 at Oklahoma City.
The JCET submitted a resolution
of the Legislature of the State of
Oklahoma urging the reservation
"The counterproposal of the South-
western Publishing Company at Fort
Smith, Arkansas, is denied elsewhere
in this Report for the reasons there
stated.
nel No.
nel No.
nel No.
nel No.
23
4t
23
12
15
8f
15
*28,34
12f
*28,34
7,9,*13
19,25
7,9,llf,*13
19,25
8
6f
largest growth of any city in Okla-
homa in the 10 year period since
the 1940 census; that the assign-
ment of Channel 11 to Muskogee
and Channel 8 to Tulsa would meet
the Commission's requirements;
and that under the counterproposal,
an additional channel and service
would be provided to Tulsa with
no reduction in the service which
would be afforded under the Third
Notice. It was urged that the
grant of the counterproposal would
provide a more fair, efficient and
equitable distribution of television
facilities than does the Commis-
sion's plan.
(c) The All Oklahoma counter-
proposal would create the follow-
ing co-channel separations in Zone
II below 190 miles:
Mileage
11 Muskogee, Okla.-
Lawton, Okla. 188
11 Muskogee, Okla.-
Little Rock, Ark. 188
(d) Conflicting Counterproposal
to All Oklahoma Broadcasting
Company Counterproposal. The
counterproposal of All Oklahoma
Broadcasting Company is mutually
exclusive with that of WKY Radio-
phone Company, and KTOK, Inc.,
Oklahoma City; Southwestern
Sales Company, Tulsa; and South-
western Publishing Company, Fort
Smith, Arkansas.
(e) Counterproposal of South-
western Sales Corporation. South-
western Sales Corporation has re-
quested the assignment of Channel
11 to Tulsa by making the follow-
ing changes in the proposed as-
signments:
the Commission's minimum mileage
separation requirements.
(g) The counterproposal of
Southwestern Sales would create a
187 mile co-channel separation on
Channel 11 between Elk City, Okla-
homa, and Lubbock, Texas, in Zone
II.
(h) Conflicting Counterproposals
to Southwestern Sales Corp. Coun-
terproposal. The counterproposal
of Southwestern Sales Corp. is
mutually exclusive with the coun-
terproposals of WKY Radiophone
Company ; Southwestern Publish-
ing Company, Fort Smith, Arkan-
sas; 134 KTOK, Inc., Oklahoma City
and All Oklahoma Broadcasting
Company, Tulsa.
(i) The Tulsa Educational Re-
servation. The JCET supported
the reservation and submitted a
resolution of the Legislature of the
State of Oklahoma urging the
Commission to reserve such chan-
nels in the VHF and the UHF as
will adequately serve the needs of
education. No objection was made
to the proposed reservation.
(j) The Lawton. Educational Re-
servation. The JCET and the State
Department of Public Instruction
supported the reservation of Chan-
nel 28 in Lawton for non-commer-
cial educational use. No oppositions
to this reservation were filed.
Conclusions: Additional Assign-
ment to Oklahoma City, Tulsa, and
the WKY Counterproposal
627. The foregoing conflicting
counterproposals consist of (1) a
request by WKY Radiophone Com-
134 WREC Broadcasting Service and
WMPS, Inc., both of Memphis, Tenn.,
have requested the assignment of a
fourth VHF channel to Memphis, in
alternate counterproposals. The first
counterproposal requested the deletion
of Channel 3 from Blytheville, Ark-
ansas, and the assignment of that chan-
nel to Memphis. The second alterna-
tive counterproposal requested 19 VHF
changed assignments in 14 cities and 5
states. This second alternative counter-
proposal is in conflict with the counter-
proposals of the Tulsa, Oklahoma City
and Fort Smith parties. In view of
our decision elsewhere in this Report
to grant the first alternative request
to delete Channel 3 from Blytheville
and the assignment of that channel to
Memphis, we will not discuss the second
alternative counterproposal of WREC
and WMPS further in this connection.
In addition, the counterproposal of
Sherman Television Company, Sher-
man, Texas, is in conflict with the
counterproposal of Southwestern Sales
Corporation. In view of our decision
elsewhere in this Report to deny the
counterproposal of Sherman Television
Company, that counterproposal will
not be discussed further in this con-
nection.
Counterproposal
Elk City, Oklahoma
Lawton, Oklahoma
Tulsa, Oklahoma
15
*28, 34
17, 23
til
tl2
2, *4, 6, til
15
*28, 34
17, 23
pany to retain Channel 4 pre-
sently licensed to WKY-TV, (2)
requests by various parties seek-
ing the addition of a fourth VHF
assingment to Tulsa, and (3) a
request seeking a fourth VHF as-
signment to Oklahoma City.
628. The WKY counterproposal
would create a co-channel assign-
ment separation below the adopted
190 mile minimum for Zone II.
The distance between Muskogee
and Little Rock is 188 miles.13'
The KTOK counterproposal would
create one co-channel assignment
separation below the minimum on
Channel 6 between Woodward,
Oklahoma and Wichita Falls, Texas.
The distance between these com-
munities is 183 miles. The All Okla-*!
homa counterproposal would create
the same separation below the min-
imum as would the WKY counter-
proposal.135 The Southwestern Sales
Corp. counterprosal would create
one co-channel assignment separa-
tion below the minimum between
Elk City, Oklahoma and Lubbock,
Texas, on Channel 11 of 187 miles.
Since the counterproposals of the
All Oklahoma Broadcasting Com-
pany; KTOK Inc.; Southwestern
Sales Corporation; and WKY
Radiophone Company would result
in co-channel separations below the
minimum provided by our decision
herein, they are denied.
Conclusions: WKY Show Cause
Order
629. Although we are unable to
grant the WKY counterproposal,
the question remains whether the
authorization for WKY-TV should
be changed to specify operation on
Channel 7 as proposed in the Third
Notice. The Order to Show Cause
was issued to WKY in an effort to
"reduce interference, make avail-
able a reasonable number of chan-
nels and to effect the maximum
utilization of VHF television chan-
nels." It was believed that the
assignment of Channel 4 in Tulsa
instead of Oklahoma City would
effect a more desirable utilization
of the spectrum. It is true, how-
ever, that the assignment of Chan-
nel 4 in Oklahoma City would meet
all reauired mileage spacings for
Zone II. For example, the closest
co-channel assignment separation to
WKY-TV on Channel 4 would be
Station KRLD-TV operating in
Dallas, Texas, at a distance of 196
miles.
630. We have in this proceeding
followed the principle that we would
not compel an existing licensee to
change frequencies except for com-
pelling considerations such as the
removal of a very low mileage sep-
aration. In view of the circum-
stances discussed above, and upon
reconsideration of the whole record,
we do not believe that WKY should
be required to change frequencies.
Accordingly, we have assigned
Channel 4 to Oklahoma City, and
are withdrawing the Show Cause
Order to WKY. If the assignment
of Channel 4 is maintained in Okla-
homa City, the assignment of
Channel 4 in Tulsa must be deleted,
since Tulsa and Oklahoma City are
only 98 miles apart. However,
Channel 4 can be replaced in Tulsa
Page 74 • April 14, 1952 Part II Final TV Report
133 It would also create a 188 mile as-
signment separation between Muskogee
and Lawton. This separation would be
eliminated by our decision herein shift-
ing Channel 11 from Lawton to Tulsa.
In its place, however, would be a 44
mile separation between Tulsa and
Muskogee on Channel 11.
BROADCASTING • Telecasting
by shifting Channel 11 from Law-
ton to Tulsa. In turn, Channel 11
in Lawton can be replaced by shift-
ing Channel 7 from Oklahoma City
to Lawton. The assignment of
Channel 7 in Lawton and Channel
11 in Tulsa would meet the re-
quired minimum assignment sep-
arations for Zone II. Accordingly,
Channel 4 will be deleted from
Tulsa and assigned to Oklahoma
City; Channel 11 will be deleted
from Lawton and assigned to Tulsa;
and Channel 7 will be deleted from
Oklahoma City and assigned to
Lawton.
Conclusions: Educational Reserva-
tion in Tulsa
631. We are of the view that the
record supports the basis for re-
serving a channel in Tulsa for non-
commercial educational use in
Tulsa. In the Third Notice the
Commission proposed that Channel
4 be so reserved. However, as
noted above, Channel 4 must be de-
leted from Tulsa in light of our
decision to withdraw the order to
show cause to WKY. It was also
noted above that VHF Channel 11
is being assigned in Tulsa to re-
place Channel 4. Accordingly, VHF
Channel 11 will be reserved for
non-commercial educational use in
Tulsa.
Conclusions: Educational Reserva-
tion in Oklahoma City and
Lawton
632. On the basis of the record
the reservations of Channel 13 in
Oklahoma City and Channel 28 in
Lawton for non-commercial educa-
tional use are finalized.
Final Assignments and
Reservations
633. The following assignments
and reservations are adopted:
VHF UHF
Channel Channel
City No. No.
Oklahoma City, Okla. 4, 9, *13 19, 25
Tulsa, Okla. 2, 6, *11 17, 23
Lawton, Okla. 7 *28, 34
MEMPHIS, TENNESSEE, AND
BLYTHEVILLE, ARKANSAS
634. (a) Proposed Assignments
and Reservation. In the Third
Notice the Commission proposed
the following assignments and
reservation :
VHF UHF
Channel Channel
City No. No.
Blytheville, Arkansas 3 64
Memphis, Tennessee 5, *10, 13 42, 48
(b) Census Data. The standard
metropolitan area of Memphis has
a population of 482,000 and the City
of Memphis has a population of
396,000. The City of Blytheville has
a population of 16,000.
(c) Existing Stations. Memphis
Publishing Company is licensed for
the operation of Station WMCT at
Memphis on Channel 4. The Com-
mission ordered the Memphis Pub-
lishing Company to show cause
why the license of WMCT should
not be modified to specify opera-
tion on Channel 5 in lieu of Channel
4. No opposition to the Commis-
sion's Show Cause Order was filed
by Memphis Publishing Company.
(d) Alternative Counterproposal
of Hoyt B. Wooten d/b as WREC
Broadcasting Service and WMPS,
Inc. WREC Broadcasting Service
and WMPS, Inc., requested the addi-
tional assignment of a VHF chan-
nel to Memphis in two alternative
counterproposals. In the first alter-
native counterproposal it was re-
quested that VHF Channel 3 be de-
leted from Blytheville and assigned
to Memphis, and that UHF Chan-
nels 17 and 23 be assigned to
Blytheville in place of Channel 3
as follows:
The alternative counterproposal
of WREC and WMPS would result
Third Notice
Counterproposal
Blytheville, Ark 3
Memphis, Tenn. 5, *10, 13 i'i
(e) Statement in Support of
WREC and WMPS Counterproposal
I. WREC and WMPS urged that
the size, population and economic
importance of Memphis warranted
the addition of a VHF channel and
that Channel 3 could be assigned
to Memphis without violating any
of the Commission's standards for
minimum separation of co-channel
or adjacent channel assignments.
It was pointed out that the near-
est assignment of Channel 3 would
be at Jackson, Mississippi, a dis-
tance of 197 miles from Memphis;
that more than half the population
that would be served by the opera-
tion of Channel, 3 at Blytheville
resides in the State of Tennessee
in areas which have no common
identity of interest with Blythe-
ville; that Memphis is a vastly
more important economic market
than Blytheville and that the rural
population surrounding Blythe-
ville are more dependent on
Memphis than upon Blytheville;
and that it was unlikely that the
assignment of Channel 3 in Blythe-
ville would result in the operation
of that facility with maximum
power. Finally, it was asserted that
the operation of the UHF channel
in Blytheville would be adequate to
serve the needs of that community
for television service.
(f) Opposition to WREC and
WMPS Counterproposal I. Harold
L. Sudbury, Blytheville, Arkansas,
supported the assignments pro-
posed by the Commission for
Blytheville and opposed the Mem-
phis counterproposal. In the op-
position it was stated that Blythe-
ville is situated in a large farm-
ing and rural area and would be
best served by a lower VHF chan-
nel; that because of the rural area,
extensive coverage was required in
order to reach several hundred
thousand persons; that no showing
had been made by the Memphis
parties of a need for the specific
use of Channel 3 at Memphis; and
that the assignments proposed by
the Commission would result in a
fair and equitable distribution of
the available frequencies.
(g) Alternative Counterproposal
2 of WREC and WMPS. In alter-
native counterproposal 2 WREC
Broadcasting Service and WMPS,
Inc. requested the addition of a
VHF channel to Memphis by mak-
ing the following changes in the
assignments proposed in the Third
Notice :
t3, 5, *10, 13
in the following co-channel separa-
tions in Zone II:
Channel Cities Mileage
3 Little Rock, Ark.-
Springfield, Mo. 180
8 Little Rock, Ark.-
Muskogee, Okla. 188
10 Jackson, Tenn.-
Birmingham, Ala. 184
(h) Oppositions and Conflicting
Counterproposals to WREC and
WMPS Alternative Counterpro-
posal 2. Oppositions and mutually
exclusive counterproposals to the
alternative counterproposals of
WREC Broadcasting Service and
WMPS, Inc., were filed by the fol-
lowing parties: Southwestern Pub-
lishing Co., Fort Smith, Arkansas;
Voice of Longview, Longview,
Texas; Memphis Publishing Com-
pany, Memphis, Tennessee; WKY
Radiophone Co., Oklahoma City,
Oklahoma; Harold L. Sudbury,
Blytheville, Arkansas; KTOK, Inc.,
Oklahoma City, Oklahoma; All
Oklahoma Broadcasting Co., Tulsa,
Oklahoma; and Southwestern Sales
Corporation, Tulsa, Oklahoma.
(i) The Memphis Educational
Reservation. The Board of Educa-
tion of the Memphis City Schools,
The Memphis Chamber of Com-
merce, Shelby County Department
of Education, Southwestern Uni-
versity and the JCET supported
the reservation of VHF Channel
10 in Memphis for use by a non-
commercial educational station.
The JCET stated that an educa-
tional television committee had
been formed in Memphis and the
Mayor of Memphis had appointed
the President of the Board of Edu-
cation of the Memphis City Schools
as its Chairman in April, 1951. The
Board of Education of the Memphis
City Schools stated that it was
using television to some extent in
the schools and that the necessary
finances would become available in
the near future. No objection was
filed to the proposed reservation.
Conclusions: Memphis Educa-
tion Reservation
635. On the basis of the record
the reservation of Channel 10 in
Memphis for non-commercial edu-
cational use is finalized.
Conclusions: Additional Assign-
ment to Memphis
636. It is our view that the rec-
ord supports the basis for the as-
signment of a third commercial
VHF channel to the Memphis area.
Third Notice
Counterproposal 2
VHF Channel UHF Channel VHF Channel UHF Channel
City
Blytheville, Ark.
El Dorado, Ark.
Fort Smith, Ark.
Hot Springs, Ark.
Jonesboro, Ark.
Little Rock, Ark.
Pine Bluff, Ark.
Alexandria, La.
Monroe, La.
Shreveport, La.
State College, Miss.
Jackson, Tenn.
Memphis, Tenn.
Tyler, Texas
No.
No.
No.
No.
3
64
fl3
64
10
26
f7
26
5
*16, 22
til
*16, 22
9
52
fl2
52
8
39
f4
39
*2, 4, 11
17, 23
f*3, f5, f 8
17, 23
7
36
tio
36
11, 13
f 8, 13
8
43
t4
43
3, 12
t2, til
*2
t*4
9
16
tio
16
5, *10, 13
42, 48
t2, f 7, t*9, til
42,48
7
19
tl2
19
We believe that the size, popula-
tion and economic importance of
the City of Memphis warrant this
additional assignment. It has been
proposed that this be accomplished
by the deletion of VHF Channel
3 from Blytheville, a community
of approximately 16,000 persons
and the substitution of a UHF
channel in that community. In
view of the relative size, popula-
tion and economic importance and
resources of the City of Memphis
as compared with the City of
Blytheville, we believe the record
supports the basis for the dele-
tion of Channel 3 from Blytheville
and the assignment of that channel
to Memphis. The second alterna-
tive counterproposal would result
in three co-channel separations
below the minimum adopted for
Zone II and must be denied.
637. WREC and WMPS sug-
gested the assignment of UHF
Channels 17 and 23, in addition to
Channel 64 proposed for Blythe-
ville in the Third Notice, to Blythe-
ville to replace VHF Channel 3. It
is our view, however, that 2 UHF
channels are adequate to meet the
needs of the Blytheville community.
Further, since the assignment of
either Channel 17 or 23 would re-
sult in a co-channel assignment
spacing below the minimum for
Zone II we are making UHF Chan-
nel 74 available to Blytheville.
638. Accordingly, the first alter-
native counterproposal of Hoyt B.
Wooten d/b as WREC Broadcast-
ing Service and WMPS, Inc. is
granted, insofar as it requests the
assignment of Channel 3 to Mem-
phis and the second alternative
counterproposal is denied.
Conclusions: Show Cause Order
639. An appropriate authoriza-
tion will be issued to Memphis Pub-
lishing Company to specify opera-
tion of WMCT on Channel 5.
Final Assignments and Reservation
640. The following assignments
and reservation are adopted:
VHF UHF
Channel Channel
City No. No.
TEMPLE, TEXAS
641. (a) Proposed Assignments.
In the Third Notice the Commis-
sion proposed the assignment of
two channels to Temple: UHF
Channels 16 and 22.
(b) Census Data. The popula-
tion of Temple is 25,000.
(c) Counterproposal of Bell
Broadcasting Company. Bell Broad-
casting Company, Temple, Texas,
requested the additional assign-
ment of Channel 6 to Temple. No
other changes in the assignments
proposed in the Third Notice were
requested.
(d) Statement in Support of Bell
Broadcasting Company Counter-
proposal. Bell Broadcasting Com-
pany contended that since the
closest cities to Temple having
VHF assignments under the Third
Notice are Waco, 30 miles to the
north, and Austin, 61 miles to the
south, Temple would not receive-
reliable VHF service. It was
pointed out that Fort Hood, con-
taining approximately 35,000 mili-
tary personnel, was located in the-
western portion of Bell County, 25-
miles from Temple and that Temple
contains several large private hos-
pitals, in addition to a large vet-
erans hospital. It was also con-
BROADCASTING • Telecasting
April 14, 1952 Part II Final TV Report • Page 75
tended that a UHF channel would
not be adequate to cover the entire
Temple trading area and that a
VHF facility was, therefore, neces-
sary.
(e) Channel 6 at Temple would
be 183 miles from the co-channel
assignment at San Angelo, Texas.
Both Temple and San Angelo are
situated in Zone II.
(f) Conflicting Counterproposals
and Oppositions to the Bell Broad-
casting Company Counterproposal.
The Bell Broadcasting Company
counterproposal does not conflict
with any other counterproposal nor
have any oppositions been filed
thereto.
Conclusions
642. The counterproposal of Bell
Broadcasting Company would as-
sign Channel 6 to Temple, at a
distance of only 183 miles from
the assignment of Channel 6 at San
Angelo. Since both Temple and
San Angelo are located within
Zone II, the counterproposal does
not meet the 190 mile minimum
assignment separation. Accord-
ingly, the counterproposal of Bell
Broadcasting Company is denied.
Final Assignments
643. The following assignments
are adopted:
BRECKENRIDGE, TEXAS
644. (a) Proposed Assignments.
In the Third Notice the Commis-
sion proposed the assignment of
one channel, UHF Channel 14, to
Breckenridge.
(b) Census Data. The popula-
tion of Breckenridge is 7,000.
(c) Counterproposal of Stephens
County Broadcasting Company.
Stephens County Broadcasting
Company, Breckenridge, requested
the additional assignment of Chan-
nel 7 to Breckenridge. This coun-
terproposal conflicted with the
counterproposal of Trinity Broad-
casting Corporation, Dallas, Texas,
and an ooposition thereto was filed
by the Trinity Broadcasting Cor-
poration. Sworn evidence in sup-
port of the Stephens County Broad-
casting Company, which in ac-
cordance with Paragraph 10 of the
Order of Hearing Procedure (FCC
51-739) issued in the proceeding
was due on October 15, 1951, was
not timely filed. On February 1,
1952, Stephens County Broadcast-
ing Company filed a "petition for
leave to file late statement and
exhibit" in support of its counter-
proposal. It was alleged therein
that "Due to a misunderstanding
of the procedure adopted by the
Commission .in its Order of July
25, 1951, [its] consultant did not
prepare the necessary supporting
data until a very recent date." It
was urged that the filing of sworn
evidence at this late date would not
unduly retard the instant proceed-
ing nor prejudice any parties
thereto.
Conclusions
645. We are of the view that the
aforesaid petition does not make
the requisite showing of good cause
for the acceptance of sworn evi-
dence filed more than three months
late. The petition for late filing is
therefore denied and the sworn
evidence in support of the Stephens
County Broadcasting Company is
not accepted in this proceeding. In
light of our above action, no sworn
evidence in support of the counter-
proposal is before us and, accord-
ingly, this counterproposal and
the opposition relating thereto will
not be considered further in this
Report.
Final Assignments
646. The following assignment is
adopted:
UHF
City Channel No.
Breckenridge, Texas 14
SHERMAN, DENISON AND
DENTON, TEXAS
647. (a) Proposed Assignments
and Reservation. In the Third
Notice the Commission proposed
the following assignments and
reservation :
City
VHF UHF
Channel Channel
No. No.
Sherman
Denison
Denton
(b) Census Data. The popula-
tion of Sherman is 20,000, the popu-
tion of Denison is 18,000 and the
population of Denton is 21,000.
Sherman
648. (a) Counterproposal of
Sherman Television Company. Sher-
man Television Company, Sher-
man, requested the additional as-
signment of VHF Channel 12 to
Sherman. No other changes in the
assignments proposed in the Third
Notice were requested.
(b) Statement in Support of
Counterproposal of Sherman Tele-
vision Company. Sherman Tele-
vision Company contended that the
Sherman area would probably not
receive VHF service under the
Third Notice since it is not located
near any city to which the Com-
mission has proposed the assign-
ment of VHF channels. It was
alleged that the proposed VHF
facility in Sherman would serve
"well over 100,000 people," and
that during the summer vacation
period this number would be ma-
terially increased.
(c) Under the Sherman counter-
proposal, Channel 12 at Sherman
would be 183 miles from Shreve-
port, Louisiana. Both Sherman and
Shreveport are situated within
Zone II.
(d) Conflicting Counterproposals
and Oppositions to the Sherman
Television Company Counterpro-
posal'. The Sherman Television
Company counterproposal conflicts
with the counterproposals of
KTOK, Inc., Oklahoma City, Okla-
homa, and Voice of Longview,
Longview, Texas. In addition, an
opposition to the Sherman Televi-
sion Company counterproposal was
filed by KTOK, Inc.
Denison
649. (a) Counterproposals of
Red River Valley Broadcasting
Corporation and Red River Publish-
ing Company. Counterproposals
were filed by Red River Valley
Broadcasting Corporation and Red
River Valley Publishing Company,
both of Sherman, requesting the
additional assignment of VHF
Channel 10 to Sherman-Denison, to
be accomplished by substituting a
UHF channel for VHF Channel 2
in Denton and by making the fol-
lowing other changes from the as-
signments proposed in the Third
Notice :
._ Third Notice
(b) Statement in support of the
Red River Valley Broadcasting
Corporation and the Red River
Valley Publishing Company Coun-
terproposals. Red River Valley
Broadcasting Corporation and Red
River Valley Publishing Company
noted that Denison, Texas, is lo-
cated approximately eight miles
from Sherman and contended that
Sherman and Denison are situated
so closely together they should be
considered as one area. It was sub-
mitted that Sherman-Denison con-
tains the largest concentration of
population in northern Texas, and
that with the exception of Dallas,
located about 60 miles to the south,
and Fort Worth farther to the
southwest, there are no major
population centers within 125 miles
of Sherman-Denison. It was urged
that the assignment of a VHF
channel rather than a UHF channel
to Sherman-Denison would result
in service to a larger portion of the
trade area. It was alleged that a
UHF station would serve 100% of
the Denton trade area as compared
with only 81.2% of the Sherman-
Denison trade area, while a VHF
assignment would serve 94.8% of
the Sherman-Dension area.
(c) The assignment of Channel
10 to Sherman-Denison would be
accomplished by substituting UHF
Channel 46 in Denton for VHF
Channel 2, where it is reserved for
non-commercial educational use,
and by substituting Channel 2 in
Fort Worth for Channel 10; Chan-
nel 63 in Waxahachie for Channel
45; and Channel 45 in Hillsboro for
Channel 63. It was noted by Red
River Valley that these changes
would result in two UHF channels
widely spaced in the spectrum,
Channels 17 and 46, being assigned
to Denton. It was suggested that
instead Channels 46 and 52 could
be assigned to Denton by substi-
tuting Channel 52 in Denton for
Channel 17; Channel 17 in Sher-
man-Denison for Channel 52; and
Channel 54 in Weatherford, Texas,
for Channel 51.
(d) Denison is 172 miles from
Tulsa, Oklahoma, where Channel 17
is assigned. Weatherford is 169
miles from Bryan, Texas, where
Channel 54 is assigned. Denison
and Weatherford are situated with-
in Zone II, and Bryan is situated
within Zone III.
(e) Conflicting Counterproposals
and Oppositions to the Red River
Valley Broadcasting Corporation
and the Red River Valley Publish-
ing Company Counterproposals.
The Red River Valley counterpro-
posals conflict with the Trinity
Broadcasting Corporation counter-
proposals for Dallas, Texas; and
oppositions thereto have been filed
by the Trinity Broadcasting Corpo-
ration and the Houston Post Com-
pany, Houston, Texas.
Denton
650. The Denton Educational
Reservation. VHF Channel 2 was
reserved by the Third Notice for
non-commercial educational use in
Denton as a "primarily educational
center." North State Texas Col-
lege of Denton filed a statement
Proposed Changes
City
Sherman, Texas
Denison, Texas
Denton, Texas 5
Sherman-Denison, Texas
Fort Worth, Texas
Waxahachie, Texas
Hillsboro, Texas
Weatherford, Texas
t*46, t52
tl7
20, *26
t63
t45
1-54
supporting the above reservation
noting that the College was in-
terested in television as a medium
for general public instruction and
that the Board of Regents had
pledged its support in this en-
deavor. The J.CET also filed a state-
ment supporting the reservation in-
cluding within its presentation a
statement of the Texas State Col-
lege for Women at Denton indicat-
ing that it would support and par-
ticipate in the establishment of a
non-commercial educational station
at Denton.
Conclusions: Additional Assign-
ment of Channel 12 in
Sherman
651. The Sherman Television
Company counterproposal would
assign Channel 12 to Sherman at
a distance of only 183 miles from
Shreveport, Louisiana. Since both
Sherman and Denison are situated
within Zone II, this assignment
would violate the required 190 mile
minimum assignment separation
for this zone. Accordingly, the
Sherman Television Company coun-
ter proposal is denied.
Conclusions: The Denton Educa-
tional Reservation and Channel
10 in Sherman-Denison
652. In order to accomplish the
assignment of Channel 10 in Sher-
man-Denison, the Red River Valley
Broadcasting Company and Red
River Valley Publishing Company
counterproposals would substitute
UHF Channel 46 in Denton for
VHF Channel 2 reserved for non-
commercial educational use. VHF
Channel 2 was assigned and re-
served in Denton as a "primarily
educational center." As noted else-
where in this Report, we have as
an assignment principle, assigned
VHF channels to primarily educa-
tional centers where VHF channels
were available. We see no reason,
on the basis of the record in this
proceeding, for deviating from this
principle in order to make possible
the assignment of a VHF channel
in Sherman-Denison. We are of the
view, therefore, that Channel 2
should not be deleted from Denton.
Furthermore, the suggested
changes in order to assign UHF
Channels 46 and 52 to Denton in-
stead of UHF Channels 17 and 46
would require violations of min-
imum assignment separation re-
quirements. In order to make the
above assignments, Channel 54
would be assigned to Weatherford
and Channel 17 to Sherman-Deni-
son. Weatherford is only 169 miles
from Bryan where Channel 54 is
also assigned and Denison is only
172 miles from Tulsa where Chan-
nel 17 is also assigned. All of the
above communities are situated in
Zone II and accordingly the pro-
posed assignments would not meet
the 175 mile minimum separation
required for UHF co-channel as-
signments in this Zone. The coun-
terproposals of Red River Valley
Broadcasting Corporation and Red
River Valley Publishing Company
are therefore denied.
Final Assignments and
Reservation
653. The following assignments
and reservation are adopted:
VHF UHF
Channel Channel
City No. No.
Sherman, Texas
Denison, Texas
Denton, Texas
76 • April 14, 1952 Part II Final TV Report
BROADCASTING • Telecasting
LONGVIEW, TEXAS
654. (a) Proposed Assignments.
In the Third Notice the Commis-
sion proposed the assignment of
two UHF channels to Longview,
Texas: Channels 32 and 38.
(b) Census Data. The popula-
tion of Longview is 25,000.
(c) Counterproposal of Voice of
Longview. Voice of Longview,
Longview, Texas, requested the
assignment of VHF Channel 12 to
Longview, by substituting Channel
10 in Shreveport, Louisiana, for
Channel 12, Channel 5 in El Dorado,
Arkansas, for Channel 10, as fol-
lows:
Third Notice
(i) Statement in Support of East
Texas Television Company Coun-
terproposal. East Texas Television
Company stated that within an
area of 25 miles of Longview is a
population of 121, 492 and 38,985
housing units, and that Lufkin, on
a comparable basis, has a popula-
tion of 55,447 and 17,041 housing
units. It was contended that Long-
view, and its trade area, is able
economically to support a VHF
television broadcast facility while
there is "serious and grave doubts
that the Lufkin area could so sup-
Proposed Changes
VHF Channel UHF Channel VHF Channel UHF Channel
City
Longview, Texas
Shreveport, La.
El Dorado, Ark.
3, 12
32, 38
26
(d) Statement in Support of
Voice of Longview Counterpro-
posal. Voice of Longview urged
that the assignment of Channel
12 to Longview could be accom-
plished without depriving any other
community of a television assign-
ment. It was suggested that as
an alternative to assigning Chan-
nel 12 to Longview, Channel 32 or
38, presently proposed for Long-
view in the Third Notice, could be
assigned to either Gilmer or
Tatum, Texas, communities near
Longview. Voice of Longview con-
tended that wherever possible at
least one VHF channel should be
assigned to each community.
(e) The Voice of Longview
counterproposal would assign
Channel 5 to El Dorado, Arkansas,
182 miles from the co-channel as-
signment of Channel 5 at Fort
Smith, Arkansas. Both El Dorado
and Fort Smith are situated within
Zone II.
(f) Conflicting Counterproposals
and Oppositions to the Voice of
Longview Counterproposal. Con-
flicting counterproposals and op-
positions to the Voice of Longview
counterproposal were filed by East
Texas Television Company, Long-
view, Texas; Lamar Life Insurance
Company, Jackson, Mississippi; and
Sherman Television Company,
Sherman, Texas.
(g) In its opposition, East Texas
Television Company opposed any
removal of UHF Channel 32 or 38
from Longview for assignment to
Tatum or Gilmer. It was noted
that the town of Tatum has a popu-
lation of 599 persons; that it has
less than 10 retail stores; and that
Tatum cannot support a television
station. The Gilmer population
was alleged to be 4,114, and it was
urged that this community also
does not possess the economy neces-
sary to maintain a television facil-
ity. It was also noted that neither
Tatum nor Gilmer has an AM or
FM outlet. In addition to the fore-
going, International Broadcasting
Corporation, Shreveport, Louisiana,
supported the proposed assign-
ments for Shreveport, including
the assignment of Channel 12 but
has not specifically opposed the
Voice of Longview's request . to
substitute Channel 10 in Shreve-
port.
(h) Counterproposal of East
Texas Television Company. East
Texas Television Company re-
quested the additional assignment
of Channel 9 to Longview by sub-
stituting Channel 10 in Lufkin for
Channel 9 as follows:
Third Notice
port one." It was urged that a VHF
television station in Longview
would reach a large population in
East Texas which would not re-
ceive such service from any other
station proposed in the Third
Notice. East Texas submitted that
the public interest, convenience and
necessity requires the assignment
of a VHF television assignment in
this area. It was urged that Chan-
nel 10 in Lufkin would be adequate
to provide service to that com-
munity.
(j) The East Texas Television
Company would utilize Channel
9 in Longview co-channel with Hot
Springs, Arkansas. East Texas
Television Company alleged that
the distance between these cities
was 176 miles but gave no indica-
tion as to how this measurement
was obtained and it appears to be
in error. Forest Capital Broadcast-
ing Company, in its opposition,
alleged that the distance between
Longview and Hot Springs is 168
miles. We find the distance to be
approximately 170 miles. Channel
10 at Lufkin would be 176 miles
from the co-channel assignment of
Channel 10 at El Dorado, Arkansas,
and 180 miles from the co-channel
assignment of Channel 10 at Fort
Worth, Texas. All of the above
cities are in Zone II with the excep-
tion of Lufkin, which is in Zone III.
(k) Conflicting Counterproposals
and Oppositions to the East Texas
Television Company Counterpro-
posal. The counterproposal of East
Texas Television Company conflicts
with the counterproposal of Trinity
Broadcasting Corporation, Dallas,
Texas. Oppositions to the East
Texas Television counterproposal
have been filed by Trinity Broad-
casting Corporation; Julius M.
Gordon & Associates, Inc., Lufkin,
Texas; and Forest Capital Broad-
casting Co., Lufkin, Texas.
Conclusions: Voice of Longview
Counterproposal
655. The Voice of Longview coun-
terproposal in assigning Channel 12
to Longview would assign Channel
5 at El Dorado, Arkansas, only 182
miles from the co-channel assign-
ment at Fort Smith, Arkansas.
Since both El Dorado and Fort
Smith are situated in Zone II, this
assignment would not meet the re-
quired 190 mile minimum separa-
tion for co-channel assignments in
this Zone. Accordingly, the Voice
of Longview counterproposal is
denied.
Proposed Changes
Conclusions: East Texas Television
Company Counterproposal
656. The East Texas Television
Company counterproposal would
assign Channel 9 in Longview at
a distance of only 170 miles from
Hot Springs, Arkansas, where this
channel is assigned. This distance
is well below the required 190 mile
minimum separation for co-channel
assignments in Zone II where these
communities are situated. In addi-
tion, in achieving the assignment
of Channel 9 in Longview, East
Texas Television Company would
assign Channel 10 in Lufkin at a
distance of only 176 miles from the
co-channel assignment at El Do-
rado, Arkansas, and 180 miles from
the co-channel assignment at Fort
Worth, Texas. Lufkin is situated
in Zone III and Fort Worth and
El Dorado in Zone II. Accordingly,
the counterproposal does not meet
the 190 mile minimum co-channel
assignment separation. In light of
the above violations of the min-
imum separation requirements, the
East Texas Television Company
counterproposal is denied.
Final Assignments
657. The following assignments
are adopted:
UHF
City Channel No.
Longview, Texas 32, 38
SAN ANTONIO AND VICTORIA
TEXAS
658. (a) Proposed Assignments
and Reservations. In the Third
Notice the Commission proposed
the following assignments and
reservations:
VHF UHF
Channel Channel
City No. No.
(b) Census Data. The population
of the San Antonio standard metro-
politan area is 500,000 and of the
City of San Antonio, 408,000. The
population of Victoria is 16,000.
(c) Existing Stations. San An-
tonio Television Company is li-
censed for the operation of Station
KEYL on Channel 5 and Southland
Industries, Inc., is licensed for the
operation of Station WOAI-TV on
Channel 4, both in San Antonio,
Texas.
(d) Counterproposal of Lack's
Stores, Inc. Lack's Stores, Inc. re-
quested the additional assignment
of VHF Channel 12 to Victoria by
substituting UHF Channel 23 in
San Antonio for Channel 12, as
follows:
tonio would still leave this city and
its surrounding area with three
VHF services.
(f) Conflicting Counterproposals
and Oppositions to Lack's Stores,
Inc., Counterproposal. No conflict-
ing counterproposals have been
filed. Oppositions to the counter-
proposal of Lack's Stores, Inc.,
have been filed by Texas State Net-
work, Inc.,136 and the Walmac Com-
pany, both of San Antonio.
(g) Educational Reservation in
San Antonio. St. Mary's Uni-
versity of San Antonio filed a state-
ment in support of the reservation
of Channel 9 in San Antonio for
non-commercial educational use.
The University stated that it was
presently cooperating with the two
commercial stations in San Antonio
in providing programs of an educa-
tional nature. It was noted that
while the University had no definite
solution for the problem of financ-
ing, it proposed to work with other
educational groups to find a means
of establishing an educational tele-
vision station. Additional support
for the reservation was submitted
by Our Lady of the Lake College
at San Antonio. No oppositions to
the proposed reservation were filed.
Conclusions: Additional VHF
Assignment for Victoria
659. We are of the view that the
record does not support the basis
for assigning VHF Channel 12 to
Victoria at the expense of deleting
a VHF channel from San Antonio.
In light of the wide disparity in
population between San Antonio
and Victoria, a community of 16,-
000, we do not believe such an as-
signment would be warranted. Ac-
cordingly, the counterproposal of
Lack's Stores, Inc., is denied.
Conclusions : Educational
Reservation in San Antonio
660. On the basis of the record
the reservation of Channel 9 in
San Antonio for non-commercial
educational use is finalized.
Final Assignments and Reservation
661. The following assignments
130 On November 6, 1951, Texas State
Network, Inc., Fort Worth, Texas, filed
a Motion to Strike the statement of
Lack's Stores, Inc., filed October 15,
1951. in support of its May 7, 1951 com-
ments, alleging that the October 15,
1951 statement constituted a new pro-
Third Notice
Counterproposal
IS
fl2
Citv
(e) Statement in Support of
Lack's Stores, Inc. Counterproposal.
Lack's Stores, Inc. alleged that the
nearest VHF assignments under
the Commission's plan were pro-
posed for Corpus Christi, San An-
tonio, Galveston and Houston, all
at least 75 miles from Victoria. It
was noted that these cities form a
triangle, with Victoria roughly in
the center; and, accordingly, it
was submitted that large areas sur-
rounding Victoria would not receive
reliable VHF service under the
Commission's plan. It was urged
that UHF would not be adequate,
and that a UHF facility would not
be utilized in Victoria in the fore-
seeable future. It was contended,
accordingly, that a maximum need
for VHF service exists in Victoria.
It was noted that the removal of
one of the channels from San An-
posal departing from the May 7, 1951
comment and therefore not in conform-
ity with Paragraph 5(b) of the Order of
Hearing Procedure of July 25, 1951.
The May 7, 1951 Comment of Lack's
Stores. Inc., proposed the assignment
of VHF Channel 12 in Victoria, Texas,
rather than to San Antonio, Texas, and
the engineering affidavit attached there-
to stated "it is anticipated that an addi-
tional UHF facility can be made avail-
able to San Antonio to replace the VHF
facility removed." In its sworn state-
ment of October 15, 1951, Lack's Stores,
Inc., proposed the assignment of VHF
Channel 12 to Victoria instead of San
Antonio with UHF Channel 23 to re-
place the deletion of Channel 12 at San
Antonio. The engineering affidavit at-
tached thereto supports this assign-
ment. On November 13, 1951, Lack's
Stores, Inc., filed an opposition to the
Motion to Strike. We believe that the
October 15, 1951 sworn statement of
Lack's Stores, Inc., is consistent with
its Comment of May 7, 1951. Accord-
ingly, the Motion to Strike is DENIED
and the Lack's Stores, Inc., statement
is being considered in this proceeding.
BROADCASTING • Telecast
April 14, 1952 Part II Final TV Report • Page 77
and reservations are adopted:
VHF UHF
Channel Channel
City No. No.
4, 5, *9, 12 35, 41
19
DALLAS, TEXAS
662. (a) Proposed Assignments
and Reservation. In the Third
Notice the Commission proposed
the assignment of five channels to
Dallas, Texas; VHF Channels 4,
8, and 13 and UHF Channels 23
and 29, with Channel 13 reserved
for non-commercial educational use.
(b) Census Data. The Dallas
standard metropolitan area has a
population of 615,000 and the City
of Dallas has a population of
434,000.
(c) Existing Stations. A. H. Belo
Corporation is licensed for the
operation of Station WFAA-TV on
Channel 8 and KRLD Radio Cor-
poration is licensed for the opera-
tion of Station KRLD-TV on Chan-
nel 4, both in Dallas.
(d) Statement in Support of
Proposed Assignments. A. H. Belo
Corporation, Dallas, Texas, sup-
ported the proposed assignments
for Dallas. It was noted that the
nearest co-channel assignment to
Channel 8 in Dallas would be at
Muskogee, Oklahoma, a distance
of 220 miles, and the nearest adja-
cent channel assignment would be
Channel 7 at Tyler, Texas, a dis-
tance of 92 miles.
(e) Counterproposal of Trinity
Broadcasting Corporation. Trinity
Broadcasting Corporation, Dallas,
requested the assignment of an ad-
ditional VHF channel to Dallas by
deleting Channel 8 from Dallas and
substituting therefor Channels 7
and 9, and making other changes as
set forth below:
Third Notice
ing on Channel 8, which Trinity
Broadcasting Corporation would
delete, this station would have to
move from Channel 8 to Channel 7.
Trinity Broadcasting Corporation
urged that this "minor move within
the upper half of the VHF band
is an extremely simple one tech-
nically and involves relatively little
cost."
(g) The assignment of Channel 7
at Dallas would result in a 182 mile
co - channel separation between
Dallas and Austin, Texas, where
Channel 7 is assigned. The assign-
ment of Channel 9 at Dallas would
result in a 173 mile co-channel sep-
aration between Dallas and Abilene,
Texas, where Channel 9 is assigned.
The assignment of Channel 8 at
Tyler would result in a 179 mile
co - channel separation between
Tyler and Houston where Channel
8 is assigned. The assignment of
Channel 5 at Lufkin would result
in a 180 mile co-channel separation
between Lufkin and Fort Worth,
Texas, where Channel 5 is assigned.
Dallas, Fort Worth, Abilene and
Tyler are all situated in Zone II.
Houston, Lufkin and Austin are
situated in Zone III.
(h) Conflicting Counterproposals
and Oppositions to the Trinity
Broadcasting Corporation Counter-
proposal. The Trinity Broadcast-
ing Corporation's counterproposal
conflicts with the counterproposal
of KTRH Broadcasting Company
and Shamrock Broadcasting Com-
pany, Houston, Texas; South Texas
Television Company, Houston,
Texas; Red River Valley Broad-
casting Corporation and Red River
Valley Publishing Company, Sher-
Proposed Changes
City
VHF Channel UHF Channel VHF Channel UHF Channel
Dallas, Texas
Tyler, Texas
Lufkin, Texas
Fort Worth, Texas
Waco, Texas
Lawton, Oklahoma
(f) Statement in Support of
Counterproposal of Trinity Broad-
casting Corporation. Trinity Broad-
casting Corporation ' pointed out
that of the three VHF channels
proposed for Dallas in the Third
Notice, two are presently in use
and the last, Channel 13, is pro-
posed to be reserved for non-com-
mercial educational use. Accord-
ingly, it was noted that under the
proposed assignments, no VHF
channels would be available for
new commercial applicants in Dal-
las. In view of the size of Dallas,
its rapid growth, and its large and
prosperous trading- area, Trinity
Broadcasting Corporation urged
that the maximum number of "wide
coverage television facilities"
should be assigned. Trinity Broad-
casting Coi-poration submitted that
assigning only two VHF channels
in Dallas for commercial purposes
would create "monopolistic prob-
lems of two dominant television
networks in a large and prosperous
area where competition should
obviously be encouraged rather
than limited." It was argued that
it would be possible to reassign
VHF channels to five communities
in Texas and one community in
Oklahoma in such a way as not to
reduce the number of VHF chan-
nels proposed by the Commission
for any of these communities while
at the same time achieving an ad-
ditional VHF channel in Dallas.
Since Station WFAA-TV is operat-
No.
No.
No.
No.
8, *13
23, 29
4, t7,t9, *13
23, 29
7
19
t8
19
9
46
t5
46
5, 10
20, *26
5, til
20, *26
11
*28, 34
flO
*28, 34
11
*28, 34
no
*28, 34
man, Texas; East Texas Television
Company, Longview, Texas; and
Stephens County Broadcasting
Company, Breckenridge, Texas.137
In addition, oppositions to the
Trinity Broadcasting Corporation
counterproposal were filed by A. H.
Belo Corporation, Dallas, Texas;
Julius M. Gordon & Associates,
Inc., Lufkin, Texas; KTRH Broad-
casting Company and Shamrock
Broadcasting Company, Houston,
Texas; Lucille Ross Buford, licensee
of Station KGKB, Tyler, Texas, and
Oil Belt Television Company,
Breckenridge, Texas.158
(i) Educational Reservation. The
JCET filed a statement supporting
the reservation of Channel 13 in
Dallas for non-commercial educa-
tional use. It was urged that Dallas
was a great metropolitan area with
many schools and colleges and that
it was important that Channel 13
be reserved. No oppositions to the
proposed reservation have been
filed.
**> No sworn evidence in support of the
Breckenridge counterproposal was ac-
cepted for filing, and, accordingly, this
comment will not be considered in this
Report.
m Although Oil Belt Television Com-
pany filed a comment in opposition to
the counterproposal of Trinity Broad-
casting Corporation on June 11, 1951,
no sworn evidence was submitted in
support of its oppositions; and, accord-
ingly, the opposition will not be con-
sidered further in this Report.
Conclusions : Additional Commercial
VHF Assignments
663. The Trinity Broadcasting
Company counterproposal would
assign an additional VHF channel
Third Notice
the additional assignment of Chan-
nel 5 to Lubbock by deleting this
channel from Amarillo, Texas, and
by making the following changes
in the assignments proposed in the
Third Notice:
Proposed Changes
Amarillo
Lubbock
Monahans
J, 4, 5, 7, 10
11, 13
5
*2, 4, f 7, 10
t5, 11, 13
f9
*20, 26
to Dallas only by deviating from
the required minimum mileage sep-
arations. Channel 7 at Dallas would
be only 182 miles from the co-chan-
nel assignment at Austin; Channel
9 at Dallas would be only 173 miles
from the co-channel assignment at
Abilene; Channel 8 at Tyler would
be only 179 miles from the co-
channel assignment at Houston;
and finally, Channel 5 at Lufkin
would be only 180 miles from the
co - channel assignment at Fort
Worth. Since all of these measure-
ments are between cities in Zone
II, or between cities in Zone II and
Zone III, they do not meet the re-
quired 190 mile minimum separa-
tion for co-channel assignments.
Accordingly, the counterproposal of
Trinity Broadcasting Corporation is
denied.
Conclusions : Educational
Reservation
664. On the basis of the record,
the reservation of VHF Channel 13
in Dallas for non-commercial edu-
cational use is finalized.
Conclusions: Additional Channel
for Dallas
665. We are of the view that the
assignment of an additional chan-
nel in Dallas is warranted on the
basis of the record.139 It was above
noted that the counterproposal re-
questing additional VHF channels
for Dallas could not be granted.
UHF Channel 73 in Dallas would
meet the required mileage spacings
for channel assignments in this
zone. Accordingly, Channel 73 will
be added to Dallas.
Final Assignments and
Reservation
666. The following assignments
and reservation are adopted:
VHF UHF
Channel Channel
City No. No.
Dallas, Texas 4, 8, *13 23, 29, 73
AMARILLO, LUBBOCK AND
MONAHANS, TEXAS
667. (a) Proposed Assignments
and Reservations. In the Third
Notice the Commission proposed
the following assignments and res-
ervations:
VHF UHF
Channel Channel
City No. No.
Amarillo *2, 4, 5, 7, 10
Lubbock 11, 13 *20, 26
Monahans 5
(b) Census Data. The standard
metropolitan area of Lubbock has
a population of 101,000 with the
City of Lubbock having a popula-
tion of 72,000. The Amarillo stand-
ard metropolitan area has a popu-
lation of 87,000 and the City of
Amarillo, a population of 74,000.
The population of Monahans is
6,000.
Lubbock
668. (a) Counter proposal of Plains
Radio Broadcasting Company.
Plains Radio Broadcasting Com-
pany, Lubbock, Texas, requested
130 See also our discussion above in con-
nection with the addition of a UHF
channel to Pittsburgh.
April 14, 1952 Part II Final TV Report
(b) Statement in Support of
Plains Radio Broadcasting Com-
pany Counterproposal. Plains Radio
Broadcasting Company pointed out
that the assignment of Channel 5
to Lubbock, rather than to Ama-
rillo, would provide three VHF
channels to Lubbock, and four VHF
channels to Amarillo. It was noted
that the population of Amarillo
and the population of Lubbock are
practically equal. Accordingly, it
was urged that the assignment of
Channel 5 to Lubbock rather than
to Amarillo would effect a more
equitable distribution of television
facilities. It was argued that there
is no valid reason why Amarillo
should be assigned five VHF chan-
nels, with Lubbock only two.
(c) It was pointed out that al-
though in 1940 Amarillo had a sub-
stantially larger population than
did Lubbock, during the past ten
years Lubbock has grown 124% in
population. It is also noted that the
1950 population figures for the
metropolitan area of Lubbock are
substantially greater than those for
Amarillo. It was submitted that
because of the comparable size of
the two cities, and the comparable
amount of business done in each
city, a fair and equitable distribu-
tion of television facilities requires
that a comparable number of VHF
channels be assigned to each of the
cities. The closest co-channel as-
signment to Channel 5 at Lubbock
would be 268 miles, while the
closest adjacent channel assign-
ment would be 161 miles. Channel
9 at Monahans would be 205 miles
from the closest co-channel assign-
ment, and 150 miles from the
closest adjacent channel assign-
ment.
(d) Conflicting Counterproposals
and Oppositions to the Plains Radio
Broadcasting Company Counter-
proposal. No oppositions nor con-
flicting counterproposals to the
Plains Radio Broadcasting Com-
pany counterproposal have been
filed.
(e) The Lubbock Educational
Reservation. The JCET supported
the reservation of UHF Channel 20
in Lubbock for non-commercial edu-
cational use and submitted state-
ments by Texas Technological Col-
lege and the Lubbock Independent
School District supporting the res-
ervation. No oppositions to the pro-
posed reservation were filed.
Amarillo
669. The Amarillo Educational
Reservation. The JCET and Ama-
rillo Public Schools supported the
reservation of VHF Channel 2 for
non-commercial educational use in
Amarillo. The JCET submitted a
statement by West Texas College,
Canyon, Texas, supporting the
reservation. No oppositions to the
proposed reservation were filed.
Conclusions: Additional VHF
Assignment in Lubbock
670. We are of the view, that the
record supports the basis for the
assignment of VHF Channel 5 in
Lubbock. In light of the compar-
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able size and importance of Lub-
bock and Amarillo, we believe that
the assignment of a third VHF
channel to Lubbock would effect a
more equitable distribution of tele-
vision facilities than the assign-
ment of a fifth channel to Amarillo.
Accordingly, the counterproposal of
Plains Radio Broadcasting Com-
pany is granted- As noted above,
the Mexican-United States Tele-
vision Agreement has been modi-
fied to reflect the substitution of
VHF Channel 9 to Monahans for
Channel 5.
Conclusions: Lubbock and Amarillo
Educational Reservations
671. In view of the foregoing, the
reservation of Channel 20 in Lub-
bock and Channel 2 in Amarillo for
non-commercial educational use are
finalized.140
Final Assignments and
Reservations
672. The following assignments
and reservations are adopted:
VHF UHF
Channel Channel
City No. No.
Channel 12 is proposed as a substi-
tute for Channel 5.
(d) Conflicting Counterproposals
and Oppositions to the McAllen
Television Company Counterpro-
posal. A conflicting counterpropos-
al to the McAllen Television Com-
pany counterproposal has been filed
by Taylor Radio and Television
Corporation, Weslaco, Texas. Op-
positions to the McAllen Television
Company counterproposal were
filed by Brownsville Broadcasting
Company, -*Brownsville, Texas, and
Taylor Radio and Television Cor-
poration, Weslaco.
Harlingen
675. (a) Counterproposal of Har-
benito Broadcasting Company, Inc.
Harbenito Broadcasting Company,
Inc., Harlingen, Texas, requested
the additional assignment of Chan-
nel 4 to Harlingen, Texas. This
assignment would be accomplished
by deleting the Channel 4 assign-
ment from Brownsville, Texas, and
substituting UHF Channel 36 in
Brownsville, as follows:
miles, while the closest adjacent
channel assignment would be Chan-
nel 3 at Laredo, Texas, at a dis-
tance of 143 miles. The nearest
co-channel assignment to Channel
36 in Brownsville would be at Jack-
sonville, Texas, at a distance of
437 miles, and the nearest adjacent
channel assignment would be Chan-
nel 35 at San Antonio, 248 miles
distant.
(d) Conflicting Counterproposals
and Oppositions to the Harbenito
Broadcasting Company, Inc., Coun-
terproposal. Oppositions to the
Harbenito Broadcasting Company,
Inc., counterproposal were filed by
Brownsville Broadcasting Com-
pany, Brownsville, Texas, and the
Houston Post Company, Houston,
Texas. Taylor Radio and Televi-
sion Corporation, Weslaco, Texas,
filed a counterproposal conflicting
in part with the Harbenito Broad-
casting Company, Inc. counterpro-
posal. In its opposition, the
Brownsville Broadcasting Company
supported the Commission's pro-
Third Notice
Proposed Changes
*20, 26 City
Lubbock, Texas 5, 11, 13
Amarillo, Texas *2, 4, 7, 10
Monahans, Texas 9
McALLEN, BROWNSVILLE,
HARLINGEN AND WESLACO,
TEXAS
673. (a) Proposed Assignments.
In the Third Notice the Commis-
sion proposed the following assign-
ments:
VHF UHF
Channel Channel
City No. No.
McAllen 20
Brownsville 4, 5
Harlingen 23
No assignments were proposed
for Weslaco. '
(b) Census Data. The City of
Brownsville has a population of
36,000; the City of Harlingen a
population of 23,000; the City of
McAllen a population of 20,000;
and Weslaco a population of 8,000.
McAllen
674. (a) Counterproposal of Mc-
Allen Television Company. McAllen
Television Company, McAllen,
Texas, requested the additional as-
signment of VHF Channel 5 to Mc-
Allen by moving Channel 5 from
Brownsville to McAllen and assign-
ing Channel 12 to Brownsville in
place of Channel 5, as follows:
Third Notice
(b) Statement in Support of
Harbenito Broadcasting Company,
Inc., Counterproposal. Harbenito
Broadcasting Company contended
that its counterproposal would ef-
fect a fair, efficient and equitable
distribution of television facilities.
It was urged that the assignment
of a VHF channel at Harlingen
would make available a second sta-
tion to that community, and would
provide service to a substantially
greater population than that which
would receive service from a sta-
tion located in Brownsville. It was
submitted that the use of Channel
4 at Brownsville would result in a
dissipation of the signal since a
substantial amount of the service
area would fall within the Gulf of
Mexico, and since a greater portion
of the service area would fall in
Mexico than would be the case if
Channel 4 were assigned to Har-
lingen. It was also noted that un-
der the Harbenito counterproposal,
the number of stations available
to Brownsville would not be re-
duced since UHF Channel 36 would
be provided as a substitute for that
community and that the assign-
UHF Channel
Proposed Changes
VHF Channel UHF Channel
(b) Statement in Support of Mc-
Allen Television Company Counter-
proposal. McAllen Television Com-
pany argued that two channels
would not be utilized in Browns-
ville; that there is a widespread in-
terest in McAllen and Hidalgo
County for VHF television service;
and that the removal of Channel 5
from Brownsville and its assign-
ment at McAllen would not deprive
the Brownsville population of VHF
service, since Channel 4 would re-
main in Brownsville. It was also
suggested that Channel 12 could be
utilized in Brownsville should ad-
ditional television service be re-
quired in that community.
Cc) As noted above, Channel 12
is assigned to Reynosa, Mexico, by
the Mexican-United States Tele-
vision Agreement. Reynosa is only
52 miles from Brownsville where
4, fl2
1 No request was made in the record
r a VHF educational reservation in
ment of Channel 4 at Harlingen
would still provide Grade A service
to Brownsville. Harbenito Broad-
casting Company noted that Har-
lingen is more centrally located in
the Rio Grande Valley than
Brownsville; that the maximum
population density occurs several
miles west of Brownsville; and
that, accordingly, a significant in-
crease in population could be served
by the assignment of Channel 4 to
a community farther west than
Brownsville. Harbenito Broadcast-
ing Company, Inc.. also asserted
that a combination of the Harlingen
and San Benito populations, San
Benito being less than 4 miles
from Harlingen, is slightly in ex-
cess of that of Brownsville.
(c) The closest co-channel as-
signment to Channel 4 at Har-
lingen would be the assignment in
the Mexican-United States Televi-
sion Agreement for Saltillo, Coa-
huila, Mexico, at a distance of 214
posed assignments of VHF Chan-
nels 4 and 5 in Brownsville. It was
urged that Harlingen had a popu-
lation of only 23.000 as compared
with 36,000 for Brownsville; that
the assignment of one VHF and
one UHF channel to Brownsville
would create a serious economic
situation for the UHF broadcaster,
while the problem of intermixture
would not arise under the Commis-
sion's proposal and that UHF
Channel 54 or 60 could be assigned
to Harlingen if added assignments
were necessary in that community.
In its opposition, the Houston Post
objected to the use of Channel 4
in Harlingen since it would be as-
signed only 228 miles from the co-
channel assignment at San An-
tonio. The Houston Post Com-
pany urged a minimum spacing of
240 miles for assignments in this
area on Channels 2 through 6.
Weslaco-Harlingen
676. (a) Counterproposal of Tay-
lor Radio and Television Corpora-
tion. Taylor Radio and Television
Corporation of Weslaco, Texas, re-
quested the additional assignments
of Channels 4 and 5 to Weslaco-
Harlingen by deleting Channels 4
and _ 5 from Brownsville, and by
making the following changes in
the assignments proposed in the
Third Notice: 141
Third Notice
5 at Brownsville would extend east-
ward into the Gulf of Mexico. It
was urged that the assignment of
these channels in the Weslaco-
Harlingen area would provide
Grade A television service to a
substantially larger number of res-
idents in the Lower Rio Grande
Valley Area. Taylor Radio and
Television Corporation pointed out
that Brownsville is but one city of
an isolated compact group of cities,
with the population of Brownsville
being only 21% of the total popu-
lation of the 15 cities situated in
the Lower Rio Grande Valley. It
was noted that Brownsville lies at
the extreme eastern end of the
Lower Rio Grande Valley, almost
on the Gulf of Mexico, and that
Harlingen, on the other hand, is
located much nearer to the geo-
graphic center of the Valley. It
was stated that Weslaco is 37.2
miles west of Brownsville and 19
miles west of Harlingen. Weslaco
is 21.8 miles east of Mission, Texas,
the westernmost heavily populated
town in the Valley Area.
(c) Channel 4 at Weslaco-Har-
lingen would be 205 miles from the
closest co-channel assignment at
Saltillo, Coahuila, Mexico, and 137
miles from the closest adjacent
channel assignment. Channel 5 at
Weslaco-Harlingen would be 228
miles from the closest co-channel
assignment at San Antonio, Texas,
and 114 miles from the closest ad-
jacent channel assignment.
(d) Conflicting Counterproposals
and Oppositions to the Taylor Ra-
dio and Television Corporation
Counterproposal. Oppositions to
the Taylor Radio and Television
Corporation counterproposal were
filed by Brownsville Broadcasting
Company, Brownsville, Texas ;
Houston Post Company, Houston,
Texas; and McAllen Television
Company, McAllen, Texas. McAl-
len Television Company filed a con-
flicting counterproposal and Har-
benito Broadcasting Company, Inc.,
filed a counterproposal conflicting
in part. In its opposition to the
Taylor Radio and Television Cor-
poration counterproposal, the Hous-
ton Post Company urged that trop-
ospheric propagation in this area
requires greater separations than
those that would result under the
Taylor counterproposal. In the op-
position of the Brownsville Broad-
casting Company to the counter-
proposal of Taylor Radio and Tele-
vision Corporation, the same objec-
tions were raised as those in its
opposition to the Harbenito Broad-
casting Company, Inc., counterpro-
posal discussed above. In the op-
Proposed Changes
UHF Channel
UHF Channel
Brownsville, Texas 4, 5
Weslaco-Harlingen, Texas
Harlingen, Texas
(b) Statement in Support of
Taylor Radio and Television Cor-
poration Counterproposal. Taylor
Radio and Television Corporation
contended that a large portion of
the service areas of Channels 4 and
141 Taylor Radio and Television Corpora-
tion also proposed to add Channel 2 to
Weslaco by deleting that channel from
Monterrey, Nuevo Leon, Mexico, and
adding it as well to Saltillo, Coahuila,
Mexico. In light of the conflict between
the Mexican-United States Television
Agreement and the Taylor Radio and
Television Corporation's counterpropo-
sal seeking to shift Channel 2 from
Monterrey to Saltillo in order to make
available Channel 2 for Weslaco, Taylor
Radio and Television Corporation aban-
doned its proposal to assign Channel 2
in Weslaco. Accordingly, it will not be
discussed further in this Report.
Page 80 • April 14, 1952 Part II Final TV Report
position of McAllen Television
Company to the Taylor Radio and
Television Corporation counterpro-
posal, it was noted that Weslaco is
a very small town. The removal of
two channels from Brownsville, and
their assignment in Weslaco, it was
urged, would monopolize all of the
VHF channels in the Lower Rio
Grande Valley in this small inland
town. It was submitted that it
would be more appropriate and in
the public interest to assign Chan-
nel 5 to McAllen, Texas, as pro-
posed by McAllen Television Com-
pany.
Conclusions: VHF Assignments
677. As was noted above, the uti-
BROADCASTING • Telecasting
lization of VHF Channels 4 and 5
in Brownsville would result in a
large portion of the service areas
of these stations falling over the
Gulf of Mexico and within the Mex-
ican border. The assignment of
these channels in a city more cen-
trally located in the Lower Rio
Grande would provide a greater
population and greater area with
Grade A and B service. Moreover,
these assignments would not neces-
sarily deprive Brownsville of Grade
A service. Accordingly, we are of
the view that the VHF assignments
for Brownsville should be assigned
instead to Brownsville-Harlingen-
Weslaco, rather than to Browns-
ville alone. Channels 4 and 5, there-
fore, will be assigned to Browns-
ville-Harlingen-Weslaco. These as-
signments may be utilized in any
community lying within the tri-
angle formed by Browsville, Har-
lingen and Weslaco. However, we
do not believe that McAllen should
be added to Brownsville-Harlingen-
Weslaco thereby making Channels
4 and 5 available for assignment in
that community. McAllen is lo-
cated at a considerable distance to
the west of Brownsville. A sta-
tion in McAllen, for example, would
not afford Grade A service to
Brownsville. We are of the view
that the request for the assign-
ments of an additional channel to
McAllen, Texas, must be denied.
We do not believe that a VHF chan-
nel should be deleted from Browns-
ville-Harlingen-Weslaco in order to
make an additional assignment
available to McAllen. Further-
more, in light of the Mexico-United
States television agreement, Chan-
nel 12 could not be assigned to
Brownsville in order to replace
Channel 5 in that community;
Channel 12 in Brownsville would
be only 52 miles from Reynosa,
Tamaulipas, Mexico, where this
channel is assigned by the Mexico-
United States Television Agree-
ment.
Conclusions: UHF Assignments
678. Channel 23 proposed for
Harlingen cannot be utilized in all
of Brownsville-Harlingen-Weslaco
because of the required mileage
spacings for UHF assignments. Ac-
cordingly, Channel 23 will remain
assigned to Harlingen. Channel 36
proposed for Brownsville by Har-
benito Broadcasting Company, Inc.,
similarly cannot be utilized in all
of Brownsville-Harlingen-Weslaco.
We believe, however, that the rec-
ord supports the basis for assign-
ing Channel 36 to Brownsville and
it will be assigned to Brownsville.
Final Assignments
679. The following assignments
are adopted:
VHF UHF
Channel Channel
City Na No.
Brownsville, Texas 36
Harlingen, Texas 23
McAllen, Texas 20
HOUSTON, TEXAS
680. (a) Proposed Assignments
and Reservation. In the Third
Notice the Commission proposed
assignment of five channels to
Houston: VHF Channels 2, 8 and
13 and UHF Channels 23 and 29,
with VHF Channel 8 reserved for
non-commercial educational use.
(b) Census Data. The Houston
standard metropolitan area has a
population of 807,000 and the city
has a population of 596,000.
(c) Existing Stations. The Hous-
ton Post Company is licensed for
the operation of Station KPRC-TV
on Channel 2.
(d) Counterproposal of South
Texas Television Company. South
Texas Television Company request-
ed the additional assignment of
Channels 5 and 10 to Houston, and
that Channel 8, which is proposed
to be reserved for non-commercial
educational use, be made available
instead for commercial purposes.
These assignments would be
achieved by the following changes
in the assignments proposed in the
Third Notice:
Third Notice
dio station KTBS, Inc. 144 Shreve-
port, Louisiana; and Trinity Broad-
casting Company, Dallas, Texas.
(h) Counterproposal of KTRH
Broadcasting Company and Sham-
rock Broadcasting Company. A
joint counterproposal was filed by
KTRH Broadcasting Company and
Shamrock Broadcasting Company,
both of Houston, Texas, also re-
questing the additional assignment
of Channels 5 and 10 to Houston
by making the following changes
in the assignments proposed in the
Third Notice:
Third Notice
thur lies in Zone III and Shreve-
port in Zone II.
(k) Conflicting Counterproposals
and Oppositions to the KTRH
Broadcasting Company and Sham-
rock Broadcasting Company Coun-
terproposals. The above counter-
proposal conflicts with the counter-
proposals of Trinity Broadcasting
Company and East Texas Televi-
sion Company, Longview, Texas.
In addition, oppositions to the joint
counterproposal of KTRH Broad-
casting Company and Shamrock
Broadcasting Company were filed
Proposed Changes
VHF Channel
City
Houston, Texas
Beaumont-
Port Arthur, Texas
Galveston, Texas
Karnes City, Texas
Port Arthur, Texas
Beaumont, Texas
3, tlO, 13
?, f
31, *37
35, 41, *47
f43
Proposed Changes
UHF Channel
City
Houston, Texas
Galveston, Texas
Beaumont-
Port Arthur, Tex.
Port Arthur, Tex.
(e) Statement in Support of
South Texas Television Company
Counterproposal. South Texas Tele-
vision Company urged that Chan-
nels 5 and 10 could be employed in
Houston without causing or receiv-
ing undue interference, and that
such assignments would result in
substantial gains in service. It was
stated that the closest co-channel
assignment to Channel 5 at Hous-
ton would be at San Antonio, a dis-
tance of 189 miles. Channel 5
would also be 204 miles from Alex-
andria, Louisiana, where Channel
5 is assigned as a result of our de-
cision herein. All of the above com-
munities are situated in Zone III.
Channel 10 at Houston would be
183 miles from Corpus Cristi,
Texas, where this channel is as-
signed. Port Arthur, Texas, on
Channel 12 as proposed would be
182 miles from the co-channel as-
signment at Shreveport, Louisiana.
Corpus Christi and Port Arthur
are situated in Zone III and Shreve-
port in Zone II.
(f) With respect to the request
that Channel 8 be made available
for commercial use, South Texas
Television Company asserted that
there is no "evidence of a demand
for purely educational television fa-
cilities at Houston." South Texas
Television Company also contended
that the Commission did not have
the authority to reserve channels
for a particular "class" of appli-
cants. 143
(g) Conflicting Counterproposals
and Oppositions to the South Texas
Television Company Counterpropo-
sal. The South Texas Television
Company counterproposal conflicts
with counterproposals of Trinity
Broadcasting Company, Dallas,
Texas; and East Texas Television
Company, Longview, Texas. In ad-
dition, oppositions to the South
Texas Television Company counter-
proposal were filed by the following
parties: Lufkin Amusement Com-
pany, Beaumont, Texas; Houston
Post Company, Houston, Texas; Ra-
143 These assignments may be used in
any community lying within the tri-
angle formed by Brownsville-Harlin-
gen-Weslaco.
i« The contention that the Commission
does not have authority to provide for
educational reservations in the Table of
Assignments has been disposed of in
the Memorandum Opinion of July 13,
1951.
(i) Statement in Support of
Counterproposal of KTRH Broad-
casting Company and Shamrock
Broadcasting Company. KTRH
Broadcasting Company and Sham-
rock Broadcasting Company al-
leged that all minimum require-
ments for channel spacings as pro-
posed in the Third Notice would be
met. It was further urged that
Houston ranks 14th in the United
States in population and that,
among the first twenty cities in the
United States, Houston shows the
fastest rate of increase in popula-
tion. It was submitted that with
the exception of Pittsburgh and
Cleveland where five channels are
proposed in the Third Notice, all
cities ranking above Houston have
anywhere from six to ten assign-
ments. It was contended that, while
the possibility of increased tropo-
spheric propagation may cause in-
terference over that expected on
the basis of propagation curves, a
balance must be sought between the
number of assignments which can
be added to cities and such inter-
ference. It was contended that the
assignment of one VHF channel to
Beaumont and one to Port Arthur,
as it proposed, was a more reason-
able approach than assigning the
channels to Beaumont-Port Arthur.
(j) Channel 5 at Houston would
be 189 miles from the co-channel
assignment at San Antonio, and
204 miles from the co-channel as-
signment at Alexandria, Louisiana.
Houston, San Antonio, and Alex-
andria are all situated in Zone III.
Channel 10 at Houston would be
183 miles from the co-channel as-
signment at Corpus Christi, which
is also located in Zone III. Channel
12 in Port Arthur would be 182
miles from the co-channel assigned
at Shreveport, Louisiana. Port Ar-
!« Although Radio Station KTBS, Inc.
of Shreveport filed a comment in oppo-
sition to the South Texas counterpro-
posal, no evidence in support of its
opposition was filed. Accordingly, the
KTBS opposition will not be considered
in this Report.
115 This counterproposal originally also
urged that UHF Channel 27 be assigned
to Fredericksburg, Texas. This request,
however, was withdrawn.
by Lufkin Amusement Company,
Beaumont, Texas; Houston Post
Company, Houston, Texas; Radio
Station KTBS, Inc., Shreveport,
Louisiana148; and Trinity Broad-
casting Corporation, Dallas, Texas.
Lufkin Amusement Company op-
posed the Houston counterpropos-
als in so far as they requested the
assignment of Channel 12 to Port
Arthur instead of to Beaumont-
Port Arthur. Lufkin also opposed
the assignment of Channel 4 at
Galveston in place of Channel 11
and of Channel 5 to Houston. It
was submitted that the Commis-
sion's plan was to be preferred and
that the service area of at . least
five proposed assignments would be
degraded under the Houston plans.
It was urged that both co-channel
and adjacent channel station sep-
arations would be substantially de-
creased in an area recognized as
being subject to abnormally high
tropospheric propagation charac-
teristics. It was stated that under
the Commission's plan the nearest
co-channel assignment to Channel
4 at Beaumont-Port Arthur would
be at New Orleans, a distance of
242 miles from Beaumont and the
nearest adjacent channel assign-
ment at College Station, Texas,
more than 130 miles from Beau-
mont. It was alleged that under
the Houston counterproposals,
Channel 12 at Port Arthur would
be 180 miles from Shreveport where
the same channel is assigned, and
79 miles from Houston where ad-
jacent Channel 13 is proposed un-
der the Third Notice. It was urged
that the Houston counterproposals
would aggravate this condition
since the Port Arthur transmitter
site would be closer to the gulf in
order to maintain the required sep-
aration between Port Arthur and
Shreveport. It was noted that the
center of Port Arthur is only 15
miles from the gulf, while the cen-
ter of Beaumont is 29 miles from
the coast. It was pointed out that
the assignment of Channel 4 in-
stead of Channel 11 at Galveston
would mean a co-channel spacing
of only 223 miles from San Antonio
as opposed to 267 miles between
Beaumont and San Antonio under
the Commission's plan. Lufkin sub-
mitted that while tropospheric
propagation along the Gulf Coast
would have little effect under the
Third Notice assignments in this
area, tropospheric propagation
146 No sworn evidence in support of its
opposition was filed by KTBS and, ac-
cordingly, the opposition will not be
considered in this Report.
BROADCASTING • Telecasting
April 14, 1952 Part II Final TV Report • Page 81
would be a factor under the Hous-
ton counter-proposals and service
would be seriously degraded. It was
contended that the proposed as-
signments for Houston and the sur-
rounding area in the Third Notice
are adequate to provide service to
that community, and that there
would appear to be no justification
for additional assignments. In its
opposition to the Houston counter-
proposals the Houston Post Com-
pany supported the Commission's
proposal to employ wider spacing
between stations in Gulf Coast area.
It was contended that the station
separations proposed by the Hous-
ton counterproposals were insuffi-
cient for this area.
(1) The Educational Reservation.
The University of Houston sub-
mitted a statement supporting the
reservation of VHP Channel 8 in
Houston, Texas. The University
stated that there was extensive
support for the reservation from
numerous organizations including
educational institutions, the Cham-
ber of Commerce, legislators, and
the City Council. The University
stated that it was "prepared to
submit immediately an application
for permit to construct an educa-
tional television station." It repre-
sented that the educational in-
terests in Houston are prepared to
operate this station initially not
less than six hours a day with ulti-
mate plans for twelve hour day
operation. It was noted that the
University is presently operating
an FM station and is proposing to
expend an additional $250,000 for
television equipment. The Univer-
sity stated that one source of funds
is a special royalty annual income
of approximately $250,000, which
will be available if needed for the
establishment of the television sta-
tion. The University stated that it
is prepared to finance construction
on its own, or in cooperation with
the Houston Independent School
District, and that all educational
interests in the area have been
assured that in uniting they will
have the privilege of using the
facility of the educational televi-
sion station. It was stated that a
committee representing various in-
terests will be set up to allocate
time on an equitable basis. The
JCET also supported the reserva-
tion of VHF Channel 8 in Houston.
As a part of its presentation, JCET
submitted a statement of the Hous-
ton Independent School District
requesting the reservation. The
Superintendent indicated that a
committee had formulated various
program suggestions. Detailed sta-
tistics were submitted to show that
the Houston School District has
the financial resources necessary
for television. It was noted that the
1950 actual budget was almost $19
million and that enrollment in the
schools totaled 95,757. In addition,
it was pointed out that the School
District has an extensive adult edu-
cation program for the entire com-
munity and that during 1950-1951
over 15,000 adults were enrolled in
the various activities and course
offerings of the adult education de-
partment.
Conclusions: Additional VHF
Commercial Channels
681. We are of the view that the
record does not support the basis
for assigning VHF Channels 5 and
10 to Houston. These assignments
can be achieved only at the expense
of deviating from the required 220
mile minimum assignment spacing
for Zone III and 190 mile minimum
spacing for Zone II in several in-
stances. These counterproposals
would also require the deletion of
a VHF channel from Beaumont,
Texas, since under the Commis-
sion's plan channels are assigned to
Beaumont-Port Arthur while the
Houston counterproposals would
assign VHF channels separately to
Beaumont and Port Arthur. As we
have noted above, we believe that
in this Gulf Coast area, separations
greater than the minimum for other
parts of the country must be main-
tained in order to prevent interfer-
ence caused by tropospheric propa-
gation that could result in a severe
degradation of television service in
that area. To illustrate the defects
in the Houston counterproposals, in
order to assign Channel 5 to Hous-
ton, this channel would be employed
189 miles from San Antonio, and
204 miles from Alexandria, Louis-
iana. In order to achieve the as-
signment of Channel 10 in Houston,
a co-channel spacing of 183 miles
between Houston and Corpus
Christi, Texas, must be employed.
It should be pointed out that Corpus
Christi and Houston both lie along
the Gulf Coast. The above separa-
tions are well below the 220 mile
minimum for Zone III. Channel 12
at Port Arthur would be only 182
miles from Shreveport, below the
190 mile minimum for Zone II in
which Shreveport lies. Accordingly,
the counterproposals of South
Texas Television Company and
KTRH Broadcasting Company and
Shamrock Broadcasting Company,
in so far as they request the assign-
ment of additional VHF channels,
are denied.
Conclusions : Educational
Reservation
682. It is our view that the record
warrants the reservation of VHF
Channel 8 in Houston for non-com-
mercial educational use. The evi-
dence indicates an early utilization
of this frequency for use in Hous-
ton. We see no merit, therefore, in
the South Texas Television Com-
pany's contention that no evidence
of a demand for "purely educa-
tional facilities" exists. We are of
the view that no basis exists for
deviating in this instance from the
principle of making available for
educational purposes a VHF chan-
nel in those communities with three
or more VHF assignments where
all such VHF assignments are not
in operation. Accordingly, the res-
ervation of Channel 8 in Houston
for non-commercial educational use
is finalized.
Conclusions: Additional Channel
for Houston
683. We are of the view that the
assignment of an additional chan-
nel in Houston is warranted on the
basis of the record.14' It was above
noted that the counterproposals re-
questing additional VHF channels
for Houston could not be granted.
UHF Channel 39 in Houston would
meet the required mileage spacings
for channel assignments in this
zone. Accordingly, Channel 39 will
be added to Houston.
Final Assignments and
Reservation
684. The following assignments
and reservation are adopted:
VHF UHF
Channel Channel
City NO. Nn
Houston, Texas
2, *8, 13 23, 29, 39
147 See also our discussion above in con-
nection with the addition of a UHF
channel to Pittsburgh.
BEAUMONT-PORT ARTHUR,
TEXAS
685. (a) Proposed Assignments
and Reservation. In the Third No-
tice the Commission proposed the
assignment of four channels to
Beaumont-Port Arthur, Texas :
VHF Channels 4 and 6 and UHF
Channels 31 and 37, with Channel
37 reserved for non-commercial ed-
ucational use.
(b) Census Data. The standard
metropolitan area of Beaumont-
Port Arthur has a population of
195,000; the City of Beaumont has
a population of 94,000; and the
City of Port Arthur has a popula-
tion of 58,000.
(c) Statement in Support of Pro-
posed Assignments. Beaumont
Broadcasting Corporation, Beau-
mont, Texas, filed a statement sup-
porting the proposed assignments
for Beaumont-Port Arthur.148
(d) Educational Reservation. The
JCET filed a statement supporting
the reservation of Channel 37 for
non-commercial educational use in
Beaumont-Port Arthur and sub-
mitted a statement by Lamar State
College of Technology in support
of the reservation. No oppositions
to the proposed reservation were
filed.
Conclusions: Educational
Reservation
686. In view of the foregoing,
the reservation of Channel 37 for
non-commercial educational use in
Beaumont-Port Arthur is finalized.
Final Assignments and Reservation
687. The following assignments
and reservation are adopted:
VHF UHF
Channel Channel
City No. No.
4> i
*37
WACO, TEXAS
688. (a) Proposed Assignments
and Reservation. In the Third No-
tice the Commission proposed the
assignment of three channels to
Waco, Texas: VHF Channel 11 and
UHF Channels 28 and 34, with
Channel 28 reserved for non-com-
mercial educational use.
(b) Census Data. The Waco
standard metropolitan area has a
population of 130,000 and the City
of Waco has a population of 85,000.
(c) Statement in Support of Pro-
posed Assignments. KWTX Broad-
casting Company, Waco, Texas,
filed a statement supporting the
Commission's proposed assign-
ments for Waco. It was pointed
out that Channel 11 in Waco would
be 209 miles from the closest co-
channel assignment, and 83 miles
from the closest adjacent channel
assignment.149
(d) Educational Reservation.
Baylor University, the Waco Inde-
pendent School District, and the
JCET supported the reservation of
Channel 28 in Waco for non-com-
mercial educational use. No oppo-
sitions to the proposed reservation
have been filed.
Conclusions : Educational
Reservation
689. In view of the foregoing, the
reservation of Channel 28 in Waco
for non-commercial educational use
is finalized.
Final Assignments and Reservation
690. The following assignments
and reservation are adopted:
VHF UHF
Channel Channel
City No. No.
Waco, Texas
*28, 34
WICHITA FALLS, TEXAS
691. (a) Proposed Assignments
and Reservation. In the Third No-
tice the Commission proposed the
assignment of four channels to
Wichita Falls, Texas; VHF Chan-
nels 3 and 6 and UHF Channels 16
and 22, with Channel 16 reserved
for non-commercial educational use.
(b) Census Data. Wichita Falls
has a standard metropolitan area
population of 98,000, and the City
has a population of 68,000.
(c) Statement in Support of Pro-
posed Assignments. Rowley-Brown
Broadcasting Company, Wichita
Falls, Texas, supported the pro-
posed assignments for Wichita
Falls. It was pointed out that the
assignment of Channel 3 at Wichita
Falls would be 255 miles from the
closest co-channel assignment, and
91 miles from the closest adjacent
channel assignment, and that Chan-
nel 6 at Wichita Falls would be 203
miles from the closest co-channel
assignment, and 104 miles from the
closest adjacent channel assign-
ment. It was urged that there is
a need for these assignments in
Wichita Falls.
(d) Educational Reservation. The
JCET supported the reservation of
Channel 16 in Wichita Falls for
non-commercial educational use and
submitted a statement of the Dean
of Administration of Midwestern
University, Wichita Falls, that the
University is anxious to utilize
television as soon as developments
in UHF make it feasible to do so.
No oppositions to the proposed res-
ervation were filed.
Conclusions : Educational
Reservation
692. In view of the foregoing, the
reservation of Channel 16 in Wichi-
ta Falls for non-commercial edu-
cational use is finalized.
Final Assignments and
Reservation
693. The following assignments
and reservation are adopted:
VHF UHF
Channel Channel
City No. No.
Wichita Falls, Texas
*16, 22
Page 82 • April 14, 1952 Part II Final TV Report
148 The counterproposals of South Texas
Television Company, and KTRH Broad-
casting Company and Shamrock Broad-
casting Company, requested that Chan-
nels 12 and 6 be assigned to Beaumont
and Port Arthur separately, rather than
to Beaumont-Port Arthur. The Com-
mission has denied these counterpro-
posals elsewhere in this Report.
149 Trinity Broadcasting Corporation,
Dallas, Texas, filed a counterproposal
which, among other things, would
change the VHF assignment in Waco
to Channel 10. However, the Trinity
counterproposal has been denied else-
where in this Report.
COLLEGE STATION, TEXAS:
EDUCATIONAL RESERVATION
694. (a) Proposed Reservation. In
the Third Notice the Commission
proposed the reservation of VHF
Channel 3 in College Station, Texas,
for non-commercial educational use.
(b) The JCET filed a statement
supporting the reservation of Chan-
nel 3 in College Station for non-
commercial educational use. No op-
positions to the proposal reserva-
tion were filed.
Conclusions
695. In view of the foregoing,
the reservation of Channel 3 for
non-commercial educational use in
College Station, Texas, is finalized.
BROADCASTING • Telecasting
LAREDO, TEXAS: EDUCA-
TIONAL RESERVATION
696. (a) Proposed Reservation. In
the Third Notice the Commission
proposed the reservation of Chan-
nel 15 in Laredo, Texas, for non-
commercial educational use.
(b) Statement in Support of
Reservation. The JCET filed a state-
ment supporting the reservation of
Channel 15 in Laredo, Texas, for
non - commercial educational pur-
poses and submitted a statement
of the Superintendent of Catholic
Schools at Beeville, supporting the
reservation. No opposition to the
proposed reservation has been filed.
Conclusions
697. In view of the foregoing, the
' reservation of Channel 15 for non-
commercial educational use in
Laredo is finalized.
SAN ANGELO, TEXAS:
EDUCATIONAL RESERVATION
698. (a) Proposed Reservation. In
the Third Notice the Commission
proposed the reservation of Chan-
nel 23 in San Angelo, Texas, for
non-commercial educational use.
(b) The City Manager of San
Angelo supported the reservation
of Channel 23 in San Angelo for
non - commercial educational use
stating that the City Commission
had pledged cooperation in sharing
the costs of construction of a tele-
vision station. The JCET submitted
a statement in support of the res-
ervation, including statements of
the San Angelo Public Schools and
San Angelo College. No oppositions
to the proposed reservation have
been filed.
Conclusions
699. In view of the foregoing, the
reservation of Channel 23 for non-
commercial educational use in San
Angelo is finalized.
TEX ARK AN A, TEXAS: EDUCA-
TIONAL RESERVATION
700. (a) Proposed Reservation. In
the Third Notice the Commission
proposed the reservation of Chan-
nel 18 in Texarkana, Texas, for
non-commercial educational use.
(b) The JCET supported the
reservation of Channel 18 in
Texarkana for non - commercial
educational use and submitted a
statement of the Superintendent of
Texarkana Public Schools express-
ing an interest in and need for the
reservation. No oppositions to the
proposed reservation have been
filed.
Conclusions
701. In view of the foregoing, the
reservation of Channel 18 for non-
commercial educational use in
Texarkana is finalized.
EL PASO, TEXAS: EDUCA-
TIONAL RESERVATION
702. (a) Proposed Reservation. In
the Third Notice, the Commission
proposed the reservation of Chan-
nel 7 in El Paso, Texas, for non-
commercial educational use.
(b) Texas Western College of El
Paso supported the reservation of
Channel 7 in El Paso for non-com-
mercial educational use. No oppo-
sitions to the proposed reservation
have been filed.
Conclusions
703. In view of the foregoing, the
reservation of Channel 7 for non-
commercial educational use at El
Paso is finalized.
BROADCASTING • Telecasting
FORT WORTH, TEXAS: EDUCA-
TIONAL RESERVATION
704. (a) Proposed Reservation. In
the Third Notice, the Commission
proposed the reservation of Chan-
nel 26 in Fort Worth, Texas, for
non-commercial educational use.
(b) The JCET filed a statement
suppoi-ting the reservation of Chan-
nel 26 in Fort Worth for non-com-
mercial educational use and sub-
mitted a statement of the Director
of the Fort Worth Association sup-
porting the reservation. No oppo-
sitions to the proposed reservation
have been filed.
Conclusions
705. In view of the foregoing, the
reservation of Channel 26 for non-
commercial educational use in Fort
Worth is finalized.
GALVESTON, TEXAS: EDUCA-
TIONAL RESERVATION
706. (a) Proposed Reservation. In
the Third Notice the Commission
proposed the reservation of Chan-
nel 47 for non-commercial educa-
tional use in Galveston, Texas.
(b) The JCET filed a statement
supporting the reservation of Chan-
nel 47 in Galveston for non-com-
mercial educational use and sub-
mitted a statement of the Acting
Superintendent of Galveston Inde-
pendent Schools indicating an in-
terest in the reservation. No oppo-
sitions to the proposed reservation
have been filed.
Conclusions
707. In view of the foregoing, the
reservation of Channel 47 for non-
commercial educational use in Gal-
veston, Texas, is finalized.
CORPUS CHRISTI, TEXAS, EDU-
CATIONAL RESERVATION
708. (a) Proposed Reservation. In
the Third Notice the Commission
proposed the reservation of Chan-
nel 16 in Corpus Christi, Texas, for
non-commercial educational use.
(b) The Superintendent of the
Corpus Christi Independent School
District suported the reservation
of Channel 16 in Corpus Christi for
non-commercial educational use.
The JCET also filed a statement
supporting the reservation includ-
ing testimony of the Dean and
Acting President of the University
of Corpus Christi expressing the
interest of the University in the
reservation. The JCET also sub-
mitted a statement of the Superin-
tendent of Catholic Schools at Bee-
ville, Texas, supporting the reser-
vation and promising cooperation
with other educational institutions
in the area. No oppositions to the
proposed reservation have been
filed.
Conclusions
709. In view of the foregoing, the
reservation of Channel 16 for non-
commercial educational use in
Corpus Christi is finalized.
AUSTIN, TEXAS: EDUCA-
TIONAL RESERVATION
710. (a) Proposed Reservation. In
the Third Notice the Commission
proposed to reserve Channel 30 in
Austin, Texas, for non-commercial
educational use.
(b) The University of Texas
supported the reservation of Chan-
nel 30 in Austin for non-commer-
cial educational use, stating that
the Board of Regents had instructed
the Chancellor and officials of the
University to continue the develop-
ment of plans for the establishment
of a non-commercial educational
television station. No oppositions
to the proposed reservation were
filed.
Conclusions
711. In view of the foregoing,
the reservation of Channel 30 for
non-commercial educational use in
Austin is finalized.
MORGANTOWN, WEST VIR-
GINIA: EDUCATIONAL
RESERVATION
712. (a) Proposed Reservation.
In the Third Notice the Commis-
sion proposed the reservation of
Channel 24 for Morgantown.
(b) West Virginia University
supported the reservation of Chan-
nel 24 in Morgantown for non-
commercial educational use. No ob-
jection was filed to the proposed
reservation.
Conclusions
713. In view of the foregoing the
reservation of Channel 24 in Mor-
gantown for non-commercial edu-
cational use is finalized.
CHARLOTTE, HIGH POINT,
WINSTON-SALEM, NORTH
CAROLINA; PRINCETON,
BECKLEY, WEST VIRGINIA
714. (a) Proposed Assignments
and Reservations. In the Third
Notice the Commission proposed
the following assignments and res-
ervations :
VHF UHF
Channel Channel
City No. No.
Greensboro, N. C. 2 *51, 57
Charlotte, N. C. 3, 9 36, *42
High Point, N. C. 15
Winston-Salem, N. C. 12 26, *32
Princeton, West Va.
Beckley, W. Va. 21
(b) Census Data. The standard
metropolitan area of Charlotte has
a population of 197,000 and the
City of Charlotte has a population
of 134,000. The Greensboro-High
Point standard metropolitan area
has a population of 191,000 and the
City of High Point has a popula-
tion of 40,000. The City of Greens-
boro has a population of 74,000.
The standard metropolitan area of
Winston-Salem has a population of
146,000 and the City of Winston-
Salem has a population of 88,000.
The City of Princeton has a popu-
lation of 8,000. The City of Beck-
ley has a population of 19,000.
(c) Existing Stations. Jefferson
Standard Broadcasting Company is
licensed for the operation of Sta-
tion WBTV, Charlotte, on Channel
3. Greensboro News Company is
licensed for the operation of Sta-
tion WFMY-TV, Greensboro, on
Channel 2.
Charlotte
715. (a) Joint Counterproposal
of The Broadcasting Company of
the South and Inter-City Advertis-
ing Company, Charlotte, North
Carolina. In a joint counterproposal
The Broadcasting Company of the
South and Inter-City Advertising
Company requested the additional
assignment of Channel 6 to Char-
lotte, by making the following
changes in the assignments pro-
posed in the Third Notice:
Third Notice
assignments proposed by the Com-
mission and that the size and eco-
nomic importance of Charlotte war-
ranted the assignment of a third
VHF channel to that community.
(c) The closest co-channel as-
signment separations resulting
from the requested changes in as-
signments would be at a distance of
183 miles on Channel 5 between
Raleigh, North Carolina, and Co-
lumbia, South Carolina; a distance
of 183 miles on Channel 12 between
Winston-Salem, North Carolina,
and Wilmington, North Carolina;
and a distance of 180 miles on
Channel 6 between Knoxville, Ten-
nessee, and Charlotte, North Caro-
lina.
(d) Oppositions and Conflicting
Counterproposals to Broadcasting
Company of the South and Inter-
City Advertising Company. Oppo-
sitions and conflicting counterpro-
posals were filed by High Point
Enterprises, Inc., High Point,
North Carolina; Piedmont Publish-
ing Company and Winston-Salem
Broadcasting Company, Winston-
Salem, North Carolina; Daily Tele-
graph Printing Company, Bluefield,
West Virginia; Radio Augusta,
Inc., Augusta, Georgia; Southeast-
ern Broadcasting Company and
Middle Georgia Broadcasting Com-
pany, Macon, Georgia, and Joe L.
Smith, Jr., Inc., Beckley, West Vir-
ginia.
(e) The Charlotte Educational
Reservation. Davidson College,
Davidson, North Carolina, and
JCET supported the reservation of
Channel 42 at Charlotte. The JCET
submitted a resolution of the Char-
lotte Board of School Commission-
ers suporting the reservation. No
objection was filed to this proposed
reservation.
High Point
716. (a) Counterproposal of High
Point Enterprises, Inc., High Point,
North Carolina. High Point Enter-
prises, Inc., requested the addi-
tional assignment of VHF Channel
6 to High Point, North Carolina,
without making any other changes
in the assignments proposed in the
Third Notice.
(b) Statement in Support of
High Point Enterprises, Inc., Coun-
terproposal. It was recognized by
High Point Enterprises, Inc., that
the operation of Channel 6 at High
Point would result in the co-channel
operation of that channel at Rich-
mond, Virginia, and Wilmington,
North Carolina, at distances of 178
and 166 miles, respectively, from
High Point. It was urged, how-
ever, that there would be no diffi-
culty in meeting the 170 mile re-
quired separation between trans-
mitters; and, moreover, that a sep-
aration of 134.5 miles was all that
was required to protect Grade A
service and that the separations
proposed by High Point Enter-
prises, Inc., on Channel 6 would
exceed that distance.
(c) Oppositions and Conflicting
Proposed Changes
City
Augusta, Georgia 6, 12
Charlotte, N. C. 3, 9 36,
Wilmington, N. C. 6 29,
Charleston, S. C. 2, 5, *13
Columbia, S. C. 7, 10 *19
(b) Statement in Support of
Broadcasting Company of the
South and Inter-City Advertising
Company Counterproposal. It was
urged that the adoption of the
counterproposal would not result
in the reduction of the number of
f7, 12
3, f6, 9
tl2
!, t4, *13
f5. 10
Counterproposals to High Point En-
terprises, Inc., Counterproposal.
Conflicting counterproposals were
filed by Broadcasting Company of
the South and Inter-City Advertis-
ing Company, Charlotte, N. C;
April 14, 1952 Part II Final TV Report • Page 83
Piedmont Publishing Company and
Winston-Salem Broadcasting Com-
pany, Winston-Salem, N. C.; Daily
Telegraph Printing Company, Blue-
field, West Virginia, and Joe L.
Smith, Jr. Inc., Beckley, West Vir-
ginia. Havens & Martin opposed
the High Point counterproposal.
Winston-Salem
717. (a) Counterproposal of Pied-
mont Publishing Company and
Winston-Salem Broadcasting Com-
pany. In identical counterpropos-
als Piedmont Publishing Company
and Winston-Salem Broadcasting
Company requested the additional
assignment of VHF Channel 6 to
Winston-Salem, without making
any other changes in the assign-
ments proposed by the Commission
in the Third Notice.
(b) Statement in Support of the
Piedmont Publishing Company and
Winston-Salem Broadcasting Com-
pany Counterproposal. It was
urged that the assignment of Chan-
nel 6 to Winston-Salem would com-
ply with the Commission's require-
ment for minimum co-channel and
adjacent channel separation; that
the nearest co-channel assignment
would be at Richmond, at a dis-
tance of 185 miles. It was further
urged that the size and economic
importance and population of the
area justified the assignment of a
third VHF channel to that com-
munity; and that the resources of
the community were adequate to
support a third VHF channel.
(c) The counterproposal would in
addition result in a co-channel as-
signment separation of 183 miles
on Channel 6 between Winston-
Salem and Wilmington, North
Carolina.
(d) Oppositions and Conflicting
Counterproposals to Piedmont and
Winston-Salem Counterproposals.
Conflicting counterproposals were
filed by Broadcasting Company of
the South and Inter-City Advertis-
ing Company, High Point Enter-
prises, Inc., Daily Telegraph Print-
ing Company, Joe L. Smith, Jr.
Inc., Beckley, West Virginia.
Havens and Martin, Inc., Richmond,
Virginia, opposed the foregoing
counterproposals.
(e) The Winston-Salem Educa-
tional Reservation. The Winston-
Salem Teachers College supported
the reservation of Channel 32 at
Winston-Salem for non-commercial
educational use. No opposition to
the reservation was filed.
Princeton
718. (a) Counterproposal of Daily
Telegraph Printing Company, Blue-
field, West Virginia. In a counter-
proposal to the Commission's Third
Notice the Daily Telegraph Print-
ing Company requested the assign-
ment of VHF Channel 6 to Prince-
ton, West Virginia, without any
other changes in the assignments
proposed in the Third Notice.
(b) Statement in Support of
Daily Telegraph Counterproposal.
Daily Telegraph urged that a grant
of the counterproposal would not
adversely affect any assignment
proposed by the Commission in the
Third Notice. It was urged that
the counterproposal complies with
the priorities outlined in the Com-
mission's Third Notice; that there
are no co-channel or adjacent chan-
nel assignments within 180 or 170
miles, respectively, from Princeton,
West Virginia; and that a grant
of the counterproposal would con-
stitute the only Grade A VHF tele-
vision service to a substantial num-
ber of people. In further support
Page 84 • April 14, 1952 Part II Final TV Report
of the counterproposal it was urged
that UHF is not satisfactory for
the area in view of the rugged and
mountainous terrain surrounding
Princeton.
(c) The counterproposal would
result in a 185 mile co-ehahnel as-
signment separation between
Princeton and Knoxville, Tennessee
on Channel 6 in Zone II.
(d) Opposition and Conflicting
Counterproposals to Daily Tele-
graph Counterproposal. Oppositions
and conflicting counterproposals
were filed by Broadcasting Com-
pany of the South and Inter-City
Advertising Company, High Point
Enterprises, Inc., Piedmont Pub-
lishing Co., Winston-Salem Broad-
casting Company, and Joe L. Smith,
Jr., Inc., Beckley, West Virginia.
Beckley
719. (a) Counterproposal of Joe
L. Smith, Jr. Inc., Joe L. Smith, Jr.
Inc., requested the additional as-
signment of Channel 6 to Beckley
without making any other changes
in the channels proposed in the
Third Notice.
(b) Statement in Support of Joe
L. Smith, Jr. Inc., Counterproposal.
Joe L. Smith, Jr. Inc., stated that
the assignment of Channel 6 at
Beckley would be in accordance
with the assignments proposed by
the Commission in the Third No-
tice. The assignment of Channel 6
at Beckley complies with the min-
imum spacings adopted herein.
(c) Oppositions and Conflicting
Counterproposals to Joe L. Smith,
Jr. Inc., Counterproposal. Opposi-
tions and conflicting counterpropos-
als were filed by Winston- Salem
Broadcasting Company and Pied-
mont Publishing Company, both of
Winston-Salem, North Carolina;
Daily Telegraph Printing Company,
Bluefield, West Virginia; Broad-
casting Company of the South and
Inter-City Advertising Company,
both of Charlotte, North Carolina;
and High Point Enterprises, Inc.,
High Point, North Carolina. Wins-
ton-Salem Broadcasting Company
suggested that Channel 9 could be
utilized in Beckley in lieu of Chan-
nel 6; and WSAZ, Inc., suggested
that Channel 4 could be utilized in
Beckley in lieu of Channel 6.
(d) The assignment of Channel
9 in Beckley would not comply with
the minimum separations adopted
in this Report. The assignment of
Channel 9 in Beckley would create
co-channel assignment separations
of 160 miles from Beckley to
Wheeling, West Virginia, and 177
miles from Beckley to Charlotte,
North Carolina.
(e) The assignment of Channel
4 in Beckley would likewise not
comply with the minimum co-chan-
nel assignment separations adopted
in this Report. The assignment of
Channel 4 in Beckley would create
a co-channel assignment separa-
tion between Beckley and Chapel
Hill, North Carolina, on Channel 4
of 176 miles under Plan 1, and be-
tween Chapel Hill and Bristol, Ten-
nessee, on Channel 5 of 178 miles
under Plan 2, both separations be-
ing in Zone II.
Conclusion: The Educational
Reservations in Charlotte and
Winston-Salem
720. On the basis of the record
the reservation of Channel 42 in
Charlotte and Channel 32 in Wins-
ton-Salem for non-commercial edu-
cational use are finalized.
Conclusions: Requests for
VHF Assignments
721. The counterproposals seek-
ing the additional assignment of a
VHF channel to Charlotte, High
Point, Winston-Salem and Prince-
ton would result in the following
co-channel assignment separations
below 190 miles in Zone II:
Chan-
Counterproposal nel
(b) Census Data. The standard
metropolitan area of Norfolk-
Portsmouth has a population of
446,000. The City of Norfolk has
a population of 214,000. The city
of Portsmouth has a population of
80,000. The City of Newport News
has a population of 42,000.
(c) Existing Station: The WTAR
Radio Corporation is licensed to
Cities
Broadcasting Co. of the ( 5
South and Inter-City Adv. Co. (12
( 6
High Point Enterprises, Inc. 6
Winston-Salem Broadcasting Co. 6
and Piedmont Publishing Co.
Daily Telegraph Printing Co. 6
722. Since these separations in
Zone II are below the minimum for
this area, the counterproposals
must be denied. Accordingly, the
counterproposals of Broadcasting
Company of the South and Inter-
City Advertising Company, High
Point Enterprises, Inc., Piedmont
Publishing Company, Winston-
Salem Broadcasting Company and
Daily Telegraph Printing Company
are denied.
723. With respect to the addition
of a VHF assignment to Beckley,
the suggested assignment of Chan-
nel 4 and 9 to this city would result
in the following co-channel assign-
ment separations below 170 miles
in Zone I and 190 miles in Zone II:
Mileage
Raleigh, N.C.-Columbia, S.C. 183
Winston-Salem, N.C.-Wilming-
ton, N.C. 183
Knoxville, Tenn.-Chaiiotte,
N.C. 180
Wilmington, N.C.-High Point
N.C. 166
Winston-Salem, N.C.-Wil-
mington, N.C. 183
Princeton, W. Va.-Knoxville,
Tenn. 185
operate station WTAR-TV on
Channel 4 at Norfolk. The licensee
has been ordered to show cause
why the license of WTAR-TV
should not be modified to specify
Channel 10 in lieu of Channel 4.
Norfolk-Portsmouth
728. (a) First Alternative Coun-
terproposal and Answer to Order to
Show Cause of WTAR Radio Cor-
poration. In a counterproposal to
the Commission's Third Notice and
in its Answer to the Commission's
Order to Show Cause, WTAR ob-
jected to the proposal to modify the
license of WTAR-TV to specify
Channel 10 in lieu of Channel 4.
In its counter-proposal to the as-
Party
Channel
Cities
Zone Mileage
Winston-Salem
Broadcasting Co.
WSAZ, Inc. Plan 1
WSAZ, Inc. Plan 2
724. Since these separations in
Zones I and II are below the mini-
mum for these areas the counter-
proposals must be denied. Accord-
ingly, the counterproposals of
WSAZ, Inc., and Winston-Salem
Broadcasting Company are denied
in so far as they request the assign-
ment of VHF Channel 4 or VHF
Channel 9.
Beckley-Wheeling I 160
Beckley-Charlotte II 177
Beckley-Chapel Hill II 176
Chapel Hill-Bristol II 178
signments proposed in the Third
Notice, WTAR Radio Corporation j
requested the assignment of Chan- |
nel 3 to Norfolk-Portsmouth for
the operation of WTAR-TV by the
following changes in the assign-
ments proposed in the Third
Notice :
City
Third Notice
Counterproposal I
Norfolk-Ports-
mouth, Va.
Richmond, Va.
10, 12
3,6
725. The assignment of Channel
6 to Beckley would comply with the
minimum separations adopted and
in our view should be made. Ac-
cordingly, the counterproposal of
Joe L. Smith, Jr., Inc. is granted.
Final Assignments
726. The following assignments
and reservations are adopted:
VHF UHF
Channel Channel
City No. No.
Greensboro, N. C. 2 *51, 57
Charlotte, N. C. 3, 9 36, *42
High Point, N. C. 15
Winston-Salem, N. C. 12 26, *32
Beckley, W. Va. 6 21
NORFOLK-PORTSMOUTH, AND
NEWPORT NEWS, VIRGINIA
727. (a) Proposed Assignments
and Reservations: In the Third
Notice the Commission proposed
the following assignments and res-
ervations :
City
15, *21, 27 3f , 10 15, *21, 27
*23, 29 6, 12f *23, 29
(b) Statement in Support of
WTAR Counterproposal I. In sup-
port of its first alternative counter-
proposal and in opposition to the
Commission's Order to Show Cause,
WTAR Radio Corporation argued
that WTAR-TV has been in oper-
ation since April 2, 1950, on Chan-
nel 4 ; that the shift to Channel 10
would involve costs to the licensee
in the amount of $56,000; that ad-
ditional revenue would be lost as
a result of the three to four week
period of conversion; and that the
public would be deprived of its only
available television service during
this period. It was further urged
that the assignment of Channel 3
to Norfolk and Channel 12 to Rich-
mond were technically feasible and
would comply with the Commis-
sion's standards for minimum sep-
aration of co-channel and adjacent
Newport News
Norfolk-
Portsmouth
10, 12
ROADCAST]
15, *21, 27
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Jon. In May, 1930, Dr. Alexonder-
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his 45-year active tenure with the company,
established the tradition of bold, challenging
television research that sparks the efforts of
G-E engineers today. The first home receiver,
the first remote pickup, the first theatre pro-
jection of TV— all were developed in Alexan-
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kept up the pace for 25 years.
First Remote Pickup. Pioneer G-E equipment at
Albany, 15 miles from Schenectady, picked up
the image and voice of Governor Alfred E. Smith
accepting Democratic presidential nomination.
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channel stations. In support of the
counterproposal it was urged that
the operation of Channel 3 in Nor-
folk would result in a total gain of
service; that the interference free
area of a station operating on
Channel 3 would be greater than
the operation of a station on Chan-
nel 12 in Norfolk. It was also
urged that as a result of the ex-
change of Channels 3 and 12 be-
tween Norfolk and Richmond, the
area which would receive interfer-
ence-free service and the area
which would receive Grade A serv-
ice would be increased.
(c) Oppositions and Conflicting
Counterproposals to the WTAR
Counterproposal I. An opposition to
the counterproposal of WTAR
Broadcasting Company was filed
by Larus and Brother Company,
Inc., Richmond. Virginia, urging
that the operation of Channel 3
in Richmond would provide Grade
B service to a greater area than
the operation of Channel 12 in
Richmond. A conflicting counter-
proposal was filed by Hampton
Roads Broadcasting Corporation,
Newport News.
(d) Second Alternative Counter-
proposal of WTAR Broadcasting
Company. In its second alternative
counterproposal to the assignments
proposed by the Commission in the
Third Notice, WTAR Broadcasting
Company requested the additional
assignment of VHF Channel 2 to
Norfolk and modification of the
WTAR-TV license to specify oper-
ation on that channel without
changes in any other assignments
proposed by the Commission in the
Third Notice.
(e) Statement in Support of
WTAR Counterproposal II. In sup-
port of this counterproposal it was
urged by WTAR Broadcasting Cor-
poration that in the event that the
Commission assigned Channel 2 to
Norfolk, WTAR would have no ob-
jection to shifting the frequency of
WTAR-TV from Channel 4 to
Channel 2. It was further urged
that the assignment of Channel 2
to Norfolk would provide a third
VHF channel to the area ; that the
population of the standard metro-
politan area of Norfolk-Portsmouth
was 13Vz% of the population of
the State of Virginia and that the
assignment of a third VHF chan-
nel, or a sixth channel, to Norfolk-
Portsmouth was in accordance with
the mandates of Section 307 (b) of
the Communications Act. It was
recognized by the WTAR Radio
Corporation that the minimum co-
channel separation which would re-
sult under this alternative counter-
proposal would be 169 miles from
Norfolk to Baltimore on Channel
2 and that this separation was be-
low the minimum proposed by the
Commission.
(f) Oppositions and Conflicting
Counterproposal to WTAR Counter-
proposal II. The A. S. Abell Com-
pany licensee of WMAR-TV, Balti-
more, Maryland, opposed the sec-
ond alternative counterproposal of
the WTAR Radio Corporation as-
serting that interference would re-
sult to the service area of WMAR-
TV as a result of the reduced sep-
aration on Channel 2 between Bal-
timore and Norfolk. A conflicting
counterproposal was filed by Hamp-
ton Roads Broadcasting Company,
Newport News.
Newport News
729. (a) The Counterproposal of
Hampton Roads Broadcasting Cor-
poration. Hampton Roads Broad-
casting Corporation requested the
additional assignment of VHF
Channel 12 to Newport News by
deleting that channel from Nor-
folk-Portsmouth and replacing it
with VHF Channel 2 as follows:
Since the minimum assignment sep-
Third Notice
Counterproposal
Newport News, Va.
Norfolk-Ports-
mouth, Va.
10, 12
(b) Statement in Support of
Hampton Roads Broadcasting Corp.
Counterproposal. Hampton Roads
urged that the economic and indus-
trial importance of Newport News
warrants the assignment of a first
VHF channel; that the cities of
Norfolk - Portsmouth - Newport
News had previously been classi-
fied as a metropolitan district
in the Hampton Roads area;
that in the television assign-
ments proposed by the Com-
mission in April of 1947 and in
July of 1949 the Norfolk-Ports-
mouth-Newport News were treated
as one unit and were made a com-
mon assignment. It was urged that
Hampton Roads is a 50-square mile
harbor and serves the ports of
Norfolk, Portsmouth and Newport
News; that the Hampton Roads
area has traditionally been consid-
ered as a composite area; that
Newport News is situated across
the Bay at a distance of 11.7 miles
north of Norfolk; that Newport
News has many large and diversi-
fied industrial activities. It was
urged by Hampton Roads Broad-
casting Corporation that Newport
News, with a population of 41,551
and a thriving industrial capacity
warrants the assignment of at
least one VHF channel, particu-
larly when no other community un-
der the Hampton Roads proposal
would be deprived of television
service by making the changes re-
quested in the counterproposal. It
was recognized by Hampton Roads
Broadcasting Corporation that a
co-channel separation of 169 miles
would result from the operation of
Channel 2 at Norfolk and Balti-
more.
(c) Oppositions and Conflicting
Counterproposals to Hampton Roads
Counterproposal. A. S. Abell, Balti-
more, and the Beach View Broad-
casting Corporation of Norfolk
both opposed the counterproposal
of Hampton Roads because of the
169 miles separation that would
be created by a grant thereof.
WTAR Radio Corp. filed a con-
flicting counterproposal.
(d) The Norfolk-Portsmouth
Educational Reservation. The JCET
and the School Board of Norfolk
supported the reservation of Chan-
nel 21 in Norfolk-Portsmouth for
non-commercial educational use.
No objection was made to the pro-
posed reservation.
Conclusions: The Norfolk-Ports-
mouth Educational Reservation
730. On the basis of the record,
the reservation of Channel 21 in
Norfolk-Portsmouth for non-com-
mercial educational use is finalized.
Conclusions: Additional VHF
Assignments in Norfolk-Ports-
mouth and Newport News
731. The counterproposals seek-
ing the additional assignment of a
VHF channel to Norfolk-Ports-
mouth (WTAR second alternative
counterproposal) and to Newport
News would result in the following
co-channel assignment separation
below 170 miles in Zone I:
33 12f 33
15, *21, 27 2f , 10 15, *21,27
aration of co-channel stations in
Zone I is 170 miles these counter-
proposals must be denied. Accord-
ingly, the second alternative
counterprosal of WTAR Broad-
casting Company and the counter-
proposal of Hampton Roads Broad-
casting Company are denied.
Under the 1940 census Norfolk-
Portsmouth-Newport News were
contained in one metropolitan dis-
trict. Under the revised 1950 cen-
sus definitions Newport News was
not included within the same area,
since Newport News is located in
Warwick County, whereas, Norfolk
and Portsmouth are located in
Norfolk County. We do not be-
lieve, however, that the census
definitions should be controlling
here for assignment purposes.
Newport News is located 11.7 miles
from Norfolk and the record estab-
lishes that the Norfolk-Portsmouth-
Newport News ai*ea has tradition-
ally been regarded as a unit and
that there is a high degree of com-
mon interests within these three
cities. Accordingly, although the
counterproposal of Hampton Roads
cannot be granted because of the
violation of our standards for min-
imum co-channel spacing resulting
under its proposal, we believe that
the proposal of Hampton Roads
should be granted in part by mak-
ing available to Norfolk-Ports-
mouth-Newport News the channels
assigned to each of these cities. It
is our view that the first alterna-
tive counterproposal of WTAR is
meritorious and it is .therefore
granted as modified above.
Conclusions: Answer to Show
Cause Order and First Alternative
Counterproposal of WTAR
Broadcasting Company
732. The first alternative
counterprosal of WTAR Radio
Corporation for the assignment of
Channel 3 to Norfolk is in compli-
ance with the Commission's stand-
ards and is consistent with the
counterproposals of Shenandoah
Valley Broadcasting Corporation,
Harrisonburg, Virginia, and
WSAZ, Inc., Huntington, West
Virginia, both of which have been
granted elsewhere in this Report.
733. It is our view that the
first alternative counterproposal of
WTAR Radio Corporation is meri-
torious, and it is therefore granted.
An appropriate authorization will
be issued to WTAR Radio Corpora-
tion to specify operation of WTAR-
TV on Channel 3.
Final Assignments and
Reservations
734. The following assignments
and reservation are adopted:
Channel No.
Norfolk-Portsmouth-
Newport News 3, 10, 15, *21, 33
Norfolk-Portsmouth 15ri 27
lr" Channel 27 cannot be used under the
table of minimum separations in New-
port News. Accordingly, Channel 27 is
assigned to Norfolk-Portsmouth only.
RICHMOND,
CHARLOTTESVILLE AND
PETERSBURG, VIRGINIA
735. (a) Prosoped Assignments
and Reservations. In the Third
Notice the Commission proposed
the following assignments and res-
ervations :
VHF Chan- UHF Chan
City nel No. nel No.
Charlottesville
Petersburg
Richmond 3,
*23, 29
(b) Census Data. The Standard
rnetronolitan area of Richmond has
a population of 328,000 and the
City of Richmond has a population
of 230,000. The City of Charlottes-
ville has a population of 26,000.
The City of Petersburg has a popu-
lation of 35,000.
(c) Existing Station. Havens
and Martin, Inc., is licensed for the
operation of WTVR, Richmond, on
Channel 6.
Richmond
736. (a) Counterproposals of La-
rus and Brother Company, Inc. and
Richmond Newspapers, Inc. Larus
and Brother Company, Inc. and
Richmond Newspapers, Inc. re-
quested the additional assignment
of VHF Channel 8 to Richmond by
deleting that channel from Peters-
burg, Virginia and substituting
therefor UHF Channel 59.
(b) Statement in Support of
Larus and Brother and Richmond
Newspapers Counterproposal. La-
rus and Brother Co., Inc. and Rich-
mond Newspapers, Inc. urged that
the economic importance and popu-
lation of Richmond as compared
with Petersburg justifies the dele-
tion of Channel 8 from Petersburg
and the assignment of that channel
to Richmond. It was urged that
the population of the City of Rich-
mond had increased by more than
19%, and the population of the
standard metropolitan area by
more than 24% since 1940. It was
also contended that its counterpro-
posal would comply with the Com-
mission's standards for minimum
separation of co-channel and adja-
cent channel assignments. It was
pointed out that the closest co-
channel assignment on Channel 8
from Richmond would be at Lan-
caster, Pennsylvania, a distance of
184 miles. In further support of
the counterproposal it was urged
that the operation of Channel
at Richmond would render service
to a substantial area and popula
tion; that the operation of Channel
8 at Richmond would result in
net gain of coverage; and that the
area losing Grade B service would
be served by from two to nine
other services. It was also urged
that the operation of VHF Channel
8 at Richmond would provide Grade
A service to Petersburg. In further
support of the counterproposal
of Richmond Newspapers, Inc. it
was urged that a minimum of three
or four VHF assignments is re-
quired in Richmond to afford the
required number of major outlets
and to avoid monopoly.
(c) Oppositions and Conflicting
Counterproposals to the Larus and
Brother and Richmond Newspapers
Counterproposals. An opposition to
the counterproposals was filed by
1=1 In accordance with our decision to
grant the counterproposal of WTAR
Radio Corp., Norfolk, we have adopted
the assignment of Channel 12 in Rich-
mond in lieu of Channel 3 as proposed
in the Third Notice.
Page 88 * April 14, 1952 Part II Final TV Report
BROADCASTING • Telecasting
Louis H. Peterson, Petersburg, Vir-
ginia.132 In the opposition it was
urged that Channel 8 be retained
in Petersburg. It was asserted
; that the City of Petersburg was not
part of the Richmond standard
metropolitan area and that the dis-
: tance between the cities was 23
miles. It was urged that the dele-
tion of Channel 8 from Petersburg
and the assignment of that channel
to Richmond would result in a sub-
stantial loss of the only VHF Grade
B service to persons residing along
the Virginia-North Carolina bound-
ary. It was asserted that the
operation of Channel 8 at Peters-
burg would render service to a
large area and population. The
City of Charlottesville, the Cham-
ber of Commerce of Charlottesville,
Virginia, and Barham and Barham,
Radio Station WCHV filed a con-
flicting counterproposal to that of
the Richmond parties.
(d) The Richmond educational
reservation. The City of Richmond
supported the reservation of Chan-
nel 23 in Richmond for non-com-
mercial educational use. No objec-
tion was filed to the reservation.
Charlottesville
737. (a) Joint Counterproposal of
City of Charlottesville, the Cham-
ber of Commerce of Charlottesville,
Virginia, and Barham and Barham,
Radio Station WCHV. In a joint
counterproposal the Charlottesville
parties requested the deletion of
VHF Channel 8 from Petersburg
and the assignment of that channel
to Charlottesville and the substitu-
tion of UHF Channel 59 in Peters-
burg for the deleted channel.
(b) Statement in Support of
Charlottesville Counterproposal.
The Charlottesville parties urged
that if Channel 8 were assigned to
Charlottesville it was proposed to
locate the transmitter at Bucks El-
bow, at a distance of 13% miles
from the city and at an elevation
of 2,450 feet above average terrain
and 3,180 feet above mean sea level.
15- Larus and Brother Company, Inc.
filed a Motion to Strike certain portions
of the sworn statement of Louis H.
Peterson, filed on August 27, 1951. In
particular the Motion to Strike is di-
rected against Exhibit A and B on the
grounds of hearsay. A Motion to Strike
was directed against evidence in Para-
graph 7 of the sworn statement on the
ground that they are conclusions pur-
portedly based on Exhibit A which is
objected to as inadmissible in evidence.
The Motions to Strike are DENIED for
they go only to the weight to be given
to the evidence and not to its admis-
sibility.
A Motion to Strike is directed against
an "Engineering Statement supporting
Louis H. Peterson's Support of FCC
Proposal to Assign Channel 8 to Peters-
burg, Virginia", sworn to by Peterson's
consulting engineer and filed with the
Commission on October 22, 1951. The
last paragraph on Page 1 of this state-
ment includes this sentence. "State-
ments supporting the opposition of
Louis H. Peterson to these proposals
have been filed with the FCC and they
are incorporated herein by reference."
The Motion to Strike states that the
affiant attempts to incorporate by
reference the statement of Louis H.
Peterson of June 6, 1951, on file with
the Commission; that this statement was
submitted on behalf of Louis H. Peter-
son by his counsel prior to the adop-
tion by the Commission of the Order
of Hearing Procedure of July 25, 1951,
that the statement was not sworn to by
Louis H. Peterson, nor has he filed a
"sworn statement verifying the matters
of fact set out therein" as required by
paragraph 5(b) of the Order of Hearing
Procedure. This Motion to Strike is
GRANTED. The affiant engineer may
not incorporate this material by refer-
ence under the Order of Hearing Pro-
cedure. Such material in the affiant
engineer's statement, other than that
incorporated by reference, is properly
before the Commission for consider-
ation.
It was urged that the operation of
Channel 8 at Charlottesville as
proposed at the mountain site
would render service to very large
area and population. It was fur-
ther stated that the operation of
VHF Channel 8 from a downtown
site in Charlottesville would also
render the first VHF service to a
large area in the northern portion
of the State of Virginia. It was
also contended that a grant of the
counterproposal would be consis-
tent with the Commission's stand-
ards for minimum separation of
co-channel and adjacent channel
assignments. In addition it was
urged that the closest station
which could render Grade A serv-
ice to the area of Charlottesville
was assigned to Waynesboro on
Channel 42 at a distance of 23
miles and that the Blue Ridge
Mountains separate the two cities
with elevations of about 3,000 feet.
It was concluded that it was un-
likely that satisfactory service
would be provided to the city of
Charlottesville from the operation
of a UHF channel.
(c) Oppositions and Conflicting
Counterproposals to the Charlottes-
ville Counterproposal. Oppositions
to the foregoing joint counter-
proposal were filed by Larus and
Brother Company, Inc., and Rich-
mond Newspapers, Inc., both of
Richmond, urging that it was in-
appropriate to consider the use of
Channel 8 in Charlottesville oper-
ating with a transmitter site as-
sumed at a mountain. It was urged
that the use of Channel 8 at the
downtown site of Charlottesville
would not provide service to as
many persons as would be served
by the operation of that station
from either Richmond or Peters-
burg. It was also urged in the op-
position that the use of Bucks
Elbow mountain site would be
equally advantageous in the UHF
and that Channel 64 could be as-
signed to Charlottesville. An oppo-
sition to the counterproposal was
also filed by Louis H. Peterson.
WSAZ, Inc. has filed an opposition
to this counterproposal since it
would involve the assignment of
Channel 8 in Charlottesville, a dis-
tance of 173 miles from Charles-
ton, West Virginia, where WSAZ-
TV proposed the assignment of
Channel 8.
(d) The Charlottesville Educa-
tional Reservation. The University
of Virginia supported the reserva-
tion of Channel 45 in Charlottes-
ville for non-commercial education-
al use. No objections were made to
the reservation.153
Conclusions : Educational
Reservations in Richmond
and Charlottesville
738. On the basis of the record
the reservation of Channel 23 and
45 at Richmond and Charlottes-
ville, respectively, for non-commer-
cial educational use are finalized.
Conclusions: Additional VHF
Assignments in Richmond
and Charlottesville
739. We are of the view that no
basis has been established on the
record for the deletion of Channel
8 assigned to Petersburg in order
to assign that channel to Richmond
or Charlottesville.
740. We are of the view that
the deletion of the sole VHF chan-
153 a comment recommending that this
channel be assigned for commercial use
was filed by Radio Station WCHV and
by the Charlottesville Chamber of
Commerce. However, these parties
failed to submit a sworn statement in
this proceeding.
nel from Petersburg, a city of
35,000, in order to assign a third
VHF channel to Richmond or a
total of five channels to that city
is in view of the circumstances
presented unwarranted. Similarly,
we believe that the assignment of
a VHF channel to Charlottesville
at the expense of deleting the only
VHF channel proposed for Peters-
burg, a larger community, is un-
warranted. It is recognized that
Charlottesville would not, under
the Third Notice, have any com-
mercial assignments. However, one
of the parties has proposed the use
of Channel 64 in Charlottesville for
that purpose and we find that this
channel should be assigned to
Charlottesville.
741. In view of the foregoing,
the counterproposals of Larus and
Brother Company, Inc., and Rich-
mond Newspapers, Inc., and the
counterproposal of the City of
Charlottesville, the Chamber of
Commerce of Charlottesville, Vir-
ginia, and Barham and Barham,
Radio Station WCHV, are denied.
Final Assignments and
Reservations
742. The following assignments
and reservations are adopted:
City
Charlottesville
Petersburg 8
Richmond 6, 12
*45, 64
41
*23,29
BLACKSBURG, DANVILLE,
LYNCHBURG, AND ROANOKE,
VIRGINIA
743. (a) Proposed Assignments
and Reservations. In the Third
Notice the Commission proposed
the following assignments and res-
ervations :
City
Blacksburg *60
Danville 24
Lynchburg 13 16
Roanoke 7, 10 27, *33
(b) Blacksburg Educational Res-
ervation. The JCET supported the
reservation of Channel 60 in
Blacksburg for non-commercial
educational use. No objection was
made to the proposed reservation.
(c) Roanoke Educational Reser-
vation. The JCET and the Virginia
Polytechnic Institute supported the
reservation of Channel 33 in Roa-
noke for non-commercial educa-
tional use. No objection was made
to the proposed reservation.
(d) Danville. The population of
the city of Danville is 35,000. Pied-
mont Broadcasting Corporation
filed a sworn statement in support
of the Commission's proposed as-
signment for Danville, Virginia,
stating that the location, size and
economic position of Danville re-
quire and can readily sustain a
television broadcast station. No
opposition to the Commission's pro-
posed assignment for Danville has
been filed in this proceeding.
(e) Lynchburg. The city of
Lynchburg has a population of
48,000. Lynchburg Broadcasting
Corporation, Lynchburg, Virginia,
filed a sworn statement supporting
the Commission's proposed assign-
ments for Lynchburg, Virginia. In
the sworn statement it was as-
serted that the City of Lynchburg
is within 14 miles of the geographi-
cal center of the State of Virginia,
and is the dominant city in the
area in which it is located; that
Lynchburg is the geographical, eco-
nomic and cultural center of cen-
tral Virginia and that the assign-
ments proposed by the Commission
are necessary to serve the needs of
the area. Old Dominion Broadcast-
ing Corporation also filed a sworn
statement supporting the assign-
ments proposed for Lynchburg. No
opposition to the assignments pro-
posed for Lynchburg has been filed
in this proceeding.
Conclusions
744. On the basis of the record
the following assignments and
reservations are adopted:
Blacksburg
Danville
Lynchburg
Roanoke
13
7, 10
NASHVILLE AND COOKEVILLE,
TENNESSEE
745. (a) Proposed Assignments
and Reservations. In the Third
Notice the Commission proposed
the following assignments and res-
ervations :
*2, 4, ;
30, 36
(b) Census Data. The standard
metropolitan area of Nashville has
a population of 322,000 and the
City of Nashville has a population
of 174,000. The City of Cookeville
has a population of 7,000.
(c) Existing Station: WSM, Inc.,
is licensed for the operation of Sta-
tion WSM-TV at Nashville on
Channel 4.
Nashville
746. (a) Joint Counterproposal
of WLAC Broadcasting Station and
WSIX Broadcasting Service, and
Counterproposal of Capital Broad-
casting Company. In a joint coun-
terproposal WLAC Broadcasting
Service and WSIX Broadcasting
Station and in an identical counter-
proposal, Capital Broadcasting
Company, all requested an addi-
tional assignment of VHF Channel
5 in Nashville and the deletion of
the educational reservation from
Channel 2 without any other
changes in the assignments pro-
posed in the Third Notice.
(b) Statement in Support of
WLAC, WSIX, and Capital Coun-
terproposals. In support of the re-
quest for the additional assignment
of VHF Channel 5 at Nashville it
was urged that it would not re-
quire any other changes in the as-
signments proposed by the Com-
mission in the Third Notice; that
the assignment of Channel 5 to
Nashville meets the Commission's
standards for minimum separation
of co-channel and adjacent channel
stations. It was asserted that the
operation of Channel 5 at Nash-
ville would render service to a
substantial area and populations;
that there were approximately 43,-
393 VHF television sets in the
Nashville area. It was also as-
serted that UHF channels would
be inadequate to serve the needs of
the Nashville area since UHF sta-
tions would serve a substantially
smaller service area than would
VHF stations.
(c) Conflicting Counterproposals
to the WSIX, WLAC and Capital
Counterproposals. A conflicting
counterproposal was filed by
WHUB, Inc., Cookeville, Tennesee.
(d) The Nashville Educational
Reservation. The JCET supported
the reservation of VHF Channel 2
for use by a non-commercial edu-
cational station and submitted a
sworn statement of Vanderbilt
BROADCASTING • Telecasting
April 14, 1952 Part II Final TV Report • Page
University in Nashville. The Uni-
versity indicated that it was "fully
conscious of the advantage that
such a station would be to its oper-
ation, and is proposing to make
full investigation and to seek the
necessary funds for this purpose."
Vanderbilt University stated that
it recognized the importance of
this opportunity and that it was
the purpose of the University ad-
ministration to make a thorough
study of the situation. The Uni-
versity reported that it hoped that
on its own account, it might find
the way to avail itself of the use
of a television channel. The David-
son County Board of Education
also supported the reservation.
(e) Opposition to Nashville Edu-
cational Reservation. WLAC Broad-
casting Service and WSIX Broad-
casting Station, Nashville, Tenne-
see, and Capital Broadcasting
Co.151 opposed the proposed reser-
vation of VHF Channel 2. Their
sworn statement included an affi-
davit of the Mayor of Nashville
stating that the commercial radio
stations had been cooperative with
the city educational institutions in
the broadcasting of public service
programs, and that the city was
not financially able within the pre-
dictable future to support an edu-
cational television station. Affida-
vits were also presented from
Scarritt College for Christian
Workers, Fisk University, George
Peabody College for Teachers, and
David Lipscomb College indicating
that these institutions had no ob-
jection to making Channel 2 avail-
able for commercial use in light of
the great doubt that they would
be able to operate a station in the
near future.
Cookeville
747. (a) Counterproposal of
WHUB, Inc. In a counterproposal
to the Commission's Third Notice,
WHUB, Inc., requested the addi-
tional assignment of VHF Channel
5 to Cookeville without any other
changes in the assignments pro-
posed in the Third Notice.
(b) Statement in Support of
WHUB, Inc. Counterproposal.
WHUB urged that Cookeville is
located about 72 miles east of
Nashville, 90 miles west of Knox-
ville and 80 miles north of Chat-
tanooga; that the population of
Putnam County in which Cooke-
ville is located is 29,825; that the
trade area of Cookeville encom-
passes an area of approximately 50
miles around Cookeville with a
population of approximately
300,000. It was further urged that
the industrial, agricultural and
economic growth of the Cookeville
region and the importance to the
nation of the continued develop-
ment of the area warrant the best
service possible in every field of
communications including televi-
sion. It was urged that Cookeville's
strategic location, its position as
a geographic, cultural and eco-
nomic center make it the logical
site of a VHF station that will
give service to the area and there-
by assist in the continuing growth
and advancement of the area.155 In
'"' Capital Broadcasting Company op-
posed the principle of reservation for
non-commercial educational use in gen-
eral in addition to the specific objection
at Nashville.
v~- Capita] Broadcasting Company, Nash-
ville, Tennessee, filed a Motion to Strike
the affidavit of Luke Medley submitted
in support of the WHUB counterpro-
posal, on the grounds that it was argu-
mentative and an expression of the
opinion of the affiant in all material re-
further support of the WHUB
counterproposal it was asserted
that the assignment of Channel 5
to Cookeville would comply with
the Commission's standards for
minimum separation of co-channel
and adjacent channel assignments
and would provide a service to a
substantial area and population.
(c) The counterproposal would
result in the following co-channel
assignment separations below 190
miles in Zone II :
Cities Channel Mileage
Cookeville, Tenn.-
Atlanta, Ga. 5 180
Cookeville, Tenn.-
Bristol, Tenn. 5 185
(d) Oppositions and Conflicting
Counterproposals to WHUB, Inc.,
Counterproposal. Oppositions and
conflicting counterproposals were
filed by Capital Broadcasting Co.,
WSIX Broadcasting Station and
WLAC Broadcasting Service, all
of Nashville, and the Fort Indus-
try Company, Atlanta, Georgia.
Conclusions: Nashville
Educational Reservation
748. We find on the basis of the
evidence that the proposed reser-
vation of VHF Chanel 2 in Nash-
ville for use by a non-commercial
educational station should be final-
ized.156 The record establishes that
Vanderbilt University is seriously
considering the establishment of a
non-commercial educational station
in Nashville. It is our view that
the educational community in
Nashville must be afforded time in
which to establish such a station.
Accordingly, on the basis of the
record, the proposed reservation of
Channel 2 for use by a non-com-
mercial educational station is fin-
alized; and the counterproposal of
WLAC Broadcasting Station,
WSIX Broadcasting Service and
Capital Broadcasting Company are
denied insofar as they request the
deletion of the reservation of Chan-
nel 2 at Nashville.
Conclusions: Additional VHF
Assignments in Nashville and
Cookeville
749. The counterproposal of the
Nashville parties seeking the addi-
tional assignment of VHF Channel
5 to Nashville and the counter-
proposal of WHUB seeking the ad-
ditional assignment of the same
channel to Cookeville are mutually
exclusive since Cookeville and
Nashville are approximately 72
miles apart. We believe on the
basis of the record that the assign-
ment of Channel 5 should be made
to Nashville rather than to Cooke-
ville. The Cookeville counterpro-
posal would result in two co-
channel assignment separations be-
low the minimum adopted herein
for Zone II; whereas, the assign-
ment of Channel 5 to Nashville is
in accordance with our standards.
Moreover, it is our view that the
assignment to Nashville, a city of
174,000 with a metropolitan area
of 322,000 is to be preferred to
Cookeville with a population of
spects and that such factual statements
as appear in it are not material or rele-
vant to any of the issues in this pro-
ceeding. WHUB, Inc., filed an opposi-
tion to the Motion to Strike saying that
the affidavit is not argumentative and
that it is a statement of facts which is
material and relevant to the issues in
this proceeding. The Motion to Strike
is DENIED since it goes only to the
weight to be given to the evidence and
not to its admissibility as evidence in
this proceeding.
150 In arriving at this conclusion we
have not relied on the filing dated No-
vember 13, 1951, by the JCET.
7,000. In view of the foregoing,
the joint counterproposal of
WLAC Broadcasting Service,
WSIX Broadcasting Station and
the counterproposal of Capital
Broadcasting Company are grant-
ed and the counterproposal of
WHUB, Inc., is denied.
Final Assignments and Reservation
750. The following assignments
and reservation are adopted:
VHF Chan- UHF Chan-
City nel No. nel No.
Cookeville 24
Nashville *2, 4, 5, 8 30, 36
CHATTANOOGA AND
KNOXVILLE, TENNESSEE:
EDUCATIONAL RESERVATIONS
751. (a) Proposed Reservations.
In the Third Notice the Commis-
sion proposed the following reser-
vations for non-commercial educa-
tional use:
VHF Chan-UHF Chan-
City nel No. nel No.
Chattanooga, Tenn. *55
Knoxville, Tenn. *20
(b) Chattanooga. The Board of
Education of the Chattanooga Pub-
lic Schools supported the reserva-
tion of Channel 55 for non-com-
mercial educational use. No objec-
tions were made to the proposed
reservation.
(c) Knoxville. The University of
Tennessee supported the reserva-
tion of Channel 20 for non-com-
mercial educational use. No ob-
jections were made to the reserva-
tion.
Conclusions
752. On the basis of the record,
the reservations of Channels 55
and 20 at Chattanooga and Knox-
ville, respectively, are finalized.
KINGSPORT, TENNESSEE
753. (a) Proposed Assignments.
In the Third Notice the Commis-
sion proposed the assignment of
one channel to Kingsport, Tenne-
see, UHF Channel 28.
(b) Census Data. The City of
Kingsport has a population of
20,000.
(c) Counterproposal of Kings-
sport Broadcasting Company. The
Kingsport Broadcasting Company
requested the additional assign-
ment of VHF Channel 2 to Kings-
port without any other changes in
the assignments proposed in the
Third Notice.
(d) Statement in Support of
Kingsport Counterproposal. Kings-
port Broadcasting Company urged
that the size, economic importance
and population of Kingsport war-
ranted the assignment of a VHF
channel to that community. It was
recognized that the assignment of
Channel 2 to Kingsport would re-
sult in a co-channel separation of
159 miles to Greensboro, North
Carolina, where that channel is
also assigned but it was argued
that consideration should be given
by the Commission to the unusual
terrain conditions which exist in
the area. It was stated that a
mountain range between Kings-
port and Greensboro rises to an
elevation of 5,000 feet or higher
and that the normal separation re-
quired between transmitters should
not apply in this instance. It was
also urged that more television
services could be made available if
the required separations were re-
duced to 150 miles for VHF chan-
nels. Finally, it was asserted that
if Channel 2 were assigned to
Kingsport that the interference
level could be held to that value
contemplated by the Commission
170 mile rule for proposed trans-l
mitter to transmitter spacings by
the proper site selection or reduc-
tion in power below 20 dbk or 100
kw.
Conclusions
754. It is our view that the
counterproposal of the Kingsport
Broadcasting Company, Inc., must
be denied. The counterproposal
would result in a co-channel as-
signment separation of 159 miles on
Channel 2 between Kingsport and
Greensboro, North Carolina in Zonel
II. The minimum co-channel assign-
ment separation for this Zone is
190 miles. Elsewhere in this Re-!
port we have set forth the reasons
for the denial of requests for a
special class of low power stations
and for assignments at reduced
separations due to high intervening
terrain. Accordingly, the counter-
proposal of Kingsport Broadcast-
ing Company, Inc., is denied, and
the assignments proposed by the
Commission in the Third Notice
for Kingsport are adopted.
BRISTOL, TENNESSEE AND
BRISTOL, VIRGINIA
755. (a) Proposed Assignments.
In the Third Notice, the Commis-
sion proposed to assign two chan-
nels to Bristol, Tennessee, VHF
Channel 5 and UHF Channel 46;
and did not propose the assignment
of any channels to Bristol, Vir-
ginia.
(b) Census Data. The population
of the City of Bristol, Tennessee,
is 17,000 and the population of the
City of Bristol, Virginia is 16,000.
(c) Support of Proposed Assign-
ments to Bristol. Radio Phone
Broadcasting Station supported the
Commission's proposed assignment
for Bristol, Tennessee, stating that
the assignments proposed by the
Commission were necessary to ren-
der service to that area.
(d) Counterproposal of Appala-
chian Broadcasting Company, Bris-
tol, Virginia. Appalachian Broad-
casting Company requested that
the assignments proposed by the
Commission to Bristol, Tennessee,
also be assigned to Bristol, Vir-
ginia. It was urged that Bristol,
Tennessee, and Bristol, Virginia,
are adjacent municipalities sepa-
rated by the state line; that al-
though the two cities constitute
one market, Bristol, Virginia, is, in
many respects, the central com-
munity; that two colleges are lo-
cated within the City of Bristol,
Virginia, and that Bristol, Vir-
ginia compares favorably with
Bristol, Tennessee, with respect to
the number of retail stores, service
establishments, wholesale estab-
lishments, manufacturing estab-
lishments and production works.
No opposition was filed to the
counterproposal of Appalachian
Broadcasting Company.
Conclusions
756. It is our view that, on the
basis of the common identity of the
two communities, the assignments
proposed in the Third Notice for
Bristol, Tennessee, should be re-
vised to provide those assignments
to Bristol, Tennessee-Bristol, Vir-
ginia, rather than to Bristol,
Tennessee, only. Accordingly, the
assignments proposed by the Com-
mission are revised to assign
Channels 5 and 46 to Bristol, Ten-
nesee-Bristol, Virginia.
NORTH CAROLINA
EDUCATIONAL RESERVATIONS
757. (a) Proposed Reservations.
In the Third Notice the Commis-
sion proposed the reservation of
Telecasting
April 14, 1952 Part II Final TV Report BROADCASTING •
the following assignments for non-
commercial educational use:
City
Asheville
Chapel Hill
Charlotte 157
Durham
Greensboro
Raleigh
Wilmington
Winston-Salem 1
*42
*40
*51
*22
*35
*32
(b) Asheville. Western Carolina
Teachers College, Cullowhee,
North Carolina; City of Asheville,
the Asheville Chamber of Com-
merce and the Asheville Schools
and the JCET supported the reser-
vation of Channel 56 in Asheville.
No objection was filed to the pro-
posed reservation.
(c) Chapel Hill. The JCET, the
Chapel Hill Schools and the Con-
solidated University of North Car-
olina supported the reservation of
Channel 4 in Chapel Hill for non-
commercial educational use. No
objection was filed to the proposed
reservation.
(d) Durham. The Durham City
Schools, Durham, North Carolina,
Duke University and the JCET
supported the reservation of Chan-
nel 40 in Durham for non-commer-
cial educational use. No objection
was filed to the proposed reserva-
tion.
(e) Greensboro. The Greensboro
Public Schools, the Agricultural
and Technical College, Greensboro,
North Carolina, and The Consoli-
dated University of North Caro-
lina, Chapel Hill, North Carolina,
the Board of Trustees of Greens-
boro City Administrative Unit and
the JCET supported the reserva-
tion of Channel 51 at Greensboro
for non-commercial educational
use. No objection was filed to the
proposed reservation.
(f) Raleigh. The Consolidated
University of North Carolina at
Chapel Hill, Raleigh and Greens-
boro and the JCET supported the
reservation of Channel 22 at Ra-
leigh for non-commercial educa-
tional use. Incorporated in the fil-
ing of the JCET were letters from
the Raleigh Public Schools and the
East Carolina College, Greenville,
North Carolina, supporting the
reservation. No objection was filed
to the proposed reservation.
(g) Wilmington. The Board of
Education, New Hanover County
and Wilmington Schools, the Coun-
ty Council of the P.T.A. of New
Hanover County, Wilmington Col-
lege and Williston College and the
JCET supported the reservation of
UHP Channel 35 in Wilmington
for non-commercial educational use.
Incorporated in the filing of the
JCET was a telegram from the
State Superintendent of Public In-
struction supporting the Wilming-
ton reservation. No objection was
filed to the proposed reservation.
Conclusions
758. On the basis of the record
the reservations of the following
assignments for non-commercial
educational television use are fin-
alized :
City
Asheville
Chapel Hill
Durham
Greensboro
Raleigh
Wilmington
*40
*51
*22
*35
SPARTANBURG, COLUMBIA,
SOUTH CAROLINA AND
MIDDLESBOROUGH, KENTUCKY
759. (a) Proposed Assignments
and Reservation. In the Third
Notice the Commission proposed
the following assignments and res-
ervation :
City
Columbia 7, 10 *19, 25
Spartanburg 17
Middlesborough 7 57
(b) Census Data. The standard
metropolitan area of Columbia has
a population of 143,000 and the
City of Columbia has a population
of 87,000. The City of Spartanburg
has a population of 37,000. The
City of Middlesborough has a pop-
ulation of 14,500.
(c) Counterproposal of Spartan
Radiocasting Company. Spartan
Radiocasting Company requested
the assignment of VHF Channel 7
to Spartanburg by deleting this as-
signment from Columbia and mak-
ing the following changes in the
assignments proposed in the Third
Notice :
Broadcasting Company, Tuscaloosa,
Alabama; Radio Athens, Inc., Ath-
ens, Georgia; The Broadcasting
Company of the South and Inter-
city Advertising Company, Char-
lotte, North Carolina; Atlanta
Newspapers, Inc., Atlanta, Georgia;
Marseco Broadcasting Company,
Palmetto Broadcasting Corp., and'
the City of Columbia, Columbia,
S. C.
(f) Marseco Broadcasting Com-
pany, Palmetto Broadcasting Corp.,
and the City of Columbia urged
that Columbia is the Capital of the
State, that it is the largest city in
the State and that it is centrally
located within the State, that the
population of the City of Columbia
is 104,843 which is more than twice
the population of the City of Spar-
tanburg and is entitled under Sec-
tion 307(b) of the Communications
Act to a second VHF channel in
preference to a first VHF to the
City of Spartanburg. It was fur-
ther urged that the economic im-
portance and educational interests
of the City of Columbia justified
Third Notice
Counterproposal
VHF Chan- UHF Chan- VHF Chan-
City
nel No.
nel No.
nel No.
nel No.
University, Ala.
*7
*2f
Rome, Ga.
9
59
7f
59
Middlesborough, Ky.
7
57
lOf
57
State College, Miss.
*2
*4f
Columbia, S. C.
7, 10
*19, 25
f, 10
*19, 25
Spartanburg, S. C.
17
7t
17
Chattanooga, Tenn.
3, 12
43, 49, *55
3, 9+
43, 49, *55
Knoxville, Tenn.
6, 10
*20, 26
6, 12f
*20, 26
157 The Charlotte and Winston-Salem
educational reservations are discussed
and finalized in another portion of this
Report.
(d) Statement in Support of
Spartan Radiocasting Company
Counterproposal. Spartan Radio-
casting Company urged that the
assignment of VHF Channel 7 to
Spartanburg in lieu of the assign-
ment of that channel to Columbia,
South Carolina, would result in a
fairer, more efficient and equitable
distribution of the available fre-
quencies. It was contended that
under the Commission's proposed
assignments no Grade A VHF
service would be available to a
substantial number of persons in
the Spartanburg area, and that in
view of the size and particularly
the economic importance of Spar-
tanburg as compared with Colum-
bia that the assignment of Channel
7 to Spartanburg is to be preferred.
It was further urged that the oper-
ation of Channel 7 at Spartanburg
would render service to a greater
area and population than would
the operation of this channel at
Columbia. With respect to the pop-
ulation of the respective communi-
ties it was asserted by Spartan
Radiocasting Company that Spar-
tanburg County, in which the City
of Spartanburg is located,* has a
population of 150,349 whereas
Richland County, in which the City
of Columbia is located has a popu-
lation of 142,565. The counter-
proposal would result in a 188 mile
co-channel assignment separation
on Channel 2 between University,
Alabama, and WSB-TV at Atlanta
in Zone II.
(e) Oppositions and Conflicting
Counterproposals to the Spartan
Radiocasting Company Counterpro-
posal. Oppositions and conflicting
counterproposals were filed by the
following parties; Meridian Broad-
casting Company, Meridian, Mis-
sissippi; Southeastern Broadcast-
ing Company and Middle Georgia
Broadcasting Company, Macon,
Georgia; Johnstown Broadcasting
Company and Voice of Dixie, Inc.,
Birmingham, Alabama; Tuscaloosa
assigned a first VHF assignment
before another community will be
assigned a second VHF assign-
ment. In view of the size of the
City of Spartanburg and the ex-
tensive population living in the
surrounding area in Spartanburg
County, we believe the record re-
quires the deletion of one of the
two VHF assignments proposed
for Columbia so that Spartanburg
may receive a first VHF assign-
ment. However, because of the
mileage separation of 188 miles on
Channel 2 between University,
Alabama, and Atlanta, Georgia
(WSB-TV), the Commission is un-
able to grant the proposal of Spar-
tan Radiocasting Company. Chan-
nel 7, however, may be assigned
to Spartanburg by the deletion of
that channel from Middlesborough,
Kentucky, a city of 14,500. We be-
lieve, on the basis of the record, in
view of the size and importance of
Spartanburg and the extensive
population surrounding Spartan-
burg that Channel 7 should be de-
leted from Middlesborough, Ken-
tucky, in order to make possible the
assignment of Channel 7 to Spar-
tanburg. We believe, however, in
view of these reassignments that
Channel 67 should be assigned to
Columbia, South Carolina, and
Channel 63 to Middlesborough,
Kentucky.
Final Assignments and
Reservation
763. The following assignments
are adopted:
Columbia, S. C.
Spartanburg, S. C.
Middlesborough, Ky.
BROADCASTING • Telecasting
10 *19, 25, 67
7 17
57, 63
CHARLESTON, CLEMSON AND
GREENVILLE,
SOUTH CAROLINA
764. (a) Proposed Assignments
and Reservations. In the Third
Notice the Commission proposed
the following assignments and
reservations :
City
Charleston 2, 5, *13
Greenville 4 23, *29
No channel was assigned to Clem-
son in the Third Notice.
(b) Charleston Educational Res-
ervation. The JCET supported the
reservation of Channel 13 in
Charleston for non-commercial
educational use. Attached to its
filing were statements of support
from the Medical College of the
State of South Carolina and the
Charleston Public Schools at
Charleston. The College stated
that it has under construction a
large teaching hospital and labora-
tory addition, and has provided in
plans and specifications for the
development of educational tele-
vision. No objection was made to
the proposed reservation.
(c) Clemson Educational Reser-
vation. Clemson Agricultural Col-
lege requested that a channel be i
assigned to Clemson and that it be
reserved for educational use. Clem-
son College stated that it origi- ,
nates remote live broadcasts which i
are carried by Radio Stations
WSPA, Spartanburg, and WIS,
Columbia and that it furnishes a
transcription service to 26 radio
stations. The Board of Trustees
indicated that they are planning to
survey the matter of costs of con-
April 14, 1952 Part II Final TV Report • Page 91
the retention of the second VHF
channel in Columbia. Further, it
was urged that evidence adduced
on behalf of the counterproposal
of Spartan Radiocasting Company
did not include data with respect
to the UHF services that would be
available to the area that would
be served by the operation of
Channel 7 in Spartanburg and that
in fact between four and eleven
other services would be available
to the Grade B service area of a
station operating on Channel 7 in
Spartanburg.
Columbia
760. The Columbia Educational
Reservation. The JCET supported
the reservation of Channel 19 at
Columbia for non-commercial edu-
cational use. Attached to its filing
was a sworn statement of Benedict
College at Columbia expressing a
definite interest in the channel.
The JCET submitted sworn state-
ments of support from the Mayor
of Columbia, The University of
South Carolina at Columbia, and
the Superintendent of Schools in
Columbia,. No objections to the
proposed reservation were filed.
Conclusions: Columbia
Educational Reservation
761. On the basis of the record
the reservation of Channel 19 at
Columbia for non-commercial edu-
cational use is finalized.
Conclusions: Additional VHF
Assignment to Spartanburg
762. We believe on the basis of
the record that a VHF channel
should be assigned to Spartanburg
as proposed by Spartan Radio-
casting Company. We have in this
Report consistently followed the
policy that cities of the size and
importance of Spartanburg will be
J
struction and operation of a tele-
vision station, and that a television
station would be used in the agri-
cultural extension program of the
College. Since Clemson has a popu-
lation of approximately 3,000, the
College stated that it was unlikely
that a commercial station would be
established in the community.
(d) Statement in Support of
Greenville Assignments. Greenville
News-Piedmont Company, Green-
ville, South Carolina, supported the
Commission's proposed assignments
: for Greenville. It was asserted
that the assignments proposed by
the Commission meet the Commis-
, sion's standards for minimum sep-
aration of co-channel and adjacent
' channel stations; that the opera-
' tion of a VHF channel in Green-
ville would render service to a
! substantial population and area;
£ that the wholesale and retail trade
[ sales each approximate one-half
'(. billion dollars and that there are
more than 100,000 employees with-
i in the coverage area of the station
| with a payroll of nearly a quarter
| of a million dollars. It was asserted
i that the importance of the area
I establishes the need for the assign-
I ments proposed by the Commission.
] No oppositions to the Commission's
* proposed assignments for Green-
; ville have been filed in this pro-
I ceeding.
I (e) The Greenville Educational
I Reservation. Furman University
| at Greenville and JCET supported
| the reservation of Channel 29 in
| Greenville for use by a non-com-
I mercial educational station. The
I University stated that it was sur-
1 veying the costs of construction
} and operation. The University re-
' ported that it has assets amount-
i ing to over 5 million dollars, and
j in addition is one of the beneficiar-
] ies in the Duke Endowment to the
i extent of 5 percent of the income
I from a fund of $40,000,000. The
; JCET submitted a statement of
1 the School District of Greenville
I County in support of the reserva-
3 tion. No objection was made to
the proposed reservation.
Conclusions
765. On the basis of the record
the following assignments and res-
ervations are adopted:
Charleston 2, 5, *13
Clemson *68
' Greenville 4 23, *29
ATHENS, ATLANTA, MACON,
GEORGIA
766. (a) Proposed Assignments
and Reservations. In the Third
\ Notice the Commission proposed
| the following assignments and res-
ervations :
City
Inc., to show cause why the license
of WLTV (formerly WSB-TV)
should not be modified to specify
operation on Channel 11 in lieu of
Channel 8. No opposition to the
Order to Show Cause was filed by
Broadcasting, Inc. The Fort In-
dustry Company is licensed for the
operation of Station WAGA-TV,
Atlanta on Channel 5. Atlanta
Newspapers, Inc., has a construc-
tion permit for Station WSB-TV,
Atlanta, on Channel 2 an is oper-
ating under special authority.
Athens
767. (a) The Athens Educational
Reservation. The University of
Georgia supported the reservation
of Channel 8 in Athens for non-
commercial educational use. _ The
University described its experience
in producing radio and television
programs over commercial stations.
The University stated that its com-
mittee on television has been con-
sidering the problems presented by
the construction and operation of
an educational tele^sis'ion station
including such matters as the serv-
ices to be rendered, programming
methods, the cost of installation
and annual operating costs, and
the administrative organization. It
estimated that the cost of con-
structing a television station would
be between $250,000 and $300,000,
and that by utilizing staff person-
nel it could operate with an annual
budget of $100,000.
(b) Counterproposals of Radio
Athens, Inc. Radio Athens, Inc.
submitted two alternative counter-
proposals for the additional assign-
ment of one commercial VHF
channel to Athens. The first alter-
native counterproposal requested
the reservation of UHF Channel
60 for non-commercial use in lieu
of Channel 8 and the assignment
of Channel 8 in Athens for com-
mercial use. The second alternative
proposal requested the assignment
of VHF Channel 11 in Athens by
making the following changes in
the assignments proposed in the
Third Notice:
173 miles; that the closest adjacent
channel separation under the coun-
terproposal would be between At-
lanta on Channel 7 and Athens on
Channel 8 at a distance of 60 miles.
It was further urged that the
counterproposal would assign a
second channel to Huntsville, Ala-
(e) The counterproposal would,
in addition, result in a co-channel
assignment separation of 185 miles
on Channel 7 between Atlanta and
University, Alabama, in Zone II.
(f) Oppositions and Conflicting
Counterproposals to the Radio
Athens Counterproposal. Opposi-
tions and conflicting counterpro-
posals were filed by the following
parties : Southeastern Broadcast-
ing Company and Middle Georgia
Broadcasting Company, Macon,
Georgia; Spartan Radiocasting
Company, Spartanburg, South
Carolina; WEAS, Inc., Decatur,
Georgia ; Georgia Institute of Tech-
nology, Atlanta, Georgia; Johns-
town Broadcasting Company and
Voice of Dixie, Inc., Birmingham,
Alabama; Broadcasting, Inc., At-
lanta, Georgia and WJKL, Inc.,
Johnson City, Tennessee.
Atlanta
768. (a) Counterproposals of
WEAS, Inc., Decatur, Georgia and
Georgia Institute of Technology,
Atlanta, Georgia. WEAS, Inc. re-
quested the assignment of Channel
8 to Atlanta by the deletion of that
channel from Athens, where it was
proposed to be reserved by the
Commission for non-commercial
educational use. In identical coun-
terproposals the Georgia Institute
of Technology and WEAS, Inc., re-
quested the additional assignment
of Channel 7 to Atlanta. The addi-
tion of Channel 7 to Atlanta would
be accomplished with no other
changes in the assignments pro-
posed in the Third Notice.
(b) Statement in Support of the
WEAS and Georgia Institute of
Technology, Counterproposal. In
support of its counterproposals to
assign Channel 8 to Atlanta by de-
Counterproposal
Third Notice
Athens
Atlanta
Macon
*8
2, 5, 11
13
60
*30, 36
*41, 47
(b) Census Data. The City of
,) Athens has a population of 28,'000.
'(The standard metropolitan area of
,k Atlanta has a population of 672,000
f and the City of Atlanta has a popu-
lation of 331,000. The standard
^metropolitan area of Macon has a
population of 135,000 and the City
! of Macon has a population of
1 70,000.
(c) Existing Stations. Broad-
'j casting, Inc., is licensed for the
j operation of Station WLTV, At-
fflanta, Georgia, on Channel 8. The
'•(Commission ordered Broadcasting,
vjlnc, formerly Atlanta Newspapers,
[Page 92 • April 14, 1952 Part II Final TV Report
Huntsville, Ala.
Athens, Ga. *8
Atlanta, Ga. 2, 5, 11
(c) Statement in Support of
Radio Athens Counterproposals. In
support of the request for the res-
ervation of a UHF channel in lieu
of a VHF channel in Athens for
non-commercial educational use,
Radio Athens asserted that it had,
in the operation of Station WRFC,
cooperated with the University in
the broadcast of educational pro-
grams; that the construction of an
educational station would be de-
layed for a long period of time;
and that commercial interests
would construct a station immedi-
ately in order to meet the need for
television service.
(d) In support of the counter-
proposal to add Channel 11 to
Athens it was urged that the oper-
ation of Channel 11 in Athens
would meet the Commission's re-
quirements for minimum separa-
tion of co-channel and adjacent
channel stations; that the closest
co-channel separation resulting
from the operation of Channel 11
in Athens would be at Johnson
City, Tennessee, at a distance of
lit
*8, llf
2, 5, 7f
31
60
*30, 36
leting this assignment from Athens
WEAS urged that the Atlanta
area was the most important cen-
ter of industry and population in
the entire south and that a nation-
wide television service required at
least four commercial VHF sta-
tions in Atlanta. It was further
asserted that Atlanta would be de-
prived of service by one of the
major networks unless it was' as-
signed four commercial VHF
channels.
(c) In support of the identical
counterproposal of Georgia Insti-
tute and WEAS it was urged that
the assignment of Channel 7 to At-
lanta would not violate any of the
Commission's standards for mini-
mum separation of co-channel and
adjacent channel stations; that the
nearest co-channel assignment re-
sulting from its counterproposal
would be at University, Alabama,
a distance of 185 miles, and the
nearest adjacent channel assign-
ment would be Channel 8 at
Athens, Georgia, at a distance of
60 miles. It was further urged that
the assignment of Channel 7 to
Atlanta would result in a net gain
of VHF service to a substantial
area and population.
(d) Conflicting Counterproposals
to the WEAS and Georgia Institute
of Technology Counterproposals.
Conflicting counterproposals were
filed by the following parties:
Radio Athens, Inc., Athens, Geor-
gia ; Southeastern Broadcasting
Company and Middle Georgia
Broadcasting Co., Macon, Georgia;
Johnstown Broadcasting Co. and
Voice of Dixie, Inc., Birmingham,
Alabama ; Spartan Radiocasting
Co., Spartanburg, S.C.; and Broad-
casting Company of the South and
Intercity Advertising Co., Char-
lotte, North Carolina.
(e) The Atlanta Educational Res-
ervation. The Atlanta Board of
Education supported the reserva-
tion of Channel 30 in Atlanta for
non-commercial educational use.
The Board of Education stated
that it has been licensed to operate
a non-commercial educational FM
station, WABE-FM since 1949;
that the facilities of this station
have been made available to six
public school systems, serving 4,100
classrooms and 125,000 students;
and that the Board has one of the
finest film libraries which would
be available for use on television.
It was also stated that various FM
programs produced by the Board
could be adopted for television
presentation. No objection was
filed to the proposed reservation.
Macon
769. (a) The Macon Educational
Reservation. The JCET supported
the reservation of Channel 41 in
Macon, Georgia, and submitted a
statement in support of this reser-
vation from Mercer University at
Macon. No objections to the pro-
posed reservation were filed.
(b) Joint Counterproposal of
Southeastern Broadcasting Com-
pany and Middle Georgia Broad-
casting Company. In a joint coun-
terproposal Southeastern Broad-
casting Company and Middle Geor-
gia Broadcasting Company re-
quested the additional assignment
of Channel 7 to Macon, Georgia.
No other changes in the assign-
ments proposed in the Third No-
tice were requested.
(c) Statement in Support of
Southeastern Broadcasting Com-
pany and Middle Georgia Broad-
casting Company Counterproposal.
It was urged that the assign-
ment of Channel 7 to Macon
was in accordance with the Com-
mission's standard for minimum
separation of eo - channel and
adjacent channels. It was stated
that the closest co- channel
separation to Macon on Channel 7
would be at Columbia, South Caro-
lina, at a distance of 170 miles.
Further it was urged that the op-
eration of Channel 7 at Macon
would result in a net gain of serv-
ice to a substantial area and popu-
lation.
(d) Oppositions and Conflicting
Counterproposals to Southeastern
Broadcasting Company and Middle
Georgia Broadcasting Company
Counterproposal. Oppositions and
conflicting counterproposals were
filed by the following parties:
Radio Athens, Inc., Athens, Geor-
gia; WEAS, Inc., Decatur, Georgia;
Georgia Institute of Technology,
Atlanta, Georgia; Spartan Radio-
casting Company, Spartanburg,
South Carolina; Broadcasting
BROADCASTING • Tel,
Company of the South and Inter-
city Advertising Company, Char-
lotte, North Carolina and Marseco
Broadcasting Company, Columbia,
South Carolina.
Conclusions: Athens Educational
Reservation
770. The request of Radio
Athens, Inc., for the shift of the
educational reservation in Athens
to a UHF channel is based on the
asserted need of that city for the
assignment of a VHF commercial
channel. The request of WE AS,
Inc., for the deletion of Channel 8
from Athens in order to assign
that channel to Atlanta is based on
the asserted need of Atlanta for a
fourth VHF channel. On the other
' hand, the University of Georgia
has established its interest in con-
structing a station to serve the
community and believes that the
maintenance of the reservation will
serve to aid the University in its
plan.
771. With respect to the re-
quest of WEAS, Inc., we find no
merit in the deletion of the only
VHF channel from Athens to pro-
vide a fourth VHF channel to At-
lanta. With respect to both re-
quests for the deletion of the res-
ervation it is to be noted that
Athens has been designated as a
"primarily educational center." In
the Third Notice, we stated that
we would reserve, where possible,
a VHF channel for non-commercial
use in primarily educational cen-
ters. We see no basis in the record
for deviating here from this policy.
Accordingly, the counterproposal
of Radio Athens. Inc., is denied in
so far as it requests the reserva-
tion of a UHF channel in lieu of
a VHF channel in Athens for non-
commercial educational use; and
the counterproposal of WEAS,
Inc., for the deletion of Channel 8
from Athens is denied. The reser-
vation of VHF Channel 8 in Athens
for non-commercial educational use
is finalized.
Conclusions: Requests for
Additional VHF Assignments in
Athens, Atlanta and Macon
772. The counterproposals seek-
ing the additional assignment of a
VHF channel to Athens, Atlanta
and Macon, respectively would re-
sult in the following co-channel as-
signment separations below 190
miles in Zone II:
Athens
Atlanta
Macon
60
*30, 36
*41, 47
COLUMBUS AND SAVANNAH,
GEORGIA, EDUCATIONAL
RESERVATIONS
776. (a) Proposed Reservations.
In the Third Notice the Commis-
sion proposed to reserve the follow-
ing assignments for non-commer-
cial educational use:
VHF Chan- UHF Chan-
City nel No. nel No.
Columbus *34
Savannah *9
(b) Columbus. The JCET sup-
ported the reservation of Channel
34 in Columbus for non-commercial
educational use. No objection was
made to the reservation.
(c) Savannah. The JCET sup-
ported the reservation of Channel
9 in Savannah for non-commercial
educational use. No objection was
made to the proposed reservation.
Conclusions
777. On the basis of the record
the reservation of Channels 34 and
9. in Columbus and Savannah, re-
spectively, for non-commercial edu-
cational use is finalized.
DAYTONA BEACH AND
TALLAHASSEE, FLORIDA
778. (a) Proposed Assignments
and Reservation. In the Third
Notice the Commission proposed
the following assignments and res-
ervation :
City :
Daytona Beach 2
Tallahassee 2, *11 24
(b) The foregoing proposed as-
signments would result in a sep-
aration of 214 miles between Day-
tona Beach and Tallahassee on
Channel 2 in Zone III.
(c) Census Data. The City of
Daytona Beach has a population of
30,000. The City of Tallahassee
has a population of 27,000.
(d) Tallahassee Educational Res-
ervation. The JCET and Florida
State University supported the res-
ervation of VHF Channel 11 in
Tallahassee for non-commercial
educational use. The University
stated that the reservation was
necessary to provide it with the
time to obtain funds and organize
Counterproposal
Channel
11
Radio Athens, Inc. (II)
Radio Athens, Inc. (II) 7
WEAS. Inc. & Ga. Inst, of Tech. 7
S. E. Broadcasting Co. & Middle .
Georgia Broadcasting Co. 7
Since the minimum separation of
co-channel stations in Zone II is
190 miles these counterproposals
must be denied. Accordingly, the
counterproposals of Radio Athens,
WEAS, Inc., Georgia Institute of
Technology, Southeastern Broad-
casting Company and Middle Geor-
gia Broadcasting Company, are
denied.
773. An appropriate authoriza-
tion will be issued to Broadcasting,
Inc.. to specify operation of WLTV
on Cannel 11.
Conclusions: Atlanta and Macon
Educational Reservations
774. On the basis of the record
the reservation of Channel 30 in
Atlanta and Channel 41 in Macon
are finalized.
Final Assignments and
Reservations
775. The following assignments
and reservations are adopted:
BROADCASTING • Telecasting
Athens— Johnson City
Atlanta — University
Atlanta — University-
Mac on — C olumbia
its resources. No objection to the
reservation was filed.
Conclusions: Deletion of Proposed
VHF Assignment
779. In the Third Notice the
Commission proposed the assign-
ment of Channel 2 to Daytona
Beach and Tallahassee at a separ-
ation of 214 miles in Zone III.
Since this separation in Zone III
is below the minimum adopted here-
in for zone III we ai'e required to
delete one of the two assignments
to comply with the separation re-
quirements. The population of
Daytona Beach is somewhat larger
than the population of Tallahassee
and Channel 2 is the only assign-
ment proposed for Daytona Beach.
On the other hand three channels
were proposed to be assigned to
Tallahassee. In view of the rela-
tive size of these cities and the
number of channels proposed to be
assigned to these cities, we believe
the deletion of Channel 2 from Tal-
lahassee and the assignment of
that channel to Daytona Beach is
warranted. In replacement for
Channel 2 in Tallahassee we are
assigning UHF Channel 51.
Conclusions: Tallahassee
Educational Reservation
780. On the basis of the record
the reservation of Channel 11 in
Tallahassee for non-commercial
educational use is finalized.
Final Assignments and
Reservation
781. The following assignments
and reservation are adopted:
City
PENSACOLA, FLORIDA,
ALBANY, GEORGIA AND
JACKSON, MISSISSIPPI
782. (a) Proposed Assignments
and Reservations: In the Third
Notice the Commission proposed
the following assignments and res-
ervations :
VHF Chan-
UHF Chan-
City
nel No.
nel No.
Pensacola
3, 10
15, *21
Albany
10
25
Jackson
3, 12
*19, 25
(b) The foregoing pre
signments would result in the fol-
lowing separations below 220 miles
in Zone III:
Channel Cities Separation
(c) Census Data. The City of
Pensacola has a population of
43,000. The City of Albany has a
population of 31,000. The standard
metropolitan area of Jackson has
a population of 142,000. The City
of Jackson has a population of
98,000.
Pensacola
783. The Educational Reserva-
tion. C. P. Mason, Mayor of Pensa-
cola, supported the reservation of
UHF Channel 21 in Pensacola for
non-commercial educational use.
No objection to the reservation was
filed.
Jackson
784. (a) Counterproposal of
Lamar Life Insurance Co., Jackson,
Mississippi. Lamar Life Insurance
Company requested the additional
assignment of VHF Channel 5 to
Jackson by making the following
changes in the assignments pro-
~ in the Third Notice:
(c) Oppositions and Conflicting
Counterproposals to the Lamar
Life Insurance Co. Counterproposal.
The following parties filed opposi-
tions and conflicting counterpro-
posals to the counterproposal of
Lamar Life Insurance Co.: Gid-
dens and Rester, Mobile, Alabama;
the Houston Post Co., licensee of
Station KPRC-TV, Houston, Tex-
as; Voice of Longview, Longview,
Texas; and Deep South Broadcast-
ing Co., Montgomery, Alabama.
(d) The Jackson Educational
Reservation. The JCET supported
the reservation of UHF Channel
19 in Jackson for non-commercial
educational use. No objection to
the reservation was filed.
Conclusions: Deletion of
Proposed Assignment
785. In the Third Notice the
Commission proposed the assign-
ment of Channel 3 to Pensacola
and to Jackson at a separation of
218 miles; and the assignment of
Channel 10 to Pensacola, and to
Albany at a separation of 199
miles. Since these separations are
below the minimum for Zone III
we are required to delete one as-
signment of Channel 3 and one
assignment of Channel 10 to pro-
vide the requisite seperations.
786. With respect to Channel 10
we are presented with the choice
of deleting that channel from Pen-
sacola or Albany. The City of
Pensacola with a population of 43,-
000 is somewhat larger than the
City of Albany. In the Third
Notice two VHF and two UHF
channels were proposed to be as-
signed to Pensacola, and only one
VHF and one UHF channel were
proposed to be assigned to Albany.
In view of the fact that Channel
10 is the only channel proposed for
Albany we believe that the deletion
of that channel from Pensacola
and the assignment to Albany is
warranted. In replacement for
Channel 10 in Pensacola we are
assigning UHF Channel 46. With
respect to Channel 3 we are pre-
sented with the choice of deleting
that channel from Pensacola or
from Jackson. The City of Jackson
has a population of 98,000 and the
standard metropolitan area has a
population of 142,000. In the Third
Notice we proposed the assignment
of two VHF and two UHF chan-
nels to Jackson. Since our decision
herein has deleted Channel 10 from
Pensacola, there remains assigned
to that city only one VHF channel.
It is our view that the deletion of
the second channel assigned to
Third Notice
Proposal
Jackson
Mobile
Pensacola
3, 12 *19, 25 3, 5f , 12 *19, 25
5,8 *42, 48 8, 10f *42, 48
3,10 15,*21 3,5f 15,*21
(b) Statement in Support of
Lamar Life Insurance Co. Counter-
proposal. It was asserted that the
assignment of VHF Channel 5 to
Jackson would not result in the re-
duction of the number of VHF as-
signments proposed by the Com-
mission for any other city in the
Third Notice; and that the lowest
co-channel separation resulting un-
der the counterproposal would be
Lafayette, Louisiana, on Channel
5 at a distance of 180 miles. The
counterproposal would, in addition,
result in the following co-channel
assignment separations below 220
miles in Zone III:
Channel Ci
Jackson is to be preferred to the
deletion of the only remaining
VHF channel assigned to Pensa-
cola. In replacement for VHF
Channel 10 in Jackson we are as-
signing UHF Channel 47.
Conclusions: Request for VHF
Assignment in Jackson
787. Since the counterproposal
of Lamar Life Insurance Company
for the assignment of Channel 5 to
Jackson would create a co-channel
assignment separation of 180 miles
between Jackson and Lafayette,
Louisiana, on Channel 5, 218 miles
between Pensacola, Florida, and
Mileage
Jfensacola, Fla.-Jackson, Miss.
Mobile, Ala. -Baton Rouge, La.
April 14, 1952 Part II Final TV Report • Page 93
Jackson, Miss., on Channel 5, and
188 miles between Mobile, Alabama
and Baton Rouge, Louisiana, on
Channel 10, in Zone III, the coun-
terproposal is denied.
Conclusions: Jackson Educational
Reservation
788. On the basis of the record
the reservation of UHF Channel
21 in Pensacola and UHF Channel
19 in Jackson are finalized.
Final Assignments and
Reservations
789. The following assignments
and reservations are adopted:
VHF Chan-
UHF Chan-
City
nel No.
nel No.
Pensacola, Fla.
15, *21, 46
Albany, Ga.
10
25
Jackson, Miss.
12
*19, 25, 47
AUBURN, MOBILE, AND
UNIVERSITY, ALABAMA
EDUCATIONAL RESERVATIONS
790. (a) Proposed Reservations.
In the Third Notice the Commis-
sion proposed the following reser-
vations for non-commercial educa-
tional use:
VHF Chan- UHF Chan-
City nel No. nel No.
Auburn *56
Mobile *42
University *7
(b) Auburn. The Alabama Poly-
technic Institute and JCET sup-
ported the reservation of Channel
56 in Auburn for non-commercial
educational use. No objection was
filed to this proposed reservation.
(c) Mobile. The JCET and the
Mobile Public Schools supported
the reservation of Channel 42 in
Mobile for non-commercial educa-
tional use. No objection to the pro-
posed reservation was filed.
(d) University. The University
of Alabama supported the reser-
vation of Channel 7 in University
for non-commercial educational
use, and submitted letters in sup-
port of the reservation of VHF
Channel 7 from the Superinten-
dent, City Schools, Tuscaloosa, Ala-
bama, the Superintendent of the
Tuscaloosa County Schools and the
State Superintendent of Education.
The University of Alabama stated
through its President that it has
had more than twenty years of
experience in educational radio
broadcasting and that "It is our
sincere hope that we shallbe able
to begin operating our own tele-
vision station within a period of
two or three years following the
final allocation of television chan-
nels." No one objected to the pro-
posed reservation of VHF Channel
7 for educational purposes in Uni-
versity, Alabama.158
Conclusions
791. On the basis of the record,
the following reservations for non-
u> The Tuscaloosa Broadcasting Com-
pany, Tuscaloosa, Ala., proposed as part
of one of its plans to add a VHF chan-
nel in Tuscaloosa to shift the VHF
channel in University, Ala., from VHF
Channel 7 to VHF Channel 2. The same
shift for University, Ala., was proposed
by the Voice of Dixie, Inc., Birming-
ham, Ala., as part of its plan to add
VHF Channel 7 to Birmingham. Neither
company objected to the reservation of
a VHF channel in University, Ala. The
Commission has, however, in another
portion of this Report denied the re-
quests of the Tuscaloosa Broadcasting
Company, Tuscaloosa, Ala., and the
Voice of Dixie, Inc., Birmingham, Ala.
Accordingly, no shift in the proposed
VHF reservation is required.
commercial educational use are
finalized:
VHF Chan-
nel No.
UHF Chan-
nel No.
Auburn *56
Mobile *42
University *7
BIRMINGHAM, MONTGOMERY,
AND TUSCALOOSA, ALABAMA
792. (a) Proposed Assignments
and Reservations. In the Third
Notice the Commission proposed
the following assignments and res-
ervations :
VHF Chan-
nel No.
UHF Chan-
nel No.
Birmingham
Montgomery
Tuscaloosa
no, 13
12
42, 48
20, *26, 32
45, 51
(b) Census Data. The standard
metropolitan area of Birmingham
has a population of 559,000 and the
City of Birmingham has a popula-
tion of 326,000. The standard
metropolitan area of Montgomery
has a population of 139,000 and
the City of Montgomery has a
population of 107,000. The City of
Tuscaloosa has a population of
46,000.
(c) Existing Stations. Voice of
Alabama, Inc., is licensed for the
operation of Station WAFM-TV,
Birmingham, Alabama, on Chan-
nel 13. Birmingham Broadcasting
Company is licensed for the opera-
tion of Station WBRC-TV, Bir-
mingham, Alabama, on Channel 4.
The Commission ordered Birming-
ham Broadcasting Company to
show cause why the license of
WBRC should not be modified to
specify operation on Channel 6 in
lieu of Channel 4. Birmingham
Broadcasting Company stated that
it did not object to the modification
of license of WBRC-TV to specify
Channel 6.
Birmingham
793. (a) The Birmingham Edu-
cational Reservation. The Jefferson
County Board of Education and
the JCET supported the reserva-
tion of Channel 10 in Birmingham
for non-commercial educational
use. The Jefferson County Board
of Education requested the per-
manent reservation of VHF Chan-
nel 10 until the five public school
systems and three institutions of
higher learning in Jefferson
County could perfect arrangements
for establishing and maintaining
an educational television station.
(b) Counterproposals of Johns-
ton Broadcasting Company and
Voice of Dixie, Inc., Birmingham,
Alabama. Johnstown Broadcasting
Company and Voice of Dixie, Inc.,
in separate counterproposals, re-
quested the additional assignment
of Channel 7 to Birmingham.
Johnstown Broadcasting Company
requested the assignment of Chan-
nel 7 by making the following
changes in the assignments pro-
posed in the Third Notice:
Voice of Dixie, Inc., requested the
additional assignment of Channel
7 by making the following changes
in the assignments proposed in the
Third Notice:
nel 3 to Montgomery and the other
changes requested in the counter-
proposal are in accordance with
the Commission's standards for
Third Notice
Counterproposal
VHF Chan-
UHF Chan-
VHF Chan-
UHF Chan
City
nel No.
nel No.
nel No.
nel No.
Birmingham, Ala.
6, *10, 13
42, 48
6, 7f, *10, 13
42, 48
University, Ala.
*7
*2f
Meridian, Miss.
11
30, *36
4f
30, *36
State College, Miss.
*2
*8f
West Point, Miss.
8
56
lit
56
(c) Statement in Support of
Johnston Broadcasting Company
and Voice of Dixie, Inc. Counter-
proposals. In support of both coun-
terproposals for the additional
assignment of Channel 7 to Bir-
mingham it was urged that two
stations are presently on the air
in Birmingham and that there are
60,000 sets in the area that would
receive service from the operation
of an additional VHF station in
that community. It was also urged
that UHF stations are undesirable
in the Birmingham area because
of the mountainous terrain, and
because licensees of UHF stations
would not be able to compete suc-
cessfully with VHF operations. In
addition it was urged by Voice of
Dixie, Inc., that a grant of its
counterproposal would permit the
operation of Channel 11 in Biloxi
as requested by Deep South Broad-
casting Company. The counterpro-
posals would result in the follow-
ing co-channel assignment separa-
tions :
minimum co-channel and adjacent
channel station separation. It was
stated that the nearest co-channel
assignment to Montgomery on
Channel 3 would be at Chattanooga
at a distance of 193 miles and that
the nearest adjacent channel would
be at Columbus, Georgia, on Chan-
nel 4 at a distance of 77 miles. In
further support of the counterpro-
posal it was urged that the size,
economic importance and popula-
tion of Montgomery required the
assignment of a second VHF chan-
nel to that community. The coun-
terproposal would result in a 185-
mile co-channel assignment sep-
aration between Meridian, Miss.,
and New Orleans, La., on Channel
4 in Zone III.
(c) Oppositions and Counterpro-
posals to Deep South Broadcasting
University, Ala. — Atlanta, Ga.
(WSB-TV)
Meridian, Miss.-New Orleans, La.
(d) Oppositions and Conflicting
Counterproposals to Johnstown
Broadcasting Co. and Voice of
Dixie, Inc. Oppositions and con-
flicting counterproposals were filed
by the following parties: WEAS,
Inc. and Georgia Institute of
Technology, Atlanta, Georgia,
Radio Athens, Inc., Athens,
Georgia, Tuscaloosa Broadcasting
Co., Tuscaloosa, Ala., Spartan
Radiocasting Co., Spartanburg,
S. C, Atlanta Newspapers, Inc.
(now Broadcasting, Inc.), Atlanta,
Ga., and Deep South Broadcast-
ing Co., Montgomery, Ala.
Montgomery
794. (a) Counterproposal of
Deep South Broadcasting Company.
Deep South Broadcasting Company
requested the additional assign-
ment of VHF Channel 3 to Mont-
gomery by making the following
changes in the assignments pro-
in the Third Notice:
Co. Counterproposal. Oppositions
to the counterproposal of Deep
South Broadcasting Company were
filed by the following parties:
Loyola University of the South,
New Orleans, La., Lamar Life
Insurance Company, Jackson,
Miss., Meridian Broadcasting Co.,
Meridian, Miss., Tuscaloosa Broad-
casting Co., Tuscaloosa, Ala., Voice
of Dixie, Inc., and Johnston Broad-
casting Co., Birmingham, Ala.
(d) The Montgomery Educational
Reservation. The Montgomery
Public Schools and the JCET sup-
reported the reservation of Channel
26 in Montgomery for non-com-
mercial educational use. No Objec-
tion was filed to the proposed res-
ervation.
Third Notice
Counterproposal
City
VHF Chan-
nel No.
UHF Chan-
nel No.
VHF Chan-
nel No.
UHF Chan-
nel No.
Montgomery, Ala.
Pensacola, Fla.
Biloxi, Miss.
Meridian, Miss.
12
3, 10
13
11
20, *26, 32
15, *21
*44, 50
30, *36
3+, 12
10, 13f
lit
4t
20, *26, 32
15, *21
*44, 50
30, *36
(b) Statement in Support of
Deep South Broadcasting Company
Counterproposal. Deep South urged
that the assignment of VHF Chan-
Third Notice
Counterproposal
VHF Chan-
nel No.
UHF Chan-
nel No.
VHF Chan-
nel No.
Birmingham, Ala.
University, Ala.
State College, Miss.
6, 7t, *10, 13
*2t
*4t
Page 94 • April 14, 1952 Part II Final TV Report
Tuscaloosa
795. (a) Counterproposal of
Tuscaloosa Broadcasting Company.
Tuscaloosa Broadcasting Company
requested the additional assign-
ment of VHF Channel 2 to Tus-
caloosa. This additional assignment
42 48 of Channel 2 to Tuscaloosa would
be accomplished by the substitu-
tion of Channel 4 for educational
BROADCASTING • Telecasting
UHF Chan-
nel No.
_
use in State College, Miss., as fol-
lows: 159
Johnstown Broadcasting Co., Voice
of Dixie, Inc., Deep South Broad-
Third Notice
Counterproposal 1
(b) Statement in Support of
Tuscaloosa Broadcasting Co. Coun-
terproposal. It was urged that the
additional assignment of Channel
2 to Tuscaloosa would meet the
Commission's standards for mini-
mum separation of co-channel and
adjacent channel stations. It was
urged that the operation of Chan-
nel 2 in Tuscaloosa would provide
service to a substantial area and
population. The counterproposal
would result in a 188 mile co-chan-
nel assignment separation between
University and WSB-TV at At-
lanta on Channel 2 in Zone II.
(c) Oppositions and Conflicting
Counterproposals to Tuscaloosa
Broadcasting Co. Counterproposal.
Oppositions and conflicting coun-
terproposals were filed by the fol-
lowing parties : Spartan Radiocast-
ing Co., Spartanburg, S. C, John-
stown Broadcasting Co., and Voice
of Dixie, Inc., Birmingham, Ala.,
Deep South Broadcasting Co.,
Montgomery, Ala., Atlanta News-
papers, Inc., Atlanta, Ga., and
Meridian Broadcasting Co., Meri-
dian, Miss.
Conclusions: The Birmingham and
Montgomery Educational
Reservations
796. On the basis of the record
the reservations of Channel 10 in
Birmingham and Channel 26 in
Montgomery, for non-commercial
educational use are finalized.
Conclusions: Requests for
Additional VHF Assignments in
Birmingham, Montgomery and
Tuscaloosa
797. The counterproposals seek-
ing the additional assignment of a
VHF channel to Birmingham,
Montgomery, and Tuscaloosa, re-
spectively, would result in the fol-
lowing co-channel assignment sepa-
rations :
Counterproposal Channel
casting Co., and Tuscaloosa Broad-
casting Co. are denied.
799. Conclusions: Show Cause Or-
der. An appropriate authorization
will be issued to Birmingham
Broadcasting Company to specify
operation of Station WBRC-TV on
Channel 6 in lieu of Channel 4.
Final Assignments and
Reservations
800. The following assignments
and reservations are adopted:
Birmingham 6, *10, 13 42, 48
Montgomery 12 20, *26, 32
Tuscaloosa 45, 51
MERIDIAN, MISSISSIPPI
801. (a) Proposed Assignments
and Reservation. In the Third No-
tice the Commission proposes the
following assignments and reserva-
tion:
City
(b) Census Data. The City of
Meridian has a population of 42,-
000.
(c) Counterproposal of Meridian
Broadcasting Company, Meridian,
Mississippi. Meridian Broadcasting
Company requested the additional
assignment of VHF Channel 4 to
Meridian. No other changes in the
assignments proposed in the Third
Notice were requested. The coun-
terproposal of Meridian Broadcast-
ing Company is mutually exclusive
with the counterproposals of Tus-
caloosa Broadcasting Company,
Tuscaloosa, Ala., Voice of Dixie,
Inc., and Johnstown Broadcasting
Co., both of Birmingham, Ala.
Cities Miles Zone
Johnstown Broadcasting Co.
Voice of Dixie, Inc.
Voice of Dixie, Lac.
Deep South B/cng. Co.
Deep South B/cng. Co.
798. Since the minimum separa-
tions of co-channel stations in
Zones II and III are 190 and 220
miles, respectively, these counter-
proposals must be denied. Accord-
ingly, the counterproposals of
2
University- Atlanta
(WSB-TV)
188
n
2
University-Atlanta
188
ii
4
Meridian-New Orleans
185
in
4
Meridian-New Orleans
185
in
4
Unive rsity- Atlanta
(WSB-TV)
188
ii
However, it was suggested by Meri-
dian Broadcasting Company that
the conflict between the counter-
proposals requesting an additional
assignment to Tuscaloosa and
Meridian could be resolved as fol-
lows:
City
"» Tuscaloosa Broadcasting Company
Pled an alternate counterproposal re-
questing the additional assignment of
Channel 8 to Tuscaloosa. Tuscaloosa
Broadcasting Company made this alter-
native counterproposal contingent upon
the second alternative counterproposal
of WREC Broadcasting Service and
WMPS, Inc., Memphis, Tennessee. Un-
der the alternative counterproposal of
Tuscaloosa Broadcasting Company it
was requested that in addition to the
changes of the proposed assignments
in the Commission's Third Notice set
forth in the second alternative of the
Memphis proposal, Tuscaloosa Broad-
casting Company would make five other
changes in the Commission's proposed
assignments. Elsewhere in this Report
we have denied the second alternative
counterproposal of the Memphis par-
ties. Since the alternative counterpro-
posal of Tuscaloosa Broadcasting Com-
pany was made expressly contingent
upon the grant of that second alterna-
tive counterproposal of the Memphis
parties the alternative counterproposal
of the Tuscaloosa Broadcasting Com-
pany will not be discussed further.
BROADCASTING • Telecasting
(d) Statement in Support of
Meridian Broadcasting Company
Counterproposals. Meridian Broad-
casting Company urged that the
City of Meridian is the second lar-
gest city in the State of Missis-
sippi; that the size, population and
economic importance of Meridian
warrant the assignment of a sec-
ond VHF channel to that commu-
nity; that the population of the city
is largely rural and that television
service must be supplied to such
rural areas by the operation of
VHF stations rather than by the
operation of UHF stations. It was
urged that the operation of Channel
4 in Meridian, Mississippi, would
provide service to a substantial
area and population. The three
alternative counterproposals would
each result in a 185-mile co-channel
separation on Channel 4 between
Meridian and New Orleans in Zone
III.
(e) Oppositions and Conflicting
Counterproposals to Meridian Coun-
terproposals. In addition to the
two parties mentioned above oppo-
sitions and conflicting counterpro-
posals were filed by the following-
parties: Deep South Broadcasting
Co., Montgomery, Ala., and Spartan
Broadcasting Co., Spartanburg,
S. C.
(f) The Meridian Educational
Reservation. Meridian Municipal
Junior College and the JCET sup-
ported the reservation of Channel
36 in Meridian for non-commercial
educational use. No party objected
to the reservation.
Conclusions: Educational
Reservation
802. On the basis of the record
the reservation of Channel 36 in
Meridian, for non-commercial edu-
cational use is finalized.
Conclusions: Request for
Additional VHF Assignment in
Meridian
803. The counterproposals seek-
ing the additional assignment of
a VHF channel to Meridian would
result in a 185 mile co-channel as-
signment separation on Channel 4
between Meridian and New Orleans
in Zone III. Since the minimum
separation of a co-channel station
in Zone III is 220 miles this coun-
terproposal must be denied. Ac-
cordingly, the counterproposal of
Meridian Broadcasting Company is
denied.
1 Notice Counterproposal
VHF Chan- UHF Chan- VHF Chan- UHF Chan-
Tuscaloosa, Ala.
Meridian, Miss.
State College, Miss.
West Point, Miss.
Alternatively it was also sug-
gested by Meridian Broadcasting
Company that the conflict between
the counterproposals seeking an
additional assignment to Birming-
ham and Meridian could be resolved
as follows:
nel No.
nel No.
nel No.
nel No.
45, 51
2f
45, 51
11
30, *36
4f, 11
30, *36
*2
*8f
8
56
56
Final Assignments and
Reservation
804. The following assignments
and reservation are adopted:
VHF Chan- UHF Chan-
City nel No. nel No.
Meridian
11
30, *36
Third Notice
Counterproposal
Birmingham, Ala.
University, Ala.
Meridian, Miss.
State College, Miss.
West Point, Miss.
6, *10, 13 42, 48
*7
11 30, *36
6, 7t, *10, 13 42, 48
*2f
4f, 11 30, *36
*8f
f 56
BILOXI, STATE COLLEGE AND
UNIVERSITY, MISSISSIPPI
EDUCATIONAL
RESERVATIONS
805. (a) Proposed Reservations.
In the Third Notice the Com-
mission proposed the following
reservations for non-commercial
educational use:
Biloxi *44
State College *2
University *20
(b) Biloxi. The JCET supported
the reservation of Channel 44 at
Biloxi for non-commercial educa-
tional use. No objections were
filed to the reservation.
(c) State College. Mississippi
State College and the JCET sup-
ported the reservation of VHF
Channel 2 for a non-commercial
educational television station at
State College, Mississippi. It was
pointed out that Mississippi State
College is the land grant institu-
tion of the State and as such it
anticipated using television to
bring programs of interest to the
farm population of Mississippi. The
College also anticipated that the
television station would serve as an
important training ground for stu-
dents. Included with the Joint
Committee's filing was a sworn
statement of the Mississippi State
College for Women supporting the
reservation. ioj -No objection was
filed to the proposed reservation.
(d) University. The University
of Mississippi and the Board of
Trustees for State Institutions of
Higher Learning supported the
reservation of UHF Channel 20 in
University for non-commercial edu-
cational use. No objection was filed
to the proposed reservation.
CONCLUSIONS
806. On the basis of the record
the following reservations for non-
commercial educational use are
finalized:
VHF Chan- UHF Chan-
City nel No. nel No.
Biloxi *44
State CoUege *2
University *20
FORT LAUDERDALE,
GAINESVILLE, JACKSONVILLE,
ORLANDO, PANAMA CITY,
WEST PALM BEACH, FLORIDA
807. Proposed Assignments and
Reservations. In the Third Notice
the Commission proposed the fol-
lowing assignments and reserva-
tions:
VHF Chan- UHF Chan-
City nel No. nel No.
Fort Lauderdale 17, 23
Gainesville *5 20
Jacksonville 4, *7, 12 30, 36
Orlando 6, 9 18, *24
Panama City 7 *30, 36
West Palm Beach 5, 12 *15, 21
Fortv Lauderdale
808. (a) Census Data. The City
of Fort Lauderdale has a popula-
tion of 36,000.
(b) Counterproposal of Gore
Publishing Company. Gore Pub-
lishing Company requested the as-
signment of Channel 9 to Fort
leo Voice of Dixie, Inc., Birmingham,
Ala., Tuscaloosa Broadcasting Com-
pany, Tuscaloosa, Ala., Hoyt B. Wooten,
d b as WREC Broadcasting Service and
WMPS, Inc., Memphis, Tenn., and Spar-
tan Radiocasting Company, Spartan-
burg, S. C, proposed to delete VHF
Channel 2 from State College, Miss.,
and substitute another VHF channel
there as part of a plan to add another
VHF channel to their respective cities.
No such shift is required, however,
since these counterproposals have been
denied for the reasons stated elsewhere
in this Report.
April 14, 1952 Part II Final TV Report • Page 95
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April 14, 1952 Part II Final TV Report • Page 97
Lauderdale by making the fol-
lowing changes in the assignments
proposed in the Third Notice:
interference within the Grade B
service of the Albany station and
Fort Myers 11
Fort Lauderdale
Miami *2, 4, 7, 1(
West Palm Beach 5, 12
(c) Statement in Support of
Gore Publishing Company Coun-
terproposal. Gore Publishing Com-
pany urged that Fort Lauderdale,
with a population of 37,000 persons
had increased by 100% since 1940 ;
that during the tourist season the
population of Fort Lauderdale ex-
ceeds 100,000; that of the 248
cities in the United States with a
population between 25,000 to
, 50,000 Fort Lauderdale ranks 19th
! in total retail sales ; that the as-
signments proposed by the Com-
' mission were inadequate to meet
the needs of the Fort Lauderdale
community; and that the assign-
ment of a first VHF channel to
that community would result in a
/fair, equitable and efficient dis-
tribution of the available channels.
(d) Oppositions and Conflicting
Counterproposals to Gore Publish-
ing Company Counterproposal. Op-
positions and conflicting coun-
terproposals to the counterpro-
posal of Gore Publishing Company
with filed by Miami Broad-
casting Company, Isle of Dreams
[Broadcasting Corporation, the
vFort Industry Company and
'WKAT, Inc.
(e) The Gore Publishing Com-
pany counterproposal would result
in a co-channel separation of 183
' miles on Channel 9 between Fort
Lauderdale and Orlando in Zone
III.
Gainesville
809. The Educational Reservation.
; The JCET supported the reserva-
9 tion of VHF Channel 5 in Gaines-
ville for non-commercial educa-
I tional use. No objection to the
resei-vation was filed.
Jacksonville
•'] 810. (a) Census Data. The stand-
| ard metropolitan area of Jackson-
| ville has a population of 304,000.
I The City of Jacksonville has a
population of 205,000.
(b) Existing Stations. Florida
f Broadcasting Company is licensed
for the operation of WMBR-TV,
^Jacksonville on Channel 4.
(c) Counterproposal of Jack-
sonville Broadcasting Corporation.
I Jacksonville Broadcasting Cor-
'.. poration requested the additional
...assignment of Channel 10 to Jack-
sonville. No other changes in the
assignments proposed by the Com-
I mission in the Third Notice were
; , requested.
(d) Statement in Support of
Jacksonville Broadcasting Corpora-
,] tion Counterproposal. Jacksonville
I Broadcasting Corporation urged
■ that the nearest assignments on
» Channel 10 proposed by the Com-
I I mission are at Tampa — St. Peters-
burg, and Albany; that the dis-
I tance from Jacksonville to Albany
✓'and to Tampa is 171 miles, the
■ distance to St. Petersburg is 186
I miles. It was further stated that
■;'the nearest adjacent channel as-
signments would be to Orlando on
.' . Channel 9 at a distance of 124
4 miles from Jacksonville. It was
/ir'ated that the operation of Chan-
.;[nel 10 in Jacksonville would cause
12f
9f
*2, 4, 7, 13f
5, llf
to the operation of Channel 10 in
Tampa. It was urged, however,
that two or more services would
be provided from the operation of
other stations to the area receiving
interference.
(e) Opposition to the Jackson-
ville Broadcasting Corporation
Counterproposal. The Tribune
Company, Tampa, Florida, opposed
the counterproposal of Jacksonville
Broadcasting Corporation urging
that the operation of Channel 10
in Jacksonville might preclude the
use of Channel 10 in Tampa.
(f) Counterproposal of City of
Jacksonville, Jacksonville, Florida.
The City of Jacksonville requested
the additional assignment of VHF
Channel 2 to Jacksonville by mak-
ing the following changes in the
assignments proposed in the Third
Notice :
quested that it be made available
for commercial use. It contended
that the Commission is without
authority to reserve any channels
for non-commercial educational
stations;161 that the reservation of
VHF Channel 7 at Jacksonville is
arbitrary and capricious as no
showing was made in this proceed-
ing of any need or interest in the
use of any channel in Jacksonville;
that the Jacksonville Junior Col-
lege is the only educational insti-
tution in the area which possibly
could use the channel and it has as
yet shown no interest in owning
and operating a television station.
Orlando
811. (a) Census Data. The stand-
ard metropolitan area of Orlando
has a population of 115,000. The
City of Orlando has a population
of 52,000.
(b) Counterproposal of Central
Florida Broadcasting Company.
Central Florida Broadcasting Com-
pany requested the assignment of
VHF Channel 2 to Orlando,
Florida by making the following
City
Third Notice
Proposal
Daytona Beach, Fla.
Jacksonville, Fla.
Tallahassee, Fla.
Thomasville, Ga.
4, *7,12
2, *11
6
30, 36
24
27
llf
2f , 4, *7, 12
6f , *11
3t
30, 36
24
27
(g) Statement in Support of City
of Jacksonville Counterproposal.
The City of Jacksonville urged
that a grant of its counterproposal
would not decrease the number of
channels proposed by the Commis-
sion in the Third Notice and that
the economic importance of the
City of Jacksonville warranted the
assignment of a third VHF chan-
nel.
(h) The City of Jacksonville
counterproposal would result in
the following co-channel assign-
ments in Zone III.
changes in the assignments pro
posed in the Third Notice:
Reservation: John B. Stetson Uni-
versity, Leland, Florida, and the
JCET supported the reservation
of UHF Channel 24 in Orlando,
for non-commercial educational
use. The University stated that it
is equipped to train students in the
preparation and presentation of
educational and religious television
programs and that it expects to use
television as an instrument of edu-
cation. No opposition was filed to
the proposed reservation.
Panama City
812. The Educational Reserva-
tion. The JCET supported the
reservation of UHF Channel 30 in
Panama City for non-commercial
education use. No objection to the
reservation was filed.
West Palm Beach
813. The Educational Reserva-
tion. The Board of Public Instruc-
tion of Palm Beach County sup-
ported the reservation of UHF
Channel 15 in West Palm Beach
for non-commercial educational
use. No objection to the reserva-
tion was filed.
Conclusions : Educational
Reservations in Gainesville,
Panama City, West Palm Beach
and Orlando
814. On the basis of the record
the reservation of VHF Channel 5
in Gainesville and UHF Channels
30 in Panama City, 15 in West Palm
Beach and 24 in Orlando are
finalized.
Conclusions : Educational
Reservation in Jacksonville, Florida
815. Educational institutions in
Third Notice
Proposal
(e) Statement in Support of
Central Florida Broadcasting Coun-
terproposal. It was urged that the
counterproposal would result in
providing Orlando with an addi-
tional VHF channel and Daytona
Beach with a second channel.
(i) Opposition and Conflicting
Counterproposal to the Counter-
proposal of City of Jacksonville.
Opposition to the counterproposal
of the City of Jacksonville was
filed by Central Florida Broadcast-
casting Company since the coun-
terproposal was mutually exclusive
with its counterproposal to assign
VHF Channel 2 to Orlando,
Florida.
(j) The Jacksonville Educational
Reservation. The Duval County
Board of Public Instruction and
the JCET supported the reserva-
tion of Channel 7 in Jacksonville
for non-commercial educational
purposes. The Board stated that
the educational needs of the county
warranted the reservation of a
channel; and that although the
Board has no present plans to con-
struct a television station it is
proposed to conduct a survey to
determine whether, alone or in
cooperation with other educational
institutions, it could construct or
use a television station.
(k) Opposition to the Jackson-
ville Reservation. Jacksonville
Broadcasting Corporation opposed
the reservation of VHF Channel 7
for educational purposes, and re-
(d) The Central Florida coun-
terproposal would result in the
following co-channel assignments
in Zone III.
Channel Cities Distance
11
Daytona Beach-Tallahassee 215
Daytona Beach-Fort Meyers 184
Orlando-Miami 204
(&) Oppositions and Conflicting
Counterproposals. Oppositions and
conflicting counterproposals to the
counterproposal of Central Florida
Broadcasting Company were filed
by the following parties: WKAT,
Inc., Miami, Florida; the New
Journal Corporation, Daytona
Beach, Florida; the Isle of Dreams
Broadcasting Corporation, Miami,
Florida, the City of Jacksonville,
Jacksonville, Florida.
(f) The Orlando Educational
101 The contention that the Commission
is without authority to reserve chan-
nels for non-commercial educational
use was disposed of in the Commission's
decision of July 12, 1951.
Counterproposals Channel
Jacksonville supported the reserva-
tion of VHF Channel 7 for non-
commercial educational use. The
Jacksonville Broadcasting Cor-
poration opposed the reservation.
We are of the view that the edu-
cational reservation in Jackson-
ville should be maintained. In the
Third Notice we stated that a
VHF channel would be reserved in
all communities with three or more
VHF channels where all such
VHF assignments were not in
operation. In view of the evidence
adduced by educational institu-
tions in Jacksonville on behalf of
the reservation of Channel 7, we
are of the view that no basis has
been established in this record for
a deviation from the policy an-
nounced in the Third Notice. Ac-
cordingly, the counterproposal of
Jacksonville Broadcasting Cor-
poration, in so far as it requested
the deletion of the reservation of
Channel 7 for non-commercial
educational use, is denied.
Conclusions: Requests for
Additional VHF Assignments
816. The counterproposals seek-
ing the additional assignment of a
VHF channel to Fort Lauderdale,
Jacksonville and Orlando would re-
sult in the following do-channel
assignment separations below 220
miles in Zone III:
Cities
Separation
Gore Publishing Co.
Jacksonville B/cng. Co.
City of Jacksonville
City of Jacksonville
Central Florida B/cng. Co.
Central Florida B/cng. Co.
Central Florida B/cng. Co.
Page 98 • April 14, 1952 Part II Final TV Report
9 Fort Lauderdale-Orlando 183
10 Jacksonville-Albany 171
3 Thomasville, Ga.-Pensacola 195
11 Daytona Beach-Tallahassee 215
2 Orlando-Miami 184
11 Daytona Beach-Tallahassee 215
11 Daytona Beach-Fort Myers 184
BROADCASTING • Telecasting
:
817. Since each of the counter-
proposals would result in one or
more co-channel assignment sep-
arations below the minimum they
must be denied. Accordingly, the
counterproposals of Gore Publish-
ing Company, Jacksonville Broad-
casting Company, City of Jackson-
ville and Central Florida Broad-
casting Company are denied.
Final Assignments and
Reservation
818. The following assignments
and reservations are adopted:
City
Fort Lauderdale 17, 23
Gainesville *5 20
..Jacksonville 4, *7, 12 30, 36
Orlando 6, 9 18, *24
Panama City 7 *30, 36
West Palm Beach 5, 12 *15, 21
MIAMI AND TAMPA—
ST. PETERSBURG, FLORIDA
VALDOSTA, GEORGIA
819. Proposed Assignments and
Reservations. In the Third Notice
the Commission proposed the fol-
lowing assignments and reserva-
tions :
VHF Chan-
City nel No.
Miami, Fla. ~
Tampa-St. Petersburg, Fla.
Valdosta, Ga.
*2, 4, 7, 10
*3, 8, 10, 13
8
820. The foregoing proposed as-
signments would result in the fol-
lowing co-channel separations be-
low 220 miles in Zone III:
State of Florida; that Miami is a
well known resort center whose
population is swelled by tourists
and vacationists each year and that
Miami is one of the country's play-
grounds, a center of entertainment,
talent, showmanship and events of
special interest; that Miami is lo-
cated in the Southern Peninsula
and where few outside television
services would be available; that
Miami supports 11 AM and 6 FM
stations; that the economic re-
sources of the area are adequate
to support the operation of addi-
tional television stations; that there
are presently pending 5 applica-
tions for commercial television as-
signments for the City of Miami;
and that the assignments proposed
by the Commission for Miami, of 4
VHF channels are inadequate to
meet the needs of the Miami area
in view of the proposed reserva-
tion of one VHF channel for educa-
tional purposes.
(e) The Miami counterproposals
would result in the following co-
channel separations below 220
miles in Zone III:
ISLE OF DREAMS
Plan 1
Channel 9
Miami-Orlando 204 miles
Channel 13
Miami-Tampa 205 miles
Separation
Orlando-Miami
204 miles
FORT INDUSTRY CO.
Plan 1
Channel 9
Miami-Orlando
204 miles
Channel 13
Miami-Tampa
205 miles
Plan 2
Channel 9
Miami- Orlando
204 miles
onannei 16
Miami-Tampa
205 miles
Plan 3
Channel 9
Miami-Orlando
204 miles
Channel 13
Miami-Tampa
205 miles
MIAMI BROADCASTING CO.
Channel 9
Miami-Orlando
204 miles
Channel 13
Miami-Tampa
205 miles
WKAT, INC.
Channel 11
Daytona Beach-West
Palm Beach
182 miles
Channel 9
Miami-Tampa
205 miles
Channel 13
Miami-Tampa
205 miles
Channel 8
Orlando-Valdosta
198 milesw
Channel 2
Tampa-Miami
205 miles
Channel 4
Tampa-Miami
205 miles
Tampa-St. Petersburg-Valdosta
Tampa-St. Petersburg-Miami
203
204
Miami
821. (a) Census Data. The stand-
ard metropolitan area of Miami
has a population of 495,000. The
City of Miami has a population of
249,000.
(b) Existing Stations. Southern
Radio and Television Equipment
Company has a construction per-
mit for WTVJ: Miami, on Chan-
nel 4, and is operating under
special authority.
(c) Counterproposals of Miami
Broadcasting Company, Isle of
Dreams Broadcasting Corp., The
Fort Industry Company and WKAT,
Inc. Miami Broadcasting Company,
Isle of Dreams Broadcasting Corp.,
i The Fort Industry Company and
WKAT, Inc., requested the addi-
tional assignment of one or more
VHF and UHF channels to the
City of Miami. Isle of Dreams
Broadcasting Corp., and Fort In-
dustry Company submitted three
alternative plans to accomplish the
additional assignments requested.
Following are the plans submitted
by the Miami parties: >
NOTE: A blank space opposite a city
indicates that under the plan no change
in channel assignments were requested
for that city.
(d) Statements in Support of
Miami Broadcasting Co., Isle of
Dreams Broadcasting Corp., The
Fort Industry and WKAT, Inc.
Counterproposals. In support of
the foregoing Miami countei-pro-
posals it was urged that a fair, ef-
ficient and equitable distribution of
facilities among the several states
and communities warranted the as-
signment of additional channels to
the Miami area; that the City of
Miami is the second largest city in
Florida and the Miami metropoli-
tan area has the greatest popula-
tion of any metropolitan area in the
Plan 2
Channel 9
Miami-Orlando
Channel 13
Miami-Tampa
Plan 3
Channel 11
Daytona Beach-West
Palm Beach
Channel 5
Fort Myers-
Gainesville
Channel 6
Miami-Tampa
Channel 9
Miami-Orlando
205 miles
182 miles
209 miles
205 miles
204 miles
(f ) Oppositions a nd Conflicting
Counterproposals to the Miami
Counterproposals. Gore Publishing
Company, Fort Lauderdale, Florida,
filed a mutually exclusive counter-
proposal seeking the additional as-
signment of VHF Channel 9 to Fort
Lauderdale, and opposed the mutu-
ally exclusive counterproposal of
the Miami parties.
(g) The Miami Educational Res-
ervation. The Board of Public In-
struction of Dade County, Florida,
and University of Miami supported
the reservation of VHF Channel 2
in Miami for non-commercial edu-
cational use. The Board of Public
Instruction of Dade County, Flor-
ida, submitted statements in sup-
port of the reservation from
numerous organizations and in-
dividuals, including the Mayor of
the City of Miami, The Mayor of
Miami Shores Village, The Greater
Miami Council of Churches, certain
members of the Board of County
Commissioners, Miami, Florida,
State Congressman Dante B. Fas-
cell and the Classroom Teachers'
Association of Dade County. The
Board of Public Instruction stated
that non-commercial educational
broadcasting facilities were neces-
sary to meet the educational needs
of the Dade County area and that
the Superintendent of Schools was
directed to include in the education
budget for the scholastic year
1951-1952 sufficient funds to finance
the television station. The Board
asserted that Dade County has an
annual budget of approximately
$30 million and is therefore able to
construct and operate a television
station. The Board presently oper-
ates educational radio Station
WTHS-FM, and the Board asserted
that it spent approximately $60,000
in the operation of that station to
provide a modern educational radio
service to Dade County. The Board
also stated that it proposes to
utilize the television station to
present a wide range of educational
programs to serve the schools and
the general public, in cooperation
with other educational institutions.
(h) Opposition to the Miami
Reservation. The Fort Industry
Company opposed the reserva-
tion of VHF Channel 2 in Miami
and proposed the reservation of
both UHF Channels 29 and 35 for
non-commercial educational use in
lieu of VHF Channel 2. The Fort
Industry Company stated the reser-
vation would tend to impair free-
dom of competition by limiting the
number of commercial stations with
substantially equal facilities, and
that the reservation would prolong
the length of time the public would
have to wait for the inception of a
second commercial service since the
scarcity of commercial channels
thus created might well result in
protracted hearings. The Fort In-
dustry Company claimed the most
that would be expected of an edu-
Third Notice
Miami Broadcasting Co. Proposal
City
VHF Channel No
UHF Channel No.
VHF Channel No.
UHF Channel No.
Fort Myers, Fla.
11
12f
Miami, Fla.
*2, 4, 7, 10
*2, 4, 9f , llf , 13t
27t, 33t
West Palm Beach, Fla.
5, 12
*15, 21
5,7f
*15, 21
Third Notice
WKAT, Inc. Proposal
City
VHF Channel No.
UHF Channel No.
VHF Channel No.
UHF Channel No.
Daytona Beach, Fla.
Fort Myers, Fla.
Melbourne, Fla.
Miami, Fla.
Orlando, Fla.
Tampa-St. Petersburg, Fla.
West Palm Beach, Fla.
2
11
t
*2, 4, 7, 10
6,9
*3, 8, 10, 13
5, 12
18, *24
*15, 21
lit
12f
10f
*2, 4f, 7, 9f, 13f
3f, 8f
2f , 4f , *6f , 9t, 13f
5, llf
18, *24
*15, 21
City
Third Notice
VHF UHF
Channel Channel
No. No.
Isle of Dreams Alternative Proposals
Plan 1 Plan 2
VHF UHF VHF UHF
Channel Channel Channel Channel
No. No. No. No.
Plan 3
VHF UHF
Channel Channel
No. No.
Daytona Beach, Fla.
Fort Myers, Fla.
Jacksonville, Fla.
Miami, Fla.
Orlando, Fla.
Tampa-St. Petersburg, Fla.
West Palm Beach, Fla.
11
4, *7, 12
*2, 4, 7, 10
6, 10
*3, 8, 10, 13
5, 12
12t
1=2, 4, 9t, lit, 13t
5,7t
*15, 21
12t
*2, 4, 7, 9t, 13t
5, llf
lit
5t
4, *7, 13t
*2, 4, 6f, 7, 9t
Third Notice
VHF UHF
Channel Channel
No. No.
Fort Industry Alternative Proposals
Plan 1 Plan 2
VHF UHF VHF UHF
Channel Channel Channel Channel
No. No. No. No.
VHF
Channel
No.
UHF
Channel
No.
Fort Myers, Fla.
Fort Pierce
Miami, Fla.
BROADCASTING •
West Palm Beach, Fla.
Telecasting
*2, 4, 7, 10
5, 12
12t
2, 4, 7, 9t, 13t
5, lit
12t
2, 4, 7, 10, 13t
12t
*29t, *35f
*15, 21 5, t
April 14, 1952
31t
*29t, *35f
*29t, *35t
*15, 21, 27t
Part II Final TV Report • Page 99
2, 4, 5t, 7, 9t,
Ht,13t
f , t *15, 21, 27f , 33t
cational television station was a
service designed primarily to train
students in television techniques,
supplemented by perhaps a few
hours weekly of regular education-
al programs. The Fort Industry
Company contended a commercial
UHF station would be at a compe-
titive disadvantage in the Miami
market since a substantial number
of VHF sets were in the hands of
the publics
Tampa — St. Petersburg
822. (a) Census Data. The Tam-
pa-St. Petersburg standard metro-
politan area has a population of
409,000. The City of Tampa has a
population of 125,000. The City of
St. Petersburg has a population of
97,000.
(b) Tampa-St. Petersburg Edu-
cational Reservation. The Public
School System of Hillsborough
County, The Pinellas County
School System, Pinnellas Broad-
casting Co., and the JCET sup-
ported the reservation of VHF
Channel 3 in Tampa-St. Peters-
burg for non-commercial educa-
tional use. The Public School Sys-
tem stated it would act in coopera-
tion with the School System of
Pinellas County and possibly other
educational institutions to bring
non-commercial educational tele-
vision to the area; that several
departments of the School system
now develop and produce radio
programs and that an educational
television station would render a
type of service which could not be
expected from commercial televi-
sion. The Pinellas County School
System stated that the reserva-
tion was indispensable to the estab-
lishment of an educational tele-
vision station. Pinellas Broad-
easting Company stated that edu-
cational television was a new field,
and that it would require time for
the formulation of practical and
detailed plans for the utilization
of non-commercial educational pur-
poses in St. Petersburg-Tampa
area; that such an educational
station could be financed by the
Boards of Education of five sur-
rounding counties, the University
of Tampa, the General Extension
Division of the University of
Florida and the St. Petersburg
Junior College.
(c) Opposition to the Tampa-St.
Petersburg Reservation. The Tampa
Times Company and The Tribune
Company opposed the reservation
of VHF Channel 3 in Tampa-St.
Petersburg and proposed that it
be made available for commercial
na Tne Fort Industry Company proposal
that the Commission adopt a rule pro-
viding for a six-month review of steps
taken by educational institutions to
utilize the reserved channels has been
considered in another portion of this
Report.
>* The Fort Industry Company filed a
Motion to Strike those portions of the
brief of The Board of Public Instruc-
tion which it is alleged introduce new
evidentiary matter and raise new con-
tentions in contravention of the Com-
mission's Order of Hearing Procedure at
such a time in the proceedings as to
deny other interested parties an op-
portunity to reply. A response to this
Motion was filed by the Board of Public
Instruction of Dade County in which it
contends that the material objected to
is entirely appropriate for fair com-
ment and argumentation in a legal
brief. The Motion to Strike is GRANT-
ED since the material objected to is
clearly raised for the first time, not
supported by sworn written testimony
and not in accordance with Paragraphs
5fb) or 5fc) of the Commission's Order
of Hearing Procedure.
In view of the action herein taken it
is unnecessary to rule upon the alter-
native request of The Fort Industry
Company for other appropriate relief.
Page 100 • April 14, 1952 Part II Final TV Report
use. The Tampa Times stated
there was a public need for the
commercial use of Channel 3 as
evidenced by the filing of five ap-
plications for television stations
in the Tampa-St. Petersburg mar-
ket; that there was a definite pro-
bability that educational organiza-
tions would not apply for a non-
commercial educational television
station because of a lack of funds;
and that a channel in the 782-890
Mc. band could be assigned for
non-commercial educational pur-
poses if and when a need should
arise. The Tribune Company op-
posed the reservation of non-com-
mercial educational channels on
the grounds that it was illegal
under Sections 307, 309 and 326 of
the Communications Act, and on
the further ground that reserva-
tion was unwise.3*6
Valdosta, Georgia
823. Census Data. The City of
Valdosta has a population of
20,000.
Conclusions: Deletion of Proposed
Assignments
824. In the Third Notice the
Commission proposed the assign-
ment of Channel 10 to Tampa-St.
Petersburg and to Miami at a sep-
aration of 204 miles, and the as-
signment of Channel 8 to Tampa-
St. Petersburg and to Valdosta at
a separation of 203 miles. Since
these separations in Zone III are
below the minimum for this area
we are required to delete one as-
signment of Channel 10 and one
assignment of Channel 8 to comply
with the requisite separations.
825. With respect to Channel 10
we are presented with a choice of
deleting that channel from Tampa-
St. Petersburg or from Miami. In
the Third Notice the Commission
proposed the assignment of 4 VHF
channels to Miami and 4 VHF
channels to Tampa-St. Petersburg.
In both communities one VHF
channel was proposed to be re-
served for non-commercial educa-
tional use. The City of Miami has
a population of 247,000 and the
metropolitan area has a population
of 495,000. The City of Tampa has
a population of 125,000, the City
of St. Petersburg has a population
of 97,000 and the metropolitan area
has a population of 409,000. It is
our view based on the record in
this proceeding and relative size of
these communities that the deletion
of Channel 10 from Tampa-St.
Petersburg and the assignment of
that channel to Miami is war-
ranted. In replacement for Chan-
nel 10 in Tampa-St. Petersburg we
are assigning Channel 30 to that
community.
826. With respect to Channel 8
we are presented a choice of delet-
ing that channel from Tampa-St.
Petersburgh or from Valdosta. The
City of Valdosta has a population
of about 20,000. In view of the
great disparity in the size in these
communities we believe the deletion
of Channel 8 from Valdosta and
the assignment of that channel to
Tampa-St. Petersburg is war-
ranted. In replacement for Chan-
nel 8 in Valdosta we are assigning
UHF Channel 37 to that com-
munity.
Conclusions: Additional VHF
Assignment in Miami
827. As indicated above each of
the counterproposals submitted by
the Miami parties for the addi-
tional assignment of one or more
VHF channels to that community
105 The Commission's decision of July
13, 1951, disposed of this contention.
would result in assignment sep-
arations below the minimum of
220 miles in Zone III. Accordingly,
the counterproposals of Isle of
Dreams, Fort Industry, Miami
Broadcasting Company and WKAT,
Inc., are denied in so far as these
counterproposals request the addi-
tional assignment of one or more
VHF channels to Miami.
Conclusions: Miami and Tampa-St.
Petersburg Educational
Reservations
828. Educational institutions in
Miami supported the reservation
of VHF Channel 2 and educational
institutions in Tampa-St. Peters-
burg supported the reservation of
VHF Channel 3 for non-commer-
cial educational use in their re-
spective communities. The Fort
Industry in Miami, The Tampa
Times Company and the Tribune
Company in Tampa-St. Petersburg
opposed the reservations in their
communities and requested the
substitution of UHF channels for
educational use.
&29. We are of the view that
the educational reservation in
Miami and Tampa-St. Petersburg
should not be shifted to the UHF.
In the Third Notice we stated that
a VHF channel would be reserved
in all communities with three or
more VHF channels where all
such VHF assignments were not
in operation. In view of the evi-
dence adduced by educational insti-
tutions in Miami and Tampa-St.
Petersburg on behalf of the reser-
vation of the VHF channel we are
of the view that no basis has been
established in this record for a
City
Baton Rouge 10 28, *34, 40
Houma 30
Lake Charles 7 *19, 25
New Orleans *2, 4, 6, 7 20, 26, 32
Shreveport 3, 12
The foregoing proposed assign-
ments would result in the follow-
ing co-channel assignment separa-
tion below 220 miles in Zone III:
Channel Cities Mileage
7 Lake Charles-New Orleans 189
(b) Census Data. The standard
metropolitan area of Baton Rouge
has a population of 158,000, and
the City of Baton Rouge has a
population of 126,000. The popu-
lation of the City of Houma is
12,000. The standard metropolitan
area of New Orleans has a popu-
lation of 685,000 and the City of
New Orleans has a population of
570,000. The City of Lake Charles
has a population of 41,000. The
standard metropolitan area of
Shreveport has a population of
177,000 and the City of Shreveport
has a population of 127,000.
(c) Existing Station. WDSU
Broadcasting Corporation is :
licensed for the operation of Sta-
tion WDSU-TV on Channel 6 in
New Orleans.
Baton Rouge
833. (a) Counterproposal of
Baton Rouge Broadcasting Com-
pany, Inc. Baton Rouge Broadcast-
ing Company requested the addi-
tional assignment of VHF Chan-
nel 2 to Baton Rouge by making
the following changes in the as-
signments proposed by the Com-
mission in the Third Notice:
Third Notice
Proposal
Baton Rouge, La.
New Orleans, La.
Hattiesburg, Miss.
Meridian, Miss.
10 28, *34, 40
*2, 4, 6, 7 20, 26, 32
9 17
11 30, *36
2f, 10
6, 7, *9f
lit
9f
28, *34, 40
20, 26, 32
30, *36
deviation from the policy an-
nounced in the Third Notice.
Accordingly, the counterpropos/al
of Fort Industry, The Tampa
Times Company and The Tribune
Company in so far as they re-
quested the substitution of UHF
channels for the VHF channels
reserved for non-commercial edu-
cational use in Miami and Tampa-
St. Petersburg are denied.
Conclusions: Additional UHF
Assignments in Miami
830. Miami Broadcasting Com-
pany requested the additional as-
signment of UHF Channels 27 and
33 to Miami. It is our view that
the record supports the assignment
of these channels to Miami. Ac-
cordingly, a counterproposal of
Miami Broadcasting Company is
granted in so far as it requests
the additional assignments of
UHF Channels 27 and 33 to
Miami.
Final Assignments and
Reservations
831. The following assignments
and reservations are adopted:
Tampa-St. Peters- *3, 8, 13 38
burg, Fla.
Miami, Fla. *Z, 4, 7, 10 27, 33
Valdosta, Ga. 37
BATON ROUGE, HOUMA, LAKE
CHARLES, NEW ORLEANS, AND
SHREVEPORT, LOUISIANA
832. (a) Proposed Assignments
and Reservations: In the Third
Notice the Commission proposed
the following assignments and
reservations :
(b) Statement in Support of
Baton Rouge Counterproposal.
Baton Rouge Broadcasting Com-
pany urged that Baton Rouge is
the third largest city and the
Capital of the State of Louisiana;
that the population of Baton Rouge
had increased by 262% between
1940 and 1950; that the City of
Shreveport with approximately
the same population as Baton
Rouge and the City of Alexandria
with approximately one-fourth the
population of Baton Rouge were
each assigned two VHF channels.
It was urged that the size and eco-
nomic importance of Baton Rouge
warrant the assignment of two
VHF channels to that community.
It was further urged that the
assignment of Channel 2 would be
in conformance with the Commis-
sion's standards for minimum sepa-
ration of co-channel and adjacent
channel stations. It was pointed out
that under the counterproposal the
closest resultant co-channel separa-
tion would be between New Orleans
and Meridian, Mississippi on Chan-
nel 9 at a distance of 185 miles; and
between Alexandria, Louisiana, and
Hattiesburg, Mississippi, on Chan-
nel 11 at a distance of 187 miles.166
It was asserted that the operation
of Channel 2 in Baton Rouge would
afford a total gain of VHF service
to a substantial area and popula-
tion. The counterproposal would in
addition result in a co-channel as-
signment separation on Channel 9
between Meridian, Mississippi, and
Dothan, Alabama, of 210 miles.
166 In view of the action taken elsewhere
in this Report this assignment separa-
tion in violation of the minimum would
be removed.
BROADCASTING • Telecasting
■
(c) Conflicting Counterproposal
to the Baton Rouge Broadcasting
Company Counterproposal. A con-
flicting counterproposal was filed
by Loyola University of the South,
New Orleans.
(d) The Baton Rouge Education-
al Reservation: Louisiana State
University and Agricultural and
Mechanical College at Baton Rouge,
Louisiana, supported the reserva-
tion of Channel 34 at Baton Rouge
for non-commercial educational
iuse stating that advanced students
in the College of Engineering and
;the Department of Physics will be
available to assist in the technical
aspects of television. The Univer-
sity stated that it is presently
negotiating a one-year interim con-
tract with local commercial televi-
sion stations for the production of
educational television programs
^pending the time it can put into
^operation a non-commercial educa-
tional television station. No objec-
tions were filed to the proposed
Reservation.
Houma
834. (a) Counterproposal of
Charles Wilbur Lamar, Jr. Charles
'Wilbur Lamar, Jr., requested the
,aditional assignment of VHF
Channel 12 to Houma, without any
other changes in the assignments
proposed in the Third Notice.
(b) Statement in Support of
Lamar Counterproposal. Lamar
urged that the assignment of Chan-
nel 12 to Houma would comply with
the Commission's minimum stand-
ards for co-channel and adjacent
channel separation. It was pointed
out that the nearest assignments
on Channel 12 proposed by the
Commission are at Jackson, Missis-
sippi, and Shreveport, Louisiana,
which are 190 and 270 miles, re-
spectively, from Houma. Adjacent
channel assignments proposed by
the Commission which are nearest
to Houma are at Biloxi, Mississippi,
and Alexandria, Louisiana, at dis-
tances of 122 and 165 miles, re-
spectively, from Houma. It was
urged that the operation of Channel
12 in Houma would render service
to a substantial area and popula-
tion.
(c) Conflicting Counterproposal
to Charles W. Lamar, Jr. Counter-
proposal. A conflicting counterpro-
posal was filed by Loyola Univers-
ity of the South, New Orleans.
New Orleans
835. (a) Counterproposal of Loy-
ola University of the South. Loyola
University requested the additional
assignment of VHF Channel 11 to
New Orleans, without any other
changes in the assignments pro-
posed in the Third Notice.
(b) Statement in Support of Loy-
ola University Counterproposal.
Loyola University urged that VHF
Channel 11 could be assigned to
New Orleans without reducing the
number of channels proposed by
the Commission for assignments to
any other city, or without changing
the assignments proposed by the
Commission for any other city. It
was urged that the UHF assign-
ments proposed by the Commission
cor New Orleans were inadequate
to serve the needs of that area
since a considerable period of time
would elapse before converters _ or
lew receivers capable of utilizing
iltra hieh frequency signals could
De distributed in the area. It was
irged that this circumstance would
Drolong for an indefinite period the
ixisting television monopoly in the
NTew Orleans area.
(c) The Lovola counterproposal
vould result in the following: co-
:hannel separations in Zone III:
(d) Oppositions and Conflicting
Counterproposals to Loyola Univer-
sity Counterproposal. Oppositions
and conflicting counterproposals
were filed by the following parties:
Charles W. Lamar, Jr., Houma;
Baton Rouge Broadcasting Com-
pany, Baton Rouge; The Houston
Post Company, Houston; and Deep
South Broadcasting Company,
Montgomery.
(e) The New Orleans Education-
al Reservation. Tulane University
supported the reservation of Chan-
nel 2 at New Orleans for non-com-
mercial educational use, stating
that it hoped the Commission
would maintain the reservation un-
til such time as the educational
groups in the area could complete
their studies on educational tele-
vision.
(f ) Opposition of Loyola Univer-
sity to New Orleans Educational
Reservation. Loyola University con-
tended that the Commission's pro-
posed reservation of VHF Channel
2 at New Oreans for non-commer-
cial educational use, and the attend-
ant withdrawal of that channel
from use for general broadcasting
purposes, was beyond the power and
discretion of the Commission. This
contention that the Commission is
without legal power to reserve
channels in the Table of Assign-
ments for use by non-commercial
educational stations has been dis-
posed of in the Commission's Opin-
ion of July 12, 1951.
Lake Charles
836. (a) Support of Proposed
Assignments. Calcasieu Broadcast-
ing Company filed a sworn state-
ment supporting the assignments
proposed by the Commission for
Lake Charles. It was stated that
the assignment of a total of 3
channels to Lake Charles, with one
channel reserved for educational
use, appears to be an equitable
assignment of the available chan-
nels to that city.
(b) Educational Reservation. The
JCET supported the reservation of
Channel 19 at Lake Charles for non-
commercial educational use. Vari-
ous other civic and educational
leaders of Lake Charles also sup-
ported the reservation. No objec-
tions were made to the reservation.
Shreveport
837. Support of Proposed Assign-
ments. International Broadcasting
Corporation, Shreveport, Louisiana
filed a statement supporting the
assignments proposed by the Com-
mission for Shreveport. No opposi-
tions have been filed to the Com-
mission's assignments for Shreve-
port.
Conclusions: Baton Rouge and
New Orleans Educational
Reservations.
838. On the basis of the record,
the reservations of Channel 34 at
Baton Rouge and Channel 2 at
New Orleans, for non-commercial
educational use are finalized. _
Conclusions: Request for Additional
VHF Assignments in Baton Rouge,
Houma and New Orleans
839. The counterproposals seek-
ing the additional assignment of a
VHF channel in those cities would
result in the following co-channel
assignment separations below 220
miles in Zone III:
Proposal Channel
Accordingly, the counterproposals
of Baton Rouge Broadcasting Com-
pany, Charles W. Lamar, Jr., and
Loyola University of the South are
denied.
Conclusions: Deletion of Proposed
Assignment
840. In the Third Notice the
Commission proposed the assign-
ment of Channel 7 to Lake Charles
and New Orleans at a separation
of 189 miles. Since this separation
is below the minimum of 220 miles
for Zone III we are required to de-
lete one assignment of Channel 7 to
comply with the requisite minimum
separation.
841. The City of Lake Charles
has a population of 41,000 and the
City of New Orleans has a popu-
lation of 570,000. In the Third No-
tice only 1 VHF Channel was pro-
posed for Lake Charles while 4
VHF channels were proposed for
New Orleans. We believe on the
basis of the record that the dele-
tion of Channel 7 from New Or-
leans and the assignment of that
channel to Lake Charles is war-
ranted. In replacement of Chan-
nel 7 at New Orleans we are as-
signing UHF Channel 61.
Final Assignments and
Reservations.
842. The following assignments
and reservations are. adopted:
VHF Chan- UHF Chan-
City nel No. nel No.
Baton Rouge
Houma
Lake Charles
New Orleans
Shreveport
10
7
*2, 4, 6
3, 12
28, *34, 40
ALEXANDRIA AND LAFAY-
ETTE, LOUISIANA, BILOXI,
MISSISSIPPI
843. (a) Proposed Assignments
and Reservations: In the Third
Notice the Commission proposed
the following assignments and res-
ervations :
City
Alexandria, La.
Lafayette, La.
Biloxi, Miss.
Galveston, Texas
Houston, Texas
11, 13
5 38
13 *44, 50
11 35, 41, *47
2, *8, 13 23, 29
(b) The foregoing proposed as-
signments would result in the fol-
lowing co-channel assignment sep-
arations below 200 miles in Zone
III.
Channel Cities Mileage
11 Galveston-Alexandria 197
13 Houston-Alexandria 204
13 Alexandria-Biloxi 217
(c) Census Data. The City of
Alexandria has a population of
35,000. The City of Lafayette has a
population of 34,000. The City of
Biloxi has a population of 37,000.
The standard metropolitan area of
Galveston has a population of 113,-
000 and the City of Galveston has a
population of 67,000. The standard
metropolitan area of Houston has
a population of 807,000 and the
City of Houston has a population of
596,000.
Conclusions: Deletion of Proposed
VHF Assignments
844. In the Third Notice, the
Commission proposed the assign-
ments of Channel 13 to Alexandria
and Houston at a separation of 204
miles and to Alexandria and Biloxi
at a separation of 217 miles in
Cities
Mileage
Baton Rouge Broadcasting Co.
Charles W. Lamar i«
Loyola University 11
167 In view of our action elsewhere in
this Reoort this co-channel assignment
separation would no longer exist.
Meridian, Miss.-Dothan, Ala. 210
New Orleans-Meridian, Miss. 185
Houma-Jackson, Miss. 192
New Orleans-Meridian, Miss. 185
Zone III. Since these separations in
Zone III are below the minimum for
the area we are required to delete
one or two assignments on Chan-
nel 13 to comply with the requisite
separation. The population of both
Houston and Biloxi is greater than
that of Alexandria. Two VHF
channels were proposed for Alexan-
dria, one for Biloxi and three for
Houston. In order to remove the
sub-standard separation on Channel
13 we are faced with the choice of
deleting this channel from Alexan-
dria or from both Houston and
Biloxi. In view of the foregoing,
we believe the deletion of Channel
13 from Alexandria is warranted.
In replacement for Chanel 13 in
Alexandria we are assigning UHF
Channel 62.
845. Further the assignments
proposed in the Third Notice would
result in the assignment of Chan-
nel 11 to Alexandria and Galveston
at a separation of 197 miles in Zone
III. Since this separation is below
the minimum for this area we are
required to delete one assignment
of Channel 11 to comply with the
requisite separation. The popula-
tion of Galveston is approximately
twice that of Alexandria. In view
of the relative size of these cities
we believe the deletion of Channel
11 from Alexandria and the assign-
ment of that channel to Galveston
is warranted.
846. In view of the action taken
above the City of Alexandria would
be left with no VHF assignments.
In the Third Notice Channels 5 and
38 were proposed to be assigned
to Lafayette, a city of 34,000. Since
we are required to delete the as-
signments proposed for Alexandria,
that city with a somewhat larger
population than Lafayette, would
have no VHF channels assigned to
it. In view of the comparative size
of Lafayette and Alexandria, it is
our view that the deletion of Chan-
nel 5 from Lafayette and the as-
signment of that channel to Alex-
andria is warranted. As a replace-
ment for Channel 5 at Lafayette
we are assigning UHF Channel 67.
Final Assignment1"8
847. The following assignments
are adopted:
VHF Chan- UHF Chan-
City nel No. nel No.
Alexandria, La. 5
Lafayette, La.
Biloxi, Miss. 13
62
38, 67
*44, 50
PROPOSED UHF ASSIGNMENTS
IN AREA II BELOW THE
MINIMUM CO-CHANNEL
ASSIGNMENT SEPARATIONS
848 (a) In the Third Notice the
Commission proposed the following
LHF assignments which do not
meet the minimum co-channel as-
signment separations:
City
UHF Channel No.
Kingston, N. C.
Bad Axe, Mich.
Clinton, Mo.
Muskogee, Okla.100
Pryor Creek, Okla.
Harriman, Tenn.
Marvville, Tenn.
Shelbyville, Tenn.
52
(b) The foregoing proposed as-
signments would result in the
following co-channel assignment
separations below 175 miles in Zone
II:
Channel Cities Mileage
26
Kinston, N. C.-
Winston Salem, N. C.
Bad Axe, Mich.-
Manistee, Mich
Duncan, Okla.-
Muskogee, Okla.
Pryor Creek, Okla.-
Chickasha, Okla.
162
168
170
BROADCASTING • Telecasting
108 The final assignments for Galveston
and Houston appear elsewhere in this
Report.
April 14, 1952 Part II Final TV Report • Page 101
42 Springfield, Tenn.-
Maryville, Tenn. 171
52 Gainesville, Ga.-
Shelbyville, Tenn. 172
15 Clinton, Mo.-
Claramore, Okla. 173
45 Laurens, S. C-
Harriman, Tenn. 173
Since the above co-channel as-
signment separations are below the
minimum for Zone II we are faced
with the necessity of changing 8
assignments in order to comply
with the requisite separation. Ac-
cordingly, we have deleted the UHF
assignments listed above and sub-
stituted other UHF assignments
which meet the minimum separa-
tions in Zone II.
FINAL ASSIGNMENTS
849. The following assignments
are adopted:
City UHF Channel No.
Kinston, N. C. 45
Bad Axe, Mich. 46
Clinton, Mo. 49
Muskogee, Okla. 66
Pryor Creek, Okla. 54
Harriman, Tenn. 67
Maryville, Tenn. 51
Shelbyville, Tenn. 62
DENVER, BOULDER, CRAIG,
COLORADO SPRINGS, PUEBLO,
DURANGO, GRAND JUNCTION,
AND MONTROSE, COLORADO;
LARAMIE, WYOMING
850. Proposed Assignments and
Reservations. In the Third Notice
the Commission proposed the fol-
lowing assignments and reserva-
tions:
VHF Chan- UHF Chan-
City
nel No.
nel No.
Denver
2, 4, *6, 7
20,26
Boulder
*9
22
Craig
19
Colorado Springs
10, 12
*17, 23
Pueblo
3, 5, *8
28, 34
Durango
15
Grand Junction
21
Montrose
18
Laramie
*8
18
Denver
851. (a) Census Data. The stand-
ard metropolitan area of Denver
has a population of 564,000 and the
City of Denver has a population of
416,000.
(b) Counterproposals of Senator
Edwin C. Johnson. Senator John-
son proposed that an additional
VHF channel be assigned to Den-
ver, by the adoption of one of the
following three alternative pro-
posals.™
Third Notice
mic potential and marketing fa-
cilities of Denver are more than
sufficient to support adequately five
commercial VHF stations. It was
also stated that priorities set forth
in the Commission's Third Notice
for the assignment of television
channels should not control where
extraordinary or peculiar factors
require otherwise. It was claimed
that as a consequence of having
only three commercial VHF chan-
nels the people of Denver would be
deprived of the programs of a num-
ber of networks and the adverse
influence of monopoly would affect
national and local advertisers who
seek Denver markets. In this con-
nection it was urged that no com-
petitive nationwide network system
could be effected without service to
and through the City of Denver. In
view of the foregoing it was
claimed that the proposed assign-
ments to Denver did not constitute
a fair and equitable assignment of
facilities.
(d) First Alternative Counter-
proposal of Senator Johnson. The
first alternative counterproposal of
Senator Johnson would delete
Channel 9 from Boulder and assign
that channel to Denver, Colorado
and redesignate UHF Channel 22
in Boulder as reserved for non-
commercial educational use. It was
stated that Boulder, which is only
a short distance from Denver,
would be able to receive television
sei-vice without difficulty from Den-
ver. It was also urged that Boul-
der is within the retail trade area
of Denver and that the people of
Boulder look to Denver as the cen-
ter of their business and cultural
interests. It was submitted that
the assignment of a VHF channel
to Boulder, less than 26 miles away
from Denver, is not justified since
such a channel would not be
operated in the foreseeable future
on a non-commercial basis. It was
claimed that the Commission could
imnose a condition upon the com-
mercial user of this channel in
Denver to reserve time on it for
educational purposes by the Uni-
versity of Colorado. Finally, it was
urged that the reassignment of
Boulder's Channel 9 to Denver
would not seriously affect, in any
practical way, the priorities set
forth in the Commission's Third
proposal of Senator Johnson. The
third counterproposal would add a
VHF channel to Denver by shift-
ing assignments proposed by the
Commission in the Third Notice for
five other cities and without reduc-
ing the number of assignments pro-
posed by the Commission for these
cities. In support of the third al-
ternative counterproposal it was
urged that the Commission could
maintain its present proposed plan
and add an additional VHF chan-
nel to Denver without degrading
the Commission's engineering
principles and standards. It was
also stated that the Commission
had proposed the assignment of
only ten channels to Colorado state,
with three reserved for non-com-
mercial education use; whereas
other states, such as New Mexico,
Arizona and Utah, each with less
than half of Colorado's population
were assigned, proportionately, a
greater number of channels. New
Mexico was assigned fifteen VHF
channels with three reserved for
non-commercial educational use;
Arizona was assigned fourteen
VHF channels with two reserved
for non-commercial educational
use; Utah was assigned nine VHF
channels with one reserved for non-
commercial educational use. Wyo-
ming; which has one-quarter of
Colorado's population, was as-
signed ten VHF stations with one
reserved for non-commercial educa-
tional use. In addition, it was
pointed out that such cities as
Grand Junction, Montrose, Ala-
mosa, Fort Collins, Greeley and
Trinidad, all in Colorado, and other
progressive Colorado cities, were
not assigned a VHF channel.
(g) Oppositions and Conflicting
Counterproposals to Senator John-
son's Counterproposal (Plan 3).
Northwestern Broadcasting Com-
pany filed a counterproposal to as-
sign VHF Channel 5 to Craig,
which is in conflict with Senator
Johnson's Plan 3. Northwestern
Broadcasting Company stated that
the conflict could be resolved by as-
signing VHF Channel 13 to Craig
in lieu of VHF Channel 5. This
would be accomplished by the sub-
stitution of VHF Channel 8 for
VHF Channel 13 at Rock Springs,
Wyoming. Western Slope Broad-
casting Company filed a counter-
proposal to assign VHF Channel 3
Counterproposals
VHF
UHF
Channel
Channel
City
No.
No.
Denver, Colo.
2,4,*6, 7
20, 26
Boulder, Colo.
*9
22
Colorado Springs,
Colo.
10, 12
*17, 23
Cheyenne, Wyo.
11, 13
Rawlings, Wyo.
12
Alliance, Nebr.
12
21
VHF
Channel
No.
UHF
VHF
UHF
VHF
UHF
Channel
Channel
Channel
Channel
Channel
No.
No.
No.
No.
No.
20, *26
2, 4, 6, 7, 12f
20, *26
2,4, 6, 7, 9f
20, *26
*22
*9
22
*12?
22
10, f
*17, 23
Ht, 13?
*17, 23
3f, 5?
11?
13?
21
(c) Statement in Support of
Senator Johnson's Counterproposal.
Senator Johnson stated that Denver
is the largest city in the Rocky
Mountain area encompassing more
than 9 states; that Denver is the
hub of the rail, motor, air, banking,
communications and commercial ac-
tivities of the West; and the econo-
186 Channels 8 and *45 were also pro-
posed for Muskogee.
Each of the three alternative counter-
proposals of Senator Johnson included
a request for the shift of the educational
reservation in Denver from VHF Chan-
nel 6 to UHF Channel 26. This request
will be considered separately. Senator
Eugene D. Millikin also filed a com-
ment urging additional assignments to
Denver but submitted no sworn evi-
dence in support of the comment.
Page 102 • April 14, 1952 Part II Final TV Report
Notice and that such reassignment
could be done without causing in-
terference to other proposed as-
signments in the Commission's
plan.
(e) Second Alternative Counter-
proposal of Senator Johnson. The
second alternative counterproposal
of Senator Johnson would delete
Channel 12 from Colorado Springs,
and assign that channel to Denver.
It was stated that the grant of this
request would result in a much im-
proved assignment plan without
causing any interference with any
co-channel or adjacent channel
operation.
(f) Third Alternative Counter-
to Grand Junction, which is in con-
flict with Senator Johnson's Plan
3. Western Slope Broadcasting
Company stated that the conflict
could be resolved by assigning
VHF Channel 5 to Grand Junction
in lieu of VHF Channel 3. Un-
compahgre Broadcasting Company
filed a counterproposal requesting
the assignment of VHF Channel 11
to Montrose, which is in conflict
with Senator Johnson's Plan 3. Un-
compahgre Broadcasting Company
stated that the conflict could be re-
solved by the assignment of either
VHF Channel 8 or 9 or 10 to Mont-
rose in lieu of VHF Channel 11.
Warren M. Mallory filed a counter-
proposal requesting the assignment
of either Channel 3 or VHF Chan-
nel 5 to Laramie, which is conflict
with Senator Johnson's Plan 3.
Warren M. Mallory stated that the
conflict could be resolved by the as-
signment of one channel to Chey-
enne in lieu of two channels as pro-
posed.
(h) The Denver Educational
Reservation. ..The Denver ..Public
Schools (School District Number
One, City and County of Denver),
the University of Denver (Color-
ado Seminary), the Adult Educa-
tion Council of Denver, the Denver
Public Library, and the Colorado
State Department of Education
supported the reservation of VHF
Channel 6 at Denver, Colorado for.
non-commercial educational use.
The University of Colorado, Bould-
er, Colorado also requested the
Commission to reserve channels in
Denver for such use. It appears
that an executive committee has
been established in Denver, con-
sisting of representatives of the
University of Denver, the Board of
Education of the City and County
of Denver, the Public Library Sys-
tem of Denver and the Adult Edu-
cational Council of Denver. The
task of the executive committee is
to set up a program of specific
study of Denver's educational needs
and resources as they pertain to
the reservation. In addition, an
analysis of the problems of pro-
gramming, costs, and audience in-
terest has been undertaken by a
faculty group of the University of
Denver. The University of Denver
stated it possessed resources and
facilities which could be used _ in
television broadcasting. In antici-
pation of the arrival of television
to the Denver area, the University
in 1948 employed a full-time tele-
vision expert. University officials
conferred in 1948-1949 with studio
design engineers of the Radio Cor-
poration of America to develop
plans for a community television
studio. A thorough study was made
of equipment and program costs
and the problems of programming,
The University stated that although
"the cost factors in that 1948-1949
study are no longer valid, the gen-
eral conclusions that a co-opera
tive educational television under-
taking can be practicable in Denver
remain unshaken . . ." The Denver
Public Schools, as evidence of the
financial responsibility of the
school system for any educational
program that it might undertake,
stated that their budget for 1950-
1951 was $18,443,000. The Denver
Public Schools said it believed that
the schools had the staff and or
ganization which would make <
television program feasible, and
that its possibilities are being thor
oughly studied. Pending the results
of such study they requested that a
suitable channel for television be
reserved for educational use in
Denver. In accordance with this
view, the Public Schools stated that
they had embarked on a program
of study of the uses of television in
cooperation with other educational
institutions and cultural organiza
tions of Denver.
(i) Opposition to the Denver Ed
ucational Reservation. Senator
Johnson opposed the reservation of
a VHF channel in Denver for non-
commercial educational use, and
Senator Johnson's Plans 1, 2 and 3
would substitute the reservation of
a UHF channel in Denver for the
VHF channel. Senator Johnson
stated: "Television is a powerful
BROADCASTING • Telecasting
and effective medium for the
teacher. It is the finest educational
tool of our time. However, televi-
sion is far too valuable as a na-
tional resource and much too intri-
cate and delicate a process to waste
away through idleness, lack of
funds and in experience. I want this
medium to be available to the
people of Colorado now. I am posi-
tive that neither the University of
Denver nor any other educational
group will be ready during the next
ten years to apply for a license and
state that they are 'fit, willing and
able' to operate a television sta-
tion." Senator Johnson also recom-
mended that the Commission could
and should impose a condition in
all television licenses that a certain
amount of time be made available
for educational purposes in the
public interest.
Boulder1'1
852. The Education Reservation.
Boulder is the site of the Univer-
sity of Colorado and has been desig-
nated as "a primarily educational
center." Boulder is approximately
26 miles from Denver. The Uni-
versity of Colorado and the Board
of Regents supported the reserva-
tion of a television channel for
Boulder. The Board of Regents
stated the University would con-
tinue to make studies of the feasi-
bility and the cost of educational
television and educational televi-
sion operations and the progress
being made at other educational in-
stitutions. The University reported
it would then make a determination
within a reasonable period of time
as to when the University of Colo-
rado might construct a television
facility. The University of Colo-
rado stated that if educational tele-
vision lived up to its potentialities,
it would be educationally sound to
invest the large sums required to
operate and build the facilities.
Otherwise, the University stated, it
would be forced to limit its televi-
sion services to producing programs
for presentation on commercial sta-
tions. The Colorado State Depart-
ment of Education also supported
the reservation.
Craig
853. (a) Census Data. The popu-
lation of Craig is 3,000.
(b) Counterproposal of North-
western Colorado Broadcasting
Company. Northwestern Colorado
Broadcasting Company requested
the assignment of VHP Channel 5
to Craig without any other changes
in the assignment proposed in the
Third Notice. In the alternative it
was requested that VHF Channel
13 be assigned to Craig by the sub-
stitution of Channel 8 for Channel
13 at Rock Springs.
(e) Statement in Support of
Northwestern Colorado Broadcast-
ing Company Counterproposal.
Northwestern Colorado Broadcast-
ing Company stated that assign-
ment of VHF Channel 5 or VHF
Channel 13 to Craig would afford a
first and second television service
to an appreciable area; and, ac-
cordingly, a grant of the counter-
proposal would constitute an equi-
table assignment to the area.
(d) Conflicting Counterproposal
to Northwestern Colorado Broad-
casting Company Counterproposal.
The third alternative counterpro-
posal of Senator Edwin Johnson to
assign Channel 5 to Cheyenne is in
conflict with the Northwestern Col-
171 Plan 1 of Senator Johnson's counter-
proposal would reserve UHF Channel
22 in lieu of VHF Channel 9 in Boulder
for non-commercial educational use.
BROADCASTING • Telecasting
orado Broadcasting Company coun-
terproposal to assign Channel 5 to
Craig. The request of Northwest-
ern Colorado Broadcasting Com-
pany to assign VHF Channel 5 to
Craig and the request of Senator
Johnson (Plan 3) to assign Chan-
nel 5 to Cheyenne would result in
a co-channel separation of 152
miles in Zone II. The request of
Northwestern Colorado Broadcast-
ing Company to assign VHF Chan-
nel 5 to Craig and the request of
Warren M. Mallory to assign Chan-
nel 5 in Laramie would result in a
co-channel separation of 117 miles
in Zone II. The alternative request
of Northwestern Colorado Broad-
casting Company to assign VHF
Channel 13 to Craig requires the
assignment of VHF Channel 8 to
Rock Springs and would result in
a co-channel separation of 189
miles between Rock Springs and
Laramie on Channel 8 in Zone II.
Senator Johnson's counterproposal
(Plan 3) would assign VHF Chan-
nel 13 to Colorado Springs; and
the assignment of VHF Channel 13
to Craig would result in a co-chan-
nel separation of 186 miles between
Craig and Colorado Springs in
Zone II.
Colorado Springs
854. (a) Census Data. The popu-
lation of Colorado Springs is 45,000.
(b) The Educational Reservation.
The JCET supported the reserva-
tion of Channel 17 in Colorado
Springs for non-commercial educa-
tional use. Included in the state-
ment of the JCET was a letter
from the Colorado Springs Fine
Arts Center stating that it sup-
ported the efforts of the JCET to
obtain the reservation of television
channels for the region. No op-
position to this reservation was
filed.
Pueblo
855. The Educational Reserva-
tion. The Pueblo Public Schools,
District 60 and the Pueblo Junior
College supported the reservation
of Channel 8 in Pueblo for non-
commercial educational use. Reso-
lutions of the Board of Education
of the Pueblo Public Schools and
the Pueblo Junior College Commit-
tee requested this reservation,
pending completion of studies of
the problems of educational tele-
vision broadcasting such as costs
and areas of use. No opposition to
this reservation was filed.
Durango
856. (a) Census Data. The popu-
lation of Durango is 7,000.
(b) Counterproposal of San Juan
Broadcasting Co., Inc. San Juan
Broadcasting Company, Inc., re-
quested the assignment of VHF
Channel 6 to Durango. In support
of the counterproposal it was urged
that the assignment of a VHF
channel to Durango would provide
a first television service to an ap-
preciable area.
Grand Junction
857. (a) Census Data. The popu-
lation of Grand Junction is 15,000
(b) Counterproposal of Western
Slope Broadcasting Company.
Western Slope Broadcasting Com-
pany, Grand Junction, requested
that VHF Channel 3 be assigned to
Grand Junction without any
changes in the assignments pro-
posed in the Third Notice. Since
the counterproposal of Western
Slope Broadcasting Company con-
flicted with Senator Johnson's Plan
3, Western Slope Broadcasting
Company suggested that the con-
flict could be resolved by the as-
signment of Channel 5 to Grand
Junction in lieu of Channel 3.
(c) Statement in Support of
Western Slope Broadcasting Co.
Counterproposal. Western Slope
stated that its proposal would sup-
ply a first and second television
service to an appreciable area. In
addition it was urged that the as-
signment of a VHF channel is jus-
tified because the economic re-
sources and size of Grand Junction
evidence the ability of that com-
munity to support a VHF televi-
sion station.
Montrose
858. (a) Census Data. The popu-
lation of Montnose is 5,000. ,
(b) Counterproposal of Uncom-
pahgre Broadcasting Co. Uncom-
pahgre Broadcasting Company re-
quested the assignment of VHF
Channel 11 to Montrose without any
otrer changes in the assignments
proposed in the Third Notice. Since
the counterproposal of Uncompah-
gre conflicted with Senator John-
son's Plan 3, Uncompahgre sug-
gested that the conflict could be re-
solved by the assignment of Chan-
nel 8 or 9 or 10 to Montrose.
(c) Statement in Support of Un-
compahgre Counterproposal. Un-
compahgre Broadcasting Company
urged that the assignment of a
VHF channel to Montrose would
result in a first television service
to an appreciable area.
Laramie
859. (a) Census Data. The popu-
lation of Laramie is 16,000.
(b) Counterproposal of Warren
M. Mallory. Warren M. Mallory,
Laramie, requested that either VHF
Channel 3 or VHF Channel 5 be
assigned to Laramie in addition to
the assignments proposed in the
Commission's Third Notice.
(c) Statement in Support of
Mallory Counterproposal. Mallory
urged that commercial interests in
Laramie could not establish a tele-
vision station in the immediate fu-
ture on UHF Channel 18 proposed
for Laramie because no UHF trans-
mitting equipment is presently
available on the market, but that if
a VHF channel were made avail-
able commercial interests in Lara-
mie have expressed a willingness
to establish immediately a commer-
cial station which would not only
provide commercially sponsored en-
tertainment but would also provide
time for educational programs
sponsored by the University of
Wyoming, located in Laramie. It
was also urged that the isolation of
Laramie due to mountainous geo-
graphical terrain would prevent
that city from receiving service
from stations located in such other
communities as Cheyenne, Wyo-
ming, and Denver, Colorado.
(d) Conflicting Counterproposals
to Mallory Counterproposal. The
counterproposal of Warren M. Mal-
lory and the third alternative coun-
terproposal of Senator Johnson are
mutually exclusive. Mallory, how-
ever, suggested that the conflict be-
tween the two counterproposals
could be resolved by the assign-
ment of Channel 3 to Laramie and
Channel 5 to Cheyenne or the as-
signment of Channel 5 to Laramie
and the assignment of Channel 3 to
Cheyenne. The counterproposal of
Warren H. Mallory to assign Chan-
nel 5 to Laramie is mutually ex-
clusive with the counterproposal of
Northwestern Colorado Broadcast-
ing Company to add that channel
to Craig, Colorado.
(e) The Educational Reserva-
tion.1,72 The University of Wyom-
ing and its Board of Trustees sup-
ported the reservation of VHF
Channel 8 at Laramie for use by a
non-commercial educational station. 1
No oppositions to this proposed
reservation were filed.
Conclusions : Denver Educational
Reservation
860. We have in another portion
of this Report considered the pro-
posal of Senator Johnson that the
Commission impose a condition on
all television licensees that a cer-
tain amount of time be made avail-
able for educational purposes as an
alternative to the establishment of
reservations for non-commercial
educational use. Accordingly, it
will not be discussed further.
861. We believe on the basis of
the record that the proposed edu-
cational reservation of Channel 6
in Denver should be finalized. The j
educational institutions in Denver
have demonstrated on the record
their interest in establishing a non-
commercial educational television
station. They have banded together
to solve the problems connected
with the establishment and opera-
tion of such a station; the Univer-
sity of Denver, in particular, has
shown on the record a strong in-
terest in bringing educational tele-
vision to the Denver area; and the
educational institutions established
on the record that they are pro-
ceeding to develop plans for the
early establishment of a non-com-
mercial educational television sta-
tion in Denver. On the basis of the
record, and in view of the forego-
ing, the Commission finds it must
deny the counterproposal of Sena-
tor Edwin Johnson insofar as it
would substitute UHF Channel 26
for VHF Channel 6 as the reserved
channel in Denver, Colorado. Ac-
cordingly, the reservation of VHF
Channel 6 in Denver, Colorado for
non-commercial educational televi-
sion use is finalized.
Conclusions: The Boulder Educa-
tional Reservation
862. We find no adequate basis
on the record for deleting the pro-
posed reservation of Channel 9 for
non-commercial educational use in
Boulder. Boulder has been desig-
nated as a "primarily educational
center" and the University of Col-
orado has established its interest
in establishing a non-commercial
educational station in Boulder. Un-
der these circumstances we find no
adequate basis for deviating from
our policy of attempting to provide
VHF educational reservations in
"primarily educational centers".
On the basis of the record and in
view of the foregoing, the Commis-
sion finds that it must deny the
counterproposal of Senator Edwin
Johnson insofar as the reservation
of UHF Channel 22 instead of
VHF Channel 9 at Boulder, Colo-
rado is concerned. In view of our
grant of Senator Johnson's third
plan, Channel 12 will be substituted
at Boulder for Channel 9. Accord-
ingly, the Commission is finalizing
the reservation of Channel 12 in
Boulder for use by a non-commer-
cial educational station.
Conclusions: The Colorado Springs
and Pueblo Educational
Reservations
863. The Commission is of the
opinion, on the basis of the record,
that a reservation for non-commer-
17- In its Comments of May 7, 1951 War-
ren M. Mallory requested the reserva-
tion of UHF Channel 18 in Laramie for
non-commercial educational use in lieu
of VHF Chanel 8. No sworn state-
ment in support of this request was
filed. Accordingly, it will not be con-
sidered further.
April 14, 1952 Part II Final TV Report • Page 103
cial educational television is war-
ranted in Colorado Springs and
Pueblo. Accordingly, the reserva-
tion of UHF Channel 17 in Colo-
rado Springs, and VHF Channel 8
in Pueblo, are finalized.
Conclusions: The Laramie Educa-
tional Reservation
864. On the basis of the record
the reservation of Channel 8 in
Laramie for non-commercial educa-
tional use is finalized.
Summary of Requests for Addi-
tional VHF Assignments
865. The remaining counterpro-
posals consist of: (1) a proposal
by Senator Johnson for the assign-
ment of either VHF Channel 9 or
12 to Denver; (2) a proposal by
Northwestern Colorado Broadcast-
ing Company for the assignment of
either VHF Channel 5 or 13 to
Craig; (3) a proposal by the San
Juan Broadcasting Company, Inc.,
for the assignment of VHF Chan-
nel 6 to Durango, Colorado; (4) a
proposal of Western Slope Broad-
casting for the assignment of VHF
Channel 3 or 5 to Grand Junction,
Colorado; (5) a proposal by the
Uncompahgre Broadcasting Com-
pany for the assignment of either
VHF Channel 8, 9, 10 or 11 to Mont-
rose, Colorado; (6) a proposal by
, Warren M. Mallory for the assign-
\\ ment of either VHF Channel 3 or 5
I to Laramie.
Conclusions : Additional VHF
Assignments to Denver,
Craig and Laramie
866. The first and second alter-
native counterproposals of Senator
Johnson would add a 4th commer-
cial VHF assignment or a total of
5 VHF assignments to Denver by
deleting the only VHF assignment
to Boulder and the second VHF
assignment to Colorado Springs, re-
spectively. We have above denied
the first counterproposal in con-
nection with Boulder educational
reservation discussion. With re-
spect to the second alternative
counterproposal, we do not believe
the record supports the basis for
the deletion of the second VHF
channel in Colorado Springs, a city
of 45,000, in order to effect the
assienment of a 4th commercial
VHF channel (with a total of 5
VHF channels) to Denver. The
third alternative counterproposal of
Senator Johnson would result in
the additional assignment of VHF
Channel 9 to Denver without delet-
ing a channel from any other com-
munity. This counterproposal is,
however, mutually exclusive with
the counterproposal seeking the as-
signments of VHF channels in
Craig and Laramie. The Commis-
sion is of the opinion that a fifth
VHF channel in Denver, one of the
maior cities of the United States
and a city of 416,000, is to be pre-
ferred to the assignment of a first
VHF channel to Craie:, a city of
3,000 and a second VHF channel to
Laramie, a city of 16.000. We be-
lieve that in view of the great dis-
parity in size, population and im-
portance between Denver and the
Cities of Craig and Laramie that
the assignment of an additional
VHF channel to Denver is warrant-
ed. The Northwestern Colorado
Broadcasting Company's counter-
proposal to resolve the conflict be-
tween Senator Johnson's and its
proposal would result in a mileage
separation of 189 miles between
Rock Springs, Wyoming:, and Lara-
mie, Wyoming, and of 186 miles
between Craig, and Colorado
Springs, in Zone II. Since the mini-
mum co-channel separation in Zone
Page 104 • April 14, 1952 Part
II is 190 miles the alternative coun-
terproposal of Northwestern Colo-
rado Broadcasting Company must
be denied.
867. The counterproposal of Mal-
lory to resolve the conflict between
Senator Johnson's and his proposal
would require the deletion of a
VHF channel from Cheyenne. We
do not believe the record warrants
the deletion of one of the two VHF
channels from Cheyenne, a city of
32,000, in order to provide a second
VHF assignment for Laramie, a
city of 16,000. Accordingly, the sec-
ond alternative counterproposal of
Senator Johnson, the counterpro-
posal of Northwestern Colorado
Broadcasting Co., and the counter-
proposal of Warren M. Mallory are
denied and the third alternative
counterproposal of Senator Johnson
in so far as it requests the addition
of a VHF channel to Denver is
granted.
Conclusions: Additional VHF As-
signment to Grand Junction,
Durango and Montrose
868. It is the Commission's view
that the counterproposals of West-
ern Slope Broadcasting Company
for a VHF channel in Grand Junc-
tion; San Juan Broadcasting Com-
pany, Inc., for a VHF channel in
Durango and the Uncompahgre
Broadcasting Company for a VHF
channel in Montrose should be
granted. The assignments are con-
sistent with the Rules and stand-
ards adopted herein and will re-
sult in television service to areas
and persons which would otherwise
not receive VHF service. Accord-
ingly, the counterproposals of
Western Slope Broadcasting Com-
pany and San Juan Broadcasting
Co., Inc., as modified and the coun-
terproposal of Uncompahgre Broad-
casting Company are granted.
Final Assignments and
Reservations
869. The following assignments
and reservations are adopted:
VHF Chan-UHF Chan-
City nel No. nel No.
Boulder, Colo. *12 22
Colorado Springs,
Colo. 11,13 *17,23
Denver, Colo. 2, 4, *6, 7, 9 20, 26
Durango, Colo. 6 15
Grand Junction
Colo. 5 . 21
Montrose, Colo. 10 18
Pueblo, Colo. 3, 5, *8 28, 34
Alliance, Nebr. 13 21
Cheyenne, Wyo. 3, 5
Laramie, Wyo. *8 18
Rawlins, Wyo. 11
Craig, Colo. 19
WALLA WALLA, WASHINGTON
870. (a) Proposed Assignments.
In the Third Notice the Commis-
sion proposed the assignment of
VHF Channels 5 and 8 to Walla
Walla.
(b) Census Data. The population
of the City of Walla Walla is 24,000.
(c) Counterproposal of Salt Lake
Pipe Line Company. Salt Lake Pipe
Line Company requested that VHF
Channel 5 not be assigned to Walla
Walla.
(d) Statement in Support of
Salt Lake Pipe Line Company
Counterproposal. Salt Lake Pipe
Line Company stated that it is the
permittee of operational fixed sta-
tions in the Petroleum Radio Serv-
ice at Pasco, Washington on 72.15
Mc. Adams, Oregon on 74.02 Mc,
and Mt. Emily, Oregon on 75.74 Mc,
74.50 Mc, and 74.42 Mc, in the band
72-76 Mc; that these stations are a
part of a communication system
constructed at a cost of more than
$400,000 for the operation and
maintenance of its petroleum pipe
line; that when construction per-
Final TV Report
mits were requested a check was
made of possible interference to
television channels based upon an
earlier Notice in these proceedings
which did not propose assignment
of Channel 5 to Walla Walla; that
equipment operating on other fre-
quencies was used at locations
where interference might occur to
television but no interference was
then expected in the vicinity of
Walla Walla; that the above sta-
tions are located 37 miles, 25 miles,
and 46 miles, respectively, from
Walla Walla, and thus may be ex-
pected to cause interference to a
television station operating on
Channel 5 at Walla Walla where
the channel is proposed to be as-
signed under the Third Notice; and
that to redesign the communica-
tions system by changing frequency
of the stations at Pasco, Adams,
and Mt. Emily in order to elimi-
nate television interference would
require the erection of other sta-
tions at heavy expense.
(e) In its Report and Order re-
leased May 6, 1948, in Docket 8487
with respect to the sharing of tele-
vision channels and assignments of
frequencies to television and non-
government fixed and mobile serv-
ices the Commission stated:
Allocation of the Band 72-76
Megacycles
The band 72 to 76 megacycles,
except for the guard band around
the 75 Mc marker, is presently
allocated to non-government
fixed and mobile services. It is in
between television Channel 4 (66
to 72 Mc) and Channel 5 (76 to
82 Mc) and hence is a source of
potential adjacent channel inter-
ference to each channel. The evi-
dence showed that at least so far
as mobile operations are con-
cerned, operation in this band is
not feasible since destructive in-
terference to television reception
is inevitable. However, the evi-
dence did show that some use
can be made of these frequencies
with no interference to television
on the basis of careful engineer-
ing and the formulation of engi-
neering and interference stand-
ards. The establishment and ap-
plication of such standards ap-
pear to be capable of solution for
the fixed service. They do not
appear to be practical in the case
of the land mobile service whose
requirements are most acute in
the same areas which require
either television Channels 4 or 5,
or both. Accordingly, the Com-
mission has determined that the
frequencies 72 to 76 megacycles
should be assigned only to the
fixed service on an engineered
basis and on condition that no ad-
jacent channel interference will
result to the reception of televi-
sion stations which may be au-
thorized or provided for in the
Commission's Rules. The Com-
mission recognizes that this allo-
cation does remove some of the
flexibility in the television allo-
cation table but this is restricted
to television Channels 4 and 5
and not all the television chan-
nels, as would be the case if as-
signments were made for shared
use of television channels on an
engineered basis. Morever, if the
band 72 to 76 megacycles is not
to be used by the fixed service on
an engineered basis, it would be
difficult to assign any service
therein. This would constitute a
wasto of frequencies.
(f) Pursuant to the above Re-
port and Order, Part 2 of the Com-
mission's Rules and Regulations —
BRO Al
Rules Governing Frequency Allo-
cations and Radio Treaty Matters;
General Rules and Regulations —
provides that:
Operational fixed stations may
be authorized to use frequencies
in this band [72-76 Mc] in ac-
cordance with columns 10 and 11
of the table of frequency alloca-
tions, on the condition that harm-
ful interference will not be caused
to the reception of television sta-
tions on Channels 4 and 5.
(g) Part 11 — Rules Governing
Industrial Radio Services — provided
in Section 11.303(a):
Subject to the condition that
no harmful interference will be
caused to reception of television
Channels Number 4 or 5, the fol-
lowing frequencies are available
for assignment to fixed stations
in the Petroleum Radio Service
on a shared basis with other serv-
ices: [72-76].
Conclusions
871. The Commission has given
careful consideration to the possi-
bility of substituting another VHF
television channel at Walla Walla
for Channel 5 but the assignments
for Walla Walla are closely interre-
lated with the proposals for other
cities in the Pacific Northwest area
and with Canadian assignments.
Such a substitution would deprive
another city of a VHF television
channel without an adequate VHF
substitute and, therefore, does not
appear to be feasible. In view of
the foregoing and the fact that the
authorizations of operational fixed
stations in the 72-76 Mc band were
expressly made on the basis of non-
interference to television assign-
ments, the counterproposal of Salt
Lake Pipe Line Company is denied.
Other pipe line companies have em-
ployed microwave frequencies for
communications systems of the
type which Salt Lake operates.
Such frequencies possess character-
istics suitable to the fixed opera-
tions and present no problem of in-
terference to television. It is our
opinion that the potentiality of
interference to television in Walla
Walla can best be avoided by Salt
Lake Pipe Line Company changing
its communications to microwave
frequencies. Accordingly, the Salt
Lake City Pipe Line Company will
have to vacate the frequencies in-
volved when a television station is
prepared to commence operation on
Channel 5 in Walla Walla.
Final Assignments
872. The assignments of VHF
Channels 5 and 8 to Walla Walla
are adopted.173
TACOMA AND OLYMPIA,
WASHINGTON
873. (a) Proposed Assignments.
In the Third Notice the Commis-
sion proposed the following assign-
ments and reservation:
VHF Chan- UHF Chan-
City nel No. nel No.
Tacoma, Wash. 11, 13 *56, 62
Olympia, Wash. 60
(b) Census Data. The metropoli-
tan area of Tacoma has a popula-
tion of 276,000. The City of Tacoma
has a population of 144,000. The
City of Olympia has a population of
16,000.
(c) Counterproposal of Tom 01-
sen. Tom Olsen requested the addi-
tional assignment of VHF Channel
11 to Olympia by the deletion of
that channel from Tacoma.
(d) Statement in Support of Tom
Olsen Counterproposal. Tom Olsen
173 The assignment of UHF Channel 22
in Walla Walla and its reservation for
non-commercial educational use is dis-
cussed elsewhere in this Report.
CASTING • Telecasting
stated that the operation of Chan-
nel 11 in Olympia would not cause
objectionable interference to any
proposed assignment; that it would
provide additional Grade A service
and a second television station for
Olympia; and that Tacoma would
receive a total of 6 VHF and 7
UHF services of at least Grade A
quality under the FCC allocation
proposal: 4 from Tacoma, 2 from
Bremerton, 6 from Seattle, and 1
from Olympia.
(e) Opposition to Tom Olsen
Counterproposal. The Tribune Pub-
lishing Company, Tacoma, Wash-
ington, opposed the counterproposal
of Tom Olsen to move VHF Chan-
nel 11 from Tacoma to Olympia.
(f ) The Tacoma Educational Res-
ervation. Tacoma Public Schools,
Tacoma Vocational - Technical
School, College of Puget Sound, and
the State Superintendent of Public
Instruction supported the reserva-
tion of Channel 56 at Tacoma. No
objection was filed to the proposed
reservation.
Conclusions: Tacoma Educational
Reservation
874. On the basis of the record the
reservation of Channel 56 at Taco-
ma is finalized.
Conclusions : Olympia and Tacoma
875. It is our view, on the basis
of the record, that the deletion of
Channel 11 from Tacoma to pro-
vide a VHF assignment to Olympia
is not warranted. Tacoma has a
population of 144,000, as compared
to Olympia with a population of
16,000; and Tacoma is one of the
largest cities in the State of Wash-
ington. Accordingly, the counter-
proposal of Tom Olsen is denied.
Final Assignments
Reservation
and
876. The following assignments
and reservation are adopted:
Tacoma, Wash. 11, 13 *56, 62
Olympia, Wash. 60
BELLINGHAM, SEATTLE,
LONGVIEW, WASHINGTON,
AND ALBANY, OREGON
877. Proposed Assignments. In
the Third Notice the Commission
proposed the following assignments
and reservation:
City VHF Chan- UHF Chan-
Bellingham
Seattle 4, 5, 7,
Longview
Albany
18, 24
20, 26
33
55
Bellingham
878. (a) Census Data. The City
of Bellingham has a population of
34,000.
(b) Counterproposal of KVOS,
Inc. KVOS, Inc., Bellingham, Wash-
ington, requested the additional as-
signment of VHF Channel 12 to
Bellingham. The assignment of
Channel 12 to Bellingham would
be accomplished by the assignment
of Channel 3 to Chilliwack, Canada,
in lieu of Channel 12.
(c) Statement in Support of
KVOS, Inc., Counterproposal.
KVOS, Inc., stated that the assign-
ment of Channel 12 to Bellingham
would not deprive any city listed in
the Third Notice of a VHF or a
UHF channel; that the shift of
Channel 12 from Chilliwack meets
the mileage separation require-
ments ; that a grant of the counter-
proposal would provide additional
Grade A service; and that a VHF
channel would provide a more de-
pendable service to a considerable
area than would a UHF service.
(d) The KVOS, Inc., counter-
proposal would result in an adja-
cent channel separation of 81 miles
between Chilliwack on Channel 3
and Victoria, Canada, on Channel
2 and an adjacent channel separa-
tion of 105 miles between Chilli-
wack on Channel 3 and Seattle,
Washington, on Channel 4.
(e) Oppositions and Conflicting
Counterproposals to KVOS, Inc.
Counterproposal. Oppositions and
conflicting counterproposals were
filed by Fisher's Blend Station,
Inc., Seattle; Totem Broadcasters,
Inc., Seattle; Twin Cities Broad-
casting Corp., Longview, all of
Washington; and Central Willam-
ette Broadcasting Company, Al-
bany, Oregon.
Seattle
879. (a) Census Data. The Seat-
tle metropolitan area has a popula-
tion of 733,000. The City of Seattle
has a population of 468,000.
(b) Counterproposal of Totem
Broadcasters, Inc. Totem Broad-
casters, Inc., requested the addi-
tional assignment of VHF Channel
2 to Seattle,1" by the assignment
of Channel 3 to Victoria, Canada,
in lieu of Channel 2.
(c) Statement in Support of To-
tem Broadcasters, Inc. Counterpro-
posal. Totem Broadcasters, Inc.,
stated that Channel 2 at Seattle
would comply with the standards,
that the economic resources of
Seattle were adequate to support
an additional channel and that the
assignment of 4 VHF commercial
channels to Seattle would result in
a healthy competitive situation.
(d) The Totem Broadcasters,
Inc.. counterproposal would create
an adjacent channel separation of
75 miles between Victoria, Canada,
on Channel 3 and Seattle on Chan-
nel 2.
(e) Oppositions and Conflicting
Counterproposal to Totem Broad-
casters, Inc., Counterproposals. Op-
positions and conflicting counter-
proposals were filed by KVOS, Inc.,
Bellingham, Twin Cities Broad-
casting Corp., Longview, both of
Washington, and Central Willam-
ette Broadcasting Co., Albany,
Oregon. The Totem Broadcasters,
Inc., counterproposal together with
the counterproposal of KVOS, Inc.,
would create an 81 mile co-channel
separation between Victoria and
Chilliwack on Channel 3.
(f) Counterproposal of Fisher's
Blend Station, Inc. Fisher's Blend
Station, Inc., requested the addi-
tional assignment of VHF Channel
2 to Seattle in two alternative
counterproposals. Plan 1 would
add Channel 2 to Seattle by the
assignment of Channel 3 to Vic-
toria, Canada, in lieu of Channel
2.175 Plan 2 would make the follow-
ing changes in the assignments
proposed in the Third Notice.
Fisher's Blend Station, Inc. Coun-
terproposal. Fisher's Blend Sta-
tion, Inc., stated that the assign-
ment of VHF Channel 2 to Seattle
would comply with the Standards,
would provide a gain of Grade B
interference-free service, that
Seattle is the largest city in the
Pacific Northwest located in the
center of the most densely popu-
lated region in that area, that the
population of Seattle had increased
since 1940; that nearly one-third
of the entire population of the
State of Washington resides in the
Seattle metropolitan area ; and that
the economic resources of the area
were adequate to support the addi-
tional station requested.
(h) The Fisher's Blend Plan 1
would create an adjacent channel
separation of 75 miles between
Victoria, B. C, on Channel 3 and
Seattle on Channel 2. Plan 2 would
create an adjacent channel separa-
tion of 90 miles between Victoria,
B. C, on Channel 12 and Tacoma,
Washington, on Channels 11 and
13.
(i) Opposition and Conflicting
Counterproposals to Fisher's Blend
Station, Inc., Counterproposal. Op-
positions and conflicting counter-
proposals were filed by KVOS, Inc.,
Bellingham, Washington; Twin
Cities Broadcasting Corporation,
Longview, Washington; and Cen-
tral Willamette Broadcasting Com-
pany, Albany, Oregon. The Fisher's
Blend Plans 1 and 2, together with
the counterproposal of KVOS, Inc.,
would create, respectively, an 81
mile co-channel separation between
Victoria and Chilliwack on Channel
3 and a 48 mile co-channel separa-
tion between Victoria and Belling-
ham on Channel 12.
(j) The Seattle Educational Res-
ervation. Educational institutions
in Seattle supported the reserva-
tion of VHF Channel 9 for non-
commercial educational use. No
objections were filed to the proposed
reservation.
Longview
880. (a) Census Data. The City
of Longview has a population of
20,000.
(b) Counterproposal to Twin
Cities Broadcasting Corporation.
Twin Cities Broadcasting Corpora-
tion requested the additional as-
signment of VHF Channel 2 to
Longview. Plan 1 would assign
Channel 2 to Longview without
making any other changes in the
assignments proposed in the Third
Notice. Plan 2 would shift Chan-
nel 6 or 8 or 10 from Vancouver,
Canada, to Victoria, Canada, shift
Third Notice
Proposed Changes (Plan 2)
VHF Chan-
nel No.
UHF Chan-
nel No.
VHF Chan-
nel No.
UHF Chan-
nel No.
diversity of industries; that it is
the center of a trading territory
of more than 75,000 people; that
the area could support a VHF chan-
nel; that the population of the City
of Longview has increased 63%
since 1940; that Cowlitz County in
which the city is located has a
population of 53,132 persons and
has increased 32% since 1940; and
that VHF channels were not made
available for use in the southwest
section of the State of Washington
due to the fact that they were as-
signed to the large areas in north-
ern Washington.
(d) Plan 1 would result in a
co-channel separation of 158 miles
between Longview and Victoria,
B. C, on Channel 2. Plan 2 would
create a 75 mile adjacent channel
separation between Victoria on
Channel 6 or 8 or 10 and Seattle,
Washington, on Channels 7 and 9;
and 190 mile co-channel seperation
between Vernon, B. C, and Van-
couver, B. C. on Channel 2.
(e) Oppositions and Conflicting
Counterproposals to Twin Cities
Broadcasting Corporation Counter-
proposal. Opposition and conflict-
ing counterproposals to the coun-
terproposal of Twin Cities Broad-
casting Corporation were filed by
Central Willamette Broadcasting
Co., Albany, Oregon; KVOS, Inc.,
Bellingham, Washington; Totem
Broadcasters, Inc., KING Broad-
casting Co.; and Fisher's Blend
Station, Inc., of Seattle, Washing-
ton. The Twin Cities Broadcasting-
Corporation Plan 2 together with
the counterproposal of KVOS, Inc.,
would create an adjacent channel
separation between Vancouver-New
Westminster on Channel 2 and
Chilliwack on Channel 3. The dis-
tance from Vancouver to Chilli-
wack is 58 miles and the distance
from New Westminster to Chilli-
wack is 47 miles.
Albany
881. (a) Census Data. The City
of Albany has a population of 10,-
000.
(b) Counterproposal of Central
Willamette Broadcasting Company.
Central Willamette Broadcasting
Company requested that VHF
Channel 4 be assigned to Albany ,176
Seattle, Wash.
Victoria, B. C.
Chilliwack, B. C.
20,26 2f,4, 5, 7, *9 20,26
40, 46 12t 40, 46
42 3+ 42
(g) Statement in Support of
Queen City Broadcasting Company
also filed a comment in which it stated
that it had no objection to the assign-
ment of Channel 2 to Seattle provided
such assignment does not result in the
removal of Channel 4 from Seattle, but
submitted no sworn statement. Accord-
ingly, the request has not been con-
sidered further.
™ Plan 1 of Fisher's Blend Station, Inc.,
is identical with the counterproposal of
Totem Broadcasters, Inc.
ROADCASTING • Telecasting
17U In a counterproposal filed May 7,
1951, Central Willamette Broadcasting
Company requested the assignment of
VHF Channel 12 to Albany. In its sworn
statement, however, Central Willamette
requested Channel 4 in lieu of Channel
12. Although several parties have op-
posed the request for the assignment
of Channel 4 on the merits, no party
has objected to the acceptance of the
new counterproposal in this proceeding.
Accordingly, the Commission is consid-
ering the request for the assignment of
Channel 4 in Albany on the merits.
April 14, 1952 Part II Final TV Report • Page 105
Channel 2 from Victoria to Van-
couver, and make the additional
assignment of Channel 2 to Long-
view.
(c) Statement in Support of
Twin Cities Broadcasting Corpora-
tion Counterproposal. Twin Cities
Broadcasting Corporation stated
that the City of Longview has a
by making the following changes
in the assignments proposed in the
Third Notice:
posal would result in a 200 mile
co-channel assignment spacing be-
City
Third Notice
Proposed Changes
VHF Chan-
UHF Chan-
VHF Chan-
UHF Chan-
nel No.
nel No.
nel No.
nel NO.
Albany, Ore.
55
if
55
Medford, Ore.
4, 5
5, 8f
Yreka, Calif.
11
lOf
Eugene, Ore.
*9
20, 26
*9, llf
20, 26
Salem, Ore.
3
*18, 24
2+
*18, 24
Portland Ore.
6, 8, *10, 12
21, 27
5t, 8, *10, 12
21, 27
Longview, Wash.
33
3f
33
Seattle, Wash.117
4, 5, 7, *9
20, 26
2f, 4, 6t, 7, *9
20, 26
Bellingham, Wash.
18,24
12f
18, 24
Victoria, B. C.
2
40, 46
5t
40, 46
Chilliwack, B. C.
12
42
f
42
Vancouver-New
Westminster, B. C.
6, 8, 10
14, 30, 36
3f , 8, 10
14, 30, 36
(c) Statement in Support of Cen-
tral Willamette Broadcasting Com-
pany Counterproposal. Central Wil-
lamette Broadcasting Company
stated that the proposed assign-
ment of 1 UHF channel to Albany
is inadequate, that the City of Al-
bany had a 78% increase in popula-
tion between 1940 and 1950, that
the terrain in the area is better
adapted to VHF than UHF, and
that the assignments in the coun-
terproposal would result in a fairer
and more efficient utilization of the
available frequencies.
(d) The Central Willamette
Broadcasting Company counterpro-
posal would result in co-channel
separations of 200 miles between
Victoria and Portland on Channel
5, and 212 miles between Van-
couver-New Westminster and Long-
view on Channel 3; an adjacent
channel separation of 75 miles be-
tween Victoria on Channel 5 and
Seattle on Channel 6; and the dele-
tion of Channel 12 from Chilliwack.
It was suggested in the counter-
proposal that the Canadian Govern-
ment could assign Channel 3 to
Chilliwack to replace Channel 12
instead of to Vancouver-New West-
minster. This suggestion, however,
would result in the deletion of
Channel 6 from Vancouver-New
Westminster with no VHF replace-
ment. It was also suggested that
the Canadian Government could
assign a UHF channel to Chilli-
wack to replace Channel 12. In
any event the Central Willamette
Broadcasting Company counterpro-
posal would require the deletion of
a VHF assignment from a Cana-
dian city.
(e) Opposition and Conflicting
Counterproposals to the Central
Willamette Broadcasting Company
Counterproposal. Oppositions and
conflicting counterproposals to the
counterproposal of Central Willam-
ette Broadcasting Company have
been filed by King Broadcasting
Company, Seattle; KVOS, Inc.,
Bellingham, Totem Broadcasters,
Inc., Seattle; Twin Cities Broad-
casting Corp., Longview; Fisher's
Blend Station, Inc., Seattle, all of
Washington; and Lane Broadcast-
ing Company, Eugene, Oregon.
Conclusions: Seattle Educational
Reservation
882. On the basis of the record
the reservation of Channel 9 at
Seattle for non-commercial educa-
tional use is finalized.
Conclusions: Albany
883. The Central Willamette
Broadcasting Company counterpro-
l;: King Broadcasting Corporation is
licensed for the operation of Station
KING-TV on Channel 5 in Seattle. The
Central Willamette counterproposal to
delete Channel 5 from Seattle would re-
quire modification of the KING-TV li-
cense to terminate its operation on
Channel 5.
tween Victoria, B.C. and Portland
on Channel 5, and a 212 mile co-
channel assignment spacing be-
tween Vancouver-New West-
minster, B.C. and Longview on
Channel 3; and Channel 5 at Vic-
toria would be 75 miles from the
adjacent channel assignment,
Channel 6, at Seattle. Further, this
counterproposal would require the
deletion of Channel 12 from Chilli-
wack in Canada. Central Willam-
ette Broadcasting Company sug-
gested that Channel 12 could be
replaced in Chilliwack by assigning
Channel 3 to Chilliwack instead of
to Vancouver-New Westminster as
proposed in the Central Willamette
counterproposal, or by assigning an
additional UHF channel to Chilli-
wack. However, in any event, the
Central Willamette Broadcasting
Company counterproposal would
require the deletion of a VHF as-
signment from a Canadian com-
munity. The Central Willamette
Broadcasting Company counterpro-
posal must be denied for the rea-
sons set forth above in our dis-
cussion of Canadian-United States
television assignments.
Conclusions : Bellingham, Long-
view, Seattle
884. Twin Cities Broadcasting
Corporation (Plan 1) would assign
Channel 2 to Longview, without
making any other changes in as-
signments. However, Channel 2 at
Longview would be 158 miles from
the co-channel assignment at Vic-
toria, B.C. The Twin Cities Broad-
casting Corporation (Plan 1)
counterproposal must be denied for
the reasons set forth above in the
discussion of Canadian-United
States television assignments.
885. The remaining counterpro-
posal of Twin Cities Broadcasting
Corporation (Plan 2), seeks a first
VHF channel for Longview; the
counterproposal of KVOS, Inc.
seeks a first VHF channel for Bel-
lingham; and the counterproposals
of Fisher's Blend Station, Inc. and
Totem Broadcasters, Inc. seek a
fifth VHF channel for Seattle. Only
one of the above counterproposals
can be granted since they are all
conflicting. We are of the view that
the assignment of a first VHF
channel to Bellingham, a city of
34,000 people, is to be preferred to
the assignment of a first VHF
channel to Longview, a city with
a population of only 20,000, or to
the assignment of a fifth VHF
channel to Seattle. Accordingly,
the KVOS, Inc. counterproposal is
granted and Channel 12 is assigned
to Bellingham. In order to ac-
complish this, Channel 3 will be
assigned to Chilliwack, B.C. in
place of Channel 12.
886. Since we have granted the
KVOS, Inc. counterproposal for
Bellingham, the conflicting counter-
proposals of Fisher's Blend Sta-
tions' Inc., (Plans 1 and 2), Totem
Broadcasters, Inc., and Twin City
Broadcasting Corporation (Plan 2)
must be denied.
887. Fisher's Blend Stations, Inc.
(Plan 1) and Totem Broadcasters,
Inc., in assigning a fifth VHF
channel to Seattle, would assign
Channel 3 to Victoria, B.C. How-
ever, the KVOS, Inc. counterpro-
posal assigns Channel 3 to Chilli-
wack, B.C., 81 miles from Victoria.
The Totem Broadcasters, Inc.
counterproposal and Fisher's Blend
Stations, Inc. (Plan 1) counter-
proposal must be denied for the
reasons set forth above in our dis-
cussion of Canadian-United States
television assignments.
888. The Fisher's Blend Sta-
tions, Inc. (Plan 2) counterpro-
posal, in assigning a fifth VHF
channel to Seattle, would assign
Channel 12 at Victoria, B.C. How-
ever, Channel 12 at Victoria would
be only 48 miles from the assign-
ment of Channel 12 in Bellingham
resulting from our grant of the
KVOS, Inc., counterproposal. The
Fisher's Blend Stations, Inc. (Plan
2) counterproposal must be denied
for the reasons set forth above in
our discussion of Canadian-United
States television assignments.
889. The Twin City Broadcast-
ing Corporation (Plan 2) counter-
proposal, in assigning a VHF chan-
nel to Longview, would assign
Channel 2 to Vancouver-New West-
minster, B.C. However, in grant-
ing the KVOS, Inc. counterproposal
for Bellingham, Channel 3 is as-
signed to Chilliwack, B.C. Channel
3 at Chilliwack would be 47 miles
from New Westminster and 58
miles from Vancouver where ad-
jacent Channel 2 is proposed to be
assigned by Twin City. The Twin
City Broadcasting Corporation
(Plan 2) counterproposal must be
denied for the reasons set forth
above in our discussion of Cana-
dian-United States television as-
signments.
Final Assignments and Reservation
890. The following assignments
and reservation are adopted :1TS
City
(b) Pullman. The State College
of Washington and the State
Superintendent of Public Instruc-
tion supported the reservation of
Channel 10 in Pullman for non
commercial educational use. No
objections were filed to the reserva-
tion of this channel.
(c) The Spokane Public Schools
and the State Superintendent of
Public Instruction supported the
reservation of Channel 7 in Spo-
kane for non-commercial educa-
tional use. No objections were filed
to the reservation of this channel.
(d) Counterproposal of Wash-
ington State Superintendent of
Public Instruction. The State Su-
perintendent of Public Instruction
requested the assignment of one
channel at each of the following
communities and its reservation for
non-commercial educational use :
Omak-Okanogan, Wenatchee, El-
lensburg, Yakima, Kennewick-
Richland-Pasco and Walla Walla.
(e) Statement in Support of
Counterproposal of State Superin-
tendent of Public Instruction. The
State Superintendent of Public In-
struction stated that the middle
portion of the State of Washington
could not receive educational cover-
age from the educational reserva-
tions proposed for Tacoma, Seattle,
Spokane, and Pullman. No objec-
tions were filed to the counterpro-
posal of the State Superintendent
of Public Instruction.
Conclusions
894. It is our view that the
record supports the reservation of
Channel 10 at Pullman and Chan-
nel 7 at Spokane for non-commer-
cial educational use. It is our view
that the record also supports the
assignment and reservation for
non-commercial educational use of
a UHF channel in Omak-Okano-
gan, Wenatchee, Ellensburg, Yaki-
ma, Kennewick-Richland-Pasco,
and Walla Walla. Accordingly, the
counterproposal of the State Su-
perintendent of Public Instructions
for the assignment and reservation
of channels to these communities
Bellingham, Wash.
Longview, Wash.
Seattle, Wash.
Albany, Ore.
ELLENSBURG, WASHINGTON
891. (a) Proposed Assignment.
In the Third Notice the Commission
proposed the assignment of UHF
Channel 49 to Ellensburg.
(b) The Central Washington
Broadcasters, Inc., supported the
proposed assignment of Channel 49
to Ellensburg. No objections were
filed to the assignment of this chan-
nel.179
Conclusions
892. In view of the foregoing
the proposed assignment of Chan-
nel 49 for Ellensburg is adopted.
THE WASHINGTON
EDUCATIONAL
RESERVATIONS
893. (a) Proposed Reservations.
In the Third Notice, the Commis-
sion proposed the following reser-
vations in Washington for non-
commercial educational use:
Pullman
Seattle
Spokane
Tacoma
18, 24
33
20, 26
for non-commercial educational use
is granted.
Final Assignments and
Reservations181
895. The following assignments
and reservations are adopted:
City
Pullman, Wash. *10
Spokane *7
Omak-Okamogan *35
Wenatchee *45
Ellensburg *65
Yakima *47
Kennewick-Rich-
land-Pasco *41
Walla Walla *22
BOISE, IDAHO EDUCATIONAL
RESERVATION
896. (a) Proposed Assignments
and Reservations. In the Third No-
tice the Commission proposed the
assignment to Boise of VHF Chan-
nels 4, 7 and 9 with Channel 4 re-
173 No request was made on the record
for an educational reservation in Bell-
ingham.
179 The additional assignment of Channel
65 to Ellensburg and its reservation for
non-commercial use is discussed else-
where in this Report.
150 The Seattle and Tacoma educational
reservations are discussed elsewhere in
this Report.
151 The Seattle and Tacoma educational
reservations are discussed elsewhere in
this report.
Page 106 • April 14, 1952 Part II Final TV Report
ROADCASTING • Telecasting
served for non-commercial educa-
tional use.
(b) The JCET and the College
of Idaho supported the reservation
of Channel 4 in Boise for non-
commercial educational use.
(c) Counterproposal of KIDO,
Inc. KIDO, Inc. requested that
Channel 9 be reserved for non-
commercial educational use instead
of Channel 4.
(d) Statement in Support of
KIDO. Inc. Counterproposal. KIDO,
Inc. stated that VHP Channels 2-6
were preferable to VHF Channels
7-13 for coverage of rural areas
such as surround Boise; that it did
not appear likely a non-commercial
educational station would be estab-
lished in the community in the fore-
seeable future; and that Channel
4 should be assigned for commer-
cial use.
(e) Counterproposal of Boise
Valley Broadcasters. Boise Valley
Broadcasters requested that VHF
Channel 7 or 9 be reserved for
non-commercial educational use in-
stead of Channel 4.
(f) Statement in Support of
Boise Valley Broadcasters Counter-
proposal. It was asserted that it
did not appear likely that a non-
commercial educational station
would be established in the fore-
seeable future and that Channel 4
should be assigned for commercial
use.
Conclusions
897. We are of the view that the
record supports the reservation of
Channel 4 in Boise for non-com-
mercial educational use. We do not
recognize differences in VHF chan-
nels for assignment purposes; ac-
cordingly, the requests of KIDO,
Inc., and Boise Valley Broadcasters
that the educational reservation be
shifted to Channel 7 or 9 are denied
and the reservation of Channel 4 in
Boise for non-commercial use is
finalized.
MOSCOW, IDAHO
EDUCATIONAL RESERVATION
898. (a) Proposed Reservation.
In the Third Notice the Commis-
sion proposed the reservation of
UHF Channel 15 in Moscow for
non-commercial educational use.
(b) The University of Idaho
supported the reservation of Chan-
nel 15 in Moscow for non-commer-
cial educational use. No objection
was filed to the proposed reserva-
tion of this channel.
Conclusions
899. In view of the foregoing the
reservation of Channel 15 in Mos-
cow for non-commercial educa-
tional use is finalized.
LOGAN, SALT LAKE CITY,
OGDEN, PRICE, PROVO,
VERNAL, UTAH
900. (a) Proposed Assignments
and Reservation. In the Third No-
tice the Commission proposed the
following assignments and reserva-
tion.
City
VHF Chan- UHF Chan-
nel No.
nel No.
Logan
Ogden
Price
Provo
Salt Lake City
No assignment was proposed for
Vernal.
(b) Census Data. The standard
metropolitan area of Salt Lake
City has a population of 275,000
and Salt Lake City has a popula-
tion of 182,000. The City of Price
has a population of 6,000. The City
of Vernal has a population of 3,000.
(c) Existing Stations. Inter-
mountain Broadcasting and Tele-
vision Corporation is licensed to
operate Station KDYL-TV in Salt
Lake City on Channel 4. Radio
Service Corporation of Utah is
licensed to operate Station KSL-
TV in Salt Lake City on Channel 5.
Salt Lake City
901. (a) Counterproposal of Salt
Lake City Broadcasting Company.
Salt Lake City Broadcasting Com-
pany, Inc. requested that VHF
Channel 2 be assigned to Salt Lake
City by making the following
changes in the assignments pro-
posed in the Third Notice:
(c) Oppositions and Conflicting
Counterproposals to Eastern Utah
Broadcasting Co. Counterproposal.
Salt Lake City Broadcasting Com-
pany, Inc. stated that its proposed
". . . move of Channel 2 to Salt
Lake City can be accomplished with
either Channel 6 or Channel 3 sub-
stituted for Channel 11 assigned to
Price," and therefore that it had
no objection to the assignment of
Channel 6 to Price.
Vernal
903. (a) Counterproposal of Uin-
tah Broadcasting Company. Uintah
Third Notice
Counterproposal
City
Logan 2
Ogden 12
Price li
Provo 9
Salt Lake City 4, 5, *7
(b) Statement in Support of
Salt Lake City Broadcasting Co.
Counterproposal. Salt Lake City
Broadcasting Co. stated that the
counterproposal would afford an
additional channel to Salt Lake
City without depriving any other
community or state of a television
facility proposed under the Com-
mission's Third Notice; that the
assignment of VHF Channel 2 as
requested would meet the Commis-
sion's standards; that petitioner
proposed to use a site located on
Ocquirrh Mountain Ridge which is
about 5,000 feet above the popu-
lated area in and around Salt Lake
City; that the operation of Channel
2 in Salt Lake City as proposed
would result in a first service to
a substantial area and population;
that the large number of persons
in Salt Lake City justified the
grant of an additional VHF as-
signment to that city; and that the
population of Salt Lake City had
increased approximately 20% dur-
ing the ten-year period following
the 1940 census. No oppositions
were filed to the Salt Lake City
counterproposal.182
(c) The Salt Lake City Educa-
tional Reservation. Utah State
Board of Education, Ogden City
Board of Education, Brigham
Young University at Provo, Uni-
versity of Utah at Salt Lake City,
and Utah State Agricultural Col-
lege at Logan supported the reser-
vation of Channel 7 at Salt Lake
City for non-commercial educa-
tional use. No objections were filed
to the proposed reservation.
Price
902. (a) Counterproposal of
Eastern Utah Broadcasting Co.
Eastern Utah Broadcasting Com-
pany, Price, Utah, requested that
VHF Channel 6 be assigned to
Price, Utah, in lieu of Channel 11.
(b) Statement in Support of
Eastern Utah Broadcasting Co.
Counterproposal. It was urged that
the assignment of Channel 6 to
Price in lieu of Channel 11 would
result in greater coverage and that
the operation of Channel 6 in Price
would comply with the Commis-
sion's Standards for minimum co-
channel and adjacent channel sepa-
rations.
182 Oquirrh Radio and Television Com-
pany filed a mutually exclusive counter-
proposal requesting the assignment of
VHF Channel 2 to Tooele, Utah. On
October 1, 1951, Oquirrh Radio and Tele-
vision Company withdrew its counter-
proposal for the use of Channel 2 at
Tooele ". . . in favor of the allocation
of that channel to Salt Lake City." Ac-
cordingly, the counterproposal o f
Oquirrh Radio and Television Com-
pany will not be considered further.
Broadcasting Company requested
the assignment of VHF Channel 8
to Vernal. In addition, Uintah
Broadcasting Company pointed out
that conflicts resulting from the
requested assignment of Channel 8
to Vernal could be resolved by the
assignment of Channel 3 to Vernal
in lieu of Channel 8.
(b) Statement in Support of
Uintah Broadcasting Company
Counterproposal. Uintah Broad-
casting Company urged that opera-
tion on Channel 3 or Channel 8 in
Vernal would afford a first tele-
vision service to a substantial area
and population.
Ogden
904. The Educational Reserva-
tion. The Utah State Board of
Education supported the reserva-
tion of Channel 18 in Ogden. The
Board requested that this reserva-
tion be maintained until educa-
tional institutions in the area had
the opportunity to secure adequate
data upon which to base decisions
as to how this channel might best
be used co-operatively for educa-
tional television. No objections to
the reservation were filed.
PROVO
905. The Educational Reserva-
tion. The Utah State Board of
Education supported the reserva-
tion of Channel 28 in Provo. The
Board requested that this reserva-
tion be continued until educational
institutions in the area had the
opportunity to secure adequate
data upon which to base decisions
as to how this channel might best
be used co-operatively for educa-
tional television. Brigham Young
University also supported the res-
ervation of the channel and sub-
mitted resolutions from the Provo
School District Board of Education,
the Nebo School District, the Al-
pene School District, and the Cen-
tral Utah Vocational School favor-
ing the development of non-com-
merical educational television in
Provo. No objections to the reser-
vation were filed.
Logan
906. The Educational Reserva-
tion. Utah State Agricultural Col-
lege at Logan, Utah, requested the
reservation of a channel on 782-
890 Mc band for non-commercial
educational use in Logan. The Col-
lege stated that its administration
and faculty believe it to be their
responsibility to make the educa-
tional resources of the College
available to as many persons as
possible through the means of an
educational television station. Ac-
cordingly, the College reported that
it would give all possible support
to a non-commercial educational
television station by providing
talent, information, and technical
assistance. No objections were filed
to the College's request.
Conclusions: Utah Educational
Reservations
907. On the basis of the record
the proposed reservations for non-
commercial educational use in the
State of Utah are finalized. With
regard to Logan, the Commission
is of the opinion, on the basis of
the record, that an assignment to
that city for educational use is
warranted. Accordingly, UHF
Channel 46 is assigned to Logan,
Utah, and reserved for non-com-
mercial educational use.
Conclusions: Additional VHF
Assignments in Salt Lake City
and Vernal
908. The counterproposals for
additional VHF assignments in
Salt Lake City and Vernal are in
conformance with the Rules and
standards adopted herein. We be-
lieve, on the basis of the record,
that the assignment of a 4th VHF
channel to Salt Lake City and a 1st
VHF channel to Vernal are war-
ranted. Accordingly, the counter-
proposals of Salt Lake City Broad-
casting Co. and Uintah Broadcast-
ing Company are granted.
909. With respect to the request
of Eastern Utah Broadcasting Co.
for the assignment of Channel 6 in
Price in lieu of Channel 11, we
would deny this request since the
Commission does not recognize dif-
ferences in VHF or UHF channels
for assignment purposes. However,
since the Salt Lake City counter-
proposal which we have granted
above required a change in the
Price assignment and since Chan-
nel 6 at Price would be consistent
with that proposal, the request of
Eastern Utah Broadcasting Co. is
granted.
Final Assignments and
Reservations
910. The following assignments
and reservations are adopted:
VHF Chan- UHF Chan-
City nel No. nel No.
Logan 12 30, *46
Ogden 9 *18, 24
Price 6
Provo 11 22, *28
Salt Lake City 2, 4, 5, *7 20, 26
Vernal 3
PORTLAND, OREGON
911. (a) Proposed Assignments
and Reservations. In the Third No-
tice the Commission proposed the
assignment to Portland of VHF
Channels 6, 8, 10 and 12 and UHF
Channels 21 and 27, with Channel
10 reserved for non-commercial
educational use.
(b) Support of Proposed Assign-
ments. KOIN, Inc. supported the
assignments proposed for Portland.
(c) The Portland' Educational
Reservation. The University of
Portland, the Portland Public
Schools and the Portland Art
Museum supported the reservation
of Channel 10 in Portland for non-
commercial educational use. No
objection was filed to the reserva-
tion of this channel.
Conclusions: The Educational
Reservation
912. It is our view that the
record supports the proposed reser-
vation of Channel 10 in Portland
for non-commercial educational
use.
Final Assignments and Reservation
913. The following assignments
BROADCASTING • Telecasting
April 14, 1952 Part II Final TV Report • Page 107
and reservation are adopted:
Portland, Ore. 6, 8, *10, 12 21, 27
EUGENE, OREGON
914. (a) Proposed Assignments
and Reservation. In the Third No-
tice the Commission proposed the
assignment to Eugene of VHF
Channel 9 and UHF Channels 20
and 26 with Channel 9 reserved for
non-commercial educational use.
(b) Census Data. The City of
Eugene has a population of 36,000.
The City of Medford has a popula-
tion of 17,000.
(c) Counterproposal of KUGN,
Inc. KUGN, Inc. requested the ad-
ditional assignment of VHF Chan-
nel 11 to Eugene without making
any other changes in the assign-
ments proposed in the Third
Notice.
(d) Statement in Support of
KUGN, Inc. Counterproposal.
KUGN, Inc. stated that the City
of Eugene and Lane County in
which it is situated contain the
second largest concentration of
population in the State of Oregon;
KUGN, Inc. recognized that the
separation between Eugene and
Yreka City, California, where
Channel 11 is proposed to be as-
signed by the Third Notice is 163
miles, but asserted that the inter-
vening terrain is composed of
rough mountainous areas and that
no serious interference would oc-
cur.
(e) Channel 13 can be assigned
at Eugene in accordance with the
standards without making any
other changes in the assignments
proposed in the Third Notice.
(f) Opposition and Conflicting
Counterproposals to KUGN, Inc.,
Counterproposal. No opposition or
conflicting counterproposals were
filed to the counterproposal of
KUGN, Inc.
(g) Counterproposal of Lane
Broadcasting Company, Eugene,
Oregon. Lane Broadcasting Com-
pany requested that either VHF
Channel 4 or 5, proposed to be as-
signed in the Third Notice to Med-
ford, Oregon, be deleted from that
community and assigned to
Eugene.
(h) Statement in Support of
Lane Broadcasting Counterpro-
posal. Lane Broadcasting Company
stated that Eugene is one of the
principal market areas of the State
of Oregon and with respect to
population, commercial market
data and cultural background is
second only in the State of Oregon
to the City of Portland.
(i) Opposition and Conflicting
Counterproposal to Lane Broadcast-
ing Company Counterproposal. A
conflicting counterproposal was
filed by Central Willamette Broad-
casting Company, Albany, Oregon.
We have elsewhere in this Report
denied this proposal for the rea-
sons there stated.
(j) The Eugene Educational Res-
ervation. The University of Oregon
at Eugene and School District No.
4 of Lane County supported the
reservation of Channel 9 in Eugene
for non-commercial educational
use. No objection was filed to the
reservation of this channel.
Conclusions: The Educational
Reservation
915. In view of the foregoing,
the reservation of Channel 9 in
Eugene for non-commercial educa-
tional use is finalized.
Conclusions : Additional VHF
Assignment in Eugene
916. We believe that the record
supports the addition of a VHF
channel in Eugene. The counter-
proposal of KUGN, Inc., to assign
Channel 11 to that community can-
not be granted since it would result
in an assignment separation below
the minimum separation require-
ments adopted herein.
917. The counterproposal of
Lane Broadcasting Company would
result in the deletion of a VHF
channel proposed to be assigned to
Medford. Although it is our view
that the record supports the basis
for the assignment of an additional
VHF channel to Eugene, we do not
believe that this assignment need
be achieved at the expense of de-
leting one of the two VHF chan-
nels assigned to Medford. We are
persuaded to this conclusion in
view of the feasibility of the as-
signment of VHF Channel 13 at
Eugene. Accordingly, the counter-
proposal of KUGN, Inc., and Lane
Broadcasting Company in so far
as they request the assignment of
an additional VHF channel to
Eugene are granted by the assign-
ment of VHF Channel 13 to that
community.
Final Assignments and Reservation
918. The following assignments
and reservation are adopted:
VHF Chan- UHF Chan-
City nel No. nel No.
Eugene, Ore.
20, 26
CORVALLIS, OREGON:
EDUCATIONAL RESERVATION
919. (a) Proposed Reservation.
In the Third Notice the Commis-
sion proposed the reservation of
VHF Channel 7 in Corvallis for
non-commercial educational use.
(b) Oregon State Agricultural
College supported the reservation
of Channel 7 in Corvallis for non-
commercial educational use. No ob-
jections were filed to the reser-
vation of this channel.
Conclusions
920. In view of the foregoing,
the reservation of Channel 7 in
Corvallis for non-commercial use
is finalized.
SALEM, OREGON:
EDUCATIONAL RESERVATION
921. (a) Proposed Reservation.
In the Third Notice the Commis-
sion proposed the reservation of
UHF Channel 18 in Salem for non-
commercial educational use.
(b) Willamette University and
Oregon State Department of Edu-
cation supported the reservation of
Channel 18 in Salem for non-com-
mercial educational use. No ob-
jections were filed to the reser-
vation of this channel.
Conclusions
922. In view of the foregoing,
the reservation of Channel 18 in
Salem for non-commercial educa-
tional use is finalized.
BUTTE, MONTANA
923. (a) Proposed Assignments
and Reservation. In the Third No-
tice the Commission proposed the
assignment to Butte of VHF Chan-
nels 4, 6, and 7 with Channel 7
reserved for non-commercial educa-
tional use.
(b) Census Data. The City of
Butte has a population of 33,000.
(c) Counterproposal of Copper
Broadcasting Company. Copper
Broadcasting Company requested
the additional assignment of UHF
Channel 15 to Butte without mak-
ing any other changes in the chan-
nels proposed in the Third Notice.
(d) Statement in Support of
Copper Broadcasting Company
Counterproposal. Copper Broad-
casting Company stated that two
commercial VHF channels were
insufficient to meet the needs of
Butte.
(e) Oppositions and Conflicting
Counterproposals to Counterpro-
posal of Copper Broadcasting Com-
pany. No oppositions or conflicting
counterproposals were filed to the
counterproposal of Copper Broad-
casting Company.
(f) The Butte Educational Res-
ervation. The JCET supported the
reservation of Channel 7 in Butte
for non-commercial educational
use. No objections were filed to
the reservation of this channel.
Conclusions : Educational
Reservation
924. In view of the foregoing,
the reservation of VHF Channel 7
in Butte for non-commercial educa-
tional use is finalized.
Conclusions: Channel 15
925. It is our view that the
record supports the basis for the
grant of an additional channel to
Butte. Accordingly, the counter-
proposal of Copper Broadcasting
Company is granted and Channel
15 is assigned to Butte.
Final Assignments and Reservation
926. The following assignments
and reservation are adopted:
VHF Chan- UHF Chan-
City nel No. nel No.
Butte, Mont. 4, 6, *7
15
STATE OF MONTANA:
EDUCATIONAL RESERVATION
927. (a) Proposed Reservations.
In the Third Notice the Commis-
sion proposed the following reser-
vations for non-commercial educa-
tional use:
City
Billings, Mont. *11
Bozeman, Mont. *9
Great Falls, Mont. *23
MUes City, Mont. *6
Missoula, Mont. *11
(b) Billings. The Eastern Mon-
tana College of Education support-
ed the reservation of VHF Chan-
nel 11 at Billings. The following
educational organizations and
groups joined with Eastern Mon-
tana College in support of the
reservation: Billings Business Col-
lege; Billings Commercial Club;
Mayor of Billings; Billings Minis-
terial Association; Superintendent
of Schools, Laurel, Montana ;
County Superintendent of Schools,
Yellowstone County, Billings;
Rocky Mountain College; Post-
master, U.S. Post Office, Billings;
P.T.A. City Council; Superin-
tendent School District #2, Bill-
ings; and Central Catholic High
School. The JCET also supported
this reservation. No objection was
filed to this reservation.
(c) Bozeman and Miles City. The
JCET supported the reservation of
VHF Channel 9 in Bozeman and
VHF Channel 6 in Miles City and
requested that these reservations
be made final. No objections were
filed to these reservations.
(d) Great Falls. The College of
Great Falls supported the reserva-
tion of Channel 23 at Great Falls.
The JCET also supported this
reservation. The College of Great
Falls requested that UHF Channel
23 be reserved until it, either alone
or in cooperation with other educa-
tional institutions, was able to
establish and maintain an educa-
tional television station. No oppo-
sitions to the reservation were filed.
(e) Missoula. The University of
Montana and the Executive Board
of the University supported the
reservation of VHF Channel 11 at
Missoula, Montana. Support of the
reservation was also received from
the Public Schools of Missoula and
the Missoula P.T.A. Council, Mis-
soula County Schools, Missoula
County High School, and the Mon-
tana Federation of Women's Clubs.
~No objection to the proposed reser-
vation was received.
Conclusions
928. In view of the foregoing,
the proposed reservation of the
above channels for non-commercial1
educational use are finalized
Final Reservations
929. The following reservations
are adopted:
City
Billings, Mont. *11
Bozeman, Mont. *9
Great Falls, Mont. *23
Niles City, Mont. *6
Missoula, Mont. *11
ALBUQUERQUE, ROSWELL
AND SANTA FE, NEW MEXICO
EDUCATIONAL
RESERVATIONS
930. (a) Proposed Reservations:
In the Third Notice the Commis
sion proposed the reservation of
the following channels in New
Mexico:
City
VHF Channel N.o
Albuquerque *5
Roswell *3
Santa Fe *9
(b) Albuquerque. The JCET sup-
ported the reservation of Channel
5 in Albuquerque submitting state-
ments of the University of Mexico
and the New Mexico State Depart-
ment of Education. No oppositions
to the proposed reservations were
filed.
(c) Roswell. The JCET sup-
ported the reservation of Channel
3 in Roswell submitting a state-
ment of the New Mexico Military
Institute at Roswell. In addition,
the University of Eastern New
Mexico and the New Mexico Board
of Education supported the reser-
vation. No oppositions to the pro-
posed reservation were filed.
(d) Santa Fe. The Santa Fe Mu-
nicipal Schools supported the reser-
vation of Cannel 9 in Santa Fe.
The Board of Education of New
Mexico stated that it was engaged
in a survey as to the needs of the
community, the costs of construc-
tion and operation, and the extent
that educational television could be
used in the community. The JCET
also supported the reservation, sub-
mitting a statement of the Arch-
diocese of Santa Fe expressing
interest in and a willingness to
cooperate with other educational
agencies in the establishment and
support of a non-commercial educa-
tional television station. No oppo-
sitions to the proposed reservation
were filed.
Conclusions
931. In view of the foregoing,
the reservation of Channel 5 in
Albuquerque, Channel 3 in Roswell
and Channel 9 in Santa Fe for
non-commercial educational use are
finalized.
GALLUP, RATON AND SILVER
CITY, NEW MEXICO
932. (a) Proposed Assignments.
In the Third Notice the Commis-
Page 108 • April 14, 1952 Part 11 Final TV Report
ROADCASTING • Telecasting
sion proposed the following assign-
ments :
ae Gallup 3, 10
Raton 46
. Silver City 12
% (b) Census Data. Gallup has a
population of 9,000; Raton a popu-
lation of 8,000; and Silver City a
^'population of 7,000.
S,l: (c) Counterproposal of New
r- Mexico State Department of Edu-
cation. The New Mexico State De-
partment of Education requested
the reservation of channels in
?• Gallup, Raton, and Silver City for
^'"non-commercial educational use, as
Final Assignments
and Reservations
934. The following
and reservations are ;
VHF Chan-
City nel No.
assignments
idopted :
UHF Chan-
nel No.
Gallup
Raton
Silver City
3, *8, 10
*10, 12
46, *52
YUMA, ARIZONA
935. (a) Proposed Assignments.
In the Third Notice the Commis-
sion proposed the assignment of
SACRAMENTO, FRESNO,
SANTA BARBARA, VISALIA,
CALIFORNIA
939. (a) Proposed Assignments
and Reservations. In the Third
Notice the Commission proposed
the following assignments and
reservations :
VHF Chan- UHF Chan-
City nel No. nel No.
Sacramento
Fresno
Santa Barbara
Visalia
*40, 46
*18, 24
20, 26
(c) Counterproposal of Harmco,
Inc., and KCRA., Inc. Harmco, Inc.
and KCRA, Inc., filed a joint coun-
terproposal requesting the assign-
ment of an additional VHF channel
to Sacramento. Two plans for ac-
complishing this assignment were
proffered: Plan 1 would substitute
Channel 2 or 4 in Reno for Channel
3, and Plan 2 would substitute a
UHF channel in Monterey for
VHF Channel 8 and Channel 11 for
Channel 8 in Reno, as follows:
Third Notice
Counterproposal 1
Counterproposal 2
VHF
Channel
No.
UHF
Channel
No.
UHF
Channel
No.
VHF
Channel
No.
UHF
Channel
No.
follows :
Monterey
Sacramento
Reno
8
6, 10
3, 8
*40, 46
*21, 27
+
8f, 10
3, Hf
19f , 58f or 64*
*40, 46
*21, 27
Third Notice
Counterproposal
Gallup 3, 10
isi- .Raton
o. SUver City 12
(d) Statement in Support of
! New Mexico State Department of
Education Counterproposal. The
! Department of Education pointed
L out that New Mexico is a rural
COOstate with population unevenly dis-
tributed and that approximately
j one-half of the counties in the
ns: state, the more rural counties, do
iis-l.not have supervisors or special
jf teachers to aid the state's educa-
- tional program. The Department
of Education urged that the use of
educational television would enable
iSli available personnel to extend their
services and made them more effec-
! tive. The Department of Education
| stated that the education of adults
tp-j-is a particularly pressing problem
d'l'in the state, and that it believes
ite-j- the use of television would make it
jfio possible and feasible to carry_ on
:- adult educational programs with-
offi i out the expenditure of large sums
ere s which are not now available. The
Department of Education stated
™ !. that the reservation of six channels
,e] in New Mexico (three proposed in
ltJ. the Third Notice and three addi-
Jj J tional requested) would afford ade-
: J ! quate coverage to the State. It was
u , contended that the topography re-
quires six stations to obtain the
jj . desired coverage. The Department
JT of Education argued that the reser-
•; vation of these channels was in-
, ! dispensable in order to provide
i5" sufficient time to explore all aspects
3 h of educational television and to
.n; raise funds necessary for the con-
H\) struction and operation of the non-
-fi, commercial educational television
1 ' stations. No oppositions to the pro-
3 j posed reservations were filed.
lies Conclusions
FT 1
2L 933. The Commission is of the
1 1 view that the record supports the
la basis for reserving channels in
jf .' Gallup, Raton and Silver City for
J | non-commercial educational use.
Jj ] However, we do not believe the only
channels in Raton and Silver City
L . and one of two channels in Gallup
Ljr should be reserved in light of the
I needs in these communities for
commercial service. Accordingly,
Channel 8 will be added to Gallup,
Channel 52 will be added to Raton,
and Channel 10 will be added to
Silver City, all to be reserved for
non-commercial educational use.
The addition of Channel 10 in
Silver City, which is within 250
miles of the Mexican border, has
been reflected in the Mexican-
United States Television Agree-
ment, as modified.
*12f
two channels to Yuma, Arizona:
VHF Channels 11 and 13.
(b) Census Data. Yuma, Ari-
zona has a population of 9,000.
(c) Counterproposal of Ameri-
can Broadcasting Company, Inc.
American Broadcasting Company,
Inc., Los Angeles, California, filed
a counterproposal which, among
other changes, would substitute
VHF Channel 9 and UHF Channel
47 in Yuma for VHF Channels 11
and 13 in an effort to avoid dupli-
cation of VHF Channels 7 and 9
in Los Angeles and Mexicali, Mexi-
co as proposed in the Third Notice.
Since the filing of the ABC
counterproposal, however, the
Mexican-United States Television
Agreement has substituted Channel
3 in Mexicali for Channels 7 and
9 and ABC has supported these
assignments. Accordingly, the
counterproposal of ABC for Yuma
is moot and will not be discussed
further in this Report.
Final Assignments
936. The following assignments
are adopted:
(b) Census Data. The Sacra-
mento standard metropolitan area
has a population of 277,000 and the
City of Sacramento a population
of 138,000. The Fresno standard
metropolitan area has a population
of 277,000 and the City of Fresno
has a population of 92,000. Santa
Barbara has a population of 45,000.
Visalia has a population of 12,000.
Sacramento
940. (a) Counterproposal of Mc-
Clatchy Broadcasting Company.
McClatchy Broadcasting Company
requested the additional assign-
ment of VHF Channel 3 to Sacra-
mento by substituting VHF Chan-
nel 4 in Reno, Nevada for VHF
Channel 3, as follows:183
City
Yuma, Ariz. 11, 13
PHOENIX AND TUCSON,
ARIZONA EDUCATIONAL
RESERVATION
937. (a) Proposed Reservation.
In the Third Notice the Commis-
sion proposed the reservation of
VHF Channel 8 in Phoenix and
VHF Channel 6 in Tucson for non-
commercial educational use.
(b) Phoenix. The JCET sup-
ported the reservation of Channel
8 in Phoenix submitting statements
of the Dean of Phoenix College and
Arizona State College at Tempe,
Arizona, in support of the reser-
vation. No oppositions to the pro-
posed reservation were filed.
(c) Tucson. The University of
Arizona supported the reservation
of Channel 6 in Tucson stating that
the Tucson Public Schools had ex-
pressed a willingness to cooperate
in the establishment and operation
of an educational television station.
The JCET also supported the
reservation. No oppositions to the
proposed reservation were filed.
Conclusions
938. In view of the foregoing the
reservation of Channel 8 in
Phoenix and Channel 6 in Tucson
for non-commercial educational
use is finalized.
BROADCASTING • Telecasting
(d) Statement in Support of
Harmco - KCRA Counterproposal.
Harmco, Inc., and KCRA, Inc.,
noted that there are four AM and
three FM stations operating in
Sacramento; and that there were
18,500 VHF television receivers in
use in the Sacramento trading area
as of September 1, 1951. It was
urged that Sacramento could sup-
port an additional VHF channel
and that such assignment would
enable the establishment of "a truly
competitive television service."
(e) Channel 3 in Sacramento
would be 209 miles from the closest
co-channel assignment in Eureka,
California; and 80 miles from the
adjacent channel Station KRON-
Third Notice
Counterproposal
Sacramento, Calif. 6, 10
Reno, Nevada 3, 8
(b) Statement in Support of Mc-
Clatchy Broadcasting Company
Counterproposal. McClatchy Broad-
casting Company stated that
Sacramento is the capital of Cali-
fornia and is one of the fastest
growing metropolitan areas in the
United States. It was asserted that
Sacramento increased 28.1% in
population in the 10 year period
between 1940 and 1950, and that
during this same period, the Sacra-
mento metropolitan area increased
6E8% in population. McClatchy
urged that the assignment of Chan-
nel 3 in Sacramento is justified, in
that it would meet the objectives
of Sections 1 and 307(b) of the
Communications Act, to provide a
fair, more efficient and equitable
distribution of television facilities
than would the Third Notice. It
was submitted that this assignment
would conform to the principles ex-
pressed by the priorities. McClat-
chy Broadcasting Company sub-
mitted that those counterproposals
conflicting with the assignment of
VHF Channel 3 to Sacramento
should be rejected in light of the
urgent need for an additional VHF
assignment at Sacramento.
McClatchy pointed out that the
Commission has proposed five VHF
and five UHF channels for San
Francisco and a total of only four
channels for Sacramento, and
argued that the equities favor the
assignment of an additional chan-
nel to Sacramento. It was also
contended that an additional VHF
channel in Sacramento is to be pre-
ferred over an additional channel
for Fresno.
183 It was stated that Channels 2, 5, and
11 could also be assigned to Reno.
TV operating on Channel 4 in San
Francisco; and 75 and 68 miles,
respectively, from the adjacent
channel assignment of Channel 2
in San Francisco-Oakland. Channel
4 in Reno would be 190 miles from
the transmitter of KRON-TV oper-
ating in San Francisco on Channel
4. All of the above communities
are situated in Zone II and the
above assignments would meet the
minimum required separations for
assignments in this Zone. Channel
2, 5, or 11 in Reno, however, would
not meet the required 190 mile
minimum separation for co-channel
assignments. Channel 8 at Sacra-
mento would meet the minimum
required mileage spacings for Zone
II.
(f) Oppositions and Conflicting
Counterproposals to the McClatchy
Broadcasting Company and Harm-
co-KCRA Counterproposals. The
McClatchy Broadcasting Company
counterproposal was opposed by
the California Inland Broadcasting
Company, Fresno, California; Co-
lumbia Broadcasting System, Inc.;
and the Chronicle Publishing Com-
pany, licensee of Station KRON-
TV operating on Channel 4 in San
Francisco. The McClatchy counter-
proposal conflicts with the Cali-
fornia Inland Broadcasting Com-
pany counterproposal and several
counterproposals seeking additional
VHF channels for San Francisco-
Oakland. The San Francisco-Oak-
land counterproposals have been
denied elsewhere in this Report.
The Harmco-KCRA counterpro-
posal was opposed by the Monterey
Radio-Television Company, Mon-
terey, California; Kenyon Brown,
April 14, 1952 Part II Final TV Report • Page 109
Reno, Nevada; the American
Broadcasting Company, Inc., oper-
ating Station KGO-TV on Channel
7 in San Francisco; and the
Chronicle Publishing Company.
The Harmco-KCRA counterpro-
posal conflicts with the counterpro-
posals of Television California,
Oakland, California; California In-
land Broadcasting Company, Fres-
no, California; Kenyon Brown,
Reno, Nevada; Tribune Building
Company, Oakland, California;
Salinas Broadcasting Company,
Salinas, California; KROW, Inc.,
Oakland, California; and CBS, Inc.,
San Francisco, California. In its
oppositions to the Sacramento coun-
terprosal, CBS argued that it was
more important, in order to afford
the opportunity for a nationwide
competitive television service, to
provide an additional VHF channel
in San Francisco than to provide an
additional VHF assignment for
Sacramento. Chronicle Publishing
Company opposed the assignment of
Channel 3 in Sacramento contend-
ing that it would degrade the serv-
ice of Station KRON-TV on Chan-
nel 4 in San Francisco. For the
same reason, KRON-TV opposed
the assignment of Channel 4 in
Reno. Monterey Radio-Television
Company opposed the Harmco-
KCRA plan insofar as it would
delete VHF Channel 8 from Mon-
terey, and urged that it was pos-
sible to assign an additional VHF
channel to Sacramento without de-
leting the Monterey assignment.
ABC, Inc., opposed the assignment
of Channel 8 in Sacramento if it
would mean a limitation on the
power of Station KGO-TV operat-
ing on Channel 7 in San Francisco.
(g) Sacramento Educational
Reservation. The Sacramento City
Unified School District supported
the proposed reservation of UHF
Channel 40 in Sacramento for non-
commercial educational use, stating
the preparations were under way
to study and advise with the Sacra-
mento Area Educational Television
Committee concerning the joint co-
operation in the operation of an
educational station. The Director
of the Grant Union High School
and Technical College filed a re-
quest on behalf of the Sacramento
Area Educational Television Com-
mittee that VHF Channel 6 be re-
served in Sacramento rather than
UHF Channel 40. This Committee
represents the Amador, Colusa,
Sacramento, Stanislaus, Yolo, and
Yuba County Public School Sys-
tems. It was contended that a
VHF assignment was required in
Sacramento to provide adequate
coverage in a region of high
mountain ranges and large valleys.
No oppositions to the proposed
reservation or the request for a
VHF reservation were filed.
Fresno
941. (a) Counterproposal of Mc-
Clatchy Broadcasting Company.
McClatchy Broadcasting Company
requested the additional assign-
ment of three additional VHF
channels to Fresno by substituting
Channel 11 for Channel 5 in Gold-
field, Nevada; Channel 13 for
Channel 9 in Tonopah, Nevada;
and Channel 12 for Channel 13 in
Las Vegas, Nevada, as indicated
below:
(b) Statement in Support of Mc-
Clatchy Broadcasting Company
Counterproposal. McClatchy Broad-
casting Company urged that Fres-
no is the central city of the Fresno
standard metropolitan area, which
increased in population 53.6% since
1940. It was also stated that the
Fresno city population increased
49.3% since 1940. It was urged
that the assignments proposed
for Fresno in the Third Notice
are inadequate, particularly since
only one VHF channel is as-
signed to that community and
one of the two UHF channels
is reserved for non-commercial
educational use. It was argued
that the size and importance of
Fresno requires the assignment of
at least three additional VHF
channels. McClatchy argued that
the operation of Channels 5, 7 and
9 would be feasible in Fresno. It
was stated that Channel 5 at Fres-
no would be 161 miles from Station
KPIX operating on Channel 5 in
San Francisco; Channel 7 would be
162.5 miles from Station KGO-TV
operating on Channel 7 in San
Francisco; and Channel 9 would
be 161 miles from San Francisco
and 155 miles from Oakland, where
Channel 9 is assigned. McClatchy
submitted that while these assign-
ments would result in separations
''somewhat less than those speci-
fied" in the Third Notice, the safety
factor provided by the mountain
range between Fresno and San
Franciso "will set off the effect of
reduced distance and enable full
power operations from the Fresno
site." It was argued that where
there are unusual terrain condi-
tions, such as exist in California,
it would be good engineering prac-
tice to apply these geographical
advantages to the assignment of
television facilities. Data has been
submitted concerning high fre-
quency field intensity measure-
ments made across a mountain path
between the period of August 17
and September 17, 1951, in support
of McClatchy's proposal. McClat-
chy contended that mountainous
terrain has a substantial effect on
the propagation along the same
length path over relatively smooth
terrain. It was argued that the
measurements submitted by
McClatchy demonstrate that the
reduction in signal due to the
mountainous terrain would be on
the order of 7 db, and that such a
reduction should permit closer
spacings of co-channel stations in
this area. McClatchy also submit-
ted that the same degree of pro-
tection afforded by a co-channel
spacing of 170 miles could be ob-
tained by a slight reduction in
power. McClatchy urged that the
Commission must strike a balance
between the need for more VHF
service and an endeavor to give a
few stations a wider service range.
It was also urged that, if neces-
sary, distances could be maintained
by proper site selection.
(c) Conflicting Counterproposals
and Oppositions to McClatchy
Broadcasting Company Counter-
proposal. Oppositions to the Mc-
Clatchy Company counterproposal
have been filed by KPIX, Inc., and
American Broadcasting Company,
Third Notice
Counterproposal
Fresno, Calif.
Goldfield, Nevada
Las Vegas, Nevada
Tonopah, Nevada
12
5
8, *10, 13
5t,7t, 9f, 12
lit
8, *10, 12f
13t
Inc., San Francisco, California.
American Broadcasting Company,
Inc., licensee of Station KGO-TV
operating on Channel 7 in San
Francisco, pointed out that the
McClatchy counterproposal would
involve co-channel operation be-
tween KGO-TV and Fresno at
162.5 miles. ABC urged that, while
there is no question that the terrain
may affect the coverage which a
television station may expect to
provide, the terrain between the
transmitter and the receiver, sepa-
rated by a distance comparable to
that between Fresno and San Fran-
cisco, may have little or no effect
on the tropospheric propagation
over that path. It was noted that
tropospheric propagation includes
all transmissions resulting from
departure from the standard at-
mosphere and that the troposphere
is that portion of the earth's at-
mosphere occupying the space
above the earth up to about 6 miles.
ABC contended that when this is
taken into consideration, the exist-
ence of a mountain range of only
a few thousand feet in height,
occupying but a small percentage
of the total path, might have little
influence on interfering signals
propagated through the tropo-
sphere. It was stated that, more-
over, service field calculations in-
dicate that under certain conditions
higher than a normal field behind
a mountain might be expected than
would be predicted from propaga-
tion curves based on the assump-
tion of a smooth earth. It was also
level on Channel 7 might be the
same or entirely different from the
field intensities which were actually
recorded. It was also noted that
there was no information indicat-
ing that the field intensity of the
stations which were recorded and
of the other stations in San Fran-
cisco might be the same or entirely
different, 10, 20, or 30 miles farther
from San Francisco. ABC pointed
out that there v/as no information
in the report indicating what level
field intensity might be expected in
the San Francisco service area
from a television station operating
in Fresno. Accordingly, ABC con-
cluded that the only thing that
might be derived from this report
is that during the period from
August 17 to September 17, 1951,
the received field intensity of
KRON-TV, KNBC-TV and KCRA-
FM was of the magnitude shown
in this report at the particular re-
ceiving location selected. ABC
argued that in light of the fore-
going it would be unsound to as-
sign Channel 7 to Fresno.
(d) Counterproposal of KARM,
The George Harm Station. KARM,
The George Harm Station, Fresno,
California, requested the assign-
ment of three additional VHF
channels to Fresno, by substituting
Channel 11 for Channel 5 in Gold-
field, Nevada; Channel 6 for Chan-
nel 9 in Tonopah, Nevada; and
Channel 12 for Channel 6 in Ely,
Nevada, as indicated below:
Third Notice
Counterproposal
Fresno, Calif.
Ely, Nevada
Goldfield, Nevada
Tonopah, Nevada
12
3, 6
5
5t, 7t» 9f , 12
3, 12f
lit
urged by ABC that the field in-
tensity measurements submitted on
behalf of McClatchy were made at
a single point approximately 100
miles from the transmitter site of
KRON-TV in the direction of
Fresno. The measurements con-
sisted of continuous recordings of
the field strength of KRON-TV
over a period of only one month.
It was noted in the discussion of
these field intensity measurements
that no information was offered as
to whether investigations were
made to determine that the site se-
lected for the recordings was one
in which a generally homogenous
field existed, nor was informaion
given as to whether the general
area was probed at pertinent loca-
tions or at antenna heights differ-
ent from those used for the record-
ings. It was also noted that
Channel 7 is in a different portion
of the spectrum from Channel 4,
and from the FM frequencies under
which the measurements were
made. It was, therefore, submitted
by ABC that any conclusions drawn
from these measurements can only
be applicable to the FM frequency
spectrum or to Channels 2 through
6. It was urged that it would be
unsound to assign co-channel tele-
vision stations in Fresno and San
Francisco based on very limited
data such as that offered by Mc-
Clatchy. It was also pointed out
that there was no indication given
whether the fields received were
due to ground wave transmissions
or to tropospheric propagation and
that there was no information to
indicate whether the field intensity
Page 110 • April 14, 1952 Part II Final TV Report
It was suggested, as an alternative,
that only UHF channels be as-
signed to Fresno.
(e) Statement in Support of
KARM, The George Harm Station,
Counterproposal. KARM, The
George Harm Station, stated that
there were seven pending applica-
tions for new television stations in
Fresno. KARM asserted that addi-
tional VHF channels for Fresno
could only be obtained by co-
channel assignments with San
Francisco-Oakland. It was con-
ceded that since the distance from
Fresno to San Francisco is 161
miles, such co-channel assignments
would require deviations from the
required minimum assignment
spacing. However, it was argued
that the assignment of channels to
both cities would be feasible with
operation in Fresno so situated as
to provide the grade of service to
Fresno specified in the Third No-
tice, and at the same time to main-
tain a 170 mile transmitter-to-
transmitter spacing. It was urged
that such operation could be
achieved from a transmitter loca-
tion midway between Fresno and
Visalia.
(f) Conflicting Counterproposals
and Oppositions to the KARM, The
George Harm Station, Counterpro-
posal. Oppositions to the counter-
proposal of KARM, The George
Harm Station, were filed by KPIX,
Inc., and the American Broadcast-
ing Company, Inc., both of San
Francisco.
(g) Counterproposal of Califor-
nia Inland Broadcasting Company.
California Inland Broadcasting
Company, Fresno, California, re-
quested the additional assignment
BROADCASTING • Telecasting
of a VHF channel to Fresno by
substituting UHF Channel 49 for
VHF Channel 3 in Visalia, Cali-
fornia, as indicated below:
(b) Statement in Support of
Counterproposal of Radio KIST,
Inc. Radio KIST, Inc., urged that
Third Notice
Proposed Changes
Fresno, Calif. 12
Visalia, Calif. 3
(h) Statement in Support of Cal-
ifornia Inland Broadcasting Com-
pany Counterproposal. California
Inland Broadcasting Company con-
tended that Channel 3 would be
capable of widespread rural cover-
age only if transmitting facilities
capable of radiating maximum
power, with maximum permissible
antenna height are utilized. It was
argued that such would not be the
case in Visalia, a community of
""only approximately 11,000 people.
It was argued that the priorities
would be better served by assign-
ing VHF Channel 3 to Fresno
where it would be utilized "to its
maximum effectiveness." Under its
counterproposal, California Inland
Broadcasting Company stated that
the closest co-channel assignment
to Channel 3 at Fresno would be at
Reno, Nevada, 192 miles distant.
It was also stated that UHF Chan-
nel 49 at Visalia would meet all
minimum mileage spacing require-
ments.
(i) Conflicting Counterproposals
and Oppositions to California In-
land Broadcasting Company Coun-
terproposal. The California Inland
Broadcasting Company counterpro-
posal conflicts with the counterpro-
posal of McClatchy Broadcasting
Company, Sacramento, California;
Harmco, Inc., and KCRA, Inc.,
Sacramento; Tribune Building
Company, Oakland, California; Co-
lumbia Broadcasting System, Inc.,
San Francisco, California; Tele-
vision California, San Francisco,
California; and Radio KIST, Inc.,
Santa Barbara, California. Op-
positions to the California Inland
Broadcasting Company counterpro-
posal have been filed by Television
California; Tribune Building Com-
pany; Columbia Broadcasting Sys-
tem, Inc., and Radio KIST, Inc.
(j) Fresno Educational Reserva-
tion. The JCET supported the res-
ervation of UHF Channel 18 in
Fresno for non-commercial educa-
tional use, submitting statements
of the Superintendent of the Fres-
no County Schools and Reedley
College located in Fresno County.
No oppositions to the reservation
were filed.
Santa Barbara and Visalia
942. (a) Counterproposal of Ra-
dio KIST, Inc. Radio KIST, Inc.,
Santa Barbara, California, origin-
ally filed a counterproposal seeking
the assignment of Channel 8 at
Santa Barbara. Subsequently,
Radio KIST, Inc., filed an alternate
counterproposal184 requesting the
assignment of VHF Channel 3 to
Santa Barbara to be accomplished
by deleting Channel 3 from Visalia
and substituting two UHF chan-
nels as indicated below:
3f, 12
f
i=18, 24
49f
in light of the Mexican-United
States Television Agreement re-
moving VHF Channel 3 from San
Diego, the assignment of VHF
Channel 3 be made to Santa Bar-
bara. It was noted that the dis-
tance from Santa Barbara to Mexi-
can, where VHF Channel 3 is
assigned by the Mexican-United
States Television Agreement, is 274
miles. It was urged that the dis-
tance to the adjacent channel
transmitter on VHF Channels 2
and 4 on Mount Wilson, Los
Angeles, would be 94 miles and that
this distance meets the minimum
separation requirements. The dis-
tance between Santa Barbara and
San Diego where VHF Channel 8
is assigned is 188 miles.
(c) Oppositions and Conflicting
Counterproposals to the Radio
KIST, Inc. Counterproposal. Oppo-
sitions to the counterproposal of
Radio KIST, Inc., seeking the as-
signment of VHF Channel 8, were
filed by the following parties:
American Broadcasting Company,
Inc., Los Angeles, California; Ken-
nedy Broadcasting Company, San
Diego, California; McClatchy
Broadcasting Company, Bakers-
field, California; and Thomas S.
Lee Enterprises, Inc., Los Angeles,
California. This counterproposal
conflicts with the McClatchy Broad-
casting Company counterproposal
for Bakersfield. Oppositions to the
counterproposal of Radio KIST,
Inc., seeking the assignment of
VHF Channel 3 in Santa Barbara,
were filed by Columbia Broadcast-
ing System, Inc., Los Angeles, Cali-
fornia; California Inland Broad-
casting Company, Fresno, Cali-
fornia; and National Broadcasting
Company, Inc., Los Angeles, Cali-
fornia. This counterproposal con-
flicts with the California Inland
Broadcasting Company counterpro-
posal for Fresno.
(d) In its opposition to the
Radio KIST, Inc., counterproposal,
National Broadcasting Company,
Inc., licensee of KNBH operating
on VHF Channel 4 in Los Angeles
from Mount Wilson, alleged that a
station in Santa Barbara on VHF
Channel 3 would cause interference
to an area of approximately 1,600
square miles within the KNBH
service area. NBC urged that this
would represent a substantial part
of the entire KNBH interference
free service area, and that the
population within such area would
be 109,612 persons. If the Santa
Barbara station would operate at
greater height than 500 feet, or at
a lesser distance from KNBH, NBC
noted that the interference area
Third Notice
Proposed Changes
43f, 49f
I 184 On December 11, 1951, Radio KIST,
Inc., filed a petition for leave to file
I further comments and evidence in the
I proceeding requesting, as an alterna-
I tive to its previous counterproposal,
| that VHF Channel 3 be assigned to Santa
I Barbara. The Commission granted this
petition by Order (FCC 52-28) of Jan-
uary 9, 1952 and accepted the new Radio
KIST, Inc., counterproposal in this pro-
seeding.
BROADCASTING • Telecasting
would be correspondingly greater.
(e) In its opposition to Radio
KIST, Inc., CBS urged that the
KIST counterproposal for VHF
Channel 3 is contrary to the public
interest. CBS noted that although
Santa Barbara is 87 miles from
Los Angeles, signals transmitted
on VHF Channels 2 and 4 in Los
Angeles are received in Santa Bar-
bara, and that several thousand
VHF receivers are on hand in
Santa Barbara receiving programs
from Los Angeles. The assignment
of VHF Channel 3 to Santa Bar-
bara as proposed, because of re-
sulting interference, would prevent
reception of VHF Channels 2 and
4 in the Santa Barbara area. It was
also urged, in addition, that the
assignment of VHF Channel 3 in
Santa Barbara would create an in-
termixture problem since the li-
censee of the station on Channel 3
would operate the only VHF sta-
tion in that community competing
against two UHF stations.
(f ) In its opposition to the KIST
counterproposal, California Inland
Broadcasting Company urged that
while Fresno and Santa Barbara
are only 160 miles apart, trans-
mitter sites could be obtained in
the Fresno area to maintain a 170
mile spacing. On this basis, Cali-
fornia Inland Broadcasting Com-
pany interposed no objection to a
finding by the Commission that
both counterproposals of Radio
KIST, Inc., and California Inland
Broadcasting Company requesting
the assignment of VHF Channel 3
to Santa Barbara and Fresno could
be granted and are not in conflict.
However, California Inland urged
that if a determination must be
made between the two proposals,
the California Inland proposal
should be preferred.
Conclusions: Additional VHF
Channels in Sacramento
943. We are of the view that the
record supports the basis for as-
signing an additional VHF chan-
nel to Sacramento. Counterpro-
posals have been filed requesting
both VHF Channels 8 and 3 for
Sacramento: Harmco-KCRA has
suggested that VHF Channel 8 be
assigned to Sacramento by sub-
stituting a UHF channel for VHF
Channel 8 in Monterey and VHF
Channel 11 for VHF Channel 8 in
Reno. However, VHF Channel 11
in Reno being only 188 miles from
the co-channel assignment in San
Jose would not meet the 190 mile
minimum assignment separation
for Zone II. VHF Channel 8, there-
fore, cannot be assigned to Sacra-
mento as proposed by Harmco-
KCRA. McClatchy Broadcasting
Company and Harmco-KCRA have
requested that VHF Channel 3 be
assigned to Sacramento by sub-
stituting VHF Channel 4 for VHF
Channel 3 in Reno. Both Channel
3 in Sacramento and Channel 4 in
Reno would meet the minimum
mileage separation requirements
for assignments in Zone II. We
can see no merit, therefore, in the
opposition to these counterpro-
posals by The Chronicle Publishing
Company, which operates Station
KRON-TV on VHF Channel 4 at
San Francisco. The assignment of
VHF Channel 3 in Sacramento con-
flicts with counterproposals seeking
the assignment of additional VHF
channels in San Francisco-Oakland
and Fresno. We believe that the
assignment of a third VHF channel
to Sacramento is to be preferred to
the assignment of a sixth VHF
channel to San Francisco-Oakland.
As noted in our discussion of the
San Francisco counterproposals,
we are of the view that the assign-
ment of five VHF and five UHF
channels to San Francisco-Oakland
constitute a fair and equitable as-
signment to those communities in
view of the needs of other areas
for television service. With respect
to the conflicting Fresno counter-
proposal which requests the assign-
ment of VHF Channel 3 in Fresno
as a second VHF channel, it should
be pointed out that the California
Inland Broadcasting Company
counterproposal f or Fresno also
conflicts with the counterproposal
of Radio KIST, Inc., seeking the
assignment of a first VHF channel
for Santa Barbara. VHF Channel
3 can be utilized in both Sacra-
mento and Santa Barbara; but, on
the other hand, the assigment of
Channel 3 in Fresno would pre-
clude the assigment of this fre-
quency in both Sacramento and
Santa Barbara. We believe, there-
fore, that the assignment of VHF
Channel 3 in Fresno would effect
the more efficient and equitable
distribution of VHF assignments.
Accordingly, VHF Channel 3 is
assigned to Sacramento and VHF
Channel 4 is substituted in Reno
for Channel 3.
Conclusions : Educational
Reservation in Sacramento
944. In the Third Notice the
Commission pointed out that a
VHF channel was reserved for
non-commercial educational use in
all communities having three or
more VHF channels where all VHF
channels were not in operation.
Since only two VHF channels were
proposed for Sacramento in the
Third Notice, UHF Channel 40
was reserved in that city for non-
commercial educational use. Grant
Union High School and Technical
College requested that VHF Chan-
nel 6 in Sacramento be reserved
for non-commercial educational
use. No oppositions to this request
were filed. We have above assigned
Channel 3 as a third VHF channel
to Sacramento. We are of the view,
therefore, that the reservation
should be shifted in Sacramento
from UHF Channel 40 to VHF
Channel 6. We believe that such
action is necessary and proper in
light of the principle in the Third
Notice set out above and the un-
opposed request for the VHF reser-
vation. Accordingly, VHF Channel
6 will be reserved in Sacramento
for non-commercial educational
use, and UHF Channel 40 will be
available for commercial purposes.
Conclusions : Educational
Reservation in Fresno
945. On the basis of the record,
the reservation of Channel 18 in
Fresno for non-commercial educa-
tional use is finalized.
Conclusions: VHF Channels
5, 7 and 9 in Fresno
946. McClatchy Broadcasting
Company and KARM, The George
Harm Station, have requested the
additional assignment of VHF
Channels 5, 7 and 9 to Fresno.
However, such assignments would
result in substantial deviations
from the required 190 mile mini-
mum co-channel assignment sepa-
ration for Zone II: Channel 5
would be 161 miles from KPIX on
Channel 5 in. San Francisco; Chan-
nel 7 would be 162.5 miles from
KGO-TV on Channel 7 in San
Francisco; and Channel 9 would be
161 miles from San Francisco and
155 miles from Oakland where this
channel is assigned. It was urged
that in light of the mountainous
terrain that would separate the
stations involved, the distances
would be adequate safeguards to
prevent interference. Measure-
ments were submitted to substan-
tiate this contention. We are of
the view, however, that we cannot,
April 14, 1952 Part II Final TV Report • Page 111
upon the basis of the data submit-
ted, deviate from our required
minimum. The Commission will
not permit assignment separations
below the minimum between sta-
tions cut off by mountain ranges
until a sufficient body of pertinent
propagation information on this
point can be assembled and an-
alyzed. It was also contended that
station separation could be met by
locating a site outside of Fresno.
We do not believe that there is any
basis for making assignments de-
viating from the required minimum
assignment spacings on the basis
of this contention. Nor, as we have
noted elsewhere in this Report, do
we believe that assignments can be
made in cases such as this on the
basis of operation with less than
maximum power. We also see no
adequate basis in the record upon
which we may grant the request
that all commercial assignments in
Fresno be relegated to the UHF
portion of the spectrum. Accord-
ingly, the counterproposals of
McClatchy Broadcasting Company
and KARM, The George Harm
Station, are denied.
Conclusions: Channel 3 in Fresno
947. California Inland Broad-
casting Company requested the as-
signment of Channel 3 as a second
VHF channels, to Fresno, to be
accomplished bv substituting a
UHF channel for Channel 3 in
Visalia. This request conflicts with
the counterproposals of Radio
KIST, Inc., seeking a first VHF
channel for Santa Barbara and
McClatchy Broadcasting Company
and Harmco-KCRA seeking a third
VHF channel for Sacramento. The
assignment of Channel 3 in Fresno
would preclude the assignment of
this frequency in both Santa Bar-
bara and Sacramento, while Chan-
nel 3 can be employed in Santa
Barbara and Sacramento at the
same time. As we have noted
above, we are of the view that the
granting of the Santa Barbara and
Sacramento assignments is to be
preferred since such action would
effect the more equitable and effi-
cient assignments in this area. Ac-
cordingly, the counterproposal of
California Inland Broadcasting
Company is denied.
Conclusions: Additional Channels
for Fresno
948. We believe that the record
supports the basis for assigning
additional channels to Fresno, a
city of 92,000 in a metropolitan
area of 277.000. Accordingly, two
additional UHF channels, Channels
47 and 53, are assigned to Fresno.
Conclusions : Additional VHF
Channel in Santa Barbara
949. Radio KIST, Inc., has re-
quested the assignment of VHF
Channel 3 or 8 as a first VHF chan-
nel for Santa Barbara. Channel 8
in Santa Barbara, however, would
be only 188 miles from the co-chan-
nel assignment in San Diego and
thus would not meet the 190 mile
minimum co-channel assignment
spacing for Zone II. Channel 3 in
Santa Barbara, on the other hand,
would meet all minimum spacing
requirements. In order to assign
Channel 3 to Santa Barbara, Radio
KIST, Inc., suggests that UHF
Channels 43 and 49 be substituted
in Visalia for Channel 3. Santa
Barbara has a population of 45,000
as compared to Visalia with a popu-
lation of 12,000. We believe, there-
fore, that a first VHF chan-
nel in Santa Barbara is to be pre-
ferred to a first VHF channel in
Visalia. The assignment of Chan-
nel 3 in Santa Barbara conflicts
with the California Inland Broad-
casting Company counterproposal
for Fresno. We believe that in
view of the population of Santa
Barbara, that city is entitled to a
first VHF assignment before a sec-
ond VHF assignment is made in
Fresno. Moreover, as we have noted
above, we believe that the assign-
ment of Channel 3 in both Santa
Barbara and Sacramento is to be
frequency in Fresno alone. CBS
prequency in Fresno alone. CBS
and NBC who operate adjacent
channel stations in Los Angeles on
Mount Wilson (Channels 2 and 4)
have opposed the assignment of
Channel 3 in Santa Barbara. How-
ever, since the assignment of Chan-
nel 3 in Santa Barbara meets the
minimum mileage spacing require-
ment, we see no merit in these
oppositions. Accordingly, Channel
3 is assigned to Santa Barbara and
UHF Channels 43 and 49 are sub-
stituted for Channel 3 in Visalia.
As noted in connection with our
discussion of international consider-
ations, this assignment has been
reflected in the Mexican-United
States Television Agreement, as
modified.
Final Assignments
and Reservations
950. The following assignments
and reservations are adopted:
Sacramento 3, *6, 10 40, 46
Fresno 12 *18, 24, 47, 53
Santa Barbara 3 20, 26
Visalia 43, 49
SAN FRANCISCO — OAKLAND,
CALIFORNIA
951. (a) Proposed Assignments
and Reservation. In the Third No-
tice the Commission proposed the
assignment of 10 channels for San
Francisco-Oakland: VHF Channels
2, 4, 5, 7 and 9 and UHF Channels
20, 26, 32, 38, and 44, with Channel
9 reserved for non-commercial use.
(b) Census Data. The popula-
tion of San Francisco is 775,000;
and the population of Oakland is
385,000. The population of the San
Francisco-Oakland standard met-
ropolitan area is 2,241,000.
(c) Existing Stations. Chronicle
Publishing Company is licensed for
the operation of Station KRON-
TV on Channel 4; KPIX, Inc. is
licensed for the operation of Station
KPIX on Channel 5; and American
Broadcasting Company, Inc. is
licensed for the operation of Sta-
tion KGO-TV on Channel 7, all in
San Francisco.
(d) Counterproposal of Columbia
Broadcasting System, Inc. Colum-
bia Broadcasting System, Inc. filed
a counterproposal containing four
alternate plans requesting the as-
signment of additional VHF chan-
nel for San Francisco-Oakland:
Plan 1 would add Channel 11 to San
Francisco Oakland by substituting
Channel 30 in Stockton, California
for Channel 42; Channel 43 in Ma-
dera, California for Channel 30;
Channel 51 in Salinas, California
for Channel 28; and UHF Channel
42 in San Jose, California for VHF
Channel 11. Plan 2 would add VHF
Channel 13 to San Francisco-Oak-
land by substituting UHF Channel
64 for VHF Channel 13 in Stock-
ton. Plan 3 would add VHF Chan-
nels 11 and 13 to San Francisco-
Oakland by substituting UHF
Channels 30 and 64 for VHF Chan-
nel 13 and UHF Channel 42 in
Stockton; UHF Channel 42 for
VHF Channel 11 in San Jose; Chan-
nel 51 for Channel 28 in Salinas;
and Channel 43 for Channel 30 in
Madera. Plan 4 would add VHF
Channel 13 to San Francisco-Oak-
land by substituting Channel 6 in
Stockton for Channel 13; Channel
3 in Sacramento for Channel 6;
and Channel 5 for Channel 3 in
Reno. The four plans are set out
below:183
(e) Statement in Support of
Columbia Broadcasting System, Inc.
Counterproposal. In requesting ad-
ditional VHF channels for San Fran-
71,000.
(g) CBS Plan 4 would assign
Channel 6 to Stockton in place of
Channel 13 at a distance of 188
miles from the co-channel assign-
situated in Zone II; and, accord-
ingly, this separation would not
meet the 190 mile minimum for
co-channel assignments in this
zone. This plan would also assign
Channel 5 at Reno at a distance
of 185 miles from KPIX operating
on Channel 5 in San Francisco.
Third Notice
Counterproposal
City
Madera
Salinas
San Francisco-
Oakland
San Jose
Stockton
San Francisco-
Oakland
Stockton
Madera
Salinas
San Francisco-
Oakland
San Jose
Stockton
San Francisco
Oakland
Sacramento
Stockton
Reno
, 4, 5, 7, *9
13
2, 4, 5, 7, *9
6, 10
13
20, 26, 32, 38, 44
48, *54, 60
36, *42
20, 26, 32, 38, 44
36, *42
Plan 3
30
28
20, 26, 32, 38, 44
48, *54, 60
36, *42
Plan 4
20, 26, 32, 38, 44
*40, 46
36, *42
*21, 27
2, 4, 5, 7, *9 llf 20, 26, 32, 38, 44
t 42f , 48, *54, 60
13 *30f, 36
2, 4, 5, 7, *9, 13f
2, 4, 5, 7, *9
lit, 13f
t
f
, 5, 7, *9, 13f
3t, 10
6
5f, 8
20, 26, 32, 38, 44
36, *42, 64f
20, 26, 32, 38, 44
42f, 48, *54, 60
*30f , 36, 64f
, 26, 32, 38, 44
*40, 46
36, *42
*21, 27
cisco, Oakland, CBS advanced the
same reasons offered in support of
its requests for additional VHF
channels in Boston and Chicago.
CBS urged that additional commer-
cial VHF channels were needed in
San Francisco-Oakland as in Bos-
ton and Chicago to assure a nation-
wide competitive television service.
CBS also argued that a network
must own facilities in markets such
as Boston, Chicago and San Fran-
cisco to enable it to compete with
other networks and submitted that
it is essential that such facilities
be VHF.
(f) The CBS plans 1, 2 and 3
would delete VHF channels from
San Jose and Stockton. In the
Third Notice the Commission pro-
posed four channels for San Jose:
VHF Channel 11 and UHF Chan-
nels 48, 54 and 60, with Channel
54 reserved for non-commercial ed-
ucational use. The San Jose stand-
ard metropolitan area has a popu-
lation of 291,000 and the City of
San Jose has a population of 95,000.
In the Third Notice the Commis-
sion proposed three channels for
Stockton, VHF Channel 13 and
UHF Channels 36 and 42, with
Channel 42 reserved for non-com-
mercial educational use. The Stock-
ton standard metropolitan area has
a population of 201,000 and the
City of Stockton a population of
185 CBS also requested, in the alterna-
tive, that the educational reservation
be shifted from VHF Channel 9 to a
UHF channel.
(h) Conflicting Counterproposals
and Oppositions to the CBS Coun-
ment at San Luis Obispo. Both
Stockton and San Luis Obispo are
terproposals. CBS Plan 1, which
would substitute a UHF channel
in San Jose for VHF Channel 11,
was opposed by the San Jose Tele-
vision Broadcasting Company of
San Jose. CBS Plan 2, which would
substitute a UHF channel for VHF
Channel 13 in Stockton, was op-
posed by E. F. Peffer, Radio Diablo,
Inc., and McClatchy Broadcasting
Company, Stockton. CBS Plan 3,
which would substitute UHF chan-
nels for VHF Channels 11 and 13
in San Jose and Stockton, was op-
posed by San Jose Television
Broadcasting Company, San Jose,
and E. F. Peffer, Radio Diablo, Inc.
and McClatchy Broadcasting Com-
pany, Stockton. CBS Plan 4 was
opposed by KPIX, Inc., San Fran-
cisco and E. F. Peffer, Radio
Diablo, Inc., and McClatchy Broad-
casting Company. This plan con-
flicts with the counterproposals of
McClatchy Broadcasting Company
and Harmco, Inc. and KCRA, Inc.
seeking an additional VHF channel
for Sacramento.
(i) Counterproposal of Televi-
sion California. Television Cali-
fornia, San Francisco, requested
the assignment of an additional
VHF channel to San Francisco-
Oakland to be accomplished by sub-
stituting Channel 4 for Channel 3'
in Reno; Channel 3 for Channel 6j
in Sacramento; and Channel 6 for
Channel 13 in Stockton, as in-
dicated below:186
Counterproposal
Sacramento
San Francisco-
Oakland
Stockton
Reno
6, 10
, 4, 5, 7, *9
*40, 46
20, 26, 32,
38, 44
36, *42
*21, 27
3+, 10
2, 4, 5, 7,
*9, 13f
6+
4+,8
*40, 46
20, 26, 32,
38,44
36, *42
*21, 27
112 • April 14, 1952 Part II Final TV Report
ROADCASTING • Telecast
(j) Statement in Support of Tel-
evision California Counterproposal.
Television California urged that
the assignment of Channel 13 in
San Francisco-Oakland can be ac-
complished without depriving any
community of a television facility.
Television California noted that its
counterproposal conflicted with that
of McClatchy Broadcasting Com-
pany and Harmco, Inc., and KCRA,
Inc., requesting the addition of a
, . VHF channel to Sacramento. How-
ever, it was argued that Sacra-
mento is assigned almost half as
many channels as San Francisco
while the population of Sacramento
is scarcely l/10th that of San
Francisco. It was contended, also,
that the San Francisco metropoli-
i \an area is more extensively m
area than is the Sacramento met-
ropolitan area, which is relatively
compact. Television California
submitted that, with these factors
considered, together with the na-
5 ture of the rugged terrain sur-
rounding San Francisco, the as-
signment of an additional VHF
channel to San Francisco would
comply more fully with the man-
date of Sections 1 and 307(b) of
4 the Communications Act and of
' 1 the Commission's priorities, than
would the assignment of an addi-
tional VHF channel to Sacramento.
Television California also urged
u i that the assignment of an addi-
tional channel to San Francisco-
Oakland is justified in light of those
applicants who have participated
- -in a hearing for television stations
jj ;in San Francisco.187
1- (k) Conflicting Counterproposals
:i and Oppositions to Television Cali-
«■ -forma Counterproposal. The Tele-
cl vision California counterproposal
id conflicts with the counterproposals
llj of McClatchy Broadcasting Com-
?. pany and Harmco, Inc., and KCRA,
of Inc. for Sacramento. Oppositions
ilj to the Television California coun-
iF 'terproposal have been filed by E. F.
ipi Peffer; McClatchy Broadcasting
k Company; KPIX, Inc., San Fran-
5g-;isco; Radio Diablo, Inc., and
1 Harmco, Inc. and KCRA, Inc.
*■ (1) The Television California
13 1 Counterproposal would assign
I as Television California requested that
the Commission in its "final order"
nake it clear that Channel 2 is not
'reserved" in San Francisco-Oakland
"or any particular applicant. Television
California noted that it has pending be-
fore the Commission a petition that
)on Lee's application for Channel 2 be
lismissed because it was no longer be-
ng prosecuted by Thomas S. i^ee. We
.ire here concerned with the assign-
ments for the various communities. We
lo not believe that this is the appropri-
ate proceeding in which to determine
vhich applicant in a particular com-
lunity will receive a television assign-
lent. Accordingly, the Commission is
.ot ruling here concerning the status
. f Channel 2 in San Francisco-Oakland
l so far as it affects any specific appli-
ant. Television California has also re-
quested that the procedural rights of
le parties whose applications have
1 een heard should be fully preserved.
" 'elevision California argued that those
•pplicants who were heard are in a spe-
cial category. The question of the
i;:atus of those applicants whose appli-
5 ations have been heard has been dis-
r^osed of elsewhere.
" Television California raised the ques-
on of the Commission's authority to
'duce the number of VHF channels in
an Francisco in view of the fact that
--jarings were held on applications for
lannels in that community. The Com-
I ission, however, is of the view that
3 opinion issued on December 12, 1951.
connection with the request for oral
j ;aring of Daily News Television Com-
! iny, et al., makes clear that the Com-
l ission, in a proceeding such as this,
ay change the assignment of VHF
tannels for San Francisco-Oakland
ider the circumstances presented.
Channel 6 to Stockton at a distance
of 188 miles from the co-channel
assignment at San Luis Obispo.
Both Stockton and San Luis Obispo
are situated in Zone II; and, there-
fore, this separation would not
meet the 190 miles minimum for
co-channel assignments in this
zone.
(m) Counterproposal of Tribune
Building Company. Tribune Build-
ing Company, Oakland, requested
the assignment of an additional
VHF channel in San Francisco-
Oakland to be accomplished by sub-
stituting Channel 3 for Channel 13
in Stockton; Channel 2 for Channel
3 in Visalia; and Channel 4 for
Channel 3 in Reno, as indicated
below:
Third Notice
The Tribune Building Company
stated that its proposal would not
require the deletion of channels
from any community. However,
it was noted that the distance be-
tween the center of Los Angeles
and Visalia where co-channel oper-
ation is proposed on Channel 2, is
only 168 miles. Further, the dis-
tance from Visalia to station
KNXT operating in Los Angeles
on Channel 2 from a Mount Wilson
site is only 160 miles. Since both
Los Angeles and Visalia are situ-
ated in Zone II, the assignment of
Channel 2 in Visalia would not
meet the 190-mile minimum spac-
ing for co-channel assignments in
this zone. The Tribune Building
Company urged, however, that the
Counterproposal
Stockton 13 36
Reno 3, 8 *2
Visalia 3
(n) Statement of Support of
Tribune Building Company Coun-
terproposal. The Tribune Building
Company contended that the need
for television service in the Oak-
land-East Bay area can be met
only by the assignment of an addi-
tional VHF channel exclusively for
use by a licensee located in Oak-
land. It was urged that the Oak-
land-East Bay area has a greater
population than that of San Fran-
cisco-West Bay area and is politi-
cally, economically and culturally
a separate area. With respect to
the use of UHF channels, the
Tribune Building Company argued
that during the period of initial
development of UHF service, the
existing VHF stations in San
Francisco would become stronger,
and the Oakland-East Bay area,
during this period, would have no
television outlet. It was noted that
the three stations now operating
in the San Francisco-Oakland met-
ropolitan area are licensed to oper-
ate in the San Francisco-West Bay
area. The Tribune Building Com-
pany argued that the Third Notice
did not provide for a fair, efficient,
and equitable distribution of tele-
vision facilities insofar as the Oak-
land-East Bay area is concerned,
contending that the Oakland-East
Bay area should be considered as
one community, and as such, is the
only population center of over one
million that is not assigned a VHF
channel in the Third Notice. How-
ever, the Tribune Building Com-
pany stated that it does not ad-
vocate the creation of "a new met-
ropolitan area" but seeks the as-
signment of Channel 13 to the San
Francisco - Oakland metropolitan
area. The Tribune Building Com-
pany stated that if such an assign-
ment is made, it proposed to file
an application for a construction
permit to be utilized in the Oak-
land-East Bay area. The Tribune
Building Company also argued that
the hearing that has been held in
the San Francisco-Oakland area
gives the participants in such hear-
ing no "vested" or other rights.iss
The Tribune Building Company re-
quested oral argument if the Commis-
sion ruled that the applicants who par-
ticipated in the hearing in San Fran-
cisco in Docket No. 7283. el al had any
"vested" rights. In light of our action
in connection with those applicants who
have participated in the hearing in San
Francisco, the request for oral argu-
ment by the Tribune Building Company
is moot.
terrain between Visalia and Los
Angeles is very rugged, with three
intervening mountain ranges, and
that these mountains would pro-
duce a triple defraction of signals
attenuating them greatly in the
path between the two cities thereby
making it technically possible to
employ closer separations than
would be necessary over flat terrain.
(o) Conflicting Counterproposals
and Oppositions to Tribune Build-
ing Company Counterproposal. Op-
positions to the Tribune Building
Company counterproposal have
been filed by E. F. Peffer; Mc-
Clatchy Broadcasting Company;
Radio Diablo, Inc.; The Chronicle
Publishing Company; and Harmco,
Inc. and KCRA, Inc. This counter-
proposal conflicts with the counter-
proposals of Harmco, Inc. and
KCRA, Inc., and McClatchy Broad-
casting Company of Sacramento.
(p) Counterproposal of KROW,
Inc. KROW, Inc., Oakland, filed a
counterproposal containing four
alternate plans for adding VHF
Channel 13 to San Francisco-Oak-
land. Plan 1 would add VHF Chan-
nel 13 to San Francisco-Oakland
by substituting Channel 6 for
Channel 13 in Stockton; Channel 3
for Channel 6 in Sacramento; and
Channel 11 or Channel 13 for Chan-
nel 3 in Reno. Plan 2 would add
VHF Channel 13 to San Francisco-
Oakland by substituting Channel 8
for Channel 13 at Stockton; Channel
11 or Channel 13 for Channel 8 at
Reno; and UHF Channel 19 for
VHF Channel 8 at Monterey. Plan 3
would add VHF Channel 13 to San
Francisco-Oakland by substituting
UHF Channel 58 for VHF Channel
13 at Stockton. Plan 4 would as-
sign VHF Channel 13 to San Fran-
cisco-Oakland by substituting
Channel 8 for Channel 6 at Sacra-
mento; Channel 6 for Channel 13
at Stockton; Channel 11 or Chan-
nel 13 for Channel 3 at Reno, and
UHF Channel 19 for VHF Channel
8 at Monterey, California. The
four plans are set forth below.168
(q) Statement in Support of
KROW, Inc. Counterproposal.
KROW, Inc. urged that the assign-
ment of six commercial VHF chan-
nels should be maintained in the
San Francisco-Oakland metropoli-
tan area.190 KROW asserted that
no city in Central California com-
pares in size or importance with
the San Francisco-Oakland metro-
politan area, and contended that
only 4 VHF commercial channels
in this area, as proposed in the
Third Notice, would encourage
monopoly and lack of competitive
programming. It was urged that
if the Commission did not assign
an additional VHF channel to San
Francisco-Oakland, the City of
Oakland might be deprived of a
VHF assignment, and that Section
307(b) of the Communications Act
requires such as assignment.
(r) Conflicting Counterproposals
and Oppositions to KROW, Inc.
Counterproposal. Oppositions to
KROW'S Plan 1 have been filed
by McClatchy Broadcasting Com-
pany; E. F. Peffer; Radio Diablo,
Inc.; and Harmco, Inc. and KCRA,
Inc. This plan conflicts with the
McClatchy and Harmco - KCRA
counterproposals for Sacramento.
Plan 2 has been opposed by Radio
Diablo, Inc.; E. F. Peffer; Mc-
189 KROW, Inc. also opposed the reser-
vation of VHF Channel 9 in San Fran-
cisco-Oakland for non-commercial edu-
cational use and suggested that a UHF
channel be reserved instead.
1011 KROW, Inc. argued that since it has
gone through a hearing in San Fran-
cisco on its application for a television
station in that community, the Com-
mission cannot change the assignments
that were assigned to San Francisco
Oakland at the time of the hearing. We
believe, however, that the opinion of
the Commission issued on December 12,
1951, in connection withthe request for
oral hearing of Daily News Television
Co., et al., makes clear that the Com-
mission, in a proceeding such as this,
may change the assignment of VHF
channels for San Francisco-Oakland
under the circumstances presented.
Counterproposal
ROADCASTING • Telecasting
VHF Chan-
UHF Chan-
VHF Chan-
UHF Chan-
City
nel No.
nel No.
nel No.
nel No.
Reno
3, 8
*21, 27
8, lit or 13f
*21,27
Sacramento
6, 10
*40, 46
3t, 10
*40, 46
San Francisco-
Oakland
2, 4, 5, 7, *9
20, 2S. 32, 38, 44
2,4, 5, 7,*9, 13f
20, 26. 32, 38, 44
Stockton
13
38, *42
Plan 2
6t
36, *42
Monterey
8
f
19t
Reno
3,8
*2i, 27
3, lit or 13t
*21, 27
San Francisco-
Oakland
2, 4, 5. 7, *9
20, 26. 32, 38, 44
2, 4, 5, 7, *9, 13t
20, 26, 32, 38, 44
Stockton
13
36, *42
Plan 3
8f
San Francisco-
Oakland
2, 4, 5, 7, *9
20, 26, "2, 33, 44
2, 4, 5, 7, *9, 13t
20, 26, 32, 38. 44
Stockton
13
36, *42
Plan 4
f
36, *42, 58t
Monterey
8
t
19t
Reno
3,8
*21, 27
3, lit or 13t
*21, 27
Sacramento
6, 10
-40,46
8t, 10
*40, 46
San Francisco-
Oakland
2, 4, 5, 7, *9
20, 26, 32, 38, 44
2, 4, 5, 7, *9, 13t
20, 26. 32, 38, 44
Stockton
13
36, *42
6t
36, *42
April 14,
1952 Part II Fi
tial TV Report
• Page 113
Clatchy Broadcasting Company;
Monterey Radio-Television Com-
pany; and American Broadcasting
Company, Inc., San Francisco.
Plan 3 has been opposed by E. F.
Peffer; McClatchy Broadcasting
Company; and Radio Diablo, Inc.
KROW'S Plan 4 has been opposed
by Monterey Radio-Television Com-
pany; American Broadcasting
Company; McClatchy Broadcasting
Company; E. F. Peffer; and Radio
Diablo, Inc. This plan conflicts
with the counterproposals of Mc-
Clatchy Broadcasting Company and
Harmco-KCRA for Sacramento.
(s) KROW's Plan 1 would as-
sign Channel 6 in Stockton at a
distance of 188 miles from the co-
channel assignment at San Luis
Obispo. KROW's Plan 2 would as-
sign Channel 11 at Reno 188 miles
from the co-channel assignment at
San Jose, or Channel 13 at Reno,
185 miles from San Francisco and
178 miles from Oakland, where
Channel 13 is also proposed by
KROW. KROW's Plan 3 would
similarly assign Channel 11 or 13
to Reno and Channel 6 to Stockton.
Since all of the above communities
are situated in Zone II, the pro-
posed assignments would not meet
the 190-mile minimum for co-
channel assignments in this zone.
(t) Educational Reservation.
The Superintendent of Schools of
Alameda County at Oakland, filed
a statement supporting the res-
ervation of Channel 9 for non-
commercial educational use in San
Francisco-Oakland. The statement
was filed on behalf of the Bay
Area Public Schools Television
Council, composed of the public
school districts in the counties of
Alameda, Contra Costa, Marin, San
Francisco, San Joaquin, San Mateo,
Santa Clara, Solano, and Sonoma;
and in behalf of the San Francisco
Bay Area Educational Television
Committee, composed of the Uni-
versity of California at Berkeley,
Stanford University, Mills College,
San Francisco State College, San
Jose State College, and the junior
colleges in the area. It was rep-
resented that the reservation would
be used jointly and cooperatively
by the various educational organ-
izations in the area, which have an
enrollment of 350,000 with an addi-
tional 200,000 adults participating
in various educational programs.
It was explained that the group
proposed to utilize educational tel-
evision by a joint effort through
the organization of a non-profit
corporation or other representative
body. It was stated that the or-
ganizations could finance the capi-
tal outlay believed necessary to
construct and operate a television
station. The JCET and California
Congress of Parents and Teachers
also supported the reservation. The
Superintendent of Schools of Ala-
meda opposed the CBS and KROW,
Inc. suggestions that the reserva-
tion be shifted to a UHF channel
arguing- that the educators should
not be required to carry the burden
of developing UHF.
(u) Opposition to the Educa-
tional Reservation. Columbia Broad-
casting System, Inc. and KROW,
Inc. opposed the reservation of
VHF Channel 9 in San Francisco-
Oakland. CBS requested that a
UHF channel be reserved rather
than a VHF channel advancing the
same reasons as those urgred in
connection with its opposition to
VHF reservations in Boston and
Chicago. KROW, Inc. contended
that the reservation should be
shifted to a UHF channel because
the commercial operators can not
afford to operate in the UHF in
view of the hundreds of thousands
of VHF receivers already in the
area. Educators, on the other hand,
it was urged were not dependent
on circulation and could pioneer in
the popular acceptance of UHF.
Further, KROW submitted that
commercial interests should have
the VHF channel because they
would provide a multi-purpose pro-
gram service whereas an educa-
tional station would be limited to
a single purpose use. KROW con-
tended, also, that the reservation
of Channel 9 deprived the San
Francisco-Oakland hearing appli-
cants of prior rights to such chan-
nel under the Commission's Rules.
KROW argued that the reservation
of this channel on behalf of pros-
pective non-hearing applicants was
in direct violation of established
rules and policies of the Commis-
sion. Since no educational appli-
cants appeared in the San Fran-
cisco-Oakland hearing case, and
since no application was filed by
any educational group requesting
any of the VHF channels which
had been designated for hearing,
KROW contended that the appli-
cants who had completed their
hearing were entitled to priority
with respect to Channel 9.
Conclusions: Educational
Reservation
952. We are of the view that the
record supports the basis for re-
serving VHF Channel 9 in San
Francisco-Oakland for non-commer-
cial educational use. We believe
that the educational interests in the
San Francisco-Oakland area have
demonstrated on the record a strong
interest in and a firm intention to
proceed with the task of instituting
a non-commercial educational serv-
ice in this area. We are impressed
with the fact that steps have been
taken to coordinate the interests of
a large number of educational in-
terests. This area is one of the
great cultural centers of the coun-
try, and the Commission believes
it should lend every encouragement
to the early establishment of an
educational television service in
this area. With four other VHF
stations and five UHF channels
available to the commercial inter-
ests, we believe that the reserva-
tion of one VHF channel for edu-
cational use is an equitable distri-
bution of the channels available for
assignment in this area.191 Accord-
ingly, the reservation of Channel
9 in San Francisco-Oakland for
non-commercial educational use is
finalized.192
Conclusions: Additional Commer-
cial VHF Channels
953. Four parties: CBS, Tele-
vision California, The Tribune
Building Company, and KROW,
Inc., have requested the assign-
ment of additional VHF channels
to San Francisco-Oakland. We are
of the view, however, that the rec-
ord does not support the basis for
1M See also our decision with resoeet to
the educational reservation in Boston,
Mass.
102 With respect to the contention of
KROW concerning its legal rights as a
participant in a hearing prior to the
"freeze" raised in connection with the
reservation of Channel 9, the Commis-
sion pointed out above that its opinion
issued on December 12, 1951, in connec-
tion with the requests for oral hearing
of Daily News Television Co., et al.
makes clear that the Commission, in a
proceeding such as this, may change the
assignments of VHF channels for San
Francisco-Oakland.
assigning additional VHF channels
to this community. CBS has sub-
mitted four alternate requests:
CBS Plan 1 would assign an addi-
tional VHF channel by substituting
a UHF channel for the only VHF
channel in San Jose, a city with a
population of 95,000 in a metropoli-
tan area of 291,000. CBS Plan 2
would assign an additional VHF
channel by substituting a UHF
channel for the only VHF channel
in Stockton, a city with a popula-
tion of 71,000 in a metropolitan
area of 201,000. CBS Plan 3 would
assign two additional VHF chan-
nels by substituting UHF channels
for the only VHF channels in both
San Jose and Stockton. CBS Plan
4 would assign an additional VHF
channel by substituting VHF Chan-
nel 3 for VHF Channel 6 in Sacra-
mento, thereby precluding the as-
signment of an additional VHF
channel to Sacramento as requested
by several parties. Further, this
plan would make the assignment
of Channel 6 in Stockton at a dis-
tance of only 188 miles from the
co-channel assignment in San Louis
Obispo and would thus violate the
190-mile minimum spacing for co-
channel assignments in Zone II.
Television California would simi-
larly assign an additional VHF
channel to San Francisco-Oakland
by substituting Channel 3 for Chan-
nel 6 in Sacramento. The Tele-
vision California counterproposal
would also preclude the assignment
of an additional VHF channel in
Sacramento. The Television Cali-
fornia request would also assign
Channel 6 in Stockton in violation
of the 190-mile minimum spacing
for co-channel assignments in Zone
II. The Tribune Building Company
would assign an additional VHF
channel to San Francisco-Oakland
by substituting Channel 3 for Chan-
nel 6 in Sacramento, thereby pre-
cluding the assignment of an addi-
tional VHF channel to Sacramento.
In addition, the Tribune Building
Company counterproposal would
assign Channel 2 in Visalia at a
distance of only 160 miles from
Station KNXT operating on Chan-
nel 2 in Los Angeles. This separa-
tion, also, does not meet the 190-
mile minimum for co-channel as-
signments in Zone II. Finally,
KROW, Inc. has submitted four
alternate plans seeking an addi-
tional VHF assignment for San
Francisco-Oakland: KROW Plan 1
would assign an additional VHF
channel by substituting Channel 3
for Channel 6 in Sacramento,
thereby precluding the assignment
of an additional VHF channel to
Sacramento. In addition, this plan
would assign Channel 6 in Stock-
ton, only 188 miles from the co-
channel assignment in San Louis
Obispo, and Channel 11 or 13 in
Reno. Channel 11 at Reno would be
only 188 miles from San Jose, and
Channel 13 at Reno would be only
185 miles from San Francisco and
178 miles from Oakland, where
Channel 13 is proposed to be as-
signed by KROW. These co-chan-
nel separations, therefore, would
not meet the 190-mile minimum for
Zone II. KROW Plan 2 would
assign an additional VHF channel
to San Francisco-Oakland by sub-
stituting a UHF channel for VHF
Channel 8, the only channel as-
signed to Monterey-Salinas, a com-
munity with a population of 30,-
0Q0 193 rp^jg pjan woui(j aiso assign
103 As a result of our decision herein
Channel 8 will be assigned to Monterey-
Salinas.
April 14, 1952 Part II Final TV Report
Channel 11 or 13 to Reno in viola-
tion of the 190-mile minimum for
co-channel assignments in Zone II.
KROW Plan 3 would assign an
additional VHF channel to San
Francisco-Oakland by substituting
a UHF channel for the only VHF
channel in Stockton. Finally,
KROW Plan 4 would assign an ad-
ditional VHF channel to San Fran-
cisco-Oakland by substituting a
UHF channel for a VHF channel
in Monterey. This plan would also
assign Channel 6 in Stockton, and
Channel 11 or 13 in Reno, in viola-
tion of the 190-mile minimum for
co-channel assignment separations
in Zone II.
954. As will be noted from the
foregoing, the requests for addi-,
tional VHF channels in San Fran-
cisco-Oakland consist of (1) those
substituting UHF channels for
VHF channels in San Jose, Stock-
ton, or Monterey-Salinas; and (2)
those making changes in assign-
ments without deleting a VHF
channel from any community. With
respect to the first group, we do
not believe that the record supports
the basis for assigning an addi
tional VHF channel in San Fran
cisco-Oakland at the expense of de
leting the only VHF channel from
cities as lars:e and as important as
San Jose, Stockton or Monterey
Salinas. We are of the view that
the only VHF channel should not
be deleted from those communities
in order to afford a sixth VHF
channel to San Francisco-Oakland
In addition, the KROW Plans 2 and
4, which would delete VHF Chan
nel 8 from Monterey, would assign
Channel 11 or 13 in Reno in viola
tion of the 190-mile minimum foi
co-channel assignments; and
KROW Plan 4 would similarly as
sign Channel 6 in Stockton. Wit?
respect to the second group of re
quests, those which do not delete [id
VHF channels from other commu
nities, it will be noted that all sucr
requests conflict with the counter
proposals of McClatchy Broadcast
ing Company and Harmco, Inc. anc ;ja!
KCRA, Inc. seeking the addition o1
a third VHF channel for Sacra
mento. In the Third Notice fou
channels were proposed for Sac
ramento; VHF Channels 6 and 1(
and UHF Channels 40 and 46, witl
Channel 40 reserved for non-com
mercial educational use. Sacra
mento has a population of 138,00f Mp,
and the Sacramento standard met
ronolitan area has a population ol|.;;
277,000. We are of the view tha
the assignment of a third VH1
cannel to Sacramento is to be prp
ferred to the assignment of a sixtl L
VHF channel, and eleventh chanl
nel. for San Francisco-Oakland. ~Wfnn
believe that the assignment of te
channels, five VHF and five UHI| fcj
with one VHF channel reserved fa ot
non-commercial educational use, i out,
a fair and equitable distribution f ofu
San Francisco-Oakland in light
the need for facilities in other con
munities. Furthermore, every rc
quest seeking an additional VHj ^
assignment for San Francisco-Oal \<:.
land without deleting a VHF char
nel from another community woul W
violate the 190-mile minimum fc
co-channel assignments in Zone I ?
In view of the foregoing, the coui! !
terproposals of CBS, Televisiq |j
California, The Tribune Buildin
Company, and KROW, Inc. are d
nied. With respect to the Tribu
Building Company and KROW, In
contentions that an additional a
signment is needed in Oakland,
should be pointed out that the a§S
BROADCASTING • Telecast
signment of 10 channels have been
made to San Francisco-Oakland
and that the question of the stand-
ing of parties from Oakland is
properly to be determined in a
licensing proceeding. In view of
the assignments that have been
made, we do not believe it appro-
priate in this proceeding to deter-
mine which channel should be
granted to Oakland or to an Oak-
land applicant.
Final Assignments
955. The following assignments
and reservation are adopted:
San Fran-
m-j. Cisco- 2, 4, 5, 7, *9 20, 26, 32, 38, 44
J Oakland
m PORT CHICAGO, CALIFORNIA
956. (a) Proposed Assignments.
In the Third Notice, no assignments
jjpbwere proposed for Port Chicago.
J,l' (b) Census Data. The popula-
tion of Port Chicago is estimated
J.'at 3,290. It is an unincorporated
Awn lying within the San Fran-
!n' cisco-Oakland urbanized district.
(c) Counterproposal of KECC,
Inc., Pittsburg, California. KECC,
Inc. requested that Channel 15 be
assigned to Port Chicago, Califor-
hat tinia. without any other changes in
not tithe assignments proposed by the
lie;}; Commission in the Third Notice.
(d) Statement in Support of
KECC, Inc. Counterproposal. KECC
appointed out that Port Chicago was
located in Contra Costa and that
]?Hno assignments were proposed by
the Third Notice for this entire
^county. It was alleged that the
^assignment of Channel 15 to Port
'- Chicago would meet the Commis-
lf'sion's required mileage separations
?j-and would effectuate priorities 1
land 3 in providing a first television
^service to certain communities in
ilflhe County, and a first and only
[[local service to Port Chicago and
t<ithe entire County. It was alleged
nt'that Contra Costa County ranks
oj«fifth in California in population and
ajsis "the fastest growing County in
oj»the State." It was argued that Sec-
(kion 307(b) of the Communications
if Act and the Commission's priorities
require the assignment of a chan-
nel to Contra Costa County. It was
submitted that the great bulk of
oopulation of Contra Costa County
metP'ies northeast of San Francisco,
n W50-30 miles distant, behind a large
thf range of hills east of San Fran-
Vflfcisco Bay, and that these areas
iHf":orm an entirely separate and
:ixti!argely isolated community from
mime metropolitan centers of San
WiFrancisco and Oakland. Because
these terrain features, it was
HFlirgued, television service would
iftiiot be adequate for most of the
J J bounty if it would have to rely_ on
,{iii?an Francisco stations for service.
B<f (e) Conflicting Counterproposal
dPBid Oppositions. The assie-nment
tm Channel 15 to Port Chicago
VHltvould preclude the assignment of
MJEhannel 30 to Stockton as requested
,kgl iy CBS in its counterproposals 1
md 3 for San Francisco. The CBS
counterproposals for San Fran-
11 ,!, isco have been denied elsewhere in
1,6 I his Report and will, therefore, not
"1U ■ e considered further in this con-
fisif ection.
Conclusions
957. The assignment of Channel
5 to Port Chicago would meet our
|. bandards for minimum separations
I nd it is our view that the record
'arrants the assignment of Chan-
el 15 to that community. Accord-
ROADCASTING • Telecasting
ingly, the counterproposal of
KECC, Inc. is granted.
Final Assignments
958. The following assignment
is adopted:
Port Chicago, Calif.
BAKERSFIELD, CALIFORNIA
959. (a) Proposed Assignment.
In the Third Notice the Commis-
sion proposed the assignment of
two channels to Bakersfield: VHF
Channel 10 and UHF Channel 29.
(b) Census Data. Bakersfield
has a population of 35,000.
(c) Counterproposal of Paul R.
Bartlett and Gene DeYoung. Paul
R. Bartlett and Gene DeYoung,
Bakersfield, California requested
the additional assignment of VHF
Channel 8 to Bakersfield. No other
changes are suggested to accom-
plish this assignment.
(d) Statement in Support of
Counterproposal of Paul R. Bart-
lett and Gene DeYoung. Paul R.
Bartlett and Gene DeYoung urged
that the assignment of Channel 8
to Bakersfield can be effected with-
out modifying or adversely affect-
ing any assignment proposed in the
Third Notice. It was alleged that
such assignment would be in full
accordance with the standards and
would meet the priorities as speci-
fied in the Third Notice, in that it
would make available an additional
service to Bakersfield and the sur-
rounding area without limiting or
depriving any other community or
area of television service.
(e) Counterproposal of Mc-
Clatchy Broadcasting Company. Mc-
Clatchy Broadcasting Company also
requested the additional assign-
ment of VHF Channel 8 at Bakers-
field, to be accomplished without
changing any other assignments.
(f) Statement in Support of Mc-
Clatchy Broadcasting Company
Counterproposal. McClatchy Broad-
casting Company alleged that the
assignment of Channel 8 in Bakers-
field would meet the channel spac-
ing requirements as set out in the
Third Notice. It was noted that
the distance between Bakersfield
and the closest co-channel assign-
ment at Monterey, California would
be 182 miles. It was argued that
the assignment of Channel 8 to
Bakersfield would further the ob-
jectives of Sections 1 and 307(b)
of the Communications Act, and
that such assignment would con-
form to the principles expressed in
the priorities. It was noted that
the Bakersfield 1950 population
increased 18.1% over that of 1940,
and that Kern County, in which
Bakersfield is located, has a 1950
population 68.1% greater than that
of 1940.
(g) Channel 8 in Bakersfield
would be 182 miles from the co-
channel assignment at Monterey,
California. Both Bakersfield and
Monterey are situated in Zone II;
and accordingly, the assignment of
Channel 8 in Bakersfield would not
meet the 190 mile minimum re-
quired assignment separation for
this Zone.
(h) Conflicting Counterproposals
and Oppositions to the Bakersfield
Counterproposals. Radio KIST,
Inc., Santa Barbara, California,
originally filed a counterproposal
seeking the assignment of Channel
8 to Santa Barbara. This counter-
proposal conflicts with the Bakers-
field counterproposals, since Ba-
kersfield and Santa Barbara are
only 76 miles apart. KIST, how-
ever, later filed an alternate coun-
terproposal seeking the assignment
of Channel 3 to Santa Barbara,
which has been granted elsewhere
in this Report. KIST filed opposi-
tions to the Bakersfield counterpro-
posals since it conflicted with its
original counterproposal request-
ing Channel 8 in Santa Barbara.
The Salinas Broadcasting Company
filed a counterproposal seeking the
assignment of VHF Channel 8 in
Salinas, California, at a distance of
172 miles from Bakersfield and in
conflict with the Bakersfield coun-
terproposals. This counterproposal
is denied elsewhere in this Report.
Conclusions
960. Paul R. Bartlett and Gene
DeYoung and the McClatchy Broad-
casting Company requested the as-
signment of VHF Channel 8 to
Bakersfield to be accomplished
without changing any other as-
signments. As noted above, how-
ever, Channel 8 at Bakersfield
would be only 182 miles from the
co-channel assignment at Monterey.
Since both these communities lie
in Zone II, the assignment of Chan-
nel 8 in Bakersfield would violate
the 190 mile minimum spacing for
co-channel assignments. The coun-
terproposals of Paul R. Bartlett,
Gene DeYoung and McClatchy
Broadcasting Company are, there-
fore, denied.
Final Assignments
961. The following assignments
are adopted:
County, which has a population of
130,498, and that of this figure,
48,755 persons reside in Monterey
and "towns located on the Monterey
Peninsula and unincorporated areas
on the Peninsula," and that, on the
other hand, 81,743 persons reside
in Salinas and the eastern portion
of Monterey County of which Sa-
linas is the hub. It was noted that
Salinas has a Class III regional
AM station while Monterey has
only a Class IV local AM station.
It was noted that Salinas lies on
the main line of the Southern
Pacific Railroad while Monterey is
only on a branch spur. It was
stated that the California Depart-
ment of Employment reported that
the "Salinas city area" had a popu-
lation of 38,200, while the "Mon-
terey city area" had a population
of only 17,000, and that, accord-
ingly, Salinas has a 2-1 advantage
over Monterey in population. The
Salinas Broadcasting Company
urged that, in view of the relative
standing and comparative statistics
of Salinas and Monterey, the pro-
posed assignments should be
shifted, assigning VHF Channel 8
to Salinas and UHF Channel 28
to Monterey. The distance between
the two communities is 15 miles.
It was urged that where a VHF
channel can be assigned to a larger
community without "serious dislo-
cation" of the overall assignment
plan, the larger community should
be assigned the VHF channel,
(f) Oppositions and Conflicting
Bakersfield, Calif.
SALINAS AND MONTEREY,
CALIFORNIA
962. (a) Proposed Assignments.
In the Third Notice the Commission
proposed the following assignments
for Salinas and Monterey:
City
(b) Census Data. The popula-
tion of Monterey is 16,000 and the
population of Salinas is 14,000.
(c) Support for Proposed Mon-
terey Assignment. Steven A. Cis-
ler and Monterey Radio-Television
Company supported the assignment
of VHF Channel 8 to Monterey. It
was stated that the closest co-chan-
nel assignment would be at Reno,
Nevada at a distance of 232 miles,
and the closest adjacent channel as-
signment would be Channels 7 and
9 at San Francisco-Oakland, a dis-
tance of 86 miles. It was asserted
that Monterey's population of 16,-
000 represented a 59.9% increase
over its 1940 population.
(d) Counterproposal of Salinas
Broadcasting Company. Salinas
Broadcasting Company, Salinas, re-
quested the assignment of a VHF
channel to Salinas, to be accom-
plished by deleting Channel 8 from
Monterey and substituting therefor
Channel 28, as follows:
Counterproposals to the Salinas
Broadcasting Company Counterpro-
posal. The Salinas Broadcasting
Company counterproposal conflicts
with the counterproposals of Harm-
co, Inc., and KCRA, Inc., Sacra-
mento, California; Columbia Broad-
casting System, Inc., San Francisco,
California (proposals 1 and 3); Mc-
Clatchy Broadcasting Company,
Bakersfield, California; and KROW,
Inc., San Francisco, California. Op-
positions to the Salinas Broadcast-
ing Company counterproposal were
filed by McClatchy Broadcasting
Company; CBS; and the Monterey
Radio-Television Company. All of
the conflicting counterproposals
have been denied elsewhere in this
Report for the reasons there stated.
In its opposition the Monterey Ra-
dio-Television Company urged that
Salinas has a population of 14,000
representing an increase of only
19.9% over the 1940 census figures,
while Monterey has a population of
over 16,000 representing a 59.9%
increase. It was contended, there-
fore, that not only is Monterey the
larger community, but it is grow-
ing more rapidly.
Conclusions
963. The distance between Sa-
linas and Monterey is approxi-
mately 15 miles. Stations in either
community would provide Grade A
service to the other on both Chan-
Third Notice
Counterproposal
Monterey, Calif.
Salinas, Calif.
(e) Statement in Support of Sa-
linas Broadcasting Company Coun-
terproposal. Salinas Broadcasting
Company pointed out that Salinas
is the county seat of Monterey
nels 8 and 28. The population of
Monterey is only slightly greater
than that of Salinas. In view of
the foregoing, we are of the view
that Channel 8 and 28 should be
April 14, 1952 Part II Final TV Report • Page 115
assigned to Monterey and Salinas
jointly rather than Channel 8 to
Monterey and Channel 28 to Salinas
separately. Channels 8 and 28 in
both Salinas and Monterey will
meet the required mileage spac-
ings for assignments in this zone.
Accordingly, Channels 8 and 28 will
be assigned to Monterey-Salinas.
Final Assignments
964. In view of the foregoing, the
following assignments are adopted:
VHF Chan- UHF Chan-
City nel No. nel No.
Monterey-Salinas 8 28
RENO, NEVADA
965. (a) Proposed Assignments
and Reservation. In the Third No-
tice the Commission proposed the
assignment of four channels to
Reno, Nevada: VHF Channels 3
and 8 and UHF Channels 21 and
27, with Channel 21 reserved for
non-commercial educational use.194
(b) Census Data. The popula-
tion of Reno is 32,000.
(c) Counterproposals of Kenyon
Brown. Kenyon Brown, Reno, re-
quested the assignment of VHF
Channel 11 as an additional assign-
ment to Reno. No other changes in
assignments are suggested in order
to accomplish this assignment.
(d) Statement in Support of
Kenyon Brown Counterproposal.
Kenyon Brown urged that Reno is
the largest city in Nevada, with
approximately 31% of the state's
population. It was noted that Reno
is located in Washoe County, the
largest county in Nevada, with a
population of 50,205. Kenyon Brown
argued that an equitable distribu-
tion of television facilities requires
that Reno be assigned an additional
VHF channel and that the assign-
ment of Channel 11 in Reno could
be achieved without involving pri-
orities 1 through 4, and would meet
priority 5 in providing an addi-
tional facility for the largest city
in Nevada. It was stated that under
its counterproposal the closest co-
channel assignment would be Chan-
nel 11 at San Jose, California, 188
miles from Reno.
(e) Oppositions and Conflicting
Counterproposals to the Kenyon
Brown Counterproposal. The Ken-
yon Brown counterproposal conflicts
with the counterproposal of Harm-
co, Inc. and KCRA, Inc., for Sacra-
mento, California and an opposition
has been filed by Harmco and
KCRA.
(f ) Educational Reservation. The
Reno School District No. 10 filed a
statement supporting the reserva-
tion of Channel 21 in Reno for non-
commercial educational use. No
oppositions to the proposed reser-
vation were filed.
Conclusions: Educational
Reservation
966. In view of the foregoing, the
reservation of Channel 21 in Reno
for non-commercial educational use
is finalized.
Conclusions : Additional VHF
Assignment
967. Kenyon Brown has re-
quested the additional assignment
of VHF Channel 11 to Reno. How-
ever, Channel 11 in Reno would be
only 188 miles from the co-channel
assignment at San Jose, California.
Both Reno and San Jose are situ-
ated in Zone II. Accordingly, the
Kenyon Brown counterproposal
would not meet the required 190
miles minimum co-channel assign-
ment separation for this Zone and
is therefore denied. It should also
be noted that in light of the re-
quired separations, no VHF chan-
nel can be assigned as an additional
assignment to Reno.
Final Assignments
and Reservation
968. In connection with our dis-
cussion of Sacramento, California,
VHF Channel 4 has been substi-
tuted for VHF Channel 3 in Reno
in order to make possible the as-
signment of an additional VHF
channel in Sacramento. In view of
the foregoing, the following assign-
ments are adopted:
VHF Chan- UHF Chan-
City nel No. nel No.
Reno, Nevada 4, 8 *21, 27
LAS VEGAS, NEVADA:
EDUCATIONAL RESERVATION
969. In the Third Notice, the
Commission proposed the reserva-
tion of VHF Channel 10 for non-
commercial educational use in Las
Vegas, Nevada. The JCET filed a
statement supporting the reserva-
tion. No oppositions to the pro-
reservation were filed.
channels be assigned to San Diego
for commercial purposes to afford
a sound assignment of channels in
the public interest and in con-
formity with Section 307(b) of the
Communications Act. It was sug-
gested that UHF channels could
be utilized in Tijuana in place of
VHF Channel 12 or VHF Channel
6. Charles E. Salik argued that
the assignment of both VHF Chan-
nels 6 and 12 in Tijuana is "con-
trary to principles of sound assign-
ment within the United States and
contrary to any just obligations or
principles of international accord
with Mexico; and therefore con-
trary to the public interest."
(f) Counterproposal of Airfan
Radio Corporation, Ltd. Airfan
Radio Corporation, Ltd., San Diego,
California, requested the additional
assignment of a VHF channel to
San Diego by deleting VHF Chan-
nel 6 or 12 from Tijuana, Mexico
as indicated below:
deleting VHF channel from Tiju-
ana, Mexico. These counterpro-
posals conflict with the Mexican-
United States Television Agree-
ment. Accordingly, for the reasons
stated above in connection with our
discussion of the Mexican-United
States Television Agreement, the
counterproposals of Charles E. Sa-
lik and Airfan Radio Corporation,
Ltd., must be denied. However, we
are of the view that the record does
support the basis for assigning an
additional commercial channel to
San Diego. A VHF channel is not
available for assignment in San
Diego in accordance with the Table
of Assignments adopted herein, and
the Mexican-United States Tele-
vision Agreemen t.187 However,
Channel 39 will meet all required
mileage spacings for Zone II in
which San Diego is situated. Ac-
cordingly, we are assigning UHF
Channel 39 to that community.
Third Notice
Proposed Change
Conclusions
970. In view of the foregoing, the
reservation of Channel 10 for non-
commercial educational use in Las
Vegas, Nevada is finalized.
SAN DIEGO, CALIFORNIA
971. (a) Proposed Assignments
and Reservation. In the Third No-
tice the Commission proposed the
assignment of six channels to San
Diego, California: VHF Channels
3, 8 and 10 and UHF Channels 21,
27, and 33, with Channel 3 reserved
for non-commercial educational use.
However, as noted in connection
with our discussion of international
considerations above, the Mexican-
United States Television Agree-
ment assigns Channel 3 to Mexi-
can, Baja California, Mexico rather
than San Diego.193
(b) Census Data. San Diego has
a population of 334,000. The San
Diego standard metropolitan area
has a population of 557,000.
(c) Existing Stations. Kennedy
Broadcasting Company is licensed
for the operation of Station KFMB-
TV in San Diego on Channel 8.
(d) Counterproposal of Charles
E. Salik. Charles E. Salik, San
Diego, requested the assignment of
an additional VHF channel to San
Diego, to be accomplished by de-
leting VHF Channel 6 or 12 from
Tijuana, Mexico as indicated below:
San Diego. Calif.
Tijuana, Mexico
21, 27, 33
6f or 12f , 8, 10 21, 27, 33
12f or 6f 39, 45, 51, 57, 63
(g) Statement in Support of
Counterproposal of Airfan Radio
Corporation, Ltd. Airfan Radio
Corporation, Ltd., submitted that
the assignment of two VHF chan-
nels to Tijuana, Mexico would not
be an equitable distribution of tele-
vision facilities corresponding to
the legitimate needs of the area to
be served. It was suggested that
UHF Channels 39, 45, 51, 57 and
63 could be assigned to Tijuana to
replace VHF Channel 6 or 12.
(h) Conflicting Counterproposals
and Oppositions to the Counterpro-
posals of Charles E. Salik and Air-
fan Radio Corporation, Ltd. The
American Broadcasting Company,
Inc., Los Angeles, California, filed
an opposition to the Charles E.
City
Conclusions : Educational
Reservation
973. We are of the view that the
record supports the basis for re-
serving a channel in San Diego for
non-commercial educational use.
However as noted above, Channel
3 which was proposed in the Third
Notice to be so reserved cannot be
assigned to San Diego in light of
the Mexican-United States Tele-
vision Agreement. Accordingly, we
are assigning UHF Channel 15 to
San Diego and are reserving this
channel for non-commercial educa-
tional use. Channel 15 meets all
required mileage spacings for Zone
II.
Final Assignments and Reservation
974. The following assignments
are adopted:
VHF Chan- UHF Chan-
nel No. nel No.
San Diego, Calif.
Salik and Airfan Radio Corpora-
tion, Ltd. counterproposals.198
(i) Educational Reservation. The
Superintendent of Schools sup-
ported an educational reservation
in San Diego on behalf of the San
Diego City Schools, the San Diego
County Schools, and the San Diego
State College. It was asserted that
8, 10 *15, 21, 27, 33, :
LOS ANGELES, SAN BERNAR-
DINO, SAN JOSE AND
STOCKTON, CALIFORNIA:
EDUCATIONAL
RESERVATIONS
975. (a) Proposed Reservations.
In the Third Notice the Commission *ri
proposed the following reservations h
for non-commercial educational faiti
use:
City UHF Channel No.
Third Notice
Proposed Changes
San Diego, Calif.
Tijuana, Mexico
(*3) 8,10
6, 12
,!" In connection with our discussion of
Sacramento, California, Channel 4 is
substituted for Channel 3 in Reno.
Page 116 • April 14, 1952 Part II Final TV Report
(e) Statement in Support of
Counterproposal of Charles E. Sa-
lik. Charles E. Salik pointed out
that the assignment of Channels 6
and 12 in Tijuana precludes the
assignment of these channels in
San Diego. It was noted, that of
the VHF channels proposed for
San Diego, Channel 8 is already in
operation and that only one other
VHF channel remains unassigned.
Charles E. Salik stated that there
would be other applicants in addi-
tion to himself for this assignment
and urged that additional VHF
ins Television Broadcasting Company,
San Diego, California, filed a counter-
proposal seeking the assignment of VHF
Channel 12 and UHF Channel 15 to San
Diego and assigning VHF Channel 6
and UHF Channels 27 and 33 to Tijuana.
However, Television Broadcasting Com-
pany has filed no sworn evidence in
support of its counterproposal and it
will not be considered further in this
Report.
21, 27, 33 6f or 12f , 8, 10 21, 27, 33
12f or 6t
the $32 million budget for the above
organizations would make possible
the financing of an educational tele-
vision station. A resolution of the
San Diego City Council supporting
the reservation was also submitted.
The JCET and California Con-
gress of Parents and Teachers also
supported the reservation. No op-
positions to a reservation in San
Diego were filed.
Conclusions : Additional
Commercial Channels
972. Both Charles E. Salik and
Airfan Radio Corporation, Ltd.
seek additional VHF channels for
San Diego to be accomplished by
Los Angeles, Calif. *28
San Bernardino, Calif. *24
San Jose, Calif. *54
Stockton, Calif. *42
(b) Los Angeles. The reserva
tion of Channel 28 at Los Angeles
was supported by the Superintend-
ent of the Los Angeles City Schools
Occidental College, Chapman Col
lege, and the College of Medical
Evangelists at Los Angeles. In
addition, the JCET filed a state
ment supporting the reservatiorJ1"1,
iKmi+torl n c+a+PTYipnt cnnnnvt- *'
19,1 Earle C. Anthony, Los Angeles, Cali-
fornia, also filed oppositions to the
Airfan Radio Corporation, Ltd. and
Charles E. Salik counterproposals. How-
ever, evidence in support of its oppo-
sitions was not filed and will not be
considered in this Report.
and submitted a statement support-
ing the reservation by the Lont
Beach Public Schools. No opposi- :1
tions to the proposed reservation1
were filed.
(c) San Bernardino. The Presi
dent and Superintendent of San
Bernardino Valley College filed i
statement supporting the reserva
tion of Channel 24 for non-commer-
cial educational television use at
San Bernardino. The Statement P
was filed on behalf of the River - : 1
side and San Bernardino Counties ^
Educational Television Council >
k\
107 In this connection see our discussio
in paragraph 239 above concerning VHF
assignments in the San Diego-Tijuana-
Mexicali area.
-
*
5;
ODt
T
1 ;.'
::
BROADCASTING • Telecasting 10
■■■■
which represents all of the public
school districts in the counties of
(Riverside and San Bernardino, as
! well as the University of California,
Riverside Campus; Redlands Uni-
versity; San Bernardino Valley Col-
lege; Chaff ey College; Riverside
College; and other various colleges
ind public schools in the counties,
tt was stated that the channel will
oe used jointly and cooperatively
oy the members of the Committee.
No oppositions to the reservation
yvere filed.
(d) San Jose. San Jose State
College filed a statement support-
ing the reservation of Channel 54
_ :or non-commercial educational use
' I n San Jose. Statements support-
ing the reservation were also filed
j jsy the University of Santa Clara
,1 ocated in the same county, and the
'Santa Clara County Television
J I Council. In addition, the JCET filed
i i statement to which was attached
I ividence of support for the reser-
vation by the Santa Clara County
Schools. No oppositions to the res-
rvation were filed.
(e) Stockton. The JCET filed a
statement supporting the reserva-
ion of Channel 42 in Stockton for
ion-commercial educational use.
The JCET submitted a statement
)f the City Manager of Stockton
ndicating support of the reserva-
ion by the Stockton City Council,
College of the Pacific, Modesto Jun-
or College and the Superintendent
f Schools of the Stockton Unified
School District. No oppositions to
he proposed reservation were filed.
Conclusions
"' 976. In view of the foregoing the
bllowing reservations for non-com-
nercial use are finalized:
City
UHF Channel No.
.OS Angeles, Calif,
an Bernardino
an Jose, Calif,
tockton, Calif.
*28
*24
*54
*42
THE TERRITORIES
977. In the Third Notice the
Commission stated that it would
etermine whether any issue had
ieen raised which would prevent
he early lifting of the "freeze"
nth respect to channel assign-
aents in Alaska, the Hawaiian
slands, Puerto Rico and the Virgin
siands. In the absence of any
juch issue, the Commission pro-
d to lift the "freeze" without
nal [waiting to reach a final determina-
ion with respect to all the assign-
lents proposed in Appendix C.
'urther consideration of this mat-
sr has, however, led to the con-
tusion that the "freeze" in the
'erritories could not be lifted until
nal Rules and standards had been
dopted for the television broadcast
srvice. The Commission has not,
oweyer, until this time been in a
osition to issue its new and revised
?levision Rules and standards. In
le absence of such a final decision
rith respect to these Rules and
,;andards, it has, therefore, not
een able to lift the "freeze" in the
erritories before this date.
Educational Reservations in
The Territories
978. (a) Proposed Reservations,
l the Third Notice the Commission
roposed the following reservations
>r non-commercial educational
City
VHF Channel No.
•9
da
>rva-
mer-
it
»et [nchorage, Alaska
er lirbanks, Alaska
|fiti« meau, Alaska
;tchikan, Alaska *9
hui, Hawaiian Islands *8
. i )nolulu, Hawaiian Islands *2
,injr ailuku, Hawaiian Islands *10
1 1 , j lo, Hawaiian Islands *4
n Juan, Puerto Rico *6
*7
(b) Counterproposal of Pacific
Frontier Broadcasting Co., Ltd.
Pacific Frontier Broadcasting Com-
pany, Ltd., urged that "the reser-
vation of Channel 2 for a non-com-
mercial educational station at Hon-
olulu, T.H., be eliminated and that
such reservations be made instead
of any one of Channels 7, 9, 11 or
13. [We suggest Channel 7]." It
was argued by Pacific Frontier
that, due to rugged terrain, Chan-
nel 2 would provide optimum cov-
erage on the Island of Oahu from
the transmitter site contemplated
on the Loolaun Range and that in
view of the propagation character-
istics of this frequency over rough
terrain such operation would pro-
vide optimum coverage of the Is-
land of Oahu and would therefore
make a most efficient use of that
television facility. Pacific Frontier
stated that it desired to use a chan-
nel in the lower half of the VHF
spectrum and that "in order to save
expenses by joint use of the an-
tenna structure, from both Chan-
nels 2 and 4, petitioner requests
that the asterisk be removed from
Channel 2, and transferred to one
of the channels in the high band
portion of the VHF spectrum." In
response to the Pacific Frontier
counterproposal the JCET stated
that it "has no objection to the
granting of the request of the Pa-
cific Frontier Broadcasting Com-
pany to shift the channel at Hono-
lulu reserved for non-commercial
educational television station from
VHF Channel 2 to VHF Channel 7."
(c) The Remaining Reservations
in the Territories. The JCET sup-
ported the reservation of Channel
7 in Honolulu and Channel 6 in San
Juan for non-commercial educa-
tional use. No objections were filed
to the proposed reservations.
Conclusions : Honolulu
Educational Reservation
979. In light of the stipulation of
the JCET concerning the reserva-
tion of Channel 7 in Honolulu in
place of Channel 2, the educational
reservation in Honolulu is shifted
to Channel 7 and Channel 2 will be
available for commercial use.
Conclusions: Anchorage, Fairbanks,
Juneau, Ketchikan, Lihui, Waluku,
Hilo, San Juan Educational
Reservations
980. On the basis of the record,
and in view of the fact that no
oppositions were filed, the proposed
reservations of channels for non-
commercial educational use in Fair-
banks, Alaska; Anchorage, Alaska;
Juneau, Alaska; Ketchikan, Alaska;
Lihui, Hawaii; Wailuku, Hawaii;
Hilo, Hawaii, and San Juan, Puerto
Rico are finalized.
Final Reservations
981. The following reservations
in the Territories for non-commer-
cial educational use are finalized:
City
VHF Channel No.
*7
Anchorage, Alaska
Fairbanks, Alaska
Juneau, Alaska *3
Ketchikan, Alaska *9
Lihui, Hawaiian Islands *8
Honolulu, Hawaiian Islands *7
Wailuku Hawaiian Islands *10
Hilo, Hawaiian Islands *4
San Juan, Puerto Rico *6
REMAINING COMMERCIAL AS-
SIGNMENTS PROPOSED IN
THE THIRD NOTICE
982. As indicated above (para-
graph 248) no comments have
been received in this proceeding
with respect to the large majority
of assignments proposed in the
Third Notice. It is our view that
the proposed assignments for
which no comments have been filed
and which we have not considered
elsewhere in this Report constitute
a fair and equitable distribution
of the available channels. Accord-
ingly, these assignments are in-
cluded in the Table of Assign-
ments (Section 3.606(b) of the
Rules) and are adopted herewith.
TEMPORARY PROCESSING
PROCEDURE
983. At the conclusion of this
proceeding the Commission expects
to receive, within a relatively short
period of time, an unprecedented
number of applications for new
television broadcast stations. The
filing and processing of these ap-
plications will be the first step to-
ward the development of the na-
tionwide television broadcast serv-
ice provided for in the new Table
of Assignments and the new rules
and regulations. The Commission
is, therefore, amending Section
1.371 of its Rules and Regulations
by deleting footnote 10 as it pres-
ently reads and substituting a new
footnote 10. The new footnote 10
to Section 1.371, designated as Ap-
pendix C-l, sets forth the pro-
cedure to be followed, until further
order of the Commission, in the
processing of television broadcast
applications.
984. Footnote 10 sets forth in
detail the manner in which the
Commission will process applica-
tions for permits to construct new
television broadcast stations, ap-
plications for permits and modifi-
cations thereof relating to present-
ly operating television stations and
stations authorized after April 14,
1952, applications for licenses and
modifications thereof, and petitions
relating to television authoriza-
tions.
985. Supplementing the underly-
ing principles of the Table of As-
signments, the processing pro-
cedure adopted today is designed to
make television service available to
the greatest number of people in
the shortest period of time138 con-
sistent with the provisions of the
Communications Act and the pub-
lic interest. Separate processing
11,sAlthough the Commission has pre-
viously processed applications for new
television broadcast stations upon the
basis of the date of filing, that pro-
cedure cannot appropriately be applied
to the present situation. In its order
of September 30, 1948 adopting footnote
10 to Section 1.371, the Commission
stated that pending applications and
those thereafter filed would not be
acted upon, but would be placed in
the pending file. In its Notice of Fur-
ther Proposed Rule Making of July
11, 1949, and its Third Notice of March
22, 1951, the Commission requested new
applicants to refrain from filing ap-
plications because of the amendments
which would be required when the
"freeze" would be lifted. Implicit in
these requests was the assurance that
persons complying therewith would
not be placed in a disadvantageous
position vis-a-vis persons who might
file new applications in disregard of
the Commission's requests. Processing
by date of filing would therefore be
inequitable under these circumstances.
lines are being provided for differ-
ent categories of applications.
With the exception of applications
for channels designated for use by
non-commercial educational sta-
tions, applications will be grouped
within these categories and given
a processing priority by category.
The categories are set up on the
basis of the present lack of tele-
vision service in the communities
for which they are filed. Appli-
cations for non-commercial educa-
tional television stations, which
are expected to be relatively few
in number during the period for
which the temporary processing
procedure is being set up, will be
processed separately in the order
in which they are filed, beginning
July 1, 1952, except that the prior-
ities set up for applications for
other new television stations will
be effective with respect to non-
commercial educational stations
where there is a conflict of trans-
mitter sites cutting across the
category lines. The same procedure
will be followed for applications
for Puerto Rico, Alaska, Hawaiian
Islands, and Virgin Islands.
986. The first applications to be
processed, however, will be those
arising out of final determinations
made by the Commission with re-
spect to presently operating tele-
vision stations whose channel as-
signments will be changed as a
result of the orders to show cause
set forth in the Commission's
Third Notice, since the implemen-
tation of these changes will affect
the orderly implementation of the
Table of Assignments. These ap-
plications will be processed begin-
ning with the effective date of the
new rules.
987. Upon the completion of
processing the applications flow-
ing from the orders to show cause,
two processing lines will be estab-
lished to operate concurrently. The
operation of these lines will not be-
gin before July 1, 1952, in order
to allow a reasonable period for
filing new applications and amend-
ing those now on file. One line will
process applications for new tele-
vision stations in all cities not
presently receiving television serv-
ice.189 The other line will process
applications for new television sta-
tions in cities presently receiving
service. Within the group in the
first processing line, the cities for
which applications are filed will
be taken in the order of their pop-
ulations, so that the largest con-
centrations of population now re-
ceiving no service will be handled
first.
988. On the second processing
line, five separate groupings are
being made, each group to be
handled upon completion of the
preceding group. The first two of
these groups give precedence to
the UHF service, where either no
VHF channels (excluding non-
commercial educational channels)
are assigned or all VHF channels
(excluding non-commercial educa-
™A standard of 40 miles from the
nearest main transmitter in operation
has been adopted as the test of
whether a city is receiving service.
This is a reasonable standard for pro-
cessing purposes based upon the rec-
ord herein. The method for computing
distances for this purpose is also spe-
cifically set forth in footnote 10.
ROADCASTING
• Telecasting
April 14, 1952 Part II Final TV Report • Page 117
tional channels) are already occu-
pied. Since all existing stations
are in the VHF band, and all
present receivers require at least
some modification to receive sta-
tions in the UHF band, this prece-
dence will help enable the younger
service to make a firm start, a
matter of great importance to the
development of the assignment pat-
tern provided for in the Table of
Assignments. The three remaining
groups provide, in order, for cities
with one service but no local sta-
tion, for cities with one local sta-
tion but no other service, and for
cities receiving service from two
or more stations, thus carrying
out the principle of making service
available first to cities now receiv-
ing none, and then making avail-
able a local service before other
cities are provided with multiple
services. Further priorities are
provided within the categories in
the second processing line, depend-
ing upon the number of operating
television stations in the city,
where the nature of the category
permits a distinction on that basis,
and otherwise upon a population
basis, except for the group of cities
presently receiving service but to
which only UHF channels are as-
signed, which will be processed
upon the basis of the number of
services presently being received.
989. A separate processing line
will be set up to handle applica-
tions to modify construction per-
mits granted on and after July 1,
1952, petitions for reconsideration
of actions taken with respect to ap-
plications for new television sta-
tions, and petitions for waiver of
hearing of these applications, all
to be processed as filed. The new
processing procedure also provides
that applications for changes in
existing facilities (other than
those required under the orders to
show cause), and license applica-
tions, which clearly are not as
urgent as applications for con-
struction permits for new televi-
sion stations, will be processed at
a later date, and that priority will
depend upon the number of oper-
ating stations in the city, with pop-
ulation a secondary standard of
priority.
990. The Commission will pub-
lish, from time to time, lists of
cities for which application for
new television stations falling
within the above-mentioned cate-
gories are filed, so that the gen-
eral public and all applicants and
other interested parties may be
kept informed of the progress of
the processing procedure. These
lists will be revised periodically
to reflect the insertion in the proc-
essing lines of new applications,
and will show the order on the
appropriate processing line of each
city for which one or more ap-
plications are filed.
991. In order to expedite the
procedure with respect to the li-
censing of new television broad-
cast stations, applications will be
considered for grant only on the
specific channel designated there-
in. Hearings held because of con-
flicts in channel requests within
any city or hyphenated community
will be limited to the applicants
seeking the same channel. Where
two or more applications for new
stations in different cities, or appli-
cations for changes in existing fa-
cilities, are in conflict because the
distance between their respective
proposed transmitter sites is less
Page 118 • April 14, 1952 Part II Final TV Report
than that provided in the rules,
they will, of necessity, also be
designated for hearing on a com-
petitive basis. It should be par-
ticularly noted, because of the fact
that some applications will normal-
ly be reached for processing before
others, that applications whose
transmitter sites may conflict with
other applications in communities
which would be reached for proc-
essing at an earlier stage will, in
order to receive comparative con-
sideration with such other appli-
cations, have to be filed at least
one day before Commission action
on the other application, or, in the
event that the other application
has been designated for hearing,
20 days before the designated
hearing date. This procedure is
identical with that which has been
in force heretofore, but is men-
tioned because the provisions made
herein for the staggered order of
processing might otherwise give
potential applicants an erroneous
impression of their rights.
992. The new rules and regula-
tions herein adopted will require
substantial amendments in exist-
ing applications before they may
be considered, and the new foot-
note to Section 1.371 contains in-
structions with respect to filing
such amendments, as well as with
respect to amendments which may
be made by new applicants prior
to the completion of Commission
processing of applications for the
city or community involved.
AMENDMENT AND RECODIFI-
CATION OF THE RULES
993. Subpart E of Part 3 of the
Commission's Rules governing
Television Broadcast Stations has
been amended and recodified. The
new rules which have been added
to the Subpart and the rules
which have been revised imple-
ment the decisions reached by the
Commission in these proceedings.
Rules which were inconsistent with
the new rules and obsolete rules
have been deleted. In addition, the
Standards of Good Engineering
Practice Concerning Television
Broadcast Stations have been
amended to reflect the Commis-
sion's decisions in these proceed-
ings and have been recodified and
made a part of Subpart E. Final-
ly, new Subpart E also contains
editorial changes and improve-
ments in and clarification of cer-
tain of the language of the exist-
ing Rules which make no changes
in their substantive requirements.
994. In view of the foregoing,
it is ordered that Section 1.371 of
Part 1 of the Commission's Rules
and Regulations relating to the
processing of applications for
television broadcast stations is
amended as set forth in Appendix
C(l) below.
995. In view of the foregoing, it
is ordered that FCC Form 301,
"Application for Authority to Con-
struct a New Broadcast Station
or Make Changes in an Existing
Station," is amended as set forth
in Appendix C(2) below.
996. In view of the foregoing, it
is ordered that the "Standards of
Good Engineering Practice Con-
cerning Television Broadcast Sta-
tions" are deleted and Subpart E
of Part 3 of the Commission's
Rules and Regulations, "Rules
Governing Television Broadcast
Station," is amended as set forth
in Appendix D below.
997. The amended Rules and
amended FCC Form 301, as set
forth in Appendices C and D be-
low, are promulgated pursuant to
Sections 1, 4(i) and (j), 301,
303(a), (b), (c), (d), (e), (f),
(g), (h) and (r), and 307(b) of
the Communications Act of 1934,
as amended, and pursuant to the
provisions of Section 4 of the Ad-
ministrative Procedure Act.
998. It is ordered that the above
amendments as set forth in Ap-
pendices C and D will become ef-
fective 30 days from the date of
publication in the Federal Regis-
ter.
FEDERAL COMMUNICATIONS
COMMISSION
T. J. Slowie
Secretary
APPENDIX A— Table I
Population Density Per Square Mile by Zones, 1950
District of Columbia...
Rhode Island
New Jersey
Massachusetts
Connecticut
New York (Part)
Wisconsin (Part)
Michigan (Part)
Maryland
Pennsylvania
Ohio
Delaware
Illinois
Indiana
Virginia (Part)
New Hampshire (Part)
West Virginia (Part)
Maine (Part)
Vermont (Part)
Total Zone I
West Virginia (Part) .
North Carolina
Tennessee
Alabama (Part)
Kentucky
Georgia (Part)
South Carolina
California
Louisiana (Part)
Missouri
Virginia (Part)
Mississippi (Part)
Iowa
Vermont (Part) -
Wisconsin (Part)
Minnesota
Arkansas
Washington
Oklahoma
New York (Part)
Michigan (Part)
Kansas
New Hampshire (Part)
Texas (Part)
Nebraska
Oregon
Maine (Part)
Colorado
North Dakota
South Dakota
Utah
Idaho
Arizona
New Mexico
Montana
Wyoming
Nevada
Louisiana (Part)
Florida
Alabama (Part)
Texas (Part)
Mississippi (Part)
Georgia (Part)
Total Zone III
Source: 1950 U. S. Census of Population
Land Area
Population
Per Square
2,974,725
150,697,361
50.7
329,805
73,250,736
222.1
2,405,479
65,999,295
239,441
11,447,330
47 !8
ZONE I
61
802,178
13,150.5
1,057
791,896
749.2
7,522
4,835,329
642.8
7,867
4,690,514
596.2
4,899
2,007,280
409.7
35,386
14,446,405
408.2
5,033
1,512,731
300.6
21,867
5,524,484
252.6
9,881
2,343,001
237.1
45,045
10,498,012
233.1
41,000
7,946,627
193.8
1,978
318,085
160.8
55,935
8,712,176
158.8
36,205
3,934,224
108.7
21,571
2,331,241
108.1
4,541
433,519
95.5
19,363
1,483^938
76.7
9^129
586,232
64.2
1,465
52,864
36.1
329,805
73,250,736
222.1
ZONE II
4,717
521,614
110.6
49,097
4,061,929
82.7
41,797
3,291,718
78.8
24,791
1,874,263
75.6
39,864
2,944,806
73.9
40^16
2,819,324
70.3
30,305
2,117,027
69.9
156,740
10,586,223
67.5
9,268
534,181
57.6
69,226
3,954,653
57.1
18,322
987,439
53.9
24,849
1,175,818
47.3
56,045
2,621,073
46.8
7,813
324,883
41.6
1 921 844
80!009
2i982i483
37^3
52,675
1,909,511
36.3
66,786
2,378,963
35.6
69,031
2,233,351
32.4
12,558
383,787
30.6
35,155
847,282
24.1
82,108
1,905,299
23.2
22 3
18L281
4,000334
22!l
76,663
1,325,510
96,315
1,521,341
15.8
21,911
327.542
14.9
103,922
1,325",089
12.8
70,057
619,636
8.8
76,536
652,740
688,862
8.5
82,346
8.4
82,769
588,637
113,575
749,587
6.6
121,511
681,187
5.6
145,878
591,024
4.1
97,506
290,529
3.0
109,789
160,083
1.5
2,405,479
65,999,295
27.4
ZONE III
35,894
2,149,355
59.9
54,262
2,771,305
51.5
26.287
1,187,480
45.2
82^32
3,710,840
45.1
22,399
1,003,096
44.8
18,367
625,254
34.0
239,441
11,447,330
47.8
APPENDIX A— Table II
Number of Cities Over 50,000 and
Land Area By Zone and State
1950
Zone Number Land
or of Cities Area
State Over (Square
50,000 Miles)
Total United
States
Zone I
Zone II
Zone III
District of
Columbia
Rhode Island
Massachusetts
18
Zone I
2,974,725
329,805
2,405,479
239,441
61
1,057
7,867
New Jersey
Connecticut
Wisconsin (Part)
Delaware
Michigan (Part)
Ohio
New York (Part)
Pennsylvania
Indiana
New Hampshire
(Part)
Illinois
Virginia (Part)
West Virginia (Part)
Maryland
Maine (Part)
Vermont (Part)
Total Zone I 128
14
7,522
4,899
4
5,033
1
1,978
9
21,867
14
41,000
12
35,386
15
45,045
9
36,205
1
4,541
12
55,935
4
21,571
3
19,363
1
9,881
1
9,129
1,465
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ROADCASTING • Telecasting April 14, 1952 Part II Final TV Report • Page 119
Number of Cities Over 50,000 and
Land Area By Zone and State
Zone
or
State
Number
of Cities
Over
50,000
California
20
Georgia (Part)
5
North Carolina
6
Louisiana (Part)
1
South Carolina
3
Tennessee
4
Iowa
5
Alabama (Part)
2
Kentucky
3
Missouri
4
Virginia (Part)
1
Washington
3
Texas (Part)
8
Minnesota
3
Kansas
3
Oklahoma
2
Nelraska (Palt)
1
2
2
1
Colorado
2
sJuThDakota
Oregon
1
Arizona
1
New Mexico
1
Idaho
Maine (Part)
Mississippi (Part)
Montana
New Hampshire
(Part)
New York (Part)
North Dakota
Vermont (Part)
West Virginia
(Part)
Wyoming
Total Zone II
86
2,405,479
Number of Cities Over 50,000 and
Land Area By Zone and State
Zone
or
State
Number
of Cities
Over
50,000
Zone in
Texas (Part) 8
Florida 5
Alabama (Part) 2
Louisiana (Part) 2
Mississippi (Part) 1
Georgia (Part) 0
82,232
54,262
26,287
35,894
22,399
18,367
3 1,000 2,000
Transmitting Antenna height in Feet
TELEVISION CHANNELS 2-6
ESTIMATED FIELD STRENGTH EXCEEDED AT 50 PERCENT OF THE POTENTIAL
RECEIVER LOCATIONS FOR AT LEAST 10 PERCENT OF THE TIME
AT A RECEIVING ANTENNA HEIGHT OF 30 FEET
APPENDIX B FIGURE I
Total Zone III
239,441
^^Source: 1950 U. S. Census of Population
BROADCASTING • Telecasting
3ROADCASTING • Telecasting April 14, 1952 Part II Final TV Report • Page 121
fo
u
V
v.;
51]
a
Transmitting Antenna Height in Feet
TELEVISION CHANNELS 14~83
ESTIMATED FIELD STRENGTH EXCEEDED AT 50 PERCENT OF THE POTENTIAL
RECEIVER LOCATIONS FOR AT LEAST 10 PERCENT OF THE TIME
AT A RECEIVING ANTENNA HEIGHT OF 30 FEET
FIGURE 3
Page 122 • April 14, 1952 Part II Final TV Report
BROADCASTING • Telecasting
E
APPENDIX C(l)
Section 1.371 of the Commis-
sion's Rules is amended by deleting
footnote 10 from the heading there-
to and substituting new footnote
10 reading as follows:
"Temporary Processing Procedure
for Television Broadcast
Applications
Until further order of the Com-
mission, the following temporary
procedures shall apply with re-
spect to applications for permits
to construct new television broad-
cast stations, applications for per-
mits and modifications thereof re-
lating to operating television sta-
tions and to stations authorized
after April 14, 1952, applications
for licenses and modifications
thereof, and to petitions specified
below. The term "operating tele-
vision station" means a television
broadcast station for which a con-
struction permit or license was is-
sued prior to April 14, 1952.
(a) Applications accepted for
filing which request the television
authorizations described above will
be separated into the following
groups :
Group A — (1) applications
filed pursuant to final deter-
minations reached by the Com-
mission on its proposals to
change channel assignments of
31 operating television stations
as set forth in paragraphs "8"
and "9" of the Commission's
"Third Notice of Further Pro-
posed Eule Making" issued on
March 22, 1951, (FCC 51-244)
in Docket Nos. 8736 et al.; and
(2) applications for new tele-
vision stations on channels in
cities located 40 or more miles
from the main transmitter in
use of the nearest operating
television station.
Group B — (1) applications
for new television stations on
channels in cities which are lo-
cated less than 40 miles from
the main transmitter in use of
one or more operating televi-
sion stations and to which cities
only UHF channels are as-
signed in the Commission's Ta-
ble of Assignments (excluding
non - commercial educational
VHF channels) ; (2) applica-
tions for new television stations
on channels in cities in which
there are one or more operat-
ing television stations and in
which cities all the VHF chan-
nels (excluding non-commercial
educational channels) have been
authorized and only UHF chan-
nels are available for authoriza-
tion; (3) applications for new
television stations on channels
in cities in which there are no
operating television stations
and which are located less than
40 miles from the main trans-
mitter in use of not more than
one operating television sta-
tion; (4) applications for new
television stations or channels
in cities in which there is only
one operating television station
and which are located 40 or
more miles from the main trans-
mitter in use of any other oper-
ating television station; and
(5) applications for new tele-
vision stations on channels in
cities which are located less
than 40 miles from the main
transmitters in use of two or
more operating television sta-
tions.
Group C — (1) applications to
modify construction permits
granted on and after July 1,
1952; (2) petitions for recon-
sideration of actions taken by
the Commission with respect to
Group A(2) and Group B appli-
cations; and (3) petitions for
waiver of hearings on such ap-
plications under Section 1.391
of the Commission's Rules.
Group D — (1) applications
for changes in existing facili-
ties filed prior to April 14, 1952,
by licensees and permittees of
operating television stations,
which applications were placed
in the Commission's pending
file pursuant to the provisions of
the Commission's "freeze" order
of September 30, 1948; (2) all
other applications for changes
in existing facilities filed on and
after April 14, 1952, by li-
censees and permittees of oper-
ating television stations; and
(3) all applications for televi-
sion broadcast station licenses
filed on and after April 14, 1952.
Applications, and requests for
Special Temporary Authority
and extensions thereof sub-
mitted pursuant to the provi-
sions of the Commission's Fifth
Report and Order (FCC 51-752)
in Dockets 8736 et al., are ex-
cluded from Group D.
(b) In computing the distances
specified in Group A(2) and Group
B, the geographical coordinates
listed in Special Publication No.
238 of the U.S. Department of
Commerce (entitled "Airline Dis-
tances Between Cities in the
United States") shall be used as
the reference point for the city
under consideration, and the geo-
graphical coordinates on file with
the Commission of the nearest
operating television station shall
be used as the other reference
point. The computation of distance
shall be made in accordance with
the method set forth in Section
3.611 of the Commission's Rules.
"Where the city under considera-
tion is not listed in the above
Publication, the geographical co-
ordinates of the main post office
of that city (determined to the
nearest second) shall be used as
the reference point. Where an ap-
plication requests a station in a
city not listed in the Table of
Assignments but said city is with-
in 15 miles of a city so listed (Sec-
tion 3.607(b) of the Rules), the
point of measurement shall be the
listed city. Where an application re-
quests a station in a city which
is one of two or more cities listed
in combination in the Table of
Assignments, i.e., "San Francisco-
Oakland", the point of measure-
ment shall be the geographical co-
ordinates of the city farthest re-
moved from the nearest operating
television station(s). Where one
combination city receives less serv-
ice than the other, the lesser
served city shall determine the
group in which they fall.
(c) Group A(l) applications
filed prior to July 1, 1952, and
which are in a position to be acted
on by the Commission will be pro-
cessed promptly after the effective
date of Subpart E of Part 3 of the
Commission's Rules. On July 1,
1952, the Commission will com-
mence processing pending Group
A(l) applications not theretofore
processed. When processing of
these applications has been com-
pleted, the Commission will esta-
blish two processing lines, one for
Group A (2) applications and the
other for the Group B applica-
tions, and will commence process-
ing both Groups simultaneously.
Group C applications and petitions
will be acted upon as filed and a
separate processing line will be
established for such requests. Pro-
cessing of Group D applications
will not be commenced before No-
vember 1, 1952. At the earliest
practicable date, the Commission
will issue an announcement con-
cerning the processing of Group D
applications.
(d) Applications for new televi-
sion stations which are filed on
and after July 1, 1952, will be
placed in their respective Groups
and will be processed in accord-
ance with the priorities set forth
in subparagraph "(e)" below.
Group A(l) applications contain-
ing requests which fall in Group
D will be considered in their en-
tirety as Group A(l) applications.
(e) Within each Group, priority
in processing will follow the order
in which the Group is subdivided,
as follows:
(1) Priority in processing ap-
plications in Group A (1) will
be determined on the basis of
the factual situation existing in
each case, taking into consider-
ation such factors as the par-
ticular problems presented by
such applications and the de-
pendence of certain applica-
tions on prior action to be tak-
en by the Commission with re-
spect to other applications in
the same group.
(2) Priority in processing
Group A (2) applications will
be based on the population
(1950 Census) of the city for
which an application has been
filed, i.e., applications in the
city having the largest popu-
lation will be processed first;
applications in the next largest
city will be processed second,
and so on until all cities have
been completed.
(3) Priority in processing
Group B (1) applications will
be based on the number of serv-
ices (stations less than 40
miles away) being received in
the city for which an applica-
tion has been filed and the pop-
ulation (1950 Census) of that
city. Thus, cities receiving one
service will be processed first;
cities receiving two services
will be processed second, and
so on. The cities will be ar-
ranged so that in each priority
group the city with the largest
population will be processed
first, and so on. Priority in
processing Group B (2) appli-
cations will be based on the
number of operating television
stations in the city for which
an application has been filed
and the population (1950 Cen-
sus) of that city. Thus, cities
with one television station will
be processed first; cities with
two television stations will be
processed second, and so on. The
cities will be arranged so that
in each priority group the city
with the largest population will
be processed first, and so on.
Priority in processing Group B
(3) and Group B (4) applica-
tions will be based on the popu-
lation (1950 Census) of the city
for which an application has
been filed, i.e., applications in
the city having the largest
population will be processed
first; applications in the next
largest city will be processed
second, and so on until all cities
in each group have been com-
pleted. Priority in processing
applications in Group B (5) will
be based on the number of oper-
ating television stations in the
applicant's city. Thus, applica-
tions in a city which receives
two or more television services
but has no local operating tele-
vision station will be processed
first; if it has one local station,
it will be processed second, and
so on. The cities will be ar-
ranged so that in each priority
group the city with the largest
population (1950 Census) will
be processed first, and so on.
(4) Where cities in Group A
(2) and Group B are listed in
the Table of Assignments in
combination, the total popula-
tion of both cities shall be con-
sidered for the purposes of this
subparagraph. Where an appli-
cation requests a station in a
city not listed in the Table but
said city is within 15 miles of
a city so listed, priority will be
based on the population of the
listed city only.
(5) Group C applications and
petitions will be processed in
the order in which they are ac-
cepted for filing. Where the
number of such requests re-
quires a determination as to
which shall be processed first,
priority in processing will par-
allel the priorities provided for
above for the respective cities
for which applications have
been filed.
(6) Priority in processing
applications in Group D will be
based on the number of oper-
ating television stations in the
applicant's city and the popula-
tion of each city. Thus, appli-
cations in cities in which the
respective applicants operate
the only television stations in
those cities will be processed
first; two station cities will be
processed second, and so on.
The cities will be arranged so
that in the first priority group,
the city with the largest popu-
lation (1950 Census) will be
processed first, and so on.
(7) Where applications in
Groups A, B and D are mutual-
ly exclusive because the dis-
tance between their respective
proposed transmitter sites is
contrary to the station sepa-
ration requirements set forth in
Section 3.610 of the Commis-
sion's Rules, said applications
will be designated for hearing
at the time the application with
the higher priority is processed.
If the question concerning
transmitter sites is resolved be-
fore a decision is rendered in
the matter, the application with
the lower priority will be re-
turned to its appropriate place
on the processing line. In order
to be considered mutually exclu-
sive with a higher priority ap-
plication, the lower priority ap-
lication must have been ac-
cepted for filing and must be in
compliance with the provisions
of paragraph (j) herein at least
one day before the higher pri-
ority application has been acted
upon by the Commission. If the
higher priorities application is
in hearing status at the time the
lower priority application is ac-
cepted for filing, the 20-day cut-
off date specified in Section
1.387(b)(3) will be applicable,
(f) As soon after July 1, 1952,
as is practicable, the Commission
will make public the list of cities
BROADCASTING • Telecasting
April 14, 1952 Part II Final TV Report • Page 123
for which applications have been
filed falling in Group A (2) and
Group B based on the priorities
set forth above. From time to
time, the Commission will issue
revisions of these lists so that in-
terested parties may be fully in-
formed of the progress of the
Group A (2) and Group B process-
ing lines. Provision for the pub-
lication of the Group D list will
be announced at a later date.
(g) The foregoing priority pro-
cedures shall not be applicable to
non-commercial educational tele-
vision stations, except where an
application for such a station is
mutually exclusive with a Group
A, B or D application. Applica-
tions for non-commercial educa-
tional television stations will be
separately processed, beginning
July 1, 1952, in the order in which
they are accepted for filing.
(h) On and after July 1, 1952,
applications for television sta-
tions in Puerto Rico, Alaska, Ha-
waiian Island and Virgin Islands
will be separately processed in the
order in which they are accepted
for filing.
(i) An application for a new
television broadcast station must
request a specific channel provided
for in the Commission's Table of
Assignments for the city in which
the applicant proposes to construct
his station. Regardless of the
number of applications filed for
channels in a city or the number
of assignments available in that
city, those applications which are
mutually exclusive, i.e., which re-
quest the same channel, will be
designated for hearing. All other
applications for channels will, if
the applicants are duly qualified,
receive grants. For example, if
Channels 6, 13, 47 and 53 have
been assigned to City X and there
are pending two applications for
Channel 6, and one application for
each of the remaining channels,
the latter three applications will
be considered for grants without
hearing and the two mutually ex-
clusive applications requesting
Channel 6 will be designated for
hearing. If there are two pending
applications for Channel 6 and
two applications for Channel 13,
separate hearings will be held.
(j) Applications for new televi-
sion stations which were desig-
nated for hearing prior to April
14, 1952, and on which final action
has not been taken by the Com-
mission are, by order in each dock-
et, being removed from hearing
status. Said applications and all
other applications for construc-
tion permits for television broad-
cast stations which were filed prior
to April 14, 1952, shall be amend-
ed by the filing of a new and com-
plete FCC Form 301 as revised
April 14, 1952. In preparing such
forms, applicants shall set forth
complete answers to all questions
contained therein and shall sub-
mit new and complete exhibits,
data and other attachments. Ap-
plicants may not answer questions
or submit exhibits, data and at-
tachments by cross-reference to
other applications or documents on
file with the Commission except
where proposed exhibits, data and
attachments are not obtainable
without undergoing undue hard-
ship. In such instances, cross-ref-
erence must be specific and shall
include the file number, page and
paragraph of the application and |
amendment referred to, the num-
ber of the exhibit, and a descrip-
tion thereof. Applicants shall not
cross-reference by using such
phrasing as "on file," "previously
filed" or similar phraseology. Ap- |
plications which have not been j
amended by the filing of a com- !
pleted FCC Form 301, or which
fail to comply with the above re-
quirements by the time they are
reached for processing, will be |
dismissed.
(k) Except with respect to |
Group A (1) applications, an ap- |
plication by a licensee or permittee j
of a television broadcast station
which seeks to modify an out- i
standing license or permit to spe- 1
cify a channel other than that j
authorized in said license or permit
will not be accepted for filing by
the Commission.
The following pages of FCC Form 301 (Revised 3-21-52) supersede
page 1 of Section I, pages 1, 2 and 3 of Section V-C, and Section V-G
(Antenna) of FCC Form-301 (revised 6-16-48), and are to be substituted
for the superseded pages in all applications filed with the Commission in
April, May and June, 1952. The new pages are identified in the lower
right hand corner by the date 6-30-52. A complete reprinting of the
Form 301 incorporating these pages is in progress. After it becomes
available the pages identified by the date 6-30-52 will no longer be used.
there isn't time to read them all
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Page 124 • April 14, 1952 Part II Final TV Report
BROADCASTING • Telecasting
FCC Form 301
Section I
Form Approved
Budget Bureau No. 52
United States of America
Federal Communications Commission
APPLICATION FOR AUTHORITY TO CONSTRUCT A NEW BROADCAST
STATION OR MAKE CHANGES IN AN EXISTING BROADCAST STATION
(Revised 3-21-52)
INSTRUCTIONS
A. This form is to be used in applying for authority to con-
struct a new AM (standard), commercial FM (frequency modula-
tion), or commercial television broadcast station, or to make
changes in existing commercial broadcast stations. This form
consists of this part, Section I, and the following sections:
Section II, Legal Qualifications of Broadcast Applicant
Section III, Financial Qualifications of Broadcast Applicant
Section IV, Statement of Program Service of Broadcast
Applicant
Section V-A, Standard Broadcast Engineering Data
Section V-B, FM Broadcast Engineering Data
Section V-C, Television Broadcast Engineering Data
Section V-G, Antenna and Site Information
B. Prepare three copies of this form and all exhibits. Swear
to one copy of Section I. Prepare two additional copies (a
total of five) of Section V-G and associated exhibits. File
all the above with Federal Comnunications Carmission, Wash-
ington 25, D. C.
C. Number exhibits serially in the space provided in the body
of the form and list each exhibit in the space provided on
the back of this sheet. Show date of preparation of each
exhibit, antenna pattern, and map, and show date when each
photograph was taken.
D. The name of the applicant stated in Section I hereof shall
be the exact corporate name, if a corporation; if a partner-
ship, the names of all partners and the name under which the
partnership does business; if an unincorporated association,
the name of an executive officer, his office; and the name of
the association. In other Sections of the form the name need
be only sufficient for identification of the applicant.
E. Information called for by this application which is al-
ready on file with the Ccmnission (except that called for in
Section V-G) neednot be refiled in this application provided
(1) the information is now on file in another application or
FCC form filed by or on behalf of this applicant; (2) the in-
formation is identified fully by reference to the file number
(if any), the FCC form number, and the filing date of the ap-
plication or other form containing the information and the
page of paragraph referred to, and (3) after making the ref-
erence, the applicant states: "No change since date of fil-
ing. " Any such reference will be considered to incorporate
into this application all information, confidential or other-
wise, contained in the application or other form referred to.
The incorporated application or other form will thereafter,
in its entirety, be open to the public.
F. This application must be executed by applicant, if an in-
dividual; by a partner of applicant, if a partnership; by an
officer of applicant, if a corporation or association; or by
attorney of applicant only under conditions shown in Section
1.303, Rules Relating to Organization and Practice and Pro-
cedure, inwhich event satisfactory evidence of disability of
applicant or his absence from the Continental United States
and authority of attorney to act must be submitted with ap-
plication.
G. Before filling out this application, the applicant should
familiarize himself with the Communications Act of 1934, as
amended, Parts 1, 2, 3 and 17 of the Commission's Rules and
Regulations and the Standards of Good Engineering Practice.
H. BE SURE ALL NECESSARY INFORMATION IS FURNISHED AND ALL
PARAGRAPHS ARE FULLY ANSWERED. IF ANY PORTIONS OF THE AP-
PLICATION ARE NOT APPLICABLE, SPECIFICALLY SO STATE. DEFEC-
TIVE OR INCOMPLETE- APPLICATIONS MAY BE RETURNED WITHOUT
CONSIDERATION .
and post office address of applicant (See Instruct
Send notices and communications to the following-named person
at the post office address indicated
Requested facilities
Frequency
Channel
No.
Power in kilowatt
Night
Minimum hours
operation daily
Hours of operation
Unlimited Q
Davtime only Q
Limited Q
Sharing with
(Specify Stations)
Other
(Specify)
Type of station (as Standard, FM, Television)
Location of main studio
Present facilities
Call (Channel
J No.
Power in kilowatts
Night
Day
Minimum hours
operation daily
rlours of operation
Unlimited Q
Davtime only £
Limited Q
Sharing wi t h
(Specify Stations)
Other
(Specify)
.ocation of main studio
City
b. If this application is for changes in an existing authori-
zation, complete Section I and any other sections necessary
to show all substantial changes in information filed with
the Commission in prior applications or reports. In the
spaces below check Sections submitted herewith and as to
Sections not submitted herewith refer to the prior applica-
tion or report containing the requested information in ac-
cordance with Instruction E. (If contemplated expenditures
are less than $1,000, do not complete Section III. Section
TV not required for applications for minor changes not in-
volving change in power, change in frequencv, change in hours
of operation, or moving from city to city.)
Section No. Para. No. Reference (File or FormNo. and Date)
□ Section II
□ Section III
(~~| Section TV
| | Section V
Have there been any substantial changes
in the information incorporated in this
application by reference in this paragraph?
Yes Q No Q
3. If this applic
pendin" applicat
number of ot!ier
ation is contingent on the grant of another
ion, state name of other applicant and file
appl ication.
BROADCASTING • Telecasting
April 14, 1952 Part II Final TV Report • Page 125
Broadcast Application FEDERAL COMMUNICATIONS COMMISSION Section V-C
TELEVISION BROADCAST
Name of applicant
ENGINEERING DATA
1. Purpose of authorization applied for: (indicate by check nark)
(If application is for a new station or for any of the changes numbered B through E, complete all paragraphs of this form; if
change F is of a character which will change coverage or increase the overall height of the antenna structure more than 20
feet, answer all paragraphs, otherwise complete only paragraphs 2 and 3 and the appropriate other paragraphs; for changes G
through I, complete only paragraph 2 and the appropriate other paragraphs; for change J, complete only paragraphs 2 and 16)
A. [ | Construct a new station
B. | | Change effective radiated power or
antenna height above average terrain
C. Q Change transmitter location
D. {^\ Change f requency
F. | | Approval of site and antenna
F. | [Change antenna system
G. Change transmitter
H. I ] Install auxiliary or alternate
main transmitter
I. (pother changes (specify)
J. I IChange stuiio location
Facilities requested
4. Transmitters
Frequency
Channel number
(a) Visual
Type No.
Rated power
In dbk:
In kw:
Effective Radiated Power
(visual)
In dbk:
In kw:
Antenna height above average
terrain in feet. (Must agree
with height given in Para. 12
of this Section)
(b) Aural
Type No.
Rated power
In dbk:
In kw:
(a) Antenna structure
Yes Q No Q
Is the proDOsed construction in
the immediate vicinity or does it
serve to modify the construction of any standard broadcast
station, EM broadcast station, television broadcast station,
or other class of radio station? If "Yes", attach as Exhibit
"to. complete engineering data thereon.
proposed structure be constructed
le top of an existing structure?
res", describe and give height above ground of existing structure.
□
If the above transmitters are composite or of types for which data
have not been filed with the F.C.C. , attach as Exhibit No.
a complete showing of transmitter details in accordance with the
Commission's Rules. The showing should include schematic diagrams
makes and types of tubes, operating constants of the last radio
stages, full details of frequency control, vestigial sideband fil-
ter (if used), multiplex networks and isolation networks. If
changes are to be made in a licensed transmitter, include a sche-
matic diagram and give full details of the changes.
Overall hei^it in feet above
ground. (Do not include the
height of any obstruction light-
ing which may be required. )
Overall height in feet
above mean sea level. (Do
not include the height of
any obstruction lighting
which may be required. )
(c) Describe in Exhibit No. means which will be used for
determining and maintaining power output of the transmitters to
the values specified in this application.
"H^^^oclulation monitors
(a) Visual monitor or monitoring equipment
Make
(b) Aural monitor
Type Nb.
Heipfrt of antenna radiation center in feet above mean sea level.
(b) Antenna data
Visual
Make
Type Nd.
'•umber of sections
Power gain in db
Aural (if separate)
Type No.
number of sections
Power gain in db
6. Frequency monitors
Type Nb.
(a) Visual monitor'
Make
(b) Aural monitor
Type No.
Accuracy
Type No.
Accuracy
7. If the above monitors or monitoring equipment have not been
approved by the F.C.C, include as Exhibit Nb. a brief
technical description of each.
3. Transmission line
from the transmitter
proposed to supply power to the antenna
Is directional antenna proposed?
If "Yes", attach as Exhibit No.
complete engineering data thereon.
□
Make
Type Nb.
Description
Size (nominal inside trans-
verse dimensions) in inches
Length in feet
Power loss in db
for this length
Page 126 • April 14, 1952 Part II Final TV Report
BROADCASTING • Telecasting
3roadcast Application
TELEVISION BROADCAST ENGINEERING DATA
8. Transmission line (Continued)
(b) Aural (if separate)
Make
Type No.
Description
Size (ncminal inside
transverse dimension) in
inches
Length in
feet
Bower loss in db for
this length
10. Will the studios, cameras, microphones,
and other equipment proposed for trans-
mission of programs be designed for com-
pliance with the Commission's Rules?
Yes □ No □
9. Proposed operation
(a) Visual
11. (a) Attach as Exhibit No. a map(s) (topographic where
obtainable, such as U. S. Geological Survey quadrangles) for
the area within 15 miles of the proposed transmitter location
and show drawn thereon the following data:
Transmitter power output
(after vestigial side-
band filter, if used)
In dbk:
In kw:
Transmission
line power
loss in db:
Multiplexer loss
in db:
Antenna input
power in dbk:
Antenna power
gain in db:
Input to trans-
mission line in
dbk:
Effective radi-
ated power
In dbk:
In kw:
(b) Aural
Proposed transmitter location — accurately plotted;
Transmitter location and call letters of all known
radio stations (except amateur) and the location of
known ectrmsrcial and government receiving stations
within 2 miles of the proposed transmitter location;
Proposed location of main studio;
Character of the area within 2 miles of proposed
transmitter location, suitably designated as to resi-
dential, business, industrial, and rural nature;
At least eight radials each extending to a distance
of ten or more miles from the proposed transmitter
location, one or more of which must extend through
the principal city or cities to be served.
Transmitter power output
Transmission
line power
loss in db:
Multiplexer loss
in db:
Antenna input
power in dbk:
Antenna power
gain in db:
Input to trans-
mission line in
dbk:
Effective radi-
ated power
(b) Attach as Exhibit No. profile graphs with
reasonably large scales for the radials in (a) (5) above.
Each graph shall show the elevation of the antenna radi-
ation center. Identify each graph by its bearing frcm the
proposed transmitter location. Direction of true north
shall be zero azimuth, with angles measured clockwise.
Show source of topographical data on each.
12. Prom the profile graphs in 11(b), for the eight mile distance between two and ten miles from the proposed transmitter location,
and in accordance with the procedure prescribed in the Commission's Rules, supply the following tabulation of data: (Grade A and
Grade B contours are those in the absence of interference. )
Radial
bearing
(degrees true)
Average elevation Hsight in feet of Effective ra-
of radial (2-10 mi.) antenna radiation diated power
in feet above mean center above aver- in radial
sea level age elevation of direction
radial (2-10 mi.)
Predicted
distance in
miles to the
Grade A
contour
Predicted
distance in
miles to the
Grade B
contour
feet
feet
feet (Must be identical with Paragraph 2)
Antenna height above average terrain
13. Attach as Exhibit No. map(s) (Sectional Aeronautical
charts where obtainable, preferably without aeronautical over-
lay) of the area proposed to be served and shown drawn thereon:
(a) Proposed transmitter location and the radials along
which the profile graphs have been prepared;
(b) The predicted Grade A and Grade B contours from 12 above;
(c) Scale of miles.
14. Attach as Exhibit No. a sufficient number of aerial
photographs taken in clear weather at appropriate altitudes
and angles to show the nature of the surrounding terrain in
the vicinity of the proposed transmitter site. The photo-
graphs must be marked so as to show compass directions. Photo-
graphs taken in eight different directions from an elevated
position on the ground will be acceptable in lieu of the
aerial photographs if the area can be clearly shown.
Give date photographs were taken.
6-30-52
BROADCASTING • Telecasting
April 14, 1952 Part II Final TV Report • Page 127
Broadcast Application TELEVISION BROADCAST ENGINEERING DATA Section V-C, Page 3
15. Proposed location of transmitter
State
County
Geographical coordinates (to be determined to nearest second) of
the proposed TV antenna structure.
City or town
Street address
retort h latitude
0 ' "
West longitude
Hew were coordinates
determined?
16. Proposed location of main studio
State
County
Other studios proposed
City or town
Street address
17. State the minimum value of field strength in dbu, predicted in accordance with the method prescribed in the Ccnmiss ion ' s Rules,
that will be provided over the entire city in which the main studio is located.
18. (a) Does the proposed transmitter location comply with the minimum separation requirements of the
Commission's Rules? Yes No r~~j
(b) If any co-channel separations are proposed that are less than the applicable minimum separation requirement plus 20 miles,
or if other channel separations are proposed that are less than the applicable minimum separations plus 10 miles, list
such separations below, (include existing stations, proposed stations and assignments; the location and geographical
coordinates of each antenna; the distance to each from the proposed transmitter location; and the method used in each
instance to measure the distance.) If none, so state.
I certify that I am the Technical Director, Chief Engineer, or Consulting Engineer of the radio station for which this appli-
cation is submitted and that I have examined the foregoing statement of technical information and that it is true to the
best of my knowledge and belief. (This signature may be omitted provided- the engineer's original signed report of the data
from which the information contained herein has been obtained is attached hereto.)
Sngi
Page 128 •
April 14, 1952 Part II Final TV Report
BROADCASTING • Telecasting
Broadcast Appl
icat ion
FEDERAL COMMUNICATIONS COMMISSION
Section V-G (Antenna)
ANTENNA AND SITE INFORMATION
(see instruction B
Section I)
Name of applicant
Address where applicant can be reached in perse
Since this Section
submitted to the Regional Airspace Subcoranlttee of the Air Coordinating Committee for clearance In connection with obstructlc
navigation, It is necessary that all the data called Tor be supplied. Previously and separately filed data must not be Incorporated by reference.
Legal Counsel
Consulting Engineer
Class of stati
Facilities requested
1. Location of antenna
County
City or Town
Exact antenna location (street address) (if outside city limits,
give distance and direction from, and na-ne of nearest town)
Geographic coordinates (to be determined to nearest second.
For directional antenna give coordinates of center of array.
For single vertical radiator give tower location.
North latitude
West longitude
Rjrpose of application (Check appropriate box)
a. New antenna construction Q
b. Alteration of existing antenna structures I I
c. Change in location □
2. Features of surrounding terrain
List any natural formations or existing man-made strictures (hills,
trees, water tanks, towers, etc. ) which, in the opinion of the appli-
cant, would tend to shield the antenna fron aircraft and thereby mini-
mize the aeronautical hazard of the antenna.
Submit as Exhibit No. a chart on which is plotted the exact
location of the antenna site, and also the relative location of
the natural formations and/or the existing man-made structures
listed above.
The chart used shall be an Instrument Approach Chart (or the
landing chart on reverse side thereof) , or a Sectional Aeronaut:
cal Chart, choice depending upon proximity of the antenna site to
landing areas. JJ In general, the Sectional Aeronautical Chart
should be used only when the antenna site is more than 10 miles
from a landing area or when an Instrument Approach Chart is un-
obtainable. JJ These charts may be purchased from the II. S.
Coast and Geodetic Survey, Washington 25, D. C.
JJ Exception - Where the proposed antenna site is within the
boundary of a landing area for which no Instrument Approach Chart
is available, submit a self-made, large scale map showing antenna
site, runway(s) and existing man-made structures listed above.
Designation, distance, and bearing to center line of
nearest established airway within 5 miles
List all landing areas with;n 10 miles
area from the antenna site.
Landing Area
antenna site. Give distance and direction to the nearest boundary of each landing
Distance Direction
5. Description of antenna system (If directional, give spacing and orientation of towers).
Type
Description of tower(s)
Self-supporting
Guyed
Tubular (Pole)
Tower (height figures should not include
obstruction lighting)
#2
#5
#6
Height of radiating elements
Overall height above ground
Overall height above mean sea level
If a combination of Standard, FM, or TV operation is proposed on the same multi-element array (either existing or proposed) sub-
mit as Exhibit No. a horizontal plan for the proposed antenna system, giving heights of the elements above ground and showing
their orientation and spacing in feet. Clearly indicate if any towers are existing.
Submit as Exhibit No. a vertical plan sketch for the proposed total structure (including supporting building if any) giving
heights above ground in feet for all significant features. Clearly indicate existing portions, noting painting and lighting.
Is the proposed antenna system designed so that obstruction lights may
installed and maintained at the uppermost point (s)?
Yes Q rb Q
6. Is the proposed site the sane or immediately
adjoining the transmitter-antenna site of other
stations authorized by the Commission or speci-
fied in another application pending before the Caimission? Yes 1 — 1 m 1 — 1
Tlat.fi
If the ansrer is "Yes", give
Call File
letters rniTbers
Signature of Sngineer preparing data
F.C.C. - Washington, D. C.
JROADCASTING • Telecasting
April 14, 1952 Part II Final TV Report • Page 129
Broadcast Application
FEDERAL COMMUNICATIONS COMMISSION
Section V-G (Antenna)
ANTENNA AND SITE INFORMATION
(see instruction B
Section i)
Name of applicant
Address where applicant can be reached in person
Legal Counsel
Consulting Engineer
Class of station
Facilities requested
Location of antenna
County-
City or Town
Exact antenna location (street address) (if outside city limits,
give distance and direction from, and name of nearest town)
Geographic coordinates (to be determined to nearest second.
For directional antenna give coordinates of center of array. )
For single vertical radiator give tower location.
North latitude
West longitude
Purpose of application (Check appropriate box)
a. New antenna construction □
b. Alteration of existing antenna structures □
c. Change in location
2. Features of surrounding terrain
List any natural formations or existing man-made strictures (hills,
trees, water tanks, towers, etc. ) which, in the opinion of the appli-
cant, would tend to shield the antenna firm aircraft and thereby mini-
mize the aeronautical hazard of the antenna-
Submit as Exhibit No. a chart on which is plotted the exact
location of the antenna site, and also the relative location of
the natural' formations and/or the existing man-made structures
listed above.
The chart used shall be an Instrument Approach Chart (or the
landing chart on reverse side thereof) , or a Sectional Aeronaut
cal Chart, choice depending upon proximity of the antenna site to
landing areas. \J In general, the Sectional Aeronautical Chart
should be used only when the antenna site is more than 10 miles
from a landing area or when an Instrument Approach Chart is un-
obtainable. \J These charts may be purchased from the U. S.
Coast and Geodetic Survey, Washington 25, D. C.
Jj Exception - Where the proposed antenna site is within the
boundary of a landing area for which no Instrument Approach Chart
is available, submit a self-made, large scale map showing antenna
site, runwav(s) and existing man-made structures listed above.
3^ Designation, distance, and bearing to center line of
nearest established airway within 5 miles
4. List all landing areas witfr'n 10 miles of antenna site. Give distance and direction to the nearest boundary of each landing
area from the antenna site.
Landing Area Distance Direct ion
(a) ,
(b)
(c)
5. Description of antenna system (If directional, give spacing and orientation of towers).
Description of tower (s)
Self-supporting
Guyed
Tubular (Fble)
Tower (height figures should not include
obstruction lighting)
#1
#2
#3
#5
Height of radiating elements
Overall height above ground
Overall height above mean sea level
If a combination of Standard, FVI, or TV operation is proposed on the same multi-element array (either existing or proposed) sub-
mit as Exhibit a horizontal plan for the proposed antenna system, giving heights of the elements above ground and showing
their orientation and spacing in feet. Clearly indicate if any towers are existing.
Submit as Exhibit No. a vertical plan sketch for the proposed total structure (including supporting building if any) giving
heights above ground in feet for all significant features. Clearly indicate existing portions, noting painting and lighting.
Is the proposed antenna system designed so that obstruction lights may be
installed and maintained at the uppermost point (s)? Yes | | Nb | |
Is the proposed site the same or immediately
adjoining the transmitter-antenna site of other
stations authorized by the Commission or speci-
fied in another application pending before the Oarmission?
VesQ NoQ
is "yes", give
Signature of Engineer preparing data
Washington, D. C
Page 130 • April 14, 1952 Part II Final TV Report
BROADCASTING • Telecasting
3.687
APPENDIX D
Table of Contents
Federal Communications
Commission
Part 3 — Radio Broadcast Services
Subpart E — Rules Governing Tele-
vision Broadcasting Stations
Section Heading
General
3.601 Scope of rules.
3.602 Other pertinent rules.
3.603 Numerical designation of
television channels.
Channel Utilization
3.606 Table of Assignments.
3.607 Availability of channels.
3.608 International agreements.
3.609 Changes in Table of As-
signments.
| 3.610 Separations.
3.611 Reference points and dis-
tance computations.
3.612 Protection from interfer-
ence.
3.613 Main studio location.
3.614 Power and antenna height
requirements.
Applications and
Authorizations
3.621 Noncommercial educational
stations.
3.622 Application for television
stations.
3.623 Full disclosures.
3.624 Repetitious applications.
3.625 Installation of apparatus.
3.626 Period of construction.
3.627 Forfeiture of construction
permits; extension of time.
3.628 Equipment tests.
3.629 Program tests.
3.630 Normal license period.
3.631 Renewal of license.
3.632 Temporary extension of sta-
tion licenses.
3.633 License, simultaneous modi-
fication and renewal.
3.634 Assignment or transfer of
control.
3.635 Use of common antenna
site.
3.636 Multiple ownership.
3.637 Alternate main transmitters.
3.638 Auxiliary transmitter.
3.639 Changes in equipment and
antenna system.
3.640 Administrative changes in
authorizations.
General Operating
Requirements
3.651 Time of operation.
3.652 Station identification.
3.653 Mechanical reproductions.
3.654 Sponsored programs, an-
nouncement.
3.655 Rebroadcast.
3.656 Lotteries and give - away
programs.
3.657 Broadcasts by candidates for
public office.
3.658 Affiliation agreements.
3.659 Special rules relating to
contracts providing for res-
ervation of time upon sale
of a station.
3.680 Station license, posting of.
3.661 Operator requirements.
3.662 Inspection of tower lights
and associated control equip-
ment.
3.663 Logs, maintenance of.
3.664 Logs, retention of, etc.
3.665 Station inspection.
3.666 Experimental operation.
3.667 Discontinuance of operation.
Technical Standards
3.681 Definitions.
3.682 Transmission standards and
changes.
3.683 Field intensity contours.
3.684 Prediction of coverage.
3.685 Transmitter location and
antenna system.
BROADCASTING • Telecasting
Measurements for rule mak-
ing purposes and upon re-
quest of the Commission.
Transmitters and associated
equipment.
3.688 Indicating instruments.
3.689 Operating power.
Appendix A— Maps of Zones I and
III.
Appendix B— Tables for Distance
Computations.
Appendix C— Engineering Charts.
Cross-Reference to Recodification
Subpart E of Part 3
Old
New-
Number
Number
3.601
Revised. 3,603
3.602
Deleted
3.603 (a) and (b)
Revised. 3,607, 3,614
3.603 (c)
Revised. 3613
3.604 (a) and (b)
3.604 (c)
Revised. 3.607, 3.614
Revised. 3.613
3.605 (a) and (b)
3.605 (c)
Revised. 3.607, 3.614
Revised. 3.613
3.606 (a)
Revised. 3.606, 3.609
3.606 (b)
Revised. 3.610
3.606 (c)
Revised. 3.622
3.611
Revised. 3.622
3.612
3.623
3.613
3.625
3.614
3.626
3.615
3.627
3.616
Revised. 3.628
3.617
3.629
3.618
3.630
3.619
3.633
3.620
3.361
3.621
3.632
3.622
3.624
3.623
3.634
3.631
3.658 (a)
3.632
3.658 (b)
3.633
3.658 (c)
3.634
3.658 (d)
3.635
3.658 (e)
3.636
3.658 (f )
3.637
3.658 (g)
3.638
3.658 (h)
3.639
3.635
3.640
Revised. 3.636
3.641
3.659
3.651
Deleted. See 3.689
3.652
Revised. 3.687 (c)
3.653 (a)
Revised. 3.687
(b) (7) and (a) (7)
3.653 (b) and (c)
Revised. 3.687 (c)
3.654
Deleted. See 3.681 et
seq.
3.655
3.638
3.656
3.637
3.657
3 639
3.658
3.688 (a) and (f )
3.661
Revised. 3.651
3.662
3.666
3.663
3.665
3.664
3.660
3.665
3.661
3.666
Deleted. See 3.689
3.667
3.687 (b) (7)
3.668
Revised. 3.687
(c) (1)
3.669
3.662 (Revised as
per Section 17.29)
3.670
3.667
3.681
Revised. 3.663 (Re-
vised also as per
Section 17.30)
3.682
3.664 (a)
3.683
3.664 (b)
3.684
3.664 (c)
3.685
3.664 (d)
3.686
3.664 (e)
3.687
3.652
3.688
3.653
3.689
3.654
3.690
3.657
3.691
3.655
3.692
3.656
Cross-Reference to Recodification of Standards of Good Engineering
Practice Concerning Television Broadcast Stations
Old Sections
1. Definitions
2. Transmission Standards and
changes or modifications thereof
3. Engineering Standards of Allo-
cation
3A.
New Number (of Rules)
Revised. 3.681
Revised. 3.682
3.684 (a), 3.685
first paragraph
second paragraph
third paragraph
fourth paragraph
fifth paragraph
4. Topographical Data
Interference Standards
6. Field Intensity Measurements in
Allocation
first to fifth paragraphs, inclu-
sive
sixth and seventh paragraphs
eighth paragraph
ninth paragraph
7. Transmitter Location
7A.
7B.
7C.
7D. first paragraph
second paragraph
8. Antenna Systems
8A.
8B.
8C.
8D.
8E. and 8F.
9. Transmitters and Associated
Equipment
Visual Transmitter Design
Aural Transmitter Design
Design Applicable to Both Vis-
ual and Aural Transmitters
Construction
Wiring and Shielding
Installation
Spare Tubes
Operation
Studio Equipment
Indicating Instruments
10A. first paragraph
second paragraph
10B.
IOC.
10D.
10E.
Operating Power — Determina-
tion and Maintenance
Determination
Maintenance
12. Auxiliary Transmitters
Old Appendices
I. Television Synchronizing Wave-
form
II. Idealized Picture Transmission
Amplitude Characteristic
III. Assumed Ideal Detector Output
Figure 1. Ground Wave Signal
Range, 46 Mc.
Figure 2. Ground Wave Signal
Range, 63 Mc.
Figure 3. Ground Wave Signal
Range, 82 Mc.
Figure 4. Ground Wave Signal
Range, 195 Mc.
(Not in Standards)
Standard Pre-Emphasis Curve
Deleted.
Revised,
(a)
Revised. 3.684 (d)
Revised. 3.684 (c) and (d)
Revised. 3.684 (c) and (e)
Revised. 3.684 (f)
Deleted.
3.684 (g)
Revised. 3.610 and 3.612
Revised. 3.686 (a) to (e),incl.
Deleted.
Revised.
Revised.
3.686 (f)
3.686 (g)
9A.
9B.
9C.
9D.
9E.
9F.
9G.
9H.
91.
10.
11.
11A.
11B.
Revised. 3.685 (b)
Revised. 3.685 (b)
3.685 (c)
3.685 (d)
Revised. 3.685 (i)
3.685 (b)
Revised. 3.685 (f)
3.685 (g)
Revised. 3.685 (h)
Revised. 3.685 (i)
3.687 (a)
3.687 (b)
Revised. 3.687 (c), 3.687 (a) (7)
and 3.687 (b) (7)
3.687 (d)
3.687 (e)
3.687 (g)
3.687 (h)
3.687 (i)
3.687 (j)
3.688 (a)
3.688 (b)
Revised. 3.688 (f)
3.688 (c)
3.688 (d)
3.688 (e)
Revised. 3.689 (a)
3.689 (b)
3.687 (f)
New Appendices (to Rules)
Appendix C, Figure 4
IV.
IV.
Appendix C,
Appendix C,
Deleted.
Figure 3
Figure 7
Revised. Appendix C, Figure 5
Revised. Appendix C, Figure 5
Revised. Appendix C, Figure 6
Appendix C, Figure 8
★
broadcast service are included in
the following Parts:
Part 1 — Rules Relating to
Practice and Procedure
Part 2 — Rules Governing Fre-
quency Allocation and
Radio Treaty Matters ;
General Rules and Regu-
lations
Part 4 — Experimental and
Auxiliary Broadcast
Services
Part 17 — Rules Concerning the
Construction, Marking,
and Lighting of An-
tenna Structures
April 14, 1952 Part II Final TV Report • Page 131
Subpart E — Rules Governing
Television Broadcast Stations.
General
3.601. Scope of rules. This Sub-
part contains the rules and regula-
tions (including engineering stand-
ards) governing television broad-
cast stations, including non-com-
mercial educational television
broadcast stations, in the United
States, its Territories and Posses-
sions.
3.602. Other pertinent rules.
Other pertinent provisions of the
Commission's rules and regula-
tions relating to the television
3.603. Numerical designation of
television channels.
lannel
Frequency band
No.
(Megacycles)
2
54-60
3
60-66
4
66-72
5
76-82
6
82-88
7
174-180
8
180-186
9
186-192
10
192-198
11
198-204
12
ZU4-Z1U
13
14
470-476
15
476-482
16
482-488
17
488-494
18
494-500
19
500-506
20
506-512
21
512-518
22
518-524
23
524-530
24
530-536
25
536-542
26
542-548
27
548-554
28
554-560
29
560-566
30
566-572
31
572-578
32
578-584
33
584-590
34
590-596
35
596-602
36
602-608
37
608-614
38
614-620
39
620-626
40
626-632
41
632-638
42
638-644
43
644-650
44
650-656
45
656-662
662-668
46
47
668-674
48 ■
674-680
49
680-686
50
686-692
51
692-698
52
698-704
53
704-710
54
710-716
55
716-722
56
722-728
57
728-734
58
734-740
59
740-746
60
746-752
61
752-758
62
758-764
63
764-770
64
770-776
65
776-782
66
782-788
67
788-794
68
794-800
69
800-806
70
806-812
71
812-818
72
818-824
73
8Z4-OOU
74
Sou-Sod
75
OOD-84Z
In
842-848
7 i
848-854
78
854-860
79
oou-obo
80
obo-8 tZ
81
872-878
82
878-884
83
884-890
CHANNEL UTILIZATION
3.606. Table of Assignments,
(a) The following Table of As-
signments contains the channels
assigned to the listed communities
in the United States, its Terri-
tories, and Possessions. Channels
designated with an asterisk are
assigned for use by non-commer-
cial educational broadcast stations
only. A station on a channel iden-
tified by a plus or minus mark is
required to operate with its car-
rier frequencies offset 10 kc above
or below, respectively, the normal
carrier frequencies.1
Table of Assignments
'These identifications are now being
prepared and will be included in the
Table as soon as it is practicable to
do so. New television stations author-
ized to ooerate subsequent to the issu-
ance of these Rules will be required
to operate with their carrier frequen-
cies offset where it is so specified in
the Table. Offset carrier frequencies
of existing television broadcast sta-
tions operating on channels so affected
will be listed in all construction per-
mits, licenses, or renewal of licenses,
upon issuance thereof. Permittees and
licensees who wish to so operate
prior to the time offset carrier fre-
quencies are specified in their author-
izations may request authority for
such operation by filing informal re-
quests therefor.
ALABAMA Channel No.
Andalusi 29
Anniston 37
Auburn *56
Bessemer 54
Birmingham 6, *10, 13, 42, 48
Brewton 23
Clanton 14
Cullman 60
Decatur 23
Demopolis 18
Dothan 9, «19
Enterprise 40
Eufaula 44
Florence 41
Fort Payne 19
Gadsden 15, 21
Greenville 49
Guntersville 40
Huntsville 31
Jasper 17
Mobile 5, 8, *42, 48
Montgomery 12, 20, *26, 32
Opelika 22
Selma 58
Sheffield 47
Sylacauga 24
Talladega 64
Thomasville 27
Troy 38
Tuscaloosa 45, 51
Tuskegee 16
University *7
ARIZONA
14
Ajo
Bisbee 15
Casa Grande 18
Clifton 25
Coolidge 30
Douglas 3
Eloy 24
Flagstaff 9, 13
Globe 34
Holbrook 14
Kingman 6
Mesa 12
Miami 28
Morenci 31
Nogales 17
Phoenix 3, 5, *8, 10
Prescott 15
Safford 21
Channel No.
Tucson 4, *6, 9, 13
Williams 25
Winslow 16
Yuma 11, 13
ARKANSAS
Arkadelphia 34
Batesville 30
Benton 40
Blytheville 64, 74
Camden 50
Conway 49
El Dorado 10, 26
Fayetteville *13, 41
Forrest City 22
Fort Smith 5, *16, 22
Harrison 24
Helena 54
Hope 15
Hot Springs 9, 52
Jonesboro 8, 39
Little Rock *2, 4, 11, 17, 23
Magnolia 28
Malvern 46
Morrilton 43
Newport 28
Paragould 44
Pine Bluff 7, 36
RusseUville . . . . : 19
Searcy 33
Springdale 35
Stuttgart 14
CALIFORNIA
Alturas 9
Bakersfield 10, 29
Brawley 25
Chico 12
Corona 52
Delano 33
El Centro 16
Eureka 3, 13
Fresno 12, *18, 24, 47, 53
Hanford 21
Los Angeles 2, 4, 5, 7, 9, 11, 13, 22, *28, 34
Madera 30
Merced 34
Modesto 14
Monterey (see Salinas)
Napa 62
Oakland (see San Francisco)
Oxnard 32
Petaluma 56
Port Chicago 15
Red Bluff 16
Redding 7
Riverside 40, 46
Sacramento 3, *6, 10, 40, 46
Salinas-Monterey 8, 28
San Bernardino 18, *24, 30
San Buenaventura 38
San Diego 8, 10, *15, 21, 27, 33, 39
San Francisco-
Oakland . 2, 4, 5, 7, *9, 20, 26, 32, 38, 44
San Jose 11, 48, *54, 60
San Luis Obispo 6
Santa Barbara 3, 20, 26
Santa Cruz 16
Santa Maria 44
Santa Paula 16
Santa Rosa 50
Stockton 13, 36, *42
Tulare 27
Ukiah 18
Visalia 43, 49
Watsonville 22
Yreka City 11
Yuba City 52
COLORADO
Alamosa 19
Boulder *12, 22
Canon City 36
Colorado Springs 11, 13, *17, 23
Craig 19
Delta 24
Denver 2, 4, *6, 7, 9, 20, 26
Durango 6, 15
Fort Collins 44
Fort Morgan 15
Grand Junction 5, 21
Greeley 50
La Junta 24
Channel No.
Lamar 18
Leadville 14
Longmont 32
Loveland 38
Montrose 10, 18
Pueblo 3, 5, *8, 28, 34
Salida 25
Sterling 25
Trinidad 21
Walsenburg 30
CONNECTICUT
Bridgeport 43, 49, *71
Hartford 3, 18, *24
Meriden 65
New Britain 30
New Haven 8, 59
New London 26, 81
Norwalk (see Stamford)
Norwich 57, *63
Stamford-Norwalk 27
Waterbury 53
DELAWARE
Dover 40
Wilmington 12, 53, *59
DISTRICT OF COLUMBIA
Washington 4, 5, 7, 9, *20, *26
FLORIDA
Belle Glade 25
Bradenton 28
Clearwater 32
Daytona Beach 2
De Land 44
Fort Lauderdale 17, 23
Fort Myers 11
Fort Pierce 19
Gainesville *5, 20
Jacksonville 4, *7, 12, 30, 36
Key West 14, 20
Lake City 33
Lakeland 16, 22
Lake Wales 14
Leesburg 26
Marianna 17
Miami *2, 4, 7, 10, 27, 33
Ocala 15
Orlando 6, 9, 18, *24
Palatka 17
Panama City 7, *30, 36
Pensacola 3, 15, *21, 46
Quincy 54
St. Augustine 25
St. Petersburg (see Tampa)
Sanford 35
Sarasota 34
Tallahassee *11, 24, 51
Tampa-St. Petersburg *3, 8, 13, 38
West Palm Beach 5, 12, *15, 21
GEORGIA
Albany 10, 25
Americus 31
Athens *8, 60
Atlanta 2, 5, 11, *30, 36
Augusta 6, 12
Bainbridge 35
Brunswick 28, 34
Cairo 45
Carrollton 33
Cartersville 63
Cedartown 53
Columbus 4, 28, *34
Cordele 43
Dalton 25
Douglas 32
Dublin 15
Elberton 16
Fitzgerald 23
Fort Valley 18
Gainesville 52
Griffin 39
La Grange 50
Macon 13, *41, 47
Marietta 57
Milledgeville 51
Moultrie 48
Newnan 61
Rome 9, 59
Savannah 3, *9, 11
Statesboro 22
Channel No.
Swainsboro 20
Thomasville 6, 27
Tifton 14
Toccoa 35
Valdosta 37
Vidalia 26
Waycross 16
IDAHO
Blackfoot 33
Boise *4, 7, 9
Burley 15
Caldwell 2
Couer d'Alene 12
Emmett 26
Gooding 23
Idaho Falls 3, 8
Jerome 17
Kellogg 33
Lewiston 3
Moscow *15
Nampa 6, 12
Payette 14
Pocatello 6, 10
Preston 41
Rexburg 27
Rupert 21
Sandpoint 9
Twin Falls 11, 13
Wallace 27
Weiser 20
ILLINOIS
Alton 48
Aurora 16
Belleville 54
Bloomington 15
Cairo 24
Carbondale 34, *61
Centralia 32, 59
Champaign-Urbana . 3, *12, 21, 27, 33
Chicago . 2, 5, 7, 9, *11, 20, 26, 32, 38, 44
Danville 24
Decatur 17, 23
De Kalb *67
Dixon 47
Elgin 28
Freeport 23
Galesburg 40
Harrisburg 22
Jacksonville 29
Joliet 48
Kankakee 14
Kewanee 60
La Salle 35
Lincoln 53
Macomb 61
Marion 40
Mattoon 46
Moline (see Davenport, Iowa)
Mt. Vernon 38
Olney 16
Pekin 49
Peoria 8, 19, *37, 43
Quincy 10, 21
Rockford 13, 39, *45
Rock Island (see Davenport, Iowa)
Springfield 2, 20, *26
Streator 65
Urbana (see Champaign)
Vandalia 28
Waukegan 22
INDIANA
Anderson 61
Angola 15
Bedford 39
Bloomington 4, *30, 36
Columbus 42
Connersville 38
Elkhart 52
EvansviUe 7, 50, *56, 62
Fort Wayne 21, *27, 33
Gary 50, *66
Hammond 56
Indianapolis 6, 8, 13, *20, 26, 67
Jasper 19
Kokomo 31
Lafayette *47, 59
Lebanon 18
Longansport 51
Madison 25
Marion 29
Michigan City 62
Muncie 49, 55, *71
Richmond 32
Page 132 • April 14, 1952 Part II Final TV Report
BROADCASTING • Telecasting
Channel No.
Shelbyville 58
South Bend 34, *40, 46
Tell City 31
Terre Haute 10, *57, 63
Vincennes 44
Washington 60
IOWA
Algona 37
Ames 5, 25
Atlantic 45
Boone 19
Burlington 32, 38
Carroll 39
Cedar Rapids 2, 9, 20, *26
Centerville 31
Charles City 18
Cherokee 14
Clinton 64
Creston 43
Davennort-Rock Island &
Moline, Illinois 4, 6, *30, 36, 42
Decorah 44
Des Moines 8, *11, 13, 17, 23
Dubuque 56, 62
Estherville v. . . 24
Fairfield 54
Fort Dodge 21
Fort Madison 50
Grinnell 46
Iowa City *12, 24
Keokuk 44
Knoxville 33
Marshalltown 49
Mason City 3, 35
Muscatine 58
Newton 29
Oelwein 28
Oskaloosa 52
Ottumwa 15
Red Oak 32
Shenandoah 20
Sioux City 4, 9, *30, 36
Spencer 42
Storm Lake 34
Waterloo 7, 16, *22
Webster City 27
KANSAS
Abilene 31
Arkansas City 49
Atchison 60
Chanute 50
Coffeyville 33
Colby 22
Concordia 47
Dod«re City 6, 23
El Dorado 55
Emooria 39
Fort Scott 27
Garden City 9, 11
Goodland 31
Great Bend 2, 28
Hays 7, 20
Hutchinson 12, 18
Independence 20
Iola 44
Junction City 29
Lamed 15
Lawrence *11, 17
Leavenworth 54
Liberal 14
McPherson 26
Manhattan *8, 23
Newton 14
Olathe 52
Ottawa 21
Parsons . 46
Pittsburg 7, 38
Pratt 36
Salina 34
Topeka 13, 42, *48
Wellington 24
Wichita 3, 10, 16, *22
Winfield 43
KENTUCKY
Ashland .59
Bowling Green 13, 17
Camobellsville 40
Corbin 16
Danville 35
Elizabethtown 23
Frankfort 43
Glasgow 28
Harlan 36
Hazard 19
Hopkinsville 20
Lexington 27, 33
Louisville 3, 11, *15, 21, 41, 51
Madisonville 26
Mayfield 49
Maysville 24
Middlesborough 57, 63
Murray 33
Owensboro 14
Paducah 6, . 43
Pikeville 14
Princeton 45
Richmond 60
Somerset 22
Winchester 37
LOUISIANA
Abbeville 42
Alexandria 5, 62
Bastrop 53
Baton Rouge 10, 28, *34, 40
Bogalusa 39
Crowley 21
De Ridder 14
Eunice 64
Franklin 46
Hammond 51
Channel No.
Houma 30
Jackson 18
Jennings 48
Lafayette 38, 67
Lake Charles 7, *19, 25
Minden 30
Monroe 8, 43
Morgan City 36
Natchitoches 17
New Iberia 15
New Orleans *2, 4, 6, 20, 26, 32, 61
Oakdale 54
Opelousas 58
Ruston 20
Shreveport 3, 12
Thibodaux 24
Winnfield 22
MAINE
Auburn 23
Augusta 10, 29
Bangor 2, 5, *16
Bar Harbor 22
Bath 65
Belfast 41
Biddeford 59
Calais 7, 20
Dover-Foxcroft 18
Fort Kent 17
Houlton 24
Lewiston 8, 17
Millinocket 14
Orono *12
Portland 6, 13, *47, 53
Presque Isle 8, 19
Rockland 25
Rumford 55
Van Buren 15
Waterville 35
MARYLAND
Annapolis 14
Baltimore 2, 11, 13, 18, *24, 30
Cambridge 22
Cumberland 17
Frederick 62
Hagerstown 52
Salisbury 16
MASSACHUSETTS
Barnstable 52
Boston *2, 4, 5, 7, 44, 50, 56
Brockton 62
Fall River 40, 46
Greenfield 42
Holyoke (see Springfield)
Lawrence 38
Lowell 32
New Bedford 28, 34
North Adams 15
Northampton 36
Pittsfield 64
Springfield-Holyoke 55,61
Worcester 14,20
MICHIGAN
Alma 41
Alpena 9, 30
Ann Arbor 20, *26
Bad Axe 46
Battle Creek 58, 64
Bay City 5, 63, *73
Benton Harbor 42
Big Rapids 39
Cadillac 13, 45
Calumet 13
Cheboygan 4, 36
Coldwater 24
Detroit 2, 4, 7, 50, *56, 62
East Lansing 60
East Tawas 25
Escanaba 3
Flint 12, 16, *22, 28
Gladstone 40
Grand Rapids 8, *17, 23
Hancock 10
Houghton 19
Iron Mountain 9, 27
Iron River 12
Ironwood 31
Jackson 48
Kalamazoo 3, 36
Lansing 6, 54
Ludington 18
Manistee 15
Manistique 14
Marquette 5, 17
Midland 19
Mount Pleasant 47
Muskegon 29, 35
Petoskey 31
Pontiac 44
Port Huron 34
Rogers City 24
Saginaw 51, 57
Sault Ste. Marie 8, 10, 28, *34
Traverse City 7, 20, *26
West Branch 21
MINNESOTA
Albert Lea 57
Alexandria 36
Austin 6, 51
Bemidji 24
Brainerd 12
Cloquet 44
Crookston 21
Detroit Lakes 18
Duluth-Superior, Wis 3, 6, *8, 32, 38
Ely 16
Fairmont 40
Faribault 20
Fergus Falls 16
Grand Rapids 20
Hastings 29
Channel No.
Hibbing 10
International Falls 11
Little Falls 14
Mankato 15
Marshall 22
Minneapolis-St. Paul *2, 4, 5, 9, 11, 17, 23
Montevideo 19
New Ulm 43
Northfield 26
Owatonna 45
Red Wing 63
Rochester 10,55
St. Cloud 7, 33
St. Paul (see Minneapolis)
Stillwater 39
Thief River Falls 15
Virginia 26
Wadena 27
Willmar 31
Winona 61
Worthington 32
MISSISSIPPI
Biloxi 13, *44, 50
Brookhaven 37
Canton 16
Clarksdale 6, 32
Columbia 35
Columbus 28
Corinth 29
Greenville 21, 27
Greenwood 24
Grenada 15
Gulfport 56
Hattiesburg 9, 17
Jackson 12, *19, 25, 47
Kosciusko 52
Laurel 33
Louisville 46
Me Comb . 31
Meridian 11, 30, *36
Natchez 29
Pascagoula 22
Picayune 14
Starkville 34
State College *2
Tupelo 38
University *20
Vicksburg 41
West Point 8, 56
Yazoo City 49
MISSOURI
Cape Girardeau 12, 18
Carthage 56
Caruthersville 27
Chillicothe 14
Clinton 49
Columbia 8, 16, 22
Farmington 52
Festus 14
Fulton 24
Hannibal 7, 27
Jefferson City 13, 33
Joplin 12, 30
Kansas City 4, 5, 9, *19, 25, 65
Kennett 21
Kirksville 3, 18
Lebanon 23
Marshall 40
Mary ville 26
Mexico 45
Moberly 35
Monett 14
Nevada 18
Poplar Bluff 15
Rolla • .31
St. Joseph 2, 30, *36
St. Louis 4, 5, *9, 11, 30, 36, 42
Sedalia 6, 28
Sikeston 37
Springfield 3, 10, *26, 32
West Plains 20
MONTANA
Anaconda 2
Billings 2, 8, *11
Rozeman *9, 22
Butte 4, 6, *7, 15
Cut Bank 20
Deer Lodge 25
Dillon 20
Glasgow 16
Glendive 18
Great Falls 3, 5, *23
Hamilton 17
Hardin 4
Havre 9, 11
Helena 10,12
Kalispell 8
Laurel 14
Lewistown 13
Livingston 16
Miles City 3, *6, 10
Missoula *11, 13, 21
Poison 18
Red Lodge 18
Shelby 14
Sidney 14
White fish T. 16
Wolf Point 20
NEBRASKA
Alliance \ 13, 21
Beatrice 40
Broken Bow 14
rolumbus 49
Fairburv 35
Falls City 38
Fremont 52
Grand Island 11, 21
Hastings 5, 27
Kearney 13, 19
Lexington 23
Lincoln 10, 12, *18, 24
Channel No.
McCook 8, 17
Nebraska City 50
Norfolk 33
North Platte 2, 4
Omaha 3, 6, 7, *16, 22, 28
Scottsbluff 10, 16
York 15
NEVADA
Boulder City 4
Carlin 14
Carson City 37
Elko 10
Ely 3, 6
Fallon 29
Goldfield 5
Hawthorne 31
Henderson 2
Las Vegas 8, *10, 13
Lovelock 18
McGill 8
Reno 4, 8, *21, 27
Tonopah 9
Winnemucca 7
Yerington 33
NEW HAMPSHIRE
Berlin 26
Claremont • 37
Concord 27
Durham *11
Hanover *21
Keene 45
Laconia 43
Littleton 24
Manchester 9, 48
Nashua 54
Portsmouth 19
Rochester 51
NEW JERSEY
Andover *69
Asbury Park 58
Atlantic City 46, 52
Bridgeton 64
Camden *80
Freehold *74
Hammonton *70
Montclair *77
Newark 13
New Brunswick *19, 47
Paterson 37
Trenton 41
Wildwood 48
NEW MEXICO
Alamagordo 17
Albuquerque 4, *5, 7, 13
Artesia 21
Atrisco-Five Points 18
Belen 24
Carlsbad 6, 23
Clayton 27
Clovis 12, 35
Deming 14
Farmington 17
Gallup 3, *8, 10
Hobbs 46
Hot Springs 19
Las Cruces 22
Las Vegas 14
Lordsburg 23
Los Alamos 20
Lovington 27
Portales 22
Raton 46, *52
Roswell *3, 8, 10
Santa Fe 2, *9, 11
Silver City *10, 12
Socorro 15
Tucumcari 25
NEW YORK
Albany-Schenectady-Troy 6, *17, 23, 41
Amsterdam 52
Auburn 37
Batavia 33
Binghamton 12, 40, *46
Buffalo (also see
Buffalo-Niagara Falls) 17, *23
Buffalo-Niagara Falls 2, 4, 7, 59
Cortland 56
Dunkirk 46
Elmira 18,24
Glens Falls 39
Gloversville 29
Hornell 50
Ithaca *14, 20
Jamestown 58
Kingston 66
Malone 20, *66
Mp.ssena 14
Middletown 60
New York 2, 4, 5, 7, 9, 11, *25, 31
Niagara Falls (see Buffalo-
Niagara Falls)
Ogdensburg 24
Olean 54
Oneonta 62
Oswego 31
Plattsburg 28
Poughkeepsie 21, *83
Rochester 5, 10, 15, *21, 27
Rome (see Utica)
Saranac Lake 18
Schenectady (also see Albany) 35
Syracuse 3, 8, *43
Troy (see Albany)
Utica-Rome 13, 19, *25
Watertown 48
NORTH CAROLINA
Ahoskie 53
Albemarle 20
Asheville 13, *56, 62
ROADCASTING • Telecasting
April 14, 1952 Part II Final TV Report • Page 133
Channel No.
Burlington 63
Chapel Hill *4
Charlotte 3, 9, 36, *42
Durham 11, *40, 46
Elizabeth City 31
Fayetteville 18
Gastonia 48
Goldsboro 34
Greensboro 2, *51, 57
Greenville 9
Henderson 52
Hendersonville 27
Hickory 30
High Point 15
Jacksonville 16
Kannapolis 59
Kinston 45
Laurinburg 41
Lumberton 21
Mount Airy 55
New Bern 13
Raleigh 5, *22, 28
Roanoke Rapids 30
Rocky Mount 50
Salisbury 53
Sanford 38
Shelby 39
Southern Pines 49
Statesville 64
Washington 7
Wilmington 6, 29, *35
Wilson 56
Winston-Salem 12, 26, *32
NORTH DAKOTA
Bismarck 5, 12, 18, *24
Bottineau 16
Carrington 26
Devils Lake 8, 14
Dickinson 2, 4, *17
Fargo 6, 13, *34, 40
Grafton 17
Grand Forks *2, 10
Harvey 22
Jamestown 7, 42
Lisbon . . 23
Minot *6, 10, 13
New Rockford 20
Rugby 38
Valley City 4, 32
Wahpeton 45
Williston 8, 11, *34
OHIO
Akron 49, *55, 61
Ashtabula 15
Athens 62
Bellefontaine 63
Cambridge 26
Canton 29
Chillicothe 56
Cincinnati 5, 9, 12, *48, 54, 74
Cleveland 3, 5, 8, 19, *25, 65
Columbus 4, 6, 10, *34, 40
Coshocton 20
Dayton 2, 7, *16, 22
Defiance 43
Findlay 53
Gallipolis 18
Hamilton-Middletown 65
Lancaster 28
Lima 35, 41
Lorain . . . : 31
Mansfield 36
Marion 17
Massillon 23
Middletown (see Hamilton)
Mount Vernon 58
Newark 60
Oxford *14
Piqua 44
Portsmouth 30
Sandusky 42
Springfield 46, 52
Steubenville (see Wheeling, W. Va.)
Tiffin 47
Toledo 11, 13, *30
Warren 21
Youngstown 27, 33, 73
Zanesville 50
OKLAHOMA
Ada 50
Altus 36
Alva 30
Anadarko 58
Ardmore 55
Bartlesville 62
Blackwell 51
Chickasha 64
Claremore 15
Clinton 32
Duncan 39
Durant 27
Elk City 12, 15
El Reno 56
Enid 5, 21, *27
Frederick 44
Guthrie 48
Guymon 20
Hobart 23
Holdenville 14
Hugo 21
Lawton 7, *28, 34
McAlester 47
Miami 58
Muskogee 8, *45, 66
Norman 31, *37
Oklahoma City 4, 9, *13, 19, 25
Okmulgee 26
Pauls Valley 61
Ponca City 40
Pryor Creek 54
Sapulpa 42
Channel No.
Seminole 59
Shawnee 53
Stillwater 29, *69
Tulsa 2, 6, *11, 17, 23
Vinita 28
Woodward 8
OREGON
Albany 55
Ashland 14
Astoria 30
Baker 37
Bend 15
Burns 16
CorvaUis *7, 49
Eugene *9, 13, 20, 26
Grants Pass 30
Klamath Falls 2
La Grande 13
Lebanon 43
McMinnville 46
Medford 4,5
North Bend 16
Pendleton 28
Portland 6, 8, *10, 12, 21, 27
Roseburg 28
Salem 3, *18, 24
Springfield 37
The Dalles . . 32
PENNSYLVANIA
Allentown 39,45
Altoona 10, 19, 25
Bethlehem 51
Bradford 48
Butler 43
Chambersburg 46
Du Bois 31
Easton 57
Emporium 42
Erie 12, 35, *41, 66
Harrisburg 27, 33, 71
Hazleton 63
Johnstown 6, 56
Lancaster 8, 21
Lebanon 15
Lewistown 38
Lock Haven 32
Meadville 37
New Castle 45
Oil City 64
Philadelphia 3, 6, 10, 17, 23, 29, *35
Pittsburgh 2, 11, *13, 16, 47, 53
Reading 55, 61
Scranton 16, 22, 73
Sharon 39
State College *44
Sunbury 65
Uniontown 14
Washington 63
Wilkes-Barre 28,34
Williamsport 36
York 43,49
RHODE ISLAND
Providence 10, 12, 16, *22
SOUTH CAROLINA
Aiken 54
Anderson 58
Camden 14
Charleston 2, 5, *13
Clemson *68
Columbia 10, *19, 25, 67
Conway 23
Florence 8
Georgetown 27
Greenville 4, 23, *29
Greenwood 21
Lake City 55
Lancaster 31
Laurens 45
Marion 43
Newberry 37
Orangeburg 44
Rock Hill 61
Spartanburg 7, 17
Sumter 47
Union \ 65
SOUTH DAKOTA
Aberdeen 9, 17
Belle Fourche 23
Brookings *8, 25
Hot Springs 17
Huron 12,15
Lead 5, 26
Madison 46
Mitchell 5 20
Mobridge 27
Pierre 6, 10, *22
Rapid City 7, 15
Sioux Falls 11, 13, 38, *44
Sturgis 20
Vermillion *2, 41
Watertown .3, 35
Winner is
Yankton 17
TENNESSEE
Athens
Bristol, Tenn. -Bristol, Va .5
Chattanooga 3, 12, 43, 49,
Clarksvllle ... '
Cleveland
Columbia
CookeviUe
Covington
Dyersburg
Elizabethton
Fayetteville
Gallatin
Harriman
Humboldt
Channel No.
Jackson 9, 16
Johnson City 11, 34
Kingsport 28
Knoxville 6, 10, *20, 26
Lawrenceburg 50
Lebanon 58
McMinnville 46
Maryville 51
Memphis 3, 5, *10, 13, 42, 48
Morristown 54
Murfreesboro 18
Nashville *2, 4, 5, 8, 30, 36
Oak Ridge 32
Paris 51
Pulaski 44
Shelbyville 62
Springfield 42
Tullahoma 65
Union City 55
TEXAS
Abilene 9, 33
Alice 34
Alpine 12
Amarillo *2, 4, 7, 10
Athens 25
Austin 7, 18, 24, *30
Ballinger 25
Bay City 33
Beaumont-Port Arthur 4, 6, 31, *37
Beeville 38
Big Spring 4
Bonham 43
Borger 33
Brady 15
Breckenridge 14
Brenham 52
Brownfield 15
Brownsville (also see Brownsville-
Harlihgen-Weslaco) 36
Brownsville-Harlingen-Weslacoi ... .4, 5
Brownwood 19
Bryan 54
Childress 40
Cleburne 57
Coleman 21
College Station *3, 48
Conroe 20
Corpus Christi 6, 10, *16, 22
Corsicana 47
Crockett 56
Crystal City 28
Cuero 25
Dalhart 16
Dallas 4, 8, *13, 23, 29, 73
Del Rio 16
Denison 52
Denton *2, 17
Eagle Pass 26
Edinburg 26
El Campo 27
El Paso 4, *7, 9, 13, 20, 26
Falfurrias 52
Floydada 45
Fort Stockton 22
Fort Worth 5, 10, 20, *26
Gainesville 49
Galveston 11, 35, 41, *47
Gonzales 64
Greenville 62
Harlingen (also see Brownsville-
Harlingen-Weslaco) 23
Hebbronville 58
Henderson 42
Hereford 19
Hillsboro 63
Houston 2, *8, 13, 23, 29, 39
Huntsville 15
Jacksonville 36
Jasper 49
Kermit 14
Kilgore 59
Kingsville 40
Lamesa 28
Lampasas 40
Laredo 8, 13, *15
Levelland 38
Littlefield 32
Longview 32, 38
Lubbock 5, 11, 13, *20, 26
Lufkin 9, 46
McAllen 20
McKinney 65
Marfa 19
Marshall ' 16
Mercedes 32
Mexia 50
Midland 2, 18
Mineral Wells 38
Mission 14
Monahans 9
Mount Pleasant 35
Nacogdoches 40
New Braunfels 62
Odessa 7, 24
Orange 43
Pampa 17
Paris 33
Pearsall 31
Pecos 16
Perryton 22
Plainview 29
Port Arthur (see Beaumont)
Quanah 42
Raymondville 42
Rosenberg 17
San Angelo 6, 8, 17, *23
San Antonio 4, 5, *9, 12, 35, 41
San Benito 48
San Marcos 53
1 These assignments may be utilized in
any community lying within the area
of the triangle formed by Browns-
ville, Harlingen and Weslaco.
Channel No.
Seguin 14
Seymour 24
Sherman 46
Snyder 30
StephenviUe 32
Sulphur Springs 41
Sweetwater 12
Taylor 58
Temple 16,22
Terrell 53
Texarkana 6, *18, 24
Tyler 7, 19
Uvalde 20
Vernon 18
Victoria 19
Waco 11, *28, 34
Waxahachie 45
Weatherford 51
Weslaco (see Brownsville-
Harlingen-Weslaco)
Wichita Falls 3, 6, *16, 22
UTAH
Brigham 36
Cedar City 5
Logan 12, 30, *46
Ogden 9, *18, 24
Price 6
Provo 11, 22, *28
Richfield 13
St. George 18
Salt Lake City 2, 4, 5, *7, 20, 26
Tooele 44
Vernal 3
VERMONT
Bennington 33
Brattleboro 58
Burlington *16, 22
Montpelier 3, 40
Newport 46
Rutland 49
St. Albans 34
St. Johnsbury 30
VIRGINIA
Blacksburg *60
Bristol (see Bristol, Tenn.)
Charlottesville *45, 64
Covington 44
Danville 24
Emporia 25
Farmville 19
Fredericksburg 47
Front Royal 39
Harrisonburg 3, 34
Lexington 54
Lynchburg 13, 16
Marion 50
Martinsville 35
Newport News (see Norfolk-
Portsmouth-Newport News)
Norfolk-Portsmouth (also
see Norfolk-Portsmouth-
Newport News) 27
Norfolk-Portsmouth-
Newport News (also see
Norfolk-Portsmouth) 3, 10, 15, *21, 33
Norton 52
Petersburg 8, 41
Portsmouth (see Norfolk-Portsmouth
and also see Norfolk-Portsmouth-
Newport News)
Pulaski 37
Richmond 6, 12, *23, 29
Roanoke 7, 10, 27, *33
South Boston 14
Staunton 36
Waynesboro 42
Williamsburg 17
Winchester 28
WASHINGTON
Aberdeen 58
Anacortes 34
Bellingham 12, 18, 24
Bremerton 44, 50
Centralia 17
Ellensburg 49, *65
Ephrata 43
Everett 22, 28
Grand Coulee 37
Hoquiam 52
Kelso 39
Kennewick (also see Kennewick-
Richland-Pasco) 25
Kenne wick-Richland-Pasco *41
Longview 33
Olympia 60
Omak-Okanogan *35
Okanogan (see Omak)
Pasco (also see Kennewick-
Richland-Pasco) 19
Port Angeles 16
Pullman *10, 24
Richland (also see Kennewick-
Richland-Pasco) 31
Seattle 4, 5, 7, *9, 20, 26
Spokane 2, 4, 6, *7
Tacoma 11, 13, *56, 62
WaUa Walla 5, 8, *22
Wenatchee *45, 55
Yakima 23, 29, *47
WEST VIRGINIA
Beckley 6, 21
Bluefield 41
Charleston 8, *43, 49
Clarksburg 12,22
Elkins 40
Fairmont 35
Hinton 31
Huntington 3, 13, *53
Logan 23
Martinsburg 58
Morgantown *24
Page 134 • April 14, 1952 Part II Final TV Report
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BROADCASTING • Telecasting
April 14, 1952 Part II Final TV Report • Page 135
Channel No. tions may be filed to construct
Parkersburg 15 television broadcast stations only
Welch 25
I Weston 32 on ^e channels assigned in the
■ Wheenng (also see Wheeling- Table of Assignments and only in
steubenviiie, Ohio) *57 the communities listed therein.
wheeiing-steubenviiie, Ohio 7,9,51 Applications which fail to comply
Williamson n with this requirement, whether or
WISCONSIN n0t af rP%nuf ^r! Pe?ti.°n t0
amend the Table, will not be ac-
Jdam* *™ cepted for filing.
Ashian? is ^ \ ch?™e} . ™^ j° %
Beaver Dam 37 community listed m the Table of
Beioit 57 Assignments is available upon ap-
Chilton *24 plication in any unlisted community
Eau Claire 13, *19, 25 which is located within 15 miles of
Fond du Lac 54 the listed community. Where
Green Bay 2,6 channels are assigned to two or
Janesviiie 63 more communities listed in com-
Kenosna g JJ bination in the Table, such chan-
La Crosse , , nejg are a,go avajiabie to any un-
Madison S, *£l, £>, ... -t • -\ i
' Manitowoc 65 hsted communities which are lo-
Marinette ii, 32, *38 cated within 15 miles of any of
Milwaukee 4, *io, 12, 19, 25, 31 such listed communities. The dis-
oshkosh 48 tance between such listed and un-
• Park Fails *18 listed communities shall be deter-
| Portage 17 mined by the distance between the
Prairie du chien 34 respective coordinates thereof as
Racine 49>55 set forth in the publication of the
Khineiander 22 United states Department of Com-
Rice Lake merce entitled "Air Line Distances
Richland Center 15, *66 .
Sheboygan 59 Between Cities m the United
Shell Lake ......................... *30 States."2 If said publication does
Sparta 50 note contain the coordinates of
Stevens Point 20,26 either or both communities, the
sturgeon Bay 44 coordinates of the main post office
Superior (see Duiuth, Minn.) in either or both of such communi-
wausau 7, 16, *46 ties shall be used. The method to
Wisconsin Rapids 14 fee followed in, making the meas-
wyoming urements is set forth in Section
Buffalo 29 3.611 of this Subpart.
Casper 2,6 3.608. International agreements.
Cheyenne 3, 5 Authorizations issued by the Com-
Cody ^ mission for television broadcast fa-
Douglas cilities will be subject to the pro-
> Evanston 14 . . J , . j
GUlette 31 visions of any agreements entered
Green River .16 m^o by the United States with
; Greybuii 40 Canada and Mexico concerning
Lander 17 television assignments and au-
Laramie *8, 18 thorizations.3 Where, pursuant to
Loveii 36 such an agreement, timely objec-
Lusk 19 tion is received from the foreign
Newcastle 28 country involved to an authoriza-
Powfn tion granted by the Commission,
Rawlins 11 J» . . ., '
Riverton io Commission may, on its own
Rock springs 13 motion, set aside such authoriza-
Sheridan ................... .9, 12 tion pending consideration of such
Thermopoiis 15 objection. Upon receipt of such ob-
Torrington 27 jection, the Commission will notify
Wheatland 24 the person to whom such authori-
Woriand 34 zation has been issued.
u. s. territories 3.609. Changes in Table of As-
and possessions signments. Except as provided be-
alaska 10W; the Table of Assignments
Anchorage 2, *7, ii, 13 (Section 3.606) and the rules relat-
Fairbanks 2, 4, 7, *9, ii, 13 ing to separations as set forth in
Juneau *3, 8, io Section 3.610 of this Subpart, shall
Reward"11 \*l not be subject to amendment on
s^*r '13 petition within the one year period
following the effective date of
Hawaiian islands these Rules. Petitions to amend
Lihue, Kauai 3, *8, io, 12 the Table of Assignments will be
Honolulu, oahu 2, 4, *7, 9, 11, 13 eligible for consideration during
Wailuku, Maui 3, 8, *10, 12 said period under the f0Howing cir.
Hilo, Hawaii 2, *4, 7, 9, 11, 13 cumstanCes, provided that the re-
puerto rico quests therein comply with the
Arecibo 13 minimum assignment separations
Caguas ii set forth in Section 3.610 of this
Mayaguez 3, 5 Subpart and that the petitions do
Ponce 7,9 not request any deletions or sub-
San Juan . 2, 4, *6 stitutes of channels in any com-
virgin islands munity listed in the Table:
Christiansted 8 „_,. .
#-i,„_w<-,> in i o 2Tms publication may be purchased
Charlotte Amalie 10, 12 from tne Government Printing Office,
o n^r, a -i r , , Washington, D. C.
3.607. Availability of channels.
(al Suhiect to the nrovisions of These agreements when formalized,
(cU auDject to tne piovisiono oi wm be published as t of thege
subparagraph (b) herein, applica- rules.
Page 136 • April 14, 1952 Part II Final TV Report
(a) Where the petitioner seeks
the assignment of a channel to a
community which is not listed in
the Table and which is not located
within 15 miles of a listed com-
munity.
(b) Where the petitioner seeks
the assignment of a noncommer-
cial educational channel to a com-
munity listed in the Table and to
which such a channel has not been
assigned.
(c) Where the petitioner seeks
the assignment of a channel other
than a noncommercial educational
channel to a community listed in
the Table and to which such a
channel has not been assigned.
3.610. Separations. The follow-
ing provisions relate to assign-
ment separations and station sepa-
rations. Petitions to amend the
Table of Assignments (other than
those also expressly requesting
amendment of this subparagraph)
will be dismissed and all applica-
tions for new television broadcast
stations or for changes in the
transmitter sites of existing sta-
tions will not be accepted for filing
if they fail to comply with the
requirements specified in the fol-
lowing subparagraphs.4
(a) Minimum co-channel assign-
ment and station separations:
(1) Channels Channels
Zone 2-13 14-83
I 170 miles 155 miles
II 190 miles 175 miles
III 220 miles 205 miles
(i) Zone I consists of that
portion of the United States lo-
cated within the confines of the
following lines drawn on the
United States Albers Equal
Area Projection Map (based on
standard parallels 29%° and
45%°; North American datum):
Beginning at the most easterly
point on the state boundary line
between North Carolina and
Virginia; thence in a straight
line to a point at the junction
of the Ohio, Kentucky and West
Virginia State boundary line;
thence westerly along the
the southern boundary lines of
the States of Ohio, Indiana and
Illinois to a point at the junc-
tion of the Illinois, Kentucky
and Missouri State boundary
lines; thence northerly along
the western boundary line of
the State of Illinois to a point
at the junction of the Illinois,
Iowa, and Wisconsin State
boundary lines; thence easterly
along the northern state bound-
ary line of Illinois to the 90th
meridian; thence north along
this meridian to the 43.5° paral-
lel; thence east along this paral-
lel to the 71st meridian; thence
in a straight line to the intersec-
4Licensees and permittees of televi-
sion broadcast stations which were
operating on April 14,1952 pursuant
to one or more separations below those
set forth in Section 3.610 may continue
to so operate, but in no event may
they further reduce the separations
below the minimum. As the existing
separations of such stations are in-
creased, the new separations will be-
come the required minimum separa-
tions until separations are reached
which comply with the requirements
of Section 3.610. Thereafter, the pro-
visions of said Section shall be ap-
plicable.
tion of the 69th meridian and
the 45th parallel; thence east
along the 45th parallel to the
Atlantic Ocean. When any of
the above lines pass through a
city, the city shall be considered
to be located in Zone I. (See
Appendix A, Figure 1.)
(ii) Zone II consists of that
portion of the United States
which is not located in either
Zone I or Zone III, and Puerto
Rico, Alaska, Hawaiian Islands
and the Virgin Islands.
(iii) Zone III consists of that
portion of the United States
located south of a line, drawn
on the United States Albers
Equal Area Projection Map,
(based on standard parallels
29y2° and 45y2°; North Ameri-
can datum), beginning at a
point on the east coast of Geor-
gia and the 31st parallel and
ending at the United States-
Mexican border, consisting of
arcs drawn with a 150 mile ra-
dius to the north from the fol-
lowing specified points.
North
West
Latitude
Longitude
a)
29° 40'
83°24'
b)
30°07'
84°12'
c)
30°31'
86°30'
d)
30°48'
87°58'30"
e)
30°23'
90° 12'
f)
30°04'30"
93°19'
g)
29°46'
95°05'
h)
28°43'
96°39'30"
i)
27°52'30"
97°32'
When any of the above arcs
pass through a city, the city
shall be considered to be located
in Zone II. (See Appendix A,
Figure 2.)
(2) The minimum co-channel
mileage separation between a
station in one zone and a sta-
tion in another zone shall be
that of the zone requiring the
lower separation.
(b) Minimum assignment and
station adjacent channel separa-
tions applicable to all Zones:
( 1 ) Channels Channels
2-13 14-83
60 miles 55 miles
(2) Due to the frequency
sapcing which exists between
Channels 4 and 5, between
Channels 6 and 7, and between
Channels 13 and 14, the mini-
mum adjacent channel separa-
tions specified above shall not
be applicable to these pairs of
channels. (See Section 3.603.)
(c) In addition to the foregoing,
the following minimum assign-
ment and station separations be-
tween stations on Channels 14-83,
inclusive, must be met in either
rulemaking proceedings looking
toward the amendment of the
Table of Assignments or in licens-
ing proceedings. No channel list-
ed in column (1) will be assigned
to any city, and no application for
an authorization to operate on such
a channel will be granted unless
the mileage separations indicated
at the top of columns (2) -(7), in-
clusive, are met with respect to
each of the channels listed in these
columns and parallel with the
channel in column (l).5
5The parenthetical reference beneath
the mileage figures in columns 2 to 7,
inclusive, indicate, in abbreviated
form, the bases for the required mile-
age separations. For a discussion of
these bases, see the "Sixth Report and
Order" of the Commission (FCC 52-
294). The hyphenated numbers listed
in column (3) are both inclusive.
ROADCASTING • Telecasting
83
(2)
20 miles
(I.F.
beat)
28
29
30,14
31,15
32,16
33,17
34,18
35,19
36,20
37,21
38,22
39,23
40,24
41,25
42,26
43,27
44,28
45,29
46,30
47,31
48,32
49,33
50,34
51,35
52,36
53,37
54,38
55,39
56,40
57,41
58,42
59,43
60,44
61,45
62,46
63,47
64,48
65,49
66,50
67,51
68,52
69,53
70,54
71,55
72,56
73,57
74,58
75,59
76,60
77,61
78,62
79,63
80,64
81,65
82,66
83,67
68
75
(3)
20 miles
(Intermod-
ulation)
16- 19
17- 20
14,18-21
14-15,19-22
14-16,20-23
14- 17,21-24
15- 18,22-25
16- 19,23-26
17- 20,24-27
18- 21,25-28
19- 22,26-29
20- 23,27-30-
21- 24,28-31
22- 25,29-32
23- 26,30-33
24- 27,31-34
25- 28,32-35
26- 29,33-36
27- 30,34-37
28- 31,35-38
29- 32,36-39
30- 33,37-40
31- 34,38-41
32- 35,39-42
33- 36,40-43
34- 37,41-44
35- 38,42-45
36- 39,43-46
37- 40,44-47
38- 41,45-48
39- 42,46-49
40- 43,47-50
41- 44,48-51
42- 45,49-52
43- 46,50-53
44- 47,51-54
45- 48,52-55
46- 49,53-56
47- 50,54-57
48- 51,55-58
49- 52,56-59
50- 53,57-60
51- 54,58-61
52- 55,59-62
53- 56,60-63
54- 57,61-64
55- 58,62-65
56- 59,63-66
57- 60,64-67
58- 61,65-68
59- 62,66-69
60- 63,67-70
61- 64,68-71
62- 65,69-72
63- 66,70-73
64- 67,71-74
65- 68,72-75
66- 69,73-76
67- 70,74-77
68- 71,75-78
69- 72,76-79
70- 73,77-80
71- 74,78-81
72- 75,79-82
73- 76,80-83
74- 77,81-83
75- 78,82-83
76- 79,83
77- 80
78- 81
(4)
55 miles
(Adjacent
channel)
15
14,16
15,17
16,18
17,19
18,20
19,21
20,22
21,23
22,24
23,25
24,26
25,27
26,28
27,29
28,30
29,31
30,32
31,33
32,34
33,35
34,36
35,37
36,38
37,39
38,40
39,41
40,42
41,43
42,44
43,45
44,46
45,47
46,48
47,49
48,50
49,51
50,52
51,53
52,54
53,55
54,56
55,57
56,58
57,59
58,60
59,61
60,62
61,63
62,64
63,65
64,66
65,67
66,68
67,69
68,70
69,71
70,72
71,73
72,74
73,75
74,76
75,77
76,78
77,79
78,80
79,81
80,82
81,83
82
3.611 Reference points and dis-
mce computations, (a) In consid-
ring petitions to amend the Table
f Assignments, the following ref-
rence points shall be used by the
ommission in determining as-
gnment separations between com-
lunities :
(1) Where transmitter sites
for the pertinent channels have
been authorized in communities
involved in a petition to amend
the Table of Assignments, sepa-
rations between such communi-
ties shall be determined by the
distance between the coordi-
nates of the authorized trans-
mitter sites in the respective
communities as set forth in the
Commission's authorizations
therefor.
(2) Where an authorized
transmitter site is available for
use as a reference point in one
community but not in the other
for the pertinent channels, sepa-
rations shall be determined by
the distance between the co-
ordinates of the transmitter site
as set forth in the Commission's
authorization therefor and the
coordinates of the other com-
munity as set forth in the pub-
lication of the United States De-
partment of Commerce entitled
"Air Line Distances Between
Cities in the United States." If
said publication does not con-
ROADCASTING • Tele,
(5)
60 miles
(Oscil-
lator)
25
26
27
28,14
29,15
30,16
31,17
32,18
33,19
34,20
35,21
36,22
37,23
38,24
39,25
40,26
41.27
42,28
43,29
44,30
45,31
46,32
47,33
48,34
49,35
50,36
51,37
52,38
53,39
54,40
55,41
56,42
57,43
58,44
59,45
60,46
61,47
62,48
63,49
64,50
65,51
66,52
67,53
68,54
69,55
70,56
71,57
72,58
73,59
74,60
75,61
76,62
77,63
78,84
79,65
80,66
81,67
82,68
83,69
70
71
(6)
60 miles
(Sound
image)
(7)
75 miles
(Picture
image)
76
40
41
42,14
43,15
44,16
45,17
46,18
47,19
48,20
49,21
50,22
51,23
52,24
53,25
54,26
55,27
56,28
57,29
58,30
59,31
60,32
61,33
62,34
63,35
64,36
65,37
66,38
67,39
68,40
69,41
70,42
71,43
72,44
73,45
74,46
75,47
76,48
77,49
78,50
79,51
80,52
81,53
82,54
83,55
56
57
69
41
42
43
44,14
45,15
46,16
47,17
48,18
49,19
50,20
51,21
52,22
53,23
54,24
55,25
56,26
57,27
58,28
59,29
60,30
61,31
62,32
63,33
64,34
65,35
66,36
67,37
68,38
69,39
70,40
71,41
72,42
73,43
74,44
75,45
76,46
77,47
78,48
79,49
80,50
81,51
82,52
83,53
55
68
tain the coordinates for said
other community, the coordi-
nates of the main post office
thereof shall be used.
(3) Where no authorized
transmitter sites are available
for use as reference points in
both communities for the per-
tinent channels, the distance
between the two communities
listed in the above publication
shall be used. If said publica-
tion does not contain such dis-
tance, the separation between
the two communities shall be
determined by the distance be-
tween the coordinates thereof
as set forth in said publication.
Where such coordinates are not
contained in said publication,
the coordinates of the main post
offices of said communities shall
be used.
(b) Station separations in li-
censing1 proceedings shall be deter-
mined by the distance between the
coordinates of the proposed trans-
mitter site in one community and
(1) The coordinates of an au-
thorized transmitter site for the
pertinent channel in the other
community; or, where such
transmitter site is not available
for use as a reference point,
(2) The coordinates of the
other community as set forth
in the above-described publica-
tion of the United States De-
partment of Commerce; or, if
not contained therein,
(3) The coordinates of the
main post office of such other
community.
(4) In addition, where there
are pending applications in
other communities which, if
granted, would have to be con-
sidered in determining station
separations, the coordinates of
the transmitter sites proposed
in such applications must be
used to determine whether the
requirements with respect to
minimum separations between
the proposed stations in the
respective cities have been met.
(c) In measuring assignment
and station separations involving
cities listed in the Table, in com-
bination, where there is no author-
ized transmitter site in any of the
combination cities on the channel
involved, separation measurements
shall be made from the reference
point which will result in the low-
est separation.
(d) The distance between ref-
erence points is considered to be
the length of the hypotenuse of a
right triangle, one side of which
is the difference in latitude of the
reference points and the other side
the difference in longitude of the
two reference points, and shall be
computed as follows:6
(1) Determine the difference
in latitude and the difference in
longitude between the two ref-
erence points. Convert these
two differences into degrees and
decimal parts of a degree in
accordance with Appendix B,
Table I.
(2) Determine the middle
latitude of the two reference
points to the nearest second of
latitude (average the latitudes
of the two points).
(3) Multiply the difference in
latitude by the number of miles
per degree of latitude difference
obtained from Table II of Ap-
pendix B for the appropriate
middle latitude (interpolate lin-
early).7 8 This determines the
North-South distance in statute
miles.
(4) Multiply the difference in
longitude by the number of
miles per degree of longitude
difference obtained from Table
III of Appendix B, for the ap-
propriate middle latitude (in-
terpolate linearly). This de-
termines the East-West distance
in statute miles.
(5) Determine the distance
between the two reference
points by the square root of
cThis method is appropriate for de-
termining distances up to 220 miles,
and for such distances will normally
be more accurate than by using
spherical trigonometry without cor-
rection for the spheroidal shape of
the earth. However, its accuracy de-
teriorates rapidly at distances beyond
300 miles and this method should not
be used to compute greater distances.
'Tables II and III of Appendix B
were computed from Clarke's Refer-
ence Spheroid of 1866. In the interest
of clarity, the first two digits in the
mileage tabulation in Table III have
been omitted. The appropriate num-
bers before the decimal point are ob-
tained in the tabulation at the point
where the second digit changes by
one unit.
sIn determining necessary distance
computations for the Territories, the
appropriate mileage per degree may
be obtained by linear interpolation of
the data given on pages 122 and 123 of
the tables in publication H.O. No. 9
(Bowditch-American Practical Navi-
gator— 1943 Edition) of the U.S. Navy
Dept., Hydrographic Office. This pub-
lication may be purchased from the
Government Printing Office, Washing-
ton, D. C.
the sum of the squares of the
distances obtained in (3) and
(4) above, i.e.
D = (L + hi)
Where: D = Distance in stat-
ute miles
La = North-South dis-
tance in miles
from (3) above
ho = East-West d i s -
tance in miles
from (4) above
In computing the above, suffi-
cient decimal figures shall be
used to determine the distance
to the nearest mile.
3.612. Protection from interfer-
ence. Permittees and licensees of
television broadcast stations are
not protected from any interfer-
ence which may be caused by the
grant of a new station or of au-
thority to modify the facilities of
an existing station in accordance
with the provisions of the Subpart.
The nature and extent of the pro-
tection from interference accorded
to television broadcast stations is
limited solely to the protection
which results from the minimum
assignment and station separation
requirements and the rules with
respect to maximum powers and
antenna heights set forth in this
Subpart.9
3.613. Main studio location, (a)
The main studio of a televisi6n
broadcast station shall be located
in the principal community to be
served.
(b) In cases where a showing is
made that, due to the existence
of unusual circumstances, compli-
ance with the provisions of the
above subparagraph will result in
severe and undue hardship, the
Commission will give considera-
tion to the use of a main studio
location other than that specified
above. The licensee or permittee
of a television broadcast station
shall not move his main studio
outside the borders of the com-
munity in which it is located with-
out first securing a modification of
construction permit or license.
Such licensee or permittee shall
notify the Commission promptly
of any change in the location of
the main studio within the com-
munity.
3.614 Power and antenna height
requirements, (a) Minimum re-
quirements— Applications filed for
television broadcast stations in
cities in the population groupings
set forth below will not be ac-
cepted for filing if they fail to
comply with the following require-
ments as to power at the specified
antenna heights above average
terrain :
Population of City
(Excludes adjacent areas)
(1950 Census)
1,000,000 and above
250,000-1,000,000
50,000- 250,000
Under 50,000
Minimum effective radiated
3The nature and extent of the pro-
tection from interference accorded to
television broadcast stations which
were authorized prior to April 14,
1952, and which were operating on
said date is limited not only as spe-
cified above but is further limited
by any smaller separations existing
between such stations on said date.
Where, as a result of the adoption
of the Table of Assignments, or of
changes in transmitter sites made by
such stations after said date, separa-
tions smaller than the required mini-
mum are increased but still remain
lower than the required minimum,
protection accorded such stations will
be limited to the new separations.
April 14, 1952 Part II Final TV Report • Page 137
power in db above one kilowatt
(dbk) for the antenna height
shown
17 dbk (50 kw)/500 ft. antenna
10 dbk (10 kw)/500 ft. antenna
3 dbk ( 2 kw)/500 ft. antenna
0 dbk ( 1 kw)/300 ft. antenna
No minimum antenna height is
specified. Where antenna heights
differ from those listed above,
the Grade A field intensity cov-
erage shall not be less than that
resulting from the use of the
minimum powers with the an-
tenna heights shown above.
Equivalent coverage shall be
based on the chart designated
as Appendix C, Figure 1; how-
ever, the effective radiated pow-
er may not exceed the figures
specified in subparagraph (b)
below. In no event shall less
than 0 dbk effective radiated
power be authorized for any
station.
(b) Maximum power — Except as
provided in subparagraph (1) be-
low, the maximum effective radi-
ated powers of television broadcast
stations operating on the channels
set forth below with antenna
heights not in excess of 2,000 feet
above average terrain shall be as
follows :
Maximum Effective
Radiated Power in
db above one kilo-
Channel Nos. watt (dbk)
2-6 20 dbk ( 100 kw)
7-13 25 dbk ( 316 kw)
14-83 30 dbk (1000 kw)
(1) In Zone I, on Channels
2-13 inclusive, the maximum
powers specified above for these
channels may be used only with
antenna heights not in excess
of 1000 feet above average ter-
rain. Where antenna heights
exceeding 1000 feet above aver-
age terrain are used on Chan-
nels 2-13, or antenna heights
exceeding 2000 feet above aver-
age terrain are used on Chan-
nels 14-83, the maximum power
shall be based on the chart des-
ignated as Appendix C, Figure
2a.
(2) In Zones II and III, the
maximum powers which may be
used by television broadcast sta-
tions operating on the respec-
tive channels set forth in the
above table with antenna
heights exceeding 2000 feet
above average terrain shall be
based on the chart designated
as Appendix C, Figure 2b.
Applications and Authorizations
3.621. Noncommercial education-
al stations. In addition to the other
provisions of this Subpart, the
following shall be applicable to
noncommercial educational televi-
sion broadcast stations:
(a) Except as provided in sub-
paragraph (c) below, noncommer-
cial educational broadcast stations
will be licensed only to nonprofit
educational organizations upon a
Bhowing that the proposed stations
will be used primarily to serve the
educational needs of the commu-
nity; for the advancement of edu-
cational programs, and to furnish
a nonprofit and noncommercial
television broadcast service.
(1) In determining the eligibil-
ity of publicly supported educa-
tional organizations, the accredita-
tion of their respective state de-
partments of education shall be
taken into consideration.
(2) In determining the eligibil-
ity of privately controlled educa-
tional organizations, the accredi-
tation of state departments of edu-
cation or recognized regional and
national educational accrediting or-
ganizations shall be taken into
consideration.
(b) Where a municipality or
other political subdivision has no
independently constituted educa-
tional organization such as, for
example, a board of education hav-
ing autonomy with respect to car-
rying out the municipality's educa-
tional program, such municipality
shall be eligible for a noncommer-
cial educational television broad-
cast station. In such circum-
stances, a full and detailed show-
ing must be made that a grant of
the application will be consistent
with the intent and purpose of the
Commission's Rules relating to
such stations.
(c) Noncommercial educational
television broadcast stations may
transmit educational, cultural and
entertainment programs, and pro-
grams designed for use by schools
and school systems in connection
with regular school courses, as
well as routine and administrative
material pertaining thereto.
(d) An educational station may
not broadcast programs for which
a consideration is received, except
programs produced by or at the
expense of or furnished by others
than the licensee for which no
other consideration than the fur-
nishing of the program is received
by the licensee. The payment of
line charges by another station or
network shall not be considered as
being prohibited by this subpara-
graph.
(e) To the extent applicable to
programs broadcast by a noncom-
mercial educational station pro-
duced by or at the expense of or
furnished by others than the li-
censee of said station, the provi-
sions of Section 3.654 relating to
announcements regarding _ spon-
sored programs shall be applicable,
except that no announcements
(visual or aural) promoting the
sale of a product or service shall
be transmitted in connection with
any program; provided, however,
that where a sponsor's name or
product appears on the visual
image during the course of a
simultaneous or rebroadcast pro-
gram either on the backdrop or in
similar form, the portions of the
program showing such information
need not be deleted.
3.622. Applications for television
stations. Applications for new sta-
tions or for modification of exist-
ing authorizations shall be filed
on FCC Form 301; for licenses,
on FCC Form 302; for renewal of
licenses, on FCC Form 303. Sepa-
rate applications shall be filed by
each applicant for the voluntary
sharing of television channels.
Such applications shall be accom-
panied by copies of the time-shar-
ing agreements under which the
applicants propose to operate.
3.623. Full disclosures. Applica-
tions shall contain full and com-
plete disclosures with regard to
the real party or parties in inter-
est, and their legal, technical,
financial, and other qualifications,
and as to all matters and things
required to be disclosed thereby.
3.624. Repetitious applications,
(a) Where an applicant has been
afforded an opportunity to be
heard with respect to a particular
application for a new television
broadcast station, or for change
of existing service or facilities, and
the Commission has, after hearing
or default, denied the application
or dismissed it with prejudice, the
Commission will not consider an-
other application for a station of
the same class to serve in whole
or in part the same area, by the
same applicant or by his successor
or assignee, or on behalf of or for
the benefit of the original parties
in interest, until after the lapse of
12 months from the effective date
of the Commission's order.
(b) Where an appeal has been
taken from the action of the Com-
mission in denying a particular ap-
plication, another application for
the same class of broadcast sta-
tion and for the same area, in
whole or in part, filed by the same
applicant or by his successor or
assignee, or on behalf or for the
benefit of the original parties in
interest, will not be considered
until the final disposition of such
appeal.
3.625. Installation of apparatus.
Applications for construction per-
mits or modification thereof in-
volving the installation of new
transmitting apparatus should be
filed at least 60 days prior to the
contemplated installation.
3.626. Period of construction.
Each construction permit will
specify a maximum of 60 days
from the date of granting thereof
as the time within which construc-
tion of the station shall begin, and
a maximum of 6 months there-
after as the time within which
construction shall be completed
and the station ready for opera-
tion, unless otherwise determined
by the Commission upon proper
showing in any particular case.
3.627. Forfeiture of construc-
tion permits; extension of time,
(a) A construction permit shall
be automatically forfeited if the
station is not ready for operation
within the time specified or with-
in such further time as the Com-
mission may have allowed for com-
pletion, and a notation of the for-
feiture of any construction permit
under this provision will be placed
in the records of the Commission
as of the expiration date.
(b) An application (FCC Form
No. 701) for extension of time
within which to construct a sta-
tion shall be filed at least 30 days
prior to the expiration date of
such permit if the facts support-
ing such application for extension
are known to the applicant in time
to permit such filing. In other
cases, such applications will be ac-
cepted upon a showing satisfac-
tory to the Commission of sufficient
reasons for filing within less than
30 days prior to the expiration
date. Such applications will be
granted upon a specific and de-
tailed showing that the failure to
complete was due to causes not
under control of the grantee, or
upon a specific and detailed show-
ing of other matters sufficient to
justify the extension.
(c) If a construction permit has
been allowed to expire for any
reason, application may be made
for a new permit on FCC Form
321, "Application for Construction
Permit to Replace Expired Per-
mit."
3.628. Equipment tests, (a)
During the process of construction
of a television broadcast station,
the permittee, after notifying the
Commission and Engineer in
Charge of the radio district in
which the station is located may,
without further authority of the
Commission, conduct equipment
tests for the purpose of such ad-
justments and measurements as
may be necessary to assure com-
pliance with the terms of the con-
struction permit, the technical
provisions of the application there-
for, and the rules and regulations.
(b) The Commission may notify
the permittee to conduct no tests
or may cancel, suspend, or change
the date for the beginning of
equipment tests as and when such
action may appear to be in the
public interest, convenience, and
necessity.
(c) Equipment tests may be
continued so long as the construc-
tion permit shall remain valid.
(d) Inspection of a station will
ordinarily be required during the
equipment test period and before
the commencement of program
tests. After construction and after
adjustments and measurements
have been completed to show com-
pliance with the terms of the con-
struction permit, the technical
provisions of the application there-
for, and the rules and regulations,
the permittee should notify the
Engineer in Charge of the radio
district in which the station is
located that it is ready for inspec-
tion.
(e) The authorization for tests
embodied in this section shall not
be construed as constituting a li-
cense to operate but as a necessary
part of the construction.
3.629. Program tests, (a) Upon
completion of construction of a
television broadcast station in ac-
cordance with the terms of the
construction permit, the technical
provisions of the application there-
for, and the rules and regulations,
and when an application for sta-
tion license has been filed showing
the station to be in satisfactory
operating condition,10 the permittee
may request authority to conduct
program tests : Provided, That such
request shall be filed with the
Commission at least ten (10) days
prior to the date on which it is
desired to begin such operation
and that the Engineer in Charge
of the radio district in which the
station is located is notified.
(b) Program tests shall not
commence until specific Commis-
sion authority is received. The
Commission reserves the right to
change the date of the beginning
of such tests or to suspend or re-
voke the authority for program
tests as and when such action may
appear to be in the public interest,
convenience, and necessity.
(c) Unless sooner suspended or
revoked, the program test author-
ity continues valid during Commis-
sion consideration of the applica-
tion for license and during this
period further extension of the
construction permit is not required.
Program test authority shall be
automatically terminated by final
determination upon the application
for station license.
(d) All operation under pro-
gram test authority shall be in
strict compliance with the rules
governing television broadcast sta-
tions and in strict accordance with
representations made in the ap-
plication for license pursuant to
which the tests were authorized.
(e) The granting of program
test authority shall not be con-
10AU data necessary to show compli-
ance with the terms and conditions of
the construction permit must be filed
with the license application.
Page 138 • April 14, 1952 Part II Final TV Report
BROADCASTING • Telecasting Brc
stiued as approval by the Commis-
sion of the application for station
license.
3.630. Normal license period, (a)
All television broadcast station li-
censes will be issued for a nor-
mal license period of one year. Li-
censes will be issued to expire at
the hour of 3:00 a.m., eastern
standard time, in accordance with
the following schedule and at one
year intervals thereafter."
(1) For stations located in
Delaware, Pennsylvania, Tennes-
see, Kentucky, Indiana and Texas,
August 1, 1951.
(2) For stations located in
Maryland, District of Columbia,
Virginia, West Virginia, Ohio,
^Michigan, Wyoming, Nevada, Ari-
zona, Utah, New Mexico and Idaho,
October 1, 1951.
(3) For stations located in
North Carolina, South Carolina,
Illinois, Wisconsin and California,
December 1, 1951. «
(4) For stations located in
Florida, Puerto Rico, Virgin Is-
lands, Iowa, Missouri, Washington,
Oregon, Alaska and Hawaii, Feb-
ruary 1, 1952.
(5) For stations located in Ala-
bama, Georgia, Minnesota, North
Dakota, South Dakota, Montana,
Colorado, Connecticut, Maine,
Massachusets, New Hampshire,
Rhode Island and Vermont, April
1, 1952.
(6) For stations located in
Arkansas, Louisiana, Mississippi,
Kansas, Oklahoma, Nebraska, New
Jersey and New York, June 1,
1952.
3.631. Renewal of license, (a)
Unless otherwise directed by the
Commission, each application for
renewal of a television station li-
cense shall be filed at least 90 days
prior to the expiration date of the
license sought to be renewed (FCC
Form No. 303). No application
for renewal of a television broad-
cast station will be considered un-
less there is on file with the Com-
mission the information currently
required by SS 1.341-1.344, refer-
ence to which by date and file
number shall be included in the
application.
(b) Whenever the Commission
regards an application for a re-
newal of a television station li-
cense as essential to the proper
conduct of a hearing or investiga-
tion, and specifically directs that
it be filed by a certain date, such
application shall be filed within
the time thus specified. If the li-
censee fails to file such applica-
tion within the prescribed time, the
hearing or investigation shall pro-
ceed as if such renewal applica-
tion had been received.
"Renewals of licenses will be granted
for the period specified in the rule:
Provided, however, That if as a result
of the transition from the present
schedule to the proposed schedule the
period for which a license is renewed
is 4 months or less, the licensee may
within 30 days of the expiration date
of such renewed license file, in lieu
of renewal application (FCC Form
303), a written application under oath
for the next renewal of license which
shall consist of (1) a request that its
license be renewed and (2) a state-
ment that no substantial changes have
been made in its operations or in its
plans for future operations since its
last renewal application; or if changes
have been made or proposed, a state-
ment specifying such changes. Upon
review of such statement, the Com-
mission may grant a renewal of li-
cense for the full period provided for
in the rule; or, if the Commission re-
quires additional information, it may
■equire the filing of renewal applica-
tion (FCC Form 303).
BROADCASTING • Telecastin
3.632. Temporary extension of
station licenses. Where there is
pending before the Commission
any application, investigation, or
proceeding which, after hearing,
might lead to or make necessary
the modification of, revocation of,
or the refusal to renew an exist-
ing television license, the Commis-
sion may, in its discretion, grant
a temporary extension of such
license : Provided, however, That no
such temporary extension shall be
construed as a finding by the Com-
mission that the operation of any
television station thereunder will
serve public interest, convenience,
and necessity beyond the express
terms of such temporary exten-
sion of license: And provided fur-
ther, That such temporary exten-
sion of license will in nowise affect
or limit the action of the Com-
mission with respect to any pend-
ing application or proceeding.
3.633. License, simultaneous
modification and renewal. When an
application is granted by the Com-
mission necessitating the issuance
of a modified license less than 60
days prior to the expiration date
of the license sought to be modi-
fied, and an application for re-
newal of said license is granted
subsequent or prior thereto (but
within 30 days of expiration of the
present license), the modified li-
cense as well as the renewal li-
cense shall be issued to conform to
the combined action of the Com-
mission.
3.634. Assignment or transfer of
control — ( a ) Voluntary. Application
for consent to voluntary assign-
ment of a television station con-
struction permit or license or for
consent to voluntary transfer of
control of a corporation holding a
television station construction per-
mit or license shall be filed with
the Commission on FCC Form No.
314 (Assignment of License), FCC
Form No. 315 (Transfer of Con-
trol) or FCC Form No. 316 (Short
Form) at least 60 days prior to the
contemplated effective date of as-
signment or transfer of control.
(b) Pro forma. Assignment or
transfer application shall be filed
on FCC Form 316 where:
(1) There is an assignment from
an individual or individuals (in-
cluding partnerships) to a corpora-
tion owned and controlled by such
individuals or partnerships without
any substantial change in their
relative interests;
(2) There is an assignment from
a corporation to its individual
stock-holders without effecting any
substantial change in the disposi-
tion of their interests.
(3) There is an assignment or
transfer by which certain partners
or stockholders retire but no new
ones are brought in, provided that
the interest transferred is not a
controlling one;
(4) There is a corporate reor-
ganization which involves no sub-
stantial change in the beneficial
ownership of the corporation;
(5) There is an involuntary
transfer to an Executive, Admin-
istrator or other court appointed
officer caused by death or legal dis-
ability, except that this form does
not cover assignments (or trans-
fers) from the Executor, Adminis-
trator or other court appointed
officers to the ultimate beneficiary;
(6) There is an assignment or
transfer from a corporation to a
wholly owned subsidiary thereof or
vice versa, or where there is an as-
signment from a corporation to a
corporation owned or controlled by
the assignor stockholders without
substantial change in their inter-
ests;
(7) There is an assignment of
less than a controlling interest in
a partnership.
(c) Involuntary. In the event of
the death or legal disability of a
permittee or licensee, or a member
of a partnership, or a person di-
rectly or indirectly in control of a
corporation, which is a permittee or
licensee:
(1) The Commission shall be
notified in writing promptly of the
occurrence of such death or legal
disability, and
(2) Within thirty days after the
occurrence of such death or legal
disability, application on FCC Form
No. 316 shall be filed for consent to
involuntary transfer of control of
such corporation to a person or
entity qualified to succeed to the
foregoing interests under the laws
of the place having jurisdiction over
the estate involved.
3.635. Use of common antenna
site. No television license or re-
newal of a television license will
be granted to any person who owns,
leases, or controls a particular site
which is peculiarly suitable for
television broadcasting in a partic-
ular area and (a) which is not
available for use by other television
licensees; and (b) no other com-
parable site is available in the area;
and (c) where the exclusive use of
such site by the applicant or li-
censee would unduly limit the num-
ber of television stations that can
be authorized in a particular area
or would unduly restrict competi-
tion among television stations.
3.636. Multiple ownership, (a) No
person (including all persons under
common control) 12 shall, directly or
indirectly, own, operate, or control
more than one television broadcast
station that would serve substan-
tially the same area as another
television broadcast station owned,
operated, or controlled by such per-
son.
(b) No person (including all per-
sons under common control) shall,
directly or indirectly, own, operate,
or control more than one television
broadcast station, except upon a
showing (1) that such ownership,
operation, or control would foster
competition among television broad-
cast stations or provide a television
broadcasting service distinct and
separate from existing services,
and (2) that such ownership,
operation, or control would not re-
sult in the concentration of control
of television broadcasting facilities
in a manner inconsistent with pub-
lic interest, convenience, or neces-
sity; Provided however, That the
Commission will consider the own-
ership, operation, or control of
more than five television broadcast
stations to constitute the concentra-
tion of control of television broad-
casting facilities in a manner in-
consistent with public interest,
convenience, or necessity.
(c) Subparagraphs (a) and (b)
are not applicable to noncommer-
cial educational stations.
3.637. Alternate main trans-
mitters. The licensee of a televi-
sion broadcast station may be
licensed for alternate main trans-
mitters provided that a technical
need for such alternate transmit-
ters is shown and that the following
conditions are met:
(a) Both transmitters are located
at the same place.
(b) Both transmitters shall have
the same power rating.
(c) Both transmitters shall meet
the construction, installation, oper-
ation and performance require-
ments of this Subpart.
3.638. Auxiliary transmitter.
Upon showing that a need exists
for the use of auxiliary transmit-
ters in addition to the regular
transmitters of a television station,
a license therefor may be issued:
Provided, That:
(a) Auxiliary transmitters may
be installed either at the same loca-
tion as the main transmitters or at
another location.
(b) A licensed operator shall
be in control whenever auxiliary
transmitters are placed in opera-
tion.
(c) The auxiliary transmitters
shall be maintained so that they
may be put into immediate opera-
tion at any time for the following
purposes:
(1) The transmission of the reg-
ular programs upon the failure of
the main transmitters.
(2) The transmission of regular
programs during maintenance or
modification 13 work on the main
transmitters necessitating discon-
tinuance of their operation for a
period not to exceed five days.
(3) Upon request by a duly au-
thorized representative of the
Commission.
(d) The auxiliary transmitters
shall be tested at least once each
week to determine that they are in
proper operating condition and
that they are adjusted to . the
proper frequency, except that in
case of operation in accordance
with paragraph (c) of this section
during any week, the test in that
week may be omitted provided the
operation under paragraph (c) is
satisfactory. A record shall be
kept of the time and result of
each test operation under para-
graph (c).
(e) The auxiliary transmitters
shall be equipped with satisfactory
control equipment which will en-
able the maintenance of the fre-
quency emitted by the station
within the limits prescribed by the
regulations in this Subpart.
(f) The operating power of an
auxiliary transmitter may be less
than the authorized power of the
main transmitters, but in no event
shall it be greater than such power.
3.639. Changes in equipment and
antenna system. Licensees of tele-
vision broadcast stations shall ob-
serve the following provisions with
regard to changes in equipment
and antenna system:
(a) No changes in equipment
shall be made:
12 The word "control" as used herein is
not limited to majority stock owner-
ship but includes actual working con-
trol in whatever manner exercised.
13 This includes the equipment changes
which may be made without authority
as set forth elsewhere in the rules and
regulations or as authorized by the
Commission by letter or by construc-
tion permit. Where such operation is
required for periods in excess of 5
days, request therefor shall be in ac-
cordance with Section 1.324 of the
Commission's Rules.
April 14, 1952 Part II Final TV Report • Page 139
(1) That would result in the
emission of signals outside of the
authorized channel.
(2) That would result in the ex-
ternal performance of the trans-
mitter being in disagreement with
that prescribed in this Subpart.
(b) Specific authority upon filing
formal application therefor (FCC
Form No. 301 or such other form
as is provided therefor), is required
for any of the following changes:
(1) Changes involving an in-
crease or decrease in the power
rating of the transmitters.
(2) A replacement of the trans-
mitters as a whole.
(3) Change in the location of the
transmitting antenna.
(4) Change in antenna system,
including transmission line.
(5) Change in the power deliv-
ered to the antenna.
(6) Change in frequency control
and/ or modulation system.
(c) Other changes, except as
above provided for in this section
or in the provisions of this Sub-
part, may be made at any time
without the authority of the Com-
mission, provided that the Commis-
sion shall be promptly notified
thereof and such changes shall be
shown in the next application for
renewal of license.
3.640. Administrative changes in
authorizations. In the issuance of
television broadcast station au-
thorizations, the Commission will
specify the transmitter power out-
put and effective radiated power,
when calculated to the figures in
the ranges shown in Column (1)
below, to the accuracy indicated by
the corresponding figure in Column
(2) below. Power in decibels will
be specified to the nearest 0.1 dbk
and antenna heights above average
terrain will be specified to the
nearest 10 feet. Midway figures
will be authorized in the lower
alternative.
1.0— 3.0 kw
3 — 10.0 kw
10 — 30.0 kw
30 — 100.0 kw
100 — 300.0 kw
300 —1000.0 kw
General Operating Requirements
3.651. Time of operation, (a)
All television broadcast stations
will be licensed for unlimited time
operation. Each such station shall
maintain a regular program oper-
ating schedule as follows: not less
than two hours daily in any five
broadcast days per week and not
less "than a total of twelve hours
per week during the first eighteen
months of the station's operation;
not less than two hours daily in
any five broadcast days per week
and not less than a total of sixteen
hours, twenty nours and twenty-
four hours per week for each suc-
cessive six month period of opera-
tion, respectively; and not less
than two hours in each of the
seven days of the week and not
less than a total of twenty-eight
hours per week thereafter. "Opera-
tion" includes the period during
which a station is operated pur-
suant to special temporary au-
thority or during program tests, as
well as during the license period.
Time devoted to test patterns, or
to aural presentations accompanied
by the incidental use of fixed visual
images which have no substantial
relationship to the subject matter
of such aural presentations, shall
not be considered in computing
periods of program service. If, in
the event of an emergency due to
causes beyond the control of a
licensee, it becomes impossible to
continue operation, the Commis-
sion and the Engineer in Charge
of the radio district in which the
station is located shall be notified
in writing immediately after the
emergency develops and immedi-
ately after the emergency ceass
and operation is resumed.
(b) Noncommercial educational
television broadcast stations are
not required to operate on a regu-
lar schedule and no minimum num-
ber of hours of operation is spec-
ified; but the hours of actual oper-
ation during a license period shall
be taken into consideration in con-
sidering the renewal of non-com-
mercial educational television
broadcast licenses.
(c) (1) The aural transmitter of
a television station shall not be
operated separately from the visual
transmitter except for the follow-
ing purposes:
(1) For actual tests of station
equipment or actual experimenta-
tion in accordance with Section
3.666; and
(ii) For emergency "fills" in case
of visual equipment failure or un-
scheduled .and unavoidable delays
in presenting visual programs. In
such situations the aural trans-
mitter may be used to advise the
audience of difficulties and to
transmit for a short period pro-
gram material of such nature that
the audience will be enabled to
remain tuned to the station; for
example, music or news accom-
panying a test pattern or other
visual presentation.
(2) During periods of trans-
mission of a test pattern on the
visual transmitter of a television
station, aural transmission shall
consist only of a single tone or
series of variable tones. During
periods when still pictures or
slides are employed to produce
visual transmissions which are ac-
companied by aural transmissions,
the aural and visual transmissions
shall be integral parts of a pro-
gram or announcement and shall
have a substantial relationship to
each other: Provided, That nothing
herein shall preclude the transmis-
sion of a test pattern, still pictures
or slides for the following purposes
and periods:
(1) To accompany aural an-
nouncements of the station's pro-
gram schedule and aural news
broadcasts or news commentaries,
for a total period not to exceed one
hour in any broadcast day.
(ii) To accompany aural trans-
missions for a period of time not
to exceed fifteen minutes imme-
diately prior to the commence-
ment of a programming schedule.
Examples: (1) Duplication of
AM or FM programs on the aural
transmitter of a television station
while the same program is broad-
cast on the visual transmitter (i.e.,
a "simulcast") is consistent with
this paragraph.
(2) Duplication of AM or FM
programs on the aural transmitter
of a television station while a test
pattern is broadcast on the visual
transmitter is not consistent with
this paragraph, except for the
specific purposes and periods spec-
ified in paragraph (b)(2).
(3) A travel lecture in which the
words of the lecturer are broadcast
simultaneously with still pictures
or slides of scenes illustrating the
lecture, and a newscast in which
the words of the newscaster are
broadcast simultaneously with still
pictures or slides of the news
events, are examples of programs
in which the aural and visual trans-
missions are integral parts of the
same program having a substantial
relationship to each other, within
the meaning of paragraph (b) (2).
Mood music unrelated to the visual
transmission is not consistent with
this paragraph.
(4) The broadcast of a test pat-
tern accompanied by a musical
composition for the purpose of
demonstration, sale, installation or
orientation of television receivers,
or receiving antennas is not con-
sistent with this paragraph.
(5) Music accompanying the
transmission of a test pattern upon
which is visually imposed a moving
text consisting of continuous pro-
gram material, such as a running
newscast or news commentary, is
consistent with this paragraph.
(6) Music accompanying the
transmission of a test pattern upon
which is visually imposed a clock
indicating the time of day, or a
text that is changed at spaced
intervals, is not consistent with
this paragraph.
3.652. Station identification, (a)
A licensee of a television broadcast
station shall make station identi-
fication announcement (call letters
and location) at the beginning and
ending of each time of operation
and during the operation on the
hour. The announcement at the
beginning and ending of each time
of operation shall be by both aural
and visual' means. Other an-
nouncements may be by either
aural or visual means.
(b) Identification announcements
during operation need not be made
when to make such announcement
would interrupt a single consecu-
tive speech, play, religious service,
symphony concert, or any type of
production. In such cases, the
identification announcement shall
be made at the first interruption
of the entertainment continuity and
at the conclusion thereof.
3.653. Mechanical reproductions,
(a) Each program which consists
in whole or in part of one or more
mechanical reproductions, either
visual or aural, shall be accom-
panied by an appropriate an-
nouncement to that effect either
at the beginning or end of such
reproduction or at the beginning
or end of the program in which
such reproduction is used. No such
announcement shall be required
where a mechanical reproduction is
used for background music, sound
effects, station identification, pro-
gram identification (theme music
of short duration) or identification
of sponsorship of the program
proper.
(b) The exact form of identify-
ing announcement is not prescribed
but the language shall be clear and
in terms commonly used and under-
stood. The licensee shall not at-
tempt affirmatively to create the
impression that any program being
broadcast by mechanical reproduc-
tion consists of live talent.
3.654. Sponsored programs, an-
nouncement, (a) In the case of
each program for the broadcasting
of which money, services, or other
valuable consideration is either
directly or indirectly paid or prom-
ised to, or charged or received
by, any television broadcast station,
the station broadcasting such pro-
gram shall make, or cause to be
made, an appropriate announce-
ment that the program is spon-
sored, paid for, or furnished, either
in whole or in part.
(b) In the case of any political
program or any program involving
the discussion of public contro-
versial issues for which any films,
records, transcriptions, talent,
scripts, or other material or serv-
ices of any kind are furnished,
either directly or indirectly, to a
station as an inducement to the
broadcasting of such program, an
announcement shall be made both
at the beginning and conclusion of
such program on which such mate-
rial or services are used that such
films, records, transcriptions, tal-
ent, scripts, or other material or
services have been furnished to
such station in connection with the
broadcasting of such program:
Provided, however, That only one
such announcement need be made
in the case of any such program of
5 minutes' duration or less, which
announcement may be made either
at the beginning or conclusion of
the program.
(c) The announcement required
by this section shall fully and
fairly disclose the true identity of
the person or persons by whom or
in whose behalf such payment is
made or promised, or from whom
or in whose behalf such services
or other valuable consideration is
received, or by whom the material
or services referred to in paragraph
(b) of this section are furnished.
Where an agent or other person
contracts or otherwise makes ar-
rangements with a station on be-
half of another, and such fact is
known to the station, the an-
nouncement shall disclose the iden-
tity of the person or persons in
whose behalf such agent is acting
instead of the name of such agent.
(d) In the case of any program,
other than a program advertising
commercial products or services,
which is sponsored, paid for or
furnished, either in whole or in
part, or for which material or serv-
ices referred to in paragraph (b) of
this section are furnished, by a cor-
poration, committee, association or
other unincorporated group, the
announcement required by this sec-
tion shall disclose the name of such
corporation, committee, association
or other unincorporated group. In
each such case the station shall re-
quire that a list of the chief execu-
tive officers or members of the
executive committee or of the board
of directors of the corporation,
committee, association or other
unincorporated group shall be
made available for public inspec-
tion at one of the television broad-
cast stations carrying the program.
(e) In the case of programs ad-
vertising commercial products or
services, an announcement stating
the sponsor's corporate or trade
name or the name of the sponsor's
product shall be deemed sufficient
for the purposes of this section
Page 140 • April 14, 1952 Part II Final TV Report
BROADCASTING • Telecasting
■
and only one such announcement
need be made at any time during
the course of the program.
3.655. Rebroadcast. (a) The term
"rebroadcast" as used below means
reception by radio of the program u
of a television broadcast station,
and the simultaneous or subsequent
retransmission of such programs
by a broadcast station. The broad-
casting of a program relayed by
an auxiliary broadcast station li-
censed to the television broadcast
station is not considered a rebroad-
cast.
(b) The licensee of a television
broadcast station may, without fur-
ther authority of the Commission,
rebroadcast the program of a
'United States television broadcast
station, provided the Commission
is notified of the call letters of
each station rebroadcast and the
licensee certifies that express au-
thority has been received from the
licensee of the station originating
the program.15
(c) No licensee of a television
broadcast station shall rebroadcast
the program of any United States
radio station not designated in
paragraph (b) of this section with-
out written authority having first
been obtained from the Commission
upon application (informal) accom-
panied by written consent or cer-
tification of consent of the licensee
of the station originating the pro-
gram.16
3.656. Lotteries and give-away
programs.17 (a) An application for
construction permit, license, re-
newal of license, or any other au-
thorization for the operation of a
television broadcast station, will
not be granted where the applicant
proposes to follow or continue to
follow policy or practice of broad-
casting or permitting "the broad-
casting of any advertisement of or
information concerning any lottery,
gift enterprise, or similar scheme,
offering prizes dependent in whole
or in part upon lot or chance, or
any list of the prizes drawn or
awarded by means of any such
lottery, gift enterprise, or scheme,
whether said list contains any part
14 As used in this section, program in-
cludes any complete program or part
thereof.
15 The notice and certification of con-
sent shall be given within 3 days of
any single rebroadcast, but in case of
the regular practice of rebroadcasting
certain programs of a television broad-
cast station several times during a
license period, notice and certification
of consent shall be given for the en-
suing license period with the applica-
tion for renewal of license, or at the
beginning of such rebroadcast practice
if begun during a license period.
10 By Order No. 82, dated and effective
June 24, 1941, until further order of
the Commission, Section 3.655(c) is
suspended only insofar as it requires
prior written authority of the Commis-
sion for the rebroadcasting of pro-
grams originated for that express pur-
pose by U.S. Government radio
stations.
17 The Commission on September 21,
1949, adopted an order which read in
part as follows:
It is ordered, That, effective imme-
diately, the effective date of Sections
3.192, 3.292 and 3.692 [now Section
3.6561 of the Commission's rules is
hereby postponed until a date to be
fixed by further order, which shall be
at least thirty days after a final deci-
sion by the Supreme Court of the
United States, or thirty days after the
time within which an appeal to the
Supreme Court may be taken has ex-
pired without such an appeal being
taken, in pending litigation with re-
spect to these rules.
BROADCASTING • Telecasting
or all of such prizes." (See 18
U.S.C. sec. 1304.)
(b) The determination whether
a particular program comes within
the provisions of paragraph (a) of
this section depends on the facts
of each case. However, the Com-
mission will in any event consider
that a program comes within the
provisions of paragraph (a) of this
section if in connection with such
program a prize consisting of
money or thing of value is awarded
to any person whose selection is
dependent in whole or in part upon
lot or chance, if as a condition of
winning or competing for such
prize:
(1) Such winner or winners are
required to furnish any money or
thing of value or are required to
have in their possession any prod-
uct sold, manufactured, furnished
or distributed by a sponsor of a
program broadcast on the station
in question; or
(2) Such winner or winners are
required to be listening to or view-
ing the program in question on a
radio or television receiver; or
(3) Such winner or winners are
required to answer correctly a
question, the answer to which is
given on a program broadcast over
the station in question or where
aid to answering the question cor-
rectly is given on a program broad-
cast over the station in question.
For the purposes of this provision
the broadcasting of the question to
be answered over the television
station on a previous program will
be considered as an aid in answer-
ing the question correctly; or
(4) Such winner or winners are
required to answer the phone in a
prescribed manner or with a pre-
scribed phrase, or are required to
write a letter in a prescribed man-
ner or containing a prescribed
phrase, if the prescribed manner
of answering the phone or writing
the letter or the prescribed phrase
to be used over the phone or in the
letter (or an aid in ascertaining
the prescribed phrase or the pre-
scribed manner of answering the
phone or writing the letter) is, or
has been, broadcast over the station
in question.
3.657. Broadcasts by candidates
for public office — (a) Legally qual-
lified candidate. A "legally quali-
fied candidate" means any person
who has publicly announced that
he is a candidate for nomination
by a convention of a political party
or for nomination or election in a
primary, special, or general elec-
tion, municipal, county, state or
national, and who meets the qual-
ifications prescribed by the ap-
licable laws to hold the office for
which he is a candidate, so that he
may be voted for by the electorate
directly or by means of delegates
or electors, and who:
(1) Has qualified for a place on
the ballot, or
(2) Is eligible under the appli-
cable law to be voted for by sticker,
by writing in his name on the
ballot, or other method, and (i)
has been duly nominated by a
political party which is commonly
known and regarded as such, or (ii)
makes a substantial showing that
he is a bona fide candidate for
nomination or office, as the case
may be.
(b) General requirements. No
station licensee is required to per-
mit the use of its facilities by any
legally qualified candidate for pub-
lice office, but if any licensee shall
permit any such candidate to use
its facilities, it shall afford equal
opportunities to all other such
candidates for that office to use
such facilities: Provided, That such
licensee shall have no power of
censorship over the material broad-
cast by any such candidate.
(c) Rates and practices. The
rates, if any, charged all such can-
didates for the same office shall
be uniform and shall not be re-
bated by any means, directly or
indirectly; no licensee shall make
any discrimination in charges,
practices, regulations, facilities, or
services for or in connection with
the service rendered pursuant to
the regulations in this part, or
make or give any preference to any
candidate for public office or sub-
ject any such candidate to any
prejudice or disadvantage; nor
shall any licensee make any con-
tract or other agreement which
shall have the effect of permitting
any legally qualified candidate for
any public office to broadcast to
the exclusion of other legally quali-
fied candidates for the same public
office.
(d) Inspection of records. Every
licensee shall keep and permit pub-
lic inspection of a complete record
of all requests for broadcast time
made by or on behalf of candidates
for public office, together with an
appropriate notation showing the
disposition made by the licensee
of such requests, and the charges
made, if any, if request is granted.
3.658. Affiliation agreements. — -
(a) Exclusive affiliation of station.
No license shall be granted to a
television broadcast station having
any contract, arrangement, or un-
derstanding, express or implied,
with a network organization 18 un-
der which the station is prevented
or hindered from, or penalized for,
broadcasting the programs of any
other network organization.
(b) Territorial exclusivity. No
license shall be granted to a tele-
vision broadcast station having
any contract, arrangement, or un-
derstanding, express or implied,
with a network organization which
prevents or hinders another broad-
cast station serving substantially
the same area from broadcasting
the network's programs not taken
by the former station, or which
prevents or hinders another broad-
cast station serving a substantially
different area from broadcasting
any program of the network or-
ganization. This regulation shall
not be construed to prohibit any
contract, arrangement, or under-
standing between a station and a
network organization pursuant to
which the station is granted the
first call in its area upon the pro-
grams of the network organization.
(c) Term of affiliation. No li-
cense shall be granted to a tele-
vision broadcast station having any
contract, arrangement, or under-
standing, express or implied, with
a network organization which pro-
vides, by original terms, provisions
for renewal, or otherwise for the
affiliation of the station with the
network organization for a period
longer than 2 years : Provided, That
a contract, arrangement, or under-
standing for a period up to 2 years
may be entered into within 6
months prior to the commence-
ment of such period.
(d) Option time. No license shall
be granted to a television broad-
cast station which options for net-
work programs any time subject to
call on less than 56 days' notice, or
more time than a total of 3 hours 20
within each of four segments of
the broadcast day, as herein de-
scribed. The broadcast day is
divided into four segments, as fol-
lows: 8 a.m. to 1 p.m.; 1 p.m. to
6 p.m.; 6 p.m. to 11 p.m.; 11 p.m.
to 8 a.m.21 Such options may not
be exclusive as against other net-
work organizations and may not
prevent or hinder the station from
optioning or selling any or all of
the time covered by the option, or
other time, to other network or-
ganizations.
(e) Right to reject programs. No
license shall be granted to a tele-
vision broadcast station having any
contract, arrangement, or under-
standing, express or implied, with
a network organization which (a),
with respect to programs offered
pursuant to an affiliation contract,
prevents or hinders the station
from rejecting or refusing network
programs which the station rea-
sonably believes to be unsatisfac-
tory or unsuitable; or which (b)
with respect to network programs
so offered or already contracted
for, prevents the station from re-
jecting or refusing any program
which, in its opinion, is contrary
to the public interest, or from sub-
stituting a program of outstanding
local or national importance.
(f) Network ownership of sta-
tions. No license shall be granted
to a network organization, or to
any person directly or indirectly
controlled by or under common
control 22 of a network organiza-
tion, for a television broadcast
station in any locality where the
existing television broadcast sta-
tions are so few or of such unequal
desirability (in terms of coverage,
power, frequency, or other related
matters) that competition would
be substantially restrained by such
licensing.
18 The term "network organization" as
used herein includes national and re-
gional network organizations. See ch.
VII, J. of Report on Chain Broad-
casting.
10 As used in this section, an option is
any contract, arrangement, or under-
standing, express or implied, between
a station and a network organization
which prevents or hinders the station
from scheduling programs before the
network agrees to utilize the time
during which such programs are sched-
uled, or which requires the station to
clear time already scheduled when the
network organization seeks to utilize
the time.
20 All time options permitted under this
section must be specified clock hours,
expressed in terms of any time system
set forth in the contract agreed upon
by the station and network organiza-
tion. Shifts from daylight saving to
standard time or vice versa may or may
not shift the specified hours corre-
spondingly as agreed by the station and
network organization.
21 These segments are to be determined
for each station in terms of local time
at the location of the station but may
remain constant throughout the year
regardless of shifts from standard to
daylight saving time or vice versa.
22 The word "control" as used in this
section, is not limited to full control
but includes such a measure of control
as would substantially affect the avail-
ability of the station to other networks.
April 14, 1952 Part II Final TV Report • Page 141
(g) Dual network operation. No
license shall be issued to a tele-
vision broadcast station affiliated
with a network organization which
maintains more than one network
of television broadcast stations:
Provided, That this section shall
not be applicable if such networks
are not operated simultaneously,
or if there is no substantial over-
lap in the territory served by the
group of stations comprising each
such network.
(h) Control by networks of sta-
tion rates. No license shall be
granted to a television broadcast
station having any contract, ar-
rangement, or understanding, ex-
press or implied, with a network
organization under which the sta-
tion is prevented or hindered from,
or penalized for, fixing or altering
its rates for the sale of broadcast
time for other than the network's
programs.
3.659. Special rules relating to
contracts providing for reservation
of time upon sale of a station, (a)
No license, renewal of license, as-
signment of license, or transfer of
control of a corporate licensee shall
be granted or authorized to a tele-
vision broadcast station which has
a contract, arrangement or under-
standing, express or implied, pur-
suant to which, as consideration or
partial consideration for the as-
signment of license or transfer of
control, the assignor of a station
license or the transferor of stock,
where transfer of a corporate li-
censee is involved, or the nominee
of such assignor or transferor re-
tains any right of reversion of the
license or any right to the reas-
signment of the license in the fu-
ture, or reserves the right to use
the facilities of the station for
any period whatsoever.
(b) In the case of assignment of
license or transfer of control of a
corporate licensee approved by the
Commission before the effective
date of this section, February 15,
1949, involving a contract, arrange-
ment or understanding of the type
covered by paragraph (a) of this
section and the existence and
terms of which were fully disclosed
to the Commission at the time of
execution, the Commission will give
consideration to the issuance of a
license despite the existence of
such contract, arrangement or un-
derstanding, if the parties thereto
modify such contract within 6
months from the effective date of
this section. Such modifications
will be considered on the facts of
each case but no such modification
will be approved unless the modi-
fied contract contains at least the
following provisions:
(1) A maximum limitation of
the time subject to reservation so
that no more than 12 hours per
week shall be subject to reserva-
tion, of which no more than 4
hours shall be on any given day.
(2) A clause providing that the
licensee reserves the right to re-
ject or refuse programs which he
reasonably believes to be unsatis-
factory or unsuitable or for which,
in his opinion, a program of out-
standing local or national impor-
tance should be substituted, but
provision may be made for the
substitution of other television
time for programs so rejected or
for the payment at the station
card rate for the time made un-
available.
(3) A prohibition against the
resale or reassignment of any of
the broadcast time reserved by
such modified contract.
(4) An express negation of any
right with respect to reversion or
reassignment of license.
(5) An express provision setting
forth a definite expiration date of
the contract, arrangement or un-
derstanding. Such expiration date
shall not extend beyond February
15, 1964, and shall in no event
extend beyond the expiration date
originally provided for in any such
contract, agreement or understand-
ing, in the event that such expira-
tion date is a date prior to Feb-
ruary 15, 1964.
(6) An express provision giving
to the licensee the right to termi-
nate the contract, arrangement or
understanding for substantial
cause, including, but not limited
to the assignment of license or the
transfer of control of a corporate
licensee, consistent disagreement
over programs between the parties,
or the acquisition of a network
affiliation by the licensee, upon the
payment of a lump sum or periodic
payments, and providing that the
amount initially fixed shall there-
after decrease as the amount of
time reserved is decreased by per-
formance of the contract. Any
such payment should not be so
unduly large as to constitute in
practice an effective deterrent to
the licensee exercising the right.
In determining whether the amount
is unduly large, the Commission
will consider the amount by which
consideration in return for the
transfer of the station was de-
creased by reason of the reserva-
tion of time or the present value
of the television time still reserved
and unused as of the date of the
exercise of the right of termina-
tion.
3.660. Station license, posting
of. The original of each station
license shall be posted in the
transmitter room.
3.661. Operator requirements.
One or more licensed radio-tele-
phone first class operators shall be
on duty at the place where the
transmitting apparatus of each
station is located and in actual
charge thereof whenever it is being
operated. The original license (or
FCC Form No. 759) of each station
operator shall be posted at the
place where he is on duty. The
licensed operator on duty and in
charge of a television broadcast
transmitter may, at the discretion
of the licensee, be employed for
other duties or for the operation
of another station or stations in
accordance with the class of opera-
tor's license which he holds and
by the rules and regulations gov-
erning such stations. However,
such duties shall in nowise inter-
fere with the operation ofthe
broadcast transmitter.
3.662. Inspection of tower, lights
and associated control equipment.
The licensee or permittee of any
television broadcast station which
has an antenna structure requiring
illumination pursuant to the provi-
sions of Section 303 (q) of the
Communications Act of 1934, as
amended:
(a) (1) Shall make an observa-
tion of the tower lights at least
once each 24 hours either visually
or by observing an automatic and
properly maintained indicator de-
signed to register any failure of
such lights, to insure that all such
lights are functioning properly as
required; or alternatively,
(2) Shall provide and properly
maintain an automatic alarm sys-
tem designed to detect any failure
of such lights and to provide indi-
cation of such failure to the li-
censee.
(b) Shall report immediately by
telephone or telegraph to the near-
est Airways Communication Sta-
tion or office of Civil Aeronautics
Administration any observed or
otherwise known failure of a code
or rotating beacon light or top
light not corrected within thirty
minutes, regardless of the cause of
such failure. Further notification
by telephone or telegraph shall be
given immediately upon resumption
of the required illumination.
(c) Shall inspect at intervals not
to exceed three months all auto-
matic or mechanical control de-
vices, indicators and alarm sys-
tems associated with the tower
lighting to insure that such appa-
ratus is functioning properly.
3.663 Logs; Maintenance of. The
licensee or permittee of each tele-
vision station shall maintain pro-
gram and operating logs and shall
require entries to be made as fol-
lows:
(a) In the program log:
(1) An entry of the time each
station identification announce-
ment (call letters and location) is
made.
(2) An entry briefly describing
each program broadcast, such as
"music," "drama," "speech," etc.,
together with the name or title
thereof and the sponsor's name,
with the time of the beginning
and ending of the complete pro-
gram. If a mechanical reproduc-
tion, either visual or aural, is used,
the entry shall show the exact
nature thereof and the time it is
announced as a mechanical repro-
duction. If a speech is made by a
political candidate, the name and
political affiliations of such speak-
er shall be entered.
(3) An entry showing that each
sponsored program broadcast has
been announced as sponsored, paid
for, or furnished by the sponsor;
or that the broadcast is under the
auspices of a non-profit educational
organization other than the li-
censee or permittee.
(4) An entry showing, for each
program of network origin, the
name of the network originating
the program.
(b) In the operating log:
(1) An entry of the time the
station begins to supply power to
the antenna, and the time it stops.
(2) An entry of the time the
program begins and ends.
(3) An entry of each interrup-
tion to the carrier wave, its cause,
and duration.
(4) An entry of the following
each 30 minutes:
(i) Operating constants of last
radio stage of the aural transmit-
ter (total plate current and plate
voltage).
(ii) Transmission line meter
readings for both transmitters.
(Hi) Frequency monitor read-
ings.
(5) Log of experimental opera-
tion during experimental period
(if regular operation is maintained
during this period, the above logs
shall be kept).
(i) A log must be kept of all
operation during the experimental
period. If the entries required
above are not applicable thereto,
then the entries shall be made so
as to describe the operation fully.
(c) Where an antenna and an-
tenna supporting structure (s) is
required to be illuminated, the li-
censee or permittee shall make en-
tries in the radio log as follows:
(1) The time the tower lights
are turned on and off each day if
manually controlled.
(2) The time the daily check of
proper operation of the tower
lights was made.
(3) In the event of any observed
or otherwise known failure of a
tower light:
(i) Nature of such failure.
(ii) Date and time the failure
was observed, or otherwise noted.
(iii) Date, time and nature of
the adjustments, repairs, or re-
placements that were made.
(iv) Identification of Airways
Communication Station (Civil
Aeronautics Administration) noti-
fied of the failure of any code or
rotating beacon light not corrected
within thirty minutes, and the date
and time such notice was given.
(v) Date and time notice was
given to the Airways Communica-
tion Station (Civil Aeronautics
Administration) that the required
illumination was resumed.
(4) Upon completion of the
periodic inspection required at
least once each three months:
(i) The date of the inspection
and the condition of all tower
lights and associated tower light-
ing control devices, indicators and
alarm systems.
(ii) Any adjustments, replace-
ments, or repairs made to insure
compliance with the lighting re-
quirements and the date such ad-
justments, replacements, or repairs
were made.
3.664. (a) Logs, retention of.
Logs of television broadcast sta-
tions shall be retained by the li-
censee or permittee for a period of
two years; Provided, however,
That logs involving communica-
tions incident to a disaster or
which include communications in-
cident to or involved in an investi-
gation by the Commission and
concerning which the licensee or
permittee has been notified, shall
be retained by the licensee or per-
mittee until he is specifically au-
thorized in writing by the Com-
mission to destroy them; Provided
Further, That logs incident to or
involved in any claim or complaint
of which the licensee or permittee
has notice shall be retained by the
licensee or permittee until such
claim or complaint has been fully
satisfied or until the same has been
barred by statute limiting the time
for the filing of suits upon such
claims.
(b) Logs, by whom kept. Each
log shall be kept by the person or
persons competent to do so, having
actual knowledge of the facts re-
quired, who shall sign the log
when starting duty and again when
Page 142 • April 14, 1952 Part II Final TV Report
BROADCASTING • Telecasting
going off duty. The logs shall be
made available upon request by an
authorized representative of the
Commission.
(c) Log form. The log shall be
kept in an orderly manner, in suit-
able form, and in such detail that
the data required for the particu-
lar class of station concerned are
readily available. "Key letters or
abbreviations may be used if
proper meaning or explanation is
contained elsewhere in the log.
(d) Correction of logs. No log
or portion thereof shall be erased,
obliterated, or wilfully destroyed
within the period of retention pro-
vided by the rules. Any necessary
correction may be made only by
the person originating the entry
who shall strike out the erroneous
portion, initial the correction made,
and indicate the date of correction.
(e) Rough logs. Rough logs may
be transcribed into condensed
form, but in such case, the orig-
inal log or memoranda and all por-
tions thereof shall be preserved
and made a part of the complete
log.
3.665. Station inspection. The
licensee of a television broadcast
station shall make the station
available for inspection by repre-
sentatives of the Commission at
any reasonable hour.
3.666. Experimental operation.
Television broadcast stations may
(upon informal application) con-
duct technical experimentation di-
rected to the improvement of tech-
nical phases of operation and for
such purposes may utilize a signal
other than the standard television
signal subject to the following con-
ditions:
(a) That the licensee complies
with the provisions of Section 3.651
with regard to the minimum num-
ber of hours of transmission with
a standard television signal.
(b) That no transmissions are
radiated outside of the authorized
channel and subject to the condi-
tion that no interference is caused
to the transmissions of a standard
television signal by other television
broadcast stations.
(c) No charges either direct or
indirect shall be made by the li-
censee of a television broadcast
station for the production or trans-
mission of programs when con-
ducting technical experimentation.
3.667. Discontinuance of opera-
tion. The licensee of each station
shall notify the Commission in
Washington, D. C, and the Engi-
neer in Charge of the radio district
where such station is located of per-
manent discontinuance of opera-
tion at least two days before oper-
ation is discontinued. The licensee
shall, in addition, immediately for-
ward the station license and other
instruments of authorization to
the Washington, D. C, office of
the Commission for cancellation.
Technical Standards
3.681. Definitions—
(a) Amplitude modulation (AM).
A system of modulation in which
the envelope of the transmitted
wave contains a component similar
to the wave form of the signal to
be transmitted.
(b) Antenna height above aver-
age terrain. The average of the
J antenna heights above the terrain
1 from two to ten miles from the
antenna. (In general, a different
antenna height will be determined
in each direction from the antenna.
The average of these various
heights is considered as the an-
tenna height above average ter-
rain.)
(c) Antenna power gain. The
square of the ratio of the root-
mean-square free space field in-
tensity produced at one mile in the
horizontal plane, in millivolts per
meter for one kilowatt antenna
input power to 137.6 mv/m. This
ratio should be expressed in deci-
bels (db). (If specified for a par-
ticular direction, antenna power
gain is based on the field strength
in that direction only.)
(d) Aspect ratio. The numeri-
cal ratio of the frame width to
frame height, as transmitted.
(e) Aural transmitter. The radio
equipment for the transmission of
the aural signal only.
(f) Black level. The amplitude
of the modulating signal corre-
sponding to the scanning of a
black area in the transmitted pic-
ture.
(g) Center frequency (aural).
(1) The average frequency of
the emitted wave when modu-
lated by a sinusoidal signal.
(2) The frequency of the
emitted wave without modula-
tion.
(h) Color field. Scanning-
through the picture area once in
the chosen scanning pattern and
in each of the primary colors.
In the line interlaced scanning pat-
tern of two to one, the scanning
of the alternate lines of the picture
area once in each of the primary
colors.
(i) Color frame. Scanning all of
the picture area once in each of the
primary colors. In the line inter-
laced scanning pattern of two to
one, a color frame consists of two
color fields.
(j) Color transmission. The
transmission of color television
signals which can be reproduced
with different values of hue, sat-
uration, and luminance.
(k) Effective radiated power.
The product of the antennae peak
input power and the antenna
power gain. This product should
be expressed in kilowatts and in
decibels above one kilowatt (dbk).
(If specified for a particular direc-
tion, effective radiated power is
based on the antenna power gain
in that direction only. The licensed
effective radiated power is based
on the average antenna power gain
for each horizontal plane direc-
tion.)
(1) Field. Scanning through the
picture area once in the chosen
scanning pattern and in a single
color. In the line interlaced scan-
ning pattern of two to one, the
scanning of the alternate lines of
the picture area once in a single
color.
(in) Frame. Scanning all of the
picture area once in a single color.
In the line interlaced scanning pat-
tern of two to one, a frame con-
sists of two fields.
(n) Free space field intensity.
The field intensity that would exist
at a point in the absence of waves
reflected from the earth or other
reflecting objects.
(o) Frequency modulation (FM).
A system of modulation where the
instantaneous radio frequency
varies in proportion to the instan-
taneous amplitude of the modulat-
ing signal (amplitude of modulat-
ing signal to be measured after
pre-emphasis, if used) and the in-
stantaneous radio frequency is in-
dependent of the frequency of the
modulating signal.
(p) Frequency swing. The in-
stantaneous departure of the fre-
quency of the emitted wave from
the center frequency resulting from
modulation.
(q) Interlaced scanning. A scan-
ning process in which successively
scanned lines are spaced an integral
number of line widths, and in
which the adjacent lines are
scanned during successive cycles of
the field frequency.
(r) Monochrome transmission.
The transmission of television sig-
nals which can be reproduced in
gradations of a single color only.
(s) Negative transmission.
Where a decrease in initial light
intensity causes an increase in the
transmitted power.
(t) Peak power. The power over
a radio frequency cycle corre-
sponding in amplitude to syn-
chronizing peaks.
(u) Percentage modulation. As
applied to frequency modulation,
the ratio of the actual frequency
swing to the frequency swing de-
fined as 100 percent modulation,
expressed in percentage. For the
aural transmitter of television
broadcast stations, a frequency
swing of ±25 kilocycles is denned
as 100 percent modulation.
(v) Polarization. The direction
of the electric field as radiated
from the transmitting antenna.
(w) Positive transmission. Where
an increase in initial light inten-
sity causes an increase in the
transmitted power.
(x) Progressive scanning. A
scanning process in which scan-
ning lines trace one dimension sub-
stantially parallel to a side of the
picture area and in which succes-
sively traced lines are adjacent.
(y) Scanning. The process of
analyzing successively, according
to a predetermined method, the
light values of picture elements
constituting the total picture area.
(z) Scanning line. A single con-
tinuous narrow strip of the picture
area containing highlights, shad-
ows, and halftones, determined by
the process of scanning.
(aa) Standard television signal.
A signal which conforms to the
television transmission standards.
(bb) Synchronization. The main-
tenance of one operation in step
with another.
(cc) Television broadcast band.
The frequencies in the band ex-
tending from 54 to 890 megacycles
which are assignable to television
broadcast stations. These frequen-
cies are 54 to 72 megacycles (chan-
nels 2 through 4), 76 to 88 mega-
cycles (channels 5 and 6), 174 to
216 megacycles (channels 7 through
13), and 470 to 890 megacycles
(channels 14 through 83).
(dd) Television broadcast sta-
tion. A station in the television
broadcast band transmitting simul-
taneous visual and aural signals
intended to be received by the
general public.
(ee) Television channel. A band
of frequencies 6 megacycles wide in
the television broadcast band and
designated either by number or by
the extreme lower and upper fre-
quencies.
(ff) Television transmission
standards. The standards which
determine the characteristics of a
television signal as radiated by a
television broadcast station.
(gg) Television transmitter. The
radio transmitter or transmitters
for the transmission of both visual
and aural signals.
(hh) Vestigial sideband trans-
mission. A system of transmission
wherein one of the generated side-
bands is partially attenuated at the
transmitter and radiated only in
part.
(ii) Visual frequency. The fre-
quency of the signal resulting from
television scanning.
(jj) Visual transmitter. The ra-
dio equipment for the transmission
of the visual signal only.
(kk) Visual transmitter power.
The peak power output when trans-
mitting a standard television sig-
nal.
3.682 Transmission standards
and changes
(a) Transmission standards
(1) The width of the television
broadcast channel shall be six
megacycles per second.
(2) The visual carrier shall be
located 4.5 megacycles lower in
frequency than the aural center
frequency.
(3) The aural center frequency
shall be located 0.25 megacycles
lower than the upper frequency
limit of the channel.
(4) The visual transmission
amplitude characteristic shall be
in accordance with the chart
designated as Appendix C, Fig-
ure 3.
(5) For monochrome trans-
mission the number of scanning
lines per frame shall be 525,
interlaced two to one in succes-
sive fields. The frame fre-
quency shall be 30, the field fre-
quency 60, and the line frequency
15,750 per second.
(6) For color transmissions
the number of scanning lines per
frame shall be 405, interlaced
two to one in successive fields of
the same color. The frame fre-
quency shall be 72, the field fre-
quency 144, the color frame fre-
quency 48, and the line frequency
29,160 per second.
(7) The aspect ratio of the
transmitted television picture
shall be 4 units horizontally to 3
units vertically.
(8) During active scanning
intervals, the scene shall be
scanned from left to right hori-
zontally and from top to bottom
vertically, at uniform velocities.
(9) A carrier shall be modu-
lated within a single television
channel for both picture and
synchronizing signals, the two
signals comprising different mod-
ulation ranges in amplitude, in
accordance with the charts des-
ignated as Appendix C, Figures
3 and 4.
(10) A decrease in initial
light intensity shall cause an in-
crease in radiated power (nega-
tive transmission).
(11) The black level shall be
represented by a definite car-
rier level, independent of light
and shade in the picture.
(12) The pedestal level (nor-
mal black level) shall be trans-
mitted at 75 percent (with a
tolerance of plus or minus 2.5
BROADCASTING • Telecasting April 14, 1952 Part II Final TV Report • Page 143
percent) of the peak carrier am-
plitude.
(13) The level at maximum
luminance shall be 15% or less
of the peak carrier level.
(14) The signals radiated
shall have horizontal polariza-
tion.
(15) A radiated power of the
aural transmitter not less than
50 percent nor more than 150
percent of the peak radiated
power of the video transmitter
shall be employed.
(16) Variation of output. The
peak-to-peak variation of trans-
mitter output within one frame
of video signal due to all causes,
including hum, noise, and low-
frequency response, measured at
both synchronizing peak and
pedestal level, shall not exceed 5
percent of the average synchro-
nizing peak signal amplitude.23
(17) Black level. The black
level should be made as nearly
equal to the pedestal as the state
of the art will permit. If they
are made essentially equal, satis-
factory operation will result and
improved techniques will later
lead to the establishment of the
tolerance if necessary.23
(18) Brightness characteristics.
The transmitter output shall
vary in substantially inverse
logarithmic relation to the
brightness of the subject. No
tolerances are set at this time.23
(19) The color sequence for
color transmission shall be re-
peated in the order red, blue,
green, in successive fields.
(20) The transmitter color
characteristics for color trans-
mission shall be such as to re-
produce the transmitted colors
as correctly as the state of the
art will permit on a receiver hav-
ing the following trichromatic
co-efficients, based on the stand-
ardized color triangle of the In-
ternational Commission on Illu-
minations:
Red Blue Green
X = 0.674 X = 0.122 X = 0.227
y = 0.326 y = 0.142 y = 0.694
When equal amplitudes of red
blue, and green are transmitted,
such a receiver will furnish a
white corresponding to illumin-
ant C with the trichromatic co-
efficients x = .310 and y = .316.
(b) Changes in transmission
standards. The Commission will
consider the question whether a
proposed change or modification of
transmission standards adopted for
television would be in the public
interest, convenience and necessity,
upon petition being filed by the
person proposing such change or
modification, setting forth the fol-
lowing:
(1) The exact character of the
change or modification proposed;
(2) The effect of the proposed
change or modification upon all
other transmission standards that
have been adopted by the Com-
mission for television broadcast
stations;
(3) The experimentation and
field tests that have been made
to show that the proposed change
or modification accomplishes an
improvement and is technically
feasible;
(4) The effect of the proposed
change c ication in the
ject to change
3 best practice
ate of the art.
c-ed pending a
adopted standards upon opera-
tion and obsolescence of receiv-
ers;
(5) The change in equipment re-
quired in existing television
broadcast station for incorpor-
ating the proposed change or
modification in the adopted stand-
ards; and
(6) The facts and reasons upon
which the petitioner bases his con-
clusion that the proposed change
or modification would be in the
public interest, convenience, and
necessity.
Should a change or modification
in the transmission standards be
adopted by the Commission, the
effective date thereof will be de-
termined in the light of the con-
sidrations mentioned in subpara-
graph (4) above.
3.683 Field intensity contours,
(a) In the authorization of tele-
vision broadcast stations, two field
intensity contours are considered.
These are specified as Grade A
and Grade B and indicate the ap-
proximate extent of coverage over
average terrain in the absence of
interference from other television
stations. Under actual conditions,
the true coverage may vary greatly
from these estimates because the
terrain over any specific path is
expected to be different from the
average terrain on which the field
strength charts were based. The
required field intensities, F(50, 50),
in decibels above one microvolt per
meter (dbu) for the Grade A and
Grade B contours are as follows:24
Grade A Grade B
Channels 2- 6 68 dbu 47 dbu
Channels 7-13 71 dbu 56 dbu
Channels 14-83 74 dbu 64 dbu
(b) The field intensity contours
provided for herein shall be con-
sidered for the following purposes
only:
(1) In the estimation of cover-
age resulting from the selection
of a particular transmitter site
by an applicant for a television
station.
(2) In connection with problems
of coverage arising out of appli-
cation of Section 3.636 of the
Rules.
(3) In connection with problems
of coverage arising out of appli-
cation of Section 3.658(b) of the
Rules.
(4) In determining compliance
with Section 3.658(a) of the
Rules concerning the minimum
field intensity to be provided over
the principal community to be
served.
3.684 Prediction of coverage
(a) All predictions of coverage
made pursuant to this paragraph
shall be made without regard to
interference and shall be made
only on the basis of estimated
a: These items
but are consi
under the pre
They will not
further determi/
Page 144 • ,
21 It should be realized that the F(50,
50) curves when used for Channels 14-83
are not based on measured data at
distances beyond about 30 miles.
Theory would indicate that the field
intensities for Channels 14-83 should
decrease more rapidly with distance be-
yond the horizon than for Channels
2-6, and modification of the curves for
Channels 14-83 may be expected as a
result of measurements to be made at
a later date. For these reasons, the
curves should be used with apprecia-
tion of their limitations in estimating
levels of field intensity. Further, the
actual extent of service will usually be
less than indicated by these estimates
due to interference from other sta-
tions. Because of these factors, the
predicted field intensity contours give
no assurance of service to any specific
percentage of receiver locations within
the distances indicated. In licensing
proceedings these variations will not
be considered.
field intensities. The peak power of
the visual signal is used in mak-
ing predictions of coverage.
(b) Predictions of coverage shall
be made only for the same pur-
poses as relate to the use of field
intensity contours as specified in
Section 3.683(b).
(c) In predicting the distance to
the field intensity contours, the F
(50,50) field intensity charts (Ap-
pendix C, Figures 5 and 6) shall
be used. If the 50% field intensity
is defined as that value exceeded for
50% of the time, these F( 50,50)
charts give the estimated 50% field
intensities exceeded at 50% of the
locations in decibels above one
microvolt per meter. The charts
are based on an effective power of
one kilowatt radiated from a half-
wave dipole in free space, which
produces an unattenuated field
strength at one mile of about 103
db above one microvolt per meter
(137.6 millivolts per meter). To
use the charts for other powers,
the sliding scale associated with the
charts should be trimmed and used
as the ordinate scale. This sliding
scale is placed on the charts with
the appropriate gradation for power
in line with the horizontal 40 db
line on the charts. The right edge
of the scale is placed in line with
the appropriate antenna height
gradations, and the charts then be-
come direct reading (in uv/m and
in db above 1 uv/m) for this power
and antenna height. Where the
antenna height is not one of those
for which a scale is provided, the
signal strength or distance is de-
termined by interpolation between
the curves connecting the equidis-
tant points. Dividers may be used
in lieu of the sliding scale. In pre-
dicting the distance to the Grade
A and Grade B field intensity con-
tours, the effective radiated power
to be used is that in the horizontal
plane in the pertinent direction. In
predicting other field intensities
over areas not in the horizontal
plane, the effective radiated power
to be used is the power in the direc-
tion of such areas; the appropriate
vertical plane radiation pattern
must, of course, be considered in
determining this power.
(d) The antenna height to be used
with these charts is the height of
the radiation center of the antenna
above the average terrain along the
radial in question. In determining
the average elevation of the ter-
rain, the elevations between 2 and
10 miles from the antenna site are
employed. Profile graphs must be
drawn for at least eight radials
from the proposed antenna site.
These profiles should be prepared
for each radial beginning at the
antenna site and extending to 10
miles therefrom. Normally, the
radials are drawn for each 45° of
azimuth; however, where feasible,
the radials should be drawn for
angles along which roads tend to
follow. (The latter method may
be helpful in obtaining topographi-
cal data where otherwise unavail-
able, and is particularly useful in
connection with mobile field inten-
sity measurements of the station
and the correlation of such meas-
urements with predicted field inten-
sities.) In each case, one or more
radials must include the principal
city or cities to be served, par-
ticularly in cases of rugged terrain,
even though the city may be more
than 10 miles from the antenna
site. The profile graph for each
radial should be plotted by contour
intervals of from 40 to 100 feet
and, where the data permits, at
least 50 points of elevation (gen-
erally uniformly spaced) should be
used for each radial. In instances
of very rugged terrain where the
use of contour intervals of 100 feet
would result in several points in a
short distance, 200- or 400-foot
contour intervals may be used for
such distances. On the other hand,
where the terrain is uniform or
gently sloping the smallest contour
interval indicated on the topo-
graphic map (see below) should be
used, although only relatively few
points may be available. The pro-
file graphs should indicate the
topography accurately for each
radial, and the graphs should be
plotted with the distance in miles
as the abscissa and the elevation in
feet above mean sea level as the
ordinate. The profile graphs should
indicate the source of the topo-
graphical data employed. The
graph should also show the eleva-
tion of the center of the radiating
system. The graph may be plotted
either on rectangular coordinate
paper on or special paper which
shows the curvature of the earth.
It is not necessary to take the
curvature of the earth into consid-
eration in this procedure, as this
factor is taken care of in the charts
showing signal intensities. The av-
erage elevation of the 8-mile dis-
tance between 2 and 10 miles from
the antenna site should then be
determined from the profile graph
for each radial. This may be ob-
tained by averaging a large num-
ber of equally spaced points, by
using a planimeter, or by obtain-
ing the median elevation (that ex-
ceeded for 50 percent of the dis-
tance) in sectors and averaging
these values.
(e) In instances where it is de-
sired to determine the area in
square miles within the Grade A
and Grade B field intensity con-
tours, the area may be determined
from the coverage map by plani-
meter or other approximate means;
in computing such areas, exclude
(i) areas beyond the borders of the
United States, and (ii) large bodies
of water, such as ocean areas,
gulfs, sounds, bays, large lakes,
etc., but not rivers.
(f) In cases where the terrain
in one or more directions from the
antenna site departs widely from
the average elevation of the 2 to
10 mile sector, the prediction meth-
od may indicate contour distances
that are different from what may
be expected in practice. For ex-
ample, a mountain ridge may in-
dicate the practical limit of service
although the prediction method
may indicate otherwise. In such
cases the prediction method should
be followed, but a supplemental
showing may be made concerning
the contour distances as determined
by other means. Such supple-
mental showing should describe the
procedure employed and should in-
clude sample calculations. Maps
of predicted coverage should in-
clude both the coverage as pre-
dicted by the regular method and
as predicted by a supplemental
method. When measurements of
area are required, these should in-
clude the area obtained by the
regular prediction method and the
area obtained by the supplemental
1952 Part II Final TV Report
BROADCASTING • Telecasting
method. In directions where the
terrain is such that special prob-
lems may arise, a supplemental
1 showing- of expected coverage must
be included together with a de-
scription of the method used in
? 'predicting such coverage. In spe-
™ 'cial cases, the Commission may re-
!e' 'quire additional information as to
terrain and coverage.
(g) In the preparation of the
profile graphs previously described,
the elevations or contour intervals
shall be taken from the United
States Geological Survey Topo-
graphic Quadrangle Maps for all
areas for which such maps are
available. If such maps are not
published for the area in question,
the next best topographic informa-
tion should be used. Topographic
data may sometimes be obtained
from State and municipal agencies.
Data from Sectional Aeronautical
Charts (including bench marks) or
^ Irailroad depot elevations and high-
way elevations from road maps
'-may be used where no better infor-
mation is available. In cases where
limited topographic data is avail-
table, use may be made of an alti-
meter in a car driven along roads
extending generally radially from
the transmitter site.
1 Ordinarily the Commission will
not require the submission of
]f topographical maps for areas be-
yond 15 miles from the antenna
site, but the maps must include
the principal city or cities to be
served. If it appears necessary,
additional data may be requested.
United States Geological Survey
Topographic Quadrangle Maps may
ii-Jbe obtained from the Department
>y of the Interior, Geological Survey,
d- Washington, D. C. Sectional Aero-
x-j nautical Charts are available from
the Department of Commerce,
Coast and Geodetic Survey, Wash-
ington, D. C.
3.685 Transmitter location and
antenna system, (a) The transmit-
ter location shall be chosen so that,
Dn the basis of the effective radi-
lated power and antenna height
above average terrain employed,
;the following minimum field inten-
sity in decibels above one microvolt
per meter (dbu) will be provided
over the entire principal commu-
lity to be served:
(b) Location of the antenna at
i point of high elevation is neces-
sary to reduce to a minimum the
ihadow effect on propagation due
;o hills and buildings which may
•educe materially the intensity of
he station's signals. In general,
he transmitting antenna of a sta-
ion should be located at the most
:entral point at the highest eleva-
ion available. To provide the best
legree of service to an area, it is
lsually preferable to use a high
mtenna rather than a low antenna
vith increased transmitter power.
?he location should be so chosen
hat line-of-sight can be obtained
rom the antenna over the prin-
ipal city or cities to be served;
n no event should there be a major
bstruction in this path. The an-
enna must be constructed > so that
t is as clear as possible of sur-
ounding buildings or objects that
rould cause shadow problems. It
5 recognized that topography,
hape of the desired service area,
nd population distribution may
make the choice of a transmitter
location difficult. In such cases,
consideration may be given to the
use of a directional antenna system,
although it is generally preferable
to choose a site where a nondirec-
tional antenna may be employed.
(c) In cases of questionable an-
tenna locations it is desirable to
conduct propagation tests to in-
dicate the field intensity expected
in the principal city or cities to be
served and in other areas, particu-
larly where severe shadow prob-
lems may be expected. In con-
sidering applications proposing the
use of such locations, the Commis-
sion may require site tests to be
made. Such tests should be made
in accordance with the measure-
ment procedure hereafter described,
and full data thereon must be sup-
plied to the Commission. Test
transmitters should employ an an-
tenna having a height as close as
possible to the proposed antenna
height, using a balloon or other
support if necessary and feasible.
Information concerning the author-
ization of site tests may be ob-
tained from the Commission upon
request.
(d) Present information is not
sufficiently complete to establish
"blanket areas" of television broad-
cast stations. A "blanket area"
is that area adjacent to a trans-
mitter in which the reception of
other stations is subject to inter-
ference due to the strong signal
from this station. The authoriza-
tion of station construction in areas
where blanketing is found to be
excessive will be on the basis that
the applicant will assume full re-
sponsibility for the adjustment of
reasonable complaints arising from
excessively strong signals of the
applicant's station or take other
corrective action.
(e) A directional antenna is con-
sidered to be an antenna that is
designed or altered for the purpose
of obtaining a noncircular radiation
pattern. Directional antennas may
not be used for the purpose of re-
ducing minimum mileage separa-
tion requirements but may be em-
ployed for the purpose of improv-
ing service or for the purpose of
using a particular site; the provi-
sions under which they may be
authorized are as follows:
(1) Directional antennas with a
ratio of minimum to maxi-
mum radiation in the hori-
zontal plane of more than
10 decibels will not be per-
mitted.
(2) The minimum effective radi-
ated power in any horizontal
direction shall meet the
minimum power require-
ments of Section 3.614 and
Appendix C, Figure 1.
(3) The effective radiated power
in any horizontal or vertical
direction may not exceed the
maximum values permitted
by Section 3.614 and Appen-
dix C, Figures 2(a) and
2(b).
(4) The maximum effective radi-
ated power in any direction
above the horizon shall be as
low as the state of the art
permits and may not exceed
the effective radiated power
in the horizontal direction in
the same vertical plane.
(f) Applications proposing the
use of directional antenna systems
must be accompanied by the follow-
ing:
(1) Complete description of the
proposed antenna system.
(2) Orientation of array with
respect to true north; time
phasing of fields from ele-
ments (degrees leading or
lagging) ; space phasing of
elements (in feet and de-
grees); and ratio of fields
from elements.
(3) Horizontal and vertical plane
radiation patterns showing
the free space field intensity
in millivolts per meter at one
mile and the effective radi-
ated power, in dbk, for each
direction. The method by
which the radiation patterns
were computed or measured
shall be fully described, in-
cluding formulas used, equip-
ment employed, sample cal-
culations and tabulations of
data. Sufficient vertical plane
patterns shall be included to
indicate clearly the radiation
characteristics of the an-
tenna above and below the
the horizontal plane. The
horizontal plane pattern
shall be plotted on polar co-
ordinate paper with refer-
ence to true north. The
vertical plane patterns shall
be plotted on rectangular co-
ordinate paper with refer-
ence to the horizontal plane.
(4) Name, address, and quali-
fications of the engineer
making the calculations.
(g) Applications proposing the
use of television broadcast anten-
nas within 200 feet of other tele-
vision broadcast antennas operating
on a channel within 20 percent in
frequency of the proposed channel,
or proposing the use of television
broadcast antennas on channels 5
or 6 within 200 feet of FM broad-
cast antennas, must include a show-
ing as to the expected effect, if
any, of such proximate operation.
(h) Where simultaneous use of
antennas or antenna structures is
proposed, the following provisions
shall apply:
(1) In cases where it is proposed
to use a tower of a standard
broadcast station as a sup-
porting structure for a tele-
vision broadcast antenna, an'
appropriate application for
changes in the radiating
system of the standard
broadcast station must be
filed by the licensee thereof.
A formal application (FCC
Form 301) will be required
if the proposal involves sub-
stantial change in the phy-
sical height or radiation
characteristics of the stand-
ard broadcast antennas;
otherwise an informal ap-
plication will be acceptable.25
An application may be re-
quired for other classes of
stations when the tower is
to be used in connection with
a television station.
(2) When the proposed televi-
sion antenna is to be mounted
on a tower in the vicinity
of a standard broadcast di-
rectional array and it ap-
pears that the operation of
the directional antenna sys-
tem may be affected, an en-
gineering study must be filed
with the television applica-
tion concerning the effect of
the television antenna on
the directional pattern. Re-
adjustment and field inten-
sity measurements of the
standard broadcast station
may be required following
construction of the television
antenna,
(i) The provisions of Part 17 of
the Commission's Rules shall gov-
ern the construction, marking and
lighting requirements of antenna
structures used by television broad-
cast stations. In the event a com-
mon tower is used by two or more
licensees or permittees for anten-
na and/or antenna supporting pur-
poses, the licensee or permittee who
is owner of the tower shall assume
full responsibility for the installa-
tion and maintenance of any
painting and/or lighting require-
ments. In the event of snared
ownership, one licensee or permit-
tee shall assume such responsibili-
ty and advise the Commission ac-
cordingly.
3.686. Measurements for rule
making purposes and upon request
of the Commission, (a) Except as
provided for in Section 3.612 above,
television broadcast stations shall
not be protected against any type
of interference or propagation ef-
fect. Persons desiring to submit
testimony, evidence, or data to the
Commission for the purpose of
showing that the technical stand-
ards contained in this Subpart do
not properly reflect any given types
of interference or propagation ef-
fects may do so only in appropriate
rule making proceedings to amend
such technical standards. Persons
making field intensity measure-
ments for formal submission to the
Commission in rule making pro-
ceedings, or making such measure-
ments upon the request of the
Commission, should comply with
the procedure for making such
measurements as outlined below:
(b) Measurements made to de-
termine field intensities of televi-
sion broadcast stations should be
made with mobile equipment along
roads which are as close and simi-
lar as possible to the radials show-
ing topography which were sub-
mitted with the application for
construction permit.26 Suitable
measuring equipment and a con-
tinuous recording device must be
employed, the chart of which is
either directly driven from the
speedometer of the automobile in
which the equipment is mounted or
so arranged that distances and
identifying landmarks can be readi-
ly noted. The measuring equip-
ment must be calibrated against
recognized standards of field inten-
sity and so constructed that it will
maintain an acceptable accuracy
of measurement while in motion or
when stationary. The equipment
should be so operated that the
recorder chart can be calibrated
directly in field intensity in order
to facilitate analysis of the chart.
The receiving antenna must be
horizontally polarized and should
be nondirectional.
(c) Mobile measurements should
be made with a minimum chart
speed of 3 inches per mile and
preferably 5 or 6 inches per mile.
Locations shall be noted on the
recorder chart as frequently as nec-
essary to fix definitely the relation
26 In case of doubt, an informal appli-
cation (letter) together with complete
engineering data should be submitted.
26 Cluster and spot measurements may
also be submitted, if accompanied by
a complete showing of the procedures
employed.
BROADCASTING • Telecasting
April 14, 1952 Part II Final TV Report • Page 145
between the measured field inten-
sity and the location. The time
constant of the equipment should
be such as to permit adequate anal-
ysis of the charts, and the time
constant employed shall be shown.
Measurements should be made to
a point on each radial well beyond
the particular contour under inves-
tigation.
(d) While making field intensity
measurements either the visual or
the aural transmitter may be used.
If the visual transmitter is used,
it is recommended that a black
picture be transmitted or that the
transmitter be operated at black
level without synchronization
peaks. Operation at a power
somewhat less than black level is
permissible but too great a reduc-
tion in power is not recommended
due to the difficulty of recording
weak signals. In any event, an
appropriate factor shall be used
to convert the readings obtained
to the field strength that would
exist on synchronization peaks
while operating at the authorized
power.
(e) After the measurements are
completed, the recorder chart
should be divided into not less than
15 sections on each equivalent
radial from the station. The field
intensity in each section of the
chart should be analyzed to deter-
mine the field intensity received 50
percent of the distance (median
field) throughout the section, and
this median field intensity associ-
ated with the corresponding sector
of the radial. The field intensity
figures must be corrected for a
receiving antenna elevation of 30
feet and for any directional effects
of the automobile and receiving an-
tenna not otherwise compensated.
This data should be plotted for each
radial, using log-log coordinate
paper with distance as the abscissa
and field intensity as the ordinate.
A smooth curve should be drawn
through these points (of median
fields for all sectors) and this
curve used to determine the dis-
tance of the desired contour. The
distances obtained for each radial
may then be plotted on the map
of predicted coverage or on polar
coordinate paper (excluding water
areas, etc.) to determine the serv-
ice and interference areas of a
station.
(f) In certain cases the Com-
mission may desire more informa-
tion or recordings and in these
instances special instructions will
be issued.
(g) Data obtained in conjunction
with field intensity measurements
shall be submitted to the Com-
mission in affidavit form in tripli-
cate, including the following:
(1) Map or maps showing the
roads or points where meas-
urements were made, the
service and/or interference
areas determined by the
prediction method and by
the measurements, and any
unusual terrain characteris-
tics existing in these areas.
The maps, preferably of a
type showing topography in
the area, should show the
Grade A and Grade B field
intensity contours.
(2) If a directional transmitting
antenna is employed, a dia-
gram on polar coordinate
paper showing the predicted
free space field intensity in
millivolts per meter at one
mile in all directions.
(3) A full description of the pro-
cedures and methods em-
ployed, including the type of
equipment, the method of
installation and operation,
and calibration procedures.
(4) Complete data obtained dur-
ing the survey, including
calibration. (Only the orig-
inal or one photostatic copy
of the recording tapes, or
representative samples, need
be submitted.)
(5) Antenna system and power
employed during the survey.
(6) Name, address, and quali-
fications of the engineer or
engineers making the meas-
urements.
3.687 Transmitters and associ-
ated equipment.
(a) Visual transmitter.
(1) The overall attenuation char-
acteristics of the transmit-
ter, measured in the antenna
transmission line after the
vestigial sideband filter (if
used), shall not be greater
than the following amounts
below the ideal demodulated
curve. (See Appendix C,
Figure 7.)
2 db at 0.5 Mc
2 db at 1.25 Mc
3 db at 2.0 Mc
6 db at 3.0 Mc
12 db at 3.5 Mc
The curve shall be substan-
tially smooth between these
specified points, exclusive of
the region from 0.75 Mc to
1.25 Mc."
(2) The field strength or voltage
of the lower sideband, as
radiated or dissipated and
measured as described in (3)
below, shall not be greater
than — 20 db for a modu-
lating frequency of 1.25 Mc
or greater.28
(3) The attenuation characteris-
tics of a visual transmitter
shall be measured by appli-
cation of a modulating signal
to the transmitter input
terminals in place of the
normal composite television
video signal. The signal ap-
plied shall be a composite
signal composed of a syn-
chronizing signal to estab-
lish peak output voltage plus
a variable frequency sine
wave voltage occupying the
interval between synchron-
izing pulses. The axis of the
sine wave in the composite
signal observed in the output
monitor shall be maintained
at an amplitude 0.5 of the
voltage at synchronizing
peaks. The amplitude of
the sine wave input shall be
held at a constant value.
This constant value should
be such that at no modu-
lating frequency does the
maximum excursion of the
sine wave, observed in the
composite output signal
monitor, exceed the value
0.75 of peak output voltage.
The amplitude of the 100-
kilocycle sideband shall be
measured and designated
zero db as a basis for com-
parison. The modulation
27 Output measurement shall be made
with the transmitter operating into a
dummy load of pure resistance and the
demodulated voltage measured across
this load. The ideal demodulated
curve is that shown in Appendix C,
Figure 7.
signal frequency shall then
be varied over the desired
range and the field strength
or signal voltage of the cor-
responding sidebands meas-
ured. As an alternate meth-
od of measuring, in those
cases in which the automa-
tic d-c insertion can be re-
placed by manual control,
the above characteristic may
be taken by the use of a
video sweep generator and
without the use of pedestal
synchronizing pulses. The
d-c level shall be set for
midcharacteristic operation.28
(4) The radio frequency signal,
as radiated, shall have an
envelope as would be pro-
duced by a modulating sig-
nal in conformity with Ap-
pendix C, Figure 4, as modi-
fied by vestigial sideband
operation specified by Ap-
pendix C, Figure 3.
(5) The time interval between
the leading, edges of succes-
sive horizontal pulses shall
vary less than one half of
one percent of the average
interval.
(6) The rate of change of the
frequency of recurrence of
the leading edges of the hori-
zontal synchronizing signals
shall not be greater than
0.15 percent per second, the
frequency to be determined
by an averaging process car-
ried out over a period of not
less than 20, nor more than
100 lines, such lines not to
include any portion of the
vertical blanking signal.
(7) Sufficient monitoring equip-
ment shall be employed to
determine whether the visual
signal complies with the re-
quirements of this Subpart.
(b) Aural transmitter.
(1) The transmitter shall oper-
ate satisfactorily with a fre-
quency swing of ± 25 kilo-
cycles, which is considered
100 percent modulation. It
is recommended, however,
that the transmitter be de-
signed to operate satisfac-
torily with a frequency swing
of at least ±40 kilocycles.
(2) The transmitting system
(from input terminals of
microphone pre - amplifier,
through audio facilities at
the studio, through tele-
phone lines or other circuits
between studio and transmit-
ter, through audio facilities
at the transmitter, and
through the transmitter, but
excluding equalizers for the
the correction of deficiencies
in microphone response)
shall be capable of trans-
mitting a band of frequen-
cies from 50 to 15,000 cycles.
Pre-emphasis shall be em-
ployed in accordance with
the impedance-frequency
characteristic of a series in-
ductance-resistance network
having a time constant of 75
microseconds. (See Appen-
28 Field strength measurements are de-
sired. It is anticipated that these may
not yield data which are consistent
enough to prove compliance with the
attenuation standards prescribed above.
In that case, measurements with a
dummy load of pure resistance, to-
gether with data on the antenna char-
acteristics, shall be taken in place of
overall field measurements. The "syn-
chronizing signal" referred to in these
paragraphs means either a standard
synchronizing wave form or any pulse
that will properly set the peak.
dix C, Figure 8.) The devia-
tion of the system response
from the standard pre-em-
phasis curve shall lie be-
tween two limits as shown
by Appendix C, Figure 8.
The upper of these limits
shall be uniform (no devia-
tion) from 50 to 15,000
cycles. The lower limit shall
be uniform from 100 to 7,500
cycles, and three db below
the upper limit; from 100 to
50 cycles the lower limit
shall fall from three db
limit at a uniform rate of
one db per octave (4 db at
50 cycles); From 7,500 to
15,000 cycles the lower limit
shall fall from 3 db limit
at a uniform rate of two db
per octave (5 db at 15,000
cycles).
(3) At any modulating fre-
quency between 50 and
15,000 cycles and at modula-
tion percentages of 25 per-
cent, 50 percent, and 100
percent, the combined audio
frequency harmonics meas-
ured in the output of the
system shall not exceed the
r oot-mean-squ are values
given in the following table:
Distortion
Modulation frequency (Percent)
50 to 100 cycles 3.5
100 to 7,500 cycles 2.5
7,500 to 15,000 cycles 3.0
(i) Measurement shall be
made employing 75 mi-
crosecond de-emphasis in
the measuring equip-
ment and 75 microsec-
ond pre-emphasis in the
transmitting equipment,
and without compression
if a compression ampli-
fier is employed. Har-
monics shall be included
to 30 kc.29
(ii) It is recommended that
none of the three main
divisions of the system
(transmitter, studio to
transmitter circuit, and
audio facilities) contri-
bute over one-half of
these percentages, since
at some frequencies the
total distortion may be-
come the arithmetic sum
of the distortions of the
divisions.
(4) The transmitting system out-
put noise level (frequency
modulation) in the band of
50 to 15,000 cycles shall be
at least 55 db below the au-
dio frequency level repre-
senting a frequency swing of
±25 kc.30
(5) The transmitting system out-
put noise level (amplitude
modulation) in the band of
50 to 15,000 cycles shall be
at least 50 db below the level-
representing 100 percent
amplitude modulation.30
(6) If a limiting or compression
amplifier is employed, pre-
29 Measurements of distortion using de-
emphasis in the measuring equipment
are not practical at the present time;
for the range 7,500 to 15,000 cycles for;
25 and 50 percent modulation. There-
fore, measurements should be made atj
100 percent modulation and on at leasti
the following modulating frequencies:
50, 100, 400, 1,000, 5,000. 10,000 and|
15,000 cycles. At 25 and 50 percent
modulation, measurements should be
made on at least the following modu
lating frequencies: 50, 100, 400, 1,000
and 5,000 cycles.
30 For the purpose of these
ments, the visual transmitter should be T:
inoperative since the exact amount of S; ;
noise permissible from that source is fre0
not known at this time.
Page 146 • April 14, 1952 Part II Final TV Report
BROADCASTING • Telecasting
Hi
caution should be maintained
in its connection in the cir-
cuit due to the use of pre-
emphasis in the transmitting
system.
(7) A modulation monitor shall
be in operation at the aural
transmitter. The percentage
of modulation of the aural
transmissions shall be main-
tained as high as possible
consisstent with good qual-
ity of transmission and good
broadcast practice and in no
case less than 85 percent nor
more than 100 percent on
peaks of frequent recurrence
during any selection which
normally is transmitted at
the highest level of the pro-
> gram under consideration,
(c) Requirements applicable to
oth visual and aural transmitters.
(1) Automatic means shall be
provided in the visual trans-
mitter to maintain the car-
rier frequency within one
kilocycle of the authorized
frequency; automatic means
shall be provided in the aural
transmitter to maintain the
carrier frequency within four
kilocycles of the assigned
aural carrier frequency or,
alternatively, 4.5 megacycles
above the actual visual car-
rier frequency within five
kilocycles. When required by
Section 3.606, the visual and
aural carrier frequencies are
to be offset in frequency by
10 kilocycles (plus or minus,
as indicated) from the nor-
mal carrier frequencies.31
(2) The transmitters shall be
equipped with suitable indi-
cating instruments for the
determination of operating
power and with other instru-
ments necessary for proper
adjustment, operation, and
maintenance of the equip-
ment.
(3) Adequate provision shall be
made for varying the output
power of the transmitters
to compensate for excessive
variations in line voltage or
for other factors affecting
the output power.
(4) Adequate provisions shall be
provided in all component
parts to avoid overheating at
the rated maximum output
powers.
(5) Frequency monitors for the
visual and aural transmit-
ters, independent of the fre-
quency control of the trans-
mitters, shall be in opera-
tion at the transmitters.
(6) In the event the visual moni-
toring equipment, the aural
modulation monitor, or the
visual or aural frequency
monitor becomes defective,
the station may be operated
without such equipment
pending its repair or replace-
ment for a period not in ex-
cess of 60 days without
Television broadcast stations author-
ed as of April 1, 1952, are permitted
frequency tolerance of 0.002% from
le assigned visual and aural carrier
•equencies until April 1, 1953.
ROADCASTING • Telecasting
further authority of the
Commission, Provided,
That—
(i) Appropriate entries shall
be made in the operat-
ing log of the station to
show the date and time
the equipment was re-
moved from and re-
stored to service.
(ii) The Engineer in Charge
of the radio district in
which the station is lo-
cated shall be notified
both immediately after
the equipment is found
to be defective and im-
mediately after the re-
paired or replacement
equipment has been in-
stalled and is function-
ing properly.
(iii) During the period when
the station is operated
without the aural modu-
lation monitor or the
visual monitoring equip-
ment, the licensee shall
provide other suitable
means for insuring that
the aural modulation is
maintained within the
tolerance prescribed in
subparagraph b(7)
above and that the vis-
ual signal is maintained
in accordance with the
requirements of this
Subpart.
(iv) During the period when
the station is operated
without the visual or
aural frequency moni-
tor, the respective car-
rier frequency shall be
compared with an ex-
ternal frequency source
of known accuracy at
sufficiently frequent in-
tervals to insure that
the frequency is main-
tained within the toler-
ance prescribed in (1)
above. An entry shall be
made in the station log
as to the method used
and the results thereof.
(v) If the conditions beyond
the control of the licen-
see or permittee prevent
the restoration of the
monitor or monitoring
equipment to service
within the above allowed
period, an informal re-
quest in accordance with
Section 1.332(d) may be
filed with the Engineer
in Charge of the radio
district in which the sta-
tion is located for such
additional time as may
be required to complete
repairs of the defective
instrument or equip-
ment.
(d) Construction. In general, the
transmitters shall be mounted
either on racks and panels or in
totally enclosed frames protected
as required by article 810 of the
National Electrical Code,32 and as
set forth below:
(1) Means shall be provided for
making all tuning adjust-
ments, requiring voltages in
excess of 350 volts to be ap-
plied to the circuit, from the
front of the panels with all
access doors closed.
(2) Proper bleeder resistors or
other automatic means shall
be installed across all the
capacitor banks to lower any
voltage which may remain
accessible with access door
open to less than 350 volts
within two seconds after the
access door is opened.
(3) All plate supply and other
high voltage equipment, in-
cluding transformers, filters,
rectifiers and motor genera-
tors, shall be protected so as
to prevent injury to operat-
ing personnel.
(i) Commutator guards shall
be provided on all high
voltage rotating machin-
ery- Coupling guards
should be provided on
motor generators.
(ii) Power equipment and
control panels of the
transmitters shall meet
the above requirements
(exposed 220-volt A. C.
switching equipment on
the front of the power
control panels is not rec-
ommended but is not
prohibited).
(iii) Power equipment lo-
cated at a television
broadcast station not di-
rectly associated with
the transmitters (not
purchased as part of
same), such as power
distribution panels, are
not subject to the provi-
sions of this Subpart.
(4) The following provisions
shall be applicable to meter-
ing equipment:
(i) All instruments having
more than 1,000 volts
potential to ground on
the movement shall be
protected by a cage or
cover in addition to the
regular case. (Some in-
struments are designed
by the manufacturers to
operate safely with volt-
ages in excess of 1,000
volts on the movement.
If it can be shown by
the manufacturer's ra-
ting that the instrument
will operate safely at
the applied potential,
additional protection is
not necessary.)
(ii) In case the plate volt-
meters are located on
the low potential side of
the multiplier resistors
with the high potential
terminal of the instru-
ments at or less than
1,000 volts above ground,
no protective case is re-
quired. However, it is
good practice to protect
voltmeters subject to
more than 5,000 volts
with suitable over-volt-
age protective devices
across the instrument
terminals in case the
winding opens.
(iii) Transmission line meters
and any other radio fre-
quency instrument
which may be necessary
for the operator to read
shall be so installed as
to be read easily and
accurately without the
operator having to risk
contact with circuits
carrying high potential
radio frequency energy.
(e) Wiring and Shielding.
(1) The transmitter panels or
units shall be wired in ac-
cordance with standard prac-
tice, such as insulated leads
properly cabled and sup-
ported, coaxial cables, or
rigid bus bar properly in-
sulated and protected.
(2) Wiring between units of the
transmitters, with the excep-
tion of circuits carrying
radio frequency energy or
video energy, shall be in-
stalled in conduits or ap-
proved fiber or metal race-
ways to protect it from me-
chanical injury.
(3) Circuits carrying radio fre-
quency or video energy be-
tween units shall be coaxial
cables, two wire balanced
lines, or properly shielded
lines.
(4) All stages or units shall be
adequately shielded and fil-
tered to prevent interaction
and radiation.
(5) The frequency and modula-
tion monitors and associated
radio frequency lines to the
transmitter shall, be thor-
oughly shielded.
(f ) Auxiliary transmitters. Aux-
iliary transmitters may not exceed
the power rating of the main
transmitters. As a general guide,
specifications for auxiliary trans-
mitters should conform as much as
possible to those of the main trans-
mitters. No requirements are set
forth at this time.
(g) Installation.
(1) The installation of transmit-
ting equipment shall be made
in suitable quarters.
(2) Suitable facilities shall be
provided for the welfare and
comfort of the operator.
April 14, 1952 Part II Final TV Report • Page 147
32 The pertinent sections of article 810
of the National Electrical Code read as
follows: "8191. General— Transmitters
shall comply with the following:
"a. Enclosing. — The transmitter
shall be enclosed in a metal frame or
grille, or separated from the oper-
ating space by a barrier or other
equivalent means, all metallic parts
of which are effectually connected to
ground.
"b. Grounding of controls. — All ex-
ternal metallic handles and controls
accessible to the operating personnel
shall be effectually grounded. No
circuit in excess of 150 volts shall
have any parts exposed to direct con-
tact. A complete dead-front type of
switchboard is preferred.
"c. Interlocks on doors. — All access
doors shall be provided with inter-
locks which will disconnect all volt-
ages in excess of 350 volts when any
door is opened."
(h) Spare tubes.
(1) A spare tube of every type
employed in the transmitters
and the frequency and modu-
lation monitors shall be kept
on hand at the equipment lo-
cation. When more than one
tube of any type is em-
ployed, the following table
determines the number of
spares of that type required:
Number of each type Spares
employed: required
1 or 2 1
3 to 5 2
6 to 8 3
9 or more 4
(2) An accurate circuit diagram
and list of required spare
tubes, as furnished by the
manufacturer of the equip-
ment, shall be supplied and
retained at the transmitter
location.
(i) Operation.
(1) Spurious emissions, includ-
ing radio frequency harmon-
ics, shall be maintained at as
low a level as the state of the
art permits.
(2) If a limiting or compression
amplifier is used in conjunc-
tion with the aural transmit-
ter, due operating precau-
tions should be maintained
because of pre-emphasis in
the transmitting system.
(j) Studio equipment. Studio
equipment shall be subject to all
the above requirements where ap-
plicable, except as follows:
(1) If properly covered by an un-
derwriters' certificate, it will
be considered as satisfying
safety requirements.
(2) Section 8191 of article 810
of the National Electrical
Code shall apply for voltages
only in excess of 500 volts.
(3) No specific requirements are
made relative to the design
and acoustical treatment of
studios. However, the de-
sign of studios, particularly
the main studio, shall be
compatible with the required
performance characteristics
of television broadcast sta-
tions.
3.688. Indicating instruments, (a)
Each television broadcast station
shall be equipped with indicating
instruments for measuring the
direct plate voltage and current of
the last radio stage of the visual
and aural transmitters and the
transmission line radio frequency
current, voltage, or power of both
transmitters; such instruments
shall conform to the specifications
therefor set forth in this Subpart.
(b) The following requirements
and specifications shall apply to
indicating instruments used by
Page 148 • April 14, 1952 Part
television broadcast stations in
compliance with (a) above:
(1) Length of scale shall be not
less than 2 3/10 inches.
(2) Accuracy shall be at least 2
percent of the full scale
reading.
(3) Scale shall have at least 40
divisions.
(4) Full scale reading shall be
not greater than five times
the minimum normal indi-
cation.
(5) No specifications are pre-
scribed at this time regard-
ing the peak indicating de-
vice required by Section
3.689(b).
(c) Any required instrument, the
accuracy of which is questionable,
shall not be employed. Repairs and
calibration of instruments shall be
made by the manufacturer, or by
an authorized instrument repair
service of the manufacturer, or by
some other properly qualified or
equipped instrument repair service.
In any case, the repaired instru-
ment must be supplied with a cer-
tificate of calibration.
(d) Recording instruments may
be employed in addition to the in-
dicating instruments to record the
direct plate current and/or voltage
to the last radio stage provided
that they do not affect the opera-
tion of the circuits or accuracy of
the indicating instruments. If the
records are to be used in any pro-
ceeding before the Commission, as
representative of operation, the
accuracy must be the equivalent of
the indicating instruments and the
calibration shall be cheeked at such
intervals as to insure the retention
of such accuracy.
(e) The function of each instru-
ment used in the equipment shall
be clearly and permanently shown
on the instrument itself or on the
panel immediately adjacent thereto.
(f ) In the event that any one of
the indicating instruments re-
quired by subparagraph (a) of this
Section becomes defective when no
substitute which conforms with the
required specifications is available,
the station may be operated with-
out the defective instrument pend-
ing its repair or replacement for a
period not in excess of 60 days;
Provided, That—
(1) Appropriate entries shall be
made in the operating log of
the station, showing the date
and time the meter was re-
moved from and restored to
service.
(2) The Engineer in Charge of
the radio district in which
the station is located shall
be notified both immediately
after the instrument is found
to be defective and immedi-
[ Final TV Report
ately after the repaired or
replacement instrument has
been installed and is func-
tioning properly.
(3) If the defective instrument
is a plate voltmeter or plate
ammeter in the last radio
stage, the operating power
shall be maintained by
means of the radio frequency
transmission line meter.
(4) If conditions beyond the
control of the licenses pre-
vent the restoration of the
meter to service within the
above allowed period, infor-
mal request may be filed in
accordance with Section
1.332(d) with the Engineer
in charge of the radio dis-
trict in which the station is
located for such additional
time as may be required to
complete repairs of the de-
fective instrument.
3.689 Operating power.
(a) Determination:
(1) Visual transmitter. — The op-
erating power of the visual
transmitter shall be deter-
mined at the output terminal
of the vestigial sideband fil-
ter, if such filter is used;
otherwise, at the transmitter
output terminal. The aver-
age power shall be measured
while operating into a dummy
load of substantially zero
reactance and a resistance
equal to the transmission
line surge impedance, while
transmitting a standard
black television picture. The
peak power shall be the
power obtained by this meth-
od, multiplified by the factor
1.68. During- this measure-
ment the direct plate voltage
and current of the last radio
stage and the peak output
voltage or current shall be
read for use below.
(2) Aural transmitter. — The op-
erating power of the aural
transmitter shall be deter-
mined by the indirect meth-
od. This is the product of the
plate voltage (Ep) and the
plate current (Ip) of the last
radio stage, and an efficiency
factor, F; that is:
Operating power=EpxIpxF
(i) The efficiency factor, F,
shall be established by
the transmitter manu-
facturer for each type
transmitter for which he
submits data to the
Commission, and shall
be shown in the instruc-
tion books supplied to
the customer with each
transmitter. In the case
BROA
of composite equipment
the factor F shall be
furnished to the Com
mission by the applican
along with a statemen
of the basis used in de
termining such factor.
(b) Maintenance:
(1) Visual transmitter. — Th<
peak power shall be moni j
tored by a peak reading de
vice which reads proportion
ally to voltage, current, o|
power in the radio frequency
line, the meter to be eali'l
brated during the measure
ment described in subpara
graph (a)(1) of this Section
The operating power as s<
monitored shall be main
tained as near as practicable
to the authorized operating
power and shall not exceec
the limits of 10 percenl
above and 20 percent below
the authorized power excepl
in emergencies. As a furthei
check, both the plate voltage
and plate current of the out-
put stage shall be measured
with a standard black tele-
vision picture with the trans-
mitter operating into the
antenna. These values must
agree substantially with cor-
responding readings taken
under paragraph (a)(1) o^
this Section.
(2) Aural transmitter. — The op-
erating power of the aural
transmitter shall be main-
tained as near as practicable
to the authorized operating
power, and shall not exceed
the limits of 10 percent
above and 20 percent below
the authorized power except
in emergencies.
(3) Reduced power. — In the
event it becomes impossible
to operate with the author-
ized power, the station may
be operated with reduced
power for a period of 10 days
or less provided the Com-
mission and the Engineer in
Charge of the radio district
in which the station is lo-
cated shall be notified in
writing immediately there-
after and also upon the re-
sumption of the normal oper-
ating power.33
33 See Part O of the Commission's Rules!
for addresses of the Commission's Engi-;
neering Field Offices.
(CASTING • Telecasting
APPENDIX B
Table I
MINUTES
TO
DECIMAL
PARTS OF
A
DEGREE
Minutes
Degrees
Minutes
Degrees
Minutes
Degrees
1
0.01667
21
0.35
41
0.68333
P
.03333
22
.36667
42
.70
3
.05
23
.38333
43
.71667
4
.06667
24
.40
44
.73333
5
.08333
25
.41667
45
.75
6
.10
26
.43333
46
.76667
.11667
27
.45
47
.78333
e
.13333
28
.46667
48
.80
9
.15
29
.48333
49
.81667
10
.16667
30
.50
50
.83333
11
.18333
31
.51667
51
.85
12
.20
32
.53333
52
.86667
h
.21667
33
.55
53
.88333
14
.23333
34
.56667
54
.90
15
.25
35
.58333
55
.91667
16
.26667
36
.60
56
.93333
17
.28333
37
.61667
57
.95
18
.30
38
.63333
58
.96667
19
.31667
39
.65
59
.98333
20
.33333
40
.66667
60
1.00
SECONDS
TO
DECIMAL
PARTS OF
A
DEGREE
Seconds
Degrees
Seconds
Degrees
Seconds
Degrees
1
0.00028
21
0.00583
41
0.01139
2
.00056
22
.00611
42
.01167
3
.00083
23
.00639
43
.01194
4
.00111
24
.00667
44
.01222
5
.00139
25
.00694
45
.0125
6
.00167
26
.00722
46
.01278
H .
.00194
27
.0075
47
.01306
8
.00222
28
.00778
48
.01333
9
.0025
29
.00806
49
.01361
10
.00278
30
.00833
50
.01389
11
.00306
31
.00861
51
.01417
.00333
32
.00889
52
.01444
13
.00361
33
.00917
53
.01472
14
.00389
34
.00994
54
.015
.00417
35
.00972
55
.01528
.00444
36
.01
56
.01556
.00472
37
.01028
57
.01583
.005
38
.01056
58
.01611
19
.00528
39
.01083
59
.01639
20
.00556
40
.01111
60
.01667
APPENDIX B
Table II
MILES PER DEGREE OF LATITUDE DIFFERENCE
Middle
Statute
Middle
Statute
Latitude
Miles
Latitude
Miles
25°
0 '
68.828
40°
0 '
68.992
30
68.833
30
68.998
26
0
68.837
41
0
69.004
30
68.842
30
69.011
27
0
68.847
42
0
69.017
30
68.852
30
69.023
28
0
68.857
42
0
69.029
30
68.862
30
69.035
29
0
68.867
44
0
69.041
30
68.873
30
69.047
30
0
30
68.878
68.883
45
0
30
69.053
69.060
31
0
68.889
46
0
69.066
30
68.894
30
69.072
32
0
68.899
47
0
69.078
30
68.905
30
69.084
33
0
68.911
48
0
69.090
30
68.916
30
69.096
34
0
68.922
49
0
69.102
30
68.928
30
69.108
35
36
0
30
0
30
68.933
68.939
68.945
68.951
50
0
69.115
37
0
30
68.957
68.962
38
0
30
68.968
68.974
39
0
30
68.980
68.986
3ROADCASTING • Telecasting
Have you read
Telecasting Yearbook^
Read it and join the 5500 radio and TV station and
network personnel, the 2500 advertising agencies, 3000
national and regional advertisers— more than 5000 of
the most influential buyers of television time.
It takes a book like this first Telecasting Yearbook
to sum up the business of telecasting, underscore its
economic and programming aspects. In fact, and in
short, only the Telecasting Yearbook gives buyers every-
thing basic about the business of television.
*rJThis 54th issue ...
April 14, 1952 Part II Final TV Report • Page 151
APPENDIX B - TABLE III
Latitude
Degrees 25 26 2? 28 29 30 31 32 33 3k
Statute Miles
Min.
0 62.728 62.211 61.675 61.120 60.5U7 59.955 59.3U5 58.716 58.070 57.1*06
1 .720 .202 .666 .111 .537 .91*5 -335 .706 .059 .395
2 .712 .193 -657 .101 .528' .935 .321* .695 .01*8 .381*
3 .703 .13U .61*8 .092 .517 .925 .311* .681* .037 .373
1* .691* .176 .639 .082 .508 .915 .303 .67U .026 .362
5 .656 .167 .630 .073 .1*98 .905 .293 .663 .015 .350
'6 .677 .158 .621 .061* .1*88 .895 .282 .652 58.00I4 .339
7 .669 .1U9 .611 .051* .1*78 .885 .272 .61*2 57.991* .328
8 .600 .11*0 .602 .0U5 .U69 .875 .262 .631 .983 .316
9 .652 .132 .593 .035 .U59 .865 .252 .620 .972 .305
10 .61*1* .123 .581* .026 .1*1*9 .855 .21*1 .610 .961 .291*
11 .635 .11U .575 .017 .1*1*0 .81*5 .231 .599 .950 .283
12 .627 .105 .566 61.007 .1*30 .835 .221 .588 .939 .271
13 .613 .096 .557 60.997 .1*20 .825 .210 .578 .928 .260
Hi .609 .088 .5U7 .988 .1*10 .311* .200 .567 .917 .21*9
15 .601 .079 .538 .979 .1*00 .801; .189 .556 .906 .238
16 .592 .070 .529 .969 .390 .791* .179 .51*6 .895 .227
17 .50 .061 .520 .959 .381 .78U .168 .535 .881* .215
18 .575 .052 .510 .950 . 371 .771* .158 .521* .873 .201*
19 .567 .01*1* .501 .91*0 . 361 .761* .11*7 .511* .862 .192
20 .559 .035 .U92 .931 .352 .751* .137 .503 .851 .181
21 .$50 .026 .1*33 .921 .31*2 .71*1* .127 .U92 .81*0 .170
22 .51*1 .017 .1*71* .912 .332 .731* .116 .1*81 .829 .159
23 .532 62.008 .1*65 .902 . 322 . 723 .106 .1*70 . 818 .11*7
2U .521* 61.999 .1*55 .893 .312 .713 .095 .1*60 .807 .136
25 .515 .990 .1*1*6 .383 . 302 . 703 .085 .1*1*9 .796 .125
26 .507 .981 .1*37 .871* .292 .693 .071* .1*38 .785 .113
27 .1*98 .972 .1*28 .865 .282 .683 .061* .1*28 .771* .102
23 .1*39 .963 .1*19 .355 .273 .672 .051* .1*17 .763 .090
29 .1*80 .955 .1*09 .31*5 .263 .662 .01*3 .1*06 .752 .079
30 .1*72 .91*6 .1*00 .836 .253 .652 .033 .396 .7U1 .068
31 .U63 . 937 . 391 .826 .21*3 .61*2 .022 . 335 . 729 .057
32 .1*55 .928 .331 .817 .233 .632 .012 .371* .718 .01*5
33 .1*1*6 .918 .372 .307 .223 .622 59.001 .363 .707 .031*
31* .1*38 .909 . 363 . 798 . 213 .611 58.991 .352 .696 .022
35 .1*29 . 900 . 351* .788 . 203 .601 .980 .31*1 .635 57.011
36 .1*20 .891 .31*1* .778 .191* .591 .970 .331 .671* 56.999
37 .1*12 .382 .335 .768 .181* .581 .960 .320 .663 .988
33 .1*03 . 871* .325 . 759 .171* .571 .91*9 . 309 . 652 .977
39 .395 .865 .316 .750 .161* .561 .939 .298 .61*1 .966
1*0 .386 .856 .307 .71*0 .151* .550 .928 .288 .629 .951*
1*1 .377 . 81*7 . 298 . 730 .11*1* .51*0 .917 . 277 .618 .91*3
1*2 . 369 .838 . 289 . 721 .131* .530 . 907 . 266 . 607 .931
1*3 .360 .829 .279 .711 .121* .520 .896 .255 .596 .919
1*1* .351 .320 .270 .701 .ill* .510 .886 .21*1* .585 .908
1*5 .3U2 .811 .261 .692 .101* .500 .875 .233 .571* .897
1*6 .33U .302 .252 .682 .091* .1*89 .365 .223 .563 .885
U7 .325 .793 .21*2 .672 .081* .1*79 .85U .212 .552 .871*
1*8 .316 .781* .233 .663 .071* .1*68 . 81*3 . 201 .51*1 .863
U9 .308 .775 .223 .65I* .065 .1*58 .833 .190 .529 .851
50 .299 .766 .211* .61*1* .055 .1*1*3 .822 .179 .518 .81*0
51 .290 .757 .205 .631* .01*5 .1*38 .812 .168 .507 .829
52 .281 .71*8 .195 .625 .035 .1*27 .8O1 .157 .1*96 .817
53 . 272 . 739 .186 . 615 .025 .1*17 . 790 .11*7 .1*85 . 805
51* .261* .730 .176 .605 .015 .1*06 .780 .136 .1*73 .791*
55 . 255 . 721 .167 . 595 60.005 . 396 .769 .125 .1*62 .782
56 .21*6 .712 .158 .586 59*99$ .336 .759 .ill* .1*51 .771
57 .237 .702 .U*8 .576 .985 .376 .71*8 .103 .1*1*0 .759
58 . 228 . 693 .139 . 566 .975 . 365 . 737 . 092 .1*29 . 71*8
59 .220 .681* .129 .557 .965 .355 .727 .081 .2*18 .737
Page 152 • April 14, 1952 Part II Final TV Report
BROADCASTING • Telecasting
APPENDIX B - TABLE III
Latitude Miles per Degree of Longitude Difference
Degrees 35 36 37 38 39 40 Ul 42 43 44
Statute Miles
Min. -1 '
0 56.725 56.026 55.311 54.578 53.028 53.063 52.250 51.U82 50.669 49.839
1 .713 .014 .299 .565 .816 .050 .267 .469 .655 .825
2 .702 56.002 .286 .553 .803 .037 .254 .455 .641 .811
3 .690 55.991 .274 .5U1 .791 <024 .2la .U42 .627 .797
U .678 .979 .262 .528 .778 53.011 .229 .429 .614 .783
5 .667 .967 .250 .516 .765 52.998 .215 .415 .600 .769
6 .655 .955 .238 .503 .753 .985 .201 .402 .586 .755
7 .644 .943 .226 .491 .740 .972 .188 .388 .573 .741
8 .632 .931 .213 .479 .727 .959 .175 .375 .559 .72?
9 .621 .920 .201 .466 .715 .946 .162 .361 .545 .713
10 .610 .908 .189 .454 .702 .933 .Hi;9 .348 .531 .699
11 .598 .896 .177 .441 .689 .920 .135 .335 .517 .685
12 .586 .884 .165 .429 .677 .907 .122 .321 .504 .671
13 .575 .872 .153 .417 .664 .894 .109 .307 .490 .657
Hi .563 . 860 .Ha .404 .651 .881 .096 .294 .476 .643
15 .552 .849 .128 . 392 . 639 . 868 .082 . 280 .462 .629
16 .540 .637 .116 .380 .626 .855 .069 .267 .449 .615
17 .529 .825 .104 .367 .613 .842 .056 .253 .435 .601
18 .517 .813 .093 .354 .601 .830 .043 .2l|0 .421 .587
19 .505 .802 .080 .342 .588 .817 .030 .226 .408 .573
20 .493 .790 .068 .330 . 575 .80U .016 .213 .394 .559
21 .482 .778 .056 .317 .562 .791 52.003 .199 .380 .545
22 .470 . 766 .043 .304 .549 -778 51.990 .185 .366 .531
23 .459 .754 .031 .292 .536 .765 .977 .172 .352 .517
24 .447 .742 .019 .280 .521; .752 .963 .159 .333 .503
25 .U35 .730 55.007 .267 .511 .739 . 950 .1U5 .325 .U89
26 .U2U .718 5U.995 .255 .U98 . 726 . 936 .132 . 311 .U75
27 .Ul2 .706 .983 .2U2 .U86 .713 .923 .118 .297 .U6l
28 .liOl .69U .970 .230 .U73 .700 .910 ,10U .2b3 .Ui7
29 .389 .682 .958 .217 .U60 .687 .897 .091 .270 .U33
30 .378 .671 .9^6 .205 ,IM .67U .883 .077 .256 .U19
31 .366 .659 .93U .192 .U35 .661 .870 .06U ,2U2 .1|05
32 .35U .6U7 .922 .180 .U22 .6U8 .857- .050 .228 .391
33 .3U3 .635 .909 .167 .U09 .635 .8U3 .036 .21U .377
'3k .331 .623 . 897 .155 . 396 . 622 . 830 .023 . 200 . 362
35 .319 .611 .885 .1U2 .33U .608 .817 51.010 .186 .348
36 .308 .599 .872 .130 .371 .595 .80U 50.996 .173 .331;
37 .296 .587 .861 .117 .358 .582 .790 .982 .159 .320
38 .2B1; .575 .848 .101; .345 .569 .777 .968 .145 .306
39 .273 .563 .836 ■ .092 .332 .556 .763 .955 .131 .292
40 .261 .551 .824 .080 .320 .543 .750 .942 .117 .277
41 .249 . 539 . 811 .067 . 307 . 530 . 736 .928 .103 . 263
U2 .238 .527 .799 .054 .294 .517 .723 .914 .039 .249
U3 .226 .515 .787 .042 .281 .504 .710 .901 .076 .235
hh .214 .503 .775 .030 .268 .U91 .697 .887 .062 .221
h$ .202 .491 .762 .017 .255 .478 .684 .873 .048 .207
46 .191 .479 .750 54.005 .243 .W>5 .670 . 860 .034 .193
47 .179 .467 .738 53.992 .230 .U52 .657 .846 .020 .179
U8 .167 .455 .726 .979 .217 .438 .643 .833 50.006 .165
49 .156 .443 .713 .967 .204 .425 .630 .819 49.992 .151
50 .144 .431 .701 .955 .191 .412 .616 .805 .978 .136
51 .132 .419 .688 .942 .178 .399 .603 .792 .965 .122
52 .120 .407 .676 .929 .165 .386 .590 .778 .951 .108
53 .109 .395 .664 .917 .152 .373 .576 .764 .937 .094
54 .097 .383 .652 .904 .140 .359 .563 .751 .923 .080
55 .085 .371 .639 .891 .127 .346 .549 .737 .909 .066
56 .073 .359 .627 .879 .114 .333 .536 .723 .895 .051
57 .061 .347 .614 .867 .101 .320 .523 .710 .881 .037
58 .050 .335 .602 .854 .038 .307 .509 .696 .867 .023
59 .038 .323 .590 .841 .075 .294 .U96 .682 .853 49.009
ROADCASTING • Telecasting
April 14, 1952 Part II Final TV Report • Page 153
APPENDIX B
TABLE HI
Miles per Degree of Longitude Difference
Middle Latitude "
1*6 1*7
Degrees 1*5
1*8
1*9
Statute Miles
Min.
o
)iH 995
lift 1 15
)i7 260
I16 171
1*5.1*68
9ft0
•you
.120
.21*5
.156
.li5i
2
.966
.106
.271
.31*1
.I1I8
j
95?
091
.216
.126
.1*22
i,
**
077
.201
111
h07
c
0?1
•063
187
?96
19?
« J7 £■
ono
.01*8
17?
• x 1 £
.231
.177
7
1
Ol)i
1 58
•xpo
.266
16?
Q
88l
019
ikl
?5?
lk6
9
!867
U8.O05
.128
.237
.331
io
859
.opt:
)i7 990
.222
.n 7
t n
XX
8lH
975
.7 1-3
099
•V77
?07
Y)1
• .TJX
1 ?
J. a
• 821*
961
• 7OX
.081*
1 9?
.236
1 1
• 809
»7UU
•069
1 77
»J» 1 1
?TO
Ik
XI*
795
• I7P
.91?
• /J'
•05U
.162
255
1 5
781
. 1 OX
91 7
.7-1- 1
•01*0
1)i7
. J-J4 f
• 2l*0
16
767
.901
.025
.11?
.225
1 7
75?
.888
1*7.010
117
• XX (
.210
13
718
• (JO
k6 995
♦102
19)i
19
.721*
.859
.980
.087
.179
20
.709
• lu7
.81*5
.966
.072
.161*
21
6<? 5
810
951
• 7PX
057
.1U9
«XU7
22
*68l
.316
.916
• 7 >J
.01*2
21
667
.801
.921
.027
.118
2k
.6m
.787
•906
1*6.012
.101
25
.618
77?
• II'
.891
• U7X
k5.997
<4?»77 1
.088
26
•623
.758
.877
.982
.071
?7
609
7kl
.362
.967
• 7>-> 1
.057
28
.729
.3U7
.95?
•01*2
29
.581
.711*
.332
.937
.026
.567
.699
.818
.922
1*5.011
31
.552
.685
.803
.906
UU.996
32
.538
.671
.788
.891
.981
.521*
.056
.771
.876
.965
111
.61*1
• 759
.361
.950
35
j&
.1*91*
.627
.7Uu
.81*6
.915
•7
16
.1*80
.612
.729
.S^L
jj-
a on
♦/"'
37
.1*66
.597
.711*
.816
•90l*
38
.1*52
.583
.699
.801
.889
39
.1*37
.568
.681*
.786
.871*
l*o
.1*23
.553
.669
.771
.858
Ul
.1*09
.539
.651*
.756
.31*3
1*2
.395
.521*
.639
.71*1
.827
U3
.380
.509
.621*
.726
.812
Ul*
.365
.1*95
.609
.710
.797
H5
.351
.1*80
.595
.695
.782
1*6
.336
.1*65
.580
.680
.766
U7
.322
.1*51
.565
.665
.751
1*3
.308
.1*36
.551
.650
.736
1*9
.293
.U21
.536
.635
.720
50
.279
.1*07
.5a
.620
.705
51
.265
.392
.506
.601*
.689
52
.250
.377
.1*91
.589
.671*
S
.236
.363
.1*76
.571*
.659
55
.222
.31*8
.1*61
.559
.61*3
.207
.333
.14*6
.5U1*
.628
56
.192
.319
.1*31
.529
.613
57
.178
.301*
.1*16
.511*
.597
58
.163
.289
.1*01
.1*99
.582
59
.11*9
.275
.386
.1*81*
.566
P'ge 154 • April 14, 1952 Part II Final TV Report
BROADCASTING • Telecastin
_J 0.75 Mc
^| Min.
4Mc
4.5 Mc
6Mc
Note: Not drawn to scale
Page 156 • April 14, 1952 Part II Final TV Report
Figure 3
BROADCASTING • Telecastit(
Page 158 • April 14, 1952 Part II Final TV Report
BROADCASTING • Telecastii
F(50,50) Channels 7-13
Transmitting Antenna Height in Feet
TELEVISION CHANNELS 7-13
ESTIMATED FIELD STRENGTH EXCEEDED AT 50 PERCENT OF THE POTENTIAL
RECEIVER LOCATIONS FOR AT LEAST 50 PERCENT OF THE TIME
AT A RECEIVING ANTENNA HEIGHT OF 30 FEET
FIGURE 6
BROADCASTING • Telecasting
April 14, 1952 Part II Final TV Report • Page 159
ASSUMED IDEAL DETECTOR OUTPUT
Page 160 • April 14, 1952 Part II Final TV Report
BROADCASTING • Telecasting
BROADCASTING • Telecasting
April 14, 1952 Part II Final TV Report • Page 161
For permanent San Diego coverage
KFMB-TV chose a
FISHER TOWER
Our record speaks for itself.
The staff we maintain is
backed up by years of
experience in both the
fabrication and erecting of
towers of all heights.
TV—AM— FM
CONSULT
C. H. FISHER & SON
agents for
TOWER SALES & ERECTING CO
6100 N.E. COLUMBIA BLVD.
—Portland, Oregon—
APPENDIX E
INDEX OF ASSIGNMENT DECISIONS
Proposed
Assign-
ments and
Reserva-
tions
Counter
proposals
and
related
filings
Conclusions
Final
Assign-
ments and
Reserva-
tions
(Paragraph Numbers)
Auburn
Birmingham
Mobile
Montgomery
Tuscaloosa
University
Flagstaff
Phoenix
Tucson
^uma
Blytheville
Fayette ville
Fort Smith
Little Rock
Bakersfield
Fresno
Los Angeles
Monterey
Oakland
Port Chicago
Sacramento
Salinas
San Bernardino
San Diego
San Francisco-Oakland
San Jose
Santa Barbara
Stockton
Visalia
Boulder
Colorado Springs
Craig
Denver
Durango
Grand Junction
Montrose
Pueblo
New Haven
New London
Norwich
Storrs
Waterbury
Wilmington
Washington
Daytona Beach
Fort Lauderdale
Gainesville
Jacksonville
Miami
Orlando
Panama City
Pensacola
St. Petersburg
Tallahassee
Tampa- St. Petersburg
West Palm Beach
Albany
Athens
Atlanta
Columbus
Macon
Savannah
Voldosta
Carbondale
Centralia
Champaign
Chicago
Dekalb
Moline
Peoria
Quincy
Rockford
Rock Island
Springfield
Urbana
935
ALABAMA
790
793
790
794
795
790
ARIZONA
239
937
937
935
ARKANSAS
634 634
619 619
615 615
615 615
791
796-799
791
796- 799
797- 799
791
239
938
938
238, 936
636-638
620
616, 617
616
CALIFORNIA
959 238, 960
941 238, 945-948
975 976
962 963
See San Francisco-Oakland.
956 957
940
962
975
971
953
975
942
975
942
COLORADO
852
854
853
851
856
857
858
943, 944
963
976
238, 972, 973
952-954
976
949
976
947
861
863
865, 866
860, 865-867
865, 868
865, 868
865, 868
863
CONNECTICUT
791
800
791
800
958
950
964
976
974
955
976
950
976
950
Bloomington
i Evans ville
Fort Wayne
Gary
Indianapolis
BROADCASTING • Telecasting
253
264
283
288
253
262, 264
236, 268-269,
288
277-281, 284
253
263
281, 285-287
288
253
236, 277-283
288
253
264
283
288
253
264
283
253
264
283
288
DELAWARE
339
339
340, 346
347
DISTRICT OF COLUMBIA
331
331
332
332
FLORIDA
778
778
779
781
807
808
816
818
807
809
814
818
807
810
815-817
818
819
820, 821
827-830
831
807
811
814, 816, 817
818
807
812
814
818
782
783
784-788
789
See Tampa-St. Petersburg
778
778
779, 780
781
819
820, 822
828-830
831
807
813
814
818
GEORGIA
782
786
789
766
767
770-774
775
766
768
771-774
775
776
776
777
777
776
769
772, 774
775
776
776
777
777
819
820, 822, 823
824, 826
831
IDAHO
896
898
896
898
897
899
897
899
ILLINOIS
518
518
519
520
529
537
546
526
527
534-545
546
507
507
508, 509
510
515
515
516
517
See Davenport, Iowa
526
529
534-545
546
556
556
557
558
511
511
512
512
See Davenport, Iowa
513
513
514
514,
526
528
534-545
546
INDIANA
441
441
442-443 4
444
445
445
446-447
447
438
438
439
440
459
459
236, 461
462
430
430
236, 431-433
434
Proposed
Assign-
ments and
Reserva-
tions
Counter-
proposals
and
related
filings
Final
Assign-
ments and
Reserva-
Conclusions tions
Lafayette
Logansport
Michigan City
Muncie
South Bend
Terre Haute
(Paragraph Numbers)
1 458
» 436
2 453
I 236, 455
» 451
S 449
Cedar Rapids
526
533
534-545
546
Davenport-Rock Island-
Moline, Illinois
521
521
522-524
525
Des Moines
547
547
548-554
555
Dubuque
559
559
560
561
Fort Dodge
547
547
548-554
555
Iowa City
565
565
566
546,
Keokuk
556
556
557
558
Mason City
546
Sioux City
562
563
564
564
Waterloo
526
532
534-545
546
Jft.i-Y.LN OAO
Lawrence
588
588
589, 590
596
Manhattan
597
597
598
598
Topeka
599
599
600
600
Wichita
601
601
602, 603
604
KENTUCKY
Louisville
463
463
464-466
467
Owensboro
435
435
436
437
LOUISIANA
Alexandria
843
843
844-846
847
Baton Rouge
833
838, 839
842
Houma
832
834
839
842
Lafayette
843
843
844-846
847
Lake Charles
832
836
840, 841
842
New Orleans
832
835
838-841
842
Shreveport
837
842
MAINE
Bangor
249
249
250
250
Oreno
251
251
252
252
Portland
249
249
250
250
MARYLAND
Baltimore
331
331
332
332
MASSACHUSETTS
Boston
253
256
265-268, 272-276
288
Brockton
253
257
276
288
Holyoke
See Springfield-Holyoke
Pittsfield
253
260
277-280
288
Springfield-Holyoke
253
258
268-269, 277-280
288
Worcester
253
259
268-269
288
Ann Arbor
Bad Axe
Bay City
Cadillac
Calumet
Coldwater
Detroit
Escanaba
Flint
Grand Rapids
Hancock
Lansing
Marquette
Saginaw
Sault Ste. Marie
Traverse City
Duluth
Mankato
Minneapolis-St. Paul
New Ulm
St. Paul
Biloxi
Jackson
Meridian
State College
University
Clinton
Columbia
Hannibal
Kansas City
Kirksville
St. Joseph
St. Louis
Springfield
Billings
Bozeman
Butte
Great Falls
Miles City
Missoula
505
848
490
500
500
468
478
500
471
485
500
475
500
MICHIGAN
505
848
490
468
478
500
471
485
500
475
500
MINNESOTA
579 579
526 530
570 570
526 530
See Minneapolis
MISSISSIPPI
805, 843 805, 843
782 784
801 801
805 805
805
506
236, 849
236, 491, 492
501
501
236, 469
235, 479-483
236, 501
235, 472, 473
486-488
501
235, 476
501
498
504
495
534-545
571
534-545
806, 844-846
785-788
802, 803
506
849
493
502
502
470
484
502
474
489
502
477
502
499
805
Alliance
Lincoln
Omaha
MISSOURI
848
585
556
588
529
567
567
567
MONTANA
927
927
NEBRASKA
851
610
610
849
586
557
591, 592-
539, 540
568
568
568
928
928
236, 924, 925
928
928
928
806, 847
789
804
806
806
612, 613
611, 613
869
614
614
969
NEVADA
969
965 965
April 14, 1952 Part II
Final TV Report • Page 163
I
Proposed Counter Final
Assign- proposals Assign-
ments and and ments and
Reserva- related Reserva-
tions filings Conclusions tions
(Paragraph Numbers)
NEW HAMPSHIRE
Durham
253
254
265-267
288
Hanover
None
289
236, 290
291
Rochester
289
290
291
NEW
JERSEY
Andover
None
236, 329
330
Camden
327
329
330
Freehold
None
327
329
330
Hammonton
None
327
329
330
Montclair
None
327
236, 329
330
Newark
325
325
New Brunswick
327
329
330
NEW
MEXICO
Albuquerque
930
930
931
931
Gallup
932
932
933
934
Raton
932
932
933
934
Roswell
930
930
931
931
Santa Fe
930
930
931
931
Silver City
932
932
238, 933
934
NEW YORK
Albany-Schenectady-Troy
292
292, 319
236, 295, 320
296,
Binghamton
292, 297
292, 297
295, 298
296,
Buffalo
292, 300
292, 301
235, 236, 295,
296,
303-307
Corning
Ithaca
Kingston
Malone
New York City
Niagara Falls
Oneonta
Poughkeepsie
Rochester
Rome
Schenectady
Syracuse
Troy
Utica-Rome
Watertown
Asheville
Chapel Hill
Charlotte
Durham
Greensboro
High Point
Kinston
Raleigh
Salem
Wilmington
Winston- Salem
Bismarck
Dickinson
Fargo
Grand Forks
Minot
Williston
Akron
Cincinnati
Cleveland
Columbus
Dayton
Oxford
Sandusky
Steubenville
Toledo
Warren
Wooster
Young stown
Zanesville
Enid
Lawton
Muskogee
Norman
Oklahoma City
Pryor Creek
Stillwater
Tulsa
None
292, 300
None
292
315
292, 302
322
292
292, 325
301
319
292
292, 317
235, 316
295, 303-307
236, 323
236, 293
294-295, 326
303-307
320
236, 293
295, 318
See Utica-Rome
292 319
292, 309 292, 311
320
235, 295, 312-
313
See Albany-Schenectady-Troy
292 292 295
309 310 235, 312-313
NORTH CAROLINA
757
757
757
714, 757
757
714, 757
714
848
757
757
715, 757
757
757
716
848
757
See Winston-Salem
757 757
714, 757 717, 757
NORTH DAKOTA
605 605
605 605
605 605
605 605
605 605
605 605
OHIO
758
758
720-722, 758
758
758
721, 722
849
758
606
606
606
236, 405-409
236, 413-415
418-419
396-397
621
OKLAHOMA
621
624 624
648 621, 848
621 621
624 624, 625
848 848
621
624 624, 626
OREGON
Albany
877
881
Corvallis
919
919
Eugene
914
914
Portland
911
911
Salem
921
921
PENNSYLVAT
Altoona
367
368
Beaver Falls
384
384
Braddock
None
351
Erie
376
376
Harrisburg
333
333
Johnstown
374
374
Lancaster
339
339
Lebanon
336
336
Lock Haven
None
382
McKeesport
None
350
Philadelphia
339
339
Pittsburgh
348
349
Reading
336
336
Scranton
333
333
State College
372
372
Washington
348
352
393
236, 402
428
622
630
622, 849
622
627-632
849
622
627-632
235, 883
920
915-917
912
922
236, 370
235, 385
357
236, 377-380
236, 334
375
341-346
337
236, 382
355
340-345
236, 354-358,
361-363, 365
236, 334
373
358, 361-362
296, 308
324
296
296, 327
308
321
296
321
296, 314
758
758
726, 758
758
726, 758
726
849
758
623
623, 849
623
632
849
623
632
Proposed Counter- Final
Assign- proposals Assign-
ments and and ments and
Reserva- related Reserva-
tions filings Conclusions tions
(Paragraph Numbers)
RHODE ISLAND
Providence
Charleston
Clemson
Columbia
Greenville
Spartanburg
Brookings
Pierre
Sioux Falls
Vermillion
Bristol
Chattanooga
Cookeville
Harriman
Kingsport
Knoxville
Maryville
Memphis
Nashville
Shelbyville
Amarillo
Austin
Beaumont-Port Arthur
Breckenridge
Brownsville
College Station
Corpus Christi
Dallas
Denison
Denton
El Paso
Fort Worth
Galveston
Harlingen
Houston
Laredo
Longview
Lubbock
McAllen
Monahans
Port Arthur
San Angelo
San Antonio
Sherman
Temple
Texarkana
Victoria
Waco
Weslaco
Wichita Falls
Logan
Ogden
Price
Provo
Salt Lake City
Vernal
Blacksburg
Bristol
Charlottesville
Danville
Harrisonburg
Lynchburg
Newport News
Norfolk-Portsmouth
Petersburg
Portsmouth
Richmond
Roanoke
Bellingham
Ellensburg
Kennewick
Longview
Olympia
Omak- Okanogan
Pasco
Pullman
Richland
Seattle
Spokane
Tacoma
Walla Walla
Wenatchee
Yakima
Beckley
Charleston
Clarksburg
Huntington
Morgantown
Princeton
Wheeling
253
261
268-271
288
SOUTH CAROLINA
764
764
765
765
764
764
765
765
759
759, 760
761
763
764
764
1V>
759
759
762
763
SOUTH DAKOTA
607
607
608
609
607
607
608
609
607
607
608
609
607
607
608
609
TENNESSEE
755
755
756
756
751
751
752
752
745
747
749
750
848
848
849
849
753
753
754
754
751
751
752
752
848
848
849
849
634
634
635-639
640
745
746
748, 749
750
848
848
849
849
TEXAS
667
669
671
672
710
710
711
711
685
685
686
687
644
644
645
646
673
675
677, 678
679
694
694
Sno
695
708
708
709
709
662
662
663-665
666
647
649
652
653
650
652
653
702
702
703
703
704
704
705
705
706
706
707
707
673
675, 676
238, 677, 678
679
680
680
681-683
684
696
696
697
697
654
654
655, 656
657
667
668
238, 670, 671
672
673
674
238, 677-678
679
667
668
670
672
See Beaumont-Port Arthur
698
698
699
699
658
658
660
661
647
648
651-652
653
641
641
238, 642
643
700
700
701
701
658
658
238, 659
661
688
688
689
674
676
238, 677-678
679
691
691
692
693
UTAH
900
906
907
900
904
907
910
900
902
909
910
900
905
907
910
900
901
907-909
910
900
903
907-909
910
VERMONT
251
251
252
252
VIRGINIA
743
743
744
744
755
755
756
756
735
737
738-741
742
743
743
744
744
367
369
236, 370
371
743
743
744
744
727
729
731
734
727
728
730-733
734
735
737
738-741
742
See Norfolk-Portsmouth
735
736
738-741
742
743
743
744
744
WASHINGTON
877
878
236, 884-889
890
891
891, 893
236, 892, 894
892,
893
236, 894
895
877
880
235, 884-889
890
873
873
874, 875
876
893
236, 894
895
893
236, 894
895
893
893
894
895
893
236, 894
895
877. 893 879, 893
235, 882, 884-
890
889
893
893
894
895
873. 893 873, 893
875
876
870
870
236, 871
872
893
236, 894
893
236, 894
895
WEST VIRGINIA
714
719
723-725
726
421
423
424-425
426
427
427
428
429
421
422
236, 424-425
426
712
712
713
713
714
718
721, 722
726
348
353
358-360
366
Page 164 • April 14, 1952 Part II Final TV Report
BROADCASTING • Telecastinj
Proposed Counter- Final
Assign- proposals Assign-
ments and and ments and
Reserva- related Reserva-
tions filings Conclusions tions
(Paragraph Numbers)
WISCONSIN
Adams
. __-
£jt), JOS
Chilton
"57Q
236, 582
is!
Eau Claire
579
579
572
572
236 574-577
578
LaCrosse
579
579
580'
584
Madison
579
579
581
584
Marinette
579
579
580
584
Milwaukee
572,
579 572, 579
573-577, 583
578, 584
Racine
579
583
Richland Center
579
236, 582
584
Park Falls
579
582
584
Shell Lake
579
. 236, 582
584
Superior
579
579
580
584
Wausau
579
236, 582
584
WYOMING
Cheyenne
851
867
869
Laramie
850
859
864, 865, 866
869
Rawlins
851
869
He-
ALASKA
Anchorage
978
978
979, 980
981
Fairbanks
978
978
979 980
Juneau
978
978
979^ 980
981
Ketchikan
978
978
979, 980
981
HAWAIIAN ISLANDS
Lihui
978
978
979, 980
981
Honolulu
978
978
979, 980
981
Wailuku
978
978
979, 980
981
Hilo
978
978
979, 980
981
PUERTO RICO
San Juan
978
978
979, 980
981
CONCURRING OPINION OF
j COMMISSIONER E.M.WEBSTER
The importance of television in
the field of education has already-
been firmly established in the
minds of all thinking people. Ac-
cordingly, it is not a question as
to whether programs of this nature
should be televised, but, rather,
whether the Commission should re-
serve, for future use by educa-
tional groups, certain television
channels for non-commercial edu-
cational purposes only, or leave
the production of such programs
to the discretion of the commer-
cial interests, including those edu-
cational groups desiring to operate
commercially.
When the Third Notice of Fur-
ther Proposed Rule Making was
issued March 22, 1951, I stated in
a separate opinion that I believed
the reservation of channels for
non-commercial educational televi-
sion stations was warranted only
upon a showing that there is a
reasonable probability that, if such
reservation were made, the chan-
nels would be utilized in the rea-
sonably near future. It was my
opinion that a vast majority of the
representatives of educational in-
stitutions had little concept of the
costs and practical problems in-
volved in the construction and op-
eration of a television station, and
that when brought face to face
with practicalities they might find
the economic hurdle difficult if not
impossible to surmount. I was un-
able to overcome the feeling that
the proponents of non-commercial
educational channel reservations,
knowing the importance of educa-
tion to the well-being of our na-
tion, and having been alerted to
the mass appeal of television,
were carried away by the glowing
potentialities thereof in the field of
education and failed to approach
this new venture from a practical
point of view. It appears that, of
those educational organizations not
privately endowed, few, if any,
have the active backing and coop-
eration of their state or local gov-
ernments which will be called upon
to appropriate the funds for such
non-profit operations. Neverthe-
less, with virtually no reasonable
assurance that funds would be
available for the construction and
continued operation of non-com-
mercial educational television sta-
tions, the Commission was re-
quested to indefinitely reserve
channels therefor. In other words,
in the face of claims by commer-
cial interests that, with the co-
operation of educators, they could
produce educational television pro-
grams in a manner which would be
in the best interest of the public,
we were asked to permit a scarce
and valuable part of the public do-
main to lie fallow, possibly for a
period of years, if the educational
groups found it infeasible to put
these channels to reasonably
prompt use.
I felt, as I am sure all of the
Commissioners did, that I could
not permit the understandable
burst of enthusiasm displayed by
the educational group to sway my
thinking as to whether the public
interest would best be served by
indefinitely reserving a certain
number of channels for future use
by the non-commercial groups, or
by making all television channels
immediately available for use by
commercial stations and looking to
this group to furnish the public
with educational programs. In my
opinion neither interest presented
a strong case up to the time the
Third Notice of Further Proposed
Rule Making was issued, and, on
the basis of the record then made,
I was not satisfied that we would
be justified in making the re-
quested reservations.
Neither the Commission's notice
nor my separate opinion directed
either group to show, in the pro-
ceedings scheduled to follow the
Third Notice, what it contemplated
doing by wray of televising educa-
tional programs. However, it ap-
pears to me that the logical course
for the commercial group to have
taken, if it was serious in its con-
tention that reservations of tele-
vision channels should not be made
for non-commercial educational
stations, would have been to show
what commercial stations are ca-
pable of doing in this connection
both as to quality and quantity.
By the same token, I expected the
educational group to take steps to
support the proposed reservations
on a city-by-city basis. It cannot
be said that the opportunity to
make such a showing was not
given, since comments with respect
to the table of assignments in the
city-by-city portion of the proceed-
ings were specifically provided for
in footnote 12 of the Third Notice.
It was my hope that by buttress-
ing their respective positions the
conflicting interests would give the
Commission more affirmative data
on which to base a decision, and I
so indicated in my separate opin-
ion. It does not appear to me that
this was effectively done by either
group. The failure of the commer-
cial interest to make a strong,
positive showing with respect to
educational productions leaves me
with the impression that that
group is not as prepared to volun-
tarily go forward with this type of
television programming as orig-
inally indicated. As for the educa-
tional group, in a relatively few
instances a showing was made that
there were definite plans for con-
structing and operating non-com-
mercial educational television sta-
tions in the near future. But with
respect to an overwhelming ma-
jority of the 209 communities ten-
tatively assigned educational
channels by the Third Notice, sup-
port therefor by local educational
organizations took, for the most
part, the form of affidavits stating
that reservations of such channels
wez-e desired. In the case of 181
communities receiving tentative as-
signments of educational channels,
no testimony at all was given by
local institutions that the use of
such channels is contemplated even
in the distant future. While the
Joint Committee on Educational
Television did file a sworn state-
ment which endorsed the Commis-
sion's proposal to reserve channels
in these 18 communities and re-
quested that the assignments be
made final, its affidavit made no
effort to justify these specific res-
ervations.
In my opinion the proposals of
both groups, having been weighed
in the balance, leave much to be
desired. On the one hand we have
the non-commercial educational
group, imbued with lofty motives
and high hopes, but, generally
speaking, without funds or reason-
ably firm plans for televising edu-
cational programs in the near fu-
ture. On the other hand we have
the commercial interest, appar-
ently possessed of means for tele-
vising educational programs in the
reasonably near future, but like-
wise without plans as to what, if
anything, would be done in this
connection. However, since the fu-
ture, if not the present, status of
educational programming in the
field of television depends on the
provision made therefor at this
time, the Commission, as I see it,
finds itself in the unenviable posi-
tion of having to make a choice
between the inadequate proposals
of these interests, or promulgate
rules requiring commercial sta-
tions to provide adequate educa-
tional programs. I am not ready
at this point to recommend that
this latter step be taken.
Having made little or no show-
ing to what it is willing- to do
in this connection, obviously, we
cannot depend on the commercial
interest to give this vitally impor-
tant type of programming the at-
tention it merits. Therefore, we
are left with no alternative. De-
' Portland. Maine
Bangor, Maine
State College, Pa.
Erie, Pa.
Dayton, Ohio
Bozeman,
Montana
Miles City,
Montana
Butte. Montana
Minot, N. D.
Dallas, Texas
College Station,
Texas
Gainesville, Fla.
Panama City,
Fla.
Las Vegas,
Nevada
Columbus, Ga.
Biloxi, Miss.
Roanoke, Va.
San Juan,
Puerto Rico
spite the inadequate showing made
by the non-commercial educational
group, circumstances dictate that
the requested reservations be
made. There is this much to be
said in favor of such assignments.
Regardless of the obstacles which
must be overcome, in general, edu-
cational institutions, in order to
further the purpose for which they
exist, undoubtedly will be consci-
entiously concerned with the con-
struction and operation of non-
commercial educational stations at
the earliest possible date. We can
only hope that their state and local
governments share their interest
and foresight.
One of the considerations which
enables me to accept the reserva-
tion of channels is the fact that,
in the event the educators fail in
their efforts, the Commission, at
any time it considers it in the
public interest to do so, can re-
consider its decision in this con-
nection and, through rule making
proceedings, assign idle educa-
tional channels for commercial
purposes, and possibly promulgate
rules requiring other than non-
commercial educational stations to
provide adequate educational pro-
grams. Moreover, after a period
of one year from the date on which
this table of assignments is made
final, any interested party is at
libei-ty to petition the Commission
for rule making proceedings look-
ing toward the commercialization
of any or all educational channels
lying fallow at that time. Accord-
ingly, in view of the observations
set out above, and on the basis of
the entire record, I believe it is in
the public interest to reserve the
channels for non-commercial edu-
cational television stations speci-
fied in this Report and Order.
SEPARATE VIEWS OF COMMIS-
SIONER HENNOCK CONCURR-
ING IN PART AND DISSENTING
IN PART
1. For the reasons set forth here-
inafter, I find it necessary to dis-
sent from the Commission's decision
in its Sixth Report and Order con-
cerning :
A. The Increases in Station Pow-
er and Antenna Height;
B. The Use of Channels #66-83;
C. The Procedure for Processing
and Hearing Applications;
2. With reference to the Educa-
tional Reservations, and the Table
of Assignments, I am Concurring in
the decision insofar as it adopts the
principle of reserving channels for
educational purposes and insofar as
it assigns specific channels for such
purposes, and Dissenting from the
decision insofar as it fails to make
a more adequate and proper pro-
vision for education herein.
A. THE INCREASES IN STA-
TION POWER AND ANTENNA
HEIGHT— (Pars. 143-165 of the
Sixth Report)
The question of power and an-
tenna height concerns in essence
the relationship between the VHF
and the UHF portions of the spec-
trum, as well as the development
of television in the smaller commu-
nities of the country. By granting
increases in power and antenna
height the Commission, in my opin-
ion, has unduly and unnecessarily
enhanced the VHF at the expense
of the UHF. As the UHF is the
new and heretofore experimental
portion of the spectrum containing
85% of all TV channels, and its use
is so clearly necessary to a national
system, the Commission should not
BROADCASTING • Telecasting
April 14, 1952 Part II Final TV Report • Page 165
hinder its development by adding
to the advantage held by the al-
ready highly developed VHP. Bath-
er, the UHF should now be en-
couraged in every way possible so
as to aid its development, establish-
ment and eventual growth into an
integral part of a truly nation-wide
television system.
I believe therefore that the Com-
mission in general should retain the
provisions now in its Eules regard-
ing power and antenna height for
the lower "VHP and finalize a max-
imum power of 50 kw for these
channels (2-6) at a maximum an-
tenna height of 500 feet, or their
equivalent.1 Retaining the maxi-
mum height of 500 feet, maximum
power for the upper VHF (chan-
nels 7-13) should be raised to 150
kw to keep the 3 to 1 ratio adopted
by the Commission tending to
equalize potential coverage, and a
maximum power of 1000 kw author-
ized for the UHF, to assist the
early development of its high power
operations. Even 50 kw (or 150
kw) at 500 feet, it should be noted,
would permit increases in power
and height for nearly all stations
now operating which, despite al-
ready extensive coverage, are pres-
ently below these maxima.
The primary aim of this alloca-
tions proceeding must be the max-
imum utilization of all television
channels. Certainly a system com-
prising only a few hundred VHF
stations, each with the greatest
possible coverage, would be most
efficient from the point of view of
these individual stations. This
would not, however, even approxi-
mate a nation-wide system and it
would be most unfortunate if the
medium were to develop in such a
manner, depriving scores of cities
of their sole opportunity for local
self-expression in television.
There are serious economic prob-
lems facing the development of the
UHF against presently existing or
future VHF service, basic to a de-
termination of this question of
powers and heights, which the
Commission apparently has min-
imized or disregarded. Even the
briefest consideration makes clear
the difficulties confronting a poten-
tial UHF operator in a community
now receiving no VHF service or
only marginal VHF service, which
community is subsequently flooded
by reliable, multiple VHF signals
from far-off, larger cities. First,
the VHF sets purchased in the area,
which may number in the tens of
thousands and even approach "sat-
uration," will not be able to receive
local telecasts over UHF, without
being converted.1" Furthermore, the
VHF operations in the larger cities
in all likelihood will, if established
practices are continued, obtain ex-
clusive rights to network affiliations
and operations in the area, thus
securing for themselves a large
body of highly popular TV pro-
gramming. In addition, the major
1 Thus, antenna heights of over 500 feet
would be permitted for all channels
when proportionate decreases in power
were utilized to provide an equivalent
ratio which would keep a station's
particular contour constant. Such a
practice has heretofore been followed
and will be in the future with respect
to heights over 1000 feet in Zone 1.
(See Sec. 3.614 (b) (1) of the TV Rules).
10 It should be noted that the efficiency
and convenience of UHF converters
has not yet been proved. In view of
the difficulties previously had with
other converters, in FM and television,
this remains a serious problem for
existing TV sets.
national and regional advertisers
who provide much of the necessary
economic base for television opera-
tions will tend, for practical busi-
ness reasons, to gravitate toward
those existing VHF stations with
extensive coverage. Thus, the po-
tential UHF operation will pre-
dominantly be forced back upon
new UHF and converted sets and
upon local programming resources
and local advertisers, which alone
may not provide sufficient Support
for a television station.
Similar economic difficulties, with
the exception of the set conversion
problem, will also confront the es-
tablishment of a local, small city
VHF station. Thus, provisions for
height and power intimately affect
assignments to smaller cities. The
Commission has recognized that
some delay is certain before tele-
vision, more costly and complicated
than radio, develops in these small-
er cities. This very allocations plan
has been expressly formulated to
give these cities additional time
to take advantage of their assign-
ments, thus preserving their future
opportunity for local television out-
lets. Mere assignments, however,
are not enough; the Commission
must also establish rules and condi-
tions which make these assignments
reasonably capable of being trans-
lated into actual operations.
There will be, irrespective of the
power and height authorized, some
degree of VHF overlap. This de-
cision, however, substantially ag-
gravates the amount of this overlap
and to that extent may deter full
development of the whole TV spec-
trum. To illustrate: Commission
propagation data shows that oper-
ations at maxima of 50 kw and 500
feet in the lower VHF will, when
limited by noise only, have a Grade
B service radius of 52 miles. Op-
erations at 100 kw and 2000 feet
on these channels limited by noise
only will, however, result in a Grade
B service radius of 86 miles, an in-
crease of 34 miles.2 Expressed in
terms of land coverage, this results
in an increase of the station's Grade
B _ service area from 8,500 square
miles to 23,300 square miles.
While co-channel interference
lessens the extension of coverage
brought about by increased power
and height, such extension will in
all events be considerable. Thus
at a separation of 220 miles, with
both co-channel stations going to
the maximum of 100 kw at 2000
feet, each station's Grade B serv-
ice radius in the other's direc-
tion will increase from 50 miles to
67 miles. If only one station goes
to the new maxima, its radius will
increase from 50 miles to 76 miles
in the direction of its co-channel
station; although the latter, re-
maining at 50 kw and 500 feet, will
suffer a 5 mile decrease in its serv-
ice radius in the former's direction,
the higher maxima will still effect a
substantial net increase in overall
coverage.2 These increases, in my
opinion, should not be permitted,
particularly in view of the fact that
2 Statistics for the upper VHF show a
comparable extension of Grade B serv-
ice radius limited by noise only of
from 44 to 80 miles as the result of
equivalent increases but, for purposes
of simplicity, only lower VHF figures
have been used.
3 In other directions, it should be noted,
both operations would tend to approach
the noise limitation figure of 86 miles
referred to above, for the stations will
not necessarily be limited in every di-
rection by co-channel separations of
this order.
the wider mileage separations and
the use of offset carrier established
in this Report have, by diminishing
co-channel interference, already re-
sulted in service areas greater than
those provided prior to the
"freeze."
The Commission's experience
with FM, where the set problem
was so crucial, should make it clear
beyond question that practical eco-
nomic considerations cannot be left
largely to chance in the establish-
ment of a new service. Moreover,
the "safety factor," often referred
to in this Report, would seem to re-
quire that there be no further major
extension of the coverage of indi-
vidual VHF stations throughout the
country, at least until UHF clears
its initial hurdles in getting started
and more definite knowledge is
gained concerning UHF and its
interrelationships with the VHF.
Nor should the application of this,
"safety factor" be limited to Zone
1, for the ultimate health of the
UHF will have a vital bearing upon
television development in all zones.4
To increase power and height
now is irrevocably to cast the die
in favor of the VHF and to take an
unnecessary gamble with the future
of our entire television system.
Particularly in view of the Com-
mission's statutory duty to "gen-
erally encourage the larger and
more effective use of radio in the
public interest," I believe that no
further increases in power and an-
tenna heights, beyond those minor
ones hereinbefore indicated, should
be permitted.
B. THE USE OF CHANNELS
#66-83— (Pars. 26-32 of the Sixth
Report)
The Commission, in my opinion,
should have adopted and finalized
the proposal in its Third Notice to
give a substantial preference in
these unassigned "flexibility" chan-
nels to cities without television as-
signments.5 Under this proposal,
a party in a city without television
assignments (and not within 15
miles of an assignment) could have
applied in a licensing proceeding
for a "flexibility" channel. In con-
trast, a party in a city to which one
or more assignments had been pro-
vided would have been ineligible to
make such an application and would
have been required to institute rule
making proceedings to secure a
"flexibility" assignment. Such a
rule of "limited eligibility" pro-
tected the future interest of smaller
cities without assignments in these
"flexibility" channels, and thereby
preserved what generally will be
their sole opportunity to obtain
local television outlets.
I believe that the Commission has
erred in deleting this Third Notice
proposal and in making unassigned
channels available to all on prac-
* The temporary loss of some service
to outlying areas if power and height
are not increased is more than com-
pensated for by the substantial enlarge-
ment of the opportunity for develop-
ment of local TV outlets. Subsequently,
if it should appear that some local out-
lets will not be forthcoming, the in-
creases in power and height could then
(in accordance with the "safety factor")
be granted to extend coverage to these
outlying areas.
5 See Part II, Assignment Principles,
of the Third Notice. These unassigned
channels, known in the Third Notice
as "flexibility" channels, in addition to
channels 66 to 83 include those addi-
tional assignments which, could, con-
sistent with the standards established
herein, be made on channels 2
through 65.
tically an equal basis. The Com-
mission's statements in this Report
to the effect that these channels
will "primarily" be used for com-
munities without assignments
(commercial and educational) are
insufficient in the absence of spe-
cific safeguards and standards to
accomplish such a needed result.
The privilege given cities without
assignments to petition for "flex-
ibility" channels even during the
general one-year ban on amend-
ments to the Table does not offer
anything near the substantial pro-
tection required. In view of the
anticipated heavy demand for fre-
quencies, the equal right of all par-
ties (after one year) to petition by
rule making for these channels and
particularly the lack of any defini-
tive criteria under which the Com-
mission could withhold them
against such demand, it is likely
that most unassigned channels will
be preempted by larger cities which
already have multiple television as-
signments. I do not believe that we
should so encourage the early ap-
propriation of these channels at the
expense of smaller communities
which may, in time, be able and
eager to support a local television
station.
C. THE PROCEDURE FOR PROC-
ESSING AND HEARING APPLI-
CATIONS
By far the best system for proc-
essing television applications would
be the so-called "two-lump" pro-
cedure; using it the Commission
would separately process all VHF
applications and all UHF applica-
tions for a given community and
would order consolidated hearings
when either the total number of
VHF or UHF applications exceeded
the number of available VHF or
UHF channels. The "channel by
channel" procedure and the require-
ment that applications specify
transmitter sites will, in my opin-
ion, cause unnecessary legal and
administrative difficulties without
obtaining any substantial gain in
the number of grants without hear-
ing issued by the Commission, and
thus should not have been adopted.
Strong reasons exist for prefer-
ring the "two-lump" procedure
even if it may be assumed (to my
mind, incorrectly) that the other
would be more expeditious. The
"two-lump" method would enable
the Commission more closely to
meet its primary duty in licensing
proceedings to choose the best qual-
ified applicants in a community.
For example, its use would obtain
the three most worthy appli-
cants (perhaps out of seven or
eight) for three VHF channels that
may be available in a given city."
"Channel by channel," however,
will at best obtain the most highly
qualified applicant for each of the
three channels; in so doing it may
bypass one or two more worthy
applicants who have been lost in
the contest over a particular chan-
nel.
Page 166 • April 14, 1952 Part II Final TV Report
' This applies with equal force to UHF
channels and applications, although
for purposes of simplicity only the
VHF is referred to. It should be noted
that were it not for the desirability of
getting UHF started against the ad-
vantage already held by the highly
developed VHF, a "one-lump" pro-
cedure, including all the multiple ap-
plicants for available channels, would
for the reasons stated herein be best
and should have been adopted.
BROADCASTING • Telecasting
:- That all VHF channels are iden-
i( tical has been a basic principle of
i]j the allocations plan and the Com-
j~ mission has denied several counter-
proposals in these proceedings
: which sought to distinguish be-
tween VHF frequencies as such.
•• By permitting applicants to pick
and seek particular VHF frequen-
It cies, the "channel by channel" pro-
cedure is inconsistent with this
. basic allocations principle.7 Unfor-
I tunately, it also offers greater op-
portunity for and thus encourages
maneuvering, pressuring and trad-
ing among applicants within avail-
• able VHF channels. No one can
be believe that these competitive prac-
:■ tices will be intended to or will
. produce applicants best qualified to
serve the public interest and most
: 'dedicated to it. Clearly, the Com-
. mission should not abdicate to in-
dividual applicants its critical role
:" in licensing proceedings; it should
■ not select a procedure that puts a
ilj premium on their wiles and strata-
jjj gems.
The contention that "channel by
channel" offers greater speed is
without substantial foundation in
, my opinion. Most likely, the num-
ber of early grants will be very
much the same no matter which
procedure is adopted. At best there
:i will be a limited number of in-
>i stances in which "channel by chan-
nel" will free for grant an applica-
tion otherwise caught in hearing.
'-' It is unreasonable to anticipate
many islands in the rough seas of
VHF competition, instances where
. there will not be multiple applica-
tions requiring hearings for every
choice VHF channel. In the case
; of UHF, the lesser competition will
- probably bring, in general, fewer
:." immediate applications and should
permit a quantity of uncontested
grants, regardless of the method
:; adopted.
Id j In view of the anticipated heavy
contest for VHF frequencies, it is
probable that "channel by channel"
.. will in many instances require mul-
7 tiple VHF hearings in the same
. community. This increase in the
total number of hearings will, in
jut view of the limited hearing staff,
cause a serious delay in overall pro-
ar? cessing. It also raises the possi-
bility of inconsistent results in
* these several VHF hearings in a
• city, due in part to the use of differ-
: ent Examiners and also to the
varied and inconsistent decisional
factors controlling licensing that
may be present in each hearing.8
d, Although a single Examiner for all
ing r.of these VHF hearings reduces the
;al- dangers of inconsistent results,
there remains the probability of
ptt- 7 The "two-lump" procedure on the
■ other hand is not only consistent with
I the fundamental principles of the al-
locations plan but is the procedure
which in essence has been used by the
Commission in FM and heretofore in
television. It represents too a sound
departure from the method used in
! AM, where a "channel by channel"
procedure was permissible for licens-
ing proceedings brought in the absence
of an engineered allocations plan and
0 Table of Assignments.
;* 'Thus, for example, depending upon
i the lineup of applicants for particular
i VHF channels, the basic factor of local
_~ ; residence may be without substantial
significance in one hearing where both
:.l applicants possess it, substantially
overlooked in another hearing where
neither applicant is local to the com-
n munity, and determinative in a third
s hearing where one applicant is a local
resident and the other is not. Under
the "two-lump" procedure, however,
'■■'A all decisional factors would play a
consistently equal role in the results
for all VHF channels.
varied and inconsistent decisional
factors in them. Such an arrange-
ment, in any event, would waste
whatever time advantage "channel
by channel" might otherwise have
held, for the Examiner, in order to
avoid giving an unfair "head start"
to any applicant, would undoubted-
ly have to hold up his earlier de-
cisions until all VHF decisions in
that city were ready for simultane-
ous issuance.
The requirement for applicants'
specification of transmitter sites,
apparently one of the prime rea-
sons for Commission adoption of
the "channel by channel" procedure,
is actually a cardinal weakness of
it. Not only will it make more
difficult and seriously slow up rou-
tine processing but it will require
a heavy, and in most cases an un-
necessary, expense for all appli-
cants. It opens, moreover, an
unfortunately wide avenue for
those "backstage" competitive ma-
nipulations already referred to.
Since transmitter sites will be
specified in more than 1000 appli-
cations, it is not unlikely that a
good number of them will not meet
the established mileage separations
to other specified sites. Not only
will co-channel separations have to
be taken into account here, and ad-
jacent channel separations as well,
but, insofar as the UHF applica-
tions are concerned, also those
many other separations established
by the so-called "Taboo Table." 9
Particularly accentuating this dif-
ficulty will be the fact that in pre-
paring an application for filing,
there is no way for an applicant to
know of the specified sites in other
applications to be filed which will
cause him to violate the minimum
separations.
Every time specified sites violate
the separations, a conflict requiring
a hearing will be created involving
applicants from different cities (as
well as between other competing
applicants in their respective
cities).10 These conflicts, closely re-
sembling those arising in standard
broadcasting, are precisely those
which the television allocations
plan and Table of Assignments
were designed to resolve and avoid.
Only a relatively few such con-
flicts would be able to begin a chain
reaction which would tie up exten-
sive regions of the country and
large numbers of channels in ex-
tremely complicated hearings. Even
should the conflict and hearing be
limited to applicants in two cities,
it is indeed difficult to see what cri-
teria the Commission would use to
prefer an applicant from one city
over his competitor in another (not
to mention the other competitors in
each city), for the Table of As-
signments has already established
that the operations of the several
9 See Sec. 3.610 (b) (3) of the Rules.
Briefly to list them, these "Taboo
Table" separations, all involving dif-
ferent channels, include I. F. beat (20
miles), Intermodulation (20 miles),
Oscillator (60 miles), Sound Image (60
miles) and Picture Image (75 miles).
Every one of these separations will
have to be taken into account in every
direction in measuring and determin-
ing the interrelationships of all trans-
mitter sites specified.
10 Since educators will also be required
to specify transmitter sites, they may
similarly be forced into conflict with
commercial interests in other cities, a
situation inconsistent with the basic
non-competitive principle of a reserva-
tion. Moreover, in such conflicts there
are no established criteria under which
the Commission could choose between
an educator in one city and a com-
mercial applicant in another.
channels which may be involved
are, in their respective cities, tech-
nically feasible and proper in every
respect.
The transmitter problem could
best be handled on a "site-to-be-
determined" basis under the "two-
lump" procedure. The transmitter
site and its related issues would
then play no part in a comparative
hearing. Only the successful ap-
plicant (or applicants) holding a
construction permit would be re-
quired to secure a site meeting
minimum mileage separations. Any
difficulties in so doing could more
easily be ironed out within the
greater flexibility of informal, ad-
ministrative processes. Given the
result in either case of sites within
the minimum separations, the pro-
cedure which reduces difficulties to
a minimum should be preferred.
In view of the foregoing contrast
of its assured benefits against the
probable minimal gains and the
serious difficulties entailed in the
other procedure, there is every rea-
son to adopt the "two-lump" meth-
od for the processing and the hear-
ing of applications.
D. THE EDUCATIONAL RES-
ERVATIONS, AND THE TABLE
OF ASSIGNMENTS, to which I
Concur insofar as the decision
adopts the principle of reserving
channels for educational purposes
and assigns specific channels for
such purposes, and to which I Dis-
sent insofar as the decision fails to
make a more adequate and proper
provision for education herein.
I
I am in complete agreement with
the Commission's action in finally
adopting the principle of indefinite-
ly reserving television channels for
non-commercial educational pur-
poses. I concur, therefore, in the
Commission's decision insofar as it
has finally reserved specific chan-
nels in cities throughout the United
State. Both Commission recogni-
tion of the principle and the spe-
cific reservations mark a significant
step forward for educational-TV.
I believe, however, that the Com-
mission's provision for education
herein is deficient in many vital re-
spects, both general and specific.
By failing to provide education
with its rightful share of the tele-
vision spectrum, the Commission,
in my opinion, runs the risk of
stunting the growth of educational-
TV in the formative days of its
infancy and of forever retarding
the future of our entire educational
system.
My Separate Views to the Com-
mission's Third Notice, issued
March 21, 1951, pointed out certain
defects in the proposals therein
respecting educational television in
the hope that they would be rem-
edied before final action was
taken. Our decision today, how-
ever, in large measure finalizes
these proposals and thus freezes in-
to permanency most of the flaws
and shortcomings contained in
them. Furthermore, their adoption
has resulted in numerous errors in
the specific allocations of the Com-
mission's Table of Assignments. In
view of the finality of this action,
the additional evidence adduced by
educators in the city-by-city hear-
ings and the constantly increasing
advancements in educational-TV, I
now feel even more certain that the
Commission has grievously erred
in not providing education with the
reservations it needs and deserves
and that, in so doing, it has worked
an injustice to the public interest.
II
In order to give a proper per-
spective to the Commission's action,
certain background facts should
first be stated in summary form. It
is fundamental that the Commis-
sion is herein shaping1 the nature
and course of television operations
for generations to come. In this
decision, the Commission allocates
and opens up for licensing almost
all of the frequencies that now re-
main available for television serv-
ice. Education in general will not
immediately be ab'e to claim and
use these television channels; it will
need, as the Commission recognizes,
additional time in which to secure
funds, evolve organizational struc-
tures and, just as important, inves-
tigate and develop the new, ex-
panded role which it can, through
television, play in the community.
In view of the pent-up commer-
cial demand for television facilities
and the certainty of their early
preemption for regular commercial
operations, only the reservation
now of a substantial number of
channels will insure their avail-
ability for future, full-scale educa-
tional use. Provision for education
in television must literally be made
now or never. Since education can-
not in the immediate future com-
pete for the remaining channels,
the absence of a reservation in any
city is almost a death blow to its
opportunity for an educational-
television service.
Ill
There has been no question as to
the tremendous potential inherent
in large-scale use of television by
educators. TV, as the "electronic
blackboard," is a teaching tool of
rare power and persuasion. Com-
bining sight and sound, blessed
with an immediacy of transmission
and impact, welcomed by and avail-
ble to almost everyone, television
offers an unprecedented opportu-
nity for education, both formal and
informal. It is uniquely capable of
serving all of our people in our
schools, homes and factories on a
constant and intimate basis. It can
do so, moreover, at a cost which is
extraordinarily low when full ac-
count is taken of its effectiveness
and extensive coverage.
To refer to educational-TV, how-
ever, is no longer to speak merely
of a potential, however basic such
considerations might be. The stead-
ily expanding volume of education-
al telecasting and the many suc-
cessful experiments in teaching
through TV are already realizing
the potential of this new medium in
every day life.11 These activities
show only a sample of what educa-
tion could do with its own full-time
stations; they provide increasing
proof that television, in the hands
of educators, could revitalize and
expand our entire educational sys-
tem and do so at a minimum cost.
IV
The phenomenon of television has
had an unprecedentedly rapid
growth; it has become in only six
years an integral part of the lives
and habits of millions of people.
Already possessing major standing
among the mass media, its power
and influence will without question
soon be second to none. It is par-
ticularly irresistible to children,
tens of thousands of whom already
spend more time before their TV
11 [See Column 1, page 168]
BROADCASTING • Telecasting
April 14, 1952 Part II Final TV Report • Page 167
receivers than they do in school.
Television, like other technical
innovations, is neutral in charac-
ter; its use (or rather, our use of
it) will ultimately determine its
value. In view of television's ex-
traordinary influence, which must
grow rather than abate in future
years, the Commission has an espe-
cial responsibility to the public —
adults as well as children — to in-
sure that this gTeat natural re-
source to a substantial degree is
devoted to cultural interests, to
education as well as entertainment.
The Commission's lawful task is
not merely to establish the tech-
nical framework for television
service. The public must not only
be reached, it must (in the truly
beneficial sense of that word) be
"served." The Commission's goal,
within the ambit of its statutory
powers, should therefore be to
bring about the best possible tele-
vision service for the American
people. The participation of edu-
cators on a full-scale basis is indis-
pensable to its achievement.
It is clear from the record in
these proceedings, as it is from the
entire history of broadcasting, that
educational stations can and will
make a distinctive and valuable
contribution to television. Although
there are commercial stations
which, as part of their public serv-
ice responsibilities, have granted
time and facilities for educational
telecasting, these programs at best
do not even begin to satisfy educa-
tion's need in television. Commer-
cial stations in general cannot pro-
vide, nor in all fairness could they
be expected to provide, a complete
educational service. Only a system
of independently licensed educa-
11 The dynamic aspects of the growth
of educational television have been dra-
matically illustrated, not only on but
off the record where they must be com-
mon knowledge to the Commission.
Each month brings a larger number of
schools into this field, sponsoring and
producing telecasts, initiating classes
and workshops (both technical and cre-
ative) and securing and operating their
own television equipment, including
studios and closed circuit operations.
(See inter alia JCET Exhibit 647). Reg-
ular educationally sponsored telecasts
of several years standing have proved
most successful and have continually
been expanding. An oustanding ex-
ample is found in Philadelphia where
the TV "School of the Air", used as
part of the regular curriculum in the
classroom, has been in operation since
1949 and where, last year, the TV "Uni-
versity of the Air" commenced oper-
ations to provide adult education in the
home under the joint sponsorship of
the area's 19 schools of higher learn-
ing. Together, these two programs now
telecast a total of nine half-hour pro-
grams per week over the three stations
in that city. Regular educational tele-
casts on a more modest scale have been
seen also in other cities, including De-
troit, New York, Newark, Miami, Chi-
cago, etc. These programs cannot, how-
ever, as indicated above, provide any-
thing near an adeauate substitute for
education's own TV stations.
In the past year, several educational
organizations have developed plans for
state-wide TV neworks. The exhaus-
tive proposal of the New York State
Board of Regents is the most highly de-
veloped of these, but initial steps to-
ward such networks have also been
taken in Wisconsin (now operating a
state-wide radio network of eight sta-
tions). New Jersey, Connecticut and
Washington.
And only a short time ago, a confer-
ence in St. Louis of leading educators,
citizens and organizations in this field
laid the groundwork for a national ed-
ucational-TV network to facilitate the
building and operation of non-com-
mercial stations. This conference un-
derscores the swiftness of develop-
ments here, for the possibility of co-
operative endeavor within a particu-
lar city is herein marked as a signifi-
cant step forward. (See Par. 44 of the
Sixth Report).
tional stations operating full-time
on a non-commercial basis can ac-
complish such a service.12
Educational-TV stations, when
established, will do more than fur-
nish a uniquely valuable teaching
aid for in-school and home use.
They will supply a beneficial com-
plement to commercial telecasting.
Providing for a greater diversity
in TV programming, they will be
particularly attractive to the many
specialized and minority interests
in the community, cultural as well
as educational, which tend to be by-
passed by commercial broadcasters
thinking in terms of mass audi-
ences. They will permit the entire
viewing public an unaccustomed
freedom of choice in programming.
Educationally licensed and oper-
ated stations will, in addition, re-
sult in a substantial and beneficial
diversification in the ownership and
control of broadcast facilities. This
would be closely in line with estab-
lished Commission policy which has
sought to achieve such diversifica-
tion through the exercise of its li-
censing authority. Finally, educa-
tional stations will provide the
highest standards of public service.
Introducing non-commercial objec-
tives and activities, they will be a
leavening agent raising the aim
and operations of our entire broad-
casting system.
VI
The Commission's mandate, in
these circumstances, requires it to
provide a thoroughgoing opportu-
nity for education in television, to
grant educators an adequate "home
in the spectrum." It can do so only
by maximizing the number of res-
ervations for education and re-
alistically implementing its action
here and in its Rules and Regula-
tions so as to encourage and enable
educators to take full advantage of
these reservations. By "maximiz-
ing the number of reservations," I
mean the necessity of giving educa-
tion one of the paramount priori-
ties in the allocation of channels
and of reserving as many assign-
ments as possible, consistent with
the other major needs in the spec-
trum. Certainly the Commission
has not adopted or applied such a
policy here.13
There can be no doubt that the
television spectrum in the main
should be devoted to commercial
operations in accordance with the
traditional concepts of our broad-
casting system. Commercial broad-
casting plays a vital function in
the development and operation of
12 This record and history of broadcast-
ing further establish that commercial
radio and television over the years
have in general failed to give even a
barely minimal opportunity for edu-
cational broadcasting. The need for
educational stations, however, would as
above stated, exist even if this were not
the fact.
13 The sole allocation principle respect-
ing education adopted by the Commis-
sion is that which assigns a channel to
those cities which are primarily edu-
cational centers. Beyond this, educa-
tion has played no part in the alloca-
tions of channels; the Commission has
merely reserved one channel in a city
when, by applying allocation princi-
ples, three or more have been as-
signed to it. For these reasons, the
Joint Committee on Educational Tele-
vision has requested that the Commis-
sion adopt an educational priority to
serve as a basic principle in the allo-
cation of channels. (See Pars. 83-4 of
the Sixth Report). Despite the Com-
mission's glossing over of this request,
it should be noted that many more
reservations would have been provided
herein if such a high-ranking priority
had been adopted before the issuance
of the Third Notice or this Final De-
this system, one which the non-
commercial cannot fulfill. Educa-
tional television has, however, its
own uniquely valuable contribution
of public service to make to this
system. Thus, only by establishing
a high ranking educational priority
could the Commission meet its ob-
ligation, inherent in the Communi-
cations Act and expressly recog-
nized in its 1935 Report to Con-
gress respecting Section 307 (c) of
that Act, to "actively assist in the
determination of the rightful place
of broadcasting in education and
to see that it is used in that place."
In establishing a scale of relative
values, upon which its allocations
and assignments are based, the
Commission has sorely undervalued
education and placed it in a grossly
subordinate position. As a result of
the Commission's failure to strike
a proper balance of the various in-
terests here involved, education has
not been provided with the propor-
tionate share of the channels it
deserves. Certainly commercial
broadcasting should get the "lion's"
share of these TV frequencies; it
should not, however, get the
"lamb's" share as well.
VII
The evidence of educator's deep
interest in television and the steps
they have already taken or con-
template as to the building and
operation of TV stations is de-
tailed, voluminous and persuasive.
Educators' affidavits have, in scores
of instances, gone far beyond ex-
pressions of mere willingness or
hope. They have set forth concrete
facts and figures; they have par-
ticularized in minute degree the
why's and how's of their plans for
educational television. Merely to
glance through them — to mention
only the affidavits of the New York
State Board of Regents, the New
Jersey Board of Education, the
Wisconsin State Radio Council, the
Universities of Kansas, Houston,
Ohio State and Southern Illinois, of
educators in the cities of Milwau-
kee, Houston, Pittsburgh, Chicago,
San Francisco, Boston, etc. — estab-
lishes conclusively that education,
given a proper reservation, will
make excellent use of the facilities
set aside for it.
The Commission holds herein that
the entire record in the general
portion of the proceedings over-
comes objections to the basic prin-
ciple of reservations." In the same
.way, the entire record in these pro-
ceedings, particularly the evidence
in the city-by-city hearings, should
be held to overcome any and all
objections to finalizing specific re-
servations herein. Cumulatively,
this entire record supports a maxi-
mum number of reservations suf-
ficient for a nationwide service,
which would allow almost every-
one in this country to enjoy the
benefits of an educational "school
of the air." At the very least, this
record requires that the Commis-
sion finalize all of the reservations
proposed in the Third Notice and
grant, in the absence of more basic
considerations to the contrary,
those other reservations snecificaliy
requested by educators herein.13
"Par. 44 of the Sixth Report.
15 It should be noted that educators have
unfairly been required to participate
in both the general and city-by-city
portions of these proceedings. To my
mind, the Commission in the public in-
terest could and should have provided
a substantial number of reservations
in its final decision without requiring
any showing from educators in either
portion and certainly without requir-
ing one in both.
VIII
With the foregoing remarks to
serve as background, we may now
turn to an examination of the Ta-
ble of Assignments itself. In my
opinion, the Commission's provision
for educational-TV is generally in-
adequate in that:
a. It fails to reserve sufficient
channels for a nationwide edu-
cational service.
Since reservations for all prac-
tical purposes are indispensable to
the establishment of educational
television stations, it is axiomatic
that only a policy of setting aside
channels on a nationwide basis will
accomplish the development of a
truly national educational service.
Yet, the 233 reservations finalized
by the Commission, representing
approximately 11.6% of the total
number of assignments, fall woe-
fully short of providing the requi-
site number of channels for such
a service. They allow at best for
haphazard and inequitable educa-
tional development of the medium."
There is no allocation for educa-
tional-TV in approximately one-
fourth of all of the metropolitan
communities in this country. This
includes cities as large as Youngs-
town (Ohio) with a metropolitan
area population of 525,000; Allen-
town -Bethlehem (Pennsylvania)
with a population of 430,000; and
Springfield-H o 1 y o k e (Massachu-
setts) with a population of 400,000.
The people in these many large
cities, therefore, will probably be
deprived for all time of a valuable
educational service which their
more fortunate neighbors in com-
parable or smaller communities
may soon enjoy.
Similarly, there is only a single
reservation provided for each of
the following states: Massachu-
setts, Maryland, Kentucky, Wyo-
ming, Delaware, Rhode Island and
Vermont, out of a combined total
of 114 channels assigned to them.
Only two reservations have been
provided for the entire states of
Minnesota, Nebraska, Arizona,
Idaho, Nevada and New Hamp-
shire. In New York City where
scores of educational and cultural
institutions serve more than 11,-
000,000 people in the area, only one
channel has been reserved despite
the forcefully documented request
of the New York State Board of
Regents for a second channel to
meet the combined needs of the
Regents, the City itself, the Board
of Education and the many private
schools and institutions of higher
learning located there. This is done
despite the fact that New York
City is today the primary produc-
tion center for commercial televi-
sion and its many writers, artists
and technicians would likewise be
1B Thus, for example, by providing a
reservation in every city in which two
assignments were proposed by the
Third Notice (rather than the three
assignments used as the basis for res-
ervations in that Notice), the Commis-
sion could have set aside an additional
146 assignments for education. These
would, of course, allow for a closer ap-
proximation of a nationwide system.
(See my Separate Views to the Third
Notice for a discussion of cultural
monopoly as contrasted to the eco-
nomic variety, Section II). It has also
been my constant position that the
Commission had the responsibility to
make or initiate a study of educational
needs throughout the country to serve
as the basis for television allocations
to education.
Page It
• April 14, 1952 Part II Final TV Report
BROADCASTING • Telecasting
of great value to educational tele-
vision.
b. The reservations have pre-
dominantly been confined to the
ultra-high (UHF) portion of
the spectrum and an insufficient
number of VHF reservations
provided :
By limiting education to UHF
frequencies in cities in which com-
mercial television over VHF has
already made substantial inroads,
,or will soon do so, the Commission
has placed the educators there at a
fundamental disadvantage. This
situation exists in a large number
of cities, including such major com-
munities as Detroit, Philadelphia,
Cincinnati, Cleveland, Washington,
ietc. While it may be true that
some educators in these circum-
stances will find UHF operations
Only a "temporary handicap," for
others it may prove to be a per-
manent disability. The public's
stake in educational-TV is too great
to be forced to rest on such specula-
tion.
The past year since issuance of
the Third Notice has further ag-
gravated this problem, and made
even clearer the inadvisability of
forcing education into the UHF in
these cities. More than 16 million
TV receivers are now in the hands
of the public and, in many com-
munities set ownership nears or
stands at the "saturation point."
Educators undertaking the task,
considerable in itself, of raising
funds for non-commercial opera-
tions will be faced with the difficult
obstacle that their UHF operations
in these cities would not be capable
jf being received by a single one
}f the millions of outstanding sets,
unless these sets are first con-
verted.
No one can be unmindful of the
fact that commercial operators at-
tempting UHF telecasting in cities
Jidth established VHF service will
shemselves be handicapped by an
nitial competitive disadvantage."
But, however grreat this problem of
ntegrating UHF into existing
VHF operations may be, it can
jest be handled by commercial op-
erators who are spurred on by com-
oetitive motives and possible mone-
tary profits and it properly should
oe entrusted to them. For the
Commission to force education to
;arry what is essentially a sub-
;tantial commercial burden is unre-
ilistic and unwise, for it apprecia-
bly limits the opportunity a re-
.ervation offers to educators.18
Education's share of the VHF is
Nearly inadequate. Not a single
/HF reservation has been provided
or the states of New York, Michi-
gan, Ohio, Indiana, Connecticut,
'Jew Jersey, Virginia, West Vir-
ginia, Nebraska, Kentucky, Ehode
sland, Delaware, Vermont, and
Maryland, out of a combined total
*f 97 VHF channels assigned to
hem. Only a single VHF has been
As expressly stated in Par. 200 of this
ieport. See also my Dissenting Opin-
:>n dealing with Powers and Antenna
teights, Part A, herein.
: An extreme instance of such unreal-
stic allocations is found in ten cities,
n each of which the Commission has
lade two VHF assignments and then
as reserved for education the only
fHF channel assigned there. These
ities are: Bangor (Maine), Great Falls
Montana), Dickinson and Williston
North Dakota), Pierre (South Dakota),
falla Walla (Washington), Laredo
Texas), Huntington (West Virginia),
'oledo (Ohio), and Syracuse (New
ork). Moreover, in every one of
lese cities, except Syracuse, there was
t least one of the assigned VHF chan-
els available for reservation.
reserved in each of the following
states : Massachusetts, Pennsyl-
vania, Wisconsin, Missouri, North
Carolina, New Hampshire, Maine,
Mississippi, Nevada, South Caro-
lina, Utah, Idaho, Wyoming and
Louisiana, out of a combined total
of 136 VHF assigned to them.
Thus, in 28 states, including many
of the leaders in population and re-
sources which have particular need
for educational television, educa-
tors have received fourteen VHF
out of a total of 233 assigned.
In order to correct this inequita-
ble distribution of channels to edu-
cation, the Commission should have,
whenever possible, placed in the
VHF the additional reservations
allocated herein and should have
made particular effort to provide a
VHF reservation in the "closed"
and predominantly VHF cities.
c. The Commission has im,-
properly bound its policy of re-
servations too closely to a show-
ing of present demand by
educators.
A study of the specific assign-
ments herein clearly establishes
that the Commission has refused to
extend its reservations to the cities
necessary for a nationwide educa-
tional service solely for the reason
that no showing of demand for
such reservations has been made by
local educators in these cities. On
this same basis the Commission in
several cities has deleted proposed
VHF reservations. Only in cases
where a proposed reservation has
not been opposed by commercial in-
terests has the Commission final-
ized reservations, whether VHF or
UHF, without requiring evidence
of educational demand. In all other
instances educators have supported
the proposed reservations in their
respective cities.
Reservations are too critically
needed, however, to be made to de-
pend on showings of present de-
mand. That local educators in each
and every city affected have not, at
this premature date in the early
history of TV, given formal assur-
ances of their intention and ability
to make use of the medium, should
not be material here. In this cru-
cial area of public welfare, the
Commission must not rely solely
upon the self-interest and aware-
ness of present-day educators to
delineate and prescribe future edu-
cational needs in television. The
public interest, in my opinion,
would have required the Commis-
sion to make substantial reserva-
tions in this allocations proceeding,
even if educators had made no for-
mal showing of any kind on this
record.
As amply shown on the record
and spelled out by the Commission
herein,19 the fact that many local
educators in specific localities are
not now ready to 'claim frequencies
is a basic reason for the very prin-
ciple of reservations and precisely
because of it have channels now
been set aside for future educa-
tional use. It is therefore grossly
inconsistent and incongruous to
hold present educational demand to
be unnecessary in determining the
general principle requiring reser-
vations, and then to make it an
essential in the city-by-city hearing
concerning specific reservations.
If the Commission is, however,
to require a showing of educational
demand, despite the above objec-
tions to such a policy, it would be
much more valid for it here to
point to and rely on the great
quantum of evidence from educa-
tional institutions and communities
that are now ready, willing and, in
some cases, even able to begin full-
time television operations as the
basis for a more liberal policy to-
wards education. It is to those
eminent educators who have taken
the lead in TV that we should look,
if we must, to determine what in
general may be expected from edu-
cation in years to come.20 Uniform-
ity of opinion and action from
every community in the nation is
simply too much to expect. That
it has not been manifested is in no
way proof of any permanent lack of
interest by less advanced or smaller
schools or any fixed inability on
their part to undertake singly or
cooperatively, the operation of their
own non-commercial stations. It is
solely and simply due to the fact
that in educational television, as
elsewhere, some must lead so that
others may follow.21
The very purpose of an alloca-
tions plan and the Table of Assign-
ments is to erect a bulwark to pro-
tect TV's development against the
inroads of present demand. This
purpose should apply consistently
to both educational and commercial
allocations, and neither the reser-
vations nor commercial assign-
ments to the smaller cities should
be limited by the fact that identifi-
able persons or groups have failed
to articulate formally a determina-
tion and ability to use the facility.
The future rights of the commer-
cial and educational interests that
are not yet sufficiently vocal to ap-
pear in these proceedings are pre-
cisely those which the Commission
has the primary duty to protect.
An overall national allocations
plan for the distribution of all tele-
vision channels in the public inter-
est must not be grounded pre-
dominantly upon considerations of
immediate demand. This is true
even where, as here, such demand
may be expressed in the form of
affidavits rather than as applica-
tions for construction permits. In
establishing the structure and nat-
ure of our future television system,
the Commission must look beyond
contemporary opinions and atti-
tudes that patently are underdevel-
oped and which assuredly will
change with time and circumstance.
To do otherwise is to tie the future
with the bonds of the past.
d. The Commission in its allo-
cations improperly fails to dis-
tinguish between educational
and commercial assignments.
The Commission in acting upon
the assignments for specific cities
has considered education merely as
one of the television services to be
provided for a given community.
It has failed in every case to recog-
nize the essential distinction be-
tween the educational and commer-
cial television service, which calls
for their different treatment. The
function, scope and mode of oper-
ation of educational television dif-
See Pars. 37-44 of the Sixth Report.
20 See Section VII, herein.
21 So, for example, America's unique
system of free public schools did not
have an instantaneous and simultan-
eous development in all parts of the
United States, but rather developed
first in the larger cities, such as New
York and Philadelphia, and thereafter
spread in time throughout the country.
Educational-TV is presently, in a much
more critical situation than was the
public school system in its initial
phases, for assignments are necessary
now in order to preserve even the op-
portunity for future growth and de-
velopment.
fer markedly from those of com-
mercial telecasting. An assignment
for education is not designed solely
to bring another TV station to a
community, but to provide a sepa-
rate and unique service to it, per-
mitting fuller expression of its edu-
cational and cultural interests. In
keeping with this distinction a city
already served by commercial sta-
tions may be entitled to an assign-
ment for education even though, on
comparative factors, no additional
assignment for commercial pur-
poses could be permitted to it. This
is vital in specific assignments for
such cities as Detroit and Colum-
bus, hereinafter discussed.
The Commission has heretofore
recognized the difference between
the educational and commercial
services. In FM it has set aside a
separate block of channels exclu-
sively and entirely for non-commer-
cial educational stations. The only
reason for not utilizing this method
of "block reservations" in televi-
sion, as expressly stated in the
Commission's Third Notice, was in
order to achieve greater efficiency
of allocations throughout the entire
Table of Assignments.22 That the
Commission now chooses in TV to
proceed by reserving specific chan-
nels in individual cities should not,
however, cause it to lose sight of
the essential fact that education is
a completely separate and distinct
service and should be so treated.
e. This decision will in gen-
eral exclude education from the
unassigned portion of the TV
spectrum, the "flexibility" chan-
nels.
The Commission has, as herein-
before stated, established channels
66 to 83 as a pool of unassigned
channels, known in the Third No-
tice as the "flexibility" band. Al-
though these unassigned channels
represent more than 20% of the
entire television spectrum, the Com-
mission has provided a total of only
fourteen assignments for education
in them. Even this small number
has been set aside solely upon spe-
cific demand by educators in the
cities affected.
By making these unassigned
channels available (after one year)
on a demand basis to any party
instituting proper rule making pro-
ceedings, the Commission has se-
verely limited educators' oppor-
tunity to secure any further as-
signments in them. The Commis-
sion's _ statement herein that these
unassigned channels will "primar-
ily" be used for communities with-
out educational (and commercial)
assignments does not afford an ade-
quate protection to educators, since
no specific standards have been
provided to effectuate this inten-
tion.23 In light of the Commission's
own acknowledgments that educa-
tors need a longer time to enter
television, it is impossible to at-
tach substantial significance to the
provision herein permitting educa-
tors to file for an unassigned chan-
nel even during the coming year
when most proposed amendments
to the Table will not be accepted.24
A one-year preference to these un-
assigned channels is as illusory as
would be a one-year reservation.
The Commission's provision for
MSet forth in Footnote 11, Page 13, of
the Sixth Report.
ROADCASTING • Telecasting
April 14, 1952 Part II Final TV Report • Page 169
"flexibility" channels, particularly
insofar as education is concerned,
is therefore completely inconsistent
with the fundamental principles
followed by it with respect to chan-
nels 2 through 65. To be consistent
and equitable, the Commission must
establish a firm principle under
which education woidd have a pre-
ference in "flexibility" channels
equivalent to its reservations in the
other channels. This preference
could be accomplished by a rule
of "limited eligibility," such as
spelled out hereinbefore for smaller
communities without television as-
signments. (Part B of this Opin-
ion). In other words, I would retain
the proposal concerning "flexi-
bility" channels contained in the
Third Notice and extend it to in-
clude cities without educational as-
signments, instead of almost com-
pletely deleting that proposal as
the Commission has done in this
Report.
f. Eligibility for the licensing
of non-commercial stations has
been unduly limited,
I believe that municipalities
should be made eligible in every
instance to operate stations on re-
served non-commercial channels.
To limit eligibility in general to
educational institutions is, in my
opinion, unnecessarily strict, for in
many instances it may prevent the
most efficient administration of the
licensed channel and may even re-
sult in the complete loss of an
otherwise ready and valuable li-
censee.
In providing for this new and
unique educational service, the
Commission should not be unduly
restrictive of its future develop-
ment. Television is so much more
costly than aural broadcasting and
involves such substantial differ-
ences in organization and opera-
tion, that practices followed in
FM should not necessarily be bind-
ing here. As the city usually holds
authority over the public school
system, it is not only incongruous
but it contradicts the basic prin-
ciple of licensee* responsibility to
provide that its subordinate entity
is eligible for license while the city
itself is not. Moreover, in many in-
stances the municipality could more
efficiently operate the station, par-
ticularly so when it has jurisdiction
over the many and varied educa-
tional and cultural institutions in
the city.
It is clear that every licensee of
a reserved channel will be required
to broadcast exclusively on a non-
commercial basis, featuring spe-
cialized educational and cultural
programming, and will be bound by
the general requirements for co-
operative arrangements among all
educational institutions in the area.
In view of these careful limitations
as to the nature and scope of edu-
cational-TV operations, I can see
no reason why the Commission's
Rules should in any case prevent a
municipality which is ready, able
and otherwise qualified to build
and operate a station, while the
area's educators are not, from
bringing this vitally needed serv-
ice to the public. *
IX
Had the Commission adopted and
applied the general principles set
forth above, adequate provision
for education would have been
x The Commission has recognized this
need to some extent by providing for
municipality eligibility in certain lim-
ited instances. (See Pars. 50-3 of the
Sixth Report and Section 3.621 (c) of
the TV Rules) .
achieved. Since it did not, however,
and for the further reasons enu-
merated below in particular cases,
I find it necessary in several in-
stances to dissent from the Com-
mission's final Table of Assign-
ments. My objections to specific as-
signments may be grouped in the
following categories:
a. Proposed VHF reservations
have been deleted. (Pars. 431, 588,
611 and 586)
In Indianapolis (Indiana), Kan-
sas City (Missouri) and Omaha
(Nebraska), the Commission has
improperly deleted proposed VHF
reservations and substituted UHF
reservations in their place. In Co-
lumbia (Missouri), a proposed
VHF reservation for a "primarily
educational center" has been de-
leted without any substitute res-
ervation provided. 25 I believe, how-
ever, that the VHF reservation
should have been retained and
finalized in every one of these
cities.
These deletions have been based
upon the lack of local educational
demand for VHF reservations and
commercial opposition to them.
The basic fallacy of a policy pre-
dicated upon demand has already
been pointed out and is fully ap-
plicable here. Reservations, it
should be remembered, are pri-
marily set aside for the benefit of
the people who will be served by
these non-commercial stations. A
reserved channel therefore confers
no interest which local educators
can refuse, barter or sell. The only
right an educator has in a reserved
channel is one of use and service,
subject to Commission approval
and its Rules and Regulations. If
he is unwilling to exercise this
right, no matter his position or
influence, the VHF channel should
remain reserved in that community
for the use of its more enlightened
and public spirited citizens and
educators.
The public interest should not
here be neglected solely because
educators now in office refuse to
accept or recognize television's op-
portunity and challenge. Not only
may changes in administration
bring about a change in the think-
ing of their institutions, but the
passage of time and the example
set by other educators using TV,
may bring about radical revision
even in their own attitudes. They
may then be quick, if the channel
is gone, to demand its return and
cry that the Commission should
have guarded them against their
own error. We have seen such a
cycle in radio and must insure
against its repetition in television.
The Commission must not adopt
the shortsightedness of a few as
its own basic policy.
It should be noted here with
a Another deletion of a VHF reserva-
tion, in effect, was made in San Diego
(California) where the Commission's
Third Notice had proposed to reserve
VHF channel 3, and strong support for
such a reservation had been received
from local educators. Subsequently,
due to an agreement with Mexico re-
specting border allocations, the Com-
mission deleted one VHF of the three
a=signed to San Diego, that one being
VHF channel 3 reserved for education.
Since no other VHF has been reserved
in San Diego, it is clear that education
there has been forced to bear a dis-
proportionate cost of this international
agreement. Storrs (Connecticut) is a
substantially different matter, for there
the proposed UHF reservation was
shifted to another Connecticut city in
order to provide a more efficient sys-
tem of reservations for a state-wide
educational service. (Par. 283 of the
Sixth Report).
regard to all allocations that the
contest for assignments is now
largely confined to the VHF fre-
quencies, and particularly to those
cities in which VHF stations are
already on the air. Thus, of the
73 cities in the United States in
which the Commission had pro-
posed VHF educational assign-
ments, commercial interests in 22
of these cities have objected to the
reservations and requested that
they be deleted. In fully half of the
26 instances in which a VHF res-
ervation was proposed for cities
with presently operating stations,
commercial objections were re-
ceived to such reservations. Yet,
at the same time, there was not a
single commercial objection seek-
ing to delete specifically proposed
UHF reservations, although a total
of 127 had been proposed by the
Commission. 27
Without doubt, however, a tight
situation such as exists where
VHF is now operating is only be-
ing delayed in the remainder of the
VHF and in the entire UHF, and
will develop there with increasing
intensity as available TV assign-
ments are taken up. To insure the
full and unrestricted opportunity
in television that education needs
and deserves, the Commission must
now stand firm against the im-
mediate claims of commercial ex-
pediency seeking deletions from
those few VHF channels which
have been reserved.
b. Additional VHF and UHF
assignments have been provided
without being reserved for educa-
tional purposes.
1. In its Third Notice the Com-
mission set forth the principles
for determining allocations to edu-
cation, which provided in part for
a reservation in every city with
three or more assignments and a
VHF reservation in cities with at
least three VHF assignments of
which one was still available. The
Third Notice scrupulously followed
these principles in proposing its
assignments and reservations. Yet,
in several instances herein the
Commission has provided a num-
ber of additional assignments which
these principles would require to be
reserved for education, but in every
instance save one the Commission
has deviated from the principle,
failed to make such reservation
and, instead, has assigned the chan-
nel for commercial use.28 It has
done so solely on the basis that
no educational demand has been
manifested for such reservation.
This is the case in Youngstown
(Ohio) ; Scranton, Altoona and
Harrisburg (Pennsylvania) ; Santa
Barbara (California), and Belling-
ham (Washington) where third
assignments have been provided,
and in Lubbock (Texas) and Buf-
falo-Niagara Falls (New York)
where third VHF's have been as-
signed, the latter by virtue of the
combination for assignment pur-
lin Madison (Wisconsin), it should be
noted, a commercial request to move
the proposed reservation from the UHF
to VHF was denied expressly on the
basis that no educational demand for
the VHF supported this request. (See
Par. 581 of the Sixth Report.)
28 Only in Sacramento (California),
where the Commission has reserved the
third VHF assigned to that city have
the principles of the Third Notice been
followed; even here such assignment
was not due alone to those principles,
but as much, if not more, to the local
educators" demand for the VHF res-
ervations.
poses of those two cities into one
metropolitan area.
The Commission has failed to
give any reason why the general
pre-established rules respecting
educational allocations should not
be applied to these additional as-
signments. How can the Com-
mission consistently distinguish
those instances where a city re-
ceived its assignments under the
Third Notice from those where
that third assignment, or that
third VHF, came to it as the result
of the city-by-city hearings? Fur-
thermore, in only a single one of
these instances (Buffalo) did the
commercial interests requesting
the additional assignment refer to
or deal with the question of
whether this assignment, if made,
should be reserved for education
as required by the principles of
the Third Notice or should be made
available to commercial interests.
Therefore, in order to achieve a
consistent application of these
aforementioned principles, the Com-
mission should reserve every third
assignment and third VHF, above
specified, for educational purposes.
2. Similarly the Commission has
allocated a first or second VHF
channel to several cities, but in
no case has this VHF been as-
signed for educational purposes,
although there was clear need for
such action and the educators af-
fected have strongly articulated
their support of educational as-
signments. Thus, in Hartford
(Connecticut), the added VHF as-
signment, if reserved, could im-
mediately serve as the hub of a con-
templated state-wide educational
network. In Bay City (Michigan)
where local educators made a
strong showing for a VHF chan-
nel, the Commission disregarded
it despite the fact that an addi-
tional VHF was assismed to that
city. Although that VHF was not
the exact one requested by Bay
City's educators, it should be noted
that the Commission did not find
such circumstance to be an obsta-
cle, when, on its own motion, it
allocated VHF 10 to Altoona (Penn-
sylvania) although commercial in-
terests there had demanded the
assignment of a completely dif-
ferent VHF channel. 29 This ex-
ample illustrates the pattern of
Commission inconsistency; it de-
viates (in Youngstown, Lubbock,
etc.) from principles requiring res-
ervations on the basis that no edu-
cational demand has been mani-
fested, and yet in Bay City it ad-
heres to principles restricting res-
ervations even in the face of clear
demand for such assignments.
While it is true that the general
principles of the Third Notice do
not require these additional VHF's
to be reserved, I believe that ordi-
nary fairness at least requires con-
sistent Commission action in like
situations, whether commercial or
educational. In these above-men-
tioned instances, the entire record
so well supports education's need
for the VHF channels involved
that they should be set aside in
every one of these cities.
c. VHF reservations requested
for early educational operations
have not been provided.
The Commission must not only
reserve channels for education but
29 Par. 370 of the Sixth Report,
Page 170 • April 14, 1952 Part II Final TV Report
BROADCASTING • Telecasting
it must implement its reservation
in a realistically effective manner,
reasonably calculated to bring
about the actual operation of these
channels. In order to achieve
large-scale educational use of tele-
vision, it is clearly imperative that
there first be pioneers into the field
whose stations will provide a strong
stimulus for the entire movement
and serve as "pilot plants" for
similar operations. The Commis-
sion, however, has made practically
no allowance for this need and in
almost every instance has refused
to provide the additional VHF
reservations which have been re-
quested for immediate or early edu-
cational operations. In so doing it
has rejected forceful showings of
the public interest requiring such
assignment. 30
The particular facts in each of
the following cases further de-
monstrate the validity of these re-
quests for VHF reservations:
1. Columbus (Ohio) Par. 417
of the Sixth Report)
Ohio State University in Colum-
bus is now ready, willing and able
to make immediate use of VHF 12
in Columbus and it already has on
file an application for a construc-
tion permit to build on that chan-
| nel. Ohio State is without question
j among the leading and most in-
! fluential institutions in the field of
I educational broadcasting. Its activ-
ities began in 1922 and have con-
tinued on a constantly increasing
scale to the present time over its
own Stations WOSU and WOSU-
| FM. Its annual broadcasting bud-
get presently exceeds $150,000.
With a VHF channel, Ohio State
could immediately carry its leader-
! ship into television and give a
J needed impetus to the development
of this new, specialized medium.
The existence of three operating
VHF stations in Columbus, how-
ever, and the high percentage of
VHF set ownership there, near a
saturation point of 55%, requires
Ohio State, as a practical matter,
to secure a VHF channel for its
operations. Without a VHF, its
operations will be delayed and it
becomes a matter of speculation
when the school will enter televi-
sion on a full-time basis.
Undeniably, the shifts in assign-
ments which would be required jn
order to bring VHF 12 to Columbus
present certain difficulties. The
Commission, however, should not
merely "count the noses" of com-
parative populations nor make the
bare number of channels involved
the determinative factor.31 In this
situation, I believe that the proper
application of allocations principles
and the public interest require the
Commission to make this requested
assignment of VHF 12 to Columbus
for educational purposes.
2. Detroit, (Michigan) (Par. 479
of the Sixth Report)
The Board of Education of the
City of Detroit has requested, by
a series of channel shifts, the as-
signment of a fourth VHF (11) in
that city in place of UHF Channel
In every instance herein the educa-
tors have filed complete and lengthy
affidavits, including the engineering
data necessary to accomplish the re-
quested shifts.
;1 It should be noted that under the
principles established in the Third
Notice, a VHF reservation would have
been provided for Columbus had its
three VHF assignments not already
been in actual operation. This is also
true in the case of Detroit; hereinafter
discussed.
56 proposed to be reserved there.32
I believe that the three existing
VHF television stations in Detroit,
as well as the 600,000 TV sets in
the hands of its public, makes a
VHF reservation necessary if edu-
cation is not to be placed at an
initial handicap in its operations
in Detroit. Furthermore, education
there has already had extensive
and successful experience in actual
television programming and is,
therefore, uniquely capable of quick
expansion into full-time educational
operations over its own independent
station.
The Commission's actions here
and in Columbus reveal striking in-
consistency. Rejection of the Ohio
State request for a VHF assign-
ment was predicated upon a com-
parison of the relative populations
of Indianapolis, Clarksburg and
Huntington as against Columbus
and, in addition, the net loss of one
VHF channel caused by that coun-
terproposal. While disapproving
the use of such a numerical yard-
stick in this proceeding, I firmly
believe that its consistent applica-
tion would have resulted in a grant
of the educational counterproposal
for Detroit. The gain of a fourth
VHF in Detroit, the fifth largest
city in the country with a metro-
politan population of 3 million, to-
gether with a first VHF for Bay-
City-Saginaw with its 240,000 popu-
lation, as requested, would more
than compensate in my opinion for
the loss of the second VHF pro-
posed in Toledo with its 400,000
population and the first VHF pro-
posed in Flint with its 270,000 pop-
ulation. There would be no net loss
in the total number of VHF chan-
nels and a substitute UHF channel
could be provided for Toledo, which
would help the educators there, who
otherwise face the unhappy pros-
pect of having the only UHF as-
signment in that city.
On any basis, therefore, the as-
signment of a VHF to Detroit for
educational purposes is warranted
and clearly in the public interest.
3. Fort Wayne (Indiana) and
Carbondale (Illinois) (Pars. 438
and 518 of the Sixth Report)
Indiana Technical College has
requested the assignment and res-
ervation of VHF 5 in Fort Wayne
for immediate educational opera-
tion. Southern Illinois University
has requested the assignment and
reservation of VHF 10 in Carbon-
dale to permit its early initiation
of educational-TV operations. Both
require a VHF channel for addi-
tional, substantial reasons: Indiana
Technical College, in order to make
use of TV equipment (valued at
more than $100,000) donated to it,
some of which is usable only in
the lower portion of the VHF;
Southern Illinois University, in or-
der to bring a needed first VHF
service to more than 370,000 people
in the southern one-third of the
state, a number considerably great-
er than that which could be
reached by a UHF operation. The
Commission has denied both re-
quests on the basis that each vio-
lated minimum mileage separations
established herein and, in addition,
has denied the further request of
Indiana Technical College for an
assignment to be limited to low-
power operations in order to pre-
32 These requests, it should be noted,
would also bring first VHF reserva-
tions to Ohio and Michigan, and would
correct to some extent the inequitable
situation that now finds these States
among those without any reservation
in the VHF.
vent objectionable interference.33
The Commission's denial of these
requested VHF assignments has re-
sulted in the loss, for the time
being, of particularly valuable edu-
cational licensees who could other-
wise have begun early operations.
Here, too, a UHF assignment may
cause substantial delay and make
speculative the time when these
schools will enter the medium on
a full-scale basis. Here then are
particularly glaring examples of
what has resulted from the Com-
mission's mistake in not recogniz-
ing education as a separate and
distinct service, its omission of a
high-ranking educational priority
in the allocations, and its failure
to construct an allocations plan
and a Table of Assignments rea-
sonably designed to meet these ma-
jor needs in educational television.
These faults are responsible for the
absence of educational VHF as-
signments in Fort Wayne and Car-
bondale and I believe the Table of
Assignments to be in error in not
providing them. Had proper prin-
ciples been established in this pro-
ceeding, these assignments would
have been granted as being in strict
conformity with them, rather than,
as they have been forced to appear
here, counterproposals seeking op-
erations in violation of these gen-
eral principles provided herein.
The Commission, in making an
allocations plan, is forced to act in
an area filled with imponderables
and unknowns. It ventures into
the future without assurance or ex-
pectation of absolute certainty. It
is only reasonable to assume, there-
fore, that some misjudgments and
errors will be made in the balanc-
ing and the determination of the
many conflicting factors involved,
all of which are subject to future
change. If the Commission must
err, however, it should take care
to do so on the side of the public
interest.
Elsewhere in this Report the
Commission refers often to the
"safety factor" requiring partic-
ular attention on its part not to
unduly circumscribe future devel-
opments. Nowhere is such margin
for error more necessary than here
in the case of educational reserva-
tions where a denial is, for all prac-
tical purposes, permanent and irre-
mediable. It would be far better
therefore, since it must choose an
alternative, for the Commission to
reserve too many channels than for
it to reserve too few. It is the
latter alternative which involves
the cost too great to hazard.
an extensive scale is not an im-
practical dream or a noble hope;
rather it stands on the threshold of
realization. Given sufficient recog-
nition and encouragement, its sub-
stantial fulfillment could be
achieved in the relatively near fu-
ture. For those reasons, and in or-
der to keep faith with its statutory
responsibilities, the Commission
should provide maximum reserva-
tions to preserve in full this once-
in-a-lifetime chance for both tele-
vision and education. I deeply
regret that this has not been done
in these proceedings.
The channels for education pro-
vided herein, however incomplete,
do offer an opportunity which the
American people should seize upon
as soon as possible and which they
cannot afford to let slip away by
default. They offer, too, a chal-
lenge that must be accepted and met
by every school, every teacher, par-
ent, public official, technician and
public-spirited person and organ-
ization in each community or con-
cerned with each community herein
affected. This priceless opportu-
nity for public welfare is one that
must carefully be guided and
guarded by all in order to achieve
the maximum benefits of which it is
capable. Without doubt, there are
sizeable obstacles, not the least of
which is the opposition of selfish
interests, that must be overcome
before educational stations in large
numbers are built and put into op-
eration. In view, however, of the
enormous public benefits offered by
educational-TV, and its steadily
growing support, I firmly believe
that with earnest efforts on all our
parts these obstacles will be over-
come and that educational televi-
sion will prevail and grow and, in
time, exceeding our greatest expec-
tations, will flourish as an integral
part of our educational and broad-
casting systems.
DISSENTING OPINION OF
COMMISSIONER JONES
BROADCASTING • Telecasting
Even the detail in the Com-
mission's decision released to-
day cannot conceal those faults
which compel my dissent.
I dissent because this firm, fixed
and final allocation plan pretends
to keep the large city broadcasters
from squatting on the best tele-
vision channels to the exclusion of
the small city. Actually if you at-
tribute all the selfishness charged
against them in the Commission's
decision, broadcasters could have
done little more on an application
basis, without an allocation plan.
to carve out an advantage to the
detriment of the smaller cities.
The general rules and standards
and to a greater extent the city-to-
city allocation plan actually ex-
clude VHF channels from the
smaller cities unless there happens
to be no larger city within artillery
range to put them in. This is
justified on the basis that VHF
covers wider areas than UHF and
that the larger cities can serve the
rural population. So the general
standards are drafted to the ad-
vantage of the largest cities to
accomplish this basic purpose with
VHF channels.
This policy literally shrinks the
12 VHF channels of the spectrum
(all of the VHF channels) to the
equivalent of 4 in the northeastern
part of the United States and other
areas like it. This occurs because
the bigger you make any single
April 14, 1952 Part II Final TV Report • Page 171
XI
Education in a democracy is not
a luxury; it is an imperative. The
strengthening and expansion of our
educational system is a most ur-
gent requirement of our national
policy. Nothing that could be done
to improve that educational system,
however, can approach the force
and impact of television.
Educational use of television on
33 There is substantial merit, in my
opinion, to Indiana Technical College's
assertion that the Commission should
permit such educational low-power
operations on the basis that non-com-
mercial stations, unlike commercial
stations, will not produce or respond
to economic pressures constantly seek-
ing higher power to expand service
areas and acquire greater audiences.
There are, however, as above shown,
more fundamental grounds upon which
the Commission should have granted
the requested VHF assignments to
these cities.
station's coverage the wider you
have to space stations. The wider
you space stations the lesser num-
ber of times you can use the chan-
nel in the entire country.
The Commission has pretended
that these high powers, antenna
heights and wider VHF spacings
actually give more service to the
rural areas. In fact, the contrary
is true. In northeastern United
States and other areas like it 148%
more rural and city area could get
a Grade A service and 59% more
could get Grade B service if the
250 mile median spacing (between
stations operating on the same
channel) is cut in half when 500'
antennas are used, and cut one-
third when 1000' antennas are used.
The Commission has made 100
kw maximum power for VHF
channels 2 to 6 and 316 kw for
VHF channels 7 to 13 (roughly 3
times the low band VHF power)
and 1000 kw (10 times low band
VHF power) for UHF channels
14 to 83. It has made 2000' antenna
heights the maximum except in
Zone I (northeastern United
States) where 1000' is maximum.
These are the values which have
to be used by broadcasters every-
where (from New York Citv to
Goldfield, Nevada— population 336)
to make the Commission's plan
even approach degraded efficiency.
This means that there is a million
dollar entry fee for every broad-
caster to guarantee the Commis-
sion plan's efficiency. If broad-
casters from small towns (VHF was
given to the largest cities and
UHF generally to the smaller cities
to fill in the gaps not covered by
VHF) are to contribute to ef-
ficency thev had better study
astronomy to figure up their bal-
ance sheets and buy lots of red ink.
This plan throws the heaviest
financial burden upon those least
able to pay. UHF transmitters
cost more to construct and operate.
UHF receivers cost more. Initially
they will not be as good as VHF
receivers and more complicated
and more expensive receiving an-
tennas are needed to pick up a
useable UHF signal on every
farmer's house top or wind mill.
In addition, the higher the farmer
and small urban resident has to
construct bis UHF receiving an-
tenna, the longer the line is to his
receiving set and the greater is
the line loss by the time the avail-
able UHF signal reaches the
terminals of his receiver.
If a UHF station doesn't happen
to be built in a small city which
is supposed to fill in the area not
covered by the large city VHF sta-
tion, the rural and small urban
resident has to buy an expensive
VHF antenna array to get the
distant VHF signal or buy a hunt-
ing license.
The Commission's plan will make
the television broadcasting busi-
ness a million dollar blue chip game
as a result of the powers and
antenna heights chosen for its level
of efficiency. The corollary of this
philosophy is that those powers
and antenna heights require ab-
normally, if not unreasonably wide
separations. The wider the VHF
separations are the less channels
there are in any given city. In
short, it is creating an artificial
scarcity of VHF channels. The
Comnvssion thinks that it has
eliminated 307(b) contest between
cities (it has not eliminated all)
by incorporating this firm, fixed
and final allocation plan into its
Rules. But it has created a bigger
Frankenstein with this artificial
scarcity of channels than it is try-
ing to avoid. Where the prospect of
million dollar returns are at stake
in major markets more applicants
will be seeking a scarce number of
channels. When many applicants
compete for an unconscionably few
VHF channels with the lucrative
return on investment provided by
this plan (inordinately VHF serv-
ice areas) it will take years before
the Commission can judge the
merits on the kind of contests that
will surely ensue.
The Commission has had the
paralysis of analysis for one year,
not consumed in drafting the gen-
eral Rules and Standards, but con-
sumed in a search for a city-to-city
allocation plan which it can freeze
on the country by rule-making pro-
ceedings. During this period people
have been denied all television
service in many parts of the United
States and have been limited to
one service in others. In addition,
the Commission has created or
continued television broadcast
monopolies in one-station cities and
limited monopolies in some two-
and three-station major cities of
the nation. The mischievous dam-
age that has been done by delay-
ing the commercialization of UHF
(83% of the channels to be used
for television broadcasting) is
hard to contemplate. 90% of the
contests in the city-to-city pro-
ceedings involved only VHF chan-
nels.
Even now the UHF portion of
the allocation Table is incomplete.
Its introduction has been delayed
because the Commission apparently
anticipated, until lately, that it
would lump UHF and VHF chan-
nels in the same application pro-
ceedings for any city and thus
could not release UHF channels
for television broadcasting until it
perfected the VHF assignments.
Now, sound UHF station com-
mercialization is handicapped
economically and technically by
17,000,000 VHF-only receiving sets.
Any prospective UHF broadcaster
is not only handicapped where
UHF and VHF are intermixed but
also in areas where UHF is not
used to supplement the inefficient
assignment of VHF channels.
Especially is this true because
the UHF broadcaster cannot pro-
duce a better picture than a
VHF broadcaster — the standards
(lines, frames and fields) are
identical. In addition a UHF
broadcaster in the large intermixed
(UHF-VHF) cities would have to
be assured of 170 mile spacings
( and they are not in this plan )
for VHF stations operating at 100
kw power for low band VHF (chan-
nels 2 to 6) and 316 kw for high
band VHF (channels 7 to 13) at
500' antenna height to serve the
same area with a UHF station at
1,000 and 600 kw more power for
high band VHF and 1500 ft. higher
antenna heights for both, he still
has to buy an audience of VHF-
only receivers.
The Communications Act gives
the Commission the duty of foster-
ing the fullest development of the
art. It is not the function of the
Commission to construct and oper-
ate stations. Its function is to
promulgate Rules and Regula-
tions that will make it possible for
citizens of the United States to be-
come licensees and operate broad-
cast and television stations in the
public interest, convenience and
necessity. The purpose of the allo-
cation plan now being adopted by
the Commission is to create a na-
tion-wide, competitive television
system, but the effect of the plan is
to deny local television to cities not
included in the Table. Once the
Table is established and construc-
tion permits are granted, followed
by licenses and operation on the
channels assigned in this Table,
the Commission will not be able to
dislocate such licenses to make an-
other plan more efficient without
litigation ensuing between such
licensees and the Commission.
II
I dissent because the firm, fixed
and final allocation plan constitutes
an inefficient use of our valuable
spectrum space. Therefore it is
fundamentally a plan to deny local
television channels to cities and
communities in the United States.
Only 1274 of such cities are given
the privilege to build one or more
television stations. Of these 889 are
each given the privilege to build
only one local station, notwith-
standing the fact that the touch-
stone of the Communications Act
is competition. Federal Communi-
cations Commission v. Sanders
Bros. Radio Station, 309 U.S. 470.
The city-to-city allocation plan
is confined to 1,274 cities because
the Commission has established a
standard service area which will
meet the demands of the largest
city in the nation and has applied
it for allocation purposes to the
smallest city included in the table. 1
In addition, for assignment pur-
poses the Commission has assumed
that every station occupying any
channel assigned in the Table will
employ the maximum power and
antenna height regardless of the
relative populations of the cities or
the sizes of their respective trading
areas and the areas of their cul-
tural influence.
An examination of the various
cities in the Table shows that it
is unreasonable to expect that
maximum power and antenna
heights will be utilized in the small-
est communities included in the
Table. For example, New York
City has a population of 7,891,957
and its trading area is 3924 square
miles. Goldfield, Nevada, the small-
est city included in the Table, has
a population of 336, which is
.0043% that of New York. Esmer-
alda, the county in which it is
located, has a population of 614.
The broadcast industry, of course,
is based upon the advertising spon-
sorship of programs, and the ad-
vertiser selects the stations he
wishes to use according to the po-
tential number of people to be
served, and the rate paid is based
upon the number of people in the
service area of each station. For
instance, one New York station
covers a population of 14,332,829
under the present Rules and Stand-
ards of the Commission. Using the
same standard for Goldfield, a 50
mile radius normalized to the coun-
ty lines contains a population of
3715. The rate for the Class A
hour of this New York station is
$3750, making the cost to the ad-
1 Minimum separations of 170 miles and
1000 foot antenna heights in Zone I
make this standard service area slight-
ly smaller than the standard service
area for cities and communities in
Zone II.
vertiser twenty-six cents per thous-
and. If we apply this cost per
thousand to the Goldfield area, its
Class A hour rate would come to
ninety-seven cents. Obviously, the
rate of a Goldfield station would
not be figured precisely on these
population percentages, but any
hourly rate they could negotiate
would not be enough more to
change the situation materially.
Therefore, it seems very clear from | .
an examination of the largest and
the smallest communities where
VHF channels are assigned in the
Commission's allocation plan that
the chance for a financially sound
broadcast station at maximum
powers and antenna heights can-
not be based upon a gross income'
of ninety-seven cents an hour for
Class A service. The probability
that any such station would ever
be operated at maximum power is
very remote. It is more logical
and consonant with practical busi-
ness facts to assume that if the
Goldfield channel is ever occupied
it will be operated at the minimum
powers and antenna heights pro-
vided in the allocation plan. It can-
not be argued that the comparison
between the city with the largest
population and the one with the
smallest population included in
the Table is unfair because that is
the very basis upon which the
Commission has constructed the
allocation Table. The same factors |
are ignored by the Commission in
constructing its Table of assign-
ments in all the varying sizes of
cities included and excluded from
the Table. It provided itself with
no flexibility from an allocation
standpoint to change separations,
powers and antenna heights which
would meet the reasonable needs-
give service to the natural trading
areas or the areas of their cultural
influence — of any given city in the
United States.
The entire philosophy of provid-
ing the standard service area for
all cities based upon a service area
satisfactory to the largest city in
the Table exposes some absurd re-
sults. For example, the Commis-
sion concluded that "the geograph-
ical distribution of people and cities
of the United States does not lend
itself to a simple rule for spacing
of stations" which will protect the
interference free service area of
each channel. Yet the Commission
has adopted just such a simple rule
that it condemns as the sole cri-
teria for assignment of channels
and refusal to assign channels to
cities throughout the nation.
Zone I is described as "one large
contiguous area where there is a
substantially higher density of
population and concentration of
cities." Zone II is described as an
area which has a low population -
density "or where large cities are
more widely separated." The Com-
mission says that 180 mile VHF co-
channel separations were not in-
tended to be minimum co-channel
spacings throughout the country
and that 190 miles is the appropri-
ate minimum spacing for Zone II
because "if we were to permit sta-
tions at close separations in such
areas, we would deprive persons
residing in the interference areas
between such stations of television
service." The Commission says that
a different situation exists in Zone I
"where there is a substantially
higher density of population and
concentration of cities" and that
"lower minimum spacings in such
an area will not have the tendency-
of depriving residents of the area
Page 172 • April 14, 1952 Part II Final TV Report
BROADCASTING • Tel
e c a s t i n g
of television service, since there
would be no overlapping of service
contours and a multiplicity of alter-
native services." The simple rule
that the Commission applies to
these two zones makes the enor-
mous difference of 4 to 6 miles in
Grade B service radius between the
two zones. Four to 6 miles increase
in Grade B service radii doesn't
make much sense in serving the
outlying areas from a relatively
few large cities in Zone II. Neither
does a contraction of 4 to 6 miles
in service radii with 20 mile closer
co-channel spacing make much
sense in Zone I. Since the results
of the 20 mile differential in mini-
mum co-channel spacings between
Zones I and II have no effective or
practical relationship to the objec-
tives which the Commission es-
pouses, it seems clear that they
are only a convenient "simple rule"
to limit local television facilities to
the 1,274 cities included in the
Table.
This is true unless the Commis-
sion has another basis to defend
these minimum co-channel spac-
ings. The major contention might
be that engineering factors dictate
the national policy of minimum
spacings selected by the Commis-
sion for each zone in order to get
efficient use of the spectrum as-
signed to television, even though
the Commission has never said that
this firm, fixed and final allocation
plan does make efficient use of the
spectrum.
In its Memorandum Opinion of
July 13, 1951 (FCC 51-709) it
avoided any defense of this plan.
Likewise, in this Report it avoids a
forthright avowal that this plan
makes optimum use of the channels.
Instead, it couches all its discussion
of "A Table of Assignments" in the
abstract, that "an engineered table
* * * permits a substantially more
efficient use of the available spec-
trum" or that "an Assignment
Table drawn up upon an examina-
tion of the country as a whole can
confidently be expected to more
closely approximate the mathemat-
ical optimum * * *." The Com-
mission even biases its recognition
that "the maximum number of sta-
j tions which can be accommodated
on any given channel" can be cal-
culated mathematically with the
hedge "once a fixed station separa-
tion has been agreed upon." As a
matter of fact, this dodge of mile-
age separations is the Achilles heel
to this allocation plan's efficiency.
The arbitrary mileage separations
of 155 miles and 170 miles for co-
channel UHF and VHF stations,
respectively, in Zone I, and 175 and
190 miles, respectively, in Zone II,
are not based upon engineering
principles at all. These separations
are based upon a policy decision of
the Commission for specific size
service areas for television stations.
All of the engineering for this plan
is subordinate to and complemen-
tary to this non-engineering volicy
decision. Therefore the arbitrary
minimum co-channel separations of
170, 190 and 220 miles for VHF and
155, 175, 205 miles for UHF, re-
spectively, have no sacrosanct engi-
neering basis related either to opti-
mum use of a single channel or
efficient use of the spectrum — all of
the channels.
Fortunately, there is a mathe-
matical and engineering basis for
selecting co-channel mileage sepa-
rations for any given channel in
each group, i.e., VHF channels 2
to 6 (low VHF), VHF channels 7 to
13 (high VHF) and UHF channels
14 to 83. To visualize the problem
of achieving maximum use of a
given channel so we can calculate
its maximum use, it is necessary to
think of a series of dots spaced an
equal distance from each other on
a map of the United States. If we
draw lines between the dots we will
have a series of equilateral tri-
angles overlaying the entire United
States. The dots will represent as-
signments of a single channel. The
length of the sides of each equilat-
eral triangle will be the mileage
separation between stations. Such a
scheme of assigning channels will
be referred to hereinafter as a "full
triangular lattice." Appendices 1
through 6 are a series of charts
based upon a "full triangular lat-
tice'' of a single channel in each
portion of the spectrum. Appen-
dices 1 and 2 for 63 megacycles are
valid for channels 2 to 6 (low VHF)
utilizing 10 kilowatts, 100 kilowatts
and infinite kilowatts of power at
antenna heights of 500 feet and
1000 feet, respectively. Appendices
3 and 4 for 195 megacycles are valid
for channels 7 to 13 (high VHF)
utilizing 31.6 kilowatts, 316 kilo-
watts and infinite kilowatts of
power at 500 feet and 1000 feet,
respectively. Appendices 5 and 6
for 500 megacycles are valid for
UHF channels 14 to 83 utilizing 100
kilowatts, 1000 kilowatts and infi-
nite kilowatts of power at 500 feet
and 1000 feet, respectively.2 These
appendices, all based on the record
in this proceeding, show that the
minimum spacing proposed in the
Third Notice, as amended and final-
ized in this Sixth Report and Order,
is too great to produce the maxi-
mum service on any given channel
in anv group: low VHF, high VHF
or UHF.
Appendix 1 shows that any one
of the low VHF channels, 2 to 6,
utilizing 100 kilowatts of power at
500 feet antenna height obtains
maximum efficiency of area cover-
age at 140 miles co-channel separa-
tion instead of the 170 miles mini-
mum separation finalized in this
Report.3 It is significant that any
one of this group of channels is as
efficient in area coverage utilizing
10 kilowatts of power at 500 feet
antenna height when co-channel
spacing is 100 miles as it is utiliz-
ing 100 kilowatts of power at the
same antenna height when mini-
mum co-channel spacing is 170
miles.
This appendix further shows
that at all co-channel spacings be-
tween 100 and HO miles, every
one of these channels is more effi-
cient in channel coverage utilizing
10 kilowatts of power at 500 feet
than it is utilizing 100 kilowatts
at the minimum spacing of 170
miles.3 Appendix 1 also shows that
if we utilized powers of infinity *
at 500 feet antenna heights the
maximum coverage for any one of
this group of channels would still
be at 140 miles co-channel separa-
tion instead of the minimum final-
ized in the Sixth Report.
Appendix 2 shows that the max-
imum coverage for any one of this
2 Each of these appendices is based
upon the record in those proceedings.
3 The minimum spacings for Zone I are
are used because the minimum of 190
and 220 for Zones II and III respec-
tively are less efficient yet for feasible
antenna heights over most of these
Zones.
4 Infinite power cannot be achieved. For
the purpose of this dissent the term
means powers elevated as high as are
practically obtaintable.
group of channels is obtained at
co-channel spacings of 155 miles
when 100 kilowatts of power is
utilized at 1000 foot antenna
heights. It also shows that the
efficiency is as great at 145 miles
co-channel spacing as at the 170
miles3 minimum finalized in the
Sixth Report and Order. It fur-
ther shows that if powers of in-
finity were utilized at 1000 feet an-
tenna heights the maximum cover-
age would be as efficient at 137 mile
co-channel spacing as it is at 155
miles utilizing the maximum power
authorized in the Sixth Report and
Order. It is significant that if 10
kilowatts of power is utilized at the
same antenna height, the maximum
coverage would be obtained at 145
miles and is equally as efficient at
140 miles as at 150 miles.
Appendix 3 shows that any one
of the group of VHF channels 7
to 13 utilizing 316 kilowatts of
power at 500 foot antenna height
obtains maximum efficiency of area
coverage at 135 miles co-channel
separation instead of 170 miles
minimum separation finalized in
this Report. It shows that any one
of this group of channels is as effi-
cient in area coverage utilizing 31.6
kilowatts of power at 500 foot an-
tenna heights when co-channel
spacing is 110 miles as it is when
316 kilowatts of power at the same
height is utilized with the minimum
co-channel spacing of 170 miles.3
If the maximum power is utilized
at the same height for any one of
this group of channels they are
equally efficient at 90 and 170 miles
co-channel spacing.
Appendix 4 shows the efficiency
of any channel in the same group
utilizing the same designated pow-
ers at 1000 foot antenna heights.
The maximum channel efficiency at
this height utilizing maximum
power of 316 kw occurs at 155
miles co-channel spacing; and it
is equally as efficient at 130 miles
as at the minimum of 170 miles3
co-channel spacing provided for in
the Sixth Report and Order. The
maximum efficiency of one of this
group of channels utilizing 31.6
kilowatts occurs equally from 140
to 150 miles spacing. If infinite
power is utilized the maximum effi-
ciency is at the co-channel spac-
ing of 155 miles.
Appendices 5 and 6 show that
the channel efficiency of each of the
UHF channels is less sensitive to
station spacing than either VHF
channels 2 to 6 or 7 to 13. Ap-
pendix 5 shows that using 1000
kilowatts of power the maximum
efficiency of a UHF channel occurs
at 115 miles instead of 155 miles
as finalized in the Sixth Report.
This is the only group whose chan-
nels each increase in efficiency from
100 to 265 miles co-channel spac-
ing utilizing antenna heights of
500 feet and infinite power. When
100 kilowatts at 500 feet are used
the maximum efficiency of a UHF
channel occurs at 100 miles co-
channel spacing.
Appendix 6 shows that a UHF
channel utilizing 1000 kilowatts at
1000 feet antenna height reaches
its maximum efficiency at 130 miles
co-channel spacing; utilizing infi-
nite power at the same height it
approaches a flat curve of maxi-
mum efficiency at around 250 miles
co-channel spacing. When 100 kilo-
watts is used at the same height
the maximum efficiency decreases at
all distances beyond 100 miles co-
channel spacing.
These appendices show that the
Commission has not selected mini-
mum co-channel spacings in its
general rules and standards that
obtain maximum coverage efficiency
of Zone I if any power is utilized
at 500 feet and 1000 feet antenna
heights. This inefficient minimum
spacing holds true for large areas
in Zone II which have the same
population and concentration of
city characteristics as Zone I as
will be more fully discussed in
connection with the actual assign-
ments employed in the Table of As-
signments hereafter. While the
Commission represents that it can
be confidently expected that an as-
signment Table drawn upon the
examination of the country as a
whole will more closely approxi-
mate the mathematical optimum,
the minimum spacings in the gen-
eral rules and standards certainly
ignore principles involved in ob-
taining that mathematical opti-
mum. The VHF assignments ac-
tually employed in the Table of As-
signments are even less efficient
mathematically in Zone I particu-
larly and in the parts of Zone II
indicated. The UHF assignments
are admittedly incomplete and a
sample statistical analysis cannot
be made ; but such a complete anal-
ysis can be made of the VHF as-
signments. Appendices 7 through
18 are maps of all VHF assign-
ments in the Table of Assignments.
They are revealing, if not shock-
ing, in their lack of adherence to
the minimum spacings proposed in
any zone. They are offensive, if
not arbitrary and capricious, be-
cause the Commission will not per-
mit a change in the Table until
enough construction permits are
granted to freeze this inefficient
firm, fixed and final allocation plan
forever.
Now let us examine the actual
co-channel spacings employed in
this firm, fixed and final allocation
plan for VHF channels.
Appendices 19 and 20 are analy-
ses of VHF assignments, as shown
on the assignment maps, (Appen-
dices 7 through 18). Appendix 19
shows that the median co-channel
separation is 280 miles for all VHF
channels assigned to cities through-
out the nation. Appendix 20 shows
that in Zone I the median co-
channel separation is 250 miles for
channels 2 through 6. There is no
reason to believe that the separa-
tions employed in channels 2
through 6 are different than chan-
nels 7 through 13 in Zone I. If
any section of the country is picked
other than Zone I it is likely that
the median co-channel separation
will be within 20 miles of the 280
mile median for the entire nation.
Approximately % of 1% of all
VHF assignments are less than
175 miles. In Zone I only 4% of
station separations are 170 miles
or less and only 8% are 180 miles
or less. In the entire country only
7% of all the co-channel separa-
tions are 195 miles or less.
It is apparent that the Com-
mission has constructed this Table
of Assignments without regard to
the minimum co-channel spacings
of 170 miles in Zone I, 190 miles in
Zone II and 220 miles in Zone III
for all VHF channels. It is also
quite apparent that in selecting
these minimum co-channel spac-
ings the Commission has not had
ROADCASTING • Telecasting
April 14, 1952 Part II Final TV Report • Page 173
the efficient use of each of the VHF
channels or the efficient use of the
VHF portion of the spectrum de-
voted to television as its major ob-
jective. For example, appendices
1 to 4, inclusive, show the appro-
priate co-channel spacings to ob-
tain the maximum efficiency of all
VHF channels when maximum
powers are utilized at all feasible
antenna heights. Appendices 1
and 4, of course, are based upon
an assignment of channels on a
full triangular lattice basis. These
appendices are the efficiency charts
for optimum use of the VHF por-
tion of the spectrum. It is fair
to use these efficiency charts as a
basis for comparison of efficiency
employed in constructing the ac-
tual Table of Assignments for each
of the channels because the sepa-
rations actually used form a lat-
tice work of co-channel stations at
the distances indicated in the maps
for each one of the VHF channels.
Appendices 7 through 18 have had
lines drawn through each co-chan-
nel assignment of each single VHF
channel and the figures associated
with each line show the distances
to all co-channel stations in every
direction. An examination of these
maps shows that they form trian-
gular lattices reaching all the way
from 550 to 165 miles. Insofar
as any one of these separations is
expanded from the most efficient
co-channel spacings, they are a deg-
radation of the efficient use of the
VHF spectrum. This is true be-
cause the geometric triangles
formed by the actual assignments
employed in the Table are just a
variation from the theoretical equi-
lateral triangles in the full lattice.
Appendices 1 to 4 show the per-
centages of channel efficiency which
will be obtained with optimum co-
channel spacing on the low VHF
(channels 2 to 6) and the high
VHF (channels 7 to 13). Since the
maps (appendices 7 to 18) and co-
channel distribution curve (appen-
dices 19 and 20) show that the me-
dian co-channel spacing is much
greater than the optimum for
channel efficiency (250 for Zone I;
280 for the entire country), it
must be concluded that the channel
efficiency is materially degraded.
The following table shows the
amount of this degradation:
Separation in Miles
Efficiency of Coverage
Separation in miles
Efficiency of Coverage
Separation in miles
Efficiency of Coverage
Separation in Miles
Efficiency of Coverage
This Table and Appendices 1 to 4
show that the minimum co-channel
spacing of 170 miles for VHF chan-
nels in Zone I does not permit
maximum efficiency for any VHF
channel when maximum power is
utilized at any feasible antenna
height, that co-channel spacings
should be a little larger for higher
antenna heights when higher pow-
ers are utilized in order to gain
maximum efficiency on any VHF
channel, and that more channel
efficiency is gained by increasing-
antenna heights from 500 to 1000
feet than by increasing transmitter
power by tenfold.
They show further that channel
efficiency is cut about one-half with
500 feet antennas and one-third
with 1000 foot antennas when the
spacings are increased from 135 or
140 miles to 250 miles.
This table further shows for the
median spacing for Zone I of 250
miles on 63 mc at 1000 feet and
100 kw, the channel efficiency is re-
duced from 28% to 22%, a reduc-
tion of 25%. For 195 mc, at 1000
feet, 316 kw, channel efficiency is
reduced from 35% to 21%, a re-
duction of 40%. For those parts
of Zone II which have a median
co-channel spacing of 280 miles, the
channel efficiency for 63 mc at 1000
feet and 100 kw is reduced from
28% to 18%, a reducation of 36%.
For 195 mc at 1000 feet and 316
kw, from 35% to 15%, a reduction
of 72%. This is significant because
there are substantial areas in Zone
II in which the high density popu-
lation and concentrated city char-
acteristics are the same as in
Zone I.
On the other hand, if the maxi-
mum station efficiency — the largest
coverage for any single station
given a VHF assignment — is the
goal of this allocation Table, the
minimum co-channel spacings chos-
en (and these are too large for
optimum co-channel efficiency) are
at war with this goal because max-
imum channel efficiency will not
permit maximum station efficiency.
The spacings which give maximum
single station aoverage are ap-
proximately twice as great as are
necessary to give maximum chan-
nel efficiency.
The Commission pretends to fol-
low a different policy in Zone I
and in Zone II. It says Zone II
is an area which has a "relatively
lower population density or where
large cities are more widely sepa-
rated" and therefore wider separa-
tions are justified. In Zone I it
says that the concentration of cities
in wide areas of contiguous high
density population justifies lower
co-channel spacings. In fact, the
spacings actually employed in the
Table tend to protect the Grade B
contour without any interference
63 mc
1000'
100 kw
155
170
250
28%
28%
22%
195 mc
1000'
316 kw
153
170
250
35%
28%
21%
63 mc
1000'
100 kw
155
190
280
28%
28%
18%
195 mc
1000'
316 kw
153
190
280
35%
31%
15%
in both Zones I and II. The Com-
mission said that in Zone I it was
not concerned with interference to
the Grade B contour because "there
would be an overlapping of service
contours of stations on different
channels located in the interference
areas." They have, however, pro-
tected the B contour in this zone
to the same degree substantially
that they did in Zone II, notwith-
standing this statement of policy.
The spacings actually employed
in constructing the Table for Zone
I are large and incomplete lattices
which result in less rural area cov-
erage than if smaller and more
complete lattices (more nearly a
full lattice at optimum spacing)
had been used. The smaller lat-
tices would result in optimum city
and rural coverage on any indi-
vidual channel or on all channels
collectively.
The engineering evidence in the
record or that which can be com-
puted by the Commission upon the
basis of such evidence in the re-
cord, shows that more coverage is
obtained on any channel by closer
spacing than wide spacing. Spe-
cifically, it shows that for each
VHF channel in each group the
coverage efficiency is higher with
1000' antennas and 10 kw power
for low VHF, and at 31.6 kw power
for high VHF, at spacings of 145
miles and 153 miles, respectively,
rather than at 250 miles spacing,
the median spacing actually used
in Zone I. And even if maximum
powers of 100 kw on low VHF and
316 kw on high VHF at 1000' are
used, the optimum co-channel spac-
ing only increases approximately
10 miles for 63 mc (from 145 to
155 miles) and for 195 mc (from
153 to 155 miles). Therefore, the
above enumerated engineering
principles still apply for these
powers. So when the Commission
says that it is using wide spacings
to take advantage of the wide cov-
erage capabilities of the VHF to
cover rural areas, it is not based
upon engineering fact, unless they
mean single station coverage, when
applied to Zone I and sections of
Zone II where the geographic, pop-
ulation and city characteristics are
like Zone I.
The Commission may contend
that the efficiency charts (Appen-
dices 1 to 4) are based upon total
service of each channel assigned
and that therefore they do not ap-
ply to the assignment policy of
the Commission which recognizes
only Grade A and B contours. It
is true that the efficiency charts
are based upon the total service of
a station. Let us examine what that
means. The total service is defined
as the sum of all locations, no mat-
ter how distant from the trans-
mitter, which receive a signal from
the desired station for at least 90%
of the time which is at least 28
db above the 10% interfering sig-
nal from each co-channel station,
not more than 6 db below the ad-
jacent channel interfering signal,
and 30 db above random noise.
The standard measurement of these
signals uses the F 50-50 and F
50-10 curves.
The Ad Hoc Report indicated and
the Commission tacitly admits that
total service of a station as here-
inafter described is the most
meaningful definition of television
service, either for a station or a
channel, because it counts every
possible location that gets an ac-
ceptable signal, regardless of how
far removed it is from the trans-
mitter. But the Commission for
allocation purposes does not recog-
nize this total service — to the sum
of all locations for at least 90%
of the time. It just recognizes a
portion of such total service pro-
vided by the F 50-50 curve. These
two segments are designated Grade
A and Grade B service. The Com-
mission specifies that Grade A
service has that quality accepta-
ble to the median observer expected
to be available for at least 90%
of the time for the best 70% or
more of the receiver locations. I
Grade B service is defined as serv-
ice where acceptable signals are
available for at least 90% of the
time to 50% or better of the lo-
cations.
Appendices 2 and 4 show that
with the median spacings of 280
miles used in constructing the Ta-
ble only 15% of the United States
would get service from one chan- ;
nel (316 kw-1000'-195 mc). If op- j
timum channel spacing of 155 miles j
were used, 35% of that portion of
Zone II which is like Zone I would ,
get service from one channel. This
is 2% times as much area as would
be covered by the single channel H
with 280 mile spacing. This means Q
that at 280 mile spacing it takes
more than 6 high VHF (channels
7 to 13) to cover the country once
and at optimum spacing of 155
miles it only takes 3 of such chan-
nels if we assume in both cases that
maximum power is utilized at 1000'
antenna heights. Even if we did |
not have an allocation plan, it is
doubtful that applicants filing for;
the channels as they saw fit could
destroy 4 of the 7 channels the
way the Commission has in this
allocation plan.
If it is contended by the Com-
mission that Appendices 2 and 4
based upon the total service of
a station are not indicative of
what happens to Grades A and B
service, used by the Commission
as the criteria for allocation pur-
poses, even from this standpoint
closer spacings are more efficient.
Appendices 21 and 22 show that
high VHF (channels 7 to 13) uti-
lizing 316 kw power at 1000' at
the median co-channel spacings of
250 miles in Zone I achieve only
12.3% channel efficiency of area
within the Grade A type contour
and 23.6% within the B type con-
tour. They show further that un-
der the same conditions but at 155
mile optimum co-channel spacing
the area within the Grade A con-
tour is 30.5% and the area within
the B contour is 37.4%. This is
a 148% increase of coverage with-
in the Grade A contour and a 59% ]
increase of coverage within the B
contour. However, it must be re-
membered in the total coverage of
the channel at 155 miles, efficiency
of total coverage is 72% greater
than at 250 miles. Of course, ifj
you are comparing the coverage of
a single station separated at 250
miles with a single station at a co-
channel spacing of 155 miles, the
area covered by each is 1922 square
miles and 1072 miles, respective-
ly. But it must be remembered
that if you are going to make such
a comparison for the 155 mile spac-
ing you can get 2.6 as many sta-
tion assignments on an area basis
as you can with 250 mile spacing.
The total area covered by the 2.6
stations is 2787 square miles. This
is 860 square miles more area
coverage by the closer spaced sta-
tion on any high VHF channel.
From any standpoint more com-
plete area coverage can be had
with high band VHF chan-
nels at the optimum co-channel
spacing of 155 miles rather than
250 miles which the Commission
has actually used in constructing
the Table in Zone I.
Ill
It now becomes important to
compare the minimum co-channel
ZONE I
63 mc
500'
100 kw
140
170
250
23%
21%
14%
195 mc
500'
316 kw
135
170
250
28%
27%
14%
ZONE II
63 mc
500'
100 kw
140
190
280
23%
18%
13%
195 mc
500'
316 kw
135
190
280
28%
22.5%
13%
Pcge 174 • April 14, 1952 Part II Final TV Report BROADCASTING • Telecasting
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BROADCASTING • Telecasting
April 14, 1952 Part II Final TV Report • Page 175
m
spacings as they affect the total
single station service between the
three bands — low band VHF, high
band VHF and UHF. This is very
important from a competitive
standpoint, especially in cities
where UHF and VHF are inter-
mixed. The minimum co-channel
spacings adopted by the Commis-
sion are such that they tend to
restrict the service on any given
UHF channel due to co-channel
interference. It will now be shown
that the minimum co-channel spac-
ings adopted for the several bands
unnecessarily reduce coverage of
a single station on a UHF channel
compared with single station cov-
erage of a VHF channel and there-
fore make the UHF station non-
competitive with VHF. It will also
be shown that it is necessary to
modify the minimum co-channel
spacing for the UHF stations to
equalize the coverage efficiency
with respect to the VHF stations.
This is particularly compelling be-
cause the UHF is just now being
introduced for commercial broad-
casting and the competitive value
of these channels is 17,000,000 re-
ceivers behind the VHF channels.
In addition, the higher cost of
original construction and opera-
tion and the unavailability of
equipment for UHF stations as
compared with VHF stations are
handicap enough already without
the minimum spacings for UHF
further threatening: its competitive
position with a VHF station in an
intermixed market. In addition,
the UHF receivers actually will
be more expensive and for a time
less reliable than VHF from the
standpoint of the prospective view-
er. At the minimum spacings of
155 miles for UHF and 170 for
VHF, the UHF could never become
competitive from the standpoint
of single station coverage efficiency
using maximum powers with an-
tenna heights from 500' to 2000',
assuming that both groups of sta-
tions have the same antenna height.
However, if a 2000' antenna is
used on UHF with a maximum
power of 1000 kw and a 500' an-
tenna is used on low band VHF
with 100 kw, UHF coverage is ap-
proximately equal to the low band
VHF. Appendices 23, 24 and 25 are
charts showing the distribution of
locations receiving acceptable serv-
ice on each of the bands utilizing
maximum power and antenna
heights of 500', 1000' and 2000', re-
spectively, with spacings of 170
miles for VHF and 155 for UHF.
They further show that in order
to have the UHF cover the same
total station service based upon
minimum VHF spacing, the UHF
licensee would be compelled to op-
erate with maximum power of 1000
kw at 2000', while the low band
VHF station could operate with
100 kw at 500'. Obviously when a
UHF station has to spend money
for a 2000' tower utilizing 1000 kw
in order to compete with a low
band VHF licensee with 500' tower
at 100 kw, he has a very serious
financial handicap. From an eco-
nomic standpoint no encouragement
is given the prospective UHF li-
censee to use the UHF band in an
intermixed city.
Especially is this true since the
UHF broadcaster does not produce
any better picture than the VHF
broadcaster. The UHF standards —
lines, frames and fields — are iden-
tical with the VHF. It would seem
incontrovertible that from an
economic standpoint the Commis-
sion ought not to adopt a policy
of minimum spacings which require
heavy expenditure for 1500 feet ad-
ditional tower height and 900 kw
more power in comparison with the
low band VHF to cover substan-
tially the same number of locations
in the VHF service area. As a
matter of fact, in comparing the
relative number of locations served
by UHF stations at minimum co-
channel spacings with VHF sta-
tions at spacings actually employed
in constructing the Table of As-
signments, UHF stations operating
in the same community would cover
substantially less locations (ap-
proximately 50%) than VHF sta-
tions. This is significant because
the Commission has adopted a
policy of minimum co-channel spac-
ing of 170 miles for VHF channels,
but the actual VHF assignments
tend toward a service which is
limited by noise only. It has been
said that the UHF Table is incom-
plete; nevertheless the minimum
co-channel snaring for UHF is still
155 miles. Therefore this minimum
spacing for UHF is an economic
threat to anyone who might invest
in a 2000' tower and equipment to
generate 1000 kw radiated power
in order to compete with a VHF
licensee unless the minimum sta-
tion spacing is at least 200 miles.
What the applicant for a UHF
license needs in order to be assured
of competitive equality with the
low band VHF, with VHF spac-
ings actually employed in the
Table (Appendices 7 to 13) would
be a Table of co-channel spacings
for UHF greater than 250 miles
and powers considerably above 1000
kw.
Inasmuch as the Commission has
assigned UHF more extensively to
small communities, obviously all
of our experience in broadcasting
would certainly show us that li-
censees in such areas never will be
able to make economic use of the
UHF stations at maximum powers
and antenna heights. In addition,
insofar as UHF has been assigned
as a -local service to smaller com-
munities generally, we have placed
the heaviest burden upon both the
broadcaster (the original construc-
tion cost and operating costs are
higher for UHF than for VHF) and
upon the viewer (VHF-only receiv-
ing sets will require adapters and
sets capable of receiving UHF will
be more expensive than for VHF).
Even if a prospective UHF licensee
would weigh the cost of the pur-
chase of an existing VHF station
in any one of the large multi-sta-
tion markets with its high coverage
efficiency assured by the actual
spacings employed in the Table,
versus capitalization of the cost
of converting all VHF-only re-
ceivers presently in such markets,
there still would be a large portion
of the VHF service area he could
not cover if both UHF and VHF
stations operated at the same an-
tenna heights and at the respective
maximum powers. The prospective
applicant for UHF facilities in a
major market where VHF is al-
ready operating has two costs to
capitalize: (1) the costs of his
station and (2) the cost of buying
an audience, i.e., UHF converters
for VHF-only receivers. Even if
these converters were available to
him at manufacturer's cost, this
expenditure for just the opportun-
ity to get listeners in such a mixed
market would probably be more
than his entire UHF station. And
after capitalizing this additional
cost, which the VHF licensee does
not have, the minimum spacings
and the spacings actually employed
in the Table of Assignments for
VHF channels will give him only
half a VHF audience.
Obviously, the Commission can
relieve the situation without throw-
ing this tremendous burden upon
the prospective UHF licensee in-
sofar as equalization of service
area is concerned by widening the
UHF co-channel spacings and nar-
rowing the VHF co-channel spac-
ings to equalize the distribution of
locations receiving acceptable serv-
ice from all groups of channels.
This certainly should be the main
objective of any allocation plan
where a new band of frequencies
is being introduced for commercial
operation.
The Commission blows hot and
cold on two sides of the same pro-
position. On the one hand it says
that maximum rural coverage is
obtained with wide spacings, and
on the other hand it says if you
have a large number of cities
close together you can get large
rural coverage by the use of many
stations on different channels be-
cause "there would be an overlap-
ping of service contours and a
multiplicity of alternative serv-
ices." The question unanswered
by the Commission is: why did it
persist in wide spacings in con-
structing the Zone I portion of
this Table? As a matter of fact,
from the standpoint of efficient
channel coverage there is no an-
swer because the actual assign-
ments have moved toward maxi-
mum single station efficiency in-
stead of total maximum, channel
efficiency. Therefore, this firm,
fixed and final allocation plan
shrinks the available 7 high band
VHF channels used at the median
suacings of 280 miles actually em-
ployed in constructing the Table
and gives no more coverage than
three of the same group of chan-
nels if 155 miles optimum spacing
were employed.
If co-channel spacings of 170
miles were actually used for VHF
assignments in the Table and 200
miles for UHF at maximum powers
(100 kw and 316 kw for low VHF
and high VHF respectively and
1000 kw for UHF) and all operate
at antenna heights of 500 feet,
UHF can be competitive with low
band VHF. It can be competitive
with low band VHF when 1000
feet antenna heights are used at
the same respective spacings and
powers. UHF is not only com-
petitive with low band VHF but
is also competitive with high band
VHF when all operate at 2000 feet
antenna heights with the same
spacings and powers indicated
above. Therefore, it is concluded
that a 200 mile minimum co-chan-
nel spacing for UHF assignments
in the Table is necessary to make
UHF single station coverage com-
petitive with VHF station cover-
age provided 170 mile spacings
are actually adhered to for VHF
channels. Appendices 23 through
28 show that the 170 mile co-chan-
nel spacings for VHF channels in
Zone I and those portions of Zone
II which have the same character-
istics as Zone I, as heretofore in-
dicated, should not be just a stated
policy of the Commission for VHF
channel assignments but they
should actually be employed in con-
structing the Table to make UHF
at 200 mile co-channel spacings
competitive with VHF. These
charts further confirm the fact
that UHF has the potential of
equalizing the station coverage of
both high VHF and low VHF when
all operate at 2000 feet antenna
heights at the respective maximum
power for each group and that
UHF has better potential for wide
area coverage than either of the
VHF groups of channels when the
UHF is spaced at 200 miles and
the VHF is spaced at 170 miles
or its equivalent. They show that
there is a basic error in the Com-
mission's assumption that only
VHF channels have a potential for
wide area coverage — assigning
VHF channels to the largest cities.
Appendices 26, 27 and 28 show
that you can make any one of these
groups of channels (low band VHF,
channels 2 to 6; high band VHF,
channels 7 to 13; and UHF, chan-
nels 14 to 83) the preferred wide
area coverage channels simply by
employing wider spacings for the
groups the Commission wishes to
prefer.8 Appendices 23 to 28, in-
clusive, show that if a proper co-
channel spacing policy is incor-
porated into the general Rules and
Standards of the Commission and
actually followed in an assignment
table, each can be made to serve
the same area and the same rela-
tive number of locations in such
area. This ought to be a bare
minimum objective for a policy of
intermixture of VHF and UHF
channels in the same city. Con-
trary to this obiective, the general
Rules and Standards and this firm,
fixed and final city-to-city alloca-
tion plan show every sign of try-
ing to skirt around the natural
wide area coverage potential of
UHF as if the technical problems
in both transmitter and receiver
equipment development for UHF
may never be overcome or that
scientific knowledge in overcoming
the present equipment difficulties
is frozen at the present stage.
Obviously, the Commission's as-
signment plan that presumes to
look ahead for forty years ought
to provide a sound economic setting
for licensees of each group of
channels to be competitive with all
others to afford each licensee a fair
chance to render service to com-
parable service areas, with the
same opportunity for fair return
on his investment.
Inasmuch as the Commission has
used UHF by and large for assign-
ment to small cities and as a mere
supplement to the wide area single
station coverage of VHF channels
located generally in the larger
cities, the burden of UHF is
thrown generally upon the people
least able to pay if they are ever
to receive a Grade A service — the
rural populations. General experi-
ence would tell us that the rural
populations are the least able to
pay the higher price (higher cost
receivers) for Grade A television
service and that a prospective
UHF broadcaster has less chance
to recoup investment in construct-
ing and operating a UHF station
which costs more than a VHF sta-
tion. These considerations are not
consistent with the original basic
purpose of this firm, fixed and final
6 Provided sufficient antenna height
is utilized by UHF.
Page 176 • April 14, 1952 Part II Final TV Report
BROADCASTING • Telecasting
allocation plan — to protect the
small communities against pre-
emption of VHF channels by large
cities. The Commission should
abandon the use of VHF in large
cities for wide area rural cover-
age. Optimum spacings less than
those used in the assignment Table
or in the Rules and Standards give
more Grade A service to the rural
population than the method used
by the Commission.
Appendices 1 to 6 show incon-
trovertibly that optimum channel
efficiency can be obtained at the
optimum spacings indicated be-
low, at both minimum and maxi-
mum powers, and antenna heights
of 500' to 1000', as follows :
Low band VHF
different sizes of service areas for
different size cities to supply their
respective needs — trading areas or
areas of cultural influence — with
different co-channel spacings using
standardized interferences and dif-
ferent powers and antenna heights.
It shows how to get that unequal
service area to meet the respective
needs of the smallest community
and the largest community with
random spacings, random powers
and random antenna heights in
each group of frequencies. A sam-
ple of how this table may be put
into effect is shown by Appendix 30.
IV
The Commission seeks to buttress
High band VHF
Antenna Height
Power
Spacing
500 feet
10 kw
125 miles
1000 "
10 kw
145
500 "
100 kw
135
1000 "
100 kw
155
500 "
Infinity
140
1000 "
Infinity
160
500 "
31.6 kw
100
1000 "
31.6 kw
153
500 "
316 kw
135
1000 "
316 kw
155
500 "
Infinity
140
1000 "
Infinity
156
500 "
100 kw
100
or less
1000 "
100 kw
100
or less
500 "
1000 kw
125
1000 "
1000 kw
130
500 "
Infinity
More than 250 miles
1000 "
Infinity
More than 250 miles
The values taken from the effi-
ciency charts (Appendices 1 to 6)
and the above table are practical
because we can utilize powers,
heights and co-channel spacings at
any values within these parameters
to obtain optimum use of 82 tele-
vision channels. Roughly, ten times
the power is required to obtain the
same expansion of coverage that
can be obtained with doubling the
antenna height.
Values of power, height and spac-
ing between these parameters may
be used to obtain more optimum
use of all channels, VHF and UHF.
It is unreasonable to use excessive
powers which preclude a simulated
full triangular lattice, especially in
Zone I and the parts of Zone II
hereinbefore indicated, which would
provide maximum station coverage
at the expense of optimum use of
!the spectrum (all television chan-
mels).
Appendices 1 to 6 show that the
maximum channel efficiency as dis-
tinguished from single station effi-
ciency is obtained regardless of
powers ranging from rather nomi-
nal values of 10 kw for low band
VHF, 31.6 for high band VHF and
100 kw for UHF, to the highest
practical powers obtainable with
co-channel spacings ranging from
between 100 and 155 miles. There-
fore, it would seem logical to utilize
this difference in efficiency of an-
tenna heights versus power in a
manner that will fit the median size
city, as a general allocation plan,
and the largest city as an excep-
tional case. To put it graphically,
use a lattice that will fit the median
size city in the country and tear
out the lattice for the exceptional
case, i.e., Los Angeles from a stand-
point of geographic considerations
and Denver from the standpoint of
population characteristics.
Appendix 30 illustrates the dif-
ferent spacings that can be used
with standardized interferences to
provide substantially equal service
areas for cities of all sizes located
:at random distances from each
other in order to simulate a perfect
full lattice.
Appendix 31 shows how to get
BROADCASTING • Telecasting
its excessive separation factor by
arguing that it is necessary in view
of the limited amount of propaga-
tion data now available to provide
a "safety factor." The majority
recognizes, however, that such a
safety factor can only be justified
if it is possible in the future to
modify its present separations. If
the separations in the Table are to
be fixed, the excuse for the "safety
factor" must fail. The Commission
says that when more propagation
data is available it will take appro-
priate action with respect to modi-
fying its Table — presumably as-
signing channels at closer spacings.
This seems a plausible solution on
the surface. However, the Commis-
sion completely destroys any hope
that more assignments will be made
in the VHF portion of the spectrum
by its admission in footnote 25 that
it has not been able to remove ex-
isting operations which do not com-
ply with its minimum separations
because "it has not been possible to
remove these cases without unwar-
ranted dislocation." At present
there are only 108 stations on the
air in 64 markets. Obviously any
attempt at adjustments after more
stations get on the air would in-
volve more unwarranted disloca-
tions which would preclude the
Commission from adding more as-
signments. Since each additional
station put on the air would in-
crease the problem of dislocation
involved in any attempt to modify
the spacings adopted now, it is ap-
parent that the Commission's
"safety factor" is simply an in-
crease in mileage separations arbi-
trarily imposed without any propa-
gation data to support it in the
VHF. In the UHF where propaga-
tion data by contrast is almost non-
existent, they have failed to put in
a safety factor in the general rules
for co-channel spacing of UHF sta-
tions. Since the information on
UHF propagation is admittedly so
meager, the Commission is much
more harsh with UHF spacings
than they are with VHF. Either
the Commission does not need a
"safety factor" in the VHF or it
is very reckless with the UHF,
since the UHF propagation data
that is available shows that inter-
ierence is higher on the UHF than
it is in the VHF on any comparable
distance in miles from the trans-
mitter. As a matter of fact, a
minimum of 183 miles is required
in tne UHF to protect the Grade A
service area of UHF stations. No
place in the minimum spacing in
the general rules and regulations
have they impinged upon VHF
Grade A service. In short, the
Commission provides a "safety fac-
tor" where the information indi-
cates it is not needed (in the VHF)
and they don't provide it in the
UHF band where the information
is so meager it might be advisable.
This is an admission that the Com-
mission means to make local (small
coverage) service out of UHF chan-
nels even when assigned to the
largest markets regardless of its
future potential for wide area cov-
erage, or that it has a double stand-
ard in applying the "safety factor."
Obviously the "safety factor" is a
snare and a delusion.
The whole theory of a safety
factor in minimum co-channel spac-
ings is based upon administrative
convenience rather than any sacro-
sanct value that may be attached
to the minimum co-channel spacings
adopted in the Commission's deci-
sion today, at least within the
parameters of the engineering evi-
dence shown by the efficiency
charts, Appendices 1 to 6, for the
powers, antenna heights and sepa-
rations indicated.
The whole idea that engineering
considerations dictate the respec-
tive minimum co-channel spacings
for each zone stems from two in-
consistent ideas expressed in the
Third Notice," Appendix A, para-
graph C4a, wherein the statement
is made predicting service areas
and interference: "The Commission
is satisfied that on the basis of the
data presently available to it the
data underlying the propagation
charts are sufficient to afford an
adequate statistical basis for de-
scribing the field intensities under
average conditions, but it is expect-
ed that there may be substantial
variations in individual areas." On
the other hand, in the same docu-
ment, Appendix A, paragraph El,
under the subject of station sepa-
rations, co-channel separations, the
statement is made: "In the second
place, much of the propagation data
— although the best available * * *
upon which the Commission relies
is quite meager * * * until suffi-
cient propagation data are avail-
able."
From these two statements the
Commission acauires the philosophy
that the tropospheric information
it has is good enough for a national
allocation plan but insufficient for
particular assignments in specific
cities. From an engineering stand-
point there is absolutely no basis
in fact to pretend that there is a
difference in troposphere effects be-
tween stations where the co-channel
spacings are reduced, the antenna
heights raised to obtain greater
efficiency in coverage and the power
lowered to equalize the minimum
co-channel spacings adopted in the
Sixth Report and Order.
The Sixth Report and Order gives
the implicit impression that engi-
neering has dictated this unique
plan — the inordinately wide spac-
ings actually used in constructing
the Table. It should be clearly
pointed out that engineering fac-
tors do not determine a unique
allocation. Thousands of different
plans could be drawn up which were
correct engineering-wise, changing
the minimum co-channel mileage
separations for each group of chan-
nels within the parameters of
power and antenna heights that
Appendices 1 to 6 recommend.
Therefore there is wide latitude
from an engineering standpoint for
thousands of different plans. The
engineering only places limitations
on what can be done. The Commis-
sion has relied upon the simple rule
of minimum co-channel spacings
(even though it admits that a sim-
ple rule cannot be utilized) and for
administrative convenience wants
to throw away all of the engineer-
ing factors upon which all the
minimum co-channel calculations
for the plans are based. For ip-
stance, all of the Grade A and B
service areas at all powers and
antenna heights used in construct-
ing the Commission's general rules
and regulations and in its city-to-
city allocation plan are based upon
the simple formula that the desired
station for at least 90% of the time
produces a signal at the edge of its
Grade B contour at least 28 db
above the 10% interfering signal
from each co-channel station, not
more than 6 db below the adjacent
channel interfering signal and 30
db above random noise. The stand-
ard measurement of these signals
is the F 50-50 and the F 50-10
curves. Tables for the F 50-50
curve at 10 mile intervals from the
transmitter show the field intensity
of a 1 kw transmitter in db for
antenna heights at 500, 1000 and
2000 feet. The F 50-50 is Appendix
32. The interfering signal field
intensity of a 1 kw transmitter in
db for the F 50-10 curve at dis-
tances for every 10 miles from 70
miles to 300 miles are shown in
Appendix 33. Any layman can cal-
culate the rate of decline of signal
strength for the desired station
from Appendix 32 between any 10-
mile separation and the rate of
decline in the interfering signal
with Appendix 33 at every 10-mile
spacing and be able to add the
appropriate number of db's for kilo-
watts of power contemplated to the
values in this Table for both the
desired and undesired station to
predict the desired station's service
area by jockeying antenna heights
up and power down until the effi-
ciency of antenna heights over
radiated power brings the desired
result. In this manner he can either
equalize the approximate service
area maintained by the minimum
co-channel spacings adopted by the
Commission or obtain a service
area which will satisfy the com-
munity to be served and at the
same time make more optimum use
of the channel. There is no secret
or trick in maintaining the ratios
by this simple device and give the
same safety factor from the stand-
point of tropospheric interference
as is given by the Commission with
its minimum co-channel spacings
adopted in this decision. The Com-
mission on the other hand would
leave an area without a channel
assignment even if it is just one or
six miles under the minimum spac-
ing, rather than make the channel
coverage (optimum spectrum use)
more efficient. Cf. Coldwater,
Michigan, and Pittsburgh, Pa., in
the city-to-city portion of the Com-
mission's decision. Again the Com-
mission's false "safety factor" phil-
osophy prejudices those least able
to pay in favor of the great metro-
politan populations. It would rather
space stations so far that their
April 14, 1952 Part II Final TV Report • Page 177
service is limited by noise, a 100%
of the time interference factor for
the rural and small urban resident,
by throwing emphasis to the im-
portance of a 10% of the time co-
channel interference factor. The
rural resident can't get a signal in
the noise zone with a hunting li-
cense because there isn't any signal
but the metropolitan area resident
in the interference zone can get a
usable signal by orientation of a
relatively inexpensive antenna in-
stallation (compared to the listener
miles away from the transmitter)
to take advantage of its ordinary
rejection ratio. Therefore, it seems
unjust and unreasonable that the
Commission should take the hard
and fast rule of minimum co-
channel spacings as the sole criteria
for station assignments as if they
were all utilizing maximum power
and maximum antenna heights.
I pointed out in my dissent to
the Memorandum Opinion of the
Commission on the statutory au-
thority to adont a Table of Assign-
ments (released July 13, 1951) that
Section 307 (b) of the Communica-
tions Act requires the Commission
to determine the problems of fair,
equitable and efficient distribution
of radio service among the several
states and communities in proceed-
ings on applications for radio sta-
tion licenses and modifications and
renewals thereof. I think it plain
that Congress intended not merely
to protect rights of applicants but
to provide the most effective pro-
cedure for Commission determina-
tions. I do not believe that the
Commission can substitute its views
or preferences for other procedures
for the method laid down by Con-
gress. I will not here repeat at
further length the arguments con-
tained in my dissenting opinion
above referred to.
If it be assumed, however, that
the Commission is free to evade its
duty to decide 307(b) issues in
competitive hearings on applica-
tions and in lieu thereof to make
a predetermination of such issues
in a general proceeding, there are
two fatal objections to the Commis-
sion's present attempt to make such
a predetermination. First, essential
considerations required to be de-
cided on the basis of fact have been
completely ignored by the Commis-
sion in the instant nroceedings. See
Easton Publishing 'Co. v. FCC, 175
F(2) 344, 4 RR 2i47. The second is
that the engineering basis upon
which the Commission purports to
rest its decision does not in fact
support the result but on the con-
trary demonstrates its invalidity.
The majority admits that the
most important elements in its as-
signment plan is its minimum
spacing or station separation fac-
tor. It is demonstrated below that
the minimum separation factor
stated by the Commission is un-
sound from an engineering stand-
point and is designed to preclude
rather than permit maximum serv-
ice. Further than that, it is shown
that the Commission has complete-
ly failed to make assignments
which would be permitted if it ad-
hered to its own separations. The
net result is that the Commission
has drastically limited the number
of television stations which could
be licensed in this country and has
created an artificial scarcity. I am
profoundly disturbed not only by
the long range effect of this ac-
tion but by the immediate conse-
quences, which are that years of
litigation must ensue before any
considerable number of new tele-
vision stations can be put in op-
eration in the United States.
It is theoretically possible from
a technical standpoint to provide
for over 2% times as many VHF
stations if a proper separation fac-
tor is used as could be provided if
the Commission's separation factor
is used. Practical considerations
undoubtedly would limit somewhat
the number of stations that are
possible from a theoretical stand-
point. But these considerations
apply alike to the number permis-
sible using the Commission's sep-
aration factor and to the number
possible using a proper separation
factor.
The standard by which the rules
and television allocation table
adopted by the Commission must
be tested is whether they pro-
vide "a fair, efficient and equitable"
distribution of television service in
compliance with Section 307(b). As
the Commission said in its Memo-
randum Opinion in this proceeding
released on July 13, 1951, that is
the "standard to be applied in all
cases . . .". In their Report they
have given only lip service to that
standard and then principally in
situations in which the standard
enabled them to reject some con-
tention made by one or more of
the parties (par. 194).
The fatal defect in the appi'oach
of the Commission is that, despite
their occasional reference to the
"fair, efficient and equitable dis-
tribution" standard, that standard
has been abandoned in favor of an
undiscriminating adherence, some-
times explicit and always implicit,
to a supposed policy of adminis-
trative convenience. The inevitable
result is an allocation which is
neither fair nor efficient nor equit-
able and which so far departs from
the realities as to be completely
arbitrary and capricious. The pre-
ceding discussion has to some ex-
tent indicated the arbitrary nature
of the engineering conclusions upon
which the allocations rest; a brief
summary of a few of the practical
results will serve to illustrate how
far the allocations serve to defeat
the injunction of the Communica-
tions Act that the Commission
"generally encourage the larger
and more effective use of radio in
the public interest" (Section
303 (g) ) , and "when and insofar as
there is demand for the same, the
Commission shall make such dis-
tribution of licenses, frequencies,
hours of operation, and of power
among the several States and com-
munities as to provide a fair, ef-
ficient, and equitable distribution
of radio service to each of the
same." (Sec. 307(b)) (emphasis
supplied).
The Commission emphasizes at
the outset that the allocations
"must be based upon, and must re-
flect, the best available engineer-
ing information" (par. 2). Having
announced that undebatable propo-
sition, they then proceed to adopt a
table of allocations based upon
curves which they explicitly con-
cede are inapplicable to any spe-
cific station. This is the first ad-
ministrative decision of which I am
aware which so frankly conceded
that the general principles under-
lying it cannot be applied to any
specific situation which will be gov-
erned by the decision. As the Com-
mission admits, the allocations are
based upon hypothetical situations
which will never occur, upon the
assumption contrary to fact, that
the stations which will be involved
will be "typical ones producing the
average field intensities described
by the charts." Such an arbitrary
assumption may simplify the work
of the Commission but it can
scarcely be expected to result in
a fair, efficient or equitable distri-
bution of television facilities. It
is easier to estimate the number
of lemons in a barrel if you as-
sume the barrel is filled with
lemons, but the estimate is of du-
bious value if you know in ad-
vance that the barrel contains
grapefruit and oranges but no
lemons.
The most striking result, of this
blind devotion to administrative
convenience is the arbitary specifi-
cation of minimum co-channel sep-
arations on the mistaken theory
that "the larger and more effective
use of radio in the public interest"
and the "efficient" distribution of
television service requires max-
imum station coverage in terms of
freedom from theoretical co-chan-
nel interference rather than max-
imum use of the available frequen-
cies. The Commission has sought
to protect the interference - free
service areas of existing and pro-
posed stations by reducing substan-
tially the number of stations which
can be accommodated throughout
the country by the device of estab-
lishing excessive minimum co-chan-
nel assignment spacings. The re-
sult is, as the Commission states,
to improve the Grade B service of
the proposed stations; it is al.so
greatly to reduce the number of
stations and the availability of ad-
ditional service, both Grade A and
Grade B, to the rural areas and to
increase the areas which will not
receive any television service. The
result is to sacrifice efficiency in
the distribution of the available
channels in order to confer an un-
necessary benefit upon the fewer
persons who, because of the Com-
mission's Rules, will be able to
enter the field. In addition, the
Commission has established a new
class of stations which will utilize
these same channels for non-com-
mercial educational facilities which
play a part in the scarcity of VHF
assignments for both commercial
and educational use in any city.8
The resulting inefficiency in the
utilization of available channels
would have been sufficiently serious
had the Table conformed to the
Rules. But, in compiling the Table,
the minimum co-channel separa-
tions were largely ignored; for ex-
ample, in the Eastern Zone, only
some 4% of the allocations approx-
imate the prescribed minimum, and
the median separation is 250 miles,
or 47% in excess of the minimum
of 170 miles specified in the Rules.
That means that many communities
are losing the possibility of televi-
sion service in order that stations
located in other communities may
be protected.
That unfortunate consequence is
worsened by the arbitrary rules
and the Commission's assumption
that all stations, however small the
community, will operate at the
maximum permissible power. The
Commission has rejected the pro-
posal for assignments based upon
limited power stations in small
communities (par. 137-8) on the
grounds that the Table and Rules
"are based on the concept of afford-
ing each station the widest possible
coverage ..." and that limited
power stations, although capable of
serving the local needs of small
communities, would be inconsistent
with that concept. The result is
obvious: fewer stations, less effi-
cient use of available channels and
disregard of local necessities and
convenience in the interest of main-
taining an inflexible concept.
Characteristic of the arbitrary
approach to the problem and of the
resulting inefficient utilization of
channels is the measurement of
permissible co-channel spacings by
the accidental location of post of-
fices (par. 105-8). Communities
will be deprived of additional chan-
nels because of the wholly irrele-
vant fact that their main post
offices, which have no logical con-
nection with any proposed or pos-
sible television station, are located
nearer another post office or an
existing transmitter than the re-
quired minimum distance, notwith-
standing the existence of numerous
potential transmitter sites at
greater distances. It is not an
c The Commission states several times
in its opinion that the setting aside of
channels for non-commercial, educa-
tional use is precisely the same type
of reservation of channels as that
provided by the assignment table for
commercial stations in the various
communities. This is not the view
that I take of the assignment of shared
use of the channels for non-commercial,
educational television stations, and I
do not believe the majority's state-
ment correctly describes the action of
the Commission. The Commission has
created a new class of radio stations
and a new use of the radio frequencies,
namely, non-commercial, educational
television. This class is as distinct
from commercial television stations as
point-to-point communication stations.
The Commission in providing for any
new use of frequencies and assigning
specific frequencies on a full or shared
time basis for a new service may be
said to "reserve" frequencies for that
service. This is an essentially different
thing than a reservation of frequencies
for specific applicants for specific com-
munities, all of which are qualified
for the use of the service involved.
There are numerous Commission
precedents, particularly where shared
use of frequencies is involved, for desig-
nating areas in which the frequencies
will be used for a certain service. For
example, the Commission provided for
shared use of frequencies for certain
harbor purposes and certain highway
purposes. Obviously, to assign a
frequency for harbor use to Denver
would be absurd. In designating areas
for operation for non-commercial edu-
cational television stations, the Com-
mission sought to select areas which
are "cultural centers." It would ob-
viously be a waste of channels for the
Commission to assign channels for non-
commercial educational stations to
areas where there are no educational
facilities for the operation of such sta-
tions. The fundamental difference be- i
tween reservation of channels for a
class of stations and reservation of
channels for favored communities as
against other communities equally
qualified must be recognized if the
validity of our assignments for non-
commercial educational television sta-
tions is to be upheld.
Page 178 • April 14, 1952 Part II Final TV Report
BROADCASTING • Telecasting
answer to reply, as does the Com-
mission, that the Table and Rules
are concerned with "assignment
spacing requirements" rather than
"facilities spacing requirements."
Transmitters will not, in the nor-
mal course of events, be erected on
top of post offices; if there are
available sites complying with the
Rules, there is no reason to deprive
a community of service, or of addi-
tional service, because of some an-
cient whim which determined the
location of a main post office. Not
by such accidents should the Com-
mission make decisions affecting
the efficient distribution of chan-
nels.
The Commission recognizes the
economic problems which will be
faced by UHF broadcasters where
VHF broadcasting exists (par. 189)
and expresses (par. 197) the pious
hope that "UHF stations will even-
tually compete on a favorable basis
with stations in the VHF." But,
by giving excessive co-channel pro-
tection to VHF stations and inade-
quate protection to UHF stations
the Commission has arbitrarily and
adversely affected the ability of
UHF stations to compete. The eco-
nomic problems faced by UHF
broadcasters are sufficiently serious
without the interjection of addi-
tional difficulties by Rules and
Tables based upon demonstrably
incorrect engineering assumptions.
The arbitrary penalization of UHF
cannot be said to result in a "fair"
or "equitable" distribution of tele-
vision service or "the larger and
more effective use" of television in
the public interest.
In short, the Commission's pre-
occupation with the concept of ad-
ministrative simplicity has led it
into the error of first treating all
stations as if they were equal in
order to facilitate" standardization
of rules concerning separation and
other matters and then adopting
rules designed to assure, so far as
possible, that the standardization
would be carried out in practice
without regard to particular situa-
tions or local requirements. Effi-
cient distribution of channels and
the provision of the maximum num-
ber of television stations have been
sacrified to achieve a misleading
appearance of simplicity of admin-
istration. The public interest, con-
venience and necessity have been
abandoned to the theoretical con-
venience of the Commission. The
small communities are to be sub-
jected to rules drawn upon con-
siderations applicable primarily or
wholly to large cities. The appar-
ent simplicity of administration is
an illusion that will disappear as
soon as the number and complexity
of conflicting applications under
the Standards emerge. The Com-
mission thinks it has eliminated
307(b) contests between cities (it
has not eliminated them all) ; but
by creating a scarcity of frequen-
cies it has created a bigger problem
in each city where there will surely
be more applicants than there are
channels. The administrative bur-
den created by competitive appli-
cants for the limited number of fre-
quencies by this artificial scarcity
of channel assignments will far
outweigh the administrative bur-
den they are trying to eliminate —
intercity 307(b) cases.
1
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ii
EFFICIENCY IN PERCENT OF AREA RECEIVING ACCEPTABLE
SIGNAL TO INTERFERENCE RATIO FOR AT LEAST 90% OF
THE TIME FOR FULL TRIANGULAR LATTICE OF STATIONS
FREQUENCY 195 Megacycles
ANTENNA HEIGHTS — 500 Ft., 30 Ft.
II /
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IROADCASTING • Telecasting
8
April 14, 1952 Part II Final TV Report
• Page 179
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EFFICIENCY IN PERCENT OF AREA RECEIVING ACCEPTABLE
SIGNAL TO INTERFERENCE RATIO FOR AT LEAST 90% OF
THE TIME FOR FULL TRIANGULAR LATTICE OF STATIONS
FREQUENCY 195 Megacycles
ANTENNA HEIGHTS- - 1000 Ft., 30 Ft.
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Page 180 • April 14,
1952 Part II Final TV Report
BROADCASTING • TELECASTING Office
BROADCASTING • Telec;
sting |,
ROADCASTING • Telecasting
April 14, 1952 Part II Final TV Report • Page 181
APPENDIX 13
Page 184 • April 14, 1952 Part II Final TV Report
BROADCASTING • Telecasting
APPENDIX 27
100
Along Radial Between Stations -d
BROADCASTING • Telecasting
April 14, 1952 Part II Final TV Report • Page 189
APPENDIX 29
FIXED POWER
AND ANTENNA HEIGHT
TELEVISION STATION
EQUIVALENT SERVICE AREAS
1 150 MILES]
NOTE: Diagrams above portray television station interference free "B"
service areas for channels 7-13 (solid lines) based on standard inter-
ference and separations of 150, 160 and 180 miles, including offset
carrier operation. Essentially equivalent service areas are obtained by
varying the parameters - antenna height, power and station separation.
Dotted lines show potential coverage without co-channel interference.
Page 190 * April 14, 1952 Part II Final TV Report
BROADCASTING • Telecasting
APPENDIX 30
Power, Transmitting Antenna Height, and Spacing Combinations to Give
Same Grade B Service Contours As For Standard Spacing, Transmitting
Antenna Height, and Power, Assuming Standard Power and Antenna
Height For Offset Carrier Co-channel Interfering Station
TABLE II A
TABLE II B
Frequency — 63Mc/s
Standard Ht=500 ft;
Hr= 30 ft.
Standard Power=20 dbk
Standard Spacing=170 mi.
Grade B Contour=41.5 mi.
i (dbk) Hi (Ft.) S (miles) P, (dbk) W1 (Ft.) S (miles)
Frequency— 195 Mc/s
Standard Ht=500 ft;
Hr= 30 ft.
Standard Power=25 dbk
Standard Spacing=170 mi.
Grade B Contour=47.5 mi.
TABLE II C
Frequency — 500 Mc/s
Standard Ht=500 ft;
Hr= 30 ft.
Standard Power=30 dbk
Standard Spacing=155 mi.
Grade B Contour=33.5 mi.
Pi (dbk) Hi (Ft.) S (miles)
20
500
170
25
500
170
30
500
155
15
840
170
20
720
170
25
820
155
10
1320
170
15
1010
170
20
1280
155
20
340
190
25
375
190
30
250
175
15
630
190
20
540
190
25
450
175
10
1000
190
15
790
190
20
750
175
20
750
150
25
660
150
30
900
135
15
1200
150
20
940
150
25
1400
135
10
1750
150
15
1370
150
20
2150
135
20
1210
130
25
1180
130
15
1820
130
20
1640
130
10
2500
130
15
2270
130
*X d, \ GRADE /
/ CONTOURS \
APPENDIX 31
#2
do
<
63 Mcs
Ha=500'
P2= 20 dbk
TABLE IA
DISTANCES TO GRADE B SERVICE CONTOURS IN MILES
Pi Hj
SPACING
(MILES)
dbk Ft.
110
130
150
170
190
210
di
d2
di
d2
di
da
di
d2
dx
da
di
da
20 500
26
26
32
32
37
37
41
41
45
45
49
49
20 1000
32
22
40
29
46
36
50
41
54
45
58
49
20 2000
40
16
48
22
55
28
62
35
66
41
71
47
15 500
22
30
28
37
32
43
35
47
39
51
43
55
15 1000
27
26
34
33
40
40
44
47
48
51
52
55
15 2000
35
19
42
26
49
33
55
40
59
46
63
52
10 500
18
35
23
42
27
48
31
53
34
57
38
57*
10 1000
23
30
30
37
35
45
39
52
42
57
46
57*
10 2000
29
23
38
30
44
37
49
44
53
51
58
57
►Limited by
Noise.
#1
dl \ GRADE / a„
> ) B I
/ CONTOURS \
195 Mcs
H2=500'
P2= 25 dbk
TABLE IB
DISTANCES TO GRADE B SERVICE CONTOURS IN MTLES
Hi SPACING (MILES)
dbk Ft.
110
130
150
170
190
210
di
d2
di
d2
di
d2
di
d2
di
da
di
da
25 500
31
31
39
39
44
44
47
47
51
51
51*
51*
25 1000
38
25
46
33
53
40
57
46
61
50
64
51*
25 2000
45
18
54
25
62
33
69
40
73
45
78
50
20 500
27
35
35
42
40
48
43
51
46
51*
46*
51*
20 1000
33
29
42
37
48
44
53
50
56
51*
58*
51*
20 2000
41
21
50
29
58
37
64
44
68
49
72
51*
15 500
23
38
30
46
35
51*
39
51*
41*
51*
41*
51*
15 1000
29
32
38
41
44
48
48
51*
51
51*
53*
51*
15 2000
37
25
46
33
54
41
59
47
63
51*
67
51*
* Limited by
noise
) GRADE / d2
CONTOURS \
500 Mcs
H2=500'
P,= 30 dbk
DISTANCE
TO
GRADE
B SERVICE CONTOUR
IN MILES
66.5
72.6
78.3
10
Pi
Hi
SPACING
(MILES)
53.5
60.4
66.9
20
dbk
ft.
115
135
155
175
IS
5
45.2
52.6
60.0
30
di
da
di
d2
di d2
di
da
di
da
38.7
46.0
54.3
40
30
500
22
22
28
28
34 34
40
40
46
46
30
1000
29
21
35
27
41 33
47
40
53
44
31.7
39.1
48.1
50
30
2000
36
17
43
23
50 30
56
37
63
44
24.9
33.0
42.0
60
25
500
18
27
23
33
29 39
35
45
40*
47*
18.5
26.8
36.2
70
25
1000
24
25
30
32
36 38
42
44
48
47*
12.5
20.4
30.6
80
25
2000
31
20
38
28
44 35
51
42
57
47*
14.1
24.9
20
500
15
32
19
38
24 44
30
47*
33*
47*
6.8
90
20
1000
20
30
25
36
31 43
37
47*
43
47*
3.1
8.0
18.7
100
20
2000
25
24
32
32
39 39
45
46
52
47*
1.0
3.5
13.0
110
* Limited by noise
—0.7
0.3
7.2
120
BROADCASTING
•
T e 1 e c
asting
April 14,
1952
APPENDIX 32
EXPECTED FIELD STRENGTH IN DB
EXCEEDED AT 50 PERCENT OF THE
POTENTIAL RECEIVER LOCATIONS
FOR AT LEAST 50 PERCENT OF THE
TIME AT A RECEIVING ANTENNA
HEIGHT OF 30 FEET
Low VHF
Transmitter
500 Feet
1,000 Feet 2,000 Feet
Miles
to Receiver
27
70
500 Feet
1.000 Feet 2.000 Feet Miles
23
28 5
36 5
80
19
24
32 3
90
66.5
72.6
78.3
10
15.5
19.9
28.2
100
13.2
16
23.8
110
53.5
60.4
66.9
20
13
19.7
45.2
52.6
60.0
30
10.0
130
38.7
46.0
54.3
40
8.4
8.4
12.5
140
31.7
39.1
48.1
50
6.8
6.8
10
150
5.0
5.0
7.5
160
24.9
33.0
42.0
60
3.1
3.1
4.7
170
18.5
26.8
36.2
70
1.5
1.5
2
180
12.5
20.4
30.6
80
—0.1
—0.1
190
6.8
14.1
24.9
90
—2
—2
—2
200
—5.1
—5.1
—5.1
220
3.1
8.0
18.7
100
—8.2
—8.2
—8.2
240
1.0
3.5
13.0
110
—11.1
—11.1
—11.1
260
—0.7
0.3
7.2
120
—14.3
—14.3
—14.3
280
—17.6
—17.6
—17.6
300
* *
EXPECTED FIELD STRENGTH IN DB
EXCEEDED AT 50 PERCENT OF THE
POTENTIAL RECEIVER LOCATIONS
FOR AT LEAST 50 PERCENT OF THE
TIME AT A RECEIVING ANTENNA
HEIGHT OF 30 FEET
High VHF
Transmitter
to Receiver
500 Feet
1,000 Feet 2,000 Feet
Miles
68.7
75.2
80.1
10
57.2
64.3
71.5
20
49.8
57.7
30
42.0
51.0
61.0
40
32.5
42.2
54.0
50
23.2
33.8
46.7
60
14.5
25.7
39.0
70
5.3
16.2
31.0
80
-2.0
8.0
22.9
90
—6.6
0.0
14.3
100
—5.0
6.3
110
—10.7
—8.1
0.3
120
EXPECTED FIELD STRENGTH IN DB
EXCEEDED AT 50 PERCENT OF THE
POTENTIAL RECEIVER LOCATIONS
FOR AT LEAST 50 PERCENT OF THE
TIME AT A RECEIVING ANTENNA
HEIGHT OF 30 FEET
UHF
Transmitter
to Receiver
500 Feet 1,000 Feet 2,000 Feet Miles
APPENDIX 33
EXPECTED FIELD STRENGTH IN DB
EXCEEDED AT 50 PERCENT OF THE
POTENTIAL RECEIVER LOCATIONS
FOR AT LEAST 10 PERCENT OF THE
TIME AT A RECEIVING ANTENNA
HEIGHT OF 30 FEET
Low VHF
Transmitter
to Receiver
EXPECTED FIELD STRENGTH IN DB
EXCEEDED AT 5fr PERCENT OF THE
POTENTIAL RECEIVER LOCATIONS
FOR AT LEAST 10 PERCENT OF THE
TIME AT A RECEIVING ANTENNA
HEIGHT OF 30 FEET
High VHF
Transmitter
to Receiver
500 Feet 1,000 Feet 2,000 Feet Miles
26 34
20 28.2
15 22.6
11.2 16.3
9 12.5
5.2 5.8
* 3.5 3.8
44.3
38.5
22
16.9
13.5
—3.2
—5.0
—6.4
—9.3
-12.8
—16.1
0.0
—1.5
—3.2
—5.0
—16.1
—19.2
—22.3
6.5
3.5
0.0
—3.0
—5.0
—6.4
—9.3
—12.8
—16.1
—19.2
—22.3
140
150
160
170
180
190
200
220
240
260
280
300
EXPECTED FIELD STRENGTH IN DB
EXCEEDED AT 50 PERCENT OF THE
POTENTIAL RECEIVER LOCATIONS
FOR AT LEAST 10 PERCENT OF THE
TIME AT A RECEIVING ANTENNA
HEIGHT OF 30 FEET
UHF
Transmitter
to Receiver
500 Feet 1,000 Feet 2,000 Feet Miles
31
34
41.5
70
28
30
37
80
24.8
26.5
32.5
90
21.8
23
28.3
100
18.6
19.5
24
110
15.8
16.3
20
120
12.8
13.2
15.9
130
10
10.3
12
- 140
7
7
8.3
150
4.1
4.1
4.7
160
1.0
1.0
1.0
170
—1.9
—1.9
—1.9
180
—4.-5
— 4.5
—4.5
190
—7.5
—7.5
—7.5
200
—13.2
—13.2
—13.2
220
—19
—19
—19
240
—25
—25
—25
260
—30.5
—30.5
—30.5
280
—36.1
—36.1
—36.1
300
Part II Final TV Report • Page 191
CHRONOLOGY OF THE TELEVISION FREEZE
SEPT. 30, 1948 - APRIL 14, 1952
May 6, 1948: Broadcast and non-
broadcast sharing of TV channels
abolished; Channel 1 deleted; new
allocation plan (VHF) proposed.
June-July 1948: Hearing on new
allocation plan, raising questions
as to tropospheric interference and
related problems.
Aug. 27, 1948: Because of these
questions, FCC schedules FCC-in-
dustry conference to consider desir-
ability of revising engineering
standards.
Sept. 13-14, 1948: FCC-indus-
try conference, slating technical
sessions for November-December
looking toward revision of stand-
ards.
Sept. 20-23, 1948: UHF hearing.
Sept. 30, 1948: VHF freeze an-
nounced.
Nov. 30-Dec. 3, 1948: FCC-indus-
try engineering conference; Ad
Hoc Committee is appointed to
study VHF propagation factors.
May 26, 1949: Preliminary plans
for far-reaching VHF-UHF hear-
ing announced, with color among
subjects to be considered.
July 11, 1949: FCC announces
formal proposals for the hearing,
including VHF - UHF allocation
plan envisioning use of 42 UHF
channels along with present 12
VHF channels.
Sept. 26, 1949: First phase of
hearing, dealing with color, gets
under way.
Nov. 22, 1949: Color sessions
recess; field-test notice issued by
FCC.
Feb. 20, 1950: Color hearing re-
sumes.
Page 192 • April 14, 1952 Part
May 26, 1950: Color hearing ends, last portion of "general" phase of May 28, 1951: Supreme Court, by
July 11, 1950: FCC begins delib-
erations on color case, the par-
ticipants having submitted final
summations July 10; also on July
11 the Condon Committee submits
its color TV report to the Senate
Interstate and Foreign Commerce
Committee.
Sept. 1, 1950: FCC issues its
"First Report" on color, favoring
CBS system but advancing plan for
manufacture of "bracket sets" as
means of delaying final decision to
permit further studies.
Sept. 29, 1950: Manufacturers
say they cannot meet FCC's dead-
line for manufacture of bracket
sets.
Oct. 11, 1950: FCC issues "Sec-
ond Report," adopting CBS color
standards effective Nov. 20.
Oct. 16, 1950: Hearings com-
mence on second phase of overall
TV proceedings — "general issues,"
including VHF, UHF, Stratovision
and other questions except specific
city-by-city channel allocations.
Oct. 17, 1950: RCA and two sub-
sidiaries, NBC and RCA Victor
Distributing Corp., file suit against
color decision in federal district
court in Chicago.
Nov. 10, 1950: Hearings con-
cluded on "general issues."
Nov. 16, 1950: The Chicago court,
after two days of hearings in which
seven manufacturers, servicemen
and others took RCA's side, grants
temporary restraining order delay-
ing effectiveness of color stand-
ards pending further decision of
the court.
Nov. 27, 1950: Hearings on res-
ervation of channels for noncom-
mercial educational TV stations,
II Final TV Report
hearing, gets under way. After
recess Dec. 8 hearings resumed
Jan. 22, 1951, were completed Jan.
31, 1951.
Dec. 22, 1950: The Chicago court,
in 2-1 decision, upholds FCC's ap-
proval of the CBS color system,
but prohibits the start of com-
mercial operation pending a ruling
by the Supreme Court. Judge
Walter LaBuy dissents. The tem-
porary stay order is continued until
April 1, 1951, or such time as the
Supreme Court dissolves the
restraint.
Jan. 26, 1951: RCA initiates ap-
peal to U. S. Supreme Court for
itself and two subsidiaries, NBC
and RCA Victor Distributing Corp.
Feb. 5, 1951: FCC, CBS and
Justice Dept. jointly ask Supreme
Court to affirm Chicago court's
judgment but to dissolve the tem-
porary restraining order on com-
mercial start of CBS color.
Feb. 26, 1951: RCA, joined by
Emerson Radio & Phonograph
Corp., answers motion to affirm.
March 5, 1951: Supreme Court
sets March 26 for start of oral
argument on color case.
March 21, 1951: FCC issues
"Third Report," proposing to allo-
cate either 65 or 70 UHF channels
for TV service to augment existing
12 VHF channels; also proposed to
reserve 209 assignments for non-
commercial, educational use out of
the 1,965 allocated to cities and
communities throughout the U. S.
March 26-27 1951: Supreme
Court hears oral argument of RCA,
Emerson, CBS and the Solicitor
General, who presents the govern-
ment's case.
8-0 vote, affirms lower court ruling
in favor of CBS color. Justice
Frankfurter issued a "dubitante,"
neither concurring nor dissenting.
June 21, 1951: FCC announces
that it will not take action to
authorize partial lifting of freeze.
June 28, 1951: FCC hears oral
argument, requested by Federal
Communications Bar Assn. and
others, on legality of general allo-
cations table incorporated in rules
and reservation of channels for
noncommercial, educational use.
July 12, 1951: In "Fourth Re-
port," FCC denies common carrier
request for five UHF frequencies,
designated these frequencies for
TV. This makes 70 TV channels
in UHF band.
July 13, 1951: FCC upholds its
right to include TV allocations in
rules and to reserve channels for
noncommercial, educational sta-
tions.
July 25, 1951: "Paper hearing" to
run from Aug. 27 to Nov. 26 (later
extended to Dec. 17) announced
by FCC.
July 26, 1951: "Fifth Report" by
FCC authorizes existing TV sta-
tions to increase transmitter power
to full capacity provided effective
radiated power of metropolitan
stations does not exceed 50 kw.
Score or more stations apply for
higher powers.
Dec. 17, 1951: Final filing in writ-
ten hearings are received, bringing
total of comments, oppositions and
pleadings to more than 1,500. FCC
staff begins full scale study of fil-
ings, looking to final report on TV
rules, standards and city-by-city
allocations.
April 14, 1952: FCC issues "Sixth
Report" to lift freeze.
BROADCASTING • Telecasting
ENGINEERS •
TELEVISION AND STANDARD BROADCASTING ALLOCATION,
APPLICATIONS, FIELD ENGINEERING, AND HEARINGS BEFORE THE
FEDERAL COMMUNICATIONS COMMISSION
1121 E. Capitol St.
Lincoln 4-5131
WASHINGTON, D. C.
Registered Professional Engineer
CALL FOR
LOOK TO BLAW-KNOX FOR TV TOWER EXPERIENCE
The big "Spring Thaw" on TV allocations is
bound to bring a rash of orders for new equip-
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That all-important tower for your antenna is no
exception. So we respectfully suggest that if the
proved safety, performance and long life of
Blaw-Knox Towers is wanted, have your engi-
neers discuss their plans with us now ... it may
advance your "inaugural program" by many
profitable weeks.
BLAW-KNOX DIVISION
OF BLAW-KNOX COMPANY
2038 FARMERS BANK BUILDING, PITTSBURGH 22, PA.
BLAW-KNOX
<^0jk ANTENNA
.»C.<*>-5i TOWERS
BROADCASTING
TELECASTING
.ECASTIN<
is on Page 67
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A his letter from a WLS
listener is just a routine order
... or so it appears
as you read it
But the letter
is dated 7952 . . . and the
merchandise ordered was offered over WLS
19 years ago ... in 1933 !
Yes, WLS advertising pulls . . . and pulls and pulls !
We're out of jigsaw puzzles now, of course. But we do
have availabilities ... for advertisers who like adver-
tising that brings results . . . today . . . tomorrow . . .
and years from now.
CLEAR CHANNEL Home of the NATIONAL Barn
We've Brought
The Bottle
Back . . .
not for the nickel deposit — but to
illustrate the exciting fact that
WTRY continues to be the best buy
in the cream of your market!
WTRY is the number one station
in Albany — Troy — Schenectady
— 27th of the nation's top 43
markets.
'The Cream of your market", J. Walter Thompson's booklet listing the markets wherein over 2/3 of the nation's sales are made.
ALBANY - TROY - SCHENECTADY
WTRY
980 Kc- 5000 w
The CBS Radio Network
HEADLEY-REED
PnhlishPd everv Monday, with Yearbook Numbers (53rd and 54th issues) published in January and February by Broadcasting Publications, Inc., 870 National Press
Building, Washington 4, D. C. Entered as second class matter March 14. 1933, at Post Office at Washington, D. C, under act of March 3, 1879.
WORK
| YORK, PENNSYLVANIA
Recently completed Pulse survey for York CITY and COUNTY
shows
• WORK preferred in 55 out of 72 rated periods.
•WORK has rating superiority as high as 17% in
v some choice time periods.
Pulse survey shows NO OUTSIDE STATION effectively covers
the York trading area in ANY of the 72 rated periods.
Most powerful station in the York area, WORK's 5 KW
delivers a bonus coverage in nine surrounding counties with
a population of more than one million.
Advertisers — both local and national — expect and get
outstanding results on WORK. Many advertisers have been
using this station since its founding twenty years ago.
This long and successful experience has resulted in know-how
that assures you profitable sales for every advertising dollar.
Represented by
ROBERT MEEKER ASSOCIATES
Chicago
Los Angeles
San Francisco
New York
4 • April 21, 1952
BROADCAST I N G • Telecas
CLOSED CIRCUIT
■.WITH FREEZE out of way, FCC plans to
! pitch in on long delayed, long suffering AM
activities among others. Because of full staff
activity on TV during past half-year, AM pro-
cessing lines have hardly moved. There are
flock of cases ready for oral argument. Biggest
upcoming action expected to be scheduling of
thrice-deferred theatre television proceedings.
SOME MAJOR advertisers already thinking in
| terms of another round of network rate cuts in
fall. They're eyeing evening time especially,
and looking for reductions in area of 10-15 'To
on some segments.
RESEARCHERS can again lower eyebrows
raised over use of aided recall technique by
Nielsen interviewers, asking respondents to
identify network programs listened to "yester-
day" in connection with new station network
audience survey. Nielsen denies any intention
to use answers in program ratings, says extra
question is not part of survey but is being
asked at request of NBC for network's own use.
I LESS easily quelled is concern of affiliates that
NBC plans to use network program listening
data in connection with adjustments in station-
network rates. NBC, whose revaluation plan
last fall was vigorously resisted by most affil-
iates, says program audience information will
j be used for general sales purposes, denies pres-
ent intention to inject it into station network
rate adjustment situation.
FINAL decision on future of Hymns of All
Churches, currently sponsored on about 900
radio stations by General Mills, is expected
latter part of this week. Present contracts end
latter part of June. It was understood that
renewals would most likely be placed on at least
500 stations and other new stations probably
added. Dancer-Fitzgerald-Sample, N. Y., is
agency.
AS THINGS STAND now, FCC does not intend
to grant any time extensions beyond July 1
freeze end. At that time it begins processing
applications for cities having no TV. Other
I classes of applicants have additional time in
^view of processing line setup. But feeling is
that to expedite handling, no extensions will
be granted except under "extenuating" cir-
cumstances.
WHAT'S REAL reason behind retention by
Thomas S. Lee Enterprises Inc. (General Tire
& Rubber) of erstwhile ABC sports commenta-
tor Harry Wismer? One educated guess is
that Pennsylvania Rubber Co., General Tire's
subsidiary, is entering sporting goods field full
tilt and that Mr. Wismer will provide top level
sales contacts for company.
UPON FCC approval of UPT-ABC merger,
CBS Central Division Vice President H. Leslie
Atlass will swing into TV action after acquisi-
tion of WBKB (TV) Chicago. He reportedly
has signed option with city's Saddle & Cycle
(Continued on page 6)
BROADCASTING • Telecasting -
THREE OR MORE RADIOS
FOUND IN 35% OF HOMES
PULSE survey on radio-ownership in Metro-
politan New York indicates 35.1% of families
have three or more radios in their homes. Of
1,570 families checked in New York's five
boroughs, radios were found in all homes but
1.8%. Only 35.4% of families had but one
set, while 27.7% owned two radios.' Whereas,
total of 35.1% owned three or more radios,
20.1% had three sets, 8.3% owned four sets,
4.2% had five sets, and 2.5% owned more than
five radios.
Dr. Sydney Roslow, director of Pulse, said
survey, conducted during January for Jos.
Jacobs Advertising & Merchandising Inc.,
would have shown higher multi-set ownership
if study had been extended to suburban coun-
ties, where radio ownership is normally higher
than in city proper.
PALEY SELLS SHARES
CBS BOARD Chairman William S. Paley has
sold 50,000 of his shares of CBS Class A stock,
New York Stock Exchange records showed
Friday. Shares sold (in March) were in block
he owned through holding company, of which
he retains 37,980. He also owns 530 shares
direct, plus 222,500 directly owned shares of
CBS Class B stock. Total CBS shares issued
as of last Dec. 29 were 1,268,700 Class A and
1,069,196 Class B (including shares reserved
for conversion of outstanding scrip certif-
icates).
NBC CAMPAIGN SERIES
NBC on May 4 will launch Hats in the Ring,
half-hour Sunday radio and TV series featur-
ing legally qualified candidates for Presi-
dential nomination of major parties to whom
time is being donated by NBC. Series will
originate in Washington and will be on NBC-
TV 2-2:30 p.m. and NBC-Radio 10:30-11 p.m.
FCC has given no "assurance" that educa-
tional channels will be reserved "as long as
grass grows and water runs," FCC Chairman
Paul Walker warned educators Friday. He
addressed luncheon session of National Assn.
of Educational Broadcasters at Columbus,
held during Institute for Education by Radio-
Television (early stories pages 35, 44 and 80).
In first speech since release of FCC TV
allocation plan Chairman Walker reiterated
that commercial TV stations must not let non-
commercial outlets "carry the burden of meet-
ing educational needs." They are governed by
same rules as commercial stations, he said. He
reminded educators they still may compete
with commercial applicants for any com-
mercial VHF or UHF channels assigned to
their cities. "Not all possible assignments
have been made," he added.
Contending efforts are under way "to initiate
an organized campaign for the commercializa-
tion of these noncommercial educational as-
signments," Chan-man Walker told educators
"you have won only the first round" and "do
not ... let these reservations of 1952 go by
BUSINESS BRIEFLY
HOT WEATHER SPECIAL # Maxwell House
iced tea placing radio spot schedule in 25
southern markets starting in May following
successful Texas test for instant coffee. Agen-
cy: Benton & Bowles, N. Y.
AUTUMN PREPARATION # Erwin, Wasey
& Co., N. Y., gathering available information
for September start of its Pertussin and Mus-
terole radio spot campaigns. Agency is in-
terested in daytime minute spots, and round-
up of information is to be set by May 5.
BEER SPOTS # Stagg Beer, preparing min-
ute radio spot campaign in middle west for
13 weeks with starting date expected shortly.
Agency: Maxon Inc., N. Y.
CERTO PARTICIPATIONS • General Foods,
N. Y. (Certo-Sure-Jell), placing women's par-
ticipations on more than 100 radio stations
starting in May and coinciding with peak of
each jelly-making fruit crop in each town and
rural area. Contracts from 8 to 17 weeks.
Agency: Benton & Bowles, N. Y.
BIGGEST SALE # United Artists announces
its biggest TV sale of year with Phillips "66"
Petroleum purchasing Telesports Digest, half-
hour weekly film series for 14 cities. Agency:
Lambert & Feasley, N. Y.
HEALY TO McCANN-ERICKSON
ROBERT E. HEALY, formerly vice president
in charge of advertising, Colgate-Palmolive-
Peet Co., has joined McCann-Erickson, N. Y.
as vice president and treasurer. He succeeds
as company director John L. Anderson, who
becomes consultant to agency.
default." He described reservations as a
"fabulous inheritance."
FCC Chairman said the Commission's new
plan provides "a high degree of protection"
against excessive interference between sta-
tions, adding : "We refused to sacrifice a margin
of safety for the sake of jamming in a few
extra stations." He held up possibility of
reducing mileage separations as well as ad-
ditional assignments.
Some differences in propagation characteris-
tics of UHF and VHF bands "are not nearly
as significant as some have thought," he said.
FCC has been assured that equipment will be
available for UHF stations "in time for fullest
development" of its potentials.
"UHF is going to grow because it has to
grow. It is needed," he declared.
The chairman was presented with a certif-
icate for life membership in NAEB and lauded
(Continued on page 102)
for more AT DEADLINE turn page ^
April 21, 1952 • Page 5
Don't Lag in TV, Walker Tells Schools
COURT EXTENDS DATE
FOR ANTI-TRUST HEARING
ATTORNEY GENERAL'S office pulled sur-
prise maneuver Friday by requesting New
York's Southern District Court to extend an-
other five weeks hearing date — set for today
(Monday) — of RCA motion to change or void
Federal anti-trust subpena, served as opener
to all-electronics industry investigation [B#T,
March 3].
Malcolm A. Hoffman, special assistant to
Attorney General and member of Anti-Trust
Division, argued that extra time was needed
for government study of RCA motion, an 800-
page document involving, he said, complicated
questions of fact. RCA, represented by John
T. Cahill, corporation director and member of
New York law firm bearing his name, opposed
request. When court ruled for three-week ex-
tension, RCA attorneys pleaded, in surprise
maneuver of their own, they could not appear
at that time, and hearing was extended by
more than seven weeks to June 12.
SEIZURE STATEMENT
BY TRUMAN CRITICIZED
REMARK by President Truman implying he
had power to seize newspapers and radio sta-
tions, just as he seized steel mills, brought
quick reply Friday from Jim Bormann, WCCO
Minneapolis, president of National Assn. of
Radio News Directors (early story page 27).
"If the President can seize the press and
radio of the country, constitutional guarantees
of freedom of speech and freedom of the press
are meaningless," he said.
Joseph Short, press-radio secretary to Pres-
ident Truman, refused to amplify the Thursday
remarks at a Friday conference.
HAMPSON GARY DIES
HAMPSON GARY, 79, onetime FCC Commis-
sioner and General Counsel, died late Thursday
night in Palm Beach, Fla. Mr. Gary served as
a member of the Commission from July 11 to
Dec. 24, 1934. He left the FCC as General
Counsel in 1938. He leaves a son, Franklin
Gary, and daughter, Mrs. Helen Moran.
KELO SIOUX FALLS, SOLD
SALE of KELO Sioux Falls, S. D., from S.
Fantle Jr. to local partnership controlled by
motion picture theatre owners for $280,000 [At
Deadline, March 17] was approved Friday by
FCC. New owners of 15-year-old station, on
1320 kc with 5 kw, are Joseph L. Floyd, thea-
tre operator and originator of radio-TV show
Blind Date; Edmund R. Ruben, owner of 18
theatres in South Dakota and Minnesota and
former U. of Minnesota football star; L. T.
Bentson, who has minority interest in WMIN
St. Paul. Each owns one-third.
LAMB N. Y. OFFICE
EDWARD LAMB Enterprises Inc., announces
opening of New York offices at Barclay Hotel.
Under managership of Bernard H. Pelzer Jr.,
office will correlate Mr. Lamb's various in-
terests, which include ownership of WTVN
■'TV) Columbus, Ohio; WICU (TV) Erie, Pa.;
WTOD WTRT (FM) Toledo and WHOO-AM-
FM Orlando, Fla. National promotion man-
ager will be added to New York staff, Mr.
Lamb said.
Page 6 • April 21, 1952
In this Issue—
Though some attorneys and engineers
side with dissenting Comr. Jones in
calling the FCC TV allocations a fail-
ure and others hint of court actions,
there is no clear indication that any-
one is intending to tie up the TV thaw
in the courts. Page 25.
Set manufacturers swear that conver-
sion to UHF won't be very painful.
And government authorities are opti-
mistic about the availability of ma-
terials to build new TV stations.
Page 25.
Fifteen applications for TV stations are
filed in the vanguard of a promised
post-thaw deluge at the FCC. Pages
70-71.
With 242 stations theirs for the asking,
educators are wondering whether they
can afford the costly gift. Page 80.
Can two or more AM operators in a
given community join in a common ap-
plication for a scarce TV channel?
FCC Chairman Walker gives the hint
of an answer. He's concerned over
"concentration of control" over broad-
casting. Page 69.
Did the radio network rate cuts last July
accomplish their intended purpose?
Here's a box score on new advertisers
that have entered network radio since
the cuts and old ones who quit anyway.
Page 23.
Radio took in more revenue in 1951 than
it ever had before, but its income (be-
fore federal taxes) was lower than in
1950. The official FCC estimate of
the 1951 financial record is on Page 23.
A remark by President Truman at his
special news conference for the Ameri-
can Society of Newspaper Editors, is
interpreted to mean he thinks he has
the right to seize newspaper and Ra-
dio-TV any time he wants to. Page 27.
Last February, TV network gross again
outstripped radio network gross — $14,-
786,047 to $13,560,948. It's not only
that clients spent more money on TV;
there were also more clients. Page 27.
Among big advertisers, news programs
are becoming favored broadcasting
buys. Page 26.
A Senate Subcommittee worrying about
political campaign costs, thinks broad-
casters ought to block out time seg-
ments for paid political programs to
avoid costs of paying regular spon-
sors whose times are preempted by
politics. Page 26.
Building-minded broadcasters have been
given what amounts to a blank check
on materials allotments by the Na-
tional Production Authority. Page 28.
Upcoming
April 20-24: American Newspaper Pub-
lishers Assn., Waldorf-Astoria, New York.
April 21: BAB Sales Clinic, San Francisco.
April 21-26: Educational TV Programs In-
stitute, Pennsylvania State College, State
College, Pa.
April 23: BAB Sales Clinic, Portland, Ore.
April 25-26: Washington State Assn. of
Broadcasters, Pullman, Wash.
(Other Upcomings page 36)
Closed Circuit
( Continued from page 5)
Club, elite social club occupying about six
square blocks of land near lake front six miles
north of Loop, for conversion to TV studios.
Charles Luckman, former Lever Bros, president
who designed CBS television center in Holly-'
wood, would be retained as architect. Mr.;
Atlass also reported interested in buying local
film studio — with Atlas Film Corp. (no rela-
tion) in suburban Oak Park mentioned.
COMMISSIONER Robert F. Jones, who
strongly dissented from FCC majority TV alio-,
cations, is hitting sawdust trail next month.
He speaks May 1 before Ohio Assn. of Broad-
casters at Columbus and on May 20 before
combined meeting of Pittsburgh Radio & Tele-i
vision Club and Pittsburgh Advertising Club.
His topic on both occasions: Against what he
characterizes as FCC majority's "Firm, Fixed:
and Final Plan" and in favor of his own rule
making flexible plan.
SENATE Appropriations Committee has asked ,
FCC to submit additional justification for its
$8 million fiscal 1953 budget, following issuance 'j
of the Commission's final TV allocation report j
week ago [B*T, April 14]. House chopped
President's request down to $6 million and
Commission hopes Senate will restore cut so
it can handle expected TV application ava-
lanche [B»T, March 31].
MAJOR manufacturer understood to have ad-
vised dealers that because radio discounts in
many instances seem to "depend entirely upon
how badly the station needs business or upon
the dealer's bargaining ability" it is changing
its factory-dealer cooperative advertising sys- 1
tern. Under new deal, factory would pay half i
of cost of announcements obtained at "lowest
local rate and maximum frequency discount"
or one-third of station's published national rate
for same type of announcements — "whichever
is lower."
NBC's Today is going well commercially and is
now nudging $50,000 per week or about 25%
of available saleable spots. Among new ac-
counts understood to be Bauer & Black, Inter- 1
national Silver and Pepperell Sheets.
MORE TV CHANNELS ASKED
BY EDUCATORS' GROUP
FURTHER extension for educational televi-i
sion was asked from FCC by Public Interest
Committee of National Assn. of Educational
Broadcasters in letter made public Friday.
Signed by Chairman Edward L. Bernays,
letter hoped for FCC provision of added TV
channels for "many metropolitan communities"
not covered by recent allotments, that extra
channels be given "great educational centers
like New York, now inadequately covered."
RANDAU BUYS KXOB
CLEM RANDAU, executive director of Civil
Defense Administration, has bought KXOB
Stockton, Calif., from Lincoln Dellar for $200,-
000, it was reported Friday. Application will
be filed wi±h FCC soon. Mr. Randau and wife
will own 55% of station. Other stockholders
are Sherrill Corwin, Ralph Stolkin, Edward G.
Burke Jr. Mr. Randau is minority stockholder
in WNEW New York, was formerly executive
of Field Enterprises, publisher of books and
newspapers, owner of radio stations. KXOB
on 1280 kc, with 1 kw, is affiliated with MBS.
for more AT DEADLINE see page 102
BROADCASTING • Telecasting
BSf HI ill f if \
=1=1^*1== If
At left, the new
Tulsa Chamber of
Commerce Building,
erected at a cost of
$1,800,000.00.
Koberling & Brandborg, architects
is a phrase long
famous in the Southwest and it is rich with meaning for there
really is such a thing! This spirit is just one of the many plus
factors which make Tulsa the heart of Oklahoma's No. 1
market. There's a difference — an important difference — in
markets, and pride is one of them. Tulsans are proud of their
city! They are willing to back up that pride with money!
Tulsa is a market where spendable income is great and the
folks spending that money are great too!
We of KVOO are mighty happy and proud to have had a part
in helping the Tulsa market develop and grow since 1925!
If you want to tell the fine people of this area about your
product, tell them best over the station most of them listen to
most of the time — KVOO, The Voice of Oklahoma for more
than a quarter of a century!
RAD 1 0 STATION KVOO
NC. NATIONAL REPRESENTATIVES
TULSA, OKLA.
ROADCASTING • Telecasting
April 21, 1952 • Page 7
^Jlie jPredti^e Statu
the C^amiinad
Ion
GREENSBORO, NORTH CAROLINA
Look at part of WBIG's potential out-of-
home audience! In addition to 186,870
radio homes in WBIG's Sixteen County
Market* there were 279,436 cars (Sept.
30, 1951 f). The composite result of 4 spot
checks** in Greensboro and High Point,
N. C., covering 6,474 cars revealed
64.74% equipped with radios.
SOURCES:
* BMB Study No. 2
t N. C. Dept. of Motor Vehicles
Va. Dept. of Highways
** Greensboro & High Point Police Depts.
Member, High Point Fire Dept.
Hege, Middleton & Neal
Represented by Hollingbery
5000 CBS
w°"s Affiliate
THE NEWSWEEKLY OF RADIO AND TELEVISION
Published Weekly by Broadcasting Publications, Inc.
Executive, Editorial, Advertising and Circulation Offices:
870 National Press Bldg.
Washington 4, D. C. Telephone ME 1022
IN THIS BROADCASTING
Agency Beat
16
Aircasters
62
Allied Arts
64
Editorial
54
FCC Actions
94
99
FCC Roundup
Feature of Week
20
Film Report
86
Front Office
56
New Business
14
On All Accounts
16
On The Dotted Line
92
Open Mike
10
Our Respects to
54
Programs, Promotion, Premiums
91
Strictly Business
20
Telestatus
76
36
Upcoming
TELECASTING Starts on page 67
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Copyright 1952 by Broadcasting Publications, Inc.
Page 8 • April 21, 1952
BROADCASTING • Telecasting
Pigs are not all
Pork Chops
240 lbs.
Live Hog
180 lbs.
Wholesale Weight
150 lbs.
Retail Cuts
The price of pork chops is one item in the
"cost of living" that almost any woman — or
economist — can quote off hand.
Although this figure has become almost
symbolic of the level of meat prices, only
about 5% of a pig is center cut pork chops!
A 240-pound porker, when dressed by the
meat packer, comes down to 180 pounds of
wholesale weight — unprocessed fresh meat
cuts and fat for lard. Some of these cuts lose
more weight when they are boned, cured,
smoked or otherwise prepared. This leaves
only about 1 50 pounds of pork products for
the retailer to sell. And only 10 pounds are
center cut pork chops.
That's why you pay more for pork chops
than for most other cuts of pork. For, from
sausage to pork chops, the price of each cut is
determined largely by how much there is of it
and how much people like it.
Economists call this the law of supply and
demand. Women call it "shopping." They
compare, pick, choose. In a free market, their
choice sets the values.
AMERICAN MEAT INSTITUTE
Headquarters, Chicago • Members throughout the U. S.
BROADCASTING • Telecasting
April 21, 1952 • Page 9
open mike
The Great Thaw
EDITOR:
I want to compliment you on the
prompt and splendid piece of work^
you did in getting out, on time,'
copy of our report and order lifting
the television freeze.
Paul A. Walker
Chairman
Federal Communications
Commission
Washington, D. C.
* * *
EDITOR:
I have been leafing through your
publication of the final TV report.
It is the most complete job that I
have seen and I want to add my
thanks and appreciation and con-
gratulations to the many others
you will receive for this outstand-
ing bit of publishing enterprise.
Edgar Kobak
3Jfl Park Ave.
New York City
EDITOR:
MANY THANKS FOR SENDING
COMPLETE REPORT WHICH IS
A WONDERFUL SERVICE. THE
ENTIRE INDUSTRY SHOULD
BE GRATEFUL TO YOU AND
MORE ESPECIALLY WE WISH
TO EXPRESS OUR HEART-
FELT THANKS.
GEORGE B. STORER
PRESIDENT
THE FORT INDUSTRY
CO.
MIAMI
EDITOR:
Congratulations to you and your
staff upon the April 14, 1952, Part
II issue of Broadcasting • Tele-
casting, reporting the final tele-
vision allocations of the FCC,
which arrived here this morning.
It is a monumental job, pro-
duced with amazing speed and ac-
curacy, quite typical of your jour-
nalistic enterprise.
George W. Bailey
Executive Secretary
Institute of Radio Engineers
New York
* * *
EDITOR:
It's 2 a.m. and I have been work-
ing so hard on Cancer Crusade
publicity that it's only now I hav«
had a chance to pick up the un
freeze edition of your magazine—
a day late.
I don't know when I have helc,
more admiration for a team thar
I have for all you people.
What a job!
What a team!
As one night worker to others I
you have my deepest admiration]
gentlemen, for a job that will gci
down in trade magazine history! j
Cody Pfanstiehl
Director of Audience
Promotion
WTOP-AM-FM-TV J
Washington, D. C.
* * *
[EDITOR'S NOTE: Space limitations!
prevent our publishing all the thoughts I
ful messages received from readers!
whose appreciation makes the hard job!
done over an Easter weekend by our I
staff and printers seem rewarding andF
worthwhile.]
* * *
How to Help Orphans
EDITOR:
. . . The radio industry in gen-
eral has before it an opportunity
to show its spirit of cooperation
and desire to further expand its
chosen profession. . . .
Today there is before the FCC
a backlog of AM applications and
many of them have been in the
files for a year and over. A
minimum of these applications are
from non-station markets and are
at present static while the FCC
is slowly working on applications
from one and more station mar-
kets . . . The non-station markets
must wait and go without primary
and oftentimes good secondary
service while processing goes on
in favor of markets that are ade-
quately covered . . . Would not the
processing of these orphan markets
be more fair?
An interest in their clients would
be displayed if all equipment sales
concerns would offer to the FCC
the services of their engineering
staff for a period that would clear
up the backlog that the FCC
acknowledges is 10 months behind
in its processing. . . .
With such help provided, the
FCC could clear up the backlog of
AM applications and after they
are cleared could concentrate al-
most fully on the huge TV prob-
lems that lie ahead. Perhaps this
system could be extended to TV
applications also . . .
Daniel J. Hyland
General Manager
Israel Putnam Broadcasting
Co.
Putnam, Conn.
* * *
Let's Be Vital
EDITOR:
Is the relative merit of "come
down" vs. "go down" the most im-
portant question which can be pre-
sented for the consideration of
copy writers today? Apparently
so, since that is the first copy-
writing question dealt with to any
appreciable degree by B*T, the
major voice of the industry. Ap-
parently so, since such a recognized
specialist as author Laemmar chose
(Continued on page 64)
BLUlfiSSvtMtHT
Over 6,000 responses from 17 states during five months period ending
March 1 is the achievement story of the Lincoln Hatchery, Lincoln,
Nebraska . . . one of the world's largest. Using only KFAB to cover the
big Midwest-Empire Market, the hatchery reports these amazing results
from its noon-hour program, "Poultry Pointers."
The achievement in advertising marked up by Lincoln Hatchery is
typical of records made by many advertisers using the selling power
of KFAB. If you are not yet in the KFAB fold of "Achievement Adver-
tisers" get the facts today. Contact Free & Peters ... or Harry
Burke, General Manager.
Pag« 10 • April 21, 1952
BROADCASTING • Telecasting
WAZL
HAZLETON, PA. NBC-MBS ALLENTOWN, PA. CBS
(Represented by Robert Meeker Associates).
BLOOMSBURG, PA. LIBERTY
(Owned and Operated by Harry L. Magee).
BROADCASTING • Telecasting
April 21, 1952 • Page 11
will get
3.
you
with West Virginia's
"personality
package!"
In West Virginia, one
order buys two powerful,
sales producing stations at a combination rate
that is about the same as you would pay for any
single comparable station in either locality!
This means twice the impact in a lush industrial
market that spends $500,000,000
annually. Write for details
about WKNA-WJLS today!
the
personality
stations
CHARLESTON— 950 KC
5000 W DAY • 1000 W NIGHT
ABC Radio Network Affiliate
BECKLEY — 560 KC
3000 W DAY • 500 W NIGHT
CBS Radio Network Affiliate
Joe L. Smith, Jr., Incorporated
Represented nationally by WEED & CO.
new business \$
CALIF. PACKING Corp., S. F. (Del Monte canned fruits, vegetables),
starts alternate CBS Radio Newsroom, Sunday Desk on 11 Columbia
Pacific radio stations, Sun., 5:30-6 p.m. PST, for 52 weeks from May
4. Agency: McCann-Erickson Inc., that city. Co-sponsor is HOFFMAN
RADIO Corp., L. A., through Foote, Cone & Belding Inc., that city.
PUREX Corp., Southgate, Calif. (Trend detergent), started Jack Owens
Show on 11 Columbia Pacific radio stations, Thurs., 4:15-4:45 p.m. PST,,
for 13 weeks from April 3. Agency: Foote, Cone & Belding Inc., L. A.
CELLA VINEYARDS, Fresno, Calif. (Betsy Ross grape juice), starts
Hopalong Cassidy on 11 CBS California radio stations, Sat., 6:30-7 p.m.
PST, for 26 weeks from April 26. Agency: Thomas Adv., that city.
LOMA LINDA FOOD Co., Arlington, Calif., starting concentrated radio-
TV spot campaign for Ruskets Flakes breakfast cereal in California,
Washington and Oregon. Agency: Elwood J. Robinson & Co., L. A.
B-B PEN Co., Hollywood, started concentrated TV spot announcement
campaign, April 15, for Xm eye-glass cleaner on KNXT (TV) Holly-
wood, WHAM-TV Rochester, WBZ-TV Boston, WXEL (TV) Cleveland,
WBKB (TV) Chicago, WBEN-TV Buffalo, WTMJ-TV Milwaukee and
WTCN-TV Minneapolis. Agency: Foote, Cone & Belding Inc., L. A.
SWIFT CANADIAN Ltd., Toronto (all Swift products), starts live show
on 6 French radio associates stations on May 5 for 26 weeks, Mon. thru
Fri., 9-9:15 a.m. Agency: J. Walter Thompson Co., Toronto.
GAYLORD PRODUCTS of Canada Ltd., St. Hyacinthe (hair products),
has started one minute spot announcements til November, on 18 Canadian
stations. Agency: Cockfield Brown & Co., Montreal.
A/etwotlc • • •
TIDE WATER ASSOCIATED OIL CO., N. Y., renews Broadway to Holly-
wood on DuMont Television Network for eighth time. Show is telecast
Thurs., 8:30-9 p.m. EST. Agency: Lennen & Mitchell, N. Y.
CARNATION Co., L. A. (evaporated milk), and B. F. GOODRICH Co.,
Akron (tires), to alternate sponsorship of CBS-TV George Burns and
Grade Allen Show on film, weekly for 52 weeks starting Oct. 2. Agency
for Carnation: Erwin, Wasey & Co., L. A. Agency for Goodrich: BBDO,
Hollywood.
BOYLE-MIDWAY Inc., division of American Home Products Corp., N. Y.,
has purchased quarter-hour Spoi-ts Showcase segment of Saturday Night
Wrestling on DuMont, Sat., 10 p.m.-12:30 a.m. EST, effective April 12
for 26 weeks. Agency: W. Earl Bothwell, N. Y.
PALM BEACH Co., N. Y., to sponsor Palm Beach Round Robin Invita-
tional Golf Tournament on CBS-TV on May 18, 4-6 p.m. Agency: Ruth-
rauff & Ryan, N. Y.
GILLETTE SAFETY RAZOR Co., Montreal (Toni division), on April 12
starts for 11 weeks, with option to renew for summer months, Twenty
Questions on 35 Dominion network stations, Sat., 8-8:30 p.m., replacing
Canadian comedy program Wayne & Shuster. Agency: Spitzer & Mills
Ltd., Toronto.
MINUTE MAID, N. Y. (frozen oi'ange juice), to sponsor Wednesday
segment of Gabby Hayes Show on NBC-TV, effective June 1. Agency:
Ted Bates Inc., N. Y.
•fluency ■O/o/aointmenti • • •
VERMONT BLUE RIBBON DEALERS Assn., L. A. (used car dealers),
names Yambert-Prochnow Inc., Beverly Hills. Radio spot announcements
will be used.
BEAUTIFUL BRYANS Inc., Chattanooga (nylon hosiery), names Abbott
Kimball Co., N. Y., effective May 1.
DUFF'S LINE OF MIXES, acquired by Pillsbury Mills, names Ted Bates
& Co., N. Y.
ASSOCIATED FREEZER DEALERS, L. A. (retail home freezers),
(Continued on page 93)
Page 14 • April 21, 1952
BROADCASTING • Telecasting
General Electric Limning Amplifier Helps a 250-watt
IndependentjQutpull Higher Powered Competitors
his G-Jx-amplifier cost WOLF, Syracuse, $897." Accorc
tostrffion management, this Genial Electric equipmer
be^rf^twice as effective in attract^g fringe area listene/s as
14,000 half- wave antenna system previously used alonre. Why?
Because it gets the signal imo fringe areas at a low volume
setting and automaticaHy'minimizes the effect or interfering
signals and noise.
Since the insteHation of the amplifier, the/fation has had the
largest Hopper shares of audience in its hisjory. In dollar volume
and nyarfDer of advertisers, business ha^never been better.
More than 450 stations are nowXising the G-E Limiter. The
Broadcast Man at the G-E officeynear you has plenty of informa-
tion on its performance. CaJ,raim today and he will demonstrate
why it's one of the mp^ffarsighted investments a station can
make. Meanwhilg^fet us send you a new illustrated bulletin
on the Limjfi**g Amplifier. Write: General Electric Company,
Sectior^fZ-21, Electronics Park, Syracuse, New York.
* Price today slightly higher.
•he station engineer
. . . Says the sta ^ ^
..TWsUm«era«Uip«« P%d. mA j, — «
•£ Whe° tCod^o"' I.
GENERAL B ELECTRIC
THIS
IS YOUR CHAIR
SO LET'S TALK
BUSINESS
SALES are important to all of us and right now
"SPEEDY" the Pioneer has time available for
your product. WSPD, Ohio's Pioneer Station,
serves a Billion Dollar market and an audience
of 3,000,000 people. We know you don't
want to pass up Ohio's THIRD MARKET— so
let's talk business. Call KATZ or Tom Harker
and join the thousands of satisfied sponsors
who have used this 1st. station in a buying mar-
ket. Your rating surveys will prove WSPD is
your BEST BUY — and a phone call will tell you
about outstanding availabilities to insure you
of "SPEEDY SALES" in Northwestern Ohio.
AM -TV
agency
w
ALTER J. BOWE, Benton & Bowles, N. Y., to Hewitt, Ogilvy, Ben
son & Mather, N. Y., as radio-TV timebuyer.
GEORGE D. WINKLER, media director, West-Marquis, L. A., to execu
tive staff of Roy S. Durstine Inc., L. A.
STEPHEN C. SCOTT, media director, Buchanan & Co., L. A., to Vick
Knight Inc., that city, as assistant to president, VICK KNIGHT. JOHN
GILBERT, free-lance designer-illustrator, joins agency as art director^
JOHN CARMAN, Chicopee Mills Inc., N. Y., to Doherty, Clifford & Shen-
field Inc., N. Y., as account executive.
((^ on all accounts
Vt|§P Represented Nationally
by KATZ
JOHN GIBBS, head of the firm
bearing his name, is shepherd
of a three - fold enterprise
whose apparent complexity is con-
trolled by the fundamental sim-
plicity inherent in the word
"quality."
Packager, producer and talent
representative, Mr. Gibbs has built
his principle into one of the most
profitable ventures of its kind in
the industry.
As a packager, he is the source
of approximately a
$12 million flow of
revenue to the radio
and TV networks.
As a talent repre-
sentative, his clients
include, among
others, actors
Charles Laughton,
Raymond Masse y,
Hume Cronyn and
Jessica Tandy; em-
cees Tommy Bartlett
and Johnny Olsen;
and writers Somer-
set Maugham, San-
dra Michael, Elaine
Carrington, Orin
Tovrov, Mona Kent
and Jane Cruisin-
berry.
The television pro-
duction efforts of his firm center on
the NBC - TV hour - long Robert
Montgomery Presents program,
produced each week in conjunction
with Mr. Montgomery for the
American Tobacco Co. and John-
son's wax.
Mr. Gibbs made his entry into
radio in Milwaukee in 1926 while
still an undergraduate at Mar-
quette U. in that city. He became
sports announcer and finally chief
announcer at WISN Milwaukee.
Three years after his graduation
from Marquette, following succes-
sive jobs as promotion manager of
a newspaper and program manager
of a radio station, he joined the
Cramer-Kasselt Co., Milwaukee, as
director of its radio department.
He remained with the agency until
Mr. GIBBS
1940 when he sold the first of a
string of radio serials, Against the
Storm, to Procter & Gamble. The
program, still on the air, was origi-
nated and written by his wife,
Sandra Michael.
On the strenth of its success, the
Gibbs moved to New York where
Mr. Gibbs established his own pro-
duction agency. Within six months
he had sold another serial, Lone
Journey, and was clearly on his
way as a reckonable radio entity.
Currently the com-
plete list of his
properties includes
Against the Storm,
sponsored by Philip
Morris Co. on ABC
radio; Lone Journey,
sponsored by Lever
Bros, on ABC radio;
When a Girl Mar-
ries, underwritten by
GeneralFoods;
Mary Marlin and
Marriage for Two,
sustaining on ABC
radio ; Welcome
Travelers on NBC
radio, sponsored by
Procter & Gamble ;
Robert Montgomery
Presents for Lucky
Strike cigarettes and
Johnson's wax on NBC-TV and
Johnny Olsen's Rumpus Room on
DuMont, sponsored by Premier
Poods.
Mr. and Mrs. Gibbs met when
both were working at WISN, she
as a staff writer. They now live
in Greenwich, Conn., on a 32-acre
farm. In addition, the couple own
a ranch in Montana and the Gibbs
agency also has bought a ranch in
La Quinta, Calif., to make televi-
sion and motion pictures.
Mr. Gibbs' hobby is raising toy
poodle dogs. In fact he served one
of his poodles, Lena, as talent
agent. Lena has starred on many
a TV show and her earnings to the
firm, Mr. Gibbs computes, come
quite properly to about 10% of the
money invested in her.
Page 16 • April 21, 1952
BROADCASTING • Telecasting
beat
FRANK WOODRUFF, formerly with Young & Rubicam, Hollywood,
to Lennen & MitcRell, Beverly Hills.
HERMAN S. THOENEBE, vice president-creative director, John Falkner
Arndt & Co., Phila., elected to board of directors.
OHil E- c- BRADLEY rejoins Biow Co., N. Y., as vice presi-
dent and member of executive management group.
PEG ODLUM BENDER, Dan River Mills Inc., N. Y.,
to Ellington & Co., that city, as account executive.
ARTHUR CARROLL JONES, BBDO, N. Y., to Benton
& Bowles, same city, as account executive.
GEORGE OSWALD, Cecil & Presbrey, N. Y., to Kenyon
& Eckhardt, that city, as account executive.
ROBERT ALLGOOD joins Hixson & Jorgensen Inc.,
L. A., as account executive.
Mr. Bradley
HENRY J. VOLKER Jr., recently with Remington Rand and Interna-
tional Nickel Co., to G. M. Basford Co., N. Y., as account executive.
ARTHUR WEINBERG, formerly with General Electric Co., joins Bas-
ford publicity department.
LAWENCE SCHWAB Jr., previously with J. Walter Thompson Co. and
Young & Rubicam, to Harry B. Cohen Adv., N. Y., to produce and direct
Lights Out on NBC-TV for Ennds Chlorophyll Tablets and supervise
Police Story on CBS-TV.
WILLIAM Mc QUILLAN, McCann-Erickson,
Assoc., that city, on copy staff.
N. Y., to Robert W. Orr
WILLIAM G. CHALKLEY, Fuller & Ross & Smith, Cleveland, appointed
manager of media department. C. W. BILLINGSLEY
'^j/f^^ to direct media in agency's Chicago office, succeeding
^flHPH^ L. J. BOYCE, transferred to media staff at Cleveland
^^BP' \ office.
RICHARD H. EYMAN, sales staff, WNLK Norwalk,
Conn., to timebuying department, McCann-Erickson,
N. Y.
Mr. Chalkley
JOHN M. W1LLEM, vice president of Leo Burnett, Chi-
cago, elected a director of AAAA, representing group's
Central Council, headquartered in Chicago.
ADRIAN BRYAN MACK, formerly with Cecil & Presbrey Inc., and
William H. Weintraub Inc., both N. Y., to copy department of Sherman
& Marquette, that city.
MILTON H. HOFFMAN Adv., Denver, has merged with BEN BEZOFF
& Co., that city. Agencies will continue under latter firm's name.
BOB MAGNANTE, art director, Sass-Wilson Art Agency. L. A., to H.
M. Gardner Assoc., that city, in similar capacity. DICK MULCAHY,
writer-producer, ABC Hollywood, joins agency as copy chief and director
of public relations.
DOROTHY KUHRE promoted to production manager-art director, Axel-
sen Adv., Denver.
HENDERSON Adv., Greenville, S. C, elected to membership in American
Assn. of Adv. Agencies.
ASSOCIATED Adv., Montreal, changes name to Burns Adv., Ltd.
LEO BURNETT Co., L. A., moves to 1680 N. Vine St., Hollywood. Tele-
phone is Hillside 7374.
WAYNE R. LELAND, account executive, House & Leland, Portland*
elected chairman of board of governors of Portland Chapter of AAAA.
Other officers include: T. BRYCE SPRUILLE, Botsford, Constantine &
Gardner, vice-chairman; GEORGE E. CLINTON, partner and media direc-
tor, Joseph R. Gerber Co., secretary-treasurer, and WILLARD E. WIL-
SON, manager, McCann-Erickson Inc., board of governors.
BROADCASTING • Telecasting
Got something
to sell to
TEEN-AGERS?
Beam your message at them
during WHAM'S weekly
"Hi-Teen' Dancing Party
1:30 TO 4:00 P.M. SATURDAYS
on a participation or "Block" time
basis
Started in January, this new program mushroomed to
"most popular" classification almost overnight.
It has two "angles" — the three hundred (and more) teen-
agers who jam a Rochester ballroom to dance and participate
in M. C. Ted Jackson's merrymaking — plus the thousands at
home who listen to the goings-on (and your commercials) for
two-and-a-half solid Saturday hours. And don't overlook the
tremendous merchandising possibilities.
Incidentally— the station is WHAM, to which PULSE ac-
corded 99.3% listener preference in 16 Western New York
counties.
Ask the HOLLINGBERY man about participation
The Strom berg-Car isor.
Station
Rochester, N. Y.
Basic NBC — 50,000 watts — clear channel— 1180 kc
GEORGE P. HOLLINGBERY COMPANY, NATIONAL REPRESENTATIVE
April 21, 1952 • Page 17
. with uW-tw' future!
Mew operating convenience -New operating economy
— J£H
3. Power tube costs reduced
Just read these exclusive features . . .
It is a 5-kw AM transmitter you can in-
crease to 10 kw— easily— inexpensively—
quickly. No lost air time for conversion.
One simple kit makes it easy to increase
power overnight. (Yes, you can buy this
transmitter ready-built for 10 kw, too).
4. l/60th second arc-back protection
®
5. Lower power bills
— -fH
1
6. Sliding doors-
It requires less "operating" floor space
than other 5 kw's — saves up to 40% floor
area. Entire transmitter is only 84" high,
130" wide, 32i/2" deep.
It's the ONLY "5 kw" with such low tube
costs. Power and modulator stages use
the new small size, lightweight RCA- 5 762
— costing less than half that of power types
in most "5 kw's".
'it's the ONLY "5 kw" with "split-cycle"
overload and voltage protection— using
thyratron-controlled rectifiers. Circuits
work so fast audiences cannot detect "off-
air" breaks.
It holds power bills to the LOWEST in
the "5-kw" field— through smaller power
tubes, fewer stages, fewer tubes (only 24
tubes and 8 different types).
It's the ONLY "5 kw" with horizontally-
sliding doors front and back. Benefits:
V Saves over 60 square feet of floor area
V Provides more elbow room for operator
V Makes it easier to get at transmitter
For all the facts about this basically new trans-
mitter . . . newest of nearly three hundred RCA
"5-kw's" now on the air . . . call your RCA Sales
Representative.
RAD tO CORPORATION of AMERICA
ENGINEERING PRODUCTS DEPARTMENT
CAMDEN, N.J.
GENE ARCHER
WRC's Gene Archer, to
be exact. Gene's delight-
ful mid-day program
features the Cliff Quar-
tette's individual music,
popular records . . .
plus Gene Archer's own
brilliant baritone style.
Participation in this
choice time period (12:-
30-1:15 PM, Monday
through Friday) promis-
es business in Washing-
ton. An impressive list
of current national spots
amply supports Gene's
selling story.
Audience loyalty of
"Here's Archer" offers
an immediate associa-
tion with a "Name Per-
former" in the Nation's
Capital.
A few choice availabili-
ties remain, contact WRC
directly or NBC Spot
Sales.
IN THE NATION'S CAPITAL
YOUR BEST BUY IS £
FIRST in WASHINGTON
5,000 Watts * 980 KC
Represented by NBC Spot Sales
Page 20 • April 21, 1952
H
feature of the meek
Nfigk
fa
IT WAS 7 a.m. and disc jockey
Bill Lowry, driving to the WGST
studios in Atlanta for his morning
record program, switched on his
car radio. As
he, himself,
tells the story:
"I heard the
announcer :
" 'Watch out
for cancer's
seven danger
signals. Do
you have a
lump or thick-
ening any-
where in your body? Do you have
a sore that will not heal?'
"That was enough to start me
thinking. I had a lump on my left
leg. It had been there for eight
months. Could this be cancer?"
Instead of going to a football
game for which he had tickets the
next day, announcer Lowry went
to his doctor. Four days later, the
father of two small daughters and
"a little red-headed son" learned
that what he suspected was true:
He had cancer.
Mr. Lowry was operated on
shortly after and became one of
the 70,000 people in the U. S. to
be pronounced cured of the disease
last year.
To point out that an equal num-
ber—70,000 others — died needlessly
of the same disease (as part of the
total 210,000 cancer fatalities in
America), Mr. Lowry has recorded
his story on a 5% -minute platter,
being distributed to other disc jock-
eys throughout the country by the
American Cancer Society.
Described as a "somewhat reluc-
tant" radio chairman of his local
cancer drive last year — before he
knew of his own illness — Mr.
Lowry also has taped a request to
fellow jockeys, explaining why
they should play his story on the
air. Their program, like the one
Mr. Lowry had heard while driving
to work, might also prevent a
cancer death.
j£ strictly business
NEW director of sales for De-
Frenes Co., Philadelphia pro-
ducer of television and mo-
tion picture film, is Col. Edward
Davies, who should have much to
contribute to a successful future for
the company. Col. Davies was one
of the first to make commercial
spot film for television.
In the early days of TV, he
charged $600 to $1,000 for a spot
commercial and was amazed when
advertising agencies paid the price.
Col. Davies' wide experience in
radio and television dates back to
the crystal set days, when he was
an employe of Gimbel's in Philadel-
phia and Ellis Gimbel suggested
the crystal radio might be a good
addition to the toy department.
The mistakes made in television,
according to Col. Davies, are very
few compared to those made at the
beginning of radio. "I was present
at the birth of radio," he said, "and
now feel like a midwife at the birth
of television."
Edward Davies was born in Phil-
adelphia where he attended Central
High School and U. of Pennsylvania
evening school. After graduation in
1911, his first position was with
Gimbel's personnel department in
Philadelphia. He left in September
1917 to join the Army in World
War I. An infantryman, he re-
ceived a battlefield commission.
He returned to Gimbel's after the
war and in March 1921 helped to
COL. DAVIES
found radio station WIP Philadel-
phia, becoming the station's first
general manager. He was instru-
mental in inaugurating what are
claimed to be the first football
broadcast, the first church service
and the first grand opera perform-
ance on radio.
In 1932, Col. Davies entered the
advertising field as radio director
for John Falkner Arndt Co. Five
years later, he returned to WIP as
vice president and director of sales.
At this time the station became
(Continued on page UU)
WORTH
Crowing about!, . .
KWK is the radio
buy in St. Louis!
Combing the St. Louis Market? Then
you'll find KWK does have something
to crow about . . . that LOW, low cost
per 1000 radio homes delivered.
Your Katz man has the details— based
on Pulse figures.
Globe- Democrat Tower Bldg.
Saint Louis
<7U KATZ AGENCY
They know at home
mORE $$
U0LUII1E
IN LOCAL BUSINESS
THAN ANY OTHER STATION
IN TOPE K A J
UIREI1 ifcu
• top ratings
• wide coverage
• lowest cost
per listener
WREN
5000
WATTS
ABC
TQPEKA
Represented Nationally
by Weed & Co.
ROADCASTING • Telecasting
• • . Be on the Beeline
Baby foods or batteries, the way to sell in inland California and
western Nevada is ... on the BEELINE ! It's the five-station radio
combination that gives you
THE MOST LISTENERS More than any competitive combination of
local stations . . . more than the 2 leading San Francisco stations and
the 3 leading Los Angeles stations combined. (Bmb State Area Report)
LOWEST COST PER THOUSAND More audience plus favorable
Beeline combination rates naturally means lowest cost per thousand
listeners. (BMB and Standard Raie & Data)
Ask Raymer for the full story on this 3-billion-dollar market — inland
California and western Nevada.
McClatchy Broadcasting Company
Sacramento, California Paul H. Raymer, National Representative
Affiliated with Inland California's 3 Leading Papers
THE SACRAMENTO BEE • THE MODESTO BEE • THE FRESNO BEE
KFBK
KOH
Reno (NBC)
5000 watts, day; 1000
watts, .light 630 kc.
KERN
KWG
KMJ
V
A million people listen to the Beeline every day
BROADCASTING • Telecasting
April 21, 1952 • Page 21
Head 'n Shoulders
30 % Above Station B
68 % Above Station C
152% Above Station D
'Total rated time periods, share of
Radio Audience Index. Hooper Radio Audience Index
Report, February 1952.
NBC and TQN on the Gulf Coast
JACK HARRIS, General Manager
Represented Nationally by
EDWARD PETRY and COMPANY
Page 22 • April 21, 1952
BROADCASTING • Telecas
VOL. 42, No. 16
APRIL 21, 1952
NETWORK RATE CUTS' EFFECT
By BRUCE ROBERTSON
LAST spring, when the radio net-
works announced that they were
putting a 10% overall rate reduc-
tion into effect July 1 — CBS and
NBC a direct cut in rates, ABC
and MBS a change in discount
structure that amounted to virtu-
ally the same thing — a major ar-
gument for the move was that it
would serve to attract new business
to network radio, advertisers who
had not previously used this means
of advertising.
Nine months have elapsed since
those rate reductions were intro-
duced and the question arises as to
just how well they have accom-
plished their assigned purpose of
adding new names to the list of
radio network sponsors.
Broadcasting* Telecasting last
week checked the network rosters
for an answer and came up with
the fact that, since July 1, 1951, a
total of 19 advertisers who were
not previously network clients have
bought time on one or more of the
four major national netwoi-ks. Of
the 19, all but one are still using
network time, to the sum of 11
hours a week.
Clients Added
The 18 new advertisers now on
the networks represent annual
gross billings of about $7.3 million.
By networks, ABC has added
three new network clients, using a
total of one hour and five minutes of
network time; CBS, seven clients,
using two hours and 25 minutes;
MBS, five clients, using three hours
and 15 minutes; NBC, five clients,
using four hours and 15 minutes.
. (American Chicle Co. has programs
on three networks, so the client
figures add up to 20 instead of 18
advertisers.)
These figures are, of course, no
guide to the amount of advertising
each network is carrying in com-
parison to the volume before July
of last year. As always, advertisers
have switched programs from one
network to another and have in-
creased (or decreased) the amount
of time purchased from any one
network. And at least 24 sponsors
have dropped out of network radio
since last July, not counting those
that sponsored one-time shows or
such seasonal features as football.
The 18 new advertisers now on
the networks are companies that
either have never used network
radio before or have been away
from it for many years. Their
names and the approximate total
gross annual billings represented
by each follow:
American Bakers Assn. $400,000,
American Chicle Co. $1,000,000,
American Protam Corp. $500,000,
Avco Corp. $700,000, Borg-Warner
Corp. $200,000, Credit Union Nat'l.
Assn. $600,000, Economics Lab
$125,00, Ex-Lax $1,300,000, Kingan
& Co. $250,000, La Maur Products
$30,000, Leslie Salt Co. $35,000,
Morton Salt Co. $100,000, North
American Van Lines $15,000,
Orange Crush $350,000, Reynolds
Metals Co. $550,000, Seabrook
Farms $115,000, Stokely-Van Camp
$725,000, Sylvania Electric Prod-
ucts $375,000.
Programs and networks used by
these newcomers are listed in the
table which begins on this page.
Comparing the number of the
newcomers with the number of
sponsors who have quit network ra-
dio since last July, it would seem
that if the rate cuts achieved the
result of enticing new money into
radio networks, they were not
wholly successful in retaining the
money already coming in.
Business Lost
Following are the 24 sponsors
who used networks on or since the
date of the rate reductions but who
have since that date taken their
budgets entirely out of that kind
of advertising: (This list does not
include cancellations since last
Boon or Boomerang?
February. It was made up from
Publishers Information Bureau rs-
ports which do not go beyond that
month.)
American Dairy Assn. had David
Lawrence on NBC, Sun., 15 min.,
April-Dec.
American Soul Clinic had Wit-
ness Time on ABC, Sun., half-hour,
May-Sept.
Hazel Bishop Inc. (lipstick), had
Inside News of Hollywood on ABC,
5 min., Mon.-Fri., Sept.-Dec.
Block Drug Co. (toothpaste) had
Elmer Peterson on NBC, Sat., 15
min., March-Aug., and No School
Today on ABC, Sat., 15 min., June-
Sept.
Cudahy Packing Co. (Old Dutch
Cleanser) had Nick Carter on
(Continued on page 36)
AM-FM INCOME
DESPITE a record high of $455.4
million total revenues in 1951 —
2.5% higher than 1950's $444.5
million — AM-FM income (before
federal taxes) totaled $61.8 mil-
lion, a 9.4% decrease from 1950's
$68.2 million.
According to the FCC, which
last week issued the 1951 figures
based on estimates supplied by net-
works and stations, the basic rea-
son for the decline in income was
because of the substantially re-
duced income of the four national
and three regional networks — $10.8
million in 1951 vs. $19.0 million in
1950. This is a 43.2% decrease.
The networks also showed a de-
cline in total revenues — $104.1 mil-
lion in 1951 compared to $110.5 mil-
lion in 1950, a 5.8% decrease. Ex-
penses for networks went up 2% —
from $91.5 million in 1950 to $93.3
million in lg51.
Total AM-FM-TV revenue for all
broadcasters reached peak of $694.9
million, 26.4% over 1950's $550.4
million. Of this, TV accounted for
$239.5 million in 1951 compared to
$105.9 million in 1950, or 126.2%.
TV income, released in prelimi-
nary form last month, showed that
for the first time networks made
more money from TV than from
AM [B*T, March 10].
Broadcast income before federal
taxes for all services hit $105.4
million for 1951 compared to $59.0
in 1950. This was a 78.6% increase.
Total revenues of 2,240 AM and
Table 1
TOTAL AM,
FM AND TV BROADCAST SERVICES
Estimated Reven
Yes, Expenses, and Income of Networks
and Stations in 1951
($ Millions)
Percent
Increase or
1951
(Decrease)
Service
(Estimated) 1950
in 1951
Total Broadcast Revenues
AM and
FM
$455.4 $444.5
2.5
TV
239.5 105.9
126.2
Industry Total
$694.9 $550.4
26.4
Total Broadcast Expense
AM and
FM
$393.6 $376.3
4.6
TV
195.9 115.1
70.2
Industry Total
$519.5 $491.4
20.0
Broadcast Income (before Federal
ncome Tax)
AM and
FM
$61.8 $68.2
(9.4)
TV
43.6 (9.2)
Industry Total
$105.4 $59.0
78.6
( ) Denotes Loss.
Drops 9.4% in 1951
FM stations (excluding the 25 net-
work O&O stations) were $351.3
million in 1951 compared to $334.0
in 1950, a gain of 5.2%. Income
for these stations was $51.0 million
in 1951 compared to $49.2 million in
1950, a jump of 3.7%. There were
2,203 such stations in 1950.
Commission reported that total
FM revenues for 602 stations in
1951 was $3.2 million compared to
$2.8 million for 669 stations in 1950.
Losses in income continued in
FM, however. Loss for 65 non-AM
affiliated FM stations in 1951 was
$1.5 million compared to loss of
$2.6 million for 86 such stations in
1950. Income for AM-afftliated
stations could not be computed be-
cause of combined bookeeping meth-
ods used by all such stations. The
Commission did point out, however,
that eight of the 65 FM-only sta-
tions reported a profit in 1951.
In other breakdowns, the Com-
mission showed that in 1951 :
(1) AM stations took in 2.4%
less in total revenues compared to
previous year in cities where there
was 50% or better saturation of
TV sets. In non-TV markets, AM
stations' revenues were 8.2% more.
(2) Decrease in total revenues
was noted by 182 of 439 AM sta-
tions in TV markets.
(3) Increased loss or decreased
income was felt by 239 of the same
439 AM stations in TV markets.
(4) TV accounted for 43.5% of
(Continued on page SU)
BROADCASTING • Telecasting
April 21, 1952 • Page 23
RE-BUYS WLAC
Insurance Firm Acquires
RE-PURCHASE, after 17 years, of
WLAC Nashville by its former
owner, Life & Casualty Insur-
ance Co. of Nashville, was reported
last week. Seller is J. Truman
Ward. The insurance firm is pay-
ing $1,250,000 for the 50-kw Class
I-B station on 1510 kc. Sale is
subject to FCC approval.
Included in the terms of the con-
tract is a life-time management
contract for Mr. Ward at $30,000
per year. Provision is made that
if Mr. Ward dies before 17 years
from date of purchase, the $30,000
per year will be paid to his heirs
until the seventeenth year of the
contract.
WLAC, which is now a CBS af-
filiate, was established as WDAD-
WLAC in 1925. It was owned by
Dad's Auto Accessories Inc., a sub-
sidiary of the Life & Casualty In-
surance Co. Its first assignment
was on 1330 kc with 500 w un-
limited time, but in 1927 it was
granted 1 kw day, 500 w night.
This was made 1 kw day and
night soon thereafter.
In 1928, during reallocation of
AM stations, WLAC was assigned
to 1490 kc with 5 kw, sharing time
with WBAW Nashville. WBAW
was then owned by the Waldrum
Drug Co. was later sold to Ten-
nesseean Publishing Co. (Nash-
ville Tennesseean) with call letters
changed to WTNT. WTNT was
deleted in 1931, and WLAC was
authorized unlimited time.
In 1935, the station was sold to
Mr. Ward for $75,000. During the
1941 reassignments due to NARBA,
WLAC was changed to 1510 kc. In
1941, it received a construction per-
mit to go to 50 kw, with directional
antenna at night.
Mr. Ward is a noted breeder of
famous Tennessee walking horses.
He owns the Maryland Farms,
where he breeds these well-known
show and riding horses.
Change of ownership will not af-
fect any personnel, it was said.
F. C. Sowell is general manager of -
WLAC.
FAIRBANKS NAMED
Succeeds Ensign at ABC
APPOINTMENT of William F.
Fairbanks as ABC's eastern radio
sales manager was announced last
week. He succeeds William H. En-
sign, who re-
signed to rejoin
CBS Radio's Net-
work Sales Dept.
as an account ex-
ecutive, effective
today (Monday J.
With ABC
since November
1950, Mr. Fair-
banks is a former
director of plan-
ning of the Mu-
tual Network, and before that was
associated with NBC's Research and
Sales Promotion and Advertising
Depts. from 1933 to 1942.
Page 24 • April 21, 1952
Mr. Fairbanks
Drawn for Broadcasting • Telecasting by Sid Hix
'Here come the players on the field, folks . . . The game is about to begin!"
GANGER ELECTED
President of P. Lorillard
ROBERT M. GANGER, who joined
the P. Lorillard Co. in March 1950
as executive vice president, direc-
tor and chairman of the operations
planning committee, was elected
president of the company last week.
Mr. Ganger succeeds Herbert A.
Kent, who now becomes chairman
of the board, and is succeeded as
vice president by William J. Haley,
previously vice president in charge
of finance. Lewis Gruber, general
sales manager, was elected vice
president.
Previously Mr. Ganger served
for 22 years with Geyer, Newell &
Ganger, New York.
FEDERAL ADV.
Executive Split Set
AN AGENCY shift involving more
than $3.5 million in billings will
take effect shortly when a group
on Federal Adv. Agency officials
and employes, headed by Presi-
dent Gordon E. Hyde, leave that
agency to join D'Arcy Adv. Co.,
New York.
In an executive capacity with
Mr. Hyde will be Kenneth W.
Plumb, vice president and secre-
tary, and Douglas Boyd, vice presi-
dent and art director, plus about
half of the Federal personnel.
Among clients to move along
with these personnel will be Gerber
Baby Foods, Stromberg-Carlson
Co., American Optical Co.'s sun
glass division, and Davol Rubber
Co.
Meanwhile, Jules B. Singer, vice
president and major stockholder of
Federal, is expected to decide early
this week whether he will continue
under the Federal name or take his
accounts to another agency. He
supervises the Gem account for
American Safety Razor Corp., Doe-
skin, General Cigar and United
Distillers.
OPPENHEIM
To New CBS Radio Post
NEW administrative manager of
advertising and sales promotion
for CBS Radio Network is Charles
J. Oppenheim, it was announced in
New York by
' "SMMi^^^ George Bristol,
f m JJmm CBS Radio direc-
tor of advertising
and sales promo-
tion.
Director of pro-
gram promotion
^BVv : for CBS Radio
iSt/r^^k since October
<*^Jf 1949, Mr. Oppen-
,T „ , . heim will con-
Mr. Oppenheim tinue
program promotion and trade pro-
motion. Before April 1948 he had
been WOR New York publicity di-
rector and WINS New York pro-
motion and research director. Born
in New York in 1915 and a grad-
uate of Cornell U., he is married
and father of two daughters.
N.Y. AUTO RADIOS
Pulse Finds 11% Increase
RADIO-equipped automobiles in
New York City have increased
11% during the past year to reach
a total of 852,400, according to a
special Pulse survey conducted dur-
ing January, the results of which
were released last week.
The Pulse study indicated that
42.3% of the families in New York
City own automobiles, as compared-
to 38.2 % a year ago. More than
four out of five cars — 81% — are
equipped with radios. Radio-cars
have increased 46% since January
1950, this year's survey also in-
dicated.
Pulse research was confined to
the city proper where car owner-
ship is at a lower level than in the
suburbs, it was pointed out. It was
estimated that more than IV2 mil-
lion automobiles in the area are
equipped with radios.
WTCN IS SOLD
Ex-Ambr. Butler Acquires
SALE of WTCN Minneapolis-St
Paul to former U. S. Ambassadoi
to Cuba and Australia Robert But-
ler and associates for $325,000 by
Mid-Continent Radio-Television
Inc. was announced last week.
Transfer is subject to FCC ap-
proval.
Associated with Mr. Butler, who
resigned as U. S. Ambassador to
Cuba about a year ago, are Alvin
Gluek, brewer; Robert Mitchell, at-
torney; Quentin David, advertising
man, and Carl Schuneman, depart-
ment store executive. Mr. Butler
will own 65% of ABC-affiliated
WTCN, which operates on 1280 kc
with 5 kw day, 1 kw night. He is
president of the Builders Trust
Co., St. Paul, and of Walter Butler
Co., architectural, engineering and
construction firm.
Sale of WTCN comes just about
one month after CBS merged its
WCCO Minneapolis with WTCN-
TV, accepting a 47% interest in the
dual operation [B»T, March 10].
At the time that announcment was
made, it was reported that WTCN
would be sold in order to comply
with the FCC's duopoly rules.
Mid-Continent is now 50% owned
by Northwest Publications (St.
Paul Pioneer-Press and Dispatch)
and 50% owned by Minnesota Trib-
une Co. Northwest Publications is
part of the Bidder newspaper chain
which also owns WDSM Superior,
Wis.; controls KILO Grand Forks,
N. D. and KSDN Averdeen, S. D.
Application for FCC approval of
the merger of CBS and Mid-Conti-
nent has not been filed.
Rorke Leaving JWT
HAL RORKE, radio-television di-
rector of J. Walter Thompson Co.,
Chicago, for seven years, resigns
July 1 to move to Hollywood, where
he owns a home.
He will return to
business after a
vacation, but has
no plans at this
time. Mr. Rorke
worked for six
years as CBS
publicity director
for the Pacific
Network in Holly-
Mr. Rorke wood and aS an
assistant department manager in
New York. He is a former man-
aging editor of the Los Angeles
Daily News. No replacement has
been selected by the agency.
CBS-Guild Talks
CBS Hollywood negotiations with
the Publicists Guild last week
dragged into the 17th week as the
union offered a counter-proposal to
CBS's offer of a wage boost of 15%
across the board and $85 weekly
starting salary. The guild counter-
proposal, on which the network has
not acted, requests a 20% wage
boost and $92.40 starting salary.
BROADCASTING • Telecasting
WILL THE THAW BE A BLIGHT OR BLESSING?
Easy Conversion
To UHF Promised
WHEN UHF television stations
take the air, VHF receivers can be
easily and cheaply adapted to re-
ceive the new band.
This is the promise of the set
manufacturing industry following
;t the FCC's April 14 action ending
the 3% -year freeze [B*T, April
14].
Leading set makers contacted by
Broadcasting • Telecasting said
they had long ago starting prepar-
ing for the arrival of UHF by de-
signing and/or testing various
types of conversion equipment. At
least two-score types of tuners,
adapters and converters have been
built and tested.
No fears have been expressed
about ability of present sets to
pick up UHF signals of VHF qual-
ity with the use of conversion tech-
niques. With arrival of UHF serv-
ice, manufacturers will be market-
ing sets that tune the 12 VHF
channels along with the new UHF
channels.
Price Range $10 to $50
In general, the prices for con-
version range from as low as $10
up to $50, depending on the type
of receiver. Many manufacturers
using turret tuners explain that
simple addition of tuning strips or
plugs will permit UHF reception
on two or more of the VHF chan-
nels in present tuners. In the case
of continuous tuners, addition of a
coil plus possible other changes
will do the job.
Where sets have been built with-
out thought of UHF, simple con-
verters can be attached to receiv-
ers. These, of course, are more
complicated and expensive than
tuners. One type of adapter for
continuous tuners adds an extra
HURRY & BUY TACTIC
Urged by Some Set Dealers
RELEASE of FCC's new TV al-
location brought forth high-pres-
sure advertising by set dealers in
one city which does not now have
any television service.
Heeding the public hunger for
service, some of the newspaper ad-
vertising copy implied that pictures
would be flooding the area over-
night.
An advertisement in a Tampa,
Fla., newspaper, proclaimed that
Florida "gets 58 TV channels;
Tampa-St. Pete area granted 4 out-
lets as U. S. lifts 2-year-old
freeze." Then followed this mes-
sage:
"More than 2,000 new TV sta-
tions to operate shortly. There
will be a terrific demand for TV
sets. Don't wait for television
shortage. Don't wait for prices to
go up. Buy Now . . . ."
After a week's study of the FCC's giant economy size alloca-
tions report, different people have different reactions. Most
Washington lawyers and engineers feel the report has flaws but
can be lived with. Some, however, side with dissenting Comr.
Jones and think it's a mess (see story in right-hand column).
Manufacturers naturally are pleased because of promised ex-
pansion of their business (see left-hand column). Educators,
handed 242 chances to get into TV, are wondering what to do
with this expensive gift (story on page 80). A dash of cold
water is thrown on plans considered in some cities by rival AM
operators to merge for joint operation of scarce TV (page 69).
Meanwhile, 15 applicants file for stations under new allocations
(pages 70, 71).
concentric knob with belt-driven
channel selector.
"Radio-television manufacturers
have solved the engineering prob-
lems involved in making UHF
transmitting and receiving equip-
ment and are prepared to take and
fill orders promptly," said Glen Mc-
Daniel, president of Radio-Televi-
sion Mfrs. Assn.
"UHF converters and tuning
strips will be available to VHF set
owners wherever UHF stations are
constructed, and receivers with
built-in UHF reception facilities
will be ready for new television
areas. It does not appear that
any shortage of materials will re-
strict the supply of these devices
in the immediate future.
Materials Outlook Good
"While the effect of lifting the
TV freeze will be psychological at
the outset rather than an actual
upsurge in business, we anticipate
a gradual and steady increase in
the production and sales of TV
transmitters and receivers for a
number of years."
The TV station freeze thaw will
not find telecasters wanting for
raw materials the last half of this
year. The industry has been re-
assured on this score by Henry H.
Fowler, National Production Au-
thority Administrator, who de-
scribed construction controls as
"reasonably unfrozen." He had
told NARTB convention delegates
early this month that construction
will be permitted "on a fairly regu-
lar scale" [B«T, April 7].
Despite the current steel up-
heaval, structural steel probably
will remain in ample supply for
new TV stations and current altera-
tion projects after July 1. NPA
authorities foresaw no appreciable
change in the picture at the end of
last week.
This means that the handful of
new TV stations expected to com-
mence operation by year's end will
receive sufficient materials to meet
their goals. Additionally, NPA al-
ready has indicated that construc-
tion now underway by existing
radio-TV broadcasters can be com-
pleted and that other major proj-
ects not yet begun may be planned
with reasonable assurance of ma-
terials [B«T, March 24].
Further tipoff was given by the
government last week with issuance
of approvals for virtually all radio-
TV applicants (see separate story
page 28).
In instances involving minor al-
terations or remodeling, broadcast-
ers may continue to write their
own tickets for steel, copper and
aluminum.
There is less of a problem con-
cerning metals for radio-TV re-
ceivers and related products, with
manufacturers expecting to meet
their 1952 set quotas. No question
will arise until 1953 when the
growth of new TV station mar-
kets could pose a materials prob-
lem, it was felt.
Stromberg-Carlson Co. was one
of the first manufacturers to put
a UHF converter on the market,
said Stanley H. Manson, manager
of advertising and public relations.
The unit retails for $49.50 and is
in production. The new line of
Panoramic vision models includes
a strip tuner. Set owners can put
in as many as six UHF strips.
Crosley Plans Ultratuner
Crosley Division, Avco Corp.,
also has a UHF continuous tuner or
converter on the market, according
to Leonard F. Cramer, assistant
general manager. It is known as
the Ultratuner. When UHF recep-
tion is available, he said, Crosley
will make available two-band con-
tinuous tuners receiving both VHF
and UHF. These will cost possibly
$20 or $30 more list, depending
on cost of new tubes not yet in
(Continued on page 38)
ROADCASTING • Telecasting
Legal, Scientific
Opinion Divided
IS ANYONE going to take the
FCC's final TV allocations report
to court?
That was the $64 question last
week, following the issuance of
the long-awaited end-of-freeze an-
nouncement [B*T, April 14].
The answer seems to be: There's
lots of talk about going to court,
but none among the Washington
legal and engineering fraternity
can say for sure yet.
There is less question, however,
on whether anyone will go to court
in specific city instances. Several
Washington attorneys have vir-
tually promised to take just that
action.
One prominent attorney flatly
stated that he would go to court on
behalf of one client to protest the
"mathematical rigidity" of the al-
locations plan. He felt that his
first move would be to petition the
FCC for reconsideration of its de-
cision regarding his client. This
has to be filed within 20 days after
publication of the Sixth Report and
Order in the government's Fed-
eral Register.
It is doubted whether any at-
tempts at litigation will be made
prior to August.
Zenith Will Sue
However, only loser that has pub-
licly stated it would go to court is
Zenith Radio Corp., Chicago radio-
TV receiver manufacturer. Zenith, a
pre-freeze applicant for Channel 2
in Chicago, had protested Commis-
sion's proposal to change WBKB
(TV) frequency from Channel 4
to Channel 2. Final report made
this change definite, and Zenith
stated, according to newspaper re-
ports, that it would fight the de-
cision in court.
Before Zenith does that it prob-
ably will re-file its petition asking
the FCC to rescind its decision
changing the WBKB assignment, it
was understood. Zenith was among
a number of petitioners whom the
Commission denied, but indicated
that further petitions could be filed.
There was no clearcut consensus
on the Commission's final report.
Most broadcasters and manufac-
turers hailed the decision as the
beginning of a new era in TV's
growth to major communications
size (see comments in separate
story on page 70) .
Most Washington attorneys and
engineers expressed unhappiness
with the report but figuratively
shrugged their shoulders, claiming
they could "live with it." Their
concern was primarily with the
methods of processing applications
and how soon their clients might
( Continued on page 48 )
April 21, 1952 • Page 25
NEWS SHOWS More Sponsors Are Signed
By FLORENCE SMALL
AT LEAST eight advertisers fig-
ured in important actions last week
with the most significant develop-
ment being a perceptible drift to
news shows, presumably as a re-
sult of heightened public interest
in that form of program during an
election year.
Gulf Oil Corp. is understood to
be considering at least 10 to 15
markets for radio news shows which
will be placed on a local basis and
start in June.
Gulf, which sponsors We the
People on NBC-TV (Friday, 8 : 30-9
p.m.), meanwhile announced that
the editors of Life magazine will
produce that program during the
forthcoming political campaigns
and conventions, starting May 9
for 13 weeks.
Phillips Petroleum Co., Bartles-
ville, Okla. (Phillips 66), which is
sponsoring six quarter-hour news
shows weekly in 28 radio markets,
starting the last week in April, will
sponsor half -hour Telesport Digest
with Harry Wismer once a week on
18 television stations. Agency is
Lambert & Feasley, New York.
New York, New Haven and Hart-
ford railroad will sponsor five 15-
minute programs a day on WHDH
Boston directly from Chicago dur-
ing the national political conven-
tions there in July. The programs,
Station Manager William B. Mc-
Grath said, are believed to repre-
sent the first such instance of con-
vention reporting by a Boston
outlet. The railroad, through Cham-
ber & Wiswell, Boston, also will
sponsor WHDH coverage of Massa-
chusetts primaries April 29 and of
national voting next November.
Armstrong Rubber Co., West
Haven, Conn, (tires), on June 2
will start a test campaign in St.
Louis and Des Moines, sponsoring
newscasts in those cities. Maxon
Inc., New York, is the agency.
Other advertisers who figured in
transactions last week include
Warner-Hudnut Co., Bymart-Tin-
tair Inc. and Mohawk Carpet Mills.
Studying Summer Spots
Warner-Hudnut, which a fort-
night ago cancelled its Walter Win-
chell show on ABC radio because
of the news commentator's illness
[B«T, April 7], is contemplating
a radio spot campaign for the sum-
mer and is expected to spend over a
million dollars in a network tele-
vision show next fall. Kenyon &
Eckhardt, New York, is the agency.
Bymart-Tintair, in what Execu-
tive Vice President Phil Kalech said
is an "attempt to get a more
powerful penetration into rural and
urban markets than we were able
to achieve in our first year of tele-
vision advertising, when we con-
fined ourselves to the more spec-
tacular but less comprehensive tele-
vision advertising," is releasing a
schedule of advertising on 132 radio
stations and 38 TV stations, start-
ing this month, with about 25 spots
per week on each station.
"Through market tests," Mr.
Kalech said, "we have learned that
Tintair now enjoys more than half
of the home hair coloring market
in the United States and that Clo,
the new shampoo, which was intro-
duced in the eastern seaboard as
recently as March 1, 1952, has now
become the leading selling shampoo
on the market. Clo is now being
introduced nationwide." In addition,
the company announced that it had
entered the Canadian market and
would use newspapers and radio.
Phelwood Distributors, Toronto,
Ont., will manufacture and distri-
bute to wholesalers and retailers
in the Dominion the complete line
of Tintair products.
Mohawk Carpet Mills, Amster-
dam, N. Y., supplementing a radio
spot campaign already underway,
is scheduling a television spot series
on 46 TV stations in the country's
first 32 markets starting this
month.
The cartoon spots feature "Mo-
hawk Tommy," Indian character
BLOCKING of time periods for
paid political radio and TV pro-
grams during the pre-election
weeks was advocated Thursday by
members of the Senate Subcommit-
tee on Privileges and Elections.
The subcommittee is studying
ways of modernizing election laws,
including upward revision of the
1925-established limits on the sums
that can be spent in campaigning.
Legislation to give radio and TV
stations and networks libel relief
because of their inability to control
remarks by candidates also is being
considered by the subcommittee.
Spokesmen for CBS opposed leg-
islation designed to give libel relief.
This is contrary to the position
taken by most of the industry.
The idea of setting aside time
periods during Presidential cam-
paigns was offered by Sen. A. S.
Monroney (D-Okla.), subcommittee
member, as a means of saving
money and obtaining desirable
hours. Like Chairman Guy M.
Gillette (D-Iowa) and Thomas C.
Hennings Jr. (D-Mo.), he was
searching for ways to keep down
the cost of telecasts and broadcasts.
Subcommittee members wondered
about payment of the 15% agency
commissions on network time
charges when sponsored programs
are pre-empted by political pro-
grams. They questioned, too, the
non-cancellable talent costs that go
along with pre-empted time
periods.
Adrian Murphy, president of
CBS Radio, and Joseph V. Heffer-
nan, NBC financial vice president,
newly created for the carpet com-
pany's advertising.
The firm's radio spots began
March 24 on 94 radio stations in
65 markets.
The intense tri-media (radio, TV
and newspapers) advertising cam-
paign is in support of the Mohawk
"Spring Carpet Festival" being
carried out beginning with the
carpet fashion opening in retail
stores handling Mohawk carpets.
Discussing the Gulf-Life team-
up, Gulf President S. A. Swensrud
said: "The next few months are
bound to be important ones in the
political history of the country and
in order to bring to the people an
interesting and dramatic presenta-
tion of all sides of the picture we
have invited the editors of Life
magazine to produce We, the People
and to bring to the program their
great journalistic background and
resources.'"
Andrew Heiskell, publisher of
Life, said: "We are delighted at
this opportunity to undertake an
important public service by exam-
ining the Presidential contest and
expressed interest in the time-
blocking idea though Mr. Murphy
doubted if much money would be
saved parties and candidates. Sen.
Monroney suggested that industry
representatives get together and
reserve political time in the
autumn.
Mr. Murphy presented the broad-
casting case to the subcommittee,
flanked by Julius F. Brauner, coun-
sel. Mr. Heffernan gave the TV
story. He was accompanied by
Hugh M. BeVille, NBC director of
plans and research; Davidson Tay-
lor, general production executive,
and James E. Greeley, counsel.
Asked his views on the idea of
blocking time in advance during
Presidential campaigns, Mr. Hef-
fernan said it might be possible
"to work something out." He added
that NBC confines its privilege of
pre-empting sponsors' time and
selecting hookups to political ad-
vertising.
Industry Spokesman
When Sen. Monroney asked if
the industry had an association
that could make such arrange-
ments, Mr. Heffernan said NARTB
serves the industry as trade asso-
ciation. He noted, too, that NBC's
SPAC committee meets later this
month and perhaps could consider
the idea.
Subcommittee fears that com-
mercial sponsorship of the national
conventions on TV might be domi-
nated by beer plugs at exciting mo-
ments were eased by Messrs.
Murphy and Heffernan. They ex-
THOMAS F. O'NEIL (I), president,
Thomas S. Lee Enterprises, shakes
hands with Harry Wismer, radio-
TV commentator, after signing con-
tract under which Mr. Wismer joined
the Lee firm in an executive capacity
[B*T, April 14].
the big issues which face the
American people. We hope to pre- j
sent the dramatic picture of the I
current political scene each week." I
The Gulf executive emphasized I
that Life will act solely as the pro-
gram producer and that this ar-
rangement does not constitute joint
sponsorship.
Young & Rubicam, New York, is
the agency for Gulf and Life.
plained that the major parties have
veto power over the three sponsors
— Philco (NBC), Westinghouse
(CBS) and Admiral (ABC). They
explained the video sponsorship
will be dignified and plugs will not
be inserted at critical moments.
Sponsorship insures the largest
possible number of stations on the
networks, the subcommittee was
told, with advertising fees only
partly compensating for cost of
installations and coverage.
In the discussion of radio's libel
dilemma, Messrs. Brauner and
Murphy said CBS prefers the
hazards of damage suits to the
protection of legislation that
might force the network to refuse
its facilities to a candidate. Most
of the radio-TV industry members,
including NARTB, advocate pro-
tection by state and federal stat-
utes because of their lack of con-
trol over libelous statements. Many
states have enacted such statutes.
On behalf of radio, Mr. Murphy
said it is still the most economical
medium for reaching the people.
Only an "insignificant increase in
cost-per-thousand" has occurred
since 1944, he said.
Mr. Heffernan said TV may be
able to deliver an audience "for
about three-tenths of a cent for
each person of voting age reached.
With the exception of network
radio, we believe this is a lower
cost than that of any national
medium. Our studies and those of
others also indicate that television
is the only national medium for
(Continued on page 32)
POLITICAL TIME — Periods su^ested
Page 26 • April 21, 1952
BROADCASTING • Telecasting
MEDIA SEIZURE
Truman View Held 'Yes'
EADIO and television stations can
be seized by the government any-
time the President sees fit, judging
by the tenor of a statement made
Thursday by President Truman.
Newspapers, too, face the same
prospect, according to some inter-
pretations of the President's com-
ment, made at a news conference
held in connection with the conven-
tion of the American Society of
Newspaper Editors, held in Wash-
ington.
This is believed to be the first
time such a threat to newspapers
has been implied by President Tru-
man.
Col. J. Hale Steinman, co-pub-
lisher of the Steinman newspapers
which own the Steinman radio and
television stations, in Pennsylvania
and Delaware, asked the question
that inspired the Presidential ob-
servation.
"You have seized the steel mills,
Mr. President," Col. Steinman said.
"Can you also seize newspapers and
radio stations?"
The President, obviously not rel-
ishing the query, answered quickly
in this way: Under certain circum-
stances the President must act in
the best interest of the country. He
then turned quickly to another edi-
tor who had taken the floor to ask
a question on another subject.
Radio and TV stations under
Sec. 606(C) of the Communications
Act are subject to seizure in case
of war, threat of war or other na-
tional disaster, or to preserve neu-
trality. The President upon proc-
lamation may close or commandeer
communication stations and equip-
ment. Legislation enacted last year
(S 537) amended the Communica-
tions Act to give authority to seize
"electromagnetic communications"
devices in case of emergency. Sub-
sequently President Truman issued
an Executive Order implementing
the law [B»T, Dec. 17, 1951].
After the Presidential news con-
ference, Col. Steinman told Broad-
casting • Telecasting that Mr.
Truman's remarks pose extremely
serious issues.
"I was very serious in asking the
question," he added.
Several prominent editors were
quoted by Associated Press as being
critical of the President's response
to Col. Steinman. The wire service
quoted them as follows:
® Alexander F. Jones, Syracuse
Herald-Journal, ASNE president —
"If he has the power to seize steel
mills and radio stations, I see no
reason why he does not have the
right to seize farms on the basis
that the cost of food is too high. . . .
The reason he would never do that
is a matter of several million votes
but the principle is the same."
$ E. K. Gaylord, Daily Okla-
homan and Oklahoma City Times
and WKY-AM-TV — "If the Presi-
dent could do that we're pretty
close to dictatorship."
£ George W. Healy Jr., New Or-
leans Times-Picayune — "If the
President has that power we don't
have a democratic government."
9 Lester Markel, New York
Times (Sunday) — "There is a ques-
tion whether he should have seized
the steel mills. Even if you con-
sider that, the seizure of radio and
newspapers goes far beyond and
raises much deeper questions. The
steel mills are not organs of public
opinion, but the newspapers are."
Earlier, the manner in which k
radio and TV were used by the f.
President to announce seizure of
the steel mills was singled out for
editorial criticism by the Christian
Science Monitor. In an editorial,
"Steel and Politics," the Monitor on
April 10 stated in part:
The manner of the seizure is no ;ij
less disturbing than the fact, '
Seizure without due process of law
is accompanied by a direct radio '
appeal which seeks prejudging of
the case by the public before the
courts can act. We don't believe
Mr. Truman means to be a dictator,
but here is a method dictators use.
Eric W. Stockton
ERIC W. STOCKTON, board chair-
man, Stockton-West-Burkhart Inc.,
Cincinnati-New York advertising
agency, died unexpectedly April 16
at his home in Cincinnati. Sur-
vivors include his wife, two sons
and a sister.
FEBRUARY GROSS
Further Reflects TV Rise
ENGINEERING FIRM
Three Form in D. C.
ESTABLISHMENT of the radio-
TV consulting engineering firm of
Vandivere, Cohen & Wearn in the
Evans Bldg., Washington, was an-
nounced last week. The three part-
ners had been associated with the
engineering firm of Weldon & Carr.
Edgar F. Vandivere was grad-
uated from Emory U. in 1934 and
earned a graduate degree at Duke
U. in 1935. After teaching at
Clemson College, he joined the FCC
in 1942, leaving in 1951 from a po-
sition as a branch chief in the Tech-
nical Research Division to join
Weldon & Carr as senior physicist.
Jules Cohen was graduated with
an E.E. from the U. of Washington
in 1938. He served with the Navy
during World War II, attaining
the job of executive officer of the
Electronics Division, Commander,
Service Forces, Pacific Fleet. He
joined Weldon & Carr in 1945.
Wilson C. Wearn is a 1940 elec-
trical engineering graduate of
Clemson College. He served with
the Army during World War II
and then taught electrical engi-
neering at Clemson. He later was a
technical expert with the FCC
Hearing Division. He joined Wel-
don & Carr as a senior engineer.
BROADCASTING • Telecasting
GROWTH of television as an ad-
vertising medium is spotlighted by
Publishers Information Bureau's
reports on the volume of advertis-
ing on the radio and TV networks
during February. Totals for both
radio and TV were less than in
January, however.
Not only does the February TV
network gross time sales revenue
of $14,786,047 top the month's
radio network gross of $13,560,948,
but the TV networks during the
month broadcast programs Spon-
sored by 192 advertisers, 16 more
than the 176 who sponsored pro-
grams on the four major radio net-
works.
And, although the maximum
number of stations carrying any
sponsored TV network show was
62, in contrast to the 536 stations
broadcasting the most widely dis-
seminated network radio programs,
with the average radio network
comprising three or four times as
many stations as the average TV
network included, the average ex-
(Continued on page 32)
TABLE I
TOP TEN RADIO NETWORK ADVERTISERS
FOR FEBRUARY 1952
1. Procter & Gamble Co. $1,372,937
2. Sterling Drug 621,946
3. General Foods Corp. 619,972
4. Lever Bros. Co. 584,126
5. Miles Labs. 570,326
6. General Mills 478,904
7. Liggett & Myers Tobacco Co. 442,551
8. American Home Products Co. 388,184
9. Philip Morris & Co. 353,950
10. Colgate-Palmolive-Peet Co. 326,467
TABLE II
LEADING RADIO NETWORK ADVERTISERS IN EACH PRODUCT FOR FEBRUARY
Agriculture & Farming Allis-Chalmers Mfg. Co
Apparel, Footwear & Access Brown Shoe Co
Automotive, Auto. Access Electric Auto-Lite Co
Beer, Wine & Liquor Pabst Brewing Co
Building Materials, Equip. & Fixtures. . Johns-Manville
Confectionery & Soft Drinks Coca-Cola Co
Consumer Services A T & T Co
Drugs & Remedies Sterling Drug
Food & Food Products General Foods Corp
Gasoline, Lubricants & Fuels Standard Oil of Indiana
Horticulture Ferry-Morse Seed Co
Household Equip., Appliances &
Supplies Philco Corp
Household Furnishings Armstrong Cork Co
Industrial Materials U. S. Steel Corp
Insurance & Banks Prudential Insurance Co. of America
Jewelry, Optical Goods & Cameras. . . Longines-Wittnauer
Office Equipment, Stationery &
Writing Supplies Hall Brothers
Political California Independent Republican Delegations
Committee
Publishing & Media Time Inc
Radios, TV Sets, Phonographs,
Musical Instruments & Access RCA
Retail Stores & Shops Dr. Hiss Shoe Stores
Smoking Materials Liggett & Myers Tobacco Co
Soaps, Cleansers & Polishes Procter & Gamble Co
Toiletries Procter & Gamble Co
Transportation, Travel & Resorts ... Assn. of American Railroads
Miscellaneous American Federation of Labor
69,968
64,216
65,670
156,715
61,787
574,473
613,508
97,503
11,034
131,500
33,136
97,560
125,571
91,680
65,984
57,910
1,338
442,551
849,424
387,513
61,045
97,608
TABLE III
COMPARATIVE GROSS RADIO NETWORK
FEB. 1952, JAN.-FEB. 1952, Fl
1952
1951
Feb.
Jan. -Feb.
Feb.
Jan.-Feb.
Agriculture & Farming
60,039
120,026
59,354
118,115
Apparel, Footwear &
Access.
23,405
46,810
121,521
251,645
Automotive, Automotive
Access. & Equip.
275,547
)682,155
231,239
828,928
Aviation, Aviation
Access. & Equip.
Beer, Wine & Liquor
Building Materials,
187,498
385,766
303,582
646,364
Equip. & Fixtures
65,670
138,346
97,699
210,227
Confectionery &
Soft Drinks
541,366
173,445
1,088,496
490,429
1,037,323
Consumer Services
400,195
3,658,742
318,814
564,451
Drugs & Remedies
1,766,049
2,013,318
4,310,959
Food & Food Product
2,283,238
6,691,416
3,742,164
7,876,452
Gasoline, Lubricants
& other fuels
446,579
921,087
519,632
12,042
1,093,931
Horticulture
11,034
11,034
12,042
Household Equip. &
Supplies
Household Furnishings
329,887
681,409
171,753
371,115
97,280
206,642
68,112
136,446
360,393
Industrial Materials
203,005
419,408
172,068
TIME SALES BY PRODUCT GROUPS FOR
B. 1951 AND JAN.-FEB. 1951
1952
Feb. Jan.-Feb.
Insurance 295,484 585,412
Jewelry, Optical
Goods & Cameras 91,680 183,060
Office Equip. Stationery
& Writing Supplies 65,984 147,109
Political 704 704
Publishing & Media 72,737 133,887
Radios, TV Sets, Phono-
graphs, Musical In-
struments & Access. 121,017 227,793
Retail Stores 1,338 2,286
Smoking Materials 1,589,023 3,359,460
Soaps, Cleansers
& Polishers 1,450,529 3,008,648
Toiletries & Toilet
Goods 1,925,181 4,025,584
Transportation,
Travel & Resorts 91,312 182,624
Miscellaneous 389,917 754,399
Feb.
239,181
100,792
70,728
4i|l23
159,703
1,056
1,697,603
1,625,400
2,068,325
121,324
420,813
Jan.-Feb.
482,423
201,584
141 ,456
119,479
324,038
2,112
3,541,568
3,438,089
4,465,186
TOTALS
13,560,948 28,062,498 14,957,775 31,649,184
April 21, 1952 • Page 27
-3
CONSTRUCTION NM toues G™"s
A BLANK check for construction
permits and materials allotments
virtually has been issued to the na-
tion's building - minded radio - TV
broadcasters, according to a pro-
gress report on station projects re-
vealed by allocation authorities
last week.
A summary of applications pre-
pared by the Industrial Expansion
Division of the National Production
Authority showed that numerous
broadcast bids had been approved
through April 11 and others were
pending with assurance their pro-
jects would be completed.
The breakdown, which spells out
NPA's construction grants for the
second quarter announced last
month [B*T, March 24], covered
these radio-TV broadcasters:
NBC projects in Hollywood,
Burbank, New York and Brooklyn;
CBS in Los Angeles and Chicago;
ABC in San Francisco; Allen B.
DuMont Labs, in New York;
WNBF-TV Binghamton, N. Y.;
WCAU-AM-FM-TV Philadelphia;
WHEC Rochester, N. Y.; WTMJ-
TV Milwaukee; WDAF-AM-TV
Kansas City, Mo.; WHUM Read-
ing, Pa.; WJBK-TV Detroit; and
others, including community TV
antenna interests. (See table)
At the same time, the Commerce
Dept. lifted its short-term freeze
on steel deliveries for civilian uses
and the Defense Production Ad-
ministration announced that third-
quarter steel quotas would double
the April-June allocation for com-
mercial building. It was indicated
that industrial (radio-TV) supplies
would ease as well. Commerce
Secretary Charles Sawyer pre-
dicted that steel output "will very
shortly be back to normal," thus
indicating an ample supply in the
months ahead for radio-TV broad-
casters as predicted by NPA Ad-
ministrator Henry Fowler [B»T,
April 7].
Probable Grants Noted
The accompanying table shows
allotments granted both for con-
struction permits and quotas of
materials for the first two quarters.
In those instances where approval
was not indicated the application
was pending with every likelihood
of being granted in subsequent
quarters.
Applications still pending at
NPA included those of NBC,
WHUM Reading, Pa., WJBK-TV
Detroit and three community TV
and other firms— Lycoming Televi-
sion Co., Williamsport, Pa.; South-
ern Radio-TV Co., Miami Beach,
Fla., and Havens & Martin, Rich-
mond, Va.
Of the seven NBC projects listed,
four have been publicly approved,
including the network's bid for ma-
terials to construct new facilities
at Burbank, Calif. Actually, this
two-studio project was scaled down
from $25 million and, while NPA
listed the value at $5 million-plus,
the estimate is closer to $2.7 mil-
lion [B«T, March 17, 10]. Work
has begun, however, on the projects
still pending, with the result the
network will be able to complete
them in Rockefeller Center, New
York and in Hollywood.
Meanwhile, NBC will erect two
additional studios on the 49-acre
NATIONAL spot radio's flexibility
in meeting advertisers' individual
needs economically and effectively
is stressed in a new presentation
unveiled by the National Assn. of
Radio & Television Station Repre-
sentatives last week and being
shown now to advertisers and
agencies.
The presentation emphasizes that
markets differ individually, prod-
uct distribution varies from market
to market, markets desired in sales
campaigns often vary, high lis-
tenership periods are not uniform
among stations, and listening tastes
are different. In NARTSR's view,
the best way for an advertiser to
reconcile all these and other vari-
ances to his own advantage is to
purchase time on a national spot
basis.
"For most advertisers most of
the time," the presentation asserts,
national spot is the "most effective
medium," affording "complete
flexibility" in time, programs, mar-
kets, stations and budgets.
It also suggests that national
spot and network radio should be
regarded as separate media.
Spot, it notes, is the only na-
tional medium which has enjoyed
continuous growth for 15 years —
having gained in volume from $13.8
million in 1935 to an estimated
Burbank property, it was reveiled
in Hollywood.
NBC has been granted the "go
ahead" by NPA for the second unit
of buildings. Approval of the net-
work's application covers the third
quarter of this year and will make
available critical materials neces-
sary.
NBC recently broke ground for
T
A
T
A
T
A
A
A
A
T
A
T
T
T
A
$134 million in 1951. Spot's 1935-
1950 gain of 771% is compared to
a 269.7% rise in network business
during the same period.
As evidence of national spot's
effectiveness, NARTSR cites ad-
vertisers who have used the same
station or stations for 10 years or
longer, including Household Fi-
nance, BC Headache Remedy, Rap-
in- Wax, Texas Co., Stanback, J. A.
Fogler, Carter Pills, Dr. Caldwell,
McKesson & Robbins, Phillips
Petroleum, St. Joseph's Aspirin,
Conoco Motor Oil, Socony-Vacuum
and Colgate.
It is pointed out that Esso Re-
porter, as another example, was
placed on 11 stations in 10 mar-
kets in 1935, whereas in 1951 it
was on 52 stations in 49 markets.
FCC Figures Cited
From the station's standpoint,
it is stressed that 70% of the spot
dollar goes to the broadcaster,
compared to 30% of the network
advertiser's dollar.
FCC figures are cited to show
that, in 1950, clear-channel station
income came 27.2% from network
business, 50.7% from spot and
22.1% from local sales. For region-
al stations: 19.4% network, 31.4%
spot, 49.2% local. For local sta-
the first studio unit, to be ready by
Oct. 1 [B*T, Mar. 24]. With NBC
New York executives' approval on
plans, the second unit is expected
to be completed by year's end. O. B.
Hanson, NBC New York vice-presi-
dent in charge of engineering, was
in Hollywood during early April
blueprinting plans.
ABC is moving ahead with work
on studios and offices in San Fran-
cisco on the strength of two quar-
terly grants, while DuMont Labs,
reports similar progress on two
WABD (TV) New York projects.
Company has applied through the
third quarter.
CBS Material Guarantee
CBS reported its Los Angeles TV
center as 45% complete, with
guarantee of materials through the
third quarter. CBS also applied for
materials to erect facilities now in
the International Amphitheatre in
Chicago for the Democratic and
Republican National Conventions in
July and received NPA approval.
Not shown in the breakdown
were Tampa Broadcasting Co.
(WALT Tampa, Fla.), which was
exempted on alterations estimated
at $7,500, and KWTX Broadcasting
Co. (KWTX Waco, Tex.), exempted
similarly on station alterations
for $71,680.
Details on other broadcast pro-
jects and on community TV pro-
jects are shown in the table. Many
of them involve applications filed
with NPA over the past eight
months [B»T, Sept. 24, 1951, et
seq.].
tions: 9.9% network, 13.5% spot,
76.6% local.
Emphasizing the market-to-mar-
ket variations in brand popularity,
NARTSR officials reported that
BAB-0 ranked first in its field,
nationally, "until a national spot
campaign for Ajax put Ajax in
first place."
As evidence of spot's flexibility
in choice of markets, the presenta-
tion notes that the Borden Co. uses
one station to promote its cheese,
35 stations in 31 markets for Star-
lac, 72 stations in 61 markets for
evaporated milk and 86 stations
in 68 markets for Borden products.
Of the latter 86, it is pointed out,
24 are CBS affiliates, 23 ABC, 15
NBC, 11 Mutual and 13 are inde-
pendents.
The presentation was developed
by Murray Grabhorn before he left
the NARTSR managing director-
ship to join the Edward Petry &
Co. representation firm a few weeks
ago. It was shown to newsmen at
a luncheon Tuesday by T. F.
Flanagan, now managing director
of the association. Other NARTSR
leaders on hand included Joseph J.
Weed of Weed & Co., president;
Eugene Katz, Katz Agency ; Robert
D. C. Meeker, Robert Meeker As-
soc., and Russell Woodward, Free
& Peters.
GRANTS ANNOUNCED IN NPA PROGRESS REPORT
(T — Indicates Application Pending; A — Approval Given; Quarter Covered
* Not Given)
% Com-
Project Amount pleted
in Application;
iplicant & locality
rmont TV Inc., Barre, Vt.
1C Hollywood
tC Brooklyn
IC New York
IC New York
iC New York
IC New York
ark Assoc.. Binghamton,
N. Y.
S Los Angeles
Mont Labs., N. Y.
HEC Rochester, N. Y.
sert TV Co., Las Vegas,
Nev.
CAU-AM-FM-TV, Lower
Merion Township
HUM Reading, Pa.
>C San Francisco
TMJ-TV Milwaukee
DAF-AM-TV Kansas City
iMont Lobs., N. Y.
JBK-TV Detroit
S Chicago
coming TV Co., Williams-
port, Pa.
uthern Radio-TV Co.,
Miami Beach, Fla.
ivens & Martin, Rich-
mond, Va.
IC Burbank, Calif.
TV
Radio-TV Studios
TV Studios
TV Studios
Radio-TV
TV Studios
Radio-TV
TV Studios-Office
TV Center
WABD (TV) Studios
Radio-TV
TV Station
(Applicant)
Radio-TV Studios
(TV Applicant
experimental
station)
Radio-TV Studios
TV Studios
Radio TV Out-
door Studios
WABD (TV) Studios
TV Studios
Radio-TV
Community TV
Antenna Sys.
TV Antenna Tower
TV
TV Studios
$26,000
67,000
115,000
135,000
85,000
75,000
90,000
300,000
5,300,000
1,750,000
419,023
173,942
600,000
307,937
700,000
175,000
299,504
(Not Shown)
150,000
5,650,000
60% 1,2,3,4
1,2,3
1,2,3
1
1,2
1,2
2
2,3
2, 3
2
1,2,
3
2,3
NATIONAL SPOT NARTSR Shows Advantages
Page 28 • April 21, 1952
BROADCASTING • Telecasting
One of the country's biggest finance companies, a $123 mil-
lion business, will celebrate its 25th birthday next July. Its
founder and board chairman, in this special report, tells how
radio helped build his enterprise from a single office operated
by him and his wife to its present bigness — 150 offices and
975 employes.
EIGHT BELLS, ALL'S WELL FOR SEABOARD
By WILLIAM A. THOMPSON
IT WAS a tribute to the penetra-
tion of radio advertising when
newsboys sounded bicycle bells and
sang out "Eight bells and all is
well" as they smacked their news-
papers against entrances of Sea-
board Finance Co. offices in Cali-
fornia back in 1940.
Seaboard had been a radio ad-
vertiser for three years, first by
purchasing time signals and then
with sponsored programs. From
the beginning, the ringing of ship's
bells marking the hour had been the
maritime theme preceding the Sea-
board commercial.
Proof that the company's ad-
vertising dollar had been well spent
was on more businesslike and au-
thoritative records in its files. The
bicycle bells, however, were still a
pleasant dramatization of the
statistics.
By this time we were quite
thoroughly sold on this medium of
advertising in areas in which we
had tried it. We gave every credit
except one — in the beginning we
elected to buy radio time; no sta-
tion or network representative had
approached us to sell us so much
as a spot announcement.
First in Field
Seaboard Finance Co. was first
in its field in the Los Angeles area
to become extensive radio adver-
tisers. We believe that we were
also first nationally. We have
never checked for verification.
When we embarked on a testing
program of radio time in 1937, Sea-
board was then a comparatively
young company (we celebrate our
25th anniversary on July 1, of
this year) , with 22 offices in Cali-
fornia only and an annual volume
of business of $3,949,000.
Today Seaboard is represented
by 150 offices in 23 states. Volume
of business for 1951 was $123
million.
When Seaboard opened the doors
of its first office, a small frame
house at 2514 So. Figueroa St., in
Los Angeles, on July 1, 1927, per-
sonnel consisted of two — my wife
and me.
Our capital was my experience
as general manager of a small
chain finance company, a small
amount of money, and a fair
amount of credit. The latter was
important since the money we had
on hand was only $2,790.
Seaboard not only weathered the
depression when sturdier firms
failed, but it grew. The personnel
was expanded to include 975 em-
ployes. Among those who came
to us in our first years, six are
still with the company. First earn-
ings went back into the company
to provide working capital. In
1935, Seaboard for the first time
sold stock to persons not employed
by the company.
We attribute our present place
in the finance field (fourth largest
in the United States) in large
measure to adhering to one rule
in every phase of operation — abso-
lute honesty. And we also believe
that it was this rule applied to our
advertising copy for radio which
has brought, and continues to
bring us, successful results.
Seaboard specializes in small
loans — loans for radios, refrigera-
tors, other household appliances
and furnishings (hard goods) ; ac-
cumulated bills, medical expenses
and money for other human emer-
gencies. We also loan large sums
of any denomination, in states
where there is no loan limit, but
it was and is to the small borrower
that we direct our radio advertis-
ing copy.
In our thinking, it was poor
business to encourage anyone to
ask for an unwarranted loan or to
permit him to borrow beyond his
ability to repay without hardship.
Either would be a disservice, in-
stead of the personal service on
which the policy of our company is
predicated.
Some years prior to 1937, we had
made one abortive venture into
radio advertising. Our returns
seemed slight for the money spent.
We learned, however, in the light
of later experience that had we
spent more the over-all returns
would have been more satisfactory.
But as it was, we pigeon-holed the
idea of radio for us.
Then at a dinner, I met Frank
Bull and Dick Smith, partners in
the advertising firm of Smith &
Bull, with whom I had had a slight
earlier acquaintance.
They were both crusaders for
radio advertising and pointed to
its successful use by many of their
agency clients. Mr. Bull, a sports-
caster and disc jockey as well as
advertising specialist, was ex-
tremely articulate.
Soliciting or Not?
And the emphasis of both men
was consistently on "radio time
rightly placed and rightly used."
Neither was soliciting the Seaboard
account — or perhaps they were.
I've never been quite sure.
I believe I closed the discussion
that night with a polite, "Well, you
may be right but our one experience
with radio was unrewarding."
Three days later, after thinking
over the conversation, I phoned
the advertising partners and asked
them to come to my office to discuss
the matter further. Before they
left my office that night, Smith &
Bull were advertising representa-
tives for Seaboard. And we were
committed to trying radio again.
The initial program laid out for
testing was the purchase of time
signals on independent Los Angeles
stations. The ship's bells insignia,
which so amused us when news-
boys took it up and which we still
use, were fixed on as our signature.
And it was agreed that results
both as to applicants directly
traceable to our radio advertising
as well as true representation were
to be checked and analyzed thor-
oughly.
To do this, our loan application
blanks were changed to carry a
detachable portion on which was
indicated whether the applicant
had been sent to us by word-of-
mouth, or some one advertising
medium. (We also used direct mail
and newspaper advertising.) Inter-
viewers were then instructed to
give a detailed report of each ap-
plicant's picture of borrowing pos-
sibilities.
Information relative to appli-
cant sources and inferences drawn
from advertising copy were then
relayed to Smith & Bull. Any an-
nouncement that in any way could
be considered misleading, was
changed immediately.
Back in 1937 semantics was not
so popular a subject as it is to-
day. We soon learned, however,
that a single word, though techni-
cally correct, could produce an
erroneous picture in the mind of
the hearer.
Those round - the - clock time
signals on local stations proved
(Continued on page 58)
ROADCASTING • Telecasting
Mr. THOMPSON
April 21, 1952 • Page 29
NEWS AWARDS
For Smith, Murrow, Davis
"EXCELLENCE of presentation
and interpretation of foreign news"
was basis for judging seven an-
nual awards of the Overseas Press
Club, announced Friday.
Three of the awards went to
broadcasters:
Howard K. Smith, CBS Radio
European news chief, won for "the
best consistent radio reporting
from abroad." Mr. Smith is on
CBS Radio from 12:30-12:45 p.m.,
Sundays during World Affairs Re-
port and at frequent intervals on
the 8 a.m. daily World News
Roundup and other CBS Radio
newscasts.
Edward R. Murrow, CBS Radio
newsman, editor of CBS-TV's See
It Now and, with Fred Friendly,
co-producer of the same program,
won the Overseas Press Club award
for "the best consistent television
presentation of foreign news." Mr.
Murrow has been honored by the
group previously in 1940, 1948, and
1950.
Elmer Davis, veteran news ana-
lyst of ABC, won the award for
"the best radio interpretation of
foreign news." Mr. Davis' analyses
are on ABC radio, Monday through
Friday, 7:15-7:30 p.m. EST.
Other awards, voted by secret
ballot of 700 present and former
foreign correspondents, went to:
William Oatis, prisoner of the
Communists in Czechoslovakia, who
won the $500 George Polk Memorial
Award for consistent demonstra-
tion of courage beyond the call of
his profession. (Mr. Polk was an
American newsman who dis-
appeared mysteriously in Norway
a few years ago.)
Frank Noel, Associated Press
photographer now a prisoner of
the Chinese Reds, for "the best in-
terpretative picture" to illustrate
foreign news of the year.
Cyrus Sulzberger of The New
York Times for the best consistent
press reporting of foreign news.
Joseph and Stewart Als6p of The
New York Herald Tribune for the
best press interpretation of foreign
news.
Presentation of the awards will
be made at the club's annual dinner,
to be held at New York's Waldorf-
Astoria Hotel, May 7, the seventh
anniversay of V-E Day. John Daly,
club president and moderator of
CBS-TV's What's My Line? will
preside.
Meighan Returns
HOWARD S. MEIGHAN, suddenly
replaced by Adrian Murphy as
pi-esident of CBS Radio in mid-
March [B»T, March 17], was back
at work at CBS last week after a
vacation which started immediately
after the executive realignment.
Officials explained that he was re-
turning to Columbia's "General
Executive Group," concerned with
overall policy problems of the com-
pany, as scheduled when he relin-
quished the radio network presi-
dency.
LBS DENIED
PLANNING final details for retail sales campaign which opened yesterday
(Sunday) are George Johnston (seated), general manager of Drug Merchandise
Guild, and (standing, I to r) Frank J. Miller, treasurer, Maudsley-Miller Adv.;
Homer Griffith, agency account executive; Alex Keese, manager, WFAA-570
Dallas; Robert Sherry, drug firm district sales manager; Terry Lee, WFAA-TV
sales manager, and Buell Herman, Dallas manager for Edward Petry & Co.,
station's national representative. Contract calls for 12 quarter-hours weekly
on WFAA-570 and a nightly sportscast plus a weekly film over WFAA-TV.
BMI CLINICS
Eight Meetings Set
On West Coast
WITH regional or state broadcaster associations acting as host and in-
volving two separate sets of speakers, eight BMI radio program clinics
are to be held in the western states starting next Monday (April 28)
through May 9. ★
Jim Cox, BMI West Coast rep-
resentative, will be chairman and
moderator of the clinics, with Glenn
Dolberg, director of station rela-
tions, also participating in sessions.
Traveling speakers and their
topics for discussion at clinics in
Phoenix, April 28; Hollywood, April
29; Salt Lake City, May 1; Boise,
May 2 are: George HigginS, man-
aging director, KMBC Kansas City,
Mo., "Programming for Better
Sales"; James Russell, president
KVOR Colorado Springs, "Impor-
tance of Local News"; Murray Ar-
nold, program director, WIP Phila-
delphia, "Programming Twists and
Aids"; Ed Freeh, program director,
KFRE Fresno.
Augmenting the speakers at
Hollywood clinic at Hollywood's
Roosevelt Hotel will be Alan Tor-
bet, general manager, KROW Oak-
land, and Mark Haas, vice presi-
dent and director of broadcast,
KMPC Hollywood, who will discuss
"Programming and Selling for
Profit" and "Radio's Inferiority
Complex," respectively.
In Salt Lake City at Hotel New-
house, featured regional speakers
will be Arch Madsen, general man-
ager, KOVO Provo, with topic
"Citizenship for Radio" and Del
Leeson, promotion manager,
KDYL-AM-FM-TV Salt Lake City,
discussing "Expansion of Local Ac-
counts Through Merchandising."
Boise clinic regional speakers are
Walter E. Wagstaff, general mana-
ger, KIDO Boise, with topic "The
Do-Re-Mi of Public Service" and
Henry Fletcher, general manager,
KSEI Pocatello, discussing "Radio's
Short Cut to Suicide." Clinic will
be held at Hotel Boise.
Joined by Carl Haverlin, BMI
president, a separate traveling
clinic will originate in Vancouver,
B. C, on May 5 and follow balance
of the circuit.
The traveling speakers and top-
ics: William Fineshriber, MBS exec-
utive vice president, "Quicker Than
the Eye"; William Holm president,
WLPO La Salle, 111., "Opportunities
in Local News"; Mahlon Aldridge,
general manager, KFRU Columbia,
Mo., "After the Sale — What
Then?" Harry McTigue, president,
WINN Louisville, Ky., "Music is
Our Business."
Two regional broadcasters will
augment the Seattle clinic at the
Olympic Hotel. Robert Wesson,
program and promotion, KHQ Spo-
kane, will discuss "Importance of
Teamwork Between Programming
and Sales." Jerry Geehan, station
manager, KMO Tacoma, will talk
on "Building an Audience on Local
Spots."
The Portland regional speakers
are to be Frank Loggan, general
manager, KBND Bend, Ore., with
topic "Promoting Local Sales" and
Lee W. Jacobs, president KBKR
Baker, Ore., discussing "The Infla-
tion of Broadcasting." Portland
clinic will be at Hotel Benson.
Regional speakers at San Fran-
cisco BMI clinic in Clift Hotel on
May 9 will be Russ Coglin, pro-
gram director, KROW Oakland,
with topic "A Locomotive Named
Programming," and Fred Ruegg,
program director, KCBS San Fran-
cisco, discussing "Radio's Inferior-
ity Complex."
Under auspices of the Television
Broadcasters of Southern Califor-
nia, BMI has also scheduled a
special two day TV clinic session
in Hollywood Roosevelt Hotel, May
26-27, with specialists in their re-
spective categories from all parts
of the country. Program will follow
similar BMI television clinics be-
ing held in New York May 19-20
and Chicago May 22-23.
Baseball Injunction
LIBERTY Broadcasting System's
plans for Game-of-the-Day baseball j
broadcasts during the 1952 season'
were voided Monday in Chicago
Federal District Court as Judge
John P. Barnes denied relief in the
form of a temporary restraining
order against 13 major league ball
clubs and Western Union [B»T,
April 14].
The decision is considered a
major blow to Liberty's status be-
cause it cripples the network base-'
ball programming until next year.
In the meantime, Liberty President
Gordon McLendon is seeking full
speed for the trial on the $12 mil-
lion conspiracy suit brought against
the clubs and the telegraph com-
pany Monday.
The petition filed Monday by
Liberty attorneys, McConnell, Lut-
kin & Van Hook, Chicago, named
Western Union as a co-defendant
and charged it with conspiracy be-
cause of existing contracts with
the major leagues. Basis for the
charge was that the contracts pro-
vide for ball club control of distri-
bution of official scoring accounts.
Liberty said this practice was
illegal under terms of the Com-
munications Act, provisions of
which apply to Western Union be-
cause of its classification as a com-
mon carrier. Judge Barnes ruled
this point down, however, on testi-
mony that these contracts have
always been filed with the FCC and
never objected to by that body. The
Judge said ball clubs present exhi-
bitions for the public and have cer-
tain rights over them, and that he
saw no evidence proving an illegal
conspiracy and none against Lib-
erty particularly.
Liberty's only recourse now is to
bring the anti-trust suits to trial
as soon as possible, which an LBS
attorney said would be October at
the earliest.
The network late last week was
negotiating with the Chicago White
Sox, with which it has an exclusive
Chicago-area broadcast contract, to
extend the coverage nationally. It
was also reportedly conferring with
the Brooklyn Dodgers for national
rights.
WALK DEDICATION
Long Island Outlet Opens
DEDICATION of WALK East
Patchogue, L. I., N. Y., was to take
place at opening day ceremonies
last Saturday, according to Capt.
John T. Tuthill Jr., president.
WALK is assigned 500 w daytime
on 1370 kc.
Capt. Tuthill said the station is
awaiting FCC authorization to .go
on the air and that the Saturday
ceremonies officially opened the
new building. Other WALK offi-
cials are W. K. Macy Jr., vice presi-
dent and principal stockholder, and
Niles E. Fegerdahl, general man-
ager.
Page 30 • April 21, 1952
BROADCASTING • Telecasting
end of the world"
Morgan Beatty meant to say : "And
that's the News of the World," but
"old disaster man" Beatty was nonplused
by a news story. The story ? A baby
born to a 79-year-old mother and an
80-year-old father.
It isn't easy to confuse Morgan Beatty.
He earned the title "old disaster man"
on the 1927 Mississippi flood story and
has covered most of America's violent
upheavals since. As a Washington
analyst, Beatty had a two-year beat on
the 1937 Supreme Court battle. He
accurately forecast the successful Russian
resistance in 1942.
Now America's leading interpretive
reporter, his NEWS OF THE WORLD for
Miles Laboratories is the highest rated
daily news show in radio. In this vital
election year, Beatty's primary assignment,
and that of 100 other NBC men of news,
is to cover the primaries, the
conventions, the elections as they've
never been covered before.
Beatty, Swayze, Chaplin, Hicks-
big names in news— but only a part of
the thousand-man, news-gathering force
which makes the NBC News Center
supreme in broadcasting.
Nearly everyone in America learns the
news first from radio or television.
And the fact that NBC, day after day,
broadcasts the highest rated news shows
on radio and television proves most
people learn news first from NBC. They
learn more news, too, because regularly, on
radio and television, NBC broadcasts more
hours of news than any other network.
In this, the most intense political
campaign year since 1932, all news assumes
larger significance and quickening
importance. As before, most Americans
will learn the news first and learn more
of it from NBC.
NBC radio and television
a service of Radio Corporation of America
Photograph br RALPH STEINER
April 21, 1952 • Page 31
TABLE IV
TOP TEN TV NETWORK ADVERTISERS
DURING FEBRUARY 1952
1. Frocter & Gamble $1,153,070
2. General Foods Corp 713,020
3 R. J. Reynolds Tobacco Co. ... 639,150
4. Colgate-Palmolive-Peet Co. .. -568,116
5. American Tobacco Co 440,780
6. Lever Bros. Co 397,247
7. Liggett & Myers Tobacco Co. . . 393,545
8. General Mills 342,102
9. P. Lorillard Cc 310,975
10. General Motors Corp 300,160
February Gross
(Continued from page 27)
penditure for network time of each
group was virtually the same.
On the average, radio network
program sponsors spent $77,051 for
network time in February (at
gross rates). TV network pro-
TABLE V
TOP TV NETWORK ADVERTISERS BY PRODUCT GROUPS FOR FEBRUARY 1952
Apparel, Footwear & Access International Shoe Co $ 90,267
Automotive, Auto. Access. & Equip. ... General Motors, Corp 246,510
Beer, Wine & Liquor Joseph Schlitz Brewing Co 185,750
Building Materials, Equip. &
Fixtures Jchns-Manville Corp 66,720
Confectionery & Soft Drinks Mars Inc 170,300
Consumer Services Arthur Murray School of Dancing 19,920
Drugs and Remedies American Home Products Corp 133,280
Food and Food Products General Foods Corp 713,020
Gasoline, Lubricants & Other Fuels.. Texas Co 177,500
Household Equipment General Electric Co 275,340
Household Furnishings Armstrong Cork Co 89,040
Industrial Materials Reynolds Metals Co 95,850
Insurance Mutual Benefit Health & Accident Assn 27,580
Jewelrv, Optical Goods & Cameras . . Speidel Corp 46,265
Office Equipment, Writing Supplies
and Stationery Minnesota Mining & Mfg. Co 76,200
Political Citizens for Eisenhower Committee 17,260
Publishing & Media Curtis Publishing Co 32,520
Radios, TV Sets, Phonograohs,
Musical Instr. & Access.' R C A 214,905
Retail Stores Drug Store Television Productions 108,000
Smoking Materials R. J. Reynolds Tobacco Co 639,150
Soaps, Polishers, Cleansers Procter & Gamble Co 977,510
Toiletries & Toilet Goods Colgate-Palmolive-Peet Co 418,258
Miscellaneous Young People's Church of the Air 31,973
gram sponsors, on the average,
spent $77,011 for network time
(gross).
Comparing Tables III and VI
(gross network time sales by prod-
uct groups for radio and television)
shows that for February 1952 ad-
vertising of only 11 of the 26 cate-
gories accounted for greater ex-
penditures of radio network time
than of TV network time, with 15
of the groups spending more for
video than radio networks.
Tables I and IV show the top
10 advertisers for the month in
each of the network broadcast
media, both lists headed by Procter
& Gamble Co. and both also in-
cluding General Foods Corp., Lever
Bros. Co., General Mills, Liggett
& Myers Tobacco Co. and Colgate-
Palmolive-Peet Co.
Tables II and V show the lead-
ing advertiser in each product
group for February on the radio
and TV networks, respectively.
Tables III and VI, also already
TABLE VI
GROSS TV NETWORK SALES BY PRODUCT GROUPS FOR
FEB. 1952, JAN. -FEB. 1952, FEB. 1951 AND JAN. -FEB. 1951
. 1951
Feb. J
Apparel, Footwear,
& Access S 363,187 $
Automotive, Automo-
tive Access. & Equip. 1,226,113
Beer, Wine & Liquor .. 551,070
Building Materials 73,636
Confectionery &
Soft Drinks 482,865
Consumer Services 19,920
Drugs & Remedies 423,622
Food & Food Products. 2,933,086
Gasoline, Lubricants &
other Fuels 374,083
Household Equip. &
Supplies 851,748
Household Furnishings. 193,995
Industrial Materials . . 366,030
Insurance 27,580
706,880 S 205,985 $ 400,928
942,316
39,840
814,647
5,849,222
,748,025
396,700
706,31 1
65,950
159,619
39,000
75,670
,724,793
553,307
301,000
271,260
47,340
66,690
157,570
3,411,048
,184,922
649,785
581,370
89,250
Feb.
Jewelry, Optical Goods
& Cameras 157,987
Office Equipment, Stationery
Supplies, Writing 193,920
Political 46,168
Publishing & Media... 52,683
Radios, TV Sets, Phonographs
Musical Instru. &
Access
Retail Stores
Smoking Materials
Soaps, Cleansers, &
Polishers
Toiletries & Toilet
Goods
Miscellaneous ....
419,815
108,000
2,204,470
Jan.-Feb.
300,407
413,370
46,168
106,295
806,755
210,950
4,569,413
,562,649 3,247,011
154,725
15,330
391,130
17,340
,026,377
in. -Feb.
312,775
30,590
46,035
832,640
34,680
2,178,004
TOTALS
SI 4,786,047 $29,857,606 $7,804,550 $15,921,656
KICKOFF at Poor Richard Club luncheon, Philadelphia, entertains Fulton
Lewis jr. (third from I), upon Family Finance Corp.'s sponsorship of his 7
p.m. Monday through Friday commentary over WIP there. Among those pres-
ent are (I to r) Howard Hopson, president of Hopson Adv.; Harold LeDuc,
Poor Richard president; Mr. Lewis; Alan K. Dolliver, sponsoring firm's presi-
dent; John LaCerda, luncheon chairman, and Clyde Spitzner, WIP local
commercial manager.
KALTENBORN
Honored in New York
H. V. KALTENBORN, NBC news
analyst, was honored Thursday at
a luncheon under the joint auspices
of the Radio Executives Club of
New York and the New York
chapter of Radio Pioneers to com-
memorate his completion of 30
years in broadcasting.
• In his professional capacity, the
guest of honor looked ahead 30
years to deliver a brief newscast
dated April 17, 1982, reporting that
former President Truman was pre-
dicting Democratic successes at the
polls following "30 years of Repub-
lican misrule" and that truce talks
in Korea were continuing.
Later, Mr. Kaltenborn said the
tribute really should be given to
the American system of free broad-
casting which permitted him to
speak his mind with no government
censorship or control over his
words, a privilege he said was
granted only where broadcasting is
supported by advertising and not
subsidized by the state.
J. R. Poppele, national president
of Radio Pioneers, founded by Mr.
Kaltenborn, presented him a volume
containing signatures of more than
500 members of that organization.
G. W. Johnstone, New York presi-
dent, gave Mr. Kaltenborn an en-
graved pocketpiece from that city's
chapter. I. E. Showerman, REC
president, presided at the meeting,
during which Rolf Kaltenborn, H.
V.'s son, participated in a burlesque
of his father's method of news
analysis.
Harold Essex Elected
HAROLD ESSEX, vice president
of the Piedmont Pub. Co., Winston-
Salem, N. C, in charge of the com-
pany's broadcast operations (WSJS-
AM-FM Winston-Salem), has been
elected chairman of the company's
senior management board, it was
announced last week.
noted, show the total expenditures
for network time — radio and TV —
with February and January-Febru-
ary 1952 compared to the like
periods of 1951.
Table VII compares the monthly
network gross figures for radio and
TV since last August.
TABLE VII
MONTHLY RADIO AND TV NETWORK
GROSS SINCE AUGUST 1951
Radio TV
Month Network Gross Network Gross
Aug. '51 $11,804,161 $ 9,302,071
Sept, '51 14,966,436 14,469,284
Oct. '51 14,970,355 14,466,568
Nov. '51 14,377,151 13,919,327
Dec. '51 14,619,048 14,247,061
Jan. '52 14,477,939 15,058,412
Feb. '52 13,560,948 14,786,047
Political Time
(Continued from page 26)
which the cost per person reached
has declined in the last year."
He said all but three cities ( Seat-
tle, Phoenix, Albuquerque) of the
63 areas with TV are to be on
the interconnected network this
summer. He estimated there are
17 million TV sets in the hands of
the public, with another million
or two to be added by November.
The TV audience in the 1948 cam-
paign watched through 400,000
sets served by 30 stations in 18
cities.
Industry witnesses were ques-
tioned by John Moore, committee
counsel, about the danger of faking
political programs, recalling a com-
posite photo used in a Maryland
senatorial campaign. He suggested
rules against faking should apply
to radio and television but was
reminded of the Communications
Act and FCC regulations.
Bills designed to give the indus-
try libel protection (S-2539, HR-
7062) are pending before the Sen-
ate and House Interstate and For-
eign Commerce Committees.
Danger of antagonizing the pub-
lic toward candidates who appear
in place of popular programs was
stressed by Sen. Monroney.
Present law limits national com-
mittees to $3 million expenditure
in any one campaign. Senatorial
candidates are limited to $25,000
and House candidates to $5,000.
ABC PICKS WHITE
To Cover Conventions
PAUL W. WHITE, former news
director of CBS and now with
KFMB-AM-TV San Diego, has been
appointed managing editor of
ABC's radio and television news
staffs to direct their coverage of
the Republican and Democratic
Presidential conventions this sum-
mer.
His appointment for the assign-
ment, for which he has been grant-
ed a three-month leave of absence
by the KFMB stations, was an-
nounced by Thomas Velotta, ABC
vice president in charge of news
and special events.
ABC's radio-TV coverage of the
conventions, to be held in Chicago
in July, is being sponsored by Ad-
miral Corp.
Page 32 • April 21, 1952
BROADCASTING • Telecasting
Mil
f°* THE BROADCASTER
«IES MANAGERS - PRODUCTION MEN
for all who seek the answers
to Better Programming
I // Be>,e' Programming
6roadc„sters AssocI it, r °' y°"r S'°'e
Cl-cs spark ,oca, sLmans t°l «1 ' wa;d "6MI
--wNlbebi9gerandbe) " (S"<""°"- TMs ,952
CHECK YOUR STATE OR NEARBY STATE AND HAVE YOUR KEY PERSONNEL ATTEND
State
ALABAMA
ARKANSAS
ARIZONA
CALIFORNIA
CALIFORNIA (Southern).
COLORADO
FLORIDA
GEORGIA
IDAHO
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MAINE
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Date
May 12....
May 2
April 28...
.May 9
April 29
May 2
..May 8
.May 10 ...
.May 2
. May 9
.May 7
.May 5
April 28..
. May 5
.May 12...
.May 5
May 9
April 30 .
.May 7
May 3
.May 6
..April 27..
..May 1
..May 6
.May 8
.May 2
..May 2
..May 7
. May 7
May 6
..April 30..
..April 29..
..May 9
..May 1
May 1
May 6 ...
April 29
..May 5
City
Montgomery
Little Rock
Phoenix
. San Francisco...
Hollywood
Denver
.Gainesville
.Athens
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. Chicago
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Wichita
. Owensboro
. Alexandria
.Augusta
. Baltimore
Boston
..Battle Creek
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Jackson
. St. Louis
..Missoula
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Atlantic City
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Columbus
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.. Columbia
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• Seattle
Charleston
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Meeting Place
Jefferson Davis Hotel
. Marion Hotel
. Jokake Inn
. Clif t Hotel
. Hollywood-Roosevelt Hotel
. Cosmopolitan Hotel
University of Florida
. University of Georgia
Boise Hotel
. Sheraton Hotel
..Hotel Savery
Broadview Hotel
Owensboro Hotel
Bentley Hotel
Augusta House
. Sheraton-Belvedere
..Tcuraine Hotel
. Post Tavern
. Radisson Hotel
Heidelberg Hotel
Hotel Jefferson
.. Florence Hotel
. Paxton Hotel
. Dennis Hotel
Onondaga Hotel
Sir Walter Hotel
..Deshler-Wallick Hotel
Skirvin Hotel
.. Benson
.. Columbia Hotel
..Cataract Hotel
..Andrew Jackson Hotel
..Plaza Hotel
..Newhouse Hotel
.John Marshall Hotel
.. Olympic Hotel
.. Daniel Boone
..Plankinton Hotel
DCASTING . Telecasting
Percent
Increase or
(Decrease)
in 1951
4 Nationwide networks and 3 regional
networks (including owned and operated
stations) 1
Other AM and FM Stations -
4 Nationwide networks and 3 regional
networks (including owned and
operated stations) 1
Other AM and FM Stations 2
4 Nationwide networks and 3 regional
networks (including owned and
operated stations 1
Other AM and FM Stations 2
(43.2)
3.7
(9.4)
The number of network owned and operated stations in 1950 was 26 and in 1951, 25.
Including 2,203 AM, AM-FM or independent FM stations in 1950 and 2,240 in 1951.
Comparative Broadcast Revenues of 1,834 Identical AM Broadcast
Stations 1 in Markets With and Without Television Stations,
1950-1951
Type of Market
Markets with television stations and
estimated television set saturation 1
Under 30% (16 markets)
30%-50% (27 markets)
50% and over (20 markets)
Total (63 markets)
Markets without television stations
All Stations
Number
of AM
Stations
439
1,395
1,834
of AM Stations
$31.0
42.7
94.3
$30. 1
42.8
96.6
$169.5
157.5
$327.0
Percent of
increase or
(decrease)
3.0
(0.2)
(2.4)
(0.9)
8.2
3.5
rved by TV station-
Income (Before Federal Income Tax) Between 1950
AM Broadcast Stations 1 in TV and Non-TV Markets
Number of Stations
951 of 1,834 Identical
Percent of Stations
Stations Reporting
Increased loss in 1951
Decreased income in 1951.
Income in 1950 and
loss in 1951
Sub-total2
Decreased loss in 1951
Loss in 1950 and
profit in 1951
Increased profit in 1951
In operation for full year ir
Indicating a less favorable
Indicating a more favorable
In TV
In Non-TV
In TV
In Non-TV
Total
Markets
Markets
Total
Markets
Markets
75
17
58
4.1
3.9
4.1
611
193
418
33.3
44.0
30.0
100
29
71
5.5
6.6
5.1
786
239
547
42.9
54.5
39.2
133
28
105
7.2
6.4
7.5
183
41
142
10.0
9.3
10.2
732
131
601
29.8
43.1
1,048
200
848
57.1
45.5
60.8
1,834
439
1,395
100.0
100.0
100.0
both 1950 and 1951.
nancial position,
financial position.
TABLE 3
Broadcast Revenues, Expenses and Income of Frequency Modulation (FM) Stations
1951 1950
Number of Estimated Number of
Item stations Amount stations Amount
(Millions) (Millions)
FM stations operated by: FM Broadcast Revenues
AM licensees:
Reporting no FM revenues 1 351 420
Reporting FM revenues 186 $1.9 163 $1.4
Non-AM licensees 65 1.3 86 1.4
Total FM stations 602 $3.2 669 $2.8
FM stations operated by: FM Broadcast Expenses
Non-AM licensees 65 $2.8 86 $4.0
Industry total 1
Total FM Broadcast Income (Before Federal Income Tax)
FM stations operated by:
Non-AM licensees 65 - ($1.5) 86 ($2.6)
Industry total 1 1
( ) Denotes loss.
1 In view of the difficulty in a joint AM-FM operation in allocating FM operation expense
separately from AM station operation expense, licensees of such stations were not required
to report FM station expense separately. As a result, FM industry totals for expense and
income are not available. AM-FM licensees, however, were requested to report separately
the revenues, if any, attributable to FM station operation if such data were readily available.
In only a few instances did AM-FM licensees state they were unable to segregate the FM
revenues.
- Eight of the 65 FM stations operated by non-AM licensees reported profitable operations in
1951.
TABLE 5
Percentage Change in Broadcast Revenues Between 1950 and 1951 of 1,834 Identical
AM Broadcast Stations1 in TV and Non-TV Markets
Number of stations reporting Percent of stations
In TV In non-TV In TV In non-TV
Percentage change Total markets markets Total markets markets
(1) (2) (3) (4) (5) (6) (7)
Decrease in broadcast revenues:
Over 20% 80 28 52 4.4 6.4 3.7
20-15 52 24 28 2.9 5.5 2.0
15-10 81 31 50 4.4 7.1 3.6
10-5 140 52 88 7.6 11.8 6.3
5-0 171 47 124 9.3 10.7 8.9
Sub-total 524 182 342 28.6 41.5 24.5
Increase in broadcast revenues:
0-5% 310 81 229 16.9 18.5 16.4
5-10 286 37 249 15.6 8.4 17.9
10-20 376 68 308 20.5 15.5 22.1
20-30 169 33 136 9.2 7.5 9.7
30-40 72 16 56 3.9 3.6 4.0
40-50 39 10 29 2.1 2.3 2.1
50 and over 58 12 46 3.2 2.7 3.3
Sub-total 1,310 257 1,053 71.4 58.5 75.5
Grapd Total 1,834 439 1,395 100.0 100.0 100.0
1 In operation for full year in both 1950 and 1951.
AM-FM
(Continued f)
the total revenues of AM-FM-TV
stations in all 63 TV markets in
1951, compared to 26.2% in 1950
and 10.7% in 1949. Revenues of
524 AM-FM stations and 108 TV
stations in these cities totaled
$342,276,000 for 1951, of which
$148,986,000 was attributed to TV.
(5) For the first time, total TV
revenues exceeded total AM-FM
TABLE 7
Broadcast Revenues of All Broadcast Services (AM, FM and TV) in 1951, Percentage of Revenues of All Services Accounted for by TV, 1949-1951,
and Percent Change in Aural Revenue, 1950-1951 for Specified TV Markets
Metropolitan Areas or
Communities with TV Stations
Number of Stati<
1951
Aural 1
(AM & FM) T'
Los Angeles 26
Philadelphia 20
Columbus, Ohio 5
Baltimore 10
New York 35
Washington, D. C 16
Cleveland 8
Chicago 30
Detreit 11
San Francisco 18
Cincinnati 7
Atlanta 10
Total 12 TV markets 196
51 other TV metropolitan areas
or communities 328
Total 63 metropolitan areas
or communities 524
Broadcast Revenue
1951
All Services
(AM, FM & TV)
($000)
$23,939
15,182
4,142
7,639
49,800
8,377
TV
Percentage Increase or
(Decrease) in Aural
(AM & FM) Revenues
> 1950-1951
28,087
14,328
10,513
10,149
4,254
$185,693
156,583
$342,276
($000)
$13,464
8,200
2,439
3,963
26,104
3,836
4,858
12,578
6,771
3,823
3,790
1,657
$91 ,483
57,503
$148,986
56.2
54.0
58.9
51.9
52.4
45.8
52.3
44.8
47.3
36.4
37.3
38.9
49.3
36.7
43.5
42.3
39.6
38.9
38.3
33.8
33.4
32.3
30.8
27.4
20.1
18.1
21.0
32.7
12.7
20.8
16.9
(3.8)
0.9
(2.8)
3.4
(7.5)
2.1
(2.1)
(0.7)
(6.7)
7.9
(8.3)
(0.4)
(3.0)
1 Jointly operated AM-FM stations counted as one station.
2 Includes network owned and operated stations.
3 Includes 46 metropolitan districts in 1949.
* Includes 58 metropolitan districts in 1949.
NOTE: 1951 data compiled on basis of Standard Metropolitan Areas, 1950 Ce
Districts, 1940 Census. Only minor variations occur when the 1950 and
Areas, 1950 Census.
lis. 1950 and prior data compiled on basis of Metropolitan
■for data are compiled on basis of Standard Metropolitan
Page 34 • April 21, 1952
Income
■om page 23)
revenues in six TV cities — Colum-
bus, Los Angeles, Philadelphia,
New York, Cleveland and Balti-
more.
By age of station, the FCC re-
peated what has been reported pre-
viously— that pre-World War II
stations are making out better than
post-war stations. Of the 800 sta-
tions established before 1942, only
93 or 11.6% reported a loss in 1951.
Of the 1,388 stations established in
1942 or subsequently, 330 or 23.8%
reported a loss in 1951. Greatest
number seem to be in the 1946-48
class. 184 reported a loss in 1951.
The 800 pre-war stations had to-
tal revenues of $239.8 million in
1950, income of $44.5 million. This
compares to the 1,388 postwar sta-
tions' total revenue of $122.6 mil-
lion, income of $11.0 million.
Commission called attention to
the fact that one network (believed
to be CBS) was revising its finan-
cial data which would reflect more
completely the division of expenses
between AM and TV. This might
mean that the final AM network in-
come data for 1951 may be higher
than shown in last week's report
on estimated 1951 income.
The Commission also reported
that the 19% of AM-FM stations
which reported losses in 1951 rep-
resents the smallest proportion of
losers since 1946.
ROADCASTING • Telecasting
Four-Day Session Held in Columbus
MT
""*!) EDUCATORS, commercial radio-
TV broadcasters and government
^ agency officials converged on Co-
u lumbus, Ohio, the past four days
~ for Ohio State U.'s 22d Institute for
Education by Radio-Television.
4'° While the accent was on televi-
i„l | sion in view of FCC's lifting of the
!( allocation freeze, a myriad of
i I varied subjects ranging from inter-
national broadcasting to small col-
lege station problems occupied a
■ r crowded agenda. Sessions were held
' at the Deschler - Wallick Hotel
'[•''I Thursday through Sunday.
fm | The theoretical approach to
broadcasting was reflected in a
"n series of panel discussions touch-
ing on news and special events
aspects of commercial radio - TV
(i stations, tape recordings, youth dis-
cussion broadcasts, organized lis-
. teners ' groups, programming of
^ music, religious and other broad-
J) casts, international broadcasting
and communications research, edu-
j cational radio, fare offered by gov-
i ernment agencies and national or-
j ganizations and numerous TV
panels.
s I FCC was represented by Chair-
( man Paul A. Walker and Comrs.
' E. M. Webster and Frieda Hennock.
i Other government participants
' were to include Jack T. Johnson,
3 assistant administrator, Federal
; Civil Defense Administration; John
I Meagher, acting chief, Radio-Tele-
vision Division, Dept. of State.
Symposium on TV Held
Opening conference .session last
Thursday evening was a symposium
on TV programming and a similar
general session was held Friday on
j. "What the Educational Adminis-
a trator Expects from Television."
j' (See separate story page 80 and
At Deadline.)
f. A number of allied groups also
fr held concurrent meetings with the
[j institute, which last year, in ac-
in knowledgment of the growth of
a. the visual medium, incorporated
|. television for the first time in its
title.
D Among those organizations meet-
ing were the National Assn. of Edu-
.j cational Broadcasters, Assn. for
Education by Radio-Television,
New York Times Youth Forum, In-
, tercollegiate Broadcasting System
and Ohio Assn. of Radio News Edi-
tors. FCC Chairman Walker was to
j. , address the Times forum Friday.
Comr. Webster was to address a
Saturday session on "Broadcasting
. to Foreign Countries," which in-
i eluded a talk on international radio
consumer studies by Leo Lowen-
thal, chief of the Voice of America's
. Program Evaluation Division on
"t collaboration of international broad-
casting systems, by Pierre Crenesse,
r director of the French Broadcasting
t System's North American branch;
and shortwave coverage of the world
audience by Gen. Frank E. Stoner,
VOA communications coordinator.
Comr. Webster told a work-study
■ group that "frequency demands of
virtually all nations have far ex-
ceeded the spectrum space avail-
able . . . and countries thus far
appear to have been unable collec-
tively to tailor their demands to
the restricted space."
"Large and powerful nations
must accept full responsibilities be-
fore the present 'chaotic condition'
in international broadcasting can
improve," he asserted.
Not Hopeful
The FCC Commissioner was not
overly optimistic. He expressed
belief that the original Atlantic
City frequency agreement in 1947
was not intended to "provide for
the international broadcasting re-
quirements of a deeply troubled
world using high frequencies as a
means of engaging in a heated
propaganda battle."
Noting successes and failure of
international conferences since
World War II, Comr. Webster
called on larger nations to assume
world leadership in radio, despite
their reluctance, and "see to it that
the high frequency broadcasting
problem is equitably resolved."
Planned use of international fre-
quencies had become inoperative
by 1949 because the number of sta-
tions had increased to "fantastic
proportions," he observed.
A session on "Communications
Research" was scheduled Saturday
under chairmanship of Merritt C.
Ludwig, supervisor of the Fund for
Adult Education television project
at WOI-TV Ames, Iowa. Dallas W.
Smythe, research professor, Insti-
tute of Communications Research,
U. of Illinois, was to discuss the
significance of findings in the TV
monitoring studies sponsored by the
National Assn. of Educational
Broadcasters.
Mr. Lowenthal planned to tell the
work group that international com-
munications research is a relatively
new field requiring new skills. His
advance talk described field studies
in the Near East where, he said, the
Voice of America commands a
faithful audience. These studies,
he added, pose difficult questions on
national attitudes in relation to
broadcasts of political programs
and propaganda.
Use of radio frequencies for edu-
cation was to be covered by Frank-
lin P. Dunham, chief of radio-tele-
vision, U. S. Office of Education, in
a session on the subject with re-
spect to commercial stations. Not-
ing that the U. S. places a high
value on education, Mr. Dunham
in his prepared talk emphasized
that not only do commercial outlets
have a legal obligation to "serve
the public interest, convenience and
(Continued on page 36)
Network Rate Cuts' Effect
(Continued from page 23)
MBS, Sun., half-hour, through
Sept.
Emerson Drug Co. (Bromo-
Seltzer) had Hollywood Star Play-
house on CBS Radio, Mon., half-
hour, through July.
Glorion Corp. (cosmetics) had
Chet Huntley on ABC, Thurs., 15
min., Sept.-Dec.
Goodnews Broadcasting Assn —
Back to the Bible on ABC, Sun.,
half-hour, May-July.
International Tel. & Tel. Co. (ra-
dios, TV sets, clocks) — Van De-
venter on MBS, Sun., half-hour,
Aug.-Oct.
Jackson & Perkins Co. (Christ-
mas roses) — gardening talks on
CBS Radio, Sat., 15 min., in May
Sept. and Oct.
Andrew Jergens Co. (toiletries)
— Jergens - Woodbury Journal on
ABC, Sun., 15 min., through Dec.
Lee Pharmacal Co. (Shadow
Wave home permanent) — Chet
Huntley on ABC, Tues., Thurs., 15
min., June-Dec.
Joe Lowe Corp. (Popsicles) —
Mel Allen's Popsicle Clubhouse on
MBS, five min., Mon., Wed., Fri.,
June-Aug.
National Optics Co. (Ratex Nite
Glasses) — Sidney Walton on ABC,
NEW MONEY IN NETWORK RADIO AND WHERE
Sponsor and Agency
'American Bakers Assn. (bakery
products), Chicago
Foote, Cone ft Belding, Chicago
'American Chicle Co. (gum). Long
Island City, N. Y.
Sullivan, StaufFer, Colwell
& Bayles, N. Y.
'American Protam Corp. (Protam),
New York
Dowd, Redfield & Johnstone
Inc., New York
American School (correspondence
school), Chicago
Olian Advertising Co., Chicago
*Avco, Crosley Div. (home ap-
pliances), Cincinnati
Benton ft Bowles, New York
'Borg-Warner Corp., Norge Div.
(home appliances), Chicago
J. Walter Thompson, Chicago
'Credit Union National Assn.,
Madison, Wis.
J. Waiter Thompson, Chicago
'Economics Lab (Soilax), St Paul,
Minn.
Cunningham & Walsh, N. Y.
*Ex-lax (laxative), Brooklyn, N. Y.
Warwick & Legler, N. Y.
'Kingan ft Co. (shortning), Indian-
apolis
Warwick & Legler, N. Y.
*La Maur Products (shampoos),
Minneapolis
Hilton & Riggio, N. Y.
♦Leslie Salt Co. (salt), San Fran-
cisco
long Adv. Service
'Morton Salt Co. (salt), Chicago
Klau-Van Pietersom-Dunlap As-
soc. Inc., Milwaukee
'North American Van Lines (mov-
ing service), Fort Wayne, Ind.
Kastor ft Assoc., L. A.
'Orange-Crush Co. (bev
Chicago
Fitzmorris ft Miller Ad
Program and Stations
Fat Man,
Casebook of Gregory Hood,
Top Guy,
ABC-235
The Sheriff,
Defense Attorney,
ABC-249
Stop The Music
ABC— 231
Will Rogers
ABC-179
Bobby Benson
MBS-529
Big Show
NBC-167
Martin & Lewis
NBC-178
Mr. Keen, Tracer of Lost Per-
sons
NBC-178
Health Quiz
MBS-300
MBS-269
erages),
v., Chica
Reynolds Metals Co. (aluminun
Richmond, Va.
Buchanan ft Co., N. Y.
'Seabrook Farms Co. (frozen foods)
Hilton & Riggio, N. Y.
*Stokely-Van Camp Inc. (food
products), Indianapolis
Calkins ft Holden, Carlock, Mc-
Clinton ft Smith Inc., N. Y.
♦Sylvania Electric Products Inc.
(TV sets). New York
Roy S. Durstine Inc., New York
Arthur Godfrey and His
Roundtable
CBS— 96
George Fisher Hollywood
Report
CBS-30
The Big Show
NBC-167
NBC Symphony
NBC-178
Sammy Kaye Sun. Serenade
ABC-101
Grantland Rice
CBS-64
IT GOES
Time & Contract Duration
Wed. 8:30-9 p.m.
July 11 -Dec. 26
July 13-Dee. 27
Thurs. 8-8:30 p.m.
Sun. 8:30-8:45 p.m.
July 8-Dec. 29
Tues.-Thurs. 5:55-6
Oct. 25
Sun 4:55-5 p.m.
Oct. 28
Sun. 7:30-8 p.m.
Oct. 7
Fri. 8:30-9 p.m.
Oct. 5
Thurs. 8:30-9 p.m.
M, W. & F. 10:30-10:45
p.m.
Sun. 11:15-11:30 a.m.
1:15- 1:30 p.m.
2:45- 3:00 p.m.
Thurs. 8-8:30 p.m.
Thurs. 7:30-7:45 p.i
10:30 p.m.
Sat. 11:30 a.m. -12 noon
Sept. 22
Sat. 6-6:30 p.i
Sept. 18
Sun. 6:30-7 p.m.
Oct. 9
Sat. 6:30-7:30 p.m.
Dec. 29 (one time only)
Sun. 4:30-4:55 p.m.
March 16
M-F 8:55-9 a.i
Sun. 5-5:30 p.m.
Oct. 26
Fri. 8-8:15 p.m.
Sept. 28-Nov. 16
Thurs., 15 min., July, Aug., Sept.
and Dec.
Niresk Industries (dolls) — Sid-
ney Walton on ABC, Mon.-Fri.,
15 min., eight broadcasts in Nov.
Norwich Pharmacal Co., Robert
Trout on NBC, Sun., five min.,
through July.
Pepsi-Cola Co. — Phil Regan
Show on CBS Radio, Sun., 25 min.,
through Aug.
Puritan Co. of America (foods)
— Julian Bentley on CBS Radio
Mon.-Fri., five min., May-Aug.
Ronson Art Metal Works (light-
ers)— Hollywood Stars on Stage
on ABC, Sun., 25 min., Oct.-Dec.
Safeway Stores (milk) — Memo
From Molly on CBS Radio, Sun.,
half-hour, to Sept.
Schenley Industries (beer) —
Blatz Reporter on ABC, Mon.-Fri.,
five min., June-Sept.; and Mutual
Newsreel on MBS, Monday-Friday,
15 min., July and Aug.
Sinclair Oil Corp. — Charles Col-
lingwood and Larry LeSueur on
CBS Radio, Sun., 15 min., through
Dec.
U. S. Government (recruiting) —
Let's Go on ABC, Mon., half-hour
through July; Frankie Laine on
CBS Radio, Sun., half-hour, Oct.
Nov.
Wafex Inc. (reducing tablets)
— Inside the Doctor's Office on
MBS, Sun., quarter-hour, Aug.-
Oct.
upcoming
April 20-24: American Newspaper Pub-
lishers Assn., annual convention,
Waldorf-Astoria, New York.
April 21: BAB Sales Clinic, San Fran-
cisco.
April 21-25: Society of Motion Picture
and Television Engineers, 71st semi-
annual convention, Drake Hotel, Chi-
cago.
April 21-26 : Educational Television Pro-
grams Institute seminar, Pennsylva-
nia State College, State College, Pa.
April 24: MBS stockholders annual
meeting, New York.
April 24: BMI Program Clinic, Palliser
Hotel, Calgary, Alta.
April 24-25: Radio -Television Mfrs.
Assn. and RTMA of Canada, 9th in-
ternational conference, General Brock
Hotel, Niagara Falls, Ontario.
April 25: BAB Sales Clinic, Seattle.
April 25-26: Washington State Assn. of
Broadcasters, spring meeting and sales
clinic, Pullman, Wash.
April 25-27: Advertising Federation of
America, Fourth (Florida) district,
Casablanca Hotel, Miami Beach, Fla.
April 28: BMI Program Clinic, Owens-
boro, Ky
April 29-30: New York Chapter, Ameri-
can Marketing Assn. -Sales Execu-
tive Club of New York, merchandis-
ing clinic, Hotel Roosevelt, New
York.
April 30: BMI Program Clinic, Sioux
Falls, S. D.
April 30: BMI Program Clinic, Battle
Creek. Mich.
April 30-May 2: Assn. of Canadian Ad-
vertisers, 37th annual meeting. Royal
York Hotel, Toronto.
April 30-May 2: AIEE Northeastern
IERT
(Continued from page 35)
necessity," but they have found it is
"good radio business."
"Our network and independently-
operated commercial stations glory
in their opportunity to serve the
public with instantaneous news
flashes, excellent commentators,
top sports coverage and programs
of general educational merit and
high public acceptance," Mr. Dun-
ham said, noting the opportunity
afforded under the American sys-
tem of broadcasting.
Another highlight of Saturday
sessions was to be an exploration
of new techniques in presenting
radio-TV news and special events
(see separate story page 44).
National organizations' use of ra-
dio was planned Saturday to in-
clude Robert K. Richards, NARTB
public affairs director, and Jerome
Reeves, program director, WBNS
Columbus.
Music was to dominate another
panel Saturday in a discussion by
Walberg Brown, general manager,
WDOK Cleveland. Contention was
advanced that serious music can
compete effectively with other fare
for radio listeners.
Annual institute dinner was
slated for Saturday evening in the
grand ballroom of the Deschler-
Wallick Hotel, with Jacob B. Taylor,
vice president of Ohio State U., as
toastmaster. "Oliver J. Dragon"
("Get on the Dragonwagon this
election year") of Kukla, Fran &
Ollie was to address the assemblage
on "The Cultural and Educational
Possibilities of Television." Burr
Tillstrom, director of the NBC-TV
program; Lewis Gomawitz, direc-
tor, and Beulah Zachary, producer,
were to appear.
Highlight of dinner was slated
demonstration of The Standard
Hour and The Standard School
Broadcast by the Standard Oil Co.
of California with concert orchestra
and soloists under direction of Car-
men Dragon.
District meeting, Arlington Hotel,
Binghamton, N. Y.
May 1: BMI Program Clinic, Omaha.
May 1: BMI Program Clinic, Salt Lake
City.
May 1-2: CBS-TV special clinic on sta-
tion ooerations, Waldorf-Astoria, New
York.
May 1-2: NBC radio promotion-press-
merchandising workshop, Waldorf-
Astoria, New York.
May 1-2: Ohio Assn. of Radio and Tele-
vision Broadcasters, management
clinic, Deshler-Wallick Hotel, Colum-
bus, Ohio.
May 2: BMI Program Clinic, Little
Rock, Ark.
May 2: BMI Program Clinic, Denver.
May 2: BMI Program Clinic, Boise,
Idaho.
May 3: BMI Program Clinic, Jackson,
Miss.
May 5: BAB Sales Clinic, St. Louis.
May 5: BMI Program Clinic, Hotel
Vancouver, Vancouver, B. C.
May 5: BMI Program Clinic. Alex-
andria, La.
May 5: BMI Program Clinic, Milwau-
kee.
• April 21, 1952
May 5-6: Missouri Broadcasters Assn.
spring meeting, including May 5, BAB
sales clinic, May 6, BMI program
clinic, Hotel Jefferson, St. Louis.
May 5-6: NBC radio promotion-press-
merchandising workshop, Chicago.
ROADCASTING • Telecasting
WINTHROP H. SMITH— Securities
"RED" MOTLEY— Magazines
ELMER G. LETERMAN— Insurance
ALEX M. LE W YT— Vacuum Cleaners
WILLIAM ZECKENDORF— Real Estate
CONRAD HILTON— Hotels
JAMES A. FARLEY— Politics
MAX HESS, JR.-Retailing
NORMAN VINCENT PEALE— Religion
THOMAS J. WATSON — Business Machines
MARY MARGARET McBRIDE-Se//mg by Radio
ALFRED E. LYON — Cigarettes
When it came to radio, there was only one choice
"Who is the top salesman in your field?" That was the question put to hundreds
of executives by Forbes, distinguished publishing firm, in a recent informal poll.
The answers are now out, for everyone to read, in a fascinating new book,
"America's Twelve Master Salesmen." Here, the greatest salesmen of our time —
in real estate and retailing, cigarettes and securities — tell their secrets of getting results.
When it came to selling by radio, the master salesman turned out to
be a woman . . . MARY MARGARET McBRIDE.
That's no surprise to Mary Margaret's millions of faithful followers ... to her happy
sponsors ... or to ABC. First Lady of Radio, Lady Aladdin of Broadcasting,
number-one miracle of modern radio — whatever she has been titled —
Mary Margaret McBride is undoubtedly the greatest single selling force in radio history.
She is believed and beloved as no other person in advertising.
Exclusive Management:
ESTELLA H. KARN
49 West 45th Street, New York City
ROADCASTING • Telecasting
Wouldn't it be wonderful if you could hire one of America's twelve master salesmen?
It so happens, you can! Mary Margaret McBride is now available for sponsorship —
local, regional or national — on all ABC Radio Stations except in the Chicago area!
For details, get in touch with The ABC Cooperative Program Department.
m ABC
RADIO
American Broadcasting Company
April 21, 1952 • Page 37
FINAL
TELEVISION
ALLOCATIONS
REPORT
EXTRA COPIES
AVAILABLE
NOW
AT $3.00
EACH
This is the complete re-
port— 196 printed pages —
just as the FCC released
it last Monday.
This volume shows the
complete city-by-city
breakdowns for all 2,053
proposed stations in 1,291
communities. There are
sections on antenna
heights, educational res-
ervations, power, proce-
dures,' Hennock's and
Jones' opinions, zoning
and mileage separation.
You'll want library cop-
ies, home copies, tear
copies and working cop-
ies. Press run was limit-
ed. Please use the coupon
below and order today.
Easy Conversion to UHF Promised
(Continued from page 25)
Broadcasting • Telecasting
870 NATIONAL PRESS BLDG.
WASHINGTON 4, D. C.
Please send copies of
the Final Television Allocations
Report at S3.00 each.
□ M/O, check □ please bill
STREET
CITY ZONE STATE
Page 38 • April 21, 1952
production. Production of UHF-
only sets is planned for markets
where no VHF service is available.
Admiral Corp., Chicago, plans to
bring its VHF sets into UHF usage
by giving free tuning strips to
more than two million owners of
sets with turret tuners and to all
new buyers in 1952, Vice President
Richard A. Graver said with no out-
side converter necessary. All that
servicemen need do, he explained,
is remove an unused VHF tuning
strip from the Admiral turret tuner
and insert a UHF strip.
He said Admiral was the first
company to produce the turret
tuner, having "long anticipated"
the use of UHF.
Hallicrafters, Chicago, has four
approaches to the UHF problem:
Install UHF strips on set models
equipped with the dynamic or turret
tuner; manufacture a UHF tuner
for new sets not having the dynamic
tuner, with the UHF tuner
mounted in a space provided in the
chassis; manufacture a converter,
which could be hooked on or placed
on top of the receiver, and make
combination UHF-VHF sets if
customers want one. A spokesman
for the company said they could
manufacture such a combination
set now as preparatory work has
been completed. All Hallicrafters
sets manufactured since June 1950
are equipped with turret tuners.
Belmont Radio Corp., Chicago,
which manufactures Raytheon tele-
vision sets, has a continuous UHF
tuner which can be mounted on the
VHF tuner with a substitute dial.
One-knob action will bring in 83
channels. If the auxiliary unit is
added at the factory for conversion,
the cost is $29.95. If it is attached
in the field, it is $39.95. The unit
is a small box-like mechanism de-
scribed as the size of a portable
radio which can be set on top or at
the side of the chassis.
UHF Conversion Facilities
All sets in the line of Scott Labs.,
Chicago and most of those made by
John Meek Industries, Plymouth,
Ind., are equipped with a turret
type tuner to which UHF Strips
can be added. The sets have been
pre-wired for UHF conversion. The
company has also produced a sepa-
rate converter experimentally, but
will not produce these until there is
a demand for them, which Meek
officials expect next year "at the
earliest." The firm has also manu-
factured the UHF tuning strips ex-
perimentally, and could place these
in the hands of dealers "within a
week" if the public demand war-
ranted production.
Standard Coil Products Co.,
maker of tuners, has always pro-
duced a tuner compatible to special
needs of UHF without additional
structural change or converter,
said Glen E. Swanson, president.
The company has made 5,750,000
tuners, he said, which can be
readied for UHF by simple sub-
stitution of coil strips for about
$10, including installation. It
serves Admiral, Emerson, Capehart
and others, he added. An 82-chan-
nel VHF-UHF tuner was demon-
strated in February and has an
August delivery date, he said.
H. L. Hoffman, president of Hoff-
man Radio Corp., West Coast firm,
said its sets will give complete
UHF coverage, with present sets
easily adaptable. Conversion can
be done by adding an external con-
verter or putting a slug on the
tuner, he said.
"Kaye-Halbert Corp., Culver City,
will make sets with UHF strips
built-in when UHF stations are on
the air and demand exists," said
Harry Kaye, president. He said
present sets can be converted
easily.
General Electric Co. is prepared
to market a continuous-tuning
UHF "translator" for use with
present VHF sets, according to
spokesmen, who said it will retail
for $49.95. Additionally, the com-
pany has developed — and is ex-
pected to announce details in the
near future — an adapter for instal-
lation inside VHF sets to permit
them to receive selected UHF
channels.
Installation By Set Owner
All Westinghouse VHF sets can
be converted for UHF reception
without sacrificing any of the 12
VHF channels and models intro-
duced this year contain built-in
UHF circuits making possible sin-
gle-dial tuning of UHF as well as
VHF, F. M. Sloan, manager of the
Television-Radio Division, report-
ed Thursday.
This year's sets, he said, "are
equipped to use a new tube-type
plug-in channel receptor. Two units
may be used to give two additional
UHF channels and it is anticipated
that this will meet the needs in
most areas for some time. The set
owner can make this installation.
In case more than two UHF chan-
nels are available in an area, an
all-channel continuous tuning unit
will be available. A dial for UHF
tuning is incorporated in all sets."
Sets with single-dial tuning
manufactured before this year, Mr.
Sloan said, can be equipped via the
new tuner.
Retail price for the new tuner is
$24.95 and Mr. Sloan said volume
production is expected to bring this
down. The units will be available
in each area when UHF broadcast-
ing commences, he added. No price
has been set for the continuous
tuner covering all UHF channels.
DuMont Labs has both internal
and external converters but has
not decided when actual production
will start, spokesmen reported. Nor
have probable prices been revealed,
but they will be "competitive" with
those of other manufacturers. Many
models of the DuMont VHF line
contain built-in provision for con-
version by substituting tuning
strips for local UHF channels.
Spokesmen for Emerson Radio
& Phonograph Corp. said their
company has been at work on de-
velopment of adapters or convert-
ers but they were not in a position
to discuss details.
Sylvania Electric Products has
developed a converter which is re-
ported to be "in or ready for" pro-
duction, with retail price to be
around $40.
Stewart-Warner Corp., Chicago,
said all sets have been convertible
to UHF by addition of tuning
strips since 1949. No plans for
making converters were disclosed.
RCA-Victor said it has been in
production several months with
UHF receiving equipment. For
VHF sets it has an all-channel
UHF selector to be added to a
set. Two low-cost selectors are de-
signed for areas with only one or
two UHF stations. The selectors
are said to function on any make
TV set, with simple installation.
Six years of field testing and
experiments have gone into the
equipment, it was added, based on
Washington and Bridgeport UHF
reception. Reception will be as
good as in the VHF band, accord-
ing to RCA.
Fred D. Ogilby, Philco Corp. vice
president in charge of TV, said,
"all Philco television sets have
been equipped to accept adapters
for a number of years. As soon
as the UHF stations are in opera-
tion and the adapters are needed,
they will be available in any quan-
tity, since they have already been
developed and perfected. We plan
to make no profit on the adapters
but sell them as a service to our
customers when needed."
BROADCASTING • Telecasting
/
Merchandising Magic in Baltimore!
BRENT
JOE CROGHAN
Announcer and right hand man to
Brent Gunts, has a quick sense of
humor and a winning touch with
commercia
DON REDDING
WBAL's Sales Service Manager,
whose primary function is to corre-
late the terrific power and effect of
"K. K." with the effort of the manu-
facturers' own local broker or
representative.
BILL MASON
Merchandising Manager, carefully
plans the campaign and promotions
for sponsors. He sets up luncheons,
shows and displays, and personally
visits dozens of chain and indepen-
dent stores weekly.
JIM MARKIEWICZ
Another experienced grocery detail
man. Full-time on the street, achiev-
ing distribution, stimulating sales,
setting up displays, obtaining bona-
fide orders for "K. K." products.
Weekly written reports to sponsors
on activities.
K itchen Karnival, WBAL's outstanding daily half-hour
festival of fun, offers participating sponsors guaranteed, concentrated
merchandising for their products in the Baltimore area food stores.
Your product is exposed to thousands of customers. For instance:
Your product is mass displayed at luncheon broadcasts and at church
and civic broadcasts in and around Baltimore; it is sampled by
luncheon guests and audiences numbering over 500 each week; it is
given as prizes at every broadcast; it gets special point of sale display
and active in-store promotion from full-time merchandising men.
WBAL
50,000 Watts • NBC in Maryland
Nationally Represented by EDWARD PETRY & Co.
BROADCASTING • Telecasting
April 21, 1952 • Page 39
^ A
CHICAGO AD GROUP
To Sponsor Contest
FOURTEEN radio and television
awards will be given to industry
members in Chicago by the Chicago
Federated Advertising Club in its
10th annual competition this year.
Entries from advertisers, stations,
networks and producers must be
entered by April 25 for judging in
the contest, results of which will
be announced at the annual ban-
quet.
Radio entries competing for
awards in four classifications each
in network and local groups should
be in the form of a letter with de-
scriptive and factual matter con-
cerning the program or commer-
cial (data on ratings, sponsor iden-
tification and accomplishments) all
accompanied by 33 1/3 transcrip-
tions, the judges request. TV en-
tries on shows or commercials will
be judged on the basis of letters
and/or film.
Separate awards will be given
in radio and television to network
and local entries in these classes:
(1) programs — drama, variety, mu-
sic, audience participation, juvenile,
disc jockey; (2) commercial an-
nouncements, including station
breaks and (3) new program cre-
ated during the year. A fourth
radio category is for special fea-
tures, such as sports, public service,
women's shows, news and veteran's
shows.
Radio judges include Al Bland.
WBBM-CBS; Kenneth Craig, CBS;
Jane Daly, Earle Ludgin; Bruce Dennis,
WGN; Fred Harm, WJJD; Homer
Heck, WMAQ-NBC; Irene Hess, Ruth-
rauff & Ryan; Lee Petrillo, WCFL;
Nick Wolf, Leo Burnett, and Dick
Woollen, WENR-ABC, all Chicago.
Judges for TV entries are Jack
Arnold, Henri, Hurst & McDonald; Hill
Blackett, Grant Adv.; Bob Brewster,
McCann-Erickson; Dave Dole, Leo
Burnett; Fred Klein, Toni Co.; Jack
Odell, Quaker Oats Co.; Karl Sutphin,
BBDO, and Alan Wallace, Needham,
Louis & Brorby.
Representing radio and television,
respectively, on the general awards
committee are Howard B. Meyers, man-
ager of the O. L. Taylor Co. and
Gerald A. Vernon, TV network sales
manager for ABC.
ABC CHICAGO
Moves to New Studios
ABC CHICAGO completed a $300,-
000 move last weekend, transfer-
ing its Merchandise Mart facili-
ties to the Chicago Daily News
Bldg. across the river from its Civic
Opera Bldg. headquarters [B»T,
March 31]. WENR, ABC's owned
and operated radio outlet, has what
Vice President John H. Norton Jr.
terms "a completely new broad-
casting setup" with six modern
studios, five of which are now being
built on the 24th and 25th floors.
One of the new studios will be used
for both radio and WENR-TV,
while another, now a TV room, will
be converted to radio use also.
New facilities in addition to the
AM studios include a master con-
trol unit and an engineering equip-
ment maintenance shop, as well as
12 tape recorders. Modern porta-
ble equipment for remotes is being
purchased also, including micro-
phone stands, amplifiers and cords.
"one of cur greatest assets. . .public relations
program built largely around WSGN and WSGN-FM'
That POWER-ful Station
r
L t
CONVENTIONS
Full CBS Staff Assigned
EVERY regular CBS Radio and
CBS Television news broadcaster,
backed by the entire radio network
editing and writing staff, will be
in Chicago for coverage of the
Presidential conventions, it was an-
nounced last week.
Regular news commentators to
be assigned to the political cover-
age, under sponsorship of Westing-
house Electric Corp., include Ed-
ward R. Murrow, Robert Trout,
Eric Sevareid, Lowell Thomas, Bill
Downs, Don Hollenbeck, Allan
Jackson, Winston Burdett, Douglas
Edwards, Walter Cronkite and the
entire New York and Washington
news staffs of both CBS Radio and
TV networks. David Schoenbrun,
who has been covering Gen. Eisen-
hower's Paris headquarters, also
will be sent to Chicago.
Regional reporters, also to be in
Chicago for CBS AM-TV commen-
taries, are Grant Holcomb, KNXT
(TV) Los Angeles; Jim Bormann,
WCCO Minneapolis-St. Paul;
Charles Ashley, WEEI Boston;
Charles Shaw, WCAU- TV Phila-
delphia, and Jack Knell, WBTV
(TV) Charlotte, N. C. KSD-TV
St. Louis will also be represented
by a local news broadcaster.
CBS Radio coverage will be di-
rected by Wells Church, editor-in-
chief of CBS Radio news, assisted
by Theodore F. Koop, Washington
news head; Henry Wefing, New
York editor; Dallas Townsend,
special events director, and Lew
Shollenberger, Washington special
events director.
Executive producer of CBS-TV
convention coverage will be Sig
Mickelson, CBS-TV director of
news and public affairs, who is also
chairman of the TV network pool
executive committee. He will be
assisted by Fritz Littlejohn, direc-
tor of news, and Betty Koenig, TV
program assistant. CBS-TV tech-
nical operations will be headed by
R. G. Thompson, director of tech-
nical operations.
(WHBS and WHBS-FM, Huntsville, Alabama, available
in optional combination at substantial savings.)
WSGN is affiliated with ABC and is the key station for
the Alabama Broadcasting System.
Page 40 • April 21, 1952
WASH. STATE CLINIC
Set for Friday, Saturday
WASHINGTON State Assn. of
Broadcasters is to hold its WSAB
Sales Clinic and annual spring
meeting this Friday and Saturday
at Pullman, Wash.
Among those listed as speakers
for the clinic are Kevin Sweeney,
vice president, BAB; Joe Ward,
general manager, Advertising Re-
search Bureau Inc., and Maurice
Mitchell, Associated Program Serv-
ice. BAB has scheduled a program
clinic in Seattle Friday, and WSAB
hopes that William Ryan, BAB
president, will speak before the
gathering, either Friday or Satur-
day. Expected to be on hand is Jim
Cox, West Coast representative for
BMI, which also is holding clinics
in the northwest region.
BROADCASTING • Telecasting
]
(^) Complete facilil
for Smaller Stations
Adaptable for more
Comprehensive Installations
Optofhtslob!
i
■■■■38
©
the
77>e GATES 52-CS Studioette is ideally suited for smaller stations
because it provides complete studio operation for present AM, FM
and TV service — yet is often incorporated into a larger master
control type of installation.
In design and construction, the GATES 52-CS Studioette is
modern in every respect. At modest cost, it possesses many features
usually found in only the most comprehensive and expensive
consoles and is intended for service where fidelity, noise and
distortion requirements are exacting.
-\ W """""
The 52-CS Studioette provides four
^^^^^^^ mixing channels, two for microphone
service and two for turntables. Both turntable chan-
nels are provided with cue attenuators so that turn-
tables, network or remote lines may be connected
to an external cueing amplifier where desired. The
Studioette will accommodate three remote lines
with complete override and cue facilities.
Four amplifiers are provided; two 2-stage pre-
amplifiers, one 4-stage high gain program ampli-
fier and one 3-stage, 50 Db. gain, monitoring
amplifier. Power supply is self-contained.
52-CS STUDIOETTE
For AM, FM, TV Studio applications.
Also recommended for recording
studio use and as high quality con-
trol unit for public address and cen-
tralized radio installations.
Response— Plus or minus IV2 Db., 30-15,000 cycles.
Distortion— Program circuit including preamplifiers,
less than 1% from 50- 15,000 cycles.
Monitoring amplifier, 2% or less at 4
watts output, 50 to 15,000 cycles.
Noise— Program circuit overall 65 Db. below plus
8 Dbm.
3
• Same high quality components as in
all GATES speech equipment.
• Input transformers have multiple mu-
metal shields.
• All transformers impregnated and mois-
ture sealed.
• Shock mounted tubes in preamplifiers and
first stage high level amplifier.
• Self contained power supply.
• Attractive steel cabinet tilts back for chang:
ing tubes, cleaning attenuators and reaching
terminal strips.
• Under-chassis wiring quickly exposed by re-
moving top.
• Large, illuminated 4" VU meter.
Write today for GATES SPEECH INPUT CATALOG where the junctional block dia-
ram and complete specifications of the GATES 52-CS Studioette will better acquaint you
•ith the complete facilities provided in this versatile, yet inexpensive, speech input equipment.
GATES RADIO COMPANY, QUINCY, ILLINOIS, U.S.A.
MANUFACTURING ENGINEERS SINCE 1922
n, Texas • Warner Building, Washington, D. C. • International Division, 13 E. 40th St., New York City
lpany, Montreal, Quebe
BROADCASTING • Telecasting
April 21, 1952 • Page 41
BASEBALL WIRES
Majors' Service Maintained
WESTERN UNION strike did not
affect baseball game reconstruction
service to stations and networks so
far as major league play was con-
cerned, but wired reports of minor
league games were halted com-
pletely by the line tie-up, company
spokesmen said last week.
It was reported that supervisory
personnel and, in some cases, non-
union women telegraphers had
coupled with sportswriters at base-
ball fields to feed play-by-play
descriptions to radio outlets. Caught
in some instances without any
workers of its own, Western Union
was understood to have resorted to
its arch rival, telephone, to fulfill
its sports services, with result that
even news copy was being "wired"
from baseball parks by the end of
last week when service was re-
stored to 1,104 cities throughout
the nation.
$100 JACKPOT for best guess among 149 media men in 14 states on arrival
time of first ship to pass through ice-clogged Duluth Harbor into Great
Lakes goes to Clifford E. Bolgard (seated), media director at Sherman &
Marquette Adv., Chicago, from John Erickson (right) of Free & Peters, same
city, station representative for WDSM Duluth. Station also conducted a local
promotion, counting 50,000 entries from the public for $500 in cash prizes
and $1,500 in merchandise. Other Free & Peters Chicago radio salesmen are
(I to r) Art Bagge, Dean Milburn and Ray Neihengen.
CBS Radio
Network
If a Tony Wons were to ask that question
over a WGR microphone today, he'd have an
audience far bigger than the "good old days."
One day recently, ONE offer of a sample jar
of skin cream brought 3,000 requests
flooding in from Buffalo, western New York
and Pennsylvania and from our Canadian
listeners across the river.
Yes, WGR means We Get Results!
RAND BUILDING, BUFFALO 3, N. Y.
National Representatives: Free & Peters. Ino.
NEW YORK ADWOMEN
Contest Winners Announced
WINNERS in the 23d annual ad-
vertising course conducted by Ad-
vertising Women of New York
were presented $100 and $50 de-
fense bonds as first and honorable
mention prizes at New York's
Waldorf - Astoria last Monday.
Helen Berg, AWNY president,
made the presentations.
Winners include : Carol Brock, hostess
editor of Good Housekeeping magazine,
first prize in merchandising, and Doris
Standfield, advertising department,
Johnson Pub. Co., New York, who tie'd
with Mrs. Brock for first place in pub-
lic relations and publicity; Marcia >
Wiley, Yachting Pub. Co., New York,
tied for first prize in copywriting, and
won honorable mention in public rela-
tions and publicity; Phyllis Levoy,
Esquire Socks, New York, tied with
Miss Wiley in copywriting; Vee Hoover,
Bellinger-Davis Travel Service, New
York, first in art and layout; and
Nancy Lee Hicks of Time Inc., New
York, and Margo Hughes of Johnson
Pub. Co. were awarded honorable
mentions in merchandising.
teo J. ("Fitz") Fitzpafrick
I. R. ("Ike") Lounsberry
Page 42 • April 21, 1952
NIELSEN-SAMS
To Make Separate Surveys
A. C. NIELSEN CO. and Stand-
ard Audit & Measurement Services
last week were proceeding with in-
dividual station and network cov-
erage survey projects, following
failure of attempts toward a mer-
ger of the two audience measure-
ment services.
Announcing that it had proved
impossible to work out an agree-
ment between Nielsen and SAMS,
A. C. Nielsen, president of his com-
pany, said Monday that "Negotia-
tions have been discontinued and
we are proceeding at full speed and
with all the resources of our organ-
ization to produce — for the benefit
of the radio and television indus-
tries— the most accurate, impartial
and useful coverage service ever
developed."
BMB Is Praised
Praising BMB as "a well execut-
ed pioneer effort," Mr. Nielsen de-
clared that the seven years since
BMB's first survey show that a
"vastly improved technique" is
needed today to give stations meas-
urements which will do them full
justice. The problems which exist-
ed "even in the old days" have been
"greatly magnified by the growth
of television," he averred.
Without entering into the respec-
tive merits of the two systems of
audience measurement used by the
two organizations, industry observ-
ers noted that Nielsen's use of a
probability sample and personal
interviews will give results quite
different from those obtained by
Standard through a quota sample
and a mail ballot. Fear was ex-
pressed that attention of the buy-
ers as well as the sellers of broad-
cast time would be focused on the
differences in individual network or
station coverage data as reported
by the two measuring services,
rather than on the up-to-date pic-
ture of today's radio and TV sta-
tion and network audiences both
services are designed to produce.
ROADCASTING • Telecasting
announces the appointment of
ROBERT MEEKER & ASSOCIATES, Inc.
as exclusive national representatives
And what does that mean to you? It means, if you're an adver-
tiser intent on selling Southern California, a new, easy, low-cost
way to get what you want:
BUY KBIG, Giant Economy Package of Southern California Ra-
dio, directing 10,000 watts of sealed-beam power over the Great
Salt Water Route to cover Southern California like the sky
THROUGH MEEKER, A 1 w a y s- Where- You -Need- Them- Most
Station Representatives, with offices in New York, Chicago,
Philadelphia, San Francisco, Los Angeles.
New York Chicago Philadelphia
San Francisco and Los Angeles.
When You Think Southern California, Think BIG (5,000,000 people)
When You Think BIG, Think K-BIG (10,000 Watts— 740 kc.)
When You Think K-BIG, Think MEEKER (other end of your phone)
* remember KBIG and MEEKER
a complete coverage combination for Southern California
KB G
BROADCASTING • Telecasting
April 21, 1952 • Page 43
NEWS RIGHTS
BROADCASTERS
with an eye on
TELEVISION
The long TV "freeze" is over at last!
And now that FCC is opening the floodgates, preparing
to expand TV, you can begin to see where you might fit
into the TV picture.
Whatever you decide to do about TV, it goes without
saying that it should be based on the latest and most
accurate information about what's happening in the TV
and associated fields.
For the last 7Vi years, nearly all top executives in the
broadcasting, telecasting and allied fields have been
reading Martin Codel's weekly TELEVISION DIGEST and
utilizing its various services. Perhaps it's time for you to
start doing so, too.
We want you to test the usefulness of TELEVISION
DIGEST without committing yourself to any long-term obli-
gation—hence this offer to send you our full TV Services
for the next 13 weeks for only $18. Regular rate is $100
per year— and our current semi-annual Factbook plus FCC's
Final Allocation Report, which you will get as part of this
trial offer, would cost $10 if purchased separately.
Use the convenient order form below. We'll start
service the very day it reaches our office.
USE THIS HANDY ORDER FORM
Television Digest
Wyatt Building
Washington 5, D. C.
Please send me the full TV Services* of TELEVISION DIGEST for
next 13 weeks at your Special Introductory Rate of $18 [Regular
rate: $100 per year]. Address the Reports to:
Name.
Company.
Address ...
City -
□ $18 check enclosed
... Zone... _. State...
□ bill company □ bi
Includes Weekly Newsletter, plus TV Factbook No. 14 with Weekly Addenda to
date, plus all Supplements and Reports, pertaining to TV (including 243-page
end-of freeie TV Allocation Report).
Full Text of
FCC's FINAL ALLOCATION REPORT
Included With This Offer
House Rules Clarification
To Be Asked — Bormann
MEMBERS of the National Assn. of Radio News Directors will strive
in the 83d Congress for a clarification of House rules spelling out rights
of radio-TV reporters in covering Congressional proceedings, NARND
President Jim Bormann, WCCO Minneapolis, promised last week.
Mr. Bormann also said the asso- *
ciation will work closely with the
American Bar Assn. to set up a
"code of decorum" for radio and
video coverage of legal trials and
legislative hearings.
NARND objectives were outlined
by Mr. Bormann in a talk prepared
for delivery during a session of
Ohio State U.'s 22d Institute for
Education by Radio-Television at
Strictly Business
(Continued from page 20)
part of the Mutual network. Col.
Davies again left WIP, when called
back as a reserve officer in World
War II, serving as lieutenant col-
onel in the counter-propaganda sec-
tion of the infantry.
Col. Davies started his own busi-
ness as radio and television con-
sultant in 1946. A year later he
organized the Edward Davies
Assoc., television spot producer.
One television film he produced was
Musselman's Apple Products. This
commercial, made in 1949 with
Pennsylvania Dutch characters and
dialect, is still in use. The O-Cel-0
Mop film, made two years ago, also
is still on television. Other films
include Valley Forge Beer and
American Floor Covering Co.
When the Television Assoc. of
Philadelphia was formed in 1951,
Col. Davies was an originator and
was its president last year. The
group, starting with 20, now has
110 members. He is board chair-
man.
Col. Davies' new appointment
with DeFrenes Co. became effective
April 1. The firm has made film
for 36 years and is the oldest in
Philadelphia. Some DeFrenes ac-
counts are RCA air-conditioning,
Sylvan Seal milk, Good and Plenty
candy, Old Reading beer, Drexel
furniture, Philadelphia Saving
Fund Society and Rival food.
Three awards were made by the
Navy for motion pictures produced
by the DeFrenes Co. in 1950.
Col. Davies believes now that
"the freeze on TV stations is lifted,
the new independent stations will
have to rely on the film companies
for their program needs, since it
will be ecomonically impractical for
the stations to use live talent and
produce their own shows. The cost
of film will be negligible compared
to production of live shows, and as
the number of television stations
increases, the cost should go down."
Col. Davies married the former
Thelma Melrose, who was a mem-
ber of the Philadelphia Civic Opera
Co. His hobbies include gardening
and caring for his seashore home
in Beach Haven, N. J. Col. Davies
is also the originator of the Island
Arts and Science Club in Beach
Haven and is a member of the Poor
Richard Club.
Columbus last Saturday. The
WCCO news and public affairs di-
rector was to serve as chairman for
a panel discussion of "New Tech-
niques in Presentation of News by
Radio and Television."
Mr. Bormann decried the House
ban on radio-TV coverage and a
resolution adopted by ABA's House
of Delegates recommending legis-
lation to prohibit similar reporting
of trials and hearings.
These twin developments, he as-
serted, "constitute a serious trans-
gression of the people's right to
know what their government and
their courts are doing" and are
aimed at restricting full access to
the news. He described the actions
as a "cause of serious concern" to
radio-TV newsmen and declared
NARND will "resist" them.
NARND members will seek clari-
fication early next year, in view
of early adjournment of the 82d
Congress, in hope of spelling out
rights of reporters to use their
"tools of trade freely, but with
discretion." They also plan to de-
vise a code with ABA assistance
that would "modify the obtrusive
features" of full radio-TV coverage
"without extinguishing the people's
right to be fully informed."
Role of news coverage as a fac-
tor in successful station operation
and public relations was explored
by Charles Day, WGAR Cleveland,
during that session. He cited "tre-
mendous growth" of stations since
World War II and noted that many,
particularly in smaller areas,
geared their operation to good news
coverage. Adequate news opera-
tion automatically solves public re-
lations problems, he added.
"Better friendships mean a
deeper understanding of what the
community problems are and en-
able a station to put its shoulder
to the wheel in common with peo-
ple and organizations — civic, fra-
ternal or educational," he asserted.
Other panel members scheduled
were John Shelley, WHO Des
Moines, and James Byron, WBAP-
TV Forth Worth, on news and
special events coverage for radio
and TV, respectively.
GIFT OF WDET
Accepted by Wayne U.
DETROIT Board of Education, act-
ing on behalf of Wayne U., has
formally accepted WDET (FM) De-
troit as a gift from the UAW-CIO
[B*T, April 7].
Without conditions, the land,
tower, transmitter, studio building
and equipment were given free and
clear to the university. Total eval-
uation was estimated at $125,000.
Dr. Paul B. Rickard, head of the
university radio-TV department,
will manage the station.
Page 44 • April 21, 1952
■/
ROADCASTING • Telecasting
Ml
iilllll llllll
Iti*
<ee figures
can pack such a sales wallop as these Hooperatings on the
WGBI audience: 56.6 in the morning . . . 59.0 in the afternoon
... 72.0 in the evening.* These ratings— which set a record
for all CBS stations — become even more impressive in view
of the extremely high sets-in-use percentages in all three
time segments !
This remarkably heavy listening occurs in Scranton, which
is situated in the Scranton-Wilkes-Barre market where WGBI
is the favorite station among 694,000 people who are eager to
listen and able to buy. And there's also a bonus from Hazleton,
where WGBI has the largest share of listeners in some time
periods in the Wilkes-Barre-Hazleton area.**
In fact, the only things that's low at WGBI is the rate
structure . . . which warrants calling your John Blair man today!
'Figures from Hooper Scranton Radio Audience Index, March-April 1951.
••Figures from the Pulse of Wilkes-Barre-Hazleton, November 12-16, 1951.
WGBI
Mrs. M. E. Megargee, President • George D. Coleman, General Manager
CBS Affiliate • 910 KC • 1000 Watts Day • 500 Watts Night
JOHN BLAIR & COMPANY • NATIONAL representatives
BROADCASTING • Telecasting
April 21, 1952 • Page 45
ABC-UPT MERGER
Gordon Brown Opposes
OPPOSITION to the proposed ABC
and United Paramount Theatres
merger was voiced during the FCC
hearings last week by Gordon
Brown, owner of WSAY Rochester,
who appeared as a public witness
[B*T, April 14]. Mr. Brown has
been an enemy of radio networks
ever since he and ABC disagreed
on the network's rate practices
several years ago.
Also testifying were Harold M.
Wheelahan, general manager of
WSMB New Orleans, and Paul
Raibourn, Paramount Pictures vice
president in charge of television.
Today (Monday) Leonard H.
Goldenson, UPT president, and
Robert B. Wilby, UPT director, are
scheduled to return for cross-exam-
ination by the FCC. Wednesday
Barney Balaban, president of Para-
mount Pictures, is slated to appear,
and A. H. Blank, UPT director, will
probably be cross-examined a week
from today.
Mr. Brown last week predicted
that instead of increasing network
competition — as ABC President
Robert E. Kintner said would hap-
pen if ABC merged with UPT—
there would be less competition
between networks. He said that
Mutual and Liberty networks, now
behind ABC on the competitive
ladder, would be left even farther
back if ABC were allowed to zoom
ahead with the aid of UPT's re-
sources.
Mr. Brown claimed that the mer-
ger of ABC and UPT looked, to
him, like the merger of two monop-
olistic groups into a much larger
group.
He is concerned about the merger
of ABC with a motion picture dis-
tributing company because he fears
feature films — which might other-
wise be used by the independent
station owner for pay-as-you-see
TV — will be used by the network
adjunct of the ABC-UPT combina-
tion for network programming.
Mr. Brown said he thinks pay-
as-you-see television will be the
salvation of independent TV outlets,
asserting that cost of program-
ming cannot be met by advertisers.
Mr. Wheelahan appeared Tues-
day afternoon and spent most of
his time under direct examination.
Major portion of his testimony con-
cerned WSMB programming and
public service record. WSMB is
now owned by City Stores Mer-
cantile Co. and United Paramount-
Richards Theatres. What is sought
is Commission approval of trans-
fer of control from E. V. Richards
Jr. to UPT.
Mr. Raibourn, who appeared the
last half of the week, underwent
a gruelling cross-examination from
FCC counsel Arthur Gladstone.
Mr. Gladstone is a Commission
attorney regularly assigned to the
Common Carrier Bureau but
"drafted" by Frederick W. Ford,
chief of the FCC Hearing Division.
He seemed to be trying to es-
tablish a basis to prove that Para-
mount Pictures attempted to hold
back television development by con-
trol of certain electronic devices,
WJBK GRANT
Gets 1500 kc, 70 kw
WJBK Detroit got FCC approval
last Wednesday to increase its
power and change its frequency
from 250 w, 1490 kc, to 10 kw day,
5 kw night, on 1500 kc with direc-
tional antenna [B«T, April 14].
Cost of the nroject will total
$259,535.
Simultaneously, two other appli-
cations contingent on the WJBK
frequency shift and power boost
were approved by the Commission.
WABJ Adrian, Mich., got a CP to
change from 1500 kc to 1490 kc,
and from daytime to fulltime opera-
tion. And WMRN Marion, Ohio,
got permission to install a new an-
tenna and ground system and make
other changes; however, it keeps its
present frequency of 1490 kc with
250 w fulltime.
Last fall FCC Hearing Examiner
Fanny Litvin issued an initial de-
cision looking toward the grant of
WJBK's application and the other
two dependent applications, but the
FCC Broadcast Bureau subsequent-
through its relationship with
Scophony Corp. of America. SCA
controlled rights to certain elec-
tronic developments, principally
large-screen theatre TV. Para-
mount Pictures at one time was a
25% owner of Scophony with Gen-
eral Precision Equipment Corp. also
holding 25CA. The other half of
SCA was owned by British inter-
ests.
ly submitted objections to these
proposed findings.
In its final decision, the Commis-
sion ordered that WJBK would
have to construct a two-element
directional array to determine the
effect of a powerline, which is
nearby the transmitter site, upon
the pattern.
If these tests are satisfactory,
WJBK can go ahead and build the
proposed eight-element array.
WJBK plans to build towers from
hollow tubing, running the wires
inside the tubing to the warning
lights. In addition, all transmis-
sion lines and couplings are to be
buried underground to insure a true
pattern.
With the power increase, the
Fort Industry Station will serve
7,980 more people than it does now
during the day, and 1,197,344 more
at night.
WABJ Adrian, operating full-
time, will provide the first night-
time primary service to its area.
The change in WMRN Marion's an-
tenna will cover 98%% of Marion
at night instead of 85% of the city,
its present nighttime coverage. The
increased area includes 8,192 per-
sons daytime and 4,873 persons
nighttime.
NEW rate card has been issued at
WHAS Louisville, Ky., effective May
15, according to Neil Clinc, sales di-
rector at the station. Card provides
new time bracket from 6 to 7 a.m.
with A and B Class unchanged.
IN SYRACUSE .
T£C€WSfO#
• ••Does NOT Replace it as a Source
of Entertainment and Information
Syracuse is a two-TV-station city. According to Niagara Mohawk
Power Company monthly surveys, 71% of the homes in the
Syracuse area have TV sets. According to the calamity howlers,
radio in Syracuse should be a dead duck. Butrtwo separate surveys
of television homes show that radio is alive and vigorously kicking.
(Details, including methods of sampling, free on request). Here
are the results :
Survey
Date
Number of
Homes
Called
Number of
TV Homes
TV Homes Only,
Average Hours per Day
Radio
Television
No. 1
Oct. 51
763
493
2.90
4.50
No. 2
Dec. '51
704
493
3.24
4.76
Combined
1467
986
3.07
4.52
MUSE
570 KC
NBC Affiliate. WSYR-AM-FM-TV. . . the Only Complete Broadcast
Institution in Central New York. Headley-Reed, National Representative
ST^'St****- TV.
SUpJ>l"nents h V" «*J.ced Pr°^
Page 46 • April 21, 1952
BROADCASTING • Telecasting
FOR YOUR INFORMATION:
U.S. oil men found more new oil in 1951 than ever before in any
one-year period in history, but they had to buck big odds and invest vast
sums of money to do it.
They drilled nearly 45,000 new wells in 1951 (another all-time
record) , and spent more than two billion dollars in their ceaseless search
for new oil reserves. The result was more than five billion barrels of new
oil for the wings and wheels of America.
Indicative of both the odds and the costliness of the great quest
for liquid petroleum, however, is the fact that 16,500 of the 45,000 wells
turned out to be nothing but dry holes — holes which represented a loss
of time, labor and capital.
Much of 1951' s two billion dollar investment went down the drain in
this fashion, but for oil men and for America there is no alternative.
Only a drill will determine whether a well will be a producer or
a dry hole, and oil men must drill thousands of them to expand known
fields and to bring in new fields.
The chances of finding oil in commercial quantities in an area where
it never has been found before are long and hard. The basic odds are
eight to one against success ; the chances of bringing in a field with an
ultimate recovery of a million barrels or more are 43 to one ; the odds against
finding a field that will yield 50 million barrels or more are 966 to one.
Even if an oil man is lucky enough to beat these odds and bring in
a well, here are some additional facts which must be considered: one
million barrels of oil is equivalent to only four hours' supply for the
United States; 50 million barrels is enough for only eight days' supply.
Last year, oil men drilled 6,189 new-field exploratory wildcats
and of these 5,505 were dry holes. Since their average cost is $90,000 or
more, it is readily apparent why the search for oil is both hazardous and
expensive.
Finding oil is only part of what it takes to keep the family car
rolling, and to fill other demands for petroleum products. Year after
year, oil men plow back into their business more than 50 cents out of every
dollar earned. This plowing back, which was the biggest in history in
1951, helped oil men to set new crude supply records, and enabled them to
add new refinery capacity, new transportation and marketing facilities,
and to expand their operations extensively to keep pace with consumer
demand.
Planning, foresight, private enterprise and competition make such
feats possible.
Edwin W. Esmay, Acting Executive Director
Oil Industry Information Committee
American Petroleum Institute
50 West- 50th Street, New York 20, N. Y.
BROADCASTING • telecasting
April 21, 1952
Page 47
Legal Scientific Opinion Divided
(Continued from page 25)
get a grant or be heard in compara-
tive hearings.
But, a serious and vehement mi-
nority of the several dozen Wash-
ington practitioners contacted by
Broadcasting • Telecasting dur-
ing the week dissented sharply
from this attitude.
"The FCC decision is one of the
lowest points in the history of ra-
dio regulation," declared one at-
torney noted for the pithiness of
his observations.
"From an engineering or an eco-
nomic point of view, this is ludi-
crous," said a well-known consult-
ing engineer.
Composite of opposition views
run the gamut. Some of these
views are as follows:
• The primary purpose seems to be
to establish a system of TV allocations
to deprive applicants and licensees of
their rights as set forth in the Commu-
nications Act. For example, there is
nothing in the final TV report regard-
ing protection to stations against inter-
ference, nothing about service, no
penalties against non-use of a channel.
• The Commission has abdicated its
responsibility for choosing between ap-
plicants on the basis of demand. It has
instituted in place thereof a "mumbo-
jumbo" of separations, etc. The docu-
ment withdraws from the FCC the re-
sponsibility of deciding between con-
flicting applications on the basis of
service and equitable distribution, etc.
• Separation criteria aie too rigid.
For example, Jackson, Miss., is 218
miles from Pensacola, Fla., which is
assigned VHF Channel 3. Therefore,
Jackson cannot have the same VHF
channel. Yet, had the FCC started
drawing up its assignments from west
to east, instead of vice versa, Jackson
would have had Channel 3 and Pensa-
cola would not. Thus, an accident of
drafting decided the assignment. Even
with the Commission's avowal of the
rigidity of its minimum separations, it
does not adhere strictly to them.
• Monopoly now existing in one and
two-station markets is perpetuated.
Desirability of VHF is enhanced through
the extra-wide coverage it is permitted
and the scarcity of such channels in
key markets. Fact that in most major
cities there are less than four VHF
channels means that TV is doomed to
be a two-network service. Such cities
as these have less than four VHF: At-
lanta, Miami, Baltimore, Cleveland,
Cincinnati, Detroit, Indianapolis, New
Orleans, Kansas City, St. Louis, Buffalo,
Portland, Ore., Memphis, Nashville,
Houston, Richmond, Norfolk, Seattle,
Spokane.
• Educational reservations, partic-
ularly where a VHF frequencies are in-
volved, are an abortion. In many of
the largest markets, change of reserva-
tion to UHF would permit the estab-
lishment of four VHF assignments,
foster four competitive networks.
• Attempt to consider UHF as good
as VHF — or that some day soon it will
be— is merest fiction. UHF will cost
more money to get less coverage than
VHF.
• Channel-by-channel procedure is a
"monstrosity." Already there is talk
of "meetings" among applicants. Fail-
ing something like that, applicants in
each city will be engaged in a "rat
race."
• Plan does not give TV service to
the people, it indicates where there is
not any service. There is no require-
ment for protection. Therefore, station
operators will never know who they
are covering and how much territory.
Coverage will depend on power and
antenna heights of co-channel and ad-
jacent channel stations, not on indi-
vidual stations.
• Third Notice set up five priorities,
never said anything about zones, 220-
mile separations in Gulf areas, com-
bination of facilities and city spacings.
Therefore, the final report makes a
"mockery" of administrative procedure
rules.
• When shown how to avoid inter-
mixture evils, Commission blithely
ignored recommendation. For example,
Madison, Wis., commercial operators
asked that lone VHF channel be made
educational, three UHF channels com-
mercial. But Commission refused to
budge.
• Decision flouts Sec. 307(b) of the
Communications Act, dealing with
equitable distribution of frequencies to
various cities and states. How can any-
one economically establish UHF in
New Jersey, when that state will be
blanketed with VHF signals from New
York and Philadelphia TV stations?
Only formal action during past
week was a directive to the Federal
Communications Bar Assn. Com-
mittee on Practice and Procedure
to study the document, report
recommendations to the FCBA exe-
cutive committee.
It is believed that such a report
will be ready in about two weeks.
FCBA Practice and Procedure
Committee is chairmanned by Wil-
liam J. Dempsey, includes also
Thomas W. Wilson (Dow, Lohnes
& Albertson), Robert M. Booth Jr.
(Bingham, Collins, Porter &
Kistler), James A. McKenna Jr.,
W. Theodore Pierson, Henry G.
Fischer.
Whole long procedure last fall
of filing comments, counter com-
ments, pleadings was a pure waste
of time in the view of those op-
posing the Commission's final TV
report.
In fact, one law firm in Washing-
ton is chortling over its prescience:
It advised its clients not to file
anything on the ground that the
expense and time involved was not
worth the minute chance of chang-
ing the Commission's mind.
Many observers were certain
that the three-and-a-half year
freeze was totally unnecessary (see
editorial, Four Wasted Years?,
B»T, April 14). They feel the
same results could have been ac-
complished without putting TV on
a siding for that length of time.
Attitude Dates From 1948
Opponents of the document ral-
lied round Comr. Robert F. Jones
and his bitter dissent. They
pointed out that his dissent was
predicated on previous expressions
of his attitude — going back as far
as 1948 when he opposed the
Commission's action denying the
Yankee Network the right to apply
for a Hartford, Conn., channel for
Bridgeport, Conn.
The Commission at that time
ruled that Yankee Network would
have to petition for rule-making
procedure in order to change a
channel from Hartford to Bridge-
port. When Yankee did so, it
turned the New England radio
chain down.
They emphasized that he iterated
the same viewpoint in the Third
Notice last year [B»T, March 26,
1951]. In that case, Comr. Jones
referred to his previous stand that
a fixed allocation was illegal and
improper.
When the Commission asserted
its right to make a fixed allocation
last year, after FCBA had attacked \
the legality of the proposal, Comr. '}
Jones maintained the same posi- |
tion, they pointed out.
Essence of Comr. Jones dissent j
is this, according to his friends:
The Commission cannot prejudge
application proceedings on an ab-
stract basis without considering 1
the differences in terrain, size of i
cities, trading areas, cultural areas
— all of which are different for each
city in the country.
General attitude of those oppos-
ing the Commission's final report j
is that it is not necessary to accept i
it as a fait accompli.
Since there will be no processing j
until July 1, they say, there is still I
time "for private enterprise to be I
released from the shackles and j
bonds of an abstract allocation plan i
which evades competitive hearings j
on applications and ignores the
basic elements required to be de- j
cided between cities pursuant to
Section 307 (b) of the Communica-
tions Act."
A proponent of the Commission's
report disagreed with Comr. Jones'
dissent in this manner:
Basically, he said, Comr. Jones
disagrees with the FCC majority
on two counts — legality of fixed
allocations and separations.
Separations Can Be Reduced
Legality of fixed allocation may
be a debatable question. It can
never be finally decided until the
courts have a chance to rule on it.
On separations, Comr. Jones' es-
sential point is that they can be |
reduced. Such a move would, he
averred, risk the unknowns of in-
terference. It would eliminate the
safety factor which the FCC put
into its assignments for future j
years when more is known about
propagation. Therefore, to reduce
separations now is too great a risk.
He also claimed that Comr. Jones
compared median separations in
the Commission's table of assign-
ments to charge the FCC with in-
consistency. But, cities do not ar-
range themselves evenly, he de-
clared. Therefore, it would be im-
possible to equalize separations
throughout the country. What the
FCC has done has been to set up
minimum separations, he pointed
out.
N.Y. RADIO, TV CLUBS
Proposed Merger Protested
UNEXPECTED protests to the
proposed merger of Radio Execu-
tives Club of New York and Amer-
ican Television Society led I. E.
Showerman, REC president, Thurs-
day to call a special post-season
meeting of his organization for
May 15, time and place still to be
announced. Protests arose after
mailing of ballots to REC and its
members for vote on the merger
[B*T, April 14], Mr. Showerman
said.
Besides asking votes on the
merger, endorsed by officers and
boards of both organizations, let-
ters request members to indicate
preference of a name for the com-
bined association, listing suggested
names.
++++++++++++++++++-
■++++++++++++++++++ +++++++++++++++
LOW HURDLE
— 4
m
Mister PLUS
A race occurs whenever ads
Are set in type or spoken.
The winner (properly in plaids)
Sees low-cost records broken.
If you would win this profit-race,
Watch Mister PLUS in action:
Per dollar spent, he's in first place
In audience reaction!
- the difference is MUTUAL!
++ + + +++ FOR DETAILS: THE MUTUAL BROADCASTING SYSTEM • new YORK 18, N.Y. + +++-
April
Page 48 • April 21, 1952 BROADCASTING • Telecasting
The best time to drive a
of 6 P.M. and midnight. WWJ delivers more Detroit listeners* during
those six impressionable hours — Monday through Friday — than any
other station.
And WWJ's average cost-per-thousand nighttime listeners is 28% lower
than the average cost-per-thousand for nighttime radio in Detroit.
So— If you've got something to sell, do a WWJ-sized job. Cover a market-
place that sold over 4 billion dollars worth of goods in 1951 . . .
* based on Pulse ratings
FIRST IN DETROIT Owned and Operated by THE DETROIT NEWS
National Representatives: THE GEORGE P. HOLLINGBERY COMPANY
Associate Television Station WWJ-TV
■7
M1,
Bojic NBC Affiliate
AM— 590 KllOCYCLES-5000 WATTS
FM — CHANNEL 246—97.1 MEGACYCLES
BROADCASTING • Telecasting
April 21, 1952 » Page 49
WCAU CENTER
Opening to Mark
Anniversary
WCAU-AM-FM-TV Philadelphia will formally open its new radio-video
center at dual ceremonies also celebrating WCAU's 30 years of radio
broadcasting and four years of television programming. Date is to be
set sometime in late May.
With major construction com- ★ -
struction completed and installa-
tion of technical and office equip-
ment proceeding on schedule,
Donald W. Thornburgh, WCAU
stations president-general manager,
announced last week that the new
center will be ready for the an-
niversary celebration.
WCAU is now located at 1622
Chestnut St., which, in 1931 when
it was built, was reportedly the
first building in the country con-
structed exclusively for radio.
Both buildings are a far cry from
the small Market St. building
where the station first went on the
air in 1922.
The new center will boast 100,000
sq. ft. of floor space and is com-
pletely air-conditioned.
Ground floor of the new building
will house an 80-seat cafeteria,
dressing and make-up rooms, a
printing and photography shop,
heating, air-conditioning and power
plants, storage, unassigned space
and garage facilities for two mobile
units and four cars or pickup
trucks.
Second floor contains executive
offices, sales and auditing offices
and program and public relations
departments.
TV studios have been designed
to meet all requirements for pres-
ent and future techniques. The
three studios are 60x80 ft. and two
stories high with a clear height of
20 ft. A fourth studio, slightly
smaller, will be available for pro-
grams or rehearsals.
Many improvements in client
facilities have been incorporated in
the new building. Each of the
three TV studios has a client booth.
Also there are two comfortably
furnished, acoustically-treated con-
ference-audition rooms, one ad-
jacent to the TV sales department
and the other next to radio sales.
A third conference-audition room,
for television production personnel,
is located in the TV production de-
partment.
The auditioning rooms have ad-
joining booths with film and sound
projection equipment. In addition,
there will be a completely equipped
commercial film department.
Mr. Thornburg commented,
"WCAU's new building, which is
the most complete radio and tele-
vision center in the world, repre-
sents unlimited potential for radio
and television broadcasting.
"WCAU has always been at the
forefront in facilities, engineei-ing
and programming, and, as we start
our 30th year, we stand prepared
to meet any challenge the art of
broadcasting may present."
Artist'
conception of WCAU's new Radio-TV Center, located on the
outskirts of the city.
DOMINICAN REPUBLIC
Opens New Radio Network
FIRST steps in the Dominican Re-
public's plans for expansion of its
communications services have been
completed with the opening of a
country-wide radio network and
will be supplemented in August by
a TV station now under construc-
tion in Ciudad Trujillo, the capital,
RCA Vice President Meade Brunet,
managing director of the RCA In-
ternational Div., has announced.
Both the radio network, known
as La Voz Dominicana, and con-
sisting of an AM and two short-
wave stations in Ciudad Trujillo
linked via VHF repeater stations
with an AM outlet in Santiago, and
the new TV station are equipped
bv RCA.
SHARE TRANSFERS
Sought- by Canadian Outlets
SEVERAL Canadian stations are
requesting share transfers at the
May 16 meeting of the board of
governors of the Canadian Broad-
casting Corp. at the Chateau Fron-
tenac Hotel, Quebec. Requesting
transfers are CKRS Jonquiere,
CKBW Bridgewater, CJLS Yar-
mouth, CFAR Flin Flon, CJBR
Rimouski, CGNB Campbellton,
CHNC New Carlisle. CHEX Peter-
borough, CKWS Kingston, CKLN
Nelson, CKCK Regina and CJOB
Winnipeg.
Recapitalization is being re-
quested by CJBR Rimouski and
transfer of license from individual
licensee to incorporated company
is being asked by CKOM Saska-
toon and CHUB Nanaimo. Trans-
fer of control in licensee com-
panies is requested by CJNT Que-
bec, and CKXL Calgary. Emer-
gency transmitter licenses are
sought by CHLP Montreal and
CJON St. John's, Newfoundland.
ABC Regional Meet
REGIONAL meeting of radio af-
filiates will be held by ABC at the
Fort Worth Hotel, Fort Worth, on
May 5, network spokesmen an-
nounced last week. About 70 per-
sons representing radio stations in
Arkansas, Louisiana, Oklahoma,
Southern Kansas and Texas are
expected to attend.
-++++++++++++++++++++++++++++++ +++++++-
GREENER FIELDS
Wherever Mister PLUS sows seeds
(Broadcasting them, of course)
His sponsors' crops are minus weeds;
"No-Waste" the rule in force.
"Ye shall sow on MBS
Just where ye want to reap!"
Flexibility? Heck, yes!
Time costs here? Dirt cheap!
- the difference is MUTUAL!
++++ + + + FOR DETAILS: THE MUTUAL BROADCASTING SYSTEM • NEW YORK 18.
Page 50 • April 21, 1952
I
Mister PLUS ■
BAB SALES MEET
First Held in Hollywood
RADIO is far from being a "dead
duck," Kevin B. Sweeney BAB vice
president, assured some 70 Arizona
and Southern California station op-
erators and sales executives last
Wednesday at a BAB clinic in
Hollywood's Roosevelt Hotel. Clinic
session for members only was first
in a series of 42 to be held through-
out the country.
In the comparison of increased
radio set sales as against decreased
newspaper circulation, he declared
industry is growing 50 times as
fast every year as newspapers. He
referred to continued public demand
for radio sets.
"Nearly 13 million new radio sets
were sold in the United States last
year and nine million were not re-
placements," he said. "There are
105 million sets in use in this coun-
try today."
Newspaper circulation is going
down while that of radio is increas-
ing daily, he continued, substantiat-
ing his statement with facts and
figures.
The morning closed session was
given over primarily to station
managers who off the record aired
their own specific sales problems
with Mr. Sweeney and John F.
Hardesty, BAB director of local
promotion, joining in the general
discussion. In giving station oper-
ators the current financial setup of
BAB, Mr. Sweeney also told of new
projects being readied for them. He
cautioned stations to stick to their
rate cards and not make "special
deals."
BAB sales services were de-
scribed by Messrs. Sweeney and
Hardesty at the afternoon session.
Music Copyright
DECISION on action to be taken
by Canadian broadcasters on music
copyright problems will be made
this Monday and Tuesday at a
meeting of board of directors of
Canadian Assn. of Broadcasters at
Toronto. The CAB board will meet
to hear the results of exhaustive
and detailed studies of the copy-
right problem by legal counsel and
CAB management. Among pos-
sible actions to be taken is a test
case to prove legal right of Cana-
dian Copyright Appeal Board to
empower the Composers, Authors
and Publishers Assn. of Canada
(CAPAC), Canadian subsidiary
of ASCAP to go through Canadian
station books to arrive at a gross
revenue figure on which to base
fees for fiscal year[B«T, April 7].
BROADCASTING • Telecasting
THE "FIVE ALARM FOLLIES"
sells more than fire prevention !
If you were a schoolchild in the busy,
bustling Fort Wayne area, you'd recognize
the Do-Funny Players as the stars of "Five
Alarm Follies". . the WO WO- sponsored
puppet performance that's traveling this
Indiana school circuit with its remarkably ef-
fective message of fire prevention techniques.
Efforts like this, conceived and executed
in the public's behalf, do much to keep
WOWO in the minds and hearts of the 2
wowo
million people who make up its loyal audi-
ence. Folks here have learned to expect the
best of this station, on the air and in the area.
That's why WOWO stays on top as one
of America's great selling forces. That's why
you should get the facts on WOWO's influ-
ence in this important 49-county market.
Check with Paul Mills at WOWO or
Free & Peters.
FORT WAYNE
NBC AFFILIATE
WESTINGHOUSE RADIO STATIONS In
SERVING 25 MILLION
KYW • KDKA • KEX • WBZ • WB2A • WOWO • WBZ-TV
National Representatives, Free & Peters, except for WBZ-TV; for WBZ-TV, NBC Spot Sales
RADIO-AMERICA'S GREAT ADVERTISING MEDIUM
BROADCASTING • Telecasting
April 21, 1952 • Page 51
THE IATEST WCRY STORY
WCKY HAS CINCINNATI'S
tremendous
OUT OF HOME AUDIENCE
IN THE JANUARY 1952 CINCINNATI OUT OF HOME PULSE
WCKY
IS IN FIRST PLACE OR SECOND PLACE
97.9%
OF THE QUARTER-HOURS FROM 7.00 AM TO 7.00 PM MONDAY THRU FRIDAY
on the air everywhere
24 hours a day 7 days a week
With Spring Here,
and Summer on the Way,
out of home listening will rise like the temperature. Sets in cars, portables at the
1 beach and in the country, prove that radio is everywhere!
Here is a Small Sample of WCKY'S Out of Home Audience:
225,316 RADIO EQUIPPED CARS IN
METROPOLITAN CINCINNATI ALONE.
ALSO
39.1% OF CINCINNATI HOMES HAVE PERSONS
LISTENING ONCE OR MORE A DAY
OUT OF HOME.
Get this big PLUS
for your spring and
summer schedule
on WCKY
: Tom Welstead
Eastern Sales Manager
53 E. 51st St., New York City
Phone: Eldorado 5-1127
TWX: NY 1-1688
or
C. H. "Top" Topmiller
WCKY Cincinnati
Phone: Cherry 6565
editorial 4
McFarland Last Lap
WHEN CONGRESS reconvenes this week fol-
lowing its Easter recess, there will be the
opportunity, for the first time since 1934, to
write new substantive communications law.
The House Interstate and Foreign Commerce
Committee has reported its own version of the
McFarland bill (S 658) to rewrite the Com-
munications Act of 1934. In most particulars,
it conforms with the Senate bill drafted by the
majority leader. But in the House draft are
passages which, if enacted, would make broad-
casting the most hazardous business extant.
These provisions would authorize the FCC to
suspend station licenses for up to 90 days and
to levy fines of $500 per day for each infrac-
tion of the law. There are no such provisions
in the Senate bill, passed four times by the
upper body. There's a "cease and desist" pro-
vision in both drafts, and that certainly is bad
enough because of the tendency of government
regulatory bodies to abuse their power.
Two other provisions in the House bill are
hard to fathom. One is the failure to follow
the Senate in eliminating the so-called "double
jeopardy" clause. Under the existing law
(which the Senate bill would remedy) any
licensee adjudged guilty of attempting to
monopolize radio communication in any way
would be refused licenses, however remote its
manufacturing or communications activities
may be from its broadcast operations.
The other, a "sleeper," would put the FCC
in the equipment brokerage business — or so it
seems. It would allow an unsuccessful appli-
cant for license renewal to condition the grant
to the successful applicant upon purchase of
the plant and equipment of the former licensee.
In at least one respect, the House committee
has improved the Senate bill. That's the pro-
vision that would preclude the FCC from dis-
criminating against applicants identified with
other media "for the gathering and dissemina-
tion of information." That would apply to
newspapers, motion picture companies or radio
stations (seeking TV). It's a desirable and
timely provision, particularly in the light of
the thawing of the TV freeze.
The House leadership can steer the McFar-
land bill through the Rules Committee and
through the chamber. Then there will be the
opportunity by both Senate and House to ap-
point conferees and reconcile differences.
We hope Sen. McFarland, who toiled long
and hard in drafting the original bill, will be
named a Senate conferee. The chances then
would be excellent for a safe and sane bill.
TV Evolution
THE Radio-Television Mfrs. Assn. has done a
real service to television as well as to the
public at large in presenting a comprehensive
and factual report carrying out the Jerry
Jordan investigation of the influence of TV on
other entertainment forms.
It proves that, contrary to the fears of sports
promoters and reactionary sociologists, tele-
vision will not make us a nation of pop-eyed,
indolent mutes unwilling to unfasten our gaze
from the kinescope or to stir outside the living
room to watch or participate in recreation.
It proves also that television does not spell
economic ruin for the boxoffice; indeed the evi-
dence is that for most other forms of enter-
tainment television can promote, rather than
retard, the gate.
It should receive special attention from the
National Collegiate Athletic Assn. whose silly
restrictions on the telecasting of college foot-
ball look even sillier now that the full statis-
tics are in.
Television isn't going to destroy any other
recreation form that amuses people. There's
no need to break up the college stadia for scrap
or burn the fieldhouses. We doubt that many
printing presses will be melted down to be re-
made into television antenna towers.
It's a big country, big enough to let TV in
without crowding anything else out.
TV's Zero Hour
THE TV FREEZE is ended— on paper. From
now until the Zero Hour July 1, when the wait-
ing period ends, all eyes will be turned toward
the FCC and the courts for any moves designed
to enjoin the FCC's final allocations report,
released a week ago today.
Lawyers are talking litigation. So are dis-
traught applicants who futilely sought new
VHF facilities in their markets. And those
who had VHF facilities assigned only to see
them deleted in the final report.
The FCC majority is confident that the courts
will not enjoin the entire plan. It does not,
however, exude the same confidence as to piece-
meal quests for injunctive relief. It doubts
whether any court, confronted with the issue
of blocking nation-wide television, would issue
a blanket injunction in effect re-freezing TV,
after a four-year drought.
Comr. Robert F. Jones, in his hard-hitting
dissent, has won over a lot of attorneys and
engineers. They say it would be better to start
over again with the Jones philosophy of ap-
plications based on supply and demand, rather
than follow the FCC majority's "planned allo-
cation." To do this, they contend, would save
time in the long run.
There's doubtless considerable merit in the
Jones plan. We said last week that it is a
"lost cause." This is refuted by Jones pro-
ponents. They disagree with the FCC ma-
jority that the entire allocation cannot be en-
joined. They insist it is a final order and is
subject to court review.
In the furore over procedures, there's the
tendency to lose sight of the most revolutionary
and dangerous aspect of the thaw — the capit-
ulation to the educators to the tune of 242
assignment "reservations."
Most schools function under the aegis of
government — federal, state, local. Thus, the
government, once removed, places itself in
competition with private business. That is
socialism.
Hearings are scheduled before special boards
set up in New York and Pennsylvania on what
to do about educational reservations to those
states. Broadcasters should appear. They
should blast the fallacy of noncommercial edu-
cational operation. They should recite the his-
tory of AM educational stations, which
dwindled from 150 to a half-dozen before TV's
advent. They should raise the question of
government education competing with private
enterprise which is ready and willing to supply
all of the time needed to meet school require-
ments— time now being offered but which most
schools eschew because they haven't the money
to finance the programs or the will to produce
them.
The politico-pedagogues already are talking
about "semi-commercial" or "non-profit" opera-
tion. No member of the FCC — with the pos-
sible exception of the educators' darling, Comr,
Frieda B. Hennock — has fallen for this hoax.
But remember, a few months ago no one
thought the FCC would tumble to those socialis-
tic education reservations!
our respects to:
JOHN HUDSON POOLE
FOR the past four years one of the nation's
outstanding UHF television enthusiasts
has been developing experimental station
KM2XAZ which operates on Channel 22, cov-
ering Los Angeles area from atop Mt. Wilson.
Besides directing early developments of
UHF receivers and transmitters on the Pacific
Coast he also played a prominent role in form-
ing the national VHF-UHF Allocations Plan.
Now with his early faith all but justified
as the broadcasting industry opens upon a
nation-wide advance into the UHF spectrum
he helped pioneer, the paradoxical John Hud-
son Poole shows his continued belief in AM by
creating a brand new 10 kw daytimer —
KBIG — to service Southern California on
740 kc.
Indicative of Mr. Poole's fresh approach to
engineering problems, KBIG's transmitter is
located at Avalon, on Santa Catalina Island, 20
miles off Southern California's populous coast.
Station is scheduled to start operating in early
May.
Mr. Poole claims "Sea water conducts radio
waves over amazingly long distances, and the
10 kw AM transmitter will give 50 kw coverage
of the mainland."
Born in Detroit on Feb. 2, 1917, Mr. Poole
became a Californian 18 months later when his
father, Col. John H. Poole, a West Pointer and
career Army officer retired from service.
Early schooling was in Pasadena and Los
Alamos, N. M. (later the home of the atom
bomb), with two years in Gunnery School,
Washington, Conn., earlier the alma mater of
Robert Meeker. However, these two didn't
meet until 15 years later when Robert Meeker
Associates became KBIG's national represen-
tatives.
It was in school at Los Alamos that Mr.
Poole was hard bitten by the radio bug. At
14 he became a ham operator. It remains his
hobby today.
Graduating Gunnery School in 1937 Mr.
Poole enrolled in University of California at
Los Angeles, and about this time, also earned
his FCC commercial radio telegraph operator's
license. At this time he became imbued with
a burning urge to channel his future into the
electronics field. He left college in 1938 to
enter R.C.A. Institutes in Chicago and com-
pleted a course in practical radio engineering.
By this time, young Mr. Poole held the high-
est licenses issued by FCC for all classes of
radio station operation. He has kept them up
to date by constant service and renewals.
Three months after Pearl Harbor, Mr. Poole
(Continued on page 90)
Page 54 • April 21, 1952
BROADCASTING • Telecasting
for"Cementing International Relations"
". . . the New York multi-lingual station, faced
with the dual competition from radio and tele-
vision in the world's largest market . . . jumped
the gun on all of them by making its own unique
niche in establishing direct relationship with the
homeland in serving its 2,000,000 listeners. Here
was ample testimony that radio has its place,
and people with the know-how to maintain it."
VARIETY, April 9, 1952
AGAIN ... for the fifth time . . . Variety
honors WOV with its coveted Show-
management Award. In accepting this Variety
Award, and the challenge that goes with it,
we give further impetus to a policy of public
service in the belief that radio serves best
when it serves listeners and sponsors alike.
i
Representatives:
John E. Pearson Co.
730 FIFTH AVE., NEW YORK 19 • ROME STUDIOS; VIA di PORTA PINCIANA 4
ROADCASTING • Telecastin
April 21, 1952 • Page 55
VOA FUNDS CUT
Hope for Senate Aid
DESPITE the critical reversal in
the House, State Dept. authorities
are hopeful that sharp cuts in the
Voice of America program will be
restored in the upper chamber.
The International Information
Administration plans to appeal the
House action when its officials ap-
pear before a Senate Appropria-
tions subcommittee early in May.
Reasoning behind this hope is
the belief of department authori-
ties that the Voice has more friends
on the Senate side — among them
Sens. William Benton (D-Conn.)
and Karl Mundt (R-S. D.)— and
the knowledge that the broadcast-
ing budget traditionally has fared
better in the upper chamber.
The House, in effect, knocked out
$36 million-plus for five new over-
seas shortwave stations and two
seagoing transmitter projects (ac-
tually $20.5 million on the floor).
Additionally, it chopped overall
information funds from $133 mil-
lion to $85.5 million.
Two May Suffer
IIA authorities said that if the
cut is sustained, two of seven sta-
tions slated for completion this
year would be unable to begin op-
eration. Moreover, broadcasting
funds would be slashed to provide
for absorption of other operations,
including proposed Japanese pro-
gramming taken over from the
Army. New language projects
would be abandoned, too.
During House debate, it was the
understanding that VOA funds
would be cut back to fiscal '52 levels
— or about $19.8 million. Thus, the
actual amount would be substan-
tially less than this sum.
The twin death blows were deliv-
ered in the lower body by Rep.
Charles B. Brownson (R-Ind.) and
Rep. Thomas B. Curtis (R-Mo.)
whose amendments sparked a
heated debate on the '53 budget.
Congressmen took pot shots at
various phases of the information
program, but the chief criticism
was that VOA is not effective
propaganda — say, like Radio Free
Europe — and is too costly to the
taxpayer. Content of programs
also was savagely attacked. Con-
fidence was expressed, however, in
Dr. Wilson Compton, new IIA ad-
ministrator, and in radio and other
advisory committees.
On April 17 in a speech before
the Southern Pine Assn. of New
Orleans, La., Dr. Compton pre-
dicted that "if within a few years
we are able to complete these pow-
erful radio broadcasting and relay
installations, we will be able to
reach over 98% of the world's
population. . . ." Failure to carry
on a "vigorous offensive," he said,
would "invite calamity."
But he added, perhaps wistfully:
"Whatever Congress' final decision,
we will get along. I am more in-
terested in our doing a good job . . .
than in complaining because it did
not appropriate more." Dr. Comp-
ton's speech was prepared before
the House wielded its big axe.
Be *Radio-Wise!
Gel extra power bt
silt Y?ur $a,es "»•*■
««9e through "Per-
sor.al.ty Selling" 0„
R«hall Stations
ADIOS TOP
• AUDIENCES • MARKETS
• PERSONALITIES
Reach your listeners through these
Independent Stations that give
them what they want to hear —
News . . . National & LOCAL
Sports . . . music and other enter-
tainment features.
(a)
cw
(b)
!O0O W. BECKLEY, W. VA. ' 620 KC.
JOE RAHALL, PRESIDENT
National Representatives
(a) WEED & COMPANY • (b) THE WALKER COMPANY
RAHALL STATIONS
front office
Mr. Harris
N. Y., appointed station representative for
DW. WHITING, assistant sales manager, KTTV (TV) Hollywood,
named sales manager. He succeeds FRANK KING who trans-
* ferred to KECA-TV Los Angeles in similar capacity. JOHN R.
VRBA, KTTV promotion manager, named to newly created post of na-
tional sales manager.
JOHN ALTEMUS, CBS-TV Spot Sales, N. Y., to sales staff of WCAU-TV
Philadelphia.
GEORGE W. CLARK, Chicago, station representative firm, appointed by
WNAM Neenah-Menasha, Wis.
J. RUSSELL McELWEE Jr., salesman, WIS Columbia, S. C, named sales
representative in North and South Carolina for that station, WSPA
Spartansburg, S. C. and WIST Charlotte, N. C.
ALLEN PARR, program manager, CBS-TV New York, transfers to
Hollywood program department as business manager, effective early May.
MURRAY ROBERTS, ReissAdv., N. Y., to sales staff, WWRL Wood-
side, N. Y.
L. D. GOOD, salesman, Portland (Ore.) Oregonian, to KPOJ there as
account executive.
MARION R. HARRIS, account execu-
tive, Don Lee Broadcasting System
Hollywood, named manager, KGB San
Diego, Calif. He succeeds WILT GUN-
ZENDORFER who transfers to KHJ-
TV Hollywood as manager of opera-
tions. .
HENRY T. SJOGREN, divisional con-
troller of NBC, and ROBERT R. COS-
NER, controller of Stewart- Warner
Electric Division, elected to member-
Mr. Gunzendorfer ship of National Controllers' Institute.
JOHN E. PEARSON Co.
WAKE Greenville, S. C.
BRANHAM Co., station representative firm, moves Chicago office to 360
N. Michigan Ave.
LIBERTY BROADCASTING SYSTEM, Hollywood, moves to 6253 Holly-
wood Blvd. Telephone is Hudson 2-7471.
PaHonaU • • •
KEITH KIGGINS, former ABC vice president and until recently half-
owner of WIKK Erie, now living at La Jolla, Calif., where he plans to
make his home. . . . JUNIE ZOLP, salesman, NBC-TV Chicago, elected
president of NBC Athletic Assn., employes' social group. . . . DOROTHY
LEWIS, coordinator of U. S. station relations for United Nations Radio,
presented achievement plaque by New York alumnae chapter of Theta
Sigma Phi, national fraternity for women in journalism.
BENEDICT GIMBEL Jr., president-general manager, WIP Philadelphia,
vacationing in Miami. . . . AUSTIN E. JOSCELYN, director of opera-
tions, CBS Radio, Hollywood, elected to board of directors of Hollywood
Chamber of Commerce.
LOREN B. STONE, manager, KBRO Bremerton, Wash., elected chair-
man of Washington State Advertising Commission, public service
agency created to advertise state's resources and recreational advantages.
. . . WARD D. INGRIM, executive vice-president, Don Lee Broadcasting
System, and DONN B. TATUM, director of television, ABC-TV Western
Division, elected to board of directors of Hollywood Chamber of Com-
merce MORT SILVERMAN, general manager, WMRY New Orleans,
appointed to members council and publicity committee of city's Chamber
of Commerce.
JOHN F. PATT, president of WGAR Cleveland, WJR Detroit and KMPC
Los Angeles, grandfather of boy, James Patt Thompson. . . . FLOYD
FARR, general manager, KEEN San Jose, Calif., elected member of
Santa Clara County Fair Assn. . . . JAMES D. SHOUSE, chairman of
the board, Crosley Broadcasting Co., Cincinnati, named chairman of city's
Summer Opera Assn. . . . WALTER HAASE, general manager, WDRC
Hartford, appointed director of public relations for civilian defense group
in Wethersfield, Conn. . . . DAN PARK, general sales manager of WIRE
Indianapolis, named chairman of governor's radio committee for the
Indiana Council of Children and Youth.
Page 56 • April 21, 1952
BROADCASTING • Telecasting
THE GEORGIA PURCHASE
ATLANTA
WAGA
5000w 590kc
CBS
EORGIA
MACON
WMAZ
1 0,000 w 940kc
CBS
SAVANNAH
WTOC
5000 w 1 290kc
CBS
the TRIO offers advertisers at one low cost
• concentrated coverage • merchandising assistance •
listener loyalty built by local programming • dealer loyalties
... IN THREE MAJOR MARKETS
I
represented
individually and | T H E KATZ AGENCY, INC.
as a group by
IEI Till • ClICASe • IETIIIT • ATLANTA • DALLAS • KANSAS CUT . 10$ ANSEL fS • SAN FIANCISCO
BROADCASTING • Telecasting
April 21, 1952 • Page 57
Eight Bells, All's Well
(Continued from page 29)
the value of radio advertising,
rightly placed and rightly used, as
Smith & Bull insisted, within a
matter of three months. We had
contracted for this time for a year.
We were now ready to expand it.
Our next step was to be non-net-
work time on the larger network
stations. When one of these was
approached, we were told that our
business — finance — made us unac-
ceptable as advertisers. A few loan
companies had a number of years
before fallen into disrepute. Their
poor reputations were still remem-
bered.
We might have had satisfactory
results for the same dollars spent
with small local independent sta-
tions who took no such stand. How-
ever, we felt strongly that public
education was indicated. This
seemed the place to begin.
A company loaning money with
which to buy a stove is operating
on the same business premise as
the company which sells the stove.
In order to stay in business, the
stove merchant must have a mark-
up sufficient to return a profit.
And for the same reason, a
finance company must also have
a markup on its merchandise,
which is money. The one major
difference is that the purchaser of
the stove is usually not aware of
the sum he pays over the dealer's
cost. But when he borrows money
to pay for that stove, he knows
exactly what that money costs him
because he pays a fixed and stated
rate of interest.
The station manager accepted
this logic the moment it was voiced
with: "You know, I never thought
of it that way before, but you're
right."
With the time we bought and
the continued careful policing of
copy, it soon became evident that
radio was a highly valuable ad-
vertising medium for a finance
company. Others in this field began
to follow us onto the air.
And that our copy was well
thought out and effective was at-
tested by the fact that some of our
competitors picked it up verbatim
with only change of name and
address of the advertiser instead
of ours.
The ship's bells, however, did re-
main individual since a maritime
theme was not adaptable to the
name of any company other than
Seaboard.
After testing radio for a year in
the Los Angeles area we began to
work our way up the coast with
extensive time purchased on sta-
tions in Bakersfield, Fresno, Mo-
desto, San Jose, Oakland and then
San Francisco. From there we ex-
panded to Portland and Seattle and
fanned out East and South.
In 1939 we sponsored our first
program — the 8 p.m. news with Pat
Bishop on KFI Los Angeles. The
15-minute program was introduced
with the by then familiar ship's
bells and theme line "Eight bells
and all is well."
At about the same time, we also
contracted for an 8 a.m. newscast
on KMPC Los Angeles, with Frank
Hemingway at the microphone. And
as the "eight bells" reached even
the newsboy level of penetration
with a program aimed primarily
at adult audiences, Mr. Heming-
way's imitations a few years later
of such war criminals as Hitler,
Mussolini and Hirohito, became
subjects for popular imitations
among news carriers of all ages,
both literally and figuratively.
Our third sponsored newscast
series was over KSFO San Fran-
cisco, with Brooke Temple report-
ing 15 minutes of news at 8 o'clock
each morning and evening. These
programs were followed by others,
Seaboard Finance presenting such
personalities as Singin' Sam, Elton
Britt and the Squeakin' Deacon.
Fan Mail Flowed
At this point in our radio pro-
gramming, it would be needless „to
say again that we were quite sold
on the benefits of air advertising.
But our experiences with the
Squeakin' Deacon, as an example,
revealed a secondary benefit to be
gained from employing a radio
personality.
The Deacon's fan mail, as did
that of the other radio personali-
ties, came in in bales. The Deacon
had a unique relationship with
members of his audience. After
taking his recommendation to con-
sult Seaboard Finance Co. in time
of financial need, they reported
back to him on just how the whole
thing was done.
Through thousands of letters
which came to him, we were able
to analyze, with the same thor-
oughness that we had applied
earlier in our radio copy, our
method of client relations. Some-
times we basked in the glow of
compliments and in other instances
— well, we made changes in our
mode of operation.
KSFO, without interruption, has
been for more than 10 years, and
still is, giving San Franciscans
their morning and evening news
with Seaboard the sponsor.
Our other West Coast sponsored
programs have ceased for varying
reasons, and at present we have
concentrated our radio budget on
spots. This does not, however,
mean that this will remain our
established policy.
Effective radio advertising, like
good radio reception, is never
static, we've learned.
Seaboard has never bought net-
work time, though we have long
since been extensive national radio
advertisers. Rather, we have con-
fined our time buying to a local
basis, and believe our reasoning is
correct as it applies to us, though
this too could change.
We consider Seaboard's 150
offices throughout the country to
be offices for those communities,
and in no way branches of a large
concern. The complete structure
of these offices and their methods
of conducting business are in each
instance adapted to the community
in which it is situated. There-
fore, it only follows logically that
advertising should likewise be in-
dividualized on the local level.
A healthy portion of Seaboard's
advertising dollar today goes for
radio time. In some communities
we spend as much as 80%. In other
communities, because of checked
results, we have found it neces-
sary to apportion the budget
differently.
Some areas in which there are
Seaboard offices are under-station-
ed area-wise. In others, by careful
check, we have established that re-
sulting penetration has indicated
that our advertising dollar is best
spent if it is budgeted for a variety
of mediums.
Over the nation, however, radio
stations in ever increasing num-
bers are receiving the lion's share
of our advertising since those
initial purchases of time signals in
Los Angeles in 1937.
Our current radio and television
budget is between $250 and $300
thousand.
In addition to West Coast radio
and our Los Angeles television,
Seaboard has spot schedules going
on stations in some 15 other
markets. They include the South,
Mid-West and East Coast.
Television as a medium for us
is today in the same testing stage
as was radio at the turn of 1938.
Smith & Bull, still our advertising
agency, is placing TV spots for
Seaboard in Los Angeles, and keep-
ing careful records of the traceable
returns from them.
Courtship Period for TV
When we have established to our
own satisfaction its place in our
advertising plans, as well as types
of program best suited for us, Sea-
board intends to test TV in other
cities.
In all honesty, we feel that with
television we are in what could be
called courtship period. We'd like
to learn whether or not we are
compatible with this newcomer be-
fore we become engaged — or in
other words, sign time contracts.
Our first impression of the
medium is good, but we still don't
feel we are sufficiently well ac-
quainted with the potential of the
medium to branch out further at
present. Our friendship with ra-
dio, however, is based on a long-
time intimacy.
In fact a cycle in Seaboard's
radio advertising was completed
last September in one of our
downtown Los Angeles offices.
A young man, expecting his first
child, applied for a loan to finance
hospitalization for his wife. As
credit reference in addition to his
job, he gave Seaboard Finance Co.,
although he said he had never be-
fore been a borrower.
In February 1940, he rammed
his bicycle through the panel of
(Continued on page 60)
a million dollars worth of talent for
$40 to $57.50 a month
based on advertising rates
the
song
spinners
The Song Spinners are fea-
tured on such top TV pro-
grams as Show of Shows, We
the People, and the Victor
Borge Show. They rocketed to
fame with their own AM pro-
grams on ABC and Mutual
and made sixty Community
Sing films for Columbia.
This versatile singing group
is the latest star attraction to
join the
SESAC Transcribed Library
which includes Jazz, American Folk, Band, Concert, Hawaiian,
Barbershop, Novelty, Religious, and Latin-American Music.
SESAC, Inc. 475 Fifth Avenue New York 17, N.Y.
Page 58 • April 21, 1952
BROADCASTING • Telecasting
MONTHLY REPOR
Highlighting Significant Facts about Bituminous Coal
ELECTRIC FURNACE METHOD OF STEELM AKING.
Electric furnaces which, in a single operation, can reduce beneficiated iron ores to steel
are now receiving new and intensive study by research engineers. They would take the
place of the traditional coke oven and blast furnace steps in today's conventional type of
open hearth operation. Electric furnaces may offer the steel industry a way to expand its
capacity with far less capital investment than required by present methods. The coal
industry is directly concerned, too, because electric furnaces in steelmaking would create
new demands for electric power, which in turn mean more coal.
CURRENT TREND IS TO COAL FOR STEAM GENERATION.
Technical trends reported by Power Magazine indicate that pulverized-coal firing still
dominates utility practice and that in industrial and institutional plants there is a signifi-
cant rise in choice of stokers and pulverized fuel systems. "For boilers of 50,000 lbs. per
I hr. and over," Power reports, "use of stoker firing has doubled and pulverized-coal firing
quadrupled" in industry, exclusive of the electric utilities. These facts come from Powers
recent survey of steam plants in the U. S., representative of design and construction work
in progress in 1951 and early 1952.
COAL COMPANIES DOING BIG JOB IN LAND RECLAMATION.
More than 100 thousand acres of marginal land underlaid with coal have been reclaimed
by the nation's surface coal-mining companies. Before the mining operation much of this
land was too hilly for plowing, or too poor to support crops. But after mining, this re-
claimed land is given new usefulness. This land now supports young hardwood and pine
forests, clover, alfalfa, grasses and other foliage crops and is dotted with artificial lakes
stocked with fish.
COAL COMPANY GIVES $10,000 FOR MINER'S SUGGESTION.
Recently a foreman in one of America's coal mines won a ten-thousand-dollar prize from
his coal company for a suggestion that substantially raised production. He solved a
problem involved in conveying coal from the working face by devising a method that
avoids the shifting of heavy equipment and the removal of roof supports. His method
saves two-thirds of the time formerly required and greatly increases the amount of coal
produced by each shift.
If you have any questions about coal or
the coal industry, your inquiry to us will
receive prompt reply.
BITUMINOUS COAL INSTITUTE
A Department of National Coal Association
320 Southern Building, Washington, D. C.
BROADCASTING • Telecasting
April 21, 1952 • Page 59
y
Eight Bells
(Continued from page 58)
glass in Seaboard Finance Co.'s
entrance door when his bicycle belt
jammed on the seventh ring and
he looked doAvn to adjust it. He
offered to pay for the damage.
When it came to terms it appeared
that sum involved would be a life-
time obligation for him. Best he
could do, he said, from his paper
route, was 50<? a week.
As it turned out, the manager
of this office had boys of his own,
and anyway the glass was insured.
The expectant father thought
this should be proof of character
and willingness to repay his debts.
So did the interviewer to whom
he told his story. We also thought
that it was additional proof, if
more were needed, of the value of
radio advertising today even if the
most effective penetration in this
instance had occurred 12 years
earlier.
The young man said that in the
intervening years, each time he
heard our ship's bell insignia on
the air, he had had in the back of
his mind that if he ever needed to
borrow money, Seaboard was the
place to come.
And that is exactly the point of
view among listeners that we have
always aimed for with our radio
copy. _
POWER increase from 250 w to 1 kw
has been announced at CJEM Edmund-
ston, N. B.
Present at signing of baseball contract are (seated, I to r) Jose Ramon
Quinones, president of Puerto Rican Network; Messrs. O'Meara and
Saba, McCann-Erickson; (standing, I to r) Jose Ramon Diaz, network
sportscaster ; Mr. Hull, and Miguel Angel Torres, sports announcer.
FLOOD
News Coverage, Relief Aid
Are Given by Radio, TV
COMPREHENSIVE coverage of the midwest floods was provided Ameri-
cans last week as a public service by radio and television networks and
local stations alike.
NBC sent newscaster Morgan Beatty to the scene at 6:30 a.m.
Wednesday as a passenger on the
Presidential plane's special flight
over the devastated Omaha area.
Mr. Beatty's reports, aired via
WOW Omaha, were broadcast on
his regular 7:30 and 11:15 p.m.
network broadcasts.
Other special radio reports pro-
'l&tt&eA. RADIO STATION
*C. E. HOOPER, Inc.
f D B J
59.0
69.2
71.9
64.0 T l
Get the entire story from
FREE & PETERS
<$>
duced by NBC included two eye-
witness descriptions on News of
the World, one of which was taped
from a plane flying over flooded
areas. Further accounts were com-
piled for a special all-flood 15-
minute broadcast at 11:30 p.m.
Monday, narrated from New York
by Vic Roby. On-scene coverage
was effected through KELO Sioux
Falls, S. D., as well as WOW.
NBC television carried three un-
scheduled reports from Omaha
Monday, Tuesday and Wednesday,
with a full 15-minute description of
the disaster compiled for a special
telecast Thursday evening.
CBS Radio was among the ear-
liest to give attention to the disaster
by broadcasting a 25-minute wrap-
up April 13. Complete reports were
broadcast from Omaha — via KFAB
there — Sioux City and Des Moines.
Many CBS Radio newscasts
featured pickups from Omaha as
early as Monday, with Douglas
Edwards and Edward R. Murrow
broadcasting their regular pro-
grams from the flood area the last
several days of the week. CBS Ra-
dio capped its week with a report
Friday via WCCO Minneapolis by
James T. Nicholson, executive vice
president of the Red Cross.
CBS-TV reports of the Missouri
River overflow were narrated by
Mr. Edwards, directed by Don Hew-
itt and produced by two CBS-TV
sound-camera crews. Like his ra-
dio reports, Mr. Edwards' TV
broadcasts also originated from
Omaha Wednesday and Thurs-
day.
Highlights of the ABC radio cov-
erage included reports to Tom Ca-
sey in Chicago on the Missouri-
Mississippi river system from Vir-
gil Sharpe of KOIL Omaha and an
appeal by Rep. Karsten of Mis-
souri to turn flood control over to
ISLAND NETWORK
Signs Baseball Contract
CONTRACT covering the broad-
cast of major league baseball and
Puerto Rico's professional league
games was signed last week be-
tween the Puerto Rican Network
Inc., San Juan, and the McCann-
Erickson office located in that city
for two of its clients, R. J. Rey-
nolds Tobacco Co. and Blatz Brew-
ing Co.
Network officials report the con-
tract represents, the largest radio
program package in the history of
island radio. Broadcasts, co-spon-
sored by Blatz beer and Camel
cigarettes, began April 16 with the
opening game of the New York
Yankees, to which exclusive broad-
cast rights were obtained for
Puerto Rico. All Yankee games will
be relayed direct from the ball
park for broadcast on WAPA San
Juan, WPRP Ponce and WORA
Mayaguez.
Upon termination of the major
league season, contract calls for
airing of home games of the San
Juan Senators and the Ponce Lions,
both Puerto Rican teams. .
Details for the national and local
baseball coverage were completed
by Harwood Hull Jr., network's
general manager; Theodor Saba,
San Juan manager of McCann-
Erickson, and Don O'Meara, local
radio director for the agency.
the Federal Dept. of the Interior.
ABC radio's Headline Edition
and the later News of Tomorrow
both stressed the flood results
throughout the week, providing
such particulars as details of Red
Cross work by the director of the
New York chapter and a business
analysis of flood havoc by the mid-
west editor of Business Week.
ABC television audiences saw
pictures of the floods at Pierre,
S. D., Sioux City, Iowa, and Om-
aha— plus screen documentation —
on such programs as John Daly
and the News and Nightcap News
with Dorian St. George.
Mutual, which had kept pace
with other networks' news bulle-
tins of flood damage, was cleared
by week's end for any public serv-
ice announcements within the suc-
ceeding 10 days that pertained to
the flood relief for victims.
Locally, WOW Omaha made one-
to-ten-minute tape recordings along
the river at disaster points, aver-
aging about 18 a day, with 35 news-
men, announcers and engineers op-
erating from the station's news-
room, while more news was being
picked up from 125 other newsmen
along the river. WOW personnel
picked up the flood in North Da-
kota, following it with airplanes,
autos, a helicopter and telephone.
KOWH Omaha was broadcasting
24 hours daily and said it would
maintain the schedule until the flood
crest reached the Omaha-Council
Bluffs area and the clean-up be-
gun. During the first part of the
flood the station recruited trucks
and drivers to evacuate families
from the potential flood area.
■ MM M^ MJMk M Established 1924 . CBS Since 1929
Ufl fill I AM . 5000 WATTS . 960 KC g
IIK I FM . 41.000 WATTS • 94.9 MC /|f—
■ ■ IF W0W ROANOKE, V A . fgfjL^
Owned and Operated by the TIMES-WORLD CORPORATION
FREE & PETERS. INC., National Representatives N^ ^
Page 60 • April 21, 1952
BROADCASTING • Telecasting
Don't overlook F.M.
You're working in the city. Turn on your radio. Listen to one of
your AM commercials. It's coming through, clear as a bell, from
that big transmitter nearby. Sounds fine, doesn't it?
But there are many places in the country where that commercial
of yours can't be heard at all — even though it's broadcast from
an AM station right in the neighborhood.
For in many places "radio climate" is such that the AM signal
is torn to pieces by static, garbled by interfering "crosstalk." The
folks you're trying to sell can't hear your message at all.
FM solves that problem for you in many areas. FM is clear as a
bell whatever the "radio climate." So in making your time sched-
ules—Don't Overlook FM.
NOTE: During its recent spot radio
campaign on Zenith Hearing Aids,
Zenith used separately keyed spots
on FM and AM stations in many cities.
In several cases, returns from FM
outnumbered those from AM.
In others, FM was — on the basis of
cost per inquiry — the best broadcast
buy. Here's real proof of the
growing importance of FM!
ZENITH RADIO CORPORATION • Chicago 39, Illinois
BROADCASTING • Telecasting
rgNITH
•LONG DISTANCE* RADIO
and TELEVISION
April 21, 1952 • Page 61
EXPORT AD MEET
Slated May 8 In New York
RADIO and television are sched-
uled for consideration by members
of the Export Advertising Assn.
when they hold their fourth in-
ternational convention May 8 at
New York's Plaza Hotel.
Fernando Eleta, owner and man-
ager of Radio Programs Con-
tinental, Panama City, will discuss
"What's Wrong with Radio in
Latin America," and Roger Pryor,
vice president of Foote Cone &
Belding, will tell the group "What
To Look Out For" in TV. Both
are scheduled to speak during the
one-day convention's morning ses-
sion under chairmanship of Shirley
Woodell of J. Walter Thompson Co.
air-casters
Suit Names CBS
SUIT for $1,350,000 damages has
been filed against CBS in Los
Angeles Superior Court by Bill
Anson, KFWB Hollywood disc mc.
Charges listed in the action are un-
fair competition, infringement of
common law copyright and breach
of contract. The suit alleges that
the CBS Radio and TV program
Songs For Sale is identical in na-
ture as Mr. Anson's Song Jury and
Music Is My Business which he
had on radio and television respec-
tively.
JACK NELSON, formerly with Er-
win, Wasey & Co., N. Y., to.
WAYZ New Haven, Conn., as con-
tinuity chief and director of promo-
tion.
TOM GEORGE, WOR New York, to
W C 0 L Columbus,
Ohio, for daily
Inquiring Reporter
show.
JACK FRAZIER,
sales manager for
Cincinnati district
of Post Cereals,
division of General
Foods Corp., to
WLWT (TV) that
city, in merchandis-
Mr. George ing department.
GENE NORMAN,
KNBH-TV Hollywood disc m.c, to
KHJ-TV that city for daily two-
hour program.
STAN EDWARDS to announcing staff
of CHUM Toronto.
DR. ROY K. MARSHALL, educational
director, WFIL-AM-FM-TV Philadel-
phia, to receive award from Temple
U., that city, on April 23 for "con-
tribution to education through the
media of radio and television. . . ."
ROY MAYPOLE, special events re-
porter and m.c, KTTV (TV) Holly-
wood, made an honorary chieftain of
United Scottish Societies as "outstand-
FINAL TELEVISION
ALLOCATIONS REPORT
Limited Quantity Available
Every word of the original FCC 600-plus page
document has been reprinted by Broadcasting •
Telecasting. If you're a subscriber, you get
one copy. Additional working copies are $3.00
— and they're going fast.
Carefully indexed and easy to read, this book
contains all the 2,053 TV assignments in 1,291
cities, educational reservations, assignment prin-
ciples, directional antennas, power and more.
Send $3.00 in check or money order for each
copy desired.
ORDER EXTRA COPIES NOW-
BROADCASTING-TELECASTING
Notional Press Building
Washington 4, D. C.
Send me copies of the Final
Television Allocations Report at $3.00
per copy.
□ M/O, check
a Bill me
Organization
Address . .
City
ing television personality of Scottish
descent."
BURNIS ARNOLD, former associate
farm director, KVOO Tulsa, Okla., to
WHAS Louisville, Ky., as farm pro-
gram director.
PETER GRANT, WLW Cincinnati
announcer, awarded plaque for "out-
standing contributions to the growth
of art and music in Cincinnati" by
United Fine Arts Fund.
FLORENCE MELODY, program de-
partment, WWRL Woodside, N. Y.,
promoted to traffic manager.
BOB BYE, announcer, CKRM Regina,
appointed production supervisor.
KEITH McKENZIE, formerly of Seat-
tle Post Intelligencer, to continuity
staff of CHUB Nanaimo, B. C.
DON L. PIERCE, program director,
WRRF Washington, N. C, appointed
publicity chairman for Beaumont
County Fat Stock Show, May 2.
DUNCAN MILLER, Washington Eve-
ning Star, Washington, D. C, to
WWDC that city, as assistant to pro-
gram director. ST. GEORGE BRYAN,
Tufty News Bureau, joins station as
music librarian. JANE POWELL,
WARL Arlington, Va., to traffic de-
partment of WWDC.
RUSSELL C. MOCK, assistant direc-
tor of public rela-
tions for mid-west
district of Borden
Co., to W T V N
(TV) Columbus,
Ohio, as director
of public and com-
munity relations.
CARLTON HOW-
ARD FISHER joins
announcing staff of
K A F P Petaluma,
Calif.
DON BRADLEY,
WKAN Kankakee, 111., to announcing
staff of WJOL Joliet, 111.
JIMMIE KENT named chief an-
nouncer at WSIX Nashville. ROBERT
CHAUDOIN returns to staff as traffic
manager continuity chief.
GIL STRATTON Jr., who portrays
Jimmie Young on Columbia Pacific
Network Remember the Time, assigned
role in 20th Century-Fox feature film,
Monkey Business.
ROBERT HILL, announcer, CKRM
Regina, named program director re-
placing FRED LAIGHT who transfers
to CBC Winnipeg. T. L. HILL, CKRM
announcer, promoted to production
supervisor.
JOHN MINKOWSKY, supervisor, ac-
counting department, CBS Hollywood,
adds duties of comptroller.
JIM GATES, associate director, CBS-
TV Alan Young Show and George
Burns & Grade Allen Show, to KTTV
(TV) Hollywood as staff director.
CURT MARSHALL, WCRA Effingham,
111., to announcing staff, KFSB Joplin,
Mo.
GUY WILLIAMS, New York TV actor,
assigned role in Universal-Interna-
tional feature film, Bonzo Goes to
College.
GENE F. SEEHAFER, assistant pro-
fessor of journalism, U. of Minne-
sota, to CBS Chicago as market re-
search counsel.
Mr. Mock
JOHN H. BROCK, formerly district
manager of Libby, McNeill & Libby,
Columbia, S. C. territory, to WIS that
city, as merchandising manager. New
announcers at station are CHARLES
MELTON and ART TATE. FRANCES
BROCKINGTON named music li-
brarian replacing RAYE RICE who
resigns to be married.
CAROL CUBINE to continuity staff,
WPTF Raleigh, N. C, replacing
PEGGY DEAN who has resigned.
JOHN WRISLEY, program director,
WFGM Fitchburg, Mass., father of
girl, Kathleen.
LYLE WHITE, assistant production
supervisor at ABC Chicago, and
MARY LAGEN, former ABC recep-
tionist, were married April 5.
BILL HUFFMAN, WLWT (TV) Cin-
cinnati producer, and DL.LEAN MAR-
TIN, station vocalist, will be married
June 14.
RICHARD QUEEN, continuity direc-
tor, KFSB Joplin, Mo., father of girl,
Kristin Ann. SAM BABCOCK, sta-
tion's chief announcer, father of girl,
Lisa Louise.
BUD WILSON, disc jockey, WKBR
Manchester, N. H., father of girl,
Debra Louise.
GLENN BAMMANN, WGAR Cleveland
sportscaster, father of boy.
JACK SIMPSON, sports director,
WSIX Nashville, named station's news
editor in addition to present duties.
RULON BRADLEY, news editor,
KUTA Salt Lake City, to KSL that
city, in same capacity.
RON FRASER, press and information
director, CBC Toronto, on sick leave
for one month.
ARTHUR E. PATERSON Jr., director
of public affairs, WHLI Hempstead,
L. I., to WOR New York, on news
staff.
J. S. VANSICKLE, KWKH Shreveport,
La., news director, father of boy,
James.
PUBLICISTS Guild has voted to in-
crease dues at general membership
meeting in Hollywood. Averaging
raise of one-third in the several
classifications, senior members, now
paying $18 per quarter, will pay $24;
apprentices, now paying $4 per quar-
ter, will pay $5.33.
C H N S
HALIFAX NOVA SCOTIA
A CAPITAL Station
In A CAPITAL City gets
You CAPITAL Results!
Ask
JOS. WEED 4 CO.
350 Madison Ave., New York
P.S. We now have our 5000 Waft
Trontmitter in operationl
Page 62 • April 21, 1952
BROADCASTING • Telecasting
FIRE PREVENTION
WOWO, WSJS Get Medals
WOWO Fort Wayne, Ind., and
WSJS Winston-Salem, N. C, were
announced last week as radio win-
ners of the National Board of Fire
Underwriters' gold medal awards,
given annually to a radio station
and a daily and a weekly news-
paper for outstanding public serv-
ice in increasing fire prevention.
In announcing the double-broad-
casting ward, Lewis A. Vincent,
general manager of NBFU, said
two gold medals were granted in
■j-adio this year to resolve a tie,
first since inception of the medals
in 1941.
Noting that both stations had
done "an outstanding job in point-
ing up fire safety programs," Mr.
Vincent praised WOWO, gold
medal winner in 1949 and recipient
of honor citations in 1945 and 1947,
for its extensive fire prevention
programming. WSJS' broadcasting
highlight was frequent airing of
tape recordings made while local
firemen inspected Winston-Salem
homes.
Honor citations went to WEOA
Evansville, Ind., for Fire Fighters'
Quiz, directed to a school-age audi-
ence; to KANS Wichita, Kan., first
place winner the past two years,
for "stimulating fire safety
throughout its listening area" ; and
to WHO Des Moines, Iowa, which
received an honor citation in 1947,
for a special series broadcast dur-
Conf erring on gold medal, awan
presented by NBFU to WOWO and
WSJS are (I to r) Mr. Kaland,
Mr. Sether and Mr. Posner.
* * *
ing Fire Prevention Week and for
contests in rural schools on fire
safety.
Judging the 19 entries were Wil-
liam Kaland, program director,
WNEW New York; Sam Posner,
DuMont Television Network's as-
sistant program administrator, and
Seymour Siegel, director of New
York's Municipal Broadcasting
System (WNYC).
Other entrants were WSB
Atlanta; WLS Chicago; WHK
Cleveland; WDSC Dillon, S. C;
KDLA De Ridder, La.; WTAC
Flint, Mich.; WNGM Moberly,
Mo.; WNBC New York; WDBO
Orlando, Fla.; KPOJ Portland,
Ore.; KONO San Antonio, KSOO
Sioux Falls, WVPO Stroudsburg,
Pa., and WEIR Weirton, W. Va.
NATIONAL ADVERTISERS CD
LOCAL WITH WINS!
When national advertisers want to get their selling mes-
sage right down where consumers live and buy in the
metropolitan New York market, they use local radio.
That means WINS to a blue list which includes:
• Anacin
• Ballantine
• Bayer Aspirin
• Bell-Ans
• Bromo- Seltzer
• Carolina Rice
• Crosley TV & Radio
• Fry's Candy Bar
• Kirkman's Soap
• Ladies' Home Journal
• Manischewitz Wine
• Metropolitan Life Ins. Co.
• Pepto-Mangan
• Phillips Milk of Magnesia
• Rem
• TWA
• 20th Century- Fox
• Union Pacific
You can reach this market economically while it's listen-
ing, relaxed. Just buy . . . 1010 WINS ... it sells!
1010 WINS
50,000 watts
Day and Night . . . New York
CROSLEY BROADCASTING CORPORATION
BRAND NAMES
Two-Day Meet Held in N.Y.
FRANK WHITE, MBS president,
was reelected treasurer, and Barry
T. Leithead, president of Cluett,
Peabody & Co., N. Y., was elected
chairman of the executive com-
mittee for Brand Names Founda-
tion, when the merchandisers'
organization held a two-day meet-
ing in New York Tuesday and
Wednesday.
Other men prominent in broad-
casting and allied fields named
among the foundation's officers
were Don Francisco, vice presi-
dent of J. Walter Thompson Co.,
N. Y., listed among the new direc-
tors, and William O'Neil, presi-
dent of General Tire & Rubber Co.,
voted among incumbent directors
to serve until April 1, 1953.
Paul West, president of the
Assn. of National Advertisers, and
William B. Ryan, president of
BAB, were named by their respec-
tive organizations to serve for one
year on the foundation's board.
Frank M. Folsom, RCA president,
will continue to serve as an honor-
ary director, having previously
been elected a board chairman.
High point of the two-day event
was the granting of "Brand Names
Retailer of the Year" awards to
dealers in 16 different merchandis-
ing categories, with certificates of
distinction also distributed in each
group. Certificate in the depart-
ment store classification was won by
the William F. Gable Co., Altoona,
Pa., and accepted by its president,
George P. Gable, who is also presi-
dent of WFBG, NBC affiliate in
Altoona.
All delegates and their wives
were NBC breakfast guests Wed-
nesday— Brand Names Day — in the
Rainbow Room of the RCA Build-
ing. In welcoming the guests, John
K. Herbert, NBC radio vice presi-
dent and general sales manager,
accredited the sales efforts of local
merchants with making mass pro-
duction an economic possibility.
In a letter to breakfast guests —
published in a booklet of Brand
Names advertisers on NBC radio,
their programs, and their pro-
gram times — NBC President
Joseph H. McConnell reminded
the merchants that "Radio helps
you to sell brand-named products
to your customers." After the
breakfast, which included enter-
tainment by NBC's Bob and Ray,
the guests were taken on a tour
of the New York NBC radio and
television studios.
The Brand Names Foundation
meetings ended with dinner Wed-
nesday at which James A. Farley,
board chairman of the Coca-Cola
Export Corp., gave the keynote ad-
dress. Entertainment was provided
by cast principals from NBC-TV's
Your Show of Shows in an hour-
long Max Liebman production.
GENERAL FOODS Corp., New York,
will break ground for new general
offices on a 48 acre tract in White
Plains, N. Y., about July 1. Building
is scheduled for occupancy in the
spring of 1954.
BROADCASTING • Telecasting
Wilkes-Barre's Powerful
5000 Watt Station
OFFERS
ADVERTISERS
MORE
LISTENERS
34.1% HIGHER
AVERAGE % HOUR
RATING*
from 7 A.M. to 1 P.M.
THAN NEXT BEST STATION
*PULSE: NOVEMBER 1951
MORE
COVERAGE
in the
Wilkes-Barre
Metropolitan Area
(Pennsylvania's 3rd
Largest Market)
PLUS
Bonus Coverage
in 14 Surrounding
Counties
MORE
FOR YOUR
ADVERTISING
DOLLAR!
W/IK
980 KC AM-FM 5000 W (d) 1000 W (n)
A B C AFFILIATE
AVERY KNOOEMnc, Nat'l. Rep.
★ New York ★ Chicago ★ Los Angeles
★ Atlanta ★ San Francisco ★ Dallas
April 21, 1952 • Page 63
FRED A. LYMAN, manager of Al-
len B. DuMont Labs., N. Y., fac-
tory distributor branch, appointed to
newly formed post of national mer-
chandise manager of Receiver Sales
Div.
SIDNEY R. CURTIS, vice president
and general manager of Stromberg-
Carlson's Radio-Television Div.,
named vice president in charge of
government contracts. CLIFFORD J.
HUNT, general sales manager of
Radio-TV Division, promoted to gen-
eral manager.
R. J. McNEELY, sales director-mem-
ber of board of directors, Hoffman
Radio Corp., L. A., to Belmont Radio
Corp., Chicago (mfrs. Raytheon radio-
TV receivers), as western regional
sales manager, headquartered in L. A.
EMANUEL WEINTRAUB, manager of
commercial service department, CBS-
Columbia Inc., Brooklyn, promoted to
chief buyer of Arm's Military Pro-
curement program. HENRY E. HINZ,
senior project engineer of Admiral
Corp., to CBS-Columbia Inc., as chief
mechanical engineer.
J. W. RAHDE, Western Union vice
president and comptroller, named vice
president in charge of finance replaced
by W. R. DRUMMOND, his assistant.
HALSEY BARRETT, eastern sales
manager for Consolidated Television
Sales Inc., N. Y., father of girl, June
McDonald, April 12.
LORRAINE CHECKI named produc-
tion assistant with Robert Lawrence
Productions Inc., N. Y., TV film pro-
ducers.
allied arts
Open
GEORGE J. PAULUS, district sales
manager of southeastern states for
Raytheon Mfg. Co., Waltham, Mass.,
to Tele King Corp, N. Y., as regional
sales manager in same area.
LOUIS ARTIGUE, associated with
Wynn Rocamora, Hollywood (talent
agency), resigns to open own agency
at 8776 Sunset Blvd., that city.
RUSSELL L. DIETRICH, territorial
manager, Hoffman Sales Corp., L. A.,
transfers to Dallas as south-eastern
district manager.
SAM RHEINER, assistant to Sam
Spiegel, executive producer, Horizon
Productions, Hollywood (feature
films), appointed to labor advisory
board of IMPPA.
HOFFMAN RADIO Corp., L. A., ap-
points Sociedade Continental de Ex-
portacao, Sao Paulo, Brazil, as dis-
tributor.
GENERAL ARTISTS Corp., Hollywood
talent agency, moves to 9650 Santa
Monica Blvd., April 28.
RCA TUBE Dept., Camden, N. J. an-
nounces availability of flip type index
designed to place basic electrical and
mounting information on RCA tele-
vision and radio speakers at fingertips
of radio service dealers. Index can be
ordered through RCA electronic com-
ponents distributors.
The shocking full-scale
report on black-listing in
radio, television, and the
entertainment industries!
It investigates thoroughly
RED CHANNELS
COUNTERATTACK
The JEAN MUIR
Case and others
"Defamation as
a commercial
enterprise"
THE
JUDGES
JUDGED
including the statements of both
by MERLE MILLER for the American Civil Liberties Union
mm Foreword by ROBERT E. SHERWOOD
'A terrible exposure and indictment."— Virginia Kirkus
At all bookselle
STANDARD RADIO TRANSCRIP-
TION SERVICES Inc. signs DORIS
DAY, CBS Radio and Warner Bros,
singer, to exclusive contract for
Standard Program Library.
£(fiuijameni • • •
JENSON Mfg. Co., Chicago, announces
development of new high frequency
unit, RP-302, which makes 3-way sys-
tem from coaxial speaker or 2-way
from single unit direct radiator. Unit
improves realism of sound reproduc-
tion and provides "highs" from 4,000
cycles up extending range to limits of
audibility with extremely low distor-
tion.
HEWLETT-PACHARD Co., Palo Alto,
Calif., announces manufacture of two
new test sets for super high frequency
work. Model 624A SHF offers con-
tinuous frequency coverage over the
8,500 to 10,000 mc range. Set has
direct tuning and reading dials.
Model 623 SHF has overall frequency
range of 5,925 to 7,725 mc with operat-
ing frequency ranges determined by
klystron tube that is installed.
AMPLIFIER Corp. of America, N. Y.,
producer of Magnemite Recorders, an-
nounces manufacture of "Interviewer,"
battery-operated midget tape recorder
designed to simplify recording of in-
terviews and conferences. Unit meas-
ures 11% x 8Yz x 5V2 inches, runs 15
minutes on single winding and accom-
modates two hours of recording on
reusable 5 inch reel of standard %
inch wide tape.
"Technical • • •
LEO DeCONNICK, engineering staff,
WLWC Columbus,
Ohio, appointed
chief engineer at
KTMS Santa Bar-
bara.
RICHARD BECH-
ER, engineering
staff, WKAN Kan-
k a k e e, 111., to
WBBM Chicago, in
same capacity.
EDDIE BRAS-
LAFF, still camera-
man, CBS Radio,
Hollywood, resigns after 10 years to
freelance.
RODNEY CHIPP, engineering direc-
tor of DuMont Television Network,
addressed joint meeting of Chem-
istry Teachers' Club and Physics
Club of New York Saturday on "Tele-
vision Up-To-Date."
Mr. DeConnick
Canadian Tax Law
CANADIAN BROADCASTING
Corp. and other government-owned
corporations are to pay corporation
taxes henceforth, according to an
announcement of Canadian Finance
Minister Douglas Abbott at Ottawa
late on April 8. The new arrange-
ment is retroactive to Jan. 1, 1952.
Insofar as the CBC is concerned,
the ruling is academic, for the CBC
has been operating on a deficit in
recent years and now is being
granted an annual government sub-
sidy of about $5,000,000.
Mike
(Continued from page 10)
"come down" vs. "go down" as a
fitting subject for this innovation
in B«T features. . . .
By all means, let's do have more
articles on the vital subject of ad-
vertising copy writing. But let's
have articles of significance and
value . . . There must be more
B»T readers who can help improve
this heretofore neglected aspect of
the business.
Let us hear from them in B*T.
William A. Vaughn
Asst. Program Director
WFBM-TV Indianapolis
[EDITOR'S NOTE: The article to which
Mr. Vaughn refers, "Inviting Action in
Radio Copy" by Jack W. Laemmar,
B*T, March 31, was not intended as a
comprehensive study of copy writing.
It was the first of a series which will
appear periodically. And as Mr. Vaughn
suggests, others will be heard from.]
Policy Statement
EDITOR:
I wish I knew how many pounds
of P. I. deals we have carefully
filed in the wastebasket. I'd like
to know how many hours I have
wasted being sure that I'm not
throwing away a legitimate order.
I imagine the P. I. mailing lists
are made up from your Yearbook
[or] your Marketbook . . .
I wonder how many stations
would like to join me in making a
notation in our new listings that
would state plainly and unmistak-
ably "No P. I. accepted."
I'd further like that statement to
include everything except straight-
forward, legitimate orders. No "30
one minute spots for a one-half
hour rate." No payments in mer-
chandise, dollars per postcard, let-
ter, 'phone call or box top.
Would you include such data in
your listings if sufficient stations
requested it?
W. E. Bradford
Manager
KSST Sulphur Springs,
Texas
[EDITOR'S NOTE: Yes, if the number
of requests warranted it.]
GREENVILLE is
SOUTH CAROLINA'S LARGEST
METROPOLITAN AREA . . .
In EMPLOYMENT
GREENVILLE
Columbia
Charleston
45,056
26,718
24,277
S. C. Emp. Sec. Com., 1951.
MAKE IT YOURS WITH
F B C 5000 watts
NBC affiliate for the
Green ville-Anderson-
Spartanburg Markets
Represented by Avery-Knodel
Page 64 • April 21, 1952
BROADCASTING • Telecasting
!
RACE PROGRAMS
WHIM Asks FCC Opinion
DOES broadcasting a feature raee-
of-the-day — with a summary of
horse racing news and interviews
with celebrities of the sports
world about 6 p.m. — jeopardize a
station's license?
That, in essence, is what WHIM
Providence, R. I., has asked the
FCC.
The Commission's answer to this
may have a bearing on the entire
question of horseracing broadcasts
and upon the status of the 16 sta-
! vtions that were set for hearing be-
cause of horseracing programs
[B«T, March 3].
In a letter to the Commission,
WHIM pointed out that FCC's
statement at the time it renewed
WANN Annapolis' license created
doubt as to the propriety of any
kind of horseracing broadcasts.
WANN was on temporary license
for nearly a year while the FCC
considered how to deal with racing
programs. WANN discontinued the
broadcasts and was granted a re-
newal a few weeks ago [B*T,
March 3].
What WHIM wants the Commis-
sion to do is issue a declaratory
ruling on whether the broadcast-
ing of a feature horserace and a
summary of the results at the close
of the day is contrary to the rules.
The Providence station pointed
out that the programs proposed
"could not conceivably be of any
interest to bookmakers or their
patrons since the resume of the
day's racing would be presented
. . . after the tracks had closed"
for the day.
WHIM said in its letter that an
FCC ruling on the matter will have
"a vital effect upon the entire
broadcast industry" because many
stations throughout the country
have presented programs of the
type it proposes.
WHIM asked for the ruling
within the next two weeks so that
it could make appropriate arrange-
ments for carrying the daily fea-
ture at Narragansett Park at Paw-
tucket, R. I., three miles from
Providence. The season opens there
June 30.
Last month, the FCC put 16 sta-
tions on temporary license to de-
termine, at a hearing, whether the
stations are aiding gamblers by
airing odds, giving scratches, track
conditions, prices paid, etc. [B«T,
March 3].
Since then, a few stations have
been granted regular renewals
after notifying the Commission
that they had discontinued the
broadcasts before the notice was
received [B°T, March 10].
#GOOD NEIGHBOR7
KWBW Spots Aid Drive
POWER of radio spots alone to
win community support for a local
project has been demonstrated by
KWBW Hutchinson, Kan.
The Dragon Club of Hutchinson
Junior College sponsored a "Good
Neighbor Day" to "help a young
man who is helping himself."
Candidate chosen was a young
service station operator who had
been a polio victim as a child.
Verne Powell, assistant superin-
tendent, Hutchinson Recreation
Commission, wrote Mrs. Bess Wyse,
KWBW president: "The whole-
hearted and enthusiastic response
by KWBW has swept the city and
a tremendous amount of business
for Vernon Miller has resulted."
Mrs. Wyse explained the local
newspaper had been contacted but
turned the project down on the
basis that "it smacked of com-
mercialism." The promotion was
all done by radio.
"In one morning," added Mrs.
Wyse, "the gasoline distributor had
to fill the tanks at the filling sta-
tion three times because of our
radio spots."
MBA Meeting Set
MISSOURI Broadcasters Assn.
plans its annual spring meeting
May 5-6 at the Hotel Jefferson, St.
Louis, according to G. Pearson
Ward of KTTS Springfield, secre-
tary. He said BAB would direct
the first day's session, to be of
interest to sales departments and
representatives. BMI will present
a program clinic on the second day.
Both MBA members and non-mem-
bers are invited, Mr. Ward said.
\A/VAA^I will give you greater coverage
in the rich Central Pennsylvania Market with
the best CBS network and local programs. May
we go to work for you ?
"Most Powerful — Most Popular"
first with the finest
DAY AND NIGHT
Weed & Co. representatives
INSTITUTION ADS
Sen. Johnson Comments
CENSORSHIP was Sen. Ed C.
Johnson's reaction last week to a
controversial proposal made- on
Capitol Hill a fortnight ago that
newspapers might raise advertis-
ing rates as a means of dis-
couraging "extravagant" advertis-
ing [B«T, April 14, 7].
Sen. Johnson (D-Col.), who is
chairman of the Senate Interstate
& Foreign Commerce Committee,
said, "When the government starts
to tell the newspapers what kind
of advertising and how much of
it they can carry, it's moving to-
ward the day when it will seek
to control their news columns, too."
Suggestion for the raise in rates
was contained in a report released
by the Senate Small Business Com-
mittee on Newsprint headed by Sen.
Hubert H. Humphrey (D-Minn.).
However, Sen. Humphrey, who
has launched a drive to have so-
called "political" institution adver-
tising cut down, if not eliminated,
stated that the recommendation on
newspaper advertising rates crept
into the report through a staff
error and had been considered by
the committee but not approved.
Sen. Humphrey last week was
waiting for a reply from the In-
ternal Revenue Bureau to his query
on the whys and wherefores of
business firms deducting institu-
tional advertising as an expense.
Who's on First?
CAN coffee pour out of musi-
cal clock ? It wasn't that zany
a certain day in Api'il in
Albany, Ga., but almost.
Two top disc jockeys in town
did a quick switch. WGPC's
Bill Fowler moved his Musi-
cal Clock to competing sta-
tion, WALB, whose Bill
Bowick took over Mr. Fow-
ler's time slot with his Coffee
With Bill. Listeners were
agog, switched from one sta-
tion to another. But Messrs.
Fowler and Bowick were a
step ahead. They played
identical tunes throughout
the morning. Oh yes, the
date: April 1.
Benjamin Gottlieb
BENJAMIN W. GOTTLIEB, 66,
of B. W. Gottlieb Assoc., Philadel-
phia advertising agency, died April
10 of a heart attack. Mr. Gottlieb
was a former managing director of
the old Jewish World. He produced
and appeared on foreign language
programs over WDAS Philadel-
phia. Surviving are his wife, Bes-
sie W., a son, Maxim B., and three
daughters, Mrs. Ruth Brill, Mrs.
Sophie G. Cooper and Mrs. Jeanne
Elion.
• •without tone arm resonance
• That's what you get with the ver-
satile Gray Transcription Arms.
Take your pick: There's the new
specially designed— viscous damped
-Gray 108-B Arm for all speed, all
size records. There's the Gray 106-B
Arm assuring fidelity of tone for
every speed record. Both use GE or
Pickering Cartridges.
• For highest tonal quality and new
record reproduction from old rec-
ords, use Gray Equalizers— preferred
by leading broadcast stations.
• Remember — for professional
broadcast equipment. Gray shows
the way. Write for bulletins describ-
ing the above equipment.
RESEARCH
AND DEVELOPMENT CO., INC.. 598 HILLIARD ST., MANCHESTER. CONN
Division of The GRAY MANUFACTURING COMPANY —
Originators of the Gray Telephone Pay Station and the Gray AndoiraDh
BROADCASTING • Telecasting
1952 TELECASTING YEARBOOK ADDENDA
CHANGES and additions received after the 1952 Telecasting Year-
book went to press are included in the following list which also will
serve to correct some errors made in compiling the large volume. For
convenience, the information is arranged numerically by Yearbook
page number. At the end of this ★
addenda are three further changes
in the 1952 Broadcasting Year-
book addenda which was pub-
lished earlier [B»T, March 3].
Page
Page
Page
Page
23— Insert J. Harold Ryan as
vice president and treasurer
of the Fort Industry Co. sta-
tions.
45— Insert Joseph Brenner,
Prichard & Brenner, 321 S.
Beverly Drive, Beverly Hills,
Calif.
78— Add J. Harold Ryan, as vice
president and treasurer of
WAGA - TV Atlanta and
Glenn C. Jackson as manag-
ing director.
108— Add J. Harold Ryan as vice
president and treasurer of
WJBK-TV Detroit; Gayle V.
Grubb, vice president and
general manager, and Harry
L. Lipson, general sales man-
ager. Delete name of E. Hal
Hough and substitute Rich-
ard E. Fischer as program
director. Delete Robert
Striker as film buyer and
substitute Arthur MacColl,
as manager, film department.
Page 148— Add J. Harold Ryan as vice
president and treasurer of
WSPD-TV Toledo.
Page 174 — National representative of
KEYL (TV) San Antonio
should be listed as The Katz
Agency. Add J. Harold
Ryan as vice president and
treasurer.
Page 191— Wallach & Assoc., 1532 Hill-
crest Road, Cleveland, 18,
Ohio, makers of Allmetal
Sectional Discabinets and
Discabinet Cataloging Sys-
tem.
Page 224 — Insert Library Films Inc., 25
W. 45th St., New York 36,
N. Y. Tel.: Plaza 7-3450.
Paul N. Robins, president.
Services: Serials, features
and shorts for television.
Page 237— Insert: International Wrestl-
ing Films Inc., 9 S. Clinton
St., Chicago 6, 111. Tel.:
Andover 3-5337. Services:
Motion pictures for tele-
vision, with wrestling films
a specialty.
Page 238— Insert Kent Lane Inc., 716
E Gray Street, Louisville,
Ky. Tel.: Jackson 6304.
Services : Motion pictures
and slide films for industry
and television.
Page 241— Regent Pictures Inc., 729
Seventh Avenue, New York
19, N. Y„ Tel.: Plaza 7-8645.
Robert Pik, president. Serv-
ices: Production and dis-
tribution of motion pictures
for TV stations.
Page 279 — Add to listing for Buchanan
& Co. Inc.: John Hertz Jr.,
board chairman; William
Dasheff, executive vice presi-
dent; Joseph D. Dunn, vice
president; A. Grace Barrett,
secretary-treasurer; A. W.
Hill, assistant treasurer; W.
D. Christman, copy chief;
James Yates, creative direc-
tor; E. F. Moeller, media di-
rector and space buyer;
Anthony Calanese, produc-
tion manager; Roy Winkler,
and Don DeMarco, art di-
rectors, and Nat Strom, ra-
dio-TV director. Account
executives were listed as
Joseph Dunn, A. Grace Bar-
rett, Van MacNair (Louis-
ville, Ky.), John McEvoy,
William Boley, Albert Van
Brunt and George Richard-
son.
Page 281— Insert Gibraltar Adv. Agency
Inc., 17 E. 45th St., New
York 17, N. Y. Tel.: Murray
Hill 7-7896. Frances Scott,
radio and TV director;
Gloria Lubin, timebuyer;
Frances Scott, Earl G. Sch-
neidman and Charles J.
Basch III, account execu-
tives. Television Accounts:
Bonafide Mills Inc.
Page 285— Revise listing of Ruthrauff
& Ryan Inc., 405 Lexington
Ave., New York 17, N. Y.
Tel.: Murray Hill 6-6400.
Radio & TV Dept.: Willson M. Tuttle,
vice president-director; Tom
Slater, vice president-asso-
ciate director; Marshall
Grant, executive producer
of TV film; Grant Flynn,
business manager; Sidney
Slon, script editor and ex-
ecutive producer of Big
Town for TV; John Cole,
production manager; Robert
Steel, senior director; Nor-
man Mathews, film produc-
tion supervisor; Stewart
Garner, of the film produc-
tion unit; David Nyren, head
of talent and new program
development; Bernard Ra-
sumssen, network timebuyer;
Louis deMilhau, Canadian
liaison; Roland Howe, su-
pervisor of Arthur Godfrey
shows and assistant head of
talent and new program de-
velopment; Kay McMahon,
casting director; Bernard
Zwirn, publicity director.
Media Dept.: Dan Gordon, vice presi-
dent and media director;
Stan Schloeder, manager of
spot radio and TV timebuy-
ing; Herbert Claassen, Mal-
colm B. James, Sherwood
Heath, Orrin E. Christy Jr.,
timebuyers.
Chicago 1—360 N. Michigan Ave. Tel.:
Financial 6-1833. Norman
Heyne, vice president.
Hollywood 28—1680 N. Vine St. Tel.:
Hillside 7593. Tod Reed, vice
president and West Coast
manager.
Detroit 2—7430 Second Blvd. Tel.: Trin-
ity 4-2200. John Weiser, vice
president and manager.
Cincinnati 2 — Carew Tower. Tel.: Main
2413. John L. Magro, man-
ager.
This Summer
wherever you go
There's Radio
See Centerspread This Issue
ON THE AIR EVERYWHERE 24 HOURS A DAY
50,000 WATTS
OF
SELLING FOWEII
St. Louis 1—812 Olive St. Tel.: Main
0127. Oscar A. Zahner Sr.,
vice president and manager.
Dallas 2— Reserve Loan Life Bldg. Tel.:
V-4-4986. Roger Bacon, man-
ager.
Houston 2— Gulf Oil Bldg. Tel.: Char-
ter 4-1741. W. Van A. Combs,
manager.
Seattle 1— Northern Life Tower. Tel.:
Elliott 1572. Francis G. Mul-
lins, vice president and man-
ager.
St. Paul-Minneapolis— 2654 University
Ave., St. Paul. James R.
Randers, manager.
San Francisco 4 — 235 Montgomery St.
Tel.: Exbrook 4616. John L.
Harvey, vice president and
manager.
Toronto— 2 Toronto St. Tel.: Plaza
1515. Gordon Ralston, man-
ager.
Radio Accounts: Allied Florists S;
American Brewery Co., S;
Ampro Corp., S; Beltone
Hearing Aid Co., S; Chrysler
Corp., N-S; Comfort Mfg.
Corp., S; Consolidated Royal
Chemical Co., S; DL&W Coal
Co., S; DeMert Dougherty
Inc., S; Dwight-Edwards Co.,
S; Eastco Inc., S; De-Frost-
. O-Matic, S; Dodge Dealers,
S; Dr. Pepper Co., S; Elec-
tric Auto-Lite Co., N-S; Fehr
Baking Co., S; Frito NY Inc.,
S; Galveston-Houston Brew-
eries, S; Capitol-Frito Corp.,
Maryland, S; General Shoe
Corp., S; Griesedieck Brew-
ery Co., S; Hancock Oil Co.,
S; Hollywood Candy Co., S;
Lewis-Howe Co., S; Janney-
Semple-Hill Co., S; Kentile
Inc., S; Krey Packing Co.
Inc., S; Kroger Co., S; Lever
Bros., N-S; M & C Foods
Inc., S; Thos. J. Lipton Inc.,
US-S; Linco Products Dis-
tributing Co., S; Motorola
Inc., N-S; Arthur Murray
School of Dancing, S; Nal-
ley's Inc., S; Oshkosh B'Gosh
Co., S; Palm Beach Co.
(Goodall), S; Pharmacraft
Corp., S; Quaker Oats Co.;
Reddi-Whip Inc., S; Reliance
Mfg. Co., S; Morris B. Sachs
Inc., S; Jacob Schmidt Brew-
ing Co., S; A. E. Staley Mfg.
Co.; Sidney Weber Inc., S;
Wm. Wrigley & Co., S; J. F.
Goodwin Inc., S; So Good
Potato Chip Co., S; Sugar-
dale Provisions, S.
Page 287 — Insert Victor Van Der Linde
Co., 683 Fifth Avenue, New
York 22, N. Y. Tel.: Eldo-
rado 5-5185. Television Dept.:
Agnes Kingsley, director of
TV. TV accounts: Morgan-
Jones Kitchen Cottonn (S-R);
Farberware (S-R); Dolcin
Corp. (S), and Mattlage Sales
Corp. (S-R).
Further Broadcasting Year-
book Addenda:
Page 84— Address of KMJ - AM - FM
Fresno, Calif., should read
1559 Van Ness Avenue.
Page 91 — Eleanor McClatchy should be
listed as president, rather
than owner, of KFBK Sacra-
mento. Address should read
708 I Street.
Page 218— Substitute name of T. J.
Snowden Jr. as general man-
ager of WCPS Tarboro, N. C.
Goodwill Industries
RADIO and TV promotion will be
sought by Goodwill Industries,
which employed 18,000 handicapped
persons last year in repair of worn
out articles for resale, according to
Robert J. Enders Adv., Washing-
ton, representing Goodwill In-
dustries. A quarter-hour tran-
scribed show, 8:30 — USA, featur-
ing Kate Smith and Morgan
Beatty, plus transcribed spots and
a TV film showing work done by
the handicapped at Goodwill work-
shops, are to be distributed to radio
and TV stations all over the coun-
try. The campaign also will in-
clude live spots.
MEDIA CREDIT
Houston Meet Considers
CREDIT discussions will be led by
three credit managers of combined
media operations at the May 13
program of the newspaper-radio-
TV advertising media group of the
National Assn. of Credit Men's
Credit Congress May 11-15 at
Houston, Arthur F. Gerecke, chair-
man of the group and credit man-
ager of the St. Louis Post Dispatch
and KSD-AM-TV St. Louis, has an-
nounced.
Thomas McFarland, first vice
chairman of the combined media
group and credit manager of the
Milwaukee Journal and stations
WTMJ-AM-TV Milwaukee, will
head the discussion on "Cost of
Credit Departments and Efficiency
of Their Procedures," with partici-
pants including Stannard M. Butler
and Clarence W. Pierson, credit
managers of the Schenectady
(N. Y.) Union Star and the Min-
neapolis Star-Tribune, respectively.
Discussion on "Coast-to-Coast
Round-Up of Business Prospects
and Their Effect on Credits and
Collections" will be led by Robert
T. Holman, credit manager of the
Cleveland Press and WEWS-AM-
TV Cleveland, and credit managers
C. S. Hograth, Chicago Tribune;
Robert R. Gramm, Washington
Times-Herald; Clifford D. Scherer,
Houston Post; Gilbert W. Sites,
Los Angeles Times and KTTV
(TV) there, and Mr. Pierson.
"Credit Problems of Radio and
Television" will be led by Harry E.
Hull, credit manager of Detroit
News and WWJ-AM-TV Detroit
with participants including Paul F.
Benton, comptroller of KMO Ta-
coma-KIT Yakima, Wash., and Wil-
liam F. Budde, credit manager,
KWK St. Louis.
An afternoon panel discussion on
"Trends, Problems and Procedures
in Advertising Agency Credit and
Recognition" will be led by W. A.
Lightbody, agency credits and ac-
counts manager, Chicago Tribune,
with Mrs. Hermine A. Fischer,
credit manager, Christian Science
Monitor, Boston, and Joseph Burg,
credit manager, ANPA, New York.
Leigh E. Ore
LEIGH E. ORE, 63, former mana-
ger of WJSV (now WTOP) Wash-
ington, died April 13 at Garfield
Hospital there following a heart
attack. At the time of his death,
Mr. Ore was national representa-
tive of the American Cancer So-
ciety in Washington. Prior to 1933,
he was manager of WJSV. Sur-
vivors include his wife, Emily, a
daughter and a son.
Page 66 • April 21, 1952
BROADCASTING • Telecasting
APRIL 21, 1952
TELECASTING
in our
7
year
DllMONT
TELEVISION NETWORK
515 Modi:
Avenue, New York 22, N. Y.
MU 8-2600
A Division of
The Allen B. Du Mont Laboratories, Inc.
Caveat Emptor — let the buyer beware if he thinks caviar
can substitute for bread and butter — or glamour TV for
dollar value.
Let him beware if he is paying fancy television prices —
and getting little for his money but fancy.
Either TV works for you at a reasonable, economical cost
—either you get dollar-for-dollar advertising value for your
investment— or its not worth a salty roe.
Du Mont has no champagned attitude towards television.
Whether it's time, program, facility or production costs —
item for item, Du Mont gives sponsors real value for their
money. Because DuMont costs are always realistic, always
reasonable, an advertising budget on the Du Mon1 Televi-
sion Network pays off in results, not in fancy.
If you find that you are paying for glamour when you
should be paying for sales, then let Du Mont show you how
to make your TV budget work for you on a bread and butter
basis. Let Du Mont show you how to get the greatest value
in television advertising today.
NATIONAL ADVERTISERS
WHO ARE SPONSORING
K T L A PROGRAMS
American Cigarette & Cigar Co.
Bristol-Myers Co.
Frito Company, Inc.
General Electric Co.
General Foods Corp.
Gruen Watch Co.
Gordon Baking Co.
Kellogg Company
Liggett & Myers Tobacco Co.
Minute Maid Corp.
Pabst Sales Co.
Pearson Pharmacal Co., Inc.
Pillsbury Mills, Inc.
Servel, Inc.
Shell Oil Co. (San Francisco)
Standard Oil Company of California
United Air Lines, Inc.
Van Camp Sea Foods, Inc.
White Rock Corp.
Youngstown Kitchens—
Mullins Mfg. Corp.
(Eleven are sponsors or co-sponsors of
"live" KTLA-developed programs.)
»**»,
These national advertisers buy
KTLA programs on a participating
basis to get best results in the sec-
ond largest video market.
You, too, can do better with spot in
Los Angeles. You can do best on
KTLA, the station consistently attract-
ing the lion's share of Los Angeles'
1,125,000 television homes. KTLA
has topped every audience survey
every month for the past five years.
KTLA knows its market and has
created its own top-rated shows.
Current availabilities include a
participating sponsorship in
"Frosty Frolics/' spectacular ice
revue (25.6 March ARB rating), and
another in the established Sunday
evening sales - producer — the
sparkling "Bandstand Revue"
(24.5 March, 1952 ARB rating).
Let us tell you how and why KTLA
can do the outstanding sales job
for you in this 7-station market.
For an audition print, wire, write or telephone . . .
KTLA Studios • 5451 Marathon St., Los Angeles 38 • HOIIywood 9-6363
Eastern Offices • 1 501 Broadway, New York 36 • BRyant 9-8700
PAUl H. RAYMER COMPANY • NATIONAL REPRESENTATIVE
Writ
iING MARGI
"The Story of the Fabulous KTLA," just off the press.
Page 68 • April 21, 1952
BROADCASTING • Telecastic
JOINT TV BIDS
Chairman Walker Expresses Concern
POSSIBILITY that the FCC might
permit merger of AM applicants
for TV and discount a possible du-
opoly situation [B»T, Feb. 4] was
dashed somewhat last week when
an exchange of correspondence on
the subject was made public by
Sen. Edwin C. Johnson (D-Col.),
chairman of the Senate Interstate
& Foreign Commerce Committee.
Senator Johnson wrote FCC
Chairman Paul A. Walker March
12 and posed four questions con-
cerning the possibility of two or
more Denver AM operators joining
together to apply for TV.
Chairman Walker's reply the
next day indicated the Commission
had not considered the problem.
He did say, however, there had
been some inquiries and discussion
by some staff members with out-
side lawyers.
Significant portion of Chairman
'SHORT-TERMER'
Lowman Was Director, Once
LAWRENCE W. LOWMAN, CBS
vice president, last Wednesday en-
joyed what may be the shortest
board directorship in the history of
that organization. He was elected
Wednesday afternoon and then, per
agreement, he promptly resigned
after the stockholder meeting.
His nomination (and election)
came when the management, seek-
ing to retain one vacancy on the
board while re-electing all incum-
bents, was confronted with an un-
expected nomination from the floor:
A representative of the Assn. of
Women Shareholders proposed Mrs.
William S. Paley, wife of the CBS
board chairman, for vacancy.
Executive Vice President Joseph
H. Ream, countering with the
Lowman nomination, explained that
the management wished to keep
one directorate vacant and that
Mr. Lowman, as soon as elected by
proxies already in hand, would re-
sign from the board. He did.
Directors re-elected: Prescott S. Bush,
Bruce A. Coffin, Lloyd H. Coffin, J. A.
W. Iglehart, Samuel Paley, Joseph H.
Ream and Dorsey Richardson, all of
whom were chosen by Class A stock-
holders; and Frederick L. Chapman,
David H. Cogan, Ralph F. Colin, James
B. Conkling, Leon Lew, Edward R.
Murrow, William S. Paley and Frank
Stanton, elected by Class B stock-
holders.
President Stanton presided in
the absence of Chairman Paley,
whose government duties prevented
his attendance.
Walker's reply was contained in
these words, which may be taken
to indicate his attitude: "... I have
been particularly concerned with
the protection of the public against
the dangers of excessive concentra-
tion of control over the mediums of
mass communication."
At the time Chairman Walker
replied to Senator Johnson, he em-
phasized that the Commission was
working on the final TV allocation
report and was not likely to have
time to consider the problem until
after the TV freeze was lifted.
He did say, though, that the con-
solidation of AM applicants was
undoubtedly going to occur to
"quite a number of AM operators."
"And it is a problem that the
Commission is going to have to
formulate a policy for," he added.
It is understood that as of last
week the FCC has not yet taken
the subject up.
In some quarters, it is felt that
a decision should be formulated and
announced by the Commission with-
in the next few weeks. This would
aid TV applicants preparing to
apply during the pre-July 1 waiting
period, it was pointed out. Unless
that is done, there will be no way
for applicants to know whether a
merger of AM interests is legal or
not in the FCC's eyes.
Merger of AM stations for TV
is based on two factors: High cost
of TV construction and operation
and as a method of overcoming
protracted hearings where the num-
ber of applicants exceeds the num-
ber of available TV channels. A
joint applicant would have more
funds than single applicants, it was
pointed out. Also noted was the
possibility that combinations might
eliminate need for hearings.
It is emphasized by those who
are eager for Commission approval
of this type of merger that although
a TV station might be owned by
the same people who also own two
or more AM stations, the AM sta-
tions would be owned individually
and the joint ownership would ex-
tend no further than the TV sta-
tion. The AM stations would con-
tinue to be operated separately and
competitively, they point out.
Although the Commission has
taken no stand on the question, nor
has it considered it, discussion with
some FCC staff executives indi-
cated they feel such a merger would
call into force the duopoly provi-
sions of the FCC rules. This pro-
hibits same owernship (or control)
of more than one broadcast station
in the same city. The Commission
does permit a single owner to have
individual AM, FM and TV stations
in the same city.
Only application that might fit
the description of merged AM ap-
plicants is that of KVOR Colorado
Springs and KGHF Pueblo, Col.
[B*T, March 10]. KVOR and
KGHF plan a joint TV station
mid-way between the two cities.
Whether the Commission will con-
sider this in the same light as a
merger of two AM stations in the
same city is unknown.
Text of Senator Johnson's letter
to Chairman Walker follows:
It is my understanding that most of
the radio stations licensed to serve the
Denver area have filed, or are planning
to file, individual applications for li-
censes to operate a television station.
However, there are twice as many of
these radio stations as there may be
channels allocated to Denver. This
must result in long drawn-out hearings
and endless litigation.
If these applications could be joined
so that the actual number of applica-
tions for Denver television licenses
(Continued on page 101)
CBS-TV EXPANSION
IN ITS bid to achieve station-
ownership parity with its rivals,
CBS-TV will prosecute applications
for new TV stations in markets
where it owns radio outlets with-
out television — specifically San
Francisco, St. Louis and/or Boston
— President Frank Stanton told the
annual CBS stockholders meeting
last Wednesday.
In response to questions, Mr.
Stanton pointed out that CBS now
owns WCBS-TV New York, KNXT
(TV) Los Angeles and 45% of
WTOP-TV Washington; is seeking
FCC approval for purchase of
WBKB (TV) Chicago and for a
merger arrangement which would
give it 47% of WCTN-TV Minne-
apolis-St. Paul, in addition to its
purchase of 45% interest in KQV
Pittsburgh, which has a TV appli-
cation pending [B»T, March 10].
Mr. Stanton noted that FCC rules
permit a single entity to own as
many as five television stations
outright — the number owned by
NBC and ABC — and that new rules
have been proposed dealing with
ownerships of minority interests or
combinations of majority and mi-
nority interests.
In answer to other questions
from stockholders, the CBS head
expressed the view that it is too
early to predict whether TV pro-
gramming of the future is going to
be predominantly live or predomi-
nantly film, though he did voice a
firm opinion that keeping coaxial
cables and radio relays on "stand-
by" duty for special events, while
filming all other programs, would
impose a severe economic burden.
Denies Cancellations
He renewed protests of officials
of CBS-TV and other networks that
reports of widespread TV cancel-
lations by sponsors are mislead-
ing. He pointed out that this sea-
son is traditionally an unsettled one
among advertisers and cited CBS-
TV's recent report that its business
is at an all-time high with sales
the first two months of this year
running 95.7% ahead of those for
the same period last year [B»T,
April 7].
Mr. Stanton said he knew of only
ROADCASTING • Telecasting
Stanton Tells Plans
iy2 nighttime hours on CBS-TV
that are not being retained by
present sponsors through the sum-
mer. Asked specifically about pub-
lished reports that Pepsi-Cola plans
to give up its Saturday night half-
hour on CBS-TV when current con-
tracts expire, he said CBS-TV had
received no notice to that effect
and pointed out that sponsors are
not required to give notice until a
month before the end of contracts.
Pepsi-Cola has eight or nine weeks
to run.
He reviewed the color TV situa-
tion at a stockholder's request, not-
ing that the CBS system is the
only one authorized by FCC even
though production of color sets has
been halted by the National Pro-
duction Authority. He said he as-
sumed other manufacturers will
apply for FCC approval of their
compatible system if they feel it is
superior, but pointed out that as
yet they have not done so.
Members of the CBS board were
re-elected at the meeting (see story
this page).
April 21, 1952 • Page 69
TV Thaw Comments
Joseph H. McConnell, president
of National Broadcasting Co.: "We
are on our way to a truly national
television service." He added that
"As the audience grows, the eco-
nomic structure of the industry will
be broadened and strengthened.
And this new strength will be
translated into improved programs,
into technical advances, into wider
coverage of world and national
events and personalities."
J. L. Van Volkenburg, president
of Columbia Broadcasting System
Television Network: "Within the
foreseeable future television will
become a nationwide medium bring-
ing news, information and enter-
tainment into added millions of
homes from coast to coast." He
added that the freeze-lift "marks
one of the most historic dates in
the progress of mass communica-
tions."
T. F. Flanagan, managing direc-
tor of the National Assn. of Radio
and Television Station Representa-
tives, New York: Representation
organizations "are delighted at the
lifting of the freeze" and "have al-
ready installed the machinery with
which to sell and service spot TV
to advertisers and advertising
agencies." Radio will feel the im-
pact but "The overall general prog-
nosis is the generous use of radio
for national advertising." Na-
tional spot TV already "enjoys
a healthy volume which will grow
in a sharply rising line as each new
TV station goes on the air."
Harry Kopf, NBC vice president
and general manager of WMAQ
and WNBQ (TV) Chicago: "Better
programs are likely to result. . . .
The day is coming when television
networks will be able to select pro-
gram origination points almost at
will. . . ."
John H. Mitchell, general man-
ager, WBKB (TV) Chicago: "The
TV freeze lift is wonderful. An
added factor is the establishment of
an educational TV station in Chi-
cago. WBKB will be more than
happy to contribute personnel to
the universities and colleges in
helping them get this station
started."
J. Harry LaBrum, president of
the Chamber of Commerce of
Greater Philadelphia, upon the
failure of the FCC to allocate any
additional VHF channels to that
city than were proposed in the FCC
Third Notice: "The allocation of
four UHF channels to Philadelphia
does not remedy the gross discrim-
ination against the city. . . . The
development of UHF transmitters
and receivers will require time and
will not answer the needs of Phila-
delphia now or in the foreseeable
future."
Albert M. Greenfield, chairman
of the Chamber's board, referring
to Philadelphia's number of TV
sets in use, second only to New
York and "possibly" Los Angeles:
"Perhaps Philadelphia cannot yet
be called the 'Television City.' But
Page 70 • April 21, 1952
we believe we have a better claim
to the title than does any other
community."
On Capitol Hill, from chairmen
of the Senate and House Interstate
& Foreign Commerce Committees:
Sen. Ed C. Johnson (D-Col.),
Senate committee chairman: "When
are we going to get TV licensed . . .
unless we get additional examiner
teams it will be many more
months." Television, he said, would
not blanket the non-serviced parts
of the U. S. until some 20 "ex-
aminer teams" were engaged to
process applicants at a favorable
pace and that there were only
seven such teams at FCC now.
Rep. Robert Crosser (D-Ohio),
House committee chairman: "We
want to see progress ahead. ... I
have confidence in the Commission.
... It is my prediction that the
FCC's report will prove to be
good. . . ."
From the West Coast:
Louis D. Snader, president of
Snader Teiescriptions Corp.,Beverly
Hills: "Our vista was never 109 TV
stations. This is a 2,500-station
country."
Basil Grillo, vice president in
charge of production, Bing Crosby
Enterprises: "The long promised
freeze lifting will result in the
greatest demand for film products
in TV's history."
Don Fedderson, general manager,
KLAC-TV Hollywood and president,
Television Broadcasters of Southern
(Continued on page 99)
APPLICATIONS
New and Amended
Bids Received
FIRST week following the issuance of FCC final TV allocations report
[B*T, April 14], saw 15 new and amended applications for television
outlets filed with the Commission. Of these, nine were new.
There were four requests for UHF stations, three of which were new.
Among the nine new applica
tions was one from WINR Bing-
hamton, headed by the mayor of
that New York industrial city.
Greer & Greer, a firm which has
interests in several southwestern
theatres, applied for two stations
in New Mexico — one in Albuquer-
que and another in Santa Fe. And
James A. Noe, former governor of
Louisiana, asked for an outlet in
Monroe, La., where he owns KNOE.
Binghamton Mayor Donald W.
Kramer has 10% interest in WINR,
which applied for UHF Channel 40.
E. R. Vadeboncoeur is WINR vice
president; he is also vice president
and general manager of WSYR
Syracuse. N. L. Kidd, treasurer of
WINR, has 25% interest in man-
agement group of WNDR Syracuse
and owns stock in WELI New
Haven, Conn^
Firm of Greer & Greer, com-
posed of E. John Greer and Saloma
S. Greer, has no radio or television
interests but has interests in mo-
tion picture theatres in Santa Fe
and Denver, in addition to real es-
tate holdings. Cost of the two TV
stations, on Channel 7 in Albu-
querque and Channel 2 in Santa Fe,
would total nearly $683,000.
Mr. Noe, owner of WNOE New
Orleans and KNOE Monroe, La.,
plus 50 % interest in KOTN Pine
POST-THAW
'First' Application Filed
With FCC by WTSP
FIRST TV application following the FCC's end-of -freeze report [B*T,
April 14] was filed at 8:30 a.m. April 15 by WTSP St. Petersburg, Fla.
Station amended its pending application to ask for Channel 8 with 316
kw, 421 ft. antenna height above average terrain in lieu of Channel 5
with 16.8 kw, 417 ft. antenna *
height.
It proposed to spend $541,550 on
construction (it already has the
land), $278,000 for first year's
operating expenses and expects to
take in $175,000 during the first
year. Equipment will be RCA.
Station is owned by Nelson P.
Poynter, who is also owner of the
St. Petersburg Times and the Con-
gressional Quarterly, published in
Washington, D. C. F. J. Kelly is
vice president and general manager
of Pinellas Broadcasting Co., li-
censee of WTSP-AM-FM. Ap-
plication was filed by the Washing-
ton law firm of Miller & Schroeder.
Meanwhile, the FCC ran out of
revised application forms by Tues-
day of last week after it had
handed out 4,000 sets — mostly to
eager, hurried Washington radio
attorneys and consulting engineers.
Additional print run of 5-7,000
was ordered and is not expected to
be available until early this week.
Since each application must be
filed in triplicate, the 4,000 forms
handed out during the first two
days of last week might be con-
sidered to mean 1,333 applications
on the way to the Commission.
Actually, most applications are
made up with six copies — the ap-
plicant, his law firm and consult-
ing engineer each holding a copy
in addition to the three filed with
the FCC.
Bluff, Ark., applied for Channel 8
for Monroe.
First application after the freeze
— an amended one — was for Chan-
nel 8 in St. Petersburg, Fla., filed
by WTSP-AM-FM (see story
this page).
For other new applications and
amended applications, see opposite
page.
PAT HE TV PLAN
Offers 4-Film Package
COOPERATIVE film syndication
plan was announced Tuesday by
Pathe Television Corp. President
Bruce Eells, who said his organiza-
tion will supply film financing,
would distribute films of established
producers and share residual in-
come' of TV films with stations
signing for them now.
Pathe currently plans four half-
hour film packages, the first three
to be available Oct. 1 : A comedy
story with music, starring Spike
Jones and band; Passport to Dan-
ger, spy drama property owned by
the Swedish firm of A. B. Kino-
centralen, Stockholm, and to be
produced for TV in Europe; Pathe
Playhouse, a series of unrelated
dramas to be produced in Sweden
by Robert B. Spafford, president
of Skyline Productions; and the
tentative Rainbow Riley, a Western
which may be produced by Cy Roth
of Coyt Productions, Hollywood.
Initial budgets for the distribu-
tion firm have been set at $3 mil
lion per year.
Pathe TV will sell the four films
as a single package, Mr. Eells ex-
plained, to a probable 30-40 sta-
tions in existing markets on a cost
basis. Subscriber stations would
receive rights to three exclusive
runs of each program in their
locality during an overall period,
probably two years.
J. Kelly (I), general manager-executive vice president of WTSI
and station's attorney, Neville Miller, wait outside FCC office earh
Tuesday to file first TV application since TV thaw. Mr. Kelly hold.
FCC's Sixth Report in his right hand, WTSP application in left.
BROADCASTING • Telecastinj
television applications
Digest of Those Filed With the FCC April 14 through 17
(f Indicates prc-thaw ajiplication re-filed.)
Boxscore VHF UHF Total
Applications filed since April 14 11 4 15
Listed by States
fDENVER, Col.— Aladdin Radio
Television Inc., Ch. 7 (174-180
nc), ERP 57.5 kw visual; antenna
leight above average terrain 970
§L, above ground 187 ft. Estimated
instruction cost $377,505, first
.rear operating cost $683, 048, rev-
alue not estimated. Studio equip-
I3e3nent RCA, transmitter RCA, an-
a ;enna RCA. Legal counsel Pier son
■ fe Ball, Washington. Consulting
■ engineer, E. C. Page, Washington.
' Applicant is licensee of KLZ-AM-
'FM Denver. Principals include:
. I President Harry E. Huffman
' (13.3%), owner of 66% interest
m\m Winters-Huffman Drug Store,
. and Executive Vice President Hugh
' B. Terry (16%).
7 5 fHARTFORD, Conn.— The Tra-
V yelers Bcstg. Service Corp., Ch. 3
"e (60-66 mc) ERP 100 kw visual; an-
tenna height above average terrain
!: 326 ft., above ground 450 ft. Esti-
"> Lnated construction cost $608,896,
flgL&rst year operating cost $455,096,
.^ revenue $400,000. Studio equipment
" RCA, transmitter RCA, antenna
.jjRCA. Legal counsel Kirkland,
^ Fleming, Green, Martin & Ellis,
^Washington. Consulting engineer
IB.. D. Ring & Co., Washington. Ap-
I plicant is licensee of WTIC Hart-
r/J.i.ford. Principals include: President
v^. Jesse W. Randall and Vice Presi-
dent and General Manager Paul
a; W. Moi-ency. Travelers Insurance
:X..Co., Hartford, owns 100% of stock.
4-i fST. PETERSBURG, Fla. —
Pinellas Bcstg. Co., Ch. 8 (180-186
uldi-lmc), ERP 316 kw visual; amended
ve engineering data not submitted, ex-
ifiaeept that antenna height above
i- ground will be 457 ft. Estimated
construction cost $541,550, first
"TTyear operating cost $278,000, reve-
-Lnue $175,000. Make and type of
equipment not specified in amended
application, except that antenna
will be RCA. Legal counsel Miller
fe Schroeder, Washington. Engineer
F. J. Kelly, St. Petersburg. Appli-
cant is licensee of WTSP-AM-FM
3t. Petersburg. Principals include :
i President Nelson Poynter (96%),
■ Dwner and publisher of St. Peters-
i I burg Times and co-editor and pub-
lisher of Congressional Quarterly,
^Washington, D. C. Mr. Kelly also
flis executive vice president and gen-
eral manager of WTSP-AM-FM.
f TOPEKA, Kan.— S. H. Patter-
i son, Ch. 13 (210-216 mc), ERP 25.2
, <w visual ; antenna height above
■ average terrain 534 ft., above
iL?round 537 ft. Estimated construc-
tion cost $174,231.23, first year op-
erating cost $225,000, revenue
-,m $250,000. Studio equipment Du-
M0.ont, transmitter DuMont, an-
.j tenna RCA. Legal counsel P. W.
Seward, Washington. Consulting
engineer Radio Engineering Co.,
San Francisco. Applicant is li-
censee of KJAY Topeka and KSAN
San Francisco; owner of both is
S. H. Patterson, who has various
real estate holdings.
MONROE, La. — James A. Noe,
Ch. 8 (180-186 mc), ERP 96.5 kw
visual; antenna height above aver-
age terrain 575 ft., above ground
574 ft. Estimated construction cost
$331,921, first year operating cost
$214,690, revenue $195,260. Studio
equipment RCA, transmitter RCA,
antenna RCA. Legal counsel Rob-
erts & Mclnnis, Washington. Con-
sulting engineer Mcintosh & Inglis,
Washington. Applicant is licensee
of WNOE New Orleans and KNOE
Monroe. Owner is James A. Noe,
50% owner of KOTN Pine Bluff,
Ark., who has interest in various oil
and gas companies in addition to
radio interests.
DULUTH, Minn. — Red River
Bcstg. Co., Ch. 3 (60-66 mc), ERP
25.6 kw visual; antenna height
above average terrain 813% ft.,
above ground 558 ft. Estimated con-
struction cost $283,501, first year
operating cost $175,000, revenue
$200,000. Studio equipment RCA,
transmitter RCA, antenna RCA.
Legal counsel Segal, Smith & Hen-
nessey, Washington. Consulting en-
gineer Millard M. Garrison, Wash-
ington. Applicant is licensee of
KDAL Duluth. Principal in appli-
cant firm is President and Treasurer
Dalton LeMasurier (70%), gen-
eral manager of KDAL and 79%
stockholder and president of
WQUA Moline, 111.
ALBUQUERQUE, N. M.— Greer
& Greer, Ch. 7 (174-180 mc), ERP
111 kw visual; antenna height
above average terrain 4,152 ft.,
above ground 274 ft. Estimated
construction cost $352,123, first
year operating cost $160,000, reve-
nue not estimated. Studio equip-
ment RCA, transmitter RCA, an-
tenna RCA. Legal counsel I. E.
Lambert, Wichita, Kan. Consult-
ing engineer A. D. Ring & Co.,
Washington. Principals include: E.
John Greer (50%), who has inter-
est in nine theatres in Santa Fe and
Denver, and Saloma S. Greer
(50%), who has interest in four
Santa Fe theatres; both have real
estate holdings and interests in
Santa Fe and Albuquerque.
SANTA FE, N. M.— Greer &
Greer, Ch. 2 (54-60 mc), ERP 52.8
kw visual; antenna height above
average terrain 419 ft., above
ground 600 ft. Estimated construc-
tion cost $330,753, first year oper-
ating cost $120,000, revenue not
estimated. Studio equipment RCA,
transmitter RCA, antenna RCA.
Legal counsel I. E. Lambert, Wich-
ita, Kan. Consulting engineer A. D.
Ring & Co., Washington. Principals
include E. John Greer (50% ), who
has interest in nine theatres in
Santa Fe and Denver, and Saloma
S. Greer (50%), who has interest
in four Santa Fe theatres; both
have various real estate holdings
and interests in Santa Fe and Al-
buquerque.
BINGHAMTON, N. Y.— South-
ern Tier Radio Service Inc., UHF
Ch. 40 (626-632 mc) ERP 171 kw
visual; antenna height above aver-
age terrain 598 ft., above ground
440 ft. Estimated construction cost
$245,714, first year operating cost
$202,625, revenue $212,000. Studio
equipment GE, transmitter GE,
antenna GE. Legal counsel Dow,
Lohnes & Albertson, Washington.
Consulting engineer Craven, Lohnes
& Culver, Washington. Applicant
is licensee of WINR Binghamton.
Principals include: President Don-
ald W. Kramer (10%), mayor of
Binghamton, senior partner in law
firm of Kramer, Night & Wales,
and president of Hawthorne
Heights Inc. (real estate develop-
ment) ; Vice President E. R. Vade-
boncoeur (12.7%), vice president
of WSYR Syracuse, and Treasurer
N. L. Kidd (12.6%), one-fourth in-
terest in management group of
WNDR Syracuse and stockholder in
WELI New Haven, Conn.
DURHAM, N.C.— Durham Bcstg.
Enterprises Inc., Ch. 11 (198-204
mc), ERP 200 kw visual; antenna
height above average terrain 364
ft., above ground 441 ft. Estimated
construction cost $310,000, first
year operating cost $153,900, reve-
nue $200,000. Studio equipment
DuMont, transmitter DuMont, an-
tenna RCA. Legal counsel Flet-
cher & Midlen, Washington. Con-
sulting engineer Virgil D. Duncan,
Raleigh, N. C. Applicant is licen-
see of WTIK Durham. Principals
include: President Harmon L. Dun-
can (25%), owner of WHIT New
Bern, N. C, and Vice President and
Secretary J. Floyd Fletcher (50%>).
FREMONT, Ohio— Wolfe Bcstg.
Corp., UHF Ch. 72 (818-824 mc),
ERP 23.52 kw visual; antenna
height above average terrain 184
ft., above ground 261 ft. Estimated
construction cost $145,000, first
year operating cost $100,000, reve-
nue $125,000. Studio equipment
RCA, transmitter RCA, antenna
RCA. Legal counsel A. L. Stein,
Washington. Consulting engineer
A. R. Bitter, Toledo, Ohio. Appli-
cant is licensee of WFRO-AM-FM
Fremont. Principals include: Pres-
ident Robert F. Wolfe (44%), pa-
per jobber, and R. C. Force (0.20% )
manager of WFRO.
JOHNSTOWN, Pa.— Rivoli Real-
ty Co., UHF Ch. 56 (172-178 mc),
ERP 85.8 kw visual; antenna height
above average terrain 606 ft., above
ground 540 ft. Estimated construc-
tion cost $187,300, first year operat-
ing cost $150,000, revenue $200,000.
Studio equipment RCA, General
Radio, Transmitter DuMont, an-
tenna RCA. Legal counsel Fisher,
Wayland, Duvall & Southmayd,
Washington. Consulting engineer
George C. Davis, Washington. Ap-
BROADCASTING • Telecasting
plicant is licensee of WARD-AM-
FM Johnstown. Principals include:
President-Treasurer Walter M.
Thomas (12.5%), owner of 50%
of Laurel Theatre and 33% of
Roxy Theatre, both in Johnstown,
and Secretary Margaret E. Gart-
land (57.5%), owner of 50% of
Laurel Theatre, and 33% of Roxy
Theatre and 50% of First National
Bank Building, Johnstown.
fWILKES-BARRE, Pa. — Wyo-
ming Valley Bcstg. Co., UHF Ch. 34
(590-596 mc), ERP 233 kw visual;
antenna height above average ter-
rain 1,004 ft., above ground 243 ft.
Estimated construction cost $397,-
500, first year operating cost $225,-
000, revenue $250,000. Studio equip-
ment GE, transmitter GE, antenna
GE. Legal counsel Miller &
Schroeder, Washington. Consult-
ing engineer John Creutz, Wash-
ington. Applicant is licensee of
WILK-AM-FM Wilkes-Barre. Prin-
cipals include: President Isaiah C.
Morgan, M. D. (12%%), Secretary
and General Manager Roy E. Mor-
gan (12%%), and Second Vice
President and Station Manager
Thomas P. Shelburne (12y2%).
f MEMPHIS, Tenn.— Hoyt B.
Wooten, d/b as WREC Bcstg. Serv-
ice Ch. 3 (60-66 mc), ERP 100 kw
visual; antenna height above aver-
age terrain 978 ft., above ground
1,050 ft. Estimated construction
cost $500,216, first year operating
cost $450,000, revenue $600,000.
Studio equipment RCA, transmitter
RCA, antenna RCA. Legal counsel
Spearman & Roberson, Washing-
ton. Consulting engineer A. D. Ring
& Co., Washington. Applicant is
licensee of WREC Memphis. Sole
owner and licensee is Hoyt B. Woo-
ten, who has no other interests.
SAN JUAN, Puerto Rico— Jose
Ramon Quinones, Ch. 4 (66-72 mc),
ERP 54.5 kw visual; antenna height
above average terrain 317 ft., above
ground 382 ft. Estimated construc-
tion cost $244,009.78, first year
operating cost $125,000, revenue
$200,000. Studio equipment RCA,
transmitter RCA, antenna RCA.
Legal counsel Dow, Lohnes & Al-
bertson, Washington. Consulting
engineer Commercial Radio Equip-
ment Co., Washington. Applicant is
licensee of WAPA and permittee of
WPAA. Jose Ramon Quinones is
sole owner; in addition to radio in-
terests, he owns three Puerto Rico
sugar cane farms and is president
of Puerto Rico Farm Bureau.
Thaw Stirs Marker
FCC's television freeze-lift
announcement last Monday
touched off a round of activ-
ity in radio-TV stocks, but
the flurry was subsiding by
mid-week. Trading in RCA
common stock, for example,
saw almost 70,000 shares
change hands on Monday,
while 23,400 were traded
Tuesday and 11,600 on
Wednesday. Prices which
were up at the outset ap-
peared for the most part also
to be settling back by the
middle of the week.
April 21, 1952 • Page 71
He can
make you
happy
Sam Levenson offers you the gift of laughter
. . . he's generous about spreading it around.
He's made so many people happy that half
of all the sets turned on at Levenson's time
are turned on to see Levenson, and that's
added up to a 22.5 Trendex rating.
Now he's moved to Tuesday at 8, when even
more people can be happy over his wholesome,
effortless humor and inspired story-telling.
One of those happy people could be a
sponsor who knows how family pleasure can
carry over into family buying.
That happy sponsor could be you.
CBS TELEVISION
KFMB
TV
Channel-8
san d/eeo'$
1st and Only
TELEVISION STATION
CALIFORNIA'S
THIRD MARKET
San Diego's
Great Demand
in 1951
For Skilled Labor
Of All Types
Resulted
In A
47.7% Increase
In
MANUFACTURING
EMPLOYMENT
Over 1950
Wise Buyers
BUY-
SIXTH REPORT
Clarification Policy Set
ALL REQUESTS for clarifications
and interpretations of the FCC's
voluminous and exacting Sixth Re-
port and Order, which was issued
last week [B*T, April 14], must
be put in writing.
That was one of the first actions
of the FCC following a week of
heavy reading by broadcasters and
their Washington legal and engi-
neering counsel.
Commission sources said that
they must be asked questions in
writing so that their replies can
be official and on the record. Other-
wise, they fear that conflicting
answers may be given to the same
question.
Most of the inquiries verbally
submitted to the Commission last
week were matters answered in the
decision, these sources said. Some
of the questions raised led to these
answers :
1. As of now it is impossible to
judge when an applicant may get
a grant. That won't be known until
after the July 1 deadline for the
beginning of processing when most
of the applications will have been
filed.
2. FCC will put out shortly after
July 1 a list of cities and their
positions on the various processing
lines.
3. Definitely scheduled is work
on the change of assignments for
the 30 stations required to shift
frequencies. If applications to ac-
complish this are accompanied by
requests for maximum powers and
antenna heights, those items will
be processed at the same time the
channel reassignments are.
4. Will FCC view sympathetical-
ly requests for rule-making at end
of year to shift unused channels
from one city to another where ap-
plicants await additional frequen-
cies? Commission sources indicate
uncertainty on this, claim that no-
body has given it much thought.
Answer is same regarding peti-
tions to delete educational reserva-
tions on unused channels.
5. All applications do not have to
be in by July 1. If filed after that
date, they will be placed in the
FILM PRODUCTION
Stopped by CBS-TV
CONTINUING to own package,
CBS-TV has withdrawn from pro-
duction of TV films and turned
over the half hour Amos 'n' Andy
filming to Hal Roach Productions,
which receives screen credit.
All personnel in the unit will
now be carried on Hal Roach Pro-
ductions' payroll. Series, since
start in 1951, has been filmed at
Roach Studios, with network rent-
ing technical facilities and carry-
ing actors and directors on its pay-
roll.
CBS-TV was the only network
actually producing its own films.
It now reverts to a policy main-
tained by other networks who farm
out all film production to estab-
lished motion picture producers.
proper processing line. But if from
a city without TV service now,
those delaying may find all chan-
nels granted.
6. What happens to an applica-
tion belonging to the Group B (1)
processing line which is filed after
the Commission completes actions
on all applications in that group?
Does it get priority over applica-
tions in Group B (2)? Answer is
yes, it will be considered a Group
B (1) application and receive pri-
ority over Group B (2) applica-
tions.
7. Grantees who have to return
for modifications of CPs will be put
into Group C, which will be started
as soon as the first modification is
received. Group C will be processed
as soon as the first case comes in.
Question of how fast the various
processing lines can be moved is
the great unknown. At the present
time, the Commission is under-
staffed and is awaiting Senate ac-
tion on its requested $8 million 1953
budget. The House passed a $6
million appropriation, which is not
only a cut of $2 million from the
amount requested, but is actually
$500,000 under present required
levels.
Should the Senate not restore the
House cut, the Commission will
have to survey its activities, de-
termine which will be cut down to
shake loose personnel for the ex-
pected TV avalanche.
Commission officials vow that all
personnel are loaded with work at
the present time and that if any
must be moved to tackle TV work-
load it will mean a virtual "freeze"
on other activities — AM, amateurs,
telephone and telegraph, etc.
AUTO DEALERS
Buy Drama-Sports Packages
AUTO dealers seem to be empha-
sizing heavy dramatic-sports pack-
ages, Milt Blink, executive vice
president of United Television pro-
grams, said last week in reviewing
spring sales of TV film programs.
Chrysler-De Soto dealers in Buf-
falo and Rochester had bought
Double Play With Durocher and
Day in their cities, while Harts
Sales Corp., auto polish manufac-
turers, signed for the same pro-
gram in San Antonio, Dallas,
Houston, and Phoenix.
Dramatic Royal Playhouse series
is currently on the air for Ford
dealers in Davenport and Nash
dealers in Pittsburgh. In its origi-
nal version, Fireside Theatre, the
same program is featured by the
Clark-Smith Auto Sales Corp., in
Phoenix.
Studebaker Dealers in Milwau-
kee have purchased a private de-
tective series distributed by UTP,
and Lou Levinthal, a used-car deal-
er in Indianapolis, is running a
5-minute dramatic-impact series,
Paradox on WFBM-TV for 52
weeks. Sieberling Tires has pur-
chased the Big Town series for
Brownsville, Tex.
Cumberland-Nash dealers in
Rochester struck out on an indi-
vidual choice, Mr. Blink reported.
They bought UTP's Old American
Barn Dance.
GOAR MESTRE (I), president of CMQ
Television Network, Havana, Cuba,
signs contract of affiliation with
NBC-TV as Sheldon Hickox Jr., direc-
tor of NBC television station rela-
tions, looks on. Contract is effective
April 15 and covers use of kinescopes
of NBC-TV programs.
ATOMIC BLASTS
Set for U. S. Showing
ATOMIC blast scheduled tomor-
row (Tuesday) at Frenchman Flat,
near Las Vegas, Nev., will be seen
by television audiences over the
whole nation as a result of a public
service venture by the seven Los
Angeles TV stations.
The seven stations, comprising
the Television Broadcasters of
Southern California, will set up
relays on a pool basis from the
Frenchman Flat scene to Los An-
geles where live telecasts will be
made available to the national net-
works.
Under the production supervision
of Klaus Landsberg, vice president
and general manager of KTLA
(TV) Los Angeles, the co-operative
telecast will include the atomic
blast itself and behind-the-scenes
interviews with troops participat-
ing in the atomic warfare maneu-
vers.
Equipment to relay the blast to
Los Angeles has been dropped by
helicopter on strategic mountain
peaks, beginning with Mt. Charles-
ton, 8,000-ft. receiving point from
Frenchman Flat. Relay then goes
to Mt. San Antonio (Mt. Baldy)
and to Mt. Wilson, site of the seven
Los Angeles TV transmitters.
Cost of operation is estimated
at more than $75,000.
NBC-TV in New York announced
that it would carry a live telecast
if arrangements are completed to
relay the blast simultaneously.
CBS-TV said the explosion would
be carried live.
ABC-TV spokesmen said the net-
work was not even planning to
carry films of the atomic experi-
ment.
CBS Radio reported it would
send commentators Robert Trout,
Lowell Thomas and Dallas Town-
send to cover the event, with their
broadcasts originating at KLAS
Las Vegas.
MBS said it is sending a crew
headed by Maj. George Fielding
Elliot to work with the staff of
KRAM Las Vegas.
KFMB -TV
Chonne 1-8 ..
KFMB - AM
5 50 - K. C.
f John A. Kennedy, owner
Howard L. Chernoff, Gen. Mgr.
Represented by The Brcnham Co. ~
Page 74 • April 21, 1952
BROADCASTING • Telecasting
The end
of the Freeze can
BEGIN PROFITS FOR YOU
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Find out how to
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Clifton, N. J.
Please send me my copy of "UHF The New
Development in TV".
Name
Company
Address
BROADCASTING • Tel,
April 21, 1952 • Page 75
■
Station
Dallas'
^eicviAioH Station
★
SERVES THE LARGEST
TELEVISION
MARKET...
DALLAS and
FORT WORTH
More than a Million
urban population in the /
50-mile area
More than TWO MILLION
in the 100-mile area . .'.
NOW
telestatus
it
Plastic Props Are Boon
To Production
(Report 212)
A PLASTIC resistant to water,
fire, shattering and warping is
being demonstrated by NBC which,
with Studio Alliance, New York,
theatrical supply house, has de-
veloped the compound for TV use
in sets, props and costumes.
An opaque plastic — shown in
fireproof flats two-thirds the usual
thickness — can be painted repeat-
edly with glazed or dull finishes,
thereby, since sizing is not neces-
sary, saving one step in the usual
painting process. Having the
toughness but not the weight of
wood, the plastic — like wood — can
be nailed, sawed, planed and sanded.
It can be cast in molds to repro-
duce art objects— such as an an-
tique urn or a hand-carved picture
frame — with precise detail and a
great saving in weight: a gilded
bust weighing 15 pounds was re-
produced in plastic weighing two
pounds. Details can be cast so pre-
cisely, according to Arthur Segal,
partner in Studio Alliance, that
reproducing unwanted lines was
initially a manufacturing problem.
A translucent plastic can also be
used to create a marble-like tex-
ture and appearance or, with color
introduced into the plastic mixture,
stained glass windows. A trans-
parent plastic, currently in develop-
ment, will make it possible to build
shatter-proof crystal chandeliers.
An elastic plastic can be used for
metallic chains and braids on mili-
tary uniforms or ornate draperies
— which themselves can be cast in
plastic.
Cost of the process varies, with
hand-made objects proving cheaper
to date than tooled reproductions
which require special machinery.
In some instances — such as a port-
able antique vase — plastic is al-
ready cheaper than the usual and
coarse papier mache, as well as
more durable, Benjamin L. Web-
ster, NBC manager of staging serv-
ices, reported.
Durability of plastic props —
which can be dropped without dam-
age— is soon to be proved by Ring-
ling Bros, circus, which has ordered
ornately carved float-wagons coat-
ed with the processing, he added.
The technique, developed over the
last six months, was also used for
some props in NBC-TV's presen-
tation of the opera, Amahl and the
Night Visitors.
'Lucy' Heads Nielsen
In Homes Percentage
CBS-TV's / Love Lucy reached
9,561,000 homes and was viewed
in 59.1% of all TV homes able to
receive the program, according to
A. C. Nielsen's second TV report
for March. Based on two weeks
ending March 22, complete ratings
follow:
Homes
Rank Program (000)
1 I Love Lucy (CBS) 9,561
2 Texaco Star Theater (NBC) 8,094
3 Red Skelton (NBC) 8,059
4 Colgate Comedy Hour (NBC) 7,542
5 You Bet Your Life (NBC) 7,345
6 Your Show of Shows 7,229
(Reynolds, R. J., Tobacco) (NBC)
7 Fireside Theater (NBC) 7,213
8 Arthur Godfrey & Friends 6,582
(Liggett & Myers Tobacco) (CBS)
9 Your Show of Shows 6,503
(Participating) (NBC)
10 Philco TV Playhouse (NBC) 6,436
Homes
Rank Program %
1 I Love Lucy (CBS) 59.1
2 Arthur Godfrey's Scouts (CBS) 57.9
3 Red Skelton (NBC) 51.5
4 Texaco Star Theater (NBC) 50.9
5 Colgate Comedy Hour (NBC) 47.6
6 Your Show of Shows 46.2
(Reynolds, R. J., Tobacco) (NBC)
7 You Bet Your Life (NBC) 45.7
8 Arthur Godfrey & Friends 44.8
(Liggett & Myers Tobacco) (CBS)
9 Fireside Theatre (NBC) 44.7
10 Mama (CBS) 43.5
Copyright 1952 by A. C. Nielsen Co.
New Camera Crane
Aids TV Production
TV CAMERA crane claimed to
have unusual versatility has been
announced by Houston-Fearless
Corp., Los Angeles, which says the
crane allows virtually every camera
effect known to television, from
very high to very low "on the air"
fluid-motion shots, vertical and hor-
(Continued on page 101)
Weekly Television Summary— ap^i
21, 1952 — Telecasting Survey
City
Albuquerque
Ames
Baltimore
Binghamton
Birmingham
Bloomington
Boston
Buffalo
Charlotte
Chicago
Cincinnati
Cleveland
Columbus
Dallas-
Ft. Worth
Davenport
Quad Cil
Dayton
Detroit
Erie
Ft. Worth-
Dallas
Grand Rapids
Greensboro
Houston
Huntington-
Charleston
Indianapolis
Jacksonville
Johnstown
Kalamazoo
Kansas City
Lancaster
Lansing
Los Angeles
Outlets On Air
KOB-TV
WOI-TV
WAGA-TV, WSB-TV WITV
WAAM, WBAL-TV, WMAR-TV
WNBF-TV
WAFM-TV, WBRC-TV
WTTV
WBZ-TV, WNAC-TV
WBEN-TV
WBTV
WBKB, WENR-TV, WGN-TV, WNBQ
WCPO-TV, WKRC-TV, WLWT
WEWS, WNBK, WXEL
WBNS-TV, WLWC, WTVN
KRLD-TV, WFAA-TV, WBAP-TV
WOC-TV
( Include Davenport, Moline, Rock Ise.,
WHIO-TV, WLWD
WJBK-TV, WWJ-TV, WXYZ-TV
WICU
WBAP-TV, KRLD-TV, WFAA-TV
WOOD-TV
WFMY-TV
KPRC-TV
WSAZ-TV
WFBM-TV
WMBR-TV
WJAC-TV
WKZO-TV
WDAF-TV
WGAL-TV
WJIM-TV
KECA-TV, KHJ-TV, KLAC-TV, KNBH
KNXT, KTLA, KTTV
s in Area
14,400
88,106
185,000
380,263
60,000
90,000
142,000
873,761
258,940
138,999
1,116,386
342,000
605,329
222,000
160,415
96,000
sline
230,000
750,000
162,384
160,415
217,081
109,947
127,500
80,350
221,350
55,000
144,116
200,040
201,846
149,064
90,000
City Outlets On Air
Louisville WAVE-TV, WHAS-TV
Matamoros (Mexico)-
Brownsville, Tex. XELD-TV
Memphis WMCT
Miami WTVJ
Milwaukee WTMJ-TV
Minn.-St. Paul KSTP-TV, WTCN-TV
Nashville WSM-TV
New Haven WNHC-TV
New Orleans WDSU-TV
New York- WABD, WCBS-TV, WJZ-TV, WNBT
Newark WOR-TV, WPIX, WATV
Norfolk WTAR-TV
Oklahoma City WKY-TV
Omaha KMTV, WOW-TV
Philadelphia WCAU-TV, WFIL-TV, WPTZ
Phoenix KPHO-TV
Pittsburgh WDTV
Providence WJAR-TV
Richmond WTVR
Rochester WHAM-TV
Rock Island WHBF-TV
Quad Cities Include Davenport, Moline, Rock Ise.,
Salt Lake City KDYL-TV, KSL-TV
KEYL, WOAI-TV
KFMB-TV
KGO-TV, KPIX, KRON-TV
otal Markets on Air 64*
Includes XELD-TV Matamoros, Mexico
San Diego
San Francisco
Schenectady-
Albany-Troy
Seattle
St. Louis
Syracuse
Toledo
Tulsa
Utica-Rome
Washington
Wilmington
Sets in Area
146,181
19,200
126,853
113,000
328,084
321,400
68,418
250,000
89,108
3,059,400
112,543
125,702
126,374
118,860
140,109
91,563
E. Moline
75,900
73,378
130,000
Stations on Air 109*
WRGB
KING-TV
KSD-TV
WHEN, WSYR-TV
WSPD-TV
KOTV
WKTV
WMAL-TV, WNBW, WTOP-TV, WTTG
WDEL-TV
Estimated Sets in
206,600
139,800
390,500
174,718
158,000
111,970
70,000
354,129
100,438
Editor's Note: Totals for each market represent estimated sets within television area. Where coverage areas overlap set counts may be
partially duplicated. Sources of set estimates are based on data from dealers, distributors, TV circulation committees, electric companies
and manufacturers. Since many are compiled monthly, soma may remain unchanged in successive summaries. Total sets in all areas are
necessarily approximate.
TELEVISION HOMES
in KRLD-TV'S
EFFECTIVE COVERAGE
AREA
EXCLUSIVE CBS
TELEVISION OUTLET FOR
DALLAS-FORT WORTH
AREAS
Channel 4 . . . Represented by
The BRANHAM Company
Page 76 • April 21, 1952
BROADCASTING • Telecasting
The Atlanta market is a beauty in more ways than
one. So far as we know, the city's famed dogwoods
bear no particular significance to sales . . . but did you ever
notice how much better work does seem to go amid
pleasant surroundings? One of these more pleasant things about
doing business in Atlanta is a television set-up that pampers an
advertising budget. Telecasting over Channel 2 with
50,000 watts from the world's tallest television tower,
WSB-TV delivers a package that makes sense to cost-conscious
time buyers. Let one of us show you WSB-TV's coverage pattern
and tell you about the production facilities we have for you.
Represented by
Edward Petry & Co., Inc.
Affiliated with The Atlanta
Journal and Constitution
BROADCASTING • Telecasting
April 21, 1952 • Page
Nothing fitert
in the ihdusbyl
ADVANCED
C/oser Focus For GRCATCR MA6WFtCATfON
FIG. 1 —TWICE THE BACK FOCAL TRAVEL
/ With short focal length lenses, G-E cornsra (hot
torn) can focus closer on subjects for greet".
magnification - up to 25 limes.
y' INTERCHANGEABLE WITH MOST
S Vibration-isolated blower provides full length
cooling of I.O. tube for long tube life and top
picture quality.
SEND FOR THIS NEW BULLETIN — Complete specs, diagrams
and photographs of this new G-E TV Studio Camera Channel.
Wire or write us for Bulletin ECB-5. General Electric Company,
Section 232-17, Electronics Park, Syracuse, New York.
in naitf GEdurffo camera (knmll
ALREADY in production and already in service,
JLY. General Electric's Type PE-8-B represents an-
other major engineering achievement in television
from Electronics Park, world center for electronics
research and development. Feature by feature— to
give you unprecedented picture quality and sim-
^ Twice the back focal travel of conventional cameras!
Now, for the first time you can focus on closer subjects
with a long focal length lens. ( See Fig. 1 )
^Silent blower permits close-up operation without mi-
crophone pick-up.
^ Special shielding around yokes and blower motor pre-
vents picture distortion by eliminating effect of stray
magnetic fields.
^Faster lenses supplied at no extra cost!
50mm-f2.3 100 mm -f2. 3 152mm-f2.7
l/Lenses are positively indexed.
Circuits provide sweep failure protection for your
$1200 I.O. tube. \/ Quick change sweep expansion
switch prevents underscanning effects on the face of the
tube.
^Lens versatility. More than 15 different TV lenses can
be mounted without special adaptation.
^Stabilized and friction-damped turret prevents oscil-
lation or sagging when shifting lenses or tilting camera.
^Automatic engagement of focus control when side
door of camera is closed.
plicity of operation — this channel is far ahead of
anything in its field today!
Check the advantages listed below. Compare
them, point by point, with those of any other
camera channel. Then call your G-E Broadcast Man
and ask to see this new unit in action.
^Low center of gravity in camera and Fearless pan and
tilt head assure stability and smooth operation.
Focus handle clutch protects against damage and mis-
alignment.
^Removable I.O. yoke with ball-bearing slide assembly
and plug-in electrical connections.
^ Microphonics minimized. No signal circuits included
in control console.
^Average brightness measurements of channel picture
can be made at the channel amplifier.
14 kv independent power supply for monitor picture
tube. V* Calibration input terminals supplied.
^Change-over switch for composite or non-composite
signals.
^Waveform monitor includes IRE calibration scale.
^Simultaneous vertical and horizontal waveform
presentation.
Large quiet blower provides ample monitor cooling.
Entire channel is factory-wired, with all plug-in inter-
connections.
• screw and turret, y Easy tide coupling knob (above) for focus
ufe keeping, during "line-up".
GENERAL
tube In 2 minutest Remove \/ Rapid focus by crank or kneb. </ Use in- S Counter-balanced "draw-out" and remov- y Convenient, accessible rack
panels for accessibility. |<12%" telephone communication between rack,
aluminized picture tube. camera and control
ELECTRIC
EDUCATORS, JCET
TV Thaw Is 'Challenge'
FCC has spun the wheel of fortune
for TV station-minded educators '
throughout the nation but the ques-
tion remained last week whether
many institutions would get their
blue chips on the table within the
prescribed one-year time limit.
While a number of prominent
educators, including representa-
tives on the Joint Committee on
Educational Television, expressed
themselves as highly gratified over
the FCC's non-commercial educa-
tional reservations, they made plain
they did not regard the allocations
as a "victory" per se but as a de-
cision within the province "of the
public interest" and a challenge
to education.
The Commission set aside 242
reservations for non-commercial
educational stations, of which 80 or
13% are earmarked for VHF
[B*T, April 14]. Processing starts
July 1.
Despite the concern over finances,
educational groups were urged to
apply immediately for precious fre-
quencies within the structure of
FCC's table of assignments — "even
before funds are available" lest
they "inevitably be lost" by re-
maining "fallow."
Estimate 15 to File
JCET, prime mover in the edu-
cators' drive, with the help of a
$90,000 grant from the Fund for
Adult Education of the Ford
Foundation, estimates perhaps 15
organizations may file this year
for educational outlets — and at
least half "should get in substantial
readiness" to file.
Losing no time once FCC an-
nounced its allocations plan, edu-
cational leaders and JCET officials
called a news conference in Wash-
ington last Monday.
JCET announced that the final
TV allocations plan "retains the
principle of reservations" it had
proposed before the Commission,
and lauded the FCC "for creating
a television allocation plan which
will provide [the American people]
with wider access to the benefits of
education."
Submitting to questioning were
Ralph Steetle, JCET executive di-
rector, and other committee repre-
sentatives, and spokesmen for U. S.
Office of Education, National Assn.
of Educational Broadcasters, Na-
tional Education Assn. and Assn.
for Education by Radio-Television.
Mr. Steetle told Broadcasting •
Telecasting that perhaps a dozen
groups or institutions now are
seeking educational stations in such
cities as Houston, Milwaukee, San
Francisco, Detroit, Los Angeles,
DeKalb (111.), Columbus, Cham-
paign (111.) and others.
Among universities expected to
file shortly for channels are U. of
Missouri (no educational channel
reserved by FCC), Michigan State
College, U. of Illinois, Ohio State
U., U. of Kansas, State U. of Iowa,
U. of Southern California, Wichita
U., Houston U. and Southern Illi-
nois U.
Statewise, several state educa-
tion departments have joined other
groups for "initial steps" in New
York, New Jersey, Connecticut,
Michigan, Wisconsin, Oregon, Cali-
fornia, Ohio, Washington, Texas
and others.
Mr. Steetle, while expressing no
such sentiment during the news
conference, told this publication he
wanted to stress that "commercial
television stations have done a good
job" in presenting educational fare
but that there is no question of
overlap in programming.
"The interest of the Ford Foun-
dation, additionally, will continue
unabated in this program to facili-
tate the establishment of an edu-
cational system of television broad-
casting," Mr. Steetle said. He said
this interest implies "financial sup-
port" in instances involving educa-
tional groups in need of funds.
In his prepared statement, Mr.
Steetle praised the FCC for its
attitude and expressed confidence
that many schools "will move for-
ward immediately to construct and
operate television stations."
Basically, however, it was made
plain at the conference that respon-
sibility for implementing educa-
tional TV will rest with individual
institutions, which have been can-
vassing sources of revenue to sus-
tain construction and maintenance
costs of educational stations (see
separate story page 100).
Seymour Siegel, JCET repre-
sentative and NAEB president,
suggested non-commercial TV sta-
tions could be built for as little as
$250,000 and operated for one year
on a maximum of another $250,000
— depending on the type and size of
community and its interests. Where
educational networks are in ex-
istence, the cost conceivably would
be less, he added.
UHF For WNYC
Mr. Siegel, also director of
Municipal Broadcasting System
(WNYC) New York, who hopes to
obtain the only local commercial
channel available— UHF No. 31—
and who announced that WNYC
will apply this week, probably to-
day (Monday) for the lone chan-
nel, said commercial operators will
shy away from the UHF frequency
in New York because six VHF op-
erators already are established suc-
cessfully there.
He said an application for a non-
commercial channel had been sub-
stantially completed when FCC
ruled that applicants for such chan-
nels must be identified with edu-
cational institutions. He said au-
thority for WNYC's application
was issued in February by the city's
board of estimates for a TV sta-
tion. He indicated his hope of an
uncontested hand in obtaining UHF 581
Channel 31.
He urged educational groups to *
"apply for channels without delay
—apply for construction even be-
fore funds are available."
JCET officials conceded that in
some instances, state universities
would have to go to their legisla-
tures every year because "funds
are hard to come by and slow to
come by." On the other hand, in
cases like that involving the Board
of Regents of the State of New
York, it was said television is
a "small item" when siphoned
from a substantial budget set aside
for support of public schools.
The Board of Regents has pro-
posed an 11-station non-commercial
educational TV network at an esti-
mated cost of $3,855,540 with an:
annual technical operating cost of
$2,273,941 based on 12 to 16 hours
programming daily, seven days a
week. Total of ten UHF channels
were reserved for the New York
State plan.
Arthur S. Adams, president of
the American Council on Educa-
tion, posed a challenge for educa-
tors, stating: "The time is now —
the time we have this opportunity
is short."
Experience Needed
Belmont Farley, JCET repre-
sentative for NEA, said educators'
TV station dreams can come true
"but it will take a little longer.
What we don't know now and have
in experience, we will learn." An
estimate of two to five years was
given.
Seymour Krieger, JCET counsel,
TV PROGRESS
Ohio Institute Charts Course
PROGRAMMING of commercial
TV stations "will improve" but in-
dustry cannot do the job alone
without the aid of educational
broadcasters, the Institute for Edu-
cation by Radio-Television was told
Thursday.
This was the gist of talks by
commercial broadcasters and edu-
cators in a session on "improve-
ment of television programming"
ushering in the 22d annual IERT
conference sponsored by Ohio State
U. at Columbus.
The general session was flavored
with references to the NARTB
Television Code, FCC's ill-fated
Blue Book of several years ago and
trade criticism.
Panel Members
Panelists included Edward Lamb,
president of WTVN (TV) Colum-
bus and WICU (TV) Erie, Pa.,
WTOD Toledo and WHOO Orlando,
Fla.; Mrs. A. Scott Bullitt, presi-
dent of KING-TV Seattle, a mem-
ber of the NARTB TV Code Review
Board; Armand Hunter, director of
TV development, Michigan State
College, and Dallas Smythe, Insti-
tute for Communications Research,
U. of Illinois.
Mr. Lamb said "there are many
factors which lead me to feel that
TV programming at commercial
stations will improve," largely
through consumer and organized
viewing groups rather than by dint
of "self-policed codes of good con-
duct."
He described the new NARTB TV
code as a good thing but only "a
mild incentive" to improvement.
He insisted that "more and more
commercial broadcasters are daily
coming to a realization that FCC
was essentially correct in its Blue
Book announcement several years
ago." As a result, he said, they
have realized that the "best pro-
gramming" is local and public serv-
ice fare;
Most immediate problem, Mr.
Lamb stated, is improvement of
commercial T V programming,
which "will arrive out of a real,
rugged competition for audience
attention." He said educators no
longer can afford to sit back and
"criticize commercial telecasting"
but must face up to the task of
putting educational stations on the
air. The American public will be
able to use this new program source
as a gauge to measure usefulness
of all TV stations.
Noting that educational groups
are receiving reservations for more
than twice as many channels as
commercial outlets now on the air,
Mr. Lamb suggested that private
broadcasters might question grant-
ing free time to public service and
educational programs.
"It is unfortunate that this re-
cent allocation plan did not accept
the proposal offered by Sen. Edwin
C. Johnson (D-Col.) and others of
us who have been touring the
country," he said.
Mrs. Bullitt suggested that tele-
viewers show more response to
good programming to guide com-
mercial stations and felt program-
ming problems would be solved in
time. She stressed public service
programs, a high level of program
selectivity and research, adding
that there is a difference at times
between so-called good and bad
shows and that research reflects
changes in audience taste.
'Silence Is Lethal'
"When stations offer something
worthwhile, they frequently get the |
silent treatment," she said. "Si- >
lence is lethal."
Responding to a question, Mrs.
Bullitt said that while some indi-
viduals in the industry take issue
with educational reservations,
"there will be very feeble opposi-
tion" once the educators start to
build stations.
Mrs. Bullitt expressed confidence
that programs will show continual
(Continued on page 82)
Page 80 • April 21, 1952
BROADCASTING • Telecasting
1
tHff/iaid he is delighted "the Commis-
sion has seen the light" and said
i;hat previously applications be-
fore the FCC were "predominantly
commercial. " He said the burden
iad been on educators to present
jjj strong case for non-commercial
TV outlets "immediately" while
commercial telecasters sat back
jind "clamored" for three and a
lalf years for the FCC to lift the
freeze.
JCET officials urged special
laste by organizations in larger
;ities where FCC has earmarked
one, VHF in its assignments.
isidj Turning to programming, a
JCET representative said educa-
pri ,tional stations will "try to get
away from the deadening monotony
of standard stuff" telecast by com-
mercial stations. But even so,
JCET officials emphasized that its
^proposed educational fare would
fall within the broadest possible
definition of the word, and include
culture, fine arts and entertain-
ment.
In this connection, the educators
had a kind word for DuMont Net-
work's Johns Hopkins Science Re-
view, NBC-TV's Meet the Press
(whose format they felt could be
embellished with general educa-
tional uplift) — and even Kukla,
Fran & Ollie.
The purpose of educational pro-
gramming, JCET avowed, would
be to weigh "the total impact of
educational and cultural fare on all
levels of people" and to afford
EDUCATIONAL TV COST
'Who's Going to Pay?'
FINANCING of educational TV
presents a grave problem, Calvin
S. Hathaway, director of the Coo-
per Union Museum for the Arts of
Decoration, New York, declared
last Wednesday.
Speaking before the Friends of
the Museum, Mr. Hathaway said
that although "we are keenly in-
terested in the potential widening
of our horizons by the new Wash-
ington decree ... I only wish that
Washington or Albany or the ulti-
mate beneficiaries who own tele-
vision receiving sets would tell us:
Who's going to pay?"
He cited the expense of TV pro-
gramming and noted that the New
York State Regents hope to op-
erate a proposed network. He
added, "but there seems to be no
reason to hope that the State of
New York will be any more in-
terested in helping to cover a mu-
seum's television expenses than
commercial television has been."
"mature, literate and adult fare"
which education hopes to translate
in terms of public understanding
in government and democracy.
JCET still is "interested in edu-
cational programming of com-
mercial stations" and the need for
cooperation between commercial
telecasters and educational outlets.
Role of the latter in supplying new
personnel for potential commercial
outlets was cited.
Because the stations would be
operated without profit, there are
no problems involving unions or
copyright-royalties. "The Ameri-
can Federation of Musicians has
cooperated fully and completely"
with schools on broadcasts involv-
ing musicians, Mr. Siegel in-
terposed.
Cost of operating these stations
would be "cheaper than chewing
gum — perhaps the least expensive
way you can educate except per-
haps radio," according to ACE's
Mr. Adams. He cited a potential
Boston VHF audience of four mil-
lion viewers and added that in New
York the cost "will approximate
.that of one newspaper per person
per year." In some instances, the
audience would be select or limited,
however, it was acknowledged.
"Within five years, state uni-
versities and private institutions
will serve each community, state
and the nation on a scale only
dimly appreciated today," Mr.
Adams told newsmen.
Some educational groups, it was
acknowledged, have indicated in-
terest in applying for commercial
TV licenses. It also was noted
that FCC was asked to rule on
partial commercialization by edu-
cational applicants as a policy.
(The Commission rejected this pro-
posal, suggested by the U. of Mis-
souri and other schools.)
The ACE president strongly en-
MARCH OF TIME
Announces New Series
THE MARCH of Time, New York,
has announced a new 26-week TV
films series, American Wit and
Humor.
Works of America's most famous
authors and humorists, including
Mark Twain, Artemus Ward, Eu-
gene Field, Josh Billings, Nathan-
iel Hawthorne and Edgar Allen Poe
are featured. Cast for the series
includes Thomas Mitchell, Gene
Lockhart, Jeffrey Lynn, Arnold
Moss, Ann Burr and Luella Gear.
dorsed the plan and expressed con-
fidence that construction and opera-
tion "will begin promptly in many
communities." Actual spade work
for these stations may take place
at the current Educational Tele-
vision Programs Institute at Penn-
sylvania State College, slated to
have been held yesterday (Sunday).
NEA's Mr. Farley noted that
one state (presumably New York)
is "well on the way to the crea-
tion of a statewide network of tele-
vision stations. In numerous cities
and in many institutions . . . plans
for financing and operating educa-
tional stations have been made and
will be carried out at an early
date." The reservations will help
some groups overcome some
"limitations" on TV, he added. Los
(Continued on page 82)
Take a good look at this area
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m^^^> r;r;^r--> ° 'morgan i, . i v 0M»g».i°»« i
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This is the coverage area of WSAZ-TV
It is in an area of
2 000, OOO Persons
Here is a market larger than
pom. -
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•7\
^EWS~~r^xBARBOlJR/ v—
• UPSHUft, RANDOLPH
KANSAS CITY
WSAZ-TV
HUNTINGTON, WEST VIRGINIA
^TwiSE
CHANNEL
J FLOYD /'
'»
PTTTSYL
rv-~- .
STOKES |
I I Counties credited te WSAZ-TV by
L „ j NBC Research Deportment.
□ Additional counties from which
WSAZ-TV regularly receives mail.
Base map— copyright Hoastrom Company.
For more information call . . . THE KATZ AGENCY, INC
BROADCASTING • Telecasting
April 21, 1952 • Page 81
FINAL
TELEVISION
ALLOCATIONS
REPORT
EXTRA COPIES
AVAILABLE
NOW
AT $3.00
EACH
This is the complete re-
port— 196 printed pages —
just as the FCC released
it last Monday.
This volume shows the
complete city-by-city
breakdowns for all 2,053
proposed stations in 1,291
communities. There are
sections on antenna
heights, educational res-
ervations, power, proce-
dures, Hennock's and
Jones' opinions, zoning
and mileage separation.
You'll want library cop-
ies, home copies, tear
copies and working cop-
ies. Press run was limit-
ed. Please use the coupon
below and order today.
Broadcasting • Telecasting
870 NATIONAL PRESS BLDG.
WASHINGTON 4, D. C.
Please send copies of
the Final Television Allocations
Report at S3.00 each.
M/O, check
please bill
ZONE STATE
TV Progress
(Continued from page 80)
improvement but emphasized that
objectives will not be reached over
night. With new educational TV
outlets taking the air, program-
ming is bound to improve, she
noted, but the pattern has not yet
crystallized.
Burden of responsibility for im-
provement in video fare was placed
on educators by Dr. Hunter, a
prime mover in Michigan State TV
development, who felt a "funda-
mental philosophical conflict and
opposition" within private industry
is hampering progress.
"Industry has certain . . . eco-
nomic obstacles in its path," he said
in calling on educators to improve
programming. "The FCC has no
practical method of enforcing it
and the public has no articulate
means of demanding it," he added.
Dr. Hunter predicted that "the
battle will be long and hard" and
that the educators as outside forces
are the only ones who can perhaps
swing the support and weight need-
ed to help the industry win the
fight and eventually achieve the
common objective.
He called on educators to deter-
mine needs and standards through
qualitative program research and
experiment with new ideas.
Statistics on Programming
The research phase elicited sta-
tistics from Prof. Smythe, also a
director of studies for the National
Assn. of Educational Broadcasters.
He scored "the apparent predomi-
nance of stereotyped material in
the entertainment which provides
the bulk of TV programming."
Delving into NAEB monitoring
studies in three cities, financed
partly by the Fund for Adult Ed-
ucation over a 15-month period,
Prof. Smythe said entertainment
occupies about three-fourths of
program time in New York and
Los Angeles. He gave this break-
down: Information type programs
(news, weather, sports, etc.) 19%
in New York and 24% in Los An-
geles; public issues and events,
ranging from 4% in Los Angeles
to 7% in New York, and drama,
33% in both cities. Comparisons
with Chicago were not available,
though studies are under way and
are being extended to other cities.
This research covered 1951 and
1952.
Prof. Smythe particularly de-
plored "crime and violence on TV,"
which he said had risen in both
cities and suggested such studies
"may lead to revisions of TV pro-
gram policy of the highest im-
portance."
A tribute to the late W. W. Char-
ters, co-founder and honorary di-
rector of the institute, was given
by Judith Waller, NBC Central
Division, who cited his "wise coun-
sel in serving IERT."
Dr. I. Keith Tyler, Institute di-
rector, presided over the panel held
in the Deshler-Wallick Hotel. Ken-
neth G. Bartlett, Syracuse XL, led
the floor discussion.
Educators, JCET
( Continued from page 81 )
Angeles also is "ready to go" with
UHF, it was said.
JCET assisted 838 colleges, uni-
versities and school systems and
public service agencies to file
formal statements in response to
the FCC's proposal for reserva-
tions. The difference between the
242 finally reserved and the 209
set aside in the Commission's Third
Notice represents extra channels
granted to groups which had not
even applied. JCET will continue
to aid schools, offering engineering
and construction data.
Detroit educational agencies are
"well along" in their planning, ac-
cording to President David Henry
of Wayne U., an ACE representa-
tive on JCET. Applicants for UHF
in that city include Wayne U., U.
of Detroit and Dept. of Education.
Mr. Henry said:
"Much experimentation in pro-
gramming is under way in many
A BULLITT-PROOF PROGRAM
KING-TV President Gives Recipe to IERT
Page 82 • April 21, 1952
MRS. A. SCOTT BULLITT, KING-
TV Seattle president, gave a recipe
for an average program at the
Ohio State U. Institute for Educa-
tion by Radio-Television meeting
at Columbus Thursday. Speaking
during the TV program panel, she
gave the recipe as follows:
Take one cup sponsor's require-
ments and sift gently.
Two tablespoons agency ideas,
carefully chilled.
Add one-half dozen staff sugges-
tions, well beaten.
However fresh and flavorful, they
will curdle when combined with
agency ideas, so they must be
beaten till stiff.
Stir together in a smoke-filled
room and sprinkle generously with
salesmen gimmicks.
Cover the mixture with a tight
lid so that no imagination can get
in and no gimmicks can get out,
and let stand while the costs in-
crease.
Then take one jigger of talent —
domestic will do — flavor with pro-
duction problems, a pinch of doubt
and, if you have any — a dash of
hope. '
Fold these ingredients carefully
together so they can get into a
small studio.
This requires a very light touch
as the slightest jolt will sour the
results.
Be sure to line the pan thoroughly
with union regulations or the mix-
ture will stick.
Place in the oven with your
fingers crossed. Sometimes it comes
out a tasty delicacy, and sometimes
it's just cooked.
institutions and in many localities.
Considerable thought has been
given to how educational agencies
can pool their resources for effec-
tive operation. I am sure that edu-
cational agencies are ready to meet
the time schedule for transmitting
and receiving UHF. Some are
ready for the immediate use of
VHF allocations." FCC reserved a
UHF channel for educational use
in Detroit.
Similar reports were given for
land-grant colleges and state uni-
versities. James H. Denison of
Michigan State College, another
JCET representative, said many
"are prepared to file applications
for construction permits immedi-
ately, and others will not be far
behind." MSC was rejected for a
VHF channel at East Lansing.
Dr. A. N. Jorgensen, U. of Con-
necticut president, felt that state
universities that have been as-
signed TV channels "must now
move forward as soon as possible."
Earl McGrath, U. S. Commis-
sioner of Education, Office of Edu-
cation, Federal Security Agency,
described the FCC plan as the
opening of "a new era" for edu-
cation. But he warned:
The FCC's decision must be im-
plemented by actual broadcasting op-
erations if its benefits are to be felt in
the community. Thus, educators also
face a serious challenge this year — a
challenge to determine whether they
will build and operate these stations,
or whether they will allow this in-
valuable portion of the public domain,
the television spectrum, to remain un-
used and ultimately to be turned to
other than educational uses. Clearly
then, educators in all of these cities
must begin at once to initiate or com-
plete plans for the construction and
operation of their own independent
television stations.
Dr. I. Keith Tyler, director of
radio education at Ohio State U.
and a key figure in JCET, said
he was pleased that the FCC rec-
ognized education's' role in TV's
development and commended the
Commission for its handling of the
allocations plan. (OSU was re-
jected in a bid for a VHF Chan-
nel.) He felt that FCC had not
solved one of the "most difficult
problems," asserting:
Education is now forced to rely upon
UHF in some cities which already have
so many VHF stations and such a high
saturation of VHF receiving sets as to
make the educators' task almost hope-
less. These cities include New York
and Los Angeles as well as Columbus
where Ohio State University was pre-
pared to go ahead immediately with
an educational television station if the
Commission were able to make avail-
able a VHF channel. But for most of
the nation's cities, the door is now
open for educational stations.
Colleges, universities, school systems
and other educational institutions must
now take up the challenge. They must
proceed as rapidly as possible to plan
cooperatively in each community the
use of these valuable channels. It may
take time to explore resources, to edu-
cate communities and to marshall the
necessary finances, but the time to be-
gin is now.
Elsewhere, educators commended
the FCC's educational reservations
and felt they opened a new "vista"
(Continued on page 100)
BROADCASTING • Telecast
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They can compare it with their present
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April 21, 1952 • Page 83
i
■
TV AIDS SPORTS Cooperation Is '52 Keynote
TELEVISION manufacturers, hav-
ing shown that TV actually helps
rather than hurts recreation indus-
tries, are preparing to cooperate
with professional baseball clubs
during the 1952 season.
Cooperation is replacing the hos-
tility once shown by baseball op-
erators, and Radio-Television Mfrs.
Assn. will soon launch its drive to
boost interest in the sport and to
stimulate attendance at the parks.
Final plans will be discussed Tues-
day at a New York meeting of the
RTMA Sports Promotion Subcom-
mittee. Chairman of the group is
Dan Halpin, RCA Victor.
The current study of TV's im-
pact on recreation and communica-
tions, released by RTMA on the
basis of a three-year investigation,
bears out the original premise of
Jerry Jordan, research specialist,
that harmful effects of TV set own-
ership are confined to the "novelty
period" [B»T, April 7]. Mr. Jor-
dan is son of C. E. Jordan, execu-
tive vice president of N. W. Ayer
& Son, Philadelphia. The agency
has continued young Mr. Jordan's
research project during his service
in the Army.
Glen McDaniel, RTMA president,
said the summary of 1951 business
in the recreation and communica-
tions industries "indicates that Jor-
dan's original theory is working out
DOLLARS SPENT ON RECREATION
1940 '41 '42 443 '44 '45 '46 '47 '48 '49 "50 'SI
TV's Impact on Recreation Industries
and that television is becoming a
promotion partner, and not a harm-
ful competitor of most recreation."
The new RTMA study shows
steady growth for recreation and
news industi'ies, one of the fastest
growing segments of American in-
dustry, of which TV is a part. The
tremendous increase in 1950 TV
set sales helped boost the total in-
come for that year and the decline
PEABODY AWARD 1951
originating Station of
THE JOHNS HOPKINS SCIENCE REVIEW
Around
Baltimore
they always
keep an eye on
WAAM
TELEVISION
CHANNEL 13
Affiliate DuMont Television Network — American Broadcasting Co.
Represented nationally by Harrington, Righter & Parsons, Inc.
in 1951 caused a leveling off for the
year.
Five out of eight major other
classifications of recreation are
running ahead of the pre-TV year
1947, with RTMA describing video
as "an addition, not a replacement"
in the home. "Opening hun-
dreds of new stations will not
change that condition," according
to RTMA.
The average TV family can add
about four hours of TV a day and
not curtail other types of recrea-
tion seriously, according to RTMA,
because of such factors as largest
number of children in history,
shorter working hours, modern
homes, labor-saving appliances,
faster transportation and better
organized existance.
"Television simply fills another
need for our expanding economy —
just as magazines did a few gen-
erations ago," says RTMA, adding,
"just as the movies, radio and or-
ganized sports have done in later
years."
As to newspapers, RTMA notes
daily newspaper circulation holding
close to its all-time 1950 peak, ac-
cording to the Ayer Directory.
Reading time hasn't changed no-
ticeably, with sports and entertain-
ment pages "definitely stimulated."
On top of that, RTMA finds, news-
papers have gained "twice as many
dollars in total advertising revenue
since 1947 as were spent on all
television advertising in 1951."
Newspapers in TV markets were
found to have only a slight "novelty
levelling-out" in 1949.
Magazine Growth
Magazines have grown just twice
as fast as population in the last
decade, RTMA reminds, with TV
families reading as much as non-
TV families and all advertising rev-
enue records broken. A 1949 drop
was shown during the novelty
period but last year "magazines
come back strong with a whopping
big $70 million gain over the pre-
TV year of 1947."
As to broadcasting, RTMA scoffs
at prophets who shouted, "Televi-
sion will take the audience and the
income." RTMA quotes Broadcast-
ing Yearbook net income figure of
$485.5 million for the aural indus-
try in 1951, an alltime record. "A
pretty healthy corpse," RTMA sug-
gests.
Good pictures are drawing well,
according to RTMA, with only the
mediocre Hollywood films "taking
it on the chin." It cites opening
of 3,000 new drive-in theatres as
against the 2,000 that closed, add-
ing, "about 80 million people a
week paid half-a-billion dollars
more for movies in 1951 than in
1941." Gains in symphony, ballet
and opera attendance has doubled
in a decade, it is stated.
Increase of 200% in spectator
sports right after the war and
prior to general TV inevitably was
influenced as people started buying
homes, durable goods and paying
big taxes, "regardless of televi-
sion," according to RTMA.
RTMA recalled the predictions
that video would empty sports
stadia, terming them "as ground-
less as the earlier fears that once
threatened to bar sports writers
from the parks and did ban radio
20 years ago. Sportscasting is
paying its way with $6 to $7 in
rights fees; educating millions to
the thrills of sports and opening
enormous possibilities as network
and theatre TV expand. Million-
dollar gates for big events are
coming back, with television fees
leading the way to greater stabil-
ity; more assured income; pension
and welfare funds."
Sports Participation
TV hasn't stopped people from
participating in "doing" sports,
RTMA continues, with dollars spent
on participating sports up nearly
10% over 1947 and intramural
sports increasing "spectacularly."
As to baseball, RTMA explains
that the nine clubs that maintained
their regular TV of all games or
day games played to increased
crowds in 1951 and the seven clubs
that cut or eliminated TV had a
loss. Major leagues received about
$4,562,000 for sportscasting fees in
1951, almost equal to the entire
National League gate receipts in
1940, biggest pre-war year, the re-
port says. "Since the lush attend-
ance following the war, paid ad-
mission in parks that have tele-
vised regularly and consistently
have dropped only about half the
percentage decline of those which
did not televise — or reduced or re-
stricted television," it continues.
Minor league baseball is de-
scribed as "one unhappy note in
the sports picture" but RTMA
points out that only about 40 of the
350 clubs are near enough to TV to
be affected by it and losses were
general in 46 out of 50 leagues.
Much of the blame is ascribed to
overemphasis of the "major league
frame of mind" and such other ele-
ments as big-league broadcasts by
1,C00 radio stations, stories of na-
tional news services and loss of
Page 84 • April 21, 1952
ROADCASTING • Telecastin
RADIO REPORTS
PRE-TV POST TV
1946 1951
TV's Impact on Broadcast Income
layers to the military.
The minors can come back if
ley are courageous and get help
fom the majors, broadcasters and
aseball writers, RTMA believes,
jntinuing, "And local TV of their
wn games may help them to do
d, when enough new stations are
uilt to spread telecasting over a
irger number of teams."
Referring to a 157c loss in male
tudent enrollment at colleges,
:TMA cited National Collegiate
athletic Assn. research to show
hat colleges in TV areas fared
etter in 1951, compared to 1950,
han those in non-TV areas. "The
ay is not distant when more than
,000 TV stations will offer the
pportunity for hundreds of col-
2ges to build closer contacts with
heir alumni, friends and neighbors
hrough well-planned television of
ootball," in RTMA's opinion.
Professional football is proving
hat TV belongs alongside news-
■apers and radio in building in-
erest in a sport confined to a
imited number of cities, according
o RTMA. Upward turn in racing
.lso is shown, with TV credited an
assist." Boxing, too, is benefiting
rom telecasts, RTMA asserts. On
he other hand attendance is off
n professional hockey and basket-
iall, where TV has been eliminated
n many areas. College basketball,
m the other hand, is up 3<7< despite
candals and is still telecast in
nany places. Tennis and golf also
vere aided, it is claimed.
TV EDUCATION
Chicago Panel Set
DAVIDSON TAYLOR, NBC vice
president, will be one of four fea-
tured panel speakers on education
and television at the American
Council on Education's 35th annual
meeting in Chicago May 2-3.
Mr. Taylor will discuss "The Re-
sponsibilities of Educational Tele-
vision on Commercial Stations."
Other panel members include
Ralph Steetle, executive director,
Joint Committee on Educational
Television, who will recall "His-
tory of Recent Attempts to Achieve
a Working Plan for TV"; Frank-
lin Dunham, who will consider
"Advantages and Disadvantages
of Alternative Approaches to Edu-
cational Television," and George
Probst, radio director of the U. of
Chicago, whose topic is "Television
and Public Service."
Panel chairman will be Rev.
Theodore M. Hesburgh, C.S.C.,
executive vice president, Univer-
sity of Notre Dame. Recorder
will be I. Keith Tyler, director of
the Institute for Education by
Radio-Television. He will sum-
marize the speeches of each of the
panel members for delivery to the
entire convention Saturday.
Mo Harm to Yanks
"THE only time televising a
game hurts the gate is when
the weather's bad . . ."
George Weiss, president of
New York Yankees baseball
club, asserted last week at
'Sports Broadcasters luncheon
in Bew York. Questioned by
Bob O'Connor, WOR-TV
New York sports director, as
to television's usefulness in
promotion, Mr. Weiss re-
plied: "It doesn't do us any
harm."
MIAMI CABLE 'RACKET'
WTVJ (TV) Fights Swindle
ADVENT of coaxial cable service
to Miami, Fla., has inadvertently
given rise to a "racket" in which
swindlers are collecting "$30 license
fee on home television reception
of the cable programs." The
swindlers represent themselves as
tax agents and say that the tax
must be paid before July 1.
WTVJ (TV) Miami has carried
the story on all of its news pro-
grams, cautioning viewers against
paying any mor.ev to the "tax col-
lectors." In addition, the police and
the Better Business Bureau have
been notified and an investigation
is underway.
RELIGIOUS SHOWS
WOI-TV Has Workshop
REGISTRATION of 50 persons
from 10 midwest states is expected
for the religious television work-
shop to be conducted at WOI-TV
Ames, Iowa, this week. Richard
B. Hull, radio-TV director at
Iowa State College, which owns
the station, is planning workshop
sessions under sponsorship of the
TV-radio committee of the Iowa
Inter-Church Council.
Seminars will concern program
monitoring, general discussions of
TV, scripting, production and put-
ting a half-hour show on the air.
Rudy Bretz, TV consultant for
CBS New York, and Charles
Schmitz, educational director of
the commission on films, radio and
television for the National Council
of Churches, are in charge of the
program. Panelists will represent
state and city councils of churches,
pastors, directors of Christian ed-
ucation, laymen, Council of Church
women and parent and teacher
groups.
Members of the college and sta-
tion staff will direct several meet-
ings. The Monday evening speaker
will be Charles Guggenheim, pro-
ducer of The Whole Town's Talk-
ing on WOI-TV, in cooperation
with the Fund for Adult Education.
Tuesday luncheon speaker will be
Ed Wegener, WOI-TV production
manager, while the Thursday
luncheon address will be given by
Merritt Ludwig, project super-
visor of the Fund for Adult Edu-
cation, an independent organization
established by the Ford Founda-
tion.
Bill Niethamer
BILL NIETHAMER, WOAI-TV
San Antonio staff member, died
April 10 of a heart ailment after
several months' illness. Mr. Niet-
hamer was with the station for
two years as commentator and nar-
rator on local news programs.
ORIGINAL Richard Rodgers musical
score for NBC-TV's documentary, Vic-
tory at Sea, to be seen next fall, has
been recorded and filmed by NBC
Symphony Orchestra under direction
of Robert Russell Bennett.
HOW TO COOK-UP SALES
in the Quint-City Area
"Today's Cooking" — 1:30-2:00 p.m., Monday thru
Friday, conducted by capable home economist, Norida
Frank— has recipe for increased sales in WOC-TV area.
For example, Kaukauna Dairy Company, using three
participations weekly, ran 8-week test.
For $1.00, offered viewers link of cheese, cheese
grater, simple recipe folder. Total response to offer was
2,175.
Cost of this 8 -week telecasting, $1,500 — for which
sponsor received IN EXCESS OF $2,100 in direct sales
to viewers . . . plus direction of THOUSANDS OF
PEOPLE TO GROCERS for Kaukauna Klub products.
If you have a product adaptable to home economics
type of telecasting, "Today's Cooking" will put it on
front burner, sales-wise. Get the facts from your
nearest F & P man ... or direct from us.
FREE & PETERS, INC.
Exclusive National Representatives
WOC-TV
Channel 5
^ The Quint Cities
COL. B. J. PALMER, President
ERNEST C. SANDERS,
Resident Manager
Davenport, Iowa
B R OA DC A STING • Telecasting
April 21, 1952 • Page 85
1
LES MITCHEL, producer-direc-
tor CBS Radio Skippy Holly-
wood Theatre from 1946-51,
has retained rights to all scripts
and plans to act in similar capacity
when they are filmed as half-hour
TV series, Guest Star Theatre.
Space at Churubusco Studios,
Mexico City, has been leased and
production on first 13 starts June 1
with Budd Lesser, Mr. Mitchel's
radio script editor, heading the
story department for TV version.
Plans call for many of the stars
in radio version to appear in the
roles they created and list includes
George Brent, Andy and Delia Rus-
sell, Martha Scott, Dane Clark,
Caesar Romero and Constance Ben-
nett. Scripts will be filmed two at
a time with each star getting salary
plus right to use his two films as
pilot films on series which may be
developed.
TV version will not conflict with
the 39 radio scripts which were sold
to Frederic W. Ziv Co., Hollywood.
Bo-Mor Productions, Hollywood,
headquartered at General Service
Studios, newly formed by Richard
Morley, formerly executive pro-
ducer Primrose Productions, that
city. Plans call for three half-hour
TV film series — a musical, each
program complete in itself, a dra-
matic format and a beauty-charm
type show. Another musical TV
film series is in offing which will be
quarter-hour. Val Lindberg, pro-
duction manager Primrose Produc-
tions, will serve with new company
in similar capacity.
George Brent Productions Inc.,
Hollywood, newly formed by George
Brent, film actor, and William B.
White, Hollywood talent agent, to
produce 26 half-hour TV film se-
ries, Address — Tangiers, starting
this summer. Film writer, Robert
Blees, is writing scripts to feature
Mr. Brent as owner of a tanker in
Tangiers and entrepreneur of nu-
merous shady deals. Tangiers was
selected as locale because of dra-
matic potentialities in this city of
no income tax, passports or extra-
dition. Mr. White will produce.
Several low-budget feature films
are also planned.
* . ♦ *
New TV film production company,
National Repertory Theatre, has
been set up in Hollywood by Arthur
Kennedy, Tony Owen, former exec-
utive at Columbia Pictures, Donald
and Jay Hyde, and William Koz-
Industrial films
tv spots . . .
PROGRAMS
i
1^^625 Madison Ave.
N.Y. 22, N.Y. • PLara 9-3600
Page 86 • April 21, 1952
film report
lenko, who will function as execu-
tive story head. Actors Edward
Arnold, Diana Lynn, Akim Tamiroff,
Millard Mitchell and directors Ro-
bert Florey, King Vidor, David
Miller and Ray Enright have been
signed by the new company for
its forthcoming dramatic series.
The company will function as a
stock company with important mo-
tion-picture and stage personali-
ties alternating as stars and sup-
porting players.
First picture, entitled The Vic-
tim, written by Mr. Kozlenko, fea-
tures Mr. Kennedy, Mr. Arnold,
Julie Bishop and Morris Ankrum.
Second picture, This Is Villa, stars
Mr. Tamiroff and Mr. Kennedy.
Short plays are being lined up by
Mr. Kozlenko, who was former edi-
tor of One Act Play Magazine, for
future production. Address is Mo-
tion Picture Center, Hollywood.
Tele-Voz Co., Mexico City, headed
by Miguel Aleman Jr., signs Budd
Lesser, script editor CBS Radio
Skii^y Hollywood Theatre from
1946-51, for similar capacity on
half-hour TV film series, Gloria
Swanson Show. Edward C. Sim-
mel, vice-president Simmel-Meser-
vey TV Productions Inc., Beverly
Hills, subsidiary, Simmel-Meservey
Co., and distributor of series, will
direct first four films [B«T, April
V].
Production . . .
Athena Productions Inc., Holly-
wood, headquartered at California
Studios, plans May production on
first of 39 half-hour color TV film
series, Son of Robin Hood, with
Clifford Sanforth, president, acting
as producer - director. Howard
Laurence Field is adapting scripts
from Son of Robin Hood and Son
of Robin Hood in Nottingham,
novels written by Paul A. Castle-
ton. Mr. Sanforth was formerly
co-producer, with Leonard Picker,
on Columbia Pictures' feature film,
Bandit of Sherwood Forest, which
is currently being reissued to thea-
tres.
Hour Glass Productions, Hollywood,
summer production schedule for
second 13 quarter-hour TV film se-
ries, Man of Tomorrow, includes
Ham Radio in Nebraska, Basque
Sheep Boy in Idaho and Page Boy
in Washington.
Cathedral Films, North Hollywood,
Calif., with Rev. James K. Fried-
rich, president, starting new half-
hour TV films, The Christian Life
Series, which relates modern life
situations to stories in the Bible.
First film, produced by Dr. Fried-
rich and directed by John T. Coyle,
is already completed. Company's
future production is to be geared
for TV as well as church market.
Pennant Productions Inc., Holly-
wood, plans new 13 half-hour TV
film series, Fiction Theatre, to fol-
low current Date With Destiny
series, initial venture of newly-
formed company. Plans resulted
from response to newspaper adver-
tising in 12 cities for story ideas.
Shochiku Film Enterprises Ltd.,
Tokyo (Japan), plans TV film pro-
duction. Kenneth Hirose, presi-
dent, is setting up co-production
deals with American, British,
French and Italian companies and
is in Hollywood for business con-
ferences.
Wilkins-Gooden Productions, Holly-
wood, completed series of 52 quar-
ter-hour TV films, Jonathan Story,
to be distributed by Sterling Tele-
vision Co. Inc., New York. Program
is type of serial story.
Crown Pictures International, Hol-
lywood, plans half-hour TV series
of mystery films to be produced in
Mexico City, but in English with
an American cast. Conferences
with Churubusco - Azteca Studios
have been arranged by legal firm of
Cancina & Reba, retained to repre-
sent Crown Pictures International
in their Mexican TV plans.
Sales . . .
CBS-TV Files of Jeffrey Jones, be-
ing filmed by Lindsley Parsons
Productions, Hollywood, purchased
by following firms: Crawford
Clothes, Long Island (men's cloth-
ing), on WABD (TV) New York,
effective June 6; Pearson Pharma-
cal Co., N. Y., (Ennds Chlorophyll
tablets), on KING-TV Seattle,
started April 13; Pittsburgh Brew-
ing Co., Pittsburgh, on WDTV
(TV) Pittsburgh, from April 18.
Sarra Inc., Chicago, has completed
a series of three 20-second spots
featuring Elgin National Watch
Co.'s Durapower Mainspring. The
series, with the theme "The heart
that never breaks," was produced
with the aid of Young & Rubicam,
Chicago, and Joseph Morton of the
radio-TV department.
Film People . . .
Frank Ferrin, producer CBS-TV;
Smilin' Ed McConnell and His Bus-
ter Brown Gang, signs five-year
contract with Brown Shoe Co., St.
Louis (mfrs. Buster Brown shoes),
and Leo Burnett Co. Inc., Chicago,
to continue producing series of half-
hour TV films and releasing NBC
radio taped program of same name.
Mr. Ferrin has just completed his
first feature film, Gunga Ram, and
in selling it for theatrical distribu-
tion will include TV rights.
* * *
Ward Bond, film actor, signed
by Jerry Fairbanks Productions,!
Hollywood, for lead in half -hour TV
film, The McGurk Way, for Frue-
hauf Trailer Co., Detroit, which
dramatizes development of Ameri-
can transportation.
* * *
Carl Hiecke rejoins Revue Produc-
tions, Hollywood subsidiary MCA,
as production manager on current
half-hour TV films for Chevron
Theatre and Gruen Guild Theatre.
Included in former's series are
"Playmates," "A Mansion for
Jimmy," "Meet the Little Woman"
and "The Reluctant Burglar."
Flying A Pictures, Hollywood, signs
Gail Davis, western film actress
and U. of Texas beauty contest win-
ner, to enact lead in Annie Oakley,
52 half-hour TV film series. Initial
film, Bull's Eye, starting April 15
with Dorothy Yost as writer, Wal-
lace Fox director and Lou Gray
producer, is expected to be com-
pleted by mid-May at which time it
will be shown to all advertising
agencies simultaneously. Company
also produces Gene Autry and
Range Rider TV film series.
Pennant Productions Inc., Holly-
wood, signs Vy Russell and Sue
Dwiggins, Hollywood free - lance
writing team, to coordinate story
material on half-hour TV film se-
ries, Date With Destiny.
Peter Coe, film actor, to write and
direct Port of Embarkation, TV
film series packaged by William
Morris Agency, Hollywood, which
is of adventure type laid against
background of U. S. Immigration
offices.
FOURTH birthday celebration was
held for Man's Best Friend on KTLA
(TV) Los Angeles, sponsored by Ken-
dall Dog Foods Inc., that city. On
April 5, many of 2,500 dogs which
have been seen on the program were
recalled for guest appearances.
f ANGERIONE
BEST FOR'TV FILMS
FLYING "A"
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WORLD'S GREATEST MUSIC: A
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masterpieces filmed with rhyth-
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every TV station's film budget.
Explorers Pictures Corp.
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SO THIS IS WASHINGTON is
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For more information please write direct to the distributors.
ROADCASTING • Telecasting
April 21, 1952 • Page 87
I
CBS-TV CLINIC
Speakers Are Announced
CBS-TV announced this week a list
of company officials who will ad-
dress its TV station operators
clinic, scheduled for both radio and
television affiliates of CBS [B*T,
April 14] after FCC's lifting of
the television freeze last week.
CBS-TV President J. L. Van
Volkenburg said the clinic will be
held May 1-2 at the Waldorf-
Astoria in New York, with more
than 500 officials expected to attend
from the 62 CBS-TV affiliates and
207 CBS Radio outlets.
Designed to aid those planning
to enter TV as well as those now
in it, the agenda covers such sub-
jects as procedures in applying for
television licenses, construction
costs, equipment needs, income ex-
pectations, programming, sales, re-
search, promotion and publicity.
FCC's lifting of the freeze, Mr.
Van Volkenburg said, "marks one
of the most historic dates in the
progress of mass communications.
Within the foreseeable future tele-
vision will become a nationwide
medium bringing news, informa-
tion and entertainment into added
millions of homes from coast to
coast. CBS Television welcomes
the challenge and opportunities in-
herent in tomorrow's television."
CBS President Frank Stanton
and Mr. Van Volkenburg will head
the roster of company officials who
will address the clinic.
Other CBS-TV speakers will in-
clude Herbert V. Akerberg, vice
president in charge of station rela-
INSPECTING police radio-equipped
WTVJ (TV) Miami vehicle are (I to r)
Ralph Renick, WTVJ news director;
Mitchell Wolfson, WTVJ president,
and Police Chief W. E. Headley.
Two such WTVJ vehicles cruise city
for film coverage of accidents. Films
are shown as a public service on
WTVJ's You May Be Next.
tions, who will discuss the develop-
ment of the CBS-TV network and
its stations and appraise the
future; William B. Lodge, vice
president in charge of engineering,
on application procedures and TV
station coverage; Hubbell Robinson
Jr., vice president in charge of pro-
grams, on program plans; Fred M.
Thrower, vice president in charge
of sales, on TV as an advertising
medium; A. B. Chamberlain, chief
engineer, on TV station costs; John
Cowden, director of sales promo-
tion and advertising, on activities
in those fields as they relate to a
new TV station; David J. Jacobson,
director of public relations, on pub-
licity and exploitation on the sta-
tion level; Oscar Katz, director of
research, on the past and probable
future growth of the TV market,
and Sig Mickelson, director of news
and public affairs, on public in-
terest programming.
Additional industry speakers will
be designated later, CBS-TV said.
Page 88
OMAHA, NEBRASKA
April 21, 1952
AFM STANDS PAT
On Old Movie Policy
AMERICAN Federation of Musi-
cians has refused to grant a re-
quest of Independent Motion Pic-
ture Producers Assn. that AFM
President James C. Petrillo send a
special committee to Hollywood to
renegotiate all policies affecting
fees and percentages now demanded
by AFM for old movies sold to
television.
Refusal is based on the AFM
claim there are no negotiating
committees in Hollywood and that
all such matters are handled by
the union in New York. J. E. Chad-
wick, IMPPA president, had asked
for a meeting in Hollywood "where
producers reside and where
facts are more obtainable" [B«T,
April 7].
IMPPA wants AFM to eliminate
the demand for 5r/<- of grosses real-
ized from sale of old theatrical
movies to TV and revision of its
policy on payment to musicians for
rescoring those films. IMPPA
members met this past weekend to
formulate future steps.
VISTASCOPE CORP.
Paramount Buys 50%
A 50% interest in Vistascope Corp.
of America has been acquired by
Paramount Pictures Inc. from Sol
Lesser, president. Firm immedi-
ately will set up facilities for
marketing the French photographic
invention in the U. S. VCA has
exclusive license on Vistascope
equipment in this country, which
will be made available on royalty
basis.
The invention permits the use of
photographs for motion picture and
TV foreground settings to be com-
bined with live action. Equipment
is described as able to completely
eliminate need for expensive matte
shots or construction of foreground
sets in live-action films, through
use of photographs for these fore-
ground settings, thus effecting a
budget saving.
Linked directly with the camera,
it makes available for the fore-
ground any structure, group of
structures or natural formation
which can be lensed in still form.
Color as well as black-and-white
can be used in the device, it was
explained.
KPRC-TV RATES
Cost- Per Thousand Drops
ATTRACTIVE bar chart in orange,
red and green shows advertisers
that KPRC-TV Houston, Tex., cir-
culation will be up 113.49c by Oct.
1, 1952, while the cost for reach-
ing viewers will be down 43.5%
per thousand families by the same
date.
Basing figures on the increase
of TV set sales from 82,000 on
July 1, 1951, to 127,500 in the area
on March 1, 1952, an increase of
55.4%, station officials say a pro-
jection of set sales indicate 175,-
000 sets will be in use by Oct. 1.
In contrast to the charts showing
a jump in KPRC-TV's circulation,
other bars show the drop in cost
of advertising per 1,000 families as
of March 1, 1952, and the expected
Oct. 1, 1952, figure.
On July 1, 1951, KPRC-TV's
charge per half-hour for each 1,000
families was $3.66, on March 1,
1952, $2.82 and on Oct. 1 is esti-
mated $2.06 for Class A (6-10:30
p.m. daily) time. For Class B per
half -hour impression (5-5:59 Mon-
day through Friday, 10:31-midnight
daily and noon-5:59 p.m. Saturday
and Sunday), rates are indicated
as: July 1, 1951, $1.22 per thou-
sand, March 1, 1952, $0.94 and Oct.
1, 1952, $0.69. These same rates
apply for Class C minute announce-
ments (from before 5 p.m. Monday
through Friday, before noon Satur-
day and Sunday).
Rates for chain break were
$0.98 per thousand on July 1, 1951;
$0.75 on March 1, 1952, and are
projected at $0.55 for Oct. 1.
EDDIE CANTOR, star of NBC-TV
Colgate Comedy Hour, will begin a six
city tour for American National Red
Cross blood compaign on April 29.
PROGRAM PROBE
Rep. Gathings Still Wants
REP. A. C. GATHINGS (D-Ark.)
wants a probe of radio and televi-
sion programs no matter what com-
mittee may be assigned the task.
The Congressman in effect said
this in a statement April 10 in
which he asked the House Inter-
state & Foreign Commerce Com-
mittee to do the job.
It was this particular committee
which stepped into the picture a
few weeks ago to stop a resolution
introduced by Rep. Gathings and
given clearance by the House Rules
Committee [B*T, April 7]. The
resolution would have set up a
select committee to investigate not
only radio-TV but also other media
channels, namely comic books,
pocket-size books and magazines.
It was aimed at "immoral and
offensive" matter.
Rep. Gathings noted in his state-
ment that the Congress already has
on tap a long-pending resolution
that he introduced a year ago which
would direct the House Commerce
Committee to investigate radio-TV
programs.
Under prodding by the commerce
group and by the House leadership,
Rep. Gathings dropped radio-TV
from his proposed investigation and
study of the various media by a
select committee. According to the
Congressman, it is immaterial to
him who does the radio-TV inves-
tigation, whether it be a select com-
mittee or the Interstate & For-
eign Commerce group.
In his statement, the Congress-
man asserted he doubted whether
the NARTB TV code "will work out
as successfully as intended. A thor-
ough study of the types of pro-
grams that are put on the air indi-
cates that crime must pay in that
the networks and individual sta-
tions persist in using crime pro-
grams."
MEW COLOR CONVERTER
Accurate TV Labs. Announces
A NEW prismatic color converter
which fits on face of the picture
tube has been developed by Ac-
curate TV Labs., Van Nuys, Calif.
To be produced initially for 24-
inch sets in public places, it utilizes
a driving mechanism not subject
to government regulations in use
of critical materials, according to
E. O'Dell Woods, president.
"The converter uses CBS color
transmissions which may be relayed
from the East Coast," he said, ad-
ding "The conversion to color is
simple."
3
ANIMATED AND
LIVE ACTION
TV FILM SPOTS
20-Secend and 1 MinuU
ELESCRIPTIONS
BROADCASTING • TeL
AUTRY -REPUBLIC
Final Briefs Filed
FINAL briefs have been filed in
federal court, Los Angeles, in suit
of Gene Autry to prevent Republic
Pictures and its subsidiary Holly-
wood Television Service, from re-
leasing any of the cowboy actor's
old western movies to television.
Mr. Autry maintains his con-
tract with Republic reserved even
more rights than that of Roy
Rogers who won a similar suit
against the film studio several
months ago. Republic, however,
allegedly considers it has right to
do anything it desires in the way of
■•releasing those films.
The court has 30 days in which
to render its final opinion. How-
ever, there is a possibility that its
decision might await decision on
Republic's appeal in the Roy
Rogers suit.
FOOTBALL SUIT
Judge Grim Sets June 16
As Date for Trial
CBC TV POLICIES
Dunton to Divulge April 30
CANADIAN BROADCASTING
Corp. policies on commercial tele-
vision are to be announced on April
, 30 at Toronto by CBC Chairman
Davidson Dunton. He will speak
at a television forum of the 37th
I annual meeting of the Assn. of
Canadian Advertisers.
The policy statement will be the
outcome of a number of meetings
with CBC by members of the ACA
and the Canadian Assn. of Adver-
tising Agencies held at Toronto in
recent months.
While no official statement has
been made on CBC policy on com-
mercial TV, it is understood that
slightly more than half the pro-
grams to be telecast will be avail-
able for commercial sponsorship,
with CBC retaining full control of
program content and production.
Rates unofficially are expected to
be quite high on a basis of number
of sets in Toronto and Montreal
areas, somewhere in the neighbor-
hood of six TV homes for each
advertising dollar. This will drop
as there are more sets sold.
Mr. Dunton's statement will come
during the afternoon session of the
first day of the ACA annual meet-
ing, being held at the Royal York
Hotel, Toronto, April 30-May 2.
The TV forum panel will include
in addition to Mr. Dunton, Mrs.
Harriet Moore, director of psycho-
logical services, Social Research
Inc., Chicago, and L. L. Cromien,
Peterson Productions, Toronto.
At the May 1 afternoon radio
session, Mark Napier, chairman of
Canadian Advertising Research
Foundation and vice president and
managing director of J. Walter
Thompson Co., Toronto, will discuss
"More things advertisers want to
know." Market research will be
topic of a panel forum that after-
noon, with participants being T. G.
MacGowan, Firestone Tire & Rub-
ber Co., Akron, Ohio; Abe Hack-
man, Macy's Inc., New York; and
Dr. 0. J. Firestone, economic ad-
viser of the Dept. of Trade and
Commerce, Ottawa.
TRIAL DATE for the government suit against the National Football
League, charging violation of the Sherman Anti-Trust Act through a
radio and television "blackout" of the league's games, has been set for
June 16 by Judge Allan K. Grim in U. S. District Court, Philadelphia.
Judge Grim set the trial date
after granting, with restrictions, a
request by NFL for names of per-
sons to be produced as witnesses by
the government and for access to
documents to be introduced as evi-
dence by the Attorney General's
office.
The government charged last fall
that the NFL was violating the act
by restricting radio broadcasts and
telecasts of its games [B»T, Oct.
15, 1951]. After hearing argument
on NFL petition Jan. 8 to throw
the case out, Judge Grim ordered
a hearing and gave the league 45
days to reply to the government
charge [B»T, Jan. 14]. The league
declared Feb. 23 that it is not en-
gaged in interstate commerce or
trade as defined in the Anti-Trust
Act and therefore, is not violating
the act by restricting radio broad-
casts and telecasts [B«T, March 3].
Judge Grim first denied the
league counsel's original motion for
access to all federal documents con-
cerning the prosecution, saying "all
the information would not be rele-
vant," after the Attorney General's
office had filed an answer to the
NFL motion for the data, insisting
that the information was "privi-
leged."
The federal judge's restricting
proviso in his acquiesence to the de-
fense counsel's reduced demands
was that persons volunteering in-
formation leading to the prosecu-
tion would not be identified. Per-
sons who did not wish the NFL to
have knowledge of their state-
ments also would have their wishes
respected, according to a further
proviso.
NFL co-counsel, former Sen.
TV'S MOVIE EFFECT
Exaggerated, Balaban Says
LONG-RUN effect of television on
movies has been "exaggerated," ac-
cording to John Balaban, president
of Balaban & Katz Corp., Chicago,
which owns a chain of movie
houses and WBKB (TV) there. Mr.
Balaban, who believes movie-goers
merely have become more selec-
tive in their tastes, reported to
B & K stockholders at a meeting
in Chicago Tuesday.
He said TV profits this year
would be about the same as last,
$850,000, or more than half the
total company net of $1,646,637.
WBKB netted about $300,000 in
1950. Theatre profits were down
from 1950, he reported. The com-
pany's $1,646,637 net income for
the fiscal year ending Dec. 29
equalled $6.28 per share, a drop
from $2,175,354 and $8.28 per share
from the previous year. Dividends
last year were $6 per share, com-
pared with $7.25 in 1950.
Francis J. Myers (D-Pa.) hinted in
court argument that the govern-
ment made only a superficial inves-
tigation before filing suit. "They
are on a fishing expedition to get
evidence to prosecute the National
Football League," he said.
Assistant U. S. Attorney W.
Perry Epps said that granting the
NFL demand for all documents
would be burdensome, since the de-
fense counsel- had, among other
things, asked for the schedules of
the many radio and television sta-
tions affected by being blacklisted
from broadcasting games.
Mr. Myers replied that granting
the league's demands "would not
be burdensome to the government,
but it is vitally important to the
NFL in their case to know if any
of the stations had time available
at the time of the games, or if they
had contracts with sponsors which
could not be cancelled."
Judge Grim set May 22 as a date
for pre-trial conference with NFL
and government attorneys.
Tiny TV Set
A TINY television set with a
one-inch screen was put on
display at an exhibition in
Birmingham, England, by a
manufacturer as an advertis-
ing novelty. The manufac-
turer said that the miniature
set cost $1,540 to make.
FORD FOUNDATION
Reports on TV Value
TELEVISION is "an influence of
the greatest importance" in the
opinion of the Ford Foundation's
Fund for Adult Education, Founda-
tion President Paul G. Hoffman
said in an annual report April 11.
Fund administers the foundation's
Television-Radio Workshop under a
$1.2 million grant and also received
$3.6 million in grants for other
adult educational projects in 1951.
Of the $1.2 million grant for the
Television-Radio Workshop last
year, $325,000 had been paid as of
Dec. 31. Total grants approved by
Foundation in 1951 amounted to
$22,331,736, of which $12,005,559
was actually paid during year.
These payments plus $18,057,000
paid in 1951 on grants approved
in 1950 brought last year's total
payments to $30,062,559.
the celebrated model S 5
designed for every phase of
synchronous sound recording
for the motion picture and
television industries.
A truly outstanding
synchronous Magnetic
Sprocket film recorder.
ROADCASTING • Telecasting
35 MM SOUND FIDELITY PLUS MAGNETIC TAPE
CONVENIENCE AT 16 MM PRODUCTION COSTS
The Key To Your Complete
Recording Problems
Use Stancil-Hoffman better record-
ing systems for radio, television,
motion pictures and instrumenta-
tion . . . equipment designed to
gid Hollywood standards.
April 21, 1952 • Page 89
Our Respects To
(Continued from page 54)
was dodging torpedoes aboard an
East Coast oil tanker. With pros-
pects of an immediate transfer to
special duty with Royal Air Force
in the British Isles, he accepted a
direct commission in the U. S. Army
Signal Corps.
Shortly afterward he was in East
Anglia as technical officer in charge
of a million-watt radar station, ob-
serving operations of Hitler's
Luftwaffe. A year later in London,
1st Lieut. John Poole's budding
Army career was nipped by an at-
tack of spinal meningitis.
The 25-year-old officer, who was
flown home, didn't travel alone.
Olivia de Reya, assistant to the
publicity director of J. Arthur
Rank's Two Cities Film, and a
frequent hospital visitor, found
herself cheering one soldier in par-
ticular. She decided to make it a
lifetime job and became Mrs. John
Hudson Poole on July 3, 1943.
A week later they flew back to
the States. After six months' con-
valescence, Mr. Poole returned to
active service and spent two years
more with the Signal Corps. Upon
discharge, he joined his wife and
established their home in Southern
California. The Pooles, who now
include Anthony Francis 8, Peter
Allen 4, and John H. Jr. IV2, make
their home today at Corona Del
Mar, Calif, near Laguna.
Mr. Poole took over active man-
agement of mining and oil inter-
1
1st... 69%
of the daytime
quarter hours*
More people listen to
WHLI in the major Long
Island market than to any
network station or to all
other independent sta-
tions combined.
Conlan: daytime, February 1952
Hemsptead Town, New York
m
LI
AM 1100
FM 98.3
HEMPSTEAD
LONG ISLAND, N.Y.
PAUL GODOFSKY,
PRES.
w om if A
REPRESENTED BY RAMBEAU
ests previously handled by his
father up to time of his death dur-
ing the war years.
In 1947, Mr. Poole purchased AM
station KSMA and KRJM (FM)
Santa Maria, Calif. He combined
the two into one profitable opera-
tion. Characteristically, he un-
covered a far more desirable fre-
quency for his stations shortly
after taking over. He feels his
technical ability paid off when
KSMA was switched from the
high end to central spot on the
Santa Maria radio dial. About this
time the FCC approved commer-
cial broadcasting of facsimile.
Within a few months enterprising-
Mr. Poole had the FM part of his
operations sending out facsimile
transmission to a number of ex-
perimental receivers.
Early in 1948, when inadequacies
of the then-existent 13 VHF tele-
vision channels were just becoming
apparent, he obtained an FCC con-
struction permit to build a UHF
experimental TV station atop Sig-
nal Hill, overlooking Long Beach.
Initial experiments were made
with a picture transmitter designed
and built by himself and two ex-
Army radio men. They demon-
strated that there was reasonable
chance of successful operations in
the UHF region. He then set to
work developing more powerful
equipment in conjunction with
Stanford Research Institute and
R.E.L. Company of New York.
By 1950, KM2XAZ was operat-
ing up to 40 hours per week,
radiating standard TV signals on
the ultra high frequencies, and
Mr. Poole could be seen almost
anytime riding around Long Beach
in a station wagon, fully equipped
to make reception tests under all
conceivable conditions.
Reaffirms Faith in UHF
By this time Mr. Poole says, he
was thoroughly convinced UHF
was to play a great future role,
although most of the industry
claimed the obstacles appeared
insurmountable.
In an appearance before the
FCC, Mr. Poole restated his faith
that high radiated powers in the
order of 200 kilowatts would be
available before many years, and
that other UHF equipment would
be developed rapidly if an alloca-
tions policy providing incentive
were adopted.
Never one to fear a fight, he
opposed ABC, CBS, Allen B. Du-
Mont Laboratories and a long list
of others in upholding the issue
of VHF-UHF intermixture, point-
ing out that four-fifths of Amer-
ica's available TV channels are
in UHF.
Mr. Poole feared that this great
segment of the telecasting fre-
quencies would be crippled at birth
if barred from use in the principal
markets of the United States.
With Long Beach TV tests com-
pleted, Mr. Poole applied for
authority to move KM2XAZ intact
to Mt. Wilson so they could be
continued over much longer dis-
tances. Early last fall, he bought
the transmitter building occupied
by KFMV (FM) Hollywood on
Mt. Wilson. He leased a portion
back to Harry Maizlish, head of
KFMV (FM) for its continued
operation. Rest of building was for
KM2XAZ. By February the trans-
fer was completed and the UHF
television station now is under-
going initial tests from its new
mile-high vantage point.
By no means forgetting AM
radio, Mr. Poole in 1950 bought
former facilities of KWKW Pasa-
dena when station moved to a new
location and frequency. With FCC
sanction, he set up 1000 watt KALI
Pasadena, on 1430 kc, which
started operating Feb. 16 that
year. He shared honors of the day
with birth of his third son, John Jr.
KALI well launched, Mr. Poole
sold his Santa Maria properties.
Then he filed FCC application for
the 740 kc channel.
Island Advantages
It was at this time that his
experience transmitting from ships
far at sea made him realize that
Santa Catalina Island, always
visible from the windows of his
home, was the natural spot to locate
a powerful regional radio station.
Mr. Poole was granted his FCC
construction permit in April last
year on condition he dispose of
KALI.
A 1000-watt transmitter was in-
stalled for tests and measurements
were made throughout Southern
California. He declares they re-
vealed a coverage which makes
the KBIG call letters a must.
Mr. Poole's life at present is
occupied by shuttling between a
Long Beach office, where he con-
ducts his mining, oil and securities
business; Los Angeles financial dis-
trict; and new KBIG Hollywood
studios and executive offices at
6540 Sunset Blvd., with side trips
to Catalina Island and Mt. Wilson.
His stock market dealings have
been strongly influenced by his
radio operations. Mr. Poole likes
to say that money which is build-
ing KBIG literally comes from
television. He made a killing in
the market after buying TV shares
heavily in the early days.
He believes the revolution
brought about by radio and TV is
just getting off to a fair start.
Mr. Poole likes to look to a future
when there will be a KBIG-AM-
TV-FM-FACSIMILE and perhaps
something else as yet undreamed
of.
It looks as though John Poole is
well started toward realizing his
dream of the future. However, the
early May inaugural program of
KBIG in both Avalon and Holly-
wood studios, thrilling as it may be,
will have to take a back seat to a
more intimate milestone. For that's
exactly the time the family doctor
predicts arrival of another Poole
dual acquisition: Twins!
CANADIAN TOP TEN
Four Local Shows Place
AGAIN in March, four Cana-
dian evening network shows are
among the ten most popular, ac-
cording to the national rating re-
port of Elliott-Haynes Ltd., To-
ronto. The ten leaders, with
ratings, are: Charlie McCarthy
32.8, Radio Theatre 31, Amos V
Andy 29.9, Our Miss Brooks 27.5,
Ford Theatre 20.7 (Canadian),
Great Gildersleeve 19.8, Share the
Wealth 19 (Canadian), Your Host
19 (Canadian), NHL Hockey 18.9
(Canadian), and Suspense 18.8.
Daytime, one out of five leading
shows was Canadian. They were:
Big Sister 19.2, Ma Perkins 17.6,
Happy Gang 17.2 (Canadian),
Road of Life 16.9, and Pepper
Young's Family 16.1.
French-language evening leading
shows were: Un Homme et Son
Peche 39.3, Radio Carabin 34.9,
Metropole 30.7. Jouez Double 27 .4,
and Theatre Ford 25.7. Daytime
French leading five shows were:
Jeanesse Doree 31.5, Rue Princi-
pale 29.7.
FM Tower Topples
DAMAGE of $15,000 resulted when
65-miles-an-hour winds toppled the
420-foot FM tower belonging to
WLAN Lancaster, Pa., on April 5.
Frank H. Altdoerffer, WLAN own-
er and general manager, said the
tower, unused for some time, was
covered by insurance.
Complete your
WISCONSIN
coverage
effectively
with
WKTY
Ask
Weed and Company
I
>
WKTY ratings are
Page 90 • April 21, 1952
BROADCASTING • Telecasting
M:
ERCHANTS in Oskaloosa,
Iowa, reported largest sales
day last week since Christ-
mas as result of "Radio Sale Day"
launched by KBOE there. Many re-
tailers took part by lowering prices
on several items and advertising
them .only on radio. Station fur-
nished banners for window displays
and promoted the event for 10 days
on the air. Success was so great,
station reports, that plans are now
being made to make "Radio Sale
Day" a semi-annual attraction.
WKNE BEGINS PUBLICATION
AS additional feature of its promo-
tion campaign, WKNE Keene, N.
H., last week began publication of
WKNE Time, monthly magazine
with pictures and stories of both
local and CBS Radio stars. Also
included are a column for the
younger set, a recipe section for
the ladies and short articles on the
commercial and technical aspects
of radio for the men.
COLLEGE WRITERS WANTED
TALENTED college writers will be
given a chance to demonstrate their
capabilities at KPRC-TV Houston.
New program idea has been de-
veloped by Burt Mitchell, station's
program director, to make local TV
shows possible. Letters have been
sent to 26 universities inviting their
radio-TV departments to submit
their best 30 minute scripts written
expressly for TV. Houston dramatic
groups will present the scripts on
KPRC-TV.
WOKE AIRS HOUSING FORUM
ON-THE-AIR housing forum de-
signed to answer all questions from
listeners regarding proposed sale
of houses and land in Oak Ridge,
Tenn., owned entirely by the U. S.
government, was broadcast re-
cently by WOKE there. Forum con-
sisted of two panels. One group
was made up of citizens who asked
questions of those on the other
panel who were officials of the
Atomic Energy Commission. Quer-
ies were phoned in by listeners. Pro-
gram lasted nearly two hours with
enough additional questions to have
kept it on the air an additional hour
if time had been available, station
reported.
programs promotjon
premiums
WIP IN EASTER PARADE
EASTER finery was utilized by
WIP Philadelphia during holiday
festivities in that city. At annual
Easter parade, station tied in Capi-
tol Records new release of score of
"With a Song in My Heart." Four
models promenaded on Rittenhouse
Square carrying portable radios
and twirling umbrellas lettered
with "You're listening to the Capi-
tol release 'With a Song in My
Heart' broadcast by WIP — 610 on
the dial."
EARTHQUAKE COVERAGE
NEWS of the earthquake which
shook six states April 9 was aired
by KOMA Oklahoma City in-
stantly, station reports, when pro-
gTam director, Bob Eastman cut all
programs off the air and announced
that the earthquake was occurring.
His convictions, based on the
shuddering of the building which
houses the station, were confirmed
by a conversation with the Weather
Bureau which was broadcast by Mr.
Eastman in his flash announce-
ment. Station continued to broad-
cast information gathered from
other points effected by the earth-
quake.
FARM SERVICE REPORT
SUMMARY and report has been
completed by KPRC-TV Houston on
its farm television services from
Oct. 1, 1951, through March 31,
1952, Bill McDougall, radio-TV
farm and garden director, an-
nounced last week. The farm sched-
ule, inaugurated last Oct. 1, lists
programs and services to agricul-
tural interests by KPRC-TV in co-
operation with colleges and uni-
versities, county agents, Houston
Chamber of Commerce, rural youth
organizations, milk interests, co-
ops, farm bureaus, soil conserva-
tionists, cattlemen's groups, U. S.
Production-Marketing Administra-
tion and other organizations.
immediate reve
ith regional promof
campaigns
years of
service to the
broadcasting industry
experienced sales
personnel will sell community
programs throughout
your coverage area
HOWARD J. McCOLLISTER Company
66 ACACIA DRIVE
ATHERTON, CALIFORNIA
DAVENPORT 3-3061
PAUL W. McCOLLISTER, General Manager
BROADCASTING • Telecasi
SCHOOL FORUM
ROUNDTABLE discussions on cur-
rent affairs comprise format of The
Interschool Forum, new weekly
half-hour program on WBRY
Waterbury, Conn. Forum features
students from public and private
schools in area. Series, now in its
fourth year, will run six weeks.
Roland W. Tyler, debate director at
Taft School and member of State
House of Representatives, directs
program.
BAND SPONSORED
STATE U. of Iowa band was aired
by KCIM Carroll, Iowa, on com-
mercial basis for the first time in
history, station reports. School
officials granted permission for
sponsorship by Manning Creamery
Co. after approving broadcast code
for band. Provisions were band di-
rector could delete unsuitable por-
tions of broadcast, university ap-
prove sponsor and that KCIM ac-
cept sole responsibility for copy-
rights and licenses of music per-
formed. Both school and sponsor
were happy with arrangement, sta-
tion reports.
WAAM COVERS FIRE
SCOOP was scored in TV circles in
Baltimore by WAAM (TV) there,
according to station reports. Live
telecast fortnight ago of a million
dollar six alarm fire was handled
by the station which is located one
half mile from where the fire oc-
curred. Cameras were mounted on
the WAAM roof. First pictures of
the blaze which began at 5:35 p.m.
were on television screens on Chan-
nel 13 at 6:02 p.m. Total of 58
minutes of fire coverage was tele-
vised by the station during a two
hour period.
STUDENTS SEE CANDIDATES
PUBLIC, parochial and private
school students in the Philadelphia
area will see Presidential Timber,
telecast each Friday, 10:30-11 p.m.
EST on CBS-TV. Special daytime
schedule has been arranged by
WCAU-TV Philadelphia so that
children in history and social
studies classes may see and hear
Presidential candidates.
COVERAGE TESTIMONY
REPORT attesting to wide listen-
ing audience claimed by WLW Cin-
cinnati has been received by the
station. It was stated that because
of mentions on WLW programs,
a disabled war veteran received
over 10,000 letters. Paul Jones,
announcer, and Lee Jones, singer
at the station, both broadcast sol-
dier's name and address and letters
began arriving from nearly every
state in the union.
"SNEAK PREVIEW" MEETING
MORE than 30 driver-salesmen of
Blue Ribbon Cake Co., Wilkes-
Barre, Pa., met in WIP Philadelphia
studios last week to attend "sneak
preview" of / Was a Communist for
the FBI which company will spon-
sor on that station. Sales strategy
for Blue Ribbon products in the
Philadelphia area was outlined for
salesmen who were present so that
"every man will know which prod-
ucts we're pushing and what he
should stock."
WGAR REPORTS SCOOP
SCOOP was scored by Jim Martin,
news editor, WGAR Cleveland, sta-
tion reports, when he hopped a
plane fortnight ago, flew to New
York and climbed on board a troop
ship arriving at Staten Island to
welcome northern Ohio personnel
arriving on troop ship. Mr. Martin
tape recorded interviews, returned
to Cleveland and broadcast the
event the same night.
KDAL PLAYS HOST
IN attempt to acquaint 700 local
school teachers with the mechanics
of business in relation to educa-
tion, KDAL Duluth cooperated with
63 business firms in the city a
short time ago for a "Business-
Education Day." Teachers visited
the station to hear talks by mem-
bers of all departments and at-
tended luncheon where KDAL ex-
ecutives were hosts.
SUNDAY SCHOOL SERIES
SERIES of programs, Sunday
School With Uncle Bob, has been
inaugurated at KEX Portland,
Ore. Bob Amsberry, station m.c,
has turned teacher for weekly show
designed for shut - ins who are
unable to attend regular church
classes.
OMAHA
JOHN BLAIR & CO., Representatives
April 21, 1952 • Page 91
NEWSPAPERS
FCC Policy Discussed
NOW that the House version of
the McFarland bill (S 658) would
provide that FCC could not dis-
criminate against a newspaper ap-
plicant for a broadcast facility, at
least one newspaper is happy.
The House Interstate & Foreign
Commerce Committee's re-worked
McFarland Bill was released offi-
cially a fortnight ago [B»T, April
14].
The section on newspapers is de-
signed to prohibit alleged FCC
policy of favoring a non-newspaper
applicant over the newspaper ap-
plicant "all other factors being
equal."
The McFarland bill would mod-
ernize the functions of the FCC.
Under pressure from newspaper
interests, the House committee in-
serted its new section on news-
papers.
Plaudit was given the committee
by the Hartford (Conn.) Times
(WTHT Hartford) in an editorial
printed early in April. It was re-
printed in the Congressional Record
April 10 by Rep. Antoni N. Sadlak
(R-Conn.).
According to the Times, "We be-
lieve the unsoundness of such dis-
crimination against newspapers has
long since been proved by the high
standards maintained by news-
paper-owned radio stations. We
think our own operation of Station
WTHT is a case in point. . . .
"Ever since the invention of
radio, the broadcasting of news has
been a great public service. Radio
is the fastest reporter in the world.
Largely because of the interest of
newspapers, and newspaper - sup-
ported agencies like' the various
press associations, radio news has
become more and more accurate
and has been more and more in-
telligently presented. The same
beneficial processes will operate in
the field of television unless a
doctrinaire policy is permitted to
intervene. The House version of the
McFar]and bill would keep radio
and television open to newspapers
on an equal basis with others. In
the interest of fairness and public
service we believe that to be good
public policy."
NATIONAL NIELSEN RATINGS TOP
RADIO PROGRAMS
(Total U S. Area, Including Small-Town,
Farm and Urban Homes — and including Tele-
phone and Non-Telephone Homes)
Regular Week March 2-8, 1952
NIELSEN RATING*
Current
Rating
Current Homes
Rank Program %
EVENING, ONCE-A-WEEK (Average For
All Programs) (7.4)
1 Amos V Andy (CBS) 17.6
2 Jack Benny (CBS) 16.5
3 Lux Radio Theatre (CBS) 15.8
4 Charlie McCarthy Show (CBS) 14.4
5 Cur Miss Brooks (CBS) 12.2
6 People Are Funny (CBS) 12.2
7 Dragnet (NBC) 11.8
8 Fibber McGee & Molly (NBC) 11.4
9 Philip Morris Playhouse (CBS) 10.9
10 You Bet Your Life (NBC) 10.8
EVENING, MULTI-WEEKLY (Average For
All Programs) (4.6)
1 Beuiah (CBS) 7.3
2 One Man's Family (NBC) 7.0
3 Lone Ranger (ABC) 6.7
WEEKDAY (Average For All Programs) (5.0)
1 Romance of Helen Trent (CBS) 8.9
2 Our Gal, Sunday (CBS) 8.7
3 Ma Perkins (CBS) 8.3
4 Big Sister (CBS) 8.3
5 Aunt Jenny (CBS) 8.2
6 Wendy Warren and the News
(CBS) 8.0
7 Guiding Light (CBS) 7.8
8 Perry Mason (CBS) 7.3
9 Pepper Young's Family (NBC) 7.2
10 Arthur Godfrey (Liggett & Myers)
(CBS) 7.2
DAY, SUNDAY (Average For All Pro-
grams) (3.2)
1 True Detective Mysteries (MBS) 7.4
2 Shadow, The (MBS) 5.9
3 Martin Kane, Private Eye (NBC) 5.4
DAY, SATURDAY (Average For All Pro-
grams) (3.6)
1 Theatre of Today (CBS) 6.7
2 It Happens Every Day (CBS) 6.1
3 Grand Central Station (CBS) 6.0
(*) Homes reached during all or any part of
the program, except for homes listening only
1 to 5 minutes. For 5-minute programs.
Average Audience basis is used.
Copyright 1952 by A. C. Nielsen Company
NCAB Sets Meet
NORTH CAROLINA Assn. of
Broadcasters board of directors at
its last meeting announced that the
NCAB convention June 19-20 would
be held at Nag's Head, N. C, upon
recommendation of the convention
committee. A special showing of
the "Lost Colony" pageant there
has been arranged for the meeting.
SALES figure for first quarter ending
March 21 is reported by WJR Detroit
at $852,957.65. Amount for same pe-
riod in 1951 was $891,441.83.
111
^/i the dotted line . . *^
PREPARING for last week's start of Houston Buff games are (I to r) Allen
Russell, Buff pres.; Bill Bennett, KTHT gen. & coml. mgr.; Loel Passe, KTHT
sports dir. and C. H. Weigand, sis. mgr.
Houston District, Ford Motor Co.
JAMES WILSON, Hudson zone mgr.,
signs for Hudson dealers of Cuyahoga
County, Ohio, to sponsor WGAR
Cleveland's Damon Runyon Theatre,
a Mayfair production. Watching are
Harry O'Grady (I), acct. exec, Baisch
Adv., and Mannie Eisner, WGAR.
MAX TUCKEL (c), co-owner, Tuckel's
appliance store, signs for 7,700 time
checks over WCCC Hartford in year
which began last month. Others are
Hamilton Heyl (I), WCCC acct. exec,
and Morris McKeever, Tuckel's sis.
mgr.
MILLER'S Furniture Store, Harrisburg, Pa., signs for sponsorship on WHGB
there of Martin Agronsky, ABC commentator, Mon. through Sat., and ABC's
America's Town Meeting, 9-9:45 p.m. Tuesday. Present are (I to r) Carl
Patton Jr., Miller's adv. mgr.; John Shearer, WHGB acct. exec; Mr. Agronsky;
Allen Solada, WHGB coml. mgr., and Jack Hooper, WHGB sta. mgr.
ATLANTIC Refining Co. and Philco sign to sponsor full Cleveland Indian
schedule over WERC Cleveland. At signing are (seated, I to r) Ed Young,
pres.. Young Bros. Electronics, Philco distributor for northwestern Pennsyl-
vania; Harry Burkett, Atlantic Refining dist. mgr.; Leonard Neiderritter, pres.,
Leonard Neiderritter Co., and Charles E. Denny, WERC gen. mgr.; (standing
I to r) Earl Chaffee, Chaffee Tire Co., Art Ingram, WERC coml. mgr.
WJR BUILDING
Hinges on Zoning Bid
PETITION by WJR Detroit has
asked the city's common council to
rezone an area on the Detroit River
to permit the station to erect a
three - story television - broadcast-
ing building. Preliminary hearing-
has been held in discussion form
only and the council not indicating
when it will decide on the case.
The proposed building, planned
as an adjunct to WJR's present
quarters in the Fisher Bldg., would
be on property in the city's river
front development area. Property
vuns 173 ft. in width along Jefferson
Ave. and back 900 ft. to the river.
A city plan commission staff re-
port stated that "this area was
designated for multiple dwelling
use in the master plan on the basis
that recreational and residential
developments would permit enjoy-
ment of the river front by the
greatest number of people.
AMERICAN LEGION SHOW
Air Power Programs Set
AMERICAN LEGION has pre-
pared a new series of programs
concerning U. S. air power. First
of the programs is set for the
week of April 28 and will feature
a roundtable discussion led by
Secretary of the Air Force Thomas
K. Finletter.
First program is to be a half-
hour. Subsequent programs of 15
minutes duration are to be sent
out at two-week intervals. Radio
stations desiring these broadcasts
may obtain them by writing to
the Public Relations Div., Ameri-
can Legion, 1608 K St., N. W.,
Washington, D. C.
Union Rejected
WITH 19 "no union" votes cast,
two AFL affiliates lost their union-
■Jization campaign of employes at
■Capitol Records Inc., Hollywood, a
■NLRB tally just released reveals.
■The employes constitute the thirty-
Bthird small-shop group in the Los
Angeles area to reject unioniza-
tion by way of NLRB-conducted
elections since Jan. 1, it was said.
New Business
(Continued from page H)
names Al Carmona Adv., Hollywood. Radio-TV will be used.
PHILADELPHIA TEXTILE FINISHERS Inc., Norristown, Pa., names
Eldridge Inc., Trenton, N. J.
NEWPORT SOAP Co., Oakland, Calif., affiliate of Safeway Stores Inc.,
appoints Buchanan & Co., S. F. RAY RANDALL is account executive.
SANTA MONICA NEW CAR DEALERS, Santa Monica, Calif., appoints
Irwin Co., Beverly Hills. Concentrated radio-TV spot campaign started
April 16 for 52 weeks.
BRAND NAMES FOUNDATION appoints John LaCerda Adv., Phila.,
for eastern Pennsylvania, Delaware and New Jersey.
MEAKIN-McKINNON Inc., Lockport, N. Y., appoints Ellis Adv., N. Y.,
for Mat-A-Door Cocoa Mat.
BEVERLY HILLS PROVISION Co., Beverly Hills (packaged meats),
appoint Irwin Co., that city. Radio and /or TV spot campaign will be
used in cooperation with DEEP-FREEZE, division of Motor Products
Corp., Detroit.
WEST COAST ENGINEERS Inc., L. A. (Wastemaster disposal), names
Hutchinson-Hadlock Co., Hollywood. Radio is being used.
STEWART F. LOUCHHEIM DISTRIBUTORS, Phila., names Ed Shapiro
Adv., that city, for campaign for James Line — Mobile Dishwashers.
L. D. FA AS Inc., Southgate, Calif, (mfrs. King-O-Lawn power edger),
appoints Kent Goodman Adv., Hollywood. TV being used.
METROPOLIS BREWING Co., Trenton, N. J. (Champale), names Roche-
Eckhoff & Assoc., Hollywood, to handle advertising in California, Oregon,
Washington, Nevada and Arizona. Radio and TV will be used.
TODD'S CLOTHES Inc., L. A. (men's clothing), and NORTHWESTERN
FURNITURE Co., that city (retail furniture), appoint Lionel Adv., Holly-
wood. TV is being used.
FREEWAX Corp., Tallahassee, Fla., names Liller-Neal-Battle, Atlanta,
to handle new product, Freewax. C. K. LILLER is account executive.
BURGK & NELSON, S. F. (clothiers), appoints Ad Fried Adv., Oakland,
to promote new Oakland store. Radio and TV are being used.
C. W. COOK, product manager for Instant Maxwell House Coffee, named
sales and advertising manager of Maxwell House division, General Foods.
ROBERT H. DILLER, former news editor, WIND Chicago, to Austin-
Western Co., Aurora, 111. (construction equipment), as assistant advertis-
ing and sales promotion manager.
DONALD B. DOUGLAS resigns as vice president in charge of advertis-
ing for Quaker Oats Co., Chicago, but continues as board member.
RALPH FOOTE, advertising manager, Beech-Nut Packing Co., Cana-
joharie, N. Y., retires effective July 1 but will continue as advertising
consultant to company.
JOSEPH J. MERLO resigns as advertising-sales promotion manager,
Payne Furnace Div. of Gas Equipment Inc., Monrovia, Calif.
WIBW
TheVoice^/Kansas
In TOPE K A
!.
To Address J LA
TWO broadcasting representatives
—Robert K. Richards, NARTB di-
rector of public affairs, and Jack
Rayel, NBC supervisor of TV pack-
age program sales — will speak at
the 1952 conference of the Assn.
of Junior Leagues of America to
be held early this week at the Lake
Placid Club, Essex County, N. Y.
Mr. Rayel is to appear at a radio-
television workshop today (Mon-
day) where members of the 177
Junior Leagues will discuss their
educational - entertainment pro-
grams, broadcast mostly to chil-
dren. Mr. Richards is to speak
Wednesday night.
BROADCASTING • Telecast
BAB EXPANSION
Seeks Chicago Manager
BAB PLANS for opening a Chicago
office and the addition of several
promotion and research specialists
to the New York staff were an-
nounced last week.
President William B. Ryan said
a search for a manager for the
Chicago branch is now in progress
and that its success will largely
determine the date when the new
office will be opened. The Chicago
manager's primary duty will be to
make personal presentations to na-
tional advertisers and agencies in
behalf of radio advertising.
For the managership, BAB is
looking for "a seasoned radio pro-
motion man with sales know-how."
Additionally, "a person of similar
capacity" is to be added to the
New York staff, along with a num-
ber of research and promotion
specialists to expand BAB services
at both national and local levels.
"The present staff has been
making presentations to national
advertisers, chain store heads and
ad agencies at the rate of approxi-
mately 30 a month," Mr. Ryan re-
ported, adding that "This is to be
stepped up to at least 90 such
presentations a month."
He also said that several new
research projects will be launched
shortly, requiring additional super-
visory and exploitation personnel.
You can effectively and eco-
nomically cover this Green Bay
Market
The Green Bay Market is an
uncommonly receptive market
where average spendable in-
come exceeds state and na-
tional figures
PROGRAM POLICY: "More
Reasons for More People to
Listen More Often."
GREEN BAY, WIS.
McGILLVRA, Rep. N.Y.&CHI.
April 21, 1952 • Page 93
■i
LABOR POLICY
RCA Tells of Record
RCA is proud of its "outstanding
record" on fair employe practices
and maintains a steadfast policy
of no discrimination in all its
activities at government, military
and civilian levels, RCA President
Frank M. Folsom told a Senate
subcommittee last Wednesday.
Mr. Folsom testified before a
Senate Labor and Public Welfare
subcommittee looking into labor-
management relations in connec-
tion with fair employment practices
legislation. Hearings were held on
the two bills (S 55, 1732), authored
by Sens. Hubert H. Humphrey
(D-Minn.) and Irving Ives (R-N.
Y.), members of the full committee.
The RCA president noted that
RCA "has long been a leader in
establishing progressive employ-
ment practices" and that Brig. Gen.
David Sarnoff, RCA board chair-
man, displayed leadership in re-
affirming company policy since 1919.
It also was explained that
Negroes hold such NBC job titles
as director of community affairs,
senior staff writer, accountant,
studio engineer, announcer and
others. Employment opportunities
for Negroes at RCA Victor also
were cited by Mr. Folsom.
Original employment by RCA,
or by any of its divisions and sub-
sidiaries, is based on the applicant's
fitness and suitability for the work
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BY FCC BROADCAST BUREAU
Granted License
KSGM Ste. Genevieve, Mo.— Granted
license covering frequency change,
power increase and installation of DA-
DN: 980 kc, 500 w, DA-1, unl.; cond.
KTOE Mankato, Minn. — Granted li-
cense covering daytime power increase :
1420 kc, 5 kw-LS, 1 kw-N, DA-N, unl.
WLCS-FM Baton Rouge, La.— Grant-
ed license for new FM station: 101.1 mc
(Ch. 266), 680 w, ant. 200 ft.
WOUI Athens, Ohio — Granted license
covering changes in noncommercial
educational FM station: 91.5 mc (Ch.
218), 10 w.
WTSV-FM Claremont, N. H.— Grant-
ed license covering changes in FM sta-
tion: 106.1 mc (Ch. 291), 4.8 kw, ant.
1000 ft.
WFBC-FM Greenville, S. C— Granted
license for new FM station: 93.7 mc
(Ch. 229), 8.7 kw, ant. 170 ft.
WFAN Washington— Granted license
covering changes in FM broadcast sta-
tion: 100.3 mc (20 kw), ant. 320 ft.
WMGR Bainbridge, Ga.— Granted li-
cense covering change in studio and
trans, sites.
WMRC-FM Greenville, S. C— Granted
license covering changes in FM sta-
tion: 94.9 mc (Ch. 235), 3.94 kw, ant.
268 ft.
WHK Cleveland, Ohio— Granted li-
cense covering changes in DA-N sys-
tem and utilize new FM supporting
tower for non-directional daytime
operation.
Granted CP
WMUA Amherst, Mass.— Granted CP
for new noncommercial educational FM
to be done. Job retention and pro-
motion to greater responsibility are
based on the same credentials, plus
the worker's record of perform-
ance, Mr. Folsom stated. As a
result, he added, such a policy has
produced gains for minority-group
workers.
--c, inc., 360
chigan Ave., Chicago 1 , HI. j
GIFT TO MIT
'RCA-Clark Radioana'
RADIO RECORDS documenting
more than 50 years of wireless
pioneering and development — equiv-
alent, in books, to some 5,000
volumes — were presented to the
Massachusetts Institute of Tech-
nology for its library by RCA last
Wednesday.
The historical records, known as
the "RCA-Clark Collection of Ra-
dioana," were amassed during his
radio career by George H. Clark,
MIT class of 1903 and, until his
retirement in 1946, a member of
RCA. It was presented to MIT
President James R. Killian Jr. by
Dr. Charles B. Jolliffe, vice presi-
dent and technical director of RCA.
Referring to the MIT Library of
Industrial Development, Dr. Jolliffe
said in his presentation speech, "We
here today cannot see with cer-
tainty all of the uses which this
special library will have. But we
can feel quite confident that
scholars of the future, as they read
through the yellowing pages of
these documents, will be grateful
for the foresight which brought
this project into being."
The RCA-Clark Collection con-
tains correspondence files of early
radio companies, photographs, blue-
prints, specifications, research re-
ports, records of litigation, log
books, unpublished biographies of
radio pioneers and scrapbooks of
newspaper clippings tracing the
growth of the radio industry, with
emphasis on the 1900-1935 period.
fCC actions
APRIL 11 THROUGH APRIL 17
CP-construction permit ant.-antenna cond. -conditional
DA-directional antenna D-day LS-local sunset
ERP-effective radiated power N-night mod. -modification
STL-studio-transmitter link aur.-aural trans. -transmitter
synch, amp.-synchronous amplifier vis.-visual unl. -unlimited hours
STA-special temporary authorization
Grants authorizing new stations and transfers, accompanied by a
roundup of new station and transfer applications, begin on page 99.
station: 91.1 mc (Ch. 216), 10 w.
WYSN New Castle, Ind.— Granted CP
for new noncommercial educational FM
station: 91.1 mc (Ch. 216), 10 w.
Extended Completion Date
WBEN-TV Buffalo, N. Y.— Granted
mod. CP for extension of completion
date to 11-1-52.
KECC Pittsburg, Calif.— Granted mod.
CP for extension of completion date to
6-1-52; cond.
ACTIONS ON MOTIONS
By Comr. George E. Sterling
Radio Norwich Inc., Norwich, N. Y. —
Granted petition insofar as it requests
leave to amend its application to change
the ant. ground system and unat-
tenuated radiation at one mile; denied
insofar as it requests removal of ap-
plication from hearing.
Gulf Beaches Bcstg. Co., St. Peters-
burg Beach, Fla., and Alabama-Gulf
Radio, Foley, Ala., and WEEK Tampa,
Fla. — On Commission's own motion,
further hearing in this proceeding was
continued from April 14 to April 21 in
Washington.
Radio Lakewood Inc., Lakewood,
Ohio — Granted petition for dismissal
without prejudice its application.
Indian River Bcstg. Co., Vero Beach,
Fla. — Granted petition to accept its late
appearance in proceeding re its ap-
plication and that of WEAT Palm
Beach, Fla.
WEAT Palm Beach, Fla. — Granted
petition for leave to amend its applica-
WLW-Albers Pact
CROSLEY Broadcasting Corp.,
operator of WLW Cincinnati,
WLWT (TV) Cincinnati, WLWD
(TV) Dayton and WLWC (TV)
Columbus, has arranged a year-
long merchandising-promotion plan
with Albers Super Markets Inc.,
65-store midwest grocery chain.
The stations will receive three dis-
plays each week in each store. In
addition, the food firm will use a
series of daily spots on the TV
stations.
tion to permit submission of Exhibit
3b, which is extension of option shown
as Exhibit 3.
WJDX Jackson, Miss., and WGGA
Gainesville, Ga. — Granted petition of
WJDX for dismissal without prejudice
its application. On Commission's own
motion, removed from hearing docket
application of WGGA.
WJDX Jackson, Miss. — Dismissed as
moot petition for leave to amend its
application with respect to program
information.
By Hearing Examiner
James D. Cunningham
Chief, FCC Broadcast Bureau — Grant-
ed petition for extension from April 10
to April 17 of final date for filing pro-
posed findings upon the record here-
tofore made in proceeding re Delta
Bcstrs. Inc., Thibodaux, La., and that
of Charles Wilbur Lamar Jr., Houma,
La.
By Hearing Examiner Leo Resnick
American Bcstg. Co., New York —
Granted petition for order to be issued
authorizing taking of deposition on
written interrogatories of Mr. Earl E.
Anderson, vice president and director
of ABC in proceeding re its application,
et al, in New York, commencing April
3 and continuing until concluded; fur-
ther ordered that interrogatories be
properly taken, sealed and filed.
West Side Radio, Tracy, Calif. —
Granted petition for an extension to
May 14 to file proposed findings in pro-
ceeding re its application.
By Hearing Examiner
Elizabeth C. Smith
WMEX Boston, Mass.— Granted mo-
tion for continuance of hearing from
April 7 to May 15 in Washington, in
proceeding re application of WHIL
Medford, Mass.
By Hearing Examiner Fanney N. Litvin
The Toledo Blade Co., Toledo, Ohio,
and WTOD Toledo, Ohio— Granted
motions to reopen record for sole pur-
pose of including information and data
re capitalization and officers of The
Toledo Blade Co., and information and
data in affidavit of Mrs. Sunne Miller,
manager of WTOD re affiliation con-
tract which applicant recently entered
into with Liberty Bcstg. System and
also re current changes in staff of
WTOD, and record closed.
SERVICE DIRECTORY
Custom-Built Equipment
U. S. RECORDING CO.
1121 Vermont Ave., Wash. 5, D. C.
STerling 3626
COMMERCIAL RADIO
MONITORING COMPANY
PRECISION FREQUENCY MEASUREMENTS
Engineer on duty all night every night
JACKSON 5302
P. O. Box 7037 Kansas City, Mo.
. TOWERS •
AM • FM • TV •
Complete Installations
TOWER SALES & ERECTING CO.
6100 N. E. Columbia Blvd.
11, Oregon
DAVID
& BARBEAU
TELEVISION PROJECT CONSULTANTS
STATION PLa||
P.O. BOX 996
NG and OVSR-A1L GUIDANCE
SCHENijgjADY, NEW YORK
Page 94 • April 21, 1952
BROADCASTING • Telecasting
CONSULTING RADIO & TELEVISION ENGINEERS
JANSKY & BAILEY
Execurivo Offices
National Press Building
Offices and Laboratories
1339 Wisconsin Ave., N. W.
Washington, D. C. ADams 2414
Member AFCCE *
JAMES C. McNARY
Consulting Engineer
National Press Bldg., Wash. 4, D. C.
Telephone District 1205
Member AFCCE*
—Established 1926—
PAUL GODLEY CO.
Upper Montclair, N. J. MO. 3-3960
Laboratories Great Notch, N. J.
Member AFCCE*
GEORGE C. DAVIS
501-514 Munsey Bldg.— STerling 0111
Washington 4, D. C.
Member AFCCE *
Commercial Radio Equip. Co.
Everett L. Dillard, Gen. Mgr.
INTERNATIONAL BLDG. Dl. 1319
WASHINGTON, D. C.
P. O. BOX 7037 JACKSON 5302
KANSAS CITY, MO.
A. D. RING & CO.
26 Years' Experience in Radio
Engineering
MUNSEY BLDG. REPUBLIC 2347
WASHINGTON 4, D. C.
Member AFCCE *
There is no substitute for experience
GILLETT & BERGQUIST
982 NATL. PRESS BLDG. NA. 3373
WASHINGTON, D. C.
Member AFCCE *
GAUTNEY & RAY
CONSULTING RADIO ENGINEERS
1052 Warner Bldg.
Washington 4, D. C.
National 7757
Craven, Lohnes & Culver
MUNSEY BUILDING DISTRICT 8215
WASHINGTON 4, D. C
Member AFCCE *
MclNTOSH & INGUS
1216 WYATT BLDG.
WASHINGTON, D. C.
Metropolitan 4477
Member AFCCE*
RUSSELL P. MAY
1422 F St., N. W. Kellogg Bldg.
Washington, D. C. REpublic 3984
Member AFCCE*
WELDON & CARR
WASHINGTON, D. C.
1605 Connecticut Ave.
Dallas, Texas Seattle, Wash.
4212 S. Buckner Blvd. 4742 W. Ruffner
Member AFCCE *
E. C. PAGE
CONSULTING RADIO
ENGINEERS
BOND BLDG. EXECUTIVE 5670
WASHINGTON 5, D. C.
Member AFCCE*
MILLARD M. GARRISON
1519 Connecticut Avenue
WASHINGTON 6, D. C.
MICHIGAN 2261
Member AFCCE*
KEAR & KENNEDY
1302 18TH ST., N. W. HUDSON 9000
WASHINGTON 6, D. C.
Member AFCCE*
A. EARL CULLUM, JR.
CONSULTING RADIO ENGINEERS
HIGHLAND PARK VILLAGE
DALLAS 5, TEXAS
JUSTIN 6108
WILLIAM L. FOSS, Inc.
Formerly Colton & Foss, Inc.
927 15th St., N. W. REpublic 3883
WASHINGTON, D. C.
JOHN CREUTZ
319 BOND BLDG. REPUBLIC 2151
WASHINGTON, D. C.
Member AFCCE*
GUY C. HUTCHESON
P. O. Box 32 AR 4-8721
1100 W. Abram
ARLINGTON, TEXAS
ROBERT M. SILLIMAN
1011 New Hampshire Ave., N. W.
Republic 6646
Washington 7, D. C.
LYNNE C. SMEBY
"Registered Professional Engineer"
1311 G St., N. W. EX. 8073
Washington 5, D. C.
GEORGE P. ADAIR
Consulting Radio Engineers
Quarter Century Professional Experience
Radio-Television-
Electronics-Communications
1833 M St., N. W., Wash. 6, D. C.
Executive 1230 — Executive 5851
(Nights-holidays, Lockwood 5-1819)
Member AFCCE *
WALTER F. KEAN
AM-TV BROADCAST ALLOCATION,
FCC & FIELD ENGINEERING
1 Riverside Road — Riverside 7-2153
Riverside, III.
(A Chicago suburb)
WILLIAM E. BENNS, JR.
Consulting Radio Engineer
3738 Kanawha St., N.W., Wash., D. C.
Phone ORdway 8071
Box 2468 Birmingham, Ala.
Phone 6-2924
ROBERT L HAMMETT
CONSULTING RADIO ENGINEER
230 BANKERS INVESTMENT BLDG.
SAN FRANCISCO 2, CALIFORNIA
SUTTER 1-7545
JOHN B. HEFFELFINGER
815 E. 83rd St. Hiland 7010
KANSAS CITY, MISSOURI
GRANT R. WRATHALL
Aptos, California
Appointments arranged for
San Francisco Seattle Salt Lake City
Lot Angeles Portland Phoenix
Box 260 APTOS— 3352
Member AFCCE*
RAYMOND M. WILMOTTE
1469 Church Street, N. W. DEcatur 1231
Washington 5, D. C.
Member AFCCE *
BERNARD ASSOCIATES
CONSULTING RADIO ENGINEERS
5010 Sunset Blvd.
Hollywood, Calif. NOrmandy 2-6715
Member AFCCE'
April 16 Applications ...
ACCEPTED FOR FILING
AM— 1060 kc
KXOC Chico, Calif.— Requests CP to
change frequency from 1150 kc to
1060 kc, increase power from 5 kw to
10 kw, etc.
BROADCASTING • Telecasting
AM— 1280 kc
KTLN Denver, Col.— Requests CP to
change frequency from 1150 kc to
1280 kc, increase power from 1 kw to
5 kw, install DA-DN, change operating
hours from D to unl., change trans,
location from Denver to Englewood,
Col., etc.
AM— 570 kc
WACL Waycross, Ga.— Requests CP to
change operating hours from D to unl.,
retaining power of 1 kw, and install
DA-N.
License for CP
KOKX-FM Keokuk, Iowa— Requests
license for CP which replaced CP which
authorized changes in FM station.
Change ERP, Location, Etc.
WCPS-FM Tarboro, N. C— Requests
mod. CP which authorized new FM
station to change ERP, ant. height
above average terrain, trans, location,
etc.
Extend Completion Date
WHP-FM Harrisburg, Pa.— Requests
mod. CP, as mod., which authorized
new FM station, for extension of com-
pletion date.
WLAB (FM) Lebanon, Pa. — Requests
mod. CP, as mod. and reinstated, which
authorized new FM station, for exten-
sion of completion date.
License Renewal
WJPR Greenville, Miss. — Requests re-
newal of license.
APPLICATIONS DISMISSED
Metropolitan Atlanta Bcstg. Co., At-
lanta, Ga. — DISMISSED request for
new AM station on 1490 kc, 250 w unl.
WHIL Medford, Mass.— DISMISSED
mod. CP, as mod., which authorized
new AM station, to change frequency
from 1540 kc to 1550 kc (contingent on
cancellation of program tests on 1540
kc).
(Continued on page 99)
April 21, 1952 • Page 95
CLASSIFIED ADVERTISEMENTS
Payable in advance. Checks and money orders only.
Situations Wanted 20tf per word-^2.00 minimum • Help Wanted 25tf per word— $2.00 minimum
All other classifications 30tf per word — $4.00 minimum • Display ads. $15.00 per inch
No charge for blind box number. Send box replies to
Broadcasting • Telecasting, 870 National Press Bldg., Washington 4, D. C.
applicants: If transcriptions or bulk packages submitted, J 1.00 charge for mailing. All transcriptions, photos, etc. sent
to box numbers are sent at owner's risk. Broadcasting • Telecasting expressly repudiates any liability or respon-
sibility for their custody or return.
Help Wanted (Cont'd)
Help Wanted
Salesmen
Salesman, excellent opportunity, 5
kw midwest station. Top organiza-
tion, future advancement. Box 919M,
BROADCASTING . TELECASTING.
Salesman. Good opportunity in Illinois
for hard-hitting salesman. Liberal
drawing against commissions. Send
details to Box 924M, BROADCASTING
• TELECASTING.
Announcers
Key job for better than average ex-
perienced announcer with first class
ticket. Pleasant small city upper mid-
west. Long established net affiliate.
Low turnover. $75.00 and raises. Send
audition and facts Box 183M, BROAD-
CASTING . TELECASTING.
Immediate opening for strong night
announcer with network affiliate. Pay
dependent on ability. Box 536M,
BROADCASTING . TELECASTING.
Announcer-engineer first class ticket.
$60.00 to start. Virginia network sta-
tion. Opening immediate. Box 724M,
BROADCASTING . TELECASTING.
1000 watt independent daytimer near
Chicago wants staff announcer. Per-
sonal interview required. State age,
experience. Box 753M, BROADCAST-
ING . TELECASTING.
Good combo man needed May First by
progressive network station in New
Mexico, high guarantee. Send all par-
ticulars first letter. Box 756M, BROAD-
CASTING . TELECASTING.
5 kw metropolitan affiliate wants ver-
satile, experienced announcer to join
topnotch staff. Send audition and com-
plete details to Box 891M, BROAD-
CASTING . TELECASTING.
Immediate opening for announcer or
combo man. Georgia network station.
Salarj' commensurate with ability. Box
901M, BROADCASTING • TELECAST-
ING.
New station in Wisconsin vacationland.
opening for announcers with 1st class
ticket. Above average pay for above
average working conditions. Box 908M,
BROADCASTING . TELECASTING
Combination man with first class li-
cense. Audition platter and references
requested. Box 921M. BROADCAST-
ING ■ TELECASTING.
Experienced announcer for 25.000 watt
Nebraska station. Send full particulars,
audition record, board experience and
salary requirement, first letter. Box
926M, BROADCASTING . TELECAST-
ING^
New 5000 watt AM and 22,000 FM watt
station soon to take the air needs ex-
perienced announcers and copywriter,
most modern installation in the area,
progressive independent programming,
congenial staff, jobs open offer the op-
portunity to grow with station, all in-
quires held confidential, possible open-
ings for first class operator. Positions
open now. Box 955M, BROADCAST-
ING . TELECASTING.
Combination man. Willing to work.
First phone requisite. Northeastern
Pennsylvania. Excellent library. Han-
dle all types programs. $300 month
with overtime. Regular increases.
Opportunity to sell and advance to ex-
ecutive positions. If you want all-
round experience, this is your chance.
Rush details. Box 957M, BROADCAST-
ING . TELECASTING.
Two announcer-engineers and one en-
gineer wanted immediately. Rush au-
dition and application for immediate
employment. Mail to Wade Ebeling.
General Manager, KBUH, Brigham
City, Utah.
Combo, first class ticket. Announcing
ability and permanency most impor-
tant. Send audition and all details.
WBUT. Butler. Pennsylvania.
Help Wanted (Cont'd)
Combo-man, Pacific northwest kilowatt
independent. Good man can start at
$72.50. Car necessary, 1st class ticket,
good announcer. 40 hour week, over-
time. Apply with disc and photo.
KWIE, Kennewick, Washington.
Wanted, hillbilly disc jockey at once
for morning shift, must be sober and
willing to work. Good salary to start.
Contact Radio Station WDKD, Kings-
tree, S. C.
Announcer, versatile, good voice. $60
up. Write full details to John Garri-
son, WFUN. Huntsville, Alabama.
Announcer, operate board. Submit
transcribed audition, salary; back-
ground. WHAP, Hopewell, Va.
Good announcer who can handle pro-
gramming and write local news. Ex-
cellent opportunity, immediate opening.
Air mail voice disc, salary requirements,
Complete personal data. Manager,
WHIT, New Bern, N. C.
Announcer-engineer (first class): Ex-
cellent position with top station in a
top market. Must have good voice and
be able to use it. Advancement un-
limited. Rush audition and full par-
ticulars to Jack Black, WNOR, Nor-
folk, Virginia.
Experienced announcer, strong on
dignified production. Audition, photo-
graph, data, salarv first letter. Pro-
gram Director. Bill Sorrell, WOKE,
Oak Ridge, Tennessee.
Experienced staff announcer. Send
audition and resume immediately.
WWPG. Palm Beach, Florida.
Technical
First class engineer. No experience re-
quired. Virginia network station. Box
238K. BROADCASTING • TELECAST-
ING.
1000 watt daytimer near Chicago wants
first class engineer. Announcing abil-
ity helpful. Require personal inter-
view. Box 893M, BROADCASTING .
TELECASTING.
Engineer no announcing, $70.00 weekly.
Give engineering background and how
quickly available with application.
Box 942M, BROADCASTING . TELE-
CASTING.
Engineer-announcer first class ticket.
Up to S75.00 starting. Western Penn-
sylvania. Box 958M. BROADCAST-
ING . TELECASTING.
Immediate opening for 1st phone en-
gineer. 5 day week with good pay.
250 watt ABC station. Send back-
ground and reference information with
first letter to KBIX, Muskogee, Okla-
homa.
Operator who can announce or is will-
ing to learn, announcing chores are
light and transmitter shift is pleasant.
If you are inexperienced, we will teach
you both announcing and operation.
Can use college student during vaca-
tion in this job. Bert Wick. KDLR.
Devils Lake. N. Dak.
Engineer-announcer for 1 kw farm sta-
tion. KMMO, Marshall, Missouri.
Wanted immediately. Two combina-
tion engineer - announcers. F'orida
west coast city. Send audition, photo,
resume and salary requirements
WDHL, Bradenton, Florida.
Immediate opening for first class oper-
ator. WEAV, Plattsburg, N. Y.
Wanted— Engineer, first phone, experi-
ence unnecessary. Contact Chief En-
gineer, WEOL, Elyria, Ohio.
Help Wanted (Cont'd)
Engineer wanted. No experience neces-
sary. Good pay. Great opportunity for
right man. Apply WFLB, Fayetteville,
North Carolina. All applications an-
swered.
Engineer, 1st class, prefer combo.
Salary $60 up. John Garrison, WFUN,
Huntsville, Alabama.
Need engineer now. Prefer combina-
tion man. Permanent. WGGA, Gaines-
ville, Georgia.
Immediate opening first phone engi-
neer-announcer. Beginners considered.
40 hour evening shift, mainly network.
Good working conditions and opportu-
nity to advance. Air mail voice disc,
salary requirements, complete data.
Manager. WHIT, New Bern, N. C.
Wanted, engineer-announcer at once.
Radio Station WHLN, Harlan, Ken-
tucky.
Want first class engineer. Evening
shift. Contact WIEL. Elizabethtown.
Kentucky.
First class engineer-announcer. Per-
manent position, good working condi-
tions. WJAT, Swainsboro, Georgia.
First phone man, with or without ex-
perience. Daytime hours, salary based
on experience. WJET, Erie. Penna.
Immediate opening first phone quali-
fied engineer. Write Manager, WKWF,
Key West. Florida.
Engineer-announcer and announcer
opening. Good independent. Write
WMDN, Midland. Michigan.
Wanted, engineer, first phone. Experi-
ence unnecessary. WMGW AM-FM,
Meadville. Pennsylvania.
First class engineer-announcer needed
by 5000 watt WOOF. Dothan, Ala., at
$90.00 weekly.
Wanted immediately, combination en-
gineer to help build 1000 watt station.
Some selling. Phone or wire Radio Sta-
tion WROS, Scottsboro, Alabama.
Wanted immediately, transmitter opera-
tor with first class phone license. No
experience necessary. Starting salary
fifty-five per week. Write Chief Engi-
neer, WSIP, Paintsville, Kentucky.
Wanted — Consulting engineer, field and
application work AM and TV. Please
state full qualifications and personal
status. Renlies held confidential. Walter
F. Keen, 1 Roverside Rd., Riverside, 111.
Production-Programming, Others
Wanted — Capable young lady for con-
tinuity. Real opportunity with network
affiliate in Michigan, midway between
Chicago and Detroit. Prefer someone
with air work who can build daytime
women's show. Kindly send details of
yourself as well as disc, or tape, if
available. Box 700M, BROADCASTING
. TELECASTING.
News director, supervisor, 4 man sports,
farm and news department. Only ex-
perienced men with journalism degree
need apply. Good salary with bonus.
5 kw midwest. Box 705M, BROAD-
CASTING . TELECASTING.
Woman's director for 5 kw metropoli-
tan affiliate. Handle own show and
double in continuity. Good salary.
Send audition, full particulars first let-
ter. Box 892M, BROADCASTING .
TELECASTING
Copy creater with professional touch —
must be able to keep up level of
leading women's show. Experience not
necessary. References. Box 950M,
BROADCASTING . TELECASTING.
Production manager to air shows and
supervise farm staff. Two years all-
round experience necessary. KMMO,
Marshall, Missouri.
Established 1000 watt independent
wants experienced copywriter, man or
woman. $50 week and splendid oppor-
tunity for advancement. Call or write
immediately, WCNT, Centralia, Illinois,
phone 5151.
Situations Wanted
Managerial
Attention southern station owners.
Two young men, general manager and
chief engineer want to operate south-
ern station, hard workers. Can take
complete charge. Need only working
interest, or chance to buy in. Box
625M, BROADCASTING • TELECAST-
ING.
Man with 10 years experience desires
job with midsouth station as commer-
cial manager. Presently employed in
that capacity, 5 years in selling can get
the job done, also good announcer and
writer. Can offer first class recom-
mendations. Box 895M, BROADCAST-
ING . TELECASTING .
Manager, assistant manager, program
director. 16 years experience in all
phases radio. Familiar both network
and independent operation. Now with
major market station. With present
employer 5 years. Age 33, family.
Have car. Interested in west only.
Box 905M. BROADCASTING • TELE-
CASTING-
General manager: 18 years experience
desires management of aggressive sta-
tion, not over 5000 kw. Outstanding
achievement record in sales, program-
ming, engineering. Box 90fiM, BROAD-
CASTING . TELECASTING
Manager, proven background of suc-
cessful sales and program manage-
ment. Prefer radio-TV setup, or if you
plan TV later, let's plan it together.
Immediate. Box 910M, BROADCAST-
ING . TELECASTING
I am placing this ad for our general
manager since our corporation has sold
the station. Within two years he
tripled the market value of our sta-
tion, nearly doubled its gross, in-
creased its audience, enables us now
to sell our station at a profit after com-
ing out of the red into solid black. He
has proved himself to be a man of
ability, drive, stability and integrity,
built on a varied background of 12
years in several phases of this busi-
ness. We think he would make a
valuable man as general manager,
sales manager or key executive in an
organization with room to grow or in
one that wants to hold its leadership.
Replies confidential, direct to president
of corporation. Box 608M, BROAD-
CASTING . TELECASTING.
Young energetic manager-commercial
manager desires position in southeast.
Successful record, excellent references,
civic minded, family, no bad habits.
Legitimate reason for change. In no
hurry. Write Box 929M, BROADCAST-
ING . TELECASTING.
General or program manager. Thirteen
years experience in all phases of man-
agement, programming and sales. Re-
liable civic minded family man in mid-
thirties. Prefers midwest. Available
May 15. Box 949M, BROADCASTING
. TELECASTING.
Sales manager: Sound local and na-
tional sales experience. Excellent man-
agement and personal sales record.
Interested in remuneration com-
mensurate with results. Unhealthful
climate present location sole reason for
move. Box 956M, BROADCASTING .
TELECASTING.
Salesmen
Sales proof. Account executive mid-
west major network affiliate seeking
greater opportunity. Under 35, family.
9 years sales and management experi-
ence. Box 948M. BROADCASTING .
TELECASTING.
Experienced salesman, 27, wishes job
on gulf or south Atlantic coast. Mar-
ried with family. Box 951M, BROAD-
CASTING . TELECASTING.
Announcers
Announcer-engineer, first class good
announcing, vet. 18 months experi-
ence, all phases, south preferred, $75.00
minimum. Box 761M, BROADCAST-
ING . TELECASTING.
Married, veteran, draft exempt, 2 years
experience. Strong on news and sports.
Working in west, wish to return east.
Box 762M, BROADCASTING • TELE-
CASTING.
Situations Wanted (Cont'd)
Experienced announcer, all phases,
young, single, draft exempt, college
degree, operate console, DJ, news.
Presently employed Mutual affiliate.
Desires permanent relocation in the
east. Tape, photo, Box 886M, BROAD-
CASTING . TELECASTING.
Experienced announcer, strong on DJ,
commercials, news, operate console,
veteran. Middle Atlantic, New Eng-
and states, presently employed. Box
904M, BROADCASTING . TELECAST-
ING*
Top sportscaster, regional rep, five
years experience baseball, football,
basketball, special events. Desire sports
station in good market. Top references
and tapes on request. Presently em-
ployed. Box 912M, BROADCASTING .
TELECASTING
Combo announcer-engineer, ad lib
morning man. Deep voice. Five years
"•experience. $90 per week. Permanent
job desired. Not looking for stepping
stone. Box 913M, BROADCASTING .
TELECASTING
Announcer-engineer, first phone. 2V2
years experience, all phases. Desires
position affording sports play-by-play.
Married, veteran. College graduate.
Box 915M, BROADCASTING . TELE-
CASTING
Morning man. Leading and sold out in
five station market. Available if your
offer is right. Recording and details
on request. Write Box 916M, BROAD-
CASTING . TELECASTING
Announcer - program director, eight
years in radio: over four where now
employed. College graduate, married,
dependable, sober. Box 922M, BROAD-
CASTING . TELECASTING.
Announcer, disc jockey, actor, deep,
rich melodious bass voice, magnetic
personality, 16 years experience. Can
make $$$ for you. Box 925M, BROAD-
CASTING . TELECASTING.
Ambitious gal. Good continuity writer,
announcer, DJ. Air experience N.Y.C.
station. Resume, disc available. Box
930M, BROADCASTING . TELECAST-
ING^
Announcer - engineer. Three years
sports, news, talent shows. Family.
Prefer northeast. Box 931M, BROAD-
CASTING . TELECASTING.
Experienced staff announcer, news, DJ,
personality, veteran, married. Dependa-
ble, references. Box 932M, BROAD-
CASTING . TELECASTING.
Announcer, DJ, exhaustive knowledge
music. Some sports. Also interested
news coverage, leg work. Free lance
experience in New York. No hillbilly.
Box 933M, BROADCASTING . TELE-
CASTING^
Announcer, 5 years all phases, prime
interest in sports. 1st phone. Married,
good worker. Box 934M, BROADCAST-
ING . TELECASTING.
Combination man specializing in an-
nouncing and- sales wants short trans-
mitter shift. TV applicant preferred.
Box 935M, BROADCASTING • TELE-
CASTING.
Sportscaster. Present station going
foreign language. University grad,
four years experience college, high
school, basketball and football. Minor
! league baseball. Vet, 26. Good refer-
i ences. Disc available. Box 939M,
i BROADCASTING . TELECASTING.
This voice for hire — top net calibre,
colorful, compelling news rewrite-pre-
sentation, new car, tape equipment,
flying license, for special events cover-
age. Five years experience all phases,
cleancut family man, likes construc-
tive community activities, preference
California, intrigued? All requests
complied. Box 952M, BROADCAST-
ING . TELECASTING.
Good staff man and DJ — available in
two weeks. Any market except south
TELECASTING.
Announcer, 2 years college, schooling
radio broadcasting. Small salary for
location 75 miles radius New York
City, qualifications, disc, photograph,
Downey, 1863 Crawford, Cleveland,
Ohio.
Announcer. Licensed. Experienced.
Don Kennett, 1503 Meridian PL, Wash-
ington, D. C. Columbia 3796.
Four years experience announcing,
programming, copywriting and selling.
Veteran, married. University and ra-
dio school graduate. Available im-
mediately. Dwight Larick, Kosciusko,
Miss.
Not Don Wilson! 27, neat, conscientious,
versatile. Radio school, light experi-
ence. Sincere, amiable. Write, phone,
Mastroni, Normandy Road, Fairfield,
Connecticut.
Situations Wanted (Cont'd)
Young announcer, more promise than
experience, fine voice, excellent ad lib,
draft exempt, personal audition or disc.
W. E. Wolff, Jr., 1117 W. 38th St., K. C,
Mo. phone LO 1637.
Technical
Situations Wanted (Cont'd)
Television
For Sale (Cont'd)
Engineer, 1st phone. l'/2 years experi-
ence AM-FM-TV. Available now. Box
888M, BROADCASTING . TELECAST-
ING
1st phone, veteran, car, transmitter ex-
perience, eastern location, available
immediately. Box 898M, BROADCAST-
ING • TELECASTING
Engineer, first phone, experienced.
Family, car, south, minimum $65, avail-
able immediately. Box 911M, BROAD-
CASTING . TELECASTING
Engineer, chief, 12 years experience,
construction. Desire connection south-
ern station with pay commensurate
of position. References. Box 920M,
BROADCASTING . TELECASTING.
Engineer, first phone. iV2 years ex-
perience. Transmitter or control.
Single, car, vet. $65 minimum. Box
927M, BROADCASTING . TELECAST-
ING.
Engineer. 8 years experience. Seeks
position with progressive station. Ref-
erences, family. Box 938M, BROAD-
CASTING • TELECASTING.
Excellent radio voice, they say. First
class license. Combo operation experi-
ence. Box 323, Palm Desert, California
or telephone 76-2095.
Position wanted by broadcast operator
with first phone license, two years ex-
perience, one year college training.
Chester, Stromswold, Grays 35, Harvard
College, Cambridge, Mass.
Engineer, first phone. Over four years
experience AM & FM, also TV train-
ing. Some experience as chief. Pre-
fer station with TV possibilities in
Okla., southwest, west. No announc-
ing. D. W. Williams, 235 West Kiowa,
McAlester, Oklahoma. Phone 3247-J.
Production-Programming, others
Continuity writer, fast typist, excellent
references. South preferred. Box
765M, BROADCASTING . TELECAST-
ING^
Copywriter, eighteen months experi-
ence. Can quickly produce good, read-
able selling copy. Draft exempt. Pre-
fer west. Box 887M, BROADCAST-
ING • TELECASTING
Writer-announcer, four years radio;
television; desires continuity work,
northeast AM or TV. Will double. 25,
family. Employed major TV station.
Interview arranged. Box 894M, BROAD-
CASTING . TELECASTING
Veteran 34, experienced in public re-
lations, promotion, news writing, pro-
gram building, desires position with
opportunity. Box 917M, BROADCAST-
ING . TELECASTING.
Sports director, experienced baseball,
football, also staff work. Four years
radio. College grad., vet, dependable.
Desire west coast, will consider any-
where. Box 918M, BROADCASTING •
TELECASTING.
News-sports, writing-reporting. Some
play-by-play. Eight years in radio.
BSBA, Florida, 1945. Settled. Con-
scientious. Box 923M, BROADCAST-
ING . TELECASTING.
5 kw experience. Play-by-play sports
director, staff. Wants position with
sports station. Permanent. Box 936M,
BROADCASTING . TELECASTING.
Highly personable, intelligent college
graduate, 3Y2 years radio all phases
net affiliate. >2 year local TV produc-
tion-direction, y2 year N. Y. network
operations, V2 year production assistant
two net TV programs desires position
with progressive metropolitan radio/
television operation, preferably west-
ern. Excellent voice, heavy ad lib MC
and DJ work. Married. Box 943M,
BROADCASTING . TELECASTING.
Production executive. Knows program-
ming, operations, film. Wants to be-
come part of a new station. Top sta-
tion, agency references. Married. $12,-
000. Box 945M, BROADCASTING •
TELECASTING.
Newsman— Three years metropolitan
newspaper, radio experience, plus
ability, sweat. Want permanency,
variety, opportunity. Also sports, spe-
cial events. Draft exempt. Box 953M,
BROADCASTING . TELECASTING.
Technical
TV research engineer presently em-
ployed on developmental project de-
sires position in commercial TV. For-
mer PD in AM radio. Master's Degree.
Available after June 15. Box 889M.
BROADCASTING . TELECASTING
TV supervisor at present employed by
midwest TV station is tired of snow
drifts. I've been in TV four years and
have experience in station planning,
construction, proof, operation. I de-
sire a permanent position with new or
old, small or large TV station in the
south, east or west. An inquiry will
bring full details by return mail. Box
914M, BROADCASTING • TELECAST-
ING
Television engineer desires responsible
connection with proposed midwest out-
let. Benefit from long Hollywood ex-
perience involving design, installation,
operation. Apt. 207, 1735 North Gra-
mercy, Hollywood, California.
Production-Programming, Others
College grad desires initial break TV
production. Consider any duties — prac-
tical experience main objective. Any-
where. Single, 24. draft exempt. Box
896M, BROADCASTING . TELECAST-
ING
TV director. Former film producer-
director. Extensive successful career
in TV. Credits on top programs. De-
sires to join advertising agency, writer-
producer, or television station. Box
900M, BROADCASTING . TELECAST-
ING
TV floormanager and cameraman com-
bination, 4y2 years TV station experi-
ence. Presently employed. Box 903M,
BROADCASTING . TELECASTING
Television musical-producer-director.
Wide range of experience and training.
Prefer new small station. Resume upon
request. Box 941M, BROADCASTING
. TELECASTING.
For Sale
Stations
Southwest. 1000 watts. Nets $2,000
month. Ideal opportunity in fast grow-
ing area. Box 885M, BROADCASTING
. TELECASTING
Equipment, etc.
For sale: 10 kw Western Electric fre-
quency modulation transmitter, model
506 B-2. Never been used. Box 673M,
BROADCASTING . TELECASTING.
For sale: RCA 250 K. transmitter now
operating. Wonderful condition. 2 RCA
holders — crystals 1340 kilocycles. Box
890M, BROADCASTING . TELECAST-
ING
For sale— one Hewlett-Packard 335-B
FM monitor used one and one-half
years. Good as new. Also, one Trus-
con self supporting insulated triangular
tower, 229 ft. above the insulators,
complete with A-3 lighting equipment
and insulators. Box 907M, BROAD-
CASTING • TELECASTING
2-Presto PT 900 tape recorders $450.00
each, both $800.00. P. O. Box 4554,
Jacksonville, Florida.
Radio Station KCOH in Houston, Texas,
announces the sale of a Presto model
Y . . . disc recorder . . . with a 1C cut-
ting head, combined with turntable, in
waist high cabinet. Priced at $512.00
when new. For sale at $330.00. For
information address correspondence to
Chief Engineer, Station KCOH, M. & M.
Building, Houston, Texas.
5kw transmitter, brand new Collins 21B
in original crates, never unpacked.
Carries Collins new-transmitter guar-
antee. Two sets tubes. Lists $23,400.
Will sell $22,500 FOB Columbus. Geor-
gia. Wire or phone Manager, Radio
Station WGBA. This is the finest
transmitter available for immediate de-
livery anywhere in the country today.
1-300' heavy duty, 1-300' extra heavy
duty, 1-300' heavy duty tubular steel,
guyed TV. Phillips towers, new, of
course, immediate delivery, special
prices. Houston Radio Supply Co.,
Inc., Clay at LaBranch, Houston. Texas.
Last call— London Library of 300 10
inch 78 RPM discs. All instrumental
selections, price $125. F. O. B. New
York, Recording Associates, 113 West
42 Street, New York 18, New York.
Wanted to Buy
Equipment, etc.
Wanted: Flasher for single tower,
photoelectric control unit and 250' RG-
17/U or RG-19/U coax. Box 671M,
BROADCASTING . TELECASTING.
Wanted — FM frequency modulation
monitor. Prefer Hewlett-Packard 335-
B. State condition, type and price.
Box 699M, BROADCASTING . TELE-
CASTING.
Wanted — A 702-A Western Electric Os-
cillator unit complete with crystal and
oven for 1240 kc. Also interested in
used RCA ribbon junior velocity mikes.
Write Box 899M, BROADCASTING .
TELECASTING
3 kw or 1 kw FM transmitter, also 1%
transmission line. Box 909M, BROAD-
CASTING . TELECASTING
One kw transmitter less than ten years
old and in good operating condition.
Send full details and lowest cash price
to Box 940M, BROADCASTING . TELE-
CASTING.
Help Wanted
Managerial
Wanted
Salesmanagers
One of the nation's top radio and tele-
vision stations in one of the ten largest
markets needs a salesmanager for radio and
a salesmanager for TV. These are ton
jobs for aggressive, experienced men of
proven ability. These openings are avail-
able because Miller Robertson, present
salesmanager is leaving to operate his own
station which he recently purchased. Write
in complete detail and enclose picture first
letter. Stan Hubbard, KSTP.
Salesmen
CBS affiliate, Colorado Springs has immedi-
ate opening for top salesman with car. Es-
tablished, protected, local account list. Sal-
ary plus commission should run excess of
5,000 dollars from accounts now on air. Your
ability only limits future income. Require
man 26-45, proven ability, settled, excellent
personal and business background. Submit
photo, sales record, references.
V II A II Colorado Springs, Colo.
■* ■ v n Jim RusseM
Production-Programming, others
WRITER
A seasoned, all-round writer for radio
and television wanted by major net-
work affiliate. Good pay. Address Box
754 M. BROADCASTING , TELECAST-
ING
♦
Announcers
NEWSMAN-DJ.
Detroit area news, music and
baseball station has outstand-
ing opportunity for men who
want to progress.
BOX 897M, BROADCASTING • TELECASTING
Help Wanted (Cont'd)
Top Flight, Hard-Selling
DISC JOCKEY
$15,000 a year
for One Sponsor Exclusively—
Multi- Station Market
Radio- and TV
The man we want must be a real
salesman — we aren't interested
in pear-shaped tones. He knows
how to be friendly and sincere.
He punches his commercials with
enthusiasm. He makes people
believe what he tells them. He
good at ad lib, knows and
likes pop music, is probably over
3 0 and appears mature. If you
are our man, send a
and a small disc of
of commercials.
BOX 944M ;
BROADCASTING • TELECASTING
Situations Wanted
Help Wanted (Cont'd)
Production-Programming, others
Radio and TV
Comedy and Drama
WRITER
desires affiliation with station or
production agency.
BOX 937M, BROADCASTING .
TELECASTING
For Sale
Stations
FOR SALE
250 watt Mutual outlet in beautiful,
diversified, rich Carolina market. Will
easily gross $50,000 this year. Cash
$40,000. Terms $45,000. Reason for
selling, other interests.
Write Box 928M,
BROADCASTING . TELECASTING
Equipment, etc.
FOR SALE BECAUSE OF INCREASE
IN POWER
/ KW Gates BC IF AM Transmitter
USED LESS THAN TWO YEARS
$4500
KTOE
Mankato, Minn.
Miscellaneous
ARE YOU GETTING YOUR SHARE
OF FREE PUBLICITY?
The 1352 Edition of the Publicity Directory is
now ready! Usts over 2,1100 Consumer, Farm
& Business-Trade Publications with FREE
Editorial Policies. Combined Circulation—
1 hi. (inn A Cold-Mine for Advertisers,
Agencies. Public Relations Firms, etc.
FREE 5-DAY EXAMINATION!
PUBLICITY ADVERTISING
1501HA Trails End, Kalamazoo, Mich.
Employment Service
Managerial
FLORIDA AM OR TV STATIONS
(or applicants). Need manager, program dir.,
or combination? Agency Radio-TV director
major market, 20 yrs., solid experience radio,
now TV, too, wants back in station operation
in South — preferably Florida. Good creative
and administrative record. Top Hooper, Video-
Dex ratings. Box 902M, BROADCASTING .
TELECASTING.
2
of every
3
PERSONNEL ORDERS
are for
ENGINEERS
(First and Second Phone)
Write for Placement Forms
Edward C. Lobdell Associates
17 East 48th St., New York 17, N. Y.
New England Network Station
$5J9000.00
The only station in an attractive and well isolated New England
market. Always profitable, this combined facility offers a good in-
come and very pleasant living. Valuable real estate and $10,000.00
in net quick assets included.
Appraisals • Negotiations • Financing
BLACKBURN-HAMILTON COMPANY
RADIO STATION AND NEWSPAPER BROKERS
WASHINGTON, D. C.
Junes W. Blackburn
Washington Bldg.
Sterling 4341-2
Ray V. Hamilton
Tribune Tower
Delaware 7-2755-6
SAN FRANCISCO
Lester M. Smith
235 Montgomery St.
Exbrook 2-5672
J
'COURIER'
Shares WLAC Nashville
Frequency on Cruise
THE STATE Dept. currently is using the U. S. domestic frequency of
1510 kc to test its ship-borne relay station, the USCG Courier, now
anchored in the Panama Canal Zone, it was revealed last week.
Before the Courier departed for South America on its projected shake-
down cruise, State Dept. officials ★ —
conferred with executives of
WLAC Nashville, Tenn., a Class
I-B 50 kw outlet operating on the
Mexican clear channel, on a plan
to share this frequency during the
period April 10-28.
The arrangement, while not a
legal necessity to permit the float-
ing VOA relay transmitter to test
its equipment, drew the whole-
hearted cooperation of the Nash-
ville station, which praised the ef-
fort to pierce the armor of the
Iron Curtain countries.
Both WLAC and the State Dept.
acknowledged the agreement last
week. It was understood that only
the 1510 kc frequency would be in-
volved in the tests and that the
other, signal stations on that chan-
nel—WMEX Boston, a 5 kw Class
II outlet and KGA Spokane, Wash.,
a 50 kw Class I-B station — would
not be disturbed.
The VOA vessel recently has
"guested" on frequencies borrowed
from Colombia, Venezuela and
Panama proper, and early next
May will conduct similar experi-
ments at Vera Cruz in Mexico be-
fore heading out across the Atlan-
tic to foreign countries. At no
time, however, will it broadcast
EXECUTIVE PLACEMENT SERVICE
We have selected General, Com-
mercial and Program Managers; Chief
Engineers, Disc Jockeys and other
specialists. Delays are costly ; tell
us your needs today.
Howard S. Fbazier
TV & Radio 'Management Consultants
728 Bond Bldg., Washington 5, D. C.
Announcers! Writers!
Newsmen!
Want a job in New York City?
For inside tips send one dollar
to V. Rey, 1425 Broadway 18,
New York.
from the high seas in violation of
the Atlantic City 1947 telecom-
munications convention [B*T,
April 7]. The Voice ship will use
frequencies under agreement with
countries at whose ports it may
anchor.
The 1510 frequency was chosen
by the State Dept. because it is
"less likely to disturb" local U. S.
radio signals than other channels,
it was explained. In the case of
WLAC, only the station's sec-
ondary area coverage is affected
to any degree.
According to Antonio Micocci,
assistant administrator for the
State Dept.'s broadcasting service,
Spokane and Boston reception
would not be affected and con-
sequently KGA and WMEX were
not consulted in advance.
Mr. Micocci conferred with J.
T. Ward, owner, and F. C. Sowell,
manager, of the Nashville 50 kw
station, and got their ready accept-
ance of the plan which calls for
Courier power reduction from 150
kw to 50 kw during the test period.
The State Dept. official lauded the
station for its cooperation. The
full 150 kw is being utilized only
during "off hours."
Under the agreement, the an-
chored Voice station closes each
day's tests with a courtesy an-
nouncement advising listeners of
WLAC's cooperation. (VOA pro-
grams are being piped to Latin
America in Spanish.) In return,
WLAC indicated it may air an-
nouncements advising listeners
they are "eavesdropping on the
Voice of America."
Mr. Sowell announced that the
arrangement will "serve to ma-
terially increase our station's lis-
tening audience in Latin America."
Mr. Micocci advised Mr. Sowell that
WLAC is "free" to inform its lis-
teners of this form of cooperation
with VOA.
Page 98 • April 21, 1952
SALES EXECUTIVE
This is the job of a lifetime! The president of a large, success-
ful radio station needs an aggressive, personable, energetic,
ambitious man between 30 and 40 who can sell and sell hard.
We want a man who has already demonstrated his outstand-
ing ability in sales work. Starting salary excellent. Future
unlimited. If you think you will fill the bill, call Tom Tinsley,
WITH, Baltimore, Maryland, for a personal interview.
ROADCASTING • Telecasting
1
fCC roundup
New Grants, Transfers, Changes, Applications
box score
SUMMARY THROUGH APRIL 17
Appls. In
On Air Licensed CPs Pending Hearing
AM Stations 2,339 2,326 86 329 223
FM Stations 635 578 72 7 9
TV Stations 108 97 11 536 2
(Also see Actions of the FCC, page 94.)
Docket- Actions . . .
FINAL DECISIONS
antenna height above average terrain
440 ft. (above ground 499 ft.). Estimat-
ed construction cost $228,278, first year
wtrit rw,«;+ Th» ew+ t^h,,^,, r„ operating cost $135,000, revenue $150,000.
from 1490 kc, 250 w, fulltime, to 1500 WCNT is Georle F Isaac 8ol interest-
?hC^LkTndat^n\^^/1,tf;,?AnDN' ^ ^elry * Slee n aLCis8a°at M% tal
change m transmitter location; engi- tprest Filpri Anrii 7
neering conditions. Announced April 16. l"esi. *uea apni i.
WABJ Adrian, Mich.-James Gerity Jf!lr n^Rlr
Jr. FCC granted CP to change fre- .C C f Sixth . Repor t a nd Order [B«T,
quency and hours of operation from AprU 14J> see page
1500 kc, 250 w daytime, to 1490 kc, 250 _ , .
w fulltime; condition. Announced April Deletions . . .
16.
WMRN Marion, Ohio — The Marion TOTAL deletions of licensed stations to
Bcstg. Co. FCC granted CP to install date since Jan. 1: AM 5, FM 4, TV 0.
new antenna, mount FM antenna on New deletions:
AM tower and install new ground sys- KYBS (FM) Dallas, Tex., license. Li-
tem, with present frequency of 1490 kc censee stated frequency (107.9 mc) was
and 250 w fulltime; condition. An- not receivable on many sets; station had
nounced April 16. been operated at a loss. Deleted April
[Each of the above three actions was 14.
dependent and contingent on the other KHAD Delano, Calif., CP. Grantee
lwo J said illness prevented him from per-
. ■ r\ i a • forming work required to establish and
Non-Docket Actions . . . operate new broadcast station. Deleted
ORDER ADril 16
WHIL Medford, Mass.— Conant Bcstg.
Co. FCC terminated program tests on
1540 kc, 250 w day, effective April 25
(when authority expires) and granted
application for special service authori-
zation to operate on 1430 kc, 250 w day,
for 30 days from April 26 or until modi- April 17 Applications • • .
fication of CP granted, whichever is r rr
sooner, provided that no protest or ACCEPTED FOR FILING
petition against 1430 kc operation is TV— Ch. 6
made prior to April 25. Order April 17. WJiM-TV Lansing, Mich—Requests
l., A .. CP to reduce ERP from 18.7 kw visual
New Applications ... to 8.7 kw visual, change type of ant.,
™,r . . .„ and increase antenna height above av-
TV APPLICATIONS erage terrain from 350 ft. to 445 ft.
Chicago, 111.— WHFC Inc., TJHF Ch. 25 License for CP
(536-542 mc), 200 kw visual, 100 kw KDPS (FM) Des Moines, Iowa— Re-
aural, antenna height above average quests license for CP which authorized
terrain 564 ft. (above ground 589 ft.). new non-commercial educational FM
Estimated construction cost $304,300, station
first year operating cost $125,000, rev- . Rpnpwai
enue $175,000. Applicant is licensee of License Renewal
WHFC and WEHS (FM). President of Following stations request renewal of
WHFC Inc. is Richard W. Hoffman who license:
holds 302 shares (75.5%); Mr. Hoffman KWEM West Memphis, Ark.; KJEF
is vice president and 33y3% stockholder Jennings, La.; WCLD Cleveland, Miss.;
of M. V. Klich Printing Co., owns 33%% KGFX Pierre, S. D.; WCHI (FM) Chi-
of Life Printing & Publishing Co. (three cago Heights, 111., and KFGQ-FM
tri-weekly newspapers in Cicero, Ber- Boone, Iowa.
wyn and Stickney, 111.), is secretary- rrNnFRrn for FILING
treasurer and 50% capital stock owner TENDERED *OK ulijno
of Twenty-Fifth Building Corp., owns Modification of License
25% capital stock in Community Re- KWEM West Memphis, Ark. — Mod.
porter, and was elected November 1948 license to change studio location to
as member of V. S. House of Repre- Memphis Tenn
sentatives (Republican). Filed April 11. WKBS ' Oyster Bay, N. Y. — Mod. li-
Centralia, 111.— WCNT Inc., Ch. 2 (54- cense to specify main studio location as
60 mc), 24.3 kw visual, 12.1 kw aural.Oyster Bay and Stamford, Conn.
FCC Actions
(Continued from page 95)
This Summer
wherever you go
There's Radio
See Centerspread This Issue
ON THE AIR EVERYWHERE 24 HOURS A DAY
50,000 WATTS
OF
SELLING POWER
TV Thaw Comments
(Continued from page 70)
The addition of hun- build: "I consider the FC'C's edu-
cational phase of station alloca-
tions unrealistic."
Franklin M. Doolittle, president,
WDRC Hartford, who has had an
application for TV on file with the
FCC since September 1947 stated
WDRC will apply for Channel 3
in Hartford under the new alloca-
tions and will amend its application
to conform with changed FCC con-
ditions. (Hartford will have one
VHF and one UHF channel for
commercial use and one UHF edu-
cational channel.)
Edward E. Bishop, vice president
of WGH-AM-FM Newport News,
Va., whose owners applied for a
TV construction permit in 1948,
with the application caught in the
freeze said WGH already has con-
structed a 417-ft. TV tower and
that it is prepared to progress
"with full steam" in constructing
a TV station.
G. Richard Shafto, vice president
and general manager of WIS Co-
lumbia, S. C. said his organiza-
tion "will pursue with all possible
speed its plans for a powerful new
television station to be built in
Columbia."
W. W. Warren, vice president
and general manager, KOMO Se-
attle, Wash., who reports his sta-
tion already has invested more
than $750,000 in TV development,
equipment and facilities and whose
application has been on file since
April 1948: "KOMO-TV can be in
actual broadcast operation within
a few months if construction per-
mit is granted by the FCC."
California
dreds of markets should mean to
the television industry what the
addition of facilities would mean to
any other industry which has been
bursting at the seams since its be-
ginning."
Wayne Tiss, vice president in
charge of Batten, Barton, Durstine
& Osborn Inc., Hollywood: "With
opening of so many new television
stations, even in smaller markets,
it should bring about increased ac-
tivity in putting programs on film."
Neil Reagan, vice president in
charge, McCann - Erickson Inc.,
and president of Advertising Asso-
ciation of the West: "Considering
the . . . time necessary to process
applications and get stations oper-
ating, it will be perhaps a year or
more before any impact on com-
mercial telecasting will be felt."
Donn B. Tatum, TV director, ABC
Western Division: "Lifting the
freeze will unleash and set in
motion the tremendous forces
which have been gathering for the
last three-and-a-half years and
which will now bring television into
full bloom as the greatest of all
mass communications media."
Jerry Fairbanks, president, Jerry
Fairbanks Inc., TV film producers:
"I anticipate that there will be
twice as many [TV] film programs
on the air this fall as there are
now, thanks to the ban lifting."
Frank Wisbar, producer-director,
Wisbar Productions Fireside Thea-
tre (sponsored by Procter &
Gamble) and other film shows: "I
anticipate that in the mad scramble
for stations and programs only the
best [TV film producers] will sur-
vive. The greater audience means
to me greater demands and not a
watering down of quality."
C. Burt Oliver, president and
general manager, Foote, Cone &
Belding, Hollywood: "Television as
a major advertising medium, truly
national in scope, can now become
a reality and Hollywood's contribu-
tion to live and film production will
inevitably increase."
Frank Samuels, western man-
ager, radio-television department,
William Morris Agency, Beverly
Hills: "It now gives this medium
the mass coverage that it should
have and will bring a tremendous
impact to many new cities. ... It
will also help alleviate the problem
that networks and advertisers have
faced in getting clearance for their
shows in one or two-station cities."
Lee Ringer, president, Ringer &
Assoc., Los Angeles, and presi-
dent, Southern California chapter,
American Assn. of Advertis-
ing Agencies: "The 'thaw' will en-
able smaller non-network advertis-
ers to purchase profitable time
slots, making television a more re-
sultant medium."
Michael R. Hanna, general man-
ager, WHCU-AM-FM Ithaca, N.Y.,
who announced April 15 that
WHCU will file for UHF in Ithaca
and plans to spend $250-500,000 to
Washington's
ROADCASTING • Telecasting
Ask your John Blair man for
the whole WWDC story
April 21, 1952 • Page 99
SCHOOL TV
Methods of Financing
Given Varied Study
METHODS of financing the construction and operation of noncommercial,
educational TV stations are being investigated by educators in various
parts of the country. They are being spurred by the end of the TV
freeze [B»T, April 14].
In Kansas, state educators are *
understood to be proposing that the
legislature authorize the setting
aside of that portion of the per-
sonal property tax which repre-
sents the fee from TV receiver
ownership.
The current Kansas personal
property rate is $4.50 per $100
valuation. There are approximately
55,000 TV sets in the state, accord-
ing to Radio-Television Mfrs. Assn.
estimates of TV set shipments since
Jan. 1, 1950. That would be a
minimum of $247,500 of taxes paid
on TV set ownership, if all set
owners paid at least $4.50.
A subsidiary method of raising
operating funds is also being inves-
tigated. On the assumption that
educational TV stations will be on
the air before commercial stations
win out in contested hearings, edu-
cators have approached radio-TV
dealers with this proposition: That
they contribute a fixed amount to
educational stations from each TV
set sale made. The sum most men-
tioned is $5.
Since retailers are eager to see
TV service in their cities, this idea
has found them fairly sympathetic,
it is reported.
Commission Set Up
New York's Gov. Thomas E.
Dewey has signed legislation to
set up a 15-man temporary com-
mission to study the use of edu-
cational channels allotted the
state. Spokesman for the gov-
ernor last week indicated that a
focal point of the study will be to
ascertain to what extent, if any,
the state government should oper-
ate stations and added that an
alternate plan may also be con-
sidered: To leave administration
of all channels to an association
of the 87 colleges and universities
within the state.
The commission would include
eight legislative members and sev-
en appointees of the governor, who
will also designate the chairman
and vice chairman.
Dr. Earl J. McGrath, U. S. Com-
missioner of Education, foresees a
type of semi - commercialization
which has not been broached before.
Writing in the March 23 issue of
Parade, the Sunday newspaper
magazine, he suggested "noncom-
mercial" sponsors. As he explained
it, local civic organizations would
pay for the production of shows in
which they are interested. Since
production would be done by college
students, the costs would be low,
Dr. McGrath pointed out. He also
suggested that educational institu-
tions could "can" a show on film
and sell it to clubs and other civic
organizations for airing on a non-
N.Y. STATE FILMS
Distributed to TV Stations
FILMED public service suggestions
from various departments of the
state government are to be dis-
tributed free to 13 television sta-
tions in New York by the State
Dept. of Commerce, Commissioner
Harold Keller has announced.
Produced by Radio, Television
and Motion Picture Bureau of the
department, the spots run about 20
seconds each with plans calling for
production of further announce-
ments from one to three minutes
long. Three sample spots, now
available, Were made for the Motor
Vehicle Bureau to advise that mo-
torists heed "Slow — Children at
Play" signs; for State Safety Di-
vision to stress need for preventing
kitchen accidents, and for state
police to explain school bus laws.
Program is extension of radio
plan, adopted in 1946, under which
1,667 spot announcements were
distributed to 152 stations in past
year. The AM announcements rep-
resented some 40 state agencies
who received an estimated $1 mil-
lion worth of free broadcast time,
allotted by stations as a public
service.
IN
PORTLAND, OREGON
1,246,540 active, young-minded West-
erners comprise KGWs market in 12
big, prosperous metropolitan Oregon
counties, plus a generous slice of South-
western Washington.
REPRESENTED NATIONALLY BY EDWARD PETRY & CO., INC.
Page 100 • April 21, 1952
commercial TV station.
In the 1951 annual report of the
Office of Education just issued, Dr.
McGrath suggested that educa-
tional stations might charge just
the amount necessary to cover oper-
ational costs. He referred to the
operations of Iowa State College's
WOI-TV Ames, which accepts net-
work commercials, but not local
business.
"On the basis of past experience
with commercial radio," Dr. Mc-
Grath said, "any idea that the edu-
cational needs of a school or col-
lege can be met satisfactorily by
commercial television on a 'public
service' basis must be" flatly dis-
couraged."
Formation of the Long Island
(N. Y.) Radio-Television Council
took place in March at a meeting
in South Huntington, L. I., at-
tended by representatives of over
400 schools, colleges, libraries, mu-
seums, etc. Council was established
to act as the official agency to set
up and run TV facilities in that
area.
Officers elected were: Worthington
A. Gregory, director of WSHS (FM)
Floral Park, Sewankhaka High School
radio station, and lecturer on educa-
tional radio and TV in Hofstra College,
president; Dodd Craft, supervising
principal, South Hunting schools, vice
president; Charles E. Lawrence, audio-
visual director, Riverhead High School,
recording secretary; Horton Amidon,
general educational department, Long
Island Agricultural & Technical In-
stitute, treasurer.
Educators, JCET
(Continued from page 82)
in this field. Typical were these
comments :
Laurence A. Kimpton, chancel-
lor, U. of Chicago: "The FCC is
to be commended for allocating a
TV channel over which the educa-
tional institutions of Chicago can
cooperate in using their resources
to produce programs of significance
and quality. I am sure the people
of Chicago will want to assist the
educators in their joint operation
of a TV station, which we hope will
become a part of a national educa-
tion program service."
The Rev. James T. Hussey, S.J.,
president, Loyola U., Chicago:
"This decision opens great vistas in
the field of education. The question
has been raised whether educa-
tional institutions can cooperate ef-
fectively in this type of enterprise.
I am confident that such coopera-
tion is not only possible but will
bring a new dimension to Ameri-
can television."
Dr. John T. Rettaliata, presi-
dent, Illinois Institute of Technol-
ogy: "By reserving Channel 11 for
a non-commercial educational tele-
vision station in Chicago, the FCC
offers this city a great opportun-
ity. The educational and cultural
impact of such a station can be a
real civic asset. IIT has offered
land and architectural assistance
for the physical establishment of
the proposed station."
Franklin Murphy, chancellor,
Kansas U., and James A. McCain,
president, Kansas State (joint
statement) : "We are gratified to
have the FCC continue to express
its faith in the .future of TV for
educational purposes."
AFM TRUST FUND
L. A. Local Asks Change
BECAUSE it blocks musicians from
obtaining work, a change in the
AFM 5% trust fund format setup
to which TV film producers must
contribute is urged in petitions be-
ing circulated among members of
Los Angeles Musicians Mutual Pro-
tective Assn., Local 47.
More than 2,000 Los Angeles
musicians already have signed peti-
tions which are to be sent to James
C. Petrillo, union president, for
submission to AFM national execu-
tive board.
Aware of the campaign, Phil
Fischer, vice president in charge
of radio-TV, acknowledged there is
considerable feeling among Local
47 members that format structure
should be changed because under
present setup rather than pay 5%
royalty fee, TV producers by-pass
live music in favor of foreign sound
tracks which have no restrictions.
He found, too, that many band
leaders and sidemen feel that 5%
format is defeating its purpose by
lessening job opportunities. How-
ever, he said, nothing can be done
about it until a formula acceptable
to all can be worked out.
It was suggested that another
formula with a set fee for TV film
producers rather than 5% might be
considered by AFM.
Several musicians active in cir-
culating petitions declared they
would be willing to cut their own
three-hour scale from $50 to $45
and donate the difference to the
AFM trust fund. While realizing
this would mean much less money
for the trust fund, they maintain
it would be more beneficial in the
long run, since shelving the for-
mula would mean more work. In-
creased activity among musicians
would eventually more than make
up for it as far as the welfare
fund is concerned, it was main-
tained.
CIO TELEVISION
Series Debuts on WMAL-TV
FIRST venture of a labor organi-
zation into the TV film field on a
national basis took place in Wash-
ington April 18 when the new CIO
series began on WMAL-TV there.
Issues of the Day will be televised
for 13 weeks over that station at
10:30 p.m. Friday. Series is avail-
able to local CIO groups for spon-
sorship on stations in industrial
communities where members of the
union are employed.
Films are designed to explain
attitudes of organized labor.
BASEBALL
SOUND EFFECT
5 D/F SPEEDY-Q DISCS
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BROADCASTING • Telecasting
S.F. CH. 2
'Reservation' for Don Lee
Cancelled in FCC Action
Telestatus
(Continued from page 76)
mission's action last week remedied
that oversight.
In the list of cities whose TV
applications were removed from
hearing status [AT DEADLINE,
April 14] , the following cities were
omitted: Lawrence, Mass.; Bel-
laire, Ohio; New Bedford, Mass.;
Troy, N. Y.; Easton, Pa.; Oakland,
Calif. All are part of other mar-
kets which were listed.
SAN FRANCISCO'S Channel 2 was thrown hack into the pot of avail-
able channels in that city last week when the FCC wiped the hearing
status slate clean in the wake of its Sixth Report and Order [B«T,
April 14].
Since 1948, Channel 2 in San *
Francisco was reserved for Don
Lee. Don Lee failed to get a TV
jrant in the 1946 San Francisco
rearing because it was up for FCC
Investigation on network practices,
[n 1950, all its licenses were re-
newed, but because the TV freeze
was then in force, no action was
;aken on its Channel 2 application.
1*1 At the end of 1950, sale of Don
Lee properties to General Tire &
Rubber Co. (owner of Yankee Net-
Work and now WOR-AM-FM-TV
New York) was approved by the
FCC. Since 1950, Television Cali-
fornia, TV applicant for San Fran-
cisco composed of oilmen Edwin
W. Pauley, R. H. Chamberlain and
C. L. McCarthy, had asked that
Channel 2 be returned to the San
Francisco list of available channels,
ft was turned down once, the Com-
mission claiming that its petition
was "premature."
Application Considered New
In last week's memorandum
Dpinion, FCC declared that since
Don Lee was now owned by Gen-
eral Tire & Rubber Co., its appli-
cation for San Francisco should be
considered as a new application. It,
therefore, removed the reservation
from that city's Channel 2.
In other actions last week, the
Commission denied the following
petitions:
Peoples Broadcasting Co.
(WLAN) Lancaster, Pa. — Peti-
tioned for comparative hearing
with WGAL-TV for Channel 8 in
Lancaster. WGAL-TV is required
to move from Channel 4 to Chan-
nel 8 under the FCC's Sixth Report.
Commission said, in denying the
WLAN petition, that the request
may be submitted again when and
if WLAN resubmits the Channel 8
application in accordance with the
iew rules and standards.
Zenith Radio Corp. (WEFM
(FM)), Chicago— Petitioned for
ruling on question whether the
Commission had the right to move
WBKB (TV) from Channel 4 to
Channel 2 in light of the fact that
Zenith had applied for that channel
and had used it for Phonevision
jxperiments and tests. Commis-
sion said, in denying the Zenith
petition, that the request may be
"aised again when and if Zenith
resubmits its Channel 2 applica-
:ion in accordance with new rules
and standards.
National Broadcasting - Co.
(WNBT (TV)), New York— Ap-
jlied' for increased power and
;hange type of transmitter in 1948.
3et for hearing then and main-
lined in hearing status during
rreeze. However, the FCC granted
i change of transmitter in 1949,
>ut forgot to remove the appli-
cation from hearing status. Com-
Joint TV Bids
(Continued from page 69)
might approximate the number of
channels to be made available to the
Denver area, television in a city long
denied by an arbitrary freeze what
other cities have long enjoyed would
have its rights restored at an early
date.
Accordingly, it would be most help-
ful if the Commission would clarify its
policy concerning the filing of applica-
tions by two or more AM stations for
a television license. I feel a straight-
forward reply to the questions which
are set forth below would prove most
helpful to a group of very sincere, ex-
perienced and cooperative radio opera-
tors anxious to bring television to a
million people who are clamoring for
the privilege of enjoying what has
been available to their fellow Ameri-
cans elsewhere.
a. Can the officers, directors, or
stockholders of two or more AM radio
stations serving the same city be
granted a license to operate a TV. sta-
tion, and be permitted to retain their
holdings in their individual radio sta-
tions if the radio stations continue to
be operated as separate entities?
b. If two AM stations licensed to
serve the same city join in an applica-
tion for a television station, would
such an application be at any disad-
vantage either by rule or Commission
policy as against an application by
parties not engaged in radio station
operation?
c. Would there be any prejudice on
the part of the Commission against
the granting of such a joint application?
d. Would a joint application of two
or more AM radio stations per se be
in conflict with the public interest
provided that the operation of said
radio stations will continue to be
operated as separate entities?
I would appreciate an early reply to
these questions since a positive clear-
cut answer to these questions might
avoid long drawn-out hearings, end-
less litigation and years of delay in
the granting of television licenses in
Denver.
Chairman Walker's reply stated:
I am all for straightforward answers
and that is just the kind of answers
that I would like to supply to the in-
quiries you pose in your letter of
March 12 concerning cooperative owner-
ship of TV stations by AM operators.
But I do not even have these answers
myself.
As a matter of fact, Senator Johnson,
although there have been inquiries of
the staff and discussion by some staff
members with outside lawyers, this
problem has not yet been considered
by the Commission itself.
I am sure that because of the finan-
cial burden of TV, the scarcity of chan-
nels and the desire to avoid the delays
of hearings, this cooperative arrange-
ment is going to occur to quite a num-
ber of AM operators. And it is a prob-
lem that the Commission is going to
have to formulate a policy for. It
would be helpful if we could explore
this matter and chart our course right
now, but as you know, we are bending
all our efforts these days toward one
objective— the lifting of the freeze.
Frankly, at this stage I have not even
had time to study this problem and
make up my own mind. I am for get-
ting TV going as quickly as possible.
On the other hand, during my 18 years
on the Commission, I have been par-
ticularly concerned with the protec-
tion of the public against the dangers
of excessive concentration of control
izontal panning, long and continu-
ous running dolly shots or any
combination of these effects.
Handled by a two-man crew, the
crane's principal feature is a coun-
ter-balanced boom mounted on the
mobile chassis by means of a ro-
tating center column. Camera and
cameraman are supported on a ro-
tating mount on boom's forward
end. Boom, operated manually,
can be raised or lowered or rotated
fully 360°.
Crane is moved manually with a
push-bar at the rear and rolls on
eight dual-mounted hard rubber-
tired wheels. The rear steering
wheel allows both synchronous and
differential steering.
* * *
'Lucy/ Talent Scouts'
Top Trendex Ratings
TOP TEN network evening pro-
grams released by Trendex Inc.,
N. Y., for the week of April 1-7,
are :
1. I Love Lucy (CBS-TV) 50.4
2. Talent Scouts (CBS-TV) 49.3
3. Godfrey's Friends (CBS-TV) 36.5
4. You Bet Your Life (NBC-TV) 33.7
5. Red Skelton Show (NBC-TV) 32.9
6. Your Show of Shows (NBC-TV) 32.4
7. Comedy Hour (Abbott & Costello)
(NBC-TV) 32.4
8. My Friend, Irmo (CBS-TV) 31.5
9. Star Theatre (Berle sub) (NBC-TV) 31.3
10. Strike It Rich (CBS-TV) 29.9
Picture Tube Replacement
To Top Million Mark
SURVEY conducted by General
Electric Tube Dept., Syracuse,
N. Y., to determine market for re-
over the mediums of mass communica-
tion. I would want to study that angle
most carefully.
I feel sure that while the citizens of
Denver are eager for television with^
out further delay, they, too, in the
long run, will be concerned with the
type of control exerted over their chan-
nels of communication. Guarding
freedom of speech must be balanced
against the desire for quick action.
I will welcome any further informa-
tion or inquiries which may come to
your attention for they will help to
sharpen this problem.
In view of these considerations I
hope we may count upon your under-
standing and the continued patience
of the citizens of Denver with whose
desire for television I have the deepest
sympathy.
placement tubes in TV sets and
home and car radios, announced by
J. T. Thompson, manager of GE
replacement tube sales, shows that
about 1,100,000 picture tubes worth
$44,000,000 and 110,000,000 receiv-
ing tubes worth $220,000,000 will
be sold this year for television and
replacement purposes.
Study also reveals that the re-
ceiving tube industry is about to
pass a major landmark. More than
950,000,000 receiving tubes are
now in operation. Within the next
few weeks, the figure is expected
to pass the one billion mark.
In commenting on the value of
the survey to individual distribu-
tors in sales campaigns, Mr.
Thompson stated: "We have felt
for quite some time that the re-
placement tube sales potential has
been slighted in the surveys of
electronics markets. Therefore, we
felt an obligation to undertake a
scientific analysis of the market
open to distributors of replacement
tubes for television and radio re-
ceivers."
Survey was conducted under the
direction of Roger B. Yepsen, tube
department manager of marketing
research. It is expected that the
study will be made annually.
TV SET GIFT
To Aid Instruction
A TELEVISION set is being used
at Syracuse U. to aid in the train-
ing of journalism and advertising
students.
The set, a 20-inch Sylvania
model, was a gift of Baldwin-Hall
Inc., Syracuse distributor, and the
Sylvania Co. Caley E. Augustine,
promotion manager, WSYR-AM-
FM-TV Syracuse, helped make ar-
rangements for the gift.
Acting Dean W. C. Clark, School
of Journalism, commented that tel-
evision permits an entire class to
view news events in the making.
News stories can then be written
about the event by the students.
In this way the professor may
check the students' powers of ob-
servation and analysis.
BROKERS FINANCIAL CONSULTANTS
to
RADIO STATIONS -TELEVISION STATIONS
AND NEWSPAPERS
Confidential Inquiries Invited
HOWARD E. STARK
50 E. 58 St.
New York 22, N. Y.
Phone
Eldorado 5-0405
JROADCASTING •Telecasting
April 21, 1952 • Page 101
PEOPLE...
WESTINGHOUSE STATIONS,
EIGHT TV OUTLETS RENEWED
FCC cleaned up large number of pending tem-
porary licenses Friday when it (1) renewed
eight TV stations placed on temporary license
last February for not showing religious and/ or
educational programming for composite week
[B*T, Feb. 4]; (2) renewed all Westinghouse
stations which had been on temporary for more
than year pending FCC consideration of that
company's anti-trust record; (3) renewed WJZ-
TV New York which had been placed on tem-
porary for carrying horse race programs [B«T,
March 3].
After showing that composite week did not
indicate true picture of religious and /or edu-
cational programs, or that stations had insti-
tuted or had planned to institute such pro-
grams, FCC renewed for regular period licenses
of following TV stations: KING-TV Seattle,
WGN-TV Chicago, WJAR-TV Providence,
WLWC (TV) Columbus. WLWD (TV) Dayton,
WLWT (TV) Cincinnati, WOR-TV New York,
AM SPEED-UP PLAN
SPEED-UP in AM processing line was
proposed by FCC Friday. Scheme en-
visages setting up two lines, with prefer-
ence given applicants proposing a sta-
tion in a community not now with one
or service to areas not now receiving
broadcast signals.
Commission called for comments on
proposal by May 12. It also specified that
an application to be considered proposing
to serve an unserved area must show that
25% of its coverage is to area not now
getting primary service, day or night.
Proposal is in line with several peti-
t:ons filed with FCC last six months
asking that Commission give priority to
applicants seeking to give their com-
munities first local radio stations [B*T.
Jan. 21; Nov. 12, 1951].
WOW- TV Omaha. Still on temporary, of the
26 originally cited, are KPHO-TV Phoenix and
WNHC-TV New Haven. Only TV station also
still on temporary is KTTV (TV) Los Angeles,
involved in a question of privacy rights.
Renewed because FCC found that anti-trust
involvements did not disqualify it as a licensee
were licenses of the following Westinghouse
stations: WBZ-AM-FM Boston; WBZA-AM-
FM Springfield, Mass.; KDKA-AM-FM Pitts-
burgh; KYW-AM-FM Philadelphia; WOWO-
AM-FM Fort Wayne; KEX-AM-FM Portland,
Ore.
Still on temporary license while FCC looks
into anti-trust cases against them are General
Electric's WGY and WRGB (TV) Schenectady,
Loew's Inc.'s WMGM New York, Paramount
Pictures' KTLA (TV) Los Angeles. United
Paramount's WBKB Chicago, KFBB Great
Falls, Mont, (latter is also under scrutiny on
the question of minority owner Anaconda
Copper Mining Co. extending its holdings to
control station).
WJZ-TV was first of 16 stations cited for
carrying horserace programs to have license
renewed. Renewal wa« granted after ABC sta-
tion informed FCC it had ceased carrying
broadcasts of horseracing.
Renewed also after several years were licen-
ses of Wesley Dumm stations KSFO and KPIX
(TV) San Francisco. They had been in tem-
porary status while FCC looked into arrange-
ments licensee had with previous church group
owners.
Complete list of Friday renewals will be
published in April 28 issue of Broadcast-
ing • Telecasting.
GROUP ACQUIRES KEPO
CONTRACT has been signed for sale of KEPO
El Paso, Tex., from Rawley-Brown Corp. to
four Minneapolis-St. Paul businessmen for
$207,500. Heading new owners is Miller C.
Robertson, vice president and sales manager
of KSTP-AM-TV Minneapolis-St. Paul. Asso-
ciated with him are W. A. Porter Jr., W. B.
Pratt and R. I. Richardson. Each will hold 25%
of stock. Application for transfer will be filed
with FCC shortly. Mr. Robertson will become
general manager of station, as well as presi-
dent of corporation in July, assuming FCC ap-
proval by then. KEPO is on 690 kc with 5 kw,
holds a CP for 10 kw. It is affiliated with ABC.
FCC FEARS CENSORSHIP
IN CAMPAIGN CONTROL BILL
CENSORSHIP dangers are seen by FCC in
proposed legislation requiring political speak-
ers to post bond as protection to broadcasters
against civil or criminal actions. Commenting
Friday on bill (S-2539) pending in Senate In-
terstate & Foreign Commerce Committee, FCC
told committee bond requirement might cause
bonding firms to demand right to see and
censor scripts before agreeing to issue any
bond. (See election story page 26).
Instead, FCC proposes, legislation should
specifically exempt licensees from liability for
defamatory nature of any broadcast made
pursuant to provisions of Section 315 of Com-
munications Act.
Commission favored clause in S-2539 ex-
tending provisions of Section 315, covering
equal time requirement for reply to candidate's
talks, which would extend section's provisions
to cover "any person authorized in writing by
a candidate to speak on his behalf."
FCC recalled its Port Huron decision took
the stand that Section 315 has the effect of
exempting licensees from liability in courts
because Congress specifically denied licensee
the power of censorship over political material.
However, FCC added, "this view has not re-
ceived universal acceptance nor definitive
judicial support." For this reason it has been
urging revision of Section 315, the statement
points out.
KUDOS FOR KLAUS
THEY'RE singing praises of Klaus
Landsberg, vice president and general
manager of KTLA (TV) Los Angeles in
overcoming what appeared to be insuper-
able obstacles in arranging for first tele-
cast of actual atomic blast scheduled
sometime this week, at Yucca Basin, 80
miles from Las Vegas, Nev. (see story,
page 74). Working for Television Assn.
of Los Angeles, Mr. Landsberg last week
reportedly completed setting up of relay
system when others had given up. Task
included dropping of equipment by heli-
copter on strategic peaks.
ROYAL V. HOWARD has taken leave of II
absence from KIKI Honolulu to be executive I
engineer of Radio Free Asia, of which John |
Elwood is director. He is in Washington for i
consultation. Bill Meyers, KIKI vice presi- j
dent and general manager, in charge during ;
Mr. Howard's absence.
RUBEY COWAN, former head of radio-TV j
departments for Famous Artists Corp., Para- II
mount Pictures, and before that NBC execu-
tive, named head of radio & television, Hamil- ;
burg Agency, Hollywood. Mr. Cowan will divide •*
time between New York and Hollywood. ;
HARRIET HALSBAND, Kagron Corp., N. Y.,
to Town Hall of America as co-manager of
radio and television department, effective to- j
day (Monday).
YOUNG HEADS NBC PRESS
APPOINTMENT of Frank Young as director
of NBC press department announced today
(Monday) by Sydney H. Eiges, vice president
in charge of press and information. With
NBC as public relations representative since
February 1951, Mr. Young succeeds Josef C.
Dine, who resigned to become public relations
director of Ziv Television Programs Inc. [B#T,
April 7]. Mr. Young is veteran of United
Press, New York Daily News, and News-
owned WPIX (TV) New York. Native New
Yorker and 1934 graduate of Washington &
Lee U., he joined UP in Washington, transfer-
ring to New York in 1935 as reporter, feature
writer and editor specializing in coverage of
entertainment field.
DuMONT SELLS TRANSMITTERS
DuMONT LABS, sold over $5V2 million worth
of TV broadcast equipment, including 32 TV
transmitters in the two weeks between the
NARTB Chicago convention March 31 and
issuance of FCC's final TV report April 14,
Herbert E. Taylor, manager of the TV Trans-
mitter Division, announced Friday. Of the
32 transmitters, 23 were VHF and nine were
5 kw UHF. VHF transmitters can be de-
livered this year, Mr. Taylor said; UHF trans-
mitters can be delivered beginning early in
1953.
CREAMER LEAVING WOR
JOSEPH CREAMER, advertising and promo-
tion director WOR and WOR-TV New York,
resigning effective May 1 after 16 years with
station. Following short vacation he plans
to open office as free-lance advertising and
public relations consultant. Widely known,
he has been frequent winner of Harvard An-
nual honors for advertising writing, as well
as other awards. He joined WOR Feb. 3,
1936, as promotion director.
WALKER WARNS EDUCATORS
( Continued from page 5 )
the late W. W. Charters, IERT co-founder.
Attendance at the institute had reached 1,000
late Friday.
Comr. Frieda B. Hennock told educators
that although they had won their point in
obtaining TV station reservations, "I cannot
advise you that the fight is over." She said
"formidable obstacles" would have to be sur-
mounted.
Aside from her scheduled talk, Comr. Hen-
nock at a later session Friday night implied
laxity on part of educators in pursuing TV
facilities. She urged they get into television
now, regardless of how limited initial effort -
might be.
Page 102 • April 21, 1952
BROADCASTING • Telecasting
FASTEST
GROWING
FOUR-YEAR-OLD
IN RICHMOND
AFter Four years, television has
lost none oF its magic in Richmond,
though much oF its mystery.
From the moment WTVR, the South's
first TV station, was unveiled
it became the most sought-aFter guest
in more homes than set makers could
Frequently supply.
Today, more than 118,000 homes in the
WTVR area are television equipped
and the number continues to grow in
beanstalk-like Fashion.
In Richmond your most important step
For national sales is to get in step
with the Havens & Martin stations,
pioneers in AM, TV and FM. Ask your
nearest Blair man For particulars.
Havens & Martin Stations are the only
complete broadcasting institutions
in Virginia.
Pioneer NBC outlets for Virginia's first market.
Represented nationally by
John Blair & Company.
In 1903, man finally did it — invented flying machines. But nobody wanted a ride.
The early airlines, that sprang up all over America, died, merged, folded, and
were forgotten because, to most people, flying was strictly for the birds.
Then Southern California got into the act. Maybe the sunshine, maybe the
hankering to get places, maybe the consistent use of radio advertising — but Southern
California flew. Southern California has the oldest airline in America —
by tomorrow morning we'll probably have the newest.
Moral: Whether you sell airlines or aspirins — sell them first in Southern California
where it will do the most good. Sell them best on the station that serves
Southern California best — on KMPC. That's where so many things really start.
KMPC is the station that covers Southern California like a network. You could
buy 38 stations, and not cover Southern California the way KMPC does.
KMPC reaches more people, far more people, than any other independent
radio station in the West. Whatever you sell, wherever you make it, use
KMPC and get power where it really counts !
50,000 Watts Days • 10,000 Watts Nights • Affiliate Liberty Broad-
casting System • Represented Nationally by H-R Representatives, Inc.
RADIO IS AMERICA'S GREATEST ADVERTISING MEDIUM
BROADCASTING
TELECASTING
\N THIS ISSUE:
Meil MBS Preside
is White Resigns
Page 23
>r Radio Inroads
>ld ANPA
*age 23
Icaster
ief Urged
*age 25
J DOMBS
Check the ele,
otherwise t
me&iage wUlbe
ate telegram
FULL RATE
2
SERIAL
OA*
SjLCTTER
"letter
r
STE
I
Check thedaji of ieivk< deilied;
^LETTER
KEYSTONE STEEL & WIRE CO
PEORIA ILL TWX PE 8519 CLG
MR GLENN SNYDER
VICE PRESIDENT AND GENERAL MANAGER
.RADIO STATION WLS
CHICAGO ILL
ON THIS ANNIVERSARY OCCASION WE SINCERELY EXTEND SPECIAL
CONGRATULATIONS TO YOUR ENTIRE ORGANIZATION WE'RE PROUD TO HAVE
BEEN ASSOCIATED WITH YOU FOR TWENTY OF YOUR TWENTY-EIGHT YEARS
Infei
Irawn by HS"
Page 25
• Proud of our association with you at Keystone . . . with
Murphy Products Company of Burlington, Wisconsin . . . with Warp Bros, and their
Flex-O-Glass . . . with Phillips 66, the gasoline and motor oil folks (over 60 years of sponsorship
just in those four WLS advertisers) ...
We're proud of America's oldest continuous radio broadcast . . . the
National Barn Dance . . . and of the first farm service program, Dinner Bell time . . . and the
first Homemakers' hour, all started with WLS 28 years ago. All part of the
radio experience available to serve the people ... the nation . . . and our
good advertiser friends like you, Mr. Sommer,
throughout Midwest America.
lot 28 y&ate, the
CLEAR CHANNEL Home of the NATIONAL Barn Dance \ Chicago/
890 KILOCYCLES, 50,000 WATTS, ABC NETWORK — REPRESENTED BY JOHN^ BLAIR & COMPANY
rear
Go where there's GROWTH...
WHAS/
/ The WHAS-Market is a balanced market . . .
and getting BIGGER ... in a healthy way.
KENTUCKY LEADS
ALL STATES IN
FARM LAND INCREASE
Kentucky's land value increase of 222% over pre-
war values tops every other state, is 89% greater
than the U.S. average. Neighboring Southern
Indiana shows a record high of 203% increase in
land value.
LOUISVILLE INDUSTRY
NOW RANKS 2ND
IN THE SOUTH
Latest available U.S. Census figures show that
Louisville ranks 2nd in value added by manufac-
ture in Southern cities . . . exceeded only by Balti-
more. Louisville's non-agricultural employment
has increased 30% in the past ten years.
mwm/
BENSON AND BENSON shows WHAS has more listeners morning, afternoon
and night than all other Kentuckiana stations combined.
PULSE shows the top ten evening shows heard in Metropolitan Louisville
are on WHAS. The top ten daytime shows are on WHAS, and 3 of those
are WHAS produced programs.
EVERY WHAS NEWS PROGRAM has more listeners than any
other program heard at the same time, day or night.
THE WHAS MARKET
105 Kentucky counties
25 Indiana counties
ASSOCIATED WITH THE COURIER-JOURNAL-LOUISVILLE TIMES • VICTOR A. SHOLIS, Director • NEIL D. CLINE, Sales Director
Represented Nationally by Henry I. Christal Co., New York, Chicago
in PROVIDENCE WHIM beats the
JbJLlUQ
pants off the network stations . . .
Yes ! A greater audience than 3 Networks combined !
MON. THRU FRI.
SHARE OF AUDIENCE
WHIM
NET.
A
NET,
B
NET.
C
NET.
D
12 Noon-6 PM
34.7
33.6
15.6
11 .9
0.5
SOURCE HOOPER MARCH 1952
6
WHIM
1000 WATTS " 1110 K e
Providence. Rhode Island
National Representatives Headlev-Reed Co.
_, . . . „ ,.+Vl v„„1.v,nf.lc Numbers (53rd and 54th issues) published in January and February by Broadcasting Publications, Inc., 870 Natic
Published^jery Mc^day^with Yearbook^umbera (wrc^a ^ u ^ &t ^ Qffice at Washin?ton> D c _ aet of March 3> 1879
National Press
ill
Exclusive DALLAS-FORT WORTH Outlet for Top-Ruted CBS Shows
MORE MORNING AUDIENCE
% MORE SUNDAY AUDIENCE
% MORE EVENING AUDIENCE
than the second highest rated radio station or frequency.
AFTERNOON TIME
KRLD has 30.0, with the next Station 30.5,
less than 1 % difference.
The Branham Company, Exclusive Representative
This is why
is your best buy
John W. Runyon, President
Clyde W. Rembert, General Manager
Owners and Operators of
KRLD-TV CHANNEL 4
Page 4 • April 28, 1952
BROADCASTING • Telccastin
CLOSED CIRCUIT
„WHILE Frank K. White, who retires as presi-
dent of Mutual May 31 (see story page 23)
has not announced future plans, it's known that
he has received number of proposals from cor-
porate entities in past year. And, while he's
keeping his own counsel, it won't come as sur-
prise if he joins another radio-TV connected
company — probably network.
ENIGMA: Procter & Gamble, top radio-TV
spender ($25,739,280 on network radio-TV in
1951) is concerned about cost of TV on na-
tionwide coverage basis, now that freeze is
lifted. Red Skelton program, for example,
would figure at $10 million yearly for talent,
time and cable cost based on present network
cost-per-thousand.
LIGGETT & MYERS, N. Y. (Chesterfield
cigarettes), over-extended its advertising bud-
get in radio past season and as result is drop-
ping sponsorship of $22,000 (for talent) Bob
Hope radio show on NBC and $25,000 Bing
Crosby show on CBS Radio, plus one quarter-
i „hour of its half-hour daily segment of Arthur
I Godfrey on CBS Radio. Chesterfield will pick
' up sponsorship of Martin & Lewis on NBC
j Radio next fall (for about $10,000 for talent)
and probably will expand its current Perry
Como strip on NBC-TV. Among present God-
frey sponsors, it's understood, at least two or
three are ready to add quarter-hour which
Chesterfield drops.
U. S. RUBBER Co. and Coca Cola Co., both
bidding for Bing Crosby's services on CBS
Radio and possibly TV next season. Repre-
sentatives from both firms in Hollywood last
week talking deals with him and brother
Everett Crosby, who agents for actor-singer.
FCC has supplied Senate Appropriations Com-
mittee with additional data to justify its $8
million fiscal 1953 budget from which House
chopped $2 million [CLOSED CIRCUIT, April
21]. Details will be incorporated in release
of hearings coincident with Appropriations
Committee's report, probably several weeks
away, according to committee sources.
THERE is indication that FCC may soon—
^within week or two — come up with starting
date of thrice-postponed theatre TV hearings.
Speculation now points to a fall beginning,
| most likely after September.
ADHERING closely to New Year's predictions
on radio's financial health, is report from one
network affiliated station in Class A market
for first quarter showing local sales up 19.5%;
national spot up 34.3%; network down 25.9%,
figuring rate cut.
TELEVISION for Philippines is object of visit
| to United States of Pedro Belanca and Jose
Lovina, mechanical engineer. Mr. Belanca's
identified with large distillery in Manila.
FIRMING UP of plans for broadcast opera-
tions of Committee for Radio Free Asia Inc.
was object of mission to Washington during
(Continued on page 6)
BROADCASTING • Telecasting
MBS FORMAT CONTINUES,
O'NEIL TELLS AFFILIATES
MUTUAL Board Chairman Thomas F. O'Neil,
who also assumes presidency when Frank
White leaves May 31 (see story page 23), re-
portedly assured members of Mutual Affiliates
Advisory Committee meeting in New York
Friday that change in Mutual's type of net-
work operation, which has long been speculated,
is not now contemplated.
At closed meeting discussing Mr. White's
resignation and his own election as president,
it was reported unofficially afterward, Mr.
O'Neil also stressed that MBS should continue
as network predominantly composed of large
number of relatively small stations mostly in
non-metropolitan markets, with emphasis on
acceptability and flexibility. He was under-
stood to have reiterated view that continued
co-existence of four networks is economically
unfeasible but that Mutual intends to prosper.
He was also quoted as saying that Mutual
plans to enter TV network field, probably on
film basis.
Chairman O'Neil, who heads General Tire
& Rubber Co.'s radio-TV interests, which since
January includes control of Mutual stock
(almost 60%, praised retiring president and
his success as Mutual head and, in recognition
of esteem in which Mr. White is held by
affiliates, conceded that he himself was "on
the spot" in Friday appearance before com-
mittee.
MAAC members afterward appeared im-
pressed with Mr. O'Neil's talk, his grasp of
station and network problems, and his plans
for future.
Mr. O'Neil also was understood to have con-
firmed that employment of sportscaster Harry
Wismer by Thomas S. Lee Enterprises, Gen-
eral Tire's radio-TV company, was primarily
for promotional work on behalf of sporting
goods products of Pennsylvania Rubber Co.,
General Tire subsidiary [Closed Circuit,
April 21].
Mr. White preceded Mr. O'Neil in brief talk
to MAAC, expressing appreciation for support
given him by affiliates throughout his tenure.
It also was disclosed that MBS board had
voted bonus for him.
William H. Fineshriber Jr., Mutual ex-
ecutive vice president and newly elected to
board of directors, took charge of meeting for
further discussions after Messrs. White and
O'Neil completed their talks.
All MAAC members were present, headed
by Chairman Gene Cagle, KFJZ Fort Worth.
Other MAAC members include: John Cleg-
horn, WHBQ Memphis; Victor Diehm, WAZL
Hazleton, Pa.; Fred Fletcher, WRAL Raleigh,
N. C; George Hatch, KALL Salt Lake City;
Rex Howell, KFXJ Grand Junction, Col.; E. J.
McKellar, KVOX Moorhead, Minn.; Robert
McRaney, WCBI Columbus, Miss.; Hugh
Potter, WOMI Owensboro, Ky.; Porter Smith,
WGRC Louisville, Ky.; Fred Wagenvoord,
KORG Cedar Rapids, Iowa, and Jack Younts,
WEEB Southern Pines, N. C.
BUSINESS BRIEFLY
DORMIN EXPANDS © Dormin Sleeping
Tablets, N. Y., currently using radio spots in
such cities as New York and Boston, planning
to expand into other radio markets. Agency,
Dowd, Redfield & Johnstone, N. Y.
FARM AREA SPOTS © Hercules Toxathene,
Wilmington, Del., preparing radio spot an-
nouncement campaigns for farm areas in
Southwest starting today (Monday) for 13
weeks. Agency, Fuller & Smith & Ross, N. Y.
DIAMOND SALT SPOTS • Diamond
Krystal Weather-Proof Salt, N. Y., starting
radio spot campaign May 5 for 13 weeks.
Agency, Benton & Bowles, N. Y.
AGENCY NAMED # Chicago Office of Buch-
anan & Co. Inc. has been appointed by J-A.
Corp., Chicago, to direct advertising for new
product, Lemon Quick, powdered lemon con-
centrate. Initial plans include spot radio.
FALSTAFF PACKAGE # Falstaff Brewing
Corp., St. Louis, has bought CBS-TV's film
package series Cases of Eddie Drake for place-
ment on WKY-TV Oklahoma City, effective
immediately, and on KMTV (TV) Omaha, ef-
fective May 2. Agency for Falstaff, Dancer-
Fitzgerald-Sample, N. Y.
HOLLINGBERY NAMED
WHIO Dayton, Ohio, and WIOD Miami, Fla.,
have appointed George P. Hollingbery Co. as
national representative effective May 1. Hol-
lingbery firm has been representing WHIO-
TV. Stations belong to James M. Cox group.
PROCTER & GAMBLE BUYS
21 2 HOURS RADIO ON NBC
SIGNING by Procter & Gamble for purchase
of 2% additional hours of morning time per
week on full NBC radio network [B*T, March
17] is being announced today (Monday) by
John K. Herbert, NBC vice president in charge
of radio network sales, who viewed "this major
purchase by the country's largest advertiser"
as "distinct affirmation of faith in the power
of network radio."
Time period is 9:30-10 a.m., currently not
programmed by NBC for network. Starting
June 23, P&G (for products not yet specified)
will sponsor Young Dr. Malone and Brighter
Day in this segment, Monday through Friday.
Contract was placed direct.
"We of the NBC radio network are heartened
by this concrete evidence of Procter & Gamble's
realization of the undeniable attributes of
radio which make it an imperative buy for the
advertiser who seeks to deliver his sales mes-
sage to the greatest number of people, with
maximum effectiveness, at lowest cost," Mr.
Herbert said.
Sale brings P&G time on NBC radio to 12 %
hours weekly, adding to Welcome Travelers
(10-10:30 a.m.); Life Can Be Beautiful, Road
of Life, Pepper Young's Family, Right to
Happiness, and Backstage Wife (3-4:15 p.m.),
and Lorenzo Jones (5-5:45 p.m.).
for more AT DEADLINE turn page ^
April 28, 1952 • Page 5
TV NETWORK TIME SALES
TOPPED RADIO IN MARCH
TIME sales of television networks topped those
of radio networks for March, again showing
change in radio-TV relationship in past year,
according to March report of Publishers In-
formation Bureau.
Gross time sales of four radio networks in
March totaled $14,520,393, more than million
dollars under $15,835,973 combined gross time
sales of four TV networks. This is consider-
ably different picture than that given by figures
for March 1951, when combined radio network
gross was $16,418,947 and TV network gross
was $9,645,246.
Network - by - network gross billings for
March and for first quarter, with 1952 com-
pared to 1951, follow, for both radio and TV:
NETWORK RADIO
March March Jan. -Mar. Jan.-Mar.
1952 1951 1952 1951
ABC $ 3,355,715 ? 2,891,339 $ 9,835,164 $ 8,693,478
CBS 5,154,077 6,793,966 15,103,981 19,725,329
MBS 1,826,527 1,648,006 5,126,208 4,617,598
NBC 4,184,074 5,085,636 12,535,445 15,033,209
TOTAL: $14,520,393 $16,418,947 $42,600,798 $48,069,614
NETWORK TELEVISION
$ 2,076,782 $ 1,539,470 $ 6,245,710 $ 4,123,040
ABC
CBS
DuMont
NBC
5,643,123 2,993,902 15,820,809 8,195,406
758,763 457,811 2,224,455 1,299,417
7,357,305 4,654,063 21,430,161 12,790,645
TOTAL: $15,835,973 $9,645,246 $45,721,135 $26,408,508
CIVIL DEFENSE TESTS
CONDUCTED BY TWO STATES
ANNUAL series of New York State civil de-
fense tests, scheduled to have started Satur-
day on Long Island, were expected to follow
more detailed and extensive procedure, with
radio stations, braced for possible "communi-
cations paralysis," assigning some personnel
to stand by for "emergency" assignments only.
WHLI Hempstead, located one mile from
hypothetical atom bomb burst, was designated
monitor station for others in Nassau County
to relay confirming announcements — some by
special transcription — primarly to C. D. work-
ers. Although WHLI will remain on air,
spokesmen said Friday that station was ready
for program interruptions from time of blast,
between 8-9 a. m., until C. D. workers receive
dismissal some hours later. Outlet publicized
impending test with special spot announce-
ments throughout week plus reports on regu-
lar news shows and hoped, if allowed, to tape
record progress at bomb scene during test.
New Jersey planned statewide air raid test
this week, with WNJR Newark, as member of
State C. D. Radio Network, ready to broadcast
alert signal and official instructions to public.
Station also scheduled exclusive live broadcast
from C. D. information-communications center
immediately following 10-15 minute test, with
on-scene evalution of results by state and fed-
eral C. D. officials.
TV REPAIR FRAUDS PROBED
GRAND JURY in Chicago investigating TV
set repair frauds in which firms reportedly
get $1,000 a day after complaints by legitimate
servicemen and public. Frank A. Moch, presi-
dent, Television Installation Service Inc., told
jury how repair men get initial call by ad-
vertising lower fees, remove good tube and
replace with old one, sell old tubes as new and
overcharge. He said fraud was prevalent in
New York about two years ago.
Page 6 • April 28, 1952
In this Issue-
Thomas F. O'Neil, already chairman of
the board, takes over MBS presidency
. as Frank White resigns. It's the first
major realignment since General Tire
& Rubber Co., of which Mr. O'Neil is
vice president, took over control of
MBS. Page 23.
Is there anything to the talk about spon-
sors cutting back on TV? Not much,
according to a B»T roundup. The
dozen that have cancelled TV network
shows recently have or will put the
money into other TV or radio cam-
paigns. Page 57.
Two bogeymen show up at the annual
American Newspaper Publishers Assn.
meeting. They're spot radio, which is
believed a threat to local newspaper
revenues, and television, which ha_s
already taken some money from the
daily press. Page 23.
Hamstrung by present political broad-
casting laws, broadcasters need legisla-
tive relief immediately. Protection
against libel is the biggest demand.
Page 25.
Is anybody going to appeal the FCC thaw
to the courts? If so, action is apt to
come from Pennsylvania, New Jersey
or any of the Gulf States where rigid
adherence to the 170 mile VHF separa-
tion kept some cities from getting more
VHF. Page 58.
Radio and TV are drafted by The Ad-
vertising Council to help raise emer-
gency funds for Red Cross for re-
habilitation of flooded Midwest. Broad-
casting's flood coverage is extensive.
Page 27.
Joint committee of broadcasters, avia-
tion industry and government agen-
cies formed to figure out how to place
tall TV towers so they will give maxi-
mum benefit to telecasting at minimum
hazard to flying. Page 57.
Here's a post-freeze problem for TV net-
works. Of the biggest 25 markets,
only five will have as many as four
VHF channels. The competition will
gray the hair of station relations men.
Page 58.
Comr. Hennock tells educators to apply
for reserved TV channels even if the
funds to build the stations aren't in
sight. Page 61.
President Truman withdraws his in-
ference of a week ago that he could
seize radio-TV and newspapers at will
in an emergency. That interpreta-
tion of his remark was hooey, he says.
Page 25.
Upcoming
April 30-May 2: Assn. of Canadian Ad-
vertisers, Royal York Hotel, Toronto.
May 1-2: CBS-TV clinic on station opera-
tions, Waldorf-Astoria, New York.
May 1-2: NBC radio promotion workshop,
Waldorf-Astoria, New York.
May 1-2: Ohio Assn. of Radio-TV Broad-
casters, Deshler-Wallick Hotel, Colum-
bus, Ohio.
May 2-3: American Council on Education,
Chicago.
(Other Upcomings page 34)
Closed Circuit \
(Continued from page 5)
last fortnight by John W. Elwood, radio direc-
tor, former head of NBC's San Francisco
operations. With him was Royal V. Howard,
owner of KIKI Honolulu and former NAB di-
rector of engineering, recently retained as
executive engineer of Asia group.
HORACE N. STOVIN, president of his owij
station representation firm in Toronto, will be
recipient of silver medal of the Assn. of
Canadian Advertisers for his contributions to ;
advertising, at ACA annual dinner at Toronto j
on May 2. Mr. Stovin has been a radio directov |
of Canadian Bureau of Broadcast Measure-,!
ment for some years.
WHILE negotiations with Screen Actors Guild
continue for new collective bargaining con-
tract, members of Alliance of Television Film
Producers and some unaffiliated TV film pro-
ducers May 8 start paying actors new mini-
mum wage scale of $70 per day and $250
weekly. Rates are same SAG recently nego-
tiated with major and independent motion pic-
ture producers. Residual rights, which SAG
is demanding for actors from TV producers,
and other major points covering working con-
ditions yet to be worked out.
WHEN CBC Chairman David Dunton talks
April 30 before Assn. of Canadian Advertisers,
he'll have all of Canada's broadcasters (and
advertisers and agencies) hanging on his every
word. Expected is policy announcement on
Canada's approach to TV. Generally, it's
thought there'll be affirmation of report that
first authorizations will go to CBC (state-,
owned) outlets. But there's hope that Canada's
free enterprise cominercial broadcasters will
get shot, too.
FCC EXPECTED TO ISSUE
FORMAL AMATEUR ORDER
FORMAL issuance by FCC of order authoriz-
ing radio amateurs to use 21-21.45 mc band
for Al emission starting May 1 expected
within day or two, Commission sources in-
dicated Friday as widespread interest arose in
danger of interference to TV reception. No
protests against use of band made following
issuance of proposed order March 17 (early
story page 70).
Radio-Television Mfrs. Assn. unable to esti-
mate number of TV sets having I. F. stage
within amateur band and subject to potential
interference. RTMA pointed out it had adopted
41.25 mc as recommended spot for I. F. stage
in March 1950 action.
FCC noted it has no control over design of
TV sets. American Radio Relay League spokes-
men reminded that set makers had long ago
been warned that 21 mc band was slated for
amateur use when 14 mc spot was taken from
hams.
Set-servicing interests pointed to possibility
that interference would occur only within few
blocks of amateurs, and then only if within
beam. They said many sets with 21 mc I. F.
stage are adequately shielded. Early sets using
RCA circuit among those said to use 21 mc
I. F. stage.
AVCO DECLARES DIVIDEND
AVCO MFG. CORP. declared quarterly divi-
dend Friday of 15 cents on common stock pay-
able June 20 to holders of record May 29. An-
other 15-cent quarterly dividend was paid
March 20.
for more at DEADLINE see page 94 ^
OADCASTING • Telecasting
THERE'S NOTHING BETTER THAN...
HRST PIACC!
42.1 %
37.1 %
HOOPER PROVES IT!
The above charts show the Omaha, Council Bluffs Hooper Share-of-audience
for 8 A.M.-6 P.M., Monday through Saturday, from November 1951, through
February, 1952.
Largest total audience of any Omaha sta-
tion, 8 A.M. to 6 P.M., Monday through
Saturday! ( Hooper, Oct., Nov., Dec, '51;
Jan., Feb., '52)
Largest share of audience, both morning
and afternoon, of any independent station
in all America! (Hooper, Nov. -Dec, '51)
Todd Slorz, General Manager
Represented Nationally By
H6e SoUbty &>.
O M A
BROADCASTING • Telecasting
April 28, 1952 • Page 7
Wherefore art thou.
Radio?
There's been some talk lately about TV luring advertisers away
from Radio. TV or not TV, that is the question! But not in
Canada.
So far there is no TV in Canada to challenge Radio's established
position as Canada's most popular entertainer and most effective
advertising medium.
The reason for Radio's pre-eminence is partly geographical. Most
of the 14 million people living in Canada are spread from coast
to coast along a 200 mile wide belt just north of the US border—
and the further north, the fewer people per square mile.
To serve all these people with news and entertainment is a
problem which only Radio can overcome successfully. For most
Canadians live in other than urban areas (only 38% in towns of
30,000 or over).
And 94% of all Canadian homes have a radio!
These listeners, enjoying a standard of living almost as high as
yours, are served by 112 independent radio stations strategically
placed across the whole country.
Yes, millions of Canadians depend on Radio, and so do adver-
tisers. For Radio is Canada's favorite entertainer and top salesman.
"In Canada you sell 'em when you tell 'em!"
A message from the 103 member stations of the
Canadian Association of Broadcasters
whose voices are invited into over 3 million homes every day.
Canadian Association of Broadcasters
108 Sparks St.,
Ottawa.
37 Bloor St. West.
Toronto.
THE NEWSWEEKLY OF RADIO AND TELEVISION
Published Weekly by Broadcasting Publications, Inc.
Executive, Editorial, Advertising and Circulation Offices:
870 National Press Bldg.
Washington 4, D. C. Telephone ME 1022
IN THIS BROADCASTING
Agency Beat 16
Aircasters 54
Allied Arts 80
Editorial 50
FCC Actions 86
FCC Roundup 91
Feature of Week 13
Film Report 76
Front Office 52
New Business 20
On All Accounts 16
Open Mike 18
Our Respects to 50
Programs, Promotion, Premiums 82
Strictly Business 12
Telestatus 68
Upcoming 34
TELECASTING Starts on page 55
WASHINGTON HEADQUARTERS
SOL TAISHOFF, Editor and Publisher
EDITORIAL: ART KING, Managing Editor; EDWIN H.
JAMES, Senior Editor; J. Frank Beatty, Earl B.
Abrams, Associate Editors; Fred Fitzgerald, Assistant
Managing Editor; Dave Berlyn, Assignment Editor;
Lawrence Christopher, Technical Editor. STAFF:
John H. Kearney, Patricia Kielty, John Osbon,
Keith Trantow. EDITORIAL ASSISTANTS: Pat
Kowalczyk, Don Mortimer, Jean S. Henry, Hilda
Toler; Gladys L. Hall, Secretary to the Publisher.
BUSINESS: MAURY LONG, Business Manager; Win-
field R. Levi, Assistant Advertising Manager; George
L. Dant, Adv. Production Manager; Harry Stevens,
Classified Advertising Manager; Eleanor Schadi,
Doris Kelly, Joan Sheehan; B. T. Taishoff, Treasurer;
'Irving C. Miller, Auditor and Office Manager; Eunice
Weston, Assistant Auditor.
CIRCULATION AND READERS' SERVICE: JOHN P.
COSGROVE, Manager; Doris J. Buschling, Ruth D.
Ebert, Madeleine Tress, Elwood M. Slee, Clyde
Baker.
NEW YORK BUREAU
Madison Ave., Zone 22,
Plaza 5-8355; EDITORIAL: Rufus Crater, New
York. Editor; Florence Small, Agency Editor; Dor-
othy Munster, William Ruchti, Liz Thackston.
Bruce Robertson, Senior Associate Editor.
ADVERTISING: S. J. PAUL, Advertising Director;
Eleanor R. Manning, Assistant to Advertising Di-
rector; Kenneth Cowan, Advertising Representative.
SSbUSiiSlSliUii£iSa 360 N. Michigan Ave., Zone 1,
CEntral 6-4115; William H. Shaw, Midwest Advertis-
ing Representative; Jane Pinkerton, News Editor.
■■wwumtif.iiMMii Taft Building, Hollywood
and Vine, Zone 28, HEmpstead 8181; David Glick-
man, West Coast Manager; Marjorie Ann Thomas.
TORONTO: 417 Harbour Commission, EMpire 4-0775
James Montagnes.
Annual subscription for 52 weekly issues $7.00.
Annual subscription including BROADCASTING Year-
book (53rd issue) $9.00, or TELECASTING Yearbook
(54th issue) $9.00.
Annual subscription to BROADCASTING • TELECAST-
ING including 54 issues $11.00.
Add $1.00 per year for Canadian and foreign post-
age. Regular issue 35£ per copy; 53rd and 54th issues
$5.00 per copy.
Address Change: Please advise promptly, giving both
old and new addresses, to maintain uninterrupted
delivery.
Broadcasting * Magazine was founded in 1931 by
Broadcasting Publications Inc., using the title:
Broadcasting * — The News Magazine of the Fifth
Estate. Broadcast Advertising * was acquired in 1932
and Broadcast Reporter in 1933.
•Res. U. S. Patent Office
Copyright 1952 by Broadcasting Publications, Inc.
Page 8 • April 28, 1952
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FIRST in MORNING
KRNT First in All 22 Periods!
KRNT's audience is 38.2% larger than the combined total
of the No. 3, 4, 5, and 6 rated stations ... is 7.8% greater
than No. 2, 3, and 4 stations combined . . . 167.7% greater
than No. 2 station.
FIRST in AFTERNOON
KRNT First in 23 of 24 Periods!
KRNT's audience is 1.8% larger than the combined total of
all 5 other rated stations ... is 101.6% greater than the No.
2 station.
FIRST in EVENING
KRNT Has 40 Firsts (1 tie) Out of 63 Periods!
KRNT's audience is 48.4% greater than the station rating
second ... is 13.2% greater than No. 3, 4, and 5 combined.
FIRSTinTOTAL RATED PERIODS
KRNT Has 85 Firsts (1 tie)
Out of 109 Weekday Periods!
KRNT's audience is greater by
27.3% than the total of No. 3,
4, 5, and 6 stations combined
... is 95.0% greater than
the second ranking
station ... is greater by 23.6% than
No. 2 and 3 stations combined.
42.9%
SHARE
Represented by THE KATZ AGENCY . . . SOURCE: C. E. Hooper Des Moines Audience Index, February, 1952
CbmlaJbh!
FOR THE FIRST TIME IN
OVER FIVE YEARS, "DUTCH"
BERGMAN'S SPORTS SHOW,
ON WRC, IS AVAILABLE FOR
SPONSORSHIP.
6:35 p.m. — Monday through Friday
When Arthur J. "Dutch"
Bergman takes to the air for
his nightly sports show on
WRC, he brings with him a
background rich in athletic
experience. Before joining the
WRC sports staff eight years
ago, "Dutch" had chalked up
several years as head coach
and scout for the Washington
Redskins and ten years as
athletic director and head foot-
ball coach at Catholic Univer-
sity.
The flavor of Bergman's big-
league contacts with sports
luminaries across the country
and down to the average fan
provides a tightly edited ten
minutes of radio sports report-
ing. Bergman's sports show is
the highest-rated of its kind
in the early evening hours.
This availability can't last
long, so get on the phone right
away and call your nearest
NBC Spot Sales office or the
WRC Sales Department, RE-
public 4000.
IN THE NATION'S CAPITAL
YOUR BEST BUY IS
FIRST in WASHINGTON
feature of the week
EXAMPLE of sponsor-station
teamwork promotion which
has gone over big is the
Sleepy Joe program on KVOR Col-
orado Springs, Col., sponsored by
Sinton Dairy Co., that city.
The five-days-a-week year round
show on KVOR features an Uncle
Remus type named Sleepy Joe,
who loves children and loves to tell
them stories of Bre'r Rabbit and
his friends, Bre'rs Fox, Snake and
others.
So convincing are these charac-
terizations, done by Jimmy Scrib-
ner of Hollywood in combination
dialogue-narration and transcribed
for syndication, that Meredith
Williams of KVOR's advertising
department says it has a strong
adult following too. "For in-
stance," he says, "my wife and
many other mothers are ardent
fans, and when I can, I listen my-
self, for it's a real delight."
The two-year-old KVOR show
promotes Sinton's milk and ice
cream. Commercials by the story
characters also are transcribed by
Mr. Scribner. Currently, the CBS
affiliate station is promoting "The
Sleepy Joe Club," which for no
handling charges except a trade-
mark from a carton of Sinton's
ice cream, offers members a cer-
tificate in color, membership card
and button with color picture of
Ole Sleepy. Each week a new but-
ton of one of the "Bre'rs" is of-
fered. Several weeks ago the suc-
cessful Sleepy Joe contest featured
completion of the sentence, "I like
Sinton's milk because. . . ."
Mr. Williams gives credit for
the promotion to the sponsor, who
didn't "try to shave corners and
scrimp" with prizes. First prize
was a set of "Bre'r Rabbit's First
Adventure" records and 10 gallons
of ice cream; second, records and
five gallons; third and fourth,
records and one gallon. Clincher
was that every child who responded
was awarded a pint of ice cream
and honorable mention of his name
on the program.
Hospitalized veterans at Colo-
rado Springs had fun themselves
acting as judges and the winners
were taken to the hospital to meet
the judges, while Sinton's supplied
enough ice cream to give the
patients a treat throughout the
whole hospital wing.
jtf. strictly business
Represented by NBC Spot Sales
NOW that the TV freeze is
water over the dam, current
and potential advertisers in
the medium are, in the strictly
business sense, concerned with
costs.
A practical direction could be
taken from Max Banzhaf, advertis-
ing and promotion director of the
Armstrong Cork Co. He says:
"In radio and television, adver-
tisers usually make a choice be-
tween two philosophies. They
either adopted a low budget policy
and resign themselves to a low
rating; or they decide to pour in
money on production, hire big-name
stars, believing this to be the only
way to build a rating.
"It's a much neater trick, if you
can do it, to get a high rating with
a modest budget. That way you're
certain of a low cost per thousand.
"Proof that this latter approach
can work is the currently high
ratings of both our television and
radio shows; and our costs per
thousand, which are among the low-
est on the air."
Mr. Banzhaf guides two Arm-
strong network shows, Armstrong's
Theatre of Today, Sat. 12 p.m., CBS
Radio, and Armstrong's Circle
Theatre, Tues. 9:30 p.m., NBC tele-
Mr. BANZHAF
vision. Both are dramatic plays.
The radio show is built around
the everyday situations of people
and is aimed at the mass market
for Armstrong's Quaker Rugs and
Floor Covering. The TV program
is similar but aimed at a wider au-
dience with commercials pegged to
the firm's general line of linoleum
and other floor coverings, wall cov-
( Continued on page 83)
if you
Want Coverage
That Counts...
Quote From Sales
Management
"Your story i s f a r
stronger than last
year. Your quality of
market index is now
28% above U. S.
average; 24% above
Pennsylvania. You
have topped $6,000
per annual family in-
come . . . $1,102
above U. S. average."
Page 12 • April 28, 1952
BROAD
CASTING • Telecasting
1951 PAYROLL EXCEEDED
One Billion Dollars
In Greater Youngstown, O.
BUY RESULTS!
One Nationally Known Food Client
experienced a 400% increase from
an exclusive campaign on WFMJ.
NBC
5000 WATTS
Duplicating All Programs,
50,000 FM
=W F M J=
Headley-Reed Co., National Representatives
BROADCASTING • Telecasting
April 28, 1952 • Page 13
PORTLAND
OREGON
ST. JOHNS BUSINESS DISTRICT
offers complete shopping facilities for the ever-growing
North Portland residential area.
DEPARTMENT STORE
Partner Robert Currier, another St.
Johns civic leader, says, "KGW is as
much part of Portland as the roses and
view of Mt. Hood. The greatest radio
station in the Northwest."
The 31st year of community leadership in the
Greater Columbian Empire. KGW gives com-
plete coverage to a market you can't afford to
miss. It offers pioneer prestige and influence
no one can duplicate in the Northwest. You will
find every Portland community pointing to /
KGW's service record with pride. You cannot
adequately "sell" this area without KGW, "The
People's Choice". Place your advertising copy
with the station that delivers results!
POLICE CAPTAIN
Frank Erwin, president of the St. Johns
Businessmen's Association, reports,
"KGW is the proven radio leader here.
Tremendous public service for more
than 30 years."
Celebrating Our 31st Year of
Leadership and Community Service
PORTLAND, OREGON
Page 14 • April 28, 1952
BROADCASTING • Telecasting
ST. JOHNS' CHOICE IS THE PEOPLE'S CHOICE: KGW!
FURNITURE DEALER HOUSEWIFE
Paul Clark asserts, "You're tuned to the Portland
people's pulse at six-two-oh, KGW . . . An all-
time 'Best Seller' ..."
Mrs. A. D. Peoples
declares, "KGW has the entertainment, shopping
news and public service that make it the real
radio leader."
GROCER
Otus Bales relates, "It's
wonderful to have a station like KGW serving
our community. Definite favorite in Portland."
DRUGGIST Glenn Davis states,
"The right prescription anytime is KGW. Un-
equaled in all-around programming and leader-
ship . . . our own KGW."
REPRESENTED NATIONALLY BY EDWARD PETRY & CO., Inc.
ROADCASTING • Telecasting
April 28, 1952 • Page 15
m # #
holds
leadership
at top
evening
hours
WQXR's Pulse ratings are either first or second
among the 17 New York area non-network stations
for every quarter hour period all the way from
6 PM to midnight.*
These ratings bear out the statement we've been
making for quite some time that "there is no sub-
stitute for the good music of WQXR."
And there's no substitute for WQXR if you really
want to pile up sales in the New York area.
WQXR
AM AND FM
The Radio Station of The New York Times
*SOURCE: Pulse ratings, March, 1952, Monday through
Friday, 6 PM to midnight.
GEORGE DE PUE, previously with Young & Rubieam, N. Y., elected
a vice president and appointed chairman of plans board, Robert W.
Orr & Assoc., N. Y.
CHARLES EMERICK, senior time space buyer, J. Walter Thompson Co.,
S. F., appointed media director.
DR. JULES RUBEN appointed treasurer-administrative advisor, Ruben
Adv., Indianapolis. ROLF W. BRANDIS, Academy Films, Chicago, joins
agency as radio-TV director. DONALD C. TOOLE, B & M Adv., Evans-
ville, Ind., to Ruben as art director and RUSSELL F. KULBERG to latter
agency as production manager.
BARBARA BREACHER, promotion department, ABC-TV Hollywood, to
Clifford Gill Agency, Beverly Hills, as radio-TV director.
IRVING S. UNDERHILL, Young & Rubieam, N. Y., to Lennen & Mitchell,
same city, as assistant director of research.
on all accounts
THE growth of radio program-
ming and advertising for the
Negro market has been phe-
nomenal since 1946, according to
Leonard Evans, account executive
at Arthur Meyerhoff Agency, Chi-
cago, who is believed to be the only
Negro account man in any AAAA
agency.
The importance of the Negro
market was accepted by only about
10 stations in 1946, while now 73
stations carry shows and advertis-
ing directed to Negroes, he reports.
Most of these sta-
tions are in the
south, and many of
the sponsors are
large national adver-
tisers who do not
use radio in northern
metropolitan mar-
kets. While radio has
grown, Negro news-
paper circulation has
dropped considera-
bly, Mr. Evans says.
Radio, in his opin-
ion, nevertheless has
failed to keep pace
with the growth and
sales potential of the
Negro market, which
comprises 15 million
persons. He sees
a need for Negro
agencies handling any product
which is to be merchandised to
Negroes; for well-informed and
well-trained Negro media analysts
in all large agencies; for continu-
ing and detailed Negro market
studies, and for a variety of en-
tertainment in radio and television
going beyond the usual disc jockey
format and dramatic presentations
with stereotyped Negro portrayals.
Mr. EVANS
Interested in the Negro market
generally since attending high
school in Chicago, Mr. Evans began
concentrating on the economic and
research aspects while attending
school in Nashville and the U. of
Illinois, where he majored in mar-
keting, insurance and accounting.
He surveyed the Negro population
from the sociological angle and at
the U. of Illinois he worked with
his mother, a leading insurance
saleswoman in Chicago since 1919,
on a study of mortality rates among
Negroes, long con-
sidered bad risks by
insurance firms.
He subsequently
acquired basic Negro
data for incorpora-
tion into a general
survey which later
became the first offi-
cial Negro market
study, the Afro-
American study con-
ducted in Washing-
ton, Baltimore and
Philadelphia in 1946.
Mr. Evans, after
graduation from Illi-
nois in 1935, worked
in various industries
and businesses most
of which were direct-
ly concerned with
Negro customers. He studied at
night for a law degree and served
two years in the Air Force as an in-
structor before handling his first
specific agency assignment.
In New York, he handled promo-
tion, counseled national manufac-
turers on merchandising, distribu-
tion and general marketing prob-
lems in Negro areas, and directed
(Continued on page 90)
Page 16 • April 28, 1952
BROADCASTING • Telecasting
beat
5 & Jt
MURRAY C. THOMAS, Dancer-Fitzgerald-Sample, N. Y., to Anderson
& Cairns, that city, as media director.
GEORGE C. ANTHONY, display advertising department, Los Angeles
Examiner, to West-Marquis Inc., L. A., as media director.
WALLY SEIDLER, manager, KPMO Pomona, Calif., named radio-TV
director, Edward S. Kellogg Co., L. A.
HIRAM VOGEL, Revlon Corp., N. Y., to Biow Co., same city, as account
executive.
JOHN BRODERICK, commercial artist, opens Broderick Productions Inc.,
3756 N. Interstate Ave., Portland, Ore. GREGORY DODD, account ex-
ecutive, Adolph L. Bloch Adv., that city, joins agency in similar capacity.
GEORGE D. WINKLER, media director, West-Marquis Inc., L. A., joins
executive staff, Roy S. Durstine Inc., that city.
STAN HAMILTON, assistant program director, CFCM Montreal, to
Kronstadt Adv., Washington, D. C, as account executive.
GEORGE DeSOLA, secretary-general manager, Anderson & Cairns,
N. Y., elected director of agency.
ALLEN L. BILLINGSLEY, president of Fuller & Smith & Ross, Cleve-
land, elected chairman of board of directors of city's
Chamber of Commerce.
CURTIS ROOSEVELT, Emerson Radio & Phonograph
Corp., to William H. Weintraub Co., N. Y., on execu-
tive staff.
RICHARD SCHOCH, Richard A. Foley Adv., Phila., to
copy staff, Geare-Marston Adv., that city.
HARMON O. NELSON, program supervisor, CBS Radio,
M . Hollywood, to Kenyon & Eckhardt Inc., that city, as as-
Mr. Billingsley sigtant to ROBERT WOLFE, vice president in charge.
ROBERT G. WILDER appointed director of public relations of Lewis &
Gilman Inc., Phila.
MILTON BIOW, president of Biow Co., N. Y., appointed chairman of
advertising and graphic arts division, Muscular Dystrophy Appeal, N. Y.
HOWARD ALBER and LAWRENCE CASEY appointed director of crea-
tive production and public relations director respectively at Weightman
Inc., Phila.
IRVING GOULD rejoins Lavenson Bureau of Adv., Phila., as art director.
JOSEPH G. MASON, Geare-Marston, Phila., to copy staff, Buckley
Organization, that city.
CLARENCE THOMAS, production manager, NBC-TV New York, and
CYRUS MANN, free lance writer and director, to William Esty Co.,
N.Y., as TV production manager and member of production staff respec-
tively.
JAMES E. HAMILTON, account executive, Caples Co., L. A., and MIL-
TON BECKMAN, secretary-treasurer, Television Productions Inc., Mil-
waukee, to Argus Adv., L. A., as account executives. ROBERT A. ECK-
HART, director, San Diego (Calif.) Academy of Art, joins agency as
art director. Office manager is FRANCES J. DOBROWOLSKI, formerly
assistant editor Catalog & Adv. Producers, L. A.
CLIFFORD W. HANKIN to information service staff, N. W. Ayer & Son,
Phila. ANDREW MITTELBRUNN joins agency's art department.
DONALD H. JILLSON, technical copy writer, Leeds & Northrup, Phila.,
to copy staff, Richard A. Foley Adv., that city.
*aiow
fORO
7 5£S>*
JERR^
9 t° .,
tuESDM
STRONG
9:30
,ho deliver an ^ .
* because legion egfa
ROADCASTING • Telecasting
wmAl-tv
THE EVENING STAR STATION IN WASHINGTON, D. C.
April 28, 1952 * Page 17
open mike
More Merchandising
EDITOR:
... I can offer little in the way
of suggestions for the improvement
of your fine publication. It carries
all the important information
about the radio-TV industry, and
we use it here often as authentic
reference material.
If you were to ask me for my
opinion on the problem that seems
most important in the future suc-
cess of the industry my answer
would be merchandising support
for the advertisers. Any case his-
tories of successful radio or TV
merchandising programs are well
received here and you would be
pleased with the number of adver-
tising men and salesman who are
converted from supporters of
printed media to advocates of radio
and television advertising when
they see the sales results that radio
and TV plus merchandising can
produce.
Anything you can do to further
this "cause" in Broadcasting •
Telecasting will be most appre-
ciated. . . .
H. H. Leland
Radio-TV Director
Armour and Co.
Chicago
* * *
Tainted Mail
EDITOR:
Mail has been coming to our sta-
tion originally addressed to Seguin,
Calif. After proper postal mark-
ings, it finally arrives at its Texas
destination. If one letter would
have been so addressed, we would
believe it to be a mistake on the
part of sender. But we get dozens
so addressed, so we feel some mail-
ing list, some radio station direc-
tory, has us listed KWED Seguin,
Calif., instead of KWED Seguin,
Tex.
Knowing that your publication
reaches all media, we are asking
that you help in locating this error.
Imagine someone with gall to take
Seguin out of Texas and give it to
California.
Garfield Kiel
General Manager
KWED Seguin, Tex.
[EDITOR'S NOTE: The error has been
located. For inexplicable reasons,
KWED was listed both in California
and Texas in the 1952 BROADCAST-
ING YEARBOOK. KWED is herewith
restored to Seguin, Texas, with apolo-
gies.]
Figure Fun
EDITOR:
I'm charmed by the item, "Bob
and Ray Revised for Average Lis-
tener," [B*T, April 14, p. 74].
It gives us a real sense of solidarity
to discover that ". . . the average
listener is a housewife . . . married
. . . for about 11 years . . . and
with two children, six and 14 years
old . . ."
After 23 years in the radio busi-
ness, I've come to expect surveys
to reveal some startling things.
But this crying need for an intensi-
fication of Moral Rearmament is
something else again.
Frank A. Seitz
Managing Director
WFAS-AM-FM
White Plains, N. Y.
[EDITOR'S NOTE: The statistical
housewife is not necessarily discreet.]
Utter Confusion
EDITOR:
On pages 25 and 95 of your April
14 issue, you carry a story wherein
the American Civil Liberties Union
has cited four networks and two
stations specifically for blacklisting
in radio and television. On page
95 in the second column, third para-
graph, WHAS-TV Louisville, Ky.,
is named as one of the stations
airing a kinescope of a January
1950 Toast of the Town program.
Completely apart from the issues
involved in the article, I wish to
point out that WHAS-Television
did not go on the air until March
27, 1950. If the program indicated
was aired in Louisville, it was not
through the facilities of WHAS-
Television.
Since you point out in your arti-
cle that the complaint erroneously
identified all seven stations except
KTTV and KWTJ as CBS owned
outlets, I feel that you would ap-
preciate having the additional error
pointed out.
Bill Loader
Promotion Manager
WHAS Louisville
[EDITOR'S NOTE: Our story also
pointed to the inaccurate call letters,
"KWTJ," listed in the complaint and
said presumably they referred to
WTVJ Miami.]
# * *
Oops
EDITOR:
I must take issue with a para-
graph in your "At Deadline" sec-
tion of the April 7 issue. An item
about coverage of the President's
Jefferson-Jackson Day Dinner
speech reads in part: "CBS, on the
other hand, picked it up and
scooped the world, though other
networks had it minutes after the
closing of the sensational address."
The Mutual Broadcasting Sys-
tem carried the speech "live" direct
from the National Guard Armory
along with other radio networks.
In addition, to the best of my
(Continued on page U5)
LET'S TALK
SHOP/
On May 25th we celebrate
our 30th birthday— commem-
orating 30 years of service
and satisfaction.
Hustling, bustling Flint is the center of a great indus-
g trial empire — General Motors — with more GM workers
than any other city in the country. With huge defense
contracts on hand, last year's record $315,840,000 re-
tail sales promises to grow and grow.
Making sales is Flint's First Station, WFDF — with
more coverage, night and day, than any other radio
station in Michigan, outside Detroit*. Sell your product
for sure, over WFDF. Sell as over 600 local merchants
sold over WFDF last year.
* BMB Study #2
W F D F m i'ch
BASIC AMERICAN BROADCASTING COMPANY
910 Kilocycles
One of America's Pioneer stations — now in our 30th year! Associated
with WOOD and WOOD-TV Grand Rapids— WFBM and WFBM-TV
Indianapolis — WEOA Evansville.
REPRESENTED BY THE KATZ AGENCY
Page 18 • April 28, 1952
BROADCASTING • Telecasting
Ever been to
TOADSUCK, ARK
JOHN R. HOLMES
KLRA Farm
Service Director
Johnnie
Holmes HAS!
You won't find Toadsuck on many maps. It used to be the ferry
point for cattle and supplies to and from southcentral and north-
central Arkansas. Nothing remains but its memories and a general
store. But farm activities in that section are unusual, so our
Johnnie Holmes made a trip there and reported the doin's to
Arkansas farmers.^
Johnnie has been traveling in Arkansas almost constantly the
past year. The map shows the many towns he has visited. This
doesn't represent all of John's traveling, though. Take Fayette-
ville, for example. This seat of the University of Arkansas has
had many visits, as has Russellville, home of Arkansas Tech. The
many branch Agricultural Experiment stations of the U. of A.
have been visited frequently; they are not indicated on the map.
Several of the towns have had more than one visit from KLRA's
farm reporter.
All in all, Johnnie Holmes and KLRA cover the state for first-hand
farm news. Johnnie is the only full-time farm service director
in Arkansas. In addition to his radio duties, Johnnie squeezes
in time to write a farm column for the ARKANSAS GAZETTE
each Sunday.
Johnnie Holmes has become one of the best known personalities
in Arkansas. He is in demand for talks to civic clubs, farm groups
and others, in and out of Arkansas. His activities have made KLRA
Arkansas's listening habit for farm families, just as it dominates
the listening of most other Arkansas families! And all this makes
KLRA your best buy in Arkansas!
For the Complete KLRA Story Ask any 0. L. Taylor Company Office
10,000 WATTS DAYTIME
5,000 WATTS NIGHT
1010 KC • CBS RADIO
rain
LITTLE ROCK
BROADCASTING • Telecasting
April 28, 1952 • Page 19
YOU DON'T NEED
CLOWNS TO SELL
* CIRCUS!
• Write, Wire
or Phone
BLAIR-TV!
Step right this way ladies
and gentlemen . . . and
sponsors too! No longer
does it take clowns and
calliopes to sell a circus in
New Orleans. No . . .
we've found a quicker,
more effective way!
Recently— a small, well co-
ordinated local dairy
bought two TV spots— to-
talling 80 seconds. Both
spots offered viewers a
miniature circus, in return
for sending in 3 milk bottle
caps— plus 50#.
"The Greatest Show On
Earth" proved to be just
that. The spot pulled an
amazing 535 orders. And
needless to say— the dairy
reported a healthy in-
crease in milk sales!
Whatever your product
may be-WDSU-TV can
produce effective sales for
you in "The Billion Dollar
New Orleans Market"!
new business f ^?
Spot
MANSFIELD SPRAGUE, candidate for Republican nomination for
U. S. Senate, began radio campaign April 21 on WSTC Stamford,
WNAB Bridgeport, WNH.C New Haven, WATR Waterbury, WTHT
Hartford, WTOR Torrington and WNLC New London, all affiliates of
Connecticut State Network.
NORTH AMERICAN VAN LINES, L. A. (moving company), started
Let's Go Hollywood on 36 CBS Radio Pacific and Mountain stations, Sun.,
1:15-1:30 p.m. (PDT), for 13 weeks from April 27. Agency: Castor &
Assoc., that city.
LEWIS FOOD Co., L. A. (Dr. Ross dog and cat food), sponsoring Red
Skelton Show six times on 10 CBS California radio stations, Wed., 6-6:30
p.m. (PDT), from April 23. Agency: Rockett-Lauritzen, that city.
DORMAN'S Mfg. Co., L. A. (men's clothing), started weekly five-minute
Jackson's Sports Shots on KTTV (TV) Hollywood, for 13 weeks from
April 18. Firm also conducting 20-week spot announcement campaign on
KLAC Hollywood. Agency: The Caples Co., L. A.
A/atwotk • • •
P. LORILLARD Co., N. Y. (Old Gold cigarettes), renews 8:45-9 p.m. EDT
segment of Stop the Music, ABC radio, for 52 weeks effective May 18.
Agency: Lennen & Mitchell, N. Y.
MARS Inc., Chicago (candy bars), renews People Are Funny on CBS
Radio, Tues., 8-8:30 p.m. EST, for 39 weeks from Sept. 30. Contract calls
for 10% budget increase. Agency: Leo Burnett Co., that city.
■Qgenctf -OppointmenU • • •
CLUB ALUMINUM PRODUCTS Co., Chicago, appoints Buchen Co.,
that city.
LEIPHEIMER TEXTILES Inc., Phila., appoints Aitkin-Kynett Co., same
city.
REAL ESTATE SAVINGS & LOAN Assn., Phila., appoints Benham
Adv., that city.
OIL HEAT Assn., Phila., names Shaw & Schreiber Adv., that city.
F. C. ORTNER DISTRIBUTING Co., Buffalo, appoints MacLaughlin Adv.,
that city, for local radio-TV campaign for company's freezers. J.
ANDREA CONNAROE is account executive.
STANLEY FURNITURE Co., Stanleytown, Va., appoints Fien &
Schwerin, Phila.
LEWIS ASPHALT ENGINEERING Corp. names Wm. Wilbur Adv., N. Y.
RAYMOND J. VISCARDI is account executive.
JOSKE'S, Houston, Tex. (home furnishings), appoints Kamin Adv., that
city. CYNTHIA HOPE is account executive.
JERCLAYDON Inc., Miami Beach (Glamorene), appoints Aitken-Kynett
Adv., Phila.
EDWIN Corp., S. F. (maker of Dust Out, mechanical mop shaker), names
Brisacher, Wheeler & Staff, that city. TV is primary medium in test
campaign now underway.
Page 20 • April 28, 1952
HERBERT M. CLEAVES, sales and advertising manager for Jell-0 Div.,
General Foods Corp., N. Y., appointed marketing manager of firm's As-
sociated Products Division including Jell-O, Minute Rice, Minute Tapioca,
Calumet Baking Powder and Certo products. He will be replaced by his
assistant, GEORGE R. PLASS.
VICTOR ELTING Jr. named advertising director of Quaker Oats Co.,
Chicago, with ROBERT S. MacDONALD as assistant director.
THOMAS G. PROSSER, director of sales and advertising, White Rock
Corp., N. Y., elected vice president in charge of sales and advertising.
BROADCASTING • Telecasting
Selling Da
ere^s conclusive evidence that a Dallas station sells
Dallas best — as well as the rich Dallas - Fort Worth TV
market — results of an impartial survey by Ira. G. Corn,
Professor of Marketing at Southern Methodist University.
Area dominance of Dallas television was emphasized by
figures on TV set saturation, set gain, and comparative
set distribution within the Dallas and Fort Worth primary
coverage areas. In every category, Dallas and WFAA-TV
led Fort Worth by margins of from 29% to 179% !
Here is proof it takes a Dallas station to sell Dallas and
the big Dallas-Fort Worth TV market -and WFAA-TV,
first in Dallas, offers most for your advertising dollar!
TV SET SATURATION: Dallas wfaa tv area has 82.1% more tv sets
THAN FORT WORTH AREA.
WFAA-TV covers 64.5% of the combined market com-
pared to 35.5% by Fort Worth TV.
DALLAS WFAA TV PRIMARY COVERAGE AREA
97,376 SETS
FORT WORTH TV PRIMARY COVERAGE AREA
53,501 SETS
TV SET GAIN since April 1, 1951: dallas wfaa tv area has gained
179% MORE SETS THAN FORT WORTH AREA.
DALLAS WFAA TV PRIMARY AREA GAIN
25,888 SETS
FORT WORTH TV GAIN
9,292 SETS
RFPflR FMPHMmifi WFAA TV^braces seven
THE DO Ml N A N C EOF ^^T^
DALLAS IN THE DALLAS- eTs ^PCountL
FT. WORTH TV MARKET: ers +,ve coun+,es-
I 3,253 TV residences
within the Dallas area with inside aerials cannot
be reached from Fort Worth, whereas WFAA-TV
comes in with a clear picture.
The primary coverage area of WFAA-TV included
97,376 TV sets as of Jan. 15, 1952— the Fort
Worth primary area had 53,501 TV sets.
In the combined Dallas and Fort Worth primary
areas, WFAA-TV's share is 64.5% of the total sets.
The Fort Worth station's share is only 35.5%.
WFAA-TV primary area has gained 25,888 sets
in the past 9'/2 months— a 36.2% increase over
April I, 1951. The Fort Worth area gain was
9,292 sets — a 21% increase.
Dallas County has 82,565 sets. Tarrant County
(Fort Worth) has 47,786 sets.
41.2% of all family units in Dallas County are
TV set-owners. Dallas County TV homes have 9.8%
larger family size compared to non-TV homes. This
means that the 41.2% Dallas County residences
reached by TV actually accounts for 43.5% of
the population.
WFAA-TV
CHANNEL 8 ' 27.1 KW VIDEO • 13 KW AUDIO ' NBC - ABC - DUMONT
NATIONALLY REPRESENTED BY EDWARD PETRY & CO. * RALPH NIMMONS, STATION MANAGER
TELEVISION SERVICE OF THE DALLAS MORNING NEWS
BROADCASTING • Telecasting
April 28, 1952 • Page 21
How to get
COST
RESULTS
It's simple! It's easy! First you buy WITH — the BIG independent with
the BIG audience. Then you watch your sales go UP! WITH's rates are low —
and at these low rates, WITH delivers you more listeners-per-dollar than any
other radio or TV station in town. That's how WITH produces low cost results!
Here's positive proof: WITH regularly carries the advertising of more than
twice as many retail merchants as any other station in Baltimore. And you know
that retail advertising must produce fast, low cost results or it just doesn't run.
So get the whole WITH story from your For joe man today!
IN BALTIMORE
WITH
TOM TINSLEY, PRESIDENT • REPRESENTED BY FORJOE & CO.
Page 22 • April 28, 1952
BROADCASTING • Telecastin
■
VOL. 42, NO. 17
APRIL 28, 1952
O'NEIL MBS PRESIDENT
White Resigns, Fineshriber Director
By RUFUS CRATER
ACTIVE direction of Mutual was
taken over by its new owners last
week, with Frank White resigning
the presidency and Board Chair-
man Thomas F. O'Neil assuming
the presidential reins.
The top-level realignment, first
since General Tire & Rubber Co.
became controlling stockholder last
January, came unaccompanied by
any announcement of plans for
changes in either Mutual's policies
or its scope of operations, although
it is known that entry into TV net-
working is planned and reports
have circulated intermittently that
MBS may be reorganized along
conventional network lines.
The executive changes, to become
effective May 31, obviously stem-
med from inability of Messrs.
O'Neil and White to come to terms,
but both principals insisted there
was no rancor. Each spoke highly
of the other in announcing the
changes to the Mutual staff Thurs-
day afternoon, to the Mutual Affili-
ates Advisory Committee on Friday
morning, and, by closed circuit, to
the 553 MBS affiliates Friday noon.
Mr. White said he would an-
nounce his future plans shortly.
His original three-year contract
as president — at a salary estimated
unofficially at about $85,000 a year,
plus bonuses reportedly neighbor-
ing on $15,000 — actually expires
April 30. But he agreed to remain
in office an additional month to
assist Mr. O'Neil.
Continues as Chairman
Mr. O'Neil, vice president of Gen-
eral Tire and head of its radio and
television enterprises, will continue
as Mutual board chairman.
Through its ownership of Yankee
and Don Lee networks and the
WOR New York radio-TV proper-
ties, General Tire controls .almost
61% of Mutual stock. The proper-
ties are in the name of Thomas S.
Lee Enterprises, in which, as a re-
sult of the WOR-AM-FM-TV ac-
quisition early this year, General
Tire owns 90% and R. H. Macy &
Co., former owner of the WOR in-
terests, owns 10%.
Mr. White's resignation and Mr.
O'Neil's election came at the annual
stockholders - directors meeting,
held Thursday in New York.
At the same time Executive Vice
President William H. Fineshriber
Jr. was elevated to the board of
Mr. WHITE
directors. He will continue as ex-
ecutive vice president, in the No. 2
spot he assumed last December.
All other members of the board
Mr. O'NEIL
and all executive officers were re-
elected at the meeting.
News of Mr. White's resignation
brought expressions of dismay
from the first of the members of
the Mutual Affiliates Advisory
Committee arriving in New York
Thursday for their meeting with
the network officials on Friday
morning. They said they harbored
no criticism of Mr. O'Neil as net-
work president, but stressed the
loyalty which Mr. White has de-
veloped among affiliates as well as
his progress in building MBS.
Mr. O'Neil himself was highly
laudatory of both Mr. White and
his work, describing his service as
having been "truly monumental."
There was no open sign of other
imminent changes in top personnel.
In his closed circuit talk to affili-
ates on Friday, Mr. O'Neil said that
"some of Frank White's value to us
will survive his departure" — one of
the "most important" ways being
"that the capable and outstanding
organization he has built so ex-
(Continued on page 34)
SPOT RADIO
Held Threat fro Newspapers
By WILLIAM RUCHTI
SPOT RADIO is a real threat to
local newspaper revenues and tele-
vision has already siphoned off
some money, Harold S. Barnes,
director of the Bureau of Adver-
tising, told delegates to the 1952
convention of the American News-
paper Publishers Assn. in New
York last week.
Other speakers at the Wednes-
day afternoon Bureau of Advertis-
ing session predicted tough selling-
years ahead, to be made tougher
by increased competition from tele-
vision and warned that newspapers
still can not survive any real de-
cline in advertising revenue.
The three-way convention, which
started Tuesday in the Waldorf-
Astoria, was the 66th at which
newspapermen across the nation
met to discuss mutual problems,
and, although the estimated 1,600
in attendance did not give as much
time to broadcasting media as
initial agendas had indicated, the
pressure of radio-TV competition
seemed so taken for granted that
literal statements did not have to
be made.
The most specific warning of
broadcasting competition was
issued by Mr. Barnes Wednesday
afternoon, when he evaluated com-
petitive media. Reporting that net-
work radio contracts had fallen off
11.3% during the first two months
of the current year, he assured his
audience not to worry about net-
work radio, but underlined the fact
that "spot business has increased
substantially and constitutes a very
real threat to local newspaper
revenue."
Mr. Barnes asserted that the
most important effect of television,
which he conceded had "siphoned
off some money, especially in food
and cigarettes," was that it pro-
duces an unsettled frame of mind
in the user and non-user alike. He
explained:
"One group of advertisers is
either itching to get in or is afraid
of what will happen if they don't
get in. The group that's already
in TV are appalled by the mounting
costs and straining their eyes for
sales results that justify the mount-
ing costs."
He warned that TV costs will
grow with the medium, that share-
of-aucMe^ce will dcre?se in one-
station towns now that the freeze
BROADCASTING • Telecasting
has been lifted, and advised: "The
soundest strategy is to resist the
temptation to make an all - out
frontal attack on TV. Logic has
little effect upon a person who is
going through an emotional crisis.
Our plans are to hammer away at
TV's weak spots."
In spite of broadcasting competi-
tion, Mr. Barnes predicted that
1952 will nevertheless bring an all-
time high in national advertising
expenditures.
Stuart M. Chambers, vice chair-
man of the bureau's board, foresaw
"tough selling years ahead" when
he s^oke at the same Wednesday
meeting which, unlike opening day
discussions, was an open session.
The real challenge is yet to come,
he warned, and will come as a re-
sult of the end of the TV freeze.
"In the next two, three or five
years, we are going to be con-
fronted not with 108 television sta-
tions, but with 10 or 15 or 20 times
that number — all clamoring for the
advertiser's dollar for their support
and very existence."
Publishers, like other business-
men, may be forced to give more
(Continued on page 93)
April 28, 1952 • Page 23
CO-OP BUSINESS
ABC Reports Increase
ABC radio co-op business has in-
creased 99c since the start of the
year and 4% over the comparable
1951 period, Frank Atkinson, man-
ager of cooperative program sales,
announced last week in reporting
that a recent network survey
showed 18 cooperative ABC radio
programs are currently backed by
a total of 926 sponsors.
Some 546 sponsors participate
in the top five ABC co-op pro-
grams: No School Today, with a
total of 130 sponsors on 95 sta-
tions; Paul Harvey, 124 sponsors
over 105 ABC affiliates; Martin
Agronsky, 121 advertisers on 95
outlets; Headline Edition, 89 spon-
sors on 76 stations, and Elmer
Davis, 82 backers on 80 ABC sta-
tions.
Sponsors represent a cross sec-
tion of American business, Mr.
Atkinson said, with the list rang-
ing from bakeries and bottling
companies, through banks and
grocers, to plumbers and jewelers,
and some have purchased the same
program since its inception on the
ABC radio network, a period of
ten years in occasional instances.
Advertiser satisfaction has been
very high, the sales manager re-
ported, citing as typical a letter
from an Illinois specialty shop
owner : "For the month of Septem-
ber (1951), we turned in an over-
all increase of 35%. Incidentally,
it was the biggest September and
also the biggest in sales that the
shop has ever had."
A Texas clothier reported: "We
made a special purchase of sport
shirts and planned to use radio
only as the advertising medium
to sell them ... By 3 p.m. on the
day we made the on-the-air an-
nouncement (a 15-minute, noon-
time Paul Harvey broadcast), we
had to remove stock from our win-
dow display to strengthen the store
assortment which practically van-
ished that same afternoon.
RWG STRIKE THREAT
ALA to Set Up Committee
AUTHORS League of America,
parent body of Radio Writers Guild,
was reported last week as stepping
into the strike proposed against
NBC, ABC and CBS in order to
set up a three-man committee
which would request that all TV
and radio scripts be withheld from
the three networks.
Action, said to exclude writers
with contractural commitments,
was to be taken by the three ALA
appointees: President Rex Stout,
Erik Barneow, and John Hersey.
Attorney Arthur Garfield Hays
was named consultant for the com-
mittee.
A freelance committee, headed
by scriptwriter Hector Chevigny,
was also being organized to collect
voluntary contributions from writ-
ers on both coasts for an RWG
strike fund, intended to augment a
compulsory assessment currently
being voted on by mail.
Drawn for Broadcasting • Telecasting by Sid Hix
"As near as I can figure it, we have only four-hundred and ninety-nine
thousand, nine-hundred and eighty-five dollars and twenty-six cents to go."
LETHEN APPOINTED
To CBS Radio Sales Post
EDWARD F. LETHEN Jr., who
joined CBS Radio in September as
an account executive on the net-
work sales staff, has been named to
the new post of director of sales
extension, CBS Radio Network,
W. Eldon Hazard, network sales
manager, announced Thursday.
Before joining CBS Radio, Mr.
Lethen had been with MacFadden
publications for 16 years, serving
as advertising director of True
Story women's group of six maga-
zines, in the same capacity for a
five-magazine group, and as west-
ern manager of the Chicago office.
The new director of sales extension
had also been western manager for
Dell Publishing Co. and space
salesman for several newspapers
and magazines.
Plans Spot Radio
KATHLEEN COURT Ltd., Hamp-
ton, Middlesex, England (Cooltan
suntan cream), names Will Bur-
gess & Co., New York, as its ad-
vertising agency. Plans for ad-
vertising schedule not definite as
yet, but spot radio will be used,
probably in four or five metropoli-
tan markets beginning within 10
days and continuing through sum-
mer months.
SINGER TO GREY
Federal to Dissolve
JULES B. SINGER, major stock-
holder and vice president of Fed-
eral Adv., New York, joins Grey
Adv., New York, as vice president
and member of
the executive
group, effective
June 1, it has
been announced.
Federal Adv.
meanwhile will
dissolve before
that date. Gordon
E. Hyde, presi-
dent, and about
half of the Fed-
eral employes
have joined DArcy Adv. [B#T,
April 21].
Mr. Singer, who handled The
American Safety Razor Corp., Gem
Razor and Blade and Every Ready
Shaving Brush divisions, and Doe-
skin Inc., will bring the first ac-
count to Grey Adv. with him. The
decision as to which agency will
handle Doeskin is still pending but
is expected to be announced soon.
Mr. Singer
Names Emil Mogul
RAYCO Mfg. Co., Paterson, N. J.
(automobile seat cover manufac-
turer), has named Emil Mogul Co.,
New York, as its advertising
agency. A budget of over $500,000
will be allocated for the rest of
1952. Radio, television and news-
papers in key cities are currently
being used in a copy and media test.
Leaves FC&B Post
J. HUGH E. DAVIS, vice president
and director of Foote, Cone & Bel-
ding, Chicago, joins Oakes & Co.,
Chicago hardware brokerage firm,
today (Monday) in a general exec-
utive capacity to assist President
L. L. Oakes. Mr. Davis was with
FC&B eight years, joining the com-
pany as account executive on Pep-
sodent in 1944. Two years later
he was elected executive vice pres-
ident. During the past six years,
he has handled much of the radio
and television business, working
with such accounts as Hallmark
cards, Toni Co., Armour, Interna-
tional Cellucotton products, Frigid-
aire and Libby, McNeill & Libby.
His work will be divided among
several directors.
ANTELL BUYS
MGM Programs on MBS
CHARLES ANTELL Inc. last week
undertook sponsorship of three
hours of nighttime programs a
week on MBS, with an additional
two and a half hours of morning
programs slated to start under its
sponsorship today [B«T, March
31].
For its hair preparations, the
company is sponsoring all of the
MGM Radio Attractions programs
which Mutual has offered to net-
work advertisers, with the contract
to run until these programs go off
the air for a summer hiatus on
June 28.
Starting today (Monday), Antell
also is sponsoring two quarter-hour
strips a day, from 9:30-9:45 a.m.
and 9:45-10 a.m., Monday through
Friday, also on behalf of its hair
preparations. Agency is Television
Production Assoc., New York and
Baltimore.
It could not yet be determined, as
of late last week, how many Mutual
affiliates were carrying the Antell
business. At gross rates for the
complete network, billings on the
entire package would approximate
$80,000 a week, network spokesmen
estimated.
ETC ORDER MODIFIED
Singles Out Tobacco Firm
AN ORDER by the Federal Trade
Commission citing allegedly false
advertising claims by American
Tobacco Co. for Lucky Strike
cigarettes has been modified to
exclude the firm's advertising
agency and others as party respon-
dents.
The FTC announced last Tuesday
that the order will be directed solely
at American Tobacco in accordance
with a stipulation filed in the U. S.
Circuit Court of Appeals, Chicago.
Company had asked the court to
review the order but the petition
was dismissed' per the stipulation.
FTC's action in excluding the
company's "officers, representa-
tives, agents and employes" fol-
lowed that of a similar case involv-
ing R. J. Reynolds Tobacco Co.
(Camel cigarettes). The same court
had ruled the commission has no
authority to cite unnamed indi-
viduals without appropriate evi-
dence [B*T, Feb. 11].
The advertising agency was not
involved in any proceedings or
identified in the complaint or order,
an FTC spokesman said. Nor were
any respondents named as such.
Current agency for Luckv Strike is
BBDO, New York.
Liquinet Plans
LIQUINET Corp., Chicago (hair
preparation), has named Sherwin
Robert Rodgers Agency to handle
its advertising. Television will
probably be used and radio is being
considered. Mr. Rodgers is account
executive.
Page 24 • April 28, 1952
BROADCASTING • Telecasting
POLITICAL LIBEL Broadcaster Relief Urged at Hill Hearing
THE BROADCASTER needs im-
mediate protection from liability
that he is in danger of incurring
when his station airs a political
talk.
This was emphasized before the
Senate Subcommittee on Privileges
and Elections last Thursday as it
wound up its second and presum-
ably final day of hearings on the
radio-TV aspect in political cam-
paign expenditures [B»T, April
21].
The subcommittee is looking into
ways of streamlining election laws,
including lifting of ceilings placed
on the candidate or the party ex-
penditure in a political campaign.
At the hearing's conclusion,
Chairman Guy M. Gillette (D-
Iowa) and Sen. Thomas C. Pfen-
ning Jr. (D-Mo.) agreed with
NARTB President Harold E. Fel-
lows that the broadcaster is des-
perately in need of temporary legis-
lation tailored for this election year.
Mr. Fellows noted that it would
clear the decks for the broadcaster,
who at the moment is concerned
with an obligation to give equal
opportunity to candidates, can not
censor what the candidate might
say, and yet can be held liable for
what may be said.
Chairman Gillette thought this
was "an intolerable situation. . . .
It's becoming more so by a tendency
of speakers to indulge in inflam-
matory and scurrilous attack."
Hennings Appointed
He appointed Sen. Hennings to
head an investigation into what
corrective legislation may be neces-
sary to place both communications
and printing media on the same par
in regard to handling of defamatory
political speeches.
Neither Mr. Fellows nor Col.
William A. Roberts, of Roberts &
Mclnnis, who represents the Du-
Mont Television Network, thought
it practical for a network to set
aside time periods for political
broadcasts only. Such a sugges-
tion had been made a fortnight ago
by subcommittee members.
Col. Roberts outlined the high
costs of choice time periods on net-
works which are faced with the
problems of clearing time with affil-
iates. Arrangements by networks
must be made well in advance, he
cautioned. But few candidates
know until well nigh broadcast time
just how much money they are
going to spend, for what time and
on how many stations, he explained.
He noted that the candidate is
usually unable to tell just when his
campaign may be getting "hot" — a
time when he would need broadcast
facilities — nor when it may cool —
a time when he would be inclined
toward cancelling commitments.
The well-financed party or candi-
date got in for some attention by
Col. Roberts, who noted that the
party that can buy the network
with most prime affiliates gets the
most coverage at the least per
capita cost.
Another indeterminable factor is
"bidding" by networks for time
where cable availabilities are lim-
ited, the DuMont attorney said.
The network which has control of
"legs" on the cable gets the ad-
vantage and "the candidate is at
a disadvantage," he said.
This points up, he said, that a
network must be rich enough to
sustain time for political broad-
casts or must be able to get spon-
sorship. He said it would be im-
practical to set up a "straight
jacket" over campaign expendi-
tures— since an expensive cam-
paign would have to be "supported
with somebody's money."
DuMont tried so-called "block"
prime time periods but it didn't
work out satisfactorily, because (1)
if time is given to one candidate it
must be given to another, and (2)
demand did not always come from
the same people for the same
period. Mr. Fellows agreed with
this analysis, particularly in the
local contest.
Also coming under attack by
both Col. Roberts and the Senators
present at the hearing was the ra-
PRESIDENT TRUMAN last
Thursday disclaimed the inference
that he believes he has power to
seize newspapers as well as radio
stations.
The seizure threat had been made
April 17 during a joint news con-
ference with White House corre-
spondents and members of the
American Society of Newspaper
Editors [B«T, April 21]. It fol-
lowed a question by Col. J. Hale
Steinman, co-publisher of the Stein-
man newspapers and co-owner of
the Steinman radio and TV stations
in Pennsylvania and Delaware.
At that time Col. Steinman had
asked the President if he felt he
could seize newspapers and radio
stations, having already seized steel
mills. The President had replied
that under certain circumstances
the President must act in the best
interest of the country.
The statement led to widespread
comment, mostly dealing with a
new danger to freedom of expres-
sion. It led the American News-
paper Publishers Assn. to condemn
the apparent threat to basic lib-
erties (see ANPA story page 23).
At his April 24 news conference,
the President denounced as a lot of
hooey any idea that he believes he
could seize newspapers and radio
stations in an emergency. Asked
if he had by statement or implica-
tion said he had any intention of
seizing press and radio, Mr. Tru-
man replied with a flat denial. In
his April 17 statement, he said, he
was speaking of the welfare of the
country which is at stake in the
dio or TV forum program. Im-
plication was that it could be
manipulated or rigged in favor of
one political participant as against
another. But all agreed that the
forum device was more effective
than a "political campaign speech
bought outright by the candidate or
his party.
The libel dilemma has become so
important in the broadcast in-
dustry, Mr. Fellows said, that "a
majority of stations are scared to
death of political broadcasts" be-
cause they might face libel suits
for candidates' remarks.
Mr. Fellows said that a bill of-
fering immediate relief for the
broadcaster is that introduced in
the House by Rep. Walt Horan
(R-Wash.). The bill (HR 7062)
would free the broadcaster from
liability for material over which he
has no control.
The NARTB president said his
organization believed adoption of
the measure "will make broadcast-
ers in many states more ready to
accept political broadcasts and to
accept them at the usual rates of
sponsored time." Thus the sub-
committee's objective of "a more
steel strike. He added that the
President actually has very great
and inherent powers to meet a na-
tional emergency, but cannot tell
what he is going to do until an
emergency arises.
In congressional comment, Rep.
George H. Bender (R-Ohio) said
that the President's April 21 state-
ment shows "he obviously has be-
come aware of the apprehension
throughout the country" created by
ANPA Would Fight
DESPITE the President's as-
sertion of Thursday morning
that he had no intention of
seizing broadcasting or the
press, the American News-
paper Publishers Assn.
Thursday night passed a siz-
zling resolution to "resist
and defeat any attempted
seizure by any President of
the United States of the
press or any member of the
press."
The ANPA resolution was
introduced by Maj. Gen. Ju-
lius Ochs Adler, general man-
ager of the New York Times,
which owns WQXR-AM-FM
New York. Only four dis-
senting votes were cast, one
of them by Mrs. Dorothy
Schiff, owner of KLAC-AM-
TV Los Angeles and pub-
lisher of the New York Post,
who said she considered the
President's original remark
on the subject "facetious."
informed electorate" would be
served, he said. At present, the
Horan legislation pends before the
House Interstate & Foreign Com-
merce Committee. Hearings have
not been scheduled as yet.
Possibility of reserving time in
advance for political campaigns,
Mr. Fellows said, is more feasible
in national campaigns than on the
local level — he pointed to difficulty
in forecasting advance program re-
quirements, issues or personalities
with demands for broadcast time
varying as the campaign pro-
gresses.
He reminded the subcommittee
that NARTB through its member-
ship is promoting proper registra-
tion by eligible voters, to be fol-
lowed by a "get out the vote" cam-
paign before and on election day
and calling on Congress to pass
legislation to provide for a national
election-day half holiday.
Majority of the stations in the
nation charge the same rate for
political time as they charge for
regular sponsored time, with those
stations charging special rates
doing so because of increased ex-
(Continued on -page 92)
the April 17 comment. Rep. Bender
has introduced a resolution seeking
impeachment of the President.
Fear that President Truman's
government information policy,
adopted last Sept. 24, was a threat
to freedom of information and a
form of censorship, continued last
week to disturb editors and re-
porters.
On the other hand, Edward J.
Trapnell, executive secretary of the
Interdepartmental Subcommittee
on Internal Security, said his agency
requires federal agencies to prove
that news they withhold would hurt
national security. He said only one
complaint had been received since
his agency was set up Jan. 12. It
came from Fairchild Publications
and involved refusal by the Office
of Price Stabilization to make avail-
able the minutes of industry ad-
visory group meetings. Mr. Trap-
nell said he believed all information
about the government must be "free
and open" unless it would help the
enemy and said the OPS had been
overruled in its secrecy attempt.
Resolution proposing a Senate
investigation to learn if censorship
"is depriving the public of infor-
mation to which it is entitled" was
introduced Thursday by Sen. Blair
Moody (D-Mich.), ex-newspaper-
man and radio commentator.
Sen. Moody proposed the Senate
Committee on Government Opera-
tions name a subcommittee to study
government information activities
and effect of President Truman's
security order. An advisory council
of newsmen would be authorized.
SEIZURE POWER D™'
BROADCASTING • Telecasting
April 28, 1952 • Page 25
AP MEMBERSHIP
Full Status For
Radio, TV Argued
FULL membership of radio and TV stations in the Associated Press
was a debated subject at the annual AP membership meeting held in
New York Monday. However, no definite decision was reached.
California AP members had resolved the previous week, it was dis-
closed, that stations be given regu- *- ■
lar instead of associate member-
ship since many were fulfilling the
board requirement of supplying as
well as receiving news service, and
that radio members be allotted a
special representative on the board.
Annual board report, issued at
the meeting and prepared by AP
General Manager Frank J. Starzel,
had indicated that news-supplying
stations had increased to 537 dur-
ing 1951, of which 239 outlets were
located in communities where there
are no newspaper AP members
[B«T, April 14]. Association
President Robert McLean further
reported that two stations had de-
clined membership until radio is
represented on the board and sta-
tions have voting privileges.
One objection to radio member-
ship was raised by C. E. Palmer,
head of The Texarkana (Ark.-Tex.)
Gazette and News and owner of
KCMC-AM-FM Texarkana, who
said that, although he owns sta-
tions, he believes the AP could
make no greater mistake than by
accepting them as full members.
"The number of newspapers is
decreasing and the number of radio
stations is increasing," he was
quoted as saying, "and we would
wind up with a radio organiza-
tion."
The AP president reported that
radio stations could not be accepted
as full members by the board with-
out a change in by-laws and that
the association officers were hesi-
tating until the best interests of
the AP are known. The report, in
fact, had said, "the board author-
ized the general manager to invite
a group of news representatives
of radio stations to meet with him
to explore all matters that might
contribute to the continuing im-
provement of the news report of
the Associated Press."
Lauded Member Stations
Commending member radio sta-
tions for their aid in supplying
news, the report also noted that
some outlets provide news on a
regular basis, some supply tips on
fast-breaking events, and some
cover news during hours when local
newspaper members do not operate,
notably important, it was said,
for weekend coverage. The as-
sociate member radio stations were
cited also as broadening the AP
reach particularly for state news.
Radio stations mentioned in-
dividually for outstanding coopera-
tion were KWIK Pocatello, Ida.,
which furnished 408 news stories
used in the report; WD AY Fargo,
N. D., which supplied 236; WWCA
Gary, Ind., 217; WAVE Louis-
ville, 150, and KDIX Dickinson,
N. D., 119.
Election of AP officers resulted
in the renaming of Mr. McLean of
The Philadelphia Bulletin as presi-
dent, a post he has held since 1938.
Harold A. Fitzgerald of The Pontiac
(Mich.) Daily Press was re-elected
first vice president, and Clarence
B. Hanson Jr. of The Birmingham
(Ala.) Sunday News was named
second vice president. Lloyd Strat-
ton and Robert Booth were re-
turned to their offices of secretary
and treasurer, respectively.
Four new board members were
named: John R. Reitemeyer, Hart-
ford (Conn.) Courant; Richard W.
Clarke, New York Daily News; W.
H. Cowles, Spokane (Wash.)
Spokesman-Review, and Nathaniel
R. Howard, Cleveland (Ohio)
News. Two board members re-
elected were Benjamin M. McKel-
way of The Washington Star and
Raymond L. Spangler of Redwood
City (Calif.) Tribune.
Retiring directors are J. R. Know-
land, Oakland (Calif.) Tribune;
Paul Bellamy, Cleveland (Ohio)
Plain Dealer; Arthur Hays Sulz-
berger, New York Times, and
James E. Chappel, Birmingham
(Ala.) News.
Guest speaker at the AP annual
luncheon was Gen. Alfred M.
Gruenther, chief of staff to Gen.
Eisenhower at SHAPE headquar-
ters.
STROMBERG-CARLSON
Station Sales, Earnings Up
BROADCASTING division of the
Stromberg-Carlson Co. continues
to increase overall sales and net
earnings and "is now paying off
handsomely," President R. C. Tait
said in reporting on WHAM,
WHFM (FM) and WHAM-TV
Rochester at the company's annual
stockholders' meeting Wednesday.
Stromberg-Carlson overall sales
for the first quarter of this year
were listed as $9,000,809, an in-
crease of about 10% over the com-
parable period last year. First
quarter earnings amounted to
$248,191 or 65 cents a share on
common stock, as compared to
$243,113 or 63 cents a share for
the same 1951 period.
Identifying the radio-TV situa-
tion as "still not good," Mr. Tait
reported it as "far better" than it
was at the corresponding time last
year. A better fall market is antic-
ipated by the company, with extra
impetus expected from lifting of
the TV freeze as well as public in-
terest to be aroused by TV cover-
age of national elections. Strom-
berg-Carlson finished inventories,
like those of its distributors and
dealers, were reported as much
lower.
Story on radio-TV aspects of
ANPA Convention on page 23
WHEN Tighe Woods, director of rent stabilization, Washington, visited
Kansas, he was interviewed by newsmen of KCMO Kansas City, Mo. Shown
during interview are (I to r) Larry Whyte, KCMO; Mr. Woods; Harold Mack,
KCMO, and Jim Monroe, KCMO news director.
INS' EXPANSION
Annual Report
Outlines
INTERNATIONAL News Service has added 201 new clients in the past
12 months, "a banner year for INS and the greatest overall growth scored
in any similar period," Seymour Berkson, INS general manager, said
last week in his annual report to business executives of the news agency,
in New York for the ANPA meet- ★
mgs.
With the addition of these new
subscribers, Mr. Berkson noted,
INS services now reach more than
2,700 outlets throughout the world,
including radio and TV stations,
newspapers, magazines and others.
Citing the progress of the INS-
Telenews newsreel, photo and wire
coverage for television, he said:
"We hold the dominant position as
purveyor of newsreels and related
news material for TV stations. Our
TV coverage now reaches 81% of
the nation's TV markets."
Recalling that INS and its news-
reel associate, Telenews Produc-
tions, have held the top position in
the TV news field since 1948, Mr.
Berkson reported that "last July,
INS inaugurated a new wire serv-
ice for TV stations, tied in with the
INS-Telenews daily newsreel film
service. Together, the wire and
newsreel film provided the first
complete basic news service for
television.
Scripts With Film
"The new teletype circuit trans-
mits up-to-the-minute scripts for
use with the newsreel film, giving
it the impact of late pertinent news
developments. It also provides
summaries of the latest news to
round out complete 15-minute news-
casts for voice-casting by the local
commentator on TV."
Mr. Berkson lauded Herbert
Scheftel, Telenews president, "for
his great vision and pioneering
foresight which have played such
an important part in launching and
propelling the joint TV enterprise
of Telenews and INS."
Attributing INS growth during
the last year to a growing desire
for "improved coverage of the news
— and the news behind the news,"
Mr. Berkson said that in keeping
with this "stimulating global ex-
pansion and increased demand for
our news products, INS has stead-
ily expanded and improved its
news-gathering facilities.
"We have inaugurated a variety
of new techniques of interpretive
reporting designed to provide a
background and significance of
complex news events at home and
abroad. We have also launched a
highly successful new department
called "For Better Living" which
furnishes a steady flow of special
items and articles of particular
value to the typical American fam-
ily, including food and household
hints, home economics, mental hy-
giene, public health guidance, etc.
"In line with a policy of long
standing, INS has continued to im-
plement its regular news report
with important news-features and
circulation-building columnists. Of
course, our great advantage in this
respect is that we have under the
INS banner some of the greatest
writers and reporters of our time.
This has enabled us to deliver to
our clients not only distinctive cov-
erage of world news but dramatic,
exclusive feature material of prime
public service interest and reader
appeal."
International News Photos, INS'
photo affiliate, has one of the most
modern news photo plants in the
world in its New York headquar-
ters, recently completed at a cost
of many thousands of dollars, Mr.
Berkson said, adding: "INS is now
in its 40th consecutive year of daily
operation and it is still setting the
pace for enterprise in the news
photo field."
INP's Speedphoto Division,
launched in 1950 for the transmis-
sion of police data by law enforce-
ment agencies, now serves 24 city,
state and federal organizations, in-
cluding the FBI, Mr. Berkson re-
ported. He said that the Speed-
photo Transceiver developed by
INP technicians especially for this
use, was praised by the Interna-
tional Assn. for Identification as
"the greatest advance in police
communication since the advent of
the teletype."
Page 26 • April 28, 1952
BROADCASTING • Telecasting
FLOOD FUNDS Ad Council' fr»dio-TV Aid Red Cross in Emergency
ADVERTISING Council has en-
listed the support of radio and
television to help the Red Cross
raise emergency funds to speed re-
habilitation in the flooded Mid-
west.
Project was initiated by a tele-
gram from E. Roland Harriman,
American National Red Cross pres-
ident, to all network presidents and
to the Advertising Council. The
wire outlined extent of the damage
and the needs of Red Cross to aid
flood victims.
Radio and TV networks respond-
ed immediately with pleas by me-
dia stars and by special announce-
ments.
To spur emergency appeals, the
Red Cross through the Advertising
Council released 150 one-minute
trailers and 150 sets of four flip
cards for TV networks and indi-
vidual stations.
Listed by the Red Cross as out-
standing examples of cooperation
were the April 16 CBS Radio
broadcast by James T. Nicholson,
Red Cross executive vice president,
who discussed his tour of flooded
regions and the April 17 John Ed-
wards news broadcast on ABC
radio.
Another programming highlight
listed by Red Cross was its evacu-
ation episode filmed in and around
Omaha by We the People and tele-
cast over NBC April 23.
Many Reports Received
Further reports of individual
station efforts [B*T, April 21],
the following have been received at
deadline by Broadcasting • Tele-
casting.
KMTV (TV) WOW (TV) KBON
KOIL KFAB KOWH, all Omaha
outlets and KSWI Council Bluffs
reported their coverage as follows :
KMTV (TV) issued flood reports
on three regular daily newscasts,
adding two extra shows per day.
Two still-picture crews worked
with four motion picture and TV
camera crews at the Civil Defense
station where dikes were weakest,
at the bridge connecting the two
cities, at the public power plant
where there was danger of a flood-
out, in Council Bluffs and in the air
above the flood scene.
The station fed three remotes
with Douglas Edwards to the CBS-
TV network, and shot film for use
on Edward R. Murrow's Omaha
story feature on his See It Now
telecast April 20.
WOW-TV sent out camera crews
to shoot movie film and used most
of its news time on three daily
shows to air flood reports. The sta-
tion set up a remote relay system
from the top of the city's tallest
downtown building, and made feeds
to NBC-TV for Today, as well as
for local shows.
KBON broadcast flood bulletins
from three remote units. Most reg-
ular newscasts concentrated on
flood news. KOIL spotted taped-
interviews throughout its round-
the-clock schedule, working closely
with the sheriff's office.
KFAB foresaw the flood danger
and began its reporting from the
day the snow-swollen waters began
their threat in Montana. At the
flood's height, KFAB fed three
stations and CBS Radio network
at one time. When not on the air
or sleeping, KFAB staffers aided
the Red Cross and Salvation Army.
The station also set up a temporary
studio at Council Bluffs.
KOWN, an independent day-
timer, went on the air 24 hours
daily with special FCC permission,
using tape interviews and live re-
motes to bring its listeners flood
coverage. KSWI, another inde-
pendent located across the river in
Council Bluffs, maintained a broad-
casting crew at the Mayor's office
and fed news bulletins continually.
Staff at the station was doubled to
meet the emergency. KSWI reports
that station's request for volunteer
help brought people from within a
radius of more than 70 miles.
Seven news and special events
men from KMA Shenandoah, Iowa,
reported flood conditions in a large
non-metropolitan area not serviced
by local radio stations or newspa-
pers, station reports. Night and
day warning system for residents
of the stricken area was maintained
by the station.
KELO Sioux Falls, S. D., news
personnel spent April 4-6 on 24-
hour duty during an overflow of the
Big Sioux River to give descriptions
of the scene and interviews on tape
recorders, alert flood - threatened
residents and relay instructions
from the Red Cross and other
agencies. In the following flood of
the Missouri River, KELO news-
UP'S GROWTH
Reported at N. Y.
Annual Meeting
UNITED PRESS is now serving more newspapers, more radio stations
and more TV stations than at any time since its founding in 1907, Jack
Bisco, UP vice president and business manager, stated last week at
the annual meeting of UP executives, held in New York in conjunction
with the ANPA convention. *
An increase of 61 in the number
of UP newspaper, radio and TV
clients during the past year
brings the total to 3,533, Mr. Bisco
said, with about 300 additional
special clients, 200 ships served by
the UP subsidiary, Ocean News,
and hundreds of foreign stations
and papers getting up dispatches
indirectly through their local news
agencies.
"The new method of news dis-
tribution which has had its greatest
development in the past year is
the production of a daily news-
film for television," Mr. Bisco
stated. "This new live pictorial
coverage of the news has just been
well launched. By present stan-
dards, the cameramen and the
newsmen who create this service
are doing a remarkable job. Yet
we are only at the beginning of
this art. In time to come we ex-
pect to bring the TV screen and
the spontaneous news event closer
and closer together."
Earl J. Johnson, vice president
and general news manager, noted
that "the recent addition of a coast-
to-coast news service for television
[United Press Movietone News]
and the acquisition of a newspic-
ture service for newspapers [Acme
newspictures, purchased Jan. 1
from NEA] means that we are now
supplying the basic ingredients —
news, still pictures and sound-
tracked film — for every news me-
dium that exists."
Pointing out that the "brisk vol-
leying of ideas and viewpoints"
among the various branches of UP
service "enriches them all," Mr.
Johnson said that this is now seen
daily in major news centers. "At
the national conventions this sum-
mer our news editors, still picture
cameramen, writers for radio, UP
Movietone camera crews and even
those dispatching teletypesetter
tape to newspapers will all operate
from one headquarters in Chicago's
Ampitheater."
LeRoy Keller, vice president and
general sales manager, reported
that UP now serves 51 of the 108
U.S. TV stations, up from 37 a
year ago, including UP news serv-
ice, newspictures and UP Movietone
News.
Commenting on UP Movietone
News, joint venture of UP and
20th Century-Fox Movietone, UP
television manager William C.
Payette said that this service was
begun last October with seven
clients, now has 25 — 23 in this
country, one each in Cuba and
Mexico. He estimated that UP's
daily TV news film footage — aver-
aging between 600 and 800 feet,
16mm, five days a week, enough
for three quarter-hour news shows
a day — is twice that of any other
service.
Leased Wire For TV
In addition, he said, "UP op-
erates a leased wire teletype net-
work expressly for television. This
assures stations of the latest pos-
sible developments in any story
they are presenting. A second ad-
vantage is UP's way of delivering
film news story by story. Each
take of film is sent out as soon
as processed. We do not wait to
combine stories on a reel. This
makes for the greatest possible
speed."
Mr. Payette reported that a new
film-processing center in Washing-
ton has been added to the original
ROADCASTING • Telecasting
men described the scene from the
air, made three network feeds April
11 and participated in a special
NBC flood program April 14 [B«T,
April 21].
KCOM Sioux City, Iowa, carried
an exclusive broadcast in its region
of the talk by President Truman
from Offut Air Force Base, Omaha,
during the President's aerial tour
of the flood area. The station broad-
cast from the scene a story of the
rescue of 37 persons in Woodbury
County, Iowa, and halted by radio
a perilous rescue mission for a
pilot who crash-landed safely.
KCOM was forced to build a dike
to save its transmitter and broad-
cast continuous flood information
and messages for 34-hour period.
Sylvania Offer
Sylvania Electric Products offered
last week to test and repackage
tubes for its midwestern dealers
and distributors whose stocks were
affected by floods, with new cartons
and sleeves for water-soaked tube
stocks supplied free.
A 30-hour appeal beginning April
16 by WKRC-AM-FM-TV Cincin-
nati sent 50 tons of flood relief
supplies and more than $3,000 to
the adopted city of South Sioux
City, Neb., one of the flood's hard-
est hit communities.
Station personnel flew by char-
tered plane to the flood scene and
returned with pictures, reports,
taped interviews and movies for
Cincinnati airing.
WPTR Albany, N. Y., reported
coverage of the flood as in two
previous disasters, including two-
way "beep" telephone recorded in-
terviews with News Editor Carl
(Continued on page 93)
one in New York and that a third
one will be opened in Chicago in
July to develop and print the film
taken by the ten UP Movietone
News cameramen who are to cover
the conventions for the service's
TV station clients.
Reporting on the foreign situa-
tion, Joseph L. Jones, UP vice pres-
ident and foreign manager, said
that Japan's ten new commercial
radio stations now get UP news.
UP's Latin American subscribers
now total 338 newspapers and radio
stations, he said.
To circumvent the censorship im-
posed in Russia and the Soviet
satellite countries, UP "maintains
departments in Vienna, Frankfurt
and London, manned by translators
and editors, who monitor the radio-
casts and comb the newspapers of
the countries to which we are de-
nied reportorial access," Mr. John-
son said. "Careful study of the
press and radio of these countries
frequently is a surprisingly useful
source of information."
April 28, 1952 • Page 27
THANKS to television, an estimat-
ed five million Americans saw at
12:30 p.m. last Tuesday the first
public explosion of an atom bomb,
dropped by an Air Force plane over
the desert land of Yucca Flat, near
Las Vegas, Nev.
Without the aid of the special
dark glasses worn by newsmen and
other spectators gathered at "News
Knob," a mere 10 miles from the
blast point, the home audience
heard the call of "bomb away,"
listened to the counting of the sec-
onds and saw the flash that, for a
few seconds, blackened TV screens
with a dark penumbra around the
central point of light that was the
blast.
Like the TV engineers and con-
struction men who performed a
modern miracle in erecting a chain
of mountain top relay towers to Los
Angeles and AT&T's permanent
radio relay system for cross-coun-
try transmission, the home viewers
sweated out the minutes preceding
the blast, when the pictures alter-
nately disintegrated and became
whole again.
The "bomb away" signal, clearly
heard over the sound circuit, was
illustrated on the country's TV
screen by what might have been an
abstract artist's portrayal of atomic
warfare's horrors. Succeeding sec-
onds intensified the anxiety. Then,
a scant quarter-minute before the
blast, the scene appeared with bet-
ter clarity which held through the
historic moment.
The picture of the atomic explo-
sion itself was picked up by a TV
camera atop Mt. Charleston, 9,000-
foot peak about 40 miles from the
blast site. The brilliant flash of
atomic energy momentarily black-
ened the $1,500 camera tube, but
did not destroy it, and a few min-
utes later the same camera covered
for home viewers the atomic mush-
room cloud as it rose into the sky.
As soon as the flash was over,
cameras at "News Knob" were
brought into play for closer inspec-
tion of the target area as the radio-
logical trucks went in to check the
area's atomic "heat" and the infan-
trymen and paratroopers prepared
to follow up the bomb as soon as
the ground was safe.
| Grant Holcomb, on Mt. Charles-
ton, and Fred Henry, at Yucca
<* 9 <±
The instant of the blast
a mushroom rises . .
the dust below
Program: First public atomic
bomb explosion: on NBC-TV
and CBS-TV, and non-network
TV affiliates, taped broadcasts
by radio networks TV news-
reel coverage; Tuesday, 9-10
a.m. (PST); from Yucca Flat,
Las Vegas, Nev.
Technical Supervisor: Klaus
Landsberg, KTLA (TV) Los
Angeles; arrangements by
Television Broadcasters of
Southern California.
Facilities: Pooled by seven Los
Angeles TV stations.
Commentary: By Grant Hol-
comb, KNXT (TV); Fred
Henry, KLAC-TV; Gil Martyn,
KTLA (TV) Los Angeles.
Page 28 • April 28, 1952
. . . and a cloud rises.
Flat, announced the hour-long tele-
cast, from 9 a.m. to 10 a.m. Pacific
time (noon to 1 p.m. EST). The
pooled program was carried by both
the NBC and CBS TV networks,
which also fed it to a number of
non-affiliates such as WOR-TV New
York. NBC also had newsreel films
of the event on the air in a special
late evening program starting at
11:15 p.m. EST, Tuesday.
The spectacular success of the
telecast was due, in no small meas-
ure, to the efforts of all seven Los
Angeles TV stations (KECA-TV
KNBH (TV) KTLA (TV) KLAC-
TV KNXT (TV) KTTV (TV)
KHJ-TV) which pooled resources,
including manpower and equip-
ment.
In an arrangement worked out
by the Television Broadcasters of
Southern California, Klaus Lands-
berg, vice-president and general
manager KTLA, set up the tech-
nical facilities and completely su-
pervised operations which networks
accepted.
A special relay system, parts of
which were flown into mountain
tops by helicopter, were set up be-
tween bomb site at Yucca Flat and
the stations' transmitters on Mt.
Wilson overlooking Pasadena. The
system had the longest relay points
ever attempted in TV, two of them
being 140 miles apart.
The "shot point" was covered by
six TV cameras. Four were ap-
proximately 11 miles distant and
two 40 miles from blast. Gener-
ators on four closest cameras
burned out just prior to explosion,
thus necessitating use of one of the
other two for actual blast.
Immediately following detona-
tion, lenses of the other cameras
by then in working order, were un-
capped to photograph and telecast
clouds from blast and whatever
else followed. Actual explosion,
however, was covered by only one
camera in case tube, burned out.
All types of lenses, from 50 milli-
meter to 40 inches in size, including
zoomars, were used.
Engineers Flown Food
Four pairs of engineers, with
food flown to them by helicopter,
camped atop the various snow-
capped mountain relay points for
several days prior to the explosion,
guarding equipment to keep it in
condition for moment's use.
Commentators for test, selected
on pool basis, included aside from
Mr. Holcomb, KNXT newscaster,
and Mr. Henry, KLAC-TV program
and special events director, Gil
Martyn, KTLA newscaster, who
handled audio narration for TV
film coverage. Bob Ellison's KTTV
newsreel crew, filming detonation
for pool telecast, rushed . reels to
Los Angeles by jet plane for quick
developing and release to stations
that same evening.
Plans for live radio coverage of
the explosion were hampered by the
inability of Pacific Telephone &
Telegraph Co. to connect its radio
network circuits with the special
Signal Corps communications hook-
up from "News Knob." NBC radio
picked up the TV sound channel
voice description of the dropping
and explosion of the bomb, 12:28-
12:33 p.m., preceded and followed
by commentary from W. W. Chap-
lin, who was watching the TV pic-
ture of the event in a New York
studio. Merrill Mueller at 1:30-1:45
p.m. broadcast a report of the bomb
explosion utilizing taped excerpts
of the earlier broadcast on NBC
radio and at 2:15-2:30 p.m. NBC
broadcast a special tape repeat of
its noontime program.
MBS did a special advance pro-
gram, midnight to 12:15 a.m., with
Maj. George Fielding Eliot describ-
ing preparations for the atomic ex-
periment. At 6:15-6:30 p.m., MBS
broadcast a description of the
actual blast, which was repeated on
Mutual Newsreel, 7:45-7:55 p.m.
Dallas Townsend, CBS Radio spe-
cial events man, taped his eye-wit-
ness description of the blast, which
was broadcast from Las Vegas on
the network, 4:15-4:30 p.m. Lowell
Thomas, also an on-the-scene ob-
server, did his 6:45-7 p.m. CBS
Radio broadcast from Las Vegas.
ABC radio broadcast a taped de-
scription of the bomb blast at 4:45-
5 p.m.
Another TV atomic first was
scheduled for yesterday (Sunday)
at 1:30 p.m. when American Inven-
tory, American Medical Assn. series
on NBC-TV, was to originate at
Brookhaven National Lab. atomic
energy plant at Upton, Long Island.
Telecast, done "live" from the medi-
cal division of the laboratory, was
designed to show the use of radio-
active isotopes in medicine.
LOYALTY PLAQUES
VFW Honors Radio-TV Shows
SIX loyalty award plaques for
"commendable public service" were
announced for radio and television
programs last week, with the
awards to be made for the first
time this year by the Veterans of
Foreign Wars in conjunction with
their Loyalty Day Celebrations
May 1.
Tales of Tomorrow on ABC- TV. pro-
duced by Foley & Gordon and scon-
sored by Jacques Kreisler Mfg. Corp.
through Hirshon-Garfield and by C. H.
Masland, through Anderson & Cairns.
Award for helping to broaden knowl-
edge and understanding of modern
science.
Forward America, World Broadcast-
ing System series produced by Herbert
Gordon and currently playing in 476
markets. Honored for instilling a
deeper pride in the American heritage.
Sunrise Serenade, WOK New York,
produced by Bill Taylor, sponsored by
Junex and Radio Bargain Guild through
Harold Kay, by Littleton Stamp Co.
through Schwab & Beatty; and — once
weekly by ideal film, through Ted
Nelson Assoc. Cited for building un-
derstanding of American way of life
through music, news and prayers.
Life Can Be Beautiful, NBC radio,
produced by Art Richards, sponsored
by Procter & Gamble through Benton
& Bowles. Honored for showing true
picture of American Life, based on
fair play, mutual respect and under-
standing.
Perry .Mason, CBS Radio, produced
by Carl Eastman, sponsored by Procter
& Gamble through Benton & Bowles.
Awarded for depicting problems menac-
ing the nation and showing how citi-
zens can combat them.
Magic Cottage, WABD (TV) New
York, key station of DuMont network,
producer of the program which is spon-
sored Mondays by Good Humor through
Grey Adv. Honored for instilling in
children an appreciation of the basic
American principles of truth, un-
selfishness and mutual respect.
Stuart K. MacNiven
STUART K. MacNIVEN, 57, ad-
ministrative assistant to President
James H. S. Ellis, Kudner Agency,
New York, died last Wednesday
in New York after a long illness.
He had been with Kudner for 17
years, beginning at the time the
late Arthur Kudner founded the
agency. Surviving are his wife,
Mrs. Ruth Fitch MacNiven and two
sons, Thomas and Richard.
BROADCASTING • Telecasting
■1
I95I Iowa Radio Audience
Survey reveals important
trends in PROGRAM
PREFERENCES!
I
n comparing Iowa's "best-liked" types of radio pro-
grams in 1951 with those of 1947, 1948, 1949 and
1950, the 1951 Iowa Radio Audience Survey* highlights
several important trends which might well influence your
radio plans.
Here, in capsule form, is the five-year comparison for
16 program types:
The 1951 Survey proves again that WHO continues to be your best
radio approach to the Iowa market. With its 50,000-watt, Clear
Channel voice, its top-grade programming and its enlightened
Public Service attitude, WHO is Iowa's greatest radio outlet —
listened to by more lowans night and day than any other
station in the State.
MEN
1947
Survey
1951
Survey
WOMEN
1947
Survey
1951
Survey
News broadcasts
80.4%
87.1 %
News broadcasts
72.1 %
79.9%
Featured comedians
71.5
62.0
Featured comedians
66.3
57.6
Popular music
39.9
48.5
Popular music
44.7
51.4
Sports broadcasts
38.7
47.4
Audience participation 47.4
49.4
Audience participation 41.7
41.0
Complete drama
43.1
38.4
Market reports
25.2
30.6
Religious music or
Oldtime music
23.2
29.7
devotionals
28.5
28.2
Complete drama
32.7
28.2
Sports broadcasts
16.6
27.4
Variety programs
29.5
20.6
Serial drama
30.5
26.7
Religious music or
Oldtime music
19.5
21.9
devotionals
17.4
18.4
Variety programs
32.3
21.3
Talks, comment
20.5
16.4
Homemaking pro-
Band music (brass)
14.5
15.3
grams
18.2
18.8
Talks on farming
17.0
14.3
Market reports
12.8
16.1
Serial drama
15.2
12.3
Talks, comment
15.0
15.0
Classical music
16.1
9.5
Classical music
20.7
14.6
Homemaking pro-
Band music (brass)
13.2
13.4
grams
4.3
5.4
Talks on farming
8.8
8.3
WIHI®
+/or Iowa PLUS *
Des Moines . . . 50,000 Watts
Col. B. J. Palmer, President
P. A. Loyet, Resident Manager
Note the growing popularity among both men and women
of news and sports broadcasts, popular music, market
reports and oldtime music. And notice the substantial
decline in popularity of featured comedians, complete and
serial drama shows, classical music and variety programs.
In almost every case the trend is consistent, year after year,
indicating a definite pattern rather than a temporary shift
in preference.
You'll find the 1951 Iowa Radio Audience Survey one
of your most valuable reference books. It's packed with
authentic, up-to-date information. It is one of America's
most dependable radio studies. Write us for. your copy,
today! — or ask Free & Peters!
FREE & PETERS, INC.
National Representatives
*The 1951 Iowa Radio Audience Sur-
vey is the fourteenth annual study of
radio listening habits in Iowa. It
was conducted by Dr. F. L. Whan of
Wichita University and his staff. It
is based on personal interviews during
March and April, 1951, with 9,180 Iowa
families — all scientifically selected from
Iowa's cities, towns, villages and
farms, to present a true and accurate
picture of the radio audience in Iowa.
CONVENTIONS
ABC, MBS Set Coverage
EXCLUSIVE services of news and
editorial personnel of Newsweek
magazine in covering political con-
ventions this summer have been
contracted for by ABC network,
Thomas Velotta, network vice pres-
ident supervising the political re-
ports, announced Thursday.
Newsweek editors will present
their own reports, making indi-
vidual as well as panel appearances
on both ABC radio and television
networks during the Republican
and Democratic conclaves, to be
sponsored on the network by the
Admiral Corp. Participating in
what Mr. Velotta described as "the
most comprehensive, colorful and
authoritative coverage of the con-
ventions possible" will be the fol-
lowing:
Ernest K. Lindley, chief of
Newsweek's Washington Bureau
and the news magazine's political
authority; Kenneth Crawford, edi-
tor of national affairs; Chet Shaw,
executive editor; Raymond Moley,
contributing editor who specializes
in political analyses, and Sam
Shaffer and Vera Clay of the
Newsweek Washington Bureau.
Entire news staff for ABC-AM-
TV convention coverage, to include
almost all of the network's top
men and women reporters, com-
mentators and analysts, will be
headed by Paul W. White as man-
aging editor.
Mutual also announced last week
that all its commentators will be in
Chicago as part of the extensive,
special broadcasts emanating from
the convention scene.
Plans and procedures are under
the direction of William H. Fine-
shriber Jr., MBS executive vice
president, with Milton Burgh and
Arthur Feldman, network directors
of news and special events, re-
spectively, working out program
details.
MBS reporters on the conven-
tion floor will use shortwave trans-
mitters as they did in 1944 and
1948. A mobile unit with addi-
tional equipment will be used for
programs just outside the conven-
tion amphitheatre. Installations
are being supervised by Carl
Meyers, MBS chief engineer in the
midwest.
NPA Names Jordan
APPOINTMENT of Paul H.
Jordan as deputy assistant ad-
ministrator for public information
at the National Production Au-
thority was announced by Assistant
Administrator Edward K. Moss.
Mr. Jordan, former regional direc-
tor of the Office of War Informa-
tion, joined NPA in January 1951
as director of its field information
division. He has been serving as
acting deputy administrator for
four months and is responsible for
making information available on
defense production for NPA and
the Dept. of Commerce.
IN APPRECIATION for WFIL Philadelphia's "three decades of broadcast
service," the city's Chamber of Commerce presented an achievement award to
the station. Attending ceremonies were (I to r): Fred Webber, WFIL promo-
tion department; Kenneth W. Stowman, TV sales manager; Louis E. Littlejohn,
chief engineer; Roger W. Clipp, general manager of WFIL-AM-FM-TV; Brig.
Gen. Hugh B. Hester, C. of C. executive director; Col. J. Harry LaBrum,
C. of C. president; Harold Simonds, local sale manager for WFIL; Jack
Steck, manager of programs and production, WFIL-TV, and Jack Schantz,
radio engineering supervisor. Combined experience of WFIL staffers totals
217 years.
AM SPEED-UP
Nearly 100 Applications
Fall in Line I List
SPEEDUP plan for AM processing line, proposed by the FCC two weeks
ago [B»T, April 21], should not raise false hopes in the breasts of AM
applicants eligible for Line I listing, according to FCC sources con-
versant with the plan.
Although the Commission's plan
is based on preferential treatment
for those AM applicants proposing
to bring AM service to a commun-
ity which does not now have a sta-
tion, or to cover areas not now re-
ceiving primary service, nearly half
of the current 200 applications on
the AM processing line would fall
into that category, it was learned.
Thus, if an applicant is No. 100
on the present processing line, he
would become No. 50 on the new
Line I list, it was pointed out.
Commission's plan, which was
given impetus by a number of peti-
tions for some such priority treat-
ment filed during the past six
months [B*T, Jan. 21; Nov. 12,
1951], proposes to set up two proc-
essing lines for AM applications.
Components in Lines
Line I would include applications
proposing first service to cities or
towns, or first service for "white"
areas (i.e., unserved areas). Un-
served area was specified in the
Commission plan as one in which
25% of the territory is not now
getting primary AM service, day or
night.
Line II would include all other
applications — mainly those for sta-
tions in communities already hav-
ing such facilities, or improve-
ments of existing facilities which
would not bring service to unserved
areas. There would be no activity
on Line II applications until Line I
was completed, or current, the plan
proposed.
Commission asked for comments
on plan by May 12.
Most AM applications are con-
sidered simple cases, according to
FCC sources. Therefore, Line I ap-
plications should move along fairly
speedily, it was thought.
In an endeavor to cope with the
avalanche of AM applications filed
with the FCC following the end of
World War II, the Commission es-
tablished a temporary expediting
procedure in 1947. The Commission
refused to accept any application
filed after Feb. 7, and did not re-
open its processing lines to new
applications until after May 1 of
that year. During that three-month
period, the FCC staff was solely
engrossed in processing those ap-
plications on file prior to Feb. 7.
When the Commission's May 1
deadline was reached, it found itself
current on AM application process-
ing.
At one time, several years ago,
the Commission's AM processing
line was divided into two: appli-
cations with simple engineering
problems and those with more com-
plicated engineering factors.
However, for the past year or
more there has been only one
processing line.
One of the problems with the
present processing of AM applica-
tions is the number of times some
applications have to be reprocessed.
Some applications are filed, desig-
nated for hearing, amended out of
hearing, reprocessed, found to in-
involve interference with other
stations and reset for hearing, it
was explained. "It's a regular
merry-go-round," sighed one FCC
attorney who works on AM appli-
cations.
Back in 1950, AM applications
were being processed in 45 to 60
days, it was pointed out. Today it
takes about a year.
The average age of the most re-
cent applications studied in No-
vember 1951 was eight months, in
December nine months, in January
nine months, in February 10
months, in March 10 V2 months.
U.S. AGENCIES
Defense Role Ordered
PRESIDENTIAL executive order
has set in motion wheels of civil
defense activities of federal agen-
cies— including the FCC.
Order issued April 18 requests
each federal agency to prepare
plans for (1) providing its person-
nel and services in the civil defense
program, and (2) maintaining the
"continuity" of its functions "at
the seat of the government and
elsewhere" if needed.
Meaning to the FCC is this, ac-
cording to best information: (1)
FCC is now officially a coordinat-
ing agency respecting the use of
the radio spectrum, (2) use of its
monitoring services by the military
services and other government
agencies is now legalized.
Plans for the continuance of FCC
functions in Washington have been
drawn up, as have specifications in
case of forced government decen-
tralization. Whereabouts of FCC's
location in case it has to move out
of Washington is classified infor-
mation.
Among other activities, the Com-
mission started this week with first
aid instruction for some of its per-
sonnel. They are to be trained as
instructors and will teach other
groups subsequently.
Acting as civil defense coordi-
nator is Harland R. Morris, assist-
ant chief, Accounting System Divi-
sion, Office of the Chief Accountant.
SWG WAGE BOOST
WSB Approves New Contract
INCREASES in minimum rates re-
cently negotiated between Screen
Writers Guild and major film pro-
ducers were approved last Monday
by the Wage Stabilization Board.
Under terms approved, minimum
compensation for writers will be
retroactive to Feb. 26, 1951, effec-
tive date of SWG's eight-year
agreement with the producers.
Weekly minimum salary has been
established at $250, with flat deals
set at $2,000 for pictures budgeted
under $100,000 and $3,000 for those
with budget over that sum.
WQXR BUSINESS
Sales 8% Higher in March
INCREASE in radio time sales in
an upward spring trend was tabu-
lated for WQXR New York last
week by Norman S. McGee, vice
president in charge of sales. He
explained sales were 8% higher
during March of this year than for
the corresponding 1951 period.
The trend has continued through
the first half of April, Mr. McGee
said, with long-term advertisers
returning to the air, new clients
signing, and current advertisers
extending spot campaigns to full
program sponsorship. These ac-
counts are in addition to the new
clients added to WQXR participa-
tion programs designed as weekday
broadcasts for theatres, restaurants
and clubs.
Page 30 • April 28, 1952
BROADCASTING • Telecasting
Election Extra for Station Managers
GALLUP POLL PROGRAM
ON RADIO!
■ A syndicated radio series featuring Dr. George Gallup, Director
of the famous Gallup Poll, interpreting day-by-day opinion trends
on the election and conventions is available on a market-to-market
basis.
■ Five minutes a day, six days a week, starting May 5th for 26
weeks. Recordings on tape or acetate.
■ Will be carried by WCBS New York; WCAU Philadelphia;
WTOP Washington, etc.
■ Wire today for prices and availability in your market.
GEORGE F. FOLEY, JR.
Foley and Gordon, Inc.
9 East 45th Street,
NEW YORK 17, N. Y. a MU 7-5354-7
BROADCASTING • Telecasting
April 28, 1952 • Page 31
JUDITH WALLER, NBC Chicago director of education and public service
(third from I), receives a watch on her 30th anniversary in radio which
coincided with 30th birthday for WMAQ Chicago. Miss Waller was station's
first manager. Six NBC employes pictured whose tenure with the network is
146 years of service are: (I to r) T. E. Schreyer, engineering operations super-
visor, 26 years; Mary Kelly, talent sales secretary, 21 years; Miss Waller;
Lillian Mack, radio spot sales secretary, 22 years; M. W. Rife, field engineer-
ing supervisor, 23 years, and Joseph Gallicchio, music conductor, 24 years.
BMI CLINICS
Spring Series Begins;
Speakers Listed
BMI spring series of field program clinics — 43 meetings in 38 U. S. and
five Canadian cities — got started last Thursday in Calgary and will
conclude May 16 in Toronto, giving Canada the distinction of both open-
ing and closing the 1952 series.
Covering every aspect of station
programming, each clinic will fea-
ture talks by members of 11 travel-
ing teams of speakers chosen from
a pool of 37 broadcasting execu-
tives. Local broadcasters also will
address the clinics and BMI offi-
cials will accompany the traveling
units, which will be joined by BMI
field representatives in their re-
spective territories.
A total attendance of some 5,000
radio men and women is expected
for the 1952 clinic series. More
than 3,000 attended the 1951 series
of 37 meetings.
BMI officials accompanying the
teams include: Carl Haverlin, Syd-
ney M. Kaye, Robert J. Burton,
Charles E. Wall, Roy Harlow,
Glenn Dolberg. BMI field repre-
sentatives who will attend meet-
ings in their areas include: Al
Marlin, James Cox, Ken Sparnon,
Lin Pattee, Burt Squire, Dorsey
Owings, Ralph Wentworth, Bob
Fuller.
Clinic schedule follows:
Phoenix, Ariz., and Owensboro, Ky.,
April 28; Hollywood, Nashville, Tenn.,
and Charleston, W. Va., April 29; Battle
Creek, Mich., and Sioux Falls, S. D.
April 30; Omaha, Salt Lake City and
Richmond, Va., May 1; Little Rock
Ark., Denver, Boise, Ida., Raleigh, N.
C, and Columbus Ohio, May 2; Jack-
son, Miss., May 3; Wichita, Kan., Alex-
andria, La., Baltimore, Milwaukee and
Vancouver, May 5; St. Louis, Atlantic
City, Columbia, S. C, and Seattle,
May 6.
Des Moines, Minneapolis, Oklahoma
City and Portland, Ore., May 7;
Gainesville, Fla., and Syracuse, May 8;
San Antonio, San Francisco, Chicago,
Boston and Regina, Sask., May 9;
Athens, Ga., May 10; Montgomery, Ala.,
and Augusta, Me., May 12; St. John,
N. B., May 14, and Toronto, Ont.,
May 16.
COLUMBIA INSTITUTE, Philadel-
phia, announces inclusion of Theatre
Arts Institute into its School of Ra-
dio Broadcasting. Charles Cooper will
head new unit, assisted by Doris
Jacobson, dean of Columbia Radio
School.
GUILD THREAT
WMCA Sponsors Notified
NEWSPAPER GUILD, on behalf
of its unit at WMCA New York,
last week sent letters to station
advertisers asserting that immin-
ence of a strike, over a contract
sought since last July, might war-
rant discontinuance of advertising
there.
Explaining "the pressing situa-
tion," the guild said that the
WMCA unit had strike authoriza-
tion, plus "all-out support of of-
ficers and 7,000 guild members in
New York to obtain a satisfactory
contract." The WMCA unit, com-
posed of off-mike employes, initially
sought a 10% wage increase across-
the-board and subsequently lowered
their demand to 5%.
The labor organization urged
WMCA advertisers to make them-
selves acquainted with the situa-
tion, to urge the station to deal
fairly with its employes, and, in
case of a strike, cancel advertising.
"WMCA, since the inception of
negotiations, has consistently held
to the point that we're prepared
to meet salary inequities as com-
pared to pay scales at competing
stations," M. M. Fleischl, vice
president and general manager,
said Wednesday.
Declaring that WMCA is ahead
of competitors in wage scales, Mr.
Fleischl said his station's policy
had long been not to give an
across-the-board increase, since it
took no consideration of various
job functions.
Mr. Fleischl said that the News-
paper Guild has repeatedly as-
serted that WQXR pays more.
But, he noted, WQXR is owned by
The New York Times, which can
be affected by the Newspaper Guild
on other bases.
FCDA
Annual Report Lauds Aid
Of Radio, Television
EXPERIMENTS in closed circuit theatre TV by federal civil defense
planners have proven "eminently practical, psychologically powerful and
limited in utility only by the number of properly equipped theatres,"
President Truman and Congress were told last week.
In its annual report to the Chief *
Executive and Capitol Hill,
leased Thursday, the Federal Civil
Defense Administration praised
theatre TV as well as regular tele-
vision and radio for their roles in
educating the public on civil de- <
fense.
Plans now are underway to con-
duct a third closed circuit video de-
monstration on the Eastern Sea-
board and eventually to extend this
medium to 15 key cities. Two tests
already have been held, covering
selected theatre audiences in New
York, Philadelphia, Washington,
Baltimore and Boston. A survey of
reactions will soon be released.
"The purpose of the project was
to ascertain whether this new
medium could be effective in the
training or orientation of civil de-
fense volunteers," FCDA explained.
Since the first of the year, agency
officials have acknowledged efficacy
of the tests.
Harold Azine, TV chief, FCDA
Audio-Visual Division, estimates
the agency can train some 35,000
people in a one-hour program in-
volving two-way communication for
$7,000— or roughly 20^ per seat.
Cost of producing the program
(buying creative and director serv-
ices) runs between $1,200 and
$1,500. Some 75 theatres in 35
communities are now equipped with
closed circuit facilities.
Radio, TV Praised
Regular radio and television also
came in for a kind word in FCDA's
annual report, as did newspapers
and magazines.
NBC was lauded for contribut-
ing $100,000 in air time to the
seven-program series Survival last
summer, with government cost of
only $1,607 covering production.
Kinescopes of the series were also
shown to NBC affiliates in 40 cities.
Last December, 19 units of the
series were distributed for rout-
ing to 64 TV cities, reaching 40 by
December 1951.
"This distribution was a pioneer
undertaking, having for its goal
maximum coverage of critical cities
serviced by television," the report
said.
FCDA also cited preparation of
short films and slides and appear-
ances of leading agency officials on
NBC-TV's Meet the Press and
Battle Report — Washington; Du-
Mont's Pentagon — Washington, and
CBS- TV's Facts We Face.
A voluntary recruiting kit con-
taining radio-TV scripts was pre-
pared for FCDA by the Advertis-
ing Council and distributed early
this year.
"Radio provided an important
channel for dissemination of civil
defense information to the Ameri-
can people," the report acknowl-
edged. This cooperation took the
form of radio script kits, totaling
32 pages each of spot announce-
ments, dramatic vignettes and
background data, plus three tran-
scriptions. These were sent to 2,900
radio stations.
The report also noted other co-
operation by the Advertising Coun-
cil, with FCDA working through
its network and regional radio spot
allocation plan. FCDA also ar-
ranged for announcements on four
major networks, with this break-
down: NBC, 28 programs; MBS,
22; CBS, 27, and ABC, 23. CBS
also aired a five-program series on
civil defense publications.
Additionally, officials appeared
on 28 programs of those networks
plus LBS and regional hookups.
Commentators and nev/smen also
were commended for using material
in their broadcasts.
Added the report: ". . . civil
defense has continued to get un-
paralleled cooperation from all
mass information media — news-
papers and magazines, radio, tele-
vision, advertising and motion pic-
tures. As a result, the American
people are today far better in-
formed about civil defense and self-
protection than they were a year
ago . . ."
It was estimated that 87% of the
people in major cities have basic
knowledge of self-protection.
RCA FELLOWSHIPS
Eight Receive Grants
EIGHT pre-doctoral graduate stu-
dents of outstanding ability in
studies related to radio, television
and electronics have received fel-
lowship grants ranging from $1,600
to $2,700 from RCA, Dr. C. B.
Jolliffe, vice president and techni-
cal director, announced Wednesday.
Fellows are Theodore M. Sanders Jr.,
New York, a Columbia student; Arthur
E. Wennstrom, Los Angeles, Princeton;
Edward W. Schwarz, Springfield, 111.,
graduate at the U. of Illinois; Charles
C. Peterson, Summit, N. J.; Cornell,
and Hardy C. Martel, Pasadena, CIT.
Engineering employes selected for fel-
lowships are Leslie L. Burns Jr., Prince-
ton, graduate studies; Bernard A. Coler,
Rahway, N. J., for Harvard, winning
for the second consecutive year, and
Kenneth R. Deremer, Princeton Junc-
tion, N. J., for further studies at
Princeton.
WCUE Asks Fulltime
WCUE Akron last week filed an ap-
plication with the FCC requesting
permission to change from daytime
to fulltime operation on its present
frequency of 1150 kc. It asked for
1 kw day, 500 w night. Edwin T.
Elliot, station president, said the
decision to go fulltime is "based
on a firm belief in the vitality of
AM broadcasting and a healthy
confidence in its future."
Page 32 • April 28, 1952
BROADCASTING • Telecasting
Fish are jumpin'
cotton is high!"*
an' the
All up and down the Gulf
Coast of Texas and Louisiana
millions (the '50 census says four
millions) of folks take to the out-
of-doors for their work or play.
On the highways and byways
millions of cars and trucks travel
all hours of the day for business
or pleasure — big boats and little
boats ply the bays and the bayous
— parties gather on the beaches
and in the ranch cabins — AND
EVERYWHERE YOU GO
THERE'S RADIO.
Yes, the list'ning is easy
and they all have money to
spend. Let KTRH Radio sell your
products or services in this big
market. Just call a John Blair
man unless you live in Houston,
in which case we'd be delighted
to visit with you in person.
Represented Nationally by John Blair & Co.
KXRH
740 KC the only CBS
50,000 WATT RADIO STATION
in the South's largest city
HOUSTON, TEXAS
the 14th market
BROADCASTING • Telecasting
April 28, 1952 • Page 33
O'Neil MBS President
(Continued from page 23)
pertly during his time with us re-
mains intact."
Mr. Fineshriber, Sales Vice Pres-
ident Adolf N. Hult; Station Re-
lations and Engineering Vice Pres-
ident E.-M. Johnson; Advertising,
Public Relations and Research Vice
President Robert A. Schmid; Sec-
retary and Treasurer James E.
Wallen; Controller George R. Rup-
pel, Assistant Secretary Elisha
Goldfarb "and their capable staff,"
he said will "all remain."
Mr. White, in his closed circuit
talk to affiliates, said his decision
to resign "was a most difficult and
trying one." There were "consid-
erations on both sides," he con-
tinued, "which have blocked Tom
Thomas Francis O'Neil
ALTHOUGH a comparative new-
comer to the broadcasting industry,
Thomas Francis O'Neil brings to
the MBS presidency a sound busi-
ness background. Without previous
radio experience, Mr. O'Neil joined
the Yankee Network in December
1947 as vice president and director.
His ascent has been rapid.
Youngish Mr. O'Neil (who was
37 on April 18), was born in Kansas
City, Mo. After 1937 graduation
from Holy Cross, he joined the
General Tire & Rubber Co., which
had been founded by his father.
Wanting to be more than simply
the boss' son, Mr. O'Neil began his
business career near the bottom
rung of the ladder. After working
for General Tire & Rubber in sales,
he was sent to Washington to handle
government contracts. Thereafter
followed four years in the U. S.
Coast Guard.
Mr. O'Neil also is president of
Thomas S. Lee Enterprises Inc.,
which is owned 90% by General
Tire and 10% by Macy's. Lee En-
terprises is composed of the Don
Lee Network, the Yankee Network
and WOR-AM-FM-TV New York.
In addition, Lee Enterprises owns
58% of MBS.
Back from the war, he rejoined
General Tire & Rubber in Boston.
It was while there that he entered
the radio industry in 1947. In Feb-
ruary 1948, he became a member of
the MBS board of directors, subse-
quently becoming chairman. In ad-
dition, he is a vice president of
General Tire & Rubber.
* * *
Frank Kiggins White
FRANK KIGGINS WHITE suc-
ceeded Edgar Kobak in the MBS
presidency May 1, 1949, almost
exactly three years ago. Today, at
52, he can look back on his 15 years
in radio with a sense of pride.
Born in Washington, D. C, Mr.
White attended George Washington
U. there until he enlisted as an
and me in our many friendly talks."
He did not specify, other than to
say that "my decision was based
in no part upon any lack of confi-
dence in the future of Mutual or
dissatisfaction with the people for
whom and with whom I have
worked."
There were continuing reports,
despite lack of explicit confirma-
tion, that Mr. White had been
offered a subordinate post in the
organization under Mr. O'Neil.
Mr. O'Neil told the affiliates that
"I would have liked nothing better
than to tell you Frank White was
staying with us," but that "a man's
choice of his work to me is just
about as personal as his choice of
a wife, and while I regret Frank's
aviation cadet in World War I.
After the war, he began a business
career which took him steadily
toward the top.
From 1929 to 1935, Mr. White
was treasurer of the Literary Guild
of America. He joined CBS in 1937
as treasurer, was made a vice
president and treasurer in 1942,
and became a director in 1944.
In addition to his reputation as
an excellent administrator, Mr.
White has won acclaim as a media-
tor. For seven years at CBS, he
handled important labor negotia-
tions. He has also served on the
NAB (NARTB) Employer-Employe
Relations Committee.
In January 1948, he became presi-
dent of .Columbia Records Inc.
Probably his most celebrated ac-
complishment in this post was as
spokesman for the industry in the
settlement of the AFM record
strike that year. Mr. White re-
mained with Columbia records
until he joined Mutual.
* * *
William H. Fineshriber Jr,
WILLIAM H. FINESHRIBER Jr.,
42, who last December was elected
MBS executive vice president, will
make his presence felt as a mem-
ber of Mutual's
board of direc-
tors. He has
spent 20 years in
various fields of
the broadcasting
industry.
A native of
Davenport, Iowa,
Mr. Fineshriber
was graduated
Mr. Fineshriber summa cum laude
from Princeton
U. in 1931. After a trip to Europe,
he turned down an offer of French
instructor's post at his alma mater
in favor of accepting a publicity
post with CBS. He left CBS in
1949 to join MBS. He is well-
known in the industry for his work
with the Program Executive Com-
mittee of NARTB (then NAB).
decision I can't quarrel with it."
He said that "in his leaving I feel
the loss of a top operating officer"
who fortunately . . . remains a
friend of all of us, and I wish to
take this opportunity of express-
ing complete confidence in, and best
wishes for, his continued success."
Mr. O'Neil continued:
"It is a tribute to Frank White's
effective ability as an organizer
that the competence of the staff
is so great that changes at the top
will not dull their effectiveness.
As hard as this event was to accept,
I assure you that Mutual will con-
tinue its advance — we hope without
substantial loss of the momentum
that Frank has given it.
"This unexpected change doubles
me into the position of chairman
and president. I hope that I may
have your continued support, co-
operation and indulgence."
In his final report to the board,
Mr. White noted that Mutual's
gross billings for the first three
months of this year were at the
highest point in three years, show-
ing an 11.1% increase over those
for the first quarter last year. He
also cited latest Nielsen measure-
ments as showing that Mutual's
share of audience is up this year
over last, reversing the general
industry trend.
He said his "tenure at Mutual
has been an immensely happy and
gratifying one, and it is particu-
larly pleasing to me to know from
Tom that the basic policies under
which we have worked will be con-
tinued." He also told the affili-
ates:
"The full measure of the satis-
faction that I have experienced in
my work for the last three years
can only be realized if Mutual con-
tinued its solid progress in the fu-
ture. I know intimately the mem-
bers of the board, Tom O'Neil and
the whole Mutual staff. I know
that they have the high competence
and the desire necessary to con-
tinue progress. I hope that they
may have from all of you complete
cooperation and support. If I am
entitled to any favors or good
wishes from you, that is the way
I would like them expressed."
Mr. White praised the coopera-
tion of MBS affiliates, and, assert-
ing that "the basic operating plan
which has been developed at Mu-
tual is receiving widespread recog-
nition throughout the industry,"
declared that "I am confident that
Mutual's role in the network pic-
ture will be an increasingly im-
portant one."
Mutual officers re-elected were
Messrs. O'Neil, Fineshriber, Hult,
Johnson, Schmid, Wallen, Ruppel,
and Goldfarb and Emanuel Dan-
nett, assistant secretary.
Board members re-elected, all of
whom attended the meeting, were
Mr. O'Neil, chairman; Elbert M.
Antrim, WGN Chicago, vice chair-
man; Willet H. Brown, Don Lee;
H. K. Carpenter, WHK Cleveland;
Benedict Gimbel Jr., WIP Phila-
delphia; J. R. Poppele, WOR; Frank
P. Schreiber, WGN; Theodore C.
Streibert, WOR; Linus Travers,
Yankee Network, and Mr. Wallen,
Mutual.
April 28: BMI Program Clinic, Owens-
boro Hotel, Owensboro, Ky.
April 28: BAB Sales Clinic, New York.
April 28: BMI Program Clinic, Jokake
Inn, Phoenix, Ariz.
April 29: BMI Program Clinic, Andrew
Jackson Hotel, Nashville, Tenn.
April 29: BMI Program Clinic. Daniel
Boone Hotel, Charleston, W. Va.
April 29: BMI Program Clinic, Holly-
wood-Roosevelt Hotel, Hollywood,
Calif.
April 29-30: New York Chapter, Ameri-
can Marketing Assn.-Sales Execu-
tive Club of New York, merchandis-
ing clinic, Hotel Roosevelt, New
York.
April 30: BMI Program Clinic, Cataract
Hotel, Sioux Falls, S. D.
April 30: BMI Program Clinic, Post
Tavern, Battle Creek, Mich.
April 30-May 2: Assn. of Canadian Ad-
vertisers, 37th annual meeting. Royal
York Hotel, Toronto.
April 30-May 2: AIEE Northeastern
District meeting, Arlington Hotel.
Binghamton, N. Y.
May 1: BMI Program Clinic, Paxton
Hotel, Omaha.
May 1: BMI Program Clinic, Newhouse
Hotel, Salt Lake City.
May 1: BMI Program Clinic, John Mar-
shall Hotel, Richmond, Va.
May 1-2: CBS-TV special clinic on sta-
tion operations, Waldorf-Astoria, New
York.
May 1-2: NBC radio promotion-press-
merchandising workshop, Waldorf-
Astoria, New York.
May 1-2 : Ohio Assn. of Radio and Tele-
vision Broadcasters, management
clinic, Deshler-Wallick Hotel, Colum-
bus, Ohio.
May 2: BMI Program Clinic, Marion
Hotel, Little Rock, Ark.
May 2: BMI Program Clinic, Cosmo-
politan Hotel, Denver.
May 2: BMI Program Clinic, Boise
Hotel, Boise, Idaho.
May 2-3: American Council oh Educa-
tion, 35th annual meeting, Chicago.
May 2 : BMI Program Clinic, Sir Walter
Hotel, Raleigh, N. C.
May 2: BMI Program Clinic, Deshler-
Wallick Hotel, Columbus, Ohio.
May 3: BMI Program Clinic, Heidel-
berg Hotel, Jackson, Miss.
May 5: BMI Program Clinic, Hotel
Vancouver, Vancouver, B. C.
May 5: BMI Program Clinic, Bentley
Hotel, Alexandria, La.
May 5: BMI Program Clinic, Plankin-
ton Hotel, Milwaukee.
May 5: BMI Program Clinic, Broad-
view Hotel, Wichita, Kan.
May 5: BMI Program Clinic, Sheraton-
Belvedere, Baltimore.
May 5-6: Missouri Broadcasters Assn.
spring meeting, including May 5, BAB
sales clinic. May 6, BMI program
clinic, Hotel Jefferson, St. Louis.
May 5-6: NBC radio promotion-press-
merchandising workshop, Chicago.
May 5-6: Wisconsin Broadcasters Assn.
meeting, Plankinton Hotel, Milwau-
kee.
SEC Sets Panel
TED COTT, NBC vice president;
Douglas Leigh, president, Douglas
Leigh Inc.; Frank Mansfield, sales
research director, Sylvania Electric
Products, and Arthur H. (Red)
Motley, president, Parade Publica-
tions, make up a four-expert panel
which will discuss "Fact-Finding
and Merchandising That Make
More Sales" at tomorrow's (Tues-
day) luncheon of the Sales Execu-
tives Club of New York at that
city's Roosevelt Hotel.
Principals in Mutual Top Executive Changes
Page 34 • April 28, 1952
BROADCASTING • Telecasting
Right now, there are 23 markets with two or more television stations.
In each of these markets, the Spot Program advertiser can and does
cross network lines— to clear more stations ... to get a preferred
time period ... to make a better buy. For in television, just as in
radio, no one network has a monopoly on the best stations, in all
markets, at all times.
And when newly-authorized station construction takes place, the
prime beneficiary will be the Spot Program advertiser.
The thaw will create more multiple-station markets where the Spot
Program advertiser can pick the "best" station, regardless of network
status or affiliation.
And there will still be markets where 2, 3 or 4 networks share the
same station— where network advertisers will have many of the same
problems on time clearances and kinescope picture quality which
now exist.
Spot Program advertisers will still be free to select as many or as few
markets as they wish— unhampered by any network-imposed mini-
mum station requirements.
Yes, any way you look at it, any time you look at it . . .
MUCH BETTE
THE KATZ AGENCY, INC.
NATIONAL ADVERTISING REPRESENTATIVES
488 MADISON AVENUE • NEW YORK 22, NEW YORK • CHICAGO • DETROIT • LOS ANGELES • SAN FRANCISCO • ATLANTA • DALLAS • KANSAS CITY
ROADCASTING • Telecasting
April 28, 1952 • Page 35
Xo a time buyer
with no time
on his hands
Your crowded day consists of crowded hours . . . and
if the day isn't long enough you crowd some night
hours. All day long you run into characters talking
off the top of their heads, throwing it on the table for
what it's worth, willing to pool their brains, thinking
out loud, but who won't buy it. When you get the bugs
ironed out after suitable woodshedding, the ball is back
in court, money-wise, and you're tuned in on the right
antenna. But before plans are finalized, the thing
comes unwrapped and, copy-wise, has to be updated.
It figures.
No matter how many gimmicks there are in the
hopper, you don't need a survey to prove that a day
has only so many hours. That troubles us too . . . we
also have little time on our hands. We're sold out
Mon. thru Sat., 5:30 AM to midnight, except for a
couple of good half-hours on Friday & Saturday eve-
nings. Sundays are sold, or not for sale, 6:45 AM to
11:30 PM, except for a popular hour in the morning.
(Details on request.)
We used to dream of the day when the schedule
would be filled like this and we could go fishing. But
the dream was better than reality. It's not easy to
fight off two good customers who want the same thing.
And we're not cocky about having little time to sell.
Seasons come and go. Changes occur and it's just a
matter of time until we can handle any good account.
Please spot-check us anytime. Or tune in on our
antenna via our national reps, The Katz Agency.
5000 WATTS, 600 KC
REPRESENTED NATIONALLY BY THE KATZ AGENCY
BASIC CBS RADIO NETWORK
Page 36 • April 28, 1952
WBT BIRTHDAY "tJDZzr
ALL-DAY celebration was staged Friday by WBT Charlotte, N. C,
marking its 30th anniversary on the air as "the first commercial radio
station licensed in the South."
Directing the fete were Joseph M. Bryan, president; Charles H. Crutch-
field, executice vice president and *
general manager, and Larry
Walker, assistant general manager.
Every live program Friday in-
cluded a guest speaker from a
city in the WBT service area.
Mayor Victor Shaw, of Charlotte,
was first to honor WBT. He ap-
peared on the Grady Cole show
early in the morning. In addition,
salutes were heard on CBS network
programs.
Climaxing the celebration was a
7:45 p.m. program, first AM-TV
studio simulcast in which members
of the WBT family participated.
The program featured Grady Cole,
Jack Knell, Fred Kirby and Arthur
Smith, along with management
spokesmen. WBT is owned by Jef-
ferson Standard Broadcasting Co.
which bought it from CBS in 1945.
Speakers recalled that shortly
after WBT was licensed in 1922,
it would send a boy up and down
the streets advising the public that
the transmitter had been turned
on and advising them to tune in
the station.
A 28-page souvenir booklet was
published by WBT in honor of the
anniversary. It carries a history of
the station, picture of all 125 staff
employes and historical photos. The
booklet was offered listeners on the
air and 2,500 copies were mailed to
agencies, clients, local public opin-
ion leaders and members of civic
organizations. It is titled "Colos-
sus of the Carolinas," theme of
WBT promotion.
Ed Mellon Co., leading Charlotte
clothier, used WBT anniversary
window displays. Full-page ad-
vertisements were carried in local
newspapers along with tie-in ads.
WBT received its license as a
100 w outlet in 1922. Power was
increased to 1 kw in 1927, 25 kw
in 1929 and 50 kw in 1933. It op-
erates on 1110 kc.
WISCONSIN ASSN.
Fellows to Address
HAROLD FELLOWS, NARTB
president, will be feature speaker
at the meeting of the Wisconsin
Broadcasters Assn. in Milwaukee
next Monday and Tuesday. He
will appear at the luncheon Tues-
day, the day on which business
sessions will take place, to discuss
the structure of state broadcasting
associations. Luncheon guest will
be Gov. Walter Kohler.
Presidents of other state associa-
tions have been invited to the meet-
ing by WBA President Ben Laird,
WDUZ Green Bay. The Monday
session will be a clinic sponsored
by BMI. Speakers and their sub-
jects include: Gus Hagenah, Stand-
ard Radio Transcription Services,
"Music Hath Charms"; Milt Slater,
WNEW New York, "It Takes
Three to Make a Sale"; George
Frechette, WFHR Wisconsin Rap-
ids, "Local News Builds Local In-
terest in Sales."
Charles Severson, WHAM Ro-
chester, "Hither and Dither and
Wither"; Harold Safford, WLS
Chicago, "Building Farm Audi-
ences"; Norm Heyne, Ruthrauff
& Ryan, "What the Agency Ex-
pects From Radio"; Jim Hanlon,
WGN Chicago, "Good Public Serv-
ice Broadcasts Should Be Spon-
sored"; Emerson Smith, KDYL
Salt Lake City, "I Lead Two Lives
—AM and TV."
Dan Jayne, WELL Battle Creek,
chairman of the state association
president's group, will be a special
guest. Clinic chairman is Burt
Squire of BMI Chicago.
RIVERS' SUIT
Ga. High Court Dismisses
SUIT for damages against five
Savannah, Ga., radio stations by
E. D. Rivers Jr., has been dis-
missed by the Georgia Supreme
Court, it was learned last week.
The Georgia high court reversed
itself when it held that the Savan-
nah stations' plea that Mr. Rivers
had no cause of action was correct.
The case began in 1950 after
Mr. Rivers received a grant from
the FCC for what is now WJIV
Savannah (on 900 kc, with 1 kw,
daytime only). Group of Savan-
nah radio stations, calling them-
selves the Savannah Radio Council,
petitioned FCC for reconsideration
of the grant on the ground that
Mr. Rivers' program proposals
were suspect. The Commission
denied the petition.
Early in 1951, Mr. Rivers sued
the five stations comprising the
Council (WDAR WCCP WFRP
WSAV WTOC) for malicious op-
position to his Savannah applica-
tion. He asked for $242,500 in
damages.
The Savannah stations entered
a demurrer, claiming that Mr.
Rivers had suffered no damages,
therefore had no cause of action.
The Fulton Superior Court de-
nied the demurrer. The denial was
appealed to the state supreme court
which sustained the lower court.
The Savannah station asked the
state supreme court for a rehear-
ing and the 4-3 decision two weeks
ago was the result.
Morris M. Musselman
MORRIS McNEIL MUSSELMAN,
52, Hollywood radio writer, died
Tuesday in Santa Barbara, Calif.
A former Chicago newspaperman,
he later worked in the wholesale
radio business with his father, and
moved west to write radio and
movie scripts in Hollywood.
BROADCASTING • Telecasting
Watch for "Revolution on the Farm"
in the Nay 30 issue of Printers' Ink
Advertisers and agencies (tour readers) will find in this 20 page article,
complete with maps, charts, and statistical data, the most
authoritative report yet issued about this 22 billion dollar market.
In 1940, the value of farm products sold in the United
States was $6,681,581,292. In 1950, American farmers
sold $22,052,484,865 worth of farm products. These
United States Census figures, just now becoming avail-
able, show that the past ten years have witnessed a
Revolution on the Farm.
Months ago the editors of Printers' Ink recognized the
vital importance of this U.S. Bureau of Census informa-
tion. They commissioned Wroe Alderson, nationally
known marketing and research consultant, to make an
analysis and appraisal of the data as they were released.
Highlights from this report:
1. Farm income has expanded faster than any of the
other major segments of the population.
2. Electrification has leaped to 78.3%. In four of the nine
census regions almost 90% of all farm homes today have
electricity.
3. Mechanization has increased at an amazing pace. In
1940, 23% of our farms had tractors. Today, it is almost
47%. In 1940, 15.48% of farms had motor trucks. Today,
more than 34% have them.
4. Home appliances, such as washing machines, home
freezers and telephones are in greater use than ever.
5. The value of farm products has tripled in ten years.
It rose from 6% billion dollars in 1940 to more than 22
billion dollars in 1950.
Farmers are good prospects for anything, NOW
Because of the modernization of millions of farms in this
country, our excellent roads, and farm ownership of
millions of automobiles and trucks, every farmer in your
market is a prospect for just about all the goods or
services offered by advertisers.
They are top prospects from three counts: 1. They
have the income. 2. Distance is no longer a problem
with them. They can shop anywhere. 3. They are in-
Bob Kenyon
terested in top quality, whether it
be a sewing machine or a silo.
Tell the buyers of advertising about
your market. In our audience of
23,475 are the buyers of advertising
— the marketing executives at the
decision-making level, and their
agencies who prepare and release
the advertising for their clients.
The May 30 issue of Printers' Ink will be used as a
standard reference for a long time, so your advertise-
ment in this issue will get added value, at no additional
cost, for the advertising of your market.
The closing date is May 20, so plan now to be repre-
sented when your best customers and prospects will be
studying this momentous report on today's farm market.
It will go to the right people, in the right place, at the
right time.
Rates
Width
Depth
Two-page spread
$1,040
15"
10"
Full page
520
7
10
Two-thirds page
365
4%
10
One-half page
275
4%
TA
One-third page
185
2%
10
One-sixth page
95
2)i
4YS
Standard Colors: $125 per color extra
(Contract advertisers receive the benefit of frequency
discounts, of course. )
Wire, write, phone us, or contact immediately any of
our offices for your reservation of space in this issue or
for any specific information that you may want. Revolu-
tion on the Farm is an exclusive that will be found only
in Printers' Ink.
ROBERT E. KENYON, JR.
ADVERTISING DIRECTOR
Printers' Ink
205 East 42nd Street, New York 17, N Y.
Chicago - Pasadena • Atlanta * Boston • London
BROADCASTING * Telecastinj
April 28, 1952 • Page 37
SAFETY AWARDS
Radio, TV Stations Cited
ANNUAL public interest awards
given by the National Safety Coun-
cil, Chicago, went last week to 57
radio and 8 television stations in
recognition of their "exceptional
service to safety." In addition, the
Rocky Mountain Radio Council
and United Film Service were
cited for their efforts.
TV stations included KPRC-TV
Houston, WAAM (TV) Baltimore,
WCPO-TV Cincinnati, WFBM - TV
Indianapolis, WFIL-TV Philadelphia,
WKY-TV Oklahoma City, WMAL-TV
Washington, WMAR (TV) Baltimore
and WWJ-TV Detroit.
Radio station winners: CHUM
Toronto, Ont.; CJBC Toronto; KCKN
Kansas City; KCVN Stockton, Calif.;
KELD El Dorado, Ark.; KELO Sioux
Falls; KFEL Denver; KFI Los An-
geles; KFMJ Tulsa; KING Seattle;
KITE San Antonio; KLRA Little
Rock; KNX Los Angeles; KOA Den-
ver; KOIL Omaha; KQV Pittsburgh;
KRKD Los Angeles; KRNT Des
Moines.
KTFI Twin Falls, Ida.; KUSD
Vermillion, S. D.; WAKE Greenville,
S. C.j WBEN Buffalo; WBRE Wilkes-
Barre; WBUD Trenton; WCAE Pitts-
burgh; WCHS Charleston; WDOD
Chattanooga; WFIL Philadelphia;
WFPG Atlantic City; WGAA Cedar-
town, Ga.
WGH Newport News, Va.; WHBC
Canton, Ohio; WHFB Benton Harbor,
Mich.; WHIM Providence; WING
Dayton; WISN Milwaukee; WJDA
Quincy, Mass.; WJDX Jackson, Miss.;
WKRC Cincinnati; WMAL Washing-
ton; WMAQ Chicago; WOSU Colum-
bus, Ohio; WOWO Ft. Wayne, Ind.;
WPDX Clarksburg, W. Va.; WPIC
Sharon, Pa.; WPRO Providence.
WRNL and WRVA Richmond, Va.;
WSAM Saginaw, Mich.; WSB Atlanta;
WSNY Schnectady; WTDS (FM)
Toledo; WTIC Hartford; WTTM
Trenton; WWDC Washington; WWJ
Detroit; WWL New Orleans.
Among advertisers cited were
Atlantic Refining Co., Borden Co.
(midwest district), Electric Auto-
Lite Co., DeSoto-Plymouth Dealers
of America, Firestone Tire and
Rubber Co., Prudential Insurance
Co. of America, Esso Standard Oil
and Standard Oil of Indiana.
Judges included Arthur F. Harre,
general manager, WCFL Chicago;
Wesley I. Nunn, advertising man-
ager, Standard Oil of Indiana;
Robert K. Richards, director of
public affairs, NARTB, and Judith
Waller, director of public affairs
and education at NBC Chicago.
ARBI Studies
MERITS of the Advertising Re-
search Bureau Inc. (ARBI) studies,
point-of-sale surveys which con-
sistently have shown radio superior
to newspapers as a producer of
sales, will be debated by repre-
sentatives of radio's BAB and
newspapers' Bureau of Advertising
at a meeting of the Radio-TV dis-
cussion group of American Market-
ing Assn. in New York on May 22,
it was reported last week. Partici-
pants were not definitely set.
BAB SCHEDULE
Announced for Clinics 1
FULL schedule of BAB's 1952 1
sales clinics, launched in Hollywood J
a fortnight ago [B«T, April 21], 1
was announced last week by Presi- I
dent William B. Ryan.
Three were slated last week — in 1
San Francisco on Monday, Port- I
land, Ore., on Wednesday and I
Seattle on Thursday — and the 1
series continues today (Monday) t
with a clinic in New York. Presi- 1
dent Ryan, Vice President Kevin |
B. Sweeney and Local Promotion I
Director John E. Hardesty are ro- I
tating assignments to form two- I
man crews conducting the one-day J
sessions.
The San Francisco clinic drew I
an attendance of 87 managers and 1
sales personnel from BAB member I
stations in the Northern California
area. Stanley G. Breyer, KJBS San
Francisco, presided.
The schedule of meetings after
the New York session this week
was announced as follows:
May 5, St. Louis; May 7, Kansas City;
May 9, Des Moines; May 12, Omaha;
May 14, Wichita; May 16, Oklahoma !
City; June 2, Portland, Me.; June 4, 1
Boston; June 5, Providence, R. I.; June
6, Hartford; June 16, Philadelphia; June
18, Baltimore; June 19, Washington;
June 20, Richmond; June 30, Syracuse.
July 1, Buffalo; July 3, Pittsburgh;
July 14, Detroit; July 16, Cleveland;
July 18, Indianapolis; July 21, Chicago;
July 23, Milwaukee; July 25, Minne-
apolis; July 28, Denver; July 30, Salt
Lake City; Aug. 15, Dallas; Aug. 18,
San Antonio; Aug. 20, Houston; Aug.
22, New Orleans; Aug. 25, Miami; Aug.
27, Winston-Salem, N. C.j Sept. 8, Cin-
cinnati; Sept. 10, Louisville; Sept. 12,
Nashville; Sept. 15, Little Rock; Sept.
17, Birmingham; and Sept. 19, Atlanta.
GET-OUT-VOTE DRIVE
NARTB Will Direct Promotion
RADIO and television stations will
conduct an all-industry campaign
to bring out a record vote in the
1952 elections, Robert K, Richards,
NARTB public affairs director,
told the conference of the Assn. of
Junior Leagues Wednesday at Lake
Placid Club, Essex County, N. Y.
NARTB will direct the drive, he
said, explaining the association
membership had ordered the proj-
ect at the recent Chicago conven-
tion. Spot announcements and pro-
grams will be carried in all states,
urging eligible voters to register
properly. This will be followed by
a get-out-the-vote drive.
Tennessee Meet
TENNESSEE Assn. of Broadcast-
ers will meet in Nashville tomor-
row (Tuesday) at the Andrew
Jackson Hotel for a business ses-
sion and a Broadcast Music Inc.
clinic. President J. P. Sheftall,
WJZM Clarksville, will preside.
Dinner speaker will be Ralph W.
Hardy, director of government
relations for NARTB.
RADIO SELLS MORE
to MORE PEOPIE pOR LESS
. . . and WGN is your bargain buy in the Middle West —
delivering the greatest coverage and reaching the largest
number of homes per week — 260,100 more homes per
week in the daytime and 302,750 more homes in the
nighttime than the second Chicago station.*
Get the most out of your advertising dollar — BUY RADIO
— and make WGN your basic buy in the Middle West.
*BMB
Chicago 11
A Clear Channel Station ... \ i fl ■ Illinois
Serving the Middle West
50,000 Watts
720
MBS II On Your Dial
HliilMi
Chicago office for Minneapolis-St. Paul, Detroit, Cincinnati and Milwaukee
Eastern Sales Office: 220 E. 42nd Street, New York 17, N. Y. for New York City, Philadelphia and Boston
Geo. P. Holllngbery Co.
Advertising Solicitors for All Other Cities
Los Angeles— 411 W. 5th Street . New York— 500 5th Avenue • Atlanta — 223 Peach Street
Chicago — 307 N. Michigan Avenue • San Francisco — 400 Montgomery Street
Page 38 • April 28, 1952
BROADCASTING • Telecasting
The audience
walked out!
In the last few years, many people
witnessed a miracle.
Once doomed to lives as invalids, they
walked out into lives of usefulness and
activity— by the miracle of the "wonder
drugs!"
Wonderful as science's new drugs
may be, one factor is still vital to their
success. They must be used in time to
be effective!
That's why, when shipping drugs,
serums, and vaccines to all parts of the
country, the orders call for the world's
fastest shipping service— Air Express !
Air Express speed saves lives — and
dollars, too. Whatever your business,
you can profit from regular use of Air
Express. Here's why:
it's fastest — Air Express gets top
priority of all commercial shipping
services — gives the fastest, most com-
plete door-to-door pickup and delivery
service in all cities and principal towns
at no extra cost.
it's dependable - Air Express pro-
vides one-carrier responsibility all the
way and gets a receipt upon delivery.
it's profitable— Air Express service
costs less than you think, gives you
many profit-making opportunities.
New parcel post regulations affect you?
Call your local agent of Air Express
Division, Railway Express Agency.
-^A/fflXP/lfSS
GETS THERE FtRST
BROADCASTING • Telecasting
April 28, 1952 • Page
lie
million
is the number of radio families in the area now
covered by Radio Station WMC throughout the
Memphis and the Mid-South area.*
♦Estimate based on 1949 BMB Survey projected through 1951.
.a
Billion
dollars represents the buying power of those
families covered by Radio Station WMC in
the Memphis and Mid-South area.*
♦SURVEY OF BUYING POWER, 1951-1952.
and you can bet a
trillion
that your best radio
buy in Memphis* is
MEMPHIS
NBC — 5000
WATTS — 790
National Representatives, The Branham Company I
WMCF 260 KW Simultaneously Duplicating AM Schedule
WMCT First TV Station in Memphis and the Mid-South
Owned and Operated by The Commercial Appeal
KM, WEEK SALE
Swap Plan Cancelled
SWAP of KTOK Oklahoma City
for WEEK Peoria, 111., has been
called off, it became known last
week when the FCC granted peti-
tions of the respective owners for
dismissal of the transfer applica-
tions.
Exchange of stations— KTOK is
owned by 0. L. Taylor, radio-TV
station representative, and WEEK
is owned by Sen. Robert S. Kerr-
Dean McGee interests — was set
for hearing on overlap and traffick-
ing in licenses issues by FCC last
month [B«T, March 10].
The overlap issue involved
KRMG Tulsa, already owned by
the Kerr-McGee group. Tulsa is
98 miles from Oklahoma City.
The trafficking in license issue
apparently was due to the fact
that Mr. Taylor intended selling
WEEK, after it was transferred
to his ownership, to Fred L. Vance
and family for $225,000. Mr Vance,
Dallas manager of the O. L. Taylor
Co., is a one-time Peoria resident.
Purpose of the trade, rather than
sale, between KTOK and WEEK
was attributed to tax reasons, it
was reported.
Reason for dropping the plan,
according to the petition to dismiss
the applications, was the inability
to furnish the FCC with any addi-
tional information regarding over-
lap of KTOK and KRMG which
might persuade it to approve the
transfer. The petition also stated
that there was no question that the
trafficking in licenses issue could
be resolved in favor of the ap-
plicants.
KTOK operates on 1000 kc with
5 kw day, 1 kw night, directional,
holds a CP for 5 kw fulltime, with
directional at night. It is affiliated
with ABC. WEEK operates on
1350 kc with 1 kw, and is affiliated
with NBC. Part of the agreement
was that the Kerr-McGee group
would maintain its 30% interest
in a separate company which has
filed for TV in Peoria. Same
agreement bound Mr. Taylor to a
15% interest and Mr. Vance - to
55% interest in the TV applicant.
Mr. Taylor owns in addition to
KTOK, KANS Wichita, Kans., and
KRGV Weslaco, Tex.
Sen. Kerr is prominently men-
tioned as a possible Democratic
party candidate for the Presi-
dential nomination.
*Source : WMC's many satisfied advertisers
U.S. Pop.: 156#1 97,000
TOTAL population of the United
States as of March 1, 1952, was
about 156,197,000, according to Roy
V. Peel, Director of the Census.
The figure includes armed forces
overseas. Official count of popula-
tion in April 1, 1950, when the de-
cennial census was taken, was 150,-
697,361 with an estimate of armed
forces overseas bringing the total
to 151,132,000. The March estimate
represents a 3.4% increase in popu-
lation since the decennial census
was taken.
'Wherever You Go . . .'
ANGELS may fly over prison
walls, but radio beams fly in,
and officials at Rahway
(N.-J.) State Prison took ad-
vantage of that fact last
week to persuade 230 con-
victs to stop their rioting. To
convince local inmates that
other prisoners at Trenton
State Prison had ended their
77-hour siege, Rahway of-
ficials beamed a 6:15 p.m.
news report of the event over
the loud - speaker system.
WNJR Newark considered it
just another Friday night
newscast.
PEABODY AWARDS
Networks Plan Telecast
THREE of the four television net-
works — ABC-TV, CBS-TV and
NBC-TV — last week were planning
to telecast the annual Peabody
Awards luncheon, to be held Thurs-
day in conjunction with the regu-
lar luncheon meeting of the Radio
Executives Club of New York.
Although complete broadcasting
plans appeared uncertain late last
week, it was known that CBS Radio
intended to record and broadcast,
later in the afternoon, an address
by its Edward R. Murrow, who
was scheduled as a principal speak-
er at the luncheon, while WQXR
New York announced it would
cover the presentation of awards
live from 1 : 15 to 2 p. m. The CBS
Radio broadcast is 4:15-4:30 p.m.
Telecast coverage of the pres-
entations will be originated by
ABC-TV and fed to CBS-TV and
NBC-TV, from 1:15 to 1:45 p.m.
The Peabody Awards, handled
through the U. of Georgia, are
designed to recognize "the most
disinterested and meritorious pub-
lic service" rendered each year by
radio and television. Winners of
this year's honors have not been
disclosed. The luncheon will be
held at the Waldorf-Astoria, with
Edward Weeks, editor of Atlantic
Monthly, presiding over presenta-
tions.
'Forum' Landmark
TED GRANIK, Washington attor-
ney, and his American Forum of
the Air, which he founded and mod-
erates, celebrated their 24th an-
niversary in broadcasting yester-
day (Sunday) with a simulcast of
the discussion program, 2:30-3
p.m. on NBC radio, sustaining, and
NBC-TV, sponsored by Bohn Alu-
minum & Brass Co. Oldest discus-
sion program on the air, the pro-
gram originates in Washington and
concentrates on political issues of
the day. It has played host to a
substantial number of members of
Congress. President Truman was
a guest when Senator from Mis-
souri, and President Roosevelt
when governor of New York.
Page 40 • April 28, 1952
BROADCASTING • Telecasting
TOMORROW'S NEIGHBORS
Making friends with the coming generation is essential
to good community relations. Radio is an effective aid.
Take another look at the kids in the picture.
Today they're schoolchildren, but tomorrow
they'll be employees, customers, suppliers . .
neighbors that any company should cultivate.
What's the best way to make friends with them?
The most efficient and economical way is radio.
No other medium gets into so many homes, at
hours when children are accessible. No other
local medium reaches so much of the areas that
companies want to influence.
Moreover, radio is superbly flexible. You can
tell your story in terms that appeal to the special
audience you seek. . at any time from early
morning to late night!
In six important industrial areas . . Boston, Spring-
field, Philadelphia, Pittsburgh, Fort Wayne and
Portland, Oregon . . you can get the benefit of
32 years' experience in helping industry make
friends with its neighbors. You can get this bene-
fit from any one of the Westinghouse radio
stations. . whose skill and facilities are at the call
of company management, advertising agencies,
and public relations counselors.
WESTINGHOUSE RADIO STATIONS Inc
WBZ • WBZA • KYW • KDKA • WOWO • KEX • WBZ-TV
National Representatives, Free & Peters, except
for WBZ-TV; for WBZ-TV, NBC Spot Sales
BROADCASTING • Telecasting
April 28, 1952
Page 41
COMPARATIVE NETWORK
ABC CBS MBS NBC
ABC CBS MBS NBC
ABC CBS MBS NBC
ABC CBS
n:
it
Co-op George
Sskelskr
My Friend Irmi
(192)
Gabby Hayes
Show
Texas Rangers
Joel McCrea
•MM
nor in service
Mon-Fri
8-7 p.m.
Metro. Life Ins,.
Allan Jackson
Repeal el
Kid Strips
Bab Warren
S
Not in Service
Metro.Lile Ins.
Allan Jackson
Repeat of
Kid Strips
Bab Warren
S
Not in Service
Metro. Life
Allan Jacks
-7&
6:15
Mon. Headlines
(268) R
"
the World
S
— Bill Stern's —
Sports Review
(MM)
the World
S
Sports Review
(MM)
the World
S
6:30
the Band
S
C-P-P Dental &
Shave Creams
Our Miss Brook:
Nick Carter
neynoios meiai
The Chase
(171)
No Service
No Network
Service
No Service
No Network
Service
*
No Servic
6:45
im\
(6:55-7)
State Farm Ins.
C. Brown
"
Lowell Thomas
(106)
Sun Oil Co.
J-Star Extra
(34)
— P86 Ivory —
Lowell Thomas
(106)
sun Oil Co.
3-Star Extra
(33)
P&G— Ivo
Lowell Thou
(106)
y
3:'
7:00
CBC Winnipeg
Concert (alL)CB(
Vancouver
Amer Tob Co
Jack Benny
(199) R
Affairs of
Peter Salem
BesHMays
Headline
Edition
P&G Oxyd. Lava
Dreft-Beulah
(125) R
Fulton Lewis Jr.
(349)
Pure Oil Co.
News Time
(33)
Headline
Edition
rau uxyo. Lava
Dreft-Beulah
(125) R
Fulton Lewis Jr.
(349)
Pure Oil Co.
News Time
w
Headline
Edition
'46 Oxyd
Dreft-Beu
Pi'flTTne
31,
ah
7:15
Symphony
*
"
Co-op
Elmer Davis
Jack Smith Show
(141) R
Dinner Date
S
No Network
Service
Co-op
Elmer Davis
Jack Smith Show
Co-op
Hazel Markel
No Network
Service
Elmltoavis
ack Smith !
(141) R
hoi
7:30
Adventure
S
Amos 'n' Andy
(192)
Little
Symphonies
General Mills
Lone Ranger
(153)
Campbell Soup
Club 15
(166) R
Beltone alt wks.
Gabriel Heatter
News of World
(162)
General Mills -
Silver Eagle
(137)
Peggy Lee
Show
S
Credit Union
Nat'l Assn.
Heatter
Mile* 1 sht
miles Laos.
News of World
(162)
General Mills
Lone Ranger
(153)
Campbell S
Club 15
Am <bil-lian
ue
7:45
"
"
"
(See footnote)
«_ n;| ii3-m
Am. uii-namm.
Ed. R. Murrow
(100)
— cTlp —
(7:45-7:55)
Mutual Newsreel
1 Man's Family
(159) H R
"
An. Oil-Hanm.
Ed. R. Murrow
(100)
Mutual Newsreel
(7:45-7:55)
Miles Labs
1 Man's Family
(See footnote)
Ed.' R. Murr
(100)
m
EM
8:00
Stop the Music
Charlie McCarthy
Show (202)
Great Day
Show
"JC6R
Harris 8 Faye
(180)
Henry Taylor
(159)
Elec. Auto-Lite
Suspense
(186)
Woman of
the Year
gft ,| RRis
Railroad Hour
(181)
Theatre
S
People Are Funny
The Black
Museum
Cavalcade of
America (162)
Sterling Drug
lystery Theatre
(288)
Big Town
(153) R
0)
8:15
"
World Wide
Flashes
S
"
"
■
"
"
"
"
"
8:30
Stop the Music
»pp
Philip Morris
Playh. on Bwy.
(193)
Enchanted
Hour
— 1) s steel —
Theatre Guild
in the Air (177)
The Big Hand
S
Lever-Lipton
Godfrey Talent
Scouts (167) R
(Co-op)
Crime
Does Not Pay
/oice of Firestone
(142)
Escape With
Me
S
J-P-P Shampoo &
Shave Cream
Mr. & Mrs. North
(Co-op)
Story of Doctor
Kildare
Lewis-Howe Co.
3/18 Barrio
Craig (169)
The Top Guy
•PP
Dr. Christii
(182) R
h
n
8:45
Stop the Music
a
"
"
"
"
"
(187) R
"
"
9:00
fiarlir Prnik
barter rrous.
Drew Pearson
(17S)
Screen Guild
Theatre
Opera Concert
Paul Whiteman
Teen Club
S
Lux Radio
Theatre (180)
Crime
Fighters
Bell Telephone
Telephone Hour
(176) R
Co-op
Town Meeting
Wm Wrigley
Life of Luigi
(188)
Official
Detective
Liggett & Myers
Chesterfield
ob Hope (176)
Co-op
Mr. President
ffineT"
afety Razor
Skelton (14
re 1
9:15
Electric Cos.
Meet Corliss
Archer (257)
"
*
"
"
"
9:30
"
Meet Millie
John J. Anthony
Hour
the 384
Question
S
War Front-
Home Front
Cities Service
Band ol America
(103) N
The Line-up
Mysterious
Traveler
Pet Milk
ibber McGee 8
Molly (158)
Co-op
Crossfire
■iggett & My
Bing Crosb
am
ers
9:45
Suns
S
"
»hr S Publ Co
Cb'r.S. Monitor'
fiews News (20)
"
10:00
Corp., Paul
Harvey (1!8),
(10-10:05)
Bob Trout
This Is Free
Europe
Stars in Khaki
& Blue
S
News el —
Tomorrow
S
R J Reynolds
Bob Hawk
Show (179)
B.F.oiL.
Al Goodman's
Musical Album
(10-10:30)
Tomorrow
S
Candidates
and Issues
"XF.ol'L
Frank Edwards
News ol
Tomorrow
S
Pabst Blue
Ribbon Bou
(172)
s
10:15
10:30
Gloria Parker
Show
S
(10:05-30)
The People Act
"
"
Harbor
S
1 Love A
Mystery
\jle(9o)
Montgomery
(10:30-10:35)
Dream Harbor
S
1 Love A
Mystery
Life (100)
Montgomery
(10:30-10:35)
Dream Harbor
S
William lusher
Show
S
Choraliers (159)
Music lor
Strings
Hab in the
Rin{
Defense
S
Phillips Petro
Rex Allen Show
(70)
Amer. Protam
Health Quiz
Assignment
(MM)
or Not?
S
Robert Q's
Waxworks
Dance
Orchestra
he Man Called
"X"
s
Latin Quarter
Orchestra
S
10:45
Dr. Gin
S
Robert Q.
Waxworks
Dance Orch.
(10:35-11)'
(I'oTsihil)
TBA
11:00
News
S
News
News
News from
NBC
News
Co-op
Baukhage
Talking
News from NBC
Band
S
News
Co-op
Baukhage
Talking
tews from NBC
Band
S
News
11:15PM
Thoughts
In Passing
Thinkins
Out Loud
(11:15-25)
Music
Clifton UHey
Sports^Report
Dance
Orchestra
U.N.
Highlights
News of
the World
Morgan Beatty
Sports^Report
Dance
Orchestra
U.N.
Highlights
Newsal
the World
Morgan Beatty
Sports Report
Dance
Orchestra
>l< E:-
5UNDAY
ABC CBS MBS NBC
MONDAY - FRIDAY
ABC CBS MBS NBC
5ATUKDAY
ABC CBS MBS NBC
9:00 AN
OperaAlbum
Trinity
Choir
Elder Michaux
Happiness Hour
World News
Loekwood Doty
Breakfast Club
S\riWce.
Co-op
News
Rebl Hurleigh
No Network
Service
No School
Today
Co-op
News
Network Opens
19 a.m.
Howdy-Doody
(33)
1:30 PM
9:15
News
S
We Hold
These Truths
Breakfast Club
(298) R
No Service
(Co-.,)
Tell Yon-
Neighbor
No Service
1:45
9:30
Prophecy, Inc.
Voice of Prophet
m
E. Power
Biggs
Christian Rel.
Church
Back to God
Carnival ol
Books
Harmony
Rangers
TBA
2:00
9:45
Hudson Coat
D&H Miners
Spl. (14)
Phllce Corp
Breakfast Club
(289)
Ferry-Morse
Garden Gate
(193) R
2:15
10:00
Message of
Israel
S
Church of Air
S
Radio Bible
Class
(311)
National
Radio^Pulpit
Sterling Drug
My True Story
«»
Toni-Realemum
Arthur Godfrey
Co-op
Cecil Brown
(92)
P&G, Welcome
Travelers
(144)
SL Louis
Melodies
Miscellaneous
Program
S
Archie
Andrews
S
2:30
10:15
Lever-Rinse &
Pepsodent, God-
frey (179) R
Lanny Ross
Galen Drake
2:45
10:30
Negro College
Choirs
S
Voice ol
Prophecy
<m
Dr. hale
Art of Living
General Mills
Whispering
Streets (224)
Pillsbury
Arthur Godfrey
(192) R
Take^Vumber
Campbell
)ouble or Nothing
(140)
Ralston
Space Patrol
(284)
Quiz Kids
MacFariane
Pet Milk
lary Lee Taylor
(144)
3:00
10:45
News
Highlights
Philip Morris
Against the Storm
National Biscuit
Arthur Godfrey
(193) R
Helen Hall
3:15
11:00
Fine Arts
Quartet
S
Salt Lake City
Tabernacle
Wm.
Hillman
Faultless
Starch Time
-m-
Lever Bros.
Lone Journey
(257)
Liggett & Myers
Arthur Godfrey
(199) R
Sterling Drug
Ladies Fair
11-11:25
C-P-P
Strike It Rich
(171)
junior
Junction
S
Cream ol Wheat
Let's Pretend
*(154)
Beni. Moore
Your Home
Beautiful
My Secret
Story
3:30
11:15
American
Protam Corp.
Health Quiz
Serenade
When a Girl
Marries
S
(11:15-11:25)
Adventure on
3:45
11:30
the Christian
In Action
S
Learning*
Northwestern U.
Review
S
UN.li
My Beat
Bristol-Myers
(MWF)
(290)
Contnl. Baking
Grand Slam
(52)
Lorlllard-Kraft
Queen for
A Day
C-P-P
Bob 8 Ray
,W
Eddie Fisher
Show
S
Cannon Mills
Give 8 Take
(151)
U.S. Marine
Band
Hollywood
Love Story
4l
11:45
TBA
(TuTh) (257)
Break the Bank
P&G Ivory Snow
Rosemary
(141)
Armour
Dial Dave
Garroway (173)
4:15
12:00 N
News
S
People's
Platform
College Choirs
Viewpoint
USA
Prudential
The Jack Berch
Show (256)
General Foods
Wendy Warren
Miles Labs
Curt Massey
Time
No Network
Service
101 Ranch Boys
S
Armstrong Cork
'heatre ol Today
(187)
Quaker
Man on
the Farm
News
At Noon
4:30
12:15 PM
Brunch Time
Latin Ameriian
Music
Serutan
Victor Lindlahr
(149)
Lever Bros.
Aunt Jenny
Johnson 8 Son
News
(12:15-12:25)
The Kate Smith
Show
(MM)
Public Affairs
S
4:45
12:30
Co-op
Piano
Playhouse
Howard K.
Smith
Bill Cunningham
Co-op
The Eternal
Light
S
Not in Service
Helen Trent
(176)
Kellogg
Carl Smith
(12:25-12:30)
American
Farmer
S
Carnation, Stars
Over Hollywood
(159)
5th Army
Band
U.S.
Marine Band
5:00
12:45
Bill Costello
News
Dawn Bible
Frank & Ernest
Whitehall
Our Gal Sunday
(170)
Faith In
Our Time
No Network
Service
5:15
~rnnr~
Churches of
Christ Herald of
Truth (108)
String Serenade
Vandeventer &
The News
S
Critic at Large
Co-op
Paul Harvey
P&G Ivory, Spie
8 Span, Big
Sister (150)
Co-op
Cedric Foster
Navy Hour
S
Ton!
Grand.Cen.Sta.
(171)
Dance Orch
Allis-Chalmers
latl. Farm & H.
Hour (174)
5:30
1:15
tarn Corp.
Health Quiz
Mike 95
Co-op
Ted Malone
P&GOxyuol
Ma Perkins
(158)
Bob Poole
Show
b:45PM
5
Marines In
Review
S
This Week
Around the
Bill, Graliai
Goodyear
Greatest Story
(280)
! SDAY
MBS
THURSDAY
CBS MBS
.NBC.
FRIDAY
-CIS-
SATURDAY
m CRS , MRS
Sports Re»i
(MM)
Service
Sun Oil Co.
3-Star Extra
(34)
Life Ins.
Jackson
"Vol
the World
S
P&G-lvory
Lowell Thoma
P&G— Oxy. Lav
Dreft— Beulah
(125) R
pie-tide
Jack Smith Sho
SSI
Sun 6il Co.
3-Star Extra
(32)
P8G-lvory
Lowell Thomas
(106)
Bill Stern':
Sports Revie
(MM)
Una Mae
Carlisle
S
Sun Oil Co.
3-Star Extra
(33)
Pure Oil Co.
News Time
(33)
CaboT
Management
Larry LeSeuer
News
This I Believe
6:00 PM
H. V. Kaltenborn
News
(MM)
6:15
BC Syrr
Orihe:
6:30
6:45
nrcT
News Time
(34)
Co-op
Headline
Edition
Pure Oil Co.
News Time
(30)
Co-op
Headline
Edition
P&G Oxyd. Lav;
Drett- "
7:00
General Mills
Silver Eagle
(137)
Rukeyser
Reports
Service
Miles Lab:
News of World
:t6»
P&G-Tide
Jack Smith Sho
(141) R
No Network
Service
Miles Labs
News of World
(162)
7:15
Miles Labs
News of World
(162)
Lee
Am. Oil-H;
(100)
Miles Lab!
Man's Family
(1 60) H
Lone Ranger
_Q53j__
Campbell Soup
Club 15
(166)R
Murine Co.
Gabriel Heatter
Co-op
7:45-7:55
Mutual Newsree
7:30
Dr. Pepper
Sports Roundu
M
MGM Musical
iomedy The
of the Air
utiles Labs
Man's Family
(159) H 8
Cafe Istanbul
M. Dietrich
Am. Oil-
Ed. R. Murrow
(100)
iTalT
s Famil
(159) H R
Adventures
General Foods
Roy Rogers
State Farm
Auto Ins. Co.
C. Brown
7:45
Wrigley
Gene Autry
(179)
8:00
8:15
This Is Your FB
Tarzan
(75) R
8:30
8:45
Dealers, Y
Your Lile (183)
Amateur Hour
m
-GF^SsT
Mr. Chaim
Dragnet
ilTJiR.
Heinz
Ozzie & Har
<ML
GF-Grape-Nuts
Gangbusters
The Judy
Canova Show
S
9:00
9:15
Theatre
S
Am.Cig.&Cig.
The Big Story
m
Co-op
Reporter's
Foreign
Reporter
Gulf Retiring
Counterspy
Bristol-Myers
Mr. District Atty
(288)
R. J. Reynold:
Grand Ole Opry
9:30
9:45
A.F.otL.
Frank Edwards
(28)
A.F..IL
Frank Edwards
m
- a.f.oil.
Frank Edwards
(135)
Silent Men D
Fairbanks, Jr.
10-10:30 S
News of
Amer. Tob. Ci.
Your Hit Paradi
m
Cavalcade of
Sport! "(Mi)
(10-10:05)
Morgan News
Saturday at
' amn
S
Chicago Theatre
of the Air
J1Z2L
10:00
Meredilh Willso Hotel Edison
(10:35-11)
Life (100)
Montgomery
(10:30-10:35)
I Love A
10:15
(10:35-11)
American Sport
Page
W
gomer
(10:30-10:35)
The Three
Suns
S
Chimb. Mus.
Soc Lower
Basin St.
10:30
Bill Stern
(10:35-10:45)
10:45
Co-op
Baukhage
Talking
11:00
Newsoi
the World
MONDAY - FRIDAY
Newsoi
the World
SATURDAY
Newsoi
the World
Morgan Beatty
Bud*.
11:15PM
|T I M E
SUNDAY
Syncopation
Pieee
Lutheran
Hour
(Lutheran)
U. of Chicago
Roundtable
Not lu Service
Dr. Malone
(153)
Luncheon
with Lopez
Merrill Mueller
S
Vincent Lopez
Show
S
City Hospital
(158)
{1:30-2:25)
Dunn on
Discs
TBA
P&G buz
Guiding Light
(155)
Wesson Oil
Dr. Paul
(59)
Longines-
Symphonette
Top Tunes
with
Trendler
The Catholic
Hour
M.MJKeBride
• GF Swan-Cal.
Mrs. Burton(13l
Grady Cole (41
Dixieland
Matinee
Pickens Party
Front & Center
S
Hormel & Co.
Music with H.
Girls (120)
(2:25-2:90)
News'
Coffee in
Washington
S
(155)
(See footnote)
P&G tide
Perry Mason
(158)
Meredith
Willson's Music
Room
Your Invitation
Dixie Four
Quartet
Amer. Forum ot
the Air
S
Family Circle
(2:3M:00)
Toni, Seeman
Nora Drake
(178)
Say It
with Music
General Mills
Live Like A
Millionaire (74)
Lawrence Welk':
Treasury Show
S
Make Way
for Youth
Georgia
Crackers
Big City
Serenade
American
Protam Corp.
Health Quiz
P&G Ivory Fl.
Brighter Day
(142) •
Amer. Tob. Co.
Banghart 2:55
Bandstand
U.SJ).
Elmo Roper
Ladies Be
Seated
S
Miles Labs
Hilltop House
Co-op
Poole's
Paradise
Life-Beautiful
-S8-
Pan-American
Union
S
Report From
Over Seas
Bandstand
U.S.A.
The Downhomers
S
America's
Music
Pillsbury
House Party
Road of Life
Adventure
In Science
(3:25-3:30)
S. C. Johnson
News
Air Force
Hour
Earl Godwin's
Washington
MaryMarlin
Star Lines'
(3:50-55)
News 3:55-4 p.n
Pepper Young
(158)
Lone Pine &
eers S
Farm News
Co-op
Sports Parade
U. S. Army
Band
"
Off 5/11
EH. 5/11
TBA
Belmont Radii
John C. Swayzi
(135)
Philip Morris
Romance of
E. Winters (24!
4-4:15 M-F
Gen F. S. Grad
) Cole (41)
P&G
Right to Happi-
ness (158)
Correspondents'
Scratch Pad
Music For
You
Under
Arrest
The Falcon
S
General Mills
Betty Crocker
(91) *
4-4:30*
Tu-Music by
Antonini
Miscellaneous
Programs
- P8SG '
Backstage Wife
ABC Late
News
S
Stan Dougherty
Caribbean
Crossroads
Win Place &
Show Tunes
Thy Neighbors
Voice
S
MW Chicagoan
ThF SL Louis
Matinee
4:25 News S
Mert's Record
Adventures
M-F 4:30-5
5-5:30 M-F
M— B. Benson
Tu-Sgt. Prestoi
Th-Sgt. Preston
(Quaker)
WF OrangeCrus
Green Hornet
Sterling Drug
Stella Dallas
(149)
Finnegan's Sat.
Box Scores
S
Horse Racing
Racing
Hearthstone 0
the Death Squa
Seah rook Farm
Private Files
of Matthew
Bell
4:30-4:55
U. S. tobacc
Martin Kane
(167)
The Dean
Cameron Show
S
Treasury
Bandstand
Sterling Drug
Young Widder
Brown (149)
Tea & Crumpets
Cross Section
U.S.A.
Hawaii Calls
Musicant
Manhattan
Maharajah
4:55-5 News
Manhtn. Soap
Woman in My
House (177)
Kingan
Arthur Godfrey
Roundtable (17
Wildroot
, The Shadow
American Bake
Assoc. Hollywoo
Playhouse (183
Co-op
Big Jon S
Sparkie
5-5:45 p.m.
No Service
Whitehall
Just Plain Bill
Roseland Ball-
room Orch.
S
Eddie Fisher
Show
Harmony
Rangers
Mind Your
Manners
Mark Trail
S
5:30-5:55 tu i
Th, Derby
Sky King
Whitehall
Front Page
_m^SL
Admiral
Robl. Trout
j '(111)
Williamson
(alternate wks.
Whitehall
1112
S
Kellogg Co.
Space Cadet
Tu&Th (213)
. .1-
5:30-5:55 MWF
Kellogg
Wild Bill Hicko
Lorenzo Jones
(105)
At Home with
Music
Treasury
Bandstand
Bands In
Bonds
TBA
True Detective
Mysteries (515
— (mWF)
Fun Factory
S— See Footnot
Miles Labs
Curt Massey
Time (147) R
M-F 5:55-6
Johnson & Son
Cecil Brown
Ex-Lax Inc.
Doctor's Wife
188
Club Aluminum
Club Time
(28)
Dizzy Dean
Terrea Lea
Songs
Explanation: Listings in order: Sponsor, name of
program, number of stations: S sustaining; B re-
broadcast West Coast; TBA to be announced. Time
EDT.
ABC— 8:55-9 a.m., M-F. Stokely-Van Camp. The
John Conte Show (295).
2:30-2:35 p.m.:, M-F, John H. Dulany & Son,
Tulany Daily Double, (49).
5:55-6 p.m., M-F, World Flight Beporter
7:30-8 p.m., M-W-F, Amer. Bakeries (southeast).
Lone Banger.
9:55-10 p.m., F. Gen. Foods, Sanka News (283)
*PP (Pyramid Plan) American Chicle &
General Mills participations on The Top Guy,
Utornev. Th. ,
un., 8:30-8:45
Campana, Bill Shadel
seg.
CBS— 11-11:05 a.m
News (185)
5:55-fi p.m.. Sun., Best Foods Inc., Larry Le-
Sueur (180)
10:25-30 a.m.. Sat., Econ. Lab., Galen Drake (188)
9:30-9:35 p.m., Tues.. Colgate-Palmolive-Peet Co.
Louella Parsons (179)
9:25-30 p.m.. Th.. Gen. Foods, Shadel News (158)
9:25-30 p.m.. Sat., Gen. Foods, Sanka Salutes (155)
8:30-9:15 a.m.. Sun., General Foods, Sundav
Morning Gatherin' (107)
3:45-50 p.m., M-F, Kellogg, Carl Smith, (140)
3:40-45 p.m., M-F, Pillsbury, Cedric Adams (164)
11:30-35 a.m.. Sun., Bill Shadel (S)
4:10-15 p.m., . Sun., Bill Downs. .(S)
* Sustainers on split network
-4:30 p.m.,_Mon.-Sun. , Game of the Day-
Network
(Falstaff Brewing and C0-1
Gillette Warm-Up Time, 5 min. preceding
games. Mon.-Sun. Camel Baseball Scorcbuanl.
5 min. following, lion. -Sat. Wheaties Score-
board, 5 min. following. Sun.
11:25-11:30 a.m., M-Sat.. Johnson & Son. News
11:30-12:00 Noon, M-W-F, Kraft Foods Co.—
co-sponsors Queen for a Day.
2:25-2:30 p.m., M-F, S. C. Johnson & Son News.
4:55-5 p.m., S. Bobby Benson — American Chicle
5:15-5:30 p.m.. M, portion of Bobby Benson
sponsored by Kraft Foods Co.
9-9^)5 p.m., M-F, Johns-Manville Corp. Bill
NBC— *OT Operation Tandem, Whitehall Amer.
Chicle, Liggett & Myers.
8-8:15 a.m.. Skellv Oil, M-F, News (28); Sat,
This Farming Bus.
10:15-11 a.m. Hymn Time. Gen. Mills, (10).
* MM — "Minute Man" Programs.
BROADCASTING
Th* Newsw«eH#6f Radio and Televltlon
TELECASTING
April 28, 1952
Copyright 1952
T#P COVERAGE
...to deliver your sales pitch in the Far West!
You cover all the bases when you buy NBC Pacific Coast
Network — the only network that delivers top coverage —
83.5% of all radio homes in this great mass market!
Soap . . . soup . . . insurance . . . automobiles —
whatever your product or service — if it has
mass appeal, your most effective advertising
medium for reaching the great Western
market is NBC Pacific Coast Network.
In this rich, fast-growing area where 98%
of all homes are radio homes, 83.5% of these
homes listen regularly to NBC Pacific Coast
Network, and costs-per-thousand are lower
than those of any other network serving the
Far West.
The great states of Oregon, Washington and
California now have the highest per capita
income of any region of the U. S. A. Estimated
retail sales for 1952 will run over 16 billion
dollars! To get your share of these dollars—
buy time now on NBC Pacific Coast Network.
Consult your NBC Sales Office for details.
Page 44 • April 28, 1952
WESTERN NETWORK
NATIONAL BROADCASTING COMPANY
A Division of Radio Corporation of America
HOLLYWOOD • SAN FRANCISCO • CHICAGO • NEW YORK
BROADCASTING • Telecasting
Open Mike
(Continued from page 18)
knowledge, Mutual was the first
iradio network to return to the
scene for reactions approximately
six minutes after the historic an-
nouncement.
Where was the scoop?
Hollis Seavey
Washington Representative
MBS
[EDITOR'S NOTE: Mr. Seavey caught
us in an unfortunate error — the omis-
sion of "TV" from the network identi-
fications in a CLOSED CIRCUIT in-
tended to refer only to television cover-
age of the event.]
,Rural Listener
EDITOR:
Enclosed is a piece of fan mail
from one of the ardent listeners of
the Ernie and Arnie Show, an 8 to
9 feature on WBVP that is more
than holding its own against TV
because it's programmed by two
local boys at the local level. . . .
We thought that this would make
a good cartoon and should be passed
on to you. . . .
Thomas B. Price
Station Manager
WBVP Beaver Falls, Pa.
Man the Pumps
EDITOR:
Words cannot express my ap-
preciation for the terrific story you
carried in the April 14 issue of
Broadcasting • Telecasting on
my "TV Station Operating Ex-
pense" analysis.
As a result of your story, we are
swamped with requests for copies
of the analysis ....
Joe Herold
Broadcast Equipment Sales
RCA Victor
Camden, N. J.
The Missing McGinnis
EDITOR:
I was quite shocked and rather
violently disturbed when I read
Open Mike in the April 7 issue of
Broadcasting.
By publishing the letter from the
disgruntled Mr. King you have
probably cost me several thousand
dollars and damaged my reputation
in this industry beyond repair. . . .
The person referred to by Mr. King,
Lee McGinnis, is in no way con-
nected with this company. At one
time he did, and when his dis-
honesty and disregard for ethics
was found out he was immediately
dismissed. . . .
Now by printing this letter with-
out bringing out the true facts of
the matter or McGinnis' name will
undoubtedly cause many broadcast-
ers whom we have done business
with to think we have completely
turned dishonest. The implication
is there, inasmuch as the words,
"Bond a Week Club," have been
brought out. . . .
George R. Turpin
Owner and Manager
George R. Turpin Assoc.
Fort Worth
[EDITOR'S NOTE: The original letter
was written by Victor King, station
manager of KERB Kermit, Tex., who
reported that Lee McGinnis, repre-
senting himself as connected with a
"Bond a Week Club," had disappeared
after collecting cash payments belong-
ing to the station. Though Mr. Tur-
pin was not mentioned in the original
letter, we are glad to publish Mr. Tur-
pin's comments as emphasis that Mr.
McGinnis was not associated with Mr.
Turpin at the time of the Texas esca-
pade.]
Allocations Report
EDITOR:
Of all the jobs Broadcasting •
Telecasting has done in its illus-
trious history, your April 14 issue,
together with the supplement, was
the best in my judgment. Getting
the supplement out under such tre-
mendous pressure would have killed
anyone else but you and your staff.
I would like to write each mem-
ber who participated in the fine
job, but I hope you will save me
that by passing my letter around
as a sincere token of my apprecia-
tion.
Howard L. C'hernoff
General Manager
KFMB-AM-TV San Diego
EDITOR:
I think you did the broadcasting
industry a tremendous service in
publishing the full text of the
FCC's TV allocation plan. It served
to clear up a lot of misinformation
and gave us, and many other sta-
tions, too, I am sure, a welcome
source of official reference for what
is actually going to happen.
I also noticed in one of your re-
cent issues that you have compiled
a series of radio success stories.
Would you be good enough to send
us a copy?
Thank you.
Paul Martin
Station Manager
WCCC Hartford, Conn.
TREND back to radio buying has
been reported by WBAL Baltimore.
According1 to station sales executives,,
more new business has been booked
in April than at any time in recent
years.
From where I sit
6y Joe Marsh
Whitey Sure
"Rang the Bell
Telephone woke me out of a sound
sleep last Friday night about eleven-
thirty. "This is Whitey Fisher out on
River Road," says a voice. "I just
wanted to tell you how much I like
this week's Clarion"
"Thanks, but why call to tell me at
this time of night?" "Simple," he
says, "your paper boy just delivered
it a short while ago. Been waiting for
it all evening."
Next day, Buzzy Wilson tells me he
delivered Whitey's pape,r that late
because he stayed in town for the
high school dance— thinking it would
be O.K. to drop it off on his way home.
From where I sit, I can't blame
Whitey for his little joke. He was just
reminding me we owe other people the
same consideration we expect from
them. Since Tm always talking about
respecting the other fellow's rights —
including his right to enjoy a friendly
glass of beer if he chooses, it was only
fair that Whitey should "wake me
up" to his right to get his copy of the
Clarion when he expects it — on time.
Thanks again, Whitey!
Copyright, 1952, United States Brewers Foundation
BROADCASTING • Telecasting
April 28, 1952 Page 45
KOB AM -TV SALE App,icotion Fi,ed at Fcc
Only ONE Station
DOMINATES
This Rich
Growing Market
with
1951 Bank Deposits
of
$343,735,852.90
A 10-year gain of 134%
vwstomvUlem
Page 46 • ,4pr»7 2S, 2952
APPLICATION for approval of the
sale of KOB-AM-TV Albuquerque
from T. M. Pepperday (Albuquer-
que Journal) to Time Inc. and for-
mer FCC Chairman Wayne Coy for
$900,000 [B*T, March 3] was filed
with the FCC last week.
Stations will be sold first to Time
Inc. After a series of reorganiza-
tions, which will transfer the physi-
cal assets to a Time Inc. sub-
sidiary, the stations will be owned
jointly by the Henry Luce firm and
Mr. Coy [B«T, March 10].
Although Time Inc. will pay
$900,000 for the properties, the
application revealed that it would
declare a dividend equal to $300,000
net quick assets immediately after
the FCC approves the sale. This
would bring the purchase price
down to $600,000.
A partial liquidation of the li-
censee will then be effected, the
application explained, which would
place all fixed assets (including
land but not the TV building) in
the name of Michigan Square
Building Corp., a Time Inc. sub-
sidiary.
Michigan Square company would
lease the fixed assets and land back
to Albuquerque Broadcasting Co.,
licensee of KOB-AM-TV, for eight
years at the appraised value of
$450,000. Worth of licensee will
thus be $150,000, it was explained.
Coy Receives Interest
Subsequently, Time Inc. will sell
50% interest in the licensee to Mr.
Coy for $75,000. Mr. Coy will put
up $37,500 out of his personal funds,
borrow the other $37,500 from the
Chase National Bank of New York,
it was indicated. At the same time,
Mr. Coy will be signed as general
manager of the stations at $26,000
per year with an eight year con-
tract. In addition, Mr. Coy will re-
main as radio-TV consultant to
Time Inc. at a yearly fee of $24,000.
The consultant contract began April
1 and runs to the end of March 1955.
Time has an option to extend that
contract to 1957.
Mr. Coy represented his net worth
as $62,973.79. Assets included his
Washington house, to be sold June
15 for $43,000; furnishings, $3,000;
1951 Lincoln automobile, $2,000;
jewelry and pictures, $400; bonds,
$7,000; cash, $3,829.01; paid up re-
tirement, U. S. Civil Service,
$5,050.96; cash value of life insur-
ance policies, $5,038.31. Liabilities
comprised mortgage on Washington
house, $3,919.49; fee for sale of
house, $2,150; bills payable, $275.
Income for Mr. Coy was put at
$12,685 in 1950, $12,148 in 1951.
This was after deductions for
taxes, the application stated. Mr.
Coy was chairman of the FCC from
1947 to Feb. 21 of this year [B»T,
Feb. 25].
Mr. Coy went to the FCC from
the position of vice president and
general manager of WINX-AM-
FM Washington, then owned by the
Washington Post. Before that he
was assistant to publisher (now
chairman) Eugene Meyer.
Before joining the Washington
Post, Mr. Coy served in various
government posts. At one time he
was one of President Roosevelt's
"anonymous" assistants and as-
sistant director of the Bureau of
the Budget.
Mr. Coy will be president and
treasurer of Albuquerque Broad-
casting Co. when the sale of the
stations is approved by the FCC.
Arthur R. Murphy Jr., manager of
Time Inc.'s March of Time division,
will be vice president. Mrs. Grace
Cody Coy, wife of the former FCC
chairman, will be secretary. In ad-
dition to the officers, the new board
of directors of the licensee will in-
clude Charles L. Stillman, Time Inc.
vice president.
Total assets of Albuquerque
Broadcasting Co. as of Jan. 31, 1952
were put at $588,311.74. Of this,
$383,721.23 was in cash. Included
in the assets was a depreciated
value of $26,470.59 for AM and
$74,542.79 for TV.
Current liabilities of the licensee
were put at $100,669.62. Balance
sheet also showed surplus of $429,-
188.29. Profit for the month of
January was put at $9,692.35.
Balance sheet estimated replace-
ment costs of the 31-year-old KOB
(NBC affiliate operating on 770 kc
with 50 wk day, 25 kw night under
special FCC authority) at $260,500.
It also estimated replacement costs
of four-year-old KOB-TV (on Chan-
nel 4) at $226,500. KOB-TV is
affiliated with all four TV networks,
via kinescope recordings.
'Time's' Past Radio Interests
From 1943 to 1945, Time Inc.
owned 12V2% of ABC. From 1942
to 1944, the Time, Life, Fortune
publisher owned a substantial
amount of preferred stock in
WQXR New York (now owned by
the New York Times).
Consolidated balance sheet as of
the end of 1951 showed Time Inc.
with total current assets of $60,-
901,281, of which $20,270,825 was
in cash. Total current liabilities
ONE ANNOUNCEMENT --
TWO OUT-OF-TOWN CUSTOMERS
$2,450 in Sales
BETTENDORP
ROCK ISLAND
MOLINE
AND EAST MOLINS
IN ILLINOIS
Davenport's Burkeholder Custom Kitchens has had
schedule of advertising on WOC for 2V2 years. Store
owner J. K. Burkeholder knows this schedule builds
sales volume. Has many specific instances proving this
fact.
For example, in January '52, a Clinton, Iowa, man
driving near Davenport on his way to Burlington,
heard a Burkeholder announcement. Stopped in Daven-
port store ; told them to get in touch with his wife about
remodelling their kitchen.
Within week, Burkeholder had a $1,350 order from
this Clinton family. But more, Clinton man's brother
contacted Burkeholder; purchased a $1,100 custom-
built steel kitchen. Result of one WOC announcement —
$2,450 in sales. Said the Clinton man: "Credit WOC
with this sale, for until I heard the announcement, I
didn't know about the Burkeholder firm."
Proof that when you want sales volume in the
Quint-Cities — nation's 71st retail market; — you loant
WOC. Contact us direct, or your nearest F & P man.
Free & Peters, Inc.
Exclusive National Representatives
Davenport, Iowa
Basic NBC Affiliate
5000 W. - 1420 KC
Col. B. J. Palmer, President
Ernest C. Sanders, Manager
ROADCASTING • Telecasting
added up to $17,373,712.
Representing Time Inc. and Mr.
Coy is the Washington law firm
of Loucks, Zias, Young & Jansky.
Time Inc. also is represented by
the New York law firm of Cravath,
Swaine & Moore. Representing
Albuquerque Broadcasting Co. is
the Washington law firm of Pierson
& Ball.
CHURCH NAMED
Succeeds Chester at CBS
APPOINTMENT of Wells Church
as acting director of news and
public affairs for CBS Radio, to
take over the duties handled by
Edmund A. Chester before he re-
' signed to become part owner and
general manager of the RHC Ca-
dena Azul network in Cuba [B«T,
April 14], was announced last week
by CBS Radio President Adrian
Murphy.
Mr. Church, who initially joined
CBS in 1931 in Washington, has
been editor-in-chief of CBS Radio
news since July 1949.
Mr. Church, a veteran newsman,
after joining CBS in 1931, became
program manager and assistant to
the vice president of WTOP Wash-
ington and in 1936 became director
of radio for the Republican Nation-
al Committee. In 1941, Mr. Church
went to England as advisor to the
BBC. The following year he re-
turned to the U. S. to become spe-
cial events and talks director for
the Coordinator of Inter-American
Affairs. In 1945, he returned to
CBS and the next year became di-
rector of news broadcasts. He was
named editor-in-chief in July 1949
when radio and TV news activities
were merged. Mr. Church received
the title for CBS Radio following
the divorcement of radio and TV
activities of CBS last July.
ACNY NOMINATIONS
Officers Slate Announced
NOMINATIONS committee of the
Advertising Club of New York an-
nounced its 1952 slate April 18,
with George S. McMillan, vice
president of Bristol-Myers Product
Div., named for president. Stanley
Resor, J. Walter Thompson presi-
dent, was listed for vice president
and James A. Brewer, board chair-
man of Brewer-Cantelmo Co. was
suggested for treasurer.
Nominations for directors, to serve
for one, two and three-year terms, in-
cluded Elon G. Borton, Advertising
Federation of America president;
George A. Phillips, advertising man-
ager of Cluett, Peabody & Co.; George
A. Nelson, president and general man-
ager, Stevens-Nelson Paper Corp.;
C. B. Larrabee, president of Printer's
Ink; Robert M. Feemster, executive
committee chairman, Wall Street Jour-
nal; Gene Flack, advertising director
for Sunshine Biscuits; Hugh R. Jackson,
president, Better Business Bureau of
New York; and David B. Starrett, vice
president, Royal Typewriter Co.
Additional nominations are to be
accepted only in writing several
weeks in advance of the voting,
scheduled for Club's annual meet-
ing May 13. Top three nominees,
assisted by continuing officers, are
to serve until next annual meeting.
iocs/ foe/to Safes
4
tVatmaJ Spot dc/rerf/sers
Central New York is a stable, diversified market— an
industrial center, agricultural center, distribution
center. It is a big-spending market, as is proved by
booming department store sales. To reach it, do what
the on-the-spot advertisers do — put your sales story
onWSYR.
ACUSE
NBC AFFILIATE
Write, Wire, Phone
or
Ask Headley-Reed
WSYR-AM-FM-TV — The Only Complete Broadcasting Institution in Central New York
BROADCASTING • Telecasting
April 28, 1952 • Page 47
HIGHER RATINGS
In SMALL Towns
Hattiesburg . . 29.6
In BIG Towns
San Francisco . . 16.0
Louisville . . 21.7 Zanesville .. . 26.0
Minneapolis . . 16.5 Youngsrown . . 21.3
He'll chalk up high ratings for you, loo/
MORE RENEWALS!
Minneapolis, consistently outrating
network shows.
lportant
New Orleans, consistently delivering a large and
loyal audience.
Raleigh, consistently selling for Carolina Power
and Light Company.
He'll chalk up more renewals for you, too!
EASIER SALES
• "Boifon Blackie's J9.7, the highest rated show on Sunday afternoon in
James Coy — Rogers & Smith Advertising Agency
• "Boston Blackie has the most loyal listening audience of any show we've
ever had on the air and is Lake Charles most outstanding mystery
°W James H. Jesse, Pgm. Dir., Station KLOU, Lake Charles, La.
• "Today marks the 91st broadcast of Boston Blackie for Falls City Beer —
Louisville. Our latest Hooper tops all network and local competitive
programs."
Ray D. Williams — Prater Advertising Agency
• "We are having tremendous success with Boston Blackie. Once it was
necessary to re-schedule ^Blackie' for play-by-play sport commitments.
It would be difficult for you to appreciate the deluge of calls we
received at the station."
John T. Rutledge, Ass't. Gen. Mgr., Station WVJS, Owensboro, Ky.
He'll chalk up easier sales for you, too!
NotyohTV!
AM + TV = TOP RESULTS!
Boston Blackie on TV is already proving the fastest seller ever.
Sponsored by big-name advertisers on top TV stations in:
NEW YORK CITY, CHICAGO, LOS ANGELES, WASHINGTON, D. C,
DETROIT, CINCINNATI, DAYTON, COLUMBUS, PITTSBURGH, CLEVELAND,
LANCASTER, TOLEDO, MINNEAPOLIS, RICHMOND, NORFOLK, ATLANTA
HURRY YOUR MARKET MAY STILL BE AVAILABLE!
WRITE, WIRE OR PHONE.
April 28, 1952 • Page 49
editorial JL
Same 'Freedom' Boat
FOR THE past fortnight there has been sound
and fury over President Truman's remark im-
plying that he had the authority to seize news-
papers and radio in a national emergency. The
White House has done little to amplify or
explain the President's startling utterance —
the top topic at the series of newspaper annual
conventions held during the past 10 days.
Newspaper editors cannot fathom the kind
of emergency that would lead the chief execu-
tive to commandeer newspapers, the freedom
of which has been traditionally protected by
the First Amendment.
That has not been the case with radio — a
licensed medium. Section 606 (c) of the Com-
munications Act provides that in a national
emergency, the President may take over com-
munications. This provision was amplified with
the passage last year of a law authorizing the
President to close down any station emitting
"electro-magnetic" waves when there exists
war or a threat of war. This was designed to
take into account the use of modern imple-
ments of warfare, such as guided missiles and
pilotless planes, which presumably can use
radio beams to "home" to targets.
There was no outcry from the nation's press
when this legislation was pending. Only radio
was involved.
Yet, one has but to look at the record to
determine that, with President Truman and
with his predecessor, Franklin D. Roosevelt,
radio and the press were regarded as synony-
mous. President Roosevelt often called for
"freedom of radio on a parity with the press."
Twice, in letters to this journal, President
Truman has stated that radio "must be main-
tained as free as the press" and that "a free
radio is as indispensable as a free press."
It is apparently also his belief that both
should be equally treated if the freedom were
to be taken away. His cryptic answer to a
question put by J. Hale Steinman, publisher
and station owner, during a; Presidential con-
ference with the American Society of News-
paper Editors, leads to no other conclusion.
The incident drives home, as nothing else
would, the inseparability of broadcasting and
the press as news media. They are both in the
same "freedom" boat, and the boat is rocking.
Longer Licenses
THERE'S agitation anew to authorize govern-
ment agencies to assess charges for services
rendered, as a means of offsetting cost of gov-
ernment. This is a variation of the proposal
that there be levied a franchise tax or "license"
fee. Such agencies as the FCC, SEC, CAA and
ICC are mentioned as providing service to
particular segments of industry for which
Uncle Sam gets no immediate return.
All industry pays substantial taxes to the
government, direct and indirect. If it were not
for the broadcast services, the hundreds of mil-
lions in excise taxes on radio and television
receivers wouldn't reach the Treasury. And
broadcasters themselves pay corporate taxes on
revenues in excess of a half-billion.
Radio broadcasters receive licenses from the
FCC for a three-year tenure. Television broad-
casters get only one-year licenses now, though
the law permits three-year authorizations.
Until now, the FCC has maintained that TV
licenses should be short-term to keep alloca-
tions flexible. Now that we have an allocations
plan, this argument no longer seems valid.
We doubt whether radio or television broad-
casters would object to a nominal license fee,
to help defray costs of administration, if there
were no discrimination against their business.
But they then would be entitled to longer
license terms, and they would acquire certain
rights in return for the payment for the
"franchise." In Mexico, licenses are issued for
30 years. We think that in the U. S. they
ought to be issued in perpetuity, since the
licensing authority is always in the position
to cite stations for violations of the law.
Television is a far more expensive business
than radio broadcasting. A glimpse at applica-
tions filed since the April 14 freeze-lift shows
that a less-than-one-million investment for the
first year is rare indeed. Certainly it's too
much to ask venture capital to invest such sums
on the slender thread of a one-year license. We
hope the FCC will see fit promptly to increase
the TV tenure to the full statutory limit of
three years, and that legislation will be sought
to extend license terms at least to 30 years.
AGAINST appalling odds, including the
skepticism of AT&T and the television
networks, Klaus Landsberg of KTLA
(TV) Los Angeles and a small band of
fervent engineers last week brought a
telecast of an atom bomb explosion to
the American public. It wasn't a very
good telecast, and we can't help feeling
that if some of the larger entities in this
business had shared Mr. Landsberg's
enthusiasm — and the work — it would
have been a better one. The job of throw-
ing up a relay system across high
mountains was really too much to ask
of any group smaller than one command-
ing the resources of the entire telecast-
ing industry. Mr. Landsberg deserves
the utmost praise, not only for heroically
prevailing with his ambitious plan but
also for giving a lasting lesson in how
television can serve the public.
The 'Duopoly' Answer
IT WILL take weeks to clear up all of the ques-
tions that have arisen as a result of the TV
Allocations Report, but there's one that should
receive a prompt answer. It is how the FCC
will construe the merging of two or more radio
broadcasters in a given market for the purpose
of applying for a single TV assignment.
The exchange of correspondence between
Sen. Edwin C. Johnson and FCC Chairman
Paul A. Walker, published in Telecasting
last week, clarified nothing except the fact that
an issue exists. Mr. Walker did observe that
the FCC would have to meet the problem.
The time to do this, it is evident, is now.
The "waiting period" runs out July 1. In the
interim broadcasters must make their plans.
Under existing regulations, the operation of
two stations of the same class in the same
coverage area constitutes "duopoly". If radio
owners pooled their interests for a single TV
operation, manifestly that would not constitute
"duopoly" in TV. But the problem is whether
the Commission would construe this to be
"duopoly" in radio, because of the new
mutuality of interest that would evolve.
The FCC, it seems to us, could well say that,
in the light of the scarcity factor in TV and of
the desire promptly to get more stations on
the air, it would not construe such radio
mergers as falling within the prohibition of
the "duopoly" rule. From that point on, how-
ever, the merging broadcasters would take a
calculated risk. The FCC could not give assur-
ance that the joint applicant would have any
better chance for a grant than any other ap-
plicants. To do so would be to prejudge applica-
tions not yet filed or considered.
/ • our respects to:
JOHN THOMAS GELDER JR.
JACK GELDER, vice president - general
manager of WCHS Charleston, W. Va.,
made his entrance into radio with a bang —
literally.
Twenty years ago, Mr. Gelder portrayed the
role of Alexander^ Hamilton in a high school
play. Unfortunately for Mr. Gelder, the play
included the pistol duel scene between Mr.
Hamilton and Aaron Burr. So Mr. Gelder's
role in the play was short-lived.
Fortunately for him, however, the play was
broadcast and his ambition to enter the radio
industry as an announcer was born.
A native of Chicago, Mr. Gelder went to the
U. of Michigan in 1936 with the sole intent of
preparing himself to become a radio announcer.
At college, he broadcast over WJR Detroit
and WCAR Pontiac, but discovered he simply
wasn't cut out to be an announcer. Still in-
terested in radio, he turned to sales. In
retrospect, Mr. Gelder believes this the smart-
est move he ever made.
Upon graduation from college in 1940, Mr.
Gelder found a sales position at WJLS Beckley,
W. Va. Hardly out of the fledgling class, his
ready smile made up for lack of experience.
Quick at building a firm foundation in radio
sales, Mr. Gelder in 1942 was named commer-
cial manager at WKWK Wheeling. While
there, his zeal resulted also in appointment as
assistant station manager.
After four years at WKWK, in 1946, he
went to Charleston, W. Va., to become gen-
eral manager of new WKNA there and put
the station on the air. At that time the state's
capital was blossoming from a two-station to
a five-station city.
In 1948, he shifted to WCHS Charleston as
general manager and in 1950, when the sta-
tion was purchased by the Tierney Co., Mr.
Gelder became vice president and general man-
ager.
His community devotion, reflected by par-
ticipation in local affairs, is helping make
WCHS a local institution.
A definite approach on how to operate a ra-
dio station successfully has guided Mr. Gelder's
activities. He believes in departmentalizing the
operation completely, then encouraging the de-
partments to work together as a team.
He has established an "executive advisory"
panel of top-level WCHS personnel, which
meets with him regularly to formulate policy,
outline procedure and plan the future.
These plans include television. Mr. Gelder
feels that under proper guidance, the future
WCHS video operation can become as much
(Continued on page 80)
Page 50 • April 28, 1952
BROADCASTING • Telecastin
WHY
WW II I ... in Northern California
KNBC reaches more people . . . more often .
or TV
man any other radio ^station
This represents the coverage
pattern in Northern California of
KNBC's 50,000 watt non-directional
transmitter.
This represents the coverage pattern of the
other dominant 50,000 watt stations in
Northern California — both directional
transmitters.
This, for interesting comparison,
represents television coverage in
Northern California.
Put them all together — and you get
a complete picture of radio and TV
coverage in the great Northern
California market, like this: —
Television, covering a sixty mile radius with only
about one-third of the families in the narrow TV
circle owning sets.
Radio, dominated by three stations: — two with
50,000 watt directional coverage taking in a limited
elliptical area —
— and the other, KNBC, with 50,000 watts, non-
directional, giving a wide circle of coverage that includes
not only the San Francisco-Oakland Metropolitan Mar-
ket, but all the thriving PLUS-Markets of Northern
California.
Yes, in Northern California, more people are reached
by — and listen more often to — KNBC than any other
radio station. More people tune in to KNBC radio than
to any television station in the area.
Wide circle coverage plus program
popularity make . . .
in San Francisco. Northern California's
No. 1 Advertising Medium . . .
50,000 watts, Non-Directional ...680 KC
Represented by NBC spot sales
BROADCASTING • Telecasting
April 28, 1952 • Page 51
where
571,000 people
have $420,267,000
in Effective Buying
Income*
Hot Springs
Arkansas
0.5 MV/M area:
Population . . . 138,400
Radio homes . . . 39,500
Eff. buying income $ 96,375,000
Retail sales . . . 91,822,000
Texarkana
Ark., Tex.
0.5 MV/M area:
Population . . . 223,200
Radio homes . . . 62,800
Eff. buying income $175,750,000
Retail sales . . . 145,127,000
Camden
Arkansas
0.5 MV/M area:
Population . . . 209,400
Radio homes . . . 57,900
Eff. buying income $148,142,000
Retail sales . . . 130,589,000
(Sold Singly or in Groups)
For Facts, write
Frank O. Myers, Gen. Mgr.
THE ARKTEX STATIONS
Gazette Bldg., Texarkana,
Ark., Tex.
front office
PETER A. CUNEO, operations staff, KDFC-FM San Francisco, named
commercial manager as well as manager of Musicast, background
music company owned by Sundial Broadcasting Corp., licensee of
KDFC-FM.
WILLIAM J. MARTIN, Philadelphia sales representative for Look, to
radio sales staff, NBC New York.
JOHN E. PEARSON Co., N. Y., station representative firm, appointed
by WBBZ Ponca City, Okla.
ROLAND B. VAILE, manager, KVVC Ventura, Calif., joins KORK Las
Vegas, Nev., in similar capacity succeeding JACK KEHOE who has
resigned.
CHARLIE C. SYLVESTER Jr. to KXYZ Houston, as account executive.
JACK CAMPBELL, sales manager, KSFO San Francisco, and LEN CIN-
NAMOND, assistant sales manager, KYA that city, join KJBS there as
account executive.
JOSEPH N. CURL, former New York account executive for Crosley
Broadcasting Corp., named account executive in ABC-TV Spot Sales.
EDMUND LYTLE, radio-TV producer-account executive, Western Adv.,
L. A., to KCSB San Bernardino, Calif., as sales manager.
McKENNA & WILKINSON, Washington, D. C. law firm, moves May 1
to La Salle Bldg., 1028 Conn. Ave., N. W., Telephone is National 2931.
BRANHAM Co., Chicago, station representative firm, moves to 10th
floor, 360 N. Michigan Ave.
RUSSELL STEBBINS, CBS Radio sales staff, Chicago, to NBC Na-
tional TV Spot Sales, same city.
ABC AFFILIATES
Additions Up Total to 323
SIGNING of five new affiliates for
the ABC radio network, bringing
the network total to 323, was an-
nounced last week by William
Wylie, director of radio stations.
The stations are WGGG Gaines-
ville, Fla., whose affiliation was
slated to become effective yester-
day (Sunday); the Granite State
Broadcasting Co.'s WTSL Hanover-
Lebanon, N. H., WTSV Claremont,
N. H. and WTSA Brattleboro, Vt.,
all effective May 5, and WHOB
Gardner, Mass., also May 5.
WGGG, which has been affiliated
with Liberty, operates on 1230 kc
with 250 w and is owned by Ala-
chua County Broadcasting Co. with
R. M. Chamberlin, president and
general manager.
The three Granite State Broad-
casting Co. stations are operated
under the presidency of W. J. Bark-
ley and the general managership
of William F. Rust Jr. WTSL op-
erates on 1400 kc with 250 w;
WTSV on 1230 with 250 w, and
WTSA on 1450 kc with 250 w.
WHOB, licensed to Gardner
Broadcasting Co., also is headed by
Mr. Barkley and operated under
the general managership of Mr.
Rust. It operates with 250 w on
1490 kc.
ABC radio Bill Tusker in Hollywood,
features unrehearsed interviews with
movie personalities.
PetAonali • • •
LAWRENCE W. LOWMAN, vice
president, CBS Inc., New York,
named head of radio-TV division
for city's Cancer Committee. . . .
LEE FONDREN, national sales
manager, KLZ Denver, has re-
turned to station after week recu-
perating from minor surgery. . . .
Mrs. WAYNE COY, wife of former
FCC Chairman WAYNE COY, pre-
sented with scroll in recognition of
service rendered as chairman of
Family and Child Welfare section,
United Community Services, Wash-
ington, D. C.
E. R. VADEBONCOEUR, vice pres-
ident-general manager of WSYR
Syracuse, to participate in radio-
TV symposium May 2 at State U.
Teachers College, Geneseo, N. Y.
. . . WILLIAM H. SYLK, president,
WPEN Philadelphia, will be hon-
ored with testimonial dinner by
city's Zionist group and Jewish Na-
tional Fund, May 24. . . . JACK
KENT COOKE, owner of CKEY
Toronto, presented with second an-
nual brotherhood award of Beth
Sholom Synagogue Brotherhood,
Toronto, "in recognition of his
splendid achievements in the field
of humanitarian service."
NATIONAL ADVERTISERS GO
LOCAL WITH WINS!
When national advertisers want to get their selling mes-
sage right down where consumers live and buy in the
metropolitan New York market, they use local radio.
That means WINS to a blue list which includes:
• Anacin
• Ballantine
• Bayer Aspirin
• Bell-Ans
• Bromo- Seltzer
• Carolina Rice
• Crosley TV & Radio
• Fry's Candy Bar
• Kirkman's Soap
• Ladies' Home Journal
• Manischewitz Wine
• Metropolitan Life Ins. Co.
• Pepto-Mangan
• Phillips Milk of Magnesia
• Rem
• TWA
• 20th Century- Fox
• Union Pacific
You can reach this market economically while it's listen-
ing, relaxed. Just buy . . . 1010 WINS ... it sells!
1010 WINS
50,000 watts
Day and Night . . . New York
CROSLEY BROADCASTING CORPORATION
Page 52 • April 28, 1952
BROADCASTING • Telecasting
*Boy! What a
signal m have!"
That's how George D. Roberts Man- I
ager of WSUN, St. Petersburg, Florida,
expressed his satisfaction with the per-
formance of two new Blaw-Knox
Antenna Towers that help extend the
coverage of WSUN's transmitting facil-
ities. These AM and FM* towers,
.rounded in salt water are subject to
high winds and unusually corrosive
atmospheric conditions. Consequently
the extra sturdy construction of Blaw-
Knox Types H40 and CH, plus the pro
tectionofhot dip galvanizing were
prime factors in determining their
selection for this site ... If you are plan-
ning telecasting facilities we would be
pleased to discuss your tower require-
ments at an early date.
BLAW-KNOX DIVISION
OF BLAW-KNOX COMPANY
2038 Farmers Bank Building
Pittsburgh 22, Pa.
• *Tou,er«kftis deslgnedto accommodate TV antenna
when authorized.
VfSAZ
HUNTINGTON, W. VA.
SERVING 3 STATES
COMPLETE
MERCHANDISING
WHEN
YOU BUY
WSAZ
40,000 LINES PER YEAR
OF DAILY AND SUNDAY
NEWSPAPER SPACE
HIGHWAY BILLBOARDS
BUS CARDS
COURTESY
ANNOUNCEMENTS
REGULAR MAILINGS
TO GROCERY AND
DRUG RETAILERS
AND WHOLESALERS
SPECIAL MAILINGS
PERSONAL CONTACTS
HOTEL NEWS
FLASHES
National Representative:
theBRANHAMco.
5000 WATTS DAY
1000 WATTS NIGHT
930 KC
RADIO STATION
V/SAZ
Page 54 • April 28, 1952
air-casters
Mr. Froug
GEORGE GOLDMAN, copy chief,
Zibman Adv., Phila., to WCAU
that city, as assistant director of
radio promotion. HOWARD REIF-
SNYDER, writer, WALL Middletown,
N. Y., to promotion staff, WCAU to
handle publicity for station's new ra-
dio-TV center.
IRA BLUE, San Francisco sports-
caster, to KNBC there for nightly
show Monday through Saturday.
ELMER PETERSON, NBC radio-TV
commentator assigned role of com-
mentator in Universal-International
feature film, It Grows on Trees.
PAT KELLY, music librarian, Don
Lee Network, to KBIG Hollywood
headquarters in similar capacity.
WILLIAM FROUG, director of pro-
gram writing, Co-
lumbia Pacific Net-
work, named pro-
gram supervisor
CBS Radio, Holly-
wood.
ROBERT R.
TUFTS, executive
staff personnel di-
rector, Lever Bros.,
N. Y., to NBC that
city, in personnel
department as
manager of organ-
ization planning.
ALICE FREER, vice president of
American Newspaper Women's Club,
to substitute for two week period
daily for HAZEL MARKEL, WWDC
Washington women's commentator
who is visiting Europe under auspices
of Defense Dept.
JACK VALENTINE, vocalist, WBAP-
AM-TV Fort Worth, Tex., join WCAU-
TV Philadelphia.
ED BROWN, announcer, WSYR Syra-
cuse, called to active duty with U. S.
Navy aboard 17. S. S. Storms.
THOMAS NAEGELE, WATV (TV)
Newark art director, named head of
art department, WOR-TV New York.
FRANK ATWOOD, farm program di-
rector, WTIC Hartford, Conn., to de-
liver Founder's Day address at U. of
Vermont, Burlington, May 1.
BOB MURPHY, WMOA Marietta,
Ohio, to announcing staff, WHIZ
Zanesville.
GLENN ELLIOTT, WPEO Peoria, 111.,
to WANE Fort Wayne, Ind., as disc
jockey and promotion director.
HOOPER WHITE resigns as producer
at WBBM Chicago to free lance in
that city and New York.
STAN DALE, WSRS Cleveland, to
WXYZ Detroit.
LEN EAST, KVRN Lexington, Neb.,
to KMMJ Grand Island, as disc
jockey.
ALLAN CURTIS to WWNH Rochester,
N. H.
KIT FOX, director of special broad-
casting services for WLW and
WLWT (TV) Cincinnati, leaves May
9 for month's vacation in Europe.
BILL VOGEL, inventor of trick ef-
fects, to CBS-TV New York, as man-
ager of special effects.
BETTY BOWMAN named program
director, KDFC-FM San Francisco.
GEORGE McLINN, WIP Philadelphia
sports director, presented award by
Junior Chamber of Commerce for
his contribution to sports.
J. ROBERT HERR, traffic manager,
WGAY Silver Spring, Md., has re-
signed to make extended trip to
Australia.
RALPH ROSE, radio program pack-
ager, rejoins CBS Radio Pacific Net-
work as writer-director.
HARVEY OLSON, program manager,
WDRC Hartford, Conn., elected presi-
dent of 1952 graduating class of even-
ing division of Hillyer College, Hart-
ford, of which he is a member.
JOHN GAUNT, director, NBC-TV
Red Skelton Show, received first Be-
hind-the Scenes award from Holly-
wood Actors Council for technical ex-
cellence.
LEE J. HORNBACK, producer-direc-
tor, Paul Dixon Show, ABC-WCPO-
TV Cincinnati, to WLWT (TV) that
city, as TV producer.
HAL O'HALLORAN, sports editor,
KFH Wichita, Kan., father of girl,
Kathleen Mary, April 14.
SOX TIFFAULT, pianist arranger,
WSYR Syracuse, father of boy, April
16.
GENE WEBSTER, writer-director,
Columbia Pacific Network, married
Joyce Brown, stockbroker, Shearson
Hammill & Co., April 20.
TED NATHANSON, staff director,
ABC-TV New York, and EDITH
LANDIS, writer, ABC-TV that city,
were married April 20. Mr. Nathan-
son is son of BENEDICT GIMBEL
Jr., president-general, WIP Phila-
delphia.
STEPHEN "HAPPY" ISON, director
of folk music, WVOW Logan, W. Va.,
father of girl, Deborah, April 14.
yCtfiei • • •
CLIFTON UTLEY, commentator, NBC
New York, cited by National Con-
ference of Christians and Jews for
contribution to human relations.
SHELDON PETERSON, KLZ Denver
news director, re-
appointed to board
of directors of
Denver Press Club
for fourth con-
secutive year.
VIC REED, KGO
San Francisco di-
rector of news and
special events,
named program
operations man-
ager.
WILLIAM WIN-
TER, director of news, KROW Oak-
land, Calif., joins news and special
events department of KGO San Fran-
cisco.
STU MacPHERSON, newscaster,
WCCO Minneapolis, vacationing in
England for several weeks.
ALLAN JACKSON, newscaster, CBS
Radio, cited by Minnesota Radio
Council for promoting international
understanding of news broadcasts.
Mr. Peterson
WBNS Reaches
Rural Listeners, Too!
Sponsors know their profits come
from rural as well as urban areas.
With WBNS Radio you get both!
Programs reach out from Colum-
bus to rural areas thickly popu-
lated with prosperous farm families
^ which make up a large part of Cen-
.""* tral Ohio's one-billion-dollar mar-
ket. They stay tuned because
\ WBNS carries all 20 top-rated pro-
grams. Reach rural and urban
dwellers more effectively at less
cost through WBNS!
WHEREVER YOU GO— THERE'S RADIO
ASK JOHN BLAIR
CENTRAL OHIO'S ONLY
ROADCASTING • Telecasting
TE
ISSUE:
Are Still
-Conscious
Page 57
itional Filii
TV Stations
Page 58
est Set Co
y Markets
Page 68
Cooperation
dcd to Educators?
Page 75
• • • «
APRIL 28, 1952
TING
• • • •
• • • •
••••••<
•••••••
•••••••••••
• • • • •
NOW
Harry Wismer
on Channel 9, New York
Mon. thru Fri. 7-7:10 P.M.
One of the best sportcasters in America, Harry Wismer, is now
on channel 9 — New York's Number 1 sports station.
He "k/cks-off" f his line-up of evening shows . . .
Sports, Harry Wismer 7:00 P.M.
Weather, Frank Forrester 7:10 P.M.
News, John Wingate 7:15 P.M.
"Broadway TV Theatre" 7:30 P.M.
* • • •
He's available now
at low, low cost.
• • • • •
••••••••••••••••
••••••••••••••••••••••••••
•••••••••••••••••••••••••
» • 4
in our
7
year
LANCASTER, PENNSYLVANIA
years of public service
WGAL — one of the pioneer stations in the nation —
grew rapidly into a community public service bulwark.
After World War II, FM was added to its facilities.
And, in 1949, WGAL brought the thrill of television
to its viewers.
WGAL, in the future as in the past, is pledged to operate
in the best interests of its listeners and viewers. It is
pledged to present the best in entertainment; bring
news and sports as they happen; place public service
first and always.
WGAL, one of America's complete broadcasting serv-
ices, will keep faith with its thirty years' heritage.
A Steinman Station
Clair McCollough, Pres.
Represented by
ROBERT MEEKER, Associates
Chicago
San Francisco
Los Angeles-
Page 56 • April 28, 1952
BROADCASTING • Telecasting
HOLDS ITS ACCOUNTS canceiiers Mereiy Reshuffie
TV
By FLORENCE SMALL
OF the approximately one dozen
television advertisers who can-
celled network programs at the
end of the past season, at least 10,
in direct contradiction to the en-
suing chorus of doom-shouters,
have or will put their money back
into TV or radio in one form or an-
other. That was the finding of a
spot check conducted by Broadcast-
ing • Telecasting last week.
Reports have circulated widely
suggesting the cyclical program
cuts represented a symptomatic
disenchantment by advertisers with
the new visual medium, but an
analysis indicates the actions were
more in the nature of a realistic
reshuffling founded on a firm faith
in the selling powers of TV and
radio.
Admiral Corp., Chicago, which
dropped sponsorship of Lights Out
(Monday, 9-9:30 p.m. on NBC-TV)
is diverting that money into radio-
TV coverage of the national polit-
ical conventions. As a matter of
fact, Admiral Corp. will spend
$2,500,000 on network TV this
year, nearly doubling last year's
figure, according to Seymour Mintz,
advertising director.
Mr. Mintz said the company
dropped Lights Out only after con-
tracting for the radio-TV political
coverage and election night returns
on ABC radio and TV. The com-
pany, incidentally, spent $1,322,504
last year on television. Erwin,
Wasey & Co., New York, is the
agency for Admiral.
Meanwhile Lights Out was picked
up for sponsorship by Pearson
Pharmacal Co., through Harry B.
Cohen Adv.
Kaiser-Frazer Sales Corp., Wil-
low Run, Mich., dropped sponsor-
ship of Ellery Queen (Sunday,
7:30-8 p.m. on ABC-TV) but has
increased its overall TV budget by
approximately 25%, according to
one executive.
The mystery show was sponsored
by both the dealers' and factory
money. When the program was
dropped, the dealers put their
budget into an increased spot radio
and television campaign. The fac-
tory undertook sponsorship of a
segment of Your Show of Shows
on NBC-TV, along with its spot
radio-TV activity. William H.
Weintraub Co., New York, is the
agency.
Meanwhile, Kaiser-Frazer last
week bought participations five
times a week in NBC-TV's Today
morning program (see story page
72).
Bavuk Cigar Co.. New York
(Phillies cigars), picked up spon-
sorship of Ellery Queen on ABC-
TV. Ellington & Co., New York,
is the agency.
Esso Standard Oil Co.. which
dropped sponsorship of its Alan
Young Show (Thursday, 9-9:30
p.m., CBS-TV), switched its TV
budget into sponsorship of local
news programs, five quarter-hours
a week, in seven markets. Cur-
rently, its agency, Marschalk &
Pratt, New York, is looking for
additional TV local news shows.
As a result of the local news cover-
age in television, Esso is spending
more money in television now than
H did with the Alan Young Show
on a limited number of stations.
The 9-9:30 p.m. Thursday night
period formerly held by Alan
Young on CBS-TV has been op-
tioned to American Tobacco Co.
for next fall, but the company has
not yet decided what show it will
TOWERS
AVIATION, radio-TV, military
and government people sat down
Friday at an informal meeting to
discuss the problems of high TV
antennas and their possible effects
on aviation safety [B*T, April 7,
March 31, 17] and concluded to set
up a representative committee to
look into the whole subject.
Called by FCC Comr. Edward
M. Webster, the meeting attracted
more than 40 representatives of
the several fields.
General tone was one of amity
and expression of hope for con-
tinued cooperation between avia-
tion and broadcasting. It was also
obvious that aviation people had
a number of misconceptions regard-
ing 1,000 and 2,000-ft. TV antennas
popping up all over the landscape.
Committee chosen to explore the
situation further is comprised of
John R. Evans, FCC, and D. D.
Thomas, CAA, co-chairman, and
the following:
J. J. Quinn, CAB; Col. J. J. McCabe,
Air Force; Capt. R. G. Armstrong,
Navy; Richard G. Dinning, Air Trans-
place in the time. BBDO, New
York, is the agency.
General Foods, New York, which
will drop the Mr. Bobbin show
(Sunday, 7:30-8 p.m. on NBC-
TV), is currently deciding on its
fall agenda. One plan under con-
sideration is the possibility of in-
creasing sponsorship of its Bert
Parks daytime TV show on CBS-
TV from its present three times
weekly to a possible five times
weekly on a quarter-hour basis, or
extending the program to half-
hours. In addition, GF is consider-
ing another evening TV network
show for the fall and is looking
over program formats, although no
time has Ysen bought, for Jell-o.
Meanwhile, General Foods'
Swansdown and Sanka coffee are
about to sign contracts for sponsor-
ship of TV version of Our Miss
Brooks which will replace its It's
News to Me (Friday, 9:30-10 p.m.
on CBS-TV). Young & Rubicam
New York, will handle the $32,000
Our Miss Brooks show for GF while
Benton & Bowles, New York, will
service the company's Claudia pro-
gram when it resumes in the fall
port Assn.; Larry Cates, Air Line Pilots
Assn.; Max Karant, Aircraft Owners &
Pilots Assn.; A. B. McMullen, National
Assn. of State Aviation Officials; Thad
Brown and Neal McNaughten, NARTB;
Arthur Scharfeld and Fred Albertson,
Federal Communications Bar Assn.;
Robert L. Kennedy, Assn. of Federal
Communications Consulting Engineers.
Theme of meeting was set by F.
B. Lee, deputy administrator of
the CAA, who shared the chair-
manship of the meeting with Comr.
Webster. TV, he said, constitutes
potentially the greatest hazard to
air navigation. TV towers and air-
craft are competitors for airspace,
he said. There, he concluded, it is
necessary to work out criteria for
the guidance of regional airspace
subcommittee which would be
"mutually acceptable" to both the
aviation and the TV industries.
Same attitude was expressed by
retired Air Force Gen. M. W.
Arnold, vice president of the Air
Transport Assn. The aviation in-
dustry, he said, had no thought of
inspiring legislation to discriminate
against the radio-TV industry.
(Monday, 9:30-10 p.m., CBS-TV).
Toni Co., Chicago, which dropped
its portion of Stop the Music on
ABC-TV, put part of that money
into the Friday portion of* the
Kate Smith daytime program on
NBC-TV. The move, according to
an agency representative, was one
of economy and none of the money
went into any other medium. Agen-
cy: Foote, Cone & Belding.
Hazel Bishop Inc. (Raymond
Spector agency) and Regent Ciga-
rettes (Hilton & Riggio agency)
cancelled their alternate sponsor-
ships of Cameo Theatre on NBC-
TV but both advertisers have re-
turned to TV. Hazel Bishop (lip-
stick) has picked up the Wednes-
day night, 10-10:30 p.m. period on
NBC-TV with its own show, What
Shall I Do, while Regent switched
to daytime TV by sponsoring a por-
tion of NBC-TV's Today morning
show, three times weekly.
Ekco Products Corp., Chicago,
which had dropped part sponsor-
ship of the Frank Sinatra Show on
CBS-TV, has poured its' TV budget
(Continued on page 72)
Present method of evaluation by
airspace subcommittee must be
continued, he declared. He also ex-
pressed the opinion that 99% of
the cases going to subcommittees
would be settled to the satisfaction
of both parties.
However, major problems were
these, according to Gen. Arnold:
High towers in (1) control zones
near airports, (2) at or near air-
ways, (3) off airways.
He emphasized that it is up to
the airspace subcommittees to make
a finding whether a tall tower is
a hazard to air navigation, then
to determine who should suffer —
aviation or TV. Subcommittee
finding of a tower as a hazard is
not meant to be a fiat objection to
the tower, he asserted.
Emphasized at the outset by
Comr. Webster was the fact that
a high TV tower was one of the
"keys" for getting nationwide
coverage in the FCC's allocations
plan issued three weeks ago [B*T,
(Continued on page 72)
Joint Meeting Held at FCC
BROADCASTING • Telecasting
April 28, 1952 • Page 57
ALLOCATIONS Chances of Appeal Possible
WATCH Pennsylvania, New Jer-
sey, or any of the Gulf States if
you want to know where appeals
to the courts against the FCC's
final allocation assignments are
going to be based.
That is the word of legal observ-
ers who have studied the bulky
"Sixth Report and Order," issued
three weeks ago [B*T, April 14].
In each of those states, some
major cities failed to get additional
VHF assignments because the Com-
mission adhered rigidly to the mile-
age separation criteria — 170 miles.
In one instance, Pittsburgh, an-
other VHF channel would have
been 169.39 miles from its co-chan-
nel in Columbus, Ohio, these ob-
servers point out. In another in-
stance, Jackson, Miss., assignment
of a VHF channel could have been
made if the Commission was willing
to accept 218 mile separation with
Pensacola, Fla. Gulf state separa-
tion minimums were set at 220
miles by FCC.
Fact that the FCC assigned no
EXAMINER TEAMS
FCC Said to Need 20
TALK *of the FCC requiring "20
examiner team," to handle the ex-
pected TV hearing mountain, men-
tioned by Senator Edwin C. John-
son (D-Col.) last week [B*T, April
21], adds up to the need for an
extra $750,000 to $850,000 in the
FCC budget, according to an in-
formal check at the Commission.
Senator Johnson made his com-
ment following the issuance of the
end-of-freeze final TV report, issued
by the FCC three weeks ago [B«T,
April 14].
A team consists of an examiner
(yearly pay about $10,100), an at-
torney, an engineer and an ac-
countant (each of whom makes
about $7,500 yearly). In addition,
each examiner has a secretary
($3,900), and each attorney and en-
gineer rates a clerk-stenographer
(at $3,500 each).
That adds up at full value to
$43,500 per team— or $870,000 for
20 additional "examiner teams."
However, FCC officials are wor-
ried that the Senate might just add
that amount to the $6,100,000 ap-
proved by the House for the Com-
mission's 1953 budget, and assume
that it would take care of TV.
They point out that the House-
approved sum is already $500,000
below the requirements for present
operations of the Commission —
without taking into account addi-
tions for TV.
What the Commission needs, they
explain, is at least $13 million
above the $6,100,000— to take care
of current level of operations and
to add 20 "examiner teams" for
TV. That still would leave the Com-
mission without extra finances for
increasing the field monitoring
activities, they say.
VHF channels to the whole state of
New Jersey is pointed to by some
as cause for a good case against
the assignment table. They don't
count Newark, whose WATV (TV)
is now operating on Channel 13,
considering that city part of the
New York metropolitan area.
Another court case may be in the
works for Madison, Wis., it was
learned. There the Commission
refused to accept unopposed recom-
mendations that the single VHF
channels be reserved for education
and the three UHF be made cam-
mercial. The Commission reserved
one of the UHF channels for edu-
cation.
Might Add VHF Stations
Commission attitude was summed
up by one Commissioner in this
manner: Admittedly, the table
makes no compromise with the 170-
mile separation figure. But, after
a year or so if experience shows
that stations could be closer to-
gether, then the FCC might enter-
tain a petition to add VHF chan-
nels to some cities even though the
separations might be less than the
170-mile minimums.
The same Commissioner also
pointed out that in many situations,
the addition of one more VHF chan-
nel to a city still would not make
much of a dent in satisfying the
expected large number of appli-
cants.
Most Washington lawyers and
consulting engineers seem to be
resigned to the assignment table,
and are busy preparing applica-
tions and readying for hearings.
Meanwhile, the Commission staff
was busy last week preparing the
700-page document for publication
in the Federal Register, scheduled
for sometime between May 1 and 3.
The order becomes effective 30
days after such publication.
Errors found in the document
are almost entirely typographical,
it is understood. No major errors
have been found.
Big question worrying FCC legal
experts is whether it would be pos-
sible to seal off a city whose as-
signments were in litigation. Off-
the-cuff opinion is that it might be
possible to do so for cities in Zones
II or III, but almost impossible in
Zone I. Any injunction obtained
against the assignments in a Zone
I city would necessarily require the
"freezing" of that whole northern
'Weak' U. S. Stations
SOVIETS are now claiming
that television, which they
"invented," is far superior
there to that shown in the
U. S. "Since November 1948,"
said commentator I. Gribov,
"the Moscow television cen-
ter has been transmitting
images divided into 624 lines.
This is the highest standard
in the world!" U. S. video
pictures - have only 525 lines,
he added. Also, the Moscow
station is able to broadcast
more than 100 miles, while
the poor, weak American sta-
tions do no better than 50
miles, boasted Gribov.
area, it is felt.
That the end result of a court
action could rip up the Commis-
sion's table of assignments is con-
sidered to be improbable, in the
view of some Commission attorneys.
They point out that the most a
court usually does in cases of this
nature is to remand the order back
for further FCC action to remedy
a legal oversight or error.
In that case, they point out, the
Commission can — and usually does
— accomplish what the court orders,
but still comes out with the same
end result.
nique is developed to permit equal-
ity of coverage with VHF.
Attitude of the FCC on VHF
and UHF inequality is this, as
stated in the Sixth. Report and
Order: "Healthy economic compe-
tition in the TV field will exist
within the framework of the as-
signment plan."
In a study of the 162 major
U. S. markets, as specified by J.
Walter Thompson Co. (down to La-
redo, Tex., pop. 14,135 families),
only six cities have four or more
VHF channels (Denver is the sixth
city to the five listed above).
Cities among the top 162 mar-
kets which have at least three
VHF commercial channels number
26, according to a study by one
network. There are 53 cities with
at least two VHF channels, 45 with
one, and 32 with none.
One warning was sounded in the
study: VHF in one market may
provide VHF service in neighbor-
ing cities. Thus, the single VHF
assignments in Hartford and in
New Haven could provide two VHF
services to each of those cities.
Likewise, the assignment of a
VHF channel to Petersburg, Va.,
really means a third VHF service
to Richmond. Another situation is
Dallas-Fort Worth. Dallas is as-
signed three VHF channels, but
one is reserved for an educational
station. Fort Worth is assigned
two VHF channels. Therefore, the
Dallas-Fort Worth market will ac-
tually be getting four VHF signals.
A comparative study of the first
25 markets is listed at left.
NDW0RK COMPETITION
IN THE MINDS of network offi-
cials, the shortage of cities with
four or more VHF channels is go-
ing to play hob with the TV net-
work competitive picture.
Analysis of FCC assignments to
the top 25 markets, based on the
Commission's final TV report is-
sued April 14 [B»T, April 14]
shows that only five of those cities
have at least four VHF channels:
New York, Chicago, Los Angeles,
San Francisco and Washington.
The other 20 markets seemingly
are shut out from having com-
parable network affiliates, in the
view of observers. They are:
Philadelphia, Detroit, Boston, Pitts-
burgh, St. Louis, Cleveland, Balti-
more, Minneapolis-St. Paul, Buf-
falo, Cincinnati, Milwaukee, Kan-
sas City, Houston, Providence,
Seattle, Portland (Ore.), New Or-
leans, Atlanta, Dallas and Hart-
ford.
Worth of VHF stems not only
from the fact that in those cities
as of April 21 there are 13,051,219
out of a total of 16,887,589 existing
TV sets equipped only for VHF,
but also the high powers and an-
tenna height maximums permitted
mean extra-wide coverage — at least
for many years or until UHF tech-
Cite VHF Need
ASSIGNMENTS TO TOP 25 MARKETS
(According to J. Walter Thompson Co. Market Li;
City
New York
Chicago
Los Angeles
Philadelphia
Detroit
Boston
San Francisco-Oakland
Pittsburgh
St. Louis
Washington
Cleveland
Minneapolis-St. Paul
Buffalo
Cincinnati
Milwaukee
Kansas City
Houston
Providence
Seattle
Portland (Ore.)
New Orleans
Atlanta
Dallas
Hartford
Total
In Use
(all VHF)
7
liable
UHF
2*
No. of
TV Sets (as
of 4/21/52)
3,059,400
1,116,386
1,232,000
1,031,966
750,000
873,761
348,500
389,000
390,500
354,129
605,329
380,263
321,400
258,940
342,000
328,084
201,846
127,500
205,000
139,800
250,000
185,000
1 60,41 5f
* One channel reserved for noncommercial, educational station.
f Total for Dallas-Fort Worth. Fort Worth is assigned two VHF and two UHF channels,
with one UHF assignment reserved for education. There is one VHF channel in use in Fort
Worth.
Page 58 • April 28, 1952
BROADCASTING • Telecasting
Should Re-Focus on Commercials
SPONSORS
IF ADVERTISERS and their
agencies paid more attention to the
commercials on their TV shows
and less to the entertainment, pro-
gram ratings might decline but
sales would almost certainly im-
prove, according to Jack Boyle, di-
rector of television research for
Daniel Starch and Staff.
Citing studies of sales effective-
ness of video commercials made by
the Starch organization, Mr. Boyle
told Broadcasting • Telecasting
that the range in the number of
new buyers created by telecast ad-
| vertisement for competing products
is far wider than is true for ads
in printed media.
There is little correlation be-
tween size of audience and sales
effectiveness for TV programs, he
reported, with some relatively low
rated programs producing many
more customers for their sponsors'
products than other programs with
higher ratings.
Cites Comparisons
To demonstrate his thesis, Mr.
Boyle cited comparisons of the
sales effectiveness of TV com-
mercials for various brands of
toilet soaps, deodorants, refrigera-
tors, toothpastes and beers. Sales
effectiveness, he explained, is meas-
ured by asking all persons inter-
viewed whether they would buy
the particular product. If 40% of
those who had seen the TV com-
mercial said they would buy the
product but only 10% of those who
had not seen the TV commercial
said they would, the difference
(30% in this case) can be attrib-
TRANSMITTERS
DuMont Models Reported
TWO NEW DuMont high power
TV VHF transmitters, one a 25-
kw model for Channels 2-6, the
other a 50-kw unit for Channels
7-13, providing the maximum TV
station coverage under the new
FCC rules, were announced
Wednesday by James B. Tharpe,
national sales manager for the TV
transmitter division of DuMont
Labs.
The announcement was made at
the opening of the division's New
York sales office in the Empire
State Bldg., where the transmitter
salesmen were host to newspaper
executives in the city for the an-
nual ANPA convention.
Mr. Tharpe said the price of the
25-kw transmitter, less than $100,-
000, "will make maximum power
TV stations available to smaller
markets than had heretofore been
expected." He also pointed out that
this transmitter requires only
about half as much floor space as
competitive models, simplifying
station planning and reducing costs
further. Mr. Tharpe indicated the
new transmitters will be timed for
delivery to follow FCC grants of
higher power as specified in the
final allocation report [B*T, April
14].
uted for the most part to the sales
effectiveness of the commercial.
Projecting the sales effectiveness
figures to the total number of TV
families gives the number of addi-
tional people who said they would
buy the product, presumably be-
cause of the influence of its video
advertising. The following table
shows the product with the high-
est and lowest sales effectiveness
figure in each product group, ac-
companied by the rating (size of
audience) of the network TV show
on which each product was ad-
vertised.
Ratings are Hooper TV figures,
averaged for New York, Phila-
delphia, Boston and Chicago, the
cities in which the Starch inter-
views were made.
TV
TV
TV
Commercial
Advertised
Program
Effectiveness
Product
Rating (#)
(##)
Toilet Soap
Brand A
20
65
Brand Z
26
19
Deodorant
Brand A
22
118
Brand Z
39
6
Refrigerator
Brand A
23
59
Brand Z
16
6
Toothpaste
Brand A
20
65
Brand Z
13
12
Beer
Brand A
24
75
Brand Z
21
6
(#) Percent of
ail TV homes
tuned to the
program.
(##) Additionc
1 people per
thousand TV
homes who
aid they woulc
buy product
after seeing TV advertising.
"The explanation," Mr. Boyle
said, "is largely a matter of atti-
tude on the part of the advertiser
and the agency. In newspaper and
magazine advertising the client and
his agency have traditionally
focused their efforts on producing
advertising copy. Circulation and
the editorial contents of the pub-
lication that attracted the readers
comprising that circulation were
important, but they were not the
responsibility of the advertiser
and agency.
"With the development of broad-
cast media — first in radio and now
NEW YORK, N. Y. — City of New
York Municipal Bcstg. System, UHF
Ch. 31 (572-578 mc), ERP 186 kw vis-
ual; antenna height above average
terrain 587.2 ft., above ground 625
ft. Estimated construction cost
$335,000, first year operating cost
$200,000, no revenue because station
will be operated as non-commercial.
Studio-transmitter location Municipal
Bldg., 40° 42' 47" N. Lat., 74° 00' 14"
W. Long. Studio equipment RCA,
transmitter RCA, antenna RCA. Legal
counsel Cohn & Marks, Washington,
D. C. Applicant is licensee of WNYC-
AM-FM New York. Seymour N. Sie-
geL director; William H. Pitkin, chief
engineer.
in television as well — that focus
has changed. The program spon-
sor is concerned not merely with
the sales message — the advertising
matter — but with the program con-
tent— the circulation-building edi-
torial material — as well. In many
cases, the copywriter, traditionally
the star of the agency's creative
team, is relegated to the sidelines
while the program people monop-
olize the spotlight.
"This concentration on program
content — on circulation, if you
please — is demonstrated by the at-
tention that has been lavished on
program ratings by advertiser,
agency and broadcaster alike.
'How many people saw or heard my
program' has frequently been made
more important than 'how many
people bought my product as a
result of seeing or hearing my pro-
gram.'
"I don't mean to say that circula-
tion is not important and that pro-
gram ratings which measure that
circulation are not also important.
Obviously, the best commercial in
the world would have no effect if
no one saw it or heard it.
"But sales are important, too.
And, in these days when costs must
be measured in terms of results, a
shift of attention back to the ad-
vertising message, which after all
is the first responsibility of ad-
vertising personnel, might be prof-
itable all 'round. The advertiser
would get sales commensurate with
Loughren To Speak
A. V. LOUGHREN, director of re-
search, Hazeltine Corp., is to dis-
cuss the status of the National
Television System Committee's
"composite" compatible color tele-
vision system at a meeting of the
New York section of Institute of
Radio Engineers on Wednesday
evening. Meeting will be in the
Engineering Societies Bldg., 33 W.
39th St., New York.
Existing Station
Change in Channel
WSAZ HUNTINGTON, W. Va. —
WSAZ Inc., Ch. 3 (60-66 mc), ERP 84
kw visual; antenna height above aver-
age terrain 593 ft., above ground 349
ft. Estimated construction cost $91,-
000, first year operating cost $650,000,
revenue $850,000. Studio equipment
RCA, transmitter RCA, antenna RCA.
Legal counsel Cohn & Marks, Wash-
ington. Engineer Leroy Kilpatrick,
WSAZ-TV. Applicant is licensee of
WSAZ. Application is for change in
frequency from Ch. 5 (76-82 mc), as
required under provisions of FCC
Sixth Report & Order [B«T, April 141.
his expenditures for TV time; the
agency would not have to worry
about holding the account and could
concentrate on making the broad-
cast commercials even more effec-
tive; the station or network could
concentrate on building audience
without worrying about losing the
advertiser's business."
Schlitz Signs PSI-TV
CONTRACTS have been signed
with Paul White, president of PSI-
TV, production and distribution
company in television film pro-
gramming, for that firm to super-
vise and distribute the Schlitz
Playhouse of Stars for Lennen &
Mitchell, advertising agency, it was
announced last week by Edwin B.
Self, director of advertising of
Joseph Schlitz Brewing Co., Mil-
waukee. The program will be cut
to a half hour (CBS-TV, Fridays,
9-9:30 p.m.) effective May 30.
WSAZ-TV BID
Asks Channel Change
FIRST application for a change of
frequency by one of the 30 existing
stations required to do so under
the FCC's final TV allocation re-
port [B«T. April 14] was filed
last week by WSAZ-TV Hunting-
ton, W. Va.
WSAZ-TV requested permission
to move from present Channel 5
to Channel 3, boost effective
radiated power from 16.8 kw to
84 kw. It reported that the move
will cost $91,000 and also said that
1951 earnings after taxes were
$183,185. In 1950, station had net
after taxes of $3,089.70, applica-
tion disclosed.
New equipment has been ordered
for July 15 delivery, and the West
Virginia station hopes to be on its
new channel with new power thirty
days thereafter.
Single new application was by
New York's WNYC. Municipal sta-
tion filed for commercial UHF
Channel 31, specifying that it
would operate non-commercial (see
story page 70).
Among those announcing plans
to file was WSIX Nashville, which
proposes to seek Channel 8 with
316 kw, spend more than $500,000,
it reported. KFWB Los Angeles
has told its Washington counsel to
file for a UHF channel in Los
Angeles. Lone Washington com-
mercial UHF channel got its sec-
ond contestant when WEAM in
suburban Arlington, Va., an-
nounced it would seek the Wash-
ington channel in order to "serve
a northern Virginia area separate
and distinct from the service now
available in the District." Previ-
ously, WGMS Washington had an-
nounced it was filing.
WGAR Cleveland announced that
it was preparing an application for
UHF Channel 65 with an ERP of
100 kw. The transmitter location
would be on the 50 acres of land
owned by WGAR in Broadview
Heights, Ohio. There would be an
additional studio in the Hotel
Statler. Estimated cost is $700,000.
April 28, 1952 • Page 59
BROADCASTING • Telecasting
television applications
Digest of Those Filed With the FCC April 18 through 24
Boxscore VHF UHF Total
Applications filed since April 14 11 5 16
FABULOUS' PROMTS
TELEVISION will be installed in
every motion picture theatre in the
country, and profits on the hiked-
admission events will be "fabulous."
This was the prediction of Nath-
en L. Halpern, president of Thea-
tre Network Television Inc., as he
spoke to members of the Society of
Motion Picture and Television Engi-
neers meeting for its four-day 71st
semi-annual convention in Chi-
cago's Drake Hotel last week.
Mr. Halpern, speaking Monday
evening after the opening sessions,
discussed theatre TV from four
viewpoints — (1) industrial develop-
ment, (2) programming, (3) public
reaction and (4) program distribu-
tion.
Envisioning a future with TV in-
stallations in some 20,000 more
theatres, contrasted with the pres-
ent 75 houses in 37 cities which
are equipped for TV, Mr. Halpern
said one of the greatest limitations
to growth of the medium has been
a lack of telephone relay facilities
for networking.
Summarizing a plan of his com-
pany, Theatre Network Television,
to telecast nine snecial features
from March 3 to April 13, Mr. Hal-
pern said the proposed schedule
was cancelled because American
Telephone and Telegraph was un-
able to clear lines to 23 metropol-
itan areas. Total number of clear-
ance requests was 207, with AT&T
able to furnish only 56 or 27%,
Mr. Halpern said. He added that
the phone companies "have shown
increasing understanding of the
theatre TV facilities needs" and he
anticipates AT&T will "free more
N. Y. FILM ASSN.
76 Set Up Organization
FORMATION of the Film Produc-
ers Assn., consisting of 16 of the
top non-theatrical film producers in
the New York area, was announced
last week by Peter J. Mooney, who
was elected president.
Other officers are David Pincus,
vice president; Edward Lamm,
treasurer, and Walter Lowendahl,
secretary.
Purpose of the association ini-
tially will be to halt the movement
to the West Coast of work normal-
ly of a non-Hollywood nature, and
to provide an authority for identi-
fying reputable film producers as
bona fide business organizations.
Members of the association, cur-
rently producing educational and
business films and TV commercials,
also plan studies on producing com-
plete TV programs, on labor prob-
lems involved in eastern film pro-
duction, and on development of TV
financing through banks.
Member companies are Audio Pro-
ductions, Pathescope Co. of America,
Willard Pictures, Video Varieties,
Transfilm Incorporated, Leslie Roush
Productions, John Bransby, Caravel
Films, Sound Masters, Films for In-
dustry, Paul Hance Productions,
Murphy-Lillis, Herbert Kerkow, Affil-
iated Film Producers, William J.
Ganz Co., and Film Graphics.
facilities" in the future.
Discussing potential profits to
theatre owners, the speaker out-
lined the case of one motion picture
house in New York which was
among a group carrying six fights
exclusively last summer. The house
had 3,000 seats. Net receipts at $1,
$2.40 gross admission and a sellout
with 473 buying standing room
came to $7,500 after taxes. Of this,
total TV costs were $4,000— consid-
ered high because of the small num-
ber of theatres in the network —
leaving a $3,500 profit for the ex-
hibitor. "The deduction of normal
house expenses and film distributor
costs still left this exhibitor with a
whopping profit for a single theatre
TV show," Mr. Halpern said.
Theatre TV Costs
Discussing theatre TV costs, he
noted that exhibitors have upped
their box office charges consider-
ably since the advent of the medi-
um, in one case from 54 cents to
more than $2.00. He said there was
one instance of concession sales
during a telecast going up 400% .
Success of theatre TV depends to
a large degree, he said, on superior
events which are "(1) exclusive,
(2) promoted well and (3) telecast
regularly."
Profits will be high for theatres
with TV installations because the
Seen in Theatre TV
investment as well as operating
losses are relatively small, even
with a few theatres participating in
the plan. Costs will drop even lower
with addition of more outlets. He
contrasted costs of commercial tele-
casting to some sets, saying net-
works and stations "made large-
scale investments and sustained
high losses for years" before mak-
ing any money.
The "relatively small losses" re-
corded thus far in theatre TV are
attributable to (1) few theatres
sustaining costs of big-time attrac-
tions, (2) absence of a regular
year-round flow of programs and
promotion, and (3) pricing policies
followed by theatre men.
All speeches and technical ses-
SET SHIPMENTS
February Total 434,808
TELEVISION receiver shipments
to dealers totaled 434,808 sets in
February compared to 619,122 in
the same month of 1951, according
to Radio-Television Mfrs. Assn.
The figure compared to 371,689 sets
shipped in January.
RTMA's breakdown shows that
TV sets were shipped to all 48
states during February, the largest
total, 100,996, going to New York
and the lowest, two, going to North
Dakota.
THEATRE TV
REQUIREMENTS for a theatre TV
to AT&T last week by the National
mittee and the Motion Picture Assn.
The specifications, some of them
commercial TV networking, were
submitted to AT&T in conjunction
with the request of the FCC for
data on the availability of common
carrier facilities for theatre TV
earlier this month [B«T, April 7].
Theatre TV hearings were post-
poned from May 5 several weeks
ago by the FCC due to the "pres-
sure of other business" [B*T, April
14]. It is expected the Commission
will set another date in the near
future.
Specifications submitted to AT&T
last week cover performance stand-
ards, pricing basis and typical sys-
tem requirements. Among the re-
quirements are:
1. A 10 mc bandwidth video signal,
compared to commercial TV's 4.5 mc.
2. Amplitude and phase response of
the video signal much stiffer than
those used in commercial TV.
3. Signal-to-noise ratio of the video
signal not less than 46 db for black-
and-white signals and 42 db for field
sequential (CBS) color signals. Com-
mercial TV signal-to-noise ratios for
networking run about 40 db for
monochrome, it is understood. For
periods of fading, minimums of 41
db for monochrome and 37 db for
color are specified.
4. Linearity shall not exceed 10%
of the difference between black and
white levels. Commercial TV network-
ing has no such requirement, it is
understood.
Channel Requirements
Presented to AT&T
transmission system were submitted
Exhibitors Theatre Television Com-
of America.
more stringent than now used in
*—
5. Audio signal shall be equivalent
of Class AA intercity lines (up to 8
kc) and signal-to-noise ratio of 50
db shall be maintained.
Document suggests that a tariff
for theatre TV program transmis-
sion should provide for a minimum
of three hours consecutive use dur-
ing any period of the day.
New York to Washington theatre
TV system is used as an example
of how an intercity system might
work. Theoretical system includes
six reversible channels running
from New York through Trenton-
Philadelphia-Wilmington-Baltimore
to Washington. Single reversible
feeder channels run from Philadel-
phia to Atlantic City, Allentown
and Reading.
Needs in Washington
Example was amplified to show
what distribution requirements
would be in Washington. Six groups
of theatres are listed, comprising
roughly 15-20 in each group, and
the necessary links are specified for
each group.
Document, which asked for an-
swers in 60 days, was prepared by
the Toeppen Co., Beverly Hills,
Calif., in conjunction with Wash-
ington consulting engineers Mc-
intosh & Inglis and Jansky &
Bailey.
sions on opening day of the conven-
tion concerned television, begin-
ning with a luncheon address by
W. R. G. Baker, vice president of
General Electric Co. and general
manager of the electronics division.
Mr. Baker outlined work of the
Radio - Television Manufacturers
Assn. National Television System
Committee, saying the color TV
standards report of the committee
will be released this fall after com-
pletion of field tests during the
summer.
Eleven technical sessions of tele-
vision engineering matters took
place Monday afternoon and eve-
ning.
GLOBAL TV PLAN
Sen. Capehart Supports
FOREIGN countries should hitch
their wagon to the American elec-
tronics star by adopting U. S. TV
standards as a prerequisite to any
global television plan, according to
Sen. Homer E. Capehart (R-Ind.).
In an article appearing in the
April 15 issue of Television Oppor-
tunities magazine, Sen. Capehart
declared "there should be no ques-
tion in any nation's mind as to the
adoption of our standards." He
commended Japan for accepting
U. S. video standards (525 lines,
60 fields, 6 mc) and expressed hope
other countries would follow suit
[B*T, April 7].
Further in the article, which was
reprinted in the April 17 Congres-
sional Record on Capitol Hill, Sen.
Capehart is quoted as stating:
"We have wasted a lot of money
on the Voice of America. It can
never be as effective as television
as a medium for message and in-
formation. . . . The American peo-
ple have spent more than $4 billion
in the purchase of sets as proof of
their confidence in our [TV]
TECHNICIAN NEED
Seen for Servicing, Stations
A NEED for 170,000 new TV tech-
nicians was predicted by Leonard
C. Lane, president of the Radio-
Television Training Assn., last week
when he spoke before a meeting of
the association held to appraise the
TV freeze end.
"Estimating five or six service
calls per set per year — a reasonable
figure in view of use of the lesser
known UHF band — as many as
100,000 new servicemen may be re-
quired for repair of the 30-40 mil-
lion new TV sets Americans will be
buying in the next four or five
years," Mr. Lane said.
In addition, he anticipated that
10-40 technicians, exclusive of grad-
uate engineers, will be needed" to
man each of the 2,000 possible new
transmitters, plus 20,000 extra
technical personnel for expanded
TV manufacturing operations.
BOB FINKLE, staff director of ABC-
TV Hollywood Personal Appearance
Theatre and The Ruggles, has been
signed to seven year contract by the
network.
Page 60 • April 28, 1952
BROADCASTING * Telecasting
RESERVATIONS
Walker Warns Educators
"THERE is sometimes only a very
fine line between deliberation and
procrastination," FCC Chairman
Paul A. Walker warned educa-
tors attending the first educational
TV program institute at Penn-
sylvania State College last week.
Chairman Walker was one of
the speakers at the conference, at-
tended by 80 educators, which ran
April 21-24. His talk was much
along the same line as the posi-
tion he and Comr. Frieda B. Hen-
nock took at the convention of the
Institute for Education by Radio-
Television in Columbus [B*T,
'April 21].
Urging educators not to delay
too long in applying for one of the
242 non-commercial, educational
TV channels reserved for them,
Chairman Walker warned:
"These precious television as-
signments cannot be reserved for
you indefinitely. They may not
even be reserved for you beyond
one year unless you can give the
Commission concrete, convincing
evidence of the validity of your in-
tent. . . .
"Yes, at the end of one year
from the effective date of this re-
port [the final TV report issued
by the FCC April 14], anyone may
request the Commission to change
the educational assignment in your
community to a commercial as-
signment."
Cooperation on an area-wide
D. C. EDUCATORS
Weigh UHF Channel Use
WASHINGTON, D. C, educators
gathered last week to examine the
prospect of cooperative use of the
one reserved UHF channel allotted
to Washington.
Representatives of 15 Washing-
ton educational institutions lunched
at George Washington U., at the
invitation of Dr. Cloyd Heck Mar-
vin, GWU president. Dr. Marvin,
who presided at the meeting, felt
that a TV station could be made
into a definite educational instru-
ment which could best be shared by
all, instead of being the teaching
instrument of one.
Such a station, he suggested,
might be more free to undertake
experiments in the educational use
of TV.
Summarizing arguments against
the venture, Dr. Marvin pointed
out that cost of operation of. this
kind of station has been estimated
at a minimum of $600,000 a year
and would require an initial outlay
for construction of $400,000 to
$800,000.
Henry N. Peterson, chief librar-
ian, D. C. Public Library, said that
the opportunity to obtain a TV
station should not be ignored but
also called for study of the possi-
bility of purchasing time on exist-
ing commercial TV stations.
A committee was appointed to
set up subcommittees to investigate
particular phases of the problem.
basis among educational institu-
tions for the establishment and
operation of an educational TV sta-
tion was hailed by the FCC chair-
man.
"In the first place, cooperation
between all the educational institu-
tions in the 40- to 70-mile radius
of your television station should
certainly go a long way toward
solving your financial problem," he
said.
"In the second place, such co-
operation in and of itself may
bring a new concept of the greater
sharing and utilization of all the
educational resources of the area —
even beyond the field of television,"
he added.
The four-day seminar was spon-
WISCONSIN GROUP
Studies TV Allocations
WISCONSIN State Radio Council
has been asked to study the FCC
allocation of 51 television channels,
12 of them educational reserva-
tions, in 31 state communities and
has examined an engineering plan
which could provide state-wide TV
series, Prof. H. L. Ewbank of U. of
Wisconsin, director, said last week.
Whether Wisconsin is to have a
television service under educational
auspices is a matter for the people
to decide, Mr. Ewbank said. "With-
out a mandate from the people we
cannot act." He said the council
would welcome expressions from
state groups and individuals con-
cerning their wishes.
sored by the American Council on
Education, with financial support
provided by the Fund for Adult
Education of the Payne Fund, and
by the Alfred P. Sloan Founda-
tion.
Purpose of the conference was
not only to explore the use of the
reserved educational channels but
also methods of using time on com-
mercial TV stations.
Various types of educational
programs were shown the educa-
tors— kinescopes, films and live.
RCA provided a mobile crew which
assisted in presenting the demon-
strations.
Among suggestions which
cropped up during the spirited dis-
cussions was the creation of a Na-
tional Commission for Educational
Television.
Dr. Arthur S. Adams, president,
American Council of Education
said that such a commission "could
be of great help to colleges plan-
ning television stations.
"It would be particularly helpful
in programming, in obtaining the
opinions of the general public and
in arranging means of financing."
No formal action was taken on this
suggestion.
A major impression was made
by Dr. John S. Millis, president of
Western Reserve U., who related
his experience in educational pro-
grams— for college credit — on
WEWS (TV) Cleveland.
Educators were impressed with
Dr. Millis' findings that courses
presented via TV in Cleveland have
an audience of 50,000. They also
found significance in the large
number taking the courses for
credit, paying fees and actually
finishing the course. The propor-
tion was said to be much higher
than the average in the more con-
ventional university extension
courses.
Among other speakers were Dr.
Allen B. DuMont, who reviewed the
history of TV and expressed con-
fidence in the future of UHF; and
A. S. Dunton, chairman of the
board of governors of the Cana-
dian Broadcasting Corp., who said
that CBC's first two TV stations—
in Montreal and Toronto — would
begin operation this fall.
Consensus of those present was
that finances for building TV sta-
tions are not nearly as important
as the large sums necessary to op-
erate.
KANSAS SCHOOL TV
Planned by Institutions
KANSAS will have an educational
television service if the plans of
joint committee representing two
state educational institutions are
realized, according to Chancellor
Franklin D. Murphy of Kansas U.
and President James A. McCain of
Kansas State College.
The Kansas educators said the
committees for several months have
been exploring "ways and means
for efficiently, intelligently and eco-
nomically bringing a first class tel-
evision service to . . . Kansas."
Kansas State College has tele-
cast experimentally for years, with
a low-cost unit, and Kansas U.
Medical Center's permanent day-
by-day closed circuit TV system
was first used in September 1949.
IERT SESSION
Educators Fret Over Funds
By JOHN OSBON
. . . The Commission has placed a
heavy burden of responsibility upon
educators throughout the country.
Educators now have the primary
duty to see to it that this golden
opportunity of TV is taken advan-
tage of and that . . . stations are
built as soon as possible. . . . Their
failure to meet the challenge of
these television assignments luill be
a huge "black eye" which they will
be forced to wear, without honor,
for a long time to come. . . . — FCC
Comr. Frieda Hennock before the
Institute for Education by Radio-
Television April 18.
WITH this somber note of warning
and evident concern over the one-
year time limit on applications for
educational TV reservations, Comr.
Frieda Hennock raised the storm
flag for educators at the 22d annual
Institute for Education by Radio-
Television in Columbus, Ohio.
Whether educational groups
would rally around the flag ap-
peared questionable as the four-
day conference closed April 20.
"The most important thing now
is to get applications to the Com-
mission for construction permits,"
Comr. Hennock told a ballroom-
packed audience. "Therefore, edu-
cators in every city affected must,
as soon as possible, begin the work
necessary for the filing of such ap-
plications. But first, the decision
to build the stations must immedi-
ately be made and some enlight-
ened public-spirited and enterpris-
ing person in each city must take
the lead in getting the necessary
preparatory staff work completed."
Comr. Hennock dominated two
sessions on educational TV April 18
— one a clinic on utilization of chan-
nels, for which she gave a prepared
talk, and a second general meeting
in which she was active from the
floor. Additionally, she reportedly
was closeted with several educators
in side discussions to offer advice
on their particular problems.
At one point, Comr. Hennock
said : "Don't worry about money too
much — just get in those applica-
tions." She also told IERT mem-
bers, in response to a question,
there would be sufficient dual-band
VHF-UHF receivers available for
educators to start operations,
just as with commercial telecasters.
In this connection, Comr. Hen-
nock blurted out: "We seem to have
no jurisdiction over set manufac-
turers, which perhaps is a grave
defect." She urged educators to
apply in any event even if their
funds situations haven't firmed up
yet and even if they could program
only short periods each day. This
also was the position taken by the
Joint Committee on Educational
Television and Ralph Steetle, its
executive director.
Comr. Hennock stressed the ur-
gency of filing for the 242 educa-
tional reservations, of which 80
are for VHF, and at times directed
implied criticisms at educators for
their failure to get down to grass-
roots level in their thinking. Her
warnings were coupled . somberly
with references to "those who
(Continued on page 6U)
BROADCASTING • Telecasting
April 28, 1952 • Page 61
Gen. Sarnoff
SARNOFF
BRIG. GEN. David Sarnoff, RCA
chairman of the board, has been
selected by the Awards Committee
of Radio-Television Mfrs. Assn. to
receive the first RT.MA award for
outstanding service to radio and
television.
Designation of Gen. Sarnoff as
recipient of the industry's award
was announced
Thursday at a
meeting of the
RTMA board of
directors, held in
Niagara Falls,
Ont. The board
met again Friday
in joint session
with the Canadian
RTMA board.
Leslie F.
Muter of Muter
Co., Chicago, is chairman of the
Awards Committee as well as
RTMA treasurer. Mr. Muter an-
nounced that Gen. Sarnoff was the
unanimous choice of his group.
The awards project was set up
by the RTMA board at its New
York meeting last February as a
means of recognizing exceptional
contribution to the electronic in-
dustries. Presentation will be
made to Gen. Sarnoff June 24 at
the annual summer meeting of
RTMA, to be held in Chicago.
RTMA's board heard a series of
reports from committee and di-
vision heads. Joseph B. Elliott,
RCA Victor, chairman of the Sports
Committee, said the committee had
recommended expansion of the pro-
gram designed to promote attend-
ance at athletic events.
Thus far the committee has con-
ducted special seasonal promotions
for such major sports as baseball
and football. The committee feels
the program should be enlarged and
put on a year-round basis. Promo-
tion of sports events will be worked
into industry advertising on a more
NEWS RIGHTS
Don't Telecast Suspects
POLICE should not permit sus-
pects to be telecast, in the opinion
of Milton E. Winslow, superinten-
dent, Bureau of Identification, Min-
neapolis Police Dept. Superinten-
dent Winslow's views were cited in
the April Vermont State Trooper.
The state legal department was
quoted by Mr. Winslow as stating
that it is the duty of the police to
refuse to permit any prisoner in
custody to be telecast, prior to con-
viction.
Doing so, the state authority con-
tinued, would subject police to dam-
age suit action by the prisoner.
Discussing background which
brought forth the opinion, Mr. Win-
slow said, "Lately, and I presume
many other (police) departments
are faced with the same situation,
I have been pestered by the tele-
vision stations wanting to, and
sometimes demanding that sensa-
tional arrests be televised."
Honored With First RTMA Award
permanent basis.
Mr. Elliott reported that the
recent Jordan report, showing TV
actually helps rather than hurts at-
tendance at sports events, had re-
ceived widespread and favorable
reception [B»T, April 21, 7].
Dr. W. R. G. Baker, General Elec-
tric Co., on behalf of National Tele-
vision System Committee, reported
that the committee's field testing
of a proposed set of color TV
standards was proceding satisfac-
torily. Field testing has been con-
ducted in Philadelphia, New York
and Syracuse.
The RTMA Advertising Com-
mittee reported that test promotion
campaigns designed to stimulate
FM listening and set sales were
proceding satisfactorily. The com-
mittee reviewed tests conducted in
North Carolina, Wisconsin and Dis-
trict of Columbia.
Next promotion will start in
early May, covering Upper New
York State. It will include AM as
well as FM promotion. John H.
Smith Jr., NARTB FM director,
met with the committee in New
York last Tuesday.
Future tests are to be confined
to localized areas where FM "offers
something that AM doesn't." This
was believed to mean the promo-
tions will cover areas where recep-
tion is bad or FM offers program
service not available on AM sta-
tions.
A score of areas have requested
FM promotion campaigns under
joint RTMA -NARTB- distributor -
dealer auspices but they will be
required to show a special need for
FM service. FM broadcasters will
be expected to take the initiative
and set up their own specialized
promotion committees.
Group Members Announced
Mr. Muter, chairman of the
RTMA Convention Committee, an-
nounced membership of the group
as follows: Charles Hofman, Bel-
mont Radio Corp., co-chairman in
charge of entertainment; A. D.
Plamondon Jr., Indiana Steel Pro-
ducts Co.; J. J. Kahn, Standard
Transformer Corp., and Robert S.
Alexander, Wells-Gardner & Co.
A nominating committee was
named to submit nominees for
RTMA officers other than the presi-
dency. Glen McDaniel, RTMA
president, is serving a three-year
term. The committee comprises
Max Balcom, Sylvania Electric
Products, chairman; Paul Galvin,
RAYBURN BAN
Press and Broadcaster
In Same Boat — Koop
EFFORT to rescind House Speaker Sam Rayburn's ban on telecasting
of Congressional sessions, and prevention of similar future rulings
from either federal or local government officials, is the concern of
the newspaper editor as well as the telecaster.
That is the opinion of Theodore
F. Koop, associate director of news
and public affairs for CBS, Wash-
ington. Mr. Koop made his state-
ment during a panel discussion on
"The Impact of Television on News
Reporting," one of five subjects
explored at the American Society
of Newspaper Editors convention in
Washington April 17-19.
Mr. Koop said bright lights at
congressional hearings are not TV
lights, and reiterated the cry of
telecasters that TV cameras need
no extra light with which to satis-
factorily operate. The radio micro-
phone should not bother witnesses,
he said, since it is already there
for the PA system.
"Freedom is your fight, too," he
told the editors.
Appearing with Mr. Koop on the
panel were Dr. Ralph Casey, head
of the Journalism Dept., U. of
Minnesota; Davidson Taylor, NBC
and Wallace Lomoe, managing edi-
tor of the Milwaukee Journal.
Moderator was George Cornish,
managing editor of the New York
Herald Tribune.
Mr. Taylor agreed with Mr. Koop
by asserting that television should
have the right to cover a news
event which is covered by any other
media.
"It is no longer freedom of the
press, but freedom of news," Mr.
Taylor declared.
In addition to describing some of
the preparations for TV coverage
of the Chicago political conven-
tions, Mr. Taylor listed the needs
of a TV station's news department.
"Television is looking to experi-
enced newsmen from established
news media," he said. "TV needs
men who have the skill to integrate
the picture and the sound; who can
look for, and point out, the signifi-
cant gesture, facial expression or
portion of a speech."
He said the presentation of news
on-the-spot makes the viewer a re-
porter. Unfortunately, most viewers
are not trained as reporters and
don't know what to watch for, he
said.
Dr. Casey presented findings of
various surveys which purported
to show that readership of news-
papers does not differ significantly
between television homes and non-
, TV homes. He said readership de-
clined least among morning papers
in TV homes.
TV owners of more than a year
return to their papers, Dr. Casey
claimed.
But he asserted that the longer
a newspaper reader has a TV set,
the less he listens to the radio.
During the discussion period
open to comments from the floor,
James S. Pope of the Louisville
Courier-Journal and the Times, and
Motorola Co.; Mr. Muter. All three
are ex-presidents of RTMA.
The Canadian RTMA board was
invited to join the U. S. board at a
joint meeting to be held April 16-17,
1953, at the Ambassador Hotel, Los
Angeles.
HONORS NBC-TV SHOW
Steelman Cites 'Battle Report'
NBC-TV program, Battle Report-
Washington, intended to keep the
public better informed on the
Korean war and the world-wide
fight against communism, was com-
mended by Presidential Assistant
John R. Steelman last week.
"Before Battle Report becomes a
part of the tradition of a free
people," Mr. Steelman said, "let me
say once again how greatly in-
debted we, who have had a share
in it, feel toward NBC. At no cost
to the government whatsoever, and
at great expense to itself, NBC
brought you [the public] programs
simply because it saw them as a
service to you, the people."
The series, which started Aug.
13, 1950, and ran for 86 programs,
ending April 20, was produced by
Theodore Ayers, written by Lou
Hazam, and narrated by David
Brinkley.
'COMEDY HOUR'
C-P-P May Film Series
IF COSTS can be held to the same
level as live telecasts Colgate-
Palmolive-Peet will film the weekly
NBC-TV Comedy Hour next fall,
eliminating kinescoped West Coast
repeat.
Leslie Harris, C-P-P radio-tele-
vision director in Hollywood, is ex-
ploring facilities and costs. He said
he was certain filming would be
done if the required AFM 5% trust
fund formula setup for live music
on TV film is eliminated.
The budget has been set at $5,-
500,000 for 39 Comedy. Hour shows
starting Sept. 21, it was said.
With Bob Hope added to the com-
edy line-up and Donald O'Connor
and Eddie Cantor receiving in-
creased salaries, production and
time costs per show will be about
$125,000 next season as compared
to the current $97,000. Mr. Hope
is to receive $40,000 per telecast
and supply added talent and
writers.
Under the schedule setup for next
fall on a rotating basis, Mr. Hope
is to do .10 telecasts, with Martin
& Lewis, Abbott & Costello and
Donald O'Connor doing six each
and Eddie Cantor 11.
chairman of ASNE's Freedom of
Information Committee, replied to
Messrs. Koop and Taylor's plea for
coverage of news events by all
media.
Mr. Pope said his committee had
decided that the important thing
was the elimination and prevention
of closed, secret meetings, and not
whether TV should be allowed now.
He predicted that the problem of
restricted TV coverage would re-
solve itself within two years.
Page 62 • April 28, 1952
BROADCASTING • Telecasting
An Open Letter to WWL
Concerning Television
In the New Orleans Market
We believe that you have done a commendable service for
the development of television in New Orleans by clearly stating
your position with respect to your request for the assignment of
Channel 4.
Community Television Corporation also believes that addi-
tional television stations on both VHF and UHF should be es-
tablished as soon as possible in New Orleans thereby giving New
Orleans the widest possible choice of television programming.
Community Television Corporation, which consists of 75 local
stockholders including many business men active in the civic,
financial and social life of New Orleans, is filing an application
for TV in New Orleans and will specify Channel 26.
As you did, we also want to let everyone interested in filing an
application for TV in New Orleans know of our plans in advance.
Our belief is that by so doing others who may be preparing appli-
cations for a television station in New Orleans will have sufficient
notice and will see fit to file their applications specifying the re-
maining, unapplied for channels in this community, thereby avoid-
ing bickering, and long drawn-out hearings and delays.
We, too, are going on record in not trying to outguess other
applicants. Our decision to file on Channel 26 is made and it is
our intention to adhere to this request.
We are joining with you in the spirit expressed in your forth-
right position in announcing your intentions with respect to
television, and we do so with the same desire of expediting the
processing of television applications for New Orleans and the
bringing of additional TV service as soon as possible in its full
measure of enjoyment to our fellow citizens.
COMMUNITY TELEVISION CORPORATION
505 BARONNE STREET NEW ORLEANS, LOUISIANA
JULES J. PAGLIN, PRESIDENT - STANLEY W. RAY, JR., V. PRES. AND GEN. MGR.
OADCASTING • Telecasting
April 28, 1952 • Page 63
IERT Session
(Continued from page 61)
would profit by education's failure
here."
Comr. Hennock stressed that if
educators don't use their VHF as-
signments, "commercial interests
will soon find out how valuable they
are and they'll apply." She noted
non-commercial educational TV ef-
forts of certain universities, ( Syra-
cuse U., etc.) .
Seymour Krieger, counsel for the
Joint Committee on Educational
Television, emphasized urgency,
too, but strongly advised educators
to consult FCC's rules before or-
ganizing and starting stations.
Other facets he urged in referring
to applications, were data on time,
programming and engineering.
Closed circuit TV also cropped up.
JCET has estimated that more
than 15 organizations may file this
year for educational outlets and
that "half will get in substantial
readiness to file within the year's
grace." There was one unofficial
estimate that of the 800-plus insti-
tutions indicating interest in TV,
only a score or more have funds.
Mr. Steetle said none would be on
the air by year's end.
When the smoke had cleared,
Broadcasting • Telecasting
sounded out at random university
and college representatives on their
TV planning to date. Most were
unaware how far their own courses
had been charted or declined to have
their reactions quoted by name.
They said actual steps must be
announced by the presidents and
boards of trustees of their respec-
tive institutions and noted the im-
portance of the Educational Televi-
sion Programs Institute conference
which was held last week at Penn-
sylvania State College. It report-
edly was the first time presidents
of universities actually had been
called together to discuss video's
educational future (see separate
story).
Need Questions Answered
What bothered educators was the
lack of answers to these questions:
(1) How can we file applications
and order equipment when we're
not sure we will have sufficient
funds? (2) Will not the Commis-
sion's rejection of partial commer-
cialization redound to a major dis-
advantage for us?
One educator said pointedly that
FCC's ban on partial profit opera-
tion would "bankrupt" educators
who go into television. Another
questioned whether prospective sta-
tions could obtain equipment from
manfacturers without reasonable
assurances of financial backing.
Still another complaint by some
IERT members was that they knew
nothing about the one-year time
limit on educational reservations.
One educational station repre-
sentative (from Minneapolis-St.
Paul) asked: "How can you apply
to the Commission for a TV station
and list estimated costs if you don't
know the amount of your funds
and where they're coming from?"
There also were grumblings over
the 162 UHF assignments, which
some educators, notably those of
Ohio State U., felt were meaning-
less in the light of present TV de-
velopment and lack of audience.
As William G. Wilcox, OSU pub-
lic relations director, put it: "Tele-
vision (here) is still dependent on
the cooperation of the three local
commercial stations for any live
program time. The FCC announce-
ment . . . makes available to the
university a channel (UHF Chan-
nel 34) that now is of no practical
value. There are few if any re-
ceiving sets in the Columbus area
equipped to receive broadcasts in
the ultra high frequency range."
OSU was rejected in a bid for VHF
Channel 12.
No Immediate UHF Plans
The Ohio university thus has no
immediate plans for UHF and "we
must continue to seek time as it is
made available to us on the three
Columbus stations," Mr. Wilcox
said.
Also rejected for VHF were East
Lansing, New York, Los Angeles.
While VHF Channel 7 was set
aside for non-commercial educa-
tional use in Salt Lake City, plans
of the U. of Utah and other groups
were not revealed during the con-
ference. Numerous groups in Chi-
cago will apply for VHF Channel
11. Organizations in other cities
are readying applications, accord-
ing to JCET [B*T, April 21].
As one concrete step, educators
were urged to concentrate at the
outset on purchasing kinescope
equipment and film studio facili-
ties. Programming would be
limited in nature, of course, with
stations taking advantage of FCC's
leniency with respect to hours of
operation. As little as a half-hour
or two hours a day at the outset of
operation was mentioned more than
once during the sessions. As an
alternative to "non-profit" status,
educators were told they could
compete for commercial stations.
Minimum programming was an
advantage of which some educa-
tors were quick to apprise their
uninformed TV-minded colleagues.
It also was explained that stations
may sell programs but not time.
The Commission's rules, accom-
panying the Assignment Table, lift
provisions for time-operation from
FM regulations and apply them to
non-commercial educational TV
broadcasting:
Appearing under "General Operat-
ing Requirements, Sec. 3.651 (b), the
rules state:
Non-commercial educational televi-
sion broadcast stations are not required
to operate on a regular schedule and
no minimum number of hours of opera-
tion is specified; but the hours of actual
operation during a license period shall
be taken into consideration in con-
sidering the renewal of non-com-
mercial educational television broad-
cast licenses.
With respect to the latter re-
servation, some panelists at the
IERT convention professed belief
the Commission would go easy on
educators on the premise that the
operation is substantially "in the
public interest" and because of
acknowledged difficulties school
groups will face in programming,
production and engineering.
While a handful of educators
were privately inclined to brand
cooperation by commercial broad-
casters as inadequate on educa-
tional programs, by far the ma-
jority praised the industry for its
efforts. The JCET also is on
record as lauding private operators.
Utilization of commercial TV and
radio stations for presenting edu-
cational fare also was explored
during the convention. Arnold L.
Wilkes, public affairs director,
WBAL-TV Baltimore (Hearst Ra-
dio Corp.), presided over a panel
including James Hanrahan, WEWS
(TV) Cleveland, and JCET's Mr.
Steetle. Examples of TV program-
ming on commercial outlets in
Baltimore, Cleveland, Columbus
and other cities were cited.
Similarly, concrete examples
were mentioned. Franklin P. Dun-
ham, radio-TV chief, U. S. Office
of Education, noted various in-
stances in which local stations have
cooperated on educational features
(see story page 75).
AFA TV SESSION
Thaw Effect on Agenda
TELEVISION will be examined by
authorities from the advertiser,
agency, network and production
fields during the TV session of the
48th annual convention of the Ad-
vertising Federation of America,
slated June 8-11 in New York, it
was announced last week.
Robert M. Gray, director of ad-
vertising and sales promotion for
Esso Standard Oil Co. and general
chairman of the convention, said
speakers for the television session,
under the chairmanship of TV Vice
President Eugene S. Thomas of the
George P. Hollingbery station rep-
resentation firm, would include the
following:
Raymond F. Guy, manager of radio
and allocations engineering of NBC,
speaking on "Taking the Mystery
out of UHF Telecasting"; Henry
Schachte, Borden Co. advertising di-
rector, on "What the Television Thaw
Means to the Advertiser"; Charles E.
Midgley Jr., manager of broadcast
media for Ted Bates Inc., "What the
Television Thaw Means to the Ad-
vertising Agency"; Fred M. Thrower,
CBS-TV vice president in charge of
network sales, "What the Television
Thaw Means to the Networks"; Wal-
ter Craig, Benton & Bowles vice
president in charge of radio and tele-
vision, "There's No Business Like
TV Show Business"; George T.
Shupert, vice president of Peerless
Television Productions, "Films May
Answer TV Problems of the Future,"
and John E. Fetzer, WKZO-TV Kala-
mazoo, chairman of the NARTB Tele-
vision Code Review Board, "Tele-
vision Belongs to the Public."
The TV session, scheduled the
morning of June 11, also will in-
clude initial announcement of re-
sults of a nation-wide survey, now
in progress, on "Where TV Pro-
duces the Most Sales." Spokesmen
CBS-TV RATES
New Card Shows by Groups
FULL CBS-TV network of 62 sta-
tions has a base rate for one hour
of evening time on a one-time basis
of $51,200, according to rate card
No. 7, effective April 15, 1952.
Card shows these stations broken
down into a basic interconnected
group of 29 stations available only
as a group, at $30,625 per evening
hour; a northwest supplementary
group of three stations, available
only as a group with the basic
group, at $1,650; a supplementary
interconnected group of 2'6 stations,
available individually with the basic
group, at $17,425; and a supple-
mentary non-interconnected group
of four stations, available individ-
ually with the basic group, at
$1,500.
Card contains no station rate in-
creases not previously announced,
but the basic CBS-TV network has
been increased from 21 to 29 sta-
tions, a minimum requirement for
all new business or on contract re-
newal for current business. Addi-
tional members of the basic net-
work are: Minneapolis, Omaha,
Salt Lake City, San Diego, San
Francisco, Dallas, San Antonio and
Tulsa.
Join Network July 1
Three of those cities — Dallas,
San Antonio and Tulsa — will not
join the interconnected network
until about July 1, when Houston,
Miami, New Orleans and Oklahoma
City will also become interconnected
with the CBS-TV network.
Los Angeles, Salt Lake City, San
Diego and San Francisco are sub-
ject to transcontinental cable
charges of $1,200 an hour for a
westbound channel, $2,400 for an
eastbound channel. Unlike the sta-
tion rates, set at 80% of the hour
rate for 45 minutes, 60% for 30
minutes, 50% for 20 minutes, 40%
for 15 minutes, 33y3% for 10 min-
utes and 30% for 5 minutes, the
cable charges are figured on a
straight time-proportion basis, 50%
of the hour charge for a half-hour,
25% for 15 minutes. CBS is ab-
sorbing the extra cable charges for
St. Louis ($130) and Memphis
($260) formerly passed along to the
TV network clients.
Advertisers using the CBS-TV
network on an alternate-week basis
are now allowed half of the annual
discount if they complete 26 broad-
casts within a 52-week contract
year. That is, they get a discount
of 5% of the largest amount of
weekly gross billing, where the
every- week clients get 10%.
CBS Television now permits the
combining of two or more con-
current contracts in figuring sta-
tion-hour discounts to give the ad-
vertiser the benefit of the most ad-
vantageous rate.
said this survey "is expected to
reveal new and basic marketing in-
formation of value to all adver-
tisers."
Page 64 • April 28, 1952
BROADCASTING • Telecasting
The Finest Package
of films
Available For Television
LONG VOYAGE HOME
John Wayne, Thomas Mitchell, Barry Fitzgerald
STAND IN
Humphrey Bogart, Joan Blondell
STAGECOACH
John Wayne, Claire Trevor, Thomas Mitchell
THE KANSAN
Richard Dix, Jane Wyatt, Albert Dekker
TRADE WINDS
Fredric March, Joan Bennett, Ralph Bellamy
SILVER QUEEN
George Brent, Bruce Cabot
SUNDOWN
Gene Tierney, George Sanders
SLIGHTLY HONORABLE
Broderick Crawford, Pat O'Brien,
Edward Arnold
52nd STREET
Kenny Baker, Leo Carrillo, Zasu Pitts
ETERNALLY YOURS
Broderick Crawford, Loretta Young, David Niven
HOUSE ACROSS THE BAY
George Raft, Joan Bennett, Walter Pidgeon
TO BE OR NO TO BE
Jack Bennv, Carole Lombard
VOGUES
Joan Bennett, Warner Baxter, Mischa Auer
HISTORY IS MADE AT NIGHT
Charles Boyer, Jean Arthur
CRYSTAL BALL
Paulette Goddard, Ray Milland, William Bendix
YOUNG AND WILLING
Susan Hayward, William Holden
YOU ONLY LIVE ONCE
Henry Fonda, Sylvia Sidney
Henry Fonda, Madeleine Carroll
WOMAN OF THE TOWN
Claire Trevor, Henry Hull, Albert Dekker
1 MARRIED A WITCH
Fredric March, Veronica Lake
FOREIGN CORRESPONDENT
Joel McCrea, Laraine Day, George Sanders
WINTER CARNIVAL
Ann Sheridan, Richard Carlson, Robert Armstrong
1 MET MY LOVE AGAIN
Joan Bennett, Henry Fonda, Alan Marshall
AMERICAN EMPIRE
Richard Dix, Preston Foster
BUCKSKIN FRONTIER
Richard Dix, Jane Wyatt, Albert Dekker
write, wire or phone
masterpiece
productions, inc.
45 West 45th Street, New York 18, New York
Luxemburg 2-4717
BROADCASTING • Telecasting
April 28, 1952 • Page 65
PARAMOUNT
Theatre Acquisitions Probed
WAVE-TV
V IN KEN
IN KENTUCKY!
IM I
IN AUDIENCE!
WITH LOCAL ADVERTISERS!
(22.5% more!)
WITH NATIONAL ADVERTISERS!
(13.0% more!)
IN COVERAGE!
WAVE-TV has perfect recep-
tion in the Metropolitan Area.
WAVE-TVs PLUS is that in
outlying "fringe" areas, 63. 1% of
all TV homes "get" WAVE-TV
more clearly than Station "B"!
WAVE-TV
CHANNEL 5
NBC • ABC • DUMONT
LOUISVILLE, KENTUCKY
Jl
FREE & PETERS, Inc.
Exclusive National Representatives
EARLY history of Paramount
theatre acquisitions was probed by
FCC counsel last week during the
protracted ABC-UPT merger hear-
ing [B«T, April 21].
Appearing were Leonard H.
Goldenson, UPT president, Robert
B. Wilby, UPT director, and Barney
Balaban, president of Paramount
Pictures.
FCC counsel appeared to be try-
ing to show that Paramount had
attempted to restrain trade by lim-
iting the number of theatres in
some cities and by requesting that
other film companies hold back re-
runs of films from certain theatres.
For its case, the Commission coun-
sel produced more than 100 ex-
hibits, most of which were copies of
letters.
Most of the letters were dated
from 1925 to 1926, but none of them
were brought out by the Justice
Department in its investigation of
the motion picture companies be-
fore the consent decree in 1945, it
was explained.
Introduction of the correspond-
ence was the subject of protracted
wrangling between Paramount
Counsel Paul A. Porter, former
FCC Chairman, and FCC Counsel
James 0. Juntilla. Mr. Porter's
point was expressed at one point
in this way:
"Efforts to reconstruct events of
a quarter-century ago doesn't offer
much value to the examiner and
the Commission as to the qualifica-
tions" of Paramount to be a broad-
cast station licensee today.
Among the FCC exhibits was a
letter from M. A. Lightman, presi-
dent of Malco Theatres Inc., Mem-
phis, Tenn., who wrote to Mr. Gold-
enson about the acquisition of a
building in a choice location at
Owensboro, Ky.
Mr. Lightman wrote:
. . . We have not been hurt and we
did — at least temporarily — stem the
tide of a new theatre by some outsider
by [our] having made the purchase.
. . . We can convert the present Malco
WNHC-TV RENEWAL
Is Granted by FCC
FCC renewed the license of
WNHC-TV New Haven last week,
cleaning up with one exception the
26 TV stations it placed on tem-
porary license last February be-
cause of lack of religious and edu-
cational programs as listed in com-
posite week logs [B»T, Feb. 4].
Only station still remaining on
temporary license for that reason
is KPHO-TV Phoenix.
In a burst of activity two weeks
ago, the Commission renewed the
licenses of eight TV stations which
had been cited for lack of religious
and educational programs [At
Deadline, April 21]. Only other TV
station remaining on temporary
license is KTTV (TV) Los Angeles.
Commission has been looking into
complaints concerning direct sales
commercials, medical advice and
what is alleged to be an invasion of
privacy.
or Seville [theatres] into a store and
in that manner we would not increase
the number of theatres.
Other letters, between various
Paramount officials or executives of
affiliated or subsidiary companies,
concerned theatre acquisition and
Paramount trade practices in De-
troit, Chicago, upper Michigan
state, northern Illinois and Indiana.
One letter was written by M. M.
Rubens, director and secretary of
Great States Theatres Inc., which
in 1926 was owned 30% by Balaban
& Katz. Mr. Rubens was writing to
A. L. Mayer, and described in his
letter the Structural condition of
two theatres. He wrote:
to be made in it, obtain a new choice
location for a theatre and have two
. . . [theatres] condemned and turned
back to their owners.
If you boys are really clever con-
nivers, why not sell the . . . [theatres]
back to the owners after you get a
location, and then have the . . . [the-
atres] condemned.
Mr. Balaban called the letter
"silly." He could not recall ever
having written or received some of
the letters and notes.
At one point Mr. Balaban said
that some of the letters were im-
material and he could see no point
in their being offered to FCC.
A. H. Blank, another UPT direc-
tor, is due to be cross-examined
today (Monday).
RF Coaxial Switch
TEST of a new RF coaxial switch
by WBAL-TV Baltimore was to
take place during a broadcast last
Friday night. John Wilner, station
engineering chief, said an alternate
500 w transmitter has been in-
stalled to guarantee TV reception
in case of a breakdown of the main
5 kw transmitter. The new RF
switch, reported as the first of its
kind designed for high band broad-
casting, would permit the change-
over in a matter of seconds. Switch
was designed by station's engi-
neers.
UPT REPORT
TV Effect on Movies
'Not Permanent'
TELEVISION'S mark on movie box offices tends to dwindle as the TV
set ages, Leonard H. Goldenson, president of United Paramount Theatres,
said in his report to stockholders.
Repeating the UPT stand last year that the "box office is off more in TV
areas than in non-TV areas," Mr. ★
Goldenson noted nevertheless that
"the inroads of television moderate
after the novelty and installment-
payment period of set ownership
have passed.
There are some
indications that
after a lapse of
time, set owners
resume the habit
of more frequent
attendance at mo-
tion picture thea-
tres, but on a
more selective
Mr. Goldenson basis. . . ."
This impact of
television, according to the presi-
dent of the company, which subject
to FCC approval is merging with
ABC radio and television networks
(see story, this page), will be felt
most strongly by the B picture mar-
ket and by marginal theatres which
sprang into being during the pub-
lic's wartime entertainment famine.
Balance sheets in the annual re-
port indicated consolidated UPT
earnings for 1951 totaled $10,790,-
011, of which $4,002,590 was listed
as capital gains. Provision for
federal incomes taxes amounted to
$6,764,890, as compared to $5,496,-
302 set aside in 1950 when earnings
totalled $12,351,000, of which $2,-
144,000 was capital gains. Net
profit in 1951 amounted to $3.27 on
3,300,859 outstanding shares, as
compared to the previous year's
$3.79 per share on 3,261,287 shares.
The decrease in the UPT net, Mr.
Goldenson explained, was due to
increased federal taxes and an esti-
mated 7% decrease in theatre at-
tendance through the year.
The company listed assets at the
end of 1951 of $34,215,000, includ-
ing $30,356,000 in cash and govern-
ment securities. This is an increase
of $6,873,000 over 1950 assets, Mr.
Goldenson pointed out. Working
capital, increasing $9,500,000 to
reach $24,551,000, reflects additional
long-term loans plus net proceeds
from federally ordered sales of
UPT theatre properties, the presi-
dent reported. Liabilities decreased
from $12,291,000 to $9,664,000.
Report said that on April 19,
1951, a standby credit of $10 mil-
lion was added to general corporate
funds "in anticipation of increased
capital requirements for the acqui-
sition and operation of television
facilities." If the merger with
ABC is consummated, it was noted
that a "substantial portion" of
ABC's debt, which UPT figured
at $10,576,000 at year's end, will
be paid off.
Indicating that two civil defense
tests of theatre TV had fomented
further CD plans to use the medium
for public information and training
programs, Mr. Goldenson predicted
a wider use of theatre-TV for
coverage of conventions, sales
meetings and to introduce new
product lines, in addition to train-
ing and educational presentations.
To keep abreast of electronic de-
velopments which may apply to
UPT's field of activities, the corpo-
ration purchased 50% of Micro-
wave Associates Inc., Boston,
through a common stock purchase
amounting to $97,500 on Jan. 15,
1952. UPT also agreed to lend
Microwave $62,500, to be subordin-
ated to other Microwave working
capital loans in the succeeding
years.
Page 66 • April 28, 1952
BROADCASTING • Telecasting
You don't buy
just BLOOMINGTON
when you buy
You're buying a
BILLION % MARKET
That's right. WTTV reaches out
to 57 Indiana counties (and quite
a few in Illinois) with a population
of well over 1 Vi million.
Let your nearest Meeker rep show
you what kind of area saturation WTTV
provides in central and southern Indiana.
It's terrific !
STATION
Affiliated with NBC-CBS-ABC-DUMONT
Owned and operated by Sarkes Tarzian in Bloomingfon, Ind.
STATIONS WTTS (5000 WATTS) AND WTTV (CHANNEL 10)
OWNED AND OPERATED BY SARKES TARZIAN IN BLOOMINGTON
BROADCASTING • Telecasting
April 28, 1952 • Page 67
UP 10...
0 3 00C
5 1
TV
SETS
IN THE
TOLEDO MARKET
98% PREFER
WSPD-TV
Toledo's only TV station
An NBC television affiliate with only
the best from CBS, ABC, DTN
NBC AFFILIATE
A FORT INDUSTRY STATION
Rep. by The Katz Agency, Inc.
WSPD-TV
CHANNEL 13
TOLEDO, OHIO
Nat. Sales Hq. 488 Madison Avenue,
New York 22, ELdomdo 5-2455
telestatus
AT&T plans to provide ade-
quate intercity network TV
facilities as they are needed
to fill requirements of TV station
and network broadcasters arising
from the lifting of the ban on new
station construction. A spokesman
for the telephone company's Long
Lines Dept. pointed out Thursday
that "the present construction pro-
gram includes the provision of TV
channels over certain main routes
in anticipation of the industry's
requirements."
"Further expansion of the Bell
System's network," he said, "will
be governed by the rate at which
new stations are constructed and
the clarification of the needs of in-
dividual stations and the network
broadcasters. Future steps also
may be influenced by the availa-
bility" of critical material.
Stressing the importance of
AT&T receiving adequate advance
notice of plans of TV construction
so that it may schedule its own fa-
cilities construction program ac-
cordingly, he said: "We are keep-
ing in close touch with the network
broadcasters and hope that indi-
vidual station owners will let us
know promptly of their plans."
N. Y. Set Survey
Reported by Pulse
SURVEY of some 1,500 families
1
AT&T Plans to Fill
Network Needs
throughout the metropolitan New
York area indicates that 63.8% of
the homes are equipped with tele-
vision sets, 23.4% of them RCA
models.
Conducted in January by The
Pulse Inc. for Joseph Jacobs Ad-
vertising and Merchandising and
announced last week, results in-
dicate that while RCA dominates
the market, its lead is diminishing
from the 27.2% reported for
January 1951.
Second and third places in 1952,
as in the earlier study, were held
by Philco— found in 12.3% of the
homes — and Admiral — in 11.6% —
both standings showing an increase
during the year. Gains also were
reported for DuMont receivers,
now found in 6.5% of the homes,
Motorola, in 5.5%, and General
Electric, 4.6%. Zenith, which
ranked fifth in 1951, was in seventh
place for January 1952.
Drama Study Shows
Adults Like Comedy
TV DRAMA survey of 758 adults
in the New York metropolitan area
among 15 dramatic programs in-
dicates 71% favor the one-hour
program over shorter dramas and
that comedy is preferred to other
presentations, according to the
March 1952 issue of The Television
Audience of Today.
(Report 213)
The interviews, conducted March
7-16, indicate 86% of adults in
these TV homes watch at least one
TV dramatic program regularly,
although they rank variety and
musical programs above drama.
The drama program, Studio One,
was rated excellent by more than
58% of those who have seen it; i
other "excellents" were Robert-
Montgomery Presents, 46%, and
Philco Playhouse, 42%. Preferences
in order are comedy, adventure,
mystery, true and factual stories,
romance and crime. Viewing was
lightest in upper and lower eco-
nomic groups and heaviest in mid-
dle economic groups. About 56%
were willing to accept a middle
commercial on a one-hour program,
but only 12% on a half -hour drama.
* * *
Newspaper Reading
In TV Homes Studied
THERE is significant difference in
newspaper readership for homes
equipped with television as con-
trasted to non-TV homes, accord-
ing to the report of J. P. McKinney
& Son and Ward-Griffith Co., New
York, newspaper representatives
which co-sponsored a Daniel Starch
study of the problem.
Page observation by women averaged
almost 7% higher in television homes
for three of the four separate news-
paper issues studied and only 3% lower
( Continued on page 91 )
Weekly Television Summary— api
il 28, 1952 — Telecasting Survey
City
Albuquerque
Ames
Baltimore
Binghamton
Birmingham
Bloomington
Boston
Buffalo
Charlotte
Chicago
Cincinnati
Cleveland
Columbus
Dallas-
Ft. Worth
Outlets On Air
KOB-TV
WOI-TV
WAGA-TV, WSB-TV WLTV
WAAM, WBAl-TV, W MAR-TV
WNBF-TV
WAFM-TV, WBRC-TV
WTTV
WBZ-TV, WNAC-TV
WBEN-TV
WBTV
WBKB, WENR-TV, WGN-TV, WNBQ
WCPO-TV, WKRC-TV, WLWT
WEWS, WNBK, WXEL
WBNS-TV, WLWC, WTVN
KRLD-TV, WFAA-TV, WBAP-TV
WOC-TV
Quad Cities Include Davenport, Moline, Rock
Dayton
Detroit
Erie
Ft. Worth-
Dallas
Grand Rapids
Greensboro
Houston
Huntington-
Charleston
Indianapolis
Jacksonville
Johnstown
Kalamazoo
Kansas City
Lancaster
Lansing
Los Angeles
WHIO-TV, WLWD
WJBK-TV, WWJ-TV, WXYZ-TV
WICU
WBAP-TV, KRLD-TV, WFAA-TV
WOOD-TV
WFMY-TV
KPRC-TV
WSAZ-TV
WFBM-TV
WMBR-TV
WJAC-TV
WKZO-TV
WDAF-TV
WGAL-TV
WJIM-TV
KECA-TV, KHJ-TV, KLAC-TV, Kl
KNXT, KTLA, KTTV
Sets in Area
14,400
88,106
185,000
380,263
60,000
90,000
142,000
886,349
264,618
146,213
1,116,386
348,000
605,329
227,000
160,415
98,445
E. Moline
235,000
750,000
162,384
160,415
217,081
109,947
132,500
80,350
221,350
55,000
144,116
200,040
201,846
149,064
90,000
City Outlets On Air
Louisville WAVE-TV, WHAS-TV
Matamoros (Mexico)-
Brownsville, Tex. XELD-TV
WMCT
WTVJ
WTMJ-TV
KSTP-TV, WTCN-TV
WSM-TV
WNHC-TV
WDSU-TV
WABD, WCBS-TV, WJZ-TV, WNBT
WOR-TV, WPIX, WATV
WTAR-TV
WKY-TV
KMTV, WOW-TV
WCAU-TV, WFIL-TV, WPTZ
KPHO-TV
WDTV
WJAR-TV
WTVR
Rochester WHAM-TV
Rock Island WHBF-TV
Quad Cities Include Davenport, Moline, Rock Ise.,
Salt Lake City KDYL-TV, KSL-TV
KEYL, WOAI-TV
KFMB-TV
KGO-TV, KPIX, KRON-TV
Miami
Milwaukee
Minn.-St. Paul
Nashville
New Haven
New Orleans
New York-
Newark
Norfolk
Oklahoma City
Omaha
Philadelphia
Phoenix
Pittsburgh
Providence
San Antonio
San Diego
San Francisco
Schenectady-
Albany-Troy
Seattle
St. Louis
Syracuse
Toledo
Tulsa
Utica-Rome
Washington
Wilmington
Stations on Air 109*
Total Markets on Air 64*
* Includes XELD-TV Matamoros, Mexico
Editor's Note: Totals for each market represent estimated sets within television
partially duplicated. Sources of set estimate* are based on data from dealers, distributors,
and manufacturers. Since many are compiled monthly, torn* may remain unchanged
necessarily approximate.
WRGB
KING-TV
KSD-TV
WHEN, WSYR-TV
WSPD-TV
KOTV
WKTV
WMAL-TV, WNBW, WTOP-TV, WTTG
WDEL-TV
Estimated Sets in
Sets in Area
150,148
19,200
126,853
113,000
328,084
321,400
68,418
262,000
89,108
3,059,400
112,543
127,041
126,374
1,031,966
55,100
389,000
212,000
118,860
144,000
98,445
E. Moline
75,900
74,766
130,000
348,500
206,600
139,800
390,500
174,718
158,000
111,970
70,000
354,129
100,438
overlap set counts
ees, electric
I sets in all
Page 68 • April 28, 1952
BROADCASTING • Telecasting
You
Cant
Buck
Uncle
Buckshot
SERVING THE CAROLINAS'
BIGGEST
TELEVISION AUDIENCE
Jefferson Standard Broadcasting Company
Represented Nationally by CBS Television Spot Sales
ROADCASTING • Telecasting
April 28, 1952 • Page 69
san vmo's
1st and Only
TELEVISION STATION
CALIFORNIA'S
THIRD MARKET
San Diego
Market Area
Represents
A
$230,000,000
CONSTRUCTION
INDUSTRY
In A
BILLION
DOLLAR
MARKET!
Wise Buyers
DuMONT REPORT
'51 Net Under '50 Figure
ALLEN B. DuMont Labs sustained
a net loss on 1951 operations of
$583,000, compared to a profit of
$6,900,788, or $2.87 per share of
common stock in 1950, Dr. Allen B.
DuMont, company president, re-
ported in the firm's annual report,
mailed to stockholders last week.
Gross income of the DuMont or-
ganization in 1951 was $50,741,596,
compared to a 1950 gross of $76,-
362,665. Decline was attributed to
losses suffered by the receiver divi-
sion, caught with excessive inven-
tories at a time when consumer de-
mand dropped sharply. "However,"
Dr. DuMont stated, the company
"has made substantial technical
progress and improved its manage-
ment and production techniques.
Adjustments were made to the un-
favorable market and economic
conditions which affected the whole
industry. Plant facilities were con-
verted to defense production and
made ready for more favorable con-
ditions which should follow the
thaw of television's freeze."
The DuMont transmitter, instru-
ment and cathode-ray tube divi-
sions all showed operating profits
for the year and the broadcast di-
vision "made substantial progress,"
Dr. DuMont reported. "We made
management changes and brought
to fruition broadcast policies which
resulted in a profit during the last
quarter of the calendar year. We
hope the same type of results will
be present in the future."
In a section of the DuMont TV
network, the report noted that man-
agement policy "has been aimed at
/. F. TROUBLE
ARRL Issues Warning
SET manufacturers were warned
last week by American Radio Relay
League that amateur code trans-
missions may cause interference
with some TV receivers.
Starting May 1, amateurs are
provisionally authorized to use the
21-21.45 mc band in the United
States and possessions, under terms
of the International Telecommuni-
cations Conference. A. R. Budlong,
ARRL general manager, notified
manufacturers Thursday that view-
ers with sets using the 21 mc band
for IF amplification might suffer
interference.
ARRF has conducted tests show-
ing the danger of interference, Mr.
Budlong said. Remedies can be
applied only at the receiver, he
added, contending it is the manu-
facturers' duty to make these
changes since they knew well in
advance that amateurs would be
using the 21 mc band. Most set
companies using the 21 mc band
for IF amplification are under-
stood to have moved the IF stage
to other bands.
FCC has formally proposed that
the new amateur transmissions be
permitted to start May 1 but final
authorization has not been issued.
Similar starting date has been set
by Canada and other nations.
putting our television broadcasting
activities on a profitable basis as
soon as possible. To this end, while
our 1951 network operations pro-
duced a total income very much
higher than in the previous year,
operating expenses were not per-
mitted to rise in the same propor-
tion.
"Our efforts will continue along
this line in 1952," the report stated,
"building sales volume while hold-
ing expenses within reasonable
limits, and, because the network is
a major integral operating division
of the company, it should produce
important revenue in the year
ahead."
During 1951, the network's key
station, WABD (TV) New York,
moved its transmitter to the Em-
pire State Bldg., adding 3 million
persons to its potential audience,
the report noted. It also cited work
during the year on a new DuMont
Television Center in New ' York
City and at the DuMont-owned
WTTG (TV) Washington.
N.Y.UHF FIGHT
Many Seek Channel 31
THREE-WAY fight loomed last
week for the sole additional com-
mercial television channel ear-
marked for New York City by the
FCC in its freeze-lift allocations
[B*T, April 14].
Municipally owned WNYC filed
an application for the channel — No.
31 — on Tuesday, while WHOM
and WOV, independents which
specialize in foreign-language pro-
gramming, announced that they,
too, would compete for the assign-
ment.
WOV, which maintains studios in
Rome as well as New York, re-
ported its TV plans "well ad-
vanced," saying it would apply for
Channel 31 "in due time" and pro-
posing to render a service that "is
. . . not now available to New York
audiences" — a reference that was
construed to mean that foreign-
language programming, at least in
part, would be proposed.
"We have made steady progress
in our television preparations over
the past two years," WOV said in
its formal statement. "We are now
interested in film production in
Italy and Germany, and these ac-
tivities are being expanded. We
expect to have substantial quan-
tities of unusual film products
available for broadcast by the time
operations will be due to start,
along with other program mate-
rial of diverse kinds.
"The organizational and financial
aspects of television operation have
been given equal attention and we
will be equally ready on these
counts."
WHOM's plan to apply for Chan-
nel 31 was announced by Fortune
Pope, president of the station and
WHOM-FM as well as publisher of
II Progresso Halo- Americano, daily
newspaper.
He indicated, however, that it
had not been decided whether
WHOM's television program pro-
NCAA '52 PLAN
May Be Revealed May
TELEVISION Committee of th
National Collegiate Athletic Assi
is expected to announce its open
tional procedure for the 1952 fools
ball season shortly, Asa Bushnel
director of the NCAA TV prograroj
said Thursday after a two-daj
meeting of the committee.
Details of the plan are expectet*
to be made public at the same time;
possibly May 1. It is submitted tc
member colleges for approval, he
explained, with little opposition ex*
pected from the colleges since rep-
resentatives from each regional j
athletic association have particU1
pated in its development. All majoi
networks have also been asked foi
suggestions, and each of them ha*
sent representatives to a numbe|
of TV committee conferences, Mri
Bushnell reported.
"I think it's safe to say that tha
networks would prefer no plan ai
all," he added, "but I also thinl|
they will find this one as satisfac-
tory to them as is possible."
SET SALES FUTURE
No Prompt TV Thaw Aid
LIFTING of the TV freeze by th<
FCC will have little "substantial'
effect on set sales until late thii
year, according to Comdr. Eugene
F. McDonald Jr., president of Ze*
nith Radio Corp., Chicago, who
spoke at the annual shareholders
meeting last week.
Zenith Radio Corp. profit is down
but the lower earnings reflect a
more normal operation than that
of 1951's first quarter when whole-
salers were building inventories
against threat of shortages, Comdr.
McDonald stated. Net consolidat-
ed profits for Zenith and its sub-
sidiaries for three months ending
March 31 amounted to $1,083,242,
or $2.20 per share after deductions.
These results compared with $2,-
228,709, or $4.53 per share for the
same quarter a year ago.
Extension of networks to areas
not now on the cable and interest
in the Presidential conventions will,
however, "assist greatly in leveling
out the normal summertime sea-
sonal drop in radio and television
production and sales," he said, add-
ing that the latest available mar-
ket surveys show there is "littlqt
danger of a repetition of the highly
volatile inventory situation" which
took place last year.
posals would include foreign-lan-
guage shows.
WNYC officials have said that,
although Channel 31 is a commer-
cial frequency, they would operate
non-commercially — as WNYC is op-
erated— in event the municipality]
receives the FCC grant. They]
pointed out they had intended to;,
apply for Channel 25, allocated to]
New York City as a non-commer-
cial educational channel, but, were]
blocked by FCC's ruling that such
channels may be awarded only to^
applicants connected with an edu-
cational institution.
KFMB-TV
C h a n n e I - 8
KFMB- AM
550 - K. C,
John A. Kennedv, owner
Howard L. Chernoff, Gen. Mgi
f -prfsenieri bv The Bra-hom Co.
Page 70 • April 28, 1952
BROADCASTING • Telecasting
NEW CHANNELS FOR IMAGINATION
♦ With each new channel added, or increase
in station power, the number of people in front of
television screens goes up. • With each increase in the use
of film pick-up — together with the acceptance of new
technics, materials, and equipment — the number becomes
more solidly sold. • For film programming opens new channels
for imagination. Shows no longer are limited by the four walls
of a studio, nor held within the time zone of a particular
show's origination. Creatively . . . geographically . . .
the sky's the limit. • Complete technical information
concerning film selection and processing is available . . .
together with details concerning special Eastman
services, equipment, and materials. Address:
Motion Picture Film Department
EASTMAN KODAK COMPANY, Rochester 4, N. Y.
East Coast Division
342 Madison Avenue
New York 17, New York
Midwest Division
137 North Wabash Avenue
Chicago 2, Illinois
West Coast Division
6706 Santa Monica Blvd.
Hollywood 38, California
TV Holds Accounts
(Continued from page 57)
back into television by participa-
tion in The Goldbergs on NBC-TV.
Manhattan Soap Co., New York,
which has dropped One Man's
Family (Saturday, NBC-TV), re-
portedly was unhappy with the
time period. But the firm has
started a radio spot campaign for
the spring and summer and is ex-
pected to return in the fall with
another TV show. Scheideler, Beck
& Werner, New York, is the agency.
Warner-Hudnut Co., which
dropped participation sponsorship
of the Langford-Ameche show on
ABC-TV when the network can-
celled the program because of ex-
cess talent costs, is expected to
buy a fall TV show. Kenyon &
Eckhardt, New York, is the agency.
Of the two advertisers surveyed
who have made no recommittment
to TV, Cluett, Peabody & Co., New
York, was said to have exhausted
its advertising budget for the
present. The advertising director,
George Phillips, told B*T that the
show — Herb Shriner, on ABC-
TV — was dropped because "cost
was exceeding limitation of adver-
tising budget." Mr. Phillips also
said that they were very "pleased"
with the Shriner show on ABC-TV
and thought it "great."
The second advertiser, Johns-
Manville, has not yet made up its
mind, but was understood to be
contemplating return in' the fall.
Its Fair meadows, U.S.A. (Sun-
day, 3-3:30 p.m. on CBS-TV) was
dropped because of the advertiser's
unhappiness over the time period.
J. Walter Thompson, Co., New
York, is the agency.
Towers Joint Meeting
(Continued f:
GREEN GIANT
Buys CBS-TV Show
GREEN GIANT Co., Le Sueur,
Minn, (canned vegetables), will
sponsor Art Linkletter House Party
on CBS-TV, 3-3:15 p.m. [B*T,
March 31], effective with the debut
of the show on Sept. 1.
"The purchase of this time seg-
ment on the new House Party
series gives the program a solid
Monday - through - Friday sponsor-
ship in that period," Fred Thrower,
vice president in charge of CBS-TV
network sales, said Thursday. "At
the same time, with the Green
Giant Co. joining the growing list
of CBS TV sponsors, we have an-
other strong indication of the
healthy condition of our network
business. Time sales at CBS are
currently at an all time high. . . .
We are moving closer to the cov-
eted 'sold out' position of our day-
time network period."
Other advertisers sponsoring
Linkletter are Pillsbury Mills and
Lever Brothers. N. W. Ayer &
Son, New York, is the agency for
Lever, while Leo Burnett Co., Chi-
cago, is the agency for both Green
Giant and Pillsbury Mills.
PEABODY AWARD 1951
originating Station of
THE JOHNS HOPKINS SCIENCE REVIEW
Around
Baltimore
they always
keep an eye on
WHAM
TELEVISION
CHANNEL 13
Affiliate DuMont Television Network — American Broadcasting Co.
Represented nationally by Harrington, Righter & Parsons, Inc.
April 14]. "We here can do nothing
about that," he admonished.
Question regarding the plans of
the "TV industry" was answered
by Arthur Scharfeld, president of
FCBA, in this way: There is no
such thing as a "TV industry."
Exactly what the proposals are for
high TV towers won't be known
until all the 1,000 or more TV ap-
plications are filed with the FCC.
Neal McNaughten, engineering
director of NARTB, suggested
the use of radio warning bea-
cons on towers — as aids to air
navigation. He also recounted the
status of centralized location of TV
antennas (one of the proposals
advanced by aviation industry) —
referring to Mt. Wilson in Los
Angeles and Empire State Bldg. in
New York as examples.
Radio-TV consulting engineer
Glenn D. Gillett recounted his ex-
periences in Des Moines. The air-
port there, he cited, used to have
four airways; it now has eight.
Mr. Gillett. and consultant Robert
L. Kennedy also furnished some
statistics on what a 2,000-ft. tower
would look like. They reported that
the guy wires of a triangular
tower of that height would extend
about 65% up the tower and re-
quire 1,250-1,500 foot-square plot
on the ground. They also disclosed
that towers of that height would
probably have simple elevators for
maintenance of aircraft warning
lights.
Air Force Col. J. J. McCabe said
the Air Force recognized the need
for high TV towers, acknowledged
that TV was necessary and useful
as a medium for the dissemination
of information, even envisaged use
of TV as an air navigation aid to
the point where some day all planes
would fly "visually" with a TV re-
ceiver showing the pilot where he
is going.
Other ideas expressed by avia-
tion representatives were similar
to those already advanced by the
same interests previously (see be-
low).
In a pre-conference memoran-
dum, prepared in Comr. Webster's
office, the purpose of Friday's con-
ference was set out as:
Determination of a method of
achieving uniform treatment by the
nine Regional Airspace Subcommit-
Today' Adds Sponsors
THREE new participating spon-
sors for NBC-TV's morning Today
show (Monday through Friday, 7-9
a.m.) were reported last week.
Kaiser-Frazer and Bauer & Black
scheduled participations five times
a week, adding at least $25,000 to
the show's weekly billings. Armour
& Co. also was scheduled to spon-
sor a portion of the show, but de-
tails were still pending. Agencies :
Foote, Cone & Belding, Chicago,
for Armour; William H. Wein-
traub, New York, for Kaiser-
Frazer, and Leo Burnett Co., Chi-
cago, for Bauer & Black.
•om page 57)
tees of applications for radio and
television antenna towers over 500
ft. in height located off presently
existing airways.
After recounting the current
regulations on the subject and what
was called the maintenance of "ex-
cellent cooperative relationships in
these matters," the report indicated
that there is no desire to change
these relationships, but that with
the advent of faster aircraft and
higher towers, it is necessary to
achieve more uniformity.
As one proposal, explicitly la-
beled "for discussion purposes," the
memorandum suggested that tow-
ers more than 500 ft. high and lo-
cated outside civil airways should
not be considered obstructions to
air navigation if they are "below
a plane with a slope of 50:1 meas-
ured upward and outward in a
vertical plane at right angles to
the boundary of an airway or con-
trol area or the five-mile boundary
from the center of a direct off-
airway route."
The suggestion also embodied the
principle that any object over 500
ft. high more than five miles from
the boundary of the airway or di-
rect route should normally not be
considered a hazardous obstruction
to air navigation.
[For text of pre-conference mem-
orandum, see end of this story.]
During the last month, aviation
interests have made a number of
proposals concerning what they be-
lieve is the forthcoming plethora
of 1,000 and 2,000 ft. TV towers.
A summary of those proposals is
as follows:
1. Request that Congress legislate
an amendment to the Communications
Act which specifically would give the
FCC authority to deny applications
whose antenna sites or heights are
found to be air hazards.
2. Requirement that all TV anten-
nas be installed on a single tower.
3. Requirement that all TV towers
be localized in city sections already
considered an air hazard area.
4. Requirement that the height of
TV towers be limited— through FCC
ruling or Congressional action.
5. Requirement that a radio warn-
ing device be installed at each an-
tenna site.
6. Establishment of a national set
of standards that all CAA regional
airspace subcommittees would be re-
quired to adhere to when considering
TV tower applications.
7. Requirement that TV coverage be
obtained through the use of booster
stations so that high towers would
be unnecessary.
The recommendation by the Air
Transport Assn. that an additional
provision be added to the McFar-
land bill (S-658) still rests with
the House Committee on Interstate
& Foreign Commerce. ATA rec-
ommended that a new provision be
added to the Communications Act
which would give the FCC specific
authority to deny an application
which proposes an antenna site or
height found a hazard to air navi-
gation by the CAA [B»T, April 7].
The McFarland bill is awaiting
clearance for House debate. It
was reported out of committee two
Page 72 • April 28, 1952
BROADCASTING • Telecasting
]
weeks ago [B»T, April 21].
A request for comments by the
FCC has not yet been answered,
but it is understood that the Com-
mission is drawing up a reply giv-
ing its position on the matter.
What that position is could not be
determined.
The recommended amendment
would amend Section 303 of the
Act by adding this new subsection :
That the FCC shall "(s) Have au-
thority and be required to refuse to
issue or modify any license or con-
struction permit when such license or
permit would authorize the operation
or construction of radio or television
towers which in its judgment, after
consultation with the Civil Aeronautics
Administration, the Civil Aeronautics
Board, the Department of Defense,
■and the Treasury Department, con-
stitute, or there is a reasonable pos-
sibility that they may constitute, a
hazard to air navigation."
Other suggestions have been
made by ATA, as well as by the
'Air Line Pilots Assn. During a
: CAA-sponsored meeting early in
I March, a number of suggestions
were made [B*T, March 31, 17].
The meeting culminated in the ap-
pointment of D. D. Thomas, CAA
planning officer, as coordinator to
work up recommended criteria to
guide regional airspace subcom-
mittees.
See Stations Mushrooming
Certain observers feel that at the
root of the aviation industry's ac-
tivity in the matter of TV towers
is a belief there will be 2,000 TV
stations under construction shortly
after July 1 when FCC starts
processing applications again — -all
with 1,000 and 2,000 ft. antenna
towers.
Among the cities where such
tower heights are being considered
are Boston, Chicago, Norfolk, Ok-
lahoma City, Buffalo, Nashville and
Cincinnati. Aviation interests also
are said to believe such towers are
being considered as well in the flat-
lands of such states as Florida,
Kansas and Texas.
Applications proposing towers
over 500 ft. have to be submitted
to regional airspace subcommittees
under Part 17 of the FCC's rules.
Part 17 lists the criteria which
govern automatic approval of tower
heights and locations less than 500
ft. in height. Variances from the
criteria or heights above 500 ft.
have to secure CAA sanction.
Under CAA regulations, planes
RCA Diode Tube
PENCIL-TYPE diode tube designed
for use in UHF measuring equip-
ment has been announced by RCA
Victor Div.'s tube department.
Tiny diode (RCA-6173) is an
adaptation of the firm's pencil-type
construction that had been re-
stricted to triode types. It's
smaller in length and diameter
than a cigarette, and weighs less
than one-fifth of an ounce. For
use with coaxial and wave guide
type transmission lines, this new
tube can be employed in pulse-
detection and pulse power meas-
uring service at frequencies up to
3,300 mc per second, RCA claims.
must fly at least 1,000 ft. above
the highest structure in its flight
path. Consequently, erection of
1,000 and 2,000 ft. TV towers might
necessitate changes in flight in-
structions in those areas.
According to best information,
2,000-ft. towers cost $815,000— in-
cluding steel, construction, lighting
and marking. Fifteen hundred foot
towers are estimated to cost
$400,000.
Highest TV tower at present is
that of WSB-TV Atlanta. It is
1,062 ft. high. Next highest is
KFMB-TV San Diego— 1,017 ft. in
height. Empire State Bldg. an-
tennas for all but two New York
City market TV stations are from
1,450 to 1,465 ft. above street level.
Most TV antennas are from 500
to 700 ft. above ground. Tallest
tower is U. S. Air Force control
station at Rome, N. Y., air base.
It is 1,250 ft. above ground and
cost $256,000 to put up.
CEREBRAL PALSY DRIVE
Whole Industry to Aid
UNITED Cerebral Palsy's 1952
May campaign to raise funds for
treatment of over 550,000 afflicted
with the disease will be launched
with the help of "the entire broad-
casting industry," UCP officials
announced last week.
All networks will carry an-
nouncements and special station
breaks in two-day opening drive
April 30-May 1 heralding the cam-
paign, which will continue through-
out May. Volunteer agency handling
West Coast broadcasting campaign
will be Leonard Shane Agency
under supervision of William Crago,
radio-TV director, and William J.
Stout, UCP West Coast representa-
tive.
"Advertising agencies and their
clients, package producers and net-
works are being very cooperative
in this special two-day coverage to
announce UCP's national drive,"
commented Leonard H. Goldenson,
UCP national president and presi-
dent of United Paramount The-
atres, which is in process of merger
with ABC, subject to FCC approval.
WCBS-TV Spot Up
MORE than $400,000 in local and
national spot business was signed
by CBS-owned WCBS-TV New
York in the two-week period which
ended April 18, General Sales Man-
ager George R. Dunham announced
last week. The contracts, he said,
included 13 new scheduled and
several major renewals.
Summer Show Set
COLGATE - PALMOLIVE - PEET
Co. will sponsor Big Payoff as sum-
mer replacement for its Colgate
Comedy Hour on NBC-TV (Sun.,
8-9 p.m.), effective June 22. Agen-
cies are Ted Bates Inc. and Sher-
man & Marquette, both New York.
ion
for all TV Cameras
BALANCED" TV TRIPOD
This tripod was engineered and de-
signed expressly to meet all video
camera requirements.
Previous concepts of gyro and friction
type design have been discarded to
achieve absolute balance, effortless
operation, super-smooth tilt and pan
action, dependability, ruggedness and
efficiency.
Below :
3 wheel portable dolly
with balanced TV Tri-
pod mounted.
Complete 360° pan without ragged or
jerky movement is accomplished with ef-
fortless control. It is impossible to get
anything but perfectly smooth pan and
tilt action with the "BALANCED" TV Tripod.
Quick-release pan handle adjustment locks
into position desired by operator with no
"play" between pan handle and tripod
head. Tripod head mechanism is rust-
proof, completely enclosed, never requires
adjustments, cleaning or lubrication. Built-
in spirit level. Telescoping extension pan
handle.
Write for further particulars
Qmm €ouipm€iiT (a
BROADCASTING • Telecasting
April 28, 1952 • Page 73
FINAL
TELEVISION
ALLOCATIONS
REPORT
EXTRA COPIES
AVAILABLE
NOW
AT $3.00
EACH
This is the complete re-
port— 196 printed pages —
just as the FCC released
it, Monday, April 14, 1952.
This volume shows the
complete city-by-city
breakdowns for all 2,053
proposed stations in 1,291
communities. There are
sections on antenna
heights, educational res-
ervations, power, proce-
dures, Hennock's and
Jones' opinions, zoning
and mileage separation.
You'll want library cop-
ies, home copies, tear
copies and working cop-
ies. Please use the coupon
below and order today.
Limited Supply.
Broadcasting • Telecasting
870 NATIONAL PRESS BLDG.
WASHINGTON 4, D. C.
Please send copies of
the Final Television Allocations
Report at $3.00 each.
□ M/O, check □ please bill
COMPANY
ZONE STATE
TELEPHONE TV NEWS PROGRAM
Aired by Four Non-Interconnected Stations
NEATEST TRICK of the week at
Gardner Adv., St. Louis, is its
simultaneous production of a 15-
minute live news show on four non-
interconnected television stations.
The scheme calls for airing Tele-
views of the Week's News for
Southwestern Bell Telephone Co.
each Sunday on KSD-TV St. Louis,
KRLD - TV Dallas, KPRC - TV
Houston and WOAI-TV San An-
tonio.
Al Chance, agency ladio-TV pro-
duction manager and executive pro-
ducer on the news show, set up the
complex traffic scheme suggested
by Douglas Williams, vice presi-
dent in charge of public relations
for the client. Mr. Chance ar-
ranged for International News
Service to send its weekly news
roundup on film to each of the sta-
tions Sunday morning. On the
previous Thursday, he prepares a
master script from an INS synopsis
of the news matter. The master
script and accompanying film run
about 25 minutes, with both sub-
sequently cut to 15.
The telephone company's pro-
gram is produced via telephone,
with May Kohler outlining splic-
ing, audio cues and commercials
as well as general production de-
tails to each of the four newscast-
ers Sunday morning. No film titles
are used, and each newsman ap-
pears at his desk, following the
same script as his colleagues. The
show is edited and on the air less
than five hours after the film is
received.
The St. Louis film serves as the
GRAND UNION TV
Opening Gets Coverage
PORTABLE TV units will be set
up to provide New York audiences
with one of the first telecasts of a
supermarket opening when a new
Grand Union store opens its doors
in East Paterson, N. J., Wednesday.
Opening day will be taken over
by WNBT (TV) as part of the sta-
tion's "Operation Chain Lightning,"
a mutual promotion plan between
WNBT and some 1,000 retail out-
lets in the Manhattan area. WNBT
will program three remotes from
East Paterson at 11-11:30 a.m., 1-2
p.m., and from 6:30-6:45 p.m., to
be conducted by Herb Sheldon,
Morey Amsterdam, Josephine Mc-
Carthy and Jinx Falkenberg.
WJZ-TV New York, flag station
of ABC-TV network, will telecast
from the market site Friday, both
indoors and out, with such perform-
ers as Tiny Ruffner, Karen Sage,
The Fitzgeralds, and Dione Lucas.
On hand from time to time
throughout the rest of the week-
long celebration will be Jack Ster-
ling, ringmaster of Sealtest's Big
Top, seen on CBS-TV, and Eloise
MacElhone, Barbara Welles, Bobby
Benson and Eddie Dunn and his
Grand Union Caravan.
KPRC-TV Houston newsman Mr.
Dundas represents one of non-in-
terconnected video outlets in four
cities narrating unique telephone
news roundup sponsored by South-
western Bell Telephone Co.
agency's pattern for editing. After
telephone instructions on film and
script are given the newsman, he
works with a director on film cut-
ting and camera rehearsal. Alan
Post, former announcer and now
an attorney, handles the KSD-TV
show. In Houston, Bob Dundas Jr.
is the newsman, while John Harper,
who is also a folk singer, does the
job in Dallas at KRLD-TV. The
San Antonio man is Bud Vinson.
Mr. Chance, who produces the
Mary Lee Taylor Show for Pet
Milk on NBC, works with Bill
Fisher, radio-television director
for Gardner. Client supervisors
are E. F. Weekley, advertising
manager for Southwestern Bell,
J. M. Freeman, information man-
ager for the Missouri area, and
Frank Witten, for the Texas area.
Account executives are Jack Leach
and Dean Pennington.
JULY CONVENTIONS
To Be Shown In Denver
KLZ-AM-FM and KOA-AM-FM
Denver jointly announced last week
that complete coverage by closed
circuit television of the Republican
and Democratic conventions in
Chicago in July will be brought to
Denver.
Hugh B. Terry, vice president-
general manager of KLZ, and
Charles B. Bevis Jr., KOA general
manager, said that the public will
be able to watch nominations on
video sets in Denver's Shirley
Savoy Hotel.
KECA-TV Vote
CIO'S NABET won 3-2 over AFL's
IATSE the right to represent
make-un department employes of
KECA-TV Los Angeles after
IATSE last Monday withdrew
charges against ABC management
of discriminatory interference in
an election ordered last month by
NLRB.
POLITICAL DEBATE
Abed on ABC-TV, NBC Radio
ABC-TV network, announcing last
week its 8-9 p.m. EDT coverage of
speeches by Presidential candidates
before the national convention of
the League of Women Voters in
Cincinnati Thursday, said the tele-
cast will be sponsored as a public
service by P. Lorillard Co. for Old
Gold cigarettes.
Time spot is currently occupied
by Stop the Music with last half
hour sponsored by Lorillard, which
will back same segment of Chance
of a Lifetime, to be seen from 8-9
p.m. starting May 8 [B»T, April
14].
Unsponsored radio coverage of
the event will be carried by NBC
network which cooperated with
Life magazine and the League of
Women Voters to set up pre-con-
vention forums at which questions
for the candidates were prepared.
The Thursday meeting, described
as a counterpart of the Lincoln-
Douglas debates in which opposing
candidates met to present their
views to a single audience, will pre-
sent Sen. Estes Kefauver (D-
Tenn.), Harold Stassen, Gov. Earl
Warren and, speaking for Gen.
Eisenhower, Paul Hoffman. Invi-
tations have also been issued to
Sens. Robert Taft (R-Ohio) and
Richard Russell (D-Ga.).
FILM FIRE ATM
Extent of Loss Unknown
A LARGE quantity of film used
for television commercials was de-
stroyed and some photographic
equipment damaged last Tuesday
when fire broke out in a film-
storage booth in the tenth-floor of-
fices of J. Walter Thompson Co.,
420 Lexington Ave., New York.
No estimate had been made late
last week of the loss incurred in
the blaze, which started at approx-
imately 10:30 a.m., forcing nearly
100 employes out of the offices. Un-
usual density of smoke required an
extra call for emergency gas masks.
WBKB (TV) Offers Time
THE FIVE Chicago-area colleges
which are airing educational pro-
grams on WBIK (FM) have been
offered free time by WBKB (TV)
to outline their educational objec-
tives for their own video outlet.
WBKB, which is affiliated with
WBIK, has set aside a quarter-hour
each weekday afternoon for repre-
sentatives of the U. of Illinois, Lake
Forest College, Illinois Institute of
Technology, Roosevelt College and
Loyola U. to discuss the needs of
educational television, what viewers
would like to watch and what the
schools plan for TV.
Houston Telethon
SIMULCAST by Houston KPRC
and KPRC-TV for 16 hours April
19-20 raised $120,000 plus or 90
cents per TV set in the area during
a telethon drive for cerebral palsy
treatment funds.
Page 74 • April 28, 1952
ROADCASTING • Telecastin;
EDUCATION ON COMMERCIAL TV
Dunham Data Refutes Educators' Claim
AKE commercial telecasters — net-
works and independent operators —
cooperating adequately with educa-
tional institutions by contributing
their time and facilities to non-
commercial fare in the public in-
terest?
And are educators doing all they
can to promote their own cause on
commercial television outlets on
the scale they approached this task
in radio?
v Franklin P. Dunham, radio-TV
director for the U. S. Office of Edu-
cation, has mixed opinions on these
two questions. To throw some light
on the subject, Dr. Dunham came
armed with a fist full of statistics
to the 22d annual Institute for
Education by Radio-Television at
Columbus, Ohio, where the accent
was on educational TV reserva-
tions (see separate story).
Dr. Dunham feels commercial
radio-TV broadcasters are making
important contributions but urged
educators to take the initiative in
their own communities as they have
in connection with radio on which
some 78 programs are aired each
week by the networks.
"If we move this thinking into
television which we are about to
do ... we will probably be able to
present an equal number of edu-
cational television programs," he
told IERT delegates. But what of
possible overlap between prospec-
tive non-commercial educational
stations and commercial broad-
casters in the area of obligation?
"Those who will venture to own
and operate their own station . . .
will find ready cooperation from
people who nave pioneered in com-
mercial television and soon types
of programs which are better fitted
to university and school production
will find themselves the respon-
sibility of education's own sta-
tions," he asserted.
Dr. Dunham observed a convic-
tion held by some educators that
"television is not following the
example of radio" in offering time
to institutions. Ingenuity and
enticing fare is the answer, he said.
Dr. Dunham recalled that years
ago he and Dr. I. Keith Tyler, in-
stitute director, agreed that "an
educational program was one that
was put on for the purpose of edu-
cation regardless of whether it suc-
ceeded in that purpose or not." But
now, he noted, FCC "deliberately
and arbitrarily has judged the pro-
gram on the strict criteria of its
source."
Today well over half of com-
mercial stations are in the field.
Here is a breakdown of educa-
tional programs presented by com-
mercial TV stations as compiled by
Dr. Dunham:
WBZ-TV Boston— The Living Won-
ders, from the Museum of Science.
WPIX (TV) New York— Operation
Blackboard, planned by Ed Stasheff,
TV director of New York City Schools.
WCAU-TV, WFIL-TV, WPTZ (TV)
Philadelphia — At least 16 TV programs
during any single week in cooperation
with Board of Education. Mentioned
were WFIL-TV's College of the Air
and Dr. Roy Marshall's Nature of
Things on NBC-TV.
WMAR (TV), WAAM (TV),WBAL-
TV Baltimore — Numerous educational
shows. Home of the famous Johns
Hopkins Science Review on DuMont
TV Network.
WMAL-TV, WNBW (TV) Washing-
ton— Science and music fare. George-
town, Catholic, George Washington,
American and Howard universities and
public schools, as well as Arlington,
Va., schools utilizing TV.
WDTV (TV) Pittsburgh—". . . Al-
though crowded with the offerings of
four networks, has had time to de-
velop educational programs with U.
of Pittsburgh, Carnegie Tech and
Duquesne U."
WAGA-TV, WSB-TV, WLTV (TV),
Atlanta, Ga., and WDSU-TV New Or-
leans— Have begun experimental series
with local universities and school sys-
tem.
WTVJ (TV) Miami— Many series
of programs already produced by U. of
Miami — public discussion, drama and
science.
KPRC - TV Houston, KRLD - TV,
WFAA-TV, WBAP-TV D a 1 1 a s-Ft.
Worth; KEYL (TV), WOAI-TV San
Antonio — Programs originated at Ra-
dio House on U. of Texas' campus
and produced on individual stations.
WKY-TV Oklahoma City and KOTV
(TV) Tulsa — Cooperating with uni-
versities on experimental TV shows.
KOB-TV Albuquerque, N. M. and
KPHO-TV Phoenix, Ariz. — Both carry-
ing educational shows.
All seven Los Angeles stations — U.
of Southern California, U. of Cali-
fornia (L. A.) and Loyola U. produce
shows.
KGO-TV, KPIX (TV), KRON-TV
San Francisco — Voluntarily provide
time.
KING-TV Seattle—". . . Has carried
some of the most exciting experiments
in children's programs" — Telaventures
for Children.
KDYL-TV, KSL-TV Salt Lake City-
Done programs with U. of Utah.
WOW-TV, KMTV (TV) Omaha— Co-
operated with Creighton U. WOW-TV
". . . one of the pioneers in educational
television." U. of Omaha gives credit
for courses over WMTV.
WOI-TV Ames, Iowa — ". . . One of
the most notable of all centers in the
country." A commercial TV outlet of
Iowa State College served by all four
networks.
KSTP-TV, WTCN-TV Minneapolis-
St. Paul — A janitor's strike a year ago
started the ball rolling- here educa-
tionwise.
WTMJ-TV Milwaukee and WBKB
(TV), WENR-TV, WGN-TV, WNBQ
(TV) Chicago — Programs successful
here "despite fact that "demands on
the time of the stations in these cities
have been overpoweringly great."
KSD-TV St. Louis — Carries many
programs with public school system
and cooperates with other institutions
on feature programs.
WCPO-TV, WKRC-TV, WLWT
(TV) Cincinnati — Shows put on by U.
of Cincinnati and Xavier U. Also
tested effectiveness of shows in project
with WLWT.
WEWS (TV) Cleveland— Western
Reserve U. produces four regular col-
lege courses for credit.
WWJ-TV, WJBK-TV, WXYZ-TV
Detroit — Successful telecourses with
Wayne U., U. of Detroit, U. of Michi-
gan and public schools. WWJ-TV and
U. of Michigan cited particularly.
WBEN-TV Buffalo — Early experi-
menter with programs, under aegis of
Mount St. Joseph's Teacher's College
and U. of Buffalo, with former center
of TV training as well.
WHAM-TV Rochester— Pioneer in
programming from start with coopera-
tion of U. of Rochester and Eastman
School of Music.
WSYR-TV, WHEN (TV) Syracuse-
Former operates downtown and U. of
Syracuse studios; later produces pro-
grams for School of Forestry. Both
have experimented in drama, art, news
and music.
Among the "outstanding" net-
work programs cited by Dr. Dun-
ham are ABC-TV's Town Meeting
of the Air, NBC-TV's Inside Our
Schools (with Time magazine) and
the opera, Amahl and the Night
Visitors; CBS-TV's See it Now
with Ed Murrow, Mr. I. Magina-
tion and New York Philharmonic
Orchestra; and DuMont TV Net-
work's Keep Posted and Life is
Worth Living with Bishop Fulton
J. Sheen.
HILL CAMERAMAN
Proposed by Sen. Hoyden
WHAT do Senators think of tele-
vision as a medium through which
they can express themselves ?
The answer came during debate
on an appropriations bill April 17.
Sen. Carl Hayden (R-Ariz.) pro-
posed the voting of a $3,600 salary
for a newly-created TV cameraman
post in the Joint Congressional
Recording Facility, U. S. Capitol.
This is the studio which records
(or films) reports by congress-
men for home station consumption.
Sen. Hayden's request was in-
cluded in the Third Supplemental
Appropriation without objection.
COLLEGE FOOTBALL
TV Threat Is Cited
TELEVISION represents "a $10
million threat" to college football,
according to Robert A. Hall, Yale,
chairman of the National Colle-
giate Athletic Assn.'s special TV
committee.
Speaking on a WTIC Hartford
program, Yale Interprets the News,
Mr. Hall argued that colleges
should share receipts of televised
football, otherwise a financial pre-
mium on winning teams will be cre-
ated and it will kill amateur foot-
ball.
Washington
Watches
Qf)) omens Sko
ws
"INGA'S
FIGURE FORMULA"
9:45 - 10 a.m.
Monday through Friday
Inga puts an attractive model —
and her viewers— through their
exercise paces every morning.
And the women watch it — wit-
nessed by an 8.0 cumulative
rating (ARB, March, 1952).
SPOT PARTICIPATIONS — $65.00
Watch
Washington
Retail sales in Washington are climbing . . . climbing
. . . Sales Management Magazine has designated the city
as a "preferred" one every month this year. Television
set ownership is climbing too . . . 354,129 as of April 1.
wnbw
Channel 4
NBC Television in Washington
Represented by NBC Spot Sales
BROADCASTING • Telecasting
April 28, 1952 • Page 75
NOW YOU'RE
COOKING WITH
when you use the station
that sells the housewives
of Central New York through
Thousands of homemakers are
benefiting by the knowledge
and experience of Kay Larson,
herself a housewife and
mother. She is hostess of this
popular participating kitchen
show, televised each weekday
morning froiti 10 to 10:15
right before Arthur Godfrey.
In her modern, fully equipped
electrical kitchen, she demon-
strates the latest kitchen
gadgets, gives food hints,
prepares and demonstrates
recipes.
LET KAY'S KITCHEN
GO TO WORK FOR YOU
On Central New York's Most
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Represented Nationally
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A MEREDItT TV STATION
Page 76 • April 28, 1952
film report
Production . . .
National Repertory Theatre Inc.,
Hollywood, has been formed with
headquarters at Motion Picture
Center for production of half -hour
TV film series. Cooperating with
the Arthur Kennedy Theatre Work-
shop, officers in the new set-up in-
clude Tony Owen, president; Donald
Hyde, Jay Hyde and Arthur Ken-
nedy, vice-presidents; William Koz-
lenko, secretary-treasurer.
Already completed are The Vic-
tim, co-starring Edward Arnold,
written by Mr. Kozlenko, and di-
rected by Robert Florey; This Is
Villa, co-starring Akim Tamiroff,
film actor, written by Josephine
Niggli, and directed by Ray En-
right.
Group will share profits on par-
ticipation basis. Rotating direc-
tors will be chosen from pool of
interested motion picture directors
including King Vidor, Tay Garnett,
David Miller, Ray Enright and Rob-
ert Florey.
Interstate Television Corp., Hol-
lywood, subsidiary of Monogram,
will finance production and distrib-
ute completed series.
Jerry Fairbanks Productions,
Hollywood, is to produce a half-
hour TV film, The Greatest Mother,
for Family Theatre which will be
offered to all stations without
charge for Mother's Day telecasts.
Making her TV debut Loretta
Young, film star, will enact leading
role. Gene Lockhart, stage and
film actor, will be featured as will
a 32-voice choir. Arthur Pierson,
will direct with Father Patrick
Peyton, CSC, founder of group, pro-
ducing. Fred Niblo, Jr., has com-
pleted script.
* * *
Edward Lewis Productions, Holly-
wood, is starting a 26 half -hour TV
adventure film series, The Affairs
of China Smith, packaged by Tab-
leau Television Ltd., Beverly Hills.
Dan Duryea, stage and film star,
will enact leading role with Edgar
Barrier, film actor, featured. Series,
dealing with intrigue in Far East,
will be distributed by Prockter
Syndication International and al-
ready is sold in 23 markets. Ar-
thur Person will direct from scripts
by Robert C. Dennis.
* * *
Leon Fromkess and Harry S. Roths-
child of Arrow Productions an-
nounce the completion of set lead
for their TV series, Ramar of the
Jungle, which stars Jon Hall, with
the signing of M'Liss McClure, Ray
Montgomery and James Fairfax.
Series rolls May 15. Rudy Flothow
produces and Lew Landers directs.
Casting of the first three Craig
Kennedy Criminologist TV film
shows in the second series has been
completed, producer-director
Adrian Weiss has announced. A
total of 13 shows will be filmed.
Shooting started last week at KTTV
(TV) Los Angeles studios. Head-
ing the cast is Donald Woods in the
title role.
* * *
The Thrill of Your Life series of
13 half-hour shows produced by
Thrills Unlimited is now ready for
distribution by Louis Weiss & Co.,
Los Angeles.
* * *
Clete Roberts, commentator of
KLAC-TV Hollywood's World Re-
port, has gone to Japan, Korea and
Hong Kong for three months of
reporting on the Korean situation.
Series of 260 quarter-hour films will
be distributed nationally by United
Artists Television.
* * *
Television Screen Productions Inc.,
New York, has announced comple-
tion of 39 episodes of five-minute
animated film series for children,
Jim and Judy in Tele-land. Series
is offered for sponsorship on two-
or three-times-a-week basis, with
52-week program contracts ac-
cepted on twice-a-week schedules.
Roy Rogers Productions is shooting
four new half-hour films for NBC-
TV series, titled Phantom Wrest-
lers, Bad Man's Brother, Death
Medicine and Violence in Paradise,
on location at Walker's Ranch,
Newhall, Calif. Bob Walker di-
rects with Jack Lacey producing.
* * *
Transfilm Inc. is to start produc-
tion Tuesday of the second program
of its series with Burgess Meredith
in Edgar Allen Poe's "The Tell-
Tale Heart." Series is supervised
by Joel Hammil, formerly in charge
of NBC program development, and
"Tell-Tale Heart" will be directed
by Alex Hammid, co-director of
Gian Carlo Menotti's film, "The
Medium." First program in series
features Basil Rathbone reading
Robert Louis Stevenson's "Le Sieur
DeMaletroit's Door."
* * *
Werner Janssen, composer-con-
ductor, has formed Werner Janssen
Productions, Hollywood, headquar-
tered at California Studios, to pro-
duce series of 100 three-minute
color films for TV and theatrical
release. Based on combination of
classical music selections and their
visual dramatizations, programs
will feature Mr. Janssen and 70-
piece Janssen Symphony Orchestra
of Los Angeles. Jean Bonacorsi
and Carl Palanzi, (singers) San
Francisco Symphony Orchestra,
have signed for the first 10 films.
Sobey Martin, director Grant-Real
Productions, Your Show Time
(series produced for American To-
bacco Co.), and Stanley Neal, in-
dustrial film producer, will serve in
their respective capacities.
* * *
Bing Crosby Enterprises, Culver
City, is finalizing plans for a new
half-hour TV film series, as yet
untitled, based on short stories of
Louis Bromfield, 1929 Pulitizer
Prize winner. Richard Llewelyn,,
author of How Green Was My Val-
ley, is adapting script for pilot film,
Up Ferguson's Way, and Mr. Brom-
field will narrate from his farm in
Ohio. Bernard Girard, currently
producer-director company's Re-
bound series, will serve in similar
capacity.
* * *
Official Films will distribute two
new half-hour TV film series,
Secret File U. S. A. and Rocky
Jones, Space Ranger. Former, fea-
turing Robert Alda, stage star, is
on OSS files and will be
(Continued on page 78)
JACL PROTESTS
Says Japanese 'Typed' on TV
LETTERS are to be mailed to the
FCC, NARTB and radio and tele-
vision broadcasters by the Japanese
American Citizens League, Chi-
cago, protesting discrimination and
"inequities" in television pro-
gramming to American citizens of
Japanese descent.
Specifics of the protest involve
telecasting of old films, particu-
larly those dated in the World War
II period, depicting Japanese and
Japanese- Americans as "vicious and
traitorous," according to League
President Dr. Randolph Sakada.
The group is asking also that FCC
intervene "as far as possible" with
Japanese wrestlers on TV, who en-
courage the stereotype of a Japa-
nese which prejudices viewers, the
president said. Movies he cited
included "Let's Get Tough," "Little
Tokyo U. S. A." and "Betrayal
From the East."
Although the league is concerned
primarily with TV at this time,
it has a committee which studies
all entertainment and allied fields
for discrimination, he said. He de-
scribed telecasts of the kinds cited
as "injurious to the concept of fair
play, an impediment to understand-
ing and tolerance, and capable of
fomenting prejudice which can be
easily translated into action."
TV Station experience pays off for advertisers
mufck television film productions
COMMERCIALS AND NEWS COVERAGE
^■B||l 611 S. WHEATLAND AVE. COLUMBUS 4, OHIO
mf\ "HEART OF THE TEST MARKET"
^ f\ RICHARD ROBBINS-PRODUCER-DIR.
BROADCASTING • Telecasting
UNDER REVIEW
'Objectiona!' Shows Listed
i TWO shows, The Continental and
jStork Club, were attacked in the
National Television Review Board's
March report on network pro-
grams. This Chicago organization
"found them objectionable for the
family and noted Continental is
being taken seriously by some el-
derly women.
Another program, Juvenile Jury,
placed low on the list as "frivolous
regarding family authority and
customs . . . why doesn't somebody
,'spank the moderator." In the
^variable" category was wrestling
and Milton Berle's Texaco Star
'Theatre. Wrestling shows depict
/'false values . . . excite savage in-
%stinets . . . create unstable emo-
Jf|tions," while Mr. Berle's program,
although improved, needs "more
imagination to eliminate off-color
situations and portrayals of per-
verted individuals," the board con-
cluded.
LAAW TROPHIES
Presented to Ad Women
HELEN MURRAY HALL, adver-
tising and promotion manager of
NBC Western Division, received the
Los Angeles Advertising Women
Inc. "Lulu" award for "best re-
search project" at the group's sixth
annual Frances Holmes Achieve-
ments Awards presentation at Los
Angeles April 20.
Others receiving trophies were
were Doria Balli of TV Ads Inc.,
for best TV commercial spot cam-
paign (Metropolitan Savings &
Loan Assn.), and Betty Mears of
Betty Mears Teleshows, for Max
Factor & Co. campaign; Jeanne
Gray, KNXT (TV) Los Angeles,
best sponsored TV program se-
ries, with Monty Margetts, KNBH
(TV) Los Angeles, second place.
Mary Lou Gordon, public rela-
tions director of Orthopedic Hos-
pital, Los Angeles, received an
award as "outstanding woman in
advertising in 11 western states
and Canada." She also received a
"Lulu" for the best public rela-
tions campaign.
Miss Holmes, in whose honor
awards are made annually, was
given a perpetuating trophy. Helen
Edwards, LAAW president, opened
the meeting, with Norman Jean
Wright, awards coordinator, pre-
siding. Barbara Stanwyck, film
actress, made presentations.
WBEN-TV Tower
NEW triangular tower to be
erected for WBEN-TV Buffalo by
Ideco Division of Dresser-Stacey
Co., Columbus, Ohio, is 1000-feet
high, not 100 feet as incorrectly
listed in the March 31 Broadcast-
ing • Telecasting. Ideco dis-
played a section of its "Tall Tower"
at the NARTB Chicago conven-
tion.
FORD FOUNDATION
Income Above Expenditures
FORD FOUNDATION'S income
outstripped its grants and expendi-
tures by $8,135,504 in 1951 and the
fund's balance at the end of the
year stood at $502,587,957, accord-
ing to the annual financial state-
ment released last Friday.
Income consisted of $30,909,798
in dividends, $1,012,749 in interest,
and $39,243 from "other" sources,
for a total of $31,961,790. Grants
approved during the year totaled
$22,286,214, while expenditures for
furniture, equipment, leasehold im-
provements, and general operations
amounted to $1,540,072 for a total
of $23,826,286 in grants and expen-
ditures. This $8,135,504 excess of
income over grants and expendi-
tures, coupled with $1,774,198 de-
rived through the sale of certain
real estate and personal property,
left the fund balance at the end of
1951 $9,909,702 ahead of the $492,-
678,255 balance at the end of 1950.
Grants approved during the year
included $1.2 million to the Fund
for Adult Education for establish-
ment of the TV-Radio Workshop,
plus $3.6 million to the Fund for
other adult education projects; $50,-
000 to the Advertising Council for
a restatement of the principles of
American Society"; $150,000 to the
National Committee for a Free
Europe Inc. "to support humanita-
rian activities in Germany," and
$35,000 to World Wide Broadcast-
ing Foundation Inc. "to support
shortwave international broad-
casts."
CBS-TV CLINIC
Agenda Taking Shape
GLENN MARSHALL Jr., general
manager of WMBR-TV Jackson-
ville, Fla., will discuss TV station
operation at CBS-TV's clinic in
New York May 1-2 [B«T, April
21], network officials announced
last week.
Mr. Marshall also will take part
in a panel of station managers,
CBS-TV executives, and other in-
dustry leaders who will answer
questions from the 500 or more rep-
resentatives of CBS Radio and CBS-
TV affiliates expected to attend
the sessions. Other panel members,
it was announced, will include
George B. Storer, president, Fort
Industry Co.; D. Lennox Murdoch,
manager, KSL-TV Salt Lake City,
and Clyde W. Rembert, general
manager, KRLD-TV Dallas.
NAM TV Shorts
AFTER 79 weeks, National Assn.
of Manufacturers weekly TV short
series, Industry on Parade, has
been pronounced a success, accord-
ing to an article in Business Week
magazine's April 19 issue. The
"non-propaganda" 13-minute series
of two to four minute shorts de-
picts American industry in newsreel
style and is offered free to TV sta-
tions by NAM, which says 55 sta-
tions have accepted the series.
The tube with the
"built-in cash register
This high-power triode liter-
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your pocket all its life.
The secret: Its thoriated-
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addition, you may obtain even
condition.) handsome bonus, indeed,
modulator and the power amplifier.
For tube service in «r hurry, call
your local RCA Tube Distnbutor
RADIO CORPORATION of AMERICA
ELECTRON TUBES HARRISON, N.J.
BROADCASTING • Telecasting
April 28, 1952 • Page 77
Film Report
( Continued from page 76)
filmed both in New York and Holly-
wood. Producer-director Arthur
Dreifuss will use semi-documen-
tary technique with Frank Gallop
narrating.
Tying in with this Rocky Jones,
Space Ranger is Space Ranger
Enterprises, headed by Jack Danov,
with 25 licensees contracted for
delivery of various articles of
wearing apparel. Mr. Danov will
be in New York for Boys' Apparel
Show, May 4, for screenings of
films and display of merchandise.
Herman Hack, announces that
Scripture Films, which he heads,
is now releasing a series of three
Frontier Parson films for televi-
sion. Films are titled "Humble
Heart", "Reads the Bible" and
"God's Animals"; they are avail-
able in either black and white or
color. Mr. Hack, who is producer
and stars in the series, asserts that
each story has been selected so
that there are no scenes which
might tend to shock children. Films
have 26-minute running time.
Sales . . .
Four-market sponsorships of Dou-
ble Play With Durocher and Day,
film program distributed by United
Television Productions, were sched-
uled by Aaron Beckwith, UTP
sales director, who announced that
Harts' Sales Corp., manufacturers
of auto polish, had added Dallas
and Houston to their earlier con-
tracts for Phoenix and San An-
tonio. Deal brings total markets
for the series to 20, Mr. Beckwith
said, with negotiations also under
way for sales in New York and Chi-
cago. Same program was bought
by McCann-Erickson for Fehr
Brewing Co., Indianapolis, to start
May 1 on WFBM, same city.
Peerless Television Productions,
New York, added three stations last
week to those carrying its group of
26 feature films, bringing to 16 the
total of markets now served. New
subscribers include WDTV (TV)
Pittsburgh, WFAA-TV Dallas,
WMAR-TV Baltimore.
and
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CBS-TV's new film series, Files
of Jeffrey Jones, has been bought
by Felber Biscuit Co., Columbus,
Ohio, through Harry M. Miller Inc.,
that city, for distribution in two
markets: WLWC (TV) Columbus,
effective immediately, and WHAS-
TV Louisville, beginning May 1.
Series also has been sold to House-
hold Finance Corp., Chicago,
through Needham, Louis & Brorby,
same city, for placement on WBKB
(TV) Chicago, time and date to be
announced later, bringing total
sales to six.
* * *
Alexander Film Co., Colorado
Springs, announces the recent TV
commercial productions for the fol-
lowing organizations:
Adolph Coors Co., Golden, Col.,
one 20-second film through Mac-
Gruder-Bakewell-Kostka Inc., fea-
turing Coors Beer. Frigidaire Divi-
sion, General Motors Corp., Dayton,
Ohio, eight 20-second, eight 26-sec-
ond, eight 60-second, and eight 90-
second films through Foote, Cone &
Belding. The Gruen Watch Co., Cin-
cinnati, two 60-second films through
McCann-Erickson Inc. Continental
Airlines, two 60-second and one
20-second films through Galen E.
Broyles Co., Denver. The Borden
Company, Houston, Tex., three 20-
second films through Tracy-Locke
Co. James Manufacturing Co., In-
dependence, Kan., two 26-second,
two 46-second, and one 13-second
films through Galen E. Broyles Co.
Coron, Inc., Danville, 111., one 60-
second film. Merchant's Biscuit Co.,
Omaha, Neb., four 20-second and
one 10-second films through Allen
& Reynolds. C. J. Hug Co., one 20-
second film featuring Imperial
Clocks.
TELENEWS EXPANSION
Set at L. A., Chicago
TELENEWS Productions Inc.,
New York, last week announced
expansion of its Los Angeles and
Chicago bureaus- "to meet the grow-
ing demands of . . . TV newsreel
operations."
Telenews General Manager
Charles Burris said increase in TV
newsreel activity has placed "a
heavier load on all Telenews-INS
bureaus around the world."
Staff camermen Fred Dieterich
anl Bob Hess of the New York
offices have been transferred to
West Coast and middlewest bu-
reaus, respectively, in line with the
expansion policy.
'Passing Interest1
FCC CHAIRMAN Paul A.
Walker received minute-long
standing ovations before and
after his luncheon address to
National Assn. of Educational
Broadcasters in Columbus
April 18. He also drew a
chuckle from IERT audience
when he cited a $9 million
bequest willed to Ohio State
U. by an alumnus. "I will
not identify this educational
institution," he said, "beyond
noting it is a leading state
university which has ex-
pressed more than a passing
interest in noncommercial
educational television — and
that it is located in the capi-
tal city of an up-and-coming
mid-western state." OSU's
"more than passing interest"
was, of course, in a VHF
channel on which it was re-
jected.
UTP ELECTIONS
Blink, King Re-Named
MILTON M. BLINK, executive di-
rector of United Television Pro-
grams, has been named executive
vice president.
Gerald King was re-elected presi-
dent of the film distributing com-
pany and will continue to head the
Hollywood offices. Mr. Blink is in
charge of Chicago headquarters,
while the New York offices are
managed by Aaron Beckwith, di-
rector of sales.
UTP was founded in January
1951 by Messrs. King and Blink,
president and vice president, re-
spectively, of Standard Radio
Transcriptions, parent organiza-
tion for UTP. The subsidiary dis-
tributing company handles film
programs exclusively for Bing
Crosby Enterprises, Marion Par-
sonnet Studios, Walter Schwim-
mer Productions, Gross-Krasne
and Kling-United Studios.
Rorabaugh Adds Six
SIX more advertising agencies
have begun reporting their monthly
spot radio schedules to the Rora-
baugh Report on Spot Radio Ad-
vertising, the research firm an-
nounced last week. Agencies are:
Bo Bernstein & Co., Providence;
Farquhar & Co., Utica, N. Y.;
Gregory & House, Cleveland; Hen-
derson Adv. Agency, Greenville,
S. C; Moser & Cotins, Utica, and
Stockton - West - Burkhart, Cin-
cinnati.
f ANGERIONE
EMPIRE BROADCASTING
SYNC-SOUND
BEST FOR'TV FILMS
CORPORATION
480 Lexington Avenue,
RANGERTONE
k ><■ USED BY
New York, New York
73 WINTHROP ST.
f-- >-
NEWARK 4, N. J.
THEATRE TV
Johnston Gives Views
PROSPECTIVE "marriage" of
television and movies promises the
birth of "a new and prosperous age
for the motion picture industry,"
Eric A. Johnston, president of the
Motion Picture Assn. of America,
predicted April 15 at a Los Angeles
Chamber of Commerce banquet
celebrating the 50th anniversary of
the first American motion picture
theatre.
Scoffing at opinions that home
television and movies "can thrive
only at the expense of each other," t
Mr. Johnston declared that large
audience theatre television "opens,
a broad new avenue of opportunity
for the motion picture industry."
Terming large audience televi-
sion a "sleeping giant" today, he
predicted it is destined to be a
major factor in the operation of
every motion picture theatre to-
morrow. Enlarging on his predic-
tion, Mr. Johnston explained that
his industry has asked FCC to
allot frequencies for operation of
theatre television. Hearing on the
petition begins in the fall.
If the frequencies are allotted,
Mr. Johnston said, "far-sighted
men in our industry see in this
marriage of motion pictures and
electronics the birth of a new era
in the world of entertainment."
HILL TELECASTS
Favored in Veteran Survey
OVERWHELMING vote among the
membership of the American Vet-
erans of World War II favors tele-
casting sessions of Congress on
either a selective or general basis.
According to a poll taken of
AMVETS members, 79% balloted
for telecasting of Congress and
committee meetings when neces-
sary. Only 15% voted against the
proposal and 6% had no opinion.
Majority of those in favor said
they wanted to be sure Uncle Sam
would not have to foot the bill for
congressional TV.
Results were noted April 21 in
the Congressional Record by Rep.
Jacob K. Javits (R-N.Y.).
XHTV (TV) to CBS-TV
CBS Television last week announced
signing of XHTV (TV) Mexico City
as its 63d network affiliate. Owned
by Television de Mexico, S. A. with
Romulo O'Farril Jr. as president
and Monte Kleban as general man-
ager, XHTV operates on Channel 4.
Service will be by television record-
BASEBALL
SOUND EFFECT
5 D/F SPEEDY-Q DISC
COVER ALL REQUIREMENTS
»10.or$2.eo.
Order CO J>. Today While Supply Lattt
Charles Michelson, Inc.
WRITE FOR DETAILS AND RATES
EMPLOYERS REINSURANCE
CORPORATION
Insurance Exchange — Kansas City. Mo
Page 78 • April 28, 1952
BROADCASTING • Telecasting
CONTEMPT TRIAL
Is Set for D. C. May 20
TRIAL date has been set for May
20 in the Senate contempt case of
Clevelanders Morris Kleinman and
Louis Rothkopf , it was learned last
Week. The trial will be held in
District Court, Washington, D. C.
! The men are alleged king-pins
in the gambling world who refused
to testify at the Kefauver Crime
Committee hearing last year. They
2ited sound recording and news-
reel cameras, and TV cameras as
Well, in their refusal.
Messrs. Rothkopf and Kleinman
were indicted by a Washington
Sjrand jury last month [B*T, March
17]. They are expected to bring
up the media question in their de-
fense argument.
■ If the judge, as yet unassigned
bo the case, should rule on the
media aspect, Assistant U. S. At-
orney William Hitz, who is handling
the case for the government, feels
it may be a "complete test" of radio
and newsreel presence at Congres-
sional investigating committee
hearings. At the same time, it
should serve as a "partial" test for
TV.
The Kefauver committee was a
Senate unit. As such, it had no
relationship to the House where an
overall ban has been placed on
radio-TV coverage of committee
hearings.
However, any ruling which
touches on the right of broadcast
media to be present during an in-
vestigating committee's hearing
may be cited as a precedent and
probably would affect all Congres-
sional procedure.
$30 UHF Adapter
UHF adapter for less than $30
which the set owner can install
was announced last week by Har-
vey L. Pokrass, president of Tele
King Corp., who said the device
will be in mass production by fall.
Shaped like a midget radio, the
adapter can be plugged in and the
antenna connected to the antenna
terminals and the receiver to the
receiver terminals. It will receive
all UHF channels, he said.
A
menca is
SOU)
«ABC
U.S. SHOWS GO SOUTH OF BORDER
New Sub-Title Process to Aid Mexican TV
MEXICAN audiences promise to
be a new source of income to help
reduce high programming costs of
U.S. commercial TV shows with
the development of an inexpensive
method of super-imposing Spanish
sub-titles on English language
video shows.
After six months of experiments
and negotiations, a mechanical
method has been developed which
is said to cost less than 10% of
usual film sub-titling process and
contracts with U.S. networks have
been drawn by Romulo O'Farril Jr.,
operator of XHTV (TV) Mexico
City and XELD-TV Matamoros, ac-
cording to Monte Kleban, head of
the O'Farril international interests,
who helped Mr. O'Farril in develop-
ing the new process.
Mr. Kleban said the program to
be used will advertise products
sold both north and south of the
border. Since 70% of U.S. net-
work TV users sell products in
Latin American markets, they are
expected to open up a huge poten-
tial field for sponsors.
Foreign branches of U.S. manu-
facturers who have ordered these
programs for broadcast in Mexico
represent drug, automotive, acces-
sory and appliance accounts and
practically every category of ad-
vertiser, according to Mr. Kleban.
Mr. O'Farril Jr., who with his
father holds 18 licenses for stations
in Mexico, predicted an eventual
AIR CONDITIONING
TV Thaw Should Aid Sales
TV THAW is expected to re-open
a broad field where air conditioning
is a must, according to Lawrence
K. Macrow, director of application
engineering for Carrier Corp., Syra-
cuse, N. Y.
An overriding problem in video
studios is heat, Mr. Macrow ex-
plained. Carrier Corp., he added,
has made a special study of TV
studio problems and has distributed
information to its sales offices so
that dealers could provide expert
assistance.
RICHMOND?
INDIANA IS
SOU)
Represented by ROBERT MEEKER ASSOCIATES, INC.
network in Mexico which will re-
ceive U.S. TV programs and trans-
pose them at one central point. He
added, "There is no reason why
we should not be feeding these pro-
grams throughout Central and
ScJuth America." He said he be-
lieved "many programs which we
originate here will be of interest
to U.S. audiences."
Mr. Kleban said branches of U.S.
advertising agencies who have
seen the shows in Mexico City
demonstrations endorse the use of
the transposition programming and
feel it not only will supplement
present U.S. shows financially, but
will co-ordinate advertising on an
international plane.
PRESSURE GROUPS
Working on TV — Rice
TELEVISION, "probably the most
important medium for dissemina-
tion of ideas, theories and infor-
mation," is being weakened by
pressure groups acting as censors
and by the industry itself with its
TV code. This was charged by
playwright Elmer Rice in a Chi-
cago address April 15 to represen-
tatives of agencies, stations, net-
works and packaging firms.
He said the argument that vol-
untary regulation is needed to avoid
government regulation is "nonsen-
sical." There are no such restric-
tions on content imposed by news-
papers and magazines, he said, re-
ferring to the success of certain
pressure groups in controlling pro-
gram content and performers indi-
rectly by boycott. He asked "what
would happen to the free press if
paper printed nothing that was of-
fensive to anyone? If everything
in them was suited, ... to chil-
dren?"
PRICE PROTECTION
Given by DuMont, Emerson
PRICE protection policies, insuring
dealers and distributors against
depreciation in value of their radio-
TV set inventories, have been an-
nounced by Allen B. DuMont Labs
and Emerson Radio and Phono-
graph Corp. The policies cover
varying periods for each firm.
Distributors are guaranteed for
a 12-week period — from April 21
through July 13 — by DuMont's re-
ceiver sales division, Walter L.
Stickel, national sales manager, an-
nounced. Guarantee insures them
against any reductions which may
be made by DuMont in prices below
the published price schedule. Dis-
tributors will receive a merchandise
credit equal to the excess they paid
over reduced prices if they also
extend the same figure to dealers.
Under a similar policy, announced
by Benjamin Abrams, Emerson
president, distributors are author-
ized to give dealers a guarantee
against depreciation of Emerson
inventories from now until Oct. 1.
tt'
\
7f\
and
Advertisers
Believe in
STANDARD
The Register
Contains
• The Advertiser,
• Products With
Trade Names
• Corporate
Saies Manag*
Printing Buye
Agency
Advertising
Media Used
Advertising
Appropriatio
Character,
BROADCASTING • Telecasting
WHEN time counts —
and you want to
know the brand name of a
product — what company
makes it — the names of
the officers (especially the
Advertising Manager, the
Advertising Agency) —
where they advertise and
how much they spend —
you'll realize why the
STANDARD ADVER-
TISING REGISTER be-
longs on your desk.
Better get the facts. Just
drop us a line on your company letterhead and
we'll do the rest.
THE AGENCY LIST
Standard source of information
about 3,000 U.S. and Canadian ad-
vertising agencies with data on
their recognition, personnel, and
over 30,000 clients. Issued three
times a year - the AGENCY LIST
is part of STANDARD'S complete
ffPP Write for colored
' ' CC illustrated booklet
giving full information about the
STANDARD ADVERTISING REG-
ISTER and Supplementary Ser-
vices. It's yours for the asking.
NATIONAL REGISTER PUBLISHING CO., INC.
ilfflllllHIMIIIIIIllfl
April 28, 1952 • Page 79
PROOF/
POSITIVE
THAT
K-NUZ
BRINGS
RESULTS
Kronberger
Jewelers
Speaks Out
for K-NUZ
Pulling Power .
Here is a letter K-NUZ re-
ceived from F. G. Kronberger,
owner of F. G. Kronberger Jew-
elry Store:
Gentlemen:
It is only now that I get around
to commenting on the service
which your station rendered re-
cently during my sale.
I am very pleased with the way
your station pulled in the custom-
ers. Since I had never before used
radio as a means of advertising,
I was a little apprehensive. But
as it turned out, that was the
most productive advertising money
I ever spent.
If, in the future, I should re-
enter the retail field again, radio
would be the first thought in my
mind for advertising purposes.
Thanks for a job well done!
Yours sincerely,
F. G. Kronberger
Available: "DINNER DATE"
with Paul Berlin 5:30 to 5:45
PM — Monday through Friday
3.1 HOOPER TIED FOR NO. 1
IN MARKET
Call FORJOE, National Repre-
sentative or DAVE MORRIS,
General Manager at
KEysrone 2581
TWX-HO 414
HOUSTON'S LEADING INDEPENDENT
Our Respects to
( Continued from page 50)
a local institution as its AM oper-
ation.
During his six years in Charles-
ton, Mr. Gelder's civic activities
have put him on the board of direc-
tors of the Red Cross, the Charles-
ton Symphony Orchestra, Commu-
nity Theatre, Community Chest
and Family Service.
Two years ago he was campaign
chairman for the Community Chest.
His enthusiasm plus his every pos-
sible use of radio publicity, put the
campaign over its goal there for
the first time in local history.
He currently is president of the
West Virginia State Broadcasters
Assn., a member of the Charleston
Rotary Club and the public affairs
committee of the Chamber of Com-
merce and is chairman of the com-
munications division, of the West
Virginia Civil Defense Organiza-
tion.
Mr. Gelder was born Jan. 9, 1919,
attended grade school in Grand
Rapids, Mich., junior and senior
high school in Marion, Ind., and
got his university training at Ann
Arbor.
In 1941, Mr. Gelder married the
former Elizabeth Stairs of Beck-
ley, W. Va. They have two chil-
dren, Carolyn, 7, and Tommy, 3.
Whenever there are a few hours
away from station and civic activi-
ties, his family, golfing and fishing
take over.
In golf, his technical ability has
not quite overtaken his buoyant
enthusiasm with the result that
his scores are erratic.
In fishing, friends say he is much
more consistent — he seldom catches
anything.
At WCHS, staff members believe
Mr. Gelder is "perhaps" the only
radio station vice president in the
United States with a trotting horse
named for him.
Lewis C. Tierney, president of
Tierney Co., licensee of WCHS,
owns a horse breeding farm. He
needed a name for a colt which
was to be entered in the Futurities.
He came up with the name — "Jack
Gelder."
Friends say if the colt moves as
fast in the trotting races as Mr.
Gelder has in the radio industry,
put your money on him.
Ayers Forms Firm
JAMES S. AYERS, general man-
ager of WAKE Greenville, S. C,
announced last week that he will
open a representation firm to serve
southeastern radio and television
stations starting June 1. The firm,
James S. Ayers Co., will have head-
quarters at 77 W. Paces Ferry Rd.,
Atlanta, and will cover Virginia,
North Carolina, Tennessee, Mis-
sissippi, Louisiana, Alabama,
Georgia, Florida and South Caro-
lina. Mr. Ayers has resigned the
WAKE general managership effec-
tive May 1.
allied arts
FRANK S. BORST, vice president
of A. C. Nielsen Co., to Industrial
Surveys Co., Chicago, as vice
president in sales and client service
department.
SAM KAPLAN, vice president-con-
troller of Zenith Radio Corp., Chi-
cago, elected to serve also as treas-
urer.
STANLEY R. ANDREWS elected vice
president in charge
of production fa-
cilities, Standard
Coil Products Co.,
Chicago.
M A T H E W F.
BARNES appoint-
ed regional sales
manager for Zenith
Radio Corp., in
Southwest with
headquarters in
Dallas, Tex. Mr. Andrews
EDWARD GE-
NOCK, associate editor of Para-
mount News, named editor-in-chief
of Telenews Productions.
DOUGLAS J. SULLIVAN appointed
manager of employe and plant com-
munity relations for General Electric
Co.'s tube department, Schenectady,
N. Y.
JOHN FENSTER, spot sales staff,
ABC-TV New York, to Reeves Sound
Studios, that city, in sales capacity.
VICTOR ELECTRIC PRODUCTS Inc.,
Chicago, appoints Al Middleman,
N. Y., as national sales representa-
tive.
A. H. JACKSON, assistant manager
of tower depart-
ment, Blaw-Knox
Co., Pittsburgh,
Pa., appointed
manager succeed-
ing E. J. STAU-
BITZ who- has re-
tired.
KENNETH C. De
WALT, manager,
General Electric
Co. Cathode Ray
Mr. Jackson Tube Dept., named
department's man-
ager of engineering with headquarters
in Schenectady, N. Y., succeeded by
his assistant, ROBERT E. LEE.
PAUL SMALL and FELIX FERRY,
Beverly Hills talent agents, have
severed partnership and will resume
independent firms of PAUL SMALL
ARTISTS Ltd., Beverly Hills, and
FERRY & PICKMAN, Hollywood.
GEORGE G. SCOTT, formerly assist-
ant sales manager of Federal Tele-
phone & Radio Corp., to television
transmitter division of Allen B. Du-
Mont Labs as regional sales repre-
sentative in New York state and New
England territory. CHARLES E.
BELL, TV director, WBTV (TV)
Charlotte, N. C, named regional sales
representative in eastern and south-
eastern territory. WILLIAM C.
COTHRON joins DuMont as sales en-
gineer with headquarters in Clifton,
N. J.
JACK PURCELL, manager of Capita
Airlines' news bureau, to Hill &
Knowlton Inc., Washington (publi
relations counsel), to serve as pres
and radio-TV head for Aircraft In
dustries Assn. of America Inc.
£%ui pment •
CONRAC Inc., Glendora, Calif., an
nounces development of new low cost
utility monitor designated CAlfj
which can be used for general pur
pose monitor in TV studios. Picture
presented is 9" x 12" on 16GP4 kine
scope.
RADIO CITY PRODUCTS Co., N. Y.
announces production of TV-AM
signal generator, Model 740, which
gives performance of several com-
bined instruments and provides for
alignment of front ends, I F's, hori
zontal and vertical linearity, picture
size, picture position, focus coil and
ion trap.
WORKSHOP Assoc., Needham
Heights, Mass., announces manufac
ture of new station transmitting
antenna for UHF-TV featuring use of
standard structural members. An
tenna is high gain model that can be
stacked into several bays for greater
gain and is made of aluminum assur
ing minimum weight.
EL-TRONIC Inc., Phila., announces
production of laboratory precision
oscilloscope combining flexibility and
accuracy which features vertical
amplifier of 5 mc bandwidth with 4 in.
of vertical deflection without over-
load. Unit has sweep oscillator vari-
able from 10 cycles to 150 kc.
RYTEL ELECTRONICS Mfg. Co.,
Inglewood, Calif., announces manu-
facture of cathode tube reactivator
which restores most low emission TV
tubes up to 80% of original brilliance
and adds 50% to tube life.
"Technical • • •
CARLTON BROWN, supervisor of FM
transmitting operations, WDRC Hart-
ford, Conn., named supervisor of AM
operations in addition to present
duties.
J. LAWRENCE MARSHALL, CBC en-
gineering department, Montreal, pro-
moted to acting assistant transmission
and development engineer.
WDUZ
GREEN BAY, WIS.
BUTTERNUT COFFEE
(BUCHANAN - THOMAS)
NEWS SIX MORNINGS A
WEEK WILl SOON START
SIXTH YEAR.
BEN A. LAIRD, PRES
CALL JOHN E. PEARSON CO.
Page 80 • April 28, 1952
BROADCASTING • Telecasting
First or Second in
Quarter Hours
Between 6 a.m. and 7p.ni.
NATIONAL NIELSEN RATINGS*
TOP RADIO PROGRAMS
(Total U. S. Area, Including Small-Town,
Farm and Urban Homes — and including Tele-
phone and Non-Telephone Homes)
PROGRAMMING
* Current
Program
Lux Radio Theatre (CBS)
Jack Benny (CBS)
Amos 'n' Andy (CBS)
People Are Funny (CBS)
Current
Rating
Homes
%
14.3
13.2
12.9
12.6
12.1
Arthur Godfrey's Talent Scouts
(CBS)
6 Charlie McCarthy (CBS)
7 Fibber Mc Gee and Molly (NBC) 11.4
8 Suspense (CBS) 10.5
9 Bob Hawk (CBS) 10.1
10 Our Miss Brooks (CBS) 9.8
(*) Homes reached during all or any part of
the program, except for homes listening only
1 to 5 minutes.
Copyright 1952 by A. C. Nielsen Co.
i IERT MEMBERSHIP
Life Certificates Granted
j LIFE memberships in IERT for
™f FCC Chairman Paul A. Walker,
Jj Comr. Frieda Hennock and Judith
■ ■ Waller, NBC Central Div., were
announced at the annual dinner
- banquet of the Institute for Edu-
. cation by Radio-Television April 19.
5 ; Chairman Walker was cited as a
I "long-time friend of the co-founder
■ of the Institute (W. W. Charters) ,"
; for his stand "for highest ideals of
i public service," and his consistent
support of education. Comr. Hen-
nock was described as the "out-
standing exponent of educational
: television ... a fighter and a zeal-
j ous advocate."
Miss Waller was lauded as an
"outstanding citizen, broadcaster
and educator"; for her dedication
I to "the ideals of better broadcast-
j ing" and devotion to educator, and
II her "wise guidance" to IERT
through its 22 years. Miss Waller
is director of education for NBC in
Chicago.
Certificates of lifetime member-
ship in IERT will be presented to
, the FCC Chairman and Commis-
! sioner in Washington, since both
were not present for the dinner.
EXPANDED news coverage has been
announced at WFIN Findlay, Ohio,
with addition April 14 of Associated
Press radio wire.
Audience Promotion
Tops IERT Meet
BUILDING and holding audiences from the viewpoint of the agency
timebuyer and station manager highlighted a weekend session of the 22d
annual Institute for Education by Radio-Television at Columbus April
19. Attendance reached 1,000 for the four day conference.
Morris S. Novik, public service *
radio consultant and former direc-
tor of the Municipal Broadcasting
System (WNYC New York), told
members that educational and com-
mercial independent stations "must
find the neglected audience" in
their community and stress spe-
cialized programming. Such opera-
tion, he said, attracts steady listen-
ers and can operate "with the least
fear of television."
In a talk prepared by Elizabeth
Black, media director, Joseph Katz
Co., New York, it was explained
that while audience ratings are an
"important tool," the character of
the audience "is often a weightier
factor." She compared network
broadcasting to magazine circula-
tion and spot radio to local news-
papers, noting the flexibility of the
spot broadcasting.
Woz-k of U. S. government agen-
cies and national organizations also
drew discussion in the waning ses-
sions, as did international broad-
casting and organized listener-
groups. A number of radio-TV
workshops also were held.
In addition to a speech on inter-
national broadcasting by Comr. E.
M. Webster [B«T, April 21], Gil-
more Nunn, president of WLAP
Lexington, Ky., reviewed work of
the Inter-American Assn. of Broad-
casters, of which he is a member,
in preserving principles of free
radio. Other talks were given by
Leo Lowenthal, State Dept. Office
of International Broadcasting, on
program evaluations overseas for
the Voice of America, and by Pierre
Crenesse, director, French Broad-
casting System.
Robert K. Richards, NARTB
public affairs director, presided
over a panel qn broadcasting by
national organizations April 19,
with stress on public service fare.
Jerome Reeves, program director,
WBNS (TV) Columbus, was a
panelist.
Role played by agriculture in
FAMILY
WIBW has been a farm station for
almost a quarter - century. We sell
Kansas and adjoining states because
we've served them well. We're one of
the family.
broadcasting commanded attention
of delegates in separate radio-TV
meetings, with Paul Visser, NBC
Chicago; Richard Cech, Iowa State
College; and Mai Hansen, WOW-TV
Omaha, exploring various topics.
Maynard Speece, U. S. Dept. of
Agriculture TV specialist, repre-
sented the government.
Mr. Cech described a program
series he claims as the largest
single "teaching - by - television"
project ever attempted by one sta-
tion (WOI-TV Ames). Preliminary
reports indicate an audience of
20,000 women who enrolled for cer-
tain courses. Mr. Speece reviewed
USDA video developments. Tele-
vision also was suggested in an-
other panel as a means of relieving
the teacher shortage.
Various educational subjects, in-
cluding public relations, educa-
tion through commercial radio out-
lets, TV techniques, and profes-
sional training, also were reviewed
in the closing days of the institute.
Sunday panels touched on school
broadcasting, health and adult edu-
cation, religious programming, re-
ligious broadcasting and govern-
ment agency activities.
Presiding at closing government
panel on educational programs was
John Meagher, acting chief, Radio-
TV-Visual Media, Dept. of State.
Panelists included Kenneth M.
Gapen, assistant director of Infor-
mation for radio-TV, Dept. of Agri-
culture, and Lt. Comdr. Herman A.
Spindt, chief, Armed Forces Radio
Information Section, who reviewed
Army Dept. activities.
Comr. Webster also addressed a
luncheon session of the Assn. for
Education by Radio-Television on
Saturday.
Air Walker Forum
WHEN FCC Chairman Paul A.
Walker appeared as guest of the
New York Times' Youth Forum in
Columbus April 18, the entire pro-
ceeding was recorded by the Lib-
erty network for broadcast at a
later date. Forum was held in
connection with the Institute for
Education by Radio - Television
meeting. Chairman Walker ap-
peared at Columbus' Central High
School Auditorium after an ad-
dress at the National Assn. of Edu-
cational Broadcasters' luncheon
session.
FIRST Ontario program clinic of BMI
Canada Ltd., will be held at King
Edward Hotel, Toronto, May 16
under the chairmanship of Murray
Brown, president of Central Canada
Broadcasters Assn. and manager of
CFPL London.
WFBR "HOME-GROWN"
SHOWS OUTSTANDING
IN AUDIENCE AND
RESPONSE!
Looking for a place to put
your minute spots in Balti-
more? Pick the WFBR
' ' home-growns' ' — outstand-
ing participation shows! For
instance:
Completely outclasses its
field — No . 1 show of its kind !
MELODY BALLROOM
Top-rated disc jockey show
in Baltimore!
NELSON BAKER SHOW
1st in its time period!
EVERY WOMAN'S HOUR
Top-rated 30 -minute
woman's show!
SHOPPIN'FUN
Top locally produced show
in its period !
MORNING IN MARYLAND
Misses being tops for 3-hour
period by a fraction!
Buy where the top shows
are — buy on . . .
*Jan.-Feb. 1952
Pulse Report
ABC NETWORK
5000 WATTS IN BALTIMORE, MD.
WIBW T-EVTO PE3K A
BROADCASTING • Telecasting
April 28, 1952 • Page 81
FINAL
TELEVISION
ALLOCATIONS
REPORT
EXTRA COPIES
AVAILABLE
NOW
AT $3.00
EACH
This is the complete re-
port— 196 printed pages —
just as the FCC released
it, Monday, April 14, 1952.
This volume shows the
complete city-by-city
breakdowns for all 2,053
proposed stations in 1,291
communities. There are
sections on antenna
heights, educational res-
ervations, power, proce-
dures, Hennock's and
Jones' opinions, zoning
and mileage separation.
You'll want library cop-
ies, home copies, tear
copies and working cop-
ies. Please use the coupon
below and order today.
Limited Supply.
Broadcasting • Telecasting
870 NATIONAL PRESS BLDG.
WASHINGTON 4, D. C.
Please send copies of
the Final Television Allocations
Report at $3.00 each.
□ M/O, check □ please bill
STREET
CITY ZONE STATE
Page 82 • April 28, 1952
programs proill0|jon
premiums
NEWSPAPER'S name and good-
will are being promoted via
the TV screen in Salt Lake City.
The Tribune-Telegram is using
facilities of KDYL-TV, both located
there, for Inquiring Editor pro-
gram. Format is informative and
entertaining quiz show. Two teams
compete to answer questions on
current news. Quizmaster is Herb
F. Kretchman, editor of the paper.
COLLEGE SCHOLARSHIPS
CONTEST for three college schol-
arships is being conducted by
WIDE Biddeford, Me., in coopera-
tion with Nasson College, Spring-
vale. Contestants submit letters
stating reasons they wish to attend
college. Semi-finalists will be inter-
viewed by faculty members at the
school and three winners will be
selected from the group.
WHHH AIRS DOCUMENTARY
ORIGINAL narrative documentary
was presented by WHHH Warren,
Ohio, last week in celebration of
city's 153rd anniversary. The City
Named for Moses, which ran for
fifty minutes, related the history
of the city through recreations of
everyday shows heard on the sta-
tion projected into the past. Every
member of the staff took part in
the production.
BOWLING TOURNAMENT
FOR third consecutive year,
WNAX Yankton-Sioux City, S. D.,
has sponsored what station reports
is largest sports event ever con-
ducted by an American radio out-
let—the WNAX 5-state bowling
tournament in which 7,791 midwest
bowlers competed this year. More
than $25,000 in cash, $5,000 in
merchandise and 36 trophies were
awarded district and final bowlers.
PALATABLE PROMOTION
STORY of WIBW Topeka, Kan.,
which is "well seasoned in effective
Kansas selling" is illustrated in
promotion piece sent out by the
station. Set of salt and pepper
shakers accompanies the folder
which points "your way to more
palatable sales results" in the sta-
tion's market.
TV CLUB ORGANIZED
CLUB devoted to teaching respect
for law and order has been or-
ganized for young viewers in Mil-
waukee centering around Foreman
Tom B-Square Ranch on WTMJ-
TV Milwaukee. Membership cards
and buttons are being sent to chil-
dren who write in and pledge to
club's set of rules which are "Be
Happy, Be Healthy, Be Friendly,
Be Fair, Be Helpful, Be Handy, Be
Trusty and Be Square."
YEAR-ROUND MARKET
"SELL the most where the most
is sold" is theme of folder re-
leased by KNX Los Angeles pro-
moting its coverage area as an all-
year-round good buy. Accent is
placed on selling "the happy-go-
wealthy" Southern California mar-
ket in the summertime. Station
reassures reader that summer or
winter radio — especially KNX — at-
tracts same big audience.
AVERAGE CITIZEN ON TV
QUARTER-hour weekly, Camera
on You, has begun at KING-TV
Seattle. Filmed show features the
average citizen rather than known
personalities. Five or six items
are covered each week. Program
produced by American Adv., Seat-
tle, is sponsored by Olympic Engi-
neering, Automatic Wash, both
Seattle, and Veloz and Yolanda
dancing studios of Seattle, Takoma
and Bremerton.
EDUCATIONAL PROGRAMS
NEGOTIATIONS have been com-
pleted between WJIM-TV Lansing,
Mich., and U. of Michigan for tele-
cast of hour long educational Series
every Sunday. Station is already
carrying March Through Time,
Saturday show produced in coop-
eration with Wayne U. Station re-
ports audience response to educa-
tional programming has been
gratifying as is evidenced by scores
of congratulatory letters received
at WJIM
NEWSPAPER PROMOTION
SPECIAL promotion plans have
been devised by WLIB New York
for Sachs Quality stores since lat-
ter purchased Up Town Coffee
Club, part of station's program-
ming for the Negro market. All
shows will originate on alternate
basis from two of Sachs' stores in
the Harlem area. WLIB has made
its air personalities available for
stores' ads in The Amsterdam News
explaining why each performer en-
joys shopping at Sachs.
CAR RADIO PROMOTION
PROMOTION piece highlighting
radio dial and spot occupied on it
by WFIN Findlay, Ohio, has been
mailed to 250 new car dealers in
station's coverage area. Copy
suggests dealers set a push button
on all car radios for WFIN re-
ception, the "1330 spot where good
programs are."
STAR STATION BREAKS
STATION breaks aired each hour
at KLAC Hollywood are being done
these days by motion picture per-
sonalities. Station reciprocates by
mentioning star's latest movie. In-
cluded in the group are Linda Dar-
nell, Cary Grant, Frankie Laine,
Bob Crosby and the Andrew Sis-
ters.
WIP USES TRAILERS
ARRANGEMENTS have beei
made by WIP Philadelphia with 1!
motion picture theatres to sho-v
animated as well as live subject:
promoting station's new line-up oJ
programs. Approximately 25C|
showings of the trailers which art
scored with music are seen each
week. Station will feature one
program per week on trailers.
•— •— •
WMAL-TV'S 'MODEL SHOW'
SIX aspirant high school models
will appear with professional mani-
kins in the Washington, D. C. are£
on new show, Meet the Models
aired weekly by WMAL-TV in that
city. Panel of five models and a
male guest will be featured on each
telecast with Marjabelle Young as'
moderator. High school girl select
ed to appear on the show will re-
ceive a modeling course and "a
promise of a 'helping hand' from
the 'old hands' in the field in Wash-
ington."
QUEEN'S VISIT
BLANKET coverage was given
Queen Juliana of the Netherlands'
visit to western Michigan by
WOOD-AM-TV Grand Rapids. City
is the center of nation's largest
concentration of people of Dutch
descent. On the occasion of her
visit, the TV outlet originated first
live outdoor remote telecast in the
area covering the parade of the
Queen's entourage through the city
and her speech to the crowd who
gathered to greet her.
DETAILS ON VANCOUVER
ILLUSTRATED brochure has been
released by CKWX Vancouver, fea-
turing views of Vancouver, its
homes, scenic beauty spots and
tourist attractions, Vancouver's in-
dustries and pictures of the men
and women who operate and pro-
duce programs on CKWX. Direct
advertising consists of listing of
most popular programs on the sta-
tion, listed on inside back cover.
CROSS PROMOTION
CROSS tie-in with news stands has
been arranged by WGAR Cleve-
land to call attention to Hudson
Dealers' show, Damon Runyon The-
atre. Special placards distributed
to the stands are plugging broad-
cast as well as books by Damon
Runyon which news dealers have
on sale.
NIGHT AND DAY . .
call radio representatives, inc.
BROADCASTING • Telecasting
ENGLISH UNION
Award Winners Named
!, HUBERT W. KREGELOH, WSPR
«ti Springfield, Mass.; George Cush-
Dol ing, WJR Detroit, and Mrs. Evad-
na Hammersley, KOA Denver, have
been selected to receive the 1951
Better Understanding Awards of
the English-Speaking Union for
contributions to greater under-
standing of mutual problems and
interests of the United States and
countries of the British Common-
wealth.
In addition to regional awards
to individuals on the air, ESU also
will present a special award for
program direction to Katherine
Fox, director of special services of
WLW Cincinnati.
Comparable awards for journal-
istic performance will go to Mar-
guerite Higgins, New York Herald
Tribune; Julie Medlock, Wichita
Beacon; James Reston and Robert
Trumbull, New York Times. Erwin
D. Canham, editor of the Christian
Science Monitor, will receive a spe-
cial award for editorial direction,
and Irving DeWitt Talmadge, for-
eign affairs editor of Scholastic
magazine, a special award for spe-
cial audience.
Judges were: Merrill Denison,
author; Charles W. Ferguson,
Reader's Digest; Mrs. Ritchard A.
Kimball; Miss Amy Loveman, Sat-
urday Review; Mrs. Harold V. Mil-
ligan; Bruce Robertson, Broad-
casting • Telecasting. Date of
presentation will be announced
shortly.
'Dragnet7 Honored
NBC's Dragnet for the second time
was judged the best radio mystery
program of the year when Mystery
Writers of America Wednesday
presented their annual Edgar Allan
Poe Awards to winners in seven
fields of writing. First award to
be presented a television program
was voted to CBS-TV's The Web.
Runner-up in the radio group was
Mutual's Mysterious Traveler.
Dragnet is sponsored by Liggett &
Myers (Fatima cigarettes) through
Cunningham & Walsh. The Web is
for Embassy cigarettes through
Geyer, Newell & Ganger. Mysteri-
ous Traveler currently is not spon-
sored.
Strictly Business
( Continued from page 12)
erings and building materials. Thus
Circle Theatre often ventures into
"experimental theatre."
"For both our radio and televi-
sion shows we want regular, loyal,
week-after-week audiences, and, of
course, we want to keep adding to
these audiences," Mr. Banzhaf re-
lates.
Armstrong trys to find plays "to
please the millions, rather than the
critics. Our Theatre of Today has
had a top rating in daytime radio
for years, and our Circle Theatre
now stands about 15th among all
network television programs," he
notes.
Mr. Banzhaf can be considered
an Armstrong career man. He
began preparing himself for Arm-
strong in 1937 when he was about
to be graduated from Iowa State
College. Unsuccessful at first, Mr.
Banzhaf persisted and in a year's
time was accepted in the 1938 train-
ing class and was summoned to
Lancaster, Pa., home of Armstrong,
to bone up for a sales position with
the building materials division.
Double Success
His persistence and spunk won
him a job with Armstrong and an
ability to make a quick decision won
him the hand of a Lancaster girl
who became Mrs. Banzhaf a few
months after he started on his
career.
First assignment with Armstrong
was in Milwaukee where he called
on flooring accounts, lumber dealers
and acoustical contractors. His
high marks in aptitude tests proved
accurate for Mr. Banzhaf was a
good salesman. So good, in fact,
that when he suggested a method
for promoting good business, his
manager told him to send a mem-
orandum. Instead of a few notes,
the sales manager received a pre-
sentation of a complete merchan-
dising and promotion plan, includ-
ing suggested ads and sales letters.
Word about this extraordinary
salesman traveled as high as the
president of the company and Mr.
Banzhaf in 1944 became manager
of the building materials section of
the advertising and promotion de-
partment when the man who had
(See Fronl Cover)
Mm
Clear Channel Home of the National Barn Dance
held the post was commissioned
into the Navy.
Mr. Banzhaf's subsequent out-
flow of ideas based on his selling
experiences earned him a promotion
to assistant director of the adver-
tising and promotion department
assuming some responsibility for
all of the firm's advertising. He
became acting director of the de-
partment and director the first of
this year.
Armstrong is a veteran adver-
tiser. It uses newspapers and con-
sumer magazines in addition to its
radio - TV billings. Its agency,
BBDO, has been with the firm since
1917.
The Banzhafs have two children.
They live in a country home near
Lancaster which shows evidence of
his craftsmanship as a home wood-
worker and handyman. Outside
activity, away from his residence,
rests on golf — and the advertising
campaigner has started a personal
campaign to improve it.
OUT-OF-HOME
Radio Listening Is Up
REPORT on special out-of-home
radio listening survey conducted in
12 markets during January and
February by Pulse Inc., New York,
was released by the firm last
week and shows an average addi-
tion of 15% to the radio audience
in markets surveyed — ranging from
10.4% in Seattle to 18% in Phila-
delphia.
Comparisons made in the summer
of 1951 show a seasonal decline of
in-and-out-of-home ratings, but
present survey indicates a 1.5% in-
crease over ratings of February
1951, when Pulse's survey covered
only seven cities.
Surveys were made during period
between 6 a.m. and 12 midnight,
Sunday through Saturday, and fig-
ures indicate percentage of all
homes surveyed. Data for each
market are shown below:
Homes Homes With
Using "Out of Home"
Radio Listening
Philadelphia
New York
Boston
Detroit
Washington
Atlanta
Cincinnati
Minn. -St. Pau
Chicago
Birmingham
St. Louis
Seattle
20.2
21.3
21 .2
19.6
22.9
20.7
24.4
20.3
25.0
Newsmen Join NABET
NBC and ABC Hollywood radio
news writers, in an NLRB election,
unanimously voted to withdraw
from Radio Writers Guild and
affiliate with National Association
of Broadcast Engineers and Tech-
nicians. Four writers at each net-
work chose NABET, which also
represents engineers and techni-
cians of ABC and NBC. CBS Holly-
wood newswriters continue with
RWG. IBEW represents engineers
and technicians of that network.
Temper, Temper!
. . . Easy little Bismarck — just
tie a string around that sore
finger and remember next
time that KFYR, in agricultur-
ally wealthy North Dakota,
will build an active market
for you. Remember Bismarck,
KFYR!
KFYR
BISMARCK, N. DAK.
5000 WATTS-N. B.C. AFFILIATE
Rep. by John Blair
There's More
SELL
on .
WRIU
i RICHMOND
VIRGINIA
910KC-5KW
ABC
AFFILIATE
NATIONAL
REP.-
EDWARD
PETRY
& CO., INC.
BROADCASTING • Telecastini
April 28, 1952 • Page 83
NEWS AWARDS
AP Honors Virginians
VIRGINIA Associated Press Broad-
casters presented certificates of
merit to 39 persons in radio repre-
senting 17 Virginia stations at the
annual awards banquet in the
Washington's National Press Club
last Monday.
The awards, in six categories of
radio news, are sponsored by the
VAPB "to encourage better pre-
sentation of news" by the 33 mem-
ber stations in Virginia.
Recordings, from actual broad-
casts, were made during the year
ending Feb. 1, 1952, and submitted
to committees of judges from Mary-
land stations.
Awards were made for two divi-
sions: Metropolitan, for cities with
two or more stations; non-metro-
politan, for cities with only one sta-
tion.
Judges were listed as: (metro-
politan division), John Alderson,
WFBR; Al Stevens, WWIN and
Galen Fromme, WBAL, all Balti-
more; (non-metropolitan division),
William J. Paulsgrove, WJEJ
Hagerstown; Alan Long, WFMD
Frederick, and Ernie Tannen,
WGAY Silver Spring.
Maynard Dillaber, news editor of
WMVA Martinsville and vice presi-
dent of VAPB, was awards com-
mittee chairman. News committee
is headed -by Howard Hamrick,
,WRNL Richmond. Don Murray,
Mr. Ken Titus
Advertising Manager
Tidy House Products
Shenandoah, Iowa
Dear Ken:
This hyar Edith Hansen gal which is
talkin' about Tidy House products to
th' wimmen of
West Virginny
iz really a fine
°WCH S^My
Mrs. sez Miss
Hansen k no z
what she i z
talkin' about
when she tells
her listeners to
use Shina Dish,
Perfex Super
Cleaner, Dexol
Bleach and
Glo s s T e x
Starch. Edith
Hansen's morn-
W CH°SWwitli
5,000 on 580
shore iz in
good company
with Arthur
Godfrey, D r.
George Crane
and th' Clock-
watcher. T h'
boss here sez
that more peo-
ple in the state
listen to
Yrs,
Algy
W C H S
Charleston, W. Va.
WDBJ Roanoke, heads the sports
committee.
Award winners were:
COMMENTARY
Metropolitan division: Superior — Dr.
Douglas Southall Freeman, WRNL
Richmond; Excellent— Michael Blan-
card, WCYB Bristol; Meritorious-
Calvin Robinson, WWOD Lynchburg;
Honorable Mention— Carl Andrews,
WDBJ Roanoke.
Non - Metropolitan: Superior — Bob
Bradford, WREL Lexington.
COMPREHENSIVE NEWS
Metropolitan division: Superior —
Howard Hamrick, WRNL Richmond;
Excellent— Tom Hughes, WSLS Roa-
noke; Meritorious — WTAR Norfolk,
combination work of Gilbert McLeod,
John Patterson and Clayton Edwards;
Honorable mention — Don Murray,
WDBJ Roanoke.
Non-Metropolitan division: Superior
—John W. Shultz, WMVA Martinsville;
Excellent— Fred L. Hart, WLPM Suf-
folk; Meritorious — Wendell Siler,
WRAD Radford; Honorable Mention-
Tom Browne, WMEV Marion.
SPORTS
Metropolitan division: Superior —
Norman Simpson, WWOD Lynchburg;
Excellent — Harry Wiseman, WSLS
Roanoke; Meritorious — Cris Cramer,
WCHV Charlottesville; Honorable Men-
tion— Joe Mason, WLEE Richmond.
Non-Metropolitan division: Superior
—Paul Zimmerman, WMVA Martins-
ville; Excellent— Duff Kliewer, WVEC
Hampton; Meritorious — Fred Oginz,
WSVS Crewe; Honorable mention— Roy
Marsh, WHLF South Boston.
WOMEN'S NEWS
Metropolitan division: Superior —
Alice Brewer White, WTAR Norfolk;
Excellent— Amy Jo Glenn, WSLS Roa-
noke; Meritorious — Polly Daffron,
WRNL Richmond; Honorable mention
— Lyn Roberts, WWOD Lynchburg, and
John Eure, WDBJ Roanoke.
Non-Metropolitan division: Superior
—Lynn George, WSVS Crewe; Ex-
cellent — Barbara Harding, WMVA
Martinsville; Meritorious — Leslie Es-
gate, WRAD Radford.
FARM NEWS
Metropolitan division: Superior — Tie
between Ira Hull, WRNL Richmond,
and Glenn Howell, WSLS Roanoke;
Meritorious — Jerry Donovan, WCYB
Bristol; Honorable mention — Bill
Howard, WBTM Danville.
Non-Metropolitan: Superior — L. E.
Pettyjohn, WLPM Suffolk; Excellent—
H. V. Eller, WMEV Marion.
LOCAL AND STATE NEWS
Metropolitan division: Superior — Tie
between John Eure, WDBJ Roanoke,
and Michael Blancard, WCYB Bristol;
Meritorious — Howard Hamrick, WRNL
Richmond; Honorable mention — WTAR
Norfolk, combination work of Gilbert
McLeod, John Patterson and Clayton
Edwards.
Non-Metropolitan division: Superior
— Pres Young, WHLF South Boston;
Excellent — Maynard Dillaber, WMVA
Martinsville; Meritorious — George Phil-
lips, WSVS Crewe; Honorable mention
—Bob Bradford, WREL Lexington.
A cup, for the best protection of
the AP on news by a radio member,
went to Wally Douglas of WNVA
Norton, with honorable mentions
for the staffs of WRNL Richmond,
and WLPM Suffolk. This cup,
donated by Junius P. Fishburn,
owner of WDBJ Roanoke, and pub-
lisher of the Roanoke Times &
World-News, goes annually to a
winner determined by a vote of staff
men in the Richmond AP bureau.
Dr. Freeman, and Messrs. Robin-
son, Hamrick, Simpson, Zimmer-
man, Eure, Howell and Pettyjohn
won top awards in both the 1951
and 1952 contests.
Duane H. Gairher
DUANE HOLLAND GAITHER,
45, who retired six years ago as
program director for KOIL Omaha
because of illness, died April 12 in
the VA hospital at Wilmington,
Del. A Navy veteran, he lived in
Philadelphia. Survivors are a
daughter, his mother, four sisters
and three brothers.
ROBERTSON NAMED
To Be KTHS Manager
B. G. ROBERTSON, assistant
manager, KWKH Shreveport, La.,
will become manager of KTHS
when that station, now at Hot
Springs, Ark., is
moved to Little
Rock, Ark., it was
announced last
%l f . week.
KTHS has been
granted a permit
for 50 kw by
FCC and is now
in the process of
being moved to
Mr. Robertson Little Rock. Sta-
tion will retain
its present frequency, 1090 kc. An-
nouncement of Mr. Robertson's pro-
motion was made to coincide with
his 20th anniversary of service
with The Shreveport Times' radio
interests.
GEORGE BLUMENSTOCK
WSKB Founder Dies April 14
GEORGE BLUMENSTOCK, 75,
who founded WSKB McComb, Miss,
(now in bankruptcy), died unex-
pectedly April 14 following a
heart attack at his home in Summit,
Miss. Mr. Blumenstock founded
WSKB in 1939 and was part-owner
and station director for more than
12 years. The station went into
bankruptcy several months ago
[B»T, Oct. 15, 1951].
Survivors include his wife, Mrs.
Julia Davieson Blumenstock; three
sons, Gene, David and George Jr.,
and two daughters, Mrs. Dorothy
B. Jones and Mrs. Isabel B.
Sampson.
Slayer Hangs Self
A FORMER Texas deputy sheriff
convicted of killing KBKI Alice,
Tex., crusading radio newsman
W. H. (Bill) Mason, 51, in 1949
[B»T, Aug. 1, 1949] hanged him-
self in his cell at Texas State
Penitentiary on April 15. Sam
Smithwick, 63, was sentenced to
life imprisonment on Dec. 12, 1950,
for the July 29, 1949, slaying
after Mr. Mason accused him over
KBKI of owning a house of prosti-
tution.
OHIO CLINIC
Set May 1 on Manageme
MANAGEMENT clinic will be h
May 1 by the Ohio Assn. of Bro;
casters, meeting at the Deshl
Wallick Hotel, Columbus, to
followed May 2 by an all-day pi
gram clinic under direction of Bl\
Opening the management s
sion will be a discussion of politi
libel problems by Carlton Dargu
OAB counsel. L. A. Pixley, WLC
Lima, Ohio, OAB president,
preside. Kevin B. Sweeney, B^
vice president, will speak on BAI
sales tools. Tom Rogers, WC1
Newark, Ohio, will preside.
A talk on FM will be given
John H. Smith Jr., director of t
NARTB FM Dept., with the tit
"Is FM Defrosting, Too?" Robe
W. Ferguson, WTRF Bellaire, 0/
vice president, will preside. Paul
Daugherty, legislative director
the Ohio Chamber of Commer
will speak on the Ohio constitutic
al convention issue. John Pattis
Williams, WING Dayton, will p:
side.
Comr. Jones to Speak
OAB luncheon speaker will
FCC Commissioner Robert F. Jone
who is expected to discuss the T|
thaw. NARTB President Haroj
Fellows will be first afterno<
speaker, with Robert T. Maso
WMRN Marion and NARTB c
rector, presiding. Lawrence Ro:
ers, general manager of WSAZ-T
Huntington, W. Va., will speak c
the subject, "After You Get T
CP— Then What?" Mr. Fergusc
will preside. A business sessic
will close the meeting.
Chairman of the BMI clinic wi
be Lin Pattee, BMI field represei
tative.
Speakers include: Robert Tinche
WNAX Yankton, S. D., "Programmii
Begins in the Front Office"; Lc
Oswald, WHK Cleveland, "Station an
Program Promotion"; Leonard Kapne
WCAE Pittsburgh, "Music Is What Yc
Make It"; Sydney M. Kaye, BMI vi
president and general counsel, "Cop
right Hints and Pitfalls."
Afternoon speakers are: Roy Battle
WLW Cincinnati, "The Story of Ever;
body's Farm"; Walberg Brown, WDO
Cleveland, "What Is Right Aboi
Serious Music"; Harold Bumpu
KVOR Colorado Springs, "Local Nev
Builds Local Interest and Sales." A
open forum will wind up the clinic.
S QUINCY,
I ILLINOIS
GATES
Page 84 • April 28, 1952
ROADCASTING • Tel.
VIP PLANS AWARDS
Sets Musical Artist Poll
Philadelphia will inaugurate
Wfo annual musical artist popular-
ly mail poll in May, with trophies
eshlili* go to the leading male and
to male vocalists and bandleader,
ti The plan was announced by
B enedict Gimbel Jr., WIP presi-
l.;nt and general manager. Murray
mold, station program director,
lid last Monday that WIP will
ake public the popularity mail
Ml, with winners to be announced
jX; a special ceremony May 7. The
i| inner will appear in person on
pil TP to receive the awards,
i Announcement of the contest will
1 1 ; made on most of the station's
jusieal programs, particularly
.J;iong the disc jockey shows con-
, acted by Mac McGuire and Dan
,°Surtis and on WIP's all night pro-
gram, The Dawn Patrol, conducted
! v Joe McCauley.
1910 1. mien Proton 1952
ARBA STATUS
pi Still Pends Ratification
T WHAT may be about mid-way
i the second session of the 82d
' 1 ongress, the status of the
orth American Regional Broad-
! ¥»st Agreement, which pends Sen-
ate ratification is:
"T No consideration has been given
Kjie treaty, nor have there been
5J tarings or a report.
?| Sen. Francis Green (D-R. I.),
ho is a chairman of a subcommit-
JM of the Senate Foreign Relations
/ommittee, named to expedite
: earance of the treaty, said last
* uesday that no action has been
iken.
W The Senator explained that the
Committee's activities have been
iken up with "must" legislation,
Ratably the mutual security pro-
gram.
■«»i«mi
Reasons Why
The foremost national and local ad-
1 vertisers use WEVD year after
year to reach the vast
Jewish Market
of Metropolitan New York
1. Top adult programming
| 2. Strong audience impact
I 3. Inherent listener loyalty
1 4. Potential buying power
* Send for a copy of
» "WHO'S WHO ON WEVD"
2 "enry Greenfield, Managing Director
0B WEVD 117-119 West 46th St.,
New York 19
Brown
J. ALLEN BROWN, 42, vice presi-
dent and general manager of
WLOF Orlando, Fla., was fatally
injured April 19 while motoring
from Alabama to
Orlando.
The injury was
suffered at Syl-
vester, Ga., in a
collision with a
truck. Mr. Brown
was taken to a
hospital in
Albany, Ga., then
transferred to
Atlanta for sur-
gery. He died of
head injuries.
Mr. Brown had been in advertis-
ing and broadcasting a quarter-
century and was widely known in
the industry. A native of Birming-
ham, he had entered radio and ad-
vertising in that city. At 19, he
was manager of an A&P super-
market and was known as the
youngest man in the country to
hold such a post. Later he became
a department head at Sears, Roe-
buck & Co. stores.
Though he had broadcast in 1929,
his first fulltime radio job was at
WJBY Gadsden, Ala., where he was
producer and announcer. From
Gadsden he went to WAPI Birm-
ingham. After managing KNOX
Sweetwater, Tex., he became sales
manager of WHMA Anniston, Ala.,
when that outlet took the air in
1938. He opened another new sta-
tion in 1942, WHIT New Bern,
N. C.
Later in 1942, Mr. Brown became
general manager and sales man-
ager of WFOY St. Augustine, Fla.
His public relations and community
activities attracted attention and
he was appointed small market
stations director of NAB (now
NARTB) in Washington. From
NARTB he moved to WPIK Alex-
andria, Va., and then to the post he
held at the time of his death.
He was author of numerous sales
and advertising publications. In
1948, he conducted for NAB a
RUSSELL CAMPAIGN
Radio-TV Appearances Set
WASHINGTON campaign head-
quarters of Sen. Richard B. Russell
(D-Ga.), candidate for the Demo-
cratic Presidential nomination, says
the Senator is mapping a number
of radio and television appearances
during his 10-day swing through
Florida.
Dates and appearances scheduled
include: WTVJ (TV) Miami news
show, 6:45 p.m., April 29; Partici-
pation on Junior Chamber of Com-
merce TV panel show, 7 p.m., May
2; WGBS Miami broadcast on the
Alan Courtney show, 11:30 p.m.,
May 4, and WTVJ panel with Sen.
Estes Kefauver (D-Tenn.), also a
candidate for the Democratic nom-
ination, 9-10 p.m., May 5. Prefer-
ential primary election in Florida
is May 6.
nationwide study titled "Radio Ad-
vertising for Public and Employe
Relations." This study was credited
with producing hundreds of new
clients for radio in industry, retail
and association circles. He lectured
on sales and advertising at Amei-i-
can U. during his NAB service and
conducted summer radio clinics at
U. of Denver.
Mr. Brown was a director of the
Orlando Rotary Club, member of
the Greater Orlando Chamber of
Commerce and member of Orlando
First Baptist Church.
Surviving are his wife, the for-
mer Eloise Sigrest; two children,
Nancy, 11, and Randy, 8; a brother,
Argyle Brown, of Gadsden, Ala.,
and his mother, a resident of
Anniston, Ala.
'VOTE' DRIVE
Radio-TV To Aid Campaign
ADVERTISING campaign designed
to get 63 million Americans to the
polls in the 1952 elections will in-
clude radio-TV aids, it was indi-
cated when the campaign was in-
troduced in New York Tuesday by
The Advertising Council in cooper-
ation with the American Heritage
Foundation.
Keyed to both national and local
advertising, force of the drive will
be exerted through advertisers,
agencies, media-owners — including
broadcasters — and some 276 coop-
erating organizations, all of which
will be instructed and helped to
promote "register and vote" mes-
Radio and television materials
will be made available for public
service use, including a set of TV
films prepared by Five Star Pro-
ductions. Initial guide books and
catalogues of these and other
available materials will be issued
within the next two weeks, accord-
ing to Leo Burnett, president of Leo
Burnett Co., volunteer agency
handling the campaign.
Program will fall into three ma-
jor phases: First emphasizes when,
where and how to register; second
educational - informational phase
urges people to keep informed and
qualify as intelligent voters, and
third stresses a get-out-the-vote
message.
NAVY SEMINAR
Held on Public Relations
NAVY'S sixth volunteer public
relations seminar was held by its
Office of Information April 13-26
in the Pensacola-Key West, Fla.,
areas, with about 60 public rela-
tions officers attending, all hold-
ing posts in civilian media.
Navy Secretary Dan A. Kim-
ball addressed the group. William
F. Fitzgerald, account executive
with Robert J. Enders Adv., Wash-
ington, who is a Marine reserve
first lieutenant, was among those
present.
KFJZ AWARDS
Grants Six Scholarships
SCHOLARSHIPS of $150 each have
been awarded to six high school
seniors by KFJZ Fort Worth, which
for five years already has made an-
nual awards to Texas Christian
U. students in the speech-drama-
radio department at Fort Worth.
The scholarships are awarded to
attract promising students into the
radio field, according to KFJZ
President Gene L. Cagle and Dr.
E. L. Pross, department chairman.
Winners are Drucilla Jane Green-
haw, Jackie McClellar, Nancy
Utley, John Parsley and John
Robert Simer, all of Fort Worth,
and Randall Dee White, Alpine,
Tex. Judges were Bobbye Russell,
station manager of TCUs KTCU;
Hal Thompson, KFJZ program di-
rector, and Dick Osborne, TCU
graduate student and assistant
program director of KXOL Fort
Worth.
GE Tube Warehouse
GENERAL ELECTRIC Tube Dept.
has announced plans for opera-
tion in Chicago of what is ex-
pected to be the largest electronic
tube warehouse ever built. Now
under construction, the new $875,-
000 building will serve as sales
headquarters, warehouse center and
commercial service headquarters
for the G-E Tube Dept. central re-
gional operations.
tke fact. . .
KWK is the radio
buy in St. Louis!
Ifs heads up for KWK, the station that
serves the St. Louis Market at the LOW,
low cost per 1000 radio homes delivered.
Unearth the facts! Your Katz man has
the figures — based on Pulse reports!
Globe-Democrat Tower Bldg,
Saint Louis
KATZ AGENCY
ROADCASTING • Telecasting
April 28, 1952 • Page 85
fCC actions
APRIL 18 THROUGH APRIL 24
CP-construction permit ant.-antenna cond.-conditional
DA-directional antenna D-day LS-local sunset
ERP-effective radiated power N-night mod. -modification
STL-studio-transmitter link aur.-aural trans.-transmitter
synch, amp.-synchronous amplifier vis.-visual unl. -unlimited hours
STA-special temporary authorization CG-conditional grant
Grants authorizing new stations and transfers, accompanied by a
roundup of new station and transfer applications, begin on page 91.
April 18 Decisions . . .
THE COMMISSION EN BANC
Denied Petition
WALT Tampa, Fla. — By order denied
petition requesting reconsideration and
grant without hearing of application
for CP to change frequency from 1110
kc to 920 kc, increase hours from D to
unl., increase D power from 1 kw to
5 kw, with 1 kw-N, change trans, and
install DA-DN (Comr. Hyde dissented).
Further ordered issues regarding ap-
plicant's qualifications and proposed
program service, included in order of
Feb. 1, 1950, in this proceeding, be de-
leted on Commission's own motion.
Set for Hearing
McLennan Bcstg. Co., Waco, Tex.- —
Designated for hearing application for
new AM station on 920 kc with 500
w-D, DA. Made KRRV Sherman, Tex.,
KTLW Texas City and KCLW Hamil-
ton, Tex., parties to proceeding.
The Israel Putnam Bcstg. Co., Put-
nam, Conn.— Designated for hearing
application for new AM station on
1340 kc, 250 w unl.; made WNBH New
Bedford, Mass., party to proceeding.
FOR FINEST TAPE RECORDING
RST CHOICE
OF ENGINEERS!
Only Magnecorder offers all the flex-
ibility, high fidelity and features you J
require — at a price you want to pay! %
FITS EVERY PURPOSE — EVERY PURSE!
LIGHTWEIGHT
Sussex County Bcstrs., Newton, N. J.
—Designated for hearing application
for new AM station on 1230 kc with
100 w unl.; made WCDL Carbondale,
Pa., and WFAS White Plains, N. Y.,
parties to proceeding.
Knoxville Ra-Tel Inc., Knoxville,
Tenn., and Dick Bcstg. Co., Knoxville,
Tenn. — Designated for consolidated
hearing application of Knoxville Ra-
Tel Inc. and that of Dick Bcstg. Co.,
both for new AM stations on 860 kc,
1 kw D.
Denied Application
KMLW Marlin, Tex.— Denied appli-
cation for extension of completion date
under CP which authorized new AM
station on 1010 kc 250 w D. If request
for hearing is filed within 20 days,
denial will be set aside and application
designated for hearing, otherwise it
will be presumed that applicant does
not desire to prosecute application and
permit will be cancelled.
Authority Extended
Church of Universal Triumph, The
Dominion of God Inc., Detroit, Mich. —
Granted extension of authority to
transmit programs by wire from its
church in Detroit to CKLW Windsor,
Ontario, Canada.
WJZ-TV New York, WPIX New York
and WBNX New York— By memoran-
dum opinion and order, and on ex-
planation of WJZ-TV that it has ter-
minated broadcasts of horse racing
information, removed WJZ-TV applica-
tion for license from consolidated hear-
ing and granted same.
License Renewal
Following stations were granted re-
newal of licenses for regular period:
KIYI Shelby, Mont.; KPAT Pampa,
Tex.; KXRJ Russellville, Ark.; WESX
Salem, Mass.; WJBB Haleyville, Ala.;
WNOR Norfolk, Va.; KAFY Bakers-
field, Calif.; KALB Alexandria, La.;
KCOM Sioux City, Iowa; KDAL Duluth,
Minn.; KECA Los Angeles; KENI
Anchorage, Alaska; KFDM Beaumont,
Tex.; KFGO Fargo, N. D.; KFMB San
Diego; KFRC San Francisco; KFRM
Kansas City, Mo.; KFSD San Diego;
KGHL Billings, Mont.; KGMB Hono-
lulu; KGW Portland, Ore.; KIDO Boise,
Idaho; KMJ Fresno, Calif.; KNEW
Spokane, Wash.; KROD El Paso, Tex.;
KSAC Manhattan, Kan.; KSFO San
Francisco; KSUB Cedar City, Utah;
KTSA San Antonio; KUGN Eugene,
Ore.; KVMA Magnolia, Ark.; KVOS
Bellingham, Wash.; KWFT Wichita
Falls, Tex.; KFAR Fairbanks, Alaska;
KFYR Bismarck, N. D.; KM AC San
Antonio; KMON Great Falls, Mont.;
KMVI Wailuku, T. H.; KNGS Han-
ford, Calif.; KOAC Corvallis, Ore.;
KOH Reno, Nev.; KOJM Havre, Mont.;
KOPR Butte, Mont.; KOY Phoenix,
Ariz.; KPQ Wenatchee, Wash.; WAGE
Syracuse, N. Y.; WAVU Albertville,
Ala.; WBAP Fort Worth, Tex.; WCAO
Baltimore; WDAF Kansas City, Mo.;
WDBO Orlando, Fla.; WDEV Water-
bury, Vt.; WDNC Durham, N. C;
WEAN Providence, R. I.; WEAU Eau
Claire, Wis.; WFAA Dallas, Tex.; WFIL
Philadelphia; WGAC Augusta, Ga.;
WGAN Portland, Me.; WGR Buffalo;
WGTM Wilson, N. C; WGWD Gads-
den, Ala.; WHJB Greensburg, Pa.;
WHKC Columbus, Ohio; WHP Harris-
burg, Pa.; WIBW Topeka, Kan.; WIOD
Miami, Fla.; WIP Philadelphia; WIRC
Hickory, N. C; WIS Columbia, S. C;
WJLS Beckley, W. Va.; WKBN Youngs-
town, Ohio; WKTY La Crosse, Wis.;
WKYB Paducah, Ky.; WEEI Boston;
WGRC Louisville, Ky.; WHBQ Mem-
phis, Tenn.; WICC Bridgeport, Conn.;
WLBE Leesburg, Fla.; WLBZ Bangor,
Me.; WLVA Lynchburg, Va.; WMBS
Uniontown, Pa.; WMC Memphis, Tenn.;
WMFD Wilmington, N. C; WMIK Mid-
dlesboro, Ky.; WMUR Manchester,
N. H.; WNAX Yankton, S. D.; WPIC
Sharon, Pa.; WPRO Providence, R. I.;
WROW Albany, N. Y.; WSGN Birming-
ham, Ala.; WSUN St. Petersburg, Fla.;
WSVA Harrisonburg, Va.; WSYR Syra-
cuse, N. Y.; WTAC Flint, Mich.; WTAG
Worcester, Mass.; WTMJ Milwaukee,
Wis.; WWNR Beckley, W. Va.; WWNY
Watertown, N. Y.; KTRF Thief River
Falls, Minn.; KSWI-FM Council Bluffs,
Iowa; KDKA-FM Pittsburgh; KDKA
Pittsburgh; KEX Portland, Ore.; KYW-
FM Philadelphia; KYW Philadelphia;
WBZ and WBZ-FM Boston, Mass.;
WBZA and WBZA-FM Springfield,
Mass.; WOWO and WOWO-FM Fort
Wayne, Ind.; WEHS (FM) Chicago;
WMLL (FM) Evansville, Ind.; KPIX-
TV San Francisco; KING-TV Seattle,
Wash.; WGN-TV Chicago; WJAR-TV
Providence, R. I.; WLWC (TV) Colum-
bus, Ohio; WLWD (TV) Dayton;
WLWT (TV) Cincinnati; WOR-TV New
York; WOW-TV Omaha, Neb.
Following were granted further tem-
porary extensions of licenses for period
ending August 1, 1952:
KCSB San Bernardino, Calif.; KDIA
Auburn, Calif.; KICO Calexico, Calif.;
KROP Brawley, Calif.; KFGQ Boone,
Iowa; KRAI Craig, Col.; KSTR Trini-
dad, Col.; KWKW Pasadena, Calif.;
KYA San Francisco; WITH Baltimore;
WWBZ Vineland, N. J.; WBBR Brook-
lyn, N. Y.; WCAT Rapid City, S. D.;
WCFV Clifton Forge, Va.; WEEK
Peoria, 111.; WKLX Lexington, Ky.;
WNDR Syracuse, N. Y.; WSMB New
Orleans; WWDC Washington, D. C;
WJHP and WJHP'-FM Jacksonville,
Fla.; WTMC Ocala, Fla.; WDLP Pana-
ma City, Fla.
SEA Granted
WHBS-FM Huntsville, Ala.— Granted
extension of special experimental au-
thority for period ending Oct. 31, 1952,
for FM station to operate by remote
control from transmitter site of AM
station, with same conditions as those
of original grant.
WIOD-FM Miami, Fla.— Granted ex-
tension of special experimental author-
ity for period ending Oct. 31, 1952, to
operate FM station by remote control
from studio control room, with same
conditions as those of original grant.
Waived Sec. 3.265
WPPA-FM Pottsville, pa.— By order,
waived Sec. 3.265 of rules and granted
request for special temporary authority
to operate WPPA-FM by remote con-
trol from transmitter site of AM sta-
tion for the period ending Oct. 31,
1952; conditions.
To Remain Silent
WBCA (FM) Schenectady, N. Y. —
Granted request to remain silent for
six months from March 29 pending
financial reorganization of corporation.
WDET-FM Detroit, Mich. — Granted
authority to remain silent for period
April 1 to June 25 pending negotiations
for disposition of station.
April 18 Applications . . .
ACCEPTED FOR FILING
AM— 1450 kc
KPUY Puyallup, Wash. — Requests
mod. CP to increase power from 100 w
to 250 w on present frequency of
1450 kc.
License for CP
KAPK Minden, La. — Requests license
for CP, as mod., which authorized new
AM station.
WAKN Aiken, S. C— Requests license
for CP, as mod., which authorized
AM station.
WOOF Dothan, Ala. — Requests lie
for CP, as mod., which author
power increase, change in trans,
studio locations, etc.
KCNI Broken Bow, Neb.— Reqi
license for CP, as mod., which autll
ized frequency change and change
hours of operation, power increase
WFAN (FM) Washington — Requl
license for CP which author
changes in FM station.
WOUI (FM) Athens, Ohio— Requ
license for CP, as mod., which autl
ized changes in non-commercial <
cational FM station.
Amendment Filed
WLOK-FM Lima, Ohio— License
CP, as mod., which authorized new
station AMENDED to correct disci
ancies and incomplete application
Change Studio Location
WCAU-TV Philadelphia — Requ
mod. license to change studio local
from 1622 Chestnut Street to City I
at Monument Ave., Philadelphia.
Extension of Completion Date
KLX Oakland, Calif.— Requests n
CP, as mod., which authorized poi
increase, DA-DN, change in trans
studio locations, etc., for extension
completion date.
KECC Pittsburg, Calif. — Requ
mod. CP, which authorized change
nighttime max. expected oper. vah
for extension of completion date
License Renewal
Following stations request rene
of license:
KBTM Jonesboro, Ark.; KLRA Li
Rock, Ark.; KDRS Paragould, Ai
KOTN Pine Bluff, Ark.; KWCB East
Searcy, Ark.; KUOA Siloam Sprir
Ark.; KOSY Texarkana, Ark.; WI
Baton Rouge, La.; KCIL Houma,
KVOL Lafayette, La.; WDSU New
leans, La.; WTIX New Orleans,
WHOO Philadelphia, Miss.; WELO
pelo, Miss.; WRLD-FM Lanett, Al
WBJC (FM) Baltimore, and WK
(TV) Utica, N. Y.
APPLICATION RETURNED
WROM Rome, Ga.— RETURNED £
plication for assignment of license.
KBMW Wahpeton, N. D.— RETURN]
application for transfer of control.
WPRE Prairie du Chien, Wis.— R
TURNED application for mod. C
which authorized new AM station,
approval of trans, and main studio
cations.
KRUS Ruston, La.— RETURNED
plication for renewal of license.
TV APPLICATION DISMISSED
Gilford Phillips, Denver, Col. — DI
MISSED application for new TV s1§"
tion.
April 22 Decisions . . .
BY FCC BROADCAST BUREAU
Extension Granted
KBLA Burbank, Calif. — Granted mo
CP for extension of completion da
to 6-30-52; cond.
WFMY-TV Greensboro, N. C— Gran
ed mod. CP for extension of compl'
tion date to 10-20-52.
Granted License
WINX Rockville, Md. — Granted
cense covering frequency change ai
SERVICE DIRECTORY
Custom-Built Equipment
U. S. RECORDING CO.
1121 Vermont Ave., Wash. 5, D. C.
Sterling 3626
COMMERCIAL RADIO
MONITORING COMPANY
PRECISION FREQUENCY MEASUREMENTS
Engineer on duty all night every night
JACKSON 5302
P. O. Box 7037 Kansas City, Mo
• TOWERS •
AM • FM • TV •
Complete Installations
TOWER SALES & ERECTING CO.
6100 N. E. Columbia Blvd.
VACANCY
YOUR FIRM'S NAME in this
will be seen by 15,500 readers — sta-
tion owners and managers, chief en-
gineers and technicians — applicants
for AM, FM, Television and facsimile
facilities.
Page 86 • April 28, 1952
BROADCASTING • Telecastin
: CONSULTING RADIO & TELEVISION ENGINEERS
JANSKY & BAILEY
xecurive Offices
National Press Building
iffices and Laboratories
1339 Wisconsin Ave., N. W.
fashington, D. C. ADams 2414
Member AFCCE *
JAMES C. McNARY
Consulting Engineer
National Press Bldg., Wash. 4, D. C.
Telephone District 1205
Member AFCCE*
—Established 1926 —
PAUL GODLEY CO.
Upper Montclair, N. J. MO. 3-MW
Laboratories Great Notch, N. J.
Member AFCCE*
GEORGE C. DAVIS
501-514 Munsey Bldg.— STerling 0111
Washington 4, D. C.
Member AFCCE*
,'ommercia! Radio Equip. Co.
Everett L. Diilard, Gen. Mgr.
vlTERNATIONAL BLDG. Dl. 1319
WASHINGTON, D. C.
. O. BOX 7037 JACKSON 5302
KANSAS CITY, MO.
A. D. RING & CO.
26 Years' Experience in Radio
Engineering
MUNSEY BLDG. REPUBLIC 2347
WASHINGTON 4, D. C.
Member AFCCE*
There is no substitute for experience
GILLETT & BERGQUIST
982 NATL. PRESS BLDG. NA. 3373
WASHINGTON, D. C.
Member AFCCE *
GAUTNEY & RAY
CONSULTING RADIO ENGINEERS
1052 Warner Bldg.
Washington 4, D. C.
National 7757
. Craven, Lohnes & Culver
MUNSEY BUILDING DISTRICT 8215
WASHINGTON 4, D. C
Member AFCCE*
E. C. PAGE
CONSULTING RADIO
ENGINEERS
BLDG. EXECUTIVE 5670
WASHINGTON 5, D. C.
Member AFCCE*
MclNTOSH & INGLIS
1216 WYATT BLDG.
WASHINGTON, D. C.
Metropolitan 4477
Member AFCCE*
MILLARD M. GARRISON
1519 Connecticut Avenue
WASHINGTON 6, D. C.
MICHIGAN 2261
Member AFCCE*
RUSSELL P. MAY
1422 F St., N. W. Kellogg Bldg.
Washington, D. C. REpublie 3984
Member AFCCE '
KEAR & KENNEDY
1302 18TH ST., N. W. HUDSON 9000
WASHINGTON 6, D. C.
Member AFCCE*
WELDON & CARR
WASHINGTON, D. C.
1605 Connecticut Ave.
Dallas, Texas Seattle, Wash.
4212 S. Buckner Blvd. 4742 W. Ruffner
Member AFCCE *
A. EARL CULLUM, JR.
CONSULTING RADIO ENGINEERS
HIGHLAND PARK VILLAGE
DALLAS 5, TEXAS
JUSTIN 6108
UTi
it WILLIAM L. FOSS, Inc.
Formerly Colton & Foss, Inc.
27 15th St., N. W. REpublie 3883
WASHINGTON, D. C.
JOHN CREUTZ
319 BOND BLDG. REPUBLIC 2151
WASHINGTON, D. C.
Member AFCCE*
GUY C. HUTCHESON
P. O. Box 32 AR 4472
1 1 00 W. Abram
ARLINGTON, TEXAS
ROBERT M. SILLIMAN
1011 New Hampshire Ave., N. W.
Republic 6646
Washington 7, D. C.
LYNNE C. SMEBY
"Registered Professional Engineer"
1311 G St., N. W. EX. 8073
Washington 5, D. C.
GEORGE P. ADAIR
Consulting Radio Engineers
Quarter Century Professional Experience
Radio-Television-
Electron ics -Communications
1833 M St, N. W., Wash. 6, D. C
Executive 1230 — Executive 5851
(Nights-holidays, Lockwood 5-1819)
Member AFCCE *
WALTER F. KEAN
AM-TV BROADCAST ALLOCATION,
FCC & FIELD ENGINEERING
1 Riverside Road — Riverside 7-2153
Riverside, III.
(A Chicago suburb)
WILLIAM E. BENNS, JR.
Consulting Radio Engineer
3738 Kanawha St., N.W., Wash., D. C.
Phone ORdway 8671
Box 2468 Birmingham, Ala.
Phone 6-2*14
ROBERT L. HAMMETT
CONSULTING RADIO ENGINEER
JJ0 BANKERS INVESTMENT BLDG.
SAN FRANCISCO 2, CALIFORNIA
SUTTEE 1.7545
JOHN B. HEFFELFINGER
815 E. 83rd St. Hiland 7010
KANSAS CITY, MISSOURI
GRANT R. WRATHALL
Aptos, California
Appointments arranged for
San Francisco Seattle Salt Lake City
Los Angeles Portland Phoenix
Box 260 APTOS— 3352
Member AFCCE*
RAYMOND M. WILMOTTE
1469 Church Street, N. W. DEcatur 1231
Washington 5, D. C.
Member AFCCE *
BERNARD ASSOCIATES
CONSULTING RADIO ENGINEERS
5010 Sunset Blvd.
Hollywood, Calif. NOrmandy 2-6715
-ange in trans, and studio locations;
DO kc. 1 kw D.
KDPS Des Moines, Iowa— Granted li-
nse new noncommercial educational
VI station: 88.1 mc (Ch.,201), 1.5 kw,
it. 105 ft.
,WJR-FM Detroit, Mich.— Granted li-
Vandivere,
Cohen & Weam
Consulting Electronic Engineers
612 Evans Bldg. NA. 2698
1420 New York Ave., N. W.
Washington 5, D. C.
cense new FM station: 96.3 mc, Ch. 242,
24 kw, 480 ft.
KOKX-FM Keokuk, Iowa — Granted
license covering changes in FM sta-
tion: 102.7 mc (Ch. 274), 3.7 kw, ant.
360 ft.
KCNI Broken Bow, Neb.— Granted
Member AFCCE'
license covering change of facilities:
1280 kc. 1 kw D.
WOOF Dothan, Ala.— Granted license
covering power increase, and change
studio and trans, locations: 560 kc, 5
kw D.
Sign-Off Time
WFGM Fitchburg, Mass. — Granted re-
quest for authority to sign-off at 7 p.m.,
EDST, from April 27 through Septem-
ber 27.
Extend Completion Date
WGBF Evansville, Ind. — Granted
mod. CP for extension of completion
date to 3-23-53; cond.
KGMO Cape Girardeau, Mo. — Grant-
ed license for new AM station; 1220 kc,
250 w D; cond.
WLAN-FM Lancaster, Pa. — Granted
license new FM station: 96.9 mc (Ch.
245), 6.7 kw, ant. 80 ft.
WRGA-FM Rome, Ga.— Granted mod.
CP for extension of completion date to
7-15-52.
(Continued on page 90)
ROADCASTING • Telecasting
April 28, 1952
Page 87
CLASSIFIED ADVERTISEMENTS
Payable in advance. Checks and money orders only.
Situations Wanted 204 per word — $2.00 minimum • Help Wanted 254 per word — $2.00 minimum
All other classifications 304 per word — $4.00 minimum • Display ads. $15.00 per inch
No charge for blind box number. Send box replies to
Broadcasting • Telecasting, 870 National Press Bldg., Washington 4, D. C.
applicants: If transcriptions or bulk packages submitted, $1.00 charge for mailing. All transcriptions, photos, etc. sent
to box numbers are sent at owner's risk. Broadcasting • Telecasting expressly repudiates any liability or respon-
sibility for their custody or return.
Help Wanted
Salesmen
Salesman. Good opportunity in Illinois
for hard-hitting salesman. Liberal
drawing against commissions. Send
details to Box 924M, BROADCASTING
. TELECASTING.
Wanted — Salesman in Worcester, Mas-
sachusetts. One of four stations in this
big market. Real opportunity. Station
operated by owners of WHIM, Provi-
dence. Write particulars to Box 2P,
BROADCASTING • TELECASTING.
Salesman, successful, experienced,
new under developed market vicinity
Detroit, salary, increasing progressive
commission, upwards $10,000 yearly
alert topflight man. Mail particulars.
Radio-2355-Union Bldg., Detroit.
Persuasive, persistent, aggressive, sin-
cere radio salesman to join a con-
genial staff. Liberal commission and
draw. Immediate personal interview
desired. Sales Manager, WENE, Bing-
hamton-Endicott, New York.
Leading station in southeast has excel-
lent opportunity for successful, thor-
oughly experienced radio advertising
salesman. Must have highest qualifica-
tions. WSAV, Savannah, Georgia.
Announcers
Key job for better than average ex-
perienced announcer with first class
ticket. Pleasant small city upper mid-
west. Long established net affiliate.
Low turnover. $75.00 and raises. Send
audition and facts Box 183M, BROAD-
CASTING . TELECASTING..
Immediate opening for strong night
announcer with network affiliate. Pay
dependent on ability. Box 536M,
BROADCASTING . TELECASTING.
New station in Wisconsin vacationland,
opening for announcers with 1st class
ticket. Above average pay for above
average working conditions. Box 908M,
BROADCASTING . TELECASTING.
Combination man with first class li-
cense. Audition platter and references
requested. Box 921M, BROADCAST-
ING . TELECASTING.
Experienced announcer for 25,000 watt
Nebraska station. Send full particulars,
audition record, board experience and
salary requirement, first letter. Box
926M, BROADCASTING . TELECAST-
ING.
Wanted— Combo-man for 250 watt net-
work affiliate in Pacific Northwest. No
TV in this market . . . growing city of
35,000. Give qualifications and enclose
snapshot first letter. Box 999M, BROAD-
CASTING • TELECASTING.
We need an announcer for fulltime staff
duty. All the desirable attributes a
good staff man needs. Good hours and
good pay. If interested, write Bud
Pentz, Acting Manager, KWBE, in
Beatrice, Nebraska.
Combo-man, Pacific northwest kilowatt
independent. Good man can start at
$72.50. Car necessary, 1st class ticket,
good announcer. 40 hour week, over-
time. Apply with disc and photo.
KWIE, Kennewick, Washington.
Combo, first class ticket. Announcing
ability and permanency most impor-
tant. Send audition and all details.
WBUT, Butler, Pennsylvania.
Announcer, operate board, deep voice,
potentialities for development more im-
portant than experience. $50 per week.
Contact Program Director, WCOJ,
Coatesville, Pa.
Help Wanted (Cont'd)
Combination announcer-engineer, 1st
class license— contact Robert F. Wolfe,
WFRO, Fremont, Ohio.
WGCM, Gulfport, Mississippi, has open-
ing for experienced announcer who can
also do sports.
Staff announcer: For fulltime inde-
pendent. Must be good newscaster,
knowledge of good pop music essential.
Salary $55 a week, 1st six months.
$60.00 week after. Night duty 4-12.
Send audition and complete back-
ground. WGIL, Galesburg, Illinois.
Wanted— Immediate opening for ex-
perienced all-round announcer. Inde-
pendent station located in fine summer
resort area needs man who can do a
good job. Send disc, salary expected
and all information in first letter to
WHFB, Benton Harbor, Michigan.
Opening May 15 — two experienced an-
nouncers. Send tape or disc all infor-
mation. Prefer those from the south,
but not necessary. No experience.
Don't waste my time and yours. Nathan
Frank, WHNC AM-FM, Henderson,
N. C.
Announcer-engineer (first class) : Ex-
cellent position with top station in a
top market. Must have good voice and
be able to use it. Advancement un-
limited. Rush audition and full par-
ticulars to Jack Black, WNOR, Nor-
folk, Virginia.
Leading station in southeast expanding
radio staff in preparation for television
has opening for topnotch, versatile an-
nouncer with established record of suc-
cess. Send detailed background, past
and expected earnings, references,
audition recording. WSAV, Savannah,
Georgia.
Announcer, first class ticket, workman-
like all-round job, nothing fancy, by
Mutual affiliate in Florida citrus and
lake area. Wonderful climate, fine
place to live. Send audition, photo to
Dick Eyrich, WSlR, Winter Haven,
Florida.
Technical
1000 watt daytimer near Chicago wants
first class engineer. Announcing abil-
ity helpful. Require personal inter-
view. Box 893M, BROADCASTING .
TELECASTING.
Engineer no announcing, $70.00 weekly.
Give engineering background and how
quickly available with application.
Box 942M, BROADCASTING . TELE-
CASTING^
Engineer-announcer first class ticket.
Up to $75.00 starting. Western Penn-
sylvania. Box 958M, BROADCAST-
ING . TELECASTING.
Operator, first class. No announcing.
$1.25 per hour. Guaranteed overtime at
time and a half. Six day week. Apart-
ment available extremely low rent.
Bachelor quarters free. Good future.
Box 967M, BROADCASTING . TELE-
CASTING.
Combo man 1st phone emphasis an-
nouncing, nearby Detroit, progressive
increases, overtime, high earnings, ideal
conditions, car necessary. Rush audi-
tion tape, background information.
Radio 2355-Guardian Bldg., Detroit.
First phone engineer — in the center of
vacationland. Alamogordo — "Gateway
To The Lincoln National Forest". Write,
wire or phone — salary requirements.
Wayne Phelps, KALG - Alamogordo,
New Mexico.
Immediate opening for 1st phone en-
gineer. 5 day week with good pay.
250 watt ABC station. Send back-
ground and reference information with
first letter to KBIX, Muskogee, Okla-
homa.
KDLK needs two combo men. One
opening is chief position. Excellent
hours, good pay. Contact Don Howard,
Del Rio, Texas. P. O. Box 1162 or phone
1017.
Help Wanted (Cont'd)
Operator who can announce or is will-
ing to learn, announcing chores are
light and transmitter shift is pleasant.
If you are inexperienced, we will teach
you both announcing and operation.
Can use college student during vaca-
tion in this job. Bert Wick, KDLR,
Devils Lake, N. Dak.
Experienced chief engineer-announcer
for complete responsibility operation
and maintenance of transmitter and
equipment. Must have car and like
small town life. Fine little station in
beautiful country. If you want perma-
nent job with good pay, write immedi-
ately stating experience, minimum
salary desired and full details about
yourself. Send photo, telephone num-
ber and date available. KROG, the
Mother Lode Vacationland Station,
Sonora, California.
Radio operator with first phone license.
Write or phone A. M. McGregor, KSTT,
Davenport, Iowa. 6-2541, days; 3-6677,
evenings.
Good experienced announcer with first
class ticket. Send audition tape, record
of experience, business and character
references to KWFC, Hot Springs, Na-
tional Park, Arkansas.
First class engineer: $50 for 40 hours
plus^overtime. WCBT, Roanoke Rapids,
Combination engineer-announcer with
experience. $75.00. WEBJ, Brewton,
Alabama.
Engineer wanted. No experience neces-
sary. Good pay. Great opportunity for
right, man. Apply WFLB, Fayetteville,
North Carolina. All applications an-
swered.
Need engineer now. Prefer combina-
tion man. Permanent. WGGA, Gaines-
ville, Georgia.
Immediate opening for engineer with
first class license. Good opportunity
for inexperienced man who wants to
learn broadcast radio. Good salary,
excellent vacation area, no housing or
transportation problems. WGNI, Wil-
mington, N. C.
First class ticket holder who can or
cannot announce. Job immediately
for mature, congenial person in local
independent. WHIR, Danville, Ky.
Want first class engineer. Evening
shift. Contact WIEL, Elizabethtown,
Kentucky.
First class engineer-announcer. Per-
manent position, good working condi-
tions. WJAT, Swainsboro, Georgia.
First class engineer. Control board and
recorder experience necessary. WKRM,
Columbia, Tennessee.
First class engineer-announcer needed
by 5000 watt WOOF, Dothan, Ala., at
$90.00 weekly.
Transmitter operator, experience de-
sirable but not essential, WRRF, Wash-
ington, North Carolina.
Production-Programming, Others
Attractive opening for capable young
lady — continuity department. 10,000
watt clear channel prominent midwest-
ern network station offers immediate
opportunity. If you are well qualified,
you will become a member of a re-
sponsible staff serving a large area.
Send full details including experience,
etc. and photo, if available. Write im-
mediately, all replies will be acknowl-
edged and kept confidential. Box 969M,
BROADCASTING . TELECASTING.
Program director, special events man
for midwest small market station.
Must be versatile including sports.
State minimum salary. Midwesterner
preferred. Box 971M, BROADCAST-
ING . TELECASTING.
Help Wanted (Cont'd)
Wanted: Experienced newsman v>U
bachelor's degree as parttime instruct
in large midwestern school of jourl]
lism while working on graduate f
gree. Radio news experience essentl
television experience desirable. Wjf
Box 973M, BROADCASTING . TEl||
CASTING.
WCRA, Effingham, 111. needs fem|j
copywriter with some experience
mediately.
Situations Wanted
Managerial
General manager, experienced
phases radio including building n
stations, wants .job managing sm;
market station. Guarantee to sh
profit in reasonable time or resi
Box 972M, BROADCASTING • TEI
CASTING.
Manager — 11 years experience, 5 yea
as manager. Versatile, sales emphas
Family. Salary and commission a
rangement preferred. Investment po
sible. Box 996M, BROADCASTING
TELECASTING.
CP holders! Station owners! Dor
loose your license. Employ a manag
with proven executive and technic
ability to organize, build and opera
your station. 25 years broadcast exper
ence. Reasonable salary. Personal ii
terview. T. L. Kidd, 440 Indian
Wichita, Kansas.
Announcers
Married, veteran, draft exempt, 2 yeai
experience. Strong on news and sport!
Working in west, wish to return easl
Box 762M, BROADCASTING . TELF,
CASTING.
Experienced announcer, strong on D.
commercials, news, operate consoL
veteran. Middle Atlantic, New Eng1
land states, presently employed. Bo
904M, BROADCASTING . TELECAST
ING.
Announcer, 32, family man. No pro
fessional experience but willing
work from bottom in good organiza
tion. Available for interview afteff'
May 1st. Northeastern Ohio
adjacent Pennsylvania. Box 962M
BROADCASTING . TELECASTING.
Beginner announcer wants staff jot (ji.
Graduate SRT. Interested in script kg,
writing, program sales. Likes news —
DJ, interview shows. Box 966ME?11
BROADCASTING . TELECASTING.
DJ-staff man-PD, 4 years experience sg
single, 25, veteran. TV and show
business experience. Box 97.0M
BROADCASTING . TELECASTING.
Announcer, fourteen months experi
ence, all phases news, disc shows, re-
motes. Desires station that is going
into TV. Prefer night turn. Avail
able immediately. Box 974M, BROAD
CASTING . TELECASTING.
Combination man, 33, married, veteran
emphasis on announcing, programming
Prefer, eastern location. Box 975M
BROADCASTING • TELECASTING
Can you use a man with over two years t
experience as a combination announcer
engineer? 1st class license. Draftfe
exempt. Box 981M, BROADCASTING*^
. TELECASTING.
Announcer, DJ, news 2 years exp. Am
25, married, no children. Desire AM or
TV in California, Oregon, Washington.
Career-minded. Full details. Box 982M,
BROADCASTING • TELECASTING.
Experienced announcer — News, special
events and staff. CoUege grad. Single,
27. Prefer northeast. All offers con-
sidered. Presently employed 1 kw.
Available May 1st. Box 986M, BROAD-
CASTING • TELECASTING.
Radio announcer. Program man. SRT
graduate, desires position any loca-
tion. Veteran. Draft exempt. Write
Box 989M, BROADCASTING • TELE-
CASTING.
Disc jockey; 2V2 years. Excellent voice.
Age 27; exempt vet. Box 992M, BROAD-
CASTING . TELECASTING.
Announcer. Some experience. All
phases but sports. Graduate, Pathfinder
Radio School, Kansas City. Junior Col-
lege graduate. Single. All offers con-
sidered. Box 993M, BROADCASTING
. TELECASTING.
Let me prove I can sell for you, too.
Announcer with ten years experience
in production and announcing desires
to advance to progressive network af-
filiate. Now program director. $75.00
minimum. Veteran. Box 994M, BROAD-
CASTING . TELECASTING.
EXPERIENCED
BROADCASTERS
NOW AVAILABLE
Situations Wanted (Cont'd)
Kperienced announcer-PD, employed,
.'"n, veteran, college graduate, radio
i, ,1 ickground, desires relocate as an-
., J Duncer, progressive station, prefer-
S&'y television, large city. Pleasant,
T^Jiature, versatile voice; singer, actor,
"finest references. Bill Clark, IO8V2
orth Chestnut, Seymour, Indiana.
nnouncer. Experienced. Saturday-
jnday fill-in for station in five hour
idius of N.Y.C. Paul Clark, % Haber,
;16 Vion St., Queens, N.Y.C.
U-round announcer desires locate
est coast/central Florida. AM- TV ex-
erience. Will work control board,
nmediately available. Tape, refer-
lces, on request. Don Cockrell, 203
ast Glendale Ave., Alexandria, Va.
[ature top commercial announcer, five
aars versatile experience. Superior
mice, technique. Mark Fidler, 3148
rilson, Chicago. Irving 8-1681.
nnouncer, graduate SRT Chicago,
roficient in DJ, news and commercials,
ingle. Draft exempt. Middlewest
referred. Johnny Hagan, 210 N. Kolin
venue, Chicago. Austin 7-5924.
nnouncer, 23, married, draft exempt,
raduate of announcing school, operate
oard, news, commercials, DJ. Disc on
aquest. Wm. Remaley, 604 W. 10th,
lansas City, Mo.
ombo man, 1st phone. Draft exempt,
'op news and sport. 250w_to 10 kw ex-
.nnouncer — Quality voice. Ambitious,
sliable. SRT graduate. Ability to do
11 types of announcing. Commercials
lat sell. Authoritative newscast,
tiendly DJ. Family man. Will go
nywhere. Disc available. Ted Stras-
er, 5306 North Luna, Chicago, 111.
lodney 3-6371.
Technical
jl.ngineer. 8 years experience. ' Seeks
3(f osition with progressive station. Ref-
erences, family. Box 938M, BROAD-
I ASTING . TELECASTING.
iirst class license. Radio telephone
I perator, desires position in broadcast
J.tation. Will travel. No station ex-
perience. Graduate radio-television-
,|ommunication repair and maintenance.
ijMve years experience — radio amateur.
rhree years experience radio, tele-
vision repair and maintenance. Box
490M, BROADCASTING . TELECAST -
pf'NG.
yj Engineer, first phone, no experience.
fiadio-television graduate. Available
4-nmediately. Box 991M, BROADCAST-
ING . TELECASTING.
jjhngineer, two years experience, trans-
[litter, maintenance, recording, re-
motes. Year continuous with 5 kw
lidwestern. Trained AM, FM, TV.
»raft exempt. Box 3P, BROADCAST-
NG . TELECASTING.
,D flxcellent radio vo!ce, they say. First
1 lass license. Combo operation experi-
nce. Box 323, Palm Desert, California
r telephone 76-2095.
xperience AM & FM, also TV train-
ag. Some experience as chief. Pre-
fer station with TV possibilities in
srl )kla., southwest, west. No announc-
ing. D. W. Williams, 235 West Kiowa,
flf)lcAlester, Oklahoma. Phone 3247-J.
A- Production-Programming, others
or| :opy writer, eighteen months experi-
nce. Can quickly produce good, read-
ble selling copy. Draft exempt. Pre-
sr west. Box 887M, BROADCAST-
NG . TELECASTING.
foung woman — versatile traffic man-
ger for CBS outlet— desires position
/ith real future. Minimum $3000.
available 3 weeks. Box 976M, BROAD-
:ASTING . TELECASTING.
ladio or TV production, New York
:ity network experience, 2 years ex-
perience all phases production. Wili-
ng to relocate, $250 month. Box 977M,
SROADCASTING . TELECASTING.
'raffic-programming-girl Friday. Ex-
erience with network station. Box
79M, BROADCASTING . TELECAST-
NG.
ippeal to women's and children's
market. Will write, participate in
hows exclusively for these sellable
markets. Prefer midwest. Box 980M,
SROADCASTING . TELECASTING.
•rogram director, associate producer,
nnouncer (with excellent board train-
rig), copy and scripwriter available
-nmediately for AM-FM-TV. 30, vet,
/ith family. Five years college, six
ears experience. Will travel. Box
37M, BROADCASTING . TELECAST-
NG.
Situations Wanted (Cont'd)
Program director of 1000 watt inde-
pendent desires to make change. Pre-
fer network affiliate. Nine years radio
experience. Draft exempt. Box 995M,
BROADCASTING . TELECASTING.
Newsman, voice, married, veteran, 24,
journalism graduate Missouri. Pres-
ently employed as assistant to news
director ABC affiliate. Available June
or July. Tape, particulars on request.
Box 997M, BROADCASTING . TELE-
CASTING.
For Sale (Cont'd)
Television
Managerial
Television. Former technical super-
visor/director fifteen years major net-
work, over twenty years radio-TV ex-
perience. Presently Asst. to VP and
head Contract Administration Dept.
leading electronic manufacturer. De-
sire permanent affiliation TV broad-
casting where demonstrated adminis-
trative ability required. Box 438M,
BROADCASTING . TELECASTING.
Technical
TV supervisor at present employed by
midwest TV station is tired of snow
drifts. I've been in TV four years and
have experience in station planning,
construction, proof, operation. I de-
sire a permanent position with new or
old, small or large TV station in the
south, east or west. An inquiry will
bring full details by return mail. Box
914M, BROADCASTING . TELECAST-
ING^
TV chief engineer now available for
new installation, desires contact. Box
960M, BROADCASTING . TELECAST-
ING^
Attention new TV station owners:
Group 18 engineers with 3 to 4 years
TV experience midwest NBC originat-
ing station. Trained in operating
studio shows, remotes, network pro-
gramming. Competent maintenance
men included. Will go singly or in
group. Box 988M, BROADCASTING •
TELECASTING.
Television engineer desires responsible
connection with proposed midwest out-
let. Benefit from long Hollywood ex-
perience involving design, installation,
operation. Apt. 207, 1735 North Gra-
mercy, Hollywood, California.
Production-Programming, Others
TV director. Former film producer-
director. Extensive successful career
in TV. Credits on top programs. De-
sires to join advertising agency, writer-
producer, or television station. Box
900M, BROADCASTING • TELECAST-
ING^^
TV floormanager and cameraman com-
bination, iy2 years TV station experi-
ence. Presently employed. Box 903M,
BROADCASTING ■ TELECASTING
Radio copywriter, desires TV position.
Film or production department pre-
ferred. Box 963M, BROADCASTING .
TELECASTING.
Experienced director/announcer with
radio-TV and film background. Avail-
able for radio station with plans for
TV. Familiar with FCC applications.
Box 964M, BROADCASTING . TELE-
C ASTING.
Girl, experienced painting props and
in entertainment drawing. Familiar
with actual TV procedure. Graduate
radio-TV school. Pretty, 29, BA. De-
gree. Good writer. Pleasant and un-
affected voice. Presently employed top
5000 watter. Want western U. S. Box
968M, BROADCASTING . TELECAST-
ING.
TV weatherman — topnotch television
weatherman, available one - month
notice Good salesman. Best offer
considered anywhere. Box 983M,
BROADCASTING . TELECASTING.
Advertising— programming executive,
currently employed TV, interested in
future opportunity. Box 998M, BROAD-
CASTING . TELECASTING.
For Sale
Stations
250 watt Western station. Needs good
management. $18,000.00 cash. Box
961M, BROADCASTING . TELECAST-
ING^
Tower, building, site, equipment pro-
vide nucleus television application 25th
market. Worthwhile investigating.
Consider lease, partnership, principals
able develop. Dick Evans, WIZZ,
2-5274, Wilkes-Barre, Penna.
Western station. Independents. Affi-
liates. All prices. Jack L. Stoll &
Associates, 4958 Melrose Ave., Los An-
geles 29, Calif.
Equipment, etc.
Available pending F.C.C. approval of
application filed. 192 foot tower.
Heavy steel; weight 6 tons. Tower
All items like new. Two RCA MI4877
recording attachments with MI4894
automatic equalizers and MI19822 heads,
$125.00 each. One Western Electric
124D amplifier, $75.00. Two Western
Electric 728B loudspeakers new, $40.00
each. One 77A RCA large TV micro-
phone, $150.00. One 77B1 RCA micro-
phone, $75.00. Two 74-B juniors, $35.00
each. Two 639-A cardioids, $85.00 each.
One 630A eight ball, $65.00. Box 985M,
BROADCASTING . TELECASTING.
2-Presto PT 900 tape recorders $450.00
each, both $800.00. P. O. Box 4554,
Jacksonville, Florida.
Radio Station KCOH in Houston, Texas,
announces the sale of a Presto model
Y . . . disc recorder . . . with a 1C cut-
ting head, combined with turntable, in
waist high cabinet. Priced at $512.00
when new. For sale at $330.00. For
information address correspondence to
Chief Engineer, Station KCOH, M. & M.
Building, Houston, Texas.
R.M.C. equipment. 3 heads, 2 arms —
best offer takes. Also R.C.A. radio
mike $150.00 KWAD, Wadena, Minne-
sota.
5kw transmitter, brand new Collins 21B
in original crates, never unpacked.
Carries Collins new-transmitter guar-
antee. Two sets tubes. Lists $26,400.
Will sell $22,500 FOB Columbus, Geor-
gia. Wire or phone Manager, Radio
Station WGBA. This is the finest
transmitter available for immediate de-
livery anywhere in the country today.
Complete Cole Transcription Library-
thousands of western, religious, polkas,
novelty, barber shop tunes. Costs
around $800.00. Due to programming
changes, will sell for $300.00 f.o.b. Mil-
waukee. Write WMIL, Milwaukee 45,
Wis.
For sale — Truscon self-supporting heavy
duty tower type D-30, height 173 ft.
Designed to simultaneously support
both TV and FM radiating elements.
Now standing adjacent state highway.
Make cash offer as is. J. A. Hardman,
25 Bank St., North Adams, Mass.
l-30<y heavy duty, 1-300' extra heavy
duty, 1-300' heavy duty tubular steel,
guyed TV. Phillips towers, new, of
course, immediate delivery, special
prices. Houston Radio Supply Co.,
Inc., Clay at LaBranch, Houston, Texas.
Last call — London Library of 300 10
inch 78 RPM discs. All instrumental
selections, price $125. F. O. B. New
York, Recording Associates, 113 West
42 Street, New York 18, New York.
Broadcast console six channels with
program, audition, monitor amplifiers.
REX Recording Studios, 619 Pike,
Seattle, Washington.
Wanted to Buy
Stations
Wanted— Eastern medium or small
market station. One-half cash. Give
complete details. Box 978M, BROAD-
CASTING . TELECASTING.
Equipment, etc.
3 kw or 1 kw FM transmitter, also 1%
transmission line. Box 909M, BROAD-
CASTING . TELECASTING
One kw transmitter less than ten years
old and in good operating condition.
Send full details and lowest cash price
to Box 940M, BROADCASTING . TELE-
CASTING^
Used lighting beacon for heavy two
hundred foot tower — Radio Station
WHWD, Hollywood, Fla.
Miscellaneous
Commercial crystals and new or re-
placement broadcast crystals for Bliley,
Western Electric, RCA holders, etc.,
fastest service. Als.o monitor and fre-
quency measuring service. Eidson Elec-
tronic Co., Temple, Texas, phone 3-3901.
(Continued on next page)
WYNN ALBY: An-
nouncer-Sportscast-
er - Salesman. Cre-
ator of : WAXED RE-
LAXATION. Strong
on personality and
interview shows.
Good on program-
ming, newswriting,
newsediting, &
board work. WILL
TRAVEL. TAPE OR
DISC AVAILABLE.
DAVID FRIEND:
Sportscaster - News-
caster-D. J. Former
law school student
strong on public fo-
rums, adlib shows
and special events.
Thorough
knowledge of all
popular artists.
Excellent DJ for-
mats available.
Good on Board.
TAPE OR DISC
AVAILABLE.
EDDIE SLANK:
Sportscaster - News-
caster - D.J. Crea-
tor of: ALL IN A
DAY OF SPORTS
and other sports
features. Strong on
Man - in - the - Street
interviews; play-
by - play; commer-
cial announcing;
news. Excellent
idea man. DISC OR
TAPE AVAILABLE.
LEON ELLIOTT:
Announcer - News-
caster - Salesman.
Warm, friendly per-
sonality. Wide busi-
ness background.
Good on public re-
lations. Strong on:
copy; sales pres-
entations; mer-
chandising; and
pitch announcing.
Extensive knowl-
edge of classical
and popular music
Operates control
board. TAPE OR DISC AVAILABLE.
BEN SLEEPER:
Announcer - News-
caster-Program Di-
rector. Formerly: 4
years Middlebury
college radio sta-
tion. Thorough ex-
perience in all mu-
,jamm sical & jazz pro-
Jk j»* grams. Strong on
flnim, continuity & reli-
X — gious scripts. Writ-
■A j^W er for several Prot-
Hk/ Iffl estant publications.
Wholesome air personality. Boardman.
TAPE OR DISC AVAILABLE.
HARRY BALDWIN:
Announcer - News-
caster-Program Di-
rector: Formerly: 3
years WMS— Mass.
as announcer, scrip-
ter & music direc-
tor. Educated at
Mercersburg Acad-
emy; Williams
College ( BA Mus);
Cincinnati Conserv-
a t o r y of Music
(Comp Major).
Strong on all types of m
and continuity. Good DJ,
and interviewer. TAPE
AVAILABLE.
Write or Wire
SRT
SCHOOL Of RADIO TECHNIQUE
SRT men and women are employed in broad-
casting stations all over the United States.
Miscellaneous (Cont'd)
FCC first-phone in 6 weeks. Both
residence and correspondence courses
available. Grantham Radio License
School, 706 North Wilcox, Hollywood,
California.
Help Wanted
Production-Programming, others
WRITER
A seasoned, all-round writer for radio
and television wanted by major net-
work affiliate. Good pay. Address Box
7S4M, BROADCASTING „ TELECAST-
ING
D.J. with S.A.*
Well known . . .
tional award winr
tract new accounts
proven . . . na-
er . . . will at-
build Hooper.
Write for folder today.
*SALES APPEAL
BOX 984M,
BROADCASTING . TELECASTING
top
negro disc jockey, draws over 5000
fan letters a week, sells all prod-
ucts like mad, available for right
price. Box IP, BROADCASTING •
TELECASTING.
Employment Service
EXECUTIVE PLACEMENT SERVICE
for competent managers, com-
mercial managers, program
directors, chief engineers,
disc jockeys. Reliable, confi-
dential, nation-wide service.
Send for full information today.
Howard S. Frazieb
POSITIONS FREQUENTLY AVAILABLE
as
Engineers
Announcers
Program Directors
WRITE FOR PLACEMENT FORMS
Edward C. Lobdell Associates
17 East 48 Street, New York 17, N. Y.
media buying in advertising agen-
cies. In one instance, he developed
advertising techniques which al-
tered buying practices of an entire
industry — the hair attachment bus-
iness. Previously a mail order in-
dustry, Mr. Evans used black and
white and radio. He increased one
company's advertising budget "100
times over," and that of the entire
industry from about $10,000 to
$400,000 yearly in only 18 months.
As partner in Evans & Durham
Agency, New York, he conducted
media studies for such clients as
Schenley Distillers, Alexander
Smith Carpets, Ex-lax and Vase-
line. He believes the selection of
Negro media and its personnel is
done haphazardly with unorganized
and incomplete methods in most
instances.
The basis for Negro media selec-
tion, he believes, is usually the
recommendation of a maid in the
home of the company president.
"The man in the agency who has
walked through Harlem twice be-
comes the Negro expert," he
charges.
The agency, rather than the cli-
ent, is reluctant to raise the level
of Negro advertising, Mr. Evans
claims, and many campaigns in Ne-
gro media are compromise cam-
paigns bought at the insistence of
the client. The Negro, he says, buys
brand names and is not a price-
bargainer. He gets psychological
satisfaction out of having the best
because of his status as a member
of a minority group.
These concepts are used by Mr.
Evans in his general account duties
Employment Service (Cont'd)
On All Accounts
( Continued from page 16)
at the Meyerhoff Agency, where he
has worked since 1949. His ac-
counts, most of which use radio, in-
clude Supreme Liberty Life Insur-
ance Co., Universal Life Insurance
Co., Jackson Mutual Life Insurance
Co., Service Federal Savings and
Loan bank, Metropolitan Mutual
Assurance Co., Dearborn Supply
Co., M & W Manufacturing Co. He
also counsels Illinois Meat Co., Jim
Beam Distillers and Kyron Founda-
tion.
Thirty-seven years old, Mr.
Evans was born in Louisville but
has lived most of his life in Chi-
cago. His wife is the former
Maudelle Bousfield. They have two
children, Leonard Jr., 6, and Midian,
3y2.
Paul Patterson
PAUL PATTERSON, 73, a director
and former president of the A. S
Abell Co., publisher of the Balti-
more Sunnapers and licensee of
WMAR (TV) Baltimore, died
that city last Monday after several
months' illness. He began his news
paper career at 18 on the Chicago
Tribune, was on the staff of the
Washington Herald and served s
city editor of the Washington
Times. He joined the Abell firm in
1911 as managing editor of the
Evening Sun, became company
president in 1919 and resigned last
year. He was a director of the
Associated Press and president
(1922-24) of American Newspaper
Publishers Assn. Survivors are his
wife, Elsie; a daughter, Polly
Chenery, and five sons, Paul Jr.,
Donald, James, Malcolm and
Walter.
NEED? STAFF & EXECUTIVES!
All levels. Applicants carefully
selected — screened— auditioned by our
radio-TV expert.
(2£&C&> Personnel Placements
22 West 46th St., New York City
Plaza 7-2728
Outstanding Opportunities
Florida
$42,500.00
Fulltime. Exclusive
market.
Michigan
$100,000.00
Well established.
Very profitable.
New York State
$62,500.00
Profitable.
Independent.
Appraisals • Negotiations • Financing
BLACKBURN-HAMILTON COMPANY
RADIO STATION AND NEWSPAPER BROKERS
WASHINGTON, D. C.
James W. Blackburn
Washington Bldg.
Sterling 4341-2
Ray V. Hamilton
Tribune Tower
Delaware 7-2755-6
SAN FRANCISCO
Lester M. Smith
235 Montgomery St.
Exbrook 2-5672
FCC Actions
( Continued from page 87)
WLAB Lebanon, Pa. — Granted mod.
CP for extension of completion date to
7-4-52.
ACTIONS ON MOTIONS
By Comr. George E. Sterling
KTOK Oklahoma City, Okla., and
WEEK, Peoria, 111.— Granted petition of
respective assignors and assignees for
dismissal without prejudice of appli-
cation for consent to assignment of li-
cense of KTOK from O. L. Taylor to
West Central Bcstg. Co.; application for
assignment of license and CP of sta-
tion WEEK from West Central Bcstg.
Co. to O. L. Taylor and application to
assign license and CP of WEEK from
O. L. Taylor to Radio Station WEEK
Inc.
City Bcstg. Corp., Nashua, N. H. —
Denied petition for additional exten-
sion of time from April 18 to April 30
in which to file exceptions to Initial
Decision issued in proceeding re its
application and that of WHOB Gard-
ner, Mass.
Leroy E. Parsons, Chehalis, Wash.—
Granted petition for acceptance of his
late appearance in proceeding re appli-
cation and that of Mid-State Bcstg. Co.,
Chehalis, Wash.
KWBU Corpus Christi, Tex.— Granted
petition for leave to intervene in pro-
ceeding re applications of Liberty
Bcstg. Co., Liberty, Tex., and that of
KTHT Houston, Tex.
KVSM San Mateo, Calif . — Granted
petition for acceptance of late appear-
ance in proceeding re application.
Oakland Bcstg. Co., Pontiac, Mich.,
and John C. Pomeroy, Pontiac, Mich. —
Granted petition of Oakland Bcstg. Co.
for dismissal without prejudice appli-
cation for CP on Commission's own
motion, removed from hearing docket
application of John C. Pomeroy.
By Hearing Examiner J. D. Bond
Chief, FCC Broadcast Bureau — Grant-
ed petition for extension of time to
June 16 in which application of WJVA
South Bend, Ind., for renewal of license
and for transfer of control and Chief
of Broadcast Bureau may file proposed
findings of fact and conclusions of law.
Gulf Beaches Bcstg. Co., St. Peters-
burg Beach, Fla., and WEEK, Tampa,
Fla. — By memorandum opinion and
order granted petition of Gulf Beaches
Bcstg. Co. for leave to amend its ap-
plication to substitute as vice-president
and director W. Frank Hobbs in lieu
of Harnold Falconnier, and to supply
certain information regarding personal
and financial qualifications of Mr.
Hobbs; to show certain technical and
financial information incident to change
of its proposal from non-directional to
directional operation, and dismissed as
moot in all other respects since such
amendments have heretofore been ac-
complished; upon request of any oppos-
ing counsel, at the further hearing
commencing on April 21, 1952, Gulf
Beaches shall present Hobbs for cross-
examination. Granted petition of WEBK
for leave to amend its application to
change proposed operation from non-
directional to directional and to show
certain technical and financial infor-
mation incident to the change. Effec-
tive date for appeal purposes in this
proceeding, April 18.
April 23 Applications . . .
ACCEPTED FOR FILING
License for CP
KVOZ Laredo, Tex. — Requests license
for CP, as mod., which authorized new
AM station.
Modification of License
KWEM West Memphis, Ark. — Re-
quests mod. license to change studio
location to Memphis, Tenn.
WKBS Oyster Bay, N. Y.— Requests
mod. license to specify station location
as Oyster Bay, N. Y.-Stamford, Conn.
WCAU-AM-FM Philadelphia — Re-
quests mod. license to change main
studio locations.
WRAP Norfolk, Va.— Requests mod.
CP, which authorized new AM station,
for approval of trans, location.
AM— 1470
WBOY Bcstg. Assoc., Tarpon Springs,
Fla.— Application for CP new AM sta-
tion on 1470 kc with 1 kw D AMENDED
to change power to 5 kw.
UAW-CIO Program to Canada
International Union, UAW-CIO, De-
troit— Requests authority to transmit
program Labor Views the News, Mon.-
Fri., 7:15 to 7:30 p.m., CST, from De-
troit, Mich., to CKLW Windsor, On-
tario, Canada.
License Renewal
Following stations request renewal
of license:
WISH Indianapolis, Ind.; WHOT
South Bend, Ind., and WSNJ Bridge-
ton, N. J.
TENDERED FOR FILING
AM— 1060 kc
KWSO Wasco, Calif.— Requests mod.
CP to change frequency from 1050 to
1060 kc, install DA-N.
AM— 1260 kc
KPOW Powell, Wyo.— Requests CP
to increase D power from 1 kw to
5 kw.
AM— 1380 kc
KDAS Malvern, Ark.— Requests CP
to change frequency from 1420 kc to
1380 kc.
APPLICATION RETURNED
KPLN Camden, Ark. — Mod. CP,
which authorized new AM station, for
approval of ant., trans, and main studio
locations.
WOPI Bristol, Tenn. — Renewal of li-
cense.
APPLICATION DISMISSED
WIAC Santurce, P. R. — Assignment
of license from Radio Station WIBS
Inc. to Tomes Muniz and Ramon Pares,
d/b as Muniz & Pares.
Page 90 • April 28, 1952
BROADCASTING • Telecasting
FCC Actions (Cont.) H^Sfc ^ Telestatus
April 24 Decisions . . , TOO KAimJim f* ' ,f!tf^ (Continued from -page 68)
COMMISSION EN BANC t" I ■ I • I II II II fl II 11 V'. / ™ the other issue, it was reported. Ob-
Granted CP I II II I II I I I I II III ^v^JjlJ^^^V/ servation of advertisements showed the
K-r cm RivthPviiiP Ark rmufsri rp I VVIIWVW v same comparative equality, except that
siu kc, wixn 1 kw u. homes included television sets.
Denied Mod. CP ■^'^3'^'»,»'»'»'»'»'»^'»mm'»'»'»'»m^'^ ^.-m.^^'mmmmmm^.m^mmWmm'* Time spent was averaged for all ad-
WERL East Rainelle, W. Va.— Denied ■ yertisements studied with the figure
mod. CP (which authorized new AM h ft V C O t\ V ft „ indicating not only those who saw the
station on 1450 kc. 250 w unl.), for ex- MX SCDlR SUMMARY THROUGH APRIL 24 ??se;-Jx2U?*i the advertisement and
tension of completion date from Feb. " WWUIU identified the product, but also "read
15 to May 15. If request for hearing is Appls In mo?, ,°f thr ,An\ong women,
BaSffiSHSSSIsS ff 3= :::::::::::::::::::: 2'1? 2f*$ S 32? 22J ^ S & jSSjftSi «S
" „ „ . _ . « . (Afeo see Actions of the FCC, page 86.) the "read most" figure was almost 10%
KTRM Beaumont, Tex.— Denied mod. 1 1 higher for women with TV, but for
CP (which authorized increase in power men about 1'2% lower
from 1 kw to 5 kw D on 990 kc and , . , ,
changes in DA-D), for extension of Docket Actions struction cost $22,542.57, first year oper- ine report was made alter anal-
completion date from April 8 to Oct. 8. ating cost $32,000, revenue $45,000. Son ysis of 1,208 interviews conducted
If request for hearing is filed within DECISION and mother are applicants for station: . . , , „ , , .
20 days, denial will be set aside and Emporia Va —Stone Bcste Co FCC Mr- Yates was announcer and student aS part ol the last lour readership
application designated for hearing; granted 1400 kc, 250 w fulltime. Condi- engineer for KMMO Marshall, Mo., and studies regularly made on behalf of
otherwise it will be presumed that ap- ?in_ Granted kni-il ?i Mrs- Yates is owner of gift store and .i Tj„„+t„„j t„-™„„ „„j d~ „.
' plicant does not desire to prosecute the tlon- Granted APril 23- confectionery. Filed April 22. ™e Hartford Times and the Prov-
application and permit will be can- DECISION AND ORDER Greenville, N. C. — Interstate Bcstg. idence Bulletin. Tests were made
celled Fostoria, Ohio-Seneca Radio Corp. "jjjj ^K^,^7^^^^^.' of heavy Thursday issues, the
mation of assignment of license which time, UA-i. conditions. Estimated con- dealer Filed Anril 2"\ u-v a j h. • t. i-j v
was granted April 18. S^^wi^fe^WstaS "reensbort Tc. -interstate Bcstg. b llZ%d and there IS no holiday stim-
WEXI (FM) St. Charles, Ill—Grant- IsgollO revenue (from AM-FM onera- Co ' 920 kc> 1 kw Aa*- Estimated con- ulus for Shopping,
ed authority to remain silent for addi- &onS) SMOOO Grange is Ucensee of struction cost $12,750, first year operat-
ional 90 days from March 28 pending WFOR Fostoria Granted AnHI23 mg cost $24,000, revenue $36,000. Equal * * *
reorganization of station. w*uts *ostoria. Granted April is. partners are John C. Greene Jr., com-
.._ . mercial manager of WRHI Rock Hills, \kitr*l\ /TW\ m. T I m.
FM Modifications New Applications . s- c- and S. Vasco Yonce, automobile WICU (TV) to TeleCOSt
Following FM stations granted mod. rr dealer. Filed April 23. _ _ .
of license or CPs covering changes in AM APPLICATIONS TRANSFER REQUESTS FrOITt trie ClOSSFOOmS
or^nt^he^ht^6"15, Changmg ERP High Point, N. C. — North State Bcstg. WDOS Oneonta, New York-Assign-
" M tZ, „ ~\t Co., 1590 kc, l kw day Estimated con- ment of license from Oneonta Star Inc. WICU (TV) Erie today (Monday)
WBSM-FM New Bedford, Mass. — struction cost $18,100, first year operat- to Ottaway Stations Inc. for amount 'i u • • * u. i J
Granted mod. license to change ERP ing cost $30,000, revenue $36,000. Prin- equal to depreciated value of assets less ls t0 Degm a series oi telecasts
from 20 kw to 2.5 kw. cipal is R. Glenn Hendrix & Sons Inc. liabilities (about $43,824.33). Principals showing classroom activities in
WERE-FM Cleveland— Granted mod. (75%), representatives for Lincoln In- in Ottaway Stations Inc. are President FH_ r,nhMo ^hnnlc: T>!P «Prip«
license to change ERP from 11.5 kw to dustries, Burton Upholstering Co., Bur- James H. Ottaway (40%) and Treas- XL,lle Puullc s>cnuois>. me series,,
20 kw. Mon Upholstery Co., and others. FUed urer-Secretary Ruth B. Ottaway (30%), entitled Erie Schools at Work, will
WCPS-FM Tarboro, N. C— Granted Apnl 22' wh? are, uco"troninS °fficers- directors Dresent 30-minute telecasts thrice
mod CP to change ERP from 3 kw to Sedalia, Mo.— Carl Wesley Yates Jr. and stockholders of Empire Newspapers piebenu ou ini iulk LeiecdbLb wuice
7 kw- ant from 300 ft to 260 ft cond and Christine Yates, d/b as Yates Bcstg. Inc., licensee of WENE Endicott, N. Y., weekly through June 6.
WTVB-FM Coldwater, Mich.— Grant- Co., 1050 kc, 1 kw day. Estimated con- a^WVPO Stroudsburg, Pa. Filed The announcement of the series
ed mod. CP to change ERP from 770 w WENE Endicott, N. Y.— Assignment mas made by Herbert Stewart, sta-
te 310 w, ant. from 220 ft. to 230 ft. of license from Empire Newspapers BL, „QvWol ^,ov,^^Q^ ,„V^ ^
License Renewal Memphis, Tenn.; WROL Knoxville, Inc. to Ottaway Stations Inc. for amount ™>} geneial manager, who ex-
Followine stations erantert renewnl Tenn.; WSAV Savannah, Ga.; WSGW equal to depreciated value of assets less plained that the programs were
otlictn^for T^J^mriod? Saginaw, Mich.; WSJS Winston-Salem, liabilities (about $103,884.55). Pnnei- bein2WeSented as a public service
oi licenses tor regular period. N c . WTAR Norfolk Va ; WVMI Bi- Pals in Ottaway Stations Inc. are Presi- "el V1-' tI1LcU cia cl puuiiL ^iviit.
KCRS Midland, Tex.; KFXM San Ber- i0xi Miss ■ KBIO Bur'ley Ida ; KCON dent James H. Ottaway (40%) and — :
nardino, Calif.; KVOD Denver, Col.; Conway Ark - KGAN Kingman, Ariz.; Treasurer-Secretary Ruth rB. Ottaway
WMAL Washington; WQAN Scranton, KRIB Mason City, Iowa; KRXK Rex- (30%), who are controlling officers, di-
Pa.; KGGM Albuquerque, N. M.; KVCV burg Ida ■ WCBA Corning N Y ■ WICE rectors and stockholders of Empire
Redding, Calif.; KVNU Logan, Utah; (formerly' WDEM) Providence, R. I.; Newspapers Inc., licensee of WVPO
WAGA Atlanta, Ga.; WETB Johnson WNHC-TV New Haven Conn. and Stroudsburg, Pa. Filed April 8.
City, Tenn.; WHYN Holyoke, Mass.; WWWW Rio Piedras p'r WRGA Rome, Ga.— Transfer of con- ^s~-& \£?U
WKZO Kalamazoo, Mich.; WQXI At- ' trol from Mrs. Annie C. Quarles, ad-
lanta; WTNC Thomasville, N. C; WSLS Granted Temporary License ministratrix of estate of John W.
Roanoke, Va.; KLEE Houston, Tex.; Following stations granted temporary Quarles, deceased, to Charles Smith- ^Hc% K •
KTAR Phoenix, Ariz.; KTBC Austin, extensions of licenses for period ending gall through transfer of 74% of stock TkIL V H
Tex.; WIND Chicago; WKAQ San Juan, August 1- for $40,000. Mr. Smithgall is owner of ^^^^ VNJ^BHI \ ■
P. R.; WMAM Marinette, Wis.; WMT Krvx Pierre S D ■ WGAI Eliza- WGGA Gainesville, Ga., and president, r^n Tli^, M
Cedar Rapids, Iowa; WOOF Dothan, r«v N r pnrl WMRV New Or treasurer and 28% owner of The Daily K W1\ JB
Ala.; WPAB Ponce, P. R.; KERB Ker- ,beatil Cltj • N" C" and WMR^ New °l Times, Gainesville, Ga. Filed April 8. ^■tU l\ Mk
mit. Tex.; KFXD Nampa, Ida.; KHQ leans- KOBK Owatonna, Minn.— Transfer of ^^■A. A f f 1 J^l
Spokane. Wash.; KLZ Denver- KSJB Following stations granted temporary co-trol from William F. Johns Jr. to ^H/n \| V ^9^B
Jamestown, N. D.; KUTA Salt Lake extensions of licenses for the period Myles H. Johns for $6,880.50. Myles H. U LM K ^^^Hi
City; KVI Seattle- KWIE Kennewick ending August 1 (Comr. Bartley voting Johns is president and 58% owner of
Wash.; KWTO Springfield, Mo.; KXXX for regular renewals): Broadcasting Service Inc., St. Paul,
Colby. Kan.; KYUM Yuma, Ariz.; KTHT Houston, Tex.; WWNC Ashe- Minn. Filed April 8. ^Mt*
WAEB Allentown, Pa.; WCHS Charles- ville, N. C; KFQD Anchorage. Alaska; WDBL Springfield, Tenn.— Transfer
ton, W. Va.; WGMS Washington, D. C; KTBB Tyler, Tex.; WAYS Charlotte, 0f control from Springfield Bcstg. Co.
WLIN Merrill, Wis.; WQAM Miami, N. C; WCAX Burlington, Vt.; WILL mc. to Springfield Bcstg. Co., a part-
Fla.; WRBC Jackson, Miss.; WREC Urbana, 111., and WVLK Versailles, Ky. nership, with each partner to hold same
percentage of interest as he now holds
in percentage of stock (each hold V3). B I
Change from corporation to partner- 1
- rUM ship; no monetary consideration. No
|jMT , actual change of ownership or control.
ytlDUllvto JlW* H Filed April 8.
WPLH- AM-FM Huntington, W. Va.—
Transfer of control from W. J. Newton
to partners E. A. Marshall, J. N. Hud-
i RMI "Pin Up" Hit — Published by Uucness V dleston. Paul B. Bailey, Flem J. Evans
Another Dim rin^y and Edwin G polan through sale of
stock and indebtedness for $40,000. Mr.
_^ _ _B _i Evans was president and general man-
gftJB fBsV mim BE Wj HI ager WPLM until last month; he is now
™ F ■ ■ M ■ m general manager only of corporation. / . If f
Other principals are West Virginia busi- / m A M V
ness and professional men. Filed April I # J% J W -ttC
On Records: Georgia Gibbs— Mercury; Tony \ f H KPFM (FM) Portland, Ore.-Involun- V C AftO VI ^ '
mctui \ WUlk tary assignment of license from Rob- • JyVv
myr vjntnr • Billy Eckstine Jm»wl. \ ert T. Zabelle, deceased, limited part- ) ^
Martin — Victor, « , ^ ngr wlth 25% interest to Doiores E. / |1 U T
Zabelle, executrix of estate of Mr. Za- I • M 0 7*
— rwi «V.^n Fields — ^Langworth. \ IS belle. Other three partners retain their V kcf\\.\Alt
On Transcriptions. isnep rieias « ^^^\BB holding. No monetary consideration. V A ' '
Filed April 21.
KTLN Denver, Col.— Assignment of
license from Leonard Coe to Radio Sta- * , ° ""A'!°" „„„„,„,
tion KTLN Inc., in which Mr. Coe will ROOM 280 — INSURANCE BUILDING
arao^p'^SSL'SSSJ REPRESENTED BY JOHN BLAIR & CO,
— ^■^■^M April 23.
BROADCASTING • Telecasting
April 28, 1952 • Page 91
ALERT TEST
7,200 AM Stations
Practice Conelrad
ABOUT 1,200 AM stations subscribing to the Conelrad alert plan were
scheduled to participate this past weekend in nationwide simulated air
attack exercises involving emergency control of radio broadcasts.
The special test early Saturday morning, conducted jointly by the FCC
and the U. S. Air Force, was called ★
to give broadcasters an opportunity
to check their emergency equip-
ment and Air Force pilots "experi-
ence in navigating without the aid
of the radio compass," it was an-
nounced.
The exercise was scheduled for
the period 1:30-5 a.m. April 26,
with stations operating as they
would during an actual enemy at-
tack— airing emergency civil de-
fense instructions. It was designed
to test the system devised by the
FCC and three air defense forces
of the Continental Air Defense
Command.
Participating stations in Satur-
day's exercise were not previously
identified, but the broadcasts were
planned over two prescribed fre-
quencies— 640 kc, a clear channel,
and 1240 kc, a Class IV local fre-
quency. Stations which operate 24
hours a day were not affected.
Early morning listeners were un-
aware of the exercise unless they
tuned to those channels and caught,
before and after each test, every
half hour, the announcement of the
FCC-USAF project. They would
have heard the entire broadcast
with the belief that it were emanat-
inquirer Station
An ABC Affiliate
First on the Dial
In America's Thir
Third Market
ed by THE KATZ AGENCY
ing from the same station through-
out that period.
The plan called for each group of
stations within a metropolitan area
—those each on 640 kc and 1240
kc — to carry a common program
originated from a single control
point in each city. The broadcasts
were to be alternated without in-
terruption at certain intervals, with
only one station on the air at any
one time. Another requirement was
reduced power.
In the smaller cities with only
one or two outlets, each station was
to generally transmit its own pro-
gram over one of the two common
frequencies, with a silent period
between each transmission.
Political Libel
(Continued from page 25)
penses arising from record-keep-
ing, administrative costs and extra
precautions due to libel risks. Only
a fortnight ago, Rep. Mike Mans-
field (D-Mont.) warned that he
was considering introduction of
legislation to prohibit what he
called "double charging" by sta-
tions for political time.
Sen. Gillette indicated that he
was inclined to go along with the
Horan bill and hinted the subcom-
mittee might recommend its pas-
sage.
Col. Roberts said it was an "un-
fair burden on the broadcaster" to
force him to make a private deci-
sion (on parties, candidates, their
remarks, etc.) which rightfully
should be made by the public.
The DuMont representative said
his network would not permit the
Communist party, though a legal
political party, to buy time on its
facility. Mr. Fellows questioned
this, noting that the calculated risk
would be in possible wilful viola-
tion of the law. Col. Roberts said
DuMont was ready to accept that
risk. Both men agreed, however,
that the broadcaster ought not be
required to assume the burden.
Col. Roberts said that a vicious
attack can be made against a candi-
date without being libelous. Sen.
Hennings discussed generously
what is "fair comment" and what
is "libel or slander."
Cardinal principle of radio-TV
station operation on political
broadcasting today is "fairness,"
Mr. Fellows emphasized.
The subcommittee is concurrently
drafting language for a bill on the
election laws, Broadcasting •
Telecasting was told by the sub-
committee counsel, John Moore.
However, nothing specific on the
governing of the broadcast indus-
try is expected to be included in the
bill. And while the subcommittee
is concerned with libel and liability,
it probably will not include the
subject in its legislation.
'MOON-DOG HOUSE'
WJW's Freed Packs 'em In
OVERWHELMING response to a
disc jockey's two-week promotion
over WJW Cleveland of a corona-
tion ball for fans of his 11:15 p.m.
to 1 a.m. Moon-Dog House brought
a crowd of 25,000 to the ball and
70 extra firemen and policemen to
handle the throng, station notes.
The huge group in Cleveland was
reason enough for WJW to add an
additional segment from 5-6 p.m.
to the Moon-Dog House show and
marked a fitting climax to the ef-
forts of Alan Freed, the show's
star since it started six months ago.
The late night show started with
the title, The Freeditorium, and
changed its name to Moon-Dog
House when a record shop bought
part of the show across the board.
Fan clubs and mail followed and
advance balls were held a few weeks
ago in Akron and Canton, with 4,-
000 attending each event.
Mr. Freed's two weeks' of promot-
ing the Cleveland "Moon-Dog
House Ball" was done on his own
program and not a word of pro-
motion was used through other
media. Although advance ticket
sales reached 6,000 and the crowd
began to gather almost an hour
before the ball, not even Mr. Freed
was prepared for the crowd of 25,-
000 at the Cleveland dance.
Needless to say, the two original
Moon-Dog House sponsors are con-
tinuing the Monday through Satur-
day broadcasts.
WMAQ LOCAL BUSINESS
Volume Up, Kopf Reports
MORE than $150,000 in local
radio business has been billed by
WMAQ (NBC) Chicago in the past
few weeks, Harry C. Kopf, vice
president and general manager,
said last week. He issued details
from the sales report of Rudi Neu-
bauer, WMAQ gales manager,
showing sale of more than 1,500
one-minute spots and participa-
tions, as well as 80 minutes of pro-
gramming weekly which was
bought by the Chrysler Dealers of
Cook County through Olian Adv.,
Chicago.
Largest spot order, for 25 one-
minute announcements weekly for
52 weeks, came from Dormin Inc.,
through Dowd, Redfield and John-
stone.
ILL. U. CLINIC
Set for May 1-2
RADIO NEWS CLINIC, sponsored
by the U. of Illinois, will be held
at the university's Robert Allerton
Park near Monticello May 1-2.
Program participants include Jack
Shelley, WHO Des Moines; Fred Hin-
shaw, WLBC Muncie, Ind.; William
Ray, WMAQ Chicago; Glenn L. Far-
rington, WTAX Springfield; Glen
Broughman, WQUA Moline; Laverne
Waltman, WLPO La Salle; Robert
Eickmeyer, WTAD Quincy; Bert De-
Barr, WVLN Olney, Quincy Howe,
WILL Urbana; Brooks Watson, WMBD
Peoria, and Wick Evans, WDZ Decatur.
Illinois Broadcasters Assn. is to be
represented by Ray Livesay, WLBH
Mattoon, past president of IBA.
PRESS STRIKE
Sees Tacoma Radio Boom
PRESSMEN'S strike which
stopped publication April 12 of the
Tacoma News Tribune, the city's
only daily, has expanded news and
feature coverage on Tacoma's radio
stations and made business "aw-
fully good," according to station
executives.
A week after the strike hit
Tacoma's afternoon and Sunday
publication, all local stations re-
ported success in (1) meeting the
community's need for news, and
(2) serving advertising require-
ments of local business.
To its normal 12 daily newscasts,
KMO Tacoma swiftly added spe-
cial commentary programs, two
extra news shows Saturday and
Sunday, and an extra sportcast
daily, Jerry Geehan, general man-
ager, reported. Notices of club
meetings, Philharmonic concerts
and other public events, and a
quarter-hour of funeral and obi-
tuary notices, were being aired as
a public service.
Mr. Geehan said advertisers who
heretofore have used radio con-
sistently found business up to
standard, although department
stores and others who threw in a
quick spot schedule to substitute
for their normal newspaper ads
were not having equal success.
KTNT (FM), the transit-radio
station owned by the News Tribune,
took over the AP bureau for Pierce
County (Tacoma) and added two
persons to its news staff.
Burke Ormsby, KTNT director
of news and special events, re-
ported the station also launched a
Sunday program with eight actors
dramatizing the weekly comics.
Over-all spot business at KTNT
doubled after the strike began, he
said.
KTAC (formerly KTBI) Tacoma,
which began a concentrated news
coverage when it went fulltime
February 11, augmented its news
schedule tremendously, according
to H. J. Quilliam, president. Busi-
ness at the station boomed after
the strike began, he said.
WTMJ ANNIVERSARY
Observance Begins May 1
SPECIAL programs over WTMJ-
AM-TV Milwaukee will mark the
30th anniversary of Milwaukee
Journal radio service to the com-
munity May 1.
Festivities will begin an anni-
versary observance period which
will be climaxed in August by a
week-long celebration of the 10th
anniversary of Milwaukee's Radio
City. This summer also will mark
the 25th anniversary of WTMJ's
affiliation with NBC.
fWEOK
POUGHKEEPSIE
1 ■
REPRESENTED BY
EVERETT McKINNEY, INC.
Page 92 • April 28, 1952
BROADCASTING • Telecasting
Spot Radio
(Continued from page 23)
and more attention to maintaining
a satisfactory margin between
revenues and expenses in the com-
ing months, according to Irwin
Maier, board chairman of the ad-
vertising bureau. He reported Wed-
nesday that national advertisers set
a new record in newspaper-space
purchases last year, spending a
total of $513 million, a figure
almost double the comparable news-
paper revenue in 1946.
Some $2,226 million is estimated
as the newspaper take from adver-
tisers this year, he said, to lead
the next largest medium, direct
mail, by a two-to-one margin.
Radio's income from the total ad-
1 vertising bill will be about $690
million and television's, $484 mil-
lion, he added.
Newspapers, however, still "sim-
ply cannot stand any real decline
in revenue," he noted.
Agendas for closed sessions Tues-
day, first day of the convention, in-
dicated possible discussion for a
j wide range of radio-TV topics,
; from newspaper monitorship of
competing radio newscasts to pro-
motion of newspaper-owned radio
stations.
Representatives of papers with
! less than 10,000 circulation, meet-
i ing separately, did not raise any
radio-founded subjects, it was re-
! ported, while those from papers
I with 10,000-50,000 circulation asked
j only one question: "How many
papers in cities under 50,000 pop-
ulation have applied for or de-
finitely intend to apply for a TV
station?" Five of the 200 papers
represented answered affirmatively.
Delegates at the advertising ses-
! sion Wednesday also heard how to
sell national retail advertising from
William A. Greene, Bureau of Ad-
vertising assistant director, and
bureau staff members who reported
on local saturation campaigns con-
ducted in newspapers for Bab-O,
Colgate and Personna blades, cor-
porations which turned AM and TV
advertising budgets over to news-
papers as a result.
A sales presentation, prepared
for Motorola, was outlined to show
the thesis that advertising limited
to 63 TV markets had reached only
58.1% of the consumers, so that, it
was argued, only $30,000 of every
$100,000 spent for advertising was
reaching effective coverage.
Another corporation, Tidewater
Oil, was reported as turning from
radio to newspaper advertising on
grounds that its greatest sales
Looking for Radio &
Television Technicians?
RCA Institutes, Inc., graduates students
at regular intervals, as technicians,
operators and laboratory aids. Our
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period occurred at the time of
lowest radio audience. Another ad-
vertiser increasing its newspaper
purchases was Campbell Soup Co.,
identified as increasing expendi-
tures from $220,000 in 1948 to over
$1 million in 1951.
Louis N. Brockway, executive
vice president of Young & Rubicam,
speaking Wednesday as vice chair-
man of the Advertising Council,
said that 579 daily newspapers had
joined the two-month old news-
paper cooperation plan to donate a
one-column, three-inch space — often
on the front page — to public service
messages twice a month. "It means
a circulation of 27 million readers
every 15 days . . . and some of the
space you cannot buy at any price,"
he reported.
First-day meetings stressed free-
dom of the press, with ANPA
President Charles F. McCahill set-
ting the pace by urging that Presi-
dential powers of seizure be made
plain and explicit by law. His
speech was followed by an address
from Dr. Alberto Gainza Paz, pub-
lisher in exile of Argentina's La
Presna, who gave similar warnings
on press restrictions.
Discussion groups later in the
day yielded an unpublicized restric-
tion on newspapers, based on radio
reporting: Presence of a radio in a
newsroom for the purpose of re-
ceiving and reporting police calls
is listed as a federal offense.
Slocum Named Secretary
Election of ANPA officers and
directors, final business before ad-
journment Thursday afternoon, re-
sulted in naming of Richard W.
Slocum of the Philadelphia Bulletin
and previously an ANPA director,
as secretary. Two newly elected
directors were Franklin D. Schurz
of the South Bend (Ind.) Tribune
and H. H. Cahill of the Seattle
(Wash.) Times. Re-elected officers
were Mr. McCahill, president;
George C. Biggers, Atlanta (Ga.)
Journal and Constitution, vice pres-
ident, and W. L. Fanning, West-
chester County Publishers, White
Plains, N. Y., treasurer.
Special meetings for associated
newspaper groups were held Mon-
day, the day before the ANPA ses-
sions started, and included a labor
conference panel at which Richard
P. Doherty, employer-employe rela-
tions director of the NARTB and
industry member of the Wage Sta-
bilization Board, was a speaker.
Other organizations which met dur-
ing the week included the AP, UP,
INS, New York State Publishers
Assn., Pennsylvania Newspaper
Publishers Assn., Publishers Bu-
reau of New Jersey and the Amer-
ican Assn. of Newspaper Repre-
sentatives.
ROBERT ATKINSON, owner of Atkin-
son Co., Los Angeles, radio station
representative, adds to duties by rep-
resenting list of West Coast Radio
Sales, that city.
IRON LUNG DJ
Polio Patient Has Show
STEVE SPEARMAN, who is 21
and a patient at Houston's South-
west Respiratory Polio Center, is
building a successful career for
himself as a disc jockey.
With the aid of John Norman,
radio and video program producer,
Mr. Spearman tapes the show while
in his iron lung. The show is pres-
ented at 8 p.m. Saturday over
KXYZ Houston and then is shipped
to Hot Springs, Ark., for broadcast
to Mr. Spearman's hometown lis-
teners.
Mr. Spearman handles most of
the program details himself. He
answers his own fan mail, selects
his own music and each week dic-
tates the shows continuity to Mr.
Norman. Most of the writing is
in dialogue form, with Mr. Norman
helping out as straight man. In
this way, the iron lung's mechani-
cal rhythm is effectively camou-
flaged.
Although often discussing hos-
pital goings-on, Mr. Spearman
Flood Funds
( Continued from page 27)
Eularick and Lyle Bremser of
KFAB Omaha, News Director Aus-
tin Schneider of KCSJ Sioux City,
Iowa, Robert O'Brien of KFWI
Council Bluffs, Iowa, and Julian
Hoshal of KSTP St. Paul. Doing
the job for WPTR were News Edi-
tor Will Roger Stevens, announcer
Bob Austin and engineers James
Cruise Jr. and Bob Englebrat, ac-
cording to H. W. Maschmeier, pro-
gram director.
The 5 kw installation of KTRI
Sioux City, Iowa, was inundated by
the flood and Station Manager E. H.
Huber flashed a distress call to
Collins Radio Co., Grand Rapids, for
a 250w transmitter, which in 15
hours was trucked 300 miles, in-
stalled and was carrying the pro-
gram from the station's downtown
studio. Chuck Lowder, Collins field
service engineer, and KTRI Chief
Engineer Willard Easterly worked
all night April 14 restoring the sta-
tion to the air. James Knights Co.,
Sandwich, 111., ground crystals and
shipped them by air for the new
transmitter.
WKTY LaCrosse, Wis., met the
occasion with a performance that
drew this comment from one dis-
aster official: "As outstanding use-
ful services to disaster workers as
I have ever seen." News coverage
included an area-wide air trip by
newsman Charlie Kearns, who used
a self-powered tape recorder to
document his survey for listeners.
By receiving walkie-talkie relays
from Coast Guard Auxiliary patrol-
men, and transmitting coded mes-
sages to Coast Guard boats, the
station was instrumental in halting
racing motor boat drivers, who
threatened sand and earthen dikes
along low-lying city areas with
large waves.
Mr. Norman (standing), head of
John Norman Productions, holds
mike while Mr. Spearman tapes his
show.
rarely mentions his illness serious-
ly. Listeners sometimes fail to
discover that he is an iron lung
patient.
'Ohio Story7 Change
TRANSCRIBED dramatic pro-
gram, The Ohio Story, shifts from
WTAM to WGAR Cleveland effec-
tive June 2 and plans are under-
way to expand the series to per-
haps 15 other Ohio stations, WGAR
reported last week. Starring Nel-
son Olmstead, the series has been
sponsored for five years on WTAM
by Ohio Bell Telephone Co. and
has won newspaper poll awards as
outstanding Cleveland dramatic
program. Agency is McCann-
Erickson.
BROADCASTING • Telecast!
IN RETAIL SALES
among Sales Management's 162
Metropolitan Areas
1*F YOUR radio campaign is
based on the first 100
markets according to Retail
Sales volume — then over
234,000 Quad-Citians are
buying above your stand-
ard.
WHBF has worked with
mind, body and its facilities
to assist in the progress and
growth of the Quad-City
area to a major market posi-
tion.
Les Johnson, V.P. and Gen. Mgr.
WHBF
TELCO BUILDING, ROCK ISLAND, ILLINOIS
6eprss*n!e<) by Avery-Knodei, Inc.
April 28, 1952 • Page 93
PEOPLE...
WDGY MINNEAPOLIS SALE
TO HAGMAN GROUP APPROVED
APPROVAL of sale of 50 kw WDGY Minneap-
olis-St. Paul for $425,000 from Stuart Invest-
ment Co. to group of Twin Cities businessmen
headed by Clarence T. (Swanee) Hagman
[B»T, March 24, Feb. 11] was given by FCC
Friday. Authorization was made contingent on
Mr. Hagman divesting himself of all interest
in WLOL Minneapolis, amounting to about
1% of outstanding stock. Mr. Hagman until
February was general manager of WLOL.
Associated equally with Mr. Hagman in
ownership of 30-year-old WDGY (on 1130 kc
with 25 kw nighttime power) are H. J. Lang,
electronic welding company owner and San
Diego (Calif.) auto supply businessman;
George E. Lau, operator of coffee shop chain;
P.larpnre W. Lew. furniture retailer. WDGY
CONSTITUTIONAL TV
TELEVISION thus far is only instru-
ment by which steel companies have been
able to compete on equal terms with
President Truman, Wage Stabilization
Board and CIO, Clarence B. Randall,
Inland Steel Co. president, told National
Press Club luncheon Friday.
"Perhaps television should be super-
imposed on the Constitution," he quipped,
"but it should be done by Constitutional
means." Mr. Randall said he faced
"largest audience which any private
citizen had ever addressed" in his April
9 reply to President's seizure of steel
mills.
lost $90,000 in 1951, transfer application re-
vealed.
Stuart Investment Co. continues to own
KFOR Lincoln and KOIL Omaha.
ASCAP POSTPONES
ELECTION OF OFFICERS
ELECTION of officers of ASCAP for coming
year, scheduled for last Thursday's meeting
of society's board of directors at their first
regular session since their own election, has
been postponed for "a couple of weeks," ASCAP
spokesman said Friday.
Official explanation for postponement was
absence of some board members from meeting,
which others felt should be present before
undertaking such important task as choosing
organization's officers. Unofficial reports are
that directors present were unable to agree
on successor to Otto A. Harbaeh, who is said
to have refused to serve another term as presi-
dent on ground that at 78 he is entitled to
relinquish burden of official duties.
Meeting also reached no decision regarding
reinstitution of post of general manager, which
was discontinued following death of J ohn Paine
some years ago. Since then, duties have been
divided among executives heading legal, for-
eign, sales and accounting activities.
After months of negotiations, ASCAP has
signed contracts with Functional Music of Chi-
cago and Air Music of New York, "beep"
services supplying background music to stores,
factories, restaurants, etc., Jules M. Collins,
sales manager of ASCAP, announced Friday.
Contracts provide for retroactive payment for
use of ASCAP-licensed music by these com-
panies, Mr. Collins said.
LEE ENTERPRISES INC. SUES
ON behalf of its WOR-AM-TV New York,
Thomas S. Lee Enterprises filed suit Friday
with county clerk, Superior Court of New
York, to collect $8,638.02 allegedly due from
Cavanaugh-Shore & Co., New York agency,
and Antuner Co., N. Y., for time charges and
money allegedly refunded by stations to cus-
tomers of Antuner. Lee Enterprises also sued
Cavanaugh-Shore for $4,105.90, allegedly due
for commercial announcements for agency. De-
fendants could not be reached late Friday for
comment.
WBKB-CBS COOPERATION
WBKB (TV) Chicago to make complete facil-
ities available to CBS-TV network for cover-
age of both political conventions this July,
under sponsorship of Westinghouse Electric
Corp., CBS-TV announced Friday.
Page 94 • April 28, 1952 ^
SHARP REVENUE RISE SHOWN
FOR DuMONT NETWORK
DuMONT TV Network has shown consistent
rise in revenue over past 15 months, Chris J.
Witting, director and general manager, re-
ported in statement for publication today
(Monday). Revenues for 1951 were up 196%
over 1950 and in first quarter of 1952 increased
another 68% over like period of last year, he
said.
During January, February and March of
this year, in average week, DuMont placed
712 station quarter-hours of business with its
affiliates, against 636 quarter-hours year ago
and 230 quarter-hours in 1950, network re-
ported. Meanwhile, average commercial Du-
Mont network has risen to 15.5 stations, with
at least five sponsors increasing their networks
substantially in recent months and 13 indicat-
ing plans for remaining on air all summer.
CLIENT SERVICE BUREAU
ORGANIZED BY WLWT
WLWT (TV) Cincinnati announced Friday
formation of Client Service Dept. to be headed
by Frederic Gregg. Mr. Gregg for past year
has been in charge of promotion for Crosley
television outlets.
New department will offer complete promo-
tion and merchandising service to TV adver-
tisers. Operating on six-figure budget with full
staff of specialists, department will be com-
pletely self-contained unit embracing all phases
of promotion, merchandising, exploitation and
related client and station activity.
TEST DRAMA'S RATING
WOR-TV New York's experimental
Broadway TV Theatre — same play each
night Monday through Friday — attained
unduplicated Pulse rating of 32.3 in its
opening week, April 14 through 18, when
"Trial of Mary Dugan" was presented,
WOR-TV spokesmen reported Friday.
They said this meant show was seen by
918,000 families (not counting duplica-
tions) during that week. President
Theodore C. Streibert regarded this rat-
ing as "merely a start" and predicted
audience for series, sponsored by General
Tire & Rubber Co. and R. J. Reynolds
Tobacco Co., "will continue to increase,
and that the plays will build themselves."
DAVID T. HARRIS, salesman at KFBK
Sacramento, Calif., advanced by McClatchy
Broadcasting Co. to KWG Stockton as man-
ager. He succeeds Howard L. Bailey, now
manager of Bee Engraving, Sacramento.
K. BRUCE MITCHELL, director of Western
Union international communications since
1947, appointed vice president of same area.
JOHN E. KUCERA, head of time-buying
section of Biow Co. Media Dept., named radio-
TV chairman of National Assn. for Mental
Health.
WADE CHAPMAN and BERNARD SLAVIN
to Christiansen Adv. Agency, Chicago, as ac-
count executives, from BBDO, same city, and
Hixon & Jorgensen, Los Angeles.
E. HOY McCONNELL named manager of
radio sales for Capehart-Farnsworth Corp.,
Ft. Wayne, Ind.
NEW NBC SPAC GROUPS
TO MEET THIS WEEK
FIRST meeting of NBC's new Stations Plan-
ning & Advisory Committee to be held Tues-
day and Wednesday in New York, with Harry
Bannister officiating for first time since taking
over as stations relations vice president.
Committee to convene at 10 a.m. Tuesday
with NBC President Joseph H. McConnell and
Mr. Bannister giving welcome, followed by
morning-long closed session for elections, etc.
Combined SPAC will hear summer radio pre-
sentation in early afternoon by Jack Herbert,
vice president for radio network sales, with
separate radio and TV sessions following.
Radio group to hear further talks on their
departmental activities by following: Mr.
Herbert; Fred Dodge, merchandising director;
Hugh M. Beville, director of plans and re-
search; Jake Evans, manager of advertising
and promotion; Syd Eiges, vice president for
press and exploitation; Charles Barry, vice
president for radio network programs; Henry
Cassidy, director of radio news and special
events, and William McAndrew, director of
public affairs.
Television group simultaneously scheduled
for departmental talks by Sylvester L. Weaver
Jr., vice president in charge of NBC TV net-
work; Joseph V. Heffernan, financial vice
president; George Frey, vice president and
director of TV network sales ; Davidson Taylor,
general production executwe; Mr. McAndrew;
Ed Madden, vice president of TV network
operations and sales; Carl Stanton, manager
of TV commercial program planning, and Fred
Wile, vice president and director of TV net-
work production.
Morning of second day to be spent by com-
bined SPAC in closed session and in afternoon,
Radio and TV groups will separate for further
conferences with NBC officials.
New SPAC consists of:
RADIO— Richard O. Dunning, KHQ Spokane;
Ralph Evans, WHO Des Moines and WOC Daven-
port; B. T. Whitmire, WFBC Greenville, S. C.J
Robert B. Hanna Jr., WGY Schenectady; P. A.
Sugg, WKY Oklahoma City; Allen M. Woodall,
WDAK Columbus, Ga.; Ed Yocum, KGHL Billings,
Mont., and Willard C. Worcester, WIRE Indiapapolis.
TV— Martin Campbell, WFAA-TV Dallas; E. R.
Vadeboncoeur, WSYR-TV Syracuse; Stanley Hub-
bard, KSTP-TV Minneapolis-St. Paul; Lee Wailes,
Fort Industry Co.'s WSPD-TV Toledo.
CHASE BUYS CANDY FIRM
CHASE CANDY Co., St. Louis, has purchased
Shotwell Mfg. Co., Chicago, which makes
Puritan and Hostess marshmallows and candy.
Respective agencies are Glee R. Stocker &
Assoc., St. Louis, and Reincke, Meyer & Finn,
Chicago.
BROADCASTING • Telecasting
sr.«. «asa
=5^
ARE UP
ARE DOWN
WREC rates per thousand listeners have declined 10.1% since
1946. You get more in every way from WREC.
WREC Hooper Ratings average
higher than on any other Memphis
Station
MEMPHIS NO. 1 STATION
REPRESENTED BY THE KATZ AGENCY
AFFILIATED WITH CBS, 600 KC, 5000 WATTS
MAY 5, 1952
— . _ — — — —
3 5c Pfc* i-v.
Page 23
lirh Buyin
IO-AM-
Page 23
More Plan
Campaigns
Page 25
'cabody Awards
Announced
0*
tee' - -^9
CO'*
o4?
Results are wha
what WTVR spo
Getting results for sponsors is our
business. And our formula for making
sponsors happy is simple indeed. We take
a big helping of public service,
mix it with top network programs, add
the program and engineering
knowhow we've acquired during our
26 years. Oh, yes, we can't forget the
friendly warmth that characterizes
WTVR announcers. Sponsors like these
ingredients. Have you tasted the result?
Havens & Martin Stations are the only
complete broadcasting institution in Richmond.
Pioneer NBC outlets for Virginia's first market.
Represented nationally by John Blair & Company
Wherever radio station WFAA is heard, housewives are
familiar with a jingle that goes, "Better buy Bur-
leson's honey." You can find Burleson's on grocers' shelves
in major markets all over the Southwest. It wasn't that way
back in the early 1930's . . .
A WFAA salesman had just finished speaking on the power
of radio advertising before the Waxahachie, Texas, Rotary
Club. T. W. Burleson walked up and introduced himself,
explaining that he operated a small honey packing business.
Radio interested him, but when they got around to discuss-
ing cost, the old gentleman snorted, "Just for rich folks!"
and stalked out the door.
Young whippersnapper!" he cried . .
"That $600 will
break us!"
Instead, it built
a honey of a business
for the Burlesons
It was two years later that young Ed Burleson, just out of
college, was in Dallas trying to build distribution for his
father's growing business. Radio looked like the answer,
and Ed signed a $600 contract with WFAA for a year's
schedule of announcements. Ed Burleson got a stormy recep-
tion when he reached home with the news.
Within six months though, the elder Burleson had reason
to change his opinion of radio, and by the end of the second
year's contract, sales of Burleson's honey had jumped 400% !
From that day to this, radio has had a large share of Burle-
son advertising - over the station that helped make it a honey
of a business — WFAA.
WFAA-820 is a honey of a station, too. Ask the Petry man
about it today!
EDWARD PETRY & CO
ALEX KEESE, Station Manager
Published every Monday, with Yearbook Numbers (53rd and 54th issues) published in January and February by Broadcasting Publications, Inc., 870 National Press
Building, Washington 4, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C, under act of March 3, 1879.
3 1ffil#pte&t*1d
telecast once weekly for 13 weeks
Drew 55/245 P^ces of mail
The programs:
TALENT TIME 31,564
NAME THE BRAND 13,471
STUMP YOUR NEIGHBOR 10,210
Buy WGAL-TV to sell these many thousands of prosperous buyers
A Steinmart Station
Clair R. McCoIlough, Pres.
WGAL
Represented by
ROBERT MEEKER ASSOCIATES
New York Chicago San Francisco Los Angeies
Page 4 • May 5, 1952
BROADCASTING •
CLOSED CIRCUIT
WATCH for developments on new RCA mul-
tiple-purpose TV method (probably to be de-
signated as Telespot) until now highly classi-
fied. Dr. Charles B. Jolliffe, RCA vice presi-
dent and technical director, demonstrated sys-
tem to FCC, civil defense and military repre-
sentatives in Washington Friday. Method en-
tails principle of Ultrafax high-speed trans-
mission.
ACTION OF Senate Rules in reporting so-
called Gathings resolution authorizing House
Interstate and Foreign Commerce Committee
to investigate blood and thunder programming
in TV, stems from, mounting opposition to that
type of programming and to commercials —
mainly beer. Committee expected to counsel
with NARTB TV Board of Review on enforce-
ment and presumably will give it strong back-
ing in effort to bring moderations and restraint
into programming because of effect on juvenile
audiences. Chairman of committee likely to
be Rep. Lindley Beckworth (D-Tex.).
TAILORED price regulations for radio-TV
industry will be out in next fortnight. OPS
staff is poring over final draft now, which is
understood to provide ceilings at retail-whole-
sale level. Regulation based on manufacturers'
price survey recently completed by agency, and
will cover receivers, phonographs, other radio-
TV appliances.
UNITED Paramount Theatres' pitch at gov-
ernment agencies for closed circuit theatre
telecasts didn't stop at Justice and State Dept.
discussions (see story page 31). It's authori-
tatively learned that UPT executive also
solicited Defense Dept. for recommendation as
to feasibility of medium. Defense reportedly
rejected bid on grounds it would place itself
on record as supporting one medium to exclu-
sion of others.
WATCH Sen. Hubert Humphrey (D-Minn.)
for possible fireworks on "political" institu-
tional advertising by large corporations. Sen-
ator is studying answer from Internal Revenue
Bureau on his query as to what administrative
action it could take, and whether legislative
authority is needed to take action, against
firms which deduct expenditures for this type
of advertising on their income tax.
SOME Congressional quarters tried to pull
quickie on military personnel procurement
authorities by agreeing to thaw funds freeze
for recruiting if Defense Dept. would consent
to deduction from fiscal '53 moneys. But Air
Force-Army officials wouldn't nibble. Question
still hangs in the air. (Story page 34.)
REQUEST to include entire state of West Vir-
ginia in TV Zone I, instead of splitting state
between Zones I and II, will be filed this week
with FCC by WHIS Bluefield, W. Va. Peti-
tion will point to unfair discrimination between
cities in West Virginia under present plan,
which provides 170-mile co-channel minimum
separation in Zone I and 190-mile separation
in Zone II.
CURIOUS phase of TV life under NARTB
(Continued on page 6)
BROADCASTING • Telecasting
RADIO-TELEVISION BARRED,
PRESS TO COVER HEARING
BAN against radio and television coverage of
preliminary hearings in damage suit filed by
Sen. Joseph R. McCarthy (R-Wis.) against
Sen. William Benton (D-Conn.) was imposed
Friday by Sen. Benton's counsel. Suit asks
$2 million damages from Sen. Benton.
Explanation given for action was that Theo-
dore Kiendl, attorney handling case for Sen.
Benton, had sponsored New York State law
banning microphones and cameras from many
types of judical and public proceedings. He
was represented as feeling it would be incon-
sistent on his part to allow proposed pickup
of hearing, scheduled to start this morning
(Monday). Mr. Kiendl is member of firm of
Davis, Pope, Wardwell & Kiendl, New York.
Both Sen. Benton and Sen. McCarthy had
said they had no objection to cameras and
microphones at hearing. Press will be ad-
mitted to proceeding.
RATES DOWN 27%
IN TEN YEARS— GRABHORN
"RADIO RATES, in relation to circulation,
have decreased themselves — and not because
of advertiser pressure — by some 27% over
the last 10 years," Murray Grabhorn of
Edward Petry & Co., station representation
firm, declared in speech prepared for delivery
yesterday (Sunday) at meeting of Kansas
Broadcasters Assn. in Wichita. He called on
radio to "hold the line" on rates.
His statement was part of answer to one
made at recent AAAA's convention by Melvin
Brorby, of Needham, Louis & Brorby, that
trends within various media, comparing 1951
with 1952, showed that cost-per-thousand for
magazines had risen 7%, for outdoor advertis-
ing 5%, for network radio time 16%, for spot
radio time 22% [B*T, April 7].
Mr. Grabhorn said he "respectfully" took
issue with Mr. Brorby's analysis regarding
radio: "I want to compare his analysis, based
on 32 random stations, with a matched sample
more than three times as big — 97 stations, to
be exact," Mr. Grabhorn said. He explained
latter study, made by statistical tabulating
co. for NARTSR, showed "average Class A
one-hour rate had increased 12.8% from July
1941 to July 1951. In dollars and cents, the
average went from $145 to $163."
But, he noted, radio circulation gained 54%
in same period, and if rates had gone up at
same place they'd average $223 per Class A
hour instead of $163.
HORMEL PLANS TV
GEORGE A. HORMEL & Co., Austin, Minn.,
will put its network radio show, the Hormel
All Girl Review, on television next fall, spot-
ting a series of half -hour films in various mar-
kets. Kling Studios, Chicago, will handle the
photography, expected to start late this month
with a series of 13 shows featuring 60 of the
girl musicians and vocalists. Arrangements
were completed last week by Jay C. Hormel,
board chairman, who will supervise production,
and Fred Niles, Kling vice president in charge
of TV and motion pictures. Agency is BBDO,
Minneapolis.
BUSINESS BRIEFLY
SOFT DRINK SHOW © New Grape Corp.,
Atlanta, buying once-a-week half hour tran-
scribed Ziv package show in 47 radio markets
for 26 weeks. Agency, Liller Neal & Battle,
Atlanta.
SPOTS FOR SHOES • Thorn McAn Shoes,
through Neff-Rogow, N. Y., planning May 16
to 29th radio spot campaign using 6:30-8a.m.
and evening periods to appeal to male audience.
10-WEEK CAMPAIGN © Junket Brand
Foods, Little Falls, N. Y., planning 10-week
spot campaign using mostly participation
shows in top radio markets, starting May 26.
Agency, McCann-Erickson, N. Y.
DAIRY RESUMES • Foremost Dairies,
which cancelled its national radio campaign
short while ago is resuming on all its stations
w'th two- week schedule starting Thursday for
its tangerine juice. Schedule may be extended
is successful. Agency, Fletcher D. Richards,
N. Y.
TEST FOR MEXSANA ® Mexsana Skin
Cream, N. Y., buying five-market test campaign
(Continued on page 98)
RADIO STILL BEST
CBS PROCLAIMS IN ADS
"AFTER Four Years of TV, What's Happen-
ing to Radio?" was answered in full-page CBS
Radio ads in The New York Times and Herald
Tribune Friday: With CBS Radio's fall sched-
ule "already 80% as far along as last year's
schedule was on Sept. 1," network said "radio
is building early momentum for one of the
biggest seasons in its history."
Noting that public continues to buy half
million AM sets monthly, advertisements re-
ported that half of radio listening is outside of
living rooms, with result that "in total listen-
ing, people spend more time with radio than
with any other medium."
"In terms of advertising," full-page spread
continues, "a mass advei-tiser may choose to
spend a dollar for 944 radio listeners ... or
365 television viewers ... or 334 magazine
readers ... or 240 newspaper readers.
"In terms of advertising frequency, he may
choose to reach a given number of prospects
once in newspapers ... or 1.3 times in maga-
zines ... or 1.5 times in television ... or 3.9
in radio — at no difference in cost."
Advertisement, which broke Thursday in
Wall Street Journal and is scheduled later this
month for Newsweek, Business Week, and four
trade publications, appeared in New York just
as CBS-TV clinic was being held (see story,
page 66).
HANNA HEADS DISC GROUP
MICHAEL R. HANNA, WHCU Ithaca, N. Y.,
member of NARTB board, named chairman of
new NARTB Transcription Rules Committee.
Group was authorized by board at February
meeting to look into possibility of revising
FCC rules covering announcement of tran-
scribed programs. Chairman Hanna will name
other members of committee, with first meeting
scheduled in near future.
for more AT DEADLINE turn page
May 5, 1952 • Page 5
CAN TWO AM'S
GET ONE TV STATION?
CAN two AM stations in same city get to-
gether, apply for and be granted TV station
without running afoul of FCC's duopoly regu-
lations? Question was put squarely up to the
Commission Friday when KFBI Wichita re-
peated same questions posed early in March
by Senator Edwin C. Johnson (D-Col.) in
letter to FCC Chairman Paul A. Walker [B»T,
April 21]. At that time, Chairman Walker
replied by saying that question had not been
taken up by the Commission. [See Editorial,
page 52 which closed earlier].
Essence of problem is this: Commission rule
prohibits ownership or control of two AM sta-
tions in same community. Some AM broad-
casters are considering joining to set up new
corporation to apply for TV in order to obviate
contested hearings for channels, also to make
it easier financially. Some FCC staff officials
have questioned whether ownership of TV sta-
tion in this manner might not jeopardize owner-
ship of AM stations.
Declaratory ruling is therefore requested on
four questions propounded by Sen. Johnson:
(1) Can owners of two or more AM stations
in same city be granted TV station and be
permitted to retain their AM stations which
are run as separate entities, (2) Would com-
bination of two AM owners for TV put that
application at disadvantage in hearing with
other applicants not engaged in broadcasting,
(3) Is there any prejudice at FCC regarding
granting of such an application, (4) Would
joint application for TV by two AM station
owners be in conflict with public interest, pro-
vided each radio station is operated sepa-
rately.
FACILITIES ARE EXTENDED
BY RADIO FREE ASIA
THREE shortwave bands now used by Radio
Free Asia for broadcast programs into Far
East, according to John W. Elwood, director.
Transmission facilities now include Guam and
second Manila transmitter. Programs travel
on 9490, 11,940 and 6110 kc. Mr. Elwood
described it as "an important step toward
covering all of Southeast Asia with a radio
barrage of truth to expose the false promises
of the Communist."
FCC DIVISION CHIEFS
APPOINTMENT of division chiefs in recently
established FCC Field Engineering & Monitor-
ing Bureau was announced Friday. Following
were named: Stacy W. Norman, Inspection &
Examination Div.; George L. Jensen, Engi-
neering Div.; Irving L. Weston, Monitoring
Div. All three have been with FCC and
predecessor agencies since late 1920's. Field
Engineering & Monitoring Bureau is headed
by George L. Turner, with Frank M. Kratokvil
as assistant chief and head of Field Operating
Div.
DuMONT BUYS NIELSON
DuMONT Television Network has signed for
the National Television Index Service and the
New York TV ratings reports of the A. C.
Nielsen Co., Chicago market research firm.
DuMont operates WABD (TV) in New York.
Contract handled by Chris Witting, DuMont
general manager, and Arthur C. Nielsen.
Page 6 • May 5, 1952
In this Issue—
Can department stores use radio as they
do newspapers? Pomeroy's of Potts-
ville, Pa., is applying field tactics to
find out. A test campaign, thus far
successful, makes use of radio-only on
WPAM. Page 23.
In a Sears, Roebuck experiment, reported
by Advertising Research Bureau, radio
outpulls the printing medium. Page 2U-
A feature, "The Tale of the Cautious
Grocer," tells how radio's power makes
money for a Kentucky grocer who had
little to spare. Page 30.
In a $1.5 million transaction, KPHO-AM-
TV Phoenix is being purchased by
Meredith Publishing Co. Page 23.
With some 18 BMI clinics held in the na-
tion last week, another 24 are slated
in the next ten days. Attendance is
up at all of them. Page 26.
Annual George Foster Peabody Award
winners announced in New York re-em-
phasize that broadcasters can achieve
merit in programming. Page 28.
On Capitol Hill, a probe of radio-TV pro-
gramming threatens (Page 25), as the
McFarland bill clears for House de-
bate. Page 29.
NBC radio affiliates pledge confidence in
the network's plans at the first 1952
Stations Planning and Advisory Com-
mittee meeting. " But some privately
see a defeatist attitude. Page 29.
TV Engineers are thumbing through a
new National Bureau of Standards' re-
port on VHF propagation. Their ques-
tion: Is there a new threat to tele-
vision? Page 65.
Another problem is the possible affect on
80-90% of 17 million TV sets in use
today by ham operations on the 21 mc
band authorized by FCC. Page 67.
In Washington, a joint committee with
FCC, industry and aviation representa-
tion, sits down to talk over height and
sites for TV towers this week. Page 68.
Broadcasters at Ohio Assn. of Radio-TV
Broadcasters management clinic may
ponder FCC Comr. Robert F. Jones'
speech attacking the final TV alloca-
tions plan. Page 67. And CBS-TV
in a New York clinic went through the
subject of new TV station construction
from A to Z. Page 66.
Full particulars of closed circuit TV,
already perceived by federal civil de-
fense planners, are currently under
the watchful eye of certain government
agencies for possible future use.
Page 32.
Upcoming
May 5: ABC Affiliates, Fort Worth Hotel,
Fort Worth.
May 5-6: NBC radio workshop, Chicago.
May 7: BAB Sales Clinic, Kansas City.
May 8-9: NBC radio workshop. New Or-
leans.
(BMI Clinics and Other Up-omings page 38)
Closed Circuit
(Continued from page 5)
Code is unexpected public apathy during two-
month operation. Cause of unconcern thought
to be excitement of Presidential race, steel
crisis and other big news. (Not documented in
NARTB's video code is headachy problem of
controlling cameramen and other strongly
unionized personnel involved in bosomy shots
and off -color antics).
STILL CONCERNED over purported aid and
comfort given bookies by horse race broadcasts,
FCC has cited another station on renewal —
WLAP Lexington, Ky. Station, it's understood,
has Saturday afternoon program on race-by-
race coverage but presumably handle only local
area results, whereas other stations previously
cited carried technical information on all races.
ACTIVITY getting hotter on Department of
Justice Anti-Trust suit against National Foot-
ball League et al. Counsel for League last week
began taking depositions of government wit-
SPECULATION points to Rep. Oren Harris
(D-Ark.) as eventual communications leader
in House Interstate and Foreign Commerce
Committee. Second ranking member (follows
Chairman Robert Crosser (D-Ohio) is Rep.
Lindley Beckworth (D-Tex.) who announced
for Senate Friday.
TV EDUCATIONAL FUNCTIONS
OUTLINED BY DR. DUNHAM
BEST functions of educational TV were out-
lined Friday afternoon by Dr. Franklin Dun-
ham, Radio-TV Chief for U. S. Office of Educa-
tion, at 35th annual meeting of American
Council on Education at Chicago's Palmer
House.
Functions which can be performed best by
commercial stations, he said, are entertain-
ment, newscasting, commentary and forum dis-
cussions and sports and special events. "Buff"
zone, which can be programmed by either
commercial or educational stations with suc-
cess, include cultural, developmental and back-
grounding the news. Realm of educational TV
best served are talks "on level of the BBC",
high-level discussions, dramatized research and
direct teaching. He advocated "swift action"
in the one-year limit.
Appearing during general TV discussion
session were George E. Probst, radio director,
U. of Chicago, Ralph Steetle, executive direc-
tor, Joint Committee on Education TV ; David-
son Taylor, NBC vice president; I. Keith Tyler,
director, Institute for Education by Radio and
TV, Carroll V. Newsom, Associate Commis-
sioner of Higher Education, New York State.
The Rev. Theodore M. Hesburgh, C. S. C,
executive vice president, U. of Notre Dame,
was moderator.
FREQUENCY CHANGE ASKED
APPLICATION for change of frequency from
Channel 9 to Channel 8, with 316 kw and 1,000-
ft. antenna height above ground was filed Fri-
day by WXEL (TV) Cleveland. Also refiled
was application for Youngstown, Ohio, by
WKBN which is seeking UHF Channel 27,
with 203 kw and 509 ft. antenna height above
average terrain.
WXEL plans to spend $237,000 to make the
changeover required by the FCC's final TV
report, and also to change its main studio loca-
tion from Parma, Ohio, to 1630 Euclid Ave.,
Cleveland. Transmitter will remain at Parma.
WKBN plans to spend $353,000 to build the
station, $250,000 for first year's operating
costs, expects $225,000 first year's revenue.
for more AT DEADLINE see page 98 ^
BROADCASTING • Telecasting
■HERE'S PROOF...
--the people who actually
Sell FOOD and DRUGS place
their ADVERTISING
on S A V exc'us,ve'y
• THE SAVANNAH FOOD BROKERS ASSOCIATION—
whose membership comprises all of the leading food brokers in this area —
PLACE THEIR ADVERTISING EXCLUSIVELY
on WSAV
"Ladies Be Treated" 9:15-9:30 AM, Monday thru Friday
— A program designed to promote consumer preference for leading brand-name foods,
and to stimulate the cooperation of the 500-odd retail grocers within the WSAV
listening area.
• THE SAVANNAH PHARMACEUTICAL ASSOCIATION—
whose membership comprises all of the leading druggists in this market —
PLACE THEIR ADVERTISING EXCLUSIVELY
on WSAV
'A Man and His Magic'
6:05-6:10 PM, Monday thru Saturday
WifiV Savannah
— This program is designed to build public confidence in the retail druggist as an
important member of the nation's health team, and as the most dependable source
of all consumer drug products.
The People Who Actually Sell FOODS and DRUGS Know from Experience
that WSAV is the "SELLINGEST" Medium in the Entire Savannah Seaboard
Market!
in Savannah
WSAV
630 ke.
5,000 watt*
Full Tim*
REPRESENTED BY
SOUTHEASTERN REPRESENTATIVE:
HARRY E. CUMMINGS
BROADCASTING • Telecasting
May 5, 1952 • Page 7
Summer
'Boom-State
The tremendous impact of Station WGY on an en-
larged summer-time audience is ably demonstrated
by one of WGY's sponsors — the Catskill Game Farm.
In 1951, this organization abandoned its advertising
schedule in newspapers and other radio stations to
use WGY exclusively. Through spot announcements
in the morning and night-time stations breaks, the
result was a 250 percent increase in attendance.
Reaching all the summer resorts in the Adirondack,
Catskill and Berkshire Mountains and Vermont, sales
messages carried by WGY also reach the many
tourists and vacationers in Saratoga Springs, Lake
George, Lake Champlain and Cooperstown, New
York. The WGY area is surely one of America's
foremost vacation areas.
Motorists visiting "WGY-Land" learn the station's
location on the dial through seven striking, colorful
8' x 24' Scotchlite billboards which are located on the
major traffic arteries leading into the WGY area.
You can realize outstanding results by doing
your summer selling on Station WGY.
Represented by
NBC Spot Sales
A GENERAL ELECTRIC STATION
THE NEWSWEEKLY OF RADIO AND TELEVISION
Published Weekly by Broadcasting Publications, Inc.
Executive, Editorial, Advertising and Circulation Offices:
870 National Press Bldg.
Washington 4, D. C Telephone ME 1022
IN THIS BROADCASTING
Agency Beat 14
Aircasters 57
Allied Arts 58
Editorial 52
FCC Actions 90
FCC Roundup 95
Feature of Week 12
Film Report 84
Front Office 54
New Business 18
On All Accounts 14
Open Mike 20
Our Respects to 52
Programs, Promotion, Premiums 88
Strictly Business 12
Telerama 83
Telestatus 73
Upcoming 38
TELECASTING Starts on page 63
WASHINGTON HEADQUARTERS
SOL TAISHOFF, Editor and Publisher
EDITORIAL: ART KING, Managing Editor; EDWIN H.
JAMES, Senior Editor; J. Frank Beatty, Earl B.
Abrams, Associate Editors; Fred Fitzgerald, Assistant
Managing Editor; Dave Berlyn, Assignment Editor;
Lawrence Christopher, Technical Editor. STAFF:
John H. Kearney, Patricia Kielty, John Osbon,
Keith Trantow. EDITORIAL ASSISTANTS: Pat
Kowalczyk, Don Mortimer, Jean S. Henry, Hilda
Toler; Gladys L. Hall, Secretary to the Publisher.
BUSINESS: MAURY LONG, Business Manager; Win-
field R. Levi, Assistant Advertising Manager; George
L. Dant, Adv. Production Manager; Harry Stevens,
Classified Advertising Manager; Eleanor Schadi,
Doris KeDy, Joan Sheehan; B. T. Taishoff, Treasurer;
Irving C. Miller, Auditor and Office Manager; Eunice
Weston, Assistant Auditor.
CIRCULATION AND READERS' SERVICE: JOHN P.
COSGROVE, Manager; Doris J. Buschling, Ruth D.
Ebert, Madeleine Tress, Elwood M. Slee, Clyde
Baker.
NEW YORK BUREAU
Madison Ave., Zone 22,
Plaza 5-8355; EDITORIAL: Rufus Crater, New
York Editor; Florence Small, Agency Editor; Dor-
othy Munster, William Ruchti, Liz Thackston.
Bruce Robertson, Senior Associate Editor.
ADVERTISING: S. J. PAUL, Advertising Director;
Eleanor R. Manning, Assistant to Advertising Di-
rector; Kenneth Cowan, Advertising Representative.
KiliSiSiSStiiLi3£S!M 360 N. Michigan Ave., Zone 1,
CEntral 6-4115; William H. Shaw, Midwest Advertis-
ing Representative; Jane Pinkerton, News Editor.
HOLLYWOOD BUREAU
Taft Building, Hollywood
and Vine, Zone 28, HEmpstead 8181; David Glick-
man, West Coast Manager; Marjorie Ann Thomas.
TORONTO: 417 Harbour Commission, EMpire 4-0775
James Montagnes.
Annual subscription for 52 weekly issues $7.00.
Annual subscription including BROADCASTING Year-
book (53rd issue) $9.00, or TELECASTING Yearbook
(54th issue) $9.00.
Annual subscription to BROADCASTING • TELECAST-
ING including 54 issues $11.00.
Add $1.00 per year for Canadian and foreign post-
age. Regular issue 35<' per copy; 53rd and 54th issues
$5.00 per copy.
Address Change: Please advise promptly, giving both
old and new addresses, to maintain uninterrupted
delivery.
Broadcasting * Magazine was founded In 1931 by
Broadcasting Publications Inc., using the title:
Broadcasting * — The News Magazine of the Fifth
Estate. Broadcast Advertising * was acquired in 1932
and Broadcast Reporter in 1933.
•Ree. U. S. Patent Office
Copyright 1952 by Broadcasting Publications, Inc.
Page 8 • May 5, 1952
BROADCASTING • Telecasting
THE SIXTEENTH AMERICAN EXHIBITION OF
EDUCATIONAL RADIO AND TELEVISION PROGRAMS
FIRST AWARD
STATION KOIN
FOR
WHO KILLED DR. DREW
THE INSTITUTE
FOR EDUCATION BY RADIO-TELEVISION
OHIO STATE UNIVERSITY
1-95
value of a
WWi radio station
i .
Wf^to its community
Will
Mumis measured by the
mm
'iiittlli services it performs
mm
Vim
KOIN proudly acknowledges
two national awards for the
locally produced dramatic
documentary program
on racial prejudice
WHO KILLED DR. DREW
A I
A MARSHALL FIELD STATION
V I
AVERY-KNODEL, Inc.
NATIONAL REPRESENTATIVES
I-
S THE NATIONAL C
OF CHRISTIANS AND JE\
presents litis
Citation of 'Distinguished Merit
• b>
RADIO STATICS KOIN
Portkmd. Oregon
l^fe for ouiskJim; coatriLium turbin lb pasf ijtar to nudual ^
unlmUp W respect ammf people of ksvrsc Ulyro^s
tiiroiujh il,e powerful nuxlium of rjio.
I -
In Boston, the big station is WEEI!
WEEI wins more quarter-hour firsts
than all other stations combined.
WEEI commands an average of 23.2%
of the radio audience—
33.3% more than any other station.
Pulse of Boston : March-April 1951 through January-February 1952, total week.
CLEVELAND
Jjidianu Jjodgsi
Do you want to know whether
you can take a dog into Canada
on a hunting trip? Or the cost
of a hunting license in Ohio? Or
how to cook blowfish?
Or do you want to know how to
sell more fishing tackle and
hunting equipment, or beer, or
potato chips, or soft drinks?
If you have a product which ap-
peals to the outdoorsman, young
or old, man or woman, "Lud-
lam's Lodge" can answer these
questions.
In the 5-5:30 p.m. Saturday spot
on WRC for over a year, "Lud-
lam's Lodge" is now available to
national advertisers. Kennedy
Ludlam solves problems in the
field of outdoor sports for all his
listeners. He's also the man who
can solve your selling problems
in the Washington market — so
why not call your nearest NBC
Spot Sales office now for details?
IN THE NATION'S CAPITAL
YOUR BEST BUY IS
FIRST in WASHINGTON
WRCH
5,000 Watts • 980 KC
Represented by NBC Spot Sales
H feature of the week WSRS
(1*1.. W •!_ _ *». ..• If
FOUR participating spots on tele-
vision have opened a new market
in the Seattle area for a metal
polish produced and previously sold
only in California.
When John C. Charles & Co., Los
Angeles, decided to put its Formula
#40, a liquid polish for brass, cop-
per and chrome, into the Pacific
Northwest market, it started with
no distribution outlets. In fact, it
had only a jobber, Emmett E.
Egan & Co., Seattle, and a product
which had originally been devel-
oped for shining sports equipment
but now was being promoted for
copper-bottom cooking utensils and
such additional items as fireplace
andirons and brass door knockers.
The product had sold well in
California for three years, but in
Seattle there was neither demand
nor even awareness of Formula
#40.
Egan & Co. took the account Dec.
20, 1951, and the television promo-
tion started right then. The ve-
hicle was Peter Lyman's Telebuys
Inc., aired on KING-TV Seattle
Monday through Friday at 3:15-
3:30 p.m. John Freiburg, a prin-
cipal of the manufacturing com-
pany, appeared on the first pro-
gram and thereafter Pete Lyman
carried it alone.
After demonstrating the product
on a copper-bottom pan, Mr. Ly-
man used a blackboard to invite
viewers to write in. Offering a
free sample of Formula #40, he
suggested this wording on a post-
card:
"Where can I buy Formula 40?
My favorite store is ."
Two such demonstrations and
free-sample offers a week, in a two-
week period, brought in 1,200 post-
cards.
The broker then separated the
cards according to the stores named
and showed them to the store man-
agers as evidence that their cus-
tomers wanted Formula #40. It
was a convincing demonstration
and it promptly opened, as retail
outlets for the product, 300 inde-
pendent supermarkets, the affili-
ated stores of three major food
chains in Seattle and hardware and
department stores.
Sent From Afar
Postcards came from as far
north of Seattle as Port Townsend
and Port Angeles and from as far
south as Olympia, with one from
Portland, Ore. One store in Se-
attle received mention on more
than 400 of the cards.
Telebuys Inc. went off the air
after Formula #40 had been on
two weeks. With the distributor-
ships opened, the sponsor stopped
its TV advertising — temporarily.
As of March 14, however, Form-
ula #40 was back on KING-TV
with participating announcements
on The World Today (6:45-7
p.m.). The new demonstrator of
the product is Mary (Mrs. Emmett
E.) Egan.
"We've got the distribution,"
Mr. Egan told Broadcasting •
Telecasting. "Now we want to
sell the product."
strictly business
DAYTIME radio still has a
strong place, depending on
what you are advertising,"
according to Herbert M. Cleaves,
sales and advertising manager of
the Jell-0 Division, General Foods,
who a fortnight ago was promoted
to the marketing managership, As-
sociated Products Division.
His opinion on video advertising:
"You have to weigh very carefully
the rising costs against the pos-
sible sales potential of your prod-
uct . . . For many products, tele-
vision has priced itself out as an
advertising medium."
As advertising head of the Jell-
O Division, Mr. Cleaves' problem
was not to get people to purchase
the product but to use it more fre-
quently— from the stocks on almost
(Continued on page 83)
Mr. CLEAVES
The Family Station"
CLEVELAND'S
ONLY
NEWS STATION
ON THE AIR
24 Hours daily
around the clock
WSRS
#"The Family Station" uses
the latest "on the spot" voice
reporting equipment to cover
all kinds of events and
local news. WSRS has more
active field reporters on their
NEWS staff than any other
station in Ohio. The WSRS
NEWS staff is on the job
around the clock. That's
why you hear it first on
"The Family Station." WSRS
makes it their business to
report the NEWS when it is
really NEWS.
WSRS
LOCAL NEWS
EVERY SIXTY
MINUTES ON
THE HALF HOUR
AROUND THE
CLOCK
On the air
24 hours daily
"The Family Station"
WSRS
CLEVELAND
NAT'L REP. FORJOE & CO.
Page 12 • May 5, 1952
BROADCASTING • Telecasting
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WNEW
1st, 2nd or 3rd
IN
55 of 56
QUARTER-HOURS ,
6 A.M. - 8 P.M.
APRIL 1952 PULSE
MONDAY-FRIDAY
AT-HOME ONLY
April '52 vs. »51 ?
Ratings up
Share up ^
BROADCASTING • Telecasting
May 5, 1952 • Page 13
TWO TOP
CBS RADIO STATIONS
TWO BIG
SOUTHWEST MARKETS
ONE LOW
COMBINATION RATE
Sales- winning radio schedules for
the Great Southwest just naturally
include this pair of top- producing
CBS Radio Stations. Results prove
this ! Write, wire or phone our
representatives now for availabilities
and rates!
National Representatives
# # #
agency
CHESTER T. BIRCH, advertising vice president, Andrew Jergens Co.,
Cincinnati, to Dancer-Fitzgerald-Sample, N. Y., as vice president in
charge of service on Procter & Gamble account.
L. L. SCHULTZ, supervisor of creative work, Biow Co., N. Y., elected a
vice president.
DONALD M. SMITH Jr., merchandise account execu-
tive, Young & Rubicam, N. Y., to Grey Adv., same city,
as account executive. NOVAL WELCH, assistant sales
promotion manager, Servel Inc., joins Grey as account
executive.
TOM SWICK, media department, Campbell-Ewald,
N. Y., to McCann-Erickson, that city, as radio-TV time
buyer.
Mr. Schultz HENRY A. MATTOON, vice president and member
of plans board, Ruthrauff & Ryan, N. Y., to Dancer-Fitzgerald-Sample,
N. Y., as vice president and copy supervisor.
ft® on all accounts
DESPITE paradoxes in his be-
havior pattern, Fred Kilian,
director of radio and televi-
sion programming for Young &
Rubicam, Chicago, adheres to a
consistent approach in these media.
He is a "ham actor" who never
kept a scrapbook, a collegian who
avoided attainment of even fresh-
man status in almost four years of
study, an ex-life insurance sales-
man who sold only one policy — to
himself — and a broadcast specialist
who sees "serenity
and peace" in radio
and only "hard
work" in television.
Mr. Kilian, who
was born in Toledo,
as a harried under-
graduate at the U.
of Toledo, studied
courses in each
school except pre-
law, thereby neglect-
ing to get a concen-
tration of credits in
any course which
would have given
him at least a fresh-
man rating.
He's been working
since he was 9 (then
as a library page),
and trod the boards
with stock companies at 15
1929, at age 18, he was assistant
technical director at Chicago's
Goodman Theatre and acted on a
CBS network show there. He
studied two years at Pasadena
Playhouse in Hollywood, buttering
his bread by appearing as a movie
bit player and working as Onslow
Stevens' stand-in. After gradua-
tion, he was an assistant director
at Republic Pictures.
Mr. Kilian, in the past 10 years,
has resigned himself to the hybrid
role of talent and management, with
the former claiming "I have a pen-
chant for the latter, and the latter
doing the same." As he has gained
increasing technical ability and ob-
jective views toward the various
media in which he has worked, Mr.
Kilian has found for himself a pro-
portionate lack of entertainment
value in each. He
figured once he had
appeared in 300
plays, but had only
seen 50 during the
same period.
At Y&R he is re-
sponsible for broad-
cast programming of
such clients as
Schlitz beer (he was
hired last July as
radio supervisor for
Schlitz on Halls of
Ivy, NBC radio, and
Playhouse of Stars,
CBS-TV), Purity
Bakeries, 0- Cedar,
Borden Co. (Chi-
cago), Elgin Nation-
al Watch Co. and
International Har-
vester, Truck Division.
He has worked in Chicago tele-
vision since 1947, when, as produc-
tion manager at ABC, he tested the
medium for ABC on the independ-
ently-owned WBKB (TV) with a
show sponsored by General Mills
and the Hub Store. In the fall of
1948, when ABC's WENR-TV took
the air, he became program director.
His shows got the highest local rat-
(Continued on page UU)
JOHN BLAIR & CO.
Page 14 • May 5, 1952
BROADCASTING • Telecasting
beat
fit
B. FRANKLIN ESHLEMAN II elected vice president of Benjamin Eshle-
man Co., Phila. BENJAMIN F. BUSCH Jr. appointed agency's media
and marketing director. JOSEPH R. ROLLINS Jr. will head radio-TV
staff. DAVID S. BURCAT and RAY McDEVITT join agency in market-
ing and art departments respectively.
WAYNE TISS, vice-president in charge, BBDO Hollywood, elected to
board of trustees, College of the Pacific, Stockton, Calif.
GEORGE E. SCOTT, formerly with Ruthrauff & Ryan, to Betteridge
& Co., Detroit, as production manager.
vJOHN F. HEINZ, Cities Service Oil Co., to J. Robert Mendte Inc., Phila.,
as account executive.
ALLEN L. BILLINGSLEY, president of Fuller & Ross & Smith Inc.,
Cleveland, elected to board of directors of Interchemical Corp.
ROSS ROY Inc. opens Dallas office at 823 Mercantile National Bank Bldg
that city, headed by ORVILLE McDONALD, account executive.
DICK KIRK joins J. Neal Ferguson & Assoc., Dallas, as account service
man and copy writer.
WARD BYRON, executive producer, ABC-TV, and FRANK WOODRUFF,
producer-director of Bigelow Theatre for Young & Rubicam, to Lennen
& Mitchell in New York and Hollywood office respectively.
GEORGE W. MILLER III, Caloric Stove Corp., to John Falkner Arndt
& Co., Phila.
PETER LORCHER joins Ruse & Urban Inc., Detroit, as head of newly
created merchandising and specialties division.
J. M. KORN, head of J. M. Korn Adv., Phila., elected to board of gover-
nors of Pennsylvania chapter of AAAA.
BADGER, BROWNING & HERSHEY, N. Y., moves to 10th floor of In-
ternational Bldg., 630 Fifth Ave.
RUTH KUNZE, administrative assistant, Philip Lesley Co., N. Y., named
assistant account executive.
LOIS REA, Lowe Runkle, Oklahoma City, to H. M. Gross, Chicago, as
production manager.
RUSSELL TOLG, radio-television director, BBDO, Chicago, was guest
speaker last week at meeting of Alpha Delta Sigma advertising fraternity.
NEEDHAM & GROHMANN Inc., N. Y., relocates in RCA Bldg., Rocke-
feller Center, on 17th floor.
LUCKY LAGER BEER, through McCann-Erickson, for the third consecutive
year is bringing major league baseball to San Francisco Bay Area fans.
Shown just after signing of contract are (I to r) H. G. Fearnhead, general
manager, KYA San Francisco; Burton C. Granicher, McCann-Erickson, and
Ken Hildebrandt, KYA sales manager.
BROADCASTING • Telecasting
OF THE E
ING
WBEN'S new 11:20 p.m.-to-midnight disc show
"Diane" has an established and loyal buying audi-
ence. Her careful selection of restful tunes, read-
ing of romantic poetry and special attention to
requests has made her a favorite with those at
home and in cars.
Diane dominates Western New York 11:20 p.m.
to midnight Monday thru Friday.
Her identity is cleverly concealed, adding an aura
of mystery to the show. Her sponsors, however,
agree that there's no secret about Diane's terrific
sales power !
Why not use a segment of this popular show to
air your wares — profitably !
Check Petry for availabilities
May 5, 1952 • Page 15
ANCE
LION
SONS
That's the size of the audience that
listens regularly to the broadcasts of the
Cleveland Indians games through W £ RJE.
WE RE's balanced programming
makes it the potent sales force in
Northeastern Ohio . . .
WERE broadcasts the exclusive play-by-play
of the Cleveland Indians games.
WERE broadcasts 19 newscasts daily.
WERE carries Cleveland's top disc jockeys.
WERE is the music-news-sports station
for Greater Cleveland.
O. L Taylor Company
National Representatives
Cleveland, Ohio
5000 W' 1300 KC
Vital in Northeastern Ohio
BLIND MAN'S GUFF
Some people,
including Canadians,
take views on Canada's marketing problems
that are based on popular misconceptions . . .
case of the blind leading the blind.
Admittedly, there are "obstacles".
Canada is a vast country
. . . larger than the U.S. by one quarter.
Canada's population— 14 millions —
is widely dispersed.
In the U.S. there are 45.1 people
to the square mile;
in Canada 3.57.
And most Canadians
live in semi-urban and rural areas.
Only 38% live in cities
of 30,000 or over.
Also,
25% of the population speaks French.
But there's a way round
these geographical and linguistic obstacles
Radio.
For Radio in Canada
is bi-lingual
and wears seven league boots.
94% of all Canadian families own a radio.
And Radio is Canada's most popular entertainer
and most effective salesman.
"In Canada you sell 'em when you
tell 'em'
A message from the 103 member stations of the
Canadian Association of Broadcasters
whose voices are invited into over 3 million homes every day.
Canadian Association of Broadcasters
108 Sparks St..
Ottawa.
37 Bloor St.. West.
Toronto.
Spot
LOEWS THEATRES, N. Y., placing TV spot schedule in addition tc
regular 52-week radio spot campaign in about twenty-five cities tc
promote "Singing in the Rain" for 4 days prior to premier in those
cities. Agency: Donahue & Coe, N. Y.
LOOZ PRODUCTS, L. A. (dietary supplement), sponsoring Stewart
Craig, health commentator, on 12 CBS Radio Pacific stations, 10:30-10:45
p.m. PDT, for 13 weeks starting May 11. Agency: Dean Simmons Adv,
S. F.
FALSTAFF BREWING Corp., St. Louis, sponsoring Cases of Eddie
Drake, private detective film series, on WKY-TV Oklahoma City and1
KMTV (TV) Omaha. Agency: Dancer-Fitzgerald-Sample, Chicago.
FLORIDA CITRUS COMMISSION, Lakeland, Fla., announces plans for
advertising educational program to improve handling of frozen concen-
trated orange juice on consumer and trade level. Final media plans
not yet established. Agency: J. Walter Thompson Co., N. Y.
A/etwotk • • •
GOODYEAR TIRE & RUBBER Co., Akron, Ohio, began sponsorship
April 20 of 3 programs in ABC radio's Pyramid plan. Shows include:
Stop the Music, 8:30-8:45 segment Sun., 8-9 p.m. EDT; Top Guy, Wed.,
8:30-9 p.m. EDT, and Defense Attorney, Thurs., 8:30-9 p.m. EDT.
Agency: Young & Rubicam, N. Y.
PEPSI-COLA Co., N. Y., starts All Around the Town on CBS-TV, Sat.,
9-9:30 EDT, starting last Saturday. Show features Mike Wallace and
Buff Cobb. Agency: Biow Co., N. Y.
S. C. JOHNSON & SON, Racine, Wis. /wax products), sponsoring Pee-
wee Reese Show featuring Brooklyn Dodgers' baseball captain on MBS
Sat.', 5:45-6 p.m. local time. Agency: Needham, Louis & Brorby, Chicago.
gene if Appointments •
CBS-COLUMBIA Inc., N. Y. (radio, TV and electronic apparatus), ap-
points Ted Bates & Co., N. Y.
BOSTITCH Inc., Westerly, R. I. (wire stitching and stapling equipment),
appoints N. W. Ayer & Son, Phila.
DOESKIN PRODUCTS Inc., N.
June i.
Y., to Grey Adv., that city, effective
YORK ELECTRIC & MACHINE Co., names Aitkin-Kynett, Phila.
GENERAL ELECTRIC APPLIANCES Inc., St. Louis (distributor of
GE major appliances), names Olian Adv., that city, to handle dealer co-
operative advertising.
EDWARD & JOHN BURKE Ltd. (Guiness Stout and Burke's Ale),
names Compton Adv., N. Y.
TITEFLEX Inc., Newark (flexible all-metal hose and electrical connec-
tions), appoints John Falkner Arndt & Co., Phila.
J-A Corp., Chicago, appoints Buchanan & Co., that city, to handle new
product, Lemon Quick, powdered lemon concentrate. Spot radio being used.
ELLENSBURG RODEO, Ellensburg, Wash., appoints Standard National
Adv., Seattle.
CASSOU'S VARIETY BREADS appoints Jewell Adv., Oakland, Calif.
■Qdpeople
E. S. HARTWICK, vice president, Carnation Co., L. A. (ice cream,
evaporated milk), to represent Adv. Assn. of West on board of directors
of Brand Names Foundation.
HUGH McKELLAR, assistant advertising manager, Squirt Co., Beverly
Hills (beverage), elevated to sales promotion manager. CARL HOFF-
MAN, district sales manager, named advertising manager.
HANK LAVENTHOL, Adrian Bauer Adv., Phila., to Wings Shirt Co.,
N. Y., as advertising manager.
KAY STEWARD, Botsford, Constantine & Gardner, to advertising staff,
California Spray Chemical Co., Richmond, Calif., as copy writer.
Page 18 • May 5, 1952
BROADCASTING • Telecasting
LOOK AT THE NEW ARRIVAL!
• An ABC affiliate which delivers for the
advertiser Ohio's third largest market —
the YOUNGSTOWN area!
• An ABC affiliate which delivers that market
at a low cost per thousand listeners!
• An ABC affiliate with exclusive play-by-play
of all Cleveland Indian Ball Games.
WBBW-the new ABC affiliate in YOUNGSTOWN
— a young, vigorous station which can deliver . . .
CONCENTRATED COVERAGE
with
NO WASTE CIRCULATION
BROADCASTING • Telecasting
May 5, 1952 • Page 19
Standard Audit
EDITOR:
Thank you very much for your
coverage of the matter of the pro-
posed merger which has been in the
wind lately. Through you we
would also like to thank the broad-
casters, reps and time buyers who
have called and written expressing
their hope that we continue with
our original plan of bringing out
our Standard Report of station
circulation.
Because of our [belief] that a
single measurement of circulation
is absolutely necessary, we felt
obligated to consider the merger
proposals. We could not, however,
decide that the merger was prac-
ticable for a number of reasons.
Perhaps the most important of these
is that we feel morally obligated to
the 400 stations who have signed
with us to produce a circulation
open mike
measurement which is oriented to
the individual needs of all types of
stations rather than to the require-
ments of the networks or a few
larger stations. A report which is
originally planned and designed to
satisfy station needs can usually
be built up and processed to pro-
duce data of value to networks.
The reverse is not always true.
Of course, the final decision as
to the correctness of our thinking
is up to the industry itself and we
are perfectly willing to abide by
their choice. We have no qualms
in this regard, however, since ex-
perience has already demonstrated
a wide acceptance of our type of
measurement among both buyers
and sellers of time.
Kenneth H. Baker
President
Standard Audit and Meas-
urement Services Inc.
New York
* * *
Allocations Report
EDITOR:
In all the hurly burly of trying
to read and analyze the Commis-
sion's TV allocation plan and order,
\\\
LOCAL ADVERTISERS KNOW THE
IMPACT OF FLORIDA'S SWEET MUSIC STATION
NATIONAL ADVERTISERS ARE FINDING
out "FAST" ! ! ! ! !
CASE
HISTORY
A National Spot Advertiser (*)
bought two quarter-hour shows
weekly on WLOF in February of
last year. Results were wonder-
ful so the campaign was ex-
tended for a full 52 weeks. This
year the advertiser increased the
budget for WLOF by more than
400% because of the fine results
from the shows. This account has
signed a new contract with
WLOF calling for an expendi-
ture of $20,000 in 1952.
(*) Name furnished on request.
Place your schedule now
and watch results come in.
CONTACT US DIRECT OR
PAUL H. RAYMER COMPANY, INC.
WLOF
"FLORIDA'S SWEET MUSIC STATION"
5000 WATTS • 950 KC • MBS NETWORK
ORLANDO, FLORIDA
I suddenly realized how important
it was to all attorneys practicing
before the FCC that Broadcasting
• Telecasting was able to come
out on the official release date
(April 14) with a full and com-
plete printed version of the gar-
gantuan document. You and your
staff obviously toiled through the
long hours of the Easter holiday in
order to provide a service that the
Commission was not equipped to
do. You have our congratulations
and appreciation for a job well
done. I regret that I cannot ex-
press the same sentiments with re-
spect to the contents of the docu-
ment but recognize that you had no
control . . . over that factor.
Arthur W. Scharfeld
President
Federal Communications
Bar Assn.
Washington, D. C.
* * * I
EDITOR:
At this late date I want to add
my word of appreciation for the ex-
tremely fine job you did on getting
out the report and order of the
FCC lifting the television freeze.
This emphasizes still further my
personal opinion that Broadcast-
ing • Telecasting is the best trade
periodical published in any field.
Richard M. Fairbanks
President and General
Manager
WIBC
Indianapolis, Ind.
* * *
Editorial Comment
EDITOR:
[I was] Perplexed when I read
your editorial writer's bland state-
ment (April 21) that no more than
a half-dozen AM educational sta-
tions remain on the air. Thought
maybe he meant those who had
been on the air 30 years, but found
there are more than three times
that number dating to 1922 . . .
Thought also that his statement
that "most" educational institu-
tions are under the aegis of govern-
ment must have been an error of
typography, as I'm sure none of
your editorial writers would ever
stoop to glittering generalities . . .
Don Anderson
Special Program Writer
WOI-AM-FM Ames, Iowa
[EDITOR'S NOTE: What our editorial
writer was referring to was non-com-
mercial educational AM stations, of
which not many are left.]
Complete Coverage
EDITOR:
I am sorry that I have not writ-
ten to you sooner, but I have been
rather snowed under since the con-
vention. I did want to express to
you my personal appreciation for
the very wonderful coverage that
you gave to the BAB at the con-
vention and the follow-up story
that appeared this week. . . .
It is certainly wonderful to have
a trade magazine so thoroughly
behind our radio industry in all
of its activities.
Charles C. Caley
President and General
Manager
WMBD-AM-FM Peoria, III.
Page 20 • May 5, 1952
BROADCASTING • Telecasting
The CONTINENTAL Type
315 Transmitter, at left,
offers a deluxe design for
5 KW AM operation. It has
many features not ordinarily
incorporated in transmitters
of this class, including special
equipment for matching
transmitter output into
sharply tuned loads often
lcountered in directional
The Phasing Contrc
Power Division Unil
right, is custom designed
to fulfill individual sta-
tion requirements. It is
housed in a new style,
unified, all aluminum
cabinet, and is designed
to be a companion unit
to any of the CON-
TINENTAL transmitters.
FOR BROADCASTING
EQUIPMENT ABOVE AND
THE USUAL STANDARDS
NAME TO REMEMBE
A recent addition to the CONTINENTAL
line is the Type 314-2 1 KW AM Trans-
mitter, at left. Simplicity of design and
operation has been achieved without
sacrifice of refinement features fo
in larger equipments. All alum
design ..... ransview styling
with functional features affording
maximum accessibility, shielding, and
circulation of air for cooling.
Latest CONTINENTAL creation is the
new Type 312 250-watt Transmitter, at
right, which combines exceptionally fine
performance with extreme simplicity. It
has the same style of cabinet as the
Type 314-2 with attendant features.
MANUFACTURING
4212 S. Buckner Blvd. Dallas 10, Texas
COMPANY
sne EVergreen 1137
ROADCASTING • Telecasting
May 5, 1952 • Page 21
NORTH CAROLINA IS THE SOUTH S NUMBER ONE STATE
north
Carolina's
Number
North Carolina rates more firsts
in recognized market surveys than
any other Southern state. More
North Carolinians, according to
BMB study, listen to WPTF than
to any other station.
SaL
esman
A WPTF
50,000 WATTS . 680 KC.
NBC AFFILIATE FOR RALEIGH-DURHAM & EASTERN NORTH CAROLINA
FREE & PETERS, NATIONAL REPRESENTATIVE
1ERAL MANAGER GUS YOUNGSTEADT, SALES MANAGER
P«« 22 • Utr 5, I»5i
BROADCASTING • Telecastin
VOL. 42, NO.
MAY 5, 1952
POMEROY'S PLAN
New Radio Format Used by Allied Store
Mr. Cuff
By BRUCE ROBERTSON
IN AN 11-day radio campaign,
' Pomeroy's of Pottsville, Pa., sold
coupon books worth $17,805 at a
selling cost of 4.7%. A two-day
Pomeroy's radio
promotion on
rugs produced
sales totaling $2,-
415 at a selling
cost of 1.4%. An-
nouncements o n
WPAM Pottsville
were the only
means of adver-
tising used in
both campaigns.
These two
short-term promotions are only the
beginning — albeit an auspicious
one — of a long-term program of
experimentation with the use of
radio which Pomeroy's will under-
take in the months ahead. Like the
year-long radio test made in 1945
by Joske's of Texas, results of the
Pomeroy's radio promotions will
be available not only to other mem-
bers of the Allied Stores group, to
which both Pomeroy's and Joske's
belong, but to other stores and
radio stations throughout the coun-
try.
The Joske's radio experiment
was conducted under the aegis of
the NAB Dept. of Broadcast Ad-
vertising, now operating inde-
pendently as Broadcast Advertis-
ing Bureau. Pomeroy's broadcast
campaigns are being handled by
the store, with Samuel H. Cuff, con-
sultant to Allied, acting as general
overseer of the store's radio activ-
ity.
A medium-sized store, under the
$5 million volume class, Pomeroy's
ratio of advertising costs to total
sales is about 2-2^%; this is
about one-third below the average
in the nation. The store is no
stranger to radio. Its radio ex-
penditures have been running at
the rate of about 16% of its news-
paper advertising dollar volume,
a remarkably high proportional
allocation of advertising funds to
radio for a department store to
make.
Pomeroy's president, Robert B.
Gable, is a full-fledged radio en-
gineer and the author of a book
on that subject, and the store has
won numerous awards for its use
of radio. ...
Unlike the Joske's radio pattern
of "beamed broadcasting" which
entailed continuing sponsorship of
a variety of programs aimed at
specific segments of the total audi-
ence— women, children, men — as
well as those designed for the en-
tire family group, the Pomeroy's
tests will comprise in toto an ex-
periment in using radio in the
same way as department stores use
newspapers — to sell specific articles
of merchandise.
"Look at the advertising of a
store in a week's newspapers," Mr.
Cuff suggested, "and you will find
an appreciable variation from day
to day, with the largest amount of
space used on Thursday and none,
or very little, on Saturday. This
is not at all like the typical radio
pattern of commercial programs
broadcast for the advertiser at the
same time each day or each week.
The reason is that the radio
formula was developed by the net-
works primarily to meet the needs
of national advertisers, whereas
department stores have developed a
pattern of buying space in news-
papers based on their own require-
ments."
At Pomeroy's, the radio experi-
mental plan is to attempt to use
radio in the same way that the
store uses newspapers — to promote
the sale of those items the store
management and the department
heads are most anxious to move at
any particular time. In other
words, the idea is to make radio
fit the department store pattern.
"Perhaps," Mr. Cuff commented,
"the natural resistance of depart-
ment store buyers to changing their
habitual advertising methods may
explain in part the relatively small
place radio has in the overall de-
partment store advertising pic-
ture."
Ultimate Benefit Cited
Mr. Cuff pointed out that while
station operators and salesmen are
understandably adverse to having
regular schedules cancelled in favor
of short intensive store campaigns,
they will be more happy about the
situation when they find that over
a period of several months the
store's radio expenditures have sub-
stantially increased as a result of
its own increased profits from us-
ing radio in its own way.
The coupon book campaign run
by Pomeroy's on WPAM started on
Sunday, March 30, with 34 spots
on that day and the next, and con-
tinued through Wednesday, April
9, when 26 spots were used. The
complete pre-Easter campaign in-
cluded a total of 255 announce-
ments. Coupon books are a form
of advance credit, store money ex-
changable for merchandise now but
to be paid later. A typical an-
nouncement read :
"Waiting for payday for Easter
shop? Your favorite color . . .
style and size may be gone! Come
to Pomeroy's second floor credit de-
partment . . . ask for a coupon book
. . . pay nothing down ... no red
tape . . . buy anything in the store
. . . immediately! With each cou-
pon book taken out Pomeroy's gives
you free ... a beautiful Dorset-
Rex compact. Don't hesitate . . .
this offer is good for more
(Continued on page 3U)
KPHO-AM- TV SALE Meredith to p°y $15 Mi||ion
SALE of KPHO-AM-TV Phoenix,
Ariz., for $1.5 million by John C.
Mullins and associates to Meredith
Publishing Co. was announced last
week.
Upon FCC approval of the sale,
the publishers of Better Homes &
Gardens and Successful Farming,
headquartered in Des Moines, will
hold five broadcast stations — two
AM and three TV. Meredith now
owns WOW-AM-TV Omaha and
WHEN (TV) Syracuse, N. Y.
Meredith is also applying for
TV in Albany and Rochester, N. Y.
Included in the contract for the
sale of the Phoenix stations is a
separate agreement naming Mr.
Mullins as managing director and
consultant under the . new owner-
ship. Also remaining as consultants
are present stockholders John B.
Mills (owner of Westward Ho
Hotel), chairman of the board of
Phoenix Broadcasting Inc. (KPHO)
and of Phoenix Television Inc.
(KPHO-TV) ; Dr. J. N. Harber, sec-
retary-treasurer of both companies;
author Erskine Caldwell, vice presi-
dent, and Riney B. Salmon, vice
president.
Terms of the management and
consultant contracts were not di-
vulged.
Mr. Mullins and Mr. Mills were
scheduled to fly to Honolulu Fri-
day to further plans for a radio
and TV station there.
KPHO, established in 1943, oper-
ates on 910 kc with 5 kw. It is an
ABC affiliate. KPHO-TV, on Chan-
nel 5 with 17.5 kw output, was es-
tablished in 1949 as KTLX (TV)
by Texas oilmen W. L. Pickens,
R. L. Wheelock and H. H. Coffield.
In 1950 it was sold to Mr. Mul-
lins and associates, including Rex
Schepp-KPHO interests. Later that
year Mr. Schepp sold out his inter-
ests to the Mullins group. It was
Mr. Meredith
Mr. Mullins
at that time that Mr. Mullins
bought KPHO from Mr. Schepp.
KPHO-TV was renewed last week
on a regular basis (story page 74).
Messrs. Pickens, Wheelock and
Coffield also established KEYL
(TV) San Antonio in 1950, and sold
the station to Fort Industry Co.
in 1951 for $1,050,000 [B*T, Oct.
15, Aug. 6, July 23, 1951]. They are
still TV applicants for Corpus
Christi and New Orleans VHF sta-
tions and for Dallas and Houston
for UHF outlets.
Meredith Publishing Co. bought
WOW-AM-TV in 1951 for $2,525,-
000 [B*T, Oct. 1, Aug. 13, 1951].
WOW is an NBC affiliate on 590
kc with 5 kw. WOW-TV is on
Channel 6 with 17;2 kw.
Meredith-owned WHEN (TV) in
west central New York is on Chan-
nel 8 with 27 kw.
Fred ' O. Bohen is president of
Meredith Publishing Co. E. T.
Meredith Jr. is vice president and
general manager. Payson Hall is
controller. All three are active in
the operation of Meredith-owned
broadcast properties. .., -.
BROADCASTING • Telecasting
• May 5, 1952 • Page 23
RADIO POWER
Out pulls Newspaper Ad
In Sears, Roebuck Test
RADIO easily outpulled newspaper advertising in drawing traffic to
three Sears, Roebuck & Co. stores in the St. Louis area and produced a
much heavier dollar volume of purchases, according to an advertising
survey conducted March 27-29 by Advertising Research Bureau Inc.
The two media were pitted ★
against each other on equal terms,
according to Joseph B. Ward,
ARBI president. Radio advertis-
ing was placed, on KXOK St. Louis.
ARBI tests measure effectiveness
of retail advertising by a point-of-
sale measurement. Equal money is
spent in two media, advertising the
same merchandise during the test
period.
Sears stores spent $745.70 for a
newspaper advertisement carried
March 26 in the St. Louis Post Dis-
patch. The ad totaled 110 column
inches. Spot announcements, 50 in
all, . were carried on KXOK at a
total cost of $752.50. The schedule
consisted of five announcements
March 26, with 20 the next day, 18
the third day and seven on the last
day of the test.
A trained interviewer was sta-
tioned in each of the stores — North
Store, South Store and East St.
Louis Store. They interviewed 86%
of all customers showing an inter-
est in the test merchandise.
Combined results for the three
stores show radio produced 41.6%
of store traffic for the test merchan-
dise, Coldspot refrigerators and
Kenmore gas ranges. The news-
papers produced 25.7%.
In percent dollar value of pur-
chases, the radio advertising pro-
duced 45.1% of the total amount
compared to 29.8% for the news-
paper despite the fact 57.6% of
newspaper traffic purchased mer-
chandise compared to 48.6 % of
radio traffic.
Analysis of traffic by days indi-
cated radio produced 33.9% of
Traffic
o/„ Traffic
No. Purchasing Merchandise
% Purchasing Merchandise
COMBINED RESULTS
Radio Newspaper
41.6%
52
48.6%
25.7%
Thursday
In City
Outside City
Unascertained
Total
57.6%
of Purchases* 45.1% 29.8%
Per Cent of Traffic by Medii
Radio Newspaper
33.9% 29.0%
39.2 31.4
49.5 17.2
Per Cent of Traffic by Medium
Radio Newspaper
53.3% 69.7%
45.8 28.8
0.9 1 5
100.0% 100.0%
Traffic
o/0 Traffic
No. Purchasing Merchandise*
% Purchasing Merchandise*
o/ Dollar Value of Purchases
Radio
66
46.2%
NORTH STORE
Newspaper
23.1%
n, by Day
Both
6.5%
3.9
4.3
by Residence
Both
75.0%
25.0
Thursday
Friday
Saturday
In City
Outside City
Unascertained
Total
54.5% 66.7%
27.4% 14.4%
Per Cent of Traffic by Medium, by Day
Radio Newspaper Both
25.8% 9.7%
28.6
38.7%
41.1
55.4
Per Cent of Traffic
Radio
57.6%
42.4
100.0%
16.1
by Medium
Newspaper
63.6%
33.3
3.1
100.0%
Traffic
% Traffic
No. Purchasing Merchandise*
Purchasing Merchandise*
% Dollar Value of Purchases*
SOUTH STORE
Newspaper
3.5
by Residence
Both
66.7%
3.4%
2
100.0%
7.8%
Other
30.6%
25.5
29.0
Other
51.4%
48.6
Other
35
24.4%
Other
25.8%
23.2
25.0
Other
40.0%
60.0
Per Cent of Traffic by Medium, by Day
In City
Outside City
Unascertained
Total
% Traffic
No. Purchasing Merchandise*
% Purchasing Merchandise*
% Dollar Value of Purch
Radio
8.3%
30.8
25.0
t of Traffic
Radio
57.1%
35.7
7.2
100.0%
Newspaper
58.3%
53.8
30.0
by Medium,
Newspaper
81 .5%
18.5
100.0%
10.0%
by Residence
EAST ST. LOUIS STORE
Radio
27
48.2%
12
10.7%
Both
1
1.8%
in City
Outside City
Total
% 50.0%
es* 60.5% 10.3%
Per Cent of Traffic by Mediu
Radio Newspaper
42.1% 15.8%
45.0 10.0
58.8 5.9
Per Cent of Traffic by Medium,
Radio Newspaper
40.7% 50.0%
59.3 50.0
100.0% 100.0%
by Day
Both
5.3%
by Residence
Both
100.0%
Other
73.3%
26.7
Other
22
39.3%
6
27.3%
29.2%
Other
36.8%
45.0
35.3
Other
54.5%
45.5
100.0%
Total
257
100.0%
116
45.1%
100.0%
Total
1 00.0%
100.0%
100.0%
Total
58.0%
41.2
Total
143
100.0%
Total
100.0%
100.0%
100.0%
Total
58
100.0%
Total
100.0%
100.0%
100.0%
Total
56
100.0%
21
37.5%
100.0%
Total
100.0%
100.0%
100.0%
48.2%
51.8
100.0%
'And I heard you tell
Drawn for Broadcasting . Telecasting by Sid Hi?
TV towers ain't dangerous to navigation.'
traffic the first day of the test,
39.2% the second day and 49.5%
the third day. This showed a sharp
growth in radio impact during the
three days. On the other hand the
newspaper produced 29% of traffic
the first day, slightly more to
31.4% the second day and with
figures toppling back to 17.2% the
third day.
Radio traffic was divided rather
evenly by source, 53.3% of its total
coming from in-city sources and
45.8% from outside the city, with
0.9% unascertained. Of newspaper
traffic, 69.7% came from the city
and 28.8% outside the city, with
1.5% unascertained.
The radio announcements pi'oved
radio definitely superior to news-
paper lineage in attracting cus-
tomers to the North Store and East
St. Louis Store. On the other hand,
the newspaper attracted nearly
twice as much traffic to the South
Store.
Comparative Pull
From the standpoint of dollar re-
sults, radio produced 47.9% of dol-
lar value of purchases at the North
Store compared to only 27.4% for
the newspaper. At the South Store,
newspaper produced 49.8% of dol-
lar sales compared to 27.5% for
radio.
Radio's superiority was most
strikingly shown at the East St.
Louis Store, where its dollar sales
were six times those of the news-
paper. At this store radio produced
60.5% of dollar value of purchases
against only 10.3% for the news-
paper. Radio drew 48.2% of the
traffic in this store compared to
10.7% for the newspaper.
Tabulated results of the ARBI
tests are shown at left.
These figures include all purchases made in the survey
by customers who were
Hi-Lite Names Olian
HI-LITE Industries, Chicago (plas-
tic dishes), has named Olian Adv.,
also Chicago, as its agency. Radio
spots will be used.
NEW ARBI GAUGE
Lists Radio vs. Press Pull
NEW system of rating radio sta-
tions on the basis of ability to com-
pete with newspapers in attracting
business to stores was announced
at the Washington State Assn. of
Broadcasters April 25 meeting (see
story page 46) by Joseph B. Ward,
president of Advertising Research
Bureau Inc., Seattle (see St. Louis
ARBI survey, this page).
Awards are given to stations
achieving an "ARBIndex" rating
of more than 1.0. ARBIndex was
described by Mr. Ward as the ratio
of performance at the point of sale
of a radio station and a newspaper,
based on ARBI surveys in which
an equal sum is spent in both media
for identical goods advertised si-
multaneously. If the station and
newspaper draw the same number
of people, the station gets a rating
of 1, the newspaper being the con-
stant factor. A 2 to 1 ratio would
give an ARBIndex rating of 2.0.
Mr. Ward explained the ratings
are not comparable to listenership
ratings but instead measure effec-
tiveness in drawing traffic. Seven
out of 10 stations included in past
ARBI surveys have qualified for
the certificate, Mr. Ward said.
If a station has an ARBIndex
of between 1.1 and 1.5, Mr. Ward
explained, its advertising rates are
in good shape. If the rating is be-
tween 1.5 and 2.0, the rates would
appear to be too low, with the sta-
tion giving too much value to the
retailer in comparison with news-
paper pulling power. If the index
is less than 1.0, the station's rates
likely are too high, according to
Mr. Ward.
Offering several tips on increas-
ing local business, he advised time
salesmen to confer with store buy-
ers, who actually make media de-
cisions. He said ARBI surveys show
that people who come into retail
stores because of advertising buy
three times as much as shoppers
who come for other reasons.
Page 24 • May 5, 1952
BROADCASTING • Telecasting
PROGRAM PROBE?
Hill Group Clears Resolution
A SWEEPING proposal that radio
and television programs be studied
and investigated in the House was
approved by its Rules Committee
last week.
In a sudden maneuver, a resolu-
tion (H Res 278) was cleared
through the sentinel committee and
placed before the House for action.
If approved by the House, the
Interstate and Foreign Commerce
-Committee or its subcommittee
would be empowered to make a full-
scale study and investigation of
radio-TV programs. It would be
in a position of passing judgment
on what it believes to be "offen-
sive and undesirable radio and tele-
vision programs."
The study would "determine the
extent to which the radio and tele-
vision programs currently avail-
able to the people of the United
States contain immoral or other-
wise offensive matter, or place
improper emphasis upon crime,
violence, and corruption."
Under the resolution, authored
last year by Rep. A. C. Gathings
(D-Ark.), House probers would
make recommendations for the
"elimination" by legislation of
these so-called offensive or undesir-
able programs.
Suggestions also would be forth-
coming on how, through legislation,
the House could "promote higher
radio and television standards."
Freedom of committee action
would be permitted by giving the
unit subpena power to require ap-
pearance of whomever it wished
to have testify and submission of
any books, records, correspondence,
memoranda, papers or documents
it would wish to study.
Rep. Gathings appeared before
PORSCHE' QUERY
Rates Asked by Auto Firm
MANUFACTURERS of the "Por-
sche" automobile, a German car,
are thinking of directing a radio
spot campaign toward American
buyers and have written to radio
managers asking for station rates.
A letter signed by Richard von
Frankenber, director of publicity
for Porsche, located at Stuttgart-
Zuffenhausen, Schweiberdinger Str.
141, Germany, requests the follow-
ing information:
(1) The cost of air time for
quarter-hour programs once a week
in both Class A and B time for a
minimum of 13 weeks.
(2) These rates should apply as
follows: The cost when supplied
with transcribed programs, and
when a staff announcer is used for
the introductions and sign-off.
(3) The cost differential between
the price Porsche would pay when
its organization supplies the tran-
scribed program, and when the sta-
tion staff prepares, for instance,
one quarter-hour news broadcast
per week for 13 weeks.
the Rules Committee last Tuesday.
He explained that in effect he
wanted a probe of radio-TV pro-
gramming whether it be by a spe-
cial committee or by the Interstate
& Foreign Commerce group. The
rules group, with Rep. Eugene Cox
(D-Ga.) in the chair, apparently
agreed with him.
The rules unit has seen fit in
the past to approve a similar re-
quest. Only difference then, when
it cleared Rep. Gathings' resolu-
tion lumping together comic books,
magazines and pocket-size books,
was the placing of all these media
within jurisdiction of a select com-
mittee [B*T, March 31]. Now the
probe will be split with radio-TV
coming under the purview of Chair-
man Robert Crosser's (D-Ohio)
commerce group, and the other
media under a specially set up com-
mittee.
Five Man Subcommittee
It was expected that a five-man
subcommittee will be named, headed
by Rep. Lindley Beckworth (D-
Tex.) and that it will confer with
the recently-named NARTB-TV
Code Review Board. Greatest com-
plaint, it's understood, has been
against blatant beer commercials.
Wading through the maze of
resolutions and rescinding actions
by Rep. Gathings and the Rules
Committee, the situation in lay-
man's language narrows down to
this:
1. Originally, in 1951, Rep.
Gathings proposed his investiga-
tion of radio and television pro-
grams. He wanted the House Com-
merce group to do the investigat-
ing [B«T, April 21, 7].
2. This year, Rep. Gathings
asked for a select, 15-man com-
mittee to look into radio and tele-
vision and while it was at it, also
study comic books, magazines and
pocket-size books.
3. The Rules Committee okayed
this request. But the House Com-
merce group objected because if
any investigating was to be done
on radio and TV, it wanted the say.
4. Subsequently, Rep. Gathings
agreed with the Crosser Committee
and the House leadership went
along. The question then boiled
down to the original Gathings
resolution directing the commerce
group to take full responsibility.
Query was, how did the Crosser
Committee feel?
The answer was signed, sealed
and delivered on Tuesday when
Rep. Oren Harris (D-Ark.), repre-
senting Rep. Crosser and the full
commerce group, stated the com-
mittee backed the Gathings re-
quest.
What followed was routine. The
Rules Committee accepted this as
Rep. GATHINGS
a green light and rescinded its orig-
inal approval of a resolution to
lump all media together, separated
radio and TV from the printed
media, and okayed the new concept:
The Commerce group to investigate
radio and television, a special com-
mittee to probe printed media.
Final test remaining is what will
happen to the Gathings resolu-
tion in the House. If approved by
the House, the action will serve as
a mandate that the study and in-
vestigation be conducted.
Significantly, the Gathings reso-
lution provides that the study shall
be conducted whether the House is
in session, in recess or adjourned.
NATIONAL SPOT BUYS a? «-»
By FLORENCE SMALL
FOLLOWING on a period of com-
parative quiet, radio spot business
came alive last week as at least
nine national advertisers moved
into spirited spot action, led by the
three major cold-remedy manu-
facturers.
The most significant features of
the cold remedy activity are: (1)
the remarkably early disclosure of
plans in this strongly competitive
field, and (2) the unusual out-of-
season projects being undertaken
by these firms.
Seeck and Kade Inc., New York.
(Pertussin), has placed an unusual
three-week schedule on independent
stations in about 25 to 30 secondary
markets starting this week.
The firm's agency, Erwin, Wasey
& Co., New York, is also preparing
a radio spot presentation which
will include availabilities on
women's participation shows in
about 100 markets. The radio and
TV spot schedule is understood to
be a larger one than last season's.
The orders will be placed in mid-
June but with starting dates set
for next October.
Vick Chemical Co., through
Morse International, New York, is
currently preparing its radio and
TV spot budget. The actual buy-
ing of radio spots will start about
July 1 for a late September or early
October launching.
Grove Labs., St. Louis, through
Harry B. Cohen Adv., New York,
is placing a 17-week schedule using
one-minute transcriptions in about
nine states, starting June 2 in the
malaria belt area. For its cold
remedies, Grove Labs, is also plan-
ning to start buying its fall cam-
paign around July 1.
Hadacol Campaign
Hadacol Inc., Lafayette, La., is
understood to be buying radio spots
again. Firm is placing its cam-
paign direct and is buying from
18 to 30 spots per week in 100 cities
located in the following states:
Oklahoma, Arkansas, western Ten-
nesee, Georgia, Alabama, Missis-
sippi, eastern Texas, and Louisiana,
effective early this month. Al-
though the spots are being bought
directly by the advertiser the tran-
scriptions were produced by the
Erwin, Wasey advertising agency
in New York.
Lever Brothers, New York, on
behalf of its silver dust, has started
a daytime radio spot campaign in
60 markets. Contracts, placed
through Sullivan, Stauffer, Colwell
& Bayles, New York, are for 26
weeks.
Blatz Brewing Co., Milwaukee,
through William H. Weintraub Co.,
New York, is preparing a spot an-
nouncement campaign to start May
5. Schedule will first break in Wis-
consin.
Stoppers Inc., New York (Clover,
an all-day deodorant), through
Donahue & Coe, New York, is
taking under advisement a spot
radio schedule which, if approved,
will start late in July or early
August. Definite decision should
be forthcoming shoi'tly.
Remington Records Inc., New
York, through its newly appointed
agency, The Bobley Co., New York,
effective May 15 will buy spot an-
nouncements on nine Good Music
stations to promote its "3 Master
Work Recordings For The Price of
1" in a nationwide drive to com-
pete for the classical record market.
Contracts are for 13 weeks.
Firm also plans to use film spots
to start in about two weeks but
the station and market list has not
yet been prepared. It will be na-
tional.
In addition, Loew's Theatres,
New York, is placing both TV and
radio spots in about 25 cities to
promote the motion picture, "Sing-
ing in the Rain" (see New Busi-
ness, page 18). Donahue & Co.,
New York, is agency.
BROADCASTING • Telecasting
May 5, 1952 • Page 25
Several Coincide With
SOME 18 BMI program clinics — attended by an estimated
1,400 broadcasters — were held in various parts of the country
within the last fortnight, with another 24 scheduled for the
next ten days. *
by salesmen, KMBC, he said, has
its representatives accompanied by
a continuity writer once a week to
visit every client the station has.
The big- point is cooperation be-
tween program and sales depart-
ments, Mr. Higgins noted, with the
result of fresh and salable ma-
terial that pleases the advertiser.
Clinic chairman was Ralph Went-
worth, BMI field representative, as-
sisted by Glenn Dolberg, BMI sta-
tion relations manager. Albert
Johnson of KOY, president of the
newly founded Arizona Broadcast-
ers Assn., opened the session, which
also featured the following speak-
ers: Wayne Sanders, manager of
KCNA Tucson; James Russell,
president of KVOR Colorado
Springs, Frank Burke, editor of
Radio Daily, Jack Williams, KOY
Phoenix program director and Ed
Freeh, program director, KFRE
Fresno, Calif.
Attendance at the total of more
than 40 sessions scheduled for the
April 27-May 16 period in the
United States and Canada was re-
ported as "continuing to run far
ahead" of the similar series held
last year.
Twelve traveling teams of three
or four speakers each — joined by
several local speakers in every city
— are making the tour, accom-
panied by BMI officials and field
men.
Nine clinics held last week and
one held April 24 in Calgary, Al-
berta, reported their progress this
week, as follows:
PHOENIX, April 28
Radio's meeting the challenge of
television was the focal point of
85 station executives who traveled
from five states to hear how to get
radio "off the spot," prime topic
Monday at the first BMI clinic ever
held in Arizona.
Keynote was sounded by Murray
Arnold, program director of WIP
Philadelphia, who said flatly: "Ra-
dio is on the spot. Let's get moving
now. Radio must have new ma-
terial, new ideas, new faces and — -
most of all — new sounds if we are
to meet the competition of tele-
vision." The one big shortcoming
is lack of progressiveness, he
charged, hitting at radio program-
ming which has become, in too
many cases, "stagnant."
Best way to meet the TV chal-
lenge, he advised, is through local
color and local talent. The pro-
gram director proposed that execu-
tives stay at home occasionally
to listen to their own stations, look
for flaws and find errors that can
be corrected, even though the val-
uable experience can also be a
"brutal" one.
"A fast buck is not the best
buck," according to George Hig-
gins, managing director of KMBC
Kansas City, who spoke on the
relationship between programming
and sales. "Too often a salesman
has sold a program which has no
chance to sell the particular prod-
uct it's supposed to sell," he re-
gretted. "There is nothing worse
we can do in radio."
Emphasizing personal contacts
Page; -26 • May 5, 1952
HOLLYWOOD, April 29
Murray Arnold, program direc-
tor of WIP Philadelphia, charged
radio with derelictions and said
the industry must inject "new pro-
gram twists and aids" to offset
competition and the loss of audience
confronting it today.
The Hollywood meeting, co-spon-
sored by Southern California
Broadcasters Assn., had James I.
Cox, BMI West Coast representa-
tive, acting as chairman. George
Higgins, managing director Of
KMBC Kansas City, advised man-
agement to police its "own opera-
tions," stressing that every de-
partment is important to the sta-
tion's success and every employe
a public relations man. He said
staff members should be sales
minded.
Ed Freeh, program director of
KFRE Fresno, said radio has been
"taking quality for quantity and
taking easy money for bad pro-
grams." It now must correct its
own errors and must raise its pro-
grams and sales standards, he said,
said. .: .: : ,S ,-. <i\
James Russell, president of KVOR
Colorado Springs, echoed a state-
President Carl Haverlin of BMI
addresses the April 2U clinic at
Calgary, Alta.
ment by Mr. Freeh on the impor-
tance of local public service and
news programming, saying an
NARTB radio survey indicates
76.1% of women and 82.9% of men
prefer news programs to all others,
yet only 7% of the average sta-
tion's time is devoted to locally pro-
duced newscasts.
Maurice Mitchell, vice president
and general manager of Associated
Program Service, New York, ad-
vised station managements to use
sales aids sent them.
Alan Torbet, general manager of
KROW Oakland, said his station
builds programs for ten different
types of audiences daily, and by
this means has developed an ex-
cellent sales tool for its account
executives, besides giving adver-
tisers their choice of the type of
audience they wish to reach. He
said KROW sales executives, using
charts, are able to show advertis-
ers how to cut down on newspaper
space and spend the money on radio.
Mark L. Haas, vice president and
program director, KMPC Holly-
wood, spoke on "Radio's Inferiority
Complex," chiding radio manage-
ment for its fear, because radio is
"still the most effective mass influ-
ence, greatest advertising medium
and foremost exponent and prac-
titioner of public service."
NASHVILLE, April 29
In Nashville last Tuesday, BMI
conducted a clinic in cooperation
with Tennessee Assn. of Broadcast-
ers. Perry Sheftall, WJZM Clarks-
ville, opened the meeting as TAB
president with Jim Sparnon, BMI
field representative, serving as
clinic chairman.
Bruce Wallace, manager of public
service, WTMJ Milwaukee, spoke
on the topic, "Seek the Right Kind
of Public Service Programs"; Al
Kenngott, program director of
WKDA Nashville, on "Building
Record Shows vs. Playing Rec-
ords"; Hugh Smith, program serv-
ice director of KPIX (TV) San
Francisco, on "Sundial or Stop-
watch."
Robert J. Burton, BMI vice pres-
ident, reviewed the copyright situa-
tion. Other speakers were: Carter
State Assn. Meets
M. Parham, president of WDEP
Chattanooga, "Building Statioi
Relations in Your Community"
Catherine Peden, sales manager oJ
WHOP Hopkinsville, Ky., recently
named "Woman of the Year"
Hopkinsville, "Better Programs
More Sales"; Ralph Snelgrove
owner and general manager oi
CKBB Barrie, Ont., "A Big Quar
ter Kilowatt of Personality."
Ninety-one broadcasters attended
the clinic. Ralph W. Hardy
NARTB government relations di
rector, spoke at the dinner meeting
discussing the radio legislative
situation. WSM Nashville pro
vided talent for the program. The
TAB membership adopted a reso
lution in favor of a proposal to;
revise the state constitution so it
can be amended.
BATTLE CREEK, MICH., April 30
Announcement of the Michigan
state legislature's approval of a
measure relieving broadcasters
from paying 3% sales and use taxes
on broadcasting equipment and
electricity was made by Dan E.
Jayne of WELL Battle Creek, pres
ident of the Michigan Assn. of
Broadcasters, at MAB's joint meet-
ing with the BMI clinic.
He said the tax exemptions will
allow savings in operation of exist-
ing stations and give even greater
relief for those entering television.
The action followed a long cam-
paign against the tax by Michigan
broadcasters.
Burt Squire, BMI field repre-
sentative, presided at the clinic.
Speakers and their topics were:
Hal Bumpus, news director, KVOR
Colorado Springs, Col., "Local
News Builds Local Interest and
Sales"; John McLaughlin, adver-
tising manager, Kraft Foods Co.,
"What the Advertiser Expects from
Radio"; Leonard Kapner, president,
W C A E Pittsburgh, "Music Is
Exactly What You Make It"; Syd-
ney M. Kaye, vice chairman of the
board and general counsel of BMI,
"Copyright Hints and Pitfalls";
Gus Hagenah, vice president,
Standard Radio Inc., "Music Hath
Charms"; Robert Tincher, vice
president and general manager,
WNAX Yankton, S. D., "Program-
ming Begins in the Front Office."
A tape recording of a speech made
at an earlier BMI clinic by George
J. Higgins, managing director and
vice president in charge of sales,
KMBC-KFRM Kansas City, on
"Sales and Programming" also was
played.
RICHMOND, VA., May 1
Gordon Phillips, assistant man-
ager of WROV-AM-FM Roanoke,
-told listeners at the Richmond clin-
ic that "intelligent programming
builds sales and profits." Mr. Phil-
lips said: ". There is nothing
(Continued' on page 36)
BROADCASTING • Telecasting
THE STATISTICS in this table
are extracted from a final re-
port of the 1950 Census of
Housing, Series H-A, Nos. 45
and 28 respectively, for Ver-
mont and Nevada, which will be
available in about six weeks
from the Superintendent of
Documents, Washington 25, D.
C, at 25f> per copy for Vermont
and 30t for Nevada.
Statistics on distribution of
the population in Vermont and
Nevada are presented in a final
report of the 1950 Census of
Population, Series P-A, Nos. 45
and 28 respectively, now avail-
able from the Superintendent
of Documents at 10# per copy
for Vermont and 15ff for Ne-
vada. Descriptions and maps
of "urbanized areas" are pre-
sented in this report.
Statistics on characteristics
of the population in Vermont
and Nevada are presented in a
final report of the 1950 Census
of Population, Series P-B, Nos.
45 and 28 respectively, avail-
able from the Superintendent
of Documents, at 30* per copy
for Vermont and also for Ne-
vada. Descriptions of Standard
Metropolitan Areas are pre-
sented in this report.
A Standard Metropolitan Area
is generally described as a
county or group of contiguous
counties with at least one city
of 50,000 or more. In New Eng-
land, it is defined on a town or
city rather than county basis.
An urbanized area contains at
least one city of 50,000 or more
and includes surrounding close-
ly settled incorporated and un-
incorporated areas.
RADIO HOMES
Vermont, Nevada Data Reported
BRIGHTMAN NAMED
To Demo Publicity Post
APPOINTMENT of Samuel C.
Brightman as acting director of
publicity for the Democratic Na-
tional Committee was announced
last week by Chairman Frank E.
McKinney.
Mr. Brightman, a former news-
man at KSD St. Louis and Wash-
ington correspondent for the Louis-
ville Courier- Journal, has been on
the committee publicity staff for the
past five years. He succeeds Charles
Van Devander, who resigned as
publicity director April 15.
Mr. Van Devander, previously
Washington bureau chief for the
New York Post, was reported last
week to have accepted the post of
campaign manager for Sen. Robert
Kerr (D-Okla.), a Presidential
aspirant.
Mr. Brightman also served on
the news staffs of the St. Louis
Star-Times and Cincinnati Post
and saw Army service from 1942
to 1945. He is a native of Missouri.
NUMBER of radio homes in Ver-
mont rose from 80,253 in 1940 to
98,855 in 1950, or 96.8% saturation,
according to final figures for the
state made available by the U. S.
Census Bureau. Figures also were
made available for Nevada, where
the number of radio homes rose
during the decade from 26,200 to
45,570, or 93.4% of saturation (see
tables this page).
Radio saturation in Vermont was
highest, 98.3 %, in urban areas. It
was lowest, 95.7%, in rural non-
farm areas. The city of Rutland
had the highest saturation, 98.7%.
Among counties, Chittenden was
highest with 98.0% of all homes
having radios.
In Nevada, 1950 radio ownership
ranged from 96.5% in urban to
88.8% in rural non-farm areas.
Reno had 97.2% saturation com-
pared to 96.8% in Las Vegas.
Among counties, Douglas topped
the list with 96.5% saturation.
First state breakdown on radio
and TV ownership under the 1950
Census covered Delaware [B*T,
April 14].
TV In Vermont
Television ownership in Vermont
as of April, 1950, when the decen-
nial Census was taken, showed a
saturation of 1.7%, or a total of
1,730 television homes. The state
has no TV stations but gets some
reception from other northeastern
states.
At the time of the Census enu-
meration, nationwide TV owner-
ship was less than a third the cur-
rent figure.
Nevada had TV saturation of
0.5% in April 1950, or a total of
265 sets, according to the Census
Bureau. Only possible reception
was from distant stations.
'CHAPEL SERIES
World Plans Second Release
WORLD Broadcasting System's
Chapel by the Side of the Road
was reported last week by Herbert
Gordon, vice president in charge of
production, as so successful that a
second transcribed radio series of
the Bible readings will be produced.
Chapel, featuring actor Raymond
Massey as the reader, is currently
heard on more than 400 stations.
Local station managers, Mr. Gor-
don said, indicate that their audi-
ence mail is rising as a result of
the program, which listeners con-
sider a "solace" and "source of in-
spiration."
World also plans a series of tran-
scribed lullabies from all nations
and has signed soprano Mimi Ben-
zell to record them. Other per-
formers recently contracted for by
World include Muggsy Spanier and
his Dixeland Band and the Circle
C Boys, popular western music
group.
RADIO AND TELEVISION— 1950 U. S. CENSUS OF
HOUSING— NEVADA
:»2 E o
Sic it
The State
160,083
50,241
48,785
45,570
93.4
26,200
48,705
265
0.5
Urban and rural nonfarm
146,622
46,623
29,973
45,185
42,375
93.8
23,294
45,115
235
0.5
Urban
91,625
29,010
27,995
96.5
1 1 ,405
29,015
155
0.5
Rural nonfarm }
54,997
16,650
16,175
14,380
88.9
11,889
16,100
80
0.5
Rural farm f
13,461
3,618
3,600
3,195
88.8
2,906
3,590
30
0.8
No Standard Metropolitan A
reas
No Urbanized Areas
Urban Places of 10,000 or More:
Las Vegas
24,624
8,264
8,130
7,870
96.8
2,080
8,130
30
0.4
Reno
32,497
10,949
10,355
10,070
97.2
6,160
10,375
80
0 8
Counties:
Churchill
6,161
1,938
1,865
1,740
93.3
1,183
1,855
5
0.3
Clark
48,289
14,959
14,675
13,960
95.1
13,788
14,620
65
0.4
Douglas
2,029
590
565
545
96.5
437
565
Elko
11,654
3,478
3,425
3,100
90.5
2,433
3,390
5
.4
Esmeralda
614
269
235
195
83.0
400
240
5
2.1
Eureka
896
334
330
250
75.8
248
330
Humboldt
4,838
1,465
1,365
1,165
85.3
958
1,365
10
.7
1,850
583
625
535
85.6
390
620
5
.8
Lincoln
3,837
1,122
1,115
990
88.8
961
1,110
Lyon
3,679
1,132
1,140
1,045
91.7
903
1,130
5
.4
Mineral
5,560
1,727
1,740
1,570
90.2
475
1,750
Nye
3,101
1,115
1,015
820
80.8
897
1,015
5
.5
Ormsby
4,172
1,244
1,240
1,190
96.0
821
1,240
5
.4
Pershing
3,103
1,014
990
855
86.4
593
995
10
1.0
Storey
671
253
245
205
83.7
317
245
5
2.0
Washoe
50,205
16,274
15,274
14,910
97.6
8,703
15,530
110
.7
White Pine
9,424
2,744
2,744
2,495
90.9
2,693
2,705
20
.7
RADIO AND TELEVISION— 1950 U. S. CENSUS OF
HOUSING— VERMONT
Area
Total
population
Total
occupied
dwelling
units
RADIO
TELEVISION
Number
reporting
Homes
with Radio
Number
reporting
TV Homes
Number
Percent
1940
Radio
Homes
Number
Percent
The State
377,747
103,496
102,105
98,855
96.8 80,253
101,905
1,730
1.7
Urban and rural non-
farm
296,615
83,981
82,855
80,320
96.9
50,617
82,640
1,450
1.8
Urban
137,612
39,080
38,800
38,140
98.3
30,404
38,710
610
16
Rural nonfarm /
159,003
44,901
44,055
42,180
95.7 30,213
43,93(
84
)
1.9
Rural farm J
81,132
19,515
19,250
18,535
96.3
9,636
1 9,265
28
3
1.5
No Standard Metropolitan Area
No Urbanized Areas
Urban Places of 10,000
or More:
Barre
10,922
3,302
3,245
3,180
98.0
2,819
3,235
Burlington
33,155
8,804
8,755
8,615
98.4
6,732
8,745
100
Rutland
17,659
5,239
5,230
5,160
98.7
4,235
5,220
245
4.7
Counties:
Addison
19,442
4,989
4,845
4,650
96.0
3,705
4,83.
20
4.2
Bennington
24,115
7,016
6,885
6,670
96.9
5,459
6,875
39
5.7
Caledonia
24,049
6,865
6,845
6,620
96.7
5,634
6,845
30
.4
Chittenden
62,570
16,075
15,985
15,670
98.0 11,521
15,955
160
1.0
Essex
6,257
1,705
1,670
1,585
94.9
1,376
1,655
5
.3
Franklin
29,894
8,074
7,930
7,765
97.9
6,472
7,950
55
.7
Grand Isle
3,406
922
840
805
95.8
767
840
Lamoille
11,388
3,015
2,940
2,765
94.0
2,381
2,940
35
1.2
Orange
17,027
4,612
4,495
4,320
96.1
3,544
4,49£
35
.8
Orleans
21,190
5,680
5,590
5,390
96.4
4,626
5,565
10
.2
Rutland
45,905
12,872
12,820
12,395
96.7
0,285
12,755
595
4.7
Washington
42,870
11,549
1 1 ,380
1 1 ,065
97.2
9,293
1 1 ,34;
65
.6
Windham
28,749
8,404
8,220
7,845
95.4
6,455
8,190
80
1.0
Windsor
40,885
11,718
1 1 ,660
11,310
97.0
8,735
11,660
60
.5
Andrews Named
NEW Director of the Point Four
Technical Assistance Program is
Stanley Andrews, former owner of
KARK Little Rock, Ark. He was
officially sworn in last Thursday.
He was highly commended at the
ceremonies by State Secretary
Dean Acheson. On leave from his
Agriculture Dept. post as Director
of the Foreign Agricultural Office
to which he was appointed in 1949,
Mr. Andrews edited the Arkansas
Farmer in addition to his radio
activities.
Ghilain Joins WMAL
DUAL role with the Evening Star
Broadcasting Co. will be filled by
John E. Ghilain May 15 when he
joins WMAL-AM-TV Washington
as assistant to the director of pro-
grams and director of advertising
and publicity, according to Ken-
neth H. Berkeley, vice president
and general manager. Mr. Ghilain
was head of radio-television adver-
tising, publicity and sales promo-
tion department for NBC's WRC-
AM-FM WNBW (TV) Washing-
ton.
BROADCASTING • Telecasting
May 5, 1952 • Page 27
ALEX SEGAL
ABC Director
Celanese Theatre
BOB ELLIOT-RAY GOULDING
NBC Bob and Ray Show
EDWARD R. MURROW
CBS-TV
See It Now
DOROTHY GORDON
WQXR Moderator
New York Times Youth Forum
ALISTAIR COOKE
BBC
Letter from America
TED HALLOCK, KPOJ Prog. Dir.
Careers Unlimited &
Civic Theatre of the Air
PIABODY WINNERS
MERITORIOUS accomplishments
in radio and television in 1951 were
recognized with distinguished
George Foster Peabody awards at
the 12th annual presentation in
New York last Thursday.
Ten awards were announced at a
luncheon meeting of the Radio
Executives Club in the Grand Ball-
room of the Hotel Roosevelt.
They were presented by Edward
Weeks, editor of the Atlantic
Monthly and chairman of the Pea-
body National Advisory Board.
The citations were divided into
five for radio, four for television
and one, a combination radio-TV
award. Several hundred radio-TV
leaders convened for the occasion,
which was broadcast and telecast
by most major networks and
WQXR New York.
Drawing encomiums in the radio
classification were CBS Radio,
WQXR New York, NBC for its
Bob and Ray, KPOJ (MBS) Port-
Winners of George Foster Peabody Awards
Radio and TV
# Public Service by a Local Station — WSB (NBC) Atlanta, The Pas-
tor's Study and Our World Today.
Radio
9 Public Service by a Local Station — KPOJ (Mutual) Portland, Ore.
© Entertainment (non-musical) — Bob and Ray, NBC.
© Educational — The Nation's Nightmare, CBS Radio.
© Youth Programs — New York Times Youth Forum, WQXR New York.
£ Contribution to International Understanding — Alistair Cooke's Letter
from America, BBC.
Television
® Educational— What in the World, WCAU-TV (CBS-TV) Philadelphia.
© Entertainment (Music) — Gian Carlo Menotti (Amahl and the Night
Visitors), NBC.
® Entertainment (non-musical) — Celanese Theatre, ABC.
© News and Interpretation — Ed Murrow and See It Now, CBS Television.
J. LEONARD REiNSCH
WSB-AM-TV Managing Dir.
The Pastor's Study &
Our World Today
DONALD W. THORNBURGH
WCAU-TV President &
Gsnera! Manager
What in the World
P
IRVIN GITLIN
CBS Radio, Producer
The Nation's Nightmare
Ten Are Honored
land, Ore. and Alistair Cooke
on BBC. WSB-AM-TV Atlanta was
cited for "meritorious regional
public service by radio and televi-
sion."
In the video category, top
plaudits went to Edward R. Mur-
row's See It Now on CBS Televi-
sion, NBC-TV's Gian Carlo Menotti,
ABC-TV's Celanese Theatre, and
WCAU-TV (CBS-TV) Philadelphia.
The occasion marked the sixth
consecutive year that the presenta-
tions highlighted a luncheon session
of the Radio Executives Club of
New York presided over by I. E.
(Chick) Showerman, president.
The awards, announced by Dean
John E. Drewry, U. of Georgia's
Henry W. Grady School of Jour
nalism, "are designed to recognize
the most distinterested and meri
torious public service" and to "per-
petuate" the memory of the late
George Foster Peabody. The awards
were set up with the assistance of
NARTB and are administered by
the Henry W. Grady School of
Journalism and a distinguished
National Advisory Board.
CBS Radio drew a radio educa-
tional program citation for its The
Nation's Nightmare, lauded as a
"shattering and fearless documen-
tary series on syndicated crime in
the United States." The program
and producer, Irving Gitlin, were
(Continued on page 60)
GIAN
Amahl c
CARLO-MENOTTI
NBC
nd the Night Visitors
Cleared for Early Debate
HOUSE FCC
'THE HOUSE'S "traffic cop," its
I Rules Committee, waved ahead the
Senate-passed McFarland bill (S
658) last week with hopes pinned
on an early vote in the lower cham-
] ber.
It is now up to House managers
to set a definite day for debate, a
maximum of three hours to be al-
lowed. That point should be reached
within two weeks, Capitol Hill ob-
servers agree.
By action of the House Rules
Committee, through which all legis-
lation in that body must pass on
the way to the floor, the bill to
modernize FCC functions and pro-
cedures can be further amended
during debate.
Once the House passes the bill,
it is certain to go to joint Senate-
House conference.
Rep. Oren Harris (D-Ark.), who
has been acting as chief lieutenant
for House Interstate and Foreign
Commerce Committee Chairman
Robert Crosser (D-Ohio), appeared
before the Rules Committee last
Tuesday.
I He presented the background,
I outlining in general the bill's pur-
" poses and provisions, in order to
justify the granting of a "rule" —
i.e., clearance for formal House
action.
Rep. Harris told the committee,
under acting chairmanship of Rep.
Eugene Cox (D-Ga.), that in the
"public interest something ought to
be done" to facilitate the processing
of station licenses.
First Since 1934
He noted the bill was "rather
complicated" and "highly tech-
nical" and that he wouldn't "en-
deavor to explain technical" por-
tions of the bill "even if I could."
But, he said, S 658 would be the
! first major legislation in communi-
I cations since the Act now on the
books was enacted in 1934. Since
J that date, he said, there has been
"much progress and development
in communications, particularly in
radio and television."
Rep. Harris said that the Com-
merce Committee in agreeing on its
own version of the McFarland bill,
sponsored by Majority Leader
Ernest W. McFarland (D-Ariz.) in
the Senate for the past four years,
found it necessary to consult with
the committee's own staff, the staff
of the Senate Commerce Com-
mittee, with FCC and with the
radio-TV industry.
In brief he said, the key pur-
poses of the bill are:
(1) Improve FCC's organiza-
tional setup, particularly the ad-
ministrative functions of the FCC
and its staff. (2) Clarify and im-
prove FCC's procedure of granting
permits and licenses for radio and
television (a point, he said, of
greater importance today because
of the freeze lift in TV). (3) De-
velop new administrative changes.
(4) Modify and change FCC proce-
dures and rules in hearings. (5)
Impose special requirements upon
FCC in its exercise of quasi-judi-
cial functions as compared to rule-
making.
Not all of the committee was in
accord, Rep. Harris admitted, par-
ticularly in the technical phases of
the bill. He cited organizational
setup as one field of disagreement.
Long a foe of FCC, Rep. Cox
questioned its very existence, bring-
ing up his charges of previous
years that it has "brow-beaten and
intimidated" licensees. Rep. Clar-
ence Brown (R-Ohio), a key mem-
ber of the committee, who once
served on the Commerce group,
noted that his chief concern has
been the "great abuse of power and
a great deal of favoritism" al-
legedly attributed to the FCC.
Rep. Brown said he favored this
bill. It is an "excellent piece of
work as a whole," he declared. If
there is anything left to correct,
Rep. Brown continued, the House
can do so with "minor bills."
Prodded by Rep. Cox, Rep. Harris
asserted the committee had come
to the conclusion that the FCC has
not performed its function . . . "the
staff has been performing the func-
tion of what was the Commission's."
The bill, he said, would correct this.
A PLEDGE of confidence in NBC's
network radio plans was issued
by the network's Stations Planning
& Advisory Committee after its
first 1952 meeting last week, though
reports persisted that some mem-
bers had privately expressed dis-
appointment at what they con-
sidered a defeatist attitude.
The formal statement was ex-
plicit in its commendation of NBC's
sales, programming, advertising
and promotion plans, extending
congratulations to the network for
"its realistic approach to the fu-
ture development of network radio
and the forward looking plans it is
making to broaden radio's effective-
ness and service and increase
billings."
Yet some SPAC members were
said to feel that an overly pes-
simistic attitude was reflected in
some officials' statements, such as
one attributed to Harry Bannister,
former WWJ Detroit manager who
was making his first SPAC appear-
ance as NBC station relations vice
president, and who was said to have
admonished that radio is up against
a trend.
NBC officials for the most part
declined to comment on specific
reports as to developments at the
two-day session, maintaining that
it was a strictly private meeting
whose proceedings should be kept
confidential by both network repre-
sentatives and SPAC members.
Network officials, while recogniz-
ing that criticism existed, appeared
to take the position that their ap-
proach was realistic and also ag-
Asked by Rep. Cox as to "what
extent did FCC help write the bill ?"
Rep. Harris explained that among
others the views of former FCC
Chairman (then Chairman) Wayne
Coy; Comr. Robert F. Jones; Joseph
H. Ream, executive vice president
of CBS Inc. and a member of its
board of directors; Judges Justin
Miller, NARTB board chairman,
and Frank Roberson, Washington
radio attorney, were solicited.
"Sometimes the FCC was not in
agreement," Rep. Harris said. Rep.
Brown interjected: "This is not a
Commission bill."
Difference of Opinion
Rep. Harris also assured Rep.
Cox that the McFarland bill con-
tains provisions for the "protection"
of the individual licensee's rights.
Becoming more specific in analyz-
ing sections of the bill, Rep. Harris
said there were differences of
opinion among committee members
on the new section dealing with
newspapers' rights when licenses
are granted and the so-called "anti-
double jeopardy" provision which
the House unit knocked out of the
bill.
Rep. Harris Ellsworth (R-Ore.),
of the rules group, who has an in-
gressive, that criticism stemmed
from lack of understanding of all
network problems, and that the
major stations represented on
SPAC do appreciate NBC's posi-
tion and like its plans.
In the committee elections, P. A.
Sugg, manager of WKY Okla-
homa City, was named SPAC chair-
man and E. R. Vadeboncoeur, vice
president and general manager of
WSYR-TV Syracuse, was chosen
vice chairman. Richard 0. Dun-
ning, president and general man-
ager of KHQ Spokane, was elected
secretary for radio and Lee B.
Wailes, executive vice president of
Fort Industry Co., secretary for
television.
Summer Presentation
Elections were held at the open-
ing session Tuesday morning. In
the afternoon meeting the com-
mittee viewed NBC's summer radio
presentation which, produced under
the direction of Jacob A. Evans,
manager of the radio advertising
and promotion department and
unveiled in March [B»T, March
31], has won praise from all seg-
ments of the industry.
Then the committee divided into
separate radio and TV groups for
sessions with NBC officials rep-
resenting each medium.
The TV section's meeting re-
portedly went smoothly. Most
NBC-TV sponsors are remaining
on the air this summer, which was
regarded as a healthy sign. There
were said, however, to have been
two main subjects of complaint:
(1) what was considered a lack of
terest in KRNR Roseburg, Ore.,
noted that the bill apparently would
prevent the FCC from formulating
policy "by failing to act" on cases.
In other explanations, Rep.
Harris said S 658, as amended by
the House committee, would pro-
vide for FCC panels — that is au-
thorization for the Commission to
divide itself into member panels of
three. He said this would expedite
action in consideration of TV cases.
Additionally, the bill would pro-
vide for an administrative assistant
for each of the Commissioners and
de-emphasize the legal staff, put-
ting them in "a different category,"
Rep. Harris concluded.
POINT-OF-SALE
Plan Begun at WTAM
VARIATION of the NBC "chain
lightning" merchandising plan was
set up at WTAM Cleveland by new
NBC General Manager Hamilton
Shea on his first official day there.
The plan gives advertisers point-
of-sale promotion with housewives
buying regularly in 348 food stores
controlling 79% of Cuyahoga
County's food volume, Mr. Shea
said.
Advertisers may now reach four-
fifths of potential food buyers in
Cleveland with radio and in-store
displays, Mr. Shea said.
sufficient attention to the quality
of morning programming, and (2)
comics giving free on-the-air plugs
to non-sponsoring products.
Network officials were said to
have taken the position that they
currently are concentrating heavily
on development of their revolution-
ary new early-morning Today
show and accordingly cannot devote
full attention to other morning
shows at the moment.
Regarding free plugs, it was said
that some comics have been called
on the carpet, though some SPAC
members expressed doubt that net-
work officials shared their concern.
The extent of commercialism in
coverage of New York's Easter
Parade drew specific complaint, it
was understood, with network au-
thorities agreeing and pledging
that it would not happen again.
Text of the SPAC statement on
NBC's radio plans, follows:
"The NBC summer sales plan is
a vigorous and well-documented
presentation pointing up in dra-
matic fashion the greatly increased
values of network radio as a sales
medium.
"We are enthusiastic over NBC's
expanded advertising and promo-
tion plans and particularly over the
plans for on-the-air and newspaper
promotion. We believe these will
do much to enlarge the radio au-
dience and promote radio's value
to advertisers.
"The NBC summer programming
schedule offers an abundance of
sensibly priced programs which we
(Continued on page 36)
NBC SPAC MEET — Confidence in Network
BROADCASTING, • Telecasting
May 5, 1952 • Page 29
YOUNG grocer Wyndall Smith
had a well-known business
problem: His new store just
was not grossing enough. But
the solution wasn't quite as
simple as the diagnosis. Partic-
ularly, when it was considered
that Wyndall' s Super Shopping
Center was out on Highway 60,
east of Owensboro, Ky., away
from many potential custom-
ers. Then Wyndall Smith
turned to radio. That was
eleven years ago. This year as
he renews his radio, prosper-
ous Grocer Smith has this
local success story to tell.
* * ★
IT DOESN'T take "big money"
to advertise your business on
radio. But clever and forceful
use of radio can put a small busi-
ness into the big business class.
Back in 1941, Wyndall's Super
Shopping Center, located east of
Owensboro, Ky., on U. S. Highway
60, was struggling along, using
such newspaper advertising as the
firm could afford. The young own-
er, Wyndall Smith, knew that he
had to do something to attract pa-
trons from downtown Owensboro
and the surrounding countryside
if his store was to prosper.
Trained as a trouble shooter for
a national chain grocery, he was
accustomed to the use of newspa-
pers. He followed the precepts of
that chain and bought newspaper
space. Still his store was grossing
only $50,000 a year. Something
had to be done.
But Mr. Smith was a cautious
merchant. He decided to try a
limited investment on WOMI Ow-
ensboro. Results were pleasing.
He increased the budget. Now 40%
of his advertising budget goes into
radio on both WOMI and WVJS.
Business last year totalled $1,500,-
000.
Mr. Smith, who is now only 36,
uses announcements for saturation
coverage of his market to tell of
specials and perishable goods but
also likes local institutional pro-
grams for good will building which
Wyndall Smith (I) signs a con-
tract for 1952 with WOMI Owens-
boro. Hugh Potter, WOMI man-
ager, points out that this is the
eleventh year that the firm has
used radio.
Wyndall's Super Shopping Center,
located east of Owensboro, Ky.
THE TALE OF
THE CAUTIOUS GROCER
he believes has been a factor in
making and keeping his store the
largest super market with the
largest gross business of any sim-
ilar store in western Kentucky.
He carries a schedule of daily
announcements using on each the
name of one of the many com-
munities within the Owensboro' re-
tail shopping area and asking res-
idents of that community whether
they would like to have a free trip
to Owensboro at Wyndall's expense.
The announcement then explains
that the savings at Wyndall's will
give the listeners a free trip to
Owensboro and leave them money
in their pockets when they go
home.
In addition Wyndall's uses early
evening programs on both stations,
featuring recorded and transcribed
music and service announcements
for civic and church groups. Wyn-
dall's low prices are also featured
on each program.
LeBlanc's Hadacol
Style Emulated
During the period when Sen.
Dudley LeBlanc was creating a
sensation with testimonial an-
nouncements for his well advertised
Hadacol, Wyndall's had announce-
ments transcribed locally which
used a similar approach and bur-
lesqued them to the extent that
they amused the listeners and cre-
ated much customer comment.
One of these Hadacol-type com-
mercials used a small girl's voice
Page 30 • May 5, 1952
telling how her mother had trouble
making her income cover the cost
of necessities before they discov-
ered Wyndall's, but since trading
regularly at Wyndall's the family
was able to eat well and buy the
clothing it needed. Another an-
nouncement used a woman's voice
with a pronounced Mississippi
drawl. Others were done by men,
all of whom testified as to Wyn-
dall's quality foods and bargain
prices. They were corny but they
did a job for Wyndall's and radio.
Radio Quickly Moves
Unusual Shipments
In addition to his regular sched-
ule, Mr. Smith orders as many as
ten extra announcements in a
morning or afternoon during the
peach or apple season when he
brings in fresh fruit from distant
points in one of his farm-to-market
trucks.
"If it was not for radio I couldn't
afford to gamble on bringing in
perishable merchandise in large
quantities," Mr. Smith declared
during a recent tape-recorded in-
terview which was presented at the
NARTB District 7 meeting at
Louisville. "Radio, like gas, is
fast", he agreed.
Results have sold Wyndall Smith
on the continued and increasing
use of radio advertising. One story
he likes to recall occurred during
the war-time shortage period.
Having received 7,000 packages
of cigarettes from a supplier, he
called WOMI and ordered one an-
nouncement to be used at 11 a.m.,
advising that the cigarettes would
go on sale at 11:30 a.m., with a
limit of two packages to a cus-
tomer. By 1:30 p.m., 3,500 custom-
ers had passed through the check-
out aisles and all of the cigarettes
were gone as a result of that one
announcement. One factory lo-
cated about a half mile from Wyn-
dall's had to practically shut down
when its employes learned directly
or indirectly by radio that the
scarce smokes were to go on sale.
The ease with which radio can be
put to work for a food center is
another plus value it has for Wyn-
dall's. Mr. Smith explains :
With radio and radio alone you can
keep the public as near you as your
telephone. You can pick up your phone,
turn in your order and give the sta-
tion a list of the specials you have to
offer. You don't have to wait for a
layout man to draw up his copy, have
it set into type and a proof run before
getting your items advertised that af-
ternoon or the next morning. It's easy
for a busy merchant to use radio ad-
vertising. Where time is an element
and shortage of help is a problem, this
means a lot.
Wyndall's Acceptance
Is Radio's Success Story
With radio repeating it day in
and day out over the years, Wyn-
dall's slogan, "Where prices are
born and not raised", has become a
buy word in the Owensboro area
and Wyndall's has become one of
radio's best users and boosters in
the food field in Western Kentucky.
ROADCASTING • Telecastin,
PARAMOUNT HEARING
FCC COUNSEL continued its
probe into the part Paramount has
played in the development of tele-
vision last week during the ABC-
Jnited Paramount Theatres merger
learing.
, Testifying was Paul Raibourn,
Paramount vice president in charge
bf television. He was quizzed,
nostly, on whether Paramount al-
legedly tried to suppress TV devel-
opment through its holdings in
Scophony Corp. of America — a con-
tinuation of a line of questioning
I oegun two weeks ago. Commission
[ Counsel Arthur Gladstone intro-
duced numerous exhibits tending to
indicate that Paramount may have
| tried to keep TV "under control."
In addition, Mr. Raibourn was
questioned about speeches he made
and letters he wrote and received.
A letter, written in June, 1941,
f by Dr. Allen B. DuMont, was ad-
dressed to Arthur Israel Jr., then
ji a Paramount executive. Initials on
jl the letter indicated it had been sent
I into Mr. Raibourn's office.
Dr. DuMont lamented the fact
that Paramount was not lending
j more active financial support to his
company, and wrote:
... I feel that the [DuMont] man-
agement has more than accomplished
what it promised to do and we are
in a very good position at the pres-
ent time to be an outstanding com-
pany in this field. In spite of this we
are faced with the statement repeated
six months ago to me and again re-
cently by Mr. Stanton Griffis, chair-
man of the board of Paramount, that
he would not put a dime in television
jand could not see any possibility in
the near future for anything commer-
cial in this field. In view of these
facts, I believe that Paramount
should either see that we are prop-
erly financed or make some arrange-
ment to give up interest in this com-
ipany so that we could proceed along
other lines and take care of this very
important necessity.
I have tried to carry along for a
long period of time and give the im-
pression on the outside that every-
thing was going along fine and that
we and Paramount were interested in
furthering and promoting television.
Unless I have some backing from
Paramount in this connection there is
only one alternative for me to do and
that is call a spade a spade, and if
we cannot become properly financed
take the steps I have outlined pre-
viously.
Confidential Note Exhibited
Another FCC exhibit was a con-
fidential memorandum from Mr.
Raibourn to Barney Balaban, now
president of Paramount Pictures.
The January, 1945, note revealed
that Paramount had the power to
stop action by any group of stock-
holders in Scophony Corp. of
America through Paramount's con-
trol of Class B stock. This note
contained a recommendation from
Mr. Raibourn that Paramount sell
its interest in Scophony.
Scophony was largely controlled
by British Scophony and had a
number of theatre TV patents. It
was also working on such inven-
tions as the dark-trace (Skiatron)
TV tube.
In his memo on the Scophony
situation, Mr. Raibourn wrote:
. . . We are minority stockholders
in Scophony, although we are in a
position to stop action by others
which might be detrimental to our
interests through the fact that stock
cannot be disposed of, or licenses
granted without our permission.
We are, however, the only one of
the group who can dispose of our
interest. . . .
Because of our position as a mi-
nority stockholder (1/6 interest in
non-management stock) (we had to
take this kind of interest or patent
rights would have probably flowed to
RCA, GE and the AT&T), I have
been unable to point this situation in
the direction in which I would like to
see it move. General Precision Equip-
ment has an entirely different atti-
tude on a number of matters than we
have.
I should like your permission to
sell our interest, providing a satis-
factory profit can be obtained. This
recommendation is made in spite of
the fact that they may turn out to
have unusually valuable patents and
Raibourn Queried
is basically predicated on the fact
that I am sure we do not wish to go
into the manufacturing and develop-
ment program necessary to a proper
exploitation of our rights in this
situation.
Disagreement between Mr. Rai-
bourn and Arthur Levey, Scophony
president, is evident in an exchange
of correspondence between the two.
In July, 1945, Mr. Levey wrote
to Earle G. Hines, president of Gen-
eral Precision Corp., objecting to
the way the Class B stockholders
acted in their relationships with
Scophony. A copy of the letter was
sent to Mr. Raibourn. Mr. Levey
said:
. . . The record shows that the "B"
stockholders have continually sought
primarily to maintain "exclusivity" of
their licenses rather than permit the
company (SCA) to progress through
contacts developed through the man-
agement (Arthur Levey) which could
have resulted in providing very sub-
stantial revenue to the company as
well as essential technical advance-
ment. . . .
According to the record, "B" stock-
holders have consistently discouraged
every prospect, I, as the management,
have developed to bring revenue into
WHITE TO NBC
Will Head TV Film
Operations
FRANK WHITE, leaving the Mutual presidency at the end of this month
[B*T, April 28], will team up with NBC, effective about July 1, in charge
of developing and expanding its TV film and film syndication operations.
NBC President Joseph H. McConnell announced Wednesday that the
retiring MBS president would join
NBC "in an executive capacity
and that his first assignment would
be "a special project in connection
with television film development."
It was assumed that he would get
vice presidential rank at an early
meeting of the NBC board of di-
rectors.
NBC was said to be planning to
expand in the TV film syndication
field on a major scale, with Mr.
White slated for the key role in
plotting the expansion. His first
moves are expected to be largely
exploratory, preliminary to recom-
mending and executing detailed
plans.
Mr. White, whose resignation as
Mutual president reportedly
stemmed from failure to come to
terms with board chairman Thomas
F. O'Neil on the scope of his sphere
of operations under General Tire
& Rubber Co.'s new ownership of
the network, leaves Mutual on
May 31.
He plans then to take a month's
vacation, reporting to NBC about
July 1.
He leaves Mutual on friendly
terms with Mr. O'Neil, who takes
over the presidency himself, and
with other members of Mutual man-
agement and its affiliates, who have
repeatedly praised his success in
developing the network during his
three years as president.
It is at Mr. O'Neil's request that
he is continuing in office this month,
to assist the new president in his
transition to that office. Mr. White's
three-year contract expired April
30. When he leaves, Mr. O'Neil be-
comes both president and board
chairman.
Mr. O'Neil reportedly told mem-
bers of the Mutual affiliates ad-
visory committee, in closed session
following disclosure of Mr. White's
resignation, that his differences
with the retiring president were
jurisdictional rather than ideolog-
ical. He also made clear that no
changes in Mutual's type of net-
work operation are now contem-
plated, and that Mutual plans to
get into the TV network field, prob-
ably on a film basis [B»T, April
28].
NBC will be the third network
Mr. White has served. He entered
radio in 1937 as treasurer of CBS,
advancing to vice president and
treasurer in 1942 and continuing
until 1947, when he was elected
president of CBS's Columbia Rec-
ords Inc. He headed CRI until
assumption of the Mutual presi-
dency May 1, 1949.
Before he entered radio, Mr.
White was assistant to the presi-
dent of Union News Co. from 1924-
29, treasurer of the Literary Guild
of America 1929-35, treasurer of
Stage Pub. Co. 1935-36 and treas-
urer and business manager of
Newsweek Inc. 1936-37.
Film Expenditures
THREE TV networks (ABC,
CBS and DuMont) spent $3,-
576,552 on films in 1951, it
was disclosed at the Para-
mount hearing last week
when they submitted figures
in answer to request by Du-
Mont [B*T, March 24]. Also
placed in the record was
United Paramount Theatres'
expenditure of between $30
and $31 million for films ex-
hibited in its 600 owned
theatres. Motion picture ex-
hibitors as a whole were
estimated to have spent $462
million on rentals for the
19,000 movies houses in '50.
ABC spent $1,310,195 for
films in 1951. Of this amount
$884,260 was for feature pic-
tures. CBS spent $1,706,900,
of which $615,000 was for
features and $1,064,900 for
syndication of shorts to affili-
ates. DuMont spent $559,457,
of which $241,651 was for
features. NBC figures were
not introduced since it is not
a party to the hearing.
the company from "outside" sources,
so that SCA would not have to re-
main dependent upon them ("B" stock-
holders). . . .
Near the beginning of his cross-
examination' last week, Mr. Rai-
bourn went into a complex techni-
cal discussion of the German and
American approaches to the prob-
lem involved with the Skiatron tube
used in the Scophony system. The
Commission counsel apparently was
exploring the possibilities of cartel
implications in the Scophony situa-
tion.
Preceding Mr. Levey today
(Monday) will be Donald A.
Stewart, manager of DuMont Tele-
vision Network's film department.
Chris Witting, DuMont network
general manager, may also be
called to testify today.
To Take Stand Again
Due to return for re-direct ex-
amination are Barney Balaban and
A. H. Blank, who is president of
Tri-States Theatre Corp., a UPT
subsidiary. He was scheduled to
testify last week but an illness in
his family prevented his appear-
ance.
Estimates as to how long it will
be before the Commission readies
its final decision on the merger were
undergoing more revision last week.
If all the testimony is completed
by May 15, this may be the schedule
for resulting phases of the merger
question, based upon estimates
made by Hearing Examiner Leo
Resnick earlier in the hearing:
Proposed findings of fact, due 60
days after the hearing, would be
submitted August 15.
Hearing Examiner Resnick said
he would need about three months
after that in which to prepare his
decision — which would be about
Nov. 15.
Then, allowing 60 days for oral
argument, the Commission could
issue its final decision Jan. 15.
BROADCASTING • Telecasting
5. 1952 • Page 31
CLOSED CIRCUIT TV Federgl Agencies Mu"
FULL-BLOWN potentials of closed
circuit television, already perceived
by federal civil defense planners,
are currently under the watchful
eye of certain government agen-
cies, it was learned authoritatively
last week.
While details were not immedi-
ately available, it was known that
at least three government depart-
ments— aside from the Federal
Civil Defense Administration —
have conferred with executives of
United Paramount Theatres Inc.
on the possible use of this selec-
tive communications medium.
Whether a central government
coordinating unit was charting the
blueprint or whether plans were
being instigated at the individual
agency level was not known.
These departments — Agriculture,
Justice and State — were under-
stood to be studying plans for util-
ization of theatre telecasting after •
the pattern already weaved suc-
cessfully by FCDA. There also was
an indication that UPT is broach-
ing agency heads with the plan on
a no-cost-to-government basis.
Federal CD officials have held
two such demonstrations and were
planning a third along the Atlantic
seaboard. It was learned, how-
ever, that FCDA has agreed to
defer its next showing (previously
set for around May 1) pending the
outcome of this multi-agency study.
First Inkling
First inkling of this new vista
came during the 22d annual In-
stitute for Education by Radio-
Television at Columbus, Ohio, last
month [B*T, April 28, 21]. It was
contained in an address by Irvin
Sulds, representing United Para-
mount Theatres Inc.
Noting that the theatre industry
has been "happy to cooperate" with
FCDA on its series of programs,
Mr. Sulds added:
"Other government agencies are
interested also in the training and
information potentials of theatre
television. Our staff has held sev-
eral meetings with the Dept. of
Agriculture and the Dept. of
Justice, as well as the State Dept."
As presently envisioned, the plan
could provide for the realization of
certain objectives by each govern-
ment agency along the lines dem-
onstrated by civil defense plan-
ners.
Official confirmation of prelimi-
nary discussions was given to
Broadcasting • Telecasting last
Monday by Charles Jackson, White
House special assistant. He ac-
knowledged there had been early
forays into the subject by these
agencies, which "have been study-
ing the system." He said he knew
of no group, however, which may
be coordinating the project on a
government level. Mr. Jackson
noted the "tremendous" possibili-
ties of this medium.
The consensus among govern-
ment authorities who were contact-
ed last week attested to the convic-
tion that closed circuit video opens
up a new door to government de-
partments and that, once the move-
ment is launched, a number of de-
partments are prepared to come in
and pursue specialized programs.
These objectives would range in
nature, depending on the agency
involved. Training concepts may be
pursued by the Agriculture and De-
fense Depts., according to this line
of thinking, while the Treasury
Dept. presumably would concen-
trate its programming on savings
bond campaigns.
Throughout the plan runs a
single common denominator : reach-
ing a selective audience during non-
regular movie going hours at a
reasonable cost. As in the case of
FCDA, the government agency
would produce the program and
rent out theatre facilities and
AT&T lines. At present, theatre
exhibitors have sustained certain
costs for ushers, etc.
Economy Factor Potent
Perhaps the most compelling
argument for such demonstrations
is the economy factor pointed up
by federal CD planners: the agen-
cy has shown that it can reach,
through two-way communication,
some 35,000 people in a one-hour
program for a mere 20<j' per seat —
or about $7,000. It has generally
been conceded, though, that if the
project is pursued on a widespread
scale, some arrangement would be
made with theatre owners on cost
factors.
UPT and FCDA authorities also
have noted certain limitations: (1)
Lack of agency funds, to launch
the project on a large scale this
year; (2) number of theatres
equipped for TV (some 75 in 30
cities; (3) use of so-called "obitu-
ary" time set aside by theatre ex-
hibitors (usually early morning or
late evening hours) ; (4) FCC's
postponement of theatre TV hear-
ings on specific channels which
could be set aside for the medium.
Mr. Sulds of UPT feels it will
be possible "to have a far-flung
hookup of theatres embracing the
major cities of the nation perhaps
with two, three or even four thea-
tres" or limit the closed circuit tie-
up to a few cities on a regional
basis covering theatres of rela-
tively small seating capacity.
"Closed circuit theatre television
complements broadcast television"
and "adds the specific approach to
the general approach" bridging
small groups thousands of miles
apart.
Mr. Sulds has pointed out that in
any event, United Paramount views
the FCDA experiments with enthu-
siasm— "both from the standpoint
of public service and also from the
point of view of advancing the art."
A Justice Dept. spokesman told
Broadcasting • Telecasting last
week that a UPT executive had
contacted his agency some months
ago on a possible program on delin-
quency aimed at a juvenile audi-
ence. He reported that UPT in-
dicated it would be willing to foot
the bill and that the demonstration
would be a great public service ven-
ture for theatres. He identified the
UPT official as Mr. Sulds but said
nothing had come of the idea.
Another possibility held out for
the Justice Dept. was a demonstra-
tion to reach top-level factory or
plant officials to apprise them of
anti-sabotage measures.
It also was learned that UPT
had approached a State Dept. offi-
cial with a proposal for a theatre
TV showing for public school stu-
dents involving UNESO.
The Treasury Dept. is watching
closed circuit developments with
keen interest, but has mapped no
concrete plans for its use, accord-
ing to Elihu Harris, assistant di-
rector in charge of promotion for
the Saving Bonds Div.
While the Defense Dept. has
had no actual experience with
closed circuit TV as yet, both the
Army and the Navy have conducted
instructional television programs
for servicemen. Col. Ed Kirby,
chief of the Army Dept.'s Radio-
TV Branch, said the medium holds
NATIONAL NIELSEN-RATINGS
TOP RADIO PROGRAMS
(Total U. S. Area, Including Small-Town,
Farm and Urban Homes and including
Telephone and Non-Telephone Homes)
REGULAR WEEK MARCH 16-22, 1952
y * ■ ' y-
Curren-
Rating
Current
Home;
Rank Program
%
Evening, Once-a-Week
(Average For All Programs)
(7.0)!
1
Amos V Andy (CBS)
17.1
2
Jack Benny (CBS)
16.1
Lux Radio Theatre (CBS)
14.5
4
Charlie McCarthy Show (CBS)
13.7
5
People Are Funny (CBS)
6
Fibber McGee & Molly (NBC)
10 7
7
Our Miss Brooks (CBS)
1 0.3
8
Walter Winchell (ABC)
10.1
9
Mr. and Mrs. North (CBS)
10.1
10
Arthur Godfrey's Scouts (CBS)
9 9
Evening Multi-Weekly
(Average For All Programs)
(4.6)
1
Lone Ranger (ABC)
7.2.
2
One Man's Family (NBC)
6.7
3
Beulah (CBS)
Weekday
(Average For All Programs)
(5.lj
Romance of Helen Trent (CBS)
9.5
2
Our Gal, Sunday (CBS)
9.3
Ma Perkins (CBS)
9.3
4
Arthur Godfrey
(Liggett & Myers) (CBS)
8.9
5
Guiding Light (CBS)
8.6
6
Big Sister (CBS)
8.6
7
Aunt Jenny (CBS)
8.5
8
Wendy Warren and the News (CBS) 8.1
9
Perry Mason (CBS)
7.9
10
This Is Nora Drake (Toni) (CBS)
7.8
Day, Sunday
(Average For All Programs)
(3.0)
True Detective Mysteries (MBS)
7.8
2
Shadow, The (MBS)
5.7
3
Hollywood Star Playhouse (NBC)
5.0
Day, Saturday
(Average For All Programs)
(4.4)
Theatre of Today (CBS)
8.7
2
Grand Central Station (CBS)
7.6
3
It Happens Every Day (CBS)
6.3
Copyright 1952 by A. C. Nielsen
Co.
"attractive possibilities" for the
military.
Ken Gapen, assistant director for
radio-TV information, Dept. of
Agriculture, felt his agency would
probably experiment in the medium
"if it were to develop." He fore-
saw "effective educational use" of
dosed circuit video for training
specialists "especially in an emer-
gency." But there was no indication
which officials UPT has contacted
in the Agriculture Dept.
There was immediate specula-
tion that if the above-mentioned
government agencies embark on
closed circuit video, others might
follow suit — viz., the Office of Price
Stabilization, the Office of Defense
Mobilization, the Dept. of Labor,
Federal Security Agency, etc.
SOUTHERN ILLINOIS broadcasters attending a conference on area cultural-
educational programs at Southern Illinois U., Carbondale, III., last month
were, front row (I to r), Leonard Johnson Jr., WAVA Ava; Walt Schafer,
WCIL Carbondale; George Dodds, WGGH Marion; Tom Land, WROY Carmi,
and Jay Riley, WMOK Metropolis; back row (I to r) Buren C. Robbins, South-
ern Illinois U., and conference host; John W. Lewis, WIBV Belleville; Charles
Cook, WJPF Herrin; Merrill C. Currier, WKRO Cairo; Oscar Hirsch, KFVS
Cape Girardeau, Mo., and Charles Lambert, WFRX West Frankfort.
KIRO SEATTLE
Has 25th Anniversary
TWENTY - FIFTH anniversary
was observed last week by KIRO
Seattle, CBS affiliate. Network
programs and personalities saluted
the Seattle outlet on its first quar-
ter century in broadcasting. Sta-
tion was founded April 27, 1927 as
KPCB.
Station itself marked the occa-
sion by moving studios and offices
to a new location at 1530 Queen
Ave. [B*T, Jan. 21].
Full page birthday advertisement
appeared in local newspapers April
27. Copy carried statements by
Saul Haas, president of the station,
regarding outlet's activities and its
CBS programming.
Page 32 • May 5, 1952
BROADCASTING • Telecasting
Like putting
money in the bank
Yes, sir! When you buy WITH in Baltimore, it's just like putting money
in the bank! First of all, you don't need big money. WITH's rates are LOW
. . . and a little money does a BIG job for you. WITH delivers you more
listeners-per-dollar than any other radio or TV station in town. And that
means low cost results!
Follow the lead of the local folks! They know advertising media best.
And WITH regularly carries the advertising of twice as many local merchants as
any other station in Baltimore.
So save money in Baltimore. Let a small appropriation do the job for
you. Get all the details from your Forjoe man. And get them today!
BROADCASTING • Telecasting
May 5, 1952 • Page 33
RECRUITING
Media Funds Thawed
ANOTHER chunk of cold cash,
stiffening until late 1951 in a
congressional deep freeze, has been
released and made available for
additional media Armed Services
recruiting activities, it was learned
authoritatively last week.
An estimated $200,000 which had
been frozen by congressional whim
in fiscal 1951 allocations will be
used to continue a small adver-
tising program involving spot an-
nouncements and other media. It
was not revealed immediately what
radio's share will be.
The revelation that extra funds
now are available for use came less
than a month after House action
which threatened to suspend vir-
tually all paid advertising after
July 1 [B*T, April 14].
Some $95,000-plus has been ex-
pended in recent weeks on the
interim program calling for spot
drives over some 500 independent
outlets of the Keystone Broadcast-
ing System and 13 50-kw stations
for Air Force and Army personnel
recruitment.
It was understood Grant Adver-
tising Inc. is drawing up plans to
extend the campaign, now nearing
expiration, on a limited scale for
broadcast commitments. The cam-
paign is to be firmed up within
the next fortnight, along with the
amount to be derived for broad-
casting commitments from May 1
possibly through September.
These remaining 1950-51 funds
-^the $550,000 interim media cam-
paign also came out of that budget,
as did network shows ($200,000)
dropped last fall — had been held in
reserve since December by the De-
fense Dept. The freeze was lifted
with the understanding that the
monies be expended on "direction-
alized" campaigns — viz., spot ra-
dio, selected magazines and pam-
phlets, and other "pinpoint" media.
This development will keep Mili-
tary Personnel Procurement Seiw-
ice officials in business through
the summer at least while efforts
are aimed at unfreezing other
refrigerated funds.
The House last month voted to
cut the $12.5 million 1953 recruit-
ing budget to the bone. The actual
slicing was contained in an amend-
ment paring Army maintenance
and operation. About $1,050,000
was earmarked by Air Force-Army
for radio, TV and other advertis-
ing. The bill (HR 7391) pends be-
fore a Senate Appropriations sub-
committee.
But even so, other money still
frozen prompted one procurement
authority to comment: "Not only
is much cold but much is frozen."
He referred to an estimated $2 mil-
lion-plus budget for 1951-52 still
attached on Capitol Hill.
Of the $2.1 million tabbed for
1952 activities, about $400,000
already has been siphoned off for
radio spots and television produc-
tion [B*T, March 17].
OVER 200 business and civic leaders last Tuesday attended dedication of
of the new, $6 million Lever House, Manhattan's newest and most modern
structure. Among guests at a dedication luncheon at the Waldorf-Astoria
were (I to r): Bernard M. Baruch, U. S. elder statesman; John Hancock, Lever
Bros, chairman; Frank Stanton, CBS president, and James A. Farley, Coca-
Cola Export Inc. executive.
Pomeroy Plan — New Radio Format
(Continued from page 23)
days. Only at Pomeroy's in Potts-
ville."
The compacts — a $1.25 item —
were given to coupon book buyers
at the store's cosmetic section,
which did a landoffice business in
powder, perfume, etc., with the new
coupon holders. More than three-
fourths of the coupons were im-
mediately exchanged for merchan-
dise, largely of the high-mark-up
variety, the store reported.
A cost analysis of the campaign
showed that the spots produced
$17,805 worth of sales at a cost of
4.7%. Incidentally, a similar cam-
paign in 1951, when no compacts
were given away, produced only
$9,905 in sales. The whole ques-
tion of premiums in connection
with radio advertising drives is
now being thoroughly tested and
carefully analyzed.
The rug campaign was an en-
tirely different affair, two days of
announcements (Thursday and
Friday, April 24-25) for a two-
day sale (Friday and Saturday).
A typical announcement explains
the sale:
"As a salute to home furnishings
week Pomeroy's of Pottsville offers
. . . for two days only ... 30 nine-
by-twelve room size rugs at less
than their 1939 prices.
"Think of it ... a seamless . . .
all . . . wool . . . rich . . . pile . . .
nine . . . by . . . twelve . . . Axmin-
ster . . . rug ... at a Pre- War
Price . . . and . . . You Pay No
Money Down . . .
"This sale lasts only two days
. . . that's only two days. Re-
member, there are only 30 rugs
. . . you have a choice of five
colors . . . the sale lasts only two
days . . . Friday and Saturday
Only. And You Pay No Money
Down. Don't miss this chance of
a lifetime. It's at Pomeroy's in
Pottsville."
The WPAM schedule for this
two-day campaign included 18 an-
nouncements. Rug sales totaled
$1,451, and the rug buyers also
made other purchases totaling
$964, making a grand total of
$2,415.
"In appraising these results,"
the report on the sale cautiously
notes, "it is important to remem-
ber that, although former promo-
tions costing very much more than
this one, had failed to move the
merchandise even though there had
been several of these and they had
run over a long period of time, it
is still necessary to remember that
this was a very special value pro-
motion.
"Perhaps the most important
point of the test is to show that
the right kind of radio commercial
will move this sort of 'distressed'
merchandise when other media will
not."
Radio station executives may ob-
tain full reports on these and suc-
ceeding Pomeroy's radio campaigns,
including descriptions of the mer-
chandise; the gimmick, if any is
used copies of all announcements;
a detailed analysis of costs and
sales results, and all other pertinent
data, from Dept. Store Studies, in
care of WPAM, at $15 for each
month's studies. There will be at
least two reports each month, Mi.
Cuff said, possibly more.
In addition to the Pottsville tests,
he said, similar test campaigns will
be conducted simultaneously by
other stores in the same general
area, so that one method can be
judged against others.
milestones
► LAST Tuesday marked the 20th
anniversary of One Man's Family,
which started as a sustainer on
NBC April 29, 1932, got a West
Coast sponsor in 1933 and went
coast-to-coast on NBC starting
May 4, 1934. Program is now
on NBC radio, Monday-Friday,
7:45-8 p.m., and NBC television,
Saturday, 7:30-8 p.m., with Miles
Lab sponsoring radio and alternate
weeks on TV.
► CBS Radio People Are Funny,
sponsored by Mars Inc., Chicago
(Mars candy bars), starring Art
Linkletter, enjoyed 10th anniver-
sary on coast-to-coast radio last
month.
*- "RED" WOODWARD has cele-
brated his 20th anniversary as
N. J. MEET
Comr. Hyde Speaks Today
TALK by FCC Comr. Rosel H.
Hyde today (Monday) leads the
two-day agenda for the annual
meeting of the New Jersey Broad-
casters' Assn., announced Wednes-
day by Paul Alger, association
president and manager of WSNJ
Bridgeton.
Executives from 21 commercial
AM and TV stations are expected
to attend the meetings, starting-
today in the Hotel Dennis, Atlantic
City, for an intensive study of'
broadcast-management problems.
In addition to Comr. Hyde's
luncheon speech Monday, the first
day's program will include a report
on the New Jersey civil defense
test of its state radio network by
Fred Weber, owner of WFPG At-
lantic City and radio-TV director
of the emergency network, and
Robert Stone, state CD public in-
formation officer; a review of the
television scene in New Jersey by
Irving Rosenhaus, president of
WAAT-WATV (TV) Newark; net-
work plans for radio, by Hugh
Higgins, CBS Radio merchandising
director; radio representation, by
Tom Flanigan, managing director
of the National Assn. of Radio and
Television Broadcasters.
Presentation of young composers'
radio awards by Robert McDougal,
WAAT educational director; na-
tional radio-TV functions during
air raids, by FCC Coordinating
Engineer J. H. Eichel; radio law
by Dwight Rorer, member of the
Federal Communications Bar Assn.;
"What the Agency Faces in Recom-
mending TV and Radio," by Walter
Erickson, radio director of Gray &
Rogers, Philadelphia; a trade
paper's place in radio by Norman
Knight, vice president of Sponsor
magazine; radio from a retailer's
perspective by Murray Klahr, ad-
vertising manager of Blatt depart-
ment store, Atlantic City; and "Po-
litical Policies and Prices" by Harry
Goodwin, general manager of
WNJR Newark.
Second day of the meeting will be
devoted to a BMI program sales-
promotion clinic, headed by Bob
Fuller as BMI chairman. Talks will
include:
Making your station a positive
community force, by Tom Tighe, gen-
eral manager of WJLK Asbury Park;
the community station, by Seymour N.
Siegel, director of WNYC New York;
copyright laws, by Sydney M. Kaye,
general counsel and vice chairman
of the board, BMI; classical music
programming, Charles Payne, pro-
gram director of KIXL Dallas; local
news, Merrill Morris, news director
of WMTR Morristown; accounts
servicing and sales copy, Sam Carey,
program service manager of WRVA
Richmond, Va., and continuous block
programming, Nat Shoehalter, assist-
ant director of educational activities,
WAAT.
staff musician for WBAP Fort
Worth. For 14 years, Mr. Wood-
ward has been assistant musical
director.
Page 34 • May 5, 1952
BROADCASTING • Telecasting
KNEW
SPOKANE, WASHINGTON
is pleased to announce
the appointment of
WEED
Spokane is the hub of the great
Inland Empire, as large as New
AND COMPANY
England and rated one of the
as
nation's top markets. It includes a
NATIONAL
large part of 4 states, 37 counties
ADVERTISING
and a part of Canada.
REPRESENTATIVES
Over 1 Million People — Over
EFFECTIVE MAY 1, 1952
1
1 Billion Dollars Buying Power
RADIO STATION SOOO
WATTS 790 KC. ^fl
SPOKANE, WASHINGTON
BURL C. HAG AD ONE,
President & General Manager
C. E. RODELL,
Station Manager
BROADCASTING • Telecasting
May 5, 1952 • Page 35
AMONG 90 Southern California Broadcasters attending BMI program clinic
April 29 at the Hollywood Roosevelt were (seated, I to r) Mrs. Alan Torbet;
Alan Torbet, KROW Oakland; Frank Burke, editor. Radio Daily; Norman Nel-
son, SCBA, and Mrs. Jim Cox; second row (I to r) Ed Freeh, KFRE Fresno;
George Higgins, KMBC Kansas City, Mo.; Murray Arnold, WIP Philadelphia;
James Russell, KVOR Colorado Springs; Charles Hamilton, KFI Los Angeles,
and Ned Connor, KRKD Los Angeles; third row (I to r) Maurice Mitchell,
Associated Program Service; Glenn Dolberg, director, station relations, BMI;
Cal Smith, KFAC Los Angeles; Jim Cox, BMI, and Mark Haas, KMPC Los
Angeles.
BMI Clinics
(Continued from page 26)
more cancerous to the growth of a
station than selling without a pur-
pose."
He said program men "must pro-
vide sales with vehicles that will
produce results not only for the ad-
vertiser, but for the station. We
are on a long haul — this is not a
short subway ride."
BOISE, IDA., May 2
Henry H. Fletcher, general man-
ager of KSEI Pocatello, Ida., spoke
on "Radio's Short Cut to Suicide."
Mr. Fletcher said that "one way in
which radio operators can grease
the skids for radio's destruction
. . . is through unethical, unwise
and unprincipled operation of their
stations." Broadcasters should
"look beyond their noses," he said,
"in realizing that unless results are
obtained for the man who buys your
station time, that advertiser is not
going to come back again and again
to hand you his money."
RALEIGH, N. C, May 2
"Radio should balance its diet
and budget with women's pro-
grams," Mrs. Frances Jarman of
WDNC Durham, N. C, told clinic
delegates at the Raleigh meeting.
"Don't be caught with your kilo-
cycles down — never underestimate
the power of a woman on the air of
your station!"
COLUMBUS, OHIO, May 2
Walberg L. Brown, manager of
WDOK Cleveland, advocated pro-
grams of classical music at the Co-
lumbus clinic. "Classics can and
will be enjoyed by a great many
people who do not necessarily have
any formal musical background,"
he said.
Mr. Brown said WDOK program-
mers "have found Beethoven,
Tchaikovsky, Wagner, Brahms and
Rachmaninoff valuable friends to
cultivate. In addition to being em-
inently respectable, they have been
practical, and valuable allies in the
sometimes puzzling competition of
local programming."
DENVER, May 2
Ray Perkins, KFEL Denver disc
jockey, addressed the afternoon ses-
sion of the Denver clinic on "Music
Is Our Business."
Mr. Perkins, differing in view-
point from Mr. Brown's sentiments
at the Columbus clinic, said broad-
casters must recognize the much
larger demand for "pop tunes."
He said the economy and practi-
cality of pop records or short trans-
scribed library numbers, make this
type of musical programming the
major undertaking.
He acknowledged "the rising
public taste for classical and 'light
classical' music," however.
CALGARY, ALTA., April 24
A record attendance was estab-
lished at the Calgary meeting spon-
sored by the Western Assn. of
Broadcasters, with 126 persons at-
tending from ten Alberta stations,
some coming as far as 600 miles.
Other meetings were held as fol-
lows: April 28, Owensboro, Ky.;
April 29, Charleston, W. Va.; April
30, Sioux Falls, S. D.; May 1, Oma-
ha and Salt Lake City; May 2, Lit-
the Rock, and May 3, Jackson, Miss.
William Hiter Grant
WILLIAM HITER GRANT, 64,
vice president of Outdoor Adv. Inc.,
and manager of the firm's Phila-
delphia office, died April 22 at Bryn
Mawr Hospital. He is survived
by his wife; a daughter, Constance
Joan, and a sister, Mrs. Ruth H.
Greene.
NBC SPAC Meet
(Continued from page 29)
are confident will not only build
audience but do an effective job for
sponsors.
"NBC action in engaging the
Nielsen Coverage Service is a step
which will provide up-to-date, com-
prehensive information on all
facets of radio listening, including
nationwide data, on out-of-home
and multiple-set listening which has
never been adequately measured
before.
"We members of SPAC congrat-
ulate NBC on its realistic approach '
to the future development of net-
work radio and the forward look-
ing plans it is making to broaden
radio's effectiveness and service
and increase billings."
SPAC members, in addition to
the officers elected, were B. T. Whit-
mire, WFBC Greenville, S. C.j
Ralph Evans, WHO Des Moines and
WOC Davenport; Robert B. Hanna
Jr., WGY Schenectady; Allan M.
Woodall, WDAK Columbus, Ga.;
Ed Yocum, KGHL Billings, Mont.;
Willard C. Worcester, WIRE In-
dianapolis; Martin Campbell,
WFAA-TV Dallas, and Stanley E.
Hubbard, KSTP-TV Minneapolis-
St. Paul.
DAY RATES LOW
Reports NARTB Researcher
ONE out of every three U. S. radio
stations is under-pricing its quar-
ter-hour daytime rate according to
a study conducted by Richard M.
Allerton, NARTB research director.
In surveying AM station rates,
Mr. Allerton found that 58% of
stations have a quarter-hour day-
time rate amounting to 40% of
the one-hour daytime rate, accord-
ing to the NARTB, Radio News-
letter. "Parenthetically, this 40 %
relationship to the hour rate would
seem to be a normally accepted
relationship," he explained.
It was found that 7.3% of sta-
tions set a higher relationship of
quarter-hour to hour rate, ranging
from 41% to 62%.
On the other hand, 34.7 % of the
stations have rate cards with quar-
ter-hour time charge that is lower
than 40% in relationship to the
hour rate. Practically all of these
stations range from 30% to 40%,
according to the survey, the bulk
of them narrowing down to the
33-37% bracket.
Mr. Allerton said the survey is
not designed to show that AM sta-
tion one-hour rates are high or
low. "The significant point is:
Nearly 35% of AM stations are
under-pricing their quarter-hour
rate," he added.
Gard Picks Ross Roy
GARD Industries, Chicago, manu-
facturers of weather-proof sprays
for fabric and leather goods,
names Ross Roy, Chicago, to handle
its advertising. Radio and TV will
be used.
NARTB SESSIONS
Board, Code, Dues
Groups to Meet
REVIEW agency to maintain the new combination dues plan of NARTB,
adopted last February by the joint Radio-TV boards, will start operating
next week.
The new unit will hold it first meeting Thursday at NARTB Washing-
ton headquarters, one of a series of *
NARTB meetings slated to wind
up in mid-June. Chairman of the
dues committee is Harold Essex,
WSJS Winston-Salem, N. C.
Under the dues plan, NARTB
gives discounts ranging from 10%
to 25% provided all units owned
and/ or operated by the same com-
pany are association members. Net-
work dues are not included in this
arrangement.
The Essex committee will have
the job of reviewing cases where
ownership status is in doubt, de-
termining whether or not joint fees
should be paid. Operators of two
stations get a 10 fA discount under
the plan, covering their total bill.
Other discounts: three units 15%;
four units 20% ; five or more units
25%.
Committee Members
On the committee with Chairman
Essex are Clair R. McCollough,
WGAL-AM-TV Lancaster, Pa., and
Robert T. Mason, WMRN Marion,
Ohio.
Mr. Essex, a radio director for
District 4, also is chairman of the
board's Finance Committee, which
is scheduled to meet June 11 in
Washington. Other members are
Kenyon Brown, KWFT Wichita
Falls, Tex.; Ben Strouse, WWDC
Washington, and Lee Jacobs, KBKR
Baker, Ore.
The Television Code Review
Board, charged with the job of
scanning all TV program com-
plaints and supervising code oper-
ation and programming, will meet
in Washington June 5-6. Chairman
is John E. Fetzer, WKZO-TV Kala-
mazoo, Mich. Mr. Fetzer was in
Europe when the code group held
two spring meetings but is ex-
pected to attend the third session.
NARTB 's TV Board will meet
June 9-10 at The Homestead, Hot
Springs, Va. Robert D. Swezey,
WDSU-TV New Orleans, is chair-
man of the new board, elected dur-
ing the NARTB Chicago conven-
tion. The Radio Board will meet
June 12-13 in Washington. The
Radio and TV Boards met sepa-
rately, and then jointly, at Bandera,
Tex., last February but no joint
session is planned in June.
CONTEST has been started to name
horse owned by Bill Williams, star of
Adventures of Kit Carson, TV film
series sponsored by Coca-Cola Bottling
Co. on KECA-TV Hollywood. Winner
receives $100 U. S. Savings Bond.
Page 36 • May 5, 1952
BROADCASTING • Telecasting
r
Past is Prologue
"FOR OUTSTANDING PUBLIC SERVICE
NATIONAL HEADLINERS CLUB
AWARD to St. Petersburg Times for
the "outstanding public service by a
newspaper" in 1951.
We are proud to receive the National Headliners Club Award for Outstanding Public Service which cites our
sponsorship of Florida's new law making public all political campaign contributions and expenditures.
This measure — known as the "St. Pete Times bill" when it was in the State Legislature — is but one item
in a list of public service achievements unequalled in Florida and outstanding nationally.
The record dates back to early days of the century for The St. Petersburg Times and back to the beginning of
its teammate, Radio Station WTSP. Here are a few of hundreds of items:
INFORMING VOTERS — Free air time, free news-
paper space give all candidates opportunity to
tell their story.
GET-OUT-THE-VOTE— WTSP-Times campaigns bring
surprisingly high percentages of voters to polls,
spur interest in government.
WINNERS-LOSERS PARTY— Each election night all
candidates watch vote count in WTSP studio,
broadcast comments, go home in spirit of har-
mony beneficial to the community.
GOOD GOVERNMENT — Unblinking spotlight has
kept city and county governments free of scan-
dal since Times won divorce of Pinellas County
from Tampa-dominated Hillsborough nearly 40
years ago.
RACE RELATIONS— WTSP-Times won referendum
for Negro housing project after it was rejected
by City Council. Times won top Florida award
of 1951 for editorial on touchy subject of
Negroes in colleges.
LABOR RELATIONS — WTSP brought leaders to-
gether in special broadcast to air both sides of
city bus strike, major step toward settlement.
MILLION REFUND — Times crusade for utilities reg-
ulation (begun when Florida was one of three
states without state controls) has brought
$1,100,000 refund to electricity users. Current
campaign for donation of those refunds to a
building fund may provide a long-sought civic
auditorium.
HEALTH — Forums by medical society members on
various health problems produce overflow audi-
ences, heavy mail.
SHUT-INS— WTSP beams programs at large number
of men in Veterans Hospital and high number
of elderly shut-ins . . . daily baseball play-by-
play . . . golf matches . . tarpon roundup
. . . yacht race . . . high school and junior
college events . . . parades . . . meetings.
SENIOR CITIZENS— Two WTSP-Times campaigns
under way for removal of $50 a month earn-
ings by pensioners; and for establishment of a
craft and handiwork program.
F-Y-l FORUMS — WTSP's For- Your- Information for-
ums give community facts on many civic prob-
lems. One result: Switch from street cars to
buses.
BETTER LIVING— This aim of WTSP adult educa-
tion clinic has co-operation of YMCA, YWCA,
PTA, Library, Junior College, Art Group, Class-
room Teachers, Council of Human Relations.
BRIDGES — Since its founding The Times has been
leader in drive for better and more and toll-
free bridges and highways in Tampa Bay area.
Recent result: New Gulf Coast Highway (U.S.
19) and Bay bridge.
REALTORS FORUM— WTSP service to inform home
owners and home seekers.
BONDS — Times broke up municipal bond monopoly,
saving thousands of dollars in refinancing; won
reappraisals for tax equality.
FUN — WTSP-Times support has aided symphony con-
certs, local operetta, other cultural projects in
addition to Halloween parties, treasure hunts,
Santa Claus arrivals, amateur sports competi-
tion and many other entertainment projects.
Local ownership and a continuing policy of public service have built the WTSP-Times
record of performance which now becomes a challenge for the future.
Wf lift STARS PARADE
Betersburn ®imea
A HADING NEWSPAPER
ROADCASTING • Telecasting
May 5, 1952 • Page 37
i
AMA CLINIC
Cott Talks on Sales
"TODAY, all business is in show
business1, and the competitive sys-
tem of selling makes every sales-
man a showman," Ted Cott, vice
president of NBC and general man-
ager of WNBC-WNBT New York,
said Tuesday.
Speaking at the New York
American Marketing Assn.'s 1952
marketing clinic held in coopera-
tion with the Sales Executives
Club, Mr. Cott, whose subject was
"Factfinding: Merchandising That
Makes for Greater Sales," said:
"There must be a marriage of the
retailer and the manufacturers, and
the advertising medium is an avail-
able and vital matchmaker."
Freedom of choice — whether it is
between two candidates for public
office or two cans of beer on the
self-service shelf — is a basic Ameri-
can concept, and it is important for
a product to have an extra plus to
win the election of the consumer
or the voter, he asserted. NBC's
"Operation Chain Lightning," he
said, is a case in point; by promo-
tional partnerships with 11 food
chains, the station is able to give
promotional positions to the sta-
tion's clients, which have resulted
in making radio advertising a twin
of merchandising.
Research was nominated by Mr.
Cott to serve as the best man at
the retailer-manufacturer wedding,
although "It is too often the handy
choice to prove a point without a
true realization that it also points
a way." He cited the sets-in-use
figure for radio which indicates
"an untouched audience, a new
frontier, an expanding market of
58%. . . . The sets noi-in-use is an
exciting opportunity."
Identifying merchandising as
imagination, Mr. Cott urged much
wider use of ingenuity, with statis-
tics as the starting point for a
jump-off into action. "We need
more people to take more chances,"
he concluded, "and the fastest way
to get there is on an impulse."
DANCE Educators of America, N. Y.,
have named Donald O'Connor, alter-
nate star of NBC-TV Colgate Comedy
Hour, as TV dancer of the year.
NLRB DECISIONS
NBC, 3 Stations Affected
NATIONAL Labor Relations
Board has announced decisions
and orders affecting KTOK Okla-
homa City; WJPS Evansville,
Ind.; WOOD-AM-TV Grand Rap-
ids, Mich., and NBC Chicago.
Results of an election at NBC
Chicago involving staff newswriters
showed that all of the six votes
cast Were for the National Assn.
of Broadcast Engineers & Tech-
nicians, CIO. No votes were cast
for the Radio Writers Guild of the
Authors League of America.
In another election, held at
WOOD-AM-TV, Local 1295 of
International Brotherhood of Elec-
trical Workers, AFL, received
15 votes to 9 cast for NABET.
Election involved all broadcast en-
gineers and technicians at the AM
and TV stations, including regular
parttime technicians.
At WJPS, NLRB granted a re-
quest of IBEW to withdraw its
petition for certification of repre-
sentatives, thereby closing the case.
An election to be held within 30
days of April 10 was reported or-
dered at KTOK. All broadcast
technicians and engineers at the
studios in Oklahoma City and at
the transmitter in Moore, Okla.,
including the assistant engineer,
are to vote for or against Local
1141 of IBEW.
TIME QUESTION
Clock Battle in Northwest
NORTHWEST area of the nation,
Oregon and Washington, was split
between daylight saving and stand-
ard time last week. Despite a de-
cision by Gov. Douglas McKay that
Oregon would stay on standard
time, a ruling that was protested
by the Oregon Assn. of Broadcast-
ers and others, the Portland City
Council at late week voted to au-
thorize daylight time. Oregon City,
Forest Grove and Vancouver,
Wash., were expected to follow.
However, Tacoma City Council
stood pat on standard time in face
of 1,456 signatures on a protest
petition. Seattle and other western
Washington cities adopted daylight
time while the eastern portion and
most rural areas retained standard
time.
May 5: BMI Program Clinic, Hotel
Vancouver, Vancouver, B. C.
May 5: BMI Program Clinic, Bentley
Hotel, Alexandria, La.
May 5-6: BMI Program Clinic in con-
junction with Wisconsin Broadcasters
Assn. meeting, Plankinton Hotel, Mil-
waukee.
May 5: BMI Program Clinic, Broad-
view Hotel, Wichita, Kan.
May 5: ABC Affiliates regional meet-
ing, Forth Worth Hotel, Fort Worth.
May 5: BMI Program Clinic, Sheraton-
Belvedere, Baltimore.
May 5-6: Missouri Broadcasters Assn.
spring meeting, including May 5, BAB
sales clinic, May 6, BMI program
clinic, Hotel Jefferson, St. Louis.
May 5-6: NBC radio promotion-press-
merchandising workshop, Chicago.
May 5-7: RTMA-IRE-AIEE joint con-
ference on electronic components,
Washington.
May 6: BMI Program Clinic, Columbia
Hotel, Columbia, S. C.
May 6: BMI Program Clinic, Dennis
Hotel, Atlantic City, N. J.
May 6: BMI Program Clinic, Olympic
Hotel, Seattle.
May 7: BAB Sales Clinic, Kansas City.
May 7: BMI Program Clinic, Radisson
Hotel, Minneapolis.
May 7: BMI Program Clinic, Skirvin
Hotel, Oklahoma City.
May 7 : BMI Program Clinic, Benson
Hotel, Portland, Ore.
May 7: BMI Program Clinic, Hotel
Savery, Des Moines.
May 8: BMI Program Clinic, U. of
Florida, Gainesville, Fla.
May 8: Export Advertising Assn. fourth
international convention, Plaza Hotel,
New York.
May 8: BMI Program Clinic, Onondaga
Hotel, Syracuse, N. Y.
May 8-9: NBC radio promotion-press-
merchandising workshop, New Or-
leans.
May 8-9: BMI Program Clinic in con-
junction with Texas Assn. of Broad-
casters, first annual meeting, Plaza
Hotel, San Antonio, Tex.
May 9: BAB Sales Clinic, Des Moines.
May 9: BMI Program Clinic, Hotel
Saskatchewan, Regina, Sask.
May 9: BMI Program Clinic, Clift
Hotel, San Francisco.
May 9: BMI Program Clinic, Sheraton
Hotel, Chicago.
May 9: BMI Program Clinic, Hotel
Touraine, Boston.
May 10: North Atlantic Region, IRE,
6th annual New England Radio En-
gineering meeting, Copley (Sheraton)
Plaza Hotel, Boston.
May 10: BMI Program Clinic, U. of
Georgia, Athens, Ga.
May 12: BAB Sales Clinic, Omaha.
May 12: BMI Program Clinic, Jefferson
Davis Hotel, Montgomery, Ala.
May 12: BMI Program Clinic, Augusta
House, Augusta, Me.
May 12-13: NBC radio promotion-press-
merchandising workshop, Hollywood,
CBS, Publicists Agree
CLIMAXING four months of ne-
gotiations, CBS Hollywood and the
Publicists Guild reached agreement
last week. Retroactive to Jan. 1,
new contract is being submitted to
the Wage Stabilization Board for
approval, and includes a 15%
weekly wage increase across-the-
board, thereby raising the average
weekly salary from $99 to $115.
Negotiations next are to start be-
tween the Publicists Guild and
ABC Hollywood.
NBC TEAMWORK
Workshop Urges Cooperatioi]
IMPORTANCE of close teamworl
between network and affiliates i|(
promoting and selling radio waj
stressed last week in the first ci
four regional Promotion-Press.
Merchandising Workshops session:
scheduled by NBC for its radiij
affiliates.
Some 48 representatives of 3:,
stations attending the first meet;
ing, held Thursday and Friday i:
New York, heard NBC executive;
outline plans, problems, prospect:;^
and techniques of making the mosl
out of radio as the No. 1 sale;
medium.
Stressing the "mutuality" of in-
terests of network and affiliates
John K. Herbert, vice president i::
charge of Radio Sales, told th
group that strong promotiona
activities build audiences for bot
the network and its individual
affiliates, and that proper mer
chandising produces maximum sale
returns.
He asserted faith in network ra
dio and its ability to sell itself pi
basic values, and deplored what hi
called "the electronic complex'
which causes some advertisers to
feel that they must make a choice
between the broadcast media, radio
and TV.
Charles C. Barry, radio pro
grams vice president, emphasizer
the need for promotional efforts ir
support of program structures. He
also stressed the difference betweer
the size of radio and that of TV —
105 million sets against 16.5 mil-
lion.
Public relations activities were
outlined by William F. Brooks:
public relations vice president,
while the problems of "Glamouriz-
ing Publicity and Publicizing Glam-
our" were discussed by Press Vice
President Sydney H. Eiges. Henry
Cassidy, director of news and spe-
cial events, reviewed "News Cover-
age in an Election Year."
Fred N. Dodge, director of mer-
chandising, described merchandis-
ing as "the magic touch." After
showing NBC's new "summer ra-
dio" presentation, Advertising and
Promotion Manager Jacob A.
Evans reviewed "Promoting Radio
in a Television Age" and Audience
Promotion Supervisor Clyde L.
Clem gave a progress report "Up
to Now," and, in another talk, pre-
sented summer audience promotion
plans. "Radio Research for the
Future" was appraised by Plans
and Research Director Hugh M.
Beville, while Mr. Evans wound up
the workshop's first day by em-
phasizing "timely" promotion as
the keynote for the future.
Friday's meeting was to be de-j
voted primarily to group discus-
sion sessions, after opening talks
by Mr. Clem and Co-op Sales Man-
ager Ludwig Simmel.
Station Relations Vice President
Harry R. Bannister welcomed the
group at the opening meeting and
Station Relations Director Fred
Shawn conducted the Friday ses-
sion.
Page 38 • May 5, 1952
BROADCASTING • Telecasting
We are proud to introduce . . .
Vice-President
and
Managing Director
WJBK-AM*WJBK-TV
Mr. Grubb, the new Vice-President and
Managing Director of WJBK-AM and WJBK-
TV, was formerly a Vice-President of the
American Broadcasting Company's Radio and
Television operations in San Francisco. A
veteran of 28 years radio experience, he
brings to WJBK a vast background in radio
and television acquired as manager of Radio
Stations KFAB, Lincoln, Nebraska, and WKY
in Oklahoma City. Since 1945, Mr. Grubb
was in charge of KGO and KGO-TV in
San Francisco.
The entire staff" of WJBK and the companion
stations, owned and operated by The Fort In-
dustry Company, say: "Welcome to Detroit!"
WJBKEff DETROIT
Tops in Music — News — Sports
NATIONAL SALES HEADQUARTERS: 488 MADISON AVENUE, NEW YORK 2 2, ELDORADO 5-2455
Represented Nationally by THE KATZ AGENCY, INC.
BROADCASTING • Telecasting
May 5, 1952
Page 39
FCC Awards increase to . . . 10,000 Watts
WJBK's signal power will be stepped up to This increased power of WJBK will extend its
10,000 watts, (daytime) and 5,000 watts (night market coverage, and, in addition, give your
time). A terrific plus to Detroit's Best Buy. sales message even greater concentration among
This is the greatest power signal boost ever ,he s»a«on's loyal, responsive listeners,
granted to any independent radio station in the Increase your sales punch in the wealthy Detroit
Metropolitan area of Detroit. market with WJBK, Detroit's Best Buy!
WJBK-DETROIT
Tops in Music - News - Sports
NATIONAL SALES HEADQUARTERS: 488 MADISON AVENUE, NEW YORK 2 2, ELDORADO 5-2455
Represented Nationally by THE KATZ AGENCY, INC.
Page 40 • May 5, 1952
BROADCASTING • Tclecastin
KLZ-30 YEARS OF SERVICE
SET SALES
Drop 40% From Last Year
For Both Radio, TV
OUTPUT of radio and television receivers dropped over 40% below that
of the first quarter of 1951, according to a three-month analysis listed
last week by Radio-Television Mfrs. Assn. Figures cover the entire -in-
dustry.
Radio set output was down 44% *-
and TV 40%, RTMA estimated.
Output of radio sets totaled 2,367,-
800 in the quarter, of which 975,-
892 were manufactured in March,
a five-week month. Output of TV
sets totaled 1,324,831 for the quar-
ter.
RTMA found that 123,685 radio
sets manufactured during the first
'quarter had FM circuits, with
27,107 TV sets containing FM band
tuning facilities.
Receiving tubes sold amounted to
85,934,322 units compared to 118,-
277,243 in the same 1951 quarter.
March tube sales totaled 30,935,220
units compared to 44,413,146 a year
ago. Of the March tubes, 27,812,-
601 were of the entertainment type.
Total value of receiving tube sales
by RTMA member companies for
the first quarter was $61,051,463.
Analyzing the output of televi-
sion picture tubes, RTMA found
98% were 16 inches or larger in
the first quarter compared to 94%
a year ago. Most tubes were rec-
tangular.
Picture tube sales to manufac-
turers totaled 370,206 units in
March, with a value of $8,582,538
compared to 608,396 units valued at
$16,064,425 in the same month a
year ago. First quarter tube sales
totaled 1,040,829 units valued at
$23,898,653 compared to 1,822,793
tubes valued at $49,892,454 a year
ago.
Set production by months for
the quarter of 1952 is shown below.
January
February
March (five weeks)
Television Home Sets
404,933 288,723
409,337 312,705
510,561 357,689
Portables
68,433
72,866
99,720
Auto
195,147
267,779 106,103
343,314 175,169
361 ,424 2,367,800
LOUDSPEAKERS
Larger Inventories Sought
PLEA for easing of materials and
larger inventories to meet expected
demand by set-makers for loud-
speakers after July 1 has been
placed before the National Produc-
tion Authority.
Loudspeaker manufacturers told
NPA April 24 the current 45-day
speaker inventory will be inade-
quate when industry swings into
peak production during the third
and fourth quarters. Under present
conditions, set-makers would have
to wait before receiving these com-
ponents. Copper wire inventox-y
shortages were reported in parti-
cular.
The loudspeaker industry group
also asked more data on cobalt and
nickel. NPA said there is a "tem-
porary balance" between supply
and demand but pointed out mili-
tary needs will mount. The indus-
try group conceded it would be
"risky" at this time to remove con-
trols on these alloys but said it
would face production lags because
of curtailed civilian needs.
Certain carbon steel also has
figured in NPA actions. NPA re-
moved "second-quality" or rejected
steel from controls and told manu-
facturers they need not file re-
quirements for the fourth quarter.
Applications (CMP 4-B) for mate-
rials to make all-type radio-TV ap-
pliances — receivers, phonographs,
record-players, etc. — were sent out
to firms last week.
While carbon steel is used for
chassis and tubes, industry spokes-
men felt the order would have little
effect on manufacturers when
viewed against other shortages and
fulfillment of current civilian de-
mand for sets.
BROADCASTING • Telec;
TEACHERS NAMED
For News Internships
TEN university journalism teach-
ers have been selected for the 1952
radio internship program of the
Council on Radio-Television Jour-
nalism, according to Basket Mosse,
Northwestern U., council chairman.
They will serve in selected radio-
TV station newsrooms during the
summer vacation period. Robert
K. Richards, NARTB public affairs
director and council secretary-
treasurer, said the program will
give teachers practical newsroom
experience and better prepare them
to train students for broadcast
service. The interns contribute
their services on an "average fee"
basis. NARTB supports the coun-
cil financially.
The interns are Paul Deutsehmann,
U. of Oregon; Milo Ryan, U. of Wash-
ington; Alan Scott, U. of Texas; Calder
M. Pickett, U. of Kansas; Paul Krakow-
ski, U. of West Virginia; Oliver R.
Smith, Brigham Young U.; Russell N.
Baird, Bowling Green State U.; Rich-
ard F. Crandell, Columbia U.; Dr.
Marvin Rosenberg, U. of California;
William Carmody, Colorado A&M.
WOV Revenue Up
REVENUE totals are higher at
WOV New York. General Manager
Ralph N. Weil reports the month of
March the most lucrative in the
station's entire history and totals
for the entire first quarter of 1952
surpassing those of 1951 by 21%.
WOV, which specializes in foreign
language broadcasts, notes its sta-
tion "formula." That formula, ac-
cording to Mr. Weil, is: "Thorough
merchandising with specialized pro-
gramming for specialized audiences
and . . . scorning . . . rate-cutting
practices."
Lieut. Gen. Henry L. Larsen
Director of Civil Defense
State of Colorado
KLZ does a front line job
for Civil Defense!"
Lieutenant General Henry L. Larsen,
director of Civil Defense for the State of
Colorado, says, "KLZ does a front-line job
for Civil Defense" . . . high compliment in-
deed from this able, combat veteran General
of the U.S. Marines. (Ret.)
KLZ contributes time, personnel and
facilities in support of the important Civil
Defense program in Colorado and works in
close cooperation with both City and State
Civil Defense offices. Such activity is typical
of the comprehensive public service efforts
of KLZ, Pioneer Broadcasting Station of the
West.
KLZ
5000 WATTS-560 KC
CBS RADIO
1952 • Page 41
KLBS HOUSTON
Liberty's Key Station
LIBERTY Broadcasting System's
key outlet is now located at Hous-
ton, operating the former KLEE
under new call letters of KLBS.
Change was effective April 25 with
the station joining the network,
Ray A. Lewis, general manager of
Trinity Broadcasting Corp., has
announced.
Trinity Broadcasting Corp. also
owns and operates KLIF Dallas and
KELP El Paso. It purchased the
former KLEE for a price in excess
of $300,000, it was pointed out,
with sale and transfer approved by
FCC [B»T, March 3, Feb. 4].
Change in call letters, from
KLEE to KLBS, marks the pro-
posed moving of Liberty's head-
quarters from Dallas to Houston.
That move should be completed on
a working basis in early 1953, Mr.
Lewis noted. KLBS operates on
610 kc with 5 kw power and is on
the air 24 hours daily. Liberty's
co-chairman of the board, B. R. Mc-
Lendon, is also president of Trinity
and owner and operator of the Tri-
State Theatre chain of the South-
west. Gordon McLendon, LBS
president, is an executive of
Trinity.
POLITICAL ADS
Humphrey Is Answered
ATTACK on "political" institu-
tional advertising by Sen. Hubert
H. Humphrey (D-Minn.) has been
opposed formally by the Adver-
tising and Sales Club of Seattle.
The club has adopted a special
resolution calling on the state's
delegation in Congress to "continue
to uphold free speech and a free
press by opposing Sen. Humphrey's
theories on the function of adver-
tising, which is a necessary tool
of business enterprise, and his
efforts to hamstring advertising as
a medium of free expression of
views."
Resolution was proposed by A.
F. Moitoret, Seattle manager of
Braun & Co. and the club's legis-
lative chairman.
Sen. Humphrey's speech against
"political" institutional ads was
made in the Senate early last
month [B*T, April 7].
CONTROLS STAY
Likely Despite Battle
On Capitol Hill
TOM CAVANAGH, (I), new sta-
tion manager of KLBS, is greeted
by Mr. Lewis (r) with Mr. Mc-
■< Lendon adding congratulations.
d-CON HEARING
FTC Presents Argument
HEARING on a complaint charg-
ing the d-Con Co. and United
Enterprises Inc., both Chicago,
with radio and other advertising
misrepresentations was held by the
Federal Trade Commission in
Washington last Tuesday.
Hearing examiner heard argu-
ments from government attorney
Edward F. Downs challenging cer-
tain ad claims of the d-Con Co.,
which manufactures a rodenticide.
Mr. Downs introduced radio con-
tinuities as exhibits.
Earlier, officers of the d-Con Co.
had denied the complaint which
labeled the advertisements on radio
and in other media as allegedly
"false and misleading." The com-
pany will present its side at a fu-
ture hearing.
United Enterprises Inc. was de-
scribed as a distributor subsidiary
of d-Con by its Jerome Ratner, who
also revealed that the United En-
terprises will be dissolved.
Mr. Downs offered testimony
tending to question claims by d-
Con, a principal in per inquiry
deals [B*T, March 24], that the
product has been endorsed by the
Public Health Service; that its ap-
plication prevents reinfestation of
premises by rats and mice; that it
will destroy all rodents within 15
days ; and that it will eliminate all
after-odors usually associated with
rodenticides.
NOW 5,000 WATTS
PRIMARY ONLY
813,896 Population
218,870 Homes
210,538 Radio Homes
$763,631,000 Total Sales
LANSING,
MICHIGAN
SEE RAMBEAU - New York, Chicago, Los Angeles
IMPACT RADIO SALES, Detroit
BATTLE royal was fomenting on Capitol Hill last week against the
backdrop of the steel industry dispute and walkout which threatened
long-range repercussions in the nation's military and civilian economy.
Amidst all the shouting in Congress, there still were indications that
the Senate and House eventually ★
will vote to extend wage-price con-
trols despite sentiment for their
abolition in the wake of the steel
dispute. The question was: how
long an extension beyond June 30?
Reason for anticipating renewal
of the Defense Production Act
appeared partly political in nature
as both congressional chambers
held hearings on economic controls.
The Senate Banking & Currency
Committee resumed sessions after
executive deliberations which were
sidetracked because of the steel
issue. The House counterpart unit
opened hearings at the same time.
Still at stake, aside from ex-
tension of wage and price ceilings,
are such issues as: (1) the Cape-
hart cost allowance formula for ad-
vertising; (2) Regulation W gov-
erning installment purchases of
radio-TV sets and other appli-
ances; (3) exemption for broad-
casting and other media from price
controls.
Consensus was that the last two
would remain status quo, provid-
ing, of course, the production act
is extended. There appears to be
no organized fight to preserve the
advertising cost provision authored
by Sen. Homer Capehart (R-
Ind.). Most manufacturers have
had the opportunity to apply for
higher ceiling prices on the basis of
added expenses accrued before July
26, 1951 cutoff date, though they
stand to benefit further if this date
is extended.
Mixed Reactions
Demands flew thick and fast last
week on the economic front. There
was mixed reaction in Congress
ranging from cries for abolition of
controls to one and two-year exten-
sions. The U. S. Chamber of
Commerce labeled wage-price con-
trols "superficial and wasteful."
Price Stabilizer Ellis Arnall called
for a two-year reprieve. Renewal
of the act was supported generally
by Economic Stabilizer Roger Put-
nam and Wage Chief Nathan Fein-
singer.
Mr. Putnam backed President
Truman in reiterating a demand
for repeal of the Capehart amend-
ment. The OPS, he said, is under
"continuing and heavy pressure to
raise ceilings on many commodities
in vital areas." Steel industry's
request for price boosts, if granted^
would set off a wave of price
hikes and wage demands in other
industries, he added.
Former Defense Mobilizer
Charles E. Wilson added his own
thoughts. He said the U. S. is in
a "grave position" and must get
its economy "back on the track."
Joining production with defense re-
quirements will take "several
years" despite the progress made
under his leadership, Mr. Wilson
told the Senate Banking Com-
mittee.
Side issue of the steel upheaval
is the forthcoming probe of the
Wage Stabilization Board by the
House Labor & Welfare Committee
tomorrow (Tuesday). The lower
chamber voted unanimously to con-
duct the investigation because of
WSB's handling of the dispute.
Proposal is to revamp the board
and eliminate its jurisdiction over
such disputes. WSB governs wages
in the radio-TV and other indus-
tries.
PRISON RIOT
Covered by Detroit Outlets
DETROIT radio-TV outlets gave
full coverage last week to the 93-
hour riot staged by 2,600 convicts
in the Jackson, Mich., prison. View-
ers and listeners throughout the
state, and in some cases throughout
the country, were kept abreast of
developments through facilities of
Detroit stations.
Soon after the mutiny began,
WWJ-TV's news producer, Tom
Sutton, rushed to the scene and
within a few hours films were ap-
pearing on regularly scheduled
newscasts. WWJ used WIBM Jack-
son as a relay station for providing
direct radio coverage. Programs
featured commentary by Bob Les-
lie, staff announcer, and interviews
with prisoners themselves.
Films made by WJBK-TV were
picked up for showing on Douglas
Edwards' CBS-TV show. Network
commended the station on the fine
quality of the film cut-ins, WJBK
reported.
After the riot ended, WJBK tele-
cast a panel discussion on the
causes, possible remedies and prob-
able repercussions of the uprising.
Participants included Attorney
General Frank Millard and Detroit
Times reporters Jack Pickering, Al
Kaufman and Edward Breslin.
Newscaster Ray Girardin,
CKLW Windsor, Ont., aired a
taped interview with Earl Ward,
riot ringleader, the day after the
mutiny began.
Floberg Lauds Radio
ATTEMPTS to pierce the Iron
Curtain by radio were described as
a "marriage of technical achieve-
ments . . . and the message of a
free world trying to get through"
in a speech by John F. Floberg,
Assistant Secretary of the Navy
for Air, at an Armed Forces Com-
munications dinner in Philadelphia
April 25. He described radar-
electronics achievements as a "tri-
umph," and the "failure of one-
half of the world to establish any
reasonable human communications
with the other" as a "tragedy."
Page 42 • May 5, 1952
BROADCASTING • Telecasting
Q
uestion:
HOW DO DRUGGISTS
RESPOND TO
"KYW FEATURE DRUGS"?
A
nswer:
(and we quote)
"ONE OF THE GREATEST
MERCHANDISING
IDEAS TO COME ALONG"
"Congratulations on the great job you're doing
for the independent retail druggist. 'KYW Fea-
ture Drugs' is one of the greatest merchandising
ideas to come along and should merit the whole-
hearted support of every selected pharmacy."
That's how one official of a local drug store
association feels about this dynamic KYW pro-
gram. And we can show you many, many other
letters in the same vein!
Hal's Their Pal. With every program, Hal
Moore wins new support from the local drug
trade as he selects and commends another
"featured" store. All this brings effective coopera-
tion, including terrific opportunities for in-store
promotions, for participating sponsors. For inter-
esting case histories and for availabilities, check
KYW or Free & Peters.
50,000 WATTS NBC AFFILIATE
KYW
PHILADELPHIA
WESTINGHOUSE RADIO STATIONS Inc
WBZ • WBZA • KDKA • WOWO • KEX • KYW • WBZ-TV
National Representatives, Free & Peters, except for WBZ-TV ; for WBZ-TV, NBC Spot Sales
BROADCASTING • Telecasting
May 5, 1952 • Page 43
On All Accounts
(Continued from page H)
ings in the first 21 months of opera-
tion, and 11 hours of programming
was fed to the network weekly. Mr.
Kilian helped develop the popular
sell-out Super Circus, the name and
format of which were based on a
"never-sold" radio audition for
Super Bubble Gum.
He picked up business know-how
to supplement his program crea-
tivity in numerous radio jobs, with
announcing, production and manag-
ing stints scattered among WTOL
Toledo, WBCM Bay City, Mich.,
WIZE Springfield, Ohio and
WBBM (CBS) Chicago. He be-
lieves all "mass communication
media are fumbling along in an ef-
fort to do what television does,"
that other media do it "by a me-
chanical and chemical process to
try and make up for the time-lag."
Immediacy, he believes, is tele-
vision's forte, and it will reach
mature fulfillment "when the tech-
niques become less obvious and less
cumbersome."
Mr. Kilian is a charter member
of the Chicago Television Council,
and is a member of the Tavern
Club. He lives on the city's far
North Side with his wife, the for-
mer Laura Dulski of Saginaw,
Mich., who was a singer and
actress. Their family includes a
stepson, Joe, 18, U. of Illinois
freshman who plans to attend
Pasadena Playhouse; Mike, 12, "a
fiddle player who wants to go to
MORE THAN
€V€R BEFORE
COMPLETE LOCAL
COVERAGE
AND INTEREST
+ PZ£/S+
DISTINGUISHED trio appearing before Rotary Club meeting in Thomson, Ga.,
are (I to r) Walter J. Brown, president, WORD Spartanburg, S. C; Harry Wis-
mer, newly-appointed general executive of Thomas S. Lee Enterprises Inc.,
and Turner Catledge, managing editor. The New York Times.
West Point," and Warren, 8, "a
hambone from the toenails up." All
three youngsters have appeared in
movies and commercial films, and
Warren has been offered several
Hollywood contracts — all of which
were turned down flatly. Mr. Kilian
uses the same approach with his
No. 3 son as with professionals —
he guides instead of tells, uses
psychology instead of a text book
on drama.
Allergic to strenuous exercise,
he spurns golf, saying "I get enough
exercise walking down the hall to
the media department."
30th ANNIVERSARIES
Trio of Stations Recall Humble Beginnings
'mate often,/"
WJPG, GREEN BAY, WIS.
McGILLVRA, Rep., N.Y.-Chi.
KGY Olympia, Wash., WBAP Fort
Worth and WDRC Hartford have
just celebrated their 30th anniver-
saries.
KGY marked its 30th birthday
anniversary amid ceremonies
marked throughout by cooperation
of local merchants and listeners.
Olympia merchants contributed
$10,000 worth of merchandise
prizes which Tom Olsen, president-
general manager of KGY, gave
away to lucky ticket holders.
The tickets were dropped from
atop a fire truck extension ladder
in downtown Sylvester Park. Some
6,000 persons participated in this
event.
Programwise, ceremonies were
highlighted by the appearance of
Mr. Olsen with Father Sebastien
Ruth, of St. Martin's College, who
founded KGY at nearby Lacey in
April 1922.
Father Sebastien operated with
5 w, as a one-man staff, coupling
the station operation with his
teaching duties at St. Martin's. To-
day, KGY operates with 250 w on
1240 kc.
Build-up for the anniversary
ceremonies began 10 days before-
hand when the station began a fea-
ture of airing news of 30 years ago.
KGY began newscasting in 1933
with Sam Crawford, now in the
sales department, doing all of the
news-gathering by foot, auto and
telephone.
KGY went commercial in 1927
when Archie Taft and Lou Was-
mer bought the station and moved
it from Lacey to Olympia. Mr.
Olsen purchased KGY in 1939'.
"Quietly and with no fanfare,"
WBAP celebrated its 30th anniver-
sary last Friday.
During the past three decades,
WBAP has grown from a 10 watter
to its present status as a 50 kw
clear-channel station.
The man who put WBAP on the
air in 1922 as The Hired Hand,
Harold V. Hough, today is director
of the Fort Worth Star-Telegram
broadcast operation, WBAP-AM-
FM-TV.
From the one employe in 1922,
WBAP operations have grown to
a staff of 160 employes.
Several other "old timers" are
still with the station. R. C. Stinson,
chief engineer, started with the
station in 1926. Ted Graves, Ann
Shipp and Al Bowman, all musi-
cians, joined shortly thereafter.
George Cranston, general manager,
came to WBAP in 1930 as did Gene
Baugh, musical director. A. M.
Woodford, production director, be-
gan with WBAP in 1929 as an
engineer.
WBAP shares assignment with
WFAA Dallas: NBC rides 820 kc
clear channel; ABC rides 570 kc
regional channel. When WFAA op-
erates on clear channel, WBAP
operates on the regional channel
and vice versa. Both channels are
for combined coverage of the Dal-
las-Ft. Worth market areas.
Party for Doolittle
Party celebrating 30th anniver-
sary of the incorporation of WDRC
was arranged by the station staff
as surprise for Franklin M. Doolit-
tle, president, and Walter Haase,
general manager, with each receiv-
ing gifts from employes. WDRC
was incorporated in April 1922.
The station is licensed to the
Connecticut Broadcasting Co. It
operates on 1360 kc with 5 kw D.
'HEADLINE RS'
Radio-TV Awards Announced
FOUR achievement awards plus a
Valor Medal have been voted to
representatives of the broadcasting
industry by the National Head-
liners' Club, which will make pre-
sentations to winners of its 18th
annual competition in Atlantic City
June 7.
Based on more than 1,000 entries
from 400 newspapers, radio stations
and syndicates, 18 awards are to be
given news writers, photographers,
editors and cartoonists for out-
standing features and news cover-
age during the past year.
Radio - Television awards were
announced last week as follows:
For consistently outstanding
news broadcasting, KFI Los
Angeles, cited for its KFI Calling
series. The weekly program fea-
tures recorded telephone interviews
with people in world news.
For consistently outstanding
radio editorials, KFMB San Diego
and executive editor Paul W. White,
"for courage in taking an editorial
stand on vital issues of local, state
and national importance." Judges
suggested that "such a program in
the public interest might set a
pattern for other stations to fol-
low."
For outstanding television cover-
age of a news event, Charles and
Eugene Jones of NBC-TV "for their
world beat with a film and tape in-
terview of Robert Vogeler follow-
ing his release from Communist
authorities in Vienna."
For a consistently outstanding
job of "radio reporting under
danger in their role of providing
American audiences with a 'listen-
ing post' for their troops in the
field": combat radio correspondents
from the Dept. of Defense, as ex-
emplified by the work of Lt. Col.
Wes McPheron, USA, and Sgt. Gene
Coons, USMC.
For newsreel reporting of action
at the front in Korea, Headliner
Valor Awards to Wade Bingham,
television news cameraman for
Telenews Productions; Gene Zenier
of Warner-Pathe, and Bang Young
Lee, Korean newsreel photographer
for MGM.
Thirteen other awards were made
for best newspaper news stories,
features, photographs and edi-
torials. Among those honored for
journalistic effort was C e d r i c
Adams, who writes the column, "In
This Corner" for the Minneapolis
Star Journal and Minneapolis Trib-
une. Mr. Adams also is a com-
mentator for WCCO Minneapolis.
Point IV Script
RADIO documentary script telling
story of Point IV program through-
out the world is now available on
request from Public Affairs Staff,
Technical Cooperation Administra-
tion, McShain Bldg., Washington 5,
D. C. The script, of 15 minutes
duration, is for five voices and calls
for a minimum of sound effects
and basic music.
Page 44 • May 5, 1952
BROADCASTING • Telecasting
Portrait of the Heart of American Folk Music
Ole Opry. These are five thousand out of the millions who have
come to Nashville because a single radio station believed that the
music of a region should be kept alive for the world to hear and
applaud.
During its 26 year history the Grand Ole Opry has played to
countless millions on the air and to a live audience of over 5,000,000
people. During the past nine months, 8 national magazines have
featured the astounding Grand Ole Opry story, adding new weight
to a program which has become an American Legend in less than 3
decades. Irving Waugh or any Petry Man can show you
how to harness the power of this folk music to your
product.
NASHVILLE
BROADCASTING • Telecasting
WSAB MEET
Confidence in Radio Noted;
Northwest Ratings High
LIFTING of the television freeze and the fact that radio is still the best
advertising medium were the two principal concerns of the annual meet-
ing of the Washington Assn. of Broadcasters at Pullman April 25-26.
Joseph B. Ward, manager of Advertising Research Bureau Inc., Seattle,
presented ARB Index ratings to ★ ■
stations in Pacific Northwest mark-
ets where radio has outpulled news-
papers according to ARBI surveys.
Recipients were KIT Yakima,
KOMO Seattle, KVOS Bellingham,
KPQ Wenatchee, KELA Centralia-
Chehalis, KGY Olympia and KXLY
Spokane, all Washington, and other
stations of the XL group in Oregon
and Montana.
-■New officers elected for the com-
ing year were: President, Leo H.
Beckley, president and general
manager, KBRC Mt. Vernon; vice
president, Loren B. Stone, manager,
KBRO Bremerton; secretary-treas-
urer, Allen Miller, general man-
ager, KWSC Pullman.
Directors elected were Rogan
Jones, president, KVOS Belling-
ham, and Donald A. Wike, com-
mercial manager, KUJ Walla
Walla.
Outgoing president, Fred F.
Chitty, general manager, KVAN
Vancouver, advised the broadcast-
ers to see to it that they are not
ignored in their home communities.
Gov. Arthur B. Langlie told
broadcasters at the Saturday after-
noon session that radio has a "ter-
rific responsibility — it must convey
accurate information to the peo-
ple."
Maurice B. Mitchell, general
manager of Associated Program
Service, urged a belief in the
medium of radio, which he called
"still the best," and recommended
that radio executives "sell with
confidence."
John P. Hearne, attorney for
KLAC-TV Los Angeles and KRON-
TV San Francisco, and a former
examiner for the FCC, reviewed
the history of the television freeze.
As reassurance to those busi-
nessmen still primarily concerned
with the AM side of broadcasting,
Mr. Hearne noted that currently in
television markets, radio is holding
its own, and there is a place for
both.
William R. Taft, president and
general manager KRKO Everett,
lauded WSAB sales clinics, which
have been held quarterly for the
past year. After two of these
meetings, he reported, KRKO had
obtained $4,000 in new business.
Loren Stone, manager KBRO
Bremerton and chairman of the
Washington State Advertising
Commission urged broadcasters to
back an adequately financed state
advertising program.
Tom Olsen, president and gen-
eral manager of KGY Olympia, and
WSAB legislative chairman, de-
scribed the success of Washington's
state la£w permitting legal advertis-
ing on the air.
Carl Downing, WSAB executive
secretary, reported on the associa-
tion-backed Radio News Bureau,
which operates from the state capi-
tal at Olympia. He recommended
that the broadcasters undertake
the same special network coverage
for the 1953 session of the Wash-
ington legislature that they used
in 1951.
Awards at Banquet
Saturday night, at a banquet of
the National Collegiate Radio Guild
attended by more than 175 broad-
casters, Gov. Langlie presented two
awards to the outstanding men and
women students at WSC's radio
school. Bruce Berg, a senior, of.
Helena, Mont., received the Ed-
ward R. Murrow Award, named for
the CBS newscaster, an alumnus of
WSC. The Judith C. Waller Award
was presented to Donna Murdock,
San Carlos, Ariz.
Dr. C. Clement French, who took
office as president of the State
College on April 16, extended greet-
ings to the broadcasters at the Sat-
urday banquet. All sessions of
the WSAB annual conference took
place in the studios and studio au-
ditorium of KWSC. Luncheons
and the banquet were held at the
Washington Hotel, in Pullman.
Attending the WSAB sessions
were 55 broadcasters, plus the staff
CORNY?
WIBW advertisers don't think our
methods of selling to farmers are
corny. Not when they check sales
figures in Kansas and nearby states.
NEW WSAB officers and directors include ( standing, I to r) Mr. Beckley,
president; Mr. Chitty, outgoing president; Mr. Stone, vice president; Mr.
Miller, secretary-treasurer ; Carl Downing, executive secretary and di-
rector of the Radio News Bureau; Mr. Wike and Mr. Jones, directors;
(seated) Mr. Mitchell and Mr. Hearne.
of KWSC and approximately 15
radio students at the college.
The group also heard from Jim
Cox, West Coast representative for
Broadcast Music Inc., who men-
tioned the program clinic scheduled
for May 6 at the Olympic Hotel in
Seattle; and from Lee Jacobs,
NARTB director at large for small
stations.
TAB CONVENTION
Set May 8-9 In Son Antonio
TEXAS Assn. of Broadcasters is
urging all Texas stations — whether
they are members of the associa-
tion or not — to send a representa-
tive to the semi-annual TAB meet-
ing in San Antonio, May 8-9.
Sessions are to be held in the
Plaza Hotel, with San Antonio sta-
tions KABC KITE KONO and
WOAI to be hosts.
Agenda calls for J. M. McDonald,
TAB president, to call the meeting
to order at 10:30 a.m. Thursday.
Speakers and their topics for the
first day include Gene Howe, board
chairman, Amarillo Globe - News,
"Texas Radio vs. Texas News-
paper"; Lloyd George Venard,
president, O. L. Taylor Co., "How
Texas Can Get More National
Radio Money"; John E. Pearson,
president, John E. Pearson Co.,
"What An Agency Expects of a
Station," and Kenyon Brown,
NARTB District 13 directors, who
will extend NARTB greetings to
the convention.
Thursday afternoon will be de-
voted to a forum, at which par-
ticipants will discuss political cen-
sorship under the new Texas elec-
tion laws; sports broadcast rights;
personnel procurement; public
service policies and whatever
points are raised from the floor.
Friday will be devoted to a BMI
clinic.
C-P-P Net Drops
NET INCOME of Colgate-Palm-
olive-Peet Co. for the first quarter
of 1952 was $2,250,000, compared
with $4,378,000 in the same period
of 1951, according to a report.
Domestic sales were $63,402,000 as
against $72,725,000 in 1951's first
quarter.
ALLIED RECORDING
Gets Federal Contract
FOR the fifth consecutive year,
Allied Recording Mfg. Co., through
the Bureau of Federal Supply, has
been awarded the contract for all
recording, processing and pressing
of transcriptions for all executive
branches of the government. The
new contract, effective June 1, con-
tinues through May 31, 1953.
Allied will turn out all tran-
scriptions required by the federal
agencies at its Hollywood head-
quarters and at K. R. Smith Div.,
its New York plant. They include
Voice of America show for the
State Dept., Guest Star shows for
Treasury Savings Bond Div. and
So Proudly We Hail for the Ad-
jutant General's Office of the U. S.
Army.
Allied also presses recordings for
overseas shipment from ' West
Coast headquarters of Armed
Forces Radio Service as well as
transcribed public service Navy
and Marine Corps recruiting pro-
grams.
Under all the contracts, Allied
provides federal agencies with
recording facilities to transcribed
programs in Washington, Chicago,
New York and Hollywood, accord-
ing to Daken K. Broadhead, firm's
president.
D.C. TAX APPEAL
Ruling Affects Engineers
FRANCHISE tax imposed on "un-
incorporated" businesses by the
District of Columbia does not apply
to consulting radio-TV engineers.
That decision by the D. C. Board
of Tax Appeals in 1949 in the case
of consultant George P. Adair, for-
mer (1944-47) FCC chief engineer,
was affirmed two weeks ago by the
U. S. Court of Appeals.
Court of Appeals found that even
though approximately 30% of the
gross income went for salaries, it
was nevertheless a fact that more
than 80% of the income came from
the personal services of Mr. Adair.
D. C. regulation uses 80% figure
as a cutoff for determining differ-
ence between personal service busi-
ness and "unincorporated" busi-
ness.
WIBWT^o&
Page 46 • May 5, 1952
BROADCASTING • Telecasting
SUMMERTIME
— and the hiatus is myth-ing
AMARILLO is located on Highway 66,
the direct route from Chicago to Los
Angeles. The heavy summer traffic can—
and does— tune in to KGNC for 400 or 500
miles rolling through our coverage area.
We offer exclusive NBC programming to
a trade territory which extends at least 140
miles in all directions. As far as listeners
are concerned, the summer hiatus is just
a mvth vou read about in the trade press.
People around Amarillo do about the same
things in the summer that they do in the
winter because there isn't much else to do.
We're about 900 miles from the seacoast;
folks can't go there for the weekend. The
mountains are about 400 miles that way—
too far a piece for a fast holiday. There's
only one honest-to-goodness night club in
Amarillo and none in other towns KGNC
covers. Except for an occasional movie
there isn't much nightlife.
What do folks do with their leisure?
Listen to KGNC.
KGNC
Amarillo
NBC AFFILIATE
710 KC • 10,000 WATTS
BROADCASTING • Telecasting
REPRESENTED NATIONALLY BY THE O. L. TAYLOR COMPANY
May 5, 1952 • Page 47
COURT LAXITY
Scored by Sarnoff
In N. Y. Speech
A WARNING that failure of the courts to review the "substance" of de-
cisions of administrative agencies could result in loss of "the right of
every person to have his day in court" was sounded by Brig. Gen. David
Sarnoff, chairman of the board of RCA, in an address April 23 before
the Harvard Law School Alumni ★
Assn. of New York City.
Speaking on "A Layman Looks
at the Law," Gen. Sarnoff cited the
color television case, in which, he
noted, "eight of the nine Justices
of the Supreme Court obviously
agreed. . . . that the administra-
tive agency [FCC] having made its
decision there was nothing for the
Supreme Court to do." He con-
tinued :
"I would not challenge the neces-
sity of ceasing the strain on our
overburdened courts by resort to
the expedient of the administra-
tive process. Nor would I chal-
lenge the right of a court of law to
circumscribe that which it will con-
sent to hear.
"But, I suggest that the growing
tide of judicial unwillingness to
review decisions of administrative
bodies has many serious implica-
tions for business and the public.
It may result in a drastic change
in our system of courts and law
whereby matters of substance
would be determined on the ad-
ministrative level and only matters
of form passed on by the courts.
Under such circumstances, one of
the bulwarks of our form of gov-
ernment— the right of every per-
son to have his day in court — would
be swept away."
Gen. Sarnoff suggested that
"this is a problem for the Bar to
consider carefully." He asserted
that "unless a reasonable solution
is found, the place of the court and
the lawyer in the administration of
justice will increasingly be sub-
ordinated to the growing power of
the administrative agency which
will speak with an authority and
finality for exceeding that of a
court of law." He concluded:
"Looking at the law as a lay-
man, it seems to me that where
the public interest is vitally af-
fected there ought to be some place
to go where a judicial review of the
substance and not merely the form
of a case can be secured. . . . Com-
patibility is essential not only be-
tween black-and-white and color
television but also between the
facts and the law."
Frank Byrnes
FRANK BYRNES, 63, KCBS San
Francisco sales account executive,
died at his home there April 20.
He joined KQW (now KCBS) in
1942. His wife, Alyse, survives.
THE BRANHAM COMPANY
FORD WORKSHOP
Funds Over $90,000 in '51
EXPENDITURES of the Ford
Foundation's TV-Radio Workshop
in 1951 totaled $90,877 out of the
project's overall $1.2 million grant
[B*T, April 28], according to the
first annual report of the Fund for
Adult Education, which adminis-
tered the grant.
The report, released yesterday
(Sunday),, showed workshop ex-
penditures of $30,017 for produc-
tion of The People Act, weekly
series now on CBS Radio, and
$12,933 for Assembly VI, weekly
coverage of last winter's meeting
of the UN General Assembly in
Paris, which was seen on NBC-TV.
Total authorizations for these two
programs were $175,000 for People
Act and $50,000 for Assembly VI.
Expenditures shown were those
which had been made up to Dec.
31, 1951.
Workshop expenditures for
"other programs and supervision"
were placed at $46,927.
Apart from the workshop, the
Fund made grants totaling $2,520,-
223 during the year. These included
$300,000 to Lowell Institute for de-
velopment of programs for the
Educational Radio Network; $157,-
800 for KPFA-FM Berkeley, Calif.,
experiments in subscription radio
as "another means for providing
offerings in adult education";
$180,000 to Iowa State College for
development of educational TV pro-
grams on its WOI-TV Ames; $25,-
000 to the National Assn. of Edu-
cational Broadcasters for monitor-
ing studies of television programs
in three cities, and $90,000 to the
Joint Committee on Educational
Television for "technical advice to
educational institutions applying
for television channels."
The report noted that four series
are in preparation for NAEB's
Educational Radio Network: Our
Jeffersonian Heritage; The Ways
of Mankind; America and the Sov-
iet Union and Discussions of Cur-
rent Public Issues. They are being
taped, will be carried by the NAEB
network's 107 stations, and subse-
quently will be distributed to com-
mercial stations, it was said.
The Fund had a balance of $1,-
733,031 on Dec. 31, aside from the
TV-Radio Workshop's balance of
$1,109,123. The Fund is headed by
Alexander Fraser as board chair-
man and C. Scott Fletcher as pres-
ident, while Robert Saudek is di-
rector of the workshop, with John
Coburn Turner as assistant direc-
tor.
Tokyo Rose# Plea
APPEAL by Iva Toguri D'Aquino
for reversal of conviction involving
treasonable broadcasts during
World War II was turned down in
a brief order by the U. S. Supreme
Court last Monday. Mrs. D'Aquino,
alias Tokyo Rose, must serve out
a 10-year prison term for her
broadcast activities over Radio
Tokyo. Court issued the order with-
out any accompanying opinions.
Page 48 • May 5, 1952
BROADCASTING • Telecasting
NBC's MEN IN THE NEWS: SlVCWZe
'It never occurred to me
that my neckties might
be a problem . .
Not only his neckties, but his shirts,
gestures and state of health are of
tremendous concern to John Cameron
Swayze's regular viewers. Swayze, who
started as a reporter and newscaster
in Kansas City, must choose his
accessories as carefully as he edits his
scripts. Television's most decorated
newsman, Swayze has won more
awards for accuracy than a Swiss
watch . . . including the coveted DuPont
award. Formerly Director of News
for NBC's Western network, Swayze's
ROADCASTING • Telecasting
phenomenal memory and brisk show-
manship first gained national promi-
nence with his TV coverage of the
1948 presidential conventions. Now
with his daily Camel News Caravan,
television's highest rated news show,
Swayze is one of the most-heard
newsmen in the business.
As a keen interpretive reporter and
knowledgeable showman, Swayze
knows that 1952's big story is politics,
and his first assignment, like that of
100 other NBC men of news, is to
cover the conventions and the elections
as they've never been covered before.
Swayze, Pearson, Kaltenborn, Mueller
—these are a few of the outstanding
reporters who make the NBC News
Center pre-eminent in broadcasting.
News reaches most Americans first
graph by RALPH STELSER
through radio and television, and
ratings prove that, day-to-day, more
Americans prefer NBC as their
primary news source on both radio
and television. The reason is simple.
NBC's news-gathering facilities are
larger and more active, and NBC
consistently broadcasts more hours of
news, more special events than any
other radio or television network.
Politics makes more than strange
bedfellows. It makes exciting news,
and in this, the most intense political
campaign since 1932, more Americans
will hear the news first and hear
more of it from NBC.
NBC radio and television
a service of Radio Corporation of America
May 5, 1952 • Page 49
local sponsors report . . .
"Business doubled in
one year...
with AP news on
WRUF."
Fred M. Cone, Owner
Ideal Laundry,
Gainesville, Fla.
From Mr. Cone: "AP news on WRUF contrib-
uted greatly to the increase in our business.
AP newscasts give the people what they desire
most — up-to-the-minute news. This certainly
pays off for us. All of us are sold on AP for
results!"
"Listeners more
interested than ever
in news"
Bernard C. Brazeau, Pres.
First National Bank,
Wisconsin Rapids, Wis.
Says Mr. Brazeau, whose bank is the biggest
sponsor of news at WFHR: "Because news is the
listener's greatest interest today, we use AP
news over WFHR consistently with maximum re-
sults. AP does a real job in promoting good will
and business for us!"
Hundreds of the country's finest stations announce with pride "THIS STATION IS A MEM BE
able than ever! I
■
am
Major Garland Powell,
Director, WRUF,
Gainesville, Fla.
George T. Frechette
General Manager, WFHR
Wisconsin Rapids, Wis.
And from WRUF Director Powell:
"I had a hard time .persuading Mr.
Cone to use radio. But after a few
experiments he decided on AP
newscasts. Within a year he had
to double the size of his plant."
-And from WFHR General Man-
ager Frechette: "Our income from
AP news has been substantial year
after year. Many news sponsors
have been with us ever since
WFHR went on the air more than
11 years ago. AP news sells easily,
to national as well as local adver-
tisers. We were among the first
AP radio stations. And still feel AP
is the best in the business."
Associated Press . . . constant-
ly on the job with
• a news report of 1,000,000
words every 24 hours.
• leased news wires of 350,000
miles in the U.S. alone.
• exclusive state -by -state news
circuits.
• 100 news bureaus in the U.S.
• offices throughout the world.
• staff of 7,200 augmented by
member stations and news-
papers . . . more than 100,000
men and women contributing
daily.
PROFIT is the proof . . . PROFIT
from increased business ... for
sponsor and station ! AP news pro-
duces consistent results ... and
top listenership. Keen, precise
news coverage compels the lis-
tener's attention . . . holds him
for sponsor's sales message. AP
news builds peak buying audiences!
For complete information on
how you can achieve results with
AP news . . . contact your AP Field
Representative ... or WRITE
OF THE ASSOCIATED PRESS.''
RADIO DIVISION
THE ASSOCIATED PRESS
50 Rockefeller Plaza, New York 20, N. Y.
editorial Jfa
Expedite, Please
THREE WEEKS have elapsed since the FCC
handed down its momentous "unfreeze" report
on television. The questions that have arisen
are myriad. The biggest concern is whether
efforts will be made to block the allocations
through litigation — a course threatened by a
number of attorneys representing distraught
clients. And, for the most part, these prospec-
tive appellees favor the Jones dissent, which
would jettison what the Ohio Commissioner
described as the "firm, fixed and final" alloca-
tion and substitute a wide open procedure fol-
lowing the pattern in AM broadcasting.
There can be no answer to this all-en-
compassing question until some affirmative
legal move is made. But there can be an answer
to another question worrying many broadcast-
ers confronted with the necessity of making
their plans forthwith. That is the vexatious
problem of deciding whether competitive radio
broadcasters in a given market should join
hands in the quest for a TV facility. The FCC
hasn't spoken on the legality of such "mar-
riages." Prospective applicants are in a quan-
dary. The inference, from the FCC staff level,
is that such fusions would constitute "duopoly"
in radio. Obviously, there would be "monopoly"
involved in those 902 markets in which only
one TV facility has been allocated, no matter
who acquired the facility. (There are 970
markets which have only one AM outlet.)
This whole situation is fraught with trouble.
In TV there's a greater "scarcity" factor than
there ever was in AM or FM allocations. The
FCC, admittedly, is anxious to get new tele-
vision services on the air fast. But by main-
taining silence on the so-called "duopoly" issue,
the end result can only be further delays.
If an answer to the question posed is to be
of any help, it must be made promptly.
Therefore, it behooves those applicants who
may be contemplating merger to petition the
Commission for an immediate "declaratory
ruling," permissible under the Administrative
Procedures Act.
Non-Kissin' Kin
PROBABLY no profound conclusions can be
drawn from it, but it is an interesting fact that
most of the leaders of the American Newspaper
Publishers Assn. come from papers that
through one corporate arrangement or another
are identified with broadcasting stations.
All but one of the newly elected ANPA offi-
cers and directors represent newspapers that
are affiliated with broadcasting. Here's the
list: President, Charles F. McCahill, Cleveland
News (WHK-AM-FM Cleveland, WHKK
Akron, WKBN Youngstown, WHKC Colum-
bus) ; vice president, George C. Biggers, At-
lanta Newspapers Inc. (WSB-AM-FM-TV At-
lanta, WHIO-AM-FM-TV Dayton, Ohio, WIOD
Miami) ; secretary, Richard W. Slocum, Phila-
delphia Bulletin ( WCAU-AM-FM-TV Phila-
delphia); treasurer, W. L. Fanning, West-
chester County Newspapers (WFAS-AM-FM
White Plains, N. Y.) ; director, Franklin D.
Schurz, South Bend (Ind.) Tribune (WSBT
South Bend). The lone newspaper-only rep-
resentative among the new officers and direc-
tors is Director H. H. Cahill of the Seattle
Times.
The newly chosen chairman of the ANPA's
Bureau of Advertising is Stuart M. Chambers,
of the St. Louis Post Dispatch (KSD-AM-TV
St. Louis). Mr. Chambers has an even closer
association with broadcasting than the others
mentioned above. He used to be commercial
manager of KSD before he moved to the paper
as business manager.
As chairman of the Bureau of Advertising,
Mr. Chambers will be in charge of an agency
to which publishers have contributed $1,374,000
to finance a free-wheeling, pro-newspaper,
anti-radio and TV selling campaign.
(In terms of money at least, the newspapers'
Bureau of Advertising will out-gun the broad-
casters' Broadcast Advertising Bureau which
has about $468,000 in sight for its fiscal year
to carry on its job of undoing what is done by
the Bureau of Advertising.)
At first glance it would seem that these pub-
lishers who have both newspaper and broad-
casting interests are engaged in a somewhat
farcial struggle to wrest the money out of one
pocket of their pants only to put it in another.
Actually, of course, the results of these com-
petitive selling campaigns will be to add
momentum to the whole advertising business
and increase the volume which all media share.
Competition between broadcasting and news-
papers should be vigorous. Indeed the more
vigorous it is, the more healthy both media
will be. It would only damage both if the
competitive spirit were dampened by the com-
mon ownership of some properties.
One Man Brigade
CHANGE IN the high command of Mutual,
which saw young, aggressive Thomas F. O'Neil
take over the presidency from Frank K. White,
causes little consternation. That is because
the change was amicable and because Frank
White remains in the broadcast field. He'll be
doing business across the street at NBC — his
third network connection in 15 years.
Tom O'Neil represents the ownership of
Mutual. At 37, he is the youngest major net-
work chieftain. In his five years in radio he
has infused into the General Tire radio and
television properties a new business approach
that has paid off. He has a sound business
background. And he has imagination. His
right-hand bower will be Executive Vice Pres-
ident William B. Fineshriber Jr., who trained
under Mr. White, and who takes on additional
duties as an MBS director.
Frank White leaves Mutual in good condi-
tion. When he took over the Mutual presi-
dency just three years ago, there were those
who had misgivings about the continued exist-
ence of four "live" nationwide networks. While
network business hasn't been a bed of roses
these three years, Mr. White can look back
upon improved business volume and program
ratings. He met the challenge.
We have no doubt that Frank White will do
more than pay his way at NBC. His rich ex-
perience with CBS — in both radio and record-
ing— and with MBS, will serve the network in
excellent stead. He's a one-man brigade.
A TWO-DECADE stalemate in radio legisla-
tion may be broken this week. The House
Rules Committee, gate-way to action, sent
the McFarland Bill (S 658) to the floor
where it should pass this week, despite some
features which would wreak havoc in broad-
casting. But we're told there's no cause for
alarm since Senate and House conferees will
compose differences and root out the in-
equities. It should be that or no bill at all.
The Rules Committee also okayed an Inter-
state Commerce Subcommittee to study
radio-TV programming, by reporting out
the Gathings Resolution (H. Res. 278). This
is a green light to the objectors to blood-
and-thunder TV programming and "offen-
sive" beer commercials. Here's where the
new NARTB-TV code review board should
step in, backed by the new subcommittee.
our respects to:
FREDERICK OWEN BOHEN
EXPERIENCE of the visual publishing
field will go well in helping make a suc-
cess of television.
Practical proof of this theory is being dem-
onstrated today by a newcomer to radio and
TV who enjoys such a wide background in
the printed medium.
He is Fred Bohen, chairman of the board
and director of WOW-AM-FM-TV Omaha and
vice president and director of WHEN (TV)
Syracuse. In addition to a broadcaster's duties,
Mr. Bohen is president and publisher of Mere-
dith Pub. Co., Des Moines, Iowa, which pub-
lishes Better Homes & Gardens and Success-
ful Farming.
His entrance into the radio-TV industry oc-
curred when Meredith Engineering Co., sub-
sidiary of the publishing firm, built WHEN
(TV) and purchased the WOW properties.
WHEN (TV) began operation in 1948 and
WOW-AM-FM-TV was acquired in August
1951.
Applications for TV outlets in Albany,
Rochester and Schenectady have been on file
with the FCC for four years.
Mr. Bohen feels that the expansion of his
firm into the broadcast industry will afford
him an opportunity to prove that years of
experience with a visual medium such as a
magazine can be transferred profitably to the
TV screen. Plans and a limited number of
experimental TV ideas employing the know-
how of a magazine editor already have been
carried out.
Mr. Bohen joined the firm which he now
heads as an advertising salesman in the Chi-
cago office in 1921. Two years later, he was
promoted to advertising director of Better
Homes & Gardens and Successful Farming
and subsequently was named general manager
of the firm, a position he held until 1928 when
he became president and publisher of the com-
pany following the death of its founder, E. T.
Meredith Sr.
Under his direction, the Meredith Pub. Co.
has grown to be one of the largest magazine
publishing houses in the country. Better Homes
& Gardens circulation has jumped from slightly
more than a million copies to the current 3.5
million monthly under Mr. Bohen's direction. In
the past 25 years, Successful Farming circu-
lation has increased to over 1.2 million. The
latter publication has been either first or sec-
ond in advertising pages among the four gen-
eral farm magazines for 36 of the last 38
years, he reports.
Mr. Bohen, a native of Minnesota, is active
(Continued on page 56)
Page 52 • May 5, 1952
BROADCASTING • Telecasting
Best
time buy
on the market
Say "Children's Hour" and instantly people in and around Philadelphia think of a Sunday
morning program now in its 24th year on WCAU Radio, sponsored by the Horn &
Hardart Restaurants and Retail Shops. Say "Horn & Hardart Herald" and they think
of the long-established news show heard every morning over WCAU, inviting them to
"hear what happened during the night."
This part played by WCAU in the Horn & Hardart organization's advertising is best
described in the Company's own words . . .
"We early recognized the economy of advertising by radio — and more particularly
over WCAU. Our 'Children's Hour' has not only done an outstanding sales job
but has become a most effective vehicle for promoting good community relations.
Furthermore, through our newscast, we have been able to tell our story to our
Philadelphia customers every weekday. The result has been 24 years of uninter-
rupted selling — over WCAU. Today we are finding WCAU just as productive a
sales medium as it has been at any time in our long and profitable association."
Almost a quarter of a century of consecutive and exclusive advertising on WCAU adds
more proof — proof that WCAU is the best time buy on the market.
WCAU
The Philadelphia Bulletin Station
CBS affiliate • 50,000 watts
Represented by CBS Radio Spot Sales
BROADCASTING • Telecasting
May 5, 1952 • Page 53
front office
RW. WELPOTT and WILLIAM J. PURCELL named manager of
station operations and manager of engineering respectively for
•General Electric Co.'s AM, FM, TV and international broadcast
outlets with headquarters in Schenectady, N. Y.
FRANK V. WEBB, general manager, KFH Wichita, Kan., elected to
_ board of directors and named vice president-general
manager of corporation and secretary-treasurer of
jflpMBPt wholly owned subsidiary, KFH Building Co.
1 \ HUDSON ELDRIDGE, manager, WASH (FM) Wash-
IfljH^^Hf ington and Continental FM Network, resigns both posts
to enter insurance business in Chatham, Mass., suc-
ceeded by RAY WILSON, senior account executive,
WGMS Washington.
JAMES BAKER, promotion manager, WTRY Troy,
N. Y., promoted to sales staff.
GORDON A. WINTER, St. John's, Newfoundland, busi-
nessman, and ROY J. FRY, Winnipeg department store executive, added
to board of governors of Canadian Broadcasting Corp.
Mr. Webb
JIM CONLEY, commercial manager, WSHB Stillwater, Minn., to Boiling
Co., Chicago, station representative firm.
CARL HILL joins KBIG Avalon, Calif., as account executive in charge
of office in Wilton Hotel, Long Beach.
JOHN G. PONIC to local sales staff, WBBM Chicago.
DEVNEY & Co., N. Y., radio-TV station representatives, opens office at
360 N. Michigan Ave., Chicago.
PAN AMERICAN BROADCASTING Co., N. Y., international sales repre-
sentative firm, appointed by WNEL San Juan, Puerto Rico.
DAVID T. HARRIS, sales staff, KFBK Sacramento, to KWG Stockton,
Calif., as manager, succeeding HOWARD L. BAILEY.
H. PHILLIP DEXHEIMER, display advertising staff, Los Angeles Ex-
aminer, to Hollywood headquarters, KBIG Avalon, Calif., as account execu-
tive.
IN SYRACUSE...
• ••Does NOT Replace it as a Source
of Entertainment and Information
Syracuse is a two-TV-station city. According to Niagara Mohawk
Power Company monthly surveys, 71% of the homes in the Syracuse
area have TV sets. According to the calamity howlers, radio in Syra-
cuse should be a dead duck. But two separate surveys of television
homes (October and December 1951) show that radio is alive and
vigorously kicking. (Details, including methods of sampling, free on
request.) Here are the combined results:
Number of
Homes Called
Number of
TV Homes
TV Homes Only
Average Hours per Day
Radio
TV
Both
1467
986
3.07
4.52
7.59
The Survey Also Showed:
1 - An average of 2.4 radios per TV home.
2- 61 radios purchased after the homes had television.
3- Average of 4.4 hours per day of radio listening in non-TV homes.
Comparative loss of radio-listening time in TV homes — only 30%.
Here is PROOF that TV has NOT replaced radio in Central New
York — merely provides another means of reaching this rich market.
lACUSE
GORDON C. PENTZ, assistant manager of KWBE Beatrice, Neb., pro-
moted to general manager. BILL BOYCE, staff announcer, elevated to
assistant sales manager.
CHARLES S. STERRITT, director of audio and visual office of public
relations, American National Red Cross, named Detroit
sales manager of CBS Television Network.
TERRY LEE, sales manager, WFAA-TV Dallas, pro-
moted to assistant station manager.
DONN R. COLEE, commercial manager, WLOF Or-
lando, Fla., appointed acting manager succeeding
J. ALLEN BROWN [B»T, April 28].
H-R REPRESENTATIVES, N. Y., appointed by WELI
New Haven, Conn.
Mr. Sterritt J0HN fREGALE, All Canada Radio Facilities Ltd.,
Toronto, and NORM BROWN, Radio Time Sales Ltd., that city, to sales
advisory committee of CAB for station representative firms.
ARTHUR H. BECKWITH, commercial manager, WLAN Lancaster, Pa.,
to WAKE Greenville, S. C, as general manager.
PettonaU • • •
DONN TATUM, director of television, ABC Western Division, elected
to board of directors, Los Angeles Better Business Bureau. . . . WILLIAM
J. BEATON, vice president-general manager, KWKW Pasadena, named
president, Catholic Press Council of Southern California. . . . JAMES R.
CURTIS, president of KFRO Longview, Tex., elected president of city's
Lions Club. . . .
J. B. CONLEY, manager of KEX Portland, Ore., awarded citation by
Veterans of Foreign Wars on behalf of station's cooperation with group's
radio endeavors. . . . JOHN HILL, salesman, WLS Chicago, and
ALVARITA SMITH, former receptionist there, announce recent mar-
riage HARRY FOLTS, general manager, WINS New York, hospital-
ized for two weeks after undergoing minor surgery. . . .
C OF C MEETING
Group Protests Seizure
STRONG stand against seizure of
property by the President was
taken last week by 40th annual
meeting of the U. S. Chamber of
Commerce, held in Washington.
President Truman previously had
implied he could seize newspapers
and radio stations if he felt this
would be in the best interest of the
country [B«T, April 21], drawing
a storm of protest.
The U. S. Chamber contended the
President's seizure of the steel in-
dustry "violates fundamental Con-
stitutional guarantees designed to
protect every citizen's right to pri-
vate ownership of property."
The Chamber added, "Not to
challenge this action is to condone
assumption by the executive branch
of government of powers which can
nullify the American concept of
due process of law. To seek justifi-
cation for such an act in a vague
theory of inherent executive power
is to foster a compromise of prin-
ciples that long have stood as the
foundation of American justice and
liberty."
D. A. Hulcy, retiring president,
lauded the April 29 decision of
Judge David A. Pine of the U. S.
District Court, District of Colum-
bia, holding the President had
seized the steel mills illegally.
Another Chamber declaration re-
affirmed the position that all ad-
ministrative agencies should be re-
quired to keep the public fully
informed as to their structure,
functions and actions.
AFCCE ELECTIONS
McNary Voted President
NEW officers of the Assn. of Fed-
eral Communica-
tions Consulting
Engineers, an-
nounced in Wash-
ington last week,
are James C. Mc-
Nary, president;
Frank G. Kear,
vice president;
Frank H. Mc-
intosh, secretary,
and T. A. M.
Craven, treas-
urer. Mr. McNary succeeds George
C. Davis as president.
New members of the executive
committee are Millard M. Garrison
and Stuart L. Bailey. They re-
place Everett L. Dillard and Lester
H. Carr. Remaining members of
the executive committee are John
Creutz and Ronald H. Culver.
Mr. McNary
SETTEL NAMED
Gets 'Voice' Post
ARTHUR SETTEL, public rela-
tions chief for the Office of the
High Commissioner in Germany
(HICOG), has been named to head
overseas program information and
promotion for the State Dept.'s
Voice of America, it was announced
last week. He will headquarter in
the office of International Broad-
casting Services in New York City.
Mr. Settel served as HICOG pub-
lic relations director after a tenure
as information chief for the Eco-
nomic Information Office under
William H. Draper Jr., former U.
S. economic advisor.
WSYR- AM-FM-TV — the Only COMPLETE
Broadcast Institution in Central New York „
NBC Affiliate • . Headley-Reed, National Representatives .
Page 54 • May 5, 1952
BROADCASTING • Telecasting
H3
Look, Pop...
all Gold stars
''Was I proud oj the kid! And glad those
gold stars weren't red stars.
"Y'see, my youngster's growing up in a
country where we teach our kids decent
things. Like respect for the other fellow's
views. Like fair play and truth. Like
government of, by and for us people. In
schools, churches and homes we teach them
the Golden Rule.
'But take those countries the commies run.
Over there, they teach their kids things like
mass marching . . . propaganda . . . religion-
hating. Like spying on their parents. A
very nice lot of juniorskis they're raising
... I don't think.
"Our history books are full of the Freedom
of worship, speech, press and all that. Our
kids learn it early. But maybe that's the
trouble! They forget to appreciate Freedom
when they grow up ... to keep interested in
it... to stand up for it. And I'll admit I'm
guilty myself about keeping an eye on Free-
dom . . . always expecting 'George' to do it.
'Instead I should get what they call 'active'.
You know, attend town meetings and
forums. Read up on what's what abroad
at home. Learn to tell home-bred
socialism from honest legislation. Learn to
squawk bloody murder when I see our tax
dollars being spent foolishly or hear about
corruption by public officials. Talk over
Important issues with my friends,
neighbors and the men I work with
down at Republic. Listen to both sides
carefully before I vote, instead of
the candidates that make vague big
promises. And tell off any loudmouth
that runs down another race or religion.
"Why let 'George' do it? After all,
George' isn't Junior's old man ... 7 am! "
REPUBLIC STEEL
Republic Building • Cleveland l,Ohio
Republic BECAME strong in a strong and
tree America. Republic can REMAIN
strong only in an America that remains
strong and free. . . an America whose magnif-
icent hospitals are justly famous throughout the
Id. Through Hospitals, Republic serves America.
Many thousands of tons of Republic ENDURO
Stainless Steel are helping these institutions of
mercy maintain highest sanitation standards . . .
in operating rooms and laboratories, in instru-
ments, sterilizers, incubators, therapy tanks,
wheeled beds, food preparation and serving
equipment . . . and in structural applications such
as walls, doors, sunshades and guard rails.
Steel — and plenty of it — is a mighty weapon in
the relentless fight against sickness and disease.
Republic is proud to be part of that fight!
This message is one of a series appearing in national |j
magazines, and in newspapers in communities where I
Republic mills, mines and offices are located. For a I
full color reprint, or permission to broadcast or tele- I
cast, write Dept. M, Republic Steel, Cleveland 1 , Ohio. II
IP"""
ROADCASTING • Telecasi
May 5, 1952 • Page 55
R
Gray ban k RECOMMENDS
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finest in broadcast equipment. It is natural, then, that Gray-
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Machlett products are backed by more than 50 years of
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All types and sizes of Machlett tubes, as well as any of
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EVERYTHING ELECTRICAL TO KEEP YOU ON THE AIR . .
OVER ONE H UNDRED PRINCIPAL
Our Respects to
(Continued from page 52)
in civic affairs in Des Moines. He
has been chairman of the board of
trustees for Drake U. since 1949
and also has served as a trustee
for the Des Moines Home for the
Aged. He is past president of the
Greater Des Moines Committee and
regional director and vice president
of the National Assn. of Manufac-
turers.
Currently he serves as a direc-
tor of the following companies:
Northwestern Bell Telephone Co.,
Omaha; Chicago and North West-
ern Railway System, Chicago; Na-
tional Assn. of Magazine Publish-
ers, New York; Magazine Advertis-
ing Bureau, New York; Allis-
Chalmers Mfg. Co., Milwaukee, and
Central Life Assurance Society,
Des Moines.
Mr. Bohen married the former
Mildred M. Meredith in 1919. They
have a daughter and two grand-
children.
KPRC CENTER
Will Cost $400,000
THE HOUSTON Post Co., licensee
of KPRC-AM-FM-TV Houston, last
week announced plans for a new
$400,000 TV-Radio Center.
It is expected that the new build-
ing will be completed within five
months. Herbert Voelcker & Assoc.
was listed as architect. E. Lee
Bond, Contractor Inc., will re-
portedly do the actual construction.
Final plans for the building are
the results of seven months of
planning by Jack Harris, vice presi-
dent of the Houston Post Co., in
charge of KPRC -AM -TV; Paul
Huhndorff, KPRC -TV chief en-
gineer; Bert Mitchell, KPRC-TV
program director, and Harvey
Wheeler, KPRC technical director,
all of whom cooperated with the
architects.
Announcement of building plans
was made by former Gov. W. P.
Hobby, president of the Houston
Post Co., in a special Sunday sup-
plement of The Houston Post.
GROUP TRAINING
CREI Broadens Program
CAPITOL Radio Engineering In-
stitute, on the occasion of its 25th
anniversary, last week announced
the broadening of its program of
Group Training for Industry. As
described by E. H. Rietzke, CREI
founder-president, the group train-
ing can be tailored to individual
company needs at a special low cost.
CREI has published a brochure,
describing in detail the group train-
ing program. This brochure is
available on request to the Insti-
tute, 3224 16th St., N.W., Wash-
ington 10, D. C.
T I ES
ELECTION coverage for Crosley sta-
tions WLW and WLWT (TV) Cincin-
nati has been expanded to include the
attitude of Great Britain. Vincent
Evans, Crosley London correspondent,
has made the first of a series from
that country.
Page 56 • May 5, 1952
BROADCASTING • Telecasting
Advertisement
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air- casters
~\IW ARILYN KAEMMERLE, associ-
J_fX ate director of mass communica-
tions, National Conference of Chris-
tians and Jews, appointed supervisor
for religious broadcasts for NBC
New York's radio public affairs and
education department. DORIS COR-
WITH named network's supervisor of
talks and radio public affairs.
LARRY PRIBYL, news director,
KWBE Beatrice, Neb., appointed busi-
ness manager-program director.
CHARLES JOFFE joins WTRY Troy,
N. Y., as promotion manager.
ANNE DAVIS, WJXN Jackson, Miss.,
appointed state representative to Na-
tional Assn. of Women in Radio and
Television.
SHELDON N. DODDS appointed to
advertising staff at WMRN Marion,
Ohio.
JOE S. MAGGIO, Howard G. Mayer-
Dale O'Brien, L. A., public relations
firm, named assistant to C. MERWIN
TRAVIS, sales promotion manager,
ABC Western Division.
SAM GIFFORD, WHAS-TV Louis-
ville, Ky., ap-
pointed program
director of WHAS-
AM._
PAT BOYETT ap-
pointed chief an-
nouncer at KEYL
(TV) San Antonio.
JEAN KIM-
BROUGH, continu-
ity staff, KAMQ
Amarillo, Tex., to
KENT Shreveport,
La., in same capac-
ity. BILL CORRINGTON joins latter
station as music librarian.
MARY HOLT, WSRS Cleveland, named
one of nation's top disc jockeys by
Color magazine.
GEORGE BALL, newsman, WHIL
Hempstead, L. I., appointed director
of public affairs.
PETER BOGHOSIN joins KCBS San
Francisco apprentice staff.
LYNN MORROW, WTVJ (TV) Miami,
awarded plaque by Miami Beach Ho-
tel Assn. for work as moderator of
Law of the Land, selected by group as
"outstanding television public service
show of the year."
JERRY HAYNES, KTRH Houston,
Tex., to WFAA-TV Dallas, as an-
nouncer.
F. TURNER COOKE, program man-
ager, WMAS - AM - FM Springfield,
Mass., recalled to active duty as
commander in U. S. Navy.
MARY ELY, copywriter, WTWN St.
Johnsbury, Vt., to WMTR Morristown,
N. J., as traffic manager.
NANCY CRAIG, WJZ-TV New York's
woman commentator, received spe-
cial American Society for Prevention
of Cruelty to Animals award on her
telecast last Wednesday.
KATE SMITH, NBC-TV star, awarded
plaque by American Cancer Society
for "noteworthy and distinguished
service in behalf of the cancer con-
trol program."
Mr. Girford
JAY WATSON appointed program di-
rector at WFAA-TV Dallas, succeed-
ing LAWRENCE E. DuPONT who re-
signs to devote full time to writing
for radio-TV.
RUTH WELLES, KYW Philadelphia
women's commentator, presented
Headliner Award by city's chapter of
Theta Sigma Phi for "outstanding
work in field of radio journalism."
WILLIAM HINDMAN, special events
staff, WCOL Co-
lumbus, to an-
nouncing staff,
WLWC (TV) that
city.
McDO WELL K.
STARKEY, con-
tinuity editor,
KWFT Wichita
Falls, Tex., to
KTUR Turlock,
Calif., in same
capacity. Mr Hindman
RALPH R. CON-
NER, former news director, KVOR
Colorado Springs, returns to station
as director of public affairs.
CHARLES KELLY, program director,
WMAL-AM-TV Washington, awarded
certificate of appreciation by Boys'
Clubs of America for service to that
group.
BILL WRITE added to WIP Philadel-
phia announcing staff for summer
months. BERT BARER, WOLF and
WSYR-TV Syracuse, joins WIP an-
nouncing staff.
BILL NESS, graduate of Northwest
Broadcasting School, Portland, Ore.,
to KMCM McMinnville, Ore. Other
graduates recently placed in radio
are: PERC McKISSEN, KWRC Pend-
leton, Ore.; CHARLES MILAM, KYJC
Medford, Ore.; WALLACE COOPER,
KFIR North Bend, Ore.; FLOYD
NICHOLSON, KWRO Coquille, Ore.;
HAROLD HOWARD, KSIL Silver
City, N. M., and JACK HYMROD,
KPKW Pasco, Wash.
JIM WELLS, KRLD Dallas, to KEYL
(TV) San Antonio, as production
manager.
JIMMY CAPPS, WPTF Raleigh, N. C,
father of girl, Jane, April 23. SAM
BEARD, station staffer, father of boy,
Samuel, April 21.
ED VIEHMAN, senior producer,
WCCO Minneapolis-St. Paul, father
of boy, Thomas Patrick, April 22.
LENORE ALOE, WWDC Washing-
ton, and James T. Haight were mar-
ried April 26.
RUTH BEATTIE, secretary of CAB
Toronto, and James Murdock were
married April 15.
JIM BORMANN, news and public af-
fairs director, WCCO Minneapolis-
St. Paul, and president of National
Assn. of Radio News Directors, re-
ceived award from Minnesota Junior
Chamber of Commerce for "distin-
guished public and community serv-
ice."
CHARLES SHAW, WCAU Philadel-
phia news analyst and CBS corre-
spondent in that city, appointed news
director, WCAU-AM-FM-TV.
BRUCE ANDERSON, WCCO Minne-
apolis-St. Paul news writer, father of
boy, Stewart Fraser, April 13.
F01S0M SCHOLARSHIP
Set up at Notre Dame
"FRANK M. FOLSOM Scholar-
ship," providing an annual grant
of $800, has been established at the
U. of Notre Dame for undergrad-
uate students majoring in pure
science or engineering, Dr. Charles
B. Jolliffe, RCA vice president and
technical director, announced last
week.
For several years, Mr. Folsom has
served as trustee and board mem-
ber of several colleges and univer-
sities, and, specifically, as a mem-
ber of Notre Dame's Advisor;'
Council for Science and Engineer-
ing. Candidates competing for the
Folsom Scholarship will be selected
by Notre Dame officials and recom-
mended to the RCA education com-
mittee for consideration, with the
first recipient to be named during
the fall of 1952.
Other competitive RCA scholar-
ships will be offered additionally to
outstanding undergraduate science
students at 17 universities through-
out the U. S.
BROADCASTING • Telecasting
IN
PORTLAND, OREGON
1,246,540 active, young-minded West-
erners comprise KGWs market in 12
big, prosperous metropolitan Oregon
counties, plus a generous slice of South-
western Washington.
REPRESENTED NATIONALLY BY EDWARD PETRY & CO., INC.
May 5, 1952 • Page 57
RAYTHEON MEET
Electronic Devices Shown
ELECTRONIC robots and "Reflec-
tion Plotters" that add "memory to
the magic eye of radar," were
among new electronic devices ex-
hibited at the 1952 Sales and Serv-
ice Conference conducted by Ray-
theon Mfg. Co., Waltham, Mass., at
the Hotel Commander, Cambridge,
Mass., April 21-23.
Among other electronic inven-
tions revealed at the conference:
The "Fathometer," an echo-depth
sounder for navigators, and the
Raytheon "Weldpower" resistance
welder which, operating on the
principle of "stored energy," makes
possible successful production weld-
ing of ferrous, non-ferrous and dis-
similar metals.
D. R. Hull, vice president and
general manager of Raytheon
Equipment Div., stressed that "ap-
plying electronics to industrial
problems" is an important part of
firm's activities.
allied arts
WE Workers Return
BROADCASTERS have relaxed
their concern about possibly limited
remote pickups as Western Elec-
tric Co.'s 10,000 telephone equip-
ment installers settled for an
average 14.1 cents an hour pay
increase and returned to their jobs
April 21. The strike, which had
threatened telephone service in 43
states, resulted in little, if any, dis-
location of broadcast facilities.
JE. KELLEY, J. J. KEARNEY,
• G. R. VANCE, HAROLD BEAN
and G. E. DITTMAN, all renewal
salesmen of RCA's tube department
who scored highest sales records in
1951, named directors of Great Circle
Club, company organization formed
to recognize sales achievement.
THOMAS J. HODGENS, temporary
vice president-general manager of
New York branch of Admiral Corp.,
returns May 1 to permanent post of
vice president-general manager of
Boston office.
FRED ABRAMS, general manager of
parts sales, Emerson Radio & Phono-
graph Corp., N. Y., appointed assist-
ant to treasurer replaced by FLOYD
MAKSTEIN, manager of company's
field engineering group.
SAM KAPLAN, vice president-con-
troller, Zenith Radio Corp., elected
treasurer.
WILLIAM R. CAMPBELL, sales staff,
Columbian Electrical Co., Kansas
City, to Zenith Radio Corp., as reg-
ional sales manager in Midwest with
headquarters in Kansas City.
FRED VOORHAAR, assistant man-
ager of parts and accessory division,
Zenith Radio Corp., Chicago, to Tech-
nical Appliance Corp., Sherburne,
N. Y., as sales promotion manager.
MEMBERS OF A GREAT RADIO
EQUIPMENT FAMILY
COLLINS ... for
broadcast equipment
of unquestioned quality
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Collins 212A
Studio Console
Your studio installation deserves
the built-in quality and superior
performance the Collins 212A
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Unit amplifiers are individually
shock mounted. Main frame and
end castings are solid aluminum.
Tilt -to -service feature allows in-
stallation against window or wall.
Write for complete technical in-
formation.
COLLINS RADIO COMPANY — j
Cedar Rapids, Iowa
=CDLLIN!j=
Dogwood Road
Fountain City
KNOXVILLE
ROBERT J. LEYKUM, supervisor of
Majestic Radio & Television receiver
plant, Brooklyn, appointed vice pres-
ident in charge of manufacturing.
ALEXANDER W. GATES, former dis-
trict representative, CBS-Columbia
Inc., appointed sales representative
for Tele King Corp. in Massachusetts,
Rhode Island, Vermont, New Hamp-
shire and 19 New York counties.
EDWARD J. KEATING, Western
Electric and Ebasco Services, to
Andrea Radio Corp., Long Island City,
N. Y., as procurement coordinator.
PERCY SAUNDERSON joins latter
company as assistant purchasing
agent. M. J. McNICHOLAS, assigned
to procuring government contracts
for Andrea, promoted to manager,
special apparatus division.
RADIO CLUB OF AMERICA, N. Y.,
announces publication of "Survey of
Radio-Frequency Transmission Lines
and Wave Guides" by E. S. Winlund.
Issued as Vol. 28, No. 2, book contains
historical survey plus technical data
from published articles between 1919
and 1936.
R. W. FORDYCE, general sales man-
ager, Bendix radio,
television and
broadcast receiver
division, Bendix
Aviation Corp.,
Baltimore, resigns
to enter distribut-
ing business in
Miami where he
will handle Bendix
radio-TV line in
southern Florida
Mr. Fordyce area.
R. L. WHITNER
Co., Allentown, Pa., appointed dis-
tributor for Bendix radio-TV, pro-,
ducts of Bendix Aviation Corp., Balti-
more.
ADVERTEST RESEARCH moves New
Brunswick, N. J. office to 90 Bayard
St. Telephone is Charter 7-1564.
GLADYS AUSTEN and ED LINDNER,
Film Features Assoc., form radio
package firm, Ram Productions, 661
West End Ave., N. Y.
STANLEY BERGERMAN, Jaffe Agen-
cy, Beverly Hills talent agency, to
reopen own office as TV producer-
packager under name of STANLEY
BERGERMAN & Co., 141 El Camino
Dr., same city.
GRAYBAR ELECTRIC Co., Chicago,
appoints Central Television Service,
that city, as official service organiza-
tion for Hoffman TV sets in Chicago
area.
FRANK SAMUELS, West Coast radio-
TV manager, William Morris Agency,
Beverly Hills, named 1952 radio-TV
chairman for United Cerebral Palsy
fund.
£<fiuipment . . •
RCA VICTOR, Camden, N. J., an-
nounces new and improved type of
three speed record player designed
to provide in single turntable quality
reproduction from records of all three
established revolving speeds. Models
are 2JS1, 2ES3, 2ES38 and 2US7.
Shipment to distributors is sched-
uled in May.
AMPEX ELECTRIC Corp., Redwood
City, Calif., announces new type con-
sole for audio magnetic recording in
medium price market. Unit includes
all push button control, built in micro-
phone pre-amplifier and newly styled
cabinet giving full interior acces-
sibility.
GENERAL ELECTRIC Co.'s special
products division, Schenectady, N. Y.,
announces production of portable
surface-resistance indicator designed
to help produce better resistance
welding bond by providing rapid and
accurate measurement of resistance
between pieces of metal to be welded.
ALTEC LANSING Corp., Beverly Hills,
announces production of 230 B and
250 A consoles. Former is designed
for two-studio station use, public ad-
dress and recording installations.
Latter features high quality control
in AM, FM and TV broadcasting. Unit
has miniature plug-in preamplifiers,
line amplifiers, monitor amplifiers
and power supplies.
SPRAGUE ELECTRIC Co.'s Herlic
division, North Adams, Mass. , an-
nounces availability of new precision
metal-encased tubular ceramic capac-
itor. Type B20, B21, B22 and B23 ca-
pacitors extend capacitance range
available to circuit designers in close-
accuracy ceramic capacitors at rated
voltage of 500, 1000 and 1500 volts d.c.
ALDEN ELECTRONIC and IMPULSE
RECORDING EQUIPMENT Co., West-
boro, Mass., announces production of
pocket size recorder made up of maga-
zine and driving units. Magazine is
self contained unit consisting of re-
cording electrodes, timing switch and
8 day supply of paper. Driving unit
contains synchronous motor with
pinion gear to engage and drive one
paper reel.
GENERAL ELECTRIC Co., Syracuse,
announces production of air-cooled
5 kw VHF television transmitter for
channels 7 through 13. Units avail-
able for shipment in June.
WARD PRODUCTS Corp., Cleveland,
has released new catalog giving com-
plete specifications on Model SPPC-88
describing special mobile antenna
used to eliminate frequent breakage
that occurs when antennas for 30-50
mc bands are mounted on high ve-
hicles.
"Technical
FRANK DELLE, chief engineer, WFAI
Fayetteville, N. C, to engineering
staff, CBS Radio, New York.
GEORGE KRUTILEK appointed tech-
nical supervisor at WFAA-TV Dallas,
succeeding CARLOS DODD who re-
signs to become regional communica-
tions officer for Civil Defense Ad-
ministration.
J. P. GILMORE, CBC, Vancouver, ap-
pointed assistant coordinator of en-
gineering projects at CBC engineer-
ing headquarters, Montreal.
ALTON TRIPP, studio engineer su-
pervisor, WPTF Raleigh, N. C, father
of boy, David, April 18.
llaWEOK
firrvn»n4y POUGHKEEPSIE
REPRESENTED BY
EVERETT McKINNEY, INC.
Page 58 • May 5, 1952
BROADCASTING • Telecasting
AIR RAID TEST
N. J. Stations Take Part
NEW JERSEY'S 20 commercial
radio stations, linked together in a
civil defense network, were com-
pletely successful in broadcasting
instructions and other data in a
state-wide air raid test, described
as the nation's first, last Tuesday,
CD officials reported.
Originating station for the net-
work broadcast in "Operation New
Jersey" was WAAT Newark. Fred
Weber, owner of WFPG Atlantic
City, is radio-TV director for the
.New Jersey CD network. He re-
ported that all of the state's 20
commercial AM stations relayed the
quarter-hour official broadcast.
Immediately after the all-clear
sirens sounded, WNJR Newark
broadcast a half -hour pickup from
the control center, with News Edi-
tor Tom Costigan interviewing
Gov. Alfred E. Driscoll and state
civil defense director, Leonard
Dreyfuss, who read reports as they
were received from points through-
out the state, describing local re-
sults of the test.
KHQ NEWSBEAT
Foretold Eisenhower Shift
KHQ Spokane is claiming a 3%-
month newsbeat on the appoint-
ments of Gen. Matthew Ridgway
to succeed Gen. D wight Eisenhower
as Allied commander in Europe,
and of Gen. Mark Clark to replace
Gen. Ridgway.
Tall Tripp, KHQ news director,
and Robert Wesson, KHQ program
director, attested that on Jan. 19,
1952, KHQ broadcast the following
information:
"The KHQ news bureau learned
tonight that should Gen. Eisen-
hower resign his command to seek
the Republican Presidential nom-
ination, he will be succeeded as
NATO commander by General
Matthew Ridgway. A Pentagon
official, close to the joint chiefs of
staff, also told the KHQ news bu-
reau that the Pentagon is still un-
decided as to whether Gen. Mark
Clark or Gen. Maxwell Taylor will
go to Japan to head SCAP in
Tokyo."
Altoona, Pa.
Twenty-eight years radio experi-
ence and Roy Thompson's life dedi-
cated to the community has made
WRTA Altoona's friendliest station.
People like to do business with
friends. Of course, WRTA— adver-
tised products — sell!
5 Ukompion
Represented by
Robert Meeker Associates
BAIRD NAMED
Succeeds Maier at Pearson
ROBERT M. BAIRD, assistant
commercial manager of KRLD-AM-
FM-TV Dallas, last week was
named manager of the Dallas office
of John E. Pearson Co., station
representative firm, effective today.
He succeeds H.
jg^fH^/M w- Maier Jr., who
■H^^^^^B resigned to join
W CBS Radio and
■HBfetfg^fl Television Spot
Sales in Memphis.
Mr. Baird for-
hHET merly was man-
KjBfMfc ager of KTXL
San Angelo, Tex.
Previously, h e
Mr. Baird was identified
with KVOO Tul-
sa, KGGM Albuquerque, KOME
Tulsa, WKZO Kalamazoo and
KIXL Dallas.
The Pearson firm also announced
last week that Juanita Irene Hall,
formerly of Radio Representatives
Inc., Chicago, had joined the Pear-
son staff in Chicago. She was ap-
pointed last fall to succeed Kay
Fisher who resigned, but was
forced by illness to delay assump-
tion of her new duties. Her back-
ground includes service with radio
stations and radio representative
firms.
WFIL BONUS PLAN
Set for 2,300 Druggists
NEW merchandising plan has been
put into effect by WFIL Philadel-
phia for 2,300 independent drug-
gists who are members of the Phila-
delphia Assn. of Retail Druggists,
and who account for 75% of the
area drug market. Used are point-
of-sale displays, direct mail promo-
tion and weekly feature of one
product in a telephone jackpot quiz
contest on the Skip Datves disc
jockey show.
The plan is a bonus for adver-
tisers who buy the equivalent of six
one-minute spots weekly for 13
weeks, with participating druggists
mentioned during the quiz show on
a rotating basis.
CAB Plans Ad Study
A NEW STUDY by Pat Freeman,
sales director of Canadian Assn. of
Broadcasters, will list all radio and
other advertising by some 400 na-
tional advertisers using radio in
Canada, plus advertising by non-
radio advertisers. Mr. Freeman
expects the study to aid in deter-
mining radio sales figures next fall
and determining TV's effect by fall
of 1953 in Toronto and Montreal on
Canadian national radio advertis-
ing.
NEW RCA broadcast transmitter is
now in operation at the Bloomfield,
Conn, transmitting plant of WDRC
Hartford. New equipment replaces
transmitter which has been in opera-
tion since 1934.
Ahead of Police
FAST coverage of a finance
company robbery almost re-
sulted in jail for Jack Dentz,
newsman for WCTC New
Brunswick, N. J. Acting on
a 3:30 p.m. tipoff, Mr. Dentz
grabbed a tape recorder,
rushed to the finance com-
pany and interviewed the
office manager even before
the police arrived. The radio
reporter, hurrying back to
WCTC studios, was detained
by police, suspicious of his
rush, until he convinced them
he was not involved in the
crime.
CPN-KNX SALES
First Quarter Revenue Up
COLUMBIA Pacific Network re-
gional and KNX Hollywood local
sales increased in revenue during
the first quarter of 1952 as com-
pared with the same period in 1951,
according to Edwin W. Buckalew,
assistant general manager in
charge of sales.
Locally KNX radio showed a
gain of 24% from Jan. 1 through
Mar. 31, 1952, over the same quar-
ter last year. Columbia Pacific
Network's first quarter sales
figures for 1952 were 30.5^ above
last year's first quarter, Mr. Buck-
alew reported.
RCA Vans for Indonesia Otto L. Tiedeman
FIRST of 40 radio broadcasting
vans built by RCA for Indonesia
has been turned over to representa-
tives of the Indonesian government
in New York ceremonies. The
mobile units are equipped with
RCA 150-w transmitters and asso-
ciated equipment.
OTTO L. TIEDEMAN, 49, of the
WBAL Baltimore sales staff, died
April 26 following a heart attack.
With WBAL since October 1949,
Mr. Tiedeman was well-known in
Washington and Baltimore adver-
tising circles. He was a prominent
Maryland yachtsman and a mem-
ber of the Gibson Island (Md.)
Club.
BOOST Your Sales In
HANNIBALAND*
HANNIBALAND —
the large 41 county area
surrounding Hannibal,
Mo., Quincy, III. and
Keokuk, low a.
with
KHMO
Give your sales a big boost— a shot in the arm— in the rich, midwestern
farm area around Hannibal, Mo., Quincy, 111. and Keokuk, Iowa.
You can do this for the lowest cost-per-listener, and with a guarantee to
reach the rural and city buying power by using KHMO. This is true
because the majority of the radio families living in Hannibaland* tune
and stay tuned to KHMO. For proof and availabilities write, wire or
phone KHMO or Pearson today.
KHtAO — satisfying results and service
KHMO
5000 watts day
Representative
John E. Pearson Company
•
Mutual Network
Hannibal, Missouri
1000 watts at night
BROADCASTING • Telecasting
May 5, 1952 • Page 59
Peabody Winners
(Continued from page 28)
commended for an "extraordinary
public service" in which the pro-
grams permitted the facts to "tell
their own story, without benefit of
artificial coloration." The series
covered narcotics, dishonest sports
"and other national maladies."
For "radio entertainment (non-
musical)," an award was bestowed
on NBC's Bob Elliot and Ray
Goulding — Bob and Ray — as "the
foremost satirists in radio." Their
fare was described as "fast mov-
ing, deadly accurate, frequently
outrageous and extremely funny."
Their stock should rise "although
this is their first year of network
broadcasting," the citation said.
Teen-Age Program
KPOJ Portland "served its com-
munity well during 1951," another
citation explained, "through various
carefully conceived and well exe-
cuted programs." As a result, a
Peabody award went to the MBS
affiliate for "meritorious local
public service by radio." Cited were
Careers Unlimited, for aiding teen-
agers. "Indicative of the high
quality and social usefulness" of
the program is the fact that it has
been rebroadcast for two years over
KBPS Portland, owned by the city's
public schools.
Another example is Civic Theatre
of the Air, designed to stimulate
community interest in the city's
Civic Theatre, a non-profit organi-
zation using amateur talent. There
were "similar worthwhile enter-
prises," the citation added.
WSB Atlanta won a coveted dual
honor of The Pastor's Study on
WSB and Our World Today on
WSB-TV— the "first time" Peabody
handed out a joint radio-TV award
on a regional basis. They were
described as "typical" of WSB en-
terprise last year.
The Cox Radio-TV properties,
licensed to the Atlanta Newspapers
Inc. (Atlanta Journal and Constitu-
tion), have promoted "the best in-
terests" of the city since the incep-
tion of each operation, the award
noted. "These stations in 1951, as
in previous years, gave a practical
demonstration of how radio and
television can complement each
other in the public interest," it was
pointed out.
WQXR New York's citation was
issued for "radio youth programs,"
with a low bow also to Dorothy
Gordon, their moderator; Iphigene
Ochs Sulzberger, director of special
activities for the New York Times,
station licensee and the Liberty
network, which rebroadcast the
series on tape.
It was noted that the Times
Youth Forum was aired not only
locally but also in other major
cities, "coast to coast and over
'SON...
"The Yanks are coming" over WINS right now — every day,
at home and away.
That puts this station in the spotlight as the best spot buy — or
any buy!
Let WINS go to bat for you, through spots or programs.
Whatever you have to sell, you can sell more at lower cost!
We'll be glad to give you the facts, and the figures.
Juy WINS
it Sells!
Call your WINS representative
. . . see him when he calls!
CROSLEY BROADCASTING
CORPORATION
trans - Atlantic facilities." The
forum consists of student discus-
sions on varied topics.
Alistair Cooke, U. S. correspon-
dent for the Manchester Guardian,
was recognized for his Letter from
America via shortwave facilities of
the BBC. Mr. Cooke's description
of the American scene was labeled
"delightful" and "penetrating." He
was praised for contributing to in-
ternational understanding by radio.
For Mr. Murrow, CBS' distin-
guished radio-TV commentator, the
Peabody citation represented a
notable catch — it meant he had fol-
lowed up his 1950 Hear It Now
accolade (citation for second place)
with a greater honor for See It
Now, the network's video counter-
part.
CBS Television's See It Now was
acclaimed for "television news and
interpretation." Mr. Murrow's
widely-acclaimed tele-documentary
was adjudged as a "simple, lucid,
intelligent analysis of top news
stories" and cited for a "strikingly
effective format for presenting
news and personalities . . . with
humor, sometimes with indignation,
always with careful thought." The
citation also commended Fred W.
Friendly, co-producer of the series.
NBC received its honor for "tele-
vision entertainment (music) " in
the form of Gian Carlo Menotti's
Amahl and the Night Visitors,
first telecast last Christmas Eve. It
was repeated on Easter Sunday.
The citation noted the acclaim ac-
corded the one-act opera and "its
significance to television." As the
first operatic work specifically com-
missioned for this medium, the
work "is living proof that television
can accommodate itself to great-
ness."
Fine Direction by Segal
ABC's Celanese Theatre produc-
tions were found to be accomp-
lished with "fidelity, intelligence,
and scrupulous regard for the in-
tentions of the playwright ... its
direction by Alex Segal is among
the finest on television." This series
of American plays also drew an
award — for "television entertain-
ment."
Distinction in the "television
educational programs" field was
meted out to WCAU-TV Philadel-
phia for What in the World, pre-
sented by the U. of Pennsylvania
and the University Museum over
CBS-TV. Series was lauded for
"the stimulating manner in which
it brings noted scholars ... to the
television screen for a delightfully
entertaining and informal display
of their learning." Added the cita-
tion: ". . . superb blending of the
academic and the entertaining."
There were no special awards
for 1951, nor for children's pro-
grams as such. Entries are sub-
mitted by individual stations, net-
works, newspaper and magazine
editors, listener groups and other
organizations. The board also takes
cognizance of recommendations by
its "listening-post committee."
Greatest stir among acceptance
speeches, limited for broadcast re-
quirements, was made by Mr.
Menotti. After expressing his
gratitude for the freedom and op-
portunity allotted him in compos-
ing his TV opera, he said he re-
gretted the intrusion of commer-
cials in the middle of some pro-
grams, and blandly proposed his
own personal boycott of products
whose commercials "interrupt artis-
tic achievements." While his audi-
ence gasped, he suggested it might
mean his missing quite a few mild
cigarettes.
The composer emphasized that it
is up to audiences to fight for bet-
ter programming, and quoted
George Bernard Shaw's remark
that if they do not fight to get
what they deserve, they might de-
serve what they get.
Referring to recent bans on
broadcasting congressional hear-
ings and noting that the press has
been a more aggressive defender of
news freedom than broadcasters
have been, Mr. Murrow said a
threatening danger is that televi-
sion might become too complacent.
Television, he emphasized, is no in-
trusion to news and, to maintain
its effectiveness, must not limit it-
self to the sponsor's investment,
but should assert its own integrity
and build its own ingenuity.
'Auditory Wall Paper'
American radio listening is a sort
of "auditory wall paper," according
to Mr. Cooke, whose acceptance
noted differences between American
and British broadcasting systems,
American and British audiences.
It is not similarities but dissimilar-
ities— and the understanding of and
respect for them — that often make
friendships meaningful, he said.
In his survey of television's im-
mediate future, Mr. Weeks antici-
pated the presentation of good
Hollywood pictures on the air and
repeats of the better programs to
provide continuous and high level
consumption. Bowing to extensive
plans for coverage of national polit-
ical conventions this summer, he
hoped the issues would be "fairly
fought" on television.
Members of the Peabody Na-
tional Advisory Board are:
Edward Weeks, Editor, Atlantic Monthly,
Boston, chairman; Mrs. Elizabeth Ames, ex-
ecutive director, "Yaddo," Saratoga Springs,
N. Y.; John H. Benson, chairman, Com-
mittee on Consumer Relations in Advertis-
ing, N. Y. C; Bennett A. Cerf, president,
Random House, Inc., N. Y. C.j John
Crosby, radio columnist, New York Herald
Tribune; Mark Ethridge, publisher, Louis-
ville (Ky.) Courier-Journal and Times;
Earl J. Glade, Mayor, Salt Lake City, Utah;
Philip Hamburger, television writer, The
New Yorker; Joseph Henry Jackson, literary
editor, San Francisco (Calif.) Chronicle;
Waldemar Kaempffert, science editor, New
York Times; Mrs. Dorothy Lewis, Coordina-
tor, U. S. Station Relations, United Na-
tions; Ralph McGill, Editor, Atlanta Con-
stitution; Paul Porter, former chairman,
FCC, Washington, D. C; Dr. I. Keith Tyler,
director of radio education, Ohio State U.,
Columbus; Harmon W. Caldwell, chancellor,
University System of Georgia, Atlanta, ex-
officio, and John E. Drewry, Dean, Henry
W. Grady School of Journalism, U. of
Georgia, Athens, ex-omcio.
EDITION of 1952 Publicity Directory
has been published by Publicity Adv.,
Kalamazoo, Mich. Book contains
names of over 2,000 consumer, farm
and business trade publications which
accept free publicity on new products,
books, literature and new methods
and services.
Page 60 • May 5, 1952
BROADCASTING • Telecasting
.AWARDS luncheon of Virginia As-
sociated Press Broadcasters brought
together this foursome at Washing-
ton's National Press Club fortnight
ago. Standing (I) Tony Vacarro, AP
White House correspondent, who was
principal luncheon speaker, and Fred
L. Hart, general manager, WLPM
Suffolk, VAPB president; seated (I)
Frank H. Fuller, AP Richmond, Va.,
bureau chief, VAPB secretary, and
Maynard Dillaber, news director,
WMVA Martinsville. Mr. Dillaber
succeeded Mr. Hart as VAPB presi-
dent [B*T, April 28].
WABB ASSAULT CASE
Verdict Is Returned
J. ED TAIT, 43-year-old former
official of an AFL motion picture
operators' labor union, was con-
victed April 23 of a charge of con-
spiring to assault a radio techni-
cian during a strike against WABB
Mobile, Ala., in January 1950
[B«T, Jan. 23, 1950], according to
reports from the station.
Mr. Tait was fined S450 and
given a 60-day suspended jail sen-
tence, WABB said. He immedi-
ately appealed the verdict and was
released on bond. A grand jury
indictment accused Mr. Tait of con-
spiring with four other persons to
assault Dean Durham, former
WABB radio technician. The re-
maining four persons still face
trial, it was further reported.
C PI
NOVA SCOTIA
THE
SIGNBOARD
OF
SELLING POWER
IN THE
MARITIME PROVINCES
ASK
JOS. WEED & CO.
350 Madison Ave., New York
He Has the Reasons Why!
5000 WATTS-NOW!
FLOOD WORK
More Stations Report
FURTHER details on flood cover-
age and fund-raising for flood re-
lief were reported last week with
several more stations recording
their services during the emer-
gency [B*T, April 21, 28].
WCCO Minneapolis-St. Paul cli-
maxed its Mississippi - Minnesota
Rivers flood coverage with an
Emergency Call program April
15 featuring a distress call by Gov.
C. Elmer Anderson who reported
on President Truman's allocation
of 8100,000 in emergency funds for
flood relief.
Staffers of KGCU Mandan, N. D.,
broadcast messages of the Missouri
River flood until their transmitter
was inundated, then relayed their
flood information to KGCU's rival
station, KFYR Bismarck. The Bis-
marck station, after covering the
flood, started a fund-raising cam-
paign which brought donations of
$9,000.
Omaha stations KMTV (TV),
KBOX, KFAB and KOWH helped
raise 810,674 for three relief agen-
cies, Red Cross, Salvation Army
and Volunteers of America. All
Omaha-Council Bluffs stations were
cited by the National Assn. of
Radio News Directors board of di-
rectors for their flood work.
WOL Washington reported Mike
Hunnicutt raised 8300 to 8400 for
the Red Cross for flood aid during
his all-night program April 26.
Nebraska Nominations
NEBRASKA'S 23 radio and two
TV stations have been nominated
for the Ark-Sar-Ben Good Neigh-
bor Award for service rendered in
time of disaster. Sam W. Reynolds,
civil defense director for Omaha
and Douglas County, made the
nominations. The award is given
annually to the individual or organ-
ization making greatest contribu-
tion to welfare of the state.
HOBSON SINKING
WCSC Gives Full Coverage
SINKING of the USS Hobson was
given unprecedented airing over
WCSC Charleston, S. C, as a public
service to the large Navy family at
the naval installation in that city,
many of whom knew and were con-
cerned about the Hobson' s person-
nel.
At 12:30 p.m. April 27, the first
unconfirmed bulletin was aired.
The confirmed story of the Hob-
son collision with the carrier Wasp
was broadcast over WCSC at 1
p.m. Throughout the day, WCSC
played the story to the hilt with
bulletins and special interviews
with naval authorities. At 7:38
p.m., WCSC interrupted the Aynos
V Andy show to broadcast the list
of survivors.
WCSC said that other Charleston
stations also interrupted their
regular schedules to air the latest
Hobson developments.
WITH EFFICIENT NEW ALTEC CONSOLES
The Altec 250A and 230B consoles represent a new quality standard
for speech input equipment. Their frequency response, noise level
and low distortion more than meet the most stringent broadcast
requirements. They are compact and completely self-contained,
without external power supplies, junction boxes or other equip-
ment. Flexibility, compactness, accessibility and ease of operation
are just a few of the outstanding features of these new consoles.
I Console For the ultimate in quality
control the 250 A Console is the finest unit ever made for AM, FM or TV
studio use. Its compactness is made possible by the use of newly
designed miniature plug-in preamplifiers, line amplifiers and poweT
supplies. The preamps are only 1 s/s "x4V4"x9". The line amplifiers and
pqwer supplies are 2% "x4V4"x9". You will find that the new Altec
250A Console leads to better control, more economical operation.
Frequency Response (± 1 db 20-20.000 cyclesj Miniature plug-in amplifiers and power supplies
Very low distortion
Very low noise level
As many as 12 balanced line i
mix 7 simultaneously)
4 line inputs
4 utility inputs
; 4 simultaneously)
Color coded controls according to function
Two output channels with illuminated VU meters
Complete patching panel
Only two amplifier types, three tube types
Built-in tube checking facilities
Compact ■ 36" x 31" x 55" including desk)
console
The 230B is the
ideal console for small
station or individual studio
operation. It has eight low level
microphone or turntable inputs controlled
by four mixing controls and four line inputs controlled by two mixers.
Its low height (9%") provides maximum studio visibility. The con-
trols are color coded and all parts are readily accessible. No other
console in its price range offers as much as the Altec 230B.
9356 Santa Monica Blvd., Beverly Hills, Calif.
161 Sixth Avenue, New York 13, New York
BROADCASTING • Tele
casting
May 5, 1952 • Page 61
ONTARIO OUTLETS
Fight Copyright Issue
TEN Canadian small-market sta-
tions have filed in Ontario Supreme
Court to stop collection of copy-
right fees by the Composers,
Authors, Publishers Assn. of
Canada (CAPAC). Ontario stations
took the action following a two-
day meeting of the Canadian Assn.
of Broadcasters' Toronto Board of
Directors.
CAPAC sought to collect copy-
right fees on a percentage basis
under a new revenue ruling set by
the Canadian Copyright Appeal
Board at Ottawa. The association
was empowered by the board to in-
spect station books and determine
a gross revenue figure on which to
base fees for a fiscal year [B»T,
April 21].
The 10 stations cite their in-
ability to predetermine what their
gross revenue will be for the year
on Jan. 1 of that year as provided
in the revenue ruling by the board.
They also maintain CAPAC
should not collect on percentage
of a station's gross revenue, since
that revenue is derived only in part
from use of CAPAC music. The
stations already have stopped
playing CAPAC music and plan to
use only BMI Canada Ltd. and
public domain music.
Virtually all Canadian stations
are supporting the CAB board
stand on the copyright tangle. Sta-
tions filing in court action are:
CHML and CKOC Hamilton, CKBB
Barrie, CJBQ Belleville, CKLB
Oshawa, CJOY Guelph, CKFI Fort
Frances, CFOS Owen Sound, CKTB
St. Catherines and CFOR Orilla.
WRITERS' STRIKE
Would Hit Network Shows
SUCH sponsors as Piel's Beer,
Shell Oil, Bayer Aspirin, Metro-
politan Life Insurance and Sanka
Coffee will be affected when Radio
Writers Guild calls' a strike of its
news and continuity writers, it was
indicated last week when the guild
announced that more than 100 in-
dividual shows would be hit by a
walkout of continuity writers.
Services of news writers and
editors would be withdrawn from
an additional total of 27 broadcast
hours per week, with another 14
hours of sustaining news shows
also to be affected. RWG figures
exclude both radio and TV shows
authored by freelance writers, who
are expected to join the strike pro-
posed against NBC, CBS and ABC.
Union spokesmen also announced
the dropping of the guild request
for national negotiations, a major
issue in its pay dispute for news
and continuity authors.
NET earnings of $1,515,506, equal to
79 cents per share, by Admiral Corp.,
were announced last week by Ross D.
Siragusa, president, on first quarter
sales of $43,970,356 compared to $2,-
403,344, or $1.25 per share for same
period in 1951.
KMTV-KMA
Present Top
Coverage of
Flood Crisis!
Here's the greatest story of dis-
aster coverage ever to come out of
the Midwest. KMTV-Omaha and
KMA-Shenandoah, Iowa, operat-
ing separately, presented to their
audiences, outstanding TV and Ra-
dio coverage of the Missouri River
Flood.
KMTV, Omaha, with 3 on-the-
spot remote CBS-TV telecasts from
danger areas, kept viewers up to
date on flood happenings. Four mo-
tion picture cameras were working
round the clock to record the epic-
making struggle against the "Mad
Missouri." Three daily news tele-
casts plus many "special events"
programs, gave KMTV top flood
coverage in the metropolitan Om-
aha area.
KMA, Shenandoah, Iowa, per-
formed extra-heavy duties during
the flood emergency. KMA's staff
reported conditions in hundreds of
square miles of non-metropolitan
areas which were not served by local
radio stations or daily newspapers.
KMA's news and special events men
maintained a 24-hour emergency
broadcast and warning system for
residents of the flood-stricken area.
Once again, the people in these areas who rely on KMTV and
KMA for the Best in news and entertainment, received the most
complete emergency coverage possible.
KltlTV
OMAHA 2, NEBRASKA
CHANNEL 3
Represented by KATZ AGENCY
KMA
SHENANDOAH, IOWA
Represented by
KTRH COVERS 'EXERCISE HORN'
Uses Full-Time Staff in Field for Daily Reports
MAY BROADCASTING COMPANY
COMMENDATIONS have gone
to KTRH Houston from the Army
for its full-time and competent
coverage of "Exercise Longhorn,"
huge joint Army-Air Force ma-
neuvers held from March 18-April
11.
The gigantic military exercise
was also an all-out "Operation
Broadcasting" for the independent
Texas station which devoted 7%
hours of air time and some 1,000
man-hours to broadcast daily
coverage of the Texas-staged event.
Other independent Texas stations
covering the exercise included
KTEM Temple and WACO Waco,
the latter originating for Liberty
Broadcasting System.
KTRH maintained a full-time
crew to cover the exercise involving
110,000 men, set up to simulate an
invasion by an aggressor nation
from Corpus Christi after it pre-
sumably had invaded and taken
South America and Cuba and had
driven a wedge from Corpus Christi
through Texas to the town of
Lampasas.
Covering all phases of the ma-
neuvers with Port Hood as its base
of operations, the KTRH special
events crew of six men included
Tom Jacobs, program director;
Corwin Riddell, news director;
Jim Ross of the news and special
events staff; Jack Drake of the
news staff; Julius Smith, assistant
chief engineer, and Jim Byrd, en-
gineer. Daily roundups were broad-
cast over remote wire.
Pre-Exercise Pickup
Stressing interpretation and
documentation, KTRH presented
its first broadcast March 19 after
conferences with military personnel
in San Antonio. The broadcast in-
cluded explanations of the military
situation by Lt. Gen. William Hoge,
Fourth Army commander and di-
rector of Exercise Longhorn, and
Maj. Gen. Edward J. Timberlake
of the Ninth Air Force.
Mr. Drake broadcast on-the-
scene interviews from the first
plane carrying men into the battle
area and flew in with the 31st
Dixie Division's 8,000-man air lift,
interviewing the paratroopers.
Mr. Smith, who doubled as news-
man and engineer, and Mr. Drake
broadcast to listeners the actual
sound of battle after they ventured
into no man's land to record the
action. KTRH also secured an ex-
clusive interview with Army Secre-
tary Frank Pace Jr.
KTRH also gave Texans a
documentary broadcast of the oc-
cupation of Lampasas, including
the speech of aggressor Gen.
Charles D. W. Canham, com-
mander of the 82nd Airborne Divi-
sion, who posed as "Gen. Gustav
Muller" of the Aggressor Army.
Lt. Bob Mackall, former WFMJ
Youngstown, Ohio, program direc-
tor, now radio-television-newsreel
officer for the public information
office of the Fourth Army in San
Col. Alvin E. Hebert (I) of Ma-
neuver Direction Headquarters and
KTRH engineer Byrd record cri-
tique of the exercise.
Gen. Hoge evaluates Exercise
Longhorn's success at critique.
* * *
Antonio, cited KTRH's coverage
of the exercise. The station worked
in co-operation with Lt. Mackall
and Lt. Col. John J. Kelly, public
information officer for Maneuver
Direction Headquarters.
KTRH broadcast the final cri-
tique April 11 with talks by top
Army and Air Force officers to the
500 unit leaders of the operation.
Mr. Smith drove more than 700
miles in five days getting inter-
views on recorders and transport-
ing them back as far as 100 miles
to Fort Hood for broadcast. In-
the-field broadcasts were made by
portable tape recorders, then edited
into documentary style. Several
special bulletins were presented by
direct tape feeds. Other special
equipment included gasoline-driven
motor generators and equipment
for converting 24-volt direct cur-
rent.
BAB Clinic Postponed
THE SALES clinic scheduled by
BAB for New York last Monday
was postponed because of the ill-
ness of Vice President Kevin B.
Sweeney, one of the leaders in the
clinic series. Next clinic is set for
today (Monday) in St. Louis.
Others this week: Wednesday,
Kansas City and Friday, Des
Moines. The series extends through
Sept. 19. New date for the New
York clinic has not been designated.
Page 62 • May 5, 1952
BROADCASTING • Telecasting
MAY 5, 1952
TIN
Problems?
Are you
IN or going into TELEVISION?
With many years experience in all phases of television broadcasting, we of-
fer an exclusive consulting service in selective markets to fit the needs of broad-
casters, present or prospective, who require help in preparing and evaluating: —
1. Application Data
2. Gash Requirement Estimates
3. Appraisal of Competition
4. Production Facility Planning
5. Studio and Space Layouts
6. Organization and Personnel
Requirements
7. Integration of TV with Existing
Operations
8. Operating Policies-Practices
9. Programming Policies, Formats and
Schedules
10. Expense Budgets
11. Revenue Estimates
12. Coverage Data
13. Market Appraisals
14. Network Affiliation Potentials
15. Rate Cards
A N D if you have financing problems, we will be glad to discuss your require-
ments with you — confidentially, of course.
We are neither lawyers nor radiation engineers, but we will work with the
representatives you may now have or may select, in these fields, in the prepa-
ration of material for your application and supporting evidence, we will collab-
orate directly with you and your staff on every other aspect of a complete
station construction, fiscal, organizational and operating plan.
We stay with you until you are "on the air" and as long afterwards as you
have need for our services.
Send for a brochure describing our service in more detail.
Inquiries which will be treated confidentially and acknowledged promptly may be addressed to:
Noran E. Kersta Company
143 Meadow Street
Garden City, N. Y.
Phone— Garden City-3-1075
Frank E. Mullen § Associates
121 South Beverly Drive
Beverly Hills, California
Phone — Crestview-l-7i9l
It's great to be five months old
\f and the first dog actually raised
and trained under TV cameras. My
master is Rollie Johnson, Sports Di-
rector of WTCN in Minneapolis, St.
Paul. He figures more people will un-
derstand and own dogs if they see how
much fun we have.
([life This Rollie is a swell master!
Even when his evenings include
a TV program, a speech, telecasting a
sports event, or his Big Brother meet-
ing ... he always winds up with time
to play with me.
-j-^- /^Rollie is starting his TV
<anSP-^ fishing contest on WTCN
soon. Last year the entries, from a one
pound sunnie to a fifty pound sturgeon,
totaled four tons of fish! Lots of tackle
and equipment got sold, too! Rollie
travels around a lot, takes lots of
movies of folks at their favorite sport,
and shows 'em on our programs. Seems
like fellows get a kick out of seeing
themselves on TV.
Guess I'm just one more in the
Rollie Johnson fan club; I know
what folks up here mean when they say
people like Rollie are old friends in-
stead of announcers. By the way, some
spots on some of his sports shows are
open for sponsorship. Rollie and I
would like to have you "aboard" if we
can help you to sell your product.
CBS • ABC • DUMONT (Affiliate)
Nationally represented by FREE & PETERS
Page 64 • May 5, 1952
ROADCASTING • Telecasting
VHF PROPAGATION *» wes *»- w
By EARL ABRAMS
DOES new information on VHF
propagation, showing that consist-
ent long-distance reception in those
bands is possible, pose a threat to
TV?
That possibility, fanned by news-
paper stories last week, had TV
engineers searching National Bu-
reau of Standards Report No. 1172
for guidance. It is entitled "A New
Kind of Radio Propagation at Very
High Frequencies Observable Over
Long Distances."
That report told how a VHF
signal transmitted by Collins Radio
Co. at Cedar Rapids, la., was re-
ceived consistently via skywave re-
flection at NBS's Sterling, Va.,
receiving station, 800 miles away.
Up to now, the theory was that
VHF signals are not reflected from
the ionosphere.
Consensus of TV engineers is
that the facts are significant, and
hold out a promise for communica-
tion and possibly other special pur-
poses, but are not a threat to TV.
That attitude was summed up by
an FCC official in this manner:
• The Commission knew about these
tests before it set up its TV allocation
table in its final report [B.T, April 14].
• The received signals in this ex-
periment are of such low intensity that
they do not seem significant as a TV
interference factor.
• The transmitting and receiving
antennas are highly directional and the
receiver is highly sensitive, much more
so than is common for commercial TV
stations.
Inter-Continental TV
Possibility that the results hold
out hope for inter-continental TV
was minimized by most observers,
at least for the immediate future.
Developments of this sort are a
matter of decades, one authority
commented. He likened this devel-
opment to that of the atom bomb
experience. How to obtain fission
was generally known in scientific
circles years before it was actually
accomplished. But it was not until
the U. S. decided it was necessary,
that the money and energies were
thrown into actual accomplishment.
Immense powers necessary to re-
lay a 6 mc video picture are "fan-
tastic," according to some con-
sulting engineers. There may be
other and less expensive ways of
accomplishing the same result, they
pointed out.
Only manner in which the new
findings may have an impact on
TV is if a military or other govern-
ment agency requires the use of
these frequencies for special pur-
poses. That would mean an allo-
cation hearing — unless the world
situation degenerated to all-out
war — and TV broadcasters would
have opportunity to protect them-
selves. Bands involved encompass
Channels 2-6.
If the military or other govern-
ment agencies decided that the band
would be useful for defense or dip-
lomatic purposes, then the position
of the low-VHF band TV operators
would be serious, it is believed by
some. These observers recall the
Commission's 1945 allocations re-
port which spoke of the insufficient
spectrum space available for TV
in the below-300 mc region "to
make possible a truly nationwide
and competitive television system."
They emphasize the FCC's next
sentence: "Such a system, if it is
to be developed, must find its lodg-
ing higher up in the spectrum
where more space exists."
Former FCC Chairman Wayne
Coy in several speeches during his
tenure urged the move of all VHF
to the UHF frequencies. Fact that
the Commission never seriously con-
templated such a move was ex-
FIRST requests for changes in the
table of assignment in the FCC's
Sixth Report and Order on TV
[B«T, April 14] were filed with the
Commission last week.
Asking for changes in specific
city-by-city instances, the follow-
ing petitioned for changes: WMCT
(TV) Memphis, Tenn.; WISC-AM-
FM, Madison, Wis.; KTEM-AM-
FM Temple, Tex.; KXEL-AM-FM
Waterloo, Iowa.
The Commission erred when it
ordered WMCT to change from
Channel 4 to Channel 5, the Mem-
phis station averred. Error is due
to the fact, its petition stated,
that the distance from its trans-
mitter to Nashville, Tenn. (also
assigned Channel 5) is 187.5 miles
— two and a half miles less than
the 190 mile co-channel minimum
established for Zone II stations.
In order to meet the established
minimums, WMCT asked that its
show cause order be amended to re-
plained by one FCC staff executive
after the final TV allocations report
was issued last month [B»T, April
14] on the ground that there would
not be sufficient room in the 470-890
mc band for a "truly nationwide
and competitive television system."
Tests began Jan. 23, 1951 on 49.8
mc, according to the NBS report.
Continuous wave emissions were
used. Identical high gain 41.2-ft.
high horizontal rhombic antennas
with 500-ft. legs were used at both
the transmitting and the receiving
positions. Power of 23 kw was put
into the antenna. Receiver band-
width was 3 kc.
Signal Intensity Charts
Included in the report are charts
showing signal intensity received
in April 1951 and June 1951. They
varied from a high of 25 db above
one microvolt at about noon to a
low of 4 db above one microvolt at
about 11 p.m.
Signal was consistently received,
irrespective of season, time of
day or geomagnetic disturbances.
Strength of the signal was actually
enhanced during sun spot condi-
tions (which normally cause fading
on usual high frequency 3 to 30 mc
quire it to change to Channel 3,
which was assigned to Memphis in
the final report.
Assignments of Channel 5 to
Nashville and Channel 3 to Mem-
phis were not in the proposed Third
.Report last year, the Scripps-
Howard station (Memphis Commer-
cial-Appeal) pointed out. There-
fore it had not objected to the
requirement that it change from
Channel 4 to 5 when comments
were invited last fall.
WISC Comments
WISC in comments last fall on
the Third Report proposals had
proposed that VHF Channel 3 be
reserved for educational use and
the remaining three UHF channels
be made commercial — so that all
commercial TV stations in the Wis-
consin capital be competitive. The
Commission had proposed to re-
serve a UHF channel for educa-
tional use, permitting commercial
circuits) and during passage of
meteois. The latter phenomenon
was accompanied by loud hetero-
dyne whistles.
"Scattering" effect from the E
layer of the ionosphere was ad-
vanced as an explanation of the
phenomenon, with the possibility
that the D layer played a part in
reflecting the signals.
Future experimentation for fre-
quency and distance dependence is
planned, as is a more detailed study
of the received signal. During a
short period a receiving test was
made with a station in Bermuda,
2,000 miles from Cedar Rapids, but
reception was erratic and not as-
sociated with sporadic E ionization,
NBS stated.
Last February NBS reported a
new theory of VHF propagation
which held that the bending of sig-
nals of this band over the horizon —
heretofore considered in the nature
of a "freak" condition — might be
considered normal and not an ex-
ception to the "line-of-sight" theory
of VHF propagation [B«T, Feb.
4]. Tests had shown, NBS re-
ported, that such conditions were
too frequent and regular to be con-
(Continued on page 96)
operation of the sole VHF channel
and two of the three UHF chan-
nels.
Doubt that the Commission
judged the Madison situation cor-
rectly was expressed by WISC. It
called attention to the fact that it
had filed two comments and re-
ferred to the discussion in the Sixth
Report as probably using the wrong
comment.
Reservation of VHF Channel 3
instead of a UHF channel would
comply with the Commission prin-
ciple regarding educational reser-
vations, WISC averred. It pointed
out that Madison is an educational
center and the Commission said in
its final report that wherever it
could, it assigned a VHF frequency
in those communities for educa-
tional use. The Wisconsin station
also pointed out that in 16 educa-
tional centers, the Commission as-
signed the sole VHF wavelength
(Continued on page 97)
ALLOCATIONS CHANGES ^
BROADCASTING • Telecasting
May 5, 1952 • Page 65
CBS-TV CLINIC Post-Freeze Outlook Explored
PROBLEMS and procedures - of
television station operation, start-
ing with the application to FCC
for authority to construct, were
appraised for some 250 executives
from CBS-TV and CBS Radio affil-
iates at a two-day "post-freeze"
clinic conducted by CBS-TV in New
York last Thursday and Friday.
J. L. Van Volkenburg, president
of CBS Television, who called the
clinic an aid to both prospective
and present TV broadcasters, told
the assembly at the opening session
Thursday that FCC's lifting of the
freeze means that "television can
begin to stretch its muscles and
reveal its huge strength."
Reviewing TV's growth since the
first CBS Television clinic in March
1948, he pointed out that CBS-TV
then provided 78 minutes of net-
work programming daily, of which
32 minutes were sponsored, whereas
today the network is programmed
for about nine hours daily, with
6% hours of that total sponsored.
"Even with this phenomenal in-
crease in the size and significance
of television," he added, "we know
it's still only the beginning."
"We meet today at the very
threshold of the explosive expan-
sion of a great social, cultural and
economic force," Mr. Van Volken-
burg declared.
Fred M. Thrower, vice president
in charge of network sales, cited
some 50 national advertisers not
yet in TV but who he predicted
will move more and more into this
field.
He pointed out that CBS-TV's
business in January and February
television applications
Digest of Those Filed With the FCC April 25 through May 7
( f Indicates pre-thaw application re-filed.)
Boxscore VHF UHF Total
Applications filed since April 14 ..... . 13 7 20
Listed by States
f COLORADO SPRINGS, Col.— TV
Colorado Inc., Ch. 11 (198-204 mc),
ERP 200 kw visual; antenna height
above average terrain 1,816 ft., above
ground 187 ft. Estimated construc-
tion cost $304,071, first year operating-
cost $213,000, revenue $192,400. Studio
location Exchange National Bank
Bldg. Transmitter location "The
Horns," 1.3 mi. N. Cheyenne Mtn.,
38° 45' 42" N. Lat., 104° 51' 51" W.
Long. Studio equipment DuMont,
transmitter DuMont, antenna RCA.
Legal counsel Pierson & Ball, Wash-
ington. Consulting engineer E. C.
Page, Washington. Applicant firm in-
cludes licensees of KVOR Colorado
Springs, Col., and KGHF Pueblo, Col.,
two stations each independently
owned, each with 50% interest in TV
Colorado Inc. Representatives of the
two stations would manage station.
Principals include: James D. Russell,
president and general manager of
KVOR, Gifford Phillips, president of
of KGHF, Robert Ellis, general man-
ager of KGHF, Betty Z. Russell, of
Colorado Springs, H. C. Harmon, Col-
orado Springs businessman, and Har-
ry C. Schnibbe, Denver businessman.
tJACKSON, Miss. — Mississippi Pub-
lishers Corp. (Jackson Daily News),
UHF Ch. 25 (536-542 mc), ERP 197
kw visual; antenna height above av-
erage terrain 522 ft., above ground
522 ft. Estimated construction cost
$404,030, first year operating cost
$175,000, revenue $125,000. Studio
location to be determined. Transmit-
ter location Pascagoula and S. West
Streets, Jackson, 32° 17' 48". N. Lat.,
70° 11' 59" W. Long. Studio equip-
ment GE, transmitter GE, antenna
GE. Legal counsel Wheeler & Wheel-
er, Washington. Consulting engineer
Raymond M. Wilmotte, Washington.
Principals include: Second Vice Pres-
ident Major Frederick Sullens (11%),
editor of Jackson Daily News, and
Treasurer Walter G. Johnson (25%),
business manager of Jackson Daily
News.
t WILKES-BARRE, Pa. — Wyoming
Valley Bcstg. Co., UHF Ch. 34 (590-
596 mc), ERP 250 kw visual; 'antenna
height above average terrain 1,004
ft., above ground 243 ft. Estimated
construction cost $397,500, first year
operating cost $225,000, revenue $250,-
000. Studio location 88 N. Franklin
St. Transmitter location Penobscot
Knob, 41° 10' 58" N. Lat., 75° 52' 25"
W. Long. Studio equipment GE, trans-
mitter GE, antenna GE. Legal coun-
sel Miller & Schroeder, Washington.
Consulting engineer John Creutz,
Washington. Applicant is licensee of
WILK-AM-FM Wilkes-Barre. Prin-
cipals include: President Dr. Isaiah
C. Morgan, M.D. (12%%), and Secre-
tary Roy E. Morgan (12%%), general
manager of WILK-AM-FM.
ABILENE, Tex. — Citizens Bcstg.
Co., Ch. 9 (186-192 mc), ERP 2.8 kw
visual; antenna height above average
terrain 207 ft., above ground 282 ft.
Estimated construction cost $168,-
623.50, first year operating cost $140,-
000, revenue $170,000. Studio-Trans-
mitter location 25th and Butternut,
Abilene, 32° 25' 11" N. Lat., 99° 44' 12"
W. Long. Studio equipment DuMont,
transmitter DuMont, antenna RCA.
Legal counsel Krieger & Jorgensen,
Washington. Consulting engineer
George P. Adair, Washington. Appli-
cant is licensee of KWKC Abilene.
Principals include: President W. P.
Wright (25%), whose interests, in ad-
dition to KWKC, include 10% of
KRIG Odessa, Tex., automobile dis-
tributing companies, ranches, real es-
tate, and petroleum distributor; Vice
President O. D. Dillingham (25%),
whose interests, in addition to KWKC,
include a dairy, various investment
companies, banks and other busi-
nesses, and A. C. Etter (25%), whose
sole interest is KWKC, where he is
general manager.
was 95% ahead of that for the
same period in 1951, and said CBS-
TV leads all networks in total num-
ber of sponsored quarter-hours, in-
cluding all new business on the
books but excluding political con-
vention and election coverage.
These sponsored quarter-hours on
CBS-TV now number 164, as
against 259 sponsored on all three
other networks, Mr. Thrower as-
serted.
He cited TV's dropping cost-per-
thousand — from $3.49 three years
ago to $1.79 now— and increased
sales results as "simple economic
factors" which, he said, have led
98% of the nation's leading food
and drug firms to increase their
TV budgets during the past two
years.
Turning to commercial program-
ming, Hubbell Robinson Jr., vice
president in charge of network pro-
grams, told the clinic that a net-
work must create "a balanced line
of merchandise" to fit the varying
budgets of advertisers.
"You have a right to expect from
CBS Television," he said, "pro-
grams that meet these three re-
quirements: Shows the audience
will like so well they will make
them into hits; shows that sell
goods; shows with great staying
power."
He expressed the view that there
always will be a place for "a limit-
ed number of big spectacular
NEW APPLICANTS
Four Submitted
ONLY one new TV application was
filed last week, but three were re-
submitted under the new TV allo-
cations rules.
New application was from
KWKC Abilene, Tex., seeking Chan-
nel 9, proposing 2.8 kw power, with
207 ft. antenna height above aver-
age terrain. Station proposes to
spend $168,623.50 for construction.
Re-submitting applications were
Jackson (Miss.) Daily News, which
seeks UHF Channel 25, with 197
kw, 522 ft. antenna height above
average terrain. It proposes to
spend $404,030 in construction.
WILK-AM-FM Wilkes-Barre, Pa.,
is asking for UHF Channel 34,
with 250 kw, 1,004 ft. antenna
height and plans to spend $397,500
in building. Combination of the li-
censees of KVOR Colorado Springs
and KGHF Pueblo is asking for
Channel 11, with 200 kw, 1,816 ft.
antenna height. Construction costs
are estimated at $304,071. Each
licensee owns 50% of the new com-
pany.
Among others announcing their
TV station plans were WJR Detroit
(see separate story this page),
WMGM New York (see separate
story on page 68) and WTRF-AM-
FM Bellaire, Ohio, which an-
nounced that it would re-file for
Wheeling, W. Va., Channel 7, with
316 kw, and plans to spend $700,-
000 in construction.
shows," but that "the big market
lies in creating a product that gives
a profitable, rewarding value for
the medium-priced advertiser."
Sig Mickelson, director of news
and public affairs for CBS-TV,
urged that both stations and net-
works schedule strong programs in
the public interest, asserting that
TV has unprecedented value as a
means for public improvement.
Further, he said, there is no need
to "be frightened by the words com-
mercial and commercialism." He
cited news shows as traditional
money-makers in radio which can
also be money-makers in television,
paying dividends not only in reve-
nue but in public relations, com-
munity service, and community
prestige.
Special events, education, reli-
gion, government and politics were
among other fields in which he said
TV can make significant contribu-
tions in local, regional and national
service.
Charles Luckman, of the firm of
Luckman & Pereira, architects of
CBS Television City in Hollywood,
outlined differences between the
needs of motion picture studios and
those for TV use. He said a study
(Continued on page 97)
GOODWILL PLANS
Seeks 4-Station Network
PLANS to build four TV stations,
linked together as a regional net-
work, were revealed last week by
WJR Detroit.
John F. Patt, president of The
Goodwill Stations Inc. (WJR,
WGAR Cleveland and KMPC Los
Angeles), said the decision to build
the stations followed extensive
study of the FCC's Sixth Report &
Order [B*T, April 14].
Mr. Patt said WJR will apply
for UHF Channel 50, for Detroit;
Channel 11 in Toledo, Ohio; Chan-
nel 12 in Flint, Mich., and Channel
5 in Bay City, Mich.
All four proposed stations will
be in cities now covered by WJR
radio.
Programs for the regional net-
work will originate from all four
stations. If plans are approved,
educational, farm, special event and
entertainment programs of area in-
terest will be telecast over the net-
work.
Cost of the four stations was
estimated at $2,200,000. Earmarked
is $1,000,000 for Detroit, $600,000
for Toledo, and $300,000 each for
Flint and Bay City.
Tentative location of the WJR-
TV transmitter and tower is the
Fisher Building with studios in the
same building or in the New Center
area.
WGAR Cleveland, WJR sister-
station, is applying for UHF Chan-
nel 65 for its city.
Since present FCC rules prohibit
one entity from owning more than
five TV outlets, it appears that
The Goodwill Stations Inc. does not
plan to seek a TV outlet for its
KMPC in Los Angeles.
Page 66 • May 5, 1952
BROADCASTING • Telecasting
UHF DEFENSE
Made in Jones Ohio Speech
IN A ringing defense of UHF cov-
erage potentials, Comr. Robert F.
Jones last Thursday attacked what
he called "absurdities" in FCC's
"firm, fixed and final" TV alloca-
tions plan. He charged that the
Commission has "tried to legislate
instead of regulate" the industry.
"The purpose of the allocation
plan being adopted by the Com-
mission is to create a nationwide,
competitive television system, but
'the effect ... is to deny local tele-
vision to cities not included in the
(allocations) table," he asserted.
Comr. Jones, dissenter in toto to
FCC's final TV "freeze" lift report,
addressed the Ohio Assn. of Ra-
dio-TV Broadcasters Management
Clinic, meeting at Columbus, Ohio,
May 1-2. His speech bristled with
criticisms of the Commission's
findings, some of which were con-
tained in his original dissent [B*T,
April 14; Sixth Report supple-
ment].
Harking back to 1945, when a
previous Commission handed down
VHF assignments to 158 metro-
politan centei-s, Comr. Jones de-
clared :
"Little or no thought was given
to efficient use of the channels.
Today the Commission tries to
justify all of those assignments,
which are occupied by licensees, on
the erroneous ground that VHF
channels have a greater potential
to cover wide areas than UHF
channels."
'Faults' Listed
Today, the majority claims that
VHF now covers rural areas bet-
ter from VHF stations in the
largest cities are "fallacious reason-
ing from an engineering stand-
point" because either VHF or UHF
"can be made to cover wider areas
than the other," the FCC Commis-
sioner asserted. He said the Com-
mission has attempted to "make the
arbitrarily wide minimum mileage
separations (of 1945) the bone and
sinew of the 1952 firm, fixed and
final allocation plan."
Among the "absurdities" and
"faults" stemming from "this
chain of events," Comr. Jones con-
tinued, are these :
© "Inefficient use of the spec-
trum," with shrinking of the pres-
ent 12 VHF channels to the equiv-
alent of four in the northeastern
part of the country (New York,
etc.).
# Assumption that "every city
and hamlet in the U. S. will use
maximum powers and antenna
heights."
# The plan "excludes all local
television service from every city
. . . except the favored 1,274" and
provides 889 cities "with just one
local channel" despite the competi-
tion factor.
# Introduction of UHF is prej-
udiced "with no circulation of re-
ceiving sets versus the VHF with
a circulation of 17 million VHF-
only receiving sets — a prejudice
"not confined to the intermixture
cities."
@ Plan "throws the heaviest
financial burden upon those least
able to pay" (UHF operators).
% UHF service is provided by
and large for small cities, thus
wasting "the natural potential of
UHF over man-made noise in the
biggest cities."
Scores Attitudes
Scoring the "UHF is wonderful
— you take it" attitude of one VHF
multiple staticn-owner, Comr. Jones
complained that Commission Rules
& Standards require 2,000-ft. an-
tenna heights at 1,000 kw on UHF
"to compete with relative coverage
of VHF channels operating at 500
feet at maximum power on the
basis of minimum co-channel sepa-
rations."
UHF does not cover the same
areas and relative number of loca-
tions as VHF unless 2,000-ft. an-
tenna heights are used against 500-
ft. antenna heights for VHF when
separations are based on minimum
spacings, Comr. Jones observed. He
also cited lack of information on
tube and power costs per hour for
comparative size UHF-VHF trans-
mitters— that a 10 kw UHF trans-
AMATEUR radio operators' use
of 21 mc band [B«T, April 28],
officially authorized by the FCC
last week, could affect 80-90 % of
the 17,000,000 TV sets in use to-
day.
That is the estimated number of
TV sets in operation which have
21 mc intermediate frequency cir-
cuits— liable to interference from
nearby ham operators.
Use of 21-21.45 mc band by ama-
teurs began May 1. Authorized is
continuous wave radio-telegraphy.
Radio telephone use, which would
make the interference worse, was
proposed by the FCC, with com-
ments required by August 1.
According to a Broadcasting •
Telecasting check with RTMA
and manufacturers, Admiral and
Motorola are still using 21 mc IF.
Admiral said it planned ' to go to
the RTMA-recommended 45.25 mc
IF "as soon as we feel an urgent
need to do so." Motorola said it
planned to change to the higher IF
standard "before the end of the
year."
Emerson changed its IF from 21
mc to 45.25 mc only 30 days ago.
Philco switched about three
months ago.
RCA changed in the fall of 1951.
Other major manufacturers, like
General Electric, Zenith, DuMont
and Crosley, switched shortly after
the RTMA recommended the new
mitter costs $4.90 and a 50 kw
VHF $4.70 per hqur.
Turning to coverage potentials,
Comr. Jones cited the Commission's
Third Notice of 1950-51 and
charged that technical efficiency
charts "were not distributed to the
Commission until one year after the
Third Notice was made public and
until the die had been cast for this
decision." He traced steps leading
to FCC's assignment policy:
Hard and fast mileage separations
based upon a New York sized maxi-
mum power and antenna height for
the smallest cities in the country give
us meaningless circles on the maps of
the United States. They have as little
relationship to efficiency as tossing
poker chips upon the maps and draw-
ing circles around them. These circles
have no relationship to service areas.
They have no relationship to the na-
tural trading areas or the areas of
cultural influence of the cities included
in the plan. They are related to noth-
ing remotely connected with any rea-
soning concocted a year later to defend
the plan from an engineering or legal
standpoint.
The only relationship these circles
have to anything in the plan is:
(1) The Commission wants to give
VHF to large cities; (2) it will give
VHF to smaller cities if there isn't a
bigger city within artillery range; (3)
the distance between centers of two
closest circles, at least one of which
does not represent an existing trans-
mitter site, because a minimum separa-
tion for the national plan: (4) existing
licensees have a property right in the
channels occupied by them and will
not be disturbed unless separations be-
tween them can be made larger; (5)
the circles will not be moved even if
two circles can be used in two smaller
IF band in the middle of 1949.
Amateur radio use of 21 mc has
been on the FCC "books" since
1945, when allocations below 30
mc were made. In 1947, at the
Atlantic City International Tele-
communications Conference, that
assignment was made world-wide.
Early TV sets used 10-14 mc IFs.
TV set manufacturers standard-
ized on 21.1-21.8 mc for IF use
after World War II. That band
was chosen because it was in an
area little used in the spectrum
at that time, it is understood, and
also gave good amplification, and
avoided beat interference and
image response among other fac-
tors.
One major TV manufacturing
executive declared that use of 21
mc band by amateurs was "poten-
tially serious" for TV reception.
However, it is not likely that the
100,000 "hams" will all rip up Ty
pictures on the 13 to 15 million
TV sets liable to that interference.
First, the amateur would have to
be a close neighbor of a TV set
owner. Next he would have to be
"working" the 21 mc band. And,
thirdly, the TV set could be so
well-shielded and constructed that
the interference would be negli-
gible, if at all.
Although the 21 mc frequency
is used for the sound IF, it is
'Lucy' Viewers
FOR the first time in the his-
tory of television, a regularly
scheduled program — / Love
Lucy — is said to have been
seen in ten million American
homes. American Research
Bureau reports for April
point up that the April 7
show reached 10,600,000
homes. / Love Lucy, pre-
sented over CBS-TV Monday,
9-9:30 p.m., stars the hus-
band-and-wife team of Lu-
cille Ball and Desi Arnaz.
cities in place of one in a larger city.
These meaningless circles centered
at the largest cities is the assignment
policy of the Commission. This as-
signment policy is incorporated into
the general Rules and Regulations of
the Commission supported by any kind
of an' excuse conceived as an after-
thought. In other words, first we had
the meaningless circles; then the Com-
mission writes standards to fit the
circles.
Comr. Jones told existing licen-
sees that the Commission "staked
your claim, assessed the crude ore
and delivered a document [the
Sixth Report] giving you squat-
ters' rights whether you work
the mine efficiently or rock along
with the old machinery. The FCC
land office made you masters of all
you survey when they assumed . . .
that you had a property right in
your channel." He described ad-
vantages this way:
(1) "You can squat on your chan-
(Continued on page 78)
linked with the svnch pulse of the
video picture. Therefore any dis-
turbance could tear the picture,
change its brilliance, or show up as
bar lines across the face of the
tube.
Elimination of this interference
is considered a simple matter — for
-skilled servicemen. A wave-trap,
filter or even reorientation of the
receiving antenna is considered
sufficient to overcome the inter-
ference.
The FCC considers itself ab-
solved of any responsibility for the
possible disturbance since it feels
that the manufacturers have been
on notice for more than five years.
At the same time, the Commission
insists that it has no jurisdiction
over radio-TV manufacturers.
It is however backing an Ameri-
can Radio Relay League campaign
to tackle TV interference (TVI)
through local committees of ama-
teurs, servicemen, set distributors
and set owners [B9T, Nov. 19,
1951]. Its field engineers have been
told to cooperate in this endeavor. :
The Commission itself has urged
manufacturers to improve the de-
sign of their TV sets to overcome
their liability to interference. The
Commission became active follow-
ing a report on how an interference
situation in Dallas was cleaned up
through the cooperation of that
city's hams and RCA.
HAMS ON 21 MC Reception Effects Seen
BROADCASTING • Telecasting
May 5, 1952 • ^ ige 67
jj^U_ TOWER MEET c°mm,"ee c°nvenes M°y 6
MEETING of a joint committee of
broadcasting and aviation interests
to discuss heights and sites of tall
TV towers [B*T, April 28] has
been scheduled for May 6, 9:30
a.m., in Room 2622 Temporary
Bldg. T in Washington.
Basis for the meeting of what is
known as the "ad hoc" committee,
which also includes representatives
of the FCC and CAA, is the FCC's
memorandum of two weeks ago
which proposes that towers more
than 500 ft. high and located out-
side civil airways should not be
considered hazards to air naviga-
tion if they are below a plane with
a slope of 50:1. Details of this pro-
posal were illustrated on a chart
which was distributed at the meet-
ing two weeks ago.
Joint working committee is co-
chairmanned by John R. Evans,
FCC, and D. D. Thomas, CAA. It
includes the following broadcast
representatives:
Thad Brown and Neal McNaugh-
ten, NARTB; Arthur Scharfeld
and Fred Albertson, Federal Com-
munications Bar Assn.; Robert E.
L. Kennedy, Assn. of Federal Com-
munications Consulting Engineers.
Representing aviation interests
are the following:
A. J. Quinn, CAB; Col. J. J. Mc-
Cabe, Air Force; Capt. R. G.
Armstrong, Navy; Richard G. Din-
ning, Air Transport Assn.; Larry
Cates, Air Line Pilots Assn.; Max
Karant, Aircraft Owners & Pilots
Assn.; A. B. McMullen, National
Assn. of State Aviation Officials.
Full text of the FCC memoran-
dum, which will be used as the
basis for the May 6 meeting, is as
follows :
PURPOSE
Determination of a method of
achieving uniform treatment by the
9 Regional Airspace Subcommittees of
applications for radio and television
antenna towers over 500 ft. in height
located off presently existing airways.
DISCUSSION
The Sixth Report and Order of the
Federal Communications Commission
encourages high antennas to make the
most effective use of the television
frequency allocations authorized in
that order. Television antenna towers
up to 2000 feet in height are con-
templated in the Sixth Report and
Order.
FCC Part 17, "Rules Governing the
Construction, Marking and Lighting of
Antenna Towers and/or Their Support-
ing Structures," contains criteria for
determining radio tower limitation in
connection with air navigation. These
rules state, in part, that "Antenna
structures over 500 feet in height above
the ground will require special aero-
nautical study irrespective of their
location." Appendix B or Part 17 states
that all applications requiring aero-
nautical study will be submitted by the
FCC to the appropriate Regional Air-
space Subcommittee of the Air Co-
ordinating Committee for study and
recommendations.
The ACC Airspace Subcommittees use
CAA Technical Standard Order TSO-
N18, dated April 26, 1950, "Criteria for
Determining Obstructions to Air Navi-
gation," as a guide in making recom-
mendations to the FCC relative to the
acceptability of any proposed con-
struction of antenna towers from an
air navigation obstruction viewpoint.
CAA TSO-N18 is parellel to FCC Part
17 except that Part 17 is limited to
radio towers and CAA TSO-N18 relates
to all types of obstructions. This order
states that ". . . objects shall be
considered obstructions to air naviga-
tion (unless special aeronautical study
indicates otherwise) if they are more
than 500 feet above the ground. . . ."
(Section B). Other lesser heights are
mentioned in TSO-N18 and Part 17 in
connection with airport approaches,
air traffic control areas and civil air-
ways. The Airspace Subcommittees
conduct the aeronautical study re-
quired by Part 17 and TSO-N18. There
are no written criteria for achieving
uniform treatment by Regional Air-
space Subcommittees for determining
when objects over 500 feet in height
located off existing airways are not
considered as obstructions to air navi-
gation. This determination has been
made in the past based upon expert
judgment, individual consideration of
each case, and good operating prac-
tices.
The aviation, radio and television
industries have maintained excellent
cooperative relationships in these mat-
ters and each has respected the rights
and interests of the other. It is not
desired to change these relationships,
but with the advent of faster aircraft
and higher towers, it may be that
there is a need to assist expert judg-
ment with suitable criteria to achieve
more uniformity in considering similar
obstruction problems.
The suggestions and assistance of
both industries are desired in arriving
at necessary criteria. It is desired to
exchange the views, on an exploratory
basis, of key aviation and radio and
television industry representatives who
have been invited to this conference.
For discussion purposes, one sugges-
tion for criteria is attached as Ap-
pendix A. Other proposals may be
presented by those present for discus-
sion and study.
APPENDIX A
SUGGESTED CRITERIA FOR USE BY
AIRSPACE SUB-COMMITTEES IN
MAKING AN AERONAUTICAL
STUDY OF OBJECTS MORE THAN
500 FEET HIGH LOCATED OFF
OF CIVIL AIRWAYS
Objects located outside the limits of
the present civil airways or direct
OUTLOOK FOR CP'S
Hyde Sees Slow Start
SOME TV applicants are expected
to be granted licenses under the
new television allocations before
the end of the year, but the num-
ber will be limited, FCC Comr.
Rosel H. Hyde said during the
Georgetown U. Forum on WTTG
(TV) Washington April 27.
Comr. Hyde, appearing with
Thad H. Brown Jr., director of TV
for NARTB, and Rev. Daniel E.
Power, S. J., program director for
the Georgetown U. radio and tele-
vision forum, representing educa-
tion TV aspirants, said "a few"
licenses probably will be granted
"in a short time." A transcription
of the forum, moderated by Frank
S. Blair Jr., was to be broadcast
over WOL Washington yesterday
(Sunday).
Mr. Hyde indicated many smaller
communities might get TV stations
before larger ones "because in the
smaller communities and markets
there will be fewer applicants who
want to undertake the hazards" of
constructing stations, leaving "en-
terprising operators" a clear field
in hearings.
Comr. Hyde said grant of li-
censes for the 82 VHF and UHF
channels depended on "how fast
we can make judgments on ap-
plications."
routes which are more than 500 feet
above ground shall not be considered
obstructions to air navigation if they
are below a plane with a slope of 50:1
measured upward and outward in a
vertical plane at right angles to the
boundary of an airway or control area
or the 5-mile boundary from the cen-
ter of a direct off-airway route. The
50:1 slope will be projected from a point
500 feet below the minimum en route
altitude of the airway or route and
will extend a distance of 5 miles on
either side of the boundaries thereof,
measured horizontally from either
edge and at right angles to the airway
or route center-line. This area will
extend for a distance of 25 miles on
each side of and parallel to the airway
or direct route measured from the radio
navigational facility of the airway.
Beyond the 25-mile point, objects
located anywhere within 5 miles of the
boundaries of an airway or direct route
which are 500 feet below the minimum
en route altitude of the airway or route,
will not be considered as hazardous
obstructions to air navigation.
Any object over 500 feet high beyond
5 miles from the boundary of the air-
way or direct route normally will not
be considered as a hazardous obstruc-
tion to aircraft en route on civil air-
ways or direct route. In any case, it
will be required that these objects be
studied to determine whether they will
have an effect on VFR off airways
operations, instrument approach pro-
cedures or flight operations in the
vicinity of airports.
LOEWS INC.
May File for TV
LOEWS INC., motion picture
company and owner of WMGM
New York, may file applications
for television stations, according to
statements by Vice President J.
Robert Rubin at a stockholders'
meeting Tuesday.
The executive, underlining the
fact that his organization was
"considering" application, did not
indicate how many stations might
be sought or where they would be
located. His remarks came in an-
swer to a question from the floor.
Organizational problem in the ap-
plication, he said, was whether
Loew's would seek outlets in its
own name, in the name of the the-
atre company now being organized,
or in the title of the surviving
distribution organization.
His company has no plans for
production of TV films, Mr. Rubin
added, and has not considered sell-
ing its backlog of film properties
for television release.
Backs TV at Hearings
TELEVISION should have equal
rights with other media in coverage
of congressional hearings, Rep.
Hugh B. Mitchell (D-Wash.) said
last week in a broadcast on KJR
Seattle under sponsorship of the
Washington State Press Club. He
said TV eventually would get these
results in a comment on KJR an-
nouncer Dick Crombie's query on
the action of House Speaker Sam
Rayburn banning radio and TV
from House hearings. Rep. Mitchell
warned, however, that problems,
such as effect of cameras and other
equipment on committee witnesses,
need ironing out.
Encore for B.V.D.
PRODUCED four years ago
and on tour for three straight
years, coast - to - coast, it's
scheduled to return by popu-
lar demand: Not "South
Pacific," but a B.V.D. com-
mercial featuring dancing-
singing figures of the adver-
tisers' initials. Produced by
Screen Gems, New York, the
20-second commercial was the
object of so many viewers'
letters after being dropped a
year ago, spokesmen re-
ported, that B.V.D. 's agency,
Hirshon-Garfield, New York,
has placed it on WCBS-TV
New York, to follow the 11
p.m. news and sportscast.
RCA FORUM
Held in Camden
TOWER construction engineers
convened at Camden, N. J., last
week for a two-day session, spon-
sored by the RCA Engineering
Products Dept., on problems antic-
ipated in widespread TV station
construction.
Tower erection engineers took
part in a forum called by RCA last
Wednesday and Thursday. Discus-
sions centered around information
on new UHF and VHF broadcast
antennas relating to design of sup-
porting towers. T. A. Smith, assis-
tant manager of engineering prod-
ucts, presided over the welcome.
The nation's large tower con-
struction firms were represented by
over 40 engineers who witnessed
demonstrations of RCA's new UHF
antennas and transmission line,
super-turnstile VHF antennas.
Forum also included a tour of the
RCA Victor plant and the com-
pany's antenna test yard.
Participating in forum discus-
sions, which stressed mutual prob-
lems of tower erection and TV an-
tenna engineers, were H. H. Wes-
cott and Owen Fiet, RCA antenna
engineers. Forum included:
A. A. Belda and W. C. Kovacs, rep-
resenting Alliance Engineering & Con-
struction Co., Chicago; T. Kirkman,
Alpha Erection Corp., Washington, 111.;
M. W. Kyger, John C. Beasley Con-
struction Co., Muskogee, Okla.; J. A.
Costelow, K. Peters and M. Weathers,
John A. Costelow Co. Inc.. Topeka,
Kans.; H. C. Koeppe, Frederick Tower
Erection Co., Frederick, Md.; B. A.
Furr, W. H. Carrick, E. C. Hedgepath
and Ward Furr, Furr and Edwards
Construction Co., Rome, Ga.; B. V.
Pruden, IDECO Division, Dresser-Stacy
Co., Columbus, Ohio; L. Mizell, Mizell
Construction Co. & Truck Line, Gana-
do, Tex.; R. A. Hanson, G. W. Metz,
T. V. Sheeny and E. Steinmetz, Lehigh
Structural Steel Co.. New York City;
S. T. Mercer and K. J. Myers. S. T.
Mercer Co., Rahway, N. J.; H. A. Peter-
son and L. Jamerson, Harold A. Peter-
son Co., Trenton, N. J.; C. French and
E. Racine, Racine Tower Construction,
Brandon, Vt.; K. F. Gilchrist and D. E.
Phillips Jr., Radio Construction Co.
Inc., Pittsburgh, Pa.; Paul Shepard,
Paul Shepard Co., San Francisco; H. P.
Tiner, Seago Construction Co., Dallas,
Tex.; J. Amey, R. J. Eberle, Peter Lo-
quet and W. Guzewicz, Stainless Inc.,
North Wales, Pa.; R. Colvin, John
Dearing and T. Griffin, RCA Services
Co., Gloucester, N. J.; R. H. Clark and
D. W. Harrington, Tower Builders Co.,
Angola, Ind.; T. H. Gray, Tower Con-
struction Co., Sioux City, Iowa; T. L.
Wickems, Tower Engineering & Con-
struction Co., Houston, Tex.
Page 68 • May 5, 1952
BROADCASTING • Telecasting
A steady habit • .
it I it I it [ \L\\l;
■n Mm mWm im JKm f i rWi ill iTi r
of steady buyers!
w hen Hollywood Playhouse hits the screen
at 2 o'clock TV tune-ins really jump. Here is a
show that literally captures audiences . . . it's
become an afternoon habit with thousands of TV
fans. We can give you one success story after
another of advertisers whose products are sold on
Hollywood Playhouse. Complete details on request.
MON. THRU SAT.
2 TO 3 P.M.
Television Baltimore
WBAL-TV
NBC in Maryland
Nationally Represented by EDWARD PETRY & COMPANY
BROADCASTING • Telecasting
May 5, 1952 • Page 69
SUNDAY
TUESDAY
6:00 PI,
Ralston
(alt. sp.)
Patrol
Man of
the Week
L
General
Foods
Roy Roger!
F
6:15
6:30
Americas
Meeting
L $ F
Alcoa
See It Now
L
The Week
in Religion
Once Upon
A Fence
Kellogg
Space
Cadet L
Kellogg
Space
Cadet L
6:45
7:00
Skippy
Peanut
Butter
You Asked
For It
L
Wrigley
Gene
Autry
Show
F
Georgetoivn
U. Forum
U. S. Rubbe
Royal
Showcase
L
General
Foods
Capt.
Video
Kukta,
Fran 4 Ollit
General
Foods
Capt.
Video
Kukla,
Fran 4 Ollit
7:15
Vit. Corp. o:
Am., The
Goldbergs I
Bob 4 Bay
Show
7:30
Foursquare
Court
L
American
Tobacco
This Is Show
usmess
General
Foods
Young
Mr. Bobbin
Ironrite
Hollywood
Screen
Test
L
GM-
Oldsmobile
News L
P&G
Those Two
L
P&G
Beulah
F
Columbia
Records
News L
Chevrolet
Dinah Short
L
Bendix
Swanson
(alt. wks.)
GM-
Oldsmobile
News
7:45
Chesterfield
Perry
Como L
Camel
News
Caravan L
Fatima
Stork
Club L
Camel
News
Caravan L
The Name's
The Same
L
Chesterfield
Perry Como
8:00
King's
Crossroads
F
Lincoln-
Mercury
Dealers
of the
own
Colgate
Comedy
Hour
C-P-P
Film
(alt. sp.)
Bristol-
Myers
Mr. D. A. L.
Lever
Lux
Video
Theatre
L
Pentagon
Washington
Crosley
Speidel
(alt. wks.)
P. Winchell
J. Mahoney
Film
Sam
Levenson
Show
L
Life is
Worth Living
Bishop
Fulton J.
Sheen
Texas
Oil Co.
Texaco
Star
Theatre
The
Paul Dixon
Pillsbury
Toni (alt.)
Godfrey*
His Friends ]
L
8:15
8:30
Film
Lever-
Lipton
Godfrey's
Talent
Scouts
L
Hopkins
Science
Review
Firestone
Voice of
Firestone
L
Film
Draw to
Win
L
Curtis
Publishing
Co.
Keep Posted
Show
L
Liggett
& Myers
Godfrey &
His Friends 1
L
8:45
9:00
Arthur
Murray Inc
Murray
Party
L Ends 5/11
General
Electric
Fred
Waring
Clorets
Chlorophyll
Gum
King Detect
Goodyear
Corp.
(alt. with)
Corp.
TV
Playhouse
Film
Philip
Morris
I Love Lucy
F
Co-op
Boxing
from
Eastern
Parkway
Pearson
Pharm.
Lights Out
United—
Or Not?
L
Schick
Crime
Syndicated
(alt.) L
Carter Prod.
City Hosptl.
Serutan
Battle of
the Ages
P&G
Fireside
Theatre
Bayuk
Cigars
EUery
Queen
L
Colgate
Strike
It Rich
L
9:15
9:30
Bristol
Myers
Break
the Bank
L
Larus &
Bro. Co.
Plainclothes
Man
Film
General
Foods
Instant
Maxwell
Coffee
Claudia L
Johnson
Wax
alt. with
American
Tobacco Co.
Robert
Montgomery
On Trial
L
Electric
Auto-
Lite
Suspense
Quick on
the Draw
with
Bob Dunn
Armstrong
Circle
Theatre
L
Sterling
Drug
Mystery
Theatre
F
P.
Lorillard
The
Web
L
9:45
10:00
B.F.
Goodrich
Celebrity
Time
L
Crawford
Clothes
They Stand
Accused
P&G
Red Skeltor
Show
L
Westing-
house
One
L
No Net
Service
After
10 p.m.
Block
Drug
Danger
Not for
Publication
with
Jerome
Cowan
P.
Lorillard
Original
Amateur
our
Celanese
Corp.
Celanese
Theatre
(alt. wks.) L
Frigidaire
Pulitzer
Prize
Playhouse
Pabst
Sales Co.
Blue
Ribbon
L
10:15
No Net
After
10 p.m.
10:30
Young
Peoples
Church
Youth on
the March
F
Jules
Montenier
My Line
Co-op
Who Said
That
L
What's
the Story
with
Waller
Kiernan
10:45
Considine
Mutual
of Omsha
General
Cigar
Sports Spot
11:00
Carter Prodi
Pearson L
Norwich
Sunday
News Spec.
Longines
Chrono-
scope
Co-op
Wrestling
Longines
Chrono-
scope
11:15 PM
WEDS.
SUNDAY
MONDAY - FRIDAY
SATURDAY
ABC
CBS
DuMONT
NBC
ABC
CBS
DuMONT
NBC
ABC
CBS
DuMONT
NBC
ABC
9:00 AM
1:30 PM
9:15
1:45
9:30
2:00
9:45
2:15
1 10:00
M-Th
10-10:15
CBS News*
Prologue to
the Future
F
2:30
10:15
Lever-Rinso
(M.thruTh)
Godfrey
2:45
1 10:30
Gen. Mills
Hudson
Bride &Gr'm
Breakfast
Parly
3:00
10:45
Al Pearce
Show
(eff. 5/12)
Your Super
Store
M-Th 10:45-
11:30 pm, F
ll-ll:30am
3:15
11:00
Mrs. U.S.A.
No Net-
The
Whistling
Internatl.
Shoe Co.
No
Network
3:30
11:15
F
Service
Wizard
Kids &
Company
Service
3:45
11:30
In The
Park
L
C-P-P
(MWF)
Strike
It's A
Brown
Shoe
Smilin' Ed
4:00
11:45
It Rich
L
Problem
McConnell
F
4:15
12:00 N
Junior
Crossroads
Banger Joe
Corp. L
Ranger Joe
(end 5/25)
P&G
(Tu.& Th.)
Egg&I L
Woman's
Club
Prtcpting.
Sponsors
Ruth Lyons'
50 Club
L
4:30
12:15 PM
Sweets Co.
Amer. Home
Noontime
National
Dairy
The Big
Top
4:45
TV Tot's
Tootsie Hip
podrome L
Junior
All Products
Love of Life
News with
Walter Raney
Time (except
iVJZ-TV) F
12:30
L
P&G
5:00
Voice of
Prophecy
M&M Ltd.
Candy
The Paul
Dixon
Show
L
Search for
Tomorrow
Take the
Break with
Super Circus
(alt. sp.)
12:45
Faith For
Today L
Carnival
L
Don Russell
5:15
Canada Dry
(5-5:30)
1:00
Horizons
Frontiers
of Faith
Premier
Products
Helene
Curtis Inc
Rumpus
Room
Mr. /
Maginaiion
5:30
Peter Shoe
Mars Inc.
(5:3^-6)
1:15
L&F
L
5:45 PM
L
SUNDAY
Hals In
The Ring
L
Bohn Alun
American
Forum
L
M idwestern
Havride
L
Hallmark
Sarah
Churchill
L
MONDAY - FRIDAY
rRS _ DuMONT
Garry
Moore
Show
P&G
First 100
Years L
Mike 4
Buff ^how
G. Foods
(W & F)
Bert Parks:
Cannon (Th
Give & Tab
.NBC.
Payoff
CPP
(M-W-F)
Participate
ing Sponsor
Kate Smith
Hour
Mars, C-P-
Welch, Klog
Int. Shoe
Bauer & Blk
Standard
Brands L
Howdy Ddy
ML.
SATURDAY
CBS DuMONT
NBC
Nick
Kenny
Youth
Wants to
Know
Morgan
Beatly
Co-op
Bootie
Kazootie
L
Programs In ital
EDT. L, Liv
cording; E, Ea
Lcs. sustaining:
:, kinescopic re-
Midwestern; NI,
CBS — 1:30-2:30 p.m.. Best Foods. General Elec-
tric. Qkr. Oats. Reynolds, Stokley-Van Camp.
O'Cedar. Garry Moore Show.
CBS News is half hour in-
Gen. Mills sponsors The Bride & Groom MTuW
at 10:30-10:45 a.m. and Fri. 10:30-11:00 a.m.
Hudson Paper on Thurs. at 10:30-45 a.m.
11:30-12 n, Tu. & Th., Strike It Rich, sus-
taining.
12-12:15 p.m., Mon., Wed.. Fri., The Egg & I.
3:30-4 p.m. Tues., Mel Torme, sustaining.
3:30-4 p.m., Mon. Bert Parks Show S.
4-4:30 p.m. Sun.. Goodyear. Greatest Story Ever
Told 4/27, 5/25, 6/22 only.
4-6 p.m. Sun. 5/18 only. Palm Beach Bound
Bobin Golf Tournament; 5-6 p.m. portion spon-
sored by Palm Beach Fabrics.
NBC— Mon. thru Fri. "Today" 7-9 a.m.. EDT &
CDT. 7:15-20 Wed.— Fla. Citrus, 7:20-25 Wed.—
Kenwill, 7:45-50 Mon.— Fla. Citrus Tu.-Wed.-
Thurs.— Riggio, 8:15-20 Wed— Mystic. Tu.-
Thurs.— Fla. Citrus. Fri.— Doeskin, 8:20-25 Mon.
— Pure-Pak, Thurs.— "Time." Fri.— Fla. Citrus
8:45-50 Wed. — Jackson-Perkins, 8:45-55 Mon. —
Knox.
♦Quaker Oats— Mon. & Fri.
5:30-6 p.m., M-F, Firms listed sponsor Howdy
Doody in 15 min. segments.
STING
Copyright 1952
It's WHIO-TV for
Over 10,000 written "Thank You's"! Not giveaway-
gimmick responses — not fill-in postcards, coupons or
box tops. With spontaneous individual letters and
multi-named petitions, 10,173 loyal and appreciative
viewers thanked the sponsor and ourselves for our
recent basketball series!
This is the kind of special sports programming that
has built such amazingly loyal community following
for our station. The University of Dayton Flyers
basketball team qualified for both the N.I.T. and
N.C.A.A. tournaments in New York and Chicago. Our
boys! — so we cleared our schedules. Then along came
a new sponsor who knows opportunity when he sees
it — the M. J. Gibbons Supply Co. First time to our
knowledge that a plumbing and heating supply house
ever sponsored this ambitious a program.
Well, though the team didn't quite finish on top,
Mister Gibbons did — and so did we! Why, besides
those letters — besides word-of-mouth appreciation
Sports in Dayton!
every day — over 1500 people have gone to the slightly-
off-the-beaten-path Gibbons showrooms to shake his
hand and ask for a plumbing fixture booklet men-
tioned in a commercial.
Yes sir, — for sports, for entertainment, for public
service with a meaning — Dayton stays in tune with
WHIO-TV. SOON, FOR THE THIRD STRAIGHT YEAR, WE RE
AIRING THE CINCINNATI REDS DAY GAMES EXCLUSIVELY IN
OUR TERRITORY — AND FOR THE FIRST YEAR WILL CARRY
the Cleveland Indians games. Want action? See
George P. Hollingbery Company, National Repre-
sentative for impressive figures on a great market.
DAYTON, OHIO
Page 72
May 5, 1952
BROADCASTING • Telecasting
Station
KjfWD
Dallas
7 eleviACatt Station
*
SERVES THE LARGEST
TELEVISION
MARKET...
DALLAS and
FORT WORTH
More than a Million
urban population in the
50-mile area
More than TWO MILLION
in the 100-mile area . . .
NOW
telestatus "f.
"HOOPERADE of TV Stars" for
March 1952 saw Red Skelton lead-
ing in two of the* six cities which
serve 509c of U. S. television sets,
with a rating of 63.0 and 699,000
sets in Chicago and 42.0 and 473,-
000 sets in Los Angeles.
But 1,514,000 New York sets put
■* / Love Lucy at the top with a rat-
: ing of 52.4, the C. E. Hooper Inc.
results showed. Leading in the
three other cities were: Godfrey's
Scouts on 542,000 Philadelphia sets
with 53.0, Groucho Marx on 532,000
Boston sets with 60.9 and Milton
Berle on 314,000 Detroit sets with
49.6.
Lucy was fourth in February in
New York with 42.8. Martin &
Lewis was first there that month
with 56.9, largest New York TV
rating in several months, and sec-
ond in March with 50.8. Mr. Skelton
was first for both January and
February in Chicago (53.2 and 65.2,
respectively) and Los Angeles
(46.0 and 46.7, respectively).
Godfrey's Scouts was second in
Philadelphia in February (47.4),
with Lucy first (48.4) , second in
March (45.8) and second in Janu-
ary (42.4) . Boston ranked Groucho
Marx, second in February (56.2)
and fourth in January (56.2).
Philco Playhouse was first in Janu-
ary (61.1) and in February (63.2),
dropping to eighth in March (46.6).
Detroit ranked Mr. Berle second
in February (52.2).
Only three shows made the first
15 in all six cities: Lucy, Mr.
Berle's and Martin & Lewis. Bob
Hope made the list in all but Chi-
cago, Godfrey's Scouts and Jimmy
Durante in all but Los Angeles and
Red Skelton and Groucho Marx
in all but Detroit.
Rorabaugh Report Issued
Covers 1952 First Quarter
N. C. RORABAUGH Co., 347 Mad-
ison Ave., N. Y. 17, last week is-
sued its report on TV advertising
for the first quarter of 1952. In
addition to the main Rorabaugh
Report, which covers network and
spot advertising in January, Feb-
ruary and March, a supplementary
report on local-retail advertising
also was issued.
The report covers 64 markets
and 108 TV stations. Listed are
6,400 advertisers, tabulated as 188
network advertisers, 1,277 national
regional spot users, and 4,935 local-
retail advertisers.
Vistascope Showing
Set for Hollywood
FIRST demonstration of the Vista-
scope, a camera device which
utilizes photographs for foreground
settings with live action, will be
staged at the Hollywood section of
the Motion Picture and Television
City-by-City Preferences
Detailed in 'Hooperade'
(Report 214)
Engineers meeting May 20 in
Studio Theatre on Paramount lot.
Some 300 members of MPTE will
attend, according to Ed Templin,
program chairman.
Equipment, a French invention,
is under exclusive license to Vista-
scope Corp. of America, which is
owned jointly by Paramount Pic-
tures and Sol Lesser, independent
producer. It will be made avail-
able shortly to all film producers
and TV stations on a royalty basis.
'I Love Lucy' Heads
Videodex April List
VIDEODEX ratings of top ten TV
network programs, giving percent
and number of TV homes for April
1952, are listed as follows:
Percent
TV Homes
1.
1 love Lucy (CBS)
51.4
2.
Talent Scouts (CBS)
44.4
3.
You Bet Your Life (NBC)
43.1
4.
Red Skelton (NBC)
40.6
5.
Godfrey & Friends (CBS)
37.7
6.
Comedy Hour (NBC)
Your Show of Shows (NBC)
37.3
7.
36.5
8.
Fireside Theatre (NBC)
33.3
9.
Philco TV Playhouse (NBC)
31 .2
10.
Kraft TV Theatre (NBC)
30.2
Ken Murray (CBS)
30.2
TV Homes
(000)
1.
1 Love Lucy (CBS)
8455
2.
Red Skelton (NBC)
6399
3.
You Bet Your Life (NBC)
6351
4.
Comedy Hour (NBC)
5933
5.
Your Show of Shows (NBC)
5688
6.
Godfrey & Friends (CBS)
5664
7.
Fireside Theatre (NBC)
5263
Philco TV Playhouse
5047
9.
Talent Scouts (CBS)
4860
10.
Ken Murray (CBS)
4480
Weekly Television Summary—
May 5, 1952 — Telecasting Survey
Atlanta
Baltimore
Binghamton
Birmingham
Bloomington
Boston
Buffalo
Charlotte
Chicago
Cincinnati
Cleveland
Columbus
Dallas-
Ft. Worth
Davenport
Quad Citi
Dayton
Detroit
Erie
Ft. Worth-
Dallas
Grand Rapids
Greensboro
Houston
Huntington-
Charleston
Indianapolis
Jacksonville
Johnstown
Kalamazoo
Kansas City
Lancaster
Lansing
Los Angeles
Total Markets
Outlets On Air
KOB-TV
WOI-TV
WAGA-TV, WSB-TV, WLTV
WAAM, WBAL-TV, WMAR-TV
WNBF-TV
WAFM-TV, WBRC-TV
WTTV
WBZ-TV, WNAC-TV
WBEN-TV
WBTV
WBKB, WENR-TV, WGN-TV, WNBQ
WCPO-TV, WKRC-TV, WLWT
WEWS, WNBK, WXEL
WBNS-TV, WLWC, WTVN
KRLD-TV, WFAA-TV, WBAP-TV
WOC-TV
s Include Davenport, Moline, Rock Ise.
WHIO-TV, WLWD
WJBK-TV, WWJ-TV, WXYZ-TV
WICU
WBAP-TV, KRLD-TV, WFAA-TV
WOOD-TV
WFMY-TV
KPRC-TV
WSAZ-TV
WFBM-TV
WMBR-TV
WJAC-TV
WKZO-TV
WDAF-TV
WGAL-TV
WJIM-TV
KECA-TV, KHJ-TV, KLAC-TV, KNBH
KNXT, KTLA, KTTV
an Air 64*
14,400
90,456
185,000
380,263
60,000
90,000
142,000
886,349
264,618
146,213
1,116,386
348,000
605,329
227,000
166,000
235,000
750,000
162,384
1 66,000
217,081
109,947
132,500
84,750
221,350
55,000
144,116
200,040
201,846
149,064
90,000
1,232,000
City
Outlets On Air
Louisville
WAVE-TV, WHAS-TV
Matamoros (Mexico)-
Brownsville, Tex
X ELD-TV
Memphis
WMCT
Miami
WTVJ
Milwaukee
WTMJ-TV
Minn.-St. Paul
KSTP-TV, WTCN-TV
Nashville
WSM-TV
New Haven
WNHC-TV
New Orleans
WDSU-TV
New York-
WABD, WCBS-TV, WJZ-TV, WNBT
Newark
WOR-TV, WPIX, WATV
Norfolk
WTAR-TV
Oklahoma City
WKY-TV
Omaha
KMTV, WOW-TV
Philadelphia
WCAU-TV, WFIL-TV, WPTZ
Phoenix
KPHO-TV
Pittsburgh
WDTV
Providence
WJAR-TV
Richmond
WTVR
Rochester
WHAM-TV
Rock Island
WHBF-TV
Quad Citie
s Include Davenport, Moline, Rock Ise
Salt Lake City
KDYL-TV, KSL-TV
San Antonio
KEYL, WOAI-TV
San Diego
KFMB-TV
San Francisco
KGO-TV, KPIX, KRON-TV
Schenectady-
Albany-Troy
WRGB
Seattle
KING-TV
St. Louis
KSD-TV
Syracuse
WHEN, WSYR-TV
Toledo
WSPD-TV
Tulsa
KOTV
LHica-Rome
WKTV
Washington
WMAL-TV, WNBW, WTOP-TV, WTTG
Wilmington
WDEL-TV
Stations on Air 109*
Estimated Sets
20,300
126,853
113,000
328,084
321,400
68,418
262,000
89,108
3,059,400
112,543
127,041
127,454
1,031,966
55,100
389,000
212,000
118,860
144,000
75,900
74,766
130,003
361,000
206,600
139,800
390,500
174,718
158,000
111,970
70,000
354,129
100,438
se 16,919,628
* Includes XELD-TV Matamoros, Mexico
Editor's Note: Totals for each market represent estimated sets within 'tt1" ;r!°h T^'Sv 'f illt.ir^millees ' eleltT'c.Iliet
partially duplicated. Sources of set estimates are based on data from dealers, distributors, TV '.rculat.on eomm ttees e lectric »mp = n,es
and manufacturers. Since many are compiled monthly, some may remain unchanged in successive summaries. Total sets in all areas are
necessarily approximate.
166,000
TELEVISION HOMES
in KRLD-TV'S
EFFECTIVE COVERAGE
AREA
EXCLUSIVE CBS
TELEVISION OUTLET FOR
DALLAS-FORT WORTH
AREAS
Channel 4 . . . Represented by
The BRANHAM Company
BROADCASTING • Telecasting
May 5, 1952 • Page 73
fst and Only
TELEVISION STATION
CALIFORNIA'S
THIRD MARKET
San Diego
Has Grown
92.4%
Since 1940
And Is
STILL
GROWING!
Wise Buyers
BUY-
w.
KFMB-TV
Channel-8
KFMB-AM
John A. Kennedy, owner
Howard L. Chernoff, Gen. Mi
Page 74 • May 5, 1952
ZIV LOOKS TO EUROPE
For New Writers and Talent in TV Film
"SHOCKING" rate at which Amer-
ican television material is being
"burned up" will necessitate the
opening of Europe as a source of
writing and talent for films.
This was the opinion expressed
Wednesday by John L. Sinn, presi-
dent of Ziv Television Programs
Inc., as he prepared to leave with
Herbert Gordon, Ziv vice president
in charge of production, for several
weeks of video conferences abroad.
Acknowledging the already-
heavy burden on American creative
people working on TV, Mr. Sinn
noted reasons why pressure on
writers, actors, producers and di-
rectors of film programs will be-
come even more severe:
"It is becoming more and more
evident to leaders in the industry
that at least 75% of programming
will be on film," he said in listing
FCC RENEWALS
Only KTTV (TV) Pends
RENEWAL of the license of
KPHO-TV Phoenix last week by
the FCC clears up all but one of
the 26 stations placed on tem-
porary license last February [B*T,
Feb. 4]. Still remaining on tem-
porary license is KTTV (TV) Los
Angeles.
Twenty-three of the 26 stations
cited early this year were placed
on temporary license because their
list of program categories for the
1951 composite week did not show
any religious programs or educa-
tional time. The last of those
were cleaned up two weeks ago
when WNHC-TV New Haven was
renewed for the regular one-year
period [B«T, April 28].
KPHO-TV was placed on tem-
porary license until its ownership
was clarified for the FCC. KPHO
and KPHO-TV are owned by dif-
ferent companies, which have some
common stockholders. KTTV has
been the subject of complaints to
the Commission regarding direct
sales commercials, medical advice
and an alleged invasion of pri-
vacy. WKRC-TV Cincinnati was
put on temporary due to the
pendency of the FCC's study of
functional music operations, but
was renewed last March [B*T,
March 2].
When the Commission placed the
23 stations on temporary status
due to their omission of religious
and educational programs, for-
mer FCC Chairman Wayne Coy
told Broadcasting • Telecasting
that neither over-commercializa-
tion nor public interest was in-
volved.
In 1951, when all TV stations
were renewed, the Commission an-
nounced that it would call a meet-
ing of TV operators to discuss the
issue.
Subsequently, the NARTB
code of good programming went
Mapping trip abroad where they
intend to sound out video experts
and talent are Mr. Sinn (I) and
Mr. Gordon.
* * *
advantages of film. "Also, the re-
cent lifting of the freeze will open
... a tremendous new field for
programming by film."
"We . . . want to maintain our
lead ... by increasing not only the
number of our films, but by also
keeping and even raising their level
of artistic integrity," Mr. Sinn in-
dicated. "Toward that end we
hope to make arrangements with
television experts in Europe to
augment the products of our Amer-
ican television film writers and
producers." Hollywood, he pointed
out, will continue as the main
source of Ziv films.
The Ziv representatives, plan-
ning to visit Europe early this
month, will confer with leading
European television and film writ-
ers, producers and executives, to
discuss properties and techniques
as well as European production
facilities.
ASCAP TALKS
All-Industry Unit Meets
ALL-INDUSTRY Television Per
Program Committee held its first
meeting in several months last
Tuesday in the New York offices
of Judge Simon H. Rifkind, special
counsel to the group, to discuss the
status of litigation with ASCAP,
now pending in the federal courts.
Described as a session in which
research and information in prepa-
ration by various committee mem-
bers were exchanged, the closed
meeting was attended by chairman
Dwight Martin, vice president of
WLWT (TV) Cincinnati; Nathan
Lord, general manager of WAVE-
TV Louisville; Thomas Dowd,
Washington attorney; Eugene S.
Thomas of George P. Hollingbery
Co., Paul Adanti, general manager
of WHEN (TV) Syracuse; Donald
Mc Gannon of the DuMont net-
work, and Thad Brown of NARTB.
into effect March 1. FCC never re-
scinded the announcement, nor
moved toward scheduling a meet-
ing.
CBC-TV PLANS
Sponsored Shows on Sept.
TELEVISION programs for spon-
sorship by Canadian advertisers
will be ready in September on To-
ronto and Montreal TV stations,
A. D. Dunton, chairman of the
Canadian Broadcasting Corp. told
delegates last Wednesday at the
37th annual meeting of the Assn.
of Canadian Advertisers at To-
ronto.
Rates will be based on station
time and production costs of the
CBS television organization, start-
ing at $1,600 per hour and $960
per half-hour on the Toronto CBC
television station, and $500 per
hour and $300 per half-hour at
Montreal CBC station, he said. A
limited number of spot announce-
ments will be sold, with CBC TV
rate cards to be issued soon.
Because of high costs, Canadian
video shows will be sold in seg-
ments co-operatively if necessary,
he said. Advertisers will be able to
import their own programs, film or
live, if their contents meet CBC
program balance.
On CBC-produced live programs,
advertisers will pay talent costs
in addition to CBC rates. CBC
will try to meet the wishes of ad-
vertisers who wish to enter Cana-
dian television, he said.
He reported construction at both
Montreal and Toronto stations and
production centers proceeding on
schedule for opening in late August
or early September.
MUNKHOF, MAZZIE
Promoted at WOW-TV
SOREN MUNKHOF has been
named program director of WOW-
TV Omaha and John Mazzie pro-
moted to production manager of
the TV outlet, it was announced
last week by John P. Fogarty, gen-
eral manager of WOW-AM-TV.
Mr. Munkhof joined WOW in
1938 as a local news reporter and
subsequently transferred to the
TV staff when the outlet went on
the air in 1949. He is executive
secretary of the National Assn.
of Radio News Directors. Mr.
Mazzie did television work at the
station while attending Creighton
U. in Omaha and was added to the
permanent staff in 1950.
top QUAury_
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'WORLD'S LARGEST MANUFACTURER OF MOTION PICTURE PROCESSING EQUIPMENT'
REPRESENTING LEADING
TELEVISION STATIONS:
Davenport WOC-TV*
(Central Broadcasting Co.— WHO-WOC)
Fort Worth-Dallas WBAP-TV*
(STAR-TELEGRAM)
Louisville WAVE-TV*
(WAVE, Inc.)
Miami WTVT
(Wometco Theatres)
Minneapolis-St. Paul WTCN-TV
MSPATrH.PinWFEP ocncci
(DISPATCH-PIONEER PRESS)
New York WPIX
(THE NEWS)
St. Louis KSD-TV*
(POST-DISPATCH)
San Francisco KRON-TV*
(THE CHRONICLE)
♦Primary NBC Affiliates
1,266,402 TV HOMES IN HIS POCKET!"
Whether you want to make a market test in one typical
medium-size TV market — or want to cover 4,266,402*
television homes using eight of the finest TV stations in America
— the Old Colonel is your man!
Those TV set figures above are from the latest compilations
available. They show that the eight stations represented
by Free & Peters serve 26.8% of all the television homes in America!
Pretty good, eh?
*As of Feb. 25, 1952. There'll be more by the time you read this!
ETERS, INC
Nation Representatives Since 1932
NEW YORK
CHICAGO
ATLANTA
DETROIT
FT. WORTH
HOLLYWOOD
SAN FRANCISCO
FINAL
TELEVISION
ALLOCATIONS
REPORT
EXTRA COPIES
AVAILABLE
NOW
AT $100
EACH
This is the complete re-
port— 196 printed pages —
just as the FCC released
it, Monday, April 14, 1952.
This volume shows the
complete city-by-city
breakdowns for all 2,053
proposed stations in 1,291
communities. There are
sections on antenna
heights, educational res-
ervations, power, proce-
dures, Hennock's and
Jones' opinions, zoning
and mileage separation.
You'll want library cop-
ies, home copies, tear
copies and working cop-
ies. Please use the coupon
below and order today.
Limited Supply.
UHF Defense by Jones
(Continued from page 67)
Broadcasting • Telecasting
870 NATIONAL PRESS BLDG.
WASHINGTON 4, D. C.
Please send copies of
the Final Television Allocations
Report at $3.00 each.
□ M/O, cheek □ pleose bill
ZONE STAfg
nel and never invest another nickel
(2) "Unofficially, you can select
transmitter sites, power and heights
which will forever keep competition
out of each other's service areas . . ."
Touching on the latter, Comr.
Jones said measuring distances
"from post office to post office or
post office to transmitter site as a
sole criterion for excluding or in-
cluding channels in the plan is ab-
surd when we know television
transmitters will not be built
there."
Comr. Jones described this as
"the real control that this firm,
fixed and final allocation plan de-
livers to you. As a group of exist-
ing licensees you can support the
arbitrarily wide separations . . .
and keep VHF competition to an
artificial minimum in your cities.
If all the VHF channels in your
city are not occupied, you pioneers
can still be enthusiastic supporters
of this firm, fixed and final plan
because you can continue without
further competition for a period
of one to five years while new ap-
plicants fight from the Commission
to the Supreme Court."
Noting few UHF-only cities out-
side Grade B service areas (at 500-
ft. antenna heights), the Commis-
sioner felt the intermixture prob-
lem in Ohio is not confined to
UHF-VHF intermixture cities but
is "almost blanketed over Ohio."
"You who are outside the Table
of Assignments because the Com-
mission dried up your chances in
arithmetical regression by employ-
ing spacings much higher than the
minimum of 170 miles . . . have a
real problem on your hands in spite
of the evanescent promises that
your case can be considered in one
year," Comr: Jones stated.
No Plausible Excuse
FCC buttresses its separation
argument, he continued, by claim-
ing it is necessary in view of the
limited amount of propagation data
now available. Yet, he contended,
if the separations are to be fixed,
there would be no plausible excuse
for the so-called "safety factor" —
even if the Commission should
modify its table and assign chan-
nels at closer spacings.
"This seems a plausible solution
on the surface," Comr. Jones said.
"However, the Commission com-
pletely destroys any hope that more
assignments will be made in the
VHF portion of the spectrum by
its admission that it has not been
able to remove existing operations
which do not comply with its mini-
mum separations because 'it has not
been possible to remove these cases
without unwarranted dislocation.' "
Comr. Jones wondered whether
the Commission would dislocate the
industry after 108 stations "have
improved their facilities to ap-
proach the low level of efficiency
in the allocation plan?" He also
asked whether dislocations will be
"easier after 108 stations have
builded a second time and 100 or
200 more stations are on the air?"
The answer: "Obviously not."
By contrast, he noted, the Com-
mission failed to put in the "safety
factor" in its general rules for co-
channel spacing of UHF stations —
and UHF propagation data is "al-
most non-existent." The Commis-
sion, he added, has thus been "much
more harsh" with UHF than VHF
in this respect.
Speaking generally, Comr. Jones
remarked: "Congress created the
FCC as an instrument for the exer-
cise of continuous discretion under
law in the regulation of a dynamic
industry. Instead of keeping itself
flexible on the basis of the day-to-
day changes characteristic of such
a dynamic art as television, the
Commission has tried to legislate
instead of regulate."
Comr. Jones Warning
The FCC allocations plan, Comr.
Jones felt, poses a "critical" period
immediately following the effective
date of the order (early in June).
If new and better methods arise,
the blueprint could be changed
without "undue stress," he felt.
But he warned:
"The longer this plan stands and
the more authorizations we grant
under it, the more difficult and ex-
pensive it will be to change it. And
in that most important first year
the Commission has determined
that it will refuse to consider any
proposals for any change of any
consequence."
The Jones address topped the
first luncheon session of the two-
day meet, held at the Deshler-Wal-
lick Hotel. A BMI Clinic was held
Friday concurrent with the Ohio
Assn. of Radio-TV Broadcasters.
DuMONT SPONSORS
Three Increase Outlets
THREE DuMont network sponsors
have added more outlets to their
current programs, Director of Sales
Ted Bergmann reported Wednes-
day, with two of the advertisers
making their second such coverage-
increase within recent weeks.
American Chicle Co. (Clorets chlo-
rophyll gum), through Dancer-Fitz-
gerald-Sample, have added two sta-
tions for Rocky King, Detective:
WHEN (TV) Syracuse and WMCT
(TV) Memphis. Program now has a
29-station network. Curtis Publish-
ing Co., through BBDO, has added
WHEN (TV) Syracuse to its line-up
for Keep Posted, making a total of 14
outlets for the panel program. Boyle-
Midway (Autobrite), via Earl W.
Bothwell, has ag^ded WNBF (TV)
Binghamton, N. Y., to the 13 stations
previously carrying Sports Showcase.
American Chicle and Curtis Publish-
ing had previously increased the net-
works for their programs within the
past few weeks.
'TODAY' RESULTS
NBC-TV Gives Repor
NBC'S early morning network tele-
vision show, Today, featuring Dave
Garroway, has just completed its
first 13-week cycle with the fol-
lowing results reported by of
ficials :
# Advertisers have increased
from three at its inception to 18
currently, with more coming in on
the show almost every day.
9 Rating has gone up from 4
at the beginning of the program
to 7.6 now.
# More than one-third of the
time available has been picked up
commercially.
0 At least 1,500 pieces of un
solicited mail are received weekly
of which an average of only five
could be described as non-favorable.
More than one-third of the time
has been sold to national adver-
tisers, A. A. (Abe) Schechter, ex
ecutive supervisor of the program,
said. "Bookings are in for the sum-
mer and are also coming in for next
fall," he added.
The three initial advertisers on
the program were Kiplinger Letter,
Magikoter and Excello Corp. (Pure
Pac) . Since then the following have
been added: Florida Citrus Com-
mission, Bauer & Black, Knox Gela-
tine, Regent Cigarettes, Time
magazine, Newsweek, Beacon Wax
Co., Doeskin Tissues, Mystic Foam
Rug Cleaner, Jackson & Perkins
(rose bushes), Chase & Sanborn,
Florist Telegraph Assn., Dial Soap,
Kaiser-Frazer, International Sil-
ver, Pepperell Sheets, and Curtis
Publishing Co.
The format of the program has
been and is continuously changing.
"Communicator" Garroway is as-
sisted by such newscasters as Jim
Fleming, who, this week, will re-
port on world events from Europe
via shortwave and also will film
special interviews with European
leaders for later showing on Today,
and by Jack Lescoulie, among
others.
SRT-TV
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Page 78 • May 5, 1952
BROADCASTING • Telecasting
Philadelphia tunes to
iOADCASTING • Telecasting
May 5, 1952 • Page 79
MOVIE SLUMP
Said to Have Begun Before TV
THE MOVIE industry was losing
its grasp on the family's recrea-
tion dollar before television came
on the scene, according to an
article in the April 26 issue of
Boxoffice, motion picture industry
magazine.
The article is based on findings
by Albert E. Sindlinger, Phila-
delphia, whose research firm has
been conducting extensive research
into the impact of video on motion
pictures.
According to Mr. Sindlinger, the
average family in 1941 was spend-
ing 23.9% of its recreation budget
for movies. This had dropped to
13.5% in the pre-TV year of 1947,
and further to 7.4% in 1951, which
he calls the "TV saturation year."
Household expenditures for rec-
reation increased 111% from 1941
to 1947, and 39.7% from 1947
through 1951, he said. He indicated
that TV is not the direct cause for
the downward trend of the movies'
share of the recreation dollar.
Other forms of entertainment were
cutting into the percentage as
early as 1941, he said.
Mr. Sindlinger said if the motion
picture industry is to regain its
share of the recreation dollar it
must begin to examine the reasons
why the average family is slowly
whittling down its movie budget.
Three encouraging factors to
movies, he said, are that population
is on the increase, family income is
rising and recreation budgets are
up. The overall gross decline has
been held to 11% since 1947, he
said, because of the weight of popu-
lation gain and increased admis-
sion scales.
WLTV (TV) DIRECTORS
Two Board Members Added
BROADCASTING Inc., owner of
WLTV (TV) Atlanta, last week
announced the election of two new
members to its board of directors.
They are William T. Lane, who
has been vice president-general
manager of WLTV since its begin-
ning in September, 1951, and
George E. Johnston Jr., president
of the Johnston Broadcasting Co.
(WJLD WJLN (FM) Bessemer,
Ala.).
Officers of the corporation, all re-
elected, include Walter C. Sturdivant,
president; John O. Chiles, vice presi-
dent; Mr. Lane, vice president-gen-
eral manager; Clement A. Evans,
treasurer, and Alfred Kennedy, secre-
tary. All officers are board members.
Other members of the board include
Arthur L. Montgomery, Harris Robin-
son, James D. Robinson Jr. and
Robert B. Troutman Jr.
CARRIED in 22 markets, John
Kieran's Kaleidoscope, 15-minute
United Artists TV series, has been
renewed for fourth year in Phila-
delphia by Camden Trust Co. and in
Pittsburgh by La Premiata Macaroni.
CHARLES H. CRUTCHFIELD (I), vice
president and general manager, WBT-
AM-FM and WBTV (TV) Charlotte,
N. C, explains latest-type TV camera
to Marios Ploritis, drama director.
National Radio Institute of Greece.
Mr. Ploritis, visiting America under
auspices of the Dept. of State, met
Mr. Crutchfield when the WBT execu-
tive was in Greece last summer on
State Dept. special assignment.
Tuners for UHF
TV TUNERS produced by Stand-
ard Coil Products Co. Inc. always
have been compatible with the needs
of UHF and can be readied for
UHF by substitution of coil strips
for about $10 including installation,
according to the firm's president,
Glen E. Swanson. No additional
expense for structural modifica-
tion or a converter is needed, he
said.
FILM SCANNER
DuMont Speeds Out
"UNPRECEDENTED deman
for Allen B. DuMont Labs' n
"film-scanner" pickup system
newly developed method of brii
ing TV viewers clear, sharp p
tures on film or recorded p
grams — has resulted in acceleral
production schedules in order
make the equipment available i
delivery to broadcasters within
months, Herbert E. Taylor,
transmitter division manager,
nounced last week.
When new model was introduc
at a demonstration during
NARTB convention in Chicago 1
month, delivery date was set at
months to two years. Due to
creased demand since then, ]
Taylor reported, "DuMont has
vised drastically its time schedr
for introducing it commerciallj
The transmitter division has
tained a priority manufacturi
rating, and a special section h
been set up to handle production.
Engineers are already compk
ing final plans for model's cot
mercial production "so that it w
be . . . available ... at a tinj
when a large number of new broa
casters are preparing to go on tl
air," Mr. Taylor said.
Advantages of new pickup •<
(1) Long life and low cost; (2)
operator is required, and (3) tB
"greatly simplified system" rednc
wear and tear on film and is easi
adaptable to any color TV system.
Take a good look at this area
This is the coverage area of WSAZ-TV
It is in an area of
2,000,000 Persons
Here is a market larger than
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Page 80 • May 5, 1952
BROADCASTING • Telecasting
fUBAN VIDEO
Two Firms Engage Philco
WO CUBAN firms have engaged
hilco Corp. to equip and install
Revision microwave networks in
lat country, Philco announced in
hiladelphia last week.
For Circuito CMQ, operator of
le leading radio and TV netwoi-k
i Cuba, Philco will build the
.rgest TV microwave relay net-
ork outside the United States, it
as stated jointly by James D.
icLean, general sales manager of
hilco Government and Industrial
ales, and Goar Mestre, president
1 CMQ and head of the Inter-
merican Assn. of Broadcasters.
CMQ plans call for a 16-hop
dcrowave system over a 500-mile
jute from Havana to Santiago
e Cuba, with first installations to
e seven stations linking Havana
nd Santa Clara. Three channels
'ill be provided for television and
adio program service and three
thers for general communications
se. The contract signed by Wil-
am F. Tait, sales manager, in-
ustrial products, of Philco Inter-
ational Corp., schedules the equip-
lent for immediate delivery with
etwork operation to begin late
lis year.
Agreements with the Radiotele-
ision "El Mundo," S. A., Havana,
pprove plans for a 5-station, 4-
op TV microwave network ex-
ending 110 miles from Matanzas
3 Santa Clara, with intermediate
elay stations at Jovellanos, Los
vrabos and Manacas, and one
hannel for TV programming and
nother for general service com-
lunications. Agreements with
'hilco were concluded by Senor
Centura Montez, technical director
f the El Mundo firm, with almost
mmediate delivery scheduled, and
etwork operation to begin next
"vinter.
ILM INVESTMENT
New Lushane Firm Formed
?/USHANE Investment Co., 450 S.
rJeverly Drive, Beverly Hills, Calif.,
ias been organized to finance tele-
.ision and motion picture projects,
"leaded on a partnership basis by
laxwell Shane, motion picture pro-
lucer-director, and Sidney and
Ufred Lushing, Beverly Hills in-
dustrialists.
First TV venture is a series of
.04 quarter-hour films, Art Link-
etter & The Kids, featuring inter-
dews with children, under the ban-
ler of John Guedel Productions,
lollywood.
fitle Dispute
UGHT to use of the title, "Fraud,"
s being contested by Marcy Sapin,
mblisher of magazine, Frauds and
Answers, and Kenneth Herts, who
ias readied production on a pro-
>osed TV film series bearing the
itle of Fraud. Mr. Herts, in an
ixchange of letters, claims that
he word is a common English noun
ind is public property.
TV Aids Newspaper
FOUR-COLUMN photo of
the first public atomic ex-
plosion, photographed from
the 20-inch TV screen at
WLWT (TV) Cincinnati, was
printed in that day's final edi-
tions of the Cincinnati Post.
Station carried the blast tele-
cast in place of Ruth Lyon's
Fifty Club TV show, which
goes to NBC via WLWT
(TV) facilities. The show's
regular audience of women
watched the blast over three
studio video sets.
U. S. ECONOMY
To Absorb TV — Richards
THE United States economy will
absorb television in stride and sup-
port the medium along with radio
and other forms of advertising,
Robert K. Richards, NARTB pub-
lic affairs director, told the Na-
tional Capitol Forge, American
Public Relations Assn., at its lunch-
eon last Monday.
Noting that there is one business
to every 40 persons, Mr. Richards
said broadcasters are holding their
own except in areas with too many
stations.
Calling attention to public mis-
understanding of NARTB's atti-
tude toward educational TV, he
said the association, during FCC
hearings, warned against waste of
TV facilities because of the prac-
tical problems facing educators
planning to build TV stations, but
said it is actively in favor of edu-
cational programming.
If state universities go into tele-
vision, he said, taxpayers will be
supporting the stations. Broadcast-
ing and TV should be kept as free
of government restrictions as pos-
sible, he suggested, since any such
restriction cuts into individual lib-
erties. He recalled that only a
half-dozen educational radio sta-
tions remain of the 150 AM sta-
tions once on the air. He said
broadcasters are doing an out-
standing educational job.
Mr. Richards explained the
FCC's recent TV allocations and
warned that the United States
"will not sprout TV towers over-
night."
Trident Film Series
TRIDENT Films, New York, is
preparing production of 13 fairy
tales featuring the Salzburg (Aus-
tria) Marionette Theatre for film-
ing in Europe and ultimate release
both to television and theatres.
Previous puppet films by Trident,
formerly James & Schwep, include
"Night Before Christmas" and
"The Nativity," shown nationally
on TV last December. Salzburg
Marionettes are TV veterans, too,
having had a repeat spot on the
Ed Sullivan show (CBS-TV) after
a 50-city "in person" tour of the
U. S. last fall.
md-t&-emst
f /9
service
TV spots, shorts, package
ShoWS Interesting TV shorts and package
shows that sell merchandise . . . unusual and
ingenious effects for any length TV spots . . .
motion pictures Vogue Wright has
some of the ablest script writers in the business
. . . plus producing facilities in Chicago, New
York and Hollywood . . . resulting in new ap-
proaches in films such as the new safety film
just completed for Kaiser-Frazer Sales Corp. . . .
Slide films Expert counsel and guidance
in all forms of visual training aids ... of
particular interest in these days of "hard
selling" ... let our representative arrange a
screening of slide films produced for some of
America's largest and best known companies . . .
U DIVISION OF ELECTROGRAPHIC CORPORATION
CHICAGO: 237 East Ontario Street
HOLLYWOOD: Sam Goldwyn Studios, 1041 N. Formosa Avenue
NEW YORK: 225 Fourth Avenue
IROADCASTING • Telecasting
May 5, 1952 • Page 81
4
* based on latest
Memphis distribu-
tors' figures
CANCER DRIVE AID "tST*
RADIO and television were responsible for a large part of the success
of the American Cancer Society's 1951 campaign for education in cancer
detection, according to the society's 1951 report, just published.
The report indicated a total of 11,221 radio transcriptions distri-
buted and exhibited or broadcast to ★
audiences all over the country. Two
transcribed educational programs
used on radio included 689 sets of
Music America Loves, a series of
musical programs with short talks
on cancer, and 372 sets of Life's
Fuller Measures, a series of dra-
matic sketches presenting cancer as
a human program to be surmounted
by timely action. Among visual
features aired via television was
Worry and Doubt, a short motion
picture stressing the futility of
worrying and doing nothing about
cancer.
Individual stations not only car-
ried transcriptions but also went
all-out promotion-wise on behalf of
campaign funds. Typical of the re-
ports received by Broadcasting •
Telecasting as of last Thursday
were these:
A "Lights On" cancer drive
capped efforts in the Troy-Albany-
Schenectady area, with WTRY
Troy, N. Y., participating. Pro-
gram Director Randy English pro-
duced a one-hour program featur-
ing members of the touring Movie-
time USA troupe — Greer Garson,
Audrey Totter and Victory Jory —
in taped sequences. Vern Cook in-
terviewed the stars on tape, later
incorporated as background for the
program.
WHAS-AM-TV Efforts
WHAS Louisville, Ky., set up a
large display at the Merchants
Home Show at the Jefferson County
Armory, with photographs of
WHAS-CBS radio-TV stars. This
proved a natural tie-in with the
Kentucky Chapter, American Can-
cer Society, which occupied adjoin-
ing booths. WHAS interview pro-
grams thus attracted large crowds
near the display and cancer con-
tribution boxes.
WHAS-TV designated April 26
as C-Day, featuring a nine-hour
telethon of local programming de-
signed to stimulate donations. Set-
ting a goal of $11,000 in pledges,
WHAS television turned telephones
over to police, sports and celebri-
ties. Special feature was a dra-
matic film, Victory, and a presenta-
tion of the society's award to a
Kentucky woman for the outstand-
ing contribution.
WKY-TV Oklahoma City telecast
an interview with a local cancer
victim (whose larynx had been re-
moved) on its daily Guest Room.
Also appearing on the program
were a physician who performed
the operation, a specialist-board
chairman of the Oklahoma Cancer
Society and the director of the soci-
ety's volunteers.
KIST Santa Barbara, Calif.,
went to bat for the cancer society
with a show highlighting the tal-
ents of several Hollywood stars and
celebrities from other radio sta-
tions. Show was coordinated by Al
Staas and included Bob Hope, Tex
Williams, Walter O'Keefe, Martin
& Lewis, Fibber McGee & Molly,
Phil Harris and Alice Faye, and
Stan Kenton. Telephones were
manned all night to take pledges.
WHITE HOUSE
President Guides TV
Tour
THREE TV networks— NBC, CBS
and ABC — arranged to carry
guided tour of the rebuilt White
House, scheduled last Saturday
afternoon at 4 p.m. (EDT). Presi
dent Truman was to serve as host
to the nation, giving the nation-
wide audience an intimate glimpse
of the White House.
The President was to give a run-
ning commentary on the decora-
tions and the historical background
of the public rooms on the first two
floors. Mr. Truman agreed to con-
duct the TV tour so millions of tele-
viewers could see what the White
House looks like now.
Major radio networks and many
independent outlets were to broad-
cast a condensed version of the
President's commentary for later
in the week end with ABC sched-
uling 8-8:30 p.m. and MBS, 11:30-
11 :55 p.m. Saturday.
Renovation of the White House
was completed recently at a cost
of roughly $5,700,000. Long lines
of visitors have been taking a pub-
lic tour of the Executive Mansion
since it was reopened, with as many
as 5,000 able to crowd through in
a single day. Many millions of
viewers were offered the chance
to see the mansion simultaneously
in their own homes and at the same
time hear the President in his ad
lib description of the historic rooms
and furnishings.
Construction Forms
APPLICATION form (CMP 4-C)
for materials to be used in radio-
TV broadcasting and other con-
struction projects has been revised
by the National Production Author-
ity. Space is provided in new form
to answer certain questions for-
merly listed on separate sheets.
Additionally, a new section was
added requesting information
sought by the Defense Electric
Power Administration which evalu-
ates electric power projects. Broad-
casters filing for authorized ma-
terials (as distinguished from those
minor projects under self-author-
ization) need not fill out this pro-
vision which pertains to bids for
use of 2,000 kw or more power.
Forms and modified instruction
sheet are available from NPA,
Washington, or Commerce Dept.
field offices.
Page 82 • May 5, 1952
BROADCASTING • Telecasting
E
Strictly Business
(Continued from page 12)
every housewife's kitchen shelves.
This was accomplished, to a large
degree, through advertising on such
AM programs as Don McNeill's
-Breakfast Club (ABC radio, 9-9:15
a.m. EDT weekdays) and The Sec-
~ond Mrs. Burton (CBS Radio, 2-
■ 2:15 p.m. weekdays) as well as by
hitch hiking on other vehicles in
the well-filled General Foods' radio
garages.
Describing himself as "a typical
American guy," Mr. Cleaves fits
that category, perhaps, in only one
way. That is, he doesn't like join-
ing clubs. Spending as much as
■ 30-"> of his time traveling for Gen-
eral Foods, he seems to prefer stay-
ing at home, once he gets there.
' Mr. Cleaves' business travel is
; corollary, however, to one of his
business beliefs : in spite of adver-
tising volume, it is still the point
of contact and the sales organiza-
tion that counts. He strongly rec-
ommends that people going any-
where in advertising have sales
experience and a thorough knowl-
edge of the retail-wholesale rela-
tionship.
Born in Lowell, Mass., in 1911,
Mr. Cleaves attended the Thayer
Academy to prepare for Harvard,
where he was graduated with a ma-
jor in corporate economy with the
class of '33.
First job was in sales promotion
with American Tissue Mills, Holy-
oke, Mass. He left three years later
to join General Foods in 1936 as a
retail salesman in Boston. Quick
assignments followed for him, a
member of the subsidiary Diamond
Crystal & Colonial Salt Co., in
Providence, B. I., Chicago, and the
division home office, St. Clair,
Mich., where he became associated
merchandising manager. He was
NBC JONES TWINS
Cameramen Cover Turkey
! PERIPATETIC Jones Twins,
globe-trotting NBC television
I cameramen, are currently extend-
ing their chain of film exclusives,
latest of which was shown on the
I April 20 edition of the NBC tele-
I documentary, Battle Report —
I Washington.
The twins, Gene and Charles, and
Genes wife, Natalie, now overseas,
sent back 4,500 feet of film depict-
ing activity along the Turkish-
Russian frontier, filming of which
has never before been permitted.
The Jones trio accompanied the
Turkish a r m y in maneuvers
through snow-capped mountainous
terrain.
From Turkey, the Jones trio flew
to Rome where they covered Easter
ceremonies. Films shot of the po-
litical situation along the Suez
Canal also were shown on Battle
Report.
Jones twins may be remembered
for their film of Robert Vogeler in
Vienna just after his release from
Hungary, and their Easter 1951 of
Pope Pius XII addressing the mul-
titude in St. Peters square.
BROADCASTING • Tele
promoted to general sales man-
ager of the division in Februarv
1949.
In September 1950, he was sent
to New York as associate sales
manager, Jell-0 Division, to be
appointed sales and advertising
manager of the same division in
January, 1951. Then, two weeks
ago, Mr. Cleaves was named mar-
keting manager for Associated
Products: Jell-O, Minute Rice and
Minute Tapioca, Calumet Baking
Powder and Certo products.
Mr. Cleaves and his wife, the
former Barbara Morrison, live in
Darien, Conn., with their family
of three children — Deborah, 15 ;
Craig, 12, and Linda, 11. Given a
chance, the whole family will rush
to New Harbor, Me., for beach
life, fishing, and — under paternal
direction — "the finest clam bake
vou ever saw."
NEW TV TUBE
Allows Two-Band Tuning
TV RECEIVING tube permitting
construction of television tuning
units for both present VHF chan-
nels and the ultra high frequency
channels to be used in the future
was reported Wednesday as devel-
oped by the General Electric tube
department.
The tube makes possible a com-
bined tuning system for both bands
of TV channels, according to GE
tube engineers, who said a com-
bined tuner should include an
oscillator tube, a radio-frequency
amplifier and mixer tube, the type
GE is announcing.
GE engineers said production be-
gan on the oscillator tube last fall
and that the radio-frequency am-
plifier was displayed for the first
time in March at the Institute of
Radio Engineers national conven-
tion in New York.
The new mixer tube, like its
decessors, they said, covers with
its frequency range the entire band
of television frequencies. All three
tubes will be built at the firm's
Owensboro, Ky., receiving tube
plant. The new mixer tube has
designated type 6AM4.
Cantor's Blood Drive
NBC radio and TV comedian Eddie
Cantor has been commended for
helping the American Red Cross
blood plasma drive by New York's
Acting Mayor Rudolph Halley.
In urging that New Yorkers sup-
port the blood donor program, Mr.
Halley cited the network comedian
for "personally extending himself
to bestir public apathy" about mili-
tary needs for plasma. Mr. Cantor
scheduled a series of one-man
shows, for which a blood donation
will serve as admission, starting in
Boston last Tuesday, followed by
daily performances in Baltimore,
Cincinnati, Cleveland, Buffalo and
Chicago.
May 5, 1952 • Page 83
■
film report
Production . . .
Dean Martin and Jerry Lewis,
stars on NBC-TV Colgate Comedy
Hour, plan to produce and direct
a half-hour TV film series titled
Dean Martin and Jerry Lewis
Playhouse. Their Colgate contract
prohibits them from acting in the
series. An advisory board to select
new TV talent comprises Janet
Leigh, Tony Curtis and Jeff
Chandler.
* * *
Jerry Fairbanks Productions, Holly-
wood, now shooting The Greatest
Mother, a special half-hour TV
film for Mother's Day presenta-
tion by the Family Theatre, has
added Ethel Barrymore and Ruth
Hussey stage-film stars, to cast
also headed by Loretta Young and
Gene Lockhart. Miss Barrymore,
signed for series by Interstate Tele-
vision Corp., will make this her TV
film debut and read from the
Scriptures. Miss Hussey, for the
fourth time for Family Theatre,
will portray Mary, Mother of Jesus.
* * *
Don Ament Productions, Holly-
wood, is now filming half-hour TV
fairy tale series, Once Upon a
Time, the first of which' is The
Goose Girl. Each film is laid in
the home of a woodcarver who, as
he carves figures, relates stories to
two children. Already cast are
WOW-TV
leads the way in
Midwest Television
* WOW-TV serves one of the
fastest growing TV markets
in the United States.
* Every day an average of 125
families is added to the
WOW-TV audience.
* Present total- now well over
125,000 sets!
* Low-cost, high-rated partici-
pations now available.
Wire or telephone your nearest
John Blair-TV office or Fred
Ebener, Sales Manager.
WEbster 3400
WOW-TV
Channel Six
A MEREDITH STATION
OMAHA
FRANK FOGARTY, General Manager
Lois Butler, young film actress-
singer; Don Jorneaux, dancer with
the Sadlers Wells Ballet; Maurice
Cass, film actor, and Mary Scott
(Mrs. Cedric Hardwicke). Muriel
Brown, children's short story
writer, is adapting the scripts and
A. Barr-Smith, English producer-
director, is directing. Don Ament,
Southern California artist, is the
executive producer; Richard
Avonde, is the producer, and Leon
Chooluck is production supervisor.
Reynolds Productions, Beverly
Hills, has consummated deal for
Screen Televideo Productions to
film the first series of four half-
hour TV programs for the duPont
Co.'s Cavalcade of America on
NBC-TV. Production is to begin
within few weeks.
* * *
Allegro Pictures Inc., North Holly-
wood, Calif., and Bernard Tabakin,
Beverly Hills TV program pack-
ager, have concluded arrangements
with Jacques Gauthier, head of
Enterprises Generale Cinemato-
graphique, Paris, for a half-hour
TV film series to be produced in
France. Allegro Pictures and Mr.
Tabakin will supply the star, di-
rector, scripts and writer. Allegro
will handle distribution in the U. S.
* * *
Werner Janssen Productions, re-
cently formed in Hollywood to pro-
duce 100 three-minute color TV
films, has filed incorporation papers
listing Stanley Neal, industrial film
producer, as president; Werner
Janssen, composer-conductor, vice
president, and Sobey Martin, TV
film director, secretary. The firm
is capitalized for $150,000.
** * *
Sol Lesser Productions, Culver
City, acquires 1,010,000-foot film
library of Burton Holmes' trav-
elogues to be re-edited and released
as TV short subjects and theatrical
features. The library also includes
26 features in color and represents
Mr. Holmes' career as an adven-
turer-with-camera. His associate,
Robert Mallett, joins Mr. Lesser
to write and deliver narration for
the re-edited releases.
* * *
Sales . . .
Edward Lewis Productions, Holly-
wood, will begin series of 26 half-
hour TV films on CBS-TV May 30
for Joseph Schlitz Brewing Co.,
Milwaukee. Featured will be Irene
Dunne as narrator-m.c. and Dan
Duryea, Eddie Albert, Jane Wyatt
and Teresa Wright among others
in leading roles.
Hal Roach Jr. and Carroll Case, co-
producers of Showcase Productions,
Culver City, signed by Philip
Morris & Co. for 26 more half -hour
TV films in Racket Squad series.
Shooting started last week.
* * *
Spratt's Patent Ltd., Newark (dog
biscuits), has started Crusader
Rabbit, TV cartoon film series pro-
duced by Jerry Fairbanks Produc-
tions, Hollywood, on WCAU-TV
Philadelphia for 13 weeks trial run
preceding national distribution
under the same sponsorship, sched-
uled for September. Agency is
Paris & Peart, Philadelphia.
* * *
Harris - Tuchman Productions,
Hollywood, completed series of
eight TV film commercials for
Louis Milani Foods Inc., Los An-
geles (Cimarron Sauce, Buccaneer
and Thousand Island Dressing).
Agency is Leonard Shane Adv.,
Los Angeles.
* * *
Film People . . .
Edward Arnold, film actor and star
of Mr. President, on ABC radio,
and Diana Lynn, film and TV star,
have joined National Repertory
Theatre Inc., Hollywood, on a
partnership basis. The company is
producing TV films to be released
by Interstate Television Corp.
George Stevens, motion picture di-
rector and 1952 Academy Award
winner for Paramount's Place In
the Sun, has been signed to direct
the first TV film in Hal Roach
Studios, Culver City, The Dramatic
Hour series.
* * *
Screen Gems Inc., Hollywood, signs
Rhys Williams, Elizabeth Risdon
and Regis Toomey, stage-film
actors, for half-hour TV film,
Crossroads, U. S. A., now being
produced by Jules Bricken for
American Petroleum Institute.
Bing Crosby Enterprises, Los An-
geles, signs James Agee, co-author
of the screenplay for African
Queen, to adapt script of pilot film
for Trauma, a half-hour TV series.
Original story, The Chase, was
written by Bernard Girard and
Richard Doroso, producers of the
series.
Screen Gems Inc., Hollywood, sub-
sidiary of Columbia Pictures Corp.,
has signed Arthur Franz, stage and
film actor, for leading role in Gov-
ernment Is Your Business, second
in series of TV films which com-
pany is producing for the Christo-
phers, Catholic study group. Fea-
tured in film are Tom Powers,
Douglass Dumbrille and Minna
Gombell. Teleplay is based on
writing of Father James Keller and
was adapted by David Dortort at
Cyril Hume.
* * *
Phillip Terry, film actor, signed f<
leading male role opposite Glor
Swanson in Short Story, first
half-hour films in new TV serie
The Gloria Swanson Show, pre
duced by Tele-Voz Co., Mexico Cit
for distribution by Simmel-Mese
vey TV Productions Inc., Beverl
Hills.
Allan Miller, vice-president, MC^
(Beverly Hills talent agency) mo
tion picture department, and Georg<
Stern, radio-TV department, trans
fer to Revue Productions (subsi
diary MCA), in charge of produc-
tion.
* * *
Clayton Moore, star of Lone Ranger
TV film series produced for Gen-
eral Mills by Jack Chertok Pro-
ductions, assigned a role in Colum-
bia Pictures Corp. feature film,
"Son of Geronimo."
SAG-ATFP PACT
Negotiations Continues
WHILE collective bargaining nego-
tiations continue for a new con-
tract covering actors in TV film,
Screen Actors Guild's new daily
and weekly free-lance minimum
salaries of $70 per day and $250
weekly, will be put into effect May
8 in an agreement worked out be-
tween the guild and the Alliance of
Television Film Producers.
Besides ATFP members, in
agreement also are Hal Roach Pro-
ductions, Roland Reed Productions
and Cascade Productions. Previous
salaries were $55 and $175. Addi-
tional money agreed upon will be
held in reserve by the producers
until Wage Stabilization Board ap-
proval is obtained. Bargaining
continues on all SAG proposals in-
cluding rates for weekly free lance
actors in multiple pictures, and
additional payment to talent for
re-use of television films in which
they appear. Present SAG con-
tract with these producers expires
June 24.
Actor Retains Rights
RADIO and television rights to his
own services are retained by Brod-
erick Crawford, in a new contract
negotiated by the actor with Co-
lumbia Pictures Corp. New agree-
ment replaces his original seven
year contract. Under agreement
worked out by his representative,
Al Melnick, the film star is to make
two Columbia pictures yearly for
the next seven years and also be
available for one outside movie per
year, but reserves all radio and TV
rights for himself.
f ANGERTONE
BEST FOR'TV FILMS
STUDIO FILMS,
INC.
250 Pettibone Road,
Solon, Ohio
SYNC-SOUND
RANGERTONE
73 WINTHROP ST
NEWARK 4, N. J.
Page 84 • May 5, 1952
BROADCASTING • Telecasting
J;! ED BATES & Co. members preparing appeal for Ad Council's Armed Forces
lood Donor Campaign are (I to r) David Babbitt, TV copy writer; Gene Les-
*e, TV coml. supvr.; Herbert Gunter, TV coml. supvr.; John M. Lyden
tanding), partner and dir. of agency task force; Les Weinrott, Radio-TV dir.
T FAREWELL luncheon hosted by
IBC Hollywood are (I to r) Thomas
. McFadden, new dir., NBC natl.
pot sales; John K. West, v. p., NBC
Western Div., and Donald A. Norman,
ew KNBH (T) Hollywood gen. mgr.
WINNERS of Art Director Club of
Los Angeles award for best TV film
commercial are Ted Parmelee (I),
art dir., U. S. Navy Film, and Steve
Bosustow (r), pres.. United Produc-
tions of America, Burbank, Trudy
Wroe (c) is queen of club show.
^T WLWC (TV) Columbus, Ohio, re-
:eption-dinner are (I to r) Miss Kath-
| ;rine Fox, dir., Crosley special broad-
! :ast services; Burr Tillstrom, of NBC's
<ukla, Fran & Ollie; FCC Comr. E. M.
jrVebster; James Leonard, WLWC
manager, and Fran Allison, of Kukla,
Fran & Ollie.
APPROVING plans for KECA-TV
Hollywood weekly telecast of boxing
from Hollywood Legion Stadium are
(seated) Phil Hoffman, KECA-TV
mgr.; standing (I to r) William P.
Laffin, American Legion stadium
committee chairman; Hank Weaver,
station sportscaster, and Edward
Underwood, comdr.. Post No. 43.
CHECKING Ekco items to be advertised on The Goldbergs on NBC-TV are
I to r) Charles Standard, NBC-TV salesman; John Brooks, Ekco gen. sis. mgr.;
Montgomery McKinney, v. p.-acct. exec, Earle Ludgin agency, Chicago, and
Earl W. Lewis, Ekco adv. mgr.
POLITICAL PUNS
AAAA Hits Comics' Gags
SPONSORS backed by the Ameri-
can Assn. of Advertising Agencies,
alarmed by the growing trend of
TV comedians to poke fun at prom-
inent political figures, plan meas-
ures to curb the practice.
The culmination came April 27
on NBC-TV's Red Skelton Show,
when the comic made an indirect
reference to President Truman pre-
sumably causing viewers to tie in
the phrase, "Number One Idiot,"
with Mr. Truman.
Fear has been growing for some
time that if talent and writers re-
fuse to adhere to codes established
by networks, sponsors and their
agencies, the government might set
up control measures in the form of
censorship or legislation.
Canadian TV Sales
SALES of television receivers in
Canada climbed from $12,948,000
in 1950 to $20,836,000 in 1951, ac-
cording to data released by the
Dominion Bureau of Statistics at
Ottawa. At the same time, radio
receiver sales fell off from $59,160,-
000 in 1950 to $51,452,000 in 1951.
There were 754,000 radio receivers
sold in 1951, compared to 759,000
the previous year. Television sets
sold in 1951 totalled 39,200 com-
pared to 29,600 in 1950. Practically
all television receivers were sold in
southern Ontario.
BALTIMORE SPORTS
TV Aids, Not Hurts Gate
BALTIMORE experiment April 21
indicated video helps rather than
hurts sports gate receipts there
when the Squires Club staged the
Coliseum boxing card without ra-
dio or TV coverage, according to
Robert B. Cochran, WMAR (TV)
Baltimore program director.
Mr. Cochran said Sports Editor
Jesse A. Linthicum's column in
The Sun reported the night's re-
ceipts, normally averaging $400,
with television sponsorship running
the figure up to between $1,500
and $1,800, totaled only $207, an
all-time low, with no other local
sports competition that night.
Wrestling, too, is being aided by
TV, he said, with 1951 attendance
double that of 1950 and current
figures above those of last year.
Kaltenborn Awards
THE KALTENBORN Foundation,
established to promote scholarly
activities in the communication of
ideas through radio, television and
the press, has announced one
or two fellowships are now open for
the 1952-53 scholastic year. Ap-
plication blanks will be forwarded
upon request to the Foundation,
167 East 64th St., New York City
21. Recent fellowships went to stu-
dents at Miami U., U. of Munich,
and Free U. of Berlin.
PEABODY AWARD 1951
originating Station of
THE JOHNS HOPKINS SCIENCE REVIEW
Around
Baltimore
they always
keep an eye on
WARM
TELEVISION
CHANNEL 13
Affiliate DuMont Television Network — American Broadcasting Co.
Represented nationally by Harrington, Righter & Parsons, Inc.
FINAL
TELEVISION
ALLOCATIONS
REPORT
EXTRA COPiES
AVAILABLE
NOW
AT $3.00
EACH
This is the complete re-
port— 196 printed pages —
just as the FCC released
it, Monday, April 14, 1952.
This volume shows the
complete city-by-city
breakdowns for all 2,053
proposed stations in 1,291
communities. There are
sections on antenna
heights, educational res-
ervations, power, proce-
dures, Hennock's and
Jones' opinions, zoning
and mileage separation.
You'll want library cop-
ies, home copies, tear
copies and working cop-
ies. Please use the coupon
below and order today.
Limited Supply.
Broadcasting • Telecasting
870 NATIONAL PRESS BLDG.
WASHINGTON 4, D. C.
Please send copies of
the Final Television Allocations
Report at $3.00 each.
□ M/O, check □ please bill
ZONE STATE
SET SALE FRAUDS
RTMA-BBB Fight
ACTION to protect the public from
fraudulent methods in the sale and
servicing of television sets has been
taken by Radio-Television Mfrs.
Assn., in cooperation with the Assn.
of Better Business Bureaus.
The two associations have jointly-
prepared an 11-page booklet titled,
"Things You Should Know About
the Purchase and Servicing of Tele-
vision Sets." It was prepared by
the RTMA Service Committee in
cooperation with the Television
Service Bureau of BBB, developing
from an idea first carried out by
the New York BBB.
Television sets are complicated
and need some servicing from time
to time, but the prudent person
should suffer few headaches when
buying and using a TV receiver,
according to the consumer booklet.
"Remember these basic points,"
the consumer is reminded: "First
of all, what you are purchasing is
television reception. Your respon-
sible dealer wants you to have it.
He will demonstrate for you at his
place of business. Many dealers
also will arrange for a home dem-
onstration prior to purchase. The
set probably will perform better in
your home than in the dealer's
place of business, if you are in a
favorable location.
"Get it in writing. The grandest
promises may not do you any good
unless they're down in black and
white.
"Read before you sign. This
means your bill of sale, installment
contract if any, manufacturer's
warranty and service contract.
Know what you are getting and
how you are covered before you
buy. Retain your bill of sale — -it is
important should there be need to
establish warranty status in re-
spect to date of receiver purchase.
"When in doubt, find out. If
still in doubt, call or write the local
BBB or manufacturer's distributor
in your area."
Noting that television is prob-
ably the nearest thing to a miracle
that most persons will see in their
lifetime, the booklet notes:
"A television set is also a com-
modity when you're buying one or
having one repaired or serviced.
Amazing as they are, they are sen-
sitive instruments and they have
limitations. Because of some mis-
understanding concerning these lim-
itations and concerning the proper
method of approach to the purchase
and operation of a television re-
ceiver, RTMA and BBB have put
out this booklet."
There are a few irresponsible
operators in TV, as in every busi-
ness, the booklet warns, explaining
it is designed to protect the. public
from such organizations. Topics
covered in the booklet include an-
tenna, manufacturer's warranty,
service, service contracts and types
of service contractors. In addition,
SAFEGUARDS for public in buying and enjoying TV sets have been drafre
by RTMA Service Committee, working with Better Business Bureaus. RTM^
Committee members are (seated, I to r): D. R. Creato, RCA Service Co.; F. L
Granger, Stromberg-Carlson Co.; E. W. Merriam, Sylvania Electric Products
Joseph S. Durant, GE Supply Corp.; David Davis, General Electric Co
R. W. Felber, Stewart- Warner Electric Div.; Ray J. Yeranko, Magnavox Co.
C. E. Hoshour, Belmont Radio Corp.; unnamed visitor; A. H. Kuttruff, West
inghouse Electric Corp.; N. J. Cooper, Hallicrafters Co., Frank E. Smolek
Zenith Radio Corp. Standing, Albert Coumont, RTMA service manager; A. W
Kramer, Richard H. Schneberger, G. F. Hoppmann, Crosley Division; Harold J
Schulman, DuMont Labs. ; Fred Abrams, Emerson Radio & Phonograph Corp.,
John M. Woodland, Motorola Inc.; John F. Rider, publisher; F. B. Ostman
Capehart-Farnsworth Corp.
there is background material cov-
ering TV signals, equipment and
types of interference.
Rad'o commercials of two New
York City appliance dealers, offer-
ing to "store" TV sets and wash-
ing machines in listeners' homes
and to pay $1 per week for the
privilege, provoked action from the
local Better Business Bureau, ac-
cording to its April report.
Offer was made, according to the
commercials, due to an urgent
shortage of warehouse space in
New York. After investigation,
BBB reported the space shortage
as "exaggerated" and that, regard-
less of any real shortage, just one
TV set was "stored" in each house-
hold, with the purpose of making
a sale. On these grounds, BBB re-
quested the advertisements be dis-
continued, and one dealer, Bedford
Radio Sales & Service, stopped the
commercial immediately while the
other, Sunset Appliance Stores,
withdrew its ad within 24 hours
after the bureau issued a public
statement condemning the promo-
tion.
BOOK PUBLISHERS
Enlist TV as Sales Aid
GROUP of 18 national publishers^
and 27 Southern California retail P
book stores in a cooperative deal
combined forces to have television,
often blamed as their main com-
petition, sell books for them.
KNXT (TV) Hollywood's The
Valley Book Parade, weekly half-
hour program which started two
weeks ago, features Lorita Baker
Valley, book reviewer and lecturer
of 25 years experience, and her
daughter, Pat, leading discussions
on books with writers, commenta-
tors and literary authorities.
New York publishers, co-sponsoring jitr
program, are: Thomas Y. Crowell Co.,
Crown Publishers, Doubleday & Co.,
E. P. Dutton & Co., Farrar, Straus &
Young, Houghton Mifflin Co., The
Greystone Co., Lane Pub. Co., Little,
Brown & Co., McGraw-Hill Book Co.,
Prentice-Hall, G. P. Putnam's Sons,
Random House, Rinehart & Co., Henry
Schuman Inc., Simon & Shuster and
Viking Press.
Agency is Jack Case Adv. Coun- f
selor, Los Angeles.
WARD in Johnstown is TOPS
— for the Listener
— for the Advertiser
in Central Pennsylvania Market.
RATINGS
RESULTS
RENEWALS
UlflRD
CBS RADIO NETWORK
WEED & CO., Representative
MARKET IN
WESTERN
PENNSYLVANIA
Page 86 • May 5, 1952
BROADCASTING • Telecast
MU-NBC INSTITUTE
Agenda Set for Chicago
)N-JOB training will be given
'or the first time this year to stu-
lents attending the annual North-
estern U.-NBC Summer Radio
nstitute in Chicago. Advanced stu-
lents will be eligible to enroll for
he seminar-internship in broad-
ast production during the six-week
ession of professional courses.
Those selected must have back-
bounds, aptitudes and interests
hich indicate "a capacity for
'ichievement in that area of study,"
ottf according to the co-directors of the
TM|astitute, Judith Waller, director
F,j|<£ education and public affairs at
net; i^BC Chicago, and Donley Fedder-
Co :;en, chairman of the department of
Ci 'adio and television at Northwest-
y £Fn. Interns will spend 30 to 40
oleijiours weekly as observer-workers
,JLn an NBC Chicago radio or TV
ii jj production department with on-the-
cp i.ob training in their selected field,
mult Twelve regular courses will be
i >ffered during the institute, cover-
ing programming, production, writ-
Ing, sales, management, public
.ervice, news and announcing, with
>oth radio and television included
n most of the courses. Television
done will be studied in television
■ .tation organization and television
je,;j lirecting and production, which
jjhrill be taught by, respectively,
1 Jeorge Heinemann, TV program
" s nanager at NBC Chicago, and Ben
3ark and Don Meier, producer-
Is? lirectors there.
Jfr Other courses and instructors:
'IT Radio and Television. Today, a sym-
.aj losium conducted by Mr. Feddersen
] Vith broadcast experts; Radio and Tele-
Jerpision Announcing, Louis Roen, an-
nouncer; Radio-Production Procedures,
*rl lomer Heck, radio program-production
rJ nanager; Music for Radio and Tele-
| dsion, Ralph. Knowles, radio produc-
I ion-director.
Sales and Management, Richard
i'ulkner, local radio sales; Dramatic
•Vriting, Martin Maloney, assistant pro-
essor of radio, Continuity Writing.
r 1 jyle D. Barnhart, assistant professor
; | if radio; News and Special Events
:M Broadcasting, Baskette Mosse, assistant
irofessor of radio, journalism school;
"e,i >rogram Planning and Building,
" I Charles Hunter, assistant professor of
adio: and Public Service Broadcast-
"r^I ng, Miss Waller.
Enrollment is limited to persons
vith experience in broadcasting or
elated fields and to "especially
WJLB Detroit last month entered its 27th year of broadcasting. Toasting com-
pletion of 26 years of operation are (I to r) Richard Pavey, music director;
George R. Kendall, station manager; Edwin E. Nyy, assistant to the president;
E. H. Clark, chief engineer, and E. V. Hay, commercial manager.
talented newcomers," Miss Waller
said. Classes will be at NBC studios
in Chicago and on the NU campus
at Evanston.
PARTS SYMPOSIUM
Set in D. C. May 5-7
CAMPAIGN of electronics manu-
facturers and users to improve
quality of the parts that go into
equipment is arousing widespread
interest in industry and govern-
ment, according to Radio-Television
Mfrs. Assn. Registration for a
three-day symposium on quality of
components is running far ahead
of the rate last year.
Sponsoring the symposium, to
start today (Monday) at the In-
terior Dept. auditorium, Washing-
ton, are American Institute of
Electrical Engineers, Institute of
Radio Engineers and RTMA, with
active support of the National Bu-
reau of Standards and Dept. of
Defense.
Some two-score representatives
from other countries are expected
to attend. Sessions will be held
during the day, except for an eve-
ning discussion on transistors.
Symposium headquarters will be
the Roger Smith Hotel.
GATES
QUINCY,
ILLINOIS
ALLBroadcasiin9^ ^sm
THESE OFFICES
TO SERVE YOU
QUINCY, ILL TEL. 8202
HOUSTON, TEXAS TEL. ATWOOD 8536
WASHINGTON, D. C. ... TEL. METROPOLITAN 0522
MONTREAL, QUE. ....... TEL. ATLANTIC 9441
NEW YORK CITY TEL. MURRAY HILL 9-0200
ROADCASTING • Telecasting
WALK AM-FM ON AIR
Patchogue, L.I., Dedication
WALK-AM-FM Patchogue, L. I., is
now on the air after dedication
ceremonies last month. AM station
is on 1370 kc with 500 w daytime.
FM outlet operates on 97.5 mc.
Officers include Nils E. Segerdahl,
president-general manager; Wil-
liam K. Macy Jr., vice president-
treasurer, and John Wallace, sec-
retary.
WALK is owned and operated by
the Suffolk Broadcasting Corp. and
is located in South County Shores,
East Patchogue. Other staff mem-
bers include Douglas Way, news
editor; Arnold Lewis, sports di-
rector; Edmond Robbins, assistant
news editor; Vincent Ranieri, engi-
neer; Walter Luce, engineer-
announcer; Phillip Roll, traffic
manager; Bob Early, morning per-
sonality; Leon Fremault, staff an-
nouncer-farm director; W. K.
Macey Jr., vice president; Jack
Ellsworth, program director; Mrs.
N. Segerdahl, secretary -bookkeeper ;
Ailene Sybil, women's editor; Wal-
ter Bates, commercial manager,
and Owen Marlow, announcer-
engineer.
WSB Okays Guild Pact
NEW minimum wage agreement
between Radio and Television Di-
rectors Guild and CBS Television
in Hollywood, retroactive to Feb.
1, 1951, has been approved by the
Wage Stabilization Board. Con-
tract, affecting about 35 persons,
calls for floor managers' starting
rate to be S85 for a 40-hour week,
progressing to S100. Directors
start at $125, receiving S145 at the
end of the first year. They receive
additional fees for commercials.
XEW restaurant is being opened by
Larry Finley, disc m.c, KFWB Holly-
wood, on Sunset Strip in that city.
His programs will originate from
there.
So met king to sing
about. . .
KWK is the radio
buy in St. Louis!
You'll find KWK's LOW — low
cost per 1000 radio
homes delivered gives you
results for a song!
Your Katz man has the facts -
based on Pulse reports!
Globe-Democrat Tower S/dg.
Saint louts
KefVte&etUaUue
*JU KATZ AGENCY
May 5, 1952 • Page 87
ACCORDION folder promotion
piece, released by CBS Radio,
declares "It's no secret that the
Housewives' Protective League
proved the most sales effective par-
ticipating program in all broad-
casting." Cartoon characters whis-
per this message from ear to ear
with 16 success stories given as ex-
amples of show's pulling power.
• — • — • .
GUEST APPEARANCES
"WELL known civic leaders and
personalities in the Atlanta area
are invited to be "disc jockeys of
the Day" on new program, It's
Your Mike, on WSB there. Guest
is encouraged to tell his personal
story or give information on a cur-
rent community project or drive as
well as introduce his favorite
music.
• — • — •
UN INTERVIEW PROGRAM
INTERVIEW program, Spotlight
on the UN, is being carried by Lib-
erty Broadcasting System in co-
operation with United Nations Ra-
dio daily from 8:30-8:45 p.m. EDT.
Show features discussion with UN
delegates and correspondents and
celebrities, and highlights UN ac-
tivities in various fields.
• — •— •
MERCHANT SALUTES WCHS
QUARTER-PAGE advertisement
in both local Sunday newspapers
was used by a Chevrolet dealer to
salute WCHS Charleston, W. Va.,
as a good advertising medium. In
the ads, the dealer pointed out that
Chevrolet and WCHS made a good
team.
WHLI's BIG
SUMMER BONUS
275,000 additional res-
idents on Long Island
during June, July, Au-
gust and September!
ONE STATION,
WHLI. DOMINATES
THE MAJOR LONG
ISLAND MARKET*
*Conlan latest share of audience: Daytime,
February 1952, Hempstead, L. I., N. Y
w
LI
AM 1100
FM 98.3
HEMPSTEAD
LONG ISLAND, N.Y.
PAUL SODOFSKY.
PRES.
w ma of
REPRESENTED BY RAM BEAU
FREE JELL-0 CUT-OUT
FREE cut-out puppet show with
the purchase of three Jell-0 Pud-
dings is being offered as part of
give-away series planned by the
Joseph Jacobs agency, N. Y., for
concentrated promotion in the New
York Jewish market. Puppet cut-
out features Menasha Skulnik,
leading Jewish comic, and star of
the Jell-0 Pudding show over
WEVD New York.
NEW POLITICAL WRINKLE
AMONG special guests to be heard
in WMT Cedar Rapids' special con-
vention coverage in Chicago are
winners of WMT's high school
essay contest. More than 300 Iowa
schools participated in the contest,
with pupils writing on the topic,
"Why I Would Like To Attend the
Republican (or Democratic) Na-
tional Convention." Two winners
are to be selected from each party.
Together with their teachers, the
young winners are to air their
views from Chicago. This political
convention coverage will climax
WMT's 20-program package, Poli-
tics Is Your Business.
RADIO-MOVIE TIE-IN
CONTRACT with Pacific Drive-In
Theatres has been signed by
KLAC-AM-TV Hollywood calling
for reciprocal plugging of theatres'
motion pictures and station's radio
programs. Disc jockeys have re-
corded programs describing their
show which will be played before
first feature and during intermis-
sion. KLAC will advertise drive-
in's feature between 5:30 and 7
p.m. daily spotting it twice in the
afternoon and three times in the
evening.
WDAK Version
"THE REAL facts about Ap-
pomattox," according to a
trade bulletin circulated by
Allen M. Woodall, president
of WDAK Columbus, Ga.,
have been slightly twisted in
history books. Mr. Woodall
said Gen. Robert E. Lee was
taking a rest after chasing
Gen. Grant's army all over
the country and just prior to
taking over Washington.
When a man walked in the
court house "Gen. Lee took
him to be his orderly" and
gave him his sword to polish.
Actually Gen. Grant came in
to surrender, according to the
Woodall version. Having
handed Gen. Grant his sword,
Gen. Lee, "being a true
Southern gentleman, couldn't
go back on his word."
TRANS-ATLANTIC TV
FIRST STEP toward trans-Atlan-
tic telecasting was believed achieved
April 27 by WTVN-TV Columbus,
Ohio, and BBC in London, when the
two produced Youth Has Its Say,
regular WTVN weekly junior town
meeting show, with the audio por-
tion comprising questions and an-
swers relayed live via radio-tele-
phone and the video portion com-
prising pictures shot in advance in
London. Planning took more than
a year, station reports.
— • — • — •
AIMED AT HOUSEWIVES
DAYTIME TV show for a house-
wife audience was aired for first
time April 28 by WTCN-TV Minne-
apolis-St. Paul. New show is tele-
cast Monday through Friday, 1:30-
1:45 p.m. Format combines con-
sumer information, community
activities, exercise demonstrations,
hit tunes and guest speakers.
• — •— •
CHURCH CHOIR SERIES
SERIES featuring choirs of area
Protestant churches has begun at
WCCC Hartford, Conn. Greater
Hartford Council of Churches and
American Guild of Organists are
cooperating with station to present
The Churches Sing. More "than
fifty choirs are expected to par-
ticipate. Programs will be taped
during the week so singers will be
able to hear themselves at broad-
cast time each Sunday.
•— •— •
WTJN SHUT-IN BROADCASTS
PROGRAM designed to reach com-
munity's shut-ins is being aired
by WTJN - AM - FM Jamestown,
N.Y. Radio coverage has been pro-
vided for weekly visits made to
homes of invalids by members of
city's Good Neighbor Society. Sta-
tion reports programs have enjoyed
great success in giving participants
a sense of belonging to the com-
munity and a new interest in things
which surround them.
WRFD'S RADIO ACTIVITY
FOLDER announcing "you don
need an Atomic bomb to be Radi
Active in Ohio" has been sent ou
by WRFD Worthington. Effective
ness of station's open house at ne\
studios and radio farm is theme o
the piece, which tells the story wit!
pictures of those who attended t<
substantiate the station's claims.
'WHOA, BOY . . .'
KTOW Oklahoma City is airing i
special gimmick for a used ca:
dealer. A "cowboy-type" voice i:
heard over the sound of horse'.'
hoofbeats, saying, "Whoa, boy . .
this is where I trade you in for £
good used car." Stunt had an un'
expected turn when an old fellovJ
walked in to buy "that horse the
fellow traded in."
•— •— •
SCORES AND MUSIC
ALTHOUGH baseball games will
not be aired this season on WCAV
Norfolk, Va., station has launched!
Grandstand Bandstand Show with]
music and two five-minute complete!
scorecards every hour. Cards to!
keep pace with the baseball scene
will be mailed to listeners on re-
quest. Three and a half hour show,1
handled by Joe Guidi, is sponsored
by Muntz TV and Personna Blades.
•— •— •
'THE HUMAN HEART'
COMMUNICATION Materials
Center, a division of Columbia U.
Press, 413 W. 113th St., New York
27, has announced completion of a
radio series of eight dramatic re-
ports on progress in the treatment
of heart disease. Characters in the
radio series include many top media
stars.
• — • — •
TV STAGES BOXING
STUDIO-STAGED Thursday box-
ing featuring four 4-round bouts
lasting from 6:15-7:30 p.m. and
broadcast exclusively for television
by KNXT (TV) Los Angeles is
being promoted by the station with
mailing pieces showing a montage
of newspaper and magazine articles
and pictures about the events. The
CBS-TV station stages the ama-
teur bouts in its own studio with
Tom Harmon, sports director and
former U. of Michigan football
star, calling the blows. Invited
guests number 350.
immediate revenue produced
rith regional promotion
campaigns
years of
service to the
broadcasting industry
experienced sales
personnel will sell community
programs throughout
your coverage area
HOWARD J. McCOLLISTER Company
66 ACACIA DRIVE
ATHERTON, CALIFORNIA
DAVENPORT 3-3061
PAUL W. McCOLLISTER, Gem
Page 88 • May 5, 1952
BROADCASTING • Telecasting
l4
IEW BASEBALL PACTS REACHED
WMCA, WPIX (TV), WGN-TV, WXEL (TV) Set Plans
ORE baseball agreements, spon-
rships and broadcast schedules
ere announced by radio and
deo. outlets in three major league
ties after the season got going.
WMCA New York reports it
Id all baseball adjacencies and
liabilities for its broadcasts of
.e 1952 Giants schedule.
WPIX (TV) New York, sched-
ing telecasts of 154 Giant and
ankee games, has surrounded the
■ents with six live shows and
088 spots.
Identified by WPIX as "the
rgest sports package in the his-
ry of television," the sale is
icked by some 16 national ad-
:rtisers.
Station is featuring Joe DiMag-
o on his Yankee Preview program
) minutes before and after all
ank games for Philip Morris
garettes, through Biow Co., New
ork. Laraine Day, before each
iants game, is presenting her
larter-hour A Day With the
iants for Metropolitan New York
odge Dealers, through Ruth-
luff & Ryan, followed by Win
lliot's 10-minute Clubhouse In-
■rviews, with half sponsorship by
^hite Rock Beverage Co., through
enyon & Eckhardt, the other half
j Beacon Wax Co., through Allied
dvertising Agency of Boston.
After-Game Buys
After follow-ups for both teams,
uy LeBow and Hal Tunis are con-
acting a 10-minute baseball quiz
)r Bedford Stores, through Al
^lack Productions.
| Bristol-Myers Co. for Bufferin
nd Champion Spark Plug Co., has
;iken all eight-second spots; Wil-
/s-Overland and Zippo Mfg. Co.
aeks three-fourths of the secon-
;ary 20-second announcements al-
;rnately, and the primary 20-
.econd spots alternately by New
J/ork Multiple DeSoto group of
isalers, Colgate - Palmolive - Peet,
ities Service Oil Co. (Pennsylvania
il) and Dwight Edwards Co., a
ivision of Safeway Stores. Re-
taining quarter of secondary 20-
jcond announcements was pur-
lased by Excelsior Quick Frosted
[eat Products, through H. W.
auptman, New York.
WGN-TV Chicago is feeding all
aturday Cubs and White Sox
ames to WOOD-TV Grand Rapids,
ith same sponsors as Chicago,
:amm's beer and Chesterfields,
tation sent April 15 telecast game
BASEBALL
SOUND EFFECT
5 0/F SPEEDY-Q DISC
COVER ALL REQUIREMENTS
«10.f*2.eo.
•rder CO J). Today While Supply last*
harles Michelson, Inc.
to WXEL (TV) Cleveland, which
supplied narration for Indians-
White Sox opener. Plans have
been dropped for feed to Rock Is-
land, Memphis, Birmingham and
Atlanta.
Preceding Mutual's Game of the
Day, Toni Co., (for Prom Home
permanent, White Rain lotion
shampoo) sponsors five -minute
Warm-Up show over full network
alternately with Gillette Safety
Razor Co., Toni announces, with
Al Heifer, sportscaster, handling
interviews of sports celebrities and
late baseball news.
WTTV (TV) Bloomington, Ind.,
is bringing major league baseball
to the Indianapolis area televiewers
for the first time. This was an-
nounced by Norman Cissna, sales
manager of WTTV, who explained
that WTTV is telecasting 26 Cin-
cinnati Reds games through
WCPO-TV Cincinnati.
WXEL has named Bob Neal, for
past two years sportscaster and
general manager for WERE Cleve-
land, from which he has resigned,
to announce Indians' games, with
Nicholas (Red) Jones, former
American League umpire, con-
centrating on color. The station
is using four cameras this year,
Franklin Snyder, general man-
ager, said.
EVEN Ventura, Calif., came up
with carrier pigeons as a means
of circumventing the telephone
strike in its "Operation Coo" [B«T,
April 21] for the Ventura Braves-
Fresno Cardinals game in Ontario
April 11. Station and sponsor,
Warren General Tire Co., Ventura,
got together with the Ventura Rac-
ing Pigeon Club and moved the
NETWORK CLIENTS
Up In Radio and TV
ADVERTISERS active in TV net-
work programming totaled 166 as
of April 1952 compared to 163 as
of January 1952, while 132 adver-
tisers were sponsoring regularly
scheduled radio network shows as
of April, compared to 124 in Janu-
ary.
These listings appear in the new
edition of The FACtuary, pub-
lished quarterly by Executives Ra-
dio-TV Service, Larchmont, N. Y.
Totals show 158 regularly sched-
uled programs sponsored on TV
networks, compared with 202 spon-
sored radio network programs.
This represents a drop of nine TV
programs and a gain of two radio
programs from the January totals
of 167 TV and 200 radio shows.
Currently active advertising
agencies in network TV number
90, with 82 agencies in network
radio, FACtuary listings showed.
*MER|
ftp QUA
CULMINATION of plans for carrier pigeons to serve as medium by which
KVEN Ventura, Calif., received and transmitted description of baseball
game played by Ventura Braves and Fresno Cardinals in Ontario are set by
(I to r) Harry Engel, owner-general manager, KVEN; Lloyd Warren, president.
Warren General Tire Co., Ventura; Don Johnson, racing secretary, Ventura
Racing Pigeon Club. Telegraphers' strike prevented normal transmission
of play-by-play reports.
game back for the strictly daytime
working pigeons who brought game
results -after each inning to sports-
caster Jerry Palmer.
WPTR Albany, N. Y., announced
that George Miller, sports director,
handles play-by-play broadcasts of
all the Schenectady Blue Jays'
Eastern League games this year,
with Ed Lange, former Siena Col-
lege basketball star, handling color.
Tobin Packing Co. is sponsor.
WWPA Williamsport, Pa., sports
director, Bill Gardner, announces
the major part of the Williamsport
Tigers games in the Eastern League
this year. Sponsors are Clark
& Hoag, Philco TV dealer, and E.
Ferranti, Ballantine beer and Ale
distributor.
the weight of a magazine
BROADCASTING • TELECASTING
carries plenty of weight with read-
ers. Consider this:
1. More people associated with radio-
TV pay for BROADCASTING •
TELECASTING than for any other
Journal.
2. Among radio-TV advertisers and
agency people alone (the men and
women who decide where adver-
tisers' messages shall be aired) over
5500 copies are bought each week
with at least 4 readers per copy —
over 25,000 impressions.
Behind your message
add the weight of
is nothing to be com-
puted in ounces or
postage rates. The
true measure is this:
"How much weight
does it carry in the
field it serves?"
3. In 1951 — as for 20 years past —
BROADCASTING • TELECASTING
published more radio and more
television news and business fea-
tures than all other industry publi-
cations combined.
No . . . the weight of a magazine can
best be determined by the intense
loyalty of its readers. That's why it
pays to put the weight of BROADCAST-
ING • TELECASTING behind your mes-
sage. It will carry you further, deeper,
more productively to your best custom-
ers than any other approach.
ROADCASTING • Telecasting
May 5, 1952 • Page 89
April 24 Applications . . .
ACCEPTED FOR FILING
AM— 1060 kc
KWSO Wasco, Calif.— Requests CP to
change frequency from 1050 kc to 1060
kc, change from D to unl. with 1 kw
DA-N.
AM— 1380 kc
KDAS Malvern, Ark. — Requests CP
to change frequency from 1420 kc to
1380 kc.
TV— Ch. 13
WHIO-TV Dayton, Ohio— Requests
CP to change ERP from 24 kw vis., 13
kw aur., to 56.42 kw vis., 28.21 kw aur.;
transmitter location from 1414 Wilming-
ton Ave. to 3228 Germantown St., Day-
ton, and change ant., etc. Ant. height
above average terrain 1145 ft.
Extension of Completion Date
KBLA Burbank, Calif. — Requests
mod. CP, as mod., which authorized
new AM station, for extension of com-
pletion date.
KISS (FM) San Antonio, Tex.— Re-
quests mod. CP, as mod., which au-
thorized new FM station for extension
of completion date.
WICU (FM) Urbana, 111.— Requests
mod. CP, which authorized changes in
existing non-commercial educational
FM station, for extension of comple-
tion date.
KFBC Cheyenne, Wyo. — Requests
mod. CP, as mod., which authorized
frequency change, power increase, DA-
DN, change trans, location, etc., for
extension of completion date.
KIWL Ridgecrest, Calif.— Requests
mod. CP, which authorized new AM
station, for extension of completion
date.
KWOO Poplar Bluff, Mo.— Requests
mod. CP, which authorized frequency
change, power increase, DA-DN, change
trans, location, etc., for extension of
completion date.
WIVI Christiansted, Virgin Islands-
Requests mod. CP, as mod., which au-
thorized new AM station, for extension
of completion date.
Extension of SSA
KFAR Fairbanks, Alaska— Requested
extension of SSA to operate on 660 kc
with 10 kw unl. from Sept. 1, 1952, to
May 1, 1952 (sic) AMENDED to change
expiration date to Feb. 1, 1954.
CP for CP
KGRO Malvern, Ark.— Requests CP
to replace expired CP, which au-
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fCC actions
APRIL 24 THROUGH MAY 1
CP-construction permit ant.-antenna cond.-conditional
DA-directional antenna D-day LS-local sunset
ERP-effective radiated power N-night mod.-modification
STL-studio-transmitter link aur.-aural trans.-transmitter
synch, amp.-synchronous amplifier vis.-visual unl.-unlimited hours
STA-special temporary authorization CG-conditional grant
SSA-special service authorization
Grants authorizing new stations and transfers, accompanied by a
roundup of new station and transfer applications, begin on page 95.
thorized new AM station, on 1380 kc,
1 kw D.
WEVA-FM Emporia, Va.— Requests
CP to replace expired CP which au-
thorized new FM station.
Modification of CP
WILB Williamsburg, Va.— Requests
mod. CP, which authorized new AM
station, for approval of trans, and main
studio locations, etc.
FM Changes
KWOO-FM Poplar Bluff, Mo.— Re-
quests CP to change ERP from 16 kw
to 15 kw, ant. height above average
terrain from 190 ft. to 217 ft., and
change trans, location.
License Renewal
WHBU Anderson, Did.— Requests re-
newal of license.
WMPA Aberdeen, Miss. — Requests re-
newal of license.
APPLICATION RETURNED
KTKM Hartford, Wis.— RETURNED
application for mod. CP, as mod., which
authorized new AM station, for exten-
sion of completion date.
APPLICATION DISMISSED
KSFO San Francisco— DISMISSED
application for assignment of CP, as
mod., to Columbia Bcstg. System Inc.
of California.
WJQS Jackson, Miss. — DISMISSED
application for CP to change frequency
from 1400 kc to 1300 kc, increase power
from 250 w to 5 kw D, 1 kw N, etc.
(Contingent upon WJDX relinquishing
1300 kc.)
April 25 Applications . . .
ACCEPTED FOR FILING
AM— 560 kc
WJLS Beckley, W. Va.— Requests CP
to increase power from 1 kw D to 5
kw D.
AM— 930 kc
KTKN Ketchikan, Alaska— Requests
CP to increase power from 1 kw D to
5 kw D.
AM— 1260 kc
KPOW Powell, Wyo.— Requests CP
to increase power from 1 kw DN to
5 kw D, 1 kw N.
AM— 1290 kc
KINY Juneau, Alaska— Requests CP
to change frequency from 1460 kc to
1290 kc.
License for CP
WSLN Delaware, Ohio— Requests li-
cense for CP which authorized new
non-commercial educational FM sta-
tion.
WRBL-FM Columbus, Ga.— Requests
FIGHT TO FREE ALBANIA
WGAC Undertakes Campaign
CAMPAIGN to remove Albania
from Iron Curtain control is pro-
moted in a program series by
WGAC Augusta, Ga. It is based on
interviews featuring Hugh Grant,
Dr. Nuci Kotta, member of the
Albanian legitimist movement, and
other Albanians. Mr. Grant, a re-
tired U. S. diplomat, served as
American ambassador to Albania
from 1935 to 1939.
Mr. Grant is a close friend of
the exiled King Zog of Albania. The
commentary, heard five times
weekly at 7 p.m., is sponsored by
Morgan Truck & Tractor Co. and
International Harvester Co.
license for CP, as mod., which au-
thorized new FM station.
Change Trans. Location
WLBS Birmingham, Ala. — Requests
CP to change trans, location.
WIMS Michigan City, Ind. — Requests
CP to change trans, location and ant.
height above average terrain.
Modification of CP
WSWF Fort Myers, Fla.— Requests
mod. CP, as mod., which authorized
new AM station, to change trans, and
studio locations.
WEYE Sanford, N. C— Requests mod.
CP which authorized new AM station,
for approval of trans, and studio loca-
tions.
KPLN Camden, Ark. — Resubmitted
request for mod. CP, which authorized
new AM station, for approval of trans,
and main studio locations.
WPRE Prairie du Chien, Wis.— Re-
quests mod. CP, which authorized new
AM station, for approval of trans, and
main studio locations.
TV Power Increase
KRON-TV San Francisco— Requests
mod. CP, which authorized change in
facilities, to increase ERP from 9.6 kw
vis., 4.8 kw aur., to 100 kw vis., 50 kw
aur., and change from DA to non-DA.
Extend Completion Date
WROW-FM Albany, N. Y.— Requests
mod. CP, as mod., which authorized
new FM station, for extension of com-
pletion date.
WICU (TV) Erie, Pa.— Requests mod.
CP for extension of completion date.
WFMY-TV Greensboro, N. C— Re-
quests mod. CP for extension of com-
pletion date.
WBAL-TV Baltimore— Requests mod.
CP, as mod., for extension of comple-
tion date to July 20.
License Renewal
Following stations request renewal
of license:
WERS (FM) Boston; WAVE-TV
Louisville, Ky.; KMTV (TV) Omaha,
Neb., and WCNB-FM Connersville, Ind.
To Change Name
WOWL Florence, Ala.— Requests mod.
license to change name from Daylight
Bcstg. Co. to Radio Muscle Shoals Inc.
TENDERED FOR FILING
CP for CP
KSCY Searcy, Ark.— Requests CP to
replace expired CP for new AM sta-
tion on 1450 kc, 250 w unl.
TV APPLICATION RETURNED
WHFC Die, Chicago— RETURNED ap
plication for new TV station [FCC
Roundup, April 21]; channel reques:
(UHF Ch. 25) out of order.
APPLICATIONS DISMISSED
KSD-TV St. Louis— DISMISSED ap-
plication for changes in station.
Key Bcstg. System Inc., Stamford
Conn.— DISMISSED application for new
FM station.
April 29 Decisions . . .
BY FCC BROADCAST BUREAU
Granted AM License
WARN Aiken, S. C— Granted li-
cense new AM station: 990 kc, 1 kw, D.
Granted FM License
WLOK-FM Lima, Ohio— Granted li-
cense for new FM station: 103.3 mc,
(Ch. 277), 340 w, ant. 175 ft.
Change Studio Site
WCAU - TV Philadelphia — Granted
mod. license to change studio location
Change ERP
KPIX (TV) San Francisco— Granted
CP to change ERP from 29.9 kw 1
15.4 kw aur., to 3.6 kw vis., 1.8 kw aur.,
change trans, location, ant. system and
make other changes.
Completion Date Extended
WIVI Christiansted, Virgin Islands
Granted mod. CP for extension of com-
pletion date to 5-15-52; cond.
KIWL Ridgecrest, Calif.— Granted
mod. CP for extension of completion
date to 10-8-52; cond.
11-hour Broadcast Day
WMUS Muskegon, Michigan — Grant-
ed request for authority to broadcast
from 6:00 a.m. to 5:00 p.m., EST, for £
period not to exceed thirty days.
License for CP
WAWZ Zarephath, N. J. — Granted Li
cense for CP, as mod., covering in-
crease in night power and new DA sys-
tem (DA-2); 1380 kc, 5 kw, DA-2, share
time with WBNX; cond.
KUSD Vermillion, S. D. — Granted
license covering change of facilities
hours of operation and DA; change
trans, location and make changes in
ant.; cond.: 690 kc, 1 kw-D, DA-D
Granted Mod. CP
WRDB Reedsburg, Wis. — Granted
mod. CP for approval of ant., trans
and main studio location.
WAYS Charlotte, N. C— Granted mod
CP to make changes in ant. and extend
commencement and completion dates to
2 months and 8 months from date of
grant; cond.
WBAM Montgomery, Ala. — Granted
mod. CP to change trans, and main
studio location and extend commence
ment and completion dates to 2 months
and 8 months from date of grant; cond
WICU Erie, Pa.— Granted mod. CP
for extension of completion date to
10-24-52.
ACTIONS ON MOTIONS
By Comr. George E. Sterling
WCRK Morristown, Tenn. — Granted
petition for acceptance of its late ap
pearance in proceeding re application
of LaFollette Bcstg. Co., LaFollette,
Tenn.
April 30 Decisions . . .
COMMISSION EN BANC
Granted License Renewals
Following stations granted renewal of
licenses for regular period:
KIOX Bay City, Tex.; WCOL Colum-
bus, Ohio; WMNB North Adams, Mass.;
WPRA Mayaguez, P. R.; KDLX Del
Rio, Tex.; KBMN Bozeman, Mont.;
SERVICE DIRECTORY
Custom-Built Equipment
U. S. RECORDING CO.
1121 Vermont Ave., Wash. 5, D. C.
Sterling 3626
COMMERCIAL RADIO
MONITORING COMPANY
PRECISION FREQUENCY MEASUREMENTS
Engineer on duty all night evtry night
JACKSON 5302
P. O. Box 7037 Kansas City, Mo.
• TOWERS •
AM • FM • TV •
TOWER SALES & ERECTING CO.
6100 N. E.
DAV
EAU
STATION
P. O. BOX
,1 GUIDANCE
0Y, NEW YOKK
Page 90 • May 5, 1952
BROADCASTING • Telecasting
CONSULTING RADIO & TELEVISION ENGINEERS
JANSKY & BAILEY
Executive Offices
National Press Building
Offices and Laboratories
1339 Wisconsin Ave., N. W.
Washington, D. C. ADams 2414
Member AFCCE *
Commercial Radio Equip. Co.
Everett L. Dillard, Gen. Mgr.
INTERNATIONAL BLDG. Dl. 1319
WASHINGTON, D. C.
P. O. BOX 7037 JACKSON 5302
KANSAS CITY, MO.
etii li Craven, Lohnes & Culver
MUNSEY BUILDING DISTRICT S215
WASHINGTON 4, D. C
Member AFCCE*
E. C. PAGE
CONSULTING RADIO
ENGINEERS
BOND BLDG. EXECUTIVE 5670
WASHINGTON 5, D. C.
Member AFCCE *
WILLIAM L. FOSS, Inc.
Formerly Colton & Foss, Inc.
927 15th St., N. W. REpublic 3883
WASHINGTON, D. C.
LYNNE C. SMEBY
"Registered Professional Engineer"
1311 G St., N. W. EX. 8073
Washington 5, D. C.
ROBERT L HAMMETT
CONSULTING RADIO ENGINEER
230 BANKERS INVESTMENT BLDG.
SAN FRANCISCO 2, CALIFORNIA
SUTTER 1-7545
BERNARD ASSOCIATES
CONSULTING RADIO ENGINEERS
5010 Sunset Blvd.
Hollywood, Calif. NOrmandy 2-6715
KSWA Graham, Tex.; KSD St. Louis,
Mo.; KXOK St. Louis, Mo.; WJMS Iron-
wood, Mich.; WKHC Cincinnati; WFEC
Miami; KPOA Honolulu, T. H.; WOBS
Jacksonville, Fla.; WPDQ Jacksonville;
WGBS-FM Miami; KRAI Craig, Col.;
KARM-FM Fresno, Calif.; KPHO-TV
Phoenix, Ariz., and KLAC Los Angeles.
Licenses Extended
I Following stations granted temporary
-—'{ jxtensions of licenses for period end-
JAMES C. AAcNARY
Consulting Engineer
National Press Bldg., Wash. 4, D. C.
Telephone District 1205
Member AFCCE*
A. D. RING & CO.
26 Years' Experience in Radio
Engineering
MUNSEY BLDG. REPUBLIC 2347
WASHINGTON 4, D. C.
Member AFCCE*
MelNTOSH & INGLIS
1216 WYATT BLDG.
WASHINGTON, D. C.
Metropolitan 4477
Member AFCCE*
MILLARD M. GARRISON
1519 Connecticut Avenue
WASHINGTON 6, D. C.
MICHIGAN 2261
Member AFCCE*
JOHN CREUTZ
319 BOND BLDG. REPUBLIC 2151
WASHINGTON, D. C.
Member AFCCE*
GEORGE P. ADAIR
Consulting Radio Engineers
Quarter Century Professional Experience
Radio-Television-
Electronics-Communications
1833 M St., N. W.. Wash. 6, D. C.
Executive 123$ — Executive SSil
(Nights-holidays, Lockwood 5-1819)
Member AFCCE *
JOHN B. HEFFELFINGER
815 E. 83rd St. Hiland 7010
KANSAS CITY, MISSOURI
Vandivere,
Cohen & Wearn
Consulting Electronic Engineers
612 Evans Bldg. NA. 2698
1420 New York Ave., N. W.
Washington 5, D. C.
ing August 1, 1952:
KWAL Wallace, Idaho, and WVNJ
Newark, N. J.
Further License Extensions
Following stations granted further
temporary extensions of licenses for
period ending August 1 :
WKLV Blackstone, Va.; WPLI Jack-
son, Tenn.; WSOO Sault Ste. Marie,
Mich.; WTNJ Trenton, N. J.; WTTT
Coral Gables, Fla.; WCBT Roanoke
—Established 1926—
PAUL GODLEY CO.
Upper Montclair, N. 3. MO. 3-30H
Laboratories Great Notch, N. J.
Member AFCCE*
There is no substitute for experience
GILLETT & BERGQUIST
982 NATL. PRESS BLDG. NA. 3373
WASHINGTON, D. C.
Member AFCCE*
RUSSELL P. MAY
1422 F St., N. W. Kellogg Bldg.
Washington, D. C. REpublic 3984
Member AFCCE*
KEAR & KENNEDY
1302 18TH ST., N. W. HUDSON 9000
WASHINGTON 6, D. C.
Member AFCCE* '
GUY C. HUTCHESON
P. O. Box 32 AR 4472
1100 W. Abram
ARLINGTON, TEXAS
WALTER F. KEAN
AM-TV BROADCAST ALLOCATION,
FCC & FIELD ENGINEERING
1 Riverside Road — Riverside 7-2153
Riverside, III.
(A Chicago suburb)
GRANT R. WRATHALL
Aptos, California
Appointments arranged for
San Francisco Seattle Salt Lake Cit»
Lot Angeles Portland Phoenix
Box 260 APTOS— 3352
Member AFCCE*
HARRY R. LUBCKE
CONSULTING TELEVISION ENGINEER
Television Engineering Since 7929
2443 CRESTON WAY HO 9-3266
HOLLYWOOD 28, CALIFORNIA
Rapids, N. C; KTTV Los Angeles,
Calif., and WOV New York. (Comr.
Sterling not participating in WOV ac-
tion.)
Granted Renewal
KS2XAO Quincy, 111. — Granted re-
newal of developmental station license
for regular period.
Set for Hearing
WMRO Aurora, 111. — Designated for
hearing application for renewal of li-
GEORGE C. DAVIS
501-514 Munsey Bldg.— STerling 0111
Washington 4, D. C.
Member AFCCE*
GAUTNEY & RAY
CONSULTING RADIO ENGINEERS
1052 Warner Bldg.
Washington 4, D. C.
National 7757
WELDON & CARR
WASHINGTON, D. C.
1605 Connecticut Ave.
Dallas, Texas Seattle, Wash.
4212 S. Buckner Blvd. 4742 W. Ruffner
Member AFCCE*
A. EARL CULLUM, JR.
CONSULTING RADIO ENGINEERS
HIGHLAND PARK VILLAGE
DALLAS 5, TEXAS
JUSTIN 6108
ROBERT M. SILLIMAN
1011 New Hampshire Ave., N. W.
Republic 6646
Washington 7, D. C.
WILLIAM E. BENNS, JR.
Consulting Radio Engineer
3738 Kanawha St., N.W., Wash., D. C.
Phone ORdway 8071
Box 2468 Birmingham, Ala.
Phone 6-2924
RAYMOND M. WILMOTTE
1469 Church Street, N. W. DEcatur 1231
Washington 5, D. C.
Member AFCCE *
Member AFCCE'
'I 3ROADCASTING • Telecasting
cense and granted temporary extension
of license for operation until conclu-
sion of this proceeding or until Dec. 1,
1952, whichever is earlier.
WLAP Lexington, Ky. — Designated
for hearing application for renewal of
license and granted temporary exten-
sion of license for the period ending
August 1.
(Continued on page 95.)
May 5, 1952 • Page 91
CLASSIFIED ADVERTISEMENTS
Payable in advance. Checks and money orders only.
Situations Wanted 204 per word— $2.00 minimum • Help Wanted 254 per word— $2.00 minimum
All other classifications 30^ per word — $4.00 minimum • Display ads. $15.00 per inch
No charge for blind box number. Send box replies to
Broadcasting • Telecasting, 870 National Press Bldg., Washington 4, D. C.
applicants: If transcriptions or bulk packages submitted, $1.00 charge far mailing. All transcriptions, photos, etc. sent
to box numbers are sent at owner's risk. Broadcasting • Th-ecasting expressly repudiates any liability or respon-
sibility for their custody or return.
Help Wanted
Managerial
Experienced general manager, willing
to take over $10,000 interest and man-
agement of established regional day-
time station (full time possibilities) in
one of best New England markets. Air
mail particulars first letter. Box 72P,
BROADCASTING . TELECASTING.
Salesmen
Salesman. Good opportunity in Illinois
for hard-hitting salesman. Liberal
drawing against commissions. Send
details to Box 924M, BROADCASTING
. TELECASTING.
Salesman who can sell and sell hard.
Southern 5 kw clear wants a man who
has already demonstrated his ability in
radio sales. Liberal draw against com-
missions future unlimited. Rush de-
tails and references. Box 14F, BROAD-
CASTING . TELECASTING.
New England network affiliate in pleas-
ant prosperous college community
needs hard-working salesman. Salary
plus commission. Background and
references. Box 29P, BROADCAST-
ING . TELECASTING.
Wanted immediately. Engineer for
sales in broadcasting field. Must be
under 30 and possess sales ability. Some
travel — Chicago and vicinity. Excel-
lent opportunity with well established
company. Box 40P, BROADCASTING
. TELECASTING.
Salesman: Real opportunity for in-
dustrious time salesman. Liberal draw
against commissions. 1 kw with mar-
ket over 300,000 population in North
Carolina. If you can sell, you can
earn $6000.00 and more per year. Full
information first letter with recent
photo. No hot shots please. All re-
plies confidential. Box 44P BROAD-
CASTING . TELECASTING.
Salesman, successful, experienced,
new under developed market vicinity
Detroit, salary, increasing progressive
commission, upwards $10,000 yearly
alert topflight man. Mail particulars.
Radio-2355 Guardian Bldg., Detroit.
Time salesman. Salary plus commission.
Good market. KFRO, Longview, Texas.
Immediate opening for experienced
salesman to handle established accounts
and bring in new ones. Good op-
portunity with stable operating sta-
tion. John Rossi, KIBL, Beeville,
Texas.
Announcers
Experienced announcer for 25,000 watt
Nebraska station. Send full particulars,
audition record, board experience and
salary requirement, first letter. Box
926M, BROADCASTING . TELECAST-
ING
Florida east coast independent needs
first phone man with accent on an-
nouncing. Part time sales in rich
market, if desired. Ideal working con-
ditions and climate. Box 13P, BROAD-
CASTING . TELECASTING.
Experienced announcer-engineer. Sev-
enty-five start. Upper midwest. Box
26P, BROADCASTING . TELECAST-
ING
Metropolitan New York station needs
announcer with 1st class ticket. Send
full particulars regarding experience
and salary requirements. Box 32P,
BROADCASTING . TELECASTING.
Straight announcer, 40 hours; $65 per
week plus talent, if deserving. CBS
affiliate in large gulf coast city has im-
mediate opening. Send disc or tape
and full details to Box 37P, BROAD-
CASTING . TELECASTING.
Wanted, announcer from Texas or
southwest by Texas station. Prefer
deep voice, news specialist. Send discs,
all details first letter. College radio
graduates will be accepted. Applica-
tions without discs not accepted. Box
45P, BROADCASTING . TELECAST-
ING.
Help Wanted (Cont'd)
Top combo man. Pacific northwest ma-
jor market. LBS affiliate. Emphasis
on announcing. $2.16 hour. Overtime.
Permanent. Box 41P, BROADCAST-
ING . TELECASTING.
Early morning man desired by progres-
sive independent. Must be capable
idea man who can build salable shows.
Write Box 65P, BROADCASTING .
TELECASTING.
Announcer-engineer with first class
ticket. Starting pay $75 for experi-
enced man. Pennsylvania independent.
Box 66P, BROADCASTING . TELE-
CASTING.
Combination announcer - engineer
wanted by Florida major network
regional fulltime station. Special em-
phasis on announcing but must hold
first class license. All applications
confidential. Box 76P, BROADCAST-
ING . TELECASTING.
Combination man with first phone.
Excellent opportunity for advancement
as present owner plans to expand to
three station operation. Need is im-
mediate. Please do not contact un-
less you are able to start at once.
Starting salary $65.00. Air mail, wire
or call Manager, KCRT, Trinidad,
Colorado.
Announcer wanted for permanent staff
position, . news and board work. No
ticket required. Excellent opportunity
advancement for right man. KGHF,
Pueblo, Colo.
Experienced combo man immediately,
$60.00 and housing, daytime, KRLW,
Walnut Ridge, Arkansas.
Adding combination man to staff. An-
nouncing abilities and permanency
most important. Send audition and
details WBUT, Butler, Penna.
Combination announcer-engineer, 1st
class license — contact Robert F. Wolfe,
WFRO, Fremont, Ohio.
WGCM, Gulfport, Mississippi, has open-
ing for experienced announcer who can
also do sports.
Versatile mature voice for 5000 watts
net station in Newport News, Va. Pre-
fer married man. Need disc now and
desire interview as follow up. Send
disc or tape to WGH, Newport News,
Va.
Wanted, experience combination man
first phone. WHBS, Huntsville, Ala-
bama.
Vacation replacements — announcer
seven weeks and engineer six weeks.
Send resume and audition. Ed Eckert,
Program Director, WKNY, Kingston,
N. Y.
Announcer — who wants to make money
and live in enjoyable community, with
or without 1st phone, $65 to start, $5
raise in short time, $200 bonus in year,
20% commission on all sales at own
leisure, not required, 35 to 40 hours
weekly, owner is manager, small con-
genial staff, station making good money,
must have experience, personality, be
stable, want job with future and home
in friendly, wealthy town. Send tape,
picture. WKUL, Cullman, Alabama.
Experienced announcer for 10,000 watt
Miami station. This announcer must be
"tops" on record shows and news. Send
audition tape, recent photo, data and
salary requirement to Ron Tuten,
WMIE, Miami, Florida.
Experienced morning man for staff
announcing. Good conditions, pension
plan. Send tape, qualifications, picture.
WNAE, Warren, Pennsylvania.
Good announcer who can handle gen-
eral announcing and write local news.
Excellent opportunity, immediate open-
ing. Air mail disc, salary requirements,
complete personal data. Manager,
WPAQ, Mt. Airy, N. C.
Staff announcer wanted. Prefer man
with independent station experience.
Please send photo and tape or disc.
WPIC, Sharon, Pa.
Help Wanted (Cont'd)
Technical
First class engineer. No experience re-
quired. Virginia network station. Box
238K, BROADCASTING . TELECAST-
ING.
Chief engineer. Immediate opening.
250 watt CBS station. Permanent.
Good pay and chance for advancement
in our group-owned station setup. Ex-
cellent opportunity for right man.
Photo, background first reply. Box
56P, BROADCASTING . TELECAST-
ING.
First class engineer, no announcing,
state minimum salary. Box 52P,
BROADCASTING • TELECASTING.
Combo man 1st phone emphasis an-
nouncing, nearby Detroit, progressive
increases, overtime, high earnings, ideal
conditions, car necessary. Rush audi-
tion tape, background information.
Radio 2355-Guardian Bldg., Detroit.
First phone engineer — in the center of
vacationland. Alamogordo — "Gateway
To The Lincoln National Forest". Write,
wire or phone — salary requirements.
Wayne Phelps, KALG - Alamogordo,
New Mexico.
Immediate opening for 1st phone en-
gineer. Good pay. Inexperienced ap-
plicants considered. 250 watt ABC sta-
tion. Send background and reference
information with first letter to KBIX,
Muskogee, Oklahoma.
Wanted: An engineer at kw daytimer.
Bud Crawford, KCNI, Broken Bow,
Nebr.
Engineer with first phone license. Will-
ing to learn announcing. No experi-
ence necessary, KENA, Mena, Ark-
ansas.
Engineer-announcer, emphasis on an-
nouncing. University town, KLWN,
Lawrence, Kansas.
Engineer. Excellent working condi-
tions in a university city. If desired,
work schedule arranged to attend uni-
versity. KNOX, Grand Forks, North
Dakota.
Radio operator with first phone license.
Write or phone A. M. McGregor, KSTT,
Davenport, Iowa. 6-2541, days; 3-6677,
evenings.
Wanted, ambitious engineer experi-
enced construction and maintenance
willing to take responsibility. Trans-
portation furnished from west coast.
Air mail details KULA, Honolulu, T. H.
Good experienced announcer with first
class ticket. Send audition tape, record
of experience, business and character
references to KWFC, Hot Springs, Na-
tional Park, Arkansas.
First class engineer: $50 for 40 hours
plus overtime. WCBT, Roanoke Rapids,
Engineer, first phone, experience un-
necessary, transmitter at studio, WCED,
DuBois, Pennsylvania.
First phone. No announcing. Start
$250.00 per month plus overtime.
WCMY, Ottawa, Illinois.
Immediate opening for first class oper-
ator, WEAV, Plattsburg, N. Y.
Engineer wanted. No experience neces-
sary. Good pay. Great opportunity for
right man. Apply WFLB, Fayetteville,
North Carolina. All applications an-
swered.
Wanted— First class engineer, $200
month. Contact Chief Engineer, WHAL,
Shelbyville, Tenn.
Help Wanted (Cont'd)
Want first class engineer. Evenir
shift. Contact WIEL, Elizabethtowi
Kentucky.
First class engineer-announcer. Pei
manent position, good working cond
tions. WJAT, Swainsboro, Georgia.
Immediate opening first phone eng:
neer-announcer. All applications cor.
sidered regardless of experience. Ide?
working conditions in small friendl
southern town. Rush complete dat
with salary requirements to Manage]
WKDK, Newberry, S. C.
Engineer for TV micro-wave relay sta
tion. Starting salary $225 per montl
plus overtime, plus car allowance
Phone Chief Engineer, WSAZ-TV
Huntington, West Va.
First class engineer-announcer needed
$60.00 weekly. WSON, Henderson
Kentucky.
First class phone operator wanted. Ex-
perience not necessary. Radio Statior
WSSV, Petersburg, Va.
Production-Programming, Others
Wanted: Experienced newsman with
bachelor's degree as parttime instructor
in large midwestern school of journa-
lism while working on graduate de-
gree. Radio news experience essential,
television experience desirable. Write
Box 973M, BROADCASTING . TELE-
CASTING.
Desire male copywriter with ideas.
Some announcing. Submit samples.
Texas. Box 23P, BROADCASTING .
TELECASTING.
Immediate opening for continuity di-
rector, full charge of department.
Must be top administrator as well as
top writer, to qualify as department
head in this hard hitting midwest 5 kw
operation. Send complete info to Box
50P, BROADCASTING . TELECAST-
ING.
Wanted — Continuity chief. Experienced
writing for all types of clients. Send
letter with full details, copy samples,
salary requirements. Moderate, health-
ful climate. Program Director, KCSJ,
Pueblo, Colorado.
Program director-copywriter, fully ex-
perienced. Send full details first let-
ter. R. C. Force, Manager, WKNK,
Muskegon, Michigan.
Copywriter, young man or woman head
copy department. Some experience
preferred. Opportunity for advance-
ment. Send details, sample copy to
Mr. Joe Fife, WWCA, Gary, Indiana.
Situations Wanted
Managerial
General-program manager. Ten years
experience. Eight years present posi-
tion New England network station.
Desire change offering advancement,
more temperate climate. Complete
knowledge all phases of successful
operation. Cultured, civic - minded,
married, college, excellent references.
Box 22P, BROADCASTING . TELE-
CASTING.
Manager with successful history begin-
ning as salesman to sales manager to
manager desires return to station man-
agement. 12 years experience with
independent and network stations.
Recognized as top sales producer.
Complete history and interview upon
request. Now employed with top ra-
dio organization in country, excellent
reasons to return to station manage-
ment. Midwest preferred. Married,
37 years old. Write Box 24P, BROAD-
CASTING • TELECASTING.
General or commercial manager. Ex-
perienced. Capable. West or south-
west. Box 43P, BROADCASTING .
TELECASTING.
Manager-salesman, 14 years all phases
broadcasting. Proven sales record.
Highest type references. 39, married.
Prefer non-metropolitan market mid-
west or southwest. Box 58P, BROAD-
CASTING . TELECASTING.
Corporation vice president 35 now
actively engaged in general and en-
gineering management of radio station
property in midwest, desires relocate
east or south. Direct correspondence
solicited, looking towards association
in June or July. Primary interest in
radio not TV. Box 71P, BROADCAST-
ING . TELECASTING.
Situations Wanted (Cont'd)
f years experience radio and television
;ales and management. Desire sales in
jast or southeast. Preferably TV. Ex-
;ellent references. Available for in-
:erview. Write Box 49P, BROADCAST-
ING . TELECASTING.
ftadio announcer. Program man. SRT
graduate, desires position any loca-
tion. Veteran. Draft exempt. Write
:ox 989M. BROADCASTING . TELE-
CASTING.
3<
Salesman, 27, married with family
wishes job in Florida or gulf coast.
Experienced. Box 69P, BROADCAST-
ING . TELECASTING.
Announcers
Experienced young disc jockey with
irst phone desires location in good
: j narket to do 2V2 to 3V2 hour afternoon,
jr evening, or night show — or both.
Net, indie AM and TV background in-
cluding production as well as participa-
iu tion. Ex-serviceman. No draft wor-
ries. Available immediately. Box IIP,
BROADCASTING . TELECASTING.
Announcer — Inexperienced, but trained.
Fine voice with emphasis on relaxing
type shows. Can handle news and
general staff announcing. Can do well
if given a chance. Disc, photo, refer-
ences available. Box 15P, BROAD-
CASTING . TELECASTING.
Newsman, 6 years network, indie,
magazine writing, broadcasting, spe-
cial events and documentary work
~r|"Topnotch experienced sportscaster.
Good play-by-play. Baseball a must.
Football, basketball, boxing, wrestling.
1 Highest recommendation from present
employer. Box 20P, BROADCAST-
■J«[»ING . TELECASTING.
[ Experienced announcer — all phases in-
cluding network. Young, single, col-
rlege degree, draft exempt. DJ, news,
f board. Available immediately. De-
f sire permanent location in the east.
Photo, tape. Box 38P, BROADCAST-
■ING . TELECASTING.
Good experienced staff announcer, com-
mercials, DJ, news, personality, con-
scientious, reliable. Box 42P, BROAD-
CASTING • TELECASTING.
South Louisiana, announcer, salesman,
copywriter, strong news, commercials,
$75.00 week. Box 48P, BROADCAST-
ING . TELECASTING.
_
Personality, hillbilly disc jockey, musi-
cian, singer. 6 years experience as
musician and singer, 2V2 years as disc
jockey. Also experience: recording
with top hillbilly outfit, interviews and
pop record shows. Age: late twenties,
married with family. Dependable, do
not drink. Presently employed. Box
51P, BROADCASTING . TELECAST-
ING.
Experienced announcer, 5 years all
phases, excellent ad-lib, colorful news,
college degree, all replies considered,
available immediately, request tape.
Box 57P, BROADCASTING . TELE-
CASTING.
Attention east coast, announcer with
5 years experience. 1st phone, de-
pendable, ambitious. Do anything in-
cluding sports. Box 59P, BROADCAST-
ING . TELECASTING.
Married veteran, experienced. Strong
on news and commercials. Operate
console. Box 61P, BROADCASTING .
TELECASTING.
Newscaster. Staff announcer, copy-
writer. Four years experience. Grad-
uate radio & TV school. College.
Third phone. Car. Married. Will
travel. Sober. Dependable. Available
immediately. Disc, references. Box
73P, BROADCASTING . TELECAST-
ING^
Experienced announcer - sportscaster.
First phone. Veteran, 28, college back-
ground, single. Will travel. Box 74P,
BROADCASTING . TELECASTING.
Announcer. Experienced. Saturday-
Sunday fill-in for station in five hour
radius of N. Y. C. Paul Clark, %
Haber, 2616 Union St., Queens, N. Y. C.
Staff announcer, news, commercials
and strong deejay. Prefer midwest.
Tom Gibson, 800 W. 31st Independence,
Missouri.
Experienced announcer, first phone.
College graduate. Veteran, 24, wants
permanent job central-southern In-
diana, Illinois, Ohio. Tape and details
on request. Marty Martini, 603 East
Palm, Orange, Calif.
Situations Wanted (Cont'd)
Announcer, control board, news, sports,
personality. Member Radio Writers
Guild. Disc available. Bob Miller,
1141 Elder Avenue, N. Y. C.
Announcer — Some commercial board
and mike experience. Three years
university. Pathfinder graduate. Clear,
mature voice. 29, single, Navy veteran.
Prefer midwest. Charles S. May, 4001
Bell St., Kansas City 2. Missouri.
Announcer-engineer. First phone, one
year experience, good DJ and com-
mercials. Full pleasant mature voice.
Tape available. Wire, write Frank
O'Malley, General Delivery, Mont-
gomery, Alabama.
Announcer-engineer desires summer
replacement job. New York experi-
ence. Will travel. Lonnie Padron, 520
W. 139 Street, New York.
Announcer — operate board, experience
at New York station. Free to travel,
draft exempt, disc on request. W. V.
Spahr, 630 Gramatan Ave., Mount
Vernon, New York.
Technical
RCA graduate. Veteran, married, car.
FM, kilowatt AM. Four years same
company. Control, transmitter. Prefer
transmitter. Box 28P, BROADCAST-
ING . TELECASTING.
I have a second phone and also a class
(A) Ham license. Will work in broad-
cast station for second class wages
while obtaining first phone. Preferably
Mo. or Ark. Will consider anywhere.
Have had radio college and corre-
spondence courses, lots amateur experi-
ence. Reasonable wages while learn-
ing. Box 30P, BROADCASTING •
TELECASTING.
Combo man— First phone, strong an-
nouncing, tape, photo. Available June
16. Box 31P, BROADCASTING .
TELECASTING.
Experienced engineer-announcer with
selling experience, at present chief, de-
sires permanent job with future in mid-
west. Box 33P, BROADCASTING .
TELECASTING.
Recent graduate of Cleveland Institute
Radio Electronics with 1st class radio-
telephone license, desires position.
Box 34P, BROADCASTING . TELE-
CASTING^
Chief engineer to take complete charge
of broadcast and television station.
Ten years experience at 5 kw direc-
tional and thorough knowledge of tele-
vision technique. State salary and
location. Box 35P, BROADCASTING
. TELECASTING.
Chief engineer. Thoroughly experi-
enced, handle anything in technical de-
partment. Box 54P, BROADCASTING
. TELECASTING.
First class engineer, experienced, de-
sires work in N. Y. C. Immediate
availability. Box 60P, BROADCAST-
ING . TELECASTING.
First phone, inexperienced. Desire New
York, southern New England area.
Others considered. Box 64P, BROAD-
CASTING . TELECASTING.
Engineer 1st phone 1\'2 years AM-FM-
TV experience. No announcing. Mini-
mum salary $60. Southeast. Box 67P,
BROADCASTING . TELECASTING.
First phone technician. Past experi-
ence includes radio-TV repair and chief
of small station. Married veteran with
car. Minimum $62 per week. Box
70P, BROADCASTING • TELECAST-
ING^
Engineer/chief engineer, 16 years broad-
casting experience (installation, di-
rectional arrays, television) desires
responsible position with progressive
station. Box 78P, BROADCASTING .
TELECASTING.
Engineer, plenty of experience, avail-
able immediately. Box 55P, BROAD-
CASTING . TELECASTING.
Production-Programming, others
Appeal to women's and children's
market. Will write, participate in
shows exclusively for these sellable
markets. Prefer midwest. Box 980M,
BROADCASTING . TELECASTING.
TV or radio production assistant. Wide
experience little theatre production;
summer stock; business; teaching; pub-
lic relations. College graduate. Train-
ing in TV and radio. Dependable.
Capable assuming responsibility. Easy
to get along with. Background and
ability adaptable to variety of jobs.
Box 19P, BROADCASTING . TELE-
CASTING.
(Continued on next page)
EDWARD C. L0BDELL ASSOCIATES
announce the Reorganization of its Placement Division
under the new name
TO STATIONS:
Personnel qualified and able to serve you available
through our careful selection based upon your strict-
est definition of their duties.
Confidential presentation of verified facts about men
who can contribute to the efficiency and build your
organization.
Relief from the time consuming chore of mass inter-
viewing through presentation of the most select indi-
viduals.
Personnel Analysis and Qualification Programs es-
tablished.
All at NO CHARGE to the Station.
TO APPLICANTS:
One fee with NO registration, filing or supplemental
charges.
One week's salary the only fee.
Guidance on ways and means to improve your stand-
ing within the industry.
A confidential relationship which can lead to greater
satisfaction and more money in the bank.
No makeshift pitching for something you won't fit.
Rut instead effective presentation for the spot you
belong in.
We have the orders — Here are only a few pending
on May 1st:
Station Manager — New York Chief Engineer — Pennsylvania
State
Program Director — Ohio Sales Manager — New York
State
Newscaster — New York State Engineers — New York, New
Jersey
Engineers — Pennsylvania, Maryland, Delaware, Wisconsin,
Ohio, California
Announcer-Engineers — New York, New Jersey, Florida, West
Virginia, Mississippi, Maryland, South Carolina
and many others by mail, wire, and phone daily.
Write
(Agency)
Edward C. Lobdell - Licensee
1 7 East 48th Street New York 1 7, New York
Situations Wanted (Cont'd)
News director — local news, special
events coverage specialty. Fifteen
years newspaper-radio experience. Box
21P, BROADCASTING . TELECAST-
ING.
Copywriter, experienced, single, draft
exempt. Looking for progressive sta-
tion in northeast. No announcing.
Box 46P, BROADCASTING . TELE-
CASTING^
Looking for capable staff member?
Stage actor, singer, director, stage
manager desires to transfer talents to
radio or TV. Good voice. College
graduate. Veteran. Some radio act-
ing, announcing experience. TV school
graduate. Prefer New York state or
northeast but will consider all replies.
Box 47P, BROADCASTING . TELE-
CASTING.
Gal Friday wants to work all week.
Radio-TV production, N. Y. C. Six
years experience program-production
air work. Box 62P, BROADCASTING
. TELECASTING.
Copywriter, good typist, shorthand, one
year commercial writing course, desire
start in New England area. Female.
Box 63P, BROADCASTING . TELE-
CASTING.
Television
TV chief engineer now available for
new installation, desires contact. Box
960M, BROADCASTING • TELECAST-
ING^
Production-Programming, Others
TV weatherman — topnotch television
weatherman, available one - month
notice. Good salesman. Best offer
considered anywhere. Box 983M,
BROADCASTING . TELECASTING.
Advertising — programming executive,
currently employed TV, interested in
future opportunity. Box 998M, BROAD-
CASTING . TELECASTING.
For Sale
The best in complete tower sales and
service by the south's largest tower
erection company. Will sell or buy
your used towers, erect or service your
towers. A. A. A. Tower Company, Inc.,
Box 898, Greenville, N. C.
Stations
Midwest station. 250 w. Independent.
Rich agricultural area. $32,500. Terms
possible. Box 12F, BROADCASTING .
TELECASTING.
250 watt fulltime station in Pacific
northwest. Only station in isolated
market. Operated profitably for two
years. Owner wants to return to the
east. $25,000 cash. Box 53P, BROAD-
CASTING . TELECASTING.
Exceptional opportunity to acquire 1000
watt property in fast growing Texas
town of 100,000 population. Control can
be purchased for $12,000 with liberal
pay-off. Harvey Malott Co., 237 Madi-
son Ave., New York 16, N. Y.
For sale — broadcasting stations. Leon-
ard J. Schrader, 509\'2 East Green St.,
Champaign, 111. Phone 9094.
For Sale (Cont'd)
Equipment, etc.
150' continuous coil Andrew soft drawn
Is" coaxial line. Make offer. Box 25P,
BROADCASTING . TELECASTING.
Presto 6-N recorder 1-C head, 90-A
amplifier, like new. Associated equip-
ment $775 F.O.B. Box 75P, BROAD-
CASTING . TELECASTING.
1 professional recorder, RCA, type 73-B,
$850. 1 playback turntable, RCA, type
70-D, $450. 1 Western Electric studio
console, type 23-C, $450. All in perfect
condition. Box 77P, BROADCAST-
ING . TELECASTING.
Radio Station KCOH in Houston, Texas,
announces the sale of a Presto model
Y . . . disc recorder . . . with a 1C cut-
ting head, combined with turntable, In
waist high cabinet. Priced at $512.00
when new. For sale at $330.00. For
information address correspondence to
Chief Engineer, Station KCOH, M. & M.
Building, Houston, Texas.
1-300' heavy duty, 1-300' extra heavy
duty, 1-600' heavy duty tubular steel,
guyed TV. Phillips towers, new, of
course, immediate delivery, special
prices. Houston Radio Supply Co.,
Inc., Clay at LaBranch, Houston, Texas.
Last call— London Library of 300 10
inch 78 RPM discs. All instrumental
selections, price $125. F. O. B. New
York, Recording Associates, 113 West
42 Street, New York 18, New York.
Wanted to Buy
Stations
Wanted — Eastern medium or small
market station. One-half cash. Give
complete details. Box 978M, BROAD-
CASTING . TELECASTING.
Interested in buying bankrupt, run
down, or sick radio station. All letters
considered, confidential, no broker.
Box 39P, BROADCASTING • TELE-
CASTING.
Equipment, etc.
3 kw or 1 kw FM transmitter, also 1%
transmission line. Box 909M, BROAD-
CASTING . TELECASTING
Wanted — Quarter and one kw FM
broadcast transmitters, fixed-frequency
FM monitor receivers, used or new.
Box 17P, BROADCASTING . TELE-
CASTING.
Will pay cash used dual channel con-
sole and limiting amplifier. Address
Box 27P, BROADCASTING . TELE-
CASTING.
Wanted: Forty foot tower section for
small Fisher tower. Contact Chief En-
gineer, KBIO, Bur ley, Idaho.
Wanted. One Collins 6-ring FM anten-
na; 440 feet of 1% inch 51 \'2 ohm trans-
mission line; 1 kw AM transmitter.
Contact J. V. Sanderson, WSGN,
Birmingham, Alabama.
Transmission line, 1% inch. Advise
quantity and price wanted. WIND,
Orangeburg, S. C.
Southern California
S30.000.00 down
Very profitable fulltime independent station in market providing
ideal living conditions. Now operating under absentee ownership.
More than $20,000.00 in net quick assets included. Excellent financing
for qualified buyer.
Appraisals • Negotiations • Financing
BLACKBURN-HAMILTON COMPANY
RADIO STATION AND NEWSPAPER BROKERS
WASHINGTON, D. C.
Junes W. Blackburn
Washington Bldg.
Sterling 4341-2
CHICAGO
Ray V. Hamilton
Tribune Tower
Delaware 7-2755-6
SAN FRANCISCO
Lester M. Smith
235 Montgomery St.
Exbrook 2-5672
Help Wanted
Announcers
TOPFLIGHT
* NEWSCASTER
wanted by 50,000 watt network affil-
iate in Midwestern market. This is an
excellent opportunity and the salary
is right for the right man. The right
man in this case will have years of
experience behind him. He will not
necessarily have a beautiful voice, but
it will be authoritative. He will be
mature and make a good appearance.
If you think you fit this description,
send disc, photo and full information.
BOX 10P, BROADCASTING • TELE-
CASTING.
Television
Salesmen
WANTED
Old established Radio Office sell-
ing talent, programs, etc. Want
Central West representative for TV
films.
W. M. Ellsworth
Lincoln Tower
75. East Wacker Drive
Chicago 1, Illinois
Situations Wanted
Managerial
topnotch
RADIO-TV
EXECUTIVE
Graduate engineer MIT. Former
Radio-Television director at one
of the nation's top agencies.
Well-rounded background that in-
cludes first hand radio station ex-
perience including 20 years of
production, sales and administra-
tive knowhow.
Important contacts with adver-
tisers and agencies that mean
sales.
Excellent man to head up TV
operation, advise on application,
program structure, administration
and facilities.
BOX 68P,
BROADCASTING • TELECASTING
Announcers
D.J. with S.A.*
Well known . . . proven . . . na-
tional award winner . . . will at-
tract new accounts . . . build Hooper.
Write for folder today.
* SALES APPEAL
BOX 984M,
BROADCASTING . TELECASTING
Situations Wanted (Cont'd)
top
negro disc jockey, draws over SOOt
fan letters a week, sells all prod-
ucts like mad, available for right
price. Box IP, BROADCASTING .
TELECASTING.
Production-Programming , Others
NEW TV STATIONS
Salable, economical, high-rating program
structure planned for your application,
justified at hearings, later put into pr«-
tical operation by heavily experienced
executive producer-director. Mature know
how from 8 years with small, large TV
stations, 1200 air-hours; exceptional back-
ground includes radio, films, stage, public
relations, scripting. Available for pre-
lim, planning, pg. mgr. after CP, or
both. Full details from BOX I6P,
BROADCASTING . TELECASTING.
Employment Service
EXECUTIVE PLACEMENT SERVICE
We have selected General, Com-
mercial and Program Managers ; Chief
Engineers, Disc Jockeys and other
specialists. Delays are costly; tell
us your needs today.
Howard
Feaziek
TV & Radio Management Consultant*
728 Bond Bldg., Washington 5, D. C.
School
GRADUATES]
\ • i
I NBS has rrore requests for trained
radio help than it can fill! Jobs are
' waiting riiht now for NBS- trained
graduates. Get your first class license
in a few months; complete combina-
tion training in a year or lest. Course
includes announcing, writing, selling,
drama, news editing, production, pro-
gramming, disc jockey technique.
100% Placement of Combination Man
Housing Arranged
Write Today lor Details
"One of the Nation's Ormmt
Radio-TV Schools"
531 S. W. Hrh Ave., Portland 5, Pro.
AUDIENCE ANALYSTS
Expands Mail Service
EXPANSION of mail research
facilities has been announced
by Audience Analysts, a new
branch of the research division of
Lee Ramsdell & Co., Philadelphia
advertising agency.
Audience Analysts specializes in
obtaining a comprehensive picture
of the listener through mail ques-
tionnaires which have run as long
as 72 questions. Gerald F. Selinger,
member of the American Market-
ing Assn., is director of the firm.
FCC Actions
(Continued from page 91)
May 1 Decisions . . .
COMMISSION EN BANC
Granted Power Increase
KGNO Dodge City, Kans.— Granted
CP to increase power from 1 kw-LS
250 w-N to 5 kw-LS 1 kw-N, DA-2,
change trans, location, install new DA,
1370 kc; engineering cond.
Baseball Games to Canada
~~~|- Granted extensions of authority to
ktt following stations to transmit play-by-
play descriptions of baseball games by
wire to CFRA Ottawa, Canada, for
period ending April 1, 1953:
WKBW Buffalo, N. Y.; WRNY Roches-
ter, N. Y.; WHYN Holyoke, Mass., and
WITH Baltimore, Md.
Program to Canada
WDET-FM Detroit, Mich. — Granted
authority to transmit programs by wire
line to CKLW Windsor, Ontario.
Removed from Hearing
KGAE Salem, Ore.— On petition, re-
moved from hearing docket and grant-
ed application for mod. CP (which au-
thorized new AM station on 1430 kc,
1 kw-D) for approval of trans, loca-
tion and to specify main studio loca-
tion; cond.
Remote Control FM
By separate orders, Commission
waived Sec. 3.265 of rules and granted
requests of following FM stations for
special temporary authorization to op-
erate their transmitters by remote con-
trol for period of six months (to Nov.
3, 1952), with conditions:
WHDL-FM Allegany, N. Y.; WPJB-
FM Providence, R. I.; WRVB and
WRNL-FM Richmond, Va.; WDOD-FM
Chattanooga, Tenn., and WFAN (FM)
Washington.
Extended SSA
KFAR Fairbanks, Alaska — Granted
extension of special service authoriza-
tion to operate on 660 kc, 10 kw, unl.,
for period of 90 days ending Aug. 1,
1952.
WNYC New York— Granted extension
of special service authorization to oper-
ate on 830 kc, 1 kw, limited time, for
period ending Aug. 1, 1952.
Extended Temporary Authority
WIBK Knoxville, Tenn.— On petition,
granted extension of temporary author-
ity to operate for period of 30 days
only, to expire June 1, 1952.
May 1 Applications . . .
ACCEPTED FOR FILING
License for CP
WALK Patchogue, N. Y. — Requests
license for CP, as mod., which author-
ized new AM station.
Extension of Completion Date
WINZ Hollywood-Miami, Fla. — Re-
quests mod. CP, as mod., which author-
ized power increase, changes in DA
and change studio location, for exten-
sion of completion date.
KWBW-FM Hutchinson, Kan. — Re-
quests mod. CP, which reinstated ex-
pired CP, which authorized new FM
station, for extension of completion
date.
WELD (FM) Columbus, Ohio— Mod.
CP, which authorized changes in exist-
ing FM station, for extension of com-
pletion date.
License Renewal
KFPW Fort Smith, Ark. — Requests
renewal of license.
WRJW Picayune, Miss. — Requests re-
newal of license.
APPLICATION RETURNED
WMFC Monroeville, Ala. — RE-
TURNED application for license for
CP, as mod., which authorized new AM
station.
RCA Recorder Shown
PORTABLE magnetic recording
equipment claimed to make possible
a 75% reduction in film costs to
the TV broadcasting and motion
picture industries was demonstrat-
ed fortnight ago by RCA Victor
Div. at the 71st semi-annual con-
vention of the Society of Motion
Picture and Television Engineers
in Chicago.
fCC roundup
New Grants, Transfers, Changes, Applications
box score
On Air
AM Stations 2,340
FM Stations 638
TV Stations 108
SUMMARY THROUGH MAY 1
In
Hearing
221
Licensed
2,327
(Also see Actions of the FCC, page 90.)
Docket Actions . . .
FINAL DECISION
Kansas City, Mo. — FCC denied appli-
cations of Kansas City Bcstg. Co., for
new AM station at Kansas City, Mo.,
and Reorganized Church of Jesus
Christ of Latter Day Saints, for new
AM station at Independence, Mo., both
seeking 1380 kc, 5 kw D. Denied
April 30.
OPINION AND ORDER
Rockford, HI. — George Basin Ander-
son. By memo, opinion and order
FCC granted petition for review of
hearing examiner's memorandum opin-
ion and order denying petitions for
leave to amend application for new
station on 1330 kc, 500 w D, DA, to
change applicant from individual to
corporation, B & C Radio Co., and
change engineering data; set aside ex-
aminer's ruling; granted petitions and
accepted amendments, etc. Order
April 30.
Non-Docket Actions . . .
TRANSFER GRANTS
Listed by States
KHSL and KVCI (FM) Chico, Calif.;
KVCV and KVRE (FM) Redding,
Calif., and KYOS and KVME (FM)
Merced, Calif.— Granted transfer of
SDG BARGAINING
Directors' Minimums Raised
MODIFICATIONS in collective
bargaining agreement of the Screen
Directors Guild with major movie
studios last week brought agree-
ment on minimums for directors on
Western pictures budgeted at $100,-
000 or under to $550 weekly on a
four-week guarantee and for all
other types of features, $550 weekly
with a 5^ -week guarantee.
Retroactive to last March 13
agreement, the agreement also in-
cludes a new minimum of $500 for
second unit directors. First and
second assistants are to receive
$300 and $175 weekly.
WTVJ(TV) on AM Time
TIME has been purchased by
WTVJ (TV) Miami on five radio
outlets promoting the joint appear-
ance of Sens. Estes Kefauver (D-
Tenn.) and Richard B. Russell (D-
Ga.) on the station May 5. To
draw attention to the event which
station management feels should be
brought to the maximum number of
viewers on the eve of the Florida
primary, spots are being aired on
WFEC WKAT WVCG WWTB and
WMIE, all Miami.
control from Ruth McClung, executrix
of estate of Hugh McClung, deceased,
to Micky McClung (also known as
Ruth McClung) under terms of decree
of first and final accounting and final
distribution in matter of Mr. McClung's
estate. No monetary consideration.
Granted May 1.
WLBE Leesburg, Fla.— Granted trans-
fer of control from Eleanor Hunter to
Paul A. Husebo and Wendell F. Husebo.
equal partners, for $79,000 for 100%
interest. Paul A. Husebo is general
office manager for Minneapolis whole-
sale hardware firm. Wendell F. Husebo
is manager of WTRF Thief River Falls.
Granted April 18.
WRGA-AM-FM Rome, Ga.— Granted
transfer of control from Annie C.
Quarles, administratrix of estate of
John W. Quarles, deceased, to Charles
Smithgall. Transferor will sell note
amounting to $83,588.54, representing
indebtedness to licensee corporation,
for $60,000. Mr. Smithgall is owner
of WGGA Gainesville, Ga., and presi-
dent, treasurer and 28% owner of The
Daily Times, Gainesville. Granted May 1.
WCBC Anderson, Ind. — Granted
transfer of control from Lloyd B. Gal-
limore and J. Byron Crouse to Great
Commission Schools Inc. for $22,745.
Transferee is parochial school (grades
1 through 12), of which Paul E. Bill-
heimer is president. Granted April 18.
WORX (FM) Madison, Ind.— Granted
assignment of license from Pioneer FM
Co. to Knight-Cutler System for $11,000.
Transferees are Charles N. Cutler, who
really only retains his present Y3 in-
terest, and Frances Knight (Brecken-
ridge), who buys here % control from
former owners. Miss Knight (Brecken-
ridge) is manager of WORX (FM) and
Mr. Cutler is chief engineer. Granted
April 18.
KPRS Olathe, Kan.— Granted assign-
ment of license from Johnson County
Bcstg. Co. to Twin City Advertising
Agency Inc. for $37,500. Principals in
Twin City are President Edward H.
Pate (28%), president of Twin City
Adv.; Vice President Andrew R. Car-
ter (28%), vice president of Twin City
Adv.; Secretary-Treasurer Eugenia L.
Pate (28%) secretary-treasurer of Twin
City Adv., and four other holding mi-
nority interest. Granted April 18.
WIDE Biddeford, Maine — Granted
transfer of control from Edward A.
Harriman and nine others to Victor C.
Diehm and three others for $45,000.
Mr. Diehm (25%) is president, general
manager and holds 25% interest in
WAZL Hazleton, Pa., and vice presi-
( Continued on page 96)
BILLINGS for first quarter of 1952
for KVVC Ventura, Calif., were 72.4%
higher than same period last year,
according to Roland Vaile, manager.
March was most successful month since
station began operations in January
1948.
UHF CONVERTER
Demonstrated by Crosley
"A REVOLUTIONARY change in
distribution and selling is now tak-
ing place in this country," W. A.
Blees, Avco Mfg. Corp. vice pres-
ident and Crosley general sales
manager, said Wednesday when the
Crosley Div. demonstrated a pro-
duction model of its "Ultratuner"
— an ultra high frequency TV con-
verter.
The revolution, which will em-
phasize sales rather than distribu-
tion, is being met by his organiza-
tion, Mr. Blees said, by a split of
its home office into two parts with
separate sales forces for electronics
goods and appliances. The sales
emphasis, in turn, will lay on two
separate areas: Pioneering selling
and replacement selling, a distinc-
tion that may prove "quite a trick"
to teach dealers to follow consist-
ently, the executive said. In spite
of the current situation, he pre-
dicted that the television business
will continue to grow "bigger and
bigger."
The Ultratuner, demonstrated at
the Westchester Biltmore Country
Club in Rye, N. Y., will enable all
Crosley sets to receive all VHF and
UHF channels. In production and
ready for immediate shipment to
dealers, the small unit — measuring
an approximate 8x8x6 inches —
is priced at $39.95. Special features,
in addition to reception of all chan-
nels, include a built-in antenna,
which is said to preclude use of an
outside UHF antenna within rea-
sonable distance of the transmitter,
and simple installation, which can
be managed quickly and easily by
the set-owner without service help.
Projection Tube
RCA Tube Department has an-
nounced a new seven-inch projec-
tion-type kinescope capable of pro-
viding a 20-by-l 5-foot picture when
used with a suitable reflective opti-
cal system having an 80-foot pro-
jection throw. The new tube
(RCA-7WP4) measures approxi-
mately 19V2 inches in length and
seven inches at its greatest diam-
eter.
Wisconsin...
WKTY
IS A
MUST
TO COMPLETE
YOUR coverage!
Ask
Weed and Company
WKTY ratings are
MS.
580 kc
1,000 w
plus
ABC
ALEE
— — i Radio
UP 204% in two years! <<J \ Station
fc.mtwre stores
this area.
r.c R«ss
BROADCASTING • Telecasting
May 5, 1952 • Page 95
FCC Roundup
(Continued from page 95)
dent, director and owner of 84 out of
336 shares of WHOL Allentown, Pa.
Granted April 18.
WNAW North Adams, Mass. —
Granted assignment of license from
Courtlandt Nicoll to Cecil W. Clifton
for $10,000. Mr. Clifton is general man-
ager and 50% owner of WAVL Apollo,
Pa. Granted April 18.
WDGY Minneapolis, Minn. — Granted
transfer of control from Stuart Invest-
ment Co. to Herman J. Lange, George
E. Lau, Clarence T. Hagman and
Clarence W. Levy for $425,000. Mr.
Lange is owner of Minneapolis elec-
tronic welding firm and San Diego auto
supply houses; Mr. Lau, with his wife,
is owner of Minneapolis coffee shop
chain; Mr. Hagman is former general
manager of WLOL Minneapolis-St.
Paul, and Mr. Levy has interest in two
retail furniture stores in Minneapolis-
St. Paul.
WENE Endicott, N. Y.— Granted as-
signment of license from Empire News-
papers Radio Inc. to Ottaway Stations
Inc. for net book value of assets on
closing date; on Feb. 29 such value
was $69,529. Principals in Ottaway
Stations Inc. are president James H.
Ottaway (40%) and treasurer-secre-
tary Ruth Ottaway (30%), who are
controlling officers, directors and stock-
holders of Empire Newspapers Inc.,
licensee of WVPO Stroudsburg, Pa.
Granted May 1.
WHLI-AM-FM Hempstead, N. Y. —
Granted relinquishment of control from
Mariam N. Godofsky, executrix of es-
tate of Elias I. Godofsky, to Paul
Godofsky, through sale of 20 shares of
stock (10%) for $6,500. After transfer
Mrs. Godofsky holds 45% interest.
Granted April 18.
WJOC Jamestown, N. Y— Granted
transfer of control from Harry E. Lay-
man to Frederick E. Davis and Harold
P. Kane for $53,845.40 for 140 out of
277 shares of stock. Mr. Davis now
holds 7 shares of stock. Granted May 1.
WD OS Onconta, N. Y.— Granted as-
signment of license from Oneonta Star
Inc. to Ottaway Stations Inc. for net
book value of assets on closing date;
on Feb. 29 such value was $43,824.
Principals in Ottaway Stations Inc. are
president James H. Ottaway (40%) and
treasurer - secretary Ruth Ottaway
(30%), who are controlling officers, di-
rectors and stockholders of Empire
Newspapers Inc., licensee of WVPO
Stroudsburg, Pa. Granted May 1.
WKIP Poughkeepsie, N. Y.— Granted
assignment of license from Poughkeep-
sie Newspapers Inc. to Dutchess County
Bcstg. Corp. for $30,000. Poughkeepsie
Newspapers retains WHVA (FM). Prin-
cipals in Dutchess are George W. Bing-
ham, WKIP general manager; Marvin
S. Seimes, chief engineer; Richard A.
Dwelley, commercial manager; John J.
Kuhn, and Mabel Meurer. Granted
April 18.
KTJGN-AM-FM Eugene, Ore.— Grant-
ed transfer of control from C. H. Fisher,
O. E. Berke and P. R. Berke, a part-
nership d/b as Valley Bcstg. Co., to
C. H. Fisher, O. E. Berke and P. R.
Berke, as individuals. Valley Bcstg. Co.
is dissolved and stock of licensee trans-
ferred to transferees in proportion to
their interests in partnership. No mone-
tary consideration. Granted April 18.
WMFS Chattanooga, Tenn.— Granted
assignment of license from Lookout
Bcstg. Co. to W.M.F.S. Inc. for $30,000
(Comr. Jones votes for a hearing).
Principal stockholder in W.M.F.S. Inc.
is president B. F. J. Timm (75%),
owner of 501 out of 1,000 shares of stock
of WDMG Douglas, Ga., owner of 601
out of 1,200 shares of stock of WGAA
Cedartown, Ga., and owner of 7'/4% of
WLBS Birmingham, Ala. Granted
April 18.
WIRJ Humboldt, Tenn.— Granted con-
sent to J. Frank Warmath to relinquish
positive control of licensee by transfer
of 50% of stock to Miss Marion War-
math for $30,000. Miss Warmath is sec-
retary - treasurer of Gibson County
Bcstg. Co. Granted May 1.
KSAM Huntsville, Tex.— Granted as-
signment of license to partnership com-
posed of Theodore F. Lott and M. B.
Cauthen, d/b as Huntsville Bcstg Co.
Harvard C. Bailes, former partner, sold
his interest to Mr. Lott for $8,000. Mr.
Lott is assistant manager of KSAM.
Granted April 18.
WKLV Blackstone, Va.— Granted as-
signment of license from Nottaway
Bcstg. Co. to Blackstone Bcstg. Corp.
for $12,000. Principal in assignee is
Maxey E. Stone (85%), owner of jew-
elry store in Blackstone and former
manager of WSVS Crewe, Va. Granted
April 18.
WHWB Rutland, Vt.— Granted trans-
fer of control from Herbert L. Wilson
to Charles I. Bates through purchase
by Mr. Bates of 214 shares of stock
(62.76%) at auction held by U. S. In-
ternal Revenue Service. Mr. Bates had
29.32% interest before transfer; he pays
$696.61 for additional interest. Granted
April 18.
KFDR Grand Coulee, Wash.— Granted
assignment of license from Carl F.
Knierim to Grand Coulee Bcstg. Co.
for $22,500. Principals in assignee are
W. Richard Carlson Jr., general man-
ager and secretary of WCDL Carbon-
dale, Pa., and Norah B. Carlson, pro-
gram director of WCDL. Granted
April 18.
KWNW Wenatchee, Wash.— Granted
assignment of license from Apple-Land
Bcstrs. Inc. to Wenatchee Bcstrs.
through a leasing arrangement. Prin-
cipals in assignee are Mark Sorley and
Stuart Maus, both former employes of
KPQ Wenatchee. Ten-year lease calls
for 8% per year of actual sales receipts
of station up to $60,000, or 10% of gross
sales receipts of station over $60,000,
provided that for first six months rental
shall be $250 monthly and minimum
rental for first year not less than $250
monthly. Granted April 18.
WKLJ Sparta, Wis.— Granted assign-
ment of license from Victor J. Tedesco
to Sparta-Tomah Bcstg. Co. Change
from individual to corporation only; no
actual change of ownership or control.
Granted April 29.
New Applications . . .
FM APPLICATIONS
Listed by States
Griffin, Ga. — Radio Station WKEU,
102.1 mc, 444 w. Estimated construction
cost $2,741.25. Applicant is licensee of
WKEU Griffin. Filed April 15.
Shreveport, La. — KTBS Inc., 96.5 mc
(Ch. 243), 14 kw. Estimated construc-
tion cost $14,450, first year operating
cost $1,000, revenue none. Applicant is
licensee of KTBS Shreveport. Filed
April 15.
Berlin, N. H.— White Mountain Bcstg.
Co., 103.7 mc (Ch. 279), 9.9 kw. Esti-
mated construction cost $9,000, first year
operating cost $5,000, revenue none.
I'M YOURS
On Records: Don Cornell— Coral; Eddie
Fisher__Victor; Four Aces-Decca; Tony Arden-
Columbia.
Page 96 • May 5, 1952
Applicant is licensee of WMOU Berlin.
Filed April 15.
Altoona, Pa.— General Bcstg. Corp.,
100.1 mc, 137 w. Estimated construction
cost less than $1,000 since all equip-
ment already on hand. Applicant is
licensee of WVAM Altoona. Filed
April 1.
Walterboro, S. C— Walterboro Bcstg.
Co., 106.3 mc (Ch. 292), 585 w. Esti-
mated construction cost $3,200 (trans-
mitter already on hand), first year op-
erating cost $3,000, revenue $6,000. Ap-
plicant is licensee of WALD Walterboro.
Filed April 15.
Logan, Utah— Utah State Agricultural
College, Ch. 201, 10 w (non-commercial
educational). Estimated construction
cost $4,000. Filed April 15.
TRANSFER REQUESTS
Listed by States
KYMA Yuma, Ariz.— Assignment of
license from KOY Bcstg. Co. to KYMA
Yuma Inc. through creation of new
corporation formed by spin off of
KYMA assets and liabilities to new
entity. Capital stock in KYMA Yuma
Inc. will be issued to stockholders of
KOY Bcstg. Co. in same ratio as their
present holdings in latter corporation
and equal in total net value of assets
and liabilities being transferred to
KYMA Yuma Inc. No KOY Bcstg. Co.
stock will be surrendered by its stock-
holders. William L. Lindsey, general
manager of KYMA, will subscribe to
capital stock of new corporation in
amount equal to capital stock of that
corporation to be issued to each exist-
ing stockholder of KOY, i.e., 16%%.
Filed April 16.
KCLF Clifton, Ariz.— Assignment of
license from Dwight Harkins Amuse-
ment Enterprises Inc., d/b as Saguaro
Bcstg. Co., to Saguaro Bcstg. Co., Inc.
through formation of new corporation,
50% of stock in which will be owned
by Dwight Hawkins Amusement Enter-
prises Inc., and 50% by H. Chester Dar-
win, general manager of KCLF, who
will become president of new corpora-
tion. Filed April 15.
KHSL and KVCI (FM) Chico, Calif.;
KVCV and KVRE (FM) Redding, Calif,
and KYOS and KVME (FM) Merced,
Calif.— Transfer of control from Ruth
McClung, executrix of estate of Hugh
McClung, deceased, to Micky McClung
(also known as Ruth McClung) under
terms of decree of first and final ac-
counting and final distribution in mat-
ter of Mr. McClung's estate. No mone-
tary consideration. Stock transferred
includes 137% shares out of 300 shares
(not including 140 more shares in her
own name) of stock in KHSL and
KVCI (FM), and KVCV and KVRE
(FM), and 20,399 out of 24,000 shares
in KYOS and KVME (FM). Filed
April 9.
KTLN Denver, Col.— Assignment of
license from Leonard Coe to Radio Sta-
tion KTLN Inc., in which Mr. Coe will
own 100% of the stock. No actual
change of ownership or control. Filed
April 23.
WFEC Miami, Fla.— Assignment of
license from Howard D. Steere to
David Haber for $40,000 (10,000 in
escrow). Mr. Haber owns 50% of vari-
ous taxicab companies, including Ca-
thedral Fleet Inc., Alpine Cab Co.,
Crescent Cab Corp. and Phil-Mat Cab
Corp., New York City. He also has
interest in various other automotive
enterprises. Filed April 9.
WORZ-AM-FM Orlando, Fla.— Trans-
fer of control from Radio Station
WORZ to WORZ Inc. through transfer
of stock from Central Florida Bcstg.
Co., licensee of WORZ, to same stock-
holders in exchange for equivalent
amount of stock in same properties and
by same persons who now own stock
in licensee company. No actual change
of ownership or control. No monetary
consideration. Filed April 14.
WCNH Quincy, Fla.— Transfer of con-
trol to Andrew B. Letson through sale
of 320 out of 500 shares of stock for
$18,400. Mr. Letson is general manager
and chief engineer of WCNH, and al-
ready holds 26% interest in station; he
will own 78.2% of stock. He also is
applicant for new AM station in Talla-
hassee, Fla. Filed April 15.
KCLO Leavenworth, Kan. — Assign-
ment of license from Leavenworth
Bcstg. Co. to Cecil W. Roberts for $31,-
000. Mr. Roberts is owner of KREI
Farmington, Mo., KNEM Nevada, Mo.,
and KCHI Chillicothe, Mo., and is ap-
plicant for new AM station in Chanute,
Kan. Filed April 15.
WKLX Lexington, Ky.— Transfer of
control to Central Kentucky Bcstg. Co.
through transfer of 850 outstanding
shares of stock (100%) for $70,000. Cen-
tral Kentucky Bcstg. Co. is the licensee
of WLEX Lexington, license of which
will be surrendered to FCC upon Com-
mission approval of sale of WKLX.
Accepted May 1.
WSPR-AM-FM Springfield, Mass. —
Transfer of control from Q. A. Bracket
and L. B. Breed to Ruth W. Bracket
and Alma Breed, executors of estate:
of Mr. Brackett and Mr. Breed, re
spectively, both of the latter deceased
No monetary consideration. Filed
April 12.
WDET (FM) Detroit, Mich.— Assign
ment of license from UAW-CIO Bcstg
Corp. of Michigan to Wayne U. Board
of Education. No monetary considera-
tion. Filed April 14.
KOB-AM-TV Albuquerque, N. M. -
Assignment of license from T. M. Pep-
perday to Time Inc. for $900,000 [B.T
April 28]. After series of reorganiza-
tions, which will transfer assets t<
Albuquerque Bcstg. Co., a Time Die
subsidiary, 50% interest in station will
be sold to Wayne Coy for $75,000, plus
eight-year contract as general manager
for $26,000 per year. In addition, Mr
Coy will remain consultant to Time Inc
at fee of $24,000 per year. Time Inc.
publishes Time, Life and Fortune maga-
zines and other periodicals. Filed
April 25.
WJOC Jamestown, N. Y.— Transfer
of control 140 out of 277 shares of stock
from Harry E. Layman to Frederick E.
Davis (who now holds 7 shares of
stock) for $53,845.40. Filed April 10.
WIRO Irontown, Ohio — Transfer of
control from Clacus G. Merrill, Marie
B. Merrill and Fred Bailey to Theodore
M. Nelson, Clinton McElroy, William P.
Shannon and C. A. Baker, equal part-
ners, for $30,000 plus contract with Mr.
Merrill, who will be hired as consult-
ant for $28,000 in 60 installments of
$466.66 monthly. Mr. Nelson is general
manager of WIKK Erie; Mr. Shannon
is sales manager of WIKK; Mr. Mc-
Elroy is assistant manager of WIKK,
and Mr. Baker is chief engineer for
WIKK. Filed April 16.
WKSR Pulaski, Tenn.— Transfer of
control from W. K. Jones and Fred
Fleming to Mr. Jones for $21,500. Mr.
Fleming, who now has 50% interest,
will have 93% interest after transfer;
Mr. Jones will have 7% interest. Filed
April 25.
WDXE Lawrenceburg, Tenn. — Assign-
ment of license from Aaron B. Robin-
son to Lawrenceburg Bcstg. Co. Change
from an individual to a corporation;
no actual change of ownership or con-
trol. Filed April 15.
KDSX Denison, Tex.— Assignment of
license from Grayson Bcstg. Corp. to
Radio Station KDSX. Change from a
corporation to a partnership of B. V.
Hammond (52%) and L. L. Hendrick
(48%). No actual change of ownership
or control. Filed April 25.
VHF Propagation
(Continued from page 65)
sidered aberrations due to tropo-
spheric conditions. FCC and out-
side engineers pointed out at that
time that these facts were known
and taken into account in formu-
lating TV allocations.
Last year, Collins Radio Co., in
cooperation with NBS, bounced a
UHF signal off the moon [B.»T.,
Nov. 19, 1951]. Collins used a
20 kw transmitter on 418 mc, put-
ting out an effective radiated signal
of 5,000 kw. It transmitted a con-
tinuous wave message for a half-
hour on Oct. 28 and again on, Nov.
8, using a highly directional trans-
mitting antenna. The received
signal strength of the moon-
reflected message, "What Hath
God Wrought," was 0.0002 micro-
watts.
During the VHF tests, the Col-
lins signal was monitored by FCC
monitoring stations, "ham" opera-
tors, Bell Telephone Labs., and by
Cornell U. Operation was under an
FCC authorization, but was not
identified on the air. Pre-experi-
mental work was done at MIT as
part of a State Dept. and military
project. The program is a cooper-
ative venture between MIT and
NBS.
BROADCASTING • Telecasti
Ue:
"set
s
File made it clear "that the difference
between television and motion pic-
ture production is more than the
obvious one of being separate and
distinct media." TV, he asserted,
"must place greater stock in effi-
ciency and time-saving devices [in
its production facilities] than was
necessary when motion picture stu-
dios were planned."
CBS-TV Clinic
"When Television City is com-
pleted," Mr. Luckman said, "we
feel that CBS-TV and the general
public will be satisfied that some-
thing new and revolutionary has
been done — that a television pro-
duction center has been devised
which can accommodate any of the
infinite number of changes through
: which television will undoubtedly
Oscar Katz, CBS-TV director of
research, appraising the potentials
for expansion of set ownership, said
jthat "one-third of the population
mow own sets; another third live in
TV areas but do not have sets, and
the last third live in non-TV areas
— thus, there is as much room for
growth of the medium in TV areas
as there is in non-TV areas."
John Cowden, operations director
of CBS-TV advertising and sales
promotion, advised new TV sta-
tions to "be prepared to meet their
promotional problems head-on with
a solid advertising' program from
the minute they go on the air." He
cited the promotional activities of
CBS-TV's Los Angeles station when
it changed its call letters to KNXT
(Continued from page 66)
(TV) and at the same time moved
to a new site and boosted power.
These activities, he recalled, in-
cluded on-the-air promotion, news-
paper ads, full-page advertisements
for the first broadcast followed by
14 days of intensive advertising
after the change; billboards
throughout the market, and counter
cards and window streamers.
He advised TV stations to stress,
in their promotion efforts, the ex-
tent to which they penerate their
markets, size of potential audience,
TV's sales effectiveness, and suc-
cess stories of specific clients. He
regarded film trailers as the sim-
plest, most logical and dramatic
tool of TV promotion.
David J. Jacobson, director of
public relations, saw two main pub-
lic relations problems confronting
new stations: (1) Integration of
the station into the community, and
(2) capitalizing locally on solid in-
tegration with the network. A good
publicity operation, he said, com-
bines necessary manpower, knowl-
edge of publicity techniques, and
imagination capable of utilizing all
Our volunteer speakers are
saving thousands of lives to-
day ... in factories and offices,
at neighborhood centers and
at organization meetings all
over this land . . . showing peo-
ple what they can do to pro-
tect themselves and their fam-
ilies against death from cancer.
For information just telephone
the American Cancer Society
or address a letter to "Cancer,"
care of your local Post Office.
American Cancer Society
I,
Allocations Changes
(Continued from page 65)
for educational use, although there
were UHF channels also assigned.
Refusal of the Commission to
assign Channel 6 to Temple, Tex.,
was protested by KTEM. It stated
that the Third Notice proposed 180
mile minimum co-channel separa-
tions and that Temple was 183
miles from San Angelo. The Com-
mission proposed then to put Chan-
nel 6 in San Angelo.
In its final report, KTEM stated,
the minimums were raised to 190
miles for these Zone II cities, thus
preventing the assignment of Chan-
nel 6 to Temple.
KTEM asked for a rehearing in
order to show that the transfer of
Channel 6 from San Angelo to
Temple would better serve the pub-
lic interest.
In the Commission final notice,
it stated that priorities for stations
in Group A (2) — those cities not
now served with TV signals — would
be established on the basis of the
population of the city applied for.
This KXEL objected to, on the
ground that its service area includ-
ed rural populace which would
therefore discriminate against the
Waterloo, Iowa, residents.
It therefore asked that the Com-
mission delete that criterion for
listing which cities would receive
precedence in processing, and in-
stead permit flexibility in the order
in which applicants will be proc-
essed. What KXEL desires is the
chance to show the FCC that it
should be considered early in the
processing line, rather than to have
to take a low position based on
Waterloo's population, due to rigid
criterion.
LA _ ... < jL MLu
WJMO Cleveland is promoting WDOK
Cleveland under a year-long contract
calling for a spot a day, just before
WJMO's sunset sign-off. Walberg
Brown (r), WDOK general manager,
signs contract while Dave Baylor,
WJMO vice president-general man-
ager, watches. Spots began April 14.
opportunities including those of-
fered by the network.
The CBS-TV Network's own
growth was sketched early in the
meeting by Herbert V. Akerberg,
vice president in charge of station
relations, who also gave his views
on future expansion and develop-
ment.
Friday's session (see At Dead-
line story page 98) was slated to
feature a luncheon address by CBS
President Frank Stanton, with
morning and afternoon sessions
devoted to studies of such diverse
subjects as acquiring a construc-
tion permit, by Engineering Vice
President William B. Lodge; con-
struction costs, by Chief Engineer
A. B. Chamberlain; staff and oper-
ation costs in a major market and
in a secondary market, by James
C. Hanrahan of WEWS (TV)
Cleveland and Glenn Marshall Jr.
of WMBR-TV Jacksonville; rate
structures and income expectations,
by Fritz Snyder, CBS-TV director
of station relations, and a wind-up
panel session with Mr. Akerberg
presiding.
A dinner was held Friday night,
and on Saturday the guests were
invited to WELI New Haven to
view UHF television reception.
UHF BOOKLET
RCA Notes Value
RCA's faith in UHF is emphasized
in a 24-page booklet, titled "UHF,"
being sent to customers.
Booklet reveals that RCA spent
more than $2.5 million in UHF ex-
periments and a total of $50 million
in TV. It also stresses that the
reception of TV signals from a
UHF station can be as clear and
stable as on VHF, that present TV
sets can be "readily" adapted for
UHF, and that costs of building a
UHF station are "about the same"
as for a VHF station. It also men-
tions that color TV can be broad-
cast on UHF.
Referring to the Bridgeport
RCA-NBC experimental UHF sta-
tion, the booklet quotes Technical
Director Dr. C. B. Jolliffe as say-
ing: "This pioneering station
proves beyond doubt that UHF tele-
vision is a practical means for ex-
tending television service to com-
munities now without it. . . . We
feel that the Bridgeport station,
conducted by RCA as a service to
the public, points the way to a
truly nationwide television net-
work."
TEXTRON Inc., Providence, R. I., an-
nounces sales for first quarter ending
March 31, were $22,177,000 compared
with $26,053,000 for first quarter of
1951.
KYBS (FM) LEASE
Collins Radio to Operate
LEASE of KYBS (FM) Dallas
by the Collins Radio Co., Cedar
Rapids, Iowa, was reported last
week. The station, on 107.9 mc
with 90 kw power, has been in-
operative since last December when
its owners, Baptist General Con-
vention of Texas, shut it down
pending its disposition. Station was
losing $25,000 to $30,000 a year,
it was reported.
Terms of the lease were not dis-
closed, although Dr. R. Alton Reed,
radio and public relations director
of the Convention, was reported to
have said it would bring a 10% re-
turn on the property. Station was
valued "in excess of $50,000," it
was said.
Use for which Collins Radio Co.
intends to put the station was not
disclosed. Collins Radio has been
working on classified military and
government projects for the past
several years (see story page 65).
BROKERS £nd FINANCIAL CONSULTANTS
to
RADIO STATIONS -TELEVISION STATIONS
AND NEWSPAPERS
Confidential Inquiries Invited
HOWARD E. STARK
50 E. 58 St.
New York 22, N. Y.
Phone
Eldorado 5-0405
BROADCASTING • Telecasting
May 5, 1952 • Page 97
Island, retiring president, and Bob Thomas,
secretary; Virgil Sharpe, KOIL, who discussed
work of Nebraska Network; Todd Storz,
KOWH, on unattended transmitter operation;
George Round and Ken Keller, representing
U. of Nebraska, expressing university's ap-
preciation for cooperation of stations. NBA
committee will confer with university on re-
duction of fees for multiple-station sports
pickups.
BMI clinic Thursday included talks by Ed
Mason, KMMJ; Jim Bormann, WCCO Minne-
apolis, president, National Assn. of Radio News
Directors; Gene Ackerley, KCOW; Charles
Siverson, WHAM Rochester; Grover C. Cobb,
KVGB Great Bend, Kan.; Bill Kalana, WNEW
New York; Joseph Connolly, WCAU Phila-
delphia; Carl Haverlin, BMI president.
PILOTS PROTEST
TOWER HAZARDS
ALLEGED hazards of high TV towers to air
navigation was taken to public by Airline
Pilots Assn. in a press release issued in Chi-
cago Friday by President Clarence N. Sayen.
Matter was subject of meeting two weeks ago
[B«T, April 28] and is scheduled to be gone
into at working committee meeting May 6
(see earlier story on page 68).
At a meeting of Chicago Airspace Subcom-
mittee, ALPA submitted recommendations
restricting heights and sites of TV antennas
[B*T, April 7]. Pilots' organization is a mem-
ber of "ad hoc" committee comprising broad-
casting and aviation interests, as well as repre-
sentatives of FCC and CAA.
FCC ATTACKS HOUSE
VERSION OF McFARLAND BILL
FCC opposes House version of McFarland bill
(S 658) chiefly on two key sections, B*T
learned Friday. Commission expressed dis-
pleasure of bill to remodel its functions in let-
ter Thursday to House which is near debate
S 658 (see story, page 29).
Among sections criticized are 5 (c), 15 (c)
and 8. Former two would divorce staff from
Commissioners' orbit. Reason cited for opposi-
tion was that separation would slow down FCC
work at time when it must act expeditiously
on TV applications. Same FCC reason applied
for Sec. 8 which would require 30-day notifica-
tion before applications are set for hearing or
grants would be issued without hearing. Sec-
tions cited would place unnecessary burden on
Commissioners, agency noted.
Business Briefly
(Continued from page 5)
to start May 19, using two five-minute tran-
scribed shows five times weekly for six weeks.
If successful campaign will be expanded
through agency, Hirshon-Garfield, N. Y.
ENVELOPE FILM SPOTS • Self-Seal Div.,
United States Envelope Co., has begun spot
television campaign using one-minute film
spots in principal national markets. Contracts,
to continue throughout 1952, are on staggered
schedule. Filmed commercials were produced
by Robert Lawrence Productions, N. Y., and
feature actor Henry Fonda. Agency: S. R.
Leon Co. Inc., N. Y.
TESTS BY COCA-COLA # Coca-Cola Bottl-
ing Co., Chicago, testing consumer response to
its new 12-bottle carry-home carton with a
heavy spot radio schedule on WJOL Joliet, 111.
EQUIPMENT costs for VHF and UHF tele-
vision stations differ "very little" when esti-
mated radiated powers of both types are equal,
but high-band VHF and UHF costs tend to
pull away from those of low-band VHF when
their ERP's are increased to get comparable
coverage, CBS-TV Chief Engineer A. B. Cham-
berlain told network's TV clinic in New York
Friday (early story page 66).
In another clinic feature CBS president
Frank Stanton told luncheon Friday that TV
"has no equal, socially, politically and eco-
nomically, as a mass communications medium"
and that it comes at just right time in country's
economic picture.
Noting that national income is up three
times since 1940, that "plant facilities have
increased tremendously in the same period we
are moving from a defense to a peace economy,"
and that inventories are piling up, Mr. Stan-
ton said: "Television should play a vital role
in the mass distribution at a minimum cost
of the goods these increased plant facilities
can turn out and which the American public
wants."
Detailed report on construction costs — in-
cluding number of items which sometimes are
omitted from such studies (legal and engineer-
ing services, building costs, furniture and fix-
tures, etc.) — was presented showing estimated
total costs for each type of station according
to city population bracket, as follows:
PEOPLE...
CHARLES PHILIPS, sales manager and ex-
ecutive administrator NBC's WNBC New
York, to network-owned WNBK (TV) Cleve-
land as sales manager, effective May 12.
JOSEPH H. McCONNEL, NBC president, will
be honored by Alumni Assn. of Davidson
College at Army and Navy Club, Washington,
at dinner May 9th. Other distinguished alumni
of college will be present. Mr. McConnell will
serve as toastmaster.
WILLIAM B. ROHN, salesman with WINS
New York since 1949 and earlier with Burn-
Smith Co., station representatives, appointed
assistant general sales manager, WINS.
JACOB RUPPERT Brewing Co., N. Y., on
Friday reported four promotions among exec-
utive personnel: J. J. TAYLOR JR., named
director of marketing; GERALD FRISCH to
serve as general assistant to vice president
for sales & marketing Herman Katz; BEN
MITCHELL JR. named manager of distributor
sales, and J. L. CONNER appointed manager
for metropolitan package sales.
HELEN SLATER AYERS, Irving Serwer Adv.,
N. Y., to copy staff, Robert W. Orr & Assoc.,
N. Y.
FEHLMAN NEW PRESIDENT
OF OHIO ASSOCIATION
NEW NAME adopted by Ohio Assn. of Broad-
casters at Thursday meeting in Columbus.
Group now known as Ohio Assn. of Radio &
Television Broadcasters.
In election of officers, Robert C. Fehlman,
WHBC Canton, was elected president. Other
officers elected were Adna Karns, WCOL
Columbus, vice president, and L. A. Pixley,
WLOK Lima, secretary-treasurer.
Harold E. Fellows, NARTB president, was
speaker at meeting along with John H. Smith
Jr., NARTB FM director. William T. Stub-
blefield, NARTB station relations director, also
attended.
Friday session was programmed by BMI.
City Population VHF VHF UHF
and Station Power Low Band High Band
Under 50,000
(ERP 1 kw at 300 ft.) $111,700 $116,950 $119,550
50,000 to 250,000
(EBP 2 kw at 50O ft.) 342,200 336,700 340,250
250,000 to 1 million
(ERP 10 kw at 500 ft.) 430,760 431,460 436,920
Over 1 million
(ERP 5» kw at 500 ft.) 557,600 544,600 604,700
Large city
(maximum powers*) 874,500 1,018,900 1,059,500
♦Maximum powers: Channels 2-6, 100 kw; 7-13, 316
kw; 14-83, 1,000 kw.
Cost differences between VHF low band,
VHF high band, and UHF stations "are in-
fluenced more by site, location, construction
conditions, building construction, antenna
height, and type of tower (whether guyed or
self-supporting) . . . then by differences in
equipment costs," Mr. Chamberlain's report
said.
Meanwhile, in discussion of rate structures
for potential advertisers, Fritz Snyder, CBS-
TV director of station relations, recommended
careful study of gross operating costs per hour,
saying equitable rate structure can then be
devised on basis of set saturation in market.
William B. Lodge, CBS-TV vice president
in charge of engineering, sketched steps to
be followed in getting FCC authority to con-
struct station, summarized new FCC rules,
outlines factors to be considered in picking
transmitter site, and discussed transmitting
facilities.
NBA HOLDS ELECTIONS
LENWELL NAMED PRESIDENT
LEROY LENWELL, KBRL McCook, late Fri-
day was elected president of Nebraska Broad-
casters Assn. at NBA meeting in Omaha.
Others elected were Gene Ackerley, KCOW
Alliance, vice president; Bob Thomas WJAG
Norfolk, secretary; Todd Storz, NARTB rep-
resentative, and Jack Yeager, KGFW Kearney,
and Hap Anderson, KOIL Omaha, board
directors.
Resolutions endorsing Horan Bill (HR 7062)
giving broadcasting relief from libel respon-
sibility and expressing interest in unattended
transmitter operation were adopted by NBA.
E. K. Hartenbower, KCMO Kansas City, new
NARTB District 10 director, read report of
William B. Quarton, WMT Waterloo, Iowa, re-
tiring district director, who was unable to
attend.
Speakers included Bill Martin KMMJ Grand
TRUMAN FOLLOW
SPOT announcements immediately fol-
lowing President Truman's 4-5 p.m. Sat-
urday TV tour of White House were
bought on two CBS Television stations
by Kefauver National Campaign Com-
mittee. Stations were WTOP-TV Wash-
ington and WBNS-TV Columbus, Ohio.
Account handled by Robert J. Enders
Adv., Washington. Spots started, "You
are the landlord of the White House.
Soon you will decide who will be the next
occupant." Rest of continuity promoted
Kefauver candidacy. Account had been
accepted by at least one station which
later withdrew on ground of station
policy, according to agency. (Early
story, page 82).
UHF, VHF Equipment Costs Noted
Page 98 • May 5, 1952
BROADCASTING • Telecastin
FORERUNNER...
Forerunner of today's big, efficient outdoor
advertising industry was this scene. Early
in the century advertising posters of various
sizes were displayed on buildings, boards and fences-
wherever a suitable surface greeted the bill poster.
About the same time that billboards were becoming
[<~- standardized, other media— newspapers, magazines, car cards-
were also burgeoning with advertising as manufacturers
sought more and better ways to reach the public.
Then came radio . . . and advertisers quickly took advantage of
C^^jM^j j\ ' C'lis neW me^'um *at enabkd tnem to reach millions of people simultaneously
with sound selling.
Now television has added sight to sound . . . and again advertisers were quick to
capitalize on the added impact this newest medium affords them.
In WLW-Land, these two media— WLW Radio and WLW-Television— used in combination,
offer advertisers the most efficient and economical way to
reach more people more often and more effectively.
ATION'S STATIO
AND ITS TV SERVICE
the GREAT VOME of the
£R|kT LAKES
LATEST INFORMATION ON
AUTO RADIO CIRCULATION
IN DETROIT
• 83 out of every 100 cars in Metropolitan Detroit
have auto radios
O There are 837,036 auto radios in the Metropolitan
Detroit area
• The average number of passengers per car in
Detroit is 1.8
• 51,084 passengercarscountedatl72differentlocations
• Auto Radio Circulation in WJR's primary coverage
area is greater than the circulation of many national
magazines!
WRITE FOR YOUR COPY OF WJR'S AUTO RADIO
SURVEY TODAY. ADDRESS YOUR INQUIRY TO
WJR, DEPT. 50, FISHER BUILDING, DETROIT 2.
50,000 waff?
Clear Channel
CBS Radio
Network
WJR Detroit
The Goodwill Station
"^jpHftff Radio— America's Greatest
Advertising Medium
SPEECH "ePresen'ec' nationally by Edward Petry 4 Company
MIKE WJR The Goodwill Station Inc., Fisher Blag.. Detroit
WJR Eastern Sales Office: 665 Fifth Ave., New York
I
Y 12, 1952
35c Rib* tvH
.ECASTING
is on Page 69
You don't need
BIG
MONEY
in Baltimore
Not when you can buy WITH! A little bit of money goes a long,
long way on WITH. The reason is simple: WITH's rates are LOW
. . . and WITH's audience is BIG. That combination gives you just
what you're after — low cost results!
Take a tip from the local folks. Their advertising must pay off
immediately. And WITH regularly carries the advertising of more than
twice as many retail merchants as any other station in town! Get the
whole WITH story from your For joe man today!
WITH
IN BALTIMORE
TOM TINSLEY, PRESIDENT . REPRESENTED BY FORJOE AND COMPANY
Go where there's GROWTH..
W WHASf
KENTUCKY FARMERS SET NEW RECORDS IN 1951!
up 24% over 1950 to $223,505,000.' ■ ... fops 2 billion lbs. annually!
LIVESTOCK
. . . 3,917,000 head valued at $332,-
769,000, up $25 Million over 1950!
(Increase of $25 million over 1950)
$0 WHASf
More folks listen to WHAS than to all other Kentuckiana
stations combined; seven days a week, morning, afternoon and night.
WHAS Farm programs have an average listenership 329.3% GREATER than
that of the next highest rated station! (BENSON & BENSON)
The Benson and Benson survey included the twenty-one cities in the
WHAS-market as well as the vast Kentuckiana farm audience.
Practically everyone in Kentuckiana is interested
in agriculture . . . and WHAS.
THE WHAS MARKET
105 Kentucky counties ™
25 Indiona counties
CORN PRODUCTION
. . . 78,810,000 bushels produced on
2,130,000 acres in 1950!
(86.5 % of frit's corn was hybrid) Total yield 7.76 %
bushels per acre above average of the 1 6 Southern States.
U.S.D.A. 1951 figures
ASSOCIATED WITH THE COURIER-JOURNAL-LOUISVILLE TIMES • VICTOR A. SHOLIS, Director • NEIL D. CLINE, Sales Director
Represented Nationally by Henry I. Christal Co., New York, Chicago
r IT'S
DETROIT TIGER BASEBALL
AS .
USUAL
ON
WKMH
1310 ON THE DIAL 5000w DAYS — lOOOw NlGHTS
FOR
Metropolitan DETROIT Listeners
Sports • News • Music
THAT'S THE FORMAT FOR THIS GREAT MARKET
AND FOR
WKMH
CALL YOUR HEADLEY-REED MAN F0R COMPLETE DETAILS
'ublished every Monday, with Yearbook Numbers (53rd and 54th issues) published in January and February by Broadcasting Publications, Inc., 870 National Press
Building, Washington 4, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C, under act of March 3, 1879.
for Crippled Children
TCie Annual Shrine Circus, under the sponsor-
ship of Zembo Temple, Harrisburg, opened at
the Pennsylvania State Farm Arena on April
21st. Attending the show, a throng of seven
thousand, and, WGAL-TV's cameramen to lend
support to this worthy cause.
But, WGAL-TV's aid had begun before this.
In a half-hour show, Saturday night preceding
circus week, Shrine officials appeared before
WGAL-TV camera to tell viewers how 6,000
orphaned and underprivileged children would
be entertained during circus week — and how
crippled children's hospitals would benefit finan-
cially from the proceeds.
WGAL-TV is glad to have contributed to the
outstanding success achieved by this year's
Shrine Circus, is glad to have helped attract
record-breaking crowds. Public service activities
are a regular part of the WGAL-TV operation.
WGAL-TV
LANCASTER
PENNSYLVANIA
A Steinman Station
Clair R. McCollough, Pres.
Represented by
ROBERT MEEKER ASSOCIATES
New York
Chicago
San Francisco
Los Angeles
Page 4 • May 12, 1952
BROADCASTING • Telecastin
JVWWWWWWW
CLOSED CIRCUIT
i NEW ROUND of radio network rate skirmish-
i ing may be resolved through establishment
! ''(on rate cards) of new rate discounts on pur-
chase of contiguous periods, giving large
daily strips buyers, like P & G, Lever and Miles
Labs, substantial reductions which would not
"penalize" them as big buyers. Base rates,
I under this procedure, wouldn't change, except
for necessary and ordinary adjustments based
on coverage.
WHILE DECISION won't be reached for
couple of weeks, it's learned that Miles Labs,
is inclined to renew all five of its present pro-
grams on same networks. Fortnight ago, Miles
had top executives of all four networks at
Elkhart, Ind., headquarters, to make pitches,
and presumably to ascertain that rates are
uniformly applicable.
TRADE TALK these days mainly involves talk
of trades. Latest, lacking confirmation, is pos-
sible acquisition of WJR Detroit by NBC but
with parlay that would involve all or part of
WTAM-AM-TV Cleveland. These discussions,
admittedly preliminary, presumably stem from
intermittent negotiations for purchase of
KMPC Los Angeles by NBC for million dollars,
plus. Ascertained was fact that John F. Patt,
president of Richards stations, and Robert 0.
Reynolds, vice president and general manager
of KMPC, are increasing minority holdings in
WGAR Cleveland and KMPC respectively, but
with Richards family to retain 51% control.
Richards stations, applicants for five TV out-
lets [B»T, May 5], also talking acquisitions of
existing TV stations in their own right.
UPCOMING this week will be appointment of
J. Leonard Reinsch to executive post with
Democratic National Committee. Announce-
ment expected from Chairman Frank McKin-
ney in Chicago. An old hand at political radio-
TV campaigning, Mr. Reinsch was radio di-
rector of DNC in 1944 Roosevelt campaign and
afterward radio advisor to President Truman.
It's presumed he will be on leave of absence
basis from his post of managing director of
Cox radio and TV stations (WSB-AM-FM-TV
Atlanta; WIOD-AM-FM-Miami; WHIO-AM-
FM-TV Dayton).
DUE OUT SOON: new, identical standards
governing 10-second shared station-identifica-
tion breaks, now in preparation by NBC-TV
Spot Sales for eight stations it represents.
New standards will eliminate present need
to make separate strips for each station. Addi-
tionally, standards will specify that advertis-
ing copy on station breaks occupy no more
than 87% and no less than 75% of screen.
WHILE General Mills yet hasn't disclosed its
full list of stations on its "summer saturation
campaign", word trickled through last week
that it had signed all five Westinghouse radio
stations — but at rate card. Campaign covers
19-week span, involving 1,000 announcements,
with roughly $100,000 billing. Contract covers
equitable distribution of spots among daytime,
(Continued on page 6)
BROADCASTING • Telecasting
PEDLAR & RYAN QUITS;
CAMAY TO B & B
PEDLAR & RYAN, New York agency, to leave
advertising business with its prize Procter &
Gamble Camay soap account, estimated at $2.5
million annually, reported Friday as trans-
ferred to Benton & Bowles, starting Oct. 1.
Action results from retirement "from the con-
duct of advertising" by Thomas L. L. Ryan,
agency president, who was to announce his
resignation today (Monday), also effective
Oct. 1. Mr. Ryan's statement said he "resigned
to all clients" and offered his congratulations
"to all new agencies."
Future handling of other Pedlar & Ryan
accounts was not known late Friday. These
include Melville Shoe Corp. and Peck & Peck.
ALL BROADCAST STATIONS
TO JOIN ELECTION DRIVE
NARTB to participate in three-ply "register
and vote" campaign, as instructed at recent
Chicago convention, President Harold E. Fel-
lows announced Friday in naming John F.
Patt, WJR Detroit, as chairman of special
committee in charge of project.
American Heritage Foundation and Adver-
tising Council are supporting project. NARTB
will direct participation by 2,300 stations in
program, which will include monthly material
urging citizens to register, material for broad-
casts encouraging citizens to inform them-
selves on candidates and issues, and nationwide
saturation drive to encourage voters to go to
polls.
Robert K. Richards, NARTB public affairs
director, will coordinate NARTB activity at
staff level, with John Archer Carter, radio-TV
director, coordinating for AHF. In last 10
days of fall campaign all stations will be asked
to broadcast minimum of ten get-out-the-vote
announcements daily. All states to set up citi-
zens celebrations, with state broadcaster as-
sociations taking part.
CAMPBELL RENEWS RADIO
ADDS TV PROGRAMS
VOICING faith in radio's continued strength
and impressed with daytime TV's growth,
Campbell Soup Co. announced Friday it is
renewing its network radio and TV programs
and adding three half-hours of daytime TV in
fall expansion of broadcast advertising.
Spokesman said company would sponsor
three half-hours weekly of TV version of
Double or Nothing on CBS-TV, while continu-
ing sponsorship of quarter-hour Club 15 three
nights weekly on CBS-TV, half-hour Double
or Nothing five days weekly in NBC radio, and
half-hour Aldrich Family weekly on NBC-TV.
Final decision on renewals had not been ex-
pected for another 10 days (see story, page 23) .
Campbell spokesman said "our renewals of
evening and daytime radio, with plans to con-
tinue sponsorship of Club 15 and Double or
Nothing, are evidence of our conviction that
radio continues as a potent and profitable pur-
chase. It certainly reaches many markets and
many homes we cannot touch on television."
Expansion into daytime TV decided upon, it
was said, because company is "impressed" with
daytime TV's growth and development.
BUSINESS BRIEFLY
NEW CPP PRODUCT # Colgate-Palmolive-
Peet planning to put large advertising budget
behind newest product, toothpaste with chloro-
phyl. Radio and TV spots most likely will
be used. Test campaigns being prepared.
Agency, Sherman & Marquette, N. Y.
SPOT CAMPAIGN # General Foods, N. Y.
(Jello-O), planning 11-week spot radio cam-
paign in several West Coast markets. Agency,
Young & Rubicam, N. Y.
REGENT ON RADIO • Regent Cigarettes,
N. Y., in addition to participating sponsorship
in NBC-TV's Today three times weekly, is
contemplating sponsorship of weekly half-hour
radio network show. Agency, Hilton & Riggio,
N. Y.
TENDER LEAF TEA # Standard Brands,
N. Y. (Tender Leaf iced tea), preparing radio
spot campaign to be launched June 1, using
daytime minutes. Contracts are said to be on
52-week basis. Agency, Compton Adv., N. Y.
PICK UP OPTION • American Cigarette
& Cigar Co., N. Y. (Pall Mall Cigarettes),
has picked up first option on CBS-TV 7:45-8
p.m. period, Tuesdays and Thursdays, which
is being dropped along with show Stork Club
by Liggett & Myers (Fatima cigarettes).
SSC&B, N. Y., is agency for Pall Mall.
FIVE-WEEK CAMPAIGN • Bristol-Myers
Co., N. Y. (Mum deodorant), effective June 1
is placing five-week campaign in various
(Continued on page 106)
CHICAGO BAR OPPOSES
LEGISLATIVE PROBE TV
CHICAGO BAR ASSN. Thursday opposed
telecasting hearings conducted by legislative
investigative groups, saying such telecasts
(1) "violate our traditional concepts concern-
ing procedings which inquire into an indi-
vidual's conduct and character," (2) there is
and can be no guarantee that telecasting will
be continuous enough to give both sides of the
matter and (3) there is a tendency for such
telecasts to undercut the privilege against self-
incrimination. Lawyers in group agreed it
was unjust to inquire about guilt or innocence
before a national audience, and that legislative
hearings are similar to grand jury inquiry,
which are always conducted in secret.
CANNON RCA SECRETARY
JOHN Q. CANNON, assistant secretary of
RCA for past year, Friday elected secretary
of corporation. He succeeds Lewis MacCon-
nach who retires after 29 years of continuous
service (see story, page 26). Native of Salt
Lake City, Mr. Cannon joined RCA in 1945
as attorney in Victor Div. Had served suc-
cessively in government as business specialist
of Bureau of Standards, chief law officer of
U. S. Civil Service Commission and director
of personnel of Securities & Exchange Com-
mission.
for more AT DEADLINE turn page ^
May 12, 1952 • Page 5
CALVIN J. SMITH ELECTED
PRESIDENT OF SCBA
CALVIN J. SMITH, president-general man-
ager of KFAC Los. Angeles, unanimously
elected president of Southern California Broad-
casters Assn., succeeding Austin E. Joscelyn,
CBS Hollywood operations director, who con-
tinues as SCBA board member.
J. Frank Burke Jr., co-owner of KFVD Los
Angeles, named vice president. Thelma Kitcher,
general manager of KGFJ Hollywood, named
secretary-treasurer. New board members are
Robert J. McAndrews, commercial manager of
KBIG Avalon; William J. Beaton, vice pres-
ident-general manager, KWKW Pasadena;
Robert 0. Reynolds, vice president-general
manager, KMPC Hollywood.
WKVM CHANGE OF FREQUENCY
PERMISSION to change to 810 kc was granted
by FCC Friday to WKVM San Juan, P.R.
Station at present has CP for 1070 kc, with 25
kw, DA. At same time, FCC denied petition
of WGY Schenectady that WKVM's applica-
tion be designated in same hearing with Gen-
eral Electric station, ABC's KGO San Fran-
cisco and WDAE Tampa, Fla. That case in-
volves request of KGO to make changes in its
directional arrays, which would require WGY
to go directional. Both are on 810 kc. WDAE
is involved through its application to change
from 1250 kc with 5 kw to 810 kc with 10 kw,
DA. Grant of WKVM's modification of CP
was conditioned on it accepting any interfer-
ence from WDAE or WGY which might result
from the KGO-WGY-WDAE case.
FCC RADIO PLAN FAVORED
COMMENTS in favor of FCC's proposal to
set up two processing lines for AM applicants
in order to give preference to those communi-
ties without broadcast service [B*T, April 28,
21] have been received at FCC. Deadline for
comments is today. One suggestion, made by
Washington law firm of Bingham, Collins,
Porter & Kistler, was that Line I process-
ing be arranged so that simultaneous con-
sideration be given to applicants for same
city — so applicant who filed earlier won't get
grant first, put other applicant into Line II
"freezer." Approvals were on file from South-
eastern Arkansas Broadcasters Inc., Dermott,
Ark.; Benton Broadcasting Service, El Dorado,
Ark.; Knox Broadcasting Co., Rockland, Me.
ABC GROSS UP
ABC had gross sales, less discounts, returns
and allowances, of $16,489,121 for first quarter
of 1952, as compared with gross for compar-
able 1951 period of $14,560,345, report showed
Friday. Network also reported additional
$500,000 loan at 3.25% under agreement with
bankers' trust which permits drawing of
$3,800,000. As of April 30 ABC had drawn
total of $2% million under that agreement,
including $500,000 borrowed in March.
COURT BARS STANDBY
THEATRE not required to hire standby
musicians when it brings in "name" orchestra
on tour, Judge Charles C. Simons ruled Friday
in Sixth U. S. Circuit Court of Appeals in Cin-
cinnati. Decision reversed ruling by National
Labor Relations Board, holding practice in
violation of Taft-Hartley Act. Case originated
in Palace Theatre, Akron, where AFM Local
24 had refused to allow bands on tour to play
unless theatre hired local standby orchestra.
In this Issue—
Removal of credit controls on sales of
durable goods may be handsome wind-
fall for radio and television. Manu-
facturers, distributors and retailers
are expected to increase advertising
budgets to push durables that have
been moving slowly because of restric-
tions on time payments. Page 23.
Rumors of impending radio network rate
reductions are flying as under-the-
table deals with advertisers continue.
One such deal involves General Tire,
majority stockholder of MBS, as spon-
sor that wants bargain. Page 23.
Auto makers are in high gear in summer
advertising drives on radio and tele-
vision. Page 25.
Talent agencies have struck gold in tele-
vision, which has created most con-
sistent demand for talent in entertain-
ment history. Here's full story of how
ten-percenters are getting rich. Page
72.
Don't be surprised or disappointed if law
suits hold up television thaw. Arthur
Scharfeld, president of Federal Com-
munications Bar Assn., thinks Sixth
Report and Order is full of weak-
nesses and that court action against it
is almost inevitable. Page 74.
A new bill is introduced to give broad-
casters relief from headaches they get
in carrying political speeches. This
one would modify existing laws to let
broadcasters censor libelous material
out of such broadcasts. Page 25.
Tapping farmer's pocketbook is like tap-
ping U. S. mint. He's last capitalist
left, says Robert E. Dunville, pi-esident
of Crosley Broadcasting Co., and he's
radio's best prospect. Page 29.
Legislation is introduced by Sen. Ed
Johnson to give Secretary of Com-
merce blanket power to remove or
prohibit construction of any radio or
television tower he considered haz-
ardous to flying. Tall tower issue
is getting more controversial every
moment. Page 73.
National Collegiate Athletic Assn. an-
nounces third study of influence of TV
on football gate. Though study is full
of contradictions, NCAA swears it
means that TV is murder for ticket
sales. Page 74.
Relaxation of government's ban against
color television manufacturing may
come within week, but it won't mean
color will suddenly come to life. At
best, it will permit only trickle of color
equipment. Page 71.
Upcoming
May 12-13: NBC radio workshop, Holly-
wood.
May 13: Advertising Club of New York, an-
nual .meeting. New York.
May 14: Public hearing on nomination of
Rosel H. Hyde, Room G-16, U. S. Capitol.
May 15-17: Canadian Broadcasting Corp.
Board of Governors, Chateau Frontenac
Hotel, Quebec.
(BAB, BMI Clinics and Other Upcomings
page 38)
Closed Circuit
(Continued from page 5)
nighttime, floating schedule and station breaks
This combination schedule, on rate card, work;
out to roughly 50% of one-time rate.
GENERAL MILLS understood to be negotiat-
ing with ABC radio network for its Hymni
of All Churches, currently running in 90C
radio markets and placed on station-to-station
basis. If network gets show, renewals on sta-
tions will not be forthcoming. Definite word
expected next week. Dancer - Fitzgerald-
Sample, N. Y., is agency.
REP. MIKE MANSFIELD (D-Mont.) is in
no hurry to place bill in House hopper to
prohibit so-called double charging for political
talks by stations [B«T, April 14]. Apparently,
he's hoping threat of legislation will forca!
broadcaster surveillance. He was impressed!
with his December 1950 success in prodding |
NARTB to warn member stations on alleged ;
charging beyond card rates. His present plan
is to hold off for some weeks.
IN TEMPO WITH TV and radio programming
co-ordination, consideration is being given by
both national political committees to 12 noon
convening of conventions in Chicago in July.
This would coincide with hour Congress con-
venes and would give committees opportunities
to perform their "smoke-filled room" conclaves
prior to noon. Thought is that sessions could
be held from noon to 3 or 4 p.m., with night
sessions starting at 9. This would mean mini-
mum of interference with programs during off
hours.
CARL HAVERLIN, president of Broadcast
Music Inc. and a Lincoln student, author of
one-time shot on Lincoln's Presidential elec-
tion year to be telecast May 18 on Sloan Foun-
dation's American Inventory via NBC. Pro-
duced by Walter Schwimmer Productions, Chi-
cago, show to serve as showcase for projected
weekly half-hour live video series from Chi-
cago. Mr. Haverlin wrote original radio
scripts, packaged by Mr. Schwimmer, eight
years ago and sold then as network feature
to National Assn. of Small Businessmen.
THEY'RE ALREADY talking impending
shortage of trained personnel for TV station
operation, what with licensing of new stations
upcoming following freeze-end July 1. Pro-
spective applicants, notably those without radio
operations, report difficulty in finding experi-
enced people to assist in application prepara-
tion and planning. Consequently it's felt that
there will be more job opportunities develop-
ing, both in television and for their replace-
ment in radio, than at any time since excruciat-
ing World War II shortages.
DuPONT RADIO-TV AWARDS
TO BE ANNOUNCED MAY 17
ANNUAL awards of Alfred I. DuPont
Foundation for outstanding radio-TV public
service to be announced May 17 at banquet in
Mayflower Hotel, Washington. FCC Chair-
man Paul A. Walker to be guest along with
Mrs. Jesse Ball DuPont, founder of awards
in 1942; O. W. Riegel, foundation curator, and
Dr. Francis P. Gaines, president of Washing-
ton & Lee U., administrating awards.
Plaques and $1,000 awards to be given large
radio or TV station, small radio station and
news commentator. Money may be used to
establish scholarships or fellowships for ad-
vanced study by young people at approved
American institutions. Other stations to re-
ceive special commendation.
for more AT DEADLINE see page 106 ^
Page 6 • May 12, 1952
BROADCASTING • Telecasting
ifjiit
am
{
pre
"Odd;
allej 5
it pi
WREC
HAS NO PATENT ON
GOOD PROGRAMMING
*
LOW COST COVERAGE
*
FAIR BUSINESS POLICIES
*
CIVIC INTEREST
But we take pride in that we do deliver them to
both Listeners and Sponsors alike.
That WREC does deliver is proved by the facts costs
are 10.1% less than in 1946 per person reached, and
WREC has a higher average Hooper than any other
Memphis station.
REPRESENTED BY
THE KATZ AGENCY
AFFILIATED WITH CBS
600 KC. 5,000 WATTS
BROADCASTING • Telecasting
May 12, 1952 • Page 7
will get
you
with West Virginia's
"personality
package
In West Virginia, one
order buys two powerful, -
sales producing stations at a combination rate
that is about the same as you would pay for any
single comparable station in either locality!
This'means twice the impact in a lush industrial
market that spends $500,000,000
annually. Write for details
about WKNA-WJLS today!
the
personality
stations
*1
CHARLESTON —950 KC
5000 W DAY • 1000 W NIGHT
ABC Radio Network Affiliate
BECKLEY — 560 KC
1000 W DAY* 500 W NIGHT
CBS Radio Network Affiliate
Joe L. Smith, Jr., Incorporated
Represented nationally by WEED & CO.
THE NEWSWEEKLY OF RADIO AND TELEVISION
Published Weekly by Broadcasting Publications, Inc.
Executive, Editorial, Advertising and Circulation Offices:
870 National Press Bldg.
Washington 4, D. C. Telephone ME 1022
.IN . THIS BROADCASTING
Agency Beat 10
Aircasters 62
Allied Arts 93
Editorial 56
FCC Actions 98
FCC Roundup 103
Feature of Week 16
Film Report 88
Front Office 60
In Public Interest 102
Milestones 92
New Business 18
On All Accounts 10
Open Mike 12
Our Respects to 56
Programs, Promotion, Premiums 96
Strictly Business 16
Telestatus 76
Upcoming 38
TELECASTING Starts on page 69
SOL TAISHOFF, Editor and Publisher
EDITORIAL: ART KING, Managing Editor; EDWIN H.
JAMES, Senior Editor; J. Frank Beatty, Earl B.
Abrams, Associate Editors; Fred Fitzgerald, Assistant
Managing Editor; Dave Berlyn, Assignment Editor;
Lawrence Christopher, Technical Editor. STAFF:
John H. Kearney, Patricia Kielty, John Osbon,
Keith Trantow. EDITORIAL, ASSISTANTS: Pat
Kowalczyk, Don Mortimer, Jean S. Henry, Hilda
Toler; Gladys L. Hall, Secretary to the Publisher.
BUSINESS: MAURY LONG, Business Manager; Win-
field R. Levi, Assistant Advertising Manager; George
L. Dant, Adv. Production Manager; Harry Stevens,
Classified Advertising Manager; Eleanor Schadi,
Doris Kelly, Joan Sheehan; B. T. Taishoff, Treasurer;
Irving C. Miller, Auditor and Office Manager; Eunice
Weston, Assistant Auditor.
CIRCULATION AND READERS' SERVICE: JOHN P.
COSGROVE, Manager; Doris J. Buschling, Ruth D.
Ebert, Madeleine Tress, Elwood M. Slee, Clyde
Baker.
C3SE^iSitiy£0 488 Madison Ave., Zone 22,
Plaza 5-8355; EDITORIAL: Rufus Crater, New
York Editor; Florence Small, Agency Editor; Dor-
othy Munster, William Ruchti, Liz Thackston.
Bruce Robertson, Senior Associate Editor.
ADVERTISING: S. J. PAUL, Advertising Director;
Eleanor R. Manning, Assistant to Advertising Di-
rector; Kenneth Cowan, Advertising Representative.
N. Michigan Ave., Zone 1,
CEntral 6-4115; William H. Shaw, Midwest Advertis-
ing Representative; Jane Pinkerton, News Editor.
f O . YV-OCD BUREAU
Taft Building, Hollywood
and Vine, Zone 28, HEmpstead 8181; David Glick-
man, West Coast Manager; Marjorie Ann Thomas.
TORONTO: 417 Harbour Commission, EMpire 4-0775
James Montagnes.
Annual subscription for 52 weekly issues $7.00.
Annual subscription including BROADCASTING Year-
book (53rd issue) $9.00, or TELECASTING Yearbook
(54th issue) $9.00.
Annual subscription to BROADCASTING • TELECAST-
ING including 54 issues $11.00.
Add $1.00 per year for Canadian and foreign post-
age. Regular issue 35f per copy; 53rd and 54th issues
$5.00 per copy.
Address Change: Please advise promptly, giving both
old and new addresses, to maintain uninterrupted
delivery.
Broadcasting * Magazine was founded In 1931 by
Broadcasting Publications Inc., using the title:
Broadcasting *— The News Magazine of the Fifth
Estate. Broadcast Advertising * was acquired in 1932
and Broadcast Reporter in 1933.
•Iter. U. S. Patent Office
Cowrioht 1952 by Broadcasting Publications. Inc.
Page 8 • May 12, 1952
BROADCASTING • Telecasting
Association of American Railroads
TRANSPORTATION BUILDING
Washington 6, D. C.
WILLIAM T. FAR ICY
PRESIDENT
May 8, 1952
To the PRESS and RADIO:
Subject; ABOUT THOSE "TWELVE" INCREASES IN RAILROAD FREIGHT RATES
To meet increases in railroad operating costs which have been accumulating
since 1949, the Interstate Commerce Commission on April 11 authorized an increase
in freight rates estimated to average about 6.8 per cent above the rates then in
effect and about 13.8 per cent above the rate levels of 1949.
This increase has been described as the twelfth since the end of World
War II, but eight of the twelve have been interim increases, subsequently ab-
sorbed into, and made a part of, four basic decisions.
Whether described as twelve increases, or four, all of them put together
have raised the level of railroad rates above pre-war levels by only a little
more than one-half the percentage by which the major elements of the cost of
producing rail transportation — wages and fuel and materials prices — have
gone up in the same period.
And the average revenue the railroads receive for performing a unit of
service — moving a ton of freight one mile — has gone up since before the war
only about one-third as much as the average increase in prices generally.
Railroad freight rates today — even after the latest increase — are a
smaller proportion of the cost of most things people buy than they were before
the war, and total railroad freight charges are such a small part, on the aver-
age, of the cost of producing and distributing most goods that changes in freight
rates, either up or down, are not enough to have material effect on retail prices.
Even if all freight rate increases authorized since 1949 — including
the one of April 11 — were reflected in full in the prices the public pays for
goods, the total increase in prices would be something less than one-half of
one cent out of each dollar spent — and that includes the increases in rates
on raw materials and everything else that goes into the finished products, as
well as in the rates on the products themselves.
The significant thing about the increase in freight rates recently
granted is that railroad revenues will be brought more nearly in line with
increases in the cost of producing transportation — so that railroads will
be better able to serve the public and to meet the requirements of agriculture,
commerce and industry, and the demands of national defense.
Sincerely yours,
BROADCASTING • Telecasting
May 12, 1952 • Page 9
THERE'S NO HAM IN HAMBURGER, SON'
Junior's loo young to worry much about
sharing a platter with french fries and
onions. Mother is hopeful he'll escape his
predestination and get a job posing for
Borden ads, but chances are next time you
see Junior in print it'll be on a menu.
Radio can be like that. You hopefully buck
destiny by placing a schedule on a light-
weight peanut-whistle and the results are
hamburger instead of Chateaubriand. Avoid
that error in Oklahoma City by going first
class . . . buy KOMA, the only 50 kw CBS
outlet in the state . . . the merchandising
minded station in Oklahoma City
KOMA
RADIO STATION REPRESENTATIVE
50,000 WATTS • CBS RADIO
J. J. BERNARD Vice-President and General Manager
Page 10 • May 12, 1952
IRED E. SPENCE, president, Grant Adv., Toronto, transfers tc
agency's New York office as vice president in international divi-
sion. He is succeeded in Toronto by JOE WREN.
ROBERT C. WARREN, account executive, Edward S. Kellogg Co., L. A.
named vice president.
JOHN O. RAMSEY, vice president, Martin R. Klitten Co., L. A., tc
Ruthrauff & Ryan, Hollywood, as account executive.
RUTHRAUFF & RYAN transfers assets and liabilities of Mexico City
office to newly organized Dillon - Huymans - Rincon Gallardo agency.
Latter firm is headed by LUIS G. DILLON, former executive vice presi-
dent, Foote, Cone & Belding International; EDGAR HUYMANS, former
general manager of R & R office, Mexico City, and FERNANDO RINCON
GALLARDO, former FCBI regional director for Brazil and Mexico.
LAMBERT B. BEEUWKES resigns as general manager of WHEE Boston
to enter advertising field in Philadelphia.
SCOTT ROBINSON, International Nickel Co., to G. M. Basford Co.,
N. Y., as account executive.
en all accounts
"T ACTUALLY welcome the kind
I of campaign that other agency
men would hate to stick their
neck out on," says Al Charles, ac-
count executive for Washington's
Kal, Ehrlich & Merrick Adv. Inc.
"I mean the kind of a campaign
where immediate results are
wanted; the kind where your
clients want the telephone to start
ringing as soon as the announce-
ment is over," Mr. Charles ex-
plained.
"It's a game with
me," he added. "Each
account has its own
advertising prob-
lems, I welcome the
tough ones because
if it clicks through
my ingenuity, I have
a real sense of ac-
complishment."
Apparently adver-
tisers have noticed
Mr. Charles' good
batting average be-
cause he now has 25
active accounts for
which he places
about $500,000 a
year.
Radio is paid high
compliment in the
way Mr. Charles
selects his advertising vehicle. He
estimates that about 90% of his
placements go to radio, with the
remaining 10% divided equally be-
tween television and printed media.
"I have the advantage of choos-
ing my media," Mr. Charles ex-
plained. "And, in all modesty, I
can say that I know more about
Mr. CHARLES
with a
local radio than any other man in
the country. A lot of people don't
know how to use radio."
What would you say are basic
rules for a successful radio cam-
paign? a reporter queried.
Mr. Charles flicked the ashes
from a cigarette, and reflected a
moment.
"Well, first, domination. By that
I mean get on all the stations. Sec-
ond, try to sell only one idea at a
time. Third, repetition."
Then speaking
generally, and not
for radio specifically,
Mr. Charles said
that gimmicks were
invaluable and that
when he has a piece
of copy that clicks,
he doesn't change it.
He said that he once
used the same copy
for two years.
Speaking of copy,
Mr. Charles said
that there is a value
in having copy so
poor that listeners
get sick and tired of
hearing it. He ex-
plained further:
"If you hit the
nail on the head
tchy commercial, the
whole country is talking about it.
If your copy is purposely so poor
that listeners can't stand it, they
talk about that kind of a com-
mercial too. If, however, you're
in between, it doesn't make much
of an impression at all. I try to
(Continued on page 61,)
BROADCASTING • Telecasting
HERBERT CLAASSEN, timebuyer, Ruthrauff & Ryan, N. Y., named
manager of spot radio-TV timebuying.
CHRIS ALBERTS, free lance writer, joins John H. Riordan Co., L. A.,
(as junior copy writer.
ALLAN H. KELLY, formerly with BBDO, N. Y., and ANDREW P.
SAYLES, Kenyon & Eckhardt, to copy department of Geyer, Newell
& Ganger, same city.
HAROLD P. SCHEINKOPF, market analyst, A. Asch Inc., named re-
search manager of James Thomas Chirung Co., Boston,
Mass.
m
Mr. Scheinkopf
ELIZABETH L. ROBINSON, director of advertising
and sales promotion, Helene Rubinstein Inc., N. Y., to
Ruthrauff & Ryan, same city, as account executive.
BRISACHER, WHEELER & STAFF have temporarily
discontinued Hollywood office.
BILL DOYLE, Newell & Ganger, N. Y., to D'Arcy Adv.,
that city, as radio-TV writer.
DAVID MATHEWS, writer-producer, American Film Producers, N. Y.,
to Ruthrauff & Ryan, Hollywood, as supervisor of TV films.
ROBERT A. NAUSER, assistant to advertising manager of RCA Victor
home instrument dept., Camden, N. J., to executive staff, Roy S. Dur-
stine, N. Y.
! MONTE J. CURRY, co-partner, Curry-Rissley, N. Y. (art director serv-
"jj'ices), to Rockett-Lauritzen, L. A., as art director and account executive.
! DUDLEY L. LOGAN Adv., L. A., moved to 304 S. Ardmore Ave. Tele-
phone is Dunkirk 2-8471.
• HERBERT W. WARDEN, who recently completed 17 months as reserve
officer on active duty in U. S. Marine Corps has rejoined Hewitt, Ogilvy,
i Benson & Mather Inc., N. Y., as account executive.
REMUS HARRIS, Doherty, Clifford & Shenfield, N. Y., to Biow Co., that
city, as account supervisor.
JACK HADEN, copy writer, Pott, Turnbull & Co., Kansas City, to
Richard B. Atchison Adv., L. A., as production supervisor. VIRGINIA
COOK, secretary, KFMB-TV San Diego, Calif., joins agency as copy
writer.
DAVID MATHEWS, producer, Universal-International, Hollywood, to
Ruthrauff & Ryan, that city, as executive TV film pro-
ducer on Big Town and all West Coast filming of
agency's TV commercials.
GERALD M. SCHAFLANDER, Kaiser-Frazer Sales
Corp., N. Y., to Geyer, Newell & Ganger, that city, in
sales promotion and merchandising staff. VIRGINIA
L. GRIMES, public relations director, Toy Guidance
Council, joins agency's public relations department.
DON BLAUHUT, radio-TV director, Peck Adv., N. Y.,
Mr. Mathews to Emil Mogul Co., same city, in same capacity.
JOHN T. SKELLY, Wall Street Journal, N. Y., to Doremus & Co., Phila.
BRUCE HOLTS and ROBERT E. CODY, technical writers, O'Keefe &
Merritt Co., L. A., to Anderson-McConnell Adv., that city, technical
publications staff, as editorial supervisor and handbooks' supervisory
editor respectively.
DWAIN ESPER," assistant sports director, KLAC Hollywood, to Walter
McCreery Inc., Beverly Hills, as promotion director.
TED BERRIEN, production supervisor, Ruthrauff & Ryan, Hollywood,
father of girl, Barbara.
Obviously
OUTSTANDING. . .
3 8 OUT OF 4 0
Rated Daytime Quarter Hours
OVER
40%
■3f
Share of Audience
WMBDCSSBHSthe
Rich
Peoriarea
Market
In 38 out of 40 daytime quarter hours,
8 A.M. to 6 P.M.
Monday through Friday, WMBD's share of audience
is more than 40 % ... AND in
SIXTEEN of those 40 quarter hours WMBD's Share
of Audience is greater than 60%.
Proof again that WMBD DOMINATES the Peoriarea!
*C E. HOOPER Fall-Winter Report
October 'Si-February '52
See Free & Peters
FIRST in the
Heart of Illinois
PEORIA
CBS Radio Network
5000 Watts
BROADCASTING • Telecasting
May 12, 1952 • Page 11
All That's Asked
EDITOR:
. . . Broadcasting • Telecast-
ing has always kept up to date
with the industry and what else
could you ask for.
Andy Potter
Radio-TV Director
Calkins & H olden, Carlock,
McClinton & Smith
Los Angeles
* * *
Hal, Bill and Coo
EDITOR:
Several broadcasters have asked
me what I thought of NARTB and
BAB.
We now have in Harold Fellows
and Bill Ryan "two of our own."
They started in radio at the begin-
ning. They grew with the industry.
As former station managers, they
•pen mike
know what it means to have strong
and able leadership in our national
organizations. They know our prob-
lems. They are practical in their
achievements. . . .
If we as an industry don't get
behind Hal and Bill and help them
do the job, then we don't deserve
a healthy NARTB and BAB.
I work with many stations
throughout the United States. The
confidence in NARTB and BAB is
now at an all time high. . . .
Fred Palmer
The Fred A. Palmer Co.
Columbus, Ohio
Growing Pains
EDITOR:
The April 21 issue of Broadcast-
ing • Telecasting carried a double
page spread for KCBQ San Diego
— "First In Audience In The Na-
tion's Fastest Growing Major Mar-
ket." We respectively take excep-
tion to this reference to San Diego
as the nation's fastest growing
major market.
According to the U. S. Census of
1950, the population of the San
Antonio metropolitan area showed
an increase of 60.25% during the
"For reporting ond public service far beyond the call of duty."
That is the achievement citation going to KFAB this month. The
Missouri River Flood (worst in history) was the Midwest story of the
Year. KFAB reporters, on water, land and in the air, operating 24
hour schedules, kept Midwest Empire listeners accurately and fully
informed as the Big Muddy carried on its destruction. Achievements
in reporting and programming are taken for granted by KFAB lis-
teners. Achievements in results are taken for granted by KFAB
advertisers. For information on how you can use the "Achievement
Station," call Free & Peters or contact Harry Burke, General Manager.
decade from 1940 to 1950. The Sar
Diego metropolitan area showed an
increase of 58.1% for the same
period.
Furthermore, these figures dc
not include "on the post" military
personnel for San Antonio's 11
major military installations.
There is nothing better than
first — and San Antonio is FIRST.
Howard W. Davis
General Manager
KMAC, KISS (FM) San
Antonio
Yes and No
EDITOR:
The letter of W. E. Bradford of
KSST in your April 21 Open Mike
is very interesting. However, if
you were looking for votes as to
whether station listings should be;
marked that no P.I. business is ac-
cepted, please cast one very em-
phatic "no" vote.
Our waste baskets are pretty well
loaded also with P.I. offers, but we
have never had any problem in im-
mediately distinguishing between a
P.I. and a legitimate order. Evi-
dence of the P.I. deal is usually
available in the first sentence. Very
little reading time is lost and they
do make a nice hot blaze.
In our opinion, they should not
even be given the status of having
been voted upon as far as station
listings are concerned.
G. P. Richards
General Manager
WHBL Sheboygan, Wis.
EDITOR:
. . . We heartily endorse Mr.
Bradford's suggestions.
F. T. Wilson
Manager .
KGNB New Braunfels, Tex.
Educated Educator
EDITOR:
The question of whether or not
education can have a place in TV
by joining forces with commercial
broadcasters or by striking out on
its own is a vital one.
I thought that you might be in-
terested in the latest development
in television at the U. of Omaha.
. . . The university is cooperating
with KMTV (TV) to present a
course over TV for college credit.
We hope that many people will de-
cide to register. . . .
But the main point is not regis-
tration. The success of the course
will not be determined by the num-
ber of registrants but simply by the
fact that thousands of people will
have the opportunity to see and
hear education in action. . . .
Bruce A. Linton
Head, Dept. of Speech,
Radio and Theatre
U. of Omaha
Page 12 • May 12, 1952
BROADCASTING • Telecasting
"Better turn off either the
sink or the TV, honey!"
TV is wonderful in its place, but that doesn't include 66.1% of the places
where Louisville families can and do listen to radio sets!
WAVE radio is heard via thousands of extra sets in kitchens, bedrooms,
basements, dining rooms and automobiles —
hence can make 1000 impressions for you, for only 37c/
Check with Free & Peters!
Facts above are from scientific, authoritative survey
made by Dr. Raymond A. Kemper (head of the
Psychological Services Center, University of Louisville)
in WAVE area, July, 1951-
5000 WATTS
NBC
WAVE
LOUISVILLE
Free & Peters, Inc., Exclusive National Representatives
BROADCASTING • Telec
May 12, 1952 • Page 13
All prevailing trade winds point
straight to the Plus Network . . .
Mutual is the one radio network
with a plus in client billings. After
the only full-year gain in the
industry ('51 over '50), Mutual
Network time sales for the first
quarter of '52 are 11% ahead of '51.
Mutual is the one radio network
with a plus in share of audience.
Latest Nielsen data reveal the only
increased share in the industry:
Jan.'52 is 13% ahead of Jan. '51.
Mutual is the one radio network
with a plus in station facilities. Our
12-year pattern of "the most stations
in the most markets" now inspires
imitative efforts by all other networks.
All prevailing trade winds point
straight to the Plus Network . . .
where the most sales-productive
fields in all U.S. advertising
await your plowshare— and where
the lowest costs prevail, too.
the MUTUAL network of
550 affiliated stations
east, west, north, south
IF YOU'RE j
INTERESTED J
IN SERVICE...!
f-j feature of the meek
Seeing the 70,000 baby-chick passengers safely on plane bound for
Austria are (I to r) Walter Bishop, Agriculture Co. of Pan America,
Mr. Morency, John Christensen, state commissioner of farms and mar-,
kets, representing Gov. Lodge, and Mr. Atwood.
* * *
OVER
1,000,000
PER DAY
WRC audience surveys
mean something more than
passive listeners. Daily and
Sunday "circulation" is also
measured in terms of re-
sults over the counter for
advertisers.
Morning, noon and
night, Washington area
people tune to the continu-
ing editions of WRC-NBC.
Combined total listening
goes well over nine digits
... a tremendous audience
for your commercial mes-
sage.
The entire WRC schedule
represents a range of pro-
gramming to fit any sales
requirement.
IN THE NATION'S CAPITAL
YOUR BEST BUY IS
FIRST in WASHINGTON
WRC
SJPO Watts * 980 KC
Represented by NBC Spot Sales
A CHANCE conversation be-
tween Paul W. Morency, vice
president - general manager,
WTIC Hartford, and A. J. Brund-
age, retired 4-H Club leader, in-
itiated action which resulted in a
gift of 3,000 baby chicks from
Connecticut 4-H Club members to
Austrian 4-H'ers.
This has resulted in a commercial
order from the Austrian govern-
ment for 200,000 chicks this year.
Mr. Morency happened to meet
Mr. Brundage in the Hartford rail-
road station last year. They
thought a gift of chicks to Austrian
children would be a good idea. The
idea was carried through by the
Connecticut Poultry Assn. and 4-H
Clubs. The good record made by
the Connecticut chicks influenced
the Austrian Ministry of Agricul-
ture to place the large order this
year.
It will take three cargo flights
to carry the chicks to Europe.
First flight, carrying 70,000 day-
old chicks, took off from Bradley
Field April 28.
Prior to the departure of the
plane and its valuable cargo, Frank
Atwood, farm director at WTIC,
conducted a broadcast from Brad-
ley Field. On the program, Mr.
Morency declared "that helping the
people of Austria to provide food
for themselves is a splendid way to
build good will between the two
countries."
Present to witness the loading
(Continued on page .102)
I
For the Third
Consecutive Year
WISN Has Won the
National Safety
Council's PUBLIC
INTEREST
AWARD for Excep-
tional Service to
Safety.
i
j
We Are Proud of
This Recognition.
We Are Proud, Too,
That for 30 Years
Milwaukee Has Al-
ways Looked to
WISN for Outstand-
ing Broadcasting in
the Public Interest.
strictly business fc
WILLIAM JAMES REILLY,
Chicago manager of the
Adam Young station rep-
resentative firm, is a long-standing
fan of two kinds of pitching, the
radio sales and the baseball vari-
ties. Although his loyalty to the
former has never been questioned
during 15 years in the business, he
scans a wary eye in the direction of
the Chicago White Sox. On opening
day, an Adam Young station man-
ager whom he squired to the park
was clouted in the head by a way-
ward pop-up. Radio, despite its
hazards, is infinitely safer, Mr.
Reilly concludes.
Manager of the Chicago office
since 1948, he worked the 11 pre-
vious years for Weed & Co., an-
other station representative firm,
in Chicago. He covers essentially
(Continued on page 90)
hat's Why WISN
Means Radio's Best
to All Milwaukee.
Mr. REILLY
Page 16 • May 12, 1952
BROADCASTING • Telecasting
Speak of sports in the Carolinas and 3,000,000
listeners think of WBT's Lee Kirby. His 15-year
record as play-by-play artist for Atlantic Refining
Company ranks him with the nation's best. His WBT
sportscast currently draws a 15.1 Pulse rating for
a 59% share-of-audience. Two more significant
examples of the pre-eminent power of WBT local
personalities — and WBT itself.
COLOSSUS OF THE CAROLINAS
WBT
CHARLOTTE, NORTH CAROLINA
Jefferson Standard Broadcasting Company
Represented Nationally by CBS Radio Spot Sales
More advertisers use
exclusively than all
other Indianapolis stations
combined!
A recent survey* found 124 local and national ad-
vertisers convinced that WIBC— alone— can deliver
the radio audience in the Indianapolis market.
Here's why:
* WIBC's local programing and friendly interest in
farm affairs have won the loyalty of Hoosier
audiences.
* WIBC personalities make continual personal ap-
pearances throughout the state, merchandising
WIBC-advertised products.
* WIBC's 50 KW coverage reaches all of Indiana,
spills well over into neighboring states.
From microphone to point of sale, WIBC is a potent
selling force in Indiana. WIBC reaches the audience,
moves the merchandise, gets the job done! See your
John Blair man today!
* A survey of spot adver-
tisers, conducted for
WIBC in January, 1952.
JOHN BLAIR & CO.
National Representatives
WIBC
The Friendly
Voice of Indian
WIBC, Inc. • 30 West Washington Street • Indianapolis 6, Indiana
Spot
A RMSTRONG RUBBER Co., West Haven, Conn., sponsoring news pro-
l\ grams on 100 stations coast-to-coast on multi-week frequency basis I
for Armstrong Rhino-Flex tires. Contracts are effective June 2$
Agency: Maxon Inc., N. Y.
RICHFIELD OIL Corp., L. A. (petroleum products), started 20-seconJ
animated cartoon TV spot announcement campaign in five West Coast'
markets, for 26 weeks from May 7. Stations are KNXT (TV), KLAC-TV
and KNBH (TV) Hollywood, KFMB-TV San Diego, KRON-TV San
Francisco, KING-TV Seattle and KPHO-TV Phoenix. Agency: Hixsoni
& Jorgensen Inc., L. A.
NEW HOLLAND HAY MOWERS, New Holland, Pa., buying radio farm
programs in Midwest starting May 12 for 13 weeks. Agency: J. Walter
Thompson Co., N. Y.
WILCO Co., L. A. (Clearex window spray), started West Coast TV film
spot announcement campaign May 5 for 13 weeks on KTLA (TV), KNXTj
(TV), KECA-TV and KNBH (TV) Hollywood; KPIX (TV), KRON-TV;
and KGO-TV San Francisco, and KING-TV Seattle. Agency: Elwood
J. Robinson & Co., L. A.
AUSTIN MOTOR Co. Ltd., Toronto (British cars), starts radio advertis
ing with spot announcement campaign on 26 Canadian stations. Agency
Harold F. Stanfield Ltd., Toronto.
S. & W. FINE FOODS Inc., S. F. (coffee, canned food products), renewed
Second Cup of Coffee Club on 16 CBS Radio Pacific Network stations
Mon., Wed., Fri., 7:45-8 a.m. PDT, for 52 weeks. Agency: Foote, Cone
& Belding, S. F.
GENERAL PETROLEUM Corp., L. A. (Mobilgas), sponsoring 500 Miles
of History on 26 CBS Radio Pacific and Mountain stations, Fri., 9-9:30
p.m. PDT, May 30 only. Program features highlights of Indianapolis
Memorial Day auto races. Agency: West-Marquis Inc., L. A.
Meturotk
GENERAL MOTORS Oldsmobile Div., Lansing, Mich., signs for Peggy
Lee Show on CBS Radio, Tues. and Thurs., 7:30-7:45 p.m. starting end
of May. Agency: D. P. Brother & Co., Detroit.
QUAKER OATS Co., Chicago, renews Monday and Friday segment of
Kagron Corp.'s Gabby Hayes Show on NBC-TV, Mon. through Fri., 5:15-
5:30 p.m. Agency: Sherman & Marquette, Chicago.
GENERAL FOODS to sponsor Arthur Murray Party for 13 weeks from
July 11, on CBS-TV, Fri., 8-8:30 p.m. EDT, as summer replacement for
Mama. Agency: Benton & Bowles, N. Y.
■Oqency -Oppolntmenti • • •
C. A. MOSSO Co., Chicago, for Oil-O-Sol antiseptic, names Tim Morrov
Adv., same city. Radio is being used. FRANK E. DUGGAN is accoun'
executive.
SAVINGS & LOAN ASSN. of SOUTH PHILADELPHIA names Ben-
ham Adv., Phila.
LORRAINE BURTON FOODS, Santa Monica, Calif. (Caesar salad
dressing), and MRS. CHAPMAN'S HOME FOOD PRODUCTS, L. A.
(Woody's Bar-B-Cue products), name Jimmy Fritz & Assoc., Hollywood.
TV being used for former. Radio-TV will be used for latter.
EDWIN J. SCHOETTLE Co., Phila. (folding boxes), appoints Abner J.
Gelula Assoc., that city.
GLADDING, McBEAN & Co., L. A. (mfrs. tile), names Hal Stebbins
Inc., that city. TV is being used.
PIERCE INTERESTS, L. A. (Pierce Bros. Mortuaries, Pierce Insurance
(Continued on page 97)
18 • May 12, 1952
BROADCASTING • Telecasting
YOU CAN GO "LIVE"
with SPOT PROGRAM TELEVISION
Spotted across the country are certain live,
station-produced TV shows with strong claims on
any advertising budget. For
product tests . . . for getting your feet wet in television . . . for
solving localized sales problems — these
shows can't be beat.
These station-produced programs come in all
types and sizes: variety, drama, homemaker, juvenile,
sports and news, participations, etc. Their names may
or may not be familiar to you. Some have ratings
that seem stratospheric; others have ratings considerably
more earth-bound. But they all have one feature in
common : They sell their heads off for the sponsor. For
they're planned that way, by people
who know the local audience best.
These local live shows are just one more facet
of the many different advantages of Spot Program television.
All the exciting opportunities in Spot Program advertising
are detailed in a new Katz presentation. Your Katz
representative will be pleased to arrange
a convenient meeting to show it to
advertising, selling, or agency executives.
YOU CAN DO BETTER WITH SPOT. ..MUCH BETTER
THE KATZ AGENCY, INC.
NATIONAL ADVERTISING REPRESENTATIVES
488 MADISON AVENUE • NEW YORK 22, NEW YORK • CHICAGO • DETROIT • LOS ANGELES • SAN FRANCISCO • ATLANTA • DALLAS • KANSAS CITY
ROADCASTING • Telecasting
May 12, 1952 • Page 19
a new Capitol open-end dramatic show
starring PAUL FREES, America's most versatile actor!
15- minute transcribed dramas
easier to program! easier to sell!
THE PLAYER is a show you can sell ! 15-minute dramatic programs — each one
a complete fast-moving entertainment package with a smash surprise ending!
Put THE PLAYER in a late afternoon slot or following the late-evening news —
3 or 5 times a week.
THE PLAYER has universal appeal — to men, women, and older children.
It's a show sure to build a strong rating, build sales, too, for any type of
product or service, at a cost that will pleasantly surprise Mr. Sponsor.
Send for full details and audition record. Write, wire, phone or use coupon.
a big show — in a low -cost package
As radio fare THE PLAYER is sure-fire. Starring Paul Frees, and scripted by
outstanding writers, THE PLAYER can vary daily as a strip show. Shows
include mysteries, westerns, romances, comedies, adventure, science fiction,
and other types, all featuring special music by Ramez Idriss.
here are some of the writers :
RICH HALL
TOM TOMLINSON
JOHN BOYLAN
BEN PEARSON
WALTER GERiNG
PAUL WEST
here are some of the titles :
OLD MAN SOLITAIRE
THE GREAT JALOPY RACE
THE MISSING MR. DILLON
FROZEN JUSTICE
FIRST CITIZEN OF THE BOWERY
THE PROFESSOR GOES TO THE CIRCUS
MIRAGE
THE PLAYER marks the high-spot of successful
Capitol programs you can sell to sponsors
audition discs
and brochures
available now!
Capitol Records Distributing Corp.,
Broadcast Sales Division
1453 N. Vine Street, Hollywood 28, Cal.
Please send full particulars on THE' PLAYER and audition
record.
NAME-
STATION OR COMPANY-
ADDRESS
CITY
ROADCASTING • Telecasting
May 12, 1952 • Page 21
"KWKH
jacks sales
of Jax Beer"
Says HAROLD W. HARGROVE
Sales Manager, Jax Division, Shreveport Beverage Agency
LARGE LOUISIANA BEER DISTRIBUTOR
Few beer distributors in America can boast as pretty
a sales curve as Jax Beer has racked up in the big
Louisiana- Arkansas -Texas area, primarily through
KWKH advertising. Here's how Mr. Harold W.
Hargrove recently put it:
"I
In
July, 1949, the Fitzgerald Advertising Agency
of New Orleans launched a radio campaign for Jax
Beer over KWKH. Our Jax sales increased approxi-
mately 30% during the first year this campaign was
on the air and have continued to climb steadily since
that time. We are confident that KWKH has been
the greatest single factor in building demand for this
product and we feel that the 'Jax World of Sports*
and the 'Louisiana Hayride' are doing a grand job
for Jax.
KWKH DAYTIME BMB MAP
Study No. 2— Spring 1949
KWKH's daytime BMB circulation is 303,230 families,
daytime, in 87 Louisiana, Arkansas and Texas counties.
227,701 or 75.0% of these families are "average daily
listeners". (Nighttime BMB Map shows 268,590 families in
112 Louisiana, Arkansas, Texas, New Mexico, Mississippi
and Oklahoma counties.)
(Signed) Harold W. Hargrove
KWKH
A Shreveport Times Station
50,000 Watts • CBS Radio
1
L SHREVEPORT
LOUISIANA
The Branham Company ! Aplf AHSAS
Representatives . ... •. - • • .*Sr TiIHf
Henry Clay, General Manager
Vol. 42, No. 19
MAY 12, 1952
CREDIT LIFT EFFECTS
By JOHN OSBON
THE GOVERNMENT opened the
gates last week to a potential
multi-million-dollar plus in na-
tional, regional and local advertis-
ing expenditures.
The prospect for competitive
buying of radio-TV network and
spot time and for fresh new money
in broadcasters' sales tills loomed
brightly with the lifting of credit
restrictions on automobiles, radio-
i TV and other appliances, and
household furnishings.
Industry authorities, national
advertisers, trade groups, and local
dealers agreed that the govern-
j ment's action paves the way for
stimulated consumer demand, with
a beneficial effect on all segments
I of the American economy including
employment.
What impact the move would
have on national network radio-TV
accounts among those products
freed by the government and on
local or spot time sales was not,
of course, immediately ascertain-
able. But the feeling seemed to be
that any action to ease controls in
the economy would prove helpful in
the long run. Installment credit
outstanding as of last March 31
was in excess $13.1 billion.
Foundation for Further Action
While it obviously was too early
to elicit concrete instances of ex-
panded advertising media budgets
and particularly increased radio-
TV outlays, the groundwork was
laid with suspension of Regulation
W for a spirited buyers' market.
The indications of healthy media
activity for summer and fall busi-
ness not yet set may be gauged by
the nature of the products freed for
the open market by the Federal
Reserve Board.
Perhaps the prime effect will be
felt among automobile manufac-
turers and their dealers who had
faced stiff reluctance from prospec-
tive buyers balked with terms call-
ing for 33% down and 18 months
to pay. Auto advertisers ranked
top-most by product group in use
of local radio with a whopping $32
million plus last year, and fifth
in spot on a national basis with
nearly $10 million.
Auto retailers (cars, accessories) ,
department stores, home appliances
and furniture stores commanded
top rungs on the local radio sales
ladder in 1951 and it seemed cer-
tain that, in the competitive battle
ensuing, would fight hard for the
consumer dollar by boosting their
ad budgets.
Coincidentally, FRB announced
the suspension as major automobile
manufacturers acknowledged a
new competitive era and urged
dealers to "push" their wares to
maintain sales volume. New radio-
TV schedules point up the desire
to capitalize on summer traveling
(see story page 25).
As a spokesman for the National
Automobile Dealers Assn. put it,
"this action will open up a market
to millions of Americans who
couldn't buy cars before. Dealers
will have to advertise more to sell
and keep pace competitively."
Radio and television set-makers
enter the Regulation W picture in
two ways: (1) use of broadcast
time, nationally and regionally, to
(2) meet consumer demand for
radio-TV receivers, now operating
at a normal production-distribu-
tion level. Local distributors and
dealers, through manufacturers'
tie-ins, also are re-appraising their
local sales outlook.
There were widespread reports
that many local dealers throughout
the country rushed full-page ads
into print advising prospective buy-
ers of a "no down payment, two
years to pay" policy. In some in-
UNEASINESS carrying almost
hysterical overtones surrounded the
network radio rate situation last
week, with reports of ready-to-go
nighttime cuts ranging all the way
up to 60% despite repeated denials.
At one network it could be heard
that a rival was all set to chop
nighttime costs, if it hadn't already.
The charges brought denials and
veiled — and sometimes not so veiled
— counter-charges.
Offsetting at least partially the
unconfirmed speculation over the
fate of nighttime rates were re-
ports, also unconfirmed, that net-
works are thinking in terms of
hiking daytime charges.
The whole subject seemed apt to
dominate a meeting of the All-
Radio Affiliates Committee — formed
initially under a cloud of announced
and impending rate cuts — which
stances, they also bought radio
spots, though many broadcast com-
mitments had not firmed up or were
not reported to Broadcasting •
Telecasting late Thursday.
Set manufacturers had been
caught in the squeeze between
FCC's late unlamented freeze on
new TV station construction and a
somewhat lessening demand for
new video receivers until last fall.
Since then, dealers have cleared
their shelves of bulging inven-
tories.
Auto Field Requisites
Actually, terms were not as stiff
for set-buyers as automobile cus-
tomers, with the reserve board
prescribing a 15% down payment
and 18 months maturity payment.
Retailers have been scrapping com-
petitively for the radio-TV re-
ceiver dollar, with such resultant
low prices that OPS has seen fit
to devise tailored price ceilings for
the industry.
But with decreasing inventories
and the prospect of new TV sta-
tions adding to circulation, deal-
ers are expected to find a more
flexible market.
"The Federal Reserve Board's
action will stimulate business to
some degree and have some effect
in that it will open up new mar-
kets," according to James Secrest,
was called by chairman Paul W.
Morency, of WTIC Hartford, to
consider this and other matters
May 20-21 in New York.
Storm center of the speculation
about impending changes in night-
time rate structure was CBS Radio,
which initiated last year's round
of cuts and which, perhaps at least
partially for that reason, was re-
ported variously last week to be
considering — or even to have put
into effect already — nighttime re-
ductions of 15, 25, 50 and even 60%.
Stanton Statement
These reports brought from
President Frank Stanton an asser-
tion that, although rates in both
radio and television are and for a
long time have been a subject of
almost constant discussion at exe-
cutive staff meetings, no definitive
action has been taken and no
general manager, Radio-Television
Mfrs. Assn. He foresees perhaps
a rash of dealer advertisements at
the outset to take advantage of the
board's action but no substantial
long range impact.
Mr. Secrest noted that inven-
tories have diminished to the nor-
mal six-week level and that the
15% down payment required under
Regulation W was not too large.
Some customers may purchase
more expensive TV models, on
which small down payments may be
required. He predicts no mass buy-
ing that might deplete store shelves
to the point that materials short-
ages will hurt production more
seriously than has been the case.
RTMA spearheaded the industry
fight in June 1951 for relaxation
of installment restrictions. Later,
the Federal Reserve Board, acting
on mandate from Congress, eased
curbs from the original 25% down
and 15 months to pay.
A more conservative view on the
government's action was given by
James D. Shouse, board chairman,
Crosley Broadcasting Corp. and
vice president of Avco Mfg. Co. He
saw no appreciable effect on buy-
ing habits of the American public
or on the nation's advertising ex-
penditures.
"The public has been relatively
( Continued on page 105)
specific proposal has been submitted
for his consideration.
"We have discussed the matter
of rates at virtually every execu-
tive-level meeting during the past
year," he said.
But he reiterated that definite
decision must await the results of
newer station measurement studies,
so that this factor may be appraised
along with others. CBS Radio has
subscribed to Standard Audit &
Measurement Services Inc.'s cur-
rent studies in that field, results of
which are expected this fall.
Mr. Stanton leaves May 16 for
a European vacation with Mrs.
Stanton, returning about July 1.
Other CBS and at least two sta-
tion sources claimed meanwhile
that reports of scheduled cuts by
CBS Radio emanated from other
(Continued on page 36)
NETWORK RATE CUTS Charges' Denig!s Mcde
BROADCASTING • Telecasting
May 12, 1952 • Page 23
GAB INSTITUTE
Wailes Cites Radio Dominance
FAITH that radio will continue its
dominance as a medium of mass
communications, "certainly in the
foreseeable future," was voiced
by Lee B. Wailes, executive vice
president of the Storer Broadcast-
ing Co., in an address Friday at
the seventh annual Georgia Radio
and Television Institute.
As one evidence of the aural
medium's power and attraction, he
noted that 1951's 41.9 million radio
homes in the U. S. represented "an
increase of almost 50% over the
days before television." He called
attention also to radio's circula-
tion as dwarfing that of even com-
binations of major magazines; to
its high rate of listenership, and
to its economies as a salesman.
Stressing the effectiveness of
the human voice, Mr. Wailes cited
an occasion when the army "asked
a group of blind and deaf veterans
which of the two senses they would
rather have restored, if they could
have only one.
"Eighty per cent," he asserted,
"said they would rather hear again.
They felt more 'cut-off' from
people, more lonely, when they
couldn't hear human voices than
when they couldn't see human
faces."
The Georgia Radio & Television
Institute, sponsored jointly by the
U. of Georgia School of Journalism
and the Georgia Assn. of Broad-
casters, was held Friday and Satur-
day at Athens, Ga.
Scharfeld, Heslep Speak
Also speaking was Arthur W.
Scharfeld, president, Federal Com-
munications Bar Assn., who ad-
dressed a dinner-meeting Thursday
evening. Mr. Scharfeld spoke on
"Regulatory Aspects of Television"
(see separate story, page 74).
Another leading speaker at the
institute was Charter Heslep, radio-
TV director, information office,
Atomic Energy Commission. Mr.
Heslep gave a detailed account of
the April 22 atomic test coverage
in his talk, "They Said It Couldn't
Be Done."
A variety of radio-TV topics
were touched upon at Friday's
morning session. Friday afternoon
was devoted to practical aspects of
successful operation of radio and
NATIONAL NIELSEN RATINGS
TOP RADIO PROGRAMS
(Total U S. Area, Including Small-Town,
Farm and Urban Homes and including
Telephone and Non-Telephone Homes)
EXTRA-WEEK
March 30-April 5, 1952
Current
Rating
Current Homes
Rank Program %
Once-a-Week
1 Lux Radio Theatre (CBS) 13.6
2 Amos 'n' Andy (CBS) 12.7
3 Jack Benny (CBS) 12.5
4 Charlie McCarthy (CBS) 11.7
5 Arthur Godfrey's Talent Scouts (CBS) 10.6
6 You Bet Your Life (NBC) 10.4
7 Our Miss Brooks (CBS) 9.8
8 Fibber McGee and Molly (NBC) 9.7
9 People Are Funny (CBS) 9.6
10 Suspense (CBS) 9.6
Copyright 1952 by A. C. Nielsen Co.
television stations.
Among others scheduled to speak
were Martha Rountree, TV producer
and personality; Ford Bond, an-
nouncer - producer, and Clark
Gaines, secretary, Georgia Dept. of
Commerce.
Saturday's session was to be de-
voted to a BMI clinic on station
operation, how to make local news
pay off and mood music.
THESAURUS SALES
'Date' Sold in 100 Markets
RCA THESAURUS' transcribed
library feature Date in Holly-
wood— featuring singers Gloria De
Haven and Eddie Fisher with Hugo
Winterhalter's orchestra — has been
sold to local and regional adver-
tisers in more than 100 markets
in 30 days, according to report last
week by RCA Recorded Program
Services, New York.
"If monthly sales reports on
Date in Hollywood average dur-
ing the next eight months what
this first 30-day period tells,"
Recorded Program Services spokes-
man said, "then by the end of 1952
Thesaurus subscribers will earn
enough in time charges and talent
fees on this show together with
other Thesaurus packages. ... to
more than pay for the cost of their
entire library service."
Ad Council Campaign
RADIO will be called upon by the
Advertising Council to help set in
motion a public service campaign
undertaken by the Council and an-
nounced last week to get qualified
high school students to consider
engineering as a career. Requested
by the Manpower Commission of
the Engineers Joint Council, the
campaign points out the present
shortage of engineers as totalling
60,000, with another 30,000 needed
in 1953.
FORT INDUSTRY
Now Storer Broadcasting Co.
COMPANY name of Fort Industry
Co., which includes radio and tele-
vision interests of its president,
George B. Storer, has been changed
to Storer Broadcasting Co. The
change was made because the for-
mer title, based on Mr. Storer's
early industrial enterprises, was
not descriptive of radio-TV opera-
tions.
Plan for possible public or pri-
vate sale of Storer Broadcasting
Co.'s stock is under consideration.
This would not affect control in the
hands of Mr. Storer or identifica-
tion of J. Harold Ryan, director-
vice president-treasurer, and his
wife, Frances S. Ryan.
The Storer radio-TV properties
consist of WJBK - AM - FM - TV
Detroit; WSPD-AM-FM-TV To-
ledo; WAGA-AM-FM-TV Atlanta;
KEYL (TV) San Antonio;
WWVA-AM-FM Wheeling, W.
Va.; WGBS-AM-FM Miami;
WSAI-AM-FM Cincinnati, and
WMMN Fairmont, W. Va.
IKE HOMECOMING
Radio-TV Setting Plans
MOST major radio and television
networks were preparing last week
to broadcast General of the Army
Dwight D. Eisenhower's first ad-
dress upon his return to the United
States, to be delivered during his
homecoming welcome at Abilene,
Kan., June 4.
NBC, ABC, and CBS Radio net-
works— the latter through KMBC
Kansas City — scheduled the talk
for 10-10:30 p.m. EDT, and MBS,
planning to carry it, had not sched-
uled the time. NBC and CBS-TV
networks scheduled the speech
at 7-7:30 p.m. ABC-TV had not
planned a telecast by the end of
last week and DuMont, consider-
ing coverage, had reached no defi-
nite conclusions.
DAYTIME RADIO
'Solid' Medium — Stolzoff
DECREASE in the average radio
station's audience without a corre-
sponding decrease in its rates
merely means the cost-per-thou-
sand is going up, Jerry S. Stolzoff,
account executive for Foote, Cone
& Belding, Chicago, told the Louis-
ville Advertising Club Friday.
He compared this to increases
by magazines of their advertising-
rate without increases of circula-
tion. Recommending to stations
relatively low-cost news, music and
sports programming during even-
ing hours, when television hits'
hardest, Mr. Stolzoff said also that
"daytime radio is a hearty, lusty
solid advertising medium."
"The national bills for daytime
radio are being paid by some of
the sharpest national advertisers
in the country," he said. "There
are more people listening to morn-
ing radio on May 9, 1952, than
there were on May 9, 1948," he
said.
"Radio, until mid-afternoon, is
as strong as it has ever been in
the entire history of the radio in-
dustry," Mr. Stolzoff said. "The
slight decreases in percentage of
sets tuned in is more than offset
by the increase in the number of
sets."
Citing FCC figures of $455 mil-
lion AM-FM radio industry income
in 1951, largest in history, he said:
"According to every indication, it
looks as though 1952 will be a
bigger year than 1951."
KENKEL SWITCHES
Joins Nielsen Firm
FRED H. KENKEL, formerly exec-
utive vice president of C. E. Hooper
Inc., has joined A. C. Nielsen Co.
as a vice president, it was an-
nounced today (Monday).
Mr. K e n k e 1,
• wno will make
J-'^Bf^ his headquarters
1 in New York, will
be primarily re-
sponsible for di-
rection of the
J/KS2$j£~' new Nielsen cov-
erage service to
JjPP^JJlj^' radio and TV sta-
tions, it was
Mr. Kenkel added.
A graduate of St. Louis U., Mr.
Kenkel was associated with Gard-
ner Advertising Co., New York, for
several years, ultimately serving as
director of radio and media and as
an account executive. He joined
the Hooper organization in 1941
and, a year later, became a vice
president. In 1944, he was named
executive vice president and be-
came a director.
Piatt to Speak
JOHN H. PLATT, vice president
in charge of advertising and public
relations for Kraft Foods, Chicago,
will discuss policies and planning
which a client puts into a high-
budget network show at the Chi-
cago Television Council May 21.
Page 24 • May 12, 1952
BROADCASTING • Telecasting
AUTO ACTIVITY
Firms Set Summer Schedules
By FLORENCE SMALL
AMERICAN automotive manufac-
turers have released the clutch on
their budgets for a power drive
into summer advertising, using
radio and television in both spot
and network form. That was the
finding of a Broadcasting • Tele-
casting check made last week.
The purpose of the campaigns is
to capitalize on the seasonal urge
of Americans to hit the road, and
to that end at least nine firms were
found to be actually involved in
summer scheduling, with at least
three of the companies using radio
and TV spots.
First, Ford Dealers of America
will retain its half-hour on NBC-
TV during the summer months
with a new program called Mr.
Peepers, featuring Wally Cox.
Show will be produced by Fred
Coe. If the program proves suc-
cessful it has a good chance of
remaining on during the fall sea-
son. At any rate Ford will retain
the time (Thursdays, 9:30-10 p.m.)
during next year. J. Walter Thomp-
son Co., New York, is the agency.
The three active spot advertisers
are Dodge cars, Hudson Motors,
and Kaiser-Frazer.
Dodge (Chrysler Corp. of Amer-
ica) is using 500 radio and TV
markets for spots starting on the
following dates: April 28, May 5
and May 12, for two, three and
four week durations.
Ruthrauff & Ryan, New York,
has been placing the campaign,
although the account goes to Grant
Advertising Inc. effective early in
June.
Hudson Starting To Roll
Hudson Motors through its agen-
cy, Brooke, Smith, French & Dor-
rance, Detroit, has placed a cam-
paign in a number of markets for
this month. Advertiser is using
programs and spots on local sta-
tions.
Kaiser-Frazer, in addition to its
recent buy of 45 minutes per week
on NBC-TV's Today with Dave
Garroway, is placing a two-week
campaign during May in a num-
ber of markets across the coun-
try. On a Monday-through-Friday
basis, Kaiser-Frazer sponsors two
separate five-minute segments on
each day except Tuesday, when it
has one five-minute segment. Wil-
liam H. Weintraub & Co., New
York, is the agency.
The one radio network buy in-
volves General Motors Oldsmobile
Div., Lansing, Mich., which signed
for sponsorship of the Peggy Lee
Show on CBS Radio (Tuesday and
Thursday, 7:30-45 p.m.) starting
the end of May. Agency is D. P.
Brother & Co., Detroit.
DeSoto-Plymouth has renewed
Groucho Marx' You Bet Your Life
on NBC-TV (Thursday, 8-8:30
p.m.) for next season through its
agency, BBDO, New York.
Chevrolet Div. of General Motors
is about to sign the renewal of its
Dinah Shore Shoiv twice weekly
(Tuesday and Thursday, 7:30-45
p.m.) on NBC-TV. Advertiser
spends over §2 million a year in
television. Campbell-Ewald Co.,
New York, is the agency.
Buick Cars, which has not used
TV for two years, is expected to
pick up the fourth Tuesday night
8-9 p.m. segment on NBC-TV,
which has been released by Texaco
Oil Co. Latter advertiser will con-
tinue to sponsor Milton Berle the
other three weeks out of four. Kud-
ner Agency, New York, is the agen-
cy for both Buick and Texaco.
Cadillac Considering
Cadillac Cars is understood to
be considering a network televi-
sion show through its agency, Mc-
Manus, John & Adams, Detroit.
Lincoln-Mercury will continue to
sponsor the Ed Sullivan Toast of
the Town show on CBS-TV next
season. Ford Motor Co. had been
asked to co-sponsor the program
because of mounting costs. How-
ever, Lincoln-Mercury Dealers is
currently trying to get a larger
budget so that it can singly un-
derwrite the program.
Packard Cars through Maxon
Inc., New York, which is sponsor-
ing Rebound on a number of tele-
vision stations, is currently in
negotiations on next fall's plans.
Decision is expected early this
week.
Other developments in the auto-
motive field last week were of a
somewhat preliminary nature but
strongly significant as indication
of the future direction and extent
of advertising outlay in at least
a segment of the industry.
E. C. Quinn, vice president of
Chrysler Corp., announced that
his company is setting up the most
intensive advertising and sales pro-
gram in its history for its Chrysler
Car Div. in a move to take the
leadership in the luxury car mar-
ket.
Speaking more generally, Harry
J. Klinger, vice president of Gen-
eral Motors, pointed out that the
automotive industry is once again
entering into a competitive mar-
WELCOMING Henry E. Abr (r), presi-
dent. Brand Names Foundation, to the
Rocky Mountain region are Palmer
Hoyt (I), publisher, Denver Post, and
Charles Bevis (c), manager, KOA
Denver.
ket, "passing out of a period of
'pull' into a period of 'push' sell-
irg." "Dealers," he said, "will have
to go out and start 'pushing to
produce' more and more to main-
tain sales volume. Competition has
returned."
He made his remarks before a
group of dealers meeting at the
Waldorf-Astoria last week in New
York.
O'HARA BILL
Would Offer Political Libel Guard
By DAVE BERLYN
A "COUNTRY LAWYER" ap-
proach to clear up the vexing prob-
lem of political broadcast liability
was offered on Capitol Hill last
Thursday on the threshold of the
upcoming national elections.
Use of the rustic term, "country
lawyer," was the way Rep. Joseph
H. O'Hara (R-Minn.) described his
bill (HR 7782) that would attempt
to give the broadcaster full discre-
tion and authority to delete libelous
material from a candidate's talk.
The licensee does not hold that
authority now under Sec. 315 of the
Communications Act which governs
political broadcasts.
Observers on the radio scene saw
in the O'Hara bill a possible new
avenue of exploration toward an
eventual solution of the current li-
censee political predicament.
Bill Provisions
The new bill would require equal
opportunity for time to all other
candidates for the same office to
which a legally qualified candi-
date, whose talk is broadcast,
aspires. It holds no provision for
persons who speak on behalf of the
candidate.
The licensee would be prohibited
from exercising power of "political
or partisan censorship." But there
would be no obligation upon him
"to broadcast any defamatory, ob-
scene, or other material which
may subject it [licensee] to any
civil or criminal action in any local,
state or federal court."
FCC, according to the bill, would
be compelled to issue rules and
regulations to carry into effect the
bill's provisions within a year after
the measure became law. Apparent-
ly this interpretation of Sec. 315
would become the law of the land.
After the year was over, and inci-
dentally, the election year would be
history, too, the FCC then would be
required to promulgate its rules
and regulations.
Rep. O'Hara told Broadcasting •
Telecasting that he had designed
the bill "to place the broadcasting
station on the same basis as the
newspaper in taking a political ad-
vertisement."
His strategy, he explained, was
to "get hearings on my bill and the
Horan bill before the House Com-
merce Committee." The current
situation for the broadcaster, he
said, was "bad" but the Horan
bill, he asserted, would leave it
"almost as bad." "We must have
one policy or the other," he said.
The bill, Rep. O'Hara continued,
was "my own idea coupled with
requests from small stations that
something be done." The measure,
he said, represents a "country
lawyer approach to the problem."
The broadcaster must have rights
of censorship plus the responsi-
bility when carrying a candidate's
speech. "We shouldn't remove one
in favor of the other," he added.
This new bill came in the midst
of feverish behind - the - scene
activity at the Capitol to give the
broadcaster libel protection. The
developments included:
© Possibility that the libel-proof
bill, as proposed by Rep. Walt
Horan (R-Wash.), may be offered
on the House floor as an amend-
BROADCASTING • Telecas
ment to the McFarland bill.
© This failing, it's said House
Interstate & Foreign Commerce
Committee Chairman Robert
Grosser (D-6hio) will be prodded
to hold hearings of his committee
on the bill.
% Flood of letters from broad-
casters urging legislators . to get
behind the Horan bill. Some 30-40
House members have received cor-
respondence, it was reported.
£ Absence of opposition thus far
leads to opinion that the path to-
ward enactment should be smooth.
9 Identical bill (HR 7756) in-
troduced Wednesday by Rep. Pat
Sutton (D-Tenn.).
Definition of Candidates
The Horan bill (HR 7062) would
denote legally qualified candidates
as those "in a primary, general or
other election"; specify that an au-
thorization to speak on behalf of a
candidate must be in writing, and
direct that the broadcaster would
have no power to censor the ma-
terial broadcast.
It also would not hold the broad-
caster liable in any civil or criminal
action in any local, state or federal
court. The candidate, moreoverr
would be subject to libel laws.
Both the McFarland and Horan
bills would amend the Communica-
tions Act but for different purposes
and certainly to varied extent. The
McFarland legislation would set up
a new communications law while
the Horan measure would change
the language of but one section of
(Continued on page 95)
May 12, 1952 • Page 25
RCA REPORT Sqmoff Reviews
Firm's Record
"INTERNATIONAL television as
a regular service will be realized
within the next five years," RCA
Board Chairman David Sarnoff told
corporation stockholders at their
annual meeting in New York Tues-
day.
Predicting international televi-
sion as "a powerful aid socially,
educationally and politically," Gen.
Sarnoff warned, however, about
technical, economic and political
problems which must be solved be-
fore such television can be estab-
lished on a regular basis — problems
which present, he said, a "stimulat-
ing challenge to all of us."
The same technical pioneering
by RCA that led to international
radiotelegraphy, radiote 1 e p h o n y ,
radiotelephotos and radio broad-
casting on a world-wide scale, have
also enabled RCA experts to bring
the day of international television
closer to realization, he observed.
"By cultivating better interna-
tional understanding and helping
to reduce tensions born of misun-
derstanding, 'The Voice and Vision
of America' can contribute sub-
stantially toward achieving the
goal of universal peace," the Gen-
eral pointed out.
Lifting of the TV freeze in the
U. S., Gen. Sarnoff noted, has given
"tremendous impetus" to the ex-
pansion of video throughout the
country. "Socially, economically
and educationally, television can
now attain its full stature as an in-
dustry and broadcasting service,"
he said.
Outlook Brightening
Adding his own report to the
corporation's annual statement,
which had been issued previously
[B»T, March 3], Gen. Sarnoff con-
cluded that the sales outlook for
television is brightening.
"While uncertain factors in the
current world situation obscure
the general outlook, there are cer-
tain factors within our own field of
operations that are clear," he said.
"For example, productive capacity
is the greatest in our history.
Television is expanding its serv-
ices. New markets for TV trans-
mitters and receivers are being
opened, and ... we expect that our
business for the last half of 1952
will show an improvement over the
first half."
RCA gross of $163,871,331 by
March 31 of this year resulted in
a profit of $14,841,520 which, after
taxes, amounted to $7,076,520, ac-
cording to the first-quarter report
given by the RCA board chairman.
For the comparable period last
year, $185,590,755 gross provided
a pre-tax profit of $26,743,542 and
a net of $11,901,542.
Like the rest of the industry,
Gen. Sarnoff said, RCA was af-
fected by a decline in TV set sales
during the first quarter of 1952.
RCA Victor manufactured all TV
receivers permitted under govern-
ment allocation of materials, he
noted, adding, "we sold what we
produced." Current inventories are,
he said, "normal."
RCA has spent a total of $3 mil-
lion for UHF research, his report
indicated, and the company also is
working on the following develop-
ments:
Atomic electronic equipment,
called a "color corrector," which is
said to reduce by half the time re-
quired to make color plates for
printing, as well as improving color
fidelity and lowering production
costs.
Electronic inventory control sys-
tem, developed for military pur-
poses and considered applicable to
commercial operations, which can
complete in days the inventory
operations requiring several weeks.
Electronic inspection apparatus
for pharmaceutical check on the
purity of drug products, such as
ampules containing vaccines.
"Walkie-lookie," a portable one-
man TV station announced pre-
viously [B«T, March 3], for use
by reporters covering special events
in the field. This equipment may
Income before federal taxes on income
Provision for federal taxes on income:
Income tax $ 2,330,000
Excess profits tax 20,000
Net Income for Period
be incorporated, Gen. Sarnoff said,
in NBC-TV coverage of political
conventions this summer.
Magnetic sound-recorder pro-
jector to record individual com-
mentary or musical background on
16mm film, expected to be par-
ticularly useful to home-movie en-
thusiasts, schools and advertising
agencies.
Two-way microwave radio sys-
tem for communication along high-
ways, railroads and similar com-
mercial routes as well as among
military units. The North Atlantic
Treaty Organization has ordered
the system for use in Europe.
Closed-circuit industrial televi-
sion for manufacturers', scientists'
and educators' use and exchange
of pictorial information.
Transistors Described
Transistors, described as tiny
devices which operate like certain
electron tubes, being developed for
further use in new radio, TV and
electronic instruments.
Defense contracts include a "sub-
stantial" backlog, Gen. Sarnoff said,
39,138,971 24,327,586
$ 3,438,063
62,991
$ 3,872,796 $ 3,501,054
$ 2,080,000
20,000
2,350,000 2,100,000
$ 1,522,796 $ 1,401,054
RCA AND DOMESTIC SUBSIDIARIES
CONSOLIDATED STATEMENT OF INCOME
FOR QUARTER ENDED MARCH 31
1952 1951
Products and Serv-
ices Sold $163,871,331 $185,590,755
Cost of Operations 149,029,811 157,847,213
Profit Before Federal
Taxes on Income
14,841,520
27,743,542
Federal Taxes on
Income
7,765,000
15,842,000
Net Profit for the
Quarter
7,076,520
11,901,542
Preferred Dividend
788,239
788,202
Balance for Common
Stock
6,288,281
11,113,340
Earnings per share on
common (13,881,016
shares)
.45
.80
later answering a question from
the floor by evaluating them at
"several hundred million dollars."
Research on military projects con-
tinues at "relatively high levels,"
with a recent project being the
start of a 430-acre electronics prov-
ing ground at Morristown, N. J.,
for some $3 million.
Experimental work on color tele-
vision will continue, the board
chairman emphasized, noting that
one project now was to convert
theatre-TV equipment — installed
by RCA in 60 film houses through-
out the country — to color use.
Questioned about subscription
television, Gen. Sarnoff said it is
"technically feasible" but, in his
personal estimation, years off — not
only for technical reasons but be-
cause it introduces the idea of
broadcasting as a public utility for
which charge can be made, thus
suggesting government control of
rates and a change in the whole
American broadcasting picture. He
noted that there are, however, a
number of interpretations of the
■ idea on paper, including an unan-
nounced one developed by RCA.
RCA Advertising
In answer to another question,
Gen. Sarnoff indicated that RCA
advertising during 1951 was ap-
proximately the same as for the
previous year, a little more than
$15 million.
RCA business volume has in-
creased nearly four times its $158
million of ten years ago to the
present $600 million, Gen. Sarnoff
pointed out, explaining that, to se-
cure working capital for continued
expansion, the corporation had
loans totalling $100 million by the
end of last year, a figure that will
increase to $150 million by mid-
1953, he said.
Last year's 48% increase in NBC
sales, which reached a new high of
$137 million, were re-iterated by
Gen. Sarnoff, who again attributed
the rise to television. Video, he
added, continues at a "profitable
level."
Purpose of the stockholders'
meeting was to consider election of
four officers, name an independent
accountant to certify corporation
statements, and consider a cumula-
tive voting resolution for election
of board members.
Directors whose terms were to
expire this year and who were re-
(Continued on page 103)
Earnings per Share (Note 3) $ .65 $ .82
Notes:
1. The 1952 Figures include the operations of the Hytron group (Hytron Radio & Electronics
Co. and CBS-Columbia Inc.) which was acquired on June 15, 1951.
2. The provision for federal taxes on income for the first quarter of 1951 as originally
reported was calculated in accordance with the 1950 Revenue Act which was in effect
at that time; this provision has been adjusted in this report to reflect the changes re-
sulting from the subsequent enactment of the 1951 Revenue Act which was applicable to
the the full year of 1951.
3. The 1952 earnings are calculated upon the 2,337,896 shares outstanding as of March
29, 1952 and the 1951 earnings upon the 1,717,352 shares outstanding as of March 31,
1951.
4. The 1952 results are subject to year end adjustments and to audit by Lybrand, Ross
Bros. & Montgomery.
CBS INC. GROSS
Near $56 Million
in First Quarter
GROSS income of $55,965,242 resulting in a net income of $1,522,796
after provision of $2,350,000 for federal income taxes was reported for
the first quarter of 1952 by CBS Inc. and its domestic subsidiaries, in-
cluding the Hytron manufacturing group acquired last June.
The 1952 net shows an increase ★ ■
of $121,742 over that for the com-
parable 1951 period when a net of
$1,401,054 was reported on a gross
of $39,323,391 after provision of
$2,100,000 for taxes. Gross figures
in both instances are those before
discounts, commissions and returns
were deducted. Most noticeable
change in the consolidated state-
ment was an increase in operating
expenses and cost of goods sold
from $18 y2 million in 1951 to al-
most $31 million this year.
Corporation directors, it was
noted, declared a cash dividend of
40 cents per share on Class A and
B stocks, payable June 6 to stock-
holders as of May 23. Some 2,337,-
896 shares of CBS Inc. stock were
outstanding as of March 29, ac-
cording to Samuel R. Dean, treas-
urer.
Full income statement follows:
March 29,
Gross Income $55,965,242
Less discounts, commissions and returns 12,977,144
Three Months Ending
952 (13 Weeks) March 31, 1951 (13 Weeks)
$39,323,391
11,557,742
Deduct:
Operating expenses and
cost of goods sold
Selling, general and ad-
Provision for depreciation
and amortization of
leasehold improvements
$30,963,775
7,616,538
$18,535,851
5,356,646
$ 3,849,097
Miscellaneous income, less miscellaneous deductions 23,699
Page 26 • May 12, 1952
BROADCASTING • Telecasting
FCC REVAMP BILL
House Debate Seen Within Few Weeks
HOUSE leadership has set the Mc-
Farland bill (S 658) down for de-
bate this month, placing it in a
sudden upswing of pending legis-
lation.
Despite the crowded calendar,
including the important foreign aid
bill, House leaders hope to get the
FCC-remodeling bill through at
least by the week of May 26. If
possible it may be debated the
week of the 19th (next week),
* it was learned.
Rep. John W. McCormack (D-
Mass.) was unable to supply a defi-
nate date when questioned on the
House floor last Thursday by Rep.
Carl Hinshaw (R-Calif.), second
ranking member of the House Inter-
state & Foreign Commerce Com-
mittee. Rep. McCormack, House
Majority Leader, acknowledge the
measure's importance and recog-
nized that the commerce group had
put long and strenuous days on the
bill. But he said, while attempting
to fit the bill into the House pro-
gram, he could not give an assured
date.
It was subsequently learned,
however, that the leadership, par-
ticularly Rep. McCormack, is pin-
ning hopes on the weeks mentioned
above.
The House Rules Committee has
okayed the legislation and is per-
mitting three hours of debate. The
bill can be amended on the floor.
It was also learned that House
Speaker Sam Rayburn (D-Tex.),
who has authored revisions in com-
munications law when a member
of the commerce group, was look-
ing over comments sent to him on
the bill by the FCC [B»T, May 5].
In its memorandum, FCC warned
that sections of the House version
of the bill, as contained also in the
original Senate measure, would
"paralyze the Commission's func-
tions at a time when it is impera-
tive that the Commission be able
to act efficiently and expeditiously
to permit the proposed nationwide
GATHINGS PLAN
House Consideration Near
THE RESOLUTION aimed at set-
ting up an investigation and study
of radio and television programs
is tenatively slated to be taken
up today (Monday) or tomorrow
by the House [B«T, May 5].
This was revealed last Thursday
by Rep. John W. McCormack (D-
Mass.), the House Majority Leader.
The resolution (H Res 278),
authored by Rep. E. C. Gathings
(D-Ark.), would direct and author-
ize the House Interstate & For-
eign Commerce Committee to con-
duct the investigation.
Calendar in the House for this
week, which is subject to change,
schedules the resolution as one of
the first pieces of business for the
two days. (For earlier story on
a Gathings interview, see page 52).
expansion of television broadcast-
ing to become a reality, as well as
to take care of its heavy workload
in other vital areas of the commu-
nications field."
Sections which were bitterly
criticized by the Commission were
those which would bar consultation
with members of its staff in any
adjudicatory proceedings designat-
ed for hearing, and also prohibit
staff members from making recom-
mendations. The bill, however,
would direct the FCC to establish
a "review staff" to aid it in hear-
ing cases but would limit it to
summarizing the evidence in hear-
ing cases and exceptions to initial
decisions and replies. FCC said:
... in all adjudicatory cases com-
ing to the Commission for review of an
examiner's initial decision, the Commis-
sion itself would apparently be required
to consider each exception filed to
either a finding of fact or conclusion
of law contained in the initial decision,
and then instruct the review staff with
respect to each such exception.
Because consultation with staff
members would be taboo, commis-
sioners also "would be forced to
devote a disproportionate amount
of time to conferences, at which the
seven professional assistants could
not be present, held for the purpose
of drawing up point by point direc-
tions to the review staff on each
matter of fact or law raised upon
exceptions to initial decisions,"
FCC stated. Also thus affected
would be all interlocutory motions
made in hearing cases and in peti-
tions for rehearing of hearing
cases, the agency noted.
No one Commissioner can be expected
to make satisfactory decisions in these
several fields without the assistance and
advice which may be gained from free
consultation with members of the staff
possessing specialized training in each
of the fields.
Another part of the McFarland
bill undergoing FCC's fire was Sec.
8 which would require a 30-day
notification before applications are
set for hearing or grants would be
issued without a hearing.
This is commonly known as the
"party in interest protest" section.
This section, FCC said in part,
would :
. . . establish an unnecessary and
burdensome procedure, entailing need-
less expense both upon new applicants
and the government, whereby before
the Commission could designate an ap-
plication for hearing it would have to
process the application twice, first upon
consideration of the application as filed,
and subsequently, upon consideration
of the reply received from the appli-
cant.
On the problem of staff relation-
ship to Commissioners, FCC sug-
gested the following substitute for
Sec. 5(c) of the bill:
No person engaged directly or indi-
rectly in any prosecutory or inves-
tigatory function in any adjudication
proceeding or who is subject to the
supervision or direction of any person
performing or supervising any such
prosecutory or investigatory activity
shall advise or consult with the Com-
mission with respect to decisions by it
after formal hearing in any adjudica-
tion as defined in section 2(d) of the
Administrative Procedure Act.
In a separate memorandum to
the House committee, FCC also
questioned language of a new
amendment which would permit
discrimination against newspapers,
noting it would open the door to a
varied construction. The Commis-
sion asserted that the provision, as
written, might mean that FCC may
not consider diversification of con-
trol over mass media as a factor
in consideration of applications.
Additionally, FCC raised the ques-
tion of whether the amendment
might not apply to motion picture
firms and radio stations among
others because of the laws of con-
struction.
No Mention in Report
Not mentioned in the report was
the section on cease-and-desist,
suspension and fine levying powers
which has been finding strong op-
position in broadcast industry cir-
cles [B«T, April 14].
FCC Comr. Robert F. Jones was
the only FCC member not partici-
pating in the writing of the memo-
randum as he was out-of-town ad-
dressing the Ohio Assn. of Radio-
TV Broadcasters' management
clinic [B*T, May 5].
HYDE RENOMINATED
ROSEL HERSCHEL HYDE, vice
chairman of the FCC and its
"career" Commissioner, appears
before the Senate Interstate & For-
eign Commerce Committee Wednes-
day to testify on his re-appoint-
ment to the Commission.
President Truman nominated
Comr. Hyde to a full, seven-year
term last Monday. Comr. Hyde is
an Idaho Republican.
In advance of the hearing, it
was noted that little, if any, opposi-
tion to Comr. Hyde's re-appoint-
ment is expected among committee
members. There may be some ques-
tioning about the North American
Regional Broadcast Agreement
(NARBA) with which the Com-
missioner has been very active in
recent years.
The NARBA treaty is now be-
fore the Senate for ratification, but
has been bottlenecked in the Senate
Foreign Relations Committee where
the U. S. international role has
elbowed it aside in favor of action
on major foreign policy programs.
Comr. Hyde is a veteran in the
FCC, having come up through the
ranks. He achieved his commis-
sionership and vice chairmanship
through merit. His service on and
within the Commission dates from
his association with the old Fed-
eral Radio Commission in 1928.
He was appointed to the Com-
COMR. HYDE
* * *
mission by President Truman in
April 1946 to fill the unexpired
term of the late Comr. William H.
Wills which ran until June 30,
1952.
Senate confirmation was swift
when Comr. Hyde was appointed
on the Commission. The Senate
committee session then was short.
When named to the Commission,
Comr. Hyde was serving as Gen-
eral Counsel, a post he was pro-
moted to in March 1945. He was
assistant general counsel from
October 1942.
The tall, lean Commissioner is a
"young" FCC veteran. He was
born in 1900 on a farm near
BROADCASTING • Telecasting
For Another FCC Term
Downey, Ida., attending schools
there and was graduated from high
school in Salt Lake City. He at-
tended Utah Agricultural College.
In 1924, he was manager of the
Downey State Bank, which meant
he was a legal, financial and busi-
ness adviser to farmers and towns-
men of the area. That year, he
married Mary Henderson, a
Downey school teacher.
Comr. Hyde traveled to Wash-
ington the following year, entered
George Washington Law School in
1925, completing its courses in
1929, and was admitted to the
District of Columbia Bar. First
job in the capital city was clerk in
the Civil Service Commission, later
he moved to the Office of Public
Buildings and Parks after study in
accounting.
He was started in Grade 1 with
the Federal Radio Commission, be-
came chief of its docket section and
reorganized the system then in use
which served as a guide for many
years later. He moved into the
legal department as an attorney
and in 1932 was an examiner.
When FCC was formed, he was
again named to that post. Sub-
sequently he became senior attor-
ney, working on common carrier as
well as broadcasting matters. In
1938, he was put in charge of the
(Continued on page 94.)
May 12, 1952 • Page 27
LBS CUTS TIME
Possible Changes
Speculated
NBC 1952 Stations Planning & Advisory Committee members are (seated,
I to r) Stanley E. Hubbard, KSTP-TV Minneapolis-St. Paul; Ralph Evans, WHO
Des Moines and WOC Davenport; Allen M. Woodall, WDAK Columbus, Ga.,
and Martin Campbell, WFAA-TV Dallas; standing (I to r) are Lee B. Wailes,
Storer Broadcasting Co., secretary for TV; Willard C. Worcester, WIRE Indian-
apolis; E. R. Vandeboncoeur, WSYR-TV Syracuse, vice chairman; Robert B.
Hanna Jr., WGY Schenectady; Richard O. Dunning, KHQ Spokane, secretary
for radio; B. T. Whitmire, WFBC Greenville, S. C; P. A. Sugg, WKY Oklahoma
City, chairman, and Ed Yocum, KGHL Billings, Mont. NBC held its first 1952
SPAC meeting in New York [B*T, May 5].
RADIO NEEDS
Cited by Fellows at WAB
RADIO will not be able to solve its
problems on behalf of the public or
the industry itself unless it organ-
izes a strong national trade asso-
ciation and 48 state broadcasting
associations backed by almost 100%
membership. This was the asser-
tion of NARTB President Harold
Fellows as he spoke at the luncheon
meeting of the Wisconsin Broad-
casters Assn. in Milwaukee Tues-
day. More than 50 station men in
Wisconsin attended the two-day
session, which started Monday with
a day-long clinic sponsored by
BMI [B«T, April 28].
Discussing the need for close co-
operation with legislators, Mr.
Fellows pointed out that this need
is apparent on state and local as
well as federal levels. He reminded
broadcasters they "are doing busi-
ness by the grace of God, technical
inventions and a government li-
cense," and that the third factor
inevitably means the industry "is a
shining target for government leg-
islation, and always will be."
Main Element
The main element in "pursuing
the business of legislation," Mr.
Fellows charged, is for the broad-
caster to "organize and conduct
himself so that he establishes stat-
ure and respect for radio and tele-
vision."
"We haven't done it," he said,
"and we should start immediately."
Charging broadcasters with smug-
ness, Mr. Fellows recommended
"sale" of both media to public and
legislators, "because where we don't
find friends it's our own fault."
He discussed briefly, and off the
record, specific legislation before
Congress and educational TV.
This was discussed also by Prof.
Harold B. McCarty, director of
WHA Madison, operated by the U.
of Wisconsin. He said the state
radio council has made no specific
plans for use of TV as an educa-
Page 28 • May 12, 1952
tional tool, and is now considering
several proposals.
Two proposals involve use of a
closed circuit TV laboratory at the
university and election of a TV
network with one origination site
and 11 relay towers. The latter
suggestion would require an esti-
mated investment of $3 million, he
said, equal to $1 per Wisconsin resi-
dent. Under no circumstances, he
assured the broadcasters, would the
university wish to compete on a
commercial or non-profit basis.
WRBC PURCHASE
Lamar Firm Selling WJDX
TO BETTER its Jackson, Miss.,
coverage, Lamar Life Insurance
Co. is buying 100% ownership of
WRBC for $250,000, application for
transfer approval filed with the
FCC last week disclosed. WRBC is
on 620 kc with 5 kw day, 1 kw night.
At the same time, Lamar is sell-
ing its presently owned WJDX
(1300 kc, 5 kw day, 1 kw night) to
majority stockholders of the present
licensee of WRBC (Rebel Broad-
casting Co.). Purchase price is
$100,000. Both transfers are con-
tingent on the other.
In addition to acquiring a better
facility, Lamar will also acquire the
new studios and equipment of
WRBC. It is selling to the pur-
chasers of WJDX (a new corpora-
tion named Rebel Broadcasting Co.
of Mississippi) the transmitter fa-
cilities of that station.
Officers and stockholdings of new
Rebel Broadcasting Co. of Missis-
sippi are virtually the same as those
in the present WRBC licensee:
T. E. Wright, president and 32.5%
stockholder; W. B. McCarthy Sr.,
vice president and 21.4%; J. W.
Carlier, secretary-treasurer, and
7.5%.
After FCC approval, call letters
of stations will be exchanged. This
will maintain the WJDX call letter
for Lamar Life Insurance Co., but
on 620 kc. WRBC will then be
owned by Rebel Broadcasting Co.,
on 1300 kc.
LIBERTY Broadcasting System, concentrating on small-market and
small-station coverage, was understood last week to have cut its daily
network hookup from a 16-hour to eight-hour basis.
Efforts to contact Liberty executives in Dallas had proved fruitless,
as of Thursday night.
Word that the network was mak-
ing major changes in its operating
procedure spread last week follow-
ing a closed circuit talk by Gordon
McLendon, Liberty president. Sev-
eral affiliates contacted by Broad-
casting • Telecasting said they
had been asked to keep contents of
the talk on a confidential basis.
Liberty is plaintiff in a $12 mil-
lion suit filed against 13 major
league baseball clubs. The suit was
filed in U. S. District Court, Chi-
cago, last Feb. 21 [B»T, Feb. 25].
In that suit Liberty claims it suf-
fered business damage through loss
of baseball broadcast rights. The
SDX AWARDS
Murrow to be Honored
EDWARD R. MURROW of CBS-
TV's news show, See It Now, on
May 19, will add more honors as a
Fellow of Sigma Delta Chi to his
George Foster Peabody Award
[B»T, May 5] at the national pro-
fessional journalism fraternity's
1952 presentation ceremony and
banquet at Chicago's Conrad Hilton
hotel.
Among Sigma Delta Chi Distin-
guished Service Award winners will
be Jim Monroe, news director of
KCMO Kansas City, and William
E. Griffith Jr., radio news writer
of KMBC Kansas City, both for
coverage of the 1951 flood. A public
service award will go to NBC's
WMAQ-AM-TV Chicago for its
news broadcasts on the narcotics
problem, particularly the three-pro-
gram series, The Black Mark, by
Len O'Connor [B*T, April 7].
Others were honored as follows:
Elected Fellows of SDX: Irving S.
Dilliard, editor of the St. Louis Post-
Dispatch editorial pages, and Dr. Al-
berto Gainza Paz, editor and publisher
of Buenos Aires' La Prensa.
Public service awards: Chicago Sun-
Times, for its campaign leading to the
arrest of a murderer, Policeman Mich-
ael Moretti; McCall's magazine, for its
article, "Who's Trying to Ruin Our
Schools?" by Arthur D. Morse.
Individual winners: Editorial cartoon-
ing, Herbert Block (Herblock), Wash-
ington Post, and Bruce Russell, Los
Angeles Times, both for third time;
general reporting, Victor Cohn, Min-
neapolis Tribune; foreign correspond-
ence, Ferdinand Kuhn, Washington
Post; foreign and domestic affairs, AP
Correspondent John Hightower, Wash-
ington; editorial writing, Robert M.
White, Mexico (Mo.) Ledger; news pic-
tures, Edward De Luga, Chicago Daily
News, and Roger Wrenn, San Diego
California Union; magazine reporting,
Bill Davidson, for his Collier's article,
"The High Cost of Dying."
Charles Clayton, national SDX
president, will preside at and ad-
dress the ceremonies. Walter G.
Curtis, president of the Headline
Club, Chicago SDX chapter, will
make remarks, and Gideon Sey-
mour, Minneapolis Star and Tri-
bune executive editor, will keynote
the banquet session. Victor E. Blue-
dorn, SDX national executive direc-
tor, made the announcements of
winners April 3.
network contended the defendant
club owners operated a monopoly
and named all clubs but the Chicago
White Sox, Cincinnati Reds and
Brooklyn Dodgers.
Rumors about the network's fu-
ture were rife last week following
Mr. McLendon's closed circuit talk.
One report was that Sears, Roebuck
& Co. was not renewing its Liberty
contract effective May 16. The
Sears campaign involved two 15-
minute five-weekly series promoting
Coldspot freezers.
Earlier in the spring Liberty de-
nied rumors it would not broadcast
baseball in 1952, and it has been
carrying play-by-play programs
since the season opened.
The network has obtained impor-
tant income by charging affiliates
for its program service, tapping lo-
cal sources of revenue.
A problem facing the network
since it filed suit against major
league baseball clubs has centered
around the hesitation of national
sponsors in signing contracts while
litigation is pending, according to
some affiliates.
Under the new Liberty operating
schedule, it is understood, the net-
work will open at 12 noon (EST)
and continue to 8 p.m. This was
expected to require rescheduling of
some programs.
Among current Liberty sponsors
are such national advertisers as
General Mills, Pequot Mills and
Amana refrigerators.
Last March Liberty went through
a revamping process by reducing
the New York sales organization.
At that time Mr. McLendon said
the step was designed to bring
about economies in view of the
amount of business originating in
the office.
The LBS key outlet is now KLBS
Houston, formerly KLEE [B»T,
May 5]. Network headquarters are
to be moved from Dallas to Hous-
ton.
Topping the Liberty organization
are Barton R. McLendon, father of
Gordon, and H. R. Cullen, prominent
Texan. Program origination points
include Dallas, New York and
Washington.
Trade Bill to Senate
AS result of House passage last
week the Senate now must con-
sider legislation to restore the so-
called "fair trade" retail price-fix-
ing laws in 45 states. It would can-
cel out court decisions last year
which thumbed down state trade
laws intended to bar price-cutting
on name-brand goods. The Su-
preme Court ruled that laws could
not make a price agreement be-
tween one manufacturer and one
retailer binding on all retailers in
the state unless all retailers ac-
tually sign the agreement.
BROADCASTING • Telecasting
TOUR BEST CUSTOMER:
THE FARMER
By ROBERT E. DUNVILLE
MEET your best customer, your
prosperous, ready - to - buy
customer who is growing-
sounder, establishing higher edu-
cational standards, and buying
more merchandise because he has
more spendable cash. He's the
American farmer.
This man — the American farmer
- — owner of his own property and
destiny, is the current American
capitalist. Today he lives in a
modern home — comfortable and
attractive — full of modern con-
veniences. He has a well-equipped
kitchen — and a late model car.
Unlike the farmer of old, today he
sends his children to good schools
and more of them to college.
And this is the most important
factor:
The farmer's average net worth
today is approximately $25,000.
Farming is big business — repre-
sents a big capital investment.
Many of us are paying for a home
or car; not your best customer. He
owns his. And even though his
credit is good he usually pays cash
for his expensive equipment, his
tractor, his truck, his corn picker,
as well as his day-by-day purchases
of consumer items.
In 1940 gross income from farm-
ing in the United States was nearly
$11 billion.' By 1945, this had in-
creased to $22 billion, and in 1950,
$32 billion — up 194%. Latest
figures show farm income in 1951
was higher than ever — $37.5 billion.
* ★ ★
TODAY farmers are buying
more consumer merchandise.
Taking 1940 as the base, the index
of their general merchandise pur-
chases rose from 100 to 148 in 1945,
and in 1950 to 263, two-and-a-half
times the merchandise purchased in
1940— up 163%.
The modern farmer is building
up his plant. Taking the value of
farm construction in 1940 as our
index of 100, we find an increase
of only 11 points by 1945. In 1950,
however, this index rose to 453 — up
353%. Total farm assets in 1940
amounted to $54 billion, with 12%,
or $6.6 billion mortgaged. In 1951,
total farm assets were $153 billion
as mortgages dropped to 4% or
only $5.8 billion. Farm assets rose
$165%, and mortgages dropped
67%.
How many families are saving
50% of their income? Only 4% of
total families save this proportion,
but 13% of farm families do. How
many save 30%. of their income?
Only 12% of total families do while
31% of farm families make this
saving. The farmer's higher per-
centage of savings is remarkable
in the face of his increased spend-
ing and debt reduction.
Farmers have more ready cash
than ever before. In 1940 the
United States farm total was over
$4 billion. In 1945 it was up to
$14.5 billion, and in 1951 nearly $20
billion, a jump of 400%. That
represents spendable cash per farm
family amounting to $3,178 — many
times the liquid assets of the aver-
age city dweller.
That's the national picture, and
it may be applied with minor varia-
tions to most sections of the coun-
try.
R
■ URAL communities are no
longer just wide spots in the
road. Today with good roads, good
cars and a desire for good things,
farm families come to town to buy
their consumer goods. They buy at
the super market and the chain
drug store. These purchases in
self-service stores represent the
volume tonnage of consumer goods
sold today.
Joseph B. Hall, president of the
Kroger Co., confirms this fact. Mr.
Hall says, "Nearly half of our sales
are in rural communities. The
manufacturer who advertises both
to the rural and the urban public
has a real advantage." The im-
portance of the rural consumer is
further underscored by another
authority on marketing — W. P.
Napier, executive vice president, A.
C. Nielsen Co. — who says: "Clients
THE AUTHOR, president of
Crosley Broadcasting Corp.,
has reached the top through
the sales department. He used
government and Crosley
research de-
partment sta-
t i s t i c s as
sources of this
article. Mr.
Dunville be-
lieves much of
the data will
prove valuable
to others i n
the broadcasting industry who
seek to point up the wealth in
the rural market. Crosley sta-
tions include WLW, WLWA
(FM), WLWT (TV) Cincinnati,
WLWB (FM), WLWD (TV) Day-
ton, WLWF (FM), WLWC (TV)
Columbus and WINS New York.
are shocked by the amount of busi-
ness in small towns."
Purchases of 24 grocery and drug
store items were studied in a recent
survey by the WLW Cincinnati
research department through the
People's Advisory Council. The
findings show 70.5% of rural
families buy these products, com-
pared to 71% of urban families.
Like similar surveys over the past
five years it showed the rural cus-
tomer buys the same consumer
goods as do city people.
Our research people looked into
another aspect — the intention of
the farmer to buy electrical appli-
ances. What we found in the WLW
area, we believe may be applied to
other areas across the nation.
In 1940 only nine of every 24
farms had electricity. By 1945, this
had risen to 13. In 1951, fully 21
of every 24 farms in our area were
using electricity. A third of all
farms electrified since 1945 means
a tremendous electrical appliance
market.
This survey of buying intentions
(Continued on page 38)
SAVINGS of 50% of their incomes by U.S.
families in 1950 saw 13% of farm families sav-
ing that amount, compared to only 4% of total
families saving 50%.
ELECTRICITY study by WLW Cincinnati of farms
in its area showed nine of every 24 farms using
electricity in 1940, but 21 of every 24 in 1951,
a jump of one-third.
CONSTRUCTION by U.S. farmers, with values
based on 1940 index of 100, rose to a figure of
453 in 1950, a jump of 353% in farm building
values.
BROADCASTING • Telecasting
May 12, 1952 • Page 29
CBS MERGER
WCCO, WTCN-TV Details
DETAILS of CBS's merger of its
WCCO Minneapolis-St. Paul with
WTCN-TV interests in the same
city were disclosed last week in a
transfer application filed with the
FCC. The Minnesota merger was
on of two which CBS worked out
last March in moves to strengthen
its position in the TV network
sweepstakes [B»T, March 10]. The
other was buying a 45% interest in
KQV Pittsburgh.
Nub of the Minneapolis-St. Paul
merger is the creation of Midwest
Radio & Television Inc. to be owned
53% by present WTCN-TV owner
Mid Continent Radio - Television
Inc. and 47% by CBS. Mid Con-
tinent puts up WTCN-TV and
$212,000 while CBS does the same
with its 50-kw WCCO (on 830 kc)
and $188,000.
Mid Continent's WTCN has been
sold to former U. S. Ambassador
to Cuba and Australia Robert
Butler and associates for $325,000
[B»T, April 21]. Station operates
on 1280 kc with 5 kw day and 1 kw
night. Transfer application has not
yet been filed.
Original cost of WCCO was
$480,625.49, according to the appli-
cation. Replacement value was put
at $734,750.
Original cost of WTCN-TV,
which operates on Channel 4 with
power of 17.9 kw, was $506,098.90,
according to the application. Re-
placement value was put at $535,-
103.03.
Mid Continent Owners
Mid Continent is half owned by
Northwest Publications (Ridder
Newspapers) and the Minnesota
Tribune Co. (which does not pub-
lish a newspaper). It also owns
40% of WEMP-AM-FM Milwaukee.
Ridder newspapers include the St.
Paul Pioneer-Press and Dispatch, Duluth
News-Tribune and Herald, New York Jour-
nal of Commerce, New York Staats-Zeitung
and Herold, Aberdeen (S. D.) American
and News, Grand Forks (N. D.) Herald,
and a minority interest in the Seattle
Times. Ridder interests own WDSM Su-
perior, Wis., control KSDN Aberdeen,
S. D., and KILO Grand Forks, N. D.
Total assets of Mid Continent as
of Jan. 31 were given as $1,427,-
207.36, of which $603,207.53 was
in cash.
CBS listed its total current assets
as of March 1 at $64,333,186, of
which $12,683,076 was in cash.
Total current liabilities was given
as $31,760,870.
Application stated that the pres-
ent staff of WCCO, under General
Manager Gene Wilkey, will be re-
tained. It also stated that the man-
agement of the new Midwest com-
pany would be in the hands of the
present Mid Continent officials.
Chairman of the new company will
be William J. McNally, the appli-
cation stated. President of Midwest
will be Robert B. Ridder, it showed.
Approval of the WCCO-WTCN-
TV merger will give CBS the fol-
lowing ownership lineup: WCBS-
AM-FM-TV New York, KNX-AM-
FM and KNXT(TV) Los Angeles,
WBBM-AM-FM Chicago, WEEI-
AM-FM Boston, KMOX St. Louis,
KCBS-AM-FM San Francisco, 45%
of WTOP-AM-FM-TV Washington.
In addition to the 45% buy into
KQV Pittsburgh, CBS will buy
WBKB (TV) Chicago for $6 million
if and when the FCC approves the
merger of ABC with United Para-
mount Theatres. CBS is a TV ap-
licant for Chicago, Boston and San
Francisco.
NARTB DUES
Multiple Members to]
Get Discounts
OPERATOR RULES
NARTB Amends Request
RELAXATION of the FCC's oper-
ator rules to permit AM and FM
stations using 10 kw power with
omnidirectional antennas to be run
by remote control, and to give au-
thority to use restricted operators
to stand transmitter watches was
filed last week by NARTB. Peti-
tion was an amendment to the re-
quest filed earlier this year to per-
mit same relaxation for stations
using up to 5 kw power [B*T,
Feb. 18, 11, 4].
NARTB's petition and amend-
ment stressed that the technical
calibre of broadcast equipment is
now of such high standards that
the requirement for a first-class
radio-telephone operator to attend
each transmitter is obsolete.
Amendment also asked that the
authority to dispense with first
class operator's presence also ap-
ply to such stations using more
than 10 kw in power, or a direc-
tional antenna part of the operat-
ing day. NARTB asked that re-
laxation be authorized for that
part of any station's operation that
falls within the meaning of 10 kw
omnidirectional radiation.
The amendment called attention
to an NARTB board resolution call-
ing for -boosting the cutoff power
to 10 kw "after concluding that
there was no real basis for limit-
ing the benefits of the relief to
AM and FM stations operating
omnidirectionally with powers of
5 kw or less." It was filed by
Bernard Koteen, special counsel
to NARTB on this matter.
Opposition to the petition has
been voiced by operators in letters
to the FCC and to Broadcasting •
Telecasting [B*T, Feb. 18, 11].
Station owner Homer H. Haines
(part-owner of WNAE Warren,
Pa.) has also objected to the re-
laxation of the operators' rules
[B»T, Feb. 18].
NBC Oregon Coverage
NBC radio will continue its grass
roots coverage of important pri-
mary elections with the vote in
Oregon Friday, to be broadcast via
KGW Portland and KMED Med-
ford. A special network program,
Oregon Primary Preview, will be
broadcast from 10:35-11 p.m. EDT
Thursday, with results of the bal-
loting slated for airing from 12:30-
12:45 a.m. Friday. News editor of
the primary coverage will be Frank
Coffin, KGW program manager,
with commentators Chuck Foster
and Lawson McCall of KGW and
Jennings Pierce and Russell Jami-
son of KMED.
NARTB plan to give reduced combination dues to members owning j
more than one licensed station was put in effect Thursday by a special dues
committee comprising board members.
The three-man committee implemented the plan at a meeting with
NARTB President Harold E. Fel- *
lows; Judge Justin Miller, board
chairman, and C. E. Arney Jr.,
secretary-treasurer. Members of
the board group are Harold Essex,
WSJS Winston-Salem, N. C, chair-
man; Robert T. Mason, WMRN
Marion, Ohio; Clair R. McCollough,
WGAL Lancaster, Pa.
Action of the committee is sub-
ject to ratification by the board at
its June meeting. The proposal was
set up by the board in February
PA. ASSN. MEET
Elect Clipp President
ROGER W. CLIPP, general man-
ager of WFIL-AM-TV Philadel-
phia, was elected president of the
Pennsylvania Assn. of Broadcast-
ers at its May 3-5 meeting, held at
Nittany Lion Inn, State College,
Pa. He succeeds John S. Booth,
WCHA Chambersburg.
Other officers elected were Wil-
liam J. Thomas, WCPA Clearfield,
vice president; David J. Bennett,
WKBO Harrisburg, secretary (re-
elected), and James Murray, KQV
Pittsburgh, treasurer.
Eight district directors were
elected: Roy E. Morgan, WILK
Wilkes-Barre; Charles R. Petrie,
WISL Shamokin; Joseph M. Cleary,
WESB Bradford; Robert Trace,
WMGW Meadville; Thomas B. Price,
WBVP Beaver Falls ; Jack M. Snyder,
WFBG Altoona; A. K. Redmond, WHP
Harrisburg; Louis H. Murray, WPAM
Pottsville; named directors-at-large
were Frank H. Altdoerffer, WLAN
Lancaster; Joseph Connolly, WCAU
Philadelphia; Robert R. Nelson,
WARD Johnstown; George J. Podeyn,
WHJB Greensburg.
Penn State Plans
Milton Eisenhower, president of
Pennsylvania State College, told
the broadcasters he felt the college
would not be justified in spending
a large sum for a television station,
especially in view of its remote
location. He suggested the college
could perform a public service by
developing programs for telecast
on commercial stations.
Harold E. Fellows, NARTB
president, addressed the Monday
luncheon, discussing NARTB legis-
lative activities and other associa-
tion functions.
Other speakers included Roy
Thompson, WRTA Altoona; Paul
Good, U. S. Chamber of Commerce;
Ben Gimbel, WIP Philadelphia, and
Victor J. Diehm, WAZL Hazleton.
A series of panel discussions was
held, including a forum on tele-
vision for small market broadcast-
ers and a tape-recorded forum on
UHF.
Tom W. Metzger, WMRF Lewis-
town, was chairman of the conven-
tion committee with Mr. Connolly,
program chairman.
and follows careful study of the
membership situation.
Application forms will be dis-
tributed within a few days to com-
panies owning more than one sta-
tion. It was made clear that an
AM-FM unit is considered one sta-
tion and cannot be separated to >
take advantage of combination
dues.
Since the plan was designed to
become effective April 1, the dis-
count schedule will be retroactive
to that date for members who had
all their stations in membership at
that time.
The schedule for discounts fol-
lows:
1 unit — basic rate
2 units — 10% discount on all
3 units — 15% discount on all
4 units — 20% discount on all
5 units or m re — 25% discount on
all.
The present policy will be to
consider 50% or more ownership
of a property as ownership under
terms of the discount formula.
Applications for discounts will be
subject to approval by the Essex
committee after it has a chance to
study each case.
Transcription Rules Committee
NARTB headquarters last week
announced membership of a new
Transcriptions Rules Committee
headed by Michael R. Hanna,
WHCU Ithaca, N. Y., a Radio Board
member [B»T, May 5]. On the
committee with him are William
Fay, WHAM-AM-TV Rochester,
and Walter Compton, WTTG (TV)
Washington.
The committee was authorized by
the board at its February meeting
to ask the FCC to lift its require-
ment that stations identify record-
ed and filmed programs as produced
by electrical transcription. The re-
quirement would remain for news
programs having transcribed seg-
ments. The committee will meet
May 19 at NARTB Washington
headquarters.
President Fellows called a meet-
ing of the AM Committee May 22-
23 at the Ambassador Hotel, New
York. Members are Glenn Shaw,
KLX Oakland, chairman; John
Esau, KTUL Tulsa; Simon R. Gold-
man, WJTN Jamestown, N. Y.; Wil-
liam C. Grove, KFBC Cheyenne,
Wyo.; Lee Little, KTUC Tucson,
Ariz.; Paul W. Morency, WTIC
Hartford; John F. Patt, WGAR
Cleveland; G. Richard Shafto, WIS
Columbia, S. C; F. C. Sowell,
WLAC Nashville. Alternates are
R. Sanford Guyer, WMOA Mari-
etta, Ohio; Harry W. Linder,
KWLM Willmar, Minn., and Rich-
ard H. Mason, WPTF Raleigh, N. C.
Page 30 • May 12, 1952
BROADCASTING • Telecastin
YOU CAN KNOW Swuftfaty
ABOUT YOUR AUDIENCE IN IOWA
Probably the first axiom in advertising is that to
do an optimum job, you must know exactly to
whom you are talking, at what time, under what
circumstances.
Many advertisers have told us that the only precise
data they have on most newspapers and magazines
is "rates and circulation" — and that this doesn't
provide the information needed for smart selling.
For fourteen years, the annual Iowa Radio Audi-
ence Survey has presented a complete, accurate
and detailed picture of the radio audience in Iowa.
Using these Surveys, you know exactly who is
listening to the radio at any time of day or night —
men, women, children — urban, small town and
farm — their economic and educational status —
their preferences for various types of program ma-
terials— and dozens of other facts to help you plan
your strategy.
The 1951 Iowa Radio Audience Survey is now
available. It is the result of personal inter-
views with 9,180 families — all scientifically
selected from Iowa cities, towns, villages and
farms to present a true picture of the radio
audience in Iowa. It is a must for anyone who
wants to get the ultimate value from his
advertising dollars, in Iowa. Write direct for
your copy, or ask Free & Peters.
WIHI®
+ for Iowa PLUS +
Des Moines . . . 50,000 WaHs
Col. B. J. Palmer, President
P. A. Ldyet, Resident Manager
FREE & PETERS, INC.
National Representatives
SELL THE HEART OF INDIANA
OVER WIBC INDIANAPOLIS, INDIANA'S FIRST)
"When all the yardsticks of time buying are applied to WIBC, this station
emerges as one of the soundest purchases in all radio. With 50,000 watts on
1070 KC, it has the largest coverage area of any Indianapolis outlet and
enjoys complete dominance of the rich Indianapolis market. The selling
power of WIBC is felt far into strategic portions of Kentucky and Ohio as well.
As the country's 28th metropolitan market and the key distributing and
shopping center for the entire state, Indianapolis is a vital consideration for
the advertiser — who can reach out, over WIBC, into an area that covers
1,077,356 radio families.
Blair -represented WIBC has earned its position as one of the territory's
outstanding stations through the excellence of its local programming.
Virtually every personality featured by WIBC has become a long-time
favorite with listeners, which is a tribute not only to their talents but also
to this station's splendid music and production facilities.
As exclusive representatives of WIBC, John Blair & Company — along
with an impressive list of important advertisers — have factual proof that
the size of WIBC's audience is matched by its responsiveness. No matter
what you have to sell, you can sell it at low cost over WIBC. Call your
John Blair man today!
EASY GWYNN , whose "Easy Does II" and "Easy
Listening" disc jockey programs are consistently
first in Hooper D. J. surveys. His mail count has
averaged 5,000 a month for the past eight years,
and has gone as high as 2,500 a day in contests.
"Platter Parly", a family type
musical request program with
M I LT LEWIS, enjoys the sec-
ond top local rating in opposi-
tion to three networks and TV.
GILBERT I. BERRY
General Sales Manager
Page 32 • May 12, 1952
BROADCASTING • Telecasting
HE JOHN BLAIR WAY
\ND ONLY 50,000 WATT STATION
"Harper's Farm Fair" features DIX HARPER, who for
the fourth time in the last five years was presented the
National Safety Council's public interest award for service
to farm safety. With a long list of commercial successes to
his credit, Dix Harper pulls mail from seventeen states.
JACK MORROW and COUSIN CHICKIE, whose "Country Carni-
val" was so immediately successful it was expanded from thirty
minutes to an hour and a half. "Reveille Revelry" is their other hit
program, featuring music, time and weather reports, morning news.
RICHARD M. FAIRBANKS
President and General Manager
John Blair & Company specializes
in radio representation exclu-
sively. Since we are entirely re-
moved from any other operation
or function, we are able to give
the stations we represent our full
time and our full efforts. ..as spe-
cialists in selling via spot radio.
JOHN
BLAIR
& COMPANY
REPRESENTING LEADING RADIO STATIONS
BROADCASTING • Telecasting
May 12, 1952 • Page 33
i
POLITICAL TIME
Z Bar Net Adopts Policy
NEW policy designed to give can-
didates for major political office
one free period each, with com-
mercial facilities available at regu-
lar rates, has been adopted during
the primary campaign by the XL
stations in the Northwest and Z
Bar Net, headed by Ed Craney.
Each candidate for governor,
U. S. Senator, Congressman and
secretary of state, within the sta-
tion areas, will be given a 14%-
minute time period to be taken
from sustaining availabilities and
used as a single unit. The time
must be used by the candidate per-
sonally.
Candidates may use facilities
further at regular commercial talk
rates. "Any individual, group or
organization in support of a legally
qualified candidate" is qualified to
buy time "provided the candidate
provides the originating station
of the Z Bar Net with a written
statement that such individual,
group or organization is authorized
to speak on behalf of such candi-
date on each specific occasion," the
Z Bar Net instructions specify.
They continue:
"The Z Bar Net authorizes no
group or individual to act in its
behalf in arranging for broadcasts
except the managers of its indi-
vidual stations, who will clear the
time, accept payment in advance
for the broadcast, receive the
signed letters of authorization
to broadcast (in case of other
speaking in behalf of a candidate),
provide and receive the signed in-
demnity agreement and deliver the
contract to party or organization
purchasing such time."
Z Bar will sell time up to the nor-
mal closing time of the local sta-
tion on election eve, with national
network political broadcasts hav-
ing priority over all others for
time clearance. State broadcasts
are second in priority, county third
and city fourth. National network
commercial programs will be can-
celled when all sustaining time and
local commercial time has been ex-
hausted, it is explained. Announce-
ments will be sold only on run-of-
schedule basis.
In the instructions sent candi-
dates by KXLY Spokane, Wash.,
the station insists that all talks by
persons other than candidates be
submitted 48 hours before broad-
cast time.
NBC SESSIONS
Midwest Affiliates Meet
THIRTY NBC affiliated stations
from the Midwest were represented
at the second of the network's
series of promotion, press and mer-
chandising sessions on radio in
Chicago last week. The network
and its executives were hosts to
more than 40 station men at meet-
ings in the Palmer House Monday
and Tuesday.
Harry C. Kopf, NBC vice presi-
dent and general manager of
WMAQ and WNBQ (TV) Chicago,'
presided at the meetings. On Mon-
day, Fred Shawn, director of radio
station relations, introduced Jacob
A. Evans, manager of radio adver-
tising and promotion; Gordon Mills,
radio network sales manager, Chi-
cago; Jack Ryan, Chicago press
manager; William Ray, Chicago
news and special events manager;
Fred Dodge, director of merchan-
dising; Clyde L. Clem, supervisor
of audience promotion, and Hugh
Beville Jr., director of plans and
research. Luncheon entertainment
was provided by Tommy Bartlett.
Welcome Travelers personality,
after which a slide film presenta-
tion of "Summer Radio — 1952" was
shown.
Tuesday discussions included
speeches by Ludwig Simmel, man-
ager of the network's co-op sales,
and Mr. Clem, as well as general
discussion on network and affiliate
plans for sales promotion merchan-
dising, publicity, news and re-
search. Alex Drier, Chicago net-
work commenator, spoke at the
luncheon.
Those attending included:
Mel Kampe and Ed Maxwell, WMAY
Springfield, 111.; Clem Scerbaek, WTAM
Cleveland; Milt Greenebaum, WSAM
Saginaw, Mich.; Ray Pederson, WD AY
Fargo; John Schweiker, WHO Des
Moines; M. Wayland Fullington and
Ward Glenn, WIRE Indianapolis; Jack
Zinselmeier, Jack Frazier and F. G.
Feinthel, WLW Cincinnati; John Alex-
ander, KODY North Platte; N. V.
Bakke and Bruce Wallace, WTMJ Mil-
waukee; Clifton Westin Jr., WOW
Omaha; Richard Gourley, WSPD
Toledo.
Joe Floyd and Larry Benston, KELO
Sioux Falls; W. T. McClorin KVOO
Tulsa; Leonard G. Anderson, WKBH
La Crosse; David Hayle, WOOD Grand
Rapids; J. R. McKinley, WTAC Flint;
Ray Scales, WKY Oklahoma City; Carl
Wyler, KTSM El Pasco; Robert Nelson,
WEAU Eau Claire, Wis.; Don Degroot
and Edwin K. Wheeler, WWJ Detroit;
David Pasternak, KSD St. Louis; Fred
Reed, WOC Davenport; Alex Keese,
WFAA Dallas.
Charles W. Hill, WAVE Louisville;
Joe Cook, KSTP St. Paul; G. David
Gentling, KROC Rochester; John
Meagher, KYSM Mankato; Ken Gordon
and "Red" McAIeece, KDTH Dubuque;
Joseph D. Mackin, WMAM Marinette,
and Jess Hadsell, WOWO Ft. Wayne,
Ind.
WHIM Business Up
WHIM Providence has celebrated
its fifth birthday anniversary with
the biggest cake in its history. Gen-
eral Manager Bob Engles reported
that billings for the first quarter
are up 30% over the same period
last year. As part of the anniver-
sary observance, WHIM sponsored
a slogan contest, awarding $100 in
cash and other prizes to listeners
submitting slogans. The winning
slogan: "WHIM — the listening
post you tune to most."
"To what radio station does your family listen
most?" As part of an independent survey
made by students at North Dakota Agricultural
College, this question was asked of 3,969 farm
families in 22 prosperous counties within 90
miles of Fargo. 74.6% of the families named
WD AY; 4.4% said Station "B", 2.3% Station
"C", 2.1% Station "D", and so on.
WDAY was a 17-to-l choice over the next
station ... a 3l/2-to-l favorite over all other
stations combined!
In Fargo's home county, WDAY was the
first choice of 87.2% of the families, as against
5.8% for Station "B". Here WDAY was a 15-
to-1 choice over the next station . . . a 6Y2-to-l
favorite over all other stations combined!
BMB figures, Hoopers and mail-order re-
turns all tell the same amazing story on WDAY
and the rich Red River Valley. Get all the
facts. Write us direct, or ask Free SC Peters!
£h WDAY • NBC • 970 KILOCYCLES • 5000 WATTS
IWS|P* FREE & PETERS, INC., Exclusive National Representatives
Page 34 • May 12, 1952
BROADCASTING • Telecasting
in new haven
Yes, night-time radio in New Haven
has received a hefty shot in the arm
with the injection of strong NBC
shows to brighten up one of New
England's old reliable voices.
WNHC-AM delivers as many as 748 families
for one dollar evenings thruout the week --
and that's just the beginning . . .
WNHC - AM has been NBC for less
than five months. Eatings will grow.
Values will increase.
For a complete broadcasting pro-
motion, merchandising SALES
campaign choose
The Elm City Broadcasting Corporation
AM-FM-TV
Represented by the Katz Agency i
May 12, 1952 • Page 35
Network Rate Cuts
(Continued from page 23)
millions listen
millions buy!
Each radio home in WJR's coverage area
spends almost 1,000 dollars a year on
food!
% of National
Total
Population 12,601,300 8.3
Radio Homes 3,784,170 8.1
Food Sales $3,266,766,000 9.4
Get your share of the tremendous
food sales in the Michigan-Great
Lakes area. Pre-sell these radio
families on your products ... by
using WJR, the station with the
greatest coverage in this area.
For specific success stories in this
large food market, write WJR or
see your. Edward Petry repre-
sentative today.
Remember . . . millions buy
WJR-advertised products!
Radio — America's
Greatest
Advertising Medium
network sources. Meanwhile, NBC
officials maintained they were doing
their best to protect the rate card.
Like CBS Radio's subscription to
the new Standard Audit surveys,
NBC has signed for the new A. C.
Nielsen Co. Station Audience stu-
dies, also now in progress and
slated for completion in late sum-
mer.
Meanwhile, one radio network
and the owner of another figured
in a sponsorship proposal which
some affiliates estimated would be
the equivalent of knocking off up to
45% of stations' card rates. The
principals: NBC and General Tire
& Rubber Co., controlling stock-
holder of Mutual.
As reported by Affiliates, NBC
asked stations to clear time for
General Tire sponsorship of a total
of 21/4 hours spread over the days,
the Affiliates to be paid on the ba-
sis of one hour of Class A time.
The programs would consist of cov-
erage of the National Open Golf
Tournament on June 12, 13 and
14.
The plan was said to encompass
the following time periods (EDT) :
Thursday, June 12, 8-8:15 p.m.;
Friday, June 13, 8:30-8:45 p.m.,
and Saturday, June 14, 3-3:15, 4-
4:15, 5-5:15, 6:30-6:45, and 7:30-
8:15 p.m.
May 20-21 Meeting Topic
The overall rate situation is one
of several subjects slated for the
May 20-21 meeting of the Affiliates
Committee to be held at the Am-
bassador Hotel in New York start-
ing a luncheon May 20.
Chairman Morency said last
week his group "views with regret"
the "rather spasmodic and oppor-
tunistic approach" which it feels
has been taken with respect to ad-
vertiser pressures for lowered time
costs. At the same time, he said,
"strong indications" that some or
all networks may boost their day-
time rates are heartening.
He contended that, even though
advertisers want to buy for as reas-
onable a price as they can, they are
even more concerned that their
competitors do not get better buys
than they. A great deal of pres-
sure, he felt, would disappear if
advertisers were assured that all
were getting the same deal. Simi-
larly, he thought, one agency would
be less apt to try to lure accounts
from others on the promise that
"I can get it for you cheaper," thus
again reducing the rate turmoil.
Representatives of both A. C.
Nielsen Co. and Standard Audit
are expected to appear — separate-
ly — to explain their respective
measurement studies to the com-
mittee.
Another agenda item is selection
of a successor to Leonard Kapner,
who has asked to be relieved of
committee membership because of
the pressures of duties at WCAE
Pittsburgh, of which he is presi-
dent and general manager. Mr.
Morency expressed regret at Mr.
Kapner's withdrawal.
Mr. Morency himself has served
notice of intention to retire as
chairman as soon as the permanent
committee structure, formally au-
thorized at a meeting of all sup-
porting member-stations during the
NARTB convention six weeks ago,
is completed. Much ' of this work
may be done at the May 20-21 meet-
ing, but efforts are afoot to con-
tinue him in office although he in-
sists that he must be free to spend
more time on WTIC managerial
duties.
While the rate pot boiled, a
spokesman for one advertiser which
reportedly had renewed time on
CBS Radio at a healthy discount —
Campbell's Soups, for Club 15, 7:30-
45 p.m. EDT Monday- Wednesday-
Friday — denied late last week that
the renewal had been made or that
any cut in rates had been offered,
and said that final decision on re-
newal would be disclosed to the net-
work shortly before the deadline,
which is May 21.
KTOK SALE
Would Sell to Tex. Group
CONTRACT for the sale of KTOK
Oklahoma City by O. L. (Ted)
Taylor to the newly formed
Amarillo Broadcasting Co. for
$225,000 was in process of prepara-
tion last week.
New firm, which recently ac-
quired KFDA Amarillo for $240,-
000 from the Nunn interests, ex-
pects to have application for the
transfer before the FCC within
ten days. The KFDA transfer now
is awaiting FCC approval [B»T,
March 3].
Principals of Amarillo Broad-
casting Co., which would acquire
the stock of KTOK Inc. from Mr.
Taylor, are C. C. Woodson, pub-
lisher of the Brownwood (Tex.)
Bulletin and of other newspapers,
who also holds oil interests; Wen-
dell Mayes, president of KBWD
Brownwood and KNOW Austin;
Charles B. Jordan, vice president
of Texas State Network and as-
sistant general manager of KFJZ
Fort Worth, and Gene Cagle, presi-
dent of TSN.
A recent transaction, whereby
KTOK would have been sold to the
Kerr-McGee interests in Tulsa for
$225,000, in a parlay also involv-
ing WEEK Peoria, controlled by
Sen. Robert S. Kerr, was cancelled
[B*T, April 28]. This paved the
way for the disposition to the
Texas group, subject to customary
FCC approval.
Mr. Taylor, chairman of the O.
L. Taylor Co., station representa-
tives, in addition to KTOK, owns
KANS Wichita and KRGV Wes-
laco.
Page 36 • May 12, 1952
BROADCASTING • Telecasting
Floating "Voice" to Pierce Iron Curtain
To parry jamming tactics and reach
more remote areas, the Voice of
America is adopting the novel tech-
nique of using a ship as a floating
transmitter.
For this purpose a cargo ship has
been converted at Bethlehem
Steel's Hoboken, N. J., Shipyard
into a floating radio station. This
vessel, named the Courier, which
is operated by the United States
Coast Guard for the State Depart-
ment's Voice of America, is
equipped with both medium and
short-wave transmitters. Its sending
power is very great — greater than
that of any standard radio station
in the United States. Messages
broadcast from- the United States
are picked up and relayed from the
ship via a special antenna raised
above the ship's deck by a captive
barrage balloon.
The conversion work completed,
the Courier left the Bethlehem Ho-
boken Yard in the early part of this
year, ready and able to go anywhere
in the world.
With the aid of this highly mo-
bile, powerful station, broadcasts of
the Voice of America are expected
to get through to listeners in deep
Iron Curtain territory hitherto
sealed off from the outside world.
BETHLEHEM STEEL
BROADCASTING • Telecasting
May 12, 1952 • Page 37
VfSAZ
HUNTINGTON, W. VA.
SERVING 3 STATES
BUI CUNKS CONTINUE m
RESULTS!
RESULTS!
RESULTS!
USED CAR
DEALER*
USING
ONE 15
MINUTE
PROGRAM
PER WEEK
SOLD
9 USED
CARS
ON HIS
PROGRAM ON
SATURDAY
APRIL 5, 1952
* Name of Advertiser
And other information
furnished on request
A BUSY last week saw 21 more
BMI program clinics completed in
the United States and Canada for
a total of 38 through Saturday
with attendance well above the 3,-
000 mark [B*T, May 5]. The clin-
ics wind up this week with meet-
ings in Alabama and Maine today
(Monday), in St. John, New Bruns-
wick on Wednesday and Toronto on
Friday.
Last week's progress was re-
ported as follows.
VANCOUVER, B. C, May 5
The Vancouver BMI clinic drew
156 broadcasters, with William
Harold Moon, assistant general
manager, BMI Canada Ltd., acting
as chairman.
Dave Baylor, general manager,
WJMO Cleveland, made the open-
ing talk, with Maurice Finnerty,
president, CKOK Penticton, B. C,
discussing profits and service in
single station communities.
William Holm, general manager,
WLPO LaSalle, 111., emphasized
local news, and Harry McTigue,
general manager, WINN Louis-
ville, talked on "Music Is Our Busi-
ness."
President F. H. Elphicke, British
Columbia Assn. of Broadcasters,
was chairman at the clinic lunch-
eon, which was addressed by Carl
Haverlin, BMI president. Other
talks were made by Joseph G. Csida,
editor-in-chief, Billboard magazine,
and Mahlon Aldridge, general man-
ager, KFRU Columbia, Mo.
ALEXANDRIA, La., May 5
Louis Read, commercial mana-
ger, WDSU-AM-FM-TV New Or-
leans, speaking of the importance
of programs in account servicing,
told Louisiana broadcasters: "Ra-
upcoming
May 12: BAB Sales Clinic, Omaha.
May 12: BMI Program Clinic, Jefferson
Davis Hotel, Montgomery, Ala.
May 12: BMI Program Clinic, Augusta
House, Augusta, Me.
May 12-13: NBC radio promotion-press-
merchandising workshop, Hollywood,
Calif.
May 14: Public hearing on nomination
of Rosel H. Hyde for re-appointment
as FCC Commissioner; Senate Inter-
state and Foreign Commerce Commit-
tee, Room G-16, U. S. Capitol.
May 14: BAB Sales Clinic, Wichita.
May 14: BMI Program Clinic, Admiral
Beatty Hotel, St. John, N. B.
May 15-17: Board of Governors, Cana-
dian Broadcasting Corp., Chateau
Frontenac Hotel, Quebec.
May 16-17: Fourth Southwestern IRE
conference and radio engineering
show, Rice Hotel, Houston, Tex.
May 19-20: BMI television clinic, New
York.
May 19-22: Electronics Parts Show,
Conrad Hilton Hotel, Chicago.
BATTLE CREEK, Mich., BMI Clinic
April 30 saw these three ironing out
a clinic problem: Seated, Dan Jayne,
general manager, WELL Battle Creek,
president of Michigan Assn. of Broad-
casters and president of the Com-
mittee of State Assns. of Broadcast-
ers; standing, John McLaughlin (I),
advertising manager, Kraft Foods
Corp., and Sydney Kaye, BMI board
vice chairman and general counsel.
dio people everywhere are begin-
ning to realize that in radio they
have the nation's No. 1 mass-me-
dium of communication" and "in
most instances to do something
about making changes wherever
changes are indicated. . . . There
will always be plenty of listeners
available. It's up to us to give
them the programs they want to
hear. If we do this, and do it well,
those all-important sales will fol-
low. . . ."
WICHITA, May 5
Gene Trace, vice president and
general manager, WBBW Youngs-
town, Ohio, addressing the Kansas
broadcasters, said that what fol-
lows after the sale may make sales
renewals possible.
"The program director should
constantly be striving to build pro-
grams that are salable and he
should let the commercial depart-
ment know about it," he said.
"There must be the closest coop-
eration from every department,"
he said. "Successful radio stations
are not in the habit of carrying
deadwood." Mr. Trace also ad-
dressed the St. Louis, Des Moines
and Chicago clinics during the
week.
Al Marlin, BMI field representa-
tive, acted as chairman, and Ben
Ludy, president, Kansas Assn. of
Broadcasters and general manager,
WIBW Topeka, presided. Other
scheduled speakers included : Arden
Booth, manager, KLMN Lawrence;
Ed Yocum, general manager,
KGHL Billings, Mont.; Bess M.
Wyse, general manager, KWBW
Hutchinson; Manuel Rosenberg, ed-
itor, The Advertiser ; Bruce Behy-
mer, farm editor, KFH Wichita,
and D. Gordon Graham, assistant
program director, WCBS New
York.
MILWAUKEE, May 5-6
George T. Frechette, general
manager, WFHR Wisconsin Rap-
ids and managing director, Wis-
consin Network, thought local news
was the "key to greater audience
and greater sales."
Mr. Frechette, who also spoke
Wednesday at the Minneapolis clin- '
ic, told Wisconsin Broadcasters
Assn. members that interviews with
men and women of the Armed
Forces "are the kind of programs
local sponsors want and will buy."
He also described his station's con-
tests and programs, some offering
prizes, and of a taped Christmas
program recording holiday activi-
ties.
Ben Laird, WBA president and
general manager, WDUZ Green
Bay, presided. Burt Squire, BMI
field representative, was chairman.
Other speakers were Milt Slater,
production manager, WNEW New
York; W. Robert Rich, program di-
rector, WBEN Buffalo; Emerson
Smith, program manager, KDYL
Salt Lake City; Gus Haganah, vice
president, Standard Radio Inc.;
James Hanlon, public service broad-
casts director, WGN Chicago, and
Harold Safford, program manager,
WLS Chicago.
ST. LOUIS, May 6
Joseph Slattery, assistant pro-
gram director, KWTO Springfield,
Mo., told Missouri broadcasters
they should make special efforts to
reach rural audiences.
He advised "building your shows
around a personality and giving
him honest products to advertise."
He also advised encouraging vis-
itors, personal contacts and service
(Continued on page 103)
Your Best Customer
(Continued from page 29)
showed the average proportion of
rural families who planned to buy
is practically the same as city
families, 6.1% and 6%, respec-
tively.
Percentage wise, the rural in-
tention to buy was highest on
these products:
Product Rural Urban
Home freezer 10.2% 4.3%
Refrigerator 8.5% 6.5%
Electric range 5.7% 4.0%
That, broadly, is the farmer,
your biggest prospective customer.
You've seen how prosperous he is —
how high his income is. His pur-
chases are up, his savings are
amazingly high, his supply of ready
cash is higher than that of any
other segment of our population.
It is true the farmer is difficult
to reach but the most effective and
economical way of reaching him is
through radio.
5000 WATTS DAY
1000 WATTS NIGHT
930 KC
RADIO STATION
VfSAZ
Page 38 • May 12, 1952
BROADCASTING • Telecasting
Don Lee's
Radio audiences
are climbing, too
12-month average -1951 vs. 1949*
Daytime audience 8.9% higher
Evening audience 11*2% higher
. . . and network rates are currently
LOWER than they were in 1949!
^Pacific Nielsen Ratings, Full network average
audience, Monday thru Friday.
DON LEE GIVES THE MOST COMPLETE,
CONSISTENT, LOCAL COVERAGE OF
THE PACIFIC COAST AT THE LOWEST
COST PER SALES IMPRESSION
OF ANY SALES MEDIUM
On the Pacific Coast, over 14 million
people are distributed throughout 323,866
square miles. It takes a big advertising
medium to cover it. Only Don Lee is big
enough to sell your customer locally in 45
important markets from their own local
network station. Only Don Lee has the
flexibility to match your distribution. No
waste! You buy what you need, where
you need it.
That's why Don Lee consistently car-
ries more Pacific Coast regional business
(with more regional shows in the top 10)
than any other network. The advertisers
who know the Pacific Coast best also
know the best Pacific Coast sales medium
. . . Don Lee.
Represented Nationally by John Blair & Company
The Nation's Greatest
Regional Network
1313 North Vine Street
Hollywood 28, California
First or Second in
Quarter Hours "
Between 6a.m. and 7p.m.
MBS ADDS SIX
Affiliates Number 554
SIGNING of six new affiliates by
Mutual, bringing the network total
to 554 stations, was announced last
week by Earl M. Johnson, vice
president of station relations and
j engineering,
fj; The six were:
JO WJPG Green Bay, Wis. (1440 kc,
'jjOO w day, 1 kw night), licensed to
A 6reen Bay Newspaper Co. and headed
Ijr A. B. Turnbull, president.
WDBQ Dubuque, Iowa (1490 kc,
1 150 w), licensed to Dubuque Broad-
jesting Co., with James D. Carpenter
ixecutive vice president and general
l I inanager.
|| WYVE Wytheville, Va. (1280 kc,
I 1 kw, day), licensed to Wythe County
broadcasting Co., with Arthur M.
yifetes Jr. as general manager.
/■KVOZ Laredo, Tex. (1490 kc, 250
I.S licensed to Uvalde Broadcasters,
jrith W. J. Harpole as manager.
j WJCM Sebring, Fla. (1340 kc, 250
I'm, licensed to Highlands Broadcast -
1 lag Co., under the presidency of
\| |enry L. Jollay.
jlwPKY Princeton, Ky. (1580 kc, 250
Ijr, day), licensed to Princeton Broad-
| listing Co., with Leslie Goodaker as
jLpner and general manager.
A REPORT ON RFE
Europeans Learning the Truth — Withycomb
1ETAIL AD RISE
il Seen in NRDGA Survey
[I RISE in retail advertising
"fjudgets was indicated last week in
4| survey by the National Eetail
J|ry Goods Assn.
i Responding to a survey of "more
lan 60 outstanding merchants
rom 55 different cities and 34
;ates," according to NRGDA, 41%
lid they planned to increase ad-
artising budgets this year, while
i% reported they would spend
le same amount as last year and
)% indicated their appropriations
ill be less than in 1951.
The question on advertising plans
as one of a large number on which
le stores were surveyed by
RDGA.
xpensive Haircut
TWENTY years ago, shortly
after arriving in Cleveland
to start WGAR, John F. Patt,
now WGAR president, went
into a barbershop for a hair-
cut. The barber, Al Klein,
was a Detroit Tigers rooter.
Mr. Patt, with his newly-
found civic pride, bet Mr.
Klein that the Cleveland
Indians would finish ahead of
the Tigers in the American
League pennant race. If Mr.
Patt won, he would receive a
haircut, shave, shoeshine and
manicure, all personally ad-
ministered by Mr. Klein. If,
however, Mr. Klein won, he
was to be given 15 minutes
of WGAR time to predict
baseball happenings. Every
Cleveland opening day since,
Mr. Patt has relinquished the
9:30-9:45 a.m. segment to
the barbershop prognostica-
tor, Mr. Klein.
RADIO Free Europe's operation
in Munich is a perfect example of
international cooperation, Donald
Withycomb told Broadcasting •
Telecasting last week on his re-
turn to New York after a year's
service as studio manager of the
RFE Munich plant.
Studio and transmitter personnel
are almost entirely German, Mr.
Withycomb said. The top super-
visory and departmental heads are
Americans. Producers, writers, an-
nouncers and other program staff
are mostly refugees from the Iron
Curtain countries. "At times the
atmosphere resembles the Tower
of Babel," he said, "but still the
show goes on — from 5 a.m. to 1:15
a.m. daily."
Commenting on the RFE opera-
tion, Mr. Withycomb said that he
felt privileged to have had a year's
participation in "a unique type of
anti-communist radio program serv-
ice directed to the Iron Curtain
countries. Through the use of high
power medium wave, short wave
and relay transmitters beamed to-
ward the east from locations in
Germany and Portugal, those who
have receiving sets in Hungary,
Poland, Czechoslovakia, Roumania
and other countries can learn the
truth not only about what is ac-
tually happening in their own lo-
calities which have been trampled
under foot by the communists and
their native quislings, but through
the careful production of hundreds
of hours each week of programs
transmitted in their native tongues,
these people are told what the
Western World is doing to help
FCC DISPROVES RUMOR
Spread by Newspapers
ALARMING implications public-
ized by San Francisco newspapers
when an FCC radio engineer quit
two weeks ago leaving "all of
Northern California and Nevada
uncovered" were largely disproved
by the FCC last week.
Resignation of Frank T. Roach
as a radio engineer in the San
Francisco field office inspired a
front page news story that was
headlined: "Lone FCC Man Gives
Up — Dangers of Illegal Radio In-
terference Here Told." The story
quoted Roach as saying he was un-
able to do his work properly be-
cause of the lack of funds.
Although Mr. Roach was mainly
responsible for investigating com-
plaints— interference as well as
illegal transmissions — the FCC
pointed out that he was not the
only engineer engaged in that work.
Nor was he the only one in the
San Francisco field office, it was
emphasized.
Mr. Roach was reported in news-
paper stories to have said that he
received 60 to 80 complaints a
month from airlines, military, TV
set owners, etc., and that he had
more than 200 unanswered com-
plaints on his desk when he quit.
their cause."
Asked about the ballooncasting
which was inaugurated last sum-
mer, Mr. Withycomb expressed the
opinion that this method of reach-
ing a very , wide group of people in
the eastern countries is about as
effective a counter propaganda
weapon as can be devised at this
time.
"I hope that this endeavor will
be reactivated on a considerably
larger scale," he said. "It is one
type of operation the communists
cannot jam."
Mr. Withycomb is planning to re-
enter the TV consulting field, in
which he was active as consultant
to Meredith Publishing Co., owner
of WHEN (TV) Syracuse, before
joining RFE. He is establishing
headquarters at 150 East 39th St.,
New York.
BUY MYSTERY SHOWS
Michelson Announces Sales
CHARLES MICHELSON Inc., New
York, producers of radio and tele-
vision transcriptions, announced
last week the signing of five more
stations for across-the-board mys-
tery programming: WSYR Syra-
cuse, WTOP Washington, WCMB
Lemoyne, Pa., WHB Kansas City,
Kan. and KLKC Parsons, Kan.
Michelson, which started sales of
half-hour transcribed mysteries in
blocks about eight months ago, re-
ported its packages now cover 83
markets and summer sales total an
all-time high for the company,
$105,000.
Morehouse Apppointed
P. B. MOREHOUSE, chief of
Trade Practice Conferences Divi-
sion, Federal Trade Commission,
has been appointed assistant gen-
eral counsel in charge of compliance
for the commission, succeeding
Joseph S. Wright, who resigned.
Trade practice division, which
promulgates rules for various in-
dustries (including radio-TV), will
be headed by Allen C. Phelps, FTC
Chairman James M. Mead an-
nounced Monday. Mr. Phelps was
moved from the Export Trade Divi-
sion of which he was chief.
TENTATIVELY titled Ask Dr. Gallup,
a transcribed pre-election program
featuring the pollster with political
news, trends and analyses, has been
signed as a six-time weekly 7:05-
7:10 a.m. feature on WCBS New York.
The 26-week series, produced by
George F. Foley who handled Dr.
Gallup's '48 election programs on TV,
is scheduled to start today (Monday).
The daily 5-minute transcription has
also been purchased for 26 by WTOP
Washington and WCAU Philadelphia.
WFBR HOMEGROWN-
SHOWS OUTSTANDING
IN AUDIENCE AND
RESPONSE!
Looking for a place to put
your minute spots in Balti-
more? Pick the WFBR
' ' home-growns' ' — outstand-
ing participation shows! For
instance:
Completely outclasses its
field — No . 1 show of its kind !
MELODY BALLROOM
Top-rated disc jockey show
in Baltimore!
NELSON BAKER SHOW
1st in its time period!
EVERY WOMAN'S HOUR
Top-rated 30 - minute
woman's show!
SHOPPIN FUN
Top locally produced show
in its period !
MORNING IN MARYLAND
Misses being tops for 3-hour
period by a fraction!
Buy where the top shows
are — buy on . . .
ROADCASTING • Telecasting
ABC NETWORK
5000 WATTS IN BALTIMORE, MD. J
: J
May 12, 1952 • Page 39
SELLWOOD-MORELAND
A small portion of the Sellwood-Moreland shopping area
serving a retail trade area of more than 50,000 persons.
CIVIC LEADER
Bob Shaw, Sellwood Furniture
dealer, acclaims, "KGW is the
leader in this area. Local pro-
gramming and public service
you cannot duplicate."
Celebrating our 31st Year
of Leadership and Community Service
PORTLAND
OREGON
Nearly 100 per cent of western homes have radios
and in the area serviced by KGW that means an
/ impressive audience for your product advertising.
The Great Northwest where radio is king and the
king of western radio is KGW! With more than
30 years of leadership and community service
KGW's listener loyalty and appeal pays off for
you. You are keyed to the Great West with product
advertising on KGW. Act now to reap the reward
of the best procurable radio advertising available
in the Northwest!
CAREER WOMAN
Em Reifschneider of Emily May's
junior department store, reports,
"Where women shop you hear
about KGW because it gives the
clear concise type of news features,
entertainment, shopping news that's
so important to today's shoppers."
OREGON
Page 40 • May 12, 1952
REPRESENTED NATIONALLY BY EDWARD PETRY & CO., Inc.
BROADCASTING • Telecasting
THE PEOPLE'S VOICE TELLS THE CHOICE: KGW!
HOUSEWIFE Steffie Steffens relates, "Listener loyalty you DRUGGIST Al Smith, shown with Pharmacist Bernard
can't buy comes with the pioneer prestige that spells out KGW, truly the Klonoff, states, "The right prescription for any ailment is tuning to
choice in Portland." six-two-oh, the 'People's Voice' in Portland, KGW!"
HARDWARE STORE
Partner Bob Wall reports, . . ."When you say radio
in the Northwest you immediately think of KGW,
the west's best."
GROCER Don Rife says, "Sales in-
crease more than 20% when national brand products
are advertised on KGW. THE radio station of our
area is KGW."
DOCTOR Gordon Pefley, well-known
community leader, says, "I've known KGW for the
past 30 years and it 'knows' the people. That's why
it's truly the 'People's Choice.' "
ROADCASTING • Telecasting
May 12, 1952 • Page 41
CKLUI
ALL OTHER
DETROIT
STATIONS
IN
Proof positive of the powerful impact and listen-
ing popularity of this 50,000 watt station. This
one month CKLW came near to outpulling four
other stations combined with this unique sales
gimmick, identical on all stations, at a "lead"
cost of approximately one third the next rank-
ing station. Proof again that in the Detroit Area
you can't miss when you schedule CKLW. Plan
your schedule now! Put this 50,000 watt power
to work for you at less cost . . . for greater
response !
HERE ARE THE FACTS
Expendi-
ture
Cost
Per Lead
Leads
CKLW
10,448
$4057.00
38.8 cents
Station B
3,943
3800.00
93.8 cents
Station C
2,609
3800.00
$1.46
Station D
992
1300.00
$1.31
Station E
3,863
3600.00
93.2 cents
In The Detroit Area It's
Adam J.Young,
National Rep.
CKLW
Guardian Bldg.
Detroit 28, Mich.
J. E. Cam pea u
President
IBA-UI CLINIC
Free Radio News Urged
BREAKDOWN of barriers against
access to government news was
urged by Fred Siebert, director of
the U. of Illinois School of Jour-
nalism, at a clinic attended by 50
Illinois radio news directors May
1-2 at Urbana.
Mr. Siebert, addressing the clinic
sponsored by the journalism school
and the Illinois Broadcasters Assn.,
said radio newsmen should work
with groups such as the American
Society of Newspaper Editors in
focusing attention on public offi-
cials.
Bill Ray, manager and news
director of NBC's WMAQ Chi-
cago, outlined work of the Na-
tional Assn. of Radio News Direc-
tors nationally and NBC in Chicago
in opening the doors to government
news, and Glen Farrington, news
director of WTAX Springfield, de-
scribed his campaign for more news
from the Illinois legislature.
Mr. Siebert suggested setting up
a weekly radio-press conference
with the governor and individual
legislators, which he said could
lead to an official tape recording
of all legislative proceedings to
be made available to newsmen.
Other participants in problems
at the clinic included : Ray Livesay,
past president of IBA and manager
of WLBH Mattoon; Robert Eick-
meyer, news director, WTAD
Quincy; Bert DeBarr, program
and news director, WVLN Olney;
Wick Evans, news director, WDZ
Decatur; Don Brown, assistant U.
of Illinois professor of journalism;
Fred Hinshaw, news director,
WLBC Muncie, Ind.; Laverne
Waltman, news director, WLPO
LaSalle; Glen Broughman, WQUA
Moline; Jack Shelley, news direc-
tor, WHO Des Moines, Iowa;
Brooks Watson, news director,
WMBD Peoria ; Prof. Quincy Howe,
formerly with CBS and now news
analyst for WILL Urbana, U. of
Illinois station, and Herschel
Schooley, representative of the
Office of Public Information, Dept.
of Defense, Washington.
Small Newsroom Operations
Speaking on profitable practices
for small newsrooms, Mr. Hinshaw
stressed working with station time
salesmen and sponsors and com-
petent coverage of local news;
Mr. Waltman suggested use of cor-
respondents similar to those of a
newspaper in getting news from
outside a city; Mr. Broughman
said the "beep" recorder should be
used for maximum interest.
Prof. Brown pointed out the
value of news written in readable
style and with "flow," yet having
individuality. Mr. Shelley said
newsmen were not exploiting
weather news, which he said means
dollars and cents both to the sta-
tion and the listener.
Prof. Howe spoke on current
issues and best political coverage
of news. Mr. Watson described
WMBD's election results coverage.
NBC Chime-Play
IT RINGS the bell. That's
the idea of NBC radio in us-
ing special theme, composed
by Meredith Willson and
based on the network's
chimes, to symbolize broad-
casts by name dance bands.
Ringing in of the chime
theme, to be used for open-
ing of every NBC radio
remote dance-program, was
slated for the network at
12:05 a.m. EDT Saturday
with broadcast of Woody
Herman's orchestra from
New York's Statler Hotel.
HOLLENDER NAMED
To 'Ike' Radio-TV Post
ALFRED L. HOLLENDER, exec-
utive vice president and partner
of Louis G. Cowan Inc., New York
producers of
radio - TV pack-
ages, has been
named director
of radio and tele-
vision activities
by Citizens for
Eisenhower, S.S.
Larmon of Young
& Rubicam, vice
chairman of the
Mr. Hollender na*°nal f™*'*
public relations
committee, announced last week.
Mr. Hollender's position will re-
quire his supervision of radio-TV
coverage of the Abilene, Kans.,
speech to be made by the general
June 4, production of future net-
work shows for the candidate, pre-
liminary planning for summertime
convention coverage, and prepara-
tion of special material for use in
various states, it was pointed nut.
Formerly associated with WIND
and WJJD Chicago, Mr. Hollender,
during the war, was chief of the
OWI Radio Outpost Division and,
overseas, a member of Gen. Eisen-
hower's Supreme Headquarters
staff with the Psychological War-
fare Division. He later was chief
of radio and communications for
the American zone of Germany.
Thomson Elected
ROY H. THOMSON, owner of
CKGB Timmins, CJKL Kirkland
Lake, and CFCH North Bay, all
Ont., as well as a string of 14
Canadian and one United States
dailies, was elected president of
Canadian Press at Toronto April
30. Victor Sifton, Winnipeg Free
Press (CKRC Winnipeg), was
elected honorary president. New
directors of Canadian Press, whose
newspapers have radio station
affiliates include D. B. Rogers,
Regina Leader-Post (CKCK Re-
gina) ; Arthur R. Ford, London
Free Press (CFPL London) ; Ar-
thur L. Davies, Kingston Whig-
Standard (C K W S Kingston) ;
Herve Major, Montreal La Presse
(CJAC Montreal), and T. F.
Drummie, St. John Telegraph-
Journal (CHSJ St. John).
Page 42 • May 12, 1952
BROADCASTING • Telecasting
Symbol of ^ experience
Truscon Self -Supporting Radio
'.-Section Pylon 14.7 feet high.
Years of research and development are represented in this Truscon Self-Supporting Radio Tower, design-
ed and erected by Truscon for WPJB-FM-TV Broadcasting Station, Providence, Rhode Island.
In every corner of America, and in many foreign countries, there are outstanding examples of Truscon
Tower design for AM, FM, TV and Microwave broadcasting. Truscon has the design-
ers, engineers, and fabricators with an unexcelled fund of practical knowledge to meet
every tower requirement.
Your phone call or letter to any convenient Truscon district office, or to our home
office in Youngstown, will bring you prompt, capable engineering assistance on your
tower problems. Call or write today.
TRUSCON® STEEL COMPANY
Subsidiary of Republic Steel Corporation
1074 Albert Street, YOUNGSTOWN 1, OHIO TRUSCON ... a name you can
build
there's
in the
conference room
when a list
is being checked!
The media buyers are on the spot. They've made up
their list. They've dug up information, talked to space
and time representatives, boned up on all the facts . . .
Now they've got to SELL their selections to the
toughest buyers of them all — the account executives
and top men in the agency. . .
That's why
they take
Standard Rate
and consumer
MARKETS
right into the
conference
The questions come thick and fast—
"Are you sure this paper leads in grocery linage":
"What proportion of this T V audience is young
marrieds?"
"Which dealer paper has run the most articles on
clerk training?"
"Are per-capita drug sales higher in Boston than in
Baltimore?"
"Don't all farm papers have Women's Sections?"
No time now to dig for that market analysis; to study
voluminous material. The facts that count now are
those the media men can remember, for sure, and those
they can lay their hands on, fast.
Page 44 • May 12, 1952
BROADCASTING • Telecasting
There they have at hand quick sources of reli-
able information . . . facts assembled and organ-
ized by the experienced staffs of Standard Rate
& Data and CONSUMER MARKETS.
The Los Angeles trading area? Industrial
wages in Illinois ? A map of Denver ? Drug sales
in Baltimore? They flip the pages of CONSUMER
MARKETS; come up with accurate answers.
Circulation? Rates? Occupational break-
downs of business publications? They turn to the
monthly SRDS books; scan the standard listings.
But some questions cannot be answered by
standard listings!
"Which newspaper has the better out-of-
city circulation?"
"How does this station promote its
programs?"
"What business paper leads in the top
25,000 plants?"
"What is the trend in magazines for
men?"
These are not standard questions. They demand
not just facts, but analyses of facts. And this
is where Service-Ads in Standard Rate and in
CONSUMER MARKETS come to the rescue. For
this is the kind of information that approx-
imately 1,050 publishers and station managers
put into the space they took next to their SRDS
listings last year; next to their market data in
CONSUMER MARKETS.
Id tin Fhst 8 MenHrs of 1351 the
CHICAGO DAILY NEWS is
in GROCERY
CHICAGO DAILY NEWS
Service-Ads not only help busy media buyers buy . . . they help them sell!
STANDARD RATE 8 DATA SERVICE, INC.
1
the national authority serving the media-buying function
Walter E. Botthof, Publisher
1740 RIDGE AVENUE • EVANSTON, ILLINOIS
SALES OFFICES: NEW YORK • CHICAGO • LOS ANGELES
publishers of consumer magazine rates and data • business publication rates and
television service • radio rates and data • television rates and data • newspaper rates anc
rates and data • A. B. C. weekly newspaper rates and data • consumer markets,
i • national network radio and
3 • transportation advertising
■ing the market-media selection function
BROADCASTING • Telecasting
May 12, 1952 • Page 45
KGW SALES PLAN
Brings Results in Portland
LOCAL merchandising plan by
KGW Portland, Ore., featuring 13
city communities in a 26-week pro-
motion campaign, has increased its
national and local advertising de-
spite the advent of television, the
station reports.
The NBC affiliate's plan, which
spotlights KGW-advertised na-
tional brand products with local
grocers and has been used already
in five communities, has resulted
in additional support from business
firms and listeners, with the sta-
tion receiving requests for partici-
pation from grocers not included in
the program to date, according to
KGW officials.
Spot announcements tell of the
various shopping centers featuring
KGW-advertised brands, integrated
with a KGW "banner store" idea,
with much of the distribution of
banners and store material by com-
munity booster organizations of
businessmen. Competing grocers
in the same area band together on
"KGW Days" to promote the over-
all "banner" theme, the station re-
ports, and new friends among lis-
teners and in business circles have
been added.
Kellert Plans Agency
RESIGNATION as sales manager
of WOKO Albany, N. Y., after 15
years has been announced by Al
Kellert, who will open an adver-
tising agency to handle radio,
television and newspaper adver-
tising, merchandising, promotion
and sales. Other posts held by Mr.
Kellert during 25 years in the ad-
vertising field were as sales man-
ager of WABY Albany and as dis-
play advertising staff member of
Knickerbocker News and Times-
Union, both Albany newspapers.
ABS BUSINESS
Six Sign Contracts
ALASKA RADIO SALES, New
York, representing the six-station
Alaska Broadcasting System, has
reported expanding network busi-
ness activity for 1952. Increased
schedules, renewals, and new busi-
ness for ABS were broken down as
follows :
Anheuser-Busch Inc., through D'Arcy
Adv., both St. Louis, has increased its
spot schedule.
Hills Bros. Coffee Inc. through N. W.
Ayer & Son, N. Y., Brewing Corp. of
America through Benton & Bowles,
N. Y., and Avoset Co. through Har-
rington-Richards div., Los Angeles,
have all renewed spot radio schedules
with ABS.
New contracts have been signed by
Blatz Brewing Co., Milwaukee, through
Kastor, Farrell, Chesley & Clifford,
N. Y. and Philip Morris & Co., through
Biow Co., N. Y., has signed for live
weekend baseball games. J. A. Folger
& Co. (Folger's coffee), through Ray-
mond R. Morgan Co., both San Fran-
cisco, has placed a spot schedule with
ABS. Latter was obtained by Duncan
A. Scott & Co., West Coast representa-
tives of network.
THIS RICH MARKET
Radio delivers MORE sets-in-use in the South
Bend market than before TV! . . . Hooper Ser-
veys for Oct.-Nov. 1951 compared with Oct.-
Nov. 1945 prove it. Morning up 6.8, afternoon
up 8.0 and evening up 4.4. Television is still
insignificant here because no consistently sat-
isfactory TV signal reaches South Bend. Don't
sell this rich market short. Wrap it up with
WSBT radio.
SOOO WATTS • 960 KC • CBS
RAYMER ^COMPANY • NATIONAL
NBC COURSES
Set by Barnard College
BARNARD College, New York, will
offer four professional courses as
part of its six-week Summer Insti-
tute of Radio and Television, with
classes to be taught in NBC studios
by NBC staff members, it was an-
nounced last week.
To start June 30, the classes are
intended for educators who want
to incorporate radio-TV techniques
in their own classes as well as
for graduates preparing to enter
the broadcasting field. Tuition fee
for the Institute, which started last
year, is $140.
Network instructors and their
subjects are: Mrs. Doris Corwith,
supervisor of public affairs, NBC
Radio, who will teach an introduc-
tory course, surveying the entire
industry and its operation; Pat-
rick J. Kelly, supervisor of an-
nouncers, who will teach speech
and microphone techniques, with
NBC announcers conducting dis-
cussion periods; "William Hodapp,
producer of the NBC-TV series,
American Inventory, who will di-
rect production and programming
classes, and Ross Donaldson, NBC
supervisor of literary rights, who
will instruct a writing workshop
course.
LAB ELECTS
Wilson of KPLC Named V. P.
DAVID A. WILSON, general man-
ager of KPLC Lake Charles, La.,
has been elected vice president
of the Louisiana Assn. of Broad-
casters, succeeding J. C. Liner,
KMLB Monroe, who died two
months ago [B*T, March 17].
Mr. Wilson was named to fill his
unexpired term at a dinner meet-
ing of the association in Alexan-
dria's Bentley Hotel May 4. A
BMI clinic followed the meeting
on Monday, according to B. Hill-
man Bailey Jr., LAB secretary-
treasurer.
Arkansas Broadcasters
ARKANSAS Broadcasters Assn.
will hold its regular late-summer
meeting Aug. 25 in Little Rock.
In conjunction, the ABA will hold
its second annual sales clinic Aug.
24.
Tannen Fame
ERNIE TANNEN, program
director, WGAY Silver
Spring, Md., personifies "op-
portunity" to one English
journalist, whose impressions
of the U. S. are currently
running in the Manchester
Guardian. John Aldrich,
whose series "American Jour-
ney", is currently appearing,
tells of Mr. Tannen's dis-
charge from the army in 1948
and his ambition to own part
of WGAY or another similar
station in the U. S. before he
is 40.
Page 46 • May 12, 1952
BROADCASTING • Telecasting
1 in growth
During the 1st quarter of 1952 KMAC
grossed 96% more than the 1st quarter
of 1951 (1951 was KMAC's biggest year)
NO OTHER SAN ANTONIO STATION
CAN MAKE THIS STATEMENT
SAN ANTONIO
* HOWARD W. DAVIS, Owner
* REPRESENTED NATIONALLY BY GEORGE P. HOLLINGBERY Co.
BROADCASTING • Telecasting
May 12, 1952 • Page 47
and enjoy the spring weather, WGST will
handle your sales chores in the Atlanta mar-
ket. We've been successfully selling and
promoting products in this steadily growing
area for 28 years. We feature the best in
ABC programs, top local shows and an alert
merchandising plan. To get the full story
on Atlanta and WGST contact us or our
national reps.
RADIO CIGARETTE ADS
Certain Legislators Question Claims
SOME Congressmen have turned
raised eyebrows toward cigarette
advertising on the radio and have
asked the Federal Trade Commis-
sion what it is doing to curb cer-
tain claims.
This was pointed up in testimony
before a House Appropriations sub-
committee studying FTC's 1953
budget. The commission has re-
quested $1,042,025 to staff its Bu-
reau of Antideceptive Practices, to
which false and misleading radio,
TV and other media advertising
are referred.
Subcommittee Chairman Albert
Thomas (D-Tex.) put it this way
to FTC Comr. Stephen J. Spingarn:
"I listened to the radio last night
for awhile, and every time I turned
it on there were the cigarette ad-
vertising people, and of all the
wild advertising that was ever on
radio, theirs is the worst. Just
what does the commission do about
that?"
Comr. Spingarn said FTC has
issued orders in cigarette ad cases
against a number of firms.
Richard P. Whiteley, director of
FTC Bureau of Antideceptive Prac-
tices, estimated that the four major
cigarette firms had cost the agency
$10,000 or $20,000 each to process
their cases.
Of the companies mentioned, P.
Lorillard came in for a verbal bou-
quet from Comr. Spingarn: ". . .
Take Old Gold. We have an order
against them. (Their advertising)
is pretty clean. They say, 'We are
tobacco men, not medicine men;
smoke Old Gold for a treat instead
AAW AWARDS
Scheduled in June
FIFTH annual Advertising Assn.
of the West competition for best
radio commercial programs and
spot announcements produced in
the 11 Western states and Western
Canada is now open with final
judging set for early June. Dis-
tribution of awards will be made
at 49th annual AAW convention
in Seattle June 22-26.
Southern California Broadcasters
Assn. is handling coordination of
the contest in cooperation with
AAW. Competition is open to all
radio stations, advertising agen-
cies, advertisers and individuals in
the western area.
Four certificates will be given
for top programs and announce-
ments. Best of four will receive
a perpetual trophy awarded by
Vancouver Advertising and Sales
Bureau. Chairman of judging com-
mittee is C. Burt Oliver, vice
president of Foote, Cone & Beld-
ing, Hollywood.
Entry blanks and rules are
available from Western advertis-
ing clubs, AAW or Norman Nel-
son, managing director, SCBA,
Hollywood.
of a treatment.' . . . They rib this
medical advertising of their com-
petitors, which I think is rather
clever." Chairman Thomas readily
agreed.
Explaining that FTC has limited
power to stop objectionable claims,
the commissioner felt that it has
"stopped them from making a good
many false representations. . . .
We have accomplished a great deal
in cleaning up much of that adver-
tising."
FAB SPEAKERS
Announced by S. O. Ward
SPEAKERS for the Florida Assn.
of Broadcasters meeting scheduled
for May 22-23 at the Royal York
Hotel, Miami Beach [B*T, April
7] were announced last week by
President S. O. Ward, WLAK
Lakeland.
Maurice B. Mitchell, president
of Associated Program Service,
v/ill address the group at an after-
noon session May 22. On May 23,
Gov. Fuller Warren will speak at
the morning meeting. F. S. Holi-
day, FCC engineer, will outline
Conelrad Thursday afternoon. Fri-
day morning, Bill Stubblefield,
NARTB, will speak on "Proposed
Legislation Affecting Broadcast-
ers."
Program chairman for the meet-
ing, when new officers and two new
directors will be elected, is George
Thorpe, WVCG Coral Gables.
WICC, WTIC FORM
Two-Station Conn. Network
FORMATION of a new two-station
radio network in Connecticut has
been announced by Philip Merry-
man, president and general man-
ager of WICC Bridgeport, owned
and operated by Bridgeport Broad-
casting Co. To be known as Con-
necticut Quality Network Group,
the network will comprise WICC
and WTIC Hartford.
Mr. Merryman said services will
be sold in combination to offer
statewide coverage of the national
political campaign, and that addi-
tional stations may be added to the
network upon request.
West German Show
GERMAN Radio and Television
Exhibition will be held Aug. 22-31
in Duesseldorf after a pause of
two years, with all West Germany
and West Berlin manufacturers
showing new designs in wireless
and TV sets, radiogram attach-
ments, phonograph records and ac-
cessories and spare parts, accord-
ing to the German- American Trade
Promotion Office, New York.
Page 48 • May 12, 1952
BROADCASTING • Telecasting
m PORTLAND
Metropolitan Area
kex En
43-County Effective
Listening Area ML^S
Population
729,400
1,793,600
Number of
^^^Families
243,400
574,300
Total
Net Sales
$885,636,000
$2,069,799,000 SB
Effective
Buying Income
A Per Family
$6,221
(Portland)
$4,785
PORTLAND POINTERS
if PORTLAND'S wholesale trading area is among the
largest geographic trading areas in the nation... cov-
ering all of Oregon, much of Washington, and parts
of California.
if PORTLAND'S 1951 wholesale sales of $1,425,289,-
000 are almost double the city retail sales.
if ...yet Portland has the highest total retail sales per
capita of any city on the Pacific Coast.
if PORTLAND is a city of wide diversification in in-
dustry. Only 68 firms employ more than 500 people.
16,000 firms employ less than 500.
* Home ownership in PORTLAND is the HIGHEST
IN THE NATION! (64% of all householders own
their own homes.) (U. S. Census)
if OREGON employment is diversified and stable. Of
non-agricultural employees Oregon claims 454,400
workers: (Manufacturing and lumbering 145,000;
Trade 105,000; Government 66,000; Transportation
and Public Utilities 48,000; Service business 47,000;
Construction 26,000; Finance 15,000; others 2,000.)
if PORTLAND City Government rates the lowest per
capita tax levy for operation of any large city in the
nation. Portland $29.30.
if OREGON leads the nation in average weekly earn-
ings of production workers. (Examples — Oregon
$76.10; Washington $72.52; California $72.84; Penn-
sylvania $64.64.)
if With but slight increase in rate OREGON State In-
come Tax collections have more than doubled in the
past 5 years: S25 million 1946 — $59 million 1951.
if Per capita state debt in OREGON is among the low-
est in the nation — $5.85.
if Farm income is higher on the Pacific Coast than any
other area in the nation. S9.483 average for 1950 —
or $3,644 MORE than the national average of S5,839.
Farm land values have increased 13-2% in the year
1950-51.
if Over 750,000 people visit the Vacation Lands of Ore-
gon every summer... spending over $115,000,000.
(Orefcun's 3rd largest industry.)
ABC AFFILIATE
IN PORTLAND
IYEA
Contact KEX Sales or Free & Peters for complete details.
Oregon's Q*fy 50,000 Watt Station
WESTINGHOUSE RADIO STATIONS Inc
KYW.KDKA.WBZ.WBZA. WOWCKEX. WBZ-TV
National Representatives, Free S Peters, except for WBZ-TV; for WBZ-TV, NBC Spot Sales
BROADCASTING • Telecasting
May 12, 1952 • Page 49
Official tally : 99% of all homes in
metropolitan Los Angeles are radio
homes. Only radio can give you
saturation coverage of all the multiple
suburbs of this far-flung metropolis.
Los Angeles is spread-out,
decentralized, composed more and
more of suburbs and other incorpo-
rated cities. And it keeps growing fast
(population increase past 10 years:
49% ). So fast that it's now the
largest city in the country in land area
and the nation's third-largest market
in population and retail sales.
Of all media, only radio has kept pace
with the growth of Los Angeles.
And of all stations, KNX is by far
the most listened-to in Los Angeles,
winning virtually twice as many
quarter-hour firsts as all other Los
Angeles stations combined.
( Just as impressive : KNX reaches
more than twice as many families as
the top Los Angeles newspaper !
You can count on big sales in big
Los Angeles when you use 50,000 watt
KNX. Just check with KNX or
CBS Radio Spot Sales.
Sources: World Almanac, 1949
Sales Management, May, 1952
Standard Rate and Data Service, November, 1951
Pulse of Los Angeles, Jan.-Feb., 1952
BMB 1949
•Based on BMB 50-100% area
GAININGS' VIEWS
Given in Radio
Interview
WHAT are Rep. E. C. Gathings' (D-Ark.) views on his proposed investi-
gation and study of radio and television programs?
A documented answer is supplied by the radio script of a program on
which Rep. Gathings appeared as guest. The program, Crusade Against
Crime, uses a news format. It ★
Gathings was conducted prior to
House Rules Committee approval
of his resolution (HR 278) to direct
and authorize the House Interstate
& Foreign Commerce Committee
to study and investigate radio and
television programs [B*T, May 5].
It is expected that the resolution
will soon pass the House and the
committee will map its line of ac-
tion.
In order to give a cohesive
presentation of the Gathings opin-
ion, Broadcasting • Telecasting
herewith prints under arbitrary
headings, Mr. Gathings quotes
taken from transcript:
{Children and TV Shows]
". . . When you get an objection-
is a 30-minute show with half
the time devoted to an interview.
Julius N. Cahn, who also is execu-
tive secretary to Sen. Alexander
Wiley (R-Wis.), is commentator.
The show, produced on tape in
Washington, is a sustainer on
about a dozen stations which pay
a nominal cost for production.
Stations which carry Crusade
are WOOK and WFAN (FM)
Washington; WINX Rockville,
Md.; WSID Baltimore; WARK
Hagerstown, Md.; WANT Rich-
mond, Va.; WISC Madison;
WEAW Eau Claire; WJMC Rice
Lake, Wis.; WEBC Duluth; WMFG
Hibbing, Minn., and WCAR Pon-
tiac, Mich.
Mr. Cahn's interview of Rep.
able program on television it is
very difficult to get the child to
leave the TV set, and it is very
difficult to turn over to another
channel. You meet with objections
immediately ... we should be
awfully careful of the type pro-
grams put on the air between the
hours of five in the afternoon and
eight or nine at night, especially.
So many of these programs during
those hours ought not to be aired.
That is the time the children do
watch the television sets."
[The Advertiser]
". . . That's what they are trying
to do. [In answer to query: "How
would you answer the industry
when it says 'we only give the peo-
ple what they themselves want?' "]
And that's what these programs in-
tended. So many of these adver-
tisers are using these programs
because they do get more listening
audience."
[NARTB Radio & TV Codes]
"Well, it is working in a way.
But it is not going far enough. It's
mmoo*
New Buying Cycle in Kansas
Wheat isn't the only cash crop of Kansas farmers.
Waiting for sale on their farms are cattle valued
at #742,311,000.00.* Along with oil, poultry, hogs,
eggs, and dairy products, beef is just one of many
sources of diversified, year-round income that
WIBW listeners consider "spendable."
The surest, fastest way for you to get an above-
average share of this steady flow of dollars is
to use WIBW. Because we're THE FARM Station
for Kansas and adjoining states, we have the full
confidence of farm families ... a confidence that's
proved by RESULTS FOR WIBW ADVER-
TISERS.
* USDA-Jan., 1952
WIBW
'THE MAGIC CIRCLE*
KM LUDY, Goo: Mgr. • WIBW '
Capper Publications,
Ben Ludy, Gen.
WIBW . KCKN
voluntary in nature, and many of '
these broadcasters are complying
with the provisions of this par-
ticular code. While I feel that
quite a lot has been accomplished,
more is needed to be accomplished.
This code was adopted and put into
effect I believe originally back in
the middle of 1948 [sic], and it has
had a very fine effect on the pro-
grams I have noticed since that
time. But at the same time, there
are many objectionable programs
[On Federal Censorship]
Mr. Cahn asked: "You don't
have in mind that there would be
a system of federal censorship, for
example, of programs?"
(Mr. Gathings) "No, it is not
my idea that we should set up a
separate department in the federal
government. I believe that quite a
lot can be accomplished by uncover-
ing the different types of programs
that are objectionable, and which
should be corrected."
[On Surveys of Program Types]
". . . This one was taken in New
York City of various television
channels. It shows that 3% of all
the time which was allotted was
informational in nature. Of the
total time over television, 3% was
for information, 10% went for
crime, 6% for westerns, fine arts
nothing, education nothing — no per-
cent. Here are 14% variety, 10%
sports, 10%> home-making, chil-
dren's programs 12%. But the
'10% crime program' was what I
was referring to. And only 3% is
for actual information and educa-
tional purposes."
[On Congressional Investigations]
"Well investigating is a good
sign. For my money, I say that
the people in America are aroused
— they want something really ac-
complished and these investigations
have meant an awful lot. The var-
ious types . . . that Congress has
put on have been effective and have
done a great work. . . ."
[Steps Hearing Should Take]
"... it would be up to the Inter-
state & Foreign Commerce Com-
mittee ... I feel that all phases
of the problem should be looked
into . . . the industry should come
in and tell just what has been done
. . . they should also give us a log
of the various types of programs
from the time they go on the air
right on throughout the day.
"I think that groups which are
interested — various types of groups
— religious groups, parent-teacher
groups — should be heard, and the
various surveys that have been
made should be put into the record.
[On the Committee's Report]
". . . it is expected that a recess
of both houses of Congress will be
taken during the early part of
July. So, if this resolution is
passed by the House soon after the
Easter recess — next week or the
week after next — there will be
enough time for 60 days of hear-
ings. We would have to make a
report, however, before the con-
clusion of the present 82d Congress.
Page 52 • May 12, 1952
BROADCASTING • Telecasting
YOU MIGHT GET A SIX-FOOT
MOUNTAIN LION —
BUT...
YOU NEED
THE FETZER STATIONS
TO BAG
WESTERN MICHIGAN!
WKZO-WJEF in radio, WKZO-TV in television— that's
the record-breaking Fetzer line-up for Western Michi-
gan advertising. Here's why :
WKZO-WJEF RADIO
WKZO, Kalamazoo, and WJEF, Grand Rapids, give
closest "home-town" coverage of urban and rural West-
ern Michigan. Each is consistently the listenership
leader in its home city — and the 1949 BMB Report
credits WKZO-WJEF with a 46.7% increase over 1946
in their unduplicated daytime rural audience — a 52.9%
nighttime increase. Yet WKZO-WJEF cost 20% less
than the next-best two-station choice in Kalamazoo and
Grand Rapids!
WKZO-TV
WKZO-TV is the Official Basic CBS Television Outlet
for Kalamazoo-Grand Rapids. Its brilliant Channel-3
picture also provides intensive primary service to Bat-
tle Creek and dozens of smaller towns — effectively
serves a 28-county market with a Net Effective Buying
Income of more than 2 billion dollars. An April,
1952 Videodex Diary Study by Jay & Graham Research
Corporation proves that WKZO-TV delivers 91 .9% more
television homes than Western Michigan's other TV
station!
What other facts would you like? Your Avery-Knodel
man has them.
* J. R. Patterson killed a 276-pound mountain lion at Hillside, Arizona, in March, 1917.
WJEF WKZO-TV WKZO
I GRAND RAPIDS 1oP* IN WESTERN MICHIGAN , in KALAMAZOO
AND KENT COUNTY
and NORTHERN INDIANA
(CBS RADIO)
and GREATER
WESTERN MICHIGAN
(CBS RADIO)
ALL THREE OWNED AND OPERATED BY
FETZER BROADCASTING COMPANY
AVERY-KNODEL, INC., EXCLUSIVE NATIONAL REPRESENTATIVES
The
n
THE FORT INDUi
has been
STORER BROADCI
effective irk
STORER BRO
WSPD, Toledo, O. • WWVA, Wheeling
WGBS, Miami, Fla. • WjK,
WSPD-TV, Toledo, O. • WJBK-TV, Det
488 Madison Ave., New York 22, ELdora
Page 54 • May 12, 1952
BROADCASTING • Telecasting
me of
>TRY COMPANY
whanged
iSTING COMPANY
mediately
DCASTING COMPANY
N. Va. • WMMN, Fairmont, W. Va. • WAGA, Atlanta, Ga.
KK, Detroit, Mich. • WSAI, Cincinnati, O.
Mich. • WAGA-TV, Atlanta, Ga. • KEYL-TV, San Antonio, Tex.
MAL SALES HEADQUARTERS:
5-2455 • 230 N. Michigan Ave., Chicago 1, FRanklin 2-6498
BROADCASTING • Telecasting
May 12, 1952 • Page 55
editorial 4
Cops and Robbers Congress
SOME DAY (and it can't come too soon)
some aroused member of Congress is going to
offer a resolution to investigate the Congres-
sional investigators.
Congress, evidently bent upon outdoing the
"whodunits", is playing cops and robbers.
Legislators are not content to have standing
committees undertake inquiries; they want
"select" committees, with special appropria-
tions, subpoena power, television pickups and
all. Inner councils call this the "Kefauver In-
fluence."
The function of Congress is to legislate.
Congress wasn't conceived as a super detec-
tive agency. The ever-increasing trend toward
"special" inquisitions is making a mockery of
the legislative processes. Clear-headed legis-
lators recognize this. Standing committees are
relegated to secondary, routine stature. Regu-
lar work is impeded as the "select" committee-
men hunt the limelight and the headlines.
There isn't a shred of evidence that these
"select" committee inquisitions, with every
chairman a Sherlock Holmes, needled by a
dozen Watsons (on the public payroll), con-
tribute an iota toward the legislative process.
Within the last fortnight, three cloak and
dagger inquiries have been authorized in the
House. There's the Gathings Resolution (H Res
278) to investigate radio and television pro-
grams, originally headed for a "select" com-
mittee. Happily it was diverted to the stand-
ing Interstate & Foreign Commerce Commit-
tee. The other half of this resolution — cover-
ing immoral books — goes to a "select" commit-
tee. Then there's the Cox Resolution (H Res
561) for a "select" committee to study tax ex-
empt foundations and organizations.
What warranty has Congress to establish
empirical standards for radio and television
programming? Or for books, or movies or
newspapers or individual citizens?
The First Amendment precludes censorship.
The Bill of Rights guarantees freedom of
speech, of religion, of press, of assembly. Our
forefathers revolted against the British Crown
in 1776 because of restrictions on freedom.
Congress cannot write a law defining good
or bad programming. The responsibility for
regulation of radio was delegated to an expert
agency, with an express prohibition against
censorship. The FCC can (and all too often
does) look at programming in appraising
license renewals.
Rep. Eugene E. Cox (D-Ga.), arch-foe of
the FCC, won his fight to have a select com-
mittee investigate tax-free foundations. It
may be appropriate to determine whether
foundations are resorting to devious and clever
ways of avoiding taxes, but does a "select" com-
mittee have to do it? What about the standing
committees dealing with revenue? Cannot the
FBI determine whether there's Communistic
infiltration of these foundations?
Once a "select" committee starts, there's no
stopping it. The Cox Committee, in its in-
vestigation of "foundations" would soon find
reason to dip into other "non-profit" organiza-
tions. In this category are labor unions (the
biggest business in America today) , trade as-
sociations, political organizations and educa-
tional institutions.
It is hard to fathom what motivates our
legislators in their zeal to curb the freedoms
they are sworn to keep inviolate. The movies
were the first on the freedom firing line. Two
cases now in the Supreme Court might well
prove the bellwethers in the inevitable crusade
to clarify and restore the guarantees of the
Bill of Rights. Radio, as a "licensed" medium,
has navigated in hot water almost from the
day it became an influence in moulding public
opinion. Now television, with its king-making
power (witness Kefauver) accentuates the
Congressional drive to get into the act.
The newspapers stand aloof, refusing to
recognize other media as kith and kin in the
freedom fight. But once pinched, ever so lightly
as in the case of President Truman's recent
"se;zure" slip, their editorial pages become
electrified, with nary a mention of the threat
to radio or motion pictures.
The freedom fight is eternal. Associate
Justice Black, in a recent dissent in a "group
libel" case, sagely commented that state laws
making opinions punishable as crimes, are
at war with the "kind of free government en-
visioned by those who forced adoption of our
Bill of Rights." History, he said, "indicates
that urges to do good have led to the burning
of books and even to the burning of witches."
Our zealous legislators seem to forget that
Hitler and Mussolini burned books. They
sequestered radio stations and newspapers.
"Free speech" was punishable by death. In
the Soviet orbit, there's no radio other than
Stalin's, no books or movies or music other
than those anointed by the Kremlin. News-
papers are edited and kept by the Foreign
Office.
Without realizing it, some of our legislators
are travelling the road toward totalitarianism.
What else can it be when the move is inexorably
toward suppression of thought, and control of
the minds of men?
SEN. William Benton has twice suffered
attacks of a disorder to which we had
thought him immune. He has become a
victim of mike fright. Last week, on
advice of counsel, he refused to testify
at a pre-trial hearing of the $2 million
libel - slander - cons-piracy suit brought
against him by Sen. Joseph H. McCarthy.
He objected to use of a recording ma-
chine. Earlier he had refused to let the
pre-trial hearings be broadcast or tele-
cast. The silent Benton is an entirely
new character on the national scene and,
we must say, an infinitely more satis-
factory one than the old, or noisy, Ben-
ton. Next time he pops up on the Senate
floor to push one of his favorite
"remedies" for broadcasting, we hope
someone slips a microphone in front of
him. It's the only instrument we know
that has ever stunned him.
On Merit Alone
PRESIDENT TRUMAN did what came natur-
ally when he nominated Rosel H. Hyde last
week for a new seven-year term as a member
of the FCC. Mr. Hyde has served with distinc-
tion since 1946, when he was first appointed by
Mr. Truman to fill one of two then existing
vacancies. His knowledge of administrative
law and of the broadcast and communications
fields and his rare judicial temperament qualify
him admirably for the Commission. He has
grown with the job.
Mr. Hyde came up through the ranks. He
began with the old Radio Commission in 1928
in an apprentice legal capacity. He was suc-
cessively attorney, examiner, assistant general
counsel, general counsel and Commissioner.
Every promotion was based upon merit. He
is a Republican. But politics in no way entered
the picture. He is one of the few men in
public life who have made public service a
career. We wish him well in those seven years
ahead.
- our respects to:
CARROLL CARROLL
THE MORNING of April 11, 1902, un-
eventful for the average man that fate-
ful day, brought forth the following wire
to Lucius Carroll, a New York attorney spe-
cializing in mail order matters in Washington,
D. C, on business:
"Never mind the second class mail matter.
Eight pound bundle of first class male matter
arrived this morning."
This was the first official pronouncement
of the arrival in the Bronx of Carroll Carroll.
The eight pound bundle has since developed
into a 150 pound, 5 foot, 5 inch bundle of
energy, good humor and wit who currently
holds sway in Hollywood as vice president in
charge of West Coast operations for Ward
Wheelock Co. He also is one of the top radio
writers in the business.
To reach this stage in life, approximately
28 of the intervening years were spent in
advertising, the majority of them in radio.
During this time Mr. Carroll wrote for most
of the top radio performers, including Bing
Crosby, George and Gracie Allen, Eddie Can-
tor, the late Al Jolson and Fannie Brice.
In his present capacity, Mr. Carroll handles
all radio activity of the multi-million dollar
Campbell Soup Co. account. He also works on
TV commercials filmed in Hollywood for
Campbell Soup, Adam Scheidt Brewing Co.
and Whitman's Chocolates.
Campbell's current radio includes the thrice
weekly Bob Crosby's Club 15 on CBS Radio
which Mr. Carroll writes and helps produce,
and the daily NBC's Double or Nothing with
Walter O'Keefe as m.c.
First official act of the new-born male mat-
ter was to defy his parents who had been
looking forward to a "Caroline." After crash-
ing their tender hope, he continued this defi-
ance in his attitude toward formal schooling.
Far from the conventional example of "how
to become a success," the young Carroll spent
a total of approximately seven years at being
"formally" educated. Until he entered at age
of 10 years, the fifth grade of Frances E.
Willard Public School in Chicago, to which city
his mother and he moved following the death
of his father, Carroll Carroll had a record of
"resigning" from one private school after
another.
He completed his grammar school educa-
tion at Willard, discovering too late that there
was no resigning from public school. In addi-
tion he managed 3y2 years at Hyde Park High
School. Then he decided that was enough
(Continued on page 66)
Page 56 • May 12, 1952
BROADCASTING • Telecasting
Max %\Btin$K\Blq?b Btrxtxtt
in tlje f xtih nf
fnhltr &*rittr* in SaMn Inurnaltsm
XX group
of broadcasts
attacking the Chicago
narcotics problem following
investigations by WMAQ newsman
Len O'Connor resulted in the latest in a
series of many national honors for Station
WMAQ and its quality news reporting.
Winning of the 1951 Sigma Delta Chi
Award for Public Service in Radio
Journalism again points up the recognized
position of Station WMAQ as THE news station
of Chicago.
Day after day, WMAQ newsmen— gathering,
analyzing and accurately reporting the news —
are constantly achieving good journalism and
good radio.
NBC RADIO IN CHICAGO
Represented by NBC Spot Sales
WMAQ
CHICAGO
EVERYONE AGREES
WXLW is THE
selling station
of Indianapolis
USING ONLY WXLW
* Stuart Studebaker
was host to over
15,000 potential
customers at the
unveiling of the
latest models.
Further Proof that
WXLW's Sales Impact
can sell for
You Too!
Contact Your Nearest
John E. Pearson Office
New York, Chicago
Dallas, Minneapolis
Los Angeles
San Francisco
THE ONLY INDEPENDENT RADIO
STATIONdttklNDIANAPOLIS
Page 58 • May 12, 1952
INSTITUTIONAL ADS *s:£r
THE INTERNAL Revenue Bureau intends to stick to a well-defined line
of action in considering whether expenditures made for institutional ad-
vertising are deductible for federal income tax purposes.
Sen. Hubert H. Humphrey (D-Minn.), who is studying means of crack-
ing down on so-called "political" *
institutional advertising as an in-
come tax deductible expense, is
aiming his criticism against news-
paper use, not radio.
These were two developments
last week in the Senator's efforts
to determine his line of action
[Closed Circuit, May 5, B»T,
April 14, 7].
In a statement to BROADCASTING
• Telecasting, the Senator pointed
out that his illustrations made on
the Senate floor of "political" in-
stitutional advertising were con-
fined to the printing medium. "I
was referring to newspapers, not
to radio advertising," the Senator
said. He said he was not aware of
any large-scale use of such ads
on radio.
In answer to Sen. Humphrey's
query, Comr. John B. Dunlap, of
the Internal Revenue Bureau, ex-
plained the sections of the code
dealing with deductibility.
Forbidden, he said, are sums of
money "expended for lobbying pur-
poses, the promotion or defeat of
legislation, the exploitation of
propaganda, including advertising
other than trade advertising, and
contributions for campaign ex-
penses."
The bureau's policy, Comr. Dun-
lap said, is to "allow as deductions
STUDENTS SELL SPOTS
Operate KXEO for Day
FIFTY high school students who
took over the entire announcing,
sales and programming of KXEO
Mexico, Mo., for one day, sold 117
spot announcements above the sta-
tion's normal billings, according to
Monty Moncrieff, program director
of the 250 w station.
The students, all members of the
diversified occupations class of
Mexico high school, set the record
during their special "D-0 Radio
Day," abbreviated letters for "di-
versified occupations."
Mr. Moncrieff and Earl Dough-
erty, general manager, met with
the class several weeks in advance
to instruct the students in selling.
The station furnished the students
a list of potential advertisers.
Regular staffers were able to see
"our own mistakes after hearing
the students' day-long broadcast,"
Mr. Moncrieff said. He added that
the two-year-old station gained
much community prestige from the
operation.
Both station and students profit-
ed from D-0 Day. The class earned
money it needed to finance visits
to industrial and other plants.
KXEO's Margaret Patton, news
director, prepared listeners for the
day by running a series of spot an-
nouncements and a progressive
story of the event from the KXEO
news desk.
to a taxpayer reasonable costs for
advertising, including advertising
of an institutional character."
Definition of institutional adver-
tising, according to the bureau's
terminology, means "advertising
which does not present to the
public the particular products or
services of the advertiser but which
does put the name of the adver-
tiser before the public; i.e., ad-
vertising directed to the promotion
of good will rather than any spe-
cific product or service."
Comr. Dunlap said the bureau
has not attempted to define the
type or form of advertising which
a business must employ.
"For example," he said, "a tax-
payer may select as his advertising
medium, a radio program consist-
ing for the most part of entertain-
ment or music; or a taxpayer may
purchase space in a newspaper in
which nothing appears but the name
and address of the taxpayer."
In general, Comr. Dunlap said,
the taxpayer is "free to choose
the advertising which best serves
his purpose and which meets the
tests set out in the Internal Reve-
nue Code and the Regulations."
What will determine the bureau's
consideration in the future is
whether the advertising is employed
to the purpose of defeating legis-
lation "in issue" or in an area of
"political controversy," it was said.
Sen. Humphrey had attacked
two full-page advertisements ap-
pearing in a Washington paper,
one by McGraw-Hill Publishing Co.
on wages and prices, and another
by Safeway Stores Inc. of Oakland,
Calif., national food chain, on the
price stabilization program.
The bureau indicated it could not
comment on these specific cases
since it is not permitted to do so
except upon request from the par-
ties involved. However, it noted,
the bureau has a legal policy to
follow.
Technician's Glossary
WILLIAM H. OFFENHAUSER
Jr., consultant engineer to Tele-
news Productions, New York, has
been requested by the Society of
Motion Picture and Television En-
gineers to supervise compiling and
publishing a directory of technical
terms currently used in both in-
dustries. Need for the glossary
was pointed out by Mr. Offenhauser
in a paper delivered at the society's
semi-annual meeting in Chicago
April 21 [B»T, April 28]. The
paper, urging that vagueries be
clarified and that jargon be re-
placed with exact terms for tech-
nical use, will be recorded by
SMPTE for presentation at its sec-
tional meetings.
MHO tHACHES PMPll..
COI/£R IheMSHMtE MAR&T*
Celebratinq A Quarter- Centurq of Service
* mix delivers 53 bmb counties in Tennessee and southern
KENTUCKY.,. SELL THIS B/UION DOLLAR MAPKET WITH WSIX/
BettetBuaX
NATIONAL REPRESENTATIVE: r
GEO. P. fi O LLI N G BERRY CO.
ABC AFFIL1ATF-5000 WATTS-980 KC^ WSIX FM 7#SW
BROADCASTING • Telecasting
O-fow earnings work tojrrociuce more oil
IMPORTANT FACTS FROM THE 1951 ANNUAL REPORT OF STANDARD OIL COMPANY (NEW JERSEY)
I N the free world, people use tremendous amounts of
^ oil. Meeting their needs, rising year after year, has been
one of the notable industrial accomplishments of our time.
For example, the peak war effort in 1945 pushed use
of oil 23% higher than in 1940. This looked Jike a mark
that would not be topped for years.
But vigorous post-war reconstruction, and expansion
of industry, transportation and agriculture, made" oil use in
1946 greater even than in 1945. And in 1951 it was 58%
higher than in 1946.
To supply this oil has called for great expansion by the
petroleum industry. It has meant new wells, pipe lines,
storage tanks, refineries, tankships ... in times of high costs.
The job has required a vast outlay of money, which has
been provided largely by the industry's own earnings.
How this works out is shown in the case of Standard Oil
Company (New Jersey), an American corporation having
investments in companies carrying on the varied functions
of the oil business in the United States and abroad.
Consolidated net income of Jersey and affiliates for
1951 was $528,461,000. Of this, $278,862,000, or 53%,
was used to help provide new equipment.
In the six years since 1945, Jersey and affiliates have
spent $2,350,000,000 for replacement and expansion of
facilities. Depreciation and depletion reserves provided
only 44% of that amount. The largest share of the ex-
penditure was met by the reinvestment of earnings.
During 1951 alone, to do their part in supplying more
oil for the free world, companies in which Standard Oil
Company (New Jersey) has investments:
<Di$covereA Oil
In the United States, made new oil discoveries in the
WiMiston basin, the Uinta basin, and Texas . . .
In Latin America, extended known fields in Venezuela,
and opened up a new area in Colombia . . .
In the Middle East, Arabian American Oil Company
made two important discoveries, one in the offshore
waters of the Persian Gulf . . .
'Devdfyed Production
In the United States, drilled more wells than in any year
since 1937, and greatly expanded secondary recovery
operations to get more oil from existing fields . . .
In Venezuela, completed 190 producing wells . . .
In Canada, increased total producing wells from 844 to
1,140 . . .
In the Middle East, Arabian American Oil Company and
Iraq Petroleum Company increased production 57%...
Expanded (Refining Capacity
At Baton Rouge, La., and Everett, Mass., enlarged re-
fineries . . .
At Winnipeg, in Canada, opened a new refinery and, at
Edmonton, Sarnia, and Vancouver added facilities . . .
OIL FOR ARMED FORCES
OIL FOR CARS
OIL FOR HOMES
OIL FOR RAILROADS
OIL FOR PLANES
OIL TO MAKE RUBBER
OIL TO MAKE CHEMICALS
STANDARD OIL COMPANY (NEW JERSEY)
AND AFFILIATED COMPANIES
At Fawley, England, put the largest refinery in the
United Kingdom on stream . . .
At Antwerp, Belgium, proceeded with field work on a
large refinery . . .
At Durban, South Africa, started work on a refinery, and
at Bombay, India, completed arrangements to build
a new one —
''Expanded Hrcmsyortation
In the United States, boosted pipe line capacity substan-
tially, particularly in the South . . .
Ordered twelve new ocean-going tankships, bringing the
post-war total of those purchased or contracted for
to 72 . . .
Began to bring Western Canadian oil to consumers in the
Eastern provinces by means of two large, new Great
Lakes tankers, with a third going in service this
spring . . .
In Iraq, Iraq Petroleum Company brought near comple-
tion a new 556-mile pipe line from the oil fields to the
Mediterranean. It will permit oil production in Iraq
to be more than doubled in 1952 . . .
^Advanced (Research
Put into the search for new and improved processes and
products a total of $23,100,000, one of the largest ex-
penditures for such a purpose by any company . . .
GmtinueA QooX^myhyee Chelations
The interest of the company and its employees in main-
taining good mutual relationships resulted in another
year without strikes or work stoppages in the domes-
tic affiliates. This was an important factor in meeting
the increased demand for oil . . .
ZlS THE FREE WORLD GROWS IN STRENGTH, it Calls for
V more and more oil. So, not just to the 254,000 share-
holders who own Jersey, but to people on freedom's side all
through the world, the two outstanding facts about our
Annual Report for 1951 are : ( 1 ) Jersey affiliates again did
their part in meeting the growing needs for oil; and (2) the
competitive business system that did this job produced
the earnings to help meet even greater needs in the future.
FINANCIAL SUMMARY
Standard Oil Company (New Jersey) and Consolidated Affiliates
Total income from sales,
services, dividends and
interest... $3,863,317,000
Net income . . .$528,461,000
or $8.72 per share
Dividends .... $249,599,000
or $4.12y2per share
Wages and other employ-
ment costs . . $600,500,000
Taxes charged to
income. : . . . $400,700,000
Other taxes, collected for
governments $329,900,000
Spent for new plants and
facilities $381,824,000
Number of shareholder-
owners 254,000
No. of employees. .120,000
We will gladly send a copy of the full report if you wish one.
Write Room 1626, 30 Rockefeller Plaza, New York 20, N. Y.
BROADCASTING • Telecasting
May 12, 1952 • Page 59
front office
NORMAN FURMAN, president of Furman, Feiner & Co., N. Y.,
elected vice president-general manager of WHEE Boston. Main
duty will be to convert station's programming toward specializa-
tion in broadcast for Irish, Italian, Jewish and Polish listeners. He
replaces LAMBERT B. BEEUWKES who has resigned [Agency Beat
page 10].
WILLIAM O. PAINE, national advertising manager, KGU Honolulu,
named station manager succeeding
MARION A. MULRONY who retires
after 30 years as manager of station.
JAMES E. WEMPLE, account execu-
tive, KWKW Pasadena, Calif., to
KNBH (TV) Hollywood, in similar
capacity. JAY SEIBEL, account execu-
tive, KGFJ Hollywood, succeeds him
at KWKW.
Mr. Paine
Mr. Mulrony
RAY BARNETT, sales manager, KEAR San Mateo, Calif., appointed act-
ing station manager succeeding HOWARD SMILEY.
J. R. KENNEDY, supervisor of operations in engineering division of
CBC Toronto, named commercial manager for CBC television stations
at Toronto and Montreal.
JOE SEIDEMAN, radio-TV director, The Caples Co., L. A., to KBIG
Avalon, Calif., as account executive.
GERTRUDE SALNY, formerly with E. A. Lundy Co., to sales staff,
WOV New York.
CHARLES G. BASKERVILLE, former general manager, WFLA Tampa,
to KRIC Beaumont, Tex., as general manager.
JAMES C. FLETCHER, in addition to duties as eastern sales manager
of Midnight Sun Broadcasting Co., named national sales manager for
Manila Broadcasting Co., which includes DZRH, DZPI and DZMP Manila,
and DYBC and DYBU Cebu.
STANLEY SCHLOEDER, manager of spot radio-TV time buying, Ruth-
rauff & Ryan, N. Y., and ALFRED I. MIRANDA, advertising sales staff,
Vogue magazine, to The Katz Agency, N. Y., station representative firm,
on TV sales staff.
PAUL SCHEINER, account executive, KGO San Francisco, becomes sales
manager replacing ALAN JOHNSTONE who will resign May 15.
E. FREDERICA MILLET, radio department, National Foundation for
Infantile Paralysis, joins political sales group at NBC, headed by
WALTER E. MYERS, to act as sales contact, selling both radio and
television time.
JOSEPH K. FLETCHER, sales staff, WFLN-FM Philadelphia, to WCAU-
TV that city, in same capacity.
DONALD J. TRAGESER, sales staff, KQV Pittsburgh, to KDKA that
city, in same capacity.
L. L. ZIMMERMAN, account executive, WQAM Miami, elected gover-
nor of fourth district, Adv. Federation of America,
covering entire state of Florida.
R. HILL CARRUTH, West Coast TV representative,
Alexander Film Co., Colorado Springs, to KTTV (TV)
Hollywood, as account executive.
GEORGE P. HOLLINGBERY, N. Y., appointed national
representative by WJPS Evansville, Ind.
GEORGE W. CLARK Inc., Chicago, appointed national
representative by WFOX Milwaukee.
STANLEY B. WOOD, formerly with Ruthrauff & Ryan
and Cecil & Presbrey, both N. Y., to WOR that city,
as account executive in recording studios.
Mr. Zimmerman
NATIONAL BROADCAST SALES, Montreal, has moved to 1396 St.
Catherine St. W. Telephone is University 6-1538.
WBNS RADIO
DOMINATES
CENTRAL OHIO
We'll be a monkey's uncle if WBNS
Radio still isn't the biggest entertain-
ment factor in Central Ohio . . . and
the cheapest! It's a fact . . . more peo-
ple have radios than ever before. Lis-
teners stay tuned to WBNS. There's
no monkeying with dials because
WBNS offers the 20 top-rated shows
with strong CBS programming and
locally-loved personalities. Sponsors
have a billion-dollar listening and
spending audience through WBNS.
ASK JOHN BLAIR
POWER
WBNS — 5,000
WELD-FM— 53.000
COLUMBUS, OHIO
OUTLET
PetienaU • • •
HULBERT TAFT, editor-publisher, Times-Star, Cincinnati, named in
May issue of Fortune, "scion of Cincinnati's most distinguished family."
Paper owns WKRC-AM-FM-TV Cincinnati. . . . HARRY S. ACKER-
MAN, vice president in charge of network programs, CBS-TV Hollywood,
and his wife, former MARY SHEPP, radio-TV actress, plan month's trip
through Europe, leaving May 24.
ED NEIBLING, account executive-newscaster, KTUL Tulsa, elected pres-
ident of city's Junior Chamber of Commerce. . . .
BENEDICT GIMBEL Jr., president-general manager of WIP Philadel-
phia, presented citation by Boys' Clubs of America for 15 years' service
as member of board of Crime Prevention Assn. . . . VICTOR C. DIEHM,
president-general manager of WAZI Hazleton, Pa., vice president,
WHOL Allentown, Pa., and management consultant at WHLM Blooms-
burg, named chairman of radio-TV committee for 1952 Pennsylvania
Week scheduled for Oct. 13. . . .LEON FORSYTH, merchandising man-
ager, CBS Radio Pacific Network, father of boy, Randall Scott, April 30.
CENTRAL OHIO'S ONLY
L. A.'s RTRA ELECTION
Reynolds Named President
ROBERT O. REYNOLDS, vice
president and general manager,
KMPC Hollywood, has been elected
president of Radio-Television-Re-
cording-Advertising Charities Inc.,
that city. He succeeds Sidney N.
Strotz, TV consultant and formerly
NBC Western Div. vice president,
who headed the charities organiza-
tion since its founding three years
ago.
Hildred Sanders, vice president
in charge of radio-TV, Dan B.
Miner Co., and True Boardman,
writer-producer, John Sutherland
Productions, were named RTRA
first and second vice presidents re-
spectively.
Donn B. Tatum, ABC-TV western
manager, was elected secretary, with
Thomas C. McCray, NBC Western Div.
director of radio operations named
treasurer, and Harold R. Maag, RCA-
Victor vice-president, assistant treas-
urer.
Continuing to service with new offi-
cers on board-of-directors are Larry
Shea, general manager, Bing Crosby
Enterprises; Wayne Tiss, BBDO vice-
president; Bob Shugart, public rela-
tions director, Musicians Mutual Pro-
tective Assn., Local 47, AFM; Richard
Moore, general manager KTTV (TV)
Los Angeles and Mr. Strotz.
Page 60 • May 12, 1952
BROADCASTING • Telecasting
No, this time they're PRESTO Green Label discs . . .
crossing the oceans on their way to such
foreign ports as Ankara, Genoa, and Johannesburg . . .
and to Mexico, Colombia and Brazil.
Every week, thousands of presto recording discs are shipped
overseas, despite U. S. dollar
mm ^ £ shortages, import license controls
■ |b«|b*JM| m^m^UM IJUHf 4M#fl4fllBft J and other obstacles in the path of
¥ I W IllM dUUCwlS HUUin • foreign trade. In one week, the week
of February 28th, M. Simons & Son
Company (Presto's foreign
representative) shipped nearly 23,000 discs to these
points around the world.
There must be a reason for this proven preference for
PRESTO discs, particularly in the face of increased demands
for magnetic tape. The reason is plain to us . . . and will
be to you when you use presto on your next job.
PRESTO is the preferred disc because it is manufactured
by the highest standards in the industry . . . made
in the world's most modern disc plant . . .
and tested for maximum performance.
-/IjVAL-l^-y LI RECORDING CORPORATION
LTparamus, new jersey
Export Division: 25 Warren Street, New York 7, N. Y.
Division: Walter P. Downs, Ltd., Dominion Square Bldg., Montreal
WORLD'S LARGEST MANUFACTURER
OF PRECISION RECORDING EQUIPMENT AND DISCS
air-casters
GOLdBH TRIANGLE
in the
Great Southwest
LwjT3| TEXARKANA
> r I Major distribution
^^^^^^^^ point for a four^
state area. Oil, livestock, agri-
culture, manufacturing, Army
ordnance and growing.
HOT SPRINGS
World-famous re-
sort with high local
spending power and a bonus of
over a half million visitors an-
nually from all over the nation.
Developing industrially.
CAMDEN
Balanced agricul-
tural, industrial
economy. Paper mills, lumber,
furniture, one of the largest
Navy ordnance installations. A
money market.
571,000 PEOPLE
160,200 Radio Homes
$420,267,000 Effective Buying
Power, $367,535,000 Retail Sales
(From Safes Management)
°N£ ONE BlUJNG
(Sold Singly or in Groups)
For details write to:
RICHARD SASSENBERG, WOE
New York, appointed traffic su-
pervisor.
JAMES ALLEN, city editor, Cincin-
nati Post, to WLWT (TV) Cincinnati,
as promotion manager replacing
FREDERIC GREGG, now head of
clients' service department.
LINDSEY NELSON, senior sports an-
nouncer and direc-
tor of football, Lib-
erty Broadcasting
System, Dallas, re-
signs effective May
14. Future plans
are unannounced.
GERALD S.
COHEN, director,
of merchandising,
promotion and pub-
licity, WDGY Min-
Mr. Nelson neapolis, resigns
effective May 15.
Future plans have not been announced.
CARLTON FREDERICKS, WMGM
New York nutrition commentator, will
teach course in nutrition at Brooklyn
College under auspices of Adult Edu-
cation division, beginning next fall.
JEAN HARVEY, KCRC Enid, Okla.,
to WTMA Charleston, S. C, as women's
editor.
CLARE CASSIDY joins special fea-
tures staff, WTAG Worcester, Mass.
JACK JACKSON, KCMO Kansas City
agriculture director, awarded Hono-
rary Degree of State Farmers at Con-
vention of Future Farmers of Amer-
ica, April 25 in Columbia, Mo.
ROBERT BRECKNER, director of
production, KTTV (TV) Hollywood,
promoted to executive producer suc-
ceeding DUDE MARTIN who will de-
vote all his time to station's Dude
Martin Show and enlarged merchandis-
ing campaign for Sears, Roebuck &
Co., program sponsor.
VIRGIL A. BRINNON, director of
• continuity, WJW
Cleveland, pro-
moted to director
of sales 'promotion.
DICK DRURY,
WSRS Cleveland, to
announcing staff,
WEOL Elyria,
Ohio.
RUDY RUDER-
MAN, news and
continuity director,
WGNR New Ro-
chelle, N. Y., to
WFBM-AM-TV Indianapolis, as writer.
FIN ANTHONY, announcer of CKNW
New Westminster, awarded Benwell
Trophy in salesmanship sponsored by
Advertising and Sales Bureau, Van-
couver Board of Trade.
DON O'BRIEN, sports director,
WDGY Minneapolis-St. Paul, ap-
pointed program director replacing
JOHN LESLIE who resigned to as-
sume similar duties at WMBD Peoria,
111.
LILLIAN RANDOLPH, star of CBS
Radio Beulah, received "Angel" award
for achievement in radio-TV from
Cabelleros, Negro business men's
group.
JACK THAYER, WLOL Minneapolis-
St. Paul, selected by See magazine as
one of nation's top disc jockeys.
Mr. Brinnon
AL MORGAN, staff writer, WCBS
New York, to CBS Radio's public af-
fairs staff, assigned to pre-conven-
tion political series, Candidates and
Issues, as producer.
JOHN J. HYLAND named publicity
director at WFIL Philadelphia suc-
ceeding JOSEPH E. DOOLEY who
resigns to enter advertising field.
EDWARD J. UHLER promoted to
director of merchandising replacing
WILLIAM E. BENNETT who leaves
station to study in Europe.
BRYCE R. HOWARD, KRPL Moscow,
Ida., to KSVP Artesia, N. M. CARL
FINCH, announcer-operator, KRPL,
joins KWAL Wallace, Ida., in same
capacity.
WILLIAM HINDMAN, special events
staff, WCOL Columbus, Ohio, to
WLWC (TV) there, as announcer.
G. B. WORK to WKAN Kankakee,
111., as announcer.
DICK RICHMOND, announcer-disc
jockey, KGBS Harlingen, Tex., on
three week leave of absence to return
to active duty as Air Force public
information officer.
JIM CURTIS, announcing staff, WHAY
New Britain, Conn., to WSBA York,
Pa., in same capacity.
TED RICH, assistant designer, NBC-
TV Colgate Comedy Hour, named man-
ager, production facilities department,
KNBH (TV) Hollywood.
BILL BOHACK, chief announcer
WPAT Paterson, N. J., and Phyllis
Cunningham were married May 11.
JIM THOMAS, WCKY Cincinnati
father of boy.
JIM WATSON, announcer, WTAG
Worcester, Mass., father of boy.
ANN CARLYLE, office manager, KF1
Los Angeles, and ENRIQUE RUIZ.
South American tenor and Columbia
recording artist, were married in
Madrid last month.
BOB VESEL, program director,
WMTR Morristown, N. J., father of
girl, Donna, April 28.
A/ewl • • •
GEORGE NATANSON appointed to
foreign correspondent staff, NBC, to'
represent network in Buenos Aires. '
MARK SEEDON assumes similar dut-
ies in Cairo and JAMES CHRISTEN
in Rio de Janeiro.
CHARLES SHAW appointed news di-
rector at WCAU
Philadelphia.
VICK AVERS,
newscaster, WFMT
(FM) Chicago, to
WJEH Gallipolis,
Ohio, as news edi-
tor.
GEOFFREY A.
GASS, KRPL Mos-
cow, Ida., joins
news staff of
KSRV Ontario,
Ore.
ERWIN D. CANHAM, ABC news ana-
lyst and editor of Christian Science
Monitor, appointed commander in
Order of Orange-Nassau by Queen
Juliana of the Netherlands for "won-
derful work the Christian Science
Monitor has done through the past
years with the problem of covering the
Netherlands and Indonesia."
Mr. Shaw
MMs toe*/ Safes
Compared with same
period in 1951
Mattoiraf Spot dcfverttsers
Write, Phone or Ask Headley-Reed
MUSE
570 KC
FRANK 0. MYERS, Gen. Mgr.
THE ARKTEX STATIONS
Gazette Bldg., Texarkana, Ark. Tex.
WSYR — AM-FM-TV — The Only Complete
Broadcast Institution in Central New York
NBC Affiliate • Headley-Reed, National Representatives
Page 62 • May 12, 1952
BROADCASTING • Telecasting
Do you want to pay for
A Government Honeymoon at Niagara Falls?
You may be taxed for the cost of the most
expensive honeymoon Niagara Falls has ever
seen. The federal government's wooing of
America's electric light and power threatens
to reach a climax at the famous Falls.
Here's how. ... A giant new hydroelectric
power plant is going to be built on the Niagara
River. And a critical point in the drive toward
a government power monopoly is being argued
over who will build it — the federal govern-
ment or a group of 5 electric companies. (There
is also a proposal to have the State of New York
build the plant and sell the power. )
These electric light and power companies
are ready with the plans and the money — and
the lines to take the power where it will be
needed — under normal public regulation.
But the job is held up — for there are people
who want the federal government to take over
electricity — as well as medicine and other busi-
nesses and services. They say the federal gov-
ernment should build the plant — even if it
takes more time, and costs the U. S. public
many millions in unnecessary taxes. Here's how
the choice shapes up . . .
'MEET CORLISS ARCHER"— ABC— Sundays, 9:15 P.M., Eastern Time.
If electric companies build
the plant
• The companies and their
investors will pay for it.
• Power produced will be \
shared by all, with rates
regulated by state utility
commissions.
• The Niagara project
will pay about $23
million a year in local, state '
and federal taxes.
• Defense plants and others j
will begin to get the power
in about 3 years. i
NOTE: In no case would the scenic
Nor has this project any connection with
If the federal government
builds the plant
• You will pay for it in taxes
- over $350,000,000.
• Specially favored groups
will have first call on all
power. Rates won't be
regulated.
• Little, if any, taxes will
be paid to local, state or
federal governments from
the sale of power.
• Government estimators
say it will take them at least
5 years.
beauty of the Falls be affected,
the controversial St. Lawrence Seaway.
Who do you think should build this new plant? Talk it over with
your friends and neighbors. The decision ought to be made by the
American people. . . . The government plan is a long step toward
socialized electricity — because only power production is involved —
with no other purposes, such as flood control, to complicate the issue.
That's why these facts are brought to you by America's business-
managed, tax-paying Electric Light and Power Companies.*
*Names on request from this magazine
BROADCASTING • Telecasting
May 12, 1952 • Page 63
On All Accounts
(Continued from page 10)
nauseate people," he added laugh-
ingly.
But doesn't that antagonize lis-
teners in regard to the product?
he was asked. "My results show
U that it doesn't," he stated.
Radio, he believes, was helped
by video. He pointed out the money
spent on radio to advertise TV sets.
Mr. Charles said that he chooses
radio because he thinks that TV is
overpriced. "For example, for the
same price that I can buy one 20-
second TV announcement, I can buy
around 65 minute spots on radio.
And one spot, even on television, is
|i not enough to sell a big item. Dol-
■aj lar-for-dollar, radio today is a
i'. better buy than television," he
emphasized.
'm Although a transplanted New
Yorker, Mr. Charles thinks that
Washington is the "hottest" ad-
vertising city in the country.
"Where else," he asks, are you go-
||l ing to find appliance dealers spend-
il ing $5,000 a week?"
!|| In his native New York City,
M Alexander Lloyd Charles attended
it, James Monroe High School where,
jjj incidentally, he was quite an
athlete. He then studied engineer-
ing at New York's Cooper Union
College.
After he left college, he was a
salesman for a chemical company
but successful friends in radio sales
influenced him to try his hand at
that medium.
He was in the sales departments
of WINS New York City, WARM
Scranton, WHYN Holyoke, WKIP
Poughkeepsie and WINX Wash-
ington. He left WINX to join Kal,
Ehrlich & Merrick in 1942.
Advertising's Pace
"I like advertising because, to use
the old cliche, it keeps you young."
This is substantiated by Mr.
Charles who, although born March
8, 1912, looks considerably less
than 40.
He is married to the former Ger-
trude Silber, of Poughkeepsie. They
have two sons, Peter, 8, and Eric,
6. When he can, Mr. Charles likes
to play golf and he shoots in the
80s. However, he seldom has time
for golf.
"I need about three more hours
in the day. Even then I couldn't
there
isn't
time
to read
them all
Let's not kid ourselves. No advertiser, account man or
agency time buyer has the hours or physical stamina
to read all the trade press.
In radio-TV they concentrate on one — BROADCASTING-
TELECASTING. (We've a hat-full of statistics to prove it.)
It doesn't take five, three or even two publications to
woo the attention of the people who really count. One
does it — BROADCASTING.
They may not read the others (and paid circulation
figures show they don't).
but they always read
play golf. I need that time to do
my work the way I want to do it."
Mr. Charles believes that it's
important for the advertising man
to keep the upper hand with clients
insofar as advertising is concerned.
This he does, by producing results
and injecting good humor into the
relationship.
"I invented a gag," he said, a
little proudly. "I call up a client
and say, 'Good morning, this is
the second-best advertising man in
the world.' When he asks me who
is the best, I reply, 'I am, but I'm
modest.' "
42 OUTLETS SIGN
With World in April
WORLD Broadcasting System, pro-
ducers of sales and program serv-
ices, signed 42 new subscriber sta-
tions during April to set a company
record for one month's sales, Rob-
ert W. Friedheim, general manager,
announced last week.
Mr. Friedheim said sales ma-
terials and audition discs on World's
new County Fair, featuring Judy
Canova, have been sent to more
than 900 subscribers. The People
Choose, election-year series of 13
half-hour shows, has been sold to
173 stations, with many advertisers
sponsoring it as a public service,
he said.
Another World series, the weekly
quarter-hour Get a Hit baseball
show, is being carried on 365 sta-
tions, Mr. Friedheim said.
HARPER TO TALK
At- Library Group Meet
MARION HARPER Jr., president
of McCann-Erickson, will discuss
"Tomorrow's Advertising" as one
of the principal speakers at the
opening luncheon of the Special
Libraries Assn.'s 43d annual con-
vention, May 26-29, at the Hotel
Statler in New York.
Other highlights of the conven-
tion will include a May 28 session
on "Evaluation of Services Used in
Advertising," with speakers includ-
ing Hans Zeisel, research director
of the Tea Bureau, "Evaluation of
Radio and TV Services"; Frank
McCord, research director of Cecil
& Presbrey, "Evaluation of Market
Research Services"; Gladys Hin-
ners, manager of copy research for
McCann-Erickson, "Evaluation of
Copy Research Services," and
Evelyn Becker, librarian of Need-
ham, Louis & Brorby, on "Evalua-
tion of Library Services."
Turkish Program
FIRST Turkish-language radio
program to be broadcast in New
York metropolitan area has begun
on WHOM-FM New York 7-8 p.m.
EST. Program is conducted by R.
Oguz Turkkan, Columbia U. lec-
turer on Turkish history and New
5fork correspondent for Turkish
newspaper Cumhuriyet, and fea-
tures music of that country and the
Orient as well as news and special
features in Turkish language.
'MICHAELS' LIST
ART AS Awards Made
WINNERS of the third annual
"Michael" awards in radio and TV,
sponsored by the Academy of Radio
and Television Arts and Sciences,
were announced last week.
NBC's Big Show was adjudged
the radio program of the year, Red
Skelton was named best TV_
comedian, and special citations
were issued to Gian-Carlo Menotti's
opera, Amahl and the Night Visi-
tors, and to Theodore Granik's
forum, Youth Wants to Know, both
on NBC-TV.
List of winners follows:
RADIO CATEGORY
Program of the year, The Big Show
(NBC); Musical, Telephone Hour
(NBC); Drama, Theatre Guild on the
Air (NBC); News program, Edward R.
Murrow (CBS Radio); Public interest,
Metropolitan Opera (ABC); Classical
music, NBC Symphony (NBC); My-
stery, Dragnet (NBC); Children's,
Greatest Story Ever Told (ABC).
TELEVISION CATEGORY
Comedian, Red Skelton (NBC-TV);
Variety, Your Show of Shows (NBC-
TV); Situation comedy, I Love Lucv
(CBS-TV); Drama, Philco-Goodyear
Playhouse (NBC-TV); Mystery, Drag-
net (NBC-TV); Panel Quiz, What's My
Line? (CBS-TV); Discussion-Interviews,
Meet the Press (NBC-TV); Forum,
American Forum of the Air (NBC-TV);
Musical Variety, Fred Waring (CBS-
TV) ; Daytime, Garry Moore Show
(CBS-TV); News Program, See It Now
(CBS-TV); Commercial Presentation,
Schlitz Beer (CBS-TV); Innovation,
Biography Shows on Toast of the Town
(CBS-TV); Children's, Zoo Parade
(NBC-TV); Announcer, Betty Furness.
RADIO & TELEVISION CATEGORY
Sportscaster, Mel Allen; Female
Vocalist, Dinah Shore; Male Vocalist,
Perry Como; Popular Song, Too Young.
Citations: Gian Carlo Menotti's Opera
Amahl and the Night Visitors and
Theodore Granik's Youth Wants to
Know.
U.S. WEATHER NEWS
Morning Program Emphasized
U. S. Weather Bureau has dis-
continued its evening radio pro-
gram, National Weather Summary,
and has shifted its emphasis to
morning programming.
This was announced by James C.
Fidler, chief of the Weather Bu-
reau's radio-TV division, who ex-
plained that lack of manpower
forced the shift. National Weather
Summary was carried up to April
18 by four Continental FM Net-
work stations.
"However," Mr. Fidler added,
"we would be receptive to any net-
work interested in a weather sum-
mary program between 7 a.m. and
noon."
Mr. Fidler makes three an-
nouncements per day on Dave Gar-
roway's NBC-TV program, Today,
Monday through Friday. He is
heard in a weather summary over
CBS on Friday.
Miss Nora B. Hall
MISS NORA B. HALL, 63, treas-
urer and a director of the Coshoc-
ton Broadcasting Co., licensee of
WTNS Coshocton, Ohio, and presi-
dent of the Coshocton Tribune Co.,
died at a hospital there May 5 of
a heart ailment.
Page 64 • May 12, 1952
BROADCASTING • Telecasting
Why 2 gallons of the gasoline you buy today
equal 3 gallons you bought in 1926
1* We all know that today's petroleum prod-
ucts are vastly superior to those of 26 years ago.
But very few of us realize that two gallons of
today's gasoline will actually do as much work as
three gallons did 26 years ago. The tremendous
improvement of petroleum products is largely
due to one thing: the research being carried on
by U. S. oil companies.
2* In February Union Oil opened the doors of
its new $8 million Research Center near Los
Angeles. Here a staff of 300 will work on product
improvement as well as petrochemical research
— the development of the base chemicals for such
products as synthetic rubber, detergents and
plastics.
4. These 30,000 U. S. oil companies — big and
little— are all competing with each other. Conse-
quently, the incentive to develop new and im-
proved products or techniques is constantly with
all of us. This incentive is the driving force behind
our whole free, competitive American system.
5* For it encourages the introduction of new
and better products to a greater degree than
could ever exist under a governmental monopoly*
As a result, the American people have the high-
est standard of living the human race has ever
known.
*As long, that is, as the government doesn't tax
industry to the point where there's no incentive left
for research ayid development.
3. Over the last 61 years the money we have
spent per year on research has risen steadily from
$3 thousand to over $3 million. Why? Not because
we like to spend money or because someone told
us we must. But to keep ahead of our competitors
—all of whom are working on new and improved
products too.
UIIOM ©II COMPMY
OF CALIFORNIA
INCORPORATED IN CALIFORNIA, OCTOBER 17, 1890
This series, sponsored by the people of Union Oil Company, is dedicated to a
discussion of how and why American business functions. We hope you'll feel
free to send in any suggestions or criticisms you have to offer. Write: The
President, Union Oil Company, Union Oil Building, Los Angeles 17, California.
Manufacturers of Royal Triton, the amazing purple motor oil
BROADCASTING • Telecasting
May 12, 1952 • Page 65
Our Respects to
( Continued from page 56 )
rcaVictor
Good program ideas and top talent
deserve RCA Victor transcription
quality and service. Your material —
spot announcements to full-length
shows— should get the benefit of
RCA's technical experience and
research.
Your order, large or small, is
recorded, processed and pressed in
the country's best-equipped studios
and plants . . . receives world-famous
RCA Victor engineering. Complete
transcribed radio production and
script-writing facilities are available.
Contact an RCA Victor Custom Rec-
ord office today:
630 Fifth Avenue
Dept. B-50, NEW YORK 20
JUdson 2-5011
446 North Lake Shore Drive
Dept. B-50, CHICAGO 11
WHitehall 4-3215
1016 North Sycamore Avenue
Dept. B-50, HOLLYWOOD 38
HILLside 5171
Write now for our fact-filled
Custom Record Brochure!
custom
record
sales ^
RADIO CORPORATION
OF AMERICA
RCA VICTOR DIVISION
|i Page 66 • May 12, 1952
higher education and left in 1919
with "enough credits to graduate
with, but in all the wrong subjects."
When it came to choosing a
career, Mr. Carroll had no doubt as
to what he wanted to do. Even as
a child he had gravitated toward
advertising. As a pastime, he had
diligently clipped and pasted up
for future reference little verses in
the Campbell Soup magazine ads.
Thus, on leaving high school,
when 17 years old, he got his first
job with Sigmund Kahn Agency,
a small New York advertising firm,
now defunct. He was office boy
with a salary of $10 per week. The
next three years, he went progres-
sively from that agency to three
others, ending up in 1926 as copy
chief for Irwin Jordan Rose Corp.
To relieve the grind of com-
mercial writing, he wrote humorous
copy and verse, plus film reviews
for Judge, whose staff young Car-
roll eventually joined.
He also did free lance copy for
the old Life. These "outside" as-
signments brought him so much en-
joyment both spiritually and ma-
terially that in 1926 he temporarily
left advertising to devote fulltime
to freelance writing.
Wide Writing Activities
For the next six years in addi-
tion to writing for Judge and Life,
Mr. Carroll wrote for the New
Yorker, College Humor, Saturday
Evening Post; did a New York
column for Canada Goblin; for two
years did a radio column plus fea-
tures for New York Sunday World
until its demise in 1930; wrote
vaudeville skits for "Garrick Gai-
ties" and for about six months
handled publicity for Tobus Klag-
film Syndikat, A.G., German film
distributor.
In "spare time" during this
period, he managed to collaborate
with Harry Wagstaff Gribble on a
musical review, "Cherry Pie,"
which ran for three weeks in Green-
wich Village.
"The play got good reviews," ex-
plains Mr. Carroll, "but no one
showed up."
Ending his vacation from adver-
tising in February 1932, he joined
the New York radio department of
J. Walter Thompson Co. During
the next 14 years he worked on net-
work shows produced by that agen-
cy, such as Burns and Allen — Guy
Lombardo; Rudy Vallee Show;
Shell Chateau; Chase & Sanborn
Hour, and Paul Whiteman and Al
Jolson, which he started. Latter
program later became known as
Kraft Music Hall. In addition, the
busy young man wrote interviews
and the framework for CBS' Lux
Radio Theatre.
At one period his schedule in-
cluded writing for 2% hours of
Thursday shows (Kraft Music
Hall, Rudy Vallee Show, George .
Olsen and Frank Fay programs) ;
the hour Al Jolson Shell Chateau
on Saturday; Chase & Sanborn
Hour and Joe Penner Show half-
hour programs on Sunday.
In Sept. 1946 Mr. Carroll left
that agency to join Ward Wheelock
Co., in Hollywood as agency execu-
tive on Jack Carson Show.
Before he left JWT, Mr. Carroll
took along a permanent momento
of his association there. Her name
was Norma Tobias, a secretary on
the agency staff. Robert T. Colwell,
then his boss, and now the third
man of the Sullivan, Stauffer, Col-
well & Bayles lineup, was match-
maker. She became Mrs. Carroll
on Sept. 19, 1934. The Carroll
family, which now includes Lida,
16; Bruce, 12 and Adam, 8, make
their home today in Beverly Hills.
Six months after joining Ward
Wheelock Co., Mr. Carroll helped
start the Club 15 musical on a five
weekly basis and Double or
Nothing, daily audience participa-
tion show, both on CBS Radio.
Club 15 has since gone to thrice
weekly on CBS Radio, with Double
or Nothing shifted to NBC radio on
its same daily schedule.
It was in the summer of 1950
that Mr. Carroll was named vice-
president in charge of Ward
Wheelock Co.'s West Coast opera-
tions.
A hard worker when a job has
to be done, and a neat one too,
agency co-workers concur, Mr.
Carroll works best on a deadline.
He likes to get things done "so tha
I can rest."
This probably accounts for hi
usual calm and relaxed mannei
which, added to his warm sense oJ
humor and natural ease in getting
along with people, makes them
enjoy working with and for him.
He takes a serious outlook on
the radio vs. TV debate. Mr. Car
roll believes television is now in
the same growing stages that radio
was in its beginning. However
television will not "kill" radio, onl
change it, he believes.
Mr. Carroll still freelances
magazine writing. He also
written several popular songs
Most recent are "Christmas Is For
Children" and "You Say the Nicest
Things." Other songs include "Baby
Me" and "Why Won't You?"
Other writings including colla
boration with Bob Hope on the very
successful "I Never Left Home,
which sold more than 1% million
copies, and "So This Is Peace." In
the words of Mr. Carroll, the latter
was a "huge failure," selling a.
mere quarter million copies.
In spite of his loyalty to radio,,
it is TV which has given him his
opportunity to become a star in.
his own right. For the past four
years, Mr. Carroll has been a
permanent panel member of the
Sunday night show, Movietown
RSVP, seen locally on KTLA (TV)
Hollywood.
Not a joiner, his sole organiza-
tion affiliation is the Hollywood
Executives Club.
ARE YOU A STICKLER
FOR COVERAGE?
Smart local advertisers know that WINS, with tre-
mendous power day and night, reaches lots of listen-
ers. They know it offers lowest cost per thousand
listeners most every period of the day.*
"Spots," shows on WINS have a reputation for
selling — extra pulling power. Ask any of our local
advertisers — among them:
The Bank for Savings
Barney's
' Ben Tucker Furs
> Crawford Clothes
i Friendly Frost Stores
< La Basso Bakery
• Loew's Theatres
• National Shoes
• New York Telephone Co.
• Pioneer Food Stores
• Sterling Tobacco
•Torino Foods
You can sell more for less money in the Metropolitan
New York market if you'll buy. . . 1010 WINS ... it sells!
1010 WINS
50,000 walls
Day and Nighl . . . New York
♦Pulse (February, 1952)
CROSLEY BROADCASTING CORPORATION
BROADCASTING • Telecasting
MBS CO-OP SHOWS
Reach New High
ting n SPONSORS of Mutual network
hem i; cooperative programs have reached
a an all-time high to total 4,485 local
m o and regional advertisers, Bert
* [ Hauser, director of co-op programs,
■ in - announced Tuesday,
ii) J Noting that a total of 25 net-
to, i work programs were available for
'•If ;l local sponsorship as of May 1, Mr.
Hauser pointed out that Game of
its 1 the Day leads the list, having been
las , sold to 1,879 advertisers on 245
igs. t = *»■ network stations. Only half the
For : daily innings of these broadcasts
est t are available to local backers, he
iky | explained, since the FalstafF Brew-
ing Corp., St. Louis, sponsors the
la. , remaining play on a national basis.
'tf \ An additional 625 sponsors have
t," " been attracted since Jan. 1 to the
on £ five Metro-Goldwyn-Mayer shows
III available for local sponsorship:
er Crime Does Not Pay, Story of Dr.
a | j Kildare, Hardy Family, MGM
Theatre of the Air, and Grade
io, , Fields Show.
lis The two leading MBS newscast-
i» ers — -Fulton Lewis jr., sold on 368
w stations to 708 advertisers, and
a Cedric Foster, backed by 320 spon-
le sors on 158 affiliates — together rep-
» resent more local business sponsors
') than the combined contracts of all
co-ops on other networks, Mr.
i- Hauser said.
Other leading MBS co-ops in-
clude Cecil Brown, sponsored on
86 stations; Mutual Newsreel on
81, and commentator Bill Cunning-
ham, 79.
Newest program added to the
cooperative plan is Bert Bacha-
rach's broadcast version of his
syndicated column on men's dress
and interests, Men's Corner, which
is broadcast from 7:15-7:30 p.m.
EDT, Wednesdays.
WCAO BIRTHDAY
30 Years Marked
MARYLAND'S oldest radio sta-
tion, WCAO-AM-FM Baltimore,
celebrated its 30th anniversary last
Thursday and this year observes
its 25th year with CBS. Station
became one of the 16 basic affiliates
of the network in 1927.
The 5 kw on 610 kc AM outlet
and the 20 kw FM station today
have four 300-ft. towers and trans-
mitter equipment on a 31-acre
tract, but began in 1922 as a 50
w AM station licensed to Sanders &
Stayman Piano Co.
President and general manager
! today is L. Waters Milbourne, son
of Sen. Lewis M. Milbourne who
headed a group which bought
WCAO in 1931. In August 1947,
the station moved to its present
location at 1102 N. Charles St.
According to officials, WCAO has
been credited with creation of the
original Morning Musical Clock, a
favorite 6-9 a.m. program today.
Nine WCAO employes have more
than 20 years service and two an-
nouncers are veterans of 15 years
or more.
KPRC-AM-TV WINS
Get-Out-Vote Campaign
VOTING at the precinct conven-
tions in the KPRC-AM-TV Hous-
ton area May 3 was 50 times as
great as in 1948 and was the big-
gest turnout in history after a con-
centrated get-out-the-vote cam-
paign by the station, in close co-
operation with its parent news-
paper, the Houston Post, accord-
ing to Marsh Callaway, KPRC
promotion manager.
For the first time in the memory
of any Texan, Republican voting at
precinct level was greater than
Democratic voting, he said.
On May 1, KPRC-TV presented
The Voice of The People, a story
of democracy in action. The same
night, KPRC presented a radio ver-
sion of the same theme. Both pro-
grams were introduced by Texas
Gov. Allen Shivers. Jim Alderman,
KPRC-TV, and Pat Flaherty,
KPRC, served as moderators.
Heavy spot schedules ran from
April 13 through May 3 on both
stations, urging voters to partici-
pate in their precinct conventions,
and publicizing a "Political
Primer" newspaper insert. Jack
Harris, KPRC-AM-TV general
manager, made a personal appeal
to managers of all Texas radio
stations to encourage precinct con-
vention participation.
HADACOL BACK
With New Radio Campaign
"NEW and intensive radio adver-
tising campaign" for Hadacol will
be conducted in eight southern
states, according to Frank E. Heas-
ton, director of advertising for Le-
Blanc Corp., Lafayette, La. The
campaign may be extended into
more states.
Campaign includes three to five
one-minute spot announcements per
day, six days a week, placed di-
rectly by LeBlanc Corp. from its
headquarters. Spots were produced
and transcribed by Erwin, Wasey
& Co., New York. States covered
include Alabama, Arkansas,
Georgia, Oklahoma, Louisiana, Ten-
nessee, Texas, Mississippi and cities
of Cincinnati and Asheville, N. C.
The proprietary product was pro-
moted to nationwide fame and
wide distribution by its former
president, Dudley J. LeBlanc,
Louisiana political figure, mainly
by use of extensive radio advertis-
ing. Later the company went
through bankruptcy and reorgani-
zation proceedings.
Columbus Poll Melee
CRUSADING News Editor Phil
Kriegler of WGBA Columbus, Ga.,
was one of three newsmen allegedly
attacked last Tuesday by a group
of men as the three were taking
pictures at a polling place in Phe-
nix City, Ala., a city where gam-
bling is the object of a clean-up
drive. Other newsmen were Ray
Jenkins and Tom Sellers of the
Columbus Ledger and Inquirer, of
which the station is an affiliate.
From where I sit
6y Joe Marsh
As a Matter
of Fact...
Out of all the newspaper and maga-
zine columns that I read, the ones I
enjoy most are those that pack in a
whole lot of facts — unrelated facts,
maybe, but each one an interesting
bit of information in itself.
These columns go something like
this: "Did you know that humpback
whales are addicted to snoring? That
bees have been bred with red, brown,
blue and buff -color eyes?
"Did you know that lead can be
converted to gold — at a cost of only
$1,000,000 an ounce? That a 555-
pound fat girl went on a diet and lost
401 pounds in 12 months? That a
chrysanthemum has been developed
that smells like a violet?"
From where I sit, maybe Tm a
kind of "Johnny -one-note.'" My own
columns always seem to revolve
around one idea — a plea for us to
make sure we respect the other fellow's
rights— like the right to vote for your
own choice or the right to enjoy a glass
of beer now and then. I may not be in
style, but I believe my one fact is
worth repeating— and remembering!
Copyright, 1952, United States Brewers Foundation
BROADCASTING • Telecasting
May 12, 1952 • Page 67
MBS GAINS
Sales, Audience Increase,
GT&R Reports
MBS is the only radio network with increased sales and audience from
a year ago in the face of TV's progress, according to the annual report of
General Tire & Rubber Co., which controls MBS and owns Yankee and
Don Lee networks as well as seven radio and three TV stations.
The company substantially ex-
panded its radio-TV interests with
acquisition of WOR-AM-TV New
York and KHJ-TV Los Angeles
last Jan. 25, the report explains.
Total income of General Tire &
Rubber Co. in the. year ending Nov.
30, 1951, was $180,521,180, a new
high. Net after taxes was $7,790,-
467 including net income of $773,-
827 from TV and, broadcasting ac-
tivities. Discussing the merger of
Yankee and WOR with Thomas S.
Lee Enterprises Inc., the report
points out that the firm now has a
major stock interest in MBS.
"Your company's 1951 invest-
ment in this subsidiary was ex-
ceeded by earnings for the year,"
it was stated.
In a section titled, "New Pro-
grams Command Attention of
Radio and Television Listeners,"
the report comments on acquisition
of WOR-AM-TV and KHJ-TV Los
Angeles this way:
These new acquisitions along with
the Yankee Network in New England
and the Don Lee Network in the west
comprise our subsidiary (90% owned
—10% stockholder, R. H. Macy & Co.),
known as the Thomas S. Lee Enter-
Radio and TV push broadens
Italian-American market
Progresso food products don't believe big ad-
vertising budgets will crowd little fellows from
shelves
On page 46 of Printers' Ink's
April 25th issue, is a success
story that tops them all. Con-
sumers were asked to send to
the advertiser, Uddo & Taor-
mina, packers o f Progresso
Italian-American foods, labels
and coupons representing $10.00
worth of Progresso merchan-
dise.
Those who do this have their
names and the names of rela-
tives in Italy forwarded to a
Rome correspondent of station
WOV, New York. He then visits
the relatives in Italy and re-
cords interviews with them.
These interviews are sent back
to the United States, and then
comes a day when the American
relatives hear the voices of their
friends and loved ones still in
Italy.
In addition to this sensa-
tional program, Progresso uses
WPIX-TV, New York. The show,
Opera Cameos, has "opened the
door of dozens of super-mar-
kets and the pocketbooks of
thousands of New Yorkers of
non Italian origin."
The last paragraph of this
exciting story says, "the aim of
Uddo & Taormina Co. today is
to spread throughout the coun-
try from coast to coast, every-
where, every place." Progresso
started with WOV in New York;
they then added WPIX-TV.
Now they are planning to move
across the country. Starting as
a local advertiser, they will soon
be regional advertisers, and
eventually national advertisers.
If you missed this story drop
me a line and I will s°nd you
the issue of Printers' Ink in
which it appeared.
This radio and
TV success story
is typical of the
constant re-
search and re-
porting done by
Printers' Ink
every week, to
make it easier
for you to inter- Bob Kenyon
est and SELL our
23,309 subscribers — more than
two-thirds of them are buyers
of advertising, men at the top
management level, and their
agencies, who place their busi-
ness— the importance of using
YOUR station to sell more of
their foods, clothing, cosmetics,
refrigerators, cars, rugs, carpets,
furniture, plants, fertilizers, ice
cream or what have you.
Week after week, year after
year, Printers' Ink is on the
prowl, unearthing better ways
to advertise new and old prod-
ucts. And in addition to all of
the "How to do it" articles, most
of them exclusive with Printers'
Ink (such as the Progresso
story) our subscribers have in
the most convenient format, the
news of the sales and advertis-
ing world, the names of the
great and the near great and
what they are doing.
We welcome the opportunity
to tell you how a modest appro-
priation for say 1/6 of a page
a week, or a full page, can be
used by your station to win new
customers, and cement mors
closely the accounts you now
have.
When shall we have our first
talk?
ROBERT E. KENYON, JR.
Advertising Director
prises Inc., which controls 58% of the
Mutual Broadcasting System's stock.
Both Yankee's 29 stations and Don
Lee's 45 stations covering the 13
western states are key Mutual units.
This subsidiary owns outright seven
radio stations and three television
stations. The other stations are af-
filiates.
In Mutual the other stockholders
are the Chicago Tribune, the Cleve-
land Plain Dealer, Gimbel's, and
Sedgewick-Rogers of Windsor, On-
tario, and currently this 545-station
Mutual system is the only network
boasting increased billing and listen-
ing audience over last year despite
television's inroads. Our sales and in-
come have been excellent.
With its Metro - Goldwyn - Mayer
deal, Mutual "scooped" the industry.
Now it has regular week-day features
starring such movie greats as Bette
Davis, Errol Flynn, Mickey Rooney,
Orson Welles, Lionel Barrymore, Lew
Ayres, Marlene Dietrich, Ann Sothern,
and many other stars.
Our three television markets of
New York, Boston and Los Angeles
service an area constituting about
30% of all the television homes in
the country. The increase in television
advertising in the last two years has
far surpassed the performance of any
media in the history of the world.
In a series of notes detailing
general functions, the radio-TV
expansion was discussed as fol-
lows :
Thomas S. Lee Enterprises Inc. and
The Yankee Network Inc. reported a
net income of $773,827 for the period
ended Nov. 30, 1951. This included
the net income of The Yankee Net-
work, Incorporated to May 6, 1951,
date of merger with Thomas S. Lee
Enterprises Inc. and the net income
of the latter company from Dec. 31,
1950, date of acquisition.
As of Jan. 25, 1952 General Tele-
radio Inc. was merged into Thomas S.
Lee Enterprises Inc. for which
Thomas S. Lee Enterprises paid $1,-
683,622 in cash and issued 732 shares
of its capital stock (aggregate stated
value $87,840) ; this changed The Gen-
eral Tire & Rubber Co.'s ownership
of Thomas S. Lee Enterprises Inc. to
a 90% interest. Coincident with this
merger Thomas S. Lee Enterprises
Inc. purchased certain assets from
WOR Program Service Inc. for $1,-
236,000 in cash.
In connection with the above trans-
actions The General Tire & Rubber
Co., subsequent to Nov. 30, 1951, ad-
vanced $3,000,000 to Thomas S. Lee
Enterprises Inc., which was made sub-
ordinate to a five year $2,500,000 bank
loan of Thomas S. Lee Enterprises
Inc. Under the terms of that bank
loan Thomas S. Lee Enterprises Inc.
has agreed that it will not pay any
dividends (except stock dividends) so
long as the aggregate principal
amount of the loan exceeds $1,500,000
and thereafter only to the extent that
tangible assets exceed total liabilities
by at least $2,500,000.
Thomas S. Lee Enterprises Inc. has
made certain long term leases (one of
which was entered into in January,
1952), the performance of which The
General Tire & Rubber Co. has guar-
anteed for various periods to the ex-
tent of $663,500 annually.
INCREASE in revenue each month in
1951 over the same month for the
previous year has been announced by
WITH Baltimore. Station also re-
ported sales in 1950 have topped those
of 1949. All station time between
6 and 11 p.m. is now completely sold,
it was said.
GE CEREMONY
Aided By WSAI Remotes
WSAI Cincinnati played a promi-
nent part in a two-day ceremony of
General Electric Co.'s "Fastest Ten
Years in History" celebration which
commemorated the running of the
first jet engine in America and
dedication of the Lockland, Ohio,
GE plant.
Preceding the 10th anniversary
dinner at the Netherlands Plaza
Hotel, GE's own program, Sports
Time, with Dick Baker, WSAI
sports director, was originated
from the hotel. Other special pro-
grams followed.
The next day, WSAI originated
programs from the Lockland plant.
That night, taped recordings of
afternoon discussions during the
two-day celebration were aired.
Special programs were under su-
pervision of J. Robert Kerns, WSAI
managing director.
PUBLIC SERVICE
Ads Cited by S. C. Gale
VALUE of public service adver-
tising in building good will was
stressed by Samuel C. Gale, Gen-
eral Mills vice president in charge
of advertising and past chairman
of the Advertising Council, in a
speech before the Public Utilities
Adv. Assn. Friday at Minneapolis.
Outlining the Council's work in
public service advertising during
its 10 years, he told the group:
"I think it has now been demon-
strated that public service adver-
tising is a surer, better, and
sounder way of building good will
than the older forms of institu-
tional advertising."
Public utilities are "more de-
pendent than most upon public
good will," Mr. Gale said, rec-
ommending that every public utili-
ties advertising man "give serious
thought to earmarking a portion
of his budget for public service
advertising. . . .
"There must be some reason why
public service advertising is the
fastest-growing classification of
advertising, and there is : It is good
citizenship and at the same time
it is good business."
Additionally, he said, "advertis-
ing people. . . . have rediscovered
themselves as the responsible
trustees of the world's greatest in-
strument for mass persuasion.
They have awakened to the fact
that they are protecting the bases
of democracy. . . ."
DISC— m.c, Stu Wilson, will be fea-
tured on Are Ya IAstinin' on KBIG
Avalon, Calif., when station begins
operations. Show will occupy 9-12
noon slot, Mon. through Fri.
l!
Drmtorf litis . 205 East 42nd Street, New York 17, N. Y.
■ riniCl b IIIIv Chicago • Pasadena • Atlanta • Boston • London
POUGHKEEPSIE
REPRESENTFD BY
EVERETT McKINNEY, ^NC
Page 68 • May 12, 1952
BROADCASTING • Telecasting
>r Talent Agents
Page 72
Page 78
in our
7
year
THE VALUE GOES UP
THE DAY YOU
BUY IT
How many advertising media increase in value
the day you buy into them? And the next day?
And the next? To real snowball proportions?
Spot Television does.
Even as you sign the contract— more sets are
being sold, the number of TV families is growing. _ _
* v WSB-TV Atlanta
the cost per thousand is going down. ..,„.. ■ , ■
WBAL-TV Baltimore
WFAA-TV Dallas
Invest in Spot TV today.
^ 1 KPRC-TV Houston
It's the fastest rising stock in the advertising „„,
KHJ-TV Los Angeles
markCt' KSTP-TV . . .M'pTs-St. Paul
WSM-TV Nashville
WTAR-TV Norfolk
KPHO-TV Phoenix
WOAI-TV San Antonio
KOTV Tulsa
REPRESENTED BY
EDWARD PETRY & CO., INC.
NEW YORK • CHICAGO • LOS ANGELES
DETROIT • ST. LOUIS • SAN FRANCISCO • DALLAS
1,050,216
COOKBOOKS SOLD BY WBAP-TV
IN FORT WORTH AND DALLAS
(An Industry Record)
Yes, over a million cookbooks were sold by WBAP-TV
during a 26-week period! The cookbooks were available in lead-
ing grocery stores in Fort Worth and Dallas. The promotion for
the books was done over WBAP-TV, Channel 5.
Yes, WBAP-TV follows through to the point of purchase!
The bulk of the promotion for these WBAP-TV cookbooks
was done on Home Economist Margret McDonald's "What's
Cooking?" program seen between 1:00 and 2:00 p. m. each
weekday. On Mondays, Wednesdays and Fridays vivacious
Margret would prepare a recipe from the current volume being
promoted. On the other two days she would talk about the
books and show them.
Margret's popularity in the Fort Worth-Dallas area has
been phenomenal. In the past year she has received more than
ten thousand pieces of mail
I from housewives in this area
requesting food recipes, ask-
ing for advice on interior dec-
orating, floor-cleaning, flower
C0^i!!^U l arrangements, furniture and a
dozen-and-one other home
management topics.
WBAP
AM -FM -TV
570 -820
Channel
CLEAREST PICTURE
• STRONGEST SIGNAL
• HIGHEST HOOPERS
• BEST PROGRAMS
STAR-TELEGRAM STATION .
FORT WORTH, TEXAS
FREE & PETERS INC. Cxclvsh
affiliated with AMON CARTER, Chairman HAROLD HOUGH, Director
abc • nbc • AMON CARTER JR., President GEORGE CRANSTON, Manager
>resentatives ROY BACUS, Commercial Manager
Page 70 • May 12, 1952
BROADCASTING • Telecasting
NPA COLOR BAN
May Be Relaxed For Limited Manufacture
POSSIBILITY of a compromise
regulation that would relax the ban
on manufacture of colorcasting
00 1) equipment in certain instances was
held out by the government last
week.
Despite published reports that
a new order (M 90) would thaw
the production freeze, it was un-
derstood that the prohibition would
be retained on manufacture of color
TV equipment which would pre-
clude mass production in the in-
dustry.
The question was posed at a
Thursday news conference held by
Henry H. Fowler, National Pro-
duction Authority administrator,
and Manly Fleischmann, Defense
Production Administrator. Mr.
Fowler said an amended order
would be issued in perhaps a week.
It was understood that the com-
promise goes farther than NPA's
avowed intention to maintain the
ban but permit manufacture of
equipment for certain color TV
theatre and department store uses.
It would leave the door open for
manufacturers to apply for au-
thority to turn out equipment if
it could be shown that there would
be no conflict with defense con-
tracts, no drain on engineers and
if they used their current black-
and-white TV materials allocations.
"Any relief would be much more
apparent than real, however," an
NPA official told Broadcasting •
Telecasting. "It would not open
the door to authorization but merely
tell the manufacturer the com-
bination to the safe. He would still
have to hold the lucky number."
The "lucky number" appeared to
be the three above-mentioned cri-
teria, according to the NPA official.
If the order is approved by Mr.
Fowler and screened by NPA's
Clearance Committee for adoption,
it could mean in effect that DPA-
NPA is steering a course away
from actual banning of the end
product. In any event, it was em-
phasized, there will be no greater
allocations of materials, with the
result that the ban would, in effect,
be retained indirectly.
The NPA official also noted that,
without actual color TV broadcast-
ing, mass production of colorcast-
ing receivers and related equip-
ment (adapters, converters, etc.)
and scarcity of materials, "the re-
lief would be academic."
Mr. Fowler, in response to a
newsman's query, said the order
is bound to "give some relief." Mr.
Fleischmann added that there
would be relief "with the passing
of time if nothing else." Mr.
Fowler indicated that he has not
reached a decision whether to press
the order into effect.
"We are trying to determine how
we can relax the ban without en-
dangering the military electronics
program," Mr. Fowler told news-
men, referring to a desire to avert
a situation where engineers would
be pulled off military contracts.
NPA has been mulling the color
TV issue the past three months
since the second government-in-
dustry conference called by NPA
to clarify the intent of M 90 [B«T,
Feb. 11, et seq.]. It has been frankly
acknowledged that NPA had
studied the possibility of exempt-
ing color TV theatre applications
at the insistence of the Theatre
Owners of America, the Motion Pic-
ture Assn. of America and National
Exhibitors Theatre Television Com-
mittee.
The issue is of paramount in-
terest to 20th-century Fox Film
Corp. which, deferring to MPAA
and TOA on the legal front, pro-
poses to press its Eidophor projec-
tion theatre TV system into action.
Exemption for manufacture of
closed circuit equipment used by
department stores on an experi-
mental basis also has been under
study.
Mr. Fowler has indicated in the
past that, whatever action the gov-
ernment takes, no additional ma-
terials will be made available to
manufacturers for color produc-
tion, and that the technical short-
age remains acute.
Another question that has been
raised by industry — particularly by
Paramount Pictures Corp. on be-
half of Chromatic Television Labs.,
which proposes to make the Law-
rence tri-color TV tube — is whether
materials may be used to produce
a receiver capable of receiving
both color and monochrome TV.
NPA promised to clarify that, too.
In the cases of both Eidophor and
Lawrence, officials have pointed out
that no great quantities of ma-
terials would be needed to launch
production of necessary equipment.
It is this factor which touches in-
timately on charges that the gov-
ernment has, in effect, banned the
end product rather than permitting
manufacturers to use available
allocations as they choose. The ma-
terials picture isn't likely to change
substantially during 1952.
Unrest on the labor-management
front has virtually dissipated any
hope of the government decon-
trolling vital materials by year's
end. These problems apparently
will complicate Mr. Fowler's task
as he takes over the reins of DP A
June 1 — subject to Senate approval.
Mr. Fowler was nominated by
President Truman last Wednesday
to head up DPA and will retain his
post as National Production Auth-
ority administrator. He succeeds
Mr. Fleischmann, who resigns to
return to private law practice in
Buffalo, and will report to acting
Defense Chief John Steelman.
This action highlighted a week
of government developments on
( Continued on page 81)
KOTV(TV) SALE
Wrather Buying 85%
CONTROLLING interest in KOTV
(TV) Tulsa has been sold by George
E. Cameron Jr. and John B. Hill to
Texas oilman J. D. Wrather Jr.
Sum for the 85% interest owned
by Messrs. Cameron and Hill was
announced as in excess of $2 mil-
lion. Helen Alvarez, general man-
ager of the station, retains her 15%
interest in the licensee corporation
and is expected to continue in her
present position.
Sale of KOTV brings to two the
number of TV stations purchased in
the month since the April 14 FCC
Sixth Order and Report ending the
TV freeze. A fortnight ago, an-
nouncement was made of the sale
of KPHO-AM-TV Phoenix to Mere-
dith Publishing Co. for $1.5 mil-
lion [B«T, May 5].
Although in preparation before
the freeze-lifting, application for
FCC approval of the transfer of
KOB-AM-TV Albuquerque to Time
Inc. and former FCC Chairman
Wayne Coy for $600,000 [B»T,
April 28] was filed after the Sixth
Report and Order was issued.
All three sales were of TV out-
lets in one-station markets and all
are in the Southwest.
Although Mr. Wrather makes his
business headquarters in Dallas,
he makes his home in West Los
Angeles, Calif. In his late thirties,
he is married to movie actress Bo-
nita Granville. He has produced
some independent motion pictures.
Associated with Mr. Wrather in
the purchase of KOTV is his moth-
er, Mrs. Mazie Wrather. It is be-
lieved that Mr. Wrather has his eye
on TV in other cities, either through
purchase or grant.
Application for FCC approval is
expected to be filed in the next
week or two.
Separate TV Company
It is understood that the inter-
ests of Mr. Wrather and his mother
will be incorporated in a separate
television company which will be
the parent company of the licensee
of KOTV, Cameron Television Inc.
KOTV began operation Nov. 30,
1949. It operates on Channel 6,
with 16.6 kw visual power, from a
450-ft. antenna atop the National
BROADCASTING • Telecasting
Bank of Tulsa Bldg. Antenna is
490 ft. above average terrain. It is
affiliated with ABC, CBS and NBC
on a non-interconnected basis. Tulsa
is due to be interconnected July 1
when the AT&T throws a micro-
wave relay link into the city from
Oklahoma City. Station charges
$500 for one-time Class A hour
period.
Cost of constructing the Tulsa
TV station was $265,988.34, accord-
ing to the figures submitted in its
license application. Major portion
of this cost was for studio equip-
ment, $102,958.85, with the trans-
mitter costing $89,506.72 and the
antenna system, $29,802.77. As of
June 30, 1951, KOTV was reported
to have a net worth of $463,368.12.
Its net profit at that date for the
fiscal year was reported as $82,-
604.35.
Mr. Cameron, also an oilman, is
70% stockholder of KOTV and is
president of the licensee. Mr. Hill
owns 15% of the station and is
secretary-treasurer as well as com-
mercial manager.
May 12, 1952 • Page 71
FROM MADISON AVE. TO HOLLYWOOD % VINE:
THERE'S NO BUSINESS
LIKE TV TALENT BUSINESS
TELEVISION'S insatiable thirst for material and new
faces has the talent scouts probing into every nook
and cranny for both tried and neophyte performers. And
in TV's post-freeze era that demand will reach even more
fantastic proportions. Herewith BROADCASTING *
TELECASTING gives a rundown of the current situation
in leading TV talent centers.
By DAVE GLICKMAN
THERE'S no business like TV
business as far as talent agencies
are concerned. It's big business
with them today.
Television requirements, both for
live and film productions, have
created the greatest demand for a
constant supply of talent that the
entertainment business has ever
known.
Demand is for almost any kind
of talent that will hold viewers'
attention. All concerned feel this
demand is hardly in its infant
stage of growth. With the FCC
freeze lifted and more stations
eventually to be on the air, needs
will multiply. As a result, talent
agencies are scouting the country-
side, looking for new personalities
that can be developed in stature
and thus be available for TV.
Many talent agencies in Holly-
wood and New York are doing more
business with video today than with
motion picture studios.
Although top salaries and story
prices in television aren't to be
compared with those offered by the
movie industry, demand for artists
of various kinds and material fre-
quently gives an agent greater
profit for a week's activity than
he gets from motion picture place-
ment. The recall of artists is more
frequent too.
Off-setting present comparative-
ly low salaries for the general run
of "name" talent are residual
rights agencies are creating for
clients and themselves through
ownership of filmed packages
which may have substantial re-
release value for many years.
Most of the TV deals with resi-
dual rights are along the same pat-
tern, with motion picture stars ask-
ing $2,500 and up for making a
half hour film, plus 15% to 25%
of net on re-sale, over a ten year
period or more. Some are asking
a 50% interest in the package.
A cost factor partially over-
looked in the TV boom is directing
and production talent now also
seeking residual rights. Musicians
also come under the residual rights
clause through demanded AFM 5%
royalty formula on TV filmed
shows.
Besides spotting "name" and
Page 72 • May 12, 1952
lesser known artists and acts on
local and network video shows as
guests, several agencies package
weekly live programs for adver-
tisers or for sponsor consideration.
Through talent on their rosters,
some of these agencies also own
a healthy percentage share in other
packages.
Shows Seeking Talent
Devouring talent are such net-
work TV programs as NBC-TV
Milton Berle Show, Philco TV
Playhouse, Comedy Hour, Robert
Montgomery Presents, All-Star Re-
vue, Ford Festival, Kate Smith
Hour and Armstrong Circle Thea-
tre; ABC-TV Celanese Theatre,
Personal Appearance Theatre, and
Pulitzer Prize Playhouse; CBS-TV
Studio One, Ken Murray Show and
Toast of the Town, and DuMont-
TV Calvacade of Stars.
Not to be forgotten are numerous
detective-mystery programs both
live and filmed, that need new faces
and voices to support starring
characters.
Leading the agencies most active
in TV are William Morris Agency,
Music Corp. of America, Famous
Artists Corp. and General Artists
Corp. Others are the James L.
Saphier Agency, Nat C. Goldstone,
Don Sharpe, Sam Jaffe, George
Rosenberg, Frank Cooper, Wynn
Rocamora, Mel Shauer, Paul Small
and many of similar stature on
Hollywood's talent row who are
busy in the new medium.
William Morris Agency, for
example, represents Eddie Cantor,
Jimmy Durante, Danny Thomas,
Ed Wynn, June and Stu Erwin
and Groucho Marx, to name but a
few in TV.
Mickey Rooney's signing with
NBC-TV to star in a comedy situa-
tion series was handled through
William Morris Agency. The deal
is similar to that recently closed
with Joan Davis, comedienne.
Peter Coe, featured in Comman-
der Films' Hellgate, to be released
through Lippert Pictures, turns
writer-director for Port of Embar-
kation, TV film series being pack-
aged by William Morris Agency.
Ross Western Series
The 39 half -hour TV-filmed Tom
Keene, western series to be made
by Sidney R. Ross Productions, is
another William Morris package.
Tom Keene starred in early west-
ern movies.
Agency also is handling The
Ruggles, packaged by Bob and June
Raisback. In addition it represents
Hal Roach Jr. in Showcase Pro-
ductions sale of TV filmed Racket
Squad series sponsored by Philip
Morris on CBS-TV.
As agent for June and Stu Er-
win, William Morris Agency also
is involved in ABC-TV Trouble
With Father, sponsored by General
Mills, which Roland Reed Produc-
tions is filming.
Wally Jordan and George Grus-
kin are in charge of New York
radio-television activities of Wil-
liam Morris Agency. Frank Sam-
uels, formerly ABC Western divi-
( Continued on page 87)
ETHEL BARRYMORE and G. Ralph
Branton (I), president Interstate Tele-
vision Corporation, sign long-term
contract under which the stage and
screen star will appear as actress and
commentator and serve as an advisor
on The Ethel Barrymore Theatre,
series of half-hour filmed TV shows
now in production. Lee Savin (center),
former New York TV producer now
Jm associated with ITC, handles
Y productions of the series.
* * *
AIR HAZARD BILL
Johnson Bill Could Curb Tall Towers
IT APPEARED last week that
Congress was suddenly being in-
jected into the radio-aviation de-
liberation of the possible threat of
tall TV towers to air navigation
[B«T, April 28].
The new development cropped up
last Wednesday with introduction
by Senate Interstate and Foreign
Commerce Committee Chairman
Ed C. Johnson (D-Col.) of a bill
v(S 3129) that is entitled:
"To authorize the Secretary of
Commerce to remove obstructions
or hazards to air navigation, to
prevent future obstructions or
hazards to air navigation, and for
other purposes."
The bill's debut in the Senate
came as the broadcasting-aviation
working committee last week
labored over the problem of tower
hazards to air navigation.
The bill is as wide and deep in
its scope as TV towers are high.
It encompasses "any object con-
structed or installed, including, but
not limited to, buildings, towers,
smokestacks, and overhead trans-
mission lines."
Object of the legislation is air-
craft safety. Air crashes of the
past month at locations near air-
ports apparently have brought
need for legislation to correct haz-
ards to a head, it was pointed out.
But it also would empower the
Commerce Secretary to set up
standards for any structure (in-
cluding radio and TV towers) more
than 500 ft. above ground.
As the bill states:
All federal agencies constructing or
altering, or authorizing the construc-
tion or alteration of, any structure,
or furnishing financial assistance in
connection therewith, shall adhere to
the standards established and regula-
tions issued by the Secretary, or re-
quire adherence thereto.
Legal observers were asking
whether this legislation if made
law would make FCC a subsidiary
under the Dept. of Commerce in its
authorization of tower heights and
sites.
Pertinent Parts Listed
Sen. Johnson's measure would '
add a new title XIII to the Civil
Aeronautics Act of 1938.
Pertinent parts of the bill, fol-
low:
. . . all . . . airspace which is 500
ft. or more above the surface of the
subjacent land and which is unoccu-
pied on the effective date of this title
or which hereafter becomes unoccu-
pied and remains unoccupied for a
period of seven years, is declared to
be an easement for the purpose of
aerial navigation and its occupancy
shall be subject to regulation and con-
trol for the furtherance of that pur-
pose.
. . . the Secretary [of Commerce]
shall promulgate regulations limiting
the height, type of construction, and
nature of occupancy to which future
structures or objects of natural
growth may be extended or built into
the airspace.
The measure would permit a
"request for relief" to be filed with
the Secretary by any person hold-
ing that a regulation interferes
with property right (must be pre-
sented within one year after date
of publication of regulation). After
the Secretary determines whether
any taking has occurred, after no-
tice and opportunity for hearing, he
may do one of two things: "(1) fix
the amount found due as compensa-
tion for such taking, or (2) grant
such relief by exception to the
regulations, or otherwise, as he
may deem necessary."
The Secretary would be em-
powered to issue permits after ap-
plication by "any person who de-
sires to construct or alter any
structure or to allow any object
of natural growth to grow into air-
space above 500 ft., contrary to
any rule, regulation, or order
issued. . . ."
If a structure (including towers)
is determined to be an obstruc-
tion or hazard to air navigation,
the Secretary may "remove, re-
locate or alter" this structure. In
addition, he could prevent its "con-
struction, alteration or growth" or
"permit the identification by ap-
propriate means of existing struc-
tures. . . ."
Full authority for removal or
alteration "of any structure or
object of natural growth extend-
ing into the airspace . . . above
500 ft. without permit therefor
duly issued by the Secretary"
would be permitted him.
The new standards would apply
to those areas which "(1) underlie
the paths of flight through the
navigable airspace where sub-
stantial air traffic exists or is
reasonably anticipated, or (2) are
in the vicinity of (a) landing areas
owned, leased, or substantially used
by the Federal Government, (b)
landing areas used or authorized
for use by air carriers, or (c) land-
ing areas which in the opinion of
television applications
Digest of Those Filed With the FCC May 2 through May 8
ft Indicates pre-thaw application re-filed.)
Boxscore VHF UHF Tota
Applications filed since April 14 13 9 23
* One applicant did not specify channel number.
Listed by States
SAN BERNARDINO, Calif. — KITO
Inc., UHF Ch. 18 (494-500 mc), ERP
81 kw visual; antenna height above
average terrain 3,688 ft., above ground
110 ft. Estimated construction cost
$179,821, first year operating cost
$180,000, revenue $200,000. Studio lo-
cation 569 — 4th St., San Bernardino.
Transmitter location in San Bernar-
dino Mountain Range, 34° 14' 10" N.
Lat., and 117° 14' 42" W. Long. Studio
equipment DuMont, transmitter Du-
Mont, antenna GE. Legal counsel H.
G. Wall. Consulting engineer Owen J.
Ford. Applicant is licensee of KITO
San Bernardino. Principals include:
President J. J. Flanigan (49%), gen-
eral manager of KITO; Vice President
and Treasurer H. G. Wall (23%), now
retired, but officer and 38% stock-
holder from 1942 to 1948 in WDSU
New Orleans, La., and officer and 75%
stockholder from 1938 to 1944 in WIBC
Indianapolis, Ind., and Secretary Mar-
garet B. Wall (28%).
t YOUNGSTOWN, OHIO — WKBN
Bcstg. Corp., UHF Ch. 27 (548-554
mc), ERP 203 kw visual; antenna
height above average terrain 509 ft.,
above ground 491 ft. Estimated con-
struction cost $353,000, first year op-
erating cost $250,000, revenue $225,-
000. Transmitter location (coordi-
nates) 41° 03' 30" N. Lat., 90° 38' 42"
W. Long. Studio equipment RCA,
transmitter RCA, antenna RCA. Legal
counsel Loucks, Zias, Young & Jan-
sky, Washington. Consulting engineer
Millard M. Garrison, Washington. Ap-
plicant is licensee of WKBN Youngs-
town. President is Warren P. Wil-
liamson Jr., general manager of
WKBN.
KERRVILLE, Tex.— Kerrville Bcstg.
Co. Frequency, ERP, site, etc., to be
determined. Application filed by Wil-
liam R. Meredith.
Existing Station
Change in Channel
WXEL (TV) PARMA (Cleveland),
Ohio — Empire Coil Co., Ch. 8 (180-
186 mc), ERP 316 kw visual; antenna
height above average terrain 1,000 ft.,
above ground 775 ft. Estimated con-
struction cost $237,000. Main studio
location to be moved from Parma,
Ohio, to 1630 Euclid Ave., Cleveland.
Transmitter location remains 4501
Pleasant Valley Road, Parma, 41°
21' 47" N. Lat., 81° 43' 03" W. Long.
Studio equipment RCA, transmitter
RCA, antenna RCA. Legal counsel
Morton A. Wilner, Washington. Con-
sulting engineer Benjamin Adler, New
Rochelle, N. Y. Principals include:
President Herbert Mayer and Vice
President and General Manager
Franklin Snyder.
Applications
MONROE, La. —
(KNOE).
DULUTH, Minn.—
Co. (KDAL).
ALBUQUERQUE,
Greer.
SANTA FE, N. M.
FREMONT, Ohio
Corp. (WFRO).
WILKES-BARRE,
Valley Bcstg. Co. (
KERRVILLE, Tex.
Co. (KEVT).
SAN JUAN, P. R.-
nones (WAPA).
Returned
■ James A. Noe
-Red River Bcstg.
N. M.— Greer &
— Greer & Greer.
— Wolfe Bcstg.
Pa. — Wyoming
WILK).
— Kerrville Bcstg.
-Jose Ramon Qui-
the Secretary are essential for use
by aircraft engaged in air com-
merce."
The Secretary would exercise his
powers "after consultation with the
Secretary of Defense and the Civil
Aeronautics Board."
It was understood that the avia-
tion industry has tried sponsorship
of similar bills over a number of
years but heretofore has been un-
successful in its attempts.
The bill was referred to Sen.
Johnson's Committee on Interstate
and Foreign Commerce.
A previous attempt by the Air
Transport Assn. for legislation to
specify that FCC have the power
to deny applications which propose
to construct TV towers believed to
be hazards to air traffic did not
succeed in the House Interstate and
Foreign Commerce Committee. The
committee then was engaged in con-
sideration of the McFarland bill.
ATA recommended its amendment
be included in that bill [B*T,
April 7].
Meanwhile, radio-TV represent-
atives at the broadcasting-aviation
committee meeting last week in
Washington hinted that they might
prefer not to have any specific na-
tional criteria for the use of air-
space subcommittees. Meeting was
the first of the "ad hoc" group, ap-
pointed after the general meeting
last month. Another meeting was
scheduled for May 16.
National Rules Opposed
Reasons for opposing the estab-
lishment of national rules were
said to be two: (1) Cooperation be-
tween aviation interests and broad-
casters has been effective in resolv-
ing hundreds of cases, although in
some instances there have been fail-
ures.
(2) Each situation is unique, and
national instructions would be un-
fair to individual cases — an appli-
cation for Dubuque should not be
considered in the same way as one
for Chicago.
There was also the feeling that
agreement on criteria might give
the airspace subcommittee's recom-
mendations a legal status before
the FCC. This would be contrary
to the Communications Act, some
feel.
On the other hand, if no nation-
wide standards are established,
some fear that there might be sev-
eral, perhaps conflicting, tests — by
CAA, Air Force, Navy and each of
the 48 states.
Last week's meeting discussed the
alleged problem and ended with the
decision to postpone any action un-
til radio-TV and aviation repre-
sentatives could circularize their
respective membership and get
their views on the suggested crite-
ria [B»T, May 5].
In the course of the meeting, the
Air Line Pilots Assn. represent-
atives disowned the press release
put out two weeks ago in Chicago
(Continued on page 78)
BROADCASTING • Telecasting
May 12, 1952 • Page 73
GRID TELECASTS Continue 'Harmfuj Effect' on Gate, NCAA Told
THOUGH colleges whose football
games last year had no football TV
competition fared worse in attend-
ance than those which did have TV
competition, telecasting football
games "continues to exercise a
harmful effect on college football
attendance."
These seemingly contradictory
findings are among highlights of the
National Opinion Research Center's
third report on "The Effects of
Television on College Football At-
tendance," prepared for the Na-
tional Collegiate Athletic Assn. and
released by NCAA Friday.
"Colleges with TV in 1951 re-
ported only a moderate loss of 4%
from their 1950 levels, compared
to a more serious 10% decline for
colleges with no TV competition,"
the report asserts. It uses graphs
to show, however, that the "TV
differential" — defined as "the dif-
ference between the relative at-
tendance trends of colleges exposed
to television competition and those
not exposed" — was "significantly"
less last year than in 1950, when
football TV was unrestricted. This
narrowing of the "TV differential"
it ascribes to the effects of NCAA's
controlled-TV plan.
Slowing of Decline
"While television continues to
affect football attendance unfavor-
ably," the study asserts, "the
NCAA's 1951 experimental pro-
gram of limited TV did succeed in
slowing the rate of decline among
those colleges faced with TV com-
petition."
In large measure the report takes
the long-haul look in its compari-
sons, stacking 1951 figures against
those for pre-television 1947-48.
The report concludes that "It is
obviously too early to expect basic
attendance behavior to have fully
adjusted to television competition"
and that "The situation is still a
fluid one, and any 'final' determina-
tion of TV effects must await fur-
ther years of experience and re-
search." NCAA meanwhile planned
to announce its controlled TV plan
for 1952 in a few weeks.
Other highlights of the 30-page
report, covering results of surveys
and studies which were made be-
fore, during and after the 1951
season:
0 Overall attendance in 1951
was down 6% from 1950 ("due
largely to such factors as the pinch
of inflation and the decline in stu-
dent enrollment").
# Compared to 1947-48, "large,
medium, and small colleges all re-
ported very much lower attendance
figures when they were exposed to
television competition than when
TV was absent. The 'TV differen-
tial' was similarly found both for
attractive games, between tradi-
tional rivals or involving teams of
high performance, and for less at-
tractive games, when the teams
were colorless or ill-matched."
# The high school football gate
Page 74 • May 12, 1952
has reflected a TV effect similar to
that among colleges, except that
NCA A's controlled TV plan did not
appear to help the high schools.
0 "The personal characteristics
of television owners closely resem-
ble those of football fans . . . and
TV ownership and interest in foot-
ball are themselves highly corre-
lated. Football fans are much more
likely to own a TV set than are peo-
ple who lack an interest in the
game."
@ TV "exerted its greatest de-
pressing effect among those fans
with only a small or moderate in-
terest" in football, according to
analyses of special Boston and
Pittsburgh studies.
# Studies of the effect of length
of TV ownership upon attendance
behavior showed no differences con-
sistent or large enough to have
"statistical significance."
9 College football fans "are al-
most always interested in other
sports as well," and watching or
attending other sports can "fairly
easily" be substituted when no col-
lege football is on TV on a par-
ticular Saturday.
6 "The overwhelming majority
of fans concentrate their attend-
ance on the games of only one
college. Thus, if the favorite team
has a poor season, television rather
than actual attendance at another
stadium becomes an easy substi-
tute; while if a blackout is unex-
pectedly encountered, the fan is
more likely to substitute some
other activity than to patronize the
APPEAL to broadcasters and the
public not to be disappointed if the
FCC's freeze-end order is held up
by court actions was made last
week by Washington radio attorney
Arthur Scharfeld, president of the
Federal Communications Bar Assn.,
in a speech before the Georgia Ra-
dio Institute at Athens, Ga. (see
Institute story, page 24) .
After reciting some of the possi-
ble actions that might be taken
against the Sixth Report and Order
[B»T, April 14], Mr. Scharfeld
warned that the effective date
might be suspended.
"If this should happen, I hope
that the broadcasters and the
country as a whole will realize that
the entire future of television in
our country is being shaped in these
proceedings and they will not feel
that further delay — in aid of ef-
fort to effect the best possible televi-
sion system — is unwarranted," he
said.
"After all, it has taken the Com-
mission approximately four years
to find what it considers to be the
best solution to the television
problem. If another few months
should prove to be necessary to im-
disappointing team of his choice or
to visit an unfamiliar stadium."
# Two-thirds of the football
fans in TV areas were "completely
unaware" of NCAA's Limited-TV
plan last fall, "despite the adverse
newspaper publicity in a few
areas," and "even among the one-
third who expressed some famil-
iarity with the plan, the majority
lacked accurate information."
@ In TV areas small college
football attendance was "markedly
higher" when no games were avail-
able on TV, but such differences
did not generally occur among
larger colleges (attributed to diffi-
culty in achieving 100% blackouts,
since many fans could still tune in
games from adjacent cities, and to
general awareness of blackouts
until too late to attend games per-
sonally).
Summary of TV Impact
The report summarized the his-
tory of television's impact on col-
lege football attendance as going
from "imperceptible" in 1948, when
there were less than a million TV
sets, to "perceptible but small" in
1949; "substantial" in TV areas in
1950 despite attendance gains else-
where to "falling attendance every-
where" in 1951, but with a "a rela-
tively smaller loss in TV areas with
the end of unrestricted telecasting
of college games."
The study showed that "colleges
competing with televised football
in 1951 reported a loss of 1.5 million
ticket sales compared to their 'ex-
prove the future of television, we
should be neglecting our duty to
the country and to posterity to
strive for immediate advantage at
the expense of achieving the finest
possible use of this new and great
medium of communication," he con-
cluded.
Generally following the lines of
the attack on the Commission's re-
port laid down by FCC Comr.
Robert F. Jones in his dissent and
speech two weeks ago before the
Ohio Assn. of Broadcasters in Co-
lumbus [B*T, May 5], Mr. Schar-
feld cited the following "weak-
nesses" in the Commission's action:
(1) Only through rule-making may
anyone get a channel into a commu-
nity not now assigned that channel.
This means that a prospective TV
applicant may expend money, time
and energy in convincing the Com-
mission that a certain channel should
be reassigned, but there is no cer-
tainty that the applicant who got the
channel reassigned will be the one
who gets the grant.
(2) Technical standards were not
established before the assignments
were made. Thus, "participants . . .
were not informed of the rules of
the game until after the game was
pected' attendance based on the
pre-television levels of 1947-48,"
while "colleges with no TV com-
petition boosted 1951 paid attend-
ance by 318,000 over their 'ex-
pected' 1947-48 average." Putting
the 15% loss in TV areas with the
6% gain in non-TV areas, com-
pared to 1947-48, the report found
a "TV differential" of 21%.
Overall paid admissions to col-
lege football games totaled 13,930,-
000, it was reported, for a decline
of about 6% from the previous
year's figure.
The following table was pre-
sented to show that "in heavily
saturated television areas, attend-
ance trends are markedly lower":
Per Cent of Expected Attendance*
Large Medium
Colleges Colleges
Areas where fewer
than 40% of families
own TV 113.7% 132.2%
Areas where 40% or
more of families
own TV 85.0% 75.5%
* "Expected" attendance is actual aver-
age paid attendance reported by each
college for the two pre-television years
1947-48.
Regarding findings that small
colleges suffered less from televi-
sion in 1951 than large ones did,
the report cited "the greater im-
portance of student ticket sales
among the small colleges" and sug-
gested : "One would expect that the
small college game attracts fewer
'marginal attenders' who are likely
to succumb to TV competition than
the larger schools do."
As between TV owners and non-
(Continued on page 80)
over." Unfairness of this was illus-
trated in the case of one prospective
telecaster who had a VHF assigned
to his community in the proposed
1951 Third Report which nobody op-
posed, awoke April 14 to find it gone.
Because the Commission decided that
co-channel separations in his area
must be 220 miles, rather than the
180 miles it had proposed, the FCC
found it necessary to assign his city's
channel to a nearby community which
had had its two VHF channels deleted
because of the wider separations.
Other "rules of the game" changed
without notice were maximum powers
and antenna heights.
(3) Competitive advantage for VHF
stations over UHF illustrates the un-
fairness of the Report. VHF channels
are permitted extra-wide coverage,
while UHF channels by their nature
are constricted in service areas. In-
termixture of VHF and UHF is an-
other "unfair" decision. Cities having
VHF service are in most cases close
to set ownership saturation, and thus
makes it doubly difficult for a UHF
station to start as a competitive equal
with the existing station or stations.
"There appears to be a basic flaw
in the Commission's standards per-
mitting the use of maximum power
(Continued on page 86)
BROADCASTING • Telecasting
THA W TO BE 1HWARTED? a taa
LOS ANGELES TV A HEADLINER!
SHELF POSITION
with BETTY HOYT and guests
AN OUTSTANDING
FOOD
MERCHANDISING
PROGRAM
FOR SELLING
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SOUTHERN
CALIFORNIA
FOOD MARKET
Here's the kind of TV show food advertisers dream about
— and the wise ones take advantage of! Results prove it's
the kind of show Southern California homemakers like, too.
Betty Hoyt gives up-to-the-minute market news . . . the best
buys of the day . . . menu ideas, etc. Each day the "best
buys" come from a different grocery company. A rotating
plan gives all markets a chance: supers, small chains, inde-
pendents. What's more, Betty Hoyt and her staff work right
with these stores . . . arrange for shelf and stack displays
and get other point-of-sale merchandising aids. Tie-in
grocers' ads feature TV specials. Spots are available on
"Foods for Thought" at the moment! Time: 3:00 to 3:30,
Monday thru Friday. For full details, contact KNBH,
Hollywood, or your nearest NBC Spot Sales Office.
NBC HOLLYWOOD
TO SELL THE BUYING MILLIONS IN
AMERICA'S 2ND LARGEST TV MARKET
BROADCASTING • Telecasting
May 12, 1952 • Page 75
YESTERDAY
and
TODAY
in
Central Indiana
WFBM-TV
"3>iMt ul QndiancL "
Yesterday ....
On May 30, 1949 there
were 2500 Sets in WFBM-
TV's coverage area.
Today ....
there are
232,000
Sets in use
in WFBM-TV's
coverage area
In planning your TV cov-
erage remember to TAKE
A CLOSE LOOK at the
Central Indiana Market —
COMPLETELY COV-
ERED by WFBM-TV.
Represented nationally by
The Katz Agency Inc.
WFBM-TV
Channel ^^^^-=>
telestatus \
NATIONAL ratings for top ten
television programs for a two week
period ending April 12 have been
released by A. C. Nielsen Co. as
follows:
NUMBER OF TV HOMES REACHED
Homes
Rank Program (000)
1 I Love lucy (CBS) 11,055
2 Arthur Godfrey & Friends (CBS)
(Liggett & Myers Tobacco) 8,354
3 Arthur Godfrey & Friends (CBS)
(Pillsbury Mills Inc.) 8,138
4 Red Skelton (NBC) 7,956
5 Texaco Star Theatre (NBC) 7,440
6 Your Show of Shows (R. J. Reynolds)
(NBC) 7,136
7 You Bet Your Life (NBC) 7,083
8 Your Show of Shows
(Participating) (NBC) 6,915
9 Colgate Comedy Hour (NBC) 6,870
10 Fireside Theatre (NBC) 6,578
PER CENT OF TV HOMES REACHED
IN PROGRAM STATION AREAS*
Homes
Rank Program %
1 I Love Lucy (CBS) 68.2
2 Arthur Godfrey's Scouts (CBS) 60.0
3 Arthur Godfrey & Friends
(Pillsbury Mills Inc.) (CBS) 56.2
4 Arthur Godfrey & Friends
(Liggett & Myers Tobacco) (CBS) 55.0
5 Red Skelton (NBC) 49.9
6 Texaco Star Theatre (NBC) 46.1
7 Your Show of Shows
(Participating) (NBC) 45.7
8 Your Show of Shows
(Reynolds, R. J., Tobacco) (NBC) 45.4
9 You Bet Your Life (NBC) 44.1
10 Colgate Comedy Hour (NBC) 43.2
*The Nielsen "per cent of homes reached"
gives a relative measurement of the audi-
ence obtained by each program in the
particular station areas where it was tele-
cast— all TV homes in those station areas
able to view the telecast being taken as 100%.
Copyright 1952 by A. C. Nielsen Co.
All Night TV
Pays Off For WDTV
ALL-NIGHT television, according
to Harold C. Lund, general man-
ager of DuMont's WDTV (TV)
Pittsburgh, can be a profitable
operation. And he has the profit-
able operation to prove it.
WDTV, currently the only tele-
vision station operating around
the clock, found swing-shift pro-
gramming a paying proposition
from the start, eight weeks ago.
Right now, advertisers are wait-
ing to get on.
Mr. Lund conceived of all-night
programming in response to letters
from swing-shift workers in Pitts-
burgh's industries who complained
that they reached home in time to
see only a little TV each night —
or maybe none at all. A check of
steel mills and other plants in-
dicated there would be a potential
audience of about 200,000 swing-
shift employes.
So advertisers were lined up and
WDTV, which had signed off at 1
a.m. on the average, started pro-
gramming on through the night,
Monday through Friday.
The first feature is sponsored on
a rotating basis. After that, the
advertising consists of spot an-
nouncements. Rates are "a little
lower" than the station's class C
charges, Mr. Lund reports. WDTV
relies on film for its swing-shift
'/ Love Lucy' Tops
In Two Nielsen Polls
(Report 215)
programming, and employs about
10 persons through the night. Fre-
quently, films which have been
shown previously on the station
during the daytime are repeated
in the early morning hours. But,
Mr. Lund points out, this is an en-
tirely different audience anyway.
A serial is carried regularly at '
3:30 a.m. and has won a consider-
able following.
A short time ago, Guidepost Re-
search, Pittsburgh, took some rat-
ings on the post-midnight show-
ings. At midnight, Mr. Lund said,
the rating was 29.4. From there it
graduated down to about 5 at 3
a.m. From 4 to about 6 o'clock it
hovered around 2. Then it started
to pick up, and jumped substantial-
ly with the advent of "morning"
and the start of NBC-TV's two-
hour Today program at 7 a.m.
Hoffman Sees Annual Set
Replacement at 8 Million
SIZE of the TV receiver replace-
ment market was put at a poten-
tial of 8 million sets a year when
86% saturation of all the families
in the U. S. occurs, according to
Hoffman Radio Corp. President,
H. L. Hoffman last week at the
San Francisco convention of the
National Federation of Financial
Analysts Societies.
Mr. Hoffman said the 86% mark
(Continued on page 79)
Weekly Television Summary—
May 12, 1952 — Telecasting Survey
City
Albuquerque
Ames
Baltimore
Binghamton
Birmingham
Bloomington
Boston
Buffalo
Charlotte
Chicago
Cincinnati
Cleveland
Columbus
Dallas-
Ft. Worth
Davenport
Quad Cities
Dayton
Detroit
Erie
Ft. Worth-
Dallas
Grand Rapids
Greensboro
Houston
Huntington-
Charleston
Indianapolis
Jacksonville
Johnstown
Kalamazoo
Kansas City
Lancaster
Lansing
Los Angeles
Outlets On Air
KOB-TV
WOI-TV
WAGA-TV, WSB-TV WITV
WAAM, WBAL-TV, WMAR-TV
WNBF-TV
WAFM-TV, WBRC-TV
WTTV
WBZ-TV, WNAC-TV
WBEN-TV
WBTV
WBKB, WENR-TV, WGN-TV, WNBQ
WCPO-TV, WKRC-TV, WLWT
WEWS, WNBK, WXEl
WBNS-TV, WLWC, WTVN
KRLD-TV, WFAA-TV, WBAP-TV
WOC-TV
Include Davenport, Moline, Rock Ise.,
WHIO-TV, WLWD
WJBK-TV, WWJ-TV, WXYZ-TV
WICU
WBAP-TV, KRLD-TV, WFAA-TV
WOOD-TV
WFMY-TV
KPRC-TV
WSAZ-TV
WFBM-TV
WMBR-TV
WJAC-TV
WKZO-TV
WDAF-TV
WGAl-TV
WJIM-TV
KECA-TV, KHJ-TV, KLAC-TV, KNBH
KNXT, KTLA, KTTV
14,400
90,456
185,000
380,263
62,400
90,000
142,000
886,349
264,618
146,213
1,133,992
348,000
605,329
227,000
235,000
750,000
162,384
1 66,000
217,081
113,034
132,500
84,750
232,000
56,000
144,116
200,040
201,846
146,631
90,000
,232,000
City Outlets On Air
Louisville WAVE-TV, WHAS-TV
Matamoros (Mexico)-
Brownsville, Tex. XELD-TV
Memphis WMCT
Miami WTVJ
Milwaukee WTMJ-TV
Minn.-S». Paul KSTP-TV, WTCN-TV
Nashville WSM-TV
New Haven WNHC-TV
New Orleans WDSU-TV
New York- WABD, WCBS-TV, WJZ-TV, WNBT
Newark WOR-TV, WPIX, WATV
Norfolk WTAR-TV
Philadelphia WCAU-TV, WFIL-TV, WPTZ
Phoenix KPHO-TV
Pittsburgh WDTV
Providence WJAR-TV
Richmond WTVR
Rochester WHAM-TV
Rock Island WHBF-TV
Quad Cities Include Davenport, Moline, Rock Ise.,
Salt Lake City KDYL-TV, KSL-TV
KEYL, WOAI-TV
KFMB-TV
KGO-TV, KPIX, KRON-TV
San Antonio
San Diego
San Francisco
Schenectady-
Albany-Troy
Seattle
St. Louis
Syracuse
Toledo
Tulsa
Utica-Rome
Washington
Wilmington
109*
WRGB
KING-TV
KSD-TV
WHEN, WSYR-TV
WSPD-TV
KOTV
WKTV
WMAL-TV, WNBW, WTOP-TV, WTTG
WDEL-TV
Sets in Area
150,148
20,300
130,255
116,000
328,084
321,400
68,418
262,000
89,108
3,059,400
115,100
127,041
127,913
1,031,966
55,100
393,000
212,000
124,342
144,000
98,445
361,000
206,600
139,800
390,500
174,718
158,000
111,970
70,000
354,129
101,754
Estimated Sets in use 16,967,590
Total Markets on Air 64* Stations
* Includes XELD-TV Matamoros, Mexico
Editor's Note: Totals for each market represent estimated sets with n television area. Where coverage areas overlap set counts may be
partially duplicated. Sources of set estimates are based on data from dealers, distributors, TV circulation committees, electric companies
and manufacturers. Since many are compiled monthly, some may remain unchanged in successive summaries. Total sets in all areas are
necessarily approximate.
Page 76 • May 12, 1952
BROADCASTING • Telecasting
The essence of top news reporting is being in the right place at the
right time. And by being ever on-the-spot, the Sunpapers Television
News is there for every big local news story.
FROM OUR NEWSREEL:
ABOVE . . . The collapse of the 5th Regiment Armory stands at the recent
Sonia Henie Ice Show disaster.
TOP LEFT . . . Firemen battle the tremendous Hawkins Point fire in January, 1951.
CENTER LEFT . . . It's away and rolling at the annual Sunpapers Soap Box Derby.
BOTTOM LEFT . . . The Washington Lumber Yard burns furiously in April of
this year.
In Maryland, most people watch
W 'MAR-TV
SUNPAPERS TELEVISION
CHANNEL 2 ★ BALTIMORE, MD.
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CHICAGO • ATLANTA • DALLAS • LOS ANGELES * TELEVISION AFFILIATE OF THE COLUMBIA BROADCASTING SYSTEM
BROADCASTING • Telecasting
May 12, 1952 • Page 77
KFMB
TV
SAN VltGO'S
1st and Only
TELEVISION STATION
CALIFORNIA'S
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San Diego's
Remarkable
Advance In
POPULATION
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Page 78 • May 12, 1952
Air Hazard Bill
(Continued from page 73)
[At Deadline, May 5]. They ad-
mitted that it was ill-advised and
done without coordination with the
Washington office. The press re-
lease by ALPA President Clarence
N. Sayen "viewed with alarm the
increasing number of TV towers
being erected and concurs with re-
cent restrictions on TV tower
heights recommended by the avia-
tion industry."
Mr. Sayen also said that "obvi-
ously it would be much more to the
public's benefit to regulate the
erection of such towers now than to
have them moved or razed after
it is proven through air crashes that
they are unsafe."
The ALPA, at a meeting of the
Chicago Airspace Subcommittee
last March, submitted recommen-
dations to restrict heights and
sites of TV antennas [B*T,
April 7].
Under present FCC procedures,
all antennas more than 500 ft.
above ground must be submitted to
regional Airspace Subcommittees
for "aeronautical study." It is the
function of the subcommittees,
composed of representatives of the
CAA, civil airlines, military serv-
ices, etc., to determine whether a
proposed antenna would be a hazard
to air navigation.
The present study was begun
after aviation organizations became
alarmed at reported 1,000, 2,000
and 3,000-ft. TV antennas. Some
have talked of going to Congress
for legislation to restrict TV an-
tenna heights, while others have
suggested single antenna locations,
radio warning devices on towers,
a system of short towers and high
powers, among others. This limited
height idea was specifically frowned
on by FCC Comr. Edward M. Web-
ster presiding at the first meeting.
He said tall towers were funda-
mental in the FCC plan.
MONTCLAIR. TEST
Educators Hail Results
AN experiment in education by
television — an entire day of school
programs for classroom use, char-
acterized as "a history-making ex-
periment"— was conducted by the
Montclair (N. J.) State Teachers
College in conjunction with the
Allen B. DuMont Labs, last Wed-
nesday. It was pronounced a
significant success.
The college produced live shows
on such subjects as Spanish lan-
guage, music appreciation, map
making, etc., which were trans-
mitted by DuMont's UHF experi-
mental station in New York and
received on sets installed in a dozen
Montclair and Bloomfield, N. J.,
schools. Eight programs were pre-
sented, designed for different
grades.
TV work, such as production,
direction, writing, camera work,
etc., was handled by members of
the college's TV workshop, which
is assisted by a grant from the
Allen B. DuMont Foundation. The
pickups were relayed by microwave
to the DuMont UHF transmitter
in New York for broadcast.
Educational leaders were enthu-
siastic with the results which they
felt were indicative of far-reach-
ing future application of TV to
teaching.
SKIATRON
New Tenn. Co-axial
AT&T has commenced installing
a new coaxial cable between Chat-
tanooga and Knoxville to supple-
ment present wire lines. Cable,
scheduled to be ready for service
late this year, will contain eight
coaxial tubes, four to be equipped
for telephone service initially.
Others can be also used for phone
service or can be equipped for TV
program transmission if ordered
for that use.
POLITICK TO GET TUTORING
CBS-TV Plans School on TV Technique
PLANS for a television school for
political hopefuls were announced
last week by CBS-TV, which said
all Presidential aspirants and sen-
atorial candidates of the major
parties have been invited to enroll
and that it was hoped, later, to
expand the school to include all
members of Congress.
Both group and private instruc-
tion sessions are planned, to teach
"students" such fundamentals as
how to walk, sit, stand, talk and
read a script. Films and TV re-
cordings of the candidates will be
reviewed and analyzed. Live cam-
eras will be used for classroom
practice, and monitoring devices
will enable each candidate to study
his own performance.
First private sessions, CBS-TV
said, will be for Sens. William
Benton (D-Conn.) and Irving M.
Ives (R-N. Y.). Presidential aspir-
ants who have been invited include
Sens. Robert Taft (R-Ohio), Estes
Kefauver (D-Tenn.), Robert Kerr
(D-Okla.), Richard Russell (D-
Ga.) and Brien McMahon (D-
Conn.) ; Gen. Eisenhower, Harold
E. Stassen, California Gov. Earl
Warren and W. Averell Harriman.
"Faculty" for the school, to be
conducted at WTOP-TV Washing-
ton studios, will include Bill Wood,
Washington director of TV news
and public affairs for CBS-TV;
Producer Charles von Fremd, and
Associate Producer Alma Walker.
"There is no doubt that televi-
sion will play an important part in
the choice of a President in 1952,"
Mr. Wood said. "How a candidate
handles himself in front of the
cameras can be decisive to his
chances. Anyone with a background
of public life can learn the talent
requirements of the television me-
dium with a minimum of instruc-
tion, and greatly increase his ap-
peal to the average viewer, who
represents a lot of votes."
Second Phase in Sept.
SECOND phase of the Skiatron
plan for SubscriberVision is tenta
tively planned to begin in New
York sometime in September, it
was indicated last week, with the
start of controlled tests similar
to those conducted by Zenith in
Chicago a year ago. WOR-TV
New York is cooperating with
Skiatron in the development of
the system.
First phase of the pay-as-you-see
television is virtually complete
with development of the system on
paper and on the air, so far
closed circuit, officials reported.
Unlike Zenith's Phonevision, which
involved the calling of telephone
operators for unscrambled sight
and sound, the Skiatron plan calls
for insertion of a notched key-card
which can be purchased for the
program well in advance of actual
transmission.
The New York organization,
headed by Arthur Levey as presi-
dent, is now working on test pro-
gramming, time clearance on com-
mercial outlets, selection of test
broadcast periods in audience
terms, and other related problems,
all of which will be completed,
spokesmen said, before test per-
mission is requested from the FCC.
September is the test goal, but not
necessarily the deadline, it was
pointed out.
It is assumed that permission
will be granted to operate Sub-
scriberVision with several hundred
sets — installed in consumer homes
— and that tests will run for sev-
eral months.
POPPELE ELECTED
To Skiatron Board
ELECTION of Jack Poppele, vice
president of WOR-AM-FM-TV
New York, to the Skiatron Elec-
tronics & Tele-
vision Corp.
board of directors
was announced
by Arthur Levey,
Skiatron presi-
dent.
Mr. Levey
pointed out that
the addition of
Mr. Poppele to
the board has im-
portant long term
significance in view of Skiatron's
system of pay-as-you-see TV. He
disclosed that WOR-TV has been
broadcasting Skiatron's system,
known as Subscriber- Vision on an
experimental basis for more than
a year. Mr. Poppele is a past
president of the Television Broad-
casting Assn.
Mr. Poppele
AWARD for modesty in television
apparel has been given to Rosemary
Olberding, WLWT (TV) Cincinnati,
by a Catholic church in Covington,
Ky. Miss Olberding is scheduled to
appear on new show, Captain Glenn's
Play Club, beginning May 10.
ROADCASTING • Telecasting
TV BIDS
Two More File at FCC
(Also see digest, page 73)
TOTAL of two new television ap-
plications was filed at the FCC last
week, but one of them was immedi-
ately returned. Also returned last
week were applications from KNOE
Monroe, La.; KDAL Duluth, Minn.;
WAPA San Juan, P. R. ; WILK
Wilkes-Barre, Pa.; WFRO Fre-
mont, Ohio, and bids for Albu-
querque and Santa Fe by Greer &
Greer.
The accepted application was
from KITO San Bernardino, the
first station to apply for TV outlet
in that city. It seeks UHF Chan-
nel 18 with an ERP of 81 kw vis-
ual. Its antenna would be 3,688
feet above average terrain, located
in the San Bernardino Mountain
Range north of the city; it would
be 110 feet above ground. Con-
struction cost was estimated at
$179,821.
The returned application was
from KEVT Kerrville, Tex. Be-
sides being filed on the old forms,
it gave its frequency, ERP and
transmitter location on a "to be
determined" basis, not allowable
under the Rules as set forth in the
FCC's Sixth Report and Order
[B*T, April 14].
Meanwhile, five prospective ap-
plicants announced their intentions
of filing for TV stations.
Ted R. Gamble, director of the
nation's war bond program during
the war, is president of Northwest
Television and Broadcasting Corp.,
a new Portland, Ore., corporation.
He and Mrs. Gamble have 21 % in-
terest in KLZ Denver, and he has
4% of WFRS Grand Rapids, Mich.,
and 49% of KCMJ Palm Springs,
Calif.
Other officers are John D. Keat-
ing, associated with KPOA Hono-
lulu, KILA Hilo and KYA San
Francisco, vice president; Elroy
McCaw, Centralia, Wash., treas-
urer, and Gale Livingston, Port-
land, secretary. Mr. McCaw has
50% interest in KELA Centralia,
Wash., 21% of KLZ, 50% of
KPOA, KILA and KYA, and 33%
of KYAK Yakima, Wash., and
KALE Richmond, Wash.
WTRF-AM-FM Wheeling, W.
Va., announced last Tuesday that
it planned to file for Channel 7
Telestatus
(Continued from page 76)
is the present saturation figure
for refrigerators. That would mean
a total of 36 million TV sets in
use, he said.
With the present 17 million TV
receivers in use, the replacement
market is estimated at 4 to 5 mil-
lion, he said. Mr. Hoffman pre-
dicted that 5V2 million TV sets
would be sold in 1952, 6% million
in 1953 and 8 million in 1954.
Glen McDaniel, president of the
Radio - Television Manufacturers
Assn., earlier this year had quoted
industry leaders whose estimates
ranged from a high of 5.4 million
to a low 4.5 million.
with an ERP of 316 kw. Cost of
the station was estimated at $700,-
000.
WSTV Steubenville, Ohio, report-
ed that it will amend its pending
application and ask for Channel 9
with an ERP of 200 kw. Con-
struction cost was estimated at
$400,000, with first year operating
cost about $250,000.
In West Palm Beach, Fla., Palm
Beach Television Inc. has been
formed to apply for Channel 5.
President of the firm is William
H. Cook, Palm Beach attorney. Vice
president and general manager is
J. Robert Meaehem, owner of
WEAT Lake Worth, Fla., and for-
mer owner of WEIM Elmira, N. Y.
List of 19 stockholders includes
Theodore Granik of American For-
um of the Air fame, and local busi-
nessmen.
WJJL Niagara Falls, N. Y., is
preparing to file for a TV outlet,
the station announced last week.
WJJL did not reveal the channel
it planned to apply for.
EDUCATORS URGED
Act on TV Channels— Hennock
CALL for action to secure educa-
tional TV stations was sounded by
FCC Comr. Frieda B. Hennock fort-
night ago at the convention of the
National Jewish Welfare Board in
Detroit.
"Action in the form of applica-
tions for TV licenses is needed and
needed now, if we are to insure
against the loss of this opportunity
by default," Miss Hennock said.
She added: "See to it that all your
community's educators, schools,
libraries and museums, civic or-
ganizations and public welfare
groups of all denominations, join
in a combined effort to get this
station on the air."
Miss Hennock referred to esti-
mates of 50 million TV sets in the
near future, continuing: "Truly, 50
million TV sets could become 50
million of our best equipped class-
rooms."
WABD(TV) SALES
Separated From Network
SEPARATION of local sales staff
from the network sales group was
effected in New York last week by
Chris J. Witting, director and gen-
eral manager of the DuMont Tele-
vision Network, as the first step
toward establishing WABD (TV)
as an autonomous operation.
Local salesmen will be directed
by Richard E. Jones, newly-ap-
pointed manager of DuMont's
O&O stations, who is assembling
WABD's administrative, sales and
programming staff at 515 Madison
Ave., New York.
Network salesmen will continue
under the supervision of Ted Berg-
mann, DuMont's sales head.
George Monaghan, formerly of
the sales staff of WOR New York,
was added to WABD's local retail
sales. Other WABD sales members
are Ralph Baruch, William Vernon,
Robert Adams, Richard Ham-
burger and L. Wynn.
IIMIK
/
WGN-TV's "Chicago Cooks with Kay Middleton"
program, now seen at 9:00 - 10:00 a. m., Monday
through Friday, came up with an increase in mail the
first week at this new time.
Letters came from 58 Illinois cities in addition to
Chicago ... 13 cities in Indiana ... 4 cities in Wisconsin
... 2 cities in Michigan — TOPS in television coverage.
"Chicago Cooks" is a great buy in Chicago, delivering
a large, loyal audience, and top results for your
advertising dollar. Check your WGN-TV representative
for available participations.
Wfyz Chicago tEribune {Eeletrision Station
ROADCASTING • Telecasting
May 12, 1952 • Page 79
FINAL
TELEVISION
ALLOCATIONS
REPORT
EXTRA COPIES
AVAILABLE
NOW
AT $3.00
EACH
This is the complete re-
port— 196 printed pages —
just as the FCC released
it, Monday, April 14, 1952.
This volume shows the
complete city-by-city
breakdowns for all 2,053
proposed stations in 1,291
communities. There are
sections on antenna
heights, educational res-
ervations, power, proce-
dures, Hennock's and
Jones' opinions, zoning
and mileage separation.
You'll want library cop-
ies, home copies, tear
copies and working cop-
ies. Please use the coupon
below and order today.
Limited Supply.
Broadcasting • Telecasting
870 NATIONAL PRESS BLDG.
WASHINGTON 4, D. C.
Please send copies of
the Final Television Allocations
Report at $3.00 each.
Grid Telecasts 'Harmful', NCAA Told
(Continued from page 7U)
owners, the study found that in son, 10% mentioned TV as one
□ M/O, check
STREET
Page
ZONE STATE
May 12, 1952
television areas "the overwhelming
majority even of non-owners report
watching TV programs at least
occasionally."
In special studies in Boston and
Pittsburgh it was found that "the
average 1951 attendance of our
past attenders. . . . was less than
one game per fan, and even in pre-
television years in such cities which
had strong teams the average fan
would attend no more than two or
three games a season."
Thus it was held that "if non-
owners can partially satisfy their
football interest by watching a few
games on television during the sea-
son, even a reduction of one game
in their annual attendance on this
account would make it extremely
difficult, from a survey point of
view, to establish any significant
differences from the behavior of
TV owners."
In Boston it was found that TV
owners queried had attended an
average of .80 games in 1951, com-
pared to .82 for non-owners. Those
who had had TV sets less than two
years attended an average of .76;
those with sets for two years or
longer, .84. In Pittsburgh, on the
other hand, those with sets less
than two years attended slightly
more games than those who had
had sets longer than two years.
Sampling Not Conclusive
Nationally, it was reported, "dur-
ing the nine-week football season
from Sept. 29 to Nov. 24, 1951, in
areas where there was no televi-
sion competition, an average of
5.3 % of all fans attended a game
in any given week. In television
areas, by contrast, only 3.3% of
the fans attended in the average
week.
"On blackout days in the tele-
vision areas, 5.5% of the fans at-
tended a game, but when a game
was available on TV, only 2.5%
appeared at the stadium. Had our
national sample been larger, such
differences could have been ac-
cepted with complete confidence,
but as it is, they must be viewed
as suggestive rather than con-
clusive."
It was pointed out that "the
great majority of fans neither at-
tend nor watch a college game on
TV on the average Saturday." In
Pittsburgh, however, it was found
that half the fans either watched
a game on TV (30%) or listened
to one on radio (20%), while in
Boston 17% listened on radio while
16% watched on TV. Nationally,
however, there were no figures on
radio listenership — a lack which
the report termed "unfortunate."
NORC also reported that "when
asked how they first became in-
terested in college football, only
one attender in 100 mentioned tele-
vision viewing as the reason."
Among Pittsburgh and Boston
fans who said they did not plan to
attend a game during the 1951 sea-
reason.
The NORC survey, a $50,000 pro-
ject, involved two national sur-
veys conducted on a personal in-
terview basis; pre-season question-
naires to college athletic directors;
week-by-week game reports from
each NCAA college playing foot-
ball; personal interviews in Bos-
ton and Pittsburgh, with telephone
callbacks, plus telephone surveys
in six other cities; questionnaires
distributed at 37 games of 16 col-
leges; mail questionnaire surveys
of a cross-section of alumni of four
universities; and collection of
game-by-game attendance data for
the past five seasons from a cross-
section of high schools throughout
the nation.
The NCAA TV committee for 1951
was headed by Ralph Furey of Colum-
bia TJ. and Thomas J. Hamilton of
the U. of Pittsburgh, while Edwin S.
Reynolds was NCAA television pro-
gram director for that season. The
current TV committee, working up
next fall's program, is headed by
Robert A. Hall of Yale, with Asa
Bushnell, Commissioner of the East-
ern Collegiate Athletic Conference,
as TV director.
ABC-TV SUSTAINERS
May Cutback in South
ABC-TV last week was pondering
a cutback in the amount of sustain-
ing programming it would deliver
during this summer to affiliates on
a southern leg of the network < to
Atlanta and Birmingham.
The question, spokesmen said, is
being considered in negotiations
with WLTV (TV) Atlanta. They
conceded the negotiations may lead
to an adjustment for the station in
its affiliation contract, but insisted
the discussions were entirely "ami-
cable."
In response to reports that ABC-
TV sustaining service in the South
was being substantially curtailed,
they said any cutbacks would be
for the summer months and that
the extent of reduction had not been
decided.
They said two affiliates would be
affected: WLTV and WAFM-TV
Birmingham.
MICHIGAN TV TAX
Levied on Boxing Proceeds
TAXING television proceeds at
boxing matches became legal in
Michigan when Gov. G. Mennen
Williams signed a bill recently en-
acted by the state legislature.
Without specifically mentioning
TV, the measure provides that the
present 5% and 10%. tax shall be
levied on all sources of revenue at
boxing matches, excepting food,
refreshments and programs. The
5% tax applies to championship
matches and the 10% tax to other
sports events.
COOPERATIVE grocery advertising
as shown here, is used on WTTV
(TV) Bloomington, Ind., with 55 mem
bers of Independent Grocers Alliance
of Central and Southern Indiana and
their distributor, John Figg of Bloom
ington, pointing up featured items
during NBC-TV's Dangerous Assign-
ment presented on the station, 8 p.m.
Wednesday. It is the group's only ad-
vertising. Station reports success by
noting an example where weekly sales,
jumped from 20 to 1,000 cases of a
private brand of canned fruit as a
result of the live commercials, de-
livered by George Langwell, a par-
ticipating grocer. Six stores are men-
tioned on each program.
SPORTS AIDS
RTMA Group Offers Plan
ALL SEGMENTS of the radio-tel-
evision industry were urged last
week by J. B. Elliott, RCA Victor
Division and chairman of the Ra-
dio-Television Mfrs. Assn. Sports
Committee, to join in RTMA's new
year-round campaign to promote
attendance at sports events [B»T,
April 21].
Pointing out that RTMA already
has made considerable progress in
improving goodwill between radio-
television and sports industries
through cooperation of set makers,
distributors and dealers, Mr. El-
liott said his committee has sub-
mitted detailed suggestions on
steps to be taken by industry seg-
ments.
Promotion of televised sports
and frequent suggestion to "see the
game or event in person" will be
contained in consumer advertising.
Manufacturers were advised to
ask distributors to aid local Dis-
tributor Television Sports Com-
mittees, organized in cooperation
with RTMA, to build goodwill
among local sports officials. The
report suggested that cooperation
of RTMA members along with
plans for the World Series should
increase attendance at baseball
games as well as increase receiver
sales. "The problem of a drop of
20% in attendance in the minor
leagues in 1951 is still cause for
concern in relation to future tele-
casts," the report said.
In further recommendations the
committee urged RTMA members
"to cooperate with the home club,
team or arena in purchasing seats
or a season box in radio-television
row at the ball park; urge em-
ployes to attend events and to con-
sider sponsorship of sports events.
ROADCASTING • Telecasting
Color Ban
(Continued from page 71)
laterials which will bear on the
ourse of the civilian economy dur-
lg the remainder of the year. A
ymposium on component parts
lso commanded the attention of
lectronic industry members (see
tory this page).
I: While NPA is still pursuing its
gftolicy of easing allotments to
§1 adio-TV manufacturers and broad-
Wjasters, both Messrs. Fleischmann
nd Fowler urged Congress last
/eek to extend controls on ma-
trials beyond June 30 when the
Defense Production Act expires.
"9 Defense needs will not be met be-
ta jore next spring, they testified be-
ore the House Banking & Cur-
ency Committee.
The prospect for a "free market"
»n materials has been dampened by
M strikes and labor unrest, with the
"'f'-esult that steel, copper and alum-
<num supplies could suffer appreci-
ibly in coming months. Earlier talk
>f decontrol has evaporated and,
vhile manufacturers and broad-
casters currently are receiving allo-
cations for appliance and construc-
tion needs, notice has been served,
n effect, that the picture could
;hange even short of all-out war.
Intensified labor strife could
, affect supply of these three mate-
"Trials for receivers, tower struc-
ures, transmitters, antennas,
f building alterations and various
component parts.
Capsule Summation
: This is a capsule summation of
'the status and prospect for each
key metal:
• Steel — Threat of a prolonged
strike still hangs over industry de-
spite lifting of the freeze on ship-
ments by the government. Over 2
million tons already lost to industry.
Could have major long-range effect
on new TV station equipment or ra-
dio-TV construction projects on which
freeze was partly lifted.
• Aluminum — The government is
thinking in terms of "possible" de-
control by mid-'53 — or perhaps during
the second quarter — but not before,
it was learned authoritatively last
week. Possibility of wildcat strikes
among aluminum workers was held
out.
• Copper — As with other materials,
allocations are slightly higher for
May than April but the lowest for re-
fined copper, copper alloy and scrap
since controls began. Copper wire is
short for loudspeakers. Again, how-
ever, threat of strike in the Chilean
mines imperils imnorts of this scar-
cest metal.
• Nickel and cobalt — Still in rela-
tively tight supply. Industry has used
conservation and substitution tech-
niques to meet demands for loud-
speakers and other parts using these
allows. Both under complete alloca-
tion.
• Selenium — There has been a tem-
porary improvement in supply but
the outlook is still gloomy for manu-
facturers of rectifiers, though they
may apply for foreign imports.
• Mica — Substitutes are being de-
veloped for this material used in in-
sulating electronic items.
LEADERS IN ELECTRONIC components field at the three-day Washington
symposium (I to r): J. G. Reid Jr., symposium chairman. National Bnrsau of
Standards; Lt. Col. C. B. Lindstrand, USAF, Electronics Production Resources
Agsncy; A. V. Astin, acting director, NBS; J. A. Milling, Electronics Produc-
tion Board; Glen McDaniel, president, Radio-Television Mfrs. Assn.; Edwin
A. Speakman, Research & Development Board, Dept. of Defense; Capt. Rawson
Bennett, USN; G. W. A. Dummer, Telecommunications Research Estab.,
England.
D. C. SYMPOSIUM
RTMA and AIEE
Sponsor Meet
RADIO and television set manufacturers are operating without the
handicap of material shortages and have not curtailed production in
1952 or 1951 because of shortages, J. A. Milling, director of the Elec-
tronics Division, National Production Authority, told the Electronic
Components Symposium last week. ★
Three-day meeting held May 5-7
in Washington was attended by
more than a thousand representa-
tives of industry, engineering and
government. Sponsoring the sym-
posium were Radio-Television Mfrs.
Assn., Institute of Radio Engineers
and American Institute of Electri-
cal Engineers.
Mr. Milling addressed the open-
ing session, along with Glen Mc-
Daniel, RTMA president, Capt.
Rawson Bennett, USN, and others.
In analyzing electronic production
problems from the defense stand-
point, Mr. Milling said "consumer
demand has been the determining
factor of most production sched-
ules."
A high spot of the three-day
meeting was a Tuesday evening
session on transistors. J. A. Mor-
ton, Bell Telephone Labs., was
chairman of this discussion. Other
speakers included W. R. Sittner and
P. S. Darnell, both of Bell; R. F.
Shea, General Electric Co., and
Lt. Col. W. F. Starr, Electronics
Production Resources Agency,
Dept. of Defense.
Mr. Shea demonstrated a "tran-
sistorized" megaphone using only
tiny batteries and two transistors
about the size of a pea. No ex-
ternal connections were needed.
Potentialities of the transistor
were discussed, with speakers com-
menting on its limitations. These
include power and ability to oper-
ate only at relatively low fre-
quencies. Advantages include re-
liability, indefinite life and im-
proved design as a result of saving
in space and new circuitry.
A radio set using nine transistors
was demonstrated. It was able
to pick up seven stations on the
sidewalk outside the Interior Dept.
auditorium. A power supply weigh-
ing only a few ounces is used.
Mr. Shea predicted transistors
will be used in TV sets, though
probably not in the front end.
Col. Starr said transistors are
now available from a number of
companies, listing them indivi-
dually by type and monthly produc-
tion capacity. He explained that
deliveries can be made at this time
in small quantities.
Capt. Bennett said the upcoming
television boom "is the last of such
opportunities," recalling that the
electronics industry "in terms of
mass production has always been
geared to the exploitation of new
entertainment media, first radio
broadcasting and now television."
He added that "within a matter of
years no wishful thinking will be
able to hide the fact that enter-
tainment equipment markets will
be replacement markets."
He was concerned over realia-
bility of equipment, asking manu-
facturers if they can "any longer
afford to allow equipment unrelia-
bility with an eye to tube sales."
"People are asking each other,
what kind of TV does not require
frequent service calls," Capt. Ben-
nett said. "If customer dissatis-
faction is bad at present, what will
it be when the more ticklish UHF
equipment hits the market? Who
will service it, if it breaks down
too much?"
RTMA President McDaniel cited
a remark by Gen. Carl Spaatz that
superior electronics will be decisive
in the next war. He spoke criti-
cally of the lack of project respons-
ibility in military procurement.
Efforts of manufacturers to spread
work through subcontracting are
handicapped by reduction of con-
tractor's profit in such cases and
a proposed requirement that prime
contractors be responsible for com-
pliance by their subcontractors.
Importance of a free flow of
information between tube manufac-
turers and circuit engineers was
stressed by Robert L. Kelly, man-
ager, application engineering field
group, RCA Tube Dept.
PEABODY AWARD 1951
originating Station of
THE JOHNS HOPKINS SCIENCE REVIEW
Around
Baltimore
they always
keep an eye on
WAAM
TELEVISION
CHANNEL 13
Affiliate DuMont Television Network — American Broadcasting Co.
Represented nationally by Harrington, Righter & Parsons, Inc.
BROADCASTING • Telecasting
May 12, 1952 • Page 81
PARAMOUNT
Scophony Relationship Studied
FOR the second consecutive week,
FCC counsel explored the relation-
ship of Paramount Pictures and
Scophony Corp. of America as
hearings continued on the so-called
Paramount case. Basic in the case
is whether the Commission will ap-
prove the merger of ABC and
United Paramount Theatres Inc.
Questions directed by FCC coun-
sel to Arthur Levey, president of
SCA (now Skiatron Corp.) implied
that at best the dealings between
Scophony management and Televi-
sion Productions Inc. and General
Precision Equipment Corp. tended
to be in restraint of trade and at
worst attempts to suppress the de-
velopment of TV.
Hearing, adjourned last Thurs-
day, resumes today (Monday) with
A. H. Blank, a UPT director, on the
stand for cross-examination by
FCC counsel on Des Moines theatre
acquisitions and booking practices.
Following Mr. Blank's testimony,
Mr. Levey will return to the stand
on Wednesday. Then Dr. A. H.
Rosenthal will testify. Dr. Rosen-
thal, a physicist and electronic
engineer, was connected with
Scophony Ltd. of England, the par-
ent company to SCA, for several
years before joining the American
firm in 1943. While in England,
Dr. Rosenthal contributed to some
of the more important Scophony
developments including the dark
trace Skiatron TV tube.
Later, six theatre operators will
testify. They are: Mrs. J. M. An-
derson, Boone, Iowa; Carl Knud-
son, Seward, Neb.; Fred F. Curdts,
Greenville, S. C; Charles Waeder,
Miami, Fla.; Sam J. Myers, Chi-
cago (a brother-in-law of Barney
Balaban, Paramount Pictures pres-
ident), and Arthur F. Saas, also
of Chicago.
After the theatre operators, Dr.
Allen B. DuMont will return, and
then Barney Balaban is due to
come back.
Mr. Levey was questioned about
letters he had written to Earle C.
Hines, president of GPE, copies of
which were sent to Paul Raibourn,
a Paramount Pictures executive
then. Mr. Raibourn is a Para-
mount Pictures vice president now
and is also president of Paramount
Television Productions Inc., licen-
see of KTLA (TV) Los Angeles.
Letters Exchanged
In some of his letters to Messrs.
Hines and Raibourn, Mr. Levey
sought aid from GPE and TPI,
which he indicated had been prom-
ised by the two firms but which
was not forthcoming.
When Dr. Rosenthal was hired by
SCA, it was apparently with the
understanding that a laboratory
would be built for him so that he
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could continue his work. However,
GPE and TPI did not furnish the
funds for the laboratory as quickly
as Mr. Levey had hoped.
In one letter to Mr. Hines, Mr.
Levey asserted:
... I believe it was generally un-
derstood that the engagement of Dr.
Rosenthal as Director of Research
and Development for SCA and the
establishment of an electronic lab-
oratory are indivisible.
In May, 1943, Mr. Levey claimed
that the Class "A" stockholders
(Scophony Ltd. of England, Mr.
Levey and three others) had pro-
vided more than their share of
work and effort, and asserted that
GPE and TPI, as the Class "B"
stockholders were acting as "squat-
ters," doing little to aid SCA.
Mr. Levey wrote to Mr. Hines,
sending a copy to Mr. Raibourn:
. . . The "A" stockholders of this
company are entitled to participate
fully in the rewards due pioneering
enterprise. They have labored over
fourteen years and spent more than
$1,600,000 to create and develop the
present unique Scophony system of
'supersonic' television projectors, and,
in addition, have proved by a demon-
strable model the advanced 'Skiatron'
method of television which combines
the best features of both 'electronic'
and 'supersonic' methods into a com-
pletely new and novel system of tele-
vision protected by basic patents and
including (a) Transmission . . . (b)
Reception ■ • ■ and (c) Colour Trans-
mission, can be reduced from theory
to practice. . . .
Experts recently consulted by GPE
have stated "The Skiatron inventions
enable the achievement of colour
television just as monochrome. The
inventor — Rosenthal — had a stroke of
genius whether by thought or acci-
dent."
Similarly the report of the expert
engaged by TPI [Paramount] to ad-
vise on the Skiatron potentialities
is also completely favorable and of
such a convincing and compelling na-
ture as to warrant immediate ener-
getic action.
I cannot acquiesce in permitting
our licensees (GPE and TPI) to re-
main simply as 'squatters' holding
very valuable franchises and doing
practically nothing to consolidate and
improve our unique patent position,
while our competitors energetically
proceed to develop 'alternate' methods.
... It is therefore for the "B"
shareholders now in the fortunate
position of benefitting largely by the
preliminary work and expenditure of
the "A" shareholders, to recognize
and energetically support these truly
great Scophony inventions which can
contribute much in postwar television
and in the public interest, assist in
the nation's recovery program when
the present emergency is over.
I do not actually anticipate diffi-
culty (all things considered) in secur-
ing approval of GPE and TPI to a
sound program of research and engi-
neering development consistent with
wartime conditions, as I cannot imag-
ine these companies would wish to be
guilty of such business indiscretion.
There were 1,000 shares of both
"A" and "B" stock. The "A" stock
was distributed to the following:
Scophony Ltd. (of England), 625
shares; Mr. Levey, 125 shares, and
one block of 250 shares held b
Hans Krafft of London, Englan
Otto Augstein of Montreal, Canad;
and John Augstein of New Yor
City.
The "B' stock was owned by GP]
and TPI, each with 50%.
The English company was puttin
in its equipment, transferring it
equipment and also its patent ap
plications to the American com
pany, and in return was gettin
stock and having its debts paid of
(English funds were "frozen" dur
ing World War II).
The Class "A" stockholder
elected 3/5 of the board of direc-
tors, the president and certaiJ
other officials. The Class "B" stock
holders were entitled to elect 2/
of the board of directors and cer
tain remaining officers.
SCA could not borrow monej
from any source unless stock
holders of each class had been
afforded the opportunity to lend
the company the same amount of
money.
The Class "A" stockholders could1
not sell their holdings unless they
first offered the rights to the Class
"B" stockholders. However, the
Class "B" stockholders were under
no similar compulsion to offer their
stock to the Class "A" group and
could dispose of it whenever and to
whomever they wanted.
The quorum for a board of direc-
ANTI-TRUST SUIT
Includes Eight Producers
ANTI-TRUST suit against Na-
tional Screen Service Corp. was
filed fortnight ago in New York
federal court. It also includes the
following eight major motion pic-
ture producers: Paramount Pic-
tures, Warner Bros., 20th Century-
Fox, RKO, United Artists, Colum-
bia and Universal.
Paramount Pictures is the li-
censee of KTLA (TV) Los Angeles.
It is one of the parties to the so-
called Paramount hearing now go-
ing on which has as it major con-
sideration the merger of ABC with
United Paramount Theatres Inc.
License renewal of KTLA is also
one of the points at issue in that
hearing.
All of the producers (United
Artists is a distributing organiza-
tion) are parties to the movie in-
dustry's request to the FCC for
exclusive theatre-TV frequencies.
That hearing was postponed for the
third time several weeks ago [At
Deadline, April 14] but is ex-
pected to be rescheduled in the
near future.
The civil complaint by the Justice
Department charges violation of
the Sherman Anti-Trust Act in
that National Screen Service Corp.
has a monopoly in the manufac-
ture and distribution of movie
trailers and accessories (posters,
signs, still pictures and other ad-
vertising matter).
The charges link the eight pro-
ducers with National Screen by
claiming that they conspired to
assist in the monopoly by giving
National Screen sole rights in that
field.
Page 82 • May 12, 1952
BROADCASTING • Telecasting
" tors meeting was three, but there
had to be one representative from
each of the Class "A" and "B"
stockholders groups present.
Cartel implications are involved
in an agreement made in August,
1942, when SCA and Scophony Ltd.
agreed to divide the world into two
mutually - exclusive non - competing
trade areas.
Much of Mr. Levey's testimony
.revolved around entries he had
fmade in a personal diary which he
"has kept since 1919. Because he
said that the entries were made on
the day of the events referred to, or
the next day, that part of his tes-
timony— after extended discussions
between the counsel for Paramount,
former FCC Chairman Paul A.
Porter and FCC Counsel Max
Paglin — was accepted as part of the
record.
Donald A. Stewart, DuMont film
manager, preceded Mr. Levey last
Monday.
He said that UPT, as a $30,000,-
000 buyer of film, would put the
other three networks to great dis-
advantage when buying film. Mr.
Stewart said that the total buying
power of the ABC-UPT would in-
fluence the producer to deal with
ABC, since purchase of films for
TV is not made by competitive
bidding.
DuMONT STRIKE
Union Issues Ultimatum
STRIKE was threatened last week
by Television Broadcasting Studio
Employes Union against DuMont
Television Stations WABD (TV)
New York, WTTG (TV) Washing-
ton and WDTV (TV) Pittsburgh,
unless the terms of a new agree-
ment could be reached before this
Wednesday.
Local 794 New York, represent-
ing about 150 engineers and tech-
nicians, voted unanimously Tuesday
to call a strike and were assured
that the comparable International
Alliance of Theatrical Stage Em-
ployes locals in Washington and
Pittsburgh, representing another 50
workers, would follow suit.
Negotiations for all network-
swned stations have been in
progress for more than a month.
DuMont, through its attorney,
Harry Friedman, offered on May 2
;o grant a 4% cost-of-living in-
crease, rejected by the union
;hrough General Counsel Harold
3pivak as being "entirely unsatis-
factory and out of line with the
Drevailing increases given in the
ndustry to employes performing
■.omparable jobs."
DuMont spokesmen said late last
veek that after their initial offer
lad been refused, negotiations were
o be reopened.
JA Names Brott
jOU BROTT, for past five years
lead of Washington public rela-
ions firm bearing his name, has
ieen appointed sales representa-
ive for United Artists Television
n that city. Mr. Brott formerly
vas MBS news editor and public
elations director in Washington.
CORONATION COVERAGE
Proposed for Trans-Atlantic Television
COVERAGE of the coronation of
Queen Elizabeth II in June 1953,
was proposed as first trans-Atlantic
telecast last week by J. R. Poppele,
vice president of WOR-AM-FM-
TV New York, who urged that the
Radio and Television Manufac-
turers Assn. "adopt a spirit of
aggressive cooperation by sponsor-
ing the televising of this interna-
tional event."
Mr. Poppele, who engineered the
first trans-Atlantic broadcast when
the late Sir Thomas Lipton made
a special radio address to the
British people over WOR on Oct.
6, 1922, proposed that television
could span the Atlantic by one of
two methods: A series of ships at
fixed locations at sea could be in-
terconnected by microwave relay;
or, relays could be installed in air-
planes flying circular patterns
eight miles above sea level.
"Obviously, the latter suggestion
is more practicable since the mar-
gin of error will be much less,"
UTP SHOW GUIDE
To Stress Film Use
A BASIC programming guide
which emphasizes the use of film
shows will be available to TV sta-
tion management upon request
within the next 60 days, Milton
Blink, executive vice president of
United Television Programs, New
York, said last week in announcing
his company's plans for the
brochure.
The new service, still in the plan-
ning stage, will consider such ques-
tions as : why films are used, how a
station can merchandise a film, how
much sponsors should be charged,
and advantages of film over net-
work programming. The brochure
also will offer general programming
suggestions, Mr. Blink pointed out,
and will not be devoted exclusively
to film matters.
"Many prospective TV stations
are seeking advice from every
quarter," the UTP executive said.
"We're not going to try to sell
them on the idea that film is the
answer to all their problems. There
are, however, many recognized ad-
vantages to film shows, especially
for a new station which will be
troubled providing suitable pro-
gramming at the outset.
"UTP is not setting itself up as
an oracle in the business," he em-
phasized, "but lately we have had
many requests for advice and sug-
gestions— particularly on the use
of films — from station applicants."
DuMont Busy
TWICE an many cathode-ray in-
struments were shipped by Allen
B. DuMont Labs, during the first
four fiscal periods of 1952, ending
April 21, as for the comparable
period last year, Rudolf Feldt, In-
strument Div. manager, announced
May 2.
Mr. Poppele said in his letter to
Glen McDaniel, RTMA president.
Use of ships would require 100 ves-
sels stationed 30 miles apart, with
more than $2 million of TV equip-
ment manned by 200 technicians.
The aircraft relay could be estab-
lished with six planes flying in a
circular pattern at altitudes from
30-40,000 feet at 500-mile inter-
vals. In that case, 12 technicians
and $500,000 of TV equipment
would be required.
Noting the production cost would
be "slight" compared to the overall
value to the advancement of the in-
dustry, Mr. Poppele said, "the in-
dustry regularly televises events
of national importance, and while
it is not necessary that television
continue to prove itself, I believe
that this event of universal signifi-
cance can be brought to the Amer-
ican people."
The WOR-TV vice president
estimated that by coronation time
there will be another four or five
million TV receivers in the U. S.
to bring audience potential to 100
million persons.
you can see the
differed
WBNS-TV Projection Room . . . two complete film camera
chains with four 16mm film projectors and duplicate slide pro-
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equalizers provide the best possible sound quality. Superior
equipment, carefully installed, rigidly maintained and efficiently
operated is but another reason why you can SEE the difference
on WBNS-TV.
WBNS-TV film department equippec
with full facilities for making slide
from original art work or photographs
Another commercial service offered t(
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air Theatre — 11:10 — Featuring
in TV films on a top-rated pro-
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COLUMBUS, OHIO
CHANNEL 10
CBS-TV NETWORK • Affiliated with Columbus Dispatch and
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REPRESENTED BY BLAIR TV
ROADCASTING • Telecasting
May 12, 1952 • Page 83
Martin (Mass.); and Reps. Clar-
ence Brown (Ohio), Charles A.
Halleck (Ind.), Daniel A. Reed
(N.Y.) and Walter H. Judd
(Minn.). One by one, they diag-
nosed the country's ills, ranging
from high taxes to the Korean war,
and lauded the achievements of the
80th Congress.
This initial effort was filmed by
Bryon Studios, Washington, and
written, directed and produced by
Program: Hats in the Ring, May 4, 43
NBC-TV stations, 2-2:30 p.m.; NBC
radio, 2:30-3 p.m.
Film: "The Case for a Republican Con-
gress."
Film Producer: Kirby Hawkes; Byron
Studios, Washington.
Cast: Professional actors — Maurice
Franklin, Wilfred Lytell, Henry Ham-
ilton. Witnesses — Two Senate, five
House members.
Production: Republican Congressional
Committee.
Network Producer: Ad Schneider.
Director: Ted Ayres.
THE CASE for a Republican 83d
Congress was placed before the
American viewing and listening
people in what may well be the
first political presentation of its
kind on television or radio this elec-
tion year.
As a political venture, the GOP
Congressional Committee kicked off
NBC's ambitious new radio-TV
series, Hats in the Ring, with a
wind unlikely to sway low political
convictions one way or another.
But as broadcast fare, the net-
work has come up with a stimulat-
ing series likely to command a
faithful share of the radio and tele-
vision audience before the national
conventions in July. This opinion
is buttressed by the fact that NBC
has come up with both flexible for-
mat and key political participants.
Obviously wanting no part of
the melange that characterizes the
philosophical conflicts of the Taft
and Eisenhower forces, the GOP
Congressional Committee wisely
confined itself to a film on "The
Case for a Republican Congress."
The format it used was that of
trial-by-jury.
The Republicans threw together
three professional actors (a judge,
and a prosecuting and defense at-
torneys) and seven GOP Senate-
House members to justify the 80th
Congress and indict the Democratic
administration on foreign and do-
mestic issues.
It will come as no surprise that,
while the jury must yet render its
"verdict" next November, the court
was so packed as to invite recollec-
tions of the Roosevelt Supreme
Court plan oyer 15 years ago. The
"stopper": the judge constantly
overruling objections of the defense
attorney, who gave the appearance
of being a possible candidate for
Alcoholics Anonymous.
"Testifying" were such GOP stal-
warts as Sens. Styles Bridges
(N.H.) and Karl Mundt (S.D.);
House Minority Leader Joseph
Page 84 • May 12, 1952
the congressional committee with
the cooperation of the Republican
National and Senatorial Commit-
tees. In an unusual move, NBC-TV
aired the film 2-2:30 p.m. and the
tape on radio 2:30-3 p.m.
Aside from the 43-plus TV sta-
tions which carried it live, Rep.
Leonard Hall (R-N.Y.) , Congres-
sional Committee chairman, ex-
plained that 16 copies of the film
were made for TV showing
throughout the country.
The Democrats were to present
their case for an administration
Congress yesterday (Sunday) after
which all Presidential aspirants
will have an opportunity to state
their qualifications — each to his
own format.
Major problem bothering NBC
network officials last week: How
to cram in every candidate before
the conventions with everybody
throwing their hats in the ring.
Program: Kentucky Derby, at Church-
hill Downs, Louisville. CBS Tele-
vision, May 3, 5-5:45 p.m. Fed by
WHAS-TV Louisville. (Also covered
by CBS Radio)
Cast: Bryan Field, Bill Corum, Sammy
Renick, Pete French.
Producer: Judson Bailey (CBS); as-
sociate producer, Sandy Sanders
(WHAS-TV).
EVERYONE and everything
clicked to give the nation a good
show as the Kentucky Derby was
telecast live for the first time in
its 78-year history. Racing fans
and those attracted by the glamor
of the historical event were given
45 fascinating minutes of viewing,
climaxed by the two-minute race.
The Gillette-sponsored half-hour
segment, starting at 5:15 p.m.
EDT, opened with a view of the
grandstand from an infield camera,
panning the crowd of 110,000.
Sammy Renick, ex-jockey, handled
early commentary, followed by a
Bill Corum commercial.
Pre-race programming was ex-
cellent as horses paraded from the
paddock and moved toward the
starting gate. WHAS-TV Louis-
ville, handling the pickup for CBS
Television, had two cameras on the
grandstand roof, one on the infield
judges' stand and one that looked
down into the clubhouse garden and
paddock.
Mr. Renick, who tended to over-
dramatize, had difficulty pacing his
description of the individual horses
with the camera closeups. In con-
trast were the calmer narrations of
Pete French, WHAS-TV special
events announcer, handling color,
and Bryan Field, who called the
race.
Gillette appropriately used a
horsey commercial shortly before
the race started and then kept off
the screen for 10 minutes. Mr.
Field made it easy for viewers once
the horses left the gate. Camera
work was excellent though the
horses almost disappeared from
view a few seconds, just before
coming into the stretch, because of
shadows, obstructions and back-
ground. Going down to the wire,
Mr. Field went out on a limb by
predicting that Sub Fleet, coming
up fast on Hill Gail, would never
make it. His judgment was authen-
ticated as Hill Gail won by two
lengths.
Post-race ceremonies were inter-
rupted by a network bulletin an-
nouncing the Supreme Court's rul-
ing in the steel case.
The race was piped to New York
and the network by a reversed
spare circuit between Louisville
and Dayton, possibly losing some
quality en route. Betting and crowd
both set records, which may be of
interest to those who claim TV
spoils sports attendance.
Fast time was made by wedging
a kinescope of the race into the Ken
Murray show on CBS Television
the same evening (8-9 p.m. EDT).
Program: White House Tour, May 3,
NBC-TV, CBS-TV, ABC-TV; 4-4:48
p.m., EDT Live.
Cast: President Harry Truman, Walter
Cronkite, Bryson Rash, Frank
Bourgholtzer.
Directors: For CBS, Charles Von
Fremd; for NBC, Heyward Siddons.
Coordinating Producer: Ralph Burgin.
Technical Coordinator: Charles H. Col-
lege.
THAT substantial portion of the
public within view of 17 million TV
sets has had a chance to know its
President intimately in both official
and informal capacities. A week-
end ago, many millions of U. S.
citizens enjoyed a cozy visit in the
reconstructed White House, with
All Clear
"IS THAT piece cleared?"
Bryson Rash, ABC commen-
tator, asked Eugene Juster,
WNBW (TV) Washington,
as President Truman started
playing the Mozart Ninth
Sonata during his May 3 TV
tour of the White House.
"Don't worry," said Mar-
garet Truman, standing with
the radio men in the East
Room. "It's in the public
domain."
President Truman as their tele'
vision host.
Relatively few persons have ha
a chance to walk from room tc
room as a President explained th
layout, but the May 3 three-net
work audience heard their Chief
Executive spin poignant yarn
about famous paintings, and his-
torical furnishings as he strolled
around. The program involved
months of planning.
Three White House radio-T\
newsmen — Walter Cronkite (CBS-
TV), Bryson Rash (ABC-TV)
and Frank Bourgholtzer (NBC-
TV) — fed questions to the Presi-
dent as they held microphones
under his nose, apparently an un-
avoidable technical nuisance since
experiments with "beer mug" and
other miniature transmitting facil-
ities had been futile. All handled
themselves well in the difficult role
but their task was simplified by
the relaxed manner of the Presi-
dent, who seemed to enjoy the
whole proceeding.
Lighting difficulties were myriad.
Viewers were subjected to brief
blackouts as cameras panned into
unshaded windows. Three times,
furtive figures in the background
ducked in obvious and disconcert-
ing confusion as they came within
camera range instead of moving
along unobtrusively.
Wide public interest in the re-
INTERESTING moment in President Truman's historic tour of White
House for TV audience was brief performance at piano. Holding mike
is Frank Bourgholtzer, NBC White House newsman.
BROADCASTING • Telecasting
mm
furbished White House might have
been more completely satiated had
cameras provided more panoramic
shots instead of concentrating on
a microphone and two speakers.
Thoughts of color TV must have
been stirred among- viewers as the
President went through the Green,
Red and Blue rooms.
The Chief Executive showed pro-
fessional attainments as a TV com-
mentator in contrast to his piano
rendition of a bit of the Mozart
Ninth Sonata after a gentle hint
by Mr. Bourgholtzer. The Presi-
dent holds a union card presented
a few years ago by AFM President
.James C. Petrillo.
In any case, the program was a
notable contribution to American
culture and history. If Mr. Truman
is wondering about a job next
January, he might look into the
video field — especially if he will
talk instead of read or memorize
his lines.
NBC SIGNS BOYD
New 'Hopalong' Series Set
WILLIAM BOYD, known as "Hop-
along Cassidy" to youthful tele-
vision fans, has signed a 10-year
contract with NBC, Edward D.
Madden, NBC-TV vice president in
charge of sales and operations,
announced last week.
During the next two years, Mr.
Boyd will make new series of 52
half -hour films, all of which will
be syndicated by NBC-TV to na-
tional video markets, Mr. Madden
said. Work on new series — to start
J on the air in October — is already
jl; underway. Negotiations for NBC-
were made by Mr. Madden and
John B. Cron, NBC-TV manager
of film syndication.
'TODAY' SEGMENTS
Two Sponsors Added
TWO Chicago firms, Bauer &
! Black and Armour & Co., last week
| signed for portions of NBC-TV's
Today with Dave Gai-roway.
1 Bauer & Black, division of The
Kendall Co., through Leo Burnett
agency, Chicago, bought five-min-
ute segments, one each on Tuesday
and Thursday for 16 and eight
weeks, respectively, starting June
17.
Armour will sponsor the daily
weather reports, aired four times
during the two-hour show, start-
ing June 2 for 52 weeks. Agency is
Foote, Cone & Belding, Chicago.
Kefauver TV Aid
SEN. Estes Kefauver's (D-Tenn.)
primary victories in Broward and
Dad Counties "were substantially
aided" by his appearances on
WTVJ (TV) Miami, according to
Judge W. Raleigh Petteway, Sen.
Kefauver's Florida campaign man-
ager. Sen. Richard Russell (D-
Ga.) and Sen. Kefauver, competing
for the Democratic Presidential
nomination, parried issues over
WTVJ from 9-10:15 p.m. May 5.
WNHC-TV Scores
WNHC-TV New Haven,
Conn., took pride last week
in a May 2 news beat over
two local newspapers whose
management's comnetitive
attitude toward radio sta-
tions, it was claimed, once
extended to the point of re-
fusing to sell them advert's-
ing space. A tragic 11 a.m.
fire which cost the lives of
four women in a convalescent
home 20 miles from the
WNHC-TV studios was
covered by the station with
still and motion pictures.
Stills were telecast at 2:30
p.m., while the simultaneous
afternoon paper had no pic-
tures of the fire; the movies
were telecast at 6:30 p.m.,
while the final edition of the
paper, on the streets late in
the afternoon, carried a
single shot of the fire scene —
after the blaze had been put
out, according to WNHC-TV
spokesmen.
AFM TRUST FUND
Brings Musicians' Protest
LOS ANGELES musicians, pro-
testing through signed petitions
that AFM oc?c trust fund format
deprives them from getting work
in TV films [B • T, April 21], have
prompted union national headquar-
ters to consider a survey of the
situation.
Musicians claim the trust fund,
set up as it now stands and to
which TV film producers must con-
tribute, discourages filming of
video shows with live music. Their
contention is backed up by of-
ficers of Los Angeles Musicians
Mutual Protective Assn., Local 47,
who discussed problem with James
C. Petrillo, AFM president, in Chi-
cago a few weeks ago.
Mr. Petrillo reportedly agreed
to take the protest under advise-
ment and to consult with the AFM
executive board. Meanwhile, how-
ever, as a result of the Chicago
conference, it is understood he may
send Clair Meeder, his TV assist-
ant, to Los Angeles within the next
ten days to investigate and confer
with TV film producers as well as
local union officials.
White House Repeat
TELECAST tour of the White
House, broadcast live May 3, was
to have been repeated over CBS
Television yesterday (Sunday),
1-2 p.m. EDT. During filmed re-
peat telecast, Sig Mickelson, CBS-
TV director of news and public af-
fairs, last Friday presented the
original television recording to Dr.
Luther Evans, director of the
Library of Congress, for placement
in the Library's archives. Addi-
tionally, U. S. Dept. of Education
has requested six copies of the
White House kinescope for distri-
bution to schools.
KEFAUVER SPOT
Refused After TV Tour
ON - AGAIN, off - again develop-
ments marked effort of the Kefau-
ver National Campaign Committee
to place spot announcements im-
mediately following President Tru-
man's TV tour of the White House
last Saturday, 4-4:48 p.m. on NBC,
CBS and ABC television networks
[B»T, May 5].
Robert J. Enders Adv., Washing-
ton, notified publications and wire
services May 2 that announcements
would be carried by WTOP-TV
Washington and WBNS-TV Colum-
bus.
John S. Hayes, president of
WTOP-TV, informed Broadcast-
ing • Telecasting May 5 the sta-
tion had not carried the spot.
Mr. Enders in turn claimed
WTOP-TV had accepted the spot
through its sales department and
had mailed a station contract for
the time. "At 6 :15 p.m. (May 2) ,
long after the business office of
WTOP-TV was closed, the program
manager of the station's TV opera-
tion advised us that the spot would
be carried," according to Mr. En-
ders. "Then shortly after 7 p.m.
we were advised that, on orders of
John Hayes, station manager of
WTOP and WTOP-TV, the station
was cancelling the spot. Mr. Hayes,
incidentally, was out of town. The
cancellation was made over our
most strenuous protests." He
added "The WTOP-TV contract
covering the Kefauver spot is now
in our files."
Mr. Hayes told Broadcasting •
Telecasting May 7, "WTOP-TV
did not broadcast an announcement
Saturday following the telecast by
President Truman. An attempt was
made by the Enders agency to pur-
chase a spot announcement. The
station did not broadcast the spot,
considering it in bad taste for a
Presidential candidate to follow
immediately a broadcast by the
incumbent President."
Ohio Primaries
PRIMARY ELECTION returns in
Ohio May 6 were telecast directly
from the secretary of state's office
in Columbus for the first time by
WLW Television to its three video
outlets, WLWC (TV) Columbus,
WLWT (TV) Cincinnati, WLWD
(TV) Dayton, and the Crosley sta-
tion fed reports to a regional net-
work emanating in Toledo and to
NBC.
S-C UHF Converter
UHF converters for Stromberg-
Carlson's earlier TV sets are going
to distributors and dealers, C. J.
Hunt, radio-TV division general
manager, said last wTeek. In produc-
tion several months, the converters
retail in the East for $49.50.
NO "BUNK"
ABOUT IT!
offers you "paydirt" in
BOB EHLE'S
BUNK HOUSE
"Pied Piper" of TV to Central N. Y.
youngsters, Bob is a singing story
teller who keeps young eyes and
ears glued to WHEN from 5 to 6
every weekday afternoon. Oldsters,
too, enjoy the combination of Bob's
singing and filmed adventures of
the Old West. It's a mighty pretty
spot for your product story, and
Bob can sell it effectively on this
area's most looked at television
station.
Represenfed Nationally
By the KATZ AGENCY
CBS • ABC • DUMONT
fwS%
J TELEVISION
\syrawseJ/
A MEREDITH TV STATION
BROADCASTING • Telecasting
May 12, 1952 • Page 85
Thaw To Be Thwarted?
(Continued from page 7U)
anywhere in the country regardless
of the area in and around the com-
munity which should be served in
the public interest," the Washing-
ton attorney declared. That is, he
said, because the Commission es-
tablished standards of power, an-
tenna heights and separations on
the basis of the needs of a few
large cities "rather than on the
basis of the needs of the particular
area or community to be served."
This makes for administrative
convenience, he stated, but leaves a
legal doubt whether the Commis-
sion has not abdicated its respon-
sibility to act in the public interest,
convenience and necessity.
Mr. Scharfeld stated his belief
that a court test based on the in-
equalities of VHF and UHF chan-
nels would be decided against the
FCC, on the grounds that the Com-
munications Act's provision for a
"fair and equitable distribution of
facilities among the states," was
not carried out.
Another ground for appeal to the
courts, Mr. Scharfeld pointed out,
was the fact that none of the exist-
ing VHF stations on the air had to
change to UHF. Thus, he said,
New York's seven VHF assign-
ments prevents any similar assign-
ments to the whole state of New
Jersey.
Meanwhile, a major clarification
question was being studied by the
FCC following the raising of the
91,563 TV SETS
IN THE QUAD-CITY AREA
Tj1 ACH month this TV set
total is ascertained by
Quad-City wholesalers serv-
ing this area. Actually, the
total of TV homes reached
by WHBF-TV is considera-
bly larger as our TV signals
are received over an exten-
sive area beyond the Quad-
Cities.
Increased oower has dou-
bled WHBF-TV radiated
strength; the staff and fa-
cilities have recently moved
into enlarged quarters.
True to a 25 year tradition
of service in radio broad-
casting. WHBF-TV now also
serves Ouad-Citians well —
and advprtJc.r, j,ro^abU,.
Les Johnson, V.P. and Gen. Mgr.
question in two communications
last week. The question: Do separa-
tions and antenna heights depend
on the zone in which the city is
located or the zone in which the
antenna is located ?
In a question raised by the radio
law firm of Fly, Shuebruk & Blume,
this point was made: A boundary
between Zones I and II cuts through
a city. It is proposed to erect a
transmitter in Zone II, thus utiliz-
ing the 2,000-ft. maximum height
permitted. The law firm takes the
position that this meets the Com-
mission's intent, rather than the
1,000-ft. limitation in Zone I.
In the exact opposite position,
WAVE-TV Louisville notified the
Commission that it plans to move
its transmitter from downtown
Louisville to a site across the Ohio
River in Indiana, which would put
the antenna in Zone I. However,
since its channel is assigned to
Louisville, in Zone II, it stated that
it was assuming that it could utilize
the 2,000-ft. maximum tower height
permitted by Commission's rules.
Other such "border" cases are
expected to be called to the FCC's
attention.
Stinging opposition to the re-
quest of WMCT (TV) Memphis to
amend the Commission's order
[B»T, May 5] was filed last week
by WREC of the same city.
WMCT, now operating on Chan-
nel 4, asked the Commission to
switch the channel to which it must
move from Channel 5 to Channel 3.
Among the reasons for this request,
WMCT declared, was that the
separation between Channel 5 in
Memphis and same frequency in
Nashville was less than the 190-
mile minimum established in the
new rules.
Request Termed 'Selfish'
The WREC petition called
WMCT request "selfish," due to
"fear" that another TV station in
Memphis will have equal or better
coverage than WMCT.
WREC argued that the WMCT
petition should be denied or dis-
missed because: (1) WREC fought
to have Channel 3 assigned to
Memphis, has applied for that fre-
quency, while WMCT did not par-
ticipate to have Channel 3 assigned
to Memphis. (2) WMCT agreed to
change from Channel 4 to Channel
5, and anyway the separation be-
tween Memphis and Nashville
Channel 5's is still greater than
the proposed 170-mile transmitter-
to-transmitter or 180-mile city-by-
city minimums proposed by the
Commission last year. (3) WMCT
cannot increase its antenna height
to the 2,000 ft. maximum permitted
under the new rules because its
antenna is on top of one of the
towers in the AM station WMC's
directional array and would impair
the efficiency of the WMC signal.
Reaction was immediate. Motion
to strike the opposition was filed
Friday by WMCT, calling it "re-
plete with name calling" and "vitu-
perative." In addition, the WMCT
CBS-TV officials at third CBS-TV Clinic on station operations May 1-2 in Ne
York [B«T, May 5], pose against an antenna stage-setting. They are (I to r
J. L. Van Volkenburg, president; Sig Mickelson, news and public affairs direc
tor; Hubbell Robinson Jr., vice president in charge of network programs, an
Fred M. Thrower, vice president in charge of network sales.
motion claimed that WREC's con-
clusions are erroneous and unsup-
ported by engineering data, and
are "self-serving." The WMCT re-
quest was based solely, the Mem-
phis station asserted in its motion,
on the fact that if it is required to
change to Channel 5 that wave-
length will have to be deleted.
WKDA Nashville Friday filed a
motion in favor of the WMCT
Channel 3 request.
Only other petitions concerning
the Commission's final TV order
were filed last week by a group of
Milwaukee radio stations. They
asked that the effective date of the
order deleting them from hearing
status [B«T, April 14] be changed
from immediately to the same date
on which the final report becomes
effective.
The stations, WFOX, WISN and
WE MP, actually had gone through
most of their hearing when caught
by the TV freeze in 1948. They
gave no reason for their request,
but it is believed they want more
time to study the possibility of
court tests.
Official effective date of the FCC's
Sixth Report and Order is June 2.
The final TV report appeared in
the May 2 issue of the Federal
Register, and according to law be-
comes effective 30 days thereafter.
Since June 1 is a Sunday, the effec-
tive date becomes June 2.
Appeals to the FCC for rehear-
ings must be filed within 20 days
after the effective date of the order,
according to regulations. Petitions
to Federal courts may be filed up
to 60 days after June 2.
DuMONT HONORED
In Industrial Exhibit
AN EDISON Institute exhibit
showing American industrial prog-
ress over the past century in-
cludes a range of DuMont tele-
vision equipment and a tribute to
Dr. Allen B. DuMont as an out-
standing contributor to the field
of home entertainment.
Called "Industrial Progress,
U.S.A.," the show was displayed
from Sunday through Thursday at
the Henry Ford Museum, Dear-
born, Mich., and was scheduled to
begin a national tour.
PROBE OF MFRS.
Slated to Start Toda
FEDERAL investigation of th<
radio-television manufacturing in
dustry for possible violations oi
anti-trust laws was scheduled tc
begin today (Monday), date for
which company records, correspond
ence and other documents were sub
penaed last February for presenta
tion to the grand jury [B«T
March 3].
Today's deadline was postponed
for some, but not all manufactur-
ers, it was learned last week, when
spokesmen for the anti-trust divi-
sion indicated that the precedent
was to grant time extensions when
requested. The number and compass
of documents asked for was, as in
many anti-trust studies, extremely
comprehensive, with some informa-
tion dating back as far as Jan. 1,
1934, and it was understood that
major organizations needed extra
time to compile the data.
RCA, singled out in the subpena
text as a corporation of particular
interest, was the only manufacturer
among virtually all the nation's
major producers of AM, FM and
TV transmitting equipment who
were served, who took legal steps
against the court order, petitioning
for withdrawal or change of the
action which, RCA charged, was
"too broad, unreasonable, and op-
pressive" [B»T, April 14]. Records
of RCA will not have to be deliv-
ered until this side action is set-
tled, presumably some time after
the next hearing, June 12.
Records only were to be delivered
today by the subpenaed corpora-
tions to the U. S. Court for the
Southern District of New York,
with individual witnesses due to be
called later after investigators have
studied the documentary evidence.
Legal authorities emphasized that
the closed-door action so far is only
exploratory — to determine whether
an indictment of any sort appears
justified.
Besides RCA, companies known
to have been subpenaed include
General Electric, Westinghouse,
Philco, Hazeltine Corp., Interna-
tional Telephone & Telegraph Co.,
Zenith, CBS, and DuMont.
WHBF
T£LC0 BUILDING, ROCK iSUND, iUINOlS
Kepresenfed by Avery-Kiiode!, int.
Page 86 • May 12, 1952
BROADCASTING • Telecasting
There's No Business Like TV Talent
(Continued from page 72)
ion vice president, heads West
Coast radio-TV department.
Famous Artists' radio and tele-
sion department, under Joe Dono-
hue, has set many of its clients
on various live video shows in guest
spots. Besides James and Pamela
Mason and Ann Sothern, they in-
jjclude Corinne Calvet, Virginia
rField, Lizabeth Scott, Dana An-
drews and Kirk Douglas.
I The firm also is in TV film pack-
aging business through President
Charles L. Feldman's 50% inter-
est in Jack Chertok Productions,
headquartered at General Service
Studios. Mr. Chertok, in addition,
heads Apex Film Corp.
When Messrs. Feldman and
Chertok announced formation of
their TV film production company,
Famous Artists said many of its
I own name clients as well as "out-
. side" talent would be utilized in
, tailored-to-order video shows.
|i On the planning board for early
[production are Harbor Patrol, a
half -hour weekly detective-Coast
■Guard series, starring Bruce Ben-
inett; Busk Pilot, in which Sterling
Hayden would star, and a Private
Secretary series starring Ann
^Sothern.
Jack Chertok Productions is cur-
: rently shooting the 26 half-hour
TV film Sky King series sponsored
by Derby Foods Inc. (Peter Pan
-Peanut Butter) on NBC-TV sta-
tions. It stars Kirby Grant, with
Gloria Winters and Ron Haggerty.
*On the shooting schedule is a new
series of 52 half -hour Lone Ranger
TV films for General Mills Inc.,
starting in May.
Series to Star Irene Dunne
Irene Dunne, one of the top Hol-
lywood motion picture stars, at an
over-all salary of $84,500, was set
by Famous Artists to introduce,
and m.c. as well as act in the Irene
Dunne Television Theatre, series of
26 half-hour programs being filmed
by Edward Lewis Productions.
Thirteen in the series have been
completed, with the balance yet to
be filmed. Joan Bennett was to
have had the assignment in the
Lewis produced series through deal
worked out by MCA, but arrange-
ments were later cancelled. The
Irene Dunne film series will be
sponsored by Schlitz Brewing Co.
starting May 30 on CBS-TV Play-
house of Stars. Lennen & Mitchell,
new agency servicing account, set
deal with budget per film reported
as $17,500.
Choice of Irene Dunne series was
made by Nicholas E. Keesely,
agency's vice president in charge of
radio and television, who spent sev-
eral weeks in Hollywood inspecting
many film shows.
George Raft, a Famous Artists
client, is starred in I'm the Law,
TV film series being made by Cos-
man Productions at Hal Roach
Studios. Seven 30-minute programs
have been shot, with six to be pro-
duced in July.
MCA also is deep in TV activity.
Besides placing talent from its ex-
tensive roster of names on various
live radio and television shows,
MCA has its own TV film packag-
ing and production subsidiary, Re-
vue Productions, headquartered at
Eagle-Lion Studios in Hollywood.
Besides filming the half-hour
packaged dramatic Gruen Guild
Theatre, (Gruen Watch) and Chev-
ron Theatre (Standard Oil Co. of
Calif.), Revue Productions has
completed the Kit Carson 30-min-
ute Western adventure series with
Bill Williams and Don Diamond in
the leads.
Alan Miller, MCA motion pic-
ture vice president and George
Stern, of radio-television division,
recently were shifted to Revue Pro-
ductions to turn out jointly the two
filmed Gruen Guild Theatre and
Chevron Theatre. They succeed
Barney Sarecky who had been
handling production.
On Revue's planning board are
three additional TV film packages,
Famous Playhouse, Regal Theatre
and From Hollywood.
Gertz Clients Enter TV
More than a score of Mitchell
Gertz Agency clients are also work-
ing in TV production at networks
and independent production com-
panies. This agency more or less
specializes in writers, directors,
producers, musical directors, name
cameramen and other production
personnel.
In addition to controlling TV and
film rights to more than 1,000 pub-
lished stories, Mitchell Gertz Agen-
cy also has packaged two video
shows. They are Prestige Theatre
and Nothing New Under the Sun.
Of the latter, 13 half -hour films are
completed and were directed by Bill
Heath, with Art Pierce coordinat-
ing production. Ed Kelso and Les-
lie Swabacher wrote the scripts.
Others in the series are still to be
filmed.
Charles Boyer, Rosalind Russell,
Dick Powell, Joel McCrea, Robert
Cummings and Douglas Fairbanks
Jr. are also joining the fast grow-
ing list of motion picture stars
going into television.
In a deal worked out through
their radio - television representa-
tive, Don Sharpe Agency, with
Official Films, New York produc-
tion-distribution company, they will
be rotated in the weekly 30-minute
Four Star Theatre. Series will be
produced by Don Sharpe Enter-
prises, a division of the talent
agency. George Jenkins directed
pilot film.
Don Sharpe Enterprises also will
produce My Hero, comedy accen-
tuated mystery TV film series
starring Robert Cummings, with
Julie Bishop in the feminine lead.
Official Films is to distribute. It
also will handle distribution of Im-
pulse, psychological suspense series
written by Larry Marcus which
Don Sharpe Enterprises is to pro-
duce. Alfred E. Green who directed
The Jolson Story for Columbia Pic-
tures, has been set in similar ca-
pacity on Impulse. Cast comprises
King Donovan, Paul McVey, Chris-
tine Larson and Tol Avery, with
filming done at Sam Goldwyn Stu-
dios in Hollywood.
Blue-printed for future produc-
tion are two other packages Don
Sharpe is handling. Based on NBC
radio series which stars Joel Mc-
Crea, the Texas Ranger TV film
show will be open-end with Craig
Stevens in the lead. Mercedes Mc-
Cambridge, who does Defense At-
torney on radio, is slated to do a
TV film version too.
Comics Provide Material
Another series to be handled by
Official Films is Terry and the Pi-
rates, produced by Dougfair Corp.
Richard Irving will direct, with
scripts by John and Gwen Bagni.
Cast includes John Baer, Mari
Blanchard, Gloria Saunders, Wil-
liam Tracy and Jack Kruschen.
Series is based on the comic strip
of same title.
Alliance between television and
movies continues to grow stronger
every day despite refusal of some
film leaders to look ahead to the
time when their studios will be
shooting for video.
Even now, according to Basil
Grillo, vice president in charge of
production for Bing Crosby Enter-
prises, more hours of film are being
shot in Hollywood for television
than for movie consumption.
He predicts the day is not too
far off when 75% to 80% of time
on all TV channels will be occupied
by film programs. Concurring are
such industry leaders as Jerry Fair-
banks, head of Jerry Fairbanks
Productions; Louis D. Snader, presi-
dent, Snader Telescriptions Corp.;
Frank Wisbar, producer of Fireside
Theatre series (Procter & Gamble
Co.), and William F. Broidy, presi-
dent, William F. Broidy Produc-
tions.
Sam Goldwyn, always an inde-
pendent thinker and worker, in a
recent interview predicted a "wed-
ding between TV and motion pic-
tures" within the next two or three
years.
Others of the top names being
offered for TV by their respec-
tive agents include Bette Davis,
Loretta Young, Joan Crawford,
Barbara Stanwyck and Ginger
Rogers, but at figures and on con-
ditions that networks or inde-
pendents cannot meet at this time.
Most of the top comics already
(Continued on page 89)
Washington 11
Watches lOKi
ews
11 p.m. News
with
RAY MICHAEL
Now Available Monday and
Wednesday
Nightly except Saturday, Ray Michael
airs a concise five-minute news sum-
mary. With an average daily rating
of 53 (ARB, April, 1952), the 11
o'clock news offers good programming
in a choice time spot.
Watch
Washington
Add to the District of Columbia nine Virginia counties, six
in Maryland, one in West Virginia . . . and you have the
WNBW coverage area, with a population of 1,717,200, an
effective buying income of two and a half billion dollars,
and TV set ownershop of 354,129 ... an area that bears
watching.
w
nbw
NBC Television in Washington
Represented by NBC Spot Sales
OADCASTING • Telecasting
May 12, 1952 • Page 87
film report
Production . . .
Newly incorporated, Wrather Tele-
vision Productions Inc., Hollywood,
is starting 13 half-hour sophisti-
cated comedy TV film series, Boss
Lady. Lynn Bari, film star, enact-
ing leading role of feminine head
of building contracting firm, is co-
featured with film actors Glen
Langdon, Nicholas Joy, Richard
Gaines, Lee Patrick and Charlie
Smith. Firm president Jack
Wrather is co-producing with Bob
Mann, writer of scripts, and Bill
Russell director.
* * #
Howard Welsch, executive pro-
ducer with Fidelity Pictures, plans
to enter the TV field and inde-
pendently produce a half-hour film
series, The Lady From Lloyd's,
built around a feminine investi-
gator from Lloyd's of London. Ne-
gotiations are being concluded with
Constance Bennett, film actress, to
portray "The Lady." Norman
Foster, feature film director, has
been signed to direct the series.
Shooting will start June 1 at the
Motion Picture Center. Each film,
budgeted at $20,000, will contain a
new cast apart from central figure
of the title.
* * *
After converting the recently-
leased Mareal Theatre in Holly-
wood to television, Filmcraft Pro-
ductions plans production this
month of The Bickersons, a half-
hour TV film series based on for-
mer NBC Radio program of same
name, which will be filmed before
live audience from theatre stage.
William Rapp, owner-writer-di-
rector of the radio package, will
serve in the same capacity, with
Isidore Lindenbaum, firm president,
as executive producer, and Ferenz
Fodor as production supervisor.
New automatic camera control
system, used by the company in
filming John Guedel Productions'
Groucho Marx Show for NBC-TV,
will be utilized in this series.
Availabilities . . .
Olio Video TV Productions Inc.,
New York, has added seven films —
three British and four American —
to its feature list, now totaling 36
titles available for TV. Titles in-
clude: "Great Guy," "Man Who
Lost Himself," "White Legion,"
"Wallaby Jim of the Islands," "The
Man From Yesterday," "The Silver
Darlings" and "You Can't Fool an
Irishman." The entire group of 36
is available in full-length and spe-
cially-edited 26-minute versions.
* * *
Sales . . .
Durkee Famous Foods Div., Cleve-
land (condiments), has started
Dangerous Assignment, a half-
hour TV film series produced by
Donlevy Development Corp., Holly-
wood, on KNBH (TV) Hollywood,
May 1. Series on KRON-TV San
Francisco for firm since first of
year. Agency is Leo Burnett Co.
Inc., Hollywood.
* * *
NBC's WNBT (TV) New York has
acquired exclusive New York area
rights to TV Disc Jockey Toons
from Screen Gems Inc., New York.
The series includes production num-
bers, animated cartoons, panto-
mimes and marionette routines,
providing visual elements for use
with latest popular record releases.
* * *
Film People . . .
Douglas Fairbanks Jr. will portray
his late father, the silent film star,
in a new half-hour TV film series,
Tales of a Wayward Inn, based on
Frank Case's book dealing with
theatrical and literary personnages
who frequented Algonquin Hotel,
New York. Co-producers are Hal
Roach Jr. and Carroll Case.
* * *
Jane Wyatt and John Shelton, film
stars, have been signed for Lotfe
Without Wings, half-hour TV film
in Fireside Theatre series for
Procter & Gamble. This carries
through plan of Frank Wisbar,
producer, to include motion picture
names in upcoming films.
Andy and Delia Russell, night club-
recording stars, have been signed
by Arena Stars Inc., Hollywood, for
half-hour TV film series with hus-
band-and-wife format. The series
will be filmed at Churubusco
Studios, Mexico City, and financed
by Don Frankel, oil and racetrack
industrialist.
Andy Clyde, motion picture char-
acter-actor, has been signed by In-
terstate Television Corp., Holly-
wood subsidiary of Monogram, to a
long-term TV contract. The first
major assignment will be Buffalo
Bill, half-hour TV films starring
Jimmy Ellison in title role. Pro-
duction started last week with
Lewis Collins directing from a
script by Joseph Poland. Vincent
M. Fennelly is the producer.
* * *
John Archer, film actor, has been
signed by Jerry Fairbanks Produc-
tions, Hollywood, for starring role
in America For Me, half -hour film
for the Greyhound Corp., Chicago
(transcontinental busses). Locale
will encompass 16 states and film
will be photographed in black and
white for TV release.
Harry Zimmerman, musical direc-
tor, KHJ Hollywood, is to provide
musical background from his origi-
nal score for The Greatest Mother,
special Mother's Day half-hour TV
program being filmed by Jerry
Fairbanks Productions, Hollywood,
for Family Theatre presentation.
Edward Paul, the firm's musical di-
rector, will supervise a 32-voice
choir.
* * *
Ralph Winters, casting director
with RKO Radio Pictures, to Ziv
TV Programs Inc., Hollywood, in a
similar capacity for all Ziv's TV
film series.
William Tinsman, casting director,
Warner Bros., to Roland Reed Pro-
NEW UTP SALES
Shows Go to 8 Markets
EIGHT recent sales in as many
markets were reported last week
for United Television Programs by
Aaron Beckwith, sales director, who
said that the husband-wife pro-
gram, Double Play With Durocher
and Day, leads the list with pur-
chase in two markets and debut
in a third.
WJBK-TV Detroit, through W.
B. Doner agency, bought the
sports-discussion series for the
Michigan Wine Co., and KMTV
(TV) Omaha purchased it for
Storz Beer. The program started
May 1 on WFBM-TV Indianapolis
for the Fehr Brewing Co. with a
special press party, at which plans
for extensive merchandising — in-
eluding autographed baseballs,
sales displays, and a concerted
radio-newspaper campaign- — were
announced.
Big Town, program developed
by Lever Bros, but offered to other
advertisers in other markets
through UTP, was purchased for
WFMY-TV Greensboro, N. C, and
WSAZ-TV Huntington, W. Va., by
Streitman Biscuit Co. The 26-week
package will be distributed na-
tionally on film in early October,
Mr. Beckwith said, pointing out
that it is currently available only
to 29 non-Lever markets.
Other sales were for Royal Play-
house, a re-run of the Fireside
Theatre series, to WDSU-TV New
Orleans and KFMB-TV San Diego.
WENR - TV Chicago purchased
Hollywood Off-Beat, a half-hour
private detective series starring
Melvyn Douglas, and Movie Quick
Quiz was signed for Dixie Cup
sponsorship on WJZ-TV New York.
ductions, Culver City, in similsl
capacity.
* * *
Elmo Billings, feature film edito:
signed by Semaphore Film Corp
Hollywood, in a similar capacity o
half -hour TV film series, Hot Raih
scheduled to go into productio.;!
June 1.
* * *
Sol Lesser, who recently acquire^
travelogue library of Burtoii
Holmes for TV and theatrical rej
lease, has been named president o:!
newly-incorporated Burton Holmes',
World Productions. Serving as di-
rectors are Julian Lesser and Mr
Holmes.
* * *
Mrs. Dorothy Clune Murray has
been elected chairman of the board
of directors for Werner Jansse
Productions Inc., Hollywood.
ONE CH. CITIES
Monopoly Inference Answered
MONOPOLY situations in TV—
where a total of 902 communities
each have but one TV channel alio-]
cated in the table of assignments!
accompanying the FCC's Sixth Re-
port and Order [B»T, April 14]—
are no better or worse than similar
situations existing in AM, accord-
ing to FCC sources. Anyway, they
say, it is a matter of the "nature
of the beast" — radio waves propa-
gation.
FCC comments were solicited
after some observers had pointed to
the 902 single TV station cities
under the allocation plan as in-
stances of monopoly. Commission
reaction was along the following
lines:
• Of the 902 single-station
markets, 26 channels are reserved
for non-commercial, educational
stations in "primarily educational
centers."
$ There are 970 cities which
have a single AM station in opera-
tion today.
© Of the 1,360 radio communi-
ties in the U. S. (i.e. having one or
more AM stations), about 250 have
only 250 w daytime or part-time
stations.
Other points made by FCC offi-
cials, in countering monopoly in-
ferences, are: (1) All TV channels
have not been assigned; it is pos-
sible to squeeze in more channels,
particularly UHF frequencies; (2)
there is a question whether the
communities with only one TV
channel available are going to be
able to support a TV station any-
way— the average population size
of the 902 single-station TV com-
munities is 9,300.
WTVN (TV) Center
WTVN (TV) Columbus' ultra-
modern Television Center will be
ready for occupancy shortly after
May 15, Edward Lamb, station
owner, announced last week. Russell
Mock, WTVN promotion director,
is -arranging formal opening de-
tails.
RANGERTOKE MBBH SYNC-SOUND
*best for-TV films Egg RANGERTONE
USED BY ■ 73 WINTHROP ST
- - ? . . ™ NEWARK 4, N. J.
Page 88 • May 12, 1952
BROADCASTING • Telecasting
There's No Business Like TV Talent
(Continued from page 87)
'V-
are committed. They include Red
Skelton, Eddie Cantor, Bob Hope,
Danny Thomas, Jimmy Durante,
Jack Benny, Donald O'Connor, Alan
Young, Martin & Lewis and Abbott
& Costello.
In line with the pattern now
evolving, Ethel Barrymore was re-
cently signed for a substantial
salary, plus residual rights in a
contract with Interstate Television
Corp., subsidiary of Monogram Pic-
tures, for a series of 26 half-hour
TV films tentatively titled The
Ethel Barrymore Theatre.
Deal was handled by William
isst|) Morris Agency, which also will
supply Interstate with a good por-
tion of the package, including
writers, directors and other talent
for the series.
Miss Barrymore, actress and
narrator on the series, also will act
as consultant to producer Lee
Savin.
Loretta Young reportedly wanted
$100,000 and 50% rights in a pro-
posed TV film series in which she
was to star, so the advertiser
dropped negotiations. CBS, how-
ever, is said to have worked out an
agreement with her through Wil-
liam Morris Agency for a planned
TV series starting in the fall. De-
tails haven't been revealed, but it
is understood the money involved is
a flat fee for 26 half-hour filmed
programs, plus residual rights.
Despite statements to the con-
trary, talks between network exec-
utives and her agent Paul Small,
are still under way for Ginger
Rogers to do a weekly CBS-TV
show. If it materializes, series will
be filmed so she can continue mo-
tion picture commitments. Paul
Small Agency, incidentally, also set
David Rose as musical director on
NBC-TV Ezio Pinza program for
the five weeks it originates from
Hollywood.
Adventure Films
A TV film version is to be made
of the new adventure series, The
Chase, packaged by Frank Cooper
Agency for origination from New
York on NBC radio. Show was
created by Lawrence Klee who
writes CBS-TV Man Against
Crime starring Ralph Bellamy with
Camel cigarettes as sponsor.
General Artists Corp., with prob-
abily the largest number of record-
ing stars in the popular category
of any of the major talent agencies,
is active in live TV packaging and
artist placement. It also has blue-
printed plans to set up a TV film
division utilizing much of that
talent.
CBS-TV Perry Como Show, spon-
sored thrice weekly by Chesterfield,
is a GAC live package. Patti Page,
incidentally, is being offered as
summer replacement for the Perry
Como Show with GAC, her agent,
discussing the deal with CBS-TV
New York executives.
Mel Torme, singer, with a CBS-
TV show of his own, is a GAC
client. Frank Fontaine, comic,
Mindy Carson and Frankie Laine
are others on GAC list who have
been working in live TV on a rather
frequent basis. Mr. Fontaine is
to have his own CBS Radio show
starting shortly. GAC also will
star Mr. Laine in a TV film series
starting in the fall.
With Louis Bromfield, author, as
narrator-host, deal was recently
concluded whereby Bing Crosby
Enterprises will film a 30-minute
TV dramatic series which GAC, in
cooperation with Mr. Bromfield's
agent, Stanley Bergerman, has
packaged under title of Crisis.
Agreement was worked out by
Basil Grillo, vice president in
charge of production for BCE and
Milton Krasny, vice president of
GAC. It calls for the latter to
handle national sales. BCE will
produce and film the series.
Besides handling Bob Hope and
Herbert Marshall for radio and
television, James L. Saphier Agen-
cy, among others, handles place-
ment of Eileen Wilson, singer on
NBC-TV Hit Parade, and Steve
Allen, comedian and m.c. on CBS-
TV Songs for Sale. Agency is also
packager of CBS-TV Al Pearce
Show and CBS-TV Meet Corliss
Archer.
Conte, Kennedy Co-produce
Richard Conte, stage and film
actor, in early April finalized a
deal with Jimmy Saphier and Jay
Kennedy for half interest in TV
rights to their radio package The
Man Called X, which stars Her-
bert Marshall. He will co-produce
with Mr. Kennedy and also star
himself with his wife, Ruth. Mr.
Marshall also is narrator of the
Ziv TV film series The Unexpected,
sponsored by Rheingold beer on
Eastern stations.
Wynn Rocamora has blue-printed
a proposed TV film series based on
the life of Chaminade, French
composer, with Diana Lynn, film
star and pianist, in title role. He
also plans a TV film series starring
Dorothy Kirs ten, Metropolitan
opera star, plus situation comedy
package starring Florence Bates
and Ellen Corby, stage and film
actresses.
Sam Jaffe Agency, in addition to
Donald O'Connor, has other star
names on its list who guest on
radio and television shows. Agency
also is negotiating with NBC-TV
in the Alexander Korda deal,
whereby network would aid in
financing of 26 feature films by
putting up $100,000 on each. In
return, NBC-TV would have exclu-
sive television rights. Agency rep-
resents the British film producer in
the negotiations. TV film packages
handled by Jaffe Agency include
Byline, Washington Lady, Purple
Playhouse, Brass McGannon and
Alarms in the Night.
George Brent has formed his own
company to produce films for video
(Continued on page 90)
The tube that f
"wears spectacles
" X and of cooling to make a v '
cast operations. ( (oca|
For deliveries in minimum t.me,
RCA Tube Distributor.
BROADCASTING • Telecasting
RADIO CORPORATION of AMERICA
ELECTRON TUBES HARRISON. N.J.
May 12, 1952 • Page
FINAL
TELEVISION
ALLOCATIONS
REPORT
EXTRA COPIES
AVAILABLE
NOW
AT $3.00
EACH
This is the complete re-
port— 196 printed pages —
just as the FCC released
it, Monday, April 14, 1952.
This volume shows the
complete city-by-city
breakdowns for all 2,053
proposed stations in 1,291
communities. There are
sections on antenna
heights, educational res-
ervations, power, proce-
dures, Hennock's and
Jones' opinions, zoning
and mileage separation.
You'll want library cop-
ies, home copies, tear
copies and working cop-
ies. Please use the coupon
below and order today.
Limited Supply.
There's No Business Like TV Talent
Broadcasting • Telecasting
670 NATIONAL PRESS BLDG.
WASHINGTON 4, D. C.
Please send copies of
the Final Television Allocations
Report at $3.00 each.
□ M/O, cheek □ please bill
ZONE STATS
(Continued fi
as well as theatrical release. First
TV series scheduled is Address —
Tangiers. Mr. Brent is 50% stock-
holder in the company with Wil-
liam B. White, his agent, as
partner. Firm is listed as George
Brent Productions Inc.
Mr. White also is packaging a
TV film series, Her Honor the
Mayor which will star Bette Davis
if a deal agreeable to both can be
worked out. She made her TV
debut with Jimmy Durante on
NBC-TV All Star Revue on April
19. Eve Arden, starring in CBS
Radio Our Miss Brooks, will do
likewise in the CBS-TV version
starting in the fall, in a deal
worked out by Mr. White's agency.
Gloria Swanson will be starred
in a half-hour TV film series to be
made by Tele-Voz Co., Mexico City.
Deal calls for salary, plus residual
rights. She is under contract to
Simmel-Meservey TV Productions,
Beverly Hills, subsidiary of Simmel-
Meservey Co., which will handle
distribution of the series, titled
Gloria Swanson Show.
Joan Crawford's offer to major
networks, through her agent Music
Corp. of America is said to be for a
five-year TV deal, in which she
would get $200,000 per year to star
in 26 half-hour films, plus 50%
ownership of the properties.
Established names will be used in
some of the upcoming filmed Fire-
side Theatre, sponsored by Procter
& Gamble Co., in a new policy an-
nounced by Frank Wisbar, pro-
ducer.
Stars Being Sought
Among those he is or will be
negotiating for on the new 40 films
currently being shot are Andrea
King, Geraldine Brooks, Mary Sin-
clair, Frances Dee, Virginia Grey,
Vanessa Brown, Sarah Churchill,
Barbara Britton, Mari Aldon and
Ruth Warrick. Shooting of the
new group of half-hour TV films
which started April 14, continues
through September 28.
Dan Duryea, available to radio
and television through MCA, will
be starred in 52 half-hour TV
films, The Affairs of China Smith,
packaged by Tableau Television
Ltd., which Edward Lewis Produc-
tions is shooting. Proktor Syndica-
tion International will handle dis-
tribution. Robert C. Dennis has
writing assignment for series which
is being financed by Messrs. Lewis
and Duryea, and Bernie Tabakin,
who will produce and direct.
With Arthur Kennedy, Edward
Arnold, Diana Lynn and Akim
Tamiroff among stars, National
Repertory Theatre Inc., newly or-
ganized to produce films for TV,
has set itself up at Motion Picture
Center.
With it will be identified such
directors as King Vidor, David
Miller, Tay Garnett, Robert Florey,
Christian Nyby and Ray Enright.
Tony Owen is president with
Donald Hyde, Jay Hyde and Arthur
om page 89)
Kennedy, vice-presidents. William
Kozlenko is secretary-treasurer.
One of the most ambitious ven-
tures in making TV films, this
group will function like a stock
company with players alternating
as stars and support, it was said.
Group will share profits on partici-
pation, with Interstate Television,
subsidiary of Monogram Pictures
Corp. financing and handling dis-
tribution.
Completed are two half-hour
films, The Victim, co-starring
Messrs. Arnold and Kennedy, with
Mr. Kozlenko, writer, and Fobert
Florey, director, and This Is Villa,
with Messrs. Tamiroff and Kennedy
co-starred, and Josephine Niggli,
writer, and Ray Enright, director.
Lee Savin is supervising produc-
tion for Interstate.
Virtually every big name in
Hollywood, especially those not
under exclusive movie studio con-
tract, has an eye on television.
Some are talking deals direct with
TV film producers or packagers,
while others are working it through
their respective agents. These in-
clude stars and lesser name talent,
producers, directors and writers
too. Many who appear to shun the
new media only await an oppor-
tunity to enter the field.
Strictly Business
(Continued from page 16)
the same territory, watching busi-
ness in Minneapolis, Milwaukee,
Cleveland, Detroit and Indianapolis.
A specialist in Canadian stations,
Mr. Reilly has worked with outlets
there on both jobs. The Adam
Young Co., represents 23 Canadian
and 20 U. S. stations. While attend-
ing the annual broadcasters' con-
vention in Canada this spring for
the first time in several years, Mr.
Reilly recommended that managers
increase their radio rates before
television installations are put into
operation, presumably this fall.
Spot business, in which he has
seen no rate cuts of any kind, is
up everywhere, Mr. Reilly says, and
will continue to climb as station
managers cooperate in local promo-
tion and merchandising for the
client.
His stations, in general, report a
heavy demand for early morning
and daytime spots. CKLW Windsor,
which hit its sales peak in October
1950, last year recorded an in-
crease in sales of 104% — with new
accounts still coming in.
Mr. Reilly, a native New Yorker,
attended Fordham U., for a liberal
arts course, later studying law in
night school for two years. He
acquired financial experience in a
bank and a Wall St. brokerage
house before the depression, at
which time he went to work for the
City of New York as a welfare in-
vestigator, prosecuting relief
frauds. His checking resulted in the
first conviction of such a violator.
Bill Reilly lives in suburban Park
Ridge and is a member of the Chi-
ATTESTING to successful results for
its Red Bond Flour, General Mills
presented pouch of 90 silver dollars
to WIRC Hickory, N. C, winner of
GM first prize. WIRC competed with
27 other outlets in five southeastern
states with listener contest based on
theme, "Win Your Weight in Silver
Dollars." (Above) Mrs. Mattie Pad-
gett, WIRC program director, re-
ceives five pounds of silver dollars
from J. C. Lawton of Charlotte, GM
district sales manager. Knox Reeves
Adv., Minneapolis, GM agency, also
congratulated WIRC General Man-
ager Edmond H. Smith Jr. for
"splendid job" by station in getting
results.
cago Radio Management Club. He
spent a lesiurely vacation in Florida
this spring teaching his daughters,
Rita, 14, and Adelaide, 11, how to
fish in the Gulf waters. Although
he knew more than they about the
theory, the girls showed him that
practice in this case was more suc-
cessful.
SLOAN AWARDS
To Be Announced May 20
FOURTH annual Alfred P. Sloan
radio and television awards for
highway safety will be presented at
a dinner at the Waldorf-Astoria in
New York on May 20. Winners will
not be announced until that time.
The awards, administered by the
National Safety Council in con-
junction with its public interest
awards, are "designed to recognize
outstanding public service in traffic
accident prevention by radio and
television stations, networks, and
advertisers."
Dramatized themes of this year's
award-winning programs will be
presented on NBC-TV's American
Inventory program, 'which will be
telecast at the dinner.
Looking for Radio &
Television Technicians?
RCA Institutes, Inc., graduc
at regular intervals, as technicians,
operators and laboratory aids. Our
men graduate with a first class Radio-
Telephone License. Call on us for your
technical personnel needs.
Write to: PLACEMENT MANAGER
RCA INSTITUTES, INC
Page 90 • May 12, 1952
BROADCASTING • Telecasting
Vandalism Fight
DRAMATIC documentary on
window-breaking by young
vandals was broadcast Thurs-
day as a one-time produc-
tion, by WOL Washington,
repeated Sunday, and will be
repeated at the city's schools
in an effort to curb this costly
damage. District of Colum-
bia school, church, civic and
business leaders took part in
the broadcast along with
children at a school play-
ground where an organized
effort is under way to con-
v trol breakage. The WOL
news staff prepared the pro-
gram after weeks of record-
ing and editing under direc-
tion of George W. Campbell,
program manager, and Gene
Berger, newsman.
BROADCAST BAN
Moody Terms It 'Mistake'
HOUSE ban on radio and televi-
sion at committee hearings is a
"mistake," Sen. Blair Moody (D-
Mich.), former newsman and com-
mentator, said last week in a tran-
scribed radio show, Meet Your Con-
gress, which he moderated before
he was appointed to the Senate.
Two other former newsmen
turned politicians, Sens. A. S. Mike
Monroney (D-Okla.) and Fred A.
Seaton (R-Neb.), appeared on the
program. Sen. Seaton is president
of KHAS Hastings, Neb., of KMAN
Manhattan, Neb., and vice presi-
dent of KGGF Coffeyville, Kans.
Program discussed freedom of
access of information in govern-
ment. All three criticized the
Presidential order which cloaks
some government news with se-
crecy. The information classifica-
tion order as a security measure
issued by President Truman last
September also was "a mistake,"
Sen Moody said. Sen. Monroney,
former Oklahoma City News edi-
torial writer, said it was "obnox-
ious, destructive" while Sen. Seaton
described it as "worse than the
disease it tried to cure."
On broadcasts of Congressional
committees, Sen. Moody said Con-
gress "ought to have better rules
covering the conduct of hearings
and the protection of witnesses.
But the public should be admitted."
Sen. Seaton, seeing most meetings
open to the public, added, "we
shouldn't turn them into a hippo-
drome, into a circus." Lights
needed by newsreel photographers,
flashbulbs of still cameramen and
the presence of TV equipment, he
said, are "not conducive to the
peace of mind." Sen. Monroney
suggested the telecasting of "edu-
cational" hearings but not those
in which a witness' reputation may
be smirched.
NJBA HITS CURBS
Committee To Seek
Coverage Rights
APPOINTMENT of a committee to confer with state officials in an ef-
fort to clear the way for radio coverage of public hearings conducted by
legislative committees was authorized in a resolution adopted by the New
Jersey Broadcasters Assn. at its spring meeting last Monday in Atlantic
City [B»T, May 5]. *
ABC Radio Hollywood Workshop won
Net-Workshop Award for "best pro-
duction of month" with presentation
of The Word, written by Arch Oboler,
produced by Steve Markham and John
Eppolito.
Representing the state's 20 radio
and TV stations, and acting after
WJLK Asbury Park and WTTM
Trenton were denied permission to
broadcast hearings on a bill con-
cerning bingo, the NJBA adopted
a resolution which said, in part:
"Any effort on the part of elected
officials to deprive the public of
immediate access to public proceed-
ings through the medium of radio
is an infringement on the right
of the electorate to full and im-
mediate information, and an in-
dication of the growing trend to
censor and stifle a free press and
a free radio."
Meanwhile, NJBA members were
told in a speech by FCC Comr.
Rosel H. Hyde that the Commis-
sion's procedures in handling the
new TV allocations are designed to
bring television to the largest num-
ber of persons as soon as possible.
Denver is the largest city without
television service and tops the list,
he said, explaining that a city 40
miles distant from a TV station is
considered a city without TV
service.
Comr. Hyde cautioned the broad-
casters that with only seven hearing
officers and multiple applications
for each channel in the ma jot-
cities, early action cannot be ex-
pected.
No Handouts By FCC
With respect to the educational
reservations, Comr. Hyde pointed
out that FCC cannot hand out
endowments or what amounts to
land grants in the way of chan-
nels for educational institutions.
It has earmarked channels for non-
commercial educational stations in
the public interest. But the policy
of the FCC, Comr. Hyde said, is
to make changes as changes are
required, and any change in the
educational reservations will de-
pend upon an examination of the
facts. If the present allocations
should prove unrealistic and the
public interest would be served by
some other use, the FCC will
examine these reservations on the
basis of new evidence, he stated.
At an afternoon session, Walter
Erickson, radio director of Gray
& Rogers Agency, Philadelphia,
gave the broadcasters an insight
into the problems that an agency
faces in recommending radio and
television to its clients.
"On the surface," he said, "it
would seem that both radio and
television should be u?ed. Unfor-
tunately, in a good many cases
that is impossible. . . .
"It's surprising the number of
advertisers whose total budget is
$50,000 a year or less. When you
deduct from that sum allowance
for direct mail, point of sale ma-
terial, the amount left for radio,
newspapers and television is con-
siderably less than $50,000.
"In Philadelphia," he continued,
"three 20 second spots a week cost
approximately $45,000 per year.
Granted that television has high
visual impact, high ratings and
low cost per thousand, are three
spots a week sufficient if that is
to be the only advertising effort?
"I am not trying to imply," he
went on, "that television can't do
a job. It can and it's working for
advertisers every day. I am just
saying that television on a limited
budget creates a problem which is
not always easily resolved."
Daytime Radio Selling
Daytime radio isn't hard to sell,
he pointed out, because survey
figures show that listening is at
about the same level as it was be-
fore TV. Too, some advertisers
feel that housewives are too busy
during the day to spend an ap-
preciable amount of time watch-
ing television, Mr. Erickson added.
Television sets-in-use figures, he
said, have often been misinter-
preted. Since viewing is high, it
is sometimes taken for granted
that the bulk of viewers are former
radio listeners. But, he continued,
television has attracted a good
percentage of persons who were not
regular listeners. To substantiate
this point, Mr. Erickson referred
to the Philadelphia Radio Pulse for
January - February 1946, which
showed 28.8' ^ sets in use between
6 and 12 p.m. Six years later,
1952, the same period showed
58.5 television and radio sets
in use.
This, he said, means that there
is almost twice the listening and
viewing audience between 6 and
12 p.m. as there was listening to
radio in 1946. He saw it as proof
that the public, given something
it wants, will be receptive and, he
admonished, it is up to radio to
give them what they want.
WVOK WINS SUIT
For Book Ad Debt
JUDGMENT in favor of WVOK
Birmingham, Ala., was reported by
the station in its suit May 1 for
collection of a debt due WVOK for
advertising a book for Simon &
Schuster, New York publishing
firm.
The suit, which WVOK termed
as unprecedented in radio annals,
was brought directly against Simon
& Schuster by Howard B. Cohen,
Birmingham attorney, after un-
successful attempts to collect from
National Radio Adv., which placed
the ad "a mail order deal," for the
book, 1951 Tax Instruction Book,
the station reported.
It Figure*!
It figures... that with our
Unlimited Opportunities for
business and industry — our
Sunshine, Sea Breezes and
Tropic Allure — Miami,
(Dade County) Florida is
the fastest growing Key
Market in the South!
And, it figures — that to get
your portion of this billion-
plus buying income market,
your smartest choice for
[Mass Sales is WIOD...the
Radio Station that for over
> 26 years has served, sold and
entertained with unexcelled
performance not only
Miami, but Florida's entire
lower East Coast!
For all the other figures,
just call our Rep... George P.
Hollingbery Company.
James M. LeGate General Manager
5,000 WATTS • 610 KC*NBC
BROADCASTING • Telecasting
May 12. 1952 • Page 91
TRADE RULES
FTC-Industry Conference
Slated June 18
SUGGESTED trade practice rules for radio-TV set-makers, based on
recommendations drawn up by a special All-Industry Committee, were
released by the Federal Trade Commission last Wednesday and tenta-
tively set for discussion at a third government-industry conference
June 18. ★
Rules were drafted by the indus-
try group under leadership of
Radio-Television Mfrs. Assn. and
at the request of FTC's Trade
Practices Conference Bureau. They
will be circulated to industry mem-
bers prior to the third and probably
final conference before they are
adopted.
Standards will guide manufac-
turers, dealers, distributors and
other groups operating in inter-
state commerce under FTC's juris-
diction. When finally adopted, they
will extend radio trade practices on
the books since 1939 to cover tele-
vision.
The industry draft once again
poses the colorcasting issue, though
this is rendered academic by virtue
of the government's ban on mass
production of color TV equipment.
Industry committee backed up
FTC's suggested provision (last
year) touching on certain phases
of adaptability and convertibility
of video receivers by recommending
addition of Section II under Rule 9 :
Under this rule and with respect
to devices or accessories to convert
an existing black and white television
receiver to receive a color signal, it
is an unfair trade practice to fail to
disclose that the result of the in-
stallation of such devices or acces-
sories, will be a smaller picture than
the original black and white picture
of the set if such be the fact.
A related point cropped up dur-
ing two previous industry confer-
ences held by the commission last
June and September, with CBS Inc.
arrayed against certain industry
segments over the question of pic-
ture "degradation"- inherent in
conversion of monochrome sets un-
der the CBS color system. Adver-
tisements of color converters claim-
ing they will attain actual viewable
area commensurate with tube size
also were discussed.
Following the second of the two
conferences, FTC asked the indus-
try to name a special committee to
solicit industry views and work out
a draft. The commission's own
proposed draft served as the basis
for the second session.
The rules touch on misbranding and
deceptive selling methods; a set of
standard definitions; advertisements
to be prohibited; sponsorship; altera-
tion of brand names; deceptive use or
change of cabinets; alteration or re-
moval of serial numbers; deception as
to size of actual picture, price, discon-
tinued models, identity of manufac-
turer; misuse of term "factory re-
built"; misrepresentation as to effec-
tiveness of TV antennas; guarantees
and warranties; misuse of the word
"free"; false invoicing; imitation of
trade marks, names; "spiffs" and "push
money"; tie-in sales; threats of in-
fringement suits; use of lottery; coer-
cion to fix prices; defamation of com-
petitors; commercial bribery.
One significant new proposal is
that involving deception as to pic-
ture actually shown on any TV set,
which prompted considerable dis-
cussion last year. It would be un-
fair practice to deceive prospective
purchasers as to actual viewable
tube, with or without added devices.
"It shall not be deemed deceptive
to use the size which has become
standard and accepted in the indus-
try . . . provided there be a con-
spicuous and non-deceptive dis-
closure of the size of the actual
viewable picture if it be smaller."
"Standard measurement" was
described as that "in inches, to the
nearest inch, of the largest bulb
diameter or diagonal of the tube,"
with any tube on a one-half inch
dimension being assigned the small-
er inch measurement.
The industry recommendations
were drawn up by a committee
under chairmanship of Louis B.
Calamaras, executive vice presi-
dent, National Electronics Dis-
tributors Assn. Other committee
members: Glen McDaniel, RTMA
president; Edwin A. Dempsey, Na-
tional Television Dealers Assn.;
John Martindale, National Assn.
of Cathode Ray Tube Mfrs.; Ross
D. Siragusa, Admiral Corp.; Mor-
ton Farr, National Appliance &
Radio Dealers Assn., and Fred
Walker, Arlington, Va., radio-TV
dealer.
Omitted from the industry draft
was an RTMA proposal, offered in
June 1951, that "advertisements
. . . stating, purporting or imply-
ing that any television receiving set
can be adapted to receive color
broadcasts in black and white which
do not also state that the result-
ing black and white picture gives
materially less picture detail than
a standard black and white broad-
cast picture, if such be the fact,"
be considered an unfair trade prac-
tice.
CBS Inc. let it be known at the
first conference, through an at-
torney, that it felt such a proposal
to be discriminatory and traced
testimony which eventually culmi-jp,
nated in FCC's approval of the
CBS color system. National Pro-
duction Authority, acting for the
Office of Defense Mobiliation and
in apparent agreement with indus
try members, than levied its equip-
ment ban.
In recent months, however, there
reportedly has been general agree-
ment that the rules as now drafted
would not prove objectionable. All
segments of the manufacturing in-
dustry were consulted before the
industry draft was submitted to
FTC.
milestones .
► FIFTEEN years of broadcast-
ing have been completed by WFTC
Kinston, N. C. Celebration was
marked by anniversary broadcast
featuring greetings from Ernest
Lee Jahncke, ABC radio network
vice president, as well as from ABC
stars. FCC's birthday present to
station was announcement of an
initial decision to grant change in
facilities from 250 w on 1230 kc to
5 kw day, 1 kw night directional
on 960 kc [B»T, March 3].
►WLW Cincinnati's farm program,
Everybody's Farm, has been aired
for the 4,000th time. In trib-
ute, Roy Battles,
WLW farm pro-
g r a m director,
presented an ac-
count of the his-
tory of the pro-
gram and the
137-acre farm it-
self, reportedly
one of only two
farms in the U.
S. owned and op-
erated by a radio
station. Program is broadcast di-
rectly from the fields and farm
house.
► Jean Hersholt's 15th anniver-
sary as star of the Dr. Christian
CBS Radio show will be celebrated
May 21 by theatrical luminaries at
New , York's 21 Club, before Mr.
Hersholt leaves on a European
business tour. The show will con-
Mr. Battles
tinue through the summer on tape.
Chesebrough Mfg. Co. (Vaseline
brand products) is sponsor.
► HARVEY OLSON, program
manager, WDRC Hartford, Conn.,
observed his 17th anniversary with
the station during April.
*- WTTM Trenton, N. J., early last
month celebrated its 10th anniver-
sary, marking occasion with open
house and several "birthday"
parties. The station received spe-
cial commendation from Mayor
D. J. Connolly of Trenton.
► HELOISE PARKER BROEG,
"Mother Parker" of Food Fair,
aired daily on WEEI Boston, has
marked her 12th anniversary
with the station.
► TELENEWS Productions Inc.,
New York, subsidiary of INS, in
April marked beginning of its fifth
year of Telenews Daily, television
newsreel service. Herbert Scheftel,
Telenews president, said firm is
only independent newsreel producer
"that has been supplying television
stations with daily newsreel footage
for so long a time."
► NATIONAL Assn. of Home
Builders noted the first birth-
day of its national radio pro-
gram, Housing Headlines, May 1.
Show has been recognized by build-
ers all over the country as a power-
ful selling aid and a public rela-
tions medium and is now heard in
43 cities.
PROTECT YOURSELF, your STAfF, your CLIENTS
from the daily hazard of
LIBEL, SLANDER, INFRINGEMENT OF
COPYRIGHT, INVASION OF PRIVACY
Arising from Editorializing, Speeches, Newscasts, Ad libs, Financial
Comment, Mystery Plots, Gossipy Announcements, Man-on-the-street
Interviews.
USE CAUTION -LADY LUCK IS A DESERTER!
IT COSTS SO LITTLE TO BE SURE WITH INSURANCE.
For details, write to the Pioneer in this line.
EMPLOYERS REINSURANCE CORPORATION
Insurance Exchange Bldg. — Kansas City, Mo.
WFIL
560 kc.
3Ff)e $fjilabelpf)ia
inquirer fetation
An ABC Affiliate
First on the Dial
In America's Third Mcrke'
Page 92 • May 12, 1952
BROADCASTING • Telecasting
NSRB CHAIRMAN
Urges Plant Dispersion
DISPERSION of top industries is
a key factor in deterring- any enemy
attack on the U. S., Jack Gorrie,
chairman of the National Security
Resources Board, declared last
Tuesday.
Addressing the annual Armed
Forces and Veterans meeting of
Brotherhood Temple Ohabei
Shalom in Boston, Mr. Gorrie noted
that America is "developing pro-
grams for the protection of defense-
supporting industries" by disper-
l sion of new manufacturing plants
,and other security measures. About
; two-thirds of major production cen-
ters have organized committees to
pursue this program, he added.
CBC Clergy Clinics
SPECIAL CLINICS for Canadian
clergy using radio are being held
in various parts of Canada by the
Canadian Broadcasting Corp. These
clinics are conducted to acquaint
clergymen with the use of the mic-
rophone, radio writing and speak-
ing, religious series on CBC net-
works and stations, and other
broadcast topics intended to famil-
iarize them with the special re-
quirements of the radio audience.
About 20 clinics have been held to
date and a number are scheduled
in various parts of -Canada for the
early summer months.
Hersholt Contributes
AS a "link in the chain of
Danish - American friend-
ship," Jean Hersholt, CBS
Radio's Dr. Christian for the
past 15 years, last week pre-
sented his collection of Hans
Christian Andersen manu-
scripts, letters and first edi-
tions to the U. S. Library of
Congress. Presentation was
made to Library Director
Luther Evans, and backed by
"enthusiastic" approval of the
government of Mr. Hersholt's
native Denmark. Collection,
reportedly valued at $75,000,
is in addition to Mr. Hers-
holt's previous donation of
120 Andersen items.
allied arts
NICK ARCHER, Paramount News,
JOHN PEPPER, feature writer
formerly with Life, Fortune and Ar-
gosy and ERFORD BEDIENT, Cou-
rier-Express, Buffalo, to news staff,
Telenews Productions, N. Y.
KENNETH C. MEENKEN Jr., mid-
western sales manager, National Union
Radio Corp., Orange, N. J., appointed
vice president in charge of equipment
sales of cathode ray tubes, receiving
tubes and government business. F. W.
TIMMONS, regional sales manager,
Allen B. DuMont Labs, joins National
as eastern sales manager.
ALLEN B. DuMONT Labs, Clifton,
N. J., has released brochure on mean-
ing of UHF. New development in TV
is explained in non-technical terms
aimed at clarifying problems which
UHF presents for perspective station
owner. Booklet deals with difference
between UHF and VHF, and cost and
installation of the former.
WALTER P. CHRYSLER Jr. and
LEONARD SILLMAN announce for-,
mation of Entertainment Manage-
ment Corp., 33 West 42nd St., N. Y.
Firm will manage and represent
artists in all entertainment fields.
J. T. McALLISTER, manager of fac-
tory service, RCA
Hollywood, to Hoff-
man Radio Corp.,
L. A., in similar ca-
pacity.
VINCENT COL-
BERT, Western
Litho Go., S. F., ap-
pointed sales pro-
motion manager for
radio, television
and traffic appli-
ances, General Elec-
tric Supply Corp.,
S. F.
DR. WINSTON E. KOCK, head of
acoustics division, Bell Telephone Labs,
Murray Hill, N. J., to receive honorary
degree of Doctor of Science from U.
of Cincinnati at June 6 commence-
ment.
W. S. HARTFORD, vice president in
charge of sales, Webster-Chicago
Corp., Chicago, retires May 15 after
25 years in electronics field.
Mr. McAllister
GATES
QUINCY,
ILLINOIS
THESE OFFICES
TO SERVE YOU
QUINCY, ILL TEL. 8202
HOUSTON, TEXAS TEL. ATWOOD 8536
WASHINGTON, D. C. ... TEL. METROPOLITAN 0522
MONTREAL, QUE TEL. ATLANTIC 9441
NEW YORK CITY ..... TEL. MURRAY HILL 9-0200
ROADCASTING • Telecasting
LEE ORGEL, former manager of ra-
dio-TV department, Nardella, Collins
& Co., N. Y., named head of new West
Coast office of Sterling Television Co.,
producers and distributors. Headquar-
ters are located in Hollywood.
ADELE HAGER, WHVR Ann Arbor,
Mich., to Broadcast
Productions Inc.,
Detroit, as account
executive.
RICHARD ROB-
BINS, Television
Film Productions,
Columbus, ap-
pointed film corre-
spondent for state
of Ohio by Asso-
ciated Press serv-
ing Spot News Pro- Miss Hager
ductions.
FRANK J. DIELI, chief engineer of
Garod Radio Corp., N. Y., named vice
president and chief engineer of Majes-
tic Radio & Television, division of Wil-
cox-Gay Corp., Brooklyn.
Equipment
RCA, Camden, N. J., announces pro-
duction of new portable radio, Model
2B400, designed to use newly de-
veloped RCA long-life batteries pro-
viding power for 10 times more play-
ing time than present batteries. Unit
also features automatic volume con-
trol to eliminate alternate fading
and blasting. Radio plays instantly
with no warm up necessary.
SIMPSON ELECTRIC Co., Chicago,
announces engineering changes in
Model 381 Capacity Bridge making
unit more compact and useable. Push
button arrangement has been perfected
to obtain desired range. Bridge arm
must be adjusted for maximum meter
deflection. Capacity can then be read
on the scale.
"Technical
JOHN ROGERS, engineering staff,
WNBW (TV) Washington, appointed
chief engineer at that station and
WRC-AM-FM Washington.
JAMES L. PRESTON, chief engineer,
KCHI Chillicothe, Mo., to engineering
staff, KRVN Lexington, Ky.
JOHN McLEOD, engineer, KFI Los
Angeles, recuperating from appen-
dectomy.
AP Radio Style
ASSOCIATED PRESS last week
issued a 25-page booklet entitled,
"AP Radio News Style Book." The
booklet was written by Andrew C.
Lang, day supervisor, AP Radio
News Report. In a brief foreword,
John A. Aspinwall, AP radio news
editor, comments that the book "is
designed primarily as a guide to
the special requirements of proc-
essing copy for the AP radio news
wire." The booklet was distributed
to 100 domestic AP bureaus and to
the 1,175 member AP radio and
television stations.
I
f4ttct the final test is cost per 1000!
You'll find KWK's LOW-low cost
per thousand radio homes
delivered makes . . .
nzdia (but
in St. Louis!
Your Katz man has the
facts based
on Pulse reports!
Globe-Democrat Tower Bldg.
Saint Louis
<7Ae KATZ AGENCY
What a Buy!
N
B
C
PROGRAMS
For "Minutes"
& Chain Breaks
IN
YOUNGSTOWN, 0.
5000
WATTS
Serving America's
34th Market
WFMJ
REPRESENTATIVES
Headley-Reed Co.
May 12, 1952 • Page 93
Hyde Renominated
(Continued from page 27)
section handling applications for
new facilities and assisted in a
probe of network broadcasting.
Beginning h i s international
broadcast activity, which later was
to place him in a position as top
expert at FCC, Comr. Hyde was
a member of the U. S. delegation
to the Third Inter-American Tele-
Communications Conference in Rio
de Janeiro in 1945 when he was
still General Counsel.
In 1947, he made a flying trip to
Havana and Mexico City on
NARBA, attempting to work out
new uniform standards of potential
interference for standard broad-
cast stations. He was active in the
same year during argument before
FCC on the clear channel ques-
tion.
Two years later, Comr. Hyde
was chief of the U. S. delegation
at the Third NARBA conference
in Montreal and again at a similar
conference in 1950 in Washington.
Lineup of FCC members is three
Democrats, three Republicans and
one Independent. Other Republi-
cans, aside from Vice Chairman
Hyde, are Comrs. Robert F. Jones
and George E. Sterling. Democrats
are Chairman Paul A. Walker,
Comrs. Frieda B. Hennock and
Robert T. Bartley (appointed this
year to vacancy caused by resigna-
tion of ex-Chairman Wayne Coy).
Comr. Edward M. Webster is the
Independent.
Mr. Dick Grahl
Wm. Esty & Co.
New York City
Chevrolay deeler
i' hot his self ads
Sunday papers
to tell peeple
to lissen to his
spot announce-
"wCHS with
5000 at 580
He sez he haz
th' Chewy, th'
biggest sellin'
car in Amer-
ica, and thet
ll'CHS_ haz
more listeners
in th' state
than any other
stashun. Since
he haz bin in
than 30 yrs,
th' peeple must
hev given him
th' 30-yr. test
jist like you
tell them to
give Camels
th' 30-day test
•with yore spots
on WCHS and
yore Bob Hawk
show which we
hev.
WCHS
Charleston, W. Va
EXPANSION plans for Edward Lamb Enterprises Inc. v/sre discussed in con-
nection with opening of Mr. Lamb's New York headquarters at the Hotel
Barclay. Conferring on advertising budget and other facets of his radio-TV-
newspaper properties are (I to r): Bernard H. Pelzer Jr., managsr of New York
office and national sales manager of Lamb Enterprises; Edward Lamb, radio-
TV station owner and newspaper publisher, oriel Carl F. Hallberg, gsneral man-
ager of WHOO-AM-FM Orlando, Fia. Station managers and newspaper
executives convened in Erie, Pa., and accompanied Mr. Lamb to New York
for opening of new offices (Suite 250-251) at 11 1 E. 43th St. Lamb properties
include WICU (TV) Erie and the Erie Dispatch; WTVN (TV) Columbus, Ohio;
WTOD WTRT (FM) Toledo, and WHOO-AM-FM. Office opened late last
month.
BALANCED FARMING DAY
WIBW-lnstigated Project Gathers Momentum
INTEREST is mounting through-
out Kansas in a Smith County farm
project instigated by WIBW To-
peka, Kan.
The project, entitled Balanced
Farming Day, is designed to illus-
trate improvements which would
mean better living for farmers.
Activities of Balanced Farming Day
will center on a farm near Lebanon,
Kan., Aug. 7.
WIBW says that the project will
fill "a dire need for dramatization
of balanced farming and family liv-
ing in North Central Kansas."
Alan Young, WIBW promotion
manager, announced that the sta-
tion has scheduled a concentrated
build-up campaign. WIBW will air
remotes from the project site on
Balanced Farming Day.
Cooperating in the project are
county, district, state, regional and
national soil conservation officials.
Kansas State College is helping.
And, of course, so is the WIBW
farm department.
How will Balanced Farming Day
be financed? WIBW emphasized
that no cash donations will be so-
licited. Each agency, organization
and business association will con-
tribute time, energy, equipment and
facilities, the station added. Sev-
eral organizations have volunteered
to assist with the feeding of work-
ers.
In turn, each business firm and
agency will be provided with ade-
quate opportunity to exhibit and
demonstrate whatever it uses on
Balanced Farming Day.
One project official explained,
"We propose to install a complete
soil conservation program on the
farm in one day. We propose to
start a soil building program on the
farm which should, if continued,
return the farm to its former posi-
tion of providing a comfortable liv-
ing for one family.
"We propose to relocate, con-
struct, repair, modernize and paint
several of the farmstead buildings,"
the official added. "We propose also
to mend fences and corrals, land-
scape the property and to mod-
ernize the house."
N.Y. AD WOMEN
Miller Named President
NEW OFFICERS of the Advertis-
ing Women of New York will be
formally installed during the club's
40th anniversary dinner tomorrow
(Tuesday) at New York's Hotel
Martinique.
Nadine Miller, director of press
and public relations for C. E.
Hooper Inc., succeeds Helen Berg,
vice president and director of her
Majesty Underwear Co., as organ-
ization president, with Miss Berg
continuing to serve as ex-officio
board member.
Other officers elected for the new
term include:
Ruth M. Volckmann, New York
manager of Sawyer-Ferguson-Walker
Co., newspaper representatives, first
vice president; Harriet Raymond, Plas-
tic advertising manager, Celanese Corp.
of America, second vice president;
Mary Heeren, assistant to president of
Douglas Leigh Inc., treasurer; Hortense
Fillion, public relations consultant, as-
sistant treasurer; Hulda Kloenne, di-
rector of education, Paper Cup & Con-
tainer Institute, corresponding secre-
tary, and Marjorie Reiners, Printers'
Ink, recording secretary.
Newly elected members of board of
directors are Beverly Brice, promotion
assistant, Life magazine; Antoinette M.
Casey, assistant director of advertising
and sales promotion, Frankfort Dis-
tillers Corp.; Rita Otway, executive
secretary of Publicity Club of New
York, and Virginia G. Smith of the
importing firm bearing her name. Con-
tinuing as board members are Catherine
Owens, Hearst advertising service;
Emma Weinstein, associate advertising
manager of Forbes magazine, and
Barbara Wells, WOR-AM-TV New York
commentator.
FM'S PULL
Zenith Tests Reportec
FM ADVERTISING by Zenith Ra
dio Corp. produced inquiries hav
ing an overall cost 55% below AM
radio in a recent nationwide spot
announcement campaign for hear
ing aids, according to Ted Leitzell
Zenith public relations director.
Speaking last Tuesday in Birm
ingham, Ala., Mr. Leitzell said in
some areas FM outpulled AM by a
substantial margin, with AM I
ing in others, but the cost per in-
quiry was lower for FM. There were
other areas where AM outpulled'
FM and had a lower cost.
Duplicate transcriptions were
prepared for the AM and FM an-
nouncements, identical except for
post office box numbers. Some FM-
only stations were used and sta-
tions normally duplicating their AM
and FM were asked to separate
their facilities and run individual
keyed announcements for each me-
dium.
Since this separation could not
be obtained in some cases, Zenith
was able to make valid comparisons
in limited areas, Mr. Leitzell said.
"Full theoretical coverage was se-
cured on both FM and AM sepa-
rately in only one state, North
Carolina," he explained. "Here FM
pulled five times the number of in-
quiries obtained from AM, and cost
per inquiry of FM was only one-
seventeenth of the AM cost.
"In the state of Michigan, full
coverage of AM was obtained while
FM coverage included just the areas
of Grand Rapids and Detroit. In
spite of this, FM outpulled AM two
to one, while AM's cost per inquiry
ran eight times greater than FM's.
In West Virginia only partial cov-
erage on FM was secured. Returns
from this state were almost iden-
tical for FM and AM, but the in-
quiry cost for AM was almost twice
that for FM."
FM cost was lower in Wisconsin,
Alabama and Ohio FM equalled or
bettered AM's cost per inquiry, Mr.
Leitzell said. In Washington, D. C,
FM and AM announcements were
separated, numerical returns being
almost identical but FM's cost per
inquiry was only half that of AM.
/LUBBOCK/
Norionol Representative: Wm, C. Rambeou Co.
Southwest Representative:
Clyde Melville Co., Dallas, Texas
Page 94 • May 12, 1952
BROADCASTING • Telecasting
CBS-IBEW AGREE
Contract irom May 7
AGREEMENT was reached last
week between CBS and Interna-
tional Brotherhood of Electrical
Workers (AFL) for renegotiation
of contract covering all AM-TV
technical workers in network-
owned stations.
Previous contract had expired
May 28, 1951, but renegotiation
was halted until IBEW's status as
bargaining agent — challenged by
National Assn. of Broadcast Engi-
neers & Technicians ~ (CIO) — was
certified by workers' vote held a
few weeks ago.
Agreement raises salaries from
$135 in major centers and $130 in
minor centers to $147.50 in all cen-
ters, as top in four-year escalator
clause, which previously had been
for five years. A 10% salary dif-
ferential was granted midnight-
to-7 a.m. workers, extra vacation
allowances were given, and other
general improvements in working
conditions were agreed upon. Con-
tract, still to be signed, is to be
effective for two years from date of
signing, which will probably be
established as of May 1. Subject
to Wage Stabilization Board ap-
proval, increases will probably be
50% retroactive.
DR. SUITS NAMED
Joins Electronics Panel
DR. C. GUY SUITS, vice president
and research director of General
Electric Co., Schenectady, N. Y.,
has been named to the Electronics
Committee of the Defense Dept's
Research and Development Board.
Dr. Suits will serve as a civilian
member of the committee that al-
ready includes D. A. Quarles, West-
ern Electric Co. and Sandia Corp.,
who is chairman; Dr. E. W. Eng-
strom, research director, RCA
Labs., and Dr. William L. Everitt,
dean of engineering, U. of Illinois.
Three representatives from each
of the military services round out
membership of the group, which
was set up to conduct research on
military applications of electronics.
Dr. Suits also is a member of the
board's Special Technical Advisory
group and Joint Chiefs of Staff.
O'Hara BiSI Would Offer Libel Guard
(Continued from page 25)
DAY AN
WHIZ has the
HIGHEST*
share of radio
audfence of all
NBC
Hooper- rated statfons
* NOVEMBER, I9SI- HOOPER
WHIZ
the Communications Act — Sec. 315.
Because of the relation, it is en-
tirely in legislative setting for an
amendment to be proposed to the
McFarland bill when it comes up
on the floor soon.
This would bypass an important
glut in the legislative mill — com-
mittee hearings in both House and
Senate, committee reports, and
passage by both houses.
Thus, in one broad sweep the po-
litical broadcast question could ride
through both houses on the coat
tails of the McFarland bill which in
all likelihood is headed for joint
Senate-House conference.
It is acknowledged that at least
two House members see the solu-
tion in this direction and reportedly
are ready to introduce the Horan
bill as an amendment.
Alternative to this broad plan is
to take the slower, albeit more
thorough, method of committee
hearings and eventual passage.
Since the McFarland bill's fate in
the House is the key to the progress
made, backers of the Horan mea-
sure will wait to see what happens.
If no amendment is forthcoming,
they will turn their fire on Chair-
man Crosser, who already has indi-
cated he recognizes the broadcast-
er's problem of political liability.
Other Committee Studying
Another committee in recent
weeks has recognized the problem.
This is the Senate Committee on
Government Operations, a subcom-
mittee of which has heard testi-
mony on not only the broadcaster's
dilemma on libel but also the entire
picture of campaign expenditures
[B»T, April 28].
Should the House clear the Horan
bill as an entity separate from the
McFarland bill, the Senate Inter-
state & Foreign Commerce Com-
mittee probably would hold hear-
ings. However, the understanding
in the upper chamber is that the
bill would have little trouble getting
out of Senate committee.
This also brightens the picture
should the Horan bill be combined
with the multi-faceted McFarland
legislation. Either Sens. Ernest W.
D NIGHT ^
Morning-^||
Atlernoonilfe
Evening-
ZANESVILLE.OHIO
McFarland (D-Ariz.) or Ed C.
Johnson (D-Col.), of the Senate
Commerce Committee, and perhaps
both, are destined to be conferees
on the McFarland bill.
Consensus is they would be in-
clined favorably toward the bill,
which is designed to clarify the
political broadcast section.
While the O'Hara bill looked
promising as a starter in broadcast
circles, certain Capitol Hill authori-
ties privately expressed doubt late
Thursday as to the reception it will
get from legislators themselves.
As one spokesman expressed it:
Will the Congress go along with
the apparent theory in the bill that
the broadcaster should have the
authority over political broadcasts
that he enjoys over other types of
programming ?
In the now famous Felix v. West-
inghouse case in 1949, the U. S.
Court of Appeals ruled in effect
that broadcasters can censor
spokesmen who speak in behalf of
a candidate [B«T, March 20, 1950].
As it appears to those who have
given the O'Hara bill a first study,
the legislation, if enacted, would
extend this to candidates, them-
selves.
DEFENSE ADVISORY GROUP
Suggestions Being Adopted
RECOMMENDATIONS of a spe-
cial committee, designed to spread
electronics defense orders around
small plants, are being adopted by
the Air Force and Small Defense
Plants Adm., Glen McDaniel, presi-
dent of Radio - Television Mfrs.
Assn., told a Senate subcommittee
Thursday.
Mr. McDaniel testified at a hear-
ing before the Senate Small Busi-
ness Subcommittee on Mobiliza-
tion and Procurement, headed by
Sen. Blair Moody (D-Mich.). Last
year Mr. McDaniel was secretary
of a special committee that con-
ducted a small business survey for
the Air Force.
Half of the 34 recommendations
in the special committee's report
have already been put into effect
by the Air Force, Mr. McDaniel
testified. The others have been
passed on to Small Defense Plants
Adm.
WIP Music Awards
WIP Philadelphia announced win-
ners in its first annual Showman-
ship Awards contest last week.
Listeners voted for favorites in
three categories: band leader, male
vocalist and female vocalist. Stan
Kenton won the band leader poll,
with Billy May and Les Brown run-
ners-up. Buddy Greco led the male
vocalists, beating out Eddie Fisher
and Johnny Ray, and top spot
among the girl singers went to
Patti Page, followed by June
Christy and Doris Day.
Everywhere You Go . . .
RADIO AMATEUR show by
inmates of the big Prince
Albert Provincial Peniten-
tiary at Prince Albert, Sask.,
was held under auspices of
40 members of the local
branch of the Associated
Canadian Travelers and four
members of CKBI there. It is
believed to be the first such
entertainment program to be
broadcast publicly from any
Canadian penal institution.
Some 27 prisoners took part
with listeners' contributions
aiding the campaign against
tuberculosis. Typical intro-
duction: "Here's Nitro Jake
to sing you a song of the
West." Prisoners not taking
part heard the program on
the public address system.
WCCM Moves
WCCM Lawrence, Mass., has
moved to new headquarters at 278
Essex St., Lawrence, where the
station occupies space including a
large auditorium for audience par-
ticipation programs, two smaller
studios, a music library and gen-
eral sales and executive offices.
George H. Jaspert, WCCM presi-
dent, said the transfer to larger
quarters "manifests tangible faith
in the future of Greater Lawrence
and the Merrimack Valley com-
munity."
When a Robin
Starts to Crow
. . . that's news! But then any
wise bird will tell you that
KFYR— located in the heart of
the rich Midwest farm belt — is
a PLUS value buy. Last year's
cash farm income in North Da-
kota averaged over $10,000
per farm family. KFYR, on
your media list, mean in-
creased sale in this rich, rural
market.
L
KRfR
BISMARCK, N. DAK
7
5000 WATTS-N.B.C. AFFILIATE
Rep. by John Blair
BROADCASTING • Telecasting
May 12, 1952 • Page 95
TWENTY-EIGHT year calen-
dar is being mailed to agen-
cies, clients and the trade by
WMAQ Chicago, NBC's m & o
outlet which is marking its 30th
anniversary celebration. The plas-
tic calendar is printed on a wallet-
size card with a revolving wheel. An
accompanying memo from Harry
C. Kopf, vice president and mana-
ger of WMAQ and WNBQ (TV),
reminded recipients of the station's
anniversary and that the calendar
was "guaranteed to keep you up-
to-date for at least the next quar-
ter-century."
ON ITS OWN HOOK
REMOTE eyewitness account of the
atomic explosion at Yucca Flat,
Nev., was broadcast by KSUB
Cedar City, Utah, from a plane at
10,000 feet by Art Higbee, manager,
and Frank Barreca, news editor,
who were being piloted by Royce
Knight, local airport manager, to-
ward the scene of the tests when
the blast took place. The 1 kw
Cedar City CBS affiliate, 140 miles
from Yucca Flat, believes it
"scooped" all radio stations.
KTUL AIRS COMPLAINTS
NEW show on KTUL Tulsa, Speak
Up Tulsa, invites listeners to phone
in pet peeves for broadcast on the
program. Broadcast's success
prompted station to allot one hour
for its presentation rather than the
half hour originally used. Guests
appear on the program and attempt
LET LOIS DO IT
Yes, "sales appeal" describes the im-
pact of Lois Ki'obe's "Woman's Club
of the Air" (3 p.m., Mcn.-Fri.) on her
wide audience of women. Her com-
ments range from home furnishings
to the latest movie. Be among the
alert advertisers who let Lois Kibbe
sell their products in the southwest.
CBS RADIO NETWORK IN EL PASO
KROD
600 KC 5,000 WATTS
RODERICK BROADCASTING Corp.
DORRANCE D. RODERICK
Chairman of the Board
VAL LAWRENCE
President and Gen. Mgr.
REPRESENTED NATIONALLY BY
THE O. L. TAYLOR COMPANY
Page 96 • May 12, 1952
programs promotion
premiums
to answer questions asked by call-
ers.
STUDENTS TAKE OVER
STUDENTS from Rutgers U. and
WRSU, the campus station, New
Brunswick, N. J., took over opera-
tion of WCTC there last Wednes-
day. This is the second year the
commercial outlet has observed
WRSU day. So successful was the
initial operation last year that
WCTC hired three students as reg-
ular staff announcers and a fourth
as a remote engineer.
CONSERVATION WEEK
PROGRAM marking WCCO Min-
neapolis-St. Paul's annual contribu-
tion to "Conservation Week" was
broadcast last week by Larry Haeg,
station farm service director. Seven
of the state's top conservationists
were his guests on the program.
Discussion centered around goods
and services provided by the forest
products industry "and as a result
of keeping Minnesota green, the
tourist trade brings in another $200
million" for the state yearly.
TWO YEAR CALENDAR
SIMPLIFIED slide calendar for
computing final broadcast dates or
talent contract is now being dis-
tributed by S. W. Caldwell Ltd.,
Toronto, transcription distributor.
The calendar is calculated on a two
year basis from June 1951 to June
1953, and has a pull tab for reckon-
ing 13 week intervals.
RELIGIOUS PROGRAMMING
NEW approach to religious pro-
gramming has been inaugurated at
WHIM Providence. Daily series of
5 minute programs, What My Re-
ligion Means to Me, features state-
ments from lay people in the com-
munity. Listeners of all faiths
have been contacted and have re-
corded their religious philosophies
for broadcast on WHIM.
COMBAT TV SHOW
CURRENT WTOP-TV Washing-
ton thriller is The Blue Badge,
Army-produced documentary pro-
gram showing combat divisions in
action during World War II, from
1-1:30 p.m. Sundays in a 13-week
series. Lt. Carl Bruton, radio-TV
officer for the Military District of
Washington, is writer-producer and
Col. William Quinn, infantry ex-
pert, follows up with comments
and demonstrations.
WMAL GUESSING SHOW
GUESSING game show, You're
Hearing Things, conducted by Bill
Malone and Joe Campbell, will be
heard from 11:15-30 a.m. Monday
through Friday over WMAL-AM-
FM Washington, with prizes to be
awarded listeners who identify the
sounds they hear on the air. Show
begun May 5.
LOCATION PLUGS
MOVE to fix WABD (TV) New
York's location firmly in the minds
of its viewers was begun fortnight
ago with a new policy of musical
station breaks. Few bars from one
of three tunes, "In Old New York,"
"East Side, West Side," or "Man-
hattan," are played as background
for announcement concerning sta-
tion's location.
TV HOME DECORATION
DEMONSTRATIONS of new fash-
ions and ideas in home decorating
comprise format of new show,
Decorators' Workshop, telecast
daily on WPIX (TV) New York.
Grace King, decorator and con-
sultant, will conduct the program
which is being sponsored by Sealy
Mattress Co. Guest appearances
will be made by leading home
decorators.
AD STRESSES COVERAGE
SIZABLE ad appeared in Moline,
111. Daily Disjiatch giving a resume
of flood coverage provided by
WHBF Rock Island for its listeners.
Pictures of staffers at work during
the recent tragedy and accompany-
ing captions were featured in the
ad which concluded "all this is how
and why WHBF brings you com-
plete, accurate, up-to-the-minute,
on-the-scene flood coverage."
PHILADELPHIA STORY
WIP Philadelphia found a silver
lining in clouds which hung over
the Eastern seaboard in the last
days of April. Advertising in daily
newspapers, WIP told readers that
they could "hear the first news of
the sun's arrival by listening to
WIP." When the sun finally shone,
the station told listeners: "We in-
terrupt this program to bring you
a special news bulletin from the
WIP news room. The sun has just
been seen in Philadelphia; proof
that Old Sol is still in the sky. . . ."
TV REQUESTS GRANTED
PROGRAM series, Request-a-Tune
sponsored by Norman Mitchell,
appliance dealer, and Hotpoint, has
begun at WAAM (TV) Baltimore.
Show enables viewers to write in
requests, five of which will be per-
formed by participants on the
weekly show. Persons who make
the selections will appear on the
show to explain their choice.
WWRL MARATHON
SIXTEEN hour marathon was held
last week by WWRL Woodside,
N. Y., on behalf of a city-wide ap-
peal for the St. Charles School and
Community Center Fund, project
for the children of Harlem. Show,
supervised by Fred Barr, ran fron
9 a.m. Tuesday to 1 a.m. Wednes
day.
BRITAIN SCIENCE
THE Johns Hopkins Science Re-
view, presented over the DuMont
Television Network Mondays at
8:30 p.m. for three successive weeks
beginning May 12 will show kine
scopes of scientific advances in
Great Britain. Program claims to
be the first to be invited to produce
a TV show in a foreign country
WNAX SCHOLARSHIPS
FOURTEEN students from seven
colleges in the Midwest who have
successfully completed freshman
year requirements and who indi-
cated an interest in majoring in
agriculture and related fields or
home economics have been granted
scholarships by WNAX Yankton-
Sioux City, S. D. Each grant is for
$300. This is the tenth year the
station has made such a presenta-
tion.
MOTHER'S DAY CONTEST
MOTHER of the largest family in
Angelina County was scheduled to
be presented with prizes from
KTRE Lufkin, Tex., and several
of the city's business firms. Con-
test to determine the biggest family
was conducted on Q. P. Coffee Club,
daily show on KTRE. Special pro-
gram honoring the winner was
planned for last Saturday.
RECIPE OFFER RESULTS
MAIL map is being distributed to
the trade by KSL Salt Lake City
showing the station received mail
response from 138 counties in
eleven Western states, from eleven
other states and Canada on its re-
cent Brigham Young U. basketball
series sponsored by Utah-Idaho
Sugar Co. Offer on the series was
for cookie and candy recipe booklet.
STAY-AT-HOME VACATION
DAILY program outlining "pack-
age" vacations in New England for
its listeners, has been launched at
WORC Worcester, Mass. Shows
promote a spend-your-vacation-at-
home theme. Information on rec-
reation spots in the six New Eng-
land states was secured from
tourist boards for broadcast on
WORC.
WDUZ
ABC NETWORK
GREEN BAY, WIS.
BLATZ AND SCHIITZ MAY
COMPETE, BUT THEY BOTtf
INSIST ON WDUZ COVER-
AGE IN GREEN BAY.
BEN A. LAIRD, PRES
CALL JOHN E. PEARSON CO.
ROADCASTING •
Tel
FTC APPEAL
Philip Morris Hearing Set
APPEAL by Philip Morris & Co.,
New York (cigarettes), from pre-
liminary findings of a trial ex-
aminer was set last week by the
Federal Trade Commission for
hearing in Washington, D. C,
June 3,
The initial decision, earlier this
year by Examiner Earl J. Kolb,
challenged nine advertising claims
as "false and deceptive." The firm
promptly announced that it would
appeal [B»T, Feb. 11].
The tobacco company held in its
■rebuttal that the decision was not
substantiated by evidence and that
adverse testimony was subsidized
by competing tobacco firms. The
trial examiner directed Philip
Morris to cease and desist from
advertising "certain scientific
statements" in broadcast and pub-
lished continuities.
The complaint had cited a claim
that Philip Morris cigarettes are
"non-irritating or less irritating
than other brands." Company noted
that it had offered results of thou-
sands of experiments conducted by
noted scientists.
CBS Hollywood Wages
FURTHER wage increase demands
by CBS Hollywood and Office Em-
ployes International Union (AFL)
will be arbitrated shortly by a board
composed of Tony O'Rourke, former
head of Society of Independent Mo-
tion Picture Producers Assn.; Deane
Johnson of O'Melveny & Myers,
Los Angeles legal firm, and Max
Krug, OEIU business representa-
tive. On March 24, OEIU accepted
a CBS offer of 15% weekly wage
increase for 175 office workers in
21 classifications, retaining right
to arbitrate further.
• 4 Reasons Why
01 The foremost national and local ad-
M vertisers use WEVD year after
year to reach the vast
1 Jewish Market
^0 oi Metropolitan IVew York
^5 1. Top adult programming
2. Strong audience impact
3. Inherent listener loyalty
4. Potential buying power
' Send for a copy of
t'S "WHO'S WHO ON WEVD"
Henry Greenfield, Managing Director
^ WEVD 117-119 West 46th St.,
New York 19
New Business
(Continued from page 18)
Co., Valhalla Memorial Park), reappoints Philip J. Meany Co., that city.
U. S. BREWING Co., Chicago, names Abbott Kimball Co., same city.
GEORGE ENZINGER is account executive.
ST. LOUIS FEDERAL SAVINGS & LOAN Assn., St. Louis, appoints
Olian Adv., that city. Radio and TV will be used.
WARREN FOR PRESIDENT COMMITTEE appoints Yambert-Prochnow
Inc., Beverly Hills, to handle primary election campaign. TV being
used includes two quarter-hours, May 26 and May 29, on KECA-TV
Hollywood and KGO-TV San Francisco.
■Qdpe&ple • • •
JOHN M. ROYAL, formerly with Don Chemical Co.'s advertising staff,
and JOHN K. LEE, former Gates Rubber Co. advertising production
manager, to Assn. of National Advertisers as secretary to industrial
advertising and films steering committees and secretary of radio-TV
and display steering committees respectively.
IRVIN W. HOFF, assistant advertising manager, Colgate-Palmolive-
Peet Co., appointed advertising manager, effective immediately.
1900 (george m folmgon 1952 |
GEORGE W. JOHNSON, who
was manager of KTSA-AM-FM
San Antonio, Tex., from 1937 until
1949, died April
25. He was 52.
Mr. Johnson
had retired from
radio to his ranch
property near
San Antonio. He
died at his home
on Route 8, on
the outskirts of
the city. Funeral
and burial serv-
ices were held in the Presbyterian
Church in the nearby town of Gid-
RADIO FACT BOOKLET
Survey Prepared by ARB
SIGNIFICANT facts about radio
listening are presented in a 12-
page booklet of that title published
by NBC covering the highlights of
a survey by American Research
Bureau and jointly sponsored by
the CBS and NBC radio networks
on the distribution and use of radio
receivers.
Facts such as the one that TV
homes have more radios in working
order than "radio only" homes, that
over half of all radio listening is
done outside the living room and
that people spend more time with
radio than with television, news-
papers and magazines combined,
are presented. Survey results were
reported in detail earlier [B»T,
Dec. 3, 1951].
dings, his birthplace.
He is survived by his mother,
Mrs. Laura Johnson, of Cameron,
Tex., and by four sisters. Mr.
Johnson's sisters were listed as
Mrs. W. Bowers Jr. of Beaumont;
Mrs. T. L. Denson of Cameron;
Mrs. W. S. Brown of Cleburne,
Tex., and Mrs. Dorothy Muckleroy
of San Antonio.
SETS TO VIETNAM
Aid MSA Anti-Red Drive
RADIO will be heard for the first
time by 200,000 persons in the
Indo-Chinese state of Vietnam with
the current distribution of 400
community listening sets by Mu-
tual Security Agency's Special
Technical and Economic Mission
(STEM).
Dr. Clarence R. Decker, assistant
MSA director for the Far East,
said the gasoline generator-pow-
ered sets plus a MSA $75,000 im-
provement program for Vietna-
mese broadcasting facilities, would
renovate the state's broadcasting-
system for MSA programs featur-
ing American aid and would help
programming technique in the
state's anti-Communist campaign.
ARMED Forces Radio Service, Holly-
wood, has started new radio program,
Jubilee, musical variety show featur-
ing recording artists requested by
members of Armed Forces. It is
broadcast live from Hollywood with
Will Scott producing from scripts by
Peter Brooke.
AFRS Training
ALL phases of radio and TV are
offered men 18 to 34 by Army
Reserve Unit, Armed Forces Radio
Service, in an enlistment campaign
now under way. On-the-job train-
ing in writing, directing, announc-
ing, newscasting and radio engi-
neering will be given, according to
Maj. David Bramson, commanding
officer. AFRS headquarters are at
7201 Santa Monica Blvd., Los
Angeles.
BUILDING FUND
WTHI Puts Drive Over Top
WTHI Terre Haute, Ind., helped
teach members of its community a
"lesson in brotherhood" by carry-
ing to success a building-fund drive
for two hospitals serving all faiths.
Local residents, to increase the
number of beds in St. Anthony and
Union Hospitals, needed community
funds to match those supplied by
the federal government. Shy of the
goal fixed for contributions some
six weeks before the deadline, the
group was "bailed out" by WTHI,
which donated two five-minute
shows daily. The series featured
local residents, civic and business
officials outlining the need for more
hospital space.
Listeners sent up to $500, pass-
ing the needed sum and enabling
ground to be broken. For the
luncheon ceremonies preceding the
joint ground-breaking, WTHI per-
sonnel broadcast speeches of the
governor, a congresswoman and
representatives of various medical
associations. That evening, staffers
joined with those at WTTV (TV)
Bloomington for a telecast. The
United Hospital Campaign story
was picked up by News of America
on CBS, with Bob Kimbro of WTHI
feeding the story to the network.
PROPERTIES OF Crown Corpora-
tions, including Canadian Broadcast-
ing Corp., are now subject to munici-
pal taxes on property occupied and
owned by the corporations. A ruling
to this effect has been obainde by
Toronto's Mayor Allan A. Lamport
from Canadian Finance Minister
Douglas Abbott. CBS property at
Toronto will bring about §15,000 in
city taxes.
BROADCASTING •
Telecasting
May 12, 1952 • Page 97
May 2 Applications . . .
ACCEPTED FOR FILING
AM— 1150 kc
WCUE Akron, Ohio— Requests CP to
change hours of operation from D to
unl. with 1 kw D, 500 w N, DA-DN.
License for CP
WTJH East Point, Ga.— Requests li-
cense for CP, as mod., which authorized
power increase, change studio location,
etc.
CP for CP
KSCY Searcy, Ark.— Requests CP to
replace expired CP, which authorized
new AM station on 1450 kc with 250 w,
unl., contingent on KXIR changing
facilities.
Extend Completion Date
WRSW Warsaw, Ind. — Requests mod.
CP. as mod., which authorized new AM
station, for extension of completion
date.
KLOK 'San Jose, Calif.— Requests
mod. CP. which authorized change in
operating hours, new DA-N and trans,
location, for extension of completion
date.
WKBZ Muskegon, Mich.— Requests
mod. CP, as mod., which authorized
power increase, etc., for extension of
completion date.
WORZ-FM Orlando, Fla.— Requests
mod. CP, which reinstated expired CP,
authorizing new FM station, for ex-
tension of completion date from April
30 to June 30.
License Renewal
WCMA Corinth, Miss.— Requests re-
newal of license.
TENDERED FOR FILING
AM— 1330 kc
KWPM West Plains, Mo.— Requests
CP to change frequency from 1450 kc
to 1330 kc, increase power from 250 w
unl. to 1 kw D, 500 w N and install new
DA-N.
AM— 920 kc
KFNF Shenandoah, Iowa — Requests
mod. CP to change operating hours
from share time with KUSD to unl.
APPLICATIONS RETURNED
Note: For list of TV applications re-
turned, see page 73.
WMOU Berlin, N. H. — RETURNED
request for CP to change trans, loca-
tion, etc.
NEST TAPE RECORDING
WFAI
Fayettsvilla, N. C.
Only Magnecorder offers all the flex
ibility, high fidelity and features yoi
require — at a price you want to pay! I
FITS EVERY PURPOSE — EVERY PURSE!
flM PORTABLE - IIGHTWEIGHT
BW 11 Amplifier in the other. Easy
QUICKLY RACK MOUNTED
Units can be combined for
studio operation of portable
CONSOLE OR CONSOLETTE
Operation available by com-
bining units in rich Magne-
for new catalog —
CC actions
MAY 2 THROUGH MAY 8
CP-construction permit ant.-antenna cond.-conditional
DA-directional antenna D-day LS-Iocal sunset
ERP-effective radiated power N-night mod.-modification
STL-studio-transmitter link aur.-aural trans.-transmitter
synch, amp.-synchronous amplifier vis.-visual unl.-unlimited hours
STA-special temporary authorization CG-conditional grant
SSA-special service authorization
Grants authorizing new stations and transfers, accompanied by a
roundup of new station and transfer applications, begin on page 103.
WBIB New Haven, Conn.— RETURN-
ED request for voluntary relinquish-
ment of control from The Church Court
Co. to Samuel Botwinik, Louis Bot-
winik, Meyer J. Botwinik, Norman I.
Botwinik and William Horowitz.
May 5 Decisions
ACTIONS ON MOTIONS
By Chmn. Paul A. Walker
Chief, FCC Broadcast Bureau —
Granted petition to correct transcript
of oral argument in proceeding re ap-
plications of Tribune Publishing Com-
pany, Tacoma, Wash., and KBRO
Bremerton, Wash., to indicate that
KTNT Tacoma, Wash., is still engaged
in transit radio.
By Comr. Edward M. Webster
KTBS Shreveport, La.— Granted peti-
tion for dismissal without prejudice of
its application for mod. CP.
WIVY Jacksonville, Fla. — Granted
petition for dismissal without prejudice
of its application.
WEDR Fairfield, Ala.— Granted peti-
tion for dismissal without prejudice of
its application.
Charles D. McNamee and Frances
Frierson McNamee, New Orleans, La.—
Granted request for dismissal of their
application for CP for new AM station.
WVOW Logan, W. Va.— Granted peti-
tion of WVOW for dismissal without
prejudice of its application.
KJEF Jennings, La. — On Commis-
sion's own motion, application of Jen-
nings Broadcasting Co. removed from
hearing docket. Dismissed as moot
petition and amended petition of KJEF
for severance.
May 6 Decisions . . .
By FCC BROADCAST BUREAU
Granted License
KCLV Clovis, N. Mex.— Granted li-
cense for new AM station: 1240 kc, 250
w, unl.
MIKE REPAIRS
Offered by Texas Firm
NEW SERVICE, devoted to micro-
phone design and repair, has been
announced by the Audio Acoustic
Equipment Co., Arlington, Tex.
Walter F. Turner, owner, said his
firm hopes soon to expand to na-
tion-wide service.
Mr. Turner, whose experience
includes ten years with the Texas
State Network and KRLD Dallas
and three years as Graybar- West-
ern Electric broadcast representa-
tive for Texas, said his firm's
laboratory instruments include the
Western Electric-Bell Telephone
Laboratories 640AA condenser mi-
crophone and test equipment by
RCA.
DIVIDEND of 10(t per share has been
voted by the directors of WJR De-
troit to be paid June 4 to share hold-
ers of record at the close of business
May 15. Announcement was made
by John F. Patt, president.
WKRG Mobile, Ala.— Granted license
covering increase in nighttime power;
710 kc, 1 kw-LS, 500 w-N, DA-N, unl.;
cond.
Extend Completion Date
WHBS Huntsville, Ala.— Granted mod.
of CP for extension of commencement
and completion dates to 2 months and
6 months, respectively; cond.
KFYO Lubbock, Texas — Granted mod.
CP to extend commencement and com-
pletion dates 2 and 6 months respec-
tively; cond.
WJJL Niagara Falls, N. Y.— Granted
mod. CP for extension of completion
date to 10-30-52.
WINZ Hollywood - Miami, Fla.—
Granted mod. CP for extension of com-
pletion date to 8-1-52; cond.
KJNO Juneau, Alaska — Granted mod.
CP for extension of completion date to
7-15-52.
KLOK San Jose, Calif. — Granted mod.
CP for extension of completion date to
7-31-52; cond.
KISS San Antonio, Tex.— Granted
extension of completion date to 7-1-52.
WRBI Blue Island, 111.— Granted ex-
tension of completion date to 7-25-52.
WORZ-FM Orlando, Fla.— Granted
extension of completion date to 6-30-62.
May 6 Applications . . .
ACCEPTED FOR FILING
To Change Location
WSID Essex, Md. — Requests mod. li-
cense to change station location from
Essex, Md., and maintain additional
main studio at 109 W. Baltimore St.,
Baltimore, Md.
Site Approval
KBRZ Freeport, Tex.— Requests mod.
CP, which authorized new AM station,
for approval of trans, location on
State Route No. 523, two miles north
of Freeport, Tex.
Extend Completion Date
WDMJ Marquette, Mich. — Requests
mod. CP, as mod., which authorized
frequency change, power increase and
change trans, location, for extension of
completion date.
License Renewal
Following stations request renewal of
license:
KALB Alexandria, La.; KSMU-FM
Dallas, Tex.; WNBF-TV Binghamton,
N. Y.; WOR-TV New York, and WBEN-
TV Buffalo, N. Y.
May 7 Decisions
,1
By COMMISSION EN BANC
Granted Frequency Change
WKVM San Juan, P. R., and WGY
Schenectady, N. Y. — By memorandum
opinion and order, denied motion of
WGY requesting that WKVM's applica-
tion to change frequency from 1070 to
810 kc be denied; further ordered that
application of WKVM for change of
frequency to 810 kc with 25 kw, DA-1,
be granted; engineering conditions, in-
cluding acceptance by WKVM of inter-
ference which would result from oper-
ation of WDAE Tampa, Fla., as pres- |
ently proposed in its application and
modification of operation of WGY
presently proposed.
To Remain Silent
WWXL Peoria, 111.— Granted author-
ity to remain silent additional 60 days
from April 15, 1952.
To Increase MEOV
WHIO Dayton, Ohio, and WVOW Lo-
gan, W. Va. — By memorandum opinion
and order, denied petition of WHIO
to have application of WVOW desig-
nated for hearing; and said applica-
tion of WVOW for mod. CP to in-
crease max. expected operating value
of radiation granted; cond. (WVOW was
granted CP for new AM station on 1290
kc, 5 kw-LS. 1 kw, DA-2, unl. on Sept.
15, 1949.)
Granted Application
WEVA-FM Emporia, Va.— Granted
application for reinstatement of expired
CP for FM station.
May 7 Applications . . .
ACCEPTED FOR FILING
AM — 920' kc
KFNF Shenandoah, Iowa— Requests
AM— 1600
WJEL Springfield, Ohio— Filed peti-
tion to reinstate application which re-
quests CP to increase power from 500
w to 1 kw LS, 500 w N, DA-DN, change
operating hours from daytime to unl.
and change main trans, and studio
locations.
To Decrease ERP
KSD-TV St. Louis, Mo.— Requests CP
to decrease CP from 16 kw vis. to 15
kw vis., changing ant. height above
average terrain to 552 ft.
License for CP
KG2XDU Emporium, Pa.— Requests
license for CP which authorized new
experimental TV station.
WARL Arlington, Va — Requests li-
cense for CP. which authorized changes
in trans, and studio locations.
Modification of CP
WFSI Lakeland, Fla.— Requests mod.
CP, as reinstated, which authorized
new non-commercial educational FM
station, to change trans, and ant.
Extend Completion Date
KPPO Pasadena, Calif. — Requests
mod. CP, as mod., for extension of
completion date.
WCAR-AM-FM Pontiac, Mich.— Re-
quests mod. CP, as mod., for FM sta-
tion, which authorized new FM station,
for extension of completion date; re-
quests mod. CP, for AM station, which
authorized installation of new ant. and
SERVICE DIRECTORY
Custom-Built Equipment
U. S. RECORDING CO.
1121 Vermont Ave., Wash. 5, D. C.
Sterling 3626
COMMERCIAL RADIO
MONITORING COMPANY
PRECISION FREQUENCY MEASUREMENTS
Engineer on duty all night every night
JACKSON 5302
P. O. Box 7037 Kansas City, Mo.
• TOWERS •
AM • FM • TV •
TOWER SALES & ERECTING CO.
6100 N. E. Colombia Wvd.
11, Oregon
' VACANCY
YOUR FIRM'S NAME in this "vacancy"
will be seen by 15,500 readers — sta-
tion owners and managers, chief en-
gineers and technician* — applicants
for AM, FM, Television and facsimile
facilities.
Page 98 • May 12, 1952
BROADCASTING • Telecast
CONSULTING RADIO & TELEVISION ENGINEERS
JANSKY & BAILEY
Executive Offices
National Press Building
Offices and Laboratories
1339 Wisconsin Ave., N. W.
Washington, D. C. ADams 2414
Member AFCCE *
Commercial Radio Equip. Co.
Everett L. Dillard, Gen. Mgr.
International bldg. oi. 1319
washington, d. c.
p. o. box 7037 jackson 5302
kansas city, mo.
Craven, Lohnes & Culver
MUNSEY BUILDING DISTRICT 8215
WASHINGTON 4, D. C
Member AFCCE '
E. C. PAGE
CONSULTING RADIO
ENGINEERS
BOND BLDG. EXECUTIVE 5670
WASHINGTON 5, D. C.
Member AFCCE '
WILLIAM L. FOSS, Inc.
Formerly Colton & Foss, Inc.
927 15th St., N. W. REpublic 3883
WASHINGTON, D. C.
LYNNE C. SMEBY
"Registered Professional Engineer"
1311 G St., N. W. EX. 8073
Washington 5, D. C.
ROBERT L HAMMETT
CONSULTING RADIO ENGINEER
230 BANKERS INVESTMENT BLDG.
SAN FRANCISCO 2, CALIFORNIA
SUTTER 1-7545
JAMES C. McNARY
Consulting Engineer
National Press Bldg., Wash. 4, D. C.
Telephone District 1205
Member AFCCE*
A. D. RING & CO.
26 Years' Experience in Radio
Engineering
MUNSEY BLDG. REPUBLIC 2347
WASHINGTON 4, D. C.
Member AFCCE '
MclNTOSH & INGLIS
1216 WYATT BLDG.
WASHINGTON, D. C.
Metropolitan 4477
Member AFCCE'
MILLARD M. GARRISON
1519 Connecticut Avenro
WASHINGTON 6, D. C.
MICHIGAN 2261
Member AFCCE'
JOHN CREUTZ
319 BOND BLDG. REPUBLIC 2151
WASHINGTON, D. C.
Member AFCCE'
GEORGE P. ADAIR
Consulting Radio Engineers
Electronics-Communications
1833 M St, N. W., Wash. 6. D. C.
Executive 1230 — Executive 5S51
(Nights-holidays, Lockwood 5-1119)
Member AFCCE'
JOHN B. HEFFELFINGER
815 E. 83rd St. Hiland 7010
KANSAS CITY, MISSOURI
—Established 1926 —
PAUL GODLEY CO.
Upper Montclair, N. 3. MO. 3-3080
Laboratories Great Notch, N. J.
Member AFCCE'
There is no substitute for experience
GILLETT & BERGQUIST
982 NATL. PRESS BLDG. NA. 3373
WASHINGTON, D. C.
Member AFCCE *
RUSSELL P. MAY
1422 F St., N. W. Kellogg Bldg.
Washington, D. C. REpublic 3984
Member AFCCE'
KEAR & KENNEDY
1302 18TH ST., N. W. HUDSON 9000
WASHINGTON 6, D. C.
Member AFCCE'
GUY C. HUTCHESON
P. O. Box 32 AR 4-8721
1100 W. Abram
ARLINGTON, TEXAS
WALTER F. KEAN
AM-TV BROADCAST ALLOCATION,
FCC & FIELD ENGINEERING
1 Riverside Road — Riverside 7-2153
Riverside, III.
(A Chicago suburb)
GRANT R. WRATHALL
Appointments arranged for
San Francitco Seattle Salt Lake City
Lot AngeUt Portland Phoenix
Box 260 APTOS— 3352
Member AFCCE*
GEORGE C. DAVIS
501-514 Munsey Bldg.— STerling 0111
Washington 4, D. C.
Member AFCCE '
GAUTNEY & RAY
CONSULTING RADIO ENGINEERS
1052 Warner Bldg.
Washington 4, D. C.
National 7757
WELDON & CARR
WASHINGTON, D. C.
1605 Connecticut Ave.
Dallas, Texas Seattle, Wash.
4212 S. Buckner Blvd. 4742 W. Ruffner
Member AFCCE '
A. EARL CULLUM, JR.
CONSULTING RADIO ENGINEERS
HIGHLAND PARK VILLAGE
DALLAS 5, TEXAS
JUSTIN 6108
ROBERT M. SILLIMAN
1011 New Hampshire Ave., N. W.
Republic 6646
Washington 7, D. C.
WILLIAM E. BENNS, JR.
Consulting Radio Engineer
3738 Kanawha St., N.W., Wash., D. C.
Phone ORdway 8071
Box 2468 Birmingham, Ala.
Phone 6-2924
RAYMOND M. WILMOTTE
1469 Church Street, N. W. DEcatur 1231
Washington 5, D. C.
Member AFCCE '
BERNARD ASSOCIATES
CONSULTING RADIO ENGINEERS
5010 Sunset Blvd.
Hollywood, Calif. NOrmandy 2-6715
:o mount FM ant. on top of AM tower,
'or extension of completion date.
! KRON-FM San Francisco— Requests
I nod. CP, as mod., which authorized
! aew FM station, for extension of com-
! oletion date.
KWPC-FM Muscatine, Iowa — Re-
quests mod. CP. as mod., which au-
thorized new FM station for extension
• Df completion date.
I WVOW-FM Logan, W. Va.— Requests
nod. CP, which authorized new FM
Vandivere,
Cohen & Wearn
Consulting Electronic Engineers
612 Evans Bldg. NA. 2698
1420 New York Ave., N. W.
Washington 5, D. C.
License Renewal
Following stations request renewal of
license :
KRNO San Bernardino, Calif.; WEDC
Chicago; WWCA Gary, Ind.; KSLO
Opelousas, La.; KRUS Ruston, La.;
KTBS Shreveport, La.; WHSY Hatties-
burg, Miss.; WSSO Starkville, Miss.;
WAZF Yazoo City, Miss.; KODY North
HARRY R. LUBCKE
CONSULTING TELEVISION ENGINEER
Television Engineering Since 1929
2443 CRESTON WAY HO 9-3266
HOLLYWOOD 28, CALIFORNIA
Platte, Neb., WPNF Brevard, N. C;
WLOK Lima, Ohio; WENK Union City,
Tenn.; WKLV Blackston, Va.; WKJG-
FM Fort Wayne, Ind.; WTJS-FM Jack-
son, Tenn.; WFUV (FM) New York,
and WCBS-TV New York.
TENDERED FOR FILING
AM— 1230 kc
WSOO Sault Ste. Marie, Mich.— Re-
quests mod. license to increase night-
time power from 100 w to 250 w.
Member AFCCE'
BROADCASTING • Telecasting
APPLICATIONS RETURNED
WCNH Quincy, Fla. — RETURNED ap-
plication for acquisition of control by
Andrew B. Letson.
Interstate Bcstg. Co., Greensboro,
N. C . — RETURNED application for new
AM station on 920 kc with 1 kw D,
contingent on grant of WBBB.
(Continued on page 103)
May 12, 1952 • Page 99
CLASSIFIED ADVERTISEMENTS
Payable in advance. Checks and money orders only.
Situations Wanted 20tf per word — $2.00 minimum • Help Wanted 2$4 per word — $2.00 minimum
All other classifications 30^ per word — $4.00 minimum • Display ads. $15.00 per inch
No charge for blind box number. Send box replies to
Broadcasting • Telecasting, 870 National Press Bldg., Washington 4, D. C.
applicants: If transcriptions or bulk packages submitted, $1.00 charge for mailing. All transcriptions, photos, etc. sent
to box numbers are sent at owner's risk. Broabcastinq • Telecasting expressly repudiates any liability or respon-
sibility for their custody or return.
Help Wanted
Managerial
Manager for exceptionally strong,
small-market station, south central,
who is not afraid of work. Must have
had actual managerial experience and
a good sales record. Must have ability
to mix well in luncheon clubs and other
important contacts. Salary and profit-
sharing. Opportunity to buy small in-
terest after trial period and also to
join owners in other businesses. Tell
us all about yourself in first letter and
include small photo. All replies in con-
fidence. Box 128P, BROADCASTING
. TELECASTING.
Salesmen
Salesman. Good opportunity in Illinois
for hard-hitting salesman. Liberal
drawing against commissions. Send
details to Box 924M, BROADCASTING
. TELECASTING-
Wanted immediately. Engineer for
sales in broadcasting field. Must be
under 30 and possess sales ability. Some
travel — Chicago and vicinity. Excel-
lent opportunity with well established
company. Box 40P, BROADCASTING
. TELECASTING.
Salesman: Real opportunity for in-
dustrious time salesman. Liberal draw
against commissions. 1 kw with mar-
ket over 300,000 population in North
Carolina. If you can sell, you can
earn $6000.00 and more per year. Full
information first letter with recent
photo. No hot shots please. All re-
plies confidential. Box 44P BROAD-
CASTING • TELECASTING.
Wanted. Experienced radio time sales-
man. Small market, deep south, guar-
anteed minimum salary on commission
basis. State full particulars in first let-
ter. Box 97P, BROADCASTING .
TELECASTING.
Excellent opportunity for experienced
salesman in small one station market
in southwest. Will pay liberal salary
plus good commission. Even better
opportunity if man can do some an-
nouncing, no shift. Also opening for
combination first class announcer, good
pay. forty hours. Only experienced
reliable men need apply. Give refer-
ences, complete background, and pic-
ture first letter. Box 125P, BROAD-
CASTING . TELECASTING.
Time salesman. Salary plus commission.
Good market. KFRO, Longview, Texas.
Wanta go west? KMON, 5000 watt
ABC-MBS, Great Falls, Montana, has
immediate opening for experienced
advertising salesman. Commission-
draw. Write full details first letter and
photo attention Salesmanager.
Wanted: Young man to break into ra-
dio sales. Remarkable opportunity for
advancement if you have a radio back-
ground. Must be capable of selling new
accounts and keeping old ones. Salary,
commission and car allowance. WCOJ,
Coatesville, Penna.
Announcers
Experienced announcer for 25,000 watt
Nebraska station. Send full particulars,
audition record, board experience and
salary requirement, first letter. Box
926M, BROADCASTING . TELECAST-
ING.
Experienced announcer-engineer. Sev-
enty-five start. Upper midwest. Box
26P, BROADCASTING . TELECAST-
ING.
Wanted, announcer from Texas or
southwest by Texas station. Prefer
deep voice, news specialist. Send discs,
all details first letter. College radio
graduates will be accepted. Applica-
tions without discs not accepted. Box
45P, BROADCASTING . TELECAST-
ING.
Help Wanted (Cont'd)
Announcer-engineer with first class
ticket. Starting pay $75 for experi-
enced man. Pennsylvania independent.
Box 66P, BROADCASTING • TELE-
CASTING.
C ombination announcer - engineer
wanted by Florida major network
regional fulltime station. Special em-
phasis on announcing but must hold
first class license. All applications
confidential. Box 76P, BROADCAST-
ING • TELECASTING.
Experienced, topnotch sportscaster for
progressive midwest station. Send audi-
tion, picture, salary requirements first
letter. Box 92P, BROADCASTING •
TELECASTING.
Progressive 250 watt Pennsylvania Mu-
tual affiliate with TV application needs
versatile staff announcer. Experience
preferred but not essential if announc-
ing quality is high. Send disc or tape,
photo, qualifications. State salary re-
quirements. Box 96F, BROADCAST-
ING . TELECASTING.
Combination man with first class li-
cense for central Michigan station. Box
104P, BROADCASTING . TELECAST-
ING.
Wanted: Announcer sales-service man.
Good opportunity for right man. $200
month start. Carolina. Write Box
114P, BROADCASTING . TELECAST-
ING.
Immediately— Combination first ticket,
good voice, $285 per month start, ex-
tras, progressive station. Heart of trout
fishing and elk hunting wonderland.
Air mail disc, photo. KPRK, Living-
ston, Montana.
Combo man for 250 watt station, good
voice. Chances to learn unlimited.
Send qualifications, history, audition
to KSYC, Yreka, California.
Adding combination man to staff. An-
nouncing abilities and permanency
most important. Send audition and
details WBUT, Butler, Penna.
Washington D. C. area independent has
immediate opening for intelligent an-
nouncer. Want friendly, mature voice
. . . man who has had experience in
small market who wishes to move up.
State age, experience, references, salary
desired. Send tape or disc WGAY,
Silver Spring, Maryland.
WGCM, Gulfport, Mississippi, has open-
ing for experienced announcer who can
also do sports.
Wanted, experienced combination man
first phone. WHBS, Huntsville, Ala-
bama.
Experienced announcer. WICY, Malone,
N. Y.
Combination announcer-engineer for
network station in pleasant central
Kentucky city. Must have top quality
voice and hold 1st class license. Better
than average salary for thoroughly ex-
perienced, energetic man. Immediate
opening. Send complete information
and tape or disc if possible. Manager,
WLEX, Lexington, Kentucky.
Staff announcer wanted. Prefer man
with independent station experience.
Please send photo and tape or disc.
WPIC, Sharon, Pa.
Wanted: One announcer with or with-
out experience for summer replace-
ment. June 1st, to September 1st.
WRCS, Ahoskie, N. C.
New MBS affiliate in Little Falls, N. Y.
starting June has opening for combo
men, announcers, engineers. Send full
particulars and salary requirements
first letter to Robert Earle, Box 455,
R. D. 1, Utica, N. Y.
Technical
First class engineer, no announcing,
state minimum salary. Box 52P,
BROADCASTING . TELECASTING.
Help Wanted (Cont'd)
Wanted — Chief engineer for 5 kw AM
station in large metropolitan eastern
seaboard area. State background, quali-
fications and references. If now em-
ployed, state reason for making change.
Top salary to right man. Box 89P,
BROADCASTING . TELECASTING.
Immediate opening for first class en-
gineer, must have car. Box 103P,
BROADCASTING . TELECASTING.
First class ticket holder. Will accept
beginner, but can pay combo man more
in this expanding small market mid-
west independent, newspaper-owned.
Box 109P, BROADCASTING . TELE-
CASTING.
Opening transmitter operator with first
class license. No announcing. Per-
manent. Texas. Box 111P, BROAD-
CASTING . TELECASTING.
Wanted, a combination engineer-an-
nouncer for a 250 watt southern sta-
tion. Starting salary 70 dollars per
week. Write Box 131P, BROADCAST-
ING • TELECASTING.
First class engineer. Experience not
necessary. Network station. Box 139P,
BROADCASTING . TELECASTING.
Engineer needed immediately, $1.25 per
hour. 40 hour, guarantee time and half
for overtime. Remotes. Box 143P,
BROADCASTING . TELECASTING.
Chief engineer. Pittsburgh area. Per-
manent. Excellent opportunity. Com-
plete W. E. installation. 506-B-2 10-
kw FM transmitter. 25-B console. All
monitoring equipment. Also model 708
REL receivers. Box 146P, BROAD-
CASTING . TELECASTING.
Immediate opening for 1st phone en-
gineer. Good pay. Inexperienced ap-
plicants considered. 250 watt ABC sta-
tion. Send background and reference
information with first letter to KBIX,
Muskogee, Oklahoma.
Wanted: An engineer at kw daytimer.
Bud Crawford, KCNI, Broken Bow,
Nebr.
Operator, first class license, bachelor
apartment free. Station is TV appli-
cant. KCOM, Sioux City, Iowa.
Engineer with first phone license. Will-
ing to learn announcing. No experi-
ence necessary, KENA, Mena, Ark-
ansas.
Engineer. Excellent working condi-
tions in a university city. If desired,
work schedule arranged to attend uni-
versity. KNOX, Grand Forks, North
Dakota.
Immediate opening for good chief en-
gineer who is ready for permanent
employment and excellent working
conditions. All correspondence con-
fidential. Contact General Manager,
KSLO, Opelousas, Louisiana.
Wanted — Engineer, first phone, sober,
dependable. Opportunity good and
position permanent. KSTV, Stephen-
ville, Texas.
Wanted, ambitious engineer experi-
enced construction and maintenance
willing to take responsibility. Trans-
portation furnished from west coast.
Air mail details KULA, Honolulu, T. H.
Good experienced announcer with first
class ticket. Send audition tape, record
of experience, business and character
references to KWFC, Hot Springs, Na-
tional Park, Arkansas.
Combination engineer - announcer.
Salary commensurate with ability.
WBHF, Cartersville, Georgia.
Engineer, first phone, experience un-
necessary, transmitter at studio, WCED,
DuBois, Pennsylvania.
Studio transmitter engineer, experi-
ence unnecessary, network affiliate.
Phone WCEM, Cambridge, Maryland,
Cambridge 1580.
Help Wanted (Cont'd)
First phone. No announcing. Stai
$250.00 per month plus overtime
WCMY, Ottawa, Illinois.
Wanted: Transmitter operator. $65.0
for 40 hour week. Send qualification
and references to Paul Kelley, WCSI
Columbus, Indiana.
Immediate opening for first class oper-
ator, WEAV, Plattsburg, N. Y.
Engineer— Chicago area. No experience
necessary, fulltime, days, immediate
opening. WEAW, Evanston, Illinois.
Engineer wanted. No experience neces-
sary. Good pay. Great opportunity foi
right man. Apply WFLB, Fayetteville,
North Carolina. All applications an-
swered.
Operator, first phone. No experience,
Light duties. 6 days, 44 hours. Start
$217. WFMW, Madisonville, Ky., PH.
1885.
Wanted— First class engineer, $200
month. Contact Chief Engineer, WHAL,
Shelbyville, Tenn.
Position for engineer open at WHDL-
FM. 1st class license needed. No ex-
perience necessary. Starting wage $50
for 40 hours. Must have car. Olean,
New York.
Want first class engineer. Evening
shift. Contact WIEL, Elizabethtown,
Kentucky. ,
Immediately; experienced combination
man. Air work important. Salary ex-
cellent. Send recording. Contact Man-
ager, WITZ, Jasper, Indiana.
Production-Programming, Others
Desire male copywriter with ideas.
Some announcing. Submit samples.
Texas. Box 23P, BROADCASTING •
TELECASTING.
Immediate opening for continuity di-
rector, full charge of department.
Must be top administrator as well as
top writer, to qualify as department
head in this hard hitting midwest 5 kw
operation. Send complete info to Box
50P, BROADCASTING . TELECAST-
ING.
Wanted — Illinois network station de-
sires copywriter with ideas, male or
female. Box 133P, BROADCASTING
. TELECASTING.
Wanted— Continuity chief. Experienced
writing for all types of clients. Send
letter with full details, copy samples,
salary requirements. Moderate, health-
ful climate. Program Director, KCSJ,
Pueblo, Colorado.
Immediate opening for male or female
copywriter, some experience. Air mail
complete data to WHIT, New Bern,
N. C.
Wanted: Experienced girl copywriter
for continuity and promotion depart-
ment of 50 kw eastern station. Op-
portunity for advancement. Send full
details of experience and photo to
WWVA, Wheeling, West Virginia.
Television
Announcen
Announcer-MC for nation's first 50,000
watt TV station. Detailed experience
and photo first letter. Prefer age
bracket 28-35. Station located midwest.
Box 142P, BROADCASTING . TELE-
CASTING.
Situations Wanted
Managerial
General or commercial manager. Ex-
perienced. Capable. West or south-
west. Box 43P, BROADCASTING .
TELECASTING.
General manager: 16 years experience
all phases. Exceptionally strong in sales
and administration. Experience in mul-
tiple station market. Superior news and
air personality, creative program and
promotional record. Excellent civic af-
fairs record. Top references. Would
consider working interest or chance to
buy in. Prefer southwest. Box 91P,
BROADCASTING . TELECASTING.
Successful, local sales minded manager
desires change to bigger market or kilo-
watt daytime station. If you are losing
or breaking even, contact this 32 year
old experienced local station manager
and start making money. Reply Box
99P, BROADCASTING . TELECAST-
ING.
Situations Wanted (Cont'd)
present Manager desires change. BA
Degree in Radio. Four years experi-
ence. Excellent references. Prefer AM-
TV operations. Box 100P, BROADCAST-
ING • TELECASTING.
Seventeen years successful radio sta-
tion management experience. Excellent
record in sales and thoroughly versed
in all phases of AM radio. Would like
to become affiliated with an aggressive
radio station of any size. In addition to
management experience, have created
many sales-producing features. Refer-
ences if required. Box 127P, BROAD-
CASTING • TELECASTING.
Manager same station 12 years, desires
change for better opportunity. Box
130P, BROADCASTING • TELECAST-
ING.
Assistant station manager — experienced
many phases station operations, par-
ticularly engineering. Interested solid
.organization with future. Currently em-
ployed northeast. Box 134P, BROAD-
CASTING • TELECASTING.
Commercial or general manager avail-
able. 10 years experience radio as sales-
man, commercial manager and general
manager in independent and network
operations. Extra strong on sales and
profits. Best references. Guarantee re-
sults. Family, sober. Personal inter-
view. O. R. "Jim" Bellamy, R. 1,
Bloomville, Ohio, Phone 116F14.
CP holders! Station owners! Don't
lose your license. Employ a manager
with proven executive and technical
ability to organize, build and operate
your station. 25 years broadcast experi-
ence. Reasonable salary. Personal in-
terview. T. L. Kidd, 440 Indiana,
Wichita, Kansas. .
Salesmen
Salesman-announcer. Details by return
mail with audition. Box 82P, BROAD-
CASTING ♦ TELECASTING.
Experienced salesman-announcer. Good
sales record. Hold first phone license.
Box 88P, BROADCASTING . TELE-
CASTING^ .
Attention station managers and owners :
Salesman, six years experience, plenty
ideas for good accounts, also 3 years
under first class radio telephone ticket.
Relief announcing, all types. Desire
southern 'market. Prefer Mississippi,
Alabama or Texas. Anything over 25,-
000 population. All inquiries promptly
acknowledged. Box 98P, BROADCAST-
ING . TELECASTING.
Announcers
Announcer-actor, trained all phases of
radio. Will travel. Tape, picture upon
request. Box 86P, BROADCASTING •
TELECASTING.
Experienced announcer top newscaster,
disc jockey, all sports play-by-play.
Started staff, now program sports di-
rector. References speak for them-
selves. Tat>e, details upon request. Mar-
ried. Box 101P, BROADCASTING •
TELECASTING.
Newscaster-announcer, deep voice, col-
lege background, three years in radio
all phases. Box 106P, BROADCASTING
. TELECASTING. .
Announcer, four years experience staff,
sports, special events. College educa-
tion, vet, would like TV or AM with
television possibilities. Prefer SW or
west coast. Box 107P, BROADCAST-
ING . TELECASTING.
Well known metropolitan disc jockey
with proven Hooper, style and per-
sonality. Write for brochure, include
salary top. Box 108P, BROADCAST-
ING . TELECASTING.
Disc-jock, announcer with first phone,
experienced, ex-serviceman. No draft
worries. Available immediately. Box
116P, BROADCASTING . TELECAST-
ING.
Announcer, news and semi-classics.
Married. Operate board. Tape available.
Box 119P, BROADCASTING . TELE-
CASTING.
Staff announcer — two years experience,
news DJ, remotes, sales, board opera-
tion. Employed. Prefers upper mid-
west. College and radio school. Disc
available. Box 122P, BROADCASTING
. TELECASTING.
Experienced, result-getting announcer
with deep, mature voice. College grad,
married, veteran, 31. Box 126P, BROAD-
CASTING . TELECASTING.
Announcer — Five years experience all
phases including baseball. Deep voice.
Phone Washington, D. C. Atlantic 4062.
Bill Travis, 411 B St., N. E.
Staff. Available summer months. Cap-
able. Experienced. College. Radio ma-
jor. Board. Box 141P, BROADCASTING
. TELECASTING.
Situations Wanted (Cont'd)
Idea girl can please your accounts. Air
work and selling. Create shows and
promotions. Interested after-hours disc
show. Thoroughly experienced all
phases. Box 140P, BROADCASTING .
TELECASTING.
Woman wants "before mike" position.
Half-hour weekly sponsored jockey
show one year. Modulated, relaxing
voice. Wrote commercials five months.
Refined, versatile, degree, 31, single,
conscientious. Uninterested high pres-
sure tactics or hungry characters.
Terrific potential! Box 147 P, BROAD-
CASTING • TELECASTING.
Announcer-engineer, married, draft ex-
empt. Experienced, able to assume re-
sponsibilities. Available immediately.
Audition disc available. Michael Ben-
son, 1230 Hancock, Brooklyn, New York.
Announcer-engineer, 5 years. Married,
vet, 23. $80. Joe Nearns, KDRS, Para-
gould. Ark.
1st class announcer with 1st class li-
cense. Now making $80 weekly, large
southeastern city. Want job in south-
west US. Make me an offer. Rerjly Box
138P, BROADCASTING • TELECAST-
ING^
Technical
I have a second phone and also a class
(A) Ham license. Will work in broad-
cast station for second class wages
while obtaining first phone. Preferably
Mo. or Ark. Will consider anywhere.
Have had radio college and corre-
spondence courses, lots amateur experi-
ence. Reasonable wages while learn-
ing. Box 30P, BROADCASTING .
TELECASTING.
Engineer/chief engineer, 16 years broad-
casting experience (installation, di-
rectional arrays, television) desires
responsible position with progressive
station. Box 78P, BROADCASTING .
TELECASTING.
Chief engineer, 12 years radio field.
Available immediately. Box 80P,
BROADCASTING . TELECASTING.
Chief engineer now employed chief 5
kw DA station desires change. Train-
ing and experience (25 years) give effi-
cient skillful technical operation or new
construction. Initiative, dependability
take full responsibility engineering de-
partment progressive TV minded sta-
tion, write Box 81P, BROADCASTING
. TELECASTING.
Chief engineer, experienced construc-
tion, UHF, AM, FM. All phases broad-
casting. Permanent position. Travel
Phila., Chicago, June. Immediate trip
if necessary. Box 94P, BROADCAST-
ING . TELECASTING.
1st class phone license. 2V2 years ex-
perience. Vet. State salary. Box 129P,
BROADCASTING . TELECASTING.
Engineer — formerly chief, technical di-
rector, assistant station manager, in-
terested returning to engineering, chief
or staff good organization. Five years
medium power directional antenna.
Box 135P, BROADCASTING • TELE-
CASTING.
Engineer, 2V2 years experience. Some
TV. No announcing. South preferred.
Permanent. Box 137P, BROADCAST-
ING . TELECASTING.
Production-Programming, others
Copywriter, experienced, single, draft
exempt. Looking for progressive sta-
tion in northeast. No announcing.
Box 46P, BROADCASTING . TELE-
CASTINGS
Farm service director, also staff an-
nouncing. Draft exempt, excellent ref-
erences, Box 84P, BROADCASTING .
TELECASTING.
Creative programming, radio or TV.
Extensive background. Outstanding
reputation. Major affiliations. 33, mar-
ried, youngster. Interested program
director, development, production exec-
utive. Box 87P, BROADCASTING .
TELECASTING.
Experienced TV director, producer,
writer. AM experience. Married. Ref-
erences. State salary first letter. Box
90P, BROADCASTING • TELECAST-
ING.
News editor, presently employed. De-
veloping, writing program ideas a
specialty. Commentaries, local news
stories, features, documentaries. Good
voice. Top references. Box 95P,
BROADCASTING . TELECASTING.
Newsman, thoroughly experienced local
coverage, wants employment with sta-
tion in far west. Young, married, vet-
eran. Top references from present em-
ployer, wire service and others. Box
102P, BROADCASTING . TELECAST-
ING.
Situations Wanted (Cont'd)
Team — Husband DJ or staffman, thor-
oughly experienced all phases. Wife —
Girl Friday, continuity. Box 123P,
BROADCASTING . TELECASTING.
Program director, DJ, talents adaptable
TV. Versatile. 19 years experience. Now
employed. Prefer, midwest or west. Ex-
cellent references. Wife also available
freelance writing and air work. Box
124P, BROADCASTING . TELECAST-
INGS
Give your programming the woman's
touch. Desire position as woman's di-
rector or job with future. Experienced.
Prefer midwest. Box 136P, BROAD-
CASTING • TELECASTING.
Program-sports director. Six years all
phases. Excellent voice. Security-per-
manency required. College graduate.
Family. Midwest. Box 145P, BROAD-
CASTING . TELECASTING.
For Sale (Cont'd)
Television
Announcers
SRT graduate seeking position in small
TV station. Knowledge TV service,
some film. Photo on request. Box 132P,
BROADCASTING . TELECASTING.
Technical
TV maintenance. 4 years maintenance
experience transmitter and studio. De-
sire eastern location potential UHF or
established VHF. Reliable, responsible.
Good engineering background. 1st class
license. Box 144P, BROADCASTING .
TELECASTING.
New York license movie picture opera-
tor desires job television studio. Ex-
perience 16-35 m.m. Box 148P, BROAD-
C A STING • TELECASTING.
Production-Programming , others
TV weatherman — topnotch television
weatherman, available one - month
notice. Good salesman. Best offer
considered anywhere. Box 983M,
BROADCASTING . TELECASTING.
Film editor with TV production-agency
experience wants position with TV sta-
tion, film studio or agency that needs
man with this background. Box 121P,
BROADCASTING . TELECASTING.
For Sale
The best in complete tower sales and
service by the south's largest tower
erection company. Will sell or buy
your used towers, erect or service your
towers. A.A.A. Tower Company, Inc.,
Box 898, Greenville, N. C.
Stations
250 watt fulltime station in Pacific
northwest. Only station in isolated
market. Operated profitably for two
years. Owner wants to return to the
east. $25,000 cash. Box 53P, BROAD-
CASTING . TELECASTING.
Western station. Independent. 250 W.
Well accepted. Asking $40,000. Box
85P, BROADCASTING . TELECAST-
ING.
For sale: Money making 250 Mutual
affiliate in southeast. $35,000 cash. Write
Box 115P, BROADCASTING . TELE-
CASTING.
Western stations. Independents, affil-
iates. Priced from $15,000 to $750,000.
Jack L. Stoll & Associates, 4958 Melrose
Ave., Los Angeles 29, Calif.
Equipment, etc.
Complete 1 kw Collins package. Brand
new 20V1 transmitter and all associated
gear including two turntables with con-
sole. Two-200 foot towers. All equip-
ment still in original carton purchased
during the past ten months. Write for
listing. Available immediately. Box 83P,
BROADCASTING . TELECASTING.
Primary frequency standard complete
with scope and train of multivibrators
from lOOkc to 60 cycles in rack cabinet.
Box 112P, BROADCASTING . TELEr
CASTING.
Radio Station KCOH in Houston, Texas,
announces the sale of a Presto model
Y . . . disc recorder . . . with a 1C cut-
ting head, combined with turntable. In
waist high cabinet. Priced at $512.00
when new. For sale at $330.00. For
information address correspondence to
Chief Engineer, Station KCOH, M. & M.
Building, Houston, Texas.
Gates l-Mo-2830 model BF-250-A FM
transmitter, HP monitor and antenna-
complete. Excellent operating condi-
tion. Best offer accepted. Contact Al-
bert A. DeFilippo, c/o WAVZ, New
Haven 10, Conn.
Slightly used but in good condition,
three RCA TA5C stabilizing amplifiers.
One DuMont type 5105-A monitor re-
ceiver. Nice discount on any or all of
above. Contact Chief Engineer, WSM-
TV, Nashville, Tennessee.
1-300' heavy duty, 1-300' extra heavy
duty, 1-600' heavy duty tubular steel,
guyed TV. Phillips towers, new, of
course, immediate delivery, special
prices. Houston Radio Supply Co., Inc.,
Clay at LaBranch, Houston, Texas.
For sale: Hammond Novachord crated
for shipping. Good condition, reason-
able. Write Yellowstone Park Com-
pany, Yellowstone Park, Wyoming.
Wanted to Buy
Stations
Interested in buying bankrupt, run
down, or sick radio station. All letters
considered, confidential, no broker.
Box 39P, BROADCASTING • TELE-
CASTING.
Wanted to buy: Interest in small south-
eastern station. Write Box 113P,
BROADCASTING • TELECASTING.
Equipment, etc.
Wanted— Quarter and one kw FM
broadcast transmitters, fixed-frequency
FM monitor receivers, used or new.
Box 17P, BROADCASTING . TELE-
CASTING.
Transmission line, 1% inch. Advise
quantity and price wanted. WTND,
Orangeburg, S. C.
Miscellaneous
FCC first-phone in 6 weeks. Both
residence and correspondence courses
available. Grantham Radio License
School, 706 North Wilcox, Hollywood,
California.
Help Wanted
Managerial
ommerciat f V lana^er
HJanted/
One of radio's most successful regional net
stations (with TV application Pending) offers a
once-in-a-lifetime opportunity to the right man.
A substantial salary and profit-sharing await a
man familiar with all phases of commercial
radio selling. Should have an outstanding record
as a salesman, both local and national, the
ability to handle others, highest character refer-
ences, the desire for permanency and a willing-
ness to work. He must have had five or more
years' experience as Commercial Manager or As-
sistant CM in a competitive metropolitan market,
with annual earnings of $10,000 or more per year,
and be capable of earning much more. Our bill-
ings are, and have been, the highest in this
multiple station midwestern market. To be con-
sidered for a personal interview, please reply in
confidence, giving full and complete information
about your previous experience, salaries earned
and other pertinent information. Attach snap-
shot. Box I20P, BROADCASTING . TELECAST-
ING.
Announcers
± TOPFLIGHT
* NEWSCASTER
wanted by 50,000 watt network affil-
iate in Midwestern market. This is an
excellent opportunity and the salary
is right for the right man. The right
man in this case will have years of
experience behind him. He will not
necessarily have a beautiful voice, but
it will be authoritative. He will be
mature and make a good appearance.
If you_ think you fit this description,
send disc, photo and full information.
BOX 10P, BROADCASTING • TELE-
CASTING.
(Continued on next
Help Wanted (Cont'd)
(TRONG STAFF ANNOUNCER WHO
KNOWS MUSIC AND LOOKING FOR A
FUTURE.
We
station in metropolitan market.
programming heavy music-sports-news along with
network schedule. Starting salary— $65 for 40
hours with extra for talent and overtime. Large
corporation with TV application. Send disc or
tape with details to Program Director.
BOX HOP. BROADCASTING . TELECASTING
Television
Technical
WANTED
TV ENGINEER}'
Capable of taking equipment "out
of the box" and putting a picture
on the air. Will give long contract,
opportunity for purchase of stock
and will make him an Officer and
Director in Corporation.
PROGRAM
DIRECTOR
Topnotch man with successful TV
background. Will give same op-
portunities as stated above to the
Engineer.
This is a first rate Midwest Market
— No TV here now. Address re-
plies to Box 117P BROADCAST-
ING • TELECASTING. All re-
plies will be answered.
Situations Wanted
Managerial
COMMERICAL MANAGER
Aggressive, shirt-sleeve CM who be-
lieves in hard work and making calls.
Successful record as radio-TV sales
manager leading metropolitan market
past three years. Sound experience.
Proven record. Present salary $11,000.
Age 33. Seeks permanent position
with metropolitan radio and/or TV
station. Box 105P, BROADCASTING .
TELECASTING.
Employment Service
EXECUTIVE PLACEMENT SERVICE
for competent managers, com-
mercial managers, program
directors, chief engineers,
disc jockeys. Reliable, confi-
dential, nation-wide service.
Send for full information today.
Howard's. Frazier
TV d- Radio Management Consultants
728 Bond Bldg., Washington 5, D. C.
in public service
TOTAL of $20,800 has been do-
nated to the American Red Cross
Flood Relief by NBC network
listeners of the Ruth Lyons' 50
Club, which originates at WLWT
(TV) Cincinnati five days weekly.
In return for $1 donation, Miss
Lyons sent 8x10 photograph. An
For Sale
Equipment, etc.
NEW GATES EQUIPMENT
I — Model GR-91 mixer assembly only
1— Model 28CO limited amplifier
2— Model GR-90 carrying cases only
1— Model GR-90-91 remote
2— Model M 0-2694 program amplifier
3— Model SA-22 cueing amplifier
1— Model SA-20 program amplifier
(Same as MO-2694)
2— Model AM2 "Studio B" light fixture
I — Filter selector
1 — Austin transformer
2 — Model CB-10 console transcription turn-
table with RMC type ULID head
I — Model S A -66 general purpose amplifier
2 — # AM3 "control room" light fixture
I— # AMI "Studio A" light fixture
1— * AM2 "Studio B" light fixture
2 — SRA-10 recording amplifier
I — #GE-KH phono motor
1 — #B4-I40 patch panel
2 — Overhead feed screw assembly (0-1) 112
lines per inch
I — #SA-800 panel box with cover
1 — sSA-77 power supply
2 — Qts. Gates grey paint
4 — Pts. Gates grey paint
1 — SAI979-I0I power supply
2— #SA-70 preamplifier
I — #M-I0l meter panel
I — ffSA-8 V-U panel
I — Gates playback arm
4— #MO-2964 Gates arm
I— #MO 3098 end seal
?— SMO-3C96 end seal
3 — « MO -3071 junction box
4— SMO-3097 end seal
I — Feed screw only (0-1) 256 lines per
inch
I — Gates meter shorting switch
o
ALL THE ABOVE LISTED MATERIAL
IS NEW, NEVER USED EQUIPMENT
ALTHOUGH HAS BEEN ON DISPLAY
ON SALESROOM FLOOR. FOR ADDI-
TIONAL INFORMATION PHONE, WIRE
OF WRITE HOUSTON RADIO SUPPLY
CO., 1501 CLAY ST., HOUSTON. TEXAS.
Minnesota Network
Money Maker
moo9ooo.oo
Located in an area where TV will have little immediate effect, but
with good allocations for TV development already assigned should
buyer wish to enlarge facilities. Based on this investment and last
year's profit, buyer should expect about 30% on his investment. Studio
and transmitter combined, giving low cost operation. This property
is priced right and will not be available long. Price $100,000.00 with
terms.
Appraisals • Negotiations • Financing
BLACKBURN-HAMILTON COMPANY
RADIO STATION AND NEWSPAPER BROKERS
WASHINGTON, D. C. CHICAGO SAN FRANCISCO
James W. Blackburn Ray V. Hamilton Lester M. Smith
Washington Bldg.
Sterling 4341-2
estimated 15,000 prints are to be
mailed to every state and to
Canada.
* ■ * *
Emergency Appeal
WHEN American Red Cross ap-
pealed for emergency quota to aid
rehabilitation of families along
Montana's flooded Milk and Mis-
souri Rivers, KMON Great Falls
volunteered to raise the money.
Hurried consultations with pro-
gram and announcer staffs paved
the way. Within 24 hours, KMON
was on the air with a variety Red
Cross Jamboree which lasted until
midnight Saturday and was re-
sumed intermittently Sunday with
the result that the emergency quota
was oversubscribed. In all, 18
hours of programming was con-
sumed.
Donates Transmitters
WWVA Wheeling, W. Va., turned
over its former mobile unit — a 100
w transmitter and one of 50 w — to
the American Red Cross Disaster
Committee and the Ohk> County
Civil Defense Organization. Wil-
liam E. Rine, managing director of
the station, presented them to of-
ficials of the Wheeling-Ohio County
Chapter of Red Cross. One unit
was installed in Wheeling's Red
Cross headquarters while the other
was used as a stand-by.
Blood Type Obtained
LARRY HOMER, announcer for
WEEI Boston, aired a request one
day at 8 p.m. from the Union Hos-
pital in nearby Lynn, Mass., for a
special type of blood. At 11 p.m.,
the hospital phoned to say that it
had received 150 offers from WEEI
listeners willing to donate the
needed type of blood. Some of the
calls had come from as far away
as Bangor, Me.
* * *
Basketball Tapes
WD AN Danville, 111., has added
another item to its growing list of
public service features. The sta-
tion shipped tape recordings of
state championship high school
basketball games to the 130th In-
fantry Regiment, Danville segment
of the 44th Infantry Div., stationed
at Camp Cooke, Calif.
* * *
KFBI Aids Youth
KFBI Wichita, Kan., showed ra-
dio works where other media fail
recently when broadcast appeals
brought $800 donations to pay costs
of special treatments for Jimmy
Essex, 18-year-old paralyzed youth,
after a newspaper story with pic-
ture brought only $100, according
to George E. Wells, KFBI pro-
gram director.
* * *
Ail-Night Telethon
TELETHON on WDSU-TV New
Orleans featuring staffers of both
the television outlet and its siste:
AM station, WDSU, continued lZVi
hours, starting at 11 p.m. one Satui
day and concluding 12:30 p.m. Sun
day. The drive was for the benefi
of United Cerebral Palsy Assn. o1
Greater New Orleans and nettec
$80,000 for the charity. All-nighl
telethon starred Dorothy Lamour
Chico Marx, Rosemary Clooney anc
Sunny Skylar in addition to WDSL
personalities and several disc
jockeys from other local stations,
* * *
Pilot Dog Fund
PILOT DOG Inc., Columbus, Ohio
has announced that the first
fund-raising campaign of that or-
ganization which was conducted in
central Ohio through WBNS-TV
Columbus exceeded its goal of
$6,000 by netting $6,527.44. More
than 2,550 individual contributions
were received during the week-long
drive. Need for contributions was
driven home over 17 locally-pro-
duced programs. Viewers were
asked to send their donations to
their favorite WBNS-TV person-
ality. Seven of the shows oversub-
scribed their particular quotas.
Non-profit group provides seeing-
eye dogs to the needy blind at no
cost.
* * *
WSIX Aids Foundation
WSIX Nashville and the ABC
show, Ted Mack's Original Ama-
teur Hour, raised more than $2,000
for the Cordell Hull Foundation
for international education when
12 amateur acts selected from 500
auditioned by WSIX put on a 45-
minute show in Nashville which
went over ABC. The foundation
furthers Latin American student
exchange with Nashville's Vander-
bilt U., Scarritt College and Pea-
body College for Teachers.
* * *
Guide Dog Fund
KING Seattle, through spot an-
nouncements, appealed for contri-
butions to obtain another guide dog
for a blind woman whose first
canine companion was killed in an
automobile accident April 9. A
goal of $2,000 was set by Harry
Jordan, KING news director, and
Hal Davis, program director. With-
in a few days KING had raised
more than $4,000. Incidentally, the
blind woman's name is Mrs. Melba
King, who said she now refers
to herself as Mrs. K-I-N-G.
Feature of Week
(Continued from page 16)
and take-off were George Seyffer-
titz, Austrian vice consul in New
York, and his wife.
Next morning, the chicks ar-
rived in Austria and were trans-
ferred by truck to Vienna.
Second of three flights to com-
plete the order placed by the Aus-
trian government left May 5. The
third flight is scheduled for May
13. In addition, 7,000 chicks are
being sent as a gift with the aid
of the Connecticut Poultry Assn.,
4-H Clubs and WTIC.
Page 102 • May 12, 1952
BROADCASTING • Telecasting
fCC roundup
New Grants, Transfers, Changes, Applications
box score
On Air
AM Stations 2,340
KM Stations 638
TV Stations 108
SUMMARY THROUGH MAY 8
Appls. In
Licensed CPs Pending Hearing
2,328 87 327 221
(Also see Actions of the FCC, page 98.)
Docket Actions . . .
FINAL DECISIONS
AM— 1460 kc
WBET Brockton, Mass. — FCC granted
application of Enterprise Publishing Co.
for CP to change from 990 kc, 1 kw-D,
to 1460 kc, 1 kw unl., DA-N; cond.
Decision May 6.
AM— 960 kc
WFTC Kinston, N. C— FCC granted
application of Kinston Bcstg. Co. for
CP to change from 1230 kc, 250 w unl.,
to 960 kc, 5 kw-LS, 1 kw-N, DA-N;
cond. Decision May 6.
AM— 1400 kc
Tacoma, Wash.— FCC granted appli-
cation of Tribune Publishing Co. for
new AM station: 1400 kc, 250 w unl.;
cond. Estimated construction cost $24,-
900, first year operating cost (combined
existing FM operating cost and expected
AM cost) $138,692, first year revenue
(combined existing FM revenue and
expected AM revenue) $180,000. Appli-
cant is licensee of KTNT (FM) Tacoma
and is publisher of Tacoma News-Tribune
(evening and Sunday). Simultaneously,
FCC denied application of KBRO Brem-
erton, Wash., for CP to change from
1490 kc to 1400 kc with 250 w unl., and
FCC denied petitions of KBRO seeking
to reopen record in this proceeding.
(Comr. Hyde favored grant of KBRO
application.) Decision May 5.
INITIAL DECISIONS
AM— 1230 kc
Sparta, 111. — FCC Hearing Examiner
Leo Resnick issued initial decision look-
ing towards grant of application of
Hirsch Communication Engineering
Corp. for new AM station: 1230 kc, 250
w unl.; cond. Estimated construction
cost $13,542.96, first year operating cost
between $30,000 and $35,000, revenue
between $40,000 and $50,000. Principals
in applicant include President Robert
O. Hirsch (26.6%), recent graduate of
M.I.T. and stockholder in KFMO Flat
River, Mo.; Vice President Geraldine F.
Hirsch (6.6%), stockholder in KFMO
and KFVS Cape Girardeau, Mo.; Secre-
tary-Treasurer Oscar C. Hirsch (40%),
president and principal stockholder in
KFMO and KFVS, licensee of WKRO
Cairo, 111., and director and minority
stockholder of KSIM Sikeston, Mo., and
James F. Hirsch (26.6%), student at
Washington U., St. Louis, Mo., and
stockholder in KFMO. Simultaneously,
Hearing Examiner Resnick denied ap-
plication of Hawthorn Bcstg. Co. for
new AM station on 1230 kc with 250 w
unl. Initial decision May 5.
AM— 920 kc
KGAR Garden City, Kan.— FCC Hear-
ing Examiner Hugh B. Hutchison issued
initial decision looking towards grant
of application of Ark-Valley Bcstg. Co.
to change from 1050 kc, 1 kw D, to 920
kc, 1 kw D, 500 w N, DA-N; cond. Esti-
mated construction cost $14,718.90, first
year operating cost $76,418.40, revenue
$119,344.52. Vice president and general
manager of KGAR is Dale E. Kern.
Simultaneously, Hearing Examiner
Hutchison denied applications of (1)
KLMR Lamar, Col., for CP to change
from 1340 kc, 250 w unl., to 920 kc, 1
kw D, 500 w N, DA-N, and (2) KFNF
Shenandoah, Iowa (now operating non-
DA on share-time basis with KUSD
Vermillion, S. D., on 920 kc, 1 kw D,
500 w N), seeking permission to move
from Shenandoah to Lincoln, Neb. De-
cision May 7.
FCC Actions
(Continued from page 98)
License Renewal
WMCA New York— Granted renewal
of license for regular period (FCC ad-
denda to April 30 decisions, B.T,
May 5).
WLAC PURCHASE
Application Filed
IN ADDITION to a purchase price
of $1,250,000 for 50 kw WLAC
Nashville, Life & Casualty Insur-
ance Co. of Tennessee will pay 10%
of the net profits after taxes over
$200,000 for 5 years to present
owner, J. Truman Ward. Details
were revealed in an application for
FCC approval filed last week.
Insurance company is repurchas-
ing the Nashville station (on 1510
kc) after 17 years from the man
who bought it for $75,000 when it
was a 5 kw station on 1490 kc
[B*T, April 21]. WLAC replace-
ment value was estimated at $370,-
685.
Terms of the sale also include a
life-time management contract for
Mr. Ward at $30,000 per year. Pro-
vision is made that if Mr. Ward
dies before the seventeenth year of
his contract, the insurance company
will continue its payments to his
heirs until the seventeenth year.
Total current assets of WLAC
were listed at $103,816.68, with
cash assets of $38,041.36. Total
current liabilities were shown as
$15,253.03. Total assets of the in-
surance company was indicated as
$137,013,424.53.
WLAC is a CBS affiliate, was es-
tablished in 1925.
Change of ownership will not
affect personnel, it was said. F. C.
Sowell is general manager of the
station.
RCA Report
(Continued from page 26)
elected at the meeting — the largest
RCA session ever, with almost 81%
of the vote represented in person
or by proxy — were: Walter A.
Buck, John T. Cahill, Gano Dunn
and Edward F. McGrady. Arthur
Young & Co., New York, was again
appointed to serve as RCA's ac-
counting firm, and the resolution,
which would allow stockholders to
cast their total votes — based on
shares held, multiplied by number
of directors to be elected — for a
single candidate, was thoroughly
defeated.
Retirement of Lewis MacCon-
nach, RCA secretary, after 37
years' service was announced by
Gen. Sarnoff, who also commended
the officer for never having missed
a directors' or stockholders' meet-
ing.
BMI Clinics Continue
(Continued from page 38)
to farmers.
"Farmers feel a close tie with
the station who keeps him abreast
with the rest of the world. . . .
Don't talk down to your rural au-
dience. If you do, you won't have
one."
Glenn Griswold, MAB president,
presided. Schedule included a joint
talk by Harry K. Renfro and Fos-
ter Brown, assistant manager and
promotion director respectively,
KXOX St. Louis, on promotion and
public relations.
COLUMBIA, S. C, May 6
John M. Rivers, SCBA president
and general manager, WCSC
Charleston, said radio today is "the
cheapest mass medium of com-
munication. . . . Let's keep our
messages believable, forceful and
truthful."
Joe Kirby, general manager,
WKRS-AM-FM Waukegan, 111.,
talked on the value of local news,
saying his station gave local stor-
ies first importance. He said :
"The people in our area with all
the metropolitan papers and net-
work radio stations to listen to,
would just as soon hear about
things in this state that aren't par-
ticularly earth-shaking as to be
told three or four hundred times
that the peace negotiators in Korea
are still arguing with the Rus-
sians."
Dorsey Owings, BMI field repre-
sentative, acted as chairman. Other
talks were made by Robert R. Tin-
cher, vice president and general
manager, WNAX Yankton, S. D.;
Frank Mclntyre, production man-
ager, KLIX Twin Falls, Idaho;
Mackie Quave, chief announcer and
production director, WIS Colum-
bia, and Hale Bondurant, general
manager, KFBI Wichita, Kan.
ATLANTIC CITY, MAY 6
"Light classics, pop concert se-
lections, great vocal arrangements
and the best of instrumental so-
loists" were suggested to New Jer-
sey broadcasters by Charles F.
Payne, commercial manager, KIXL
Dallas. "We never compromise on
quality ... it must be the best,"
he said, adding that KIXL music
"is screened and auditioned care-
fully to throw out even the great
classics which are short on melody
and long on 'finger exercise.'
"Music . . . and more good music
is radio's only salvation," he said.
About 50 attended the sessions,
with Paul Alger, NJBA president
and vice president and general
manager, WSNJ Bridgeton, presid-
ing.
SEATTLE, May 6
"Promotions can be profitable
for radio stations — even in a small
station market — if they are planned
with a purpose in mind." Pat
O'Halloran, commercial and pro-
motion manager, KPQ Wenatchee,
Wash., told Washington broad-
casters.
"Many promotions don't give im-
mediate dividends but really pay
off in good will and increasing your
audience — in turn they will indi-
rectly pay off in dollars and cents
valuation," he said.
MINNEAPOLIS, May 7
Four-point results come from
public service programming, ac-
cording to C. D. Miller, director of
staff operations, WTCN Minne-
apolis, who addressed Minnesota
broadcasters. They are: "(1)
establishes the station as an in-
tegral part of community life; (2)
sells service for the common good
of the community; (3) exposes
station personnel to contact with
key business men and potential
listeners; and (4) establishes the
fact of station leadership in tht
community."
John Meagher, MBA president
and general manager, KYSM Man-
kato, presided at the meeting, with
speakers including most of the
Milwaukee slate, Messrs. Squire,
Slater, Rich, Smith, Haganah and
Safford.
OKLAHOMA CITY, May 7
Sam Schneider, farm editor,
KVOO Tulsa, speaking on "The
Farm Audience," said today's
farmer is the "greatest market for
the goods of industry."
He told Oklahoma broadcasters
(Continued on page 10U)
Employment Agency
Employment Agency
ENGINEERS -
First - Second
Phone
YOUR APPLICATION CAN BE PROCESSED FOR
IMMEDIATE OPENINGS IN FORTY-TWO STATES.
ONE WEEK'S SALARY WHEN PLACED, THE ONLY
FEE.
WRITE:
d^roadcadt
anaaemenl
Serviced C^a
17 East 48th Street, New York 17, New York
PL 5-1127
BROADCASTING • Telecasting
Mai 12> !952 • Page 103
OHIO Assn. of Radio and Television Broadcasters sessions and BMI Clinic
May 2 at Columbus included these speakers and guests (I to r): Seated —
Carl E. George, general manager, WGAR Cleveland; Ed James, senior editor.
Broadcasting • Telecasting; Harold Fellows, president, NARTB; Sydney
Kaye, vice chairman of board and general counsel, BMI; Louis Oswald,
promotion director, WHK Cleveland; William Stubblefield, station relations
director, NARTB; standing — Walberg Brown, vice president and general man-
ager, WDOK Cleveland; Robert Tinchner, general manager, WNAX Yankton,
S. D.; Hal Bumpus, news and sports director, KVOR Colorado Springs, Col.;
Robert Fehlman, president, OARTB, and manager, WHBC Canton, Ohio; Gen.
Carlton Dargush, counsel, OARTB; Lin Pattee, field representative, BMI;
Robert Ferguson, vice president, OARTB, and executive vice president and
general manager, WTRF Bellaire, Ohio.
BMI Clinics Continue
(Continued from page 103)
CHARLESTON, W. Va. BMI Clinic April 29 included at speakers table:
(I to r): Seated — E. Finlay MacDonald, manager, CJCH Halifax, Nova Scotio
Jack Knabb, president. Jack Knabb Adv., Rochester, N. Y.; Eric Lund, fan
director, WLVA Lynchburg, Va.; Lin Pattee, field representative, BMI; Mrs
Mary Chilton Chapman, Charleston Gazette; standing — Michael R. Hanna,
general manager, WHCU Ithaca, N. Y.; Gordon Capps, vice president and:
general manager, KSRV Ontario, Ore.; John Gelder, president, West Virginia
Assn. of Broadcasters, and general manager, WCHS Charleston; Charles A.
Wall, vice president, BMI, and Joe L. Smith Jr., general manager, WJLS
Beckley, W. Va.
that "service is the basic way of
reaching this farmer because a
service broadcast hits him right
in the pocket book and helps him
to make a living."
Allan Page, OBA president and
general manager, KSWO Lawton,
presided. Ralph Wentworth, BMI
field representative, was chairman.
Other talks were made by Karl
Jensen, program manager, KTUL
Tulsa; C O. Langlois, president,
Langworth Feature Programs Inc.;
Carl Vandagrift, program director,
WO WO Fort Wayne, Ind.; Robert
J. Burton, vice president, BMI, and
in charge of publisher relations;
Norman Glenn, president, Sponsor
magazine; Bob Watson, program
director, KGNC Amarillo, Tex.;
and Ted Cott, vice president, NBC.
PORTLAND, ORE., May 7
Frank H. Loggan, president and
general manager, KBND Bend,
Ore., advocated promotion of local
sales, saying, "Knowledge, enthu-
siasm, confidence and hard work
are the things that build business.
There are no other ways to gain
commercial success; no magic that
can be employed; no safe shortcuts.
In radio, as in any other business,
there are rewards awaiting those
who apply each of these elements
as they build. . . ."
DES MOINES, May 7
John M. Outler Jr., general man-
ager, WSB-AM-FM-TV Atlanta,
told Iowa radio men that "radio's
tomorrow is now."
"As long as we can provide the
advertiser with a reasonable return
on his dollar, there is no real ap-
prehension over radio's fiscal fu-
ture," he said. He told listeners
that his station received 2,000
greetings on its 30th birthday
recently.
"We belong to the audience
much more than the audience be-
longs to us. . . . Let's not sell that
audience and that confidence on a
short market. . . ."
William Quarton, IBA president
and manager of WMT Cedar
Rapids, presided. Other speakers
were Ben Sanders, general man-
ager of KICD Spencer, Iowa; Allan
Schrock, program director of KFJB
Marshalltown, Iowa; and Herb
Plambeck, farm director of WHO
Des Moines. Other speakers, who
also appeared at clinics listed
above, included Messrs. Marlin,
Graham, Trace, Rosenberg and
Yocum.
SYRACUSE, May 8
Members of the Upstate New
York Broadcasters Committee and
guests heard Charles F. Phillips,
vice president and general man-
ager, WFBL Syracuse, urge better
programs to make more sales.
"Radio and TV can complement
each other. Together they build
greater audience for both medi-
ums," Mr. Phillips said. "We -in
radio and television must continue
to make our fare more attractive
if we are to make the most of
the opportunity which is ours," he
said.
Simon Goldman, general man-
ager of WJTN Jamestown, told the
broadcasters to "be sure your sta-
tion and yourself are the 'big
wheels' of your community."
He advised radio men to "charge
for program content; don't sell
your station short. Stick to your
rate card and adopt standards
and policies which will give you
self-respect and gain the respect
of your advertisers. . . . Serve your
community, your listeners and your
advertisers . . . and you will take
your rightful place in Radio
Heaven. . . ."
Others on the speaking progam
were Ken Sparnon, BMI field rep-
resentative; E. R. Vadeboncoeur,
chairman, upstate group committee
RALEIGH, N. C. BMI Clinic May 2 saw this group at speakers table (I to r):
Seated — T. H. Patterson, president, North Carolina Assn. of Broadcasters,
and general manager, WRRF Washington, N. C; Charles A. Wall, vice
president, BMI; Gordon Capps, vice president and general manager, KSRV
Ontario, Ore.; Paul Marion, promotion supervisor, WBT-AM-FM WBTV (TV)
Charlotte; Frances Jarman, director of women's affairs, WDNC Durham;
Richard Mason, general manager, WPTF Raleigh; Ken Sparnon, field repre-
sentative, BMI; standing — William S. Page, president and general manager,
WFTC Kinston, N. C; Robert M. Wallace, general manager and chief engi-
neer, WOHS Shelby; Mrs. Wallace; Jack Younts, general manager, WEEB
Southern Pines, N. C; Jack Knabb, president. Jack Knabb Adv., Rochester,
N. Y.; Michael R. Hanna, general manager, WHCU Ithaca, N. Y.; E. Finlay
MacDonald, manager, CJCH Halifax, Nova Scotia.
and vice president and general
manager, WSYR-AM-FM-TV Syra-
cuse; Sam Carey, program service
manager, WRVA Richmond, Va.;
Seymour Siegel, director, WNYC
New York, and Sydney M. Kaye,
vice chairman of the board and
general counsel, BMI. Other
speakers, listed also at clinics
above, were Messrs. Payne and
Hanna.
SAN ANTONIO, May 8-9
Bob A. Roth Sr., commercial
manager, KONO San Antonio, said
the KONO staff "is continually on
the alert for and seeking out public
service projects."
Mr. Roth said KONO had a "city
wide reputation of being very gen-
erous in this respect, and citizens
and organizations seek our aid.
This is not only gratifying but pays
big dividends." He warned stations
not to allow "over - stating the
worth of products, false claims and
gross exaggerations."
TBA members were told by Bob
Watson, assistant manager, KGNC
Amarillo, that they should thor-
oughly analyze their markets, fit-
ting programs to their station's
power, area-wise.
"Be individual — be distinctive —
be different. Make your station
stand for something. Give it per-
sonality. . . . Build local personali-
ties and use authorities where pos-
sible. You will find your station
will grow in importance and finan-
cial security as your programming
depends less and less on networks,"
he said.
J. M. McDonald, TBA president
and general manager, KCRS Mid-
land, presided. Other speakers in-
cluded Karl Wyler, owner-manager,
KTSM El Paso; James A. Byron,
news editor, WBAP Fort Worth.
Others on the program, who ap-
peared at clinics listed above, were
Messrs. Wentworth, Langlois, Van-
dagrift, Burton, Glenn, Roth and
Cott.
SAN FRANCISCO, May 9
Speaking on "A Locomotive
Named Programming," Russ Cog-
lin, program director, KROW Oak-
Page 104 • May 12, 1952
BROADCASTING • Telecasting
land, told members of the California
State Radio and Television Broad-
casters Assn.:
". . . Programming is the moti-
vating force of radio, and the im-
petus upon which a station either
'makes' or 'breaks'. . . . It's a long
uphill pull which can be accom-
plished only by the strongest of
vehicles. . . ."
Fred Ruegg, program director,
KCBS San Francisco, said:
"We are making money; radio is
still the best advertising buy,
dollar for dollar. And we do serve
the public. Actually, we are a suc-
cess. Let's start acting like it," he
^aid, denouncing radio's "inferiority
complex."
Paul Bartlett, CSRTBA president
and president and general manager,
KFRE Fresno, presided. Jim Cox,
BMI field representative, was chair-
man. Other speakers, who have
been listed in clinic stories above,
included Messrs. McTigue, Holm,
Baylor, Csida and Aldridge.
BOSTON, May 9
Edmund J. Shea, media director,
James Thomas Chirurg Co., Boston,
presided, with Lin Pattee, BMI
field representative, acting as
chairman. Speakers included Dan
Jayne, general manager, WELL
Battle Creek, Mich.; Patrick J.
Montague, business manager,
WHYN Holyoke; Fred Gamble,
AAAA president; Daniel Kops,
manager, WAVZ New Haven,
Conn., and John Hurley, manager,
WNEB Worcester. Others, also
listed in clinic programs above, in-
cluded Messrs. Payne, Carey and
Siegel.
ATHENS, GA., May 10
Participants at the Athens clinic
included John W. Jacobs Jr., gen-
eral and commercial manager,
WDUN Gainesville; Frank Butler,
WRFC Athens; Charles A. Wall,
BMI vice president in charge of
finance, and Ben Williams, GAB
president and commercial manager,
WTOC Savannah. Others, listed in
clinic programs above, were Messrs.
Mclntyre, Kirby, Bondurant and
Tincher.
The other BMI program clinics
held last week were at Baltimore,
May 5; Gainesville, Fla., May 8;
Regina, Sask., and Chicago, May 9.
But Does Ike Like?
NOVEL promotion campaign
by WISR Butler, Pa., is go-
ing the rounds, according to
Joseph T. Mathers of the sta-
tion. When a staffer fixed up
a campaign lapel button to
read, not "I like" you-know-
who, but "I like WISR," the
idea caught and 140 persons,
mostly young people, have
requested the button, which
also drew "quite a bit" of
comment at the meeting of
Pennsylvania Broadcasters
Assn., Mr. Mathers said.
Credit Lift Effects
(Continued from page 28)
conditioned to not buying," he told
Broadcasting • Telecasting
Thursday. "The government's ac-
tion comes much too late to have
any great effect." Mr. Shouse had
criticized government credit con-
trols at the NARTB convention as
restrictive to the American econ-
omy. Similar sentiments were ex-
pressed by William A. Blees, vice
president and general sales man-
ager of Avco's Crosley Div. He
conceded, however, the action "un-
questionably will improve business
by giving business men an oppor-
tunity to sell," although he felt
the action came six or eight months
too late.
BAB President William B. Ryan
felt that "it certainly makes sense
to think that the lifting of credit
restrictions will mean big drives
for installment business by com-
panies which have adequate stocks
to sell. This will mean more ad-
vertising, which in turn means an
opportunity for radio to get addi-
tional business and, at the same
time, again demonstrate its effec-
tiveness as a salesman."
T. F. Flanagan, managing di-
rector of the National Assn. of
Radio and Television Station Rep-
resentatives, said it is logical to
expect that easing credit restric-
tions "will spur sales of many prod-
ucts, some of which have been drag-
ging their heels."
Spot's Flexibility
"Advertising" he said, "will
bear the burden, as usual, of creat-
ing the desires and consummating
the sales. Spot radio and TV will
be most useful to advertisers under
these circumstances, since it can
be so quickly employed and is so
promptly effective."
Optimism was the byword for
Benjamin Abrams, president of
Emerson Radio & Phonograph
Corp., who stated: "It will mean the
increase of employment in the tele-
vision and radio industry by about
25% and it will bring television
within the reach of people who
could not afford to own a television
set . . ."
Richard Cooper Jr., president of
R. Cooper Jr., General Electric dis-
tributor, noted that appliance sales
had been restricted by the regula-
tion and termed the board's action
"a stimulating thing." He said
slackened consumer demand in
some fields was attributable to the
credit curbs.
Robert Sampson, executive vice
president, Sampson Co., Chicago,
predicted that the time payment
schedule probably would revert to
pre Regulation W days, with items
payable over a two-year period in
many cases.
In Washington, D. C, Lacy's Inc.,
radio-TV appliance chain, expects
some sales improvement. William
Warsaw, Lacy's president, put it
this way: "Lower terms will cause
the patient to rally, but it will
take lower prices to make him
well."
There were favorable comments,
too, from dealers handling refrig-
erators, household furniture, wash-
ing machines and other appliances
— all heretofore subject to the 15%
down and 18 months-to-pay terms
— as well as from retail groups and
used car dealers.
Household equipment, appliances
and supplies ranked eighth in prod-
uct listings for local radio used last
year with nearly $19.5 million and
ninth in spot TV with nearly $2
million. Home appliances rated
third with over $6 million in local
TV.
Terms presumably would vary
for different manufacturers. There
were indications that car buyers
still would pay 33% down in many
cases but receive 24 instead of 18
months to pay, according to the
National Automobile Dealers and
Mfrs. Assns.
Home furnishing firms greeted
the action with the split reaction
of a man watching his mother-in-
law run off a cliff in his new Cadil-
lac. Some complained that the pub-
lic is not in the mood to buy now —
the only remedy for which seemed
to be hard selling through adver-
tising and lower prices to stimulate
interest anew.
The National Retail Furniture
Assn. (representing some 9,000
stores) asserted that "uncontrolled
consumer installment credit is es-
sential to successfully distribute
mass production of home consumer
goods."
Mort Farr, president of the Na-
tional Appliance and Radio-TV
Dealers Assn., sounded one warn-
ing about the lifting of credit
restrictions: "We can look for-
ward to a large number of 'no
down payment' ads," he was quoted
as saying, "but it will be a wise
precaution for dealers and local
organizations to check the legiti-
macy of these offers."
With most of the summer broad-
cast time schedules set and a num-
ber of accounts lined up for fall, the
effect on national network accounts
could be infinitesimal at the out-
set. It was felt, however, that local
stations would enjoy an immediate
local and spot time bonanza where
short-notice commitments were pos-
sible.
FRB said that it made its
move because of "developments in
the economy generally and in the
markets directly affected by the
regulation." But it was known that
Congress and appliance-auto deal-
ers had urged removal of restric-
tions, and that the board itself was
concerned over lagging sales in the
appliance field.
At his Thursday news confer-
ence, President Truman was asked
if the board had discussed the ac-
tion with him. Mr. Truman said
the board had told him the plan.
He agreed the situation should be
flexible and heatedly denied a sug-
gestion that "politics" might have
been involved. Mr. Truman felt,
however, that Congress should re-
tain the power for FRB. Similar
charges had been voiced in connec-
tion with easing of raw materials.
The suspension also represented
a victory for Sen. Homer E. Cape-
hart (R-Ind.), who last month pro-
posed to the Senate Banking & Cur-
rency Committee that all credit
curbs be abolished. His amend-
ment was rejected, however.
Committee Chairman Burnet
Maybank (D-S. C.) also expressed
satisfaction with the ruling, claim-
ing that it fell "in complete con-
formity with the intent of Con-
gress." The Maybank committee
has been at odds with the admin-
istration, which earlier this year
demanded retention of credit con-
trols.
James Carey, CIO secretary-
treasurer, told the House Banking
Committee earlier last week that
all credit curbs on installment plan
buying should be repealed — or at
least "liberalized" and removed
from the board's jurisdiction. He
charged that they discriminated
against lower income groups.
The National Foundation for
Consumer Credit, which had
plumped consistently for credit re-
peal, described the suspension as
"the worst possible thing that
could happen to business."
The action means, according to
William J. Cheney, executive vice
president of the foundation, that
the board "might possibly say on
Monday, 5% down on a TV set
and on Tuesday, 50% down, "and
that such authority would result in
"chaos."
BROADCASTING • Telecasting
May 12, 1952 • Page 1C5
PEOPLE...
L. A. INDEPENDENTS REACH
ACCORD WITH ANNOUNCERS
AGREEMENT reached by Los Angeles area
independents and staff announcers, carrying
5% overall wage increases, effective May 1.
Proposed health welfare insurance plan to be
paid for by employers plus other working con-
ditions were not included. New contracts nego-
tiated by AFRA. Union originally asked 10%
increase [B*T, April 14]. KMPC Los An-
geles, Liberty affiliate, now classified in net-
work category by AFRA.
Pro rata pay granted parttime announcers
with four-hour minimum call, also pro rata
vacation and sick leave.
ILLINOIS BROADCASTERS
HEAR PROGRAM TIPS
CANADIAN CUSTOM
CHECK for $5, received from Toronto,
Ont., viewer, returned by WBEN-TV Buf-
falo to Canadian viewer who sent money
"in appreciation of the wonderful pro-
grams which your station has been tele-
vising. Receiving sets in Canada are
being contemplated as a source of rev-
enue for licensing. Therefore, I think
it only fair that seeing you are doing
all the work and we are deriving a tre-
mendous amount of pleasure from it you
should receive a fee for this also." In
acknowledging check, WBEN-TV wrote
that "written expression" was "adequate
compensation."
MEANS of strengthening radio programming
were outlined in Chicago Friday at Illinois
Broadcasters Assn. program clinic conducted
by Broadcast Music Inc. in Sheraton Hotel.
IBA President Charles Caley, WMBD Peoria,
presided with clinic chairman Burt Squire, of
BMI Chicago.
Speakers and topics were D. Gordon Graham,
WCBS New York, "Programming in Mood and
Sequence"; Ed Yocum, KGHL Billings, Mont.,
"Local News Builds Sales" Sydney M. Kaye,
BMI counsel and vice chairman of board,
"Copyright Hints and Pitfalls"; John M. Outler
Jr., WSB Atlanta, "Radio's Tomorrow Is
Now"; Manuel Rosenberg, editor, The Adver-
tiser, "The Advertiser Looks at Radio"; Gus
Hagenah, Standard Radio Transcription Serv-
ices, "Music Hath Charms"; Gene Trace,
WBBW Youngstown, Ohio, "After Sale, What
Then?"; Hugh Boice, WEMP Milwaukee,
"Music Is What You Make It."
KAUFMAN LEAVES SNADER
REUB R. KAUFMAN, president of Snader
Telescriptions Sales Inc., Beverly Hills, Calif.,
and minority stockholder, has resigned in dis-
agreement over policy. E. Johnny Graff con-
tinues as national sales manager headquartered
in New York. Louis D. Snader is principal
stockholder and president of Snader Telescrip-
tions Corp., parent corporation which is un-
affected by change. Under new setup produc-
tion is to be stepped up with two new half-
hour dramatic TV film series getting under
way immediately.
TV COMMERCIALS
RUBEN ADV. AGENCY, Indianapolis, will
produce TV commercial series for Gibson Co.,
Indianapolis (distributors of automotive sup-
plies, electric appliances and Arvin TV and
radio sets) and for EMGE Packing Co., Ander-
son (meat packers). New accounts include
Holland Custard and Ice Cream Co. and Ameri-
can Electric Corp.
BORROW WALKIE-TALKIES
ARMY Signal Corps "walkie-talkies" will be
loaned to networks on request for floor cover-
age of political conventions in Chicago in July,
it was learned Friday. ABC had requested
loan of "several" instruments for coverage
purposes and Signal Corps authorized coopera-
tion with all networks who may request them.
"Walkie-talkies" manufactured by Raytheon
Mfg. Co.
Page 106 • May 12, 1952
Business Briefly
(Continued from page 5)
markets. Agency, Doherty, Cliffoi'd & Shen-
field, N. Y.
SOUTHERN CAMPAIGN • Lever Bros.
(Lipton's Iced Tea), N. Y., buying six-week
campaign to start June 2, using daytime min-
utes and chain-breaks. Radio markets are
mostly in South. Agency, Young & Rubicam,
N. Y.
WALKER NAMED # WCHV Charlottesville,
Va., ABC affiliate, has named Walker Rep-
resentation Co. as national representative.
BABBITT CHANGE » B. T. Babbitt Inc.,
N. Y. (BAB-O), sponsors of alternate-week
half-hours of Kate Smith on NC-TV, effective
July 1 will no longer be handled by William
H. Weintraub Agency. New agency not yet
named.
GULF NEWS • Gulf Oil Co. for Gulfspray
and other products, signed for new John Daly
news program, ABC Radio Network, Mon.-Fri.,
10-10:15 p.m. (EDT), to start June 16 for 52
weeks. Agency, Young & Rubicam, N. Y.
NBC RADIO NAMES DAVIDSON
EASTERN SALES MANAGER
WILLIAM DAVIDSON, sales member of Free
& Peters, station representatives, appointed
eastern sales manager for radio, NBC National
Spot Sales Dept., according to announcement
being made today (Monday) by Robert J.
Leder, department manager for radio.
Mr. Davidson's background of 14 years in
broadcasting includes extensive service on
NBC and ABC station relations staffs and
experience as timebuyer with J. Walter
Thompson and Benton & Bowles agencies.
He assumes new post June 2.
TRUMAN GETS FILM
KINESCOPE film of May 3 White House
television tour (see page 84) presented
to President Truman Friday by William
R. McAndrew, NBC-TV public affairs di-
rector, and Eugene Juster, general man-
ager of WNBW (TV) Washington, NBC
O&O station. Copy of film also will be
presented to National Archives by NBC.
Filmed version was repeated on NBC-TV
network May 10, 4-4:50 p.m. Program
widely hailed as outstanding TV docu-
mentary.
WILLIAM S. HEDGES, NBC vice president,
and KEN R. DYKE, vice president of Young j
& Rubicam, among those named to special
American Assn. for United Nations Commit- !
tee to plan guided tours through UN head-
quarters.
ROBERT (BOB) BAUER, timebuyer. Dancer- '
Fitzgerald-Sample, N. Y., to Cunningham & ,
Walsh, that city, as senior timebuyer effective
today (Monday).
PHIL WILLIAMS, formerly television public
relations director and theatrical sales manager
for March of Time, to join 20th Century-Fox
Short Subjects Sales Dept.
BERNARD MUNSON, assistant vice president
in commercial department of All America Ca-
bles & Radio Inc., subsidiary of American
Cable & Radio Corp., elected vice president.
EUGENE J. FLECH named assistant to gen-
eral sales manager at Standard Transformer
Corp., Chicago, after working as chief specifi-
cation engineer.
GEORGE HEINEMANN, TV program man-
ager at NBC Chicago, serving two weeks'
active duty with Navy at Glenview, Calif. He
is reserve lieutenant commander.
N. (Bert) COLMAN O'LEARY, ABC studio
engineer and previously TV engineer at NBC,
appointed to new ABC post, master control
supervisor.
DONALD L. MILLER, director of research for
Crosley Broadcasting Corp., has joined Burke
Marketing Research Inc., Cincinnati, as vice
president. He will serve WLW radio and TV
stations in consulting capacity.
M. F. MAHONY, vice president and manager
of New York office of Maxon Inc., elected di-
rector of company.
THEODORE KIENDL, prominent New York
attorney, retained as ASCAP counsel to be
associated with ASCAP general attorney, Her-
man Finkelstein, and Schwartz & Frohlich,
general counsel, in current TV rate-making
proceeding before U. S. District Court for
Southern District of New York, Mr. Finkel-
stein announced Friday. In this capacity, Mr.
Kiendl succeeds late Robert P. Patterson,
killed in plane crash last winter. Mr. Kiendl
is member of firm of Davis, Polk, Wardwell,
Sunderland & Kiendl.
CLEAR ARMOUR PLAN
NBC-TV reportedly has secured enough clear-
ances from affiliates to indicate early go-ahead
with proposed Armour & Co. (Dial soap) spon-
sorship of four half-hourly 35-to-60-second
weather reports on its morning Today show
(Mon. through Fri., 7-9 a.m.). Plan to sell
these reports, charge Armour for equivalent
of five-minute segment, and pay affiliates one-
third of 15-minute rate had stirred up affiliate
resistance when first proposed [B»T, April 14].
JCET GETS FORD FUNDS
JOINT COMMITTEE on Educational TV re-
ceived $145,000 from Ford Foundation for
second year of operation, it was announced
Friday. Ford grant for 1952-53 year was
$55,000 more than last year. JCET also gets
personnel and special operating financial as-
sistance from educational institutions. JCET
announced establishment of field consultation
service to educators. This will take form of
local and regional meetings where consultants
with legal, engineering and programming ex-
perience will advise educators interested in
going into TV operations.
BROADCASTING • Telecasting
BILL
GRIFFITH
THI
for
THE SIGMA DELTA CHI
AWARD FOR RADIO
NEWSWRITING in 1951
and for
'establishing new standards of excellence
maturity in the field of newswriting*
KMBC-KFRM and your associates are
mighty proud of you and your achievement!
Henry Wheat
Bill Griffith's recognition by Sigma
Delta Chi for Radio Newswriting in
1951 was given for the same brand of
outstanding news preparation turned in
day after day by all five members of the
KMBC-KFRM news staff.
Jack Benton Hal Harvey
These men, all journalism graduates,
each one writing and broadcasting his
own material, are the reasons why The
KMBC-KFRM Team enjoys the highest-
rated news programs in the great Kansas
City Primary Trade Area.
'•■•H TO SELL THE WHOLE HEART OF AMERICA WHOLEHEARTEDLY, IT'S
11 wr
KMBC-KFR
ecti
OWNED AND OPERATED BY MIDLAND BROADCASTING COMPANY
T
o a time buyer
with
Y
OUR CROWDED DAY
consists of crowded hours . . . and if the
day isn't long enough you crowd some night hours.
All day long you run into characters talking
off the top of their heads, throwing it on the
tahle for what it's worth, willing to pool their
>rains, thinking out loud, but who won't buy it.
When you get the bugs ironed out after suitable
woodshedding. the ball is back in court, money-wise,
and you're tuned in on the right antenna. But
before plans are finalized, the thing comes
unwrapped and, copy-wise, has to be updated.
It figures.
No matter how many gimmicks there are in the
hopper, you don't need a survey to prove that a day
has only so many hours. That troubles us too . . .
we also have little time on our hands. We're
sold out Mon. thru Sat., 5:30 AM to midnight,
except for a couple of good half-hours on Friday
& Saturday evenings. Sundays are sold, or not
for sale, 6:45 AM to 11:30 PM, except for a popular
hour in the morning. (Details on request.)
used to dream of the day when the schedule
would be filled like this and we could go fishing.
But the dream was better than reality. It's not
easy to fight off two good customers who want the
same thing. And we're not cocky about having
little time to sell. Seasons come and go. Changes
occur and it's just a matter of time until we can
handle any good account.
Please spot-check us anytime. Or tunc in on our
antenna via our national reps. The Katz Agency.
TTS, 600 KC
TED NATIONALLY BY THE KATZ AGENCY
BASIC CBS RADIO NETWORK
MAY 19, 1952
3 5c PER COPY
BROADCASTIN
TELECASTING
»nce Resear<
>ns Question*
Page 23
Suspei
Operations
Page 25
>rk Cancelled
tes Re-Sold
Page 25
Undetermined
Morals' Probe
e 27
.ECASTING
is on Page 5 J
"BROADWAY TV THEATRE"
ON channel 9 IS THE
NO. 1 DRAMATIC SHOW
ON New York TELEVISION
...delivering an audience of 918,000 families in New York tv
homes for its sponsors . . . R. J. Reynolds Tobacco Company for
Cavalier Cigarettes and the General Tire and Rubber Company.
Special Pulse Survey - April, 1952
/
CHECK WLS TODAY FOR
News — stepped up by two giant political conventions coming up,
by a lingering war situation — is more in demand than ever before!
And in the WLS-blanketed Chicago-Midwest, that demand
results in larger and larger WLS listening audiences— in two more
news broadcasts added to the already fast-selling WLS schedule.
Check today on availabilities adjacent to or within one or more of these
WLS newscasts. Some are sold but you'll find a profitable opening for
your product somewhere in these eight great sales opportunities:
NEWS ON WLS AT 5:45A.M. 10:15A.M.
6:45 A.M. 12:00 NOON
7:30 A.M. 1:00 P.M.
7:45 A.M. 6:00 P.M.
(and 9s45 P.M. on Saturdays)
Ervin Lewis
Robert Lyle
Larry McDonald
CLEAR CHANNEL Borne of the M
890 KILOCYCLES, 50,000 WATTS, ABC NETWORK-REPRESENTED BY JOHN BLAIR V. & COMPANY
Al Tiffany
4 top men — Midwest-
trained for Midwest
listeners — deliver
these eight daily
newscasts on WLS.
Go Home-Town
with the
w Yankee Home-Town
Food Show
featuring
RUTH MUGGLEBEE
These products are
featured regularly on
YANKEE HOME-TOWN
FOOD SHOW
AMAZO
GLENWOOD RANGES
HABITANT SOUPS
KREY'S SLICED MEATS
IN GRAVY
LA CHOY PRODUCTS
LAMOUR COLOR COMB
LOG CABIN SYRUP
MICHIGAN MUSHROOMS
TINTEX DYES
BILL HAHN
Yankee Home-Town Food Show is the sensation of New
England food shows — and for good reasons:
1. It's a great show featuring Ruth Mugglebee, Woman's
Editor Boston Record-American and Sunday Advertiser and
Bill Hahn, Yankee Radio and TV Personality —
Monday thru Friday, 1:15-1:45 P.M.
2. It reaches locally into more places where volume sales
are made than any other food show.
3. The merchandising plan is exclusive and distinctive in
New England. Renewals prove the high selling impact of this
show.
Go Yankee! Go Home-Town — with the
Yankee Home-Town Food Show!
THE YANKEE NETWORK
DIVISION OF THOMAS S. LEE ENTERPRISES, INC.
21 BROOKLINE AVENUE, BOSTON 15, MASS.
Published every Monday, with Yearbook Numbers (53rd and 54th issues) published in January and February by Broadcasting Publications, Inc., 870 National Press
Building, Washington 4, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C, under act of March 3, 1879.
A Steinman Station
Clair R. McCollough, President
Early this year, the Lancaster Free Public Library and
WGAL-TV jointly sponsored a "Friends of the Library"
project which had its inception during a WGAL-TV
studio telecast.
A follow-up program took televiewers behind the
library scene to show its needs and the services offered.
"Friends of the Library" had as its goal one thousand
contributing members.
Mr. Joseph A. Benner, Lancaster's 1951 citizen of the
year and project chairman, said, . . the result — 1450
active contributing members ... far beyond expectations.
We are deeply appreciative of this television cooperation
and the very gratifying response ..."
A by-product of the campaign was greatly aroused
public interest which has given added impetus to plans
for a new library building.
- Active, responsive participation in all worthwhile public service
projects is an outstanding principle of WGAL-TV 's operation.
WGAL-TV
Lancaster, Pennsylvania
Represented by
ROBERT MEEKER ASSOCIATES
NEW YORK CHICAGO SAN FRANCISCO LOS ANGELES
Page 4 • May 19, 1952
BROADCASTING • Telecasting
,/WVWWWWWW
CLOSED CIRCUIT
SYNDICATE composed of Bob Hope and sev-
eral broadcasting and movie executives, with
■•big financial backing from Lehman Bros., N. Y.
investment bankers, negotiating for big-scale
entry into radio-TV. Deal reportedly in wind
for acquisition of radio and television prop-
erties in Midwest and East. Presence in nego-
tiations of Lehman Bros., among biggest in-
vestment bankers in country, suggests number
and importance of properties involved are
substantial.
OMINOUS talk about further network rate
adjustments continues to pervade Madison
Avenue. Who will make first move, if any, is
touchy question. If it's CBS, then NBC will
follow and vice versa, though no network in-
dicates it's anxious to be "first." Talk sur-
rounds adjustment of nighttime rates into
closer juxtaposition with daytime but with
differential in favor of nighttime, premised
upon larger available audiences during even-
ing leisure hours.
ABC-UNITED PARAMOUNT THEATRES
shortly expected to petition FCC to sever its
case from that involving DuMont and Para-
mount Pictures. Petition will contend that
protracted proceedings are working severe
hardship on ABC and that other cases have no
relation to factors involved in merger. Hear-
ings began Jan. 15 and have revolved largely
around matters not pertaining to merger per
se, it will be contended.
PREDICTIONS that radio network rate situa-
tion would settle down by mid-1953 now are
being revised to mid-1954 in network circles.
That's premised upon slow progress being made
in TV allocations. Thought was that licensing
of any substantial numbers of TV stations
would tend to stabilize overall radio-TV re-
lationship.
SHORTLY TO BE announced will be election
of J. Glen Taylor, heretofore director of govern-
ment operations of General Tire & Rubber
Washington activities, as a vice president of
Thomas S. Lee Enterprises Inc., parent of
Mutual, Don Lee, Yankee and WOR Divisions.
He will become general executive at New York
headquarters and a right hand bower to Thomas
F. O'Neil, Lee Enterprises president and chair-
man and president of Mutual.
UPCOMING is plan for coordination of Mu-
tual-WOR operations involving consolidation
of certain activities on usual network-key sta-
tion plane. This logically expected coordina-
tion is being evolved by President Tom O'Neil
with top executives of divisions to transform
Mutual from cooperative network to centrally
operated organization as means of introducing
greater efficiency and strength. Incidentally,
change of corporate name from Thomas S. Lee
Enterprises to General Teleradio Inc. should
come any day now.
YOU CAN take it or leave it, but political
soothsayers predict that Democrats will make
heavier use of TV during upcoming campaign
than Republicans, with GOP relying mightily
(Continued on page 6)
BROADCASTING • Telecasting
N. Y. MOVES TO KEEP
TV FILM BUSINESS
ALERTED by growing shift of TV filming
from New York to West Coast, New York
Board of Trade Friday announced formation of
a TV and Motion Picture Committee, to start
functioning immediately. M. D. Griffith,
board's executive vice president, was elected
temporary chairman with David Pincus, head
of Caravel Films and member of Film Pro-
ducers' Assn., vice chairman. Others present
at organizational meeting included William
Ganz of William J. Ganz Co.; Dermid Mac-
Lean, Paul Hence Prod.; Peter J. Mooney,
Audio Prod.; Walter Lowendahl, Transfilm;
Edward Lamm, Pathescope; Elizabeth Calhoun,
All-World Prod.; Gil Boag, Bedford Park;
Lucile Sullivan, Annie Laurie Williams; Her-
bert Robinson and Fletcher Smith of Fletcher
Smith Studios, and Otto H. Sutter of Seaboard
Studios.
AMERICAN CHICLE ON CBS
CBS RADIO'S new two-program, three-spon-
sor summer sales plan — similar to NBC's
"Tandem" and ABC's "Pyramid" — may start
off one-third sponsored on network basis (by
American Chicle Co.) and with two-thirds
available for sale by affiliates locally (unless
network lines up one or more additional spon-
sors before Tuesday, scheduled effective date of
American Chicle purchase). Programs and
time periods involved are People Are Funny
(Tues., 8-8:30 p.m.) and Mr. Keen, Tracer of
Lost Persons (Thurs., 9:30-10 p.m.).
NARTB ELECTION GROUP
MEMBERSHIP of special "register and vote"
campaign committee, in which NARTB will
participate with American Heritage Founda-
tion and Advertising Council [B»T, May 12],
announced Friday by NARTB President
Harold E. Fellows. Serving with Chairman
John F. Patt, WJR Detroit, will be Frank
Fogarty, WOW-TV Omaha; Joseph Wilkins,
KFBB Great Falls, Mont.; Roger W. Clipp,
WFIL-TV Philadelphia; Kenneth D. Given,
WLBJ Bowling Green, Ky., and Paul W. Mor-
ency, WTIC Hartford.
NCAA Ban Makes
FOOTBALL telecast ban of National Col-
legiate Athletic Assn. has resulted in cancella-
tion by Atlantic Refining Co. of future sponsor-
ship of college grid game broadcast. Firm
sponsored 115 such contests on radio last sea-
son (see early story, page 60).
N. W. Ayer & Son, Atlantic's agency, in
announcement Friday said that in place of
college football on radio, refining company
plans "a major program" of professional foot-
ball telecasts. In letters to colleges with which
agreements had been made, Atlantic explained:
"Audience studies made last year showed that
regardless of the importance of the game on
radio, the game televised has an average of
nearly four times the audience, even though
it was in some cases being brought from a
remote area."
Several of nation's largest colleges were in-
volved.
Spokesman added that recent activities by
NCAA-TV panel indicated that Atlantic "was
BUSINESS BRIEFLY
SPOTS FOR HATS • Adam Hats, N. Y.,
through Hirshon-Garfield, that city, preparing
radio spot announcement campaign for
Father's Day promotion, effective June 1 for
two weeks in about 15 markets.
CANDY CAMPAIGN • Peter Paul Inc.,
N. Y. (candy bars), through Maxon Inc., same
city, preparing one-month radio campaign,
daytime minutes and chain breaks, effective
June 1 in about 25 markets.
RCA VICTOR BUYS • RCA Victor division,
through J. Walter Thompson Co., N. Y., effec-
tive June 1, will sponsor Meredith Willson's
Music Room on NBC Radio, Sundays, 8-8:30
p.m. EDT, as summer replacement for the
Phil Harris-Alice Faye Show. Music Room is
currently heard on network as sustainer in
Wednesday, 10:35-11 p.m. EDT slot.
READY MIX INTRODUCTION # Swans-
down Ready Mix (angel food), N. Y., prepar-
ing radio and TV spots and participations in
about ten markets for an introductory offer,
starting June 9 through June 27.
AEROSOL SWITCH • Colgate-Palmolive-
Peet Co., N. Y., names Street & Finney, same
city, to handle advertising for its Florient
aerosol air deodorant.
PITTSBURGH BUYS # Pittsburgh Paint
Co., through BBDO, N. Y., lining up radio
availabilities on women's participation shows
for probable campaign.
BREWERY HALF HOUR • Smith Brewing
Co., Philadelphia, placing half hour tran-
scribed show Obsession in New England mar-
kets. Placed direct.
STU ERWIN RENEWED # General Mills,
through Dancer-Fitzgerald-Sample, N. Y., re-
news Stu Erwin Show on ABC-TV (Fridays,
7:30-8 p.m.) for 52 weeks effective June 6.
GOSPEL HOUR RENEWED • Gospel
Broadcasting Assn., Los Angeles, through R.
H. Alber Co., that city, has renewed The Old
Fashioned Revival Hour on ABC radio, Sun-
days, 4-5 p.m. EDT, for 52 weeks.
Atlantic Go Pro
likely to be blocked from televising college
football in 1952."
Since N. W. Ayer & Son could not recom-
mend radio without TV, letter said, "it is
therefore necessary for us to recommend that
Atlantic discontinue broadcasts of college
football, because of this shift of radio listeners
to television, and our loss of television posi-
tion through the action of the NCAA."
Although Atlantic originally backed up radio
audience losses by increasing video coverage,
as regional sponsor, company was eliminated
from last season's NCAA-TV plan which gave
sponsorship on national basis to one company
(Westinghouse), official stated.
Atlantic began sponsoring football broad-
casts in 1936; it reputedly became; first TV
sponsor of college games in 1940 via Phila-
delphia experimental station.
for more AT DEADLINE turn page ^
May 19, 1952 • Page 5
FCC LETTERS INTERPRET
POLITICAL BROADCAST RULE
MORE light on what stations can and can't
do regarding political broadcasts was shed by
FCC Friday when it released text of two letters
interpreting Section 315 of Communications
Act.
According to FCC, stations can't hold candi-
dates' speeches to advocacy of office for which
they're running. And, once a candidate an-
nounces for public office, any time afforded
him must also be afforded other candidates for
same office.
First clarification was contained in renewal
of license of WMCA New York. Station had
been put on temporary license after Socialist
Labor Party complained WMCA had refused
to carry sixth of series contracted for in be-
half of Eric Hass, candidate for president of
New York City Council. Station claimed Hass'
broadcasts were not devoted to advancement
of candidacy, but to advancement of Socialist
Labor doctrine, that after being warned that
some tie-up of series with office for which he
was candidate must be accomplished, Haas
and his party refused to comply.
FCC said station erred. Candidate's cam-
paigning up to him, cannot be confined to office
he is seeking, Commission stated. To permit
that concept would empower stations to tell
candidates how to campaign, it said.
Comr. Robert T. Bartley dissented, said
Commission should have approved license
renewal on ground WMCA had serious doubt
about candidacy of Mr. Hass.
Other interpretation was in answer to re-
quest for declaratory ruling from KNGS Han-
ford, Calif. Station had been running weekly
transcribed Report from Congress by Sena-
tor William Knowland (R-Calif.). Sen. Know-
land announced candidacy for re-election on
both Republican and Democratic tickets March
5. Station ran last of Report from. Congress
series April 9. On March 28, Rep. Clinton D.
McKinnon (D-Calif.) asked for same time and
facilities since he had announced his candidacy
for Senate on Democratic ticket. Station re-
fused Mr. McKinnon's request on ground Sen.
Knowland's broadcasts were not political.
Commission said that since KNGS had given
Sen. Knowland time on air after he was a
candidate, other candidates must have equal
opportunities. FCC also said Section 315 says
nothing about nature of candidate's speeches,
can be political or not but they're still candi-
date's broadcasts and thus equal time must
be provided others.
WABD PROMOTION DEAL
MUTUAL promotion deal completed between
WABD (TV) New York, key station of Du-
Mont Television Network, and New York Jour-
nal-American, Richard E. Jones, recently ap-
pointed WABD manager, said Friday.
Journal- American was to introduce new,
boxed feature on its radio-TV page same day,
"WABD highlights of the day," and planned
to start all its regular program schedules with
WABD listings.
WABD, in turn, was to use Journal-Ameri-
can local news photos during newscasts, flash-
ing newspaper's masthead on screen "several
times" daily and suggesting to viewers, at end
of each news program, that they obtain further
details by reading Journal- American.
In this Issue—
Has the coincidental interviewing tech-
nique now used by C. E. Hooper Inc.
deflated radio sets-in-use figures? John
Blair & Co. says it has and comes up
with a lot of research to support its
charges. Page 23. But Mr. Hooper
says he hasn't shortchanged radio a
bit, and he believes his technique im-
proves the accuracy and lowers the cost
of both radio and TV measurements.
Page 29.
Liberty Broadcasting System suspends
service. It's all because the "baseball
monopoly" wouldn't part with rights
to enough games, says Gordon Mc-
Lendon, LBS president. But Liberty
will be back, he says, if it wins its $12
million suit against organized baseball.
Meanwhile, 360 Liberty stations are
out in the cold. Page 25.
Aspiring to occupy the TV channels re-
served for them, educators hope they
have a Ford Foundation in their
future. They're putting the pressure
on the world's biggest endowment to
ante up enough money to get some edu-
cational TV stations on the air.
Coincidentally, Sen. William Benton is
asking the Foundation to create a na-
tional radio-TV commission which
would bail him out of an embarrassing
political position. Page 59.
If one station refuses the request of an-
other for permission to rebroadcast a
show, the refusal must be justified to
the FCC. Here's a new rule that ought
to make lawyers richer and give a lot
of stations headaches. Page 2h.
There's a flurry of radio and television
network buying. Four advertisers
snap up two-and-a-half hours of time
dropped by others. Additionally,
Wrigley gum starts saturation cam-
paign, and Gulf Oil Co. buys 15 min-
utes across the board. Page 25.
Senate confirms reappointment of Comr.
Rosel Hyde after Interstate and For-
eign Commerce Committee, at confirma-
tion hearing, tells Mr. Hyde it wants
the FCC to speed the granting of TV
stations and urges the Senate Ap-
propriations Committee to recommend
a $600,000 budget boost for the FCC
to help it do the job. Page 59.
The House authorizes a committee to in-
vestigate immoral and offensive radio-
TV presentations. Drys and do-
gooders in the House push the investi-
gation resolution through, while only
two dozen Congressmen are present.
Page 27.
Upcoming
May 19-20: BMI television clinic. New
York.
May 22-23: Florida Assn. of Broadcasters,
Royal York Hotel, Miami Beach.
May 22-23: BMI television clinic, Chicago.
May 23-24: Indiana Broadcasters Assn.,
Athletic Club, Indianapolis.
(Other Upcomings page 36)
Closed Circuit
(Continued from page 5)
on radio hitting into hinterlands. That's be-
cause Democratic strength lies largely in urban
centers which are TV-covered for most part,
while Republican strategy must be to get out
the vote in hundreds of smaller communities
and rural areas. Appointment by Democratic
National Committee of J. Leonard Reinsch
as TV executive [Closed Circuit, May 12;
see story page 60 this issue] tends to confirm
this speculation.
FCC AUTHORITIES now doubt licensing of
even one new TV station prior to November
elections in any major market. There's some,
possibility of authorizations in secondary mar-
kets where no competition for facilities will
result and where applicant has equipment
readily at hand. But such grants, too, are;
regarded as remote now.
C. E. HOOPER Inc. is under fire from more
quarters than John Blair & Co. which last
week issued blast against present coincidental
techniques (see story page 23). Charles W.
Balthrope, station manager of KITE San
Antonio, has sent letters to clients and others
announcing KITE "is going to try to run the
Hooper radio survey people out of San An-
tonio." Mr. Balthrope says Hooper surveys
have been unstable and have outlived useful-
ness.
WDET (FM) TRANSFER
TRANSFER of WDET (FM) from United
Auto Workers (CIO) to Wayne U., Detroit,
was approved by FCC Friday. Auto Workers
gave station, which had been losing about
$4,000 per month, to educational institution
[B*T, April 21, 7]. Wayne U. is subdivision
of Detroit Board of Education, which already
has non-commercial educational FM station
WDTR in same city, used for class-room in-
struction. However, early this year, FCC de-
termined that duopoly rules did not apply to
educational stations. Interestingly enough
WDET (FM) operates on 101.9 mc (Channel
270), commercial channel. However, Wayne
U. declared that it intended to run station non-
commercially. Comr. George E. Sterling con-
curred in approval, but emphasized that since
station was on commercial channel it would
have to abide by commercial rules. Comr.
Robert T. Bartley also concurred, but thought
station should be shifted to non-commercial,
educational frequency.
RCA THESAURUS SALES
RECENT survey of station subscribers to
RCA's Thesaurus commercial library packages
indicated — for three shows only— number of
half-hour segments sold weekly totals 942.
Since over half of sponsors signed for 52-week
contracts, total sales of three shows average
24,497 half-hours per year. Three programs
included in study are Wayne King Serenade.
Phil Spitalny's Hour of Charm, and Music by
Roth.
ABC REPORTS LOSS
ABC and subsidiaries reported estimated loss
of $198,000 for first three months of year,
tabulated after reduction of $222,000 for re-
covery of federal taxes under carry-back pro-
visions of internal revenue code. Net income
for same period last year, after taxes, was
$222,000. Network noted its operations were
on profit basis during March following losses
in first two months of 1952.
for more AT DEADLINE see page 94 jL
Page 6 • May 19, 1952
BROADCASTING • Telecasting
THE AWARD WINNING STATION
WITH THE HIGH HOOPERS
IN ONE OF THE NATIONS RICH EST MARKETS !
»/ 0i
Share of Audience
Morning 60.2
Aft er noon 65.3
Evening 59.6
CBS Radio Network
HARRISBURG, PA.
TOP QUALITY
MARKET OF
PENNSYLVANIA
Highest Per Capita Income
Highest Quality of Market
Among State's Major
Markets
Retail sales 192% of aver-
age of State
Retail sales activity 92%
above national average
Income average $353
above U. S. per capita
Your selling has an above
average effect when you
use WHP. And you get a
bonus of Lancaster, York
and Lebanon.
KEY STATION OF
THE KEYSTONE
STATE
ROADCASTING • Telecasting
5000W580KC
REPRESENTED BY BOLLING
May 19, 1952 • Page 7
Summer
Boom-State
■ DIAL 810
W w T mm FOR THE
^ land ^ / IN RADIO .
The tremendous impact of Station WGY on an en-
larged summer-time audience is ably demonstrated
by one of WGY's sponsors — the Catskill Game Farm.
In 1951, this organization abandoned its advertising
schedule in newspapers and other radio stations to
use WGY exclusively. Through spot announcements
in the morning and night-time stations breaks, the
result was a 250 percent increase in attendance.
Reaching all the summer resorts in the Adirondack,
Catskill and Berkshire Mountains and Vermont, sales
messages carried by WGY also reach the many
tourists and vacationers in Saratoga Springs, Lake
George, Lake Champlain and Cooperstown, New
York. The WGY area is surely one of America's
foremost vacation areas.
Motorists visiting "WGY-Land" learn the station's
location on the dial through seven striking, colorful
8' x 24' Scotchlite billboards which are located on the
major traffic arteries leading into the WGY area.
You can realize outstanding results by doing
your summer selling on Station WGY.
Represented by
NBC Spot Sales
A GENERAL ELECTRIC STATION
THE NEWSWEEKLY OF RADIO AND TELEVISION
Published Weekly by Broadcasting Publications, Inc.
Executive, Editorial, Advertising and Circulation Offices:
870 National Press Bldg.
Washington 4, D. C. Telephone ME 1022
IN THIS BROADCASTING
Agency Beat 10
Aircasters 54
Allied Arts 56
Editorial 50
FCC Actions 86
FCC Roundup 91
Feature of Week 16
Film Report 84
Front Office 52
In Public Service 19
New Business 14
On All Accounts 10
On the Dotted Line 44
Open Mike 12
Our Respects to 50
Programs. Promotion, Premiums 90
Strictly Business 16
Telestatus 74
Upcoming 36
TELECASTING Starts on page 57
-WASHINGTON HEADQUARTERS
SOL TAISHOFF, Editor and Publisher
EDITORIAL: ART KING, Managing Editor; EDWIN H.
JAMES, Senior Editor; J. Frank Beatty, Earl B.
Abrams, Associate Editors; Fred Fitzgerald, Assistant
Managing Editor; Dave Berlyn, Assignment Editor;
Lawrence Christopher, Technical Editor. STAFF:
Harold Hopkins, John H. Kearney, Patricia Kielty,
John Osbon, Keith Trantow. EDITORIAL ASSIST-
ANTS: Pat Kowalczyk. Don Mortimer, Jean S.
Henry, Hilda Toler; Gladys L. Hall, Secretary to the
Publisher.
BUSINESS: MAURY LONG, Business Manager; Win-
field R. Levi, Assistant Advertising Manager; George
L. Dant, Adv. Production Manager; Harry Stevens,
. Classified Advertising Manager; Eleanor Schadi,
Doris Kelly, Joan Sheehan; B. T. Taishoff, Treasurer;
Irving C. Miller, Auditor and Office Manager; Eunice
Weston, Assistant Auditor.
CIRCULATION AND READERS' SERVICE: JOHN P.
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Ebert, Madeleine Tress, Elwood M. Slee, Clyde
Baker.
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York Editor; Florence Small, Agency Editor; Dor-
othy Munster, William Ruchti, Liz Thackston.
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ADVERTISING: S. J. PAUL, Advertising Director;
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HOLLYWOOD BUREAU
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and Vine, Zone 28, HEmpstead 8181; David Glick-
man. West Coast Manager; Marjorie Ann Thomas.
TORONTO: 417 Harbour Commission, EMpire 4-0775
James Montagnes.
Annual subscription for 52 weekly issues $7.00.
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Broadcasting • Magazine was founded In 1931 by
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•K«C. V. 3. Patent Office
Copyright US2 by Broadcasting Publications, Inc.
Page 8 • May 19, 1952
BROADCASTING • Telecasting
20 ways meat packers
reduce costs from farm to table
Only about 50% of a meat animal is
meat. But by saving "everything but
the squeal" from the other half, meat
packing companies are able to "can-
cel-out" many of the costs of process-
ing your meat.
Parts of the animal which once were
destroyed or thrown away now are the
source of hundreds of valuable by-
products. Some of them have many
uses. At least one of them is used to
make (or help make) every item on this
page. How many do you recognize?
1. Bone for bone china.
2. Horn and bone handles for
carving sets.
3. Hides and skins for leather
goods.
4. Rennet for cheese making.
5. Gelatin for marshmallows,
photographic film, printers'
rollers.
6. Stearin for making chewing
gum and candies.
7. Glycerin for explosives used
in mining and blasting.
8. Lanolin for cosmetics.
9. Chemicals for tires that run
cooler.
10. Binders for asphalt paving.
11. Medicines such as various hor-
mones and glandular extracts,
insulin, pepsin, epinephrine,
ACTH, cortisone . . . and sur-
gical sutures.
12. Drumheads and violin strings.
13. Animal fats for soap.
14. Wool for clothing.
15. Camel's-hair (actually from
cattle ears) for artists' brushes.
16. Cutting oils and other special
industrial lubricants.
17. Bone charcoal for high-grade
steel, such as ball bearings.
18. Special glues for marine ply-
woods, paper, matches, window
shades.
19. Curled hair for upholstery.
Leather for covering fine fur-
niture.
20. High-protein livestock feeds.
Money from sale of by-products fre-
quently makes it possible for the packer
to sell the beef from a steer for less than
was paid for the animal on the hoof.
Every hour one or more by-products
of the meat packing industry is used to
make your life more enjoyable ... to
help produce something you need . . .
to make America a better place to
live in.
• Members throughout the V. S.
AMERICAN MEAT INSTITUTE • Headquarters, Chicago
BROADCASTING • Telecasting
May 19, 1952 • Page
* # #
agency
FRANCES KENNEDY, copy chief, Dancer-Fitzgerald-Sample, Chicago
elected vice president in charge of copy.
JAMES M. WYNN, former advertising director, Atlanta Constitutio
and Atlanta Journal, to Mitchell WerBell Adv., Atlanta, as executiv
vice president.
LESTER W. SCHAFFER, director of sales, Warren Refining Co,
face coating division, and ALFRED
E. BOVARD, copy writer, Goodyear
Tire & Rubber Co., to Griswold Eshle-
man Co., Cleveland, as account execu-
tives.
Mr. Bovard
WINSLOW H. CASE, vice president
and director of TV, Campbell-Ewald
Co., heads recently opened Hollywood
office at 1549 Vine St. Telephone is
Hillside 5549. WILLARD HANES,
m <J h ff account executive, Los Angeles office,
Mr. scnaner .g assistant in charge RICHARD W.
BYRNE, account executive, San Francisco office, transfers to Los Angeles
as assistant to RICHARD C. FRANCIS, vice president and Pacific Coast
manager.
ARTHUR ROSS, program and promotion director, Storecast Corp. of
America, to radio-TV staff, W. B. Doner & Co., Detroit.
.ft® en all accounts
BY VIRTUE OF
PERFORMANCE
"Toledo's Leader In Sales Results" is the affir-
mation of the many sponsors who have used
WSPD's consumer impact to help build their
business over the past Quarter of a Century.
Always the right medium for a product is the
one with acceptance in its community and, in
Northwestern Ohio radio, the leader is WSPD.
"You Buy With Confidence", is the recommen-
dation that comes direct to you from over 50
of our long term local sponsors — men selling
and sold on WSPD by virtue of performance
for 31 years ... so to sell the Nation's 36th
market choose the outstanding SALES LEADER
— value proven to the men who know — Tole-
do's leading Businessmen.
Storer Broadcasting Company
Page 10 • May 19, 1952
WICKCLIFFE W. CRIDER on
May 1 joined Kenyon & Eck-
hardt, New York, to assume
complete charge of its extensive
radio and television department.
To get where he has, Mr. Crider
has had to move fast, for he still is
a young man with a record of talent
and steadiness which has taken him
near the top in each of his two
previous agency affiliations.
Before joining Kenyon & Eck-
hardt, he was vice president and
director of radio and
television creative
service and talent at
BBDO. He joined
that agency in 1945
as administrator of
new programs and
was elected a vice
president in 1948.
Some of the most
successful programs
in radio and TV
were created there
under his supervi-
sion. The accounts
he was closely asso-
ciated with include
American Tobacco
Co., General Electric
Co., U. S. Steel,
Goodrich Tire and
Rubber Co., De
Soto-Plymouth, Schaefer Brewing
Co. and Emerson Drug, among
others.
Mr. Crider joined his first agency,
J. Walter Thompson Co., New York,
in 1936 as a messenger apprentice.
Mr. CRIDER
He soon moved from that position
to the publicity department and
eventually into radio production
and finally general radio supervi-
sion. Among the accounts he
served at JWT were Standard
Brands, General Cigar, P. Lorillard
& Co., Lever Bros, and a host of
others.
At Kenyon & Eckhardt — only his
third agency in 16 years — Vice
President Crider heads an opera-
tion which includes as its clients
Ford Motor Co.,
Hudnut Sales Co.,
Lincoln-Mercury Di-
vision, Kellogg Co.,
Industrial Tape, Piel
Bros., White Rock
Corp., Wesson Oil
and many others.
Some of the pro-
grams under is stew-
ard ship are The Ed-
Sullivan Show on
CBS-TV, Your Show
of Shows on NBC-
TV and Space Cadet
on ABC-TV.
The Criders — she
is the former Fran-
ces Nalle — have
been married since
June 1940. They
have two children,
Amanda, 11 years, and Wickcliffe
Jr., 9. The family owns a summer
home in Weston, Conn., and lives
in New York during the winter.
His hobbies are baseball and
photography.
ROADCASTING • Tel
beat
^ 4! 4t
PAUL L. SCOTT, general manager, Grant Adv., S.A. Mexico, to Mexico
City office of Guastella-McCann-Erickson, S. A., as vice president-general
manager.
A. C. L. Adv., Portland, to be incorporated by HARVEY KARLIN,
EVALYN A. NICHOLS and ALICE K. NISHOSON.
GENE McAULIFFE, production supervisor, Western Lithograph, L. A.,
to Elwood J. Robinson & Co., that city, in similar capacity. E. STUART
■FOX, free-lance artist, joins agency as assistant art director.
MARSTELLER, GEBHARDT & REED Inc., Chicago, elected to mem-
bership in American Assn. of Adv. Agencies.
JAMES L. THOMPSON, general manager, J. Walter Thompson Co.,
L. A., resigned due to ill health.
WILLIAM W. LEWIS and MONROE CAINE, of Morse International,
and Huber Hoge & Sons, respectively, to Geyer, Newell & Ganger, N. Y.,
as copy writers.
DANIEL M. LISSANCE, Facts Inc., and ROBERT BRODY, Ted Bates
& Co., N. Y., to Grey Adv., that city, as research account executive
and copy writer, respectively.
CHARLES B. H. PARKER, advertising and sales promotion manager,
Gamillus Cutlery Co., to New York office of Wilson, Haight & Welsh
Inc. as merchandising director.
PHIL D. McHUGH, continuing as promotion director, Optimists Inter-
national, re-opens own advertising agency, Phil D. McHugh Co., 448
S. Hill St., L. A. Telephone is Madison 6-3284.
RICHARD WATSON, Ted Bates & Co., and Paul H. Kirshon, Monroe
Greenthal Adv., to Grey Adv., N. Y., in copy and sales promotion depart-
ments, respectively.
CHARLES SILVER, art director, Ted Bates & Co., N. Y., and ANN
LEWIS, Henry J. Kaufman & Assoc., Washington, D. C, to Grey Adv.,
N. Y., as art director and copy writer, respectively.
FAIRFAX M. CONE, president of Foote, Cone & Belding, Chicago, will
discuss "Advertising's Third Dimension" at luncheon of National Indus-
trial Advertisers Assn. in Chicago, July 1.
ROBERT CARRINGTON, junior research account executive, Abbott
Kimball Co., L. A., adds duties as assistant to ROBERT M. LIGHT,
radio-TV director.
JOHN TUREAN joins Dickson & Wiebe, Chicago replacing EDWARD
L. WIEBE who has resigned. Agency's name will change to DICKSON
& TUREAN.
JOSEPH E. DOOLEY, publicity director, WFIL-AM-TV Philadelphia, to
Lewis & Gilman, that city, on public relations staff.
WHEN Charles L. Shugert, Shell Oil Co. executive, visited Cincinnati, he was
given a special "Shell" luncheon by WSAI Cincinnati. Among those attend-
ing were (seated, I to r) William Wright, Shell Oil Co.; R. H. Boulware, WSAI
sales manager; Mr. Shugert; J. Robert Kerns, station's managing director,
and Joseph Garretson, WSAI-Shell Oil commentator. Man standing was
unidentified.
BROADCASTING • Telecasting
Sales Management
says :
PREFERRED
CITY...
Rochester, New York1
Fourth time running! Again in April, as in January,
February, and March, Sales Management's monthly
listing of "better-than-average bets, businesswise"
among U. S. cities lists Rochester, N. Y. That
means this is a market worth cultivating!
80
Western New York
Listeners say:
PREFERRED
STATION . .
WHAM"
Yes — Pulse Inc.'s last survey named WHAM as
Number One Choice 99.3% of the time in 16 upstate
counties. That means a station worth using!
The S from berg-Carlson
Station
Rochester, N. Y.
Basic NBC — 50,000 watts— clear channel— 1180 kc
GEORGE P. HOLLINGBERY COMPANY, NATIONAL REPRESENTATIVE
May 19, 1952 • Page 11
open mike
Little Station, Big Job
EDITOR:
We enjoyed your article on De-
troit radio station coverage of the
recent riots at Southern Michigan
Prison in Jackson. You may be in-
terested in additional details which
were not included in your original
article.
WJR, in its daily coverage of
the riots, was tremendously im-
pressed with the cooperation of-
fered by WIBM Jackson. From
9 a.m. April 21 until midnight
April 25 WIBM served as a clear-
ing house and origination point for
radio and television networks and
several individual radio and tele-
vision stations. All this in addition
to their regular broadcast sched-
ule. . . .
WIBM is a 250 w station. It is
a small operation when compared
with the networks it served. Yet
coast-to-coast radio and television
audiences received immediate and
accurate coverage ... in quality
to be envied by many a "big time"
production.
WJR feels that the industry
should recognize the outstanding
public service performance turned
in by WIBM Jackson, Mich. Par-
ticularly, commendation is due
William Cizek, general manager,
and Jack Underwood, program
director. . . .
Worth Kramer
Vice Pres: & Gen. Mgr.
WJR Detroit
Facts of Life
EDITOR:
Having just read of Rep. Gath-
ing's resolution to clean up radio
and TV programming, the follow-
ing occurs to me:
Compared to printed media,
broadcast ones aren't even in it
for filth and forthrightness. For
lurid sex thrills, nothing beats the
good old daily newspaper, large
and small, with its meticulously
detailed accounts of rapings, at-
tacks, kidnapings, love-nests and
divorce-court testimony.
For spicy stories and anatomical
information, TV can't come any-
where near Esquire, True Detec-
tive, True Story, et al.
For information on woman's ills
and the facts of life, any woman's
magazine from the Journal to
Woman's Day is a mine of informa-
tion and if you even want to see
a baby being born, there's alwavl
Life.
Now since these worthy publica4
tions are readily available to per-|
sons of all ages via home subscrip-
tion or news stand, it surely must
follow that the august bodies on
Capitol Hill have decided that even
though relatively innocuous, the
broadcast media are having s*
much more attention paid them by
the American public than are tha
printed ones, that their compara-
tively minor sins are thereby
magnified greater than all the rest.
In other words, in spite of all the
dirt that's being printed, nobodyV
looking at it.
It's nice to have our faith in the.'
superiority of radio and TV thusj
affirmed by so high an authority.!
Sponsors and agencies should getl.
the point.
Ed McKay
Manager
WROM Rome, Ga.
Segregation
EDITOR:
Your May 5 editorial, "Non-
Kissin' Kin," is an admirable job
of straddling a sharp picket fence.
How it must hurt when you sit
down.
Sure, "competition between
broadcasters and newspapers
should be vigorous." But, does
ANPA have to use half-truths and
distorted facts to club an industry
that's coveted by its own members?
Just hang around a group of
newspaper-radio owners for a
while, and you'll soon learn which
media gets lower-cased in their
little black galleys. (Gallies? D
seldom use the word, it's that re-
pulsive.)
Yours for better segregation of
the rectifiers and the rotaries.
Tim Elliot
Pres.-Operations Mgr.
WCUE Akron
* * *
Score an Error
EDITOR:
We were sorry to read in the
May 5 issue of Broadcasting •
Telecasting, page 89, that "plans
have been dropped for feed to Rock
Island" of the Chicago Cubs and
White Sox games.
Not so. WHBF-TV carries all
Saturday and Sunday home games
of the Cubs and Sox, beginning
with the Saturday, April 26 game.
The local sponsor is the Schmiers
Co., Rock Island, the Philco dis-
tributor in this area.
Fern Haivks
Publicity
WHBF-TV Rock Island, III.
Plop
EDITOR :
Yes, we'll be glad to tell Mr.
James D. Abbott, president, KEVA
Shamrock, Texas [Open Mike,
(Continued on page 19)
BASIC AMERICAN
BROADCASTING CO.
This month — on May 25 — WFDF will have
completed 30 years of broadcasting in Flint,
Michigan. From a station beamed to a small
city of 108,000 in 1922, WFDF has grown to
be a key factor in the big $315,840,000 retail
market of more than 270,000 people in 1952.
Over 600 local merchants who spend their
radio dollars with WFDF offer convincing
evidence that WFDF is FIRST in Flint in
'52, just as surely as it was first in Flint
in '22.
FLINT, MICH.
SINCE 1922
Associated with WOOD and WOOD-TV Grand Rapids— WFBM and WFBM-TV Indianapolis
WEOA Evansville
REPRESENTED NATIONALLY BY THE KATZ AGENCY
Page 12 • May 19, 1952
BROADCASTING • Telecasting
an flfUPEX
at g@£Comp/ete! *sj?M^^^2i
with famous AMPEX performance
and Quality— PLUS dynamic
New Styling!
DUAL-SPEEDS
• . • 7% & 15 inches per second
PUSH BUTTON OPERATION
...on a// five functions
BUILT-IN PREAMPLIFIER
...for microphone
PRECISION TIMING
...within 3.6 seconds per 30 minutes
FULL AUDIO RANGE
...15,000 cps at 7% inches p
MINIMUM MAINTENANCE
. . . even on heavy-duty service
LOW NOISE LEVEL
... complete shielding eliminates pi<
• Model 402 - Half-track Recording
• Model 403 - Full-track Recording
ACCESSIBILITY
ALL OVER
...even in operation
Top plate and front
panel are hinged for
quick, easy inspection
of any recorder com-
ponent.
NEW REMOTE
CONTROL BOX
For 100% push button
operation that saves
on operating time!
Series400
CONSOLE
f.o.b. Re J woo A 'City,
California
Standard of the Oreat Radio Shows
Ampex
RECORDERS
Ask for Complete Specifications
or Request a DEMONSTRATION
AMPEX ELECTRIC CORPORATION
Redwood City • California
^Jlie IPredtiffe Station
of ike (^arolinad
GREENSBORO, NORTH CAROLINA
Look at part of WBIG's potential out-of-
home audience! In addition to 186,870
radio homes in WBIG's Sixteen County
Market * there were 279,436 cars (Sept.
30, 1951 f). The composite result of 4 spot
checks** in Greensboro and High Point,
N. C., covering 6,474 cars revealed
64.74% equipped with radios.
SOURCES:
* BMB Study No. 2
fN. C. Dept. of Motor Vehicles
Va. Dept. of Highways
** Greensboro & High Point Police Depts.
Member, High Point Fire Dept.
Hege, Middleton & Neal
Represented by Hollingbery
5000 CBS
Watts Affiliate
RYBUTOL Div., Vitamin Corp. of America, scheduling radio promo,
tion campaign to boost sales of $1.98 bottle of Vitamin-B complex
tablets. Campaign tentatively slated to start May 25 will expand
nationally from five regional southeastern markets if successful. Agency
Duane Jones & Co., N. Y.
MYSTIK ADHESIVE PRODUCTS, Chicago (tape), starts a schedule'
of 57 spots over 13-week introductory period this week on two San
Francisco stations, KRON-TV and KPIX (TV), and on WSAZ-TV Hunt-
ington. Live and film spots are aired currently in 40 markets. TV spots
for JOANNA WESTERN MILLS are being expanded also for company's
Ex-Lite and Viking cloth window shades. Agency for accounts: George
H. Hartman Co., N. Y.
J. B. WILLIAMS Co., Glastonbury, Conn, (shaving cream), started
Sports Calendar on 10 CBS Radio Pacific Network stations, Wed., 7 :30-
7:45 p.m. PDT, for 52 weeks from May 14. Agency: J. Walter Thomp-
son Co., N. Y.
REGAL-AMBER BREWING Co., San Francisco (Regal Pale Beer),
started multi-spot announcements on KWTC Barstow, KDON Santa Cruz,
KPRO Riverside, KREO Indio, KYOR Blythe and KROP Brawley, all
Calif., during baseball season. Agency: Abbott Kimball Co., L. A.
MANHATTAN SOAP Co., N. Y. (Sweetheart soap), and AMERICAN
SAFETY RAZOR Corp., Brooklyn (Silver Star blades), renewed Frank
Goss News on 13 CBS Radio Pacific Network stations, Tues., Thurs. and
Sat., for 13 weeks from June 3. Formerly heard 7:30-7:45 a.m. PDT
through Scheideler, Beck & Werner, N. Y. Latter contracted for 5:45-5:55
p.m. PDT through McCann-Erickson, N. Y.
A/ettvotk • • •
RALSTON PURINA Co., St. Louis, expands sponsorship of Space Patr
from alternate week to weekly basis in new time slot, Sat. 11-11:3
a.m. EDT on ABC-TV effective June 14. Agency: Gardner Adv., St. Louis
GULF OIL Corp., N. Y., to sponsor John Daly and the News on 22!
ABC radio network stations Mon. through Fri. 10-10:15 p.m. effectiv
June 16 for 52 weeks. Agency: Young & Rubicam, N. Y.
-@<?enc(f -tfjajaointment*
FRED MEYER RETAIL STORES, Portland (Oregon chain), names
Edward S. Kellogg Co., that city. Radio will be used.
MAX FACTOR & Co., Hollywood (cosmetic products), names F. H. Hay
hurst Co., Toronto and Montreal, to handle Canadian advertising.
AZTECA FILMS Inc., L. A. (U. S. distributor Mexican and Spanish
feature films), appoints Walter McCreery Inc., Beverly Hills. Radio is
being used.
PIERCE'S PROPRIETARIES Inc., Buffalo, N. Y. (Dr. Pierce's Favorite
Prescription), names Kastor, Farrell, Chesley & Clifford, N. Y.
PENNY-OWSLEY MUSIC Co., L. A., appoints Irwin Co., Beverly Hills,
to promote Hammond organs, Steinway and Everett pianos in addition
to radio-TV and record departments. Radio-TV is being used.
GEORGE H. ROBERTSON, frozen foods' sales manager, North Pacific
Canners and Packers, Portland, promoted to assistant general sales manr
ager, succeeded by ROBERT BIRKELAND, his assistant.
DAVID F. LEARY, merchandising director, Long Adv. Service, S. F.,
to Leslie Salt Co., that city, in similar capacity.
BETTY ROLAND HERRICK, assistant publicity director of Ellington
& Co., N. Y., to General Foods public relations staff as product publicist
for Log Cabin syrup and Baker's cocoanut.
WILLIAM RABOFF, president, Sontag Drug Co., L. A., named western
division manager, United Cigar-Whelan Drug Corp., that city. He suc-
ceeds SAM PRUSKY, recently resigned.
Page 14 • May 19, 1952
BROADCASTING • Telecasting
ANY Time Is GOOD Time on WBRY
New Pulse for Waterbury, Conn.
(MARCH 1952)
Shows WBRY
1st in 44 of 48 Daytime >/4 Hours
LOCAL
LOCAL
STAT
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52
Your product, too, can ride the top line
to sales success in Waterbury. Make this
graph your blueprint for results.
Ask the
AVERY-KNODEL
man nearest you for
the WBRY story.
WBRY
CBS
5000 Watts
JROADCASTING • Telecasting
May 19, 1952 • page 15
IN THE WASHINGTON
MARKET
7 A. M. NEWS
WITH
HOLLY WRIGHT
Here is another WRC pro-
gram-personality combination
doing a consistently solid sell-
ing job for over six years.
Holly Wright clearly leads the
field, Monday thru Friday at
7:00 each morning.*
This is NOT an availability.
We merely point to this record
as an example of the "sales-
programming" WRC can do
for you. Top-rated shows with
selling power dominate the
programming pattern.
WRC pays out, not alone in
top audience ratings in the
rich District, Maryland and
Virginia area — but in hard
"over-the-counter" retail sales.
•American Research Bureau
IN THE NATION'S CAPITAL
YOUR BEST BUY IS
FIRST in WASHINGTON
5,000 Watts • 980 KC
Represented by NBC Spot Sales
Page 16 • May 19, 1952
f-f feature of the uueek
KRNT Des Moines spearheaded
a "deathless days" traffic
safety drive which set a new
city record at 145 days.
The "deathless" span was finally
ended May 2 when a 5-year-old boy
cyclist was fatally injured when
struck by a 10-ton truck.
For three months virtually every
KRNT quarter - hour newscast
pounded listeners' ears with the
safe walking-safe driving theme.
Each day that there had been a
traffic death on the corresponding
day of the previous year, KRNT
newscasters recapped the story
along with a warning against tak-
ing chances in traffic.
KRNT Newscasters Paul
Rhoades, Don Soliday and Russ
Van Dyke together with Bob Has-
sett, manager, Des Moines Safety
Council, made a concerted effort to
make the city traffic-safety con-
scious.
Mayor A. B. Chambers pro-
claimed a "Set-A-Record Week"
and in the proclamation commend-
ed KRNT for its efforts.
Vice President Alben Barkley,
visiting the city, congratulated
KRNT and Des Moines for the
drive.
Scores of firms cooperated. Many
sent safety-reminder bulletins to all
their personnel. Dozens of pastors
and ministers spoke from their
pulpits on the necessity for cooper-
ating with the campaign. School-
teachers reminded pupils to be
careful. One large grocery chain
printed safety banners for display
on member-store windows.
KRNT in theatre programs de-
voted prominent space to this mes-
sage: "A KRNT news department
reminder: You've had a wonderful
evening at the theatre . . . Drive
safely, walk safely . . . We wouldn't
like reporting your death."
During the campaign, KRNT es-
tablished an annual "KRNT Na-
tional Traffic Safety Record
Award" for cities over 100,000 re-
porting to the National Safety
Council.
The plaque award will be given
each year to the city with the long-
est string of deathless days in the
traffic record dating from Jan. 1.
On May 2, KRNT notified Little
Rock, Ark., that it was the winner
of the first annual "KRNT Na-
tional Traffic Safety Award." It
was suggested that formal presen-
tation be made at the October meet-
ing in Chicago of the National
Safety Congress.
j$ strictly business
ALLEN HENRY, Belmont Ra-
dio Corp., Chicago, an engi-
neer by training and prefer-
ence, was enjoying a well-earned
vacation. The telephone rang.
It was W. L. Dunn, then vice
president in charge of engineering,
calling from Chicago.
"Come back to work tomorrow,"
Mr. Dunn told Mr. Henry, "you're
the new advertising manager."
Mr. Henry hung up the receiver
slowly. As he has frequently re-
marked since, "I was the least
qualified person in advertising.
I'm an engineer — and some people
would question that."
Nevertheless, Mr. Henry laid
aside the slide-rule and logarithms
of his chosen field and took up the
tools of the advertising trade.
It wasn't long before Belmont
knew that its confidence in Mr.
Henry had been justified.
Engineering field tests had
proven that Belmont's staff had
developed an exceptionally good
television receiver. Company offi-
cials decided to merchandise the
receivers under the name, "Ray-
theon TV."
An overall merchandising pro-
Mr. HENRY
gram precipitates the need for an
advertising director. That was Mr.
Henry's cue.
Mr. Henry organized his com-
pany's advertising program and set
up an advertising department to
execute the plan. Raytheon tele-
(Continued on page 47)
Don't ever forget
KWK is the radio
buy in St. Louis!
It's a solid story,
We mean the LOW -low
cost per 1000 radio homes
delivered KWK trumpets about.
Tsk, tsk — ask your Katz man.
He has a trunk full of facts
all based on Pulse rep6rts!
Globe-Democrat Tower Bldg.
Saint Louis
KATZ AGENCY
WHbl<
M
WHLI's BIG
SUMMER BONUS
8V2 million visitors to
Long Island parks, play-
grounds and beaches
every summer!
ONE STATION,
WHL1, DOMINATES
THE MAJOR LONG
ISLAND MARKET*
*Conlan latest share of audience: Daytime,
February 19S2, Hempstead, L. I., N. Y
Mil
HEMPSTEAD
LONG ISLAND, N.Y.
AM 1100
FM 98.3
w ma <ff;
REPRESENTED BY RAM BEAU
BROADCASTING • Tel,
Be on the Beeline
Razor blades or refrigerators, the way to sell in inland California and
western Nevada is . . . on the BEELINE ! It's the five-station radio
combination that gives you
THE MOST LISTENERS More than any competitive combination of
local stations . . . more than the 2 leading San Francisco stations and
the 3 leading Los Angeles stations combined. (Bmb scare Area Report)
LOWEST COST PER THOUSAND More audience plus favorable
Beeline combination rates naturally means lowest cost per thousand
listeners. (BMB and Standard Raie & Data)
Ask Raymer for the full story on this 3-billion-dollar market — inland
California and western Nevada.
McClatchy Broadcasting Company
Sacramento, California Paul H. Raymer, National Representative
Affiliated with Inland California's 3 Leading Papers
THE SACRAMENTO BEE • THE MODESTO BEE • THE FRESNO BEE
KFBK
KOH
Reno (NBC)
5000 watts, day; 1000
watts, night 630 kc.
KERN
KWG
KMJ
V
A million people listen to the Beeline every day
BROADCASTING • Telecasting
May 19, 1952 • Page 17
16,500
DRY HOLES
Oilmen Work Against Big
Odds to Find Record Amount
of New Oil For You
The search for oil is a risky business.
To meet the greatest need in history, U. S.
oilmen last year expended over two billion
dollars in drilling for new oil supplies.
Much of this huge sum was lost in 16,500
costly dry holes. But by drilling thousands
of wells to expand known fields and by drill-
ing exploratory wells in entirely new areas,
a record amount of new oil was found to
assure your future needs.
> Finding oil is only part of what it takes
to keep your family car rolling and to fill
other record demands for fuels and lubri-
cants. Year after year, U. S. oilmen plow
back into their businesses over fifty cents
out of every dollar earned.
In 1951 this plowing back of earnings was
biggest in history. It helped set new crude
oil supply records. It also added new re-
finery capacity, miles of new pipelines—
tankers, tank-cars, barges and tank-trucks,
new research facilities, millions of gallons
of additional storage space as well as thou-
sands of new and improved service stations.
It is only by planning ahead, by taking
risks and plowing back earnings, that
America's thousands of privately-managed
oil businesses are able to provide you with
the finest oil products at the world's lowest
prices.
Oil Industry Information Committee
American Petroleum Institute
50 West 50th Street, New York 20, N.Y.
OIL WELL? MAYBE. No one knows
the answer. The only sure way to find out
is by drilling. If the well turns out to be a
dry hole, the operator will have lost his
investment. Even a well that starts to pro-
duce doesn't always pay out. In spite of
risks involved, U. S. oilmen last year found
greatest volume of oil in history.
HERE ARE THE ODDS AGAINST FINDING OIL*
Odds are 8 to 1
bringing in a producing well in an area where oil has
never been found before. Of the 6,189 new field exploratory wells drilled last year, 5,505
were dry holes. The remaining 11,000 dry holes were drilled in or near known oil pro-
ducing areas. Odds are even greater against finding a big producing area . . .
43 to 1
966 to 1
Chances against bringing in an oil field
yielding over one million barrels are 43-1.
els takes many
Recovering this million ba
additional wells. Yet a million ba
enough oil to fill U. S. needs for 4 hours.
Odds against finding a field that will yield
over 50 million barrels — enough to supply
U. S. for 8 days — are a staggering 966 to 1.
> American Association i
Page 18
• May 19, 1952
BROADCASTING • Telecasting
in public service
Opc
Safety Contest
WPIC Sharon, Pa., for the third
year conducted an eight-week drive
to reduce traffic mishaps. The sta-
tion offered $500 in cash prizes to
grade and high school pupils in
WPIC's listening area who wrote
the best 50-word essays on highway
safety.
Happy Reunion
WHEN WGIG Brunswick, Ga.,
learned from county police that
Samuel Kandrain of Youngstown,
Ohio, was trying to locate his wife
and 12-year-old daughter, it im-
mediately offered its assistance.
Station contacted Mr. Kandrain,
got his story and aired a notice
seeking the whereabouts of the
pair. Within five minutes, WGIG
reports, the woman contacted the
station and the couple were re-
united half hour later, with Mr.
Kandrain expressing his apprecia-
tion to WGIG. Wife and daughter
had been visiting in Brunswick and
he had lost their address.
Hospital Fund
WITH one eye on its motto, "pub-
lic interest is a public trust,"
WIBX Utica, N. Y., went to work
on behalf of the Utica Hospital
Fund in an 11th hour drive. Sta-
tion suggested it be given oppor-
tunity to devote one broadcast day
for last appeals to citizens who had
not been reached by solicitors.
Starting with its Farm & Home
Program at 5 a.m., WIBX inserted
an appeal in every show and at sta-
tion identification periods. Several
thousand dollars were added and,
as a result, area surrounding Utica
oversubscribed its quota by almost
100%. Operators remained at
switchboards until after midnight
to take pledges.
WHAS-TV's "C-Day"
PLEDGES during WHAS - TV
Louisville "C-Day," station's own
cancer crusade, totaled more than
$9,000, with the day's ceremonies
including presentation of a medal
and plaque to Mrs. Tarlton Combs
Carroll, Kentucky state command-
er, American Cancer Society, for
her cancer fight work.
Flood Victims Aided
NINE - HOUR Parade of Disc
Jockeys by WTTM and WBUD
Trenton, N. J., with 15 disc jockeys
putting on a request program in a
downtown store window, raised
donations for the Red Cross Flood
Appeal fund there fortnight ago.
Bloody Good Work
WERI Westerly, R. I., went to bat
when a cold epidemic caused can-
cellation of 50 appointments by
prospective blood donors. Result
was that the Red Cross Bloodmo-
bile unit met its quota in that city
after the station saturated the air
with appeals.
Flood Service
DURING its 24-hour flood crisis
operation, KOIL Omaha succeeded
in obtaining a jeep for a local
America Red Cross official, thereby
winning his "profound admiration."
Raymond H. Sayler, manager of
the local ARC chapter, called the
station between 3:30 and 4:30 a.m.
one morning and told announcer
John Shinker he needed a four-
wheel drive jeep. Within 20 min-
utes, Mr. Shinker called back to
inform Mr. Sayler the station had
obtained the vehicle. KOIL re-
ported it received "many calls and
letters of appreciation" for its
public service activities.
* * *
Finds Lost Child
WHEN all else fails, Easy Does It
is what they're saying of Easy
Gwynn and his program on WIBC
Indianapolis after police asked him
to broadcast a description of a lost
three-year-old girl they found
there. Five minutes later the
mother showed up to claim her
child.
Fight Fire With TV
RECRUITING of firemen spurted
after WBAL-TV Baltimore an-
swered an appeal from the city
board of fire commissioners asking
help in obtaining new firemen. The
station telecast a quarter-hour
program publicizing the work of
the firemen and the coming recruit-
ing examinations, causing applica-
tions to double.
Radio Therapeutics
MARINE patients at the Na-
val Hospital at Camp Le-
jeune, N. C, select a disc
jockey from among them-
selves to air Bed Side Disc
Jockey over WJNC Jackson-
ville, N. C, every Friday
morning. Every week a dif-
ferent ward at the 1,400-bed
hospital becomes "studio for
a day." Patients in that ward
elect a disc jockey from their
ranks, submit record lists,
work out a script and block
the show together with the
aid of Sgt. John Buchanan,
of the PIO radio section. Rec-
ords are furnished free by a
local record shop and become
the property of the ward aft-
er the show. Show was sug-
gested by the Camp Lejeune
Chapter of the American Red
Cross last year.
>en Mike
(Continued from page 12)
April 14] how we handle those so-
called house-hold hints, which in
reality are nothing in the world
but product "plugs." We do exactly
the same thing with them as we do
with requests for PI deals . . .
. . . throw 'em in the nearest
wastebasket.
Walter Harris
Manager
WFVA Fredericksburg, Va.
* * #
Capital Offense
EDITOR:
[A story in your] April 21 issue,
under the heading of New Busi-
ness, prompts me to write and
draw your attention to mention of
"6 French radio associates sta-
tions."
Now, you wouldn't write "yankee
network" or "6 national broadcast-
ing company stations," would you?
The French Radio Associates
Network is the only private net-
work operating in Canada. . . .
We expect to sell more shows on
this network, so all we ask is that
you remember, next time, it's
capitals for French Radio Asso-
ciates Network. Okay?
A. A. McDermott
Manager
Radio & Television Sales Inc.
Toronto
Budding Builder
EDITOR:
I am 14 years old and in the
process of building a miniature TV
station. I am writing this letter in
hopes that it will be published in
your magazine and that any TV
stations with extra pictures of their
equipment, etc., will send them to
me for getting ideas on equipment
from small pictures is very hard
and I want to get the models built
to the best of detail I can. Also if
any companies that make TV equip-
ment and have catalogs that they
would send would they please do so.
Thank you very much.
Don Johnson
1103 Greenway Rd.
Forwood
Wilmington, Del.
Press Favored
EDITOR:
KCIM has uncovered an in-
sidious, unofficial news-release
policy which this radio station feels
is directly opposed to all precepts
of fair play.
Several civic and public groups
of this area are releasing, syste-
matically, items to the newspapers
several hours early; delaying the
same release to hit radio until after
the papers have hit the street.
Any broadcaster who has had a
similar problem is invited to assist
us with ours . . .
Art Stanley
Program Director
KCIM Carroll, Iowa
Wilkes-Barre's Powerful
5000 Watt Station
Offers
Advertisers
MORE
LISTENERS
34.1% Higher
Average !/4 Hour
ROADCASTING • Telecasting
from 7 A.M. to 1 P.M.
Than Next Best Station
*Pulse: November 1951
MORE
COVERAGE
in the
Wilkes-Barre
Metropolitan Area
(Pennsylvania's 3rd
Largest Market)
PLUS
Bonus Coverage
in 14 Surrounding
Counties
MORE
FOR YOUR
ADVERTISING
DOLLAR!
W/IK
980 KC AM-FM 5000 W (d) 1000 W (n)
ABC AFFILIATE
AVERY KNODEMnc, Nat l. Rep.
★ New York ★ Chicago ★ Los Angeles
★ Atlanta ★ S^n Francisco ★ Dallas
May 19, 1952 • Page 19
JormTVprnerupto
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These models represent seven typical TV trans-
mitter room arrangements for various power
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show the basic or minimum facilities you need to
go "on the air" for a given power. The set-ups are
worked out in accordance with tried-and-proved
operating procedure and provide a handy means
for estimating your space requirements. There is
ample leeway to meet the particular needs of
every station.
Your RCA Broadcast Sales Representative is
ready to give you planning help like this—
throughout your station! By all means, call him.
*Effective radiated power
RADIO CORPORATION of AMERICA
ENGINEERING PRODUCTS DEPARTMENT
CAMDEN, N.J.
Get on the
band
wagon
Follow the lead of the local advertisers in Baltimore!
WITH regularly carries the advertising of twice as many
of them as any other station in town! For just one good
reason: WITH delivers more listeners-per-dollar than any
other radio or TV station in town. And that means that
WITH produces low cost results!
WITH can do it for you too! So get on the band wagon
in Baltimore. Put WITH on your schedule today.
You can get the whole story from your Forjoe man.
IN BALTIMORE
Page 22 • May 19, 1952
TOM TINSLEY, PRESIDENT
REPRESENTED BY FORJOE AND COMPANY
BROADCASTING • Telecasting
DOES HOOPER UNDERSELL RADIO?
Blair Study Says Yes
A CHARGE that the coincidental
method of audience measurement
"grossly underestimates" the ex-
tent of radio listening was fired
last week by John Blair & Co., ra-
dio station representative, on the
basis of more than six months'
studies.
Target of the broadside was the
coincidental method's inclusion of
both radio and television in the
same question: "Were you listen-
ing to the radio or looking at tele-
vision, etc.," The Blair company
recommended that such "duplex"
questions give way to a radio-only
query such as "Were you listening
to the radio?"
The Blair project, financed by
the representation firm and three
of its client stations — KHJ Los An-
geles, WBNS Columbus and
WDSU New Orleans — was set up
under the overall direction of W.
Ward Dorrell, a veteran of some
nine years in the radio research
field with C. E. Hooper Inc., one
of the foremost exponents of the
coincidental survey technique. (For
Hooper reply to Blair study, see
page 29).
In a letter sent with copies of
the Blair study to clients, Mr.
Dorrell emphasized that "this
presentation takes no sides in the
current controversy between audi-
ence measurement services" and
that "it is not our desire to sug-
gest" that coincidental measure-
ments be eliminated as a system of
radio audience measurement. In-
deed, he said, "coincidental meas-
urements have much to recom-
mend them."
But "it is tremendously impor-
tant to you that the radio audience
is given the full stature it de-
serves," he wrote. "You will be
pleased to learn that radio can be
given full credit by a simple modi-
fication of the coincidental ques-
tion. It represents only the return
to the technique used for many
years preceding the advent of tele-
vision."
He suggested that "all buyers of
radio audience measurements"
should "order telephone coinci-
dental surveys based on the single
question concerning radio only."
Blair & Co. President Richard
D. Buckley, in a foreword to the
presentation, pointed out that there
were 42 million radio homes as of
PULSE-HOOPER- NIELSEN
SETS-IN-USE COMPARISON APRIL, 1951
PULSE NIELSEN HOOPER
16 21 21
CITIES CITIES a TIES
CHART 3B
DEVIATION FROM
COMBINED AVERAGE
SETS-IN-USE
27.4%
Comparison of Sets-in-Use Reports
last Dec. 31, and that the $723 mil-
lion total spent for radio time dur-
ing 1951 was greater than during
any preceding year. And yet, he
recalled, 1951 heard "a greater
clamor by people in high and low
places that radio was a declining
advertising value . . . that the
prophecy of a few years ago, 'ra-
dio is doomed,' was actually coming
to pass."
"Why did these believers in ra-
dio's doom think the way they
did?" he asked. "How could they
support their position? One support
was the decline in radio sets-in-
use as indicated by radio research.
The reports of one research firm
in particular, the proponent of the
telephone coincidental method, dis-
closed an alarming decline in sets-
in-use, particularly in TV markets."
Thus, he said, the Blair study
originated. It was designed as a
service to the radio industry and
copies of the results are being dis-
tributed not only to Blair stations
but to the National Assn. of Radio
and Television Station Representa-
tives. Mr. Dorrell also is making
presentations to agencies.
To show "the seriousness of the
problem," the presentation noted
that Hooper measurements of ra-
dio sets-in-use in Los Angeles re-
flected a decline of 68.57c in night-
time. 469r in afternoons and 33.3%
(Continued on page 29)
COMBINED SETS-IN-USE DAYTIME
COLUMBUS, 0., LOS ANGELES, CALIF., NEW ORLEANS, LA.
NUMBER OF INTERVIEWS
TRENDEX- 15.252
HOOPER- 9700
COMBINED SETS-IN-USE DAYTIME AND EVENING
COLUMBUS, 0., LOS ANGELES, CALIF., NEW ORLEANS, LA.
NUMBER OF INTERVIEWS
TRENDEX 34,337
HOOPER -22747
HOOPER _
TRENDEX
Charts on Three Cities Showing Variations Between Measurement Services
BROADCASTING • Telecasting May 19, 1952 • Page 23
REBROADCAST RIGHTS FCC lssues Poiicr
IN A POLICY decision interpret-
ing the rebroadcast provisions of
the Communications Act, the FCC
last week issued a strict definition
of the meaning of "originating sta-
tion" and threw the burden of
justifying a refusal to permit re-
broadcast on the station declining
such permission.
In fact, the FCC more or less
threatened the unconsenting station
with a citation under the public in-
terest provisions of the Communi-
cations Act if its reasons were not
"good and sufficient."
Essence of the policy, adopted
unanimously but with Comrs. Rosel
H. Hyde and Robert F. Jones ab-
sent, is this:
1. A station's signal is its own
and may not be rebroadcast simul-
taneously or later without its per-
mission.
2. Neither a network nor a spon-
sor may approve the rebroadcast
of a program which it owns if the
station whose signal will be used
refuses permission.
3. Conversely, a station may ap-
prove the rebroadcast of its signal,
but unless it also owns the pro-
gram its approval may be valueless.
4. If a station refuses to permit
the rebroadcast of a program it has
aired, it must furnish the Commis-
sion with the reasons why. Unless
they are significant, the Commis-
sion said it might question the
qualifications of the licensee under
the public service provisions of the
Act.
The Commission's decision was
the result of an appeal for a declar-
atory ruling sought by WJIM-TV
Lansing in 1950, when WWJ-TV
Detroit refused permission to re-
broadcast some NBC-TV programs
[B*T, July 17, 1950]. That fall,
the Commission issued a proposed
clarification of Sec. 325(a) of the
Act and called for comments [B*T,
Oct. 9, 1950].
Among the comments was one
from Gordon P. Brown, owner of
WSAY Rochester, N. Y., who has
been feuding with the networks for
several years. He urged that the
section be interpreted to mean that
if a sponsor approved a rebroad-
cast of a program it owned, neither
the network nor the affiliate carry-
ing the original program could ob-
ject [B»T, Nov. 6, 1950].
Rep. Sheppard Approves
Another was from Rep. Harry
R. Sheppard (D-Calif.) who urged
the same [B*T, Nov. 13, 1950].
Rep. Sheppard averred that the leg-
islative history of the provision
bore out this interpretation. He
also charged that the networks
were attempting to stifle competi-
tion.
Network authorities declined for-
mal comment on the FCC action
pending opportunity to study it in
text and in detail.
First reaction of one legal ex-
pert, however, based solely on a
verbal relay of the gist of the rules,
was that the Commission appeared
to be going much farther than it
is entitled to do in "putting pres-
sure on stations to require them to
permit rebroadcastingV'
The FCC's requirement that re-
fusals to permit rebroadcasts must
be explained in writing to the Com-
mission, this authority asserted, is
in itself "compulsion" to make sta-
tions grant such permission.
Rep. Sheppard has introduced
legislation in the last few Con-
gresses calling for a revision of the
Communications Act to accomplish
this rebroadcast privilege and also
to license networks. His bills (HR
10 and HR 73) were referred to the
House Committee on Interstate &
Foreign Commerce [B*T, Oct. 15,
March 19, Jan. 8, 1951].
In its ruling FCC said, "Con-
gress . . . intended the words 'orig-
inating station' to be applicable
solely to the station whose signal
was received and rebroadcast."
The FCC report reviewed the legis-
lative history of the provision and
referred to the Radio Act of 1927
and prior regulations to substan-
tiate its interpretation.
Suggestions that the rebroadcast
provision was meant to require only
the approval of the owner of the
program were dismissed as not
properly within the purview of the
Commission. Such an interpreta-
tion would require Congressional
revision of the section, the Com-
mission said.
In amending its AM-FM-TV
rules to require that stations re-
fusing rebroadcast rights justify
their rejections, FCC stated:
... It does not follow that Section
325 sanctions arbitrary refusals of
consent for rebroadcast on the part
of network affiliates or other stations
who may have the power or authority
to give such consent. In our opinion,
a station's operation must be in the
public interest in respect of its ex-
ercise of the power conferred by Sec-
tion 325 (a) as in other respects, and
such powers cannot and were not in-
tended to be used for the monopolistic
purposes which the Chain Broadcast-
ing Rules were intended to prevent.
A refusal either by a network affiliate,
or a non-network station, to permit
a rebroadcast where based upon no
reasons at all, or upon unreasonable
grounds, may well constitute conduct
going to the qualifications of a li-
censee to operate in the public in-
terest.
The following amendment was
ordered to Sees. 3.191, 3.291,
3.591, 3.655 and 3.790 of the Com-
mission Rules and Regulations
effective July 1 :
Any station which refuses authority
for the rebroadcast of a program broad-
cast by it, or any part thereof, shall
file with the Commission within 10 days
of such refusal a statement containing
the following information: The station
requesting authority for the rebroad-
cast; the date of the request; the pro-
gram or programs, or parts thereof, for
which authority to rebroadcast was re-
quested; the date of refusal; the reason,
or reasons, for denial of the request.
A copy of the statement filed with the
Commission shall also be sent to the
station whose request has been denied.
The Commission also decided
that Sec. 325(a) did not apply to
the rebroadcast of programs of
foreign stations. It cited the legis-
lative history of the provision to
deduce that Congress did not have
foreign stations in mind when it
adopted the section in the Com-
(Continued on page 36)
Legalized Larceny an editorial
WITH TIME on its hands in the stillness of
the post-TV thaw, the FCC -last Thursday
ingeniously contrived to enmesh itself in the
most preposterous mischief-making since the
infamous 1946 "Blue Book" episode.
It rendered a new interpretation of its rule
governing rebroadcasting of programs. It
added a provision that would not only subject
stations and networks to constant jeopardy,
but which also defies every legal concept ever
enunciated on the sensitive matter of private
property rights. The FCC did this without
taking a second look at the vicious document
served up to it by its legal minions. It did
this without the vote of two of its top lawyer-
Commissioners.
The gist of the astonishing ruling is that
an "originating" station (whether radio or
TV) can refuse to give another station the
right to pick up its signals for rebroadcast.
So far, so good, because Congress so decreed.
But if the "originating" station so refuses,
then it must file an explanatory statement,
within 10 days, with the FCC. If there are no
reasons, or if the refusal is upon unreasonable
grounds, the ruling threatens, this "may well
constitute conduct going to the qualifications
of a licensee to operate in the public interest."
This, we submit, is coercion with a crowbar,
not the lifted eyebrow.
For crass unreasonableness, if not stupidity,
there's probably nothing like this in regulatory
annals. It falls in the category of an ordinance
requiring a citizen whose home is robbed to
write a letter to the chief of police explaining
why he didn't turn his wallet over to the robber.
We can conceive of nothing that would do
more to stifle creative talents and initiative
in the broadcast arts if this order is ever
carried to fruition. Programs like the WLS
National Barn Dance, or the WSM Grand Ole
Opry, or Amos V Andy would become fair
game of stations and possibly other networks.
The pick of the network programs could be
preyed upon by stations which had nothing
to do with their creation or production (with
spot announcements interspersed). The pen-
alty of refusal to grant permission would be a
reasonable explanation to the complete satis-
faction of an FCC, or whatever licensing au-
thority that might be functioning at the time.
Here, as we see it, is how it would work':
A station operator would write letters to all
networks and to selected enterprising stations.
He would demand permission to rebroadcast
specified programs or parts thereof, "orig-
inated" by these entities. Each inquiry would
cost him a three-cent stamp. The stations
and the networks would refuse for diverse rea-
sons— dissipation of their creative talents,
copyright clearances, unfair competition, good
will, safe-guarding of property rights.
But within 10 days, each such refusal would
have to be explained to the FCC. Beleagured
stations and networks would have to stand
the expense of batteries of attorneys to care-
fully prepare these pleadings — because their
licenses would be on the line.
The FCC lawyer (we understand he was the
General Counsel, Benedict P. Cottone) osten-
sibly pegged his ruling on a short-lived rela-
tively insignificant case between WJIM-TV
Lansing and WWJ-TV Detroit. The truth is
that it was stirred up by the incessant crusade
of Gordon P. Brown, owner of independent
WSAY Rochester, who, after losing his sev-
eral network affiliations, has spent innumerable
man-hours lobbying Congress and the FCC
against the networks. Mr. Brown even had
the audacity to call a news conference in Wash-
ington following the FCC's ruling to proclaim
the victory.
Mr. Brown's "giant-killer" approach is bunk.
There's hardly an independent in the country
that wouldn't go major network, if it could, or
wouldn't become clear channel — if it could.
The FCC decision, like many others before
it, arrogates control through indirection. It
admits the essential right of the "originating"
station to control its programs. But it imposes
the penalty of intimidation, by requiring the
station to explain its refusal.
In some saner moment, we must believe that
the FCC will see the error of its ways. This
may come when Vice Chairman Hyde and
Comr. Jones, who were absent from that abor-
tive session, express themselves. It may come
after the writers, directors, arrangers, per-
formers, musicians and all other creative
artists fashioning the radio and television pro-
grams, realize the impact of this ridiculous bid
for legalized larceny.
Keep in mind: The Commission which
adopted this unreasonable rule would deter-
mine the reasonableness of any refusal to grant
permission to rebroadcast the product of the
station's enterprise and genius.
Page 24 • May 19, 1952
BROADCASTING • Telecasting
LIBERTY SUSPENDS
McLendon Hits Baseball 'Monopoly'
LIBERTY Broadcasting System
suspended service to nearly 400
affiliated stations Thursday night.
Formed in the spring of 1948
j as a southwest basehall hookup, the
network had operated nationwide
since Oct. 2, 1950.
As of noon Friday, many affil-
iates said they had received no offi-
cial notice that service had been
suspended. Their information came
from Liberty's last broadcast, a
bitter denunciation of the Dept. of
Justice and organized baseball by
Gordon McLendon, LBS president.
Intimation that trouble was
ahead came a week previous to the
suspension when Mr. McLendon
told affiliates by closed circuit the
network was cutting service from
16 to eight hours a day [B*T,
May 12].
The burden of nationwide tele-
phone line charges was a major
factor in the slicing of network
hours, affiliates were told. In ad-
dition, many affiliates were in-
formed they would receive "C" in-
stead of "A" telephone line service.
Since that time, affiliates have
claimed they had difficulty contact-
ing LBS officials at Dallas head-
quarters.
In his Thursday night broadcast,
Mr. McLendon broke the news in
these words, "The Liberty Broad-
casting System must suspend op-
erations." He followed with a
heated criticism of the Dept. of
Justice for failure to enforce laws
and the Bill of Rights, or to protect
citizens from the "baseball mo-
nopoly."
"If this can happen in America,"
he said, "you can tell your grand-
children you saw an American
dream die like a dog in a ditch."
Says Justice Has Proof
. The Dept. of Justice has had
proof of the "illegal baseball con-
spiracy" for years, he charged, with
many department attorneys anxi-
ous to bring action against or-
ganized baseball. He claimed de-
partment officials were "afraid
their good friends in baseball would
get mad at them."
Liberty is plaintiff in a $12 mil-
lion suit against 13 major league
baseball clubs [B°T, Feb. 25],
claiming it suffered business dam-
age through loss of rights to broad-
cast games.
Even as he was announcing the
network's suspension of service,
Mr. McLendon made this predic-
tion : "You will again hear the voice
of Liberty Broadcasting System if,
as and when we are successful in
our attempt to bring baseball back
to the people."
He thanked network officials for
their cooperation, voiced apprecia-
tion for affiliates' part in the net-
work and called H. R. Cullen, co-
chairman of the LBS board since
last summer, "one of America's
great men." Mr. Cullen was a
financial backer of the network,
along with Gordon's father, B. R.
McLendon, other co-chairman of
the board.
Hint of troubled days ahead
came duri ng the May 6 closed cir-
cuit talk when the younger Mc-
Lendon said, "We don't have the
solid family feeling we used to
have." He blamed himself for "not
having shared my problems with
all of you," but didn't discuss
these problems, "lest it weaken us
in the radio industry generally."
The result of the policy was an
undermining of confidence among
many affiliates, he conceded.
Mr. McLendon said he was mak-
ing that talk because of "another
crisis."
"I have decided to share this one
with you," he said, recalling that
while the network had made a
"small profit" in the first three
years, it had lost "continuing large
sums of money" since night service
was started in 1950. LBS broke
even for a while last year when
Falstaff Brewing Co., St. Louis,
sponsored baseball, he said.
"But for the most part during
the last two years," he noted, "the
story of Liberty has been a story
of money lost, hard work lost,
fighting a huge monopoly." He
said this explained why LBS had
to ask "for free time for one-third
of the sporting events, for the five
minutes before and after the game,
why no reduction in affiliate fees
has ever been possible."
If LBS wins its court battle, he
predicted, it will become "the No.
1 network in the country."
The eight-hour plan instituted
a week ago was designed to put
LBS on "a break-even basis," ac-
cording to Mr. McLendon's closed
circuit talk, permitting economies
in operation. He planned to go
back on the air personally and do
many of the baseball games.
Schedule This Year
LBS has broadcast 50 games
this year, he said, and had 103 live
games to come plus 38 re-creations,
a total of 191 games during the
season. He called this a "piti-
fully inadequate list of afternoon
games authorized" and blamed the
LBS troubles on inability to break
the organized baseball ban against
baseball broadcasts in the north-
east major league territory as well
as the ban against night games. He
claimed LBS needed an eastern
American League and western Na-
tional League team to bolster its
schedule of games.
"It has been a baling wire and
sawdust network many times," he
said in his May 6 talk to affiliates.
No suggestion of trouble was
found by affiliates in the LBS in-
struction received at 1 p.m. (EDT)
Thursday. This simply said: At
7:45 p.m. (EDT) tonight Gordon
McLendon is going to give a public
address to the nation. It is for
broadcast. The title of his subject
is 'Radio and Baseball.' All sta-
tions are urged to carry it. Please
advise as to what you want done
to this show."
Many reasons for the network's
suspension were offered by affili-
ates. One contention was that it
grew too fast. According to this
theory, Liberty offered a good base-
ball service when it was a daytime
hookup. When it decided to become
a fifth nationwide network, how-
ever, it was believed not to have
(Continued on page 93)
CANCELLED TIME Quick|y Toke" Qn n^o^s
By FLORENCE SMALL
IN a continuing answer to the
prophets of doom who point, out of
context, to periodic cancellations
in radio and TV, at least four ad-
vertisers last week snapped up a
minimum of two and a half hours
of released network time at almost
the moment the time became
available.
Moreover, one advertiser, Gulf
Oil, for its Gulfspray insecticide,
purchased a new hour and a quar-
ter of radio time a week — 15 min-
utes across the board on ABC —
while William Wrigley Jr. Co.
signed for 36 half -hours on CBS
Radio between June 3 and Aug. 25
in a renewal of the summer satura-
tion campaign it has conducted on
that network for the past two
years. Gross billings on the
Wrigley purchase were estimated
at more than $400,000.
An interesting and perhaps
significant feature of the week's
transactions from a programming
point of view was that, aside from
the Wrigley saturation campaign,
each of the purchases was for a
basic quarter-hour segment aired
at least twice a week.
Lever Bros., New York, for
its Pepsodent toothpaste will spon-
sor a musical program (format
still being worked out) in the Tues-
day and Thursday 7:45-8 p.m.
EDT period on CBS-TV, effective
late this month. Latter time
period had been dropped by Liggett
& Myers (Fatima cigarettes), New
York [B*T, May 5], together with
its Stork Club program. McCann-
Erickson, New York, is the agency
for Pepsodent, while Cunningham
& Walsh, New York, is agency for
Fatima.
American Cigarette & Cigar Co.
(Pall Mall cigarettes), will spon-
sor Doug Edwards and the News,
CBS-TV Tuesday and Thursday,
7:30-7:45 p.m. EDT, effective in
late May [B»T, May 12]. This
marks an increase in its radio-TV
budget for Pall Mall. Cigarette
firm also sponsors Big Story on
NBC radio and NBC-TV in addi-
tion to radio and TV spot cam-
paigns. The news program, twice
weekly, had been dropped recently
by Columbia Records. Sullivan,
Staffer, Colwell & Bayles, New
York, is agency for Pall Mall.
Kellogg Interested
The 7-7:15 p.m. EDT period on
NBC-TV currently is being of-
fered to advertising agencies, with
Kellogg Co. understood to be
actively interested in this early-
evening time. Kukla, Fran and
Ollie, now in that time slot, may
be slated for change to a half-hour,
once a week format at another time.
The 15-minute strip following The
Goldbergs, 7:15-7:30 p.m. EDT is
also being offered to advertisers for
next fall, with or without the pro-
gram. Bidding for the time is un-
derstood to be active. On the other
hand the present advertisers on
The Goldbergs may renew in the
same time with the same show.
On CBS Radio, when Liggett &
Myers (Chesterfield cigarettes) no-
tified that network that it would
drop one quarter-hour of its half-
BROADCASTING • Telecasting
hour participation in the early
morning Arthur Godfrey strip,
each advertiser moved forward one
quarter-hour thus leaving the first
15 minutes of the program open for
a new advertiser whose signing is
said to be imminent.
In addition, the program, which
is now telecast one quarter-hour
(with Lever picking up the radio-
TV time), will be extended in simul-
cast form to one hour in the fall.
As a result of the simulcast deci-
sion, at least one advertiser — Reale-
mun Co., which sponsors the 10-
10:15 a.m. EDT radio segment on
alternate days with Toni Co. — has
been forced to abandon the pro-
gram because it was understood
the firm's budget could not stand
the addition of TV.
The relinquished time has been
sold to Owens & Corning Glass Co.,
starting early in September. Toni
Co. has not decided yet whether it
too will continue sponsorship, in
view of the increased costs for TV.
This marks one of the unusual cases
where radio has been used to sell
television.
Effective early in September, the
Godfrey line-up of sponsors will be
as follows (all time EDT):
Owens Corning Glass alternating
the 10:15-30 a.m. period with Toni
(or replacement) ; Lever Bros.,
10:30-45 a.m.; Pillsbury Mills,
10:45-11 a.m., and National Bis-
cuit Co., 11-11:15 a.m., with Ches-
terfield retaining the last quarter
hour, 11:15-30 a.m. on radio alone.
This new sequence of Godfrey
sponsors presents yet another prob-
( Continued on page 92 )
May 19, 1952 • Page 25
Drawn for Broadcasting • Telecasting by Sid Hix
"Pick a card. . . . any card."
RADIO 'READJUSTING' s^ CBS Sgles' Kgro1
CONTINUING study of the basic
pricing structure may lead to
either upward or downward revi-
sions of CBS Radio's rates — or to
no changes at all — Sales Vice
President John J. Karol declared
last week.
But, he asserted in a speech to
the Minneapolis Advertising Club
on Wednesday, advertisers are now
approaching radio realistically
again rather than emotionally,
with the result that radio stands
to come out of its current "read-
justment" period a stronger
medium.
Mr. Karol said radio is "under-
going a relatively calm period of
readjustment," through a type of
"outer turmoil and inner readjust-
ment" which "has come into focus
many times in the 22 years that I
have been in radio.
"Every time," he said, "radio
has emerged stronger. This is hap-
pening again."
Alluding to the sensitive subject
of rates, Mr. Karol said:
"For many years, radio has bean
underpriced. At the time, it didn't
seem to matter much. Sustaining
time periods were infrequent; net
profits were good. Radio is still
delivering more people at lower
costs than any other medium, but
it has been undergoing pressures
from within and without to be
still more efficient.
"This resulted in 'deals' — a type
of business operation that CBS
Radio withstood for a long time.
In an effort to eliminate this
dangerous and demoralizing bar-
gain basement practice, we in-
itiated a flat rate reduction last
summer.
"From that time on, we have
never stopped analyzing our audi-
ence delivery against our cost. It
is and will be a continuing practice.
As this process continues, we may
find that the basic pricing structure
requires further change. If we do,
we shall make the change — up or
down.
"And whether changes are made
or not, our thinking will always be
within the framework of the crea-
tion of a rate structure that is
equitable — one that will offer the
same prices to all clients and no
special prices to any client.
"When this type of business rela-
tionship between network and
client and agency again is the gen-
erally accepted standard of our
industry, network radio will be a
stronger medium than ever before.
It will have the complete respect
it has enjoyed in the past and it
will hold the same unparalleled
position among media that it has
enjoyed in the past."
'Realistic Appraisal'
Where radio was getting an
"emotional" judgment last year,
Mr. Karol said, today it is bene-
fitting from "a more basic and
realistic appraisal of advertising
practices." He noted that CBS
Radio's fall schedule "is already
more than 80% as far along as
last year's schedule was on Sept.
1," [B*T, May 5], and that "our
salesmen's reports show 40% more
advertiser interest than at this
time last year."
He told his audience that "The
size of radio is so much with us
that it's easy to forget. And the
size of radio is so great that it's
difficult to comprehend." It encom-
passes, he pointed out, 105 million
sets with listening both inside and
outside the home. Although he
voiced "great respect" for the A.
C. Nielsen Co.'s rating organiza-
tion, he insisted that "Nielsen
penalizes radio in general by meas-
uring only about one-third of sec-
ondary sets."
Even so, he continued, "on the
basis of what Nielsen does report,
the average CBS Radio Network
program in 1952 reached over four
million persons in the average
PROET1 AWARDS
Presented in St. Louis
PRIZES in radio and TV categories
of the 1952 Erma Proetz Awards
were presented last week at a
banquet at St. Louis' Hotel Statler.
The awards are given annually
by The Women's Adv. Club of St.
Louis for creative work by women.
Top honor in radio was won by
Phyllis Edmonds, vice president,
Home Federal Savings & Loan
Assn., Tulsa, Okla.
A newly-established television
award was won by Bonnie Dewes,
D'Arcy Adv., for work on the
Laclede Gas Co. show on KSD-TV
St. Louis.
Inscribed plaque and $100 went
to each first-prize winner. In all, 14
advertising women were honored.
Stuart Symington, former chair-
man of National Security Resources
Board and Reconstruction Finance
Corp., spoke on "Truth Through
Advertising."
Monday-Friday daytime broadcast
and approximately 8V2 million in
the average nighttime broadcast."
On a cumulative basis, he added,
a five-a-week daytime program
reaching four million persons in a
single broadcast is able to reach
nine million different persons in
a week, or more than 15 million
in a month.
Mr. Karol scored "fabulously"
high TV ratings as "one thing that
throws us off balance in compar-
ing radio and television.
"What we are apt to forget," he
said, "is that these Nielsen ratings
are percentages — percentages of
the whole of radio and only the
station coverage area of television."
Accordingly, he noted, a 32 rat-
ing for a TV show can represent
3.8 million homes while a 15 rating
on a radio show equals 6V2 million.
"No long-term comparison with
television is possible," he con-
ceded. "However, the current cost-
per-thousand people of radio is
about 40% of the cost of television.
In other words, radio is about 2%
times more efficient than television
on a cost basis.
"To reduce these facts to the
lowest common denominator, net-
work radio delivers 9% advertis-
ing messages for a penny. It costs
at least three cents to deliver one
message on a 'penny' postcard.
Television and magazines deliver a
little more than three messages
per penny, newspapers 2V2 — all
compared with radio's 9% mes-
sages per penny."
Connor to OPS
THOMAS F. CONNOR, program-
ming and congressional liaison
specialist for the State Dept.'s
Voice of America, has been ap-
pointed special assistant to the
director of the Office of Price Sta-
bilization, it was announced last
Wednesday.
NBC AFFILIATES
Western Division Meets
OPTIMISM over radio's future
prospects sparked a two-day NBC
Western Div. affiliates meeting at
Beverly Hills, Calif., which ended
last Tuesday with more than 50
station men and women represent-
ing 28 affiliates in the western
states and Alaska attending.
The affiliates met in conjunction
with a network series of promotion,
press and merchandising sessions
on radio. Station managers attend-
ing reported increased local busi-
ness and greater listening audi-
ences— even in areas where there
is TV competition.
A network survey introduced in-
dicated more people spend more
time listening to radio than with
TV, newspapers and magazines
combined.
Thomas C. McCray, NBC West-
ern Div. director of radio network
operations in Hollywood, presided
at the promotion-press-merchan-
dising sessions with Richard O.
Dunning, president of KHQ Spo-
kane and West Coast representative
on NBC's Stations Planning and
Advisory Committee, conducted
the closed meetings.
Common Problems Studied
Summer and fall programming
and common station and network
problems occupied the two-day
meetings.
Speakers included:
John K. West. NBC Western Div.
vice president; John A. Evans, man-
ager of advertising and promotion;
Fred N. Dodge, director of merchandis-
ing; Clyde L. Clem, supervisor of audi-
ence promotion; John Thompson, man-
ager of news and special events,
KNBC San Francisco; Helen Murray
Hall, western network promotion man-
ager; Leslie Raddatz, Western Div.
press manager; Jane Sandner and M. G.
O'Dell, Hollywood and San Francisco
network merchandising supervisors,
respectively. Walter O'Keefe, star of
NBC radio show, "Double or Nothing,"
entertained at Tuesday luncheon.
Those attending sessions in-
cluded:
Thomas Sharp and John Merino,
KFSD San Diego; Charles Hamilton,
Albert Price, Ron Manders, Mort Cook,
Pat Kelly, Winifred Scott and Claude
Mills, KFI Los Angeles; Harry Butcher,
KIST Santa Barbara; Paul Bartlett and
Gene DeYoung, KERO Bakersfield;
William Sanford, KMJ Fresno; Lloyd
E. Yoder, John Thompson, Dean
Moxley and M. G. O'Dell, KNBC San
Francisco; Gene Kelly, Gerald Hansen
and Irma Davis, KCRA Sacramento.
Hugh Kees, KOH Reno; Jennings
Pierce, KMED Medford; H. Q. Cox and
Showalter Lynch, KWG Portland; Wil-
liam Warren, Ray Baker and F. J.
Brott, KOMO Seattle; Carl Haymond
and James Murphy, KIT Yakima;
Richard Dunning, KHQ Spokane; Rich-
ard Lewis, E. W. Harvey and Robert
Pollard, KTAR Phoenix; Ray Smucker
and Roy Jorgenson, KYUM Yuma;
R. B. Williams, KOVA Tucson; Henry
Fletcher, KSEI Pocatello; Florence
Gardner, KTFI Twin Falls; Walter E.
Wagstaff, KIDO Boise; E. B. Craney,
KXLF Butte; Ed Yocum, KGHL Bill-
ings; S. B. Fox, George Frovel, Holly
Moyer and Del Leeson, KDYL Salt
Lake City.
Charles Bevis Jr., Cy Penley and
William Day, KOA Denver; Roy Chap-
man, KTSM El Paso; William Paine,
KGU Honolulu; S. W. McCready, C. H.
Fisher and C. O. Fisher, KUGN Eugene;
Gilbert Wellington, KFAR Fairbanks-
KENI Anchorage, Alaska; David Mc-
Kay, KORK Las Vegas.
Page 26 • May 19, 1952
BROADCASTING • Telecasting
'MORALS' PROBE
Course Unset; Crosser 'Coo/7
Gathings' Plans
IN WHAT direction will Capitol
Hill's investigation of radio-TV
programs go?
Only the chairman of the House
Interstate and Foreign Commerce
Committee can answer that ques-
tion, spokesmen for the committee
acknowledged last week.
Rep. Robert Crosser (D-Ohio),
chairman of the group authorized
to conduct the probe, was scheduled
to return to Washington from
Cleveland last Saturday.
Meanwhile, newsmen who had
contacted Mr. Crosser in Cleveland
found he had no comment to make.
But the United Press reported,
"Informed sources said Crosser is
cool to the whole idea."
The investigation was voted by
the House last Monday. Action
came on a resolution (H Res 278)
offered by Rep. E. C. Gathings
(D-Ark.) [B»T, May 12, 5]. A
little more than two dozen con-
gressmen were on the floor when
the resolution came up. Vote was
by voice.
Later that afternoon, the House
also approved Rep. Gathings' reso-
lution to investigate comic books,
pocket-sized books and other such
material. In both instances — radio
and television as well as the print-
ed medum — "immoral and offen-
sive material" would be ferreted
out.
Inquiry To Subcommittee
While Rep. Crosser has not dis-
closed his plans for the probe, it
was understood the inquiry would
be turned over to a subcommittee.
Since Rep. Lindley Beckworth (D-
Tex.), who was originally slated
for the chairmanship of the sub-
committee, is campaigning for the
Senate, it is expected the assign-
ment will go to Rep. Oren Harris
(D-Ark.). Rep. Harris has acted
as the committee's communications
leader in the past few months.
Following House passage of the
Gathings resolution, radio-TV in-
dustry spokesmen bristled in de-
fense.
NARTB President Harold E.
Fellows said the probe could pro-
duce "censorship of the most ob-
vious and deplorable sort." He said
it "seems to be contrary to the
language and intent of the Consti-
tution."
NBC and MBS spokesmen point-
ed out that the industry has its own
decency code policed by NARTB.
NBC said:
NBC's programs have always main-
tained the highest standards of good
taste and decency in their content.
NBC from its very inception volun-
tarily assumed the obligation of estab-
lishing high standards. It was the first
network to adopt its own code of
standards and practices for radio and
again for television. Beyond this, it
now subscribes to the code of the
NARTB and certainly will continue to
maintain the highest possible standards
in its radio and television program-
ming.
At Mutual, Executive Vice Pres-
ident William H. Fineshriber Jr.
group of continuity acceptance person-
nel who are responsible for adminis-
tering our own code of standards and
practices, designed to keep our pro-
gramming on a high moral level. In
addition our industry has its own de-
cency code which is governed by the
NARTB. The Mutual network is proud
of its record in adhering to the highest
possible standards in its radio program-
ming.
Although Mr. Fellows denounced
the probe, he also said:
... we welcome the opportunity of
receiving the observations of legislators,
as similarly we welcome the observa-
tions of clergymen, teachers, educators,
citizens' organizations and all others.
If this is the intent of the Gathings
proposal — to encourage industry in
strengthening its own purpose and plan
of self-regulation, the public interest
will be served.
[But he warned] if the intent is to
go beyond this, to legislate even one
minute of programming out of exist-
ence on the tenuous ground of 'moral-
ity and improper emphasis,' we have
arrived at a point where freedom of
press and speech indeed are seriously
threatened in a nation that has become
the last great bulwark of those liberties
of the people.
In addition to seeking out "im-
moral or offensive" matter, the
resolution calls on the committee to
determine the extent that radio-TV
programs "place improper emphasis
upon crime, violence and corrup-
tion. . . ."
Rep. Joseph R. Bryson (D-S. C),
who has been a perennial sponsor
of bills to outlaw all alcoholic bev-
erage advertising from interstate
commerce, noted that he had joined
with the late Sen. Arthur Capper
in supporting a joint Senate-House
bill to do the same thing.
The House committee has not
held hearings on his "dry" bill, he
asserted.
Consequently this, of course, is not
dealing with the same subject but no
one can deny that the subject in the
resolution introduced and now pending
before us is of a related nature.
Anyone who listens to the radio and
witnesses exhibitions on television can-
not but be impressed with the fact that
the untrained, unsuspecting youth of
the land is being corrupted, wilfully
and maliciously by those who would
break into the nursery rhymes and
childhood stories ... by the introduc-
tion not only of words of mouth, but
by exhibitions of delicate fingers, beau-
tiful ladies elegantly dressed, telling
not only how interesting it is to drink
intoxicating liquors, but teaching the
youth how to pour that hellish fluid
which has caused so much sickness and
suffering and death.
Rep. Fred L. Crawford (R-Mich.)
REP. E. C. GATHINGS
(D-Ark.), author of the
resolution which has set up
a House probe of radio-TV
programs, told Broadcasting
• Telecasting last week: "I
will have nothing to do with
the investigation proper.
However, I expect to appeal-
before the committee as a
witness and present informa-
tion such as surveys made
and program logs of some
stations." Rallying of the
"drys" in the House behind
his resolution, he said, was
not of his doing. Anti-beer,
wine and liquor advertising
"is not an issue with me,"
he said.
cited "fraud and deceit and the
untruthfulness of the ads [in maga-
zines] . . . The [advertising] indus-
try is getting entirely too bold
for its own good or for the good
of the people . . ."
Rep. Edward H. Rees (R-Kans.),
who has supported Rep. Gathings
(Continued on page 72)
NEW HAMPSHIRE 97 3% of Homes 0wn Rqdios
RADIO homes comprised 97.3% of
all occupied households in New
Hampshire when the 1950 census
was taken, or a total of 149,035
having reception, according to the
state breakdown just compiled by
the U. S. Census Bureau.
Highest radio concentration in
the state was found in the city of
Berlin, 98.7%. Among counties the
leader was Strafford, with 97.9%
saturation. Manchester, the largest
city, had 98.1% radio ownership.
New Hampshire is fourth in the
series of state radio-TV census
breakdowns to be completed. Others
will be compiled during the year,
with completion of the series sched-
uled in late autumn.
In breaking down TV ownership
as of April, 1950, the bureau found
that 9.3% of homes in the state
had television receivers at that
time. Total national TV set owner-
ship when the census figures were
collected amounted to less than a
third of current TV-ownership.
RADIO AND TELEVISION — 1950 U. S. CENSUS OF HOUSING— NEW HAMPSHIRE
RADIO
TELEVISION
Area
a
Total
occupied
dwelling
units
With Radio
With
TV
Total
Populati
Number
reportin'
Number
Percent
1940
Radio
Homes
Number
reportin.
Numbei
Percent |
The State
533,242
155,203
153,190
149,035
97.3 116,809
152,805
14,195
9.3
Urban and rural
nonfarm
Urban 306,806
Rural nonfarm
179,266
Rural farm
47,170
Manchester Standard
Metrop'n Area 88,370
Manchester
Urbanized Area 84,918
52,833
13,154
26,060
88,380
51,610
13,200
26,090
25,294 25,305
Urban Places of 10,000 or More Inhabitants-
Berlin 16,615 4,623 4,620
Claremont 12,811 3,904 3,735
Concord 27,988 7,645 7,625
Dover 15,874 4,595 4,490
Keene 15,638 4,724 4,655
Laconia 14,745 4,312 4,235
Manchester 82,732 24,703 24,705
Nashua 34,669 10,137 10,060
Portsmouth 18,830 5,685 5,685
Rochester 13,776 4,177 4,110
Counties:
Belknap 26,632 7,954 7,790
Carroll 15,868 4,950 4,845
Cheshire 38,811 11,549 11,350
Coos 35,932 10,024 9,915
Grafton 47,923 13,533 13,280
Hillsborough 156,987 46,273 45,955
Merrimack 63,022 17,728 17,585
Rockingham 70,059 20,899 20,655
Strafford 51,567 14,421 14,205
Sullivan 26,441 7,872 7,610
49,545 96.0
12,755 96.6
25,605 98.1
24,825 98.1
4,560 98.7
3,670 98.3
7,515 98.6
4,415 98.3
4,545 97.6
4,155 98.1
24,230 98.1
9.865 98.1
5,585 98.2
4,025 97.9
7,570 97.2
4,625 95.5
10,950 96.5
9,620 97.0
12,765 96.1
44,950 97.8
17,145 97.5
20,120 97.4
13,905 97.9
7,385 97.0
68,636
35,236
12,937
3,709
3,403
3,292
18,923
7,963
3,689
3,036
5,858
3,657
8,321
8,343
10,318
35,174
14,028
25,255
4,615
3,715
7,590
4,470
4,645
4,230
24,655
9,980
5,655
4,105
11,330
9,895
13,265
45,815
17,530
20,585
14,180
7,580
3,675 7.1
945 7.2
3,865 14.8
3,755 14.9
25
50
335
510
55 1.3
3,595 14.6
2,610 26.2
555 9.8
445 1 0.8
50 0.5
90 0.7
7,780 17.0
'800 4.6
3,265 15.9
1,470 10.4
90 1.2
Mutual maintains a very competent
BROADCASTING • Telecasting
Not available or not comparable.
SOURCE: Bureau of the Census, Department of Commerce, Washington 25, D. C.
The statistics in this table
are extracted from a final re-
port of the 1950 Census of
Housing, Series H-A, No. 29,
for New Hampshire, which will
be available in about six weeks
from the Superintendent of
Documents, Washington 25,
D. C, at 25tf per copy.
Statistics on distribution of
the population in New Hamp-
shire are presented in a final
report of the 1950 Census of
Population, Series P-A, No. 29,
now available from the Super-
intendent of Documents at 15tf
a copy. Descriptions and maps
of "urbanized areas" are pre-
sented in this report.
Statistics on characteristics
of the population in New Hamp-
shire are presented in a final
report of the 1950 Census of
Population, Series P-B, No. 29,
available from the Superin-
tendent of Documents, at 30tf
a copy. Descriptions of Stand-
ard Metropolitan Areas are pre-
sented in this report.
A Standard Metropolitan
Area is generally described as
a county or group of con-
tiguous counties with at least
one city of 50,000 or more. In
New England, it is defined on
a town or city rather than
county basis.
An urbanized area contains
at least one city of 50,000 or
more and includes surrounding
closely settled incorporated and
unincorporated areas.
May 19, 1952 • Page 27
Mr. HARSCH
duPONT AWARDS
COMMENTATOR Joseph C.
Harsch, WCAU-AM-TV Philadel-
phia and WEEI Boston were hon-
ored Saturday night as winners of
the annual Alfred I. duPont Foun-
dation Awards in radio, television
and allied sciences.
The winners were cited for "out-
standing and meritorious service to
the American people" during 1951
at the Foundation's presentation
banquet in Washington's May-
flower Hotel.
Awards were presented by Dr.
Francis P. Gaines, awards commit-
tee chairman and president of
Washington & Lee U., adminis-
trator of the awards.
Other commentators and stations
were commended by the committee.
Howard K. Smith, CBS, London;
Edward R. Murrow, CBS, and the
NBC program, Three-Star Extra,
received special mention.
In the large station classification,
special commendations went to
WAAM (TV) Baltimore; WBBM
Chicago; WLW Cincinnati, and
WHAS-AM-TV Louisville.
Honored in the small station
category were WHCU Ithaca;
KFBI Wichita and KUOM Minne-
apolis.
Harsch in Europe Now
Mr. Harsch, now in Europe cov-
ering activities of Gen. Eisenhower,
was unable to accept his award per-
sonally. He sent a tape recording
from Paris acknowledging the
honor and expressing appreciation.
His award was accepted by Mrs.
Harsch and Herbert E. Evans, gen-
eral manager, Peoples Broadcast-
ing Corp., to whom Mr. Harsch is
currently under contract.
The former Washington corre-
spondent for the Christian Science
Monitor, whose commentaries dur-
ing 1951 were aired via LBS, on
May 11 began a transcribed weekly
series of commentaries from Eu-
rope for WOL Washington and
WRFD Worthington, Ohio.
Mr. Harsch was cited for his
"consistently excellent and accurate
gathering and reporting of news by
radio." The citation also called at-
tention to his "expert, informed
and reliable interpretation of news
and opinion."
WCAU-AM-TV, winners in the
large station category, were lauded
Harsch, WCAU, WEEI Receive Top Honors
INDIVIDUAL WINNER:
Joseph C. Harsch,
Commentator
STATION WINNERS:
WCAU-AM-TV Philadelphia
WEEI Boston
★ ★ ★
COMMENDED:
Howard K. Smith, CBS,
London
Edward R. Murrow, CBS
Three Star Extra, NBC
WAAM (TV) Baltimore
WBBM Chicago
WLW Cincinnati
WHAS-AM-TV Louisville
WHCU Ithaca
KFBI Wichita
KUOM Minneapolis
for "encouraging, fostering, pro-
moting and developing ideals of
freedom and for loyal and devoted
service to the nation and to the
communities served by them." This
award was accepted by Donald W.
Thornburgh, president -general
manager.
WEEI also was cited for promot-
ing and developing ideals of free-
dom. This award was accepted by
Harvey J. Struthers, WEEI gen-
eral manager. Former WEEI gen-
Mr. THORNBURGH
eral manager is Harold E. Fellows,
now NARTB president.
The three top winners received a
plaque and cash awards of $1,000
each. Under new provisions of the
duPont Foundation, winners may
apply their cash awards toward in-
dividual scholarships for American
youth to further advanced study in
the broadcast media.
A panel of five judges reviewed
1951 activities and decided winners.
They were, in addition to Dr.
Gaines, Mrs. Jessie duPont, who
established the awards in 1942 as
a memorial to her late scientist
husband; Ben McKelway, editor,
Washington Star (WMAL-AM-
FM-TV; Dr. Hadley Cantril,
psychology pro-
fessor and direc-
tor, Office of Pub-
lic Opinion Re-
search, Princeton
U., and Mrs.
Hiram Cole
Houghton, presi-
d e n t, General
Federation of
Women's Clubs.
Last fall, Prof.
O. W. Riegel,
director, Lee Memorial Journalism
Foundation, Washington & Lee U.,
was named curator of the founda-
tion to supervise the awards and
the administration of the scholar-
ships thus created.
Roger W. Clipp, general man-
Prof. Riegel
Mr. STRUTHERS
ager of WFIL-AM-FM-TV Phila-
delphia, presented a check for
$1,000 to establish the first scholar-
ship under the new educational
objectives of the duPont Awards
Foundation. WFIL-TV was a du-
Pont winner last year.
At Banquet Saturday
Among those expected to attend
the banquet were Adrian Murphy,
president, CBS Radio; Frank M.
Russell, vice president, NBC; Justin
Miller, NARTB board chairman
and general counsel; Paul A.
Walker, FCC Chairman; Sol Tai-
shoff, editor and publisher, Broad-
casting • Telecasting; Chris J.
Witting, director, DuMont Televi-
sion Network; Charles Vanda, vice
president in charge of television,
WCAU ; Oliver Gramling, assistant
general manager, Associated Press;
C. Edmonds Allen, director of spe-
cial services, United Press Assns.;
H. A. Lowe, Variety; W. H. Good-
man, of the Florida National Bank;
Richard W. Slocum, general man-
ager, the Philadelphia Bulletin
(WCAU-AM-FM-TV) ; William H.
Fineshriber Jr., executive vice pres-
ident, MBS; John W. Pacey, direc-
tor of public affairs, ABC; J. L.
Van Volkenburg, president, CBS
Television; Charles O. Voigt Jr.,
information secretary, Alfred I.
duPont Awards Foundation, and
M. H. Aylesworth, broadcasting
consultant.
PANEL OF FIVE WHO JUDGED ANNUAL duPONT FOUNDATION AWARDS:
Mrs. duPONT
Mrs. HOUGHTON
Dr. GAINES
Dr. CANTRIL
Mr. McKELWAY
Page 28 • May 19, 1952
BROADCASTING • Telecasting
HOOPER REPLY <N° ReWs,ons Necessary/
C. E. HOOPER, president of C. E.
Hooper Inc., last Friday released a
detailed answer to the John Blair
& Co. study attacking the question
employed in the coincidental method
of audience measurement in radio-
TV cities (story page 23) , in which
he asserted that "it is not apparent
to us that our firm needs to revise
any of its procedures."
He also said he had told Presi-
dent Richard D. Buckley of the
Blair firm early last week that
Blair might be subject to litigation
vif it released its study, because it
"carries material protected by
copyright which is used without
Hooper's permission." Liability, he
said, could extend to any publica-
tion carrying the report or a story
on it. But "despite the practical
possibility of recalling the report,
John Blair & Co. proceeded with
its release," the Hooper announce-
ment asserted.
The Blair report claimed that the
coincidental method's practice of
asking about both radio and TV
audience in the same question had
the result of "grossly" underesti-
mating radio audiences. It proposed
that a radio-only question be used.
Mr. Hooper asserted, however,
that "any radio station, agency, ad-
vertisers or network desiring an
audience measurement by us based
on asking about 'radio listening
only' ... (1) has been able to ob-
tain it from us, (2) is still able to
obtain it from us anywhere at any
time."
Must Use Care
But he said "that is not because
we have had any reason to believe
the 'radio-TV question ... to be
wrong. Both can be used to produce
the same, the correct, answer, but
only if interviewers are trained and
supervised with extreme care."
He contended that the public has
not separated radio and TV in its
mind as well as members of the
industry have; that "the separation
is confined to the suffix letters 'TV
(Example: WDSU-TV) added to
call letters which always have, and
still mean, the call letters of a
radio station (Example: WDSU)."
Mr. Hooper continued in his
statement, part of which the an-
nouncement said had been released
earlier to a publication "under
pressure of time and before Mr.
Hooper had an opportunity to in-
vestigate his legal rights on the
subject," as follows:
"In one survey, the details of
which we will show to qualified in-
dividuals, 100% of the credits given
by the public to a radio station
should have been given to its TV
brother. In that instance the radio
station could not, and the TV sta-
tion with companion call letters
could, be heard in the county sur-
veyed. When, in a re-survey, we
made the proper clarification to the
public by asking for both 'radio
and TV,' a complete correction took
place.
"In a city, or area, where half
the broadcast audience is looking
at television it takes expert inter-
viewing to ignore TV in the ques-
tion and still get valid results on
radio."
The Hooper firm's "motives in
asking the question on both 'radio
and TV " in radio-TV areas he
said, are "laudable" in that "(1)
it contributes to accuracy in TV
areas, (2) it cuts the cost of broad-
cast audience measurement in
half."
Further, he declared:
"Given the choice, radio station
owners in TV areas, including those
without TV stations, have preferred
that we ask the radio-TV question.
By getting information on both the
AM and TV audience they say, 'We
know what we are up against.' It
has given them needed help in budg-
eting and scheduling their radio
programs to know the periods of
peak TV audiences in their
cities. . . ."
Mr. Hooper said that his use of
the radio-TV question, rather than
radio only, was not introduced si-
multaneously in all cities, but rath-
er was introduced "when and where
TV audiences began to show up in
answer to our 'radio listening only'
question."
And, he continued, "nothing ab-
normal happened to the audience
record when the substitution took
place. Typically the TV audience
reported during that first month
after the change was a fractional
per cent of the total tune-in. Not
infrequently the radio audience re-
ported for that month showed high-
er radio sets-in-use than the month
before or the same month the year
before when we had used [the ra-
dio-only] question. . . .
*TV Figure Grows
"During ensuing months this TV
figure was seen to grow from month
to month: Fast in 'live' TV pro-
gram markets, slowly in non-inter-
connected cities, reflecting the pur-
chase of new TV sets and the quan-
tity and quality of TV programs
offered."
Mr. Hooper maintained that
"much of this three-to-four year
old record is in the hands of two-
score advertising agencies and ad-
tisers" and said "it and more may
be observed in our offices by quali-
fied persons on request."
He said "it will satisfy observ-
( Continued on page 36)
ning combined — Trendex radio sets-
in-use figures were 6.1% higher
than Hooper's ("odds are 27 to
1 . . . that this difference is signi-
ficant").
It was noted that "statisticians
recognize the fact of significance
whenever the odds exceed 20 to 1."
The combined Columbus-New
Orleans-Los Angeles radio sets-in-
use totals of Hooper as compared
to those of Trendex are shown in
accompanying charts — one for day-
time, one for evening, and one com-
bing daytime and evening. In day-
time, Trendex sets-in-use figures
are placed 26.1% higher than those
of Hooper; evening, Trendex 13%
higher; daytime and evening com-
bined, Trendex 15.2% higher.
'Grossly Underestimated'
"Our controlled experiment has
proved," the presentation contends,
that "the inclusion of radio and
television in the same question by
the telephone coincidental method
grossly underestimates the radio
audience," and that "therefore, the
conclusion cannot be escaped: To
estimate more accurately the true
dimensions of the vast radio audi-
ence, this type of audience measure-
ment should employ a question con-
cerning only radio listening."
The presentation quotes a letter
from Robert Ferber, research as-
sistant professor, U. of Illinois'
Bureau of Economic and Business
Research, as saying in part:
"Since the data collection proce-
dure used by Trendex was ap-
parently identical to that used by
Hooper with the exception of ques-
tion wording, the latter is clearly
indicated to be the source of the
difference. I might note that this
result, though striking, conforms
with our present knowledge regard-
ing the effect of question wording
on survey results. A question con-
cerning two district items tends to
elicit less recognition on either, or
both, of them than would be the
case if the items were incorporated
in separate questions."
Does Hooper Undersell Radio?
( Continued ft
in mornings for November 1951 as
compared to January 1948.
The study next compared Hooper
and A. C. Nielsen Co. sets-in-use
figures for 21 identical cities dur-
ing the same periods (April 1947
and April 1951). For 1947, the
Hooper figures were 22.4% below
Nielsen's in the case of evening
listening, and 26.4% below Niel-
sen's for daytime listening. In
1951 the difference between the
two services was approximately
the same with respect to evening
listening (Hooper's was 24%
lower), while for daytime the
Hooper figure was 34.6% lower
than Nielsen's.
The Blair investigation then
looked at average sets-in-use fig-
ures provided by Pulse, Nielsen,
and Hooper, as shown in chart 3-A
entitled "Pulse - Hooper - Nielsen
Sets - in - Use Comparison April
1951." [See chart, page 23.] The
right side of that chart shows how
the results of each service ranks
in comparison to the average for
all three — Pulse is 20.8% above the
average, Nielsen is 6.6% above,
and Hooper is 27.4% below.
(Fact that Pulse figures are
higher than the two others was "to
be expected," the presentation said,
"since Pulse is a measurement of
total audience, while the Hooper
and Nielsen figures are average-
audience measurements.")
A comparison of Hooper and
Pulse studies in Los Angeles
showed "a high degree of correla-
tion" in their measurement of TV
sets, but a "marked and significant"
difference with respect to radio
sets, it was pointed out. Hooper's
radio figures here were 34% below
those of Pulse. It was noted that
the Hooper method combines the
radio and television question, while
the Pulse technique involves sepa-
rate radio and television interviews.
Similarly, in Los Angeles, there
was found "a high degree of corre-
lation, repeated on each of the
seven nights [of the week,] between
Pulse and Hooper television sets-
in-use," but "wide disparity be-
tween the two series of radio sets-
in-use figures."
"Because the same interviewing
om page 23)
was used by each service for both
their radio and television reports,"
the Blair study asserts, "the radio
figures should show roughly the
same correlation, or lack of it, that
the TV figures show, and vice versa.
Quite obviously, they do not."
Averaging Pulse, Nielsen, and
Hooper radio sets-in-use figures in
Los Angeles for a "typical" Sun-
day, 6-11 p.m., the study found
"Pulse 24.8% above the average,
Nielsen almost exactly on it — 0.5%
over — but Hooper 30.8% below the
level of the combination." On the
other hand, when the television
sets-in-use figures of Pulse, Hooper,
Tele-que, and Videodex were aver-
aged, Pulse and Hooper proved to
be "fractionally above the 100%
average, Tele-que about 3% above
the average and Videodex about
5% below."
Relationships 'Close'
Pulse-Hooper comparisons of TV
sets-in-use in Columbus showed
that "with minor exceptions, the
relationships between the two are
again very close," while in another
Columbus study, it was said,
"Pulse credits radio with more lis-
tening in TV homes than Hooper
finds in all homes."
This series of studies, Blair
spokesmen said, led to the launch-
ing of a "controlled experiment."
Trendex was named to conduct in-
terviews in New Orleans, Columbus
and Los Angeles during the same
weeks and days that interviewing
was being done by Hooper. They
used the same methods — "except
that Trendex asked a radio-only
question and Hooper asked the
combined radio-television question."
The results were shown in Blair's
presentation as follows:
Columbus, daytime and evening
combined — Trendex figures on
radio sets-in-use ran 22% higher
than Hooper's ("odds are 1.7 mil-
lion to 1 . . . that this difference is
significant" statistically).
Los Angeles, daytime and eve-
ning combined — Trendex radio sets-
in-use figures were 16% higher
than Hooper's ("odds are 7,000 to
1 . . . difference is significant") .
New Orleans, daytime and eve-
BROADCASTING • Telecasting
May 19, 1952 • Page 29
RADIO POWER Proven in Tacoma Press Strike
DO CITIES dry up and blow away
when newspapers go on strike?
Definitely not, judging by busi-
ness conditions in Tacoma, Wash.,
during the period the northwest-
ern community's only newspaper,
Tacoma News Tribune, could not
publish because of a pressman's
strike [B#T, April 28].
A study of the Tacoma scene by
the Sales Committee of the Wash-
ington State Assn. of Broadcasters,
of which Joe Chytil, KAPA Ray-
mond, Wash., is chairman, showed:
© Bank clearings are up in
Tacoma.
% Merchants who were consist-
ent and wise purchasers of radio
before the newspaper strike have
had no deviation from normal oper-
ations.
# Radio has found it difficult to
accommodate large department
stores that stampeded to radio for
heavy spot schedules after the
strike began, only to find regular
and consistent radio users there
first with the heavier schedules.
% The department store that
didn't know how to use radio and
had no department setup for radio
is feeling effects of the strike far
more than normal radio advertisers.
Bank clearings for weeks preced-
ing the strike follow: March 17-21,
$75,762,000; March 24-28, $66,003,-
000; April 7-11 (Easter week),
FLOOD REPORT
Given Library of Congress
HOUR-LONG radio documentary,
described by the Librarian of Con-
gress as the first of its kind in the
library's history, was presented by
Robert Tincher, WNAX Yankton,
S. D., general manager, at cere-
monies in Washington, D. C, last
Wednesday.
The tape recording is a running
account of news interviews and cov-
erage of the recent Missouri River
flood that WNAX broadcast as part
of a series on top regional news
events.
Mr. Tincher said he presented
the documentary as an illustration
of what part radio can and does
play in fully covering a special
event. The station broadcast a sim-
ilar documentary at the time of last
February's big blizzard that left
farm people stranded and cut-off
from belongings and cattle.
Dr. Luther H. Evans, Librarian
of Congress, accepted the record-
ing. Among those attending the
ceremonies were Sen. Karl E.
Mundt (R-S. D.), NARTB Presi-
dent Harold E. Fellows and Direc-
tor Robert K. Richards of asso-
ciation's Public Affairs Dept.
The "Operation Flood" documen-
tary was billed a week in advance
of actual broadcast, Mr. Tincher
explained, thus arousing high audi-
ence reaction to the recap. Same
procedure, he added, was applied
with WNAX's coverage of the bliz-
zard.
$68,406,000.
The Tribune stopped publication
April 12, when the strike started.
Bank clearings for the week of
April 14-18 rose to $76,981,000. For
the week of April 21-25 they were
$71,299,000.
The report of the Washington
broadcast association included
these comments by Tacoma busi-
nessmen:
Large downtown store operator,
a heavy newspaper advertiser who
took ten spots a day during the
strike — "I am quite amazed at the
results we are getting. Consider-
ing all general business conditions,
I am satisfied with my business."
Chain store operator — "My feel-
ing is that business isn't as bad in
Tacoma as some are making it out
to be."
Leading jewelry store operator —
"After two weeks of the strike, my
business is not down. I am up 8%
over the same period last year."
Advertising representative of
leading food chain store — "Business
is considered normal for this time
of year. We are not feeling the ef-
fects of the newspaper strike. After
increasing our radio schedule, we
find it sufficient to maintain store
traffic."
Earl Weiss, director of largest
music festival ever held at Pacific
Lutheran College — "More than half
of all season ticket buyers said they
heard of them through Tacoma
radio."
The state association listed these
comments from "Tacoma gener-
ally":
Frank Walters, owner of city's
largest funeral home — "Radio sta-
tions putting on the obituary no-
tices have been a great public serv-
ice. City florists tell me they have
used these broadcasts to keep up to
date on the location and time of
funerals."
Tacoma citizen — "I appreciate
the way radio pitched in. Although
I consider this the normal service
the listener gets, I noted that extra
newscasts were added just to make
sure the listener did get the news
when he could hear it."
Transit company official — "Our
riders are down, but so far we can-
not reach any conclusion other than
this is due to a lot of reasons, such
as emploment generally being
down, less people at Fort Lewis,
and certainly television has cut
down the night traffic. I couldn't
hazard a guess as to the actual
shopper traffic to the downtown dis-
trict."
Mayor John Anderson of Tacoma
— "We of the city administration
can't thank Tacoma radio stations
enough for their usual good job of
backing community promotions and
keeping our city well informed."
Fred Sandstrom, Tacoma Cham-
ber of Commerce — "I believe the
way Tacoma radio publicized and
brought out a large crowd for the
celebration of the arrival of the
naval ship Falgeout (while the
strike was on) is a typical example
of Tacoma radio performance."
Two civic events made out nicely
despite the strike. The Lakewood
ice show had a full house opening
night and good attendance there-
after. The Shrine circus made good
use of radio with "good attend-
ance."
HANNA HONORED
By Editors, Publishers
SURPRISE tribute to a radio man
was to be paid at Ithaca, N. Y.,
last Saturday by more than 100
newspaper editors and publishers
of some 40 small community news-
papers, when Michael R. Hanna,
general manager of WHCU Ithaca,
Cornell U. CBS affiliate, was hon-
ored for his Sunday half-hour
Radio Edition of the Weekly Press
program.
Mr. Hanna began the program
in 1946, digesting editorial com-
ment by the area's weekly news-
papers. The program in 1949 be-
came a feature on the 13-station
Rural FM Network with a mem-
bership of 110 newspapers. The
program received a special Pea-
body Award.
WHCU has notified cooperating
editors that the program leaves
the air this month for an indefinite
period, pending reorganization.
Mr. Hanna was to be awarded a
special citation at the dinner at
which he was guest- of Cornell Vice
President John E. Burton.
O'HARA'S BILL
May Be Added to S 658
REP. JOSEPH P. O'HARA (R-
Minn.) served notice last week he
will offer his bill (HR 7782) that
would give the broadcaster the
right to censor a political candi-
date's talk, as an amendment to
S 658 when the FCC-remodeling
bill reaches the floor.
Rep. O'Hara introduced his anti-
libel proposal a fortnight ago
[B«T, May 12]. His plans were
given during debate on political
campaign expenditures last Mon-
day (see story, page 93).
His remarks follow:
". . . Soon the Committee on
Interstate & Foreign Commerce,
which has been granted a rule upon
a bill [McFarland bill] which
amends the Communications Act,
will bring that bill to the floor.
"I call the attention of the House
to the fact that under the law which
now exists a radio broadcaster has
no power of censorship as to any
statement a political candidate him-
self may make upon the radio dur-
ing a political campaign. In other
words, it offers the facilities, and
there is no censorship on the part
of the broadcaster over the kind of
statements, no matter how defama-
tory or how libelous they may be,
that the candidate may make. They
have no power or control over his
statements.
Cites Horan Bill
"Our colleague from Washington
[Rep. Walt Horan (R-Wash.)] has
introduced a bill which absolves
the broadcaster from libility in
such a situation. Personally, I
think I have a better approach to
it, and I have introduced a bill,
which I hope to offer as an amend-
ment when [the McFarland bill]
. . . comes before us, which does
not give the broadcaster any cen-
sorship over partisan or political
matters but does give him the right
to control the defamatory state-
ments, to eliminate them, or to
deny the' candidate, unless he does
eliminate that language, the use of
his broadcasting facilities.
"The present situation to which
I refer is analogous to your hand-
ing a loaded shotgun to some reck-
less individual and then saying you
have no responsibility because you
have given him the shotgun and
loaded it and said, 'Go ahead and
pull the trigger.'
"That is the situation the candi-
dates for public office are in under
the present conditions. . . .The
broadcasters are themselves in a
bad situation because they are sub-
ject to suit. . . .
"I do think we should clear up
the hiatus that exists and put the
responsibility on the broadcaster
at the same time giving him the
power of censorship, the power to
eliminate defamatory matter from
the candidate's statement over the
radio, but we should place some
responsibility upon the broadcaster
to see that those defamatory state-
ments are not made in political
campaigns over radio or-television."
Attending Library of Congress presentation made by WNAX are (I to r)
< Mr. Fellows, Mr. Tincher, Dr. Evans and Sen. Mundt.
Page 30 • May 19, 1952
BROADCASTING • Telecasting
Vic profit Viehm Says:
SACO
I PORTLAND
I OLD ORCHARD BEACH
rtv,w cmisDl BIDDEFORD T^WIDE
f-^ERN5^¥P0RTSM0UTH
AH Ben Dichm the great merchant of the radio air-
ways has added another great station, in a great state
to his "airem" of proven and profitable purchases for
your client's products . . . WIDE . . . located in
the Biddeford-Saco market . . . second largest in-
dustrial center in Maine. Here are located the famous
textile plants of Pepperell, Bates and Saco-Lowell.
Here, too, is Old Orchard Beach and the Kennebunk
region, making the Biddeford-Saco market Maine's
leading vacation area. Retail sales for 1951 amount-
ed to $29,442,000. Want some of this market? Write,
wire or phone . . . Vic will give you complete details!
WAZL WHOL WHLM WIDE
HAZLETON, PA. NBC-MBS ALLENTOWN, PA. CBS BLOOMSBURG, PA. LIBERTY BIDDEFORD-SACO, ME. MBS- YANKEE
(Represented by Robert Meeker Associates). (Owned and Operated by Harry L. Magee). (Represented by Edward Devney).
BROADCASTING • Telecasting
May 19, 1952 • Page 31
RADIO MEMORIES FROM TEXAS
Harold Hough Recalls WBAP's Beginning
HIGGINS TO MCA
Leaves CBS Radio Post
HUGH M. P. HIGGINS, market
research counsel for CBS Radio,
has left that post to join Music
Corp. of America as head of its TV
Syndication Div.'s new Promotion-
Publicity - Research Department,
and as salesman.
The division is headed by David
Sutton, former CBS-TV vice presi-
dent in charge of sales.
Mr. Higgins joined CBS Radio
last fall after serving as director
of BAB from September 1950. For
two years prior to that time he was
part owner, vice president and gen-
eral manager of WMOA Marietta,
Ohio, and before that he was as-
sistant director of the NAB Broad-
cast Advertising Dept. from 1945-
48. Before World War II, during
which he served in the Army Air
Force, he was with NBC in Wash-
ington.
FOOD RETAILERS' BUDGET
To Spend Over $300 Million
FOOD retailers will spend over
$300 million in advertising this
year — more than the top 35 national
advertisers combined — the Super
Market Institute was told at its
15th annual convention in Cleve-
land last Monday. This prediction
was voiced by Max Buck, adver-
tising and sales manager, Kings
Super Markets, East Orange, N. J.
Citing the tremendous success
achieved by super markets through
advertising, Mr. Buck said the $300
million outlay would make the food
retailer a larger advertiser than
the following combined companies:
Procter & Gamble, General Foods,
Colgate-Palmolive-Peet, General
Electric, General Motors, Lever
Brothers, General Mills, American
Tobacco, Liggett & Myers, R. J.
Reynolds, Sterling Drug, Camp-
bell's Soup, Ford Motor Co. and
Pillsbury Mills. All are heavy
radio-TV users.
Mr. Buck suggested use of more
newsworthy and "emotional" copy
to attain better results and urged
the super market industry to unite
in a better advertising campaign
to drive home to the consumer the
benefits of that industry.
"IN the winter of 1921, Amon
Carter allotted us $250 to go into
the broadcasting business with a
warning not to come back when
that was gone," recalls Harold V.
Hough, director of the Fort Worth
Star-Telegram broadcast operation,
WBAP-AM-FM-TV.
Mr. Hough, who was the station's
earliest personality as The Hired
Hand, was reminiscing on the oc-
casion of the WBAP's 30th anniver-
sary [B*T, May 5].
The media veteran's stories of
early radio were recounted in the
Fort Worth Star-Telegram.
Chuckling over WBAP's humble
beginning, Mr. Hough relates that,
"At any rate, we started May 2,
1922, with 10 watts; now we have
50,000. We also have call letters,
frequencies, pictures, studios, per-
sonalities, temperaments and
taxes."
WBAP's anniversary was ob-
served quietly and without fanfare.
"We considered getting up an an-
niversary program and patting our-
selves on the back last Friday, but
the staff voted to do something for
our audiences — so we bought the
radio rights to the sensational new
show, I Was A Communist for the
FBI," Mr. Hough explains.
Discounting his role as a radio
personality, Mr. Hough admits that
"In the beginning of radio, I used
to hang around the mike some.
But radio soon grew up and it was
N.Y. Pioneers Elect
DOROTHY GORDON, moderator
of the New York Times Youth
Forum on WQXR New York, was
elected president of the New York
chapter of radio Pioneers at a din-
ner meeting Wednesday. Patrick
Henry Barnes, WOR New York,
was named first vice president;
Frank G. Silvernail, BBDO, second
vice president, and Charles Butter-
field, AP radio editor, third vice
president. Charles A. Wall, BMI,
was re-elected treasurer, and Bruce
Robertson, Broadcasting • Tele-
casting, was re-elected secretary.
Once The Hired Hand, radio pio-
neer Hough admires four-footed
Texas beauty.
* * *
time to begin selling soap.
"This was a slick job, requiring
smooth gab, so the boys with lace
on their tonsils moved in and
crowded me off the air.
"However, I've had a lot of fun
with the game in the last 30 years
and expect to have more during
the next 30."
PRESS, RADIO PROTEST
Bolivian Suppression
INTER-AMERICAN Assn. of Radio
Broadcasters joined with the Inter-
American Press Assn. last week in
condemning suppression of the daily
newspaper La Razon in La Paz,
Bolivia.
In a joint statement they said
they consider that "an act of ag-
gression against the free and in-
dependent press and radio of the
western hemisphere has taken place
in Bolivia where the government
has denied the right to publish
freely to the . . . La Razon."
An IAPA committee said inves-
tigation showed that "the govern-
ment of Victor Paz Estenssoro has
through intimidation and coercion
prevented ... La Razon from pub-
lishing since April 14" and that
"the government, up to this date,
has indicated no intention of per-
mitting the newspaper to publish"
or of restraining governmental
"partisans from attacking the
newspaper plant should it attempt
to publish. . . ."
REC-ATS Merger
BUSINESS meeting of the Radio
Executives Club in New York last
Thursday lacked a quorum, with
the result that the group was un-
able to vote on the proposal to
merge with American Television
Society. It was agreed after much
argument, however, that President
I. E. (Chick) Showerman should
appoint one committee to revise
the by-laws of REC and submit
a new name for the organization,
and another committee to meet
with ATS representatives to dis-
cuss the method of fusion.
RADIO PROMOTION
NARTB Discs Readied
SECOND of NARTB's transcribed I
radio promotion broadcasts will be
released this week as one of the
"Radio on the Record" series. It
features Edward R. Murrow, CBS
news analyst, in a quarter-hour
discussion of the effectiveness of
radio news.
Opposite Mr. Murrow on the
disc are the voices of two Cabinet
members, Secretary of the Treas-
ury John W. Snyder and Secretary
of Agriculture Charles F. Bran-
nan, who discuss what radio means
to them. Other voices are those '
of Maj. Gen. Floyd L. Parks, chief.
Information Division, U. S. Army;
Herschel Newsom, master of the
National Grange, and Dan Tracy,
IBEW president.
The promotion transcriptions
are produced for NARTB by Drex
Hines, with recordings distributed
through Columbia Transcriptions
Inc.
The series is designed to tell the
national audience about radio's
effectiveness as a medium of news,
education, entertainment and pub-
lic interest programming.
CONVENTIONS
NBC to School Reporters
TEN newsmen will be handpicked
by NBC and Northwestern U. for
a special course in political conven-
tion reporting and each man will
be an accredited representative of
the network for the conventions in
Chicago this summer.
The clinic, offered on a graduate
level, will feature lectures by au-
thorities in the broadcast news and
political fields, including Ken Fry,
radio-TV director, Democratic Na-
tional Committee; Edward T.
Ingle, who holds the same job for
the Republican Committee; James
Reston, political staff writer, The
New York Times; Francis McCall,
NBC-TV news and special events
director, and Charles Cleveland,
political reporter for the Chicago
Daily News.
Eight of the ten have been
chosen. They are:
Michael Radock. professor of journ-
alism and director of public relations,
Kent State U., Kent, Ohio; Burton
Marvin, dean, William Allen White
School of Journalism, U. of Kansas;
Jack Fahey, news director, KGA Spo-
kane; Sidney Kobre, professor of journ-
alism, Florida State U.; Milo Ryan,
journalism professor, U. of Washington;
O. J. Buc, journalism professor, TJ. of
Montana; J. Douglas Perry, chairman,
Dept. of Journalism, Temple U., Phila-
delphia, and William Swindler, direc-
tor, School of Journalism, U. of Ne-
braska.
To Double Budget
NORTH STAR Aircoach, New
York, purchaser of the Flying Irish-
men Air Reservations Agency, New
York, plans to retain the latter's
agency, Cavanaugh - Shore, New
York, for all local radio advertising.
Current billings in 12 markets are
expected to be expanded in a few
weeks when the advertising budget
is to be doubled.
WIBW
TheVoice*/Kan5as
in TOPE K A
Page 32 • May 19, 1952
BROADCASTING • Telecasting
Jll
'4
Nol
the GATES
BC-ir
1000 watt transmitter
OWNERS OF GATES
A scant two years ago, GATES an-
nounced its new air conditioned 1000
watt Broadcast Transmitter, the BC-1F.
Then, as now, it was described as a
large, heavily built, rugged and full
fledged transmitter — as fine as a
broadcast transmitter can be made.
The enthusiastic acceptance with
which the BC-1F has been greeted is
unquestioned verification of quality,
since only quality of the highest order
could build such an impressive "owner
list" as that below!
C-1F BROADCAST TRANSMITTERS'
7
ddJUU (Ml.
WGEM
WKRS
WKXY
WTVB
WDKD
WCBA
WYVE
KERG
WDZ
WPEP
WKVA
WCOJ
KTRM
CKVL
KGWA
WNAH
WJAT
KNED
Quincy, Illinois
Waukegan, Illinois
Sarasota, Florida
Coldwater, Michigan
Kingstree, South Carolina
Corning, New York
Wytheville, Virginia
Eugene, Oregon
Decatur, Illinois
Taunton, Massachusetts
Lewistown, Pennsylvania
Coatesville, Pennsylvania
Beaumont, Texas
Verdun, Quebec, Canada
Enid, Oklahoma
Nashville, Tennessee
Swainsboro, Georgia
McAlester, Oklahoma
KCRV
KMAN
CJSO
KTOE
WFVG
KPBM
WMPM
WATC
WOPT
WLIL
KBKH
KTYL
WKCT
WTOB
WIAM
KIUP
KPOC
WTIL
WGCB
WWSW
KOKX
Caruthersville, Missouri
Manhattan, Kansas
Sorel, Quebec, Canada
Mankato, Minnesota
Fuquay Springs, N. C.
Carlsbad, New Mexico
Smithtield, North Carolina
Gaylord, Michigan
Oswego, New York
Lenoir City, Tennessee
Pullman, Washington
Mesa, Arizona
Bowling Green, Kentucky
Winston-Salem, N. C.
Williamston, N. C.
Durango, Colorado
Pocahontas, Arkansas
Mayaguez, Puerto Rico
Red Lion, Pennsylvania
Pittsburgh, Pennsylvania
Keokuk, Iowa
WKAP
KGAL
WRIC
WRAY
KILO
WFHG
KBOP
WCTT
KSMN
WGSM
WCEN
WLYC
WORD
WJPR
WPAZ
WFUL
WLEA
WRAG
WAIN
WHJC
CKPB
Allentown, Pennsylvania
Lebanon, Oregon
Richlands, Virginia
Princeton, Indiana
Grand Forks, North Dakota
Bristol, Virginia
Pleasanton, Texas
Corbin, Kentucky
Mason City, Iowa
Huntington, L. Island, N.Y.
Mt. Pleasant, Michigan
Williamsport, Pa.
Spartanburg, S. C.
Greenville, Mississippi
Pottstown, Pennsylvania
Fulton, Kentucky
Hornell.New York
Carrollton, Alabama
Columbia, Kentucky
Matewan, West Virginia
Victoriaville, Quebec, Can.
KOSY
KCNO
KWCB
KDLM
WTRW
WCPA
KDAS
WOKE
WBUD
CFCL
XEAS
WTIM
KGMC
KMMO
WBOK
WAKN
WCMY
WALK
WEYE
CFRA
KWOC
Texarkana, Arkansas
Alturas, California
Searcy, Arkansas
Detroit Lakes, Minnesota
Two Rivers, Wisconsin
Clearfield, Pennsylvania
Malvern, Arkansas
Oak Ridge, Tennessee
Trenton, New Jersey
Timmins, Ontario, Canada
Nuevo Laredo, Mexico
Taylorville, Illinois
Englewood, Denver, Colo.
Marshall, Missouri
New Orleans, Louisiana
Aiken, South Carolina
Ottawa, Illinois
Patchogue, L. I., N. Y.
Sanford, North Carolina
Ottawa, Ontario, Canada
Poplar Bluff, Mo.
2700 Polk Avenue, Houstc
"Above list excludes all export sales other than Canada. Any domestic omissions are uninten-
tional. Substantial military purchases of this model can not be listed for obvious reasons.
Purchases after December 30, 1951, not shown.
GATES RADIO COMPANY • QUINCY, ILLINOIS, U.S.A.
manufacturing engineers
is • Warner Building, Washington, D. C. • International Division, 13 E. 40th St., New York City
Canadian Marconi Company, Montreal, Quebec
ROADCASTING • Telecasting
May 19, 1952 • Page 33
SCOTT PETITION
ANTI-TRUST PROBE
Is Launched in New York
GRAND JURY investigation into
the conduct of the electronics manu-
facturing business, probing for pos-
sible anti-trust violations, started
in the U. S. Court for the Southern
District of New York last Monday
when the first company records
were submitted, per subpoena.
Major block to a full study, at
this date, is understood to be the
motion by RCA — singled out as a
subject of particular interest —
which sought to "quash or modify"
the original subpoena [B»T, April
14]. Since success of the RCA
motion would change and limit the
federal investigation considerably,
it was assumed last week that basic
questions would not be considered
and witnesses would not be called
to testify until after a ruling on
the RCA motion, scheduled for
hearing June 12.
Records only of electronics manu-
facturers were to be produced at
the onenins: session Monday. A
NBC played host to representatives of 30 Midwest network-affiliated stations
at promotion-press-merchandising sessions in Chicago fortnight ago [B*T,
May 12]. Among NBC executives was Harry C. Kopf (I), Central Division
vice president. Mr. Kopf chats with (I to r) Alex Kesse, WFAA Dallas; Jack
Zinselmeier, WLW Cincinnati and Fred N. Dodge, NBC merchandising direc-
tor. Session was second in network series of meetings on various facets of
radio operation.
'PURE SCIENCE' PROGRESS
U. S. Must Lead, Dr. C. B. Jolliffe Warns
.' few unnamed manufacturers among
those subpoenaed — virtually all ma-
: jor producers of AM-FM-TV trans-
mitters and receivers — needed more
,V time to collect the extensive records
asked for and sought time exten-
sions which, following usual pro-
cedure, were granted.
Operating Methods
Modus operandi of anti-trust
suits usually starts with Justice
Dept. consideration of public rec-
t ords and hearings of individual
complaints. If preliminary re-
search indicates possible illegal
practices, the department insti-
tutes a full investigation, conducted
through the grand jury.
Since this phase is emphasized
as only a study, all meetings are
conducted behind closed doors to
avoid harmful publicity or un-
■ necessary exposure of subpoenaed
witnesses and documents. It was
this stage that the electi-onics in-
vestigation entered last week.
If the grand jury decrees that
formal action may be necessary,
. then charges may be filed publicly
; and actual court proceedings begin.
Page 34 • May 19, 1952
THE U. S. must take the lead in
developing fundamental knowl-
edge— the advancement of "pure
science" — because "our continuing
safety and progress depend upon
it," Dr. Charles B. Jolliffe, RCA
vice president and technical direc-
tor, said in an address before the
National Conference on Airborne
Electronics at Dayton last Tuesday.
He noted that Europeans, espe-
cially Germans and Britons, have
been historic leaders in this field
while greatest U. S. accomplish-
ments have been in engineering,
but said the time has come when
"Americans should be the 'Pioneers
of Science' of the future. . . . Russia,
we may be sure, is not neglecting
this all-important field. . . .
"Discoveries of supreme im-
portance to such sciences as phy-
sics, chemistry, and biology will
come from studies of the atom," he
declared. "In fact, mankind is on
the verge of an era in which new
scientific knowledge can provide
the basis for substantial advances
in human health and happiness."
Dr. Jolliffe said the development
of the transistor, tiny germanium
device capable of performing many
functions of the electron tube, will
"of itself help materially in the ad-
vance of fundamental knowledge.
"With greater development of
transistors, smaller, lighter, more
rugged and more efficient elec-
tronics controls will be developed
for airplanes and missiles. It may
even make new weapons possible.
New, better and smaller control
equipment may well result in new
types of planes.
"Here, indeed, is an outstanding
example of how an advance in the
fundamental knowledge of one field
can be of inestimable value in an-
other," Dr. Jolliffe said.
N.Y. AD CLUB
McMillan Re-elected
GEORGE S. McMILLAN, vice
president of Bristol-Myers Product
Div., was re-elected president of
the Advertising Club of New York
Tuesday.
Other officers include Stanley
Resor, president of J. Walter
Thompson Co., who was named vice
president, and James A. Brewer,
chairman of the Brewer-Cantelmo
Co. board, treasurer.
SHOW MUST GO ON
Flash F ires Withstanding
WARM welcome was extended Don
McNeill and his ABC Breakfast
Club troupe on tour through five
eastern cities when the group
arrived in Baltimore. Flash fire on
stage of the Hippodrome Theatre
where the network show was to
originate almost completely de-
stroyed broadcast equipment and
dimmed hope of ever going on the
air with only a few hours to remedy
the damage that had been done.
WFBR, ABC's affiliate in that
city, came to the rescue with en-
gineering and musical assistance
which made it possible for Mr. Mc-
Neill's show to go on the air on
schedule from the Town Theatre,
substitute originating point.
Filing Renewed at FCC
ATHEIST Robert H. Scott re-
newed his petition to the FCC last 1
week asking that ABC stations'
licenses be revoked because the net-
work would not give him time to
reply to what he considered an at-
tack on his anti-deity cause [B»T,
March 17, 10].
In a letter to the Commission,
Mr. Scott rebutted an ABC com-
munication of last month which
informed the FCC it had no in-
tention of answering Mr. Scott's
charges.
Mr. Scott had charged that ABC '
networked a Canadian Broadcast-
ing Corp. play last November
which was "an outright attack
upon atheism as a point of view
and upon atheists as a class." The
play was entitled Blasphemy, and
was a radio adaptation of an Ellery
Queen Magazine story, "The Trial
of John Nobody," by H. A. V.
Carr. Mr. Scott said that ABC
refused to give him time to answer
what he termed the anti-atheism
propaganda expressed in the broad-
cast.
ABC's letter on the subject last
month to the Commission stated:
"We did not furnish a statement
[to the Commission] specifically
directed to the petition because we
believe . . . that an analysis of
the script which we sent you on
Feb. 21, 1952, would substantiate
our statement that the program
was a dramatic fictional presenta-
tion designed solely for entertain-
ment and that it did not constitute
an attack on atheism.
"We have examined Mr. Scott's
complaint and find nothing that
would lead us to change our view
as to the character of the program
presented."
Mr. Scott was the protagonist in
the FCC's famed "Scott Decision,"
enunciated in 1946. That decision
held that station licensees must
present all sides of a controversial
subject, even though one attitude
may be strongly distasteful to the
licensees and their listeners. The
Commission, however, also added
that not every controversy is of
general interest and licensees must
exercise their judgment.
Do You Want the Most
Results at the Lowest
Cost in Cincinnati?
See Centerspread This Issue
ON THE AIR EVERYWHERE 24 HOURS A DAY
BROADCASTING • Telecasting
No Summer Slump
in this
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'Dlitt Wjoiby J^tationd
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MONTANA
THE TREASURE STATE OF THE 48
•
Between Glacier and Yellow-
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the Dude Ranch Country
•
Reps: GILL, KEEFE & PERNA,
N.Y., Chi., La. & SF.
PROOF of SELLING POWER
IN TWO MAJOR MARKETS!
* KTUL, Tulsa— and KFPW, Fort Smith, Arkansas, have MORE LOCAL PROGRAM SPONSORS
than ALL OTHER NETWORK STATIONS COMBINED in these two market centers of the
Southwest.
Local acceptance is the "GRASS ROOTS" TEST of a radio station's SELLING POWER.
Tap the rich trade areas of Northeastern Oklahoma and Western Arkansas with ONE
OPERATION— ONE NETWORK, CBS Radio— ONE REPRESENTATIVE— (Avery-Knodel, Inc.)
TULSA
JOHN ESAU
Vice President
General
Manager
\M1H
FORT SMITH
Affiliated with KOMA, Oklahoma City
BROADCASTING • Telecasting
May 19, 1952 Pkge 35=
Hooper Reply
(Continued from page 29)
ers that the trends are the product
of two very real things: Owning
TV and watching it." He asserted
that "Ward Dorrell of the Blair
firm was completely conversant
with this record when in our em-
ploy." Further, he said, "I have
recently turned over to him several
volumes of original data on the
subject to refresh his memory and
bring him up to date."
He struck out at Pulse Inc. data
in the Blair report saying that
"Pulse would have you believe that
radio sets-in-use reached a new
high in Los Angeles last summer"
even though "Los Angeles families,
with seven TV stations to choose
among, increased their ownership
of TV sets 239% (from 335,000 to
830,000) and from 26% to an esti-
mated ownership level of 65% of
the families."
Mr. Hooper said that with ref-
erence to other reported findings
of the Blair study, "I have but one
comment. They raise a question.
I welcome it. But the answer should
not have been attempted by any
but disinterested parties."
He suggested the reconstituted
Advertising Research Foundation
as a proper agency for impartial
handling of the question. If ARF
should indicate "need for the com-
plete separation of radio and TV
reporting," he said, "our course
will remain unchanged except that
the choice between the two ques-
Washington's*
Ask your John Blair man for
the whole WWDC story
tions will disappear and costs will
increase."
Mr. Hooper felt that "such an
analysis will uncover the source of
a Trendex error, because I sincere-
ly believe that there is an error."
(Note: Trendex handled the "con-
trolled" study of the issue for the
Blair organization.)
"In fact," Mr. Hooper said, "if
the city-by-city, period-by-period
results for the three cities [studied
by Trendex for Blair] had been re-
leased by the Blair firm, the source
of one error might be apparent
now, namely:
"In all three of these cities the
call letters of more than half of
the TV stations are identical with
radio stations serving the same city
except for the suffix. Television
credits are, therefore, most likely
to be given erroneously to radio
(with the 'radio listening only'
question in use) where the TV
share of audience is biggest."
Must Show Hooper Higher
He expressed confidence "that the
city-by-city, period-by-period fig-
ures, which are in the possession of
Blair, must show Hooper to be
higher during some periods, par-
ticularly in New Orleans — [One of
the cities surveyed, along with Los
Angeles and Columbus] — where
the overall percentage difference
[between Trendex and Hooper] is
6.1% and where a minimum of ra-
dio-TV confusion would, therefore,
be created by the 'radio listening
only' question. Furthermore, there
is but one TV station in New
Orleans. . . .
"If Hooper is the same or high-
er, during a significant number of
time periods, the reason for the
Trendex average being higher lies
somewhere outside the differences"
between the radio-only question and
the combination radio-TV question.
Additionally, he said, much of
the difference between Trendex and
Hooper results might result from
"Trendex reporting actual 'listen-
ing' not to a radio but to televi-
sion," in cases where there is no
watching of the TV picture. Thus,
he said, the AM affiliate might get
Rebroadcast Rights
(Continued from page 2U)
munications Act. The Commission
implied that an international
treaty might take care of that
question.
In referring to the fact that
consent to rebroadcast may be of
little value, since the consenting
station might not own property
and other rights to the program,
the Commission said that clarifica-
tion of this impasse would be re-
quired through Congressional
action.
Sec. 325(a) states in part: ". . .
nor shall any broadcasting sta-
tion rebroadcast the program or
any part thereof of another broad-
casting station without the express
authority of the originating sta-
tion."
credit which actually is due the TV
station, if the interrogator does not
require distinction between radio
and TV.
"Much daytime TV program-
ming," he said, "and not a little of
TV daytime commercial treatment,
is already slanted to appeal to the
'audio only' daytime TV audience."
He charged that "if these errors
are established it will not lead to
the conclusion, drawn by the Blair
Release, that 'radio listening as re-
ported by the coincidental method
has been grossly under-estimated,'
but rather that some poorly ex-
ecuted or poorly conceived research
has been done which creates that
impression."
May 19-20: BMI television clinic, New
York.
May 19-22: Electronics Parts Show,
Conrad Hilton Hotel, Chicago.
May 22-23: Florida Assn. of Broad-
casters, annual meeting, Royal York
Hotel, Miami Beach, Fla.
May 22-23: BMI television clinic, Chi-
cago.
May 23-24: Indiana Broadcasters Assn.
meeting Athletic Club, Indianapolis.
May 26-27: BMI television clinic, Holly-
wood, Calif.
TALENT MERGER
'University Study'
Set for N.Y. Talks
SUGGESTIONS for or against merger of entertainment unions are to
be discussed in New York today (Monday) by member unions of the
Associated Actors and Artistes of America (AFL), it was indicated late
last week as results of a university study on stage-radio-TV performers
and their labor organization were *
being distributed to union officials.
Research on each union's organi-
zation and jurisdiction, interviews
of officials and members and study
of previous attempts to establish
a single-card organization for all
entertainers have been conducted
during the past few months by
labor relations experts at Cornell
U. and the U. of California at Los
Angeles. These experts volunteered
their services — for the first such
analysis made in this particular
field — when total merger again be-
came a real consideration last
winter.
Heretofore described as a "blue-
print" for merger, the university
plan is actually a series of "open-
ended proposals," according to
Prof. Robert L. Aronson of the
New York State School of Indus-
trial and Labor Relations at Cor-
nell. The proposals were under-
stood to include various possible
alternatives to a total merger and
could, he said, be modified as more
complete information becomes
available. Asked if he were satis-
fied that the proposals are the re-
sult of all currently available infor-
mation, Prof. Aronson said he had
no comment.
Officials of the union involved
— all of which are AAAA members
— plus representatives of the two
universities, are scheduled to meet
in New York's Hotel Astor at 2
p.m. today for their first discussion
of the proposals.
Whereas all unions agree that a
total merger would be welcomed
by their individual members, es-
tablishing that unity without sac-
rificing the control of individual
units is the major political prob-
lem. A partial merger of one or
two AAAA groups is considered by
excluded unions even a more serious
threat to their status.
It was not known last week when
the proposals would be public. It
was assumed again that since each
organization is to consider total
merger and vote on it in time for
effective action to be taken by July
1, the study could not remain pri-
vate for long.
Unless total merger is effected
by July 1, Television Authority
and American Federation of Radio
Artistes will unite into an all-broad-
casting union, to be called the
American Federation of Television
and Radio Artists. Constitution for
the merger has been drawn up and
ratified by membership of both
groups.
IK
PORTLAND, OREGON
1,246,540 active, young-minded West-
erners comprise KGWs market in 12
big, prosperous metropolitan Oregon
counties, plus a generous slice of South-
western Washington.
REPRESENTED NATIONALLY BY EDWARD PETRY & CO., INC.
Page 36 • May 19, 1952
BROADCASTING • Telecasting
The thousands of broadcasters who have attended the second swing of
Program Clinics, just concluded, have praised their solid contributions to
programming. • The impact and inspiration of the splendid teams of
industry speakers were especially increased this year by the stimulating
discussions of attendees during the bull sessions. • BMI takes this oppor-
tunity to acknowledge the industry's obligation to all speakers and partici-
pants and to cordially invite all broadcasters to attend one of the forth-
coming TV Clinics.
A* TV CLINIC TIME
WITH THREE ALL-INCLUSIVE 2-DAY ROUND TABLE DISCUSSION MEETINGS
NEW YORK
May 19-20
Waldorf-Astoria
CHICAGO
May 22-23
Palmer House
HOLLYWOOD
May 26-27
Beverly Wilshire Hotel
Television leaders from Coast to
Coast will be sitting down with you to discuss
TV in all of its aspects . . . exchanging their ideas
'and experiences . . . giving solid coverage to such topics as:
Low-cost, Local Programming • Cutting Production Costs
Handling Local News and Special Events • Buying, Selling and
Programming Films • Camera Techniques and Scenic Effects • Publi
Service Programming • Short Cuts and Time-Saving Devices
Legal and Copyright Problems • TV as a Sales Medium • and
many other general and specific matters.
EVERY SPEAKER A PRACTICAL TV BROADCASTER
Panelists include: Robert Swezey — WDSU-TV; Chris Whitting — DuMont; Chuck Holden-
ABC-TV; Paul Adanti-WHEN; Ralph Burgin-WNBW; Joel Chaseman-
WAAM-TV; Don Fedderson — KLAC-TV; Klaus Landsberg - KTLA;
George Moscovics-KNXT; Robert Purcell — KTTV; Philip Lasky-KPIX;
Donn Tatum-KECA-TV; Walter Preston- WBKB; Bruce Wallace -
WTMJ-TV; Theodore Streibert- WOR-TV; Walter Emerson -
WENR-TV; Richard Moore — KTTV; Bill Edwards — KNXT; Roger
Clipp-WFIL-TV; Don Norman -KNBH; Ward Ingrim-KHJ-TV;
Jules Herbuveaux-WNBQ; Frank Fogarty— WOW-TV;
Ted Cott-WNBT.
Your future in TV, or as affected by TV, makes your attendance
at one of these TV Clinics a must! Register now!
Broadcast Music, Inc.
NEW YORK 36, N.Y.
ROADCASTING • Telecasting
May 19, 1952 • Page 37
N.Y. AD AWARDS
Art Directors Club
Opens Exhibition
THIRTEEN awards for advertising associated with the broadcasting
industry were designated last week when the Art Directors Club of New
York announced winners in its annual exhibition of advertising and
editorial art.
For the first time this year, a
special category was set aside for
television commercials, with the
medal won by United Productions
of America whose art director, Ray
Lind, and artist, Abe Liss, turned
out a commercial for Benton &
Bowles' Brewing Corp. of America
account.
Largest single winner among ad-
vertisers was CBS, whose com-
bined awards totaled nine: Three
for CBS Radio advertisements and
six for CBS Television ads.
Speaker at the awards luncheon,
held at the Waldorf-Astoria Tues-
day, the day that the exhibition
opened at the Grand Central Gal-
leries, was Marion Harper Jr.,
president of McCann-Erickson, who
warned that "a period of 'hard-sell
advertising' is ahead."
Winners of the Art Directors 31st
annual competition were chosen
from more than 8,500 proofs, with
selection and analysis handled
through committees of top aver-
tising directors and final votes by
the entire membership. A total of
12 club medals and the Kerwin H.
Fulton Medal were awarded win-
ners in various categories and an
additional 30 certificates of distinc-
tive merit were given.
Broadcasting winners were:
For design of complete unit TV com-
mercials on film, with live technique:
Award of distinctive merit to Jerry
Fairbanks, producer; Barbara DeMaray
and Pyrmen Smith, art directors; Les
White, photographer; Young & Rubi-
cam, agency; and Bigelow-Sanford
Carpet Co., advertiser.
For TV commercials on film, full
animation: Medal to United Produc-
tions of America and a merit award to
Ray Patin Productions, producer; Mr.
Patin and Tom Oreb, art directors;
Fred Madison, artist; Fitzgerald Adv.,
agency; and Godchaux Sugar Corp.,
advertiser.
For TV commercials, limited action:
Merit award to Transfirm, producer;
Ray Lind, art director; Jack Zander,
artist; Benton & Bowles, agency; Post
Raisin Bran Div., General Foods, ad-
vertiser. Second merit award to
Edward Carini, artist; William R. Duffy,
art director; McCann-Erickson and
General Electric.
For TV commercials, miscellaneous
techniques: Merit award to George
Olden, CBS-TV graphic arts director,
for promotional design on the Big
Top program.
No winners were named for live TV
commercials.
CBS Radio Network advertise-
ments won three honors:
Club medals were voted to Lou
Dorfsman, director of the art division
of CBS Radio Sales Promotion and Ad-
vertising Dept. for his Red Skelton ad-
vertisement, and to freelance artist
Andrew Warhol for his drawing on
CBS Radio's Nation's Nightmare docu-
mentary series.
Distinctive merit award went to
Irving Miller, director of art service
for CBS-owned radio stations, for de-
sign of booklets and direct mail ads.
CBS Television advertisements
IJK * Radio- Wisei
' slii yfuur sa,es m«.
fsoge through "Per-
;o"aJy Selling" 0n
Rahall Stations
ADIOS TOP
• AUDIENCES • MARKETS
© PERSONALITIES
Reach your listeners through these
Independent Stations that give
them what they want to hear —
News . . . National & LOCAL
Sports . . . music and other enter-
tainment features.
IOOO W. BECKLEY, W. VA. 620 KC.
JOE RAHALL, PRESIDENT
National Representatives
(a) WEED & COMPANY • (b) THE WALKER COMPANY
took five honors, in addition to Mr.
Olden's TV commercial award:
William Golden, creative director of
CBS-TV advertising and sales promo-
tion, received two distinctive merit
commendations: For a Robert Q. Lewis
advertisement titled "He's Moving"
and for "The Egg and I and You" ad
entered in trade periodicals.
Artist Rene' Robert Bouche' also won
two honors for CBS-TV: A club medal
for trade periodical advertising, won
by his sketch of Frank Sinatra, "The
Voice That Sells," and a similar draw-
ing of Edward R. Murrow, "Ambassador
For Television," which received a dis-
tinctive merit rating.
Photographer Ben Rose won an award
of distinctive merit for trade periodical
advertising with his illustration of
"They're Buying A New Product."
CONVENTION BOOK
Planned by CBS, 'Time'
CBS Radio and Television networks,
in cooperation with Time maga-
zine, have produced a special guide
to this summer's national political
conventions, to be offered voters
free as a public service.
The 24-page booklet is being
written and published by the edi-
torial staff of Time and offered to
the public through the facilities of
CBS Radio and Television net-
works. Described as a non-partisan
pamphlet, the guide covers the his-
tory, highlights and high-jinks of
past political conventions and gives
procedures and regulations for this
year's sessions.
CBS Radio Network inaugurated
spot announcements offering the
guide on May 8 and the CBS Tele-
vision Network started similar an-
nouncements, coupled with visual
material, last week. Special kits
for use by affiliated stations also
were to be mailed last week.
To Use Radio, TV
MOST comprehensive advertising
campaign to date in behalf of El
Producto cigars — including radio
this summer and TV in the fall —
was announced last week by Sol
Bornstein, president of G. H. P.
Cigar Co. Summer radio and fall
plans are being formulated and
will be announced in the near fu-
ture, according to Elkin Kaufman,
executive vice president of Wil-
liam H. Weintraub & Co., New
York, agency for the cigar com-
pany.
PIONEERS CITED
Sylvania Awards Given
SOME 23 pioneers of the radio
industry — all of whom have served
for at least 20 years and a few of
whom are radio veterans of 32
years — were presented Broadcast-
ing Pioneers Awards at a luncheon
given in New York's Waldorf-
Astoria by the Sylvania Electric
Products Corp. Wednesday.
Dr. Lee deForrest, inventor of
many electronics devices which
have helped build the industry, was
guest of honor at the luncheon, held
by Sylvania to celebrate the pro-
duction of its billionth radio tube.
Broadcasting veterans whose
length of service was acknowledged
included such radio personalities
as Jack Benny, Burns and Allen,
Amos V Andy, Kate Smith, H. V.
Kaltenborn, Ben Grauer, John
Gambling, Patt Barnes, Lanny
Ross, Lowell Thomas, Gertrude
Berg, Paul Whiteman, Arthur God-
frey, Jessica Dragonette, Thomas
H. Cowan and Sigmund Spaeth.
Zenith Names Wright
JOSEPH S. WRIGHT has been
named assistant
general counsel
for Zenith Radio
Cor p., Chicago,
Irving Herriott,
Zenith general
counsel, an-
nounced last
week. An attor-
ney for the Fed-
eral Trade Com-
mission since
1936, Mr. Wright
since 1947 has been the FTC's as-
sistant general counsel and chief
of its compliance division.
Mr. Wright
Morris Joins Equity
NEWBOLD MORRIS, recently dis-
charged as special assistant to the
Attorney General to help clean up
corruption in government, has been
appointed special assistant to Clar-
ence Derwent, president of Actors'
Equity and Chorus Equity Assns.
His main assignment will be to help
effect a merger between various
branches of Associated Actors and
Artists of America.
STATIONS
17th Summer
Radio-Television Workshop
Six Weeks— June 30 to August 8, 1952
Advanced radio and TV training in the world communications capital.
TV studio work in cooperation with station WPIX
Robert J. Landry, D/recfor
Full time program, with or without University credit. All instruc-
tion by active directors, producers, actors, and executives from
the industry. Registration limited. Fee: $175
For full information send for Bulletin RB
DIVISION OF GENERAL EDUCATION
NEW YORK UNIVERSITY
One Washington Square, New York 3, N. Y. SPring 7-2000, Ext. 788
Page 38 • May 19, 1952
BROADCASTING • Telecasting
'Availability dependent upon defense requirements
CjtrydLLHut-HJLcdL
MANUFACTURING
4212 S. Buckner Blvd. Dallas 10, Texas
COMPANY
Phone EVergreen 1137
D.C. AD CLUB
Elects Sanders President
CLAYTON R. SANDERS, adver-
tising manager of Peoples' Drug
Stores Inc., heavy regional radio
timebuyer, was elected president
of the Advertising Club of Wash-
ington, D. C, at a luncheon meet-
ing last Tuesday. A vice president
of ACW the past year, he succeeds
Tom Griffin, advertising director,
Washington Daily News.
Other officers elected were: Wil-
liam E. Coyle, Washington Even-
ing Star, first vice president;
Stuart Armstrong, National Radio
Institute, second vice president;
Stanley Bell, WRC Washington,
treasurer; Ward Guthrie, Guthrie
Lithograph Co., secretary.
Board of directors elected were:
Ben Strouse, WWDC - AM - FM
Washington; William Sigmund,
Henry J. Kaufman & Assoc.; Mary
Pitsch, Ad Print Screen Co.; Arnold
Fine, Washington Daily News, and
James Rotto, advertising manager,
the Hecht Co.
NEWS SECURITY
Senate May Probe
Truman Order
MACHINERY was readied last week in the Senate for an inquiry into
President Truman's controversial information security order.
The order, which was issued by the White House last September, set
up classification of information on the same order as the military. It
applied to civilian agencies, how- *
ever, as well as to the military.
The impending probe grew out
of a resolution introduced by Sen.
Blaire Moody (D-Mich.), a former
Washington-Detroit newspaperman
and radio commentator. The reso-
lution (S Res 309) calls for a "full
and complete study and investiga-
tion" into:
(1) "Policies and procedures in
the executive agencies with respect
to the dissemination of information,
(2) "Free and unobstructed flow
of news regarding government
action, and government policy from
its source to the public."
The inquiry would attempt to
determine :
(1) "Whether any censorship is
depriving the public of information
to which it is entitled. . . .
(2) "Application of Executive
Order 10290, dated Sept. 24, 1951.
.... the so-called 'President's Se-
Listen to what $250,000,000 says about
the BROADCASTING MARKETBOOK
N. W. AYER— Thomas McDermott:
"Your 1951 Marketbook surpassed your
excellent 1950 Marketbook."
MORSE INTERNATIONAL— Chet Slay-
baugh:
"The Marketbook is indispensable in my
end of the business."
COMPTON ADVERTISING— Frank Kemp:
"A most valuable tool. Convenient and
time saving."
FOOTE, CONE & BELDING— Lillian Selb:
"The new BROADCASTING Marketbook
is not a gold mine, it's pure uranium,
and the Spot Rate Finder is terrific."
LEVER BROS.— Stanley Pulver:
"A masterfully-designed one volume refer-
ence source for blueprinting network
spot and television campaigns quickly and
intelligently; the greatest possible help
when it is necessary to — "get this out
fast.' "
S S C & B — Frank Mineham:
"We find BROADCASTING'S Marketbook
very helpful when we need data on radio
markets."
HARRY COHEN ADV.— Mary Dunlavey:
"The BROADCASTING Marketbook is one
of our important timebuying yardsticks."
B.B.D.&0. — Frank Silvernail:
"It's the timebuyers' Encyclopedia. He
has all the market answers from Andalusia
to Zanesville."
BI0W COMPANY— Terrence Clyne:
"We find the BROADCASTING Market-
book invaluable for buying Bulova's radio
and television time."
BENTON & BOWLES— Mary McKenna:
"It's a very useful tool and has a con-
venient assemblage of data."
What YOU should say?
"Sure, reserve my space
today and put my ad near
my own listings."
DEADLINE: JULY 10 FOR
1952 MARKETBOOK
BROADCASTING
TELECASTING
MARKETBOOK
curity Order,' and its effect on the
dissemination of public informa-
tion. . . .
(3) "Functions of government in-
formation officers, and (4) what
methods can best be used to protect
the nation's actual military secrets
without keeping any information
from the American people for any
other reason."
When President Truman's order
was issued, it was received with
skepticism and opposition both by
the radio and the press.
The resolution has been assigned
to a subcommittee of the Senate's
Permanent Investigating Commit-
tee, an arm of the Senate Com-
mittee on Government Operations.
Sen. Moody is slated to serve on
the subcommittee along with Sens.
A. S. Mike Monroney (D-Okla), a
former newsman, and Andrew F.
Schoeppel (R-Kans.). Two other
members, not yet selected, will
serve on the group.
Under the resolution, an advisory
council of five to seven Washington
newsmen — who are "reporting the
news by newspaper, periodical,
radio, television, or other media of
public information — " would be ap-
pointed to advise the Senate unit.
The subcommittee would be au-
thorized to recommend legislation
necessary to assure the public free
access to information on federal
activities while protecting the na-
tion's military secrets.
Canadian Set Sales
RADIO receiver sales dropped in
Canada during last quarter of
1952 to 93,197 sets valued at
$9,982,334, as compared to 164,714
sets valued at $13,970,696 in the
same period in 1951, according to
Radio-Television Mfrs. Assn. of
Canada. Inventories at end of
March 1952 were 164,193 sets as
compared to 143,221 sets at the
same time in 1951.
Walk, Don't Run
A WSPD Toledo announcer is
rueing his rashness in run-
ning to the teletype and yank-
ing off enough news to fill the
closing minutes of a news-
cast. Here's what he found
himself reading over the
mike: "Smith says the best
way to describe government
language is to call it 'baffle-
gab.' And what is 'baffle-
gab'? Smith defines it as
'Multiloquence . . . character-
ized by consummate interfu-
sion or periphrasis ... in-
scrutability . . . incogniza-
bility . . . and other familiar
manifestations of abstruse
expatiation . . . commonly
utilized for promulgations
. . . implementing procrustean
determinations by govern-
mental bodies.' "
JONES PROMOTED
KRMG Also Names Lane
APPOINTMENT of Robert B.
Jones Jr. as vice president and
general manager and promotion of
Frank S. Lane from commercial to
station manager
.jjjBfcliw have been an-
Jf'B*Bpr,w% nounced by
m KRMG Tulsa,
J ^\ Okla., ABC affili-
1 V**- f ate. Mr. Jones also
has purchased an
interest in All
Oklahoma Broad-
casting Co.,
KRMG licensee.
Mr. Jones He has been
station manager
since 1949, and succeeds C. B.
Akers, who has resigned to join
WEEK Peoria, 111. Before coming
to KRMG three years ago, when it
went 50 kw daytime, 25 kw night,
Mr. Jones was station relations
manager for ABC Central Division,
and later general manager of
WIRL Peoria, 111. Previously he
was associated with NBC in New
York.
Mr. Lane joined KRMG as com-
mercial manager in 1949. Previ-
ously he had been active in man-
agement of WDEF and WDOD
Chattanooga and WSPB Sarasota.
^J2^
Pinning it down! I
Your sales message is pin-pointed
WBBW — the new ABC affiliate.
in Youngstown when you use
WBBW serves a half million listeners in
Ohio's third richest market. Here's pin-
point selling heard in the homes of pros-
pective buyers — not on a distant hillside.
^^^^WBBVV serves you best in Youngstown
. . .
CONCENTRATED COVERAGE
AND
NO WASTE CIRCULATION
REP. FORJOE & CO. INC.
Page 40 0 May 19, 1952
BROADCASTING • Telecasting
Time Buyers: Don't let!/
Summer
cut jour radio andienee
Include FM and get
complete coverage
all summer long
In many places in the country, your
toughest competition is static. The
folks you're trying to sell simply
can't hear your commercial . . . be-
cause "radio climate" garbles the
AM signal and shatters it with static.
That's why more and more adver-
tisers are insisting on FM, too —
and getting their message across
with all the sell and sense left in.
/
REMEMBER, this summer —
Far More people will listen to FM stations
to avoid summer static
Far More people will listen to FM for base-
ball broadcasts
Far More people will listen to local news and
events broadcast only on FM
So, in making your time schedules, don't overlook FM
ZENITH RADIO CORPORATION, Chicago 39, Illinois
ROADCASTING • Telecasting
Reg. U.S. Paf. Off .
♦LONG DISTANCE* RADIO
and TELEVISION
May 19, 1952 • Page 41
AM, FM CAMPAIGN
Opened by NARTB-RTMA
FOURTH of the series of joint
radio promotion campaigns con-
ducted by NARTB and Radio-Tele-
vision Mfrs. Assn., based on dis-
tributor-dealer-station cooperation,
opens today (Monday) in New York
State (New York City excluded).
Emphasis will be spread over
both AM and FM in the New York
campaign, first in which AM has
been included. Past campaigns,
confined to FM, were conducted in
North Carolina, Wisconsin and Dis-
trict of Columbia.
Several hundred dealers and
salesmen attended a meeting held
Wednesday in Syracuse, according
to John H. Smith Jr., NARTB FM
director who is coordinating the
campaigns. Clinics have been held
in Buffalo, Utica and other areas
preparatory to opening of the drive.
State broadcaster chairman of
the New York promotion is H. S.
Brown, of Rural Radio Network.
Robert Child of RRN is vice chair-
man. The campaign will run to
June 19. In areas where FM offers
special programming service, the
emphasis will be placed oh that
medium. In other areas, the cam-
paign will carry a "Radio Month"
theme, although FM will be stressed
in set-selling material.
Belmont Radio Corp. joined other
set manufacturers in the New York
promotion on behalf of its new
Raytheon FM set.
ATTENDING 30th anniversary celebration of WCAO Baltimore [B*T, May 12]
are (I to r) Earl H. Gammons, CBS Washington vice president; Joseph Katz,
president, Joseph Katr Co.; L. Waters Milbourne, president, WCAO-AM-FM;
Ed De Gray, CBS station relations, and Sen. John M. Butler (R-Md.).
AM SPEEDUP
Objections to FCC
Plan Received
FIRST objections to the FCC's proposal to set up two processing lines
for AM applications — to give priority to those providing first service in
communities not now receiving signals [B*T, May 12, April 28, 21] —
were filed at deadline for comments last week. Deadline for responses
to comments is May 22.
Those opposing the Commission's
plan objected on the ground that
giving precedence to applications
for non-AM cities is discriminat-
ing against applicants on file for
lengthy periods.
That is the position of Consult-
ing Engineer A. Earl Cullum Jr.
of Dallas, Tex. He suggests that
the AM processing line could be
speeded up by making public the
Commission's processing forms,
tabulations of limitations and other
data so that consulting engineers
could submit the required informa-
tion with the applications. This
would enable the FCC's staff to
check the data submitted rather
than to prepare it in detail.
Mr. Cullum calls attention to the
average five applications per
month, advancement of the present
AM processing line. At the same
time, he says, an average of 10
applications per month have been
submitted. Average time new ap-
plications have been on file is thus
about 12 months, he points out.
Unfairness to those applicants
whose applications have been on
file for many months is cited by
Mr. Cullum. He points to the sub-
stantial sums of money expended
by applicants due to the delays,
claims it would work an undue
hardship if their applications were
placed even farther back on the
processing line than at present.
Among other objectors are E.
H. Pate, Twin Cities Adv., Kansas
City; WBEL Beloit, Wis.; KSJV
Sanger, Calif., and KDNT Denton,
Tex.
WBEL declares that the rights
of 170,500 people who would benefit
by its improved service would be
forfeited under the new rule. KSJV
wants the new procedure to provide
the same priority for daytime sta-
tions wanting to go fulltime as for
new stations.
Mr. Pate is the potential pur-
chaser of KPRS Olathe, Kan.
KPRS is scheduled to be moved
to Kansas City and is now off the
air, awaiting FCC approval. He
dissents from the plan on the
ground that it makes no distinc-
tion between cities having primary
service and those not so situated.
He also claims the proposal makes
no provision for hardship cases.
Patuxent Radio Inc., Lexington
Park, Md., filed a counter to the
recommendation of Bingham, Col-
lins, Porter & Kistler that proposed
Line I processing (for cities with
no service) be arranged so that all
applications for the same city be
considered at the same time [B«T,
May 12]. This would, the Wash-
ington law firm points out, ensure
that action on a prior application
would not put other applications
for the same city in the slow-mov-
ing Line II.
The Maryland applicant claims
that the suggestion to be fair
would require that applicants for
adjacent communities be considered
at the same time as all those for
one city. This might get out of
hand and thus undercut the very
purpose for which the FCC pro-
posed its plan— to speed up pro-
cessing, it claimed.
Strong support for the Commis-
sion's proposal — with the added
recommendation that the priority
for applicants for cities without
AM stations be extended to hear-
ings, initial decisions, oral argu-
ments and final decisions — was
filed by Delta Broadcasters Inc.,
Thibodaux, La.
Applicant for Thibodaux filed in
April 1948, its comments point out.
Hearings started in December 1949
and were completed in February
1950 in conjunction with the ap-
plication of KCIL Houma, La., to
change from 1490 kc and 250 w
to 630 kc and 1 kw, the same wave-
length Delta applied for. Due to
amendments and rehearings, the
official date of the close of its hear-
ing was March 1952. Thus, four
years after it filed, Delta is still
awaiting the hearing examiner's
initial decision, it points out.
279 Day Interim
In a study made for Delta by
its attorneys, Cohn & Marks, the
average time between the close of
a hearing and the issuance of an
initial decision was found to be
279 days, and between initial de-
cision and scheduled oral argu-
ment, 252 days — or 531 days be-
tween close of hearing and oral
argument. Since it usually takes
four to six months after oral argu-
ment for the Commission to come
out with its final decision, the
study concludes that it takes a
minimum of two years between
the end of the hearing and final
decision.
SENATORS NETWORK
WWDC to Feed 12 Stations
FORMATION of a Washington
Senators Baseball Network by 12
stations in four states has been
announced.
All games are to be fed to the
network by WWDC. Under the
arrangement, network stations air
all Washington Senator day games.
Network stations in addition to
WWDC include WINC and WRFL
(FM) Winchester, WHAP Hope-
well, W F V A Fredericksburg,
WANT Richmond- WNNT War-
saw, WCHV Charlottesville, all
Va.; WARK Hagerstown, WTBO
Cumberland and WASL Annapolis,
Md.; WEPM Martinsburg, W. Va.,
and WARD Johnstown, Pa.
Do You Want the Most
Results at the Lowest
Cost in Cincinnati?
See Centerspread This Issue
ON THE AIR EVERYWHERE 24 HOURS A DAY
50,000 WATTS
OF
SELLING POWER
WWJ
•
NBC
AFFILIATE
IN
DETROIT
•
Owned and Operated
by
THE DETROIT NEWS
•
National Representative
THE
GEORGE P. HOLLI NGBERY
COMPANY
Page 42 • May 19, 1952
BROADCASTING • Telecasting
WRITERS' TALKS
Strike Held 'Unavoidable'
UNSUCCESSFUL negotiations be-
tween NBC, CBS and ABC radio
networks and Federal Mediator J.
R. Mandelbaum have convinced the
Radio Writers Guild that a strike
by news and continuity writers is
"unavoidable," union spokesmen
said last week.
Strike committee was scheduled
to meet late last week, it was noted,
with spokesmen adding, "We are
not trying to find a means to avoid
the strike . . . we're past that
stage."
Vote of eastern members on
strike assessments resulted in go-
ahead by some 200 writers, with a
similar report expected from the
West Coast unit shortly. A picket
committee has been set up with
Murry Karmiller as chairman.
Guild last week was further irked
at "partiality" shown by networks
to some labor groups while writers'
rights were side-stepped. Initially
seeking contract on a national scale
and night differential for news-
writers, RWG dropped those de-
PULSE RATINGS
Mar. -Apr., Jan. -Feb. Radio
TOP 10 network radio programs,
comparing March-April ratings to
those of January - February, for
evening, Monday-Friday daytime,
and Saturday and Sunday daytime,
respectively, for first seven days of
each month, were reported last
week by Pulse Inc., as follows:
Evening
mands in negotiations. Spokesmen
said it was "interesting" that a
10% night differential had been
offered engineers at CBS a week
ago and that possibility of a na-
tional contract was to be discussed
by all three networks with the
Radio and Television Directors
Guild.
Network refusal to discuss na-
tional contract for radio writers
was cause, the union said, for loss
of several shops in Chicago and
Hollywood where NBC and ABC
writers, disgruntled with lengthy
RWG negotiations, shifted to Na-
tional Assn. of Broadcast Engi-
neers and Technicians. CBS writ-
ers in both cities, still RWG affil-
iates, have promised coordination
of strikes in their cities with ac-
tion in New York even though the
union is not now striking for a
national contract.
Newswriters for all three net-
works in New York seek a com-
Mar.
Jan.
Apr.
Feb.
Jack Benny (CBS)
11.3
11.8
Lux Radio Theatre (CBS)
9.3
9.9
Bergen-McCarthy (CBS)
9.4
9.7
Amos V Andy (CBS)
8.9
8.9
Bob Hope (NBC)
7.6
7.6
Fibber McGee & Molly (NBC)
7.4
7.3
You Bet Your Life (NBC)
7.4
7.6
Bob Hawk (CBS)
7.3
Bing Crosby (CBS)
7.2
Dragnet (NBC)
7.1
7.5
Godfrey's Talent Scouts (CBS)
7.1
7.5
Monday-Friday Daytime
Mar.
Jan.
Apr.
Feb.
Arthur Godfrey (CBS)
9.3
9.3
Ma Perkins (CBS)
7.9
7.7
Big Sister (CBS)
7.8
7.6
Helen Trent (CBS)
7.8
7.9
Our Gal Sunday (CBS)
7.7
7.8
Wendy Warren (CBS)
7.5
7.6
Aunt Jenny (CBS)
7.4
7.5
Grand Slam (CBS)
7.2
7.3
The Guiding Light (CBS)
7.2
7.1
Young Dr. Malone (CBS)
7.2
7.1
Saturday & Sunday Daytime
Program Av
srage
Rating
Mar.
Jan.
Apr.
Feb.
Grand Central Station (CBS)
5.4
5.3
Theatre of Today (CBS)
5.2
5.5
Stars Over Hollywood (CBS)
5.1
5.2
The Shadow (MBS)
5.0
5.2
True Detective Mysteries (MBS)
4.9
5.1
City Hospital (CBS)
4.8
4.9
Give & Take (CBS)
4.4
4.6
Martin Kane (NBC)
4.3
4.4
let's Pretend (CBS)
4.2
4.5
Hollywood Star Playhouse
(NBC)
3.9
mercial pool in which extra pay
resulting from sponsored news-
programs will be divided among
writers on all news programs. Sat-
isfactory formula has been worked
out and is ready for presentation
to the companies, guild spokesmen
said.
Besides salary increases, contin-
uity writers seek retention of the
literary rights to their television
material.
May Appointed
DR. MARK A. MAY, Yale U., has
been appointed chairman of the
State Dept.'s U. S. Advisory Com-
mission on Information, succeeding
E r w i n D. Canham, Christian
Science Monitor, who continues as
a commission member. Dr. May
has been a member since the com-
mission was set up and also heads
its Film Advisory Committee.
MEDIA COMPETITION
Papers Face Big Fight
NEWSPAPERS face "tougher
competition" from other advertis-
ing media this year than they've
ever confronted before, director
Harold S. Barnes of the American
Newspaper Publishers Assn.'s bu-
reau of advertising declared last
week in the bureau's annual re-
port. But he expressed the view
that they can stay on top.
He said preliminary estimates
placed total newspaper advertising
revenue in 1951 at $2,226,000,000,
or one-third of the total for all
media, and that final official figures
showed national advertisers in-
vested $513 million in newspaper
space during the past year. It was,
he said, the third straight year
in which newspapers surpassed all
other media.
from the nation's
top radio and television
buying markets
serves its stations, agencies and advertisers
NEW YORK
CHICAGO
ATLANTA
SAN FRANCISCO
DALLAS
'OVER 45' DAYTIMER
KPOL Takes Air in July
KEYING programming to the
"above 45 years of age" bracket,
KPOL Los Angeles, 5 kw daytime
station on 1540 kc, expects to start
operating in late July, according
to Hugh R. Murchison, president of
Coast Radio Broadcasting Co.,
owner.
With a 38-acre site atop 790 ft.-
high Ascot Hill having been cleared,
construction has started on the
transmitter-studio building at 5000
Carter Drive to house operations.
Gates transmitter equipment and
a 204-ft. non-directional vertical
radiator built by Modesto (Calif.)
Welding & Tank Works have been
delivered. Completed structure
with equipment will represent an
investment of more than $100,000.
Insurance Building
JOHN BLAIR & CO., Representatives
Tower Crash
SAVAGE 125 mile-an-hour wind
which caused extensive damage in
the Piedmont section of the Caro-
linas, destroyed WMRC Greenville's
FM tower last week. Tower, which
overlooks the city from the top of
Paris Mountain, just missed the
apartment of George Tate, chief
engineer at the station, when it
crashed to the ground. Shortly be-
fore the storm, PM operations for
WMRC had been moved to the AM
tower. Air operation was not af-
fected by the storm.
•liTHWEST VIRGINIA'S PiA
•s fJco+teeA. radio station
.INDEX, Dec 19
c£ . ROANOKE,
„ , \ B \
WDBl 1 V-
51-Jan.
VlRGlNt/
C l_
[952 ■
23.3 \
21.5
i 35.3
59.0 1
69.2 1
27.6 1
19-5 '
FlO.5
T~l4~L
entire
13.11
11.1
\l7.0
T 18.6
0.3 fl
0.2 1
V0.6 J
T3XJ
J — * Get the
story
from
*C. E. HOOPER, Inc.
FREE & PETERS
Established 1924 • CBS Since 1929
AM . 5000 WATTS . 960 KC
FM . 41.000 WATTS . 94.9 MC
■ V B^W ROANOKE, V A .
ed and Operated by the TIMES WORLD CORPORATION
FREE & PETERS, INC.. National Representatives
Page 44 • May 19, 1952
FIRST big radio test for Maytag Sales Co. emerges in negotiations for Al
Henderson show on WTAM Cleveland. L to r: Jesse Fitch, Maytag owner;
Roger Albright, asst. acct. exec; Mr. Henderson; Ted Sliwa, WTAM, and
Herbert Dawson, Maytag adv. mgr.
FIFTH annual pact for three daily
news shows on WBBC Flint, Mich., is
inked by Hamady Bros. Food Mar-
kets. L to r: W. Eldon Garner, WBBC
gen. mgr.; Robert Hamady, firm's
sec.-treas.; Ralph Brockaway,
Hamady adv. mgr.
ABOUT $20,000 of business goes to
Wake Up Hawaii on Inter-island Net-
work of MBS with Theo. H. Davies &
Co. buying 1,340 announcements.
Signing is Harold D. Weidig of
Davies. Fin Hollinger, network mgr.,
looks on.
FIRST direct radio use is assured for Ballou, Johnson & Nichols Co., appliance
distributor, with purchase of / Was a Communist tor the FBI on WEAN
Providence, R. I. Signing contract (second from r) is Albert M. Nichols, firm
pres. Attending are (I to r) Warren Pearce, gen. mgr. of BJ&N; Noel C.
Breault, WEAN sis. mgr.; Mr. Nichols; Mowry Lowe, WEAN gen. mgr.
NIGHTLY hour-long record show. Request Granted, was bought on WOL
Washington by Phillip's Television, Radio and Appliance Stores. Signing
(seated) are Phil and Mike Filderman, pres. and v. p., Phillips; (I to r, stand-
ing): Ed Charles, WOL sis. rep.; Milt Grant, disc jockey, and Al I. Miller,
partner, Cohen & Miller Adv., Washington.
how \
consumer
markets"
can help you sell
more national
advertising
7952-7953 edit/on,
to be issued in
September, closes
July 1st, 1952.
this is the place your prospects look when they want
facts about your market.
The facts about your market are in CONSUMER MARKETS.
Every day, all year 'round, they help busy men make im-
portant market and media decisions—
Advertising managers with campaigns to make out, or
revise.
Account executives drafting original proposals ... or de-
fending recommendations.
Research directors making comparative market studies.
Media directors with lists to plan and prepare.
Sales managers with market development plans to work
out.
The data in CONSUMER MARKETS tell what your market is.
Population. Retail sales. Income.
To connect these facts with your station, you can take
space next to your market data to talk coverage ... to show
how your station serves the trading area, why it does a job
in its market.
CONSUMER MARKETS users call these advertisements
Service-Ads, when they serve the ultimate aim of the users
—which is to pick the stations that best cover the people who
can buy their products.
Your market story is already in CONSUMER MARKETS.
Isn't that the natural place for your coverage story, too?
More than 450 station managers and publishers placed
Service-Ads in the 1951-52 edition.
consumer markets
The comprehensive single source of
authoritative market data
1740 Ridge Avenue, Evanslon, Illinois
New York - Chicago ■ Los Angeles
Here's how advertisers USE it. -
Owner of Advertising Agency Service: "We
always start with CONSUMER MARKETS; and most
of our work is analyzing markets and organiz-
ing marketing plans which, to us, means de-
tailing management of sales, sales promotion
and distribution."
Research Manager: "A great deal of infor-
mation packed into one place, ready to use,
and a good map right there to go with it."
Assistant Director of Research: "We are
constantly developing new yardsticks of meas-
uring sales and performance and advertising
performance. CONSUMER MARKETS helps in what
we call market diagnosis."
Agency Vice President: "A magnificent col-
lection of data to gladden the heart of any
researcher interested in gathering market facts.
Your data and maps most helpful."
Assistant Research Director: "We tend to go
first to the data book that has the more com-
prehensive data, and we find that CONSUMER
markets does, in fact, supply the most complete
data."
an important fact — CONSUMER MARKETS is used
almost continuously by men seeking market informa-
tion . . . but it is never used without an underlying
purpose— the purpose of finding the best way to reach
the right people in the markets selected.
Your Service-Ad can serve the CONSUMER MARKETS
user by helping him see how your audience represents
the people he wants in your locality. This is truly point-
of-purchase advertising.
BROADCASTING • Telecasting
NPA LIST READIED
Covers Radio-TV Building
INKLING on how radio-TV broad-
casters will fare on materials for
new construction and alteration
projects after July 1 may be forth-
coming next week.
The National Production Au-
thority is preparing a list of grants
based on new applications for
scarce metals since its six-months'
compilation last month. At that
time, it was indicated that some
broadcasters already in the midst
of building would receive quotas for
the third quarter, while bids for
others were still pending [B»T,
April 21].
Meanwhile, the government has
announced it will partly thaw the
freeze on entertainment - amuse-
ment construction after July 1 and
further relax restrictions on com-
mercial building. Radio-TV broad-
casting falls within the industrial
category.
In announcing these actions,
Henry H. Fowler, NPA administra-
tor who June 1 also assumes the
reins of the Defense Production
Administration [B»T, May 12],
stated relaxations were in order
"because the needs of the defense
construction program will be sub-
stantially reduced during the last
half of the year." Easing of con-
trols is "subject to change," how-
ever, NPA emphasized.
At the same time NPA issued
allocation quotas for $337 million
worth of commercial, religious, en-
tertainment and municipal projects,
with materials to be delivered in
third or subsequent quarters. The
grants cover applications processed
by NPA's Construction Controls
Division and thus no radio-TV
projects were included.
The forthcoming industrial list
is expected to show grants for new
broadcast projects as well as actions
taken on applications still pending,
with building requests covering
past or future quarters.
As of mid-April, applications
were still pending in the Industrial
Expansion Division for the follow-
ing radio-TV broadcasters:
NBC New York and Hollywood,
three radio-TV studios projects,
$67,000, $85,000, $90,000.
WHDM Reading, Pa., experimental
TV station applicant, $125,000.
WJBK-TV Detroit, television
studios, $299,504.
In addition, applications were
pending for Lycoming TV Co.,
Southern Radio - TV Co., and
Havens-Martin — community TV an-
tenna system firms.
WERE-FM Ups Power
WERE-FM Cleveland claims it be-
came the city's most powerful FM
station May 9 when it boosted
power to 20 kw. The station's FM
tower is 630 ft. above average ter-
rain.
NATIONAL ADVERTISERS GO
LOCAL WITH WINS!
When national advertisers want to get their selling mes-
sage right down where consumers live and buy in the
metropolitan New York market, they use local radio.
That means WINS to a blue list which includes:
• Anacin
• Ballantine
• Bayer Aspirin
• Bell-Ans
• Bromo-Seltzer
• Carolina Rice
• Crosley TV & Radio
• Fry's Candy Bar
• Kirkman's Soap
• Ladies' Home Journal
• Manischewitz Wine
• Metropolitan Life Ins. Co.
• Pepto-Mangan
• Phillips Milk of Magnesia
• Rem
• TWA
• 20th Century-Fox
• Union Pacific
You can reach this market economically while it's listen-
ing, relaxed. Just buy . . . 1010 WINS ... it sells!
1010 WINS
50,000 watts
Day and Night .
CROSLEY BROADCASTING CORPORATION
NATIONAL NIELSEN RATINGS TOP
RADIO PROGRAMS
(Total U. S. Area, Including Small-Town,
Farm and Urban Homes — and including Tele-
phone and Non-Telephone Homes)
Regular Week April 6-12, 1952
NIELSEN RATING*
Current
Rating
Current Homes
Rank Program %
EVENING, ONCE-A-WEEK (Average For
All Programs) (6.3)
1 Jack Benny (CBS) 14.3
2 Lux Radio Theatre (CBS) 14.1
3 Charlie McCarthy Show (CBS) 11.9
4 Amos V Andy (CBS) 11.6
5 You Bet Your Life (NBC) 10.7
6 Arthur Godfrey's Scouts (CBS) 9.8
7 Dragnet (NBC) 9.6
8 People Are Funny (CBS) 9.3
9 Our Miss Brooks (CBS) 9.3
10 Fibber McGee & Molly (NBC) 9.1
EVENING, MULTI-WEEKLY (Average For
All Programs (3.9)
1 One Man's Family (NBC) 6.3
2 Lone Ranger (ABC) 6.2
3 News of the World (NBC) 6.1
WEEKDAY (Average For All Programs) (4.5)
1 Arthur Godfrey (Liggett & Myers)
(CBS) 7.9
2 Romance of Helen Trent (CBS) 7.4
3 Wendy Warren & the News (CBS) 7.4
4 Our Gal, Sunday (CBS) 7.2
5 Pepper Young's Family (NBC) 7.0
6 Perry Mason (CBS) 6.8
7 Big Sister (CBS) 6.8
8 Ma Perkins (CBS) 6.8
9 Guiding Light (CBS) 6.7
10 Aunt Jenny (CBS) 6.6
DAY, SUNDAY (Average For All Pro-
grams) (2.6)
1 Shadow, The (MBS) 5.5
2 Hollywood Star Playhouse (NBC) 4.5
3 Martin Kane, Private Eye (NBC) 3.9
DAY, SATURDAY (Average For AM Pro-
grams) (3.5)
1 Theatre of Today (CBS) 6.5
2 Grand Central Station (CBS) 4.9
3 Give & Take (CBS) 4.8
(*) Homes reached during all or any part of
the programs, except for homes listening only
1 to 5 minutes. For 5-minute programs. Aver-
age Audience basis is used.
Copyright 1952 by A. C. Nielsen Co.
JDA Chairmen Named
ASSOCIATE chairmen in the Joint
Defense Appeal's national $5 mil-
lion campaign to combat bigotry
and safeguard human rights, con-
ducted on behalf of the American
Jewish Committee and the Anti-
Defamation League of B'nai B'rith,
according to Franklin Bruck, JDA
chairman and president of the
Franklin Bruck Adv. Corp., are:
Frank Commanday of Commanday-
Roth; Samuel Dalsimer of Cecil
& Presbrey; Henry Jaffe of the
Jaffe & Jaffe, law firm, and Sol
Leon of William Morris Agency.
All firms are in New York.
CAMPBELL RENEWS
Signs CBS, NBC Programs
CBS Radio's Network Sales Vice
President John J. Karol last week
cited Campbell Soup Co.'s renewal
of the three-a-week Club 15 on CBS
Radio, part of the sponsor's fall
expansion in broadcast advertising
[B°T, May 12], as new evidence
of advertiser acceptance of radio
as a "top" sales medium.
Pointing out Campbell's move
came in the wake of the Procter &
Gamble renewal of the three
quarter-hour segments from 6:45
to 7:30 p.m. Monday-through-Fri-
day on CBS Radio for 52 weeks,
also starting next fall [B»T, April
7], Mr. Karol said:
"These two significant renewals
by major national advertisers offer
continuing proof that sponsors still
consider radio the top selling
medium — the medium that guaran-
tees top circulation at the lowest
cost-per-thousand. "
The Club 15 musical series 1
been sponsored by Campbell on
CBS Radio since June 30, 1947, it
was pointed out, and is heard Mon-
day, Wednesday and Friday 7:30-
7:45 p.m.
Other Plans
Campbell also announced it is
renewing the half-hour Double or
Nothing on NBC Radio five days
weekly (10:30-11 a.m.), continu-
ing the half -hour Aldrich Family
weekly on NBC-TV (Fri., 9:30-10
p.m.), and will add three half-
hours of daytime television weekly
through sponsorship of a TV ver-
sion of Double or Nothing on CBS-
TV (2-2:30 p.m., three days a
week) .
Campbell said renewals of Club
15 and Double or Nothing in radio
are "evidence of our conviction
that radio continues as a potent
and profitable purchase" — that ra-
dio "certainly reaches many mar-
kets and many homes we cannot
touch on television."
Decision to move into daytime
TV, the spokesman said, was made
because Campbell is "impressed"
with the growth and development
of TV as a daytime medium.
Ward Wheelock Co., Philadel-
phia, is agency for Campbell.
Do Yon Want the Most
Results at the Lowest
Cost in Cincinnati?
See Center spread This Issue
ON THE AIR EVERYWHERE 24 HOURS A DAY
50,000 WATTS
OF
SELLING POWER
Page 46 • May 19, 1952
BROADCASTING
Telecast!
f
SEATTLE AWARDS
Ad Citations Presented
SEATTLE Advertising and Sales
Club fifth annual awards for radio
and television advertising were
presented May 9 at an ad club
banquet.
Awards, made on the basis of
selling merchandise or promoting
eommuntiy service, were as fol-
lows :
Radio Awards
Best commercial announcement copy:
First prize— KRSC Seattle ("Value
Week") on behalf of several food ac-
counts. Honorable mention — Alaska
Steamship Co. and the agency, Freder-
ick E. Baker & Assoc.
Best commercial program: First prize
— Columbia Brewery ("Heidelberg Har-
monaires") and its agency, How J. Ryan
& Son. Honorable mention — Lang &
Co. ("Gold Shield Coffee Cup") and
Pacific National Adv.
Best announcement copy promoting
public relations and/or community
service: First prize — Junior Safety Pa-
trol, Seattle Safety Council and KOMO
Seattle, for series of transcriptions last
September.
Best program or programs promoting
public service and/or community serv-
ice: First prize — Weyerhaeuser Timber
Co. ("Youth Views the News") and the
agency, MacWilkins, Cole & Weber.
Honorable mention — Frederick & Nel-
son, Seattle department store for its
daily "Concert Hour."
Television Awards
Commercial on film or slides, one
minute or less: Bardahl Mfg. Co. and
its agency, Wallace Mackay Co.
Commercial filmed program, five min-
utes or more: National Bank of Com-
merce and MacWilkins, Cole & Weber.
Commercial live program, five min-
utes or more: Peoples National Bank
and Frederick E. Baker & Assoc.
Winner of the newly-created Roy
S. Marshall Memorial Award for
the most effective integrated adver-
tising campaign was Fisher Flour-
ing Mills Co. and the Pacific Na-
tional Adv. Agency. Award was ac-
cepted by Earle G. Lawrence, sales
manager, Fisher's packaged prod-
ucts division, and William H. Hors-
ley, PNAA president.
Trevor Evans, awards committee
chairman, said the Fisher campaign
utilized six media. Radio received
about 40% of the total budget.
Honorable mention for the in-
tegrated-campaign award went to
Weyerhaeuser Timber Co. and Mac-
Wilkins, Cole & Weber.
Mayor William F. Devin observed
that success in administering a
city in the best interests of all the
people is not possible without the
kind of public understanding and
support which advertising men
know how to create.
Strictly Business
(Continued from page 16)
IBA MEET SET
For Indianapolis May 23-24
INDIANA Broadcasters Assn. will
meet at the Athletic Club in In-
dianapolis May 23-24 with guest
speakers including Jim Luce, J.
Walter Thompson Co., New York;
FCC Comr. E. M. Webster and
Joseph M. Kittner, assistant chief,
Broadcast Bureau of the FCC.
A sales panel of Indiana broad-
casters also will attend, according
to President Dan Park, commercial
manager of WIRE Indianapolis.
The group will see the Indianapolis
Speedway trials for the 500 mile
vision sales boomed throughout the
nation.
This success as an advertising
manager came as a pleasant sur-
prise to Mr. Henry. He still felt
that he was basically an engineer.
Even as a boy, in his native Dan-
ville, 111., he toyed with radio. In
high school, he qualified as a "ham"
operator and became thoroughly
familiar with the inner workings of
electronic equipment of that day.
His informal engineering helped
him to obtain his first job — with the
Dayfan Electric Co., radio manu-
facturer in the 1920's at Dayton,
Ohio.
Subsequently, he joined the ra-
dio manufacturing division of Gen-
eral Motors. Later, he joined Cros-
ley Radio and Stewart-Warner.
Then he moved to the Belmont Ra-
dio Corp., a subsidiary of the Ray-
theon Manufacturing Co., as execu-
tive assistant to Mr. Dunn. In this
capacity, he kept things moving
through engineer to production.
Then came the telephone call
which interrupted Mr. Henry's va-
cation.
Returns to Engineering
After the advertising department
began functioning smoothly, Mr.
Henry told company officials that
he was ready to return to engineer-
ing. He was drafted as military
contracts administrator, then later
promoted to his present position
of product manager for Belmont.
In his present capacity, Mr.
Henry is in full charge of forward
planning for all Raytheon televi-
sion and radio products. His work
includes the coordination of design,
engineering and production to make
all merchandise available to the
Belmont sales department on
schedule.
Mr. Henry is a past president of
Hinsdale Countryside, the suburb
where he lives with his wife, La-
Velle, and three children, Jimmie,
14; Clifford, 10, and Lynne, 7.
Civic activities consume much of
his leisure time. He is currently
president of the district school
board. Also, he likes to garden.
And, as he expressed it, "Each year
seems to bring a different hobby."
BAB Strength Up
BAB has shown an increase
of 36 radio stations in the
past month, for a total mem-
bership of 608 outlets, Presi-
dent William B. Ryan an-
nounced last week. Talking
at a sales clinic in Omaha, he
said the annual BAB budget
now is $595,000, a rise of $32,-
000 during the past 30 days.
CBS
NETWORK
America's Favorite
Pastime" in Buffalo
is a
Thursday, Friday, Saturday, Sunday
covering
ALL of Western New York
Northern Pennsylvaiia and the
nearby Province of Ontario,
Canada.
Availabilities Now
for the "top" listen-
ing audience of the
summer months ahead call Free
& Peters, Inc.
RAND BUILDING, BUFFALO 3, N,
National Representatives: Free & Peters, Inc.
Leo J. ("Fitz") Fitzpatrick
I. R. ("Ike") Lounsberry
ROADCASTING • Telecasting
May 19, 1952 • Page 47
In the "Musical Mystery Melody" contest in Cincinnati,
an advertiser (name on request) used four stations. Here
are the results:
Station
Leads
Expenditure
Cost Per Lead
WCKY
15,312
$6,459
0.42
Sta. B
10,708
10,100
0.94
Sta. C
4,900
4,400
0.90
Sta. D
3,976
2,000
0.50
WCKY pulled 43y2% of all mail received
— almost as much as the other
three stations combined.
WCKY cost per inquiry was almost one-
half that of the average of the
other three stations.
Here's proof that in Cincinnati,
WCKY
gives you the best results, and at
the lowest cost per thousand.
WCKY... ON THE AIR EVERYWHERE
T W E N T
m Face Facts/
To get results at lowest cost, you have to have:
• AUDIENCE (Block Programs of News and
Music Plus Personalities)
• COVERAGE (50,000 Watts— A Bonus Cover-
age)
• LOW RATES (As Low As Any In Cincinnati)
• LISTENERS LOYALTY (WCKY Listeners
Buy Your Products)
You Get Them All On WCKY
Make your next campaign in Cincinnati a success-
Buy WCKY
Invest your ad dollars WCKY' sly
CALL COLLECT:
Tom Welstead
Eastern Sales Manager
53 E. 51st St., New York City
Phone: Eldorado 5-1127
TWX: NY 1-1688
C. H. "Top" Topmiller
WCKY Cincinnati
Phone: Cherry 6565
TWX: Ci. 281
WCKY
L J
FOUR HOURS A DAY
S E V
EN DAYS A WEE
editorial 4
Hooperuckus
JOHN BLAIR & Co. has done an important
service to radio and its customers in conduct-
ing the study of how the coincidental inter-
view technique has deflated radio sets-in-use
figures, as reported elsewhere in this issue.
The study proves that for the past 3% years
the buyers of the coincidental service have been
neglecting to investigate the fundamental
nature of the thing they were buying. Appar-
ently no one, before Blair, really wondered
whether the questions upon which the coinci-
dental service is based were the right questions.
Unless the Blair study is wrong, and it is
difficult to see how such a thorough job could
be, the questions that Hooper has been asking
were wrong. How many shows were rejected,
dropped or cancelled in those 3% years because
of deflated sets-in-use figures?
However definitive this piece of Blair re-
search, it only goes to show how very much
more of the same kind of diligent investigation
is needed if the radio measurement muddle is to
be straightened out. Here, it seems to us, is
the chief value of the Blair study. By so thor-
oughly exploring and exploding one theory that
had been accepted as gospel, it suggests that
maybe other theories are equally incorrect.
Are other research services above question?
A part of the Blair study compared Hooper
and Nielsen sets-in-use, finding that Hooper
averages had fallen proportionately below
Nielsen averages since the introduction of the
combined radio - television question in the
Hooper surveys. There is evidence that the
true situation is even worse than the one
turned up by Blair, for research experts have
questioned whether Nielsen is adequately
measuring listening to secondary radio sets.
Though the Nielsen figures are confidential,
agency research men who know them say that
the Nielsen sample of Audimeters attached to
secondary sets is way below what it should be.
If that is so, the probability exists that the
Hooper deflation is more severe than shown
by Blair because the Nielsen figures with which
it is compared are also deflated.
We hope the example set by Blair will be
followed by others and that intelligent re-
appraisal of radio research will be forthcom-
ing, by independent effort or through the
Advertising Research Foundation or, pre-
ferably, both.
Blue-Nosers Anonymous
THOUGH its author may not have intended it
to take that direction, there is every indication
that the Congressional investigation of "offen-
sive" radio and television presentations may be
turned into another prohibitionist campaign for
alcoholic beverage advertising restrictions.
In the debate last week that preceded the
House's adoption of the Gathings resolution,
the most vehement advocates of the investiga-
tion were drys. One, Rep. Joseph R. Bryson
(D-S. C), was co-sponsor with the late Sen.
Arthur Capper of a joint House-Senate bill to
ban advertising of alcoholic beverages. That
bill died, but Congressman Bryson lingers on.
His remarks of last week are worth quoting:
Anyone who listens to the radio and witnesses
the exhibitions on television cannot but be im-
pressed with the fact that the untrained, un-
suspecting youth of the land is being corrupted,
wilfully and maliciously, by those who would
break into the nursery rhymes and childhood
stories which we ourselves in other days learned
at the knees of our honored mothers, by the
introduction not only of words of mouth, but
by exhibitions of . . . beautiful ladies elegantly
dressed, telling not only how interesting it is to
drink intoxicating liquors, but teaching the
youth how to pour that hellish fluid which has
caused so much sickness and suffering and death
... I propose to continue to cooperate ... in
delving into this important subject.
These are the remarks of a dedicated man
and it must gloomily be added that he has
equally dedicated company.
As reported months ago in this journal, the
prohibitionists have set out to get some kind of
anti-alcohol legislation passed in the 82d Con-
gress. Their first effort, the Johnson-Case bill
to prohibit hard liquor advertising on radio and
television, was killed in the Senate Interstate
and Foreign Commerce Committee, but only by
the cliff-hanger margin of one vote.
The House investigation authorized last week
is intended to determine whether new legisla-
tion is needed in the radio-TV field. We shall
be surprised if the dry lobby and its Con-
gressional errand runners don't attempt laws
that would not only ban liquor advertising on
the air but also limit references to drinking.
If anyone thinks we're too alarmed about
this, he is reminded that the Johnson-Case bill
almost got through committee and undoubtedly
would have if the anti-dry forces had not, at
the last moment, got off their seats and put
together a convincing argument against it.
The time to begin preparing arguments
against the prohibitionists' campaign in the
House radio-TV investigation is now. Last-
minute efforts may not be as successful there
as they were in the Senate.
We Vote O'Hara
FOR THE first time truly sensible legislation
has been introduced to relieve the broadcaster
of the be-damned-if-he-does and be-damned-if-
he-doesn't dilemma now confronting him in
programming political speeches.
The amendment to Sec. 315 of the Com-
munications Act introduced a fortnight ago by
Rep. Joseph H. O'Hara (R-Minn.) would give
the broadcaster a power he does not now enjoy
to censor from political speeches defamatory,
obscene "or other material which may subject
[the broadcaster] to any civil or criminal
action in any local, state or federal court."
The superiority of this approach to that of
Rep. Walt Horan (R-Wash.) is obvious. The
Horan bill would continue the present absolute
prohibition against censorship of political
speeches by broadcasters, would expand the
provisions of Sec. 315 to include not only
qualified candidates but also spokesmen au-
thorized to appear on their behalf and would
immunize broadcasters against court actions
ensuing from defamatory or obscene speeches.
The Horan bill, however well intentioned, is
obtuse, awkward and, in the opinion of some
able attorneys, unconstitutional. The argument
against its constitutionality hinges on the ques-
tion of whether a federal law can abrogate the
rights of citizens to sue in protection of their
reputations in local or state courts.
Unfortunately, the NARTB has endorsed the
Horan bill as the best then available. On the
advice of the NARTB, many broadcasters have
written letters to their Congressmen in support
of it. It could be said, and probably will be,
that to switch support from the Horan bill to
the O'Hara bill at this point would delay the
legislative relief broadcasters are seeking.
Though delay may be entailed, we believe
the wiser course is to throw the industry's
support behind Rep. O'Hara's measure. It
would be better to get his eminently practical
amendment into the law, even though not until
after the 1952 elections, than to push through
the Horan bill, with its impractical and possi-
bly unconstitutional elements.
jf - our respects to:
ADNA HAROLD KARNS
IF VERSATILITY is a necessary quality for
executive success, Adna Harold Karns is
destined to become the J. P. Morgan of
broadcasting.
In addition to being vice president and gen-
eral manager of three radio stations, WING
Dayton, WCOL Columbus and WIZE Spring-
field, all Ohio, Mr. Karns paints in oils, shoots
golf in the low 80s, presides as vice president
of the Ohio Assn. of Radio and Television
Broadcasters, participates energetically in a
variety of community affairs and civic clubs,
and can claim experience in such random skills
as ceramics manufacture and American Indian
dancing.
One of the few (unavoidable) strikes against
him, he believes, is his first name, purloined
from a Methodist bishop who lived next door.
He's a charter member of a club which was
never organized, the My Name Is Adna (Dam-
mit) Club. Since Feb. 25, 1913, when he was
born in Dayton, he's only learned of five other
men with the same first name.
The name has brought humor, as well as
pathos, to his life. His wife, the former Flor-
ence Dykstra, used to sign her name as F. G.
Dykstra when managing WING. When she,
Adna and other company officials attended
conventions, "Mr. F. G. Dykstra" was in-
variably co-registered by mistake with another
while "Miss Edna Karns" had a single room.
He's operated in and around Dayton most
of his life, with stops in and between New
York and Montana. He joined WING in 1943
as announcer and six weeks later moved to
WIZE as production manager. In less than a
year he was promoted to program director and
manager. In 1948 he was named general man-
ager of WING and WIZE.
Last January, Mr. Karns became vice presi-
dent and general manager of the two stations,
plus the newly-acquired WCOL Columbus. He
also is executive vice president of Transcrip-
tion Sales Inc., which syndicates 360 quarter-
hours of Singing Sam as well as the Golden
Gate Quartet and Emil Cote's Wing of Song.
Mr. Karns sees radio progressing from
adolescence into manhood at the prodding of
television. TV, he says, "is bringing more
honesty to radio." The initial problems of radio
are to adopt an industry-wide standardized
rating service and to base time rates solely on
performance.
"We need a complete re-evaluation of the
job radio can do. Radio can and always will
fill a need and we should see that this need is
very well defined," he contends.
To enable the audience for his three stations
(Continued on page 55)
Page 50 • May 19, 1952
BROADCASTING • Telecasting
NBC's MEN IN THE NEWS: Chaplin
"The average politician has to carry water
on both heads..
To his off-record comment, W. W.
Chaplin might have added that a good
newsman should be an ambidextrous
phrenologist.
In his thirty years in news, Bill
Chaplin has personally experienced
enough history to fill considerably more
than the three books he's written. He has
covered : the Ethiopian war, the fall of
France, the Russian resistance, the
Invasion, the surrender at Rheims, the
Bikini test. He traveled with Dewey
in 1948 and has covered five Democratic
and Republican Conventions.
Now,. Chaplin is right in the middle of
the biggest story of the year — the presi-
dential campaign. So far he has reported
the primaries from New Hampshire
to Illinois. During the conventions,
Bill Chaplin and over 100 other NBC
men of news will be putting together
the story of politics' greatest show.
Why is NBC's News Center supreme
in radio and television? Chaplin is one
good reason . . . Harkness, Henle,
Utley, Fleming are others. NBC News
Center's larger staff consistently
broadcasts more hours of news, more
special events on both radio and
television than other networks.
And day-to-day NBC news programs
are highest rated in both radio and tele-
vision. The fact is . . . most people
hear the news first and hear more
of it from NBC.
NBC radio and television
a service of Radio Corporation of Americal
BROADCASTING • Telecasting
May 19, 1952 • ,Page 51
front office
WALTER B. DAVISON, director of West Coast operations, Lang-
Worth Feature Programs, named manager, NBC Radio Spot
Sales, Hollywood. WILLIAM DOTY EDOUARDE, until now
manager, NBC Radio and TV Spot Sales, will now devote attention ex-
clusively to television.
ALBERT T. FISHER, sales promotion manager, WTRF-AM-FM Wheel-
ing, W. Va., promoted to sales manager.
KENNETH
COOPER, sales manager, WORC Worcester, Mass.,
elected vice president and named general manager.
DOYLE SEELEY, program director, KRUL Corvallis,
Ore., promoted to sales manager.
CHARLES R. KINNEY, formerly with WVKO Colum-
bus and WTVN (TV) that city, to WIKK Erie, Pa., as
general manager.
CHARLES H. PHILIPS Jr., former WNBT (TV)
New York director of sales and assistant to general
manager, to WNBK (TV) Cleveland, as director of
sales.
Mr. Cooper
CHUCK YOUNG, sales promotion manager, Illustrate Inc., Hollywood,
to KTTV (TV) that city, as account executive.
ROBERT L. SWATS Jr., former Chicago office manager, Radio Adv. Co.,
to sales staff, NBC Chicago.
ALICE DAVIS joins sales staff, WNBW (TV) Washington, replacing
LOIS BOYD who transfers to TV sales traffic.
WALT DENNIS, former radio-TV director for Allied Stores Corp.,
pointed commercial manager of WILS Lansing, Mich.
CHARLES F. JOHNSON joins WOOD-AM-TV Grand
Rapids sales staff after release from Marine Corps.
GERALD T. OWENS, national sales manager of Ever-
sharp-Schiek, shaving instrument division, named as-
sistant to ABE PLOUGH, president of Plough Inc.,
Nashville, licensee of WMPS there.
BILL RHODES joins sales staff, KQV Pittsburgh.
HOWARD BRIGHT, program director, WSAL Logans- Mr. Dennis
port, Ind., to sales staff as account executive.
EDGAR L. BILL, former president of WMBD Peoria, 111., and MERLE
V. WATSON, former sales manager there, now affiliated in executive
capacities with Insecticide Paint Co., Peoria.
JAMES C. HIRSCH, former senior account executive in charge of sales I
development, WNBT(TV) New York, to WRC Washington as sales
manager.
JIM SMITH, account executive, WSAP Portsmouth, Va., to sales staff, I
WCAV Norfolk.
J^eti&nali • • •
HOWARD L. CHERNOFF, general manager, KFMB-AM-TV San Diego,
elected vice president of city's Better Business Bureau. . . . VIN COLLIE,
sales representative and sports announcer, WERI Westerly, R. I., elected
president of newly formed Junior Chamber of Commerce. . . . JOHN F.
PATT, president, WGAR Cleveland, appointed to newly formed com-
mittee on freedom of information for northern Ohio. . . . C. L. THOMAS,
general manager, KXOK St. Louis, becomes member of Rotary Club
representing radio. . . . CHARLES HAMILTON, supervisor of sales-
programs and director of public service, KFI Los Angeles, named radio
chairman for Los Angeles Chamber of Commerce locally sponsored World
Trade Week, from May 18-25. . . .CLYDE SPITZNER, local commercial'
manager, WIP Philadelphia, elected president of Susquehanna U. Alumni
Club of eastern Pennsylvania and Delaware. . . . ART FAIRCLOTH,
salesman, WNBW (TV) Washington, father of girl, Anne Marie.
CHARLES H. CRUTCHFIELD, general manager, WBT and WBTV (TV) '
Charlotte, N. C, was principal speaker fortnight ago at final 1952 con-
vention meeting of state's Junior Chamber of Commerce at Myrtle
Beach. . . . JAMES MURRAY, manager, KQV Pittsburgh, named chair-
man of Camp Achievement fund raising campaign and radio-TV chairman
of Salvation Army drive in that city. . . . J. B. CONLEY, manager, KEX
Portland, Ore., presented award on behalf of station by Portland Sorosis
Club for KEX's work in field of children's programs. . . . CARL HILL,
account executive, KBIG Avalon, Calif., headquartered in Long Beach,
and Janet Macdonald were married May 3. . . .
LESLIE C. JOHNSON, general manager, WHBF-AM-TV Rock Island,
111., is chairman of citizens committee studying city manager form of
government for Rock Island. . . . JOHN L. SINN, president, World
Broadcasting System, N. Y., awarded plaque from Veterans of Foreign
Wars for World's Forward America, one of six shows cited for public
service. . . . DON DAHLMAN, WLWT (TV) Cincinnati salesman, father
of girl, Patricia.
CANADIAN RATINGS
U. S. Shows Dominate Top 10
FOUR CANADIAN evening* net-
work programs again made the
April list of the ten most popular
programs, according to the na-
tional rating report of Elliott-
Haynes Ltd., Toronto. Charlie Mc-
Carthy was first with rating of
30.9, followed by Radio Theatre
29.3, Amos V Andy 27.5, Our Miss
Brooks 26.2, Ford Theatre (Cana-
dian) 20.5, Great Gildersleeve 19.8,
+++++++++++++++++++++
SALES CRUSADER
Behold Sir PLUS, in armor plate,
The Mutual knight-errant.
He sallies forth to demonstrate
Two plusses here concurrent:
X
Treasure Trail (Canadian) 19.1,
Wayne & Shuster (Canadian) 18.3,
Your Host (Canadian) 18.2 and
Suspense 17.8.
Daytime five most popular net-
work programs were Big Sister
18.2, Ma Perkins 17.6, Happy Gang
(Canadian) 17.4, Pepper Young's
Family 16.5, and Road of Life 15.9.
Five most popular French-lan-
guage evening shows were Un
Homme et Son Peche 43.4, Radio
Carabin 36.4, Metropole 30.5, Jouez
Double 24.3, and Theatre Ford 23.9.
Five most popular daytime shows
were Jeunesse Doree 28.2, Rue
Principale 27.8, Francine Louvain
26, Les Joyeux Troubadours 24.4,
and Je Vous Ai Tant Aime 23.
GREENVILLE is
SOUTH CAROLINA'S LARGEST
METROPOLITAN AREA . . .
In RETAIL SALES
t This network's famed efficiency
Is up, like Sir P/s visor;
While costs are like his spurs, you see,
Way down — to please a miser!
- the difference is MUTUAL!
+ + + + + + + FOR DETAILS: THE MUTUAL BROADCASTING SYSTEM • NEW YORK 18, N.Y. + + + + + + +
GREENVILLE $167,610,000
Columbia 146,483,000
Charleston 135,000,000
Sales Management J 952
MAKE IT YOURS WITH
F B C 5009 watts
NBC affiliate for the
Green ville-Anderson-
Spartanburg Markets
Represented by Avery-Knodel
Page 52 • May 19, 1952
BROADCASTING • Telecasting
Famed Tabernacle Choir
takes to tape
for rebroadcasts over KSL-Salf Lake City
Because of the immense popularity of the weekly Tabernacle
Choir broadcasts, Station KSL has inaugurated a recorded Sunday
evening rebroadcast for local listeners. The Choir's performances are
now captured on "Scotch" Sound Recording Tape in all their brilliance
and power, from the soaring notes of solo voices to the rumbling
basses of the magnificent Tabernacle organ.
"Scotch" Sound Recording Tape was selected for this exacting
recording job on the basis of many points of superiority: Lower noise
level than any other tape • Greater output sensitivity than any other
tape • Better reel-to-reel uniformity than any other tape • Erases
cleaner than any other tape • No curling or cupping — always lies
flat on head • Lubricated for longer tape life.
J. SPENCER CORNWALL is the distinguished con-
ductor of the Tabernacle Choir. Working with Dr.
Frank W. Asper and Alexander Schreiner, the Choir
organists, he has brought the Choir to a level of
tonal grandeur seldom equaled by choral groups.
SOUND
UK
RICHARD L. EVANS has acted as commentator on
Choir broadcasts since shortly after their inception in
1929, helps set the impressive tone of the programs.
ROADCASTING • Telecasting
Ss\Vi The term "SCOTCH" and the plaid design are registered trademarks for Sound Recording Tape
K»// made in U.S.A. by Minnesota Mining & Mfg. Co., St. Paul 6, Minn. — also makers of
E'fiS "Scotch" Brand Pressure-sensitive Tapes, "Underseal" Rubberized Coating, "Scotchlite" Re-
" flective Sheeting, "Safety-Walk" Non-slip Surfacing, "3M" Abrasives, "3M" Adhesives. General
Export: 270 Park Avenue, New York 17, N. Y. In Canada: London, Ont., Can.
May 19, 1952 • Page 53
CBS STAFF SPLIT
Divides Labor, Personnel
CREATION of separate labor and
personnel relations departments
for CBS and three of its operating-
units was announced last week by
CBS Vice President Lawrence W.
Lowman, who ascribed the move
to the pressure of general company
expansion.
William C. Fitts Jr., an assistant
general attorney for CBS Inc., was
named director of labor relations
for CBS Inc., CBS-TV, CBS Radio
and CBS Labs.
Robert E. Kalaidjian continues
as director of personnel relations
for these units but will concentrate
mainly on administration of over-
all company personnel practices
and policies, at the same time con-
tinuing to participate in formula-
tion of labor policies.
Both of the new departments will
report to Mr. Lowman. Heretofore,
a single labor and personnel rela-
tions department has served the
four units.
Mr. Fitts' Responsibilities
Mr. Fitts, who will be responsible
for union negotiations, grievances
and contract interpretations, has
been with CBS for the past 20
months, handling all labor law
problems. He formerly was asso-
ciated with the law firm of Fly,
Fitts & Shuebruk for five years,
and, before that, was a member of
Cates, Smith, Long & Fitts, and
also had served as a general coun-
sel for the Tennessee Valley Au-
thority.
Mr. Kalaidjian joined CBS in
November 1939, as a member of the
research department, after a brief
association with Newell-Emmett
Co. He served in the Navy from
September 1941 to January 1946,
when he returned to CBS as assist-
ant employment manager. He was
named employment manager in
July 1946, and director of personnel
relations in July 1950.
air-caslers ^Ijjp
JAMES DUFFY named promotion
manager at ABC Chicago replac-
ing DEAN LINGER, who has
resigned to join KNX Los Angeles in
same capacity.
JAMES J. ANDERSON, former politi-
cal science and marketing professor at
Cornell U., to Crosley Broadcasting
Corp., Cincinnati, as research director
replacing DONALD L. MILLER who
resigns to join Burke Marketing Re-
search Inc., Cincinnati.
Mr. Anderson
Mr. Miller
FRENCH FERGUSON, assistant art
director, WOAI-TV San Antonio, ap-
pointed floor manager succeeeding
LEO TRUMBLE who has resigned.
XAVIER VASQUEZ joins station as
assistant art director.
RUTH LYONS, hostess of WLWT
(TV) Cincinnati's 50 Club, presented
citation by JOHN LESTER, syndicated
radio-TV critic, as "television's most
refreshing new personality."
ALLEN R. COOPER, director of mar-
ket and media planning, Hewitt,
Ogilvy, Benson & Mather, N. Y., to
NBC there as rate specialist.
CARLTON E. MORSE, creator-pro-
ducer-author, NBC radio-TV One Man's
Family, with program stars, J. AN-
THONY SMYTHE, BERNICE BER-
WIN and PAGE GILMAN, cited by
National Volunteers of America for
"focusing attention on wholesome
American family life and maintaining
highest standards."
BRUD WARREN, program director,
WERI Westerly, R. I., elected second
vice president, city's Junior Chamber
of Commerce.
DONALD A. BERG appointed program
director at KRUL Corvallis, Ore.
IRA G. McCORMACK Jr., announcer,
WSAL Logansport, Ind., promoted to
program director. SUE BURRIS, sta-
tion's women's director, named traffic
manager.
OWEN SIMON, continuity director,
KQV Pittsburgh, appointed publicity
director.
BRUCE MAYER, emcee of Ladies Day,
WJBK-TV Detroit, received achieve-
ment award from League of Catholic
Women for efforts to promote their
activities.
NORMAN HOPPS, assistant in adver-
tising-promotion department, KNBH
(TV) Hollywood, named floor man-
ager.
GLENN ELLIOTT, WPEO Peoria, 1)1.,
to WANE Fort Wayne, Ind., as pro-
gram director.
CHARLES HUTAFF, associate direc-
tor of films, radio and television, Ful-
ler & Smith & Ross, Cleveland, to
WTAM and WNBK (TV) that city, as
advertising, merchandising and sales
promotion director. CLEMENT G.
SCERBACK, advertising and promo-
tion manager for WTAM, trans-
fers to WNBK in same capacity.
ALBERT M. HENDERSON will han-
dle press and publicity for both sta-
tions and EUGENE R. MYERS pro-
moted to merchandising manager for
both outlets.
WILLARD SCOTT and ED WALKER,
radio-TV students, American U.,
Washington, D. C, to WOL there for
summer disc show, Going AWOL.
FREDDIE BARTHOLOMEW, asso-
ciate director, WPIX (TV) New York,
promoted to director.
++++++
+
+++++++++++•
SOLUTION
Detective PLUS, the master sleuth,
Has pockets full of clues.
He also has a sponsor-booth
Equipped for you to use!
More mystery shows, and better ones,
We broadcast all week through.
The cost is light, response weighs tons
These finger-prints fit you!
-the difference is MUTUAL!
JUDITH WALLER, director of public
affairs and education at NBC Chicago
vacationing in California.
DON WILSON, announcer, CBS Radio
Jack Benny Show, assigned role in 20th
Century-Fox feature film, Niagara.
FRANK SCHIROS joins KPIX (TV)
San Francisco as promotion manager
replacing KAY MULVIHILL who has
resigned.
AL HELLENTHAL, show manager,
KNXT (TV) Hollywood, to address
Wilshire Kiwanis club, today (Mon-
day) in Los Angeles, on "Television
Production," subject of his new book
soon to be published.
WALLY O'HARA, WEEI Boston an-
nouncer, to deliver commencement
address at Bishop-Lee School of Ra-
dio and Theatre May 29.
DON JOHN ROSS, morning man and
conductor of Friendly Philosopher
show, WJTN - AM - FM Jamestown
N. Y., appointed speech instructor for
American Banking Assn.
CAROL COOK, traffic department.
KMPC Hollywood, to KBIG Avalon,
Calif, as record librarian. LARRY
BERRILL, disc m.c, WIND Chicago,
CARL BAILEY, disc m.c, KIEV
Glendale, Calif., GENE McGEHEE,
production staff, CBS-TV Hollywood
and JOHN HARADON, announcer,
KWJJ Portland, join KBIG as staff
announcers.
JOHN PALUMBO, purchasing agent,
CBS Hollywood, father of girl, Nancy
Ann, May 6.
ROS TWOHEY, Millie Flagle on NBC-
TV's Hawkins Falls, mother of boy,
Mark, April 28.
JACKIE DORN, production assistant
at NBC-TV Chicago, and Boris Yakov-
leff, commercial motion picture pro-
ducer, were married April 26.
JOHN GAUNT, director, NBC-TV
Red Skelton Show, father of girl,
Francia Carmen, May 12.
HAL STARK, announcer, WBBM
Chicago, and JOAN BARTLING,
actress, were married May 5.
WILLIAM SMALL, continuity writer,
WLS Chicago, father of girl, Tamar,
May 7.
WALTER BROWN, vocalist, WLW
and WLWT (TV) Cincinnati's Mid-
western Hayride, father of girl, Chris-
tine Ann.
A/ew& • • •
JOHN BOSMAN, chief newscaster,
WINS New York, named station's
news director.
RICHARD W. JOHN, newscaster-pub-
lic service director, KTSA San An-
tonio, Tex., to news staff, WKY Okla-
homa City.
ROGER KRUPP, former network an-
nouncer-newscaster, to WDGY Minne-
apolis-St. Paul, as news editor.
GREGORY JENSEN to KSTP-AM-FM-
TV Minneapolis-St. Paul, as news-
writer..
GENE STARN, newsman, WKBN
Youngstown, Ohio, promoted to news
editor.
+++++++ FOR DETAILS: THE MUTUAL BROADCASTING SYSTEM • NEW YORK 18, N.Y. +++++++
tyffTTfny poughkeepsse
REPRESENTED BY
EVERETT McKINNEY, INC.
Page 54 • May 19, 1952
BROADCASTING • Telecasting
Our Respects To
(Continued from page 50)
to listen effortlessly but still keep
iup with the world, Mr. Karns has
launched an intensive news and
music block progiam schedule on
WING, with plans for news feeds
and roundups among all three out-
lets. He has six men covering local
news on the Dayton staff alone.
Mr. Karns attended Antioch Col-
lege, a cooperative school in Yellow
Springs, Ohio, where students work
and study alternately. In his first
two years he worked in fields un-
related to his majors, English liter-
ature and dramatics.
During his third year, however,
he served as student assistant in
fche art and aesthetic division, con-
ducting laboratory sessions in art,
ceramics and American Indian
dancing.
Primarily interested in drama,
he received permission from school
' officials to omit the regulation fifth
year and enroll at the Yale Drama
School, which normally did not
accept students without a degree.
[He later received his B.A. from
Antioch.
Putting classroom and personal
theorizing to the test, Adna Karns
donned espadrilles and tee shirt
after graduation at age 17 to open
the Yellow Springs Summer Thea-
tre. He made money every year
during the seven years he labored
as producer, director and business
manager in the old town opera
i house. His success was occasioned
by, in addition to high-quality
plays, a liberal public relations
policy which insisted on a clean
theatre, courteous ushers and
weekly visits (with free tickets)
for nearby residents who could
have been highly vocal in their
complaints about the noisy sound
effects.
He skipped intermittently to New
York, where one season he pro-
duced experimental plays at the
Provincetown Playhouse in the
Village. His group of 18, includ-
ing a cook, folded up their collec-
tive tent after a frigid Christmas
Day when the boiler broke down
and they had to burn orange crates
picked up in the streets.
Mr. Karns also spent a year
teaching drama, English and radio
J at the U. of Montana. His "mis-
sionary work" the first day cen-
tered on 39 students in elementary
acting, only three of whom had
ever seen a stage play. He's still
a part of faculty history, as his
class requirements for the begin-
ning thespians were so rugged that
24 of the 39 dropped before the
second session.
Mr. Karns took up painting a
year ago as a challenge to his wife,
who has a master's degree in fine
arts and has painted professionally
for several years. When she was
away one evening, he started
dabbling in her paints and had
finished a picture, a circus ab-
stract, by the time she returned.
His paintings are impressionistic
or abstract, complementing Mrs.
Karns' more realistic approach.
Mrs. Karns, who retired from
radio after their marriage in 1948,
does a lot of portraits and is also
a sculptor. They also share an
enthusiasm for golf.
Both are interested in many com-
munity affairs. Mr. Karns, a
member of the taxation committee
of the Ohio Assn. of Radio & Tele-
vision Broadcasters, on May 1 was
elected vice president of OARTB.
Also, he is a member of the Day-
ton Sales Executives, the Adver-
tising and the Agonis Clubs, and a
member of the board of directors,
Dayton Better Business Bureau.
Pittsburgh Club Elects
PITTSBURGH Radio & Television
Club has elected Joe Jenkins of
Ketchum, MacLeod & Grove as
president. Other officers named :
first vice president and program
chairman, Harold Lund, general
manager of WDTV (TV) Pitts-
burgh; second vice president, Bill
Coffman of Cabbot & Coffman Inc.
Adv.; third vice president, C. A.
Wingerson of Danforth Co.; secre-
tary, Mary Lou Tardio, of Cava-
naugh-Morris Co.; treasurer, Bill
Kelley of WDTV (TV) ; directors,
Don Ioset, vice president, manager,
and commercial and program man-
ager, WPIT; Jake Hoffman, Bell
Telephone Co.; T. J. MacWilliams,
Smith, Taylor & Jenkins; Ray
Scott, Ketchum, MacLeod & Grove.
In Altoona it's WVAMl
First with top programming —
First in the heart of a rich Central
Pennsylvania Market.
"Most Powerful — Most Popular"
first with the finest
DAY AND NIGHT
Weed & Co. representatives
BROADCASTING • Telecasting
It's the only one with
a built-in synchronous
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ALL
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...and costs less than
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Operates quietly... no
turntable
vibration or
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Geared belts and geared pulleys in
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It's a Fairchild exclusive! The new Model 530 Turntable has
the only synchronous drive integrally designed and built for
three speeds. No attachments, no kits are necessary. It reaches
stable speed — less than '/-j revolution at 33V3 without over-
shooting. Offers guaranteed accurate timing within limits of
AC line frequency. Turntable rumble and vibration are practi-
cally non-existent.
And . . . the new Fairchild Model 530 costs less than other
quality turntables. Bulletin PBlO contains complete data on
Fairchild's new, wide-range line of playback equipment.
Write for your copy.
RECORDING?
EQUIPMENT!
154TH STREET & SEVENTH AVENUE, WHITESTONE, NEW YORK
May 19, 1952 • Page 55
FINAL
TELEVISION
ALLOCATIONS
REPORT
EXTRA COPIES
AVAILABLE
NOW
AT $3.00
EACH
This is the complete re-
port— 196 printed pages —
just as the FCC released
it, Monday, April 14, 1952.
This volume shows the
complete city-by-city
breakdowns for all 2,053
proposed stations in 1,291
communities. There are
sections on antenna
heights, educational res-
ervations, power, proce-
dures, Hennock's and
Jones' opinions, zoning
and mileage separation.
You'll want library cop-
ies, home copies, tear
copies and working cop-
ies. Please use the coupon
below and order today.
Limited Supply.
Broadcasting • Telecasting
870 NATIONAL PRESS BLDG.
WASHINGTON 4, D. C.
Please send copies of
the Final Television Allocations
Report at $3.00 each.
□ M/0, check
□ please bill
ZONE STATE
allied arts
ERNEST LEWIS HALL, executive
vice president, Pilot Radio Corp.,
to Emerson Radio & Phonograph
Corp., N. Y., as assistant to President
BENJAMIN ABRAMS.
C. V. BRADFORD, RCA Victor home
instrument sales staff in New England
territory, promoted to manager of
company's East Central region with
offices in Cleveland.
GEORGE G. SCOTT, assistant sales
manager of Federal Telephone & Radio
Corp., and CHARLES E. BELL, direc-
tor of TV, WBTV (TV) Charlotte,
N. C, to Television Transmitter Div.,
Allen B. DuMont Labs, as regional
sales representatives. WILLIAM C.
COTHRON joins firm as sales
engineer.
HENRY MARKS appointed assistant
general manager of Jerrold Electron-
ics Corp., Phila.
NORMAN C. OWEN, sales manager
of distributor division, Webster-Chi-
cago Corp., Chicago, appointed com-
pany's general sales manager.
W. A. HILLHOUSE, TV director, Alex-
ander Film Co., Colorado Springs, ap-
pointed sales promotion manager suc-
ceeded by EARL D. AUSTIN, formerly
special TV representative.
JOHN Q. CANNON, assistant secre-
tary of RCA, elect-
ed secretary of cor-
poration [At Dead-
line, May 12].
ROME G. ARNOLD
Jr., vice president,
Industrial Surveys
Co., Chicago, named
national sales su-
pervisor in com-
pany's New York
headquarters.
CLIFF LANDIS
SALES Co., Jack-
, named sales repre-
sentative for Cathode Ray Tube Div.,
Allen B. DuMont Labs in New York
metropolitan area.
ILSE LOWELL, program director,
WNBZ Saranac Lake, N. Y., to Buddy
Basch Assoc., N. Y., public relations
firm, as assistant to Mr. Basch.
NED E. WILLIAMS, editor of Down
Beat magazine, to Jewell Radio &
Television Productions as promotion
director.
FOLEY & GORDON, N. Y., radio-TV
producer and management firm, has
changed name to George F. Foley Inc.
L. S. THOMASON, general manager of
Retailers Television Film Service,
N. Y., to Screen Gems Inc., that city,
TV film producer and distributor, on
sales staff in charge of commercial
contacts for Screen Gems TV and for
Screen Gems division of United Pro-
ductions of America.
KENIL WORTH H. MATHUS, for-
merly of Printers' Ink, to Alfred
Politz Research Inc., N. Y., on three-
month assignment to assist in prepara-
tion of reports and presentation to
clients.
EMERSON LEE TAYLOR, Cleveland
attorney, and JIMMY LEEPER, show-
man and TV personality, form Tay-
Per Productions Inc., 50 W. Broad St.,
Columbus, to write and produce pack-
age TV shows and handle talent man-
agement.
son Heights, N. Y
JOSEPH J. KEARNEY appointed dis-
trict manager of East Central region
of RCA Victor headquartered in
Cleveland. A. K. MALLARD and
TED MARTIN Jr. promoted to dis-
trict managers of Southwest and
Northeast territories respectively.
Mr. Mallard will be stationed in Dal-
las and Mr. Martin in Boston. New
territory managers appointed by
RCA include: LESTER ANGEL, St.
Louis; J. T. HOULIHAND, Chicago;
R. K. JOSLIN, Dallas; W. LESSING,
Los Angeles, and G. E. REILING,
Cincinnati.
JOHN H. GANZENHUBER, vice-presi-
dent, Standard
Electronics Corp.,
N. Y., named man-
ager of govern-
ment contracts de-
partment, Hoffman
Labs., L A.
SIDNEY GUBER,
sales manager for
Charles Michelson,
radio package firm,
to Sesac Inc., per-
formance licensing Mr. Ganzenhuber
organization, as
station relations representative.
NEWARK ELECTRIC Co., Chicago,
has moved to new headquarters at 223
W. Madison St.
JZ^uijament • • •
ALLEN B. DuMONT Labs' Television
Transmitter Div., Clifton, N. J., an-
nounces production of new 17" TV
studio monitor featuring brighter,
sharper picture reproduction. Video
band width is 10 mc for accurate moni-
toring of high resolution signals with-
out overshoot or smear.
CALIFONE Corp., Hollywood, an-
nounces new extended range line of
Califone universal transcription play-
ers and sound systems with variable
reluctance "triple play" cartridge and
specially designed preamplifier. New
models are 12MU-P2 and 12MUV-P2.
POLARAD ELECTRONICS Corp.,
Brooklyn, N. Y., announces new all
band direct reading spectrum analyzer
ing frequency range from 10 m*
to 21,000 mc. Four tuning units con-
trol frequency range. Features in
elude continuous uni-dial tuning ovej
entire range with 5 kc resolution a1
all frequencies.
COLUMBIA RECORDS Inc., N. Y., has
introduced three speed record-playing
attachment priced at $12.75 and
claimed to be first low-cost tri-speed
player marketed by major manufac-
turer.
CAPEHART - FARNS WORTH Corp.,
Fort Wayne Inc., announces manu-
facture of TV console with 20" tube.!
Model, termed Potomac, is mahogany
and has rectangular picture tube.
WITTE & BURDEN, Detroit, an-
nounce production of Model 300-B
Diamond "Utiliscope" consisting of1
camera, small power unit and monitor
of viewing unit for use in industrial
television. Unit features clear pic-
tures, continuous operation, simplic-
ity of design, wide observation angle
and simple control.
RADIO CITY PRODUCTS Co., N. Y.,
announces manufacture of midget-
scope, Model 533M, featuring all con-
trols on front panel below screen,
cathode ray tube tilted at best angle
for viewing, shielded CRT with
protective bezel and graph screen and
able to be used in either horizontal
or vertical position.
"Technical
MARVIN YOUNG, WKIC Hazard, Ky.,
to engineering staff, WCSI Columbus,
Ind.
THOMAS J. MAGUIRE to WNBW
(TV) Washington's engineering staff
for vacation relief duties.
JAMES KETTERINGTON joins en-
gineering staff, WHBF Rock Island,
111.
TED KUDELKO, sound effects man,
WBBM Chicago, father of girl, May 5.
RAY OLSON, announcer-engineer,
WSAL Logansport, Ind., father of
girl, Linda Louise.
Pontiac Names Irving
CHARLES IRVING, producer-di-
rector of CBS-TV's Search for To-
morrow, has taken leave to serve
as consultant to Pontiac Div. of
General Motors in its 1953 promo-
tion campaign. His association
with Pontiac will be on an inde-
pendent basis and has no connec-
tion with the company's advertis-
ing agency.
What Has TV Done to RADIO
in Syracuse?
In spite of the fact that Syracuse is a two-TV-station city— even
though 71% of the homes in the Syracuse area have TV sets— two
separate surveys* show that radio is very much alive and kicking.
3.07 Hours a Day
is the average daily radio-listening time in TV homes in Syracuse.
These same homes watch TV an average of 4.52 hours a day. Non-
TV homes listen to radio 4.4 hours a day. TV has not replaced radio
m Syracuse— merely supplements it as a source of entertainment and
information.
UCUSE
"Write, wire, phone or
Ask Headley-Reed for
your FREE Copy of
the Surveys
Page 56 • May 19, 1952
BROADCASTING • Telecasting
MAY 19, 1952
Television is a business now— not a spending spree.
Shows are judged by their value, not by their costs. And sponsors
who used to say "whatever the cost, produce it" now ask "will it
produce"?
If you don't get dollar-for-dollar advertising value for your in-
vestment—if television doesn't work for you at a reasonable, eco-
nomic cost, then you, too, should bring your TV thinking up-to-date.
DuMont has always considered television a business— advertis-
ing business, with the same values as any other medium. And
DuMont has consistently worked to give sponsors value for their
money— not just glamour. That is why DuMont costs have been and
still are always realistic, always reasonable. It is why an advertis-
ing budget on the DuMont Television Network always produces
results.
If your TV advertising is murder to your budget, find out how
DuMont can stretch your dollars into the greatest value in television
advertising today
Dollars Do More On Du Mont
oUMONi
TELEVISION NETWORK
515 Madison Avenue, New York 22, N. Y., MU 8-2600 • A Division of The Allen B. DuMont Laboratories, Inc.
ISN'T IT
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** TV's Top Puppet Adventure Serial **
12 minutes on film, 5 times weekly.
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THE COST: Surprisingly low for an established
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winner of two "Emmy" awards for "Best
Children's TV Show" and highest Hooperated
multi-weekly TV show on the West Coast for
the past several years.
Sponsors of "Time for Beany" enjoy exceptional bonus benefits
from extensive program exploitation and more than 25 exciting
ready-to-use merchandising tie-ups — Beany Explorers Club
membership cards, whistles, rings, sundial watches, buttons, fan
photos, dolls, puppets, masks, balloons, clocks, aquatic toys,
tumblers, soap, bubble bath, hosiery, scarfs, handkerchiefs,
crayon coloring books, comic books, wallpaper, cardboard
cut-outs, large display figures, lamps, etc.
TV Stations: "Time for Beany" is also available to
TV stations with privilege of resale to local advertisers.
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For prices and audition prints
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TIME FOR BEAN Y
Page 58 • May 19, 1952
BROADCASTING • Telecasting
FORD FOUNDATION
Will It Open Its Till to Educational TV?
By EDWIN H. JAMES
THE FORD Foundation, whose half
billion dollar endowment is the big-
gest in the world, is seriously con-
sidering new and lavish grants
which would help establish an edu-
cational television system and cre-
ate a national commission to in-
vestigate broadcasting, the latter
a device that would provide an
escape hatch for a Senator who has
trapped himself in an awkward po-
litical position.
Quite probably, the decision on
whether to commit the foundation
to this expensive program will be
made at a New York meeting of
the foundation's board of trustees
July 15-16. In the meantime, edu-
cators and sympathetic politicians
are doing everything possible to see
that the trustees open the till.
Although no official information
concerning these activities has been
released by the foundation, whose
policies run true to the traditional
reticence of big philanthropies, the
following developments may be re-
ported with authority:
6 Foundation officers are study-
ing a proposal by Sen. William
Benton (D-Conn.) to set up a na-
tional citizens commission for radio
and television, with an initial ap-
propriation of about $50,000. This
commission, composed of prominent
citizens in many fields, would study
broadcasting with a view toward
recommending improvements.
Sen. Benton, it may be recalled,
is the author of a Senate bill to
create a National Citizens Advisory
Commission for Radio and Televi-
sion. If a similar body were estab-
lished privately by the Ford Foun-
dation, there would be even less
need for the Senator's government-
sponsored commission than there is
now. The Senator then could with-
draw his bill from the pigeonhole
where it has been mouldering, with
the graceful excuse that the Ford
Foundation's work had made his
proposal unnecessary.
It is known Sen. Benton suggest-
ed the foundation take an interest
in forming such a commission in a
conversation early this year with
C. Scott Fletcher, director of the
Ford Foundation and president of
the foundation's subsidiary, ths
Fund for Adult Education [Closed
Circuit, Feb. 4].
The Senator's words carry some
weight with Mr. Fletcher, who is
a former Benton employe. Before
joining the foundation Mr. Fletcher
was president of Encyclopedia
Britannica Films, which Sen. Ben-
ton owns. As of last week, the pro-
posal was reportedly under careful
study at foundation headquarters
in Pasadena, Calif.
© Foundation officers also are
screening requests of an unknown
but reportedly substantial number
from educational interests who wish
to occupy some of the TV channels
reserved by the FCC for non-com-
mercial, educational use.
These interests have only the
will. What they are seeking des-
perately from the foundation is the
way.
Last year, long before the thaw
in which the FCC definitely re-
served 242 educational channels, the
Ford Foundation was reported by
its consultant, James Webb Young,
who is also senior consultant to
J. Walter Thompson Co., not to be
of a mind to finance construction
of such stations.
There has been no statement of
the foundation's policy on this ques-
tion since then. Conceivably, the
policy could change. It must be
emphasized that Mr. Young's state-
ment was issued well in advance of
the thaw, when no final allocations
had been made; hence the founda-
tion could not have built educational
stations if it had wanted to. Fur-
ther, since that time educational
pressure on the foundation has been
mounting steadily.
Comr. Frieda B. Hennock, the
educators' advocate, has been
stumping education meetings ever
since the thaw, urging a speed-up
in plans to occupy the non-commer-
cial facilities. A get-the-money-
somewhere urgency is in the educa-
tional air these days, and a likely
somewhere is the vast treasury of
the Ford Foundation.
There is reason to assume Sen.
Benton will not confine his sugges-
tions to the foundation to the mere
proposal of a national commission.
It would be uncharacteristic of him
not to seize whatever opportunity
were afforded to advance others of
his theories on broadcasting.
One such theory is that sub-
scription television would provide
an excellent means to elevate the
general quality of broadcast serv-
ice. Indeed, one of the major issues
to which he hoped his own National
Advisory Commission would ad-
(Continued on page 68)
GET TV GOING
AN AROUSED Senate Interstate
and Foreign Commerce Committee
last week urged FCC to speed its
processing of TV station applica-
tions, a procedure slated to begin
July 1.
The commerce group did this by
action on two fronts:
(1) It formally called on the
Senate Appropriations Committee
to recommend a $600,000-plus in-
crease in the FCC budget to be used
specifically for the hiring of addi-
tional hearing teams. This figure
may be raised to $700,000-plus, it
was reported at the week's end.
(2) In effect asked Vice Chair-
man Rosel H. Hyde of FCC to act
as an emissary to the Commission
conveying the Senate committee's
desire for swift processing.
Setting for these demands was
the committee's hearing room
where Comr. Hyde was questioned
last Wednesday on his nomination
for re-appointment to the Commis-
sion [B«T, May 12].
Shortly after the brief question-
ing ended, the committee unani-
mously approved President Tru-
Sen. Johnson (D-Col.) greets Comr. Hyde (c) as hearing on the Commis-
sioner's re-appointment to the FCC gets underway. Sen. Capehart (R-
Ind.) seconds greeting. Johnson Committee later approved the nomination.
BROADCASTING • Telecast
Senators Tell FCC
man s re-appointment of Comr.
Hyde. He was confirmed by the Sen-
ate late Thursday.
Discussion on the TV application
load was set off by the commerce
committee's Chairman Ed C. John-
son (D-Col.). He asked how rapid-
ly the Commission could expect to
handle applications.
"You have a log jam," Sen. John-
son noted, "What do you expect to
do about it?"
Comr. Hyde painted this picture:
(1) FCC expects to first make
TV grants to the "larger cities" in
areas where there is currently no
television service.
(2) However, all applicants will
be given equal opportunity since the
cut-off date of July 1 assures a
"period of protection for filing."
(3) FCC hopes to be able to ap-
point additional examiners for pro-
cessing.
"Our greatest difficulty," Comr.
Hyde said, will be in expediting
those cases in which there are con-
flicts of interest. In time, he said,
by working from the larger cities
where conflicts are great to the
"smaller markets" where "there are
fewer conflicts of interest," FCC
hopes to process applications at a
faster pace.
He said the Commission expects
a contest for each channel in every
large market — that is, where there
(Continued on page 68)
May 19, 1952 • Page 59
NCAA BACKFIRE? Reseqrchers Catch F»mb|es
NATIONAL Collegiate Athletic
Assn. fumbled its football research
project, designed to back up the
monopoly blackout television policy
enforced last fall, judging by the
observations of two leading re-
search specialists.
Published a week ago [B*T, May
12] by NCAA, the research study
drew quick comments from Richard
M. Allerton, NARTB research di-
rector, and Lt. Jerry Jordan, inde-
pendent researcher who has made
extensive studies of TV's relation
to sports.
Said Mr. Allerton: "There is
nothing in the NCAA report that
definitely proves TV has a nega-
tive effect on attendance at college
football games."
And Lt. Jordan — "The real facts
in the NCAA research do not sup-
port the claim that television hurts
college football attendance badly."
Having found that NCAA's
stacks of tables fail to prove the
point on which NCAA bases its
football monopoly policy, Lt. Jordan
caught NCAA in a bit of publicity
legerdemain, to wit:
"The most important fact proved
by the NCAA survey was omitted
from the publicity release. This
was the admission, in the research
report, that colleges in TV areas
'reported only a moderate loss of
4% from their 1950 levels, com-
pared to a more serious 10% de-
cline for colleges with no TV com-
petition.' "
Mr. Allerton dug up a statistical
blunder that was declared to throw
the whole National Opinion Re-
search Center survey under a cloud
of suspicion.
9 NCAA's official report carries
a table (18) which claims that 34%
of TV owners are in the "lower
economic level," with 9% of non-
owners in that level.
0 Then NCAA accompanies the
table with this completely contra-
dictory statement, "Nationwide,
only 9% of the TV owners are
found in the lowest economic level,
compared with 34% of the non-
owners."
Most studies show that TV
owners are more numerous among
the lower and middle income
classes, Mr. Allerton pointed out in
noting the NORC claims that TV
owners are largely in upper and
middle groups.
That's not the only major blunder,
according to Mr. Allerton.
Table 19 on TV ownership by in-
terest in college football, divides
the adult public into three groups,
as follows (percent of TV owners
in each group) :
Great interest in college football, 47%
Some interest in college football, 39%
No interest in college football, 24%
By a type of mathematics whose
secret was not divulged, NCAA's
figures add up to 110%, a research
device that left Mr. Allerton thor-
oughly confused.
Mr. Allerton observed that
NCAA's report "is contradictory
in a number of ways, perhaps by
the very nature of the mixture of
variable interviews, inadequate
samples and types of investiga-
tions made."
In his observations, Mr. Allerton
chided NCAA for failure to use
base data showing average attend-
ance at football games in pre-tele-
vision and television years. Dept.
of Commerce figures, he continued,
show college football game receipts
were $91 million in 1947; $96 mil-
lion in 1948; $106 million, an all-
time record, in 1949, and $103 mil-
lion in 1950.
Cites Lower Enrollment
"It might be pertinent," Mr.
Allerton said, "to ask why in 1950,
a year of unlimited college football
game telecasting, admissions de-
clined only $3 million from the all-
time peak in 1949, and in 1949 at
the peak point, with considerable
telecasting of college games, there
was an increase over 1948 of $10
million. Actually, the decline in
admission figures in 1950 could
well have been accounted for by
the decreased enrollment in all
colleges." He added that the
"normal growth factor" in college
football attendance prior to the war
and after it should be shown.
This statement in the NCAA re-
port caught Mr. Allerton's eye,
"Over-all attendance, both in TV
and non-TV areas, was down from
1950 largely as a result of declin-
ing student enrollment and the
pinch of inflation."
He asked:
"Why is it concluded in the re-
port: That limited television in the
television areas caused a relatively
less decline in television areas than
the decline in non-television areas ?
Doesn't this mean that television in
1950 so stimulated interest in col-
lege football that attendance in
1951 in television areas went con-
trary to the trend in non-television
areas ? "
The sampling methods used in
the survey fail to meet professional
standards, judging by this com-
DEMOS MEET
Map July Radio-TV Plans
MILLION and a half dollars may
be spent on behalf of the Demo-
cratic ticket on radio and television
time during the campaign period
between the convention and elec-
tion. This was reported Thursday
in Chicago as members of the ex-
ecutive committee of the Demo-
cratic National Committee met for
the first time at the international
Amphitheatre to make plans for
the convention starting July 21.
Committee Chairman Frank Mc-
Kinney outlined plans for the con-
vention, calling special attention
at the closed-door session to the
importance of television and radio.
He pointed out the necessity of
using television, especially, "to the
utmost." In general discussion
about the medium, mention was
made of hall decorations and the
need for delegates to be in their
seats and meetings to start on time.
The appointment of J. Leonard
Reinsch, managing director of *the
ment in Mr. Allerton's analysis: I
"Nowhere does there seem 1 I
have been undertaken a samplin I
procedure which would be a trt
cross-section of all the people, an
certainly not, as set forth in th
introduction, a true cross-section c
those attending college footba
games; for example, 'arrangement
with 16 colleges to distribute ques
tionnaires to the stadium audienc
at a total of 37 games.' "
Mr. Allerton was completely be
wildered by this observation in th
report: "The personal characteris
tics of television owners closely re
semble those of football viewers."
"What does this mean," he asked
"and how is this very general con
elusion arrived at?" ,
As to the type of formula tha'
would produce usable results, Mr
Allerton offered these suggestions j
"To arrive at the effect of tele- I
vision on college football attend- 1
ance, studies should be made in
(Continued on page 70)
James M. Cox radio-TV properties,
as committee executive in charge
of television also was announced
by Mr. McKinney. (See separate
story).
Ken Fry, radio and television
director for the committee, pre-
sented a detailed convention and!
campaign promotion plan for the
use of broadcast media, but details
were not revealed. Shows will be
produced for local and network
spotting by the Joseph Katz
Agency. New York and Baltimore,
which will handle all advertising in
the campaign. Projects will in-
clude construction of shows for
minority groups and for specialized
groups such as women, labor and
farmers.
Convention and campaign plans
were discussed by some 20 mem-
bers of the executive committee,
headed by Chairman McKinney,
which will meet two days before
the convention in Chicago for a
"dress rehearsal." Among those
present was Mr. Reinsch, whose
appointment was effective last
Thursday.
Camera Assignments
Last Tuesday, representatives of
broadcasting and affiliated film in-
terests met with Republican and
Democratic party men to lay plans
for positioning television, news-
reel and still cameras. Live TV
cameras, TV newsreels and theatre
newsreels will each be assigned
four platform-bays on the floor of
the Amphitheatre. Each will have
an unobstructed view of the speak-
er's desk, platform and entire floor
area.
The men also checked nine co-
axial cables and more than 2,000
pairs of telephone and telegraph
lines which are being installed
permanently in the Amphitheatre
and convention building. Those
attending include Sig Mickelson
and Tommy Thompson of CBS-TV
New York; Dave Klein, NBC-TV
New York; Bill Birch, NBC-TV
Chicago; Ed Genock, Telenews, New
York; Ted Church, CBS New York,
and Gil Kingsbury, WLW Cincin-
nati.
REINSCH NAMED
Will Direct TV For
Democratic Committee
J. LEONARD REINSCH, managing director of the James M. Cox radio
and television stations, has been named by Frank McKinney, chairman
of the Democratic National Committee, as executive of the committee in
charge of television during the Presidential campaign [Closed Circuit,
May 12]. ★
The appointment was effective
May 15. Mr. Reinsch has been
granted leave of absence by Gov.
Cox, and James
M. Cox Jr., vice
president of the
Cox newspaper
and radio-TV or-
ganization.
Serving with-
out compensation,
Mr. Reinsch will
report directly to
Chairman McKin- Mr Reinsch
ney and will be in
full charge of all television activi-
ties.
With extensive background and
experience in political affairs, Mr.
Reinsch served as director of broad-
cast activities of the Democratic
party in the 1944 Presidential cam-
paign. He was radio consultant
to President Truman after he as-
sumed office in 1945 and has been
a party adviser since the 1944 cam-
paign.
Commenting on the appointment,
Chairman McKinney said, "The
committee is fortunate indeed in
getting Mr. Reinsch. He directs
the operations of WSB and WSB-
TV in Atlanta; WHIO and WHIO-
TV in Dayton, Ohio, and WIOD
Miami. He is vice chairman of the
NARTB Television Code Review
Board and a former member of the
association's board. He is cur-
rently a director of Broadcast
Music Inc. and is a recognized
authority in radio and television
station management and opera-
tions."
Mr. Reinsch entered radio in
1924 with WLS Chicago, working
in all divisions of broadcast sta-
tions except engineering. Back in
1930-31, he appeared on experi-
mental TV programs in Chicago.
He joined the Cox organization in
1934 and became managing director
of the radio properties in 1942 and
put WSB-TV and WHIO-TV on
the air. He holds many awards
for broadcast service and industry
achievements.
Page 60 • May 19, 1952
BROADCASTING • Telecasting
TWO TV BIDS
Four Amendments Filed
ONLY two new TV applications
were submitted to the FCC last
week — they were both for VHF
stations — but there were four
amended applications filed.
Filing for the first time is KXA
Seattle, which is 20% owned by
Wesley I. Dumm, president of
KSFO and KPIX (TV) San Fran-
cisco. Other stockholders include
Ray V. Hamilton, of Blackburn-
Hamilton radio station brokerage
house; Philip G. Lasky, general
manager of KSFO and KPIX
(TV) ; Robert B. Gaylord and Rob-
ert B. Gaylord Jr., partners in the
law firm of Gaylord & Gaylord,
San Francisco, and stockholders in
KSFO and KPIX (TV), and Lin-
coln Miller, general manager of
KXA. Group seeks Channel 7 and
plans to build a 200 kw transmit-
ter on Newcastle Hill, ten miles
east of Seattle.
The other new application was
from WGTC Greenville, N. C,
which is applying for Channel 9.
Transmitter and studios will be
in the same building about four
miles from Greenville. Construc-
tion cost for the 56 kw station is
estimated at about $201,000.
Amended application came from
WTAD-AM-FM Quincy, 111., affili-
ated with Lee Newspapers Inc.,
which has substantial daily news-
paper holdings through the Mid-
west and also owns KGLO-AM-FM
Mason City, Iowa, and WKTY La
Crosse, Wis. It asks for Channel
10 with 316 kw.
WPTF-AM-FM Raleigh, N. C,
owned by the Durham Life Insur-
ance Co., amended its earlier bid
for a channel in the tobacco coun-
try. It requests Channel 5 with
100 kw and expects to spend $523,-
000 on construction.
KMBC Amends Bid
Arthur B. Church's KMBC Kan-
sas City, Mo., filed an amended ap-
plication for Channel 9. Cost was
given as $611,251. Mr. Church and
his wife own about 72% of KMBC
and its sister-station, KFRM Con-
cordia.
The Y oungstown Vindicator,
which owns WFMJ - AM - FM
Youngstown, Ohio, amended its ap-
plication and asked for UHF Chan-
nel 33 with 185 kw and a 1,000 ft.
antenna. The estimated cost is
nearly a million dollars, with first
pear operating cost estimated at
[5131,000 more than the expected
revenue.
KTSA San Antonio, Tex., owned
>y the San Antonio Express and
Evening News, announced that it
vould file an amended application
isking for Channel 12. Plans call
"or 1,000 ft. tower with 316 kw
5RP.
WICC Bridgeport, Conn., re-
torted last week that it plans to
ile for UHF Channel 43. It will
iuild a 500 ft. tower north of
Jridgeport and will use a 10 kw
ransmitter.
WHEN (TV) Syracuse, N. Y.,
FIRST shipment of TV equipment believed to have arrived in that city is
received for WROV Roanoke, as Frank E. Koehler (I), WROV general man-
ager, checks out RCA equipment and Gorden Phillips (r), assistant manager,
"handles with care." Applicant for Channel 7 for over a year, station
expects more equipment this month.
television applications
Digest of Filed Those With FCC May 9 through May IS
(f Indicates pre-thaw ajrplication re-filed.)
Boxscore VHF UHF Total
Applications filed since April 14 18 9 28
* One applicant did not specify channel number.
Listed by States
t QUINCY, 111.— Lee Bcstg Co., Ch.
10 (192-198 mc), ERP 316 kw visual;
antenna height above average terrain
890 ft., above ground 804 ft. Estimat-
ed construction cost $305,949.48, first
year operating cost $171,432, revenue
$200,148. Studio location 510 Maine
St., Quincy. Transmitter location 4%
miles N. E. of Quincy, 39° 58' 22" N.
Lat., 91° 19' 54" W. Long. Studio
equipment DuMont, transmitter Du-
Mont, antenna RCA. Legal counsel
Pierson & Ball, Washington. Consult-
ing engineer E. C. Page Consulting
Engineers, Washington. Applicant is
licensee of WTAD-AM-FM Quincy,
60% owned by Lee Radio Inc., which
in turn is licensee of KGLO-AM-FM
Mason City, Iowa. Lee Radio Inc. is
owned by Lee Newspapers, which pub-
lishes La Crosse (Wis.) Tribune &
Leader Press, affiliated with WKTY La
Crosse. Lee Newspapers also publish
Davenport (Iowa) Times and Demo-
crat & Leader, Ottumwa (Iowa) Cour-
ier, Muscatine (Iowa) Journal, Mason
City Globe-Gazette, Mudison (Wis.)
was authorized by the FCC last
week to change its transmitter lo-
cation from Court Street and Os-
wego Blvd. to Sentinel Heights,
South of Syracuse. The station
will re-build its present 537 ft.
tower while using a temporary tow-
er. The re-built tower will be 930
ft. above average terrain. The
station has requested a power in-
crease of 200 kw ERP at the new
site. WHEN (TV) is owned by
Meredith Pub. Co., Des Moines,
publisher of Better Homes & Gar-
dens and recent purchaser of
WOW-AM-TV Omaha and KPHO-
AM-TV Phoenix. Meredith also
has TV applications for Albany
and Rochester.
State Journal, Hannibal (Mo.) Cour-
ier-Post, Kewanee (111.) Star-Courier
and Lincoln (Neb.) Star. Principals
include President Lee P. Loomis and
Vice President Herbert R. Ohrt (also
executive vice president of KGLO-
AM-FM).
t YOUNGSTOWN, Ohio— The Vin-
dicator Printing Co., UHF Ch. 33 (584-
590 mc), ERP 185 kw visual; antenna
height above average terrain 951 ft.,
above ground 1,000 ft. Estimated con-
struction cost $971,943.81, first year
operating cost $446,104.56, revenue
$315,000. Studio and transmitter loca-
tion Mabel Ave. between Gibson and
Zedaker, 41° 04' 46" N. Lat., 80° 38' 25"
W. Long. Studio equipment RCA,
transmitter RCA, antenna RCA. Legal
counsel Fisher, Wayland, Duvall &
Southmayd, Washington. Consulting
engineer James C. McNary, Washing-
ton. Applicant owns WFMJ-AM-FM
Youngstown and publishes Youngs-
town Vindicator. Principals include:
President and Treasurer William O.
Brown (1%), vice president, director
and stockholder of WFMJ-AM-FM;
Vice President William F. Maag Jr.
(18%), president and general manager
WFMJ-AM-FM, and Secretary Wil-
liam J. Brown (10%), national adver-
tising manager Vindicator Printing
Co., and secretary and director WFMJ-
AM-FM.
t KANSAS CITY, Mo. — Midland
Bcstg. Co., Ch. 9 (186-192 mc), ERP
31 kw visual; antenna height above
average terrain 499 ft., above ground
507 ft. Estimated construction cost
$611,251.53, first year operating cost
$743,198, revenue $990,000. Studio lo-
cation West 222 Eleventh St., Kansas
City. Transmitter location 1330 Balti-
more Ave., 39° 05' 51" N. Lat., 94°
35' 04" W. Long. Studio equipment
RCA, transmitter DuMont, antenna
RCA. Legal counsel Loucks, Zias,
Young & Jansky, Washington. Con-
ROADCASTING • Telecasting
suiting engineer Jansky & Bailey,
Washington. Applicant is licensee of
KMBC Kansas City and KFRM Con-
cordia. Principals include: President
and Treasurer Arthur B. Church
(38%), director for Midland Radio &
Television Schools of Georgia Inc.,
president and director for Mutual In-
terests Inc. (investment corporation);
Cicely I. Church (34%), wife of Mr.
Church, and Vice President George J.
Higgins (3%), managing director of
KMBC and KFRM.
GREENVILLE, N. C. — Carolina
Bcstg. System, Ch. 9 (186-192 mc),
ERP 56 kw visual; antenna height
above average terrain 538 ft., above
ground 537 ft. Estimated construc-
tion cost $200,966, first year operating
cost $100,000, revenue $150,000. Trans-
mitter and studio location on North
Side of U. S. Highway #264, about
four miles S.W. of Greenville City
Limits, 35° 34' 17" N. Lat., 77° 26' 41"
W. Long. Studio equipment RCA,
transmitter RCA, antenna RCA. Legal
counsel Phillip Bergson, Washington.
Consulting engineer Commercial Ra-
dio Equipment Co. Applicant is licen-
see of WGTC Greenville. Principals
include: President Earl McD. West-
brook (24%), 12% owner of WCKB
Dunn, N. C, and Chevrolet dealer;
Vice President John H. Adams (6%),
owner Adams Radio Repair Shop;
Secretary A. Hartwell Campbell (7%),
12% owner of WCKB and 49% owner
of A.A.A. Tower Co.; Treasurer Mrs.
Virginia J. Adams (6%), interest in
Chevrolet dealership; Director Mrs.
Mary E. Jones (10%), farming inter-
ests; Director Fred Jones (6%), no
other interests, and three other mi-
nority stockholders.
t RALEIGH, N. C— WPTF Radio
Co., Ch. 5 (76-82 me), ERP 100 kw
visual; antenna height above average
terrain 625 ft., above ground 537 ft.
Estimated construction cost $523,000,
first year operating cost $415,000, rev-
enue $480,000. Studio location Insur-
ance Bldg., Raleigh. Transmitter lo-
cation % mile East of Cary, N. C, on
U. S. Routes 1 and 70, 35° 47' 38" N.
Lat., 78° 45' 41" W. Long. Studio
equipment RCA, transmitter RCA, an-
tenna RCA. Legal counsel Loucks,
Zias, Young & Jansky, Washington.
Consulting engineer James C. McNary,
Washington. Applicant is licensee of
WPTF-AM-FM Raleigh. Principals in-
clude: President S. B. Coley (0.2%),
president and director for Durham
Life Insurance Co. and president of
WPTF-AM-FM; Vice President E. T.
Burr (0.2%), vice president Durham
Life Insurance Co. and WPTF-AM-
FM; Vice President R. H. Mason
(0.2%), vice president and general
manager of WPTF-AM-FM; Secre-
tary-Treasurer D. L. Cozart (0.2%),
secretary and director for Durham
Life Insurance Co. and WPTF-AM-
FM, and Director Graham B. Poyner,
program director for WPTF-AM-FM.
Durham Life Insurance Co. holds 99%
of stock of WPTF Radio Co.
SEATTLE, Wash. — KXA Inc., Ch. 7
(174-180 mc), ERP 200 kw visual; an-
tenna height above average terrain
1,422 ft., above ground 300 ft. Esti-
mated construction cost $340,678.33,
first year operating cost $510,000, rev-
enue $590,000. Studio location 320
Third Ave. West, Seattle. Transmitter
location Newcastle Hill, 10 miles East
of Seattle, 47° 32' 38" N. Lat., 122°
06' 24" W. Long. Studio equipment
RCA, transmitter RCA, antenna RCA.
Legal counsel Fly, Shuebruk & Blume,
Washington. Consulting engineer A.
E. Towne, Universal Research Labs.,
(Continued on page 70)
May 19, 1952 • Page 61
CRAVEN APPROVES Gives s"ppo|-tT°TV p|gn
FIRST support for the FCC's TV
allocations plan [B*T, April 14]—
tempered somewhat by an expres-
sion of doubt regarding its eco-
nomic bases — came last week from
former FCC Commissioner T. A. M.
Craven, now a Washington consult-
ing engineer (Craven, Lohnes &
Culver).
At the same time, the first con-
crete statement that the allocation
plan would be taken to court was
made by Paul M. Segal of the
Washington law firm of Segal,
Smith & Hennessey.
Mr. Segal said that WWSW
Pittsburgh would appeal that city's
assignments in an action to be filed
before June 12 in the U. S. Court
of Appeals in Philadelphia [B*T,
April 28, 211.
Further opposition comments are
expected from FCC Comr. Robert
F. Jones when he addresses the
Pittsburgh Advertising Club May
20, and a luncheon meeting of the
Federal Communications Bar Assn.
in Washington May 22.
Comr. Jones dissented in toto,
and vigorously, from the Commis-
sion's Sixth Report and Order. He
repeated his opposition to the final
TV allocation plan in a slashing
attack on the differences between
VHF and UHF coverage as pro-
vided by the report before the Ohio
Assn. of Broadcasters meeting in
Columbus early this month [B*T,
May 5].
Mr. Craven said, in a speech pre-
pared for delivery to the Institute
of Radio Engineers' Southwestern
conference in Houston, Tex., Sat-
urday, that the FCC approach in
the allocations plan "makes sense,
provided the policy objectives are
practical and provided there is not
too much inflexibility in making
necessary changes in detail."
He termed Comr. Jones' approach
WCBS-TV RATES
Increases Announced
A BOOST in the station rates of
CBS-owned WCBS-TV New York,
with the Class A hourly rate going
from $3,750 to $4,000 and Class A
announcements rising from $775
to $800, is being announced today
(Monday) by General Sales Man-
ager George R. Dunham.
Effective with the increase on
June 1, a new volume discount of
45% also will be applicable, after
other earned discounts, on sched-
ules of 12 or more daytime an-
nouncements per week. This new
discount is designed to encourage
the use of greater frequency by
daytime advertisers.
The new rate card, No. 11, will
introduce a new time classifica-
tion— Class D — covering broadcast
periods before 10 a.m. and after
midnight. Base hourly rate on
Class D time will be $750.
Mr. Dunham said the new rates
represent an increase of 6.7% for
Class A time and 3.1% for Class
A announcements, whereas set cir-
culation in the New York area will
have gone up 22.2% by June 1.
Page 62 • May 19, 1952
flexible and containing "engineer-
ing common sense."
Basis of his talk was the un-
known factors in UHF propagation
which as in most allocation prob-
lems, he pointed out, makes en-
gineers wish "that we could have
had foresight equal to our hind-
sight."
". ... I do not intend to imply
that the Commission's plan of allo-
cation is unsound from an engineer-
ing standpoint, assuming, of course,
that their basic policy is correct.
On the contrary, it represents, and
has taken into consideration, the
best engineering knowledge avail-
able today. At least it is a plan
which we can use in an orderly
fashion to commence operating
television stations throughout the
country."
The Commission's plan, however,
"does not parallel the economics of
the television broadcasting busi-
ness," Mr. Craven admonished.
"There is a dearth of frequencies
in some markets which could sup-
port more stations than are pro-
vided for by the Commission, and
an abundance of channels in
markets which possibly might not
support even one television sta-
tion.
"Any inflexible plan of alloca-
tion of a limited number of tele-
vision channels which affords an
abundance of facilities to poor
markets will prevent the establish-
ment of the necessary number of
stations in the better markets.
"Therefore, it is possible that,
as experience is gained in the fu-
ture, the Commission will recognize
economic laws and, in so doing,
they may resort to a reallocation,
as was found necessary in Standard
Broadcasting. Likewise, they may
abandon their rigid rules, based
solely on mileage separation, and
ZIV SHOWS
Business Increases Require
Expansion of Operations
AN INCREASE in business has prompted realignments and expan-
sion of operations for Ziv Television Programs, major film production-
distribution firm, M. J. Rifkin, vice president in charge of sales, said
last week in announcing six additions to his staff and expansion of a
seventh post. * ■
Albert Goustin, formerly with
the Blair representation organiza-
tion, has joined Ziv as Mr. Rifkin's
assistant in the eastern division,
while the duties of Michael M.
Sillerman, eastern sales manager,
have been increased to include the
charge of sales for New York City.
Other additions to the sales staff
are Charles Britt, named an ac-
count executive in the Memphis
division; James Bonfils, formerly
with KSD-TV St. Louis, appointed
account executive in the Cleveland
division; Leon Bernard, to assume
the comparable position for up-
state New York; Martin Katz,
formerly with WOR-TV New York,
assigned New York account execu-
tive and Vincent Van Buren,
Bothwell Advertising Agency,
named to specialize in television
drug cooperative programs.
A package that new staff mem-
bers will have a chance to handle,
Mr. Rifkin said, is the latest series
of Fireside Theatre programs, to
be distributed locally by Ziv as
Your TV Theatre.
Reviewing recent sales successes
of Ziv TV properties, which in-
clude The Cisco Kid, Boston
Blackie, Story Theatre, Yesteday's
Newsreel, Sports Album and Liv-
ing Book, Mr. Rifkin recalled that
his company's The Unexpected was
the first AM or TV program ever
to be sponsored by the Liebmann
Brewing Co., producers of Rhe;n-
gold beer and reputedly the largest
advertiser in the New York market.
The program was introduced in
a midweek, late-evening time spot
as a direct bid for the large audi-
ence viewing simultaneous cover-
age of fights on an opposing net-
work. Previous occupant of the
same time slot had drawn less than
a 3.0 rating, he recalled. The first
program of The Unexpected drew
what, for others, was an unex-
pected 10.0 rating, Mr. Rifkin ex-
plained four weeks later the drama
was topping the fights 17 to 14 and
beating out by four points another
popular drama series.
Narrated by film actor Herbert
Marshall, The Unexpected pro-
duced equally good results in other
markets, the Ziv sales manager
continued, drawing a 55.0 rating
on KING-TV Seattle where it com-
peted with other highly rated pro-
grams and a 27.0 on KRON-TV
San Francisco, a multi-station
market.
Similar results have been de-
monstrated by other Ziv film pack-
ages, Mr. Rifkin said. Boston
Blackie, produced only for tele-
vision with Kent Taylor assigned
to the leading role, averages a 32.1
rating in 20 markets, only six of
which are single-station, he noted.
Coupling familiar Hollywood
names with stories based on well-
known works of fiction has proved
as a successful element in the
formula which has helped build
Ziv successfully. An example is
The Cisco Kid, which stars Dun-
can Renaldo in the title role with
Leo Carillo as Pancho and other
Hollywood actors filling supporting
roles.
Story Theatre is another series
utilizing such movie names as
Jeanne Cagney, Eva Gabor, John
Beal, Hurd Hatfield and Robert
Alda in stories that have included
Guy de Maupassant's Diamond
Necklace, Henry James' The Real
Thing, Mark Twain's Celebrated
Jumping Frog and Charles Dick-
employ more precise engineering
methods of determining service in-
terference."
In reference to the oft-expressed
hope that all TV be assigned in a
continuous VHF band, Mr. Craven
pointed out that if TV was allo-
cated in the 54-402 mc band, it
would result in only 58 channels —
not sufficient for a nationwide serv-
ice. Therefore, he said, UHF must
be made to work.
"I can assure you that a UHF
television channel will be an ex-
tremely valuable franchise in any j
good market," he added.
What caused him pause, he ex-
plained, was the FCC's lack of con-
sideration of sporadic E and Fa '
layer reflections. He called it,
"amazing," predicted trouble when
there are many stations operating
co-channel with high powers.
Mr. Craven's speech was the
third public analysis on the TV
final report by a member of the
radio-TV industry. In addition to
Comr. Jones' Ohio talk, attorney
Arthur W. Scharfeld, president of
the FCBA, enumerated some of the
possible causes for court actions in
a talk before the Georgia Radio-TV
Institute at Athens, Ga., two weeks
ago [B*T, May 12].
Cites Minute Difference
Essence of WWSW's court ap-
peal will be, it is understood, the
minute separation differential on
Channel 4 between the Commis-
sion's 170 mile minimum and the
actual 169.39 miles between Pitts-
burgh and the transmitter of
WLWC Columbus. It will accuse
the Commission of "arbitrary and
capricious" action in failing to as-
sign this additional VHF channel
because it would be 3,000 feet be-
low the minimum.
It will also claim that the Com-
mission avoided its responsibilities
under the public interest and fair
and equitable distribution of facili-
ties clauses of the Communications
Act in maintaining so rigidly the
separation formula.
Meanwhile, WHIS Bluefield, W.
Va., asked the Commission to put
all of that state in Zone I — rather
than dividing it between Zone I
and II [Closed Circuit, May 5].
If that is done, VHF Channel 4
could be substituted for Channel
6 in Beckley and Channel 6 could
be reassigned to Bluefield, the sta-
tion said.
WHIS asked that the Commis-
sion's prohibition against any
changes in the allocations plan for
one year be waived in this in-
stance.
ens' Cricket on the Hearth, it was
noted.
Hollywood players also are fea-
tured in The Living Book, a pic-
torial history of the Bible which
has been praised by church leaders
throughout the country.
Yesterday's Newsreel, narrated
by top network voices, is a review
of men and events in the first half
of this century, and Television
Sports Album is a five-minute film
program with Bill Slater as nar-
rator, reviewing sports highlights.
BROADCASTING • Telecasting
WHAS -TV
covers the Derby for
and th^nat ion Applauds !
NeW York Times
"the »mrthri?ow»«n\s
Salt Lake City Tribune
In the 1946 race.
Racing Form*
"This was the first TV Derby
and it couldn't have been better.
This was racing at its best. This
was television at its best."
* from those who know racing best
Variety
rt„ better than
som? TStn Person vf-*°?*A
afforded to rnv nandlea
Technical ^^haS-TV crew
SSly toy ^TWner. Sandy
.,hNeeWYork D°»Y NeWs
Parison." ^ ou]d be no com-
Tfie same know-how makes WHAS-TV
local shows tops in 7 out of 8 categories, (pulse)
QUALITY OF PROGRAMMING
MAKES THE DIFFERENCE
WHAS TV
ASSOCIATED WITH THE COURIER-JOURNAL-LOUISVILLE TIMES • VICTOR A. SHOLIS, Director • NEIL D. CLINE, Sales Director
Represented Nationally by Harrington, Righter & Parsons, Inc., New York, Chicago, San Francisco
ROADCASTING • Telecasting
May 19, 1952 • Page 63
ABC-UPT
Merger Hearing Seen Running
Two or Three More Weeks
FAR from being in the home stretch, the ABC-United Paramount
Theatres merger hearing appears to have 2-3 weeks to run as the
FCC counsel announced last week that it wants to examine ten more
witnesses.
The week before, FCC attorneys
said they planned to call six thea-
tre operators to testify [B»T, May
12]. Last week they added four
more names to their list: Ralph
Goldberg, Dave Edwards, Donald B.
Leverette and Edwin Silverman.
According to the proposed sched-
ule, the ten Commission witnesses
would be on the stand through the
last of May. And still to return
for more examination are Dr. Allen
B. DuMont, president, Allen B.
DuMont Labs, and Barney Balaban,
president, Paramount Pictures Inc.
The augmented list of FCC wit-
nesses caused anguished reactions
from attorneys representing Para-
mount Pictures and United Para-
mount Theatres, who were hoping
that last week would see the end
of the four-month hearing.
After a lengthy off-the-record
discussion, FCC Hearing Examiner
Leo Resnick suggested that FCC
counsel and attorneys for UPT get
together in "their leisure hours"
to reduce the length of the list.
But, big as it was, FCC attorneys
indicated that their array of wit-
nesses was not as large as it might
have been. Many of the individuals
they wanted to interrogate are
either dead or too infirm to testify,
they reported.
On the stand last week were A.
KING-TV, AT&T
Live Network in July
KING-TV Seattle has been prom-
ised "live" network coverage of the
national political conventions in
Chicago this July, it was announced
Thursday by Otto P. Brandt, vice
president and general manager,
King Broadcasting Co., station
licensee.
Mr. Brandt praised quick action
by AT&T in approving KING-TV's
request for the service. AT&T, he
said, has confirmed plans by July
6 to complete microwave intercon-
nection to Seattle from Portland,
Ore., where cable has been laid
from San Francisco.
The Republican convention be-
gins July 7 with the Democratic
conclave set July 21. KING-TV
announced it will couple the con-
nection arrival with a promotion
campaign. It plans to set up 300-
400 sets at the Portland (Ore.)
Municipal Auditorium for closed
circuit showing to the public.
KING-TV's coverage will be fed
by CBS Television with Westing-
house the sponsor, Mr. Brandt said.
As of May 1, he noted, the count
of telesets in the area (Pacific
Northwest including Puget Sound)
was 144,200.
It also was noted that originally
AT&T had marked its target date
for Seattle microwave interconnec-
tion by 1953.
H. Blank, a UPT director who was
questioned for three days about
theatre practices and acquisitions
during the 1930's, and Arthur
Levey, president of Skiatron Corp.
(formerly Scophony Corp. of
America), who returned for his
second week of testimony.
Mr. Levey revealed that in 1944
Waddill Catchings, a director of
Warner Brothers, had become in-
terested in the Scophony system
of television and the firm's other
developments. Mr. Catchings — who
was said to have been responsible
for Warner Brothers' pioneering in
sound motion pictures 25 years ago
— was said to have had contacts
with several motion picture com-
panies which he thought might be
brought into the situation.
However, Mr. Levey said, the
plan was never carried out because
SCA Class "B" stockholders (Para-
mount Pictures and General Pre-
cision Equipment Corp.) put too
many hindrances in the way.
Mr. Levey repoi'ted that his plan
for the new Scophony envisioned
ALEXANDER QUITS
Joins RHC-Cadena Azul
CLARENCE G. ALEXANDER, op-
erations director of the DuMont TV
Network, joins the new U. S. -Cuban
ownership of the RHC-Cadena Azul
radio-TV network
in Cuba on June 1
as network man-
ager of opera-
tions.
He thus be-
comes the second
U. S. broadcaster
to take a key op-
erating post in
the Cuban net-
work, which CBS
Radio's News and
Public Affairs Director Edmund A.
Chester joined as general manager
and part owner when the new own-
ership took over from the Amando
Trinidad interests in a million-
dollar cash transaction in April
[B*T, April 14].
Mr. Alexander's resignation from
DuMont to join the Cuban opera-
tion was announced by Chris J.
Witting, DuMont director and gen-
eral manager.
One of the pioneers of television,
Mr. Alexander has been associated
with DuMont for approximately
two years. He moved to that net-
work from Kenyon & Eckhardt in
1950, serving as administrative
assistant to Mr. Witting before ad-
vancing to network operations di-
rector.
Mr. Alexander assisted Thomas
E. Hutchinson, then manager of
NBC-TV, in setting up the NBC
television organization in 1936, and
held several administrative posts
at NBC-TV before he was called
into the Air Force in World War II.
Mr. Alexander
such stockholders as Metro-Gold-
wyn-Mayer, Warner Brothers,
Paramount, 20th Century-Fox,
RKO, and possibly United Artists,
Columbia and Republic Pictures.
The contemplated firm would have
been controlled by a board of direc-
tors including a representative
from each of the motion picture
companies.
According to Mr. Levey, the
participation in Scophony by the
motion picture producers would
have developed television to a high
degree, while at the same time giv-
ing the film companies a chance to
see what TV might hold for them.
Mr. Blank, a midwest theatre
man, was examined by Benito
Gaguine, legal assistant to FCC
Comr. Rosel H. Hyde.
Profitable Film Booking
One of the highlights of Mr.
Blank's examination concerned a
contract with a Sioux City theatre
owner which gave Mr. Blank 40%
of the profits of the theatre for
booking its motion picture films.
But only the owner had to stand
the losses if the theatre failed to
make money.
Another question Mr. Gaguine
raised was how Mr. Blank hap-
pened to be appointed trustee in
bankruptcy for his own chain of
theatres after it had been sold to
Paramount.
Mr. Gaguine evoked much of the
past history of Tri-States Theatre
Co. and Central States Theatre Co.,
apparently looking for evidence of
restraint of trade or monopoly of
theatre ownership in various cities.
INTERIM' TV
Asked During Conventions
REQUEST to bring TV to non-
TV Chattanooga during the poli-
tical conventions was made to the
FCC last week by WAPO there,
video applicant.
In a letter to the Commission.
WAPO explained it had all its TV
equipment on hand and had per-
mission from WSB-TV Atlanta
to pick up and rebroadcast its
convention telecasts. It said it
could put out a 5 kw effective
radiated power signal on Channel
3 from a single-bay antenna to be
installed atop the 100-ft. tower of
its defunct FM station situated on
the top of Signal Mt., outside Chat-
tanooga.
There are more than 10,000 TV
sets in the Chattanooga area,
WAPO said. None of them get
good primary signals, it pointed
out. Since Chattanooga is the home
of Sen. Estes Kefauver (D-Tenn.),
one of the leading Democratic
candidates for the Presidential
nomination, interest is at "fever
heat," the station said.
If the Commission gave permis-
sion to go on the air, WAPO said
it would telecast only the proceed-
ings of both conventions. The
transmissions would be on a non-
commercial basis, it pointed out.
The Republican convention is
scheduled to begin July 7; the
Democratic, July 21. Both will be
in Chicago.
STILES RESIGNS
Joins Oregon Television Inc.
WALTER STILES Jr., who re-
signed last week from the engineer-
ing department of ABC-TV West-
ern Div., Los Angeles, has joined
Oregon Televi-
sion Inc. as gen-
e r a 1 manager.
Oregon Televi-
sion is expected
to apply in the
near future for
.i a TV channel at
H -J^H Portland, Ore..
mm ^jgrmwm an(j for other
mmm «P mwm northwest cities.
Mr. Stiles ?oiT«
ABC-TV in Los
Angeles in 1950, Mr. Stiles super-
vised construction of KPHO-TV
Phoenix, Ariz., and the change of
KPHO from 250 w to 5 kw. KPHO-
AM-TV was sold recently to the
Meredith Pub. Co. for $1.5 mil-
lion [B»T, May 5].
In 1935, Mr. Stiles joined CBS
in New York as an engineer, mov-
ing in 1942 to become chief engi-
neer of that network's owned and
operated WEEI Boston. In 1946
he opened an engineering consult-
ing office in Boston and the follow-
ing year in Washington, under the
name of Stiles & Waring. Mr.
Stiles was the first winner of the
William. S. Paley Award for tech-
nical achievement in 1935.
Principals Involved
Oregon Television is owned by
Portland businessmen Jack Meier,
Huntington Malarkey and Henry
White. Mr. Meier, the son of a
former Oregon governor, is a mem-
ber of the family that owns the
Meier-Frank department store in
Portland. Mr. Malarkey has lumber
interests in the Northwest. Mr.
White is a shipbuilder.
They plan to spend $400,000 in
building the Portland TV station
and estimate $255,000 as cost for
the first year of operation. Equip-
ment has already been purchased,
it is understood, and a closed cir-
cuit operation is planned for the
near future.
KECA-TV Sales Up
MORE than $500,000 in new local
business was signed by KECA-TV
Los Angeles during the week end-
ing May 9, according to Phil Hoff-
man, manager, and Frank King,
sales manager. April and May of
this year are the largest two
months' billings on the station since
its start in September 1949, they
said.
KNXT (TV) Business
SETTING a new high, KNXT
(TV) Hollywood made $200,000 in
new program sales for the week
ending May 9, including eight quar-
ter-hours totaling $150,000 in busi-
ness, plus one renewal and two
sales of segments of KNXT 10
O'Clock News, according to Wilbur
Edwards, general manager.
Page 64 • May 19, 1952
BROADCASTING • Telecasting
IN SAN FRANCISCO
AWARD TO KRON-TV
By Academy of Television Arts and Sciences,
San Francisco Chapter, for year 1951
Here is further proof that among the three San Francisco
TV stations, KRON-TV has established — and maintains
— clear-cut leadership. Evidence of this leadership grows
month after month because . . .
• With the market's highest TV antenna, KRON-TV
provides unparalleled "Clear Sweep" coverage
• KRON-TV presents the largest number of top-
rated shows — more than the other two stations
combined (Pulse and Tele-Que)
• KRON-TV attracts the most viewers in every
audience segment — men, women, teenagers, child-
ren (Tele-Que — Pulse does not measure)
• KRON-TV serves the largest number of adver-
tisers (Rorabaugh)
• KRON-TV offers the greatest percentage of
audience . . . both day and night, and throughout
the week (Tele-Que)
eck with FREE & PETERS for availabilities!
THE SAN FRANCISCO
TV STATION
THAT PUTS MORE EYES
on SPOTS
SAN FRANCISCO CHRONICLE • NBC AFFILIATE
SELL MORE ON CHANNEL 4
Free & Peters, Inc. offices in New York, Chicago, Detroit,
Atlanta, Fort Worth, Hollywood. KRON-TV offices and studios
in The Chronicle Bldg., 5th and Mission Streets, San Francisco
3ROADCASTING • Telecasting
May 19, 1952 • Page 65
TV CODE
NARTB Names Bronson
To Direct Liaison
NARTB 'S television code enforcement machinery was completed last
week with appointment of Edward H. Bronson, station director of
WBNS-TV Columbus, as director of Television Code affairs. The ap-
pointment came as organized civic and religious groups began to contact
NARTB on code enforcement prob- *
lems.
Harold E. Fellows, NARTB
president, said Mr. Bronson will
serve primarily
as liaison execu-
tive on code mat-
ters with the gen-
eral public and
interested organi-
zations. He will
report directly to
Thad H. Brown
Jr., NARTB di-
rector of televi- Mr. Bronson
sion.
No successor had been named for
Mr. Bronson at WBNS-TV as of
last Thursday. Richard Borel, gen-
eral manager of the station, will
assume active direction of WBNS-
TV on a temporary basis.
The job of directing Television
Code Affairs was authorized by
the NARTB board at its February
meeting. Details of the post were
drawn up by the Television Code
Review Board in March.
Mr. Bronson's attention will be
devoted to problems of code inter-
pretation, processing of complaints,
correspondence, relations with the
public and contacts with legisla-
tive and civic groups concerned
with code matters as well as with
stations subscribing to the code.
Now near the end of its third
operating month, the TV Code is
drawing a steadily rising amount
of attention from viewers and
organizations. The job of process-
ing this work has been handled by
Mr. Brown's staff in cooperation
WTTG(TV) POSTS
Edwards Named Sales Mgr.
PROMOTION of Neal J. Edwards,
account executive at WTTG (TV)
Washington, to sales manager of
the DuMont 0 & 0 Washington
outlet, was announced last Wednes-
day by Walter Compton, WTTG
general manager. The appoint-
ment is one of three involving
realignment of the station's sales
department.
Gordon Williamson, WTTG pro-
ducer-director for four years, also
was named to the sales department,
along with Alex W. Sheftell, for
the past year in charge of WTTG
public relations and publicity. All
appointments are effective immedi-
ately.
Mr. Edwards, a cameraman at
the DuMont station for several
years, had previous sales experi-
ence in other fields. He was
elevated to the sales department as
account executive in October 1950.
Mr. Williamson was active in sales
and programming at other D. C.-
Maryland stations before joining
WTTG. Mr. Sheftell previously
was in the station's traffic depart-
ment before assuming publicity
chores.
Page 66 • May 19, 1952
with the Legal Dept. The Code Re-
view Board is an industry advisory
group directly assigned to code
matters, and it in turn can recom-
mend punitive action to the
NARTB Television Board.
Signs of growing interest in the
TV Code begin to appear as the
review board's next meeting ap-
proaches. The board will meet
June 5-6 in Washington, just prior
to the June 9-10 meeting of the
full TV Board of Directors.
Already, the code has drawn the
wrath of the National Assn. of
Evangelicals. This group will ap-
pear before the review board to
claim "the same right to purchase
time on television and radio as any
other interests in America." Dr.
Theodore Eisner was recently
elected president of National Reli-
gious Broadcasters, serving a third
term.
Dr. Eisner is chairman of the
radio commission, National Assn.
of Evangelicals, and will represent
NAE before the NARTB code re-
view group. NAE is on record with
a resolution calling for elimination
of paragraph 1 (g) in the NARTB
TV Code's section on "Presenta-
tion of Advertising."
The code paragraph reads: "A
charge for television time to
churches and religious bodies is
not recommended."
NAE describes itself as "the
strongest body of believers in the
nation, as confirmed by the num-
ber of denominations and churches
affiliated and delegates in attend-
ance at their annual conventions,"
according to Emma B. Veacock, of
NAE's eastern division.
Mr. Bronson is expected to as-
sume his new NARTB duties June
1. He has an extensive radio in-
dustry record, starting his career
at WCOL Columbus in 1936. Serv-
ing as continuity director and then
assistant manager, he moved to
the Office of Censorship with out-
break of World War II. There he
served as an assistant to J. Harold
BALABAN IS HONORED
Dr. Wilson Compton Cites
DR. WILSON COMPTON, Inter-
national Information Administra-
tor for the Voice of America,
joined with civic and religious
leaders last week to pay tribute to
Barney Balaban, president of
Paramount Pictures Inc.
Dr. Compton addressed a lunch-
eon session of the Washington
Area Clergymen, held last Mon-
day at the Shoreham Hotel in
Washington, D. C. Mr. Balaban
was praised for his interest in
general welfare and his contribu-
tion of an historic document to the
New York Avenue Presbyterian
Church.
Ryan, of Storer Broadcasting Co.,
and later as assistant to John E.
Fetzer, who succeeded Mr. Ryan
as assistant director of censorship
for broadcasting.
After the war Mr. Bronson
joined WJEF Grand Rapids, Mich.,
as station manager, in association
with the station's owner, Mr. Fet-
zer, now chairman of the NARTB
code review body. In 1949 Mr.
Bronson returned to Columbus to
aid in putting the new WBNS-TV
on the air serving as station direc-
tor. He is married and is father
of two children; member of Sigma
Delta Chi, and member of SDX's
Central Ohio Professional Chap-
ter board.
Howard H. Bell, formerly of
WMAL-TV Washington, who joined
the NARTB TV organized last au-
tumn, serves as executive assistant
to the television director.
MATERIALS' BAN
NPA Mulls Easing of M 90
COMPROMISE regulation de-
signed to ease restrictions on pro-
duction of color television equip-
ment was still under consideration
by the National Production Au-
thority last week.
The proposed revised order (M
90) did not come before the
agency's Clearance Committee,
meeting in executive session last
Friday. Authorities held out hope,
however, it would be issued by
this month's end.
The present plan is to relax the
prohibition against manufacture of
colorcasting receivers and adapter-
converter equipment in certain in-
stances. Department stores, ex-
perimenting with closed circuit
theatre telecasting and theatre
video interests, as well as electronic
manufacturers who show just cause
for authorization to use existing
materials, would stand to benefit.
NPA has made plain that, re-
gardless of degree of relief, short-
age of technical skills will neces-
sitate retaining the lid on mass pro-
duction of colorcasting sets [B*T<
May 12].
NPA Administrator Henry Fow-
ler re-emphasized this factor anew
last Thursday. Addressing the Con-
struction Mobilization Committee
of the U. S. Chamber of Commerce,
Mr. Fowler stated the shortage of
engineers "could well become a
serious impediment to defense" in
the event of all-out mobilization. He
urged coordination of technical
skills among all industrialists.
Mr. Fowler also told the Senate
Banking Committee there is little
hope of decontrolling steel before
spring 1953 — a statement of para-
mount interest to existing and
potential TV broadcasters. He also
threw cold water on any prospect
of overall decontrol this year. Mr.
Fowler appeared before the com-
mittee on behalf of his nomination
as Defense Production Adminis-
trator (to succeed Manly Fleisch-
mann, resigned), which was unani-
mously approved.
BMI CLINICS
TV Sessions Begin Today
FIRST of three two-day television
clinics scheduled by BMI opens
today in New York, on the heels
of BMI's completion of 42 radio
program clinics in the U. S. and
Canada within a two-week period.
Subjects to be considered include
low-cost local TV programming,
reduction of production costs;
handling of local programs and spe-
cial events; film buying; selling;
programming; public service, edu-
cational, religious, agricultural and
political coverage; camera tech-
niques; short-cuts; low-cost music
programs, and music clearance and
legal problems.
Speakers for the clinics are sched-
uled to include Robert Swezey, WDSU-
TV New Orleans; Chris Witting, Du-
Mont Network; Chuck Holden, ABC-
TV; Paul Adanti, WHEN (TV) Syra-
cuse; Ralph Burgin WNBW (TV)
Washington; Joel Chaseman, WAAM
(TV) Baltimore; Don Fedderson,
KLAC-TV Los Angeles; Klaus Lands-
berg, KTLA (TV) Los Angeles;
George Moscovics and Bill Edwards,
KNXT (TV) Los Angeles; Robert
Purcell and Richard Moore, KTTV
(TV) Los Angeles; Philip Lasky,
KPIX (TV) San Francisco; Donn
Tatum, KECA-TV Los Angeles;
Walter Preston, WBKB (TV) Chi-
cago; Bruce Wallace, WTMJ-TV
Milwaukee; Theodore Streibert, WOR-
TV New York; Walter Emerson,
WENR-TV Chicago; Don Norman,
KNBH (TV) Los Angeles; Ward
Ingrim, KHJ-TV Los Angeles; Jules
Herbuveaux, WNBQ (TV) Chicago;
Frank Fogarty, WOW-TV Omaha;
Ted Cott, WNBT (TV) New York, and
Roger Clipp, WEIL-TV Philadelphia.
Second of the three TV clinics
will be held Thursday and Friday
at the Palmer House in Chicago,
and the third will be next Monday
and Tuesday at the Beverly-Wil-
shire in Hollywood.
DUROCHER SERIES
Stations Buy UTP Program
TWO more television stations con-
tracted last week for United Tele-
vision Programs' film series,
Double Play with Durocher and
Day, according to Aaron Beckwith,
UTP sales director, who said the
package had been sold to KFMB-
TV San Diego and WDTV (TV)
Pittsburgh.
The program, which Mr. Beck-
with said has received added im-
petus from the start of the baseball
season, features Leo Durocher,
manager of the New York Giants,
and his actress wife, Laraine Day,
in a series of informal interviews
with persons prominent in sports.
Other sales completed last week
by the TV film distributor include
The Chimps, produced by Bing
Crosby Enterprises, to WMAL-
TV Washington; Hollywood Off-
Beat, which was purchased by the
Graybar Electric Co. for WJIM-
TV Lansing, Mich. Reliance Foods,
through its agency, Pacific Na-
tional, signed for 26 weeks of Big
Town, to start on KING-TV Seat-
tle Wednesday.
BROADCASTING • Tel,
sting
A steady habit . . .
■ ■■iiMimimiiiiiiiiiii rrii
it' d" it* iL'hL"
of steady buyers!
When Hollywood Playhouse hits the screen
at 2 o'clock TV tune-ins really jump. Here is a
show that literally captures audiences . . . it's
become an afternoon habit with thousands of TV
fans. We can give you one success story after
another of advertisers whose products are sold on
Hollywood Playhouse. Complete details on request.
MON. THRU SAT.
2 TO 3 P.M.
Television Baltimore
WBAL-TV
NBC in Maryland
Nationally Represented by EDWARD PETRY & COMPANY
JROADCASTING • Telecasting
May 19, 1952 • Page 67
Ford Foundation
(Continued from page 59)
dress itself, if, of course, the com-
mission had materialized, was the
discovery of means to force FCC
adoption of subscription television.
It may be speculated he would
be no less interested in seeing such
a project undertaken by a private
commission organized by the foun-
dation.
Although it would be extreme to
say Sen. Benton exerts control over
any activity of the Ford Founda-
tion, his past associations and per-
sonal friendships with several of
the foundation's officers would in-
dicate he must have at least some
influence.
In addition to Mr. Fletcher, his
former employe, Sen. Benton has
more than passing acquaintance
with Paul G. Hoffman, foundation
president now devoting his time to
the Eisenhower campaign, and with
Robert Hutchins and Chester Davis,
foundation associate directors.
Mr. Hoffman is a director of
Encyclopaedia Brittanica Inc.,
which is Sen. Benton's property,
and was chairman of the board of
trustees of the Committee for
Economic Development at the time
Sen. Benton was vice chairman.
Dr. Hutchins was president of
the U. of Chicago when Sen. Benton
was vice president (1937-45) and
was chancellor of that university
when Sen. Benton was assistant to
the chancellor (1945-46).
Mr. Davis, former president of
the Federal Reserve Bank of St.
Louis, was a member of the board
of trustees of the Committee for
Economic Development when Sen.
Benton was vice chairman of the
board of trustees.
At the Pasadena headquarters of
the Ford Foundation last week a
spokesman admitted the organiza-
tion, which he characterized as "ex-
tremely interested in the field of
radio and television," was consider-
ing two basic problems: the alloca-
tion of television channels for edu-
cational use and the general future
of radio-TV programming.
He emphasized that no plans had
been made and that it was unlikely
any would be until the July meeting
of the board of trustees.
In the past year, the foundation
and its subsidiaries have made
grants to radio and television
activities totalling about $2 million.
The biggest sum, $1.2 million, went
to the Television-Radio Workshop
which is producing programs for
broadcast over commercial facili-
ties. A fortnight ago the Joint
Committee on Educational Televi-
sion, central agitating body for
educational TV, announced a new
Ford grant of $145,000, or $55,000
more than it received from the
foundation the year before. Addi-
tional grants of $260,000 and $300,-
000, respectively, have gone to Iowa
State U., owner of WOI-TV Ames,
la., for experimental TV program-
ming and to Lowell Institute,
Boston, for production of educa-
tional radio programs in coopera-
tion with the National Assn. of
Educational Broadcasters.
"LULU" award for best television commercial spot campaign is presented in
the sixth annual Frances Holmes Award Competition. L to r: Film star Barbara
Stanwyck, awarding statuette; Gunther Shirley, vice president, Metropolitan
Federal Savings; Doria Ba Hi, president, TV Ads, and Kirke Beard, account
executive, Anderson-McConnell Adv. The Los Angeles firms. Metropolitan
and TV Ads, which produces TV film commercials, shared in the honors.
Anderson agency services the account.
Get TV Going
(Continued from page 59)
is "a large concentration of popula-
tion."
Committee Chairman Johnson
said it is his understanding that
only five hearing teams (examiner,
engineer, attorney, secretary,
clerks) will be available to process
applications in television and at the
current pace of processing it would
take a "long time" for them to
wade through the present alloca-
tions. He said he was disappointed
that FCC "has not made this clear
to Congress."
Sen. Homer E. Capehart (R-Ind.)
asked whether newspaper appli-
cants would be given equal oppor-
tunity to obtain TV stations.
'No Discrimination'
Comr. Hyde asserted thei-e would
be no discrimination against "any
business activity."
No one applicant, regardless of
business interest, he said, should be
precluded from the granting of a
license in the public interest be-
cause of his legitimate business in-
terest. Neither does FCC intend to
discriminate against AM station
licensees, he said.
However, the Commissioner said
he could not discuss the AM li-
censee situation at length because
AM station applicants may be con-
tested in hearing by other interests
and the "other party may invoke
the argument of diversification" of
media in the community. But, he
noted, the factors of experience,
objectivity in operation and recog-
nition of public interest, may
weight the presentation of many
AM station licensees who seek TV
licenses.
In answer to a query by Sen.
Lyndon B. Johnson (D-Tex.), who
pointed to a complaint from a con-
stituent on the one-year wait be-
fore asking for local revision of
the final FCC allocations report,
Comr. Hyde said it would be desir-
able if administration changes
could be made in the report but
that the Commission does not want
to re-litigate the issue.
If FCC did not have to hear ap-
plicants on the grant of each chan-
nel, it would have tried to improve
its allocation report, Comr. Hyde
explained. However, he said, FCC
has announced it would not be able
to consider local changes until one
year has passed — otherwise, it
would have "to re-open the alloca-
tions proceeding." This, he said, is
a "reasonable regulation."
The Texan cited the case in his
state where the constituent is lo-
cated in a "rather small city" which
is 183 miles from a larger city
which has been assigned two VHF
stations. At this time, Sen. Lyn-
don Johnson said, there are no ap-
plicants for the stations and his
constituent would wish to apply for
one of the stations but does not
come within FCC standards which
preclude two stations operating on
the same channel unless 190 miles
apart.
Comr. Hyde explained that hear-
ing officers now have on their desks
"25 proceedings involving some
59 cases other than TV matters."
They had hoped to handle 15 cases
per year. But, he said, in 1951 the
number was eight and in 1950 it
was 10.
"Efforts of litigants to present
strong cases" will slow the hearing
procedure in TV even further, he
added.
Sen. Capehart, doing some quick
accounting, estimated it would take
10 years for FCC to put 1,000 TV
stations on the air, according to
current facilities. Committee Chair-
man Johnson noted that the aver-
age potential telecaster ties up
$500,000 to a million dollars in as-
sets in waiting for a license. It's
unfair, the Senator said, to have
this capital tied up.
Sen. Ed Johnson said the cost of
20 examiner teams (the Senator
has been urging the hiring of 13 ad-
ditional teams above the current
seven) at a $600,000-$700,000 ex-
pense to the government, would be
less than having seven examinei
teams process applications for some
20 years (to put about 2,000 TV
stations on the air).
Sen. Capehart at this point
moved that the committee go on
record requesting and urging the
Senate Appropriations Committee
to provide additional funds in the
independent offices appropriations
for fiscal year 1953 for the spe-
cific purpose of employing addi-
tional hearing-examiner teams to
process television applications.
Later, in executive session, the
commerce group unanimously ap-
proved the Capehart motion.
Other data revealed by Comr.
Hyde:
Investments in receivers and''
servicing of sets since 1948 total
$6 billion. Average cost of a TV
station, according to figures taken
from the 109 stations now operat-
ing, is $480,000.
The most expensive procedure in
both time and energy as well as
dollars to the Commission is its
necessity of explaining each and
every delay in expediting the TV
problem.
FCC estimates it will take an-
other two years before it can place
another TV station in St. Louis
(a one station city). Forty cities
are in a comparable situation.
He said it was his own opinion
that if the FCC budget remains
cut without additional funds for
hiring more examiner - hearing
teams, the Commission should ask
Congress for a supplemental ap-
propriation. But, of course, FCC
would prefer the funds be given
now in the 1953 budget before Con-
gress, he added.
The House last March voted
$6,108,460 to operate FCC in fiscal
1953, $1,966,540 less than the re-
quested $8,075,000 sought in Presi-
dent Truman's budget [B»T,
March 24].
Idaho Senate Republicans Henry
C. Dworshak and Herman Welker
informed the commerce group of
their endorsement of Comr. Hyde's
appointment.
AUTRY TO APPEAL
Film Rights Ruling
COWBOY singing star Gene
Autry said he plans to appeal a
decision by Federal Judge Ben
Harrison last Tuesday giving Re-
public Pictures and its subsidiary,
Hollywood Television Service Inc.,
the right to release more than 50
old Gene Autry western films to
television.
Judge Harrison's decision was
diametrically opposed to a ruling
made last October in favor of cow-
boy star Roy Rogers by Federal
Judge Peirson M. Hall in a similar
suit brought against Republic and
subsidiary.
Judge Harrison held that Repub-
lic's "unrestricted ownership
rights" of films include "rights to
license their exhibition on home
television receivers." He said spot
advertising is common practice in
most conventional movie theatres
and therefore Mr. Autry could not
hope to control advertising.
Page 68 • May 19, 1952
BROADCASTING • Telecasting
We are pleased to announce the com-
pleting link in the SARRA chain of
quality control . . . our own modern new
film laboratory, designed, staffed and
equipped to deliver the ultimate in TV
selling messages-
the VIDE-O-RIGINAL
VIDE-O-RIGINAL . . . WHAT IT IS
It's Sarra's name for a quality-controlled motion picture print, produced
in a laboratory designed especially for the making of TV prints. Each
and every print is custom-made and whether it is 1-minute or 8-seconds,
it receives individual attention in quantities of one or hundreds.
VIDE-O-RIGINAL . . . WHAT IT MEANS
It means that all of Sarra's creative photography, all of Sarra's visual
selling ability, reaches the television screen with maximum fidelity.
VIDE-O-RIGINAL prints combine Sarra standards with station
requirements.
VIDE-O-RIGINAL . . . WHAT IT DOES
It provides complete quality protection from storyboard to home recep-
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'Copyright 1952. SARRA, INC.
DEAS • SCRIPTS • STORYBOARDS • ANIMATION • PHOTOGRAPHY ■ PROCESSING
IROADCASTING • Telecas
May 19, 1952 • Page 69
NCAA Backfire?
(Continued from page 60)
ELECTRONICALLY operated model of the 15-acre CBS Television City under
construction in Hollywood is being exhibited by CBS in New York. Miniature
TV city above measures 15 x 14 feet and weighs approximately two tons.
comparable television and non-tele-
vision cities. Half of the sample
of a true cross-section of people
should be in television cities with
comparable television set penetra-
tion and with home colleges of
comparable standing in the athletic
world and unrestricted telecasting
going on in this half of the sample.
The other half of the sample should
be in communities where there is
no television available and, of
course, of a true cross-section of
people there. Such studies should
run over a period of at least three
years, and then possibly conclu-
sions might be drawn about the
effect of television on college foot-
ball game attendance."
Mr. Allerton observed, "There
has been no opportunity given to
demonstrate conclusively that tele-
vision, in the long run, favorably
or adversely affects college foot-
ball game attendance. The Jordan
reports would indicate that, in the
long run, attendance would be
helped."
He added this comment, "The
comparisons made in the NCAA re-
port are between non-television
areas and television areas where
an attempted blackout of local
games was in existence." This, he
said, supports the charge that noth-
ing in the report definitely shows
that TV has hurt attendance at
college football games.
Novelty of TV Theory
Lt. Jordan said NCAA figures
actually support "the novelty
theory of TV's effect. As length of
ownership increases, attendance
recovers from the initial TV hurt,
and television begins to help build
new fans. That may be why college
football attendance has not dropped
more as a result of a 15% decline
in male students."
In citing data showing that 45%
of men and 66% of women have
never attended a college football
game, Lt. Jordan said, "College
football, as well as other sports,
have a great opportunity for in-
creased attendance if they can
arouse interest in that vast seg-
ment of the population. Any cur-
tailment of the publicity afforded
by newspapers, radio or television
will tend to prevent that group
from becoming interested.
"The city of Pittsburgh should
prove an object lesson to sports
promoters. There is less televising
of athletic events in Pittsburgh
than in any other city with big
league sports. The NCAA report
shows the result. Attendance
among the younger age group of
TV owners (under 40) is signifi-
cantly lower than among non-
owners. This condition is not true
in Boston where sports events have
been more frequently televised.
Also, there is an indication that at-
tendance is increasing with the
length of TV ownership in Boston,
while it is decreasing in Pitts-
burgh. These figures suggest that
the continuation of a TV ban may
backfire."
Colleges should study that sec-
tion of the report dealing with the
public's attitude toward the NCAA
plan, Lt. Jordan said, referring to
the admission that "the majority of
those who held opinions about it
were unfavorable."
He added that the NCAA report
shows "by far the largest attend-
ance decline last year occurred in
the Mountain District, one of the
two districts with practically no
TV. In six of the seven NCAA
districts where comparisons are
possible, the colleges with no TV
competition fared worse than those
with TV competition, in 1951 at-
tendance compared with 1950."
Panitt Opinion
Critical comment on the NCAA
report was given by Merrill Panitt,
Philadelphia Inquirer sports com-
mentator, who caught the revela-
tion that attendance "dropped less
in areas where football games were
televised than it did where there
was no televised football."
Mr. Panitt referred to NCAA in
these terms, "You remember the
NCAA, don't you? That's the group
of sweethearts who decided they
were bigger than both of us — the
television industry and the viewers
— and then proceeded to dictate ex-
actly what college football games
could be televised, where they
should be televised and when the
nation's largest cities should suffer
Saturday afternoon football black-
outs." He observed that the survey
was conducted by "the National
Opinion Research Center of the U.
of Chicago, an institution that
luckily gave up football before
NCAA got its claws into the
game."
TV Applications
(Continued from page 61 )
San Francisco. Applicant is licensee
of KXA Seattle. Principals include
President Wesley I. Dumm (20%),
president of KSFO San Francisco and
majority stockholder of KPIX (TV)
San Francisco, and owner of invest-
ment business in Pasadena, Calif.;
First Vice President Robert B. Gay-
lord (45%), officer and director for
KSFO and KPIX (TV), director for
KXA and partner in San Francisco
law firm of Gaylord & Gaylord; Vice
President Philip G. Lasky (5%), vice
president and general manager of
KSFO and KPIX (TV); Vice Presi-
dent Lincoln Miller (%%), general
manager and director for KXA;
Treasurer F. M. Dumm (9%), officer
and director for KSFO and KPIX
(TV), minority stockholder in KPIX
(TV), and treasurer and minority
stockholder of KXA; Secretary Robert
B. Gaylord Jr., assistant secretary of
KPIX (TV), stockholder in KXA, sec-
retary and director for KXOA Sacra-
mento, and partner in San Francisco
law firm of Gaylord & Gaylord, and
Ray V. Hamilton (7%), Blackburn-
Hamilton Co., radio station and news-
paper brokers.
Now It Winks
CBS-TV network added an-
other improvement last week
— this time on its own trade-
mark. The network's signa-
ture— a dial eye — had been
shown on a Telop slide since
it was first introduced nine
months ago, but as of 10:59
a.m. EDT Friday, the eye
began to move. Set-owners
will notice, as the first of
three variations to be pro-
duced on film, the eye now
opens and closes. Revamp-
ing the trademark, like its
original design, was super-
vised by William Golden,
creative director of CBS-TV
advertising and sales.
GREAT BRITAIN TV
No Commercials Now
GREAT BRITAIN White Paper
last Thursday announced commer-
cials will not be carried on the
country's TV for at least another
three or four years. The Conserva-
tive government was said to favor
sponsorship of TV programs when
the country passes over the rough
spots of its arms and export drives.
The forecast for this road to re-
covery period was given as "at
least three or four years" from
now. The nation's only TV channel
and the three radio networks in
Great Britain are operated by the
British Broadcasting Corp., which
is government owned and operated.
No advertising is carried on broad-
cast media there.
HQLCOMB NAMED
To New KNXT (TV) Post
GRANT HOLCOMB, newscaster
and commentator with KNXT (TV),
CBS-TV O&O station in Hollywood,
has been appointed to newly-created
post of director of news and special
events for KNXT and CBS Tele-
vision Network in Hollywood,
Wilbur S. Edwards, KNXT general
manager, and Sig Mickelson, CBS-
TV director of news and public
affairs, announced last week.
In his new post, he will supervise
local and network news and special
events originating in Hollywood.
CBS-TV CITY
Two-Ton Replica on Display
TWO-TON replica of the CBS-TV
Television City, flown from the
West Coast to demonstrate how
the $7-million studio building now
under construction in Hollywood
will operate, was shown in New
York last week.
The 14 by 15 foot model, said
to be one of the largest scale and
precision-built architectural minia-
tures constructed, will be exhibited
publicly in a national tour begin-
ning this month, J. L. Van Volken-
burg, CBS-TV president, said.
Equipped with electric controls
which will raise and lower roof
sections, provide both day and
night lighting conditions, demon-
strate rotary stage equipment, and,
detailedly, spin a miniature record-
ing on a miniature turntable, the
model was constructed by Dale
Clark & Assoc., Los Angeles.
Special features of the scaled
construction are a two-way mir-
rored floor to show space arrange-
ment under a main studio and a
sliding drawer panel which, pulled
out, indicates workshop areas as
they will be built in the building's
lower level.
The actual building is being
erected on a 15-acre site at Beverly
Blvd. and Fairfax Ave., Hollywood.
Scheduled to be completed about
Oct. 1, the sti'ucture was designed
exclusively for TV production needs
and contains four studios with 12,-
100 square feet of space each, ar-
ranged with their subsidiary units
to allow for completely separate
flows of three "main program ele-
ments: performers, production
equipment and audiences.
The building is organized so that
additional and similar units can be
added. Final plans call for 20
studios plus a 13-story administra-
tion unit.
Three Join WPIX (TV)
MALCOLM O'MARA, TV station
consultant; William H. Rich, Muzak
Corp., and Philip Cohen, WJZ New
York, have been added to sales unit
of WPIX (TV) New York's mer-
chandising staff "in preparation for
a concerted drive for fall business,"
station spokesmen have announced.
Page 70 • May 19, 1952
BROADCASTING • Telecasting
• ••Set sales
are a-hummin'!
WOAI-TV will join the live network
on July 1st! Local TV dealers and
distributors are giving enthusiastic
reports about the tremendous surge
in set sales in the San Antonio
market.
YOU SPOT ADVERTISERS CAN STILL
BUY WOAI-TV AT RATES BASED ON
SETS IN THIS MARKET ON JULY 1,
1951 — OVER 11 MONTHS AGO.
TV SETS HAVE INCREASED MORE
THAN 57% SINCE THAT TIME.
Get Petry to give you availabilities
on announcements and program
time on WOAI-TV. IT'S A BONUS
BUY on San Antonio's First TV
station. First on the air — First in
audience!
Represented tiatioiullj by
EDWARD PETRY & COMPANY,
NEW YORK, CHICAGO, LOS ANGELES. ST. LOUIS,
DALLAS, SAN FRANCISCO, DETROIT
cHnnn'EL 4
OADCASTING • Telecasting
May 19, 1952 • Page 71
DuMONT WAGES
Are Hiked; Strike Off
STRIKE threatened against the
DuMont Television Network's home
station, WABD (TV) New York,
and expected to have involved the
DuMont-owned outlets WTTG (TV)
Washington and WDTV (TV) Pitts-
burgh, was avoided last week when
the network agreed to a cost-of-
living increase and an adjustment
in rates to those current in New
York.
Technical employes who had
voted to strike a week earlier were
members of Local 794, Television
Broadcasting Studio Employes
Union, a unit of the International
Alliance of Theatrical and Stage
Employes ( AFL). Their strike
was to have been paralleled in
Washington and Pittsburgh by fel-
low unions there, where the dis-
rupted negotiations have been re-
sumed by the network.
GATHINGS QUIZ
Coverage Right Asked
WMAL-AM-TV Washington last
week requested permission to air
the "morals" investigation by the
House if the probe does materialize.
Kenneth H. Berkeley, vice presi-
dent-general manager of the Wash-
ington Evening Star stations,
pointed out that the hurdle of
House Speaker Sam Rayburn's (D-
Tex.) ban on broadcast media
would have to be cleared.
'Morals' Probe
(Continued fi
with similar resolutions in the
House, noted that the pictures on
television are made by the adults
and "are not made by the children
or the young folks themselves . . .
then [the adults] expect the young
folks to have a high respect for
the morals of our country . . ." He
added:
We do not want to be in a position
of seeming to censor everything that
comes along. On the other hand, I think
it is a pretty good idea that the Con-
gress . . . sort of keep a hand in on
this thing and give it a little policing
once in a while . . .
In addition to this frank admis-
sion of "policing," his colleague,
Rep. Gathings, declared that one
of the objectives of the investi-
gation would be to determine
whether increases in crime are
incited by radio-TV programs.
Rep. William M. Colmar (D-
Miss.), warned that those who put
programs on the air should be
diligent that the "impressionable
youth of the country" do not "get
the wrong concept or philosophy of
life."
Veteran debater Clare Hoffman,
Michigan Republican, asked about
the meaning of the resolution's
language referring to "or other-
wise offensive matter."
"Just how far are we to usurp
the province, the duties of fathers
and mothers?" he asked the House.
Noting a letter from a constituent
Course Unset
•om page 27)
protesting against a beer ad, the
congressman said:
He wants the Congress to act as cen-
sor . . . Why does not Dad just turn
off the o Fr^rfSwiaO* program. . . .
Congress should not he required to
enter the home and, assuming the du-
ties of parents, tell the children what
they can and cannot see or hear.
Should we attempt to censor all of these
things, we could get into a terrible
fix. . . .
Rep. A. L. Miller (R-Neb.) as-
serted:
The industry, movie and television
ought to set up and enforce a high
standard. Congress ought not to have
that task.
... it is impossible to legislate
morals, and it is difficult to say what
we should or should not teach. The
committee can render a service to the
public by a wise and cautious approach.
I am sure the industry will assist in
every way. ... I hope no censorship
or iron hand of authority will be forced
on the growing industry of television.
Cooperation is the need.
The responsibility of entertaining the
public through television belongs to the
industry. They should police the shows
and assure the public that lewd, ob-
scene, indecent, and vulgar shows or
words will not be used on the programs.
A penalty should be established for
violation.
Mr. Fellows in his statement also
warned that the Gathings move
"could establish a dangerous prec-
edent in this nation. . . . For there
could emerge from the 'investiga-
tion' proposed in the . . . resolution
'legislative action to eliminate
offensive and undesirable radio and
television programs."
But, he asserted, "the proposal
does not indicate the criteria for
determining what might be con-
sidered 'undesirable' or 'offensive.' "
Calling the House action a "funda-
mental disregard of our traditional
American freedom of speech con-
cept," Mr. Fellows said that when
Congress enacted communications
law it "specifically withheld from
the governmental regulatory body
the power of censorship over the
programs broadcast by the li-
censees.
"The best thing I can see coming
out of this so-called investigation
is the opportunity it will give
broadcasters to discuss with Con-
gress some of the things that in-
dustry itself is doing."
Industry Doing Something
He said the industry already has
been receiving comments from
public and private groups about TV
programming and "the industry is
doing something about the situa-
tion."
An amendment to the resolution
on comic books and pocket-sized
books offered by Rep. Rees would
have included "other publications."
However, this amendment was
beaten down in the House as it was
feared it would include investiga-
tions of newspapers.
Rep. Joseph P. O'Hara (R-Minn.),
a member of the commerce com-
mittee, said later, "I have some
doubt as to just what the com-
mittee will do. The resolution is as
wide open as the poles."
Md^m M*YETtF~"1^ .Boclnr-i j MORGAN . . oH"T'" I
Take a good look at this area
This is the coverage area of WSAZ-TV
It is in an area of
2,000,000 Persons
Here is a market larger than
HOUSTON
WSAZ-TV
HUNTINGTON, WEST VIRGINIA
CHANNEL
X \ f,y{ FRANKUN
\ FLOYD ,'
\ WYTHE r-
N^SMYTH ^,!> \ \;
\,^'CRAYSON \ CARROLL j.'
'^T^'.^J^T^he /' AUEGHANY,' STOtts"""!'
WSELL*
E N N.' ' \ ,
, \ UNION > /'GREENE j ■ V^ATAUt
' ' ' jT y Uming/X CARTER/ 'v*ATAUGA v
SON
.X-M
^y^WATAUGA^.,'
i ,Tjnicoi^"^\XaVERy'v 4.
I Countict credited to WSAZ-TV b»
| NBC Research Department.
□
WSAZ-TV regularly receive* >
For more information call . . . THE KATZ AGENCY, INC
Page 72 • May 19, 1952
BROADCASTING • Telecasting:
m t m
EWERS
VIEWPOINT
Some 70 air line miles from San Fran-
cisco, Middletown, California, with
4,500 feet of Mt. St. Helena and other
coastal mountains shadowing reception,
is scarcely a place to look for an en-
thusiastic TV audience But Mrs. Joe Merchant and her family are none the less
ardent KPIX viewers. Channel Five, she writes, offers
"all the programs a family could wish to see . . . drama,
comedy, musicals, wrestling, boxing, children's shows
we parents approve of."
Greatest shows . . . brightest stars ... to delight the
"fringe" audiences as well as the great San Francisco-
Oakland Bay Area make KPIX, the "sell" station of
Northern California, your first choice in television. Ask
the Katz man!
CHANNEL
Represented by
SAN FRANCISCO
CBS and DUMONT
the Katz Agency
Networks
BROADCASTING • Telecasting
May 19, 1952 • Page 73
Station
Dallas
7elevUi<**t Station \
SERVES THE LARGEST
TELEVISION
MARKET...
DALLAS and
FORT WORTH
More than a Million
urban population in the
50-mile area
More than TWO MILLION
in the 100-mile area . . .
NOW
telestatus
7 Love Lucy' Stil
Tops Ratings
(Report 216)
AMERICAN Research Bureau
national rating for April show
/ Love Lucy, starring Lucille
Ball and Desi Arnaz, in first place
both in number of homes reached
and rating-wise.
The program had a rating of 63.2
and tests show that it was viewed
in 10,600,000 homes, reportedly the
greatest number of homes for any
regularly scheduled program in
television history. Figures for the
week April 1-7:
Homes
Rank Program %
1 I Love Lucy (CBS) 63.2
2 Talent Scouts (CBS)
3 You Bet Your life (NBC)
4 Red Skelton (NBC)
5 Show of Shows (NBC)
6 Godfrey & Friends (CBS)
7 My Friend Irma (CBS)
8 Comedy Hour
(Abbott & Costello) (NBC)
9 Star Theatre (NBC)
10 Fireside Theatre (NBC)
Rank Program
1 I Love Lucy (CBS)
2 You Bet Your Life (NBC)
3 Red Skelton (NBC)
4 Show of Shows (NBC)
5 Godfrey & Friends (CBS)
6 Comedy Hour
(Abbott & Costello) (NBC)
7 Star Theatre (NBC)
8 Fireside Theatre (NBC)
9 Talent Scouts (CBS)
10 Television Playhouse (NBC)
57.4
50.6
50.0
46.4
45.1
43.2
42.8
39.9
39.5
Tooo'"
10,600
8,260
8,040
7,910
7,230
6,960
6,710
6,470
6,410
6,130
Camera improvements
Announced by Telenews
IMPROVEMENTS in the Wall
camera system, to minimize the
time consumed by the synchroniza-
tion process, were announced last
week by Telenews Productions,
New York, whose cameramen rede-
signed their equipment in conjunc-
tion with Douglas Electronic Labs.
The redesigned cameras provide
perfect synchronization of sound
and picture, it was said, so that the
negative can be put directly on the
air — and reversed electronically —
to save the laboratory time usually
spent to coordinate the sound track
and the picture frames. Other im-
provements include testing equip-
ment that is built into the ampli-
fier, optional use of the sound with
or without noise reduction, and
cutting the weight of the combined
equipment from 40 to 18 pounds.
Set Owners Approve
Servicing Work
MOST TV set owners approve the
quality of work performed by their
TV service technician, according
to a nationwide survey of 5,000
families by Elmo Roper for RCA
Victor and RCA Service Co.
E. C. Cahill, president of RCA
Service Co., said results showed
86% of all television owners who
had experience with TV service
termed the work as "really good"
(68%) or "fairly good" (18%),
while only 7% expressed dissatis-
faction and 7% did not reply.
Mr. Cahill said he believes the
Roper survey is the first poll made
on a nationwide basis. He said
results also showed two out of three
owners considered servicemen's
charges as "entirely reasonable,"
while only one out of ten felt
charges were "too high."
Fully 88% of owners reported
their serviceman as "pleasant and
courteous" and another 6% consid- 1
ered his manner "satisfactory"
while 6% did not reply, he said.
Three out of four persons
thought service work on their TV
sets had been done in a reasonable
time. Only one out of five felt he
had to wait too long, he said.
An investment of more than $200
million is represented in the tele-
vision service industry, Mr. Cahill
reported, including elaborate test-
ing equipment and trucks and tools.
* * *
Set Sales in Canada
Lower Than in '51
SALES of TV receivers in the first
three months of 1952 totaled 13,851
units valued at $6,925,240, as com-
pared to 14,052 units valued at
$7,696,855 in the first three months
of last year, according to the
Radio-Television Mfrs. Assn. of
Canada. Total of Canadian TV set
sales to end of March 1952 was
92,289 sets valued at $44,439,265.
Inventories at March 31 were 14,284
sets.
TELEVISION HOMES
in KRLD-TV'S
EFFECTIVE COVERAGE
AREA
EXCLUSIVE CBS
TELEVISION OUTLET FOR
DALLAS-FORT WORTH
AREAS
— This is why — -s.
(krld-ty)
^ is your best buy —
Channel 4 . . . Represented by
The BRANHAM Company
Page 74 • May 19, 1952
Weekly Television Summary— m
May 19, 1952 — Telecasting Survey
City
Outlets On Air
Sets in Area
City
Outlets On Air
Sets in Area
Albuquerque
KOB-TV
14,400
Louisville
WAVE-TV, WHAS-TV
150,148
Ames
WOI-TV
90,456
Matamoros (Mexico)-
Atlanta
WAGA-TV, WSB-TV WLTV
185,000
Brownsyille, Tex
XELD-TV
20,300
Baltimore
WAAM, WBAL-TV, WMAR-TV
385,876
Memphis
WMCT
130,255
Binghamton
WNBF-TV
62,400
Miami
WTVJ
116,000
Birmingham
WAFM-TV, WBRC-TV
90,000
Milwaukee
WTMJ-TV
328,084
Bloomington
WTTV
144,000
Minn.-St. Paul
KSTP-TV, WTCN-TV
322,900
Boston
WBZ-TV, WNAC-TV
886,349
Nashville
WSM-TV
68,418
Buffalo
WBEN-TV
264,618
New Haven
WNHC-TV
262,000
Charlotte
WBTV
152,096
New Orleans
WDSU-TV
92,977
Chicago
WBKB, WENR-TV, WGN-TV, WNBQ
1,133,992
New York-
WABD, WCBS-TV, WJZ-TV, WNBT
Cincinnati
WCPO-TV, WKRC-TV, WLWT
348,000
Newark
WOR-TV, WPIX, WATV
3,059,400
Cleveland
WEWS, WNBK, WXEL
613,548
Norfolk
WTAR-TV
115,100
Columbus
WBNS-TV, WLWC, WTVN
227,000
Oklahoma City
WKY-TV
129,437
Dal la s-
KMTV, WOW-TV
127,913
Ft. Worth
KRLD-TV, WFAA-TV, WBAP-TV
166,000
Philadelphia
WCAU-TV, WFIL-TV, WPTZ
1,042,000
Davenport
WOC-TV
98,445
Phoenix
KPHO-TV
55,100
QuadCities Include Davenport, Moline, Rock Ise.
E. Moline
Pittsburgh
WDTV
393,000
Dayton
WHIO-TV, WLWD
235,000
Providence
WJAR-TV
212,000
Detroit
WJBK-TV, WWJ-TV, WXYZ-TV
750,000
Richmond
WTVR
124,342
Erie
WICU
162,384
Rochester
WHAM-TV
144,000
Ft. Worth-
Rock Island
WHFB-TV
98,445
Dallas
WBAP-TV, KRLD-TV, WFAA-TV
166,000
QuadCities
Include Davenport, Moline, Rock Ise.,
E. Moline
Grand Rapids
WOOD-TV
217,081
Salt Lake City
KDYL-TV, KSL-TV
76,652
Greensboro
WFMY-TV
113,034
San Antonio
KEYL- WOAI-TV
77,193
Houston
KPRC-TV
141,000
San Diego
KFMB-TV
133,250
Huntington-
San Francisco
361,000
Charleston
WSAZ-TV
84,750
Schenectady-
KGO-TV, KPIX, KRON-TV
Indianapolis
WFBM-TV
232,000
Albany-Troy
WRBG
209,800
Jacksonville
WMBR-TV
56,000
Seattle
KING-TV
139,800
Johnstown
WJAC-TV
151,775
St. Louis
KSD-TV
398,000
Kalamazoo
WKZO-TV
200,040
Syracuse
WHEN, WSYR-TV
177,581
Kansas City
WDAF-TV
206,598
Toledo
WSPD-TV
158,000
Lancaster
WGAL-TV
146,631
Tulsa
KOTV
114,870
W JIM-TV
90,000
Utica-Rome
WKTV
70,000
Los Angeles
KECA-TV, KFI-TV, KLAC-TV, KNBH
Washington
WMAL-TV, WNBW, WTOP-TV, WTTG
363,543
KNXT, KTLA, KTTV
1,232,000
Wilmington
WDEL-TV
101,754
Total Markets
on Air 64*
Stations on Air 109
Estimated Sets in
use 17,051,269
udes XELD-TV Matamoros, Mexi
Editor's Note: Totals for each market represent estimated sets with
partially duplicated. Sources
and manufacturers. Since mo
•ily approximate.
i. Where coverage
overlao set counts may be
set estimates are based on data from dealers, distributors, TV circulation committees, electric compan
compiled monthly, some may remain unchanged in successive summaries. Total sets in all areas i
ROADCASTING • Telecasting
THE FIRST JOINT AWARD to be made by the
George Foster Peabody Board went to Atlanta's WSB and WSB-TV.
The citation was for "meritorious regional public service".
And advertisers are given another insight on why,
in every audience survey ever made in Atlanta by a recognized
authority, these stations have been dominant firsts.
wjb
The Voice of the South
W
sb-tv
World's tallest TV tower
Affiliated with the Atlanta Journal and Constitution. Represented by Edward Petry & Co., Inc.
ROADCASTING • Telecas ing
May 19, 1952 • Page 75
RECRUITING
Film Spots Planned
In Air Cadet Drive
SAN MGO'S
fit and Only
TELEVISION STATION
CALIFORNIA'S
THIRD MARKET
No City In The
U. S. That Was
Smaller Than
San Diego In
1900 Is Larger
Today ....BUT
Some 206 Cities
That Were Larger
In 1900, Have
Been PASSED
INGROWTH
by San Diego!
Wise Buyers
BUY-
\KFMB\
F
KFMB-TV
Channel-8
KFMB- AM
John A. Kennedy, owner
Howard L. Chernoff, Gen. Mi
Page 76 • May 19, 1952
FILMED spots to encourage Air Force cadet enlistment loom important
in the extended media allocations plan being molded for military recruit-
ing, it was revealed last week.
A series of one-minute and 20-second announcements will be distributed
to the nation's 108 TV stations by *
June 1 with the request that they
incorporate them in their program-
ming as a public service.
This was the latest development
in the new advertising program
being planned by Grant Adv. for
the Defense Dept.'s Military Per-
sonnel Procurement Service, hand-
ling Air Force and Army recruit-
ment. An estimated $200,000 is to
extend the recent interim cam-
paign, with a portion earmarked
again for radio spots and other
select media [B*T, May 5].
The film spots will promote Air
Cadet enlistments primarily, it was
understood. Similar films during
the recently-concluded interim drive
stressed pilot training and aircraft
observation. A series of three prints
was prepared at an estimated
$7,000, with virtually all for TV
production. There was no immediate
indication of cost for the new
series.
It was revealed that the Air
Force will spend $20,125 out of an
$80,000 ad budget for radio spots.
The supplemental campaign got
underway May 11 and will run
through June 29. Hope was ex-
pressed that more funds will be
made available.
The new media program just
launched is smaller than the orig-
inal campaign because of the less
substantial fund allocation. Of the
$200,000 now available — compared
to $550,000 spent in the first drive
— it was estimated authoritatively
that radio will derive perhaps $25,-
000-$35,000 at the outset for both
Air Force and Army recruiting.
Radio's share in the last campaign
was approximately $95,000.
Spot Schedule
The radio spot schedule calls for
spots over independent outlets of
the Keystone Broadcasting System
and 13 50-kw area stations. In each
case, the announcements will sup-
port printed advertisements in Sun-
day supplements.
A Grant executive told Broad-
casting • Telecasting that with-
out radio's support with spots, the
campaign could not be successful.
"We need radio's impact to provide
the clincher in these areas — -to get
our target audience to respond to
what it has read," he explained, re-
ferring particularly to college stu-
dents as prospective aviation cadets.
Field recruiting officials attest to
radio's effectiveness here, he added.
The Army made recruiting of
women one of its most ambitious
activities during the last interim
campaign, allotting $65,000 for a
series of 36 pin-pointed spots — 25
for WACS and 11 for nurses.
Neither Pentagon personnel au-
thorities nor Grant Adv. could re-
port actual results on any specific
enlistment drive.
Meanwhile, a Senate Appropria-
tions subcommittee under Joseph
O'Mahoney (D-Wyo.) has begun
hearings on the Defense Dept.'s
overall 1953 budget. It was believed
recruiting authorities would be
called to testify later this month.
Of prime importance is the
$1,050,000 requested for radio, TV
and other media, which the House
indirectly slashed in wielding the
axe on maintenance-operation funds
containing $12.5 million for overall
recruitment [B«T, April 14].
While hearings will center on the
'53 budget, discussion almost cer-
tainly will arise on the $2.1 million
still attached in the 1952 Military
Appropriations Act. Basis for this
belief is the report that some
Appropriation Committee members
of Congress would be willing to
thaw the freeze if part of the
monies are deducted from the '53
budget [Closed Circuit, May 5].
This possibility, it was understood,
originally was posed by House
members earlier this year.
STANDARD OIL
Switches to Local TV
STANDARD OIL Co. of Indiana
will drop The Wayne King Show,
which it has sponsored on a 10-sta-
tion NBC-TV hookup for three
years, because of costs, and will
substitute its schedule with a series
of local telecasts in its distribu-
tion area.
Wesley I. Nunn, advertising
manager of the midwest company,
said the firm has been "handi-
capped" in getting maximum bene-
fit from the weekly show because
costs for 10 stations in eight states
"are nearly as great as they would
be if a nationwide network were
used."
Standard uses local radio heavily
in its 18-state distribution area,
and plans to follow a similar buy-
ing format in the use of TV, Mr.
Nunn said. The company will first
experiment in major networks, such
as Chicago, Milwaukee and St.
Paul, and then broaden coverage.
Contract cancellation with NBC
is effective June 26. Agency is Mc-
Cann-Erickson, Chicago.
ABC TV Center
ADDITIONAL 13,000 square feet
of building is now under construc-
tion at ABC Television Center in
Hollywood with completion sched-
uled for September. Executive bun-
galow, housing TV sales, program
and production staffs, acquires
added wing. Master control build-
ing will be extended to accommo-
date engineering and film depart-
ment, and other plans call for scene
storage dock plus Shop for remote
truck and other vehicles.
'WASP' SCOOP
Claimed byWPIX(TV)
ESSO Standard Oil Co. and WPIX
(TV) New York have claimed
a newsbeat in the telecasting of
pictures of the crippled carrier
Wasp after its high-seas collision
with the destroyer Hobson.
The pictures were made 850
miles at sea from a plane carry-
ing WPIX's newsreel cameraman
Frank Hurley and Esso reporter
Kevin Kennedy, and were shown
the same day (May 2) in a six-
minute 8:30 p.m. showing via
WPIX. Esso, whose affiliate, Atlas
Supply Co., provided the plane,
later made the film segment avail-
able to other stations carrying the
Esso Reporter TV show: WBAL-
TV Baltimore, WBZ-TV Boston,
WTOP-TV Washington, WTVR
(TV) Richmond and WDSU-TV
New Orleans.
Meanwhile, NBC - TV's early
morning Today program showed
the Wasp's arrival in New York
harbor last Tuesday morning. NBC
newsman Merrill Mueller described
the scene and also interviewed sev-
eral of the survivors of the Hobson
when they were taken ashore.
PHILCO SALES
Over $84 Million Reported
PHILCO Corp. sales for the first
quarter of 1952 totaled $84,239,000,
William Balderston, president, an-
nounced last week.
This figure was larger than for
any similar period in the corpora-
tion's history except that of a year
ago, when customers were antici-
pating serious shortages of appli-
ances and TV receivers, Mr. Balder-
ton explained.
Earnings after taxes for the first
three months of 1952 were $2,341,-
000 or 64 cents per common share
after preferred dividends, he re-
vealed.
In the same period last year, Mr.
Balderston continued, sales were
$113,524,000 and net income, which
has been restated to give effect to
the retroactive increase in federal
income taxes, was $3,521,000 or 97
cents per share of common stock.
Mr. Balderston reported on the
work that Philco has been doing in
transistors. In outlining transistor
advantages, he said that transis-
tors' major contribution "will be to
extend the applications of electron-
ic equipment to new fields and to
greatly extend the present frontiers
of communication."
DuMont Sales Spurt
HERBERT E. TAYLOR, manager
of Allen B. DuMont Labs. Tele-
vision Transmitter Div., last week
reported a "sharp upswing" in
manufacturing and sales. He said
deliveries for the first four months
of 1952 averaged over 300% more
than for the same period in 1951.
Transmitter sales were 180%
greater.
ROADCASTING • Telecasting
H
GPL Equipment
goes
Cross-Country
...to Drive its Story
Home !
Included in cross-country de
is the GPL Utility Projector, with "3-2" inter-
mittent which permits use with I.O. camera
for film telecasting from remotes.
Stations all over the country will soon
be able to see GPL TV equipment in
operation right in their own studios.
They can compare it with their present
equipment, try it for compactness,
smooth efficiency, flexibility, oper-
ational simplicity, and overall perform-
ance quality. Maintenance-minded
engineers will examine its swing-up,
swing-out panels. Camera and camera
control men will note its many new
operating features — pushbutton turret
control, remoting of focus, turret and
iris— all engineered for faster, smooth-
er control.
Be sure your station is on the sched-
ule of the GPL Mobile Unit Tour. See
why network users have said: "Best
picture on the air today!" Compare
"the industry's leading line— in quality,
in design."
Write, wire or phone today, and we'll
work your station into our itinerary for
earliest possible dates.
Compact GPL studio camera chain fits easily
in station wagon, and may be operated from
there, drawing power by cable from studio
end returning signal to transmitter.
General Precision Laborator
I N C O R
PLEASANTVILLE
P O R A T E D
NEW YORK
GPL
TV Camera Chains • TV Film Chains • TV Field and Studio Equipment • Theatre TV Equipment
ROADCASTING • Telecasting
May 19, 1952 • Page 77
DENVER HOME SHOW
On KFEL Closed Circuit
ENTERTAINMENT aspects of the
sixth annual Metropolitan Denver
Home Show, May 11-18 at the U.
of Denver, were telecast via KFEL
Denver closed circuit on 28 exhib-
itors' TV receivers.
KFEL reports it the most ambi-
tious closed circuit video production
in Denver to date. The telecasts
enabled thousands of home show
visitors to view the entire stage
performance on the exhibitors' re-
ceivers.
TV COVERAGE
rtma Predicts NEW FTL DEVELOPMENT
Expansion
TELEVISION station coverage will be extended this year in 25 TV
areas, with stimulation of receiver sales, according to the Sales Man-
agers Committee of Radio-Television Mfrs. Assn. The committee has
completed a study of immediate effects of the FCC thawing of TV
station construction. *
WORLD VIDEO ENDS
CBS-TV Gets Last Show
A STOCKHOLDERS vote April
25 brought about discontinuation
May 2 of operations by World
Video Inc., pioneer television pack-
age firm organized in December
1947 and which had been a "school"
for such executives and talent as
Henry White, Dick Gordon, Wendy
Barrie and Faye Emerson.
Independent's demise, although it
had been operating in the black,
was brought about when its last
show on the air, Celebrity Time,
was taken over for the sponsor,
B. F. Goodrich Co., and its agency,
BBDO, by CBS Television. Net-
work was understood to have made
"certain concessions" in taking over
production and to have offered
plans for lifting the program's
rating to meet the competition of
Red Skelton, opposing on NBC-TV.
First TV areas to benefit, the
committee reports, will be cities in
which 30 channel shifts of existing
TV stations have been ordered by
the FCC. "This will result from ex-
pected increases in transmitting
power which will be available to
these stations at the same time
they change channels," according
to the committee.
Data on station power increases
were received by the committee
from W. L. Stickel of Allen B. Du-
Mont Labs. Mr. Stickel told the
committee TV markets in the 25
areas may be expected to be ex-
tended several miles by reason of
power increases that vary according
to channels involved.
Cites Priority
Committee chairman is R. J.
Sherwood, of Hallicrafters Co. The
committee reminded that FCC has
stated it will give priority to proc-
essing of applications for channel
shifts ordered in its recent alloca-
tions report and to requested power
increases, beginning July 1. It
added that hearings are not likely
to be necessary in most instances.
Cities in which TV channel trans-
fers have been ordered, with sta-
PEABODY AWARD 1951
originating Station of
THE JOHNS HOPKINS SCIENCE REVIEW
Around
Baltimore
they always
keep an eye on
WAAM
TELEVISION
CHANNEL 13
Affiliate DuMont Television Network — American Broadcasting Co.
Represented nationally by Harrington, Righter & Parsons, Inc.
tions and channels involved, follow:
Chicago
Pittsburgh
Cleveland
Providence, R. I.
Atlanta
Norfolk-Portsmouth
Newport News, Va.
Louisville
Birmingham
Albany-Troy
Schnectady, N.Y.
Columbus, Ohio
Rochester
Memphis
Dayton, Ohio
Syracuse
Grand Rapids,
Mich.
Wilmington, Del.
New Haven, Conn.
Johnstown, Pa.
Davenport, la.-
Moline-Rock Island,
III.
Lancaster, Pa.
Huntington, W.Va.-
Ashland, Ky.
Bloomington, Ind.
Ames, la.
RTMA announced last week that
1,277,512 TV receiving sets had
been shipped to dealers in the first
three months of 1952, compared to
1,814,767 sets in the same period
of 1951. March shipments, estimat-
ed at 471,015 sets, were over the
434,808 sets shipped in February.
First-quarter set shipments :
c
1 s
o
S i
0
11
< ct
WBKB (TV)
WDTV (TV)
WXEL (TV)
9
8
WNBK (TV)
4
3
WTMJ-TV
51
f
WLWT (TV)
WKRC-TV
WCPO-TV
7
9
WJAR-TV
WLTV (TV)
8
11
4
3
WAVE-TV
5
WHAS-TV
9
WBRC-TV
4
6
WRGB (TV)
4
6
WLWC (TV)
3
4
WHAM-TV
6
5
WMCT (TV)
4
5
WLWD (TV)
5
2
WHIO-TV
13
7
WSYR-TV
5
3
WOOD-TV
7
8
WDEL-TV
7
12
WNHC-TV
6
8
WJAC-TV
13
6
WOC-TV
5
6
WGAl-TV
4
8
WSAZ-TV
5
3
WTTV (TV)
10
4
WOI-TV
4
5
State
Alabama
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
District of Columbia
Florida
Georgia
Illinois
Iowa
Kansas
Kentucky
Louisiana
Malyfand
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming
Total
15,518
3,180
3,689
114,661
592
33,369
4,726
12,080
15,334
26,605
18
73,418
56,132
25,579
8,251
18,888
9,986
1,747
21 ,460
57,506
55,590
20,111
2,844
35,233
15
11,659
8
4,957
51 ,883
1,597
155,236
27,623
12
109,377
15,147
26
125,589
9,060
6,559
95
17,411
39,655
7,468
1,359
24,646
14,987
14,241
22,373
12
Is Antenna-Amplifier Unit
HIGH-GAIN antenna and high-
power amplifier unit, designed to
meet the new FCC specification
of 316 kw maximum effective radi-
ated power for VHF Channels 7-13,
was announced last week by Fed-
eral Telecommunication Labs.,
Nutley, N. J., research associate
of the International Telephone and
Telegraph Corp.
Of light weight and simple base
structure, the antenna-amplifier
combination can be installed with
relative ease on either new or
existing towers and requires only
one transmission line, company
said. The equipment can be driven
from any existing 5 kw TV trans-
mitter without modification to the
driver, and its input impedance is
said to be sufficiently resistive so
that physical location is not a
critical matter.
TV PROBLEMS
Fought Cites in 'Look'
"THE future of television hangs
in the balance," according to Dr.
Millard C. Faught, New York public
policy adviser identified as a tele-
vision economic consultant, in the
May 6 issue of Look magazine.
Lifting of the TV station freeze,
Dr. Faught wrote, will be "just a
headline of hope until a long list of
TV problems are solved." What it
boils down to, he observed, is that
"we are trying to build television's
future on a single source of revenue
— the advertiser's dollar."
Dr. Faught said he was "im-
mediately assailed or ignored" by
the broadcasting industry in 1949
when he predicted that a network
of 1,000 TV outlets, programming
only 70 hours a week, would re-
quire the "appalling" sum of
$1,740,352,500 in advertising. Ad-
vertisers would have to sell more
than $80 billion in goods via TV
to justify such a TV outlay. "Now
we are talking about building twice
as many stations as my 1,000 and
programming them twice as many
hours a week."
Look magazine itself guesses
that 1,000 stations programming 70
hours weekly now require an an-
nual budget of $3,500 million.
Predicting that many areas will
continue without TV stations — even
though the freeze has ended — be-
cause they will not be able to sup-
port local service on advertising
alone, Dr. Faught, a consultant to
Zenith, developer of Phonevision,
suggested that a pay-as-you-see
plan is the solution.
Truman Gets Tour Film
BARNEY BALABAN, president,
Paramount Pictures Corp., last
week presented President Truman
with a 50-minute, 35mm film re-
cording of the President's per-
sonally conducted tour of the White
House May 3. The film will become
a part of Mr. Truman's personal
film library.
Page 78 • May 19, 1952
BROADCASTING • Telec
J. A. MAUSER. live. CABLE ADDRESS:
37-01 31st Street, Long Island City 1, New York '5^/A/7/^/w/ * JAMAU RER
1107 SoutH Robertson Blvd., Los Angeles 35, California ' "t/^^
ROADCASTING • Telecasting
May 19, 1952
Page 79
CITRUS BUDGET
TV To Get Large Share
ADVERTISING budget assigning
$514,928 to radio and television has
been approved by the Florida Citrus
Commission of Lakeland. The
figures were unchanged from the
tentative budget proposed in early
March by J. Walter Thompson Co.,
New York [B*T, March 17]. Of the
total, $125,000 is earmarked for
radio; $389,928 for TV.
The lion's share of the overall
commission's advertising budget,
$2,300,000, for the year beginning
July 1, goes to the J. Walter
Thompson Co. The agency holds a
reserve fund for citrus advertising
which is allocated as special needs
arise. The agency's most recent
expenditure, in addition to the
regular radio-TV budget, was $14,-
200 spent on the NBC-TV show
Today.
Present from the New York office
of the J. Walter Thompson Co. at
the advertising committee and full
commission meetings were Don
Francisco, vice president, and
David O. Corey. Manager of the
Lakeland office is J. H. Forshew.
Ralph Henry is advertising man-
ager of the Florida Citrus Commis-
sion.
Cuts of $15,000 and $28,000 were
made in advertising budgets for
consumer publicity advertising and
medical advertising, handled by
Dudley, Anderson & Yutzy, N. Y.,
and Noyes & Sproul Agency, N. Y.,
respectively. Presentations on
their work during the past year
were made by George Anderson and
Kay Titus of Dudley Anderson
& Yutzy, and by Dorothy Noyes of
Noyes & Sproul Agency.
Under the budget just adopted,
Dudley, Anderson & Yutzy. will re-
ceive $40,000 and the latter agency,
$75,000. These appropriations may
be reconsidered at the June meet-
ing.
NEW hour-long children's Sunday
audience-participation show has been
introduced on KTTV (TV) Hollywood.
Show, Mr. Whistle, features Nick Nel-
son, radio's Uncle Whoa Bill, and is
packaged by Television Assoc. Produc-
tions, Los Angeles.
Feature Film Series
SKYROCKETS
LAGGING AUTOMOBILE SALES
Around Jan. 1, auto sales lagged. To whip this lag,
Bill Piggott, head of Rock Island Nash agency bearing
his name, got Nash dealers in area to sponsor late
Saturday night film series on WOC-TV. Program
titled "Airflyte Theater" debuted Jan. 19— fifteen deal-
ers participating.
By end of January, Piggott had sold 15 new cars.
Appearing on Feb. 16 program, he displayed chart
showing only 3 new cars left at his agency. Told view-
ers to hurry if they wanted one of these. With sale
of these 3 cars by 11 o'clock next morning, Piggott had
moved 31 new Nashes 3 demonstrators. . . . ALL WITH-
IN MONTH OF FIRST TELECAST.
"Airflyte Theatre" is now in its second 13-week cycle
and other Nash dealers sponsoring series report sales
successes similar to Piggott's. Proof that WOC-TV Sells
for further proof get facts from your nearest F & P
man ... or us, direct.
FREE & PETERS, INC.
Exclusive National Representatives
The Quint Cities
COL. B. J. PALMER, President
ERNEST C. SANDERS,
Resident Manager
Davenport, Iowa
PUPILS ON TV
WMAR-TV Undertakes Series
TV VIEWERS in Baltimore are
watching their children at school-
room activities after the inaugura-
tion May 8 of Your Child in School
on WMAR-TV there.
The Thursday morning half -hour
program will continue through
June 5, having begun with televis-
ing of a group of six-year-olds
studying plant life in the first
grade at Glendale school, Harun-
dale. Unrehearsed and unstaged,
it picks up the classroom tech-
niques used by teachers and the re-
sponses of children as they learn.
The TV version was adapted
from a feature of the same name
which has run in the Evening Sun,
published by the A. S. Abell Co.,
licensee of WMAR-TV, since
September 1948 and which in 1949
brought the newspaper the annual
award of the Education Writers
Assn. for the articles by Robert S.
Moyer, former Evening Sun re-
porter. The TV program last
Thursday featured a mock political
convention at Baltimore Poly-
technic Institute. Other programs
set are a school "beauty unit," home
economics and physical education
activities.
Aimed at showing the day-to-day
learning processes of children from
kindergarten through high school,
the newspaper feature has reported
the names and activities of nearly
7,700 pupils in more than 200 class-
rooms.
CANADIAN HOCKEY
Imperial Oil to Telecast
FIRST commercial television ac-
count known to go on Canadian
stations at Toronto and Montreal,
will be Imperial Oil Ltd., Toronto,
with its Saturday evening hockey
broadcasts all winter. Imperial Oil
uses Trans-Canada network radio
for its weekly hockey broadcasts. It
will telecast its games at Toronto
and Montreal as well for about one
hour, from 9:30 to 10:30 p.m., when
games usually end. Radio hockey
broadcast is from 9 p.m. to end.
While no definite contract has
been signed yet, Imperial Oil and
its agency, MacLaren Adv., To-
ronto, are emphatic that hockey
will be telecast this coming winter
on a commercial basis, if CBC-TV
Toronto and CBC-TV Montreal get
on the air as planned by early
September.
CBC-TV RATES
Set for Toronto, Montreal
RATES have been announced by
Canadian Broadcasting Corp. for
its first television stations at To-
ronto and Montreal, effective Sep-
tember 1, 1952. Rates include sta-
tion time, production staff
technical facilities for rehearsa
and production of program, and re
hearsal of commercials to a limit
time.
Rates start with one hour
$1,600 at CBC-TV Toronto, and
$500 at CBC-TV Montreal, with 4
hours rehearsal time included.
Until a microwave relay system
is in operation between Toronto
and Montreal, expected early
1953, CBC will provide kinescope
recordings without charge for spon-
sors using a live show on both sta-
tions originating at either Toronto
or Montreal.
For microwave relay of Ameri-
can originating programs from
Buffalo to Toronto, which service
now is almost ready, CBC charges
start at $150 for one hour, $100 for
30 minutes and $75 for 15 minutes.
Rates at Toronto are $1,280 for
45 minutes, 3 hours rehearsal; $960
for half -hour, 3 hours rehearsal;
$800 for 20 minutes, 2 hours re-
hearsal; $640 for 15 minutes, 2
hours rehearsal; $560 for 10 min-
utes and $400 for 5 minutes, with
one hour rehearsal in both cases.
Flashes are $240 for 20 seconds,
$120 for 8 seconds, with no re-
hearsal time given. Rehearsals for
more than time given is at rate of
$50 for each half-hour or fraction
thereof.
At Montreal, same rehearsal
times apply and rates are $400 for
45 minutes, $300 for 30 minutes,
$250 for 20 minutes, $200 for 15
minutes, $175 for 10 minutes, $125
for 5 minutes, $75 for 20 seconds
and $37.50 for eight-second flashes.
Difference in rates between To-
ronto and Montreal are due to
number of TV receivers. In the
Toronto area there are about 50,000
sets now in use, tuning to WBEN-
TV Buffalo. Montreal has less than
100 sets at present, but expects big
sales there this summer and fall.
NCAA Meet Postponed
NEWS conference was called for
Thursday by the National Col-
legiate Athletic Assn. early last
week, purportedly to explain the
television committee's 1952 plan
for football telecasts [B«T, May
12]. Conference was later post-
poned to an undetermined date,
however, with director Asa S.
Bushnell attributing the move to
"technical difficulties."
'Milwaukee Newsreel'
WTMJ-TV Milwaukee's Milwaukee
Newsreel, sponsored by Milwaukee
Gas Light Co., has been declared
first award winner among video
shows sponsored by a public utility
firm throughout the nation. Award
to the quarter-hour Wednesday-
evening program was made at the
annual meeting of the Public Util-
ity Adv. Assn. in Minneapolis.
Program content is handled by the
WTMJ-TV news staff, headed by
Jack Kreuger, news editor. Art
Olszyk supervises assignments and
editing, and writes the continuity.
Filming is by Cliff Sager Produc-
tions, Milwaukee. Narrator is
Bob Kelly and director is George
Marr, both of WTMJ-TV. Ken
Hegard, of the Cramer-Krasselt
Agency is account executive.
Page 80 • May 19, 1952
BROADCASTING • Telecasting
TV PROGRAM CONTROL
AT ITS VERY BEST WITH
FEDERAL'S
POLY-EFEX SCANNER
FTL-93A
The varied transition techniques and special effects required for up-to-date pro-
gramming can be accomplished with the utmost operating ease by the FTL-93A. The
key to its many applications is its four channel video switcher for the two self-contained
slide sources plus any two external signal sources — film, network, studio, or remotes.
It permits montages, superimpositions, wipes, lap dissolves, 3 speed automatic or
manual fades of all four signals to be done skillfully and effectively at one convenient
operating position.
Call your Graybar distributor and have him explain how the Poly-Efex Scanner
can serve your programming facilities.
Federal Telecommunication Laboratories Jnc.
An. Associate of the International Telephone and Telegraph Corp.
500 Washington Ave., Nutley, N. J.
Canadian Distributor: Federal Electric Manufacturing Co. Ltd., Montreal, P. Q.
Export Distributor: International Standard Electric Corp., 67 Broad St., New York
lOADCASTING • Telecasting
May 19, 1952 • Page 81
ATOMIC TELECAST
KTLA Covers Second Blast
ATOMIC test May 1 at Yucca
Flat, Nev., was covered exclusively
by KTLA (TV) Hollywood, the
station has reported. Blast was
picked up with a 40-inch lens
from atop Mt. Charleston, 9,000-
ft. peak 40 miles from the detona-
tion site.
Operation was under supervision
of Klaus Landsberg, KTLA vice
president-general manager, who
employed specially calculated fil-
ters to reduce glare. In addition
to filters and special lens, KTLA
used 40-inch Zoomar and other
telescopic lenses, and a special
relay system which Mr. Landsberg
had set up for the April 22 atomic
telecast [B»T, April 28].
SEG Pact Approved
AFL Screen Extras Guild members
have approved a new six-year col-
lective bargaining contract cover-
ing TV films as well as movies.
Made with the Assn. of Motion
Picture Producers, the pact in-
creases general extra rate from
$15.56 to $18.50 per day and dress
extra from $22.23 to $25 [B*T,
April 14]. Running to Jan. 2, 1958,
both SEG and producers have the
right to reopen the contract at the
beginning of 1954 and 1956 if the
cost-of-living index rises 5% or
more above Oct. 15, 1951. SEG
has the right to reopen the con-
tract for negotiations on wage
rates only.
Every day an overage of 125 families
is added to the
WOW-TV AUDIENCE
< Mr. Landsberg (I) and Lt. Thomas Young discuss last minute details
of atomic test coverage.
$1 MILLION SUIT
Film Companies Cited
SUIT for $1 million against Pathe
Industries, United Artists, Eagle-
Lion Studios and others has been
filed in Los Angeles Federal Court.
The filing was made by Ellen
Levinson, assignee of Vinson Pic-
tures Corp., who charged viola-
tion of a distribution agreement.
Involved are two films, "Shar-
mock Hill" and "An Old Fashioned
Girl," produced by Equity Films
in which the Vinson firm holds a
half-interest. The films were re-
leased to television through Motion
Pictures for Television Inc., the
suit stated.
Simultaneously filed in Superior
Court was also a foreclosure suit
on Equity Films' interest in those
films based on two chattel mort-
gages held by Vinson Pictures
Corp. and assigned to Miss Levin-
son.
Suit charges the films were
"wrongfully" released for TV to
Motion Pictures for Television Inc.,
before full theatrical distribution
had been made. As a result of the
allegedly premature release of the
films to TV, the charge was made
that the theatre value of the films
was lessened.
Among other requests, the suit
asks for an injunction to restrain
distribution of the two films to
television.
OMAHA, NEBRASKA
WJIM-TV MICROWAVE
AT&T to Take Over Relay
HAROLD F. GROSS, president-
owner, WJIM-TV Lansing, Mich.,
announced last week that on June
1 the station's privately-owned
microwave relay facilities will be
taken over by the American Tele-
phone & Telegraph Co.
Mr. Gross said this move was
part of a comprehensive new build-
ing program designed to serve the
central Michigan area better.
AT&T Long Lines Dept. is com-
pleting construction of microwave
links at Detroit, Milford, Dansville
and Lansing, it was further ex-
plained last week.
ATLANTA ASPIRANTS
Jaycees Pay WLTV(TV) Tab
POLITICAL telecasting was sub-
ject of a new twist last week when
WLTV (TV) Atlanta and the city's
Junior Chamber of Commerce com-
bined forces on a commercial basis
to present a series of four forum-
type programs, Meet the Candi-
dates, to the area's TV audience.
Thirty-two candidates who figured
in Fulton County primary elections
on May 14 were brought before the
TV camera on four successive eve-
nings.
Unique feature of the series was
that time consumed by the tele-
casts was purchased at straight card
rates by the Junior Chamber of
Commerce. The programs, accord-
ing to William T. Lane, WLTV gen-
eral manager, attracted a first-rate
audience and proved to be profit-
able as well for the station. Funds
for the time purchased were con-
tributed by prominent civic minded
Atlantans.
WBKB(TV) DRIVE
Hits $250,000 Palsy Goal
WBKB (TV) Chicago passed its
$250,000 cerebral palsy telethon
goal May 10-11, after 2IV2 hours of
telecasting, the last 13 hours also
broadcast by WCFL, the Chicago
Federation of Labor station.
M.C. Irv Kupcinet, Chicago Sun-
Times columnist and local radio
and video personality, appeared
with a varied panel of celebrities
to answer telephone calls for cash
donations, backed by more than 400
volunteer telephone operators work-
ing with 66 telephone lines.
The telethon took place in the
Garrick Theatre, large audience
studio used by the station and re-
cently converted from a motion pic-
ture house by Balaban and Katz.
Broadcast stars on hand included
Burr Tillstrom and Fran Allison of
Kukla, Fran and Ollie; Marty
Hogan, Johnny Desmond and Don
McNeill of Breakfast Club. Art
Harre, WCFL general manager,
also appeared as a guest telephone-
answerer.
CHICAGO MOVIE HOUSES
Get Tax Aid for TV Inroads
MOVIE HOUSES in Chicago's
Cook County will get tax relief for
damages suffered as a result of
television. This was reported last
week by Frank Keenan of the
Board of Tax Appeals, who said
100 of 400 county motion picture
theatres have closed since televi-
sion became popular.
He said 110 other theatres have
applied for tax reductions on
theatre structures. Relief will be
proportionate to damage, and thea-
tres operating only the main floor
of a building may get a 20% lower
valuation on the structure, he said.
Mr. Linger
Wilbur Edwards,
KNXT (TV) POSTS
Linger Heads Sales Dept.
DEAN LINGER, for past 16
months advertising and sales pro-
motion manager at ABC Central
Division, Chicago, has been ap-
pointed manager
of the enlarged
sales promotion
and publicity de-
p a r t m e n t afe
KNXT (TV) Hol-
1 y w o o d , CBS
owned -and -oper-
ated station, ef-
fective today
(Monday).
Simultaneously,
it was revealed by
general manager,
that Wayne Kearl, promotion man-
ager at KSL Salt Lake City, joins
KNXT (TV) as assistant sales
promotion manager in charge of
trade promotion. Ethel Gilchrist,
KNXT promotion copywriter for
the past year, has been elevated to
assistant sales promotion manager
in charge of audience promotion.
In his new capacity, Mr. Linger
will direct a seven man department
which will include publicity as well
as sales, audience and trade promo-
tion. Mr. Linger joined ABC's Chi-
cago press department following
World War II, and became assist-
ant promotion director for the net-
work in that city. In February 1949
he joined WXYZ Detroit as sales
promotion manager, but returned
to ABC a year later to assume the
post he recently resigned.
Mr. Kearl during past seven
years has been associated with
both KSL and KSL-TV in various
capacities. Miss Gilchrist came to
KNXT from NBC-TV where she
organized the first audience promo-
tion campaign for its affiliated sta-
tions as a sales and consumer pro-
motion writer.
3
ANIMATED AND
LIVE ACTION
TV FILM SPOTS
20-Second and 1 Minuta
ELESCRIPTIONS
823 VICTOR BLDC.
WASH., D. C.
Page 82 • May 19, 1952
BROADCASTING • Telecasting
WBZ-TV program brings
25,000 viewers into
sponsor's salesrooms
Can we do for others what we
did for the Pontiac Dealers? Maybe
even more . . because WBZ-TV's
influence keeps getting stronger
every day. For availabilities, check
with WBZ-TV or NBC Spot Sales.
WBZ-TV
CHANNEL 4
BOSTON, MASS.
Represented Nationally by NBC Spot Sales
WESTI NGHOUSE RADIO STATIONS Inc
KDKA • KYW • WOWO • KEX • WBZ • WBZA • WBZ-TV
Sales Representatives for the Radio Stations, Free & Peters
OADCASTING • Telecasting
May 19, 1952 • Page 83
film report
Production . . .
Hoffberg Productions Inc., N. Y.,
has signed agreement with Video
Interfilm Corp. of Berlin, Germany,
to produce series of 13 half-hour
ballet and operetta films plus 26
15-minute symphonic and ballet
films in Western Germany. Each
feature will carry an English com-
mentary. The Bavarian Symphony
& Opera Co. and Bavarian State
Ballet will be featured.
Adolphe Wenland Productions, a
newly-formed subsidiary of Adolphe
Wenland & Assoc. (Hollywood ra-
dio-TV give-aways), has completed
its first half -hour film in TV series
tentatively titled Around the World
For a Song. The films, produced
at Cinematografica Cuanhtemoc,
Mexico City, star Andre Toffel,
French actor-singer, and feature
European musical talent. Henri
Lube is producer, Hal Smith, direc-
tor, and Fabian Andre, musical di-
rector-composer. Burt Wenland
represents his father on series.
Revue Productions, Hollywood sub-
sidiary of MCA (talent agency),
planning on 26 more half-hour TV
films in The Adventures of Kit
Carson series starring Bill Wil-
liams. Shooting is scheduled for
July with Sloan Nibley, Western
motion picture producer-writer, in
the supervisory capacity.
A new TV series, featuring mo-
tion picture personalities, will be
filmed by company with Jennings
Lang, of MCA, heading this project.
Production has started on five new
half-hour films by Screen Gems Inc.,
Hollywood, for duPont's NBC-TV
Cavalcade of America series. Sched-
uled are Thomas Jefferson by Brown
Holmes for May 16 shooting; Sam-
uel Morse by Richard Blake for May
23; Nathaniel Hawthorne by David
Dortort for June 6 ; Jefferson Davis
by Warner Law for June 20, and
John Honeymoon by Mr. Dortort
for June 27. Jules Bricken, as-
sisted by Eddie Saeta, is producer-
director.
INDUSTRIAL FILMS
| TV SPOTS ...
PROGRAMS
^25 Madison Ave
N.Y. 22, N.Y. • PLaxa 9-3600
New series of 13 15-minute films
for television featuring sewing ex-
pert Lucille Rivers will be produced
beginning in early June by George
F. Foley Inc., New York. Offered
for early fall release, the series will
be syndicated for sale to stations.
Al Buffington, Hollywood TV pro-
gram packager-producer, is start-
ing a 13 quarter-hour TV film se-
ries at General Service Studios,
titled Moments of Inspiration.
Narrating the films, dealing with
inspiration as related to impor-
tant people of history, is Roy May-
pole, m.c. - producer - announcer,
KTTV (TV) Hollywood.
Don McNamara, executive vice-
president, Dudley Television Corp.,
Beverly Hills, and Frank Ryhlick,
radio-TV director Ross, Gardner &
White Adv., Los Angeles, are pack-
agers-producers of a new quarter-
hour KHJ-TV Hollywood program,
Hollywood Feature Story. The
show, spotlighting film clips from
current first run motion pictures,
is sponsored by Columbia Utilities
Inc., Los Angeles (Hotpoint kitchen
appliances) .
Travelogue library of Burton
Holmes, recently acquired by Sol
Lesser, is to be edited into 26 half-
hour TV film series and released
under title It's a Small World.
Elaine Starr, of Elaine Starr Pro-
ductions, N. Y., has signed with
Leslie Raush, producer, for pro-
duction of new drama-documentary
series of TV films titled Hand and
Seal. Presented under name Raush-
Starr Production, the first drama
of series will be called Let It Be
Done. Filming will begin May 26.
* * *
MCA TV announces start of a new
series, Secret Agent, being filmed in
Hollywood by Revue Productions.
Van Praag Productions, New York,
film producer and distributor has
announced formation of a new for-
eign language film production unit,
specializing in film commercials,
notably in Spanish. William Van
Praag, firm's executive producer,
said the move was prompted by
"rapid expansion of TV outlets in
the Latin American area, particu-
larly in Mexico and Cuba." He
noted that 10 Spanish-language
television stations already are in
operation and nine under construc-
tion or broadcasting test patterns,
in addition to 24 TV construction
permits issued in Mexico. The new
Van Praag division will dub sound
tracks and titles on existing film
commercials and distribute new
films in English and Spanish simul-
taneously.
Stage Society, Hollywood, formerly
The Arthur Kennedy Little Theatre
Group, will develop talent to be
utilized by National Repertory
Theatre Inc., recently formed for
production of TV films being fi-
nanced and distributed by Inter-
state Television Corp.
Bing Crosby Enterprises, Culver
City, has signed Bobby Driscoll,
film actor, for the starring role in
The Best Years, second half-hour
film in writer Louis Bromfield's
TV series.
The firm's Corney Johnson, half-
hour TV film series, will star
Richard Rober, stage-film actor,
with Bernard Gyrard and Richard
Dorso co-producing.
Penant Productions Inc., Holly-
wood, signs Talent Assoc. (casting
agency) headed by Fred Messenger
and Jack Murtin, to cast 13 half-
hour Date With Destiny TV film
series.
Soles . . .
Stegmaier Brewing Co., Wilkes-
Barre, Pa., has started Televideo
Theatre, series filmed by Screen
Televideo Productions, Beverly
Hills, and originally titled Electric
Theatre, on WGAL-TV Lancaster,
Pa., and WNBF-TV Binghamton,
N. Y. The contract is for 13 weeks
through McManus, John & Adams,
New York.
Screen Gems Inc., N. Y., last week
announced the sale of its TV Disc
Jockey Toons to Radio Tupi
(PREF-3 TV) Sao Paulo, Brazil —
said to be the first Latin American
television station to air the pack-
age. RCA's International Div. has
acquired exclusive rights to TV
Toons series for Sao Paulo, and
telecasts of the feature will begin
shortly, Screen Gems spokesman
said.
Availabilities . . .
Hygo Television Films Inc., N. Y.,
has acquired 100 features and 85
short films for television which are
available for immediate use, the
firm announced last week.
Film People . . .
Edward Sedgwick, motion picture
producer-writer-director, has been
signed by Desilu Productions,
Hollywood, as production supervi-
sor on CBS-TV / Love Lucy series
for Philip Morris & Co. Directing
films of May 30 and June 6 is Will
Ham Asher, TV film director, r»j
placing Marc Daniels who has r.J
cently resigned to develop TV fibi]
properties of his own.
* * *
Wally Fox has been set to direct
the first cycle Of 13 pictures of th;
Ramer of the Jungle series fo:
Arrow Productions, starring Joi
Hall. Production starts May 26th
DTN NAMES TWO
Jacobs, Clark Join Sale:,
HERBERT H. JACOBS has beer
appointed sales manager for th< I
DuMont TV Network's Film Dept. j
and Wilmer S. Clark has beer I
named California representative
for the department, Manager
Donald A. Stewart announced
last Monday.
Mr. Jacobs resigned as vice presi-
dent and general manager of Sut-
ton Television to join DuMont. He
previously had filled comparable
posts with Abbey Television and
Atlas Television. He also was gen-
eral manager for several motion
picture theatre chains during the
previous 15 years, and has directed
advertising and public relations
for hotel and retail store chains.
Mr. Clark has been associated
with broadcasting since 1934, when
he joined the sales staff of WOOD
Grand Rapid. He subsequently was
with Howard H. Wilson Co., sta-
tion representative firm, as east-
ern office manager, and with
WHDH Boston as sales director.
Most recently, he has been sales
manager of WJEF Grand Rapids.
UTP INCREASES SALES
Four More Reported
SALES in four more markets have
been reported by United Tele-
vision Programs, New York film
distributor with ABC's WJZ-TV
New York listed as having con-
tracted for Hollywood Off Beat,
series in which actor Melvyn Doug-
las plays a private detective. Same
program was also sold to WTTV
(TV) Bloomington, Ind.
Other contracts recently com-
pleted by UTP sales representa-
tives according to Aaron Beckwith,
sales director, were for Double Play
With Durocher and Day, which was
purchased by the Aluminum Win-
dow and Awning Co. through All-
mayer-Fox agency for WDAF-TV
Kansas City.
Movie Quick Quiz, 15-minute quiz
package prepared for five programs
weekly, was placed on WDTV (TV)
Pittsburgh, starting June 19. Braun
Baking Co. will sponsor. Ketchum,
McLeod & Grove is agency.
RANGERTONE
BEST FOR'TV FILMS
UNIVERSITY OF
NORTH
CAROLINA
SYNC-SOUND
RANGERTONE
73 WINTHROP ST
NEWARK 4, N. J.
Page 84 • May 19, 1952
BROADCASTING • Telecasting
J FILMS AXD FEATURES
Specialty Television Films, Inc.
1501 BROADWAY
NEW YORK CITY
LOngacre 4-5592
JULES B. WEILL, PRES.
TV TOPS . . . Hollywood
features with well known stars
are now available, CAGED
FURY, FEAR IN THE NIGHT,
SHAGGY, TAKE IT BIG, SWAMP
FIRE, TORNADO, WRECKING
CREW, WILDCAT , FOLLOW
THAT WOMAN. Other available
features are MAN IN BLACK,
ROOM TO LET, WHAT THE BUT-
LER SAW, CONGORILLA,
BORNEO, BABOONA, I MAR-
RIED ADVENTURE.
Screen Gems, Inc.
729 SEVENTH AVENUE
NEW YORK 19, N. Y.
CIRCLE 5-5044
Write • Wire • Telephone
For Audition Prints
TV DISC JOCKEY TOONS: Now
it is possible for television tta-
tions to make use of radio's
most profitable format: the rec-
ord show! TV DISC JOCKEY
TOONS are films that can be
used with top current records
of RCA VICTOR • DECCA •
COLUMBIA • CAPITOL • MER-
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ice for TV broadcasters every-
where!
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AVENUE
Screen Gem
729 SEVENTH
NEW YORK 19, N.
CIRCLE 5-5044
Write • Wire • Telephone
For Audition Prints
WORLD'S GREATEST MUSIC: A
series of 13 symphonic films
with a fidelity of sound track
that is amazingly realistic. Fea-
tures the best-known composi-
tions of TSCHAIKOWSKY •
BEETHOVEN • SCHUBERT •
WAGNER • MENDELSSOHN •
• GRIEG. See and hear these
masterpieces filmed with rhyth-
mic beauty. Priced to suit
every TV station's film budget.
Explorers Pictures Corp.
1501 BROADWAY
NEW YORK CITY
LOngacre 4-5592
JULES B. WEILL, PRES.
THE BIG GAME HUNT . . .
IN ACTION . . .
VIDEODEX REPORTS
LOS ANGELES . . .
Top Film Show
For Wednesdays
#2 of Ten Top TV Shows
DETROIT . .
In Ten Top TV Shows
Solid 21.8 Rating.
Book it for Big Results
In Your Market
Telecast Films, Inc.
112 W. 48th Street
New York 36, New York
JUdson 6-5480
Strange and little known actu-
alities gathered from all corners
of the world. It's a show for
the entire family. Your audi-
ence will anticipate each pro-
gram. Be sure to send for our
brochure for your program de-
partment.
British Information Services,
30 Rockefeller Plaza
New York 20, N. Y.
Lester Schoenfeld,
Distrib. Mgr.
"OUT OF TRUE"
An earnest and factual 40 min-
ute account of a women's men-
tal breakdown and subsequent
recovery in a hospital where
modern analysis and sympa-
thetic treatment lay bare the
cause of her troubles. This
documentary is a slashing in-
dictment against ignorance and
fear of mental institutions,
hailed by critics as greater than
SNAKE PIT in its honest treat-
ment of a great social problem.
Contact us for booking informa-
tion and rates in your area.
For mere information please write direct to the distributors.
ROADCASTING • Telecasting
May 19, 1952 • Page 85
FINAL
TELEVISION
ALLOCATIONS
REPORT
EXTRA COPIES
AVAILABLE
NOW
AT $3.00
EACH
This is the complete re-
port— 196 printed pages —
just as the FCC released
it, Monday, April 14, 1952.
This volume shows the
complete city-by-city
breakdowns for all 2,053
proposed stations in 1,291
communities. There are
sections on antenna
heights, educational res-
ervations, power, proce-
dures, Hennock's and
Jones' opinions, zoning
and mileage separation.
You'll want library cop-
ies, home copies, tear
copies and working cop-
ies. Please use the coupon
below and order today.
Limited Supply.
Broadcasting • Telecasting
870 NATIONAL PRESS BLDG.
WASHINGTON 4, D. C.
Please send copies of
the Final Television Allocations
Report at $3.00 each.
□ M/O, check
□ pleas* bill
ZONE STATE
fCC actions
MAY 9 THROUGH MAY 15
CP-construction permit ant.-antenna cond.-conditional
DA-directional antenna D-day LS-local sunset
ERP-effective radiated power N-night mod.-modification
STL-studio-transmitter link aur.-aural trans. -transmitter
synch, amp.-synchronous amplifier vis.-visual unl.-unlimited hours
STA-special temporary authorization CG-conditional grant
SSA-special service authorization
Grants authorizing new stations and transfers, accompanied by a
roundup of new station and transfer applications, begin on page 91.
May 12 Decisions . . .
BY FCC BROADCAST BUREAU
Granted License
KALE Richland, Wash.— Granted li-
cense covering change in facilities, in-
stallation of DA-N, changes in ant. and
redescribe trans, and studio locations;
cond.
TV— Ch. 8
WHEN Syracuse, N. Y — Granted mod.
CP to change Vis. to 1.2 kw, aural to
0.6 kw, ant. to 930 ft. and change trans,
location.
Extend Completion Date
KGEZ Kalispell, Mont. — Granted
mod. CP for extension of completion
date to 8-15-52; cond.
WIUC Urbana, 111.— Granted mod. CP
for extension of completion date to
11-15-52.
WBAL-TV Baltimore, Md.— Granted
mod. CP to extend completion date to
7-20-52.
Following were granted mod. CPs
for extension of completion dates as
indicated:
WDMJ Marquette, Mich., to 7-1-52,
cond.; KLX Oakland, Calif., to 11-13-
52, cond.; WKBZ Muskegon, Mich., to
11-15-52 cond.; WJAT-FM Swainsboro,
Ga., to 8-6-52.
To Change Antenna
WMAR-TV Baltimore, Md.— Granted
CP to change type of ant.; ant. height
591 ft.
Granted License
KEPO El Paso, Tex.— Granted li-
cense covering increase in power and
changes in DA, cond.: 690 kc, 10 kw-
unl., DA-2.
KFXD Nampa, Idaho— Granted li-
cense covering increase in power and
change to DA-N; cond.: 580 kc, 5 kw-
unl., DA-N.
Granted CP
WJIM Lansing, Mich.— Granted CP
to make changes in ant. system; cond.
KROW Oakland, Calif.— Granted CP
to change trans, location and install
new ant. system.
1214-hour Broadcast Day
KHIT Lampasas, Tex. — Granted au-
thority to operate between 7 a.m. and
7:30 p.m. local time for period of 90
days.
ACTIONS ON MOTIONS
By Comr. George E. Sterling
WHIL Medford, Mass.— Granted peti-
Sell KTRC for $65,000
SALE of KTRC Santa Fe, N. M.,
to J. Gibbs Spring of Albuquerque
for $65,000 was announced last
week. FCC approval is necessary.
Mr. Spring was formerly part-
owner of WASK Lafayette, Ind.
Selling the 250 w ABC-LBS station
on 1400 kc are owners H. W. Wim-
berly and A. M. Cadwell. They re-
tain the ownership of KOAT Albu-
querque and KRSN Los Alamos,
both 250 w stations, on 1240 kc and
1490 kc respectively. KTRC sale
was handled by Blackburn-Hamil-
ton Co.
tion for dismissal as moot of its ap-
plication.
By Hearing Examiner J. D. Bond
Gulf Beaches Bcstg. Co., St. Peters-
burg, Fla. — Granted petition for leave
to amend its application by substitut-
ing revised page in engineering state-
ment.
Gulf Beaches Bcstg. Co., St. Peters-
burg, Fla. — Granted petition for leave
to amend its application as heretofore
amended, so as to substitute in engi-
neering statement and exhibits revised
engineering data; further ordered that
obiection and exception on behalf of
WEBK Tampa, Fla., be, and each of
them is hereby noted of record, and
time within which appeal from this
order may be taken, notwithstanding
date hereinabove stated, is and shall be
release date— May 8, 1952.
May 12 Applications . . .
ACCEPTED FOR FILING
AM— 1010 kc
WAPF McComb, Miss.— Requests CP
to increase power from 250 w to 1 kw.
AM— 1300 kc
WEBK Tampa, Fla.— Request for CP
to change frequency from 1590 kc to
1300 kc with 1 kw D AMENDED to
change from non-DA- to DA.
AM — 1330 kc
Voice of Birmingham, Birmingham,
Ala.— Request for CP for new AM sta-
tion on 1220 kc with 1 kw D AMENDEE
to change frequency to 1330 kc and
delete contingency upon WEDR re-
linquishing 1220 kc.
Application Amended
Gulf Beaches Bcstg. Co., St. Peters-
burg Beach, Fla. — Request for CP for
new AM station on 1310 kc with 1 kw
D AMENDED re: officers and directors.
License for CP
WCLC Flint, Mich.— Requests license
for CP which authorized new AM sta-
tion and specify studio location as 305
Metropolitan Bldg., Flint.
WLEU-FM Erie, Pa.— Requests li-
cense for CP which authorized new FM
station.
WHRM (FM) Madison, Wis.— Re-
quests license for CP which authorized
changes in non-commercial educational
FM station.
Extension of Completion Date
WNJR-FM Newark, N. J.— Requests
mod. CP for extension of completion
date of new FM station. ,
To Change Name
KMMJ Grand Island, Neb.— Requests
mod. license to change name of cor-
porate licensee from KMMJ Inc. to
Town & Farm Co.
License Renewal
Following stations request renewal of
license:
KCON Conway, Ark.; KXRJ Russell-
ville, Ark., and WVMI Biloxi, Miss.
May 13 Applications . . .
ACCEPTED FOR FILING
AM— 1230 kc
WSOO Sault Ste. Marie, Mich.— Re-
quests mod. license to increase power
from 100 w-N to 250 w-N.
License for CP
KGMS Sacramento, Calif.— Requests
license for CP which authorized new
AM station.
WTJH East Point, Ga.— Requests li-
cense for CP which authorized power
increase and change in studio location.
CP for CP
KWPM-FM West Plains, Mo.
Locations Determined
Estherville Bcstg. Corp., Estherville,
Iowa— Request for CP new AM station
on 1340 kc with 100 w unl. AMENDED
to show trans, and studio locations as
0.6 mi. Northwest from West city lim-
its along State Highway 9.
Extension of Completion Date
WJAT-FM Swainsboro, Ga.— Requests
mod. CP, which authorized new FM
APRIL BOX SCORE
STATUS of broadcast station authorizations at the FCC on April 30
follows :
Total authorized
Total on the air
Licensed (all on air)
Construction permits
Total applications pending
Total applications in hearing
Requests for new stations pending
Requests for new stations in hearing
Requests to change existing facilities
Deletion of licensed stations in April
Deletion of construction permits
AM
FM
TV
2,415
646
108
2,347
632
108
2,325
S79
94
90
67
14
976
133
644
217
8
19
324
9
536
104
0
0
209
13
53
0
1
4
0
0
SERVICE DIRECTORY
Custom-Built Equipment
U. S. RECORDING CO.
1121 Vermont Ave., Wash. 5, D. C.
STerling 3626
COMMERCIAL RADIO
MONITORING COMPANY
PRECISION FREQUENCY MEASUREMENTS
Engineer on duty all night every night
JACKSON 5302
P. O. Box 7037 Kansas City, Mo.
• TOWERS •
AM • FM • TV •
Comp/ofe Installations
TOWER SALES & ERECTING CO.
6100 N. E. Columbia tlvd.
11, Oregon
DAV
DV, NEW YOW
Page 86 • May 19, 1952
BROADCASTING • Telecasting
CONSULTING RADIO & TELEVISION ENGINEERS
JANSKY & BAILEY
Executive Office*
National Press Building
Offices and Laboratories
1339 Wisconsin Ave.. N. W.
D. C. ADams 2414
Member AFCCE *
Commercial Radio Equip. Co.
Everett L. Dillard, Gen. Mgr.
INTERNATIONAL BLDG. Dl. 1319
WASHINGTON, D. C.
P. O. BOX 7037 JACKSON 5302
KANSAS CITY, MO.
Craven, Lohnes & Culver
MUNSEY BUILDING DISTRICT 8215
WASHINGTON 4, D. C
Member AFCCE*
E. C. PAGE
CONSULTING RADIO
ENGINEERS
BOND BLDG. EXECUTIVE 5670
WASHINGTON 5, D. C.
Member AFCCE*
WILLIAM L. FOSS, Inc.
Formerly Colton & Foss, Inc.
927 15th St., N. W. REpublic .
WASHINGTON, D. C.
LYNNE C. SMEBY
"Registered Professional Engineer"
1311 G St., N. W. EX. 8073
Washington 5, D. C.
ROBERT L HAMMETT
CONSULTING RADIO ENGINEER
230 BANKERS INVESTMENT BLDG.
SAN FRANCISCO 2, CALIFORNIA
SUTTER 1-7545
BERNARD ASSOCIATES
CONSULTING RADIO ENGINEERS
5010 Sunset Blvd.
Hollywood, Calif. NOrmandy 2-6715
JAMES C. McNARY
Consulting Engineer
National Press Bldg., Wash. 4, D. C.
Telephone District 1205
Member AFCCE*
A. D. RING & CO.
26 Years' Experience in Radio
Engineering
MUNSEY BLDG. REPUBLIC 2347
WASHINGTON 4, D. C.
Member AFCCE*
MclNTOSH & INGLIS
1216 WYATT BLDG.
WASHINGTON, D. C.
Metropolitan 4477
Member AFCCE*
MILLARD M. GARRISON
1519 Connecticut Avenue
WASHINGTON 6, D. C.
MICHIGAN 2261
Member AFCCE*
JOHN CREUTZ
319 BOND BLDG. REPUBLIC 2151
WASHINGTON, D. C.
Member AFCCE *
GEORGE P. ADAIR
Consulting Radio Engin
■y Professional
dio-Television-
Electronic* -Communications
1833 M St. N. W.. Wash. 6. D. C.
Executive 1230 — Executive SS51
(Nights-holidays, Lockwood 5-1*19)
Member AFCCE*
JOHN B. HEFFELFINGER
815 E. 83rd St. Hiland 7010
KANSAS CITY, MISSOURI
Vandivere,
Cohen & Wearn
Consulting Electronic Engineers
612 Evans Bldg. NA. 2698
1420 New York Ave., N. W.
Washington 5, D. C.
License Renewal
Following stations request renewal of
icense:
WEBJ Brewton, Ala.; KLIC Monroe,
La.; WJPD Ishpeming, Mich.; WRBC
Tackson, Miss.; KWIL Albany, Ore.;
iVKOK Sunbury, Pa.; WDXI Jackson,
renn.; KMUW (FM) Wichita, Kan., and
KOTV (TV) Tulsa.
BROADCASTING • Telecasting
TENDERED FOR FILING
AM— 980 kc
KSGM Genevieve, Mo.— Requests CP
to increase power from 500 w-D to 1
kw-D and to change from DA-DN to
DA-N.
APPLICATION DISMISSED
Chapman Radio & Television Co.,
—Established 19*6—
PAUL GODLEY CO.
Upper Montclair, N. J. MO. 3-MM
Laboratories Great Notch, N. J.
Member AFCCE*
There is no substitute for experience
GILLETT & BERGQUIST
982 NATL. PRESS BLDG. NA. 3373
WASHINGTON, D. C.
Member AFCCE*
RUSSELL P. MAY
1422 F St., N. W. Kellogg Bldg.
Washington, D. C. REpublic 3984
Member AFCCE*
KEAR & KENNEDY
1302 18TH ST., N. W. HUDSON
WASHINGTON 6, D. C.
Member AFCCE *
GUY C. HUTCHESON
P. O. Box 32 AR 4-8721
1100 W. Abram
ARLINGTON, TEXAS
WALTER F. KEAN
AM-TV BROADCAST ALLOCATION,
FCC & FIELD ENGINEERING
1 Riverside Road — Riverside 7-2153
Riverside, III.
(A Chicago suburb)
GRANT R. WRATHALL
Aptos, California
Appointments arranged for
San Francuco Seattle Salt Lake City
Lot Angelet Portland Phoenix
Box 260 APTOS— 3352
Member AFCCE*
HARRY R. LUBCKE
CONSULTING TELEVISION ENGINEER
Television Engineering Since 1929
2443 CRESTON WAY HO 9-3266
HOLLYWOOD 28, CALIFORNIA
kc with 1 kw-D (contingent of WEDR
relinquishing 1220 kc).
Guthrie Best. Corp., Guthrie, Okla. —
DISMISSED application for CP new AM
station on 1550 kc with 1 kw-D.
AUTHORIZATION FORFEITED
WWSC Glens Falls, N. Y. — FORFEIT-
ED CP which authorized change in fre-
quency from 1450 kc to 1410 kc, power
increase from 250 w to 1 kw and DA-N,
etc.
GEORGE C. DAVIS
501-514 Munsey Bldg.— STerling 0111
Washington 4, D. C.
Member AFCCE'
GAUTNEY & RAY
CONSULTING RADIO ENGINEERS
1052 Warner Bldg.
Washington 4, D. C.
National 7757
WELDON & CARR
WASHINGTON, D. C.
1605 Connecticut Ave.
Dallas, Texas Seattle, Wash.
4212 S. Buckner Blvd. 4742 W. Ruffner
Member AFCCE*
A. EARL CULLUM, JR.
CONSULTING RADIO ENGINEERS
HIGHLAND PARK VILLAGE
DALLAS 5, TEXAS
JUSTIN 6108
ROBERT M. SILLIMAN
1011 New Hampshire Ave., N. W.
Republic 6646
Washington 7, D. C.
WILLIAM E. BENNS, JR.
Consulting Radio Engineer
3738 Kanawha St., N.W., Wash., D. C.
Phone ORdway 8071
Box 2468 Birmingham, Ala.
Phone 6-2924
RAYMOND M. WILMOTTE
1469 Church Street, N. W. DEcatur 1231
Washington 5, D. C.
Member AFCCE *
Member AFCCE'
APPLICATION RETURNED
KLX Oakland, Calif. — RETURNED
application for CP to install new aux-
iliary trans.
KWPM West Plains, Mo. — RE-
TURNED application for CP to change
frequency from 1450 kc to 1330 kc, in-
crease power from 250 w 1 kw-D, 500
w-N, and install DA-N.
( Continued on page 91 )
May 19, 1952 • Page 87
CLASSIFIED ADVERTISEMENTS
Payable in advance. Checks and money orders only.
Situations Wanted 204 per word— $2.00 minimum • Help Wanted 254 per word— $2.00 minimum
All other classifications 304 per word — $4.00 minimum • Display ads. $15.00 per inch
No charge for blind box number. Send box replies to
Broadcasting • Telecasting, 870 National Press Bldg., Washington 4, D. C.
applicants: If transcriptions or bulk packages submitted, $1.00 charge for mailing. All transcriptions, photos, etc sent
to box numbers are sent at owner's risk. Broadcasting • Tilbcasting expressly repudiates any liability or respon-
sibility for their custody or return.
Help Wanted (Cont'd)
Help Wanted
Salesmen
Wanted immediately. Engineer for
sales in broadcasting field. Must be
under 30 and possess sales ability. Some
travel — Chicago and vicinity. Excel-
lent opportunity with well established
company. Box 40P, BROADCASTING
. TELECASTING.
Salesman — Progressive upstate New
York AM-TV station offers excellent
life-time opportunity to aggressive
young man with good creative adver-
tising sales background in radio, news-
paper or agency field. State full par-
ticulars and starting salary required.
Box 166P, BROADCASTING . TELE-
CASTING.
Time salesman. Some experience neces-
sary. Salary basis. State qualifications,
etc., in first letter. Dept. P., WSAZ,
Inc., Box 2115, Huntington, W. Va.
Announcers
Experienced announcer-engineer. Sev-
enty-five start. Upper midwest. Box
26P, BROADCASTING . TELECAST-
ING.
Announcer-engineer with first class
ticket. Starting pay $75 for experi-
enced man. Pennsylvania independent.
Box 66P, BROADCASTING . TELE-
CASTTNG.
Combination announcer - engineer
wanted by Florida major network
regional fulltime station. Special em-
phasis on announcing but must hold
first class license. All applications
confidential. Box 76P, BROADCAST-
ING . TELECASTING .
Combination man with first class li-
cense for central Michigan station. Box
104P, BROADCASTING . TELECAST-
ING^
News editor, gather and write local
news. Newscasting and announcing.
Fulltime independent eastern Penna.
Prefer married man, draft exempt,
must have 2 years experience. Box
164P, BROADCASTING . TELECAST-
ING^
Combination man. Willing to work.
First phone requisite. Northeastern
Pennsylvania independent. Excellent
library. Handle all types programs.
Emphasis on announcing. Remunera-
tion depends upon ability. Regular in-
creases. Opportunity to sell and ad-
vance to executive positions. Car
necessary. If you want all-round ex-
perience, this is your chance. Rush
details, background, information. Box
169P, BROADCASTING . TELECAST-
ING^
Disc jockey, three years experience,
married, with good matured voice that
can sell on air. KW fulltime inde-
pendent eastern Penna. Successful
operation, good staff, wonderful town.
Box 165P, BROADCASTING . TELE-
CASTING.
Combo first phone-announcer wanted,
some experience preferred but will
train beginner. Pleasant surroundings,
congenial staff. Upper midwest. Box
172P, BROADCASTING . TELECAST-
ING^
Combination announcer/engineer need-
ed immediately for permanent position
in Carolinas. Give full details includ-
ing salary and phone number. Box
178P, BROADCASTING . TELECAST-
ING.
Wanted: Announcer-engineer, heavy on
announcing and must know engineer-
ing. Should have car. $85.00 week.
Need commercial manager also. Louis-
iana. Box 190P, BROADCASTING •
TELECASTING.
Combination man wanted. Very strong
on announcing with 1st phone ticket.
Florida location with congenial staff.
Top wage to right man. Box 193P,
BROADCASTING . TELECASTING.
Minnesota station wants announcer
able to handle traffic work. Must be
good typist. Good salary. Box 198P,
BROADCASTING • TELECASTING.
Help Wanted (Cont'd)
Announcer-engineer, accent announc-
ing, $70.00 start. Contact Manager,
KDKD, Clinton, Mo.
Wanted: Staff announcer who can also
do good newscast. Please send all in-
formation, including salary require-
ments to KFBB, Great Falls, Montana.
Announcers with first class licenses.
Experience desirable but ability and
other qualifications more important.
Send audition tape, details and refer-
ences by air mail to KMVI, Wailuku,
Maui, Hawaii.
Immediately — Combination first ticket,
good voice, $285 per month start, ex-
tras, progressive station. Heart of trout
fishing and elk hunting wonderland.
Air mail disc, photo. KPRK, Living-
ston, Montana.
Combo man for 250 watt station, good
voice. Chances to learn unlimited.
Send qualifications, history, audition
to KSYC, Yreka, California.
Experienced announcer - continuity
writer, strong on news commercials and
DJ shows. Send representative 15
minute commercial newscast and 15
minute commercial DJ tape, photo,
reference names and experience record.
KTFI, 5000 watt NBC affiliate, Twin
Falls, Idaho.
Announcer, first phone, clean, moral,
not smoke, or drink, for independent
regional, send disc, photo, resume to
H. E. Smith, WAVL, Apollo, Penna.
Hurry — No ticket. Steady announcer,
good voice. Heart of hunting-fishing
country. Good housing. Air mail disc,
photo, KPRK, Livingston, Montana.
Announcer, thoroughly experienced,
especially newscasting, quiz shows, con-
trol board. Good salary plus unlimited
talent fees for saleable personality.
Write all details to WIRC, Box 484,
Hickory, N. C.
Combination announcer-engineer for
network station in pleasant central
Kentucky city. Must have top quality
voice and hold 1st class license. Better
than average salary for thoroughly ex-
perienced, energetic man. Immediate
opening. Send complete information
and tape or disc if possible. Manager,
WLEX, Lexington, Kentucky.
Immediate opening for announcer-en-
gineer. Must be neat, honest and
sober. Emphasis on announcing. Salary
ranges from $70.00 to $80.00 for 42 hours,
depending on how good you are. Call
or wire Radio Station WMNC, Morgan-
ton, N. C.
Staff announcer wanted. Prefer man
with independent station experience.
Please send photo and tape or disc.
WPIC, Sharon, Pa.
Outstanding regional independent needs
outstanding combination man. New
modern air conditioned quarters. Small
clean city of 8,000. Send photo, tape,
background and salary expected. Bryan
Davidson, General Manager, WRAY,
Princeton, Indiana.
Wanted: Announcer with first class
phone ticket. Will pay $75.00 for 40
hours. Announcing must be good. Ap-
ply in person if possible. Disc. Joe
Phillips, WSSO, Starkville, Mississippi.
New MBS affiliate in Little Falls, N. Y.
starting June has opening for combo
men, announcers, engineers. Send full
particulars and salary requirements
first letter to Robert Earle, Box 455,
R. D. 1, Utica, N. Y.
Technical
First class engineer. No experience re-
quired. Virginia network station. Box
238K, BROADCASTING . TELECAST-
ING.
Help Wanted (Cont'd)
Opening transmitter operator with first
class license. No announcing. Per-
manent. Texas. Box HIP, BROAD-
CASTING • TELECASTING.
Wanted, a combination engineer-an-
nouncer for a 250 watt southern sta-
tion. Starting salary 70 dollars per
week. Write Box 131P, BROADCAST-
ING • TELECASTING.
Chief engineer. Pittsburgh area. Per-
manent. Excellent opportunity. Com-
plete W. E. installation. 506-B-2 10-
kw FM transmitter. 25-B console. All
monitoring equipment. Also model 708
REL receivers. Box 146P, BROAD-
CASTING . TELECASTING.
Anyone who regards work a pleasure,
can certainly have fun at this Montana
250-watt network outlet. He should
have first class ticket, some announcing
and copywriting experience, or ability;
a desire to go hunting and fishing; a
car. Box 176P, BROADCASTING •
TELECASTING.
First phone combination man, small
Florida, station. Salary adequate, fish-
ing good. Box 182P, BROADCASTING
. TELECASTING.
First class engineer, key position.
$75.00, forty-four hour week. State
availability. Box 192P, BROADCAST-
ING . TELECASTING.
Southern regional needs 1st class en-
gineer. AM and FM operation. Ap-
plication for television. Excellent en-
gineering facilities. Convenient to bus
lines. Write, giving full details of ex-
perience with references. Box 203P,
BROADCASTING • TELECASTING.
Combo man 1st phone emphasis an-
nouncing, nearby Detroit, progressive
increases, overtime, high earnings, ideal
conditions, car necessary. Rush audi-
tion tape, background information.
Radio 2355-Guardian Bldg., Detroit.
Will have opening first class announcer-
engineer, 250 fulltime. College city,
10,000. Permanent, excellent conditions.
Start $65. KAYS, Hays, Kansas.
Immediate opening for 1st phone en-
gineer. Good pay. Inexperienced ap-
plicants considered. 250 watt ABC sta-
tion. Send background and reference
information with first letter to KBIX,
Muskogee, Oklahoma.
Operator, first class license, bachelor
apartment free. Station is TV appli-
cant. KCOM, Sioux City, Iowa.
Engineer with first phone license. Will-
ing to learn announcing. No experi-
ence necessary, KENA, Mena, Ark-
ansas.
A small station in Hawaii is still look-
ing for the right man for a chief en-
gineer. Experience as chief essential.
Announcing ability required. Send de-
tails, audition tape and references to
KMVI, Wailuku, Maui, Hawaii by air
mail.
Good experienced announcer with first
class ticket. Send audition tape, record
of experience, business and character
references to KWFC, Hot Springs, Na-
tional Park, Arkansas.
Transmitter engineer wanted. First
phone ticket. Experience not neces-
sary. Write Chief Engineer, WCRO,
Johnstown, Pa.
Operator, first phone. No experience.
Light duties. 6 days, 44 hours. Start
$217. WFMW, Madisonville, Ky., PH.
1885.
Wanted — First class engineer, $200
month. Contact Chief Engineer, WHAL,
Shelbyville, Tenn.
Want first class engineer. Evening
shift. Contact WIEL, Elizabethtown,
Kentucky.
Immediately; experienced combination
man. Air work important. Salary ex-
cellent. Send recording. Contact Man-
ager, WITZ, Jasper, Indiana.
Immediate opening for first class tickei
holder. Will accept beginner. Wil
pay higher wage for combo man. Ex-
panding southern New England mar-
ket. 250 watt, daytime. Independent
WLAD, Danbury, Connecticut.
Wanted, first class engineer, no experi-
ence required. Radio Station WLPM,
Suffolk, Virginia.
Vacation relief engineer: First class
license. Start immediately. Send full
details and references first letter.
Bruce H. Ratts, Chief Engineer, Sta-
tion WOWO, Fort Wayne, Indiana.
Engineer with first class license. Will
ing to learn announcing. WREL, Lex
ington, Virginia.
Immediate opening for first phone li
cense. No experience needed. Car re
quired. Contact Chief Engineer, Ra
dio Station WTNS, Coshocton, Ohio.
Engineer, first class. Immediate open-
ing. Previous experience not essential.
Contact James Trewin. Station Super-
visor, WVCV, Cherry Valley, New York.
Production-Programming , Others
Desire male copywriter with ideas.
Some announcing. Submit samples.
Texas. Box 23P, BROADCASTING .
TELECASTING.
Wanted — Illinois network station de-
sires copywriter with ideas, male or
female. Box 133P, BROADCASTING
. TELECASTING.
Congenial self-starting program direc-
tor, versatile announcer, good on ad
lib. Station located in western New
York market. Send resume, photo,
disc, first reply. Box 173F, BROAD-
CASTING . TELECASTING.
Secretary, radio or advertising experi-
ence helpful but not essential. Good
opportunity with radio-TV sales rep-
resentative firm in Chicago and New
York. Pleasant working conditions; 5
day week. Permanent. Give details
of experience, education, etc. Small
photo. Box 188P, BROADCASTING .
TELECASTING.
Wanted: Experienced girl copywriter
for continuity and promotion depart-
ment of 50 kw eastern station. Op-
portunity for advancement. Send full
details of experience and photo to
WWVA, Wheeling, West Virginia.
Television
Announcers
Announcer-MC for nation's first 50,000
watt TV station. Detailed experience
and photo first letter. Prefer age
bracket 28-35. Station located midwest.
Box 142P, BROADCASTING . TELE-
CASTING.
Situations Wanted
Managerial
General or commercial manager. Ex-
perienced. Capable. West or south-
west. Box 43P, BROADCASTING .
TELECASTING.
Successful, local sales minded manager
desires change to bigger market or kilo-
watt daytime station. If you are losing
or breaking even, contact this 32 year
old experienced local station manager
and start making money. Reply Box
99P, BROADCASTING . TELECAST-
ING^
Manager same station 12 years, desires
change for better opportunity. Box
130P, BROADCASTING . TELECAST-
ING^
Former station owner wants to get back
to work. Manage, sell, program, write,
announce. 32, married, top record.
Have made money for others (and self)
in 13 straight years radio. South and
TV preferred. Make an offer and I'll
call or see you. Box 154P, BROAD-
CASTING . TELECASTING.
General manager-salesman. Thoroughly
experienced all phases. Fifteen years
in radio with six years station man-
agement, independent and network.
Can put station in profit column. Box
183P, BROADCASTING . TELECAST-
ING^
A good manager knows radio from the
tube to the written word. I do. A
good manager can talk to every staff
member in their own language. I can.
A good manager promotes civic affairs
and assures a steady profit. I'm your
man. Box 204P, BROADCASTING .
TELECASTING.
il
Situations Wanted (Cont'd)
Commercial or general manager avail-
able. 10 years experience radio as sales-
man, commercial manager and general
•nanager in independent and network
jperations. Extra strong on sales and
profits. Best references. Guarantee re-
sults. Family, sober. Personal inter-
view. O. R. "Jim" Bellamy, R. 1,
Bloomville, Ohio, Phone 116F14.
Announcers
[Experienced young disc jockey with
[.first phone desires location in good
market to do 2V2 to 3>/2 hour afternoon,
or evening, or night show — or both.
I Net, indie AM and TV background in-
rcluding production as well as participa-
tion. Ex-serviceman. No draft wor-
ries. Available immediately. Box IIP,
j BROADCASTING . TELECASTING.
Announcer, one year experience in all
phases. Good references. Available
(June 9th. Box 159P, BROADCAST-
ING . TELECASTING.
[Sports, news and special events man,
(proven ability and experience, desires
j immediate change of position. Ex-
cellent references. Baseball, football,
'boxing and basketball. Box 174P,
-BROADCASTING . TELECASTING.
Announcer: Married, draft exempt, col-
rlege background, light experience in
^announcing and promotion, versed in
kail music. Box 180P, BROADCAST-
■ING . TELECASTING.
.Announcer-engineer. Ten years ex-
perience. Family man. Prefers Florida
,and southeast. Box 184P, BROAD-
CASTING • TELECASTING.
Announcer-salesman. Veteran, mar-
ried. College education. Thorough
■knowledge radio. Really sell on and
toff air. Now free-lancing large market.
Tape, photo, details available. Box
.'185P, BROADCASTING . TELECAST-
ING.
Metropolitan stations: Announcer, ex-
perienced all phases; authoritative
jnews voice. Now program director.
Available for personal interview in
June. Box 191P, BROADCASTING •
: TELECASTING.
Experienced announcer, currently em-
ployed in large market. News, DJ, MC.
,Well balanced staff man. Married, vet,
will travel. Box 194P, BROADCAST-
ING . TELECASTING.
Experienced combination man - an-
nouncer, engineer, disc jockey, first
phone, ex-serviceman, no draft worries.
Available now. Box 200P. BROAD-
CASTING . TELECASTING.
Newscaster-news editor. Ten years ex-
perience all phases of radio news.
Mature, concise reporting. Presently
employed in large midwestern market.
Minimum salary: $500 monthly. Box
202P, BROADCASTING . TELECAST-
ING.
Newscaster. Other duties. Experi-
enced. No draft. Married. Car. Col-
lege. Travel, except southeast. Avail-
able immediately. Details. P. O. Box
852, Ponca City, Okla.
Experienced announcer, single, draft
exempt, available immediately, write or
call Eugene L. Books, 1808 Summit St.
Eau Claire, Wis. Tel. 22278.
Experienced staff announcer, 30, cur-
rently employed Amarillo, desires staff
job in California. RCA, Gates, Raytheon
boards. Excellent recommendation of
owner-manager here. Lee D. Drake,
1111B West 18 St., Amarillo, Texas.
Announcer, all phases. Operate board.
Experience New York station. Will
travel. Draft exempt. Disc available.
H. R. Miller, 1141 Elder Avenue,
N. Y. C.
Beginning announcer. Radio school
graduate. Draft exempt, disc and de-
tails. Write Geo. Scott, 1625 E. 76th,
Kansas City, Mo.
Newspaper promotion man seeks posi-
tion as sports announcer. Topnotch in
promotion experience. Acquainted
with all sports,. 3 years sportscasting.
Bill Todd, 2315 Cumberland Street,
Rockford, Illinois.
Experienced sportscaster. Four years
experience. Play-by-play all major
sports, including re-creation baseball.
Young married veteran. Available im-
mediately. Excellent references. Bill
Veidt, 101 South Belmont, Wichita,
Kansas.
Four solid years every phase announc-
ing. First phone. Consider sales or
management. Excellently suited for
agency or TV. Draft free. Married,
references. Si Willing, 823 West Reed,
Moberly, Missouri.
Technical
1st phone. Married veteran, car. No
commercial experience. New York City
or surrounding area. Box 151P, BROAD-
CASTING . TELECASTING.
Situations Wanted (Cont'd)
Engineer, 1st phone. No station ex-
perience. Technical school graduate.
Married. Vet. Box 152P, BROAD-
CASTING . TELECASTING.
Engineer, first phone. iy2 years ex-
perience. Single, will travel. Mini-
mum $60. Available immediately. Box
162P, BROADCASTING . TELECAST-
ING.
Engineer, first phone. No experience.
Available immediately. East coast
preferably. Box 187P, BROADCAST-
ING . TELECASTING.
Chief 4 years, 12 years in radio, ex-
perienced design, construction of AM,
FM operations. Desire connection as
chief small progressive station. Box
195P, BROADCASTING . TELECAST-
ING.
Production-Programming, others
Farm service director, also staff an-
nouncing. Draft exempt, excellent ref-
erences, Box 84P, BROADCASTING .
TELECASTING.
Experienced TV director, producer,
writer. AM experience. Married. Ref-
erences. State salary first letter. Box
90P, BROADCASTING . TELECAST-
ING.
News editor, presently employed. De-
veloping, writing program ideas a
specialty. Commentaries, local news
stories, features, documentaries. Good
voice. Top references. Box 95P,
BROADCASTING . TELECASTING.
Music director, practical experience
putting together commercial music
both classical and semi-classical. Con-
tinuity writer. On-the-air experience
broadcasting, production. Available
June 1st. Box 150P, BROADCASTING
. TELECASTING.
Money not important. Job in this in-
dustry is. Bright young man. upper
10% of class, degree in radio-TV, mid-
western college, wants place to start.
Has been announcer midwest 250-
watter, produced, wrote, directed ra-
dio-TV college shows. Studio, control
experience. Valuable staff man for you
when you write. Box 163F, BROAD-
CASTING . TELECASTING.
Years of announcing experience plus
thorough knowledge of production,
programming, continuity, traffic and
board operation. Local news writing,
editing experience. Soon to be dis-
charged following Korean service,
anxious to resume career with pro-
gressive organization as announcer or
in another production capacity. (TV
knowhow, too.) References, disc. Avail-
able late June. Box 175F, BROAD-
CASTING • TELECASTING.
Continuity-air gal, two years experi-
ence. Will travel. Presently employed
but desire change. Can also do traffic,
general office or what have you. My
employer knows of this ad. Box 177P,
BROADCASTING . TELECASTING.
Public affairs, educational radio or
television direction or production. Brief
but excellent experience. Wonderful
United Nations connections. Univer-
sity Illinois graduate. Box 181P,
BROADCASTING . TELECASTING.
Woman continuity writer. 2 years
versatile experience, including air
work. Interested in job with definite
future in programming or as women's
director. Midwest only. Box 196P,
BROADCASTING . TELECASTING.
Staff librarian-staff organist -music di-
rector, now with ABC affiliate six years,
interested AM-TV operation. Licensed
16 MM operation. Age 44, married, own
car. Write or wire Larry Miller 417
Hill St., York, Pennsylvania.
Television
Managerial
Radio manager with thirteen years ex-
perience in successful selling, announc-
ing, writing and managing all phases is
interested in position with southern
television station or radio station with
definite TV plans. Strong on sales,
valuable on all-round station opera-
tions and like to work hard. Best ref-
erences. Will consider all offers and
will phone or visit promising possibili-
ties. Box 155P, BROADCASTING •
TELECASTING.
Technical
Young man, draft deferred, travel, SRT
graduate. Interested television camera-
man, keen sports knowledge, willing to
learn, some experience. Box 189P,
BROADCASTING . TELECASTING.
Situations Wanted (Cont'd)
Radio-TV engineer. Married, settled.
Wide AM-FM-TV experience which in-
cludes TV construction transmitter, an-
tenna, studios, remote unit through
proof of performance. Administrative
ability. Available immediately. Write
Box 157P, BROADCASTING . TELE-
CASTING.
Production-Programming, others
TV weatherman— topnotch television
weatherman, available one - month
notice. Good salesman. Best offer
considered anywhere. Box 983M,
BROADCASTING . TELECASTING.
Radio-TV advertising, programming ex-
ecutive. Experience, knowledge, ability.
Want responsibility, confidence. Box
161P, BROADCASTING . TELECAST-
ING.
Producer - director, complete back-
ground in all phases of TV. Operated
all types of equipment. Have own live
shows. Interested in executive position
with TV applicant to establish program-
ming format and station policies. Com-
plete resume on request. Box 167P,
BROADCASTING • TELECASTING.
Midwest university June graduate with
experience in all phases of television
and film production would like job in
midwest station. Draft exemnt, 22,
single. Box 197P, BROADCASTING .
TELECASTING.
For Sale
The best in complete tower sales and
service by the south's largest tower
erection company. Will sell or buy
your used towers, erect or service your
towers. A.A.A. Tower Company, Inc.,
Box 898, Greenville, N. C.
Stations
For sale: Established successful Ohio
station. Full or half interest available.
Box 156P BROADCASTING . TELE-
CASTING.
Southwest: 1000 watts. Nets $2,000
month. Ideal opportunity in fast
growing area. Box 160P, BROADCAST-
ING . TELECASTING.
Equipment, etc.
Complete 1 kw Collins package. Brand
new 20V1 transmitter and all associated
gear including two turntables with con-
sole. Two-200 foot towers. All equip-
ment still in original carton purchased
during the past ten months. Write for
listing. Available immediately. Box 83P,
BROADCASTING . TELECASTING.
FM transmitter, 1 kw General Electric,
type BF-l-A, complete with FM sta-
tion monitor. Excellent condition. Ap-
pearance like new. Box 158P, BROAD-
CASTING . TELECASTING.
Surplus equipment (Western Electric).
2-WE 9A pickups (good condition). 3-
WE 9A pickups (fair condition). 6-
WE 9A pickups (in need of repair).
4-WE tone arms with weight com-
pensator. 4-WE type 00 equalizer units
and filters. Make us an offer. Box
170P, BROADCASTING . TELECAST-
ING^
About two tons bare copper ground
wire (#10). Immediate shipment. Best
offer buys it! Box 199P, BROADCAST-
ING . TELECASTING.
For sale : 3 KW RCA BTF-3B FM xmit-
ter and Hewlett-Packard 335 B fre-
quency-modulation monitor. Complete
with tubes. Like new. First offer over
$2000.00 takes it. Come and get it. Glen
Klein, KAUS, Austin, Minnesota.
For sale: One converted Temco 250-
watt transmitter in good condition and
one Western Electric 310-B 250-watt
transmitter with two sets of tubes and
antenna tuning unit. Make an offer,
E. T. Kennedy, Chief Engineer, KWFC,
Hot Springs, Ark.
Slightly used but in good condition,
three RCA TA5C stabilizing amplifiers.
One DuMont type 5105-A monitor re-
ceiver. Nice discount on any or all of
above. Contact Chief Engineer, WSM-
TV, Nashville, Tennessee.
.040 x lVs" x coils bonding copper
strapping, approximately .156 pound to
the foot, @ .55? per pound, F.O.B. Chi-
cago, 111. J. L. Clark Metals Co., 2108
S. Ashland Ave., Chicago, 111., Hay-
market 1-4533.
For sale: PT900RI Presto portable tape
recorder, 3-50 ohm inputs; Altec 323B
amplifier; Presto L2 playback unit;
Presto 6N recording case. Good con-
dition, shipping COD, Mastertone, Box
1060, Des Moines, Iowa.
For Sale (Cont'd)
For Sale: Hammond Novachord crated
for shipping. Good condition, reason-
able. Write Yellowstone Park Com-
pany, Yellowstone Park, Wyoming.
Wanted to Buy
Equipment, etc.
Wanted — Quarter and one kw FM
broadcast transmitters, fixed-frequency
FM monitor receivers, used or new.
Box 17P, BROADCASTING . TELE-
CASTING.
Wanted: 250 watt transmitter. Send
full details and lowest cash price. Box
171P, BROADCASTING . TELECAST-
ING.
Wanted— 500 watts, more or less. FM
broadcast transmitter. WIVY, Jack-
sonville, Florida.
Transmission line, 1% inch. Advise
quantity and price wanted. WTND,
Orangeburg, S. C.
Help Wanted
Managerial
ommerciat
Wanted!
One of radio's most successful regional net
stations (with TV application Pending) offers a
once-in-a-lifetime opportunity to the right man.
A substantial salary and profit-sharing await a
man familiar with all phases of commercial
radio selling. Should have an outstanding record
as a salesman, both local and national, the
ability to handle others, highest character refer-
ences, the desire for permanency and a willing-
ness to work. He must have had five or more
years' experience as Commercial Manager or As-
sistant CM in a competitive metropolitan market,
with annual earnings of $10,000 or more per year,
and be capable of earning much more. Our bill-
ings are, and have been, the highest in this
multiple station midwestern market. To be con-
sidered for a personal interview, please reply in
confidence, giving full and complete information
about your previous experience, salaries earned
and other pertinent information. Attach snap-
shot. Box I20P, BROADCASTING . TELECAST-
ING.
Announcers
Experienced announcer who can also write
copy and news. Control room experience
preferred, but not essential. Send letter
with complete details of past and present
employment, references, past earnings.
Also send disc or tape to Radio Station
KHMO, Hannibal, Missouri. If you want
to get into a good station with a TV
future, here is the opportunity.
Production-Programming, Others
WANTED
A seasoned, all-round writer for radio
and television wanted by major net-
work affiliate. Good pay. Address Box
7S4IW, BROADCASTING , TELECAST-
Situations Wanted
Production-Programming, Others
RADIO & TELEVISION
Prog. Dir.-Prod. Mgr.-Producer
NOW AVAILABLE
Best references. 15 yrs. exp. In-
formation sent on request. Write
BOX 186P, BROADCASTING •
TELECASTING.
(Continued on next page)
AS PROOF that "radio is still
a wonderful advertising me-
"dium" WSOK Nashville,
Tenn., has distributed reproduc-
tions of a letter from a satisfied
customer to members of the broad-
cast industry. The cosmetic firm,
White's Specific Toilet Co., reluc-
tant at first to even try radio ad-
vertising, wrote a congratulatory
letter to WSOK stating that in
March, the first month the company
was on the air, sales in the Nash-
ville area jumped 65% and month
of April showed a 600% gain over
the same period last year.
Television
Managerial
APPLYING FOR TELEVISION?
Need executive experienced in FCC matters from
station management viewpoint to assist in applica-
tion planning and preparation? ^Thoroughly quali-
fied man, now managing regional radio station not
likely to enter TV. available to help with your ap-
plication and planning in his spare time, with
option on his future fulltime management services.
Would also consider changing radio employ to
station with assured TV future. Box 20 IP,
BROADCASTING . TELECASTING.
For Sale
Stations
250 WATT FULLTIME
MIDWEST INDEPENDENT
grossing $50,000 per yeor netting $10,000.
$30,000 cash or $35,000 on terms. No
brokers. Box 179P, BROADCASTING .
TELECASTING.
Miscellaneous
wanted
A LINE OF OPEN-END AND
PACKAGE TRANSCRIPTIONS AND
TV FILM TO SELL.
BOX 168P,
BROADCASTING . TELECASTING
Employment Service
EXECUTIVE PLACEMENT SERVICE
We have selected General, Com-
mercial and Program Managers; Chief
Engineers, Disc Jockeys and other
specialists. Delays are costly ; tell
us your needs today.
Howard S. Frazier
TV & Radio Management Consultants
728 Bond Bldg., Washington 5, D. C.
programs promotjon
premiums
JOINT PROMOTION
JOINT promotion has been agreed
on by WIP Philadelphia and Base-
ball magazine. In May issue, pub-
lication is carrying feature story
describing activities of Phillies
team. WIP's sports director, Jim
Learning, will highlight the article
on his Sports Shots program, which
in turn will be plugged by Baseball
with two-color posters of Mr.
Learning on display at news stands.
LITERAL SLOGAN
TO 11-year-old Bobby Benhard of
Milltown, N. J., the meaning of the
slogan "Wherever You Go There's
Radio" is both literal and far-reach-
ing. When Bobby had his appendix
removed recently, WCTC New
Brunswick in cooperation with the
hospital made on-the-scene mini-
tape recordings of every step of the
boy's treatment from the day he
was admitted, through the actual
operation, to the removal of stitches
six days later. Project titled The
Story of an Operation was engi-
neered by hospital's public relations
director for broadcast on Hospital
Day.
WTVJ (TV) ENTERTAINS
PRODUCERS, directors and tech-
nicians joined with staff artists at
WTVJ (TV) Miami, Fla., to pre-
sent a variety show at Veteran's
Administration Hospital in Coral
Gables May 11. Ted Clark was
emcee of a program of dancing,
comedy acts, singing and panto-
mime. Production was under di-
rection of Harry Berry. Cast in-
cluded Ash Dawes, promotion man-
ager; Hugo Malaga, studio tech-
nician; Ray Gabor and Shannon
Wallace, producers; Wilson Griffith
and Bob Alshouse, directors; Jack
Cobb, announcer, and Dod Farrell,
Elaine Krassner, Gale Fisher and
Al Reiser.
Eastern Network.
$30,000.00
A profitable combined opera-
tion showing consistent in-
creases. This fulltime network
facility is the only station in
an attractive small eastern
market.
Southwest
Regional Network
S185.000.00
A well established network
facility dominating a wide area
from a fast growing market. In-
vestment will show better than
a twenty-five per cent return on
basis of five year average profits. \
Liberal financing.
Appraisals • Negotiations • Financing
BLACKBURN-HAMILTON COMPANY
RADIO STATION AND NEWSPAPER BROKERS
WASHINGTON, D. C.
James W. Blackburn
Washington Bldg.
Sterling 4341-2
Ray V. Hamilton
Tribune Tower
Delaware 7-2755-6
SAN FRANCISCO
Lester M Smith
235 Montgomery St.
Exbrook 2-5672
Page 90 • May 19, 1952
WKRC-TV AUCTION
DEBT of gratitude was paid May
11 to the Salvation Army by
WKRC-TV Cincinnati, when Swap
Shop program was used to auction
off items such as Arthur Godfrey's
tea cup and Ken Murray's cigar.
Salvation Army, during recent
flood, diverted its own efforts to
help the station in its campaign to
aid South Sioux City, Neb. Profit
from the auction was turned over
to the Salvation Army.
BOOKLET PROMOTION
NEW binder type promotion book-
let has been distributed by CKWX
Vancouver on the Vancouver and
British Columbia market. Complete
with a number of maps of the prov-
ince and the Greater Vancouver
area, booklet gives facts and figures
and shows markets served by the
station as well as services which
CKWX offers advertisers.
WAVE POLITICAL NEWS
WAVE Louisville is going all-out
in political coverage this year, a
station news release reports.
WAVE and its network, NBC, have
broadcast all state primaries to
date plus the Kentucky Republi-
can Presidential delegates nom-
inations and various political edu-
cational features. WAVE plans to
broadcast other state primaries,
the state Democratic delegates
nominations, both national party
conventions and the election in
November.
HIGH SCHOOL REMOTE
ED PEARSON, WPJB Providence,
R. I. personality, taped all but news
segments of his 'teen-age talent
show, Open House, at a local high
school. For nearly a month before
the show was taped, students had
been voting on disc favorites. Mr.
Pearson, Harmon Hyde, program
director and Bob Morgan, engineer,
moved equipment into the high
school where nearly 300 pupils put
their talents on tape.
POOLSIDE BROADCASTS
AIRING of WFBR Baltimore's
Melody Ballroom will take place
from Meadowbrook, the city's
largest privately-owned pool June
2-Aug. 29. The disc jockey show
features Ralph Phillips and Bill
LeFevre. John E. Surrick, WFBR
vice president-general manager,
said that the idea has brought new
business to the station during the
usually dull months.
BASEBALL QUIZ
YOUTHFUL members of baseball
teams in the WTCN-TV Minne-
apolis-St. Paul area are taking
part in the quiz-type Baseball Clinic
TV show by the station Saturday
mornings, with prizes awarded to
youngsters who answer questions
correctly.
REAL ESTATE DRIVE
KDYL Salt Lake City is airing an
aggressive campaign on behalf of
the Capson Realty Co., Salt Lake
City. Through a new quarter-hour
quiz show, Dial-A-Home, the sta-
tion is helping sell real estate.
Capson ads in newspaper classified
space cross-promote the radio shov
and give the answer to the broad-
cast quiz question.
WSM-TV RESULTS
MAILING piece from WSM-TV Hi
Nashville tells how the C. B. Rag-
land Co. of Nashville, for its
Colonial Foods, put on a spot cam-
paign, concentrating on one of its,
many canned products at a time.
Julian P. Ragland, firm vice presi-
dent, wrote, "We are very pleased
to tell you that since starting these
spots, our sales comparisons have
been extremely favorable, with the
product sales showing immediate
gains from 10% to 150%."
BBC DRAMAS
PLAYS adapted for radio highlight
the May offerings of WFUV-FM
New York, Fordham U. station, in
collaboration with the British
Broadcasting Corp. Among the
special dramas selected for FM
presentation are William Shake-
speare's "Measure for Measure,"
Moliere's "Tartuffe" and Stanley
Weyman's "Under the Red Robe."
The Weyman play, an outright
BBC production, will run six con-
secutive Mondays, 10-30-11 a.m.,
starting May 26.
BOWLING TOURNEY
WHEN the American Bowling
Congress moved into Milwaukee
for its 49th annual tournament, the
A. Gettelman Brewing Co. launched
a full-scale local drive to promote
the sports event. Company tied in
retail promotion with exclusive TV
coverage of tourney on WTMJ-
TV every other Thursday through-
out 84 days competition. TV pro-
gram was developed around spe-
cially-built movable dollies to cover
40 alleys. Dealer tie-ins and media
were used to publicize tourney.
Gettelman agency is Hoffman &
York Inc., Milwaukee.
SRT-Radio
AMERICA'S OLDEST BROADCASTING SCHOOL
Intensive full or pari lime
COURSES
ANNOUNCING • ACTING
SCRIPT WRITING • ADVERTISING
Outstanding Faculty of
Network Professionals
Co-Educational • Day or Evening
Small Classes
Approved for Veterans
Write for Prospectus
DEPT. H
School of Radio Technique
RKO Bldg., Radio City, New York 20. N. Y.
228 South Wabash Ave., Chicago 4, Illinois.
3T
BROADCASTING • Telecasting
'If*
Lai; *
FCC Actions
(Continued from page 86)
ay 15 Decisions . . .
BY COMMISSION EN BANC
Designated for Hearing
The Heart of Black HiUs Station,
.lapid City, S. D . — Designated for hear-
ng at Washington, D. C, on June 24,
application for mod. CP for approval of
;rans. site and ant. system for new sta-
ion granted June 6, 1951, to operate
>n 1340 kc. 250 w unl.
County Bcstg. Service, Woodstock,
Pa.— Upon petition by WDYK Cumber-
and. Md., designated for hearing appli-
:ation of County Bcstg. Service for new
.station on 1230 kc, 250 w unl., and made
WDYK Cumberland party to proceed-
ng.
KIMP Mt. Pleasant, Tex. — Designated
"or hearing application to change hours
:rom day to unl. and power from 1 kw
;o 1 kw LS, 500 w-N, and install DA-N.
, Paducah Bcstg. Co., Paducah, Tex. —
designated for hearing application for
;iew station on 1300 kc, 250 w-D, and
:nade KTRN Wichita Falls, Tex., and
,KTFY Brownsfield, Tex., parties to pro-
ceeding.
Massillon Bcstg. Corp., Massillon,
Ohio, and The Review Pub. Co., Alli-
ance, Ohio — Upon petition bv Review
Pub. Co., designated for hearing appli-
cations of Massillon and that of The
Review Pub. Co. for simultaneous co-
channel operation in two cities on 1310
kc, 1 kw-D, DA.
Ordered that hearing in re applica-
tions of Liberty Bcstg. Co., Liberty.
Tex., and KTHT Houston, Tex., be held
-in Washington on June 23.
Granted Changes
Ij" KWOC-FM Poplar Bluff, Mo.— Grant-
fed CP to change ERP from 16 kw to
M &5 kw and ant. from 190 to 215 ft.
tL | WIMS-FM Michigan City, Ind. —
litl Granted CP to change ant. height from
"II 1180 to 160 ft.
e; May 25 to Aug. 15.
Denied Petition
,» Needles Bcstg. Co., Needles, Calif. —
,| Denied petition requesting waiver of
IJlLSec. 1.373 of Rules to permit immediate
consideration of application for new
station on 1340 kc, 250 w unl.
Granted License Renewal
Granted renewal of licenses for fol-
lowing non-commercial educational FM
stations for regular period:
KANW Albuquerque, N. M.; KFCA
Phoenix, Ariz.; KSDB-FM Manhattan,
Kan.; KSMU-FM Dallas, Tex.; KTEC
Oretech, Ore.; KTJO-FM Ottawa, Kan.;
KVOF-FM El Paso, Tex.; KWAX Eu-
gene. Ore.; WBJC Baltimore, Md.;
WERS Boston. Mass.; WHA-FM Madi-
son. Wis.; WHWC Madison, Wis.; WMMI
Meridian, Miss.; WNOV St. Paul, Minn.;
WUSV Scranton, Pa.
Granted Temporary Extension
WRGB (TV) Schenectady, N. Y. —
Granted further temporary extension of
commercial TV station license for pe-
riod ending Sept. 1, 1952.
KE2XCV (General Electric Co.) Syra-
cuse, N. Y. — Granted further temporary
extension of developmental TV station
license for the period ending Sept. 1,
1952.
WBKB (TV) Chicago— Granted fur-
ther temporary extension of commercial
TV station licenses for period ending
Sept. 1, 1952.
WABD (TV) New York— Granted fur-
ther temporary extension of commercial
TV station license for period ending
Sept. 1, 1952.
Following were granted further tem-
porary extensions of licenses for ex-
perimental TV stations for period end-
ing Sept. 1, 1952:
KE2XDN near New York; KE2XDR
near New York; KM2XBB near Los An-
geles.
NIGHT AND DAY
CALL RADIO REPRESENTATIVES, INC.
fCC roundup
New Grants, Transfers, Changes, Applications
box score
SUMMARY THROUGH MAY 15
On Air
AM Stations 2 348
FM Stations 633
TV Stations ios
Licensed
2,328
581
97
CPs
87
69
In
Hearing
(Also
Actions of the FCC, page 86.)
New Application
AM APPLICATIONS
Listed by States
Madera, Calif. — Madera Bcstg. Co.,
1230 kc, 250 w fulltime. Estimated con-
struction cost $14,500, first year operat-
ing cost $26,000, revenue $36,000. Equal
partners in applicant are Fred Morey,
retired businessman; James H. Warren,
traffic manager for WMAK Nashville,
Tenn., and Charles William Stockley,
chief engineer for WMAK. Filed May 15.
Chester, III.— Cecil W. Roberts, 1450
kc, 250 w fulltime. Estimated construc-
tion cost $13,500, first year operating
cost $35,000, revenue $45,000. Mr. Rob-
erts owns KREI Farmington, KNEM
Nevada and KCHI Chillicothe, all in
Missouri, and is an applicant for new
AM station in Chanute, Kan. Filed
April 24.
ARRL TV PROGRAM
Expansion Is Voted
CONTINUANCE and expansion of
the TV interference program [B*T,
May 5] has been voted by the board
of directors of the American Radio
Relay League. At its annual meet-
ing in Hartford, Conn, fortnight
ago, Goodwin L. Dosland, an at-
torney from Moorhead, Minn., was
elected new president of ARRL.
The ARRL board also voted to
ask the FCC to permit "hams" ra-
diotelephone privileges on 7200-
7300 kc and 21.25-21-45 mc, plus
an extension of radiotelephone priv-
ileges from 28.5 to 28.25 mc. The
ARRL will also ask the FCC to
provide 3775-3800 kc for mobile
radiotelephone operation 7150-7200
kc and 51-53 mc for novice oper-
ation.
The board, which represents 35,-
000 U. S. radio amateurs, selected
Houston, Tex., for its 1953 conven-
tion and established a special mem-
bership rate for blind amateurs.
Meanwhile, Crosley Division of
Avco Manufacturing Corp. assured
owners of its TV receivers that
they need not worry about inter-
ference from amateur operation on
the new 21-21.45 mc band. The in-
termediate frequencies of Crosley
TV sets are 21.9 mc, an announce-
ment explained, and thus puts its
receivers "well beyond the amateur
interference range under normal
conditions."
SCRIPT LIBRARY FOR SALE
One man operation. Thousands
of scripts including mimeograph
machine. Cash, $1,000. Paul Ad-
ler, 535 Fifth Avenue, New York,
New York. Murray Hill 7-1881.
BROADCASTING • Telecasting
construction cost $14,724.50, first year
operating cost $36,000, revenue $40,000.
Principal partners include Bob Ross
Smith, general manager of WLBG Lau-
rens, S. C, and Betty B. Smith (his
wife), who together have 18% interest;
Paul R. Smith (13.5%), 1/6 interest in
and partner of Calkins & Holden, Car-
lock, McCIinton & Smith Adv., New
York; Samuel B. Smith (13.5%), na-
tional sales manager for adding, book-
keeping and calculating machine divi-
sion of Remington Rand Inc., New
York; Lynne C. Smeby (13.5%), radio
consulting engineer, Washington, D. C;
Phyllis R. Condon (9%), radio-TV ad-
vertising copywriter for D'Arcy Adv.,
New York; Sidney F. R. Smith (9%),
TV director at NBC New York; Alberta
Jacoby (9%), Mental Health Film
Board, New York; Stelle S. Smith (9%),
Stelle Smith Inc. (investments), Min-
neapolis and New York, and three other
minority partners. Filed May 15.
FM APPLICATION
Emporia, Kan. — Kansas State Teach-
ers College of Emporia, 91.1 mc, 250 w.
Estimated construction cost $1,800. Ap-
plicant is state college. Filed May 24.
NARND MEETING
Cleveland Named as Site
NATIONAL Assn. of Radio News
Directors has selected Cleveland
for its 1952 convention, NARND
President Jim Bormann, WCCO
Minneapolis, announced last week.
Mr. Bormann said also that the
annual meeting had been shifted
from mid-November to Dec. 1-3.
WHEE Again Is WBMS
WBMS Boston, which changed its
call letters to WHEE in April 1951,
has changed back again to its for-
mer call letters, Norman Furman,
WBMS general manager, announced
last week. FCC reported that ap-
proval for the change back to
WBMS was given earlier this
month.
KOB, WJZ ISSUE
ABC Again Petitions FCC
DON'T approve the transfer of
KOB-AM-TV Albuquerque from
T. M. Pepperday (Albuquerque
Journal) to Time Inc. and former
FCC Chairman Wayne Coy [B*T,
April 28, March 3] without clear-
ing up the status of KOB on 770
kc, ABC petitioned the FCC last
week. ABC's WJZ New York is the
Class I station on that wavelength.
The network asked the Commis-
sion, when and if it approved the
$600,000 sale, to simultaneously
order 50 kw KOB back to its au-
thorized 1030 kc.
KOB has been operating since
1941 on 770 kc under special serv-
ice authorization. It originally was
granted a CP on 1180 kc in 1940,
but that frequency was deleted
from U. S. assignments by the first
NARBA. The FCC then changed
KOB to 1030 kc, but this was op-
posed by WBZ Boston, a Class I
station on that frequency. The Com-
mission next granted KOB an SSA
on 770 kc and the Albuquerque sta-
tion has been operating under ex-
tensions of that temporary author-
ity ever since 1941.
ABC has protested that assign-
ment over the decade, appealing a
further extension to the U. S.
Court of Appeals last year. The
court remanded the case back to
the FCC with instructions to come
to a decision on the matter [B«T,
July 23, 1951].
ABC asked the Commission to (1)
dismiss KOB applications for CP
and license on 770 kc, (2) make ap-
proval of the transfer of KOB
properties conditional on clarifica-
tion of the AM station's assign-
ment, (3) carry out the instruc-
tions of the U. S. Court of Ap-
peals, and (4) rescind station's
SSA to operate on 770 kc.
Arthur E. Rydberg
ARTHUR E. RYDBERG, 49, vet-
eran WHO Des Moines transmitter
engineer, died of a heart attack
while on duty May 10. He had
served on the transmitter crew
since 1934. Surviving are his wife,
Violet, and a son, Garry, 14.
Employment Agency
Employment Agency
ENGINEERS -
First - Second
Phone
YOUR APPLICATION CAN BE PROCESSED FOR
IMMEDIATE OPENINGS IN FORTY-TWO STATES.
ONE WEEK'S SALARY WHEN PLACED, THE ONLY
FEE.
WRITE:
iBroalcad Wjana^ement Sewices Co.
(Agency)
17 East 48th Street, New York 17, New York
PL 5-1127
May 19, 1952 • Page 91
PROGRAM CLINICS BMiE"dsRadio'°pe"sTV
LAST of 42 BMI radio program
clinics were completed last week
[B»T, May 12] with meetings in
Maine, Alabama, New Brunswick
and Ontario, while plans got under
way for BMI television clinics in
New York today and tomorrow
(Monday and Tuesday), in Chicago
May 22-23 and in Los Angeles May
26-27. (See story, page 66).
Attendance at the 42 clinics was
well above the 3,000 mark and
broadcasters seemed well satisfied
with results.
Fuller reports on three clinics,
held in Boston, Gainesville, Fla.,
and Seattle, were received last
week:
BOSTON, May 9
The Boston BMI clinic [B*T,
May 12] claimed the largest at-
tendance of any regional BMI clinic
ever held in the United States, with
140 broadcasters attending from
five states under auspices of the
Radio Executives Club of New
England.
Frederic R. Gamble, president of
the American Assn. of Advertising
Agencies, told the big group that
he expected a rise in advertising
volume to $9 million, or 50% more
than at present, to maintain the
present $300 billion economy in
peacetime.
He said more and better selling
will be needed "to find customers
Only Magnecorder offers all the flex-
ibility, high fidelity and features you
require — at a price you want to pay!
FITS EVERY PURPOSE - EVERY PURSE!
LIGHTWEIGHT
QUICKLY RACK MOUNTED
Units can be combined for
studio operation of portable
CONSOLE OR CONSOLETTE
Operation ovailable by com-
bining units in rich Magne-
Boston clinic sees get-together of
(I to r) BMI Vice President Roy
Harlow, AAAA President Gamble
and REC President Edmund Shea.
for the enormously increased out-
put of our U. S. plants once our
defense tooling-up is completed."
Mr. Gamble described the ad-
vertising structure as having three
parts: (1) The commission system
of agency compensation, (2) recog-
nition of agencies (3) the 2% cash
discount.
Dismissing the first as a great
incentive system, but "no problem,"
he said of agency recognition:
Is it a bona fide agency, independ-
ently owned? Is it free from control by
any advertiser, so that it is unpreju-
diced and unrestricted in its service to
all clients? Is it free from control by
any medium owner . . . for unbiased
advice to advertisers in the selection of
media?
Does the agency keep all the commis-
sion you allow and devote (it) to the
service and development of advertising
as you require? That is, not rebate any
of the commission to any client. . . .
Does the agency have adequate ex-
perience and ability to service adver-
tisers . . . the know-how to make ad-
vertising succeed? . . .
Is the agency financially sound? This
means the agency should have financial
integrity, collect promptly from its cli-
ents, pay your station on time and have
enough capital on hand to meet emer-
gencies. . . .
On the third part of the struc-
ture, Mr. Gamble advised broad-
casters to follow the lead of "most
other media" in providing "agen-
cies and themselves" with "the
customary 2% cash discount" for
payment of bills on time. He said
New ABC Signatures
ABC radio and TV today
(Monday) inaugurate new
audio and video identifying
signatures. The familiar
"This is ABC, the American
Broadcasting Company," was
to be heard the last time
yesterday and from 8 a.m.
EDT today listeners will
hear: "This is ABC — Radio
Network." Similarly, at the
conclusion of ABC-TV's open-
ing network telecast at 6:45
p.m., the new visual signa-
ture will show a head-on shot
of a camera lens with iris
closed, then opening grad-
ually to reveal the letters
"ABC" centered on the lens
opening. Audio identification
following all ABC-TV pro-
grams will be: "This is ABC
— Television Network."
that other media do not pay the 2%
discount "out of their own revenue.
They make allowance for it in set-
ting their rates so as to receive
the net return they wish."
GAINESVILLE, Fla., May 8
Representatives of 18 Florida
radio stations and faculty members
from four Florida universities
heard the state's second BMI pro-
gram clinic, sponsored by the
Florida Assn. of Broadcasters, with
FAB President S. O. Ward, man-
ager of WLAK Lakeland, presid-
ing, and Garland Powell, director
of WRUF Gainesville, as chairman
of the arrangements committee.
Fritz Sorenson, program direc-
tor, WKRS Waukegan, 111., told
how his station is "Making Local
News Pay Off," and Frank Mc-
Intyre, production manager, KLIX
Twin Falls, Ida., said manage-
ment's main problem is keeping a
high staff morale.
Ray Clancy, general manager of
WMFJ Daytona Beach, urged
"more imaginative merchandising"
in building programs. "Radio is
show business and must use show-
manship," he said.
Three factors important in ad-
justing the current rate card, ac-
cording to Robert R. Tincher, vice
president and general manager of
WNAX Yankton, S. D., are (1)
audience flow, (2) audience turn-
over and (3) ratio between sets-in-
use and ratings.
Hale Bondurant, also a Colum-
bia, S. C, clinic speaker, told
listeners that radio alone delivers
all three markets (metropolitan,
rural non-farm and rural) to the
advertiser. All of these markets,
he said, can be served at the same
time, but the station should build
its character and individuality.
Profs. Tom C. Balton and John
Paul Jones, U. of Florida, also
spoke.
SEATTLE, May 6
The Seattle BMI program clinic
[B»T, May 12], co-sponsored by
the Washington State Assn. of
Broadcasters, was attended by 80
radio and television executives
with Leo H. Beckley, president of
KBRC Mt. Vernon and incoming
president of WSAB, opening the
sessions.
William Holm, general manager
of WLPO LaSalle, 111., who also
spoke at the San Francisco and
Vancouver clinics, described his
250 w station's commercially suc-
cessful news programs in a market
saturated with 40 AM stations.
Harry McTigue, president of WINN
Louisville, also a speaker at the
San Francisco and Vancouver
clinics, emphasized block program-
ming of music.
Robert Wesson, program man-
ager of KHQ Spokane, told the
group that "intelligent planning by
the program department must in-
clude selling salesmen on the idea
that they are marketing programs,
not merely time."
Network Cancelled Time
(Continued from page 25)
lem for CBS-TV. When Pillsbur,
Mills takes over the last quarter
hour of the Godfrey show on tele
vision (10:45-11 a.m.), the program a
will be followed by the regula
Bride and Groom show, which i
sponsored by the rival General
Mills, thus causing a conflict
products on succeeding shows,
Problem is yet to be resolved.
The Gulf Oil purchase is for fivo a
quarter-hours a week (10-10:1
p.m.) of John Daly and the Newt
on 225 ABC network stations, ef
fective June 16 (see story page 14)
Young & Rubicam, is agency.
The Wrigley-CBS Radio contract'
placed through Arthur Meyerhoff
Agency, Chicago, calls for continu
ation of Wrigley's current two halfr
hours a week through the summer h
with replacement shows, plus the it
equivalent of four other half -hours e
a week with various starting and
termination dates.
Summer replacements for the fro
advertiser's regular shows will befw
Lineup from June 3-Aug. 5 in the
Tuesday 9-9:30 p.m. EDT spot now
occupied by Life With Luigi, and
Broadway Is My Beat from July 5-
26 in the Saturday 8-8:30 p.m
period replacing Gene Autry Show
Other shows to be sponsored by
Wrigley are the following, each
scheduled in the 9-9:30 p.m. EDT
segment (some pre-emptions by cov-
erage of the political conventions
in July are expected) :
Meet Millie, Sundays, July 6-
Aug. 10; Romance, Mondays, July
14- Aug. 25 ; Johnny Dollar, Wednes-
days, July 2-Aug. 20; Mr. Chame-
leon, Thursdays, July 3, Aug. 21.
CBS Wage Increase
WEEKLY 15% wage increase for
employes has been approved by the
Wage Stabilization Board in CBS
Hollywood contract with Office Em-
ployes International Union. WSB,
however, rejected proposal for a
three week paid vacation for em-
ployes with five years of service.
OEIU plans to appeal latter de-
cision. Further arbitration covered
in contract starts May 20.
Constant service
of Highest type
will Net sponsors
increased Sales in
halifax nova scotia
jos. weed & co.
350 Madison Ave., New York,
(Rep.)
5000 WATTS-NOW!
Page 92 • May 19, 1952
BROADCASTING • Telecasting
ENJOYING Florida sun cffer semi-annual management meeting are these
Storer Broadcasting Co. executives: (first row, I to r) Gayle Grubb, vice
president-managing director, WJBK-AM-TV Detroit, and Glenn Jackson,
managing director, WAGA-AM-TV Atlanta; middle row, A. Garrin Ferrise,
managing director, WMMN Fairmont, W. Va.; George B. Storer Jr., vice
president-managing director, KEYL San Antonio; J. Robert Kerns, vice presi-
dent-managing director, WSAI Cincinnati; Allen Haid, vice president-man-
aging director, WSPD-AM-TV Toledo, and Miller Babcock, managing director,
WGBS Miami; third row, William Rine, regional vice president, central dis-
trict, and managing director, WWVA Wheeling, W. Va.; Tom Harker, vice
president-national sales director; George B. Storer, company president; Lee B.
Wailes, executive vice president, and Stanton P. Kettler, vice president,
southern district.
Liberty Suspends
(Continued from page 25)
ealized the expense of such an
; peration.
Stations frequently claimed they
-iad trouble getting instructions
nd decisions from the Dallas head-
quarters. They felt the network
vas built around the president,
rith officers at the vice presidential
evel unable to make decisions. Ac-
ording to one version, LBS was
all generals and no privates."
Lacking official instructions after
he network suspended, affiliates
vere wondering about details of
heir business relations with LBS.
B. R. McLendon and Mr. Cullen
tave been generally referred to as
he financial backers of the net-
vork. The elder McLendon has
extensive theatrical interests in
:he Southwest. Mr. Cullen is a na-
ionally known Texan with oil in-
terests.
Network originating points have
>een Dallas headquarters, New
fork and Washington. LBS had
announced recently that its key
outlet was being moved to KLBS
Houston, formerly KLEE [B«T,
fcVIay 5]. Transfer of LBS head-
jtuiarters was being effected though
; >perations were still being directed
but of Dallas.
- The LBS sales staff in New York
vas curtailed last March, when
rrumors about its future were
Lictive. At that time, Mr. McLendon
'strongly denied that the network
va s having serious troubles.
. Failure of Falstaff to renew its
jaseball sponsorship was felt by
Uome affiliates to have started the
1952 crisis. A fortnight ago, it
.vas understood Sears, Roebuck &
Co. was not renewing its Liberty
contract for Coldspot freezers,
effective May 16. Other national
advertisers are said to have voiced
;oncern about signing sponsorship
;ontracts during pendency of net-
work litigation.
WOL Washington, owned by
'Peoples Broadcasting Corp. (also
Dwner of WRFD Worthington,
Ohio), provided news, commentary,
;apital events and program service
to the network.
Earlier last week, WCFL Chi-
sago and LBS severed relations as
WCFL took over rights to White
Sox baseball games. Liberty had
bought Sox games for the network
earlier in the season, with WCFL
as Chicago outlet. The network
is understood to have been given
a rebate on the purchase price by
the White Sox, which then is be-
lieved to have obtained about S100,-
000 from WCFL for the rest of the
season.
WOPA Settlement Reported
WOPA Oak Park, 111., originally
an LBS affiliate, was reported last
week to have reached an out-of-
court settlement with Liberty after
it charged breach of contract. This,
it was understood, restored af-
filiation to WOPA.
Liberty's suspension found the
network holding costly rights to
broadcast the two major political
conventions from Chicago this
summer. Peoples Broadcasting
Corp. was considering a proposal
to take up the facilities.
In a statement quoted Friday
by Associated Press, the elder Mc-
Lendon said LBS was not in fi-
nancial difficulty, adding, "We are
not contemplating bankruptcy pro-
ceedings and reports that we may
file in bankruptcy court in Dallas
are untrue."
Herbert E. Evans, general man-
ager of Peoples, said Friday his
organization is considering offer-
ing, through WOL, news and other
services to stations in mid-Atlantic
states on a cooperative basis.
Interested stations will meet
soon to see what can be worked
out, he said, "probably on a non-
profit basis with stations sharing
expenses and earnings of such a
project. The only information we
have today is that Liberty has sus-
pended operations. Whether or not
this suspension is permanent is
still to be learned." He said the
LBS suspension will not materially
affect Peoples operations.
POLITICAL FUNDS
House Votes for Inquiry
HOUSE approved by voice vote
last Monday a resolution to set up
a special committee to look into
campaign expenditures of House
candidates [B*T, March 24]. It
was sponsored by House Majority
Leader John W. McCormack (D-
Mass.).
In addition to investigating
methods of contributions, expenses,
money raised or subscribed by
candidates, individuals, groups and
corporations, the resolution (H
Res 558) provides for study into
"use of advertising space, radio
and television time . . . moving
picture film" and other services
made available to the House candi-
date in his campaign.
WALKER LETTER
Acknowledges Ad
EXCERPTS from FCC Chairman
Paul A. Walker's speech at the
XARTB convention were printed
and praised in an advertisement
placed by WTWA Thomson, Ga.,
owned by Edgar H. Kobak, in the
McDuffie Progress, of Thomson,
published by Mr. Kobak.
Last week, after the compli-
mentary ad had been brought to his
attention, Chairman Walker wrote
to Mr. Kobak:
"Now that this generous helping
of rich, purple prose from my Chi-
cago exhortation has been forever
embalmed in the pages of the Mc-
Duffie Progress for posterity and
beyond, I really have nothing more
to live for. . . .
"This issue also gives me some
inkling as to the irresistible at-
traction the city of Thomson has
for you. The cafe society, the
night clubs and the teeming crowds
of New York apparently pale into
insignificance beside the Saturday
night barn dances, the rodeos and
the strawberry shortcake festivals
of the Camellia City of the South."
JACK BERCH. star of ABC radio
Jack Berch Show, tees off Western
Child Safety Week at meeting of
Hollywood Ad Club today (May 19),
with talk on "Value of Advertising
Child Safety."
MORE Mo&wd fayt
fti&ic often,/"
COMPLETE LOCAL
COVERAGE
AND INTEREST
+ PLUS*
WJPG, GREEN BAY, WIS.
McGILLVRA, Rep., N.Y.-Chi.
BROKERS FINANCIAL CONSULTANTS
to
RADIO STATIONS -TELEVISION STATIONS
AND NEWSPAPERS
Confidential Inquiries Invited
HOWARD E. STARK
50 E. 58 St. Phone
New York 22, N. Y. Eldorado 5-0405
BROADCASTING • Telecasting
May 19, 1952 • Page 93
RE BROADCAST RULE
HAILED BY BROWN
GORDON P. BROWN, owner of WSAY
Rochester, N. Y., and long-time gadfly of net-
works, jubilantly hailed FCC's interpretation
of rebroadcasting provisions of Communica-
tions Act at Washington luncheon news con-
ference he hosted Friday. Mr. Brown's atti-
tude was that Commission's opinion (see story
on page 24) eliminated control of networks
over rebroadcasting of programs, aided bar-
gaining position of affiliates vis-a-vis net-
works.
If sponsor approves rebroadcast of his
program, Mr. Brown explained, then station
which originally broadcast it should have no
hesitancy in approving rebroadcasts. Mr.
Brown alluded to Commission's order which
requires station which declines rebroadcast
permission to justify its refusal in writing
to FCC.
Commission also, Mr. Brown believed, invited
Congress to pass Sheppard bills (HR 10 and
73) which would legislate control of programs
out of networks into hands of sponsors or
package owners.
Rebroadcasting means more income for in-
dependents and affiliates, Mr. Brown contended.
He distributed booklet to show that topnotch
network shows got higher rating on rebroad-
casts than they did on original airings (e.g.,
Jack Benny on CBS at 4 p.m. on Pacific Coast
had rating of 15.7, rebroadcast by same sta-
tion at 9:30 p.m. brought him rating of 20.7).
Basis of Mr. Brown's belief seems to be that
rebroadcasts attract new audience to show.
Mr. Brown, who claimed to have spent $40,-
000 of his own money in fighting networks and
to be responsible for FCC's duopoly rule, forc-
ing sale of Blue Network by NBC, and other
Chain Broadcasting regulations, also an-
nounced formation of American Assn. of Af-
filiated & Independent Radio & Television
Broadcasters (AAAIRTB).
WSSV APPLICATION
TOTAL new television station applications
filed last week raised to three Friday when
WSSV Petersburg, Va., filed for Channel 8,
with 27.8 kw ERP (see early story page 61).
Principal WSSV stockholder is Louis H. Peter-
son, owner of WNOR Norfolk, Va., and Peter-
son Adv. Agency, Petersburg. Cost of new TV
outlet estimated at $248,283. Application esti-
mated first year's operation would be in red—
with $200,000 operating cost and $175,000 ex-
pected revenue.
Amended application, requesting UHF Chan-
nel 59, was filed by WFAM Lafayette, Ind.
Cost for 20 kw ERP station was given as $158,-
000. Sole owner O. E. Richardson.
Thirty-year-old KGU Honolulu, Hawaii,
owned by Honolulu Advertiser, announced it
plans to apply for Channel 4 with 37.2 kw
ERP. Antenna will be atop AM tower, on top
of Advertiser Bldg.
SAG ISSUES THREAT
SCREEN ACTORS GUILD will "assert its
legal rights" and cancel existing working ar-
rangement with members of Alliance of Tele-
vision Film Producers unless agreement on
new collective bargaining contract is reached
by June 24 to comply with 60-day notice regula-
tion. Original SAG-ATFP contract expired
last December but was extended on temporary
basis during negotiations.
Page 94 • May 19, 1952
CO-OPS ON CONVENTION
LOCAL AND REGIONAL advertisers
will be able to sponsor on network co-
op basis Democratic and Republican na-
tional conventions direct from Chicago
over MBS in July, William H. Fine-
shriber, Mutual executive vice president,
announced Friday.
Decision was made after Mutual's 550
stations reported that they had been
swamped with local and regional requests
to share convention time, Mr. Fineshriber
said.
PAULEY FILES PETITION
IN PRO FOOTBALL CASE
EDWIN W. PAULEY, 27%% partner in
Los Angeles Rams pro football team, petitioned
U. S. District Court, Eastern District of
Pennsylvania, Friday to protect his personal
rights in pending U. S. anti-trust action
against National Football League and mem-
ber clubs. U. S. suit charges conspiracy in
controlling radio-television rights to games.
Mr. Pauley, major stockholder in San Fran-
cisco TV applicant, Television California, told
court he opposed club's adherence to league's
policy, adding he had no control of club af-
fairs under agreement giving Daniel F.
Reeves, 30% partner, full operating powers.
Last January, Rams were only club voting
against continuance of league rule binding all
members to follow league policies. Mr. Pauley
said he has consistently opposed this rule.
TALL TOWER PROBLEMS
ASSIGNED TO SUB-GROUPS
ORGANIZATION of industry - government
committee working on tall TV tower problem
[B*T, May 12] into subcommittees to explore
facets of situation — including one to deter-
mine extent, if any, of dangers to air naviga-
tion— was decided Friday at second meeting
of "ad hoc" committee.
To study whether problem exists, and if so
to what magnitude, was put up to committee
comprising Robert E. L. Kennedy, Assn. of Fed-
eral Communications Consulting Engineers;
Neal McNaughten, NARTB; John Evans,
FCC and D. D. Thomas, CAA. Preliminary
study by Mr. Kennedy indicated that of 1,249
TV channel assignments in continental U. S.,
170 are to cities with populations over 50,000;
549 in 10,000 to 50,000 class; 530 to cities in
under 10,000 class.
Other subcommittees were set up to make
detailed study of FCC's recommended cri-
teria, to investigate corollary matters — such
as feasibility of using common sites for all
TV antennas in one city, etc. CAA and FCC
also constituted a special group to review regu-
lations for making and lighting of towers.
CBS-TV BUYS PROPERTY
CBS-TV has purchased property of Shef-
field Farms located at 56th st. and 10th
ave., N. Y., with nine acres of floor space
which will be converted in fall into
largest TV plant on East Coast, of-
ficials say. It will house 10 studios and
will be large enough for helicopters to
land on roof with last-minute news film.
PEOPLE...!
HAROLD FRAZEE, president, Wiley, Fraze
& Davenport, to Scheideler, Beck & Werne
Inc., N. Y., as executive head of agency's new |
drug and cosmetic division.
NANCY KEARNS, Paul H. Raymer Co., N. Y.,
station representatives, to Hicks & Griest Inc.,
same city, as assistant to radio and television
director, Peter Krug.
JAMES E. DUFFY has been named manager
of advertising and promotion dept. of ABC's
Central Division, Chicago, effective last Fri-
day. Mr. Duffy has been with ABC since 1949.
WENDELL HOLMES, D. P. Brother, Detroi
to Kenyon & Eckhardt, that city, as copychie
RICHARD L. PELZMAN, formerly head of his-
own firm in Washington, named eastern films
syndication manager of Ted Baldwin Inc.
N. Y., promotion and public relations firm.
STOCKHOLDER DIFFERENCES
RESOLVED SAYS SNADER
LOUIS F. SNADER, president of Snader Tele-
scriptions Corp., Los Angeles, declared firm is
not in financial difficulties or for sale, callin
reports to that effect "unfounded and untrue
following policy meeting last week. Differ
ences with principal stockholders have been
resolved, he said.
Mr. Snader asserted all phases of business
are in soundest possible financial condition.
Some 42 remaining telescriptions in second
library series yet to be filed, he said, with con-
tracts for additional production to be concluded
in time for next board meeting July 2.
In reorganization, E. Jonny Graff, execu-
tive vice president in charge of sales, takes
over operations of Snader Telescriptions Sales
Inc., STC subsidiary. He replaces Reub Kauf-
man, president, who is leaving organization.
GE TRANSMITTER
UHF transmitter rated for 1,000 kw radiated
power was announced by General Electric Co.
in speech by Lewis F. Page, broadcast special-
ist, before Southwestern Institute of IRE in
Houston Saturday. Transmitter has rated
power of 60 kw and combines with GE helical
high gain antenna to radiate up to megawatt
in power. Heart of new transmitter, fourth
in GE's UHF line, is Klystron tube. No price
has yet been announced for new 60 kw trans-
mitter. GE sells 100 w UHF transmitter for
$37,000, 1 lew for $65,000, 12 kw for $140,000.
These compare to VHF transmitters as fol-
lows: 5 kw, $65,000; 35 kw, $145,000; 50 kw,
$205,000. Prices for GE's helical antenna were
reduced last week — three-bay antenna, from
$13,500 to $9,000; four-bay, from $18,000 to
$12,000; five-bay, from $22,500 to $15,000.
NEW UHF TUBES
AVAILABILITY of two newly developed UHF
tubes announced Friday by tube department,
RCA Victor. New tubes are forced-air-cooled
"1 kw" power tetrode for UHF TV transmit-
ters and miniature oscillator triode for station
selectors in UHF home receivers. Forced-air-
cooling principle of power tetrode, designed to
operate at high frequencies with high efficiency,
allows for simplification in transmitter design,
it was said, as well as "substantial" operating
economies. Oscillator triode was described as
incorporating numerous design features to
minimize frequency drift, lead resistance, and
Other limiting factors which affect stability of
conventional UHF tubes.
BROADCASTING • Telecasting
r
n
DOES A COMPLETE JOB
SO DO HAVENS AND MARTIN, Inc. STATIONS
i
WMBG
WCOD
WTVR
FIRST STATIONS OF VIRGINIA
From oil well to refinery to gas station
to motorist, and all the numerous steps in
between— Esso truly knows its business well.
Its skilled geologists probe beneath
the surface for oil; its skilled advertising
men use the air (WTVR and TV) with
standout effectiveness.
In the rich Virginia markets around Richmond,
Havens & Martin, Inc. Stations also do a
full and fruitful job. Pioneers in
TV, AM, and FM, these first stations of Virginia
comprised the first complete broadcasting
institution in the South. They know their business
well, as any Blair man can quickly prove.
WMBG am WCOD « WTVR tv
Havens & Martin Inc. Stations are the only
complete broadcasting institution in Richmond.
Pioneer NBC outlets for Virginia's first market.
Represented nationally by John Blair & Company
they keep listening
. . .'round the clock
• . .'round the calendar
One reason that folks in Northern Ohio
listen most to WGAR . . . both
daytime and nighttime, winter and
summer alike ... is the parade of
our own popular local stars, marching
the air waves daily along with the big
name talent of CBS. Good reason, too,
why WGAR offers the most intensive
and economical selling force for
your summertime campaign in one of
America's most prosperous markets.
BOB SMITH
His early morning "Town & Country",
with music, weather reports and market
prices, is an eye-opener for everyone
from factory worker to farmer
BILL MAYER
Men tune for him on the way to work.
The ladies listen as they turn to AM chores.
To thousands of friends, he's
the official Mayer of the Morning
HENRY PILDNER
Father catches his laughs and music while
headed for home. Mom gets his show
via the kitchen radio while she prepares
dinner. The whole family likes the way
"Henry Pildner Entertains"
TOM ARMSTRONG
His tuneful "Polka Parade" following the
dinner hour grabs a huge audience in
this cosmopolitan area which has become
famed as "the Polka capital of the nation"
HAL MORGAN
Late hour listeners go regularly to his
mythical night club that features the top
bands and vocalists . . . plus personal
interviews with outstanding celebrities
Ask now about summer availabilities of spots and
segments in these big -audience, low-investment
local programs
mNorik&M, Ohio.,
•ffie SPar-fbr SPOT RADIO
RADIO . . . AMERICA'S GREATEST
ADVERTISING MEDIUM
WGAR Cleveland . 50,000 WATTS • CBS „
EASTERN OFFICE: 665 FIFTH AVE., NEW YORK CITY
% Represented Nationally by
Edward Petry & Company
BROADCASTING
TELECASTING
What's
HOT in
Chhago ?
WBBM, Chicago's fop-rated,
most-sponsored station,
where last year 88.3% of
all local sponsors— and
85.3% of all sponsors,
local and national spot-
stayed on the job
all summer long!
WBBM 50,000 watts' CBS Owned
Chicago s Showmanship Station
Represented by CBS Radio Spot Sales
Go where there's GROWTH...
A NEW
'RURAL' MARKET...
INDUSTRIAL KENTUCKY!
Industry — once limited to urban areas — now spreads healthily
throughout Kentucky. Louisville's phenomenal industrial growth
is reflected west, south and east as plant after plant strengthens
Kentucky's growing list of important manufacturers.
Investments of more than $1,000,000,000 for expansion
and new plants have been announced for Kentucky —
outside the metropolitan Louisville area.
Jilfc
*^Ss HP
.it* .it*
WHAS/
LEGEND
NEW INDUSTRIES IN KENTUCKY SINCE JAN. 1, 1951
Factory
Steel Plant
Chemical Plant
^ Distillery
-Jf^jL. Public Utility
J^HIA Powder Plant
•^JJr* T. V. A.
Oil Refinery
Atomic Energy Commission
No other station, or group of stations in this market can match the audience
delivered by WHAS . . . seven days a week; morning, afternoon and night!
As in Farm and News programs, WHAS-produced Sports shows
have greater listenership than programs presented at the same time by
all other Kentuckiana stations combined. WHAS Sports shows
have an average share of audience 150% greater than that of
the next highest rated station. (Benson and Benson)
THE WHAS MARKET
105 Kentucky counties
25 Indiana counties
ASSOCIATED WITH THE COURIER-JOURNAL-LOUISVILLE TIMES • VICTOR A. SHOLIS, Director • NEIL D. CLINE, Sales Director
Represented Nationally by Henry I. Christal Co., New York, Chicago
THE UNBEATABLE COMBINATION IN TV TODAY
The most modern TV station facilities in the country backed by
three years of practical know-how.
COLUMBUS' TELEVISION CENTER
MORE
MORE
MORE
MORE
MORE
SPONSORS ARE SOLD ON WTVN
tfFD BECAUSE WTVN
"trc SELLS
POWER
COVERAGE
FACILITIES
STAFF
SELL!
WTVN
COLUMBUS, OHIO
CHANNEL 6
EDWARD LAMB ENTERPRISE
When you buy WTVN it
means rapid-fire sales.
The ultimate in program-
ming and production fa-
cilities engineered to
your needs. Here's one
TV station designed to
sell more products to
people quicker and
cheaper than ever.
Published every Monday, with Yearbook Numbers (53rd and 54th issues) published in January and February by Broadcasting Publications, Inc., 870 National Press
Building, Washington 4, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C, under act of March 3, 1879.
KRLD-TV Served More Local and Regional Adver-
tisers during January, February and March, 1952,
than the two other TV stations in Dallas and Fort
Worth combined.
Source: Itvrabaugh Reports
KRLD-TV is Texas' most powerful TV station
and the exclusive outlet for the nationally
famous and highest rated CBS Television
Network programs, for both Dallas and
Fort Worth.
KRLD-TV offers advertisers the largest slice
of the total sales target in the Southwest's
largest metropolitan market.
The Branham Company, £xc/us/ve Representative
EXCLUSIVE OUTLET FOR CBS-m
This is why
KRLD-TV
CHANNEL 4, DALLAS
is your best buy
John W. Runyon, President
Clyde W. Rembert, Managing Director
PROGRAMS IN DALLAS
Page 4 • May 26, 1952
OADCASTING • Telecasting
V
*/V/WWWWWWVU
CLOSED CIRCUIT
TV ASPIRANTS who are holding- up their
applications on theory that it's advantageous
not to show their hand until July 1 filing date
are deluding themselves, according to informed
Commission sources. It's custom of FCC to
allow applications to "mature" for at least
30 days, irrespective of possibility that applica-
! tion might be granted without hearing under
channel-by-channel procedure. Hence, author-
ities recommend immediate filing so that there
can be ample public notice of pendency. If
you doubt this, ask your nearest Commissioner.
STILL CLOSELY guarded secret is status of
Bob Hope-Lehmann Bros, negotiations pur-
portedly looking toward acquisition of radio-
TV properties. Newest report is that amount
involved is in neighborhood of $15 million.
It's known that one prominent western broad-
caster has been contacted in regard to man-
agement participation in project.
TALK PERSISTS that NBC would still like
to acquire KMPC Los Angeles from Richards
family as its key outlet. Barrier appears to
be agreement on price in neighborhood of $1
million (as against in excess of $2 million
asked few years ago). Possibility that sequel
to such transaction would be sale by NBC of
KOA Denver also is broached, with name of
Eddie Lasker, independent motion picture
producer on RKO lot and son of A. D. Lasker,
of Lord & Thomas fame, mentioned as avidly
interested. KOA also mentioned as possible
key station for Hope-Lehmann Bros, if NBC
acquires KMPC and must sell one of its O&O
properties.
KEEN DESIRE of NBC-TV to obtain more
Kellogg Co. business indicated by trip last
week of Niles Trammell, NBC board chairman,
to Battle Creek, Mich., Kellogg headquarters.
Mr. Trammell reportedly was hoping to sell
7-7 :15 p.m. Monday-Friday to Kellogg for
Space Cadet now on ABC-TV. If sale comes
| about, NBC-TV will move Kukla, Fran & Ollie,
j now in that period, to new evening time.
ABSENCE LAST week from FCC regular
meetings of Comr. Robert F. Jones may have
been factor in failure of FCC to reconsider
its new inflammatory rebroadcast rule which
makes it mandatory for stations denying re-
broadcast privileges to notify FCC within ten
days of refusal under penalty of being cited
for failure to serve public interests [B»T,
May 19]. Action on original rule was taken
without presence of Lawyer-Commissioners
Rosel H. Hyde or Jones, both of whom are be-
lieved to have strong feeling about propriety
and legality of Commission's interpretation.
TROUBLE can be expected from another quar-
ter, too, on provocative rebroadcast rule. FCC
action violates procedure whereby all new
government forms must have approval of
i U. S. Bureau of Budget. For years there has
been in existence Committee on Radio Broad-
casting of Advisory Council on Federal Re-
ports, which functions with Budget Bureau
(Continued on page 6)
iBROADCASTING • Telecasting
J. GLEN TAYLOR
LEE ENTERPRISES V. P.
CONFIRMING previously published reports
[CLOSED CIRCUIT, May 19], announcement
was made Friday of election of J. Glen Taylor
as vice president of Thomas S. Lee Enterprises.
He will serve as general executive in coordina-
tion of company's radio and television opera-
tions, formal announcement said.
Meanwhile, despite widely current reports,
no other changes in Thomas S. Lee-Mutual-
WOR organization have been effected. Expected
that consolidation of certain activities on
customary network-key station basis will be
effected under direction of President Thomas
F. O'Neill during next few weeks.
Thomas S. Lee Enterprises Inc., shortly ex-
pected to become General Teleradio Inc., is
subsidiary of General Tire & Rubber Co., and
parent corporation of WOR and WOR-TV,
Yankee and Don Lee networks and holds ma-
jority (approximately 58%) of Mutual, here-
tofore cooperative network.
Mr. Taylor, prior to his present appointment,
was for 12 years executive of General Tire.
His last assignment was as director of gov-
ernment operations in Washington. His offices
will be located at Mutual headquarters, 1440
Broadway.
RADIO TIME CHARGES
MILLION LESS THAN TV
GROSS RADIO network time charges in April
1952 were nearly $2 million below network
radio billings for April 1951 and more than
$1 million under gross television network time
charges for April 1952, according to Publish-
ers Information Bureau. Here's breakdown:
NETWORK RADIO
April
April
Jan. -April
Jan.-April
1952
1951
1952
1951
ABC
$ 3,244,146
$ 2,980,183
$13,079,310
$11,673,661
CBS
4,943,400
6,487,717
20,047,381
26,213,046
MBS
1,677,748
1,539,801
6,803,956
6,157,399
19,931,091
NBC
4,078,593
4,897,882
16,614,038
Total:
$13,943,887
$15,905,583
$56,544,685
$63,975,197
NETWORK TELEVISION
ABC
$ 1,686,583
$1,432,319
$ 7,920,563
$ 5,555,359
CBS
5,641,831
2,906,891
21,462,640
11,102,297
DuMont 738,926
574,025
2,963,381
1,873,442
NBC
6,946,751
4,758,309
28,339,965
$60,686,549
17,548.954
Total:
$15,014,091
$9,671,544
$36,080,052
AUBREY SELLS MBS SHOW
JIM AUBREY, board chairman of Aubrey,
Finlay, Marley & Hodgson Agency, Chicago,
sold alternate weeks of True Detective mys-
teries on Mutual (Sundays, 4:30-5 p.m. CST)
to Motorola, which is not one of his accounts.
His client, Williamson Candy (for Oh Henry),
sponsors show bi-weekly after dropping half
of schedule. Although Motorola business placed
through Ruthrauff & Ryan, Aubrey's agency
will get commission on estimated $150,000
order on complete MBS lineup of 550 stations.
NBC WHITE HOUSE CHANGE
NBC has assigned Ray Scherer, of its Wash-
ington news staff, to serve as White House
correspondent in absence of Frank Bourg-
holtzer. After vacation, Mr. Bourgholtzer will
be assigned to cover Gen. Eisenhower starting
with his arrival in U. S. June 2.
BUSINESS BRIEFLY
TODAY SPONSORS © Bauer & Black Div.
of Kendall Co., Chicago (surgical dressings),
through Leo Burnett Co., same city, to sponsor
7:15 a.m. Tuesday and 7:20 a.m. Thursday
segments of NBC-TV's Today, effective June
17. Standard Brands Inc., New York (Chase
& Sanborn Coffee), through Compton Adv.,
same city, undertook 8:20 a.m. Tuesday and
8:45 a.m. Thursday sections as of May 13.
BLOCK DRUG SPOT % Block Drug Co.
(Polident), buying radio spot campaign in 20
major markets starting June 1 for 26 weeks.
In addition, Block Drug for its Amm-i-dent
Chlorophyl Toothpaste looking for half-hour
TV show for this summer. Agency, Cecil &
Presbrey, N. Y.
FRISCH FOR UNION OIL # Union Oil Co.
of California will sponsor new series of sports
commentaries by Frankie Frisch, former base-
ball star, on ABC Radio, 5:55-6 p.m. EDT,
Monday-Friday, beginning today (Monday).
Agency, Foote, Cone & Belding, Los Angeles.
$104,000 TV CONTRACT # B. C. Remedy
Co., Durham, N. C, through N. W. Ayer & Son,
Philadelphia, signs $104,000 contract for 52-
week spot campaign on WABD (TV) New
York starting today (Monday).
MILES MOVE # Miles California Co., Los
Angeles ( Alka-Seltzer) , moves Alka-Seltzer
Newspaper of the Air from KNBH (TV) to
KHJ-TV Hollywood, two nightly quarter-hours,
Mon.-Fri. starting July 1. 52 weeks TV con-
tract involved $130,000. Firm continues twice-
daily newscasts on 45 Don Lee West Coast ra-
dio stations. Agency, Geoffrey Wade Adv.,
Hollywood.
BEST FOODS GETS DISCOUNT • Best
Foods Inc., New York, through Benton &
Bowles, same city, first taker of 45% dis-
count— offered on minimum of 12 daytime an-
nouncements per week — as part of new WCBS-
TV New York rate card [B*T, May 19]. Two
or three daily spots, Monday through Satur-
day, to start for Best Foods June 9.
PEQUOT ON MBS • One of first adver-
(Continued on page Hi)
P&G SIGNS RED SKELTON;
NEW TV TIME SLATED
NBC emerged from season-long battle with
CBS for Red Skelton with one-year radio-TV
contract starting in fall. Procter & Gamble
Co. has bought 7-7:30 p.m. Sundays on NBC-
TV, moving from present 10-10:30 p.m. spot
which it will retain for another program.
Radio and TV shows to be produced by Rus-
sel M. Seeds Co. Participating in negotiations
were Freeman Keyes, Seeds president; Bo
Roos, comedian's manager, and John West,
NBC Western Division vice president. Come-
dian reportedly held out for complete filming
of TV program. New TV series starts Sept.
27. Radio program not yet sold.
for more AT DEADLINE turn page ^
. May 26, 1952 • Page 5
Closed Circuit
LIBERTY COAST HOOKUP
TO EXPAND EASTWARD
NEW Liberty Radio Network on West Coast
will begin operation June 2 with six hours of
programming and daily afternoon baseball
recreation, Gordon McLendon, LBS president
said Friday (early story page 26). Feeder
station, he said, expected to be KMPC Los
Angeles.
Hookup will be expanded to 16 hours and
national affiliations in October, he said. Three
McLendon-owned stations in Texas expected to
join as network expands eastward.
Mr. McLendon said he will mail 6,000 letters
this week to stations and "loyal fans" asking
them to petition Congress for Justice Dept.
action in Liberty's conspiracy case against
major league clubs. He received wire Friday
from Rep. Patrick Hillings (R-Calif.), mem-
ber of House Judiciary subcommittee, asking
for outline of charges that Justice Dept. has
been delinquent in prosecuting "baseball con-
spiracy".
CLARIFY TV HEARINGS
CONFUSION concerning effective date of
FCC's order of April 14, which removed from
hearing those TV applications in hearing when
TV freeze was imposed, was clarified by Com-
mission Friday in statement explaining effec-
tive date is June 2, same as effective date of
Sixth Report lifting TV freeze [B*T, April
14]. FCC dismissed as not necessary petitions
of WFOX WISN and WEMP Milwaukee which
asked modification of order to clarify date.
Similar petition was filed earlier in week by
Edwin Pauley's Television California, San
Francisco applicant.
WHITE QUARTER HOUR
WALTER WHITE, executive director of Na-
tional Assn. for Advancement of Colored
People, has signed with WLIB New York for
weekly quarter hour show, sponsored in New
York area by Vim Stores. Beginning June 2,
8 p.m. on WLIB, show will feature interviews
with national and international leaders. It is
syndicated for distribution in other cities with
large Negro populations.
KTRE, KDAL FILE
NEW TV BID filed Friday at FCC by KTRE
Lufkin, Tex., seeking VHF Channel 9 with
11.3 kw radiated visual power and estimated
construction cost of $223,160. Amended appli-
cation filed by KDAL Duluth, Minn., for VHF
Channel 3 with 25 kw visual power. Estimated
cost, $291,500.
KALA SITKA REVOKED
REVOCATION of license of KALA Sitka,
Alaska, was ordered by FCC Friday on
grounds station stopped broadcasting Dec. 2,
1950, without authorization. Licensed to
Baranof Enterprises Inc., KALA is assigned
250 w on 1400 kc. If request for hearing is
filed by June 30, revocation will be suspended
pending outcome of proceeding.
HAMILBURG IN TV
BRIG. GEN. Ira Hamilburg, Massachusetts
racing commissioner, spearheading organiza-
tion and financing of new Hollywood TV pro-
duction company to be headed by Leo Reisman,
orchestra leader. Irvin Gwirtz, music con-
sultant, to be associated with operation.
Page 6 • May 26, 1952
In this Issue-
The seething controversy over rate-cut-
ting enters still another phase. Straws
in the wind, as the all-radio Affiliates
Committee huddled in New York, point
to a situation similar to the spring of
1951 when CBS Radio announced a
rate reduction and others followed
suit. Page 23.
In Chicago, John H. Piatt, of Kraft
Foods, cautioned broadcast executives
at a luncheon that TV's star dust is
settling kind of low and it was time for
the industry to do something about it.
Special concern to him, is a purported
trend toward network control of pro-
grams and talent. Page 23.
A House subcommittee is on the verge
of a "morals" probe of both radio and
television programs. The group starts
planning its next move soon. Page 29.
Other threats to radio-TV rear on Capitol
Hill. Chairman Pat McCarran of the
Senate Judiciary Committee introduces
a resolution to put a stopper on radio-
TV coverage of Senate committee meet-
ings. But industry spokesmen ask to
be heard. Page 27.
Broadcasters with TV in mind find FCC's
list of priority cities in television ap-
plication processing of immediate in-
terest. (Page 79). For browsing
there is the feature, "Antenna Loca-
tion," by Malcolm I. Ruddock, New
York attorney instrumental in the
Empire State Bldg. joint antenna pro-
ject. (Page 82). For practical study
there is a roundup of BMI TV clinics
in New York and Chicago. (Page 80).
In the so-called new community, radio is
the friendly neighbor. A new ap-
proach to radio's wide penetration is
noted by Westinghouse Radio Stations'
W. B. McGill. Page 2h.
Retail store traffic is finding an effective
conveyor via radio. It's the theme of
Advertising Research Bureau Inc.'s
studies reported by B»T. Page 26.
Stations which are ex-Liberty Broad-
casting System affiliates are exploring
regional groupings, now that Liberty
has suspended operations. Page 26.
Rights to radio-TV pour green stuff
where the majors need it the most, in
the till. A House subcommittee re-
ports on the big leagues. Page 25.
Four broadcasters are holding1 honors
following the annual presentation of
the Sloan Awards. Page 29.
In the political broadcast arena, NARTB
announces it supports the Horan bill
and none other. Page 27.
Twelve Senators wade into the problem
of a forthcoming glut in FCC process-
ing of TV applications. They come up
with a proposal for more examiner
teams. Page 88.
Upcoming
May 26-27: BMI TV Clinic, Hollywood.
May 27-29: National Sales Executives,
Hotel Fairmont, San Francisco.
June 2: BAB Sales Clinic, Portland, Me.
(Other Upcomings page 52)
(Continued from page 5)
and FCC. Present chairman is Ben Strouse
WWDC Washington, who succeeded Wayne
Coy when latter assumed chairmanship o:
FCC.
WITH JULY 1 date approaching whei
colored margarine can be sold in state ol
New York, margarine companies are battlins
it out for availabilities in radio and TV spoi
campaigns, starting late June and running
through month of July. Best Foods' Nucoai
margarine through Benton & Bowles, Stand- j
ard Brands' Blue Bonnet margarine through
Ted Bates & Co., and Jelke Good Luck mar-
garine through Hewitt, Ogilvy, Benson &\
Mather are among contenders for availabilities'
TIP-OFF that McCarran resolution to bai
radio-TV and recordings in Senate may not!
get very far in Rules Committee: Resolution
(S Res 106) by Sen. Alexander Wiley (R-Wis.|
has been on shelf for nearly year despite efforts]
by Sen. Margaret Chase Smith (R-Me.) tdl
shake it loose [B»T, Feb. 25]. Wiley resolu-
tion calls for study of entire radio-TV cover4
age problem in Congressional committee hear-
ings. Rules committee also reports crowded-
docket. No chance for McCarran measure un4
less there's "unusual" interest or demand,
it's said (story, page 27).
PITTSBURGH IS up in arms over bleak TV
outlook following hard-slugging speech lasti
Tuesday of Comr. Robert F. Jones before com-
bined session of Radio and Television Club
and Advertising Club (see story page 79).
After Comr. Jones had commented that, ac-|
cording to FCC majority's present process-
ing plan, it would be at least five years before
Pittsburgh got its second TV station, all three
newspapers took up campaign with result that
Mayor David L. Lawrence made dates in i
Washington this week to see such personages
as House Speaker Sam Rayburn and FCC
Comr. Frieda B. Hennock.
FURTHER INDICATION of prairie fire pro-
pensities of TV allocations in isolated areas
seen in developments at Madison, Wisconsin.
Citizens committee has informed opposing
mixed allocation wherein one VHF and three
UHF assignments are made. Request that
VHF commercial assignment be dropped so
that entire market can have UHF exclusively
has been rejected by FCC. Campaign is to
get all commercial UHF in market so listeners
won't be harassed with necessity for con-
verters or dual type sets.
DESPITE optimistic reports that House will
consider and approve revised McFarland Bill
(S 658), there's evidence that FCC staff mem-
bers are continuing to "sabotage" measure in
House. House leadership, however, is deter-
mined to have bill approved and sent to con-
ference with Senate. House version of measure
departs radically in several respects from
Senate bill, designed to update FCC operations
and afford greater degree of protection of
licensees against overt actions.
CHANCES for passage of Senate's anti-air
hazard bill (S 3129) slim. Measure introduced
early in May passed half-way mark in second
session of 82d Congress; and there's little
support for it. Also, aside from its over-
tones on tall TV towers, bill contains many
controversial sections, particularly wide powers
which would be delegated to Commerce Sec-
retary.
for more AT DEADLINE see page 114 ^
BROADCASTING • Telecasting
All It Took was a Slingshot...
... For David to topple the mighty Philistine warrior-giant Goliath. History, never
easy on giants, has a way of repeating itself.
All it took independent KOWH to conquer the big Omaha market was programming—
the kind that gets invited into Omaha homes. Hooper has chronicled the extent of the
victory. The chart below shows the Omaha-Council Bluffs share-of-audience for 8 A.M.-
6 P.M., Monday through Saturday, October, 1951, through March, 1952.
36.7 %
$ Largest total audience of any
Omaha station, 8 A. M. to
6 P. M., Monday through Sat-
urday! (Hooper, Oct., 1952,
thru March, 1952.)
£ Largest share of audience, in
any individual time period, of
any independent station in all
America! (Oct., 1951, thru
Represented Nationally By Febr., 1952.)
25
20-
15.
10
5-1
0
Sta. "A'
Sta. "B'
OTHER
STATION RATINGS
Sta. "C
Sta. "D'
Sta. "E'
JZL
'/4*Mniocu 1fto4t ^.tetetted - *7<* ^adefo€Hde*tt Station
BROADCASTING • Telecasting
more New Englanders
listen to
WPRO
than any other
Rhode Island station
The PULSE of PROVIDENCE
March-April, 7952
Q WPRO's average weekday morning,
weekday afternoon, and evening
(Sun. thru Sat.) share of audience is
30% greater than the second-place
station.
% WPRO wins more quarter-hour
"firsts" weekdays and evenings
than all other Providence stations
combined.
£ WPRO's average quarter-hour
rating (6.8) from 8 a.m. to 6 p.m.
weekdays is 41 .7% greater than the
second-place station. WPRO has
ratings higher than 5.0 in 140 out of
200 quarter hours.
% WPRO has all 10 of Providence's
TOP TEN, five-a-week daytime pro-
grams . . . 7 of Providence's TOP
TEN evening programs.
WPRO Offers You DOUBLE Major-Market
Coverage — HIGHEST Ratings — The MOST
Listeners at LOWEST COST-PER-WOQ!
listeners are customers!
customers are buyers!
REPRESENTED BY RAYMER
THE NEWSWEEKLY OF RADIO AND TELEVISION
Published Weekly by Broadcasting Publications, Inc.
Executive, Editorial, Advertising and Circulation Offices:
870 National Press Bldg.
Washington 4, D. C. Telephone ME 1022
PHIS BROADCASTING
Agency Beat 12
Aircasters 72
Allied Arts 74
Editorial 64
FCC Actions 106
FCC Roundup Ill
Feature of Week 18
Film Report 98
Front Office 68
New Business 14
On All Accounts 12
Open Mike 16
Our Respects to 64
Programs, Promotion, Premiums 100
Radiorama 57
Strictly Business 18
Telestatus 90
Upcoming 52
TELECASTING Starts on page 75
WASHINGTON HEADQUARTERS
SOL TAISHOFF, Editor and Publisher
EDITORIAL: ART KING, Managing Editor; EDWIN H.
JAMES, Senior Editor; J. Frank Beatty, Earl B.
Abrams, Associate Editors; Fred Fitzgerald, Assistant
Managing Editor; Dave Berlyn, Assignment Editor;
Lawrence Christopher, Technical Editor. STAFF:
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ANTS: Pat Kowalczyk, Don Mortimer, Jean S.
Henry, Hilda Toler; Gladys L. Hall, Secretary to the
Publisher.
BUSINESS: MAURY LONG, Business Manager; Win-
field R. Levi, Assistant Advertising Manager; George
L. Dant, Adv. Production Manager; Harry Stevens,
Classified Advertising Manager; Eleanor Schadi,
Doris Kelly, Joan Sheehan; B. T. Taishoff, Treasurer;
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NEW YORK BUREAU
Madison Ave., Zone 22,
Plaza 5-8355; EDITORIAL: Ruius Crater. New
York Editor; Florence Small, Agency Editor; Dor-
othy Munster, William Ruchti, Liz Thackston.
Bruce Robertson, Senior Associate Editor.
ADVERTISING: S. J. PAUL, Advertising Director;
Eleanor R. Manning, Assistant to Advertising Di-
rector; Kenneth Cowan, Advertising Representative.
Page 8 • May 26, 1952
nSMUwtHSHiUlHliSS 360 N. Michigan Ave., Zone 1,
CEntral 6-4115; William H. Shaw, Midwest Advertis-
ing Representative ; Jane Pinkerton, News Editor.
HOLLYWOOD BUREAU
Taft Building, Hollywood
and Vine, Zone 28, HEmpstead 8181; David Glick-
man, West Coast Manager; Marjorie Ann Thomas.
TORONTO: 417 Harbour Commission, EMpire 4-0775
James Montagnes.
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delivery.
Broadcasting * Magazine was founded in 1931 by
Broadcasting Publications Inc., using the title:
Broadcasting *— The News Magazine of the Fifth
Estate. Broadcast Advertising * was acquired in 1932
and Broadcast Reporter in 1933.
*Reg. U. S. Patent Office
Copyright 1952 by Broadcasting Publications, Inc.
BROADCASTING • Telecastir
SHOPPING AND RESIDENTIAL DISTRICT
of Beaverton. Tremendous growth has brought Beaverton
to the fore as a leading community in the KGW service area.
MAYOR A- H Rossi* 4r> years
I %fWK a Beaverton resii
dent, says, "It's the pioneer station in
our area and delivers the best in radio
to its vast audience. We all vote for
our favorite, KGW."
PORTLAND
OREGON
/
You cannot adequately cover the nation's northwest
corner without KGWonderful! Listener loyalty you
cannot duplicate anywhere available for your prod-
uct in the ever-growing Oregon-Southwest Wash-
ington area. Examine the picture captions for proof
why KGW has been "The People's Choice" in the
Portland area for more than 30 years! The pioneer
station at that highly desirable six-two-oh on the
dial, the KGW Radio Theater. Act now to reap the
reward of the best procurable radio advertising
available in the booming Northwest!
PRINCIPAL
I. R. Metzler of Beaverton Union high
school says, "We all know the high ed-
ucational service KGW delivers to us.
It is our favorite and the best in the
Northwest."
Celebrating Our 31 st Year of
Leadership and Community Service
PORTLAND, OREGON
ROADCASTING • Telecasting
BEAVERTON'S VOICE TELLS THE CHOICE: KGWI
BANKER
Jay Gibson, president of
Beaverton's First Security
Bank, relates, '"KGW is a solid investment in the
future. For our money it's the top station in the
Northwest."
HOUSEWIFE
Mrs. P. E. Pintarich, and
her son Dick, who shop in
Beaverton, states, "KGW is the finest station for all-
around entertainment and features. The House-
wife's helper for shopping tips is KGW."
GROCER
H. C. Miller of Miller's Food
Market, reports, "KGW ad-
vertised national and local brand products are def-
inite favorites with shoppers here. Results count and
KGW certainly delivers results."
DDIIAAICT R°V Mourer, Dean's Rex-
W I alI Drugs, reports, "Of
course KGW is the favorite in the Portland area. It
knows the people and the people know KGW."
REPRESENTED NATIONALLY BY EDWARD PETRY & CO., Inc.
BROADCASTING • Telecasting
May 26, 1952 • Page 11
Here is one of the
greatest "plus" factors ever
offered through advertising — the
tremendous factor of automobile radio.
In metropolitan Memphis alone, there are more
than 70,000 automobile radios. And, of course, this does
not include the many additional thousands owned and used
by families throughout the entire mid-south listening area.
You pay nothing additional for this "plus" audience. It's some-
thing to think about, isnt it?
MEMPHIS
NBC 5,000 WATTS — 790 K. C.
National representatives, The Branham Company
WMCF 260 KW Simultaneously Duplicating AM Schedule
WMCT First TV Station in Memphis and the Mid-South
Owned and Operated by The Commercial Appeal
Page 12 • May 26, 1952
agency
w
ESLEY A. GILMAN elected president of Lewis & Gilman Inc., N. Y
replacing PAUL L. LEWIS, now chairman of the board.
BILL BRANGHAM, copy writer, Er-
win, Wasey & Co., L. A., to Warwick
& Legler Inc., that city, as copy chief.
WILLIAM L. RUSSELL, Ellington
& .Co., N. Y., to Fletcher D. Richards,
same city, as copy writer in radio-TV
department.
THOMAS H. TOMLIN, production
manager, Elwood J. Robinson & Co.,
L. A., to J. Walter Thompson Co., that
city, as production and traffic manager.
Mr. Gilman
DONALD W. KRAUSE, former advertising and public relations man
ager of Chicago National Bank, to Edwin Bird Wilson, N. Y., as account
executive.
on all accounts
reports
RADIO is responsible for a lot
of its own troubles, and one
reason is "it has gotten big
time and lost the common touch."
The radio specialist who charges
this is Will B. Presba, president of
Presba, Fellers & Presba agency in
Chicago. Radio, he firmly believes,
is the master medium in getting
audience response when it is used
properly, but it is not used effec-
tively often enough.
One proper usage,
has been proved to
him "time and time
again" — sponsorship
of radio personali-
ties who know peo-
ple and how to reach
them, who use sim-
plicity and who can
arouse listener loy-
alty. Dollar for dol-
lar, this kind of pro-
gramming becomes
a client's best radio
buy, says Mr. Pres-
ba, who has been
"partial" to broad-
cast personalities
for a long time.
In association with
his father and Ed
Fellers, he used
"Smiling Ed" Mc-
Connell exclusively for Mantle
Lamp Co. (Aladdin lamps) on
radio for 14 years. Despite his
conviction about the success of
personal pitches, each new evidence
of listener response astonished
him. "Smiling Ed" brought in
90,000 offers of trade-ins on new
lamps after a one-time mention.
Another time, after the agency
agreed to forget about "Smil-
ing Ed's" salary for a week and
instead pay him 25 cents for each
letter about "Why I want to buy
an Aladdin lamp," Presba, Fellers
& Presba paid out $18,000. That
kind of salary set up died on the
spot.
For 16 years the agency has
bought a lot of spot and participa-
tions, using well-liked, friendly
local personalities. Its management
organized local barn dances for
clients on WHO Des Moines, WLW
Cincinnati and WSM Nashville, and
Aladdin lamps was
the first commercial
sponsor of the WLS
National Barn
Dance in Chicago.
Flex-O-Glass, anoth-
er account, has used
the National Barn
Dance consistently
since 1935.
Bill Presba attrib-
utes his fondness
for and knowledge
of radio to two of
the industry's pio-
neers, Ed Fellers and
Lloyd Thomas. From
the former, he
learned it pays off to
use spot with hand-
picked stations as a
Mr. PRESBA direct contact policy
fosters understanding of the char-
acter of the station, its personnel
and its audience. "And all of this
benefits the client," he says.
He learned other radio funda-
mentals, starting with the trans-
mitter, from Mr. Thomas at WROK
Rockford, 111. Bill Presba started
there as a salesman in 1934 after
being trained as a lawyer. Son of
a long-time manufacturing and ad-
(Continued on page 105)
ROADCASTING • Telecasting
beat
N. Y., to Kenyon & Eckhardt,
HARRY E. WHOLLEY, Ted Bates & Co.
same city, as account executive.
JACK BUCHOLTZ, William Warren, Jackson & Delaney, N. Y., to
Kenneth Rader Co., that city, as radio-TV director.
[HARRY SCHNEIDERMAN, E. H. Brown Adv., Chicago, opens Harry
{ Schneiderman Inc., same city. FRANK J. O'CONNELL, MURREY
J SCHNEIDERMAN and JOHN MORGAN join Mr. Schneiderman as ac-
II count executives. JOHN P. KELLY is agency's art director.
fllCHARLES F. GAUSS, copy staff, Ridgway Co., to Oakleigh R. French
ll& Assoc., St. Louis, as copy writer. WILLIAM R. HAID joins agency
las production manager.
GEORGE M. FINLEY, director of plans and research, American Weekly,
N. Y., to William H. Weintraub & Co., that city, as executive in mar-
keting department.
HELENE SALMON, executive assistant and copy writer, Degner &
Assoc., L. A., to Phil D. McHugh Co., that city, in similar capacity.
HAROLD E.
Mr. Flint
FLINT, vice president, O'Lavin, Flint & Assoc., Fargo,
N. D., formerly Barney Lavin Inc.,
elected executive vice president and
general manager. RICHARD C.
ROSENTHAL, account executive,
elected vice president. LEE HOL-
LAND and CARL HIGGINS elected
assistant treasurer and assistant sec-
retary, respectively.
C. N. VAN AUKEN, print media staff,
Biow Co., N. Y., appointed assistant
to JOHN C. ROME on Philip Morris
account. Mr. Rosenthal
GEORGE W. McMURPHEY, head of George W. McMurphey Adv.,
Portland, adds duties of account executive with Edward S. Kellogg Co.,
L. A., on agency's Portland accounts.
JEAN ROBBINS, former associate editor, Magazine Management, N. Y.,
to Lee Ramsdell & Co., Phila., as copy director in consumer accounts
division.
WILLIAM L. RUSSELL to Fletcher D. Richards Inc., N. Y., as copy
writer on radio-TV staff.
SAM EWING AGENCY relocates at 995 Market St., S. F.
RICHARD T. O'REILLY, plans-merchandising staff, N. W. Ayer & Son,
Phila., to agency's New York office. ROBERT F. KURTZ and HORACE
D. NALLE rejoin Philadelphia staff after service in Korea.
CHARLES McCANN returns to Ruthrauff & Ryan, Chicago, as research
director after two years as captain in Air Force Reserve.
ERNEST A. HOLMES, executive research, Warwick & Legler, and Kud-
ner Agency, N. Y., to Marschalk & Pratt, that city, as manager of
market research.
KATE RUBIN, Advance Pattern Co., N. Y., to Grey Adv., same city,
as copy writer.
HOWARD B. SHAW, account executive, Cramer-Krasselt Co., Mil-
waukee, elected president of city's alumni chapter of Alpha Delta Sigma,
national advertising fraternity.
JOHN P. WILEY, sales staff, WCAU-TV Philadelphia, to Albert Frank-
Guenther Law, that city.
LESTER EARLE Inc., Chicago, moves to new offices at 840 N. Mich-
igan Ave.
LAWRENCE E. DuPONT, former program director, WFAA-TV Dallas,
to Rogers & Smith, that city, as radio-TV director.
LESTER L. JACOBS, account executive, Buchen Co., Chicago, has opened
own agency, Lester L. Jacobs Inc., 228 N. LaSalle St. there.
BROADCASTING • Telecasting
FRANK AND JACKSON SHOW
Frank Harden and Jackson
Weaver run a daily
double madcap combination
2=00 to 3:45 P. M.
Monday thru Friday
YOU'RE HEARING THINGS
Malone and Joe Campbell
make mystery sounds for
their audience to identify.
11:15 to 11:30 A. M.
Monday thru Friday
m
* v/KAAL's varied spot pa ' P ^ po
WMAL person W****^ o«»
,,n9Me P6RSONAUTV TOUCH
^t°!cA?ZAGEHCY>c.
Or V/MAL Sales
WMALU
THE EVENING STAR STATION IN WASHINGTON, D. C.
May 26, 1952 • Page 13
it 'M me</ new business \£
ONE NIGHT!
• There's an old saying that
everything happens at night
. . . especially in New Or-
leans! We'll qualify that
somewhat, and say that any-
thing can happen at night
.especially on WDSU-TV.
• Take, for instance, the Sun-
day night that a local depart-
ment store featured $1.29
W children's pajamas in a one
minute commercial. Nothing
unusual, you say? Well, we
beg to differ— because some-
thing certainly did happen
that night!
• Next morning, the store was
flooded with calls . . . and by
evening the pajamas were
completely sold out. Within
three days— 1200 of these pa-
jamas had been purchased
by economy-wise TV viewers.
• Remember . . . lots does hap-
pen at night (and in daytime,
too) on WDSU-TV. So don't
ose sleep— we can solve your
sales problem anytime in the
"Billion Dollar New Orleans
Market"!
Write, Wire
or Phone
BLAIR-TV!
COLGATE-PALMOLIVE-PEET Co., N. Y., will use radio-TV spots be-
ginning in June in national markets for "free offer" campaign for
Palmolive after-shave lotion. Announcements also planned for
broadcast on firm's regularly sponsored programs. Agency: Ted Bates &
Co., N. Y.
PEPSI COLA Co., N. Y., placing 18 week schedule of station break
announcements on four metropolitan New York radio stations effective
today (Monday). Agency: Biow Co., N. Y.
FISHER FLOURING MILLS Co., Seattle, to sponsor newscast featuring
Knox Manning, daily 7:45 a.m. PDT on NBC Pacific Coast Network
starting June 2. Agency: Pacific National Adv., Seattle.
ARMOUR & Co., Chicago, for Dial deodorant soap, begins TV spot sched-
ule June 9 which will continue indefinitely in 11 markets. Daytime only
is being bought. Agency: Foote, Cone & Belding, same city.
LEVOLOR LORENTZEN Inc., N. Y. (components for custom made
Venetian blinds), using TV promotion in Nashville, Dallas and New
York. Program will be extended this fall. Agency: Reiss Adv., N. Y.
M. J. MERKIN PAINT Co., N. Y., using radio advertising in New York
and New England markets introducing Velvet Flow interior paint.
Agency: Reiss Adv., N. Y.
E. J. BRACH & Sons, Chicago (candy manufacturer), will expand reg-
ular fall AM spot campaign into about 20 cities starting in Sept.
Agency: Arthur Meyerhoff, Chicago.
A/etw&tk • • •
HELENE CURTIS INDUSTRIES (permanents), Chicago, to sponsor
Tuesday and Thursday segments of Johnny Olsen's Rumpus Room,
weekday series seen on DuMont Network. PREMIERE FOODS continues
as backer of Monday, Wednesday and Friday telecasts. Agency: Russel
M. Seeds Co., Chicago.
CURTIS PUBLISHING Co. adds WTCN-TV Minneapolis and WHIO
(TV) Dayton to 15 stations carrying Keep Posted on DuMont Network,
8:30-9 p.m. Tuesdays. Agency: BBDO, N. Y.
■fluency -tfjajaotntment* • • •
Page 14 • May 26, 1952
LASSITER Corp., Phila. (packaging materials for foods and textiles),
names Lavenson Bureau, that city.
ST. REGIS PAPER Co., N. Y., names J. M. Hickerson, same city.
COLGATE-PALMOLIVE-PEET Co., Jersey City, appoints Street &
Finney, N. Y., to handle Florient aerosol air deodorant. WILLIAM
G. JOHNSON is account executive.
FINDERS MFG. Co., Chicago (Hollywood broilers), appoints Kuttner
& Kuttner, same city. Radio-TV spots will be used later in specific mar-
kets. CHESTER KUTTNER is account executive.
FINNEY & SON, Phila. (monument makers), appoints Robert S. Kamp-
mann Jr., that city.
RIPON KNITTING WORKS, Ripon, Wis., appoints Buchen Co., Chicago.
■Qdpeojale • • •
STANLEY G. MORTIMER Jr., account executive, BBDO, N. Y., to Pan
American World Airways, that city, as advertising manager, effective
June 1.
GLEN PRESTON BURNS appointed advertising and sales promotion
manager of W. H. Brady Co., Chippewa Falls, Wis., industrial products
manufacturer.
HARRY E. PETERSEN, advertising manager, Citizens National Trust
& Savings Bank, L. A., named national director, National Industrial
Advertisers Assn.
MARGARET EGAN, former advertising manager of Marshall Field,
Chicago, to John Wanamaker, Phila., in same capacity.
BROADCASTING • Telecasting
METROPOLITAN POPULATION AREA
with
WFMJ
the
NBC
5 000
WATT STATION
serving GREATER
YOUNGSTOWN, OHIO
■HHHHHHBHBMnHMHMI HEADLEY-REED Co., National Representatives
ROADCASTING • Telecasting May 26, 1952 • Page 15
Quiet Please
EDITOR:
... I recognize the necessity for
advertising to maintain and de-
velop free listening, but it does
seem that the advertising could be
less afflicted with advertising an-
nouncers who adopt the manner
and style of circus-barkers, with
their untrue and raucous "hurry,
hurry, hurry" spiels. . . .
I recognize the desirability, per-
haps the necessity, of "cut-backs,"
"breaks," "fade-outs" and the like
in radio programs; but the alleged
and pretended music used to effect
these tricks-of-the-trade is scarcely
recognizable as music. . . .
Here's hoping that Broadcasting
• Telecasting can see its way
clear to make suggestions to the
radio industry for improving its
production and services. . . .
Harry S. Barger
Washington, D. C.
open mike
The Lee Side
EDITOR:
I am concerned by certain inac-
curacies in the announcement on
page 61 of Broadcasting • Tele-
casting May 19 of the filing by
Lee Broadcasting Inc. (not Lee
Broadcasting Co.) of an applica-
tion for a television station.
This item states applicant is li-
censee for WTAD-AM-PM Quincy,
111., 60% owned by Lee Radio
Inc. which in turn is licensee of
KGLO-AM-FM Mason City, Iowa.
With the exception of the correct
corporate name, the above is ac-
curate.
Then it is stated "Lee Radio Inc.
is owned by Lee Newspapers which
publishes" . . . and then are listed
the nine newspaper properties
which comprise what is known as
the Lee Group of Newspapers. Ac-
tually there is no such thing as
Lee Newspapers — that is, no cor-
porate identity. Each of the nine
publications is owned by a separate
independent corporation. Certainly
there are a number of common offi-
cers and considerable common
stockholding between the various
independent companies.
So far as Lee Radio Inc. itself
is concerned, it is capitalized at
$300,000, 3,000 shares of par value
$100 stock. Of this stock 329
shares are owned by men or
LISTENERS
HERE at KLRA we think we have
come up with a different type
disc jockey show— "Merry-Go-Round".
Bob Hicks, who emcees the show, has
built a great listening audience with a
couple of little "gimmicks" that pay off
for advertisers.
Bob has a mystery tune, or a mystery
singer, or poses a question about some
popular star of radio. His listeners
have to call him with the answer.
First correct one wins merchandise
prizes. When "Merry-Go-Round" hits
the air, the phones start buzzing. 18
to 24 calls daily (all that can be
handled), usually bring the answer.
And for out-of-town listeners there is
a weekly question to be answered by
mail. 200 to 250 pieces of mail week-
ly to this one program is not unusual.
Such interest really pays off for adver-
tisers. For success stories about "Mer-
ry-Go-Round", and for availabilities,
call any O. L. Taylor office, or write us
direct.
• • GET THE
GET THE
ADVERTISERS
in the CASH REGISTER
1 0,000 WATTS DAYTIME
5,000 WATTS NIGHT
1010 KC • CBS RADIO
Page 16 • May 26,
BROAD
women, mostly employes, who own
no stock in any Lee Group news-
paper, while 1,341 shares are owned
by stockholders who own stock in
only one Lee Group newspaper,
with the single exception of 50
shares of stock owned by our
largest single stockholder in a
second Lee Group paper — this par-
ticular paper being the Kewanee
Star-Courier which has no relation- 1
ship with any radio enterprise.
Besides myself there is only one
other man who holds a position ;
either as an executive officer or
member of the board of the two
radio companies who has any con-
nection whatsoever with any news-
paper in the Lee newspaper group.
To put it briefly, the only signi-'
ficant connection between Lee
Radio Inc. and Lee Broadcasting
Inc. on the one hand and the Lee
Group of Newspapers on the other,;
is my mutual interest in both
radio and newspaper properties —
but to emphasize the independent
character of the association, may
1 add that there is one newspaper
in the Lee group in which I am
not a stockholder, member of the
board of directors or an officer
In addition, I should point out
that my stockholdings in the vari
ous properties in the Lee news
paper group with which I am con
nected are very minor. The per-
centage of the total stock held by
me in the various properties ranges
from 8% in the Journal Printing
Co., Muscatine, Iowa, down to
0.533% of the La Crosse Tribune
Co. of La Crosse, Wis.
Lee P. Loomis
President
Lee Radio Inc.
Mason City, Iowa
* * *
Fan Mail
EDITOR:
Boy!
Your editorial "Legalized Lar-
ceny!" [B®T, May 19].
Just one more instance of Broad-
casting really being on the ball.
Edwin K. Wheeler
General Manager
WWJ-AM-FM-TV
Detroit
* * * •
Apology
EDITOR:
In the April 28 issue of Broad-
casting • Telecasting, Bill Load-
er, promotion manager of WHAS-
TV Louisville, writes that the
American Civil Liberties Union
erroneously identified WHAS-TV
as one of the stations carrying a
kinescope of a January 1950 Toast
of the Town program. The identi-
fication was made in our complaint
to the FCC charging radio-TV
blacklisting.
Mr. Loader is correct. . . . The
fact, as Mr. Loader points out, is
that WHAS-TV did not go on the
air until March 27, 1950. . . .
The error was not deliberate, and
we have informed the FCC of the
correct identification. . . .
Alan Reitman
Assistant Director
American Civil Liberties
Union
New York
CASTING • Telecasting
OKLAHOMA'S NO. 1 MARKET, WITH TREMENDOUS WATER, POWER, FUEL
AND MINERAL RESOURCES, CREATES A NEW INDUSTRIAL EMPIRE.
Another run* is being made in Oklahoma — the run of
industry into the booming Tulsa Market Area in north-
eastern Oklahoma. New industrial plants — making
paper liners, glass products, shipping containers, gar-
ments, and tires — have been established recently in the
rich concentrated Tulsa Market 30 county area. And
more are on the way to take advantage of the abund-
ance of industrial water, fuel, power and natural re-
sources of the area. This area, comprising only about
a third of the state's land area, already has nearly half
*The famous (and run into
of the manufacturing establishments of the state; over
50 percent of the factory workers; and nearly 60 per-
cent of the annual wages paid to factory workers in
Oklahoma. It also has 48 percent of the state's bank
deposits and over 43 percent of retail sales. Tulsa, the
hub of this market area, is the Oil Capital of the World,
having more oil producing, refining and marketing com-
panies maintaining home offices there than does any
other city in the world. This insures a consistent high
level of income. Tulsa is the center of a rich agricul-
tural region of diversified interests.
Oklahoma was staged in 1889.
ONLY KVOO BLANKETS THIS RICH MARKET, PLUS BONUS
COUNTIES IN MISSOURI, ARKANSAS, AND KANSAS.
KVOO has served this No. 1 Market in Oklahoma for 26 years — longer than has any
other radio station, and enjoys a dominant position in every segment of the broadcast
day throughout the area. Each of the 30 counties in the Tulsa Market Area is within
the KVOO 50 to 100% BMB daytime area and 29 of the counties are in the 50 to
100% nighttime BMB area. In addition, there are plus bonus counties in Missouri,
Arkansas and Kansas, and in the other sections of Oklahoma in the 50 to 100%
KVOO— BMB area.
KVOO's Farm Department
programs are a "buy-word"
in the Tulsa Market Area.
You'll be interested in the
department's 24-page Tenth
Anniversary Brochure. Write
for your free copy.
RADIO STATION KVOO
INC. NATiOt
EDWARD RETRY AND CO., INC. NATIONAL REPRESENTATIVES
50,000 WATTS
OKLAHOMA'S
TULSA, OKLA.
NBC AFFILIATE
BROADCASTING • Telecasting
May 26, 1952 • Page 17
jOiw* I ft feature of the meek
GENE ARCHER
WRC's Gene Archer, to
be exact. Gene's delight-
ful mid-day program
features the Cliff Quar-
tette's individual music,
popular records . . •
plus Gene Archer's own
brilliant baritone style.
Participation in this
choice time period (12:-
15-1:15 PM, Monday
through Friday) promis-
es business in Washing-
ton. An impressive fist
of current national spots
amply supports Gene's
selling story.
Audience loyalty of
"Here's Archer" offers
an immediate associa-
tion with a "Name Per-
former" in the Nation's
Capital.
A few choice availabili-
ties remain, contact WRC
directly or NBC Spot
Sales.
IN THE NATION'S CAPITAL
YOUR BEST BUY IS
FIRST in WASHINGTON
5,000 Walts » 980 KC
Represented by NBC Spot Sales
Page 18 • May 26, 1952
FISHING and hunting shows on
TV give promise of a lucrative
market in sports programming,
judging from the responses to a
15-minute fishing show film, Goin'
Places With Gadabout Gadalis, in-
itiated on WBZ-TV Boston last fall.
The film, made by Beacon Tele-
vision Features and sponsored for
26 weeks by the Pontiac Dealers of
Greater Boston, whipped up the
enthusiasm of the 29 dealers in a
few weeks after they found them-
selves swamped with personal calls
for road maps offered free on a
commercial.
Within 13 weeks, more than
25,000 Gadabout Gaddis fans had
called at Pontiac showrooms for the
maps, which had been gathering
dust until then.
Fishing, considered a "partici-
pant" sport instead of a spectator
sport, may be exploited on TV as
a spectator sport, according to
Leonard Sanderson, president, and
Barbara Keane, treasurer, of Bea-
con Television Features.
The syndicated film feature, aired
Thursday at 6:45 p.m., received a
February Pulse rating of 9.5, Mr.
Sanderson said, with an enthusi-
astic mail response. A mail survey
indicated averages of 2.04 male
viewers per set, 1.41 women and
1.61 children, for an average of 5.06
viewers per TV home, at a cost of
$1.67 per thousand viewers, he said.
Breslau Bros., a furniture and
household appliance chain, con-
Gadabout Gaddis, star of the TV
syndicated film fishing series, shows
catch in scene from one of his ad-
ventures.
tracted for the series for 13 weeks
over WRGB (TV) Schenectady,
N. Y., with the Dodge dealers of
that area sponsoring an additional
13 weeks after the first series ran
out in March and a flood of letters
and signed petitions requested the
show's continuance. Evinrude Mo-
tors in Milwaukee has signed for
the series on WTMJ-TV Milwaukee
and the Old Stone Bank has con-
tracted for it on WJAR-TV Provi-
dence, R. I.
In Boston, the Pontiac dealers,
(Continued on page 48)
9 ^^-O
J£ strictly business
JAMES H. COBB
1HE fine art of keeping not
only abreast but often ahead
of developments which affect
the future of Delta Air Lines en-
hances the reputation of James H.
Cobb Jr., Delta's director of public
relations and advertising, for in-
genuity and alertness.
Running down hearsay that At-
lanta was to get a new television
station, WLTV (TV), Mr. Cobb
contacted the man he also heard
was to be assistant general man-
ager, and before the station knew
what its call letters were to be,
Mr. Cobb was waving a reservation
calling for 9 p.m. TV spots every
day in the week for the air line.
Or take the time radio first met
the Cobb influence, when Delta
booked a chain break announce-
ment immediately preceding a na-
tional news roundup program.
Since the 15-minute program at
that time had no sponsor and un-
able to afford sponsorship himself,
Mr. Cobb persuaded the same net-
work newscaster to record the spots
( Continued on page 60 )
WComts*
You can't get a good
Hooper or Conlan rating
with a "Bikini" cover-
age. No siree, you've
got to get old-fashioned
"head -to -heels" cover-
age . . . and believe us
that's what you get
when you buy WBRE in
this Wyoming Valley
Pennsylvania market of
nearly 500,000 popula-
tion.
BROADCASTING • Telecasting,
ANOTHER 'FIRST' FOR WNAX-570
Robert R. Tincher, general manager, radio station WNAX (Yankton-Sioux City)
presents Dr. Luther Evans, Librarian of Congress, with the first complete radio
documentary to be accepted for our national archives.
THE FIRST RADIO BROADCAST ever to be accepted
by the U.S. Library of Congress was the hour-long
WNAX documentary on the Missouri river flood —
"OPERATION FLOOD."
First in reportorial excellence, first in public service,
first in live entertainment, WNAX is the dominant
force in a 267-county major market in Minnesota, the
Dakotas, Nebraska and Iowa.
YANKTON - SIOUX CITY
@owCe& Station
ROADCASTING • Telecasting
May 26, 1952
• Page 19
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BROADCASTING • Telecasting
May 26, 1952 • Page 21
At low, low rates, WITH in Baltimore delivers advertisers a tremendous,
responsive audience. You get more listeners-per-dollar from WITH than from
any other radio or TV station in town. That's why WITH constantly produces
low cost results.
No wonder WITH is so popular with the local folks! Their advertising must
get quick, profitable sales or it just doesn't run. And WITH regularly carries
the advertising of more than twice as many retail merchants in Baltimore as any
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IN BALTIMORE
WIT
TOM TINSLEY, PRESIDENT
Page 22 • May 26, 1952
REPRESENTED BY FORJOE & COMPANY
BROADCASTING • Telecastin
Vol. 42, No. 21
MAY 26, 1952
SECOND RATE CUT CRISIS
Affiliates Gird for Network Fight
By EDWIN H. JAMES
THE ALL-RADIO Affiliates Com-
ittee met last week under circum-
stances that were every bit as un-
promising as those prevailing 13
months ago when the committee
was created in a desperate effort
to shore up network rates against
the threat of cave-in.
Last week the committeemen
must have felt they were back
where they came in. Emerging
from a two-day session in New
York, they had the look of men
who had seen the restraining tim-
bers giving way a second time
nd the first trickle of muck oozing
through them. "It is," said one,
"only a matter of time."
There was more than passing
comparison between the situation
last week and the situation of
April 1951, when the committee
was formed at a mass meeting of
network affiliates in Chicago.
Last year, CBS Radio had an-
nounced a rate cut and other net-
works were expected to (and did)
follow suit.
Last week, though no one — not
even key affiliates — had been ad-
vised of radio network intentions,
there were indications that again
CBS Radio was about to take a
plunge. If that were to happen,
the others would unquestionably
meet the competition.
Little Recourse
What can the Affiliates Commit-
;ee do to prevent another collapse
of network rates? The answer:
Very little. If the committee had
any chance of holding off the reduc-
tions of a year ago, it has a much
weaker chance now. The reason
is that in the interval CBS Radio
has managed to rewrite a large
majority of its affiliation contracts.
Except for perhaps a dozen key
affiliates, CBS Radio stations now
have contracts that allow the net-
work to change rates at will with-
out consultation with the stations.
It is doubtful that these dozen
could throw up a roadblock big
enough to stop a rate cut if the
network decided it was time to
make one. Let CBS Radio cut its
rates, and the other networks
would probably have little trouble
bringing their affiliates to accept
reductions to match. To hold out
would mean presenting CBS Radio
with all the business it could cram
BROADCASTING • Telecasting
on its air.
However gloomy the network
radio future looked, the Affiliates
Committee seemed assured as to
the destiny of radio in general.
For most members, local and spot
business was at least holding its
own and in many cases increasing.
Both the Affiliates Committee and
the AM committee of the NARTB
which met the next day in New
York made ambitious plans for
important research projects which
had the common aim of improving
radio's position among all media.
9 At the Affiliates Committee
meeting, a major topic of discus-
sion was the proposed study of
existing audience measurement
services to be undertaken by the
Advertising Research Foundation
if it can get the necessary funds.
This study, wanted by a majority
of the agency subscribers on ARF,
would attempt a thorough evalua-
tion of existing rating services to
find their weaknesses and define
their limitations. Its purpose
would be to correct the now wide-
spread misuse of ratings and fur-
ther to match one service against
another in an effort to show what
each can and cannot do.
Whether this ARF study can be
undertaken will be decided this
week. Edgar Kobak, president of
the ARF, will present the proposal
to the Finance Committee of
Broadcast Advertising Bureau, of
which he is chairman, today (Mon-
day). Mr. Kobak explained the plan
last week to the Affiliates Com-
mittee, of which he also is a mem-
ber.
He said last week that the cost
of the special "research into re-
search" would be "around $25,000."
He hoped that BAB would put up
the money.
£ Meeting Thursday in New
York, the AM Committee of
NARTB adopted a resolution call-
ing for one of the most funda-
mental research jobs in recent
radio history.
Allerton Heads Study
Under this plan, Richard Aller-
ton, NARTB director of research,
will conduct a painstaking study
into a large sample of radio sta-
tion operations. His aim is to find
out what makes some stations suc-
cessful and others not.
Out of Mr. Allerton's work, it
is hoped, will come the first de-
finitive guide to good radio sta-
tion management. He will examine
all phases of radio operation, in-
cluding rates. In the latter con-
nection, he said preliminary studies
indicate that radio is priced too
low in most markets.
Another by-product of this study,
it is expected, will be such com-
plete financial information on sta-
tion costs as to dissipate the belief
widely held in some advertising
quarters that unlike other media
radio is cheap to run.
In this regard, the remark made
a year ago by a top advertising
executive of a major advertiser
(who was also a member of the
Assn. of National Advertisers'
Radio-Television Committee) was
recalled. He said he could under-
stand how rate increases could be
justified by newspapers and maga-
zines because their costs had risen.
But as for radio, he said, "Why,
the air is free."
Following its two-day meeting,
the Affiliates Committee last Thurs-
day issued a carefully - worded
statement which said, in a re-
strained way, what the members
had been saying during the meet-
ings.
"Affiliates of each network," said
the statement, "expressed grave
(Continued on page 2U)
PIATT RAPS TV
Hits 'Name' Mania, Smuttiness
JOHN Q. PUBLIC and Uncle Sam
are getting impatient with the tele-
vision industry, and TV's time to
get its house in order is running
out. This was one of the charges
made against the industry by John
H. Piatt, vice president in charge
of advertising and public relations
for Kraft Foods, Chicago, when he
spoke Wednesday at a joint
luncheon meeting of the Chicago
Television Council and Radio Man-
agement Club.
Mr. Piatt, who outlined his com-
pany's successful use of the Kraft
Television Theatre on NBC for
five years, said television has "had
several more years of grace than
it might reasonably expect," and
that it has also "about used up
its luck."
He called for higher standards
of programming, a halt to the
business of programming and
talent being in the hands of a few
by default, and for clear thinking
by men in control of program con-
tent. Reminding his audience "no
man is an island unto himself,"
Mr. Piatt said that every poor
show "slips a little shine off the
successful ones."
After using television through
the period when it was "glamor-
ous," Mr. Piatt said the star dust
has been removed and he recognizes
it as "just another advertising
medium, but a powerful one to be
sure."
Too many shows, in his opinion,
are "burlesque spectacles for the
tavern trade," Crudity and a lack
of showmanship would decline, he
said, if agency and client repre-
sentatives would watch television
and see what they would choose for
their own families' viewing. If this
happened, there would be "a lot less
competition to book big names,
especially comedians who have to
drop their trousers and tell smutty
stories to get an audience."
Mr. Piatt was especially con-
cerned with the trend of program
and talent control to the networks
and away from independent pack-
agers and advertising agencies,
which together form the only block
which can "provide a spur to com-
petition, a break to runaway prices
and a stimulant to entertainment."
Television has "a god-like ability
to let people see something that is
happening thousands of miles
away," and yet the two leading
networks participate in "a sorry
spectacle of attempting to control
as many big names as possible,"
few of whom have devoted audi-
ences. This talent war, Mr. Piatt
said, "is ineffective and ill-con-
ceived, and we want no part of it."
Networks "are competing to a
ridiculous degree, and this im-
perils the entire future of tele-
vision. We are perfectly willing
to pay our own bills, but we don't
want to be charged for dead weight
in the $40 million per year talent
business."
The industry has "failed to rec-
ognize television for what it is . . .
(Continued on page 38)
May 26, 1952 • Page 23
RADIO'S CLAIM
McGill Cites Role
In New Community
W. B. McGILL, who prepares the business paper advertising of West-
inghouse Radio Stations Inc., is ready to back up his claims for radio's
potency as an advertising medium.
As director of the WRS advertising and promotion, he explained in a
May 20 letter to Lawrence Roehs- *
ler, research director of the news-
paper representative firm, Moloney,
Regan & Schmitt, why an adver-
tisement in the current Westing-
house series contained this state-
ment:
"In many new communities, radio
is the only medium that reaches
anything like a real majority of
the homes."
The statement inspired this
observation by Mr. Roehsler, "I
have not been aware of any situa-
tions of this kind and will very
much appreciate you giving me a
list of these communities, together
with any figures you might have
regarding penetration of various
advertising media."
Mr. McGill accepted the chal-
lenge.
"We at Westinghouse Radio
Stations appreciate your interest
in our business-paper advertising
and your specific inquiry re a
statement carried in one of the
series, now current, on the subject
of community relations," he re-
plied. "In any brand-new com-
munity, it takes time to build up
distribution of newspapers and
magazines. On the other hand,
96% of all new homes become
radio homes as soon as the oc-
cupants move in."
Radio Figure Stable
Radio ownership stays
prac-
tically standard at over 90%, he
continued, observing that in Phila-
delphia the most widely distributed
newspaper reaches only two-thirds
of the families in the "city zone."
That was termed an over-all aver-
age, and more than likely below
the two-thirds figure in brand-new
communities.
"I'm sure you readily grasp the
broad aspects of the implied
theme," Mr. McGill wrote, listing
them as follows: "The persuasive-
ness of the human voice; the acces-
sibility of around 96%, a significant
majority, of the homes; and when
a new housing development springs
up and occupants move in, some-
times, as in my own case when I
moved to Washington (and I think
this prompted the statement you
quote) how the new apartment
building with accommodations for
200 families was full before they
got the cement floor laid and the
carpet down in the lobby . . . and
each family brought along its
radios (plural is correct) and
plugged them in along with the
toaster, clock, stand lamps, etc.
It is later on that they get around
to selecting and obtaining other
additional sources of news and en-
tertainment on a regular basis.
"However, radio is already
there — in 96%, a majority of the
homes — and when people leave
their homes to go somewhere by
automobile, a majority of them
take their radio along, figuratively,
Page 24 • May 26, 1952
by having a set installed in their
car.
"A few months ago, in Phila-
delphia, we hired a research con-
cern to station checkers on the
Delaware River Bridge over a
weekend. They counted the cars
and 69% plus were fitted with car-
radio antennas. Happy people!
They whistle while they work . . .
they listen while they drive.
"Although auto listening may
not run a great percent of total
listening, nevertheless it helps to
provide those over-all ARB figures
on time spent with major media
which come out: Radio, 108 min-
utes; TV, 43 minutes; newspapers,
34 minutes; magazines, 18. Let's
see — 43 plus 34 plus 18 equals 95,
and I guess 108 is a majority
there, too.
" 'Majority' can mean many
things; for instance, if one wants
to reach a majority of the 48 states
with one 'local' medium he could
do it with radio."
After citing a number of ex-
amples of radio's pulling power,
Mr. McGill concluded: "We're
proud to have, in radio, a medium
that can turn in such instantane-
ously effective and human worth-
while results. ... I will close with
a more than casual nod to the na-
tion's advertisers who, through
their round-the-clock use of radio,
make such things possible."
Canada Audience Report
A NEW share-of-audience report
is being released quarterly by
Elliott-Haynes Ltd., Toronto, show-
ing over-all audience indices for
each station by time intervals
in five major Canadian mar-
kets, Montreal-English, Montreal-
French, Toronto, Winnipeg and
Vancouver. First survey, released
in mid-May, covers the first three
months of 1952.
NATIONAL NIELSEN RATINGS TOP
RADIO PROGRAMS
(Total U. S. Area, Including Small-Town,
Farm and Urban Homes— and including Tele-
phone and Non-Telephone Homes)
Extra- Week April 13-19, 1952
EVENING, ONCE-A-WEEK
NIELSEN-RATING*
Current
Rating
Current Homes
Rank o/0
1 Lux Radio Theatre (CBS) 11.9
2 People Are Funny (CBS) 10.6
3 Amos 'n' Andy (CBS) 10.6
4 Jack Benny (CBS) 10.3
5 Charlie McCarthy Show (CBS) 9.7
6 Pabst Blue Ribbon Bouts (CBS) 9.0
7 Arthur Godfrey's Talent Scouts (CBS) 8.9
8 Mr. Keen, Tracer of Lost Persons
(NBC) 8.8
9 You Bet Your Life (NBC) 8.7
10 Fibber McGee and Molly (NBC) 8.4
(*) Homes reached during all or any part of
the program, except for homes listening only
1 to 5 minutes.
Copyright 1952 by A. C. Nielsen Co.
Drawn for Broadcasting • Telecasting by Sid Hix
. Let's think it over, fellows. After all the majors are being sued
for $12,000,000."
TONI AD MANAGER
To Take Agency Post
DON NATHANSON, advertising
manager and director of public
relations for the Toni Co., Chicago,
will soon join Weiss & Geller, Chi-
cago agency, as an account execu-
tive.
Mr. Nathanson has been with
Toni five years and has been as-
sociated with it since Toni was
founded by Niesen and Irving
Harris. He will take with him
the Prom Home Permanent ac-
count, which spends $2 million
yearly in advertising.
Prom, a home permanent wave,
has been handled by Foote, Cone &
Belding, Chicago, which supervises
the bulk of the Toni business, al-
though Tatham-Laird in the same
city handles some product adver-
tising.
One reason given for the trans-
fer from FC&B is the intense com-
petition between the two home
waves. Toni is the No. 1 best seller,
while Prom is reportedly competing
with Procter & Gamble's Lilt for
second place. Both radio and TV
will probably be used for Prom
at Weiss & Geller, whose major
broadcast account now is Wine
Corp. of America (Mogen David).
Toni is owned by the Gillette
Safety Razor Co. One company
representative said there may be
no replacement for Mr. Nathanson
as the firm has a brand plan in
which each product has its own
advertising manager. Mr. Nathan-
son was co-founder and partner in
the D. S. Manson agency, Minneap-
olis, where he also published "Radio
Showmanship."
Rand Agency Named
IDEAL Film Corp., N. Y. (roll
film), names Rand Advertising
agency to direct its national cam-
paign, effective immediately. Radio
and TV will be used with final
budget and placement scheduled to
be announced later.
DORRANCE & CO.
Promotion Firm Founded
ESTABLISHMENT of Dorrance &
Co., new promotion firm, was an-!
nounced last week by Dick Dor-
rance, who simultaneously resigned
from MBS as di
rector of public
relations and
press informa-
tion.
The new organ-
ization, 32 E. 39th
St., New York 16,
will specialize in
promotion pi
ning and writing,
with emphasis on
services to the ra-
dio, TV and ad agency fields.
It begins business with six
clients, largest of which is the
Socony-Vacuum Oil Co., said Mr.
Dorrance.
Mr. Dorrance has been active in
all phases of promotion work for
the past 15 years. In 1946, he was
co-founder of O'Brien & Dorrance
which served clients in promotion
projects for nearly five years. In
early 1951, Mr. Dorrance left and
spent two months in Europe before
joining MBS that May.
Prior to the beginning of O'Brien
& Dorrance in 1946, he had been
director of promotion for the eight
CBS-owned stations, and for the
CBS Radio Spot Sales.
During World War II, Mr. Dor-
rance served with the Radio Bu
reau of the Office of War Informa
tion. He wrote newsletters of the
Broadcasters' Victory Council.
From 1940 to 1942, he was pro-
motion director and later general
manager of FM Broadcasters Inc.,
Before that, he worked in press-
special events at WOR New York.
Included in the services which
Dorrance & Co. will offer are sales
and audience promotion campaigns,
direct mail, trade paper advertise-
ments, newsletters, sales letters,
presentations and film scripts.
BROADCASTING • Telecasting
MAJORS' RADIO, TV GATE
Told 011 Hill TV Money Limited
ONLY four teams of the major
leagues' 16 failed to net more
money from radio-television rights
than from the highly remunerative
ballpark concessions in 1950.
This remarkable fact appears in
a voluminous report on baseball
released by the House Monopoly
Subcommittee last week.
In the four teams which did not
gain more money from radio-TV
than from concessions, the differ-
ences between the two money-
makers were slight.
v Some baseball quarters had been
claiming that broadcasting and
telecasting of games eats into at-
tendance. Herewith are figures for
1950, showing income from attend-
ance at games both home and away,
exhibition, radio-TV and conces-
sions for every team in each
league:
As the charts show, the Phila-
delphia Athletics, which have not
been in the front-running in the
American League for years, re-
ceived an income of $184,575 from
radio-TV alone. This amount is
about three times the money it re-
ceived from ballpark concessions
and two-thirds the amount it got
from attendance at away games,
and more than half the income it
earned from attendance in its own
ballpark.
Combining both income from
radio-TV rights and concessions,
the major leagues totaled a sub-
stantial income that compares
favorably with the total revenue
from attendance.
Nats' Broadcast Fees Typical
The Washington Senators in the
American League, for example,
with $127,848 in radio-TV rights
and $103,219 from concessions
earned more than half the income
from attendance in its own ball-
park. Its radio-TV and concessions
brought it roughly 40% of its
revenue in 1950.
Were radio-TV income taken
away from all the clubs in both
leagues in 1950, the result would
have pared profits considerably and
in cases where losses were suffered
by clubs, the minus column would
have been greater.
Here is a comparison of figures
presented:
American League: The Boston
Red Sox that year lost more than
$100,000, its revenue from radio-
TV alone was twice that figure;
Chicago White Sox made more
than $65,000, its radio-TV revenue
was three times the amount; Cleve-
land Indians made more than $450,-
000, its radio-TV rights netted half
the amount; the Detroit Tigers
were $112,638 to the good, radio-
TV revenue topped that total by
more than $70,000; the New York
Yankees, the leagues' money-maker
netted $497,000, radio-TV rights
for 1950 were $416,250; the Athle-
tics lost a whopping $315,920,
radio-TV was more than $180,000;
St. Louis Browns netted $42,957,
Games at
home
Games away 423,542 246,3
Exhibition
games 73,134 45,663
Radio and
television 204,453 185,964
Concessions (net)174,079 172,486
INCOME AMERICAN LEAGUE, 1950
Phila- Wash-
Chicago Cleveland Detroit New York delphia St. louis ington
Boston
$1,451,662 $732,628 $1,454,962 $1,870,654 $2,526,085 $312,012 $271,256 $615,207
306,321
7,272
408,179
29,466
451,958 264,823 230,612 224,030
115,015 49,116 39,877 28,341
INCOME NATIONAL LEAGUE, 1950
Cincin- Phila- Pitts-
Boston Brooklyn Chicago nati New York delphia burgh St. Louis
Games at
home $1,001,573 $1,381,326 $1,090,674 $613,575 $1,021,400 $1,374,902 $1,393,716 $1,223,105
Games
away 231,263 395,452 170,299 187,790 244,952 263,863 186,106 282,214
Exhibition
games 63,343 122,475 60,109 39,329 66,844 57,115 54,618 59,790
Radio and
television 214,740 339,809 189,718 156,355 252,306 191,303 181,884 182,365
Concessions
(net) 160,572 215,984 293,657 109,465 226,374 120,201 150,028 292,801
its radio-TV revenue was about
twice that amount, and the Sena-
tors squeaked by with $5,177 (but
$38,000 in dividends) while radio-
TV revenue was $127,848.
National League: The Boston
Braves lost more than $300,000,
radio-TV rights were $214,740; the
Brooklyn Dodgers were in the loss
column by $8,587 (but paid $99,750
in dividends), its radio-TV revenue
stood at $339,809; Chicago Cubs
lost $133,124, radio-TV revenue was
$189,718; the Cincinnati Reds paid
$14,270 in dividends but lost $64,-
873, radio-TV rights were $156,355;
the New York Giants' loss was
over $264,000 but dividends were
$23,502, radio-TV rights managed
them $252,306; the Philadelphia
Phillies in the profit column by
$309,579, radio-TV rights hit $191,-
303; Pittsburgh Pirates profited
$138,220, radio-TV revenue was
$181,884, and the St. Louis Card-
inals netting $263,202, radio-TV
brought in $182,365.
All figures of net income or loss
shown above is after taxes. The
radio-TV figures are revenue be-
fore taxes. Nevertheless, the com-
parisons point up the extent to
which radio-TV are buttressing
revenue columns of every major
league club.
As the House subcommittee put
it in its report:
Revenue coming directly from paid
admissions to exhibition and cham-
pionship games comprised 74.1% of
major-league income in 1950. Conces-
sion purchases by these fans account-
ed for another 9.2%. And radio and
television receipts, which largely de-
pend on a club's popularity with the
IN THE 1950-51 baseball
seasons, many clubs were re-
stricting the number of their
telecasts. Despite this effort
attendance still slumped in
1951, according to a Broad-
casting • Telecasting story
last year [B*T, July 16,
1951].
Here is a run-down of
clubs :
Senators, who telecast reg-
ularly in 1950, limited TV to
21 home games in 1951; Bos-
ton Braves limited their TV
to 45 in 1951; Boston Red
Sox telecast all home games;
Chicago White Sox were tele-
casting all home day games
but not night games during
both seasons. Neither the
Pirates, the Browns nor the
Cardinals were telecasting
regularly. The Tigers' policy
has been to telecast on se-
lected weekdays only. The
Athletics telecast regularly.
Cincinnati Reds did not have
full TV coverage. The In-
dians, Giants, Yankees, and
Cubs had full TV.
Thus, it can be pointed out
that for the purposes of com-
paring figures in the congres-
sional report, major league
teams were getting limited
revenue from TV rights.
fans, brought another 10.5% of the
gross operating income. The remain-
ing 6.2% was derived from park rent-
als, park advertising, and other mis-
cellaneous sources.
STORER STOCK
Registration Asked at SEC
STORER BROADCASTING Co.,
which became the new corporate
name of Fort Industry Co. on May
2 [B*T, May 12], has filed a state-
ment with the Securities Exchange
Commission seeking registration of
215,000 shares of its $1 par com-
mon stock, of which all but 15,000
shares are outstanding.
George B. Storer, president, told
Broadcasting •
Telecasting last
week that no un-
derwriter's agree-
ment had been
signed and that
there has been
no decision as to
when or whether
the stock would
be placed on the
market.
He pointed out
that the SEC filing was essential
preparatory to issuance of the
stock and that "accelerated consid-
eration," which might run 20 to 30
days, had been requested. Assum-
ing the plan is found in order, Mr.
Storer asserted a decision then can
be made as to how Storer Broad-
casting Co. will proceed.
Two underwriters — Reynolds &
Mr. Storer
Co. and Oscar E. Dooly & Co. —
would purchase the stock from three
stockholders, with 170,000 shares
designated for resale to the public.
Selling stockholders are Mr.
Storer, owning 656,500 shares
(59%); J. Harold Ryan, Toledo,
director -vice president - treasurer,
120,500 shares (10.87%) and his
wife, Frances S. Ryan, 152,500
shares (13.75%). They are selling
75,600, 47,200 and 47,200 shares
respectively to the underwriters.
In addition they are selling an-
other 10,000 shares (4,400, 2,800
and 2,800 shares respectively) to
certain employes. Mr. and Mrs.
Ryan also have reserved another
20,000 shares which are covered by
options granted by two of the sell-
ing stockholders to the two under-
writing firms, with terms of the
sale to be decided later:
Finally, 15,000 shares have been
reserved for issuance to a group of
key company officers upon the ex-
ercise of options.
With sale of their portions, the
three above stockholders will then
own common stock as follows: Mr.
Storer, 576,500 shares; Mr. Ryan,
70,500 shares; Mrs. Ryan, 102,500
shares. Mr. Storer retains approx-
BROADCASTING • Telecasting
imately 52% stock control, through
direct ownership, plus family trust
stock which he established and
votes during his lifetime amount-
ing to an additional 137,500 shares.
When the firm was reorganized
earlier this month, the former Class
A common stock, no par value, was
changed to $1 par and 1,700,000
shares of new common stock were
authorized and each outstanding
share of Class A common was
changed into five shares of the new
common. The former Class B com-
mon was eliminated. The 5%
cumulative preferred $100 par
stock was changed to 5% cumula-
tive preferred, $30 par, with each
share changed into 3% shares of
the new preferred.
If all shares are sold as proposed,
according to the registration state-
ment, the Storer family (including
his brother-in-law and sister, Mr.
and Mrs. Ryan, and two trusts set
up by Mr. Storer) will own 79.1%
of outstanding common stock.
Book value of stock (1,106,000
shares plus 3,000 in treasury) as
of May 2, 1952 was $3,472,937, or
$3.14 per share, it was stated. The
company refinanced loans this
(Continued on page 38)
May 26, 1952 • Page 25
ARBI STUDIES Sweeney, Barnes Debate Media
ADVERTISING Research Bureau
Inc. studies of radio and newspaper
effectiveness in inducing retail
store traffic were defended by
Kevin Sweeney, vice president of
Broadcast Advertising Bureau, and
attacked by Howard S. Barnes,
director of the Bui'eau of Advertis-
ing of the American Newspaper
Publishers Assn., last Thursday.
The representatives of the rival
media squared off at a luncheon
meeting of the American Market-
ing Assn. in New York.
Mr. Sweeney said that "there is
no common tongue except one in
which we can converse about the
respective effectiveness of these
media. The common tongue is sales
results. The ARBI reports attempt
to use this common denominator —
what happens at the cash register
to measure media and media's use."
Background Given
He then went on to explain the
method of ARBI and its history.
"On the basis of the 50 ARBI
studies BAB published," he said,
"representing 45 different stores in
25 different cities — and more than
7,000 completed interviews — BAB
(not ARBI) — arrived at some ten-
tative conclusions about retailers
advertising. These are:
(1) When an item is advertised by
a retailer, he is liable to do four times
the business he would normally do on
that item.
(2) Newspapers do an effective job
for retailers — but it seems only part
of the job. There is a market that
reads and buys.
(3) There is also a market that
listens and buys — a market that is as
large or larger than the market
reached by the newspaper — a market
that responds best to advertising they
listen to.
(4) There appears to be a relatively
small duplication between these two
markets.
(5) The picture of merchandise
created in the human mind by words
is as good a picture — if not a better
one — than that created by a printed
picture.
(6) No amount of type or advertis-
ing will sell lousy merchandise or
badly priced merchandise.
Mr. Sweeney said BAB is in-
terested in furthering more re-
search that gets to the kernel of
the matter . . . how much sales
for how many advertising dollars.
Mr. Barnes told the group that
"the main issue ... is not research;
the main issue is not the relative
effectiveness of radio and news-
papers. The basic issue is advertis-
ing."
Mr. Barnes suggested five points
that researchers might ask about
the ARBI tests:
(1) Secure from ARBI a representa-
tive group of the original reports for
detailed study; (2) Ascertain whether
the 70% to 95% of the people who
WBS APPOINTS
All-Canada Radio Firm
WORLD Broadcasting System has
appointed All-Canada Radio Facil-
ities Ltd., as programming and dis-
tribution associates for WBS Sales
and Program Services in Canada,
effective June 1.
In addition to owning and oper-
ating several stations, All-Canada
Radio represents "many" Canadian
stations, spokesmen said, and is
described as the largest single sup-
plier of radio program material in
Canada. Firm has represented
Frederic W. Ziv Features in Can-
nada for several- years. Negotia-
tions were made by Robert W.
Friedheim, WBS general manager,
and Stuart McKay, All-Canada as-
sistant general manager.
SOUTHERN CALIFORNIA Broadcasters Assn.'s new officers, elected May 8
at Hollywood meeting, are (I to r): Austin E. Joscelyn, director of operations,
CBS Hollywood, SCBA board member and outgoing president; Robert O.
Reynolds, vice president-general manager, KMPC Hollywood, SCBA board
member; Thelma Kirchner, general manager, KGFJ Hollywood, SCBA secre-
tary-treasurer; Robert J. MeAndrews, commercial manager, KBIG Avalon,
SCBA board member; and Calvin J. Smith, president-general manager, KFAC
Los Angeles, SCBA president.
Page 26 • May 26, 1952
showed interest in the featured mer-
chandise who were actually interviewed
were typical of the entire group; (3)
Why was it important to ask a person
when he saw or heard the advertising;
(4) Why was the layman asked: "In
your opinion, do you think the store
gets better results from newspaper ad-
vertising or from radio advertising?"
(5) Why not submit a group of the
original reports to the Advertising Re-
search Foundation and let impartial
organization pass on the soundness of
the method and the validity of the
results?
He did not concede that in the 50
tests published by BAB "radio
seems to have sold more of the
featured merchandise in a majority
of cases."
"But to me," Mr. Barnes ex-
plained, "that is not the most im-
portant point. The important point
is that these tests seem to have
had little influence on the subse-
quent use of newspapers by the
participating retailers.
"I don't believe the ARBI studies
prove a thing," he stated. "The re-
tailer's basic concern is not the
number of people who inquire
about a featured item because of
radio, or newspapers . . . his basic
concern is total traffic and total
sales. And total profits."
LBS SUCCESSORS
Several Regionals
Planned
SEVERAL moves toward formation of regional networks developed last
week on the heels of Liberty Broadcasting System's suspension [B*T
May 19].
© Liberty's principals — Barton
LBS board, and his son Gordon,
LBS president — announced last
week they were setting up West
Coast and Texas-based regional
hookups. They hinted, too, at the
possibility of starting another na-
tionwide operation eventually.
® Peoples Broadcasting Corp.,
operating WOL Washington and
WRFD Worthington, Ohio, an-
nounced Thursday that a group of
mid-Atlantic and Southeastern sta-
tions interested in formation of a
cooperative regional network would
meet in Washington June 5-6.
© Tom Carr, former Liberty
station relations vice president in
the Southeast, was contacting
about a hundred stations in that
area with the idea of setting up a
regional hookup. This project in-
volved possible Washington pro-
gram origination at WOL, which
had supplied a large volume of
programming to LBS.
The projected West Coast opera-
tion of Liberty's principals was
outlined Wednesday at a closed
meeting held in Hollywood Roose-
velt Hotel, with 50 representatives
of 26 West Coast stations attend-
ing.
New name of the western organ-
ization will be Liberty Radio Net-
work. It will be incorporated in
California, with offices at 6253
Hollywood Blvd., former LBS
West Coast headquarters. Gordon
McLendon told the group he would
move his headquarters from Dallas
to Los Angeles.
Benton Paschall, former LBS
West Coast vice president, will be
executive vice president of LRN.
He told the group that Liberty's
Pacific Coast hookup is slated for
operation by early June. Forty
stations in California, Washington
and Oregon have definitely com-
mitted themselves as affiliates, he
said, although contracts have not
yet been signed.
LBS had 52 affiliates in the three
West Coast states and Arizona,
Mr. Paschall explained, predicting
all will be part of the new system.
The elder McLendon attended the
Hollywood session.
Full schedule of mid-afternoon
R. McLendon, co-chairman of the
public domain recreations of base-
ball games would be included in the
daily schedule, along with news-
casts and commentaries. Monthly
cost of a baseball network using
Class A lines, plus salaries, would
be around $30,000, according to
the Liberty officials.
Operation of a Texas-Louisiana
hookup with KLBS Houston or
KLIF Dallas as key station was
in the works last week, with pos-
sibility service would start in 30
days. KELP El Paso would be
linked with the group since it, like
KLBS and KLIF, is owned by the
McLendons. Also proposed as af-
filiates are KNOE Monroe, La.,
and WNOE New Orleans, owned
by Gordon McLendon's father-in-
law, James A. Noe.
In announcing that Peoples
Broadcasting Corp. would meet
with mid-Atlantic and Southeast-
ern stations June 5-6 to discuss
formation of a regional, Herbert
E. Evans, Peoples general man-
ager said:
"We found in our preliminary
discussions there are scores of
stations Liberty was serving that
want news and special events di-
rectly from Washington, the news
capital of the world. Peoples is
moving forward on this idea and
will make every attempt to put it
into practice."
Response of stations contacted
last week was "most encouraging,"
Mr. Evans added. Many of the
stations are former LBS affiliates
but he said the June 5-6 meeting
in the WOL studios is in no sense
restricted to such affiliates. Type
of program service desired, costs
and financial arrangements will be
considered, he said, explaining the
new service is designed "to give
them what they want."
WOL and WRFD are carrying
a series of broadcasts from Europe
by Joseph C. Harsch, commentator
who has just received the DuPont
award [B»T, May 12]. Covering
Gen. Eisenhower in Europe, Mr.
Harsch is sending his programs to
WOL via British Broadcasting
Corp. shortwave facilities.
BROADCASTING • Telecasting
McCARRAN RESOLUTION
Hearing Asked
RADIO-TV industry, beset by a
congressional program probe and
a House ban, was threatened with
a new setback when a resolution
was introduced last week designed
to close Senate hearing rooms to
news microphones and cameras.
The industry immediately de-
manded to be heard on the resolu-
tion authored by Sen. Pat A. Mc-
Carran (D-Nev.).
A ban on the media at House
'committee hearings was invoked
late in February by Speaker Sam
Rayburn (D-Tex.) [B*T, March 3].
While the industry protested the
Rayburn ban, it was unable to tes-
tify officially since the Speaker "in-
terpreted" the rules of the House.
But in the Senate, the McCarran
Resolution (S Res 319) is legisla-
tion and presumably a hearing will
be held.
Executive sessions — commonly
referred to as "closed door" hear-
ings or meetings — have never been
open to the public nor to news
media. However, all open hearings
permit the public and newsmen.
Sen. McCarran's measure, re-
ferred to the Senate Rules and
Administration Committee, would
bar radio, TV, electrical transcrip-
tion for airing, and even still
photographs, from Senate com-
mittee public hearings.
Would Add New Rule
It would add a new rule to the
standing rules of the Senate. It
provides that "no standing, special
or select committee (or any sub-
committee thereof) shall require
or permit:
"(a) any photograph to be taken
in any room during the conduct
therein of any hearing before such
committee;
"(b) any photograph of any per-
son present to testify before such
committee to be taken in such room
at any other time without the con-
sent of such persons;
"(c) any witness testifying be-
fore such committee to communi-
cate his testimony, or a picture of
him testifying, to any other place
through the transmission by wire
or radio of any writing, sign,
signal, picture or sound;
"(d) any recording of the testi-
mony given by any such witness to
be made by mechanical or electrical
means except by persons duly
designated by such committee to
prepare for its use as true and cor-
rect record of the hearing in which
such testimony is given; or
"(e) any part of any recording of
such testimony prepared by me-
chanical or electrical means to be
used in any program transmitted
by any radio or television station."
Sen. McCarran told the Senate
his resolution was aimed at putting
into effect an American Bar Assn.
recommendation of February on
the broadcasting and telecasting of
legislative and judicial proceed-
ings.
He said he was studying the
matter of barring radio and TV
from judicial proceedings through
legislation.
All that the resolution would
need to become effective immedi-
ately is passage by the Senate.
Sen. Estes Kefauver (D-Tenn.),
whose presidential nomination as-
pirations can be traced to his TV
appearance as a crime buster, op-
posed the measure. "There should
be the widest possible dissemina-
tion of committee hearings by
radio, TV, newsreels and photos so
long as it does not discommode the
witnesses or interfere with orderly
procedure."
Sen. Fred A. Seaton (R-Neb.),
owner of KHAS Hastings and
KMAN Manhattan, Neb., and
KGGF Coffeyville, Kan., thought
the proposal was "going too far."
Oregon's Sen. Wayne L. Morse
(R) believed it "would have the
effect of leading us further down
the road toward star chamber pro-
ceedings in Senate investigations."
Sen. McCarran was asked by
newsmen if his decision to intro-
duce the measure was influenced by
showing of a still picture of the
Senator on Drew Pearson's TV
news show the day before. He said
no but said he saw the picture
which depicted him in an angry
mood.
The Senator said the measure
only followed through on his posi-
tion of barring the media from his
committee hearings.
NARTB petitioned the Senate
Rules group for a full hearing on
the resolution. President Harold E.
Fellows said in a letter to Chair-
man Carl Hayden (D-Ariz.):
The radio and television industry is
unalterably opposed to the McCarran
resolution, believing it to be a clear
invasion of the rights of public media.
We believe its adoption as a standing
rule of the Senate would deprive the
public — and the Senate as well — of a
great service essential to maintaining
our democratic processes.
Mr. Fellows asked "a full public
hearing on the issues at stake and
for the opportunity to appear in
such a proceeding, to the end that
the position of the industry in op-
position to this resolution may be
made clear to your body."
Jim Bormann, WCCO Minne-
apolis, president, National Assn. of
Radio News Directors, said Cassius
Keller, NBC Washington, chair-
man, NARND government liaison
committee, and Theodore Koop,
CBS Washington, a member of the
association's board of directors,
would be available to testify.
Mr. Bormann said the resolution
"would have the effect of exclud-
ing the use of modern instruments
of reporting. . . ."
In a letter to Sen. McCarran, Mr.
Bormann noted the microphone and
the camera "reproduce the event
itself" and do not "provide simply
a 'version' of what happens." They
(Continued on page 36)
LIBEL LIABILITY NARTB Backs Ho™" Approach
NARTB in a policy statement this
week places itself firmly in sup-
port of the Horan Bill that would
give the broadcaster freedom from
liability in the courts for candi-
dates' statements made on the air-
waves.
The NARTB position was de-
fined as supporters of two separate
approaches to the difficult problem
worked feverishly on Capitol Hill
[B»T, May 19, 12].
The organization's heightening
interest was stimulated further by
an avalanche of correspondence
both at NARTB headquarters and
on Capitol Hill. Mail in the Wash-
ington offices of NARTB has hit
over the 500 mark, more than was
received from broadcasters when
the Benton Bill was offered to "re-
view" radio and TV programs, it
was reported.
Chief problem is how to keep the
broadcaster out of trouble, which
FCC's interpretation of Sec. 315 of
the Communications Act does not
permit him to avoid.
FCC interpretation, according to
NARTB, "completely denies this
determinative right to the broad-
caster since it forbids censorship
of any material proposed by a
candidate for public office whether
or not such material is libelous,
and further sets forth the warn-
ing that the refusal by the licensee
to broadcast any speeches by
candidates for an election might
result in a finding that the station
did not operate in the public inter-
est, convenience and necessity, and
could bring about a license revoca-
tion or non-renewal."
Two courses to correct the situa-
tion, according to NARTB, would
be either of the following formulas:
(1) Secure full right of censorship
over political material, as is the case
regarding all other program material,
and assume full legal responsibility for
all decisions made under that right
(the status of the press);
(2) Lacking clear right of censorship
over political material, secure freedom
from liability (in local, state and fed-
eral courts) for statements made by
candidates who use broadcasting facili-
ties under Sec. 315.
NARTB noted that the O'Hara
Bill is directed toward the first
formula while the Horan legisla-
tion adheres to the second approach.
NARTB found discrepancies and
confusion in the O'Hara Bill which
its author is currently ironing out.
NARTB noted that "Mr. [Joseph
P.] O'Hara said that he was of the
opinion that the members of the
Congress would be reluctant to give
up some protection in the law
against censorship of their program
content by the broadcasters,"
NARTB said. "The FCC by prev-
ious utterances and declarations
would seem to support this reser-
vation as well," it continued.
Therefore, NARTB said, the
question comes down to "practical
relief for the broadcasters in this
present election year."
Fundamental thesis of the Horan
Bill, according to NARTB, is:
Broadcasters are now told by the FCC
that they have no power to delete de-
famatory material from candidates'
presentations, therefore it is unfair to
continue to hold the broadcasters liable
in the courts.
Because of broadcaster response
to the Horan Bill, "Congress is
now fully conscious of the present
impossible situation in which the
industry finds itself with respect
to political broadcasting," NARTB
noted.
The association said it was aware
of the constitutional question —
whether Congress can deprive the
states of the power to adjudicate
libel action — but the Horan Bill, in
its opinion, would give evidence of
ROADCASTING • Telecasting
congressional intent that the gov-
ernment now fills the field of com-
munications to such an extent as
to bar the states completely.
Meanwhile it was learned that
Rep. O'Hara (R-Minn.) is prepar-
ing to introduce a new bill.
The measure will revise his HR
7782 which was offered in the
House a few weeks ago as a "coun-
try lawyer" approach to the prob-
lem of political broadcast liability.
Rep. O'Hara told Broadcasting
• Telecasting he expects to offer
his new bill as an amendment to
the McFarland Bill (S 658), a pro-
oedure he had promised for the
original [B*T, May 19].
According to the Congressman,
the new language contemplated
in the bill will strengthen the
broadcaster's position. The legisla-
tion would attempt to give the
broadcaster the discretion and
authority in deleting libelous ma-
terial from a candidate's talk.
Changes in the measure will af-
fect what the broadcaster can cen-
sor. Language is to be made more
specific. Rather than "place no
obligation" on the broadcaster to
broadcast certain material, the new
measure will state that the broad-
caster would have the power to
censor "defamatory or obscene ma-
terial" which would not subject
him to any civil or criminal action
in any local, state or federal court.
Additionally, a section of the
original bill that would have pro-
hibited the broadcaster from exer-
cising power of "political or parti-
san censorship" is to be eliminated.
But it will be made clear that apart
from the censorship powers as de-
fined above, the broadcaster shall
not be able to censor other parts
of a candidate's speech.
May 26, 1952 • Page 27
UPT MERGER
FCC Hears Levey Testimony Hollywood Touch
TESTIMONY purporting to show
that high - pressure tactics were
used by Paramount Pictures in its
dealings with at least one motion
picture theatre operator, and that
efforts were made by Paramount
Television Productions and General
Precision Equipment to thwart the
development of Scophony Corp. of
America, highlighted last week's
hearing before FCC on the pro-
posed merger of United Paramount
Theatres and ABC.
Also revealed were the plans of
Skiatron Corp. (successor to SCA)
to market a home TV receiver
which will throw a "very bright"
3 x 4 ft. picture on a screen or wall.
It will not use a cathode ray tube
and will "work well" when color is
again transmitted.
Arthur Levey, president of Skia-
tron, told about these and other
developments on which his com-
pany is now working. He also told
about the difficulties in which his
former company (SCA) found it-
self [B*T, May 19].
Determine Patent Values
Mr. Levey testified that in May
1944 SCA found itself in a "very
precarious" financial position. The
SCA board of directors requested
accounting firm of Barrow, Wade
& Guthrie to examine the situa-
tion and to make a recommenda-
tion, he said. The purpose was to
have the books of the company
reflect the correct valuation of the
SCA assets — which were mainly
various electronic patents and the
Skiatron dark-trace TV tube. It
was felt that for tax purposes the
value of the patents had to be de-
termined.
Mr. Levey said a copy of the
proposed patent valuations and the
worth of SCA's equipment was sent
to Paul Raibourn, president of Tele-
vision Productions Inc. (wholly-
owned Paramount subsidiary) and
Earle C. Hines, president of Gen-
eral Precision Equipment. TPI and
GPE controlled all of SCA's Class
B stock, and Messrs. Raibourn and
Hines were both SCA directors (at
least one Class B director had to
be present at SCA board meetings
to make a quorum).
But after receiving the informa-
tion, Mr. Levey asserted, neither
Mr. Raibourn nor Mr. Hines com-
mented on it.
Mr. Levey testified that in June
1944 he made a note to himself
that said, "Regret Hines and Rai-
bourn deliberately being uncooper-
ative— must be up to something."
Shortly later, Barrow, Wade &
Guthrie had completed their studies
of SCA, Mr. Levey said. In a
memorandum to SCA, attached to
their recommendations, the audi-
tors said the report had been pre-
pared without the benefit of the
views of Messrs. Raibourn or Lee
Morey (SCA counsel). The ac-
countants reported these men did
not wish to discuss the subject
with them, the witness said.
(Earlier in the hearing, Mr. Rai-
Page 28 • May 26, 1952
bourn testified that Mr. Levey tried
to keep the financial details of
SCA a "secret.)
Still later, Mr. Levey testified,
James Lawrence Fly, former FCC
Chairman, was retained as counsel
for the SCA Class A stockholders
in an effort to prevent the Class B
directors from forcing SCA to ac-
cept a loan from them.
What SCA wanted to do, Mr.
Levey said, was to make money
for itself through its own patents
and developments. But because of
TPI and GPE's "squatters rights"
to the patents — through control of
the Class B stock — and because
SCA couldn't borrow money until
it first asked the Class B stock-
holders for the loan — Mr. Levey
said he was afraid the two com-
panies would keep forcing loans on
SCA and finally declare the firm
bankrupt.
In May 1945, the Justice Dept.
advised SCA that it was interested
in the company and wanted all
official documents, patents, minutes
of board meetings, correspondence
and resolutions, Mr. Levey told
FCC.
On July 5, 1945, he said Mr.
Hines resigned as a member of the
board of directors and three weeks
later, on July 23, Mr. Raibourn
resigned.
Results of Hines' Resignation
This action, Mr. Levey testified,
prevented the company from func-
tioning properly. There could not
be a board of directors' meeting
without at least one Class B direc-
tor present, he said.
On Dec. 18, 1945, anti-trust
action was instituted and by Jan-
uary 1949 the case was settled, Mr.
Levey said.
The settlement contained these
provisions, the witness stated,
among others:
(1) TPI and GPE would waive
their exclusivity of licenses so that
non - exclusive licenses could be
granted to anyone.
(2) TPI and GPE were to re-
turn and cancel their notes for
loans to the company for $15,000.
Earlier, in July 1949, Scophony
Ltd. (the English parent company)
had divested itself of any interest
in the American firm, he said.
The Skiatron Corp. was organ-
ized in 1948, he said, and following
the conclusion of the anti-trust
case, it took over the business and
patents of SCA in 1949.
Before testifying on the financial
position of SCA and the history of
the anti-trust action, Mr. Levey
disclosed that SCA had received
several offers from various com-
panies which wanted to be licensed
to use some of the SCA patents.
The offers were rejected by the
Class B directors, however, Mr.
Levey asserted.
Deal Possibility Cited
One of the possible deals would
have been with Allen B. DuMont
Labs. It would have been a cross-
licensing agreement between the
two firms, Mr. Levey said. The wit-
ness contended Mr. Raibourn stated
he did not think such an agree-
ment ought to be concluded.
Previous to this time, Mr. Levey
said he had talked with Dr. Allen
B. DuMont several times. But
after Mr. Raibourn's opinion in the
matter was voiced, Mr. Levey said
he was never again able to get in
touch with Dr. DuMont.
Mr. Levey testified that also in
1944 Bell & Howell, through its
vice president in charge of engi-
neering, Lewis A. McNabb, ap-
proached SCA and offered to im-
prove and manufacture the Sco-
phony supersonic projector. Bell
& Howell was prepared to spend
$200,000 to design and tool up, Mr.
Levey said.
The witness said that at the SCA
board meeting following this offer,
Messrs. Raibourn and Hines held
the proposition was not acceptable
and devised a counter-proposal.
They allegedly said Mr. Levey
should advise Mr. McNabb that
they would be willing to come to
terms if Bell & Howell would agree
to provide SCA with all the bene-
AMONG leading participants at the Radio and Television Institute at the
Henry W. Grady School of Journalism were (I to r) Ford Bond, announcer-
producer; Martha Rountree, TV producer and personality; Charter Heslp,
radio-TV director, information office. Atomic Energy Commission, and Lee B.
Wailes, executive vice president, Storer Broadcasting Co. Institute was spon-
sored by Georgia Assn. of Broadcasters and U. of Georgia [B*T, May 12].
LISTENERS chuckled when a
bulletin was aired by WGVA
Geneva, N. Y., in the middle
of a network program May
14. Station interrupted a
quiz show to report a robbery
of the First National Bank
of Ovid, N. Y. Bulletin was
aired just as two contestants
on the show were about to
bid for a bonanza. A second
bulletin was aired later. The
program? ABC's Break the
Bank, of course. Police are
still searching for the gun-
men who did just that.
fits of Bell & Howell's improve
ments — without SCA having to pay
the usual royalties. This was un-
acceptable to Bell & Howell, Mr
Levey said.
Later Bell & Howell wanted to
borrow a receiver, but Messrs. Rai
bourn and Hines refused to allow
the receiver to be loaned out, the
witness charged.
Other offers came from General
Electric and the Navy. Mr. Levey
held the GE offer was not accepted
by SCA because of Mr. Raibourn's
"obstructionist tactics."
Arrangements were eventually
completed with the Navy and it
paid SCA $25,000 for certain pat
ent rights, Mr. Levey said.
Mr. Levey concluded his testi
mony with a summary of the
progress Skiatron has made since
the 1949 "reorganization."
He said the company is working
on an ultra-sonic TV receiver that
will require no moving parts, using
a so-called diffraction grating.
Other developments of Skiatron
include experimentation with thea-
tre TV and a test in New York
of Skiatron's system of subscrip-
tion TV, similar to Zenith's Phone-
vision tests in Chicago.
Mr. Levey will return for cross-
examination in two or three weeks.
Following Mr. Levey on the
stand was Charles Walders another
public witness subpoenaed by the
FCC. Mr. Walders is a Miami
theatre owner.
He testified that he was forced
to make a profit-sharing arrange-
ment with Paramount Pictures in
1937 in order to get Paramount mo-
tion pictures for his theatre.
At first, he said, Paramount got
50% of his theatre's profits, but
in 1942 this was raised to 66%%
of the profits. In 1947 the "agree-
ment"' was terminated, he said.
Mr. Walders testified Paramount
leased his Trivoli Theatre, but
broke its lease. The theatre was
left in "deplorable" condition, he
charged.
He also testified on typical li-
censing agreements with Para-
mount.
Following Mr. Walders last Fri-
day was to have been Arthur F.
Sass, Chicago theatre operator.
Following Mr. Sass will be theatre
operators Donald B. Leverett and
Ralph Goldberg [B*T, May 19, 12].
BROADCASTING • Telecasting
SLOAN AWARDS WINNERS AT PRESENTATION CEREMONIES LAST TUESDAY
SLOAN AWARDS
Four Broadcasters Win
FOUR leaders in safety education
and broadcasting-, adjudged as hav-
ing made major contributions to
promoting highway safety during
1951, were among the seven reci-
pients of the Alfred P. Sloan High-
way Safety Awards, presented dur-
ing ceremonies held in New York's
1 Waldorf-Astoria Hotel Tuesday
night.
Fourth annual presentation of
the mounted bronze plaques, de-
signed by the late Hans Schuler,
were presented by Alfred P. Sloan
Jr., founder and president of the
foundation which gives the awards
annually to radio and television sta-
tions, networks and advertisers
who work to make highways safe.
Broadcasting winners were:
Vena S. Hardin, president of
J-WBUD Trenton, N. J., which was
j„g|, named winner of the local sustain-
n„j ing classification for a campaign
| launched July 5, 1951 and continu-
al ing through Labor Day. A staff
jjjij member gave virtually all his time
to the project, speaking befoi-e civic
groups, arranging air interviews
and drawing up a descriptive let-
ter, requested from other stations
and automobile clubs which sought
to adopt similar campaigns.
Mrs. Bullitt Is Winner
Mrs. A. Scott Bullitt, president
of KING Seattle, winner among
regional stations carrying sustain-
111 ing programs. KING's winning
I ' Traffic Jamboree program is an
hour-long safety reminder to mo-
I torists on their way home from
I work, enforced by special announce-
ments recorded in hospital rooms,
police courts and traffic scenes.
The station broadcasts a total of
606 hours devoted to safety during
j the year.
M. C. Watters, general manager
WCPO-TV Cincinnati and vice
president of Scripps-Howard Radio
Inc. Station was winner in TV
sustaining category for contribut-
1 ing 373 special safety programs,
14,370 spot announcements and 604
regular program mentions to auto-
motive safety campaigns.
Harry D. Lamb, director of
1 WTDS-FM Toledo, which is oper-
I ated by the public schools there.
WTDS-FM won the non-commer-
cial award for incorporating safety
in an entertaining way on pro-
grams designed for both primary
and higher level schools and for
providing handbooks for teachers
heading the classes.
Other winners were:
Harold J. Moye, president of Granite
Chevrolet Co., Quincy, Mass., which
sponsored Safety is Everybody's Busi-
ness on WJDA Quincy.
Dr. H. G. Burks Jr., executive vice
president of Esso Standard Oil Co.,
New York. His company was national
and regional commercial winner for
giving over to the subject of safety
one of every seven commercials on the
52 stations carrying The Esso Reporter
newscast during 1951.
James B. Wagstaff, vice president in
charge of sales for the DeSoto Divi-
sion, Chrysler Corp., Detroit, winners
of the TV network commercial award.
National Safety Council slogans were
featured by the company on 49 of 52
You Bet Your Life telecasts during the
year.
The awards program was to be
telecast on NBC-TV Sunday after-
noon as part of the Sloan Founda-
tion's American Inventory series.
The program will also include a
musical variety show, "Safety in
Numbers," written expressly for
first presentation at the Sloan
awards dinner.
WFDF CELEBRATES
30 Years on Air Waves
WFDF Flint, Mich., yesterday
(Sunday) was to observe its 30th
anniversary with a special drama-
tic program and a history of the
station's development, including
messages from Gov. G. Mennen
Williams, General Manager Ivan
L. Wiles of the Buick Div. of Gen-
eral Motors, Mayor Paul Love-
grove of Flint and others, accord-
ing to Lester W. Lindow, WFDF
general manager.
Other Sunday events were to in-
clude The Blues Chasers, daily
variety program, featuring Billy
Geyer, a veteran of almost 30 years
at WFDF, and Chief Announcer
Bud Haggart. WFDF licensee is
the Trebit Corp. Ten of the 42
employes have 15 years' service
and four have 20 years. It was
one of the first stations to broad-
cast election returns, local news
and sports events, including the
Dempsey - Firpo fight in 1923.
WFDF was recipient last Tuesday
of a public service programming
award from the Freedom Founda-
tion of Valley Forge, Pa., for 1951.
GATHINGS STUDY
House Group Named
On 'Morals' Probe
CAPITOL HILL's lull on the pending radio and television program probe
dissolved last week with announcement that a subcommittee has been
formed [B*T, May 5 et-seq.].
Subcommittee members are all drawn from the House Interstate &
Foreign Commerce Committee. *
They are Reps. Oren Harris (D-
Ark.), who will serve as chairman;
Democratic Reps. Arthur G. Klein
(N. Y.), F. Ertel Carlyle (N. C.)
and Homer Thornberry (Tex.) ;
Republican Reps. Joseph P. O'Hara
(Minn.), J. Edgar Chenoweth
(Col.) and Harmar D. Denny Jr.
(Pa.).
Up to the week's end, reported
aims of the subcommittee were
pegged as speculation by commerce
committee spokesmen. Until a
meeting of the group is held, it is
doubtful whether any sure line of
action will be set.
Announcement of the subcommit-
tee's formation was made by the
commerce committee's Chairman
Robert Crosser (D-Ohio). Rep.
Harris, designated as head of the
subcommittee, would not divulge
any plans, other than to point out
that the group had been named.
Rep. Crosser said the subcommit-
tee would discuss the resolution,
sponsored by Rep. E. C. Gathings
(D-Ark.), at an "early date." It
was noted that the subcommittee
would use commerce staff facilities
rather than hire outside men. This
was underscored, it was learned,
to discourage a flood of applicants
to be "investigators."
As the House group moved closer
toward the study and inquiry to
determine "the extent to which
radio and television programs . . .
contain immoral or otherwise of-
fensive matter or place improper
emphasis upon crime, violence, and
corruption," opposition held sway
in non-industry circles.
Jack Gould, New York Times
radio-TV columnist, said:
Whatever the sins of the broadcast-
ers—and there are some that are in-
excusable—they are of scant conse-
quence in comparison to the spectre of
a group of politicians arrogating unto
themselves the authority to decide what
should or should not be put on the air.
. . . For the House to explore the
business and legal aspects of radio and
TV is one thing but to judge broad-
casting's moral conduct is censorship
pure and simple. Even if many viewers
may think Rep. Gathings is right in
regard to crime shows, they must still
recognize the wholly unwise principle
of government attempting its own
solution. Today the House is interested
in crime shows; tomorrow it may be
interested in ideas.
The Nation magazine concluded
after a discussion of the resolution,
"These latest investigations are
certain to be used further to re-
strict freedom of thought and ex-
pression rather than to improve
the undoubtedly low moral stand-
ard of our mass-entertainment
media."
In a CBS Radio broadcast last
Monday, news commentator Ed-
ward R. Murrow, noted of the in-
vestigation, "When Congress at-
tempts to legislate on matters of
taste, improper emphasis, what is
offensive and undesirable, then it
is only another short step to in-
creasing controls over what the in-
dividual may say, and how he may
act."
BROADCASTING • Telecasting
McCarthy claims
Commies in Radio-Press
sen. Joseph r. McCarthy
(R-Wis.) said in a May 18 radio
interview that he believes "we
have a vast number of Commun-
ists in press and radio." The Sen-
ator was interviewed by Paul Mar-
tin, moderator of the Gannett News
Service's Washington - originated
Your Capital Memo.
Sen. McCarthy brought up the
radio and press while answering
questions about names he has been
called. He said it was "nothing
new or unusual" about the number
of "dirty" names as a result of
his campaign to "expose" Com-
munists in government.
"Whenever anyone injures Com-
munists as distinguished from
Communism," the Senator said, "he
promptly receives attention from
all the left-wing bleeding hearts
of press and radio."
He said "Louie Budenz, who was
the editor of the Daily Worker, who
is in a position to know, said that
as editor of the Daily Worker he
had 400 Communists in press and
radio throughout the country. He
has given the names of those 400
Communists to the Justice Dept."
May 26, 1952 • Page 29
CAPEHART PLAN
Senate Group Vote
To Keep Formula
PHILADELPHIA American Assn. of Advertising Agencies chapter meeting
there May 19 saw these area AAAA officials getting demonstration from
Arno Johnson (I), vice president and research director of J. Walter Thompson
Co. Others (I to r): Wesley Ecoff, Ecoff & James Inc. Adv., chairman of
Philadelphia chapter; Al Morgan, Richard A. Foley Adv., chairman of Atlanta
Council; Earl A. Buckley, Buckley Organization Adv., Atlantic Council gov.
WGNY PURCHASE
Bingham to Head New Firm
fj SALE of WGNY Newburgh, N. Y.,
I Wednesday for $75,000 to a group
of the station's employes was an-
nounced last week by Edward A.
Chappell, vice president of Speidel
Newspapers Inc. and treasurer of
i WGNY Broadcasting Co. Inc., li-
censee of WGNY.
George W. Bingham, general
manager of WGNY under the for-
mer licensees, will be president of
the new licensee firm, to be known
as the Orange County Broadcast-
ing Corp. The transaction is sub-
ject to FCC approval.
Mr. Bingham said some of the
officials and stockholders in the
purchasing group also are members
of the Duchess County Broadcast-
ing Corp., which bought WKIP
Poughkeepsie, N. Y. earlier this
year [B«T, March 3] from the
Poughkeepsie Newspapers Inc.
Radio Div., which also had been
an affiliate of Speidel Newspapers.
He did not disclose distribution of
L stock in the new firm.
New officers, all stockholders, be-
sides Mr. Bingham, are: vice presi-
dent, Joseph W. Rake, who was
WGNY commercial manager; sec-
retary-treasurer, Mabel Shroyer
Meurer, who was WGNY office
manager; chief engineer, Marvin S.
Seimes, who held the same position
both at WGNY and WKIP under
the former ownership; program
director, John J. Kuhn; member
of sales department, Campbell
Thompson. Messrs. Bingham,
Seimes and Mr. Kuhn and Mabel
Shroyer Meurer also are president,
vice president for engineering, vice
president for programs and secre-
tary-treasurer, respectively, of the
WKIP licensee firm.
Mr. Bingham said an application
will be made immediately to the
FCC for approval of assignment of
license and sale of physical assets
f the WGNY property.
WGNY first went on the air in
,. Tt operates on 1220 kc day-
ti. e. Main offices are at 161 Broad-
way, Newburgh, with the trans-
mitter on the Coshecton Turnpike.
Speidel Newspapers recently sold
KDON Santa Cruz, Calif., and
KWRN Reno, Nev.
Page 30 • May 26, 1952
RCA VICTOR CLASS
78 End Training Course
SEVENTY - EIGHT broadcasters
last Friday concluded an intensive
series of classes and laboratory
demonstrations at the RCA Victor
plant in Camden, N. J. It was the
second largest class attendance
registered since the training pro-
grams were begun by RCA in 1948.
Nearly 700 engineers from the
United States and several foreign
countries have received training
in basic theory, design, operation
and maintenance of TV broadcast
equipment in this series.
PROMPT Senate action was promised by administration leaders la
week on legislation which would retain the controversial Capehart cos
allowance formula and authority for reinstatement of Regulation V
credit curbs until March 1953.
An amended bill to extend the
current Defense Production Act
beyond June 30 moved closer to
reality as the Senate Banking &
Currency Committee voted to re-
port its recommendations to the
floor early this week.
Sen. Ernest W. MeFarland (D-
Ariz.), majority leader, said he
hopes for quick passage of the pro-
posed bill, providing for an eight-
month extension of wages and
prices. Others predicted, however,
that a flood of amendments would
be offered during floor debate,
tentatively set for this week.
Meanwhile, retention of stand-
by authority for the Federal Re-
serve Board to crack down on
credit controls if the occasion de-
mands was urged by FRB Chair-
man William McChesney Martin
Jr. in the wake of the Senate com-
mittee's action. The board sus-
pended curbs on installment pur-
chases of radio-TV sets, house-
hold appliances, furniture and
automobiles earlier this month
[B*T, May 12]. (Also see story,
page 110.)
Retention of the allowance for-
mula, permitting manufacturers
and processors to compute addi-
tional costs for advertising, selling,
JOHN DUNBRACK EWING,
widely known radio station owner
and newspaper publisher, died May
17 following a heart attack suf-
fered in his private plane while
flying to Shreveport, La.
Mr. Ewing was en route from
his summer home at Pass Christian,
Miss. The plane landed at Ruston,
Miss., and h i s
body was removed
60 miles west-
ward to Shreve-
port.
Nationally
known in the ra-
dio industry, Mr.
Ewing was presi-
dent of the Inter-
national Broad-
casting Corp.,
owner - operator
of KWKH Shreveport and KTHS
Hot Springs, Ark., soon to be
moved to Little Rock [B*T, Dec.
31, 1951].
In addition, he was editor-pub-
lisher of the Shreveport Times
and president of the Monroe (La.)
News-Star-World Publishing Co.,
which publishes the Monroe News-
Star and Morning World.
Born in New Orleans, Mr. Ewing
grew up in a newspaper family.
He received a Bachelor of Science
degree in 1913 from Virginia Mili-
tary Institute, where he captained
the basketball team.
During World War I, he served
Mr. Ewing
as an infantry captain and received
the Croix de Guerre with Star and
the Purple Heart.
He was president of the Southern
Newspaper Publishers Assn. in
1938-39 and in 1939 was chairman
of the association's board of direc-
tors. He also was a director of the
Kansas City Southern and the
Louisiana & Arkansas Railroads; a
past department commander of the
American Legion and chairman of
the board of the American Legion
Monthly.
Among clubs to which Mr. Ewing
belonged were the Boston of New
Orleans, Shreveport Golf and Coun-
try Club and the Augusta (Ga.)
Masters.
In 1929, he testified against the
late Gov. Huey Long at an im-
peachment inquiry brought in the
Louisiana State House. Mr. Ewing
was a confidant of President Frank-
lin D. Roosevelt and was a caller
at the White House during the late
Chief Executive's tenure in office.
Survivors include a son, John D.
Ewing Jr., a student at Louisiana
Polytechnic Institute at Ruston,
and a daughter, Mrs. Helen May
Clay, a director of KTHS, and wife
of Henry B. Clay, KWKH general
manager.
Funeral services were conducted
at St. Mark's Episcopal Church in
Shreveport. Burial was in that
city's Forest Park Cemetery.
administration and research an(
add them to ceiling prices, woul
give them further opportunity t<
apply for these benefits on the basi
of costs accrued before July 26
1951. The cutoff date would remair
the same.
The Senate Banking Committee'
decision to retain the cost allow
ance formula fathered by Sen
Homer E. Capehart (R-Ind.) wa:
made by "almost unanimous" voice
vote, according to spokesmen. Regu
lation W was retained in absence
of specific committee action.
Thus, Sen. Capehart emerged
victorious with his cost allowance
provision, but was defeated in his
previous proposal for abolition of a
credit curb authority.
A capsule summary of other
actions taken by the Senate Bank-
ing Committee:
• Voted to extend wage-price con-
trols for nine months — until next
March 1 — as proposed by Sen. Cape
hart.
• Retained exemption from price
control of rates charged by radio-TV
broadcasting and other media
• Voted 7-3 to overhaul the Wage
Stabilization Board, with substitution
of an all-public panel to function in
an advisory capacity, sans any au
thority to recommend wage dispute
settlements. Members would be sub
ject to Senate confirmation.
• Voted to extend authority for al
location of critical materials by the
Defense Production Administration
and National Production Authority
for one year — until June 30, 1953.
• Voted to require OPS to raise
ceiling prices to levels prescribed by
state minimum price laws.
The House Banking Committee
still is holding hearings on the De
fense Production Act. But Chair
man Brent Spence (D-Ky.) told
President Truman he is confident
Congress would extend controls for
another year to June 30, 1953.
As proposed by Sen. Paul Doug-
las (D-Ill.) and approved by the
Senate Banking Committee, the
Capehart amendment would be
clarified to apply solely to manu-
facturers and processors.
Pittsburgh Premiere
TEN radio stations in Pittsburgh's
Allegheny County area have ac-
cepted invitations from Republic
Pictures to cover the "global"
premiere of its new picture, "I
Dream of Jeanie." Two other sta-
tions were invited. Each station
will have separate booths for com-
mentators in the Fulton Theatre
lobby, with interviews of civic
leaders to be taped and played
back the following day. Plan of
WDTV (TV) Pittsburgh to tele-
cast stage proceedings was re-
jected by theatre manager John
Walsh, according to Republic Pic-
tures, when he learned deal was
to include local sponsor announce-
ments.
ROADCASTING • Telecasting
m
MBS-IGA PLAN
Grocery Market Test
SECOND grocery marketing test
plan, to be held June 23 to July 5,
was announced in New York Thurs-
iday for MBS by Hal Coulter, direc-
tor of advertising and promotion,
j Some 350 stations may par-
ticipate in the campaign through
announcements for local and na-
tional advertisers, special morning
quarter-hour programs — still to be
contracted — and through 150 net-
work announcements keyed to the
merchandising test.
Based on a previous five-month
iplan which started last June, the
iplan is being undertaken in co-
operation with the Independent
i Grocers Alliance through its super-
markets and cooperating whole-
salers in 31 states and is keyed to
:the slogan, "Look, Mom — It's a
Picnic." First week of the exploi-
tation will use the phrase in a
figurative sense for tie-in sales,
and second week will stress literal
interpretation to build sales of
picnic foods.
The IGA organization is supply-
ing all its major markets with
some 11,000 window posters, stack
cards and shelf takers, all starting
with "Your Mutual station says.
. . . ." Independent stores in non-
IGA markets also are being invited
by MBS outlets to join the promo-
tion, to bring total participation to
some 5,000 stores. The campaign
will be reinforced by makers of
MBS - advertised grocery store
products, such as S. C. Johnson &
Son, Craft Foods, and P. Lorillard
Co., with announcements on their
programs.
First Test Results
Results of the first test indicated
that an extensive campaign is im-
practical, unimaginative, and, for
the network, too costly, Mr. Coulter
said. It is impossible to maintain
high-interest among grocery store
operators throughout a full year,
he explained, indicating that the
more practical alternative is for
an advertising medium to adapt
itself to marketing patterns as
they exist rather than to create its
own. •
"There is also an ethical differ-
ence between simply 'giving away
time' and using radio's own facili-
ties to promote one of radio's own
promotions," he emphasized, add-
ing that MBS stations, because of
their home town locations, lend
themselves particularly well to
such point - of - sale marketing
schemes.
Philip Leshem
Tearsheets for Radio a? qe«* SeeUafc*
DICK D. is a newspaper ad-
vertising salesman. Each day
you can see him making service
calls with his small leather
briefcase, which includes news-
paper advertising tearsheets.
This tangible evidence of
newspaper advertising also has
its counterpart in radio adver-
tising. A copy of the radio
commercial in the hands of the
retail advertiser is just as much
a tearsheet as the proof sheet
of the newspaper advertise-
ment.
The alert radio station can
go a step further. Instead of
just delivering or mailing a
copy of the commercial to the
retail advertiser, why not send
the original copy? A carbon
copy will suffice for the an-
nouncer's use.
When several copies are need-
ed by the retail advertiser for
various departments, again the
carbon copy comes into play as
the copywriter types the com-
mercial. Five to seven legible
copies can be produced this way,
at negligible cost when com-
pared to hectographing or
mimeographing, although the
latter may have to be employed
in special instances where many
copies of a commercial are
needed.
Radio commercials may be dis-
tributed to department heads
and posted where employes can
read them. Even better, spe-
cial radio station bulletin boards
(with station call letters and
"As Advertised On" showing
clearly) can be erected at
strategic points within the ad-
vertiser's store and current ra-
dio advertising messages posted
for benefit of sales staff and
customers alike. Since most
people have never seen a radio
commercial, the novelty value
bVEPTiS
pEHOm
draws attention.
To merchandise with radio
"tearsheets," the retail adver-
tiser must plan his radio adver-
tising well in advance. Items to
be radio-advertised should be
selected at least one week ahead
of time so necessary writing and
delivery of commercials to the
store can be done in time for
full and complete merchandis-
ing coordination.
The radio "tearsheet" gim-
mick may be the wedge the
salesman needs to pry the retail
advertiser from his perennial
habit of selecting items at the
last minute.
Before distributing commer-
cials as tearsheets, the radio
station will do well to check the
appearance of its copy paper.
Since commercials no longer are
merely intra-station, the data
printed on the head of the copy
sheet should be considered a
special radio station advertis-
ing opportunity, reflecting a
touch of the glamorous and the
modern.
Thus, the need for call letters
in large letters, the station fre-
GENE F. SEEHAFER, new manager
of research and sales promotion at
CBS Chicago [B*T, April 21],
formerly was assistant professor
of advertising at the U. of Minne-
sota. He holds degrees from Wis-
consin and Northwestern, is co-
author of Successful Radio & Tel-
evision Advertising with Jack W.
Laemmar. Latter wrote "Inviting
Action in Radio Copy" [B*T,
March 31]. Mr. Seehafer oper-
ated a radio station counseling
service, including a radio adver-
tising "Ideal Exchange," and was
a member of the Minneapolis
Chamber of Commerce Speakers
Bureau and Minneapolis Adver-
tising Club. He is a member of
Alpha Delta Sigma, national ad-
vertising fraternity. The author
also has worked for several mid-
western radio stations and the
Wisconsin Network. He spent his
1950 university leave with the
market analysis department of
General Mills Inc. and as execu-
tive secretary of the Wisconsin
Rapids Chamber of Commerce.
quency, and the network affilia-
tion showing up clearly with
blanks for the usual data such
as the name of the advertiser,
the product being advertised,
length of commercial, date and
time on the air and the name of
the program, if a program com-
mercial. Contrasting colored
ink is especially effective.
Tearsheets can also be em-
ployed by the TV station. Copies
of TV commercials can be dis-
tributed to sales persons . or
posted on special TV bulletin
boards, on counters next to the
TV-advertised item, near eleva-
tors, escalators and at other
points where consumers and
sales people congregate.
PHILIP LESHEM, 29, radio and
television timebuyer at Grey Adv.,
New York, died May 16 in Florida,
while on leave of absence. Mr.
Leshem had been with the agency
for three and a half years and prior
to that was with Compton Adv.
in similar capacity. Surviving is
his wife, Toby.
BROADCASTING • Telecasting
SMITH QUITS ABC
No Plans Announced
EDWARD G. SMITH last week
resigned as director of ABC's Ra-
dio Network at the Central Div.
Mr. Smith, who announced no plans,
joined ABC Chicago in January
1950 as program sales manager for
radio and television. In July of
last year, when network radio and
TV operations were split, Mr.
Smith was designated Central Div.
Network director.
Before joining ABC he was as-
sociated with General Mills 12
years as director of radio, television
and film production. Before that,
he worked at WGN Chicago as a
director and was general manager
of WOOD Grand Rapids, Mich.
During his last three years with
General Mills, he spent most of his
time on television for Betty
Crocker.
ZONITE CLAIMS
FTC Issues 'Cease' Order
"FALSE" advertising is cited in
a cease-and-desist order directed by
the Federal Trade Commission
against Zonite Products Corp., New
York, and its advertising agency,
Erwin, Wasey & Co., same city.
The order charges misrepre-
sentations in published and broad-
cast continuities for Forhan's
Toothpaste, and cites the agency
for participating in the prepara-
tion and dissemination of the ad-
vertisements. Neither the com-
plaint nor the order, announced
last Thursday by FTC, specify the
type of radio advertising.
The product, according to com-
mission findings, "contains noth-
ing the application of which is of
therapeutic value in the prevention
or cure of any disease or disorder
of the teeth or gums," and "its
sole value is as a cleaning agent."
The respondents also were re-
quested to cease certain other rep-
resentations.
SALARY INCREASE
Granted to SAG by WSB
BASIC minimum salary increase
for film actors recently negotiated
by Screen Actors Guild with major
movie producers was approved
May 14 by the Wage Stabiliza-
tion Board. Day player minimum
will rise from $55 to $70 weekly.
Freelance actors will receive $250
weekly, an increase of $75. Wage
boosts are retroactive to Jan. 1.
Fringe benefits such as travel
time charges and wardrobe and
makeup tests pay require separate
action by WSB. SAG's new con-
tract with the Society of Independ-
ent Motion Picture Producers Assn.
is also pending WSB approval.
May 26, 1952 • Page 31
MEDIA STUDY
KOA Cites Radio Edge
IN Colorado and Wyoming, where
no television exists, radio owner-
ship has reached 99% of all homes,
and 80 % of all homes own two or
more sets in working order.
These and other facts were turned
up in a new diary study made for
NBC's KOA Denver by Research
Services Inc., Denver. The study,
the second in two years, was re-
leased last Thursday in New York.
In Colorado and Wyoming, radio
gets more attention by far than
other media. Radio listening aver-
ages 2 hours, 26 minutes per person
per day; newspaper reading gets
36 minutes per day, and magazine
reading 25 minutes per day.
Total time spent listening to the
radio per day in those two states
has increased by 17%, from 202,-
500,000 minutes per day in 1950,
when the first KOA diary study
was made, to 235,936,000 minutes
in 1952. This vast increase is due
to increases in individual listen-
ing and to population growth.
In the same period, newspaper
reading has declined by .6%.
A new NBC Radio Spot Sales
presentation based on the study
points out that KOA reaches more
people at lower cost than any com-
bination of newspapers in the area
or any combination of other radio
stations.
milestones...
► FRANK W. MILLER Sr., presi-
dent of Headley-Reed Co., station
representation firm, was honored
on his 40th anniversary in the rep-
resentation field May 2 at a sur-
prise party by executives and staffs
of Headley-Reed and of Kelly
Smith Co., newspaper represent-
atives. The group included James
E. Mullins, general manager of
Kelly Smith, and Frank W. Miller
Jr., secretary and treasurer of the
radio and TV station representative
organization.
► GLENN D. GILLETT, veteran
radio-TV engineering consultant,
Washington, D. C, is celebrating
his 30th year in radio. He began
his career with AT&T, helping put
WBAY New York, the city's first
radio station, on the air. He de-
veloped the contour method of rep-
resenting field strength distribution
from broadcasting stations, the
method used today. Mr. Gillett did
work for the Navy and Air Force
during World War II and served
as an electronic consultant for
ECA.
► IN celebration of CBS-WHAS
Anniversary Week, WHAS Louis-
ville May 15 aired a broadcast
marking 20 years' affiliation with
CBS Radio. Titled These Twenty
Years, program related close as-
sociation between network and
station and WHAS broadcast
originations.
Page 32 • May 26, 1952
G. RICHARD SHAFTO (c), general manager of WIS Columbia, S. C, cele-
brating 20 years with the station, his birthday and his 25th wedding an-
niversary, is congratulated by Joseph P. Davenport (I), transmitting plant
supervisor, and Leo Downs, sales representative, both WIS veterans of more
than 20 years.
UNION TALENT
AAAA Units Weight
Merger Proposal
POSSIBILITY of merging the five branches of Associated Actors and
Artistes of America by July 1, after which Television Authority may
merge with American Federation of Radio Artists, seemed somewhat
shaken last week after most unions held what one spokesman described
as "day and night sessions" on the *
first draft of a merger proposal. It
was submitted by labor relations
experts from two universities.
Discussed by East Coast unions
Monday and Tuesday at New
York's Hotel Astor, the 42-page
proposal was considered an outline,
with further amplification and re-
arrangement to result from AAAA
members' reactions to it. The plan
was to be discussed in Chicago
Thursday and on the West Coast
today (Monday), after which it was
to be rearranged and resubmitted.
Unions affected by the merger —
Actors Equity and Chorus Equity
Assns., American Guild of Musical
Artists, American Guild of Variety
Artists, AFRA and TVA— were
thus withholding comments until
the final proposal is drafted. Since
union heads still would have to re-
solve their stands before sub-
mitting it to membership referen-
dum, a procedure that normally
consumes a month's time, it seemed
unlikely last week that the merger
could be completed by July 1. As a
spokesman for one group said,
"Any possibility of the unilateral
deadline set by the TVA is prob-
ably out of the window . . . it's
impractical to expect that it be
kept."
Reactions Varied
TVA, invited to merge with
AFRA, passed a resolution at its
December convention asserting it
would form an all-broadcasting or-
ganization if total merger is not
completely and finally approved by
all branches by July 1. Constitu-
tion has been prepared for the new
AFRA organization and approved
by both organizations, but requires
approval of the AAAA board and
two weeks notice to all branches.
Document has not yet been sub-
mitted for approval.
Reactions to the blueprint ranged
from "very good chance for merger
now" to a dubious, "you just can't
predict; sometimes when these
things seem most certain, they still
fall through." All AAAA branches
seemed busy last week, however,
studying the first document to see
what it contains that they want
and what it lacks.
Blueprint calls for a national
union of all entertainers, divided
geographically into eastern, cen-
tral and western divisions, and
governed by a 200-member national
executive board. The national board
would meet at least every two
years, and its geographic sections
would be required to meet at least
four times per year. The national
body would be headed by president,
five vice presidents, a treasurer
and a recording secretary, all
elected from board membership.
Goals of Merger
Two goals of the final merger
would be to establish a strong cen-
tral organization while preserving
representation for the varied in-
terests of the varied membership
and to provide greater centraliza-
tion than is usual in labor organ-
izations. It was understood that
one problem, at least, would be to
assure such specialists as opera
choruses adequate representation
throughout the many channels
from base to top of the proposed
organization.
Another problem was understood
to loom in merger of assets,
totalled at $1,270,000 for all five
branches, of which a reported 56%
belongs to Actors Equity. Plan
suggests that half of each treasury
be allotted to the new organization,
with the remainder to be placed in
trust for one year, at which time
the new locals will receive old
locals' funds in proportion to the
number of old locals' members con-
tained in the new unit. A bright
note, money-wise, was the predic-
tion that total merger would pare
a substantial amount from the $1
million spent by all. branches for
TITLE BOUT
Rights to NBC-Gillett
TELEVISION and radio rights t
the heavyweight championship bou
between Jersey Joe Walcott am
Ezzard Charles in Philadelphii
June 5 were sold to NBC and Gil
lette Co., according to a Wednesda
announcement.
Price of the contract — with an
nouncement delayed several day
to settle each fighter's take — wa
reported as $175,000, although
neither NBC nor Gillette's New
York agency, Maxon Inc., woul
confirm or deny the amount. The
bout was to be carried throughout
the nation except for a blackout
area for 75 miles around Phila
delphia.
Exclusive television coverage of
the Sugar Ray Robinson-Joey
Maxim fight for the light-heavy-
weight championship will be car
ried by Theatre Network Televi-
sion, according to an announcement
made Tuesday by Nathan L. Hal
pern, TNT president, and James D.
Norris, International Boxing Club
president.
A network of 40-50 theatres will
carry the match June 23 from New
York's Yankee Stadium, and TNT
spokesmen indicated that additional
theatres may be added, "if the
telephone companies clear facili-
ties." It was not known last week
whether coverage would extend as
far as the West Coast.
ACLU REQUEST
Refused by FCC
REINSTATEMENT of the 1941
FCC "Mayflower Decision" forbid-
ding stations to editorialize, re-
quested by the American Civil
Liberties Union last March [B»T,
March 10], was turned down last
week by the Commission.
In a letter to Patrick Murphy
Malin, ACLU executive director,
FCC took note of its 1949 ruling
which set aside the Mayflower
edict and wrote in part:
. . . The Commission's Report (Edi-
torializing by Broadcast Licensees) was
adopted after a full hearing at which
testimony was received . . . which
. . . thoroughly canvassed the difficult
question involved.
ACLU's petition contended at-
tempts by stations* to editorialize
has proven confusing and un-
workable.
operating expenses annually.
Members of the national board
would be nominated by talent cate-
gories: 44%, actors; 31%, dancers;
20%, singers; 7%, announcers; 5%,
specialty acts; and 3%, concert-
opera performers. Of the total 200
members, 90 would be from the
eastern division, 40 from the mid-
west and 70 from the West Coast.
The national group would be re-
quired to contain at least 10 mem-
bers from each entertainment field,
and one representative for every
100 members in each local.
Initiation fee was put at $50 for
members earning less than $3,000
per annum, with dues to be $20 —
payable in advance — plus 1% of
income between $2,000 and $30,000
annually.
ROADCASTING • Telecasting
YOU CAN KNOW Swuftfaw?
ABOUT YOUR AUDIENCE IN IOWA!
Probably the first axiom in advertising is that to
do an optimum job, you must know exactly to
whom you are talking, at what time, under what
circumstances.
Many advertisers have told us that the only precise
data they have on most newspapers and magazines
is "rates and circulation" — and that this doesn't
provide the information needed for smart selling.
For fourteen years, the annual Iowa Radio Audi-
ence Survey has presented a complete, accurate
and detailed picture of the radio audience in Iowa.
Using these Surveys, you know exactly who is
listening to the radio at any time of day or night —
men, women, children — urban, small town and
farm — their economic and educational status —
their preferences for various types of program ma-
terials— and dozens of other facts to help you plan
your strategy.
The 1951 Iowa Radio Audience Survey is now
available. It is the result of personal inter-
views with 9,180 families — all scientifically
selected from Iowa cities, towns, villages and
farms to present a true picture of the radio
audience in Iowa. It is a must for anyone who
wants to get the ultimate value from his
advertising dollars, in Iowa. Write direct for
your copy, or ask Free & Peters.
WIKI®
* for Iowa PLUS +
Des Moines . . . 50,000 Watts
P. A. Loyet, Resident Ma
FREE & PETERS, INC.
National Representatives
NARTB MEMBER-STAFF group paid informal call on committee chairman; William Fay, WHAM Rochester;
FCC Commissioner Rose! H. Hyde last Monday during Walter Compton, WTTG (TV) Washington; Thad Brown,
meeting of special committee on transcription rules. NARTB TV director; Ralph W. Hardy, NARTB gov-
L to r: Comr. Hyde; Michael R. Hanna, WHCU Ithaca, eminent relations director.
Rate Cut Crisis
(Continued from page 23)
concern over the current competi-
tive network sales and rate situa-
tion, which is at such variance with
the great resurgence of radio in
terms of audience and the buying
of business at both local and na-
tional spot levels."
The statement added that "no
joint action is contemplated, but
individual committee members in-
dicated they would consult with
their respective networks."
The avoidance of "joint action"
was deliberate. As a committee,
there are few actions this group
can take without running afoul of
the anti-trust laws. This has been
a perpetual handicap suffered by
the Affiliates Committee. As usual
at its sessions, Edgar Barton, a
New York attorney, attended last
week's meetings to counsel on ac-
tions that might violate anti-trust.
Though there was no official ex-
planation of what the individual
members intended to take up when
consulting with their respective
networks, it was learned that in
the case of those members who are
CBS Radio affiliates and who have,
not yet signed the new contracts
ceding total power to the network
to adjust rates they would con-
tinue to reject the contract re-
visions.
Hold Rate Line
In the case of members affiliated
with other networks, they would
resist any similar efforts toward
contract revision that might be
made in future by their networks.
In all cases, the affiliates in-
tended to urge the networks to hold
the line on rates. Though opinion
varied somewhat as to details, in
general the affiliates were agreed
that if nighttime rates were low-
ered, daytime rates ought to be
raised.
One member of the committee
pointed out to Broadcasting •
Telecasting that many stations
operated on profit margins that
were not large enough to with-
stand substantial decreases in in-
come from their networks.
If a decrease in network rates
were imposed on top of the con-
tinuing decrease in network busi-
ness volume, he would not be sur-
prised to see some network stations
turn independent, he said.
None of the Affiliates Committee
members has received any direct
notification from any network as
to possible rate changes, it was
said. But they said they had it on
good authority that the "threat
of change is imminent."
During its meeting, the Affiliates
Committee also heard discussions
of current research activities from
A. C. Nielsen, president of A. C.
Nielsen Co.; Kenneth H. Baker,
president of Standard Audit &
Measurement Service, and C. E.
Hooper, president of C. E. Hooper
Inc.
Mr. Kobak described to the com-
mittee the ambitious research
evaluation project which the Ad-
vertising Research Foundation has
voted to undertake, providing the
financing can be found.
He pointed out that ARF would
stand the overhead expense for
supervising the study but that
roughly $25,000 would be needed
to carry out the work. As will be
the case with most ARF-super-
vised understakings, the medium
involved will have to stand the
cost, if the work is to be done.
As president of ARF, he will
urge the sponsorship of the project
upon BAB, which Mr. Kobak de-
scribed as the logical sources of
funds. As chairman of BAB, he
will be in a position to cast one
vote in favor of the proposal he
will make as president of ARF.
Whether other members of the
BAB Finance Committee will vote
the same way could not be learned
last week.
The type of job contemplated is
not unlike that recommended a
year ago by the special test survey
committee which was originally
formed at the urging of Stanley
Breyer, of KJBS San Francisco.
That committee estimated the job
would cost $140,000.
Mr. Kobak said last week, how-
ever, since some of the overhead
would be absorbed by ARF and
because ways had been found to
cut down drastically on the ex-
pense without impairing the qual-
ity of the study, the sum needed
from BAB would be only about
$25,000.
The research project which Mr.
A 1 1 e r t o n will undertake for
NARTB was called for in the fol-
lowing resolution adopted at the
NARTB 's AM Committee meeting:
"Resolved that the NARTB sur-
vey the economics of AM radio to
determine and ultimately publish
the basic facts on American radio
from an operational and financial
viewpoint, including but not limited
to the changing relationship of
income to the cost of operation."
The resolution placed virtually
no limitations on the scope of the
study.
Mr. Allerton said he would per-
sonally conduct a pilot study in
an as yet unannounced market.
After completing that and deciding
what kind of conclusions can be
reached, he will start the main
task. He said he would have to
hire one research expert to assist
him when the project gets under
way.
MORENCY STAYS
As Affiliates' Chairman
PAUL W. (Fritz) MORENCY,
WTIC Hartford, last week agreed
to retain the chairmanship of the
All-Radio Affiliates Committee un-
til the next meeting of the full
membership at the NARTB con-
vention next year. Last April, at
the expiration of his first year of
service, he agreed to reappoint-
ment with the stipulation he could
withdraw within a few months.
At last week's meeting of the 13-
man committee Kenyon Brown,
president of KWFT Wichita Falls,
Texas, and Robert D. Swezey, vice
president of WDSU-AM-TV New
Orleans, were elected vice chair-
men.
Leonard Kapner, president of
WCAE Pittsburgh, resigned from
the committee because of the pres-
sure of business. Leslie C. John-
son, vice president and general
manager, WHBF-AM-FM-TV Rock
Island, 111., was elected to replace
Mr. Kapner.
KATE SMITH and Ted Collins were
presented gold key awards during
NBC-TV Kate Smith Hour fortnight
ago by Gilbert W. Chapman, Yale &
Towne Mfg. Co. president, for singer's
"unselfish support of humanitarianism
and patriotic causes" and announcer's
"cracker barrel" discussion of im-
portant events.
RECORD RULE
FCC Asked to Revise
FORMAL request by NARTB for
rewriting of regulations govern-
ing recorded radio and TV pro-
grams is to be made at the FCC
in the near future.
Present rules, requiring cum-
bersome announcements to identify
electrical transcriptions, tape,
kinescope and similar delayed
broadcasts, are considered obsolete
in view of the progress in recording
techniques and the advance in pro-
gram procedure.
The project developed at the
NARTB board meeting last Febru-
ary when Michael R. Hanna,
WHCU Ithaca, N. Y., proposed
that FCC's rules were in need of
revision. The board approved the
idea [B»T, Feb. 18].
Details of NARTB 's position
were discussed last Monday by a
special committee headed by Mr.
Hanna. Meeting at NARTB head-
quarters, the committee included
William Fay, WHAM Rochester,
and Walter Compton, WTTG (TV)
Washington. Committee members
paid an informal call on FCC Com-
missioner Rosel Hyde.
STATIONLESS TOWN
FCC Favors in Okla. Case
A SMALL town without a broad-
cast station should get its own
outlet before another larger town
gets a second station. That is the
basis for FCC's initial decision last
week which would grant J. D. Allen
1250 kc with 500 w daytime for
Anadarko, Okla., while denying the
competitive bid of Lawton-Ft. Sill
Broadcasting Co. for 1250 kc with
1 kw daytime and 500 w night at
Lawton, Okla. Comrs. E. M. Web-
ster, Robert F. Jones and Robert
Bartley did not participate in the
initial ruling.
Mr. Allen has an insurance and
real estate business in Chickasha,
Okla., but he plans to sell his in-
terests there and move to Anadarko
if the initial decision is made final.
Lawton-Ft. Sill Broadcasting is
owned by Byrne Ross and family.
Mr. Ross is licensee of KLPR Okla-
homa City.
RADIO FARM TEAM
Sent Abroad by MSA
MUTUAL Security Agency has
selected four radio farm directors
for a six-week tour of European
and Middle Eastern countries to
teach local farm editors how agri-
cultural information is spread in
the United States.
In a schedule calling for depar-
ture from Washington last Thurs-
day, they were: Sam Schneider,
KVOO Tulsa, president of the
National Assn. of Radio Farm Di-
rectors; Larry Haeg, WCCO Min-
neapolis, past NARFD president;
C. W. Jackson, KCMO Kansas City,
and Claude Mahoney, WTOP
Washington.
Page 34 • May 26, 1952
BROADCASTING • Telecasting
-mi^
—
FOR
YOURSELF
SB,
ZINE
'1)1 s„e„
N6V y°rk. fey j HAGAZnz
By re?, * relea=ei " tie c"rrent
* reason of hf, „
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. 1S^nuence. ^ P^ B£rtel, ,s
" . . 7 -oeptancG.
####
Milwaukee DISC JOCKEY
TO WIN THIS HONOR
STARS * SHOWMANSHIP
on the
DIAL fc
MUSIC
FOX CLUB
Monday Thru Saturday
1:00 — 5:15 P. M.
C. J. LANPHIER, PRESIDENT
REPRESENTED BY GEORGE W. CLARK, INC.
ROADCASTING • Telecasting
May 26, 1952 • Page 35
announcing the
establishment of . . .
DORRANCE
AND
COMPANY
an organization offering a full range of
promotional planning and creative services
for many types of businesses — but
particularly competent by experience to
serve the broadcasting, telecasting and
advertising agency fields.
Any project from a year's campaign to
a single sales letter is within the
interest and reasonable fee scale of
this organization.
The company is a new one, but the talents
it represents have for years aided
hundreds of large and small clients in
the solution of their promotion problems.
Your inquiry will incur no obligation.
DORRANCE
AND COMPANY
3 2 East 3 9 th Street, New York 16, JV . T.
McCarran Resolution
(Continued from page 27)
open the way to "a new era of
honest and realistic reporting," he
said, asserting "the resolution
which you sponsor . . . suggests
you may helieve it is not possible
to conduct an orderly hearing and
permit sound and picture coverage
at the same time."
Extensive comment was con-
tained in CBS Radio news com-
mentator Edward R. Murrow's
commentary last Monday.
Mr. Murrow said the combination
of President Truman's security
order, the Gathings resolution, the
House ban and the contemplated
Senate ban, "represent both a
threat of censorship and a denial
of the right of television and of
radio to employ the tools of their
trade, the microphone and the
camera, to disseminate informa-
tion."
He also said, in part:
So far as the opinion of the lawyers
of the American Bar Assn. is concerned,
I would suggest that their opinion on
this subject carries, or should carry
precisely as much weight as a group of
doctors, plumbers, or steelworkers. In
the absence of any specific law, their
credentials on the matter of news and
information are as good but no better
than those of any other organized group
in the community.
Remember, this ban against cameras
and microphones in House Committee
hearings, and the proposed one against
Senate hearings, applies to open, public
meetings. I don't care whether it's Mc-
Carthy attacking, Owen Lattimore de-
fending, Acheson explaining foreign
policy, Lovett defending a Defense ap-
propriation—I would rather hear the
relevant excerpts of their testimony in
their own voices, than to read it or
hear it after it has filtered through the
minds of reporters and editors, whether
in newspapers or on radio. (No poli-
tician or witness has yet claimed that
his own voice misquoted him.)
Whenever the government of the day,
or the opposition, desire to advocate or
urge legislation or action upon the
country, they request and receive radio
and television time, (although there is
nothing in the law requiring the net-
works to provide that time). But when
broadcasters desire to show Congres-
sional committees in action, the freeze
is on, so far as the House is concerned,
and the McCarran Bill will do the same
thing for public hearings by Senate
committees. If the McCarran Bill is
passed, and is not fought through to
the Supreme Court, the radio and tele-
vision companies will be negligent —
derelict in their duty, both to them-
selves and those who depend upon them
for information. . . .
It is, I believe, in the national in-
terest, necessary for us to turn over a
substantial amount of what we earn to
the government. But it is not neces-
sary, and it is not safe, to turn over
to the government, increased control
over what we may read, see and hear.
What is required is more information,
more widely spread, regarding what
our government is doing; and that is
the thing that is in danger.
REBROADCAST RULE
Networks Non-Committa
RADIO networks were not taking
a stand last week on the FCC policy
change in its rebroadcast rule, but
were hoping individual stations
would make their opinions known
with sufficient strength in Wash-
ington to effect a further clarifi-
cation in the ruling [B*T, May
19].
A spokesman for one network
voiced a common attitude when he
said he felt the onus of complaint
lay with the stations themselves.
He noted as one regrettable part
of the ruling that "the emphasis
is all in the wrong direction." Al-
though he underlined that he was
not seeking to add obligations to
anybody, it seemed more logical, he
suggested, that the station refused
rebroadcast rights should explain
just why it should be granted those
rights, rather than to force the
originating station to account for
its every refusal.
Legal experts at most networks
were keeping in touch with their
station relations departments to
find how affiliates' reactions add up.
LINK RADIO CORP.
Files for Bankruptcy
LINK Radio Corp., New York
equipment manufacturers, filed a
petition for bankruptcy in New
York courts Monday, listing debts
of $2,701,999.45 and assets1 of $2,-
773,942.39.
Included in assets were $763,000
due on open accounts, $400,000 in
unliquidated claims and $1,410,000
stock in trade. Filed under Chap-
ter XI of the bankruptcy laws,
the petition seeks to pay secured
creditors the $624,170 they claim,
secured by holdings evaluated at
$430,366, and to repay unsecured
creditors 25% annually during the
next four years.
CLEAN-UP DRIVE
Laundry Assn. Uses Radio
'Forum' Praised
THEODORE GRANIK's American
Forum of the Air, radio's veteran
forum program now also on tele-
vision, was commended on its silver
jubilee in the Senate last week by
Sens. Herbert Lehman (D-N. Y.)
and William Benton (D-Conn.).
WINS New York reports largest
movie spot campaign to date with
signing of Whitestone Bridge drive-in
theatre, Bronx, and Sunrise drive-in,
Valley Stream, N. Y. for participation
Mon., Wed. and Fri. in The Martin
Starr Show. Contract runs 18
LAUNDRIES in Canton, Ohio,
spurred by Robert C. Fehlman of
WHBC-AM-FM there, are using
radio to fight their "biggest com-
petitor— the home washer in the
basement." Forming the Profes-
sional Laundries of Canton, they
sponsor an across-the-board news
feature, according to John H.
Smith Jr., NARTB FM director.
Commercials bid for more shirt,
blanket, flat-work, rug and dry-
cleaning business from the house-
wife. They emphasize that clothes
never touch metal in their ma-
chines, shirt collars and cuffs do
not wear out because of laundering,
and electric blankets can be
laundered.
The "quit -fighting -each -other"
policy is working out successfully.
WHBC sends bulletins to laundries
and data to help drivers in making
calls. Bundle stuffers and bill in-
serts are used.
BROADCASTING • Telecasting
sales and audience promotion — direct mail of all types
trade publication advertisements — newsletters
presentations — sales letters — industrial film scripts
market books — sales manuals — house organs
merchandising material — dealer broadsides — slidefilms
employee booklets — and all enterprises requiring
creative thinking and clear expression of ideas
Birds of a Feather
That WREC reaches the highest type listener,
economically and educationally, IN MASS , is
evident from a casual examination of the pro-
gramming of WREC, and the Hooper Rating
— which averages the highest in Memphis.
A further examination of the names of adver-
tisers on WREC shows both in spot and, of
course, network, sponsors of the highest calibre,
firms of stability, reputation and prestige.
The old saying that "Birds of a Feather Flock
Together" is quite evidently true with WREC
and its advertisers. Listeners know it. Jobbers
know it, and so do retailers.
Your message on WREC carries prestige from
the start.
WREC
MEMPHIS NO. 1 STATION
REPRESENTED BY THE KATZ AGENCY
AFFILIATED WITH CBS, 600 KC, 5000 WATTS
J BROADCASTING • Telecastin
May 26, 1952 • Page 37
MANAGERS of Oklahoma Network stations met May 9 in Oklahoma City to
forge a unified merchandising plan for advertisers. Participants included
(back row, I to r) Brown Morris, secretary-treasurer, Oklahoma Network,
station manager, KADA Ada and KWSH Tri-City, Okla.; Bill Hoover, net-
work president, vice president-general manager, KADA and KWSH; Roy Judge,
KWSH commercial and business manager; Pat Murphy, KWSH station man-
ager; John Reisen, station manager, KVSO Ardmore; (front row) Guy Farns-
worth, station manager, KCRC Enid; Allan Page, network vice president and
station manager, KSWO Lawton; Lloyd George Venard, president, the O. L.
Taylor Co.; Wally Weber, station manager, KBIX Muskogee, and Jim Watson,
station manager, KTMC McAlester.
Storer Stock
(Continued from page 25)
month, totaling $1,540,184, with
loans now amounting- to a total of
$3 million, according to the state-
ment. The company has paid cash
dividends on its common stock in
each of the 20 years since 1932, it
was added, and cash as well as
stock dividends are contemplated in
the future. Election of Thomas F.
Staley, senior partner of Reynolds
& Co., to serve on the SBC board is
contemplated. He would replace
John B. Poole, SBC counsel, who
would resign his directorship, the
statement indicates.
SBC is described as the largest
independent standard radio broad-
casting as well as largest TV sys-
tem under single ownership in the
United States.
Storer properties consist of
WJBK- AM-FM-TV Detroit;
WSPD-AM-FM-TV Toledo;
WAGA-AM-FM-TV Atlanta;
KEYL (TV) San Antonio; WWVA-
AM-FM Wheeling, W. Va.; WGBS-
AM-FM Miami; WSAI-AM-FM
Cincinnati, and WMMN Fairmont,
W. Va., along with subsidiary cor-
porations. TV applications are on
file for Miami, Wheeling, Minneap-
olis and Cincinnati.
The SEC statement apportions
the 15,000 shares to be offered key
officers (at $10,625 a share subject
to Salary Stabilization Board regu-
lations) as follows: Lee B. Wailes,
executive vice president and direc-
tor, 2,000 shares; Stanton P. Kett-
ler, district vice president and
director, 1,500; William E. Rine,
vice president and director, 1,500;
Allen L. Haid, vice president, 1,000;
J. Robert Kerns, vice president,
1,000; Gayle V. Grubb, vice presi-
dent, 1,000; George B. Storer Jr.,
vice president of KEYL (TV) San
Antonio and an SBC director,
1,000; Glen W. (Tom) Harker, vice
president, 1,000; Harry A. Steen-
sen, assistant treasurer and comp-
troller, 1,000; Miller H. Babcock,
manager WGBS, 500; Glenn C.
Jackson, manager WAGA, 500;
Leon C. McAskill, publisher, Flor-
ida Sun, 500; A. Garen Ferrise,
manager WMMN, 500; Paul J. Mil-
ler, assistant manager, WWVA,
500; Bertha C. Prestler, assistant
secretary, 500; Glenn C. Boundy,
chief engineer, 500; John E. Mc-
Coy, staff attorney, 500.
Revenue Breakdown
The SEC statement shows that
national spot accounted for 41% of
gross broadcast revenue in 1951
and local accounted for 41%, leav-
ing 18% for network. TV revenues
came from these sources: Spot,
40%; local, 38%; network, 22%.
Gross earnings (operating reve-
nues) have risen steadily from
$1,345,530 in 1942 to $6,657,114 in
1950 and $9,560,086 in 1951. First-
quarter earnings were $2,665,741 in
1952, compared to $2,130,119 for
the same period a year ago. Net
profits in recent years have ranged
from $539,620 in 1949 to $1,391,935
in 1951 and $376,570 in the first
quarter of 1952.
Gross revenues from standard
broadcasting have continued up-
ward during the period of TV's
arrival and expansion, amounting
to $3,748,337 in 1947; $3,872,495 in
1948; $4,172,037 in 1949; $4,632,-
963 in 1950 and $4,743,596 in 1951.
TV gross revenues started with
$31,539 in 1948 and rose to $557,011
in 1949; $2,024,151 in 1950 and
$4,816,490 in 1951.
The SEC statement lists aggre-
gate 1951 remuneration of Mr.
Storer, president and director, at
$75,025; Mr. Ryan, $40,024; Mr.
Wailes, $42,669; Richard E. Jones,
who resigned last January as north-
ern district vice president, $46,403.
Bonus and incentive compensa-
tion arrangements were described,
the latter amounting to $109,526
last year. A profit-sharing trust
plan was adoped last March for
employes of at least three years'
service, with 15% of net profits
before taxes over $2 million con-
tributed to the fund. Under such
a formula, 173 employes would have
received $208,329 in 1951, or equal
to 15% of the gross payroll.
Holdings of preferred stock were
listed as follows: Mr. Storer, 29,598
shares (59.197%.); Detroit Trust
Co., trustee, % George B. Storer,
4,508% shares (9.02%) and 1,690%
shares (3.381%); Mr. Ryan, 5,-
432 shares (10.87%); Frances S.
Ryan, 6,875% shares (13.75%).
All directors and officers now hold
36,530% shares of preferred
(73.06%).
SBC is owner of 42.58% of stock
in Standard Tube Co.
LOS ANGELES County Fair will be
covered by KTTV (TV) Hollywood
Sept. 12-28 with three daily telecasts
plus emanation of many of station's
programs from fair grounds. Host
will be Roy Maypole, KTTV special
events reporter.
CAPAC SUIT HALTED
Pends Ottawa Ruling
ACTION started in the courts of
Ontario and Quebec by 10 stations
in each province against the Com-
posers, Authors & Publishers Assn.
of Canada (CAPAC) because of
proposed copyright fees, has been
stopped. The halt pends new action
taken by both CAPAC and Ca-
nadian Assn. of Broadcasters in
the Exchequer Court of Canada
at Ottawa to determine the legality
of the Canadian Copyright Appeal
Board's ruling allowing CAPAC
to examine the books of broad-
casting stations to determine gross
revenue on which to base fees
[B«T, April 21, 7].
This stay in action in the Su-
preme Courts of Ontario and Que-
bec was taken suddenly on May
15 following action of CAPAC in
calling CKMO Vancouver, before
the courts of British Columbia for
using CAPAC music.
The entire court action in On-
tario and Quebec was instigated
on the Canadian Copyright Appeal
Board's ruling allowing CAPAC
officials access to the books of in-
dependent broadcasting stations to
determine gross revenue on which
fees of l3/4% were based for 1952.
Meanwhile, it is understood an
arrangement has been made where-
by Canadian independent stations
will pay CAPAC on 1951 fee for-
mula and hold in reserve necessary
money in case the courts uphold
Copyright Appeal Board ruling.
Piatt Raps TV
(Continued from page 23)
one calling for an entirely ne^
form. They've tried to graft T^
onto sports, radio, newspapers
and movies, and TV has become
the dumping ground for all the
ancient films gathering dust in
Hollywood."
Too many business people, he
said, think of the public "as beinj'
a slightly moronic group," forget-
ting the thousands of people who
don't live in New York and Holly-
wood.
"We must quit underrating the
public attitudes, intelligence and
good taste, and realize the people,
are screaming to high heaven
about low-grade entertainment,
too much trash and too many spon-
sors." Public acceptance creates
an audience for the sales message,
and a lack of acceptance "leaves;
the TV set sulking in the corner."
Commercials, as well as enter-
tainment, must reflect showman-
ship and good taste, Mr. Piatt said.
Citing spots used on the Krafq
Theatre, he said his company
avoids "fireworks and high pres-i
sure, cute little cartoons and pretty
announcers with a cleft in the;
chin and a twinkle in the eye."]
They stress believeability, sincer-|
ity, conviction, a desire to serve
and a helpful, instructive demon-
stration, he said.
Television, after experiments in
New York, as far back as 1947
enabled the company "to make a
complete and positive judgment as
to the pull of the medium," Mr.
Piatt said.
ADMEN'S COMPETITION
60 Entries Are Judged
JUDGING of more than 60 radio
and TV spot announcement and
program entries in the 20th annual
competition conducted by the Na-
tional Advertising Agency Network
was completed last Tuesday in
Washington, D. C. Winners will
be announced June 19 at its annual
convention at Skytop, Pa.
Judges included: Joseph Brech-
ner, general manager, WGAY Sil-
ver Spring, Md., and the following
of Washington — John S. Hayes,
president, WTOP -AM-FM-TV ;
Gene Juster, WRC-AM-FM-TV;
Charles L. Kelly, program direc-
tor, WMAL-AM-FM-TV; Robert
K. Richards, director of public af-
fairs, NARTB ; Win Levi, assistant
advertising manager, Broadcast-
ing • Telecasting. Judging was
at Henry J. Kaufman & Assoc. of-
fice, under William F. Sigmund.
Mr. Richards Mr. Kelly Mr. Brechner Mr. Juster Mr. Hayes
Page 38 • May 26, 1952
BROADCASTING • Telecasting
Niles Trammell, NBC Chairman of
the Board, extends double congratu-
lations to Earl C. Reineke, Founder-
President and General Manager of
WDAY for the station's 30th An-
niversary, and for its record of top
Hooperatings through the years.
The following pages prove that the
congratulations are really in order!
"Yessir,
THIS IS WDAY'S
30- ANNIVERSARY.1"
WDAY represents the
true spirit of the com-
munity it serves. WDAY
was a pioneer station in
radio. It has grown
with the community. It
has served the people.
Jt ""-^v. This station represents
the finest principles of
I freedom of thought and
W^k il^^^^lHfe freedom of expression.
H fm mm I wish to commend
HHI jC m/LWLWk WDAY, its officials and
A JfflflflflHi 'ts staff, for the splendid
Sf^^^^™ programs directed to-
wards serving the great
agricultural economy of the Dakotas, Minnesota,
and Canada. Farmers and farm families have had a
richer life and a more wholesome experience be-
cause of the educational and entertainment features
of WDAY. The news reports, the programs relat-
ing to public affairs coming from the microphones
of WDAY have brought enlightenment and edu-
cation to the people.
May I express my personal thanks for the many
courtesies that have been extended me by WDAY.
Here is a radio station that exemplifies good citizen-
ship in a community of good citizens.
Sincerely,
HUBERT H. HUMPHREY
U. S. Senate
Dear Earl:
About thirty years ago,
I first listened to WDAY.
I have many fond mem-
ories of pleasant hours
in those early days of
radio. It was quite ap-
parent WDAY would
become a leader among
broadcasting stations.
You deserve the thanks
of farmers, laborers,
businessmen, and all seg-
ments of the public, for
your outstanding contri-
bution. When other
means of communica-
tion are out of commission because of storms, your
broadcasts to worried and anxious families have
brought comfort and relief. Your news and sports
coverage has always been of the highest quality.
At the present time, you are on the threshold,
of further extending your activities through the
medium of television.
Your past has been full of accomplishment. The
future of both radio and television holds bright
promise. Radio station WDAY is filling a vital
need of the public in this modern world.
Sincerely yours,
MILTON R. YOUNG
U. S. Senate
"Listen to
these here
words from
washington.'"
Dear Mr. Reineke:
I am very happy to con-
gratulate you the staff
of WDAY on its thir
tieth anniversary.
WDAY has been of in
valuable assistance t<
every segment of so
ciety. Your fine pro
grams, your sponsor
ship of progressive
ideas and your adher
ence to the highest prin
ciples of public service
have helped consumers,
farmers, labor, business
and industry and the
general public in the territory you serve so well.
I am sure WDAY will continue to grow and to
prosper, reflecting the ever forward progress of
the great Northern Upper Midwest country of
which you are so vital a part.
Sincerely yours,
HAROLD C. HAGEN
House of Representatives
Dear Mr. Reineke:
Thirty years of service
by any institution serv-
ing the public, as
WDAY has done, is
deserving of recogni-
tion.
Always you and your
associates have kept up-
permost in the list of
your objectives, in news
coverage, in entertain-
ment features, in public
information, and in ad-
vertising, the interests of
your listening public.
You have served a great
area of North Dakota and Minnesota exceedingly
well and your public service has entitled you to
the success you have earned.
Sincerely yours,
EDWARD J. THYE
Dear Mr. Reineke:
It is indeed a pleasure
to extend congratula-
tions to you on the 30th
Anniversary of Radio
Station WDAY. It was
the first station we lis-
tened to regularly with
our battery - powered
early receiving set on the
farm down near Litch-
ville. You have enjoyed
many years of faithful
and alert service to the
radio needs of the farm-
ers, the housewives and
the businessmen of your
coverage area.
Since coming to Washington, I have been very
appreciative of the WDAY Washington Reports,
and the keen interest that you have taken in getting
and transmitting to the people the political think-
ing of all of the members of Congress from the
community which your station serves.
You can be proud of the accomplishments of
WDAY. I am happy to extend my congratulations
to you and to the entire staff.
Sincerely,
FRED G. AANDAHL
House of Representatives
Dear Mr. Reineke:
Please permit me to be
among the many who
are congratulating you
and the splendid public
service radio station you
founded.
WDAY has many
friends and listeners in
South Dakota. We are
all intimately acquainted
with the many different
ways your splendid sta-
tion provides us with
news, market reports,
weather forecasts, and
other programs which
increase our information and help to entertain
our lives.
Indicative of the way in which you keep abreast
of the times is the "WDAY Tour" which you are
now sponsoring and which I recently had the
pleasure of meeting here in Washington. I con-
gratulate you also on the fact that you are one of
the first stations in the Northwest to be actively
moving forward in the installation of TV facil-
ities . . .
U. S. Senate
Cordially yours,
KARL E. MUNDT
Dear Mr. Reineke:
It scarcely seems like 30
years since I first heard
WDAY at my farm
home near Casselton.
WDAY was the first
station I ever heard.
I want to congratulate
you on this 30th anni-
versary and commend
you as one of the fore-
most pioneers in the
broadcasting industry.
The fair way you have
handled news, political
and otherwise, is a credit
to the industry. The
public service you daily render to farmers and cit
dwellers alike is far beyond the call of duty.
>ty
are happy to learn your pioneering organiza-
plans to extend its services into the television
We
tion pians to extend its services into the, television
held. I am certain you will go forward with great
strides in this great new added service to the
people in your area.
Sincerely,
„ B WILLIAM LANGER
U. S. Senate
NOW LISTEN TO
THESE WORDS
FROM LOCAL
ADVERTISERS!
Dear Mr. Reineke:
CONGRATULATIONS TO WDAY ON YOUR
30TH ANNIVERSARY.
In the years past, our father found it a pleasure
as well as profitable to use your service. At all times
the friendly consideration and advice have been
Dear Mr. Reineke:
I think that I was one of
WDAY's first adver-
tisers and I know that
our store has been, pos-
sibly, the most con-
tinuous advertiser since
you started broadcast-
ing.
I remember very well,
right after you started,
that somehow or other
I was asked to put over
an announcement re-
garding our store, and
I remember going up to
a couple of little
G. M. BLACK
ARTHUR WIMMER
ANDREW WIMMER
welcome and gratefully received. Our aim is to
follow in Dad's footsteps. With him, we hope to
continue as your friends and wish WDAY all the
best in the years to follow.
WIMMER'S JEWELRY
Dear Earl:
Three generations of
Neimas have found
WDAY to be the Num-
ber 1 outlet, radiowise,
for the selling of our
merchandise through
the years. Since the
very early days of your
tremendous effort to
create and mold
WDAY, we have con-
tinued our established
policy of never deviat-
ing from keeping our
name before the public
through concentrated
advertising on your station. This plan is not avail-
able for alteration in any way.
Your foresight, initiative and planning has created
a monument to our concept of democracy . . .
freedom! Your unbiased and impartial handling
and managing of WDAY is a feather in the hat
of democracy!
ROYAL JEWELERS
NEIMA
across the street from where our Black Building is
at the present time, and sitting behind some velvet
curtains and giving a talk, as I remember, about
our store. I cannot remember the details, but I
do remember being up there.
Later on we put on a serial, and I doubt whether
there were very many serials put on for the length
of time that this one was. The serial was written
by Miss Carol Trace who had charge of our ad-
vertising for many years, and Mrs. Williams and
Mr. Art McNair were the characters, Nancy and
Phil and their home life, and it made a tremendous
hit with people in the early years and we had it for
something like twelve years, six times each week.
We wish to give a personal salute to Mr. Earl
Reineke on the way he pioneered and developed
WDAY into the tremendous thing it is today, serv-
ing the entire Northwest.
THE STORE WITHOUT A NAME
Dear Mr. Reineke:
It is with a sense of deep
pleasure that we extend
to you our contratula-
tions for your thirty
years of service to this
area, when on May 22,
1952, you mark your
Pearl Anniversary.
We feel even a closer
kinship than this with
you because in just a
few short months we
also will be celebrating
our thirtieth anniver-
sary. Many years ago
we decided that one of
the most effective ways to
people with our message was by radio and at that
time we entered into what has proved to be a very
enjoyable and profitable relationship with your
station. We began sponsoring the "Meet Your
Neighbor" program and we have kept that pro-
gram these many years. We believe the fact that
we are one of your oldest advertisers and that we
have continued with the same program since the
beginning describes better than words the success
of our institutional program over WDAY. As an
aside, I believe Gate City Building and Loan Asso-
ciation is, in a sense, a pioneer too, as I believe
that we were one of the very first associations in
the country to start radio advertising of this type
and continuing with it for so many years.
GATE CITY BUILDING AND LOAN
ASSOCIATION
Dear Earl:
As one of WDAY's oldest advertisers, we feel that
we are in a position to comment on our years with
you.
As you know, Earl, our father began advertising
with WDAY in the early days of WDAY's growth
H. A. THOMPSON
reach a large group of
MALCOLM M. SIEGEL JEROME B. SIEGEL
and expansion. We, his sons, are continuing his
policy of getting the most for our advertising dollar
by running a full and consistent schedule on your
station — and will continue to do so.
Your thorough appreciation of our problems as
an advertiser has made our advertising years with
you pleasant and profitable.
WDAY IS
PUBLIC
Gifts
WDAY APPEAL RAISES $2,000
FOR ORPHANS' SHOPPING TOUR
-tiled *M f lub
i
Or
iVorf*
GUEST DRivr Y 0N SILENT
TOPS IN
SERVICE, TOO.'
No radio station in the U. S. devotes itself more
whole-heartedly to Public Service than does
WDAY. Our Public Service activities are far
too numerous to describe in detail, here — but
each of the "headlines" below carries with it a
* Series on
!*!s Wide Acclai
story which would warm your heart, and which
would at least partially explain the high esteem
in which the entire Red River Valley holds us.
If you are interested in getting the details, drop
us a line!
aim
THE TOP
vest Hospitals Receive
h from WDAY Polio Fund
NOW LISTEN TO
THESE WORDS
FROM LONG-TIME
LISTENERS I
WDAY's first regular listener, James H. Dunlevy
of Fargo, is still an avid WDAY fan.
Dunlevy, former superintendent of the light and
water plant at Hillsboro, N. D., picked up WDAY's
first broadcast on a homemade radio set at Hills-
boro, May 22, 1922. The broadcast was beamed
from a 50-watt transmitter located in the Cass
County courthouse cupola in Fargo, under the
direction of E. C. Reineke, WDAY's president and
co-founder.
Reineke met Dunlevy personally in Hillsboro in
April, 1922. Reineke, Lawrence Hamm and Ken-
neth Hance of Fargo were experimenting with
radio and were about to transmit their first broad-
cast. Dunlevy had experimented with wireless for
years and was taking an interest in the develop-
ment of radio. Reineke asked Dunlevy to listen
at noon on May 22 for the transmission and the
Hillsboro man picked up the broadcast about 2:00
p.m. The first broadcast of WDAY was musical,
according to Dunlevy; a phonograph recording of
one of the popular songhits of the day, "Three
O'Clock in the Morning."
"From then on," recounts Dunlevy, "I picked up
WDAY quite well. I built a super-hetrodyne re-
ceiver about ten feet long and rigged a loudspeaker
outside my house. Folks gathered for a block in
either direction to listen to the programs. Mr.
Reineke broadcast programs just for me and some-
times I put the loudspeaker in public places such
as the church or theatre and they would be jammed
with folks listening to the radio."
Asked what he now thinks of radio, as WDAY's
first regular listener, Dunlevy replied:
"The progress in just 30 years is amazing both
technically and in programs. It's been a wonder-
ful thirty years for progress and I guess we're just
getting started."
JAMES H. DUNLEVY
Dear Mr. Reineke:
It is with genuine pleasure that I congratulate you
and WDAY on your 30th anniversary. We pur-
chased a Crosley radio in 1923, and we owned a
crystal set with ear phones prior to that, so I am
sure we celebrated your first anniversary if not
your birth.
You have been a real member of our family
through these thirty years, bringing to us valuable
information on markets and weather, providing
us with splendid entertainment as well.
At the present time there are six radios in our
home and at least one is in constant use. We are
now looking forward to your inauguration of Tele-
vision and expect to be one of your first viewers.
ROY JOHNSON
WANDAROY FARM, Casselton, N. Dak.
Gentlemen:
I heard WDAY when they started to broadcast.
I lived in Sykeston, N. D., and had the first and
only receiving set in town. It was homemade with
a three dial affair and ear phones. I heard WDAY
say they would send to the person listening who
lived the fartherest away a set of head phones. I
lived 13 miles west of the farthest town to report
at that time. In a few days I got the headphones.
I have been a steady listener since then.
W. M. COVELL
Carrington, N. D.
Gentlemen:
I started listening to your station when I was pretty
young. Back in the fall of 1921 I got my first
radio, a homemade, one tube set with ear phones.
Of the earliest WDAY programs I remember a
sort of chit-chat program by Earl Reineke and
another fellow called "The Bug." In all this time,
WDAY is still my favorite station.
GEORGE RICE
Mayville, N. D.
Gentlemen:
For over twenty years I have been a faithful listener
to WDAY.
It has been fun and very interesting to see it grow
— and progress — and right now I think it's one of
the best radio stations in the whole world.
We depend on WDAY for market and weather
reports, storm and school announcements, people
snowbound, and where they are, and of course,
the latest news.
We can turn to WDAY at any time for clean en-
tertainment. The whole staff is so friendly and
they all make one feel like "coming home" when
we visit the station.
May God bless you all.
MRS. O. C. ANDERSON
Barnesville, Minnesota
"We done raised up
a fine set of
department
HEADS/"
WDAY is a home-town phenomenon. Far from being a flimsy,
souped-up organization of outside mercenaries who are even now
on their way to their next jobs, every department head has been with
WDAY for ten years or more. Actually, the average is 16 years!
This proves a lot of things. First that they love their jobs and the
community they live in. Second, vice-versa. Third, that there's
hardly any "unusual" problem you can throw at them — whatever
it is, they can do it again quicker and better than they've done it
before.
Also — in all their years, they've certainly discovered what it takes
to build and hold an audience in the Red River Valley. Read the
following page and see for yourself!
}
$ i
TOM BARNES
Sales Manager
12 YEARS
i
KEN KENNEDY
Program Director
19 YEARS
SOPHIE HANCOCK
Office Manager
27 YEARS
JACK DUNN
Station Manager
20 YEARS
m m
.VI
JULIUS HETLAND
Technical Adviser
ROY PEDERSEN
Promotion Manager
12 YEARS
GLENN FLINT
News Director
10 YEARS
ERNIE BREVIK
Farm & Public Service
10 YEARS
JULINE SAVOLD
Chief Engineer
17 YEARS
FRANK SCOTT
Musical Director
10 YEARS
"NO OTHER STATION
IN THE WORLD
CAN EQUAL
THESE RECORDS!"
WD AY was the top Hooperated radio station in the
entire country!
WDAY was the top Hooperated radio station on
NBC!
. FOR THE THIRD YEAR IN A ROW, WDAY
is the top Hooperated radio station on NBC*!
(* January-February Report — latest available as we go
to press.)
An independent survey made by students at North Dakota
Agricultural College among 3,969 farm families in a
22-county area around Fargo proved this:
WAS A 17-TO-l FAVORITE OVER THE NEXT STATION!
WAS A 31/2-TO-l FAVORITE OVER ALL OTHER
STATIONS COMBINED!
In 1951, WDAY was swamped with 145,659 letters and postcards
from its listeners!
This is the equivalent of a letter or card from over 70% of the
211,550 families who listen regularly to WDAY!
This is an average of slightly over 399 letters per day — including
Sundays and Holidays!
AAAA COUNCILS HB^H HEALTH FOOD ADS
WTMJ-AM-TV Milwaukee was host May 1 to civic leaders at a luncheon
marking its 30th anniversary of radio service. Guests included (I to r) J. D.
Ferguson, president and editor. The Journal Co., WTMJ licensee; L. W.
Herzog, assistant general manager of radio; Gov. Walter J. Kohler Jr., of
Wisconsin; R. G. Winnie, stations manager; Walter J. Damm, vice president
and general manager of radio. The Journal Co.; Irwin Maier, vice president
and publisher. The Journal Co.; Mayor Frank P. Zeidler, of Milwaukee;
Lawrence J. Timmerman, chairman, Milwaukee County Board of Supervisors,
and D. B. Abert, business manager. The Milwaukee Journal.
New Officers Named
NEW officers and governors of
the six sectional councils of the
American Assn. of Advertising
Agencies were announced by the
AAAA in New York last week.
They are:
New York Council
Chairman, Marion Harper Jr., Mc-
Cann-Erickson ; vice chairman, Edwin
Cox, Kenyon & Eckhardt; secretary-
treasurer, H. Victor Grohmann, Need-
ham & Grohmann. Other governors:
Arnold Deutsch, Deutsch & Shea;
Henry Leg'ler, Warwick & Legler;
Edward Noakes, Cecil & Presbrey;
Jack D. Tarcher, J. D. Tarcher & Co.
New England Council
Chairman, J. Paul Hoag, Hoag &
Provandie, Boston; vice chairman,
Harold I. Reingold, Reingold Co.,
Boston; secretary-treasurer, W. L.
Shepardson, James Thomas Chirurg
Co., Boston. Other governors: Sture
H. Nelson, William B. Remington Inc.,
Springfield; George C. Wiswell,
Chambers & Wiswell, Boston.
Atlantic Council
Chairman, A. E. Morgan, Richard
A. Foley Adv., Philadelphia; vice
chairman, Robert Daiger, VanSant,
Dugdale & Co., Baltimore; secretary-
treasurer, George B. Barnard, Aitkin-
Kynett Co., Philadelphia. Other gov-
ernors: Earle A. Buckley, Buckley
Organization, Philadelphia; Dan W.
Lindsey Jr., Lindsey & Co., Richmond;
M. Belmont Ver Standig, M. Belmont
Ver Standig, Washington.
Michigan Council
Chairman, Elliott E. Potter, Young
& Rubicam; vice chairman, George
Richardson, J. Walter Thompson Co.;
secretary - treasurer, Blount Slade,
Brooke, Smith, French & Dorranee.
Other governors: Albert D. Conkey,
Wolfe-Jickling-Conkey; J. S. Howell,
D. P. Brother & Co. All are of De-
troit.
Central Council
Chairman, John M. Willem, Leo
Burnett Co., Chicago; vice chairman,
Harold H. Webber, Foote, Cone &
Belding, Chicago; secretary - treas-
urer, Arthur F. Marquette, Sherman
& Marquette, Chicago. Other gov-
ernors: S. L. Abrams, Ohio Adv. (ex-
officio representing Cleveland chap-
ter); Bruce B. Brewer, Bruce B.
Brewer & Co., Kansas City; Wilson W.
Crook, Crook Adv., Dallas (ex-officio
representing southwest chapter); A.
H. Fensholt, Fensholt Co., Chicago;
Hal R. Keeling, Keeling & Co., Indian-
apolis; E. J. Kromnacker, Arthur R.
Mogge Inc., St. Louis (ex-officio rep-
resenting St. Louis chapter); J. K.
Laird Jr., Tatham-Laird, Chicago;
A. R. McGinnis, Klau-Van Pietersom-
Dunlap Assoc., Milwaukee; George C.
Reeves, J. Walter Thompson Co., Chi-
cago; Carl A. Salstrand, Ball & David-
son, Denver (ex-officio representing
Rocky Mountain chapter); Harry P.
Vieth, BBDO (ex-officio representing
Pittsburgh chapter); Hugo Wagen-
seil, Hugo Wagenseil & Assoc. (ex-
officio representing Dayton chapter);
Harold C. Walker, Harold C. Walker
Adv., Minneapolis (ex-officio repre-
senting Twin City chapter).
Pacific Council
Chairman, Carl K. Tester, Philip
J. Meany Co., Los Angeles; vice chair-
man, Charles R. Devine, Devine &
Brassard, Spokane; secretary-trea-
surer, Gene Duckwall, Foote, Cone &
Belding, Los Angeles. Other gov-
ernors: Trevor Evans, Pacific Na-
tional Adv., Seattle; Merle W. Manly,
Botsford, Constantine & Gardner,
Portland; A. W. Neally, BBDO, Los
Angeles; Ross Ryder, Ryder & In-
gram Ltd., Oakland; George Weber,
MacWilkins, Cole & Weber, Seattle.
Pacific Council elections were held
last October; other elections were
completed recently.
WMTR. WITNESS
Judge Rules Must Testify
LEGAL problem of a radio news-
man's being called into court to
testify about an event he covered
was raised in Newark recently
when Merrill Moi-ris, news editor
of WMTR Morristown, was sought
as a principal witness in a trial of
union leaders charged with vio-
lence.
Mr. Morris, taking two minitapes
for later broadcast, was one of the
few eye-witnesses to a riot April 7,
said to have been caused when out-
side workers entered the strike-
bound plant of the Whippany Pa-
per Board Co. near Morristown.
After being sworn in as a wit-
ness May 7, Mr. Morris asked
Judge Alfred F. Stein to excuse
him from testifying on the grounds
that it "might in the future jeop-
ardize my position as a reporter."
Mr. Morris said he felt "it would
be easy in disputes of this sort to
deny access to the press if the par-
ticipants felt the testimony of the
newsmen might be used against
participating parties in court."
The judge ruled that the testi-
mony should be given. Mr. Morris
has also been ordered to appear
before the Morris County Grand
Jury this week for further testi-
mony in the same case.
IN exclusive West Coast broadcasts,
KHJ-FM Hollywood started Major
League Baseball Game of the Day on
live basis, daily, from May 16 through
end of September. MBS sportscasters
Dizzy Dean, Al Heifer and Gene Kirby
call plays at 10:30, 11:30 a.m. or
12:30 p.m. (PDT), depending upon
game's time zone.
NEWS SOURCES
Senate Staff Weighs Issue
CAN a newsman keep confidential
his source of news, even though he
may be asked by a congressional
committee to divulge that source?
Most newsmen would say, "Yes,
he can." However, the staff of the
Senate Subcommittee on Privileges
and Elections, after study of the
cuestion and preparation of a
lengthy brief, holds, "No, he can
not."
The brief was presented to the
Senate May 16 by Sen. Guy Gillette
(D-Iowa). It cites juridical opinion
and concludes:
It is clear that a congressional com-
mittee possesses the power to compel
a newspaperman to divulge the iden-
tity of an informant from whom he
has received information relating to
matters pending before the commit-
tee. The fact that the information
was given to the newspaperman in
confidence has no legal relevance. The
refusal of the newspaperman to di-
vulge the identity of his informant to
the committee constitutes contempt
under 2 U. S. C. 192. Whether the
newspaperman should or should not
be cited for contempt is, of course, a
matter of discretion, exercisable' in
the first instance by the committee,
and ultimately by the Senate.
The subcommittee staff's opinion
and citations can be found in the
May 16 Congressional Record in
the proceedings of the Senate for
that date.
L. A. Adv. Workshop
SECOND annual Advertising
Workshop series will be presented
July 14-25 by the Adv. Assn. of
the West, Los Angeles Adv.
Women, Adv. Club of L. A. and
the Hollywood Ad Club in coopera-
tion with L. A. Beard of Education.
Designed for teachers in gram-
mar and high schools, course con-
sists of lectures and field trips,
Mon. through Fri., 9-12 noon, at
Fairfax High School. A similar
course will be conducted at the U.
of Redlands, Redlands, Calif.,
with two groups making the same
field trips.
Termed False by FTC
INITIAL findings which charge
that two individuals used radio,
television and other media to dis-
seminate false advertisements were
handed down by a government trial
examiner May 18.
The charges involve William G.
Barnard Jr. and William G. Bar-
nard Sr., trading as the Natural
Foods Institute of Olmstead Falls,
Ohio. The findings become the de-
cision of the Federal Trade Com-
mission within 30 days of May 18
unless appealed or docketed for re-
view.
The two respondents, who capi-
talized on TV's appeal to demon-
strate their products in key video
markets, had previously filed a con-
sent answer, admitting material
allegations and waiving any hear-
ings.
Examiner James A. Purcell chal-
lenged certain advertising claims
relating to the therapeutic prop-
erties of food and drug prepara-
tions sold by the respondents. FTC
issued its original complaint last
March, citing over a dozen prod-
ucts.
The ad claims appeared in radio
and TV broadcasts and in other
media, including newspapers, maga-
zines, circulars and catalogs. The
bulk of the complaint was directed,
however, at TV transcripts en-
titled "Home Miracles of 1950."
The Barnards personally appeared
on the programs, giving demonstra-
tions "transmitted from various
cities . . . throughout the United
States."
In its reply, the respondents ad-
mitted all material allegations of
fact to be true; waived "any and
all hearings" as to the facts alleged
in the complaint, and the findings
and conclusions set forth; and con-
sented to issuance of the decision.
However, they reserved the right
to file objections, to content of the
forthcoming cease-and-desist order.
The TV broadcasts consisted of
demonstrations on the use of Vita-
Mix, a juice extractor, and lectures
on the value of various juices
thus to be extracted.
Other products for which ad claims
were challenged are Chic tablets,
Garlic capsules, Papain tablets, Macu
Brand Papaya, Soy Milk Powder, Pep-
permint Tea, Alfalfa Tea, Dr. Gay-
mont's Yogourt Culture, Red Beet
Juice, Dehydrated Powdered vege-
tables, Brown Rice, Celery Juice, NFI
Vibrator and Oster Stim-U-Lax Junior.
Mr. Purcell also cited as "mis-
leading and deceptive" use of the
word "Institute" in the trade name,
and questioned representations that
certain merchandise can be ob-
tained "free or as a gift or gratu-
ity." These also appeared in TV
broadcasts and other media. The
commission has become increasingly
critical of the use of the word
"free" (see separate story).
NBC radio Kay Mulvey's Hollywood
Family Album, weekly quarter-hour
program, emphasizes human side of
Hollywood with Miss Mulvey taping
unrehearsed interviews in different
stars' homes.
BROADCASTING • Telecasting
May 26, 1952 • Page 47
,*<>S!i»,
•*»¥*»•
A little Economics
goes a long way
Our business is selling Radio, not talking economics, but ... a
little economics helps to get the best results from the Canadian
market.
Canada is among the six most productive nations in the world.
She produces more than 80% of the world's nickel, great quan-
tities of other ores — including uranium — as well as oil, pulp and
paper, and asbestos.
A go-ahead nation of 14 million people — larger in area than the
U.S. by 25% — Canada is the United States' best customer abroad.
And Canada pays CASH!
Your problem is how to reach this fast-growing, lucrative market.
Radio is the answer ... for radio is in 94% of all Canadian
homes.
Canada's population is spread over a huge semi-urban and rural
area. Only 38% of the population lives in cities of over 30,000.
So Radio — which goes everywhere — is the most economical, prac-
tical medium. With its 112 independent stations strategically
located from coast to coast, Radio reaches every worthwhile mar-
ket in Canada.
It's Canada's most popular entertainer and most effective sales-
man, for "In Canada you sell 'em when you tell 'em!"
A message from the 103 member stations of the
Canadian Association of Broadcasters
whose voices are invited into over 3 million homes every day.
Canadian Association of Broadcasters
108 Spark* St.
Ottawa.
37 Bloor
Toronto.
RADIO-TV CIVIC COVERAGE
NARND Surveys Station News Practices
Page 48 * May 26, 1952
i
LEGISLATIVE event most fre-
quently broadcast by radio and
television stations is a city council
meeting, with proceedings put on
tape and edited.
This was reported last week in a
survey conducted among 23 sta-
tions in 14 states by the National
Assn. of Radio News Directors.
Long interested in legislative pro-
ceedings and their availability to
broadcast newsmen, NARND asked
members to report on their access
to local, county and state govern-
ment.
Sixteen newsmen said their sta-
tions carry delayed broadcasts of
city council sessions, while two
reported live originations and one
said he handled it both ways. Ten
stations broadcast delayed shows
with city council committee meet-
ings or hearings and with state
legislative committee meetings or
hearings, while only one station in
each group reported carrying live
broadcasts.
State legislative sessions are re-
ported live by two stations, with
tape by six, while five newsmen air
municipal court events on a de-
layed hasis. Five also use taped
broadcasts of county court proceed-
ings, with only one news editor
saying he carried them live.
Twelve newsmen broadcast other
public functions after they are
recorded, while five broadcast them
on a live basis. These include state
public utilities commission hear-
Feature of Week
(Continued from page 18)
noting the trend, distributed 40 by
60-inch posters featuring the show
to hundreds of sporting goods
stores and Pontiac showrooms, and
bought 110 line ads twice weekly
for six weeks in all Boston news-
papers. They held a sports night
dinner, inviting sports writers,
dealers and outdoor enthusiasts
and gave away fishing equipment.
Giant postcards were mailed to
sportsmen and fishermen in the
state.
Star of the show, R. Vernon
Gaddis, who was with WRGB be-
fore the war, talking the fisher-
man's language and using a back-
ground of fishing exploits, takes his
fans on film adventures from Maine
to Florida, highlighting pointers on
different kinds of fishing and how-
to-do-it tips.
Mr. Sanderson points to U. S.
Dept. of Commerce statistics show-
ing fishing and hunting enthusiasts
spent more than $5 billion in 1950
on Iheir favorite sports, with the
combined gate of all baseball,
basketball, football, boxing and
hockey only $400 million.
He said letters and petitions
signed. by men, women and children
requesting continuance of such pro-
grams sometimes border on rever-
ence and stress the video family ap-
peal of the sport, many calling it
"our own show on TV."
ings, Senate Crime Committee
(live), political and industrial con-
ventions (live), preliminary im-
migration hearings, gubernatorial
inauguration (live) and admin-
istrative statements and proclama-
tions.
Stations represented in the sur-
vey including 18 AM-only, 4 AM-
TV and one TV-only, were from
the following states — Virginia, 2;
Texas, 1; Iowa, 2; Florida, i;
Maryland, 1; Ohio, 2; Missouri, 1;
Colorado, 2; West Virginia, 1;
Minnesota, 2 ; North Carolina, 1 ;
Indiana, 4; Kansas, 1, and Wis-
consin, 1.
A station newsman from Indiana
said, "We have been refused twice
to take a tape recorder into cir-
cuit court," but radio men could
cover sessions by taking notes. In
Iowa, a man said, the supreme
court several years ago made a
recommendation which "has had
the force of a formal ruling," ban-
ning live broadcast of any court
hearing. As one aspect of its
ruling, the state supreme court left
the broad inference that radio was
to be considered, in its actual
broadcasts on the spot, as a
medium of entertainment and so
not suitable in a courtroom."
NEWSPRINT HIKE
May Jar Ad Budgets
CRITICISM erupted in Congress
and government price stabilization
circles last week when two Cana-
dian firms announced a raise in
newsprint prices $10 per ton June
15, for a total of $126 per ton.
Sen. Blair Moody (D-Mich.) called
it "outrageous" and Sen. Herbert
R. O'Conor (D-Md.) said his
Senate Judiciary Subcommittee on
Monopoly will check "possible anti-
trust infringement."
Price Stabilizer Ellis Arnall and
others say the boost will affect
local and county U. S. newspapers
seriously. Some see curtailed
printed advertising, with possible
repercussions on U. S. media bud-
gets. About 80% of U. S. news-
print comes from Canada.
TCA Talks Available
RADIO and television interviews
will be made available by Walter
G. Stoneman of the Dept. of State's
Technical Cooperation Administra-
tion (Point 4), together with for-
eign observers, during TCA's
presentations in the next few weeks
focusing attention on the growth
of the western United States. His
itinerary will be: May 27-28,
Spokane Hotel, Spokane, Wash.;
May 29-June 1, Cascadian Hotel,
Wenatchee, Wash.; June 1-7,
Chinook Hotel, Yakima, Wash.;
June 7-9, Pasco, Wash.; June 9,
Gorge Hotel, Hood River, Ore.;
June 10-11, New Heathman Hotel,
Portland, Ore., and June 15-22,
Cosmopolitan Hotel, Denver, Col.
BROADCASTING • Telecast!
Picture of broadcast coverage
in Northern California
KNBC, 50,000 watts, I
non-directional wide >
circle coverage
Other dominant stations, I
50,000 watts, directional \
elliptical coverage. I
All television
stations.
In Northern California, KNBC reaches more people
or7V
...more of ten... than any other radio a station
Fix Northern California's coverage
picture in your mind:
Television, a small 60-mile radius,
with only about x/i of the families in
the area owning sets.
Radio, two 50,000 watts directional
stations, with coverage over a limited
elliptical area, and —
— KNBC, 50,000 watts non-
directional, giving a wide circle of
coverage that includes not only the
San Francisco-Oakland Metropolitan
Market, but all the thriving PLUS-
Markets of Northern California.
RECENT RADIO AUDIENCE RATINGS:—
Total Rated
Time Periods
Station A 13.8
Station B 18.9
KNBC 23.4
Wide circle coverage plus program popularity make-
San Francisco
Northern California's No. 1 Advertising Medium
50,000 Watts, Non-Directional — 680 KC
Represented by NBC Spot Sales
BROADCASTING • Telecasting
May 26, 1952 • Page 49>1
Advertisement
THE ONE ON THE RIGHT is Chuck Worcester, WMT's Farm
Service Director. The young corn-burner performing be-
fore the mike is one of a brood of cheep artists who crow
over Chuck s good husbandry. Chuck owns and operates a
farm as a ¥MT service project. It's the point of origin for
many informative WMT broadcasts about conservation and
crop production. Chicks and Iowa farmers like corn — the
1951 crop was worth $778,437,000.
i I:
ALL EQUIPMENT USED ON CHUCK'S FARM — supplies, fertili-
zers, gasoline, oil, etc. — is made or distributed by WMT
advertisers. Farm broadcast time represents over 9% of
WMT's total weekly program schedule — 3^2 hours of farm
information, \l/2 of weatber and market data, 8 of music
and features.
YOU ALMOST HEAR THINGS
GROW in Iowa. Of all the
Grade A land in the U.S.. 25%
is in Iowa. One of Chuck's
projects is a test of 12 different
fertilizer applications to check
production.
CEDAR RAPIDS is our home
address — worth remembering
when you want to reach 338.480
families who listen each wfeek
to WMT's farm fand CBS)
programming. Or see our reps,
The Katz Agency.
AGENCY FORMED
As Lennen & Newell
IN a surprise move last week,
Philip P. Lennen, co-founder of
Lennen & Mitchell, and N. H.
Newell, executive vice president of
Geyer, Newell & Ganger, announced
the formation of a new agency to
be known as Lennen & Newell Inc.,
New York.
Mr. Newell resigned from GN&G
effective June 2 and will become
president of the new firm. Ray
Vir Den, president of Lennen &
Mitchell, had tendered his resigna-
tion some time ago and it has now
become effective. Mr. Vir Den has
had a number of offers and is ex-
pected to announce his plans in
the near future. Mr. Lennen will
become chairman of the new com-
pany's board of directors. He has
been chairman of L&M since the
death of Mr. Mitchell in 1932. In
addition, he will devote his efforts
toward the creative work of the
agency.
Mr. Newell stated that the pres-
ent Lennen & Mitchell personnel
will serve as a nucleus for the new
and larger agency, but that all
department facilities and person-
nel will be augmented and in-
creased to meet requirements of a
large scale expansion program.
The move by Mr. Newell leaves
only one of the three original part-
ners of Geyer, Newell & Ganger,
B. B. Geyer, chairman of the
board and president. Mr. Geyer
has not yet revealed what changes
in GN&G's name or corporation
will take place now that Mr.
Newell has resigned. Robert M.
Ganger had resigned last year
to join P. Lorillard & Co. and is
now president of that firm. The
cigarette company is one of Lennen
& Mitchell's largest clients. Mr.
Ganger and Mr. Newell are long
time friends.
Both Lennen & Mitchell and
Geyer, Newell & Ganger have been
practically equal in billing, with
L&M's about $19 million and
GN&G with about $20 million.
It was understood that Mr.
Newell will probably bring along a
few of the GN&G accounts. Among
those might be Embassy cigarettes
(made, by P. Lorillard & Co.), and
possibly Continental Oil Co. Other
accounts the agency handles are
Nash-Kelvinator Corp., Zippo Mfg.
Co., and United Aircraft Corp.
Lennen & Mitchell, aside from
P. Lorillard & Co. account, handles
Tide Water Oil Co., Calvert Dis-
tillers, Carstairs, Colgate - Palm-
olive-Peet for Lustre Creme, and
Schlitz Brewing Corp.
Ad Men Win Prizes
TWO advertising industry mem-
bers among winners of the Dr.
Christian script contest were
Richard Cook, of Foster & Kleiser
Outdoor Adv. Co., San Francisco,
who shared a $500 award with a
co-author, and Norman J. Traynor,
copy writer for Brooke, Smith,
French & Dorrance, Detroit, who
won a $350 prize.
GORDON GRAY (I), president of Pied-
mont Publishing Co., licenses of WSJS
Winston-Salem, N. C, receives a 15-
year service button from Harold
Essex, vice president end chairman
of Piedmont's management board and
WSJS general manager.
KGNC OBSERVES
30th Year on Air
KGNC Amarillo, Tex., is cele-
brating its 30th anniversary with
the Amarillo Daily News, affiliated
newspaper, carrying a history of
the station's three decades.
Now operating with 10 kw on
710 kc, the station started as a
homemade bread-board . outfit in
the bicycle shop of J. Lawrence
Martin, a ham hobbyist. With the
call letters WDAG, the station was
licensed May 16, 1922, as Amaril-
lo's first outlet. A short time later
another station, KGRS, was start-
ed. The two were merged as KGNC
June 5, 1935, under ownership of
Globe News Publishing Co., with
O. L. (Ted) Taylor managing the
operation.
In observing its anniversary,
KGNC recalled the first concert
broadcast May 19, 1922, three days
after the license was granted. The
Amarillo Daily News announced
that "before the station had been
broadcasting 10 minutes, four par-
ties telephoned that they were
receiving the numbers being sent."
Among its achievements, KGNC
recalls a broadcast from a bomb-
ing plane in 1930, described by
military officials as the most suc-
cessful two-way experiment that
had been conducted.
Tom Kritser, KGNC general
manager, assumed his post in 1950,
succeeding Aubrey Jackson.
HOMER RAY SHIFTS
Joans Weldon & Carr
HOMER RAY, formerly a partner
with George E. Gautney in the
consulting engineering firm, Gaut-
ney & Ray, Washington, D. C, has
joined the firm of Weldon & Carr,
same city, it was announced last
week.
Mr. Gautney, whose firm is lo-
cated in the Warner Bldg., said that
his organization will continue un-
der the name, George E. Gautney,
consulting engineer. Weldon &
Carr is located at 1605 Connecticut
Ave. N.W., Washington.
Page 50 • May 26, 1952
BROADCASTING • Telecast
Note that all tubes are visible through the front window,
and all controls and meters are located on the front. The
sleek new 300J leaves nothing to be desired in convenience
of operation.
Back view with doors open and rear plate removed from output
network shield. Note easy accessibility of tubes, components, and
terminals. The power supply is easy to reach by removing the
lower plate containing the air intake screen.
The Collins 300 J 250 watt AM transmitter presents you
with the latest and longest step in advanced design. The
smart styling of its full size, two-tone grey cabinet reflects
the up-to-the-minute engineering within.
Great simplification has been achieved in the circuits as-
sociated with the modulator and power amplifier stages,
through use of the recently developed high gain, long lived
4- 12 5 A tetrodes. Employment of these efficient tubes also
permits the use of low drain receiver-type tubes in the driver
stages. Only 16 tubes, of but 7 types, are employed in the
entire transmitter !
Your chief engineer will be delighted with this new trans-
mitter. Ease of operation and servicing has been brought to
a new high, and Collins standards of excellence in com-
ponents and workmanship insure reliability throughout a
long life.
The 300J is now available in limited quantities. Write or
wire your nearest Collins office today.
FOR BROADCAST QUALITY, IT'S ...
m
; w:y ......
r~ ■ j
COLLINS RADIO COMPANY, Cedar Rapids, Iowa
11. W. 42nd St. 2700 W. Olive Ave. 1930 Carpenter Blvd. Dogwood Road, Fountain City
NEW YORK 18 BURBANK DALLAS 2 KNOXVILLE
V
BROADCASTING • Telecasting
May 26, 1952 • Page
SCAAA MEET
Merchandise Tie-Ins Help
Radio Ads, Agencies Hear
BUSINESS firms frequently fail to get full value from advertising
because they don't provide merchandising and promotion support to score
an effective point-of-purchase reminder to customers already pre-sold
through radio.
Leon W. Forsyth, merchandising *
manager of KNX-Columbia Pacific
Network, Hollywood, made this
point to agency executives and
their clients at the Southern Cali-
fornia Advertising Agencies Assn.
meeting last Monday at a panel
discussion on "How Best to Mer-
chandise Radio Advertised Prod-
ucts."
! Other panel members included
Larry Buskett, KLAC Hollywood
sales manager; Tom Frandsen,
KMPC Hollywood sales manager,
and Arnold Benum, Riverside man-
ager, KITO San Bernardino.
Many advertisers neglect "sales
insurance" to back up advertising,
Mr. Forsyth said. He said this
merchandising and promotion sup-
port generally costs less than 2Vz%
of the advertiser's radio budget.
He also charged advertisers with
not fully acquainting their sales
forces with advertising support
offered, citing Leslie Salt Co. as an
example of successful radio mer-
chandising. Since taking over Sat-
urday sponsorship of Meet the
Missus varieties on 18 CBS Pacific
and Mountain stations in Septem-
ber 1951, the firm has backed its
on-the-air selling force with dealers
meetings, sales kits, letters to deal-
ers and salesmen from program
m.c. Harry Koplan, point of sale
material including 20 by 13-inch
display pieces, cross plugs in other
advertising media and premium tie-
ins.
He said Leslie Salt gains high
sponsor identification with the
radio audience through "Miss Les-
lie," program hostess and also the
voice on the program's singing
commercials. Studio displays and
product samples are also used.
Pay-off is a report from the
sponsor that sales are "up very
substantially" over the previous
year, Mr. Forsyth said.
Mr. Buskett took his cue from
KLAC Big Five program format,
playing transcriptions from the
station's five name disc m.c.s to
illustrate tie-ins of merchandising
material and radio commercials.
Showing a facsimile of KLAC's
Platter Pulse panel displayed at
Wallichs Music City, he said two
of the ten top tunes of the day as
revealed by store sales are intro-
duced daily by each m.c. during in-
dividual programs. KLAC benefits
by the score board merchandising
and Music City enhances effective-
tym BASIC BUY
u tU MIDDLE WEST
WGN reaches 260,100 more homes per week in the
daytime — 302,750 more homes in the nighttime than
the second station.*
Your advertising dollar buys more on WGN — more
coverage, more homes reached.
REMEMBER ...radio sells more to more people for less
— and in the Middle West your basic buy is WGN.
A Clear Channel Station . . .
Serving the Middle West
MBS
Chicago 11
Illinois
50,000 Watts
720
On Your Dial
Chicago office for Mlnneapolls-St. Paul, Detroit, Cincinnati and Milwaukee
Eastern Sales Office: 220 E. 42nd Street, New York 17, N. Y. lor New York City, Philadelphia
Geo. P. Hollingbery Co.
Advertising Solicitors for All Other Cities
Lo» Angeles— 411 W. 5th Street • New York— 500 5th Avenue • Atl
Chicago — 307 N. Michigan Avenue
■ 223 Peach Street
San Francisco — 400 Montgomery Street
ness of its commercial time, he
said.
Thrifty Drug Stores merchan-
dises its $75,000 KLAC budget
with disc m.c. photos in store win-
dows throughout Southern Cali-
fornia and each week the firm
names a "special" after one of the
Big Five disc m.c.s. All the m.c.s
plug the "special" during that
week, he said.
Mr. Frandsen urged advertisers
to let sales "forces in on advertising
plans.
He reminded agency executives
and clients that the lowest priced,
most persuasive advertising me-
dium is radio, but that in the last
analysis the point of sales tells
the success or failure of any cam-
paign.
Mr. Benum said KITO: (1) in-
forms all local dealers by letter or
personal calls of an upcoming cam-
paign; (2) urges dealers to stock
and display merchandise and tie-
in at point of purchase; (3) pre-
pares signs for display at point of
sale, at studio street level, on
trucks and at other available
points; (4) uses promotion spot
announcements and newspaper ads
to plug both program and prod-
uct.
WRIGLEY BUYS
36 CBS Radio Segments
WILLIAM WRIGLEY Jr. Co.,
Chicago has purchased a large
block of CBS Radio Network sum-
mer shows for the third consecu-
tive year. This year's schedule of
36 half-hours involving six dif-
ferent shows begins June 3 and
continues through Aug. 25. Esti-
mated cost is $300,000, and busi-
ness was placed through the
Arthur Meyerhoff agency, also
Chicago.
Plans last week called for only
Spearmint gum to be advertised.
Shows involved in the package
sale are: The Line-Up (June 3, 10,
17, 24; July 1, 15, 29; Aug. 5);
Meet Millie with Audrey Totter
(July 6, 13, 20, 27; Aug. 3, 10);
Romance (July 14, 28, Aug. 4, 11,
18, 25) ; Yours T?~uly, Johnny Dol-
lar with Edmond O'Brien (July 2,
16, 30, Aug. 6, 13, 20) ; Mr. Cham-
eleon (July 3, 17, 31, Aug. 7, 14,
21) ; Broadway's My Beat (July 5,
12, 19, 26).
upcoming
j Page 52 • May 26, 1952
May 27-29: National Sales Executives
Inc., 17th annual convention. Hotel
Fairmont, San Francisco.
June 2: BAB Sales Clinic, Portland, Me.
June 4: BAB Sales Clinic, Boston.
June 5: BAB Sales Clinic, Providence.
June 6: BAB Sales Clinic, Hartford.
June 6: NARTB TV Code Review Board,
NARTB hdqrs., Washington.
June 8-11: Adv. Federation of America
48th Annual Convention and Exhibit
Waldorf-Astoria Hotel, New York.
June 9-10: NARTB TV Board, The
Homestead, Hot Springs, Va.
ROADCASTING • Telecasting
coverage . . to cook up Western sales for you!
Yes, it's a recipe for top coverage that's always successful:
Combination of NBC stations in the Far West
Outstanding NBC programs over these stations
INGREDIENTS
Mix these two potent ingredients, and you
get the No. 1 audience — top coverage of
your prospects — whatever you're selling!
83.5% of all radio homes in Washington,
Oregon and California listen regularly to
NBC Pacific Coast Network.
No other network delivers such sales
impact!
Radio homes in this fast-growing, fast-buy-
ing area have increased 53% in the past
decade. More people now listen to radio in
the Far West than ever before.
Choice network time is available on NBC
Pacific Coast Network, the No. 1 network
in the Far West. Consult your nearest NBC
Sales Office for details.
WESTERN NETWORK
NATIONAL BROADCASTING COMPANY
ROADCASTING • Telecasting
A Division of Radio Corporation of America
HOLLYWOOD • SAN FRANCISCO • CHICAGO • NEW YORK
May 26, 1952 • Page 53
IMPARATIVE NETWORK SHOWSHEE
SUNDAY
ADt" roc use kidt
MONDAY
TUESDAY
NBC
. ML
WEDN
, — CBS
6:00 PM
Co-op George
Sokolsky
Pearson Pharm
My Friend Irma
(192)
Bobby Benson
Texas Rangers
Joel McCrea
•MM
Not in Service
Mon-Fri
6-7 p.m.
Metro. Life Ins.
Allan Jackson
(26)
Repeat ol
Kid Strips
News
Bob Warren
S
Not in Service
Metro.Life Ins.
Allan Jackson
(26)
Repeat of
Kid Strips
News
Bob Warren
S
Not in Service
Metro. Life Ins.
Allan Jackson
(26)
6:15
Monday
Headlines
S
"
■
»
You and
the World
S
Bill Stern's
Sports Review
(MM)
You and
the World
S
Bill Stern's
Sports Review
(MM)
You and
the World
S
6:30
Here Comes
the Band
S
C-P-P Dental 8
Shave Creams
Our Miss Brooks
Nick Carter
The Chase
S
No Service
"
No Network
Service
No Service
No Network
Service
■
No Service
6:45
(194)
(6:55-7)
State Farm Ins.
C. Brown
P&G Ivory
Lowell Thomas
Sun Oil Co.
3-Star Extra
(34)
"
PSG Ivory
Lowell Thomas
(106)
Sun Oil Co.
3-Star Extra
(33)
PSG— Ivory
Lowell Thomas
7:00
Musical
Etchings
TBA
Affairs of
Peter Salem
Best Plays
S
Co-op
Headline
Edition
PSG Oxyd. Lava
Dreft— Beulah
(125) R
Co-op
Fulton Lewis jr.
(349)
Pure Oil Co.
News Time
(33)
Headline
Edition
'8G Oxyd. Lava
Dreft— Beulah
(125) R
Fulton Lewis jr.
(349)
Pure Oil Co.
News Time
(29)
Co-op
Headline
Edition
SS Csyd. Lsva
Dreft— Beulah
(125) R
7:15
-
«
Co-op
Elmer Davis
PSG Tide
lack Smith Show
(141) R
Dinner Date
S
No Network
Service
Co-op
Elmer Davis
PSG Tide
ack Smith Show
(141: R
Oldsmobile
'eggy Lee Show
(64) S
Co-op
Hazel Markel
No Network
Service
Miles Labs.
News of World
(162)
Co-op
Elmer Davis '
General Mills
Lone Ranger
(153)
P&G Tide
ack Smith Show
(141) R
Saniobell Scup
Club 15
(156) R
7:30
The Great
Adventure
S
Rexall
Amos Y Andy
(192)
Howard Cable
8 His Concert
Band
General Mills
Lone Ranger
(153)
Campbell Soup
Club 15
(166) R
Gabriel Header
Miles Labs
News of World
(162)
General Mills
Silver Eagle
(137)
Credit Union
Nat'l Assn.
Header
7:45
«
«
RCA, Meredith
Willson, Music
Room (180)
(See footnote)
Am. Oil-Hamm.
Ed. R. Murrow
(100)
Co-op
(7:45-7:55)
flutuaj Newsreel
Chas. Antell
8 National
Health Aids
Miles Labs
1 Man's Family
(159) H R
Railroad Hour
(181)
"
Am. Oil-Hamm.
Ed. R. Murrow
(100)^ ^
'eope Are Funny
(193)
Co-op
rlutual Newsreel
(7:45-7:55)
8 National
Health Aids
Miles Labs
Man's Family
(160) HR
duPont
Cavalcade of 1
America (162)
(See footnote)
Sterling Drug
lystery Theatre
(288)
im. Oil-Hamm.
:d. R. Murrow
(103)
Lever-Lifebuoy
Big Town
(153) R
8:00
Stop the Music
S
TBA
Great Day
Show
General Motors
Henry Taylor
(159)
TBA
Newsstand
Theatre
S
8:15
-
«
"
World Wide
Flashes
S
Woman of
the Year
The Black
Museum
Barrie Craig
Confidential
Investigator
The Top Guy
*PP
Chesebrough
Dr. Christian
(132) R
8:30
Slog the Music
*PP
Philip Morris
Playh. on Bwy.
(193)
Enchanted
Hour
U. S. Steel
Theatre Guild
n the Air (177)
The Big Hand
S
Lever-Lipton
Godfrey Talent
Scouts (167) R
(Co-op)
Crime
Does Not Pay
Firestone
foice of Firestone
(142)
Escape With
Me
S
Shave Cream
Ir. 8 Mrs. North
(Co-op)
Story of Doctor
Kildare
8:45
Lorillard
Stop the Music
(197)
•
"
"
"
(187) R
"
"
9:00
Carter Prods.
Drew Pearson
(175)
Screen Guild
Theatre
Opera Concert
Paul Whiteman
Teen Club
S
Lever— Lux
Lux Radio
Theatre (180)
Crime
Fighters
Bell Telephone
Telephone Hour
(176) R
Co-op
Town Meeting
Wm Wrigley
Life with Luigi
(188)
Official
Detective |
.iggett 8 Myers
Chesterfield
ob Hope (176)
Co-op s
Mr. President s
Amer.
afety Razor Red
Skelton (144)
9:15
Electric Cos.
Meet Corliss
Archer (257)
"
«
«
"
"
"
«
■
(oft 6/11)
9:30
■
Meet Millie
Sterling
John J. Anthony
Hour
The 564
Question
S
Co-op
War Front-
Home Front
Cities Service
Band of America
(103) N
The Line-up
Mysterious ■
Traveler
Pet Milk
bber McGee &
Molly (158)
Co-op
Crossfire
i»;ett 8 Myers
Bing Crosby
(198)
9:45
The Three
Suns
S
«
"
«
"
nr. S. Publ. Co.
iew's News (20)
•
"
10:00
Burton Dixie
. Corp., Paul
Harvey (118)
(10-10:05)
Bob Trout
This Is Free
Europe
Meet the Press
Gull Oil
John Daly
News
R. J. Reynolds
Bob Hawk
Show (179)
A. F. of L.
Frank Edwards
(135)
TBA
Gulf Oil
John Daly
News
Candidates
and Issues
A. F. of L.
Frank Edwards
(28)
Philip Morris
Vhat's My Line
(137)
Gulf Oil
John Daly
News
Pabst Blue
Ribbon Bouts
(172)
10:15
Gloria Parker
Show
S
(10:05-30)
The People Act
«
"
Dream
Harbor
S
Co-op
1 Love A
Mystery
Life (99)
Montgomery
(10:30-10:35)
Dream Harbor
S
Co-op
1 Love A
Mystery
Dream Harbor
S
10:30
William Tusber
Show
S
Longines-
Wittnauer
Choraliers (ISO)
Little
Symphonies
American
Forum
of the Air
Time For
Defense
S
Robert Q.
Waxworks
Dance
Orchestra
Dangerous
Assignment
(MM)
United—
or Not?
S
Robert Q's
Waxworks
lands for Bonds
Liie (100)
Montgomery
10:30-10:35
Latin Quarter
Orchestra
S
10:45
Vacationland
U.S.A.
S
■
"
«
(10:35-11)
(10:35-11)
TBA
■
■
11:00
News
S
Newi
News
News from
NBC
Three Dons
News
Baukhage
Talking
Hews from NBC
Three Dons
News
Baukhage
Talking
lews from NBC
Three Dons
News
11:15PM
Thoughts
In Passing
thinking
Out Loud
(11:15-15)
Clifton Ullcy
Sports^Report
Dance
Orchestra
U.N.
Highlights
News of
the World
Morgan Beam
Sports^Report
Dance
Orchestra
U.N.
Highlights
News of
the World
Morgan Beatly
Sports^Report
Dance
Orchestra
SUNDAY
ABC CBS MBS NBC
MONDAY - FRIDAY
ABC CBS MBS NBC
SATURDAY
ABC CBS MBS NBC
ABC
9:00 AM
Milton Cross
OperaAlbum
Trinity
Choir
Elder Michaux
Happiness Hour
Co-op
World News
Lockwood Doty
General Foods
Breakfast Club
Swill 8 Co.
Co-op
News
RebtYurleigh
No Network
Service
Co-op
Na School
Today
Co-op
Newt
No Netwark
Service
-InhTSKoa
Hawdy-Daody
(IS)
1:30 PM
National
Vespers
S
1 9:15
News
S
We Hold
These Truths
Breakfast Club
(211) R
No Service
(Co-op)
Tell Your
Neighbor
Na Service
L/P 1/14
1:45
1 9:30
Propheey, Inc.
Voice of Prophecy
m
E. Power
Biggs
Christian Rel.
Church
Back to Gad
Carnival of
Books
Chas. Antell
t National
Health Aids
Ch., Antell
8 National
Health Aids
Anybody Home
2:00
Marines In
Review
S
1 9:45
Hudson Coil
DSH Miners
SpL (14)
Phllc.Corp
Breakfast Club
nm
Various
Programs
Ferry-Morse
Garden Gate
(1II)R
Various
. Programs
2:15
10:00
Message of
Israel
S
Church ol Air
S
Radio Bible
Clasi
(111)
National
Radio Pulpit
S
Sterling Drug
My True Story
(III)
Tani Realemon
Arthur Godfrey
(III) It-
Co-op
Cecil Brown
(»)
PSG. Welcome
Travelers
(144)
SL Louis
Meladiei
Miscellaneous
Program
Archie
Andrews
S
2:30
Sammy Kaye's
Sunday
Serenade
10:15
Godfrey
Lanny Ross
Amer. Protam
Galen Drake
(Ml)
2:45
10:30
Negro College
Choirs
S
Voice of
Propheey
(327)
br. Peale
Art of Living
S
General Mills
Whispering
Streets (224)
Lever Bros.
Arthur Godfrey
(1.2) R
Co-op
Take a Number
Campbell
lauble or Nothing
(140)
Ralston
Space Patrol
(214)
Quiz Kids
Bruce ■
MacFarlane
Pet Milk
lary Lee Taylor
(144)
3:00
This Week
Around the
World S
10:45
Newt
Highlights
Philip Morris
Igainst the Storm
Pillsbury
Arthur Godfrey
(193) R
Helen Hall
3:15
11:00
Fine Arts
Quartet
S
Salt Lake City
Tabernacle
Wm.
Hillmaa
Faultless
Starch Time
(55) Spl.
Lever Bros.
Lone Journey
(257)
National Biscuit
Arthur Godfrey
(193) R
Sterling Drug
Ladies Fair
11-11:25
C-P-P
Strike It Rich
(171)
Junior
Junction
S
Sream of Wheat
Let's Pretend
*(I54)
TBA
My Secret
Story
3:30
r. Billy Graham
our of Decision
(»9)
1 11:15
American
Protam Corp.
Health Quiz
Northwestern U.
Review
S
Morning
Serenade
S
My Beat
S
When a Girl
Marries
S
Bristol-Myers
(MWF)
(290)
Liggett 8 Myers
Arthur Godfrey
(190)
Contnl. Baking
Grand Slam
(52)
Lorillard- Kraft
Queen for
A Day
cTp
Bob 8 Ray
(147)
Eddie Fisher
Show
S
Cannon Mills
Give 8 Take
(151)
TBA
3:45
11:30
The Christian
In Action
S
Invitation to
Learning*
S
U.S. Marine
Band
Hollywood
Love Story
4:00
ospel Bcslg. Co.
Old-Fashioned
evival Hr. (242)
1 11:45
TBA
(TuTh) (257)
Break the Bank
>SG Ivory Snow
Rosemary
(141)
Armour
Dial Dave
Garroway (173)
4:15
1 12:00 N
News
S
People's
Platform
College Choirs
Viewpoint
USA
Prudential
The Jack Berch
Show (256)
General Foods
Wendy Warren
Miles Labs
Curt Massey
Time
No Network
Service
101 Ranch Boys
Armstrong Cork
heatre of Today
(187)
Ian on the Farm
News
At Noon
4:30
12:15 PM
Brunch Time
S
Chan's Fiesta
Serutan
Victor Lindlahr
(149)
Lever Bros.
Aunt Jenny
Johnson 8 Son
News
(12:15-12:25)
he Kate Smith
Show
(MM)
Public Affairs
S
4:45
| 12:30
Co-op
Piano
Playhouse
Howard K.
Smith
Bill Cunningham
Co-op
The Eternal
Light
Not in Service
Whitehall
Helen Trent
(176)
Headline
News
American
Farmer
S
Carnation, Stars
Over Hollywood
(159)
5th Army
Band
U.S.
Marine Band
5:00
San Francisco
Sketch Book
S
12:45
Bill Costello
News
Dawn Bible
Frank 8 Ernest
Whitehall
Our Gal Sunday
(170)
Faith In
Our Time
No Network
Service
5:15
(65)
1 1:00
Churrhr;'. ol
Christ Herald of
Truth (108)
Siring Serenade
Vandevanter 8
The News
S
Critic at Large
Co-op
Paul Harvey
P8G Ivory, Spic
8 Span, Big
Sister (150)
Co-op
Cedric Foster
Navy^Hour
Toni
Grand.Cen.Sta.
(185)
Dance Orch 1
Allis-Chalmers
all. Farm 8 H.
Hour (174)
5:30
Goodyear ,
Greatest Story
(280)
1:15
American Pro-
tam Corp.
Health Quiz
Mike 95
Co-op
Ted Malone
PSG Oxydol
Ma Perkins
(157)
Bob Poole
Show
5:45 PM
DAY
MBS NBC
THURSDAY
ABC CBS MBS NBC
FRIDAY
ABC CBS MBS NBC
SATURDAY
ABC CBS MBS NBC
'J Repeal ol
Kid Strips
News
Bob Warren
S
Not in Service
Metro. Lite Ins.
Allan Jackson
(26)
Repeat of
Kid Strips
News
Lionel Ricau
S
Not in Service
Metro. Life Ins.
Allan Jackson
-W j
Repeat ol
Kid Strips
News
Lionel Ricau
S
Una Mao
Carlisle
S
News
Smiley Whitley
Show
Bob Warren
News
6:00 PM
»
Bill Stern's
Sports Review
(MM)
You and
the World
S
*
Bill Stern's
Sports Review
(MM)
You and
the World
S
Bill Stern's
Sports Review
(MM)
iible Messages
UN on the
Record
"
Earl Godwin's
Washington
6:15
No Network
Service
No Service
No Network
Service
*
No Servict
No Network
Service
Co-op
Harry Wismer
CBS Radio
Sports
Roundup
Report
From the
Pentagon
TBA
6:30
Sun Oil Co.
3-Star Extra
(34)
P&G— Ivory
Lowell Thomas
(106)
Sun Oil Co.
8-Star Extra
(32)
■
P&G-lvory
Lowell Thomas
(106)
«
Sun Oil Co.
3-Star Extra
(33)
Labor-
Management
S
arry LeSeuer
News
Organ
Music
6:45
ult
on Lewis jr.
(349)
Pure Oil Co.
News Time
(34)
Co-op
Headline
Edition
PSG— Oxy. Lava
Dreft— Beulah
(125) R
Fulton Lewis jr.
(349)
Pure Oil Co.
News Time
(30)
Co-op
Headline
Edition
>&G Oxyd. Lava
Dreft— Beulah
:ulton Lewis jr.
(349)
Pure Oil Co.
News Time
(33)
"
This 1 Believe
Saturday at
The Chase
Co-op
Al Heifer
7:00
Co-op
Men's Corner
No Network
Service
Elmer Davis
P&G— Tide
Jack Smith Show
1 (141) R
Co-op
Rukeyser
Reports
No Network
Service
Co-op
Elmer Davis
P&G— Tide
ack Smith Show
JX..
Dinner Date
No Network
Service
Co-op
Bert Andrews
■
Twin Views
of the News
7:15
■ Noxzema
jabriel Heatter
Miles Labs
News ol World
(162)
General Mills
Silver Eagle
(137)
Oldsmobile
Peggy Lee Show
(64) S
Gabriel Heatter
miles Labs
News of World
(162)
General Miffs
Lone Ranger
(153)
Campbell Soup
Club 15
. <m%
Gabriel Heatter
miles Lans
News of World
(162)
Dinner At The
Green Room
S
Gunsmoke
Down You Go
(7:30-7:55)
TBA
7:30
Co-op
7:45-7:55
lutual Newsreel
Chas. Antell
& National
> Health Aids
1 Man's Family
(159) HR
"
Ed. R. Murrow
(100)
Co-op
7:45-7:55
Mutual Newsreel
Miles Labs
1 Man's Family
(160) H R
(See footnote)
Am. Oil-Hamm.
Ed. R. Murrow
(100)
Co-op
7:45-7:55
lutual Newsreel
Miles Labs
1 Man's Family
(159) H R
Sports Roundup
(49)
State Farm
Auto Ins. Co.
C. Brown
7:45
Schlitz Brewing
Halls of Ivy
(175)
Cafe Istanbul
M. Dietrich
S
Ameri. Tob. Co.
F.B.I. in Peace S
War (199)
Chas. Antell
& National
Health Aids
Father Knows
Best
S
R. J. Reynolds
lichard Diamond
(US)
Musiriand
Chas. Antell
& National
Health Aids
General Foods
Roy Rogers
(138;
Dancing
Parly
S
Wrigley
Gene Autry
(140)
20 Questions
Jane Ace
Disc Jockey
8:00
MGM Musical
Jomedy Theatre
of the Air
*
"
"
Adventures of
Casanova
"
"
Adventures of
Maisie
"
"
"
8:15
Kraft
Gildersleeve
(160)
)efense Attorney
•PP
American Chicle
Mr. Keen
(193)
(Co-op)
The Hardy
Family
Nightbeat
Equitable Lite
his Is Your FBI
The Big
Time
(Co-op)
Gracie Fields
Show
Bob & Ray
S
"
GF-Post Cereal
Tarzan
(75) R
(Co-op)
MGM Theatre
of the Air
The Ralph
Edwards Show
S
8:30
"
"
*
'
"
"
"
"
"
"
•
"
8:45
Out of the
Thunder
DeSoto Plymouth
Dealers, You Bet
Your Life (183)
Lorillard
Amateur Hour
(165)
GF— Postum
Mr. Chameleon
(163)
Pal Blade
Rod & Gun Club
L&M Fatima
Dragnet
(171) R
Heinz
Ozzie & Harriet
(288)
Doris Day
Show
Magazine
Theatre
Coca-Cola
Mario Lanza
Show (192)
jF-Grape-Nuts
Gangbusters
•(157) R
The Judy
Canova Show
S
9:00
"
"
. a
"
"
"
"
"
"
■
"
9:15
Family
Theatre
S
Am. Cig. 8 Cig.
The Big Story
(176)
TBA
Co-op
Reporter's
Roundup
Gulf Refining
Counterspy
(123)
Bristol-Myers
fir. District Atty.
(288)
Robert Q's
Waxworks
Armed Forces
Review
Short Story
S
Broadway
Is My Beat
Lombardoland
U.S.A.
S
R. J. Reynolds
Srand Ole Opry
(163)
9:30
"
1 Covered
The Story
(see footnote)
"
"
■
"
"
9:45
A. ML.
Frank Edwards
(135)
Silent Men D
Fairbanks Jr.
Gulf Oil
John Daly
News
Robert Q's
Waxworks
— A. t. ot L —
Frank Edwards
(28)
Amer. iod. i»o.
Your Hit Parade
(180)
Cavalcade of
Sports (283)
(10-10:05)
Morgan News
iapitol Cloakrm.
fl f 0| |_ —
Frank Edwards
(135)
TBA
Saturday at
Shamrock
S
Stars in the Air
ihicago Theatre
of the Air 1
S
R. J. Reynolds
aughan Monroe
(170)
10:00
Co-op
1 Love A
Mystery
"
Club Can Do
S
1 Love A
Mystery
"
"
"
1 Urn A
Mystery
"
"
«
.
10:15
Dance
Orchestra
Life (99)
Montgomery
(10:30-10:35)
Hotel Edison
Orchestra
S
Presidential
Profiles
Dance
Orchestra
Montgomery
(10:30-10:35)
Gulf Oil
John Daly
News
Dance
Orchestra
Dance
Orchestra
Life (99)
Montgomery
(10:30-10:35)
Adolphus Hotel
Orchestra
S
Robert Q's
Waxworks
Chamb. Mus.
Soc. Lower
Basin St.
10:30
TBA
10:35-11:00
"
Tin Pan Valley
10:35-11:00
American Sports
Page
Bill Stern
(10:35-10:45)
"
■
10:45
Co-op
Baukhage
Talking
News from
NBC
Three Dons
News
Co-op
Baukhage
Talking
News from
NBC
News
S
News
Co-op
Baukhage
Talking
News from
NBC
News
S
News
News
News from
NBC
11:00
U.N.
Highlights
News of
the World
Morgan Beatty
Sports Report
S
Dance
Orchestra
U.N.
Highlights
News of
the World
Morgan Beatty
Sporls^Report
Dance
Orchestra
U.N.
Highlights
News ol
the World
Morgan Beatty
Buddy Weed
Trio
S
Dance
Orchestra
Dance
Orchestra
Alex Dreier
11:15 PM
T
1 M
E
SUNDAY
CBS MBS NBC
MONDAY
ABC CBS
- FRIDAY
MBS NBC
SATURDAY
ABC CBS MBS NBC
broadcast '
EDT.
umber of stations; S sustaining; R re-
Vest Coast; TBA to be announced. Time
-9 a.m.. M-F. Stokely-Van Camp, The
ontc Show (295).
Syncopation
Piece
Hour
(Lutheran)
U. of Chicago
Roundtable
Not In Service
Dr. Malone
(153)
Luncheon
with Lopez
Merrill Mueller
S
Show
S
City Hospital
(150)
Dunn on
Discs
Dude Ranch
Jamboree
ABC — 8:55
John (
P&G Duz
Guiding Light
(155)
Wesson Oil
Dr. Paul
(59)
2:30-2:35 p.m.. M-F, John H. Dulany & Son,
rulany Daily Double, (49).
5:55-6 p.m., M-F, World Flight Reporter
7:30-8 p.m., M-W-F, Amer. Bakeries (southeast),
Lone Ranger.
9:55-10 p.m., F, Gen. Foods, Sanka News (283)
* PP (Pyramid Plan) American Chicle &
General Mill, pan icipal ions on The Top Guy.
\V., 8:30-9 p. m. : Defense Attorney, Th.,
8-8:30 p.m.; Stop the Music, Sun., 8:30-8:45
CBS— 11-11:05 a.m.. Sat.. Campana, Bill Shadel
Lor.gines-
Wittnauer
Symphonette
Top Tunes
with
Trendler
The Catholic
Hour
Co-op
M. M. McBride
GF Swan-Cal.
Mrs. Burton
(137)
Dixieland
Matinee
Jane Pickens
Show
Front & Center
S
Hormel & Co.
Music with H.
Girls (120)
(2:25-2:30)
S. C. Johnson
News
Coffee in
Washington
S
(155)
(See footnote)
P&G Tide
Perry Mason
(158)
Meredith
Willson's Music
Room
Your Invitation
To Music
Dixie Four
Quartet
Hats in the Ring
Valentino
(2:35-3:00)
Toni, Seeman
Nora Drake
(165)
Say It
with Music
General Mills
Live Like A
Millionaire (74)
■awrence Welk's
Treasury Show
S
Make Way
for Youth
Georgia
Crackers
Big City
Serenade
American
Protam Corp.
Health Quiz
P&G Ivory Fl.
Brighter Day
(142)
Amer. Tob. Co.
Banghart 2:55
5:55-6 p.
Seur (
9:30-9:35
n., Sun., Best Foods Inc., Larry Le-
181)
.m.. Tues.. Colgate-PalmolRe-Peet Co.
Parsons (1791
i., Th.. Gen. Foods, Shadel News (158)
.. Sat., Gen. Foods. Sanka Salutes (155)
Jimmy Carroll
Elmo Roper
Ladies Be
Seated
S
Miles Labs
Hilltop House
(145)
Co-op
Poole's
Paradise
P&G
Life-Beautiful
(158)
Pan-American
Union
S
Report From
Over Seas
Bandstand
U.S.A.
he Downhomers
S
Louella
9:25-30 p.n
9:25-30 p.rr
* Musi! *
Pillsbury
House Party
. <"5
P&G
Read of Life
(158)
Adventure
In Science
8:30-9:15 a.m.. Sun.. General Foods, Sunday
Morning Gatherin' (107)
3:45-50 p.m., M-F. Kellogg. Carl Smith, (140)
11:30-35 a.m.. Sun., Bill Shadel (S)
4:10-15 p.m.. Sun., Bill Downs (S)
* Sustainers on split network
MBS— 2-4:30 p.m.. Mon.-Sun.. Game of the Day-
Network B (Falstaff Brewing and Co-op).
Gillette Warm-Vp Time, 5 min. preceding
games, Mon.-Sun. Camel Baseball Scoreboard.
5 min. following. Mini -Sat. Wheaties Score-
board. 5 min. following. Sun.
11:25-11:30 a.m., M-Sat.. Johnson & Son, News
11:30-12:00 Noon. M-W-F, Kraft Foods Co.—
co-sponsors Queen for a Day.
4 :;>.">-.-> p.m., S. Bobby Benson— American Chicle
5:15-5:30 p.m.. M. portion of Bobby Benson
sponsored by Kraft Foods Co.
9-9^05 p.m.. M-F, Johns-Manville Corp. Bill
NBC— 8-8:15 a.m., Sltelly Oil, M-F, News (28);
Sat., This Farming Bus.
10:45-11 a.m. Hymn Time. Gen. Mills, (10).
* MM — "Minute Man" Programs.
BROAm^TING
The NewsweeW»/6l Radio and Television
Bandstand
U.S.A.
Earl Godwin's
Washington
Mary Marlin
Lever Bros.
Houseparty
(165)
P&G
Pepper Young
(158)
Lone Pine &
His Mountain-
eers S
Farm News
Co-op
Sports Parade
U. S. Army
Band
John
Cameron
Swayze
Philip Morris
E. Winters (249
Gen F. S. Grady
Cole (46)
P&G
Right to Happi-
ness (158)
Correspondents'
Scratch Pad
Music For
You
Under
Arrest
The Falcon
S
TBA
4-4:30*
Tu-Music by
Antonini
Miscellaneous
Programs
P&G
Backstage Wife
(149)
ABC Late
News
S
Stan Dougherty
TBA
Win Place &
Show Tunes
Thy Neighbors
Voice
S
MW Chicagoan
ThF SL Louis
Matinee
4:25 News t
Mert's Record
Adventures
M-F 4:30-5
5-5:30 M-F
M— B. Benson S
Tu-Sgt. Preston
Th-Sgl. Preston
(Quaker)
WF OrangeCrush
Green Hornet
Sterling Drug
Stella Dallas
(149)
Finnegan's Sat.
Box Scores
S
Horse Racing
Racing
Hearthstone of
the Death Squad
S
Seabrook Farms
Private Files
of Matthew
Bell
4:30-4:55
U. S. Tobacco
Martin Kane
(167)
The Dean
Cameron Show
S
Treasury
Bandstand
Sterling Drug
Young Widder
Brown (149)
International
Jazz Club
S
Cross Section
U.S.A.
Hawaii Calls
Musicana
Manhattan
Maharajah
«
4:55-5 News
Manhtn. Soap
Woman in My
House (177)
Kingan
Arthur Godfrey
Roundtable (97
Wildroot
The Shadow
American Baker
Assoc. Hollywooi
Playhouse (183)
Co-op
Big Jon &
Sparkle
5-5:4! p.m.
No Service
Whitehall
Just Plain Bill
Roseland Ball-
room Orch.
S
Eddie Fisher
Show
Harmony
Rangers
Mind Your
Manners
Mark Trail
S
M-F 5:30-5:50
Songs of the
B-Bar-B
Whitehall
Front Page
Farrell (140)
Admiral
Robt. Trout
Williamson
Whitehall
1212
Kellogg Co.
Space Cadet
P&G
Lorenzo Jones
Jit Home with
Music
Treasury
Bands foi
The Author
Speaks
(alternate wks.)
S
Tu&Th (223)
(105)
Bandstand
Bonds
TELECASTING
May 26, 1952 Copyright 1952
True Detective
Mysteries (515)
(MWF)
Fun Factory
S— See Footnote
Miles Labs
Curt Massey
Time (147) R
M-F5:50-t
Johnson & Son
Cecil Brown
Ex-Lax Inc.
Doctor's Wife
116
Club Aluminum
Club Time
(20)
Johnson & Son
Peewee Reese
Show
Your Key
to Health
"Our Country's Strength
is Created ... 55
REESE H. TAYLOR
President, Union Oil Company of California
"Our country's strength is created by the responsibility and solidarity of individual
citizens in a self-chosen government and economy. It can — and must — be perpet-
uated against all who seek to undermine it. The men and women who invest regu-
larly in United States Defense Bonds are contributing to our national integrity and
to the traditions of personal independence so characteristic of a free people."
Every pay day, 6,500,000 employed men and women . . .
"are contributing to our national integrity and to the tradi-
tion of personal independence . . ." by the systematic pur-
chase of United States Defense Bonds.
How important is this contribution to national economy
and personal security? Let's look at a few figures.
• the cumulative purchases of 6.500,000 Payroll Savers
add up to $130,000,000 per month.
• the number of individual E Bonds sold in 1951 totaled
68,069,000 pieces-87o more than in 1950.
• purchases of $25 and $50 E Bonds— the denominations
popular with Payroll Savers— were greater than the sales
of $500 and $1,000 E Bonds.
• monthly redemptions of unmatured E Bonds during
each of 9 months (April to December, 1951) were less
than 1% of the amounts outstanding.
• the cash value of Series E Bonds held by individuals on
December 31, 1951, amounted to $34,727,000,000-$4.8
billions more than the cash value of Series E's outstand-
ing in August, 1945.
That Americans have built personal security and a reser-
voir of purchasing power exceeding $34.7 billions is due
in no small measure to the patriotism and foresight of men
like Mr. Taylor and other leaders of industry who have
made the Payroll Savings Plan available to their employees.
For help with your Payroll Savings Plan, phone, wire or
write to Savings Bond Division, U.S. Treasury Department,
Suite 700, Washington Building, Washington, D. C.
The U.S. Government does not pay for this advertising. The Treasury De-
partment thanks, for their patriotic donation, the Advertising Council and
>f Radio and Television
CASTING
Page 56 • May 26, 1952
BROADCASTING • Telecasting
NLRB ACTIONS
Cover Five Stations
FIVE stations figured last week
in actions taken by the National
Labor Relations Board involving
a final decision, a recommended
order based on intermediate find-
ings and oral argument.
The stations are KWKH Shreve-
port, La. (International Broadcast-
ing Corp.), KHMO Hannibal, Mo.
(Courier Post Publishing Co.),
WGH Newport News, Va. (Hamp-
ton Roads Broadcasting Corp.),
WNOR (Norfolk . Broadcasting
Corp.) and WTAR (Norfolk Radio
Corp.), both Norfolk, Va.
Preliminary report of a trial
examiner charging KWKH with
certain unfair labor practices was
affirmed and made final decision
of the board last Tuesday. Similar
findings were leveled against
KHMO in an intermediate report.
The three Virginia stations were
involved in a hearing Thursday on
a question relating to composition
of bargaining units.
In the Shreveport case, KWKH
had contended the union, Inter-
national Brotherhood of Electrical
Workers (AFL), did not have a
majority representation among its
five announcers and two control
room operators. IBEW claimed
such a majority.
The station then requested an
NLRB hearing, held in Washing-
ton, D. C, April 8. KWKH claimed
it was deprived of due process of
law on two counts: (1) It did not
have adequate opportunity to file
an answer attacking definitiveness
of the complaint, and (2) it was
handicapped in preparing defense
by NLRB denial of a request for
10- or 15-day continuation of case.
Concedes Doubt Possible
While the board affirmed the ex-
aminer's findings that the station
discharged two announcers, Paul
Crawford and Vendex Marshall,
without just cause, and ordered
KWKH to bargain with IBEW, it
acknowledged there was room for
speculation that the employer had
doubted the union's majority in
good faith.
The board said it took the action,
"even though a majority [Chair-
man Paul M. Herzog, and members
Abe Murdock and Ivar Peterson]
does not find that the respondent's
refusal to recognize the union . . .
violated . . . the act . . ." The
board added: "It was [his] duty
to refrain from disturbing the
status quo by coercive conduct
pending the resolution of the repre-
sentation question . . ."
In charging the union lost its
majority through the employer's
action, the board cited a ruling by
the Court of Appeals for the Fifth
Circuit on a non-broadcast case.
In the KHMO case, Examiner
Stephen Bean charged that the
station discriminatorily discharged
an announcer, Robert Hewitt,
"thereby discouraging member-
ship" in Local 1272 of IBEW
(AFL). He recommended the em-
ploye be reinstated. Mr. Bean ab-
solved KHMO of other alleged un-
fair labor practices cited in the
union's complaint.
Oral arguments were requested
by American Federation of Radio
Artists (AFL) to contest composi-
tion of units designated by NLRB
at WGH and WNOR. Board had
ordered elections at WNOR among
announcers, announcer - engineers
and continuity employes, and at
WGH among announcing and pro-
gramming personnel [B*T, April
14]. No action had been taken
previously in the WTAR case on
the same issue.
AFRA seeks a unit limited to
announcers and announcer - engi-
neers— those who actually appear
before the microphone — and would
exclude continuity, traffic, produc-
tion, sales and promotion person-
nel where each are involved at the
particular station.
In directing elections, the board
in two of the three cases based
its unit designations on the "small
size of the (stations) . . . and
integrated nature of . . . broadcast-
ing operations."
McFARLAND BILL
Debate Schedule Indefinite
DATE for House debate on the
McFarland bill (S 658) still is a
question mark. House leadership
has been aiming at Tuesday or
Wednesday of this week as the
days when they would consider
calling up the bill [B*T, May 12].
However, there have been no
assurances just when the bill will
reach the floor. Some sources pre-
dict the week of June 11 because of
the Memorial Day holidays inter-
rupting House business.
The McFarland bill would touch
up the Communications Act which
has been operative since 1934. It
would streamline a good many of
FCC's functions. The House ver-
sion contains some controversial
sections in comparison to the Sen-
ate-passed bill.
The McFarland measure also
faces possible amendments from
the House floor, one of these on
political broadcasts (see separate
story) , another on charging fees
for AM-TV station licenses. Latter
proposal hinges on action by Rep.
Alvin E. O'Konski (R-Wis.). It is
also expected that there may be
some questioning on the floor re-
garding the House Interstate and
Foreign Commerce Committee's
added section on anti-newspaper
discrimination.
Herman Kasser
HERMAN KASSER, 72, manager
of the Seaboard Adv. Co., Phila-
delphia, died May 17. He was a
member of the Panonia Beneficial
Assn. and Brith Achim Beneficial
Assn. Surviving are his wife, two
sons and two daughters.
ATTENDING luncheon in Downtown Club of Dallas, Tex., are (I to r) Amon
Carter Jr., pres.. Fort Worth Star-Telegram (WBAP); Henry G. Little, exec,
v. p., Campbell-Ewald Co., honored guest; E. M. Dealey, pres., Dallas Morn-
ing News (WFAA), luncheon host; John W. Runyon, pres., KRLD Dallas, and
Bert N. Honea, v. p., gen. mgr., Star-Telegram.
PRELIM I NARY-testing KBIG Avalon,
Calif., signals are (I to r) James Van-
(fivesr, John I. Edwards and Jack
O'Mara, of John I. Edwards & Assoc. ;
Robert J. McAndrews, KBIG cosrl.
mgr.; iofon H. Poole, sta. owner, and
Don Ponti-js, San Francisco mgr.,
Robert Meeker Asso;.
KRSC S°f*H= and food v-co ants ar?
awarded first place by Advertising *■
Sales Club of Seattle at banquet
v/here Bill Simpson (2d I), KRSC sis.
mgr., receives certificate from Trevor
Evans (3d I), banquet chairman.
Harold Ridalls (I), KRSC mgr., and
Elroy McCaw (r), KRSC pres., received
honorable mention for public service.
AT WFBR Baltimore broadcast of LESLIE H. PEARD (I)
Muntz-TV new showroom and office-
warehouse opening are (I to r) Hal W.
Brown, Muntz-TV v. p.; Don Adams,
WFBR not. sis. mgr.; Bob St. Clair,
Muntz-TV Baltimore mgr., and John
E. Surrick, WFBR v. p.-gen. mgr.
Baltimore, and Arnold Wilkes, WBAL
dir. of pub. affairs and education, ad-
mire plaque presented by NBC ac-
knowledging WBAL's 25-year NBC
affiliation.
SETTLING details for KNX Los Angeles buy of / Was a Communist i<>*
the FBI, a Frederic W. Ziv Co. production, are Dana Andrews (seated), pro-
gram star, and (standing, I to r) Tommy Greenhow, Ziv producer, and CBS
Radio Pacific executives, Leon Forsyth, merchandising mgr.; Sherril Taylor,
sis. prom, mgr., and Edwin W. Buckalew, asst. gen. mgr. for sis.
From where I sit
6y Joe Marsh
How Nervy
Can a "Tenant" Get?
"Harry the Hermit" dropped in to
see Judge Cunningham the other day
and immediately started complaining
about that dilapidated house he lives
in over near Greenwood Lake.
"Who's my landlord?" Harry
wanted to know. "Whoever you pay
rent to," says the Judge. "Don't pay
any rent" says Harry. "Moved into
that house about twelve years ago and
nobody ever came to collect."
"Well," says the Judge, looking
mystified, "what do you have to com-
plain about?" "Plenty," replies Harry.
"The rain's been pouring in my liv-
ing room and if someone doesn't fix
that roof, I'm moving out!"
Now Harry was only having a little
joke, but from where I sit Tve seen
people act just about as nervy as this
sometimes — seriously. Like those who
enjoy all the rights Americans have
worked for, and yet would take away
some of those freedoms from others —
for example, our right to enjoy a
friendly glass of beer occasionally. I
say these "leaks of intolerance" have
no place in the "home of liberty."
IBEW CONTRACTS
Set at 72 L. A. Outlets
NEW contracts negotiated by
IBEW Local 45 give engineers and
technicians of 12 Los Angeles area
independent AM and FM stations
weekly wage increases varying
from 5 to 9%, effective May 1.
Besides KRKD KLAC KFVD
KGFJ KFWB KFAC KFMV (FM)
Lcs Angeles, stations include
KGER KFOX Lcng Beach and
KWKW KALI KXLA Pasadena.
Along with other improved work-
ing conditions, a 20% mileage in-
crease for engineers on outside as-
signments also was negotiated.
Stations further agreed to encour-
age use of Local 45's "hiring pool"
in employing new technicians.
Affecting advertising agencies
and included for first time is a new
clause written into contracts which
specifies that all remote pickups not
made by station employes will be
controlled by the union similar to
AFM's "casual" setup for musi-
cians.
IBEW last week filed an NLRB
petition of certification as collec-
tive bargaining representative for
six engineers and technicians of
KGIL San Fernando, currently rep-
resented by NABET (CIO).
LIQUOR ADS
Copyright, 1952, United States Brewers Foundation
Rank Fourth, WSWA Hears
LIQUOR is now the fourth most
heavily advertised product in the
nation with distillers spending
$100 million a year in advertising,
Dan Goldstein, director of advertis-
ing and merchandising for Schen-
ley Distributors Inc., told the ninth
annual convention of the Wine and
Spirits Wholesalers of America last
Monday in Los Angeles.
Mr. Goldstein said pre-selling of
name brands by distillers through
national and local advertising is
vital to profitable retail operation
in "today's high cost of doing busi-
ness." David Bunim, vice presi-
dent of Schenley Industries Inc.,
told delegates Tuesday that the
beverage field faces return to a
"buyers' market" of "confiscatory
liquor taxes."
KBS 'BONANZA7
'SrraaiSI Towns Are Rich Vem'
KEYSTONE Broadcasting System,
network of 504 small-town stations,
last week claimed there is a "bon-
anza" awaiting advertisers in com-
munities outside major market
areas.
KBS pointed out that the 1948
Census of Business reports that
more than a third of the nation's
business is transacted outside
major metropolitan areas.
As for TV's effect on KBS listen-
ing, officials explained that 411
KBS stations are in counties
"wholly outside the claimed cover-
age of TV stations. In fact,"
officials added, "the swiftest and
steepest rise in KBS billings coin-
cided with the emergence of tele-
vision as a major medium."
WIS 'No Worry' Tour
ALMOST 300 Midwesterners
have made reservations—
with $50 deposits — for the
WLS Chicago "no - worry"
tour to Alaska in August.
Response was tabulated with-
in two weeks after six an-
nouncements on the station's
popular Dinnerbell Time.
Originally scheduled as a one-
trip promotion for 200 per-
sons, it has been expanded
with addition of another all-
expense tour, with costs of
$500 to $600.
NARBA ACTION
Urged by Sen. Case
SENATE has been urged to take
up consideration of the North
American Regional Broadcast
Agreement that pends before the
Senate Foreign Relations Com-
mittee.
The call came from Sen. Francis
Case (R-S. D.) on the Senate floor
May 15 when FCC Vice Chairman
Rosel H. Hyde was confirmed for
another term on the Commission
[B»T, May 19]. Sen. Case was
acting minority leader.
Noting Comr. Hyde's activity to-
ward negotiating NARBA, Sen.
Case asked Senate Majority Leader
Ernest W. McFarland (D-Ariz.)
whether confirmation of Comr.
Hyde would have any effect on the
agreement. Sen. McFarland said
the agreement now was the respon-
sibility of the Senate and not con-
nected with confirmation.
Sen. Case called attention to
"the importance of having some
action on the agreement. ... I be-
lieve a proper tribute to his [Comr.
Hyde's] work would be to bring
up for consideration by the Senate
the agreement Mr. Hyde worked so
hard to negotiate."
NBC HOftOtS KDYL
yipoTs Station's 30th Year
KDYL Salt Lake City was saluted
in a half-hour NBC program, Salt
Lake City — 1320, upon the station's
30th anniversary and its comple-
tion of 20 years as an affiliate of
NBC. KDYL operates on 1320 kc
with 5 kw power.
After the network salute, the
station followed with A Cavalcade
of Progress, recapturing the sounds
and excitement of the past 30 years
through recordings of memorable
events in KDYL's broadcasting
history.
Francis H. Marling
FUNERAL services were held May
21 in Glencoe, a Chicago suburb,
for Francis H. Marling, 59, adver-
tising manager of the Pure Oil Co.
Mr. Marling, who worked at Pure
Oil more than 20 years, died May
18 in his Glencoe home. He was a
graduate of Princeton U. Surviv-
ing are his wife, Nancy, and four
daughters.
Page
58
• May 26, 1952
BROADCASTING • Telecasting
How to write
a million orders!
Remember when they introduced "the
pen that could write under water?"
It was more than just a stunt. For
when the ball-point pen first appeared
in the stores, its acceptance was so sud-
den—the demand for the new pens so
tremendous — that its manufacturer
faced a serious problem.
He had to deliver more than a million
pens— to every part of the country— in a
matter of days !
What did he do? He turned to the
world's fastest shipping method. He
delivered his pens via Air Express !
Air Express helped create a million-
dollar business almost overnight !
For expanding markets, creating
good will, there's no substitute for the
speed of Air Express. You can profit
from its regular use, because:
it's fastest — Air Express gets top
priority of all commercial shipping
services— gives the fastest, most com-
plete door-to-door pickup and delivery
service in all cities and principal towns
at no extra cost.
it's dependable — Air Express pro-
vides one-carrier responsibility all the
way and gets a receipt upon delivery.
it's profitable— Air Express service
costs less than you think, gives you
many profit-making opportunities.
Call your local agent of Air Express
Division, Railway Express Agency.
•AIR [XPfffSS
GETS THERE FIRST
OADCASTING • Telecasting
May 26, 1952 • Page 59
Strictly Business
(Continued from page 18)
for Delta, the similar voice making
it appear the airline was sponsor-
ing the program.
From the late Henry Ford,
whom Mr. Cobb met as a cub re-
porter, he borrowed this philoso-
phy: "Learn as much as you can
about everything you can; it will
all be useful some day." A sign on
Mr. Cobb's desk indicates another
outlook upon life: "Why make it
difficult . . . with a little more
effort you can make it impossible."
When James Heys Cobb Jr.
> joined Delta as director of pub-
licity in 1941, the pieces of a seem-
. ing patchwork of interests began
to interlock.
: Young Jimmy Cobb began his
career taking art lessons, but soon
turned to writing as editor of his
school papers. His first business
venture came at ten in a direct mail
, Advertisement
program to automobile owners
whose cars needed repainting. His
job was to copy down license num-
bers of cars needing paint jobs, for
which he got a dollar for each re-
paint customer.
Gaining proficiency in photog-
raphy, he joined the staff of a
Savannah, Ga., newspaper as
combination reporter-photographer
upon graduation in 1933 from the
U. of Georgia. He stayed three
years, did a stint with the AP in
Miami and returned to Savannah
to become executive secretary to
the mayor, who had requested
Delta to seek a route to the city.
The application was approved
and when Delta made its pre-in-
augural flight through Savannah,
Mr. Cobb went along to represent
the mayor, who disliked flying.
Here he met C. E. Woolman, presi-
Letter from a man who
believes in what he sells
Roger W. Clipp, General Manager, WFIL tells
why, how and where he advertises
It's always nice to hear from
someone who believes in what
he sells — and backs it up with
the long green. The letter we
received recently from Roger
W. Clipp, General Manager of
WFIL, Philadelphia, is a sample
of what we mean.
He believes in advertising,
radio and his station, WFIL.
So he advertises to sell ad-
vertising and radio and WFIL.
The letter below, with but
204 words gives you his views
on why, how and where a Radio
station should be promoted to
those who buy advertising. Here
is what he says:
"We are most enthusiastic
about the reception accorded
our trade advertising series in
Printers' Ink.
"When we began our current
schedule of double spread ad-
vertisements almost a year ago,
we were anxious to produce a
campaign utilizing real selling
facts about our market, about
radio and about WFIL. We
have a profound belief in the
role of radio as advertising's
most economical mass circula-
tion medium and specifically in
WFIL's effective coverage of the
nation's third market. That
belief translated into black and
white is our trade campaign.
"Naturally, we want our story
to reach those who are in a posi-
tion to take action in buying
advertising time — not only
Bob Kenyon
those advertisers
with a going
interest in radio,
but, beyond
them, other ad-
vertisers and
their agencies
who someday
will be interested
in selling by ra-
dio in WFIL-adelphia. Print-
ers' Ink gives us that coverage.
"Through Printers' Ink we're
reaching not only today's ad-
vertisers but tomorrow's time
buyers as well. We know that
WFIL will sell, but we realize
that first we have to sell WFIL.
We believe that a good sound
sales story on the station and
its market will accomplish that
objective.
"Printers' Ink is getting our
message across where we want
it understood."
Suggestion: if you've got mes-
sages for advertisers and agen-
cies, consistent advertising in
Printers' Ink is a good way to
deliver them. Our mass cir-
culation of 23,309 paid sub-
scribers gives you maximum
coverage of the advertising,
management, sales and agen-
cies executives who buy a large
part of today's radio time.
When may we give you more
details?
ROBERT E. KENYON, JR.
Advertising Director
[Printers Ink
dent and general manager of Delta,
and other Delta officials who were
so impressed with Mr. Cobb's work
in securing newspaper and radio
publicity concerning the flight that
they invited him to take charge of
a new Delta department — publicity.
A short interval as an ensign in
Navy intelligence prevented im-
mediate acceptance of the Delta
offer, but when Mr. Cobb received
a physical discharge from the
Navy, he joined the air line in
August, 1941, as director of pub-
licity and later of advertising.
His largest campaign was the
introduction of Delta's DC-6 fleet
in 1948, calling for a gigantic pro-
motional and advertising campaign
lasting several weeks. All types
of media were used, including a
special publicity flight from the
West Coast for newspaper and ra-
dio men, and complimentary flights
over each DC-6 city for local busi-
nessmen, radio and press people.
Mr. Cobb's main interest out-
side Delta is his old ranch-style
year-around home on Niskey Lake,
20 minutes driving time from
Delta's headquarters at the Munici-
pal Airport in Atlanta. After
living on the seacoast the whole
Cobb family is "web-footed" any-
way, he says, and here gets a
chance to swim and fish. Here,
also, Mr. Cobb can follow his other
hobbies of carpentry and design.
Married to the former Neota
Barber of Savannah, Mr. Cobb is
father of James H. Ill, 11, and
William Allen, 6. He is a member
of Delta Tau Delta social frater-
nity, Sigma Delta Chi journalism
fraternity and the Public Relations
Society of America.
NBC SHIFTS
Staff Changes Announced
HAROLD W. SHEPARD, hereto-
fore supervisor of sales promotion
for NBC radio, has been appointed
manager of sales development, ad-
vertising and promotion for NBC
spot sales, in a series of network
personnel shifts announced last
week.
H. Norman Neubert, spot sales
promotion manager since July, will
resume his former duties as mer-
chandising manager of network
owned stations.
William A. J. Lauten, trade news
editor for the press department, has
been promoted to serve as radio
manager.
Mr. Shepard joined NBC in
March 1950 as a radio sales promo-
tion writer and was named super-
visor of network radio sales pro-
motion in June 1951.
Mr. Neubert entered the network
as merchandising manager of
owned and operated stations also
in March 1950 after having been
associated with R. H. Macy & Co.
public relations manager and divi-
sional advertising manager.
Mr. Lauten will report directly
to Frank Young, department di-
rector, in his new assignment. He
joined NBC in January 1949.
Ernest Otto, staff writer, will serve
as an assistant to Mr. Lauten as
well as to Allen H. Kalmus, TV
manager.
KOB ANSWERS
Petition on 770 kc Status
"SUMMARY return" of KOB Al-
buquerque, N. M., from its present
770 kc assignment (special service
authorization) to 1030 kc, as pro-
posed in an FCC petition filed by
ABC [B*T, May 19], was opposed
last week by the Albuquerque sta-
tion. ABC had contended FCC
should not approve transfer of
KOB-AM-TV from T. M. Pepper-
day to Time Inc. and former FCC
Chairman Wayne Coy without
clearing up KOB's status on 770 kc.
KOB's reply to ABC, filed by
Ralph L. Walker, of Pierson & Ball,
contended the appropriate relief is
for FCC to deny the ABC petition,
act on the transfer application, and
then proceed to a decision on the
channel and frequency matter.
It was contended by KOB that
summary transfer to its 1130 kc
assignment could not be legally
taken by FCC without consent of
WBZ Boston, occupying the un-
duplicated channel.
205 East 42nd Street, New York 17, N. Y.
Chicago • Pasadena • Atlanta • Boston • London
Eisenhower Coverage
MBS has completed plans for three-
day coverage of Gen. Eisenhower's
return to his home in Abilene,
Kan. [B«T, May 12]. Highlight
of the Abilene ceremonies, to be
broadcast June 3-5, will be the gen-
eral's speech June 4.
Page 60 • May 26, 1952
SECURITY RULE
Set for Senate Inquiry
ORGANIZATION of a Senate in-
vestigation into President Tru-
man's controversial security order
was begun last week [B»T, Mav
19].
Sen. Blair Moody (D-Mich.) , who
introduced the resolution author-
izing the inquiry, was named chair-
man of an investigating subcom-
mittee appointed a fortnight ago.
Sens. John L. McClellan (D-Ark.)
and Richard M. Nixon (R-Calif.)
were named last week to fill out
the subcommittee which also in-
cludes Sens. A. S. Mike Monroney
(D-Okla.) and Andrew F. Schoep-
pel (R-Kan.).
An advisory council of five to
seven Washington newsmen, of
radio-TV, the press or periodicals,
also will be appointed to assist
the subcommittee in its inquiry.
MATERIALS
Four Metals De-Controlled
FURTHER easing of controls on
scarce materials, most of them
used in radio-TV equipment pro-
duction and construction, was in-
dicated by the government last
week.
The National Production Author-
ity freed four metals— bismuth,
cadmium, lead and antimony —
from controls and eased restrictions
on a fifth, zinc. Increased supplies
of cobalt, nickel, copper and
aluminum also were in prospect.
BROADCASTING • Telecasting
A MONTHLY REPORT TO EDITORS
Highlighting Significant Facts about Bituminous Coal
CEMENT INDUSTRY FINDS NEW USE FOR COAL BY-PRODUCT.
New uses for coal by-products seem endless. Recently, engineers discovered that when
coal flyash is added to Portland cement the concrete's strength is greatly increased. Coal
serves the cement industry in another way, too — as the basic fuel used to generate the
intense heat that fuses limestone and clay into cement. And for this purpose the cement
industry now uses more than 8 million tons of coal a year. The industry has expanded to
the extent that its coal consumption is almost double what it was prior to World War II.
ENGINEER PREDICTS COAL PRODUCTION RATE WILL INCREASE FIVEFOLD.
In a speech recently made at Massachusetts Institute of Technology, a prominent en-
gineering executive painted this possible picture of the coal industry of the future: Coal
will be mined by ingenious machines and transported by pipeline to plants where it will
be continuously processed into tars and coal char. Production rates will be five times
higher than those common today to meet the increased demands of coal's regular cus-
tomers as well as the tremendous requirements of the synthetic fuels industry. One
striking thing about this prediction is that almost every facility the engineer described
is either already being actually used by the coal industry or is operating experimentally.
BIG GAIN IS MADE IN EFFICIENCY OF COAL UTILIZATION.
Year by year, American industry has been putting coal to work more efficiently. The
electric utilities, for example, have increased their efficiency of coal utilization more than
six times since the beginning of the century. Last year the utilities burned about 102
million tons of bituminous coal to do a job that would have required 630 million tons at
the 1899 level of efficiency. Even in the span of a single year, 1950 to 1951, utilization
efficiency increased 4.2%, saving the utilities more than four million tons of coal.
PULP AND PAPER MILLS NOW USE LOTS OF COAL.
A recent engineering survey shows that the pulp and paper industry— which has had
phenomenal growth, especially in the South— is becoming a major consumer of coal.
Upwards of 15 million tons of coal is utilized annually. This is a remarkable tonnage in
view of the fact that pulp and paper mills are big users of their own by-product fuels:
black liquor and bark. Of the fuels purchased by this industry, the survey revealed, coal
accounts for about 56%; oil and natural gas, 22% each.
If you have any questions about coal or
the coal industry, your inquiry to us will
receive prompt reply.
BITUMINOUS COAL INSTITUTE
A Department of National Coal Association
320 Southern Building, Washington, D. C.
BROADCASTING • Telecasting
May 26, 1952 • Page 61
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editorial 4
TV Cum Laude
EVEN Comr. Hennock and the day-dreaming
educators whose cause she has been advancing
to who-knows-what eventual political advantage
ought to realize by now that no more than a
handful of the 242 TV channels reserved for
educators will be occupied by them.
Operation of full-scale television stations
simply costs too much for schools.
We suggest, however, that there is a way
for education to make good use of TV. Being
practical, this proposal may not appeal im-
mediately to day-dreamers, but it could get
a lot of schools into television, whereas the
FCC's absurd plan can't.
If a school wants to use TV for teaching
students, it can do it better by a closed
circuit system on the campus than by the
infinitely more expensive method of broad-
casting. Closed circuit systems might well be
within the means of many educational institu-
tions. Nearly all campuses now have their
"gaspipe" radio stations.
Well, how about programming to the off-
campus TV audience? There's an answer to
that too. Although we would be silly to repre-
sent this as a wholesale commitment, we ven-
ture that most commercial telecasters would
agree to running a line or a micro-wave relay
into the studios of schools that had closed
circuit TV. They also would agree to broadcast
a reasonable amount of educational program-
ming originating at schools, providing, of
course, the programming was good. Already
there have been several arrangements be-
tween schools and commercial broadcasters
and both sides seem happy with them.
We think this plan makes sense. It would
cost everybody less money and result in get-
ting more education into TV than ever will
be possible under the FCC's system. It also
would enable the FCC to take those 242 chan-
nels off ice.
McCarran at Bat
HOWEVER mischievous his purpose, Sen. Pat
McCarran may have performed a useful serv-
ice for radio, television and the U. S. public
in introducing a resolution to exclude broad-
casting from Senate hearings.
First, the introduction of such unremittingly
restrictive legislation may stir broadcasters
from the deplorable apathy with which thpy
have received Speaker Rayburn's ban against
radio and TV in the House. The petition of the
NARTB filed at midweek suggests that in this
case, unlike that in the House, broadcasters may
take a strong position. Surely the prospect of
being legislated out of the Senate ought to
arouse any news medium.
Second, Sen. McCarran's action may have
opened the way for a hearing at which a
thorough discussion of radio's and television's
places in the news gathering family could be
had. The more discussion of this subject the
better. If a hearing is held and all sides given
adequate time, we cannot help but feel much
confusion would be cleared up.
It's not surprising that Sen. Estes Kefauver,
whose televised crime committee hearings first
brought him into the national picture, has
come out strongly against the proposed ban.
In our view, the confusion exists principally
because those opposed to broadcasting refuse
to recognize that the thing worrying them is
Page 64 • May 26, 1952
not broadcasting at all but rather the frank,
unedited exposure of congressional committee
conduct. It would be well to get this straight,
and there would seem to be no better way
than through a hearing on the McCarran
Resolution.
With his usual logic, Edward R. Murrow
summed up the situation on the "freedom
front" last Monday over CBS. He cited (1)
President Truman's executive order of last
September which makes every government
department and agency its own censor; (2)
Speaker Rayburn's ban; (3) the voice vote,
with only 31 House members present, which
authorized an inquiry into radio and TV pro-
gramming (Gathings Resolution), and, finally
(4) the McCarran Resolution.
"In combination," said Mr. Murrow, "they
represent both a threat to censorship and a
denial of the right of television and of radio
to employ the tools of their trade — the mike
and camera — to disseminate information."
It should be evident that these actions are
rot mere coincidences. They constitute a trend.
It isn't enough for a scattering of professional
newsmen in broadcasting to protest. This calls
for the vigorous participation of management.
To do otherwise would be gross negligence.
These thrusts must be resisted. We see in
the Gathings Resolution sinister implications
that could further restrict freedom of expres-
sion and thought. The McCarran Resolution
embodies a menace which must be counter-
attacked by management. Else it will be a
confession that management does not believe
radio and TV really are news media.
f~ our respects to:
Football Bossism
THE collegiate football industry, hell-bent
to prevent the taxpayers from having what
they want, has just won another "victory." It
has snuffed out the Atlantic Refining Co.'s
sponsorship of football broadcasts of a score of
eastern colleges, terminating 16 years of pleas-
ant and profitable association in radio.
It was a force play. NCAA has served notice
that it will repeat the 1951 monopoly-blackout
tactics this year.
Since it isn't an eleemosynary institution,
Atlantic Refining had no alternative. It is
turning from Saturday radio to Sunday tele-
vision; from college to professional games.
Thus blocked from telecasting college games,
Atlantic did the obvious and dropped college
football altogether because it no longer is
able "to back up its radio coverage with tele-
vision coverage, gaining audience in the newer
medium to balance audience losses in radio."
NCAA already is under Dept. of Justice
scrutiny because of last year's blackouts.
It has more than cursory knowledge of the
government's conspiracy suit against the Na-
tional Professional Football League for a
much milder form of "monopoly."
And to compound its arrogance, NCAA has
loosed an unscientific and notably inaccurate
survey which obviously distorts the effect of
its TV-blackout on football gate receipts.
This latest "victory" was preceded last
year by another coup, wherein some of the
leading colleges lost Atlantic Refining spon-
sorship because of NCAA's effort to sweep
back the electronic tide. These colleges had
benefited by receiving substantial fees for
broadcast rights, with which to build new
stadia and libraries. They profited by stimula-
tion of interest in their teams.
Atlantic was the bellwether in breaking
through the resistance of some of the old-
line colleges on broadcasts of sporting events.
It was the first, also, to back college football
telecasts, with ten years in the video field.
Inevitably, we think, there will come the
retribution. NCAA would be well advised to
study up on anti-trust litigation.
KENNETH KENNARD HACKATHORN
"T DIDN'T know a kilowatt from a dough-
^ nut," says Kenneth Hackathorn, general
manager, WHK Cleveland, in recalling
his first days in radio.
Fortunately for Mr. Hackathorn, his initial
job in radio required salesmanship experience,
not technical knowledge, and he was a veteran
salesman.
Mr. Hackathorn had come up through the
ranks in the classified ad department of the
Cleveland Plain Dealer, owner of WHK and
the old WCLE Cleveland.
In January 1938, the newspaper asked Mr.
Hackathorn to accept the position of sales
manager for both stations. He adapted him-
self quickly and the stations grew. In July
1944, he was named vice president and gen-
eral manager of WHK.
This meant much to Mr. Hackathorn, not
only because it crowned a successful business
career but also because Cleveland is his na-
tive city.
Mr. Hackathorn was born in that Ohio city
June 7, 1900. He was christened Kenneth Ken-
nard Hackathorn, a name that was to become
synonymous with Cleveland radio.
His early schooling was in Lakewood, Ohio.
While in high school there, he was building an
athletic career until a knee injury forced him
from scholastic competition. He earned a
B. A. degree at Cornell U., class of 1923.
Although he had learned the theory of
business administration at Cornell, Mr. Hacka-
thorn's business experience dated back to
boyhood.
At age 10, he worked with a farmer selling
produce door-to-door from a horse and wagon.
During school vacations, he sailed on the
Great Lakes, and served in a checkerboard of
other miscellaneous jobs.
After college, his first step up the ladder
was in the auditing department of the White
Sewing Machine Co. Soon thereafter, with a
partner, he opened up a store handling White
Sewing Machines and other appliances.
In 1925, Mr. Hackathorn joined the classified
ad department of the Plain Dealer. As his
know-how gained momentum, he was promoted
successively to assistant classified manager in
1935, and classified manager in 1936. Then
in 1938 he switched to radio.
With the aid of a good sales department and
an efficient secretary, Mr. Hackathorn man-
aged to survive his first few months in the
seemingly confusing radio world. After that,
(Continued on page 67)
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JACK HARRIS, General Manager
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BROADCASTING • Telecastin,
May 26, 1952 • Page 65
First or Second in
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Between 6 a.m. and 7p.m.
MILITARY FUNDS
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' ' home-growns' ' — outstand-
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instance:
Completely outclasses its
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MELODY BALLROOM
Top-rated disc jockey show
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NELSON BAKER SHOW
1st in its time period!
EVERY WOMAN'S HOUR
Top-rated 30 -minute
woman's show!
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Top locally produced show
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Misses being tops for 3-hour
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Buy where the top shows
are — buy on . . .
*Jan.-Feb. 1952
Pulie Report
ABC NETWORK
5000 WATTS IN BALTIMORE, MD.
Page 66 • May 26, 1952
Radio-TV Activity May
Be Curtailed
RADIO-TV activity in the Pentagon faces a drastic curtailment if Con-
gress sustains threatened cuts in funds for the military's public in-
formation operations.
Defense Dept. authorities are concerned over action already taken by
the House and now under study by *
too, as public service features, he
added.
Mr. Dillon's branch did lose one
program last week, though for an-
other reason — the suspension of
the Liberty network. There is a
possibility that excerpts of Defense
Report, a 15-minute documentary,
may be incorporated into the Armed
Forces Review on MBS.
These and other Defense Dept.
OPI shows — Time for Defense on
ABC and Pentagon-Washington on
DuMont TV Network — could face
serious personnel and production
difficulties in the event funds are
depleted on Capitol Hill.
This predicament at the Defense
Dept. level has been taking shape
since early this year when it was
revealed that the Pentagon shows
were being reappraised in terms of
their dollars-and-cents value [B*T,
Feb. 11]. Since then, congres-
sional attacks on the number of
OPI specialists have mounted.
The Air Force has hinted that
curtailment was possible in its ra-
dio-TV programs last March,
though this feeling stemmed di-
rectly from a directive of Air
Force Secretary Thomas Finletter.
It called for a 65% cut in person-
a Senate Appropriations subcom-
mittee headed by Chairman Joseph
C. O'Mahoney (D-Wyo.).
If the upper chamber sustains
the House recommendations, the
department's Office of Public In-
formation faces a 75% slash in
funds and personnel, with adverse
effects certain to be reflected in the
production of its informational or
"prestige" radio-TV network pro-
grams.
Pentagon authorities are pre-
pared to request permission of Sen.
O'Mahoney to testify against the
cut in expenditures — from $1,250,-
000 sought in the budget to the
$312,000 which would be allowed by
the House.
Military personnel procurement
officials face the same problem in
recruiting before the subcommit-
tee, in respect to fiscal '52 and '53
monies. Congressional criticism has
been leveled at paid advertising
campaigns and public information
specialists.
Symbolic of these economy, moves
was the revelation last week that
the Air Force is dropping its Air
Force Hour on MBS after four
consecutive years of broadcasts.
While AF authorities claim the
show is going off for the summer
and may be resumed this fall, they
concede that reduction in OPI per-
sonnel was a major factor. The
program bowed out May 11.
On the Defense Dept. OPI front,
Charles Dillon, chief of the Radio-
TV Branch, told Broadcasting •
Telecasting that the 75% slash,
if authorized by Congress, "would
have the effect of cutting OPI
operations to virtually nothing."
He said every effort would be made,
however, to retain the programs
because of their informational value
in the current cold war. Military
authorities and networks are de-
sirious of keeping the broadcasts,
ANTUNER DISPUTE
Settled Out of Court
DISPUTE between Thomas S. Lee
Enterprises, owner of WOR-AM-
TV New York, and Antuner Co.,
Stamford, Conn., and its agency,
Cavanaugh-Shore & Co., New York,
was settled out of court fortnight
ago.
Lee Enterprises had filed suit in
Superior Court of New York to col-
lect $8,638.02 allegedly due from
the agency and Antuner for time
charges and money allegedly re-
funded by stations to Antuner cus-
tomers [B«T, April 28]. Cava-
naugh-Shore also was sued for $4,-
105.90 allegedly due for commer-
cial announcements. Mid-week com-
parison of agency-station records
and payments indicated the total
debt was $6,084.21, payment of
which closed the issue.
nel by May 1 [B*T, March 31].
Another Air Force program,
Serenade in Blue, could be affected
over the long run, although the
service reportedly has a sufficient
backlog of transcribed broadcasts
to span the summer months.
The recruiting dilemma is re-
flected in pending fiscal '53 funds,
sharply pared by the House, for
radio, TV and other media adver-
tising and fiscal '52 expenditures
($2.1 million) still frozen by Con-
gressional mandate. Total of $1,-
050,000 for advertising is under
legislative scrutiny for the coming
year [B*T, May 19, April 14].
TRUMAN STAFF
Fritchey To Be Named
APPOINTMENT of Clayton B.
Fritchey, public information direc-
tor for the Dept. of Defense, as
special assistant to President Tru-
man was expected to be announced
momentarily, according to pub-
lished reports last week.
Mr. Fritchey was to announce
his resignation from the Defense
Dept. information post which he
has held since November 1950. He
is expected to serve in a special
information or news capacity on
the White House staff.
Report of the appointment
tied into earlier speculation that
Mr. Fritchey, a former newspaper-
man, would be named to the Demo-
cratic National Committee as pub-
lic relations consultant [Closed
Circuit, April 14].
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CROSLEY BROADCASTING CORPORATION
BROADCASTING • Telecasting
Our Respects to
(Continued from page 6If)
he stood very solidly on his own.
WHK at that time did not have
a merchandising department. With-
in a year, he had an aggressive
merchandise department operating,
and had instituted other sound
business methods.
Looking ahead, Mr. Hackathorn
comments, "The future of the sta-
tion is best expressed by a recent
opening of new and larger office
and studio facilities which, I be-
lieve, expresses the utmost faith in
the future of radio.
"Obviously," he adds, "our new
. ocation took into consideration the
possibility and hope of securine a
television license. WHK has with-
stood the first onslaughts of tele-
vision and our local business is
showing good improvement over
1950 and 1951."
Since entering the radio field,
!Mr. Hackathorn has consistently
felt that radio offered the strongest
means of mass appeal and could
be used by anyone as an advertis-
ing medium to move merchandise
and sell services.
He looks upon the senior broad-
cast medium as "a greater force in
building the community, the home
and the nation. Radio has become
an integral part of our national
economy and has helped to mold a
way of life that can only be found
in a country such as ours.
"WHK, like other stations
throughout the country, will con-
tinue to play a leading part in the
educational, cultural and economic
life of every community."
A glance at Mr. Hackathorn's
outside activities will convince any-
one that he is doing his active best
to make the station more a part
of the community.
Mr. Hackathorn is active in the
Cleveland Chamber of Commerce
program committee and the Cleve-
land Advertising Club. He is direc-
tor and secretary of the Hermit
Club, past president of the Cleve-
land Executives' Club, a member
of the Heights Rotary Club of
Greater Cleveland, director of the
Junior Achievement and is past
president of the Cornell Club of
Cleveland.
His staunchest supporter and
confidante is the former Bernice
Helen Albaugh. whom he married
Nov. 22, 1924.
When a few leisure hours ap-
pear unexpectedly in his crowded
day, Mr. Hackathorn finds relaxa-
tion in golf and in playing cards.
His future plans look toward
solidifying WHK's position as one
of the top stations in the north-
eastern Ohio market. He hopes
that he eventually will be instru-
mental in building a TV station to
a leading position in the same mar-
ket.
AFA Old Timers
ADVERTISING Federation of
America will hold a dinner for men
and women who have been in ad-
vertising 25 years or more during
its 48th annual convention at New
York's Waldorf-Astoria, June 8-11.
BROADCASTING • Teleca
GOOD COMMUNITY RELATIONS
start when a new plant is still
in the blueprint stage. Radio can help!
Never before has American industry expanded
at such a pace' And even7 time a new plant
arises, new problems in community relations
arise with it.
To solve these problems, many growing com-
panies use radio . . effectively, economically and
regularly. Radio programs prepare a community
for the arrival of a new industrial neighbor.
Radio programs explain a new plant's policies
and purposes. Radio programs attract em-
ployees . . both from areas close to the plant
and from outlying territories that other media
simply don't reach.
If you're locating a new plant, don't overlook
the help that radio offers. And if you're building
in any one of these six industrial centers . .
Boston, Springfield, Philadelphia, Pittsburgh,
Fort Wayne, or Portland, Oregon., get in
touch with the Westinghouse station that serves
your area. There you'll find wide experience
in using radio to help industry make friends
with its neighbors.
WESTINGHOUSE RADIO STATIONS Inc
WBZ • WBZA • KYW ■ KDKA ■ WOWO • KEX • WBZ-TV
National Representatives. Free & Peters, except for
WBZ-TV: for WBZ-TY, NBC Spot Sales
May 26, 1952 • Page 67
Only ONE Station
DOMINATES
This Rich
Growing
15-County
Market
with
RETAIL SALES
of
$580,950,000*
* Sales Management, 1952 Sur-
vey of Buying Power.
WINSTON-SALEM
Page 68 • May 26, 1952
front office
R
USSELL E. OFFHAUS, former assistant manager, WMRY New Or-
leans, to WMFS Chattanooga, as general manager.
V. MONTERO-DIAZ elected executive vice president of WORA Maya-
guez, WPRP Ponce and El Dia, Ponce daily newspaper.
SAMUEL N. NEMER, sales manager, WLOL Minneapolis-St. Paul,
to WDGY there in same capacity.
WALLACE HUTCHINSON, assistant manager, ad-
vertising-promotion department, NBC radio, Holly-
wood, promoted to account executive. Succeeding him
is PRESTON WHITNEY, script writer, M-G-M.
WALKER REPRESENTATIVES Co. appointed na-
tional representative for WWPB Miami.
AL MANN, recently discharged from Navy, to sales
and program staffs, KVWO Cheyenne, Wyo.
Mr. Nemer
WALTER STOUSE, engineering staff, WMFJ Daytona Beach, Fla., ap-
pointed assistant station manager.
JUANITA HALL, formerly of Radio Reps., Chicago, to John E. Pearson
Co., station representative firm, same city, as member of sales staff.
JAMES BURGESS, former national sales representative, Columbus
(Ohio) Citizen, appointed sales executive for WLWC
(TV) Columbus.
BERT DEMERS, sales manager, KRKL Kirkland,
Wash., to KOMO Seattle, as account executive.
ALAN B. JOHNSTONE, sales manager, KGO San
Francisco, to KCBS that city, in same capacity.
EDWIN METCALFE, account executive, KTTV (TV)
Hollywood, to KECA-TV Los Angeles, as sales service
manager.
Mr. Burgess
ROBERT E. KNOLL, manager of Lancaster, Pa., branch of Onita Spe-
cialty Co., to sales staff of WLAN that city.
WINSTON L. CLARK rejoins WORZ Orlando, Fla., as sales man-
ager.
WALTER TOLLESON and BARNEY HANSEN to
newly opened San Francisco office of KEAR San Mateo,
Calif., as account executives.
WILLIAM L. WEIL appointed general manager of
WTTH Port Huron, Mich., assisted by ALICE M.
ANDERSON. GAYLORD FORBES named station's
sales manager.
HENRY I. CHRISTAL Co., N. Y., appointed national
representative by WTMJ Milwaukee.
Mr. Clark
DAVID A. HARRIS, Ruthrauff & Ryan, N. Y., to sales staff of George
W. Clark Inc., radio station representative, same city.
Pelionali • • •
JAMES D. SHOUSE, chairman of the board, Crosley Broadcasting Corp.,
will deliver commencement address June 2 at Wilmington (Ohio) Col-
lege. . . . KLAUS LANDSBERG, vice president, Paramount Television
Productions Inc. and general manager, KTLA (TV) Hollywood, nomi-
nated for entry in November edition of Who's Who in Los Angeles County.
. . . BILL WHITLEY, director of public affairs, CBS Pacific Network,
recuperating in Hollywood Presbyterian Hospital from injuries sustained
in automobile accident. . . . GENE HILL, vice president-general man-
ager, WORZ Orlando, Fla., father of boy, Eugene, May 14. WILLIAM
MURRELL Jr., station's secretary-treasurer, father of boy, May 16. MRS.
HILL is daughter of MR. and MRS. WILLIAM MURRELL, executive
vice president and president of the station, respectively.
WILLIAM H. SYLK, president, WPEN Philadelphia, was honored with
dinner May 24 for 15 years of leadership in community and Zionist
movement. . . . RUSSELL BAER, manager of CHEX Peterborough,
Ont., elected president of Peterborough Sales and Advertising Club.
EUGENE BANNVART
Adman Dies in New York
EUGENE J. K. BANNVART, 57,
vice president of Cecil & Presbrey
Inc., New York, died May 18 in
New York Hospital after a brief
illness.
Mr. Bannvart entered advertis-
ing as advertising manager of Mc-
Cormick & Co., Baltimore. Follow-
ing a term as manager of Cecil &
Presbrey's Baltimore office, Mr.
Bannvart went to Russia. He re-
turned to this country in 1936 and
was made a vice president of Black-
ett, Sample & Hummert Adv. in
Chicago. He became a vice presi-
dent of the Biow Co. in New York
in 1943. Rejoining Cecil & Pres-
brey in 1949, he was appointed vice
president. He leaves his wife, Mrs.
Helen K. Bannvart.
Astin Named for NBS
DR. ALLEN V. ASTIN, widely
known in electronics, was nomi-
nated Tuesday by President Tru-
man to be director of the National
Bureau of Standards. He has been
acting director since resignation
last October of Dr. E. U. Condon,
who became research director for
Corning Glass Corp. Dr. Astin
joined the bureau in 1932. He
worked in radio telemetering and
was a key figure in development of
the proximity radar fuse which
detonates a missile at a desired
distance from an object.
Angling for
New Markets?
If you're fishing for new mar-
kets, past result stories point
to KFYR as a likely spot. The
station with the nation's larg-
est area coverage, KFYR
doesn't depend on "fish stor-
ies"—offers the national ad-
vertiser hard-hitting facts which
bear out KFYR's coverage and
selling claims in this rich, rural
market.
L
ma
BISMARCK, N. DAK
7
5000 WATTS-N.B.C AFFILIATE
Rep. by John Blair
BROADCASTING • Telecasting
GUILD WRITES
Network News Sponsors
LETTERS were being mailed to
some 70 sponsors of NBC, CBS
and ABC radio newscasts by the
Radio Writers Guild to explain the
reasons for its strike, pending
against the three networks to es-
tablish commercial fees for staff
newswriters, Ira Marion, Eastern
regional vice president, said last
week.
Similar messages were sent the
previous week to sponsors of na-
tional presidential convention cov-
erage this summer, he added. The
strike is approved by RWG mem-
bership as well as the council of
its parent, Authors League of
America.
RACING INQUIRY
WLAP, KLAC-TV
Petition FCC
Baseball on KEX-FM
BROADCASTS of Pacific Coast
League Portland Beavers baseball
games have been inaugurated by
KEX-FM Portland, Westinghouse
station, as service to FM listeners.
Station also has granted rebroad-
cast rights to some 10 AM North-
west outlets comprising a baseball
network on sponsored basis. KEX-
FM coverage is sustaining. KEX-
FM is duplicating KEX from 3
p.m. to game time, at 8:30 p.m.
PDT.
TWO stations— WLAP Lexington, Ky., and KLAC-TV Los Angeles-
last week asked the FCC to reconsider its Feb. 25 action designating
them for hearing because of programs carrying information on horse
races [P»»T, March 3].
The Commission set 16 station li- *-
censes for hearing in February to
bring the entire question of racing
news to a head. Its action fol-
lowed study of questionnaires in
which stations described the extent
to which they carry racing news.
The FCC took the position that
some track programs giving odds,
scratches, track conditions, prices
paid, etc., tend to promote gam-
bling.
WLAP told the FCC it had dis-
continued a program called Sports
Parlay in 1950 after more than a
decade. The program was a 1-5
p. m. Saturday feature during the
summer racing months. Last March
12 it discontinued Sports Review, a
daily 15-minute broadcast at 5:30
p. m.
The station pointed out it has
never broadcast horse racing infor-
mation during substantial segments
of afternoon broadcast time "on a
regular basis, so as to cause pro-
gram imbalance inconsistent with
operation in the public interest and
has never broadcast information
pertaining to horse racing, or any
ONE ANNOUNCEMENT --
TWO OUT-OF-TOWN CUSTOMERS
$2,450 in Sales
ROCK ISt
MOLINE
AND EAST MOLINE
IN ILLINOIS
Davenport's Burkeholder Custom Kitchens has had
schedule of advertising on WOC for 2x/2 years. Store
owner J. K. Burkeholder knows this schedule builds
sales volume. Has many specific instances proving this
fact.
For example, in January '52, a Clinton, Iowa, man
driving near Davenport on his way to Burlington,
heard a Burkeholder announcement. Stopped in Daven-
port store; told them to get in touch with his wife about
remodelling their kitchen.
Within week, Burkeholder had a $1,350 order from
this Clinton family. But more, Clinton man's brother
contacted Burkeholder; purchased a $1,100 custom-
built steel kitchen. Result of one WOC announcement —
$2,450 in sales. Said the Clinton man: "Credit WOC
with this sale, for until I heard the announcement, I
didn't know about the Burkeholder firm."
Proof that when you want sales volume in the
Quint-Cities — nation's 71st retail market — you want
WOC. Contact us direct, or your nearest F & P man.
Free & Peters, Inc.
Exclusive National Representatives
Davenport, Iowa
Basic NBC Affiliate
5000 W. - 1420 KC
Col. B. J. Palmer, President
Ernest C. Sanders, Manager
other sporting event, in a manner
making it particularly susceptible
of use as an aid to illegal gam-
bling."
Program content of Sports Par-
lay, it was added, contained infor-
mation of all sports, interspersed
with popular music and "purposely
deleted some information regard-
ing races broadcast on Sports
Parlay which might conceivably
have been helpful to bookmaking
operations."
WLAP said it desires to con-
tinue broadcasting the daily fea-
ture race during the Keeneland
Race Course meetings, ten days
each in spring and fall. The track
is non-profit and owned by those
interested in breeding, training and
racing, it was stated, and conduct-
ed on highest ethical standards. It
also would broadcast news cover-
age of important races such as the
Kentucky Derby.
Petition asking removal from the
hearing docket and grant of license
renewal, filed by Paul A. O'Bryan,
of Dow, Lohnes & Albertson, Wash-
ington, said sponsors were of a
normal type.
KLAC-TV told the FCC it had
discontinued all regular daily tele-
casts of horse racing information
last Feb. 28. During the entire
time it carried racing information
on a regular basis, the station
states, it telecast only the mutuels
paid and the results of the races,
not including entries, scratches,
probable jockeys, winning jockeys,
jockey changes, weights, weather,
time, pre-race odds and similar de-
tails.
KLAC-TV's Present Schedule
When the FCC set KLAC-TV for
hearing, according to the station,
it was telecasting results only three
times each weekday, generally a
half-hour to two hours after the
races were run. It is not currently
telecasting racing data "except for
incidental references in news and
sports news programs to feature
races such as the Kentucky Derby."
The racing information was car-
ried during a general variety pro-
gram covering several hours,
KLAC-TV told the FCC, with nor-
mal and usually acceptable spon-
sors. Public interest in the sport
is high in Southern California,
with attendance surpassing all
other spectator sports combined,
according to KLAC-TV, which adds
that it has built up a large sports
following. Racing information did
not exceed nine to 25 minutes on
weekdays, Monday through Friday.
KLAC-TV pointed to the WANN
Annapolis, Md., and WJZ-TV New
York renewals as precedents for
its petition to be removed from the
hearing docket. John P. Hearne,
Hollywood attorney, filed the peti-
tion, with Krieger & Jorgensen also
listed as counsel.
another
big extra value
for K-NUZ
advertisers!
K-NUZ plugged your product
to 107,000 people at the
Houston Annual Home Show,
March 30-April 6!
Currently advertised prod-
ucts on Houston's leading
independent station — fea-
tured in an impressive
booth display with glitter-
ing signs, helium filled bal-
loons and a revolving dis-
play of K-NUZ's top disc
jockey personalities - - at-
tracted the attention of
Home Show visitors . . .
thousands of regular
K-NUZ listeners.
1 K-NUZ was Houston's only
A radio station giving its od-
jl vertisers this big plus value!
MAKE YOUR ADVERTISING DOL-
LARS MULTIPLY INTO SALES
DOLLARS - BUY K-NUZ FOR MER-
C HAND I SING PLUS VALUES!
BROADCASTING •
Call FORJOE, National Repre-
sentative or DAVE MORRIS,
General Manager at
KEystone 2581
TWX-HO 414
K-NUZ
HOUSTON'S LEADING INDEPENDENT
May 26, 1952 • Page 69
RADIO and TV Naval Reserve public relations officers
on one-day cruise aboard training carrier, USS Cabot, dur-
ing sixth volunteer public relations seminar by Navy
Office of Information, in Pensacola-Key West area April
13-26, represented stations in four states and Hawaii.
They are (I to r): Lt. Cmdr. John E. Reilly, WMEX Boston;
Lt. Cole J. Keyes, WGN-TV Chicago; Lt. William J.
Willis Jr. and Lt Cmdr. Walter R. Bishop, public rela-
tions manager, both WRVA Richmond; Lt. Cmdr. C. J.
Woodhouse, commercial manager, WDNC Durham, N.C.;
Lt. Cmdr. John Tansey, WRVA, and Lt. E. F. Donnell,
general manager, KGMB Honolulu.
VOA BUDGET FIGHT
To Resume This Week
RESTORATION of fund cuts in
the Voice of America and other
U. S. international information
activities to the full budget request
of $133 million will be sought by
the State Dept. on Capitol Hill
this week.
While no date had been set, it
was understood that a Senate Ap-
propriations subcommittee prob-
ably would hold hearings on the
1953 budget sometime this week.
Chairman is Sen. Pat McCarran
(D-Nev.).
Top officials of the International
Information Administration — pre-
sumably Dr. Wilson Compton, ad-
miristrator — an-1 the State Dept.'s
International Broadcasting Serv-
ice— Foy Kohler, IBS chief, and
George Herrick, facilities direc-
tor— are expected to testify on the
need for restoring monies cut by
the House earlier this spring.
The lower chamber specified no
actual operating figure for short-
wave broadcast operations, but
levied substantial cuts in the in-
formation program which would
bear heavily on VGA's budget. It
pared the program from $133 mil-
lion to $85 million.
At stake, as State Dept. officials
THE BARNES
SUIVEY
sells — s
THE DIFFICULT CLIENT
■ Now there is an answer for the client who asks "WHO
listens?" One high priced merchandise client using the
Barnes survey showed that his radio program was reach-
ing 64% of all of his potential customers! Yet his over
all rating was low.
■ YOU MAKE THE SURVEY YOURSELF. The local
retailer hau trust in you and in many cases has never
heard of national survey organizations. We analyze your
results and send you a certificate properly notarized.
■ The BARNES SURVEY kit includes complete instruc-
tions, sample letters for the mail portion of the survey,
sample telephone conversations for the telephone por-
tion, analysis sheets and recommendations for increasing
audiences.
B Recommended for discriminating clients and stations
who want to improve their business.
■ Immediate shipment on receipt of check or money
older. S25.()0 for cities under 125,000 population. $37.50
for cities over 125,000 population.
WADE BARNES COMPANY
1917 Westheimer, Houston 6, Texas
Phone: KEystone 6681
prepare to present their case, are
expenditures for two overseas radio
bases to be completed later this
year and for two new transmitter-
equipped ships.
The House knocked out $36.7 mil-
lion for the seven station projects.
A sum of $27 million voted by the
House Appropriations Committee
for radio broadcasting also would
be cut substantially if the overall
reduction is signed into law. VOA
received $19.8 million in regular
appropriations during the fiscal
year ending June 30.
Soon
KGU 30TH BIRTHDAY
Plans for TV
KGU HONOLULU celebrated its
30th birthday with an announce-
ment by Lorrin P. Thurston, presi-
dent and general manager of the
Advertiser Publishing Co., licensee
of the station and publisher of
The Honolulu Advertiser, that
KGU expects to install Hawaii's
first television station.
Mr. Thurston said the new TV
station is expected to be on the air,
"if all goes well," by February 1953
in a broadcast observing the sta-
tion's birthday. The Advertiser's
May 11 issue carried a panorama
of KGU's 30 years of service dur-
ing which such greats as Presi-
dent Roosevelt, Amelia Earhart
and Guglielmo Marconi have spoken
into its microphone.
WEAS PROTESTS
Newspaper Log Omissions
NEW FUEL was added to the
Atlanta newspaper-radio dispute
last week as WEAS Decatur, Ga.,
reported it has protested to FCC
the failure of the Atlanta Journal
and Constitution to carry the pro-
gram logs of seven of ten radio
stations serving the area, includ-
ing WEAS.
The E. D. Rivers Jr. station
charges the action of the news-
papers, which prior to their merger
under Atlanta Newspapers Inc.
had carried free listings of all
radio and TV stations there, "di-
rectly results from" Mr. Rivers'
protest of Atlanta Newspapers'
sale of WSB-TV Atlanta (Chan-
nel 8, WLTV(TV) to Broadcasting
Inc. [B*T, Aug. 27, 1951].
WEAS contends the papers now
carry only the listings of WAGA
(CBS), WGST (ABC), WSB
(NBC), WSB-TV, WLTV (TV)
and WAGA-TV, all Atlanta, while
omitting the logs of WEAS and
WGLS Decatur, WTJH East Point
and WERD, WBGE, WQXI and
WATL, all Atlanta. WEAS as-
serts further that the papers carry
news items concerning programs
on only the three radio stations
whose program logs are carried.
WEAS, stating "hundreds of
complaints" have been received
from listeners respecting omission
of the WEAS program log in the
two papers, informed FCC it was
unsuccessful on three occasions in
efforts to have its log restored to
listing. WEAS asks FCC to take
"such action as is necessary to
bring about a change in the policy
of Atlanta Newspapers Inc."
Queried by Broadcasting •
Telecasting, J. Leonard Reinsch,
managing director of the Cox sta-
tions, and a director of Atlanta
Newspapers, Inc., said:
"It is unfortunate at a time when
the Commission is overworked, that
there should be filed a letter con-
taining information so careless in
fact."
SWITCH to 45 rpm. system of re-
corded music effective June 4 has been
announced at WNEW New York.
Heavy spot campaign will precede con-
version, according to station reports.
We Have The Customers
and we now have
HIL F. BEST
as National [Representative
to tell you about it.
CALL YOUR NEAREST BEST OFFICE
Vlflginfl HOLLAND, MICHIGAN
WI1 1 V The Tulip City
Page 70 • May 26, 1952
BROADCASTING • Telecasting
VfSAZ
HUNTINGTON, W. VA.
SERVING 3 STATES
EQUAL TIME RULE
Non-Comm. FM Reminded
NON-COMMERCIAL, educational
FM stations must treat political
candidates in the same manner
commercial broadcast stations are
required to, according to an FCC
report and order a fortnight ago.
The order amended the FM rules to
include a new section providing
that if any non-commercial, educa-
tional FM station permits a legally
qualified candidate to use its
facility, it must provide the same
and equivalent time to all other
legally qualified candidates and
.may not censor their scripts.
Order was originally proposed in
1950 when it was discovered that
' this provision had been omitted
from the FCC's non-commercial,
educational FM rules. Later that
year, Westinghouse Radio Stations
Inc. petitioned the Commission to
enlarge the provision to include
supporters of candidates as well as
candidates themselves. This fol-
lowed a ruling by the U. S. District
Court stating that Sec. 315 of the
Communications Act (which deals
with political broadcasts) also in-
cluded supporters. This view was
reversed by the U. S. Court of Ap-
peals, which held that Sec. 315 ap-
plied to candidates only and not to
supporters. Since the courts de-
cided that supporters are not
covered under Sec. 315, the Com-
mission dismissed the Westing-
house petition.
'COURIER' SHAKEDOWN CRUISE
Ship Called a Valucble VGA Weapo:
SHAKEDOWN cruise of the State
Dept.'s fioating transmitter has
proved the "vagabond" Courier to
be the "most versatile and one of
the most effective weapons thus far
developed to promote the "Cam-
paign cf Truth."
This is the conviction expressed
in a preliminary report of an 18-
day test in the Panama Canal Zone
circulated in the State Dept. last
week. The ship is now at Hoboken,
ry. J., preparatory to start of actual
operation!
"The tests . . . establish beyond
any question of doubt the prac-
ticality of the project. . . . They
reveal that the Courier is a techni-
cally perfected broadcasting vehi-
cle for bringing to the front door
cf any target area, the full
strength of our message," the re-
port states.
During the 18-day trial run,
three transmitters were used . to
broadcast programs daily for six
hours continuously. Prior to reach-
ing the Canal Zone, the Coast
Guard ship visited Venezuela, Co-
lombia and Panama City. Later it
stopped in Vera Cruz, Mexico.
To avoid interference with other
stations, the ship operated its
mediumwave transmitter at one-
third of its 150 kw power, fanning
out 800 miles from the zone, with
WSYR s Local
Radio Sales
UP 39%
For the period ending April 30, WSYR's local radio
sales were 39% ahead of 1951. The local advertisers
responsible for this increase are the ones in the best
position to test the effectiveness of all media. They
know which advertising keeps the cash register
National Spot Advertisers
TAKE NOTE
Write, Wire, Phone or Ask Headley-Reed
AC USE
570 KC
WSYR — AM-FM-TV — The Only Complete
Broadcast Institution in Central New York
NBC Affiliate • Headley-Reed, National Repr
satisfactory results. Shortwave
transmission with two 35 kw trans-
ir.itters "was generally satisfactory
throughout the entire target area,"
it was reported. VOA shared the
1510 kc frequency with WLAC
Nashville during part of the tests.
While signals were aimed at
Latin American countries, monitors
reported signals in New York,
London, Tangier, Munich, "Spain,
Scotland, Sweden and New Zea-
Purpose of the Latin American
trial was to combat Soviet propa-
3'anda and to win allies among the
Carribean audisnce. The State
Dept. reported that it has received
hundreds of letters from various
countries reporting on satisfactory
reception of transmissions.
"In addition to providing satis-
factory coverage for its mission,
the transmissions of the Courier
have provided valuable radio propa-
gation data not previously avail-
able," the report said.
Congress "has withheld consent
from funds to build other seagoing
transmitters, pending results of
the vessel's first venture on the
high seas.
RADIO-TV SESSION
To Convene at Stanford
TENTH summer session of the
Stanford Radio-TV Institute will
begin June 19 in cooperation with
KNBC and KPIX (TV) San Fran-
cisco, according to an announce-
ment made by Prof. Stanley T.
Doner, director of the institute.
Staff members from the two sta-
tions will serve as instructors in
addition to regular Stanford fac-
ulty members from the speech and
drama department.
Instructors from KNBC include:
Lloyd E. Yoder, general manager;
George Greaves, assistant general
manager and program director;
John H. Thompson, manager of
news and public affairs, and Walter
Tolleson, assistant sales manager
for NBC Western Div. KPIX staff
personnel who will participate are
Philip G. Lasky, vice president-
general manager; Richard C. D.
Bell, assistant to the president, and
George Mathieson, production man-
ager.
Courses will be offered in all
phases of radio and television. A
TV workshop is included in the
curriculum. Program from the
workshop will be telecast by KPIX.
Enrollment in the institute,
scheduled to run eight weeks, is
limited to 75 students. Anyone who
has completed two years of college
work or its equivalent may apply.
Classes will meet alternatelv in
the San Francisco studios of KPIX
and KNBC and on the university
campus.
HISTORY of development of radio
and particularly growth of WORC
Worcester, Mass., will be recorded in
murals being painted by Ben Blake
for station's new studios.
AVAILABLE
for the
First Time
in Two Years!
A
WOMAN'S
PARTICIPATION
SHOW —
THE WOMEN'S
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CALENDAR
1:30-1:45 P.M.
MONDAY-FRIDAY |
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The Branham Co.
5000 WATTS DAY
1000 WATTS NIGHT
930 KC
BROADCASTING • Telecasting
RADIO STATION
VfSAZ
May 26, 1952 • Page 71
Five Quarter Hours
Weekly
NOW
TRANSCRIBED
. . . An audience-building,
prestige program that will
attract both LISTENERS
and SPONSORS to your
station, featuring one of
the nation's leading au-
thorities on economic sub-
jects and world events.
•
... A vital commentary
on the news by the author
of many best - selling
books with circulation
reaching into the millions.
•
. . . Also, Americans,
Speak Up! — another top-
flight production which
recently won its second
FREEDOMS FOUNDA-
TION award — is avail-
able one quarter hour
weekly.
In production more than
three years, and currently
carried by more than three hun-
dred stations across the nation,
both programs ore now offered
exclusively in each market on
a no-cost basis for sustaining
programming — nominal talent
fes when commercial.
GET THE BEAT ON YOUR
COMPETITOR BY BEING THE
FIR>T IN YOUR CITY TO
TAKE ADVANTAGE OF THIS
OPPORTUNITY TO SCHEDULE
THESE TIMELY PROGRAMS.
Stations now scheduling will
be fully protected.
For fu!l particulars, wire or telephone:
R. K. Scott, Sales Director
America's Future, Inc.
205 East 42nd Street,
New York 17, N. Y.
MUrray Hill 4-6023
air-casters
SOMMERVILLE pro-
o program director,
RICHARD
moted
WITH Port Huron, Mich.
BILL WRIGHT joins WIP Philadel-
phia announcing staff.
ROBERT C. LIVINGSTON, executive
producer, KHJ - TV Hollywood, to
KNBH (TV) that city as director.
BOB DOLL, WCSI Columbus, Ind.,
appointed station promotion director.
PACE WOODS, director of audience
promotion, ABC Hollywood, to KNBH
(TV) that city promotion-advertising
department. He succeeds NORMAN
HOPPS who transfers to station's pro-
duction department.
SAM GIFFORD, KRDO Colorado
Springs, to WHAS
Louisville, on pro-
duction staff.
RICHARD W.
CLARK joins an-
nouncing staff,
WFIL Philadel-
phia.
JACKSON WIL-
LES, circulation
department, Curtis
Publishing Co.,
Phila., to advertis-
ing department,
Gifford
WFLN that city.
BOB VAN CAMPS, WSB-AM-TV At-
lanta, signed by Atlanta Pops Or-
chestra to narrate forthcoming sum-
mer concert series.
JOHN VICTOR NOWAK, free lance
announcer, to WABY Albany, N. Y.,
as announcer-producer of weekly
Polish Bells Polka Party Show.
LILLIAN KLAKE named woman's pro-
gram director, WLDY Ladysmith,
Wis., succeeding AGNES FOSTER,
who has retired.
ANNE HOLLAND, assistant to the
director of public affairs, WBAL-AM-
TV Baltimore, named "Woman of the
Year" by city's Women's Advertising
Club.
STAN RICHARDS, WBET Brockton,
Mass., to WORL Boston as disc
jockey, replacing BILL RYAN, who
now serves in NBC newsroom, New
York.
PAUL SPEEGLE, San Francisco
drama critic, appointed assistant pro-
gram director for Radio Free Asia.
HOMER MARTZ, director of agricul-
ture, KDKA Pittsburgh, elected to
board of directors of city's District
Dairy Council.
TOM MANESS, WMIT Charlotte pro-
gram director, to WPTF Raleigh, as
continuity supervisor.
WENDELL D. PALMER, continuity
manager, WTMJ-AM-FM Milwaukee,
elected vice president of city's alumni
chapter of Alpha Delta Sigma, na-
tional advertising fraternity.
CLARK MANNING, announcer at
KFQD Anchorage, Alaska, to WIBM
Jackson, Mich.
LEW LOWRY to KGO San Francisco
as disc jockey.
KAY STEWART, WIP Philadelphia
record room assistant, has resigned.
ART TACKER joins WCRB Waltham,
Mass., as disc jockey.
CURLEY RAASCH, announcer,
WOKW Sturgeon Bay, Wis., to WRCO
Richland Center, Wis., as program
director.
PETE MATTHEWS, staff announcer,
WSAZ-AM-TV Huntington, W. Va.,
to WOWO Fort Wayne, Ind., in same
capacity.
BERI MOORE, staff announcer and
copy writer, WMOX Meridian, Miss.,
appointed program director at WABB
Mobile, Ala.
MARION GANGE appointed produc-
tion manager at WHIO-TV Dayton.
BY COLVIG, continuity acceptance
editor, KECA Los Angeles, transfers
to ABC there, as promotion depart-
ment copy writer.
GEORGE WOOD appointed program
director, KXLW St. Louis.
GEORGE LOGAN, disc jockey, WKRO
Cairo, 111., and DWIGHT LOOK GOR-
DON, WINN Louisville disc jockey, to
KXLW St. Louis in same capacities.
LOIS HASZILLO, Universal Record-
ers Inc., joins Hollywood headquart-
ers staff, KBIG Avalon, Calif.
PAUL WEST, director of Housewives
Protective League on KIRO Seattle,
to KCBS San Francisco, in same
capacity.
TOM McCANN, staff announcer, KJR
Seattle, to KOMO that city, in same
capacity. PAUL S. MORRIS, an-
nouncer-engineer, KING-TV Seattle,
to KOMO as producer.
JAMES ORGILL, continuity director,
WGAR Cleveland, named director of
radio and TV films for Community
Chests and Councils of America and
United Defense Fund.
MIKE SILVER, announcer, WRAL-
AM-FM Raleigh, N. C, to WGTM
Wilson, N. C, in same capacity.
SABBY LEWIS, orchestra leader,
joins WHEE Boston for daily disc
jockey show.
PHIL ELLIS, announcer, WPTF Ral-
eigh, father of girl, Karen, May 2.
JOE REAVES, station's farm direc-
tor, father of boy, John.
ewl • • •
BILL NIETFELD, KCBS San Fran-
cisco news director, named to advis-
ory committee on publicity for Amer-
ican Assn. for United Nations Inc. in
northern California.
GRANT HOLCOMB, newscaster,
KNXT (TV) and
CBS Radio, Holly-
wood, named di-
rector of news and
public affairs
KNXT (TV) and
CBS-TV that city.
DON WAYNE, pro-
duction manager,
WHIO-TV Dayton,
promoted to di-
rector of news and
special events.
Mr. Holcomb
JOHN DENMAN,
WJR Detroit newscaster, resigns to
direct public relations for Rep.
Charles E. Potter's (R-Mich.) cam-
paign for U. S. Senate.
ACTOR TAX AID
Average Wage Basis Urged
REVISION of income tax laws so
that talent may average earnings
over a period of years will be
proposed to Congress by a special
Hollywood committee of attorneys
and tax experts.
Headed by Jerry Geisler, presi-
dent Beverly Hills Bar Assn., com-
mittee has named Gabriel Hoffen-
berg, movie tax expert as chair-
man. Other members include Lon
A. Brooks, past president Beverly
Hills Bar Assn.; Ann Eosenthal,
counsel for William Morris Agen-
cy; Meyer M. Willner, counsel for
Friars Club.
Mr. Hoffenberg pointed out that
an actor may earn $30,000 one
year and only $3,000 the next.
Under present laws he keeps very
little of that money, whereas if
allowed to average income over
both years, he would retain more.
Proposed revision will be placed
before Congress when it reconvenes
next January.
KMBC - KFRM news programs are the
most-listened-to newscasts in the heart
of America. They enjoy their high rat-
ings because of the reputation for accu-
racy and immediacy built by the KMBC-
KFRM News Department.
Here is a tremendous sales potential in
one of the nation's richest markets. ..the
great Kansas City Primary trade area.
Call KMBC-KFRM or askyour nearest
Free & Peters' colonel for complete de-
tails on the mighty voice of the KMBC-
KFRM Team and for newscast availa-
bilities.
KMBC
of Kansas City
KFRM
for Rural Kansas
6th oldest CBS Affiliate
N.Y. AWRT ELECTS
MacDonald Named President
NEW officers of New York Chap-
ter, American Women in Radio &
Television, elected Monday at
chapter's annual dinner meeting in
New York's Hotel Warwick, in-
clude :
Duncan MacDonald, women's director
of DuMont TV Network, president;
Dorothy Kemble, MBS, first vice presi-
dent; Barbara Welles, WOR New York
commentator, second vice president;
Helen Whyte, British Information Serv-
ices, secretary, and Alma Graef, MBS,
treasurer.
NEWS on
KMBC-KFRM
is TOPS...
...because KMBC-KFRM
stays on 'top' of the NEWS!
If:
Page 72 • May 26, 1952
BROADCASTING • Telecasi
571,000
People with
$420,267,000
Effective buying power'
PRODUCTION GROOP
ODM Forms on Equipment
ADVISORY Committee on Produc-
' tion Equipment has been formed
within the Office of Defense Mo-
bilization, Dr. John R. Steelman,
acting Defense Chief, announced
May 16. The group was set up on
recommendation of President Tru-
man to review federal policy and
make concrete suggestions for im-
provement to Dr. Steelman.
Heading the committee is Harold
Vance, board chairman and presi-
dent of Studebaker Corp. Other
members include Clay Bedford,
president of Chase Aircraft; Manly
Fleischmann, current Defense Po-
duction Administrator, who resigns
>June 1; and Gen. K. B. Wolfe, for-
mer chief of Air Force procure-
ment. Purpose of group is to weigh
availability of production equip-
ment to meet defense needs, and
maintenance of capacity to produce
mobilization and standby equip-
ment.
ISA REALIGNS
JAMES BORMANN (e), news and
pjblic affairs director, WCCO Min-
neapolis, receives the Minneapolis
Junior Chamber of Commerce award
"for distinguished public and com-
munity service" from Jack Dodd (I),
chamber president, and Jim Mickel-
son (r), public relations committee
chairman cf the civic group.
UN WEEK
WINS on Conventions
WINS New York, station of the
Crosley Broadcasting Corp., will
furnish direct coverage of both
Republican and Democratic na-
tional conventions in Chicago this
July, according to Harry C. Folts,
general manager, who said Thurs-
day the station thus becomes the
only independent in New York—
'and one of the few in the country —
j to carry on-scene broadcasts. The
station plans three hours of direct
coverage per day, to be scheduled
when convention agendas are an-
nounced.
Early Promotion Started
HELP of radio and television as
well as of other advertising media
was sought by the American Assn.
for the United Nations in New
York Wednesday for a promo-
tion campaign for United Nations
Week this fall.
The celebration, keyed to open-
ing sessions of the General Assem-
bly, will be held in late October
with one day of the week desig-
nated as United Nations Day,
Executive Director Clark M. Eichel-
berger explained. Media repre-
sentatives at the Wednesday lunch-
eon endorsed early planning.
Class.
Consistency..
Condition
Like a fine thorough-
~ — bred, the WBNS radio
audience has "the look of eagles" to sponsors. This
billion -dollar market is in a class by itself! Con-
sistent Central-Ohio listeners stay tuned to WBNS
for the twenty top-rated programs. Conditioned to
react favorably to well -placed advertising, WBNS
listeners increase your odds for better results.
ASK JOHN BLAIR
POWER
WBNS — 5,000
WELD-FM — 53,000
COLUMBUS, OHIO
OUTLET
Radio, Press Affected
REALIGNMENT of the structure
of the government's International
information Administration, headed
by Dr. Wilson Compton, was under
way in the State Dept. last week.
The reorganization involves sec-
tions of IIA's International Broad-
casting Service, under which the
Voice of America operates, and
divisions of IIA relating to the
various overseas media.
Replacement is being sought for
the post of IBS chief now being
held by Foy D. Kohler, who is
destined for an overseas diplo-
matic field post sometime this sum-
mer. The plan is to bring a prom-
inent broadcast industry official to
the position, with responsibility for
implementing policy on shortwave
broadcasting operations.
Internal realignment calls for a
split in functions now under George
Herrick, IBS facilities chief. Mr.
Herrick will concentrate on re-
search, development and building.
James Thompson, formerly asso-
ciate chief, now heads up the Facili-
ties Operation Division.
Inherent in the reorganization
is the objective to place more em-
phasis on regional and local radio
programming in the field.
The State Dept. also is reorgan-
izing its media divisions under
IIA. Joseph Sitrick, special assist-
ant to Dr. Compton on press
and public relations, shifts over
to its International Press & Pub-
lications Service as assistant ad-
ministrator to Charles Arnot, di-
vision chief. He will handle press
and public relations and work with
the State Dept.'s press advisory
committee under Ben Hibbs, mem-
ber of the U. S. Advisory Commis-
sion on Information. No successor
has been chosen for Mr. Sitrick.
- - _ CENTRAL OHIO'S ONLY
BINAURAL
Featured at Parts Show
THE FIRST binaural or "two-
eared" transmission of music on a
commercial station took place in
Chicago Thursday night as WGN-
AM and WGNB (FM) broadcast a
55-minute show.
In cooperation with the Jensen
Mfg. Co., Magnecord Inc. and Radio
Craftsmen, the stations demon-
strated three - dimension sound,
which gives depth to music. The
stations picked up the program live
through two microphones, one feed-
ing the AM circuit and the other
using the FM band simultaneously.
The audience at home, in order
to get the binaural effect, needed
one AM set and one FM set in
opposite corners of the room. The
transmission thus gave them the
binaural or two-eared effect, with
each ear getting an impression.
Demonstration, seen by 350 per-
sons in the Conrad Hilton Hotel,
was a feature of the annual Radio
Parts Show and the Audio Fair, the
former taking place Monday
through Thursday and the latter
Friday and Saturday.
From Soles Monogemenl
THE
ARKTEX
STATIONS
_4(0t1yH& TEXARKANA, Ark., Tex.
jf*J&litt5$r Oil, agriculture,
Qjj^^pr manufacturing, the
^^^^^ world's largest Army
Ordnance installation produced
$145 millions in retail sales to
223,200 people in 1950. They
listen to KCMC.
J^ffiffiy HOT SPRINGS, Ark.
^EiMy Over a half mil-
Aml^^^ lion visitors come
annually to this world
famous resort — a bonus market
besides the 138,400 resident
population. $91,822,000 retail
sales in 1950.
J$JGF\m CAMDEN, Ark.
^0f?5^F 209,400 people in
A]wjjffl^^ this industrial and
^•^^ agricultural area
spend over $130 millions an-
nually retail. Sell your product
over their home station.
One Order
One Clearance
One Billing
Sold Singly
FRANK 0. MYERS, Gen. Mgr.
THE ARKTEX STATIONS
Gazette Bldg., Texarkana, Ark. -Tex.
May 26, 1952 • Page 73
I
FINAL
TELEVISION
ALLOCATIONS
REPORT
EXTRA COPIES
AVAILABLE
NOW
AT $3.00
EACH
This is the complete re-
port— 196 printed pages —
just as the FCC released
it, Monday, April 14, 1952.
This volume shows the
complete city-by-city
breakdowns for all 2,053
proposed stations in 1,291
communities. There are
sections on antenna
heights, educational res-
ervations, power, proce-
dures, Hennock's and
Jones' opinions, zoning
and mileage separation.
You'll want library cop-
ies, home copies, tear
copies and working cop-
ies. Please use the coupon
below and order today.
Limited Supply.
Broadcasting • Telecasting
870 NATIONAL PRESS BLDG.
WASHINGTON 4, D. C.
Please send copies of
the Final Television Allocations
Report at $3.00 each.
□ M/O, check □ please bill
allied arts
Mr. Light
EDWARD KANTROWITZ, assist-
ant director of sales, named act-
ing manager of advertising depart-
ment, Emerson Padio & Phonograph
Corp., N. Y. ALBERT LEON, assist-
ant sales promotion manager, pro-
moted to acting manager of that de-
partment and ARNOLD HENDER-
SON, assistant distribution manager
in company's southwest territory,
named assistant national sales man-
ager.
MAX I. ALIMANSKY, manager of en-
gineering, Distribution Transformer
Dept., General Electric Co., Pitts-
field, Mass., appointed to state's
board of registration of professional
engineers and land surveyors by
Governor Paul A. Dever.
GERALD LIGHT, advertising man-
ager, Emerson Ra-
dio & Phonograph
Corp., N. Y., named
director of adver-
tising and sales
promotion for
CBS-Columbia Inc.,
N. Y.
DAVID R. WIL-
LIAMS resigns as
account executive,
United Television
Programs, effective
June 1. Future
plans will be announced shortly.
SEYFFER & Co., Zurich, Switzerland,
named general product representative
for Allen B. DuMont Labs.
DAVEN Co., Newark, N. J., has pub-
lished six page brochure containing
material on precision wire wound,
hermetically sealed and miniature
resistors.
R. A. TROMAN appointed assistant
sales manager of tower department,
Blaw-Knox Co., Pittsburgh.
STANDARD RADIO TRANSCRIP-
TIONS Inc., signs KYUM Yuma and
KSUE Susanville, Calif., as new sub-
scribers to Standard Program Library
with renewals by KTRB Modesto,
Calif., and KWJB Globe, Ariz.
ARNOLD C. NYGREN elected presi-
dent of Shawmut Engineering Co.,
Boston, following discharge from
Navy as commander with Bureau of
Aeronautics, Electronics Production
Branch, in charge of radio and radar
procurement for Naval aviation.
MONROE L. MENDELSOHN, man-
ager of Gould, Gleiss & Benn Inc.,
Houston (marketing consultants), to
Chicago office as account executive.
WILLIAM T. POWELL, executive vice
president, Emsco Derrick & Equip-
ment Co., Houston and L. A. (AM-
FM-TV towers), elected president
effective July 1, succeeding HUGH H.
GLENN, now chairman of board of
directors.
ALBERT SAUNDERS named district
manager and C. PAT WALDER west-
ern district manager of Alliance Mfg.
Co,
FREDERICK C. BROOKS, formerly
with March of Time and Time maga-
zine, named sales head for Roger Wade
Productions, N. Y., producer spe-
cializing in TV commercials, slide
films and full length commercial motion
pictures.
DON DAVIS, Jaffe Agency, N. Y.,
transfers to Beverly Hills office as
head of TV department. He succeeds
PAUL RADIN, former vice-president
in charge of radio-TV, who assumes
similar duties with Ted Ashley Assoc.
(talent agency-prosram packagers),
in newly opened West Coast office,
that city.
WILLIAM M. LINZ appointed sales
representative for Ward Products
Corp., headquartered in Chicago.
NEWELL CORWIN, general foreman
of tube works, General Electric Co.,
Schenectady, to company's Scranton,
Pa., plant in similar capacity.
PHILIP BEACH, advertising director,
Hoffman Radio Corp., L. A., has re-
signed.
CHARLES CASTLE named sales man-
ager of Distributor Div., Webster-
Chicago Corp., Chicago.
CHARLES DWYER, service manager,
succeeds Mr. Castle as assistant sales
manager of division.
MAX LERNER, formerly with ABC
legal staff, to Sesac Inc., N. Y., as
house counsel.
THOMAS
Mr. Joyce
JOYCE, partner in
Raymond Rosen &
Co., elected presi-
dent of that house-
hold speciality ap-
pliance firm as well
as president of
Philadelphia Ap-
pliance Service
Corp. L. P. CLARK,
vice president of
Raymond Rosen
Engineering Prod-
ucts Inc., elected
president.
EDWARD R. TAYLOR, Hotpoint Inc.,
to Motorola Inc., as assistant to
PAUL V. GALVIN, president. He will
coordinate sales and merchandising
activities of radio-TV division.
£qulpment • • •
RCA TUBE DEPT., Camden, N. J., an-
nounces availability of two new
tubes: forced-air-cooled "I KW"
power tetrode (RCA-6181) for UHF
TV transmitters and miniature oscil-
lator triode (RCA-6AF4) for station
selectors in UHF home TV receivers.
MINNESOTA MINING & MFG. Co.
St. Paul, announces production of 1
inch plastic reel termed No. 111-AP
for professional magnetic recording
which reduces or eliminates errors in
program timing.
DAVEN Co., Newark, N. J., announces
availability of transmission measur-
ing set, type 10B, providing greater
accuracy in measurement of trans-
mission characteristics of audio sys-
tems and their components. Unit is
direct reading instrument that elimi-
nates intricate calculations.
GENERAL CONTROL Co., Boston, an-
nounces development of Promatic
electronic timer capable of controlling
timed operations between 60 milli-
seconds and 60 seconds.
SOUND SERVICES Inc., Hollywood,
introducing new dual magnetic chan-
nel which records sound continuously
for any length of time, as each r.
chine overlaps other. Unit operates
on AC or DC.
E. F. JOHNSON Co., Waseca, Minn.,
announces production of new line of
nylont insulated tip jacks with break-
down rating of 11,000 volts. Nominal
capacity to Vs" panel is 2.0 mmf.
Silver plated contracts, either phos-
phor bronze or beryllium copper, are
supplied.
COMPUTER RESEARCH Corp., Haw-
thorne, Calif., announces development
of new model MC, 100 kc Ferro-Re-
sonant Flip Flop as replacement for
vacuum tube in certain counting, am-
plifying and control applications.
Unit features durability, economy of
power, low heat dissipation of satur-
able reactor, greater production
uniformity and lower input power.
RADIO CITY PRODUCTS Co., N. Y.
announces manufacture of radio-TV
tube tester and V. T. voltmeter Model
808, combination unit containing all
features of Model 323 dynoptimum
free point tube tester plus a cathode
ray tube tester, reactivator, vacuum
tube voltmeter and ohmmeter.
"Technical
GORDON CALCOTE, KLEE Houston,
joins KBIG Avalon, Calif., as trans-
mitter engineer.
C. F. ROTHROCK Jr., field engineer,
Link Radio Corp., to John H. Poole
Broadcasting Co. as UHF TV develop-
ment supervisor of KM2XAZ Los An-
geles.
OPERATION on a 24 hour basis was
launched last week by WPAT Pater-
son, N. J., with emphasis on music
and news. Two five-minute news
broadcasts will be aired each hour.
GATES
QUINCY,
ILLINOIS
THESE OFFICES
TO SERVE YOU
QUINCY, ILL. . ." TEL. 8202
HOUSTON, TEXAS . . TEL. ATWOOD 8536
WASHINGTON, D. C. . . . TEL. METROPOLITAN 0522
MONTREAL, QUE. . . . TEL. ATLANTIC 9441
NEW YORK CITY . . TEL. MURRAY HILL 9-0200
Page 74 • May 26, 1952
BROADCASTING • Telecasting
MAY 26, 1952
• • • •
"BROADWAY TV THEATRE
on channel 9 is the
No. 1 dramatic show
on New York Television
• • • delivering 32.3% of the video families in the
New York area!*
• • • reaching more families at a lower cost-per-thousand
than the top rated dramatic shows offered by any
other station in New York.
• • • giving its sponsors — R. J. Reynolds for Cavalier cig-
arettes and the General Tire and Rubber Company
— an audience of 918,000 families in America's
richest market.
jeciai ruise survey
VOUR TICKET
TO SALES
WOR-tv
9
^a/7/7e/
'440 BROADWAY, NEW YORK
LOngacre 4-8000
Destry wifl ride tonight— positively
NO QUESTION, the show will go on — tonight — and every night ... go on with all the blood-and-
thunder that distinguishes the new-day Western — a stellar example of work inspired by modern
technics, equipment, and materials.
Here, too, is a stellar example of the way the Eastman Kodak Company functions through
the Eastman Technical Service for Motion Picture Film. <
For, in addition to aiding studio and laboratory in film selection and processing, representa-
tives collaborate with television stations, advertising agencies, and advertisers in helping solve
problems of projection — help check film and equipment . . . make light measurements, determine
proper levels ... all to help assure good showings, black-and-white or color.
To maintain this service, the Eastman Kodak Company has branches at strategic centers . . .
invites inquiry from all members of the industry. Address:
Motion Picture Film Department
EASTMAN KODAK COMPANY, ROCHESTER 4, N. Y.
West Coast Division
6706 Santa Monica Blvd.
Hollywood 38, California
introducing. . .
SOUTH CASOUNA
LOUISIANA
r
(atZe/f) BOMAR LOWRANCE
{at right) FREEMAN R. JONES
NBC Spot Sales in 11 Southern States:
BOMAR LOWRANCE
& ASSOCIATES, INC.
Charlotte, N. C. & Atlanta, Ga,
In recognition of the South's growing importance as the home of leading
national advertisers and their advertising agencies, NBC Spot Sales is
pleased to announce the appointment of Bomar Lowrance & Associates as
its southern representatives.
Now the 15 major market radio and television stations represented by
NBC Spot Sales can give advertisers and agency clients down in Dixie
even more effective service than they have enjoyed in the past.
Bomar Lowrance, formerly Commercial Manager of WSOC in Charlotte,
and his associate, Freeman R. Jones will provide top flight, close-to-home
representation for NBC Spot Sales in the states of Virginia, North and
South Carolina, Tennessee, Kentucky, Georgia, Florida, Alabama,
Mississippi, Louisiana, and Texas. Mr. Lowrance is located at Charlotte, N. C.
and Freeman Jones heads their Atlanta office. Messrs. Lowrance and
Jones will have at their fingertips the same wealth of market, station,
program, rating, and availability information for which America's foremost
advertisers and agencies have learned to depend upon NBC Spot Sales.
For the fastest and most dependable information . . . for the most
intelligent and resourceful recommendations as to how Spot Radio and
Spot TV can sell for you in the nation's major markets, call, write, or wire . . .
your NBC Spot Sales representative in the South:
BOMAR LOWRANCE & ASSOCIATES, INC.
513 South Tryon Street 774 Spring Street, N. W.
Charlotte, North Carolina Atlanta, Georgia
Phone: Charlotte 6-6581 - 6582 Phone: ELgin 5891
NBC SPOT SALES
representing
RADIO STATIONS
WNBC New York
WMAQ Chicago
WTAM Cleveland
WRC Washington
KOA Denver
KNBC San Francisco
WGY Schenectady-Albany-Troy
TV STATIONS
WNBT New York
WNBQ Chicago
KNBH Hollywood
WPTZ Philadelphia
WBZ-TV Boston
WNBK Cleveland
WNBW Washington
WRGB Schenectady-Albany-Troy
Offices in :
NEW YORK CHARLOTTE
CHICAGO ATLANTA
CLEVELAND SAN FRANCISCO
DENVER WASHINGTON
HOLLYWOOD
BROADCASTING • Telecasting
May 26, 1952 • Page 77
.he early morning call was from Lebanon,
Pennsylvania. And, the voice on the phone said,
"It's a four alarmer . . ." That was enough for
the WGAL-TV newsroom where the "Fifth
Alarm" was sounded. Reporters were alerted
for on-the-scene coverage. A camera crew took
off by airplane in order to furnish the kind of
news coverage which WGAL-TV viewers have
come to expect. The "four alarmer" proved to
be the biggest fire in the history of the City of
Lebanon. At nightfall, when it was brought
Represented by
under control, the fire had gutted a block-long
area in the center of the city. Finis was written
to the story when the Mayor of Lebanon ap-
peared before WGAL-TV's cameras to report
fully on the disaster.
WGAL-TV
Lancaster
Pennsylvania
A Steinman Station
Clair R. McCollough, Pres.
ROBERT MEEKER ASSOCIATES
New York
Chicago
| Page 78 • May 26, 1952
San Francisco Los Angeles
BROADCASTING • Telecasting
■ 1 i ■ I If^lS 1 1 k1 1 B
MAY 26, 1952
•
TV PRIORITY LIST
Sixth Report Conflict Mounts
'AS CONFLICT continued to mount
last week over the FCC's Sixth
Report and Order lifting the BV2
year old TV freeze, the Commis-
sion made known to new station
aspirants their prospective posi-
tions on the "temporary" proces-
sing lines set forth in the final allo-
cation report [B»T, April 14, et
seq.].
FCC on Thursday issued its lists
of cities grouped in accordance
with the priorities of the tempor-
ary processing procedure (see list-
ings, this page). The separate city
lists correspond to the application
priority groupings (i.e., Group A-2
— Bids for new TV stations on
channels in cities 40 or more miles
from existing stations; Group B-l
—Bids for new outlets in cities less
than 40 miles from an existing sta-
tion and to which only UHF chan-
nels are assigned).
In effect, the listings mean that
first attention will be given appli-
cations for cities with the greatest
population and/or having the least
available existing service. UHF is
favored over VHF.
Other Considerations
First attention in processing,
however, doesn't mean first grants,
observers were quick to point out
after the lists were issued. Com-
petitive hearings, particularly for
VHF channels, will plague most
major markets for a long time, they
reminded, also noting additional de-
lays that will ensue as unsuccess-
ful applicants appeal their cases in
the courts.
(Hopes for additional hearing
examiner teams to handle the work-
load were expressed on Capitol Hill
last week. See story, page 88.)
Controversy over the Sixth Re-
port took form in these develop-
ments last week:
£ Comr. Robert F. Jones, who
dissented sharply from the ma-
jority opinion responsible for the
Sixth Report's adoption, extended
his verbal dissent on two more
fronts: On Tuesday, before the
Pittsburgh Radio and Television
Club and Ad Club, and on Thurs-
day, in Washington, before a
luncheon meeting of the Federal
Communications Bar Assn.
• WHPE High Point, N. C,
petitioned FCC to revise its final
report to delete VHF Channel 6
from Beckley, W. Va., and assign
it to High Point. WHPE contends
BROADCASTING • Telecasting
High Point merits the same con-
sideration of greater economic im-
portance and population as FCC
employed to remove VHF Channel
3 from BIytheville, Ark., to
Memphis.
9 Westinghouse Radio Stations
Inc. was reported planning to file
this week a petition contesting the
soundness of the temporary pro-
cessing procedure and challenging
the UHF "priority" philosophy.
£ Several other sources indi-
cated protests of specific city allo-
cations in the Sixth Report are in
preparation, with petitions for re-
consideration of the Lafayette, La.,
and Braddock, Pa., allocations ex-
pected this week.
Comr. Jones on Tuesday trans-
lated his dissent to the Sixth Re-
port into the dialect of Pittsburgh,
a one-station city now assigned
VHF Channels 2, 11 and 13 and
UHF Channels 16, 47 and 53.
Channel 13 is reserved for non-
commercial, educational use.
WDTV (TV) there, now on Chan-
nel 3, must switch to Channel 2
under provisions of Sixth Report.
Dissenter Jones told his Pitts-
burgh audience, meeting at the
Hotel William Penn, that with good
luck their city may have a second
TV outlet in about five years. He
contended Pittsburgh was "sold
down the river" in the final alloca-
tion. To "recoup" the loss, local
civic resources will have to "mar-
shal their combined forces," he
indicated.
Explaining that in FCC's pro-
cessing list of 1,272 cities Pitts-
burgh ranks 1,237th, Comr. Jones
said every city in Pennsylvania
would be processed before Pitts-
burgh according to the temporary
processing procedure and the prior-
ity system on which the city list-
ings are made. He predicted long
delays as well because of competi-
tive hearings and court appeals.
Comr. Jones observed that should
Washington, Pa., receive a grant
first, the effect would be to put
Pittsburgh into 1,267th place on the
list, moving it back from its present
position in the Group B-4 cities
(single existing station) into Group
B-5 (two available services).
Charging "arbitrary action" on
the part of the Commission by re-
fusing to grant VHF Channel 4 to
Pittsburgh. Comr. Jones contended
no Grade A service interference
would occur between Channel 4 at
Pittsburgh (using 1,000 ft. antenna
and 56 kw instead of 100 kw max-
( Continued on page 86)
List of City Priorities Under Temporary Processing Procedure
THE FOLLOWING appendices
contain lists of the cities appear-
ing in the table of channel assign-
ments of FCC's Sixth Report, ar-
ranged in the order in which appli-
cations for new TV stations will
be processed under the temporary
processing procedure adopted in
the Sixth Report as footnote 10
to Sec. 1.371 of the Commission's
rules [B*T, April 14].
This preliminary list shows the
name of the city, the 1950 popula-
tion as reported by the Bureau of
the Census, the distance to the
nearest operating television sta-
tion, the ' number of TV services
available (stations less than 40
miles away) and the number of
local TV outlets where appropriate.
FCC explained the distance "40
or more miles from the nearest
operating television station" was
considered a reasonable figure for
processing purposes "and is not to
be construed as an engineering
determination of the normal re-
ception range" of TV stations. The
distance figures shown in the lists
were scaled from suitable maps,
FCC explained, except that in cases
where the scaled distances fell
between 38 and 42 miles the actual
distance was computed on that
basis of geographic coordinates in
accordance with Sec. 3.611 of the
rules.
The Commission said every effort
has been used to make the lists
accurate but interested parties de-
tecting errors "are invited" to
bring them to the attention of the
Chief of the Broadcast Bureau be-
fore July 1.
As soon after July 1 "as is prac-
ticable, the Commission will re-
publish the lists of cities and in-
dicate thereon those cities for
which applications for new televi-
sion stations have been received.
This list will be revised and repub-
lished periodically in order that
the general public and other in-
terested parties may be kept in-
formed of the progress of the re-
spective processing lines."
FCC further noted that cities in
the territories and U. S. posses-
sions, as well as cities in the U. S.
in which the single channel assign-
ment is reserved for noncommer-
cial educational use, are not in-
cluded in the lists. Separate pro-
visions for early processing of these
applications are provided in the
temporary processing procedure.
Similarly, those cities are ex-
cluded wherein all channels are as-
signed to existing stations and
there are no additional channels
available for authorization.
The temporary processing pro-
cedure composes four principal ap-
plication groups with several sub-
groups. In order, they indicate
processing priority. Groups are:
Group A-l — Applications of 30 oper-
ating stations required to change chan-
nels in the Sixth Report. They will he
processed promptly after June 2, ef-
fective date of Subpart E of Part 3 of
rules, hut grants must wait until after
July 1. This group is not in city lists
below.
Group A-2 — Applications for new sta-
tions in cities 40 or more miles from
any existing station. This is first city
list below.
Group B-l — Bids for new stations in
cities less than 40 miles from existing
station and to which only UHF chan-
nels are assigned.
Group B-2 — Bids for cities in which
one or more stations are operating, all
VHF channels have been authorized
(except educational) and only UHF
channels are available.
Group B-3 — Bids for cities having no
operating stations and located less than
40 miles from not more than one oper-
ating station.
Group B-4 — Bids for cities with only
one operating station and located 40 or
more miles from any other station.
Group B-5 — Bids for cities less than
40 miles from two or more operating
stations.
Group C (Not in city list)— (1) Bids
to modify permits granted on and af-
ter July 1. (2) Petitions for reconsider-
ation of actions on Group A-2 and
Group B applications. (3) Petitions for
waiver of hearings on such applications.
Group D (Not in city list) — Applica-
tions for changes in existing facilities,
licenses and requests for special tem-
porary authority.
Group A-2 bids and Group B
applications will be processed con-
currently, FCC explained, with pri-
orities within each group govern-
ing. Group C bids will be pro-
cessed after July 1 in order re-
ceived. No action is expected on
(Continued on page 92)
May 26, 1952 • Page 79
BHU TV CLINKS
JUST about all phases of local
television production — from build-
ing a studio to filming home news
— were examined for some 146
broadcasters who attended the
Broadcast Music Inc. TV clinic
held in New York Monday and
Tuesday.
The same general format was
followed at the BMI clinic held
last Thursday and Friday in Chica-
go, with many of the principal
speakers participating in both ses-
sions.
The two-day meeting in New
York's Waldorf-Astoria Hotel, got
down to local problems Monday
morning when Robert D. Swezey,
executive vice president of WDSU-
TV New Orleans, heavily empha-
sized local programming in his
talk, "Everv Town a Show Town,
U.S.A.— Yeah?"
Notirig that even if talent and
materials for network-quality pro-
grams were available in every com-
munity, Mr. Swezey said that the
average TV outlet nevertheless
does not have the facilities for
"big time" production; his station,
he said, has thus stressed local pro-
gramming as a supplement to net-
work and film production and has
never attempted to compete with
network fare.
To provide shows at the local
level successfully, he advised doing
"the natural thing" while keeping
an eye on limiting expenses. Don't
go overboard on expenses, he ad-
vised; it's soundness that counts,
not elaborateness. Reminding his
audience that talent wears out
faster in television than in radio,
he urged that production talent
needed encouragement, too, to avoid
staleness or laziness.
The most necessary requirement
for good operation, in terms of
physical facilities, is lateral space,
according to Charles F. Holden,
assistant national director of tele-
vision for ABC, who also spoke
Monday. "Get everything on one
level," he advised. "In some in-
stances, lack of space in itself can
keep production budgets low: A
[small] studio . . . automatically
rules out the possibility of big,
costly productions." He endorsed
buying standard equipment and,
in building a studio, choosing an
outlying site where taxes will re-
main low.
Bennett Larsen, vice president
and general manager of WPIX
(TV) New York, spoke of the
variant costs of film throughout
the country and the different in-
terests of people in their choice
of films. He endorsed the current
practice among advertisers of buy-
ing their own properties and re-
selling them to television.
First speaker Monday after-
noon, after a luncheon presided over
by BMI President Carl Haverlin,
was Roger Clipp, manager of
WFIL-TV Philadelphia, who spoke
on newsreel operation. Through the
Page 80 • May 26, 1952
Dissect All Phases of Local Operation
ON DAIS at BMI TV Clinic in New York are (I to r) Carl Haverlin, BMI presi-
dent; Blanche Ravisse, WPIX (TV) New York; Theodore C. Streibert, WQR-
AM-FM-TV New York president; Sydney M. Kaye, BMI vice chairman.
actuality of sight and sound, tele-
vision news eliminates the middle-
man— the reporter or professional
observer — and provides immediate
public information, he said. With
advance knowledge of where and
when news is happening, television
out-performs all other means of
communication in bringing news to
the public, he added. For local film
coverage, he suggested the serv-
ices of a commercial photographer
as "by all odds more practical"
than maintaining a newsreel unit.
Television must wake up im-
mediately and make lots of noise
regarding promotion of programs,
even if that means employing com-
petitive media, Ted Cott, vice presi-
dent of WNBT (TV) New York,
said in his speech, "You May Be
Seen— You've Got To Be Heard."
His own station promoted its pro-
grams, he said, by telling viewers
what its immediate schedule was
and then reaching for non-viewers
through billboards, magazines,
newspapers, and park public ad-
dress systems.
Speaking on low-cost music and
BIGGER AD BUDGETS FINANCE TV
Reports Magazine Advertising Bureau Analysis
WHERE'S the money coming from
to finance expanded television net-
work advertising?
According to the Magazine Ad-
vertising Bureau, part of the
money comes from a diversion of
funds formerly appropriated to
other media, but more of it comes
from enlarged advertising budgets.
The Bureau last week released an
analysis of spending in various
media by 183 advertiser who spent
$25,000 or more each in network
television during the last six
months of 1951. Their spending in
network television increased
194.9 % in that period as compared
with the last six months of 1950.
But their investments in network
radio were off 5.2% and in Sunday
newspaper supplements off 25.29c.
Their magazine expenditures rose
slightly — .5%. No other media ex-
penditures were reported in the
study.
Here's the way the expenditures
of these 183 advertisers broke
down:
Last 6 Mos. Last 6 Mos. Per Cent
1951
Network TV $72,265,510
Network
Radio 65,748,022
Magazines 86,694,657
1950
S24,505,l
Change
194.9
69,367,391 — 5.2
86,300,692 + 0.5
20,083,096 — 25.2
Total $239,727,753 $200,257,010 + 19.7
Put another way — in terms of the
number of TV network advertisers
increasing or decreasing their
spending in the other three media —
the results were about the same.
Here's the way the 183 network
television advertisers appropriated
money to magazines, network radio
and Sunday supplements in the
last half of 1951 as compared with
the last half of 1950 :
Total Users Increases Decreases
of Media (Per Cent) (Per Cent)
Magazines 162 90 or 55.6 72 or 44.4
Network Radio 91 39 or 42.9 52 or 57.1
Sunday
Supplements 117 47 or 40.2 70 or 59.8
The Magazine Advertising Bu-
reau also analyzed the arrivals and
departures in network television
sponsorship. In January and Feb-
ruary, 1951, there were 131 adver-
tisers spending at least $20,000 in
network TV. Of these 33 were
missing from the TV network
sponsor lists in January and Feb-
ruary, 1952, but 54 others had
entered network TV in the mean-
time, meaning a net gain of 21 TV
network sponsors spending $20,000
or more in these two months of
1952, compared with this same
period of 1951.
What happened to the 33 who
left network television is not ex-
plained by the MAB, although pre-
sumably at least some turned to
spot TV.
participation shows versus film,
Ralph L. Burgin, program director
of WNBW (TV) Washington, said
that there are many hours in the
broadcast day when low-cost, high-
profit programs — for community
service, religious groups, or edu-
cational organizations — could be
scheduled. Answers to low-cost
programming uncovered in
WNBW's experiments indicate, he
said, that the ideal program should
"be specialized in character but
broad in appeal." The program
should be a strip, if at all possible,1
he advised, suggesting that "in
television as in the grocery store,
they're 'cheaper by the dozen.' "
Opening speaker at Tuesday
morning's session was Joel Chase-
man, director of public service and
publicity, WAAM (TV) Baltimore,
who explained that his station has
sought public service programming
guidance from a permanent council
of responsible citizens, to be con-
sulted individually or collectively.
"I cannot overstate the value of
such a group — in prestige, in good
will, in downright practical pro-
gramming suggestions, as a ba-
rometer of the community, and as
an access to important groups in
the city," Mr. Chaseman said.
He also suggested that, in doing
public service, station managers
make sure everybody possible
knows about it. His station has in-
vited studio audiences, conducted
studio tours, produced special
shows, scheduled thousands of free
announcements', and occasionally
furnished slides, artwork, studio
facilities and talent to outside
groups.
"The first factor in low-cost pro-
gramming," A. Donovan Faust, as-
sistant general manager of WDTV
(TV) Pittsburgh, said, "is that the
station manager must plan his op-
eration in light of the facilities
available." Second factor is to de-
termine the potential of prospec-
tive sponsors. The result will be
that the manager knows immedi-
ately whether to sell his program
in across-the-board strips, as a com-
plete single show, as units in a
segmatized show or on a participat-
ing basis.
The most important single factor,
however, is a good budget, one
which allows enough money to per-
mit doing the job well, but one that
is administered by all department
heads and carried through to each
individual program. Consistent
earners among his station's low-
cost programs have turned out to
be women's shopping shows, kitchen
programs and audience participa-
tion shows.
Philip G. Lasky, general man-
ager of KPIX (TV) San Francisco,
spoke on plant planning and re-
modeling and suggested that plans
for building a TV station should
be made "right in your own house
— by television people themselves."
After top management decisions
(Continued on page 8U)
ROADCASTING • Telecastin:
H television applications
'^Digest of Those Filed With FCC May 15 through May 22
°Di saida (f Indicates pre-thaw application re-filed.)
J Boxscore VHF UHF Total*
intuit).. Applications filed since April 14 21 10 32
5r e(ll--i * One applicant did not specify channel number.
red in
ate, he
-Mid
er bat
'ograil
»ssible,
at "in
store,
aesday
Chase-
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more,
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nming
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I.
Listed by States
WEST PALM BEACH, Fla.— WIRK-
TV Inc., Ch. 12 (204-210 mc); antenna
height above average terrain 274 ft.,
above ground 297 ft. Estimated con-
struction cost $137,023, first year oper-
ating cost $120,000, revenue $135,000.
Studio and transmitter location on
Flagler Ave., north of Lakeview Drive,
26° 42' 22" N. Lat., 80° 02' 59" W.
Long. Transmitter DuMont, antenna
RCA. Legal counsel Frank U. Fletcher.
Consulting engineer Vandivere, Cohen
& Wearn. Principals include Presi-
dent Joseph S. Field Jr. (33%%), 51%
owner of WIRK West Palm Beach;
Vice President Warren H. Brewster
(33%%), owner of cattle ranch, Jupi-
ter, Fla., Vs owner of Carpenter Hotel,
Manchester, N. H., and owner of 29%
interest in WLNH Laconia, N. H., un-
VIDEO CHANNELS
Four Applications Filed
NUMBER of new and amended
television station applications filed
with the FCC since April 14 was
raised to 23 last week with total
of four more requests for stations
tendered.
WFMJ - AM - FM Youngstown,
Ohio, which had filed an amended
application seeking UHF Channel
33 [B*T, May 19], filed a modi-
fication to its request. It decided
to ask for UHF Channel 73, in-
stead, and filed new engineering
data with the Commission. Chief
Engineer Frank A. Dieringer said
the decision to change channels was
made to permit the use of a pro-
posed site on Mabel Street in
Youngstown. The station will cost
nearly a million dollars, will have
a 1,000 ft. antenna and an ERP
of 201 kw visual.
Other applications came from
West Palm Beach, Fla., Atlantic
City, N. J., Lawton, Okla., and
Petersburg, Va.
Southern Enterprises, Mont-
gomery, Ala., headed by Dr. J.
Randolph Penton Jr., physician,
plans to amend its television ap-
plication to request UHF Channel
20, it was announced last week.
The company says coverage will be
within a 25-mile radius with 115
kw ERP. Antenna height will be
480 ft. Woodley C. Campbell,
Montgomery attorney and one of
nine business and professional men
associated with Dr. Penton, said
there are three applications for the
VHF channels in Montgomery.
Since there is still another UHF
channel, Mr. Campbell said the
group expects to get a grant within
a year — unless someone else decides
to file for Channel 20. Cost of the
station is estimated at $326,000.
BROADCASTING • Telecasting
til 1949 and sole owner of WEAT Lake
Worth, Fla., until 1950, and Secretary
Arthur M. Shandloff (33Vs%), presi-
dent and 80% owner of Star Construc-
tion Co., Miami, and secretary-treas-
urer and 49% owner of WIRK.
f ATLANTIC CITY, N. J.— Neptune
Bcstg. Corp., Ch. 46 (662-668 mc),
ERP 19.5 kw visual; antenna height
above average terrain 426 ft., above
ground 448 ft. Estimated construction
cost $152,700, first year operating cost
$125,000, revenue $140,000. Studio lo-
cation Steel Pier, Atlantic City. Trans-
mitter location Murray and Ohio
Aves., 39° 22' 33" N. Lat., 74° 27' 10"
W. Long. Transmitter RCA, antenna
RCA. Legal counsel Kirkland, Flem-
ing, Green, Martin & Ellis, Washing-
ton. Consulting engineer Craven,
Lohnes & Culver, Washington. Appli-
cant is licensee of WFPG-AM-FM At-
lantic City. Principals include: Chair-
man of the Board Jack N. Berkman
(10%), attorney in Steubenville, Ohio,
and owner of minority interest in
WSTV Steubenville, WPIT Pittsburgh
and WBMS Boston; President Fred
Weber (30%), executive vice presi-
dent of WBMS; Executive Vice Pres-
ident John J. Laux (10%), executive
vice president of WSTV WPIT WBMS
and owner of WJJL Niagara Falls,
N. Y.; Vice President Louis Berkman
(10%), president of Louis Berkman
Co. (steel brokers, mfrs. and fabri-
cators) and owner of minority inter-
est in WSTV WPIT and WBMS; Vice
President Myer Wiesenthal (10%),
owner of Sample Furniture Co., Steu-
benville, and owner of minority in-
terest in WPIT and WBMS; Treasurer
Richard Teitlebaum (10%), former
owner of ladies ready-to-wear shop
and owner of minority interest in
WSTV WPIT and WBMS; Allen H.
Berkman (10%), attorney in Pitts-
burgh and owner of minority interest
in WSTV WPIT WBMS and WJPA
Washington, Pa.; Helen Teitlebaum
(10%), minority owner of WPIT and
WBMS, and Richard Teitlebaum
(10%), assistant treasurer for Love-
man, Berger & Teitlebaum Depart-
ment Store, Nashville, Tenn., and mi-
nority owner of WPIT and WBMS.
t YOUNGSTOWN, Ohio— The Vin-
dicator Printing Co., UHF Ch. 73 (824-
830 mc), ERP 201.4 kw visual; an-
tenna height above average terrain
956 ft., above ground 1,000 ft. [This
is modification of amendment to ap-
plication already on file; see B«T,
May 19].
f LAWTON, Okla.— Oklahoma Qual-
ity Bcstg. Co., Ch. 7 (174-180 mc),
ERP 9.73 kw visual; antenna height
above average terrain 541 ft., above
ground 520 ft. Estimated construction
cost $175,000, first year operating cost
$78,000, revenue $90,000. Studio and
transmitter location four miles East
of Lawton, 35° 35' 31" N. Lat., 98°
19' 08" W. Lcng. Transmitter RCA,
antenna RCA. Legal counsel Lyon,
Wilner & Bergson, Washington. Con-
sulting engineer William D. Buford,
Lawton, Okla. Applicant is licensee
of KSWO Lawton. Partners include
R. H. Drewry (50%), owner of M & D
Finance Co. and 45% owner of KRHD
Duncan, Okla.; T. R. Warkentin
(16%), partner in S. W. Stationery,
Lawton, and 14% owner of KRHD;
R. P. Scott (16%), partner in S. W.
Stationery, Lawton, and 14% owner
of KRHD; J. R. Montgomery (16%),
president of City National Bank, Law-
ton, and 14% owner of KRHD, and
Dr. G. G. Downing, M.D. (4%), 3%
owner of KRHD.
PETERSBURG, Va.— Southside Vir-
ginia Bcstg. Corp., Ch. 8 (180-186 mc),
ERP 27.8 kw visual; antenna height
above average terrain 399 ft., above
ground 457 ft. Estimated construc-
tion cost $248,283, first year operating
cost $200,000, revenue $175,000. Stu-
dio location 112 W. Tabb St., Peters-
burg. Transmitter location four miles
North of Petersburg on U. S. Hwy.
#1, 37° 17' 43" N. Lat., 77° 24' 46" W.
Long. Studio equipment DuMont,
transmitter DuMont, antenna RCA.
Legal counsel Cohn & Marks, Wash-
ington. Consulting engineer Craven,
Lohnes & Culver, Washington. Appli-
cant is licensee of WSSV Petersburg,
Va. Principal stockholder is President
Louis H. Peterson (95%), owner of
WNOR Norfolk, Va., and owner of
Peterson Adv. Agency (outdoor adver-
tising), Petersburg. (Mary Peterson,
his wife, owns remaining 5% of
WSSV.)
PRO GRID GAMES
Atlantic, Miller Buy TV
ATLANTIC Refining Co., Phila-
delphia, which cancelled its sched-
ule of college football broadcasts
because of the NCAA ban [B*T,
May 19], has joined with Miller
Brewing Co., Milwaukee, to buy
1952 TV coverage of three National
Professional Football League team
schedules.
The contract calls for DuMont
network telecasts of 52 league
games involving the New York
Giants, Philadelphia Eagles and
Pittsburgh Steelers, plus full ra-
dio coverage by the same firms.
The schedule provides for tele-
casts of all 12 Giants games on
seven network stations and six road
games by the eighth, WABD (TV)
New York, which with Newark,
N. J., are to be blacked out for
home contests. Six road games of
the Eagles are to be carried by
WFIL-TV Philadelphia, WDEL-
TV Wilmington, Del. and WGAL-
TV Lancaster, Pa. Steelers' six-
game schedule is slated for WDTV
(TV) Pittsburgh and W J AC-TV
Johnstown, Pa.
Stations in Binghamton, Boston,
Providence, New Haven, Schenect-
ady, Syracuse and Utica will carry
the entire Giants' slate and cham-
pionship games under the "black-
out" policy instituted by the league
last fall.
Contract was signed in Philadel-
phia last week by representatives
of the sponsors, their agencies, the
three clubs and NPFL Comr. Bert
Bell. Negotiations were handled
for Atlantic by N. W. Ayer & Son,
Philadelphia, and for Miller by
Mathisson & Assoc. Inc., Mil-
waukee.
WREATH of vegetables was presented
by Ted Bergmann (I), DuMont Tele-
vision Network sales director, to
Richard E. Jones, newly-appointed
manager of DTN's key station, WABD
(TV) New York. Occasion was the
official separation of DTN's sales
departments into local and network
operations, with Mr. Jones heading
the local division and Mr. Bergmann
continuing as network sales chief
[B*T, May 12.]
GIANTS' CLAIM
TV Cut Advance Sales 40%
LIVE telecasts were a "great in-
fluence" leading to a nearly 40%
drop in advance reserved seat ticket
sales for its home football games
from 1946 through 1950, the New
York Giants professional football
club charged last Wednesday. It
steered away, however, from any
"complete indictment of television."
This claim was recited by John
V. Mara, Giants president, in an
answer to the government's anti-
trust suit against the National
Professional Football League and
its member teams. It was filed in
U. S. District Court at Philadel-
phia just prior to the May 21 dead-
line for replies to the suit.
The suit, filed by the Dept. of
Justice, charges NPFL's action in
limiting live telecasts of its games
last fall violated the Sherman
Anti-Trust Act. Federal Judge Al-
lan K. Grim set a hearing for
June 16.
Despite the government's com-
plaint that the football "blackout"
violates the law, three NPFL
teams — including the Giants —
completed television contracts un-
der which all 1952 home games of
each club would be blacked out in
local areas (see adjoining story).
In his answer Mr. Mara explained
that as the number of video re-
ceivers increased in the New York
area from 1946 to 1950, the sale of
reserved seats declined. In the
first year, he said, there were
30,000 TV sets and advance seat
sales reached 91.5% of all reserved
seats. Other data: 1947, 87.5%;
1948, 86%; 1949, 73%, and 1950,
52.5%. Figures for 1951 were not
made available.
The answer said in part:
We recognize that these figures in
themselves do not necessarily con-
stitute any complete indictment of
television as the sole factor affecting
the economics of our business.
However, it has to be recognized
that television was more than a straw
in the wind, and was a new and power-
ful . . . influence on attendance.
May 26, 1952 • Page 81
One of the biggest decisions that prospective telecasters must
make is where to hang their TV broadcasting antennas. The selec-
tion of antenna sites is difficult enough if governed only by
economic and technical considerations, but in recent weeks it has
become additionally complicated by another factor. Aircraft
interests, fearfully envisioning forests of high towers rising all
over the country, intend to have a say in where towers are put.
One solution to the problem is multiple operation from a single
tower, like the Empire State Building TV complex in New York.
Here's a detailed explanation of the planning and installation of
the five-station Empire State tower, as told by the attorney who
negotiated the whole arrangement. Mr. Ruddock is a partner
in the law firm of Cadwalader, Wickersham & Taft, counsel for
the Empire State Bldg. He also represented the five stations in
their relations with RCA, which built the equipment, and B.
Eichwald & Co.. the electrical contractors.
ANTENNA LOCATION
— The Big Decision Facing Telecasters
By MALCOLM I. RUDDOCK
PROBLEM number one for
every television station is to
have as distant a horizon as
possible.
Within the past year a dramatic
change in the skyline of New York
City has been brought about solely
as an answer to that problem. A
new 222-foot-tall multiple television
tower has been erected on top of
the Empire State Building, the
world's tallest, and by last Dec. 14
five of the major TV stations, in-
cluding all the network outlets,
were broadcasting from it.
Five high-power transmitters
were installed in the upper floors
of the building, and power lines,
de-icing equipment and more than
75 separate broadcasting screens
were installed on the tower.
The compelling reasons that led
these five New York stations to
cooperate in establishing a joint
tower location should exist in any
city which has been allocated five
or more TV stations by the FCC.
In all such cities one of the stations
has been reserved for non-com-
mercial, educational television while
the other four or more are for com-
mercial use.
Joint Locations in Use
Until last April 14 the only cities
in the country which had been
allocated as many as five TV sta-
tions were New York with six and
Los Angeles with seven. In each
of these cities, significantly enough,
there has already been joint ex-
ploitation and use of the highest
and best transmitter location. In
New York City the multiple TV
tower was erected on the top of the
Empire State Building, with a
maximum height of 1,445 feet above
the average terrain. In Los Angeles
all seven stations have located an-
Page 82 • May 26, 1952
tennas adjacent to each other on
Mt. Wilson with a height above the
average terrain varying from 2,345
feet to 3,100 feet.
In the new station allocations
announced on April 14, a total of
50 cities in the continental United
States are allocated five or more
TV stations. In the great majority
of these cities, there is no con-
venient mountain, such as Mt. Wil-
son in Los Angeles, on which to
erect separate small antenna poles
or towers on a great natural ele-
vation. Therefore, in most of these
cities each of the five or more
station antennas must be held high
in the air on a man-made structure.
In each case it is probable that an
elevation of at least 1,000 feet
above the average terrain will be
desired. Shall five such towers be
built in every city ? If, as estimated
by WTMJ-TV in Milwaukee, a 1,000
foot tower will cost $292,000 with-
out antennas and equipment, the
total cost of five antennas in one
moderate sized city, each duplicat-
ing this basic expense, would in-
tolerably burden the development
of the best television service.
Furthermore, in most cities there
probably are not as many as five
satisfactory locations.
(A list of cities to which five or
more TV channels have been allo-
cated begins at the right.)
In all of these cities, as sta-
tions are authorized and built,
the competitive cycle which has
about run its course in New
York City and Los Angeles will
come into play and will force each
of these stations to struggle to
have as high and as central an an-
tenna location as any competitor.
This struggle will be greatly en-
hanced by the fact that the FCC in
its April 14 report also removed
the power limitation formerly as-
sociated with antenna heights in
excess of 500 feet.
Under the new rules, full power
is authorized with antennas up to
1,000 feet in height in the north-
eastern part of the United States
(where population is denser and
cities closer together) and up to
2,000 feet in the rest of the
country. Consequently, an added in-
centive is given for taller antennas.
The Commission in its report
also discussed recommendations it
had received to make the use of
common antenna sites mandatory.
By "common antenna site," of
course, is meant the multiple use
of a single location as has been
done in New York City. After
reaffirming the existing Commis-
sion rule that a license will not be
granted or renewed to any TV sta-
tion which monopolizes or retains
the exclusive use of a markedly
superior antenna location, it states:
While we encourage licensees to
use common antennas where pos-
sible, we believe that we should
not impose such a requirement
without further exploration of the
problems which might arise from
such a rule.
It would seem likely that in at
least some other communities, tele-
casters will be considering multiple
antenna operation. The experi-
ence of WABD (TV), WCBS-TV,
WJZ-TV, WNBT (TV) and WPIX
(TV) New York in this regard may
be interesting to those considering
similar undertakings.
The New York venture drama-
(Continued on page 101)
Following is a tabulation of 50 cities to which the FCC has allocated
five or more TV channels. Existing stations and antenna heights are
shown, and notations made as to the heights of taller existing buildings
in cities having buildings more than 300 feet tall.
Present No. Total allocated
of TV in April 14th Heights of existing antennas
Stations Report above average terrain
750 and 875 ft.
nd Red Top Mt.
Little Rock, Ark. None 5 None
Fresno, Caiif. None 5 None
2,345 to 3,100 ft.
Antenna located on Mt. Soledad
710 ft.
San Francisco 3 10 540, 1,100, and 1,325 ft.
Note: Present antennas are located on Mt. Sutro, San Bruno Mt., and
Mark Hopkins Hotel. The tallest buildings in the city are the Russ
Bldg. (408 ft.) and the Shell Bldg. (380 ft.), but the hilly terrain of
the city may completely negate any height advantage of a particu-
lar building in considering height above average terrain.
Pueblo, Colo. None 5 None
Washington, D. C 4 6 330, 460, 515, 587 ft.
(Continued on page 99)
BROADCASTING • Telecai
THE DAY
On the evening of May 5th, 825,000 South Floridians had the opportunity
to view presidential timber — Candidates Russell and Kefauver were
going to debate the issues of the Nation on WTVJ, Florida's First TV
Station — All that day tension mounted — TV sets were checked — The
verbal battle of the cen.tury was on deck — For some 75 minutes two
presidential aspirants told the people in WTVJ's coverage why they
should carry the Democratic standards. People watched and listened,
This was democracy in action. The next day was their day.
PRIMARY DAY. VOX POPULI!
With their finger on the pulse of the people, WTVJ programs
what SOUTH FLORIDA wants to see and hear.
ANOTHER REASON WTVJ IS YOUR BEST BUY IN SOUTH FLORIDA!
COPYRT 1952 — MEDIA, INC.
TELEVISION STATION
3ROADCASTING • Telecasting
May 26, 1952 • Page 83
BMI TV
• (Continued fn
about size and location of studios —
based on the station's program am-
bitions— the people who are work-
ing on the programs should be the
ones to suggest plan requirements.
Lack of acceptance in the minds
of the advertisers is the major
obstacle that all broadcast media
have today, Paul Adanti, vice presi-
dent and general manager of
WHEN (TV) Syracuse, observed.
Whereas newspapers, magazines
and billboards have advertiser ac-
ceptance, broadcast media are not
generally regarded as "must-buy
media" he said, indicating that the
problem is long range and will have
to be overcome gradually. Adver-
tiser confidence will have to be
built up, not only through the spon-
sor's own long-term experience in
television, but also through the
broadcaster's making certain that
the vehicle and sales message used
by that advertiser are the most
effective possible.
Predicting that people will gain
more knowledge of world events
through television than ever be-
fore, A. A. Schechter, general
executive of the NBC-TV network,
urged his audience to "wake peo-
ple up with TV." Basing his anal-
lysis of news programming on
NBC-TV's two-hour Today, he ex-
plained that the morning program
gives immediately what people in
small communities, otherwise de-
pendent on local papers only, some-
times wait hours for: first-hand
world news.
Chairmen of the half-day ses-
sions were Theodore C. Streibert,
president of WOR-TV New York,
Monday morning; Mr. Lasky, Mon-
day afternoon; Mr. Swezey, Tues-
day morning, and Craig Lawrence,
general manager of WCBS-TV
New York, substituting for Hub-
bell Robinson Jr., vice president of
CBS-TV, Tuesday afternoon.
In the open forum following the
close of the clinic, Gaines Kelley,
WMFY-TV Greensboro, N. C,
moved that a vote of thanks be
given BMI for its sponsorship of
the sessions which were arranged
through the New York planning
committee: Mr. Clipp, Mr. Larsen,
Dick Pack of WNBT, Jerry Lyons,
WABD (TV), Hal Hough of WJZ-
TV, Mr. Holden and Dick Doan
and Mr. Lawrence of WCBS-TV.
At Chicago Sessions
Those attending the Chicago
clinic in the Palmer House were
told how WTMJ-TV Milwaukee
saved $96,000 last year because it
wrote separate contracts for talent
and production charges and for
time costs. Walter Damm, vice
president in charge of radio for the
Journal Co. and general manager
of WTMJ-AM-TV, gave this re-
port.
All TV costs he said, citing BMI,
ASCAP and film fees, are predi-
cated on time charges, and these
additional costs for such services
will go up if the basic time charge
includes allowance for such extras
as rehearsal, talent, music fees,
Clinics
>m page 80)
cameras and the like. A more
honest basis is for time to be sepa-
rated from any other charges in
the basic rate, he said. Mr. Damm
also recommended to future TV
managers that they eliminate local
rates, charging only spot and net-
work. WTMJ-TV charges $800 per
hour on a spot basis, $1,150 for the
network.
Mr. Damm has also eliminated
the discount structure used in ra-
dio saying "you don't have to do
it in TV." The differential be-
tween spot and network, with high-
er rates for the latter, establishes
the principle that the advertiser is
paying for coaxial charges, he said.
Other recommendations : Stay
away from downtown congested
areas; split your radio and TV
sales forces; operate TV on one
floor; allow as much storage space
as studio room; build high doors
and use dollies; own your own
shows and use regular staff, mem-
bers, and slot participations into
local shows.
Also appearing at the first of
the two-day session was Mr.
Swezey, who again spoke on "Every
Town a Showtown, USA — Yeah?"
[see New York report page 80].
More than 120 station executives
from the Midwest attended the
Thursday and Friday meetings.
The Thursday session was opened
by BMI President Haverlin, who
introduced the chairman of the
clinic, Mr. Clipp.
Morning speakers were George
Heinemann, program manager,
WNBQ (TV) Chicago on, "Art,
Scenic Effects and Camera Tech-
niques," and Mr. Lasky, along with
Mr. Swezey.
The afternoon schedule featured
the chairman, Frank Fogarty, gen-
eral manager, WOW-TV Omaha,
and Mr. Damm, along with Mr.
Holden and Mr. Clipp.
Friday agenda included Jules
Herbuveaux, director of TV opera-
tions, NBC Chicago, as chairman
of the morning session, and Mr.
Lasky for the afternoon. Speakers
were Bruce Wallace, manager, pub-
lic service broadcasts, WTMJ-AM-
TV, "Public Service Program-
ming"; Walter Preston, WBKB
(TV) Chicago, "Programming for
TV as a Sales Medium"; Jay Far-
aghan, WGN-TV Chicago, "Film
Buying — Film Costs and Problems
of Film Operations"; Mr. Lund,
and Walt Emerson, ABC Chicago
attorney, "Music Clearance and
Copyrights."
A clinic opens today (Monday)
in Los Angeles.
Poppy Drive Films
TELEVISION Screen Productions,
New York, has completed two film
spots — 20 seconds and 30 seconds — ■
for the American Legion Auxiliary
poppy campaign. Films have been
sent to all TV stations for showing
during the campaign which begins
shortly and runs until Labor Day.
'Sooner' Walker
FCC Charrman Paul A.
Walker's reference at the
NARTB convention in Chi-
cago April 2 [B»T, April 7]
to the then-impending TV
allocation freeze lift as simi-
lar to the Oklahoma Cherokee
Strip land rush in 1889 has
brought him honorary mem-
bership in the Oklahoma
Broadcasters Assn. OBA
President Allan Page, in a
letter last week to Comr.
Walker, said in part: "Your
remarks . . . were first-hand
evidence that you are one of
our best boosters for the
great state of Oklahoma. . . .
The board feels that your
loyalty to Oklahoma entitles
you to an honorary member-
ship in our association (for
which) you are charged with
. . . continuing . . . the policy
of promoting the traditions
and opportunity of the State
of Oklahoma."
DuMONT REPORTS
Decrease in 12-Wk. Period
BOARD of directors of Allen B.
DuMont Labs on May 21 declared
regular quarterly dividend of 25
cents per share on outstanding pre-
ferred stock, payable July 1 to
stockholders of record at close of
business June 13.
Additionally, company has re-
leased following table showing a
decrease in sales and net profits
according to summary for 12 weeks
ended March 23, compared to same
period a year ago:
12 weeks ended
3/23/52 3/25/51
Soles $15,960,000 $18,851,000
Net Profit 114,000 1,022,000
Number of Common
Shares Outstanding
at End of Period 2,361,054 2,361,054
Earned Per Share
After Preferred Div-
idends .035 .42
IIT ASKS FORD
For $4 Million TV Grant
ILLINOIS Institute of Technology,
on behalf of the Chicago groups
which propose to operate educa-
tional VHF Channel 12, has peti-
tioned the Ford Foundation for a
grant of $4,250,000. This was
reported in Chicago last week by
IIT President John Rettaliata, who
said the sum would cover building
construction and operation costs
for four years.
Of this amount, $800,000 yearly,
or $3,200,000, would be allocated
to actual operating expenses, in-
cluding building maintenance, per-
sonnel, administration and produc-
tion. The remainder, about $1
million, would be used for con-
struction of the station and trans-
mitter.
GEORGE CARSON PUTNAM, news-
caster-announcer, KTTV (TV) Holly-
wood, filed bankruptcy proceedings in
U. S. District Court with liabilities re-
ported as $79,501.89 and assets $250.
BROADCASTING • Telecasting
This Man
Can Sell
Beer in
Baltimore
(AUTOMOBILES IN AMES-DES MOINES OR GROCERIES IN GRAND RAPIDS)
YOU CAN STILL BUY
"DANGEROUS ASSIGNMENT"
EXCLUSIVELY IN THESE
CITIES IF YOU ACT FAST-
Ames-Des Moines
Grand Rapids
Binghamton
Lancaster
Schenectady
Syracuse
Utica
Wilmington
Providence
Jacksonville
Cleveland
Indianapolis
San Diego
Right today, he is successfully selling beer in Buffalo, Boston and
Birmingham . he's finding customers for cars in Charlotte and Miami . . .
he's moving groceries in Bloomington and Toledo.
He's doing a great job for, 38 different sponsors in 47 television markets.
He is Brian Donlevy of radio, screen and television— star of
"Dangerous Assignment"— NBC's exciting TV film program produced for
exclusive local showing and local sponsorship . ..at local cost.
"Dangerous Assignment" is red-blooded adventure with pay-off ratings.
For instance: 15.2 in New York (ARB) ; 20.5 in Detroit (Pulse) ; 22.0 in Colum-
bus (Pulse) ; 23.5 in San Francisco (Pulse) and 27.5 in Atlanta (Videodex).
"Dangerous Assignment" has mass appeal combined with sales power. And
because it sells for sponsors— it has been sold to sponsors in 47 markets.
For list of sponsors, prices and special audition film . . . phone, write or wire
NBC -TV Film Syndicate Sales
30 Rockefeller Plaza, New York 20, New York
TV Priority List
(Continued from page 79)
imum) and stations in Columbus,
Ohio, Buffalo and Washington.
Such an outlet, using 3 V2 times
the present power (16.6 kw) of
WDTV, would serve a radius of 33
miles and 3,421 sq. mi. of Grade A
service, he noted.
Comr. Jones observed FCC's en-
gineering data shows only 156.5
miles separation between Channel
4 stations is needed to protect the
Grade A service out to the noise
limitation.
"That is to say," he explained,
"it doesn't make any difference how
many miles co-channel spacing you
have beyond 156.5 miles. If you
separate Channel 4 stations a thou-
sand miles, the Grade A service
does not increase one square mile."
"It seems ridiculous to me that
Channel 4 should be left out of
Pittsburgh when there is a 29.8%
increase in Grade A service of the
channel in this area when a Pitts-
burgh station is added and not one
square mile of Grade A service is
lost by the three existing stations
at Washington, Buffalo and Colum-
bus," Comr. Jones stated.
"Since we do have unusually
rugged terrain in the Pittsburgh
area," Comr. Jones continued,
"there is more excuse to put more
VHF channels in the Pittsburgh
area than there is in New York
City, Los Angeles, Philadelphia,
Washington, Baltimore, Cleveland,
Erie or Columbus where the terrain
is less severe or as flat as a table
top." To equal WDTV's present
coverage, he said a UHF station
will have to radiate a full mega-
watt of power (1,000 kw).
Explaining the various general
provisions of the Sixth Report,
Comr. Jones reviewed major pre-
mises of his dissent which he had
discussed earlier before the Ohio
Assn. of Radio-TV Broadcasters'
management clinic in Columbus
[B*T, May 5]. He contended the
Sixth Report constitutes an "in-
efficient use of the spectrum" and
creates an "artificial scarcity" of
VHF channels.
Charges 'No Excuse'
Holding "there is no excuse for
Pittsburgh, one of the top 10 mar-
kets, to be on the bottom of the
processing line when many smaller
multiple station cities will be pro-
cessed first," Comr. Jones contended
"the issue in this battle" is not if
the action is just, but whether the
Sixth Report will hold up in court.
Comr. Jones observed that "They
[the Commission] sit in a bomb-
shelter, insulated from elections —
insulated from the vote of any city
that might be dealt with unjustly
. . . The Commission says to the
public: 'Prove I'm wrong. Make a
court say I'm arbitrary, unreason-
able, capricious.' "
The dissenting Commissioner told
his Pittsburgh audience that "to
recoup the permanent loss of local
television service . . . the civic re-
sources of your city and possibly
the cities and communities of your
metropolitan area will have to mar-
shal their combined forces in a
painstaking, expensive, time-con-
suming effort of factual (legal,
engineering and economic) prepara-
tion for an administrative hearing,
oral arguments, briefs and very
likely, successive court appeals."
Comr. Jones further elaborated
practical points of his dissent be-
fore the FCBA on Thursday, using
some of the same visual material
employed at Pittsburgh.
He told the Washington broad-
cast attorneys there is little to
recommend the allocation plan, but
it can do "a great deal of damage"
to the nation in the future. Comr.
Jones reiterated his view that FCC
doesn't have legal authority to
"prejudge the needs" of the various
communities of the U. S.
FCBA, among others, a year ago
unsuccessfully protested the legal-
ity of the fixed allocation plan.
Comr. Jones dissented from the
majority opinion which upheld the
allocation at that time.
Contending the Sixth Report puts
UHF "behind the eight-ball," Comr.
Jones pointed out that the VHF
co-channel minimum spacing of 70
miles is disproportionately much
greater with respect to interfer-
ence factors than is the 155-mile
UHF spacing. He reminded the
group it will take 2,000-ft. UHF
antennas to compete with 500-ft.
VHF antennas, placing UHF oper-
ators at great financial disadvan-
tage not considering the 17-20 mil-
lion VHF receiving set circulation.
Comr. Jones noted that the allo-
cations plan sought to foster com-
petition, but 889 cities are single
channel assignments. He charged
FCC has wasted signals in the
East through provision of unneces-
sarily high antennas and powers
and concentration of multiple serv-
ices in the large markets. Thus, the
rural areas get unequal service even
though the Commission planned for
VHF stations to cover them.
He noted that between Baltimore
and Washington there are seven
signals carrying only four (net-
work) program services. Around
New York, he noted, there are 12
signals of which eight provide only
four network services.
Comr. Jones reiterated his earlier
contention that the "firm, fixed and
final" allocation plan doesn't pro-
vide as efficient a distribution of
services as would result competi-
tively if applicants were free to
"serve their own selfish interests."
He pointed out that while the
plan sets a VHF minimum co-chan-
nel separation of 170 miles, the
Commission's allocation actuall>
contains a median separation of 250
miles. Thus, with high towers and
powers, FCC has inefficiently allo-
cated a big-city plan upon all lesser
communities of the country as well,
he indicated.
Showing a schematic diagram of
VHF Channels 7 to 13, using the
median 250-mile separation and
antenna height 1,000 ft. with full
316 kw power, Comr. Jones noted a
space of 122 miles occurs between
Grade B contours. He pointed out
it takes four separate channels to
substantially cover an area (tri-
angular lattice concept).
This means, he stated, it takes
all 12 VHF channels to give sub-
stantially everybody at all loca^
tions three Grade B services or
better, with the result "you can
have only three channels in any one
particular location."
Holding that this is the funda-
mental philosophy of the Commis-
sion's plan, Comr. Jones charged
FCC deviated from using a maxi-
mum of three VHF channels in one
place, naming Los Angeles and
New York-Newark, seven each,
and Washington and Chicago, four
each. This results in lessened
Grade B service in outlying areas
as supplemental channels are elim-
inated, he indicated.
Suggests Less Spacing
By reducing station spacing to
155 miles, Comr. Jones pointed out,
substantially all Grade A service
is preserved and the same four
channels used in the 250-mile con-
cept will provide nearly everyone
with at least one Grade A service
instead of Grade B. In addition,
some locations will get two Grade
A services, he noted.
In its petition to reconsider the
High Point-Beckley allocation rul-
ing, WHPE pointed out the separ-
ation requirements set forth in the
final plan "sets up new separation
distances which are greater than
heretofore described and therefore
cannot be the basis for denying
the requests." WHPE explained
that since this new separation "is
new to the rule-making procedures
and was not a part of the original
notice ... it cannot now become a
rule and it cannot be the basis for
the rejection of the [WHPE] pro-
posals."
Reconsideration in the Braddock,
Pa., case is to be sought by Mat-
ta Broadcasting Co., licensee of
WLOA there. Dispute centers on
rejection of proposed Channel 4 as-
signment because separation be-
tween the Braddock post office
(built in 1892) and WLWC (TV)
Columbus is 169.39 miles. The
plan specifies 170-mile minimum.
In Lafayette, KVOL there (Evan-
geline Broadcasting Co.) plans to
petition for reconsideration of
FCC's relocation of VHF Channel 5
at Alexandria, La., substituting
UHF Channel 67 at Lafayette.
Washington |||| ^ 1 C /
Watches Jtw ofe
ows
"CISCO KID"
6:30 p.m. — Sunday
This top Western film series, sched-
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garnered a rating of 21.7 (ARB,
April 1952). What a show for sum-
mer selling!
NOW AVAILABLE FOR SPONSORSHIP
Watch
Washington
Among all cities of over 50,000 population, Washington
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survey of Buying Power) . . . and you know how much
the kids ran influence these purchases.
wnb
Channel 4
'BC Television in Washington
i ^presented by NBC Spo/ Sales
Page 86 • May 26, 1952
BROADCASTING • Telecasting
BROADCASTING •
Telecasting
May 26, 1952 • Page 87
YOU WANT FCC EXAMINERS
COVERAGE?
Senators Spark Funds Drive
Say"WHEN"
TELEVISION
Sound programming that cre-
ates viewer preference, plus
smart merchandising, makes
WHEN your best TV "buy" in
Central New York. Here's a
rich market that will look at
your product, listen to your
story, and buy, when you Sell
via WHEN.
YOU'LL GET
RESULTS
ON CENTRAL NEW YORK'S MOST
LOOKED AT TELEVISION STATION
Represented Nationally
By fhe KATZ AGENCY
CBS
ABC
• DUMONT
WHEN
TELEVISION
SYRACUSE
A MEREDITH TV STATION
TWELVE influential Senators last
week challenged the Congress as
well as the FCC to get television
to all of the nation's people in the
shortest time possible.
The unique move, the more un-
usual in an economy legislature,
grew with agreement a fortnight
ago that Senate Interstate & For-
eign Commerce Committee mem-
bers should ask for additional funds
to enable the Commission to tackle
an increasing workload of TV ap-
plications [B»T, May 19].
There are no party lines in the
Senators' call. Both Democrats
and Republicans on the commerce
committee joined in sponsorship
of a proposed amendment to the
1953 Independent Offices Appro-
priations Bill.
That bill, already cut nearly $2
million by the House, is under con-
sideration of Sen. Burnet R. May-
bank's (D-S. C.) appropriations
subcommittee.
The commerce group's amend-
ment, included in a five-page
frankly-worded letter to Chairman
Maybank, calls for an appropria-
tion of $800,000 "for salaries, and
other expenses necessary for the
employment of 20 examiner teams
to be used exclusively [by the FCC]
for processing and hearing tele-
vision applications during the fiscal
year ending 1953."
Williams Fails to Sign
Only member of the Senate com-
merce group not signing the letter
was Sen. John J. Williams (R-Del.).
Most of the Senators signing the
letter are among those who pull
the most weight. In addition to
Senate Commerce Committee Chair-
man Ed C. Johnson (D-Col.) and
Senate Maiority Leader Ernest W.
McFarland (D-Ariz.), they include:
Democrats — Sens. Warren G.
Magnuson (Wash.), Brien Mc-
Mahon (Conn.), Herbert R. O'Conor
(Md.), Lyndon B. Johnson (Tex.),
Lester C. Hunt (Wyo.), and Repub-
licans— Sens. Charles W. Tobey
(N. H.), Owen Brewster (Me.),
Homer E. Capehart (Ind.), John
W. Bricker (Ohio) and James P.
Kern (Mo.).
Sen. Johnson of Colorado testi-
fied before the Maybank subcom-
mitte when FCC's appropriation
was before it for consideration. A
fortnight ago while hearing the
nomination of Rosel H. Hyde to the
Commission, Sen. Capehart offered
the resolution which culminated in
the letter and proposed amendment
to the funds legislation.
Outlining the April 14 lifting of
the "cruel, arbitrary and little un-
derstood television freeze . . . im-
posed in September 1948," which
the committee said came "after 42
months of tortuous delay," the let-
ter proceeded to describe the cur-
rent situation which was said to
exist at the Commission.
Pertinent points of the Senators'
letter were briefly:
# It is "reasonable" to expect
more than 1,000 applications "pend-
ing and clamoring for immediate
action" and the Commission "must
adopt a scrupulously careful
method of processing these appli-
cations."
9 The current seven examiners
(who should handle about 10 to 15
applications per year) "are used
for all types of hearings . . . and
we are informed they now have a
heavy workload on problems wholly
unrelated to the licensing of new
television stations which will keep
them tied up for many months."
9 Seventh Annual Report of
the FCC "reveals that there were
pending, as of June 30, 1951, 1,000
broadcast applications in the radio
AM field and 186 in the radio FM
field. ... If you were an applicant,
an outright death sentence likely
would be far better than a notice
of indefinite delay."
Team Already Assigned
© An examiner team has been
assigned to an investigation and
hearing involving divestment of the
International Cable operation from
Western Union. Case is set for
June 5.
© "We are convinced that the
FCC must be given 20 additional
examiner teams for the next two
years to clean up the television log-
jam occasioned by the sudden lift-
ing of the arbitrary freeze. ... It
will not cost the government any
more to hear these cases during the
next two years than it would cost to
string them out over a period of 10
years."
@ Annual salary of an ex-
aminer team consisting of ex-
aminer, accountant, engineer, at-
torney, and two clerk-stenographers
would total $36,000 a year and
travel expenses $4,000, a total sum
of $40,000 for each team.
9 These additional teams are
necessary if the freeze lift is to be
"meaningful."
9 Increase is not to be made
every year, but only for the time
to "cure the emergency."
9 "The welfare of the people
and not the happiness of the FCC
is at stake in this situation. . . .
Every applicant is entitled to his
day in court without years of delay
and it cannot be given to him un-
less we provide the money to hire
the minimum of examiner teams.
@ "... large percentage of the
applications that will go on file
will probably go to hearing be-
cause of the limited number of
channels available in many of the
cities ... it becomes obvious . . .
that if the present situation with
respect to examiners is permitted
to remain, some applicants will not
know whether they will be granted
TV licenses for many, many years."
@ Congress will not save money
by failing to add the $800,000 be-
cause it will have to pay for the
processing eventually, anyhow.
# The benefits of television and
its value to the people "far trans-
cend the problem of whether the
FCC is entitled to 10 employes or
10,000 employes."
® "Besides being a most fasci-
nating form of entertainment and
education, television is certain to
become a major element in the
American economy with respect to
the number of people employed,
money invested and a new and
forceful device through which pro-
ducts are sold to the general
public."
0 "By an appropriation of
$800,000 Congress can set in motion
a chain reaction which in two years'
time will create $3 billion in busi-
ness. These figures are ultra con-
servative."
Concluding paragraph of the
letter follows:
"We ought not shirk our duty.
We ought to appropriate the money
to authorize the recruiting of the
20 examiner teams or frankly tell
the people that because money is
not available for processing their
television applications they must
wait 6 to 10 years for TV in many
areas of the U. S."
The House last March voted $6,-
108,600 to operate FCC in fiscal
1953. This is $1,966,540 under the
amount requested in President
Truman's budget. The Senate had
been expected to restore some of
this cut.
IATSE Wins, Loses
IATSE Local 706 last week was
named over NABET by a 7-0 vote
as bargaining representative in
the National Labor Relations
Board election for makeup artists
and hair stylists at NBC-TV Holly-
wood. Screen Cartoonists Guild,
however, won out 5-2 over IATSE
at Cascade Pictures of California,
TV film producer.
WATV (TV) Move
SIX of the seven New York
area TV stations will be
transmitting from the top of
the Empire State Bldg. by
next winter, following FCC
approval last week of WATV
(TV) Newark's long-pending
request to move there. WATV
(TV) will reduce its radiated
power from 30.5 kw visual to
3.4 kw when it makes the
move, but its antenna height
will be increased to 1190 ft.
above ground. Its present
transmitter site is atop First
Mountain, near West Orange,
N. J., less than 600 ft. above
average terrain. WOR-TV
is the. only New York outlet
not using the Empire State
Bldg. site. It has an 810 ft.
tower at North Bergen, N. J.
Page
• May 26, 1952
BROADCASTING • Telecasting
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WATCHES
WPTZ MORE
THAN ANY OTHER
TV STATION
Per ARB for the full year of 1951
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Philadelphia 3, Pa., Phone LOcust 4-5500 or NBC Spot Sales
ROADCASTING • Telecasting
W S P D -T V
"SPEEDY" THE PIONEER
1
1
1
STATION
CHANNEL
DIAL SETTING
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aw*
ON
WSPD-TV
TOLEDO
with
TELEVISION SETS
NBC AFFILIATE
STORER BROADCASTING COMPANY
Rep. by The Katz Agency, Inc.
WSPD-TV
CHANNEL 13
TOLEDO, OHIO
at. Sales Hq. 488 Madison Avenue,
New York 22, ELdorodo 5-2455
ige 90 • May 26, 1952
telestatus
It
RCA Reports Tricolot
Tube Improvements
(Report 217)
SIGNIFICANT improvements have
been made in the RCA tricolor tele-
vision picture tube, Dr. Elmer W.
Engstrom, vice president in charge
of the RCA Laboratories Div., an-
nounced last Thursday.
One of the disadvantages of the
earlier RCA system, it was ex-
plained, was that the electron beam
sources have been located at some-
what divergent positions with the
tube, requiring a number of beam-
deflection systems and a tube with
three necks. Through a new inven-
tion by Alfred C. Schroeder, elec-
trical engineer in RCA Labs., the
electron guns can be placed close
together in a single neck tube, an
arrangement which allows for a
single-beam deflection system simi-
lar to that used in black and white
television.
The improved tube, patented
early this month, has been success-
fully integrated into RCA's color
TV system, he said.
Mr. Schroeder, associated with
RCA since receiving his master's
degree from Massachusetts Insti-
tute of Technology in 1937, is on
the staff of the David Sarnoff re-
search center and has spent much
of his time working on color tele-
vision.
'Lucy' Again Heads
Videodex Top 10 Ratings
FOR the second successive month,
I Love Lucy heads the Videodex
ratings for the top 10 TV shows,
both in percentage ratings and
in number of homes reached. The
show stars Lucille Ball and her
husband, Desi Arnaz, and is carried
over CBS-TV Monday, 9-10 p.m.
(EDT). Videodex listings follow:
Percent
TV Homes
1.
1 Love Lucy (CBS)
52.1
2.
Talent Scouts (CBS)
43.5
3.
Red Skelter, (NBC)
39.3
4.
Godfrey & Friends (CBS)
39.3
5
You Bet Your Life (NBC)
38.7
6.
Texaco Star Theatre (NBC)
37.
7.
Your Show of Shows (NBC)
31.8
Comedy Hour (NBC)
31.1
9.
Fireside Theatre (NBC)
30.9
10.
My Friend Irma (CBS) 30.1 30.2
No. of
TV Homes
Prog
(000)
1.
1 Love Lucy (CBS)
8,671
2.
Red Skelton (NBC)
6,352
Texaco Star Theatre (NBC)
6,275
A.
You Bet Your Life (NBC)
6,080
5.
Godfrey & Friends (CBS)
5,854
6.
Comedy Hour (NBC)
5,012
7.
Your Show of Shows (NBC)
4,875
8.
Fireside Theatre (NBC)
4,826
9.
Philco TV Playhouse (NB)
4,801
10.
Talent Scouts (CBS)
4,793
Video Being Used
To Treat Cross-Eyes
TV's VALUE in treating cross-
eyes of children was described to
the Pennsylvania Optometric Assn.
at its 56th annual meeting by Dr.
J. Donald Kratz, associate profes-
sor of the Pennsylvania State Col-
lege of Optometry.
The college plans to install TV
sets in its eye-straightening clinic,
he said, adding that video's use by
trained personnel is valuable be
cause it holds a child's attentioi
where other types of training aid:
have failed.
'Lucy7, 'Godfrey'
Dominate Latest Nielsen
NATIONAL ratings for top ter
television programs for two weeks-
ending April 26 have been releasee
by A. C. Nielsen Co. as follows:
NUMBER OF TV HOMES REACHED
He
Rank Program (000)
1 I Love Lucy (CBS) 10,75:
2 Arthur Godfrey & Friends
(Liggett & Myers) (CBS) 7,60!
3 Texaco Star Theater (NBC) 7,55'
4 Red Skelton (NBC) 7,42
5 Your Show of Shows
(R. J. Reynolds) (NBC) 7,38:
6 You Bet Your Life (NBC) 7,301
7 Colgate Comedy Hour (NBC) 7,17!
8 Your Show of Shows
(Participating) (NBC) 6,79'
9 Robt. Montgomery Presents
(S. C. Johnson & Son) (NBC) 6,671
10 Philco TV Playhouse (NBC) 6,64.
PER CENT OF TV HOMES REACHED
IN PROGRAM STATION AREAS
Home
Rank Program %
1 I Love Lucy (CBS) 63."
2 Arthur Godfrey's Scouts (CBS) 53.:
3 Arthur Godfrey & Friends
(Liggett & Myers) (CBS) 49
4 Red Skelton (NBC) 46
5 Texaco Star Theater (NBC) 46
6 Your Show of Shows
(R. J. Reynolds) (NBC)
7 You Bet Your Life (NBC) 44
8 Pabst Blue Ribbon Bouts (CBS) 44
9 Your Show of Shows
(Participating) (NBC) 44
10 Colgate Comedy Hour (NBC) 44
Copyright 1952 by A. C. Nielsen Co.
Weekly Television Summary— may
26, 1952 — Telecasting Survey
City
Outlets On Air
Sets in Area
City
Outlets On Air
Sets in Arec
Albuquerque
KOB-TV
14,400
Louisville
WAVE-TV, WHAS-TV
150,14;
Ames
WOI-TV
91 ,207
Matamoros (Mexico)-
Atlanta
WAGA-TV, WSB-TV WLTV
185,000
Brownsville, Tex
XELD-TV
20,30
Baltimore
WAAM, WBAL-TV, WMAR-TV
385,876
Memphis
WMCT
130,255
Binghamton
WNBF-TV
62,400
WTVJ
116,00
Birmingham
WAFM-TV, WBRC-TV
90,000
Milwaukee
WTMJ-TV
332,46(
B'oomington
WTTV
144,000
Minn.-St. Paul
KSTP-TV, WTCN-TV
322,90(
Boston
WBZ-TV, WNAC-TV
895,141
Nashville
WSM-TV
68,41 (
Buffalo
WBEN-TV
268,127
New Haven
WNHC-TV
262,00t
Charlotte
WBTV
152,096
New Orleans
WDSU-TV
92,973
Chicago
WBKB, WENR-TV, WGN-TV, WNBQ
WCPO-TV, WKRC-TV, WLWT
1,133,992
348,000
New York-
WABD, WCBS-TV, WJZ-TV, WNBT
Cincinnati
Newark
WOR-TV, WPIX, WATV
3,059,4001
Cleveland
WEWS, WNBK, WXEL
613,548
277,000
Norfolk
WTAR-TV
115,101
Columbus
WBNS-TV, WLWC, WTVN
Oklahoma City
WKY-TV
129,43/
Da'las-
Omaha
KMTV, WOW-TV
127,91-
Ft. Worth
KRLD-TV, WFAA-TV, WBAP-TV
166,000
Philadelphia
WCAU-TV, WFIL-TV, WPTZ
1 ,042,00(
Davenport
WOC-TV
98,445
Phoenix
KPHO-TV
55,1 0C
Quad Citii
s Include Davenport, Moline, Rock Ise., E.
Moline
Pittsburgh
WDTV
393,000
Dayton
WHIO-TV, WLWD
235,000
Providence
WJAR-TV
212,000
Detroit
WJBK-TV, WWJ-TV, WXYZ-TV
750,000
Richmond
WTVR
124,345
Erie
WICU
162,384
Rochester
WHAM-TV
144,0d
Ft. Worth-
Rock Island
WHFB-TV
99,903
Dallas
WBAP-TV, KRLD-TV, WFAA-TV
166,000
Quod Cities
Include Davenport, Moline, Rock Ise.
E. Moline
Grand Rapids
WOOD-TV
217,081
Salt Lake City
KDYL-TV, KSL-TV
76,655
Greensboro
WFMY-TV
San Antonio
KEYL- WOAI-TV
78,444
Houston
KPRC-TV
141 ',000
San Diego
KFMB-TV
133,250
Hun'ington-
San Francisco
361,000
Charleston
WSAZ-TV
84,750
Schenectady-
KGO-TV, KPIX, KRON-TV
Incianapolis
WFBM-TV
232,000
Albany-Troy
WRBG
209,800
Jacksonville
WMBR-TV
56,000
Seattle
KING-TV
144,200
Johnstown
WJ AC-TV
151,775
St. Louis
KSD-TV
398,000
Ka'amazoo
WKZO-TV
200,040
Syracuse
WHEN. WSYR-TV
177,581
Kansas City
WDAF-TV
206,598
Toledo
WSPD-TV
158,000
Lancaster
WGAL-TV
146,631
Tulsa
KOTV
114,870
WJIM-TV
.93,000
Utica-Rome
WKTV
70,000
Los Angeles
KECA-TV, KFI-TV, KLAC-TV, KNBH
Washington
WMAL-TV, WNBW, WTOP-TV, WTTG
363,54}
KNXT, KTLA, KTTV
1,232,000
Wilmington
WDEL-TV
101,754
Total Markets
on Air 64* Stat'
ons on Air 109
Estimated Sets
n use 17,076,609
* Includes XELD-TV Matamoros, Mexico
Editor's Note: Totals for each market represent estimated sets within television area. Where coverage areas overlap set counts may be
partially duplicated. Sources of set estimates are based on data from dealers, distributors, TV circulation committees, electric companies
and manufacturers. Since many are compiled monthly, some may remain unchanged in successive summaries. Total sets in all areas are
'ily approximate.
BROADCASTING • Telccastini
make
small fry
friends
with
fred
WBTV's own contribution to the cowboy craze,
Fred Kirby corrals an average Videodex rating of
19-0 on his "Junior Rancho" programs (M-W-F,
5-5:30 PM) . Over 2,000 Carolina children have
appeared on the program with Fred since its debut
in September, 1951. Praised by parents, teachers and
civic leaders for its sound contribution to juvenile
ideals, "Junior Rancho" offers advertisers a happy,
hair-trigger reaction to their product appeals.
SERVING THE CAROL infIS
BIGGEST
TtLEVlSl OH AUDIENCE
EFFERSON STANDARD BROADCASTING COMPANY
Represented Nationally by CBS Television Spot Sales
May 26, 1952 •
WAVE-TV
IN KENTUCKY!
IN AUDIENCE!
WITH LOCAL ADVERTISERS!
(22.5% more!)
WITH NATIONAL ADVERTISERS!
(13.0% more!)
IN COVERAGE!
WAVE-TV has perfect recep-
tion sn the Metropolitan Area.
WAVE-TV's PLUS is that in
outlying "fringe" areas, 63.1% of
all TV homes "get" WAVE-TV
more clearly than Station "B"!
WAVE-TV
CHANNEL 5
NBC • ABC • DUMONT
LOUISVILLE, KENTUCKY
4^»3a FREE & PETERS> Inc-
Exclusive National Representatives
Page 92 • May 26, 1952
List of Cities
(Continued from page 79)
Group D requests until about No-
vember.
The Group A-2 and Group B city
listings issued by FCC follow:
■° 1950 Distance
*'5 Popula- to nearest
jc2 Location tion TV station
1 Denver, Col.
2 Portland, Ore.
3 Tampa-St. Peters-
burg, Fla.
4 Springfield-
Holyoke, Mass.
5 Youngstown, Ohio
6 Wichita, Kan.
7 Flint, Mich.
8 Spokane, Wash.
9 Beaumont-Port
Arthur, Tex.
10 Duluth, Minn.-
Superior, Wis.
11 Sacramento, Calif.
12 Fort Wayne, Ind.
13 Austin, Tex.
14 Chattanooga, Tenn.
15 El Paso, Tex.
16 Mobile, Ala.
17 Evansville, Ind.
18 Shreveport, La.
19 Baton Rouge, La.
20 Scranton, Pa.
21 Knoxville, Tenn.
22 Savannah, Ga.
23 South Bend, Ind.
24 Peoria, III.
25 Corpus Christ!, Tex.
26 Montgomery, Ala.
27 Little Rock, Ark.
28 Lincoln, Neb.
29 Jackson, Miss.
30 Madison, Wis.
31 Wheeling, W. Va.-
Steubenville, Ohio
32 Rockford, III.
33 Saginaw, Mich.
34 Roanoke, Va.
35 Fresno, Calif.
36 Brownsville-Harlingen-
Weslaco, Tex.
37 Columbia, S. C.
38 Waco, Tex.
39 Sioux City, Iowa
40 Manchester, N. H.
41 Springfield, III.
42 Columbus, Ga.
43 Topeka, Kan.
44 St. Joseph, Mo.
45 Portland, Me.
46 Wilkes-Barre, Pa.
47 Amarillo, Tex.
48 Charleston, W. Va.
49 Cedar Rapids, Iowa
50 Lubbock, Tex.
51 Augusta, Ga.
52 Durham, N. C.
53 Stockton, Calif.
54 Macon, Ga.
55 Charleston, S. C.
56 Wichita Falls, Tex.
57 Springfield, Mo.
58 Galveston, Tex.
59 Decatur, III.
60 Raleigh, N. C.
61 Waterloo, Iowa
62 Terre Haute, Ind.
63 Pueblo, Col. 63,685
64 San Bernardino, Calif. 63,058
65 Champaign-
Urbana, III.
66 Atlantic City, N
67 Muncie, Ind.
68 Greenville, S. C
69 Gadsden, Ala.
70 Lexington, Ky.
71 Pittsfield, Mass.
72 Asheville, N. C.
73 Green Bay, Wis,
74 Sioux Falls, S.
75 Bay City, Mich.
76 Orlando, Fla.
77 San Angelo, Tex
78 Laredo, Tex.
79 Lima, Ohio
80 Warren, Ohio
221,419
217,060
168,330
168,279
163,143
161,721
151,544
139,336
137,572
133,607
132,459
131,041
130,485
129,009
128,636
127,306
125,629
125,536
124,769
119,638
115,911
108,287
106,525
102,213
98,884
98,271
96,056
94,763
92,927
92,918
91,921
91,669
90,160 1
86,914
84,706
83,991
82,732
81,628
79,611
78,791
78,588
77,634
76,826
74,246
73,501
72,296
71,747
71,508
71,311
70,853
70,252
70,174
68,042
66,731
66,568
66,269
65,679
65,198
64,214
81 Eh
N. Y.
82 Dubuque, Iowa
83 Muskegon, Mich.
84 Fort Smith, Ark.
85 Lynchburg, Va.
86 la Crosse, Wis.
87 Riverside, Calif.
88 Tuscaloosa, Ala.
89 Abilene, Tex.
90 Colorado Springs,
Col.
91 Tucson, Ariz.
62,397
61 ,657
58,479
58,161
55,725
55,534
53,348
53,000
52,735
52,696
52,523
52,367
52,093
51,910
50,246
49,856
49,716
49,671
48,429
47,942
47,727
47,535
46,764
46,396
45,570
45,472
45,454
142
170
54
52
130
46
230
98
59
247
44
63
269
134
50
144
49
105
65
72
52
250
1 Includes populations of Mercedes and San
Benito, Tex. pursuant to footnote 1 of Table
of Assignments.
\Z a. Location
92 Williamsport, Pa.
93 Wilmington, N. C.
94 Santa Barbara, Calif.
95 Mansfield, Ohio
96 Pensacola, Fla.
97 Jamestown, N. Y.
98 West Palm Beach, Fla.
99 Salem, Ore.
100 Sheboygan, Wis.
101 Meridian, Miss.
102 Quincy, III.
103 Lake Charles, La.
104 Oshkosh, Wis.
105 Poughkeepsie, N. Y.
106 Lewiston, Me.
107 Zanesville, Ohio
108 Great Falls, Mont.
109 Tyler, Tex.
110 Joplin, Mo.
111 Kokomo, Ind.
112 Monroe, La.
113 Yakima, Wash.
114 Fargo, N. D.
115 Danville, III.
116 Cumberland, Md.
117 Biloxi, Miss.
118 Muskogee, Okla.
119 Pine Bluff, Ark.
120 Spartanburg, S. C.
121 Hagerstown, Md.
122 Eou Claire, Wis.
123 Enid, Okla.
124 Eugene, Ore.
125 Port Huron, Mich.
126 Elkhart, Ind.
127 Easton, Pa.
128 Lafayette, Ind.
129 Hazleton, Pa.
130 Danville, Va.
131 Alexandria, La.
132 Bakersfield, Calif.
133 Lawton, Okla.
134 Fayetteville, N. C.
135 Boise, Ida.
136 Watertown, N. Y.
137 Bloomington, III.
138 Bellingham, Wash.
139 Appleton, Wis.
140 Owensboro, Ky.
141 Ottumwa, Iowa
142 Hutchinson, Kan.
143 Lafayette, La.
144 Butte, Mont.
145 Burlington, Vt.
146 Paducah, Ky.
147 Bristol, Tenn.-
Bristol, Va.
148 Reno, Nev.
149 Clarksburg, W. Va.
150 Columbia, Mo.
151 Cheyenne, Wyo.
152 Billings, Mont.
153 Bangor, Me.
154 Galesburg, III.
155 Albany, Ga.
156 Anniston, Ala.
157 Lakeland, Fla.
158 Burlington, Iowa
159 New London, Conn.
160 Wausau, Wis.
161 Oak Ridge, Tenn.
162 Jackson, Tenn.
163 Daytona Beach, Fla.
164 Salinas-Monterey,
Calif.
165 Marion, Ind.
166 Fond du Lac, Wis.
167 Greenville, Miss.
168 Rochester, Minn.
169 Parkersburg, W. Va.
170 Rome, Ga.
171 Beloit, Wis.
172 Odessa, Tex.
173 Hattiesburg, Miss.
174 Sandusky, Ohio
175 Fairmont, W. Va.
176 Hot Springs, Ark.
177 Northampton, Mass.
178 Kingston, N. Y.
179 St. Cloud, Minn.
180 Athens, Ga.
181 Santa Fe, N. M.
182 Concord, N. H.
183 Ma^on City, Iowa
184 Virksburg. Miss.
185 Johnson City, Tenn.
186 Rocky Mount, N. C.
187 Manitowoc, Wis.
188 Tallahassee, Fla.
189 Iowa City, Iowa
190 Gainesville, Fla.
191 Grand Forks, N. D.
192 Sharon, Pa.
193 Key West, Fla.
194 Salina, Kan.
195 Pocatello, Ida.
195 Charlottesville, Va.
197 Kankakee, III.
193 Panama City, Fla.
199 Roswell, N. M.
200 Temple, Tex.
201 Rapid City, S. D.
202 Fort Dodge, Iowa
203 Jefferson City, Mo.
204 Laurel, Miss.
205 Winona, Minn.
206 la Grange, Ga.
207 Janesville, Wis.
208 Texarkana, Tex.
209 Las Vegas, Nev.
1950 Distance
Popula- to
nearest
tion TV station
45,047
79
45,043
163
44,913
90
43,564
60
43,479
175
43,354
43
43,162
68
43,140
42,365
190
46
41 ,893
139
41 ,450
no
41,272
138
41 ,084
70
41 ,023
53
40,974
126
40,517
53
39,214
38,968
465
95
38,71 1
102
38,672
49
38,572
210
38,486
no
38,256
215
37,864
82
37,679
48
37,425
78
37,289
44
37,162
140
36,795
53
36,260
62
36,058
80
36,017
62
35,879
249
35,725
53
35,646
57
35,632
41.5
35,568
60
35,491
35,066
67
42
34,913
165
34,784
97
34,757
81
34,715
89
34,393
295
34,350
60
34,163
106
34,112
78
34,010
85
33^651
80
33,631
95
33,575
170
33,541
118
33,251
360
33,155
132
32,828
120
32,725
110
32,496
183
32,014
89
31 ,974
118
31 ,935
470
31,834
385
31 ,558
200
31,425
40.21
31,155
152
31 066
57
30,'851
160
30,613
55
30,551
44
30,414
155
30,229
148
30,207
75
30,187
85
30,122
81
30,081
59
29,936
55
29,936
138
29,885
75
29,684
75
29,615
58
29,590
69
29,495
285
29,474
110
29,375
45
29,346
68
29,307
185
29,063
65
28,817
49
28,410
65
28,180
58
27,998
56
27 980
85
27! 948
160
27,864
90
27,697
105
27,598
70
27,237
165
27,212
51
26,861
65
26,836
270
26,454
59
26,433
128
26,176
160
26,131
145
25,969
65
25,856
53
25,814
250
25,738
162
25,467
120
25,310
420
25,115
43
25,099
110
25,038
135
25,031
100
25,025
60
24,899
65
24,753
165
24,624
255
0
1950 Distance
.£ 0 ■
Popula- to
neare
_i 0- Location
tion TV static
210 Longview, Tex.
211 Walla Walla, Wash.
24,502
160
24,102
215
212 Florence, Ala.
23,879
105
213 Findlay, Ohio
23,845
42
214 Ashtabula, Ohio
23,696
40.1
215 Casper, Wyo.
23,673
320
216 Norwich, Conn.
23,429
45
217 Auburn, Me.
23,134
125
218 Austin, Minn.
23,100
95
219 El Dorado, Ark.
23,076
205
220 Eureka, Calif.
23,058
225
221 Wilson, N. C.
222 Olean, N. Y.
23,010
105
22,884
22,840
60
223 Selma, Ala.
78
224 Natchez, Miss.
22,740
132
225 Grand Island, Neb.
22,682
125
226 Gulfport, Miss.
22,659
65
227 Middletown, N. Y.
22,586
45
228 Florence, S. C.
22,513
110
229 Missoula, Mont.
22,485
398
230 Freeport, III.
22,467
68
231 Marshall, Tex.
22,327
140
232 Minot, N. D.
22,032
445
233 Santa Cruz, Calif.
21,970
55
234 Pekin, III.
235 Richland, Wash.
21,858
180 1
21 ,809
160
236 Midland, Tex.
21,713
275
237 Paris, Tex.
21,643
95
238 Dothan, Ala.
21 ,584
175
239 Cape Girardeau, Ma.
21 ,578
98
240 North Adams, Mass.
21,567
45
241 Oxnard, Calif.
21,567
65
242 Bluefield, W. Va.
21,506
100
243 Goldsboro, N. C.
21 ,454
108
244 Orange, Tex.
21,174
21,051
105
245 Aberdeen, S. D.
260
246 Logansport, Ind.
21,031
70
247 Augusta, Me.
20,913
150
248 Biddeford, Me.
20,836
75
249 Uniontown, Pa.
20,471
45
250 Hannibal, Mo.
20,444
100
251 Jacksonville, III.
20,387 •
78
252 Greeley, Col.
20,354
20,354
375
253 Sedalia, Mo.
75
254 Longview, Wash.
20,339
20,238
108
255 Stillwater, Okla.
256 Hastings, Neb.
46
20,211
135
257 Sumter, S. C.
258 Brownwood, Tex.
20,185
100
20,181
120
259 Ponca City, Okla.
260 Sherman, Tex.
20,180
70
20,150
60
261 Chillicothe, Ohio
20,133
44
262 Salisbury, N. C.
20,102
20,067
45
263 McAllen, Tex.
220
264 Valdosta, Ga.
20,046
115
265 Boulder, Col.
19,999
348
266 Decatur, Ala.
19,974
78
267 Staunton, Va.
19,927
95
268 Marshalltown, Iowa
19,821
40.9
269 Anderson, S. C.
19,770
105
270 Aberdeen, Wash.
19,653
75
271 Glens Falls, N. Y.
19,610
50
272 Oil City, Pa.
19,581
50
273 Kingsport, Tenn.
19,571
120
274 Beckley, W. Va.
19,397
80
275 Pittsburg, Kan.
19,341
112
276 Bartlesville, Okla.
19,228
41
277 Idaho Falls, Ida.
19,218
189
278 Corsicana, Tex.
19,211
52
279 Manhattan, Kan.
19,056
106
280 Tiffin, Ohio
18,952
41.5
281 Waycross, Ga.
18,899
79
282 Sarasota, Fla.
18.896
180
283 Vincennes, Ind.
18)831
65
284 Portsmouth, N. H.
18,830
47
285 Mankato, Minn.
18,809
68
286 Benton Harbor, Mich.
18,769
52
287 Bismarck, N. D.
18,640
385
288 Bowling Green, Ky.
18,347
65
289 Kinston, N. C.
18,336
135
290 Waterville, Me.
18,287
158
291 Bryan, Tex.
18,102
87
292 Greenwood, Miss.
18,061
117
293 Borger, Tex.
18,059
218
294 Carlsbad, N. M.
17,975
230
295 Brunswick, Ga.
17,954
58
296 Sault Ste. Marie, Mich. 17,912
258
297 Santa Rosa, Calif.
17,902
47
298 Ardmore, Okla
17,890
98
299 McAlester, Okla.
17,878
86
300 Bogalusa, La.
17,798
60
301 Plattsburg, N. Y.
17,738
148
302 Rutland, Vt.
17,659
82
303 Twin Falls, Ida.
17,600
180
304 Helena, Mont.
305 Mattoon, III.
17,581
398
17,547
102
306 Denison, Tex.
307 Modesto. Calif.
17,504
70
17,389
76
308 Bradford, Pa.
17,354
64
309 Clovis, N. M.
310 Medford, Ore.
17,318
200
17,305
318
31 1 Big Spring, Tex.
17,286
312 Martinsville, Va.
17,251
^42
313 Chambersburg, Pa.
17,212
67
314 Marquette, Mich.
17,202
239
315 Columbus, Miss.
17,172
97
316 Coffey ville, Kan.
17,113
65
317 Fayetteville, Ark.
17,071
102
318 Traverse City, Mich.
16,974
132
319 Kingsville, Tex.
16,898
136
320 Logan, Utah
16,832
63
321 Greenville, N. C.
16,724
206
322 Berlin, N. H.
16,615
140
323 Pampa, Tex.
16,583
192
324 Stevens Point, Wis.
16,564
125
325 Clarksdale, Miss.
16,539
75
326 San Buenaventura, Calif. 16,534
70
327 Streator, III.
1 6,469
92
328 New Iberia, La.
16,467
105
329 Alice, Tex.
16,449
118
330 Huntsville, Ala.
16,437
98
CASTING •
Telecastin
■2 £ Location
331 Jonesboro, Ark.
332 Hibbing, Minn.
333 Clarksville, Tenn.
334 Blytheville, Ark.
335 Corvallis, Ore.
336 Nampa, Ida.
337 Ogdensburg, N. Y.
338 Keokuk, Iowa
339 Victoria, Tex.
340 Faribault, Minn.
341 Ada, Okla.
342 Dalton, Ga.
343 Klamath Falls, Ore.
344 Chickasha, Okla.
345 Olympic, Wash.
346 New Bern, N. C.
347 Emporia, Kan.
348 Keene, N. H.
349 Martinsburg, W. Va.
350 Mt. Vernon, III.
351 Laramie, Wyo.
352 Clearwater, Fla.
353 Sunbury, Pa.
354 Connersville, Ind.
355 North Platte, Neb.
,356 Duncan, Okla.
357 Orangeburg, S. C.
358 Merced, Calif.
359 Escanaba, Mich.
360 Salisbury, Md.
361 Lufkin, Tex.
362 Greenfield, Mass.
363 Poplar Bluff, Mo.
364 Hornell, N. Y.
365 Fort Madison, Iowa
366 Fort Collins, Col.
367 Parsons, Kan.
368 Laconic, N. H.
369 Cambridge, Ohio
370 Greenville, Tex.
371 Grand Junction, Col.
372 Middlesborough, Ky.
373 ThomasviMe, Ga.
374 Lincoln, III.
375 Midland, Mich.
376 Del Rio, Tex.
377 San Luis Obispo, Calif.
378 Marinette, Wis.
379 Plainview, Tex.
380 Lewistown, Pa.
381 Hobbs, N. M.
382 Centralia, III.
383 Winchester, Va.
384 Greenwood, S. C.
385 Seymour, Tex.
386 Rochester, N. H.
387 Las Vegas, N. M.
388 Sweetwater, Tex.
389 Bradenton, Fla.
390 Oneonta, N. Y.
391 Albert Lea, Minn.
392 Fort Pierce, Fla.
393 Wisconsin Rapids, Wis.
394 Junction City, Kan.
395 San Benito, Tex.
396 Fort Myers, Fla.
397 Massena, N. Y.
398 Alpena, Mich.
399 Moberly, Mo.
400 Wenatchee, Wash.
401 Morristown, Tenn.
402 Lewiston, Ida.
403 Fergus Falls, Minn.
404 Arkansas City, Kan.
405 Scottsbluff, Neb.
406 Claremont, N. H.
407 Atchison, Kan.
408 Huron, S. D.
409 Crowley, La.
410 Bastrop, La.*
411 Watertown, S. D.
412 Great Bend, Kan.
413 Vernon, Tex.
414 Brainerd, Minn.
415 Cleveland, Tenn.
416 El Centro. Calif.
417 Hopkinsville, Ky.
418 Virginia. Minn.
419 Tulare, Calif.
420 Edinburg, Tex.
421 Waynesboro, Va.
422 Astoria, Ore.
423 Nacogdoches, Tex.
424 Las Cruces, N. M.
425 Opelika. Ala.
426 Chico, Calif.
427 Trinidad, Col.
428 Coeur d'Alene, Ida.
429 Fredericksburg, Va.
430 Mitchell, S. D.
431 Cairo, III.
432 Kearney, Neb.
433 La Salle, III.
434 Pullman, Wash.
435 Snyder, Tex.
436 Gainesville, Ga.
437 Sanford, Fla.
438 Brawley, Calif.
439 Frankfort, Ky.
440 Beaver Dam, Wis.
441 Seminole, Okla.
442 Beatrice, Neb.
443 Miami, Okla.
444 Albemarle, N. C.
445 Pendleton, Ore.
446 Visalia, Calif.
447 Ocala, Fla.
448 DeKalb, III.
449 Coshocton, Ohio
450 Athens, Ohio
1950
Popula-
tion
16,310
16,276
16,246
16,234
16,207
16,185
16,166
16,144
16,126
16,028
15,995
15,968
15,875
15,842
15,819
15,812
15,669
15,638
15,621
15,600
15,581
15,581
15,570
15,550
15,433
15,325
15,322
15,278
15,170
15,141
15,135
15,075
15,064
15,049
14,954
14,937
14,750
14,745
14,739
14,727
14,504
14,482
14,424
14,362
14,285
14,211
14,180
14,178
14,044
13,894
13,875
13,863
13,841
13,806
13,779
13,776
13,763
13,619
13,604
13,564
13,545
13,502
13,496
13,462
13,271
13,195
13,137
13,135
13,115
13,072
13,019
12,985
12,917
12,903
12,858
12,811
12,792
12,788
12,784
12,769
12,699
12,665
12,651
12,637
12,605
12,590
12.526
12,486
12,445
12,383
12,357
12,331
12,327
12,325
12,295
12,272
12,204
12,198
12,158
12,123
12,123
12,115
12,083
12,022
12,010
1 1 ,936
1 1 ,935
1 1 ,922
11,916
1 1 ,867
1 1 ,863
11,813
11,801
11,798
1 1 ,774
1 1 ,749
1 1 ,741
1 1 ,708
1 1 ,675
1 1 .660
Distance
to nearest
TV station
65
170
42
53
215
392
109
91
102
47
72
73
309
257
72
258
123
232
121
125
172
114
194
44
243
139
155
214
85
123
139
190
100
138
176
262
45
200
122
169
70
250
212
47
105
98
47
53
(Cc
BROADCASTING • Telecasting
2 a. Location
451 Opelousas, La.
452 Sikeston, Mo.
453 Moultrie, Ga.
454 Mexico, Mo.
455 Newton, Kan.
456 Watsonville, Calif.
457 Tupelo, Miss.
453 Dixon, III.
459 Houma, La.
460 Sheridan, Wyo.
461 Du Bois, Pa.
462 Ironwood, Mich.
463 Bend, Ore.
464 Mount Pleasant, Mich
465 Americus, Ga.
466 Lock Haven, Pa.
467 Camden, Ark.
468 Norfolk, Neb.
469 Independence, Kan.
470 Bozeman, Mont.
471 Defiance, Ohio
472 Dodge City, Kan.
473 Anaconda, Mont.
474 Gainesville, Tex.
475 Helena, Ark.
476 Port Angeles, Wash.
477 Carthage, Mo.
478 Madisonvitle, Ky.
479 Oskaloosa, Iowa
480 Hoquiam, Wash.
481 Kirksville, Mo.
482 Santa Paula, Calif.
483 El Dorado, Kan.
484 Harrisburs, III.
485 Henderson, N. C.
486 Washington, Ind.
487 Carbondale, III.
488 Columbia, Tenn.
489 Garden City, Kan.
490 Dyersburg, Tenn.
491 Rock Springs, Wyo.
492 Harrisonburg, Va.
493 Springfield, Ore.
494 Pascagoula, Miss.
495 Sheffield, Ala.
496 Mission, Tex.
497 Elizabethton, Tenn.
498 Lamesa, Tex.
499 Jamestown, N. D.
500 Red Wing, Minn.
501 Bath, Me.
502 Ashland, Wis.
503 Macomb, III.
504 Durant, Okla.
505 Madera, Calif.
506 Caldwell, Ida.
507 Barnstable, Mass.
508 Marion, III.
509 Santa Maria, Calif.
510 Cadillac, Mich.
511 McComb, Miss.
51 2 Ruston, La.
513 Cambirdge, Md.
514 Fort Scott, Kan.
51 5 Charles City, Iowa
516 Richmond, Ky.
517 Winfield, Kan.
518 Redding, Calif.
519 Dublin, Ga.
520 Bellefontaine, Ohio
521 Pasco, Wash.
522 Owatonna, Minn.
523 Albany, Ore.
524 Chanute, Kan.
525 Kennewick, Wash.
526 Ottawa, Kan.
527 Mercedes, Tex.
528 Fulton, Mo.
529 Hanford, Calif.
530 Sanford, N. C.
531 Bemidji, Minn.
532 San Marcos, Tex.
533 Presque Isle, Me.
534 Los Alamos, N. M.
535 Natchitoches, La.
536 Huntsville, Tex.
537 Minden, La.
538 Corinth, Miss.
539 Morgan City, La.
540 Yazoo City, Miss.
541 Kalispell, Mont.
542 Altus, Okla.
543 Union, S. C.
544 Washington, N. C.
545 Iron Mountain, Mich.
546 Paragould, Ark.
547 Jennings, La.
548 Kilgore, Tex.
549 Brattleboro, Vt.
550 Ludington, Mich.
551 Malone, N. Y.
552 Baker, Ore.
553 Cedartown, Ga.
554 Cordele, Ga.
556 Shelbyville, Tenn.
557 Douglas, Ariz.
558 Bay City, Tex.
559 Willmar, Minn.
560 Rolla, Mo.
561 New Ulm, Minn.
562 Beeville, Tex.
563 Abbeville, La.
564 Miles City, Mont.
565 Rockland, Me.
566 Winchester, Ky.
567 Pulaski, Va.
568 Blackwell, Okla.
569 Lumberton, N. C.
570 Pulatka, Fla.
571 Andalusia, Ala.
572 Yuma, Ariz.
Continued on
1950 Distance
Popula- to nearest
lion TV station
11,659 128
11,640 120
11,639 149
11,633 100
11,590 150
1 1 ,572 65
1 1 ,527 88
1 1 ,523 55
11,505 46
1 1 ,500 375
1 1 ,497 56
11,466 181
11,409 250
1 1 ,392 70
11,389 120
11,381 96
1 1 ,372 205
1 1 ,335 71
11,335 140
1 1 ,325 343
11,265 49
11,262 210
1 1 ,254 370
1 1 ,246 63
1 1 ,236 61
11,233 63
11,183 116
11,132 91
11,124 72
11,123 85
11,110 130
1 1 ,049 57
11,037 125
10,999 110
1 0,996 76
10,987 49
10,921 76
1 0,91 1 42
10,905 250
10,885 65
10,857 123
10,810 97
10,807 147
10,805 96
10,767 103
10,765 219
10,754 97
10,704 269
10,697 293
10,645 44
10,644 121
10,640 158
10,592 72
10,541 90
10,497 138
10,487 312
10,480 58
10,459 91
10,440 142
10,425 100
1 0,401 91
10,372 142
10,351 58
10,335 98
10,309 92
10,268 87
10,264 94
10,256 193
10,232 120
10,232 45
10,228 181
10,191 62
10,115 210
10,109 82
10,106 181
10,081 49
10,081 226
10,052 97
10,028 169
10,013 53
10,001 190
9,980 46
9,954 330
9,934 58
9,91 4 1 98
9,820 70
9,787 202
9,785 75
9,759 72
9,746 162
9,737 375
9,735 122
9,730 49
9,698 155
9,679 1 89
9,669 73
9,663 157
9,638 113
9,606 84
9,506 88
9,501 129
9,471 290
9,470 52
9,462 1 29
9,456 49
9,442 208
9,427 61
9,41 0 92
9,354 99
9,348 78
9,348 83
9,338 125
9,243 495
9,234 151
9,226 81
9,202 90
9,199 85
9,186 110
9,176 46
9,162 152
9,145 153
page 9U)
service
3
TV spots, shorts, package
ShoWS Interesting TV shorts and package
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motion pictures Vogue Wright has
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. . . plus producing facilities in Chicago, New
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acme
0 DIVI!
HOLLYWOOD: Sam Goldwyn Studios, 1041 N. Fc
NEW YORK: 225 Fourth Avenue
May 26, 1952 • Page 93
List of Cities
(Continued from page 93)
2a Location
573 Raymondville, Tex.
574 Gallup, N. M.
575 Elkins, W. Va.
576 Taylor, Tex.
577 Sulphur Springs, Tex.
578 Mayfield, Ky.
579 Weston, W. Va.
580 Columbus, Neb.
581 Marshall, Mo.
582 Milledgeville, Ga.
583 Paris, Tenn.
584 Rhinelander, Wis.
585 Delano, Calif.
586 Chillicothe, Mo.
587 McPherson, Kan.
588 Danville, Ky.
589 Kennett, Mo.
590 Uvalde, Tex.
591 Laurens, S. C.
592 Centralia, Wash.
593 De Land, Fla.
594 Manistee, Mich.
595 La Grande, Ore.
596 Maysville, Ky.
597 Hays, Kan.
598 Williamson, W. Va.
599 Athens, Tenn.
600 Caruthersville, Mo.
601 Olney, III.
602 Conway, Ark.
603 Jacksonville, Tex.
604 Hope, Ark.
605 Montpelier, Vt.
606 Coldwater, Mich.
607 Troy, Ala.
608 St. Albans, Vt.
609 Ellensburg, Wash.
610 Tucumcari, N. M.
61 1 Roseburg, Ore.
612 Hillsboro, Tex.
613 Alma, Mich.
61 4 Creston, Iowa
615 Levelland, Tex.
616 Artesia, N. M.
617 Raton, N. M.
61 8 Fairmont, Minn.
619 Eunice, La.
620 Russellville, Ark.
621 Roanoke Rapids, N. C.
622 Fitzgerald, Ga.
623 Grants Pass, Ore.
624 Front Royal, Va.
9,136
9,133
9,121
9,071
8,991
8,990
8,945
8,884
8,850
8,835
8,826
8,774
8,717
8,694
8,689
8,686
8,685
8,674
8,658
8,657
8,652
8,642
8,635
8,632
8,625
8,624
8,618
8,614
8,612
8,610
8,607
8,605
8,599
8,594
8,555
8,552
8,430
8,419
8,390
8,363
8,341
8,317
8,264
8,244
8,241
8,193
8,184
8,116
8,115
Distance
to nearest
TV station
102
122
108
100
73
75
92
105
258
51
250
50
112
70
112
192
148
46
1 24
155
95
163
310
52
261
200
177
110
]Za. Location
625 Portales, N. M.
626 Longmont, Col.
627 Havre, Mont.
628 Malvern, Ark.
629 Pecos, Tex.
630 Hammond, La.
631 Nevada, Mont.
632 Bennington, Vt.
633 Elk City, Okla.
634 College Station, Tex.
635 Worthington, Minn.
636 Alliance, Neb.
637 Rumford, Me.
638 Yuba City, Calif.
639 Oelwein, Iowa
640 Brookhaven, Miss.
641 Mineral Wells, Tex.
642 Brookings, S. D.
643 Carrollton, Ga.
644 Wellington, Kan.
645 Corbin, Ky.
646 Maryville, Tenn.
647 Ashland, Ore.
648 Thibodaux, La.
649 La Junta, Col.
650 Yankton, S. D.
651 Cherokee, Iowa
652 Cloquet, Minn.
653 Livingston, Mont.
654 McCook, Neb.
655 The Dalles, Ore.
656 Union City, Tenn.
657 Flagstaff, Ariz.
658 Knoxville, Iowa
659 Centerville, Iowa
660 Childress, Tex.
661 Forrest City, Ark.
662 McMinnville, Tenn.
663 Lake City, Fla.
664 Bainbridge, Ga.
665 Tullahoma, Tenn.
666 Clinton, Okla.
667 Newberry, S. C.
668 Sterling, Col.
669 Pratt, Kan.
670 Cullman, Ala.
671 Cuero, Tex.
672 Dickinson, N. D.
673 Durango, Col.
( Continued on
1950 Distance
Popula- to nearest
tion TV station
8,112
8,099
8,086
8,072
8,054
8,010
8,009
8,002
7,962
7,925
7,923
7,891
7,888
7,861
7,858
7,801
7,801
7,764
7,753
7,747
7,744
7,742
7,739
7,730
7,712
7,709
7,705
7,685
7,683
7,678
7,676
7,665
7,663
7,625
7,625
7,619
7,607
7,577
7,571
7,562
7,562
7,555
7,546
7,534
7,523
7,523
7,498
7,469
7,459
page 112)
195
355
545
176
310
45
88
305
47
264
137
107
123
343
255
81
76
376
155
47
79
477
166
Originating Station
JOHNS HOPKINS SCIENCE REVIEW
ask any
Baltimore
time buyer
about
WAAM
TELEVISION
CHANNEL 13
Represented Nationally by
HARRINGTON, RIGHTER <S PARSONS, INC.
Chicago NEW YORK San Francisco
DUMONT-ABC AFFILIATE
Pn3e 94 • May 26, 1952
ALVIN BAUMER, pres., Baume:
Foods, signs for WDSU-TV New
Orleans' The Range Rider, in presence
of Ray McGuire (I), asst. coml. mgr.,
WDSU, and Helion Dickson, v. p.,
Stone-Stevens Adv. Sponsorship alter-
nated with McKenzie Bakeries.
WILLIAM E. WRIGHT, Wright &
Assoc., signs with WGN-TV Chicago
for Movie QrrUk Quiz. Standing (I to
r) are Waltsr Schwimmer, Walter
Schwimmer Productions; Ted Weber,
V/GN sis. dir.; Milton Blink, exec,
v. p.. United Television Programs.
HERBERT S. ROSEN (seated, r), v. p.,
Helene Curtis Inc., signs twice weekly
sponsorship of DuMont's daily
Rumpus Room. Johnny Olsen (seated,
I) is program star. Standing: Walter
Mishoff (I), Curtis s!s. mgr., and Jack
Bachem, DuMont asst. sis. dir.
PETER D. BROWN (seated), pres.,
Sealy Mattress Co., signs $30,000
contract for Sunday Matinee over
WXYZ-TV Detroit. Standing (I to r)
John Rival, WXYZ-TV mgr.; R. N.
Hughes, radio-TV dir., Simons-Michel-
son Adv., Kolman Sachse of Sealy.
LARAINE DAY signs with Dodge Dealers Assn. of New York, for sponsorship
of her Day with the Giants over WPIX (TV) New York. Looking on (I to r)
are John F. Noone, WPIX sis. dir.; Edward Taylor, Dodge reg. dir., and Meyer
Lasker, pres., dealers association.
Errata to FCC's Sixth Report and Order
Lifting the Television Freeze
OLLOWING is list of corrections reported last week by FCC to its
ixth Report and Order which lifted the TV freeze and finalized the
ommission's re-allocation of channels. Sixth Report was published in
ull in Part II of Broadcasting • Telecasting, April 14.
Page number of B*T's Part II supplement is given in brackets to
how where FCC correction is made. Corrections reported by the Com-
nission and caught before B»T's Part II supplement went to press are
ot listed. FCC corrections are as follows:
Paragraph 163, last line, change
)roposphere to troposphere. [Page 17].
Paragraph 255(b>, line three, delete
/HF. [Page 32].
Paragraph 256(c), Plan No. 3 of table,
Ubany-Schenectady-Troy, add * before
[Page 32].
Paragraph 376(g), Plan 1 of Table,
hange *12t to *12; Plan 2 of Table,
hange Channel 34 to 35; Plan 3 of
able, underline (t) Flex, channel.
Page 46].
Paragraph 404(e), Plans 1 and 2,
ndianapolis, change *12 to *12t; Plan
Bloomington, Ind., change 46 to 36;
lan 3, Cincinnati, Ohio, change 13 to
It; Plan 3, Clarksburg, West Va., add
T in the VHF Channel column. [Page
from end [Page 137] Section 3.614(b)
(1), next to last line [Page 138]. Section
3.614(b) (2), last line [Page 138], Sec-
tion 3.682(a) (4) and (9), last line [Page
143], Section 3.684(c) 3rd line [Page 144J.
Section 3.685(e) (2) and (3) next to last
line [Page 145], Section 3.687(a) (1),
5th line and footnote 27, Section
3.687 (a) (4) 3rd and last line, Section
3.687(b) 12th and 15th line [Page 146],
change Appendix C to Appendix III.
Appendix A (of Appendix D), Fig. 1,
change Appendix A to Appendix I.
[Page 149].
Appendix B (of Appendix D) Table
I, change Appendix B to Appendix
II. Table II and III delete Appendix B.
[Pages 151-154].
Appendix C (of Appendix D), Fig. 1,
change Appendix C to Appendix III.
[Page 155].
Appendix E: Flagstaff, Arizona, last
column add 239. [Page 163]. Centralia,
Illinois, first column add 529. [Page
163]. Johnstown, Pa. last column add
374. [Page 164]. Kirksville, Mo., first
column add 527. [Page 163]. Adams,
Wis. first column add none. [Page 164].
Chilton, Wis. first column add none.
[Page 164]. Park Falls, Wis. first
column add none. [Page 164]. Shell
Lake, Wis. first column add none.
[Page 164]. Cheyenne, Wyo. first column
add none. [Page 164]. Rawlins, Wyo.,
first column add none. [Page 164].
In addition to the FCC correc-
tions, the following corrections
should be made to Part II of B»T,
April 14 :
Page 132, third column, following
Washington, D. C, channels should
read: 4, 5, 7, 9, 20, *26.
Page 137, fourth column, fourth
line from top of page, should read:
D = (L'a + IA>)V2
Page 144, second column, Section
3.683(b) (4) should read: In determin-
ing compliance with Section 3.685(a)
NEW daily five-minute program,
KNBH (TV) Hollywood Fish, and
Game Editor, features Frank Jaffray
with news report on fresh and salt
water fishing, dog trials, trap and
skeet shooting events in California.
PROVIDENCE TV
Planned 'for Citizens'
PLANS for a citizen-owned tele-
vision station are to be aired to-
night (Monday) at a public meet-
ing in Providence, R. I., according
to Phil Ostrow and Dave Stack-
house, principals in Television
Assoc., the proposed station ap-
plicant. After incorporation, "with
a roster of responsibile citizens
as officers and board of directors,"
Television Assoc. will sell shares
to the public, they explained.
Mr. Ostrow, president of Al-
bright Motors, and Mr. Stackhouse,
announcer at WJAR Providence
for ten years, reported 50 persons
already have "voluntarily requested
to be enrolled" in the venture with
stock $10 per share, of which $1
will be collected initially to cover
organization work.
JACK BENNY, star of CBS Radio-
TV Jack Benny Show, starts five
weeks personal appearance tour of
Great Britain, June 16.
After paragraph 416 and Columbus,
hio, insert 417 before (a). [Page 49].
Paragraph 480, fifth line, change 60
o 61. [Page 56].
Paragraph 497(c), Flint, Michigan,
roposed changes, VHF Channel No.,
elete comma after 12 and move 12 over
nder VHF column. [Page 58].
Paragraph 507(e), Table, next to last
ine, Proposed Changes, change *20f to
20. [Page 59].
Paragraph 521(d), Table, Hannibal,
tio., change 3 to 3t; Milwaukee, Wis.,
jhange *8 to *8t. [Page 61].
Paragraph 528(c); Table, Urbana, 111.,
lelete underline (f) under *27. [Page
tel.
Paragraph 547(i), Table, Des Moines,
owa, delete underline (t) under 11.
Page 65].
Paragraph 547(o), Table, Des Moines,
owa, delete (t) under *17. [Page 65].
Paragraph 584, change Eau Clair to
au Claire. [Page 69].
Paragraph 588(h), Table, Kansas City,
Jlo., delete underline (t) under *19.
Page 70].
Paragraph 617, last line, change
3ENIED to denied. [Page 73].
; Paragraph 625(g), lines 2 and 3, de-
lete word station. [Page 74].
Paragraph 665, footnote 139, change
to, and add Pa. [Page 78].
Change Johnstown to Johnston in
ollowing: Paragraph 767(f), 6th line
Page 92]. Paragraph 768(d), 5th line
Page 92]. Paragraph 793(b) 2nd, and
th lines [Page 94]. Paragraph 793(d)
nd line [Page 94]. Paragraph 797 1st
ine of Table [Page 95]. Paragraph 798
rd line [Page 95]. Paragraph 801(c)
th line. [Page 95].
Paragraph 821(c), Table, Melbourne,
la., delete underline (f) in VHF Chan-
Lei column. [Page 99].
Paragraph 848(b), Table, change
laramore to Claremore. [Page 102].
Paragraph 851(b), Table, Boulder
:ity, Colorado, Plan 2, delete *9 and 22.
Page 102].
Paragraph 851(g), third line from end,
dd in after is and before conflict.
Page 102].
Paragraph 871, third line from end,
(elete City. [Page 104].
Paragraph 932(c), Table, delete un-
erlines (t) under *3, *46, and *12.
Page 109].
Paragraph 971(f), Table, Tijuana,
lexico, add underline (t) under 39, 45,
1, 57, 63. [Page 116].
Appendix C(l), Sec. 1.371, Par. (j),
ne 8, add the word all after the word
orms. [Page 124].
Appendix D, Sec. 3.606(b), Idaho,
hange Couer d'Alene to Coeur d'Alene.
Page 132].
Appendix D, Sec. 3.606(b), Territories
nd Possessions, correct alphabetical
rder of listing of cities. [Page 136].
Appendix D, Table of contents, bot-
5m of page change Appendix A to Ap-
endix I. Appendix B to Appendix II.
.ppendix C to Appendix III [Page 131].
Appendix D, page iv, lines I, II, IH,
V and VI, change Appendix C to Ap-
endix III. [Page 131].
Appendix D, Section 3.610(a) (1) (i)
nd (iii), last line, change Appendix A
) Appendix I. [Page 136].
Appendix D, Section 3.611(d) (1), last
ne, Section 3.611(d) (3) and (4), third
ne, and Section 3.611(d) footnote 7,
>t line, change Appendix B to Ap-
endix II. TPage 137].
Appendix D, Section 3.614(a), 4th line
ROADCASTING • Tele,
for all TV Cameras
"BALANCED" TV TRIPOD
This tripod was engineered and de-
signed expressly to meet all video
camera requirements.
Previous concepts of gyro and friction
type design have been discarded to
achieve absolute balance, effortless
operation, super-smooth tilt and pan
action, dependability, ruggedness and
efficiency.
Below :
3 wheel portable dolly
with balanced TV Tri-
pod mounted.
Complete 360° pan without ragged or
jerky movement is accomplished with ef-
fortless control. It is impossible to get
anything but perfectly smooth pan and
tilt action with the "BALANCED" TV Tripod.
Quick-release pan handle adjustment locks
into position desired by operator with no
"play" between pan handle and tripod
head. Tripod head mechanism is rust-
proof, completely enclosed, never requires
adjustments, cleaning or lubrication. Built-
in spirit level. Telescoping extension pan
handle.
Write for further particulars
(7flm€Rfl€quipm€iiT(o.
1600 BRORDUlflH \ n€WS0RKCIT«
May 26, 1952 • Page 95
And, like many otherwise astute advertisers, The average TV family spends only 4Vi summer days
perhaps he falls for the TV climatic fallacy- communing with nature-on vacation, that is.
its effectiveness bounded by fall, winter
and spring? Well - - -
age 96 • May 26, 1952
BROADCASTING • Telccastin
That television, today, is the most profitable But, does he know that it stays profitable
advertising medium ever evolved. all year long ?
In the average summer week, 94.8 of the TV Brands which advertised on TV last summer averaged
families are available-and owners watch almost 28% higher sales among program viewers compared to
2 hours every day. non-viewers— and does he know . . .
All told, no smart advertiser can afford to avoid
the fantastic facts of NBC -TV's effectiveness,
measured by the only true thermometer: results.
ROADCASTING • Telecasting
Now that Red Skelton (he with the 49.9 Nielsen Sunday
night rating) has been warmed up on the subject of
Summer Television, perhaps you, too, would like to hear more.
The whole red-hot story is in NBC's new research
study, "Summer Television." It's yours for the
asking — as well as full details on programming
and rates . . .
NBC
No. 1 Medium for your Sales Success
May 26, 1952 • Page 97
film report
Production . . .
George Fox Corp., Hollywood,
plans a half-hour TV film series,
This Is Hawthorne, starring Jim
Hawthorne, comedian currently
heard nightly on KNX Los Angeles.
The format concerns a research
leg-man whose work for an ency-
clopedia publishing company sends
him globe-hopping. Film actors
Thurston Hall and Jimmy Conlin
head the supporting cast. The
series, to be produced by president
George Fox, starts in early July
with 26 films to be completed by
October and a total of 78 films by
September 1953. Eddie Cline, re-
cently with Arena Stars Inc. in
charge of Spike Jones' tours and
TV appearances, will direct from
scripts by Fred Beck, newspaper
columnist, and Arthur Hoerl, mo-
tion picture-TV writer.
Palomar Productions, Los Angeles,
has acquired TV film rights to
Danger in the Cards, book written
by Michael MacDougall, a gambling
and fraud investigator. Mr. Mac-
Dougall will narrate 13 half-hour
TV film series and act as technical
advisor with screen writers, Earl
Younker and Ray Gregori, adapt-
ing scripts. Possible alternate title
is The Payoff. Kefauver investiga-
tions, Hollywood's $1 million gin
rummy scandal and Miami's Roney-
Plaza swindle are among cases to
be dramatized. Negotiations are
being concluded for Hollywood
name star to enact leading role.
Production will start September 1
at either Motion Picture Center,
Hollywood, or at Churubusco Stu-
dios, Mexico City.
Motion Picture Center Television
Corp., Hollywood, has been formed
for the production of half -hour TV
film series. Firm is headed by
Albert Zugsmith, president Amer-
ican Pictures, as president; Gerald
Mohr, radio-film actor, vice presi-
dent; Ruth Zugsmith, secretary;
Joseph Justman, head of Motion
Picture Center, treasurer. First
series of 13, as yet untitled, will
star Mr. Mohr with Peggie Castle
and Laurette Luez, film actresses,
signed to each enact feminine lead
in first two films, all of which are
budgeted at $20,000 or under. Al-
fred E. Green, director of "The Jol-
son Story," will direct series with
Ralph Black as production man-
ager.
Jerry Courneya Productions, Los
Angeles, is starting 26 more quar-
ter-hour TV films in its Adventures
of Noah Beery Jr. series, starring
TV-film actor Noah Beery Jr. A
group of 13 is already completed.
John F. Link Productions, Holly-
wood, is making a 13 quarter-hour
TV film series, The Connoisseur,
dealing with fish and game. Mr.
Link is the producer-director.
Crown Pictures International, Hol-
lywood, is preparing recently ac-
quired feature film, "Alice in Won-
derland," for television presenta-
tion on Thanksgiving and Christ-
mas Day this year. Stewart O'Brien
will cut and edit the film which is
part live and part animated action.
Screen Gems Inc., Hollywood, is
completing Thomas Jefferson, half-
hour TV film in NBC-TV Cavalcade
of America series for duPont. The
cast includes Brandon Rhodes, Ray-
mond Greenleaf, Don Randolph,
Barbara Woodell and John Hamil-
ton. Producer - director is Jules
Bricken.
Voglin Corp., Hollywood, is com-
pleting eight TV film commercials,
ranging from two minutes to 30
seconds, for Gruen Watch Co., Cin-
cinnati, through McCann-Erickson
Inc., Hollywood. Appearing in the
films are Dennis O'Keefe, Edmond
O'Brien and Lizabeth Scott, film
stars, and Bob Garred, ABC radio
newscaster.
Film People . . .
Signed for Pennant Productions,
Hollywood, initial film, "Flight
From Tyranny" in Date With Des-
tiny half-hour TV film series is
Zsa Zsa Gabor, film actress and
panel member of KNXT (TV) Hol-
lywood's Bachelor's Haven. Harold
Schuster will direct from a script
by Robert Hill. Production is sched-
uled for late June.
Gene Autry's Flying A Pictures,
Hollywood, has signed Brad John-
son, film actor, to portray Lofty
Craig in Annie Oakley, 52 half-
hour TV western film series. En-
RANGERTONE
BEST FOR'TV FILMS
"Life" with
Art Linkletter
SYNC-SOUND
RANGERTONE
73 WINTHROP ST
NEWARK 4, N. J.
DISCUSSING standardization of spot TV film mechanics at New York meet-
ing May 13 sponsored by National Assn. of Radio and TV Station Repre-
sentatives Inc., are (I to r): George Brett, Katz Agency Inc.; T. F. Flanagan,
NARTSR managing director; Robert Eastman, John Blair & Co.; Martin Beck,
Katz Agency; Fred Nuberth, Avery-Knodel Inc.; William Eastham, Lever
Bros., and Jones Scovern, Free & Peters Inc.
acting the title role is Gail Davis
with Lou Gray producing.
* * *
W. A. Hillhouse, television director
for Alexander Film Co., Colorado
Springs, named sales promotion
manager. Succeeding him is Earl
D. Austin, special television repre-
sentative.
Doug Jenkins, vice president, Brack-
en Television Productions, Los An-
geles, is currently with the Army
Public Information Office in the Far
East, completing a series of filmed
interviews in that area, which are
now being seen on West Coast TV.
Jack Barron, makeup supervisor,
Revue Productions, Hollywood,
father of twins, Jack Jr., and Jeri-
lyn, May 10.
FILM SPOTS
KEYL (TV) TOWER
To Go Up This Summer
SCHEDULED for late summer
completion, KEYL (TV) San
Antonio's new $65,000 tower and
antenna will make the station the
most powerful in Texas during
1952, according to George B.
Storer Jr., managing director.
The 101 ft., six-day GE antenna
to be erected on a new 76 ft. tower
atop San Antonio' Transit Tower,
will place the antenna tip at 554%
ft. above ground level, William J.
Jackson, chief engineer, said, add-
ing that the station's power will
be doubled from 17 to 35 kw.
KEYL will operate during the ten-
day change-over, he said.
CBS-TV Billings
TOTAL of $6,175,000 in new bill-
ings has been booked for four ma-
jor advertisers on CBS-TV Net-
work, Fred M. Thrower, CBS-TV
vice president in charge of network
sales, announced Monday.
New business is from Pepsodent
Div. of Lever Bros. [BeT, May 19] ;
Campbell Soup Co. [B*T, May 12];
American Cigarette & Cigar Co. for
Pall Mall [B»T, May 12], and
Owens-Corning Fiberglass Corp.
[B*T, May 19].
Plan Afoot to Standardize
MOVE to standardize and simplify
requirements for 10-second tele-
vision identification spots was in-
stituted last week by station repre-
sentatives and advertising agencies
in order to reduce production prob-
lems and encourage the develop-
ment and sale of such announce-
ments.
First phase of the program is to
standardize film spots, and later
to adopt formulas for telops and
slides, according to John W. Brooke
of Free & Peters, national repre-
sentative, and television commit-
tee chairman for the National As-
sociation of Radio-Television Sta-
tion Representatives.
In a plan for film spots, adopted
by major agency officials at a
meeting in New York May 13, the
agencies agreed to reserve the
upper right hand quarter of the
screen for station use, with adver-
tising copy to be placed in the other
three quarters. As for timing, it
was agreed that 1*4 seconds be
used for the opening with 6% sec-
onds for copy. Two seconds will be
given to station identification and
% second to the closing.
Also it is hoped that 16mm film
will be adopted by each station
and that broadcasters will permit
superimposition of station identi-
fication over advertising film, to
avoid preparation of a different
version of the same film com-
mercial for every station which
carries it.
The suggestions approved by
agencies are to be submitted to
the NARTSR board at its next
meeting, expected to be called
"shortly," then to the full mem-
bership and, through them, to the
stations. The object is to receive
wide enough acceptance of the
standards to reduce agency pro-
duction problems and still permit
some flexibility for station pro-
cedure.
Ordinarily, securing specific data
for each station's identification
format and assembling a com-
mercial within the deadline is time-
consuming and costly.
Page 98 • May 26, 1952
BROADCASTING • Tel
ecasting
I
k meet. •!
SEATTLE RELAY
CBS-TV Announces Plans
PLANS for interconnection of
CBS Television affiliate KING-TV
Seattle with the AT&T transcon-
tinental microwave system terminal
at San Francisco, so that Wash-
ington state audiences will be able
to receive live coverage of political
conventions in Chicago this sum-
mer, were announced by CBS-TV
last Monday [B*T, May 19].
Work is being facilitated by a
guarantee of construction costs,
made jointly by CBS Television
and Westinghouse Electric Corp.,
sponsor of CBS-TV convention
coverage, and Otto Brandt, vice
president and general manager of
KING-TV, is helping to coordinate
the project. AT&T facilities now
extend from San Francisco to
Portland, Ore., with a microwave
link being extended to Seattle, a
distance of 147 miles.
CBS-TV spokesmen identified
their network as the only one which
will provide convention coverage
from Boston to San Diego and from
Seattle to Miami, the latter being
from KING-TV to WTVJ (TV)
Miami.
Cities Allocated Five or More Channels
(Continued from page 82)
MEDICAL MEETING
Coast-to-Coast TV Slared
TWO half-hour coast-to-coast tele-
casts will be presented of the
American Medical Association con-
vention, to be held in Chicago next
month. Both programs will be spon-
sored by Smith, Kline and French
Labs., Philadelphia pharmaceutical
firm, it was announced by NBC net-
work last week.
To be narrated by Dr. Roy K.
Marshall, the programs are sched-
uled for the NBC-TV network at
9:30-10 p.m. EDT June 10 and
10-10:30 p.m. EDT June 11, origi-
nating at the 101st annual AMA
convention, to be held June 9-13.
Empire State TV Guild
INITIAL meeting of the Empire
State Television Guild, an organ-
ization formed to continue friend-
ships started during planning and
construction of the multiple TV
antenna atop the Empire State
Bldg., was held in New York's
Harvard Club Tuesday. The first
annual dinner meeting was at-
tended by some 40 scientists, en-
gineers and businessmen, with all
attending given certificates of
membership.
City
Present No. Total Allocated
of TV in April 14th
Stations Report
Heights of Existing Antenn
Above Average Terrain
477 ft.
306 ft.
531 , 546, 932 ft.
Champaign-Urbana, III. None 5 None
Chicago 4 10 390, 585, 627, 667 ft.
Note: Two of present stations are located on Civic Opera Bldg. which
is 555 ft. tall, one is on Tribune Tower which is 462 ft. tall, and one
is on Amer. Nat. Bank Bldg. which is 479 ft. tall. There are 20 build-
ings in Chicago over 400 ft. tall, nine of which are over 500 ft. tall.
The tallest are: Board of Trade 605 ft., Pittsfield 557 ft.. Civic Opera
555 ft.. Field 535 ft.. One LaSallo St. 530 ft.
Indianapolis 1 6 428 ft.
Davenport-Rock Is. 2 5 342, 370 ft.
Des Moines None 5 None
Louisville 2 6 510, 529 ft.
New Orleans 1 7 395 ft.
Baltimore 3 6 405, 530, 540 ft.
Note: Mathieson Bldg. on which one of present stations is located is
the tallest building (495 ft.). Next tallest is 330 ft.
Boston , 2 7 501, 547 ft.
Note: Present antennas located outside of built up center of city. Tall-
est buildings in Boston are U. S. Customs House (496 ft.) and John
Hancock Bldg. (495 ft.).
Detroit 3 6 500, 500, 658 ft.
Note: Tallest buildings are Penobscott (557 ft.). Union Guardian (482
ft.). Book Tower (472 ft.), David Scott (436 ft.). Fisher (420 ft.) and
Barium Tower (416 ft.)
Duluth-Superior None 5 None
Minneapolis-St. Paul 2 7 490, 563 ft.
Note: In Minneapolis, Foshay Tower is by far the tallest (477 ft.).
Municipal Bldg. is 355 ft.. North Western Bell Tel. 350 ft. and Rand
Tower 311 ft. In St. Paul, First Nat. Bank Bldg. is 501 ft. not includ-
ing 100 ft. sign. One of the existing stations is on Foshay Tower.
Kansas City 1 6 745 ft.
Note: Taller bldgs. are K.C. Light & Power (503 ft.). Fidelity (434
ft.), City Hall (418 ft.). Telephone (382 ft.)
St. Louis 1 7 530 ft.
Note: Taller bldgs. are Civil Courts (375 ft.). Bell Telephone (369 ft.)
and Park Plaza Hotel (310 ft.).
Omaha 2 6 590, 591 ft.
New York 6 8 975 to 1,445 ft.
Note: WOR in North Bergen, N. J. is at 975 Height. All others on
Empire State Building.
Rochester 1 5 497 ft.
Note: Present antenna is located on Pinnacle Hill. Tallest building
is Eastman Kodak (366 ft.).
Cincinnati 3 6 650, 670, 695 ft.
Note: Tallest buildings are Carew Tower (574 ft.) and Union Central
(495 ft.).
Cleveland 3 6 619, 640, 725 ft.
Special Note: Present TV antennas appear to be located outside of
built up center of city. Cleveland has one building that towers above
the others as markedly as the Empire State Bldg. stands out in New
York City. The Terminal Tower is 708 ft. high and is the tallest build-
ing in the U. S. outside of New York City. The next building in
height is 360 ft.
Columbus 3 5 455 , 485 , 545 ft.
Note: Tallest building in Lincoln-Le Veque Tower (555 ft.). One
station is at present transmitting from it.
Oklahoma City 1 5 935 ft.
Note: Tallest buildings are First National (447 ft.) and Apco Tower
(440 ft.).
Tulsa 1 5 490 ft.
Note: Tallest buildings are National Bank (400 ft.) from which present
station is transmitting and Philtower (343 ft.).
Portland, Ore None 6 None
Philadelphia 3 7 650, 660, 719 ft.
Note: At least two of the present stations are transmitting from points
outside the built up center of the city. The tallest structure is Wm.
Penn Statue atop City Hall (548 ft.). Tall buildings are Phila. Saving
(491 ft.), Lincoln-Liberty (473 ft.). Guard. Trust (398 ft.), Lewis Tower
(389 ft.). Fidelity Philadelphia Trust (377 ft.).
Pittsburgh 16 818 ft.
Note: The terrain may require use of a hill rather than a building.
However, taller buildings are Gulf (582 ft.), Cathedral of Learning
(535 ft.), U. S. Steel-Mellon (500 ft.).
Chattanooga None 5 None
Memphis 1 6 640 ft.
Note: The Sterick Building is reported to be 465 ft. tall including 100
ft. sign.
6 680 ft.
6 350, 463 ft.
Merchantile Nat. Bank (551 ft.). After that
i (430 ft.). Bell Telephone (377 ft.), Republic
Nashville 1
Dallas 2
Note: Tallest building \:
comes Magnolia Petrolei
Bank Bldg. (323 ft.).
El Paso None 6
Houston 1 6
Note: Two tallest buildings are Gulf (428 ft.)
ft.). Neither is presently used.
Lubbock None 5
San Antonio 2 6
Salt Lake City 2 6
Norfolk 1 5
Seattle
Neils Eperson (409
None
440, 480 ft.
416, 542 ft.
367 ft.
408 ft.
Quid Pro Quo
AS A MEANS of impressing
upon advertisers and agen-
cies the on-the-air promotion
given their shows, WCBS-TV
New York sent them "bogus"
invoices showing how much
these announcements would
cost at regular rates. By
way of fair play, one sponsor
promptly paid his $3,250
"bill" in phony money.
a
BROADCASTING • Teleca!
Note: The L. C. Smith Bldg. (500 ft.) is far taller than any other. Next
building is Northern Life Tower (314 ft.).
Milwaukee 1 6 340 ft.
Note: The present Milwaukee station, WTMJ-TV, has published a
budget of future expenses including an item of $292,000 for a 1,000
foot antenna. The tallest existing buildings in Milwaukee are the
City Hall (350 ft.) and the Wisconsin Telephone Co. (313 ft.).
KGO-TV EXPANDS
Adds New Studios
ABC has added two new downtown
studios to its Radio City operation,
for use of KGO-TV San Francisco,
to add 1,600 sq. ft. floor space and
a complete kitchen for its daily
Chef Cardini Show, according to
Vince Francis, station manager.
He said the new studios will give
better service to advertisers and
keep abreast of demands for more
space. KGO-TV had been operating
exclusively from its transmitter
site on Mt. Sutro, he said.
FINAL
TELEVISION
ALLOCATIONS
REPORT
EXTRA COPIES
AVAILABLE
NOW
AT $3.00
EACH
This is the complete re-
port— 196 printed pages —
just as the FGG released
it, Monday, April 14, 1952.
This volume shows the
complete city-by-city
breakdowns for all 2,053
proposed stations in 1,291
communities. There are
sections on antenna
heights, educational res-
ervations, power, proce-
dures, Hennock's and
Jones' opinions, zoning
and mileage separation.
You'll want library cop-
ies, home copies, tear
copies and working cop-
ies. Please use the coupon
below and order today.
Limited Supply.
Broadcasting • Telecasting
870 national press bldg.
WASHINGTON 4, D. C.
Please send copies of
the Final Television Allocations
Report at $3.00 each.
□ M/O, check □ please bill
ZONE STATE
May 26, 1952 • Page 99
SOMETHING new in political
broadcasts was given to lis-
teners of WCCC Hartford, Conn.,
according- to station report, when it
aired tape-recorded telephone in-
terviews between Sen. Robert A.
Taft (R-Ohio) and members of the
League of Women Voters, with the
Senator talking on the Korean
situation, labor and the economic
program.
ADS, PUBLICITY PAY
COMBINATION of ads and pub-
licity paid off for WCKY Cincin-
nati in its Ohio-Kentucky-Indiana
talent opportunity contest. Buy-
ing half and quarter-page ads in
weeklies and dailies in towns where
21 contests were to be held and
releasing publicity stories with
them, the station realized a re-
sponse of 1,500 amateurs in 650
acts and awarded $1,665 in prizes.
WIP HONORS SHOWMAN
CONTEST staged by WIP Phila-
delphia to determine winner of sta-
tion's first annual Showmanship
Award, resulted in Buddy Greco, a
singer who hails from Philadelphia,
being named the outstanding male
vocalist in the country. Gold plated
trophy was presented to him by
Benedict Gimbel Jr., president and
general manager of the station.
Special salute to the winner was
aired by WIP on May 18.
CANADIAN TALENT
NEW talent show, Stars of Excel-
lence, produced to give young Ca-
nadian entertainers their first op-
portunity to meet large audiences is
being telecast on WBEN-TV Buf-
falo. Initial show of the series,
sponsored by Peller Brewing Co.
Ltd., will be seen May 30.
MYSTERY CONTEST
"HANDS of Mystery" contest on
behalf of the California Institute
for Cancer Research is being broad-
cast on Lee Hogan Presents on
KNBH (TV) Hollywood. Contest-
ant is given a chance to identify
hands of famous celebrity after
pledging his support to the insti-
tution whose goal is $250,000.
SOONER or L
some" aggrieved 1
AT
i i t c
n e r
accuses you or
LIBEL ob
slaNDER
and THEN you'll need our
UNIQUE INSURANCE
covering this hazard. It covers also
Invasion of Privacy, Plagiarism,
Piracy and Copyright. It is
ADEQUATE, SURPRISINGLY
INEXPENSIVE.
In use Nation-wide.
GET IT IN TIME!
WHITE FOR DETAILS AND RATES
EMPLOYERS REINSURANCE
CORPORATION
programs prornotjon
premiums
'WFIL-ADELPHIA' PROMOTION
FOLDER stating "If yours is a
product of value to people you'll
find WFIL of value to your prod-
uct," has been distributed by that
Philadelphia station. Success story
quoting Norman Porreca's favor-
able opinion of radio advertising's
effect on his appliance business is
used to substantiate station's sales
result claims.
MARKET STATISTICS
PICTORIAL book titled Palm
Beach County Story is being mailed
to agencies throughout the country
by WJNO West Palm Beach. Copy
outlines area's agriculture, indus-
try, resorts and climate to impress
on the reader "that this is a mar-
ket with a future." Coverage map
and breakdown of population data
are attached to the folder.
TEACHERS INSPECT RADIO-TV
INFORMATION on the American
business system was offered teach-
ers in the Seattle area when Busi-
ness-Education Day was held in the
city a fortnight ago with KJR and
KOMO cooperating in the plan.
Groups of teachers toured both sta-
tions and executives explained the
workings of the broadcast industry.
At termination of the KJR tour
momento folders were distributed
to those who visited the studio.
Teachers who inspected KOMO fa-
cilities saw themselves on a closed
circuit TV presentation.
WLW SPONSORS CONTEST
PROMOTION plans have been ar-
ranged between WLW Cincinnati
and McCall's magazine to select a
30-year-old homemaker from the
Ohio Valley. Object of the search
must be a mother, active in com-
munity affairs and reach the age of
30 in June. Winner will be featured
in a 1952 issue of the magazine and
receive a paid vacation in New York
for herself and her family. Any
listener in the WLW listening area
may nominate a homemaker to be
entered as a contestant.
DEALERS SEE TV
IN ORDER to acquaint dealers with
TV and what they can expect when
television comes to Montreal, Ca-
nadian Westinghouse in conjunction
with CBC-TV in that city put on
two demonstrations for dealers.
Two-hour production featured live
and film programs explaining the
facts of the TV industry. Via in-
ternal TV circuit, dealers saw the
inside of Montreal CBC-TV produc-
tion center. Demonstration report-
edly resulted in thousands of dol-
lars worth of orders for TV sets.
CROSS-COUNTRY RADIO TRIP
TWOSOME featured on daily Cof-
fee with Lee and Lorraine on
WSPR Springfield, Mass., are offer-
ing stations a chance to give their
listeners a cross-country trip this
summer via tape recorded programs
Lee and Lorraine Ellis will make on
their- westward jaunt. Couple will
leave by car in June for a summer
vacation. Along the way, they plan
to record their experiences and
send them to stations for broadcast
as a unique travel series.
INDUSTRIAL SERIES
NEW series of half hour programs
on WCAU Philadelphia, Strength
of the Nation, highlights city's in-
dustry. Designed to acquaint lis-
teners with the part American in-
dustry plays in bettering the
American way of life, each presen-
tation will portray an industry of
the week, what makes it tick and
what it does for the people it
serves. Shows will feature tape re-
corded interviews with plant per-
sonnel and a discussion of the prod-
uct manufactured there.
CONVENTION BROCHURE
FOUR-COLOR brochure with in-
formation concerning the Demo-
cratic and Repuplican national con-
ventions will be distributed free
to the public through Hallicrafters
dealers starting this week. The
convention program will include
two sets of color cut-out maps and
tally sheets for the recording of
balloting. Booklet is a promotion
piece of John S. Mahoney, advertis-
ing manager of the Chicago T V-ra- *
dio manufacturing firm.
SEAPOWER STORY ON TV
FILM record of activties of the
U. S. Navy on duty in the Mediter-
ranean is being edited by Joel
Chaseman who recently returned
from that areas as special corre-
spondent for WAAM (TV) Balti-
more. During cruise from Norfolk
to Gibraltar, he filmed considerable
16mm film on the operations of the
U.S.S. Palua for the telecast on
WAAM. After the initial showing
on that outlet, the film will be made
available to other TV stations de-
siring to tell the seapower story.
•— •— •
NEWS OF SERVICEMEN
NEWS director Bill Robbins, WSAI
Cincinnati, makes a practice of
broadcasting information about lo-
cal servicemen. He also provides a
service to their parents by mailing
them copies of releases in which
their sons are mentioned. Station
reports that Mr. Robbins' personal
contact with families of boys in the
service is bringing hundreds of let-
ters from appreciative parents.
SUPERMARKET MUSIC
"THE greatest names in grocerie
and drugs use Storecast — and yo
should too" is the cover inscriptio
of a promotion piece put out by th
company which provides music
supermarkets. Miniature red, whit
and blue labels of leading client
such as Philip Morris and Jell-(
line the pamphlet cover like canne
goods on a supermarket shelf, wit
the booklet's message giving seve
reasons why Storecast has becom
"a vital force" in drug and grocer
sales.
FUN AND CONTESTS
TWO promotions currently enter
taining WLWC (TV) Columbus
Ohio, viewers are its "favoriti
postman or postmistress" contes
on its Big Bear Dollar Derby show
and its fun-provoking "buying anc
selling" of postholes on its rural
type Meetin' Time at Moore's pro
gram, the first show conducted bj
Spook Beckman and the latter b]
Billy Scott and Sally Flower.
STUDENTS TAKE OVER
BROADCAST operations at KRNlj
Des Moines were turned over fort-
night ago to 13 high school students!
interested in radio. The aspiring;
air staffers made frequent appear-
ances with regular entertainers
during "High School Day" and
handled portions of programs anc
commercials. Budding engineers
assisted in the control room.
STRAW HAT PROMOTION
AS part of summer audience pro-
motion, KNX Hollywood joined
Los Angeles Downtown Business
Men's Assn. in annual "Straw Hat
Day" festivities by including 200
tickets and five invitations to
pear on KNX programs in the
1,000 miniature hats passed out in
the business section. Recipients of E
one of the five invitations will re-
ceive a GE portable radio plus a
picnic kit.
PRESIDENTIAL POLL
LEAGUE of Women Voters in
Los Angeles, KFWB Hollywood
and the B-B Pen Co., that city,
have combined forces to present
"a radio Presidential straw vote"
beginning June 2. Ballot boxes
will be placed in 1,350 drug stores
throughout the area. Over 700 of
these stores will feature window
displays of the event. Station disc-
jockeys and newscasters will make
guest appearances as well as broad-
cast results.
CHANCE TO STRIKE OIL
PROMOTION campaign with a
new twist will be sponsored by Dr.
Pepper Co., Dallas, Tex., through
Ruthrauff & Ryan, N. Y., during
June and July. Promotion will be
a jingle contest offering as first
prize royalties from 44 Texas oil
wells. Heavy schedule of spots
will be carried predominately on
Ted Husing Sports Roundup on
CBS Radio.
Page 100 • May 26, 1952
BROADCASTING • TelecastingB
Antenna Location — The Big Decision
(Continued from page 82)
ttj Y(|.
i;r-Pi| tically proved how coverage can be
: -7 i extended if stations jointly move to
j the highest and most desirable
A allocation in their area.
;■"'! The four stations which moved
• to the Empire State Building from
other locations [WNBT was al-
: ready there. — Ed.] formerly had
^;7f'their television broadcasting an-
I tennas at elevations of 954 feet, 640
=:: :t!feet, 565 feet and 733 feet, respec-
tively. The top of the new Empire
State television tower is 1,472 feet,
more than a quarter of a mile high.
The average distance reached by
these four stations before they
. moved was approximately 38 miles.
.From the Empire State Building
they now reach a distance of about
. 70 miles in every direction and can
rVaybe received in an area in which an
^.estimated 17 million people live.
. This is an expansion of the stations'
-■ -ijaudience area from a circle ap-
proximately 76 miles in diameter to
a circle approximately 140 miles
in diameter, a circle containing
15,400 square miles. The com-
: -mercial importance of these facts
is almost incalculable. Actually it
. has to be calculated as well as pos-
sible in order to determine how
7 much the fortunate owner of the
.. .... choice broadcasting location is
. -3i justified in investing in a tower
-; ,.4 and how much he is entitled to be
paid for permitting the use of his
location for television broadcasting.
No building owner should forget
that the location will bring in no
greater television revenue than it
is actually worth in dollars and
; cents, to the television stations.
. This rule must be equally true
- in every city in the country. If
; many locations in a city are equally
to sp- good, one is set off against the
;• :see other and no one will receive, or is
entitled to receive, a premium price,
i However, if one location gives much
-. more in earning power to television
i stations, the owner of that location
should receive some significant por-
tion of the extra earnings for per-
mitting broadcasting from his
location.
First Advantage
x, The first great advantage of
m locating a television broadcasting
r antenna on the highest possible
e i point, then, is the added area it
will reach at a distance from the
f I station.
Increasing the height of the TV
f broadcasting location also adds to
I the number of viewers who can be
' reached with a good picture within
the area nearer the TV station —
the area from 0 to 25 miles away
from the broadcasting point.
In a large city the total number
of people in all the "shadow" areas
who are brought out of the dark-
ness by a very high broadcasting
point can be a very significant addi-
tion to the viewing audience.
Television is indeed a tricky
animal. Another effect of a too
low broadcasting location is the
tendency to produce "ghosts" on
the TV set screen. In New York
the great flat-sided masonry and
steel bulk of the RCA Building
proved a perfect bouncing board
for TV signals from some of the
lower broadcasting points as did
the sides of the Empire State
Building and other tall buildings.
This resulted in frequent picture-
distorting "ghosts" on New York
television receiver screens, both
close to the station and at a dis-
tance.
Once the broadcasting antennas
had been moved up to the 1,472 foot
high tower of the Empire State
Building the "ghosts" substantially
disappeared because the TV signals
were transmitted high enough to
go over the tops of the other build-
ings without bouncing or richochet-
ing off them.
Central Location
Central location as well as great
height is extremely important for
an ideal TV broadcasting point,
particularly in a city with a large
business section of tall buildings.
New York and many other of the
larger cities in the country have
numbers of tall steel girder build-
ings in the central part of the city.
Television engineers who have
dealt with the problem are of the
opinion that a significant loss of
strength in the broadcasted TV
signal occurs if it has to pass over
the entire business area of a city
to reach a residential area beyond.
This effect has been loosely re-
ferred to by some as an "absorp-
tion" of power. Whatever the
scientific reason, the result is ob-
servable. The best cure for this
appears to be to locate the broad-
casting antenna at the center of the
tall building area so that the tele-
vision signal will cross over this
area in the first few miles of its
trip. When the antenna is in the
center of the city the signal gets
out beyond the high building area
within the first few miles while
it is much stronger than it is
farther out.
It should be made clear that,
except for the purpose of pushing
the horizon of the TV station out
to a point 70 miles from the center
of a city, it is not necessary in
most other cities to locate the
broadcasting point a quarter of a
mile in the air as has been done in
New York City. The important
point is that the broadcasting loca-
tion should rear its head consider-
ably above the imaginary plateau
formed by the tops of the dozen or
more tallest buildings in the city.
In other words, the broadcasting
point must be very high in relation
to the general top level of tall
buildings.
The fortunate combination of
great height and central location
made the Empire State Building
the ideal television broadcasting
point in New York City. It is the
tallest structure, by far, in New
York City, and is located at ap-
proximately the center of the tall
(Continued on page 102)
YEAKS AGO whea^awuij.-^^
circles, RCA tube ^^^i, with ordi-
camera tubes that could Pfodu« cl f Ttf soived the prob-
RADIO CORPORATION of AMERICA
ELECTRON TUBES
^BROADCASTING • Telecasting
HARRISON, M.J.
May 26, 1952 • Page 101
Mr. John McCorkle
Sullivan, Stauffer, Colwell and Bayles
New York City:
Dere John:
Th' Girl Scouts held thimselves a big
th' college fceld house t'other
' all
th' girls and
theyre parents.
To help out th'
show they
called on
WCHS ana we
thv
boss
ackt a two-
person play
and an engin-
ear to run th'
sound. Th'
four WCHS
folks wuz th'
only radeo pee-
pie theyre. H'it
jist goes to
show thet th'
Girl Scouts
puts theyre
trust in WCHS
like we tell our
listners to put
theyre trust in
Silver Dust.
Th' boss see
more peeple in
W. Va. listen
to WCHS with
5,000 on 580
then any other
stashun.
Yrs.
Algy
WCHS
Charleston, W. Va.
14th in effective
buying income
per capita
among Sales Management's
162 Metropolitan Counties
TF your radio campaign in-
_|_ eludes the first 100 mar-
kets according to Effective
Buying Income per Capita —
then over 234,000 Quad-
Citians are among your tar-
gets.
WHBF enjoys the respect
and good will of the Quad-
City area — a progressive
community which it has
supported and served for
over 25 year.
Les Johnson, V.P. and Gen. Mgr.
WHBF;:
mco BUI'.DIHG, ROCK ISUND, ILLINOIS
Page 102 • May 26, 1952
Antenna Location —
(Continued fr
building area of the city.
The Empire State Building
actually had the strength built into
it in 1930-1 to carry the weight
of the new 222 foot steel television
tower and its heavy load of anten-
nas and transmission lines. This
was definitely not done in anticipa-
tion of television. It was done to
enable the top of the Empire State
Building to serve as a mooring
mast for dirigibles. In 1930
dirigibles were thought to be the
coming mode of trans-Atlantic and
other long distance travel.
A particular advantage of erect-
ing a moderately high tower on a
tall building rather than erecting
a tower 700 feet to 1,000 feet tall
based on the ground for a TV
broadcasting center is that the
transmitters can be installed in the
top floors of the building where
there is enclosed space, heat and
elevator service. Transmitters
should be as close to the broadcast-
ing antennas as possible because of
the unavoidable and expensive loss
of electric power in every foot the
current has to travel between
transmitter and antenna.
The economic effect of all these
peculiar characteristics of televi-
sion is an almost irrestistible pres-
sure on each station to obtain for
itself the highest and most central
location in the city. Since there
can be only one "highest" and
"most central" location in any city,
all stations, except the one lucky
enough to have it will necessarily
be frustrated if each one has to
have a separate location.
Why Separate Locations?
But why does each station have
to have a separate antenna loca-
tion? They started that way be-
cause radio had always done so
and because they feared the elec-
trical cross-interference from sev-
eral antennas broadcasting close
together. Fortunately there were
pioneers who dared to risk the
cross-interference and to attempt a
multiple antenna tower. The vision
and courage of the management of
the Empire State Building and of
Dr. Frank G. Kear, the technical
genius behind the whole project,
the five broadcasting companies
and RCA which designed, devel-
oped and tested the antenna sys-
tems, brought forth the answer.
The engineers did their best.
They planned and designed a sys-
tem which theoretically should
operate without interference. But
what if their calculations were
wrong, or what if subsequent
events resulted in an interference
not present at the beginning?
Rules, procedures and fast acting
remedies had to be set up before
any broadcaster could take the
plunge.
True, the general rules of the
FCC governed the operations of
these television stations, but these
rules had not been particularized
to the point of dealing with a joint
facility such as the Empire State
tower and did not contain all the
detailed rules for "family living"
The Big Decision
om page 101)
which each broadcaster felt essen-
tial before leaving its solitary
splendor elsewhere to join the
higher glory of the multiple broad-
casting tower.
First, a precise definition was
hammered out of the degree of
interference, to either signal or
equipment, which should not be
tolerated. This was designated
"objectionable interference". Un-
less a claimed interference came
within the scope of "objectionable
interference" it was agreed by all
the engineers concerned that it did
not merit corrective action or
penalties.
Remedies Differ
It was then found that objec-
tionable interference could be of
several types and that the remedies
and penalties were necessarily dif-
ferent for each type. In the first
place, the mere origination of a
particular broadcasting activity by
a particular station might result in
objectionable interference to some
activity already being carried on.
Therefore, an elaborate screening
and testing procedure was set up
which any station must pass
through before it could start a
new activity or materially change
its existing operation. The princi-
ple behind this was, of course, that
each activity which had once been
properly originated was entitled
to protection from new or changed
operations of others which would
hurt it.
The second type of objectionable
interference was that resulting
from the deterioration in equip-
ment or departure from proper
practices of some station already
on the tower. In this case the cul-
prit was identifiable and was re-
quired to bear the burden of cor-
recting the situation or forfeit its
right to be on the tower.
The third type of objectionable
interference was more general and
included all those situations, some
highly imaginary, in which after
proper origination by all stations
some circumstance developed which
made it impossible for all existing
operations to continue without
cross-interference. Detailed obli-
gations were here imposed for
equipment changes and correctr I
measures and only in the final e
tremity of absolute incompatibili
of continued operations by all tl
stations was provision made f<
any withdrawing. Then activiti
would be dropped in the rever:
order of origination. As a pra
tical matter, it is difficult to coi
ceive of a situation in which tV
joint activities could be successf
for a period of time and then su
denly become impossible. Hov
ever, provision must be made fc
even such highly fanciful poss
bilities in a project of this scope.
The position of the buildin
owner has to be carefully defined
such a situation. The buildin
owner cannot assert or assum
the power to change or overru
the rules, regulations or decisior
of the FCC. On the other han
the building owner is under n
duty to permit any station
broadcast from its building or
continue to do so longer than
pays its rent and acts in accor
ance with rules imposed in a
vance by the building owner for th j
protection of himself and oth
tenants.
Harmonious Achievement
If the building owner merel
licenses the use of space on it
building by several television sta
tions without imposing rules o
conditions, chaos is almost certai
to result. It must be remembere
that the television broadcasters ar
natural rivals in a highly competi
tive business. It is a high tribut
to the calibre of the five televisio
stations in New York City wh
share the Empire State tower tha
they have worked so harmoniousl
together in the planning, buildin;
and operation of this multipl
broadcasting tower. But it is doubtp1
ful if even these men, subject a
they are to competing busines
pressures, could have kept thei
actions within this pattern if the;
did not live within the framework
of strict, carefully devised rule
which provided prompt equitabl
methods of dealing with every fore h
seeable deviation from such be
havior.
The significant economic elemen
in this picture is that the pressur
for joint use of the best possibl
location was so great that larg
THE GEORGIA PURCHASE
only
a
combination
. °f
stations
can
cover
georgia's
major
markets
ATLANTA
WAGA
* ATLANTA
WMAZ
MACON
1 0,000 w 940lcc
CBS
THE GEORGIA TRIO
represented
individually and | THE KATZ AGENCY, INC.
as a group by
WTOC
SAVANNAH
SOOOw 1290kc
CBS
ROADCASTING • Telecastin
"»al ekkncial obstacles were quickly
atil)ili|iscen in stride. As soon as the
all t! ilding was made available for
a* Multiple broadcasting, four major
*itii/ stations rushed to join the sole
ttwrjif station then broadcasting from
2pra|s2 Empire State Building. Each
to colli these stations abandoned its
ttifmer antenna location and will-
'ccesfpgly paid the cost of moving, pur-
SDijjasing new equipment, developing
Hoijjw antennas and undertook to pay
ladefi) antenha rental many times
I posskher than any of them had ever
cope id before.
kildiuj. There is a very plain dollars-and-
ifined I its-reason for this readiness to
and money which is applicable —
soon will be — throughout the
lited States,
rasioijt^fot only is the income of the TV
[itions increased, but their costs
operation are reduced by the
nt use of the best broadcasting
ation.
[f each station installs its own
iver, it will have to pay the full
lit of buying or renting a loca-
fortljln, constructing a tall tower on
i oth$i and installing lights, de-icing
i other tower equipment. It will
0 have the full maintenance
rden of painting and repairing
1 entire tower. When a multiple
ver is used there is only one
Ver in one location and all of
;se costs are shared.
The savings in structural steel
me are tremendous if one tower
made to do for all. In these days
governmental control of steel
p locality may be lucky to get
|)ugh steel allocated to it to build
i good tower, especially now that
Empire State project has proved
d the technical characteristics of
svision do not require that broad-
;ting antennas be kept separate.
The cost of bringing programs
the transmitting point is reduced
en all stations are in one loca-
|n. Less cable or less micro-
be equipment is used if all pro-
j fjUjims coming into the city are
ivered at one central point.
)ne final incidental boon brought
^ ]i|the multiple broadcasting tower
;he simplification of the home re-
ving antenna which it makes
sible. Some portion of any re-
ding antenna must be aimed at
h TV station broadcasting in the
a. If there are several different
Mr. RUDDOCK
broadcasting locations, the receiv-
ing antennas must have enough ele-
ments to permit some to be aimed
directly at each station. With a
multiple tower for all TV stations
there is only one point of aim and
therefore a minimum of antenna
parts and installation problems.
What is the value of a superla-
tive tower location which will open
the door to the largest audience
which any TV station in the city
can reach? If the building owner
erects the tower at his own expense
and operates it as part of his build-
ing, it is, of course, greater than
if he merely rents the top of his
building to the TV stations and
permits them to erect a tower. In
either case, however, the precious
commodity of maximum television
audience is what the owner of the
best location has to sell.
Attention was turned to various
ambiguous theories. An early sug-
gestion was that the television
license rent should be based on
the height of the Empire State
Building and that so many dollars
per linear foot of height should
be charged. But when the discus-
sions turned to "how many" dollars
per linear foot, the figures had to
be pulled out of thin air.
Then a so-called "audience-cover-
age" theory was developed. Under
this the license rent would be com-
WKTY ratings are UK 204% in two years! <\ \ Station
— — EZ 1
puted at the rate of 25c or 50c per
television set within the range of
the station each year. This idea
had a kernel of very good sense.
The value of the building for tele-
vision purposes was, of course, a
direct reflection of the circulation
it could make available to the tele-
vision stations — the number of sets
that could be reached. However,
who was to say how many cents or
dollars per set was fair?
Parallels were investigated in
subway advertising car rates, bill-
board rates, Times Square "spec-
tacular" animated billboard rental
rates, and advertising rates on
radio programs received in buses in
certain cities. All of these investi-
gations proved over and over again
that the rate was directly affected
by "circulation" or audience cover-
age, by the number of persons who
read a certain magazine, passed by
a certain billboard location, rode in
a certain bus line or subway, passed
through Times Square on a certain
day. It was found that the rate
always went up with the circulation
or audience coverage, but that no
two advertising media placed the
same "head-price," the same dol-
lars and cents per person, on the
coverage.
The advertising impact of the
particular kind of media affected
the rate per person.
The effect, the impact of televi-
sion as an advertising medium, was
believed to be as great and prob-
ably greater than any other media
since both*eye and ear were assailed
simultaneously. This was a fine
theory, but it did not give any
logical basis for establishing the
rate.
The measuring stick finally
adopted would be applicable in any
city where some one location is
markedly superior to any other (or
can be made so by tower construc-
tion) for television broadcasting.
First a determination is made of
the amount of rent which could be
charged for any of the several loca-
tions in the city which could func-
tion with passable success if the
one prime location did not exist. In
doing this, strong rsliance is placed
on conventional real estate rental
formulas.
Having obtained this base rent,
it is necessary to determine the
premium rent to be added to it as
the prices for the superiority in au-
dience and picture which the one
best location alone can give. To
measure this the actual population
within range of both the best and
the ordinary locations is deter-
mined, and the degree of actual
and potential saturation with tele-
vision receivers worked out. By
applying all the principles discussed
earlier in this article which limit
the audience of a TV station broad-
casting from an ordinary or in-
ferior location, both close-in and
at a distance from the broadcast-
ing antenna and comparing this to
the potential performance from the
best location, the extent of the su-
periority can be measured. Percen-
tages of superiority can then be
derived which can be valued. For
(Continued on page 104)
OADCASTING • Telecast
A MEREDITH
ROOM 280 — INSURANCE BUILDING
REPRESENTED BY JOHN BLAIR & CO.
There's More
SELL
on
UJRI1L
RICHMOND
VIRGINIA
910KC-5KW
ABC
AFFILIATE
NATIONAL
REP.—
EDWARD
PETRY
& CO., INC.
May 26, 1952 • Page 103
Antenna Location —
(Continued /?
instance, in New York City it was
found from tests made as to all
previously existing stations that
some reached with a satisfactory
picture as little as 60% of the po-
tential audience in the New Yoi-k
City area while the Empire State
tower location approached the
legendary 99 44/100% coverage.
When this percentage of su-
periority was applied to the base
rent figure it gave a dollars-and-
cents value to the superiority which,
if anything, was an understatement
of the true value. The reasonable-
ness of this figure can best be
tested by dividing the dollars in-
volved by the actual number of
home receivers which can be
reached at any given time only by
the best location.
By any normal advertising rate
standards the cost of reaching each
additional home is tiny. It does not
begin to tap the additional revenues
which the best location enables the
station to charge the advertisers.
However, it does bring in very
sizable sums to the building owner
since each of the stations on the
building receive the same advan-
tage and properly pay the same
rate. Best yet, it achieves the aim
of the FCC to have stations com-
pete with each other on the basis of
the merits of their programs and
not their respective ability to bring
a clear picture to the particular
The Big Decision
om page 103)
home receiver.
This was not a problem peculiar
to New York City nor was its solu-
tion of significance only in New
York City. All of the basic premises
exist in your city also — the limita-
tions of television, the dollars-and-
cents advertising demand for the
largest possible TV audience, and
the economy of a joint financing
and joint use of the best possible
broadcasting location. The great
contribution of the Empire State
television tower was in pointing the
way, in proving that it could be
done.
Zi}t $f)ilabclpfna
inquirer Station
An ABC Aftiliah
Firs', on '.he Dial
in America's Hiiro1 Mar
Page 104 • May 26, 1952
'Hizzoner' of WJXN
WJXN Jackson, Miss., has
unofficial production and pro-
gram man in Mayor Allen C.
Thompson. Mayor Thompson,
through taped recordings,
makes monthly reports over
WJXN from the zoo, water
works and other places of
community interest. Last
fortnight, the mayor was to
"cover" the annual conference
of United States mayors in
New York's Waldorf-Astoria.
Program was to be a com-
posite report from the Wal-
dorf-Astoria with the mayor
doing the announcing, engi-
neering and production.
'FREE'
New FTC Order Increases
Word Use Conflict
MOUNTING confusion over use of the word "free" in broadcast and
published advertising claims appeared inevitable in agency, advertiser
and station circles as a result of another controversial ruling issued by
the Federal Trade Commission.
While broadcast continuities ap-
parently are not directly involved
in an order issued against Book-of-
the-Month Club Inc., the decision
pointed up anew the possible im-
practicability of an earlier FTC ad-
ministrative interpretation.
The commission ruled May 16
that the word "free" as used in
Book-of-the-Month advertisements
is "false, misleading and decep-
tive." It also was revealed that
three other similar complaints are
pending before FTC.
Comr. Lowell B. Mason, dissent-
ing in the 3-1 decision, sharply
challenged the cease - and - desist
order and charged that the Com-
mission had set itself up "as a
lexicographer with power to punish
those who ignore our definitions."
He claimed FTC had supplanted
"usage with bureaucratic fiat."
This was the second instance in
which FTC implemented its admin-
istrative interpretation with a firm
order, though it indicated plainly
that use of "free" depends upon in-
dividual cases as to whether it
violates the deceptive practices
statute. An appellate court affirmed
the interpretation last November
and the U. S. Supreme Court up-
held the ruling by refusing last
March to review the case [B*T,
April 14].
Thus, in effect, use of the word
must be sufficiently hedged with
certain conditions and reservations
as to make it inadvisable to in-
corporate in ad claims, some au-
thorities felt. But again, it de-
pends on the case.
In the Book-of-the-Month deci-
sion, FTC said that use of that
cr similar words "should be ap-
proached by applying to the repre-
sentation made the same yardstick
that should be applied to all adver-
tising— 'Is it true or false,' "
FTC challenged as "false and
misleading" the club's claims that
it offered books "free to new mem-
bers" without charge or obligation.
If the member decides not to pur-
chase at least four books within a
year, "payment for [two] books
theretofore designated as 'free' is
thereafter demanded by the re-
spondent," FTC said. It also cited
use of the term "book dividends."
Here is the tack FTC took on use
of the word "free" in this instance:
In the present case the word "free"
as used by the respondent in the sale
and distribution of its books has the
definite and absolute meaning of a
gift or a gratuity given without charge,
cost or condition. So used the word is
unambiguous and does not have a
secondary meaning. Its meaning can-
not be altered or qualified by other
words. It can only be contradicted and
the total representation made through
use of the word "free" is false HAROLD
Respondent contends that although
the books may not be free the adver-
tisements contain statements clearly
disclosing those things which the cus-
tomer must do in order to receive the
so-called "free" books and that these
statements neutralize any probability
or possibility of deception. We are
unable to agree.
The contention might have some
merit if the other statements in the
advertisements only qualified the word
"free."
In [other] cases . . . qualifying words
could be chosen which would eliminate
the deceptive representation and leave
standing the truthful one alone. In
the present case, however, the other
statements in the advertisements do
much more violence to the word "free"
than merely qualifying it. The word
"free" as used by the respondent makes
a single representation and, being un-
true, cannot be qualified; it can only
be contradicted. A statement in
advertisement which is totally fa
cannot be qualified or modified.
FTC pointed out that befc
members are entitled to recei
"free" books, they must enroll
the Book-of-the-Month Club a
buy four books within a year, wi
profit to the respondent. Hem
they are "not gifts or gratuities
without cost to the recipient."
Comr. Mason, harking back
1948 and the commission's stat
ment of policy, held that "a simp
order based on deception will n jg
stand up on appeal" and that Fl
attorneys earlier agreed that t
ads "were accurate in their
tirety."
He likened the order to one co
demning selling of merchandise
Saturday and reflected:
"A rule limiting what may
done on Saturday is no more val
than a rule limiting what may
done with the word 'free' unle
there is factual support in a recoi
before the commission to give
jurisdiction over the days of tl
week or over the definitions of su(
qualitative words as in the instai|B
case."
As a result of FTC's Januai
1948 statement, "which took 2:
words to explain what one woi ii
meant," nobody "has any mor:Jll
certainty as to how free is 'free,'
Comr. Mason said. Noah Webster
dictionary records 24 separate use h
of the word, he added, noting:
"From now on, Webster's is o;|fr
and the Federal Trade Commi
sion's unabridged is in."
WJOC ELECTIONS
Kane Succeeds Layma
P. KANE was name
president of Air Waves Inc., owt
er-operator of WJOC Jamestowi
N. Y., and general manager of tfl ^
station, at a board of directoi
meeting May 19. Mr. Kane forme
ly was corporation vice presider
and WJOC sales manager,
John C. Walters was electe
board chairman. Others elect
were Grant J. Gruel and James I
Monagle, vice presidents; Fre>
erick E. Davis, treasurer, and D
Clyde L. Wilson, secretary. Harr
E. Layman, former president-gei
eral manager, resigned because
ill health, WJOC reported.
Employment Agency
Employment Agency
ENGINEERS -
First - Second
Phone
Applications accepted for Immediate
Placement in Thirty-Three States
NEWSCASTER— PROGRAM DIRECTOR— ANNOUNCERS
MANY COMBINATION
One Week's salary when placed, the only fee.
WRITE:
ftWiM\
17 East 48th Street, New York 17, New York
PL 5-1127 , E. C. Lobdell, Licensee
BROADCASTING • Telecasti
'OLITICOS VIE
Candidates on KFRO Panel
I NOVEL forum program featur-
Sg all candidates for the third
I. S. Congressional district was
roadcast by KFRO Longview,
lex., May 17. Titled How Do You
tand, Future Congressman?, the
rogram was offered to other radio
Nations in that district and aired
aJ""|s a public service feature. The
'"light participants were candidates
Jn- the post vacated by Rep. Lindley
eckworth (D-Tex.), now cam-
aigning for the U. S. Senate.
Listeners, newspapers and others
ere invited to send in written
uestions asking the candidates
"here they stand on important
isues. County Democratic Chair-
Han H. 0. Gossett Sr. served as
:ra" I loderator on the unrehearsed pro-
* km.
; va,
MISSOURI LAW
sofsjl Guards Radio-TV on Libel
8il4lBEL protection for Missouri
lidio and TV stations during un-
•Januajansored political talks was pro-
M* Glided last week when Gov. Forrest
ne wjimith signed legislation he orig-
y morinally had planned to veto.
Gov. Smith said he changed his
ieoiteriiind about the veto after confer-
ateosjing with Missouri station spokes-
:?: ien and studying FCC regulations
oj irring station censorship of politi-
Commiw speeches. The legislation was
>onsored by Sen. Richard J.
hamier, Democratic majority
ader, and was sought by radio
! id TV operators in the state.
cCymab An emergency clause made the
:t effective when signed. Gov.
; ™fmith said he had Planned to veto
lC,'°'j'ie bill on the ground it would en-
a6stoTiurage "character assassinations".
tof "'assage was sought in part as the
lirectoi \su\t 0f protests against radio and
forme iy Speeches in the 1950 campaign
rajas, candidates of the Christian Na-
onal Party, described by the St.
e'e£'(liouis Post Dispatch as a so-called
deflate" group operating in Missouri,
ames |
: ["'bMMENDATION was received by
an" TIC Hartford from Rau-Locke
■"American Legion Post, Hartford, for
fflt-gt-'-xcellent public service" in present -
g the Frederic W. Ziv Co. series, I
as a Communist for the F.B.I.
E3S3
GREEN BAY, WIS.
MORE NATIONAL AC-
COUNTS USE WDUZ THAN
ANY OTHER 250 WATT
STATION IN WISCONSIN.
(LIST ON REQUEST.)
BEN A. LAIRD, PRES
CALL JOHN E. PEARSON CO.
NEBRASKA MEET
NEW JERSEY Broadcasters Assn. officials greet FCC Comr. Rosel H. Hyde at
group's spring meeting in Atlantic City [B*T, May 12]. L to r: Fred Weber,
owner of WFPG Atlantic City, member of NJBA advisory committee; Thomas
B. Tighe, general mancgsr of WJLK Asbury Park, NJBA secretary-treasurer;
Comr. Hyde; Paul Alger, general manager of WSNJ Bridgeton, association
president; Phil Gravatt, Atlantic City commissioner; Harry Goodwin, general
manager of WNJR Newark, member of NJBA advisory committee.
AP Group Names Slate
NEBRASKA Associated Press Ra-
dio Assn., meeting jointly with
Nebraska Assn. of Radio News Di-
rectors, named Walt Kavanagh,
news director of KOWH Omaha,
as chairman; Jack Rogers, KBRL
McCook, vice chairman, and E. E.
Makiesky, correspondent supervis-
ing AP radio operation in Ne-
braska, as secretary.
Mr. Makiesky said each AP
member station has contributed
news to AP files and that contribu-
tions exceeded those of the previous
year. He said KBRL ranked
among the nation's top ten AP news
contributors.
On All Accounts
(Continued from page 12)
vertising man, he was converted to
the concept of advertising over a
period of years in discussions with
family business associates and
friends. After graduation from
Brown U. in 1932 and two years
at Northwestern U.'s schools of law
and commerce, he quit to get his
start in advertising and in radio.
Two years later, when he was
sales manager, he sold his stock
in WROK and invested the money
in the Presba & Fellers agency.
His father, a black-and-white man,
was therefore outnumbered by his
son and Mr. Fellers, both dogmatic
devotees of broadcasting.
Subsequently, Mr. Presba has
balanced media .within the agency
so that about 50% of the billings
go to radio and TV and 50% to
other media. Broadcast accounts
include Book House for Children,
Olson Rug Co., Keeley Brewing,
Flex-O-Glass Mfg. and Orleans and
Hi-Life dog food. Although he
works on all accounts, Mr. Presba
is most interested in merchandis-
ing and marketing.
A native Chicagoan, he lives in
North Shore Winnetka with his
wife, the former Jean Countryman
of Rockford, and their children,
Paula, 11, and David, 6. He is a
trustee of Brown U. and a director
of the Brown Club of Chicago, a
member of Psi Upsilon fraternity
and a trustee of the N.U. chapter.
Fond of fishing, he prefers the
fresh water variety, but on an
office wall has a sailfish which
came within two ounces of setting
the small sailfish record at Ft.
Lauderdale. Mr. Presba and his
family spend much of the summer-
time at Pelican Lake in northern
Minnesota, but — to maintain a firm
cleavage between pleasure and
business — he takes clients fishing
in northern Michigan to the North
Woods Club.
John P. Keating
JOHN P. KEATING, 75, vice pres-
ident and production manager of
The Journal Co., Milwaukee, licen-
see of WTMJ-AM-TV, died Tues-
day as a result of a cerebral hemor-
rhage. He had served as a vice
president and director since 1939.
Survivors include his wife and two
sons.
KEAR Seeks 10 kw
APPLICATION for a power in-
crease from 1 to 10 kw is to be
filed with the FCC by KEAR San
Mateo, Calif., the station reported
last week. The San Francisco Bay
area outlet, on 1550 kc, said the
power boost would increase its day-
time audience by nearly a million
persons. The station specializes in
"good music" programming.
how to
talk to
$250,000,000
Use the Broadcasting Marketbook — the only fact book de-
signed expressly for the buyer of time.
Over a quarter billion dollars of spot and network radio and
TV is placed by buyers of time who use the MARKETBOOK
daily. Nowhere else can they find the copyrighted "Spot
Rate Finder" which enables them to compute in minutes pre-
liminary estimates of spot campaigns. Or county-by-county
breakdowns of essential radio facts, census figures, market-
ing maps, state market indicators, etc.
It's only between the covers of one book — the MARKETBOOK
—and it's the only book built to help you sell time.
Reserve space now to assure
position near your own listing .
DEADLINE, 1952 EDITION, JULY 20
PUBLISHED MID-AUGUST
ROADCASTING • Telecasting
May 26, 1952 • Page 105
May 15 Applications . . .
ACCEPTED FOR FILING
License for CP
WMFC Monroeville, Ala. — Requests
license for CP, as mod., which author-
ized new AM station.
WPNX Phenix City, Ala.— Requests
license for CP which authorized new
AM station and to change studio loca-
tion.
Extension of Completion Date
WIMS Michigan City, Ind. — Requests
mod. CP, which authorized power in-
crease, change hours of operation and
DA-N, for extension of completion date.
WSAY Rochester, N. Y. — Requests
mod. CP, which authorized power in-
crease and change from DA-DN to
DA-N, for extension of completion date.
License Renewal
Following stations request renewal
of license:
KAGH Crossett, Ark.; KWAK Stutt-
gart. Ark.: WWCO Waterbury, Conn.;
KEYY Pocatello, Idaho; WTAX Spring-
field, 111.; WGBF Evansville, Ind.; KIUL
Garden Citv, Kan.; WKAY Glasgow,
Ky.; WKLO Louisville, Ky.; KANE
New Iberia, La.; WCOU Lfnviston, Me.;
WOCB Hyannis, Mass.; WMFG Hibbing,
Minn.; KWOS Jefferson City, Mo.;
KNEM Nevada, Mo.; KFOR Lincoln,
Neb.; WJTN Jamestown, N. Y.; KDLR
Devils Lake, N. D.; WWON Woon-
socket. R. I.; WDOD Chattanooga,
Tenn.; WBIR Knoxville, Term.; WFAA-
TV Dallas; KOTV (TV) Tulsa; WMCT
(TV) Memphis: WPTZ (TV) Philadel-
phia; WOW-TV Omaha, and WOAI-TV
San Antonio.
TENDERED FOR FILING
To Change Location
WILD Birmingham, Ala. — Requests
mod. CP to change trans, and studio
locations from 3427 27th Ave. North
to Pimson Highway, near Birmingham,
Vz mi. N. of radio range station.
APPLICATION RETURNED
WCHV Charlottesville, Va. — RE-
TURNED application for renewal of li-
cense.
May 16 Applications . . .
ACCEPTED FOR FILING
AM— 1320 kc
WILS Lansing, Mich.— Requests mod.
CP, which authorized D power increase
FCC actions
MAY 15 THROUGH MAY 22
CP-construction permit ant.-antenna cond.-conditional
DA-directional antenna D-day LS-local sunset
ERP-effective radiated power N-night mod.-modification
STL-studio-transmitter link aur.-aural trans. -transmitter
synch, amp.-synchronous amplifier vis.-visual unl.-unlimited hours
STA-special temporary authorization CG-conditional grant
SSA-special service authorization
Grants authorizing new stations and transfers, accompanied by a
roundup of new station and transfer applications, begin on page 111.
FM— 103.5 mc (Ch. 278)
WFMT (FM) Chicago— Requests mod.
CP, as reinstated, which authorized
new FM station, to change frequency
from 105.9 mc (Ch. 290) to 103.5 mc
(Ch. 278).
Change Location
WMOU Berlin, N. H.— Requests CP to
change trans, location.
Site Approval Sought
KSGA Redmond, Ore.— Requests mod.
CP, which authorized new AM station,
for approval of trans, and studio loca-
tions.
License Renewal
Following stations request renewal of
WTWA Thomson, Ga.; KVNI Coeur
d' Alene, Idaho; WCRW Chicago; WEBQ
Harrisburg, 111.; WSDR Sterling, 111.;
WFBM Indianapolis, Ind.; KICD Spen-
cer, Iowa; KAKE Wichita, Kan.; WCPM
Cumberland, Ky.; WFTM Maysville,
Ky.; WJBW New Orleans, La.; KFMO
Flat River, Mo.; KELK Elko, Nev.;
KAVE Carlsbad, N. M.; WRTA Altoona,
Pa.; WHUM Reading, Pa.; WBAX
Wilkes-Barre, Pa.; WSOK Nashville,
Tenn.; WATO Oak Ridge, Tenn.; WSKI
Montpelier, Vt.; KGY Olympia, Wash.;
WGCM-FM Gulfport, Miss., and WJAC-
TV Johnstown, Pa.
Extension of Completion Date
WJHL-FM Johnson City, Tenn.— Re-
quests mod. CP, which authorized new
FM station, for extension of completion
date.
TENDERED FOR FILING
AM— 550 kc
WHIM Bloomsburg, Pa. — Requests
CP to change frequency from 690 kc to
550 kc, decrease power from 1 kw to
500 w with DA-DN and change trans,
location.
AM— 960 kc
WHAK Rogers City, Mich.— Requests
CP to increase power from 1 kw to
5 kw.
AM— 1330 kc
KWPM West Plains, Mo.— Requests
CP to change frequency from 1450 kc to
1330 kc, increase power from 250 w to
1 kw-D, 500 w-N, and install DA-N.
May 19 Applications . . .
ACCEPTED FOR FILING
AM— 980 kc
KSGM Ste. Genevieve, Mo.— Requests
CP to increase D power from 500 w to
1 kw and change from DA-DN to DA-N.
FM— 88.3 mc (Ch. 202)
KSDA (FM) San Diego, Calif.— Re-
quests CP to change frequency from
91.7 mc (Ch. 219) to 88.3 mc (Ch. 202).
Change Location
WILD Birmingham, Ala. — Requests
mod. CP, which authorized change in
frequency, power increase, install DA-N
and change trans, and studio locations,
to change trans, location from Tarrant
City, Ala., to Birmingham, and change
studio location from 3427 27th Ave.
North to Pimson Highway, near Bir-
mingham, >/2 mi. N. of radio range sta-
tion.
License Renewals
Following stations request renewal of
license:
KHOZ Harrison, Ark.; KTHS Little
Rock, Ark.; WFOY St. Augustine, Fla.;
WGGA Gainesville, Ga.; WJPS Evans-
ville, Ind.; WFKY Frankfort, Ky.;
WPKE Pikeville, Ky.; WCEM Cam-
bridge, Md.; KXLJ Helena, Mont.;
WSOC Charlotte, N. C; KRXL Rose-
burg, Ore.; KGBS Harlingen, Tex.;
KXOX Sweetwater, Tex.; WIBU Poy-
nette, Wis.; WJMC Rice Lake, Wis.;
WOBT Rhinelander, Wis.; WBAP-TV
Fort Worth, Tex.; WNBT (TV) New
York; KEYL (TV) San Antonio, and
WFIL-TV Philadelphia.
APPLICATIONS RETURNED
WTCH Shawano, Wis. — RETURNED
application for license to cover CP
which authorized change from D to
unl. and DA-N.
Following stations' requests for re-
newal of licenses were RETURNED:
WULA Eufaula, Ala.; WCOV Mont-
gomery, Ala.; KHUM Eureka, Calif.;
WIOU Kokomo, Ind., and KVSO Ard-
more, Okla.
May 20 Decisions . . .
BY FCC BROADCAST BUREAU
Locations Approved
KPLN Camden, Ark.— Granted mod.
CP for approval of ant., trans, and
main studio locations.
WPDR Portage, Wis.— Granted mod.
CP for approval of ant., trans, and stu-
dio locations.
Granted Changes
WNBF-TV Binghamton, N. Y.— Grant-
ed CP for ant. and equipment changes;
ant. 820 ft. above average terrain.
Extend Completion Date
WPMJ-TV Milwaukee, Wis.— Granted
mod. CP for extension of completion
date to 12-1-52.
KPPC Pasadena, Calif.— Granted mod.
CPgfor extension of completion date to
To Change Name
KMMJ Grand Island, Neb.— Granted
mod. license to change name to Town
& Farm Co. Inc.
ACTIONS ON MOTIONS
By Comr. Edward M. Webster
W'HIL Medford, Mass., and WMEX
The Northern Corp., Boston, Mass —
Dismissed as moot (1) petition of WHIL
requesting reconsideration of action
granting WMEX's application for re-
newal of license without hearing- (2)
petition for clarification, amendment
and enlargement of issues; and (3) mo-
tion of WMEX to dismiss foregoi
petitions.
Garden State Bcstg. Co., Atlant
City, N. J.— Granted petition for lea'
to amend its application to submit add S
tional programming and engineerii
information.
WOBT Rhinelander, Wis. — Grant<
petition for leave to amend its applic;
tion to reflect changes in officers, dire
tors and stockholders.
KCIJ Shreveport, La.— Granted pet
tion to accept late filing of reply
exceptions re its application.
Suburban Bcstg. Co., North Seattl
Wash. — Granted petition only insofar
it requests dismissal of its applicatioi
said application for CP dismissed.
By Hearing Examiner Fanney N. Litvi
Azalea Bcstg. Co., Mobile, Ala.
Granted petition for leave to amend i
application to specify site and to sho
new coverage data for pertinent fiel
intensity contours; said application
amended removed from hearing docke
By Hearing Examiner J. D. Bond
KGBS Harlingen, Tex.— Granted m>
tions to correct transcript in re i
application.
By Hearing Examiner Elizabeth C.
Smith
Desert Radio & Telecasting Co., Pah
Springs, Calif. — Granted petition fc
continuance of hearing re its applies
tion from May 14 to May 28 in Wasr
ington.
May 20 Applications . . .
ACCEPTED FOR FILING
AM— 960 kc
WHAK Rogers City, Mich.— CP
AM— 1330 kc
KWPM West Plains, Mo.— CP
change frequency from 1450 kc to 133
kc, increase power from 250 w to 50
w-N, 1 kw-D, install new trans.
DA-N.
License for CP
KTMS Santa Barbara, Calif.— Licens
for CP install new trans.
KUBC Montrose, Col.— License
cover CP install old main trans, as au:
trans, to be operated on 1260 kc 250
DA-N.
Extension of Authority
First Baptist Church, Pontiac, Mich
—Extension of authority to transm
programs to CKLW Windsor beginin
9-13-52.
Modification of CP
WARN Fort Pierce, Fla.— Mod. C]
new AM station for approval of ant
trans, and studio location.
To Change Antenna
WAYS Charlotte, N. C— License
cover CP for changes in DA.
To Change Location
WELC Welch, W. Va.— CP install nev
trans, and move trans, and studi
location.
Modification of CP
WGAR-FM Cleveland— Mod. CP nev
FM station to change ERP from 20 kv —
to 30.8 kw, ant. height above averagi
terrain from 500 ft. to 414.62 ft. anc —
specify trans, location and ant. system
License Renewal
Following stations request renewa
of license: WMCR (FM) Kalamazoo
SERVICE DIRECTORY
Custom-Built Equipment
U. S. RECORDING CO.
1121 Vermont Ave., Wash. 5, D. C.
STerlina 3626
COMMERCIAL RADIO
MONITORING COMPANY
PRECISION FREQUENCY MEASUREMENTS
Engineer on duty all night every night
JACKSON 5302
P. O. Box 7037 Kansas City, Mo.
• TOWERS •
AM • FM • TV •
Complete Installations
TOWER SALES & ERECTING CO.
6100 N. E. Columbia Blvd.
Portland 11, Oregon
* VACANCY
YOUR FIRM'S NAME in this "vacancy"
will be seen by 15,500 readers-sta-
tion owners and managers, chief en-
gineers and technicians— applicants
for AM, FM, Television and facsimile
facilities.
Page 106 • May 26, 1952
BROADCASTING •
CONSULTING IRA
DTO & TELEVLSTC
)N ENCTNFFlRvS
JANSKY & BAILEY
Executive Offices
National Press Building
Offices and Laboratories
1339 Wisconsin Ave., N. W.
Washington, D. C. ADams 2414
Member AFCCE *
JAMES C. McNARY
Consulting Engineer
National Press Bldg., Wash. 4, D. C.
Telephone District 1205
Member AFCCE *
—Established 1926 —
PAUL GODLEY CO.
Upper Montclair, N. J. MO. 3-3000
Laboratories Great Notch, N. J.
Member AFCCE *
GEORGE C. DAVIS
501-514 Munsey Bldg.— STerling Oil
Washington 4, D. C.
Member AFCCE*
Commercial Radio Equip. Co.
Everett L. Dillard, Gen. Mgr.
INTERNATIONAL BLDG. DL. 1319
WASHINGTON, D. C.
P. O. BOX 7037 JACKSON 5302
KANSAS CITY, MO.
Craven, Lohnes & Culver
MUNSEY BUILDING DISTRICT 8215
WASHINGTON 4, D. C
Member AFCCE*
E. C. PAGE
CONSULTING RADIO
ENGINEERS
BOND BLDG. EXECUTIVE 5670
WASHINGTON 5, D. C.
Member AFCCE *
A. D. RING & CO.
26 Years' Experience in Radio
Engineering
MUNSEY BLDG. REPUBLIC 2347
WASHINGTON 4, D. C.
Member AFCCE*
MclNTOSH & INGLIS
1216 WYATT BLDG.
WASHINGTON, D. C.
Metropolitan 4477
Member AFCCE *
MILLARD M. GARRISON
1519 Connecticut Avenue
WASHINGTON 6, D. C.
MICHIGAN 2261
Member AFCCE *
There is no substitute for experience
GILLETT & BERGQUIST
982 NATL. PRESS BLDG. NA. 3373
WASHINGTON, D. C.
Member AFCCE*
RUSSELL P. MAY
John A. Motret, Associate
1422 F St., N. W. Kellogg Bldg.
Washington, D. C. REpublie 3984
Member AFCCE *
KEAR & KENNEDY
1302 18TH ST., N. W. HUDSON 9000
WASHINGTON 6, D. C.
Member AFCCE *
GEORGE E. GAUTNEY
CONSULTING RADIO ENGINEER
1052 Warner Bldg.
Washington 4, D. C.
National 7757
WELDON & CARR
WASHINGTON, D. C.
1605 Connecticut Ave.
Dallas, Texas Seattle, Wash.
4212 S. Buckner Blvd. 4742 W. Ruffner
Member AFCCE *
A. EARL CULLUM, JR.
CONSULTING RADIO ENGINEERS
HIGHLAND PARK VILLAGE
DALLAS 5, TEXAS
JUSTIN 6108
WILLIAM L. FOSS, Inc.
Formerly Colton & Foss, Inc.
927 1 5th St., N. W. REpublie 3883
WASHINGTON, D. C.
LYNNE C. SMEBY
"Registered Professional Engineer"
311 G St., N. W. EX. 8073
Washington 5, D. C.
ROBERT L. HAMMETT
CONSULTING RADIO ENGINEER
230 BANKERS INVESTMENT BLDG.
SAN FRANCISCO 2, CALIFORNIA
SUTTER 1-7545
BERNARD ASSOCIATES
CONSULTING RADIO ENGINEERS
5010 Sunset Blvd.
lollywood, Calif. NOrmandy 2-6715
JOHN CREUTZ
319 BOND BLDG. REPUBLIC 2151
WASHINGTON, D. C.
Member AFCCE *
GEORGE P. ADAIR
Consulting Radio Engineers
Quarter Century Professional Experience
Radio-Television-
Electronics-Communications
1833 M St., N. W., Wash. 6, D. C.
Executive 1230 — Executive 5851
(Nights-holidays, Lockwood 5-1819)
Member AFCCE*
JOHN B. HEFFELFINGER
815 E. 83rd St. Hiland 7010
KANSAS CITY, MISSOURI
Vandivere,
Cohen & Wearn
Consulting Electronic Engineers
612 Evans Bldg. NA. 2698
1420 New York Ave., N. W.
Washington 5, D. C.
ch.; KRLD-TV Dallas, Tex.; WDEL-
r Wilmington, Del.; WGAL-TV Lan-
3ter, Pa.
APPLICATIONS RETURNED
iVHBO Sulphur Springs, Fla. — RE-
TRNED application for voluntary as-
nment of license to Sulphur Springs
stg. Co.
CBMY Billings, Mont. — RETURNED
olication for mod. CP for change in
quency etc., to change trans, and
*OADCASTING • Telecasting
studio location, install DA-N and new
trans.
May 21 Applications . . .
ACCEPTED FOR FILING
License Renewals
Following stations request renewal
of license:
KROY Sacramento, Calif.; KWEI
Weiser, Ida.; WSBC Chicago; WSAL,
Logansport, Did.; WLBJ Bowling Green,
Ky.; WINN Louisville; WSFC Somer-
GUY C. HUTCHESON
P. O. Box 32 AR 4-8721
1100 W. Abram
ARLINGTON, TEXAS
WALTER F. KEAN
AM-TV BROADCAST ALLOCATION,
FCC & FIELD ENGINEERING
1 Riverside Road — Riverside 7-2153
Riverside, 111.
(A Chicago suburb)
GRANT R. WRATHALL
Aptos, California
Appointments arranged for
>an Francisco Seattle Salt Lake Cit
jOS Angeles Portland Phoeni
Box 260 APTOS— 3352
Member AFCCE *
HARRY R. LUBCKE
CONSULTING TELEVISION ENGINEER
Television Engineering Since 1929
2443 CRESTON WAY HO 9-3266
HOLLYWOOD 28, CALIFORNIA
set, Ky.; WATT Clam Lake Township,
Mich.; WGCM Gulfport, Miss.; WKBR
Manchester, N. H.; WATN Watertown,
N. Y.; WJNC Jacksonville, N. C;
WRAL Raleigh. N. C; WBBW Youngs-
town, Ohio; KWRC Pendleton, Ore.;
WKDK Newberry, S. C; WBEJ Eliza-
bethton, Tenn.; WEKR Fayetteville,
Tenn.; WJJM Lewisburg. Tenn.; WSSV
Petersburg, Va.; KXLE Ellensburg,
(Continued on page 111)
ROBERT M. SILLIMAN
1011 New Hampshire Ave., N. W.
Republic 6646
Washington 7, D. C.
WILLIAM E. BENNS, JR.
Consulting Radio Engineer
3738 Kanawha St., N.W., Wash., D. C.
Phone ORdway 8071
Box 2468 Birmingham, Ala.
Phone 6-2924
RAYMOND M. WILMOTTE
1469 Church Street, N.W. DEcatur 1231
Washington 5, D. C.
Member AFCCE *
WALTER J. STILES
14230 Aztec, San Fernando, California
EMpire 1-4906
1003 Loyalty Building, Portland, Oregon
Member AFCCE "
May 26, 1952 • Page 107
CLASSIFIED ADVERTISEMENTS
Payable in advance. Checks and money orders only.
Situations Wanted 20c1 per word— $2.00 minimum • Help Wanted 254 per word— $2.00 minimum
All other classifications 300 per word — $4.00 minimum • Display ads. $15.00 per inch
No charge for blind box number. Send box replies to
Broadcasting • Telecasting, 870 National Press Bldg., Washington 4, D. C.
applicants: If transcriptions or bulk packages submitted, $1.00 charge for mailing. All transcriptions, photos, etc. sent
to box numbers are sent at owner's risk. Broadcasting . Telecasting expressly repudiates any liability or respon-
sibility for their custody or return.
Help Wanted
Salesmen
First class salesman wanted by AM-FM
station in south Atlantic state. Must
be reliable, industrious, sober. Don't
expect a world beater but a plugger.
All type accounts including department
stores. Box 235P, BROADCASTING .
TELECASTING.
Salesman — Experienced for network sta-
tion in southwest 5 kw. TV application.
Liberal draw against commission. Send
full details and references to Box 236P,
BROADCASTING . TELECASTING.
CBS station in highly competitive
southeastern city will add one salesman
to present staff. Remuneration on com-
mission basis with adequate draw.
Write in full giving references and ex-
perience. Box 252P, BROADCASTING
. TELECASTING.
Announcer-engineer with first phone.
Must have top announcing ability. CBS
station in highly competitive south-
eastern city. Send all pertinent infor-
mation, salary requirement, telephone
number, etc. Do not send audition un-
til requested. Box 253P, BROADCAST-
ING . TELECASTING.
Announcers
Experienced announcer-engineer. Sev-
enty-five start. Upper midwest. Box
26P. BROADCASTING . TELECAST-
ING;
Announcer-engineer with first class
ticket. Starting pay $75 for experi-
enced man. Pennsylvania independent.
Box 66P, BROADCASTING . TELE-
CASTING.
Combination announcer - engineer
wanted by Florida major network
regional fulltime station. Special em-
phasis on announcing but must hold
first class license. All applications
confidential. Box 76P, BROADCAST-
ING . TELECASTING.
Combo first phone-announcer wanted,
some experience preferred but will
train beginner. Pleasant surroundings,
congenial staff. Upper midwest. Box
172P, BROADCASTING • TELECAST-
ING.
Combination announcer/engineer need-
ed immediately for permanent position
in Carolinas. Give full details includ-
ing salary and phone number. Box
178P, BROADCASTING . TELECAST-
INGS
Wanted, combination announcer-engi-
neer: Need good announcer with ticket
for midsouth kilowatt independent.
Will accept inexperienced man if an-
nouncing quality is high. 41 hours,
evening shift. Excellent working con-
ditions, good pay. All information first
letter. Replies confidential. This is a
permanent opportunity. Box 221P,
BROADCASTING . TELECASTING.
Experienced announcer for southeast
net affiliate with television application.
All details, disc, first letter. Box 224F,
BROADCASTING . TELECASTING.
Announcer-engineer with first phone.
Permanent position for good man with
Iowa independent. Send picture, quali-
fications and audition. Box 237P,
BROADCASTING . TELECASTING.
Announcer-engineer, accent announc-
ing. $70.00 start. Contact Manager,
KDKD, Clinton, Mo.
Wanted: Staff announcer who can also
do good newscast. Please send all in-
formation, including salary require-
ments to KFBB, Great Falls, Montana.
Announcers with first class licenses.
Experience desirable but ability and
other qualifications more important.
Send audition tape, details and refer-
ences by air mail to KMVI, Wailuku,
Maui, Hawaii.
Announcer immediately, 250 watter. Ex-
perience preferred, not essential. Will
take men from radio school. Salary
commensurate with ability. Call, write
or wire Coy Palmer, 1100, KPDN,
Pampa, Texas.
Help Wanted (Cont'd)
Hurry— No ticket. Steady announcer,
good voice. Heart of hunting-fishing
country. Good housing. Air mail disc,
photo, KPRK, Livingston, Montana.
Announcer, announcer-salesman. Top
salary. Audition, photo, particulars to
Larry Filkins, KSCB, Liberal, Kansas.
Experienced announcer - continuity
writer, strong on news commercials and
DJ shows. Send representative 15
minute commercial newscast and 15
minute commercial DJ tape, photo,
reference names and experience record.
KTFI, 5000 watt NBC affiliate, Twin
Falls, Idaho.
Announcer, first phone, clean, moral,
not smoke, or drink, for independent
regional, send disc, photo, resume to
H. E. Smith, WAVL, Apollo, Penna.
Hillbilly morning man wanted. Experi-
enced. Sober. Congenial. Send audi-
tion. WGOV, Valdosta, Georgia.
Immediate opening for
gineer. Must be neat, honest and
sober. Emphasis on announcing. Salary
ranges from $70.00 to $80.00 for 42 hours,
depending on how good you are. Call
or wire Radio Station WMNC, Morgan-
ton, N. C.
Network station, TV application has
opening for staff announcer. Better
than average opportunities. Send audi-
tion and resume to J. W. Carson,
WMOX, Meridian, Mississippi.
Engineer-announcers combo (3) new
station. Modern, apartments for per-
sonnel, reasonable wages. Station day-
time only. Please send disc or tape
and resume, photo to H. Tom Morris,
WNCA, Box 212, Siler City, N. C.
Wanted — First class combination man.
Starting salary commensurate. $55.
forty hour week. Phone 700, Radio
Station WNVA, Norton, Va.
Staff announcer wanted. Prefer man
with independent station experience.
Please send photo and tape or disc.
WPIC, Sharon, Pa.
Wanted: Announcer with first class
phone ticket. Will pay $75.00 for 40
hours. Announcing must be good. Ap-
ply in person if possible. Disc. Joe
Phillips, WSSO, Starkville, Mississippi.
Technical
Opening transmitter operator with first
class license. No announcing. Per-
manent. Texas. Box 111P, BROAD-
CASTING . TELECASTING.
First phone combination man, small
Florida station. Salary adequate, fish-
ing good. Box 182P, BROADCASTING
. TELECASTING.
First class engineer, key position.
$75.00. forty-four hour week. State
availability. Box 192P, BROADCAST-
ING • TELECASTING.
Southern regional needs 1st class en-
gineer. AM and FM operation. Ap-
plication for television. Excellent en-
gineering facilities. Convenient to bus
lines. Write, giving full details of ex-
perience with references. Box 203P,
BROADCASTING . TELECASTING.
5 kw Wisconsin station needs engineer,
first phone, experience unnecessary,
Box 2?2P, BROADCASTING . TELE-
CASTING.
Have immediate opening for first class
radio operator. Box 233P, BROAD-
CASTING . TELECASTING.
Combo man, first ticket. No experience
needed. Starting pay $330 monthly. Un-
usual opportunity for advancement.
Write Box 255P, BROADCASTING .
TELECASTING or phone, evenings,
Washington, D. C, Columbia 1965.
Northwestern 5 kw NBC affiliate will
hire capable man to work control room
while studying for ticket. Box 223P,
BROADCASTING . TELECASTING.
Help Wanted (Cont'd)
Combo man 1st phone emphasis an-
nouncing, nearby Detroit, progressive
increases, overtime, high earnings, ideal
conditions, car necessary. Rush audi-
tion tape, background information.
Radio 2355-Guardian Bldg., Detroit.
Will have opening first class announcer-
engineer, 250 fulltime. College city,
10,000. Permanent, excellent conditions.
Start $65. KAYS, Hays, Kansas.
Operator, first class license, bachelor
apartment free. Station is TV appli-
cant. KCOM, Sioux City, Iowa.
Engineer with first phone license. Will-
ing to learn announcing. No experi-
ence necessary, KENA, Mena, Ark-
ansas.
A small station in Hawaii is still look-
ing for the right man for a chief en-
gineer. Experience as chief essential.
Announcing ability required. Send de-
tails, audition tape and references to
KMVI, Wailuku, Maui, Hawaii by air
mail.
Wanted — Two engineers. No experi-
ence necessary. WHNC, Henderson,
North Carolina.
WHOC, Philadelphia, Mississippi, has
immediate opening for engineer willing
to learn announcing.
Want first class engineer. Evening
shift. Contact WIEL, Elizabethtown,
Kentucky.
Immediately; experienced combination
man. Air work important. Salary ex-
cellent. Send recording. Contact Man-
ager, WITZ, Jasper, Indiana.
Immediate opening for first class ticket
holder. Will accept beginner. Will
pay higher wage for combo man. Ex-
panding southern New England mar-
ket. 250 watt, daytime. Independent.
WLAD, Danbury, Connecticut.
Want first class engineer. Day work.
Mutual affiliate. WPKY, Princeton, Ky.
Engineer with first class license. Will-
ing to learn announcing. WREL, Lex-
ington, Virginia.
Engineer. Experience unnecessary. Pay-
ing up to $55 for 40 hours, five days.
WSIC. Statesville, N. C.
Immediate opportunity — Experienced
transmitter engineer with supervisory
qualifications. WSTC, 270 Atlantic
Street, Stamford, Conn.
Immediate opening for first phone li-
cense. No experience needed. Car re-
quired. Contact Chief Engineer, Ra-
dio Station WTNS, Coshocton, Ohio.
Engineer, first class. Immediate open-
ing. Previous experience not essential.
Contact James Trewin, Station Super-
visor, WVCV, Cherry Valley, New York.
Production-Programming , Others
Wanted— Illinois network station de-
sires copywriter with ideas, male or
female. Box 133P, BROADCASTING
. TELECASTING.
Continuity writer. Woman. Submit
complete resume experience, back-
ground, references, picture. Established
ABC local market 25,000. KWNO,
Winona, Minnesota.
Immediate opening for male or female
copywriter, some experience. Send
complete data to WNBZ, Saranac Lake,
New York.
Television
Announcers
Announcer-MC for nation's first 50,000
watt TV station. Detailed experience
and photo first letter. Prefer age
bracket 28-35. Station located midwest.
Box 142P, BROADCASTING . TELE-
CASTING.
Situations Wanted
Unusual— Original ! Mr. Mrs.
planning tour around U. S. Will rec
their adventures on-the-spot, senc
tapes to you on fifteen minute, thrc
week basis. Starts this June. W
today. Box 210P, BROADCASTIN
TELECASTING.
Managerial
Successful, local sales minded man,
desires change to bigger market or k
watt daytime station. If you are lo
or breaking even, contact this 32 3
old experienced local station man
and start making money. Reply
99P, BROADCASTING • TELECA
ING.
Manager same station 12 years, des |£
change for better opportunity.
130P, BROADCASTING . TELECA
ING.
Former station owner wants to get b
to work. Manage, sell, program, wi
announce. 32, married, top rec
Have made money for others (and s1
in 13 straight years radio. South
TV preferred. Make an offer and
call or see you. Box 154P, BROj
CASTING • TELECASTING.
Manager available on 30 day not
Six years experience, 31, marri
family man, sober, reliable, good reiB
ences. Came up through the rar |
Four years at present location. I
225P, BROADCASTING . TELECA
ING.
Manager-commercial manager. 18 ye
experience. As business consultant
stations, my methods have pro1
profitable. 39 years of age. Excell
references. Seeking permanent pc
tion in New England. Box 23
BROADCASTING . TELECASTING
Background of 10 years including m.
agerial experience both radio and te
vision. Prefer good secondary marl
operation with TV now or in futu
Sales and programming knowhow
thirties, family man. Start $8500. F
cellent references. Box 246P, BROA
CASTING . TELECASTING.
Station or commercial manager AM
TV southeast. Take complete cha:
all phases station management. So
5 year merchandising background w-
major manufacturer. AM and TV co
mercial experience. College gradua
Box 269P, BROADCASTING . TEL IP,
CASTING.
Salesmen
Salesman — TV-radio — 3 years in salest:
years with networks — $8000. Goft
agency contacts. Box 258P, BROA £
CASTING . TELECASTING. I
Salesman-announcer. Available sh$
notice. Details bv return mail. B
?R4P, BROADCASTING . TELECAS
ING.
Of
Experienced, large TV and small ma 1
kets. Young, college man. Creati J!
selling. Earning $7-$8 thousand. Seehnc
ing change. Box 266P, BROADCAS'
ING . TELECASTING.
Announcers
Staff announcer — two years experienc
news DJ, remotes, sales, board oper
tion. Employed. Prefers upper mi
west. College and radio school. Di
available. Box 122P, BROADCASTIN (
. TELECASTING.
Announcer, one year experience in
phases. Good references. Availab
June 9th. Box 159P, BROADCAS'
ING . TELECASTING.
Metropolitan stations: Announcer, etej
perienced all phases; authoritati'Lj.
news voice. Now program directoL^.
Available for personal interview
June. Box 191P, BROADCASTING
TELECASTING.
Station break — a break for some st.
tion! Young announcer desires pos
tion with topfight station, adept
news, disc jockey and play-by-pla
control board operation, 3 years exper
ence, draft exempt, free to travel. Be™
211P, BROADCASTING . TELECAST
ING.
Young vet, SRT graduate, fourtee If'
Youn? announcer, capable of ad libbir G
anything. You name it, I can sell
Fine voice, draft exempt. Photo a
disc on request. Box 220P, BROAI ]
CASTING . TELECASTING.
Situations Wanted (Cont'd)
,>p sportscaster, six years experience.
,ay-by-play baseball specialty. Want
A baseball or college football and
,J.sketball. Married. 31, family man,
•liege degree, sober, four years pre-
nt location. Box 226P, BROAD-
YSTING . TELECASTING.
orning man with proven record of
■rsonalized sales appeal plus the
noper to back it up. Also experi-
iced in all phases of special events
'oadcasting, man-on-the-street, audi-
ce participators and MC work,
imily man with top references. If
,iu are looking for a personality to
•at your competition, for details and
sc write Box 227P, BROADCASTING
TELECASTING.
sre's a top man qualified for best an-
iuncing job. Immediate. Box 229P,
SOADCaSTING . TELECASTING.
inouncer, 26, married, draft exempt,
ur years experience, all phases, pres-
tly employed. Box 242P, BROAD-
YSTING . TELECASTING.
ve years experience, staff, sports an-
jiuncing. Three years at present sta-
in. Available on two weeks notice,
efer upper midwest. Auditions and
formation upon request. Box 244P,
iOADCASTING . TELECASTING
st morning man, MC live shows,
,ws, sports. Sober no floater. Big
,arket with good station. I can sell
,d build audience. Seven years, good
f. Box 245P, BROADCASTING .
5LECASTING.
HCA:f:gro, three years experience, desires
iff. Good straight announcer, DJ.
Uigle. Draft exempt. Disc available.
M8i4;ix 248P, BROADCASTING • TELE-
ISTING.
inouncer, single, draft exempt, seeks
nceUIrmanent position in southern states,
em pjorida area preferred. Tape, data on
. ; quest. Box 251P, BROADCASTING .
:i.FCASTI\TG.
^~T:egnant stations attention! Growing
. . Itions need growing talent. An-
n Juncer, 28, married, AB Degree, de-
jj, 'es opportunity in smaller community.
EjL /ears experience in theatres, cabarets,
ijjjj | dio and television as performer, MC,
od'.u'cr, announcer. Knowledge
"| ench, Italian, Spanish. Presently with
L3C, New York. Resume available.
TTTF'X 256P, BROADCASTING . TELE-
iSTING.
M pnotch play-by-play sportscaster de-
mi rises change. Available immediately.
iTVcooefer mid-southwest. Baseball, foot-
jraduatil, basketball, etc. Will travel. Box
ElillP, BROADCASTING . TELECAST-
G.
iff announcer— Can punch or purr,
ow jazz, pops, classic. Handle board
-d write copy. Experienced. Disc,
insaleisx 263P, BROADCASTING . TELE-
OUSTING.
ESOA^od experienced staff announcer, com-
I :rcials, DJ, news, personality, con-
rentious, reliable. Box 265P, BROAD-
mSTING . TELECASTING.
. i'h ! nee to advance. Young announcer,
filing to travel. Disc jockey, news,
jduction. Call or write Brad Buil-
~T71'd. 1F91 Nelson Avenue, New York
7,3 N. Y. CY 9-3317.
:: tat
d Of! >;
nouncer — Thorough knowledge all
ises radio. Good voice, good sell,
ong news. Midwest preferred. Mar-
d, draft exempt. Tell your story,
1 your story with Dave Jones, 1626
Summerdale Ave., Chicago 40, II-
ief announcer with now defunct net-
u ,rk looking for large progressive sta-
"j1 Xn — preferably TV. 7 years experi-
JSTEjr?e, college degree. Write Bill Slatter,
""Homochitto Street, Natchez, Missis-
pi^
I inouncer — Operate board, experience
i New York station. Free to travel,
paft exempt. Disc on request. W. V.
ahr, 630 Gramatan Ave., Mount Ver-
i. New York.
perienced sportscaster. Four years
Derience. Play-by-play all major
>rts, including re-creation baseball,
ung married veteran. Available im-
diately. Excellent references. Bill
idt, 101 South Belmont, Wichita,
nsas.
Technical
gineer, first phone. 1V2 years ex-
•ience. Single, will travel. Mini-
m $60. Available immediately. Box
P, BROADCASTING . TELECAST-
ief 4 years, 12 years in radio, ex-
ienced design, construction of AM,
: operations. Desire connection as
ef small progressive station. Box
P, BROADCASTING . TELECAST-
»ineer, 12 years experience, married,
fer housing facilities, make offer.
< 213P, BROADCASTING . TELE-
STING.
Situations Wanted (Cont'd)
Can offer you six years combination
experience plus selling ability. Now
chief, prefer midwest. What can you
offer? Box 214P, BROADCASTING .
TELECASTING.
4 years broadcasting, 10 radio, to and
including 50 kw, construction 3 sta-
tions, age 31. Desire permanent posi-
tion midwest. Presently employed.
Available June 7. Box 219P, BROAD-
CASTING » TELECASTING.
Engineer, first phone. Car. Inexperi-
enced. Prefers New York vicinity.
Others accepted. Box 230P, BROAD-
CASTING . TELECASTING.
First phone— looking for right deal. 3
years promises, want a future. Expe-
rienced all phases, emphasis selling.
Interested small station, small town.
Mostly sales, some engineering or
combo. Understand small station. Non-
alcoholic, veteran, car. Wife steno-
typist. No cheap combo deals please!
Box 240P, BROADCASTING . TELE-
CASTING.
1st phone license. Radio-television grad.
Now employed. Some experience. Box
243P, BROADCASTING . TELECAST-
ING^
Summer job. College student. First
phone, experience transmitter and con-
trol room. Vicinity New York City or
New England. Box 564, Williamstown,
Mass.
Production-Programming, others
Team — Husband DJ or staffman,
thoroughly experienced all phases.
Wife — Girl Friday, continuity. Box
123P, BROADCASTING . TELECAST-
ING^
Excellent newscaster! 10 years experi-
ence. Past 3 years night news editor
50 kw CBS affiliate. Degree political
science and radio production. Veteran.
Married, 2 children. Desire position
midwest. $6,000 minimum. Box 228P,
BROADCASTING . TELECASTING.
Program director-announcer-salesman,
fully experienced in all departments.
Presently employed in large market in
midwest. Dependable, able to assume
full responsibility. References. Family
man. Box 238P, BROADCASTING .
TELECASTING.
Need program director, sports-news an-
nouncer? Six years all phases. Ex-
cellent voice. College graduate. Fam-
ily. Box 239P, BROADCASTING .
TELECASTING.
PD, news, publicity or continuity chief
in Pacific Northwest or Rocky Moun-
tain area. Eleven years experience.
Presently PD. Excellent references, 29.
Box 249P, BROADCASTING . TELE-
CASTING.
PD, news, publicity or continuity chief
fully qualified. Box 250P, BROAD-
CASTTNG . TELECASTING.
Experienced femme copywriter: Not
everybody can write good copy. I can.
Not everybody can handle sponsors. I
can. Anybody can work for peanuts.
I can't. Box 254P, BROADCASTING .
TELECASTING.
Program director and/or continuity di-
rector. Nearly seven years experience.
Program director 250 watt daytimer and
5 kw Mutual affiliate. Continuity di-
rector another 5 kw Mutual affiliate.
Air work desired but not essential.
Box 257P, BROADCASTING . TELE-
CASTING.
Continuity writer, draft exempt, excel-
lent references. Progressive station
anywhere. Box ?R2P, BROADCAST-
ING . TELECASTING.
Program director, DJ, versatile, ag-
gressive and resourceful. Create shows
and promotions. Interested solid or-
ganization with future. Married. Avail-
able immediately. Box 267P, BROAD-
CASTING . TELECASTING.
Staff librarian-staff organist-music di-
rector, now with ABC affiliate six years,
interested AM-TV operation. Licensed
16 MM operation. Age 44, married, own
car. Write or wire Larry Miller 417
Hill St., York, Pennsylvania.
Television
Managerial
Radio manager with thirteen years ex-
perience in successful selling, announc-
ing, writing and managing all phases is
interested in position with southern
television station or radio station with
definite TV plans. Strong on sales,
valuable on all-round station opera-
tions and like to work hard. Best ref-
erences. Will consider all offers and
will phone or visit promising possibili-
ties. Box 155P, BROADCASTING .
TELECASTING.
Situations Wanted (Cont'd)
Looking for the "right man" to set up
and operate your new TV outlet? I
have solid background in TV manage-
ment, planning, operation and program-
ming, plus excellent engineering and
personnel contacts. Now in successful
TV operation. Worthwhile national
agency and network connections. Let's
talk it over. Box 241P, BROADCAST-
ING . TELECASTING.
Announcers
Double threat man for TV. Qualified
makeup artist with three years an-
nouncing. Desire western location but
not necessary. Box 261P, BROAD-
CASTING . TELECASTING.
Technical
Radio-TV engineer. Married, settled.
Wide AM-FM-TV experience which in-
cludes TV construction transmitter, an-
tenna, studios, remote unit through
proof of performance. Administrative
ability. Available immediately. Write
Box 157P, BROADCASTING . TELE-
CASTING.
Production-Programming , others
Radio-TV advertising, programming ex-
ecutive. Experience, knowledge, ability.
Want responsibility, confidence. Box
161P, BROADCASTING . TELECAST-
ING.
For Sale
The best in complete tower sales and
service by the south's largest tower
erection company. Will sell or buy
your used towers, erect or service your
towers. A.A.A. Tower Company, Inc.,
Box 898, Greenville, N. C.
Stations
Midwest station. 500 w. Good dial
position. Agricultural area. $52,500.
Box 218P, BROADCASTING . TELE-
CASTING.
For sale: Established successful Ohio
station. Full or half interest available.
Box 156P BROADCASTING . TELE-
CASTING.
Western stations. Independents, affil-
iates. Priced from $15,000 to $750,000.
Jack L. Stoll & Associates, 4958 Melrose
Ave., Los Angeles 29, Calif.
Equipment, etc.
Complete 1 kw Collins package. Brand
new 20V1 transmitter and all associated
gear including two turntables with con-
sole. Two-200 foot towers. All equip-
ment still in original carton purchased
during the past ten months. Write for
listing. Available immediately. Box 83P,
BROADCASTING . TELECASTING.
FM transmitter, 1 kw General Electric,
type BF-l-A, complete with FM sta-
tion monitor. Excellent condition. Ap-
pearance like new. Box 158P, BROAD-
CASTING . TELECASTING.
For sale: New-crated with instruction
books (4) Raytheon RIT-10 monitor
amplifiers formerly $150.00. Now $65.00
each. Box 212P, BROADCASTING •
TELECASTING.
For sale, several used 250 watt AM
transmitters. Excellent condition and
crated for shipment. Box 217P, BROAD-
CASTING . TELECASTING.
150,000 feet #10 Copperweld ground
radial wire. Immediate delivery. Box
234P, BROADCASTING . TELECAST-
ING.
Slightly used but in good condition,
three RCA TA5C stabilizing amplifiers.
One DuMont type 5105-A monitor re-
ceiver. Nice discount on any or all of
above. Contact Chief Engineer, WSM-
TV, Nashville, Tennessee.
.040 x lYs" x coils bonding copper
strapping, approximately .156 pound to
the foot, @ .55^ per pound, F.O.B. Chi-
cago, 111. J. L. Clark Metals Co., 2108
S. Ashland Ave., Chicago, 111., Hay-
market 1-4533.
Collins 8 ring FM antenna, $2500.00.
Fisher 300 ft. guyed tower (with base
insulator, lighting equipment and photo-
electric control equipment) $3000.00.
250 ft. 3Vb in. coaxial line, $620.00. Two
Fairchild turntables, $250.00 each. Har-
vey FM receiver, $250.00. All prices
F.O.B. Wabash, Indiana. For details,
write Syndicate Theatres, Inc., Frank-
lin, Indiana.
(Continued on next page)
STOP
SEARCHING!
START
EARNING!
PERMANENT INCOME, SECU-
RITY and INDEPENDENCE can be
yours thru EXCLUSIVE FRAN-
CHISES being granted NOW to re-
sponsible parties in Cities, Trade Areas
and States for sensationally successful
KILL-KOTE, the miraculous and revo-
lutionary INSECTICIDE PAINT.
KILL-KOTE proven for over five
years in California and tropical Coun-
tries. KILLS FLIES. MOSQUITOES,
FLEAS, ANTS, ROACHES, MOTHS,
BEDBUGS, LICE, SPIDERS, MITES,
WASPS, GNATS, and other INSECT
PESTS IN HOMES, BARNS,
HOTELS, MOTELS, AND RESTAU-
RANTS, CANNERIES, BAKERIES,
and countless other Industrial concerns
for periods of SEVERAL YEARS
FROM ONE APPLICATION.
KILL-KOTE THE ODORLESS,
LEADFREE, WONDER PAINT, in
white, clear and six pastel colors, is
registered with the Departments of
Agriculture in the United States and
Canada, it is harmless to humans, ani-
mals, and fowl, it is washable and can
be applied with roller, spray, or brush.
* * * NEW SALESMEN HAVE
AVERAGED $50.00 PER DAY
FIRST WEEK OUT * * *
Territory has been granted in Eastern
Canada, Western New York, Florida,
Georgia, Wisconsin, Illinois, Missouri,
Ohio, and Iowa, and is going fast. We
will assist in every way possible in
setting up your organization, advertis-
ing, and the President and General
Manager of a Nationally known Brew-
ery just left a $25,000.00 a year job to
become our Merchandising Manager,
BECAUSE HE HAD USED KILL-
KOTE IN HIS GRAIN STORAGE
ROOMS FOR TWO YEARS AND
SEEN IT ELIMINATE INSECTS
AND COBWEBS WHICH HAD
BEEN A VERY SERIOUS PROB-
LEM. Another man who had used it
in a large hotel of which he had been
manager, and who had been on the
Governors Board of the American
Hotel Association, is now our National
Hotel and Institution Manager BE-
CAUSE HE SAW IT WORK.
The financial worries of our Distribu-
tors may well be ended for life, because
we have a non-competitive product with
practical and widespread demand. Let
us show you how, after the most rigid
investigation you care to make, it is
entirely possible with a moderate in-
vestment for a KILL-KOTE EXCLU-
SIVE FRANCHISE to become as val-
uable as those for other Nationally Ad-
vertised Brands.
KILL - KOTE definitely offers a
ground floor opportunity, for a man
with sales and organization ability,
good character, and references who can
invest moderately in a business with
unlimited potential for expansion and
profit. ACT NOW * and write, wire,
or telephone 3-5311 for complete details
and a personal interview in confidence
if desired.
INSECTICIDE PAINT CO.
225 Main St., Peoria, 111.
EDGAR L. BILL
MERLE V. WATSON
National Representatives
For Sale (Cont'd)
One Western Electric 353-E-l one kw
AM transmitter now in operation. Also,
two Western Electric model 451A-1 250
watt transmitters. Available immedi-
ately. Write or wire United Broad-
casting Co., 8th & I Sts., N.W., Wash-
ington. D. C, att: Mr. Snowberger,
Chief Engineer.
Wanted to Buy
Equipment, etc.
Wanted— Quarter and one kw FM
broadcast transmitters, fixed-frequency
FM monitor receivers, used or new.
Box 17P, BROADCASTING . TELE-
CASTING.
Equipment wanted: Complete for 1 kw
station including 185' guyed tower.
Box 215P, BROADCASTING . TELE-
CASTING^
One kw AM transmitter not over two
years old. Send full details and lowest
cash price. Box 260P, BROADCAST-
ING . TELECASTING.
Miscellaneous
Commercial crystals and new or re-
placement broadcast crystals for Bliley,
Western Electric, RCA holders, etc.,
fastest service. Also monitor and fre-
quency measuring service. Eidson Elec-
tronic Co., Temple, Texas, phone 3-3901.
FCC first-phone in 6 weeks. Both
residence and correspondence courses
available. Grantham Radio License
School, 706 North Wilcox, Hollywood,
California.
Help Wanted
We have:
1. Money
2. Local Ownership
3. Outstanding principals, tops in
this community
4. Knowhow
5. Good chance of getting grant
We don't have:
1. Broadcast experience
2. Ownership-management inter-
gration
We want:
One or two associates, persons of
unquestioned character and qualifi-
cations, with important broadcast
experience — preferably in TV — to
participate in ownership and man-
agement. Initial investment re-
quired (about 1/2 0th of costs at-
tendant on prosecuting application,
hearings). Additional $25,000 in-
vestment if CP granted. Prefer
person who can devote substantial
time and take residence in area.
BOX 232P,
BROADCASTING •
TELECASTING
Television
Managerial
TV STATION MANAGER
WANTED
A group of prominent local citizens,
not associated with any existing TV
or radio station, are applying for a
VHF TV station in one of the large
southern metropolitan markets. We
need a part-time man with all-
around TV experience who can co-
ordinate matters for us, help us in
our programming proposals and give
us general advice — over and above
that which we are now receiving
from our Washington lawyers and
consulting engineers.
The right man would receive not only
compensation but a stock interest as
well. Upon the grant of the applica-
tion he would become the Station
Manager. In replying, give all per-
tinent information and particularly
your TV experience. Replies held in
BOX 268P,
BROADCASTING . TELECASTING
Situations Wanted
Announcers
DISC JOCKEY
(with first class license)
Experience— net, indie AM and TV.
Available immediately for personal
interview as DJ personality.
Employment Service
EXECUTIVE PLACEMENT SERVICE
for competent managers, com-
mercial managers, program
directors, chief engineers,
disc jockeys. Reliable, confi-
dential, nation-wide service.
Send for full information today.
Howabd S. Frazieb
TV & Radio Management Consvltantt
728 Bond Bldg., Washington 5, D. C.
Miscellaneous
wanted
A LINE OF OPEN-END AND
PACKAGE TRANSCRIPTIONS AND
TV FILM TO SELL.
BOX 168P,
BROADCASTING . TELECASTING
Can You Use #150*000.00-9200*000.00
to Solve Your TV Problem?
The Blackburn-Hamilton Company has an investor who will put
between $150,000.00-$200,000.00 into a corporation to apply for TV
in a medium to major sized market and will take a minority position
of 40% to 45% when the grant is made. This investor has asked
that we do the contact work for him and develop a definite proposal.
He will not take an active part in management but wants to make a
good investment. May we have your problem on financing and see
if we can come up with a solution. All inquiries and discussions
are, of course, in strict confidence.
Appraisals • Negotiations • Financing
BLACKBURN -HAMILTON COMPANY
RADIO STATION AND NEWSPAPER BROKERS
WASHINGTON, D. C. CHICAGO SAN FRANCISCO
James W. Blackburn
Washington Bldg.
Sterling 4341-2
CHICAGO
Ray V. Hamilton
Tribune Tower
Delaware 7-2755-6
Lester M. Smith
235 Montgomery St.
Exbrook 2-5672
Page 110 • May 26, 1952
CREDIT EASING
Set Sales Stimulat
Termed Varied
CREDIT requirements for installment purchases of radio-TV sets, ho
hold appliances and new automobiles began to crystallize last wee
the wake of demands for abolition of all price controls.
On the basis of reports from manufacturers and dealers, receiver
appliance sales had perked up
slightly in many markets, while
the new car business noted a gen-
erally sizeable upswing — with ad-
vertising playing a major role at
the dealer level.
Opinion remained divided, how-
ever, on the degree to which the
nation's manufacturers and deal-
ers had taken advantage of the
government's suspension of Regu-
lation W in easing credit curbs
on long-term purchases [B»T, May
12].
Dealers varied in their price
policy from no down payment to
10% down, usually with a maxi-
mum of 24 months to pay, on
receivers, washing machines, re-
frigerators and other consumer
goods. Previous terms by the Fed-
eral Reserve Board called for 15%
down and 18 months maturity.
Controversy over the board's
action and demands by business
groups for suspension of all price
controls characterized last week's
developments. Former Sen. Francis
J. Myers (D-Pa.) charged that
FRB "leaked" word of its move
24 hours in advance, permitting
some business firms to "jump"
their competitors in advertising
easier terms. He urged Congress
to strip the board of standby
authority to re-impose curbs.
While dealers and distributors
found themselves caught in the
controversy between "easy credit"
and a retention of the "status quo"
on terms for appliances, the Senate
Banking and Currency Committee
preserved the Federal Reserve
Board's authority to reinstate
restrictions, with cutoff date of
March 1.
At the same time, the Office of
Price Stabilization noted FRB's
action and proceeded with prepara-
tion of tailored regulations for
price ceilings in the radio-TV set
industry.
At least one set manufacturer
went on record for abolition of
controls by OPS. In an earlier
statement, Ross D. Siragusa, presi-
dent and board chairman of Ad-
miral Corp., commented:
"The lifting of Regulation W
. . . should act as a powerful
medicine to improve the general
health of the appliance business.
The elimination of credit controls
at this time should prevent a log
jam of television receivers, refrig-
erators and other electrical prod-
ucts from piling up in retail outlets
throughout the country.
"While this is a move in the
right direction, I believe the next
logical step should be the removal
of OPS price controls in fields
which obviously no longer need
them. For example, in the highly
competitive, mass production tele-
vision industry, retail prices have
been anywhere from $50 to $100
below OPS ceiling prices for about
a year."
Inventories of receivers 1
been substantially reduced, \
ever, since last fall, with pro*
tion backlog now down to a nor M
level of 60 days.
There appeared to be little p
pect, however, that the age
would decontrol radio and tel
sion sets at this time. OPS he
to promulgate ceilings sometlP'
by July 1. Rules would go\ ,
retailers and wholesalers — acir
the board.
Still and all, with dealers
competitively between two sch
of thought on credit terms, the p
pect seemed bright for a poten
multi-million plus in natio
regional and local advertisin
with actual sales jumps varying
particular markets on the basis
competitive conditions and
products involved.
Among reports given by maBI
facturers and dealers last w
were these:
Westinghouse Electric Corp. — TV!
ceiver output is "gradually" increa
and production of electric roasters
40%. Inventories are about normal
the current volume of business-
considerably from a year ago and
100% greater than two years ago.
General Electric Co. — Reports he
inventories of refrigerators and
freezers, and cutbacks in employm
with appliance plant at White Ph
N. Y., on a three-day week du
May.
Alan Radio & Appliance Co., Chic;
— Now advertising "no money do
on some goods and 10% down r.%
others.
Neuman's Radio & Electric Co., P £|„
land, Ore.— Attributes about half! P
recent sales to suspension of bam
which "gave some life to a very ! *
ging business."
Largest sales boost was repor is?
by auto dealers, offering tei
varying from 25% down to 55'
down over a two-year period
stead of the 18 months prescrijp
by the reserve board. Early
budget increases were chiefly
the dealer level and are not
pected to be reflected nations
until early 1953.
Conservative thinking reckoi
prospects were in line with sei
ments expressed by James
Shouse, board chairman of Cros
Broadcasting Corp. and vice pr<
dent of Avco Mfg. Co. That re
tion was this: John Q. Public
been conditioned to restrictions
consumer durables and is in
mood to buy — regardless of efc
credit.
In this category fall home fui
ture firms and automobile dealef^
There were published reports tlott
a variety of such home furnish] w
stores would adhere to restrict
terms despite competition fr
"easy credit" stores.
?
HELP WANTED
Experienced girl or man copy
writer for continuity depart
ment. Air mail full details offPI
experience and references alone |
with photo to Radio Statior
W O N E, Dayton, Ohio.
BROADCASTING • Telecast
FCC Actions
(Continued from page 107)
ash.; WTIF Charleston, W. Va.;
FBM-TV Indianapolis; WHAS-TV
ouisville; WICU (TV) Erie, Pa.;
'SM-TV Nashville; KPRC-TV Houston.
TENDERED FOR FILING
AM— 1150 kc
WRNO Orangeburg, S. C— CP to
lange frequency from 1450 kc to 1150
n n-.i increase power from 250 w to 500
'mV -N, 1 kw-D, install new trans, and
' a noic A and change trans, location.
Change Hours
ittle ph WCAT Rapid City, S. D.— Mod. of li-
e jJ ;nse to change hours from 11 a.m. to
, 8(f:p.m. to 12:30 p.m. to 1 p.m. MST.
Id tells APPLICATION RETURNED
'PS k i WAIN Columbia, Ky. — RETURNED
Some) ppllcation for renewal of license
Id go|i
> — ac
Kay 22 Decisions .
BY COMMISSION EN BANC
■» Granted License Renewals
Following stations granted renewal of
,, . censes for regular period :
■ Lne ph WEMP - FM Milwaukee; KBTM - FM
not J, onesboro Ark.; KCLE-FM Cleburne,
" ex.; KFGQ-FM Boone, Iowa; KRMD-
MiohM Shreveport, La.; KSJO-FM San
ertiJpse, Calif.; WBEC-FM Fittsfield, Mass.;
'BUY-FM Lexington, N. C: WCHA-
a!-!lIlJllM Chambersburg, Pa.; WCHI Chicago
3 L,iJi eights, 111.; WJLK-FM Asbury Park,
* 1 . J.; WOCB-FM New Bedford, Mass.;
™ 'SRS-FM Cleveland Heights, Ohio;
MUS-FM Muskogee, Okla.; KCIL
l ! ouma, La.; KDAS Malvern, Ark.;
oy D18EIFAA Helena, Ark.; KJEF Jennings,
ast nW.; KLFY Lafayette, La.; KLRA Little
ock, Ark.; KNBY Newport. Ark.;
OSY Texarkana, Ark.; KOTN Pine
pjlpuff, Ark.; KRUS Ruston. La.; KUOA
"wrJ.iloam Springs, Ark.; KXAR Hope,
!!tersjtrk.; WDSU New Orleans, La.; WELO
„„i,upelo, Miss.; WIKC Bogalusa, La.;
:,nCi_rJDX Jackson, Miss.; WJPR Green-
ille, Miss.; WLAU Laurel, Miss.;
'MPA Aberdeen, Miss.; WPMP Pasca-
„rt!uf)ula, Miss.; WVIM Vicksburg, Miss.;
"iVT'CID Cleveland, Miss.; WLOX Biloxi,
:iss.; KRLW Walnut Ridge, Ark.;
ALB Alexandria, La.; KBTM Jones-
Dro, Ark.; KFPW Fort Smith, Ark.;
SLO Opelousas, La.; KVOL Lafayette,
. KWEM West Memphis, Ark.;
,U''CMA Corinth, Miss.; WHSY Hatties-
jrg, Miss.; WSSO Starkville, Miss.;
AZF Yazoo City, Miss.; KCON Con-
r„ pnay, Ark.; KXRJ Russellville, Ark.;
' n'RBC Jackson, Miss.; WVMI Biloxi,
iss.; KLIC Monroe, La.; KMFM Mon-
ie, La.; WRFM Hattiesburg, Miss.;
TBR Baton Rouge, La.; WRJW Pica-
me, Miss.; WTIX New Orleans, La.;
repOlKISW Seattle. Wash.; KOZY Rapid
wty, S. D.; KRKL Kirkland, Wash.;
K AIR-FM Winston Salem, N. C; WEQR
ooldsboro, N. C; WIAM Williamston,
. O; KOTV and KA-5767 Tulsa, Okla.;
NBF-TV Binghamton, N. Y.; KEA-80,
EB-53 and KA-4511, auxiliary stations
Bremer Broadcasting Corp., Newark,
. J.; WKTV Utica, N. Y.; WOR-TV
id auxiliary stations KA-4225, KA-
05, New York; KMTV Omaha, Neb.;
OW-TV and auxiliary stations KA-
iatlOH$i,27, KA-4828 Omaha, Neb.; KEA-91,
A-4851 and KA-6058, auxiliary stations
Stromberg-Carlson Co., Rochester,
. Y.; WBEN-TV and KA-4856, Buffalo,
. Y.; WDSU-TV and KA-4857 New Or-
ans, La.; WKY-TV and auxiliary sta-
ins KA-4861, KA-4862, KA-9901 Okla-
>ma City, Okla.; KA-4829 and KA-4830,
ixiliary stations of Meredith Syracuse
jlevision Corp., Syracuse, N. Y.
Temporary License Renewals
Following stations granted temporary
•.tension of licenses to Sept. 1, 1952:
KDRS Paragould, Ark.; KWCB Sear-
Ark.; KWHN Ft. Smith, Ark.;
GVM Greenville, Miss.; WHOC Phil-
lelphia, Miss.; WFMB (FM) Mayodan,
O; KJBS San Francisco; KSAN San
ancisco; KVSM San Mateo, Calif;
AAF (FM) Chicago; WBNX New
>rk; WGPA Bethlehem, Pa.; WRIB
ovidence, R. I.; WWPB-FM Miami;
:MO-FM Kansas City; KRKD-FM Los
lgeles; KXOK-FM St. Louis; WBNY-
A Buffalo; WEAW Evanston, 111.;
FMF Chicago; WGHF New York;
GTR Paxton, Mass.; WKJF Pitts-
irgh, Pa.; WKRC-FM Cincinnati;
gn LDM Oak Park, Mich.; WLRD Miami
v* each; WLYN-FM Lynn, Mass.;
MMW-FM Meriden, Conn.; WMOR
ricago; WNAV-FM Annapolis, Md.;
PLH-FM Huntington, W. Va.; WTOA
enton, N. J.; WWDC-FM Washington,
C; KLPR Oklahoma City; KMJ-FM
Statu esno Caiif.; KPRO Riverside, Calif.;
HEO India, Calif.; KYOR Blythe,
ilif.; WACR Columbus, Miss.; WFMN
Alpine, N. J.; WIBG Philadelphia; WGY
Schenectady, N. Y.; WIMS-FM Michi-
gan City, Ind.; WMGM and aux. and
WMGM-FM New York; WNDR-FM
Syracuse, N. Y.; WSMB-FM New Or-
leans; KBMW Breckenridge, Minn.;
KBOK Waterloo, Iowa; KBYR Anchor-
age, Alaska; KHBR Hillsboro, Tex.;
KVVC Ventura, Calif.; WLOA Brad-
dock, Pa.; WREX Duluth, Minn.;
WNDB - FM Daytona Beach, Fla.;
WHNC-FM Henderson, N. C; WSYB
Rutland, Vt.; KEPH (FM) Ephraim,
Utah.
WKFM Roanoke Rapids, N. C. —
Granted temporary extension of li-
cense to August 1, 1952.
To Increase Power
KBUC Corona, Calif.— Granted CP to
increase power from 500 w unl. on 1370
kc, to 1 kw-LS, 500 w-N, DA-N.
To Change DA
KICA Clovis, N. M. — Granted CP to
make changes in DA; cond.
Denied WELS Petition
WELS Kinston, N. C— By order, de-
nied petition of WELS for reconsidera-
tion of Commission's action of June 27,
fCC roundup
New Grants, Transfers, Changes, Applications
box score
SUMMARY THROUGH MAY 22
On Air Licensed CPs
AM Stations 2,350 2,328 87 328
FM Stations 633 581 69 10
TV Stations 108 97 11 549
(Also see Actions of the FCC, page 106.)
Docket Actions . . .
Anadarko, Okla. — Caddo Bcstg. Co.
FCC announced initial decision looking
towards grant of 1250 kc with 500 w D.
Simultaneously, FCC denied applica-
tion of Lawton-Ft. Sill Bcstg. Co. for
1250 kc with 1 kw D, 500 w N. Mr.
Allen is owner of Caddo Bcstg. Co. and
is Chickasha, Okla., real estate and
insurance agent. Estimated construe- !
tion cost $21,500, estimated monthly
operating cost $4,018, monthly revenue
$7,965. Decision May 19.
Thibodaux, La. — Delta Bcstrs. Inc.
FCC Hearing Examiner James D. Cunn-
ingham issued initial decision looking
towards grant of 630 kc with 500 w D.
Simultaneously, Examiner Cunning-
ham denied application of Charles Wil-
bur Lamar Jr. to change KCIL Houma,
La., from 1490 kc with 250 w, unl., to
630 kc with 1 kw unl., DA-DN, and
change transmitter site. Decision May 9.
Non-Docket Actions . . .
TRANSFER GRANTS
WFEC Miami, Fla.— Granted assign-
ment of license from Howard D. Steere
to David Haber for $40,000 ($10,000 al-
ready in escrow). Mr. Haber owns 50%
of various taxicab companies, includ-
ing Cathedral Fleet Inc., Alpine Cab
Co., Crescent Cab Corp. and Phil-Mat
Cab Corp., New York City. He also has
interest in various other automotive
enterprises. Granted May 22.
WCNT-AM-FM Centralia, 111.— Grant-
ed assignment of license from WCNT
Inc. to Southern Illinois Bcstg. Corp.
for $150,000. Principals in assignee are
Grace S. Rogers and C. W. Rogers
(mother and son), who have interest in
Rogers Theatres Inc., Cairo, 111., R. G. R.
Theatres, Blytheville, Ark., Rogers In-
vestment Co. and Grace S. Rogers Corp.
Granted May 22.
New Applications . . .
AM APPLICATION
Punxsutawney, Pa. — Punxsutawney
Bcstg. Co., 1540 kc, 1 kw daytime. Esti-
mated construction cost $18,435, first
year operating cost $35,000, revenue
$42,000. Principals include Sheridan
W. Pruett (52%), proprietor of Pruett
Auto Service & Coal Co., Bluefield, W.
Va.; Andrew C. Mac Cumbee (26%),
sales engineer for Bearing Service Co.,
Pittsburgh, Pa., and Charles M. Erhard
Jr. (22%), salesman-announcer for
WHIS BlueHeld, W. Va. Filed May 16.
FM APPLICATIONS
McComb, Miss. — Southwestern Bcstg.
Co. of Mississippi, 102.5 mc (Ch. 273),
ERP 400 w, ant. height above average
terrain 178 ft., above ground 223 ft.
Estimated construction cost $2,575, first
year operating cost $5,000, revenue $7,-
500. Applicant is licensee of WAPF
McComb. Filed May 16.
TRANSFER REQUESTS
Listed by States
KD AC Fort Bragg, Calif .—Assign-
ment of license from Charles R. Weller,
receiver pendente lite of Mendocino
Coast Bcstg. Co., to Edward Mertle, for
whom Court judgement has been
granted following conclusion and set-
tlement of partnership litigation, dur-
ing which time Superior Court of
Mendocino County appointed Mr. Wel-
ler receiver pending final Court dis-
position of case. Mr. Mertle is owner
of Golden West Hotel, Fort Bragg, and
Welcome Inn Restaurant & Bar, Fort
Bragg.
KBLF Red Bluff, Calif .—Assignment
of license from Tehama Bcstg. Co. to
Hal K. Shade for cancellation and re-
lease of . Tehama Bcstg. Co.'s obliga-
tions. At close of sale, Mr. Shade shall
pay Russell G. Frey, holder of Tehama
Bcstg. Co.'s promissory notes, $27,500,
of which $5,000 shall be paid at close of
agreement and remainder at $150
monthly for not more than five years.
Mr. Shade owns 30% of KNPT New-
port, Ore., and is general manager of
H. W. Critchlow Co. (syndicated radio
sales), Red Bluff, Calif.
WBIB (FM) New Haven, Conn.— As-
signment of license from the Church
Court Co. to the Colony Bcstg. Corp.
through stock transfer; same individ-
uals to continue to hold proportionate
shares of stock. No actual change of
ownership or control; no monetary
consideration.
WRDW Augusta, Ga. — Transfer of
negative control from A. M. Woodall
to W. R. Ringson, E. D. Black and E. G.
McKenzie through sale of 15% of Mr.
Woodall's 40% stock interest to Messrs.
Ringson, Black and McKenzie, who now
have 20%, for $10,000 from each. After
transfer each stockholder will have
25% interest.
KANE New Iberia, La. — Assignment
of license from New Iberia Bcstg. Co.
to new partnership including Dierrell
Hamm (new partner) and George H.
Thomas, James J. Davidson and Daniel
H. Castille (old partners). Mr. Hamm
will pay $12,000 for 10% interest. He
has been manager of KANE since 1948.
WUST-AM-FM Bethesda, Md.— Trans-
fer of control from Harold S. Russell,
Parker W. Jones, Willard D. Egolf and
Carl J. Batter, who each hold 25%, to
same group, except that Mr. Egolf's
stock is retired, Mr. Jones stock is
decreased to 0.46%, Messrs. Russell and
Batter's stock is increased to 40.57%
each and new stockholder, W. Parker
Jones, acquires 18.40% interest. W.
Parker Jones is Washington attorney.
WSOO Sault Ste. Marie, Mich.—
Transfer of control from Vernon W.
Aikins, deceased, to Otto B. McNaugh-
ton and Sherwin Overholt, executors
of estate of Mr. Aikins. No monetary
consideration.
WDVA Danville, Va.— Transfer of li-
cense from John S. Meade to Virginia-
Carolina Bcstg. Corp., through trans-
fer of 22% of Mr. Mead's 52% interest.
Transferred will be 3,550 shares, of
which 2,150 shares will be transferred
to other stockholders and remaining
2,150 shares will be transferred to Harry
Meade and John S. Meade, Mr. Meade's
sons.
KBYR Anchorage, Alaska — Assign-
ment of license from Forrest Hysom,
receiver, to Keith Capper, receiver for
himself. No monetary consideration.
ROADCASTING • Tel
elecas ting
1951, in designating for hearing its ap-
plication for transfer of control; fur-
ther ordered that WELS application for
renewal of license be designated for
hearing in consolidated proceeding with
application for transfer of control;
amended order of June 27 by deleting
issues Nos. 3 and 6 and substituting
therefor new issues Nos. 3 and 6 and
adding issues Nos. 7 and 8.
Remote Control FM
WVBT Bristol, N. Y.— Granted exten-
sion of special temporary authority to
operate FM station by remote control
from FM broadcast station WVCN De
Ruyter, N. Y., for period ending Dec.
1, 1952.
To Remain Silent
WSRK Shelbyville, Did.— Granted au-
thority to remain silent for additional
60-day period from May 9, 1952, pend-
ing financial reorganization.
Extended STA
WFMN and KE2XCC (Edwin H. Arm-
strong) Alpine, N. J. — Granted exten-
sion of special temporary authority for
period ending Aug. 1. 1952, to suspend
regular program service of WFMN and
to operate experimental station
KE2XCC using its regularly licensed
equipment, power and emission on ad-
ditional frequency of 93.1 mc for pro-
viding FM program service and to re-
broadcast over station KE2XCC trans-
missions of FM stations WJLK-FM
Asbury Park. N. J., WGPA-FM Bethle-
hem, Pa. and WNYC-FM New York.
FM Channel Change
Commission proposed to amend Re-
vised Tentative Allocation Plan for
Class B FM stations by adding Ch. 279
to Berlin, N. H., and transferring Ch.
273 from Jasper to Birmingham, Ala.
Interested parties may file comments on
or before July 1, 1952.
WATV (TV) Transmitter Location
WATV (TV) Newark, N. J.— Granted
mod. CP to change TV trans, location
from Newark to Empire State Bldg.,
New York City, increase ant. height to
1190 ft. and reduce power to 3.4 kw vis.,
3.4 kw aur., on Ch. 13; studio to remain
in Newark, conditioned on final deter-
mination in TV proceeding.
We keep banging
away . . .
because it's true . .
KWK is the radio
buy in St. Louis!
KWK's LOW— low cost per 1000 radio homes
delivered makes it a real rootin', tootin'
radio bay!
Your Kofz man has all the farts corralled . .
and backed up by False reports.
Globe- Democrat Tower Bldg.
Saint Louis
*1U KATZ AGENCY
May 26, 1952 • Page 111
List of Cities
(Continued from page 94)
\Z o. Location
674 Spencer, Iowa
675 Douglas, Ga.
676 Humboldt, Tenn.
677 Rawlins, Wyo.
678 Leesburg, Fla.
679 Grenada, Miss.
680 Williston, N. D.
681 St. Johnsbury, Vt.
682 Crookston, Minn.
683 Kelso, Wash.
684 Portage, Wis.
685 Fairfield, Iowa
686 Conroe, Tex.
687 Enterprise, Ala.
688 Stuttgart, Ark.
689 Eagle Pass, Tex.
690 Belle Glade, Fla.
691 Crystal City, Tex.
692 Mount Airy, N. C.
693 Concordia, Kan.
694 Lancaster, S. C.
695 Stephenville, Tex.
696 Laurinburg, N. C.
697 Liberal, Kan.
698 Starkville, Miss.
699 Somerset, Ky.
700 lola, Kan.
701 Aiken, S. C.
702 Sturgeon Bay, Wis.
703 Bonham, Tex.
704 Canton, Miss.
705 Glasgow, Ky.
706 Silver City, N. M.
707 Camden, S. C.
708 Hazard, Ky.
709 Marion, Va.
71 0 Storm Lake, Iowa
711 Brenham, Tex.
712 Shenandoah, Iowa
713 Thief River Falls, Mini
714 Cookeville, Minn.
71 5 Anaeortes, Wash.
716 Magnolia, Ark.
717 Saranae Lake, N. V.
718 Kermit, Tex.
719 Eufala, Ala.
720 Rice Lake, Wis.
721 Pauls Valley, Okla.
722 Nebraska City, Neb.
723 Valley City, N. D.
724 Maryville, Mo.
725 Marion, S. C.
726 Henderson, Tex.
727 Tifton, Ga.
728 Lamar, Col.
729 Grinnell, Iowa
730 Lake Wales, Fla.
731 Fort Valley, Ga.
732 Arkadelphia, Ark.
733 Lebanon, Mo.
734 Brigham, Utah
735 Alamogordo, N. M.
736 Greenville, Ala.
737 Toccoa, Ga.
738 Loveland, Col.
739 Elberton, Ga.
740 Jackson, La.
741 Preseott, Ariz.
742 Kosciusko, Miss.
743 Big Rapids, Mich.
744 Estherville, Iowa
745 Little Falls, Minn.
746 Falfurrias, Tex.
747 Tuskegee, Ala.
748 Picayune, Miss.
749 McMinnville, Ore.
750 Mexia, Tex.
751 Breckenridge, Tex.
752 Welch, W. Va.
753 Lewistown, Mont.
754 Morenci, Ariz.
755 Littlefield, Tex.
756 Coleman, Tex.
757 Red Oak, Iowa
1950
Distance
Popula-
to nearest
tion
TV station
7,446
102
7,428
118
7,426
69
7,415
252
7,395
108
7,388
95
7,378
542
7,370
144
7,352
248
7,345
102
7,334
86
7,299
88
7,298
40.5
7,288
161
7,276
107
7,276
128
7,219
70
7,198
97
7,192
54
7,175
166
7,159
45
7,155
65
7,1 34
92
7,1 34
210
7,107
118
7,097
100
7,094
93
7,083
123
7,054
125
7,049
68
7,048
173
7,025
77
7,022
188
6,986
78
6,985
85
6,982
110
6,954
91
6,941
68
6,938
46
6,926
258
6,924
70
6,919
62
6,918
207
6,913
99
6,912
300
6,906
138
6,898
80
6,896
60
6,872
41
6,851
269
6,834
85
6,834
124
6,833
123
6,831
143
6,829
302
6,828
53
6,821
167
6,820
90
6808
143
6J90
52
6,783
155
6,781
116
6,781
79
6,773
358
6,772
90
6,772
92
6,764
6,753
147
?'Z?S
iff
6,719
I
•'']'
91
6,71 2
1 50
6 707
46
6,635
170
6,627
78
6,610
96
6,603
75
6,573
448
6,541
156
6,540
i 256
6,530
142
6,526
41.5
j Location
758 Winslow, Arii.
759 Quincy, Fla.
760 Alva, Okla.
761 Atlantic, Iowa
762 Petoskey, Mich.
763 West Point, Miss.
764 Devils Lake, N. D.
765 Lead, S. D.
766 Globe, Arii.
767 Botesville, Ark.
768 Foirbury, Neb.
769 Harriman, Tenn.
770 Canon City, Col.
771 Mount Pleasant, Tex.
772 Alexandria, Minn.
773 Monahans, Tex.
774 Benton, Ark.
775 International Falls,
Minn.
776 Newport, Ark.
777 El Campo, Tex.
778 Carroll, Iowa
779 Fort Payne, Ala.
780 Dover, Del.
781 Falls City, Neb.
782 Holdenville, Okla.
783 Anadarko, Okla.
784 York, Neb.
785 Brownfield, Tex.
786 Nogales, Arii.
787 Franklin, La.
788 Columbia, Miss.
789 Ukiah, Calif.
790 Cedar City, Utah
791 Hendersonville, N. C.
792 North Bend, Ore.
793 Statesboro, Ga.
794 Clinton, Mo.
795 Conway, S. C.
796 Decorah, Iowa
797 South Boston, Va.
798 Murray, Ky.
799 Houlton, Me.
800 Searcy, Ark.
801 Grand Rapids, Minn.
802 Price, Utah
803 Georgetown, S. C.
804 Hugo, Okla.
805 Lexington, Va.
806 Belfast, Me.
807 Brady, Tex.
808 Crockett, Tex.
809 Burley, Ida.
810 Marshall, Minn.
811 Dalhart, Tex.
81 2 Woodward, Okla.
81 3 Sparta, Wis.
814 Lebanon, Ore.
815 Covington, Va.
816 Marianna, Fla.
816 Springdale, Ark.
818 Vidalia, Ga.
819 Ajo, Arii.
820 De Ridder, La.
821 Detroit Lakes, Minn.
822 Hinton, West Va.
823 Abilene, Kan.
824 Pulaski, Tenn.
825 Millinocket, Me.
826 Tell City, Ind.
827 Pierre, South Dak.
828 Cheboygan, Mich.
829 Deming, N. M.
830 Emporia, Va.
831 Gcniales, Tex.
832 Winnfield, La.
833 Oakdale, La.
834 Walsenburg, Colo.
835 Cairo, Ga.
836 Harrison, Ark.
837 Vinita, Okla.
838 Morrilton, Ark.
839 Wildwood, N. J.
840 Ely, Minn.
841 Vandalia, III.
842 Frederick, Okla.
843 Montevideo, Minn.
1950
Distance
Popula-
to nearest
TV station
6,518
131
6,505
185
6,505
109
6,480
49
6,468
180
6,432
110
6,427
244
6>19
75
6,414
109
6,395
101
6,389
128
6,345
245
6,342
109
6,319
122
6,311
301
6,277
159
6,269
247
6,254
88
6,237
64
6,231
64
6,226
88
6,223
45
6,203
86
6,192
70
6,1 84
54
6,178
91
6,161
279
6,153
161
6,144
88
6,1 24
92
6,120
105
6,1 06
210
6,103
75
6,099
303
6,097
148
6,075
68
6,073
156
6,060
132
6,057
65
6,035
90
6,029
301
6,024
108
6,019
157
6,010
100
6,004
168
5,984
113
5,976
105
5,960
170
5,944
130
5,932
110
5,924
158
5,923
132
5,918
238
5,915
122
5,893
138
5,873
212
5,860
123
5,845
208
5,835
102
5,819
142
5,817
93
5,799
149
5,787
181
5,780
98
5,775
140
5,762
68
5,755
253
5,735
56
5,715
308
5,687
200
5,672
104
5,664
72
5,659
62
5,629
204
5,598
163
5^577
168
5,542
160
5,518
57
5,483
162
5,475
72
5,474
211
5,471
60
5,467
120
5,459
124
BNI
Another BMI "Pin l/p" Hit— Published hy Melli
HERE TS MY HEART
On Records: Tony Bennett— Columbia; Al
Martino— BBS; Diek Haymes— Andrews Sisters—
Decca; Vic Damone— Mercury ; Bill Farrell—
MGM; Alan Dale — Coral.
= S
Location
1950 Distance
Popula- to nearest
tion TV station
844 Fayetteville, Tenn.
845 Lawrenceburg, Tenn.
846 Algona, Iowa
847 Elko, Nev.
848 Prairie du Chien, Wise.
849 Princeton, Ky.
850 Hobart, Okla.
851 Alamosa, Colo.
852 Vermillion, S. D.
853 Fort Morgan, Colo.
854 Bollinger, Tex.
855 Louisville, Miss.
856 Alpine, Tex.
857 Glendive, Mont.
858 Guntersville, Ala.
859 Hancock, Mich.
860 Newport, Vt.
861 Jasper, Ind.
862 Hereford, Tex.
863 Athens, Tex.
864 Blackfoot, Ida.
865 Pikeville, Ky.
866 Madison, S. D.
867 Brewton, Ala.
868 Wahpeton, N. D.
869 Lake City, S. C.
870 Manistique, Mich.
871 Angola, Ind.
872 Logan, W. Va.
873 Lexington, Neb.
874 Hot Springs. S. D.
875 Demopolis, Ala.
876 Montrose, Col.
877 West Plains, Mo.
878 Kellogg, Ida.
879 Red Bluff, Calif.
880 Grafton, N. D.
881 Lampasas, Tex.
882 Gladstone, Mich.
883 Harlan, Ky.
884 Monett, Mo.
885 Guymon, Okla.
886 Goodland, Kan.
887 Clanton, Ala.
888 Richland Center, Wis.
889 Calais, Me.
890 Ephrata, Wash.
891 Quanah, Tex.
892 Hot Springs, N. M.
893 St. George, Utah
894 Salida, Col.
895 Jerome, Ida.
896 Farmington, Mo.
897 Pearsal, Tex.
898 Lamed, Kan.
899 Fort Stockton, Tex.
900 Perryton, Tex.
901 Jasper, Tex.
902 Farmville, Va.
903 Socorro, N. M.
904 Miami, Arii.
905 Norton, Va.
906 Coolidge, Arii.
907 Hebbronville, Tex.
908 Swainsboro, Ga.
909 Southern Pines, N. C.
910 Sandpoint, Ida.
911 Rexburg, Ida.
912 Richfield. Utah
913 Worland, Wyo.
914 Casa Grande, Arii.
91 5 Rivcrton, Wyo.
916 Delta, Col.
91 7 Leadville, Col.
918 Iron River, Mich.
919 Preston. Ida.
920 Payette, Ida.
921 Sidney, Mont.
922 Weiser, Ida.
923 Jacksonville, N. C.
924 Wadena, Minn.
925 Boulder City, Nev.
926 Rogers City, Mich.
927 Cody, Wyo.
928 Evanston, Wyo.
929 Colby, Kan.
930 Houghton, Mieh.
931 Glasgow, Mont.
932 Littleton, N. H.
933 Powell, Wyo.
934 Bisbee, Arii.
935 Deer Lodge, Mont.
936 Safford, Arii.
937 Mobridge, S. D.
938 Van Buren, Me.
939 Cut Bank, Mont.
940 Laurel, Mont.
941 Emporium, Pa.
942 Henderson, Nev.
943 Farmington, N. M.
944 Marfa, Tex.
945 Eloy, Arii.
946 Ahoskie, N. C.
947 Ely, Nev.
948 Belle FourcHe, S. D.
949 Lordsburg, N. M.
950 Clayton, N. M.
951 Campbellsville, Ky.
952 Sturgis, S. D.
953 Clifton, Arii.
954 Broken Bow, Neb.
955 Newcastle, Wyo.
956 Lander, Wyo.
957 Kingman, Arii.
958 Dillon, Mont.
959 Whitefish, Mont.
960 Winner, S. D.
961 Torrington, Wyo.
962 yreka, Calif.
963 Floydada, Tex.
964 Green River, Wyo.
965 Wallace, Ida.
966 Lovington N. M.
967 Gooding, Ida.
968 Rupert, Ida.
969 Bums, Ore.
5,447
5,442
5,415
5,393
5,392
5,388
5,380
5,354
5,337
5,315
5,302
5,282
5,261
5,254
5,253
5,223
5,217
5,215
5,207
5,194
5,180
5,154
5,153
5,146
5,125
5,112
5,086
5,081
5,079
5,068
5,030
5,004
4,964
4,918
4,913
4,905
4,901
4,869
4,831
4,786
4,771
4,718
4,690
4,640
4,608
4,589
4,589
4,589
4,563
4,562
4,553
4,523
4,490
4,481
4,447
4,444
4,417
4,403
4,375
4,334
4,329
4,315
4,306
4,302
4,300
4,272
4,265
4,253
4,212
4,202
4,181
4,142
4,097
4,081
4,048
4,045
4,032
3,987
3,961
3,960
3,958
3,903
3,873
3,872
3,863
3,859
3,829
3,821
3,819
3,804
3,801
3,779
3,756
3,753
3,732
3,731
3,663
3,646
3,643
3,637
3,603
3,580
3,579
3,558
3.540
3,525
3,515
3,477
3,471
3,466
3,396
3,395
3,349
3,342
3,268
3,268
3,252
3,247
3,227
3,210
3,187
3,140
3,1 34
3,099
3,098
3,093
410
171
132
126
213
59
44
199
410
90
245
151
294
166
307
113
197
232
340
45
126
270
131
156
140
271
242
189
58
52
205
182
195
121
53
72
68
102
46
145
142
65
275
238
245
312
210
90
339
615
347
155
138
218
190
297
59
322
265
580
136
319
188
490
142
453
358
475
370
88
210
145
140
58
58
190
461
208
214
65
440
159
192
445
215
163
310
378
247
406
272
142
'J a. Location
970 Carson City, Nev.
971 Craig, Col.
972 Emmett, Ida.
973 Shelby, Mont.
974 Fort Kent, Me.
975 Bad Axe, Mich.
976 Rugby, N. D.
977 Thermopolis, Wyo.
978 Winnemucca, Nev.
979 Vernal, Utah
980 Alturas, Calif.
981 Grand Coulee, Wash.
982 Red Lodge, Mont.
983 Hamilton, Mont.
984 Buffalo, Wyo.
985 Bar Harbor, Me.
986 Dover-Foxcroft, Me.
987 Wolf Point, Mont.
988 Douglas, Wyo.
989 Lovell, Wyo.
990 Thomasville, Ala.
991 Fallon, Nev.
992 Harvey, N. D.
993 Holbrook, Arii.
994 Hardin, Mont.
995 McGill, Nev.
996 Wheatland, Wyo.
997 Poison, Mont.
998 Bottineau, N. D.
999 Greybull, Wyo.
000 Gillette, Wyo.
001 New Rockford, N. D.
002 Williams, Ariz.
003 Carrington, N. D.
004 West Branch, Mich.
005 Lusk, Wyo.
006 East Tawas, Mich.
007 Lisbon, N. D.
008 Hawthorne, Nev.
009 Lovelock, Nev.
010 Tonopah, Nev.
011 Calumet, Mich.
012 Carlin, Nev.
013 Verington, Nev.
014 Goldfield, Nev.
1950 Distan
Popula- to near
tion TV stat
3,082
3,080
3,067
3,058
3,001
2,973
2,907
2,870
2,847
2,845
2,819
2,741
2,730
2,678
2,674
2,572
2,566
2,557
2,544
2,508
2,425
2,400
2,337
2,336
2,306
2,297
2,286
2,280
2,268
2,262
2,191
2,185
2,152
2,101
2,098
2,089
2,040
2,031
1,861
1,604
1,375
1,256
1,203
1,157
336
APPENDIX B
GROUP B-l
Location
5 a.
1 Bridgeport, Conn.
2 Canton, Ohio
3 Fail River, Mass.
4 Reading, Pa.
5 New Bedford, Mass.
6 Allentown, Pa.
7 Waterbury, Conn.
8 Horrisburg, Pa.
9 New Britain, Conn.
10 Racine, Wis.
11 York, Pa.
12 Kenosha, Wis.
13 Jackson, Mich.
14 New Castle, Pa.
15 Battle Creek, Mich.
16 Anderson, Ind.
17 Meriden, Conn.
18 High Point, N. C.
19 Portsmouth, Ohio
20 Fort Lauderdale, Fla.
21 Everett, Wash.
22 Marion, Ohio
23 Belleville, III.
24 Alton, Ml.
25 Amsterdam, N. Y.
26 Ashland, Ky.
27 Massillon, Ohio
28 Kannapolis, N. C.
29 Lebanon, Pa.
30 Bremerton, Wash.
31 Normon, Okln.
32 Washington, Pa.
33 Burlington, N. C.
34 Rock Hill, S. C.
35 Gloversviile, N. Y.
36 Butler, Pa.
37 Lawrence, Kan.
38 Gastonia, N. C.
38 Shawnee, Okla.
40 Leavenworth, Kan.
41 East Lansing, Mich.
42 Meadville, Pa.
43 Columbus, Ind
44 Okmulgee, Okla.
45 Dunkirk, N. Y.
46 Statesville, N. C.
47 Shelby, N. C.
48 Hickory, N. C.
49 St. Augustine, Fla.
50 Murfreesboro, Tenn.
51 Sapulpa, Okla.
52 Cleburne, Tex.
53 Elizabeth City, N. C.
54 Bedford, Ind.
158,709
116,912
111,963
109,320
109,189
106,756
104,477
89,544
73,726
71,193
59,953
54,368
51,088
48,834
48,666
46,820
44,088
39,973
36,798
36,328
33,849
33,318
32,721
32,550
32,240
31,131
29,594
28,448
28,156
27,678
27,006
26,280
24,560
24,502
23,634
23,482
23,351
23,069
22,948
20,579
20,325
18,972
18,370
18,317
18,007
16,901
15,508
14,755
13,555
13,052
13,031
12,905
12,685
12,562
WEOK
poughkeeps;e
I
3'-
EVERETT McKINNEY. INC
Page 112 • May 26, 1952
BROADCASTING • Tel
e c a s t i n
U(
Location
IE
ID}*-
!!ii'5 Mt. Vernon, Ohio 12,185
31? T6 Boone, Iowa 12,164
« 7 Shelbyville, Ind. 11,734
Newton, Iowa 11,723
W9 El Reno, Okla. 10,991
Guthrie, Okla. 10,113
!)l l Weatherford, Tex. 8,093
») 2 Lebanon, Tenn. 7,913
i: 3 Gallipolis, Ohio 7,871
!lii4 Lebanon, Ind. 7,631
5 Webster City, Iowa 7,61 1
6 Atrisco-Five Points,
N. M. 7,367
7 Williamsburg, Va. 6,735
"1(8 Springfield, Tenn. 6,506
9 Rosenburg, Tex. 6,210
5»!i0 Olathe, Kan. 5,593
!« »1 Claremore, Okla. 5,494
!J!i2 Festus, Mo. 5,199
3 Gallatin. Tenn. 5,107
4 Belen, N. M. 4,495
5 Pryor Creek, Okla. 4,486
6 Covington, Tenn. 4,379
i7 Lowell, Mass. 97,249
«8 Lawrence, Mass. 80,536
9 Springfield, Ohio 78,508
0 Bethlehem, Pa. 66,340
f Richmond, Ind. 39,539
!2 Auburn, N. Y. 36,722
*3 Nashua, N. H. 34,669
,M U Clinton, Iowa 30,379
>!!f5 Ithaca, N. Y. 29,257
'6 Bessemer, Ala. 28,445
<7 Michigan City, Ind. 28,395
Oswego, N. Y. 22,647
9 Muscatine, Iowa 19,041
1Q Bridgeton, N. J. 18,378
'1 Batavia, N. Y. 17,799
2 Piqua, Ohio 17,447
0-3 Kewanee, III. 16,821
4 Fremont, Neb. 14,762
'5 Napa, Calif. 13,579
'6 Talladega, Ala. 13,134
!>7 New Braunfels, Tex. 12,210
'8 Terrell, Tex. 11,544
19 McKinney, Tex. 10,560
| H) Seguin, Tex. 9,733
ill Sylacauga, Ala. 9,606
J 12 Jasper, Ala. 8,589
)3 Stillwater, Minn. 7,674
;; >4 Madison, Ind. 7,506
)5 Northfield, Minn. 7,487
;2j)6 Tooele, Utah 7,269
3'fflR Hastings, Minn. 6,560
)8 Elizabethtown, Ky. 5,807
!» Akron, Ohio 274,605
*I0 Worcester, Mass. 203,486
Ell Trenton, N. J. 128,009
2 Pontiac, Mich. 73,681
3 Brockton, Mass. 62,860
4 Lorain, Ohio 51,202
! 5 Ann Arbor, Mich. 48,251
J' 6 Newark, Ohio 34,275
17 Lancaster, Ohio 24,180
18 Denton, Texas 21,372
9 Marietta, Ga. 20,687
!0 Cortland, N. Y. 18,152
!1 Griffin, Ga. 13,982
12 Waxahachie, Tex. 11,204
13 Petaluma, Calif. 10,315
!4 Newnan, Ga. 8,218
!5 Cartersille, Ga. 7,270
>6 Port Chicago, Calif. 3,290
" Gary, Ind. 133,911
Hammond, Ind. 87,594
!9 Joliet, III. 51,601
10 Aurora, III. 50,576
11 Elgin, III. 44,223
2 Waukegan, III. 38,946
3 Hamilton-Middletown,
Ohio 91,646
4 Frederick, Md. 18,142
IS Asbury Park, N. J. 17,094
icptj6 Paterson, N. J. 139,336
7 Stamford-Norwalk,
Conn. 123,753
EtllB New Brunswick, N. J. 38,811
*jr*« t~
10 Annapolis, Md.
GROUP B-2
.11
II*
1 Albany-Schenectady.
Troy, N. Y. 299,091
2 Grand Rapids, Mich. 176,515
3 New Haven, Conn. 164,443
4 Utica-Rome, N. Y. 143,213
20
25
28
28
32
39.5
30
19
18
39.4
36
3 20
3 26
3 31
3 33
3 30
3 30
3 10
If
Looking for Radio &
Television Technicians?
RCA Institutes, Inc., graduates students
at regular intervals, as technicians,
operators and laboratory aids. Our
men graduate with a first class Radio-
Telephone License. Call on us for your
technical personnel needs.
Writ* to: PLACEMENT MANAGER
RCA INSTITUTES, INC
A Itnin •< Ml* CorMralior> ml Anwlc*
Location So. 1 1
-<£ z*
Erie, Pa. 130,803
Wilmington, Del. 110,356
Lansing, Mich. 92,129
Binghamton, N. Y. 80,674
Greensboro, N. C. 74,389
Lancaster, Pa. 63,774
Johnstown, Pa.
Kalamazoo, Mich.
Bloomington, Ind.
Ames, Iowa
Dallas, Tex.
Louisville, Ky.
Birmingham, Ala.
Dayton, Ohio
Davenport, Iowa-
Rock Island-Moline,
63,232
57,704
28,163
22,898
434,462
369,129
326,037
243,872
III.
Philadelphia, Pa.
Detroit, Mich.
Baltimore, Md.
Cleveland, Ohio
Cincinnati, Ohio
Columbus, Ohio
Atlanta, Ga.
Chicago, III.
Washington,
160,656
2,071,605
1,849,568
949,708
914,808
503,998
375,901
331,314
3,620,962
C. 802,'
New York, N. Y. 7,891,557
Los Angeles,
Calif. 1,970,358
GROUP B-3
177,965
177,397
1 43,673
95,280
Location
Des Moines, Iowa
Hartford, Conn.
Tacoma, Wash.
San Jose, Calif.
Winston-Salem, N. C. 87,811
Altoona, Pa. 77,177
Petersburg, Va. 35,054
Mesa, Ariz. 16,790
GROUP B-4
Location
St. Louis, Mo.
Pittsburgh, Pa.
Buffalo-Niagara
Falls, N. Y.
Milwaukee, Wis.
Houston, Tex.
New Orleans, La.
Seattle, Wash.
Kansas City, Mo.
Indianapolis, Ind.
Norfolk-Portsmouth-
Newport News,
Va.
San Diego, Calif.
Rochester, N. Y.
Toledo, Ohio
Miami, Fla.
Oklahoma City,
Okla.
Richmond, Va.
Jacksonville, Fla.
Tulsa, Okla.
Nashville, Tenn.
Charlotte, N. C.
Phoenix, Ariz.
Albuquerque, N. ft
Huntington, W. Vi
Locatio
671 ,004
637,392
596,163
570,445
467,591
456,622
427,173
396,000
335,910
334,387
332,488
303,616
249,276
243,504
230,310
204,517
182,740
174,307
1 34,042
106,818
. 96,815
. 86,353
1 Ogden, Utah
2 Provo, Utah
3 Fort Worth, Tex.
4 Providence, R. I.
5 Minneapolis-St.
Paul, Minn.
6 Boston, Mass.
7 San Antonio, Tex.
8 Omaha, Neb. 251
9 Salt Lake City, Utah 182
10 San Francisco,
Calif. 1,159
801
it
Goldstein to CBS-TV
JACK GOLDSTEIN has been
named manager of special projects
in the CBS-TV Public Relations
Department where he will handle
star buildups, special program proj-
ects, premieres and other special
functions, David J. Jacobson, de-
partment director, announced
Wednesday.
1ROADCASTING • Telecast)
CHICAGO SHOWS
Ad Club Selects Best
DERBY Foods' Sky King and the
City National Bank and Trust Co.'s
Impact on WENR-TV Chicago were
chosen by the Chicago Federated
Advertising Club as the best new
television shows created there dur-
ing the year.
Awards were presented at the
annual banquet Thursday night to
local and network winners in each
of four radio and three television
categories. The best radio shows
developed during the year were
Arbogast on WMAQ (NBC) and
Down You Go, a Mutual network
feature from WGN. Agency for
Derby Foods is Needham, Louis &
Brorby, Chicago. Writers on Arbo-
gast are Robert Arbogast and Pete
Robinson, with Homer Heck as
producer. Louis Cowan packages
Down You Go.
In the juvenile class, Super
Circus on ABC-TV, sponsored by
Canada Dry gingerale and Mars
candy, was cited as the best net-
work TV feature, while Kukla,
Fran & Ollie on NBC-TV, spon-
sored by RCA Victor, won the cita-
tion in the general class. Break-
fast Club, sponsored by Swift &
Co. through McCann - Erickson,
both Chicago, was the leading ra-
dio network feature.
Other award winners and their
classes :
Radio, local programs — The Patrick
O'Riley Show, Old Gold cigarettes,
WBBM, produced by Jerry Lee and
written by Arthur Thorsen. Honorable
mentions in this group went to Un-
shackled, sponsored on WGN by Pacific
Garden Mission and written, produced
and directed by Eugenia Price, and the
WLS National Barn Dance, sponsored by
Phillips Petroleum Co.
The Untouchables, aired on WBBM,
earned the winning citation in local
special features, and was written by
Perry S. Wolff and directed by Thomas
A. Bland. Honorable mention went to
Hello Sucker, aired on WMAQ as a public
service feature, written by Madeleine
Peters, Droduced by Judith Waller and
directed" by John Keown.
Top commercial radio announcement
went to General Mills for its Kixie-Nixie,
produced by Tatham-Laird agency and
written by Howard W. Rapport. Honor-
able mentions included Realemon-
Puritan Co., for Realprune, through
Schwimmer & Scott agency and written
by John Cole. Standard Oil of Ind.,
through McCann-Erickson agency, writ-
ten by Jim Shelby, Bill Hagerman and
Dick Slade, and to the Toni Co. for
White Rain, through Tatham-Laird,
written by Dan Ryan.
Leading local TV shows were King
Calico, in the juvenile class, on WENR-
TV; Impact, for news, sponsored by the
City National Bank & Trust Co. on
WENR-TV through George H. Hartman
& Co., and WGN-TV Sports.
Honorable mention in network pro-
grams went to Zoo Parade, sponsored
on WNBQ (NBC) by the Quaker Oats
Co. and written by Don Meier.
Winning commercial TV spot was the
Mystik Adhesive Products account, for
Mystik tape, through George H. Hart-
man agency and produced by Sarra Inc.
in the 20-second class. One-minute
film spot citation went to the Toni Co.
for White Rain, placed through Tatham-
Laird and written by Alice Westbrook.
Honorable mentions included Swift &
Co., for Brookfield dairy products
through McCann-Erickson, written by
Jim Shelby, Patricia Burns and Jerry
Birn; Santa Fe Railway, Leo Burnett
agency; Standard Oil of Ind., for Per-
malube motor oil, through McCann-
Erickson with writers Jim Shelby and
William Hagerman, and to WNBQ for
a live station break.
WQR SCHEDULES
Third Business Show
WOR New York last week sched-
uled its third sponsored show with
a business format, Today's Busi-
ness, 7:15-7:20 p.m. Mon-Fri. start-
ing today (Monday), to be spon-
sored three days a week by Bache
& Co., investment brokers. A gen-
eral roundup of business and fi-
nancial news and important mar-
ket quotations will be given by
WOR commentator Henry Glad-
stone, who also conducts Your In-
vestment Dollar; noon to 12:15 p.m.
Sunday, sponsored by United Busi-
ness Service.
The third program, Your Money
at Work, 10:15-10:30 p.m. Sunday,
is sponsored by Kidder, Peabody
& Co. for its mutual funds.
Tracing Interference
STORY in layman's language of
how FCC traces illegal broadcast
stations and other sources of spec-
trum interf ei-ence is told by George
S. Turner, chief of the Commission's
Field Engineering and Monitoring
Bureau, on current Crusade
Against Crime program, taped
series aired over 12 stations in the
east and midwest [B*T, May 12].
Major sources of radio-TV set in-
terference are electrical devices
and appliances in the home, Mr.
Turner reported. Diathermy and in-
dustrial radio devices run a close
second, he said. Complaints should
be sent to FCC only after all local
means to check and eliminate in-
terference have been exhausted, the
Commission official suggested.
FRIENDS
"To make a friend, you must be one/'
Twenty years of service to farmers in
Kansas and adjoining states have
made us their friend.
WIBW
TheVaice^/Kansas
in TOPE K A
May 26, 1952 • Page 113
PEOPLE..
WEBSTER SEES SLOW
ACTION ON TV
TV APPLICATION processing and final
action will be slow, FCC Comr. E. M. Webster
was to tell Indiana Broadcasters Assn. Satur-
day morning, according to talk released Fri-
day. Reasons: (1) Expected 1,000 applications
by* July 1, (2) limited staff, (3) no money
to hire' more help and (4) demands of many
other vital services precludes use of non-
broadcast staff. IBA sessions were held May
23-24 at WIRE Indianapolis studios.
Reminding that FCC non-TV workload also
has been mushrooming during rush to com-
plete Sixth Report lifting freeze, Comr.
Webster noted there are only 61 professional
staff people at FCC to handle all broadcast
piocessing, of which TV has only 13 (six en-
gineers, two each lawyers and accountants,
three secretaries). It will take four times total
employes in TV whole year to process 1,000
applications estimated by July 1. Even all
seven hearing examiners can't work on TV, he
said, even though 500 bids are seen falling
into 200 hearings. He sees no more than 60
to 70 TV hearings during next fiscal year.
James O. Luce, of J. Walter Thompson Co.,
New York, said broadcasters should develop
a standard method of measuring station audi-
ence. He urged stations interested in getting
national spot business to tell their market
story, provide concise and complete data and
show characteristics of their markets.
Joseph M. Kittner, assistant chief of FCC
Broadcast Bureau, and Wray Fleming, In-
dianapolis attorney and IBA counsel, debated
political broadcasting questions. Panel on
local sales was moderated by Robert D. Enoch,
WXLW Indianapolis. Taking part were Gene
Vaughan, WFBM Indianapolis; Ray Baker,
WSAL Logansport; Glenn VanHorn, WTTS
Bloomington, and Josiah Autenrieth, WKAM
Warsaw.
IBA President O. E. Richardson, WASK
Lafayette, opened meeting Friday. Two-day
session was to wind up Saturday afternoon
with visit to Indianapolis Speedway.
CENSORSHIP DANGER SEEN
IN HOUSE RADIO-TV PROBE
CENSORSHIP overtones will make House
probe of radio-TV programs difficult, according
to Chairman Orren Harris (D-Ark.), of new
Crosser subcommittee to probe sound and sight
media (see story, page 29). Rep. Joseph F.
O'Hara (R-Minn.), also subcommittee member,
said "quite a few" Congressmen feel some
national advertisers are sponsoring programs
which weaken moral fibre of nation.
Chairman Harris said thorough hearings
will be held on both good and bad side of pro-
gramming, noting complaints about early-hour
scheduling of crime shows. Investigation is im-
portant because nearly every home has radio
and TV homes are increasing, he said, adding
subcommittee would have to carry out House
order to study programs for "immoral or of-
fensive" material.
Speaking on Thursday night ABC News of
Tomorrow, he asserted that if Congress had
not decided to investigate, FCC would have
been forced to do it. He continued, "Many
advertisers find it profitable to sponsor shows
the whole family can watch or listen to."
CBS-TV PRICES STEADY
NO PRICE increases for any CBS-TV
production facilities or services, despite
increased costs "on just about everything
involved," was word of Fred M. Thrower,
vice president in charge of network sales,
to clients and agencies Friday. "The
reason CBS Television is able to continue
holding the price line on its production
facilities and services," Mr. Thrower
said, "is that the network has kept
hammering away at finding short cuts
and streamlining operations with just
one thing in view — to give advertisers
the topmost quality at the lowest produc-
tion cost."
Business Briefly
(Continued from page 5)
tisers to switch from defunct Liberty Broad-
casting System to another network is Pequot
Mills which is placing its Paula, Stone Show
on Mutual effective around July 1. Agency,
Jackson & Co., N. Y.
GENERAL MILLS HILLBILLY # General
Mills through Dancer-Fitzgerald-Sample, N.
Y., understood to be interested in buying 45
minutes of new hillbilly program on ABC
radio. Network would include non-TV markets
only.
PLANTERS RENEWS • Planters Nut &
Chocolate Co., Wilkes-Barre, Pa., renews par-
ticipation in Lucky U Ranch radio program for
13 weeks over ABC Pacific Coast Radio net-
work. Agency, Raymond R. Morgan Co.,
Hollywood.
WTCN SALE FILED
FORMAL BID filed at FCC Friday for ap-
proval of $325,000-sale of WTCN Minneapolis-
St. Paul by Mid-Continent Radio-Television
Inc. to former U. S. Ambassador to Cuba and
Australia Robert Butler and associates [B*T,
April 21]. Sale contingent on approval of
merger of CBS' WCCO there with Mid-Con-
tinent's WTCN-TV [B*T, March 10].
LOW COST TV FORMULA
LOW COST local programming at WDTV
(TV) Pittsburgh was outlined Friday
afternoon at BMI TV clinic Chicago, by
Harold C. Lund, general manager, and A.
Donovan Faust, assistant general man-
ager. Their recommendations for keep-
ing expenses down: Use strip program-
ming; backdrops are cheaper than flats,
and latter when used can be painted
with washable paint for re-use; schedule
all live programming in eight hour period
so second camera crew unnecessary; pay
good salary to well-trained film director,
who can save thousands of dollars; use
psrmanent sets for standard shows; hire
talent which is versatile and can do sev-
eral things; hire TV performers who can
sell as well as be likable and believable;
pay one higher salary to do work of
more than two lower-priced people.
BARRETT C. DILLOW, Alexander Smith In;
to McCann-Erickson, N. Y., as account execi
tive for Congoleum-Nairn Inc.
EDWARD K. (TED) PRICE, formerly WPI
(TV) New York engineer, named associa;
director in programming department.
SYDNEY G. WALTON, vice president, Matsc;
Navigation Co., San Francisco, to Kenyon
Eckhardt, as vice president in charge of K&E
San Francisco office.
SAMUEL GILL, account executive with Ca
S. Brown Co., N. Y., to Harry B. Cohen Ad\
that city, as director of media and research. ,
JAMES BONFILS, formerly with KSD-TV !*
Louis, appointed account executive in St. Lou
division and EVERETT JARRETT has bee
named to same post in Cleveland division <i
Ziv Television Programs, according to Frida
announcement from film distributor-producei
ALFRED L. PLANT, senior account executiv:
Federal Adv., N. Y., to account executive staff
Grey Adv., same city.
THEATRE OWNER TELLS
OF B&K NEGOTIATIONS
ARTHUR SASS, principal partner in Alam
Theatre, Chicago, testified Friday at FCC
ABC-United Paramount Theatres merger heaj
ing (see early story, page 28) that Balaban .
Katz, through subsidiary company, threatene
to build competing first-run theatre near Alam
Theatre unless it got 25% interest in Alarm
For its interest, Mr. Sass said, B&K promise
to provide good films and act as managemer
consultants. Agreement made in 1925, Mr. Sas
said, was in effect until 1930 when stock i
theatre operating company was sold to B&B
However, under provision in pact with B&¥
Alamo Theatre was returned to Mr. Sass i
1933 when Paramount Pictures, parent com
pany to B&K, was having financial troubli
Mr. Sass filed $1,900,000 anti-trust suit agains
five major motion picture companies, and als
B&K, last June.
RADIO NEWSMEN URGED
TO BACK VOTE CAMPAIGN
RADIO newsmen have responsibility of edu
eating public on issues involved in comini
elections, presenting them honestly and fairly
Robert K. Richards, NARTB public affair
director, said Friday in address to Harrisburg
Pa., meeting of Pennsylvania-Delaware Al
Radio Assn.
NARTB is participating with Advertisinj
Council and American Heritage Foundatioi
in nationwide "Register and Vote" campaign
"We have sold soap and cereal, automobiles
home appliances, insurance, ideas, services
good causes," Mr. Richards said. "Certainl;
we can sell citizenship." He cited poor votinj
record in 1948 Presidential election.
THORPE IS FAB PRESIDENT
GEORGE THORPE, WVCG Coral Gables, Fla
elected president of Florida Assn. of Broad
casters at Miami Beach meeting, held at Roya
York Hotel. Other officers elected were P
Herschel Graves, WTAL Tallahassee, first vic<
president; Jerry Stone, WNDB Daytona Beach,
second vice president; John Browning, WSBI
Sarasota, secretary-treasurer. William T. Stub
blefield, NARTB station relations director!
addressed meeting on federal legislation of in!
terest to broadcasters.
Page 114 • May 26, 1952
BROADCASTING • Telecastin
i, »\
Who is he? He's the American Farmer, the
current American capitalist. He's the real
owner of his own business — and farming is big
business today.
He makes a lot, he saves a lot, he spends a lot.
He's your best prospective customer.
One-tenth of all these prosperous prospects for your
product live in WLW-Land— One-tenth of America.
The best way to reach them is by Radio . . . and the most
effective and economical radio in this area is WLW.
The full story of "Your Best Customer"—
all the facts and figures— is on film. Ask to see it.
WLW The Nation's Station
1922 . 1952
JUNE 2, 1952
35c PER COPY
TONIGHT S NEWSREEL
on WO R-tV, channel 9
delivers an average of 442,900
commercial impressions per week.,
for only 85* for 1,000 viewers
per minute of commercial.*
*Based on May, 1952 Telepulse Ratings
Channel 9 — New York's lowest cost tv station — offers
advertisers a unique buy, "Tonight's Newsreel."
The only continuous newsreel on New York television,
this show delivers . . .
New York's late-evening news audience
Newsreel goes on at approximately 11:00 P.M. following Main
Event on Sports.
Audience turnover
It runs over and over, exactly like a newsreel theatre . . .
delivering a new audience with each run.
Commercial impact
"Tonight's Newsreel" delivers 442,900 commercial impressions
per week.
Low cost
Single sponsorship costs only 85$ per 1,000 viewers per minute
of commercial ... or 12 viewers per penny!
WOR - tv channel 9 1440 Broadway, N.Y.
For more than 20 years, the Bulova Time Signal
(on radio and now TV too) has helped
regulate America's daily activity. Behind this
vital service is the genius of a man who
coupled American skill and technology to build,
in a handful of years, the world's foremost
watch firm. Bulova knows his business well.
FIRST STATIONS OF VIRGINIA
Havens & Martin, Inc. Stations (serving the
rich Virginia markets centering around
Richmond) know broadcast advertising.
Together they comprise Richmond's one and only
complete broadcast institution. Advertisers
know the value of telling their story
via the First Stations of Virginia
WMBG*« WCOD'm WTVR
Havens & Martin, Inc. Stations are the only
complete broadcasting institution in Richmond.
Pioneer NBC outlets for Virginia's first market.
Represented nationally by John Blair & Company
TV
Salesmaker for the Nation's Smokers
For twelve years Prince Albert's Grand
Ole Opry via NBC has played a domi-
nant role in keeping the tidy red pocket
tin out in front as the favorite tobacco
for smokers of pipes and "makin's"
cigarettes.
Prince Albert's Grand Ole Opry
originates at WSM, employs WSM
talent exclusively, is an integral part of
that 26 year old, four hour long Grand
Ole Opry which has, virtually single
handedly shifted the musical center of
gravity to Nashville . . . Music City, USA!
Nashville 650
50,000 WATTS
IRVING WAUGH, Commercial Manager
EDWARD PETRY, National Representative
blished every Monday, with Yearbook Numbers (53rd and 54th issues) published in January and February by Broadcasting Publications, Inc., 870 National Press
Building, Washington 4, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C, under act of March 3, 1879.
A Steinman Station
Clair R. McCollough, Pres.
the evening of May 7, more than 1250
youngsters — some of whom are pictured above — were
in the stands at Lancaster's Stumpf Field for
the first "Knot Hole Gang" night. As guests of
WGAL and WGAL-TV, they were watching
the Lancaster Red Roses, of the Inter-State League,
play ball. These youthful baseball fans are
entitled to attend fifteen admission-free games
during the 1952 season.
The "Knot Hole Club" had its inception on
WGAL and WGAL-TV a few weeks ago. Youngsters
under fourteen were invited to join the club.
After only two programs, over 1,000 had enrolled
— and the membership list is now in excess of 10,000.
The "Knot Hole Club" meets at WGAL and
WGAL-TV every Saturday morning. Members
of the club participate in all programs. The stations'
Sports Editors preside, and guests from the
Inter-State League and elsewhere are on hand to
answer the boys' baseball questions.
WGAL?,
Represented by
ROBERT MEEKER Associates
New York Chicago San Francisco Los Angeles
Page 4 • June 2, 1952
BROADCASTING • Telecasti
-jwvwwvwwwu
CLOSED CIRCUIT
ETITIONS for reconsideration of FCC's ex-
osive rule on rebroadcasts which would force
ations denying rebroadcast rights to so
)tify FCC within 10 days, with their licenses
1 line, will be filed forthwith, it's learned,
mong those to petition understood to be
ARTB and two or possibly more networks,
xpected result: rescinding or sharp modifica-
on of mischievous order [B»T, May 19].
s[ WORKS is deal which may see NBC's 27-
;ar-old KOA Denver go to Bob Hope and
enver Mayor Quigg Newton for approxi-
ately $2.25 million, with Hope-Newton also
jpeful of early entry into TV. (TV-less
enver heads FCC's priority list for new sta-
ons.) NBC officials say only that they've had
iany offers to buy KOA, including Hope-New-
m's in past, have never considered it for sale,
;ill haven't made up minds to dispose of it.
f mind-change now ensues, network's long-
standing desire for KMPC Los Angeles may
I e factor.
! TOW THAT Supreme Court has ruled transit
[idio is constitutional, way is clear for FCC
|etion on issues stemming from specialized
jses of FM, such as Functional Music, Muzak,
!$ torecasting and other "beep" services. Com-
dssion sentiment apparently favors special-
"ere ;ed uses but indications are formal hearing
I for I -ill be held to establish record, particularly
iecause of divergent viewpoint. Another fac-
5 of | >r, not originally in FM proceedings, is that
[f subscription television (Phonevision, Skia-
™9 iron, Telemeter). Arguing for hearing on
e I'M services is question of whether station and
: ponsor identification rules are complied with
ore nd whether special rules would have to be
'ritten to accommodate such services.
.S MEANS of stabilizing radio network in-
ustry, top executives of at least one network
elieve new rate structures should not only
ring base rates down substantially but also
iclude discount patterns so attractive as
lmost to compel sponsors to stay on air 52
'eeks a year. Summer hiatus tradition which
ow creates operational problems for networks
nd adds to overhead would thus be avoided.
VILL HIGH television costs prevent develop-
aent of television networking on pattern simi-
ir to radio networking? At least one impor-
ant TV network thinks so and is making
erious plans for network operation wholly
ifferent from that which has obtained in
adio. What may evolve is structure not un-
ke that of magazines, with network provid-
lg full programming service and selling spon-
orship on participating basis throughout,
lost sponsors would not buy fall full pro-
rams but only commercial announcements
d be fitted into program schedule, as magazine
dvertisers buy run-of-the-book pages or
mailer space.
tUTH JONES, print supervisor at Benton
j Bowles, N. Y. and Jean Lawlor, timebuyer,
ave resigned. Fred Apt will take over Miss
ones' duties while Don Quinn is resigning
(Continued on page 6)
Broadcasting • Telecasting
ADVERTISING COUNCIL
APPOINTMENTS MADE
NILES TRAMMELL, NBC board chairman,
named chairman of Radio and Television Com-
mittee of Advertising Council for 1952-53,
Howard J. Morgens, Procter & Gamble adver-
tising vice president and council chairman, is
announcing today (Monday). Wesley I. Nunn,
advertising manager of Standard Oil Co.
(Indiana), appointed vice chairman of com-
mittee.
Other appointments : Philip L. Graham, pub-
lisher, Washington Post (WTOP-AM-TV
Washington), and Lee H. Bristol, president
Bristol-Myers Co., to be chairman and vice
chairman, respectively, of council's executive
committee; Fairfax M. Cone, president, Foote,
Cone & Belding, and Samuel C. Gale, vice presi-
dent and director of advertising and public
services of General Mills, to be chairman and
vice chairman of planning committee; Edgar
Kobak, owner of WTWA Thomson, Ga., and
Harold B. Thomas, to be chairman and vice
chairman of promotion committee.
William R. Baker Jr., president, Benton &
Bowles, and Howard M.Chapin, marketing man-
ager Birds Eye Div. of General Foods, chair-
man and vice chairman of campaigns review
committee; Charles G. Mortimer Jr., General
Foods Executive vice president, and Henry G.
Little, Campbell-Ewald Co. executive vice
president, chairman and vice chairman of
nominating committee; Leo Burnett, president
Leo Burnett Co., and Theodore L. Bates, part-
ner in Ted Bates & Co., chairman and vice
chairman of sponsorship committee; James
W. Young, senior consultant, J. Walter Thomp-
son Co. and radio-TV consultant to Ford
Foundation, and Chester J. LaRoche, president
C. J. LaRoche & Co., chairman and vice chair-
man of round-table committee; Stuart Pea-
body, assistant vice president, Borden Co., and
Albert E. Winger, board chairman, Crowell-
Collier Pub. Co., chairman and vice chairman
of government relations committee.
ZINK, SOLOMAN PROMOTED
ALBERT G. ZINK and Henry M. Soloman
have been appointed to new managerial posi-
tions in General Electric broadcasting sta-
tions Dept., R. W. Welpott, manager of stations
operations, announced Thursday.
Mr. Zink, supervisor of programs for WRGB
(TV) Schenectady since 1947, has been named
manager of programs for all stations: WGY
and WGFM (FM) Schenectady, as well as
WRGB. Mr. Soloman, administrative assistant
to WGY-WRGB stations manager since 1947,
has been promoted to manager of finance.
RADIO PULLS BEST
WROL KNOXVILLE, Tenn., claimed
Thursday to have proved radio's pulling
power all over again. Newspaper ads,
circulars inserted in grocery bags, movie
trailers and WROL announcements were
used by refrigerator manufacturer and
a grocery chain to publicize their three-
day cooking school. Results were that
6,000 women attended overflow classes,
with 69.2 Vr reporting they had heard
about school by radio — WROL.
BUSINESS BRIEFLY
PET MILK CO. BUYS EDWARDS # Pet
Milk Co., St. Louis, to sponsor Truth or Con-
sequences, featuring Ralph Edwards, as sum-
mer replacement for Fibber McGee and Molly
on NBC Radio, starting June 17 (Tues., 9:30-
10 p.m. EDT). Agency, Gardner Adv. Co., St.
Louis.
BIDS FOR KUKLA ® Four or five adver-
tisers are understood to be bidding for spon-
sorship of Kukla, Fran & Ollie in its new time
slot next fall, half-hour weekly (Sunday, 6:30-
7 p.m.) on NBC-TV. Network also about to
sign new sponsor for its Dragnet (Thursday,
9-9:30 p.m.).
SUMMER REPLACEMENT % Block Drug
Co. (Amm-i-dent) will sponsor Blind Date as
summer replacement for first half-hour of
Your Show of Shows, effective June 7 (NBC-
TV, Sat., 9-9:30 p.m.). Agency, Cecil &
Presbrey.
AMANA ON MUTUAL # Amana Refrigera-
tion Co. (food freezers and refrigerators),
Amana, Iowa, through Maury, Lee & Marshall,
N. Y., to sponsor Mon.-Wed.-Fri. Paula Stone
Show on Mutual network, effective June 9.
Program to be heard 2:30-2:45 p.m. EDT in
eastern areas, other times in other zones.
FURNACE FIRM ON RADIO • Holland
Furnace Co., Holland, Mich., enters network
radio July 13 with King Arthur's Roundtable
with Arthur Godfrey on 148 CBS stations for
(Continued on page 9h)
McLENDON GIVES NAME
TO NEW NETWORK
GORDON McLENDON, president of sus-
pended LBS, late Thursday announced forma-
tion of McLendon Broadcasting System. New
network, composed of 26 stations, will begin
operation June 7, Mr. McLendon said. Al-
though none of stations have signed contract,
Mr. McLendon said he had verbal agreements
with all. Los Angeles feeder station expected
to be announced early this week. Network in-
corporated in Los Angeles.
At first, programming will be limited to
three hours of re-created baseball and half-
hour of news and commentary, reported Mr.
McLendon, adding that he planned to expand
programming to 12 hours by Oct. 1.
Mr. McLendon is president of new network;
Ben Paschall, former LBS West Coast vice
president, is vice president of new firm.
Plans are afoot, Mr. McLendon revealed, to
join with another new network now forming
in Southwest. LBS suspended operations Mav
15 [B*T, May 19]. Formation of several
regional networks was being considered [B»T,
May 26].
RUSSELL NAMES JOHNSON
SEN. EDWIN C. JOHNSON (D-Col.), chair-
man of Interstate & Foreign Commerce Com-
mittee, named by Sen. Richard B. Russell (D-
Ga.) to manage his campaign for Democratic
Presidential nomination.
for more AT DEADLINE turn page ^
June 2, 1952 • Page 5
EVANSVILLE COULD HAVE
MORE TV, SAYS JONES
EVANSVILLE (Ind.) could have three VHF
TV channels instead of one as allocated by
FCC if channels were spaced 155 miles apart
rather than 250, FCC Comr. Robert F. Jones
said last week. Comr. Jones spoke at Evansville
Sales Executive Club dinner meeting.
Reiterating his lone dissent on alloca-
tions plan [B»T, May 26], Comr. Jones argued
again for closer spacing. He charged FCC
"has approached television with its experience
in radio and is, therefore, driving with a rear-
view mirror."
TRIBUNE STAFFERS HELP
ABC COVER CONVENTIONS
NEWS EXPERTS from New York Herald
Tribune to participate in ABC Radio-TV re-
portorial and analytical coverage of both na-
tional political conventions, Thomas Velotta,
ABC vice president, announced Thursday.
Leading editorial personnel of New York pub-
lication assigned to ABC radio and television
work — to be sponsored by Admiral Corp. —
include Frank Kelley, national editor; Bert
Andrews, head of Washington bureau and
his assistant Jack Steele; David McConnell
and Don Irwin, both of the paper's Washing-
ton office; John O'Reilly, humorist and feature
writer; Robert J. Donovan, White House cor-
respondent; Judith Crist, feature writer; Mur-
ray Snyder, legislative correspondent, and Rich-
ard L. Tobin, radio and television director.
ABC also to assign its own top newsmen and
commentators, to be headed by John Daly.
EFFECT OF COURT RULING
IN AGENCY CASE EXPLAINED
NEIL P. CULLOM, counsel for defendants in
case of Duane Jones Co. against nine of its
former officers and Frank J. Burke and Man-
hattan Soap Co. (early story, page 24), said
Thursday:
"The appellate division yesterday sustained
the sufficiency of the complaint in the above
case. The court wrote no opinion. The effect
of this decision is simply as a matter of form
the complaint's sufficiency has been upheld. The
court expressed no opinions as to any principle
of law or issues of fact, as asserted by the
attorney for Mr. Jones, and there is a vast dif-
ference between what a plaintiff may allege
in a pleading and proof in a trial."
RCA VICTOR ON WIND
RCA Victor Distributing Corp., Chicago, one
of 50 distributors to use factory co-op funds
for local radio this summer, has purchased
half-hour Sunday night show on WIND Chi-
cago for 13 weeks from June 8. Spots will
be used also in campaign to plug leading pop-
ular records. Al Paul Lefton Co. Inc., New
York is agency.
TV TUBE SALES DROP
SALES of TV picture tubes to set makers
in April totaled 270,781 tubes valued at $6,074,-
540 compared to 370,206 units valued at $8,582,-
538 in March and 278,955 units valued at
$6,869,181 in April year ago, according to
Radio-Television Mfrs. Assn. Sales of receiving
tubes in April totaled 26,247,258 units com-
pared to 35,883,627 tubes in same 1951 month.
Page 6 • June 2, 1952
In this Issue-
CBS Radio affiliates will meet with top
CBS executives July 1-2 in New York
to figure out what is to be done about
network radio. The meeting is called
by nine prominent affiliates, but CBS
management agrees to attend. The
nine sponsors of the conference urge
all affiliates to be there, for the situa-
tion in radio network business "offers
cause for great concern." Page 23.
Broadcast Advertising Bureau's execu-
tive committee approves $600,000
budget for the bureau for the next 10
months. Included is a $15,000 ap-
propriation to help pay for the Adver-
tising Research Foundation's important
study into radio measurement services.
Page 27.
Transit Radio Inc., whose operations are
declared constitutional by the U. S.
Supreme Court, plans ambitious ex-
pansion. Officers and directors will
meet tomorrow to figure out how to ex-
pand nationally. Page 25.
House investigators will begin to look
into radio-television morals tomorrow.
Chairman Harris of the investigating
committee wants to keep the probe
"within bounds," though he doesn't
make clear what those bounds are.
Lead-off witness will be Rep. Gathings
who introduced the resolution calling
for the investigation. Page 28.
Soap companies are in a lather buying
broadcasting time. Here's a roundup
of new radio and television purchases
by such big spenders as Procter &
Gamble, Lever Bros, and Colgate-Palm-
olive-Peet. Page 25.
Senate Appropriations Committee okays
bigger budget for FCC to finance pro-
cessing of TV applications and hasten
development of television. If the ap-
propriation goes through, the Commis-
sion can gain 15 examiner teams.
Page 61.
New tax bill introduced in the House
promises radio broadcasters who also
operate other businesses a chance for
some relief in excess profits taxes.
Page 23.
FCC's Sixth Report (the TV thaw) is
challenged by KVOL-AM-FM Lafay-
ette, La., which petitions FCC for re-
hearing or reconsideration of final as-
signments to Lafayette. Page 62.
Radio and television paid $23 million to
American Federation of Musicians
members in 1950, according to a new
AFM report. Page 30.
Upcoming
June 3-5: Public hearing. House Commerce
subcommittee investigation of "immoral"
radio and TV programs, 10 a.m.. Room
1334, New House Office Bldg., Wash-
ington.
June 5-6: Kentucky Broadcasters Assn.,
Seelbach Hotel, Louisville.
June 5-6: NARTB TV Code Review Board,
Washington.
June 8-1 1 : Adv. Federation of America,
Waldorf-Astoria, New York.
(Other Upcomings page 38)
Closed Circuit
(Continued from page 5)
from Pedlar & Ryan to join Benton & Bo
timebuying staff.
EFFECT of decision of U. S. District Jui
Herbert Christenberry last week in New II
leans, holding Times-Picayune Publishing
was in violation of anti-trust act by requir:
advertisers to buy space in combination
morning and afternoon papers, expected
bring mild business windfall to radio. Cc
bination rates are used by more than
morning and afternoon newspapers under jo
ownership. If decision is sustained, this wo
release money heretofore spent in forced tie
advertising to other media, and with radio a
TV in position to reap most of harvest, bn
national and local.
CBS BOARD Chairman William S. Paley 4
wind up his government assignment as cha;
man of President's Materials Policy Comn
sion on or about June 23 and will return fi
time to his CBS duties. He's now in fn|
draft of report to President Truman and
devoting about one day per week to his Wa;
ington task which began January, 1951. Hi
already booked to participate in radio netw<
problems at CBS affiliates conference cal
for July 1-2 (see story page 23).
PETRO Assoc. of Wyoming considering fi
minute radio news programs in numerous m
kets for one-week test, to promote investmei
in 48-acre oil leases in Wyoming. If succe
ful, radio will be used indefinitely. Listene
will be asked to invest money in lease; if
vested land strikes oil, investor profits. H.
Lifton Assoc., N. Y., is agency.
FRANK K. WHITE, former MBS preside
who joins NBC June 10 in executive capaci
slated for election to NBC vice presidency
next upcoming meeting of NBC board. E
assignment not indicated but could be over*
trouble-shooting, with first mission, as a
nounced, coordination of TV film syndicati
operations.
CHEERFUL hopes expressed by some tw
score mid-Atlantic stations interested in ne
Washington-keyed program wire proposed
Peoples Broadcasting Co. stations (WOL Was
ington, WRFD Worthington, Ohio). Statio
meet in Washington Thursday-Friday to di
cuss regional project growing out of Liberty
suspension.
R. MORRIS PIERCE, on leave as president
WDOK Cleveland, is completing round-th
world trip of all Voice of America constru
tion projects embodied in so-called "Ring-Plan
He returns within fortnight to prepare h
final report, after which he will resume a
sociation with WDOK.
TIME REQUESTS
OFFICIALS of three radio-TV networks wei
meeting independently Thursday afternoon
consider requests from Presidential campaig
ers Estes Kefauver and Robert Taft for ne
work time comparable to that scheduled f(
Gen. Dwight D. Eisenhower's Abilene, Kaii
speech Wednesday. Answers were not expecte
until this week, but it was generally assume
negative replies would be given, probably
basis that General's welcome is of nation
interest and his speech of military important
Only network unruffled was DuMont whic
late Thursday, had not scheduled Abilene even
for more AT DEADLINE see page 94
ROADCASTING • Telecastin
All It Took was a Snowball...
. . . Thrown by a colonial urchin, to spark a chain reaction that- terminated with
the "shot heard 'round the world" on Boston Commons.
History records, too, another eventful snowballing — the growth of radio KOWH
to a position of dominance in the Omaha, Council Bluffs area. Hooper tells the
story . . . evident in the chart below of the KOWH share-of-audience averaged
for 8 A.M. -6 P.M., Monday through Saturday, October, 1951, through March,
1952.
36.7%
Represented Nationally By
7Ae <B*£tutj &.
Largest total audience of any
Omaha station, 8 A. M. ,to
6 P. M., Monday through Sat-
urday! (Hooper, Oct., 1951,
thru March, 1952.)
Largest share of audience, in
any individual time period, of
any independent station in all
America! (Oct., 1951, thru
Febr., 1952.)
BROADCASTING • Telecasting
I
"Go North, young man,
go North!"
Wise men are heading North today — to the land of
the aurora borealis, to prosperity, to Canada.
For Canada is the United States' best customer abroad.
Yes, Canada buys 20% of everything made in the
United States that's sold abroad — and pays CASH,
too ! As a new market for you, Canada is unsurpassed.
Geographically, Canada is your next door neighbour.
Industrially, she leads the world in numerous things.
For instance, Canada is the world's largest producer
of —
Nickel
Radium
Platinum
Asbestos
and
Newsprint . . .
56% of the world's newsprint was produced by Canada
in 1949.
It's these natural resources that have helped to
make the Canadian dollar worth 1 % more than the
U. S. dollar — a hard fact in support of the statement
that Canada is a profitable market for you.
But — how to reach it?
Radio is the answer. It's easy enough to reach the
densely populated centers. But that leaves 41.5%
of Canada's total retail sales market untouched:
an area that accounted for $3,622,465,000 in retail
sales in 1949. In this rural market Radio can give
you a better sales performance than any other medium —
plus high performance in the "High Density" areas.
For 94%- of ALL Canadian homes have a radio!
And
"In Canada you sell 'em when you tell em!"
A message from the 103 member stations of the
Canadian Association of Broadcasters
whose voices are invited into over 3 million homes every day.
Canadian Association of Broadcasters
108 Sparks St.,
Ottawa.
37 Bloor St.. West,
Toronto.
THE NEWSWEEKLY OF RADIO AND TELEVISION
Published Weekly by Broadcasting Publications, Inc.
Executive, Editorial, Advertising and Circulation Office*:
870 National Press Bldg.
Washington 4, D. C. Telephone ME 1022
IN THIS BROADCASTING
Agency Beat 12
Aircasters 54
Allied Arts 57
Editorial 50
FCC Actions 86
FCC Roundup 91
Feature of Week 20
Film Report 78
Front Office 52
New Business 16
On All Accounts 12
On the Dotted Line 40
Open Mike 18
Our Respects to 50
Programs, Promotion, Premiums 85
Strictly Business 20
Telestatus 73
Upcoming 38
TELECASTING Starts on page 59
WASHINGTON HEADQUARTERS
SOL TAISHOFF, Editor and Publisher
EDITORIAL: ART KING, Managing Editor; EDWIN H.
JAMES, Senior Editor; J. Frank Beatty, Earl B.
Abrams, Associate Editors; Fred Fitzgerald, Assistant
Managing Editor; Dave Berlyn, Assignment Editor;
Lawrence Christopher, Technical Editor. STAFF:
Harold Hopkins, John H. Kearney, Patricia Kielty,
John Osbon, Keith Trantow. EDITORIAL ASSIST-
ANTS: Pat Nickens, Don Mortimer, Jean S. Henry,
Hilda Toler; Gladys L. Hall, Secretary to the Pub-
lisher.
BUSINESS: MAURY LONG, Business Manager; Win-
field R. Levi, Assistant Advertising Manager; George
L. Dant, Adv. Production Manager; Harry Stevens,
Classified Advertising Manager; Eleanor Schadi,
Ernest Ostro, Joan Sheehan; B. T. Taishoff, Treas-
urer; Irving C. Miller, Auditor and Office Manager;
Eunice Weston, Assistant Auditor.
CIRCULATION AND READERS' SERVICE: JOHN P.
COSGROVE, Manager; Doris J. Buschling, Ruth D.
Ebert, Ernest Kanelopoulos, Elwood M. Slee, Edward
McDonald.
NEW YORK BUREAU
488 Madison Ave., Zone 22,
Plaza 5-8355; EDITORIAL: Rufus Crater, New
York Editor; Florence Small, Agency Editor; Dor-
othy Munster, William Ruchti, Liz Thackston.
Bruce Robertson, Senior Associate Editor.
ADVERTISING: S. J. PAUL, Advertising Director;
Eleanor R. Manning, Assistant to Advertising Di-
rector; Kenneth Cowan, Advertising Representative.
lfflnlWilB*Ma"ilTiVfl 360 N. Michigan Ave., Zone 1,
CEntral 6-4115; William H. Shaw, Midwest Advertis-
ing Representative; Jane Pinkerton, News Editor.
HOLLYWOOD BUREAU.
Taft Building, Hollywood
and Vine, Zone 28, HEmpstead 8181; David Glick-
man, West Coast Manager; Marjorie Ann Thomas.
TORONTO: 417 Harbour Commission, EMpire 4-0775
James Montagnes.
Annual subscrii
$7.C
Page 8 • June 2, 1952
for 52 weekly
Annual subscription including BROADCASTING Year-
book (53rd issue) $9.00, or TELECASTING Yearbook
(54th issue) $9.00.
Annual subscription to BROADCASTING • TELECAST-
ING including 54 issues $11.00.
Add $1.00 per year for Canadian and foreign post-
age. Regular issue 350 per copy; 53rd and 54th issues
$5.00 per copy.
Address Change: Please advise promptly, giving both
old and new addresses, to maintain uninterrupted
delivery.
Broadcasting * Magazine was founded in 1931 by
Broadcasting Publications Inc., using the title:
Broadcasting * — The News Magazine of the Fifth
Estate. Broadcast Advertising * was acquired in 1932
and Broadcast Reporter in 1933.
•Reg. U. S. Patent Office
Copyright 1952 by Broadcasting Publications, Inc.
BROADCASTING • Telecasting
ASSOCIATION OF AMERICAN RAILROADS
TRANSPORTATION BUILDING
Washington 6, D. C.
May 31, 1952
To the PRESS and RADIO:
Subject: ONE WAY TO HAVE BETTER ROADS
Everybody wants good roads — and having them means protecting
the roads we have, as well as improving them.
That's why everybody has an interest in the results of a series
of road tests conducted for eleven state highway departments on a paved
highway in Maryland which is typical of many thousands of miles in the
United States.
These tests demonstrated scientifically that there is a basic and
inescapable relationship between the strength of a roadway and the weight
of the vehicles which it can carry without costly damage and deterioration.
In fact, as the weight of the heavier vehicles increases, the
amount of damage done increases in far greater than direct proportion. In
the Maryland tests, an increase in single axle weights from 18,000 pounds
to 22,400 pounds caused more than six times as much cracking in pavement
laid, in both cases, on subsoil of the same character. And raising tandem
axle weights from 32,000 pounds to 44,800 pounds on the two axles caused
more than twelve times as much cracking in pavement laid on soil of the
same kind in both cases.
This is one reason why highway engineers are so concerned that
highways and bridges be protected from abuse and overloading, which means
heavy damage and added costs. These costs must be borne by general
taxpayers and by all motorists who use the highways.
Fortunately, the steel highways of the railroads are built to
take the heavy loads of the nation's commerce, and their maintenance and
repair do not cost the taxpayer a single penny.
Sincerely yours,
iOADCASTING • Telecasting
June 2, 1952 • Page 9
SELLTHE HEART OF THE NORT
OVER KFYR BISMARCK, T
"Unique"' is merely a statement of fact in any description of KFYR
Bismarck. It has a greater coverage area than any other station in the
country, regardless of power — encompassing 1,000,000 people in North
and South Dakota and sections of Montana, Wyoming and Nebraska, and
850,000 in Canada. It serves many cities exclusively and completely
dominates a large group of others. In fact, there is no other outlet of such
power and advantageous wave length within its entire coverage area.
KFYR is the favorite station among the majority of listeners in this huge
segment of the Northwest — a top rank borne out by every independent
survey. KFYR features splendid network, spot and local programming, but
it is actually far more than just a medium of entertainment. Since there are
relatively few daily newspapers in the area, KFYR is in a unique service
position as the immediate source of news, weather reports, farm news and
other vital information.
As a radio buy, KFYR becomes still more important in light of the pur-
chasing power of its audience. Since the war, North Dakota has reached an
all-time high in agricultural production, with industry and mining keeping
pace. Just one example of this market's prosperity is the $53,000,000 spent
each year on groceries alone.
John Blair & Company, exclusive representatives of KFYR for 13 years,
has filed one example after another of how KFYR has translated the loyalty
and spending power of its listeners into success stories for advertisers. For
actual case histories on products in your field— all produced at low cost
over KFYR — call your John Blair man today!
KFYR's Master Control Room which, like all of this s
tion's facilities, represents the newest in scientific plannit
KFYR's unique Studio A is considered one of the fines
in the nation. Expandable stage can accommodale «
small auditorium studios
cast of over a hundred.
Page 10 • June 2, 1952
Commercial Manager BOB MacLEOD consults wit
Program Director CAL CULVER. The intricate progra?
board in background, which shows details of four week
programs, slides electrically between their offices.
BROADCASTING • Telecastie
WEST THE JOHN BLAIR
home radio station of two states
KFYR transmitting plant 15 miles east of Bismarck. Higher tower is the highest narrow -base, self-supporting tower in the world.
North Dakota's skyscraper capitol building at Bismarck, photographed to the same scale, shows the tremendous size of the main tower.
i
JOHN
BLAIR
& COMPANY
REPRESENTING LEADING RADIO STATIONS
JOHN BLAIR &. COMPANY specializes in radio representation
exclusively. Since we are entirely removed from any other operation
or function, we are able to give the stations we represent our full
time and our full efforts ... as specialists in selling via spot radio.
t| 5ROADCASTING • Telecast
F. E. FITZSIMONDS, Station Manager of KFYR.
June 2, 1952 • Page 11
TWO TOP
CBS RADIO STATIONS
TWO BIG
SOUTHWEST MARKETS
ONE LOW
COMBINATION RATE
Sales-winning radio schedules for
the Great Southwest just naturally
include this pair of top-producing
CBS Radio Stations. Results prove
this ! Write, wire or phone our
representatives now for availabilities
and rates!
National Representatives
JOHN BLAIR & CO.
m # #
agency
JOHN L. McQUIGG, vice president-manager, Geyer, Newell & Gangei
Detroit, to Lennen & Newell [B»T, May 26] as vice president ii
charge of Detroit office and member of board of directors.
JOHN T. McHUGH, CHARLES M. HARRISON and HARRY KULLEK
elected vice presidents of Joseph Katz Co., Baltimore. EDGAR KAS
SAN, ROLAND BRAVE, STANLEY BLUMBERG and GRAYDON WAL
KER named to plans board. ROBERT G. SWAN, radio-TV head, pro
moted to vice president and director of radio-TV.
EDWARD MacDONALD, Hearst Adv. Service, N. Y., to research depart
ment, Young & Rubicam, that city, as head of media research.
FLORENCE KATZ, Leland K. Howe Assoc., to Emil Mogul Co., N. Y,
I as assistant radio-TV timebuyer. MORT WYNER, Television Magazine
I to agency's executive staff and HAROLD MALK appointed junior accoum
| executive.
A. J. CASON, Sears, Roebuck & Co., Chicago, to Kenneth B. Butler &
Assoc., Mendota, 111., as copy writer and account executive.
DONALD H. JILSON, technical copy writer, Leeds & Northup Co., Phila.
to Richard A. Foley Adv., that city.
E)
"THERE are no generalizations
in the advertising business," says
Maurice Belmont Ver Standig,
president of Washington's M. Bel-
mont Ver Standig agency.
"Any advertising man who tries
to pass along broad statements
as to how to handle a new client
is just talking," Mr. Ver Standig
declared.
"You just don't know how best
to handle a new client's advertising
until after you've made a lot of
tests. We assume
nothing," he stated.
"A rule we adhere
to, something we try
to insist on is that
5% of the total ad-
vertising budget of
a client be spent on
research — continu-
ing research," Mr.
Ver Standig added.
"I can say that all
of the 30 accounts
that we have now
abide by that rule."
Mr. Ver Standig
said that annual
advertising budgets
of his agency's
clients total $1,140,-
000 of which an
estimated $320,000 is
spent in broadcast media. Several
direct mail accounts are numbered
among his clients.
"What I mean when I say that
we do not assume anything," ex-
plained Mr. Ver Standig, "is that
we simply don't know which medium
would be best for our client's prod-
Mr. VER STANDIG
uct until we do a lot of testing.
Even when a particular campaign
worked well for a similar product
we still don't assume that it will
sell best for our client's product
"Starting from scratch, we try
to find out what would be best for
our client before deciding on any
approach — and that's why we have
that 5% rule."
While Mr. Ver Standig does not
feel that the past is necessarily the
prologue of the
future, he does not
ignore method
which have proved
successful. Far from
it.
Within arm's
reach of his desk
he has a 10,000-card
file containing "ah
stracts" of success
stories. These are
studied as guide
posts.
But, he empha
sized, successful
campaigns of the
past are only guide-
posts, and "we still
don't know until
we've tested the
market what the best
approach would be."
Mr. Van Standig said also that
his agency follows through with
marketing and salesmanship clinics.
We want to make sure that a cus-
tomer is treated right once he is
attracted by our advertising, he
explained. His agency is now com
( Continued on page 56 )
Page 12 • June 2, 1952
BROADCASTING • Telecasting
mi
■J, ;on
beat
ROBERT E. MATTHES, radio-TV director, Bozell & Jacobs, Minneapolis,
to Wright & Assoc., Chicago, as radio-TV writer and producer.
ROBERT LONG, TV-film staff, Schwimmer & Scott, Chicago, to Buchen
Co., that city, as radio-TV director.
MARY BREWSTER BRADY, Dancer-Fitzgerald-Sample, N. Y., to copy
staff, Doherty, Clifford & Shenfield, same city.
HAROLD BREITNER, copy writer, Hicks & Greist Inc., N. Y., promoted
to account executive.
MAJ. JIM PATTERSON, USAF, TV copy writer, J. Walter Thompson
Co., L. A., named executive producer, Video Production Squadron, Bur-
bank, Calif.
BERGLIETTE BOE, formerly manager of radio department, Roy S.
Durstine Inc. and assistant radio director, MacFarland, Aveyard & Co.,
Chicago, to radio department of Needham, Louis & Brorby, that city.
ROBERT L. GARRISON, DONALD P. DAVIS, VIC CANEVER and
JACK F. WORTH, to creative and copy staff, D. P. Brother & Co., Detroit.
JAMES S. LITTLE, former office manager, Charles Dallas Reach Co.,
N. Y., to Al Paul Lefton, Phila., in executive capacity.
EMMETT C. McGAUGHEY, executive vice president, Erwin, Wasey &
Co., L. A., named a city police commissioner.
KENNETH C. RING named executive vice president at William Hart
Adler Inc., Chicago.
WES ECOFF, Ecoff & James Inc., Phila., elected chairman of city's
chapter of American Assn. of Adv. Agencies. Other officers are EARLE
"™f A. BUCKLEY, The Buckley Organization, vice chairman; SIDNEY
PS • THAYER, Aitkin-Kynett Co., third secretary-treasurer, and GEORGE
■odud t: BARNARD, Aitkin-Kynett, and J. M. KORN, J. M. Korn & Co., gover-
it wi ( nors.
'Odutt 1:
n ti; r DAVID W. ARCHIBALD, research and sales analysis staff, Gray &
.( f0. , Rogers, Phila., promoted to assistant research director. VINCENT
D | h BENEDICT promoted from associate art director to head of art depart-
, ' ment.
i havf >'
RICHARD SCHOCK, Richard A. Foley Adv., Phila., to copy staff, Geare-
!sno:li Marston, that city.
lyfflj
tin i SCHRAM Co., Chicago, has moved to larger offices in State-Madison
s w. ( Bldg., 22 W. Madison St.
Mi
r0va J IRVING GOULD rejoins Lavenson Bureau, Phila., as art director.
fron i
PAUL MATHISON, H. M. Gross Adv., Chicago, to Phil Gordon agency,
that city, as art director.
3; CHARLES L. DUBISSON, Congoleum-Nairn, to Hicks & Greist, N. Y.,
as account executive.
DAVID S. NORTH to press department, Ted Bates & Co., N. Y.
JOHN FALKNER ARNDT & Co., Phila., moves to own building at 160
N. 15th St., that city.
ROBERT W. MAERCKLEIN Adv., Milwaukee, and CARL NELSON Inc.,
have merged under name Maercklein-Nelson Adv., Milwaukee.
DONALD F. SIMCOX, director of Contemporary Art Assn., to J. Robert
Mendte Inc., Phila., as creative head of art department.
H. I. ORWIG, vice president, Buchen Co., Chicago, will discuss export
advertising at National Industrial Adv. Assn. meeting in Chicago, June
30-July 2.
CORNWELL JACKSON, vice-president, J. Walter Thompson Co., L. A.,
and MRS. JACKSON (GAIL PATRICK), associate producter, Perry
Mason TV film series for Bing Crosby Enterprises, vacationing in
Honolulu.
BROADCASTING • Telecasting
Into their homes
(and into their hearts)
for over 20 years!
Sally Work has been broadcasting for WBEN Buffalo
ever since the station opened. And her phenomenal suc-
cess can be summed up in one word: confidence. Sally goes
into Buffalo homes and into the hearts of housewives with
her friendly, informal afternoon show. And sales-wise,
Sally has what we call "cushioned drive". She's honest,
down-to-earth, convincing but never overbearing. It's
the kind of personal selling that appeals to women. And
the list of Sally's success stories prove it. Red Heart Dog
Food, Nescafe, Borden's Starlac, Gerber's Baby Foods
. . . these and scores of other products were first introduced
to Buffalo women by Sally Work. So if you want a sincere
selling job done on your product, Sal's your gal. 150 word
participations are available Monday thru Friday. Check
with Petry for details.
Sally Work 1:30-2 P.M. Mon. thru Fri.
WBEN
NBC BASIC — BUFFALO
June 2, 1952 • Page 13
You've got to hand it to Joan Edwards.
She's been a charmer ever since she first trod
the boards as a young protegee of her famous
Uncle Gus. Nowadays, she's getting new bouquets
for showmanship— and salesmanship— on her
new song-and-story show on WCBS, Monday
through Friday mornings at 9:30.
She charms critics. Billboard says, "It's as tho'
the chanter, having fed her family, sent her
hubby off to work and the kids to school, has
called in the gals to chat and play records. And
she does it all very pleasantly and capably."
She charms listeners. According to her first
Pulse,* Joan's bright-as-sunlight personality and
friendly program attracted more listeners than
any other New York network station participa-
tion program. In fact, every morning housewives
in more than 150,000 homes accept her warm
invitation to "Come on over to my house."
She charms advertisers. Variety says :"She delivers
her plugs with a cozy touch." But just hear those
"plugs" and you'll realize they're socked across
with all the skill of a star born and bred in big-
time show business. (Participations were 50%
sold out before her first program!)
Want to charm customers? Call us and sign
up now for a low-cost participation on WCBS'
Joan Edwards Show.
CBS Owned • New York
Represented by CBS Radio Spot Sales
mm
m
new business |^
Top Hooper, top coverage, top merchandising sup-
port means WRBL leads ALL media in delivering
the booming Columbus market. In 1951 Columbus
showed a 10% POPULATION INCREASE; 10.5%
RETAIL SALES INCREASE: 16.5% INCREASE in
Effective Buying Income. WRBL delivers 18.7%
MORE COVERAGE than all other media in the
Columbus 26 county trading area. For complete
coverage at the lowest cost per thousand contact
WRBL or Hollingbery.
Spot • • •
GENERAL FOODS, N. Y. (Instant Maxwell House coffee), placing
saturation spot radio campaign in limited number of markets
using as many as 50 spots weekly June 16-27. Agency: Benton &!
Bowles, N. Y.
GILLETTE Co., N. Y., to sponsor radio-TV coverage of Belmont:
stakes races next Saturday over NBC networks, 4:30-5 p.m. EDT. Agency:
Maxon Inc., N. Y.
PLANTERS NUT AND CHOCOLATE Co., Wilkes-Barre, Pa., renews
Lucky U Ranch on 25 ABC Pacific radio stations, 12:30-1 p.m. PDT
Mon. through Fri. from May 19 for 13 weeks. Agency: Raymond R.
Morgan Co., Hollywood.
SIGNAL OIL Co., L. A., (petroleum products) , renewed The Whistler on
21 CBS Pacific and Mountain radio stations, for 10th year, Sun., 7:30-
8 p.m. PDT for 52 weeks from June 1. Agency: Barton A. Stebbins Adv.,
that city.
ARMOUR & Co., Chicago, renews Gene Autry Show for 26 weeks on
KSD-TV St. Louis and WBAP-TV Ft. Worth, Tex. Company also signs
for 26 weeks of same CBS-TV film sales package. Agency: Foote, Cone
& Belding, Chicago.
A/eturotk • • •
ALUMINUM Co. of America, Pittsburgh, to sponsor It's News to Me
with John Daly on CBS-TV for nine weeks effective July 6 as summer
replacement for Edward R. Murrow's See It Now. Agency: Fuller &
Smith & Ross, Cleveland.
UNION OIL Co., L. A. (Royal Triton motor oil), began Royal Triton
Baseball Roundup on May 26 on 319 ABC radio stations including outlets
in Alaska and Hawaii. Program is aired 5:55-6 p.m. EDT Mon. through
Fri. for 18 weeks. Agency: Foote, Cone & Belding, L. A.
REXALL DRUG Co., L. A., started sponsorship of Doris Day Show,
7:30-8 p.m. EDT Sun., CBS Radio, effective yesterday (Sunday) as
summer replacement for Amos 'n' Andy. Agency: BBDO, L. A.
GENERAL MILLS Inc., Minneapolis (Wheaties, Gold Medal flour), re-
news Trouble With Father on ABC-TV, Fri., 7:30-8 p.m. EDT for 52
weeks from June 6. Agency: Dancer-Fitzgerald-Sample, Hollywood.
CAT'S PAW RUBBER Co., Baltimore (heels and soles), to sponsor alter-
nate Sunday telecasts of Quiz Kids, 4-4:30 p.m. EDT, CBS-TV Network,
effective Sept. 14. Agency: S. A. Levyne & Co., Baltimore.
-@fenctf -Appointment* • • •
WISSAHICHON YARN Co., Jenkintown, Pa., appoints Lee Ramsdell
& Co., Phila., for Wyco wool and nylon hand knitting yarn. GERALD
F. SELINGER is account executive.
LURR PRODUCTS Corp. (Lurr insecticide), names Rand Adv., N. Y.
Radio and television will be used.
CLARK-HOPKINS EQUIPMENT Corp., EDMAR COMMUNICATIONS
Co. and L. GOLDSTEIN'S SONS Inc., appoint Advertising Assoc., Phila.
FREEZERATOR Inc. appoints Fien & Schwerin, Phila., for radio, TV j
and newspaper campaign in that city and Washington, D. C.
j
■QdptopU • • •
HOWARD GORMAN, associate advertising manager, Gaines (dog food)
Div., General Foods Corp., N. Y., promoted to sales and advertising man- ;
ager succeeding DONALD S. HARRIS now on special assignment. C. D.
EWART, Gaines advertising assistant, named assistant to Mr. Gorman
with V. B. WARD Jr. replacing Mr. Ewart.
REX BUDD, advertising manager, Campbell Soup Co., to receive Dr. \
Herbert W. Hess-Dr. J. Russell Doubman award of Merchandising Assn.
at annual dinner at Houston Hall, Phila.
JAMES J. NICHOLS, currently with U. S. Navy, returns to Certified
Grocers of Calif., L. A., as advertising manager, after discharge.
EL± COLUMBUS, GA.
MEL
HOLLINGBERY AND WRBL-FM 46.2 kw
Page 16 • June 2, 1952
BROADCASTING • Telecasting |Jc
§ THE JOURNAL COMPANY
m announced tL appointment of
THE HENRY I. CHRISTAL CO., New York, Chicago,
I as national sales representatit
we
f^or radio station
mm
THE MILWAUKEE JOURNAL STATION
(^J^ectiue Jlune i, 1952
tin! 1RO A DC AS TING • Telecasting
June 2, 1952 • Page 17
'Remarkable Statement'
EDITOR:
Usually, when perusing your in-
teresting magazine, at expense of
management, I presume that your
information is documented. Can
this be true of the remarkable
statement in recent Closed Circuit
that "cameramen and other union-
ized personnel" are responsible for
"bosom shots" and "off -color gags"
?
T*. J. H Hitman
Engineering NBC
Hollywood, Calif.
[EDITOR'S NOTE: Point was made dur-
ing Code writing session. Pointers
identity trade secret. Sorry.]
'Just Unique'
EDITOR:
I guess we're just unique.
At any rate your editorial, "Le-
galized Larceny," [B«T, May 19]
makes the startling statement that
open mike
"There's hardly an independent in
the country that wouldn't go major
network if it could." Gentlemen,
here is one independent where all
of us would just as soon take
strychnine as go major network . . .
First . . . our listeners would
desert us by the thousands if we
swapped our friendly, informal,
living local programs for the highly
emotional soap operas, whodunits
and other trash that makes up such
a large percentage of network
fare . . .
Economically it would be sheer
lunacy to swap time for which we
are being paid 100 cents on the
dollar to a network which would
pay us at most about 30 cents . . .
And should I mention rates?
Ours have been raised three times
in three years and there is not a
single under-the-table deal in the
house. . . .
L. O. Fitzgibbons
Owner-Manager
WBEL Beloit, Wis.
* * *
Standard Equipment
EDITOR:
I have been in Europe for ap-
proximately eight months now and
did not realize in six years of sta-
tion management just how import-
ant your publication is to the in-
WLOF NEWS
INCREASES AUDIENCE
250%
When the Hooper Study of
January-February, 1951 re-
vealed that a network wo-
man commentator on WLOF
at 12:00 til 12:15 Noon, Mon-
day thru Friday, had a Hoop-
er Rating of 2.0; and a Share-
of-Audience of 10.9, it was
yanked from the air. The re-
placement was WLOF's own
Production of "Front Page
News" as reported by Paul
Marlowe. These concise, hard-
hitting, news broadcasts
keyed to the interests of Or-
lando and all of Central Flor-
ida built an amazing follow-
ing in a few short months.
The October-November, 1951
Hooper Report discloses that
Paul Marlowe's FRONT PAGE
NEWS has a Hooper Rating of
7.0. This is a 250% INCREASE
IN AUDIENCE. This WLOF
News program has a 23.5
Share-of-Audience, represent-
ing a 115% Increase in Share-
of-Audience. AND IT'S STILL
BUILDING!
Radio Sets-in-Use jumped
from a 15.7 in January-Febru-
ary up to a 29.8 in October-
November, 1951. RADIO'S IM-
PACT IS GROWING in OR-
LANDO, FLORIDA.
FOR SPOT AVAILABILITIES CONTACT:
Paul H. Raymer Company, Inc.
WLOF
"FLORIDA'S SWEET MUSIC STATION"
5000 WATTS • 950 KC • MBS NETWORK
ORLANDO FLORIDA
Page 18 • June 2, 1952
dustry. It is as standard a piece of
equipment in a station as a remote
amplifier, a master program sched-
ule, or continuity paper. Twice a
month now for eight months I
begin to think, "I must look at
Broadcasting and see what's hap-
pening in the industry," but, alas:
No Broadcasting. Your prompt
attention to this order will be
greatly appreciated from the for
mer manager of WTAW, KTLW,
KHIT, KIOX, and former staff man
of WOAI-WOAI-TV.
W. R. Pierre
Holq. Trust
APO 209
c/o PM, New York
Salik's Rebuttal
EDITOR:
In the always stimulating Open
Mike section of your issue for May
12, I read with particular interest
the letter from Howard W. Davis,
General Manager of KMAC-KISS
(FM) in San Antonio, Tex. My
friend, Howard, took exception to
our double-spread in the April 21
Broadcasting • Telecasting in
which we claimed KCBQ is "first
in audience in the nation's fastest-
growing major market." Specif-
ically Howard stated that the San
Antonio "metropolitan area" had
grown faster in the past ten years
than the San Diego "metropolitan
area."
I hate to do this — particularly to
my former home-town of San An-
tonio— but, facts are facts even in
Texas.
The preliminary U. S. Census for
1950 lists the following figures for
the Standard Metropolitan Areas
(as defined by the Bureau of the
Budget) for our two cities:
% of
1940 1950 Increase
San Antonio 338,176 496,090 46.7
San Diego 289,348 545,967 85.2
The J. Walter Thompson Adver-
tising Agency used identical figures
in their excellent booklet, The
Cream of Your Market, again deriv-
ing their information from the U. S.
Census of 1950. They divide the
nation's top 162 markets as follows
A — 8 markets over 2,000,000
B— 35 markets from 450,000 to 2,000,000
Again, in their booklet, the per-
centage of increase is 85.2% for
San Diego as compared to 46.7%
for San Antonio. Incidentally, their
breakdown also shows that San
Diego has grown faster in the past
ten years than has any market in
the A group, any market in the B
group (which includes both San
Diego and San Antonio), any mar-
ket in the C group, and amazingly
any market in the D group except
one.
I think the figures Howard used
were correct for "City Markets"
rather than for the Standard Met-
ropolitan as defined by the Bureau
of the Budget. (San Diego County
in our case, Bexas County for San
Antonio). I'm sure that Howard
would agree with me that one of
radio's many advantages is that
our medium, unlike others, does not
(Continued on page 58)
ROADCASTING • Telecasting
AM ARILLO HISTORY
with a mild commercial in the last paragraph
AMARILLO has a short past. It was born with
a cocklebur under its civic tail back in 1887,
during the days when a branding iron was a sacred
instrument and the first railroad was coming
through. The way one story goes, a man name
of Sanborn offered the cowboys of the LX Ranch
a town lot apiece if they'd vote for his town (then
known as Oneida ) in a contest which developed over
the location of the county seat. Since the LX
hands constituted a legal, or shooting, majority,
justice triumphed. "Amarillo" derived from the
yellow flowers that, along with cattle, decorated the
surrounding prairie.
Highly productive Texas soil caused agriculture
to flourish. Early farmers raised giant-size vegetables.
Wheat liked the Panhandle. Cotton was planted
after the accidental discovery that cottonseeds, in
which an early shipment of eggs was packed, would
grow. Highways and railroads crossed at Amarillo.
Oil, natural gas and helium were discovered. Air-
lines came zooming in.
Wholesale and shopping center for an 83-
county, 2-million-person area, Amarillo is close to
the stuff an advertiser looks for when he wants
business. KGNC, which completed its 30th year of
broadcasting last month, is almost half as old as
Amarillo. The only NBC station in a diamond
pointed by Denver, Albuquerque, Dallas, and Ok-
lahoma City, KGNC offers its listeners regional
and national programming on its 10,000 watt
signal . . . and its advertisers the chance to meet
Panhandle hospitality and loyalty.
Amarillo
NBC AFFILIATE
10,000 WATTS
REPRESENTED NATIONALLY BY THE O. L. TAYLOR COMPANY
BROADCASTING • Telecasting
June 2, 1952 • Page 19
"Operation
Heat Wave"
f-f feature of the meek
L to r: Mr. Dixon; W. L. Snyder, Drug Products Div., Procter & Gamble,
and L. S. Lavezzi, Mgr., Kress store.
The hottest thing in town
these days, outside of Wash-
ington's famous summer
weather, is WRC's "OPER-
ATION HEAT WAVE."
For the first time, WRC is
affording its advertisers a
chance to make the heat pav
off. . . .
If you're selling a seasonal
product that moves best
when the sun is hottest,
here's your chance to buy
radio spots in Washington
on those "fair and warmer"
days only — and save and
save in the bargain.
WHEN: From May 25
through Septem-
ber 25.
WHAT : 20-second station
breaks.
WHO : Seasonal hot wea-
ther products
only, such as
fans, bathing
suits and sun tan
lotion. (Products
subject to WRC
acceptance) .
COST : It's lower than
you think !
For complete details on how
to stretch your radio dollars
in the Washington market
during the summer months,
contact the New York office
of NBC Spot Sales or the
WRC Sales Department.
IN THE NATION'S CAPITAL
YOUR BEST BUY IS
FIRST in WASHINGTON
WRC
5,000 Watts • 980 KC
Represented by NBC Spot Sales
IN AN unusual feat, Prell Sham-
poo last week filmed a television
commercial featuring the Prell
comparison test as it was conducted
in a busy store — Kress on Fifth
Avenue in New York — before the
public.
The commercial is the first in a
series of TV films to be staged at
well-known locations throughout
the country.
Announcer Bob Dixon, with the
aid of four models, conducted the
questioning by stopping customers
at random and asking:
"Which side of this girl's hair
LIFTING of the TV freeze will
mean greatly increased use of
film programs, according to
Aaron Beckwith, sales director of
United Television Programs, dis-
tributor of TV films, who has al-
ready watched his sales volume
quadruple itself in the past year.
Some of his reasons: More sta-
tions will mean greater competition
and local managers will seek im-
proved programming; stations un-
able to receive network service will
turn from costly local five shows to
less expensive film; national adver-
tisers are even now turning from
network to national spot advertis-
ing on film to stretch their already
taut TV budgets.
An amiable man with a friendly
voice, Mr. Beckwith contends that
his best salesman, responsible for
75% of each sale, is the product it-
self. His company handles such
programs as Big Town, now pro-
duced on film for simultaneous dis-
tribution by Lever Bros, and non-
looks more radiant?"
Each girl's hair was parted down
the middle — one half shampooed
with the new Prell and the other
half with another leading brand.
A camera was focused on the group
to catch shoppers' answers. The
film is that actually used in the
TV commercial. Of the 12 women
solicited, recorded and filmed, 11
liked the Prell side and the 12th
was indifferent.
Don Weill, account executive of
Benton & Bowles, agency for Prell,
was the guiding idea-man behind
the TV venture.
Mr. BECKWITH
competing advertisers in other cit-
ies; all Bing Crosby Enterprises'
TV output; Durocher and Day
(Continued on page 55)
CLEVELAND
WSRS
"The Family Station"
CLEVELAND'S
ONLY
NEWS STATION
ON THE AIR
24 Hours daily
around the c/ocfc
WSRS
#"The Family Station" uses
the latest "on the spot" voice
reporting equipment to cover
all kinds of events and
local news. WSRS has more
active field reporters on their
NEWS staff than any other
station in Ohio. The WSRS
NEWS staff is on the job
around the clock. That's
why you hear it first on
"The Family Station." WSRS
makes it their business to
report the NEWS when it is
really NEWS.
WSRS
LOCAL NEWS
EVERY SIXTY
MINUTES ON
THE HALF HOUR
AROUND THE
CLOCK
On the air
24 hours daily
"The family Station"
WSRS
CLEVELAND
NATL REP. FORJOE & CO.
J£ strictly business
Page 20 • June 2, 1952
BROADCASTING • Telecasting
I
"High Man On
the ARB Poll'
THE AL ROSS SHOW
6:00 to 9:30 A.M. Monday Thru Saturday
ARB* COMPARATIVE
FIGURES ON TOTAL
FAMILY LISTENERS
22,751 Famili.
STATION
A
STATION
B
6,317 Families
STATION
c
6,216 Families
35% More Family
Listeners On WBAL
Than 2nd Closest Station
Total Area ARB, 7AM-9AM, Oet.-Kov. 1951
The chart at the left tells
the story. Survey after sur-
vey shows Al Ross way out
front in all morning pro-
grams. American Research
Bureau proves the Al Ross
show gives you at least
35% more Families.
And there's a good reason
why Al is so popular. He
has a way with him ... a
different style of announc-
ing songs ... a different
way of giving with the com-
mercials.
And here's another reason
why the "big pay off" is on
WBAL BALTIMORE ...
the station with the big
5 0,000 watt power —
WBAL, the NBC affiliate.
Let Us Tell You Why The "AL ROSS SHOW" Has the
Lowest-Cost-Per-Thousand in Baltimore in the Morning!
WBAL
50,000 WATTS • NBC IN MARYLAND
Nationally Represented by EDWARD PETRY & CO.
BROADCASTING • Telecasting
June 2, 1952 • Page 21
NORTH CAROLINA is
the Smith's No. 1 STAIE
North Carolina's
Number ON£ SALESMAN
North Carolina rates more firsts in
recognized market surveys than any
other Southern state. More North
Carolinians, according to BMB
study, listen to WPTF than to any
other station.
WETF
is • 680 kc.
R RALEIGH-DURHAM
MORTH CAROLINA
0k
/A \
FRE
REPRESENTATIVE
R. H. MA
GUS YOUI
Page 22 • June 2, 1952
BROADCASTING • Telecasting
CBS RMO
By EDWIN H. JAMES
, A GROUP of prominent CBS Radio
''affiliates last week arranged for
and invited other stations of the
network to a two-day conference
on the current radio network
crisis. Top CBS executives have
agreed to participate.
Copies of a telegram signed by
the group were sent out Wednes-
day night to all CBS Radio affili-
ates and the meeting set July 1-2
in New York's Ambassador Hotel.
William S. Paley, chairman of
the board of CBS; Frank Stanton,
president; Adrian Murphy, presi-
dent of CBS Radio, and other high
CBS executives will be present.
Mr. Stanton is cutting short a
European vacation to attend the
meeting.
Those signing the telegram were
Kenyon Brown, KWFT Wichita
Falls, Tex.; Victor Sholis, WHAS
Louisville; William Quarton, WMT
Cedar Rapids; John E. Fetzer,
WKZO Kalamazoo; Saul Haas,
KIRO Seattle; John F. Patt, WGAR
Cleveland and WJR Detroit; Ray
Herndon, KTRH Houston; Hulbert
Taft, WKRC Cincinnati, and
George B. Storer, WGBS Miami,
WAGA Atlanta, WMMN Fairmont,
W. Va., and WWVA Wheeling, W.
Va.
Realistic Discussion
Sponsors of the conference said
they wanted made clear that it was
intended as a realistic discussion
of the deteriorating situation in
radio network operations. It was
not called in a spirit of antagonism,
they emphasized.
In the telegram, however, they
said the state of radio network
business "offers cause of great
concern."
Although the telegram was no
more specific than that in regard
to the cause of the meeting, it was
plain to all that the sponsors of the
conference were worried by the
pi-ospects of another round of net-
work radio rate reductions.
By last week it had become an
open secret that CBS Radio was
seriously considering a substantial
reduction in nighttime rates. All
that remained to be settled was the
question of how much to cut them.
The question of when to invoke the
reductions had been pretty well de-
cided: As soon as the CBS top exec-
utives agreed upon the amount of
the cut.
Broadcasting • Telecasting
RATE TALKS
Affiliates Call Meet With Network
learned last week that CBS man-
agement had made up its mind it
could not go into the fall season
without a rate cut deep enough to
set prices below the depressed levels
at which network business lately
had been conducted in under-the-
table deals.
Only by falling back to a fixed
price level of this order can radio
network business be stabilized,
these CBS executives believe. And
their opinion coincides with that
held by the management of NBC,
it is known.
Having twice been thwarted by
affiliate opposition when it tried to
take the lead in imposing rate ad-
justments, NBC has adopted the
strategy of awaiting a CBS Radio
cut before, as it cannot fail to do,
following with its own.
It was in recognition of this an-
ticipated sequence that the idea
for a meeting of CBS Radio affili-
ates first arose. Although wholly
independent of the All-Radio Affili-
ates Committee, the action last
week of the CBS affiliates group
was a logical outgrowth of an
Affiliates Committee meeting a
fortnight ago [B®T, May 26].
At that meeting, the Affiliates
Committee expressed "grave con-
cern" over the general radio net-
work situation, but refrained from
any joint action. There is little
activity the Affiliates Committee
can undertake as a group because
of the danger of running afoul of
anti-trust laws.
Decided To Confer
The Affiliates Committee did
say, however, that its members had
decided individually to confer with
their respective networks on the
difficult questions facing radio net-
work business.
Of the signatories to last week's
telegram to CBS Radio affiliates,
three are members of the All-Radio
Affiliates Committee, Messrs.
Brown, Storer and Patt. One other,
Mr. Sholis, was present as a guest
at the Affiliates Committee meeting
a fortnight ago, however.
Although it was not called at
their suggestion, CBS executives
were said to be favorably disposed
toward the July 1-2 meeting.
It is known some high CBS offi-
cials feel the time has come to pre-
sent CBS Radio affiliates with a
comprehensive situation report de-
tailing the radio network's difficult
position in the face of what
amounts to a buyers' strike against
network radio at present prices.
This position may not be easy
to explain, since many if not most
CBS Radio affiliates — including
those in television markets — are
said to be doing well in both local
and national spot sales.
These affiliates find it hard to
believe national advertisers are
willing to buy spot radio but not
network radio. They find it es-
pecially hard to understand when
the advertisers are buying heavily
in radio spot in television markets
and, on some stations, at spot rates
which prevailed before the network
radio rate cuts of a year ago and
which have not dipped a cent since.
In the opinion of some CBS Radio
(Continued on page 36)
RADIO TAX RELIEF 0ffered in Miller Biil
A SIMPLE dollar-and-cents objec-
tive to benefit a number of radio
station operators, weary-eyed from
puzzling over high rates in the
Excess Profits Tax Act, underlies a
rather complex bill introduced in
the House last week.
The bill was authored by Rep.
William E. Miller (R-N.Y.) and
was referred to the tax-writing
House Ways and Means Commit-
tee.
Its significance is clear-cut for
it would:
Give the radio licensee, who also
operated some other type of busi-
ness or businesses in the years
1947-1949, an opportunity to sepa-
rate his radio earnings from his
other business ventures for a break-
down for tax purposes.
Where this could be profitable
for the broadcaster in the category
described can be readily seen. For
if the broadcaster lost money in
getting his radio property on an
even keel, revenue-wise, his so-
called base period— 1947-1949—
would be adjusted accordingly.
Thus, the broadcaster could ap-
ply his losses at a rate to be de-
termined by an (radio) industry
rate of return to his other business
income to obtain his average base
period iitcome.
A section of the bill would pro-
vide that relief would be retroactive
to the period starting with July 1,
1950.
As is the unwritten effect of the
Excess Profits Tax, the business
which can show a higher base pe-
riod can later show a less lop-sided
earnings sheet in the subsequent
years.
Exemptions Granted
The bill specifically excludes
from its provisions those AM
broadcasters who also operated TV
prior to Jan. 1, 1951.
The Excess Profits Tax Act al-
ready contains a relief section for
TV broadcasters, who were in busi-
ness early, but who lost money.
The TV formula generally per-
mits radio owners who operated
television to apply their earnings
to an individual rate of return or
an industry rate, whichever is the
more favorable.
It was learned that Rep. Miller
introduced his bill upon request.
According to sources in the House,
the legislation was spurred by
"some seven newspapers who own
radio properties."
This source ' disclosed that the
newspaper owners were ones who
had purchased their way into
radio early in the post-war era by
acquiring FM stations only. It
was claimed that these owners lost
money in operating these stations
until they later "acquired AM
properties."
However, it must be noted that
the relief would be afforded to not
only the newspaper owner of a
radio property but also any other
licensee who has other business in-
trests.
A tricky law for the layman, the
Excess Profits Tax provisions can
penalize such business owners be-
cause losses generally written off
on a losing proposition to a profit-
able enterprise makes the latter
base period much lower. In turn,
when the losing operation becomes
profitable, the overall jump in
profits becomes gravy percentage-
wise for the government.
A similar situation formerly ex-
isted in the TV broadcaster's situa-
(Continued on page 38)
BROADCASTING • Telecasting
June 2, 1952 • Page 23
Mr. Zuzulo
ZUZULO NAMED
As MBS Press Chief
FRANCIS X. ZUZULO, press in-
formation manager for Mutual, last
week was pro-
^^^^^ moted to director
\ tion, with respon-
JB sibilities includ-
ing supervision of
I ^1 the network's
C. J^KfJ publicity offices in
Chicago, Wash-
ihfli ington and Holly-
wood as well as
New Yoi-k, and
operation of the
department's regular services to
affiliates and editors throughout
the nation.
The appointment was announced
Tuesday by Vice President Robert
A. Schmid. It followed the resigna-
tion of Dick Dorrance, who is estab-
lishing the promotion firm of Dor-
rance & Co., New York [B»T, May
26].
Mr. Zuzulo has served the Mu-
tual press department in a number
of capacities since joining the net-
work in August 1944. He was
business news editor before being
named manager of the press divi-
sion.
Before joining Mutual, he served
with the United Press in Kansas
City and New York, and with Mac-
Fadden Publications. During the
war he served overseas as an army
captain for three years prior to
medical discharge for wounds in
June 1944. He is a graduate of
the U. of Missouri School of Jour-
nalism.
MBS Signs Motorola
MOTOROLA Inc., Chicago (radio
and TV sets), will sponsor True
Detective Mysteries on alternate
Sundays over MBS, 5:30-6 p.m.
EDT, beginning July 13. The com-
pany will alternate sponsorship
with Williamson Candy Co. (Oh
Henry candy), which has signed
a recent renewal contract. Agency
for both sponsors: Aubrey, Finlay,
Marley & Hodgson Inc., Chicago.
Johnny-on-the-Spots
GENERAL Manager Law-
rence A. Reilly of WTXL
West Springfield, Mass., is
guffawing over an item which
appeared in the Springfield
Sunday Republican about the
Memorial Super Market's
two-hour special sale which
moved nearly 20,000 items of
canned goods and packages
at a flat 10% reduction in
price, and which the news-
paper reported "had no ad-
vance advertising." Joker is,
according to Mr. Reilly, that
the grocery market bought
spot announcements starting
in mid-afternoon telling of
the sale, with the result that
more than 500 housewives
flocked to the sale, pulled by
radio alone.
Page 24 • June 2, 1952
Drawn for Broadcasting . Telecasting by Sid Hix
"They voted seven-to-one in favor of transit radio."
ABC ADDS SEVEN
Affiliates Total 330
SIGNING of seven new affiliates
by ABC bringing the total to 330,
was announced last week by Wil-
liam Wylie, ABC radio stations di-
rector.
The group includes three Cali-
fornia stations owned by the
Broadcasting Corp. of America:
KYOR Blythe (1450 kc, 250 w),
managed by Lyle Schuman; KROP
Brawley (1300 kc, 1 kw day and
500 w night) , managed by John
Chandler, and KREO Indio (1400
kc, 250 w), managed by James
Tracewell.
KOWB Laramie, Wyo. (1340 kc,
250 w), owned by Snowy Range
Broadcasting Co. and under the
managership of Lynn Smith, also
is joining the ABC network, while
the following commenced affiliation
yesterday (Sunday) :
KANE New Iberia, La. (1240
kc, 250 w), owned by New Iberia
Broadcasting Co. and managed by
Dierrell Hamm; WGYV Greenville,
Ala. (1400 kc, 250 w), owned by
Greenville Broadcasting Corp. with
W. J. Miller Jr. as manager; and
WKSR Pulaski, Tenn. (730 kc, 150
w day), owned by Richland Broad-
casting Co. and managed by Virgil
Trimm.
DON LEE SIGNS
General Mills to Show
GENERAL Mills Inc., Minneapolis
(Sperry Div.), will start Breakfast
News with Sam Hayes on 45 Don
Lee Pacific Coast radio stations,
7:45- 55 a.m. (PDT) Monday
through Saturday, for 52 weeks
beginning today (Monday).
The firm formerly broadcast a
program on NBC radio for 13 years.
The agency is Dancer-Fitzgerald-
McDougal, San Francisco.
Each of the stations will follow
the program with five-minute local
news broadcasts. First contract to
be signed is with Norris-Therma-
dor Corp., Los Angeles (bathtubs,
sinks, electric ranges), starting
7:55 Local on KHJ Hollywood for
13 weeks beginning today (Mon-
day). The agency is West-Marquis
Inc., that city.
ROBERTS TO ABC
As Central Radio Head
DON ROBERTS, vice president in
charge of new business for Sul-
livan, Stauffer, C'olwell & Bayles,
New York, has been appointed di-
rector of ABC radio's Central Div.,
effective yesterday (Sunday), suc-
ceeding Edward G. Smith, resigned
[B®T, May 26].
Prior to association with SSC&B,
Mr. Roberts was western sales
manager for CBS' Chicago office,
and before that served five years
as radio account executive with
NBC in New York.
KLAUS MOVED UP
To WERE Cleveland Head
CLEVELAND Broadcasting Inc.
board of directors last Tuesday an-
nounced the ap-
pointment of
Richard M. Klaus
as general man-
ager of WERE
Cleveland.
Mr. Klaus
joined the WERE
sales staff in
February 1950 as
assistant sales
manager. He also
was with WHBC
Canton, Ohio, and WJW Cleveland,
before coming to WERE. A grad-
uate of the U. of Michigan, he
served five years in Navy Com-
munications during World War II
and was discharged as lieutenant
commander.
Mr. Klaus recently became the
father of a son, Robert Alan.
Mr. Klaus
JONES SUIT
Appellate Affirms Sufficiency
THE APPELLATE division of the
New York State Supreme Court ha
unanimously affirmed the decision
of the Supreme Court upholding the
sufficiency of the complaint filed by
Duane Jones Co. against nine of its
former officers and directors, and
Frank J. Burke and Manhattan
Soap Co.
The complaint alleged a conspir
acy on the part of the defendants
to force Duane Jones, chairman of
the company, to sacrifice his stock
in the company, under threat that
the nine officers and directors would
take the clients and personnel, turn
the key in the door and shut up the
business. When Mr. Jones refused
to sell his stock, the defendants
it is alleged, proceeded to carry out
their threats.
The Duane Jones complaint,
whose sufficiency was sustained
twice by the Supreme Court before
being taken to the appellate divi
sion, seeks recovery of $3,500,000
from the defendants; an accounting
of profits and the impressment of
a trust in favor of Duane Jones
Co. upon the stock of Scheideler,
Beck & Werner Inc., which was
formed by some of the defendants
to take over the Duane Jones busi-
ness.
The defendants have been given
ten days to answer and the trial
is expected to be held early in fall.
O'NEIL ELECTED
To Ad Council Board
ELECTION of Thomas F. O'Neil,
president and board chairman of
Mutual, to succeed former MBS
president Frank White on the
board of directors of the Adver-
tising Council was announced Fri-
day by chairman Howard J. Mor-
gens, Procter & Gamble vice presi-
dent in charge of advertising.
Mr. O'Neil, whose MBS presi-
dency became effective June 1, is
a vice president and director of
General Tire & Rubber Co. He
entered the radio industry in De-
cember 1947 as vice president and
director of the Yankee Network.
In the following February, he be-
came a member of the Mutual Net-
work's board of directors, to be
elected chairman three years later.
He is also president of Thomas S.
Lee Enterprises, owned 90% by
General Tire and 10% by Macy's
and consisting of the Don Lee Net-
work, the Yankee Network and
WOR-AM-FM-TV New York. Lee
Enterprises also owns 59% of
Mutual.
Fineshriber Named
APPOINTMENT of William H.
Fineshriber Jr. as MBS member
of the NARTB Radio Board was
announced last week by NARTB
President Harold E. Fellows. Mr.
Fineshriber is executive vice pres-
ident and a director of MBS. He
replaces Frank White as MBS
member of the association board,
Mr. White having resigned as MBS
president to join NBC.
BROADCASTING • Telecasting
'dene
of tt
■-rt ha
; A &
ts, as
hattai
TR PLANS EXPANSION
SCOri/S Victory Paves Way
TRANSIT RADIO Inc., FM-sired
and newest of the national media,
is working on plans to spring out
of its litigation limbo into full
stature with other major advertis-
ing industries,
Armed with a 7-1 U. S. Supreme
Court decision, officers and direc-
tors of Transit Radio have sched-
uled a Tuesday morning meeting
in Cincinnati to lay plans for the
delayed expansion into a nation-
wide operation, according to Hul-
bert Taft Jr., board chairman. Mr.
Taft is president of WKRC Cin-
cinnati,
v Key figures with Mr. Taft are
R. C. Crisler, TR president; Ben
Strouse, of WWDC Washington,
vice president; Tom O'Neil of Gen-
eral Tire radio properties, and W.
M. O'Neil, WJW Cleveland; Chet
Thomas, KXOK St. Louis. E. K.
Hartenbower, KCMO Kansas City,
was expected to attend along with
several others interested in transit.
Plans In The Offing
While nothing will be decided
meeting, Transit
prior to the
""" II Radio's backers envision sales of-
■ fices in New York and Chicago.
Present headquarters are in Union
Trust Bldg., Cincinnati. At one
time Transit Radio was repre-
sented nationally by H-R Repre-
sentatives Inc.
| Once enjoying a take of $20,000
mH'& month from national advertisers
I'Xeilj using the service supplied bus com-
an ofj! panies via FM stations, Transit has
JIBS i operated for well over a year with
the a total of about 3,600 radio-
dver- equipped vehicles compared to a
IFri- peak of 4,600. At present about
Mor- 18 national advertisers are buying
pre* transit, the litigation having caused
many others to drop out.
Shortly after the Supreme
Court's decision was announced last
Monday, sporadic inquiries started
coming from national sponsors
showing renewed interest.
One of the main jobs facing
Transit Radio Tuesday will be
formation of a sales organization.
Up to a few months ago H-R Re-
presentatives Inc. had serviced
later. I Transit Radio.
asS, Then there will such problems
, by as new capital and new station-
ad'; I transit tieups to expand the
medium from a dozen cities to a
nationwide operation.
Threats of continued organized
2ffort to block transit programming
were heard last week. Among those
taking this position were Paul M.
Segal, attorney, of Segal, Smith &
Hennessey, who argued the anti-
transit radio case in the Supreme
Court, and the National Citizens
Committee Against Forced Lis-
tening.
Mr. Segal said, "Murder, arson
and the torture of little white
mice are all wicked. But none of
them violates the Constitution of
the United States. The Supreme
Court has now held that regardless
jf whether transit radio is good
)r bad, it just doesn't happen to
be unconstitutional. This does not
mean that transit radio will be
permitted to go forward. The con-
stitutionality attack was just one
attempt."
The case was argued in Supreme
Court last March 3 [B«T, March
10]. Appearing on behalf of Wash-
ington Transit Radio Inc., Public
Utilities Commission (District of
Columbia) and Capital Transit Co.
was Attorney W. Theodore Pier-
son, of Pierson & Ball.
Originally the U. S. Court of
MOST interesting thing they've read in years, Ben Strouse (r), WWDC Wash-
ington, and W. Theodore Pierson, radio attorney, agree as they peruse the
transit radio decision.
Appeals for the District of Colum-
bia had held that transit broad-
casts deprived objecting riders of
their liberty without due process
of law [B«T, June 18, 11, 1951].
The highest court did not accept
this ruling, holding that the D. C.
Public Utilities Commission was
within its rights in permitting
radio programming for buses
operated in the nation's capital.
If TR goes ahead with a rapid
expansion program it will en-
counter some delay in providing
equipment for buses and trolleys.
TR has a supply of antennas in
stock but no receivers. It is be-
lieved receivers could be obtained
without difficulty, once an actual
demand appears.
The status of transit radio at
the FCC, along with other types
of special FM services, is some-
what cloudy. The Commission had
raised the question of legality of
the "beep" signal used for switch-
ing talk programming. Four func-
tional music outlets were cited
,[B«T, May 31, 1951]. They have
asked FCC to hold a general rule-
making hearing so the issues might
be clarified on an industrywide
basis. Fate of storecasting also
(Continued on page 92)
SOAP ACCOUNTS Expand Fa" Radi°Tv shows
By FLORENCE SMALL
THE SOAP companies, whose
ranks include the largest single
advertiser in radio and television,
will be more active this fall in tele-
vision and radio than ever before
in their history. That was the find-
ing of a Broadcasting • Tele-
casting spot check made last week.
As prime mover in this expan-
sion, Procter & Gamble, Cincinnati,
which last year spent nearly $25.75
million for network radio-TV time
alone, has added a television ver-
sion of Welcome Travelers daytime
strip on NBC-TV, augmenting its
recent early morning radio pur-
chase (9:30-10 a.m. on NBC), plus
a new half-hour on NBC-TV (Sun-
day, 7-7:30 p.m.), into which the
Red Skelto?i Show will be moved
from its present 10-10:30 p.m. Sun-
day time [B«T, May 26].
Latter time period will be re-
tained by P&G and a new film show
called The Doctor will be starting
in August for the firm's Camay
soap. In addition, P&G will place
a TV version of its Guiding Light
(CBS Radio daytime strip) in its
2:30-45 p.m. period on CBS-TV
succeeding First One Hundred
Years. The firm's 16 other radio
programs as well as its TV shows,
such as Those Two (NBC-TV
strip) and Beulah (ABC-TV, week-
ly hour-hour), are slated to con-
tinue for next fall.
Colgate-Palmolive-Peet, which
will be spending about $26 million
in time and talent in radio and
television, last week bought, in ad-
dition to its already impressive list
of radio and TV shows, a TV film
version of Mr. and Mrs. North.
Company is planning to place the
half-hour program, once a week,
on a spot basis across the country
instead of using a network. Sher-
man & Marquette, New York, is the
agency.
'Biggest In History'
The present radio-TV lineup is
"the biggest in the company's his-
tory and the most effective," Les
Harris, director of radio-TV for
Colgate - Palmolive - Peet, told
Broadcasting • Telecasting.
The firm is expected to renew
its sponsorship of Colgate Comedy
Hour Sundays on NBC-TV and will
definitely continue with its The
Big Payoff (NBC-TV), Strike It
Rich (five times weekly strip on
CBS-TV), plus a nighttime half-
hour (also CBS-TV).
In radio, Colgate-Palmolive-Peet
last week renewed the five-minute
Louella Parsons strip for another
quarter on CBS Radio. In addition,
the firm will continue with its
radio schedule of Mr. and Mrs.
North on CBS Radio, Our Miss
Brooks on CBS Radio, Bob and
Ray on NBC and Strike It Rich on
NBC.
Lever Brothers, New York,
whose overall radio-TV budget is
estimated slightly higher than that
of C-P-P, has added 7:45r8 p.m.
Tuesdays and Thursdays (on CBS-
TV) for its Chlorodent toothpaste
but will drop the radio version of
Big Town on CBS Radio (Wednes-
days, 8-8:30 p.m.), although the
TV budget for Big Town expanded
by switching from live to film.
The newest buy for Chlorodent
will start with a program produced
by J. Walter Thompson Co., New
York, featuring a top vocalist
weekly, with the most effective per-
sonality to be picked out of the
summer group for a permanent
fall show.
Lever Brothers, instead of tak-
ing a 13-week hiatus for its Lux
Radio Theatre, will remain off for
only eight weeks, meanwhile sub-
stituting two CBS Radio house
shows, Broadway Is My Beat and
Romance (Mondays, 8-9 p.m.) dur-
ing the five summer weeks. In the
fall, the Lever radio lineup will in-
clude, aside from Lux Radio The-
atre (CBS Radio), Aunt Jenny
(CBS Radio), House Party (CBS
Radio) and a simulcast of part of
the Arthur Godfrey morning show
(CBS Radio and TV). In televi-
sion, Lever will continue to spon-
sor Lux Video Theatre (CBS-TV),
Big Town (CBS-TV) and Haw-
kins Falls (strip on NBC-TV).
3ROADCASTING • Telecasting
June 2, 1952 • Page 25.
WALTER C. EVANS, 53, for three
decades one of the leading figures
in the electronics industry, died
shortly after 4 a.m. Wednesday in
Johns Hopkins Hospital, Balti-
more.
Distinguished persons from all
branches of electronics and manu-
facturing were to join Westing-
house Electric Corp. and Westing-
house Radio Stations Inc. execu-
tives and high government officials
at funeral services to be held at 11
a.m. today (Monday) in Tickner's
funeral home, North and Pennsyl-
vania, Baltimore.
Burial was to be at 1:30 p.m.
today at Arlington National Ceme-
tery, with full military honors.
Since last April, when Mr. Evans'
health limited his business activity,
he had remained at his home in the
Eastport section of Annapolis, Md.
He had relinquished active duties
in three Westinghouse Electric
Corp. industrial divisions but con-
tinued as vice president of the
parent concern and president of the
radio-TV station oi-ganization.
Last Monday his illness became
critical. He was taken to Johns
Hopkins Hospital, Baltimore, but
began to sink rapidly.
For many years Mr. Evans lived
in the Annapolis area, having never
lost his love for the water and his_
interest in boats. Until this spring
he lived in a home built on a barge
anchored at the shore line, mov-
ing into a house ashore just a
month ago.
Industry Pays Homage
As word of his critical illness
and then his death spread last
week tributes and messages of
sympathy came from all over the
nation.
In the Westinghouse organiza-
tion he was known as an active,
brilliant and exacting executive.
Many electronic developments bear
signs of his engineering and ad-
ministrative genius. He remained
"fiercely loyal to people with whom
he worked," according to fellow
executives.
Walter Evans, like many in the
Westinghouse organization, rose
to high executive stature from the
engineering ranks. As a boy of 15
he attracted wide attention in the
Chicago area by making a sending
and receiving radio unit that in-
duced a newspaper to publish an
entire radio supplement. Not in-
terested in his father's railroad
supply business, he kept puttering
with radio gear and became a Great
Lakes ship radio operator at 16.
During World War I he served
in the Navy, becoming an instruc-
tor at the Naval Radio School at
Harvard. Later he served as radio
operator aboard a sub chaser.
After the war he resumed col-
lege education at U. of Illinois
where he was a roommate and fra-
ternity brother (Chi Psi) of E. R.
Borroff, now general sales man-
ager of Westinghouse Radio Sta-
Page 26 • June 2, 1952
tions. At one point the young radio
man interrupted his electrical en-
gineering studies to ship out as
operater on an oil tanker.
After his studies at U. of Ililnois
he served as operator for Marconi
Co., RCA and United Fruit Co.,
supervising the first radio tele-
phone installation on an American
merchant ship for the last-named
line.
He was operator on the ill-fated
steamer Eastland but was trans-
ferred to another ship just a week
before it sank with loss of hundreds
of lives.
Joining the new KYW Chicago
in 1921, he helped engineer one of
the earliest midwestern stations
carrying regular broadcast service.
In 1922 he was appointed chief en-
gineer and four years later was
named KYW general manager.
In Charge of WRS
By 1932 Mr. Evans had been
placed in complete charge of all
Westinghouse radio stations. The
following year, his duties were ex-
panded to include all Westinghouse
radio manufacturing activities as
well as broadcasting, with respon-
sibility for development, manufac-
ture and sales of radio broadcast-
ing and communications equipment.
He was elected a director of
Westinghouse Radio Stations in
1936, rising to a vice presidency in
1939 and assuming the presidency
in 1947.
With election to vice presidency
of the parent corporation in 1942,
he was in charge of the X-Ray and
Electronics Divs. in Baltimore. One
of his feats was to increase pro-
duction 120 times to produce over
$400 million worth of radar and
allied electronic gear for the mili-
tary.
The wartime achievements
brought him Certificates of Appre-
ciation from both the Army and
Navy for "his contributions in
connection with the development
and production of radio and radar
equipment during World War II."
He organized the Westinghouse
Television & Radio Division in 1945,
directing this radio-TV receiver
operation during its formative
years.
Mr. Evans was named chairman
of the International Broadcasting
Committee of the Defense Com-
munications Board in 1941. In the
previous decade, he had taken
leaves from Westinghouse at gov-
ernment request to serve as indus-
try technical adviser to the State
Dept. at the Madrid and Cairo in-
ternational telecommunication con-
ferences.
He was a Fellow of the Institute
of Radio Engineers; director of
Broadcast Music Inc.; director of
Radio-Television Mfrs. Assn., and
member of Army Ordnance Assn.,
American Society of Naval En-
gineers, Chi Psi, and Tau Beta Pi
honorary engineering fraternity.
Surviving are Mrs. Evans, the
former Lee Huddleson; a son,
Chuck; a daughter, Mrs. Barbara
Jean Bixbee, and a grandchild, son
of Mrs. Bixbee. His two children
are by his first marriage to the
former Jean Burtis, who survives.
MOFFET QUITS FOSS
Joins Russell P. May Firm
JOHN A. MOFFET, 37, has left
the post of vice president with Wil-
Ham L. Foss Inc.,
IHKi^ Washington, to
BMP^EaMk become an asso-
^| ciate in the firm,
/ Russell P. May,
[L Radio Consulting
^\ Engineers, Wash-
ington.
Mr. Moffet had
been with the
'A JflQgg flrm gjnce
Mr. Moffet November 1945
when he was dis-
charged from active duty with the
Air Force. During War II, he
served first with the Army Signal
Corps, finally as an Air Force cap-
tain in the European theatre. Mr.
Moffet was graduated from Swarth-
more College in 1937, receiving an
engineering degree with honors.
With Mrs. Moffet and their two
children, he lives in Arlington, Va.
CHARLES H. CRUTCHFIELD (1), vice
president and general manager, WBT-
AM-FM and of WBTV (TV) Charlotte,
joined B. H. Peace Jr., president,
WFBC-AM-FM Greenville, S. C, in
sampling WFBC's 19th anniversary
cake. May 20. Mr. Crutchfield was
program director when the station
first went on the air.
FRITCHEY NAMED
As Truman Assistai
CLAYTON B. FRITCHEY, Der
of Defense public information chie
was appointed last Tuesday as a
ministrative assistant to the Pres
dent with an annual salary of $1?
000 [B»T, May 26]. He will a
sume his new responsibilities soml
time this week.
The White House announcemei
did not specify the nature of M
Fritchey's duties, but it was pr<
sumed he would devote himself 1
responsibilities of a political ns
ture. Nor did Joseph Short, Whit
House radio-press secretary, elat
orate on the announcement.
Mr. Fritchey thus joins a Whit
House contingent of administratis
assistants comprising David Bel
Donald Dawson, David Lloyd an
David Stowe. Table of operation
calls for six such posts, althoug
they rarely have all been filled
any one time.
Mr. Fritchey has been OPI d:
rector for the Defense Dept. sine
November 1950 and previously wa I
editor of the New Orleans Iter
(no radio-TV affiliation). He als
was with the Baltimore Post an
the Cleveland Press during the
He succeeded Osgood Roberts in th
defense information post. His sue
cessor in the Pentagon was not an
nounced.
During Mr. Fritchey's tenure
the Defense Dept., military OP
activities were a target of scathin*
Congressional criticism. This wa
manifested in the form of charge,
by Rep. Edward F. Hebert (D-La.):
probing "waste" in the Pentagon
and House action slashing OP
funds from $1,250,000 to $312,000
Mr. Fritchey received an annua
salary of $14,800 while OPI direc-
tor.
SARNOFF LAUDED
As 'Father of Year
BRIG. GEN. DAVID SARNOFF
chairman of the board of RCA, ha;
been selected as the "Father of the
Year" by the National Father;
Day Committee, composed of promi
nent citizens of every state, it was
announced last Tuesday.
Also included in the 1952 list
ing of prominent parents were H
V. Kaltenborn, selected as radio
father and Sam Levenson, named
television father for 1952. Larain
Day and Leo Durocher were chosen fo
as husband-and-wife team of the jitl
year.
Father of three sons, Gen
Sarnoff was commended for hav
ing "boldly, unselfishly, and patri- icar
otically toiled as champion of isec
'freedom to listen' and 'freedom
to look' in radio and television as
a human right everywhere in the
world."
The Father's Day Committee
was organized in 1936 with head-
quarters in New York to encourage
observance of the day throughout
the United States, according to
Alvin Austin, director, who said
the group is financed only by con-
tributions.
BROADCASTING • Telecasting
BAB BUDGETS For Radio Pr°motion' ARF Stud^
MEETING in the shadow of seem-
ingly imminent network radio rate
cuts, BAB officials approved last
week a $600,000 budget for the
radio promotion bureau during the
next ten months. Budget provides
for (1) a pro-radio advertising
campaign, and (2) puts up radio's
part toward an Advertising Re-
search Foundation study of the au-
dience measurement muddle [B«T,
May 26].
A total of $15,000 was authorized
toward the $25,000 which ARF has
estimated the long-wanted evalua-
tion of radio-television rating serv-
ices will cost. The appropriation is
subject to BAB approval of ARF's
final plans for the study. ARF is
Expected to seek the rest of the
525,000 — TV's share — from the
television division of NARTB.
Edgar Kobak, president of ARF
and chairman of the BAB executive
committee, estimated that ARF —
which is composed of advertiser,
agency and media members — can
get the study under way within
about 30 days after the money is
available. How long it will take to
complete the study is an unan-
swered question. Mr. Kobak thought
it might take as much as six
months^
Rating Service Study
The study of rating services —
which ranks high in the desires of
advertisers and agencies as well as
broadcasters — would be calculated
to measure the various radio and
TV research techniques against
aach other, determine their respec-
;ive strong points and limitations,
and, insofar as possible, correct the
current misuse of ratings. It is a
.problem pointed up repeatedly over
the past two years.
For a national advertising cam-
baign, designed to impress radio's
values upon the public and both
•present and prospective advertisers,
;he BAB executive and financial
:ommittees set aside $50,000. This
paid campaign is to be coupled with
Dn-the-air and other promotion
efforts by stations individually and
;ied in with BAB's other activities
at both the local and the national
Hevels.
Louis Hausman, CBS Radio ad-
ministrative vice president, was
lamed to pick a committee. This
»roup, in collaboration with BAB
authorities, will prepare and place
,he radio - promotion advertise-
ments, starting around July 15.
Vlajor newspapers and trade pub-
ications in various fields will be
ised.
Charles C. Caley of WMBD
3eoria, BAB's new board chairman,
•eiterated that he had no knowl-
edge of any network's intentions
vith respect to radio rates. But he
•onceded that another round of
letwork cuts — which have seemed
ncreasingly in prospect in recent
veeks — would make it "doubly
lard" for BAB to succeed in its
11-radio promotion campaign.
He denied, however, that there
was any rate-move significance in
the selection of Mr. Hausman of
CBS Radio, which has run foremost
in speculation about future rate re-
ductions, to head BAB's pro-radio
advertising committee. Mr. Haus-
man, he pointed out, has been an
active member of the BAB promo-
tion committee for more than a
year.
No agency has been selected to
handle BAB's advertising. Nor is
it a certainty that one will be. But
Mr. Caley thought it likely that one
would be designated.
On the subject of rates, and
efforts to prevent cuts, Mr. Caley
said he felt BAB is taking "positive
action" through its plans to ad-
vance acceptance of radio's stature
as a sales medium.
Radio's Value
He said it was not now contem-
plated that radio's cost-per-thou-
sand advantage over other media
would be exploited, in the forth-
coming advertising campaign, over
other advantages of using radio as
a sales tool. Indeed, he said, it is
BAB's hope that radio's values —
and ultimately its cost per thousand
— may eventually be raised.
Mr. Caley pointed out that when
it commenced operation in the
spring of 1951, BAB had a budget
of $157,000. After steady increases
last year and this — with stations
still being added at the rate of one
a day — he said the membership
fund as of June 1 would be $601,-
000, with 622 member stations,
four networks, and several repre-
sentation organizations and asso-
ciate members.
By next Jan. 1, he said, it is
expected that BAB will have 750
member stations and at least a
$700,000 budget "to sell radio as
the greatest mass medium in
America."
Mr. Caley paid tribute to Mr.
Kobak, first board chairman, for
"helping us get off the ground" as
an effective operating bureau.
Details of Expansion
He also pointed out that the BAB
staff will be expanded from 21 per-
sons to approximately 30 by July
1, with opening of a Chicago office
and increases in the New York
sales staff. Appointment of a head
of the Chicago office is expected by
around June 15, he reported.
Committemen and other participants
in the Monday sessions included
Messrs. Caley and Kobak; BAB Presi-
dent William B. Ryan, Vice President
Kevin B. Sweeney and Local Promo-
tion Director Jack Hardesty; William
Quarton, WMT Cedar Rapids; H. Pres-
ton Peters, of Free & Peters; President
Adrian Murphy and Vice President
Hausman, CBS Radio; William H. Fine-
shriber Jr., executive vice president of
Mutual; Joseph E. Baudino, Westing-
house Radio Stations (participating as
an alternate for the late WRS President
Walter Evans); AUen M. Woodall,
WDAK Columbus, Ga.; Kenyon Brown,
KWFT Wichita Falls; Gordon Gray,
Goodwill Stations (alternate for Presi-
dent John F. Patt, chairman of the
BAB finance committee).
U. S. Steel Renews
UNITED STATES Steel Corp.,
Pittsburgh, through BBDO, has
renewed sponsorship of Theatre
Guild on the Air on NBC Radio
Network for 39 weeks starting in
September.
'MORE THAN MEETS THE EYE'
CBS Radio to Unveil Promotion Film
A NEW film, designed to convey
the meaning of its title, "More
Than Meets the Eye," by present-
ing its message primarily via the
sound track rather than by picture-
matter, has been produced for
CBS Radio as part of the network's
promotion of AM broadcasting.
Scheduled to be shown to an in-
vited audience in Hollywood today
(Monday) and in New York next
week, the film "is part of a long-
term program to present radio's
values graphically in a changing
world of entertainment — to give
sponsors, showmen, and audiences
a fresh appreciation of its power
and effectiveness," according to
Adrian Murphy, CBS Radio presi-
dent, who was to announce the film
project today.
The business documentary, a 15-
minute color film, uses animated
semi-abstract art of the screen,
with its meaning conveyed through
sound effects, music composed by
Wladimir Selinsky, and the narra-
tion of Robert Trout, CBS Radio
news commentator. Purpose of the
film is to demonstrate the meaning
of sounds and to indicate their
translation into network broad-
casting.
Mr. Murphy was scheduled to
unveil the production at a special
West Coast showing in Hollywood's
Ciro's restaurant today for some
400 radio and movie artists, adver-
tisers, agency executives, and news-
men. Executive groups in the ad-
vertising industry are to see the
film at the Museum of Modern Art
in New York, June 9-11, and other
special showings will be arranged
in key markets throughout the
country.
The film was produced for CBS
Radio Network by United Produc-
tions of America, producers of the
Academy-Award winning "Gerald
McBoing Boing" short subject, in
Burbank, Calif. Gordon Auchin-
closs directed the sound track,
which was prepared by CBS Radio
in New York before the animations
were started on the West Coast.
ROADCASTING • Telecasting
Asks LBS Figures
REP. PATRICK HILLINGS
(R-C'alif.) last week con-
firmed that he has asked
Gordon McLendon, Liberty
Broadcasting System's presi-
dent, for his present figures
to support his charges that
the Justice Dept. has been
delinquent in prosecuting
"baseball conspiracy" [B»T,
May 26]. Rep. Hillings is
active in a House subcom-
mittee that will probe the
Justice Dept. He also has
expressed interest in getting
major league baseball for the
West Coast.
BAB SERVICES
New Retail Aids Listed
FIVE-POINT expansion of the re-
tail services of BAB, designed to
"equip the radio station salesman
to sell and service retailers as well
as any media salesman," was an-
nounced last Wednesday by BAB
President William B. Ryan.
The new services were listed as:
(1) A monthly Sales Opportuni-
ties Calendar offering a retail sales
idea for each day of the month.
First calendar already has been
distributed; they will go out 60
days in advance of the period for
which sales ideas are suggested.
(2) Data on seasonal fluctuations
in retail sales and advertising, to
be distributed to BAB members
under a contract signed last week
with the George Neustadt Statis-
tical Organization, whose data will
be used. This will provide month-
by-month sales curves on some 91
products handled by department
stores, specialty shops, appliance
dealers, and hardware stores.
(3) Compilation of product sales
by months and by geographical
sections, developed from Federal
Reserve figures to show trends for
departments in specialty shops and
department stores as a supplement
to the Neustadt service.
(4) A budget planning sheet for
retailers, slated to appear this
summer and designed to help re-
tailers and stations plan monthly
promotion programs systematically
according to anticipated sales.
(5) A how-to-do-it book on radio
advertising, intended for the local
advertiser and scheduled for release
by late fall.
Mr. Ryan said local business cur-
rently represents 42% of radio's
total billings and "is becoming
more and more important each
month." He said "BAB will attempt
this year to equip radio salesmen
to plan retail advertising better
and to widen the knowledge of re-
tailers about radio through a
greatly expanded program of re-
tail sales helps."
He said that "lack of familiar-
ity with radio prevents the local
advertiser from achieving all the
benefits of radio advertising."
June 2, 1952 • Page 27
HOUSE PROGRAM PROBE
Unveils Plans; Hearings Begin
By DAVE BERLYN
THE WIDELY publicized House
investigation of so-called "immoral
or offensive" radio and television
|'| programs got off to a quick start
last week with hope expressed by
its chairman that the reins will be
kept tight.
Otherwise, House Interstate and
':>. Foreign Commerce Subcommittee
i Chairman Oren Harris (D-Ark.)
1 1 warned that the probe could easily
get out of bounds.
Chairman Harris expressed this
view in a Broadcasting • Tele-
casting interview following a for-
' ! mal announcement of hearing plans
jfl of the subcommittee last Wednes-
|b day.
Public hearings begin tomorrow
ki (Tuesday) at 10 a.m. in Room 1334
M in the New House Office Bldg. in
p Washington.
Lead-off witness will be Rep.
E. C. Gathings (D-Ark.), author
II of House Resolution 278 that set
M up the organization and objectives
of the subcommittee probe. Other
|| Congressmen "who desire to pre-
L-] sent their views" will be heard next.
Order of appearance of addi-
i tional parties who have interest in
BENTON COMMENT
Attacks House Probe
SEN. WILLIAM BENTON (D-
Conn.), the lawmaker who would
set up a review board to study
radio and TV programming, gave
out a special release last week on
the House probe of programming.
The House investigation, he as-
serted, "is the wrong way to go
about improving radio and TV
programs." He continued:
It will be easy for the committee
to show that TV is overloaded with
crime programs. That's already been
documented in various studies. But
what's the next step? Should Con-
gress pass a law forcing a censorship
code on all programming? I hope and
believe we won't find many members
of Congress in favor of that — or many
members of the Supreme Court.
The real problem is to encourage
good programming in every legitimate
way. That is an immensely complicat-
ed problem. It involves, among other
things, the economics of broadcasting.
The operation of educational stations
could be one forward step. Closer co-
operation between commercial sta-
tions and educational institutions
would be a great forward step.
A system of subscription broadcast-
ing which opens the opportunity to
provide programs for countless mi-
norities who today do not enjoy the
advantages of broadcasting, would in
my opinion be still another forward
step and in my judgment the greatest
of all.
These opportunities deserve con-
tinuous study by the best brains in
the country. That is why I have pro-
posed the establishment of a National
Citizens Advisory Board on Radio and
Television. These opportunities war-
rant the attention of the Congress
and the FCC.
Page 28 • June 2, 1952
the investigation are "represent-
atives of civic groups and organi-
zations," FCC and other federal
agencies who may wish to testify,
and "at the proper time, individual
broadcasters and representatives
of the broadcasting industry."
According to the formal an-
nouncement, "the subcommittee will
undertake to study programming
techniques, including the question
of responsibility for and control
over the content of the radio and
television programs on the part of
broadcasting licensees."
The announcement came after a
closed door meeting of the seven-
man committee. (For names and
sketches of the full subcommittee
see articles below.)
Rep. Harris outlined his views
in even more concrete terms when
questioned on the subcommittee's
blueprint.
He said the subcommittee had
decided to arrive at a certain
"standard" in its investigation and
that it was determined to "stay
within bounds." The group, he said,
wanted to concentrate on "specific
instances and complaints" on pro-
gramming.
The resolution, itself, is quite
general. In its formal announce-
ment, the subcommittee said the
probe would be conducted within
the terms of the resolution and
cited that part which states the
subcommittee shall:
. . . Determine the extent to which
the radio and television programs
currently available to the people of
the U. S. contain immoral or other-
wise offensive matter, or place im-
proper emphasis upon crime, violence
and corruption.
FCC will be asked to make avail-
able to the group "any complaints
which the Commission may have
in its possession in regard to radio
and television programs," the sub-
committee said.
A call for "witnesses who desire
to appear" was issued, urging such
persons "to make their wishes
known promptly to the clerk of the
House Interstate and Foreign Com-
merce Committee, Elton J. Lay-
ton. . . ."
Rep. Harris, asked whether the
subcommittee will consider beer
and /or wine advertising on radio
or television in its study, answered
that it would "if the advertising is
part of the program." He also said
so-called "drinking scenes" possibly
would be considered if they are
part of a program's content. He
did not elaborate.
He said the subcommittee planned
later to go into "canned programs"
or "filmed programs." The group,
he said, would question those "re-
sponsible" for the production of
films.
Rep. Harris disclosed that radio-
TV industry representatives would
be asked in what manner "pro-
grams are established," what is
the "conduct" of the broadcasting
media's programming and "what
code of ethics or standards" the
industry follows.
The subcommittee at the present
time does not plan to hold hearings
in cities other than Washington
D. C, Rep. Harris said. No con-
sideration has been given to Holly-
wood, New York or Chicago, as it
had been reported in some publica-
tions.
Rep. Harris' views coincided with
those he gave in an informal inter
view two weeks ago on ABC's News
of Tomorrow when he asserted that
if Congress had not decided to in
vestigate, FCC would have been
forced to do it [B • T, May 26]. As
he did again last Wednesday, Rep
Harris had expressed concern that
the probe stay within the confines
of the Gathings Resolution. He had
pointed to the danger of govern
ment censorship.
As the House swung into its
plans to apply the investigator
magnifying glass to the radio-TV
industry, renewed sparks of in
dignation flew in New York where
Max Gilford, special counsel, Na
tional Society of TV Producers
urged that East Coast TV film pro
ducers adopt and enforce their owr
production codes. He also pleadec
for the producers to make theii
case known in Washington (sec
story, page 66 )'.
SEVEN MEN WHO MAKE UP PROGRAM STUDY UNIT
CHAIRMAN OREN HARRIS
(DARK.)
LEGAL-trained Chairman Harris
hurtled into communications prom-
inence on Capitol Hill in the past
few months. He assumed this role
when the McFar-
^ggt^ land bill (S 658),
jjpHj HA only major com-
f jSH^H munications leg-
I JJjjBHL islation in Con-
wKTmSI gress> cleared
through the Cros-
ser Committee.
Rep. Harris was
given the task of
filing a report on
Rep. Harris the .bil1 and ap-
pearing before
the House Rules Committee. Deci-
sion of Rep. Lindley Beckworth
(D-Tex.) to camnaign for the Sen-
ate assured Mr. Harris the post of
chairman of the radio-TV investi-
gating subcommittee. Rep. Harris
won his court spurs as a prosecut-
ing attorney in Union County, Ark.
He has been a lawyer since 1930.
Ten years later, he was elected to
the House where he has had unin-
terrupted service. He was born Dec.
20, 1903, in Hempstead County,
Ark. A fellow Arkansas Democrat,
Rep. E. C. Gathings, sponsored
the resolution which set up the sub-
committee. He is listed as a Bap-
tist in the Congressional Directory*.
Rep. Klein
REP. ARTHUR G. KLEIN
(D-N. Y.)
AUTHOR of legislation in the
House to permit radio and TV to
cover House proceedings as well as
committee hearings, Rep. Klein
now finds himself
second ranking
Democrat investi-
gating the me-
dia's "morality"
in programming.
■ Born in Gotham,
Aug. 8, 1904, Rep.
^■gfl i Klein received his
^ ' bachelor of laws
from New York
U. Law School in
1926 and passed
the state bar a year later. Govern-
ment experience was gained from
1935 to 1941 as a staff attorney of
the Securities and Exchange Com-
mission. He is a senior member of
Klein, Wikler & Gottlieb, New
York; has been in the House since
1941.
REP. F. ERTEL CARLYLE
(D-N. C.)
A MEMBER of the House since
1948, Rep. Carlyle is from the law
field. He was elected solicitor of
the Ninth Judicial District of North
Carolina in 1938, a post he filled
until his election to Congress. He
was born in Lumberton, N. C. on
April 7, 1897, was graduated from
the U. of North Carolina, served ii
the U. S. Navj
in World War I
and started hi:
law practice ii
1921. He is for
mer chairman o
the Robeson Coun
ty Democrat
Executive Com
mittee, and h
held posts in th<
Rep. Carlyle American Legion
Congressional Di
■ectory lists him as a Baptist.
REP. HOMER THORNBERRY
(D-TEX.)
A CITY government product. Rep
Thornberry has been a member o
the House since November 1948
He was born in Austin, Tex., oi
Jan. 9, 1909. Re
ceiving his B.B.A
and LL.B. degree
from the U. o
Texas, he was ad
mitted to the ba
in 1936. He wa
a member of th
Texas House
1937-1941, distric
attorney of th
Rep. Thornberry 53d judicial dis
trict of Texas
1941-42, and volunteered for serv
(Continued on page 3-2)
ROADCASTING • Telecastin
WCAU CENTER
300 Attend Opening
Of $3 Million Plant
GRAND OPENING of WCAU-AM-FM-TV Philadelphia's new radio
and television center, built at an estimated cost of |3,000,000, took place
last Tuesday with 300 leaders of the broadcasting industry and civic
and allied fields attending ceremonies highlighted by addresses from
major figures of the radio-TV ★
trade.
Present for the opening of the
ultra-modern WCAU center were
outstanding members of the trade
press, advertising agency execu
tives, sponsors and civic, business
educational and religious leaders
Featured speakers were Vice Chair-
man Rosel H. Hyde of the FCC
Maj. Robert McLean, president of
man of WCAU and president of the
man of WCAU and president of the
Associated Press; Justin Miller,
chairman of NARTB; William S.
Paley, chairman of the board of
CBS, and Donald W. Thornburgh,
president and general manager of
the WCAU stations.
WCAU, licensed in 1921, is a
subsidiary of the Philadelphia Bul-
letin, and operates with 50 kw on
1210 kc. Its FM outlet was licensed
.in 1941 and its TV outlet in 1948.
It is an original CBS affiliate.
Miller Address
Judge Miller told the dedication
audience the opening was signifi-
cant in "many ways."
"It is significant not only as
showing the history of broadcast-
ing through the history of this
station . . . from the time when
WCAU was a 250-watter back in
1922, a 50,000-watter in 1932, a
television station in 1948, and now
dedicating this last word in tele-
vision facilities. But it is also
significant in showing the potential
of television, and the happy rela-
tionship of television, newspapers
and radio.
"I hope," said Judge Miller, "that
the representatives of the Federal
Communications Commission who
are here will feel happy in the de-
cision that Commission made sev-
eral years ago in permitting the
joint cooperation of newspapers
and broadcasting." He described as
"well expressed" WCAU's new
motto, "Speaking for Freedom."
CBS Chairman Paley, himself a
native of Philadelphia, told listen-
ers that "Philadelphians have cause
to be very proud of this structure.
And so has everyone in broadcast-
ing, for — more than anything it
represents past accomplishments
which deserve the highest praise
and a faith in the future which
gives encouragement and incentive
to us all."
Mr. Paley called the WCAU ren-
ter "the finest thing of its kind in
the country."
"We at CBS are very proud of
the happy association we have had
with WCAU for the past 25 years,"
he said. He praised past and
present figures dominant in
WCAU's history, including Leon
Levy and his brother, I. D. Levy,
"who managed WCAU's destinies
for many years"; Robert and Wil-
liam McLean of the Evening Bul-
letin, and Richard Slocum, Bulletin
general manager, together with
WCAU President Thornburgh.
Mr. Thornburgh, in his speech of
welcome, summed up the popularity
of WCAU radio and TV programs
and enumerated seven awards re-
ceived by WCAU for 1951, adding,
"We are proud of the fact that no
other station in the United States
has ever succeeded in winning all
of these important awards in any
one year."
He said 1950 and 1951 repre-
sented WCAU's two best years in
radio sales volume, and that
WCAU-TV led all other TV sta-
tions in the "last four Rorabaugh
quarterly reports" in total adver-
tising accounts. He praised Charles
Vanda, vice president in charge of
TV, for programs "well accepted
locally" and for the station's orig-
ination of as many as six programs
a week on CBS-TV. "Only Holly-
wood and New York originate
more," he said.
The 1951 awards to WCAU radio
and television programs for 1951
were :
George Foster Peabody award for
What in the World, TV program broad-
cast in conjunction with the U. of
Pennsylvania.
The Alfred I. DuPont award and
Congratulations go to WCAU President Thornburgh (I) from (I to r)
CBS Board Chairman Paley, President Robert McLean and General
Manager Slocum of the Philadelphia Bulletin.
$1,000 for best large station public serv-
ice programs — in radio and television.
Ohio State's American Exhibition for
Educational Radio and Television Pro-
grams— radio certificate for freedom
Revisited, historical series of radio.
Ohio State's American Exhibition for
television for best children's entertain-
ment program, Big Top, circus program
originated at Camden convention hall.
Variety award for station originating
best television programs for network.
Freedom Foundation award for radio
program, Freedom Revisited, for the third
successive year.
National Federation of Woman's clubs
for best children's entertainment in TV,
Big Top.
Mr. Thornburgh also had praise
for John C. Leitch, vice president
and director of engineering, for
performing "herculean" engineer-
ing tasks.
"The culmination of our efforts
came in the transfer to the new
center last week when television
was moved on Sunday night be-
tween midnight and 8 a.m., and
radio the following Friday night
instantaneously, both without loss
of a program and without a facil-
ity failure of any sort.
"Our new motto, 'Speaking for
Fz-eedom,' expresses our hope that
we can disseminate this service
from the birthplace of freedom in
the truly American way," he said.
FCC Comr. George Sterling and
Benedict P. Cottone, FCC general
counsel, were among those present
at the WCAU dedication.
KING HEADS KWBW
New Building Planned
Greetings from the FCC are extended to WCAU President Thornburgh
(second from left) at WCAU center dedication. Left to right, FCC
Comr. Sterling, Mr. Thornburgh, FCC Vice Chairman Hyde and FCC
General Counsel Cottone.
BROADCASTING • Telecasting
NEW general manager of KWBW
Hutchinson, Kan., is Harold E.
King, Mrs. Bess
Wyse, president,
announced last
week. Mr. King
will have com-
plete direction of
station personnel
and policies, she
said.
Formerly man-
ager of WTTH
Port Huron,
Mich., Mr. King
has managed stations over several
years in Kentucky, Oklahoma and
Michigan. Beginning in radio in
his home state, Florida, he received
early experience at such stations
as WMBR Jacksonville and WORZ
Orlando. An NBC affiliate, KWBW
plans to erect a large new radio
center building in Hutchinson.
iiir
/
Mr. King
What Radio Needs . . .'
CBS BOARD Chairman Wil-
liam S. Paley told the audi-
ence at dedication of WCAU's
new radio and TV center
last Tuesday that before en-
tering radio he was in the
cigar business in Phila-
delphia in 1927 when a
WCAU salesman sold him a
"bill of goods," including "a
24-piece orchestra, a choral
group, a male singer, girl
singer, emcee, guest artist,
plus the time period — one
hour per week — all for $50,"
for sponsorship. Mr. Paley
said he knew so little about
radio it took him a long time
to understand why La Palina
cigar distributors in such
places as Denver, Salt Lake
City and Seattle weren't able
to hear the program from
WCAU. "About a year and
a half later the world lost a
pretty good cigar maker and
gained a very frightened
broadcasting man," he said.
RWG STRIKE
Network Move Planned
RADIO Writers Guild National
Executive Committee was to meet
over the weekend in Los Angeles
to coordinate plans for a strike
against the NBC, CBS and ABC
radio networks and to consider re-
organization, scheduled for discus-
sion by the Authors League of
America in New York, June 13-15.
Strike discussions will center on
coordinating the New York, Chi-
cago and Hollywood locals, accord-
ing to Eastern Regional Vice Presi-
dent Ira Marion who left Thursday
to confer with Milton Merlin, RWG
president; Larry Marks, West
Coast vice president, and Tom
Koch, midwest vice president. Re-
organization of RWG pivots on
television jurisdiction, subject of
dispute between the union and its
parent ALA last December, at
which time the ALA announced
that it would convene with radio and
screen writers units and other in-
terested parties to iron the prob-
lem out.
June 2, 1952 • Page 29
AFM Lists '50 AM-TV Employment
MUSICIANS
EMPLOYMENT survey of radio
and television, made by the Ameri-
can Federation of Musicians, in-
dicated that $23,058,317 was paid
AM-TV musicians during 1950, of
which less than $3 million was
spent by television.
Survey is part of the report from
James C. Petrillo, AFM president,
to be presented union members
when they hold their 55th annual
convention in Santa Barbara,
Calif., starting June 9. It indicates
that many stations used their staff
musicians for both AM and TV per-
formances, so that "it was impos-
sible to determine just how much
of this money was allocated to tele-
vision."
Television report, based on the
figures of 60 AFM locals which had
jurisdiction over the 107 TV sta-
tions in operation during 1950, in-
dicated that many TV stations had
little or no employment for local
musicians; the major portion of
the work was focused in three mar-
kets. New York musicians were
paid $1,598,217; Los Angeles, $493,-
119; Chicago, $290,270, and all
other 57 locals, $395,553, to make
the total $2,777,159. An additional
$94,989 was reported as paid to
musicians making films exclusively
for TV.
The total of $20,186,168 reported
for radio employment covered both
staff and commercial work in the
United States, Canada, Hawaii and
Puerto Rico, with staff employment
in the United States accounting for
almost $13 million.
Breakdown Listed
Breakdown of staff employment
in the United States was as fal-
lows: 1,929 men worked for 50-52
weeks on 305 stations to gross $10,-
073,272; 31 men worked from 40-49
weeks on six stations to gross $79,-
825; 36 men worked from 30-39
weeks on nine stations to gross
$54,799; 216 men worked less than
30 weeks on 60 stations to receive
$2,572,916; miscellaneous employ-
ment— such as extra conductors,
musicians, copyists, overtime wages,
etc. — amounted to $2,572,916. It
was noted that 57 of the 437 sta-
tions which employ AFM musicians
do so on a single engagement basis
only.
Staff employment in Canada
totalled $897,652 and in Hawaii,
$4,390.
Commercial employment — paid
for by sponsors or advertising
agencies and separate from station
staff work— totalled $4,733,574 for
the four major radio networks dur-
ing 1950. This total was for the
employment of 124 leaders and
2,519 men who worked on 194 spon-
sored programs for an aggregate
of 12,700 broadcasts.
Breakdown of commercial broad-
casting employment by city was as
follows :
New York — 82 sponsored programs,
broadcast 7,086 times, cost $1,670,531
for musicians' salaries; Los Angeles
— 85 sponsored programs, broadcast
4,664 times, cost $2,625,458; Chicago—
16 sponsored programs broadcast 484
times cost $36,728; San Francisco —
one sponsored program broadcast 18
times cost $45,593; Nashville — three
programs broadcast 156 times cost
$35,464. Traveling bands, playing on
seven programs broadcast 292 times,
earned $319,800 in salaries.
"A more exact picture" of com-
mercial broadcasting, the report
said, is indicated by the figures that
2,519 musicians, conducted by at
least 124 leaders, sponsored by 194
agencies or companies, played for
a total of 12,700 commercial broad-
casts.
Commercial fees in Canada
totalled $722,258; in Hawaii, $1,250,
and in Puerto Rico, $7,050.
. Although AFM is generally
acknowledged as one of the most
A SEMI-AUTHORITATIVE in-
dicator as to the extent of radio
and TV coverage of congressional
committee proceedings is available
on Capitol Hill.
Media coverage has been assum-
ing greater importance, following
a ban clamped on House committee
sessions last February by Speaker
Sam Rayburn (D-Tex.). A fort-
night ago, Sen. Pat McCarran (D-
Nev.) proposed that the Senate
do likewise [B*T, May 26].
Rep. Rayburn's decision barred
newsreels as well as broadcast
media. Sen. McCarran's resolu-
tion would prohibit still photo-
graphs in addition to these media.
Now, the Senate committees
themselves determine whether their
hearings will be open to newsreels,
radio and TV. Resolutions pend
in the House to amend the rules
and thus set up similar procedure
as exists in the Senate. An author
of one of these measures is George
Meader (R-Mich.).
When the Congressman made his
proposal in the wake of Mr. Ray-
burn's ban, Rep. Meader promised
to have prepared a report on con-
gressional committee coverage.
That report has been received by
the Congressman from the Library
of Congress. Compilation was
headed by W. C. Gilbert, acting di-
rector of the Legislative Reference
Service.
Summary of those findings fol-
lows:
House Armed Services Commit-
tee— -TV and newsreels permitted
on 12 days of hearings on the probe
of the B-36 bomber program (81st
Congress).
House Banking and Currency
Committee — Use of television and
newsreels restricted.
House Foreign Affairs Commit-
tee— Policy not to permit radio,
newsreel or television cameras dur-
ing hearings. There may have been
powerful unions and one which of-
fers fullest protection to its mem-
bers, President Petrillo still has a
major problem in finding employ-
ment for members who do not live
in major cities. Of the 585 locals
which reported on staff radio em-
ployment, 351 said there was none,
and television employment, as pre-
viously stated, was practically
limited to three production centers.
But in spite of the centralization
of broadcasting employment, it was
evident from the survey that this
is the major income course for
musicians. Theatre work in vaude-
ville, Broadway shows, operas and
burlesque totalled $6.5 million;
phonograph recordings paid about
$2.5 million; electrical transcrip-
tions gave another $2 million; and
symphony employment proved
some exceptions to this rule.
House Interstate and Foreign
Commerce Committee — Televised
hearings of investigation of air
crashes at Newark Airport during
February 1952.
House Judiciary Committee — Use
of TV restricted.
House Un-American Activities
Committee — Hiss-Chambers hear-
ings were telecast on 21 hearing
days (1948). Motion-picture in-
dustry investigations in Los An-
geles telecast five hearing days in
1951. "Restrictions have been
placed on the use of television and
newsreel cameras. The present
policy is that television and news-
reel cameras are restricted during
committee hearings. This decision
was made in order to insure proper
decorum."
Studying GI Bill
House Select Committee, study-
ing GI bill of rights program — Two
hearings (December 1950) in Dal-
las, three in Harrisburg, Pa.,
(1951), two in Philadelphia (1951),
one in Memphis (1951) and one in
Nashville (1951), covered by news-
reels. A Murfreesboro, Tenn.,
hearing August 1951 broadcast.
Two hearings held in December
1951 covered by newsreels and
recorded. Some newsreel films
shown on TV.
House Select Committee, probing
Katyn Forest Massacre — Plans to
telecast Chicago hearings March
13 and 14, 1952, rescinded after Mr.
Rayburn's announcement. Four
hearing days, the month before,
covered by newsreels.
Senate Appropriations Com-
mittee— Respective subcommittees
have discretion on use of TV and
newsreel cameras. Some filming
made on armed services appropria-
tion bill when government agency
heads appeared in February 1952.
Senate Armed Services Commit-
limited by the concert season, with
complete operating costs — includ-
ing non-musical expenses — for 31
major orchestras estimated at $11
million.
Report also announced that tra-
veling orchestras, playing for
transcontinental commercial radio
programs, would receive a 15% in-
crease effective Sept. 1, with a
$43.70 minimum for a 30-minute
program.
Mr. Petrillo also proposed amend-
ments to include television in the
union by-laws, most notably
articles 7 and 23 where "and /or
television" is to be inserted with
most references to "radio."
The four-day AFM convention
is expected to attract some 1,100
delegates from about 700 locals in
the United States and Canada, with
sessions to be highlighted by the
president's report, a talk by Cali-
fornia's Gov. Earl Warren, and
entertainment by the Bob Hope ra-
dio troupe and the Les Brown
orchestra.
tee — Universal military training
hearings March 30 to April 2, 1952
telecast. Twelve hearing days on
sending ground forces to Europe
telecast in early 1951.
Senate Banking and Currency
Committee — Three hearing days in
summer of 1950 devoted to Defense
Production Act telecast as were
two hearing days on same act in
March 1952. Though no records
were kept, there have been other
instances of television and news-
reel cameras used.
Senate District of Columbia
Committee — Crime investigations
on TV telecast on 11 hearing days
in 1952. [There were broadcasts
and recordings]. Witness could
request TV restriction.
Senate Expenditures Commit-
tee's Subcommittee on Investiga-
tions— On loyalty program in gov-
vernment, newsreel cameras cover-
ed at least seven hearing days in
1948. Subcommittee must author-
ize radio, TV and newsreels of
witness testifying.
Senate Foreign Relations Com-
mittee— Thirty-one hearing days of
State Dept. employe loyalty probe
telecast and covered by newsreel
cameras in 1950. Twelve hearings
telecast and filmed in 1951 on send-
ing troops to Europe. On Mutual
Security Act, 11 days of hearings
on TV and filmed in 1951. Same
coverage on three days of hearings
on St. Lawrence seaway. No re-
strictions on TV in this committee.
Senate Interstate and Foreign
Commerce Committee — Portions of
hearings on gambling information
legislation filmed (April 17 through
May 4, 1950).
Senate Judiciary Committee — On
control of subversive activities four
hearing days of May 1948 were on
newsreels but restrictions placed
on TV or newsreels during 1952
probe of Institute of Pacific Rela-
(Continued on page 93)
HILL COVERAGE Media Report lssued
Page 30 • June 2, 1952
BROADCASTING • Telecasting
Yankee Ingenuity and Radio
• . Combine for McWhirr's Broadcast Success
RADIO has produced "real
results" for R. A. McWhirr
Co., Fall River, Mass., de-
partment store, says Richard M.
Thompson, president and treasurer.
Mr. Thompson's statement is
backed by a record of radio use that
probably is unprecedented in broad-
casting annals.
For McWhirr has used the
same program on the same sta-
tion, WSAR Fall River, for 25
years. The same m.c. has presided
over the program for 21 of those
years.
The department store, one of the
largest and most successful in its
area, this year celebrated its 75th
anniversary.
Twenty-five years ago, the store
decided to try radio advertising
for two reasons: First, the man-
agement felt that as a progressive
city Fall River should have a radio
station and it wanted to lend sup-
port. Second, the store knew ad-
vertising on radio would supple-
ment its printed ads and lend a
progressive touch to the entire ad-
vertising program.
It decided to use 12:30 to 1 p.m.,
Monday through Saturday, on
WSAR, with format including
popular music on records and in-
formal comment. The commercials
were included, just as informally,
in the comment. Title was, and
still is, Musical Parade and Shop-
ping News.
At .first, WSAR personnel han-
dled the program but the store used
its department heads to tell about
merchandise in their departments
that they felt would interest lis-
teners.
In this capacity, Eddie Burke
first appeared. As manager of the
store's automotive department he
was asked by the management to
deliver a one-minute commercial.
He was, he says now, "scared to
death." He approached the micro-
phone with fear and trembling and
blurted out something about a
hand-jack.
But that first announcement
RADIO has helped make the 75-year-old R. A. McWhirr Co.
a Fall River, Mass., institution. Not only is this department
store one of the most successful in New England, it has set
somewhat of a record for longevity. It has used the same
program on the same station, WSAR Fall River, for 25 years
and the same m. c. for 21 years. Success stories are numerous.
For example, station management recalls a Christmas shipment
of electric trains. Announcement went on the show which closed
at I p. m., and the last train was sold less than an hour later.
Through its half-hour program, "Musical Parade and Shopping
News," the store uses radio to popularize its personal shopping
service — now one of its most successful departments.
son pointed out:
proved effective and Mr. Burke was
called on several times in the next
few months. Mike fright soon
vanished and he began enjoying the
chore. Four months after his first
appearance Eddie Burke took over
the program.
In 1931, WSAR was a single
room. Mr. Burke had no helper and
the choice of records for the daily
show was limited. To complete the
popular music show and avoid daily
repetition he dipped into semi-
classics and ballads. But variety
was the format then, just as it is
today.
McWhirr always has made good
use of the program and certain
items are featured on it exclusive-
ly from time to time. Success
stories are numerous. Station man-
agement recalls one was a Christ-
mas shipment of electric trains.
Announcement went on the show
that closed at 1 p.m. and the last
train was sold before 2 p.m. the
same afternoon.
The store used the radio to
popularize its personal shopping
service — now one of its most suc-
cessful departments. Mr. Burke
keeps his commercials informal
and easy, seldom using prepared
copy.
Merchandise sold by the store
is not the only thing popularized
by the program. Many hit tunes
that have swept the country re-
ceived their first "airing" — at least
for the New England area — over
Musical Parade.
The "Beer Barrel Polka" was one
such tune. Eddie heard it for the
first time in a New York record-
ing house as played by a foreign
orchestra and was so impressed
he persuaded the firm to let him
have a copy. The record started
a clamor for polkas in the city
that is still going on and he in-
cludes one in each day's program.
Eddie Burke's "coming of age"
over WSAR was celebrated by both
the station and department store.
The 21st anniversary broadcast
brought floods of mail, some from
adults who remembered hearing
his program as children.
This daily repetition of the pro-
gram at the same time year after
year is credited by the McWhirr
Co. with much of its success.
In a letter to WSAR, Mr. Thomp-
. . . For a while in the beginning
the results of radio advertising were
not positive but we were satisfied that
it had definite institutional value.
However, as time went on it soon
became apparent that the daily repeti-
tion of our program was producing real
results and today we believe there is
no doubt but that our noon hour pro-
gram with its familiar theme song is
a "Fall River institution."
For most of the 25 years we have
had a member of our own organiza-
tion prepare the program and do the
broadcasting, not that WSAR could not
have done it expertly and well, but
to give it a personal touch.
We are thoroughly convinced that
radio broadcasting to be most effective
should be continuous and that the sta-
tion doing the broadcasting must
pursue a policy that creates the con-
fidence in its listeners that the man-
agers of the station are responsible and
accurate.
At the eventful moment in the his-
tory of our company we wish to thank
WSAR for its cooperation and the fine
service it has given to one of its oldest
patrons.
Mr. Burke, as Mr. Thompson
points out in his letter, is still an
employe of the McWhirr Co. He
long since has been relieved of his
responsibilities as head of the auto-
motive department and his prin-
cipal duties are preparation and
management of the program. At
other times, he serves as a floor-
man at the department store, wThere
he keeps a close personal contact
with friends made for the store
and himself during 21 years on
the air.
Availabilities Sought
RADIO and television were
so successful in a one-month
media test for Rayco Mfg.
Co., manufacturers of auto
seat covers, in New York and
five other markets, that the
firm is currently seeking time
availabilities for a radio and
TV campaign in 34 top major
markets. Company has used
Front Page Detective on the
DuMont TV Network (Fri.,
9:30-10 p.m.) and a radio spot
schedule on WHDH Boston.
Emil Mogul Co., New York,
is the agency.
BROADCASTING • Telecasting
June 2, 1952 • Page 31
DOUBLE congratulations go to Earl
C. Reineke (r), founder-president and
general manager of WDAY Fargo,
N. D., from Niles Trammell, NBC
board chairman, for WDAY's 30th
year on the air and for its record of
top Hooperatings on NBC for 1950,
1951 and 1952.
MEDIA FREEDOM
Admen Must Fight — Fellows
ADVERTISERS must join with the
nation's free media to block at-
tempts to set up government con-
trols over freedom of speech,
Harold E. Fellows, NARTB presi-
dent, told the Massena, N. Y.,
Chamber of Commerce last Mon-
day.
"Are you, as advertisers, to be
told what programs you can or can-
not buy to promote the sale of
your goods and services?" he asked.
"Or are you to be told what you
can or cannot say? Opposition to
such proposals is not a selfish fight
for the interest of our industry
alone. It goes to the very basic
freedoms of every citizen in Amer-
ica."
Mr. Fellows told the business
men they "belong with us in this
fight," through associations and
through influence brought to bear
personally on their Congressmen
and Senators. He told advertisers
they would be "investing not only
in your own economic improvement,
but in your freedom to seek such
improvement."
In an address Tuesday to the
Watertown, N. Y., Kiwanis Club,
Mr. Fellows said "judgment, pro-
gram tastes, preferences and eco-
nomic decisions affecting broad-
casting, under our American sys-
tem, belong to the people— all of
the people, and not to the govern-
ment."
He issued a warning against
those who would "place govern-
mental halters on the inestimable
power of radio and television."
Mr. Fellows said there are con-
vincing arguments in favor of
"boards of experts to decide for
Mr. and Mrs. John Q. Public what
they should and should not see and
hear. In stating this, let me quickly
add that I do not accept the counter
theory that there should be a haven
of security from justifiable criti-
cism toward those of us who have
programming responsibilities that
reach into the very hearthsides of
the country.
"Quite the contrary, it is my firm
WDAY CEREMONIES
Mark Start of 31st Year
WDAY Fargo, N. D., entered its
31st year last week following a
weeklong 30th anniversary cele-
bration climaxed by a WDAY man-
aged and sponsored band festival
in which 45 high school bands from
three states participated.
An estimated 20,000 persons
watched a two-mile two-hour
parade, ending with a massed band
concert under floodlights at the
football stadium. Lt. Col. William
F. Santelmann, director of the
Marine Corps Band, directed the
45-band concert, which is to become
an annual event.
Walter O'Keefe, comedy quizmas-
ter of NBC's Double or Nothing,
played to a packed house during
the anniversary. The comedian di-
rected the grand finale of the Phil-
lips 66 Talent Parade broadcast.
Founder, president and general
manager of WDAY is Earl C.
Reineke. Other officers include Jack
Dunn, station manager; Tom
Barnes, sales manager; Ken Ken-
nedy, program director, and Roy
C. Pedersen, sales promotion man-
ager.
conviction that any whose steward-
ships over broadcast frequencies
reflect continuing mediocrity and
downright shabbiness are wantonly
wasting their greatest economic re-
sources— the support and confi-
dence of the public."
Seven Who Make Up Program Study Group
(Continued from page 28)
ice in the armed forces in World
War II. He returned to law prac-
tice in Austin, was a member of its
City Council from 1946 to 1948 and
served as mayor pro tern in 1947-48.
REP. JOSEPH P. O'HARA
(R-MINN.)
TOP GOP member on the subcom-
mittee, Rep. O'Hara is a veteran
Congressman having served in the
House more than 10 years. Of late,
he has been in the
news for his spon-
sorship of a bill
to give the broad-
caster the right
to censor political
candidates' talks
on the airwaves.
He has also ex-
pressed interest
in the McFarland
bill (S 658). As
are the other six
members of the subcommittee, Rep.
O'Hara is of the legal profession.
He was born in Tipton, Iowa, on
Jan. 23, 1895, and received his legal
education at Inns of Court in Lon-
don and at Notre Dame U. where
he was given his LL.B. degree. He
served in World War I for 27
months. As a lawyer, Rep. O'Hara
specialized in trial work and was
Rep. O'Hara
CONVENTIONS
NBC Plans Programs;
CBS Names Directors
THIRTY-SIX hours of special pre-convention programming are planned
by the NBC networks, William R. McAndrew, director of NBC convention
coverage, announced last week.
The public service programs, in-
tended as a climax to NBC reports
on primary elections and as a pre-
lude to the actual conventions, will
include profile reports of leading
candidates, explanations of conven-
tion mechanics, and reviews of the
party meetings in Philadelphia four
years ago. The network plans a
total of 60 hours of radio and tele-
vision broadcasts during the con-
ventions themselves, to be spon-
sored by the Philco Corp.
NBC installation of $1.5 million
worth of equipment in the Interna-
tional Amphitheatre, site of both
Republican and Democratic con-
claves, is to be completed by July
3, four days before Republican dele-
gates begin their meetings, Mr. Mc-
Andrew said. Democrats will con-
vene July 21.
The network has obtained Pola-
roid land cameras, which deliver
developed pictures within one min-
ute, as a supplement to live and
film TV coverage and has hired a
complete photo laboratory to
process the thousands of feet of
motion picture films expected to be
shot daily. A teletype communica-
tions system will link all NBC sta-
tions directly with the network's
convention headquarters, where the
director's office is also being
equipped with radio and TV moni-
tors to allow for checks on what
other networks are broadcasting at
a given moment.
CBS-TV network meanwhile an-
nounced that a total of five direc-
tors have been assigned, probably
for the first time ever, to a single
television job: convention coverage,
to be sponsored on CBS-TV by
Westinghouse Electric Corp.
"It'll take teamwork unprece-
dented in the history of television,
smoother coordination than any
show ever put on the air," Sig
Mickelson, director of news and
public affairs, said.
Instead of the usual four or five
cameras assigned to a major TV
program, the CBS-TV convention
crew will work with a total of 17 —
often operating simultaneously.
Four of the five directors will su-
pervise groups of cameras, Select-
ing the best scenes for transmission
to the master control room where
final selection of the one scene to
be transmitted to the audience will
be made by Don Hewitt, CBS-TV
news veteran. Mr. Hewitt's current
assignments include See it Now,
Douglas Edwards and the News
and Presidential Timber.
Franklin Schaffner, currently al-
county attorney at McLeod County
in Minnesota before elected to Con-
gress.
REP. J. EDGAR CHENOWETH
(R-COL.)
REP. CHENOWETH has served
eight years in the House, terms
concurrent except for two years of
the 81st Congress when he had been
defeated for re-
election. A former
county judge for
the Third Judicial
District of Colo-
rado, Rep. Cheno-
weth was chair-
man of the state's
Republican Cen-
tral Committee
until nominated
for Congress. He Rep. Chenoweth
began his law
practice in 1926 in Trinidad, Col.,
where he was born on Aug. 17,
1897. He was graduated from the
U. of Colorado, worked for a rail-
road, an oil company and a supply
house, while studying law in his
spare time. He was an assistant
district attorney before becoming a
judge. He is listed as a Baptist in
the Congressional Directory.
* * *
REP. HARMAR D. DENNY JR.
(R-PA.)
BORN in Allegheny, Pa., on July
2, 1886, the great-grandson of a
member of the House, Rep. Denny,
after obtaining his law degree from
^^^^^^^ the U. of Pitts-
HMMP^I^H burgh Law
■ School, and serv-
M ing in both World
J War I and II, is
9 a so-called "fresh-
Bfc 4t M man" member of
ML * I the House. He is
ggijj^H serving his first
■pP^g^H term. A bomber
^™k' pilot in the First
Rep. Denny World War'. RfP-
Denny was m the
Air Corps in the Second World War,
and is a commissioned lieutenant
colonel in the Air Force (retired).
He is a member of Session, First
Presbyterian Church of Pittsburgh.
Early in his career, he was an at-
torney-at-law and investment coun-
sellor. He was chairman of the
Advisory Committee of Denny
Properties.
ternating director of Studio One,
will be assigned to cover eight of
the cameras, those which will be
operated as a pool by the various
networks alternately. News direc-
tors Ted Marvel and Vince Walters
had been designated as directors
for six other cameras to be located
in special CBS-TV studios, three
each in the amphitheatre building
and the CBS-TV headquarters in
the Conrad Hilton Hotel. Byron
Paul will direct the remaining
three cameras.
Page 32 • June 2, 1952
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BROADCASTING • Telecasting
June 2, 1952 • Page 33
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he Nation's Greatest Regional Network!
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F THE ASSOCIATED PRESS.
CONELRAD PLAN
Discussed With N. Y. Radiomen
TO EXTEND the effectiveness of
the Conelrad air raid alert plan
for radio, the U. S. is working
with representatives of Canada
and Cuba and also expects to come
to an agreement with Mexico in the
near future, FCC Comr. George E.
Sterling told New York area broad-
casters Wednesday.
At the same meeting, one of a
series of regional sessions being
held to discuss the Conelrad plan
with broadcasters, Audio-Visual
Director Jesse Butcher of the Fed-
eral Civil Defense Administration
reported that meetings will be set
up within a few weeks with all
segments of the industry to dis-
cuss the handling of programming
during Conelrad operations in an
CBS Radio Talks
(Continued from page 23)
affiliates, including some of those
who signed last week's telegram,
another radio network rate cut
cannot be expected to solve any-
thing and may succeed only in
leading eventually to yet another
cut, as would seem to have been
the case with the reductions of
last year.
"Where do you stop?" one prom-
inent affiliate asked last week. "I
don't think anybody has the an-
swer."
This broadcaster also said the
under-the-table business practice
was present on the station level.
He said he had refused to make
concessions or deals below card
rates, although competing stations
in his community had done so.
He admitted that by sticking to
his card he had "undoubtedly lost
some business" but that overall he
had kept far more than he lost.
He saw no reason why this same
practice could not be followed on a
network basis.
Text of the telegram sent to all
CBS Radio affiliates by the nine
broadcasters follows:
The undersigned feel that the cur-
rent network radio situation offers
cause for grave concern. As affiliates
of the leading radio network we be-
lieve that a meeting to acquaint all
CBS affiliates with the current situa-
tion is desirable. Accordingly we have
scheduled a meeting at the Ambas-
sador Hotel, July first and second.
Please be prepared to devote at
least two days of your time to this
problem. We have invited CBS offi-
cials to be present during the second
day of the meeting and have been
informed by Herbert Akerberg [vice
president in charge of station rela-
tions, CBS Radio] that a representa-
tive group, including Chairman of the
CBS, William S. Paley, Frank Stanton
and Adrian Murphy will attend.
In order to secure room reserva-
tions for you at the Ambassador or
elsewhere if desired, must have your
acceptance immediately. We urge your
attendance in your own best interests
and we request you wire acceptance
in care of George B. Storer, Storer
Broadcasting Co., 488 Madison Ave.,
New York City.
Page 36 • June 2, 1952
air emergency.
"There is devolved on FCDA
the responsibility of programming
during Conelrad operations," Mr.
Butcher declared. "Now that most
of the technical problems have been
determined by the various govern-
ment agencies involved, very short-
ly we shall consult with the broad-
casting industry, NARTB, net-
works, local stations, and others
identified with the medium" in
order to get "their counsel and sug-
gestions along with our people on
just what this programming should
be."
Comr. Sterling reported that the
more than 1,200 radio stations cur-
rently enlisted in the plan have
spent approximately $1.5 million
on it. Both he and Mr. Butcher
lauded the cooperation of broad-
casters, Comr. Sterling asserting
that without it "the plan would
have been a dismal failure." Mr.
Butcher re - emphasized that in
event of air attack upon the U. S.,
"radio will be the major medium of
communication in instantaneously
and continually bringing informa-
tion and instruction to the people
of the nation."
Prevents 'Homing'
The Conelrad plan (technically,
the control of electro-magnetic
radiations) is designed to provide
a means of emergency communica-
tion while at the same time keep-
ing enemy planes from "homing"
to targets on stations' signals. It
provides that, upon signal from the
air division commander, stations
will switch frequency to either 640
or 1240 kc. They will operate in
local "clusters," with the stations
within each cluster alternating
operations systematically, so that
only one is broadcasting at a given
time.
Comr. Sterling described the last
nation-wide Conelrad test, con-
ducted April 26, as "successful,"
providing good navigation decep-
tion and ground coverage but still
leaving room for improvement
[B*T, April 28].
Referring to negotiations with
adjacent nations, he pointed out
that "no plan of operation could be
successful [in time of attack] with-
out the participation of our neigh-
boring countries," and added: "An
exchange of notes has been made
with Canada and Cuba and our
staff is working in collaboration
with their government representa-
tives concerned. We expect to work
out an agreement with Mexico
shortly."
To those concerned about enemy
use of non-broadcast sources of
electro - magnetic radiation for
target-finding, Comr. Sterling gave
assurances that "counter-measures
are being provided against all
methods of electronic navigation."
He also said it was expected that
the Conelrad plan — developed
under FCC guidance at Air Force
request — will be given final ap-
proval of the Secretary of Defense
and the National Security Re-
sources Board "within a few days."
It already has been approved by
the Air Defense Command and the
Dept. of the Air Force.
The New York meeting, attended
by some 75 radio and civil defense
representatives, was preceded by a
similar one in Philadelphia and was
followed by a session in Boston
Friday. A meeting for Maine
broadcasters is slated today (Mon-
day) at Portland. Comr. Sterling,
a native of Maine, noted that
broadcasters of that state have not
yet enlisted in Conelrad and ex-
pressed hope that as many as
possible would be on hand to dis-
cuss the importance of the plan
and its mechanics.
FCC personnel accompanying
him at the meetings included Ralph
Renton, who is serving as national
supervisor for Conelrad's develop-
ment, and Prose Walker, zone su-
pervisor.
Comr. Sterling reported that
FCC has a Conelrad coordination
engineer in each air division — a
total of 11 — and a zone supervisor
in each of the three air defense
force areas.
'BLACKLISTING'
KOWL Files Reply
To ACLU
KOWL Santa Monica, Calif., told FCC last week it stood on solid ground
in cancelling the program contract of Rev. Clayton Russell in October 1950
because of his alleged associations with Communists. The station made
its contention in a reply to the "blacklisting" complaint of the American
Civil Liberties Union which also
had cited WPIX(TV) New York
and NBC, ABC, DuMont and CBS
[B*T, April 14].
Arthur H. Croghan, KOWL pres-
ident and manager, informed FCC:
We will not permit Communists or
persons who are sympathetically iden-
tified with Communists or Communis-
tic organizations to use the facilities
of Station KOWL and we shall do ev-
erything in our power to prevent any
Communistic utterances over the sta-
tion.
We believe this to be good Ameri-
canism and we do not believe that the
Commission or any other agency of our
government will rule otherwise.
If we be wrong it will, of course, be
up to us to determine whether we want
to subvert our ideals or discontinue the
broadcasting business.
ACLU's petition requested the
Commission to conduct a general
investigation into blacklisting in
radio and television, as charged in
a newly published book by ACLU
board member Merle Miller titled
The Judges and the Judged. The
organization requested the Commis-
sion to consider adopting rules to
ban the practice.
ACLU specifically asked FCC not
to renew the licenses of the defend-
ants until they take an oth against
discrimination because of actual or
alleged associations or beliefs, past
or present, and agree to insert a
similar no-blacklist clause in con-
tracts dealing with programs pre-
pared by advertisers or agencies.
ACLU contended the blacklisting
practice stemmed from listing of
names in the anti-communist publi-
cations Red Channels and Counter-
attack.
Filed by the Washington law of-
fice of Eliot C. Lovett, KOWL's
reply explained that Rev. Russell's
contract, made in May 1949, con-
tained a provision which reserved
to KOWL the right to reject or can-
cel "any and all contracts with
Advertiser, or refuse to broadcast
any part of or all of any programs
which do not, in the opinion of the
Broadcaster, maintain a quality and
character creditable alike to the
Broadcaster and Advertiser. . . ."
This provision is contained in all
KOWL contracts, the reply noted.
The reply explained that in a
newspaper story concerning the
termination of the contract, a sta-
tion employe was quoted to the
effect that Rev. Russell's program
was stopped because his name was
found "in several lists of persons
supposed to be friendly with Com-
munism" but "we have watched his
speeches closely and he has never
uttered a word that could be ob-
jected to and we do not think he
is a Communist."
KOWL explained that because of
this quotation, it was sued for libel
by Rev. Russell in May 1951 but the
case was dismissed and never re-
filed. The suit for $100,000 damages,
KOWL said, was "predicted upon
the erroneous supposition that
KOWL is a common carrier."
In his conclusion, however, Mr
Croghan told the Commission :
If we had had any knowledge of
Rev. Russell's Communistic associations
when he approached us for time on
KOWL we would certainly have re-
fused to sell to him. . Not until the late
summer of 1950 did we become suspi-
cious. Paul R. Snider, our Program
Director, reported that he listened to
several of Rev. Russell's Sunday pro-
grams when he was in the control room;
that Rev. Russell made no attempt
preach but endeavored primarily to
arouse Negroes to action; that, shortly
after Paul Robeson had been cited by
a Congressional Committee for un
American activities, Rev. Russell de
voted his program time to extolling the
virtues of Robeson, stating that he rep
resented the colored Deople and that if
he were persecuted all Negroes would
be persecuted.
When a rally was held in Los An
geles for Paul Robeson Rev. Russell ap
peared on the platform and it is com
mon knowledge that he was active in
making Robeson's appearance possible
Of course, Paul Robeson is an acknowl-
edged Communist.
Then I found Rev. Russell's name in
"Red Channels." Thereupon I checked
three different sources, one of which
was the Sheriff's office of Los Angeles
County, which had a large file on Rev
Russell that clearly showed that he was
closely identified with Communistic or-
ganizations. Another source, namely
Senator Jack B. Tenney, of the Cali-
fornia Legislature, had a file that also
showed that Rev. Russell consistently
followed the Communist Party Line
(See the Senate Committee's report for
1948, pp. 183, 215, 252, and 375.) Similar
information was disclosed in the files of
"Alert," which is a weekly report pub-
lished in Los Angeles on Communism
BROADCASTING • Telecasting
maybe you can't BUY but
you cau HIRE experience
FRANK HEADLEY, President
DWIGHT REED, Vice President
FRANK PELLEGRIN, Vice President
CARLIN FRENCH, Vice President
PAUL WEEKS, Vice President
RADIO
TELEVISION
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405 Lexington Ave., New York 17, N.Y.
Murray Hill 9-2606
35 E. Wacker Drive, Chicago 1, III.
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And on the West Coast:
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Harold Lindley, Vice President
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Exbrook 2-3407
James Alspaugh, Manager
There is an old copy-book proverb that you can't buy experience.
But with H-R Representatives, you can HIRE it.
H-R Representatives was founded by mature men who collectively
have one of the most exceptional combinations of years of
sales and advertising experiences to be found in the radio and
television industry. And of utmost importance, these sales-seasoned
veterans are not desk-bound because they spend their normal
working hours pounding pavements, carrying the sales stories of
the stations they represent to advertising agencies and advertisers.
Because H-R has a policy on sending a MAN to do a MAN'S
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ROADCASTING • Telecasting
June 2, 1952 • Page 37
Radio Tax Relief
(Continued from page 23)
tion. If he lost money in days of
pioneering in the new field, he was
more than likely the money-maker
starting in 1950. The differences
between 1950 and 1951 to the base
period of ' 1947-1949 in earnings
were great enough to make a com-
parative difference in the amount
of money he would have had to pay
Uncle Sam.
Subsequently, a relief provision
was written into the Excess Profits
Law in the 82d Congress. It was
hailed as a victory for the industry
[B»T, Oct. 15, 1951]. By the same
token, the Miller bill could prove
a variable windfall for the licensee
who owns radio along with other
businesses.
The bill was introduced with
nary a murmur last Monday. Just
how much chance the bill would
have this session of Congress was
doubtful. Lawmakers are not will-
ing to change the tax law this
year. In any event, Rep. Miller
could be expected to re-introduce
the measure early next year.
It adds a subsection (e) to Sec.
459 (which contains the TV relief
section) of the Internal Revenue
Code. It reads as follows:
"(e) RADIO BROADCASTING COM-
PANIES.—
"(1) In the case of a taxpayer, en-
gaged in the business of radio broad-
casting throughout a period beginning
during, but not prior to, the 36-month
period ending on the last day of its
base period, and ending with the close
of the taxable year, and not engaged
in the business of television broad-
casting prior to January 1, 1951, the
taxpayer's average base period net in-
come computed under this subsection
shall be computed as follows:
"(A) If the taxpayer was engaged
during its base period in any business
or businesses other than radio broad-
casting, by computing the average
base period net income under section
435 (d) for such other business or
businesses (determined without re-
gard to income deductions, losses, or
other items attributable to the radio
broadcasting business).
"(B) By multiplying such part of
its. total assets (as defined in section
442 (f)), for the last day of its base
period as was attributable to the radio
broadcasting business by the base pe-
riod rate of return determined under
section 447 (c) for the industry clas-
sification which includes radio broad-
casting. The amount so computed shall
be reduced by an amount equal to
such portion of the total interest paid
or incurred by the taxpayer for the
period of 12 months following the
close of its base period, as is attrib-
utable to its radio broadcasting busi-
ness.
"(C) By adding the amount com-
puted under subparagraph (B) to the
amount, if any, computed under sub-
paragraph (A).
"(2) RULES FOR APPLICATION OF
SUBSECTION.—
"(A) For the purpose of section
435 (a) (1) (B), an average base pe-
riod net income determined under this
subsection shall be considered an av-
erage base period net income deter-
mined under section 435 (d); but in
computing the base period capital ad-
dition under section 435 (f), the com-
putations under such section shall be
Page 38 • June 2, 1952
WSB LIMITS
NEWLY-ELECTED officers of the Indiana Radio Newsmen at their meeting
May 23 coincident with Indiana Broadcasters Assn. sessions, at WIRE In-
dianapolis are (I to r) Phil Haines, WTRC Elkhart, 1st vice president; Ruth
Dunagin, WFIU Bloomington, treasurer and editor of the IRN Bulletin; Howard
Stevens, WBOW Terre Haute, president, and Spencer Danes, WKBV Richmond,
secretary.
adjusted, under regulations prescribed
by the Secretary, so as to exclude
therefrom items attributable to the
radio broadcasting business.
"(B) If any part of the total assets
referred to in paragraph (1) (B) were
acquired, directly or indirectly,
through the use of assets attributable
at any time during the base period to
a business of the taxpayer other than
radio broadcasting, the amount deter-
mined under paragraph 2 (A) shall be
properly adjusted by eliminating from
the excess profits net income (com-
puted for the purpose of paragraph
2 (A)) for each month prior to such
acquisition, such portion thereof as
is attributable to the assets used, di-
rectly or indirectly, for such acquisi-
tion. For the purpose of this sub-
paragraph, the excess profits net in-
come for any month shall be attrib-
uted to such assets on the basis of
the ratio, as of the beginning of the
day of the acquisition, of such assets
to total assets (as defined in section
442 (f)) determined without regard to
assets attributable to the radio broad-
casting business.
"(C) The Secretary shall by regula-
tions prescribe rules for the applica-
tion of this subsection, including rules
for the computation of the taxpayer's
net capital addition or reduction.
"(3) APPLICATION OF PART II.—
"The Secretary shall prescribe regu-
lations for the application of part II
for the purpose of this subsection in
the case of an acquiring corporation
or a component corporation in a trans-
action described in section 461 (a)
which occurred prior to the close of
the base period of the acquiring cor-
poration and the respective component
corporations."
SEC. 2. TECHNICAL AMEND-
MENT.— Subsection (e) of section 459
is hereby designated as subsection (f).
SEC. 3. EFFECTIVE DATE.— The
amendments made by this Act shall be
applicable with respect to taxable
years ending after June 30, 1950.
WIVI Starts
WIVI Christiansted, St. Croix,
Virgin Islands, began operations
at 6:30 a.m. May 15. WIVI has ap-
pointed Pan American Broadcast-
ing Co. as its exclusive internation-
al representative. Operating with
250 w on 1310 kc, station is under
supervision of General Manager
Edward M. Vickers, who also
serves as technical supervisor.
June 2: BAB Sales Clinic, Portland, Me.
June 3-5: Public hearings on House
Commerce subcommittee investiga-
tion of "immoral" radio and tele-
vision programs, 10 a.m., Room 1334.
New House Office Bldg., Washington.
June 4: BAB Sales Clinic, Boston.
June 5: BAB Sales Clinic, Providence.
June 5-6: Kentucky Broadcasters Assn.
semi-annual meeting, Seelbach Hotel,
Louisville.
June 5-6: NARTB TV Code Review
Board, NARTB hdqrs., Washington.
June 6: BAB Sales Clinic, Hartford.
June 8-11: Adv. Federation of America
48th Annual Convention and Exhibit,
Waldorf-Astoria Hotel, New York.
June 9-10: NARTB TV Board, The
Homestead, Hot Springs, Va.
June 12-13: NARTB Radio Board,
NARTB hdqrs., Washington.
June 16: BAB Sales Clinic, Philadelphia.
June 16-17: American Marketing Assn.,
conference, Netherland Plaza Hotel,
Cincinnati.
June 16-17: National Assn. Radio Farm
Directors, spring meeting, Raleigh
Hotel, Washington.
June 16-19: National Advertising
Agency Network, annual management
conference, Skytop Lodge, Skytop,
Pa.
June 18: BAB Sales Clinic, Baltimore.
June 18-20: FTC hearing on proposed
radio-TV trade practice rules, Federal
rules, Federal Trade Commission
Bldg., 6th & Pennsylvania Ave.,
N. W., Washington.
June 19: BAB Sales Clinic, Washington.
June 19-20: North Carolina Assn. of
Broadcasters convention, Nag's Head.
N. C.
June 20-21: Communications Institute
Bowling Green State U., Bowling
Green, Ohio.
June 22-26: Advertising Assn. of the
West, annual convention, Olympic
Hotel, Seattle.
June 29- July 2: National Industrial Ad-
vertisers Assn., annual conference,
Palmer House, Chicago.
June 30: BAB Sales Clinic, Syracuse.
July 1: BAB Sales Clinic, Buffalo.
July 1: FCC to commence TV applica-
tion processing.
July 3: BAB Sales Clinic, Pittsburgh.
July 7: Republican National Conven-
tion, International Amphitheatre,
Chicago.
July 14: BAB Sales Clinic, Detroit.
July 16: BAB Sales Clinic, Cleveland.
July 18: BAB Sales Clinic, Indianapolis.
July 21: BAB Sales Clinic, Chicago.
July 21: Democratic National Conven-
tion, International Amphitheatre.
Chicago.
Opined by NARTB's Doherty
WAGE Stabilization Board should,
devote its functions only to em-
ploye relations "which bear upon
the inflationary picture, and its
regulations and decisions should
require prior approval of the na-
tion's Economic Stabilizer.
These opinions were offered to
the House Education and Labor
Committee in Washington last
Wednesday by Richard P. Doherty,
industry member of the WSB and
NARTB Employe-Employer Rela-
tions director. The committee held
hearings on a resolution (H Res
532) authorizing a probe of WSB
policies as an outgrowth of the
steel wage dispute.
"A further pressure of rising la-
bor costs has the grave potential
danger of generating a very real
recession in business activity," Mr.
Doherty warned, in reviewing
board practices. He charged that
WSB had been evaluated without
regard to the "real and far-reach-
ing impact . . . upon collective bar-
gaining procedures of the nation,"
of which, he said, the board is the
"architect."
Mr. Doherty personally felt that
wage stabilization should be con-
signed to "the deep freezer" or,
failing that, be subject to scrutiny
of a congressional "watchdog" com-
mittee. In any event, it should be
deprived of "autonomous rights to
act in the area of national stabi-
lization designed for the good of
all the people. ..."
As an example, Mr. Doherty
noted that WSB rules and regula-
tions are universally accepted by
unions and workers as "indicating
minimum available floors." Union
security does not fall within the
board's bailiwick, he added.
Wages of radio-TV and other
industries are subject to board
jurisdiction under current economic
controls legislation.
July 23: BAB Sales Clinic, Milwaukee.
July 25: BAB Sales Clinic, Minneapolis.
July 28: BAB Sales Clinic, Denver.
July 30: BAB Sales Clinic, Salt Lake
City.
Aug. 15: BAB Sales Clinic, Dallas.
Aug. 18 : BAB Sales Clinic, San Antonio.
Aug. 20: BAB Sales Clinic, Houston.
Aug. 22: BAB Sales Clinic, New Orleans.
Aug. 24-25: Arkansas Broadcasters
Assn. meeting and sales clinic, Marion
Hotel, Little Rock.
Aug. 25: BAB Sales Clinic, Miami.
Sept. 8: BAB Sales Clinic, Cincinnati.
Sept. 10: BAB Sales Clinic, Louisville.
Septi 12: BAB Sales Clinic, Nashville.
Sept. 15: BAB Sales Clinic, Little Rock.
Sept. 17: BAB Sales Clinic, Birming-
ham.
Sept. 19: BAB Sales Clinic, Atlanta.
Sept. 20: IRE conference, Iowa section,
Roosevelt Hotel, Cedar Rapids.
Sept. 28-Oct. 1: Assn. of National Ad-
vertisers fall meeting, Hotel Plaza,
New York.
Sept. 29-Oct. 1: National Electronics
Conference, eighth annual confer-
ence, Sherman Hotel, Chicago.
BROADCASTING • Telecasting
NOW... Filament-to-Grid Shorts
Federal's F-892
FIRST with the new, proved design
Double Helical Filament
• Does away with BOWING!
• Greatly increases tube LIFE!
F-892
FOR 5 and 10 KW
BROADCAST
TRANSMITTERS
and
ELECTRONIC
HEATING
EQUIPMENT
Cut-away View
of Federal's
Double Helical
Filament
Another important Federal "First" is the new
Double Helical Filament— for Federal's re-de-
signed F-892!
The design has been completely checked and
subjected to numerous filament cycling tests
equivalent to two years' operation in normal
broadcast equipment.
One tube filament was cycled 1 500 times— 1000
times with the starting current twice rated, and
500 times with the starting current four times
rated— without movement or distortion!
Wound through 360° for mechanical stability
and carrying opposing electrical fields which
provide improved electrical stability, the F-892's
Double Helical Filament definitely eliminates
bowing— one of the primary causes of filament-
to-grid shorts. For proof, all F-892 's now in the
field are still in service!
For full information on Federal's sturdier,
longer-life, more dependable F-892, write
to Vacuum Tube Division, Dept. K-568.
"Federal always has made better tubes"
Federal Telephone and Radio Corporation
100 K INGSL AN D ROAD, CLIFTON, NEW JERSEY
In Canada
Export Dh
rig Company, Ltd., Montreal, P. Q.
rd Electric Corp., 67 Broad St., N.Y.
BROADCASTING • Telecasting
June 2, 1952 • Page 39
Gn the dotted line
BARTON A. STEBBINS (seated) of Los Angeles agency bearing his name,
renews Signal Oil Co. sponsorship of The Whistler on 21 CBS Paeific and
Mountain stations. Standing (I to r): H. K. Carpenter, network acct. exec-
William Shaw. CPN mgr.; Edwin W. Buckalew, CPN asst. gen. mgr. for sis.
SMILING after sponsorship renewal
are (I to r) Ralph M. Barker, star
of WCOP Boston's The Old Salt; Ed
Shea, media dir., James Thomas
Chirurg Co., Rudy Bruce, adv. mgr..
New England Coke Co.
MORRY AXELROD, mdse. dir.. Thrifty
Drug Stores, signs for $75,000 spot
campaign on KLAC Hollywood. Stand-
ing (I to r): Don Breyer, exec. y. p.,
Factor-Breyer, L. A., and Larry Bus-
kett, KLAC sis. mgr.
W. A. AVERY (seated) of W. T.
Grant Co., signs for KXYZ Houston's
Bill Roberts' Town Crier of the Air.
Standing (I to r): Bill Roberts, prog,
star; Ted Hills, KXYZ mgr., Fred
Presley, Grant adv. mgr.
LLOYD FRIEND, exec, dir., Mid-South
Milk Producers Assn., arranges for
Dugout Dope and baseball scorecast
over WHBQ Memphis. Frank Willis,
WHBQ acct. exec, witnesses signing.
COMPLETING Cleveland transfer of Ohio Story to WGAR are (seated, I to r)
Nelson Olmstead, prog, narrator, and L. L. Evert, asst. to v. p., Ohio Bell
Telephone Co., sponsor; standing (I to r): Mannie Eisner, WGAR sis. rep.; Bob
Dailey, McCann-Erickson acct. exec, and John B. Garfield, WGAR sis. mgr.
'SEIZURE POWER'
McCarran Moves to
Test Truman Claim
A CONGRESSIONAL move to test President Truman's contention that
he has "inherent power" to seize private property — both disclaimed anc
reiterated since mid-April by the Chief Executive — was gathering stean:
on Capitol Hill last week.
It was plain that, while the Su- * —
preme Court had not yet announced
its decision in the steel seizure case,
some members of both the Senate
and House were disturbed over the
far-reaching implications of Mr.
Truman's statements.
The basic underlying issue since
the seizure threat was first raised
by Mr. Truman at his April 17
news conference is whether the
President may, under certain cir-
cumstances, seize radio-TV, press
and other private property under
the Constitution.
To crystalize the controversy,
Sen. Pat McCarran (D-Nev.), chair-
man of the powerful Senate Judi-
ciary Committee, last Monday in-
troduced a resolution (S J Res 158)
which would specifically prohibit
such seizure by Constitutional
amendment.
Extent of Proposal
The McCarran proposal, which
was referred to his own committee,
would amend the Constitution to
provide that "the executive power
of the United States shall not be
construed to extend at any time to
any taking of private property
other than in a manner prescribed
by law."
Committee authorities acknowl-
edged that this would embrace all
"private property" including radio,
television and press industries of
communications not falling within
the realm of public utilities.
Sen. McCarran, in stating his
proposal, explained:
The purpose ... is to eliminate not
only all doubt, if doubt there be, but
also all argument over the question of
whether the President has any right,
inherent or otherwise, to seize an in-
dustry, or any other private property,
when he has not been authorized to do
so by a law passed by the Congress.
Sen. McCarran said no question
could arise as to inherent powers if
his amendment were adopted by two-
thirds of the Senate and House and
ratified by the legislatures of three-
fourths of the states. He said he
is hopeful for committee action in
"the near future" and that he would
strive for Senate consideration "at
the earliest possible date."
The Nevada Democrat explained
there is need beyond the present
steel case for a "desirable safe-
guard at any time, for it can never
be foretold whether some future
President might not be or become
despotically inclined, power mad,
careless of individual liberties,
contemptuous of the Constitution,
excessively military minded or
otherwise inclined to the usurpa-
tion of power."
In the immediate instance, it
would be "clearly necessary" if the
Supreme Court rules in favor of the
steel industry seizure, he added.
Government could seize industries
in labor disputes only if Congres:
gave power by law.
Sen. McCarran felt his resolution
would not bind the President's ex
ercise of powers in a given emer
gency but would prohibit him from
seizing industry per se — "at any
time" — without statutory authority.
The question of seizure is per-
haps less academic for newspaper
publishers as quasi-public institu-
tions than for radio-TV station
owners licensed within the struc-
ture of the Communications Act.
But again, fear has been raised that
the President could seize stations
short of a war-type emergency—
viz., in a labor dispute or under
other conditions.
The question with respect to ra-
dio-press seizure initially was
raised last April by Col. J. Hale
Steinman, co-publisher of the Stein-
man newspapers (which own radio-
TV properties). Mr. Truman said
that under certain circumstances
the President must act in the best
interest of the country. On April
24, he denounced as so much hooey
any idea as to whether he could
seize stations and newspapers. But
again, at his May 22 news confer-
ence, he said he felt he had in-
herent power of seizure over in-
dustry.
Provisions for Seizure Cited
Radio and TV stations under Sec.
606 (c) of the Act are subject to
seizure upon Presidential proclama-
tion "that there exists war or threat
of war, or a state of public peril or
disaster or other national emer-
gency, or in order to preserve the
neutrality of the United States."
The Communications Act was re-
vised last October and implemented
with an Executive Order in Decem-
ber. Seizure is spelled in the pro-
vision to authorize "use or control"
of any station by a government
agency.
What is not generally known is
that a disclaimer of inherent pow-
ers was attached to the Emergency
War Powers Act as first extended
last April to June, 1 and again last
week to June 15. Sense of the orig-
inal rider is that nothing in the act
shall be construed as providing au-
thorization for seizure of private
property — strictly aside from the
Constitutional question.
Both the Senate and House Judi-
ciary Committees rejected more
definitive initial proposals along
that line and sent the legislation
(S J Res 156) to the White House
to meet the June 1 expiration dead-
line. Intent to consider this pro-
viso in a Constitutional light is
promised before the Act is extended
again beyond June 15.
"300
BROADCAST
Photo by Loulen Studio for The Haloid Company.
Taken at Fairport Hatcheries, N. Y.
Here Are the HEW Hi-Fidelity
Slender "300" Series
Bi-Directional Gradient1 Microphones1
Here are the finest of all the "slender"
microphones yet produced. They combine
the best features of conventional velocity
microphones with an advanced acoustic
design. Here, indeed, are high-fidelity
microphones which deserye superlative
descriptions because of their outstanding
performance and remarkable ruggedness.
The "300" Series are multi-impedance
velocity microphones of such a high order
that they belong in a class by themselves!
They provide a Bi-Directional pickup pat-
tern— permitting greater performer free-
dom (performers can stand at a 73%
greater distance from the microphone!).
The "300" and "315" will pick up voice and
music from front and back — yet discrimi-
nate against unwanted noises from the
sides. They reduce reverberation and pick-
up of distracting random noises by 66%!
The Model "300" is a miniature high-
fidelity Gradient1 Microphone with excep-
tionally smooth peak-free response — 40 to
15,000 c.p.s. — specially designed to meet
the exacting requirements of TV and radio
broadcasting. Its Bi-Directional Polar pat-
tern is effective over a broad frequency range.
Model "315" General Purpose is similar
in size, design and technical features to the
Model "300," and is finished in a rich, soft
chrome. It is ideal for those numerous pub-
lic address applications where its stream-
lined design and striking beauty lend
dignity and prestige to any setting in
which it is used. Its Bi-Directional pickup
pattern is extensive over a broad frequency
range (50 to 12,000 c.p.s.). It permits the
sound system to be operated at a level
almost 6 db higher than is possible with non-
directional (omni-directional) microphones!
IMPEDANCE TABLE
OUTPUT LEVEL
L— 35-50 ohms
58.7 db below 1 Milliwatt
per 10 microbar signal
M— 150-250 ohms
59.5 db below 1 Milliwatt
per 10 microbar signal
H— High
57.0 db below 1 volt per
microbar
MODEL
CABLE
CODE
LIST PRICE
"300"
20 ft.
RUDOW
$125.00
"315"
20 ft.
RUDOX
$ 75.00
Shure Patents Pending
SHURE BROTHERS, Inc.
225 West Huron Street, Chicago 10, Illinois
Manufacturers of Microphones and
Cable Address: SHUREMICRO
Acoustic Devices
BROADCASTING • Telecasting
June 2, 1952 • Page 41
And now the H PL is
June 2: CBS Radio's big 50,000-watt affiliate in Charlotte, WBT, becomes
the twelfth station to broadcast locally the most sales-effective participating
program in all broadcasting— The Housewives' Protective League.
Starting today, WBT (which has a greater audience in Charlotte than all other .
stations combined and virtually no competition from other Charlotte stations throughout
the rest of its 62-county-unit area) carries the daily HPL programs throughout a
sales territory where 562,860 well-to-do radio families live and listen . . . and where last
year retail sales added up to a walloping $1,712,165,000!
Now, with the addition of WBT, you can buy The Housewives' Protective League
on twelve big stations (each of which has the largest average audience in its area),
or on any one or any combination of these stations. All together, they cover 16,351,650
radio homes (38.8% of the nation's total), and $60,480,583,000 worth of retail
sales (40% of the nation's total).
Ironclad proof of the HPL's ability to sell your product lies in the partial list of
advertisers (right) who have used the HPL in recent months. Their success is the
reason the HPL is known far and wide as "the program that sponsors the product—
the most sales-effective participating program in all broadcasting."
For information about the HPL, call the stations, their national representatives or...
THE HOUSEWIVES' PROTECTIVE LEAGUE
485 Madison Ave., N.Y. (Plaza 5-2000) -Columbia Square, Los Angeles (Hollywood 9-1212)
Sources: Sales Management, May 1952; BMB, 50-100% daytime audience area; Pulse of Charlotte
■4,
tthe Carolinas
...onWBT!
The HPL Markets:
50,000-watt war
50,Q0Q-woti WRVA
50,000-woff WBBM*
50,000-waff KNX
50,O<M
50,00CWaff WCCO
waH WCSS
CBS Radio Spot Sales except KIRO, whic
AMONG THE ADVERTISERS WHO HAVE
USED THE HPL IN RECENT MONTHS:
Admiracion Shampoo
Allstate Insurance Co.
Allied Molasses Co., Inc.
All Sweet Margarine
American Chicle Co.
American Safety Razor Corp.
American Security & Trust Co.
Asbeston Ironing Board Covers
Avco Manufacturing Corp.
B in B Mushrooms
B & M Baked Beans
Bamby Bread
Birds Eye
Blue Coal
Bon Ami
Bondgards Creamery
The Borden Company
Bosco
Boston Globe
Brick's Social Club Mince Meat
Briggs & Co. Frankfurters
Brisk
Capitol Frito Co. Corn Chips
Centennial Flour
Cheer
College Inn Food Products Co.
Country Squire Turkeys
Dennison's Chili and Catsup
Diet Delight
Dining Car Coffee
Dodge Division, Chrysler Corp.
Doehla Greeting Cards, Inc.
Doeskin Tissues
Downyflake Waffles
Drano
Dromedary Mixes
Early California Olives
Economy Cup Coffee
Embassy Dairy
Empire Crafts Silver Plan
Fels & Company
First Federal Savings & Loan
Fleischmann's Yeast
Florida Citrus
Ford Motor Co.
Franilla Ice Cream
G. Washington Coffee
Galbraith's Lumber
Gaymont Lab. Yogurt
General Electric Co., Lamps
Gibbs & Company
Gill's Hotel Special Coffee
I. J. Grass Noodle Co., Inc.
Griffin Shoe Polish
H-0 Oats
Habitant Soup Co.
Handi Food Products Co.
Hellmann's Mayonnaise
Henacres Poultry Farm
Hillman Minx
Hills Bros. Coffee
Hires Root Beer
Holiday Brands Soluble Coffee
Holiday Magazine
Home-Style Frozen Waffles
Hood Rubber Company
Hood's Milk Co.
Hot Shoppes
Hoyt Brothers Pie Mixes
International Harvester Co.
lodent Tooth Paste
Interwoven Stocking Co.
Jelke's Good Luck Margarine
Jerman Brothers, Inc.
Herb Jones Scouring Cloth
Joy Hosiery Mills
Juice Industries
Ken-L-Products Dog Food
Kenu
Kiplinger Letter
Krey Packing Co.
La Choy
La France
Ladies' Home Journal
Lava Soap
Libby, McNeill & Libby
Lion Brand Paints
Lite Soap
Look Magazine
Lyon Van & Storage Co.
Marcel Paper Mills, Inc.
Frank Mann Potato Chips
McCrory's Stores, Inc.
Metropolitan Federal Savings
Metropolitan Poultry Co.
Milani Foods Salad Dressings
Milnot
National Biscuit Co.
Nestea
Nucoa
O-Cel-0 Sponges
Olson Rug Co.
Ottenberg's Bakers
Pal Orangeade
Pepsi-Cola
Pequot Mills
Peter Paul, Inc.
Pevely Dairy Products
Philadelphia Dairy Products
Pioneer Laundry
Plymouth Rock Gelatine
Rayex
Realemon
Red Devil Soot Remover
Reddi-Wip
Rockingham Poultry Co.
Sandwick's Candies
Sanitary Rug Co.
Scribbans-Kemp Biscuits
Sears Roebuck & Co.
Seaside Lima Beans
Seven-Up
F. H. Snow Canning Co., Inc.
So Good Potato Chip Co.
Sofskin Creme
Spandy
Stokely-Van Camp, Inc.
Sunkist Lemons
Sure-Jel
Swans Down Flour
Sweetheart Soap
Swift & Company
Teddy's Sea Food
Tide
Tip-Top Bread
Tip Top Orange Juice
Toucans Juices
Trend Detergent
U.S. School of Music
Universal Trading
Children's Records
Vess Beverages
Washington Flour
Washington State Apple
Advertising Commission
Washington State
Fruit Commission
Western Beet
Sugar Producers
Whirlpool Washers
White Star Tuna
Whiting's Milk
Wilbert's Wax
Wilkins Coffee
Wilson's Evaporated Milk
Windex
Woodward & Lothrop
Youngstown Kitchens
Yuban Coffee
Zenith Hearing Aids
DEFENSE ORDERS
Rep. Brown Hits Policy
CURRENT military procurement
policy of channeling defense con-
tracts to key - industries on the
basis of local employment needs
rather than lowest bids drew Con-
gressional censure May 22.
Rep. Paul Brown (D-Ga.) served
notice that members of the south-
ern bloc in Congress would wreck
economic controls legislation if
necessary to forestall the practice
in the apparel industry. Other in-
dustries were not mentioned, but
the practice has been followed in
electronics and elsewhere by mili-
tary authorities since former De-
fense Mobilizer Charles E. Wilson
first announced it last year.
Congressman Brown and others
protested on grounds southern in-
dustries would suffer because of
the procurement policy.
Advertisement
CDC APPROVALS
WCCO Minneapolis-St. Paul aired its 100th remote broadcast from Lewis-
ville, Minn., 115 miles from its studios. Show, Our Own Bob, originated in
Our Own Hardware store. Happy to have overcome engineering headaches
of the long remote are (I to r) Steve P. Duffy, president-general manager.
Our Own Hardware Co.; Phil Lewis, WCCO assistant sales manager; Bob
DeHaven, star of show, and Art Lund, radio-TV vice president, Campbell-
Mithun Adv.
Printers' Ink Puts
"Spotlight" on Spots
Our June 27th issue will carry a major
editorial report, telling why "Spots" are
so productive -- and how to use them.
Now, because Spot Radio is
commanding increased atten-
tion by advertisers and agen-
cies, AND is being used by
thousands of local advertisers,
our editors traveled far and
wide interviewing advertisers
throughout the country to ob-
tain the material used.
Actual case histories that
show how Spot Radio is now
helping to sell coffee, tractor
brakes, shirts, beer, varnish,
sewing lessons, fly killers, beans
and a host of other products
and services, are included in
this up to the minute report.
Some of the "Spot" features
of this article give you the facts
on — The Growth of National
Spot Radio Volume, Why Na-
tional Advertisers are using Spot
Radio, Different Types of Na-
tional Spot Radio, How Spot
Radio Fits Into the Complete
Advertising Program, and Sales
and Advertising Programs That
Spot Solves Best.
This is an issue that should
carry the story of your market
and your station, because of our
total audience of 23,309 readers,
more than two-thirds are buy-
ers of advertis-
ing— Sales man-
agers, regional
managers, ad-
vertising mana-
gers, and top
man a g e m e n t
who give the fi-
nal O.K. to agen-
cy executives who buy literally
thousands of Spot Radio Pro-
grams in all parts of the coun-
try.
Closing date for this issue is
June 17, so please wire, write or
phone us your reservation
today.
Rates Width Depth
Two-page spread $1,040 15" 10"
Full page 520 7 10
Two-thirds page 365 4% 10
One-half page 275 4% iya
One-third page 185 2y4 10
One-sixth page 95 21,! 4%
(Standard Colors: $125 per color extra)
•. Contract advertisers receive
the benefit of frequency dis-
counts, of course.
The dates again: Closing
date — June 17; publication date
—June 27.
ROBERT E. KENYON, JR.
Advertising, Director
Printers' Ink
205 East 42nd Street, Nei
Chicago • Pasadena • Atlanta ■
York 17, N. Y.
Boston • London
FTC RULES TALK
Appliance Groups to Meet
REPRESENTATIVES of major
radio-TV appliance trade groups
are expected to attend a three-day
conference June 18-20 tentatively
set by the Federal Trade Commis-
sion for discussion of trade prac-
tice rules proposed by the special
All-Industry Committee [B*T, May
12].
Among organizations expected to
send representatives are the Na-
tional Electronics Distributors
Assn., National Television Dealers
Assn., National Assn. of Cathode
Ray Tube Mfrs., and National
Appliance & Radio Dealers Assn.
Officials of Radio-Television Mfrs.
Assn. and individual firms also will
attend.
The commission has set aside
three days, rather than one, with
the hope industry segments can
agree on radio-TV trade practice
rules drafted by the committee.
Paul Butz, FTC Trade Practice
Bureau chairman, will preside.
FTC then will prepare a final
draft and set a hearing at which
any group may appeal the final
rules. FTC authorities held out the
possibility rules may be adopted by
this fall or early 1953. The rules
would extend radio practices to
television, with certain modifica-
tions.
Brightman Named
SAMUEL C. BRIGHTMAN, for-
mer newspaper correspondent and
radio newsman, has been named
publicity director for the Demo-
cratic National Committee. Ap-
pointment of Mr. Brightman, who
has been serving as acting publicity
director since the resignation of
Charles Van Devander last month,
was announced last Tuesday by
National Chairman Frank E. Mc-
Kinney. Mr. Brightman formerly
was Washington correspondent for
the Louisville Courier - Journal
(WHAS-AM-TV) and also was on
the news staff of KSD St. Louis,
the St. Louis Star-Times and the
Cincinnati Post.
Board of Governors Issues;
FOURTEEN Canadian stations '
were recommended for stock trans-
fers and two to be licensed for
emergency transmitters. Actions
were taken at the May meeting of
the Canadian Broadcasting Corp.
board of governors held at Quebec
City, May 16. Emergency trans-
mitters were recommended for
CHLP Montreal, 250 w, and CJON
St. John's, Newfoundland, 100 w.
Transfer of the license of CHUB
Nanaimo, was necessitated with
control changing from George
Randall to Standard Broadcasting
Co. Ltd., in which the Vancouver
Sun has some interest.
CJNT Quebec, changed hands
from Goodwill Broadcasters of
Quebec Inc., to H. Bouffard, J. M.
Dessureault and Jean-Paul St.
Laurent, all of Quebec, holding
equal shares. CKXL Calgary,
changed hands, with Fred Shaw,
formerly of CFAC Calgary, and
C. E. Chesher, Calgary, obtaining
majority control.
Other stations whose applications for
share transfers were recommended In-
cluded CKOM Saskatoon, CHNC New
Carlisle, CKLN Nelson, CKOK Pentlc-
ton, CJOB Winnipeg, CFAR Flin Flon,
CJBR Rimouski, CKNB Campbellton,
CKRS Jonquiere, CKBW Bridgewater,
and CJLS Yarmouth.
Inaugural Plans Begin
FIRST marks of organization for
arrangements committee on Capitol
Hill for inauguration of the U. S.
President-elect next January are
under way. House Speaker Sam
Rayburn (D-Tex.) has appointed
himself, Majority Leader John
McCormack (D-Mass.) and Joseph
Martin (R-Mass.), the minority
leader, as the House members to
serve jointly with three Senators
already appointed by Vice Presi-
dent Alben Barkley. The Senators
are Carl Hayden (D-Ariz.), prob-
able chairman, Majority Leader
Ernest W. McFarland (D-Ariz.)
and Styles Bridges (R-N. H.), the
minority leader. Work on stands
and temporary seating arrange-
ments should be under way by fall.
WSNY BACK PAT
Given for Safety Work
CONGRATULATIONS have gone
to WSNY Schenectady, N. Y., from
the city's mayor, city manager and
President Bob Hanna of the
Schenectady Chamber of Com-
merce, upon the station's receipt
of a public interest award from
the National Safety Council for
"exceptional service to safety"
[B»T, April 28].
According to Winslow Leighton,
WSNY president and general man-
ager, its Van de Car & the News
program was largely responsible
for the award. The station ran an
appreciation ad in the local city
newspaper May 5, noting also its
awards in Billboard magazine's
competition. Mr. Hanna is broad-
casting manager for GE's WGY
WGFM (FM) and WRGB (TV)
Schenectady.
Page 44 • June 2, 1952
BROADCASTING • Telecasting
FOR ALL FREQUENCIES
Mycalex, the ideal insulation, offers low loss and high dielectric
strength. It is impervious to oil or water, free from carbonization,
withstands high temperature and humidity. Mycalex remains dimen-
sionally stable permanently and possesses excellent mechanical
characteristics. In its present high state of development, Mycalex
combines every important insulating advantage — -including econ-
omy. Mycalex is available in sheets and rods, can be injection or
compression molded to close tolerance, is readily machineable, can
be tapped, drilled, threaded and ground.
INJECTION MOLDED GRADES
MYCALEX 410
MYCALEX 410X
Mycalex 410 is ap-
proved fully as
Grade L-4B under
National Military
Establishment Spec-
ification JAN -I -10
"Insulating Materi-
als, Ceramics, Ra-
dio, Class L."
Power Factor, 1 megacycle
Dielectric Constant, 1 megacycle-
Loss Factor, 1 megacycle
-.0.0015
9.2
0.014
___400
lxlO15
350
Water Absorption, % in 24 hours nil
Tensile Strength, psi 6000
Dielectric Strength, volts/mil
Volume Resistivity, ohm-cm
Max. Safe Operating Temp., "L
Power Factor, 1 megacycle
Dielectric Constant, 1 megacycle.
Loss factor, 1 megacycle..
.0.012
_.6.9
Dielectric Strength, volts/mil__ 400
Volume Resistivity, ohm -cm 5x10' 4
Max. Safe Operating Temp., °C 350
Water Absorption, % in 24 hours nil
Tensile Strength, psi 6000
Mycalex 41 OX can
be injection molded,
with or without
metal inserts, to
extremely close
tolerances.
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Dielectric Strength, volts/mil 500
Volume Resistivity, ohm-cm 2xl015
Arc Resistance, seconds 300
Max. Safe Operating Temp., °C ._370
Water Absorption, % in 24 hours nil
Tensile Strength, psi 6000
MYCALEX K-IO
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Fractional Decrease of Capacitance
with Temperature Change_ 0.0056
Fractional Increase of Capacitance
with Temperature Change 0.0076
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BROADCASTING • Telecasting
June 2, 1952 • Page 45
BBB REPORT
Notes Set Inquiries
ADVERTISING, merchandising
and servicing of television sets con-
tinued to be the largest problem
for the Better Business Bureaus
during 1951, an annual report has
indicated.
Of 80,548 communications to the
bureaus about television, 53% were
complaints, with the greatest num-
ber occurring early in the year,
President Victor H. Nyborg re-
ported. Nearly half the inquiries
and complaints received by the col-
lective bureaus during the year
pertained to merchandising, he
said, and 12% of these referred to
TV sets, a percentage matched only
by construction inquiries. Radio
and music were the subject of 2%
of the merchandise communications.
In terms of services rendered by
the bureaus, television rose from
seventh place in 1950 to third place
in 1951 with some 80,548 consumers
contacting the bureaus with ques-
tions. In this category, television
was superseded — by numbers of
calls but not necessarily number of
complaints — by home construction
and solicitations.
Most common TV complaint was
that long delays were suffered by
consumers in waiting for their sets
to be serviced, which servicemen
attributed to unavailability of re-
placement parts and tubes. The
Better Business Bureaus appointed
a service committee which, meeting
with a counterpart from the Radio-
Television Mfrs. Assn., evolved
procedures for handling consumer
complaints on a national level.
Both groups also agreed to spon-
sor an educational booklet, explain-
ing factors in purchasing and serv-
icing a TV set, which will be dis-
tributed by RTMA and the Better
Business Bureaus upon publication
this year.
Progress was also reported for
the bureaus' "Truth in Advertising"
campaigns, under which almost
8,000 advertisements of the mil-
lions scanned required corrective
Advertiser Tie-in
A WASHINGTON, D. C, ap-
pliance dealer is using a radio
station to promote the sale
of TV sets — and programs
on a television station in the
same city. The arrange-
ment involved a tieup among
Phillips radio-television store,
WTOP-TV and WWDC Wash-
ington, as well as the agency,
Cohen & Miller. Phillips,
which sponsors half of Wash-
ington Senator baseball
broadcasts on WWDC, uses
commercials mentioning
WTOP-TV shows to push its
TV sets. TV stars and day
and time of program are cited
twice per game. Unusual tie-
in is natural for Arch Mc-
Donald, WWDC baseballcast-
er, who also is WTOP sports
director.
NEWSCASTER Henry Blanc (I) of Today's News on KPOJ Portland, Ore., greets
Gerrit Vander Ende, president of Pacific First Federal Savings & Loan Assn.,
Tacoma, Wash., eighth largest such association in the country, which has
purchased Mr. Blanc's noontime program for a special network in cities where
the association has branches, including KPOJ, KPUG Bellingham, Wash., KJR
Seattle, KTAC Tacoma and KORE Eugene, Ore. Ed Henry (r), KPOJ account
executive, made arrangements through The Condon Co. Inc., Tacoma, the
association's advertising agency.
action. Of those, 207 were referred
to law enforcement bodies for fur-
ther action, with the ultimate result
that questionable ads decreased by
about 8%. Mr. Nyborg said that
legitimate advertisers did a better
job of maintaining accuracy
throughout the year, that consum-
ers became more critical, and that
media continued to cooperate in
building higher advertising stand-
ards.
Publicity and education cam-
paigns of the bureaus used a total
of 2,492 radio spot announcements,
575 radio programs and 111 televi-
sion shows last year, it was noted.
milestones
► WBOW Terre Haute, Ind., is
planning special programs to cele-
brate its 25th anniversary June 15.
Many former KBOW personalities
are to be featured through taped
messages. WBOW also is conduct-
ing a "memory" contest, asking
listeners to write a letter on the
theme, "What I remember best
about WBOW."
FOUR JOIN AYER
Three in N. Y.; One Phila.
FOUR personnel changes in three
departments of N. W. Ayer & Son,
New York and Philadelphia, were
announced by the agency last week.
J. J. Clarke, sales manager,
Home Laundry Equipment Div. of
General Electric Co., joins the
plans - merchandising department
in Philadelphia today (Monday) ;
William F. Roseboom, former vice
president of public relations firm
of Davies, Emery & Roseboom,
joins the public relations depart-
ment in New York; Monica Geran,
promotion editor of Glamour maga-
zine, also moves into the New York
public relations department to-
day (Monday), and Robert Pavloff,
director of Temple U. alumni fund
and editor of Alumni Review, joins
the copy department in Phila-
delphia, also Monday.
New WICH Building
WICH Norwich, Conn., is now
operating from a new two-story
concrete block structure near its
transmitter on the outskirts of the
city. John Deme, WICH general
manager, announced the new sign-
on time of 5:30 a.m. and that Wil-
liam E. Kelly, city's newly-ap-
pointed superintendent of recrea-
tion, has been signed to handle the
G-7:45 a.m. duties.
► EIGHTIETH anniversary is be-
ing celebrated by Albert Frank-
Guenther Law Inc., New York, ad-
vertising agency, with trade dis-
tribution of brochure, "Eighty
Years of Advertising." Firm re-
calls its start as two-man financial
and transportation agency and ex-
pansion to all fields with annual
billings of about $10 million. Over
160 people now staff headquarters
office in New York and branches
in Boston, Chicago, Philadelphia,
Washington and San Francisco.
* * *
► RONALD DAWSON, radio-TV
actor-writer, on June 3 observes his
25th anniversary in radio.
► GUSTAV A. BOSLER, NBC
New York veteran employe who re-
tires at the end of June and who
was head of the network's model
shop most of his 25 years with
NBC, was honored at a surprise
party May 23 by .200 fellow em-
ployes and friends and was pre-
sented with a 25-year NBC plaque.
He has spent more than 40 years in
communications.
► PROGRAM, Meet the Press
(NBC radio, Sunday, 10-10:30 p.m. ;
NBC-TV, Sunday, 7:30-8 p.m.), will
celebrate its seventh anniversary
June 2. Martha Rountree and Law-
rence E. Spivak, owners of the pack-
age, will mark the occasion by a
"political supper" in Washington
on that date to which various Presi-
dential candidates have been invited
ADV. WRITEOFFS j
HST Hits Media Campaigns
PRESIDENT Truman last Tuesday
opened a new breach in the contro-
versy over alleged practices where-
by private companies use institu-
tional advertising and write it off
as deductible business expenses.
While the Chief Executive leveled
his guns at electric power concerns,
the attack recalls the move by Sen.
Hubert Humphrey (D-Minn.),
avowed administration supporter,
to curb through government so-
called "political" advertising as a
deductible tax expense. This pur-
pose also would be accomplished by
raising newspaper ad rates to dis-
courage "extravagant" advertising
[B«T, April 21, 14, 7].
Mr. Truman, addressing the
Electric Consumers Conference in
Washington, D. C. last Tuesday,
charged that private concerns were
embarked on a "vicious campaign"
to discredit public power projects
as socialism — through radio and
printed media. He said he might
seek a probe to see whether the
campaign violates the Federal Cor-
rupt Practices Act.
They "are spending millions and
millions of dollars on this cam-
paign. They are sponsoring nation-
wide radio programs which cost
many thousands of dollars every
week. They are running full-page
ads in the big magazines, month
after month," the President said.
Target of Mr. Truman's fire was
the Kansas City Power & Light Co.
Mr. Truman also noted that a
large advertising agency "actually
boasted" that its technique was so
successful that its "propaganda"
was posted by church ministers.
KOMO Binaural
HAILED as "sensationally success-
ful" was KOMO-AM-FM Seattle's
May 18 broadcast to the public of
binaural transmission over its AM
and FM facilities on Voices of the
Northwest, sponsored by the Seattle
First National Bank and featur-
ing the 41-member Adelphian con-
cert choir of the College of Puget
Sound, Tacoma. The airing was
under direction of Stanton Bennett,
chief development engineer for
KOMO. Binaural broadcast also
took place over WGN and WGNB
(FM) Chicago May 22 at the an-
nual Radio Parts Show and the
Audio Fair [B*T, May 26].
Page 46 • June 2, 1952
along with other public figures.
* * *
S»-KATL Houston marked its fifth
birthday on May 21. King H. Rob-
inson, vice president-general man-
ager, in an interview in the Houston
Press, traced the station's increase
from 1 kw to 5 kw and expansion
of staff personnel from 19 to 31.
* * *
► WBEN-TV Buffalo was four
years old May 14. No special ob-
servance was planned. During its
first few weeks of operation the sta-
tion was on the air 14 hours weekly
and now is on more than 14 hours
daily.
BROADCASTING • Telecasting
Publishers and station operators show increasing awareness
of media buyers' problems
You who use Standard Rate and CONSUMER
MARKETS as tools of your trade are thoroughly
familiar with the sfandard listings of media sta-
tistics and market data.
But do you realize the extent to which pub-
lishers and station operators supplement the
standardized data with additional media infor-
mation—In the form of Service-Ads?
They are realistically aware of your need for
information about things that make each station
or publication different from its contemporaries
—information that you cannot expect to find in
the standard listings.
They know, too, that you don't always have
the time you need to call in all of the media un-
der consideration to get answers to all the ques-
tions that arise in the course of selection.
So, last year, approximately 1,050 publica-
tions, radio and TV stations used space in SRDS
publications. They supplemented the information
in their listings in Standard Rate (or their markets'
listings in CONSUMER MARKETS) with Service-Ads
that reminded buyers of the important differ-
ences about their media values that they've been
registering through their promotion and their
representatives' contacts. Thus they keep wanted
information instantly available— on the spot— to
help the busy media buyer buy.
V IW BOCK FORD
DATA H— i.™
DIGEST
: !llllflir"~:::=r.:
- must BUiniRji
- aussirasuits
-. Or THE CODNTU
WSBT
PP
In the course of your
daily use of SRDS
and CONSUMER MARKETS
aon t rorger
-in Service-Ads like
these there is more
good help tor busy
media buyers.
s
s
STANDARD RATE & DATA SERVICE, INC.
Waller E. Bolthof, Publisher
the national authority serving the media-buying function
1740 RIDGE AVENUE • EVANSTON, ILLINOIS
SALES OFFICES: NEW YORK • CHICAGO • LOS ANGELES
Wishers of consumer magazine rates and daia • business publication rates and data • national network i
-vice • radio rates ond data • television rates and data • newspaper rates and data • transportation advertising :
es and data • A. B.C. weekly newspaper rates and data • consumer markets, serving the market-media selection function
NOTE: To Station Managers
Service-Ads have become such a valuable part of
SRDS publications that we want all advertising execu-
tives to know more about them. That's the story be-
hind the advertisement reproduced here; appearing
currently in Advertising Agency and Printers' Ink.
The information found in the srds monthly books
and consumer markets is often the last word
about your station and your market . . . the last word
seen by agency men when they're under pressure;
building a list or defending a list.
To help you make it the last word in effectiveness,
SRDS has interviewed research and media men, ac-
count executives, time buyers, advertising managers.
An analysis of their viewpoints, practices and needs
is available in the "Spot Radio Promotion Handbook"
(at cost: $1.00). Then, to help you convert these view-
points into Service-Ads that will really "sell by help-
ing buyers buy," we have condensed this information
into another handy booklet, "Copy Organizer for Serv-
ice-Ads in Radio Rates & Data." Available at cost, $ 1.00.
WALTER E. BOTTHOF, Publisher
ROBERT WASS News Director ... Special Events... fifteen 1
years experience makes his news job the most-listen ed-to in
Cleveland ... 15 years (radio news)
WAYNE JOHNSO
Newscaster . . . "voice
of the news" in
Cleveland ... 6 years
(radio news)
17 Newscasts every d
Press & International I
Mobile Unit • Telephom
National Convention Coverage for Northea
THE O. L. TAYLOR COMPANY • Natio
THE MUSIC • NEWS • SPORTS STATION FOR GREATER CLEVEI
SERVICE IS VITAL
RTHEASTERN OHIO
JERRY BOWMAN
Newscaster . . .
re- write man 15 years
(radio news)
BOB WEST
Reporter . . . Feature
Writer charge of
night news
All news re-written & processed • Associated
vs Service • Police-Fire Dept. Radio
Beeper' system for on-the-air interviews.
rn Ohio Localized by the WERE News Staff.
Representatives
■
D...5000 WATTS • 1300 8CC
VITAL TO NORTHEASTERN OHIO
editorial ^
OTalter Cbang
WHEN WALTER EVANS passed on last
Wednesday, radio lost an unsung hero. In the
trade he was known and respected as the di-
recting head of the Westinghouse stations —
a blue ribbon list of well-operated outlets. But
he left management — and the limelight — to his
managers. He was content to remain in the
background.
Among his friends and co-workers, Walter
Evans was regarded as a modest, efficient, but
very human boss. The prestige and the stature
of the stations and the electronic plants he
operated placed him in the top policy echelon
of Westinghouse.
Like many others in radio, Walter Evans
came up through the engineering ranks — first
as a ship wireless operator, and then into sta-
tion engineering. For two decades he directed
Westinghouse radio operations. But what
wasn't generally known is that he also oper-
ated the vast X-Ray and Electronic divisions,
organized the radio and television manufactur-
ing divisions, and, just two years ago estab-
lished the Air-Arm division. He also found
time to serve his government on special as-
signments and missions in telecommunications,
here and abroad.
The whole story of Walter Evans' contribu-
tions to telecommunications may never be told.
As to radio, the record shows he left it better
than he found it.
Transit Green Light
THE FAVORABLE Supreme Court ruling on
transit radio ought to assure a profitable
future for this specialized broadcasting service.
Considering the extraordinary handicap of
having the very constitutionality of their oper-
ation questioned, the transit broadcasters have,
from all reports, done extremely well. It would
seem clear that transit has established itself,
against most discomforting opposition, as an
effective advertising medium.
It remains now only for the transit broad-
casters to straighten out the public relations
problems confronting them. Though the Su-
preme Court's decision affirms the legality of
transit-casting, it does not dispel the condi-
tion that brought the case about.
Transit-casting was victimized by such catch-
phrases as "captive audience." Such surveys
as have been made indicate that objectors are
a small minority of transit passengers.
All credit to those who carried the transit
case «to the highest tribunal after the stiff
rebuff of the lower court. They can now move
ahead on plans which were shelved because of
the litigation and the hard fight against the
medium by many powerful newspapers.
The sweeping 7-1 decision opens a new radio
vista. It sanctions the birth of a new adver-
tising medium. It affords the opportunity to
a substantial number of FM broadcasters to
earn a return on their investments.
But the court opinion merely affirms the con-
stitutional right to broadcast music, news and
commercials on public vehicles. The job of
the transit-caster now is one of prudent man-
agement and operation. That means prudent
programming. As always, the public is the
final arbiter.
Page 50 « June 2, 1952
Dollars When They Count
WHEN a Senate committee petitions another
Senate committee for funds for a government
agency in an election year when the accent is
on excruciating economy in government —
that's news.
It happened a fortnight ago. Sen. Edwin C.
Johnson's Interstate & Foreign Commerce
Committee unanimously petitioned Sen. Burnet
R. Maybank's subcommittee on Independent
Offices Appropriations to give the FCC another
$800,000 to hire people to expedite the licens-
ing of new television stations. Last Wednes-
day, the Senate Appropriations Committee ap-
proved $600,000 more, specifically for TV. This
is probably without precedent. It underscores
again the high interest in Congress to get a
nationwide television show on the road.
Even with 18 or 20 additional examiner
teams, the outlook isn't too bright for prompt
authorization of any substantial number of TV
stations in desirable markets. That's because
contests are indicated, notably for the VHF
assignments, in virtually all major cities. Con-
tests take months, sometime years.
There are those who feel the additional funds
sought won't really expedite FCC action. They
point to the past, when the FCC has been sur-
feited with appropriations. And that record
discloses that the FCC procedures have slowed
down inexorably, year after year. More staff
lawyers meant more intermural discord, more
paper-work and more delays.
That does not have to be. The revised Mc-
Farland Bill now pending in the House has,
as its primary purpose, tightening up of FCC
procedures. The Commission would be required
to report to Congress on the status of cases
not in hearing but pending after three months,
and cases in hearing pending after six months.
This measure already has passed the Senate.
In revised form, it has been reported favorably
by the House Interstate Commerce Committee
and House passage is likely, despite continued
sabotaging efforts by members of the FCC
staff.
There's more involved in the resumption of
TV licensing than service to communities which
demand it, although that's reason enough.
There's talk of an impending downward spiral
in business. Some lines, notably consumer
goods, are soft. Farm commodities are in a
gradual decline. There are portents of a reces-
sion. Television's emergence could provide an
anchor to windward against an impending eco-
nomic storm. Sen. Johnson talks in terms of
$3 billion as an "ultra-conservative" estimate
of the business that would be stimulated in two
years, if the FCC has the manpower to proceed
full-tilt. Applicants, he states, will invest $250
million. Ten million people will invest more
than $2 billion in sets. Thousands will be em-
ployed by manufacturers, wholesalers and
retailers, totally aside from the vast expendi-
tures for advertising.
Here another agency of government could
pitch in. The Department of Commerce has
the main function of stimulating and helping
business. Could not some of its manpower and
resources be geared toward expediting tele-
vision's economic development ? In the depres-
sion of the early '30's, radio proved just about
the only depression-proof industry.
The first test is to see the FCC get additional
funds for examiner teams. It then can have no
valid excuse founded on shortage of manpower
or funds. While all signs point to favorable
action it still behooves applicants to let their
delegations — in Senate and House alike — know
of their avid interest.
our respects to:
EDWARD HOLLAND BRONSON
THOUGH all's relatively quiet around
NARTB's TV department, where they're
grooming the three-month-old Television
Code for a career of activity, if not controversy,
nobody's being fooled by the peaceful way most
of the nation's civic, cultural and religious
groups have reacted to the industry's manual
of program and advertising behavior.
They know what's coming, and they'll be
ready with what at the moment might be de-
scribed as a semi-secret weapon — Ed Bronson,
newly named NARTB director of television
code affairs and a practical telecaster.
In a decade-and-a-half of radio, TV and
government activity, Ed Bronson has been
in some rough spots. One of the rougher in-
cidents occurred during the war when he was
at the Office of Censorship with responsibility
for foreign-language programs originating
domestically.
Everybody wanted to be a censor in those
days, including the FCC and the Office of War
Information. The competition got into pro-
ceedings of the special congressional commit-
tee investigating the FCC. With a clear Ex-
ecutive Order to back him up, Ed Bronson
carefully observed testimony of the two com-
peting agencies. He patiently listened and he
patiently waited.
When the colloquy reached the usual double-
talk and gobbledigook stage, Mr. Bronson
couldn't stand it any longer and summed it
up with this classic: "I'm getting weary of
these excursions into the dialectics of the
periphery." That stumped even the double-
talkers, and Office of Censorship went about
its job with powers intact.
This was a typical Bronson approach to a
tricky situation. Often when the going gets
tough he turns on a wry sense of humor.
When trouble engulfs him, he takes a philo-
sophical approach and sets out to see what can
be done about the mess.
Mr. Bronson's main job at NARTB will be
to serve as liaison executive on code matters
with general public and interested organiza-
tions. That's his formal directive, a little
double-talky in itself. Put into active terms,
it means the finger is pointing at him as
trouble-shooter to see that the code clicks.
He brings to the job a substantial reservoir
of qualifications, having, among other things,
directed a television station right from the
cement-pouring stage; served, as noted, in a
censorship capacity; managed a radio station,
and finally, created a successful town-meeting
(Continued on page 53)
BROADCASTING • Telecasting
NBC's MEN I N THE NEWS: Hicks
'Something burning is
falling through the sky../'
That something was a hit German plane.
The time was D-Day, 1944. Speaking from
a warship in the heat of the battle, George Hicks
was making his masterful recordings of the
greatest military action in history.
First to broadcast from a dirigible and from a
submarine, Hicks is uniquely a broadcast
reporter. He joined NBC in 1928, a year
after network radio began.
From an eclipse of the sun seen in the Pacific
to the funeral of George VI, George Hicks's
dispassionate reporting has brought
America to the scene of many of
the historic events of our time.
Now in this vital election year Hicks and 100
other NBC men of news are assigned to cover the
conventions and the elections as they've
never been covered before.
The NBC News Center is pre-eminent in the
field because of men like Hicks, Dreier, Warner,
Godwin . . . because of its thousand-man
news-gathering force . . . because regularly on
radio and television, NBC broadcasts more hours
of news than any other network.
Virtually everyone in America hears the news
first on radio and television. They hear it
while it is news. And the fact that the highest
rated news shows on radio and television are
NBC's means most people hear the news first and
hear more of it from NBC.
NBC radio and television
a service of Radio Corporation of America
iLPH STEINER
:|
BROADCASTING • Telecasting
June 2, 1952 ® Page 51
WORLD RELEASE
Firm Notes New Material
WORLD BROADCASTING SYS-
TEM Inc., New York, transcription
library firm, last week announced
that "one of the largest releases
of new material in the history of
World sales and program services"
had been sent to 900 WBS sub-
scribers as a special service to
augment the firm's commercial
program series.
Robert W. Friedheim, WBS gen-
eral manager, explained that the
releases include special program-
ming material for company's new
package, County Fair, starring
Judy Canova, which will be released
for broadcasting June 15, as well
as material for established features
such as A Chapel by the Side of
the Road with Raymond Massey,
Freedom Is Our Business featuring
Robert Montgomery, the Dick
Haymes show, the Three Suns and
Lyn Murray shows. Sixteen differ-
ent artist groups are represented
including orchestras, singers,
choral groups and instrumentalists.
As an additional aid to local
radio sales, World Sales & Program
Service has also released "World
Sell Sounds," a sound effects fea-
ture designed to boost sales by
"increasing the impact of com-
mercials now on the air." Package
presents material for time and
weather lead-ins as well as spe-
cial lead-ins for patriotic appeals,
election and sports programs.
^V^CM' judging the St. Louis Market,
keep the evidence in mind !
You'll find KWK's LOW-lowcost
per thousand radio homes
delivered makes . . .
^T^^y^T ^ Kxdax (key
U St. Jtouitf
Your Ratz man has the entire
St. Louis case in brief — with
evidence based on Pulse reports.
Globe- Democrat Tower Bldg.
Saint Louis
front office
w
ILLIAM P. DIX Jr., assistant sales manager, WCBS New York,
to WTAM Cleveland, as sales manager.
ALFRED A. BROWN, former sales manager of WWSC Glens Falls,
N. Y., to sales staff, William G. Rambeau Co., N. Y., station represent-
ative firm.
FRANK CONWELL, general manager, KCIL Houma-Thibodaux, La.,
to WKRG Mobile, Ala., as administrative assistant to KENNETH R.
GIDDENS, president.
HAL HUDSON, TV manager, and BEN FEINER Jr., executive TV pro-
ducer, both CBS Hollywood, named to handle TV department manage-
ment and production activities, respectively, while HARRY ACKER-
MAN, vice president in charge of network programs, CBS-TV that city,
vacations in Europe.
WILLIAM L. SNYDER, Forjoe & Co., Chicago, station representative,
to Gill, Keefe & Perna, same city, as member of sales staff succeed-
ing HOWARD M. KEEFE, who has resigned.
GEORGE W. CLARK Inc., Chicago, named by KOWL Santa Monica, as
station representative in mid-western and eastern areas.
BYRON K. HARRIS, former traffic manager, WCPO-TV Cincinnati,
to sales staff, WLWT (TV) that city.
JOSE E. CHAPA appointed general manager of KLVL Pasadena, Tex.
WALKER REPRESENTATION Co., N. Y., appointed station represent-
ative by WE AT Lake Worth, Fla.
SANFORD I. WOLFF, Chicago radio attorney and partner in Riskind &
Wolff, moves June 1 to Suite 506, 134 N. LaSalle St. Telephone is
Financial 6-0787.
SEARS & AYER, N. Y., appointed national representative by WRAC
Racine, Wis.
MARVIN ELLIN, producer, Marvin Ellin's Block Party, to permanent
staff of WMAR-TV Baltimore in sales capacity.
Pationab • • •
DANIEL W. KOPS, vice president-general manager, WAVZ New Haven,
Conn., honored as "outstanding young man of Connecticut" at annual
Junior Chamber of Commerce dinner May 24. . . . W. J. WILLIS, sales-
man, WKY-TV Oklahoma City, presented with distinguished service
award by Oklahoma City Advertising Club.
HAROLD SODERLUND, commercial manager, KFAB Omaha, elected
president of Omaha Advertising Club. . . . THELMA KIRCHNER, gen-
eral manager, KGFJ Hollywood, vacationing in Honolulu.
JOSEPH L. TINNEY, vice president, WCAU-AM-TV Philadelphia,
elected president of city's Poor Richard Club of Advertising Men. . . .
GERALD VERNON, ABC-TV Chicago sales manager, vacationing in
New England.
'Dr. Gallup' Bought
SIX additional markets have signed
for George F. Foley's Dr. Gallup,
syndicated pre-election radio series,
it has been announced. They are:
WWJ Detroit, WHK Cleveland,
WGAN Portland, Me., WGUY
Bangor, Me., KNX Los Angeles
and KMOX St. Louis. A total of
122 stations now carry the political
interview series. Station pur-
chasers who announced sponsors
last week were WEEI Boston, to
Transducer Co., division of Ameri-
can Machine and Foundry Corp.;
KPRC Houston, to Simpson-Gill-
man Pontiac Co. ; WSBA York, Pa.,
to Carl Beasley Ford Co. and
WGAN to N. T. Fox Lumber Co.
and Utilities Distributor Co.
NEW WJBK UNIT
Peter Storer Is Director
ESTABLISHMENT of a sales pro-
motion and merchandising depart-
ment at WJBK-AM-TV Detroit,
with Peter Storer as its head, was
announced last
week by Gayle V.
Grubb, vice presi-
dent and man-
aging director of
the stations.
Mr. Grubb said
that "although
WJBK has al-
ways cooperated
with its adver-
tisers in mer-
chandising and
promotion, the station feels the
time has arrived to institute a more
aggressive plan of dealer and dis-
tributor tie-ins." He said Mr.
Storer was named manager of the
new department because of "the
outstanding success he achieved in
the field of public service."
Mr. Storer will handle all of the
WJBK-AM-TV merchandising ac-
tivities, including tie-ins with vol
untary and regional chains, point
of-sale displays, special promo
tions, and other devices to acquaint
consumers with merchandise adver
tised on the WJBK stations.
A son of President George B.
Storer of Storer Broadcasting Co.,
which owns the stations, the new
WJBK merchandising and promo-
tion manager became affiliated with
the Storer organization in 1946,
following graduation from the U
of Miami. He started with the
company's WGBS Miami as control
engineer, moving last September
to WJBK as public service director
Under his direction, a number of
educational broadcasts were
ranged with Detroit and Wayne
universities, and a broadcast series
on the Detroit schools is currently
in preparation in conjunction with
Life magazine.
ECKO PRODUCTS Co., Chicago, last
week reported net sales for first
quarter of 1952 of $9,680,337 con
trasted with $10,492,769 for the same
period last year. Net profit this year
was $690,424 or 79£ per share on com
mon stock.
NOW 5,000 WATTS
PRIMARY ONLY
813,896 Population
218,870 Homes
210,538 Radio Homes
$763,631,000 Total Sales
LANSING,
MICHIGAN
SEE RAMBEAU - New York, Chicago, Los Angeles
IMPACT RADIO SALES, Detroit
Page 52 • June 2, 1952
BROADCASTING • Telecastin
Our Respects To
(Continued from page 50)
eC|( 1( program that has an outstanding
14-year record.
When he arrived in Washington
last week, Mr. Bronson was giving
up the direction of WBNS-TV in
Tl a his native Columbus, Ohio, a posi-
tion he had held since 1949. His
departure for NARTB's code opera-
tion moved the Ohio State Journal
to call him "one of the best
equipped men in the nation for the
job." The Journal should know,
because like WBNS-TV it is one
of the Preston Wolfe radio-TV-
Tiewspaper properties.
Possibly the Journal was recall-
ing some of the early journalistic
feats of Ed Bronson, reporter.
Around Columbus they still talk of
a famous escapade at Ohio State
U., before the vogue of bra and
I ili panty purloining. Reporter Bron-
Uti son, long holder of an Ohio State
degree, was assigned to cover a
'Mi campus incident that involved such
edilii sporty tactics as egg-throwing and
(cab dumping.
A cop — one cop — arrived on the
scene and alertly grabbed the first
v0|.|j youth he saw. That, of course, was
oiitjl Reporter Bronson. Foiled, the offi-
ml, cer called for help. A second cop
arrived, but the duo couldn't
i swerve the persistent newsman
| from the path of duty. A third, a
fourth, a fifth and finally a sixth
officer joined the fray. The six-
man army subdued their prey and
hauled him off to jail as a rioter.
The law won the battle, but not
the war. A few minutes later the
intrepid reporter was back at the
campus on a business-as-usual
!*■ basis.
Ed Bronson obviously doesn't
stop easily when he is on a mission.
The new TV code assignment, how-
aifi1 ever' is likely to Put nim in tne
I middle of some of the fanciest
VT crises he has ever met. At this
J[| point, according to an old crony,
Jf;' he is likely to halt all oratory with
an observation of this sort, "Hold
everything. Let's get down to the
core of this thing and see if we
can't work out a way of living to-
V gether."
He has a deep conviction that the
principles of the TV code are right,
and believes it will work if good-
will and common sense are applied
to its enforcement.
Ed Bronson was born in Colum-
bus May 27, 1910, son of Hiram
Bronson, long active in Ohio poli-
tics. The elder Bronson wrote the
Ohio primary law back in 1906, a
monument in political history. The
family's political bent was main-
tained in a journalistic way when
the son covered Ohio politics for
Columbus papers.
At Ohio State U., the younger
Bronson interrupted his career for
a year to work as a blacksmith on
a construction gang in West Vir-
ginia and California. Back in
school, he became cub reporter on
a local journal and finally news
editor of the Ohio State Lantern,
campus daily.
After college, he continued his re-
porting, moving into radio at
WCOL Columbus in 1936. At
WCOL, he served as continuity di-
rector and subsequently assistant
general manager. With the out-
break of war, he became assistant
to J. Harold Ryan of Storer Broad-
casting Co., and then to John E.
Petzer, who succeeded Mr. Ryan as
assistant director of censorship.
With end of the war, Mr. Bron-
son joined WJEF Grand Rapids,
Mich., as station manager for Mr.
Fetzer, the station's owner and now
chairman of the NARTB Television
Code Review Board. Anxious to
enter TV, Mr. Bronson left WJEF
in 1949 to aid in planning WBNS-
TV, becoming station director when
the station went on the air.
WBNS-TV, along with WBNS
and WELD-FM, still carries the
Columbus Town Meeting series
started by Mr. Bronson 14 years
ago at WCOL. It has been called
one of the industry's leading public
service programs at the local level
and is incorporated under Ohio
laws.
Mr. Bronson married Ann Ful-
ton, a former Ohio newspaper-
woman and pianist. Son Ted, 15,
plays a trumpet and Mary Ann, 6,
is following her mother's pianistic
bent. Daddy Bronson likes golf
and chess, and now loses frequent
chess matches to Ted, an apt pupil.
***** 'SELL' CHICAGO
CHNS
The Shortest Route
To Results in
This Area Is Via
HALIFAX NOVA SCOTIA
JOS, WEED * CO.
330 M««ion Ar«., N»w York
5000 WATTS
NOW!
New Group's Purpose
CHICAGO UNLIMITED, a non-
profit corporation, has been organ-
ized by a group of industry people
for "sale" of Chicago as a produc-
tion center to agencies, clients and
networks, and for local and na-
tional promotion.
The group, which expects to sell
at least $25,000 in stock its first
year, includes John Weigel, an-
nouncer; Norman Lindquist, Atlas
Films; James Jewell, Alan Fish-
burn and Stu Dawson, producers;
Ray Jones, AFRA-TVA; Dan Col-
lins, Chicago Federated Adv. Club;
Geoffrey Bennett, RCA Victor;
James Kellock, Wilding Pictures;
Archie Levington, music publisher.
miniature
speech amplifiers
The new plug-in preamplifiers,
line amplifiers, monitor ampli-
fiers and power supplies used
in the Altec 250A Console are
now available for genera!
speech input requirements in
broadcast, recording and
quality public address sys-
tems. These amazing new units
are the smallest ever built for
this purpose and will exceed
all broadcast requirements.
Each unit is of open chassis de-
sign for easy servicing and is
supplied with a cover tray that
can be permanently mounted
in a rack or cabinet. Part of
this tray is the receptacle to
which all connections are
made. The unit itself slides into
the tray and automatically
centers its plug with the re-
ceptacle, making all connec-
tions. On the handle end of the
amplifier chassis are push
buttons for checking the space
current of individual tubes
even while the unit is in opera-
tion. The frequency response of
the A-428A preamplifier and
the A-429A line and monitor
amplifier is within one decibel
from 20-20,000 cycles.
9356 Santa Monica Blvd., Beverly Hills, Calif,
161 Sixth Avenue, New York 13, New York
ALL connections PLUG-IN! •
BROADCASTING • Telecasting
June 2, 1952 • Page 53
STUDENTS HONORED
By American U. Guild
TROPHIES were awarded to three
radio-TV students last week at the
fourth annual dinner of the Ameri-
can U. Radio-Television Guild at
the National Press Club Auditor-
ium, Washington. It was the first
time the guild has made awards.
Receiving citations were Harry
Cullins. outstanding director of the
year; Alice Peterson, outstanding
actor-actress; Lionel Monagos, out-
standing in leadership.
Principal speaker at the dinner
was Caroline Burke, NBC producer.
Among persons attending were
Sen. Edwin C. Johnson (D-Col.),
chairman, Senate Interstate &
Foreign Commerce Committee;
Thad Brown, NARTB director of
TV; Evelyn Freyman, executive
secretary of AFRA; Dr. Franklin
Dunham, U. S. Office of Education;
FCC Chairman Paul Walker; Frank
Folsom, RCA president.
Communications Jobs
CALL has been sounded by the
Army Signal Corps for civilian
instructors with various communi-
cations skills to man jobs at the
Signal Corps Training Center at
Camp Gordon. Salaries range from
$3,795 to $5,060. Applications for
civil service positions are obtain-
able at local post offices. Interested
persons are asked to contact U. S.
Civil Service Commission, Board
of Examiners, Camp Gordon, Ga.
In WHLI S rich
booming Nassau County
Food Sales $246,215,000
Automotive Sales-Si 34,850,000
More people listen to WHLI in
the major Long Island market
than to any other station
Data: Sales Management 1952 Survey of
Buying Power; Conlan, February, 1952,
Hempstead, L. I.
3?
1 II AM 1100
1 1 FM 91.3
HEMPSTEAD
LONG ISLAND, N.Y.
PAUL GODOFSKY.
PRES.
tk ooh of , j
REPRESENTED BY RAM BEAU
air-casters
PETER O. MOON, vice president-
business manager, Functional
Music Inc., Chicago, to WJJD that
city, as program director.
GENE EDWARDS, announcer, WLIL
Lenoir City, Tenn., to WIEL Eliza-
bethtown, Ky., in same capacity.
HOWARD KEEGAN, former manager
of WCFL Chicago, to NBC that city,
as producer.
STAN BURN, announcer, WPAT
Paterson, N. J., to announcing staff
of WINS New York.
CHARLES ROBINSON, playwright, to
CBS Television Network June 9 as
producer-director-writer.
BILL GUY, formerly with WBAP-TV
Ft. Worth, to WFMY-TV Greensboro,
N. C.
DAVID WAITE, announcer, KOIN
Portland, to WFOR Hattiesburg,
Miss., as program director. EARLE
GARRETT, WJRB Brookhaven, Miss.,
to WFOR as announcer.
STU WAYNE, WPEN Philadelphia, to
WDAS that city, as disc jockey.
CARL TIBBETTS to announcing staff,
WSB-TV Atlanta.
DON BADGER to promotion staff of
KMTV (TV) Omaha.
BETTY BASKETTE, receptionist,
KLRA Little Rock, Ark., transfers to
promotion staff replaced by BETSY
LASTER.
HANS CONRIED, who portrays Pro-
fessor Kropotkin on CBS Radio My
Friend Irma, assigned role in feature
film, Big Jim McLain.
BEN OMAN, news and special events
director, WJOY Burlington, Vt., to
WORD Spartanburg, S. C, as an-
nouncer.
DON WINTHER, disc jockey, WTTM
Trenton, N. J., appointed staff an-
nouncer.
DICK LANE, actor-m.c. -announcer,
KTLA (TV) Hollywood, awarded Stat-
uette of Achievement by Los Angeles
County Board of Supervisors for his
civic contributions.
JERRY RAKER, page boy, WPIX
(TV) New York, named associate di-
rector.
ED WILSON, disc jockey, KWK St.
Louis, presented with award for "out-
standing service to the Psychiatric
Aid Society" in that city.
JIM TODD, staff announcer, KHJ-TV
Hollywood, to KFI Los Angeles, in
similar capacity.
FRANK FLAGLER, WHDL Olean,
N. Y., to WJJL Niagara Falls, as disc
m.c. GEORGE WALTON, continuity
director, KVOR Colorado Springs,
Col., to WJJL as program director.
COLEY COWAN, announcer, WSAZ
Huntington, W. Va., named production
manager. C. BOSWORTH JOHNSON,
WAJR Morgantown, W. Va., to WSAZ
as announcer.
DICK WOOLLEN, ABC Chicago pro-
gram manager, to KTTV (TV) Los
Angeles, to work on development of
new program ideas.
MARK SCOTT, sportscaster, KFWB
Hollywood, assigned role in Univer-
sal-International feature film, Willie
and Joe Back at the Front.
EDWARD F. DEVENNEY, ARNOLD
H. KATINSKY and LORIN ZISSMAN
to WIP Philadelphia on publicity,
writing and special events staffs, re-
spectively.
KATE SMITH, NBC radio-TV star,
awarded "personality of the year"
plaque at 22d annual Jamboree of
Advertising Club of Washington D. C,
fortnight ago.
BILL TAYLOR, m. c. of Bill Taylor's
Sunrise Serenade, WOR New York,
presented award for "commendable
public service" by Veterans of For-
eign Wars.
HARRY BABBITT, star of CBS Radio
Pacific Network Second Cup of Coffee
Club, recuperating from surgery fol-
lowing recent back injury.
BEULAH DONOHUE, Woman's World
commentator, WTMJ-TV Milwaukee,
received "professional woman of the
year" award from city's Quoto Club,
for contributions to community.
FRANK CARTER, WPEN Philadel-
phia announcer, father of girl, Andrea,
May 17.
PATRICK McGUIRK, writer-producer,
KCBS San Francisco, father of girl,
Michele.
JIMMY WIDENERS, member NBC
radio Round-Up Time, father of boy,
James Paul, May 9.
FRANK ROWLAND, WHIO Dayton
announcer, father of girl, Katherine.
ROBERT E. LEE, co-writer, NBC ra-
dio Railroad Hour and Ziv TV Pro-
grams' The Unexpected film series,
father of boy, Jonathan Barlow, May
12. Mother is JANET WALDO, star
of ABC radio Meet Corliss Archer.
A/awi • • •
RALPH RENICK, WTVJ (TV) Miami
news director, appointed chairman of
TV news committee of National Assn.
of Radio News Directors.
TED BENDER, formerly with WOR
New York, to WMAY Springfield, 111.,
on news and special events staff.
WILLIAM D. NIETFELD, KCBS San
Francisco director of news, elected
chairman of California Associated
Press Radio Assn., replacing LES
MAWHINNEY, news director, KHJ
Los Angeles. DICK JOY, KFAC Los
Angeles news chief, is vice chairman.
JACK GRIFFIN, news editor, KWK
St. Louis, elected to membership in
Sigma Delta Chi, national journalistic
society.
AUSTIN SCHNEIDER to WNAX
Yankton-Sioux City, S. D., as news-
caster.
ANTHONY MARANO, sports director,
WCTC New Brunswick, N. J., named
director of news and sports to succeed
JOSEPH DEMBO, now on news staff,
NBC New York. ROLAND KELLY,
sales representative WCTC, assigned
to station's news staff.
JIM SCHLOSSER, news writer,
WTMJ-AM-TV Milwaukee, father of
boy, Daniel Scott, May 17.
BRUCE MacFARLANE, WGN Chicago
news commentator, father of boy,
David Bruce, May 16.
DICK WRIGHT, KHQ Spokane news-
writer, father of girl, Patricia Ann,
May 6.
NBC SIGNS HOPE
For Conventions Parte?
BOB HOPE will do a daily five-
minute light and humorous com-
mentary on NBC radio-TV during
the national political conventions at
Chicago, according to the terms of
an agreement worked out with
NBC President Joseph McConnell
by James Saphier, radio-TV agent
for Mr. Hope. Neither party re-
vealed financial arrangements, but
the programs are to be offered for
sponsorship.
Roger Price, New York night
club and TV humorist, has been
signed through Frank Cooper, Hol-
lywood talent agent, for a similar
series of broadcasts from Chicago
on NBC radio-TV. Admiral Corp.
will sponsor the series.
Don Lee Coverage
NOW available for sponsorship by
western regional advertisers are
Democratic and Republican na-
tional conventions broadcast over
Don Lee Network, it was announced
last week. Western regional outlet
for MBS coverage, Don Lee will set
up a five-days-a-week plan to be
offered.
SERVICE
Twenty-five years of faithful service
to American agriculture makes WIBW
the most-listened-to-station in Kansas
and adjoining states.
WIBW ^S^ES
Page 54 • June 2, 1952
BROADCASTING • Telecasting
Strictly Business
(Continued from page 20)
sports feature; Old American Barn
Dance; reruns of Fireside Theatre
now called Royal Playhouse ; Movie
Quick Quiz, and Hollywood Off Beat
with Melvyn Douglas.
Mr. Beckwith, who gives no mid-
dle name, was born March 29, 1914
in Rochester, N. Y., but considers
his home town Buffalo, where
his family moved shortly there-
after. He attended public grade
and high schools there and worked
as assistant advertising manager
of the Rudolph Bros, jewelry chain
In Syracuse for a year before start-
ing at Syracuse U. in 1931.
Like many students in the de-
pression era, Mr. Beckwith found
he had to work his way through
college. He spent his mornings in
class and his afternoons working
in advertising with the jewelry
firm, and then went home to put on
his tux and play with a dance band
until 2-3 a.m.
"I kept my textbooks on the
band stand," he recalls. In his
extra time, he was a professor as-
sistant, checking papers for $17
per month.
By the time he got his B.S. in
business administration four years
later, Mr. Beckwith had also won
a top prize in a national intercol-
legiate advertising contest as well
|as membership in Alpha Delta
Sigma, honorary advertising fra-
ternity. His evaluation today of
working through college is that it
isn't as valuable in some cases as
people think. "It's just too rough,"
he explains.
Syracuse Radio Graduate
Mr. Beckwith's college minor was
radio and he is pointed out today
as one of the first students of the
Syracuse U. School of Radio where,
he reports, he decided that broad-
casting was the field for him. He
introduced the jewelry firm to radio
spot advertising and, in 1937, went
into radio himself by joining the
sales staff of WSYR Syracuse.
After learning the full story be-
hind the mike, he transferred to
WAGE Syracuse in 1942 as assist-
ant sales manager, commercial
manager and program director, and
established so notable a business
reputation for himself that in
1951 he was invited to join UTP,
sister company of Standard Radio
Transcription Services.
He describes his station sales
record today as the result of "idea
stuff ... I didn't try just to sell,
I tried to create." He found that
even a small station could have a
big list of national advertisers if
they were offered, for example, per-
sonalities, promotion and know-
how.
As sales director, he has organ-
ized a national sales force, working
out of UTP's three offices in New
York, Chicago and Los Angeles, and
expects to be busy the next few
months visiting TV stations and
applicants to get new program
ideas for his company to distribute.
He is married to the former
Mildred Brown of Scranton, Pa.,
BROADCASTING • Telec
whom he met in college, and they
are the parents of a son, Kent, 12,
and a daughter, Ellen, 7. The
scores of his favorite sport, golf,
go up or down, he reports, de-
pending on FCC decisions.
WSVS Elects Officers
OFFICERS and directors were
elected for 1952-53 during the sixth
annual stockholders meeting of
Southern Virginia Broadcasting
Corp. (WSVS-AM-FM Crewe, Va.)
in Richmond, Va. The board of
directors elected the following offi-
cers: C. S. Willis, president; J. P.
Quisenberry, first vice president;
W. L. Willis Jr., second vice presi-
dent; C. E. Wilson, secretary, and
E. M. Schaubach, treasurer, New
board includes these officers as well
as 0. B. Schaubach and C. E.
Miller.
WFAA BIRTHDAY
Open House Scheduled
LISTENERS will be invited to in-
spect the facilities of WFAA Dal-
las June 23-29 when the station
observes its 30th anniversary, ac-
cording to Alex Keese, manager.
Mr. Keese said WFAA, owned
by the Dallas Morning News, ex-
pects to spend several thousand
dollars on exhibit spaces and re-
modeling and refurnishing for its
week-long open house in a direct
audience promotion slant, instead
of holding special ceremonies.
The audience will be invited to
participate in prize-drawings of
sponsor's products and in a candid
camera contest open to amateur
photographers. The station's stars
will be on hand to meet the public.
Mr. Keese said visitors will enter
the station over the covered and
decorated walk - way 10 stories
above Jackson street and will see
displays of the various technical
devices used in the pioneer days
of radio, following the growth of
WFAA from a tent-enclosed studio
area in the former Dallas News
building to the 50 kw NBC, ABC
and Texas Quality Network af-
filite it is today.
All broadcasts will be open to
the public with special stage per-
formances scheduled each half -hour
day and night. Favors will be dis-
tributed by WFAA stars.
WACE Airs Korea Tape
WACE Springfield, Mass., claims
a "first" for a broadcast to have
been made May 25 of a 45-minute
tape-recording of an Air Force jet
pilot's plane being shot down in
Korea 100 miles behind enemy lines.
The tape includes sound of the
explosion when the plane was hit,
two-way communications with the
pilot, who attempted to land his
burning plane before finally bail-
ing out and studio tie-in show with
the rescued pilot.
THE
BRAN HAM
COMPANY
NEW YORK
CHARLOTTE
Get. '
Orl
SAN FRANCISCO
LOS ANGELES
WCP0L
June 2, 1952 • Page 55
ZIV CHANGES
Florsheim Promoted To Be
Sales Manager
PROMOTION of Stanley C. Florsheim to sales manager of the Frederic
W. Ziv Co., radio transcription organization, and the addition of four dis-
trict account executives are being announced today (Monday) by Alvin
E. Unger, Ziv vice president in *
charge of sales.
Mr. Unger said the company is
undergoing a steady expansion
which reflects a brightened local
radio sales pic-
ture throughout
the country.
New Ziv ac-
count executives
are James R. Ap-
pel, in -Delaware
and eastern
P ennsylvania ;
Sidney H. Price,
in Syracuse and
Ithaca; Earl R.
Wooten, Arkan- Mr. Florsheim
sas and markets in northern Louisi-
ana; and Edward L. Schultz in
Northern Wisconsin and the north-
ern peninsula of Michigan.
Mr. Florsheim, who joined Ziv
in 1948 as an account executive
and became eastern sales manager
a yef.r later, will make his head-
quarters in the company's Cin-
cinnati office. Before joining Ziv
he was director of advertising and
sales promotion for the Adam Hat
Stores, and also had served as
director of cooperative programs
and then merchandising director
for ABC for four years. He pre-
viously had been an account execu-
tive with the Dan B. Miner agency
They know at home
mORG $$
uoiume
IN LOCAL BUSINESS
THAN ANY OTHER STATION
IN TOPE K A !
UIREI1 1<x*
• top ratings
• wide coverage
• lowest cost
per listener
IVR€N
5000
WATTS
ABC
TOPEKA
Represented Nationally
by Weed & Co.
Page 56 • June 2, 1952
in Los Angeles, and for 10 years
was in the transcription business
in Chicago in addition to spending
seven years as a salesman for the
W. A. Sheaffer Pen Co.
Mr. Apnel was manager of the
General Office Supply Co. in Lan-
caster, Pa., before joining the Ziv
firm. He is former commercial
manager of WGAL Lancaster,
and also has served as manager of
an office equipment and typewriter
supply house, and before 1940 was
department collector for the U. S.
Internal Revenue Dept.
Mr. Price has been with Cramer-
Tobias-Meyer, syndicated adver-
tising services, for more than five
years, and formerly operated his
own nhotogranhic business in New
York*
Mr. Wooten joins Ziv from the
National Republic Lettergram pro-
gram service, Washington, and for-
merly was with Chance-Vought
Aircraft Co., Dallas. He also has
-operated his own retail and furni-
ture and appliance store in Wich-
ita, and is a former sales repre-
sentative of KFBI Wichita. He will
renort to division manager Elmer
Bieser.
Mr. Schultz has operated his own
distributorships for Beltone and
Telex hearing aids and formerly
was with the Prudential Insurance
Co. of Kankakee, 111., and with the
Chicago Herald & American. He
will report to division manager
William Nevin.
COLUMBIA FESTIVAL
KHQ Plans Wide Coverage
KHQ Spokane has planned exten-
sive coverage of the Columbia
Basin Water Festival, May 22
through June 1.
Special programs include those
by Glenn Lorang, farm director,
who will air a show from a dif-
ferent Columbia River basin town
during each of the 11 days. A spe-
cial 10-minute documentary on the
development of the Columbia Basin
is being prepared by Mr. Lorang
for the National Farm & Home
Hour, May 31.
KHQ news department, head by
Tal Tripp, news director, will write
and produce a special feature en-
titled, The New Pioneers. Mr.
Tripp estimated that KHQ news-
men have traveled more than 2,000
miles, taping interviews with early
homesteaders, new settlers and
other pioneers.
The New Pioneers will cover
early days of the settling of the
Columbia Basin, the construction
of the Grand Coulee Dam, build-
ing of the network of irrigation
canals and finally, the arrival of
the water on the land this spring.
WEST central regional offices of RCA
Victor have been consolidated in one
building. New address is 340 Dierks
Bldg., Kansas City, Mo.
On All Accounts
(Continued from page 12)
piling a salesmanship manual for
a client.
Then each year, new tests are
made so that planning may be kept
current, Mr. Ver Standig said.
In addition to his advertising
agency, this 37-year-old executive
operates a researching organiza-
tion. Letters in his files show that
many top agencies use his research
unit to come up with "fresh" ideas
for their own clients.
As proof of the value of this
constant testing, Mr. Ver Standig
will point out that in the eight
years that his agency has been
in existance, there has been only
a 1% loss of clients.
Mr. Ver Standig explained that
he„ came to realize the value of
testing and research when, begin-
ning in the early 1930's, he bought
and resold several small newspa-
pers. "I would buy small papers
with the idea of building them up,
then reselling them," he explained.
"I had to be careful where I in-
vested money, so I did a lot of re-
search beforehand."
Born in Massachusetts
Most of the newspapers with
which Mr. Ver Standig dealt were
in his native Massachusetts. Born
in Boston, March 17, 1915, he at-
tended Boston Latin high school,
then was a special student at Har-
vard U. and Boston U.
He remained in newspaper work
until 1942 when he began selling
time for WWDC Washington. Then,
in 1944, he founded his agency. At
that time, his only employe was
a parttime secretary, and he had
only desk space in another organi-
zation's offices.
Today, the agency employs 10
persons in two floors. Mr. Ver
Standig can draw much satisfac-
tion from reviewing the past eight
years. In 1950, he won the Silver
Anvil Award of the American Pub-
lic Relations Assn. and in 1951,
one of the top awards of the Direct
Mail Advertising Assn.
He is a member of the board of
governors of both the Atlantic and
Chesapeake Councils, American
Assn. of Advertising Agencies, a
fellow of the American Institute of
Management, and belongs to the
Advertising Club of Washington.
In 1940, he married the former
Helen Van Stondeg, who worked
in the classified ad department of
the Washington Daily News. They
have two children, John David, 5,
and Joan Hope, 4. The Ver Standigs
share their home with 14 animals,
including dogs, ducks, a parrot and
even a monkey!
He finds most of his relaxation
in reading — his library numbers
some 3000 volumes.
Most of the larger advertising
agencies he considers just mass
production centers. "We will never
be a production line," he declared.
"Testing built this agency. And we
shall continue to operate that way
— we prefer to know where we're
going."
SEC ELECTIONS
Lipscomb Named President
CHARLES T. LIPSCOMB JR.,
president of Pepsodent Div., Lever
Bros., has been re-elected president
of the Sales Executives Club of
New York for 1952-1953.
Other officers elected at club's
annual meeting last week were:
Joseph L. Wood, assistant treasurer
of Johns-Manville Corp., first vice
president, Borden Co., second vice
president; Peter F. Fullam, district
sales manager, Carolina Absorbent Cot-
ton Co., secretary, and James Werblow,
Polygraphic Co. of America Inc.,
treasurer.
New members of the board of di
rectors are as follows:
Fen K. Doscher, vice president of
Lily-Tulip Cup Corp.; M. D. Finehout,
special representative for Whitaker
Paper Co.; Dr. Paul H. Nystrom, pres-
ident, Limited Price Variety Stores
Assn.; Charles R. Speers, vice presi
dent of American Airlines Inc.; Zenn
Kaufman, merchandising director
Philip Morris & Co. Ltd.; Leo Nejelski
president of Nejelski & Co.; James C
Olson, partner, Booz, Allen & Hamil-
ton; Philip Salisbury, general man-
ager and editor Of Sales Management
magazine, and Al N. Seares, vice pres
ident of Remington Rand Inc.
GREEN GIANT Co., Le Sueur, Minn.,
reports a net profit of $1,724,928 for
the year ending March 31. This
equals 3.9% of the gross sales, an all-
time high of $44,730,059. Dividend
payments, at 80 cents per share,
totaled $437,741.
GA TES
A QUINCY,
I ILLINOIS
THESE OFFICES
TO SERVE YOU
QUINCY,. ILL. . ' . TEL. 8202
HOUSTON, TEXAS : TEL. ATWOOD 8536
WASHINGTON, D. C. ... TEL. METROPOLITAN 0522
MONTREAL, QUE TEL. ATLANTIC 9441
NEW YORK CITY ..... TEL. MURRAY HILL 9-0200
ROADCASTING • Telecasting
FTC STAFF FULL
Truman Names Carretta
PROSPECT that the Federal
Trade Commission would be "at
full strength" for the first time
since January to tackle a heavy
workload of cases during the sum-
mer appeared bright last week with
action at the White House level.
President Truman nominated Al-
bert A. Carretta, a Washington,
D. C, lawyer and university in-
structor, to be a member of the
commission for an unexpired term
ending Sept. 26, 1954. The nomina-
tion is subject to Senate confirma-
tion after expected approval by the
Senate Interstate & Foreign Com-
merce Committee.
Mr. Carretta, a native of New
York, is an instructor at the
Georgetown U. School of Foreign
Service. A lawyer by profession,
he formerly was with the Securities
& Exchange Commission, Office of
Price Administration and the Navy
Dept. He is a member of the Wash-
ington and Virginia bar associa-
tions.
Mr. Truman ended speculation
on the FTC vacancy after urgent
requests from the commission it-
self, which has been concerned over
the prospect of the summer backlog
and lack of funds.
FTC Chairman James Mead,
former U. S. Senator from New
York and attorney, and Comr.
Stephen Spingarn made the re-
quest in a personal call on the
Chief Executive early last month.
Mr. Truman also was asked to re-
quest additional funds for FTC on
behalf of its anti-merger work.
The commission has been func-
tioning with four members since
the death of Comr. William A.
Ayres last January.
Part of the workload involves,
indirectly, the commission's anti-
deceptive practices activities touch-
ing on misleading radio, and other
advertising representations. Moni-
toring of television continuities has
been virtually non-existent, FTC
has conceded.
President Truman thus ap-
pointed a Democrat to succeed
Comr. Ayres, a former Kansas
Congressman who was serving his
third term at FTC when he died.
W
if ^nompson
ITH 28 years . .
RADIO experience
and . . .
TRADE know how, oper-
ates ...
ALTOONA's most com-
munity-conscious
station . . .
. . . and from community
sorvico comos community
interest in your product.
Represented by Robert Meeker Associate*
ABC
allied arts
DONALD G. FINK, editor of Elec-
tronics magazine, appointed a
director of research operation at Phil-
co Corp., effective June 1.
BARNARD M. DOVER, CBS-Colum-
bia's project engineering department,
named project engineer.
VIRGIL B. DAY appointed manager of
employe and plant community rela-
tions at Receiver Dept., General Elec-
tric Co., headquartered in Syracuse.
T. M. DOUGLAS and S. J. POWERS
appointed vice president and director
vice president, respectively, Federal
Telephone & Radio Corp., Clifton-Pas-
saic, N. J.
HAROLD SUGARMAN, formerly of
Universal, United Artists and Para-
mount international departments, an-
nounces opening of Duex Film Studios
Inc., N. Y., to produce dubbed ver-
sions of foreign language feature
films in English.
WARD L. QUAAL, director of Clear
Channel Broadcasting Service, will
address National Conference of Farm
Bureau Editors at annual meeting
June 2 in Atlantic City, on "Getting
Your Story to the Public by Radio
and Television."
(fcuipment • • •
GENERAL ELECTRIC Co., Syracuse,
N. Y., announces production of new
three-station UHF television trans-
lator for company's VHF receivers.
Unit is designed for mounting inside
TV cabinet without disturbing ability
of receiver to tune in present 12 VHF
channels.
SYLVANIA ELECTRIC PRODUCTS,
Inc., Emporium, Pa., announces manu-
facture of new tube type 6AN4 de-
WEATHER WARNINGS
Bureau Asks Follow-Up
WHILE paying tribute to radio
and TV as savers of life and prop-
erty, I. E. Tannehill, U. S. Weather
Bureau, has asked that broadcast-
ers "please present weather warn-
ings verbatim without embellish-
ment."
Mr. Tannehill, chief, Div. of
Synoptic Reports and Forecasts,
commented that "It would be dif-
ficult to estimate the savings in
life and property that broadcast of
warnings makes possible."
At the same time, Mr. Tanne-
hill urged broadcasters to follow
through when storm danger has
passed particular communities.
"Each release to radio and press
from Weather Bureau offices strives
to present the weather warning in
as definite terms as is possible
considering the weather conditions
prevailing at the time.
"More and more attention is
being given by local Weather Bu-
reau offices to the second point, that
of follow-up with 'all clear' notices
when danger has passed. In this
way the Bureau, with the help of
the many radio and television out-
lets, hopes to improve its services
to the public."
signed for economical, high efficiency
television tuner service. Unit permits
use of one set of tubes and circuits
for all TV services.
TELEVISION UTILITIES Corp., New
Hyde Park, L. I., announces produc-
tion of two "Private Eye" picture
monitors designed for utility monitor-
ing in studio and field operations.
Monitor sizes range from 8 to 16
inches.
RCA VICTOR'S tube dept., Harrison,
N. J., announces availability of
double-tier, four-section rack designed
to consolidate major TV test instru-
ments in single test location. Rack
is available to radio service dealers
and servicemen through RCA test
equipment distributors.
WORKSHOP Assoc., Needham
Heights, Mass., announces completion
of new antenna pattern measuring
range on site of Natick laboratory.
Range will be used for measuring
antenna radiation patterns over dis-
tance of 1,200 ft. and consists of trans-
mitting tower and receiver where
measuring is done.
"Technical • • •
PETER F. GALLAGHER, WFIL-TV
Philadelphia, to engineering staff,
WCAU-TV that city.
HITS PRICE PROPOSAL
Arnall Cites Dangers
PROTEST against a Congressional
proposal to require the Office of
Price Stabilization to raise ceiling
prices to levels prescribed by laws
in various states has been voiced
by Price Chief Ellis Arnall.
Mr. Arnall advised the Senate
Banking & Currency Committee
and Chairman Burnet Maybank
(D-S. C.) that its proposed amend-
ment to the Defense Production
Act "would raise ceiling prices
substantially and unnecessarily."
He added that the action would
result in "very serious conse-
quences" to the nation's economy,
and that OPS does not generally
override state statutes at present.
Legislation to restore "fair
trade" retail price-fixing laws in
45 states, invalidated by the
Supreme Court last year, has been
passed by the House and now pends
in the Senate. It would revive state
laws intended to bar price-cutting
on name-brand goods. Under those
laws, a price agreement between
one manufacturer and retailer was
binding on all retailers in the
state even if they had not signed
the agreement.
NEW broadcast schedule has been an-
nounced for WMBI-AM-FM Chicago,
Moody Bible Institute stations. AM
outlet will broadcast 6 a.m. to 8 p.m.;
FM from 6 a.m. to 9:30 p.m.
•without tone arm resonance
• That's what you get with the ver-
satile Gray Transcription Arms.
Take your pick: There's the new
specially designed— viscous damped
-Gray 108-B- Arm for all speed, all
size records. There's the Gray 106-B
Arm assuring fidelity of tone for
every speed record. Both use GE or
Pickering Cartridges.
• For highest tonal quality and new
record reproduction from old . rec-
ords, use Gray Equalizers— preferred
by leading broadcast stations.
• Remember — for professional
broadcast equipment. Gray shows
the way. Write for bulletins describ-
ing the above equipment.
CO.. INC.. 598 MILLIARD ST., MANCHESTER, CONN.
MANUFACTURING COMPANY —
' Telephone Pay Station and the Gray Andosraph
BROADCASTING • Telecasting
June 2, 1952 • Page 57
PULSE METHOD
Claimed 90.5% Accurate
PULSE Inc. reported last week
that the first of a series of tests of
its aided-recall roster method of
measuring radio audiences showed
it was 90.5% correct and that it
"very likely" was even better than
that.
Pulse said it conducted the ex-
periment in the metropolitan New
York area in February, comparing
"(1) what actually took place in
the home with (2) results obtained
when listening in the same home
was checked later via the aided-
recall technique." The findings,
Pulse said, show its technique to
be "highly reliable."
Interviewers visited homes be-
tween noon and 1 p.m., asking no
questions about radio listening but,
instead, asserting that they were
conducting a survey to learn the
make and model of various home
appliances. Dial settings of radios
in use thus were checked without
the knowledge of the persons in the
home. Then, following regular
Pulse procedure, other interviewers
revisited the sets-in-use homes be-
tween 4 and 5 p.m. to check on
noon-to-1 p.m. listening.
When the memory responses ob-
tained between 4-5 p.m. were
checked against the dial settings
observed during the noon-1 p.m.
visits, Pulse said that "in 90.5%
of the cases, the aided-recall tech-
nique produced results identical
with those reported earlier by the
observational method." The com-
parisons, involved 370 homes in
which a radio was on at the time
of the noon-1 p.m. visit.
Pulse said that for two reasons
"it is very likely that the propor-
tion of correct aided-recall re-
sponses was even higher than
90.5%."
For example, it was explained,
the accuracy of dial observations is
limited by several factors, par-
ticularly the "bunching" of many
New York independent stations in
the same general area on the dial
and the fact that, especially in
older sets, "dial settings may bear
no relationship to the frequency
as commonly known." In homes
where the radios were tuned to
network stations the number of cor-
rect responses increased to 93.9%,
Pulse said.
Additionally, the report asserted,
the aided-recall technique reports
"listening" whereas the observa-
tional method shows "tuning" —
"there is no guarantee that, be-
cause the set was turned on be-
tween 12 noon and 1 p.m., the in-
dividual at home was actively
listening."
Pulse said this test was the
first of a number of experiments
that "are planned and will be per-
iodically reported to deal with the
several other factors involved in
audience measurement."
TOP RATINGS AGAIN . . .
In Latest Pulse Surveys!
KMTV Continues to
Lead In Omaha Area
KMTV is again top TV station
in the rich 130,000 set Omaha
area. Latest Pulse figures (week
of April 13, 1952) show that
KMTV leads in 68 out of 100
nighttime (6-11 pm) quarter-hours
— Monday thru Friday. This is
BETTER than 2 to 1.
The survey shows that 4 of the
top 5 multi-weekly programs tele-
cast in the Omaha area are viewed
over KMTV. Pulse also reveals that
of the 5 leading once-a-week pro-
grams, 4 are carried by KMTV.
For the best in TV coverage of
the rich Omaha area, contact Katz
Agency or KMTV today.
KIHTV
OMAHA 2, NEBRASKA
CHANNEL 3
Represented by KATZ AGENCY
KMA Dominates Vast
Rural Midwest Area
Pulse figures released in Jan-
uary, 1952 for 23 rural Iowa, Ne-
braska and Missouri counties show
KMA is the Most-Listened-To-Sta-
tion during 234 quarter-hour pe-
riods through the week. This is
more than all other radio stations
heard in this area combined.
KMA's V2 millivolt area con-
tains immense buying power. To-
tal estimated retail sales for 1950
were #2,819,660,000 (Consumer
Markets). 1950 census reports
that total population in this area,
which includes parts of Iowa, Ne-
braska, Missouri and Kansas, is
2,779,531. Farm population to-
tals 732,500.
To get more concentrated cov-
erage of <his prosperous rural mar-
ket, contact Avery Knodel or KMA
today.
KMA
SHENANDOAH, IOWA
Represented by
AVERY-KNODEL, INC.
McHALE QUITS
Democrats Name Rowlings
RESIGNATION of Frank McHale
as chairman of the Credentials
Subcommittee of the Democratic
National Committee and appoint-
ment of Calvin Rawlings of Utah
national committeeman, to the post,
have been announced by Chairman
Frank E. McKinney.
Mr. McHale is a minority stock-
holder in Universal Broadcasting
Co. (WISH Indianapolis, Ind.),
holding 3% interest, according to
FCC records last October. He re-
cently was replaced as national
committeeman by the Indiana
Democratic State Central Commit-
tee, and resigned the subcommittee
chairmanship because his term ex-
pires at the end of the Democratic
National Convention. Mr. Mc-
Kinney also is a minority stock-
holder and officer of Universal, of
which he formerly was president.
Open Mike
U. OF DENVER
Sets National BMI Clinic
FIRST national BMI program
clinic will highlight the sixth an-
nual radio clinic on the U. of Den-
ver campus in a series of radio-
television events scheduled to last
from June 23 to Aug. 22 as part
of the university radio depart-
ment's summer session program.
Attendance of 100 is expected ac-
cording to R. Russell Porter, UD
radio department director.
Events include a television work-
shop, June 23- July 23 to be con-
ducted by Noel Jordan and the an-
nual radio clinic, July 24-Aug. 22,
sponsored by Colorado Broadcast-
ers Assn. which embraces: Broad-
cast Advertising Bureau clinic,
July 29; television commercials
workshop, July 24-26, conducted by
Mr. Jordan ; a three-day seminar on
radio sales, July 30-Aug. 1, con-
ducted by Maurice Mitchell, vice
president and general manager of
Associated Program Service.
MAY BROADCASTING COMPANY
GREENWICH PLEA
Asks FCC AM Action
APPEAL for separate FCC action
on its AM application at Green-
wich, Conn., has been filed by
Greenwich Broadcasting Corp.,
operating WGCH (FM) since Dec.
6, 1948. The company applied for
AM and FM jointly but the AM
application was held up because
of a conflict with a Norwalk ap-
plicant who soon withdrew.
The petitioner says its AM case
has been lying around the FCC all
this time, having been consolidated
with World Wide Broadcasting
Corp. cases (WRUL WRUS
WRUW WRUX WRUA Scituate,
Mass.), apparently because Walter
S. Lemmon is an officer and prin-
cipal stockholder in World Wide
and Greenwich. Having lost $50,-
000 on FM while waiting for an
AM grant, Greenwich asks that its
AM petition be separated from the
World Wide cases. Eliot C. Lovett,
Washington counsel, filed the peti-
tion for Greenwich.
(Continued from page 18)
lose its effectiveness at the city
limits, but covers and sells the en-
tire marketable area.
Howard mentioned that the 1950
figures for thriving San Antonio did
not include the military. Likewise,
our 1950 figures did not include our
Naval personnel in this, the largest
Naval port of the United States
(Norfolk stations please copy).
Just to top it all off — the United
States has just made a special
census in San Diego and found our
city population has increased 28 %
since the 1950 census!
I have fond memories of San
Antonio, but the fact is — only
KCBQ can truthfully say "the most-
listened-to station in the nation'',
fastest growing major market."
Charles E. Salik
President
KCBQ, San Diego, Calif.
PROMOTION STUNT
Brings Revolver in Ribs
HAZARDS of radio promotion were
demonstrated when Larry Miller,
control operator, WCSC-AM-FM
Charleston, S. C, found himself
facing a .38 calibre revolver.
Mr. Miller donned a dark cloak
and a slouch hat and slinked
Mr. Miller in promotion costume.
through Charleston streets to pro-
mote WCSC's presentation of / Was
a Communist for the FBI, a Fred-
eric W. Ziv Co. production.
Mr. Miller entered a market, ap-
proached the cashier and asked to
see the manager. Mr. Miller didn't
know the store had been robbed
three times in the past year. The
cashier drew out a .38 calibre re-
volver and looked too serious for
Mr. Miller's comfort. He quickly
identified himself and decided that
from now on he will stick to the
intricacies of the control room.
NEW show on KFRC San Francisco,
Faces and Places, gives detailed ac-
count of personalities and places in
the news.
WEOK
PO UGH KEEPS 3 E
EVERETT McKINNEY, INC
Page 58 • June 2, 1952
BROADCASTING • Telecasting
'i
Storer Broadcasting Company
Represented Nationally
by KATZ
i
THE COAXIAL CABLE
ARRIVES IN HOUSTON
JULY 1st!
KPRC-TV will carry the political
conventions and campaigns dur-
ing this YEAR OF DECISION!
The promise of complete cover-
age of these vital events has al-
ready SKYROCKETED the Great
Southwest TV market.
A GIANT promotion and mer-
chandising campaign backed by
KPRC-TV, the Houston Post and
TV dealers and distributors is
underway! TV sets are SELLING
LIKE HOTCAKES! By July 1,
Houston's TV audience will be
GREATER than ever before!
Arrival of the Coaxial Cable
Coupled with KPRC-TV Cover-
age of This Year's Political
Events Promises a Dynamic
Medium for All Wide-Awake
Advertisers!
Plan Your Summer Campaign
to Coincide with Houston's
Vast New Audience!
Channel 2 • Houston
JACK HARRIS
General Manager
Nationally Represented by
EDWARD PETRY & CO.
Page 60 • June 2, 1952
BROADCASTING • Telecastin
TV MONEY FOR FCC
$600,000 More Recommended
FCC's FUNDS future brightened
considerably last week on Capitol
Hill as the Senate Appropriations
Committee approved additional
money for the expressed purpose
of processing TV applications
[B«T, May 26].
The action came with these side-
lights :
9 Sen. Ed C. Johnson (D-Col.)
said he thought the additional
$600,000 for fiscal 1953 would be a
"great help in overcoming the log-
jam caused by the impossible freeze
and its lifting."
# The Senate committee in-
serted in the Independent Office
Appropriations Bill an amendment
that would request FCC to investi-
gate the possibility of initiating
"fair and equitable" fees and
charges "in connection with the
licensing of television stations, in
order that such work of the Com-
mission may be made self-sustain-
ing to the fullest extent possi-
ble. . . ."
The House recommendation of
$6,108,460 for the operation of
FCC in fiscal year 1953 (begins
July 1, 1952 and ends June 30,
1953) otherwise was left intact.
With the addition of $600,000 for
TV, total budget suggested by the
Senate committee amounts to
$6,708,460, a figure that is $1,366,-
540 less than President Truman's
recommendation and only $122,910
above the prior year's appropria-
tion.
15 Team Gain
Sen. Johnson said that his quick
estimate would be that the FCC
stands to gain 15 examiner teams,
which include hearing examiners,
attorneys, engineers, accountants
and clerk-stenographers.
Sen. Johnson and 11 other mem-
bers of his 13-man Senate Inter-
state & Foreign Commerce Com-
mittee a fortnight ago formally
petitioned the Senate Appropria-
tions Subcommittee on Independent
Offices to approve $800,000 for the
purpose of relieving the TV appli-
cation workload.
The Johnson Committee had esti-
mated that each examiner team
would require about $40,000. Thus,
the Senator said, if the appropria-
tions unit's recommendation is ap-
proved by Congress, FCC would
benefit by 15 additional teams.
Sen. Johnson said he was "dis-
appointed" that the group did not
okay the full amount. But, he as-
serted, his committee's job is "to
go to work now to see that we get
the full amount approved on the
floor of the Senate."
The Appropriations Committee
approved the recommendations of
its subcommittee, which is under
the chairmanship of Sen. Burnet
R. Maybank (D-S. C).
Its mention of license fee charg-
ing would apply to TV licenses
only. The committee in its report
pointed to the 1952 Independent
Offices Appropriations Act which
authorized such assessment on a
trial basis. The section which con-
tained this reference was Title V.
FCC up to this time has not seen
fit to go into the possibility of
assessing charges or fees for serv-
icing applicants. However, the Sen-
ate group's recommendation re-
quests the Commission to study
the question and to report back to
the "respective legislative com-
mittees."
The committee said it approved
additional funds when informed of
the TV freeze lift that "will make
possible 1,900 more stations in
1,200 more locations, whereas at
the present time there are 108 tele-
vision stations located in 66 com-
munities."
A few days earlier, the Maybank
Subcommittee released FCC's testi-
mony of last April.
In data submitted to the sub-
committee during the hearings,
FCC Vice Chairman Rosel H. Hyde
warned that even if the proposal
of 20 more examiner teams be ap-
proved, "we would still not be cur-
rent in the handling of television
applications at the end of 1953."
He also estimated that there would
be a delay of about three months
in filling the new positions.
FCC had predicted it would have
159 TV station CPs by June 30,
1952, 459 the same date in 1953.
Won't Go Far?
Another assertion by the Com-
mission, raising doubts as to how
far the $600,000 could go in im-
proving the processing line, was
made in its data supporting its
request for restoration of funds cut
by the House.
In its analysis, the Commission
estimated that the correct figure
Sarnoff Foresees
In Five Years
50 MILLION TV SETS
FIFTY million TV sets and 1,500 stations within the next five years
were predicted last week by Brig. Gen. David Sarnoff, RCA board chair-
man, when he spoke Wednesday at a Life Insurance Assn. of America
meeting in Hot Springs, Va.
Noting that there are some 17
million TV sets and 108 outlets,
Gen. Sarnoff said, "within the next
five years, there will probably be
50 million television receiving
sets and avout 1,500 television
broadcasting stations with a po-
tential viewing audience of 150
million persons." Every home
equipped with a TV receiver will be
within range of video transmission,
he added.
Declaring that electronic contri-
butions to health and life expect-
ancy are tangible even now, he
pointed out that both radio and
television donate to well being by
providing information, entertain-
ment and relaxation. Television and
its Vidicon tube have also been
incorporated in the electron micro-
scope, he explained, helping scien-
tists to study live microbes without
using identifying dyes or lights of
germ-killing intensity.
"It is now feasible to combine
the automatic devices which have
been developed for radio-television
to form a complete electronic ac-
counting system for even the larg-
est business organization," Gen.
Sarnoff said. "Such a system would
provide for the the translation,
storage, computation, processing
and printing of pertinent facts and
information."
Explaining that these electronic
systems can graduate from high-
speed arithmetic to high-speed
reading and writing too, he ob-
served, "the information that we
compress today on punch cards
will be further compressed by
storing the necessary figures and
words on magnetic tapes which can
be scanned at the speed of many
thousands of words a minute."
for 20 teams to be $1,020,740. To
arrive at this figure, the FCC, while
accepting Sen. Johnson's estimates,
added money needed for expenses
such as travel, materials, supplies
and office equipment.
Comr. Hyde said:
Even if we receive everything re-
quested for us in the President's budget
we would still, in television, wind up
very substantially behind at the end of
the 1953 year. For example, we would
still have filed with the Commission
approximately 635 applications that we
would not even have reviewed in order
to determine whether they could be
granted. We would still have before us
approximately 200 additional applica-
tions which had been reviewed but be-
cause of problems such as the existence
of conflicting applications were in a
hearing status.
Speaking of FCC's workload,
Chairman Paul A. Walker told the
subcommittee that the Commission
"has now reached a point where in
order to get out the large volume
of work many things are done
which store up trouble for us in the
months and years ahead."
Paring Other Activities
Chairman Walker also asserted
that if given the employes as sug-
gested by Sen. Johnson, "I think we
can handle the television matter."
FCC's data indicated that the
Commission was paring other
activities to a bone in order to
handle television.
Speaking of July 1, when pro-
cessing is slated to begin, FCC told
the subcommittee that "three
months hence, when we must begin
to process applications, the Com-
mission will be in the position of
a man trying to empty Lake
Michigan by dipping furiously with
a teacup. The job will be tre-
mendous."
The Commission noted that in
addition to its TV problem, "the
number of radio stations is increas-
ing and will continue to increase."
Therefore, FCC said, it expected
rapidly mounting interference
problems. These are becoming
"more and more serious and the
Commission is being given less and
less staff to handle" them, it said.
Estimated number of AM sta-
tions in 1952 was 2,485, and in 1953
the figure would be 100 more as of
June 30 of that year.
"The situation in our field-en-
gineering and monitoring program
is already acute," FCC asserted,
and would become more so if the
House cut was allowed to remain
(which was the case).
BROADCASTING • Telecasting
June 2, 1952 • Page 61
UHF-VHF BIDS
REPORT LEGALITY
KVOL Petition
Challenges
CONTAINING premises which challenge the basic legality of FCC's
Sixth Report and Order lifting the TV freeze, a petition for recon-
sideration or rehearing was filed with the Commission last week by
Evangeline Broadcasting Co., licensee of KVOL-AM-FM Lafayette,
La. [B»T, May 26]. Evangeline *
Broadcasting is a TV applicant.
Filed by the Washington law
firm of Arthur W. Scharfeld, the
KVOL petition requests FCC to
reconsider its Sixth Report and
return VHF Channel 5 to Lafayette
or "reopen the record for further
hearing with respect to the alloca-
tion of television channels" there.
KVOL charges the Commission
action, changing Channel 5 to
Alexandria, La., instead of assign-
ing it to Lafayette as proposed
earlier, violates provisions of both
the Administrative Procedure Act
and the Communications Act.
KVOL contends the channel
change "is illegal because the Com-
mission did not give notice of such
action as required by the Adminis-
trative Procedure Act."
The petition notes that the Third
Notice of Further Proposed Rule
Making of March 24, 1951, proposed
to allocate Channel 5 to Lafayette
along with UHF Channel 38. VHF
Channels 11 and 13 were proposed
for Alexandria.
"Petitioner did not file any com-
ments against the proposed alloca-
tion of channels to Lafayette or
Alexandria because it was satisfied
with the proposed allocations," the
petition states, continuing, "it did
not file any comments in favor of
the proposal for Lafayette because
no person opposed the proposed
allocation of channels to Lafay-
ette."
FCC's Sixth Report, "purportedly
based upon the record made in
response to the said Third Notice,"
assigned UHF Channels 38 and
67 to Lafayette, "deleting VHF
Channel 5 and assigning it to
Alexandria . . . instead."
that this would result in the chan-
nel changes involved.
"As a matter of fact," the peti-
tion continues, "it would have been
unreasonable for petitioner to have
anticipated the result reached by
the Commission in view of the
Commission's express rejection of
a 220-mile co-channel separation in
the said Third Notice." FCC pro-
posed 180 mile separation for VHF
in that notice.
"Thus, the Commission not only
failed to give notice of the possi-
bility of the result it reached," the
petition concludes, "but actually
misled the petitioner to believe that
the possible use of a 220-mile sep-
aration had been carefully con-
sidered and rejected."
KVOL further charges it was
"denied adequate legal notice of
the Commission's purposed alloca-
-tion" to Lafayette "because of the
failure of the Commission to adopt
technical standards for television
stations before requiring interested
persons to plead to the Commis-
sion's proposed specific allocation
table of assignments of channels."
KVOL also contends the change
of Channel 5 to Alexandria on pop-
ulation basis alone is "arbitrary"
and violates Sec. 307 (b) of the
Communications Act. No evidence
on the communities, their needs
and natures were in the record,
KVOL notes.
Another violation of the Act, Sec.
309 (a), is charged on grounds that
KVOL is denied a hearing on its
pending application for a TV sta-
tion since requested Channel 5
has been removed.
The petition concludes:
What the Commission has done in
this rule-making proceeding, there-
fore, is to prejudge the petitioner's
application without giving it the op-
portunity of presenting, by means of
its rightful hearing, all of the facts
relevant to determining that the fa-
cilities requested by the petitioner
would provide a fair, efficient, and
equitable distribution of television
facilities, and has decided on the basis
of inadequate and partial information
that Channel 5 should be used in Alex-
andria rather than in Lafayette. Thus,
the Commission has violated the pro-
visions of Section 307(b) and 309(a)
by allocating television channels inde-
pendent of specific applications and
the Commission's Sixth Report and
Order herein is, therefore, invalid,
contrary to law, and unlawfully denies
the rights accorded petitioner by Sec-
tions 309(a) and 307(b) of the Com-
munications Act.
television applications
Digest of Those Filed With FCC May 23 through May 28
Cf Indicates pre-thaw application re-filed.)
Boxscore VHF UHF Total*
Applications filed since April 14 26 13 40
* One applicant did not specify channel number.
Quotes Reasons
The petition quotes reasons given
in the Sixth Report for this action:
In substance, VHF Channels 11
and 13 were removed from Alex-
andria in favor of larger Galveston,
Tex., and Biloxi, Miss., under Zone
Ill's 220-mile co-channel separation
rule. Alexandria, left without
VHF, is entitled to Channel 5
rather than Lafayette since former
has "a somewhat larger population"
(35,000) than the latter (34,000
pop.).
The petition argues that "the
Commission's notice in this rule-
making proceeding did not, directly
or indirectly, give notice to inter-
ested persons (including petitioner)
of the possibility that Channel 5
would not be assigned to Lafayette
for the reasons invoked by the
Commission. Nor could petitioner
(or any other person) have antici-
pated reasonably that, without
counter-proposals by any person
or the Commission, the Commission
might adopt a co-channel mileage
separation for VHF channels in the
Lafayette areas of 220 miles" and
Listed by States
t DENVER, Col.— Eugene P. O'Fal-
lon Inc., Ch. 2 (54-60 mc), ERP 56.5
kw visual; antenna height above aver-
age terrain 778 ft., above ground 200
ft. Estimated construction cost $364,-
500, first year operating cost $520,000,
revenue $500,000. Studio location 546
Lincoln St., Denver. Transmitter lo-
cation Lookout Mtn., East of Highway
#68 next to Cody Monument Prop-
erty, 39° 43' 50y2" N. Lat., 105° 14' 11"
W. Long. Transmitter RCA, antenna
RCA. Legal counsel Loucks, Zias,
Young & Jansky, Washington. Con-
sulting engineer Commercial Radio
Equipment Co., Washington. Appli-
cant is licensee of KFEL Denver.
Principals include President Eugene
P. O'Fallon (98%), general manager
KFEL-AM-FM Denver and major
stockholder of Electronic Network
Inc., Muzak franchiser, Denver; Vice
President Joseph A. Myers, Denver
attorney, and Secretary-Treasurer
Frank L. Bishop, assistant general
manager of KFEL-AM-FM and vice
president and treasurer of Electronic
Network. Address: Albany Hotel,
Denver 2, Col.
t AUGUSTA, Ga. — The Georgia-
Carolina Bcstg. Co., Ch. 6 (82-88 mc),
ERP 18.6 kw visual; antenna height
above average terrain 600 ft., above
ground 450 ft. Estimated construction
cost $88,000 (this does not include
several major items of equipment al-
ready purchased and on hand; when
first application was prepared in April
1950, applicant estimated construction
cost at $103,000), first year operating
cost $200,000, revenue $250,000. Studio
and transmitter location 1305 Georgia
Ave., North Augusta, 33° 30' 27" N.
Lat., 81° 57' 42" W. Long. Transmit-
ter DuMont, antenna RCA. Consulting
engineer A. D. Ring & Co. Applicant
is licensee of WJBF Augusta. Prin-
cipals include President, Treasurer
and General Manager J. B. Fuqua
(94%); Vice President D. M. Kelly
(4%), station manager, and Secretary
Steve Manderson (2%), commercial
manager. Address: Radio Station
WJBF, P. O. Box 490, Augusta, Ga.
t LAFAYETTE, Ind.— WFAM Inc.,
UHF Ch. 59 (740-746 mc), ERP 20.54
kw visual; antenna height above aver-
age terrain 372 ft., above ground 369
ft. Estimated construction cost $158,-
700, first year operating cost $75,000,
revenue $75,000. Studio and trans-
mitter location on McCarty Lane, La-
fayette, 40° 23' 40" N. Lat., 86° 50' 15"
W. Long. Transmitter RCA, antenna
Ten Applications Filed
LAST "WEEK saw more applica-
tions filed for new television sta-
tions with the FCC than during
any other week since the one fol-
lowing the release of FCC's Sixth
Report and Order [B«T, April 14].
There were three applications
filed by TV stations which are re-
quired to change their frequencies,
as provided in one part of the Sixth
Report. And there were a total of
ten new and amended applications
filed, seven requesting VHF out-
lets and three seeking UHF sta-
tions.
Stations requesting a change in
their channel assignments are
WBRC-TV Birmingham, Ala., to
move from Channel 4 to Channel
6; WKRC-TV Cincinnati, Ohio, to
move from Channel 11 to Channel
12 and WHIO-TV Dayton, Ohio, to
move from Channel 13 to Channel 7.
Three new TV applications were
filed. They came from the Baptist
General Convention of Texas, ask-
ing for Channel 6 in Corpus
Christi; KFEQ St. Joseph, Mo.,
seeking Channel 2, and KTRE
Lufkin, Tex. requesting Channel 9
[B*T, May 26].
Among the amended applica-
tions received was one from Eugene
P. O'Fallon, president of KFEL
Denver, for Channel 2. Two news-
paper-owned radio stations amend-
ed their TV applications, too.
These were WENY Elmira, N. Y.jj
owned by the Gannett Co.'s Elmira
Star-Gazette, for UHF Channel 24,
and WDHN (FM) New Bruns-
wick, N. J., owned by the New
Brunswick Home News.
In Florida, four well - known
Tampa businessmen announced
that they plan to file for Channel
13 in that city. Organized under
the name Orange Television Broad-
casting Co., the company is headed
by President Dave Falk, president
of the Tampa Chamber of Com-
merce and of O'Falk's Store. Others
are Vice President James W.
Warren, vice president and general
manager of the Tampa Coca-Cola
Bottling Co.; Treasurer Jack
Peters, vice president and general
manager of the Bentley Gray
Wholesale Dry Goods Co. and im-
mediate past president of the
Rotary Club, and Secretary Cody
Fowler, attorney and former presi-
dent of the American Bar Assn.
None of the four is financially in-
terested in any other radio or news-
paper properties in the Tampa area,
although Mitchell Wolfson, presi-
dent of WTVJ (TV) Miami, is a
cousin of Mr. Falk.
RCA. Legal counsel Guilford Jame-
son, Washington. Engineer Harry C.
Garba, WASK and WFAM (FM) La-
fayette. Applicant is licensee of
WASK and WFAM (FM) Lafayette.
Sole owner is O. E. Richardson, who
has no other business interests. Ad-
dress: McCarty Lane, Lafayette, Ind.
t DULUTH, Minn.— Red River Bcstg.
Co., Ch. 3 (60-66 mc), ERP 25 kw
(Continued on page 66)
Page 62 • June 2, 1952
BROADCASTING • Telecasting
TV APPLICANTS HESITATE
New Filings Still Slow
WHERE is the avalanche of TV
applications predicted following the
lifting of the TV freeze?
"It's still getting underway."
"There's plenty of interest ... up
to expectations . . . we'll hit 1,000 bids
by July 1 all right."
"It's coming, but it won't be quite
as big as we guessed."
The question was put to a number
of Washington radio-TV law firms
last week and drew those typical
'answers. The exchange was
prompted because only some 40
new and amended applications had
been received by FCC six weeks
after issuance of the Sixth Report,
which finalized the revised alloca-
tion plan and set July 1 as the date
on which the Commission will com-
mence processing of applications
[B*T, April 14].
Representing a fair range of
opinion, the responses from the at-
torneys indicate:
# Most lawyers have large
numbers of applications in prep-
aration and so far have filed none
or only a few.
# Delay for the most part is
because of sheer detail and me-
chanics of preparation.
# Some are holding up filing
until the last minute for "tactical
purposes."
July 1 No Deadline
9 Others noted July 1 "is no
deadline" and since big stakes are
involved, careful preparation is
more important than early filing.
# Still others observed that
some of their applicants are far
down the processing lines on city
priority listings, "so what's the
rush?"
# Majority of applications in
preparation represent existing
broadcasters, part of whom have
included persons new to radio in
order to swing financing.
9 There is a substantial "new
money" minority among TV ap-
plications in preparation, although
certain attorneys indicated greater
interest than expected from new-
comers to the industry while others
reported less.
# Majority of attorneys con-
tacted reported no big problem so
far in obtaining informal clearance
of tower sites with Civil Aeronau-
tics Administration sources. One
firm is filing final CAA approvals
with its bid.
# Some broadcasters, who here-
tofore talked the big money of TV
with ease, are "burning midnight
oil" to make up their mind whether
or not to take the plunge. "Now it's
fish or cut bait," as one attorney
put it.
# Reason for forced showdown
is FCC's Sixth Report and process-
ing procedure, several sources ex-
plained. Otherwise, they noted,
many broadcasters would take
their time to "see how things go"
before deciding.
# Fear of UHF in couple of
quarters was evidenced on part of
both newcomers and experienced
broadcasters in view of UHF pri-
ority or "push" by FCC (ghosts
of FM days) and tenor of talks by
Comr. Robert F. Jones, who dis-
sented from Sixth Report [B*T,
May 26, 5]. Greatest reluctance
continues in intermixed VHF-UHF
markets.
0 A very few attorneys felt
newcomers are hesitant to put in-
vestment capital into TV because of
long delays seen for major mar-
kets. Since companies initially are
set up on basis of stock subscrip-
tions and loan commitments rather
than pigeon-holing money itself,
capital will be working elsewhere
until needed, they noted.
0 Most-often-heard reasons for
slowness of newcomers to enter
TV, where reluctance apeared, are
fears of government regulation
(FCC) and future of UHF and lack
of know-how in field.
One law firm — not one- of the
biggest — reported 30 to 40 applica-
tions in preparation with none filed
by that firm to date.
"There's plenty of interest . . .
up to expectations," a principal
partner said. The industry "will
meet the 1,000 quota" expected by
July 1, he predicted.
Within the past three weeks his
firm received "10 to 12 new appli-
cations we hadn't planned before to
file," he said. Most of these repre-
sented money new to broadcasting.
The same attorney has experi-
enced no reluctance about UHF
except in intermixed cities. In fact,
he recalled, he has two UHF bids
in preparation for cities of 10,000
population. The market areas to
be served, however, include over
100,000 persons, he said.
The partner noted FCC's use of
city rather than market popula-
tions in the city priority listings
tends to make an area seem less
desirable than it actually is.
Indication of the backlog of ap-
plications in preparation was given
by the attorney when he observed
in certain cases he has had to do
considerable shopping to find con-
sulting engineers able to take on
his work. Same-city conflicts were
chief reasons for refusals, he ex-
plained.
Spokesman for one large firm
which devotes only part of its
efforts to broadcasting reported a
"healthy amount of new money
coming into television," through
bids by newcomers. This firm had
advised all clients to wait until the
end of the freeze to file applications
and now has many in preparation.
"It will take a couple of months
to do the job," he said.
Fear because FCC is "pushing
UHF" was reported expressed by
a few clients. FM history was
recalled.
"There is some feeling that if
they wait they can buy in later
as cheaply as now," he observed,
explaining, "some stations will need
more financing."
Slow Filers
Another law firm's partner ob-
served applicants are "slow getting
data in," hence delay in filing. His
firm feels it is more important
to file an application that "really
means something" than to be on
file early. Some of those who
rushed "had their applications
bounce back," he noted.
Although his firm's applicants
in the majority are established
broadcasters, it does have some
newcomers. A few broadcasters
are expanding to bring in outsiders,
too, he noted.
Principal in another law firm
which devotes a majority of its time
to radio-TV also reported "proper
preparation" of applications is of
greater concern than filing quickly.
"Without exception," he said, "all
are broadcasters in this thing for
keeps."
"July 1 is no deadline," the at-
torney noted, commenting that be-
cause of careful preparation any-
one who "crosses swords" with any
of his clients "will have a rough
time, right on through the Court
of Appeals."
He noted some difficulty in trying
to keep up with the "shifting of the
tide from one thing to another in
STATION ENGINEERS at TV camera demonstration at RCA Labs., Camden,
N. J., [B*T, May 26] are (I to r): Samuel Geise, WNAR Norristown, Pa.;
Thomas Linxwiler, KWKH Shreveport, La.; Richard Ashenfelter, WCVS Spring-
field, III.; R. W. Caughey, WHP Harrisburg, Pa.; James Schultz, KQV Pitts-
burgh; N. L. Hobson, RCA; Robert W. Oliver, Pogue & Neal, Washington,
D. C; George Wetmore, WXKW Albany, N. Y.; H. C. Weber, RCA; Lt. Bert
Fagan, U. S Navy, Washington, D. C; Jack Jones, KWKH; Charles Brady,
Mcintosh & Inglis, Washington, D. C; E. T. Griffith, RCA; Harold Dewing,
WCVS; William Birchfield, WHAN Charleston, S. C.
BROADCASTING • Telecasting
interpretation of the new rules."
He mentioned Sec. 3.613 concern-
ing location of main studio: "The
main studio . . . shall be located
in the principal community to be
served."
"Common sense tells you that
means within the metropolitan
area," he said, but "certain of the
Commission staff have said it
means within the city limits." Site
hardships and added expenses
would ensue in many cases, he
noted.
Partner in another firm reported
one newcomer to the industry plans
to file applications, in which he
would have minority interest, for
some 11 cities. Same firm also may
possibly file a similar group of
applications for as many as nine
cities.
He said his "strong applicants"
have been urged to file early so as
to let "others in their markets line
up for the remaining channels."
A number of his firm's applicants
now in AM radio, he said, have
large outside business interests
and hence will bring in considerable
(Continued on page 74)
ABC-UPT HEARING
Four Testify on Coercion
LAST WEEK'S chapter in the
lengthy ABC-United Paramount
Theatres merger hearing before
FCC continued detailed probing
into past film distribution and the-
atre-ownership policies of Para-
mount and other major film pro-
ducers [B»T, May 26].
Four more theatre owners testi-
fied. They alleged that the major
motion picture companies would
not rent them first run pictures, or
would not rent any pictures, or
tried to coerce them into a profit-
sharing deal in return for good
films.
The theatre operators claimed
the situation changed for the better
about the same time that the ma-
jor motion picture firms entered
into their consent decree with the
Justice Dept. after the Anti-Trust
Division's probe into the practices
of the film companies.
On the stand were Donald B.
Leverett, Overton, Tex.; Carl B.
Knudson, Seward, Neb. ; Mrs. Eve-
lyn E. Anderson, Boone, Iowa, and
Arthur Goldberg, Omaha, Neb.
The hearing being held before
FCC Hearing Examiner Leo Res-
nick, seeks to determine, among
other things, if ABC and United
Paramount Pictures should be
allowed to merge, if Paramount
Pictures Corp. is qualified as a
TV broadcast station licensee (it
owns KTLA (TV) Los Angeles),
whether Allen B. DuMont Labs.
(WABD (TV) New York, WTTG
(TV) Washington and WDTV
(TV) Pittsburgh) is controlled by
Paramount Pictures through its
Class B stock holdings.
June 2, 1952 • Page 63
EQUIPMENT NEEDS FCC Holds **> NPA Told
FUTURE materials needs of the
commercial broadcast equipment
industry will depend upon the
speed with which FCC licenses new
TV stations, the government was
advised last week.
At the same time, the National
Production Authority announced
that quotas of controlled metals for
radio-TV sets will be pegged higher
in the last half of 1952 to enable
manufacturers to meet seasonal
consumer demands.
Members of a Broadcast Trans-
mitting Equipment industry group
predicted that the first "heavy"
batch of orders for station equip-
ment is still more than a year
away.
Manufacturers reported that
even if some UHF licenses are
granted by the Commission by
year's end, their biggest problem
would be technical difficulties in
constructing station equipment.
Many manufacturers already have
placed orders for parts to build
transmitters and related equip-
ment.
Bottlenecks Prevail
Key components are still in short
supply, with bottlenecks in both
military and civilian production.
Aside from components, rapid
changes in military design and
technical personnel shortages have
posed a steady problem. Scarce
components are transformers
(especially audio), crystals, relays,
small fractional horsepower
motors, capacitors, cathode ray
tubes.
With respect to engineering,
some manufacturers reported they
have enlisted foreign technicians
(some DPs) from Europe. NPA
promised to take action designed
to speed personnel imports.
Diversion of technical industry
help to military contracts has been
a major factor in NPA's decision
to retain most restrictions on mass
production of colorcasting equip-
ment. An amended order [B»T,
May 12] was still under NPA study
after being routinely circulated
among government agencies last
week.
On the receiving end, household
radio-TV sets generally will fare
much better during the third and
fourth quarters than in April-June
as well as other durable goods,
with one exception — in copper brass
mill and foundry products. Manu-
facturers may file supplemental
bids for additional carbon steel or
aluminum, however, to compensate.
Radio and TV receivers and other
goods will receive varying allot-
ments "depending on the possibili-
ties of substituting less critical
materials," NPA said.
Third quarter quotas are up for
all materials used by set makers —
5% for carbon and alloy steel and
for copper wire mill, and 15% for
aluminum. Set manufacturers are
earmarked for a minimum of 20%
on brass mill and foundry prod-
ucts. These increases are based on
percentage use of the pre-Korean
war base.
NPA pointed out that higher
level of allotments starting July
1 will enable radio-TV manufact-
urers and others to meet seasonal
demands, and that the third and
fourth quarters are "the months of
heaviest production" for them.
Bracketed with receivers for the
same boost are TV and auto anten-
nas (for replacement purposes),
coin-operated phonographs, com-
mercial recording discs and phono-
graph needles.
Increased allotments will be re-
flected in Christmas buying in
established TV markets of new
video receivers — either as initial
purchases or as set replacements.
Whatever additional demand may
be created for sets in a potential
handful of new markets by year's
end also will be met with ease,
industry authorities feel.
Last week's action is no more
. significant than that, although it
might be a harbinger for materials
in 1953 (see story page 89) when
new VHF-UHF stations take the
air in more prolific quantity. Of
that outlook NPA Administrator
Assists on Atlass Bids
CHARLES GUGGENHEIM, chief
producer of the Ford Founda-
tion's fund for an adult education
project experiment in educational
television at WOI-TV Ames, Iowa,
is working with Ralph Atlass in
Chicago for seven weeks as a con-
sultant for three television appli-
cants. These will involve the sta-
tions in which Mr. Atlass, general
manager of WIND Chicago, has
an interest. In addition to WIND,
stations are KIOA Des Moines and
WLOL Minneapolis. Mr. Guggen-
heim, who worked for the Louis G.
Cowan package firm and CBS, will
assist in plans for TV operations.
Henry H. Fowler said last Wednes-
day:
We must remember that the mobiliza-
tion program is only half complete, and
direct defense requirements for ma-
terials are still growing. . . . Authoriza-
tion to many civilian industries will
still be below their pre-Korean rate of
use of the controlled materials, despite
these welcome increases in allotments.
ANTENNA TREND
Reported to NPA
TREND in TV antenna sales is
from metropolitan to "fringe"
areas, with a resultant increase in
ratio of metal-to-antenna because
of more bays or receiving units.
This "recent development" was
reported to the National Produc-
tion Authority by an Antenna
Manufacturers Industry Advisory
Committee last week. One pro-
ducer reported a distributors poll
showed sales of 39% in single-bay,
50r'r in two-bay and 11% in four-
bay antennas.
About 15% of all antenna sales
for television is for replacements,
the industry group estimated.
Members predicted this figure will
rise with licensing of new UHF
TV stations that will provide an
additional market for antennas
tuned to the new frequencies.
Manufacturers of TV antenna
towers; commercial, industrial,
military and home-type antennas
(indoor, outdoor and built-in), and
automobile radio antennas were
represented at the meeting.
Disney TV Trailer
AS PROMOTION for its new fea-
ture film, The Story of Robin Hood,
Walt Disney Productions plans
telecasts of a quarter-hour trailer,
The Riddle of Robin Hood, in 63
TV cities from June 15 through
July. The TV trailer features be-
hind-the-scenes production and re-
search for completion of the full-
length feature, and already has
been released to schools.
DR. ALLEN B. DuMONT (1), presi-
dent of Allen B. DuMont Labs. Inc.,
is decorated with the rank of Chev-
alier in the National Order of the
Legion of Honor by French Consul-
General Jean de Lagarde for Dr. Du-
Mont's service to the Allied cause
during World War II and his con-
tributions to French and American
commercial relations.
CONTROLS STAY
Senate Group Ducks Action
TO the new 83d Congress should
fall the task of deciding whether
wage, price, and other economic
controls should be continued after
March 1, 1953, the Senate Bank-
ing and Currency Committee rec-
ommended last week.
The committee filed majority and
minority recommendations on the
Senate floor last Wednesday for ex-
tension of the Defense Production
Act, which expires June 30. Senate
Majority Leader Ernest W. Mc-
Farland (D-Ariz.) called for an
early show-down vote.
Chairman Burnet Maybank (D-
S. C.) and his Banking Committee
had voted earlier on various provi-
sions of the Act. Last week the
group issued its report while the
House counterpart committee
wound up hearings on similar leg-
islation. It hopes to draft a bill
this week.
Except for one instance — con-
sumer credit controls were to be
extended until June 30, 1953, in-
stead of March 1, cutoff date on
wages and prices — the Senate
group adopted its tentative votes
[B#T, May 26] and gave reasons
for its actions.
The cost allowance formula (for
advertising, selling, etc.) authored
last year by Sen. Homer E. Cape-
hart (R-Ind.) was not touched on
greatly and appeared likely to sur-
vive any administration thrusts in
Senate or House floor debate.
Ralph Rockafellow
RALPH ROCKAFELLOW, 54, di-
rector of advertising, publicity and
promotion for Paramount Televi-
sion Productions Inc., New York,
died suddenly last Monday night.
Before joining Paramount in 1948,
he had been associated with sev-
eral advertising agencies, includ-
ing Young & Rubicam and Bu-
chanan & Co. Surviving are his
wife, Desiree; a son, Ralph Jr., and
a daughter, Mrs. Richard Wayne.
NEWLY-ELECTED officers of the Television Assn. of Philadelphia for 1952-
1953 are (seated, I to r): Martha Gable, WFIL-TV, board member; Arthur
Borowsky, publisher, TV Digest, president; Ethyl Foster, secretary, and Gordon
Walls, WCAU-TV, treasurer; standing (I to r) are Franklin Roberts, of W. S.
Roberts Adv., vice president; Charles Vanda, WCAU-TV, chairman of the
board of governors; Mort Farr, president. National Appliance Dealers of
America, board member; Paul Phillips, of Aitken-Kynett Adv., board mem-
ber; Andrew Keay, WFIL-TV, board member; Joe Cox, of J. Cunningham Cox
Adv., board member, and Walter Erickson, Gray & Rogers Adv., board member.
Page 64 • June 2, 1952
BROADCASTING • Telecasting
Established
United Press
THE WORLD'S BEST COVERAGE OF THE WORLD'S BIGGEST NEWS
iOADCASTING • Telecasting
June 2, 1952 • Page 65
BMI TV CLINIC
792 Attend Sessions
At Beverly Hills
INSTEAD of classifying television an advertising medium and com-
paring its costs to those of other media, look upon it as a selling force
and compare cost with other ways of selling.
This was the advice George L. Moskovic, manager, TV development,
KNXT (TV) Hollywood, gave 165 *-
broadcasters from 11 Western
states and Hawaii in attendance at
the Broadcast Music Inc. TV clinic
held in Beverly Wilshire Hotel,
Beverly Hills, May 26-27. Attend-
ance jumped to 192 on the second
day.
Mr. Moskovic told a Monday
afternoon session that "Television,
properly used, is not an expensive
type of advertising; it's the cheap-
est form of mass selling ever
known."
Donn Tatum, TV director, ABC
Western Div., presided over the
Monday morning session, at which
Roger Clipp, manager WFIL-TV
Philadelphia discussed TV's News-
reel Operation. Robert D. Swezey,
executive vice-president, WDSU-
TV New Orleans, spoke on "Every
Town a Show Town, U.S.A. Yeah?"
Klaus Landsberg, vice-president
and general manager KTLA Holly^
wood, told broadcasters at the
Monday morning session that TV
will augment rather than hinder
radio.
Commending TV for establish-
ing its own code of ethics, Gov.
Earl Warren of California, prin-
cipal speaker at Monday luncheon
predicted the industry will "make
life much richer for all."
Making no direct mention of the
upcoming House "morals" probe
of radio-TV programs, he voiced
strong disapproval of censorship
and emphasized there must con-
tinue to be a free press, radio and
television.
Mayor Agrees
In agreement with the governor
on TV potentialities was Los An-
geles Mayor Fletcher Bowron, shar-
ing honors at head table. He con-
siders television "the greatest
medium in the world."
Carl Haverlin, BMI president,
was chairman at the luncheon ses-
sion, with TV talent guest speak-
ers Tim McCoy (KNXT) and
Eddie Albert (KLAC-TV Holly-
wood) participating briefly.
Afternoon schedule featured Mr.
Moskovic on "Making TV Pro-
grams Pay for Advertisers" and
Robert Purcell, director of opera-
tions KTTV (TV) Hollywood, dis-
cussing "Hidden Costs in TV Pro-
gramming." Don Norman, gen-
eral manager KNBH Hollywood,
was chairman.
Wilbur Edwards, general man-
ager, KNXT Hollywood, was chair-
man of Tuesday's opening session
with speakers including Harold
Lund, general manager WDTV
(TV) Pittsburgh on "Low Cost
Local Programming"; Charles F.
Holden, assistant national director
of television for ABC, New York,
Tacks of TV Production"
and Mr. Tatum, discussing "Partici-
pating & Film Programming."
Don Fedderson, vice-president
and general manager, KLAC and
KLAC-TV and president, Television
Broadcasters of Southern Cali-
fornia Assn., reported on that
organization's formation, purpose
and progress.
Richard Moore, general man-
ager, KTTV, was chairman of the
final afternoon session, with Philip
G. Lasky, vice-president and gen-
eral manager, KPIX San Francisco
discussing "TV Plant Planning &
Remodeling for Economy and Ef-
ficiency." Joe Coffin, research di-
rector, KLAC-TV, spoke on "TV
Program Research Techniques."
Messrs. Clipp, Swezey, Lund,
Holden and Lasky had spoken on
the same subjects at previous BMI
TV Clinics in New York and Chi-
cago [B»T, May 26].
SCALE model of proposed TV tower
and antenna installation of WSAV-
TV Savannah, atop bank building. At
right is a 300-millirneter Aviation
Obstruction Electric Code Beacon,
which would be installed atop the
tower. WSAV's TV application is now
pending before the FCC.
'IMMORALITY'
Self-Censorship Urged
To Eastern Film Makers
"SELF control, not government control" is the answer to the House
probe of allegedly "immoral" radio-TV program material, Max Gilford,
special counsel to the National Society of TV Producers, Hollywood, said
last week. He urged that East Coast TV film makers adopt and enforce
their own production codes (see *
story, page 28).
But to combat the investigation,
television producers — all of them —
should make certain they and their
opinions are represented in Wash-
ington, he advised, speaking
Wednesday at a luncheon meeting
of the National Television Film
Council in New York.
Voicing opinions from the floor,
Film Council members indicated
they were not fully in agreement
with the speaker, wondering if self-
censorship is not an admission of
guilt and questioning whether "the
canons of good taste" can be put
on paper. Mr. Gilford also was
asked if he thought self -regulation
had not been effected by the
NARTB code, which, he answered,
is "inadequate" in its handling.
"A lot of this [government in-
vestigation] comes from what
they've seen in the past four
months," he observed.
When the house voted to probe
TV-radio program content [B»T,
May 5, et seq.], "heartache and
sleepless nights" were caused for
just about everybody connected
with the industry, Mr. Gilford said.
This "government harassment of
the entertainment medium" com-
pletely side-steps the FCC as the
proper authority for such matters,
and focuses on television as "a
bad, bad boy — a new political tar-
get," he asserted.
The prime goal for producers
should be to organize and assert
themselves, something that Mr. Gil-
ford said has been accomplished
more fully on the West Coast than
on the East Coast. West Coast
producers formed their code three
years ago, he noted.
"You should have a code," he
urged. "We encourage the com-
petitive existence of such a code as
building the health of the indus-
try." Any regulation could be en-
forced, he suggested, by granting
to each production, a seal of ap-
proval, to be required by stations
before any program is shown.
Some Film Council members
urged that outright lobbying be
extended, and one suggested TV
producers "instead of being molly-
coddled— as Hollywood has shown
itself for 25 years," should face
legislators and others in Washing-
ton with tremendous courage, "un-
afraid to explain film content or
the conduct of their business."
Others, taking a more dubious
stand, wondered what effect a pro-
ducers' code would have since ulti-
mate approval depends upon sta-
tion-acceptance of the end prod-
uct. While opposing the idea of
censorship, Dr. Alfred N. Gold-
smith, RCA consultant and honor
guest at the luncheon, advised that
the product relies upon the pro-
ducer's own good taste, a matter
that "can't be put on paper."
One producer questioned that
there is even a market for good
taste. Noting that film makers can
produce profitably only so long as
they respect public vogues, he said
stations now are seeking "cops and
robbers" productions, perhaps the
very fare that has prompted a sur-
vey of program content.
Television Application;
( Continued from page 62)
visual; antenna height above ave
age terrain 814 ft., above ground of
ft. Estimated construction cost $29!
501, first year operating cost $288,00
revenue $332,000. Studio and tran:
mitter location Observation Road an
11th St., Duluth, 46° 47' 08" N. Lai
92° 07' 15" W. Long. Transmits
RCA, antenna RCA. Legal couns'
Segal, Smith & Hennessey, Washinj
ton. Consulting engineer Millard 7
Garrison, Washington. Applicant
licensee of KDAL Duluth. Principa
include: President and Treasurer Da
ton Le Masurier (70%), general ma'
ager of KDAL, 79% owner of WQU
Moline, 111., and until 1948 licensee
KILO Grand Forks, N. D.; Vice Pres
dent Robert A. Dettman (10%), chii
engineer of KDAL, 8% owner
WQUA and 10% owner of WIK
Peoria, 111.; Vice President Od:
Ramsland (10%), commercial mai
ager of KDAL, 8% owner of WQU
and 10% owner of WIRL, and Charl
Le Masurier (10%), retired. Addres
218 Bradley Bldg., 10 East Super
St., Duluth, Minn. (Note: Origin
application was filed after April
but returned because it was subm
ted on old forms. Since it already h
been counted in total of applicatio
tendered since the FCC Sixth Repo
& Order [B«T, April 14], it will n
be counted again.)
ST. JOSEPH, Mo. — KFEQ Inc
2 (54-60 mc), ERP 51 kw visual; a
tenna height above average terra
809 ft., above ground 750 ft. Estim
ed construction cost $428,389.98, fi
year operating cost $176,376, first ye
depreciation $57,877 (total cost $23
253), revenue $204,000. Studio a
transmitter location 2/5 mi. east
city limits on Faraon St. at 40th £
39° 46' 12" N. Lat., 94° 47' 53" '
Long. Transmitter RCA, anten
RCA. Legal counsel Pierson & Be
Washington. Consulting engine
George C. Davis, Washington. App
cant is licensee of KFEQ St. Josej
Principals include: President Bart
Pitts (51%), president of The Jourr
Pub. Co., publisher of Stock Ya
Journal; Vice President Henry
Bradley (3%), president and direct
of News-Press & Gazette Co., pu
lisher of St. Joseph News-Press a
Gazette; Secretary J. Ted Brans
(1%), promotion manager of KFE
Treasurer Glenn Griswold (1%), <
rector-treasurer and commercial ma
ager of KFEQ, and Arthur V. ]
rowes (1%), managing editor
News-Press and Gazette. News-Pre
& Gazette Co. owns 43% of KFEQ Ii
Address: KFEQ Bldg., St. Joseph, S:
t NEW BRUNSWICK, N. J.— Hoi
News Publishing Co., UHF Ch.
(668-674 mc), ERP 75 kw visual;
tenna height above average terra
452 ft., above ground 436 ft. Es
mated construction cost $212,200, fii
year operating cost $180,000, reven
$200,000. Studio location 137 Chur
St., New Brunswick. Transmitter
cation W. side State Highway #
xk mi. North of Raritan River, 4
29' 42" N. Lat., 74° 24' 50" W. Lc.
Transmitter DuMont, antenna RC
Legal counsel Welch, Mott & Morg;
Washington. Consulting engineer SI
Intosh & Inglis, Washington. Applica
is licensee of WDHN (FM) New Brun
wick. Principals include Preside
Elmer B. Boyd (58%), president a
89% owner of Colonial Homesit
(Continued on page 68)
Page 66 • June 2, 1952
BROADCASTING • Telecast!
it j
Si
. . . spend money — lots of it — for
top men, the best equipment, plenty
of film.
—and above all, give local news a
real play! In the last four months
here on Channel 4 we have used
60,000 feet of film on local news:
and also 2000 still pictures!
Add to this, footage and wire pic-
tures of National and International
news and personalities. Supplement
this with stories from the principal
wire services . . .
Then edit! Good news men doing it!
In the not-so-good old days, well
pitched tonsils and a personality
who could rip and read were all
you needed.
Now the News has to be good!
Money, men, material and com-
pleteness make and hold news listen-
ers on WTCN-TV.
If you want to pick up a news pro-
gram with an established Pulse —
one of McCuen's News Shows is
temporarily open and is offered
subject to prior sale. See our Na-
tional Representatives or wire us
for details and the price tag.
CBS • ABC • DUMONT (Affiliate)
Nationally *epre»ented by FREE & PETERS
ROADCASTING • Telecasting
June 2, 1952 • Page 67
Television Applications May 23-28
(Continued from page 66)
1
Channel-8
SAN VIEGO'S
1st and Only
TELEVISION STATION
CALIFORNIA'S
THIRD MARKET
San Diego's
1951 Increase
in
FREIGHT CAR
LOADINGS...
reflected the
accelerated
westward
movement of
rail traffic
which has
been evident
since the
start of
the Korean
war.
Wise Buyers
Buy-
New Brunswick (real estate develop-
ment), and vice president of Flako
Products Corp., New Brunswick (food
products manufacturing); Treasurer
Hugh N. Boyd ( 18% ) ; Kathleen Boyd
Martin (15%), and Ruth Boyd Talbot
(9%). Applicant publishes New Bruns-
wick Home News, Metuchen (N. J.)
Recorder and Linden (N. J.) Observer.
Address: 127 Church St., New Bruns-
wick, N. J.
t ELMIRA, N. Y— Elmira Star-Ga-
zette Inc., UHF Ch. 24 (530-536 me),
ERP 19 kw visual; antenna height
above average terrain 923 ft., above
ground 442 ft. Estimated construction
cost $215,100, first year operating cost
$300,000, revenue $350,000. Studio lo-
cation Mark Twain Hotel, Elmira.
Transmitter location Green Hill Road,
Southport Town, 42° 00' 26" N. Lat.,
76° 49' 18" W. Long. Transmitter
RCA, antenna RCA. Legal counsel
Dow, Lohnes & Albertson, Washing-
ton. Consulting engineer Bernard C.
O'Brien, Rochester, N. Y. Applicant
is licensee of WHEC Rochester,
WDAN Danville, 111., WTHT Hartford
and WENY Elmira. All stock in ap-
plicant is held by Gannett Co. Inc.,
Rochester, N. Y., publisher of Roches-
ter Times-Union and Democrat &
Chronicle, Albany Knickerbocker News,
Utica Observer-Dispatch and Press,
Newburgh News, Beacon News, Ithaca
Journal, Ogdensburg Journal, Malone
Telegram, Saratoga Springs Saratogan,
Massena Observer, Elmira Star-Gazette
and Advertiser, Binghamton Press, all
in New York; Hartford (Conn.) Times,
Plainfield (N. J.) Courier-News and
Danville (111.) Commercial News.
Principals include: President Frank
E. Gannett, who owns 33% of Gan-
nett Co. Inc. stock; Vice President
Frank E. Tripp; Treasurer Herbert
W. Crickshank; Secretary Lynn N.
Bitner; Director Paul Miller; Assist-
ant Secretary Clayton Gallagher, and
Assistant Secretary Thomas V. Taft.
Frank E. Gannett Newspaper Founda-
tion Inc. owns 66% of. Gannett Co.
Inc. stock. Address: 201 Baldwin St.,
Elmira, N. Y.
UPT DIVIDENDS
Extra Payments Indicated
EXTRA year-end dividends in addi-
tion to quarterly payments on
stock of United Paramount Thea-
tres were indicated as a company
policy by president Leonard H.
Goldenson last week. The new
policy will enable UPT to meet
the "substantial demands" for
cash expected when it merges with
ABC, it was stated.
Mr. Goldenson's statement was
made as he announced a 25-cent
dividend on all outstanding shares
of common stock, payable July 18
to holders of record on June 27.
Indicating that year-end divi-
dends would be paid as justified
by earnings of the corporation,
Mr. Goldenson observed that, since
UPT business is conducted largely
on a cash basis — with no substan-
tial investments in inventories —
dividends can be paid in greater
proportion to earnings than under
the usual business procedure.
CORPUS CHRISTI, Tex. — Baptist
General Convention of Texas, Ch. 6
(82-88 mc), ERP 100 kw visual; an-
tenna height above average terrain
505 ft., above ground 496 ft. Estimat-
ed construction cost $368,345, first
year operating cost $180,000, revenue
$220,000. Studio and transmitter loca-
tion on Highway #44, % mi. West
of Violet, Tex., in Nueces County,
27° 47' 07" N. Lat., 97° 36' 05" W.
Long. Transmitter GE, antenna GE.
Legal counsel Fly, Shuebruk & Blume,
New York. Consulting engineer A.
Earl Cullum Jr., Dallas. Applicant is
licensee of KWBU Corpus Christi.
Principals (of Baptist General Con-
vention of Texas) include: President
Forrest Freezor, First Baptist Church,
Waco; First Vice President E. H.
Westmoreland, South Main Baptist
Church, Houston; Second Vice Pres-
ident Arthur De Loach, First Baptist
Church, Odessa; Secretary D. B.
Smith, San Antonio; Secretary Roy
L. Johnson, Kingsville, and Secretary
of Corporation J. Earl Mead, Cliff
Temple Baptist Church, Dallas. Ad-
dress: Baptist Bldg., Dallas, Tex.
LUFKIN, Tex.— Forest Capital Bcstg.
Co., Ch. 9 (186-192 mc), ERP 11.3 kw
visual; antenna height above aver-
age terrain 666 ft., above ground 522
ft. Estimated construction cost $223,-
160.13, first year operating cost $125,-
000, revenue $100,000. Studio location
114y2 North First St., Lufkin. Trans-
mitter location 1.4 mi. Northwest of
Clawson, East of Highway #69, Ange-
lina County, 31° 25' 09" N. Lat., 94°
48' 02" W. Long. Transmitter RCA,
antenna RCA. Legal counsel Cohn &
Marks, Washington. Consulting en-
gineer A. Earl Cullum Jr., Dallas. Ap-
plicant is licensee of KTRE Lufkin.
Principals include: President R. W.
Wortham Jr. (32%), executive vice
president and director of Southland
Paper Mills Inc., Lufkin; Vice Presi-
dent E. L. Kurth Sr. (16%), presi-
dent and general manager of Angelina
County Lumber Co., Keltys, Tex.,
president of Southland Paper Mills
Inc., Lufkin, president of Wills Point
Lumber Co., Wills Point, Tex., Farm-
ers-Merchants Lumber Co., Brenham,
Tex., and Lufkin Amusement Co., Luf-
kin; Henry B. Clay (9.5%), general
manager of KWKH Shreveport, La.;
William E. Antony (9.3%), chief en-
gineer KWKH, and partner and 25%
owner of Best. Engineering Service,
Shreveport (consulting engineers);
Mrs. Ola Thompson (10%), stock-
holder in Angelina County Lumber
Co., Keltys, Kurth Lumber Co., Jas-
per, Tex., and Lufkin Amusement Co.,
Lufkin; L. A. Mailhes (4.6%), gen-
HAMILTON BUYS
TV Series for 22 Cities
HAMILTON WATCH CO., Lan-
caster, Pa., has purchased a 13
half-hour untitled TV film series,
produced by Gil Ralston, head of
Screen Televideo Productions, Bev-
erly Hills, for alternate week
showing in 22 cities starting in
mid-September. Stuart Reynolds
Productions concluded negotiations.
Markets include: New York, Los An-
geles, Chicago, Philadelphia, Pittsburgh,
Detroit, Boston, Cincinnati, Cleveland,
Baltimore, St. Louis, New Haven, Day-
ton, Providence, Washington, San
Francisco, Milwaukee, Minneapolis,
Buffalo, Schenectady, Binghamton and
Lancaster.
eral manager of Shreveport Timet
and eight other minority stockholders
Address: P. O. Box 701, Lufkin, Te>
t SAN JUAN, P. R. — Jose Ramo
Quinones, Ch. 4 (66-72 mc), ERP 54.
kw visual; antenna height above aver
age terrain 345 ft., above ground 38,
ft. Estimated construction cost $244.,
009.78, first year operating cost $125, j
000, revenue $200,000. Studio an|
transmitter location 357 Ponce d;
Leon Ave., San Juan, 18° 28' 04" K
Lat., 66° 05' 40" W. Long. Transmit'
ter RCA, antenna RCA. Legal counse
Dow, Lohnes & Albertson, Washing
ton. Consulting engineer Commercis
Radio Equipment ' Co., Washington
Applicant is licensee of WAPA Sa
Juan and permittee of WPAA Mays
guez, P. R. Sole owner is Jose Ramo
Quinones, owner of three Puerto Ric
sugar cane farms and president a
Puerto Rico Farm Bureau. Address
Radio Station WAPA, P. O. Box 456!
San Juan, P. R. (Note: Original ar
plication was filed after April 14 bu
returned because it was submitted o
old forms. Since it already has bee
counted in total of applications ter
dered since the FCC Sixth Report
Order [B»T, April 14], it will not
counted again.)
Existing Stations
Change in Channels
WBRC-TV BIRMINGHAM, Ala.
Birmingham Bcstg. Co., Ch. 6 (82-
mc), ERP 100 kw visual; antenn
height above average terrain 908 ft
above ground 562 ft. Estimated co:
of change $269,589, first year opera
ing cost $240,000. revenue $365,00i
Studio location 1727 Second Av
North. Transmitter location Red Mt
Transmitter RCA. antenna RCA. Leg
counsel George O. Sutton, Washing
ton. Consulting engineer George (
Davis, Washington. Application is fo
change from Ch. 4, as required unde
provisions of FCC Sixth Report
Order [B«T, April 14].
WKRC-TV CINCINNATI, Ohio— Ri
dio Cincinnati Inc., Ch. 12 (204-21
mc), ERP 316 kw visual; antenn
height above average terrain 612 ft
above ground 540 ft. Estimated co:
of change $178,500. Studio locatio
Times-Star Bldg. Transmitter loc;
tion Highland and Dorchester. Tran
mitter GE, antenna GE. Legal eounsf
Bernard Koteen, Washington. Engi
neer George A. Wilson, WKRC-T\
Application is for change from Ch. 1
as required under provisions of FC1
Sixth Report & Order [B«T, April 14
WHIO-TV DAYTON, Ohio— Mian
Valley Bcstg. Corp., Ch. 7 (174-18
mc), ERP 200 kw visual; antenn
height above average terrain 1,144 ft
above ground 1,086 ft. Estimated co
of change $561,000. Studio locatio
1414 Wilmington Ave., Dayton. Ne
transmitter location 3228 Germantow
St., 39° 44' 03" N. Lat., 84° 14' 50" V>
Long. Transmitter RCA, antenna RC
Legal counsel Dow, Lohnes & Albert
son, Washington. Consulting enginee
Mcintosh & Inglis, Washington. Ap
plication is for change from Ch. 1
as required under provisions of FC
Sixth Report & Order [B«T, April 14
FIRST coast-to-eoast TV marath
will be staged by Milton Berle f
benefit of Damon Runyon Memoria
Fund on NBC-TV beginning at noo
June 7 and continuing through 10:
a.m. June 8. Show will originate fro;
New York's Radio City.
KFMB-TV
C h a n n e I - 8
KFMB-AM
550 - K.C.
John A. Kenr.edv, o^ner
word I. Chernoff, Gen Mc
Page 68 • June 2, 1952
BROADCASTING • Telecasting
L SALES J
// what are '%
w
going to do
about the /
SUMMER I
BOOM?//
Possibly you're tired of hearing about the extra money the
consumer could spend but doesn't.
Maybe all you want is some ideas on how you can tap this summer's
record potential— while at the same time meeting management's insistence on
increasing profit margins by keeping sales costs low.
If so, we recommend that you read our new study,
"what are YOU going to do about the SUMMER BOOM ?"
It includes an exclusive analysis of this summer's sales outlook combined
with a plan for making effective and economical use of television in
8 major markets which account for over 50% of all U. S. television homes.
If you don't have a copy, call your NBC Spot Sales representative
or write NBC Spot Sales, 30 Rockefeller Plaza, New York 20, and ask for
"what are YOU going to do about the SUMMER BOOM ?"
NBC Spot Sales
30 Rockefeller Plaza, New York 20, N. Y.
CHICAGO CLEVELAND WASHINGTON
SAN FRANCISCO HOLLYWOOD
DENVER CHARLOTTE ATLANTA
representing TELEVISION STATIONS
WNBT New York
WNBQ Chicago
KNBH Los Angeles
WPTZ Philadelphia
WBZ-TV Boston
WNBK Cleveland
WNBW Washington
WRGB Schenectady-
Albany-Troy
BROADCASTING • Telecasting
June 2, 1952 • Page 69
COMPARATIVE NETWORK SHOWSHEET
ABC
SUNDAY
CBS DuMONT
NBC
ABC
MONDAY
CBS DuMONT
NBC
ABC
TUESDAY
CBS DuMONT
NBC
ABC
WEDp
CBS ^
Film
Man of
the Week
L
General
Roy Roger
F
America's
Alcoa
See It Now
L
The Week
Kellogg
Space
Cadet L
Kellogg
Space
Cadet L
Meeting
L 4 F
in Religion
A Fence
it—
Skippy
Peanut
Butter
Wrigley
Gene
Autry
Show
Georgetown
U. S. Rubbe
General
Foods
Kukla,
Fran 4 Olli
General
Foods
Kukla.
Fran 4 Olli
Those En-
M
You Asked
For It
L
U. Forum
Showcase
L
Capt.
Video
Vit. Corp. o
Am., The
Goldbergs I
Capt.
Video
dearing
Young
lii-
Horizons
American
Tobacco
This Is Shov
Business
L
Revere
Ironrite
Hollywood
Screen
Test
L
GM-
Oldsmobile
News L
P&G
Those Two
L
P&G
Columbia
Records
News L
Chevrolet
Dinah Shor<
L
Bendix
Swanson
(alt. wks.)
GM- '
Oldsmobi'
L&F
Press 6
L
Chesterfielc
Perry
Como L
Camel
News
Caravan L
Beulah
F
Fatima
Stork
Club L
Camel
News
Caravan L
The Name's
The Same
L
Chesterfie
Perry Cor
Lincoln-
Mercury
Toast
of the
Town
L
Colgate
Comedy
Film
(alt. sp.)
Bristol-
Myers
Mr. D. A. L
Lever
Lux
Video
Theatre
L
Pentagon
Washington
Crosley
Speidel
(alt. wks.)
P. Winchell
J. Mahoney
Film
(Co-op)
Feature
Life is
Worth Livim
Bishop
Fulton J.
Youth
Wants to
Know
The
Paul Dixon
Pillsburv
Toni (alt.
Godfrey
His Frienc
L
Crossroads
F
Hour
C-P-P
Lever-
Lipton
Godfrey's
Talent
Scouts
Hopkins
Science
Review
Firestone
Voice of
Firestone
L
Film
Film
Publishing
Co.
Keep Postec
ury
Show
L
Liggett
& Myers
Godfrey J
His Frienc L
L I
Washday
Theatre
F
L
Foursquare
Court
L
General
Electric
Fred
Waring
Clorets
Chlorophyll
Gum
King Detect
Goodyear
(alt. with)
Philco
Corp.
TV
Playhouse
Philip
Morris
I Love Lucj
F
Pearson
Lights Out
L
United—
Or Not?
L
Schick
Crime
Syndicated
(alt.) L
Carter Prod
City Hosptl
Serutan
Battle of
the Ages
P&G
Fireside
Theatre
Bayuk
Cigars
EUery
Queen
L
;'.
Colgate
Strike
It Rich
L
Bristol
Myers
Break
the Bank
Larus &
Bro. Co.
Gen. Foods
Instant
Maxwell
On Trial
Electric
Lite
Suspense
Ouick on
the Draw
Armstrong
Sterling
Drug
Mystery
Theatre
F
P.
Lorillard
The
Web
L
Film
Plainclothes
Man
Film
Coffee
Swansdown
Claudia L
Co-op
Boxing
Eastern
alt. with
L
with
Bob Dunn
Theatre
L
B.F.
Goodrich
Celebrity
Time
P&G
Red Skeltoi
Westing-
Tobacco Co
Robert
Block
Drug
(TBA)
P.
Lorillard
Original
Amateur
Hour
L
Pabst
Sales Co.
Blue
Ribbon
Bouts
L
Crawford
Clothes
Show
L
house
Studio
One
Parkway
Presents
Danger
Cinema-
Scope,
p
Jules
Montenier
What's
My Line
They Stand
Accused
(No Net
L
Summer
Theatre
Co-op
Who Said
(No Net
DuMont
Labs.
What's
Corp.
Celanese
Rohn Alum
Forum
After
10 p.m.)
St. 6/23
That
L
After
10 p.m.)
the Story
Walter
Kiernan
Considine
Mutual
of Omaha
(alt. wlJ.) I
Co-op
Wrestling
General
Cigar
Sports Sp<
Carter Prods
Drew
Pearson L
Norwich
Sunday
News Spec.
Longines
Chrono-
scope
Longines
Chrono-
scope
7 r J *
SUNDAY
MONDA 1
- TRIDA
SATURDAY
ABC
CBS
DuMONl
NBC
ABC
CBS
DuMONT
NBC
ABC
CBS
DuMONT
NBC
ABC
1:30 PM
1:45
2:00
2:15
M-Th
10-10:15
CBS News*
Prologue to
the Future
F
2:30
2:45
Lever-Rinso
(M.thruTh)
Godfrey
Breakfast
Parly
L
3:00
Your
Surprise
Store
3:15
M-Th 10:45-
11:15 am, F
10:30-11 am
Mrs. U.S.A
The
Whistling
Wizard
(No)
Network
Service)
3:30
Gen. Mills
Hudson
Bride &Gr'm
F
3:45
C-P-P
(MWF)
Strike
IV s A
Ralston-
Purina
(Alt. wks.
sponsorship)
Space Patro
F
Brown
Shoe
Smilin' Ed
4:00
5
It Rich
L
Problem
McConnell
4:15
Papa Bear's
Newsreel
F
In The
Park
L
P&G
(Tu.& Th.)
Egg&I L
j Woman's
Club
Prtcpting.
Sponsors
Ruth Lyons
50 Club
L
4:30
Sweets Co.
Tootsie Hi£
Amer. Home
All Products
Love of Life
Noontime
News with
Walter Ranev
National
Dairy
The Big
Top
4:45
TV Tot's
Time (excej
SVJZ-TV) ! _
Voice of
Prophecy
M&M Ltd.
Candy
P&G
Search for
Tomorrow
Take the
Break with
5:00
Faith For
Today L
Carnival
L
Don Russell
5:15
Canada Dr
Super Circu
Premier
Products
Helene
Mr. I
Maginalion
5:30
(alt. sp.) -
(5-5:30)
The Nature
of Things
Curtis Inc
Rumpus
5:45 FM
6:00 PR
6:15
7:15
7:30
7:45
8:15
8:30
8:45
9:30
Tunnr
-ww
9:00 AM
"9M5"
10:15
DAY
luMONL
Jeneral
Foods
Capt.
Video
JiiSL
The
Goldbergs
Those Two
L
Camel
News
Caravan L
General
Mills
Lone
Ranger
F
THURSDAY
CBS DuMONT
Columbia
Records
News
General
Foods
Capt.
Video
Chevrolet
)inah Shore
L
Camel
News
Caravan L
Kukla,
Fran #
Ollie
Those En
clearing
Charms
FRIDAY
CBS DuMONT
Space
Cadet
General
Mills
Stu Erwir
F
GM-
Oldsmobile
News
Chesterfield
Perry
Como
General
Foods
Capt.
Video
Camel
News
Caravan L
Amend Co.
Hail the
Champ
Last 6/14
Saddle Pal
Club
F
1
1
R-nn pm
O.UU rlVl
U. 1 J
c- on
O.JU
6:45
Lambert
Pharmacal
The Sammy
Kaye Show
L
Mr.
Wizard
7-nn
7:15
Sylvania
Reat
The
Clock
Pet
Shop
Manhattan
Soap
Miles Labs,
(alt. wks.)
One Man's
Family L
7-1(1
i .4J
Anheuser
Busch
Budweiser
Ken
Murray
L
Last 6/14
Co-op
Film Show
Snow Crop
Pet Milk
Kellogg
All Star
Revue
8:00
8:15
8:30
8:45
Pepsi-Cola i
All Around
the Town
Last 6/14
(Co-op) i
feature Film
BlindJ)ale
9:00
9:15
Songs
For Sale
L
Co-op
Wrestling
from
Chicago
Jack
Brickhouse
9:30
)ancc Parly
L
9:45
10:00
10:15
American
Tobacco
Your Hit
Parade
10:30
10:45
Boyle-
Midway
Sports
Showcase
11:00
11:15PM
Us ij -
ii Iidwav
th Don
FriK Russell
Carnation
Burns Allen
(alt.) L
Ronson-Star
of Family
DeSoto-
Plymouth
Groucho
Marx
F
The Hot
Seal
L
Maxwell
House
Coffee
Mama L
Mennen
Co.
Twenty
Questions
Curtain
Call
L
Nash-
Kelvinator
Whiteman
TV Teen
Club
L
Lorillard
chance of
Lifetime
Hers with
Haymes
Blatz
Brewing
Amos 'n'
Andy
Tydol
Headline
Clues
Rroadway
T-Men in
Action
L
R.J.
Reynolds
My Friend
Irma
Gulf Oil
We, The
People
Krafts
Foods
Television
Theatre
L
R. J.
Reynolds
Man Against
rune
Gruen
Playhouse
(alt. wks.)
Fatima
Dragnet F
(alt. wks.)
Gangbusters
Chesterfield
Packard
Rebound
(5 owned
stations)
F
Schlitz
Playhouse
of Stars
L
Old Gold
You
Go
American
Cig. & Cig.
Rig
Story
American
Tobacco
Meet the
Champ
Kreisler,
Masland
(alt. sp.)
Tales of
Tomorrow
General
Foods
Sanka
It's News
To Me
L
(No Net
Service
After
10 p.m.)
Philip
Morris
Racket
Squad
Carter
Toni
(alt.)
Photog-
rapher L
Wine Corp.
of America
Charlie Wild
Private
Detective
U.S.
Tobacco
Martin
Kane
Author
Meets the
Critics
Standard
Oil
Wayne
King
Girls'
Baseball
L
Pharmacal
Police Story
Drug Store
TV Prod.
Cavalcade
of Stars
Gillette
Cavalcade
of
Sports
L
Longines
Chrono-
scope
^hesebrough
Greatest
Fights F
SUNDAY
AKB3 CBS DuMONT NBC
oodyear
ireatest
Story
ver Told
'22 only
mp Unlo
iy Feel
Religious
Hour
Frontiers
of Faith
L
Hals In
The Ring
L
Midwestern
Havride
L
Fearless
Fosdick
L
Hallmark
Sarah
Churchill
L
Quaker
Oats
Zoo Parade
L
Derby Foods
Sky King
Thtr., F
(alt. with)
Recital
Hall
L
MONDAY - FRIDAY
CBS DuMONT
Garry
Moore
Show
P&G
First 100
Years L
Mike 8
Buff ^Show
G. Foods
(W & F)
Bert Parks*
Cannon (Th)
Give & Take
ff 6/12
The Rig
Payoff
CPP
Johnny
Dugan
Show
Participat-
ing Sponsor
Kate Smith
Summer
Show
L
Lever
Hwkns. Fall
L
Gabby
Hayes*
Mars, C-P-P
Welch. Klog.
Int. Shoe
Bauer & Blk
Standard
Brands L
Howdy Ddy
SATURDAY
CBS DuMONT
Co-op
Rootie
Kazootie
L
Explanation: Programs in
Time, EDT. L, Live; P, fill
cording; E, Eastern network;
non -interconnected stations.
CBS — 1:30-2:30 p.m.. Best Foods. General Elec-
tric, Qkr. Oats. Reynolds, Stoltlej-Van Camp,
O'Cedar, Garry Moore Show.
Gen. Mills spons
at 11:15-30 a.n
The Bride & Groom MTuYV
and Fri. 11-11:30 a.m. Hud-
urs. at 11:15-11:30 a.m.
11:30-12 n, Tu. & Th., Strike It Eich, si
taining.
12-12:15 p.m., Mon.. Wed., Fri., The Egg &
3:30-4 p.m. Tues., Mel Torme. sustaining.
3:30-4 p.m., Mon. Bert Parks Show S.
NBC— Mon. thru Fri. "Today" 7-9 a.m., EDT &
. CDT. 7:15-20 Wed.— Fla. Citrus, 7:20-25 Wed.—
Kenwill, 7:45-50 Mon.— Fla. Citrus Tu.-Wed.-
Thurs.— Biggio, 8:15-20 Wed— Mystic, Tu.-
Thurs. — Fla. Citrus, Fri. — Doeskin, 8:20-25 Mon.
— Pure-Pak, Thurs. — "Time," Fri.— Fla. Citrus
8:45-50 Wed. — Jackson-Perkins, 8:45-55 Mon. —
Knox.
•Quaker Oats— Mon. & Fri.
sponsor Howdy
June 2, 1952
Copyright 1952
Let this Buckaroo
Make a f Buckforyou
Thar's gold in them thar Dayton tills when Uncle
Bob Campbell hits the sales trail with a product.
'Cause a-pounding along in his tracks comes the
biggest posse of junior grade cow waddies you'd
ever want to round up.
Do those kids follow Uncle Bob? Listen! He's
ramrod of the Lucky 13 Ranch— and that's the
oldest, continuous daily TV show in these here
parts. He started off 3 years ago with 15 minutes
once a week, and in no time at all, requests for
studio guest reservations blew it up to a daily
one-hour show. Ever since, he's averaged about 28
kid guests per day by reservation — has over 2000
booked right now through the next 9 months. A
while back when he was naming his pony, he got
1800 written suggestions the first week, 5400 in 6
weeks— with no give-away at all in the deal!
Campbell's an all-'round entertainer, musician
and outdoorsman, making public appearances as
well. His added on-the-spot live shows can put
real muscle in merchandising. And as he ends his
participating show with comments on good man-
ners, proper living, safety and the like, he picks up
plenty of parent support. Like majority of WHIO-
TV studio shows, Lucky 13 Ranch commands great
audience loyalty with mixture of entertainment
and public service. Example: this will be fourth
year show is used as vehicle for presenting School-
boy Patrol Awards.
Better slap your brand on Lucky 13 Ranch
pronto, podner. National Representative George P.
Hollingbery Co. can give you all data.
Page 72 • June 2, 1952
ROADCASTING • Tele
Station
Dallas
7elevi4t**t Station
★
SERVES THE LARGEST
TELEVISION
MARKET...
DALLAS and
FORT WORTH
More than a Million
urban population in the
50-mile area
More than TWO MILLION
in the 100-mile area . . .
NOW
telestatus
1-
Comedy Leads Pulse
Program Type Survey
(Report 218)
TOP ten TV program types, accord-
ng to Multi-Market TelePulse, for
,veek of April 1-7 were released by
The Pulse Inc., N. Y., last week as
Follows :
Pgm. Avg. Rtg.
Comedy Variety 24.8
Soxing 21 .9
20.5
Westerns
ralent 18.8
Comedy Situation 17.9
Drama & Mysteries 17.3
Cid Shows 11.1
Wrestling 9.9
Juiz-Audience Participation 9.3
fusical Variety 8.6
Evening programming (after 6 p.m.) took
ip 51% of all network time during the week
surveyed in April, as compared to 47.8%
hi March. The total number of telecast V4
pours dropped 3.5% from the March figure,
put all of the leading program types except
boxing increased in program average ratings.
Local TV Shows Slim
In Small Cities Study
'[SCARCITY of local shows on tele-
msion stations in smaller cities
| as indicated by a Scott Radio
I abs Inc. survey which reported
i iat less than an eighth of station
t me was devoted to local programs
ii 12 cities studied.
John S. Meek, president of Scott,
aid that of the 12 cities, two origi-
ited no local programs during the
eek studied and two others aired
iwer than ten local shows. Only
ne station presented material of
;s own production, he said,
f "People in the smaller cities are
losing the full benefit of television
through this lack of local-interest
programming," Mr. Meek said. The
survey reported that most local
programs by the stations were
broadcasting during the smaller-
audience daytime hours.
'I Love Lucy' Tops
Trendex For May 1-7
TRENDEX INC. top ten network
TV program ratings for week of
May 1-7 were released last week
as follows:
1. I Love Lucy (CBS) 48.7
2. Talent Scouts (CBS) 42.6
3. Godfrey's Friends (CBS) 37.0
4. Fight of the Week (CBS) 36.4
5. Red Skelton (NBC) 33.1
6. Star Theatre (Berle) (NBC) 32.4
7. Fireside Theatre (NBC) 31.6
8. Your Show of Shows (NBC) 30.5
9. My Friend Irma (CBS) 29.3
10. What's My Line (CBS) 29.0
Toronto Teachers Study
Children's TV Habits
FIRST survey of TV's effect on
Toronto schoolchildren in Toronto
public schools, taken by the Toronto
Women Teachers' Assn., shows that
children spend between 25 and 30
hours each week watching TV and
spend about 25 hours in school.
(Toronto is in a fringe TV area,
receiving WBEN-TV Buffalo, 60
airmiles distant.)
Teachers expressed the opinion
that children nurtured on TV will
lose the desire to read and to create
their own fun. The teachers, ob-
viously alarmed at television's
prospects, said the medium's power
and influence will grow, not de-
crease. Whether that influence is
for good or evil depends largely on
the part played by intelligent, in-
formed parents and educators, they
concluded.
New Film Camera
Focuses Varying Depths
PROMISING to revolutionize TV
film commercials is new Hoge uni-
versal focus camera, exclusive use
of which belongs to VIP Produc-
tions Inc., Hollywood, holder of
patent.
Fourteen years in development,
camera keeps foreground, middle-
ground, background and even ob-
jects touching lens in simultaneous
focus. First to order test TV film
commercial is Young & Rubicam,
that city, for Goodyear Tire &
Rubber Co., whose recently com-
pleted two - minute experimental
film utilizes cast of 15. Partners
comprising VIP Productions are
Lee Garmes, cameraman, Ralph
Hoge, director and Robert Smith,
writer.
Weekly Television Summary-
■June 2, 1952— Telecasting Survey
City
Albuquerque
Ames
Atlanta
Baltimore
Binghamton
Birmingham
Boston
Buffalo
Charlotte
Chicago
Cincinnati
Cleveland
Columbus
Dallas-
Ft. Worth
Davenport
Quad Cities
Dayton
Detroit
Erie
ft. Worth-
II Dallas
Jrand Rapids
"reensboro
Duston
luntington-
Charleston
idianapolis
icksonville
>hnstown
[alamazoo
City
lancaster
Lansing
ios Angeles
Outlets On Air
KOB-TV
WOI-TV
WAGA-TV, WSB-TV WLTV
WAAM, WBAL-TV, WMAR-TV
WNBF-TV
WAFM-TV, WBRC-TV
WTTV
WBZ-TV, WNAC-TV
WBEN-TV
WBTV
WBKB, WENR-TV, WGN-TV, WNBQ
WCPO-TV, WKRC-TV. WLWT
WEWS, WNBK, WXEl
WBNS-TV, WLWC, WTVN
KRLD-TV, WFAA-TV, WBAP-TV
WOC-TV
Include Davenport, Moline, Rock Is*.,
WHIO-TV, WLWD
WJBK-TV, WWJ-TV, WXYZ-TV
WICU
WBAP-TV, KRLD-TV, WFAA-TV
WOOD-TV
WFMY-TV
KPRC-TV
WSAZ-TV
WFBM-TV
WMBR-TV
WJAC-TV
WKZO-TV
WDAF-TV
WGAl-TV
WJIM-TV
KECA-TV, KFI-TV. KLAC-TV, KNBH
KNXT, KTLA, KTTV
in Area
14,400
91,207
185,000
385,867
62,400
90,000
144,000
895,141
268,127
152,096
1,133,992
348,000
613,548
277,000
235,000
750,000
162,384
166,000
217,081
113,034
141,000
84,750
235,000
56,000
151,775
200,040
206,598
146,631
93,000
City Outlets On Air
Louisville WAVE-TV, WHAS-TV
Matamoros (Mexico)-
Brownsville, Tex. X ELD-TV
Memphi:
Miami
Milwaukee
Minn.-St. Paul
Nashville
New Haven
New Orleans
New York-
Norfolk
Oklahoma City
Omaha
Philadelphia
Phoenix
Pittsburgh
Providence
Richmond
Rochester
Rock Island
Quad Cities
Salt Lake City
San Antonio
San Diego
San Francisco
Schenectady-
Albany-Troy
Seattle
St. Louis
Syracuse
Toledo
Tulsa
U'ica-Rome
Washington
Wilmington
WMCT
WTVJ
WTMJ-TV
KSTP-TV, WTCN-TV
WSM-TV
WNHC-TV
WDSU-TV
WABD, WCBS-TV, WJZ-TV, WNBT
WOR-TV, WPIX, WATV
WTAR-TV
WKY-TV
KMTV, WOW-TV
WCAU-TV, WFIL-TV, WPTZ
KPHO-TV
WDTV
WJAR-TV
WTVR
WHAM-TV
WHBF-TV
Include Davenport, Moline, Rock Ise.,
KDYL-TV, KSL-TV
KEYL- WOAI-TV
KFMB-TV
KGO-TV, KPIX, KRON-TV
WRGB
KING-TV
KSD-TV
WHEN. WSYR-TV
WSPD-TV
KOTV
WKTV
WMAL-TV, WNBW, WTOP-TV, WTTG
WDEL-TV
20,300
130,255
116,000
332,460
322,900
68,418
274,000
92,977
3,059,400
115,100
129,437
127,913
1,042,000
55,100
393,000
212,000
124,342
144,000
99,952
sline
76,652
79,431
133,250
376,500
209,800
144,200
398,000
177,581
174,000
101,754
363,543
70,000
114,870
Stations on Air 109*
Estimated Sets in use 17,156,576
Total Markets on Air 64*
* Includes XELD-TV Matamoros, Mexico
Editor's Note: Totals for each market represent estimated sets within television area. Where coverage areas overlap set counts may be
partially duplicated. Sources of set estimates are based on data from dealers, distributors, TV circulation committees, electric companies
and manufacturers. Since many are compiled monthly, some may remain unchanged in successive summaries. Total sets in all areas are
necessarily approximate.
TELEVISION HOMES
1N KRLD-TV'S
EFFECTIVE COVERAGE
AREA
EXCLUSIVE CBS
TELEVISION OUTLET FOR
DALLAS-FORT WORTH
AREAS
Channel 4 . . . Represented by
The BRAN HAM Company
BROADCASTING
• Telecasting
June 2, 1952 • Page 73
TV Applicants Still Hesitate
(Continued from page 63)
new money to the field.
Another firm which devotes sub-
stantially all of its time to radio-
TV reported its applicants are di-
vided "about half and half" between
newcomers and established broad-
casters. Some of the newcomers
have theatre interests, a partner-
stated.
Firm plans to file "15 or 18 ap-
plications by July 1," he said,
noting about a "5% drop off in
potential applicants in the past
six weeks."
Reasons for the withdrawals he
observed are lack of money, no
cable to provide network service
and, in one case where two UHF
channels are available, the mutual
consent "to wait and watch" by
the only two potential applicants
there.
Commenting that because of
foreseeable processing delays there
is no need to rush applications, the
attorney said it is taking longer to
prepare bids for newcomers than
existing broadcasters because the
former are less familiar with the
procedures and requirements.
A Washington partner of another
large law firm sees the flood of ap-
plications coming, but "fewer than
1,000 and not all by July 1." Rea-
sons for delays he cited include
"sheer physical work," holding of
some bids "so as to not tip our
hand to competitors" and hesitation
by those who now must decide
whether to spend large sums in TV
plunges.
He also noted "the Commission
won't get down the processing
lines to some of our cities for a
year and a half, so why rush?"
"The Commission now has six
freezes instead of one," he com-
mented regarding the temporary
processing procedure and city
priority listing.
Another attorney, heading his
own private office, commented, "I
should file now and let people take
pot shots at my people?" The
strategy is to wait until the last
possible minute, he said, noting
that in the meantime "we could get
more money maybe" for some ap-
plicants to strengthen their com-
petitive position.
This practitioner sees "lots of
new money" coming into TV "be-
cause the existing boys can't do
it."
"You will have to go to New
York and Boston," he predicted, to
get the amounts of money TV will
demand.
Asked what has happened to the
promised TV land rush, spokesman
for another major radio-TV law
firm responded:
"It's still underway. . . . There is
no indication of any withdrawal of
interest."
He predicted the applications will
start flowing in this month.
For his firm, details of prepara-
tion have slowed up filing, he said.
For instance, long-standing AM
broadcasters are being asked to file
certified copies of their articles of
incorporation. Securing of sites
has been hard because sites chosen
under the old allocation plan are,
in many cases, no good under the
new plan, he said. CAA approval
hasn't been too much of a problem,
however, the attorney commented.
Four-fifths of his firm's appli-
cants are existing broadcasters, he
estimated.
One attorney representing a
good-sized firm in the radio-TV
practice observed many broad-
casters have been having a difficult
time reaching decisions on height
and power combinations while sev-
eral can't make up their minds
about "that $400,000-500,000 star-
ing them in the face."
No Waiting Policy
The spokesman said his firm's
policy is not to wait on filing once
bids are ready.
"We prefer to make our channel
preferences known," he said.
Three-fourths of the applications
TALL TOWERS
Study Groups Continue
NEW SUPPORT was given last
week for the "status quo" in pro-
cedures for clearance of antenna
towers and processing of applica-
tions on a case-to-case basis before
regional airspace subcommittees as
now provided in Part 17 of FCC's
rules.
A working group of the industry-
government "ad hoc" committee
studying the height and site prob-
lem of tall TV towers reported that
it felt present procedure is satis-
factory, indicating it would be im-
practical to adopt arbitrary criteria,
limiting airspace subcommittee
action to mechanical grants or de-
nials without consideration of local
factors. [B«T, May 6]. In an earlier
meeting of the ad hoc group, it had
also been pointed out no fixed cri-
teria are needed other than Part 17
because cooperation between avia-
tion interests and broadcasters has
been effective in resolving innumer-
able cases and each case is unique,
hence requiring individual expert
consideration under present proce-
dures.
Next meeting of the ad hoc group
has not been set. Reports of the
four working subcommittees are to
be codified for submission to the
committee of FCC Comr. E. M.
Webster and CAA Deputy Admin-
istrator Fred B. Lee. Ultimately,
another meeting of the large in-
dustry-government committee con-
sidering the problem will be closed
to consider the reports of the ad
hoc groups. Earlier major session
was in April [B»T, April 28].
One of the ad hoc subcommittees
seeks to determine the potential
magnitude of the tall towers prob-
lem, that is, how many cases exist
and may develop which involve
tower proposals that might consti-
tute air navigation hazards. Chan-
nel assignments to the various
cities and tower height specifica-
tions given in FCC's Sixth Report
provide a guide for the study.
being readied by his firm are from,
present broadcasters, he said.
A Washington attorney of an-
other major law firm estimates
"the same rush as predicted."
As a rule, his firm does not plan
to hold any applications once pre-
pared, he said. Some of the exist-
ing broadcasters represented are
bringing in new capital to meet
TV's costs, he noted.
Another attorney who heads his
own office commented that the FCC
plan is "pushing stations" into
TV.
"Broadcasters want to wait and
file when ready," he said. "There
is a lot of money to spend in tele-
vision and all of them don't have
it."
His firm does not represent any
newcomers to TV alone, although
some existing broadcasters "are
bringing in some new people" in
order to meet capital requirements.
Partner in another firm also sees
the FCC plan "forcing some to de-
cide now about entry into TV"
while it already has caused "others
to pull out now as costs are too
high."
Generally, applicants "are most
enthusiastic," he reported, although
a few plan to wait and see if the;
can "buy in later when the industry
becomes stabilized."
His firm, representing mostly al
active broadcasters, plans to get a:
many as possible of its application
on file by July 1.
However, another practitioner
heading his own office, reported h
plans generally to hold off applica
tions until the last minute as i
competitive tactic. A third of hi:
bids represent newcomers to broad
casting, he estimated, "a littlt
more than he had expected."
"They have plenty of money ani,
there is no worry about letters o:
credit and the such," he observed.
One Ohio UHF applicant, how
ever, has withdrawn as a result o:
Comr. Jones' talk in Columbus
Ohio, which cited UHF problem
Certain others, the attorney said
plan to wait and "buy a TV statioi
off the auction block" because som
grantees won't have enough mone;
to carry through.
FACTOR-BREYER Inc., L. A., has re
signed advertising account of Thrift
Drug Stores Inc., that city. Dan I
Miner Co., that city, co-servicer of ac
count, will handle entire account wit
exception of vitamin products.
our coverage map
has two dimensions .
Call them geographic and economic, if you like. Or,
more aptly, country-wide and industry-wide.
Everywhere radio-television people live, you're likely to find
BROADCASTING • TELECASTING. And . . . anywhere
men and women get together, weighing the best possible
schedules for broadcast advertising — you'll find the red
and white cover of BROADCASTING • TELECASTING.
There's the dimension of time, too— the 21 productive
years in which BROADCASTING • TELECASTING has built
its reputation as the only voice of the radio-television industry.
As an advertising medium
BROADCASTING • TELECASTING
speaks well for you.
27 productive years of
Page 74 • June 2, 1952
BROADCASTING • Telecasting
Five Kilowatt
KL Y5TR0N
For UHF-TV
High power over the entire
Ultra High Frequency television
range is now practical through another
Eimac contribution to electronic progress.
E IT EL-McCUL LOUGH, INC.
SAN BRUNO, CALIFORNIA
Export agents: Frazar & Hansen, 301 Clay St., San Francisco, California
OADCASTING • Telecasting
June 2, 1952 • Page 75
will your sales
this summer ?
People go on doing in summer largely what was called for.
they were doing in winter — eating, working NBC therefore resolved last summer to
and buying. Yet a tradition has grown up of conduct a survey — as accurate as science and
suspending or curtailing advertising activity logic could make it — of the summer market-
during the hot- weather months. With the ad- ing potential. Alongside are outlined the high-
vent of television, it was clear that a complete lights. As applied to this summer, the picture
re-appraisal of summer advertising practice is even brighter for viewers and advertisers
A copy of "Summer Television Advertising"— NBC's comprehensive research survey — awaits you for the asking.
Page 76 • June 2, 1952
BROADCASTING • Telecast! r
alike — for the number of sets in use will have
increased from 13,093,600 last July to an esti-
mated 17,800,000 in July 1952. And the politi-
cal conventions will stimulate more viewing
than ever before.
Averaging the findings on 52 different
brands, the TV summer advertisers reaped
28.1 % more sales among vieivers than among
non-vieivers . . . ivon just under 46,000 extra
customers per month in Neiv York alone.
94-8% of TV families are available during
the average summer iveek. Watching televi-
sion is, by far, the favorite summer activity
in TV homes.
The average TV family is atvay for only
4V2 days each summer. In August, the TV
owner spent an average of nearly tivo hours
a day in front of his set — or more time with
TV than with all other media combined.
And — 91.2% of both otvners and non-own-
ers alike recalled most clearly advertising on
television.
Whereas in January 1951 it cost the aver-
age TV advertiser 5 cents to bring in a new
customer, in August it cost only 4 cents.
Of the 52 brands studied, 21 came on tele-
vision for the first time last summer, and 31
continued into summer from their winter TV
campaign. The "new" brands garnered an
average of 38,200 neto customers in the New
York area alone every month — but the "stay-
on" brands did even better, ivith an average
of 51,000 extra customers per month. As
stated above, the over-all average for both
kinds tvas 45,900 extra customers each sum-
mer month.
You're in business twelve months a year:
now, with television's aid, your summer sales
can be as high — or higher — than your
winter's! More NBC advertisers are staying
with us this summer than ever before. More
than 70% of NBC evening network sponsors
plan to continue their TV advertising
throughout the hot- weather months. For both
large and small advertisers, however, there
are still a limited number of availabilities and
proven show properties . . . and a special low-
cost plan for the coming summer.
Your NBC salesman will be glad to give
you full information about them. Phone NBC-
TV Sales in New York, Chicago, Detroit or
Hollywood today.
NBC summer television
POP. 70,000,000
A Service of Radio Corporation of America
June 2, 1952 • Page 77
"^ff* film report
RIGHTS to the title, Calling
All Cars, acquired by Gene
Autry's Flying A Pictures,
Hollywood, for a projected radio
and TV film series, will take the
firm out of a strictly western classi-
fication.
The title headed a CBS Radio
Pacific Coast program from 1937-
45 for Richfield Oil Corp. whose
agency, Hixson & Jorgensen Inc.,
concluded the deal with Flying A.
The TV series will start upon
completion of the scripts. Pre-
pared audition discs for the radio
series, starring Lamont Jackson
and Jack Moyles, are being given
agencies and networks. William
Burch, producer-director of CBS
Radio's Gene Autry Show, has per-
formed similar duties from scripts
co-written with Richard Carr.
The firm has completed 52 half-
hour westerns for television star-
ring Mr. Autry, 52 half-hours in
the Range Rider series and is cur-
rently filming 52 half-hour Annie
Oakley westerns.
Already completed by Hal Roach
Jr., Culver City, is the pilot film of
a half-hour CBS-TV film series,
Passport to Adventure, with Caesar
Romero portraying an American
diplomatic courier. Roy Kellino,
British feature film director now
in Hollywood, directed from a
script by Robert Dennis. In pro-
duction is the pilot to The Drama-
tic Hour, an hour-long TV film
In a deal similar to their ABC-TV
Troubles With Father series, Hal
Roach Jr. and Roland Reed Produc-
tions, Culver City, are filming 12
half-hours in My Little Margie se-
ries as the summer replacement of
CBS-TV / Love Lucy series for
Philip Morris & Co. and its agency,
Biow Co. The series, a light sophis-
ticated comedy, features Charles
Farrell, early motion picture star,
and Gale Storm, young film actress,
Ik
RADIO and TV STATIONS
Profits Depend on
Efficient Personnel
Our Graduates are
Cheeked for . . .
Ability and Enthusiasm
Appearance and Personality
Integrity and Showmanship
Trained bv . . .
Network Professionals
Trained to . . .
Do more than one job well
Understand your operational
problems
Trained with . . .
Complete TV and Radio
Commercial Equipment
Trained under . . .
Actual Broadcast Conditions
For Promot free Service
Call, Write, or Wire
DBPT. H
Personnel Division
SCHOOL of RADIO TECHNIQUE
316 West 57 St.. N. Y. • PLaza 7-3212
XT
IF
Page 78 • June 2, 1952
with Hal Yates directing from
scripts by Frank Fox and George
Carleton Brown.
Messrs. Roach and Reed receive
$10,500 per film and retain all re-
sale rights unless Philip Morris
decides to continue the series. /
Love Lucy was budgeted at $25,-
000 per film.
* * *
Because of a similarity in names
with another company, Pennant
Productions, Hollywood, has
changed to Pennant Television Pro-
ductions Inc.
Capitalization from original
$200,000 to $1,000,000 has also been
increased, according to Edward
Woodworth, president. He ex-
plained additional funds were nec-
essary in cooperation setup to pro-
vide money for the initial TV film
series Date with Destiny, sched-
uled to start next month, and a new
group of films titled Fiction Thea-
tre.
* * *
Production . . .
General Foods Corp., New York
(Swans Down products), will start
Our Miss Brooks on CBS-TV this
fall in addition to CBS Radio. Film-
ing will begin July 1 at Desilu
Productions, Hollywood, with Eve
Arden, star of the radio version,
recreating Connie Brooks for TV.
Robert Rockwell will portray Mr.
Boynton, replacing Jeff Chandler
of radio series, whose motion pic-
ture contract precludes TV appear-
ances. Young & Rubicam Inc.,
Hollywood, is General Foods
agency.
Procter & Gamble Co., Cincinnati
(Ivory soap, Crisco, Duz, Lilt),
starts Boss Lady, a TV film series,
on NBC-TV, Tues., 9-9:30 p.m.
(EDT), for 13 weeks from July 1
as summer replacement for Fire-
side Theatre. Lynn Bari is fea-
tured [B»T, May 12]. Jack Wra-
ther Television Productions, Holly-
wood, has completed six of sched-
uled 13 films.
Screen Gems Inc., Hollywood, com-
pleting half-hour TV film, Samuel
Morse, for duPont. Film actors
Eduard Franz, Don Gibson and
Tom Brown Henry, are featured
with Jules Bricken, producer-direc-
tor.
* * *
William F. Broidy Productions,
Hollywood, has started a new half-
hour color TV film adventure se-
ries, The Phantom Pirate, shoot-
ing exteriors on and from a 100
foot boat, The Avenger, in the vi-
cinity of Catalina Island. Starred
in the title role is Robert Stack,
film actor. Frank McDonald is di-
recting with script writers Bob
Bailey and Hugh King acting as
associate directors. Cass Duchow,
illustrator and book designer for
the Anderson-Ritchie Press, Los
Angeles, has designed costumes
and will create pirate designs for
a merchandising tie-in campaign.
Wesley Barry is producing with
Mr. Broidy, who is the executive
producer.
* * *
Breakston - Stahl Productions,
Hollywood, will produce 26 half-
hour TV color film series, Safari
Bill, on location in British East
Africa and the Belgian Congo. The
films, produced simultaneously with
a feature picture, will get under
way around June 18 and be ready
for fall release by United-Artists.
George Breakston and C. Ray Stahl
will co-produce-direct from scripts
by Mr. Stahl. Featured in the cast
are Richard Denning and Martha
Hyer (Mrs. Stahl). Associate pro-
ducer is Irene Breakston with John
R. Carter named technical execu-
tive.
* * *
With the signing of Charles Win-
ninger, stage-screen actor as star,
Bing Crosby Enterprises, Culver
City, starts a new half-hour light
comedy TV film series, Those Were
the Days. Story-line was created
by Richard Dorso and Bernard
Girard, serving as co-writers-pro-
ducers with the latter directing.
Featured in cast are radio-film act-
ors including Arthur Q. Bryan, Ted
Thorpe, Howard Erskine and Doris
Singleton. Lucien Andriot, the
firm's cameraman on Rebound se-
ries, assigned to similar duties on
Those Were the Days.
* * *
Sarra Inc., Chicago, has completed
two industrial safety films for the
National Safety Council, same city.
Films are being telecast. They
concern freight handling and safety
"IQs".
Negotiations are underway between
Forrest Judd, independent film pro-
ducer, and Ernest Haller, cinema-
tographer, for production of half-
hour color TV film series, as yet
untitled, to be filmed in India.
Film People . . .
Ruby Rosenberg, production man-
ager for Don Sharpe Enterprises,
Beverly Hills, has been named first
vice-president of Unit Production
Managers Guild.
* * *
Michael Luciano, film editor for
Revue Productions, Hollywood, goes
to Adrian Weiss Productions, Los
Angeles, as film editor for Craig
Kennedy, Criminologist TV film se-
ries. Production on three more
half -hour films started last week.
* * *
Jay Novello, Hollywood radio actor,
has been signed by Phillips Lord
Productions, North Hollywood,
to play the part of Willie Sutton in
three films in NBC-TV Gang).
busters series.
* * *
Billy Gray, young film actor, signe
by Gene Autry's Flying A Pro
ductions, Hollywood, to portra
Annie's kid brother, Tagg, i
Annie Oakley TV film series.
5% FORMULA HALT
To Be Asked by AFM Loc
AMERICAN Federation of Mus
cians executive board, which mee
today (Monday) in Hollywood i fa
a preliminary to the union's n;
tional convention this Friday
Santa Barbara, will be asked I
Los Angeles Local 47 executivi
to repeal or modify the 5% we
fare fund formula imposed on T
film producers.
The Los Angeles musicians coi
tend the fund setup, to which
film producers must contribut
prevents musicians from gettir
work because it discourages filn
ing of video shows with live musi
An appeal with petitions fro:
Local 47 was made to James ' Wi
Petrillo, AFM president, in ear 1
May at which time he promise
to take the appeal under advis< *a
ment and consult with the nation p-?
board [B»T, May 12].
WTVN (TV) CENTEl
Opened Last Wee]
WTVN (TV) Columbus' new tele
vision center, which opened las;
week, is the largest and mos
complete TV facility in Ohio, ac
cording to Edward Lamb, presiden
The TV station's new windowL
less building contains three studiofj
for live production and a livl
film studio, the main studiL.
50 x 50 ft. and the smalle! .
studios, 20 x 30 ft. each, with j
central control bridge lookinl
down into all studios and the fili|
room. Mr. Lamb's properties irl/l
elude WICU (TV) Erie, Pa., an
the Erie Dispatch; WTVN (TV
WTOD WTRT (FM) Toledo an
WHOO-AM-FM Orlando, Fla.
Mr. Lamb said five air conditio!
ers serve the building with tic
first floor containing offices an
studios, dressing rooms and woi
areas; the second housing spoi
sors' rooms, the president's offi
and a small suite of rooms, and tl
basement area containing a
recreation room, heating facilti<|er:
and additional dressing rooms
Basic plans for the building wei
drawn up by Mr. Lamb after
personal tour of other station
New studio and control equipmei
have been installed, he said, wit
the staff increased in all depar
ments and more plans in the makir
for a further staff increase.
RANGERTONE
BEST FOR'TV FILMS
EORGE B. STORER
'I rector of KEYL (T
f id Miller N. Babe
. I onager, WGBS Mi
EORGE B. STORER Jr. (I), managing
(TV) San Antonio,
Babcock, commercial
inager, WbuS Miami, managed a
'tie fishing at Key Largo during a
eeting of the Storer Broadcasting
Co. [B»T, May 19].
INXT RATES
ffers Daytime 45 % Discount
EW RATE CARD which allows
! 45% discount to all sponsors buy-
ig nine or more daytime spots per
eek was announced last week by
l.NXT (TV) Los Angeles station
If the CBS-TV network, effective
esterday (Sunday).
Object of the plan, according to
reneral Manager Wilbur Edwards,
; to get more spot advertisers into
aytime TV, although nighttime
pot clients will be permitted to
ombine their spots or participa-
ion figures in order to qualify for
tie deduction.
"Local daytime video program-
ling is considerably ahead of spon-
or interest," he said, "and the new
ate structure is designed to lure
ther current and new advertisers
n the basis of larger audience and
favorable cumulative repetition."
\[\ ihe new discount is also expected
Jtyo be called into play by sponsors
f saturation campaigns.
WCBS-TV Discount
The network's New York station,
VCBS-TV, announced a similar
liscount on daytime announce-
ments, with 12 set as the weekly
ninimum [B«T, May 19]. KNXT
vas described as the only TV out-
;" l et in Los Angeles to openly pub-
* icize the percentage discount —
'.pplicable after other deductions —
o that all advertisers could partici-
>ate on an equal basis.
Mr. Edwards also announced
hat, without changing basic rates,
CNXT has reclassified its time seg-
nents, also effective June 1. A new
lassification — Class D — has been
lesignated from sign-on until noon,
it a $300 hourly base rate, The new
ime classifications are as follows:
i;iass A, Sunday through Saturday,
M0:30 p.m.; Class B, Monday
through Saturday, 6-7 p.m., Sun-
lay, 5-7 p.m., and daily, 10:30-11
).m.; Class C, Monday through Sat-
lrday, noon to 6 p.m., Sunday, noon
;o 5 p.m., daily, 11 p.m. to mid-
vight; Class D, daily, all other
26 MILLION SEE 'ASIA' FILM
35 Stations Show TV Documentary
RESISTANCE to Communist ag-
gression in Asia is the subject of
Truth Shall Make Men Free, a 13-
minute documentary film which has
been shown to an estimated 26 mil-
lion television viewers in 25 U. S.
metropolitan areas.
The Committee for Free Asia
Inc., San Francisco, which is dis-
tributing the film, made by Palmer
Pictures Co., San Francisco, said
53 showings already have been
made by 35 stations since mid-
February this year and that a total
of 78 (or 72%) of the nation's 108
TV stations have requested the
film.
The film depicts work by Asian
and American newsmen, radio
veterans, labor leaders, students,
teachers and others to organize
their own privately operated ma-
chinery in a drive against Com-
munist aggression in Asia.
Alan Valentine, former president
of the U. of Rochester and now
president of the Committee for
Free Asia, said the film has been
distributed to 75 stations, with
three requests still not filled be-
cause of the unexpected demand.
He commended TV stations for
helping to "bring to Americans
... a deeper appreciation of the
problems of Asia and of its people."
He said some stations have shown
repeat performances.
NATIONAL Bank of Washington
(D. C.) began sponsorship of Your
Commissioners' Report last week. Pro-
gram on WMAL-TV is presented to
acquaint people of nation's capital
with operation of city's government.
SENATE STUDIO
Sought in Ferguson Bill
SEN. HOMER FERGUSON (R-
Mich.) has introduced a bill
(S 3216) in the Senate that would
permit the building of a television
studio on the east gallery floor of
the Senate wing. It would be main-
tained by the Senate Radio-TV
Correspondent's Gallery.
The bill would authorize the
spending of such funds as neces-
sary for the studio's construction.
Sen. Burnet R. Maybank (D-S.C.)
co-sponsored the measure. Harold
D. McGrath, superintendent of the
Senate Radio-TV Gallery, said five
film units currently operate in the
gallery. An average two forum,
10 TV film and 18 radio shows
originate there. Increased activity,
he noted, had necessitated the re-
quest for more space. The bill was
referred to the Senate Rules and
Administration Committee.
(°
o)
I DREAMED I WAS A MILLIONAIRE
IN MY ALEXANDER FILM SHORTS
"As a matter of fact, the way those dynamic short TV film
commercials hy Alexander have sent our sales soaring,
that first million may not he so hard to get after all I"
There's good reason why Alexander film shorts are used by more than 27,000
clients. It's a matter of quality and impact . . . sales winning factors that
Alexander has perfected through more than three decades of experience as the
world's largest producer of film advertising. For the best in TV film com-
mercials, rely on Alexander ... the pacemaker in quality and service!
COLORADO SPRINGS
Hew York • Dallas • Hollywood • Detroit • San Francisco • Chicago
ROADCASTING • Telecasting
June 2, 1952 • Page 79
GLOBAL LINK
Seen for New York, London
PROPOSAL for a global TV link
among nations of the North At-
lantic Treaty Organization, with
terminal points in New York and
London, was brought to public at-
tion in two stories appearing in
the New York Herald-Tribune
fortnight ago.
The project is one phase of a
master global communications blue-
print for radio relay systems, tele-
vision networks, AM and FM
broadcast stations and facsimile.
It has been under study and im-
plementation for the past year
[B*T, April 7; Sept. 3; July 30,
23, 1951].
The TV project picked up mo-
mentum two months ago as a po-
tential "Vision of America" with
the revelation that foreign na-
tions are being urged to adopt
U. S. video standards and finance
installation of equipment as in
Japan.
After Sen. Karl Mundt (R-S.D.),
a prime mover behind worldwide
television, apprised the Senate of
current developments last April
with a series of articles, the plan"
was discussed by representatives
of the State Dept., Defense Dept.,
the FCC and the National Bureau
of Standards.
The immediate program, labeled
NARCOM, envisions microwave re-
lay stations from New York
through Montreal to Newfound-
DuMONT executives gathered at a farewell luncheon for Clarence G. Alex-
ander (seated, 2d from I), the TV network's director of operations who resigned
to take the same post with RHC-Cadena Azul, Cuba. L to r are (seated) Lynn
Cleary, manager of sales service; Mr. Alexander; Chris J. Witting, DuMont's
director and general manager, and Alice Guego, secretary to Mr. Witting;
(standing) Norman W. Drescher, administrative assistant; Irwin Rosten, assist-
ant to the director of operations; Gerald Lyons, director of publicity and
public relations; Donald A. Stewart, film department manager; Joseph Hess,
budgets director; Jack Bachem, assistant director of sales; Melvin A. Gold-
berg, director of sales planning and research; Leslie G. Arries Jr., assistant
director of programming and production; Edward Kletter, director of mer-
chandising and business development; Donald H. McGannon, administrative
assistant; Ted Bergmann, director of sales; Richard E. Jones, manager, WABD
(TV) New York, and Rodney D. Chipp, director of engineering.
land, where network would con-
vert to VHF transmission and
extend along the Labrador coast.
From there, the signal would jump
to Greenland, Iceland and other
points, reverting to microwave for
extension through the British Is-
lands. Land water relay systems
would have to be established be-
fore NARCOM could begin opera-
tion. Both the military and the
Originating Station
JOHNS HOPKINS SCIENCE REVIEW
ask any
Baltimore
time buyer
about
WAAM
TELEVISION
CHANNEL 13
Represented Nationally by
HARRINGTON, RIGHTER & PARSONS, INC.
Chicago NEW YORK San Francisco
DUMONT-ABC AFFILIATE
State Dept. stand to benefit from
it.
Relay stations would cost about
$50 million, covering some 68 out-
lets, on the basis of AT&T figures,
according to Maj. Henry F. Holthu-
sen, lawyer, financier and consult-
ant to the State Dept. and one of
the planners. Cost of installing
some 180 relay stations in the
U. S. reportedly was about $85
million.
Plans for similar systems also
are underway in Egypt, Turkey,
Australia and the Philippines, it
was reported. The NARCOM sys-
tem embraces use of wide band,
VHF and microwave relay equip-
ment (using FM) at strategically-
elevated points.
The Herald-Tribune quoted Maj.
Holthusen as saying that if gov-
ernment financing is not forth-
coming, private industry might
show interest in sponsoring the
inter-continental TV link. Some
manufacturers and financing
"sources" have made overtures in
this direction, it was said.
GE TV BOOKLET
Helps Station Planners
TO HELP prospective TV station
operators prepare FCC applications
and formulate basic construction
details, General Electric is dis-
tributing a comprehensive teach-
nical booklet, Television Station
Planning. Already delivered to
Washington consulting engineers
and attorneys, the booklet discusses
station requirements, basic equip-
ment combinations and integrated
systems.
The material helps in choice of
equipment for each installation
"and is designed to give an over-
all awareness of the technical prob-
lems involved." GE will send the
volume on request. Address GE at
Onondaga County Savings Bank,
Syracuse, or 777 14th St., N. W.
Washington, D. C.
AP TV NEWS «
Suspension Laid to Market _
INDICATIONS that the new T^'
station market will not increas
as rapidly as had been initially
expected were cited by the As
sociated Press last week as it
reason for suspending its just
begun TV news Service.
Suspension of the film servic
was scheduled to occur Friday. Th '
film news was started April 1
and produced by Spotnews Produc f
tions Inc. for the AP which di
tributed it to television stations
A joint statement from the tw
organdizations said:
"Uncertainties of the futur
make it advisable to suspenf
operations until there can be .'J05
clearer picture of the rapidity wit! "f
which new television stations wilj
come into existence. Indication ^
are that there may be no apprecijf6
able expansion in the new statioi
market in the immediate future/
The daily quarter-hour news'
reel had been suscribed to, at th< ra'
start, by seven AP member |1 1(1
stations— KSD-TV St. Louis (Postf
Dispatch), WDAF-TV Kansa
City (Star), WBAP - TV For
Worth (Star-Telegram), WTAR
TV Norfolk (Virginia-Pilot am
Ledger - Dispatch ) , WC AU - T"\
Philadelphia (Bulletin), WHAS
TV Louisville ( Courier-Journal anc
Times) and WBNS-TV Columbus
Ohio (Dispatch).
Domestic coverage was providecl"
by cameramen and correspondents -
in 42 states, with added representa
tives signed in other states anc
Alaska, Hawaii and Puerto Rico
Correspondents in 44 countrie
were slated to contribute foreig
coverage.
Service was designed to be ex
elusive to AP members, with T
stations, like radio outlets, eligibl
for associate memberships in tb
press organization.
J.-
IK
:o *■
ie m
I
i
STATION KNXT (TV), KLAC-TV
and KHJ-TV Hollywood, KECA-TV
Los Angeles and KPMB (TV) San
Diego awarded certificates of achieve-
ment by Armed Forces Radio Service,
Hollywood, for telecasting The Big
Picture, TV film series depicting role
and mission of U. S. Army. Col. Wil-
liam Mason Wright Jr., USA, Com-j
manding Officer AFRS, made presenta-
tions on respective programs last week.
TOP QUALITY .
MOTION PICTURBS
1932
Up-to-date!
completely
e q u i p p e d:
New Y o r i
s tud ios
Page 80 • June 2, 1952
BROADCASTING • Telecasting
lorl
rVLTV (TV) HEP
To All-Negro Variety TV
'V'S FIRST and only all-Negro
ariety program, claimed by
VLTV (TV) Atlanta for its
iaturday night features, Golden
tells and TV Cabaret, has paid
ff in commercial success and audi-
nce popularity, according to
VLTV General Manager William
\ Lane.
The program on May 17 gained
;ational sponsorship after quietly
ebutting in February and being
lurtured along by WLTV's produc-
ion staff until it became a stand-
ut among live shows, he said.
Colgate - Palmolive - Peet, for
)ctagon soap, took over a quarter-
iOur of the 10-11:15 p.m. produc-
ion. A second quarter-hour was
aken cooperatively by Borden Co.,
taleigh cigarettes, Luzianne coffee
nd Ballard & Ballard (flour) , with
he co-op group plugging a coupon-
iremium plan. Mr. Lane said a
hird national sponsor has con-
racted for another quarter-hour
nd an Atlanta appliance store has
aken a fourth quarter-hour.
The program opens with the
ialf-hour Golden Bells, featuring
he "Five Trumpets," a gospel
inging group, and guest singing
rroups from Negro churches in
Atlanta and north Georgia. At
0:30, WLTV shifts to a second
tudio for the 45 - minute TV
labaret, conducted by m.c. Ray
Maclver and featuring a five-piece
blues band and a night club lineup
of entertainers.
Mr. Lane said the program's
commercial concept is to give na-
tional advertisers a direct vehicle
of approach to the large Negro
buying market of the Atlanta area.
NEW FILM FIRM
Lesser and Poe Open
OPENING of a new TV film dis-
tribution firm to be called Major
Television Productions Inc., New
York, was announced last week
by Irving Lesser and Seymour Poe,
co-directors of Producers Repre-
sentatives of New York.
General sales manager of the
new corporation is Maurie Gres-
ham, who resigned as head of
KLAC Los Angeles' TV distribu-
tion company. He will be head-
quartered in New York's RKO
Bldg. Branch offices will be opened
in Chicago, Atlanta, and Culver
City, Calif.
Television and movie film prop-
erties to be distributed by the new
corporation — with original cost
estimated at $7 million, according
to a Major spokesman — include
four full-length motion picture
films and nine musical films star-
ring singer Bobby Breen. Firm is
also offering 26 30-minute films
titled "It's a Small World," and
series of 26 "Thrilling Bible
Dramas."
TV SERIES on "Let's Be Good Driv-
ers" was telecast on Woman's World
on WTMJ-TV Milwaukee. Shown re-
ceiving award for its presentation is
Beulah Donohue, hostess on the pro-
gram. R. G. Winnie (r), station man-
ager, and R. C. Salisbury, director of
safety division of Wisconsin Motor
Vehicle Dept., inspect inscription.
Religious Program Hints
MINISTERS have been advised to
watch such television performers
as Arthur Godfrey and Dave Gar-
roway in order to inject "spon-
taneity, friendliness, humor, and a
warm open approachableness" into
religious telecasts. This advice was
contained in a 46-page booklet, pub-
lished by — and available from — the
Broadcasting & Film Commission,
National Council of the Churches
of Christ in the U. S. A., 220 Fifth
Ave., New York 1, N. Y. Booklet
was written by Rudy Bretz, TV
consultant.
CONVENTIONS TV
Circuits To Be Ready
ALL UNDERGROUND TV cir-
cuits for the national conventions
in Chicago will be installed by
June 15, Illinois Bell Telephone Co.
announced last week. Final micro-
wave test was completed May 21 as
engineers checked pickup facilities
between the Amphitheatre at 43rd
and Halsted Sts. and Merchandise
Mart, feeder link between the con-
vention site and NBC's WNBQ
(TV).
Earlier tests at WGN-TV
WENR-TV WBKB (TV) and the
Conrad Hilton Hotel, convention
headquarters for both parties,
proved satisfactory, according to
telephone company spokesmen.
TV Relay Grant
FCC granted authority May 20
to the Pacific Telephone and
Telegraph Co. to convert a tele-
phone "protection" channel be-
tween Sacramento, Calif., and Port-
land, Ore., to enable KING-TV
Seattle to receive live network
telecasts of the political conven-
tions in Chicago [B»T, May 19].
Temporary microwave relay facili-
ties, already authorized, will be
used to relay the signal from Port-
land to Seattle, FCC was informed.
The petition also indicated the pro-
gram service would be fed to "tele-
vision viewer locations" in Port-
land, which has no TV outlet. Cable
cost was estimated at $70,000.
Take a good look at this area
/ doTc"7- ! hocking (~J - — r~~' "-if*" JL, ',u"~'"7''1S£~'*r--''1i •
This is the coverage area of WSAZ-TV Wn'f»o»
It is in an area of
2,000,000 Persons
Here is a market larger than
MILWAUKEE
WSAZ-TV
HUNTINGTON, WEST VIRGINIA
CHANNEL
X *YTH£ r-
'GRAYSON \ CARROLL f.'
,wV it
HENRY
•> "■iiijfr^^ V^Z-e — h*. — — — u — + n
^TSSoSTe ^V««0» ^J^Z <HZ. ^WfjSHE J . ALLEGHAN^ 1 STOttS , «_
trNIN. ^^r- sLhc?* ! Cityo/ ^v .^"^n !~vn^ E NBC Rcicorch DcMrtiMnf.
iWW^""™?*^ , ''GREENE i ■< V^AT*Uffl^.-J
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^"/iHGrzL* Vs-> ^<°>-MT^r;L-f'AVEI!Yv
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□ Additional counties from which
WSAZ-TV rctularlr receive* mH.
Bote map copyright
For more information call . . . THE KATZ AGENCY, INC
3ROADCASTING • Telecasi
June 2, 1952 • Page 81
NLRB REPORT
Raises Issues in Radio-TV Cases
OVER a year ago, an official of a
large manufacturing plant ques-
tioned employes about their union
buttons and lightly termed them a
"pass to heaven." The National
Labor Relations Board declined to
accept the explanation that his
statements were only "kidding re-
marks," and held them to be un-
lawful.
In Washington last week, the
board issued its voluminous 16th
annual report for fiscal 1951, cover-
ing some broadcast cases through
early 1952, in which vital technical
points emerged.
With the advent and growth of
television and increasing demands
for repeal or at least amendment
of the Labor-Management Rela-
tions Act — the so-called Taft-Hart-
ley Law — radio-TV broadcasters
could profitably take more than a
passing look at the board's deci-
sions as a harbinger of things to
come.
In the wake of NLRB's decisions
over the last fiscal year, what are
licensees' rights under current law
and what course is the board likely
to take in present and future cases
involving station-union disputes?
Indeed, the labor agency has
acted differently in comparable in-
stances, when variable factors
emerged, but some broadcasters
have indicated more than minor
confusion when confronted with
WSYR's Local
Radio Sales
UP 39%
For the period ending April
30, WSYR's local radio sales
were 39% ahead of 1951.
The local advertisers re-
sponsible for this increase
are the ones in the best
position to test the effective-
ness of all media. They
know which advertising
keeps the cash registers
ringing.
National Spot
Advertisers
TAKE NOTE
Write, Wire, Phone or Ask
Headley-Reed
ACUSE
570 KC
WSYR-AM-FM-TV
The Only Complete Broad-
cast Institution in Central
New York
complaints filed by various labor
groups.
With the expansion of television,
even the unions themselves — Amer-
ican Federation of Radio Artists,
Television Authority, Screen
Actors Guild, among others — have
found their procedures and activ-
ities clouded with jurisdictional
doubt.
The board's decisions in a num-
ber of radio-TV labor cases — and
the underlying reasons given there-
to— may dispel some of the fog,
though this interpretation of its re-
port is not intended to serve as
a catch-all guide or indicative of
bargaining unit trends in intra-
union fights, such as between
IBEW and NABET.
It is generally acknowledged
among industry authorities that if
the present administration prevails
on Capitol Hill next year, a bid will
be made to ease the Taft-Hartley
law to the benefit of labor.
To what extent may NLRB ex-
tend its jurisdiction over radio sta-
tions?
Some time ago, the board made
clear that network affiliation is not
necessary to bring it within scope
of interstate commerce. It im-
plemented this conviction in cases
involving WLEX Lexington, Ky.,
and WWOL Buffalo, N. Y. The
criterion : Evidence of listeners and
advertisers in other states.
KPAC Case Jurisdiction
The board may even extend its
jurisdiction over a station operated
by a college on an allegedly non-
profit basis — such as KPAC Port
Arthur, Tex. The board found
here that the station actually
operated "on a commercial basis
for profit, although the profit went
to a non-profit educational institu-
tion." The fact that the profits
were channeled back to "cultural
objectives" did not "alter the busi-
ness character of the station's
activities," NLRB ruled, adding
that KPAC devoted nearly half
its time to network shows.
Does the board have authority
to "investigate the truth or falsity
of non-communist affidavits?"
NLRB claims this responsibility
rests with the Justice Dept. by
statute and affirmed a prior ruling
to that effect. It alluded to a labor
case involving ABC.
What of cases wherein prior
agreements are negotiated among
licensees and unions and a rival
union files a petition?
In the KMYR Denver case, the
board ruled that if an employer
and a certified union enter or re-
new a contract during the period
between filing of a rival petition
and the end of a certified pact with
the existing union, the petition
should be dismissed.
Is there an exception? Yes, where
there is substantial evidence of a
schism of employes from the cer-
tified union of such proportions
that the bargaining relationship
"has become a matter of extreme
confusion and uncertainty." Then,
the board orders an election be-
fore certification period ends.
In the case of William Penn
Broadcasting Co. (WPEN Phila-
delphia), a board majority decided
that an employer may continue
bargaining with a union already
established as majority representa-
tive "if a petition (from a rival
union) raises no valid question of
representation." The board made
plain, however, they do so at their
own risk and subject to unfair labor
practices if the board later finds
a valid question has been raised.
The board overrode its trial ex-
aminer here and reopened the case.
What about the status of super-
visory employes in television? The
board made only one reference to
this confusing problem.
Director Functions
In a case involving ABC, the
board rejected the network's claim
that a director does not "respon-
sibly direct" actors' performances
but that his directions are "sug-
gestions, requests, cues." It held:
What would be a direction in an-
other industry may be termed a "sug-
gestion" in the field of television, but
nevertheless it is the director's con-
cept of the desired result that gov-
erns the response of the performer,
regardless of the manner of com-
munication.
In another instance — that cover-
ing WCAU Inc. (WCAU-TV Phila-
delphia)— the board credited TV
broadcast directors with authority
effectively to recommend the trans-
fer or discharge of employes under
their direction, though such an
occasion has never arisen. Where
alleged authority of employes with
disputed status does not exist, they
may be included in the bargaining
unit.
What of parttime radio-TV em-
ployes— those who work in different
departments ?
Previously, in four such cases —
KPAC, WCAU, WWEZ New
Orleans and WMBR Jacksonville,
Fla. — NLRB required employes to
work 50% of their time within the
unit to be eligible for voting. It
later modified this ruling and held
WXYZ Detroit's Jack the Bellbc
sales have been steadily mounting, a
indicated by the above sales chart Us
Obviously pleased are WXYZ sale jj
men (kneeling, I to r) Doug Campbel; p
and John Lyon. Standing are Jo< J.-
Henry (I), ABC Spot Sales Dept. anil
Joe Molin, WXYZ.
these employes should be bracketed
with parttime help — those who
work for other employers or wh<j
at times remain idle.
Where an employe's status is ii; J",
doubt, he may vote subject to chai< >o
lenge — according to the decision ii
the WWOL Buffalo dispute.
Perhaps the most controversia
and sensitive provision in thf 5
Labor-Management Relations Ac^
is that governing interference witl *
employes' rights — or so-called un-
fair labor practices.
The board has cited employer; jj
for interrogation of employes ol
applicants for employment, claims *
that union activity would result ir
economic detriment, "threats" oJ "J
loss of employment, attempts tc »*
"influence" votes against the|
union and inducements to assist
employes to withdraw from unions1
NLRB stated:
"Consistent with past rulings!
the board has continued to hole £
that the questioning of employes bj
their employer per se violates Sec
8 (a) (1) [of the act] when i1
concerns the following subjects:
Employes union membership oi
activities; their attitude toward
the union, or their desire for union
representation; their voting inten-
tions in a scheduled board election,
or their views concerning a sched-
( Continued on page 8U)
Retail dollar volume in
Jackson in 1951 was
$200,000,000.00. W J D X
can help you get your
share of this big total.
REPRESENTED NATIONALLY
GEORGE P. HOILINGBERY CO.
Page 82 • June 2, 1952
BROADCASTING • Telecasting
51 SET SALES
RTMA Reports Dealer Data
JEW statistical service started
y the Radio-Television Mfrs. Assn.
hows sales of radio sets to deal-
rs by manufacturers during the
alendar year 1951. RTMA will
ublish data quarterly, but reports
all not include auto sets.
Reports for 1951 shows domestic
ales of 7,588,810 home, portable
nd clock radios. New York State
eads the list with 857,927 radios
§ld to dealers. Following are radio
!e"4'et sales to dealers for 1951:
State Total
'kllft.labama 126,287
rizona 38,741
rkansas 74,575
alifornia 520,948
i jl,|olorado 84,692
Connecticut 88,632
elaware 20,848
ist. of Columbia 72,556
lorida 170,923
eorgia 169,096
daho 31,056
linois 448,572
idiana 203,711
>wa 127,425
ansas 116,761
entucky 106,616
juisiana 127,013
,aine 62,379
taryland 100,193
lassachusetts i 218,793
lichigan 299,940
linnesota 131,868
lississippi 72,265
tissouri 197,512
lontana 39,367
lebraska 77,254
levada 9,221
lew Hampshire 19,965
lew Jersey 223,146
lew Mexico 33,699
lew York 857,927
lorth Carolina 181,338
lorth Dakota 44,608
Olio 408,449
tklahoma 108,574
iregon 104,999
ennsylvania 566,780
hode Island 37,493
outh Carolina 74,612
outh Dakota 41,400
ennessee 141,865
exas 404,190
tah 39,015
ermont 15,403
irginia 119,724
Washington 141,779
Ifest Virginia 97,499
/isconsin 171,583
hoU'Wyoming 17,518
RE Iowa Meet
COMMUNICATIONS will be ex-
ilored by top speakers during a
ne-day conference sponsored by
he local section of the Institute of
iadio Engineers in Cedar Rapids,
owa, Sept. 20. Talks, exhibits,
>lant inspections and a banquet will
lighlight the session, to be held at
he Roosevelt Hotel.
FAB MEET
New Membership High
Reported by Floridans
ARTHUR H. CROGHAN (I), owner-
general manager of KOWL Santa
Monica, Calif., accepts station's gift
from Jim Coyle, sales manager, on
the occasion of his 25th anniversary
in radio. Package contained a travel-
ing clock.
DISC CONTEST
WAVE Reports Record Vote
TO SUPPORT its contention that
radio is alive and kicking in a two-
TV station market, WAVE Louis-
ville reports that a late evening
amateur disc jockey contest just
completed broke its own record for
number of mailed-in votes.
The program, Oertels' 92 Disc
Contest, aired Monday through
Saturday from 10:15-11:30 p.m.,
wound up a 27-week series with a
mail pull of 111,583 votes, com-
pared to 93,095 letters for a 30-
week contest last year.
Four grand prizes included all-
expenses-paid weekend in Holly-
wood, week's vacation at the Hotel
Biloxi on the Mississippi Gulf
Coast, a week's vacation at Fontana
Village, Fontana Dam, N. C, and
$400 merchandise prize consisting
of household furniture, radio and
other appliances. Expense - paid
trips were good for two people in
each instance.
Contest was conducted by Bob
Kay, who interviewed amateur disc
jockeys. Latter spun platters of
their choice and wrote and read
their own copy and commercials.
Winner was chosen each night from
three participants by telephone and
weekly winners were determined by
mail. Grand championships were
held every six or eight weeks.
EARS
THAT
HEAR
IN Y0UNGST0WN ARE EARS THAT BUY!
WBBW'S concentrated coverage is not
wasted on cornfields. Here's pin point selling
that falls on receptive ears, "buying"
ears — right in a market that really counts.
WBBW — the new ABC
affiliate in Youngstown
brings you . . .
Concentrated Coverage
and
No Waste Circulation
REP. rORJOE & CO. INC
LARGEST meeting in the history of the Florida Assn. of Broadcasters
was held May 22-23 at Miami Beach with 169 broadcasters in attendance.
Membership reportedly reached a new high with 73 of the state's 76
stations signed and 100% of the stations represented.
* Main address was delivered by
KBA SESSIONS
Two-Day Agenda Set
PROGRAM, sales and business ses-
sions will highlight the semi-an-
nual meeting of the Kentucky
Broadcasters Assn. in Louisville,
Ky. Thursday and Friday, J. W.
Betts, WFTM Maysville, will pre-
side as KBA president.
Meeting opens Thursday morning
with registration at 9:30, followed
by a business session and luncheon.
Ken Sparnon, BMI, and Jean
Thomas, originator of the Ameri-
can Folk Song Festival, will speak.
Afternoon agenda calls for pro-
gram-sales clinic, social hour and
banquet, with Dr. R. Haynes Barr,
president of the Kentucky Medical
Assn., as guest.
Second business meeting and
luncheon will comprise the Friday
schedule, with Jack Younts, WEEB
Southern Pines, N. C, as guest. Mr.
Younts is secretary of the North
Carolina Broadcasters Assn. Con-
ference will be held at the Seelbach
Hotel.
FM SET SURVEYS
Report High Percentage
TWO SURVEYS in Wisconsin and
Illinois indicate a heavy concen-
tration of FM receivers in homes.
A telephone survey of 500 fami-
lies by the State Radio Council in
Madison, Wis., indicates 42% of
the area families have FM sets,
with only 36% a year ago, 24.8%
in 1950 and 18.4% in 1949. On the
basis of the survey it is estimated
there are 11,000 FM sets in Madi-
son. The council operates a state-
wide network of six non-commer-
cial FM stations, with two more
under construction.
FM sets survey of homes repre-
sented by students from 297 fami-
lies attending Carmi Township
High School, Carmi, 111., indicated
71.68% of homes contained FM
receivers, according to Thomas S.
Land, secretary and general man-
ager, WROY-AM-FM Carmi. He
said FM reception in the area is
excellent, while claiming no AM
station can be heard in the area
at night.
New FM Speaker
A NEW type loudspeaker for FM
reception was demonstrated for
New York's Radio Club of America
May 22. The loudspeaker is ex-
pected to retail for about $25 but
reportedly is capable of matching
performance of high-cost sound re-
producing apparatus. Inventors
Dr. Jordan J. Baruch and Henry
C. Lang, of Massachusetts Institute
of Technology Accoustics Lab.,
commented that the unit may be
on the market by fall.
Maurice B. Mitchell, president of
Associated Program Service, on
"Radio Salesmanship." S. O. Ward,
outgoing FAB president and presi-
dent, general and promotion man-
ager, WLAK Lakeland, taped the
talk to be distributed to station
staff members not present.
Florida's Gov. Fuller Warren
made a special trip to address the
broadcasters, telling them radio
had played an important part in
his administration. He said radio
had been of greater service to him
than any other medium for dis-
semination of news and publicity.
'The Florida broadcasters adopted
a new constitution and by-laws and
elected officers (At Deadline, May
26) to be installed July 1. Newly
named to the board of directors
were Eugene D. Hill, general and
commercial manager, WORZ Or-
lando, and Tom S. Gilchrist Jr.,
general manager, WTMC Ocala.
Members of the board of direc-
tors and the membership were
honored for services during the
year by plaques presented to
FAB President Ward and Secre-
tary-Treasurer John B. Browning,
general manager, WSPB Sarasota,
by Maj. Garland Powell, director,
WRUF Gainesville, at a banquet
Thursday.
NEWS on
KMBC-KFRM
is TOPS...
...because KMBC-KFRM
stays on 'top' of the N E WS!
KMBC - KFRM news programs are the
most-listened-to newscasts in the heart
of America. They enjoy their high rat-
ings because of the reputation for accu-
ld immediacy built b
! News Department.
Here is a tremendous sales potential in
one of the nation's richest markets... the
great Kansas City Primary trade area.
Call KMBC-KFRM or ask your nearest
Free & Peters' colonel for complete de-
tails on the mighty voice of the KMBC-
KFRM Team and for newscast availa-
bilities.
KMBC
of Kansas City
KFRM
for Rural Kansas
6th oldest CBS Affiliate
ROADCASTING • Telecasting
June 2, 1952 • Page 83
NLRB Report Raises Radio-TV Issues
(Continued from page 82)
uled board election; whether they
had received solicitation letters
from a union."
Among the stations that have
found themselves involved on em-
ployes' rights are WATL Atlanta,
Ga.; KVEC San Luis Obispo,
Calif.; KWIN Ashland, Ore.
May a station licensee assist one
union against another where the
issue of communist domination
arises ?
The answer is no. In the Stewart-
Warner case, NLRB ruled "the fact
that the employer undertook to
assist one union against another
for patriotic reasons" does not
"excuse a violation."
What is the extent of employes
rights ?
NLRB cited the case of WBT
Charlotte, N. C. (Jefferson Stand-
ard Broadcasting Co.) in which it
ruled that "employes were not
protected in circulating a handbill
attacking the quality of the em-
ployer's product." The handbill ac-
cused Jefferson Standard of pro-
viding "inferior and technically
inadequate programs" through-
WBTV (TV). These tactics "were
hardly less indefensible than acts
of physical sabotage," and their
discharges were lawful, the board
stated.
At KFRM Kansas City, Mo., a
WJPO
the radio service of the
Green Bay Press-Gazette
GIVING
MORE PEOPLE
MORE REASONS
TO LISTEN
MORE OFTEN
EMPHASIS ON LOCAL NEWS,
SPORTS, EVENTS, AND
ENTERTAINMENT FAVORITES
PLUS
MUTUAL'S
HEADLINERS
Tlctvilif SvtnqoHC in tie
tyue* 2*? /txca. fa* *
GREEN BAY IS A FAVORITE TEST MARKET
WJPG Green Bay, Wisconsin
McGILLVRA, Rep.
New York • • • • Chicago
shop employe was discharged —
lawfully, the board decided — for
referring to the employer's man-
agement and policies in profane
and abusive language, in private
and public places on the employer's
premises.
Again in the Charlotte dispute,
the board stressed that an em-
ployer is not required to negotiate
with a union to settle unfair labor
charges if he prefers to test the
legality of his conduct at NLRB
level.
In the WTAL and KDRO Sedalia,
Mo. cases, the board ruled:
"Outright refusals to meet with
the representative of a majority of
employes for negotiations continue
to occur, but alleged violations
. . . more often take the form of
a refusal to discuss or negotiate
a particular matter." Some mat-
ters fall in the bargaining area,
others don't. But it added:
"The filing of unfair labor prac-
tice charges does not relieve an
employer of the continuing duty to
bargain. Neither does a union's
resort to a lawful strike. . . . The
fulfilment of the obligation to bar-
gain becomes doubly important
during a strike."
With respect to bargaining in
"good faith," the board noted that
stations have been cited for "de-
manding radical changes at the
11th hour in negotiations." This
the board took to be evidence of
an insincere desire to reach agree-
ment with the union. Other sam-
ples: "A sudden and unexplained
shift in its bargaining position"
and demand for a "much shorter
contract."
Suppose a broadcaster invokes
the free speech guarantees of the
Constitution and promises employes
greater benefits than they would
otherwise obtain from a union?
Such speech is not "protected"
and interferes with employes'
BASEBALL PLUGS
Boost WEMP Audience
NEW ANGLE in promoting listen-
ership for the Milwaukee Brewers
baseball team has been inaugurated
by Mathisson & Assoc. there,
agency for the Miller Brewing Co.,
exclusive sponsor of broadcasts of
the team's games over WEMP-AM-
FM Milwaukee.
Under the direction of Edward
G. Ball, the agency recorded the
voices of the team's 15 best known
players. Spots invite listeners to
the ball park for home games.
Each spot is introduced by sports-
caster Earl Gillespie.
After the player's voice, an an-
nouncer tells listeners to tune in
to the Miller High Life baseball
broadcast if they can't attend the
game. Different tapes of players
are used to ask listeners to tune in
on games when the team is on the
road.
6,842- to- 1 Return
JUST ONE WGY Schenec-
tady announcement brought
an avalanche of 6,842 letters
and post card replies. Howard
Tupper, WGY senior staff
announcer, made the an-
nouncement on an unspon-
sored 7 :05 a.m. Weather
Show. Mr. Tupper asked lis-
teners to tell him what value
they placed on his weather
program. Answers came from
611 towns and cities in 69
counties of seven northeast-
ern states. Many respond-
ents said they place great
value on the program in con-
ducting their daily business.
rights, the board said.
Specifically, the first amend-
ment was held not to protect state-
ments made by Valley Broadcasting
Co. (identified as licensee of
WSTV Steubenville, Ohio) which
allegedly sought to induce employes
to accept benefits in individual
agreements as a condition to their
"abandonment of the union."
Despite their involvement in
labor disputes no broadcasters
were involved in petitions for in-
junctions during the year.
NLRB was confronted with its
greatest workload in the 16 years
of existence during fiscal 1951,
which ended last June 30, with
over 15,500 unfair labor practice
and representation cases filed. Total
of over 15,000 cases were closed
and another 5,000 were still pend-
ing, the board reported.
In the wake of a law that upset
the traditional labor advantage of
the original Wagner Act but still
retains appreciable benefits for
unions, it will be noted that 79.1%
(or 4,164) of all unfair labor prac-
tice charges were filed against
employers, with formal complaints
issued in 630 cases.
Other facts: Some 6,000 repre-
sentation elections were held, with
bargaining agents chosen in 73%
of those instances. These agents
represented 76% of those employes
eligible to vote. Over $2 million was
paid out to 7,000-plus employes in
back pay during fiscal 1951 be-
cause of "illegal discrimination."
:<-
AN PA 'ATTACKS1
Refuted Over WMSi
REBUTTAL to newspaper ads pre
pared by the Bureau of Advertisin;
of the American Newspaper Put
lishers Assn. was aired in a new
analysis by Gren Seibels, news di
rector at WMSC Columbia, S. CL
according to C. Wallace Martir
general manager.
In his talk Mr. Seibels accuse
newspapers of going "out of thei |L
way to criticize radio and telev
sion." He said many of the nation;
newspapers are running a series c
full-page "attacks" which amour
to a "rough and tumble, knocl P
your-competition promotion can f
paign
Refuting "implication" in the ad' a:;
that radio programs reach onl' |r
fractions of the total public sue1
as sports show fans and women
show listeners, he said smart ac fE
vertisers already know this an ^
spend their money to reach th
audience they want at rates cheape
than that of newspapers, instea
of circulating their advertisement
"to an audience that will not c
cannot respond
Speaking of news interpretatioif[ar
he said a reader in South Carolin
who limited himself to the editori
columns would assume the stat,
was "truly a Garden of Eden; th^.
its politicians and office holders ai
above and beyond reproach; th;
the state needs nothing more con
plicated or serious than a few moi
traffic lights and more highly el
riched hominy grits and bigger an on
better flower arrangements to b
come a complete paradise on earth
'In Columbia," he said, "trim
citizen who wants an outspoke P
discussion of public affairs mus p
perforce, turn on his radio." -
le
r
Sterling Speaks at WB
FCC Comr. George Sterling m
with members of the broadcast ii
dustry last Thursday at WBZ Bo
ton's Radio-TV Center and
dressed the group on "The Rad
Broadcasters Part in Civil D
fense." Talk explained the fun
tion of Conelrad to the eastern Ne
England broadcasters.
Page 84 • June 2, 1952
IN
PORTLAND, 0REG0I
,246,540 active, young-minded West
erners comprise KGW's market in tl
prosperous metropolitan Oregor
counties, plus a generous slice of South
western Washington.
REPRESENTED NATIONALLY BY EDWARD PETRY & CO., INC
ROADCASTING • Telecastit (He
A IRING of WJZ New York pro-
r\. gram, Kitchen Capers, has
"Mif egun from the Circle Lounge of
>Jew York's Hotel Governor Clin-
on. Show features Glenn Riggs, in
|uestion-and-answer giveaway pro-
;ram. In attendance the first day
vere Ted Oberfelder, vice president,
VBC, and Lansing P. Shield, presi-
lent of Grand Union Stores.
SPACE CADET' KITS
\LADDIN INDUSTRIES, makers
>f metal lunch kits and vacuum
Mti[n|f)ottles, has received a franchise
Tom Toni Mendez Inc., exclusive
icensor for Space Cadet merchand-
sing. The kits bear a picture of
several Space Cadet characters.
Complete with fresh coffee and
the, ,:ake, the kits were sent to the
J jress last week to promote intro-
IC a jluction of the item.
LEATHER PROMOTION
[WEATHER reports are being pro-
moted by KPQ Wenatchee, Wash.,
with such tricks as a recent letter-
vriting contest awarding a weather
[nap as prize for a letter on the
! subject, "Should our weather man
sing the weather report?" General
'Manager James W. Wallace re-
sported winner signed himself
'Chief Big Smoke" and suggested
ean Indian war dance instead to
"'change" weather when needed.
TOT LISTENERS SURVEY
STUDY of tot listening reaction to
^Captain Glenn's Play Club, a half-
iihour morning children's show on
JWLWT (TV) Cincinnati, will be
rimade by Dr. Ruth I. Smith, assist-
ant professor of kindergarten and
,;primary education at the U. of
,-Cincinnati, according to John T.
Murphy, TV vice president for
the Crosley stations.
WEI
"JWTAM'S CHAIN LIGHTNING
"? TCHAIN LIGHTNING merchandis-
WMi g plan of WTAM Cleveland got
^ fa boost when 41 super stores were
^ Tedded to the plan by Acme, which
: Wit reports the oldest food chain in
ril illSummit county. Additions bring to-
( fuifital to 389 stores and food markets
saturating 21 counties, according
to Eugene R. Myers, new WTAM
J merchandising manager.
programs promotjon
premiums
VACATION CONTEST
PROMOTION feature has been de-
vised by Stewart MacPherson, star
of WCCO Minneapolis-St. Paul's
Sportingly Yours, to sell Rock
Spring Beverages and publicize his
program. Listeners are asked to
send in the "most interesting, orig-
inal and thought-provoking ques-
tion," accompanied by a beverage
label. Two winners will receive
week's vacation at beach resort.
Beach resort itself is mailing
scenic postcards calling attention
to contest on Mr. MacPherson's
show. Other winners will receive
sporting equipment, mailed by the
beverage company and Erwin,
Wasey & Co. Inc.
TV MEETS GRADUATES
BROCHURE to acquaint those in
the TV industry with Syracuse
U.'s coming TV graduates has been
mailed out by the university. Book-
let, titled "Ready One! Take One!"
is done in year book fashion with
portraits of each graduate and in-
formation concerning his back-
ground and capabilities.
MBS FLASH FEATURES'
"FLASH FEATURES," twice-
monthly clip sheet distributed to
newspapers by MBS, devoted one
issue exclusively to MBS radio
coverage of the national political
conventions this summer, with
each story bylined by a top MBS
commentator.
WCAU'S TV TOUR
TELEVISION tour of WCAU
Philadelphia's new Radio-TV Cen-
ter was held a fortnight ago tak-
ing viewers behind the scenes at
the new building and showing the
inner workings of a radio-TV sta-
tion. Program was telecast daily
for 15 minutes through May 26.
Official dedication of the center was
held May 27. Charles Vanda, vice
president in charge of TV, handled
the shows.
WARD in Johnstown is TOPS
— for the Listener
— for the Advertiser
in Central Pennsylvania Market
■Isf
RATINGS
RESULTS
RENEWALS
CBS RADIO NETWORK
WEED & CO., Representative
MARKET IN
WESTERN
PENNSYLVANIA
OPERATION HEAT WAVE'
FOR the first time, WRC Washing-
ton is offering a special discount
plan for advertisers whose products
move best when the sun is hottest.
From May 25 through Sept. 25,
advertisers are offered 20-second
stationbreak announcement. Sta-
tion will accept "hot weather" ad-
vertisers only under "Operation
Heat Wave" plan. Each advertiser
must agree to minimum of $500 for
spots to be used at the advertiser's
discretion anytime during the four-
month period.
POOL TELECASTS
HOUR long Sunday show is being
telecast by KNBH (TV) Holly-
wood from the pool of the Town
House in Los Angeles featuring
fashions, news and interviews.
Anita Louise, film star, acts as
hostess of the program designed
to show Hollywood as the fashion
center of the West.
WMIL NEWSPAPER AD
READERS of the Milwaukee Sen-
tinel were asked this question by
WMIL Milwaukee: "Do You Know
That You're Worth Just l/20th
of a Cent?" Ad then explains,
"That's right. When an advertiser
figures what it's going to cost him
to tell you his story, you're worth
just exactly one-twentieth of a
cent!" The advertisement said
that advertising reduces costs and
that this was especially true of
radio, because it is so economical.
Special plug is given for WMIL's
Family Party featuring "Fritz the
Plumber".
WLW FARM PAMPHLETS
CROSLEY Broadcasting Corp. will
distribute pamphlets to more than
6,000 persons expected to take part
in the annual visit to Everybody's
Farm, Operated near Mason, Ohio,
by WLW Cincinnati. The 137-acre
farm, site of WLW's 710-ft. tower,
features the most modern agri-
cultural methods. Three WLW
programs originate from the farm.
WRVA SCHOLARSHIP
COMPLETION of a 13-week cycle
of quiz programs which gave $4,200
in college scholarships to winning
high school contestants has been
announced by WRVA Richmond,
Va. Scholarship Quiz was con-
ceived by Sam Carey, WRVA pro-
gram service manager. Program
was sponsored by WRVA and the
U. of Richmond. Nearly 1,500 man
hours went into the planning and
production of the 13 half-hour
broadcasts which were produced by
Ray Kennedy, of the WRVA pro-
duction staff. Series drew praise
from Virginia educators and news-
papers.
WEAU COLOR MOVIE
NOVEL "Down to Earth" luncheon
sponsored by WEAU Eau Claire,
Wis., in Minneapolis, featured a
color motion picture of the WEAU
1951 Wisconsin Plowing Contest
and Soil Conservation Day, pro-
duced by Bob Nelson, program-
promotion director, with the sound
track made in WEAU studios.
About 70 time buyers, advertising
and promotion managers from
Twin City agencies attended.
ROUNDTABLE SERIES
SERIES of roundtable programs
on civic affairs with a panel of
members of the London Junior
Chamber of Commerce was re-
cently broadcast by CFPL London,
Ont. The program won the "award
of achievement" of the national
association of Junior Chamber of
Commerce. CFPL not only aired
the program each week, on a pub-
lic service basis, but also helped
produce the programs with train-
ing and technical advice.
iROADCASTING • Telecasting
FASHION SHOW
FASHION show featuring 80
models showing the latest in spring
and summer finery was sponsored
short time ago by WARA Attle-
boro, Mass. Nine shops which ad-
vertise on the station were repre-
sented at the show proceeds of
which went to charitable organiza-
tions in the city. Affair, which was
coordinated by Jo Sherman, sta-
tion women's director, is scheduled
for annual production.
Meet
your
BEST
CUSTOMER
Who is he? He's the Ameri-
can Farmer, the current Amer-
ican capitalist. He's the real
owner of his own business —
and farming is big business to-
day.
He makes a lot, he saves a
lot, he spends a lot. He's your
best prospective customer.
One-tenth of all these pros-
perous prospects for your prod-
uct live in WLW-Land— One-
tenth of America. The best way
to reach them is by Radio . . .
and the most effective and eco-
nomical radio in this area is
WLW.
The full story of "Your Best
Customer" — all the facts and
figures— is on film. Ask to see it.
The Nation's Station
June 2, 1952 • Page 85
FIRST CHOIC
OF ENGINEERS1
Only Magnecorder offers all the flex
ibilily, high fidelity and features yoi
require — at a price you want to pay
FITS EVERY PURPOSE — EVERY PURSE
PORTABLE — LIGHTWEIGHT
Recorder in one case —
Amplifier in the other. Easy
QUICKLY RACK MOUNTED
Units can be combined for
studio operation
CONSOLE OR CONSOLETTE
Operation available by
Ave.. Chicago 1, III
FINAL
TV
ALLOCA-
TIONS
REPORT
Extra copies of this 196-page
printed report available at $3.00
each.
This complete, easy-to-read vol-
ume shows the entire city-by-
city breakdowns for all 2,053
proposed stations in 1291 com-
munities.
For extra work copies, tear
copies, library copies send the
coupon below. Supply is limited
so order your copies now.
Broadcasting •Telecasting
870 National Press Bldg.
Washington 4, D. C.
Please send copies of
the Final Television Allocations
Report at $3.00 each.
□ M/O, check □ please bill
Company
City
Zone
fCC actions
MAY 23 THROUGH MAY 28
CP-construction permit
DA-directional antenna
ERP-effective radiated power
STL-studio-transmitter link
synch, amp.-synchronous amplifier
cond.-conditional
LS-local sunset
mod.-modification
trans.-transmitter
unl. -unlimited hours
ant.-antenna
D-day
N-night
aur.-aural
vis.-visual
STA-special temporary authorization CG-conditional grant
SSA-special service authorization
Grants authorizing new stations and transfers, accompanied I
roundup of new station and transfer applications, begin on page 91.
May 23 Applications . . .
ACCEPTED FOR FILING
AM— 1380 kc
David M. Segal, Kansas City, Mo.—
CP for new AM on 1280 kc 500 w d
AMENDED to change frequency to 1380
kc, increase power to 1 kw.
Application Amended
Garden State Bcstg. Co., Atlantic
City, N. J.— CP for new AM on 1490 kc
250 w unl. AMENDED to change trans,
and studio location.
AM— 550 kc
WHLM Bloomsburg, Pa.— CP change
from 690 kc 1 kw D to 550 kc 500 w unl.
DA-DN and change trans, site.
License Renewal
Following stations request renewal
of license:
KVRC Arkadelphia, Ark.; KDMS El
Dorado, Ark.; KVMA Magnolia, Ark.
FM— 101.9 (Ch. 270)
WKRC-FM Cincinnati — CP change
ERP from 12.6 kw to 15.624 kw, ant.
height from 600 to 531 ft.
Extend Completion Date
WMVO (FM) Mt. Vernon, Ohio— Mod.
CP for extension of completion date.
TENDERED FOR FILING
AM— 1340 kc
KSID Sidney, Neb.— Mod. CP change
TV Interference
COMPILATION of magazine arti-
cles on TV interference (T VI), with
recommendations for overcoming
various types, is contained in the
second edition of Television Inter-
ference, edited by Philip S. Rand
and published by the Remington
Rand Lab. of Advanced Research,
South Norwalk, Conn. More than
20 articles are contained in the
volume, reprinted from such tech-
nical and lay magazines as QST,
CQ, Electrical World, Electrical
Manufacturing, Radio & Television
News, Business Week, Radio-Elec-
tronics. In its first edition, over
20,000 copies were distributed free
of charge. Of interest is an article
on "TVI From 21 Mc," published
in the December 1948 QST. Ama-
teurs began using the 21 mc band
early this month and potential in-
terference to TV receivers using
the same band for IF circuits has
caused concern [B*T, May 5].
LATEST LIST of independent stations
now being serviced by Press News Ltd.,
radio subsidiary of Canadian Press,
now totals 89 stations. In addition,
Canadian Press supplies Canadian
Broadcasting Corp. with full service,
from which CBC writes own newscasts.
from 1540 kc 250 w D to 1340 kc 250
w unl.
AM — 770 kc
KOB Albuquerque, N. M. — Extension
of SSA to operate on 770 kc 25 w— N,
50 kw— D unl., using trans, authorized
under CP beginning 3 a.m. EST 9/1/52.
May 26 Decisions
BY BROADCAST BUREAU
FM— 91.7 kc (Ch. 217)
KSDS (FM) San Diego, Calif.— Mod.
of license to change freq. from 91.7 mc
(Ch. 217) to 88.3 mc (Ch. 202).
Granted License
KVOZ Laredo, Tex.— License for new
AM station: 1490 kc 250 w unl.
WARL Arlington, Va. — License cover-
ing changes in trans, and studio loca-
tions, ant. system to include FM an-
tenna.
WRBL-FM Columbus, Ga. — License
for FM station; 93.3 mc (Ch. 227); 46
kw; ant. 408 ft.
WRMZ Allentown, Pa. — License cov-
ering FM station; 100.7 mc (Ch. 264);
20 kw; 290 ft. ant.
WHOS-FM Decatur, Ala.— License for
FM station: 92.5 mc (Ch. 223); 7 kw;
30 ft. ant.
WHRM (FM) Madison, Wis.— License
covering changes in non-commercial
educational FM station; 91.9 mc 114 kw
790 ft. ant.
Sign Off at 6:30 p.m.
KJAN Atlantic, Iowa — Granted au-
thority to have regular sign-off period
at 6:30 CST, for period 5-1-52 and end-
ing in no event later than 9-31-52.
Extension of Authority
WIPR Santurce, P. R.— Extension of
authority to broadcast from 8 a.m. to
6 p.m. from studio located at Munoz
Rivera Park, pending completion of
permanent studios for period 5-25-52
and ending no later than 6-23-52.
Approved Location
WRAP Norfolk, Va.— Mod. CP for ap-
proval of ant. and trans, location.
KBRZ Freeport, Tex.— Mod. CP for
approval of ant., trans, location.
WSWF Ft. Myers, Fla.— Mod. CP to
change trans, and studio locations.
WKEI Kewanee, DX— Mod. CP for ap-
proval of ant., trans, and studio loca-
tions, and change type of trans.
Extension of Completion Date
WFSI Lakeland, Fla.— Mod. CP to
change type of trans., ant. system, and
extension of commencement and com-
pletion dates from 2 months and 8
months, respectively from date of
grant; Freq. 88.1 mcs Channel 201; 10
w.
WGAR-FM Cleveland— Mod. CP to
change ERP from 20 to 31 kw, ant.
height from 500 ft. to 410 ft.; specify
trans, location and ant. system and ex-
tend commencement and completion
dates from 2 months and 8 months, re-
spectively from date of grant.
WVOW-FM Logan, W. Va.— Mod. of
CP for extension of completion date to
7-1-52.
WSBA York, Pa.— Mod. CP for ex-
tension of completion date to 8-11-52.
Following were granted mod. of CP's
for extension of completion dates as in-
dicated :
WIMS Michigan City, Ind., to 8-15-52
WSAY Rochester, N. Y., to 12-1-52
KWOC Popular Bluff, Mo., to 12-17-52;
WRSW Warsaw, Ind., to 7-31-52.
ACTIONS ON MOTIONS
By Com. E. M. Webster
Dick Bcstg. Co., Knoxville, Tenn.—
Denied motion to strike appearance of
Knoxville Ra-Tel Inc. in re applications
in Dockets 10184 and 10185.
Easton Pub. Co., Easton and WHOL
Allentown, Pa. — Granted petitions of
Easton Pub. Co. and WHOL for leav<
to intervene in proceeding in re ap
plication of Sussex County Bcstrs.
Newton, N. J.
KLMR Lamar, Col. — Granted exten
sion of time to June 16 to file excep
tions to initial decision and request
oral argument in re consolidated pro
ceeding involving application and those
of KGAR Garden City, Kan. and KFNF
Lincoln, Neb.
William C. Grove, Wheatland, Wyo.-
Granted petition to accept late appear
ance in re reinstatement of application
for CP.
By Hearing Examiner Fanney N. Litvir
Azalea Bcstg. Co., Mobile, Ala.— Se
aside order of 5-16-52, purporting tc
grant petition of Azalea Bcstg. Co. foi
leave to amend application to specifj
site and show new coverage data, a;
said order was issued under mistaker
fact that tendered document was signec
by applicant whereas it was not signec
by any of applicant partners but b;
applicant's engineer who is not membe>
of partnership.
By Hearing Examiner J. D. Bond
B & C Radio Co., Rockford, III.-
Pending motion to reconvene hearing
further hearing thereon before
aminer Bond in Washington on May 28
May 27 Applications . . .
ACCEPTED FOR FILING
Extension of Completion Date
WEEK Peoria, III.— Mod. CP whici
authorized change in DA for extensio
of completion date.
WBUD Trenton, N. J.— Mod. CI
which authorized change in frequencj
SERVICE DIRECTORY
Custom-Built Equipment
U. S. RECORDING CO.
1121 Vermont Ave., Wash. 5, D. C.
STerling 3626
COMMERCIAL RADIO
MONITORING COMPANY
PRECISION FREQUENCY MEASUREMENTS
Engineer on duty all night every night
JACKSON 5302
P. O. Box 7037 Kansas City, Mo
• TOWERS •
AM • FM • TV •
TOWER SALES & ERECTING CO.
6100 N. E. Columbia Blvd.
Portland 11, Oregon
EAU
L GUIDANCE
OY, NEW YOW
Page 86 • June 2, 1952
BROADCASTING • Telecastin
CONSULTING RADIO & TELEVISION ENGINEERS
JANSKY & BAILEY
Executive Offices
National Press Building
Offices and Laboratories
1339 Wisconsin Ave., N. W.
Washington, D. C. ADams 2414
Member AFCCE *
•Commercial Radio Equip. Co.
Everett L. Diltard, Gen. Mgr.
INTERNATIONAL BLDG. Dl. 1319
WASHINGTON, D. C.
P. O. BOX 7037 JACKSON 5302
KANSAS CITY, MO.
Craven, Lohnes & Culver
MUNSEY BUILDING DISTRICT 8215
WASHINGTON 4, D. C
Member AFCCE*
E. C. PAGE
CONSULTING RADIO
ENGINEERS
BOND BLDG. EXECUTIVE 5670
WASHINGTON 5, D. C.
Member AFCCE *
WILLIAM L. FOSS, Inc.
Formerly Colton & Foss, Inc.
927 15th St., N. W. REpublic 3883
WASHINGTON, D. C.
LYNNE C. SMEBY
"Registered Professional Engineer"
1311 G St., N. W. EX. 8073
Washington 5, D. C.
ROBERT L. HAMMETT
CONSULTING RADIO ENGINEER
230 BANKERS INVESTMENT BLDG.
SAN FRANCISCO 2, CALIFORNIA
SUTTER 1-7545
BERNARD ASSOCIATES
CONSULTING RADIO ENGINEERS
5010 Sunset Blvd.
Hollywood, Calif. NOrmandy 2-6715
JAMES C. McNARY
Consulting Engineer
National Press Bldg., Wash. 4, D. C.
Telephone District 1205
Member AFCCE*
A. D. RING & CO.
26 Years' Experience in Radio
Engineering
MUNSEY BLDG. REPUBLIC 2347
WASHINGTON 4, D. C.
Member AFCCE*
MclNTOSH & INGLIS
1216 WYATT BLDG.
WASHINGTON, D. C.
Metropolitan 4477
Member AFCCE *
MILLARD M. GARRISON
1519 Connecticut Avenue
WASHINGTON 6, D. C.
MICHIGAN 2261
Member AFCCE *
JOHN CREUTZ
319 BOND BLDG. REPUBLIC 2151
WASHINGTON, D. C.
Member AFCCE*
GEORGE P. ADAIR
Consulting Radio Engineers
Quarter Century Professional Experience
Radio-Television-
Electronics-Communications
1833 M St., N. W., Wash. 6, D. C.
Executive 1230 — Executive 5S51
(Nights-holidays, Lockwood 5-1819)
Member AFCCE*
JOHN B. HEFFELFINGER
815 E. 83rd St. Hiland 7010
KANSAS CITY, MISSOURI
Vandivere,
Cohen & Wearn
Consulting Electronic Engineers
612 Evans Bldg. NA. 2698
1420 New York Ave., N. W.
Washington 5, D. C.
power, DA, trans, and studio location,
for extension of completion date.
License for CP
WGNR-FM New Rochelle, N. Y.— Li-
cense for CP authorizing new FM sta-
tion.
Modification of CP
WKZO-TV Kalamazoo, Mich.— Mod.
CP to change ERP from 8 kw vis. 8 kw
BROADCASTING • Telecasting
aur. to 80.5 kw vis. 40.5 kw aur.; trans,
location from 4l,£ miles N. W. of Rich-
land near Kalamazoo to corner AB
Ave. & 24th St., near Plainwell, Mich.
TENDERED FOR FILING
Change ERP
WBRC-TV Birmingham, Ala.—
AMENDED to request change of ERP
—Established 1926—
PAUL GODLEY CO.
Upper Montclair, N. J. MO. 3-3000
Laboratories Great Notch, N. J.
Member AFCCE *
There is no substitute for experience
GILLETT & BERGQUIST
982 NATL. PRESS BLDG. NA. 3373
WASHINGTON, D. C.
Member AFCCE*
RUSSELL P. MAY
John A. Moffet, Associate
1422 F St., N. W. Kellogg Bldg.
Washington, D. C. REpublic 3984
Member AFCCE*
KEAR & KENNEDY
1302 18TH ST., N. W. HUDSON 9000
WASHINGTON 6, D. C.
Member AFCCE*
GUY C. HUTCHESON
P. O. Box 32 AR 4-8721
1100 W. Abram
ARLINGTON, TEXAS
WALTER F. KEAN
AM-TV BROADCAST ALLOCATION,
FCC & FIELD ENGINEERING
1 Riverside Road — Riverside 7-2153
Riverside, III.
(A Chicago suburb)
GRANT R. WRATHALL
Aptos, California
Appointments arranged for
San Francisco Seattle Salt Lake City
Los Angeles Portland Phoenix
Box 260 APTOS— 3352
Member AFCCE *
HARRY R. LUBCKE
CONSULTING TELEVISION ENGINEER
Television Engineering Since 1929
2443 CRESTON WAY HO 9-3266
HOLLYWOOD 28, CALIFORNIA
from 28.8 kw vis. 14.4 kw aur. to 100
kw vis. 50 kw aur.
APPLICATION DISMISSED
WFMZ (FM) Allentown, Pa.— DIS-
MISSED license for CP which au-
thorized new FM station (application
unnecessary).
(Continued on page 91)
GEORGE C. DAVIS
501-514 Munsey Bldg.— STerling 0111
Washington 4, D. C.
Member AFCCE*
GEORGE E. GAUTNEY
CONSULTING RADIO ENGINEER
1052 Warner Bldg.
Washington 4, D. C.
National 7757
WELDON & CARR
WASHINGTON, D. C.
1605 Connecticut Ave.
Dallas, Texas Seattle, Wash.
4212 S. Buckner Blvd. 4742 W. Ruffner
Member AFCCE *
A. EARL CULLUM, JR.
CONSULTING RADIO ENGINEERS
HIGHLAND PARK VILLAGE
DALLAS 5, TEXAS
JUSTIN 6108
ROBERT M. SILLIMAN
1011 New Hampshire Ave., N. W.
Republic 6646
Washington 7, D. C.
WILLIAM E. BENNS, JR.
Consulting Radio Engineer
3738 Kanawha St., N.W., Wash., D. C.
Phone ORdway 8071
Box 2468 Birmingham, Ala.
Phone 6-2924
RAYMOND M. WILMOTTE
1469 Church Street, N.W. DEcatur 1231
Washington 5, D. C.
Member AFCCE *
WALTER J. STILES
14230 Aztec, San Fernando, California
EMpire 1-4906
1003 Loyalty Building, Portland, Oregon
ATwater 4282
Member AFCCE'
June 2, 1952 • Page 87
CLASSIFIED ADVERTISEMENTS
Payable in advance. Checks and money orders only.
Situations Wanted 20^ per word — $2.00 minimum • Help Wanted 254 per word — $2.00 minimum
All other classifications 304 per word — $4.00 minimum • Display ads. $15.00 per inch
No charge for blind box number. Send box replies to
Broadcasting • Telecasting, 870 National Press Bldg., Washington 4, D. C.
applicants: If transcriptions or bulk packages submitted, $1.00 charge for mailing. All transcriptions, photos, etc. sent
to box numbers are sent at owner's risk. Broadcasting • Telecasting expressly repudiates any liability or respon-
sibility for their custody or return.
Help Wanted
Managerial
Experienced manager for net af-
filiate in excellent Iowa market. Box
301P, BROADCASTING . TELECAST-
ING.
Salesmen
First class salesman wanted by AM-FM
station in south Atlantic state. Must
be reliable, industrious, sober. Don't
expect a world beater but a plugger.
AH type accounts including department
stores. Box 235P, BROADCASTING .
TELECASTING.
CBS station in highly competitive
southeastern city will add one salesman
to present staff. Remuneration on com-
mission basis with adequate draw.
Write in full giving references and ex-
perience. Box 252P, BROADCASTING
. TELECASTING.
Earn big money! Well established top-
rate transcription company has good
territories open for high-class salesmen
who contact radio and TV stations, ad
agencies and sponsors. Liberal com-
missions. Send references and photo.
Box 298P, BROADCASTING . TELE-
CASTING.
Announcers
Experienced announcer-engineer. Sev-
enty-five start. Upper midwest. Box
26P, BROADCASTING . TELECAST-
ING.
Combination announcer - engineer
wanted by Florida major network
regional fulltime station. Special em-
phasis on announcing but must hold
first class license. All applications
confidential. Box 76P, BROADCAST-
ING . TELECASTING.
Announcer-engineer with first phone.
Must have top announcing ability. CBS
station in highly competitive south-
eastern city. Send all pertinent infor-
mation, salary requirement, telephone
number, etc. Do not send audition un-
til requested. Box 253P, BROADCAST-
ING . TELECASTING.
Announcer-engineer (two), emphasis
on announcing, at once for Virginia
Mutual station. $300.00 month to start.
Tell all first letter. Box 277P, BROAD-
CASTING . TELECASTING.
Announcer-engineer, announcer, first
phone must be top quality announcer,
CBS midwest station. Box 281P,
BROADCASTING . TELECASTING.
Good announcer who has experience at
copywriting, Pennsylvania independent.
Send full resume experience, plus audi-
tion, photo and sample copy. Box 289P,
BROADCASTING . TELECASTING.
Young combo man, first phone, seek-
ing varied experience in live Wisconsin
city. Emphasis on announcing and
commercial copy. Opportunity for pro-
motion. Write Box 297P, BROADCAST-
ING . TELECASTING.
We are a 1000 watt network affiliate
offering above average pay for an above
average staff. Modern plant, excellent
working conditions in Rocky Mountain
state. Will soon have an opening for
a good combo-man. Announcing ability
is of prime importance. 1st phone and
car necessary. Interested only in a
man who wants to settle in a fine com-
munity offering healthy climate, un-
surpassed hunting, fishing and scenery.
Include picture, full details, references
first letter. We're particular. We want
you to be. Box 303P, BROADCAST-
ING . TELECASTING.
Announcer-engineer for independent
station. Engineering experience un-
necessary, must have first phone. Must
have good voice and be able to do top
disc show. Good pay, excellent work-
ing conditions, immediate opening. If
interested call Jim Bradner, collect,
KGBC, Galveston, Texas.
Announcer, announcer-salesman. Top
salary. Audition, photo, particulars to
Larry Filkins, KSCB, Liberal, Kansas.
Help Wanted (Cont'd)
Announcer, staff, control board. Strong
on news and commercials. Salary $60.
Opportunity for advancement. Write
KFAL, Fulton, Mo.
Wanted: Staff announcer who can also
do good newscast. Please send all in-
formation, including salary require-
ments to KFBB, Great Falls, Montana.
Wanted — June 1st — one combination ra-
dio announcer-engineer-give full par-
ticulars in first letter. Write KWCJ,
Natchitoches, Louisiana.
Immediate opening for experienced,
deep voiced, announcer. Must run
board and ad-lib. No trainees; no
prima donnas need apply. If you're
good — rush full info as preliminary to
personal interview to Art Ross, P.D.,
WCUE, Akron 8, Ohio.
Announcer, first phone, clean, moral,
not smoke, or drink, for independent
regional, send disc, photo, resume to
H. E. Smith, WAVL, Apollo, Penna.
Announcer-engineer. Use us as step-
ping stone! If you lack experience but
have announcing possibilities, develop
while working at reasonable salary in
pleasant Florida citrus and lake area.
250 watt network affiliate. If you're
ready for larger station at end of year,
we'll help you get the job. WSIR, Win-
ter Haven. Florida.
Announcer, some experience, or an-
nouncer-engineer. WVOS, Liberty, New
York.
Technical
First class engineer, key position.
$75.00, forty-four hour week. State
availability. Box 192P, BROADCAST-
ING . TELECASTING.
Southern regional needs 1st class en-
gineer. AM and FM operation. Ap-
plication for television. Excellent en-
gineering facilities. Convenient to bus
lines. Write, giving full details of ex-
perience with references. Box 203P,
BROADCASTING • TELECASTING.
First class engineer. No experience re-
quired. Virginia network station. Box
238K, BROADCASTING . TELECAST-
ING.
Engineer, 1st phone for 500 watt mid-
west station. Box 295P, BROADCAST-
ING . TELECASTING.
Chief engineer for both AM and cur-
rently operating TV properties in mid-
dle-sized midwestern city. Good im-
mediate opportunity for top quality en-
gineering executive. TV experience
desired but not absolutely necessary.
Send all information to Box 296P,
BROADCASTING . TELECASTING.
First class engineer-operator needed
immediately for fulltime station. No
announcing. WFAH, Alliance, Ohio.
Want first class engineer. Evening
shift. Contact WTEL, Elizabethtown,
Kentucky.
Immediately; experienced combination
man. Air work important. Salary ex-
cellent. Send recording. Contact Man-
ager, WITZ, Jasper, Indiana.
Immediate opening for three first class
transmitter operators. Car essential.
Will negotiate salary according to ex-
perience. Write or call J. Boler, North
Dakota Broadcasting Company, Box
468, Minot, North Dakota, phone 51161.
Engineer-announcer. Immediate open-
ing for experienced, hard working in-
dividual. Small town independent with
wide outside coverage. Good salary.
Permanent. Wire, write or phone
WASL, Annapolis, Maryland.
Help Wanted (Cont'd)
Wanted — First class license experienced
or inexperienced for AM-FM operation.
Sober, conscientious man. Reply WBUY,
Lexington, N. C.
First class licensed engineers write
fully in strictest confidence. Interested
especially if you know 5000 watt Collins
transmitter, operation and repair of
Magnecord tape and Presto recorders.
Howard Stanley, WEAM, Arlington, Va.
Immediate opening for first class ticket
holder. Will accept beginner. Will
pay higher wage for combo man. Ex-
panding southern New England mar-
ket. 250 watt, daytime. Independent.
WLAD, Danbury, Connecticut. /
Engineer with first class license. Will-
ing to learn announcing. WREL, Lex-
ington, Virginia.
Engineer needed immediately, $1.25 per
hour, 40 hour, guarantee time and half
for overtime. Remotes. WMFC, Mon-
roeville, Alabama.
Immediate opportunity — Experienced
transmitter engineer with supervisory
qualifications. WSTC, 270 Atlantic
Street, Stamford. Conn.
Immediate opening for first phone li-
cense. No experience needed. Car re-
quired. Contact Chief Engineer, Ra-
dio Station WTNS, Coshocton, Ohio.
Engineer, first class. Immediate open-
ing. Previous experience not essential.
Contact James Trewin. Station Super-
visor. WVCV. Cherry Valley, New York.
Production-Programming , Others
Experienced production - continuity
writer for midwest radio-TV. AFRA
minimum: S3800 first year: $4400 second
year. Three weeks vacation. Box
278P, BROADCASTING • TELECAST-
ING.
CBS affiliate in leading southeastern
market needs promotion man, prefer-
ably with radio and TV experience.
Excellent opportunity. Please send
full details to Box 315P, BROADCAST-
ING . TELECASTING.
Program director — Opening June 15 for
capable man. Good opportunity for
man with ideas. Applicants from
Illinois and adjoining states only can
be considered. Personal interview
necessary. Applv Bill Holm. WLPO.
LaSalle, Illinois.
Situations Wanted
Managerial
Manager. Promotion. Manager profit-
able small independent wants larger
market. Married. Phi Beta Kappa col-
lege grad, 27, 4 years experience all
phases radio. Promotion-minded. Can
build and hold listeners, clients. Must
earn S7500 to consider change. Excel-
lent references. Box 288P, BROAD-
CASTING . TELECASTING.
For sale reasonable ... 18 years of ra-
dio experience. Covering all phases
including ownership, management and
salesmanagement giving individual ex-
cellent background to cope with opera-
tional and profit problems. Sober
family man, age 42 with references.
Will phone or call personally on any
prospective employer. Box 291P,
BROADCASTING . TELECASTING.
Salesmen
Commercial manager, prefer Old Do-
minion area, thorough bottom-to-top
radio background including sales, pro-
gramming, production, administration.
Box 279P, BROACASTING . TELE-
CASTING.
Situations Wanted (Cont'd)
Sales manager with fine personal salei
record local and national accounts. De
pendable with ability to build sales am
salesmen. Unhealthful climate neces
sitates change immediate future. Bo:
286P, BROADCASTING . TELECAST
ING.
Eastern seaboard, 5 years experienc
newspaper, agency, radio 500, 50,00
watts, N. Y. C, New England. Married
car. Have served as commercial man
ager. Box 320P, BROADCASTING ■
TELECASTING.
Announcers
Staff announcer — Can punch or purr
know jazz, pops, classic. Handle boarc
and write copy. Experienced. Disc
Box 263P. BROADCASTING . TELE-
CASTING.
Thoroughly experienced announce!
seeks permanent position anyplace
northeast. Mature, reliable. Box 275P
BROADCASTING . TELECASTING.
Announcer — 4 years, strong on DJ
Commercials, news, operate console
Available immediately. Top references
resume and tape on request. Box 280P
BROADCASTING • TELECASTING.
Now airing successful morning show
Fourteen years experience, radio anc
television. Desire opportunity foi
combo TV and air or sales and air
Erochure and tape upon request.
293P. BROADCASTING . TELECAST-
ING^
Announcer — Experience all phases
news, sports, dance band remotes, for-
merly ran popular night disc show ir. p
New York. Night-turn preferred
Available immediately. Prefer east oi
midwest. Box 294P. BROADCASTING
. TELECASTING.
Sports announcer — veteran play-by
play all sports both AM-TV. Sport
show has top rating. Winning twc
popularity awards this spring. Unusuar
situation makes termination present
long association desirable. Box 304P
BROADCASTING . TELECASTING.
Hillbilly DJ specialist. General an-
nouncing, musician. Board. Desire
change. Nine years experience. Tape,
details request. Box 307P. BROAD-
CASTING . TELECASTING.
Staff, sports, publicity or all three
Some experience. Summer replace-
ment or permanent. Particularly strong
sports background. Box 312P. BROAD-
CASTING • TELECASTING.
Announcer seeks step up ladder fron
250 watter. BA Degree. Good news-
caster. Year of board, writing. Box
314P, BROADCASTING • TELECAST
ING.
Announcer — 4 years experience. AH
staff duties. Friendly, informal DJ
Intelligent news. Draft exempt. Box
318P. BROADCASTING . TELECAST
ING.
Announcer — strong on news and sports
Tape available. Married veteran. Bo>
319P. BROADCASTING . TELECAST-
ING.
Announcer — Thorough knowledge all
phases radio. Good voice, good sell
strong news. Midwest preferred. Mar-
ried, draft exempt. Tell your story
sell vour storv with Dave Jones. 162f
W. Summerdale Ave., Chicago 40, H-
linois.
Announcer, strong news and com-
mercials, good disc work. 32 years old.
married, draft exempt veteran. SRT
graduate. Prefer southwest or Florida.
Kenneth E. Johnson, 727 N. 21st St..
Milwaukee. Wis. Division 2-4061.
Announcer — all phases — operate board —
married — draft exempt — experience
New York Citv — available immediately.
H. R. Miller. 1141 Elder Ave. N. Y. C.
Tivoli 2-4780.
Announcer-engineer — 1st phone. Up to
10 kw. Experience. Strong news,
sports. Will travel. Draft exempt.
William Rogel. 1275 Grant Avenue, New-
York City, N. Y.
Technical
4 years broadcasting, 10 radio, to and
including 50 kw, construction 3 sta-
tions, age 31. Desire permanent posi-
tion midwest. Presently employed.
Available June 7. Box 219P, BROAD-
CASTING • TELECASTING.
First phone. Four years experience
AM-FM transmitter, studio, remotes.
Car. Box 276P, BROADCASTING •
TELECASTING
Transmitter engineer, six years experi-
ence, no announcing, prefer Michigan
or Ohio, married. Box 284P, BROAD-
CASTING . TELECASTING.
Chief engineer, 12 years experience
construction, development operational
functional proof of performance test-
ing All types of remotes and record-
ing, 250, 1000 and 5000 w. Box 285P,
BROADCASTING . TELECASTING.
Situations Wanted (Cont'd)
hief engineer — years of experience
laintainance new construction. Family,
ccellent references. Box 309P, BROAD-
ASTING . TELECASTING.
hief engineer. Mature, widely experi-
iced technician. Available mid-July,
onsider technician large station. In-
vested Florida, south, east-central
ates. Box 302P. BROADCASTING .
ELECASTTNG.
resently employed chief engineer de-
res better working conditions in pro-
ressive station. Experienced combo
ith good voice. Prefer Colorado or
sgFiiddlewest but will consider others.
•'-J ermanent family man. Reply Box
dJ)8P, BROADCASTING • TELECAST-
ING.
| ngineer — thoroughly experienced, very
-iff pod technical man, some combo work.
1 ox 310P, BROADCASTING . TELE-
A STING.
~t ngineer — Five years experience, all
3j hases. Want position with future.
o announcing. Married veteran, two
• .{ fiildrer.. Now employed. Contact
.^■if/ayne Jackson, 412 Sloan, Pampa,
exas.
-^Production-Programming, others
I aL°' news, publicity or continuity chief
Eif i Pacific Northwest or Rocky Moun-
ASiJliin area. Eleven years experience.
| resently PD. Excellent references, 29.
J ox 249P, BROADCASTING . TELE-
; a ASTING.
"WlD, news, publicity or continuity chief
i illy qualified. Box 250P, BROAD-
..- ASTING • TELECASTING.
T ontinuity writer, draft exempt, excel-
— 'i-mt references. Progressive station
—fny where. Box 262P, BROADCAST-
'S STG . TELECASTING.
iisjMknagers dream . . . for PD and air
e:;- personality with my talent and 14 years
.' adio experience. Know how to build
;G hows for sales and community. Write
— lox 287P, BROADCASTING . TELE-
IASTING.
7:: friter-producer-director. Two years
^dependent station experience: non-
ramatic. dramatic programs. Young
~; aan, two college degrees in broadcast -
lg. Also NBC training in TV news-
/riting, directing. Consider radio-TV
(;r'i,rriting-directing posts. Box 316P,
S iROADCASTING . TELECASTING,
v^brews editor-DJ. Chicago experienced.
ie£ available immediately. Phone, Avers,
- /JEH. Gallipolis, Ohio.
Television
Technical
'elevision cameraman-film technician,
decent veteran. Graduate of Tele-
vision Workshop. Two years photo-
raphy. Experience — schooling, de-
ires employment — television station,
/riling to relocate. Box 282P, BROAD-
: ASTING . TELECASTING.
'elevision technician trained in all
hases RCA-DuMont studio equipment,
i'oung veteran, will travel. Box 305F,
•iROADCASTING . TELECASTING.
For Sale
Stations
or sale: Established successful Ohio
tation. Full or half interest available.
Jox 156P, BROADCASTING . TELE-
ASTING.
Western 250 watt fulltime independent,
ingle station market. Wonderful town
ir family living. Very profitable under
osentee ownership. Gross near $70,000
-can be increased. Will assign license
: r sell 100% corporation stock for $80,-
>0 — less for cash. See this quick!
ox 283P, BROADCASTING . TELE-
ACTING.
or sale — Established fulltime local sta-
. on in southwest Idaho. Gross $42,-
)0. Will make good deal for cash,
ox 290P, BROADCASTING . TELE-
ASTING.
>0 watt fulltime, single station, non-
revision market. Located in healthful
alley in Rockies. No agents. Box
)2P, BROADCASTING . TELECAST-
[ TO.
i ocky Mountain station. 250 watts. No
, >mpetition. Independent. $90,000.
I erms possible. Box 299P, BROAD-
j ASTING . TELECASTING.
acific northwest. 250 w fulltime.
: ingle station market, operating profit-
sly. $10,000 cash; balance $15,000 in
Je years. Box 308P, BROADCAST-
■TG . TELECASTING.
For Sale (Cont'd)
Equipment, etc.
Complete 1 kw Collins package. Brand
new 20V1 transmitter and all associated
gear including two turntables with con-
sole. Two-200 foot towers. All equip-
ment still in original carton purchased
during the past ten months. Write for
listing. Available immediately. Box 83P,
BROADCASTING • TELECASTING.
150,000 feet #10 Copperweld ground
radial wire. Immediate delivery. Box
234P, BROADCASTING • TELECAST-
ING.
RCA BFO, 68-B $275.00. RCA Dist. &
noise meter, $325.00. Presto model
"Y" disc recorder, mounted in cabinet,
$400. All excellent condition. WPAG,
Ann Arbor, Michigan.
Slightly used but in good condition,
three RCA TA5C stabilizing amplifiers.
One DuMont type 5105-A monitor re-
ceiver. Nice discount on any or all of
above. Contact Chief Engineer, WSM-
TV, Nashville, Tennessee.
Wanted to Buy
Equipment, etc.
Wanted — Quarter and one kw FM
broadcast transmitters, fixed-frequency
FM monitor receivers, used or new.
Box 17P, BROADCASTING • TELE-
CASTING.
Equipment wanted: Complete for 1 kw
station including 185' guyed tower.
Box 215P, BROADCASTING . TELE-
CASTING.
Wanted — Complete equipment for 250
watt operation including tower, studio
and transmitting equipment. Write
complete description of what you have
and lowest price to Box 300P, BROAD-
CASTING . TELECASTING.
Wanted — 5 kw transmitter. Must meet
all FCC engineering conditions. Please
give age, condition and price. Also
interested in 300 foot self-supporting
tower. Box 311P, BROADCASTING .
TELECASTING.
Wanted: Used equipment: Limiting
amplifier, console, Universal pickups
with preamplifiers, jack panel, Cabinet
rack, 1% coaxial cable 51 ohm. Presto
turntables. Box 313P, BROADCAST-
ING . TELECASTING.
Miscellaneous
FCC first-phone in 6 weeks. Both
residence and correspondence courses
available. Grantham Radio License
School, 706 North Wilcox, Hollywood,
California.
Help Wanted
Production-Programmin g, Others
HELP WANTED
Experienced girl or man copy-
writer for continuity depart-
ment'. Air mail full details of
experience and references along
with photo to Radio Station
W O N E, Dayton, Ohio.
Situations Wanted
Announcers
DISC JOCKEY
(with first class license)
Experience— net, indie AM and TV.
Available immediately for personal
interview as DJ personality.
BOX 247P,
BROADCASTING
TELECASTING
Employment Service
EXECUTIVE PLACEMENT SERVICE
We have selected General, Com-
mercial and Program Managers; Chief
Engineers, Disc Jockeys and other
specialists. Delays are costly; tell
us your needs today.
Howard S. Frazier
TV & Radio Management Consultanti
728 Bond Bldg., Washington 5, D. C.
ELECTRONICS VIEW 'ZZT
"BARRING a change in the international situation, it should be possible
to meet defense and civilian demands for electronic products by a con-
tinuation of the splendid conservation efforts of the post-Korea period."
That outlook was held out by a top government electronics official for
production of new and replacement *• •
parts for millions of radio-TV re-
ceivers during 1952.
At the same time, the official —
Donald S. Parris, deputy director
of the National Production Author-
ity's Electronics Div. — paid high
tribute to manufacturers and dis-
tributors for ingenious conserva-
tion and substitution techniques.
Mr. Parris addressed a manage-
ment session of the 1952 Electronic
Parts Show, held at the Conrad
Hilton Hotel in Chicago the past
fortnight. He spoke on availability
of materials and use of distrib-
utors' priorities to obtain them.
Meanwhile, NPA held another
round of discussions with members
of an Antenna Manufacturers In-
dustry Advisory Committee. Con-
ference touched on inventories,
materials for different types of an-
tennas and a growing replacement
market.
Mr. Parris reported that the re-
ceiving tube industry reduced use
of nickel 50% by substituting
nickel-plated steel and aluminum-
Schools
NBS GRADUATES
ore in DEMAND
\ • i i
NBS has rrore requests for trained
radio help than it can fill! Jobs are
NBS-trained
>ed I
BROADCASTING
W SCHOOL
Radio-TV School*"
531 S. W. 12th Ave., Portland 5, Pro.
LELAND POWERS
SCHOOL OF RADIO
TELEVISION AND THEATRE
Comprehensive 2-year course
provides the complete and prac-
tical training essential for great-
est success.
ACTING ANNOUNCING
DIRECTING PRODUCTION
MAKE-UP WRITING
VOICE
Faculty of Professionals
Limited classes assure individual
attention
Fully equipped Little Theatre and
Radio Studios
Write for catalog
25 Evans Way, Boston 15, Mass.
clad iron without reduction in qual-
ity. Speaker manufacturers cut
weight of alnico magnets 45%, sav-
ing vital quantities of nickel and
cobalt. TV set-markets substi-
tuted electro-static deflection-type
tubes for electro-magnetic, saving
40% of the same scarce materials.
"The tonnage saved will be
greater as more television receiv-
ers designed for these tubes are put
in production," Mr. Parris noted.
Other savings were accomplished
in TV receivers, with reduction of
50% in steel usage through im-
proved designs; in selenium recti-
fiers designed for those sets, and in
general use of copper wiring, with
85% saved in latter.
Gives Outlook
Latest glance at the prospects
for availability of critical metals in
consumer radio-TV appliances —
since the outlook was weighed last
month [B*T, May 12]— was sup-
plied by Mr. Parris.
(1) Aluminum supply will rise in 1952,
but so will demand because of new
uses and substitutions for copper, with
no large-measure improvement before
early 1953; (2) copper may remain
tight in the next year — its outlook is
the "most discouraging"; (3) nickel
and cobalt will remain scarce for "the
duration" — the electronics industry con-
sumes 6% of the supply at present;
(4) tungsten, like the last two, is criti-
cal but should ease up.
"The demand for selenium recti-
fiers is increasing greatly due to
military and civilian use in TV and
radio industry. The increase of
rectifiers in the television field re-
sulted in conservation measures
saving silicon steel and copper in
addition to rectifying tubes," Mr.
Parris explained.
The supply has "greatly im-
proved" and the outlook is "hope-
ful" for 1952 as a result of com-
plete allocation of selenium, the
NPA official said.
Normal Inventories
Antenna-makers reported inven-
tories normal for all types and
growth of the replacements market.
This has been true among home-
owners using home-set or house top
antennas and TV stations using
tower antennas. Number of elec-
trical storms and rampaging winds
throughout the country have
jumped broadcasters' demand for
equipment, it was revealed.
Along with these factors, growth
of community TV antenna systems
and resultant boost in applications
for materials were cited. Such
projects are now classified as in-
dustrial and eligible for self-au-
thorized orders.
BOARD of directors of Philco Corp.
have declared regular quarterly di-
vidend of 40 cents per share on com-
pany's common stock payable June 12
to holders of record June 2. Also
declared was regular quarterly di-
vidend of 93% cents per share on
preferred stock, 3% Series A payable
July 1 to holders of record June 16.
NPA SHAKEUP
Set for Electronics Div.
INTERNAL reorganization of the
Electronics Div. at the National
Production Authority was being
blueprinted last week, with per-
sonnel changes bearing directly on
handling of applications for scarce
materials by radio-TV manufac-
turers.
Changes involve Components,
End Equipment and Electron Tube
branches of the division headed by
J. A. Milling, with appointments
from both government and industry
ranks.
Robert R. Burton, former State
Dept. telecommunications specialist
and communications officer for the
Federal Civil Defense Administra-
tion, becomes chief of end equip-
ment. He transfers from NPA's
Foreign Section, which will remain
under his jurisdiction. J. A. Pfau
will head the latter group.
Mr. Burton succeeds J. R. (Ted)
Sypher, who had served as acting
director of end equipment since Mr.
Milling vacated the post for the
division directorship earlier this
year. Mr. Sypher becomes special,
assistant to Mr. Milling in the
office of the Director. He will serve
as special NPA representative on
the Electronics Production Board
and continue in charge of the Mili-
tary Equipment Section.
Two radio -TV executives. — ■
George Henyan of General Electric
and Nelson Stewart of Westing-
house Electric Corp. — return to
private industry. A third — Harold
G. Butterfield of National Union
Radio Corp. — becomes chief of
NPA's Electron Tube Section.
Mr. Henyan, who supervised com-
ponents applications, returns to
GE's Tube Div., of which he was
assistant to the general manager,
after eight months' service. He is
succeeded by Elmer Crane, of TV
Distributors Inc., Cleveland, form-
erly with the War Production
Board, handling radio and radar.
Mr. Butterfield is on leave from
Union Radio, manufacturers of
electron tubes, of which he is di-
rector of purchases. He also is
familiar with the TV broadcasting
phase of industry — his wife, Eliza-
beth, is assistant director of educa-
cational activities for WATV (TV)
Newark, N. J.
The realignment calls for an
Office of Director, and three
branches — End Equipment, Com-
ponents, and Programs & Require-
ments. Plan and personnel changes
still must be approved by H. B.
McCoy, NPA assistant adminis-
trator. Each branch is divided into
sections, such as Radio-TV under
Lee Golder, Broadcast-Communica-
tions Equipment under J. Bernard
Joseph, and others.
Mr. Milling, on leave from RCA
Service Co., has been division di-
rector since the resignation of E. T.
Morris Jr., who returned to West-
inghouse earlier this year. Mr.
Morris presently is active as gov-
ernment liaison representative for
the company, among other duties.
Donald S. Parris continues as
deputy director of the Electronics
Div. under Mr. Milling in the re-
organization.
KWC REORGANIZES
Humbert New V.P., Mgr.
C. A. HUMBERT, manager of
KPAS Banning, Calif., was named
vice president and manager of
KWC Ventura, following its re-
organization by W. H. Haupt,
KWC owner. Other changes also
were announced.
New sales manager is Karl
Rembe, formerly account executive.
Andrew Grant, program-farm di-
rector, KCID Caldwell, Ida., joins
the station as merchandising-pro-
motion director. Alan Snowden,
staff announcer, was promoted to
program director. Representing
station as sales manager in Oxnard
is Lyle Kearney, formerly adver-
tising manager, Oxnard Press-
Courier, KWC has joined the
Southern Calif. Broadcasters Assn.
NBC radio in cooperation with Health
Information Bureau, N. Y., non-profit
organization, to present new series,
Your Key To Health, slated to begin
June 7, 5:45-6 p. m. EDT. Series will
feature singer Jane Froman, and NBC
commentator Ben Grauer reporting
health news.
New England
SI 05. OOO.OO
Profitable regional network
facility located in one of the
important markets of America.
Excellent TV position. Liberal
financing arranged.
California
S30.000.00
Fulltime network station that
offers one or two active owners
an attractive opportunity. Ideal
living conditions in a growing
market. Financing arranged.
Appraisals • Negotiations • Financing
BLACKBURN- HAMILTON COMPANY
RADIO STATION AND NEWSPAPER BROKERS
WASHINGTON, D. C. CHICAGO SAN FRANCISCO
James W. Blackburn Ray V. Hamilton Lester M. Smith
WILBUR SHAW (I), Indianapolis
Motor Speedway president, signs an
agreement permitting broadcast of
this year's race by WIBC Indianapolis,
through which WIBC will feed 20
midwestern stations. Gil Berry (c),
WIBC general sales manager, and
Fred Ritter, Capitol Paper Co. of
Indianapolis, local sponsor, look on.
RADIO-TV STORES
NLRB Cites Jurisdiction
QUESTION of whether the govern-
ment has jurisdiction over business
and labor operation of local radio-
TV appliance dealers was resolved
affirmatively by the National Labor
Relations Board in a recommended
decision May 24.
A board examiner found that J.
C. Justice, trading as National Tele-
vision Service, Memphis, Tenn.,
falls within interstate commerce,
and that he committed unfair labor
practices as charged by Local 1275
of IBEW (AFL). Respondent
operates two stores — in Memphis
and West Memphis, Ark. — and is
servicing agency for Hallicrafter,
Sentinel, Philco, Emerson, Motorola
and DuMont sets.
An examiner said NLRB exercises
limited jurisdiction over an enterprise
which: (1) annually sells goods or serv-
ices valued at $25.(100 or more, out of
state; (2) furnishes goods or services
necessary to operation of other em-
ployers in commerce; (3) secures equip-
ment from out-of-state sources valued
at $500,000 or more annually; (4) pur-
chases from local distributors in-state
material received out-of-state; (5) is
multi-state (like NTS) even though it
distributes only locally.
WKBS Oyster Bay, L. I., N. Y„ is now
operating from its new combo studio
at transmitter in Oyster Bay. Move
was made in anticipation of extensive
shows from its new Stamford, Conn.,
studios, five stories above street.
NEWS RIGHTS
Mundt Differs With Gillette
SEN. KARL MUNDT (R-S.D.)
differs with Sen. Guy Gillette (D
Iowa) as to whether newsmen havt
the right to refuse to disclose theii
confidential sources of informatioj
[B«T, May 26]. Sen. Gillette hac
placed in the Congressional Recora^
a study by his Senate Election: 'il
subcommittee staff pointing out ''itK
the absence of a statute creating ji
such a privilege, there is none." I
Sen. Mundt said that althoug] •
a newsman has no special immun-
ity for information received abouj
future crimes, or cases involvinj
loyalty, or the security and safet;j .
of the country, "in the normal run-lj,
of-the-mill cases, wherein a news
man is trying to discuss and repor
the public business, he certainl;
has the right; — and the duty — t
protect his sources." Forcing a re
porter to disclose news source
would hamper newsmen's effort
"to unearth and disclose bumblin;
and corruption in government," h
said.
B-47 BROADCAST
Carried by KFH From Plan
Employment Agency
Employment Agency
ENGINEERS _
First - Second
Phone
Applications accepted for Immediate
Placement in Thirty-Three States
NEWSCASTER— PROGRAM DIRECTOR— ANNOUNCERS
MANY COMBINATION
One Week's salary when placed, the only fee.
WRITE:
17 East 48th Street, New York 17, New York
PL 5-1127 E. C. Lobdell, Licensee
IN-FLIGHT broadcast from th fa
interior of a B-47 Stratojet ha |jf
been claimed by KFH Wichit;
Kan., with commentary handled b
Brandon Chase, station newscaste
Mr. Chase accompanied a photoi
rapher, Gary Millsap, and the pil
Capt. Herbert White, on a trans
tion training flight from the Wicl
ita air base last Monday. Conta
was maintained with the air ba
where KFH Chief Engineer Virg jfj
Hinshaw was on duty.
The actual broadcast covered pri «t
flight briefing, the takeoff and
two-hour flight, with portions
broadcast on the station's Silvt
Star News at 10 p.m.
Mr. Chase explained that KF
wanted to bring the public tl
entire story of how it felt to
in a B-47. Station claimed it w<
the first time in aviation annals
radio newsman compiled such
broadcast from a B-47 during fligr
1
TV-
-
Page 90 • June 2, 1952
BROADCASTING • Telecastin
FCC Actions f^-iTw^" NEWSPRINT BLOCK
(Continued from page 87) COP K t\ M 4 r> L N^^f> Counter- Actions Started
la .}R rw.c^e 11 ill I Infl MM V, CONGRESSIONAL forces last
May 28 Decisions ... IUUIUUIIUUU week joined with government agen-
by commission en banc — . - . a__i:— ,i Mf cies to lead a three-pronged as-
Granted License Renewals N*» 6ron'5' Transfers. Changes, Applications J| sault on the newspri£ rogadblock
Following stations granted renewal ~ »»» m. -«.«.•»»■«.'».■. set up by Canadian manufacturers
^j^^^pS^Ar^wiBWNew L - „ against U. S. newspaper publishers.
&SfAr»S DOX SCOre SUMMARY THROUGH MAY 28 Jtl^TZt^t Zr^Z
nolia. Ark.; WLCS-FM Baton Rouge, 1 . « "° ?• S.,,? ^ .
La; WDSU-FM New Orleans; WBEN „ ' . , . , Appls. In Price Stabilizer Ellis Arnall that
Buffalo; KMUW Wichita, Kan.; KTBB .„ M ^ °n Air Licensed CPs Pending Hearing the price boost would mean an in-
Tyler Tex AM Stations 2,350 2,328 87 328 217 P . 00bl woum mean an in-
Granted renewal of licenses for FM Stations 633 581 69 10 8 crease m newspaper advertising
regular period of WHAM-TV Rochester, TV Stations 108 97 11 552 19 rates and cost of products adver-
N. Y. and WsYK-I V Syracuse, j\. y., . ,
subject to orders issued in final TV (Also see Actions of the FCC. vaae 86.) used.
decision requiring WHAM-TV to move ' 1- ' The protests of a fortnight ago
from Ch. 6 to Ch. 5. and WSYR-TV to *^**^*****^^^^*^^m^*^^^mm^"~^ m \r , ... " , . °
move from Ch. 5 to Ch. 3. „ , ... [B«T, May 26] crystallized into
Temporary License Renewal New Appl.Cdt.ons . . . %n™°% li™^?C&'l£n concrete action on Capitol Hill, with
Following stations granted temporary TRANSFER REQUESTS corporation to partnership; no actual these developments :
extension of licenses to Sept. 1, 1952: KPAS Bannine Calif Assiirnmpnt nf change of ownership or control. No ^ a ii„,.„„ i„f„rf„t0 e. t?„_
khbl piainview, Tex.; WGCH (FM) ite^*toS^^m™S3MKS55fd^b monetary consideration. • A House Interstate & For-
Greenwich Conn.; WKSU-FM Kent, as Pass Bcstg Co to Kennetn L ' Co,_ KXOB Stockton, Calif. -Transfer of el^n Commerce subcommittee last
omo, JS.JiA seattie. born for $10,400 cash. Mr. Colborn is control from Valley Bcstg. Co. to Hotel Monday took closed-door testimony
Temporary License Extension ?w?el ot. Tne Center Inc., which con- Stockton for $200,000. Lincoln DeUer is orl thp nT.OT,nc.Pf| <ti n nPr ton Cana
KHIT Tamnasas Tex -Desienated trols business property in Palm Springs, sole owner of Valley Bcstg. Co., trans- °n tne Proposed ^>lU-per-ton Cana-
tof^eari^^^tiont6r^^lft Callf" 'eror -Transferee is .composed of Presi- dian newsprint increase from the
license and ordered temp, extension KSON San Diego, Calif.— Transfer of 555* JE^™,^; Kwth«iH»;%i'f wmpw American Newspaper Publishers
S^er^ffl^^ l&^Sl C°ntr01 fr°m studebak- Bcrtr. Co. to -dw To^k fLcfe^^/asulerTh^ Assn., the Office of Price Stabiliza-
Aug- h 1953' WhlCh »n c. c-winng(i5%)wcoprwin Theatre ? nd the National Production
Changes Studio Location PI AT t~*f\\/ED Af*E (15%), president of Empire Industries, Authority. ANPA opposed a sug-
WCAU-AM-FM Philadelphia — Mod. MV^I Chicago and vice president and 25% gestion that the U. S. place import
rinF^oToeSsite Sfiffi KID<> Crew On-the-Scene KW^^g ceiling on Canadian newsprint,
of Philadelphia which is not trans, site. — — £ur£e Jr:> Partner in Ryan, Hayes & # A House Judiciary Subcom-
T-imT-i Burke, oil operators, and Beatrice M. .rr , , . ~.
FCC Correction COMPLETE coverage of the coun- Randau (1%). mittee on Monopoly called in offi-
Correction in May 22 Decisions [B.T, try's sixth major prison riot in two WCNH Quincy Fla —Transfer of con- cia^s °^ tne Justice and Interior
MCom6rnisfs0^nWproPosed to Amend Re- ™nths was given by KIDO Boise, ffij™* ?™%f?0Z thrash DeP.ts" and Defense Production Ad-
vised Tentative Allocation Plan for Ida., on May 24 when 300 rioting ^a^eiole^^lol^^^esavit^ ministration, as well as NPA and
,Sch. 279 toBerhn. N^H.^ndYransI convicts in Idaho State Penitentiary si^ ,f Mr. Letson is gen- OPS Chairman Emanuel Celler
ferring ch. 273 from Birmingham to staged a five-hour uprising. KIDO manager 01 wt«n. (D-N. Y.) said American publish-
Jasper, Ala. Interested parties may file onp^ol PV*>nt« mon WiflP Tanocon WTCN-AM-FM Minneapolis, Minn. — erc, arp "hplnless" in the face of
comments on or before July 1, 1952. special events men Witt Janssen, Assignment of license from Mid Conti- *rS ar.e , .,P ,SS\ ™ ttle IaCe ?*
Wayne Davis, Harold Toedtmeier nent Radio-Television inc. to Minnesota the price hike, but his group would
and Jack Link were on the scene ^oooTcon^glnt on grant of Assign- issue a report on its recommenda-
IIMiniJC MTDPrD w^tn portable recorder, jeep and men't of license of wcco to Midwest tions.
UMUN5 MtKhtK shortwave transmitter immediately £«g££ Sg.B&fiS fftSLSfflS • Sen" f1™?. Caf (R;S- °-)
May Nor Meet TvA Deadline after the alarm sounded. include President Robert Butler sponsored legislation to set up a
, „ . Tlio <itaHnn hrna^^t tho nolrnti (68.63%), former U. S. Ambassador to joint Senate-House committee to
AFTER two weeks of excitement 1 he station broadcast the negoti- Australia and Cuba, president of Wal- .<WtY,lllato _ „,Hnn!1, „„iw t„
-resulting from the first draft of ations between Warden L. E. Clapp *er Butler Co Walter Butler Building formulate a national policy to
— resulting irom ine nrst arait 01 , ff Co., Walter Butler Construction Co. meet newsm-int needs
a plan to merge all major unions and the prisoners' grievance com- and Walter Butler Shipbuilding Co.; newsprint neeas.
belonging to the Associated Actors mittee ^ the prison yard, includ- J^J^X* tonSSTco "S'
and Artistes of America— relative the break-down of talks, the tary-Treasurer Quentin David '(1.96%), Method Doubles Load
quiet prevailed on the East Coast command to open fire with tear general manager David Inc . Adv Agen-
llast week. gas, the firing and "crying" re- ^Jti advfclor^to boS??"? ceiolex METHOD of doubling message-
r>i„„ v,„-q ™^i„;^^j ;^ nu; ports on the effects of the gas. Corp., Minneapolis; Lester Mample carrying capacity of long distance
Plan had been explained in Chi- * « (1.96%), district manager for St. Paul __di„ Hrouits without reauirins-
sago the previous week, and West TaPe recordings were shuttled district, ge Supply Corp.; Samuel Lip- laai° Clrcuus witnout requiring
Coast entertainment unions heard back to the studios and supple- ^^IhSt&^^'JSSl devdoS M ? tlti^af CoJps the
jdetails last Monday. It was ex- mentary reports were made direct P„van„n w,^ lKi„nm(nt developed bjr the bignal Coips the
cected that labor-mLagement spe- by telephone. After the riot, ^^J^S^^SS^£ Army Dept. has announced. Cir-
:ialists from the U. of California KIDO's recorder broadcast damage partnership composed of Mr. Wilson cults can be m°ained to carry \L
at Los Angeles and Cornell U., results and assembled and edited and p- D- Jackson, d/b as Radio station printed messages on radio-teletype-
architects of the "blueprint," would an hour-long program rebroadcast ^pj^ Jffi ™?S££ ^ J^nZT iTthe ZZ*^
revise their proposals in accordance the same evening. sha, okla., KTMC McAlester, okla., scaice cnanneis in tne iaaio spec
with the suggestions various unions and applicants for new TV station in trum for long-range communica-
te made. ; «R««liimr ?oknlawiirPa?yaUTaS tions was cited as an advantage of
Labor officials in New York were BAB BROCHURE terESt-
estimating last week that the final
jlan would not be returned to them C,tes Rad'O Quantity
jefore mid- June, perhaps later, SHOWING how radio in 1952 ^
vhich meant that the deadline of stacks up in quantity against some |H fi - Klfll
Tuly 1, set by Television Authority, 0f the simplest necessities of life ■ tVKCK /ti. VITA A *^<h^»w
vould probably not be met. Al- in the U. S., a king-size, circus-
.hough memberships of a few style brochure has been issued by IF! A„nther BMI "Pin Up" Hit— Published by Weiss & Barry
mions have heard explanations of BAB to its members.
he plan detailed discussions have <<Take Your „^^^T«^«
arri^^SS^S ^ P-sents ( words like ^huge ,;; | WONDER
Chorus Equity Assns.; America .enormous immense," "vast," H
lid of Varied Artists; American "widespread," as synonyms for ra-
Juild of Musical Artists; American dl°- In a comparison with the _ Records: Don Cherry— Decca , Tommy
p „ . p , OT1, number of household appliances, Illl Utl JteCOrUb. Von unerry
•ederation of Radio Artists, and ^ bathtubs> telephoPnPes anJ H Furtado_MGM; Dick Thomas-Mercury; Larry
othel' criteria, the presentation |H . Ceoreie Auld— Coral.
,Bnrnr t. , „ , „ , , shows that radios are more nu- : ■ Fot.ne— King, Georgie au
•ROFILE art,cle on Hazel Markel merQus than an Intended
/omen's commentator on MBS and ... . , .. , ISSSSSSfSSI
VWDC Washington, appeared in May to interest advertisers not now us- «§J «i MM* »J
8 issue of Redbook magazine. Feature mS the medium, the final compari-
; 3 titled "She Makes Washington Head- son points up radio's leadership
' ines." over other advertising media.
iROADCASTING • Telecasting June 2, 1952 • Page 91
TR Plans Expansion
(Continued from page 25)
may be involved.
One staff report recommending
a ban on all functional services was
rejected by the FCC some time ago,
according to informed sources.
Asked what action the Commis-
sion might take on transit radio,
now that the Supreme Court has
issued its decision, one FCC staff
member last week observed that
with Supreme Court approval the
Commission could hardly be ex-
pected to act unfavorably.
The existing transit radio in-
dustry is centered around opera-
tions in a dozen cities. In the Su-
preme Court's decision last Monday,
a list of cities having transit pro-
grams was included. It showed, as
of October 1949: St. Louis, 1,000
vehicles equipped; Cincinnati, 475;
Houston, 270; Washington, 220
(now 422); Worcester, 220; Tako-
ma, Wash., 135; Evansville, Ind.,
110; Wilkes-Barre, Pa., 100; subur-
ban Pittsburgh, 75; Allentown, Pa.,
75; Huntington, W. Va., 55; Des
Moines, 50; Topeka, Kan., 50;
suburban Washington, 30.
Transit Radio Inc. lists the fol-
lowing stations in its present list:
WWDC-FM Washington; WKRC-
FM Cincinnati; KXOK-FM St.
Louis; WGTR-FM Worcester,
Mass.; WKJF (FM) Pittsburgh;
WBUZ (FM) suburban Washing-
ton; KTNT (FM) Tacoma, Wash.;
WTOA (FM) Trenton, N. J.;
KCMO-FM Kansas City; KCBC-
FM Des Moines.
Instrumental Selections
In Washington, the Capital
Transit Co. programs are limited
to six minutes of commercial an-
nouncements an hour, or 12 30-
second announcements. As gen-
erally is the practice, musical pro-
grams are confined to instrumetal
selections.
E. Cleveland Giddings, vice presi-
dent of Capital Transit Co., said
the firm "is naturally pleased" and
is considering installation of radio
in all of the company's 1,500 ve-
hicles. At present 422 vehicles are
equipped.
He said Capital Transit gets
about $2,530 monthly revenue on a
minimum guarantee of $6 per
month per vehicle equipped. The
contract provides the company gets
either 10% of gross or $6 per
vehicle, which is greater, on radio
income up to $100,000; $100,000-
$200,000, the company gets $10,000
plus 20% of income over $100,000;
$200,000-$400,000, $30,000 plus
33%; sliding scale ranges up to
50%. of gross above $600,000.
While the prolonged litigation
hurt transit radio, national more
than local advertising suffered.
In some cities, transit program-
ming is linked with other functional
services such as storecasting and
industrial music. WWDC-FM, for
example, supplies music to Wash-
ington Transit Radio Inc., which in
turn is half-owner of Tempo Inc.,
supplying music to some 200 res-
taurants and other places.
Mr. Strouse said WWDC-FM
Page 92 • June 2, 1952
NEW HOME of KFMB-AM-TV San
Diego, 5th & Ash Sts., boasts five
stories and new TV studios. TV has
first and second floors, radio will be
on the fifth floor and the third and
fourth floors will be leased out for
office space, said John A. Kennedy,
board chairman, Kennedy Broadcast-
ing Co.
(Washington Transit Radio) was
"overjoyed" and said the transit
radio interests had felt the issue
was never in doubt. "Transit radio,
the newest medium of mass commu-
nication, can now move forward
and assume its rightful place in
the broadcasting industry," he
added. "Our only desire now is to
make Transit Radio in Washing-
ton a still better medium for dis-
semination of news and enjoyment
of the best in accepted music."
Franklin S. Pollak, Washington
attorney who carried the fight into
the courts, praised Justice Douglas'
dissent and said he believed it "will
in time be the law."
Bernard Tassler, managing edi-
tor of the American Federationist,
official AFL monthly magazine, is-
sued a statement on behalf of
the National Citizens' Committee
Against Forced Listening. As na-
tional chairman of the committee,
he said it "will continue to press
for effective legislation to put a
stop to this unfair assault upon the
captive audience riding in public
transit vehicles. It should be
noted once again that the device
of forced listening — inflicted upon
captive audiences — is used by Sta-
lin and was formerly used by the
late Adolf Hitler and the late
Benito Mussolini."
Widespread newspaper comment
was aroused by the decision. The
Washington Daily News, a Scripps-
Howard paper, denounced the deci-
sion and then hopefully reminded
that it is in the business of selling
advertising space in competition
with transit.
The Washington Star took two
opposite positions. On its editorial
page, the Star said, "The court of
appeals, inventing the doctrine of
'freedom of attention,' had out-
lawed the programs on constiu-
tional grounds. And it did this by
a strained process of reason which,
if allowed to stand, might well have
opened the door to many more ills
than it would ever cure."
But in its radio-TV column, "On
the Air," the Star called Monday
"a dark day . . . for us unwilling
radio listeners" and raised the
spectre of the old FCC Blue Book.
"Its blue is faded and its pages
yellowed, but the words are still
clear," the column said.
One Issue Involved
The case boils down to one issue,
said Justice Burton in delivering
the court's opinion — whether the
Constitution precludes a transit
firm from carrying radio programs
in its vehicle. He stressed the fact
that the District of Columbia Pub-
lic Utilities Commission had held
an investigation, with public hear-
ings, and had found the service not
inconsistent with public conveni-
ence, comfort and safety and actu-
ally tends to improve conditions
under which the public ride.
Rider polls showing well over
90% of passengers favoring con-
tinuance of the programs were
cited, along with experience in
other cities. The court found that
neither the operation of transit
radio service nor the PUC decision
permitting its operation is pre-
cluded by the Constitution, revers-
ing the U. S. Court of Appeals rul-
ing which had held passengers were
deprived of liberty without due
process of law.
The income-producing side of
transit radio "bears some relation
to the long-established practice of
renting space for visual advertis-
ing on the inside and outside of
streetcars and buses," Justice Bur-
ton wrote. He cited program con-
tent of 90% music, 5% news, etc.,
Highlights of Supreme Court's Transit Decision
"... neither the operation of the service nor the action of the Commission
(Public Utilities Commission) permitting its operation is precluded by the Con-
stitution."
"This (profit) aspect . . . bears some relation to the long-established prac-
tice of renting space for visual advertising on the inside and outside of street-
ears and buses."
"There is no substantial claim that the programs have been used for ob-
jectionable propaganda."
"However complete his right of privacy may be at home, it is substantially
limited by the rights of others ... in a public conveyance."
"The liberty of each individual in a public vehicle or public place is subject
to reasonable limitations in relation to the rights of others."
"This court expresses no opinion as to the desirability of radio programs
in public vehicles."
"... it is clear that if programs containing commercial advertising and
other announcements are permissible, then programs limited to the type
of music here contracted for would not be less so."
and 5% commercial advertising,
concluding there is no basis to set
aside the PUC decision.
The majority opinion found no
violation of the First Amendment,
again citing the PUC decision and
the fact that no substantial inter-
ference with passenger conversa-
tion or rights could be found. No
claim of propaganda was involved,
the court noted.
As to the appellate court's find-
ing that passenger right of privacy
is invaded, the majority held:
This claim is that no matter how
much Capital Transit may wish to
use radio in its vehicles as part of its
service to its passengers and as a
source of income, no matter how much
the great majority of its passengers
may desire radio in those vehicles,
and however positively the Commis-
sion, on substantial evidence, may
conclude that such use of radio does
not interfere with the convenience,
comfort and safety of the service but
tends to improve it, yet if one pas-
senger objects to the programs as an
invasion of his constitutional right of
privacy, the use of radio on the
vehicles must be discontinued. This
position wrongly assumes that the
Fifth Amendment secures to each
passenger on a public vehicle regu-
lated by the Federal Government a
right of privacy substantially equal „
to the privacy to which he is entitled
in his own home. However complete
his right of privacy may be at home,
it is substantially limited by the
ights of others when its possessor I"8"1
travels on a public thoroughfare or
rides in a public conveyance.
The court rejected the conten-
tion of transit radio opponents that
an objector has the right not to be
forced to listen to programs, hold
ing that such an objector then
could override the preference of
the majority of passengers but also
the federally authorized PUC. "The
protection afforded to the liberty of
the individual by the Fifth Amend
ment does not go that far," the
court held. "The liberty of each
individual in a public vehicle or
public place is subject to reasonable jjji
limitations in relation to the rights
of others."
Programming Not Considered
The court voiced no opinion on| ||
the desirability of radio programs
in public vehicles, calling it a mat-
ter for PUC, the transit company1 WIG
and the public. The majority opin-
ion concluded, "While the court
below expressly refrained from SspI
stating its view of the constitution^ E*'
ality of the receipt and amplifica
tion in public vehicles of musica
programs containing no commer
cial advertising and other
nouncements, it is clear that
programs containing commercia L
advertising and other announce
ments are permissible, then pro
grams limited to the type of musicl
here contracted for would not b^F
less so."
A separate opinion by Justice 1
Black agreed there was no viola j,.
tion of the due process clause anc
also that musical programs did no 1
violate the First Amendment. Hi ii
BROADCASTING • Telecasting^
-
contended, though, that news,
speeches, views or propaganda
would violate the First Amend-
ment.
Justice Douglas dissented, tak-
.ng the view that the street car
audience is captive. He pointed to
the ability of a home tuner to turn
3ff a program. A person in a
public place can get up and leave,
le added, but the man on the
street car "has no choice but to
sit and listen, or perhaps to sit
and to try not to listen." He re-
ferred to the danger of putting
such a weapon in the hands of a
propagandist such as a dominant
political or religious group. "Today
the purpose is benign; there is no
invidious cast to the programs,"
ne wrote. "But the vice is inherent
in the system. Once privacy is in-
vaded privacy is gone. Once a man
is forced to submit to one type of
cadio program, he can be forced
;o submit to another. It may be
jut a short step from a cultural
program to a political program. . . .
The right of privacy, today vio-
lated, is a powerful deterrent to
anyone who would control men's
minds."
Justice Frankfurter stayed out
)f the decision, saying in a separate
jpinion, "My feelings are so
strongly engaged as a victim of the
practice in controversy that I had
setter not participate in judicial
judgment upon it."
Miracle Decision
In a decision based on banning of
a motion picture, "The Miracle,"
the Supreme Court unanimously
i-uled that motion pictures are en-
titled to Constitutional guarantees
if free speech and free press. This
decision reversed the New York
3tate Court of Appeals which had
sanned the movie on the ground it
was "sacrilegious."
Justice Clark wrote, "Since the
tterm 'sacrilegious' is the sole
* 'standard under attack here it is
lot necessary for us to decide, for
naHflsxample, whether a state may
* \ :ensor motion pictures under a
blearly drawn statute designed and
01 ENGLISH UNION
Broadcasters Get Awards
DWIGHT NEWTON of KYA San
Francisco, George Cushing of WJR
Detroit, Hubert W. Kregeloh of
WSPR Springfield, Mass. and Mrs.
Evadna Hammersley of KOA Den-
/er received English - Speaking
Union awards last week for con-
.ributions to greater international
mderstanding.
Messrs. Cushing and Kregeloh
eceived their awards at a recep-
,ion at the English-Speaking
Union's headquarters in New York
m Monday, while Mr. Newton re-
vived his later in the week in
San Francisco through that city's
SSU branch in Denver. Katherine
?ox of WLW Cincinnati, who was
roted a special award, received it
Way 19 in London.
In addition to the broadcasting
lonors, awards were presented to
six journalists.
applied to prevent the showing of
obscene films. That is a very dif-
ferent question from the one now
before us. We hold only that under
the First and Fourteenth Amend-
ments a state may not ban a film
on the basis of a censor's conclu-
sion that it is 'sacrilegious'." He
added that guarantees for freedom
of speech and free press do not
mean that the Constitution "re-
quires absolute freedom to exhibit
every motion picture of every kind
at all times and all places."
Hill Coverage Report
(Continued from page 30)
tions "because the subcommittee's
primary interest was to make a
factual record."
Senate Labor and Public Wel-
fare Committee — Newsreel camera
coverage extensive, according to the
report. Covered a host of subjects.
Senate Rules and Administration
Committee — Newsreels covered
study of congressional committee
reform procedure.
Senate Select Small Business
Committee — Radio-TV recordings
for rebroadcast on testimony de-
livered on material shortages
(Charles E. Wilson and William
Harrison) in January 1951. Same
type coverage March 1951 when
Gen. Hershey testified on man-
power problems. Again when hear-
ings held October 1951 on steel
gray market (at Pittsburgh) and
TV on same subject in November
1951 Detroit hearings (radio i-e-
cording broadcast on WJBK De-
troit).
Senate Special Committee on
Organized Crime (Kefauver unit)
— Television, twice in Missouri;
eight times in New York and New
Jersey; twice in Louisiana; three
times in Michigan; four times in
Nevada and California; seven
hearing days in Washington and
twice in Florida, all 1951. Com-
mittee exercised judgment as to
whether witness should be tele-
cast or filmed, recorded, etc.
Joint Atomic Energy Commit-
tee— TV and newsreels permitted
during probe of U. S. atomic
energy project May 26 through
July 11, 1949.
Joint Defense Production Com-
mittee— Mr. DiSalle testified before
TV two days in June 1951 and
newsreel camera coverage common.
Joint Economic Report Commit-
tee— No live TV but portions of
January 1952 hearings (three
days) on President's economic re-
port used for TV. Newsreels
covered other hearings. Newsreel
camera use restricted upon request
of the witness.
While this report is quite com-
plete and certainly accurate from
the viewpoint of a spot check, it
has been noted that the report does
not give adequate presentation of
various recordings made for broad-
cast. It also is open to error be-
cause most congressional commit-
tees had to rely on memory.
However, this is the first report
in print which attempts to round
up media coverage on Capitol Hill.
SIX officers of the Florida Assn. of Broadcasters pictured at May 22 meeting
at Miami Beach {see story page 83) are (seated, I to r): John B. Browning,
WSPB Sarasota, FAB secretary-treasurer; George Thorpe, WCCG Coral Gables,
president; Jerry Stone, WNDB Daytona Beach, second vice president. Stand-
ing (I to r): Tom Gilchrist, WTMC Ocala. FAB board member; S. O. Ward,
WLAK Lakeland, outgoing president, and Eugene Hill, WORZ Orlando, FAB
board member.
KOB SALE
CONSENT was granted by FCC last
Albuquerque by T. M. Pepperday for
Chairman Wayne Coy.
The Commission denied a petition
sale until FCC clears up the status
of KOB on 770 kc, channel on which
the network's WJZ New York
operates as a Class I-A outlet
[B«T, May 26, 19; April 28].
Comrs. Robert F. Jones and George
E. Sterling did not participate in
the ruling.
Under the transfer approved by
the Commission, the stations will
be sold to Time Inc. KOB's li-
censee, Albuquerque Broadcasting
Co., will then be partially liquidated
to place all fixed assets (including
land but not the TV building) in
the name of Michigan Square Bldg.
Corp., a Time Inc. subsidiary, which
will then lease the fixed assets and
land to the licensee for eight years
at appraised value of $450,000.
Worth of Albuquerque Broadcast-
ing thereby becomes $150,000, the
application explained.
Time Inc. will sell a half interest
in the licensee to Mr. Coy for $75,-
000. The ex-FCC chairman has
been retained as manager of KOB-
AM-TV for eight years at $26,000
annually. In addition, Mr. Coy re-
FCC Grants Approval,
Denies ABC Protest
Friday to the sale of KOB-AM-TV
$600,000 to Time Inc. and ex-FCC
by ABC to withhold action on the
*
mains as radio-TV consultant to
Time Inc. at $24,000 annually.
Mr. Coy is to be president and
treasurer of Albuquerque Broad-
casting with his wife as secretary.
Arthur R. Murphy Jr., manager of
Time Inc.'s March of Time divi-
sion, will be vice president. The
new board will include Charles L.
Stillman, Time vice president.
In its memorandum opinion and
order granting the transfer, FCC
conditioned the approval to what-
ever action the Commission may
take to carry out the mandate of
the U. S. Court of Appeals to re-
consider KOB's status on 770 kc,
opposed by WJZ.
The ABC petition, denied by the
Commission, also sought dismissal
of KOB's pending applications for
modification of permit and license
to operate on 770 kc and asked that
FCC rescind KOB's special service
authorization for 770 kc.
KOB authorized 1030 kc- was
shifted to 770 kc to prevent inter-
ference to WBZ Boston on 1030 kc.
BROKERS £nd FINANCIAL CONSULTANTS
to
RADIO STATIONS -TELEVISION STATIONS
AND NEWSPAPERS
Confidential Inquiries Invited
HOWARD E. STARK
50 E. 58 St.
New York 22, N. Y.
Phone
Eldorado
5-0405
5ROADCASTING • Telecasting
June 2, 1952 • Page 93
DOHERTY TO DETAIL PLAN
FOR STRIKE PREVENTION
RICHARD P. DOHERTY, NARTB employe-
employer relations director and industry mem-
ber of Wage Stabilization Board, asked by
House Committee on Education & Labor to
submit detailed plan for settlement of major
national labor disputes.
Request made after Mr. Doherty had outlined
strike-prevention formula removing settle-
ments from political hands. In nutshell, Do-
herty formula provides for director of Federal
Mediation Service to certify imminent strike
to Attorney General, who in turn would ask
U. S. District Court to act.
District judge would invoke Taft-Hartley
Act procedure, issuing 80-day injunction for
factual study. Workers would have chance to
vote on best management offer. If no agree-
ment, court would either order arbitration by
panel whose decision would be binding or
order government seizure while negotiations
continue.
Companies would be precluded during seizure
period from earning profits higher -than cur-
rent rate and no wage increases would be
permitted nor would unions collect dues or
levies from members employed in seized com-
panies.
FCC CHIDES CBS
CBS was taken to task by FCC Thursday for
failing to accord William R. Schneider, GOP
Presidential candidate, equal opportunities
given other Presidential candidates, noting
mandate of Sec. 315 of Communications Act.
Mr. Schneider, granted time on network's
KMOX St. Louis, entered preferential pri-
maries in New Hampshire and Oregon. In
letter to network, FCC said in view of nature
of Presidential and nationwide scope of broad-
casts, fact that CBS owns no stations in two
states where Mr. Schneider has entered pri-
maries "is not relevant."
MOVE REMOTE PICKUP BAND
REMOTE PICKUP operations will be removed
from 2000-3500 kc band effective May 1, 1953,
to comply with 1947 Atlantic City Treaty, ac-
cording to proposed rule making notice issued
by FCC Thursday. FCC would permit use
of channels in 25.85-26.1 mc band as alterna-
tive in addition to other bands now used. Ma-
jor networks, many stations affected by order,
but treaty provision has been long known,
FCC said. Comments are due July 15.
FCC GETS CORNELL REPORT
TELEPHONE report of Cornell U. incident, in
which campus station (WVBR) carried prank-
sters' fake newscasts about bombing of London
and Marseilles, given to FCC Thursday by
Ithaca, N. Y., city police. Ten masked youths
"seized" WVBR for eight minutes. University
officials branded incident as "practical joke."
WLAN ATTACKS REPORT
FURTHER attack on FCC's Sixth Report lift-
ing TV freeze made Thursday as WLAN Lan-
caster, Pa., petitioned Commission to set aside
show cause order transferring WGAL-TV
there from Channel 4 to Channel 8. WLAN
same time re-filed application for Channel 8.
WLAN contended show cause action illegally
denies it hearing on application required by
Communications Act.
Page 94 • June 2, 1952
ABC GETS BOUT
HEAVYWEIGHT championship bout be-
tween Joe Walcott and Ezzard Charles,
scheduled for Thursday in Philadelphia,
will be broadcast by ABC Radio net-
work as part of Cavalcade of Sports,
sponsored by Gillette Safety Razor Co.,
Friday announcement indicated. Bout is
in addition to regular ABC Radio Friday
night fights, and is scheduled for 10 p.m.
EDT to completion with Don Dunphy
and Bill Corum as sportscasters. Tele-
casts of match to be carried by NBC
network, as previously announced.
Business Briefly
(Continued from page 5)
13 weeks. Sunday show is aired 4 to 4:30 p.m.
CTS. Agency, Roche, Williams & Cleary, Chi-
cago.
RANGER RENEWED • General Mills re-
newed Lone Ranger over full ABC Radio Net-
work (Mon., Wed., Fri., 7:30-8 p.m. EDT) for
52 weeks effective last Friday. Program now
in 20th year. Agency, Dancer-Fitzgerald-
Sample.
LEVER ADDS MARKETS • Lever Brothers
(Lipton's tea) adding six more radio markets
to its list for spot announcement campaign
starting June 16 for six weeks. Agency, Young
& Rubicam, N. Y.
OLD GOLD CANCELS * P. Lorillard Co.,
N. Y. (Old Gold cigarettes), through Lennen
& Mitchell, N. Y., cancels Down You Go on
DuMont TV network effective June 13.
RADIO-TV SET OUTPUT
SHOWS DECLINE FOR APRIL
PRODUCTION of radio and TV sets in April
fell below March and same month year ago,
according to Radio-Television Mfrs. Assn. esti-
mate for entire industry. April output con-
sisted of 847,946 radios and 322,878 TV sets
compared to 1,337,042 radios and 500,000 TV
sets in April 1951.
Of April radios 96% of home models were
table sets. TV table models over 17 inches in
size represented 19% of total compared to
8% in last quarter of 1951 and only 1% in
last quarter of 1950. April output included
286,164 home sets, 110,529 portables, 275,250
auto and 176,003 clock sets. Production of
clock radios has more than doubled since Janu-
ary.
Output for first four months of year follows :
Television Home Sets Total Radio
January 404,933 288,723 632,455
February 409,337 312,705 759,453
March (5 weeks) 510,561 357,689 975,892
April 322,878 286,164 847,946
THEATRE TV HEARING
OFTEN-DELAYED theatre television
hearing was scheduled Thursday by FCC
for Jan. 12, 1953, before Commission
en banc. Proceeding will consider alloca-
tion of frequencies and promulgation of
rules for theatre TV service. FCC indi-
cated those who have not previously filed
appearances may do so by Nov. 14 with
list of witnesses and testimony subjects
due Dec. 1.
PEOPLE...
AUSTIN JOHNSON, head of Benton & Bowles'
store research department and member of
its merchandising committee, appointed co-
ordinator of merchandising for agency, re-
porting to Charles Pooler, vice president in
charge of marketing.
LESLIE A. HARRIS, radio program presenta-
tion writer, promoted to radio account execu-
tive for ABC Radio Network by Charles T.
Ayres, network vice president.
GEORGE OLESON, formerly of WEAM Ar-
lington, Va., and Ohio-West Virginia stations,
joins sales staff of WOL Washington under
Sid Slappey, WOL sales manager.
LARRY SURLES, former WOR-TV New York
salesman, join sales staff of NBC-TV's eastern
division spot sales office today (Monday). He
previously was manager of ABC co-op de-
partment and also has served with WATV
(TV) Newark.
ROBERT J. WADE, NBC-TV executive co-
ordinator of production development, named
consultant to broadcasting division of Emer-
son College, Boston, for 1952-53 college year.
He will visit college twice each semester for
lectures and consultations.
TWO NEW APPLICANTS
FOR TV STATIONS
TWO NEW television station applications were
filed at FCC Thursday along with new amended
bids and several requests for changes in chan-
nels and power boost (see early story, page 62)
Filing for first time: WBOC Salisbury, Md., for
UHF Channel 16, ERP 112 kw visual, antenna height
above average terrain 414 ft., cost $296,400; WDAN
Danville, 111., for UHF Channel 24. ERP 19 kw
visual, antenna height 416 ft., cost $251,000. WDAN
is owned by Gannet newspapers and is second TV
application filed by Gannet-owned station in week.
Filing amended applications : WIOD - AM - FM
Miami, Fla., for Channel 7, ERP 316 kw visual, an-
tenna 437 ft., cost $1,259,957 (WIOD-AM-FM owned
by Miami Daily News, James M. Cox newspaper/:
WHK-AM-FM Cleveland Ohio, for UHF Channel 19
ERP 223 kw visual, antenna 682 ft., cost $593,'
(WHK-AM-FM owned by Cleveland Plain Dealer)
Filing for change in channel assignments, under
Sixth Report [B.T, April 14], were: WHIO-TV Day
ton, Ohio, from Channel 13 to Channel 7; WTAR-TV
Norfolk, Va., from Channel 4 to Channel 3. and
WTMJ-TV Milwaukee, from Channel 3 to Channel 4.
KSTP-TV St. Paul, requested ERP increase from
24.7 kw to 100 kw.
INFORMATION DATA SOUGHT
FEDERAL agencies asked by Senate subcom
mittee probing government censorship to
furnish regulations issued under President
Truman's information security order. Chaii
man Blair Moody (D-Mich.) made public letter
to all agencies asking details of each public
information office as well as policies governing
classification of information. Subcommittee
to start open hearings next month.
SEEK NEW STATION
PRINCIPALS in WFTM Maysville, Ky., filed
bid Thursday with FCC seeking new station
at Richmond, Ky., on 1340 kc, 250 w fulltime
assigned to be dropped by WLEX Lexington
when it is given Commission approval to buy
WKLX Lexington for $70,000 [B*T, May 5]
Application tendered by J. W. Betts, WFTM
manager, and C. P. Clarke and J. M. Finch
Jr., WFTM owners.
SIGMA DELTA CHI HITS BAN
SUBCOMMITTEE of Sigma Delta Chi's Free-
dom of Information Committee and NBC Ch
cago News Chief Bill Ray last week blasted
Chicago City Council for banning live and
recorded radio and television coverage
Emergency Crime Committee hearings which
began May 26.
BROADCASTING • Telecastin
KDKA far outpulled
the other stations
on our schedule
a cost per inquiry
basis'
James L. Tabor
Simonds, Payson Company, Inc.
Portland, Maine
From Maine to California— literally!— advertisers have found that they can count
on KDKA to produce profitable orders at minimum cost.
A recent letter from Maine agencyman James L. Tabor illustrates the point.
"I want you to know," he writes, "how completely satisfied we are with your
station. From our initial inquiry on availabilities and coverage through to the
completion of the campaign and our request for a test cut, we have had the
best possible co-operation. Best of all, KDKA far outpulled the other nine stations
on our schedule on a cost per inquiry basis."
No other medium even begins to match KDKA for coverage of more than
100 busy counties in Pennsylvania, Ohio and West Virginia. Whether your
schedule calls for ten stations or a hundred stations, KDKA should lead the list!
For details, check KDKA or Free & Peters.
PITTSBURGH
50,000 WATTS NBC AFFILIATE
©WESTINGHOUSE RADIO STATIONS Inc
WBZ * WBZ A • WOWO ' KEX • KY W • KDKA • WBZ-T V
National Representatives, Free & Peters, except for WBZ-TV; for WBZ-TV NBC Spot Sales
KDKA
Here's how to
DOUBL
your impact in the
Detroit Market
MARKET MAGIC is a combination
selling plan that ties your WWJ on-
the-air advertising to A&P in-the-store
merchandising. It adds to WWJ's
powerful radio salesmanship the direct
eye-catching impact of point-of-sale
promotion in the 93 A&P stores dom-
inating the Detroit area.
MARKET MAGIC advertisers who
distribute their products through A&P
stores— where Detroiters spend $100,-
000,000 annually— are assured a one-
week preferred position display in each
of these stores, for any one product
during a 13-week cycle.
MARKET MAGIC produces double
impact from one sales campaign, at
one low cost, through one medium.
WWJ, Detroit's NBC station.
JUNE 9, 1952
A
TIN
Pit COPY
TELECASTING
Plugs Undersell
tadio and TV
Dry' Forces
WIS Spearheads
^Record Scrap Drive/
• Steel is vital . . . and vast quantities of scrap are
required to produce the steel needed to keep America strong.
Having co-operated in many successful scrap drives during previous emergencies
WLS was invited to spearhead the recent Decatur and Macon County campaign,
which was climaxed by the WLS National Barn Dance.
According to William Kelly, Director of the Chicago Office of the U. S. Department of
Commerce, this drive "brought in more scrap than any similar campaign in history'
. . . enough to make 16,504,000 pounds of steel.
Further proof of the pulling power of WLS programs . . . whether
promoting a regional scrap drive ... or putting
your products in a million more homes.
CLEAR CHANNEL Home of the NATIONAL Barn Dance
CHICAGO 7'
890 KILOCYCLES, 50,000 WATTS, ABC NETWORK-REPRESENTED BY JOHN BLAIR & COMPANY
Go where there's GROWTH...
mWHASf
TOBACCO IS BIG BUSINESS
in Kentucky. . .
$223,000,000
($43 million over 1950)
...but
LIVESTOCK RECEIPTS
are bigger...
UP 20% over 1950 to $336,000,000!
Benson and Benson shows the Red River Ramblers*
have 50% more listeners than the programs on all other
Kentuckiana stations at the same time.
And when this talent group puts on the Old Kentucky
Barn Dance, they also have a 407.5% bigger audience than
that of the next highest rated program.
*7: 15-7:30 AM, Monday through Friday,
available for participations.
THE WHAS MARKET
105 Kentucky counties
25 Indiana counties
ASSOCIATED WITH THE COURIER-JOURNAL-LOUISVILLE TIMES • VICTOR A. SH0LIS, Director • NEIL D. CLINE, Sales Director
Represented Nationally by Henry I. Christal Co., New York, Chicago
«::a::s::::s3iiii3ES8::s8ftw
iiiiiiiiiiiiiii—bt
iiiimimin— nag
how to make
radio
"JACK"
be nimble
...and quick!
• * In Cleveland . . . Aeroways Flying School
bought spots on a WHK participation
show ... to encourage new enrollments. TWO
spot announcements brought in FIFTEEN
leads that resulted in THIRTEEN flying contracts.
Aeroways Flying School did $6,000.00
worth of NEW business for $64.20 !
Vs. Jump to WHK for high-flying results !
WHK
CLEVELAND
Represented by
Headley-Reed Company
iblished every Monday, with Yearbook Numbers (53rd and 54th issues) published in January and February by Broadcasting Publications, Inc 870 National Press
Building, Washington 4, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C, under act of March 3, 1879.
- "
PULSE SURVEY
Recently completed, rates WDEL first in
every one of the 48 rated quarter-hours
First in per family effective buying income —
Wilmington, central city in its metropolitan county
area— population group 100,000 to 500,000. Quality
of Market Index is a sensational 154—54% above
the U.S. average.
(Sales Management— 1952 _ Survey of Buying Power)
WDEL because of its amazing listener loyalty and
the assured sales-response in its broad, rich- market
area deserves first place in your advertising plans.
WDEL
Represented by
ROBERT MEEKER Associates
Chicago
San Francisco
Los Angeles
Page 4 • June 9, 1952
BROADCASTING • Tele
CLOSED CIRCUIT
YOU WON'T find it in FCC actions but NBC's
TV key, WNBT New York and CBS' TV key,
WCBS-TV, as well as WPIX New York and
several miscellaneous outlets of ABC, are in
anomalous position of operating without reg-
ular licenses. It's because of turmoil over com-
plaint of Civil Liberties Union against alleged
''blacklisting" of talent by these licensees and
opinion of FCC counsel that if FCC didn't
act prior to licensee expirations June 1, ap-
plicants automatically are extended. But before
it got to that, FCC voted (1) to renew licenses
and dismiss complaint; (2) to renew tempor-
arily until Sept. 1; (3) not to renew and let
automatic extension prevail; (4) not to grant
regular renewal, thus permitting vote on (3)
to stand. (See Editorial, page 50).
INDEPENDENT offer for KOA Denver has
been .made to NBC by Don Searle and Herbert
Hollister, owners of KMMJ Grand Island,
Neb., and KXXX Colby, Kan. Mr. Searle denied
offer had connection with proposal made by
Bob Hope and associates for station [Closed
Circuit, May 19].
INDICATIVE of constructive approach to July
1-2 session of affiliates with CBS on network
crisis is preliminary informal meeting of "old
timers" called by I. R. (Ike) Lounsberry, WGR
Buffalo, chairman of network's Affiliates Ad-
visory Board to meet June 30 in New York.
Nine-man radio board will meet with nine-
man sponsoring group which petitioned
CBS for two-day conference to reach amicable
understanding on network-affiliates problem.
[B»T, June 2; story this issue, page 25].
PAUL SEGAL, Washington counsel for
WWSW Pittsburgh, expected this week to take
to court first appeal of FCC's Sixth Report
lifting TV freeze. He is to file complaint in
U. S. Court of Appeals, Third Circuit, Phila-
delphia. Reportedly confined to specific situation
rather than general principles of Sixth Report,
appeal will concern FCC refusal to allocate
Channel 4 to Braddock, Pa. (metropolitan Pitts-
burgh) because post office is 169.31 miles from
transmitter of WLWC (TV) Columbus, Ohio,
and rules call for 170-mile minimum separa-
tion. Petition to FCC on same point was filed
last week by WLOA Braddock (see story, page
59).
PRACTITIONERS and broadcast licensees are
beginning to wonder whether FCC lawyers are
using hinder and delay tactics on request for
declaratory ruling as to whether merging of
AM applicants in same market for limited TV
facilities would constitute violation of duopoly
regulation. Petition was filed month ago
[B*T, May 5]. It's known there are dozens
of radio broadcasters awaiting ruling prepara-
tory to perfecting TV applications in advance
of July 1 deadline. Commission word last week:
Nothing in sight.
BLAST AT contraverted FCC rebroadcast rule
requiring stations which deny rebroadcast
rights to explain reason to FCC, hat in hand,
expected Tuesday at meeting of Committee on
(Continued on page 6)
BROADCASTING • Telecasting
ABC ASKS SEVERANCE,
EARLY MERGER RULING
ABC and United Paramount Theatres late Fri-
day filed long-expected petition with FCC for
severance from hearing and early disposition
of proposed merger of network and UPT as
well as grant of contingent sale of WBKB (TV)
Chicago by Paramount's Balaban & Katz to
CBS for $6 million. In separate action earlier,
Zenith Radio Corp., asked FCC to withhold
action on WBKB sale, contending all appli-
cants here should get equal chance to compete
for Channel 2 (see story page 59). FCC pro-
poses to switch WBKB from Channel 4 to
Channel 2 under terms of Sixth Report lifting-
TV freeze.
ABC-UPT petition argues for early Commis-
sion ruling in order to bring stability to net-
work field. ABC contends 75% of record in
general Paramount and ABC-UPT merger
hearing pertains to other issues while portion
relating to merger has been fully entered (see
story page 70). Petition notes hearing may
continue indefinitely, thus delay needed action
on merger.
Dr. Allen B. DuMont, president of Allen B.
DuMont Labs., concluded testimony Thursday.
This was last of evidence in hearing relative
to proposed merger, ABC-UPT spokesmen ob-
served Friday.
FIGHT COVERAGE HIGHEST
NBC-TV spokesmen Friday claimed network's
coverage of Walcott-Charles bout preceding
night received highest Trendex rating ever
recorded for one-time attraction: 58.6, rep-
resenting 37 million viewers.
SCORE of complaints about TV programming,
accumulated in last two months, acted on by
NARTB Television Code Review Board, which
concluded two-day Washington meeting late
Friday. Findings and complaints kept secret,
in accordance with terms of code.
Board announced its chairman, John E.
Fetzer, president-owner of Fetzer radio and
TV stations in Kalamazoo and Grand Rapids,
Mich., would appear June 25 before House
subcommittee investigating radio and TV pro-
gramming (see story page 27). Board members
met Friday morning with Rep. E. C. Gathings
(D-Ark.), who introduced resolution that led
to inquiry, and members of subcommittee.
At close of meeting, Mr. Fetzer said board
noted with satisfaction progress made by net-
woi-ks and stations in conforming to code but
saw need for further improvement. He felt
his appearance before House probers would
serve to discount fears that self-regulation will
not work.
Self-regulation "is more desirable than these
repeated investigations and threats of law-
making," he said, adding that all complaints
are being seriously studied.
Complaints reviewed by board dealt mainly
with crime and mystery programming, over-
commercialization, religious broadcasting and
film productions. Parties involved will be noti-
fied of decisions reached. Board heard pres-
entation by Dr. Theodore Eisner, president of
National Religious Broadcasters Inc., who
asked modification of code clause advising
BUSINESS BRIEFLY
PIEL SWITCH £ In surprise move last Fri-
day, Piel Brothers, N. Y. (beer), $1.6 mil-
lion advertising account, named Young & Rubi-
cam, N. Y., to handle its advertising, effec-
tive Sept. 2. Decision impelled Kenyon &
Eckhardt executive to note that "during K &
E's tenure, Piel's sales have grown faster than
any other brewery in the country."
LEVER BUYS SPOT $ Lever Bros., N. Y.
(Breeze), renewing campaign in five markets
effective June 26 and also adding spot radio
drive starting July 10 in 28 markets in Atlanta,
Boston, Denver, Houston and New Orleans
areas. Agency, BBDO, N. Y.
SEEK AVAILABILITIES • Kenyon & Eck-
hardt, N. Y., looking for TV availabilities for
probable campaign for Amazo instant dessert.
CRISCO EXPANDS 9 Procter & Gamble,
Cincinnati (Crisco), through Compton Adv.,
N. Y., considering radio spot campaign to start
July 1 for 52 weeks in few selected markets,
in addition to its present schedule.
VITAMINS USE RADIO # VCA Labs, New-
ark, N. J., (vitamin products), through Duane
Jones Co., N. Y., to enter daytime radio with
52-week sponsorship of Gabriel Heatter on
Mutual network (8:55-9 a.m., EDT, Monday
through Friday), effective June 30.
AGENCY FOR ZIPPY # Zippy Labs., Chi-
( Continued on page 9U)
against sale of time for religious programs.
He termed section unfair and discriminatory.
His appeal was taken under advisement.
Board examined several films and scripts in-
volved in specific complaints. Attending two-
day meeting were all five members, including
Chairman Fetzer; Mrs. Scott Bullitt, KING-
TV Seattle; Leonard Reinsch, WSB-TV At-
lanta; Walter Damm, WTMJ-TV Milwaukee,
and Ewell K. Jett, WMAR-TV Baltimore.
Mr. Fetzer's statement follows:
The Board of Review, meeting only a short time
after the Code went into effect, notes with satis-
faction the progress that has been made by net-
works and stations in aligning their operations
with the program and commercial recommenda-
tions of the Code. At the same time, the Board
recognizes the need for further improvement,
knowing this to be a continuing problem.
When I appear before the Congressional com-
mittee, I believe there will be no difficulty in dis-
counting the fears of some that self-regulation
will not work in television programming. It is
working right now — and certainly it is more de-
sirable than these repeated investigations and
threats of lawmaking.
As a Board, we are listening avidly and con-
siderately to the opinions of the public, who com-
prise our audience and who, in the final analysis,
we must satisfy if we are to stay in business. We
take these opinions very seriously indeed — and
intend to convey them, when circumstances justify
such action, to those of our colleagues who can
make proper adjustments in their operations.
for more AT DEADLINE turn page ^
June 9, 1952 • Page 5
Code Board Scans Score of Complaints
LBS BANKRUPTCY
HEARING IS ASKED
HEARING on petition for involuntary bank-
ruptcy action against Liberty Broadcasting
Sysem, which suspended service fortnight ago
[B«T, May 19], asked by Tennessee & Ark-
ansas Broadcasting Co. in office of D. M. Old-
ham, Federal bankruptcy referee in Dallas
(see McLendon Broadcasting System story
page 85).
Schedule filed with referee indicated Liberty
had assets of $504,489.35. Liabilities listed at
$1,480,000. Major creditors were listed as
AT&T, $67,532; Brooklyn Dodgers, $11,800;
American Airlines, $2,540, along with unlisted
affiliate stations and others. Losses of Liberty
owners listed as follows: H. R. Cullen and as-
sociates, $600,000; B. R. McLendon, $140,000.
Messrs. Cullen and McLendon (father of LBS
President Gordon McLendon), were co-chair-
men of LBS board.
In Chicago, Thomas C. McConnell, of law
firm of McConnell, Lutkin & Van Hook, Liberty
attorneys, said taking of depositions in Liber-
ty's suit against group of major league base-
ball clubs will be started Aug 18, followed by
trial probably next spring.
McFARLAND BILL JUNE 12
HOUSE consideration of McFarland Bill re-
vising Communications Act (S 658) was sched-
uled for June 12 floor action, it was reported
Friday. Debate will be limited to usual three
hours for routine bills. Amendments may be
offered from floor. Among possible amend-
ments that may be offered from floor is one
concerning political broadcasts which would be
aimed at taking broadcasters off hook of cam-
paign speech libel dangers. Both Reps. Walt
Horan (R-Wash.) and Joseph P. O'Hara (R-
Minn.) have indicated their interest in that
subject.
POLITICAL MEET DENIED
IN QUICK same-day action, FCC Friday de-
nied request of CBS for informal meeting
today (Monday) of all networks to clarify
Commission policy with respect to political
broadcasts — particularly equal time rule — in
view of complaints on part of Presidential
candidates (see early story page 27). CBS
this week is expected to stress fairness of
treatment in reply to complaints of candidates
Kefauver and Taft. Network is expected to
call attention to appearances already set on
two of its TV shows for Sen. Taft.
WWW AMENDS PETITION
WWW Fairmont, W. Va., filed amended TV
application late Friday afternoon, raising re-
quests for television outlets filed last week to
25 (see early story page 60). Fairmont sta-
tion seeks UHF Channel 35 with radiated
power of 17.4 kw, antenna height 237 ft. above
average terrain. Cost estimated at $100,580,
with first year operating cost $40,000 and
revenue $50,000. WWW president and 96%
owner is J. P. Beacom.
MUNTZ NET UP
MUNTZ TV Inc., Chicago set maker, last week
reported net income of $898,004 for year end-
ing March 31. This equals 80 cents per share
of common stock, compared with 74 cents pre-
vious year. President Earl Muntz said sales
were $32,923,661.
Page 6 • June 9, 1952
In this Issue—
Under-the-counter deals may be cutting
the ground out from under the radio
market, but here's an even worse
menace to the stability of both radio
and television. In a thoroughly re-
searched special article, Broadcasting
• Telecasting gives a full report of
the "free plug" racket that is deliver-
ing millions of dollars worth of ad-
vertising to radio and television homes,
at no return whatever to networks and
stations. Page 23.
Professional drys and publicity-conscious
Congressmen join up to howl about
"immoral" radio and TV programs.
One Congressman swears he saw a girl
dance the "hootchie-cootchie," and
what's worse she ended her perform-
ance with a "shimmy." After taking
in such testimony for three mornings,
the House committee adjourns the
hearings to let pulses settle down.
Page 27.
Spot radio costs the advertiser less today
than it did 10 years ago, according to
a new study by the National Assn. of
Radio and Television Station Repre-
sentatives. Page 23.
First quarter gross billings were $42.6
million for radio networks, $45.7 mil-
lion for television networks. Page 25.
FCC issues proposed changes in its trans-
mitter operator rules. If the new
rules were adopted, it would mean cost
cutting for many AM and FM stations.
Page 29.
Rival candidates declare an open season
on radio and television networks. Sens.
Taft and Kefauver demand time equal
to that given Gen. Eisenhower. It's
the beginning of what promises to grow
into the most painful headache broad-
casters have recently suffered. Page
27.
A. C. Nielsen and Standard Audit &
Measurement Services are in a tiff over
whose techniques for measuring sta-
tion coverage are the better. Page 26.
CBS Radio reports time sales, renewals
and replacements worth $1.4 million
a year gross. Meanwhile, plans pro-
ceed for the July 1-2 meeting of CBS
Radio affiliates, most of whom plan to
attend. Page 25.
National Collegiate Athletic Assn. comes
up with a new plan for controlled tele-
casting of football next fall. This plan
isn't as restrictive as last year's be-
cause no areas will be blacked out, but
it still will hamstring football telecast-
ing. Page 59.
Westinghouse proposes revision in FCC's
procedures to bring TV faster to com-
munities without it or with only one-
station service now. Page 59.
Upcoming
June 9-10: NARTB TV Board, The Home-
stead, Hot Springs, Va.
June 12-13: NARTB Radio Board, Wash-
ington.
June 13-14: Maryland-D. C. Radio-TV
Broadcasters Assn., Hotel Stephen De-
catur, Ocean City, Md.
(Other Upcomings page 38)
Closed Circuit
( Continued from page 5)
Radio Broadcasting of Advisory Council oi
Federal Reports. This group functions wit'
U. S. Budget Bureau on clearance of all pape
work forms involving governmental agencies
Meanwhile petitions for reconsideration fror
NARTB and NBC and CBS are being readied,
ALTHOUGH IT'S not out in open, there i
disagreement within FCC on new "examine
teams" to handle TV hearing load for whic
FCC seeks increased appropriations. Presen
roster of seven hearing examiners, it's undei
stood, is opposed to increasing strength b
15 or 20 but favor new money to hire la^
clerks to assist them in expediting work. FO
to date hasn't taken action. Senate Interstate
& Foreign Commerce Committee recommende
$800,000 for 20 "examiner teams" and Senat
has approved $600,000 for about 15 team
House has yet to act.
TALK OF formation of committee of statio
creditors of defunct Liberty Broadcasting Sy
tern was heard last week coincident with n
ports of bankruptcy proceedings in Dallas an
appointment of referee. Erstwhile LBS stt
tions reported holding bag for considerah
sums.
20TH CENTURY-FOX setting up off Culve
City lot TV film production subsidiary. Loo
for MGM to do same before year's end. Bot
studios doing TV research and planning behin
closed doors.
ONE NEW YORK employment firm handlin
broadcast personnel, following FCC notic
proposing possible relaxation of operator n
quirement rules as asked by NARTB (see stor;
page 29), notes four factors for radio en?
neer bottleneck: Engineers educated in a T
city go to over-paid set servicing field to g<
$1.80 an hour instead of broadcast $1.10; co
lege level engineers are going into manufactu
ing (same for many technical school gradi
ates); TV, needing 27 engineers to radio's on
is taking big share; those left try radio, fi
pay low and home-town opportunities limite
so they switch to other lines.
RESIGNATION of Sir William Haley as d
rector general of British Broadcasting Cor
to become editor of London Times may expedil
move toward commercializing of British rad
and TV. Sir William, an implacable oppone
of commercialization, has headed BBC sin
1944. Question whether BBC shall contini
as non-commercial monopoly comes befo
House of Commons this week with decisic
prior to expiration of present BBC chart
June 30.
FILTERING back to U. S. is report on wh
makes BBC wild. Industrial film showir
how toothpowder is made, purely sustainin
wound up with close-up of container wh:
brought trade name into focus. Result: R
on that product at British apothecaries. The)
ensued terse order from BBC to avoid all tra<
package shots.
TV 'DISCOUNT' UP
LETTERS sent out by Fred M. Thrower, vii
president in charge of CBS TV Network sale
to advertisers and agencies announced: "E
fective June 1, the new rate structure pi'1
vides a maximum weekly discount of 15
compared to the former 10% maximum."
for more AT DEADLINE see page 94
BROADCASTING •
Telecastin
Now, for the first time in Southern California, you can-
MAKE THE WHOLE SALE
AT A WHOLESALE RATE!
DO it With KBIG, now on the air
reaching all of Southern California
direct from Catalina!
KBIG is the convenient, efficient
way to reach the whole Southland —
one medium, one set of copy, one bill.
Not just America's Third Market (Los
Angeles), or America's 31st Market
(San Diego), or America's 67th Mar-
ket (San Bernardino-Riverside) — but
all of them PLUS lots more in be-
tween. A total of nearly six million
people, at a base hour KBIG rate of
only $118.
KBIG Does It Alone? Yes.KBIG's
10,000-watt signal focuses all its
strength on its market and wastes none
out to sea. Booming across salt water
(finest known conductor of radio
waves), KBIG covers Southern Cali-
fornia's mainland from Santa Barbara
to Mexico. KBIG helps you to make
the Whole Sale, to all the Southland,
at Wholesale Prices — as little as $9
a spot!
Prove It TO Yourself ! Compare
KBIG's base hour rate ($118) or base
minute rate ($18) with any combina-
tion of newspapers, outdoor, tele-
vision or radio you need to get this
same coverage. You'll see why KBIG
is the BIG Buy, the way to make the
Whole Sale at the Wholesale Price.
Availabilities Will Never Be As
Good As Now! Call Meeker or us
— get the whole KBIG story — and
place your schedule on
10,000 WATTS
740 KILOCYCLES
KBIG
MEXICO
GIANT ECONOMY PACKAGE OF SOUTHERN CALIFORNIA RADIO
John Poole Broadcasting Company
BUSINESS OFFICE: 6540 SUNSET BLVD., HOLLYWOOD 28, CALIF.
REPRESENTED BY ROBERT MEEKER ASSOCIATES, INC.
ROADCASTING •
Telecasting
June 9, 1952 • Page 7
one low rate "corners" this
great
Virginia
Market
Here's the lush potential in "Personality's" half-millivolt area alone!
TOTAL POPULATION
TOTAL FAMILIES
RETAIL SALES
FOOD SALES
GENERAL MERCHANDISE SALES
FURNITURE AND
HOUSEHOLD ©O©0S SALES
EFFECTIVE BUY8NG INCOME
992,994
250,337
$543,571,000
$111,735,000
$80,496,000
$29,969,090
$965,894,000
U.S. Census and BMB Sur
POWER
PROGRAMMING
PROMOTION
EXPERIENCE
Two power-ppcked stations to provide a double
"knockout" punch . . with FM for good measure.
The best in ABC and CBS network radio, plus
a local flavoring of programming and news.
Publishing monthly audience-building consumer
magazines to help promote your program and product.
Operated jointly and staffed by competent, capable
personnel who live . . and love . . radio.
it costs less when you use "Personality" \
BECKLEY— 560 KC
CBS Radio Network Affiliate
1000 W DAY * 500 W NIGHT
the
WKNA-FM
CHARLESTON — 950 KC
ABC Radio Network Affiliate
5000 W DAY • 1000 W NIGHT
Joe L. Smith, Jr., Incorporated • Represented nationally by WEED & CO.
Page 8 * June 9, 1952
THE NEWSWEEKLY OF RADIO AND TELEVISION
Published Weekly by Broadcasting Publications, Inc.
Executive, Editorial, Advertising and Circulation Offices:
870 National Press Bldg.
Washington 4, D. C. Telephone ME 1022
IN THIS BROADCASTING
Agency Beat
Aircasters 56
Allied Arts 80
Editorial 50
FCC Actions 86
FCC Roundup 91
Feature of Week 18
Film Report 76
Front Office 52
New.Business 12
On All Accounts 16
Open Mike 90
Our Respects to 50
Programs, Promotion, Premiums 82
Strictly Business 18
Telestatus 66
Upcoming 38
TELECASTING Starts on page 57
WASHINGTON HEADQUARTERS
SOL TAISHOFF, Editor and Publisher
EDITORIAL: ART KING, Managing Editor; EDWIN H.
JAMES, Senior Editor; J. Frank Beatty, Earl B.
Abrams, Associate Editors; Fred Fitzgerald, Assistant
Managing Editor; Dave Berlyn, Assignment Editor;
Lawrence Christopher, Technical Editor. STAFF:
Harold Hopkins, John H. Kearney, Patricia Kielty,
John Osbon, Keith Trantow. EDITORIAL ASSIST-
ANTS: Pat Nickens, Don Mortimer, Jean S. Henry,
Hilda Toler; Gladys L. Hall, Secretary to the Pub-
lisher.
BUSINESS: MAURY LONG, Business Manager; Win-
field R. Levi, Sales Manager; George L. Dant, Adv.
Production Manager; Harry Stevens, Classified Ad-
vertising Manager; Eleanor Schadi, Ernest Ostro,
Joan Sheehan; B. T. Taishoff, Treasurer; Irving C.
Miller, Auditor and Office Manager; Eunice Weston,
Assistant Auditor.
CIRCULATION AND READERS' SERVICE: JOHN P.
COSGROVE, Manager; Doris J. Buschling, Ruth D.
Ebert, Ernest Kanelopoulos, Elwood M. Slee, Edward
McDonald.
NEW YORK BUREAU
488 Madison Ave., Zone 22,
Plaza 5-8355; EDITORIAL: Rufus Crater, New
York Editor; Florence Small, Agency Editor; Dor-
othy Munster, William Ruchti, Liz Thackston.
Bruce Robertson, Senior Associate Editor.
ADVERTISING: S. J. PAUL, Advertising Director;
Eleanor R. Manning, Assistant to Advertising Di-
rector; Kenneth Cowan, Advertising Representative.
N. Michigan Ave., Zone 1,
CEntral 6-4115; William H. Shaw, Midwest Advertis-
ing Representative; Jane Pinkerton, News Editor.
HOLLYWOOD BUREAU
Taft Building, Hollywood
and Vine, Zone 28, HEmpstead 8181; David Glick-
man, West Coast Manager; Marjorie Ann Thomas.
TORONTO: 417 Harbour Commission, EMpire 4-0775
James Montagnes.
Annual subscription for 52 weekly issues $7.00.
Annual subscription including BROADCASTING Year-
book (53rd issue) $9.00, or TELECASTING Yearbook
(54th issue) $9.00.
Annual subscription to BROADCASTING • TELECAST-
ING including 54 issues $11.00.
Add $1.00 per year for Canadian and foreign post-
age. Regular issue 350 per copy; 53rd and 54th issues
$5.00 per copy.
Address Change: Please advise promptly, giving both
old and new addresses, to maintain uninterrupted
delivery.
Broadcasting * Magazine was founded in 1931 by
Broadcasting Publications Inc., using the title:
Broadcasting *— The News Magazine of the Fifth
Estate. Broadcast Advertising * was acquired in 1932
and Broadcast Reporter in 1933.
•Reg. U. S. Patent Office
Copyright 1952 by Broadcasting Publications, Inc.
BROADCASTING • Telecastir
THE ONE ON THE R!GHT is Chuck Worcester, WMT's Farm Serv-
ice Director. The young corn-burner performing before the mike
is one of a brood of cheep artists who crow over Chucks good hus-
bandry. Chuck owns and operates a farm as a WMT service proj-
ect. It's the point of origin for many informative WMT broad-
casts about conservation and crop production. Chicks and Iowa
farmers like corn — the 1951 crop was worth $778,437,000.
CEDAR RAPIDS is our home ad-
dress— worth remembering when
you want to reach 338,480 families
who listen each week to WMT's
farm (and CBS) programming. Or
see our reps, The Katz Agency.
Announcing
THE REBIRTH OF A MAJOR MAS
TRANSIT RADIO . . . SOON TO TAK
THE NATION'S LEADING ADVERTISIN<
■ THE UNITED STATES SUPREME COURT upheld the constitu-
tionality of Transit Radio in a seven-to-one decision May 26, 1952,
and in true American process granted new life to a powerful mass
medium of information, entertainment and advertising.
■ Transit Radio is not new. It has been operating in Cincinnati, Ohio; St.
Louis, Missouri; Washington, D. C; Bradbury Heights, Maryland; Cov-
ington, Kentucky; Worcester, Massachusetts; Kansas City, Missouri; Ta-
coma, Washington; Des Moines, Iowa; Trenton, New Jersey; and Suburban
Pittsburgh, Pennsylvania. In each of these markets transit riders' opinion
of Transit Radio was exhaustively researched and found overwhelmingly
favorable. Transit Radio has been tried and proved by advertisers in every
acceptable consumer classification. It is now reborn by decision of the Su-
preme Court of the United States. It is destined to advertising greatness.
TRANSIT
UNION TRUST BUILDING
Page 10 • June 9, 1952 BROADCASTING • Telecasti:
m m •
ADVERTISING MEDIUM ....
rS RIGHTFUL POSITION AMONG
lEDIA.
RANSIT RADIO ALONE OFFERS THESE SALES ADVANTAGES
A SELECTED AUDIENCE People lead well regulated lives. Their riding habits are
orderly, also. It is possible to select the factory worker, office worker, pro-
fessional people, the entertainment bound, simply by scheduling your message
at the proper time to reach the type of audience you want. A few announce-
ments a day can saturate the market in a short time.
A COUNTED AUDIENCE Transit companies schedule vehicles to efficiently carry
maximum loads at the shortest time intervals. An actual count of the number
of riders on vehicles is reported by half-hour periods by the transit companies.
A LOW COST AUDIENCE With precise information on the number of riders you can
reach, a selective audience with little waste coverage, Transit Radio's low
rates mean low cost-per-thousand.
AN AUDIENCE IN TRANSIT On the way to earn ... on the way to spend. Transit
Radio is virtually a point-of -purchase advertising medium especially valuable
to the retailer.
A FLEXIBLE AUDIENCE Alert to timely messages and in a position to respond almost
immediately to sales messages.
AN AUDIENCE FOR SERVICE Transit audiences think of announcements as a serv-
ice. Just as riders like to know the correct time, temperature, news and enjoy
the pleasant programming, they, too, want to know what is for-sale? where?
and how much?
| A PLUS HOME AUDIENCE Transit Radio programming is good listening enjoyed by
the great and growing FM audience in homes. There is good evidence of a
huge FM home audience in Transit Radio markets ... a PLUS for Transit
Radio advertisers.
TRANSIT RADIO
now available in these markets
(and coming soon in many others)
Bradbury Heights, Md. WBUZ
[and suburbs of Washington, D. C.)
Cincinnati, Ohio WCTS
(and Covington, Ky.)
Des Moines, la. KCBC-FM
Kansas City, Mo. KCMO-FM
Pittsburgh, Pa. WKJF
St. Louis, Mo. KXOK-FM
Tacoma, Wash. KTNT
Trenton, N. J. WTOA
Washington, D. C. WWDC-FM
Worcester, Mass. WGTR-FM
See complete listings in Transit Radio
Section of Radio Rates & Data. Contact
stations, or Transit Radio, Inc.,
for details.
RADIO, INC.
CINCINNATI 2, OHIO DUNBAR 7 7 7 5
BROADCASTING • Telecasting
June 9, 1952 • Page 11
BIG BUSINESS
ATWGY
Sponsors using WGY have the benefit of tremendous support
for their sales messages through the station's many promo-
tional activities —
AUDIENCE PROMOTION:
# WGY publishes Mike and Camera monthly and distributes it to
an up-to-date mailing list containing over 20,000 subscribers.
# Over 900 hard-hitting promotional announcements are sched-
uled each month.
0 Over 10,000 lines of advertising are placed in Albany and
Schenectady newspapers each month.
0 One minute movies of station artists are shown on WGY's
sister station — WRGB.
# Motorists on area highways have their attention called to the
station by seven 8' by 24' colorful scotchlited billboards.
0 WGY artists 'are furnished with promotional postcards on
which they answer their large volume of mail.
0 The complete WGY program schedule is carried in 14 area
dailies having a circulation of 332,934 and in three Sunday
papers with a circulation of 217,797.
# Many remote broadcasts are conducted throughout the year,
including several from N.Y.S. Fair and County Fairs in the area.
MERCHANDISING:
0 Dealer letters and postcards are mailed on request to 1436
grocers and 299 druggists.
WGY IS A TOP PROMOTIONAL BUY! The extensive
promotional activities insure a maximum audience for
all sales messages broadcast by this pioneer station
which serves 840,000 radio families in 53 counties in
Eastern New York and Western New England.
Represented by
NBC Spot Sales
A GENERAL ELECTRIC STATION
new business }^
Jfjaot • • •
GENESSEE BREWING Co., Rochester, N. Y., started radio spot carcl
paign for Genessee beer June 2 for 26 weeks in various markets!
Agency: Rogers & Porter Adv., Rochester.
WHITE LABORATORIES, Kenilworth, N. J. (Feen-a-Mint), to stai
six week campaign on WABD (TV) New York and WTTG (TV) Washing
ton effective immediately. Agency: Doherty Clifford & Shenfield, N. 1
GILLETTE Co. (Gillette and Toni products), Boston, to sponsor majo
leagues' all-star baseball game Tues., July 8, on more than 550 station^
of Mutual radio network. Agency: Maxon Inc., Detroit.
GENERAL MILLS Inc., Minneapolis (formula feeds), started Th
Johnnie Lee Wills Show on 16 NBC western radio stations, Mon. throug
Fri., 7-7:15 a.m. PDT, for 52 weeks from June 2. Agency: Zimmer
Keller & Calvert Inc., Detroit.
RELIABLE MORTGAGE Co., L. A., started 282 time signal announce
ments per week on KLAC and KGFJ Hollywood and KFVD Los Angeles
for 52 weeks from May 19 involving total approximate expenditure o
$55,000 per year. Agency: Walter McCreery Inc., Beverly Hills.
INSTITUTE OF RELIGIOUS SCIENCE, L. A., started This Thin,
Called Life on 46 Don Lee western radio stations, Sun., 8-8:15 a.m. PDT
for 52 weeks from June 1. Agency: Raymond R. Morgan Co., Hollywood
A/aiwotlc • • •
PET MILK Co., St. Louis (evaporated milk), starts Truth or Conse\ I
quences on NBC radio, half-hour weekly, with June 17 as tentative start k
ing date, as Fibber McGee and Molly summer replacement. Agency »
Gardner Adv., that city.
GRIFFIN MFG. Co. (shoe polish), sponsoring Nelson Churchill News I
Mon. through Fri. 7:05-7:10 a.m. EDT on Yankee Network. Agency t
Bermingham, Castleman & Pierce. N. Y.
AMERICAN CIGARETTE & CIGAR Co. (Pall Mall cigarettes), to spon
sor Tuesday and Thursday segments of Douglas Edwards and the Newl I
on CBS-TV Mon. through Fri., 7:30-45 p.m. EDT, starting July : I
[B»T, May 19]. Agency: Sullivan, Stauffer, Colwell & Bayles, N. Y I
BEACON Co., Boston (floor wax), sponsoring last five programs of Th I
Goldbergs before show goes off for summer on NBC-TV, Fri., 7:15 I
7:30 p.m. EDT. Agency: Allied Adv., Boston.
■Qgenctj -0jaja&intment3 • • •
SILEX Co., Hartford, Conn, (coffee makers), appoints Grant Adv., N. Y
JUNE DAIRY PRODUCTS Co., N. Y., appoints Weiss & Geller, N. Y
REDDI DISTRIBUTORS Inc., licensee for ready-to-drink Welch grape
ade and Sunkist lemonade and orangeade, appoints Duane Jones & Co
N. Y., for metropolitan New York area. Radio and TV. spots will be used]
GRAY MFG. Co. and GREY RESEARCH AND DEVELOPMENT Co.|
both Hartford, Conn., appoint French & Preston Inc., N. Y.
HARTMAN CHEMICAL Corp., L. A., for Hartman's foot lotion witt
chlorophyll, appoints Jimmy Fritz & Assoc., Hollywood, with initia
budget of $25,800 for Southern California. Radio-TV is being used.
•fldpaopU • • •
ROBERT BRENNER, director of advertising and merchandising, B. T,
Babbitt Inc., appointed sales and advertising manager for grocery spe-
cialty sales in Igleheart Div., General Foods Corp., N. Y., succeeding
MAX BAXTER who has resigned.
LYNN E. ROCHESTER, vice president in charge of advertising, Kellogg
Co. of Canada, named director of company..
M. J. ROCHE, general advertising manager, Lever Div., Lever Bros.
N. Y., named manager of newly organized advertising service division
ROBERT S. PRICE, sales manager, B. F. Goodrich Co.'s plastics division
Chicago, named general manager of marketing and sales, replacing
CLYDE O. DeLONG, now general manager of company's industrial anc
general products division.
So
on your dial
affiliated with
Page 12 • June 9, 1952
BROADCASTING • Telecasting
MARKETBOOK
Here is John Blair's newest
The view at the right, taken from the top of Red Mountain, is Birmingham— America's
27th market*. Yes, Birmingham in rich, responsive Jefferson County
(population 572,100; retail sales $508,896,000 for 1951)
is not only one of our great markets,
but also one of the fastest-growing.
Station WSGN dominates
Birmingham just the way its
tower dominates this photo.
(Affiliated with the Birmingham
News, WSGN operates on
5,000 watts day, 1,000 watts
night, on 610 KC.) The responsiveness of its
audience has left no doubt in the minds of both national and local
advertisers that the profitable way to sell Birmingham is via WSGN.
*John Blair now represents top stations
in 21 of America's 30 largest markets.
JOHN
BLAIR
I COMPANY
REPRESENTING LEADING RADIO STATIONS
Page 14 • June 9, 1952
BROADCASTING * Telecasting J"»e 9, 1952 • Pag--
i
1
Photo by Bob Taylor — courtesy Ansco
Youngsters have been playing marbles for
over one hundred years without printed
rules.
The regulations are prescribed by tradi-
tion . . . the rewards determined by skill.
So it is with radio.
Since it's inception as an advertising
media, self-imposed standards have guided
program content. Skill has been rewarded
by large audiences and concomitant success.
Tradition and skill are major ingredients
of the powerful advertising force you com-
mand when you place your message on the
only 50kw CBS outlet in Oklahoma . . .
KOMA.
KOMA
RADIO STATION R EPRESEHTAT1VE
50,000 WATTS • CBS RADIO
J. J. BERNARD, Vice President and General Manager
>age 16 • June 9, 1952
agency
CURTIS BERRIEN, copy chief, Needham, Louis & Brorby, Chicago
elected a vice president.
PETER FINNEY, Erwin, Wasey & Co., N. Y., to Harry B. Cohen Adv.
same city, as vice president and account supervisor
l
Mr. Finney
FANNIE D. GLEESON, free lance writer, to Oliai \
Adv., St. Louis, as copy writer-researcher, on radio
TV staff.
ROBERT H. CADDOO Jr., Lennen & Mitchell, N. Y:
to research staff, Young & Rubicam, that city, as ac-
count supervisor.
WILFRED S. ROBERTS, radio-TV head, Pedlar &
Ryan, N. Y., to TV department, Benton & Bowles
same city.
DIRK A. WATSON rejoins timebuying staff of N. W. Ayer & Son, N. Y.l
after 15 months in Navy.
FLORENCE WARNER, CBS Radio publicity staff, to Hutchins Adv.
N. Y., as director of publicity and public relations.
on all accounts
PHILOSOPHER, ex-radio man
for the Navy, creator and
executor of advertising ideas,
strong believer in the future of
radio and television, voice of
romance to women listeners, and
proprietor of his own agency,
American Advertising, Seattle —
that's Anthony F. Lease, who this
week (June 5) celebrates his 32nd
birthday.
Tony Lease is a man of ideas,
and he believes in carrying them
through. Early in
1950, he had the
idea that there was
room in the Pacific
Northwest for an
agency that would
originate, create and
follow through on
good advertising
ideas for its clients
— and not even a
broken neck stopped
him. Just about the
time he got Ameri-
can Advertising roll-
ing, Mr. Lease was
the victim of an
apartment house ex-
plosion that left him
in a cast from chin
to waist for months.
Nevertheless, he kept
calling on his accounts, writing,
producing and even voicing pro-
grams.
Today, with a growing list of ac-
counts and plans for expansion of
his agency to other northwest mar-
kets as soon as additional TV chan-
nels are granted, Mr. Lease re-
ports that 80% of his clients' bud-
BROADCASTING
Mr. LEASE
gets go to radio and television
Born in Pittsburgh, Mr. Lease
attended Duquesne U. While study
ing, he worked in the merchandis
ing department of Kaufman's de
partment store. Starting in June
1942, he was in the Navy for foui
years, serving on a British carrier
the U.S.S. Franklin, the Wasp am
four other aircraft carriers.
Shore duty at Seattle in 194!
convinced him that the Pacifi<
Northwest was the place to liv<
and, upon his dis
charge, he resumec
his studies at Seat
tie U. While on i
part-time job with e
Seattle jeweler, he
developed an adver
t i s i n g campaign
c o n c e n trating ii
radio, which brought
an increase of 119T;
in business in tw:
years.
When he opene<
American Advertis
ing's doors in 195C
it was with a whol
flock of i
theories: That ad
vertising was th
only field that coul
guarantee freedor
from the rut of boredom; that ad
vertising can make dramatical!
real all of the things people enjoy
that successful commercial copy re
quires the flair of showmanship
that, above all, the agency's role i
more than just to buy time o
space, but to create and carr*^
(Continued on page 46)
• Telecasti:
beat
« # #
1RIK ISGRIG, Young & Rubicam, Chicago, to Earle Ludgin, same city,
s account executive.
. J. CLARKE, former national sales manager, General Electric Co.'s
ome laundry department, MONICA GERAN, promotion editor, Glamour
magazine and ROBERT PAVLOFF, to N. W. Ayer & Son, Phila.
lARON ADLER, Olian Adv., Chicago, to Irving J. Rosenbloom, same
ity, as account executive.
IATTY BRESCIA, former publicity director, Liberty Broadcasting
System, to Action Adv., Memphis, Tenn., as director
of press and public relations.
J. WILLIAM BORCHERT, Federal Adv., N.
BBDO, that city, in media department.
to
Mr. Brescia
THOMAS H. SHEEHAN, advertising manager, Rainier
Breweries, Seattle, to Washington Transit Adv., Wash-
ington, D. C.
WAYNE CLARK, assistant to editor, Good Housekeep-
ing magazine, to Argus Adv., L. A., as copy chief.
rlAY & McBRIDE ADV., Billings, Mont., changes name to MAY ADV.
VGENCY.
VILLIAM E. WILSON, art director, Elgin Davis Adv., L. A., named
'ice-president. ROBERT EWELL, account executive, promoted to gen-
sral sales manager.
jOU J. BOYCE, associate manager of media, Fuller & Smith & Ross,
Cleveland, placed in charge of purchasing radio and TV
ime for firm's Cleveland office.
andii
it ERNEST FELIX, assistant treasurer, ABC Hollywood,
Jud! Hind acting general manager of Western Division, to
foi i/ohn I. Edwards & Assoc., Hollywood, as general
irrier manager.
TACK WIEDMER, Ruthrauff & Ryan, St. Louis, to
194 Olian Adv., that city, as account executive.
'acifi
'li'HOBERT THOMPKIN, assistant art director, Young
difsi Rubicam, N. Y., transfers to Hollywood office in
same capacity.
Seaf
on
lift
Mr. Boyce
DONALD F. SIMCOX, Paint Industry magazine, to J. Robert Mendte,
Phila., as head of art department.
]ajjj |, WALTER JOHNSON, Knox Reeves Adv., S. F., to Richard Jorgensen
Adv., San Jose, as account executive.
SILBERT H. WILLIAMS appointed copy director at James Thomas
Chirurg Co., Boston, succeeding FLAVEL D. RAY who
resigns to open copy consultant business.
ROSS McKEE, Cecil & Presbrey, N. Y., to Sullivan,
Stauffer, Colwell & Bayles, same city, in executive
capacity.
DONALD BALSAMO, sales staff, WIND Chicago, to
Wright & Assoc., that city, as account executive.
J. M. MATHES Inc., N. Y., moves to 260 Madison Ave.
Telephone is Lexington 2-7450.
ASSOCIATED Adv., L. A., moved to own building at 1017 N. La Cienega
Blvd. CHARLES PURNELL is radio-TV director. Telephone is Crest-
riew 1-7227.
RUTHRAUFF & RYAN, St. Louis, moves to Suite 2104, Railway Ex-
:hange Bldg. Telephone is Main 0127.
Obviously
OUTSTANDING
• • ♦
Over $606 an acre! That's a lot of money for a
tract of land ... but in central
Illinois it's not just land . . . it's PRODUCTIVITY.
Peoria is completely surrounded
by farm lands which, in 1950 produced over
300 million dollars in gross
farm income.
WMBDEKDSSthe
Rich H BE 3M«rk«t
When you buy radio time you too are interested
in PRODUCTIVITY.WMBD produces
TOP sales results ... by consistently outstanding
programming and by effectively
blanketing all of the rich agricultural and indus-
trial Peoriarea. You don't just
buy TIME on WMBD ... you buy SALES RESULTS!
See Free & Peters .
PEORIA
FIRST in the B 1 CBS Radio Network
Heart of Illinois i 5000 Watts
BROADCASTING • Telecasting
June 9, 1952 • Page 17
30 YEARS
OF PUBLIC
SERVICE...
"Operation
Heat Wave"
The hottest thing in town
these days, outside of Wash-
ington's famous summer
weather, is WRC's "OPER-
ATION HEAT WAVE."
For the first time, WRC is
affording its advertisers a
chance to make the heat pay-
off. .. .
If you're selling a seasonal
product that moves best
when the sun is hottest,
here's your chance to buy
radio spots in Washington
on those "fair and warmer"
days only — and save and
save in the bargain.
WHEN: From May 25
through Septem-
ber 25.
WHAT : 20-second station
breaks.
WHO : Seasonal hot wea-
t h e r products
only, such as
fans, bathing
suits and sun tan
lotion. (Products
subject to WRC
acceptance).
COST: It's lower than
you think!
For complete details on how
to stretch your radio dollars
in the Washington market
during the summer months,
contact the New York office
of NBC Spot Sales or the
WRC Sales Department.
IN THE NATION'S CAPITAL
YOUR BEST BUY IS
FIRST in WASHINGTON
5,000 Watts ♦ 980 KC
Represented by NBC Spot Sales
f-f feature of the meek
KFOR Lincoln, Neb., launched
a successful city-wide pro-
motion campaign during
"National Cotton Week" which
made retailers and consumers alike
"cotton conscious."
The station first submitted the
campaign to the Lincoln promotion
council for approval. Offering full
support, the council distributed a
special retail bulletin to all Lin-
coln merchants, inviting them to
join in the plan.
Promotion was geared for action
well in advance of National Cotton
Week (May 11-17). Ken Green-
wood, KFOR program director, and
Lydia Nekuda, KFOR promotion
director, carefully planned three
activities: the dropping of cotton
fiber balls from an airplane, a
'teen-age "Cotton Ball," and a cot-
ton style show, featuring 43 live
models.
Commenting on the success of the
campaign, Miss Nekuda said,
"Nearly every merchant in the city
RECORDS for the 'teen-age Cot-
ton Ball are spun by Doyle Bladon,
KFOR disc jockey.
* * *
cooperated in the project; it rep-
resented an all-out effort on the
part of a radio station to provide
all the merchants of the city with
a big project into which they could
coordinate their advertising, and
finally, it made the city and area
very conscious of KFOR as an ad-
vertising medium."
strictly business
TOM DeBOW's youthful ap-
pearance belies the fact that
he is a pioneer in the field of
radio advertising.
Mr. DeBow, advertising manager
for Cities Service, has headed radio
and press relations for that firm
for the past 20 years. Network
radio programs have been his chief
concern.
Cities Service has sponsored ra-
dio broadcasts for a quarter-cen-
tury. For all but the first five
years, Mr. DeBow has guided and
goaded sponsor, agency and produc-
tion staff into the kind of program-
Mr. DeBOW
ming that can last 25 years on the
air successfully.
"A good musical series is the one
type of broadcast advertising you
can stay with profitably for that
length of time," Mr. DeBow says.
In this period, he has kept close
watch on the radio show's contribu-
tion to Cities Service's growth and
development as one of the Big Ten
in the oil industry.
He has had many opportunities
to check on the public relations job
that radio has done and continues
to do. It documents his belief that
radio music shows have always
been right for Cities Service.
While a concert-type program
usually indicates an institutional
approach for the sponsor without
the constant pressure of having to
produce sales, such is not the case
with the air formula used by Cities
Service.
Under Mr. DeBow's direction,
Cities Service has incorporated a
hard-hitting sales technique which
has enabled the program always to
carry its own weight in the com-
pany's ad budget and to serve as
a spearhead for all the company's
promotional campaigns.
Currently, Cities Service spon-
sors Band of America, heard Mon-
day, 9:30-10 p.m. (EDT) on NBC.
Mr. DeBow was among the first
client representatives to contact
the individual network stations for
(Continued on page 79)
0,
n June 22 WISN,
Milwaukee's Pioneer
Radio Station, Will
Have Given 30 Years
of Public Service to
the Community.
I
i
i
w
lie Are Proud
That Milwaukee Al-
ways Looks to WISN
— First in Public
Service — For the
Finest in Local and
Network (CBS)
Radio.
T,
hat's Why WISN
Means Radio's Best,
to All Milwaukee.
Page 18 • June 9, 1952
BROADCASTING • Telecast!
Composer and recorder of "Guitar Boogie" which
sold 2,500,000 records, WBT's Arthur Smith, with his
Crackerjacks, won a snug niche in the Folk Music Archives
of the Library of Congress. But Arthur's sponsors know
him also as a canny, consistent, air salesman whose
"Corner Store" program on WBT (4-4:30 PM, M-F)
beats out a double sales rhythm. To step up the tempo
of your Carolina sales, ask for Arthur.
COLOSSUS OF THE CAROLINAS
WBT
CHARLOTTE, NORTH CAROLINA
Jefferson Standard Broadcasting Company
Represented Nationally by CBS Radio Spot Sales
;
—new "electronic eyes" for the Army
This fast-moving mobile television
system recently delivered by RCA to
the U.S. Army Signal Corps flashes
eyewitness views of intricate field ex-
ercises to expert observers, maneuver
umpires, or to Army classrooms.
Pioneering a new concept in mili-
tary instructional techniques — a major
advancement for on-the-spot coverage
in military observation and commu-
nication— exploring the feasibility of
TV for field instruction and tactical
use are a few of the jobs assigned to
this equipment.
This new mobile TV system is the
most complete television station
ever mounted on wheels. It consists
of four 10-ton coach-trucks fitted with
custom-built bodies, each 31 feet long.
the first coach contains the cam-
eras and transmitter units . . . three
complete TV field camera chains . . .
microwave transmitter for video sig-
nals . . . 45-watt FM transmitter for
sound signals . . . four microphone
inputs . . . tape and disc recording
equipment . . . complete TV monitor-
ing and switching control equipment.
Transmitter power supply equip-
ment, consisting of two powerful
15-KVA gas-driven generating units
is contained in the second coach.
The receiver-display unit forms the
third coach. This unit houses the FM
and microwave receiving equipment
. . . ten 16-inch TV picture monitors
... a 16mm TV projector and film
camera . . . slide projector . . . and a
large-screen TV projector.
Housed in the fourth coach is an-
other 15-KVA generator power supply
for the receiver-display unit. All
coaches in the system are in commu-
nication with one another by means of
an RCA 15-watt Carfone two-way
radiotelephone .
This mobile television system, built for
the U.S. Army Signal Corps, is another
example of RCA applied engineering,
manufacturing and service activities.
RCA, through its extensive facilities,
is constantly striving to provide our
armed forces on land, sea and in the
air with better military equipment.
RADIO CORPORATION of AMERICA
ENGINEERING PRODUCTS DEPARTMENT
CAMDEN. N.J.
BROADCASTING • Telecasting
June 9, 1952 • Page 21
"KWKH
coverage
is excellent"
Says JOHN B. WILLIAMS
IMPORTANT LOUISIANA FOOD BROKER
John B. Williams is owner of a very successful food
brokerage house in the Louisiana-Arkansas-Texas area.
Among the products his firm represents are Crustene,
Snowdrift and Wesson Oil. Here's what Mr. Williams
recently wrote us:
We are very much pleased with the results of
the programs that you carry for the people we repre-
sent. It is our opinion that the coverage we get with
your station is excellent.
It is a pleasure to work with your people. We have
found that your staff has been very anxious at all
times to cooperate with us in order to get maximum
results. With this team work, I am sure we will con-
tinue to get the returns expected.
(Signed) John B. Williams^ ^
KWKH DAYTIME BMB MAP
Study No. 2— Spring 1949
KWKH's daytime BMB circulation is 303,230 families,
daytime, in 87 Louisiana, Arkansas and Texas counties.
227,701 or 75.0% of these families are "average daily
listeners". (Nighttime BMB Map shows 268,590 families in
112 Louisiana, Arkansas, Texas, New Mexico, Mississippi
and Oklahoma counties.)
KWKH
A Shreveport Times Station
SHREVEPORT LOUISIANA
50,000 Watts • CBS Radio • The^™rrny
Representatives
Henry Clay, General Manager
1
Vol. 42, No. 23
JUNE 9, 1952
FREE PLUGS PROVE FOOL'S GOLD
By RUFUS CRATER
MILLIONS of dollars worth of
radio and television advertising
is going into American homes each
year at a cost, to the advertiser,
as low as ten cents on the dollar.
This has nothing to do with
under-the-counter rate deals. The
networks and station don't get
even the 10%. The "advertising"
in question — and much of it is
greatly in question among net-
work and station operators, as
well as the public — consists of
"free plugs" for products of ad-
vertisers other than the sponsor.
Broadly denned, the radio-TV
"plug" involves on-the-air men-
tion or display of the name of a
company, product, service or per-
son in no way connected with the
sponsor. It may be pre-arranged
at the behest (and expense) of the
beneficiary of the plug, or it may
be unsolicited (although not often
unrewarded).
The plug, which those who ar-
range it like to call by a more
dignified name, such as "promo-
tion and exploitation adjunct," or
plain "publicity," and also some-
times known as "payola," takes
many forms.
Most Unpalatable
; The one which most often has
been found unpalatable and has
provoked the most protests in-
volves belabored bandying of plug
names in not-too-funny jokes, or
for no reason that is apparent, and
is the form which leading prac-
titioners of the plug-placement art
blame for a widespread notion that
all plugs are evil. It is also the
form which principally impelled
NBO-TV affiliates, at a recent
meeting of NBC's Stations Plan-
ning and Advisory Committee, to
protest against certain plug prac-
tices which had crept into network
shows, and to ask that something
be done [B»T, May 5].
Publicists who place plugs in
radio and TV — it is estimated
that there are about a dozen firms
. in the U. S. engaged in this work
on a regular basis, but the number
is growing — generally make two
main points about their work.
First, they contend their work in
radio and television is precisely
parallel with publicity work in the
newspaper and magazine fields;
second, there are good plugs and
bad plugs, the distinction being
found in the answer to the ques-
tion: "Is it in good taste and does
it contribute something to the pro-
gram?"
Among the firms which deal or
have dealt regularly in radio-TV
publicity, it was said, are those
of Bander-Globus & Assoc., Uni-
versal Adv. Agency, Walter Kline
Assoc., Dick Fischel and Adolph
Wenland & Assoc., all in Holly-
wood, and Steve Hannagan, David
Alber, Sol Tepper and Boyne
Zussman, in New York.
For Clients Since 1946
Adolph Wenland & Assoc. has
been getting free radio plugs for
clients' products since early 1946
and declares that with television,
giveaways are on the increase,
rather than on the decline.
Considered the country's No. 1
giveaway organization, the firm
has some 60 national, regional and
local clients. The majority of busi-
ness is handled through mail and
telephone. There is a certain
amount of control on radio copy.
But the purpose is to plug the
product.
Dick Fischel & Assoc., Beverly
Hills, established five years ago
as a public relations and product
promotion concern, and Walter
Kline Assoc., Los Angeles, in a
similar type operation for many
years, have extensive lists of na-
tional and regional clients.
Although both declined to list
clients or reveal their method of
operation, it is understood the
pay-off for free radio-television
plugs are through gifts to writers
or those responsible for coopera-
tion.
Bander-Globus & Assoc., in
business since last November, also
is a big-time giveaway operator.
Insert plugs are supplied the com-
mercial announcer, but those fa-
miliar with the product usually ad
lib, Leonard Globus explained.
Firm has 26 national, regional and
local product clients. Among them
are Pro Tools; Catalina Swim
Suits; Dr. West Tooth Brush;
McKesson & Robbins; Helbros
Watches; Tar Tan Sun Lotion;
Grantly Sun Glasses, and Mattel
Music Maker Toys.
Universal Adv. Agency, operat-
ing for the past six years as a
product giveaway company and
representing 20 national manufact-
urers, doesn't "go in for pay-off
plugs," according to William R.
Reid, president. He said Universal
works directly with a sponsor or
Radio-TV Undersold
its advertising agency, program
packager or network.
The firm writes its own radio-
TV copy which must be adhered to.
Accounts include Westinghouse
Electric Corp., Longines-Wittnauer
Watch, Transworld Airlines, Port-
land Woolen Mills, Zippo Mfg. Co.,
Spiegel Mail Order House, West-
gate Sun Harbor Corp. (canned
tuna), Damarel-Allison Div. of
Sunkist; Kyron Foundation; Strom-
berg-Carlson Co. and others.
The number of advertisers who
are or have been engaged in pub-
licizing their products via radio-
TV plugs is sizable. Many of them
also are regular sponsors. The
roster also includes such names as
Arthur Murray Dance School, Bea-
con Wax, Hamilton Watches,
Kleenex, Knickerbocker Beer, Coca-
Cola, Pepsi-Cola, Eversharp, Life-
savers, Maybelline, Philip Morris,
Parker Pens, Roma Wines, Robert
Hall Clothes, S.O.S. Scouring Pads,
St. Joseph's Aspirin, Studebaker,
Van Camp's Pork and Beans, Doe-
skin Tissues, Benrus Watches, Max
Factor Cosmetics, Wilson's Hams,
Ry-Krisp and Schick Razors,
among others
The cost of a planted plug, it
has been estimated, runs approxi-
mately 10 % of what roughly equiv-
(Continued on page 72)
$PQT COSTS Down Over Decade, Says NARTSR
COST of spot radio, whether fig-
ured on the basis of sets in use or
on radio families, has come down
substantially during the past dec-
ade, according to a study released
Thursday by the National Assn.
of Radio and TV Station Repre-
sentatives.
Comparing 1951 with 1941,
NARTSR reported spot radio cost-
per-thousand-sets dropped 26% in
the 10-year period and per-thou-
sand-radio-families dropped 11.9%.
"Radio station costs like every-
thing else have gone up in that
period," NARTSR noted. "Union
wages, program costs, musicians'
salaries, materials, taxes, have
climbed just as costs in all other
businesses have. But spot radio
has stayed relatively low because
the audience has increased until
96% of all families have radios.
"And the increase in the number
of secondary sets, totaling 57 mil-
lion, in 1951, has been beyond the
most optimistic estimates. In auto-
mobiles alone there are 23 million
of those sets. So radio has become
the dreamed of mass medium, the
only mass medium."
Rates Rises Noted
Actual increases in rates for
various media from 1941 to 1951,
disregarding circulation changes,
were cited by NARTSR as follows:
Magazines, average cost of a black-
and-white page in 44 magazines,
up 54.5%; morning newspapers,
average agate line rate, up 140% ;
evening newspapers, up 87.3%;
Sunday newspapers, up 90.6%; spot
radio, Class A time, one hour, was
up 12.8%.; half -hour, up 13.3%;
quarter-hour, up 16.3% ; one min-
ute, up 36.1%.
Noting that "all these figures
have an academic a s p e c t,"
ROADCASTING • Telecast
NARTSR stated that when circu-
lation increases are taken into con-
sideration, the cost of magazine
black-and-white pages, per thou-
sand, are up 18.7%. The milline
rate of morning newspapers is up
21.2%; of evening newspapers, up
14.4%' ; of Sunday newspapers, up
22.7%. Spot radio cost based on
sets in use concurrently declined
26% and spot radio cost based on
radio families declined 11.9%.
These figures do not agree with
those presented to the AAAA by
Melvin Brorby of Needham, Louis
& Brorby [B«T, April 7]. Mr.
Brorby reported last year increases
of 7% for magazines and newspa-
pers, 16% for network radio and
22% for spot radio.
"The difference," NARTSR point-
ed out, "is that Mr. Brorby figured
the increased cost per thousand of
(Continued on page 32)
June 9, 1952 • Page 23
NATIONAL NIELSEN RATINGS
TOP RADIO PROGRAMS
(Total U. S. Area, Including Small-Town,
Farm and Urban Homes — and including Tele-
phone and Non-Telephone Homes)
Regular Week April 20-26, 1952
NIELSEN RATING*
Current
Rating
Current Homes
Rank Program %
EVENING, ONCE-A-WEEK (Average For
All Programs) (5.5)
1 Lux Radio Theatre (CBS) 12.1
2 Arthur Godfrey's Scouts (CBS) 10.3
3 You Bet Your Life (NBC) 10.0
4 Dragnet (NBC) 9.6
5 People Are Funny (CBS) 9.6
6 Amos 'n' Andy (CBS) 9.4
7 Suspense (CBS) 9.4
8 Jack Benny (CBS) 9.0
9 Charlie McCarthy Show (CBS) 8.9
10 Fibber McGee & Molly (NBC) 8.4
EVENING, MULTI-WEEKLY (Average For
All Programs) (3.7)
1 One Man's Family (NBC) 6.2
2 News of the World (NBC) 5.4
3 Beulah (CBS) 5.3
WEEKDAY (Average For All Programs) (4.4)
1 Ma Perkins (CBS) 7.8
2 Our Gal, Sunday (CBS) 7.8
3 Romance of Helen Trent (CBS) 7.8
4 Big Sister (CBS) 7.5
5 Wendy Warren and the News (CBS) 7.4
6 Arthur Godfrey (Liggett & Myers)
(CBS) 7.4
7 Aunt Jenny (CBS) 7.0
8 Guiding Light (CBS) 6.9
9 Perry Mason (CBS) 6.8
10 ' Second Mrs. Burton (CBS) 6.5
DAY, SUNDAY (Average For All
Programs) (2.2)
1 The Shadow (MBS) 4.5
2 Hollywood Star Playhouse (NBC) 3.4
3 Symphonette (CBS) 3.4
DAY, SATURDAY (Average For All
Programs) (3.7)
1 Grand Central Station (CBS) 6.3
2 Theatre of Today (CBS) 5.8
3 It Happens Every Day (CBS) 5.4
(*) Homes reached during all or any part
of the program, except for homes listening
only 1 to 5 minutes. For 5-minute programs,
Average Audience basis is used.
Copyright 1952 by A. C. Nielsen Co.
BENOIT NAMED
Heads Westinghouse Div.
WESTINGHOUSE Electric Corp.
last week named Walter E. Benoit
as manager of its Electronics Div.
in Baltimore, to
which he moved
from manager-
ship of the com-
pany's Air-Arm
Div. at Friend-
ship Internation-
al Airport, be-
tween Baltimore
and Washington,
D. C.
A former vice Mr. Benoit
president and
general manager of Westinghouse
Radio Stations Inc., Mr. Benoit has
been associated with Westinghouse
since 1922, when he began as an
accountant in the radio department
of the Chicopee Falls, Mass., plant.
During Mr. Benoit's manager-
ship of WRS Inc., the radio sta-
tion group built WBZ-AM-FM-
TV Boston, a modern radio and tele-
vision center. During this time
the headquarters of the organiza-
tion, now headed by Joseph E.
Baudino, were moved from KYW
Philadelphia to its present loca-
tion in the Commonwealth Bldg.,
Washington.
Page 24 • June 9, 1952
CHRISTAL FIRM
Will Represent WJR, WGAR
APPOINTMENT of the Henry I.
Christal Co. as national sales rep-
resentative for WJR Detroit and
WGAR Cleveland, effective July 1,
was announced last week by John
F. Patt, president, Goodwill Sta-
tions.
"The plan of Mr. Christal and
his associates to devote themselves
100% to the selling of radio broad-
casting, and to limit their repre-
sentation to a very small number
of major market stations, sharing
the highest ideals and service
standards, particularly appealed to
us," Mr. Patt said.
For the past 19 years, the sta-
tions have been represented by Ed-
ward Petry & Co. KMPC Los An-
geles will continue to be repre-
sented by H-R Representatives Inc.,
Mr. Patt added.
All three of the Goodwill Sta-
tions will continue to maintain
their own eastern office, which is
under the direction of Gordon
Gray, Goodwill vice president.
This office is at 665 Fifth Ave.,
-New York.
The Christal firm started oper-
ations last Jan. 1 under a policy
of devoting its activity exclusively
to radio. A former partner in Ed-
ward Petry & Co., Mr. Christal
resigned from the firm last July
[B«T, July 23, 1951] following a
series of disagreements.
Among Christal stations are
WDAF Kansas City and WHAS
Louisville.
The Christal - Petry disagree-
ments led to litigation, with the
New York State Court of Appeals
deciding that Mr. Petry, as ma-
jority stockholder of Edward Petry
& Co., had the right to increase the
number of directors despite a by-
laws limitation of four [B*T, May
2, 1950].
BAB SPOT CLINIC
Features Ryan and Sweeney
SOME 40 sales executives and
salesmen from ABC, CBS, NBC
and Mutual-WOR New York are
expected to attend a special clinic
Tuesday devoted solely to radio
spot advertising. It will be con-
ducted by BAB in New York.
William B. Ryan and Kevin B.
Sweeney, BAB president and vice
president, respectively, are sched-
uled to lead discussions on ways
to increase spot billing and to
build the effectiveness of spot
radio advertising. Theodore C.
Streibert, WOR president, will pre-
side as chairman. Future BAB
plans to promote radio also will
be explained.
Bankart Elected
HENRY R. (REG) BANKART,
account executive of Compton Adv.,
N. Y., has been elected a vice
president of the agency. He has
been with the agency since Decem-
ber 1945.
Drawn 'for Broadcasting . Telecasting by Dick Wang
"Okay! Okay! Wait 'til the commercial!"
TRANSIT MEET
Follows SCOTUS Stand;
Sales Growth Seen
EXPANSION of broadcast service to transit passengers on a national
basis is contemplated by Transit Radio Inc., following a meeting of its
board of directors last Tuesday, but the development will not be rushed.
Called into a Cincinnati session following the U. S. Supreme Court's
decision upholding its service [B#T,
June 2], the Transit Radio board
decided to proceed carefully, with
possibility that broad expansion of
the medium would start in late
autumn.
After the board session, Presi-
dent R. C. Crisler Said many in-
quiries have been received from
stations desiring to affiliate with
Transit Radio. In addition, a num-
ber of transit operating groups
have shown new interest in the
service.
After conducting its sales efforts
on a moderate basis while litiga-
tion pended, Transit Radio's" na-
tional headquarters prepared last
week to set up national advertising
representation facilities for all sta-
tions.
Local sales efforts were speeded
up as advertisers showed renewed
interest.
Mass Production Basis
Transit Radio has arranged for
mass production of specialized re-
ceiving equipment by several manu-
facturing companies. Worn - out
equipment will be replaced in the
existing transit service areas. Some
used equipment is already avail-
able for new installations.
C. L. Thomas, KXOK-FM St.
Louis, a TR board member, said
the organization "definitely sees
a good future." He said all board
members are interested in going
forward and utilizing the know-
how acquired in several years of
operation. "We were convinced
from the start that we had a sound
public service and an effective new
advertising medium," he said.
Ben Strouse, WWDC-FM Wash-
ington, TR vice president and board
member, said the local service has
no immediate plans to expand its
Washington operation, now serving
about 425 of 1,500 Capital Transit
Co. vehicles. The transit firm has
indicated the service may be ex-
tended to all of its vehicles.
Mr. Strouse said the Cincinnati
board meeting was "realistic, with
many plans studied."
Attending the meeting, besides
Messrs. Crisler, Thomas and
Strouse, were Elzey Roberts Jr.,
KXOK-FM St. Louis; Hulbert Taft
Jr., WKRC-FM Cincinnati, TR
board chairman, and David Gamble,
Cincinnati attorney.
A drive was started last week
by National Citizens' Committee
Against Forced Listening to collect
signatures protesting transit pro-
gramming. Bernard Tassler, man-
aging editor of the American Fed-
erationist, official AFL monthly
magazine, said:
"Although the Supreme Court
did not find forced listening to be
unconstitutional, it must be borne
in mind that there are many evils
which are vicious and wrong and
cannot be justified, even though one
cannot find a prohibition against
them in the Constitution. In addi-
tion we are going ahead with the
drafting of legislation which will
put the quietus on this evil innova-
tion."
Mosman Joins Cohen
JOHN E. MOSMAN has joined
Harry B. Cohen Adv. Co., New
York, in newly-created post of vice
president in charge of radio and
television. He was formerly with
Biow Co., that city, in similar
capacity. Jose di Donato, radio-
TV director, and Larry Schwab Jr.,
TV producer-director, will continue
in their present positions under Mr.
Mosman's supervision in what is
described as "a greatly expanded
operation."
BROADCASTING •
Telecasting
NETWORKS' TIME SALES 0ver $88 Millions for Fifst Quqrter
DURING the first quarter of 1952,
i total of 175 advertisers purchased
542,600,798 worth of time on the
lational radio networks, for an
iverage three-month expenditure of
5243,433.13, per advertiser accord-
ng to figures compiled by Publish-
es Information Bureau.
In the same period— January-
March 1952— PIB found that the
TV networks were used by 183 ad-
vertisers, who purchased a com-
bined total of $45,721,135 worth of
(TV network time, averaging $249,-
596.91 per advertiser. All time
cost figures, both radio and TV, are
calculated at one-time rates, before
rolume or frequency discounts.
P&G Number One Client
Procter & Gamble Co. was the
lumber one March client of both
•adio and TV networks, spending
i(at gross rates) $1,372,834 for ra-
iio network time and $1,212,465 for
TV network time during the month.
jLiists of top ten users of each me-
dium (Table I for Radio, Table II
:or TV) show six advertisers —
I & G, Lever Brothers Co., Gen-
eral Foods Corp., General Mills,
Liggett & Myers Tobacco Co. and
Uolgate-Palmolive-Peet Co. — com-
ion to both groups of leaders.
Leading advertiser in each PIB
product category is shown for radio
Networks in Table II and for TV
networks in Table V (see page 70).
j Time purchases by the various
.'lasses of advertisers are shown in
Table III (for radio network cli-
ents) and Table VI (for TV net-
work clients), with March and Jan-
lary-March 1952 compared for
;;ach medium with the month and
^ear-to-date figures for 1951.
More Money for TV
These tables show that in March
.1952 advertisers in 17 product
classes spent more money for TV
letwork time than for time on the
•adio networks, and this in spite of
limited scope of the TV net-
(Continued on page 70)
TABLE I
Top Radio Network Advertisers
During March 1952
1. Procter & Gamble Co $1,372,834
2. Sterling Drug 631,815
3. Lever Brothers Co 628,285
4. General Foods Corp 621,230
5. Miles Labs 567,179
6. General Mills 487,373
7. Liggett & Myers Tobacco Co. ... 443,574
8. American Home Products Corp.. . 401,073
9. Philip Morris & Co 371,952
0. Colgate-Palmolive-Peet Co 342,413
TABLE IV
Top TV Network Advertisers
During March 1952
% Procter & Gamble Co $1,212,465
2. General Foods Corp 777,390
3. R. J. Reynolds Tobacco Co 648,755
4. Colgate-Palmolive-Peet Co. ... 624,971
5. American Tobacco Co 450,640
6. Lever Brothers Co 444,816
7. Liggett & Myers Tobacco Co. . . 407,690
8. Kellogg Co 313,185
9. P. Lorillard Co 310,764
!0. General Mills 307,080
TABLE II
Top Radio Network Advertiser in Each Product Group in March 1952
Agriculture, Equip. & Access.
Apparel, Footwear & Access.
Automotive, Automotive Access.
& Equip.
Beer, Wine & Liquor
Building Materials, Equip.
& Fixtures
Confectionery & Soft Drinks
Consumer Services
Drugs & Remedies
Food & Food Products
Gasoline, Lubricants, &
Other Fuels
Horticulture
Household Equip. & Supplies
Household Furnishings
Industrial Materials
TABLE III
Gross Radio Network Time Sales for March and First Quarter 1952, Compared to 1951, by Product Groups
Allis-Chalmers Mfg. Co.
$38,815
Brown Shoe Co.
17,557
E'ectric Auto-Lite Co.
87,460
Falstaff Brewing Corp.
68,296
Johns-Manville Corp.
65,976
Coca-Cola Co.
160,547
AT&T Co.
77,234
Sterling Drug Co.
584,382
General Foods Corp.
614,780
Standard Oil of Indiana
97,503
Ferry-Morse Seed Co.
27,585
Philco Corp.
131,814
Armstrong Cork Co.
41,420
U. S. Steel Corp.
121,950
*
Insurance
Prudential Insurance Co.
Jewelry, Optical Goods, &
of America
125,902
Cameras
Office Equip., Stationery,
Longine-Wittnauer Watch Co.
114,780
& Writing Supplies
Halls Brothers
65,984
Political
Publishing & Media
Time Inc.
52,205
Radios, TV Sets, Phono-
graphs, etc.
RCA
73.197
Retail & Direct Mail
Dr. Hiss Shoe Stores
3.360
Smoking Materials
Liggett & Myers Tobacco Co.
443,574
Soaps, Cleansers & Polishes
Procter & Gamble Co.
925,015
Toiletries & Toilet Goods
Procter & Gamble Co.
378,519
Transportation, Travel &
Assoc. of American Railroads
77.417
Resorts
Miscellaneous
American Federation of Labor
97,607
Agriculture, Equip. &
Access.
Apparel, Footwear
& Access.
Automotive, Automotive
Access. & Equip.
Beer, Wine & Liquor
Building Materials, Equip.
& Fixtures
Confectionery & Soft
Drinks
Consumer Services
Drugs & Remedies 1
Food & Fosd Products
Gasoline, Lubricants &
Other Fuels
Horticulture
Household Equip. &
Supplies
Household Furnishings
Industrial Materials
$74,958
34,524
557,025
207,759
,935.406
,305,369
326,142
104,832
285,170
$194,984
81,334
1,645,521
607,954
5,594,148
9,925,948
1,007,551
311,474
704,578
$74,575
108,990
507,477
342,502
2,127,293
4,176,012
245,582
77,775
172,068
$192,690
360,635
1,544,800
906,953
6,448,716
12,091,189
721,658
214,221
532,461
Insurance $290,209
Jewelry, Optical Goods &
Cameras 114,780
Office Equip., Stationery &
Publishing & Media 63,783
Writing Supplies 65,984
Political
Radios, TV Sets, Phono-
graphs, Musical Instru-
ments, and access. 190,898
Retail Stores & Direct Mail 3,360
Smoking Materials 1,631,607
Soaps, Cleansers &
Polishes 1,558,409
Toiletries & Toilet Goods 2,013,407
Transportation, Travel &
Resorts 100,117
Miscellaneous 462,366
Jan. -March
1952
$875,621
197,670
213,093
704
March
1951
$287,555
Jan. -March
1951
$769,978
418,691 207,068 531,106
5,646 3,152 5,264
4,993,210 1,957,952 5,499,520
4,632,785 1,659,186 4,706,931
6,038,991 2,324,457 7,020,813
Totals $14,520,393 $42,600,798 $16,440,387 $48,132,847
Source: Publishers Information Bureau.
TABLE VI
Gross TV Network Time Sales by Product Groups for March and First Quarter 1952, Compared to 1951
March
Jan..-March
March
Jan. -March
March
Jan. -March March
Jan. -March
1952
1952
1951
1951
1952
1952
1951
1951
Apparel, Footwear
Jewelry, Optical
& Access.
$397,182
$1,104,062
$304,819
$705,747
Goods & Cameras
$168,523
$468,930
$216,285
$529,060
Automotive, Automo-
Office Equip.,
tive Access. &
Stationery &
Equip.
Beer, Wine & Linuor
Building Materials,
Equip. & Fixtures
Confectionery &
1,357,854
3,848,385
886,670
2,563,854
Writing Supplies
153,540
566,910
19,450
50,040
573,120
1 ,677,978
398,107
1,106,092
Political
22,414
68,582
Publishing & Media
80,746
187,041
102,508
148,543
97,356
239,002
1,745
1,745
Radios, TV Sets, Phono-
graphs, Musical In-
Soft Drinks
560,201
1,502,517
209,242
599,826
struments & Access
451,110
1,257,865
452,973
1,327,403
Consumer Services
24,900
64,740
54,865
172,685
Retail Stores &
Drugs & Remedies
460,442
1 ,275,089
159,015
375,310
Direct Mail
86,400
297,350
161,065
563,010
Food & Food
Smoking Materials
2,271 ,439
6,840,852
1,254,441
3,480,940
Products
3,091,284
8,941,096
2,003,865
5,503,998
Soaps, Cleansers &
Gasoline, Lubricants
Polishes
1,663,612
4,910,623
706,383
1,645,603
& Other Fuels
Household Equip. &
352,940
1,155,978
215,120
610,430
Toiletries & Toilet
Goods
2,015,388
6,042,939
992,921
2,788,924
Supplies
Household Furnishings
1,019,804
205,845
2,767,829
602,545
631,532
325,031
1 ,823,344
974,816
Miscellaneous
229,254
575,942
145,459
362,768
Industrial Materials
525,379
1,231,690
287,890
869,260
TOTALS $15,835,973 $45,721,135
$9,585,386
$26,348,648
Insurance
27,240
93,190
56,000
145,250
Source: Publishers 1
nformation
Bureau.
CBS RADIO SELLS
%IVi Millions in Business
WHILE its affiliates proceeded with
plans for a conference July 1-2 to
assess the current radio network
crisis [B*T, June 2], CBS Radio
last week reported time sales, re-
newals and replacements represent-
ing, on an annual basis, gross bill-
ings approximating $1,451,000.
The sales included purchase of
five Arthur Godfrey quarter-hours
per fortnight — Tuesdays and Thurs-
days one week, Tuesdays, Thurs-
days and Fridays the next, 10-10:15
a.m. EDT — by the Frigidaire Divi-
sion of General Motors, starting
Tuesday, and the purchase of King
Arthur Godfrey's Round Table
(Sun., 5-5:30 p.m. EDT) by Holland
Furnace Co., of Holland, Mich., for
this summer. Holland's sponsorship
starts July 13, when Kingan & Co.
relinquishes sponsorship of the pro-
gram for the summer, and extends
to Oct. 12, when Kingan returns.
Agency for Frigidaire is Foote,
Cone & Belding, Chicago; for Hol-
land: Roche, Williams & Cleary,
also Chicago.
Toni Co., on behalf of its White
Rain and Prom, meanwhile signed
for a five-minute strip of It Hap-
pens Every Day, to be presented at
4-4:05 p.m. Mondays through Fri-
days starting June 16, in addition
to its current Saturday version of
the same program. Agency: Foote,
Cone & Belding, New York.
Pearson Pharmacal Co. (Ennds
chlorophyll tablets and Eye-Gene
drops), which will sponsor Inner
Sanctum on CBS Radio starting
June 22 (Sun., 9:30-10 p.m. EDT),
also is planning a half-hour dra-
matic show from Hollywood this
fall, exact time to be decided. Harry
B. Cohen Adv., New York, is the
agency.
Negotiations also were in prog-
ress looking toward General Foods'
sponsorship of Bob Trout and the
News at 10-10:05 p.m. EDT on
Thursdays, Fridays and Sundays,
(Continued on page 36)
JROADCASTING • Telecasting June 9, 1952 • Page 25
RESEARCH WRANGLE ^ SAMS Ba"le
RADIO RESEARCH last week
returned to the old slug-fest days
of the mid 1940's, when Hooper
and the Cooperative Analysis of
Broadcasting were battling for
supremacy in the program audi-
ence measurement field.
This time the battle is in the
field of station coverage, in which
both Standard Audit & Measure-
ment Services and A. C. Nielsen
Co. currently are conducting na-
tionwide surveys, each trying earn-
estly to win industry support for
its method.
A. C. Nielsen, head of his re-
search firm, opened the battle
last Monday with a charge that the
mail ballot system of collecting
coverage data used by Broadcast
Measurement Bureau in its two
studies and currently by SAMS
"shortchanges" radio to an alarm-
ing degree (see earlier story, page
81).
Baker Counter-Statement
On Thursday Dr. Kenneth H.
Baker, SAMS president, countered
with a statement that in 1944
and 1945 BMB considered the per-
sonal interview method (which the
Nielsen organization is using in
its survey) "and discarded it as
being unsuitable as a measuring in-
strument for a national study of
station coverage."
The Nielsen blast was released
concurrently with distribution of
a brochure giving details of the
new "Nielsen Coverage Service,"
first sales move of the new service
following an abortive attempt to
achieve a merger Math SAMS.
NBC, with whom the NCS study
was worked out, is to date its only
subscriber, but Nielsen officials
are optimistic about winning wide-
spread station support as well.
SAMS subscribers include CBS
Radio and some 400 stations.
Noting that the mail ballot
technique "involves very serious
errors arising from the impossi-
bility of compiling a mailing list
that is a true sample of all U. S.
homes and the substantial differ-
ence in listening habits between
families that reply and those which
fail to respond," Mr. Nielsen
stated that "a third and equally
serious error results from the
memory loss among respondents."
Family Interviews
He asserted the new NCS proj-
ect will avoid undervaluation of
radio station coverage by use of
"personal interviews covering the
entire family" and by checking
Audimeter reports against inter-
views in the same households "to
measure any shortage that may
remain (either for radio or for any
specific type of station) so that
appropriate adjustment factors
may be applied."
Dr. Baker, in his reply, pointed
out that the BMB committees
which rejected the personal inter-
view method as a proper tool to
use in measuring station coverage
throughout the land "were com-
posed of representatives of both
Page 26 • June 9, 1952
the buyers and sellers of broad-
cast advertising. The decision was
made after the examination of
pertinent experimental and test
data assembled and presented to
the committees by BMB's director
of research, John Churchill, now
on the Nielsen executive staff.
"The decision was accepted by
a large segment of the broadcast-
ing industry and it generally was
agreed that station audiences and
station coverage would henceforth
be estimated on the basis of re-
turns to a mail ballot. It is hard,
therefore, to believe that data from
the personal interview will be ac-
cepted as 'a vastly improved re-
placement for BMB.'
"The personal interview is
treacherous at best," Dr. Baker
declared, stating that when 500
interviewers are used as in the
NCS survey "uniformity is next
to impossible to attain." In addi-
tion, he stated that "memory loss
can be just as great in the door-
bell situation as it is in ballot-
marking, unless the interviewer
resorts to prompting and then, of
course, the bars are down."
Baker Comments
Admitting that mail ballots do
reflect gaps in the respondent's
memory, Dr. Baker pointed out
that occasional listening to a sta-
tion shown by the Audimeter but
forgotten by the respondent would
not be accepted by the buyer as
"circulation."
"In the case of the two BMB
studies," he reported, "buyers and
sellers alike have learned from
experience where this type of data
is useful and where it must be used
with care or be supplemented.
"The buyer is not helped, how-
ever, by being furnished data
which result from 'doctoring' or
'treating' or 'correcting' what peo-
ple said. It is hard to understand
how the results of personal inter-
views can be combined with the
returns from a mailed ballot, the
mixture then seasoned with Audi-
meter findings and the whole con-
coction screened through the sieve
of a biased program-roster."
(About 10% of the NCS reports,
those from the most remote areas,
will be obtained by mail ballots.)
On Thursday morning Mr. Niel-
sen explained NCS to a meeting of
some 80 station representatives
in New York and that afternoon
he repeated his explanation to the
advertising press, augmenting the
material in his brochure. Stations,
either AM or TV, he said, are of-
fered NCS on two different bases,
a basic and a comprehensive serv-
ice. The basic service includes re-
ports on weekly audience — sep-
arately for day and night — for the
total station area and for indivdual
NCS areas, comprising individual
counties or more than 10,000 popu-
lation and groups of contiguous
smaller counties; frequency of
listening — six or seven times a
week, three to five times a week,
one or two times a week; number
and per cent of radio homes and
of TV homes in the station area;
a map showing the station's cover-
age level in each NCS area; an
NCS area report, and a sales pro-
motion manual.
The comprehensive service in-
cludes the entire basic service plus
'Ham' Relays SOS
ONCE-IN-A-LIFETIME op-
portunity came to "ham"
radio operator Ernest Schau-
fler, WMGM New York engi-
neer, a fortnight ago. "Listen-
ing in" on his home-made
receiver set, Mr. Schaufler
received a coded SOS message
from the 10,000-ton tanker
Michael over the 600-meter
band. The tanker, which had
collided with an oil barge
on the Delaware River, had
sent its distress signal in
vain. Because of rain and
excessive static, no one near
the river had received it. De-
coding the message — saying
tanker was still afloat, but
that one man apparently had
been lost — he notified author-
ities and newsmen.
average daily audience and foui
week audience figures; audienc
characteristics of the station
audience by economic level, se
ownership and family size,
compared with data for all homt
in the station area; out-of-hon
radio listening or TV viewin;
Special reports are also availabl
Charges for the Nielsen Cove
age Service are maximum hour
station rates, times 12 for radi
times four for TV, less operatir
allowance of $1,000. Discounts
allowed of 5-15% for prompt pu
chase, 15% for omission of con
prehensive features, 10% for pu
chase of NCS No. 2 (to be mat
in either 1953 or 1954) and
for subscribers to other Nielse
services. Minimum station char;
is $750; maximum is $20,000 f|
radio, $15,000 for TV.
MUTUAL-WOR BLUEPRINT ^
EXECUTIVE blueprint for the
"combined operations" of Mutual
radio network and WOR-AM-FM-
TV New York under their new Gen-
eral Tire & Rubber Co. ownership
was completed Friday. It is to be-
come effective immediately.
The realignment, anticipated
since General Tire's acquisition of
control of MBS and the WOR
properties earlier this year, and
generally regarded as forerunner
of reorganization of Mutual opera-
tions along standard network lines,
puts MBS Executive Vice Presi-
dent William H. Fineshriber Jr. in
charge of the combined Mutual-
WOR radio operations.
Theodore C. Streibert, president
of the WOR stations, was not men-
tioned in the memorandum detail-
ing the changes to Mutual and
WOR personnel.
-It was understood, however, that
he will work directly with MBS
President and Board Chairman
Thomas F. O'Neil in Thomas S.
Lee Enterprises Inc. — General
Tire's overall broadcasting prop-
erties, including Don Lee and Yan-
kee Networks along with the WOR
stations and about 58% stock in-
terest in Mutual — with responsi-
bility for special projects including
the TV film syndication operation
currently planned.
The combined operations plan
was worked out by top-level execu-
tives including Mr. O'Neil, Execu-
tive Vice President Fineshriber, and
J. Glen Taylor, veteran General
Tire executive who was named a
vice president of Thomas S. Lee
Enterprises a few weeks ago [B«T,
May 26]. Mr. Taylor has been con-
centrating on the combination-co-
ordination project.
The memorandum outlining the
new Mutual-WOR executive roster
was circulated to network and sta-
tion personnel late Friday, show-
ing assignments as follows:
Mr. Fineshriber to assume charge
of Mutual-WOR radio operations.
J. R. Poppele, vice president in
charge of engineering for WOR
radio and television, will be in
charge of engineering for Mutual
as well as the WOR stations.
E. M. Johnson, MBS vice presi-
dent in charge of station relations
and engineering, will continue
vice president in charge of stati
relations for the network.
Julius F. Seebach Jr., WOR-A
TV vice president in charge
programming, will be in this po
for Mutual and for WOR radio
Harvey Marlow will continue
charge of programming for WO
TV.
James E. Wallen, secretary a
treasurer of Mutual, also
handle account and administrate
operations for WOR radio-TV
Robert A. Schmid, Mutual v
president in charge of advertisi
public relations and research, a
will be in charge of advertisi]
research, and public relations f
WOR-AM-TV.
Adolf N. Hult continues as v
president in charge of sales :
Mutual.
William Crawfprd continues
sales manager of WOR radio.
R. C. Maddux WOR-AM-TV v
president in charge of sales, v
concentrate on WOR-TV sales, :
sisted by Robert Mayo, WOR-r
sales manager.
BROADCASTING • Telecast!
'MORALS' INQUIRY
'Drys' Take Offensive as Hearings Begin
3ACK into the English lexicon
;ame two pre- World War I words —
'hootchie-cootchie" and "shimmy"
—as a subcommittee of the House
Interstate & Foreign Commerce
Committee opened its probe last
week into "immoral" radio and TV
programs.
The hearings, established by a
resolution sponsored by Rep. E. C.
Gathings (D-Ark.) [B*T, June 2,
March 24, 3, Feb. 11], which were
held three mornings, saw a parade
of witnesses made up mostly of
temperance leaders objecting to
beer, wine and liquor advertising
and drinking scenes.
The subcommittee, chairmanned
by Rep. Oren Harris (D-Ark.), re-
j cessed last Thursday after complet-
ing the roster of congressional
fand civic witnesses. Only Rep.
f Gathings and Rep. Joseph R.
PBryson (D-S. C), adherent of "dry"
f forces, were Capitol Hill witnesses.
Industry Will Testify
I Resumption of the hearings in
I , another week or two is expected to
f, see industry witnesses take the
[ stand to rebut impressions left
I with the subcommittee that radio-
\TV programs are replete with li-
i; centiousness, horror, crime, drink -
[ ing and vulgarity.
It is believed that NARTB offi-
j cials will carry the ball for the
| industry. Whether representatives
of networks or individual stations
L will appear was not apparent at
the week's end. On Friday morn-
■ ing, the TV Code Compliance Com-
i mittee was scheduled to meet with
t Rep. Harris and the subcommittee.
Following the industry, the FCC
is expected to tell its side of the
story. It has already complied with
Rep. Harris' request by furnishing
the subcommittee with a break-
down of program complaints.
Only specific proposals as to
what Congress might do about the
j level of morality in radio and TV
programs were:
i (1) Continuance of hearings by
the subcommittee to permit objec-
tions to be made to programs
violating good taste — recommended
by Rep. Gathings.
(2) Establishment of a National
Citizens Advisory Board to act as
a "rallying point" for those con-
cerned with program level. This
was recommended by Lloyd Halvor-
son of the National Grange. This
is similar to the proposal of Sen.
William Benton (D-Conn.) whose
bill (S 1579) is before the Senate
Interstate & Foreign Commerce
Committee.
All witnesses, as well as subcom-
mittee members, shied away from
any suggestion of censorship or
legislation. There was some talk
of giving the FCC more power to
deal with so-called objectional ma-
terial on the air.
Only witness who cited specific
shows in an original statement to
the subcommittee was Elizabeth
A. Smart of the National Women's
Christian Temperance Union.
It was Rep. Gathings who set the
tone of the hearings when he de-
scribed one act of a You Asked For
It program in which a young
woman in a grass skirt did the
"hootchie-cootchie" and ended it
with a "shimmy" while bending
backward with her hands on the
floor behind her. In close proximity
to her, Rep. Gathings said, was a
young man "thinly clad."
In describing the incident, Mr.
Gathings held up his hands and de-
murely wriggled his hips.
Rep. Gathings also alluded to im-
provements noticeable in TV pro-
grams since the TV Code became
effective March 1. Necklines are
higher, he said, calling attention to
Dagmar's more modest exposure.
But, he said, he did not think the
industry could police itself in the
long run. "Competition is keen and
great financial stakes are involved,"
he said.
Other witnesses also expressed
satisfaction with improvements in
programs since the establishment
of the industry's TV Code.
Mr. Gathings' prime objection,
however, was to the number of
crime shows on the air. He cited
Thursday night, when three of the
four TV outlets in Washington
showed crime shows, while the
fourth presented wrestling from
Chicago. He also expressed a strong
Not All 'Immoral'
ALL was not negative at last
week's hearings by the Har-
ris Subcommittee on "im-
moral" radio and television
programs. Favorite programs
of subcommittee members and
witnesses were named as: Ed
Sullivan, Ed Wynn, The
Lone Ranger, Gangbusters,
Treasury Men in Action,
Fred Waring, Herb Shriner.
dislike of horror shows. "Long,
bony fingers come at you, with deep,
mournful music," he intoned.
Impact of such a cumulation of
violence, Mr. Gathings emphasized,
was on children. He admitted the
programs were seen at 10 p.m., but
declared that many children and
adolescents were still up at that
hour.
Statement by ReD. Arthur G.
Klein (D-N.Y.) that~Mr. Gathings
had an alternative to watching such
programs: "Don't watch the damn
thing at all — turn it off," drew
from Mr. Gathings the observation
that such a statement was like say-
ing, "Don't buy a TV set."
"Radio and TV are essential to
the American home, like the auto-
mobile," he said.
Rep. Bryson, although mainly
concerned with alcoholic advertis-
ing on the air, cited his opposition
to programs which depict a "lack
of reverence and respect for
marital bonds." Some programs,
he said, tend to discredit marriage
vows, and deal with domestic un-
happiness, marriage breakups,
even the exchanging of wives. He
also expressed the opinion that
European films on TV were bad for
morals.
Root of programming evils is
the concentration of the broadcast-
ing industry in New York City,
(Continued on page 3U)
CANDIDATES' COMPLAINTS FCC a A"
Herblock in The Washington Post
PROMPT action on the complaints
of Sens. Robert A. Taft (R-Ohio)
and Estes Kefauver (D-Tenn.) that
radio-TV networks refused them
time equivalent to that given Gen.
Dwight D. Eisenhower was prom-
ised by the FCC last week. At
week's end, the Commission was
awaiting comments on the com-
plaints from ABC, CBS and NBC.
Some observers thought the Com-
mission might act this week.
Both Senators Taft and Kefauver
held that radio-TV coverage of the
General's Abilene speech and sub-
sequent news conference was of a
political nature and that they
should have similar facilities
afforded them in accordance with
the mandate of Sec. 315 of the
Communications Act. Section 315
provides that if licensees permit
the use of their facilities to one
candidate, they must provide equal
time to all other candidates.
First refusal of time was made
by CBS which denied requests for
facilities equal to those allotted
Gen. Eisenhower by answering that
it considered the Abilene address
"a news event and not a political
speech" and therefore did not feel
that the equal - time provision
applied.
A similar CBS answer to Sen.
Kefauver, who had requested 30
minutes of AM-TV time immedi-
ately following the General's talk,
prompted Gael Sullivan, Mr. Kef-
auver's campaign manager, to say,
"It is inconceivable how anyone at
CBS could be so politically naive
as to assume that this is a fact."
Mr. Sullivan denounced radio-TV
coverage of the General's "first
political speech" as "a product of
high-priced hucksters . . . dreamed
up for the sole purpose of monopo-
lizing" broadcast time for one Re-
publican candidate.
ABC, reportedly asked by Sen.
Taft for broadcast time Friday,
was understood to have given a
negative answer on the grounds
that "All we are doing for Gen.
Eisenhower is what previously we
have done for you and other candi-
dates."
The network pointed out that it
had given free AM-TV coverage
to the Senator's talk in Detroit
Oct. 15, prior to its adopting in
January a policy of charging politi-
cal candidates commercial fees, and
noted that Gen. Eisenhower had
not had "available to him compara-
ble ABC radio and television time."
The network also pointed out that
it had not granted the General's
request for television time, since it
would have required line charges
' not incurred by its Detroit coverage
of the Taft talk.
A request to ABC from Sen.
Kefauver was understood to have
been answered similarly.
NBC denied time to Sen. Taft
earlier in the week on the basis
that the General's homecoming was
of national interest and could be
classified as deserving of legitimate
news coverage, and spokesmen ex-
plained that NBC coverage of Gen.
Eisenhower's activity was only in
proportion to that offered other
candidates while the General was
still overseas. The network further
explained that it did not consider
Sen. Kefauver, a Democratic candi-
date, in direct competition with the
General for the Republican nomina-
tion.
First Political Speech
WQXR New York, station of the
New York Times, carried its first
speech by a political candidate for
the Presidential nomination when
it broadcast the Abilene speech
Wednesday, and acceded to Sen.
Taft's request for equivalent air
time. The station will broadcast a
talk he is scheduled to give before
the National Republican Club in
New York from 1:30-2 p.m. EDT
Thursday.
Radio-TV coverage by major net-
works and many local stations
was almost constant as Gen. Eisen-
hower progressed through his
Pentagon press conference Tues-
day, his Abilene speech Wednesday
(Continued on page 36)
BROADCASTING • Telecasting
June 9, 1952 • Page 27
Program: Gen. Dwight D. Eisenhower's speech at Abilene, Kan., June 4, 7 p.m.
EDT; live on ABC Radio, CBS-TV, NBC Radio and TV; delayed broadcast on
CBS Radio.
DWIGHT D. EISENHOWER took his first excursion into politicking
by television last week under circumstances so technically amateurish
that they had a unique charm.
Insofar as appearances were concerned, his speech at Abilene could as
well have been the unseasonally * -
rainswept Fourth of July oration
doggedly delivered by the local
mayor to a drenched and dwindling
crowd in any of thousands of small
and medium-sized U.S. commu-
nities.
As Gen. Eisenhower spoke,
Abilene townsfolk scuttled back
and forth behind the platform,
where the speaker could not see
them but the television camera and
several million in the audience
could.
Applause was listless, for no
assembly standing in mud with
rain running down its necks can
be expected to muster enthusiasm
for anything but an end to its dis-
comfort.
An unidentified but loutish func-
tionary stood at the general's side,
attempting periodically to pump
up audience excitement by wildly
clapping his hands.
As for the general, he had, with-
in 24 hours, completed an astonish-
ing transformation. The day be-
fore he had worn his immaculate,
five-starred uniform to take leave
of the Army. At Abilene on tele-
vision he stood bare-headed in
the rain, wearing a nondescript
slicker. The poor quality of the
rain-blurred picture seemed to
have aged him overnight.
The appearances indeed were un-
prepossessing.
But despite the appearances, the
substance of the man came through.
Here again it was demonstrated
that television shows a man for
what he is, no matter what his
surroundings.
For all his military background
and its pomp and ceremony, Ike
seems essentially an unassuming
man. He seemed more than ever
so at Abilene. He spoke clearly
and with purpose. He read un-
falteringly. The flat, midwestern
voice was without theatrical effects
but neither was it monotonic.
Against appalling odds, Ike was
impressive. He should wear well
on television.
NBC SPOT SALES
Div. Structure Completed
REORGANIZATION of the adver-
tising and promotion division of
NBC's National Spot Sales Dept.,
in progress for the past several
months, has been completed,
Thomas B. McFadden, department
director, announced Thursday.
Two separate advertising and
promotion units, one each for radio
and television, have been estab-
lished under the new plan, with
Harold W. Shepard, manager of
sales development, advertising and
promotion for NBC Spot Sales, to
direct both units.
Seymour Vail, whose writing-
research background includes serv-
ice with two publishing houses, has
joined NBC as manager of the spot
radio advertising and promotion
unit, while the corresponding posi-
tion for television has been as-
signed to the department's Elliott
Eakin. Robert T. Howard, formerly
associated with WCAP Asbury
Park, N. J., and WCHU Charlottes-
ville, Va., will serve as spot radio
research supervisor, and the de-
partment's Alan Ewald will han-
dle spot TV research.
RED CROSS MEET
CBC Plans World Airing
HUNDREDS of news and actuality
programs will originate in 15
languages at the 18th International
Red Cross conference at Toronto
July 23 - Aug. 9. The Canadian
Broadcasting Corp. plans to pro-
vide broadcasting facilities for net-
works and stations throughout the
world.
W. John Dunlop, CBC supervisor
of institutional broadcasts, will
head the radio committee for the
conference. Radio co-ordinator will
be Richard H. Gluns.
Amateur Notice
WARNING was issued by FCC
last week that amateurs seeking
extra class ratings must submit
sufficient evidence of their holding
an amateur license prior to April
1917. This must be in the form
of license documents, correspond-
ence or sworn statement. Those
who held such license prior to April
1917 and now hold a general class
license are not required to take
code test or written element in
examination for the extra class
rating, comparable to advance
class, FCC officials explained.
BAB AD DRIVE
Mapped at N. Y. Meet
SPECIAL emphasis on radio cov-
erage by stations and networks
was called for in BAB's plans for
a national advertising campaign
to promote radio [B*T, June 2],
developed during a meeting of the
BAB advertising committee held
in New York Thursday.
Radio advertising, it was noted,
will be supplemented with news-
paper ads in major cities and space
in various trade magazines, accord-
ing to the committee, named to
work out themes and copy and to
select media for the pro-radio
drive. Under the chairmanship of
Louis Hausman, administrative
vice president of CBS Radio, the
advertising committee is working
on the campaign in conjunction
with BAB's permanent promotion
committee, headed by Donald W.
Thornburgh, president of WCAU
Philadelphia.
Members attending the Thurs-
day session included Robert A.
Schmid, MBS vice president; Wil-
liam McGrath, managing director
of WHDH Boston; H. Preston
Peters, president of Free & Peters;
Winslow Leighton, president of
WSNY Schenectady; Edgar Ko-
bak, chairman of the BAB execu-
tive committee; William B. Ryan,
BAB president, and Messrs. Haus-
man and Thornburgh.
'FREE' ADS
FTC Clearing Docket
FEDERAL TRADE Commission
last week claimed it is "rapidly
clearing" its docket of "many 'free
goods' cases" since deciding that
the word "free" should be banned
from advertising claims such as in
the Book-of-the-Month case.
FTC said 33 firms have notified
it that they have "voluntarily dis-
continued use of the word ... in
advertising their products." Cases
are being settled administratively
through correspondence at a mini-
mum of expense, the commission
noted, asserting, "This coopera-
tion from advertisers is encourag-
ing. It means they are in accord
with the commission's policy. . . .
It also means that these cases will
not have to be litigated and there
will be ... a saving of time and
money."
There had been signs of confu-
sion among agency, advertiser and
station circles over the word's use
in broadcast and published adver-
tising claims [B*T, May 26].
Togio to L&N
A THIRD new executive, Adolph
J. Togio, is to join the new Lennen
& Newell agency, it was an-
nounced last week (see earlier
story, page 80). Mr. Togio, who
resigned as vice president of Wil-
liam Esty & Co., New York, is to
become vice president, general
manager and member of the board
of L&N.
RTMA MEET
Sarnoff To Be Honored
FIRST Medal of Honor awarded by
Radio-Television Mfrs. Assn. will
be presented to Brig. Gen. David
Sarnoff, board chairman of RCA.
at the 28th annual RTMA conven-
tion June 23-26 at the Palmer
House, Chicago.
The award goes to Gen. Sarnoff
"for his outstanding contributions
to the advancement of the radio-
television industry."
Presentation will be made during
the annual RTMA banquet June 26.
The entertainment program will
feature Rise Stevens, opera singer,
who will appear through courtesy
of RCA and NBC.
Set, parts, tube and equip-
ment manufacturers will meet in
separate sessions during the four
day industry conference, according
to James D. Secrest, RTMA gen
eral manager. Divisional member-
ship meetings will be followed by
election of officers and directors
for the new fiscal year. Past of
ficers and directors of RTMA wil
be honored at a June 25 dinner
with present officers and directors
as hosts.
John T. Koehler, chairman of
the Renegotiation Board, will speak
at the June 25 luncheon on admin
istration of renegotiation legisla
tion as it affects radio and elec
tronic manufacturers. The RTMA
Government Relations Section ha:
asked clarification of some prob-
lems of renegotiation.
The election involves 17 directors
as well as chairmen of the five di-
visions and executive committees,
The board of directors on the final
day will elect a chairman, five vice
presidents, a treasurer and other
association officers. RTMA Presi
dent Glen McDaniel is not involved
in the election process since he is
serving a three-year term. Robert
C. Sprague is current RTMA board
chairman and will preside at the
board meeting.
President McDaniel and Leslie
F. Muter, RTMA treasurer and co
chairman of the convention com
mittee, will make their reports to
the membership at the closing
luncheon. Co-chairman of the com
mittee is Charles M. Hofman.
Alford Promoted
ROBERT H. ALFORD, attorney
with the Renewal and Transfe:
Division of FCC's Broadcast Bu
reau, last week was appointed chief
of the Transfer Branch of that di-
vision. He succeeds Walter Powell
who earlier had been promoted to
division chief. Mr. Alford last week
also was promoted from captain
to major in the reserve of the
Judge Advocate General Corps of
the Army. From December 1953
until April this year he was on
military leave from FCC to serv
on active duty with the Army at
Fort Meade, Md. A 1940 graduats
of Harvard Law School, Mr. Al-
ford joined the FCC as an attorney
in 1945.
Page 28 • June 9, 1952
BROADCASTING • Telecasting
OPERATOR RULES
FCC Solicits Comments
PROPOSALS for changes in FCC's
transmitter operator requirements,
which would eliminate the en-
gineering headaches of a substan-
tial proportion of the country's
AM stations and many FM outlets,
were issued by the Commission last
week.
Requested in petitions filed
earlier with the FCC by NARTB
[B*T, May 12, Feb. 4], the pro-
posals involve:
(1) Persons holding less than first
class radiotelephone operator permits
would be allowed to stand regular
transmitter watches at AM and FM
stations employing non-directional
antennas and operating with power
of 10 kw or less.
(2) Remote control of the trans-
mitters of such stations would be al-
lowed.
FCC did not specifically propose
to make the operator requirement
changes requested by NARTB, but
the notice of proposed rule-making
said the "Commission believes that
the information contained in the
petition . . . raises questions of
sufficient importance as to warrant
the institution at this time of rule
making proceedings looking toward
the possible adoption of amend-
ments to the Commission's rules of
the nature discussed in the peti-
tion."
If adopted, observers noted, the
practical effect of the changes
would be to ease the staff and oper-
ating cost problems of virtually all
local channel stations, a substantial
number of daytime-only outlets and
many other AM and FM stations.
On First Class Operator
The changes would not permit
stations to operate without any
first class engineer, however, FCC
officials pointed out. They only
would relax the requirement for a
first-class operator to personally
attend a transmitter all the time
it is operating, as is necessary now,
and would permit remote control
operation of certain transmitters.
Inviting comments by Aug. 4,
FCC outlined a number of ques-
tions to which information pertain-
ing to the proposals is desired.
Two of the questions touched on
fulfillment of emergency operation
under the Conelrad plan (control of
electronic radiation to prevent
enemy planes from "homing" on
broadcast signals).
In a separate action, the Com-
mission waived provisions of its
rules and granted special tem-
porary authority to WTIP Charles-
ton, W. Va., to operate its trans-
mitter by remote control. At the
same time, WGNC Gastonia, N. C,
was granted special authority to
operate its transmitter by "remote
supervision," that is, by a re-
stricted-permit operator who would
be under the supervision of a first-
class operator located at the trans-
mitter of WGNC-FM, seven miles
distant.
Both special authorizations are
reported the first of their kind to
be permitted by the Commission
with respect to commercial broad-
cast stations.
WTIP is a 250 w fulltime station
on 1240 kc. WGNC is assigned
1450 kc with 250 w fulltime. Both
outlets noted operating economies
would be possible while WTIP par-
ticularly cited the "acute shortage
of operating personnel."
In substance, NARTB's proposed
amendments to the Commission's
operator rules would authorize re-
stricted operators to put a station
on and off the air, keep the trans-
mitter log, make external tuning
adjustments, make such other
minor adjustments as may be re-
quired as a result of primary power
supply variations and failures and
make replacement of only such de-
fective parts as tubes, fuses and
other components designed for
simple plug-in replacement.
The changes would require each
station to employ a first-class man
to be responsible for and make all
internal tuning adjustments, major
repairs and overhauls and all other
technical installations or correc-
tions not authorized to be done by
a lower class operator.
NARTB originally had asked for
the proposed changes to apply to
stations of maximum power of 5
kw, but revised its request a fort-
night ago to specify 10 kw.
For about a year FCC has per-
mitted stations to operate with
less than a first-class operator at
the transmitter for up to 120 days
under emergency conditions. These
temporary authorizations are
cleared by FCC field engineering
offices.
During World War II the Com-
mission similarly relaxed its trans-
mitter operator requirements but
this was terminated in 1946 when
the number of engineers available
returned to normal.
The Commission in 1948 proposed
to revise its operator licensing re-
quirements and held a hearing on
the matter, but declined to take
positive action on the grounds that
insufficient evidence had been pre-
sented by broadcasters to support
Sorry, No Regulation
FCC DOESN'T regulate the
set repair business. The
Commission put out a pub-
lic notice to that effect last
week after it learned in sev-
eral instances that radio and
TV home repair services have
advertised such services or
their service personnel as be-
ing "licensed by FCC." The
Commission explained it is
"not authorized by law and
does not license persons to
engage in the business of in-
stalling or repairing radio
and television home receiving
sets."
the revision. The proposed re-
visions at that time would have
made operator licenses more nearly
match the size of the station.
NARTB's petition explained the
proposed changes would involve no
degradation of the engineering
standards of any station and will
permit many stations, particularly
those smaller stations in less
densely-populated areas, to improve
and expand their program service.
The petition pointed out the re-
(Continued on page 92)
MAINE RADIO HOMES %% gggt^cggu,
RADIO ownership in the state of
Maine had reached 96% when the
1950 decennial Census was taken,
with highest concentration of radio
homes reported in the city of South
Portland, 99.5%. In the Portland
urban area 98% of homes had
radios, according to Housing Census
figures compiled by the U. S. Cen-
sus Bureau.
Because of lack of nearby TV
service, the percentage of TV
homes in April 1950 was low,
amounting to 1.2%. Highest con-
centrations were found in the city
of Sanford, 6.5%, and York County,
4.5%. At the time the census was
taken, there were fewer than five
million 'sets in the nation whereas
ownership now runs over three
times that figure.
Urban radio concentration, 97.8%
of homes, was compared to 96.2% of
urban and rural nonfarm homes,
94.6% of the rural farm homes and
93.9 % of rural nonfarm homes.
RADIO AND TELEVISION— 1950 U. S. CENSUS OF HOUSING— MAINE
RADIO
TELEVISION
Area
E
With Radio
With
TV
Total
Populati.
Total
occupied
dwelling
units
Number
reporting
Number
Percent
1940
Radio
Homes
Number
reporting
Number
Percent
913,774 254,443 251,510 241,470 96.0 184,348 250,105 2,965 1.2
Urban
Rural nonfarm
Rural farm
Urban Places —
Auburn
Augusta
Bath
Biddeford
Lewiston
Portland
Saco
Sanford (uninc.)
South Portland
Waterville
Westbrook
Counties
Androscoggin
Aroostook
Cumberland
Franklin
Hancock
Kennebec
Knox
Lincoln
Oxford
Pennobscot
791,946
472,000
319,946
121,828
23,134
20,913
31,558
10,644
20,836
40,974
77,634
10,324
11,094
21,866
18,287
12,284
83,594
96,039
169,201
20,682
32,105
83,881
28,121
18,004
44,221
103,198
18,617
20,91 1
39,785
21,687
35,187
-1,541
223,630
133,950
89,680
30,813
6,889
5,586
8,482
3,188
5,823
11,372
23,108
2,943
3,331
5,987
5,053
3,506
23,691
22,524
48,437
5,824
9,940
22,950
8,837
5,467
12,027
28,336
5,420
6,159
11,359
6,311
10,395
26,766
220,830 212,460 96.2
132,520 129,550 97.8
88,310 82,910 93.9
30,680 29,010 94.6
154,101 219,610 2,730
80,245 131,795 1,620
73,856 87,815 1,110
30,495 30,495 235
6,750
5,530
8,375
3,055
5,830
11,350
22,835
2,840
3,330
5,930
5,050
3,455
23,575
22,380
47,950
5,730
9,785
22,740
8,735
5,390
11,920
27,860
5,355
6,040
11,120
6,220
10,355
26,355
6,600 97.8
5,405 97.7
8,245 98.4
2,930 95.9
5,730 98.3
11,170 98.4
22,375 98.0
2,790 98.2
3,265 98.0
5,900 99.5
4,965 98.3
3,390 98.1
Sagadahoc
Somerset
Waldo
Washington
York
Standard Metropolitan Area figures not available for 1940.
* Not available or not comparable.
SOURCE: Bureau of the Census, Department of Commerce, Washington 25, D. C.
23,015
21,240
46,900
5,280
9,190
22,010
8,270
5,020
11,215
26,915
5,115
5,735
10,270
5,875
9,685
25,735
97.6
94.9
97.8
92.1
96^8
94.7
93.1
94.1
96.6
95.5
95.0
92.4
94.5
97^6
6,923
2,514
4,349
8,568
18,096
2,055
3,951
3,712
2,708
17,657
14,031
34,977
4,266
7,501
16,464
6,704
3,859
9,047
21,146
4,156
4,558
8,279
4,547
7,816
19,340
6,750
5,545
8,320
3,055
5,830
11,350
22,665
2,840
3,330
5,905
5,030
23,570
21,810
47,695
5,720
9,760
22,730
8,730
5,345
11,680
27,725
5,340
6,050
11,090
6,225
10,330
26,305
255 1.1
140 0.6
445 0.9
30 0.6
25 0.4
60 0.5
35 0.6
80 0.8
1,195 4.5
The statistics in this table
are extracted from a final re-
port of the 1950 Census of
Housing, Series H-A, No. 19,
for Maine, which will be avail-
able in about six weeks from
the Superintendent of Docu-
ments, Washington 25, D. C, at
350 per copy.
Statistics on distribution of
the population in Maine are
presented in a final report of
the 1950 Census of Population,
Series P-A, No. 19, now avail-
able from the Superintendent
of Documents at 15< a copy.
Descriptions and maps of "ur-
banized areas" are presented
in this report.
Statistics on characteristics
of the population in Maine are
presented in a final report of
the 1950 Census of Population,
Series P-B, No. 19, available
from the Superintendent of
Documents, at 35«> a copy. De-
scriptions of Standard Metro-
politan Areas are presented in
this report.
A Standard Metropolitan
Area is generally described as
a county or group of con-
tiguous counties with at least
one city of 50,000 or more. In
New England, it is defined on
a town or city rather than
county basis.
An urbanized area contains
at least one city of 50,000 or
more and includes surrounding
closely settled incorporated and
unincorporated areas.
BROADCASTING • Telecasting
June 9, 1952 • Page 29
NARTB BOARDS
Radio, TV Units Set
Meetings This Week
XARTB'S two boards of directors — Radio Board and Television Board —
will hold separate meetings this week to take up financial, membership
and related problems.
The Television Board meets Monday (today) and Tuesday at The
Homestead, Hot Springs, Va. This ★
board last met during the NARTB
convention in Chicago March 31-
April 2.
The Radio Board meets Thurs-
day-Friday at NARTB headquar-
ters in Washington, first meeting
since the two boards met jointly
at Bandera, Tex., in mid-February.
Appointment of two board com-
mittees was announced last week
by President Harold E. Fellows.
They will handle arrangements for
the 1953 NARTB convention in
Los Angeles and problems dealing
with association by-laws.
Clair R. McCollough, WGAL
Lancaster, Pa., was appointed
chairman of the special conven-
tion committee. Size of this com-
mittee has been expanded to in-
clude both board members and
broadcasters not now on the board.
The group will meet June 24 at the
Palmer House, Chicago, to start
work on arrangements for the 1953
meeting.
Serving with Chairman McCol-
lough are Hugh Terry, KLZ Den-
ver; Albert D. Johnson, KOY
Phoenix; Calvin J. Smith, KFAC
Los Angeles; Howard Lane, Mar-
shall Field stations; Henry W.
Slavick, WMC Memphis; Jack
Harris, KPRC Houston. Mr. Lane
is a past chairman of the conven-
tion committee.
By-Laws Committee
The by-laws committee, compris-
ing board members, again is headed
by A. D. Willard Jr., WGAC
Augusta, Ga. Leonard Kapner,
WCAE Pittsburgh, was re-ap-
pointed. New members are Merrill
Lindsay, WSOY Decatur, 111.;
Robert D. Swezey, WDSU New
Orleans; Kenneth Carter, WAAM
(TV) Baltimore.
NARTB's Radio Board will cope
with TV's inroads on listening and
the sagging trend in network AM
rates. The association's AM Com-
mittee at a May 22 meeting [B«T,
May 26] adopted a resolution call-
ing for one of the most funda-
mental research jobs in recent
radio history. Richard Allerton,
NARTB director of research, will
conduct a study of radio station
operations to find out why some
stations are successful and others
are not. Preliminary studies show
radio is priced too low in most
markets, according to Mr. Allerton.
Paul W. Morency, chairman of
the All-Radio Affiliates Committee,
will repoi't on work of that group,
including an Advertising Research
Foundation study of audience meas-
urement services. This study is
designed to show the value of each
type of measurement service, with
weaknesses and limitations delin-
eated. Edgar Kobak, WTWA
Thomson, Ga., an NARTB radio
director, is president of ARF,
which is supported by agencies,
Page 30 • June 9, 1952
advertisers and media.
Both radio and TV groups are
scheduled to consider the question
of NARTB membership and study
results of the new combination
dues plan under which discounts
are given for stations under com-
mon ownership. Both boards will
review progress of the "Register
and Vote" campaign sponsored
jointly with American Heritage
Foundation.
Financial problems will be taken
up by the boards. The TV Div. of
NARTB operates with an autonom-
ous budget aside from the basic
865,000 payment made to the as-
sociation for overhead. Both radio
and TV budgets, approved in
February for the fiscal year which
started April 1, are on a three-
month basis.
A report on the operation of the
Television Code will be made to
.the TV Board by the Television
Code Review Board headed by John
E. Fetzer, WKZO-TV Kalamazoo.
The code body met last Thursday
and Friday in Washington (see
story page 5).
Both radio and TV directors will
be given legislative reviews sum-
ming up current Washington devel-
opments (see radio-TV probe story
page 27).
The radio group will hear reports
on work of special committees han-
dling the effort to secure amend-
ment of FCC rules covering tran-
scription identification and relax-
ing of rules covering first-class
operators and remote operation of
transmitters (see remote .story
page 29).
SUN GLASS SPOTS
Station Free Time Asked
PACKET of "spot announcements"
for free broadcast has been re-
ceived by stations from the public
information department of Sun
Glass Institute, 511 Fifth Ave.,
New York.
"As a public service the Sun
Glass Institute has put together
the following brief spot announce-
ments with particular reference to
motorists," stations are advised.
Obviously pleased with its public
service approach, the Institute
adds, "You will be performing a
public service by bringing these
facts to the attention of thousands
who may be gambling with their
safety."
It's especially timely to carry
the announcement, according to the
Institute, "with warm sunny
weather upon us." Without being
obviously commercial about it, the
Institute warns, "Scientists and eye
specialists have been warning the
public to use care in safeguarding
their eyes from too much sun."
Mr. McCOLLOUGH
. . . chairman of special
convention committee
RACING NEWS
Radio-TV Not in WU Order
TRANSMISSION of racing news
to radio and TV stations will not
be affected under provisions of
Western Union's proposed tariff
revision, which was described last
week in a day-and-a-half hearing
before FCC Hearing Examiner
Fanney N. Litvin.
FCC itself, however, has been
studying race broadcasts with
respect to their possible use in
illegal gambling and has designated
for hearing the licenses of 16 sta-
tions [B*T, May 26, March 3].
Western Union told the Com-
mission it seeks to further restrict
the people it may serve with racing
wires to prevent illegal use of the
legitimate n«ws information. The
new tariff would permit the leasing
of such facilities only to radio and
TV stations, to press associations
and to publications and newspapers
having second-class mailing privi-
leges.
In the past, Western Union ex-
plained, it has been possible for
a certain subscriber to qualify as a
"news service" and to order
"drops" in pool rooms and other
unidentified locations. In such
cases, Western Union would not
know how the information was be-
ing employed, it maintained.
"While transmission over leased
wire facilities is by the subscriber
and not the telegraph company,"
Western Union's Walter Seming-
sen told FCC, "Western Union
does not undertake to censor the
information transmitted. However,
under the existing tariff ... all
lessees must agree that facilities
will not be used for any illegal
purpose. The company promptly
discontinues service if it receives
notice from a recognized law en-
forcement agency that the service
is being used contrary to law."
FCC has not been concerned
with race information broadcasts
as such, but only with respect to
the rapidity with which race
results are aired and the amount
of detail given, i.e., betting odds,
track conditions, scratches, and
jockey changes.
ANTI-CENSORSHIP
Johnston Urges Media Unity
ERIC JOHNSTON, president, Mo-
tion Picture Assn. of America, last
week called for all media to present
a united front against encroach-
ments of censorship.
The MPAA president warned
that when one medium is threatened
by censorship, all are threatened.
Mr. Johnston spoke Wednesday
before some 130 newspaper editors
and motion picture representatives
at the Hartford Times' Motion Pic- ,
ture Industry Symposium, held at
the Times Tower atop Talcott Mt.
near Hartford. The Hartford
Times is licensee of WTHT Hart-
ford. Mr. Johnston said:
The screen has been fighting for
freedom of expression. Just recently
we won a magnificent, though not yet
complete, victory in the Supreme Court
of the U. S. The Court said that the
motion picture is entitled to the free
speech and free press guaranties of the
Constitution.
In line with this principle, the Su-
preme Court has cut away some of the
shackles of motion picture censorship.
We shall keep on fighting until the last
knot is slashed, and the screen, as a
matter of constitutional right, enjoys
the same liberties and freedoms as the
press.
Leveling a criticism at news-
papers in general, Mr. Johnston
reminded his audience that, "Some-
times, I want to tell you, we have
felt pretty lonely in our fight for
freedom. We haven't always had
an awful lot of help. Sometimes,
even we have found that the press
— with its championship belt tight
around its middle — has been indif-
ferent to what has happened to the
screen.
"I'm confident, though," he add-
ed, "that day is just about over.
I think the press realizes that when
one medium of expression is at-
tacked, it's a knockout punch to
them all."
Driving home this point, the
MPAA president declared, "It's a
knockout punch to us all whenever
a state censors a motion picture.
"It's a knockout punch to us all
whenever government seeks to
censor radio or television.
"It's a knockout punch to us all
when a medium of the press —
magazines and books — must answer
to a congressional inquisition.
"If any one of us sits back and
allows these serious threats to free-
dom of expression to go unchal-
lenged," Mr. Johnston warned, "all
of us will be the victims — and the
whole structure of our basic liber-
ties will be endangered.
"We should all put on our gloves
and get into this fight," he declared.
FTC Cites Firm
HYMAN KATZ and Louis Gins-
berg, trading as Penn Upholstering
Co., Baltimore, are charged in a
Federal Trade Commission com-
plaint with misrepresenting the
quality and value of their reuphol-
stering work and the materials
they use. Firm is said to have
falsely represented its work in
radio and TV commercials as well
as in other media. Hearing was
set for Washington, July 10.
OADCASTING • Telecasting
More Sampled foam t6e
WHO
Gentlemen :
I want to express my thanks and ap-
preciation for the last several years of
public service that you have given to the
general public and also to motoring pub-
lic in general.
Many times in the past, your news as
to the weather and complete road con-
ditions has altered our course of high-
way travel. My only hope is that in the
near future, other states might follow
in your path to help in so complete a
safety measure. Regular weather re-
ports given out by most stations are not
enough to be of much help when over
the road truck traffic is depending on
positive conditions. You will probably
never hear of it, but your station has
saved the Trucking Industry many
thousands of dollars by its road con-
ditions report.
I, for one, was delayed in a nearby
state for two days because of icy high-
ways. Before starting I had tried to
contact local police and newspapers for
weather conditions and with little suc-
cess. The report was, colder. I could
not reach WHO as we were too far
away. If I could have reached your
station, I could have altered my route
and would not have had any additional
mileage. I also made a trip into the
snow area of South Dakota last winter
on the strength of your station's weather
report.
There are more motorists who depend
on WHO for their news and road con-
ditions than from any other source. I,
for one, am very grateful for having an
Iowa station that is interested in the
safety of its motoring public.
J. E. McCuLLOUGH
McCullough Transfer Co.
Mt. Pleasant, Iowa
Dear Mr. Woods :
Your courtesy in making it possible
for some movie scenes to be taken in
the WHO studio was greatly appreci-
ated. It was a joy to work with you
and members of your staff who co-
operated so fine in making arrangements
for this filming as well as participating
in it.
When the first contact was made with
you it was not our intention to spend so
much time in your studio. However, it
did mean a great deal to the folks from
the International Film Foundation as
well as for the other participants to be
able to take the other sequence of the
class also in the studio.
Thanks so much for your help and
if we may ever be of assistance to you
do not hesitate to call on the Extension
Service.
Sincerely yours,
Louise M. Rosenfeld
Assistant Director
Cooperative Extension Work
State of Iowa
Gentlemen :
I wish to extend to you the thanks of
our community for your announcements
for our school and also for the Lions
Club. It is a wonderful service. Your
coverage is nearly 100% here.
We heard you say how many an-
nouncements you made in those few
days. Would you mind sending me
that number?
Thanks so much.
Yours,
L. R. Welker
Pres., Murray School Board,
and also Lions Club Member
Murray, Iowa
Dear Sir:
Thank you very much for your won-
derful cooperation in scheduling our
spot announcements.
It is only through such a program
that we can hope to compile the statistics
necessary to carry on our work — to find
the cause and cure of multiple sclerosis.
Your valued assistance in helping us
achieve our aim is sincerely appreciated.
Cordially,
Cornelius H. Traeger, M.D.
Medical Director
National Multiple Sclerosis Society
New York, N.Y.
Dear Mr. Woods :
We want to thank WHO for the fine
cooperation in presenting the Quiz Kids
program on Saturday, March 11. We
have heard many excellent comments
about this program. We hope that it
measured up to your professional
standards.
The children seemed to enjoy them-
selves and we felt that they were re-
markably poised. All the WHO per-
sonnel with whom we worked were
most cooperative.
Thank you again for the opportunity
that you gave us to show our interest in
handicapped children and to demonstrate
their ability. "
Yours sincerely,
Mrs. Dorothy Phillips
Executive Director
Society for Crippled Children
and Adults, Inc.
Des Moines, Iowa
Gentlemen :
I greatly appreciate your broadcasting
the program "The New Frontier." Such
programs should be an important factor
in the effort to eliminate prejudice. I
hope that they may continue.
Yours sincerely,
Erma X. Anderson
Des Moines, Iowa
^^pnotch time buyers have told us their work some-
times makes them too "statistical" — sometimes makes
them forget that what they're really trying to buy is
listeners — confidence — friends.
Out here at WHO, we've created millions of friends
who know we have earned their confidence. Our mail-
bags prove it. So do our advertisers' sales records,
month after month and year after year. ...
WIHI®
*/or Iowa PLUS +
Des Moines . . . 50,000 Watts
Col. B. J. Palmer, President
P. A. Loyet, Resident Manager
FREE & PETERS, INC., National Representatives
For Posterity
CHART I
COST PER M
PER CENT INCREASE OR DECREASE
A RADIO transcription was
among memorabilia of 1952
to be included in a sealed
metal box placed in the
cornerstone of the new $275,-
000 administration building
at the Port of Seattle's Fish-
ermen's Terminal. Tran-
scription so honored was of
an interview by W. B. Heil,
KOMO Seattle's The Old
Boat Puller. The Old Boat
Puller is aired six days week-
ly and directed at Puget
Sound area commercial fish-
ermen.
Spot Costs Down
(Continued from page 23)
magazines and the increased mil-
line rates of newspapers on the
basis of circulation without consid-
ering readership, but when he came
to figure radio costs he introduced
a new element — listenership — the
parallel to which he did not apply
to the print media."
NARTSR commented that while
"print media are bought on circu-
lation, with minor after-measure-
ment," broadcast media are pur-
chased on "the circulation equiva-
lent of radio sets and radio homes,
plus audience measurement for
each quarter-hour, each program,
announcement, station break. The
measurement beyond circulation in
broadcasting is there, even though
it is universally admitted that the
ratings underestimate the real lis-
tening audience."
Secondary set listening, out-of-
home listening, portable sets, auto
sets, store sets, etc., not covered
adequately by ratings, are all
pluses for spot radio, NARTSR
noted.
The increase in spot radio time
sales from $45.7 million in 1941 to
$134 million in 1951 enabled sta-
tion operators to absorb increased
operating costs instead of passing
all of them along in increased rates,
giving advertisers using this me-
dium the benefit of lower unit costs
produced by the increased volume
TABLE I
SPOT RADIO
1941
MILLINE RATE - SUNDAY NEWSPAPERS-
MILLINE RATE - MORNING NEWSPAPERS-
MAGAZINES - BLACK & WHITE PAGE
MILLINE RATE - EVENING NEWSPAPERS-
Source:
Magazines — Magazine Advertising Bureau
Newspapers — Editor and Publisher Year Book 1951
Radio — Statistical Tabulating Company compilation of matched sample 93 stations'
BROADCASTING . TELECASTING Magazine estimate of radio sets and families.
of spot business, NARTSR point-
ed out.
The data in the accompanying
charts and tables should make the
advertiser "quite happy," NARTSR
concluded. "His advertising mes -
sages in all media cost less than
the per cent increase in significant
economic fields, so the advertiser
is able to buy his advertising in
any one of these three major
media at a price that represents in
two of them only a fraction of the
general increase in commodity and
other prices, and in the third (spot
radio) at an actual decrease."
NFL Suit Delay Seen
THE NATIONAL Football League
trial, scheduled for June 16 in
Federal Court at Philadelphia, may
be postponed a week. The league
is charged with violating the Sher-
man Anti-Trust act by curtailing
telecasts and broadcasts of its
games. U. S. District Court Judge
Allan K. Grim indicated at a pre-
trial conference with attorneys
that the trial date might be de-
layed because of a civil suit now
in its third week in his court.
1951
$22.14
103,250,000(2)
45,850,000(2)
20,000,000(2)
9,000,000
+ 36.1(1)
+ 84.3
+ 54.4
+ 135.2
Class A, Announcement Rate $16.27
Radio Sets in Use 56,000,000
Number of Radio Families 29,700,000
Auto sets in use (3) 8,500,000
Estimated sales radio sets 1952
The 93 stations in the sample were selected by power and location
in direct proportion to the total number of stations in the United
States. However, more network affiliates are used in compilation pro-
portionately than non-network affiliates.
(1) — Rate increases other Class A time segments; One Hour 12.8%;
Half Hour 13.3%; Quarter Hour 16.3%.
(2) — BROADCASTING Yearbook.
(3) — Included in Total Sets in Use.
TABLE III
NEWSPAPERS
1941
Morning
Evening
Sunday
1951
Moming
Evening
Sunday
$38,134
90,939
69,284
82,799
167,452
129,827
Number
of Papers
377
Milline
Rate
$2.31
3.55
2.07
2.80
4.06
2.54
Increase
1951 over 1941
21.2%
14.4%
22.7%
Source: Editor and Publisher Yearbook 1951.
Page 32 • June 9, 1952
TABLE II
MAGA2INES
No. of
Magazines
45
Cost Per
Circulation
Black and White
Page Rate
61,623,500 $154,469 2.51
79,658,600 237,324 2.98
Increase Cost Per Thousand 18.7%
Advertising Bureau.
TABLE IV
Economic Factors Affecting Cost Per Thousand For
Advertising Media
Bureau of Labor Statistics
All Commodities
Foods
Consumers Price Index —
All Items
Total Families
Average Disposable
Income Per Family
July
July
Per Cent
1941
1951
Increase
= 100)
88.8
179.5
102.
84.7
186.0
119.6
105.3
185.5
76.2
January
January
1941
1951
35,462,000
44,167,000
24.5
$2,566
$4,995
94.6
BAN RESOLUTION
Senate Action Unlikely
ASSURANCES that the resolution
banning radio microphones and TV
cameras from open Senate commit-
tee hearings [B»T, May 26] would
not be pressed in the Rules Com-
mittee was given last week by Sen.
Carl Hayden (D-Ariz.).
In a conference with NARTB
Government Relations Director
Ralph Hardy, the chairman of the
Senate Rules Committee said he
doubted whether anything could be
done on the resolution since ad-
journment was only a month away.
He expressed the belief that a
more favorable time for considera-
tion of the resolution might be in
the new Congress next year. At
that time, he said, if the Rules Com-
mittee decided to give the ban seri-
ous consideration, the industry
would have full and fair hearing.
The resolution has been referred
to the Subcommittee on Rules.
Members are Sens. Hayden, A. S.
Mike Monroney (D-Wyo.) and Mar-
garet Chase Smith (R-Me.)
Sen. McCarran's resolution would
ban radio, TV, electrical recording
instruments and still photographers
from Senate public hearings. It
would accomplish this by adding a
new rule to the Senate standing
rules, providing that no Senate
committee could permit radio, TV,
recordings or photographs to be
made in the room in which the
committee meetings were taking
place.
RWG STRIKE
May Be at Convention Time
RADIO WRITERS Guild, which
has been waiting since its network
contracts expired Oct. 1 to settle
news writers' grievances, may wait
a few weeks longer to call its strike
at a time when the networks would
be hardest hit: During national
political conventions in July, when
news writers will be at a premium.
The union, which had voted to
strike some weeks ago and had
received strike approval from its
parent, Authors' League of Amer
ica, reported last week that a
strategy meeting — between its
strategy and strike committees —
was to be held late in the week.
This follows the return of Ira
Marion, eastern region vice presi-
dent, from Hollywood conferences
with west coast and central RWG
unit representatives. Mr. Marion
reported only that his union was
trying to arrange "a tight time
schedule" before walking out.
Federal mediation, which has
continued in spite of the union's
vote to strike against NBC, CBS
and ABC, has not made much prog-
ress in seeking commercial fees
for network staff newswriters.
Union argues that its members de-
serve increases, not only because
other unions have been granted
them, but because more and more
staffers are working on new radio
documentaries which combine nar-
ration and tape recorded segments.
BROADCASTING • Telecasting!
Like onions go with hamburgers
That's how profitable advertising goes with W-I-T-H in Baltimore! And how the
local merchants do know it! W-I-T-H regularly carries the advertising of twice as many of
them as any other station in town.
Here's why: W-I-T-H delivers more listeners-per-dollar than any other radio or TV station
in Baltimore. And this BIG audience, at such LOW rates, produces low-cost results!
W-I-T-H can do it for you too. Get in on this natural combination — low-cost, resultful
advertising and W-I-T-H. Your Forjoe man will give you all the details.
IN BALTIMORE
TOM TINS LEY, PRESIDENT • REPRESENTED BY FORJOE AND COMPANY
ROADCASTING • Telecasting
June 9, 1952 • Page 33
First or Second in
Quarter Hours
Between 6 a.m. and 7p.m.
'Morals7 Inquiry Hears 'Drys'
(Continued from page 27)
WFBR "HOME-GROWN"
SHOWS OUTSTANDING
IN AUDIENCE AND
RESPONSE!
Looking for a place to put
your minute spots in Balti-
more? Pick the WFBR
' ' home-growns' ' — outstand-
ing participation shows! For
instance:
Completely outclasses its
field— No. 1 show of its kind!
MELODY BALLROOM
Top-rated disc jockey show
in Baltimore!
NELSON BAKER SHOW
1st in its time period!
EVERY WOMAN'S HOUR
Top-rated 30 - minute
woman's show!
SHOPPIN FUN
Top locally produced show
in its period!
MORNING IN MARYLAND
Misses being tops for 3 -hour
period by a fraction!
Buy where the top shows
are — buy on . . .
'Jan.-Feb. 1952
Pulte Report
ABC NETWORK
5000 WATTS IN BALTIMORE, MD.
ABC radio commentator Paul Har-
vey told the subcommittee. The
low level of radio and TV programs
is due to the fact that performers,
particularly comedians, reflect the
"bawdy night life" environment of
Broadway and "Manhattan studio
audiences," he charged.
As to newscasts, he referred to
an "independent" 1944 survey of 38
radio commentators showing that
only five could be considered of
right wing persuasion and that
only one newscast originated west
of the Hudson or Potomac Rivers.
He declined to discuss individual
commentators, but referred to
them as "night club and Greenwich
Village commentators."
Mr. Harvey, who is on the ABC
radio network five days a week
(1-1:15 p.m.) and on Sunday
nights (10-10:15 p.m.) originating
in Chicago, cited The Thin Man
series which, he said, made him
blush even in front of his wife.
"The subtleties and varying de-
grees of purple humor," Mr. Har-
vey said, "are rarely sufficient in
single cases to inspire a housewife
in Colorado to object."
Defends Home Town
Mr. Harvey's references to the
pernicious influence of New York
roused Rep. Klein to a spirited de-
fense of his native city. Most New
Yorkers, he said, were as provin-
cial, as residents of other areas,
and were not steeped in, corrup-
tion and sex as intimated by Mr.
Harvey. Most studio audiences are
filled with people from out of town,
he said. When Rep. J. Edgar
Chenoweth (R-Col.) remarked that
New York could not be considered
part of America, he drew a heated
rejoinder from Rep. Klein.
Strongest objection to beer and
wine advertising was presented by
Miss Smart. She documented her
statement with a review of one
afternoon and evening of viewing
of WNBW (TV), the NBC station
in Washington.
Excerpts of her comments on
what she saw follow:
It started out with a rather good play
at 4 p.m. . . . but the background of
the story is an alleged murder . . .
brings in question of mercy deaths.
Then at 5:15 the "Gabby Hayes Show,"
a western — and most westerns deal with
scenes of violence . . . followed "Howdy
Doody" . . . and then "The Range
Busters" — more shooting and more vio-
lence. At 6:50 there was an ad for
Gunther's Dry Beer . . . "We're hav-
ing a party — how about you. Yes, you
can enjoy glass, after glass, after glass."
Note the suggestion to drink to excess
. . . "Kukla, Fran & Ollie" followed
shortly. Then some very low necklines
on the "Willis Conover Show," dropped
almost off the shoulders. Dinah Shore
and a plunging neckline. At 8:15 a
repetition of "Go, Get Gunther." Some
cigarette ads. Groucho Marx, in "You
Bet Your Life," questioning a young
woman who says she's a "skip chaser"
(meaning a person who pursues delin-
quent debtors). He remarks, "A strip-
teaser. That's fine. I'm tired of this
namby-pamby stuff." At 8:30, "Treas-
ury Men in Action" chasing and un-
earthing a still. At 9 o'clock some more
police action uncovering a jewel rob-
bery. Later on "Private Eye" and kid-
napping. Then "Foreign Intrigue," a
thriller chase . . ., by Ballentine's. "If
you're at your favorite tavern, order up.
If you're at home get a bottle out of
the refrigerator." The hero, the for-
eign correspondent, drinks the beer to
encourage the audience to do likewise.
Among other programs at which
Miss Smart pointed the finger of
distaste were Pick Temple's Cow-
boy Playhouse, on WTOP - TV
Washington; Ken Murray Show on
CBS-TV (sponsored by Anheuser-
Busch) ; Halls of Ivy on NBC radio
(sponsored by Schlitz).
Appearing in behalf of dry forces
in addition to Miss Smart, were:
Dr. J. Raymond Schmidt, Interna-
tional Order of Good Templars and
National Civic League; C. S. Long-
acre, National Temperance Society;
Lloyd Halvorson, National Grange;
Bishop Wilbur E. Hammaker,
Methodist Church.
In essence, testimony of the
"dry" witnesses was reminiscent of
the hearings on the Johnson-Case
bill held by the Senate Interstate
and Foreign Commerce Committee
earlier this year [B*T, Feb. 11, 4].
That bill, which would have barred
liquor ads from the airwaves, was
killed by a 7 to 6 committee vote.
Most of the witnesses had appeared
before the Senate committee in
favor of the bill.
Scheduled as a witness was
George Lewis, director of the Na-
tional Assn. of Gagwriters, but he
was not present when called. In a
news release about his scheduled
appearance, NAG said it was cam-
paigning to raise the standards of
humor in the U. S., declared that
the probe "will focus attention on
the decline of comedians and the
need for training grounds for new
ones."
Active in questioning of wit-
nesses were Reps. Klein, who seem-
ingly defended the general level of
radio-TV programs; Chenoweth,
who kept inquiring for details of
what witnesses described as objec-
tionable material, and Joseph P.
O'Hara (R-Minn.), who questioned
whether Congress could constitu-
tionally censor programs. Other
members of the seven-man subcom-
mittee are Reps. Homer Thornberry
(D-Tex.), Harmar D. Denny Jr.
(R-Pa.) and F. Ertel Carlyle
(D-N. C). Mr. Carlyle was absent
during last week's sessions.
Reference to the Milton Berle
skit of several weeks ago where
school children's oath of allegiance
to the flag was alleged to have
been burlesqued was characterised
by Rep. Denny as "destroying the
sacredness of American institu-
tions."
In answer to an avowal of irrita-
tion by Rep. O'Hara at a large
amount of advertising on the air,
Rep. Gathings answered that he
never felt irritated because he real-
ized that a sponsor was necessary
to bring the program into his living
room. In fact, he said, he "appre-
ciated" the fact that the sponsor
was bringing his favorite programs
into his living room.
Rep. Harris appeared perturbed
at newspaper reports which implied
a burlesque aura to the hearings.
He also warned the broadcasting
industry to take the hearings
seriously.
MRS. JAY D. WHITHAM, el
Nassau County Chapter Canteen Serv-
ice, American Red Cross, supervise
while George Ball, public affairs direc-
tor, WHLI-AM-FM Hempstead, L. I.,
and Paul Godofsky, WHLI president
general manager, mix cake batter
WHLI presented the cake June 5,
the chapter's 35th anniversary. In
addition, June 5 was WHLI "Blood
For-Korea" Day. More than 14 hour:
of air-time were to be devoted by
WHLI Monday to the blood campaign
ALBERT D. LASKER
Pioneer Agency Owner Dies
ALBERT D. LASKER, 72, retiree
head and principal owner of th
former Lord & Thomas agenc
(now Foote, Cone & Belding), anc
co-founder with his wife of the
Albert and Mary Lasker Founda-
tion for Educational Medical Re-
search, died in New York May 30
of cancer.
Mr. Lasker. was born May 1
1880, in Freiburg, Germany, oi
American parents touring Europe
at the time.
In 1898 he went to work foi
Lord & Thomas at $10 a week
Twelve years later he owned the
agency. The period from his first
employment to his retirement sav
the firm's annual billings rise fron
$800,000 to $50 million.
Mr. Lasker retired in 1942 whei
he dissolved the firm and turne
the business over to his subord
nates, who continued it under th
name of Foote, Cone & Belding
The Lasker Foundation was es
tablished in 1943. One of its pr
mary concerns has been cance
research.
Mr. Lasker was married thre
times. His first wife, Florenc
Flora Warner, died in 1936. Tw
years later he married actres
Doris Kenyon Sills Hopkins. The
were divorced in 1939. His thir<
marriage in 1940 was to Mrs. Mar
Woodard Reinhardt, who survives
Other survivors include three chi!
dren by his first marriage.
Jack Parker Resigns
JACK PARKER, vice presider
and general manager of Sagina^
Broadcasting Co., licensee c
WSAM Saginaw, Mich., has re
signed, according to Milton Greene
baum, president. Mr. Parker plar
to enter the agency field.
Page 34
June 9, 1952
ROADCASTING • Teleca:
When a station is so programmed that the lis-
tener is assured 'of high type, diverting and diversi-
fied programming, suitable for the listening of every
age and interest, the listener acquires confidence in,
and respect for the station.
This confidence is carried over into a confidence
in the products and services advertised on the station.
That this confidence rings cash registers is veri-
fied by the advertisers on WREC. Won't you ask
them?
And, remember, — WREC costs 10.1% less
than in 1946, and has the highest Hooper rating in
Memphis.
AFFILIATED WITH CBS, 600 KC, 5000 WATTS
MEMPHIS NO. 1 STATION
REPRESENTED BY THE KATZ AGENCY
June 9, 1952 • Page 35
CBS Radio Sells $1 Vi Millions
(Continued from page 25)
probably starting the first week in
July, through Foote, Cone & Beld-
ing, New York, while Sonotone
Corp. was said to be negotiating
for a daytime show (perhaps in the
Arthur Godfrey Time segments
open and not taken by Frigidaire).
Quaker Oats was reported schedul-
ing a 3:50-4 p.m. EDT show Mon-
days, Wednesdays and Fridays,
commencing in the fall with the
exact program to be selected in the
meantime, and Chesebrough Mfg.
Co. was negotiating for renewal of
its Dr. Christian show (Wed., 8:30-
9 p.m. EDT) for the 16th year.
In the meantime sponsors of the
CBS Radio affiliates meeting sched-
uled in New York July 1-2 reported
that in the first week after invita-
tions went out more than half the
stations — or approximately 100 —
had indicated they would partici-
pate. With three weeks yet to go
before the meeting, they appeared
confident that virtually the entire
roster of CBS Radio affiliates would
be on hand. Officials of about half a
dozen stations have indicated they
cannot be on hand, owing to other
commitments.
The meeting was called to discuss
"the current network radio situa-
tion," with the dark prospect of
another round of network rate re-
ductions expected to draw the lime-
light. The affiliates will meet pri-
vately the first day and then be
joined by top CBS and CBS Radio
officials on the second. The meeting
plan was worked out by affiliates in
consultations with network execu-
tives, who view the sessions as a
constructive method of approaching
an admittedly difficult problem.
At least in part, the meeting is
an outgrowth of a session of the
All-Radio Affiliates Committee held
a fortnight ago, when it was said
that members would confer individ-
ually with executives of their re-
spective networks with regard to
the general network situation.
When plans for the CBS Radio affil-
iates meeting were evolved later,
AC Chairman Paul W. Morency,
WTIC Hartford, reported that he
was "glad to see any activity which
will study objectively the problems
which now confront radio," and
added that "I certainly hope that
some concrete answers come out of
the proposed meeting."
NATIONAL Assn. of Gagwriters has
auditioned-taped two comedy shows,
Comedians' Roundtable and Gagwrit-
ers Exchange. Format for latter is
being offered to local stations tied in
with NAG local activities.
Candidates' Complaints
(Continued from page 27)
and his Kansas news conference
Thursday, with television provid-1
ing, in most instances, immediate!
reports while radio followed up
with later and sometimes excerpted j
rebroadcasts, spotted among thai
networks' regular programs. Some !
networks, such as NBC which sent
Bob Considine and Frank Bourg-
holtzer, assigned reporters and
commentators to travel with the;
General. .
Television newsreel services alsoj
kept pace with the Presidential,
candidate. Telenews Production?
had footage flown from Abilene to
Kansas City where members of the
New York production staff, moved
especially for the occasion, com-
pleted processing to effect im-
mediate delivery of their films.
By splicing pieces of kinescope film
together, NBC-TV News Depart-
ment was able to lead off the
Camel News Caravan in New York
with a report of the Abilene speech
15 minutes after the talk.
Meanwhile, the FCC was ponder-
ing CBS' reply to its letter two
weeks ago which informed the net-
work it should provide GOP Presi-
dential Candidate William R.
Schneider equal time with all other
candidates [At Deadline, June 2].
CBS declared in its reply, re-
leased last week, that the Commis-
sion's decision "would curtail dras-
tically the ability of radio and
television broadcasters to inform
the electorate concerning the issues
of the campaign. The decision
would make it impossible to carry
such programs as CBS Radio's
Candidates and Issues and Presi-
dential Profiles and CBS Televi-
sion's Presidential Timber series.
CBS concluded by requesting a
hearing before the full Commis-
sion.
Complained In April
Mr. Schneider had complained to
the Commission in April that CBS
was not affording him equal time
to that given other Presidential
candidates. On April 30, the FCC
asked CBS for details and on May
14, CBS replied.
One of the points of issue is the
fact that although Mr. Schneider
entered the preferential primaries
in Oregon and New Hampshire,
CBS rejected his request for time
on the ground, among others, that
it owned no stations in those states.
The FCC in its May 28 letter stated
that that made no difference; Mr.
Schneider had the right to equal
time.
Another point apparently made
by CBS was that Mr. Schneider's
chances for nomination were pretty
meager. To this the FCC said:
". . . neither the statute [Sec.
315 of the Communications Act]
nor the Commission's Rules permit
compliance with the statutory re-
quirement dependent upon any sub-
jective determination by the station
or stations involved with respect
to a candidate's practical chance;
of nomination or election."
According to an independent survey made by
students at North Dakota Agricultural College,
17 out of 18 families within a 90-mile radius of
Fargo prefer WDAY to any other station. 3,969
farm families in the rich Red River Valley were
asked, "To what radio station does your family
listen most?" 78.6% said WD AY, with the next
station getting only 4.4%!
Fargo-Moorhead Hoopers credit WDAY with
much the same overwhelming popularity "in
town". Despite the fact that the other three
major networks are represented with local stu-
dios, WDAY consistently gets a 3-to-l greater
Share of Audience than all other Fargo-Moor-
head stations combined!
WDAY is one of America's great radio buys,
serving one of America's great farm markets.
Write direct or ask Free 8C Peters for the facts!
WDAY • NBC • 970 KILOCYCLES • 5000 WATTS
mjjjjSfT FREE & PETERS, INC., Exclusive National Representatives
Page 36 • June 9, 1952
BROADCASTING • Telecasting
You can't weigh a whale with a postage scale
You can't accurately measure the size of radio
and. TV station audiences, either, unless you use a
technique fitted to the job at hand, gauging all
of its dimensions.
Under today's conditions, the research method
must be unquestionably equal to the task of
measuring the value of a station property. That's
the case with Nielsen Coverage Service.
In its method, tailored (via field testing) to the
needs of both buyer and seller, NGS doesn't just
meet past research standards. It sets new ones.
It insures accurate measurement of the major
dimensions of radio and TV» blanketing the country
NIELSEN
COVEBAGE
SERVICE
with personal interviews, supplemented by data
from the time-proven audimeter.*
In its reports, NCS will disclose the complete
story on the size of daily, weekly, monthly audiences
. . . homes reached per minute . . . out-of-home
listening and viewing . . . set ownership . . . family
characteristics. And NGS will provide the first
nationwide TV station coverage survey ever made.
For the most thorough, accurate measurement of
station audiences at your command, Nielsen
Coverage Service is the single answer. Details and
price schedules? Special early discounts expire
June 15. Contact our nearest office.
•Trademark, A. C. Nielsen Company
2101 Howard Street, Chicago 45, 111.
HOllycourt 5-4400
A Service of A. C. Nielsen Company
500 Fifth Avenue, New York 36, N. Y.
PEnnsylvania 6-2850
BROADCASTING • Telecasting
June 9, 1952 • Page 37
CLEVELAND
WSRS
"T/ie Family Station"
CLEVELAND'S
ONLY
NEWS STATION
ON THE AIR
24 Hours daily
'round the clock
WSRS
WILL BE AT THE
REPUBLICAN
AND
DEMOCRATIC
CONVENTIONS
FULL TIME
COVERAGE
DIRECT FROM
CHICAGO
OVER OU R OWN
EXCLUSIVE
FACILITIES
WSRS
LOCAL NEWS
EVERY SIXTY
MINUTES ON
THE HALF HOUR
'ROUND THE
CLOCK
On the air
24 hours daily
"The Family Station"
WSRS
CLEVELAND
NAT'L REP. FORJOE S CO.
upcoming
June 9-10: NARTB TV Board, The
Homestead, Hot Springs, Va.
June 12-13: NARTB Radio Board,
NARTB hdqrs., Washington.
June 13-14: Maryland-D. C. Radio-TV
Broadcasters Assn. spring meeting,
Hotel Stephen Decatur, Ocean City,
Md.
June 16 : BAB Sales Clinic, Philadelphia.
June 16-17: American Marketing Assn.,
conference, Netherland Plaza Hotel,
Cincinnati.
June 16-18: National Assn. Radio Farm
Directors, spring meeting, Raleigh
Hotel, Washington.
June 16-19: National Advertising
Agency Network, annual management
conference, Skytop Lodge, Skytop,
Pa.
June 18: BAB Sales Clinic, Baltimore.
June 18-20: FTC hearing on proposed
radio-TV trade practice rules, Federal
rules. Federal Trade Commission
Bldg., 6th & Pennsylvania Ave.,
N. W., Washington.
June 19: BAB Sales Clinic, Washington.
June 19-20: North Carolina Assn. of
Broadcasters convention, Nags Head,
N. C.
June 20-21: Communications Institute,
Bowling Green State U., Bowling
Green, Ohio.
June 22-26: Advertising Assn. of the
West, annual convention, Olympic
Hotel, Seattle.
June 23-26: RTMA annual convention,
Palmer House, Chicago.
June 29- July 2: National Industrial Ad-
vertisers Assn., annual conference.
Palmer House, Chicago.
June 30: BAB Sales Clinic, Syracuse.
July 1: BAB Sales Clinic, Buffalo.
July 1: FCC to commence TV applica-
tion processing.
July 3: BAB Sales Clinic, Pittsburgh.
July 7: Republican National Conven-
tion, International Amphitheatre,
Chicago.
July 14: BAB Sales Clinic, Detroit.
July 16: BAB Sales Clinic, Cleveland.
July 18: BAB Sales Clinic, Indianapolis.
July 21: BAB Sales Clinic, Chicago.
July 21: Democratic National Conven-
tion, International Amphitheatre,
Chicago.
July 23: BAB Sales Clinic, Milwaukee.
July 25: BAB Sales Clinic, Minneapolis.
July 28: BAB Sales Clinic, Denver.
July 30: BAB Sales Clinic, Salt Lake
City.
Aug. 15: BAB Sales Clinic, Dallas.
Aug. 18 : BAB Sales Clinic, San Antonio.
Aug. 20: BAB Sales Clinic, Houston.
Aug. 22: BAB Sales Clinic, New Orleans.
Aug. 24-25: Arkansas Broadcasters
Aug. 25: BAB Sales Clinic, Miami.
Sept. 8: BAB Sales Clinic, Cincinnati.
Sept. 10: BAB Sales Clinic, Louisville.
Sept. 12: BAB Sales Clinic, Nashville.
Sept. 15 : BAB Sales Clinic, Little Rock.
Sept. 19: BAB Sales Clinic, Atlanta.
Sept. 20: IRE conference, Iowa section,
Roosevelt Hotel, Cedar Rapids.
Sept. 28-Oct. 1: Assn. of National Ad-
vertisers fall meeting, Hotel Plaza,
New York.
Sept. 29-Oct. 1: National Electronics
Conference, eighth annual confer-
ence, Sherman Hotel, Chicago.
Oct. 12-15: AAAA, Pacific Council an-
Oct. 20-23: Financial Public Relations
Assn., annual convention, Coronado,
Calif.
Oct. 27-29: IRE-RTMA Annual Meet-
ing, Hotel Syracuse, Syracuse, N. Y.
Nov. 9-16: National Radio & Television
Week.
Dec. 1-3: National Assn. of Radio News
Directors convention, Cleveland.
CASH TO HEAD
WLW Sales Department
NORMAN CASH has been named
as general sales manager of WLW
Cincinnati, Harry Mason Smith,
vice president of Crosley Broad-
casting Corp. sales operation, an-
nounced Thursday.
Mr. Cash, former WLW assistant
sales manager, joined Crosley from
NBC, where he was head of NBC's
AM Station Relations Div.
Mr. Smith said the new ap-
pointment is a step further in
separating the Crosley AM and TV
sales operation, of which he is in
over-all charge. Dave Partridge
continues as manager of the Cros-
ley TV sales department.
WCFL CHANGES
McGeehan Named Sales Mgr.
MARTIN McGEEHAN, former
Midwest manager of Liberty Broad-
casting System, Chicago, joins
WCFL, Chicago Federation of
Labor station, as sales manager
and manager of the station's White
Sox baseball network.
Arthur F. Harre, station man-
ager, also has appointed Edward
Wiebe as sales promotion manager.
He is former partner in Dickson &
Wiebe Agency, same city. Fred
Herendeen, former account execu-
tive at George Hartman Agency,
has joined the station as public
relations director. New members
of the sales staff are Torn Havi-
land, who headed a Studebaker
sales organization, and George
Draw, former space salesman.
LEVER CHANGES
Bloomquist, Others Affected
FOUR promotions in Lever Div.
(soaps, detergents, and shorten-
ing), Lever Bros. Co., N. Y., and
an advancement in the company-
wide organization were announced
last week.
G. Walter Laborie, general pro-
motion manager, becomes sales
manager of Lever Div.; J. Harvey
Howells, advertising manager of
the Jelke Div., was named to same
post for Lever; John A. Blum,
formerly assistant to the president,
becomes merchandise manager, and
William H. Harr, budget manager
in finance division, was appointed
marketing service manager.
Howard Bloomquist, advertising
brand manager, was appointed gen-
eral manager of the promotion di-
vision for the overall Lever organi-
zation.
Mr. Gilbert
WELDQN & CARR
Three More Join'
THREE more engineers last week
joined Weldon & Carr, consulting
radio and TV engineers, in Wash-
ington, D. C.
Named last
Monday as asso-
ciate director of
Weldon & Carr is
John D. Gilbert,1
who on May 31(
left his positions
as manager of,
CBS technical
operations, chief
engineer of
WCBS-AM-FM
New York and of the CBS inter-
national stations at Brentwood.
L. I., and Wayne, N. J.
After attending the U. of Min-
nesota, Mr. Gilbert joined CBS
in 1929 and in 1938 was appointed
a supervisor in the technical opera-
tions division. In World War II he
was an officer and project engineer
in the Navy Dept. Bureau of Ships,
Washington, returning to CBS
after the war to become assistant
manager of technical operations in
1947 and manager in 1951.
Others Joining
Joining Weldon & Carr as an-
tenna laboratory
division chief en-
gineer is David
F. Bowman, who
attended the U.
of Cincinnati and
received his
B.E.E. degree
from Ohio State
U. in 1942.
During World
War II Mr. Bow-
man worked at
Hazeltine Electronics Corp. labor-
atories in development of antennas,
R. F. components and special test
equipment for the government j
I.F.F. program. In 1946 he joined'
Airborne Instruments Lab. Inc.,
and from 1947 assisted in super-
vising the antenna research and
development section.
Heading up the Weldon & Can
TV group will be
John H. Mc-
Mahon, formerly
chief engineer of
KSTP - AM-FM •
TV St. Paul,
Minn. He will
join the firm June
15.
A U. of Min-
nesota graduate
with a B.E.E.
degree, he started
his career at KSTP in 1939. Dur-
ing World War II he was a project
engineer on government war con-
tracts with Airborne Instruments
Lab., returning afterward to KSTP
as assistant chief engineer and be-
coming chief engineer in 1948.
Homer A. Ray Jr., formerly of
Gautney & Ray, Washington, joined
Weldon & Carr May 19 [B*T,
May 26].
Mr. Bowman
Mr. McMahon
Page 38 • June 9, 1952
BROADCASTING • Telecasting
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ARF BY-LAWS
Kobak Forecasts Changes
EDGAR KOBAK, president of the
reconstituted Advertising Research
Foundation, reported last week
that recommendations will be ad-
vanced "fairly soon for certain
important changes" in the ARF by-
laws, including expansion of the
board of directors.
Pointing out that media members
are now eligible as ARF subscrib-
ers along with agencies and adver-
tisers, as a result of the recent
realignment, Mr. Kobak asserted:
"We find that with the steadily
mounting interest of media in the
foundation, we must enlarge media
representation on the board to take
care of the various important seg-
ments in the media field. At the
same time it will be necessary to
add directors from our advertiser
and agency subscribers."
The foundation now has 136 sub-
scribers— 59 agencies, 48 adver-
tisers, 27 media concerns, and the
two founder subscribers: Assn. of
National Advertisers and American
Assn. of Advertising Agencies.
One of the early projects in
prospect for ARF is an evaluation
of the various radio and television
rating services and their respective
techniques in an attempt to clarify
long-standing confusion in this
field. BAB has earmarked $15,000
as radio's contribution toward the
$25,000 which ARF has estimated
such a study would cost, and it is
expected that the television divi-
sion of NARTB will be asked to
put up the rest [B«T, June 2, May
26].
Expansion Plans
Plans for enlargement of ARF
board were reported by Mr. Kobak
in the first issue of a "News Letter"
for subscribers. He also reported
that "right now we're working on
the task of enlarging committees
and strengthening them, and we'd
welcome volunteers for committee
work."
Additionally, he disclosed a pro-
posed "statement of policy" which
defined ARF's objectives as being
"to further scientific practices and
promote greater effectiveness in
advertising and marketing through
objective and impartial research."
Five ARF facilities for attainment
of the goals were listed as follows:
"(1) Supervision of the conduct
of research studies that are of gen-
eral interest to subscribers; (2)
review and appraisal of media re-
search reports for the exclusive
benefit of subscribers; (3) general
advisory opinions and consultation,
on a confidential basis, to media to
assist them prior to their making
media studies; (4) supervision in
complete detail and impartial vali-
dation of media studies, as ARF
has been doing for 15 years; (5)
other functions which will further
scientific practices in advertising
and marketing by fostering re-
search."
FARM DIRECTORS
Plan Washington Meeting
FIFTH annual radio farm direc-
tors' meeting will be held June 16-
17 at the Dept. of Agriculture
headquarters auditorium in Wash-
ington, with farm organizations
and the National Assn. of Radio
Farm Directors cooperating.
The opening day's meeting will
include a discussion session with
Secretary of Agriculture Charles F.
Brannan. A feature titled "Filling
the Fifth Plate" will be supervised
by Gus Geissler, administrator,
Production & Marketing Adminis-
tration; Byron Shaw, administra-
tor, Agricultural Eesearch Admin-
istration, and O. V. Wells, chief,
Bureau of Agricultural Economics.
Monday afternoon's agenda fea-
tures a meeting with members of
Senate and House Agriculture Com-
mittees.
Progress report on Point Four
developments will be made Tuesday
by Stanley Andrews, administrator,
Technical Cooperation Administra-
tion, Dept. of State. Maynard
Speece, of the Radio & Television
Service, Dept. of Agriculture, will
conduct a TV session, to be fol-
lowed by a discussion on informa-
tional services.
NARTB VOTE DRIVE
State Committees Named
COMMITTEES to cooperate vntl
NARTB 's Register and Vote cam-
paign have been named by four of
38 state broadcasters associations,
according to NARTB President
Harold E. Fellows. The national
drive is being sponsored jointly by j
NARTB and American Heritage
Foundation.
Committee members follow:
ARKANSAS — Storm Whaley, KUOA
Siloam Springs, chairman; Ted Woodsj
KOSE Osceola; Melvin Spann, WWAK
Stuttgart; James P. Walker, KFPW
Fort Smith, and J. M. Moore, KVRC
Arkadelphia.
INDIANA— O. E. Richardson, WASK
Lafayette, chairman; Dan Park, WIRE
Indianapolis; Dee Coe, WWCA Gary;
Ed Thorns, WKJG Fort Wayne, and
Joe Higgins, WTHI Terre Haute.
NEW JERSEY— Paul Alger, WSNJ
Bridgeton, chairman; Fred Weber,
WFPG Atlantic City; Fred Bernstein,
WTTM Trenton; Harry Goodwin, WNJR
Newark; Bob Williams, WCTC New
Brunswick, and Gordon Giffen, WKDN
Camden.
UTAH— S. John Schile, KUTA Salt
Lake City, chairman; Lennox Murdock,
KSL-TV Salt Lake City; George Hatch,
KLO Ogden; Reed Bullen, KVNU
Logan; Wade Ebeling, KBUH Brigham
City; Art Higbee, KSUB Cedar City
Frank Peacock, KSVC Richfield; Lee
Walker, KJAM Vernal; Jack Richards.
KOAL Price, and Arch Madsen, KOVO
Provo.
a winner
on any
ticket . . .
Want to be the party in power?
Take a tip from the last two elections — on trade paper
effectiveness, that is.
A leadinq 50 kw station asked 800 advertisers and agen-
cies: "Which publication would you use if you were in
our place trying to reach you?"
A landslide for BROADCASTING • TELECASTING— by 392%
Fact Finders Associates of New York, in the first personal
interview survey of the radio-TV trade press, asked: "What
trade journal brings radio station advertising most effec-
tively to your attention?"
A resounding first for BROADCASTING • TELECASTING—
by 445%
Whatever your platform for trade paper values — coverage,
readership, loyalty, influence, effectiveness — you'll be the
party in power on the BROADCASTING ticket.
Page 40
June 9, 1952
ROADCASTING • Telecasting
WJW
CLEVELAND'S g0§ STATION
presents
THE HOTTEST
SELLING QUARTET
IN CLEVELAND RADIO
From left to right:
SOUPY HINES JACK CLIFTON
"THE SOUPY HINES SHOW" "CLIFTON'S HOUSE PARTY"
ALAN FREED
KING OF THE MOON DOG HOUSE PROGRAM"
JANE STEVENS
"THE WOMAN'S PAGE"
For further details, call, write Hal Waddell, Sales Manager
5000 WATTS BASIC ABC
WJW BUILDING CLEVELAND 15, OHIO
REPRESENTED NATIONALLY BY H-R REPRESENTATIVES, INC.
ROADCASTING • Telecasting
June 9, 1952 • Page 41
KILLINGSWORTH-UNION AVENUE DISTRICT
where more than 50,000 Portlanders
shop regularly.
FURNITURE DEALER
Bob Calef reports, "Aggressive
merchandising, loyal friendships
among retailers and proven ability
to sell makes KGW tops."
Celebrating our 31st Year
of Leadership and Community Service
PORTLAND
OREGON
Now, more than ever before, the rich, ever-growing
Columbian Empire offers a top market for your
product and KGW offers the way to greater sales for
you through its proven public acceptance and proven
merchandising plan. You want to buy where they're
listening and KGW offers the largest audience of any
Portland station. An area of nearly 12,000 square
miles you can cover with this one station! Get this
power that produces for your product now.
RAM If E D w- B Card,
DMI* HE It manager,
Union branch, U. S. National,
states, "The voice that sells in the
Portland area is KGW. Truly the
'choice' in our area."
PORTLAND, OREGON
REPRESENTED NATIONALLY BY EDWARD PETRY & CO., Inc.
'age 42 • June 9, 1952
BROADCASTING • Telecasting
OUTSTANDING CHOICE OF THE RADIO AUDIENCE: KGW!
BROADCASTING • Telecasting June 9, 1952 • Page 43
FCC BUDGET
TV Money Rests With
Conference Committee
FATE of the $6,708,460 FCC budget for fiscal 1953 rested this week
with a joint Senate-House conference committee, following full Senate
approval last week of an additional $600,000 for TV application
processing. * ■
House last March approved $6,-
108,460 for FCC operations in the
fiscal year beginning July 1, 1952,
although the President had asked
for $8,075,000. Senate Appropria-
tions Committee recommended an
additional $600,000 to take care of
an expected heavy workload on TV
applications after a spirited plea
for more funds for this purpose by
Sens. Edwin C. Johnson (D-Col.),
chairman of the Senate Interstate
& Foreign Commerce Committee,
and Homer E. Capehart (R-Ind.),
also a member of the Commerce
Committee [B*T, June 2, May 26].
Addition of $600,000 to the FCC's
appropriation was estimated by
Sen. Johnson to permit the hiring
of 15 additional examiner teams by
the FCC. An examiner team com-
prises the examiner, trial attorney,
engineer and accountant plus steno-
graphic and clerical help.
In testimony before the Senate
Subcommittee on Independent Of-
fices appropriations last April, FCC
Vice Chairman Rosel H. Hyde
warned that even if the Commission
received additional funds to hire 20
examiner teams, "we would still not
be current in the handling of tele-
vision applications at the end of
1953." He also estimated that it
would take about three months to
fill any new positions. Other FCC
officials have warned that person-
nel procurement for government
officials was a difficult job, and that
it takes about a year before new
personnel are experienced enough
to entrust with hearing cases.
Date for the joint Senate-House
conference has not been set. Senate
conferees named were: Demo-
crats— Sens. Burnet R. Maybank
(S. C), Joseph C. O'Mahoney
(Wyo.), Kenneth McKellaT
(Tenn.), Lister Hill (Ala.), Brien
McMahon (Conn.), a member of the
Commerce Committee; Republic-
ans — Sens. Leverett Saltonstall
(Mass.), Styles Bridges (N. H.),
Homer Ferguson (Mich.). House
conferees named were: Democrats
— Reps. Clarence Cannon (Mo.),
Albert Thomas (Tex.), Albert
Gore (Tenn.), George W. Andrews
(Ala.), Sidney R. Yates (111.).
Republicans — Reps. John Taber
(N. Y.), John Phillips (Calif.),
Frederic R. Coudert Jr. (N. Y.),
Norris Cotton (N. H.).
Included in the Senate approval
of the Appropriations Committee's
WIS RICH MARKET
Radio delivers MORE sets-in-use in the South
Bend market than before TV ! . . . Hooper Ser-
veys for Oct. -Nov. 1951 compared with Oct.-
Nov. 1945 prove it. Morning up 6.8, afternoon
up 8.0 and evening up 4.4. Television is still
insignificant here because no consistently sat-
isfactory TV signal reaches South Bend. Don't
sell this rich market short. Wrap it up with
WSBT radio.
SOUTH BEND
5000 WATTS • 960 KC
R A Y M E R
.COMPANY
NATIONAL
PRESENTATIV
recommendations was the suggei
tion that the FCC charge fees for
processing and licensing of TV sta-
tions so that the "cost of process-
ing the application through the
hearing and the granting of the
license should in some measure be
reimbursed to the Government by
the beneficiaries of such licenses."
The FCC was called upon to in-
vestigate such a system of charges
and to report its findings.
In the 1952 Independent Offices
Appropriation Act, such a recom-
mendation also had been made for
all government regulatory agen-
cies. The FCC submitted a report
to Congress stating that it did not
consider the establishment of fees
feasible, nor did it believe sufficient
revenues would accrue to make a
fee system worthwhile.
AFA CONVENTION
Underway in New York
AT LEAST 1,000 advertisers were
expected to attend the Advertising
Federation of America convention
starting in New York's Waldorf-
Astoria Hotel yesterday (Sunday),
spokesmen reported last week, in-
dicating that advance registration
has been "exceptionally good."
Although the four-day meeting
is dedicated to "better advertising
— more efficient advertising people,"
delegates are slated to hear an in-
ventory of television's future, to
be delivered by leading agency and
broadcasting executives "Wednes-
day morning. Prime topic will be
"What the Television Thaw Means"
with explanations from the point
of view of the network, the agency,
the advertiser and the producer.
Other speeches Wednesday morn-
ing will include an explanation of
UHF by Raymond Guy, manager of
radio and allocations engineering
for NBC.
Irving H. Herriott Jr.
FUNERAL services were conduct-
ed in Chicago last Monday for Irv-
ing Howard Herriott Jr., 40, dis-
trict sales manager of Zenith Radio
Corp. and son of the company's gen-
eral counsel. Mr. Herriott died
May 29 in Washington on a busi-
ness trip. He joined Zenith in 1937.
Surviving are his wife, Marjorie,
a son and a daughter.
HAWAIIAN TOUR
Listeners Invited by WIBW
AN AIRPLANE tour to the
Hawaiian Islands open to radio lis-
teners is included in autumn plans
of WIBW Topeka, Kan. The tour
is to be conducted by Wes Seyler,
WIBW farm service director.
Mr. Seyler said that the primary
purpose of the tour is to study agri-
culture and livestock in Hawaii but
there will be time to take advan-
tage of the Hawaiian climate. A
more leisurely trip is being planned
via ocean liner.
Price per person will be based on
actual cost, Mr. Seyler said. Res-
ervations may be made for both
men and women, subject to prior
claims and space limitations.
Page 44 • June 9, 1952
OADCASTING • Tel
e c a s t i n ,
BIG LEAGUE BASEBALL
Exhibition Games
Regular Games
World Series
Ail-Star
^AUTO RACES
Indianapolis Speedway Races
Pan-American Speedway Races
^BIG-TIME FOOTBALL
National Collegiate Games
Southwest Conference Games
Professional Games
Army-Navy
Trinity University
East-West
Blue-Gray
Gator Bowl
Ail-Star
State High School Championships
Pabst Blue Ribbon Fights ^ HORSE RACING
More big time sports than all other
San Antonio stations combined!
MUTUAL ON 630
SAN ANTONIO
HOWARD W. DAVIS, Owner
\^ Represented nationally by the GEORGE P. HOLLINGBERY Co.
June 9, 1952 • Page 45
On All Accounts
(Continued from page 16)
through with production a cam-
paign that will sell the client's
products or services.
In its two and a half years,
American Advertising has taken
new accounts, put them on radio
alone, and made them successful.
Mr. Lease particularly cites E.
Masin furniture, which formerly
had used classified ads exclusively,
and the Veloz & Yolanda dance
studios. The Seattle studio became
the top Veloz & Yolanda money-
maker on the Pacific Coast in the
one year it was Mr. Lease's ac-
count, and new studios have since
been opened in Tacoma, Bremerton
and Portland, all as accounts of
American Advertising.
Tony Lease's role as charmer of
lonely women results from another
account, the Sinus Institute. He
created and now voices Mr. Jet, a
"Lonesome-Gal" type of show for
women. Aired Mondays through
Fridays at 7:30-7:45 p.m. on KXA
Seattle, Mr. Jet offers semi-classi-
cal music with intimate commen-
tary, to sell sinusitis treatments.
Another successful promotion of
American Advertising is Tune'
Trail, aired daily from noon to
2:30 p.m. on KRSC Seattle. The
musical quiz show has six partici-
pating sponsors.
The agency's ultimate TV ob-
jective is to develop a complete
production department. Mr. Lease
himself serves on direction, produc-
tion, script and ideas, and cur-
rently has two assistants in the
agency. He is looking for "triple-
threat men" for his staff, to de-
velop, create and sell ideas in tele-
vision production.
Advertising-wise, Mr. Lease be-
lieves in the value of saturation.
He seeks to build a personality for
the advertiser, then hammer it
home with consistency. "You can
spend $1,000 in one week, and be
forgotten in two," he says.
Although as "Mr. Jet," he has
captured many feminine hearts,
Anthony Lease in private life is
happily married to the former Theo
Thill. They have one son, Thill
Anthony Lease, born last May 5.
Mr. Lease is a member of the
Washington State Press Club, and
avers his hobby is philosophy.
GRID COVERAGE
WMAL Gets Md. Exclusive
EXCLUSIVE radio coverage of the
complete 1952 U. of Maryland foot-
ball schedule by WMAL Washing-
ton, was announced last week by
Kenneth H. Berkeley, general man-
ager, WMAL-AM-FM-TV.
Jim Gibbons, a local sportscaster,
will handle the play-by-play. Mary-
land opponents include Missouri U.,
Auburn, Clemson U., Geoi-gia
U., the Naval Academy, Louisiana
State U., Boston U., Mississippi,
and Alabama U. Last season, an
undefeated Maryland team trounced
Tennessee in the Sugar Bowl game
on New Year's Day.
Page 46 • June 9, 1952
CONTINENTAL AM TRANSMITTERS
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pressurized cabinet design guides cool, filtered air to all components.
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Graybar-distributed
units embody these important
transmitter features
1 . Simplified circuit design — inexpensive tube
complement
2. Easy adjustment — fewer tuning controls
3. Unified Transview cabinet — frameless all-
aluminum construction
4. Ready accessibility to all components
5. Electric door locks with pressure latches —
provide maximum safety
6. Electronic time delay — automatic filament
voltage regulation
7. New Continental Type 30XT Crystal Oscil-
lators
8. Low drive, high-gain amplifier tubes — re-
quire no neutralization
9. Vacuum tank capacitors — oversized compo-
nents
Type 312 250 watt Continental transmitter — Low-level modu-
lation of linear RF power amplifier provides superior performance.
Unit has 14 metering positions.
Your near-by Graybar Broadcast Equipment
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plete details on either of these new Conti-
nental transmitters.
Discuss your other AM, FM, or TV require-
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qualified to assist you in every phase of station
construction or expansion . . . and moderni-
zations of transmitter and studio facilities.
Graybar Electric Co., Inc. Executive Offices:
Graybar Building, Neiv York 17, N. Y. 259-u
EVERYTHING ELECTRICAL TO KEEP YOU ON THE AIR
via
1 N
OVER
ONE
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PRINCIPAL
CITIES
BROADCASTING
• Telecasting
AT LITTLE ROCK spring meeting of Region 6, National Assn. of Radio Farm
Directors, are (I to r): Seated — John MacDonald, WSM Nashville; Georgs
Roesner, KTRH Houston; Jack Jackson, KCMO Kansas City, Mo.;
standing — Jack Timmons, KTBS Shreveport, new vice chairman; George
Shannon, WWL New Orleans, rsew chairman; Llovd Evans, KWTO Springfield,
Mo.; John Holmes, KLRA Little Rock; Don Wells, Armand S. Weill Co.,
Buffalo, N. Y.; Jack Creel, KFYO Lubbock, Tex.; Harold Dedrick and Sandy
Sanders, WKY Oklahoma City.
I Advertisement
EVERYTHING ELECTRICAL
To Keep You On The Air
Graybar has everything you need
in broadcast equipment . . . PLUS
everything for wiring, ventilating,
signaling, and lighting your entire
; station and grounds. Whatever your
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Graybar Broadcast Equipment Rep-
resentative.
Graybar's nation-wide network of
more than 100 offices and ware-
houses assures you of convenient
service wherever you are. Graybar
Broadcast Equipment Representa-
tives are located in the following
19 cities:
ATLANTA
E. W. Stone, Cypress 1751
BOSTON
J. P. Lynch, Kenmore 6-4567
CHICAGO
E. H. Taylor, Canal 6-4100
CINCINNATI
W. H. Hansher, Main 0600
CLEVELAND
A. C. Schwager, Cherry 1-1360
DALLAS
C. C. Ross, Randolph 6454
DETROIT
P. L. Gundy, Temple 1-5500
HOUSTON
R. T. Asbury, Atwood 4571
JACKSONVILLE
W. C. Winfree, Jacksonville 6-7611
KANSAS CITY, MO.
R. B. Uhrig, Baltimore 1644
LOS ANGELES
R. B. Thompson, Angelus 3-7283
MINNEAPOLIS
C W. Greer, Geneva 1621
NEW YORK
J. J. Connolly, Exeter 2-2000
PHILADELPHIA
J. W. Crockett, Walnut 2-5405
PITTSBURGH
R. F. Grossett, Allegheny 1-4100
RICHMOND
E. C. Toms, Richmond 7-3491
SAN FRANCISCO
K. G. Morrison, Market 1-5131
SEATTLE
D. I. Craig, Mutual 0123
ST. LOUIS
J. P. Lenkerd, Newsfead 4700
Broadcasting's Best— Amplifiers • Anten-
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• Webster Electric • Western Electric •
Weston • Whitney Blake
REC- ATS MERGER
Fusion Methods Studied
SPECIAL committees of Radio
Executives Club of New York and
American Television Society agreed
last Tuesday to work out details
necessary to effect a merger.
The committees were appointed
respectively by I. E. (Chick) Show-
erman, president of REC, and
Julius F. Seebach Jr., president
of ATS. The committees said that
after careful study they hope to
effect the merger within two weeks
and "upon terms and conditions
satisfactory to both."
ATS committee appointed two weeks
previously to act on the merger in-
cludes Don McClure, account executive
with McCann - Erickson, chairman;
Caroline Burke, NBC-TV producer;
Jay Bonafield, executive vice president
of RKO-Pathe; Glenn Gundell, vice
president in charge of advertising, Na-
tional Dairy Products, and David Hale
Halpern, vice president of Owen &
Chappell Inc., and past president of
ATS.
Members of REC committee are:
William S. Hedges, NBC vice president;
Robert Saudek, director of TV-Radio
Workshop of the Ford Foundation;
Warren Jennings, ABC; Elizabeth
Black, Joseph Katz Co.; Lewis H.
Avery, Avery - Knodel Inc.; John
Brooke, Free & Peters, and Norah K.
Donovan, attorney and chairman of
REC by-laws committee.
Acting as ex-officio members of
both committees are Presidents
Showerman and Seebach, and
Claude Barrere, secretary of REC
and ATS.
Crosby Expansion
ENTRY into library transcription
activity is to be made by Bing
Crosby Enterprises, Culver City,
Calif., with the firm's musical and
technical radio staff. Some of Mr.
Crosby's past CBS Radio programs
will be augmented by new material
recorded by him to make up a
library in addition to the projected
Musical Americana, a series on jazz
performers. The music library
service will be available to stations
on a lease basis.
NEW Capehart-Farnsworth radio-TV
line will be presented at the annual
distributor convention in Chicago's
Conrad Hilton Hotel Aug. 4-5.
NEW LAW FIRM
Formed By Hand and Myse
FRANK B. HAND Jr. and Daryal
A. Myse, both formerly with FCC,
announced last week that they have
formed a new law firm which will
specialize in radio and television
matters before the FCC.
In addition to his experience as
a practicing attorney before FCC,
Mr. Myse has a number of years'
experience as a practicing engi-
neer. He was graduated from the
Engineering College of the U. of
Wisconsin in 1933, and is a regis-
tered professional engineer in
Wisconsin, Maryland and the
District of Columbia. He was ad-
mitted to the D. C. bar in 1946.
Mr. Hand was admitted to the D. C.
bar in 1938. He also has served
with the Interstate Commerce
Commission. The new firm will
be located in the offices of Mr. Hand
in Washington's Transportation
Bldg.
SHOUSE SPEAKS
To Wilmington Graduates
NO EFFORT to achieve interna-
tional understanding is wasted,
James D. Shouse told 108 graduates
of Wilmington (Ohio) College at
the - 78th annual commencement
exercises June 2.
Mr. Shouse is chairman of the
board of Crosley Broadcasting
Corp., and vice president-director
of Avco Mfg. Corp. Crosley Corp.
owns WLW WLWT (TV) WLWA
(FM) Cincinnati, WINS New
York, WLWB (FM) WLWD (TV)
Dayton and WLWC (TV) WLWF
(FM) Columbus.
Speaking in defense of the
United Nations, Mi-. Shouse agreed
that the UN is not yet wholly
effective but asked the graduates
what they would suggest in its
place.
The alternative to the UN, he
said, is anarchy in which all na-
tions engage in an arms race which
would end in all nations being swal-
lowed by an imperial state.
DICHTER DICTUM
Products Have Personality
WHAT determines peoples' pur-
chases, according to Dr. Ernest
Dichter, psychological consultant,
is "one very simple yet gigantic
satisfaction — security."
"The search for ideas in selling j
and advertising therefore is really
nothing but a search for a lan-
guage of communication," Dr.
Dichter, president, Institute for Re-
search in Mass Motivations, told j
a New York luncheon meeting of
the American Marketing Assn. He
advised that there are three major
ways in which the public can be
made aware of the "personality" of
a product, the factor which prom-
ises security: Through empathy, in-
dividual style and the effort to be
considerate.
The principle of empathy, Dr.
Dichter said, is based on the neces- j
sity of understanding the language
in which people think and talk
about a product in terms of their
own lives. When advertisers do
this, they will realize that a par-
ticular personality is associated j
with their product, which should be
enforced — or in negative cases, ex- |
plained — through advertising.
Sometimes advertisers contradict
the public's idea of their product,
he noted. One study indicated that
consumers, contrary to the then-
current advertising of Pepsi-Cola,
thought of the drink as "very |
juvenile, aggressive, shirt-sleeved |
and a joyful kind of beverage," al-
though ad campaigns has presented
it as a dignified, sophisticated
drink. "Since this personality . . .
had very many nice and positive
aspects," the company decided to
change their advertising to agree
with it, thereby implementing their
sales, he said.
The second way to appeal to the
consumer, he suggested, is through |
the public desire for "individual
style," or preference, need or
brand. "People are convinced that
someone who has a style of his |
own is more believable," he said,
citing Arthur Godfrey's TV success J
as "a perfect example."
The CBS-TV performer is
thought of as doing exactly what
he feels like doing — "something all
of us dream about, but that few of
us normally achieve" the psycholo-
gist said. "If he can be so spon-
taneous and free that he even goes
to the extent of kidding his spon-
sor," Dr. Dichter said, "then any-
thing he says must be believable
and truly his own opinion."
The speaker's third principle is
that people do not react to the
spoken word and illustration but
rather to the intention or effort
that has gone into it. An adver-
tiser trying to show considerate-
ness will attract greater attention
than the one who says, "Buy my
product because my product is bet-
ter," he advised.
The sooner the advertiser learns
to accept the public in the public's
own terms, the sooner he will es- y
tablish forceful sales contact with
the consumer, Dr. Dichter said.
BROADCASTING • Telecasting
June 9, 1952 • Page 47
Page 48 • June 9, 1952
BROADCASTING • Telecasting
. a name to remember
On March 27, 1899, Marconi astounded a group of friends by
sending signals with his system of wireless telegraphy for a
distance of 30 miles. News traveled slowly in 1899 and it was
many weeks before Marconi's feat was known to the entire
world. It is doubtful, even in his wildest dreams, if Marconi
could have envisioned the vast use we make of his principles
of wireless telegraphy in radio broadcasting today.
Just 25 years ago, the STORER BROADCASTING COMPANY was
born in Toledo, Ohio. Its major precept was— and is— that
broadcasting in the public interest would be its number one
responsibility. During the past quarter century all STORER
BROADCASTING stations in the eight markets where they are
located have adhered to that principle. For this reason the
people who live in those eight markets listen to and believe in
STORER BROADCASTING stations. Our number one responsibility
has become our greatest asset. That is why advertisers who
want results use STORER BROADCASTING COMPANY stations
—the stations listeners believe in.
STORER BROADCASTING COMPANY
WSPD, Toledo, O. • WWVA, Wheeling, W. Va. • WMMN, Fairmont, W. Va. • WAGA, Atlanta, Ga.
WGBS, Miami, Fla. • WJBK, Detroit, Mich. • WSAI, Cincinnati, O.
WSPD-TV, Toledo, O. • WJBK-TV, Detroit, Mich. • WAGA-TV, Atlanta, Ga. • KEYL-TV, San Antonio, Tex.
NATIONAL SALES HEADQUARTERS:
488 Madison Ave., New York 22, ELdorado 5-2455 • 230 N. Michigan Ave., Chicago 1, FRanklin 2-6498
• Telecasting
June 9, 1952 • Page 49
editorial 4'
One for All; All for One
THE ATMOSPHERE surrounding the calling
of the forthcoming meeting of CBS Radio
affiliates and executives of the network is one
that encourages hope for eventual solution of
radio network business problems.
Not the kind of witless hope that depends
for realization upon the passing of a miracle
nor the even sillier hope that an unsatisfactory
situation can rectify itself while all parties to
the situation ignore it.
The hope which arises from this occasion is
a firmer one.
Quite obviously, the nine operators of CBS
Radio affiliates who called the meeting did so
with the very realistic awareness that radio
network business affairs have reached a state
of disorder which cannot be corrected by wish-
ful thinking or any cure short of painstaking
diagnosis and patient therapy.
This attitude of realism is at odds with the
excitability that has characterized the thinking
and behavior of some affiliates in the past. It
implies that station management and network
management, who not always have worked
harmoniously together nor with one -another's
interests in mind, may now discard old sus-
picions and jointly seek a solution.
The network crisis of today goes to the very
heart of the American radio system. Ten years
and more ago when the Independent Radio
Network Affiliates was formed to work out
problems common to the entire field (AFM
contracts, for example), a slogan was coined:
"The affiliates are the networks, and the net-
works are the affiliates."
In those days, networks and their affiliates
achieved a unanimity of purpose when con-
fronted by the music crisis.
They should strive for no less unanimity to-
day, for the business crisis now confronting
network radio is every bit as severe a threat
to radio as was the music difficulty of 1940-41.
It is to be hoped that the July 1-2 conference
of CBS Radio affiliates and network executives
will bear out the intentions of its sponsors and
that the infirmities afflicting network radio
will be examined frankly and in detail. Out of
such a conference could come the stabilization
of U. S. radio.
Sun Spots (Sic)
LATEST SEASONAL attempt to hook a free
radio ride comes from the Sun Glass Institute,
of New York City.
Stations are being broadsided with a fat
brochure of 24 ready-written "spots." An
explanatory memo to program directors tells
of the "health giving benefits" of the sun, then
quickly switches to a note of warning. "Scien-
tists and eye specialists," it says, "have been
warning the public to use care in safeguard-
ing the eyes from too much sun."
Here the institute takes the program man-
ager into partnership and offers him an oppor-
tunity to do something about this danger.
"You will be performing a public service," the
memo continues, "by bringing these facts to
the attention of thousands who may be gam-
bling with their safety." Typical "spots" follow.
Many station managers "filed" the "oppor-
tunity" in the waste basket. At least one
sent his rate card to the Sun Glass Institute.
One thing was universal — the burn. But it
was from the institute, not from the sun.
FCC Black Magic
FOR a classic portrayal of the Biblical quota-
tion about the left hand not knowing what the
right hand doeth, we cite the FCC as Exhibit A.
The FCC is crying poverty. It needs man-
power to handle the TV "workload." An im-
portant personage — Chairman Edwin C. John-
son— gets his Interstate Commerce Committee
to plead for $800,000 more to give the FCC
that manpower. The Senate meets it two-thirds
of the way by approving $600,000.
Even before Congress had acted, the FCC
yields to the mouthings of its lawyers and
places on temporary license the stations of
several networks because of a wild-swinging,
publicity-seeking complaint of the American
Civil Liberties Union alleging "blacklisting."
Here, on the one hand, the FCC bemoans its
dire financial straits. And on the other, it in-
vents a workload in an area which is none of
its business. This artificially stimulated FCC
"business" follows the pattern of the late-
lamented Richards' Stations hearings; the
current ABC-United Paramount proceedings,
bringing in extraneous issues that can't con-
ceivably have a bearing on the proposed
merger; the abortive "rebroadcast rule" which
places the FCC stamp of approval on program
piracy, and the still-warm letter to CBS
wherein the FCC holds that GOP Presidential
aspirant William R. Schneider of St. Louis is
entitled to equal opportunities with other Pres-
idential candidates (wherein it introduces the
vicious practice of regulating licensees in ad-
vance of the fact).
How do these actions come about? The
blacklisting case is a shining example. Last
April, ACLU called upon the FCC to conduct
a general investigation of "blacklisting" stem-
ming from the publication of Red Channels.
Came widespread publicity, what with the cit-
ing of such entities as NBC, CBS, ABC, Du-
Mont, WPIX (TV) New York and KOWL
Santa Monica as alleged blacklisters. Renewals
of several were due June 1.
At its meeting Wednesday, May 28, the
Broadcast Bureau recommended, and the Com-
mission approved, regular renewals and dis-
missal of the ACLU complaints. At the next
day's session, General Counsel Ben Cottone
(who had provoked the rebroadcast rule and
who made the Richards case a cause celebre)
asked for reconsideration and deployed legalis-
tic abracadabra about the Administrative Pro-
cedure Act requiring investigation and written
opinion. Comr. E. M. Webster felt there was
something to this procedure business. Comr.
Frieda B. Hennock struck a blow for her ACLU
misguided liberals and seconded reconsidera-
tion. Chairman Paul A. Walker wilted. There
was more legalistic interplay.
So temporary licenses ensued. The vote
was 3-2, with Vice Chairman Rosel H. Hyde
and the FCC's newest member, Robert T.
Bartley, opposing the action as improper use
of the licensing function extending beyond the
intention of the statute. Comrs. Robert F.
Jones and George E. Sterling were away.
It is this sort of mischief that the FCC
lawyers have been inciting. It's the phony-
liberal precept of trying to dispel all alleged
social sins by using the licensing power. It's
the kind of activity that has infused the FBI
with the notion that the FCC is made up of a
gang of left-wing (or worse) sympathizers.
On the blacklisting issue, if there are those
who feel they are libeled, they have recourse
to the courts, not the FCC.
And pity Chairman Johnson and his com-
mittee, who stuck their necks out to get an
economy - minded Congress to give the FCC
more money, only to have the same FCC create
a new WPA legalistic leaf-raking project that
is make-work and make-trouble.
£ our respects te:
D. L. (TONY) PROVOST
THE celebrated "Topper" novels created
by the late Thorne Smith may owe certain
facets of their hero's character to a man
with whom the novelist once roomed in Green-
wich Village. He is D. L. (Tony) Provost.
Topper was pictured as a good-natured busi-
nessman, successful, but with a turn for get-
ting into out-of-the-ordinary situations. That
shoe fits Tony Provost.
But where Topper was meek and easy-going,
Tony Provost dons sprinting shoes for a much
faster and aggressive whirl in the business
world. Today he is vice president and general
manager of Hearst Corp.'s Radio and Tele-
vision Div., and, perforce, one of the broad-
casting industry's most active and aggressive
figures.
In direct supervision of WBAL (50 kw)
and WBAL-TV Baltimore, both NBC affiliates,
Mr. Provost also heads WISN-AM-FM Mil-
waukee (5 kw). He is a member of the board
of directors of KING Seattle, Wash., partly-
owned by the Hearst (Corp.
With these widely-spread properties demand-
ing his business talents, Mr. Provost has estab-
lished a policy for overall operation which
combines sound business administration with
strong public affairs programming.
His 20 years of experience in broadcasting
stood him in good stead in his present position
when he succeeded the late Tom A. Brooks.
During his work as an independent program
producer from 1931 to 1939, he had a hand in
pugilist Max Baer's dramatic career. He
handled the rights to a three-a-week radio
dramatic show, sponsored by the B. F. Good-
rich Co., and starring the prizefighter before
his fight with Primo Camera, and the next
year prior to the Braddock fight, a half-hour
Baer dramatic show sponsored by Gillette
Safety Razor Co. It has not been revealed
whether Mr. Provost was responsible for the
publicity gag during this time of having the
fighter "shot" by a sound effects man in a New
Jersey hotel lobby with blank cartridges, an
act which made national headlines.
Mr. Provost served as sales manager for Em-
pire Broadcasting Co. from 1939 to 1942 and
from 1942 to 1945 was assistant manager of
WEAF New York.
His decision to stick with the broadcasting
industry became pronounced when a side ven-
ture back-fired during this period. With a
partner, Mr. Provost tried to introduce an oil-
nut crushing machine into Mexico, but the
Mexican government objected that the ma-
chine was unfair to labor. When a representa-
(Continued on page 5U)
:ge 50 • June 9, 1952
BROADCASTING • Telecasting
"Wherever You 60... there's RADIO'"
CKLW is proud to have played a part in the United Detroit Radio
Committee's campaign which won top honors for group radio
promotion in 1951. CKLW conceived the slogan, first gave it air
time, and joined with other Detroit Stations to emphasize the
great value of radio in the Detroit market.
Celebrating Our
20™
Anniversary
153,358 Broadcast Hours
11,804 Advertisers Served
48,620 Hours of Public
Service Broadcasts
MUTUAL
CKLW
MUTUAL
50,000 WATTS • 800 On Your Dial
Guardian Building • Detroit 26
BROADCASTING • Telecasting
June 9, 1952 • Page 51
front office
JOHN THORWALD, radio-TV director, WJHP Jacksonville, WTMC
Ocala, WDLP Panama City and WCOA Pensacola, all Fla., has
resigned. Future plans have not been announced.
DICK DAWSON, account executive, DuMont Television Network, to
. Paul H. Raymer Co., N. Y., station representative firm,
in same capacity.
% ALFRED E. ANSCOMBE, sales promotion director,
WKBW Buffalo, promoted to local sales manager.
C. C. CLOUGH, account executive, Fennell Adv. Holly-
wood, to KWKW Pasadena, in similar capacity.
JERRY WINTERS named sales manager, WVOW
Logan, W. Va.
"Save up to $16 a month
on food bills/'
Using radio, TV, small ads, and the package itself.
Sterling Salt tells housewives how the trick is done.
On pages 44 and 45 of the
May 9 issue of Printers' Ink,
James K. Gearhart, advertising
and merchandising manager,
International Salt Company,
"Gives credit for sales boost to
high information value of ads."
If you missed this story drop
me a line and I'll send it on to
you.
It's important on two counts.
First, you can use it to build
several solicitations for new ac-
counts, local, regional or even
some national advertiser. Sec-
ond, it was probably read by the
largest single group of buyers
of advertising in this country.
Of our total circulation, 23,309,
more than two-thirds are ad-
vertising managers, sales man-
agers, agency executives, and
the top executives who "give
the nod" to schedules.
With the article you will see
a typical radio script, three
small space ads, and the com-
plete story of how "Sterling
Salt is now helping tens of
thousands of housewives to save
up to $1.93 on a dinner for four,
and up to $16.00 a month on
their food bills."
At the present time, 34 Radio
Stations are releasing daily
Sterling weather reports five
times a week. With these re-
ports, commercials are rotated
to feature Sterling Table Salt,
Blusalt for the
farm, Sterling
Industrial Salt,
and Sterling Au-
ger Action Salt
for ice control.
Articles like
this often pro- Bob Kenyon
voke this ques-
tion: "Why does Printers' Ink
come up with so many factual,
down-to-earth, profit- ma king
stories?"
For 63 years, our subscribers
have told us what they want.
They are the buyers of adver-
tising. To hold their interest
and renew their subscriptions
year after year, we know that
stories like the Sterling Salt re-
port are what they seek.
Two suggestions: Read the
Sterling story, then contact
some local or regional food ad-
vertiser and tell him how he
can use your station to expand
his business. Another sugges-
tion: Start telling the Buyers
of Advertising weekly in Print-
ers' Ink about your own sta-
tion and market.
We are ready to help you
whether you decide to use 1/6
of a page or a full page on a
regular schedule.
When shall we have our first
talk?
ROBERT E. KENYON, JR.
Advertising Director
Printers' Ink
Chicago
t 42nd Street, New York 17, N. Y.
Pasadena • Atlanta • Boston
PAUL SIMPKINS, staff announcer, WJDX Jackson, Miss., to WGLC"
Centerville, Miss., as station manager.
QUENTIN C. STURN, accounting staff, WIND Chicago, transfers to'
HARRY SIMMONS, salesman, Paul H. Raymer Co., Chicago, to NBC
Radio Spot Sales, same city, in same capacity.
STUART HEPBURN, recently discharged from the Navy, to WNAV
Annapolis, Md., on sales and announcing staffs.
JOHN ROSSITER, general manager, WTVN (TV) Columbus, Ohio,
elected vice president of Picture Waves Inc. in addition
to present duties.
MIKE SHAPIRO to sales staff of WFAA-TV Dallas.
HAROLD GREGSON, station manager, KNBY New-
port, Ark., returns to KNEA Jonesboro, Ark., as com-
mercial manager.
WILLIAM GIDEON and LAWRENCE H. ROGERS ap-
pointed to board of directors of WSAZ Huntington,
W. Va.
Mr. Rossiter
BRYAN J. BUSH, former commercial manager, WDOD Chattanooga,
Tenn., WALTER H. STAMPER Jr. and WILLIAM O. JONES, sales-
men there, to WAPO that city, in same capacities.
Pet&onali • • •
SYDNEY H. EIGES, NBC vice president in charge of press and informa-
tion, elected president of New York professional chapter of Sigma Delta
Chi, honorary journalism fraternity.
GEORGE HINDERSON, director of sales, WLWC (TV) Columbus,
elected to board of directors of city's Manufacturers Representatives
Assn. . . . GLAD HALL JONES, KRKD Los Angeles account execu-
tive, to head second annual advertising workshop series for teachers at
Fairfax High School, same city, June 14-25. . . . JOHN McDERMOTT,
sales staff, KMBC and KFRM Kansas City, Mo., elected president of
Junior Chamber of Commerce. . . .
ROBERT J. McANDREWS, commercial manager, KBIG Avalon, Calif.,
was m.c. at sixth annual Hucksterado dinner dance of Hollywood Ad
Club, June 6.
KEN SPICER, business manager, WBT-AM-FM and WBTV (TV) Char-
lotte, N. C, elected president of city's National Office Management
Assn BENEDICT GIMBEL, president-general manager, WIP
Philadelphia, to receive honorary degree of Doctor of Humane Letters
from Lincoln U ANDY A. McDERMOTT, manager of Radio &
Television Sales Inc., Toronto, elected second vice-president of Advertis-
ing and Sales Club there. . . . LEE HODGE, sales staff, WKTY La
Crosse, Wis., appointed general manager of city's annual summer civic
opera. RALPH V. STEELE, sales staff, WKTY, named "man of the
year" by County Reserve Officers Assn AL WEEKS, account execu-
tive, KLO Ogden, Utah, elected president of city's Advertising and
Sales Club
AM IN TV HOMES
Probed by Advertest
RADIO sets require less attention
than TV sets. That's what most
respondents said in a survey by
Advertest's Tele-Scope on "What
is your opinion as to why people
continue to listen to the radio even
though they own television?" Wom-
en in 755 TV homes in the New
York metropolitan area were
queried. Answers and percentages
follow :
Radio requires less attention
TV tiresome— bad for eyes
Many have favorite radio programs
Radio has its own values
Radio provides music
Many radio programs better than TV
Some TV programs are poor
Habit
Miscellaneous reasons
Don't know
Page 52 • June 9, 1952
More French-Language
EXPANSION OF Canadian Broad-
casting Corp. French programs was
decided on at the CBC board of
governors meeting in May at Que-
bec City. French-language sta-
tions as far west as Edmonton are
to receive wire-line network service
from Montreal and Quebec this
summer. There are a number of
independently - owned French - lan-
guage stations now in operation in
northern Ontario and western
Canada, which will be included in
this expansion. It also was decided
to build a French-language CBC
station in New Brunswick province
although location, frequency and
costs have not yet been determined.
The New Brunswick station will
carry the French-language pro-
grams exclusively.
ROADCASTING • Telecasting
26.8%
8.9%
7.8%
6.2%
5.2%
4.5%
3.6%
2.5%
5.4%
31 .9%
YOU MIGHT STRIKE OUT 20 BATTERS
IN ONE GAME —
UT...
YOU NEED THE
FETZER STATIONS
TO WIN IN
WESTERN MICHIGAN!
If you're pitching for the rich Western Michigan
market, WKZO-WJEF and WKZO-TV give you
three strikes on any other media in this area.
RADIO
WKZO, Kalamazoo, and WJEF, Grand Rapids (a
CBS combination) deliver about 57% more city
listeners than the next-best two-station choice in
these two cities, yet cost 20% less than the next
combination. In addition to their home-town
superiority, WKZO-WJEF have tremendous rural
circulation too. The 1949 BMB Report shows
that WKZO-WJEF have greatly increased their
unduplicated audiences over 1946 — up 52.9%
at night . . . 46.7% in the daytime! In the Grand
Rapids area alone, this represents an unduplicated
day-and-night coverage of 60,000 homes!
TELEVISION
WKZO-TV, Channel 3, is the Official Basic CBS
Television Outlet for Kalamazoo-Grand Rapids.
A new 28-county Videodex Diary Study, employ-
ing the BMB method, offers smashing proof that
WKZO-TV delivers 91.9% more Western Michi-
gan and Northern Indiana homes than TV Station
"B" !
Write direct or ask Avery-Knodel for all the
Fetzer facts, today!
Maury McDermott of the Louisville Colonels tied this American Association record in a 1949
game with St. Paul.
WJEF WKZO-TV WKZO
fffffA in GRAND RAPIDS IN WESTERN MICHIGAN ■ ^ IN KALAMAZOO
AND KENT COUNTY ! AND NORTHERN INDIANA AND GREATER
WESTERN MICHIGAN
(CBS RADIO) H ■ (CBS RADIO)
WkJ ALL THREE OWNED AND OPERATED BY WM
FETZER BROADCASTING COMPANY
AVERY-KNODEL, INC., EXCLUSIVE NATIONAL REPRESENTATIVES
Our Respects To
(Continued from page 50)
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RCA VICTOR DIVISION
tive for the machine was murdered
by peons, the project was aban-
doned in a hurry.
Mr. Provost, whose first name is
DeLancey, but who has become
known throughout the broadcasting
industry by his initials, D.L. — or
his nickname Tony — , was born
June 28, 1903, at Winsted, Conn.,
and attended Gilbert Preparatory
School.
Awarded a bachelor's degree at
William & Mary College, Williams-
burg, Va., he entered the advertis-
ing business, but was forced out of
work during the depression. He
entered radio via a recording con-
cern.
As program manager for WNBC
New York from 1945 to 1949, Mr.
Provost saw the station receive
more national awards than at any
time in its history. Specializing in
children's shows and public affairs
programming, he gave many cur-
rent radio and TV favorites their
first big break. Tex and Jinx were
introduced by Mr. Provost and he
also brought Bob Smith from Buf-
falo to New York as a morning
entertainer and star in children's
programs, where Mr. Smith first
brought forth his Howdy Doody
show.
Moving to Baltimore as business
manager for WBAL-AM-TV in
1949, he took over his present job
in 1951. Since then the properties
have expanded steadily with devel-
opment of merchandising and pho-
tographic departments, an in-
creased news staff and intensive
concentration on educational pro-
gramming.
Expands Classroom TV
WBAL-TV already had been
among the first stations in the
country to inaugurate TV programs
for public school classrooms. Under
Mr. Provost the educational pro-
gramming was expanded to em-
brace the university level, and now
makes available Class A time each
week for a series participated in by
every major college and university
in Maryland. Additional choice
time is devoted to a weekly med-
ical show presented by U. of Mary-
land doctors.
The WBAL radio and TV outlets
present 51 public service programs
weekly.
Mr. Provost also has expanded
actual programming time, insist-
ing that WBAL-TV be the first sta-
tion on the air every day and the
last at night, the station starting
at 7 a.m. with the Garroway show
and ending with live news and
sports programming at 12:15 a.m.
WBAL-TV programmed its own
9-10 a.m. variety show long before
the NBC Today program, report-
edly receiving the highest rating
for early-morning TV in 10 major
cities covered by ARB.
Six months ago WBAL went on
the air for 24 hours a day. An out-
standing feature show on the all
night broadcast is conducted by
Archdale J. Jones, an Englishman,
who helps track down missing per-
sons.
Some indication of why business
records show WBAL-TV at its peak
booking level and WBAL listing its
strongest billing in recent years,
may be gathered in Mr. Provost's
standing advice to his various
staffs:
"We can no longer be purveyors
of entertainment from an ivory
tower. The people have grown up
with our media and are no longer
awed by technical magic. Today
radio and television stations, like
newspapers, must be a part of their
communities. That means we must
go to the people with our cameras,
our tape recorders and our micro-
phones. We must enter their schools
and their churches, participate in
their fund-raising campaigns and
record the progress of their vital
civic and legislative issues.
Showmanship Factor
". . . It must not be forgotten,
however, that we are also in show
business. All the public service in
the world will fall on deaf ears un-
less we employ the tricks of our
trade to make it dramatic and vital
to the public. . . ."
Although Mr. Provost must
travel a lot of necessity, he relaxes
when he can at his home in a val-
ley north of Baltimore. He is mar-
ried to the former Seraphine Baum-
gartner.
His hobbies are his dogs, gar-
dening and sometimes a hand of
poker.
SCAAA ELECTION
Jorgensen Named President
KAI JORGENSEN, executive vice
president and
chairman of the
board, Hixson &
Jorgensen Inc.,
Los Angeles
agency, has been
elected president
of Southern Cali-
fornia Advertis-
ing Agencies
Assn. He suc-
ceeds Willard G.
Gregory, presi-
Gregory Co. who
Mr. Jorgensen
dent, Willard G
continues as board member
Elected first and second vice
presidents, respectively, were Earl
L. Taggart, partner of Taggart &
Young Adv., and Robert F. Millar,
president, Stellar, Millar & Lester
Inc. Forrest Dolan, vice president,
The Mayers Co., was named secre-
tary-treasurer.
Pulse Expands Service
PULSE Inc.'s addition of 18 radio
and ten video markets to its service
area surveys marks the firm's
greatest four month expansion in
history, Dr. Sidney Eoslow, Pulse
head, said May 24. He said Pulse
now covers 67 radio markets in-
cluding 18 million families, or 42%
of the U. S. total, and 38 TV mar-
kets containing 85% of all TV sets.
New markets, as released by Pulse,
include Houston, San Antonio,
Toledo, Providence, Milwaukee,
Tulsa, San Diego, Miami, Pitts-
burgh, Baltimore and Richmond.
NO ARGUMENT HERE . . .
WBNS has more listeners than
all local stations combined!
All the neighbors listen in when
WBNS is on the air. And you can't
argue with these facts: WBNS has
the top 20 rated programs ... a com-
bination of top CBS shows and local
favorites. WBNS reaches a Billion-
Dollar audience of almost
lion, both urban and rural. WBNS
is the neighbor other local stations
try to keep up with.
ASK JOHN BLAIR
CENTRAL OHIO'S ONLY
Page 54 • June 9, 1952
BROADCASTING • Telecasting
Can America
escape socialism?
Some nations couldn't. And there are people in
this country who are trying to push America down
the same one-way street.
They don't speak out for socialism openly —
they know most Americans don't want it. Instead,
they give persuasive reasons for the steps that lead
to socialism.
There's one clue that will help you recognize
this hidden socialism. It's the old line: "Let the
federal government do it — or run it — or take it over
— or own and operate it." When you hear that,
look out.
For the more things the federal government
runs, the closer we are to socialism — whether we
want it or not — and the fewer rights and freedoms
we have left for ourselves.
America can escape socialism — here's how you
can help: Recognize the steps that lead to it. Help
your friends and neighbors see the danger. And
use your ballot wisely!
WHERE DOES SOCIALISM START? One of socialism s
first aims is to have the federal government take over
electricity, and thus get the whip hand over every business,
farm and family. In America, socialized electricity has
spread steadily— and the pressure is on for much more.
That's why America's business-managed, tax-paying Elec-
tric Light and Power Companies* publish this warning
to all Americans.
*Names on request from this magazine
• "MEET CORLISS ARCHER" -Sundays- ABC-9: 15 P.M., Eastern Time.
BROADCASTING • Telecasting
June 9, 1952 • Page 55
KHMO LABOR CASE
'Cease and Desist' Asked
TRIAL EXAMINER Stephen S.
Bean, National Labor Relations
Board, last week recommended that
KHMO Hannibal, Mo., "cease and
desist" from discouraging member-
ship in any labor organization of
its employes or in any other man-
ner interfere with or coerce em-
ployes in their self-organizational
rights.
Mr. Bean was acting on charges
filed by IBEW, Local 1272, AFL.
Complaint was issued March 5.
Hearing was held at Hannibal
March 24-26. Mr. Bean last week
also recommended dismissal of sev-
eral other charges of discrimina-
tion by KHMO.
World in Canada
ALL-CANADA Radio Facilities
Ltd., Toronto, has obtained Cana-
dian distribution rights of World
Broadcasting System Inc., New
York. R. F. Tait, of All-Canada,
will handle the World Program
Service library for Canadian sta-
tions. Plans are under way for ex-
pansion of the service to include
Canadian artists and programs
specially designed for Canadian
broadcasting to cover local holidays
and other features.
air-casters
JERRY CARR, news director, WHLI
Hempstead, L. I., adds duties of
program director.
STEPHEN W. ISON Jr. appointed
acting program director, WVOW
Logan, W. Va. HUGH DeMOSS and
JACK MILLAN to station's announc-
ing staff.
TOM HANLON, sportscaster, KNX
Hollywood, to narrate auto racing
sequences in Monogram Pictures fea-
ture film, "Army Bound."
ROBERT LOEBER, promotion staff,
ABC Chicago, to advertising and pro-
motion department, WMAQ and
WMBQ same city, replacing GRANT
RECKSIECK who has resigned.
BILLIE O'DAY, WIOD Miami, Fla.
women's commentator, honored with
certificate of appreciation at annual
meeting of Dade County Federation
of Women's Clubs for service to com-
munity.
STUART SNYDER, free lance writer
and producer, KRDO Colorado
Springs, to production staff, WHAS
Louisville, Ky.
GEORGE WANN, promotion director,
KOIN Portland, elected to board of
directors of Oregon Prison Assn.
JOHN ARCESI, star of KNX Holly-
wood John Arcesi Sings, signed to ex-
clusive three-year contract by General
Amusement Corp.
ROY GREEN, operator, CHNO Sud-
bury, to CHUM Toronto, as an-
nouncer-operator.
JAMES PETERSEN, professor of ra-
dio and TV, Ball State College, Mun-
cie, Ind., to special broadcast service
staff, WLW and WLWT (TV) Cin-
cinnati.
JEAN HERSHOLT, star of CBS Radio
Dr. Christian, named "the doctor we'd
most like to work with" by American
Nurses Assn.
LOU SHABOTT, formerly of WCEC-
WFMA (FM) Rocky Mount, N. C, to
WJWL Georgetown, Del., as an-
nouncer.
PETER H. WINN, director of sports
and special events, WHMP Northamp-
ton, Mass., to Amherst College there
on public relations staff.
MIKE ROSS, Hollywood TV actor, as-
signed role in Paramount Pictures
feature film, "Pleasure Island."
CARL W. HERZMAN, KLZ Denver
farm program director, presented
award for service as advisor to Colo-
rado Jr. Cattlemen Assn. at group's
85th annual convention.
JULIA PRESSON to continuity staff,
WPTF Raleigh, N. C. BILL JACK-
SON, WCOG Greensboro, to WPTF
announcing staff.
EL JONES, CKWS Kingston, named a
director of Advertising and Sales Club
there.
BARNEY PHILLIPS, actor in NBC-
TV Dragnet, assigned role in United
Artists feature film release, "The
Glass Wall."
DON McGILL, music producer, CBM
Montreal, named program director of
CBM.
CARMEN PHELPS, Pitluk Adv., to
WOAI-TV San Antonio, for daily
show, Menu Matinee.
WESTON J. HARRIS to WTTG (TV)
Washington to handle publicity and
promotion.
ED SIMMONS and NORMAN LEAR,
writers of Martin & Lewis NBC radio-
TV shows, signed to write comics'
future motion pictures to be released
through Paramount Pictures.
DIZZY DEAN, sportscaster for Fal-
staff Brewing Corp., honored May 25
at Dizzy Dean Day ceremonies in
Sportsman's Park, St. Louis.
EMMA BARBERIO joins Hollywood
headquarters, KBIG Avalon, Calif, as
bookkeeper. STU WILSON, produc-
tion manager, KBIG, adds duties of
m.c. on KNXT (TV) Hollywood The
Files of Jeffrey Jones.
SYD KENNEDY, manager of CBH
Halifax, appointed program director
of Maritimes Region of Canadian
Broadcasting Corp., with headquar-
ters at Halifax.
EVELYN CLARK DEGGENDORFER,
assistant promotion manager, KCBS
San Francisco, appointed promotion
manager succeeding HOWARD LUCK
GOSSAGE. PETE TURDICI, head ap-
prentice, KCBS, promoted to record
librarian replacing DAVE McELHAT-
TON, new summer relief announcer.
BOB FAIRBANKS succeeds Mr. Tur-
dici. JEAN POTEET and BEVERLY
BECKER to KCBS program staff.
FREEMAN LUSK, moderator, KLAC-
TV Hollywood Freedom Forum, father
of boy, May 25.
WILLIAM BALLARD, writer for
Kids and Co. on DuMont Television'
Network, and Joe DiMaggio Show on'
NBC-TV, father of boy, William, May
14. Paternal grandmother is REGGIE
SCHUEBEL, partner of Wyatt &
Schuebel, N. Y.
A/ewi • • •
AUSTIN BOYLE, Chicago Daily News,
to ABC Chicago press staff.
ADOLPH J. SCHNEIDER, director of
NBC-TV news and special events, pre-
sented 1952 citation for alumnus
achievement by U. of Omaha.
Thesaurus Abroad
FOREIGN radio outlets airing 11
RCA Thesaurus urogram series on
May 29 included Radio Ceylon,
Barbados Rediffusion Service
( B.W.I. ), DZRH Manila, Radio Ja-
maica, ZFY Georgetown (British
Guiana), Rediffusion Singapore and
Radio Trinidad. Advertisers are:
Independent Insurance Co., Air
France, Dunlap Rubber & Tyre,
Da Costa & Co., Esso Products,
Robert Thorn, Caribbean Theatres,
Altra Cod Liver Oil, State Express
Cigarettes, Listerine Products, R.
M. Jones, Marcelo Rubber Shoes,
Soap & Edible Products Co., B & J
Machado Tobacco, General Foods,
BardowelPs Dept. Store, Honigs
Products, C. G. Plummer, Grace
Kenedy Soap, Chin Yee & Co.,
Michelin Tyres & Tubes, Bandbox
Shampoo and Hagemeyer Trading
Co.
JAYCEES' DAY
Take Over WASK Schedule
OLD CLICHE, "banker's hours,"
didn't mean a thing to Jaycees of
Lafayette, Ind., fortnight ago as
40 businessmen took over the town,
lock-stock and barrel — including
the microphones of WASK there.
From 6 a.m. sign-on until post-
midnight sign-off, it was Junior
Chamber of Commerce day at the
station as Jaycees and their "guest
stars" handled microphone chores.
Occasion was a special promotion
aimed at boosting "Greater La-
fayette Day." Plan was conceived
by 0. E. Richardson, WASK owner,
and Robert Sharer, Jaycee board
member.
Feature of day's activities was
reading of each other's commercials
by competitive business rivals. A
bank president and maufacturei
opened the broadcast day with
news, markets and records. Jaycees
also announced a local semi-pro
baseball game. Participating in
broadcast activities were bankers,
insurance men, salesmen, lawyers,
merchants, industrial officials and
a Marine sergeant.
WSYR's Local
Radio Sales
UP 39% —
For the period ending April 30, WSYR's local radio
sales were 39% ahead of 1951. The local advertisers
responsible for this increase are the ones in the best
position to test the effectiveness of all media. They
know which advertising keeps the cash register
ringing.
National Spot Advertisers
TAKE NOTE
Write, Wire, Phone or Ask Headley-Reed
WSYR — AM-FM-TV — The Only Complete
Broadcast Institution in Central New York
NBC Affiliate • Headley-Reed, National Representatives
i§WE0K
iTOlTny POUG H KEEPS ! E
REPRESENTED KY
EVERETT McKINNEY !nC
Page 56 • June 9, 1952
BROADCASTING • Telecasting
JUNE 9, 1952
IN
Your sales wagon, that is. For it's the /oca/ artist on
the /oca/ television program who carries the greatest sales
impact with viewers (and buyers).
He is a well-known personality in the market. His
endorsement of a product carries weight.
That's one reason why Spot TV is such a highly effective
WSB-TV . Atlanta
advertising medium.
WBAL-TV Baltimore
Associate your product with the leading personalities in WFAA-TV Dallas
w ,„ j. '-, KPRC-TV Houston
these eleven markets. You II find them starring
KHJ-TV Los Angeles
(and selling) on the outstanding television station of each KSTp ^ M'p'l's St Paul
market-listed here. WSM-TV Nashville
WTAR-TV Norfolk
KPHO-TV Phoenix
WOAI-TV San Antonio
KOTV Tulsa
REPRESENTED BY
EDWARD PETRY & CO., INC.
NEW YORK • CHICAGO • LOS ANGELES
DETROIT • ST. LOUIS • SAN FRANCISCO • DALLAS
The Dinah Shore Show
NBC Television Network
Starring Dinah Shore
There are many good reasons why Houston-Fearless
television camera pedestals and dollies are standard
equipment in a vast majority of television stations. They
are skillfully designed to give complete mobility to the
camera, engineered to withstand constant usage, and built
to give dependable performance at all times.
They embody 26 yean of leadership in manufacturing
camera and film processing equipment for the motion
picture studios of Hollywood and throughout the World.
You can rely on Houston-Fearless for quality and
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"WORLD'S LARGEST MANUFACTURER OF MOTION PICTURE PROCESSING EQUIPMENT"
Page 58 • June 9, 1952 BROADCASTING • Telecasting
WRS' PRIORITY PLAN
Suggests 'Service Factor'
By LARRY CHRISTOPHER
MODIFICATION of FCC's tem-
porary processing procedure and
city-by-city priority listing — to ef-
fect more equitable positioning
among cities now receiving limited
service — was proposed to the Com-
mission last week by Westinghouse
Radio Stations Inc. FCC issued
its city priority list a fortnight
ago [B»T, May 26].
The Westinghouse technique em-
ploys a "television service factor"
as the key to positioning. This
factor is the population of the city
divided by the number of TV sta-
tions there. Computing one list
on the basis of city population and
another on the basis of metro-
politan area population, Westing-
house covers only the B-2 through
B-5 groupings (cities with existing
service) .
Allocation Developments
Other allocation developments
last week included:
% Petition for reconsideration
of FCC's Sixth Report lifting the
TV freeze by Matta Broadcasting
Co., licensee of WLOA Braddock,
Pa., requesting assignment of
Channel 4 there. Petition argues
factors of separation between
Braddock and Columbus, Ohio, and
suggests channel changes involving
WLWC (TV) and WBNS-TV
Columbus.
# Request by Zenith Radio
Corp., Chicago, that FCC (1) issue
a ruling declaring all Chicago ap-
plicants, including WBKB (TV)
there, on "equal footing" in
| their bids for Channel 2 and (2)
"maintain status quo in respect to
Channel 2 in Chicago."
# Plea by Dr. Forbes Farms
Inc., Palm Springs, Calif., for
amendment of Sec. 3.60(5 (alloca-
tions table) to allocate UHF Chan-
nel 14 there under provision of 15-
mile rule.
9 Opposition of Havens & Mar-
tin, operator of WTVR (TV)
Richmond, to petition of High
Point Enterprise (WHPE High
Point, N. C.) to remove the alloca-
tion of VHF Channel 6 from Beck-
ley, W. Va., to High Point.
The Westinghouse petition noted
that the priority principles re-
tained by FCC in the Sixth Report
"are fair to the public" and that
"it is in the public interest and
'serves the greatest good to the
greatest number' to bring into
reality, as quickly as possible,
priorities 1 through 4, giving all
areas a choice of two programs
and all cities at least two stations."
Priority 1 is to provide at least
one TV service to all parts of the
U. S. ; priority 2, to give each com-
munity at least one station. Prior-
ities 3 and 4 are the same except
they specify two services to all
areas and two stations to each
community, respectively, the peti-
tion explained.
Conflicts With Priorities
Noting that the Sixth Report in-
dicates FCC's desire "to bring into
being as many of the UHF tele-
vision stations as possible within
the shortest period of time," West-
inghouse said the temporary pro-
cessing procedure "would accom-
plish this result but, in our opinion,
unnecessarily conflicts with prior-
ities 1 through 4, at least as to
timing."
"For instance," the petition con-
tinued, "hearings will be held in
Los Angeles and New York-Newark
area, both served by seven tele-
vision stations, ahead of the Pitts-
burgh and St. Louis hearings,
which cities are presently served
by single outlets and rank eighth
and ninth in metropolitan area
population respectively."
Along the same line, the petition
pointed out that the "hearings in
Los Angeles and New York (and
other multiple-served cities includ-
ing Washington, Philadelphia,
Detroit, Baltimore, etc.) violate
priorities 2 and 4, at least as to
timing, only because UHF is the
only remaining available service."
"This appears to be an undue
advantage to citizens already re-
ceiving adequate service," West-
inghouse contended, "and an unfair
penalty to those citizens in other
large single outlet cities to which
both UHF and VHF channels are
presently proposed."
"We believe that the public in-
terest would be served and prior-
ities 1 through 4 more quickly
brought into reality by use of an-
other formula to establish hear-
ing procedures without retarding
the early growth of UHF stations,"
the petition held.
A-2 Priorities Necessary
Westinghouse stated it had no
comment with respect to the Com-
mission's proposals for group A-2
and B-l cities, "since such prior-
ities are necessary in order to
meet priorities 1 and 3." A-2 cities
are those 40 miles or more from
any existing TV station while B-l
cities are those less than 40 miles
and having assigned to them only
UHF channels.
The petition noted that in group
B-l "the Commission's proposal
involves cities less than 40 miles
(some as close as 2 and 3 miles —
Gastonia and East Lansing) from
an existing transmitter and there-
fore are presumably receiving one
or more services (Paterson, N. J.,
at 12 miles, receives 7 services)
within the meaning of at least
priority 1 if not priority 3. There-
fore, the formula we are proposing
could be extended to include group
B-l, or at least many cities listed
therein."
Westinghouse pointed out that in
applying the television service
factor formula to both the city
population and metropolitan area
population listings it offered as an
appendix to its petition (see page
68), cities presently receiving
multiple service "are more evenly
distributed throughout the hear-
ing schedule without unduly deiay-
ing hearings in cities where only
UHF channels are available. (For
instance, New York is second, Chi-
cago fourth, Philadelphia- fifth,
Detroit eighth, etc. on the metro-
politan area basis.) Meanwhile,
however, single outlet cities appear
early on the hearing list and we
therefore anticipate conformity
(Continued on page 64)
NCAA CONTROLS
'52 Plan Is Compromise
FEARING the "financial pres-
sures" of television "may well spell
the end of amateur football" if
allowed to go unchecked, the TV
committee of the National Col-
legiate Athletic Assn. last week
produced some pressure of its own
in the form of its second, 1952 plan
for controlling college football
television.
Networks, which had met sepa-
rately with the TV committee since
February to offer their suggestions,
unanimously agreed they would
much prefer no restrictions what-
soever on football telecasts, but
generally conceded the plan, a com-
promise over last year's, was better
than its predecessor. Several
spokesmen echoed Committee
Chairman Robert A. Hall of Yale
who noted that the plan "wouldn't
please everybody concerned 100%,
but would be beneficial to all."
Onus of the 1952 plan is placed
upon the sponsor, sponsors, or net-
work selected by the NCAA — not
necessarily in terms of the highest
bid — to conduct a nationwide pro-
gram on 11 successive Saturdays,
starting September 20, plus
Thanksgiving. Contrary to last
year's design, the new plan calls
for no television blackouts, bull's
eye of public protests last season,
and one network spokesman called
this a definite improvement for the
advertiser, audience, and broad-
caster.
Meet Next January
The NCAA committee also con-
sidered assessing TV receipts for
pro-rata redistribution to all 250
member colleges, but proposals for
this suggestion, intended to help
eliminate television as a "vast
money-making device for the fav-
ored few," will not be considered
until the annual NCAA convention.
BROADCASTING • Telecasting
to be held in Washington, D. C,
sometime in January.
All the major television networks
were understood last week to be
working on the plan, steering
through its qualifications to find- its
sales potential. Estimated by one
spokesman as involving a $2M>-$3
million purse, it seemed unlikely
that any one network would under-
take college football under its own
aegis, as suggested by the NCAA,
unless supported by a major spon-
sor or a group of sponsors. With
Pnilco, Admiral, and Westinghouse
— which presented 19 college games
on NBC-TV last year for a reported
$663,142— buying AM-TV coverage
of national political conventions
this summer, it was felt sponsors
might prove hard to find.
Tricky aspect of the NCAA pro-
posal is that the sponsor is ex-
pected to make his own cost esti-
(Continued on page 71)
June 9, 1952 • Page 59
Listed by States
FORT LAUDERDALE, Fla.— Gerico
Investment Co., UHF Ch. 17 (488-494
mc), ERP 18.8 kw visual; antenna
height above terrain 420 ft., above
ground 439 ft. Estimated construction
cost $252,900, first year operating cost
$200,000, revenue $210,000. Studio and
transmitter Peters Branch Road, 26°
06' 15" N. Lat., 80° 13' 03" W. Long.
Transmitter DuMont, antenna GE.
Legal counsel Welch, Mott & Morgan,
Washington. Consulting engineer
Craven, Lohnes & Culver, Washington.
Applicant is licensee of WBRD Fort
Lauderdale. Principals include: Presi-
dent - Treasurer L. Coleman Judd
(33%%), real estate broker; Vice
President E. J. Richardson (33%%),
Richardson Construction Co., and Sec-
tary George W. English Jr. (33%%),
Fort Lauderdale attorney. Address:
c/o Radio Station WBRD, P. O. Box
78, Fort Lauderdale.
t FORT MYERS, Fla.— Fort Myers
Bcstg. Co., Ch. 11 (198-204 mc), ERP
9.77 kw visual; antenna height above
average terrain 315% ft., above ground
343 ft. Estimated construction cost
$172,128, first year operating cost
$125,000, revenue $125,000. Studio and
transmitter location 54 East 1st St.,
26° 39' 03" N. Lat., 81° 51' 20" W.
Long. Transmitter RCA, antenna
RCA. Legal counsel Cohn & Marks,
Washington. Consulting engineer Rus-
sell P. May, Washington. Applicant
is licensee of WINK Fort Myers, Fla.
Principals include: President Arthur
McBride, 25% owner of United Gar-
age & Service Corp., Cleveland and
president and 15% owner of Cleveland
Browns Football Team; Vice President
Daniel Sherby, 50% owner of United
Garage & Service Corp., 9% owner of
Cleveland Browns, 12%% owner of
Castle Outdoor Theatre Co. and 50%
owner of Stacy Rowell Motors Inc.;
Vice President Arthur B. McBride Jr.,
25% owner of United Garage & Serv-
ice Corp. and 25% owner of Consensus
News Co.; Secretary Philmore J.
Haber, Cleveland attorney, and Treas-
urer R. B. Milar, assistant treasurer
for United Garage & Service Co. Ad-
dress: 54 East 1st St., Fort Myers,
Fla.
t MIAMI, Fla. — Isle of Dreams
Bcstg. Corp., Ch. 7 (174-180 mc),
ERP 316 kw visual; antenna height
above average terrain 437 ft., above
ground 479 ft. Estimated construc-
tion cost $1,259,957, first year operat-
ing cost $792,000, revenue $976,000.
Studio and transmitter North side of
79th St. causeway, 25° 50' 57" N. Lat.,
80° 09' 19" W. Long. Transmitter
RCA, antenna RCA. Legal counsel
EDWARD D. MADDEN (1), vice presi-
dent in charge of NBC-TV sales and
operations, smiles as William Boyd,
film star, signs 10-year contract pav-
ing way for new Hopalong Cassidy
series.
Page 60 • June 9, 1952
television applications
Digest of Those Filed With FCC May 29 through June 6
(f Indicates pre-thaw application re-filed.)
Boxscore VHF UHF Total"
Applications filed since April 14 41 22 64
* One applicant did not specify channel number.
Dow, Lohnes & Albertson, Washington.
Consulting engineer Millard M. Gar-
rison, Washington. Applicant is licen-
see of WIOD-AM-FM Miami, and is
identified with James M. Cox Stations'
WSB-AM-FM Atlanta and WHIO-AM-
FM Dayton, Ohio. Principals include:
Chairman of Board James M. Cox Sr.,
owner of 10,650 shares out of 26,000
shares of Dayton News and Journal
Herald, Dayton, Ohio, which holds all
stock of Miami Daily News, which in
turn owns WIOD-AM-FM; President
D. J. Mahoney; Vice President James
M. Cox Jr., owner of 3,760 shares out
of 26,000 shares of Dayton News and
Journal Herald; J. Leonard Reinsch,
managing director of radio and televi-
sion; Secretary-Treasurer John L. Foy,
and James M. LeGate, director and
manager of WIOD-AM-FM. Address:
600 Biscayne Blvd., Miami 30, Fla.
t CHICAGO, III. — Zenith Radio
Corp., Ch. 2 (54-60 mc), ERP 100 kw
visual; antenna height above average
terrain 588 ft., above ground 628 ft.
Estimated construction cost $564,500,
first year operating cost $500,000,
revenue $250,000. Studio and trans-
mitter 135 S. LaSalle St., 41° 52' 30"
N. Lat., 87° 37' 35" W. Long. Trans-
mitter GE, antenna GE. Legal coun-
sel Wheeler & Wheeler, Washington.
Applicant is licensee of WEFM (FM)
Chicago. Principal stockholder is E. F.
McDonald Jr. (9%), president and
manager of Zenith. Address: 6001
Dickens Ave., Chicago.
DANVILLE, 111. — Northwestern
Publishing Co., UHF Ch. 24 (530-536
mc), ERP 19 kw visual; antenna
height above average terrain 416 ft.,
above ground 445 ft. Estimated con-
struction cost $251,600, first year op-
erating cost $300,000, revenue $350,-
000. Studio and transmitter location
1500 Washington St., 40° 08' 58" N.
Lat,. 87° 37' 35" W. Long. Transmitter
RCA, antenna RCA. Legal counsel
Dow, Lohnes & Albertson, Washing-
ton. Consulting engineer Bernard C.
O'Brien, Rochester, N. Y. Applicant
is licensee of WDAN Danville, WHEC
Rochester, N. Y., WTHT Hartford,
Conn., and WENY Elmira, N. Y., All
stock in applicant is held by Gannett
Co. Inc., Rochester, N. Y., publisher of
Rochester Times-Union and Democrat
& Chronicle, Albany Knickerbocker
News, Utica Observer-Dispatch and
Press, Newburgh News, Beacon News,
Ithaca Journal, Ogdensburg Journal,
Malone Telegram, Saratoga Springs
Saratogan, Massena Observer, Elmira
Star-Gazette and Advertiser, Bingham-
ton Press, all in New York; Hartford
(Conn.) Times, Plainfield (N. J.)
Courier-News and Danville (111.)
Commercial News. Principals include:
President Frank E. Gannett, who owns
33% of Gannett Co. Inc. stock; Vice
President Frank E. Tripp; Treasurer
Herbert W. Crickshank; Secretary
Lynn N. Bitner; Director Paul Miller;
Assistant Secretary Clayton Galla-
gher, and Assistant Secretary Thomas
V. Taft. Frank E. Gannett, News-
paper Foundation Inc. owns 66% of
Gannett Co. Inc. stock. Address: 17-
19 West North St., Danville.
t LOUISVBLLE, Ky.— Mid-America
Bcstg. Corp., UHF Ch. 21 (512-518 mc),
ERP 200 kw visual; antenna height
above average terrain 500 ft., above
ground 564 ft. Estimated construction
cost $293,000, first year operating cost
$350,000, revenue $340,000. Studio 604
S. 3rd St. Transmitter 507 S. 3rd St.,
38° 15' 00" N. Lat., 85° 45' 22.8" W.
Long. Transmitter GE, antenna GE.
Legal counsel Haley & Doty, Washing-
ton. Applicant is licensee of WKLO
Louisville. Principals include: Chair-
man of the Board James F. Brownlee
(4.9%); President Emanuel Levi
(10.5%); First Vice President Milton
S. Trost (10.2%); Second Vice Presi-
dent William H. Veeneman (5%) ;
Secretary-Treasurer E. L. Altshelter
(5%); E. R. Plunkett (15%) Harold
J. Plunkett (15%); Henry Fitzhugh
Jr. (5%); Mary Peabody Fitzhugh
(5%); John Kadel (5%), and Allan
D. Emil (5%). Address: Henry Clay
Hotel, Louisville, Ky.
t PORTLAND, Me.— Guy Gannett
Bcstg. Services, Ch. 13 (210-216 mc)
ERP 239 kw visual; antenna height
above average terrain 626 ft., above
ground 314 ft. Estimated construction
cost $356,526, first year operating cost
$144,000, revenue $133,000. Studio St.
John and Valley Streets, Portland.
Transmitter near Blackstrap fire look-
out, Falmouth, 7.9 mi. NW of Port-
land, 43° 45' 32" N. Lat., 70° 19' 14"
W. Long. Transmitter GE, antenna
GE. Legal counsel Dow, Lohnes &
Albertson, Washington. Consulting
engineer, Graven, Lohnes & Culver,
Washington. Applicant is licensee of
WGAN Portland, and WGUY-AM-FM
Bangor, Me. Principals include Pres-
ident Guy P. Gannett, who holds
39.9% of stock in Guy Gannett Pub-
lishing Co., which in turn owns 99%
of Guy Gannett Bcstg. Services. Guy
Gannett Publishing Co. owns Portland
Press Herald and Express, Kennebec
Journal, Augusta, and Waterville
Sentinal. Address: 390 Congress St.,
Portland 3, Me.,
SALISBURY, Md.— The Peninsula
Bcstg. Co., UHF Ch. 16 (482-486 mc) ,
ERP 112 kw visual; antenna height
above average terrain 414 ft., above
ground 444 ft. Estimated construc-
tion cost $296,400, first year operating
cost $115,000, revenue $115,000. Studio
and transmitter Radio Park, Salis-
bury, 38° 23' 03" N. Lat., 75° 34' 48"
W. Long., Transmitter DuMont, an-
tenna RCA. Consulting engineer A.
D. Ring & Co., Washington. Appli-
cant is licensee of WBOC and WESN
(FM) Salisbury, Md., and WCEM
Cambridge, Md. Principals include:
President John W. Downing (14%%),
owner of J. W. D. Co., real estate
broker; Vice President W. Lee Allen
(7.7%), % owner W. F. Allen Co.,
plant nurseries, horticulturists; Sec-
retary-Treasurer Avery W. Hall (1%),
owner A. W. H. Insurance; Assistan
Secretary Charles J. Truitt (2%)
manager of WBOC and WESN (FM)
Assistant Treasurer Lena R. Dashieljj
(.7%), head of accounting depart,
ment of WBOC and WESN (FM)
I. L. Benjamin (10%%), presiden;
Benjamin Co. (women's and girls'
apparel), Salisbury and Mr. and Mrs,
Albert W. Ward (6.9%) (Mr. Ward ij|
executive secretary of Maryland Statu
Tax Commission). Address: Raditi
Park, Salisbury, Md.
t ST. PAUL, Minn. — Minnesoti
Television Public Service Corp., Ch
11 (198-204 mc), ERP 316 kw visual
antenna height above average terrair
563 ft., above ground 537 ft. Esti,
mated construction cost $572,075, firs
year operating cost $300,000, revenu
$400,000. Studio First National Ban]
Bldg. Transmitter Minnesota 51, iy>
mi. North of jet. with Minnesota 36
45° 01' 22" N. Lat. 93° 10' 12" W. Long
Transmitter GE, antenna GE. Lega
counsel Fisher, Wayland, Duvall
Southmayd, Washington. Consulting
engineer Kear & Kennedy, Washing
ton. Applicant has bought WTCN
AM-FM Minneapolis [B«T, May 26
12; April 21; March 10] and is await
ing FCC approval. Principals include
President Robert Butler (68.63%)
former U. S. ambassador to Australii
and Cuba, president of Walter Butle:
Co., Walter Butler Shipbuilding Co.
and Walter Butler Construction Co
Vice President Alvin Gluek (7.84%)
president of Gluek Brewing Co.; Sec
retary-Treasurer Quentin Davit
(1.96%), general manager David Inc
Adv. Agency, St. Paul; Bror Dahlberg
(4.9%), general advisor to board oi
Celotex Corp., Minneapolis; Lestei
Mample (1.96%), St. Paul district
manager for GE Supply Corp.; Samuel tioi
Lipschultz (3.92%), St. Paul attornej
(Continued on page 62)
TV REQUESTS
FCC Receives 24 Bids
TOTAL of new and amended tele
vision station applications filed
since the FCC's Sixth Report and
Order was released [B*T, April
14] rose to 64 last week when 24
applications were submitted to the
Commission — more than during
any other week since the TV freeze
lift.
Zenith Radio Corp. amended its
application and seeks Channel 5
in Chicago. It plans to spend $564,
500 on construction and lose $250,
000 in operating costs the first
year.
KOMO Seattle filed an amended
application for Channel 4. KOMO |ec
plans to spend $1,115,460 for the tar
TV station (it already has the
building) and expects the first year
operating cost to be more than
$1 million.
There were two applications from
Honolulu, Hawaii. They came from
KGU, owned by the Honolulu Ad-
vertiser, for Channel 4, and the
owners of Royal Amusements Ltd.
motion picture distributor and ex
hibitor, for Channel 2.
Breakdown of last week's appli
cations shows that there were nine
new requests filed — six for VHF
stations and three for UHF. There
were 15 amended applications, o
which nine are for VHF outlet
and six for UHF.
BROADCASTING • Telecasting
Fv
EDUCATORS MULL TV PLANS
Walker Warns of Time
WARNING that "time is running
out so rapidly," FCC Chairman
Paul A. Walker last week called
>d Miifor prompt action in the use of the
242 TV channels reserved for non-
commercial educational stations in
the Commission's Sixth Report
[B«T, April 14].
Pledging his "full support and
. . . wishes for all success" to edu-
cators, Chairman Walker made his
plea for positive action on Tuesday
^efore a two-day conference on
educational TV in North Carolina
Baljat Chapel Hill. Some 200 state
I, If j educational representatives attend-
ta It ed the meeting, called by Gordon
^■f Gray, president of the consolidated
^U. of North Carolina, and also
*!;]' president of WSJS Winston-Salem,
,,tN. C. [Consolidated university in-
j eludes the Women's College at
v i Greensboro, State College at Ra-
leigh and the U. of North Carolina
Mil at Chapel Hill.]
f'i Seven UHF channels and one
J VHF channel are reserved for non-
1 commercial educational use in
i J North Carolina under the provi-
sions of the Commission's Sixth Re-
port.
Concerning FCC's decision to re-
serve channels, made "after im-
pressive, comprehensive testimony
by America's educators marshaled
by the Joint Committee for Educa-
tional Television," Chairman
Walker told the group:
"I am satisfied in my own mind
that in the years to come this
action will stand out as one of the
most important contributions ever
made to the development of Ameri-
can education.
I
Aft'1
Heated Competition
"If anyone doubts the value of
these television channel assign-
ments," the chairman said, "he
need only observe the heated com-
petition for the commercial assign-
ments. In every large city we an-
ticipate that the demand will ex-
ceed the supply. Applicants are
ready not only to construct and
operate stations, but in most large
cities to stand the heavy expense
of the hearings which are neces-
sary to choose the best qualified ap-
plicants."
Noting that by July 1 FCC ex-
pects to have 1,000 applications on
hand, Chairman Walker observed
that "this demand for assignments
has, in fact, been so intense that
the Commission deemed it proper
to attach a most important limita-
tion to its reservation of educa-
tional channels.
"That limitation is that if the
circumstances warrant it, the Com-
mission may, at the end of one year
or thereafter, change a noncom-
mercial educational assignment to
a commercial assignment," he
pointed out.
The FCC chairman continued:
"You educators must understand
that these precious television as-
signments cannot be reserved for
you indefinitely. . . . The need for
BROADCASTING • Tele
prompt action on your part is
therefore obvious."
Noting that JCET has reported
some 20 schools or groups are
already taking preliminary steps to
make plans for the filing of appli-
cations, Chairman Walker stated:
"This is encouraging progress. It
proves that educational television
is on the march."
Groups under way, he reported,
include Ohio State U., U. of Illinois,
U. of Michigan, Michigan State
College, U. of Wisconsin, U. of
Iowa, U. of Kansas, Kansas State
College, U. of Connecticut with the
Connecticut State Dept. of Educa-
tion, Rutgers U. with the New
Jersey State Dept. of Education,
U. of Houston with the Houston
public schools, as well as groups
in Los Angeles, Milwaukee, Detroit,
San Francisco, Chicago, Pittsburgh,
St. Louis and Wichita. New York
State is planning a state-wide net-
work, he noted, with similar plans
under way in Wisconsin.
TV Most Effective
Asking why advertisers "are
pouring hundreds of millions of
dollars" into TV, Chairman Walker
said, "Certainly not for eleemosyn-
ary reasons. It is because no other
medium can produce results so
effectively. -
"Likewise," he continued, "mea-
suring your expenditures in terms
of educational results, you cannot
find a more economical investment
than television."
Concensus of the meeting on edu-
cational television programs for
the three institutions of the con-
solidated U. of North Carolina is
that they are desirable provided
high quality can be maintained and
adequate funds for financing can
be obtained. The conclusions were
summarized at the final session
Wednesday.
Among those present were deans
and directors of the three institu-
tions of the consolidated university,
a committee of the board of trus-
tees, representatives of the state
budget bureau, of the state depart-
ment of public instruction, several
national foundations and adult edu-
cation groups as well as special
consultants.
President Gray of the consoli-
dated university, said as far as the
administration is concerned, no de-
cision has been reached as to the
feasibility of establishing»television
stations at any or all of the three
institutions.
"There is at present no large or
small money in sight for the in-
auguration of such programs," he
said.
School Stations
Alternatives for setting up sta-
tions at the three institutions, Mr.
Gray said, would be to set up one
transmitting station and have
three studios service it or to have
no transmitter with studios at the
three institutions relying on com-
mercial stations for transmission.
Arthur S. Adams, president of
the American Council on Educa-
tion, told the conference that the
sum needed to establish and oper-
ate educational television stations
is "relatively small compared to the
magnitude of the current operation
in television, despite the limited
number of commercial stations."
Reports also were presented by
representatives of several univer-
sities with television programs
already in operation. Among them
were Elroy L. Stromberg, professor
of psychology, Western Reserve
U.; Armand L. Hunter, director of
television development, Michigan
State College, and Richard Hull,
manager of WOI-TV, Iowa State
College.
The board of regents of the U.
of Wisconsin has voted to seek
$100,000 from the 1953 state legis-
lature to construct a closed circuit
educational TV laboratory on the
Madison campus. Such facilities
would permit the university to ex-
periment in TV techniques and to
TV SPORTS clinic held by the National Assn. of Radio and TV Station Rep-
resentatives Inc. in New York May 27 included (I to r, seated): T. F. Flanagan,
managing director, NARTSR; Peter James, Weed & Co.; Robert M. Gray,
advertising and sales promotion manager, Esso Standard Oil Co., clinic's
guest; Jack Brooke, Free & Peters Inc.; Ralph Dennis, The Katz Agency;
standing, Edgar Filion, Robert Meeker Assoc.; Lloyd Griffin, Free & Peters;
Lewis H. Avery and John Wade, Avery-Knodel Inc.; Robert Dooley, John
Blair & Co.
record programs on film for show-
ing over regular commercial TV
outlets.
At the same meeting, held in
May, the regents set priorities on
$16.3 million worth of buildings for
which they also will ask the legis-
lature.
Prof. Harold B. McCarty, direc-
tor of the State Radio Council and
a top supporter of state-sponsored
TV, informed the regents it will
cost about $200,000 to establish an
educational TV outlet at Madison
and about $3 million to construct a
12 - station educational network,
mostly UHF, connected by micro-
wave relay. Prof. McCarty, warn-
ing of the one-year limit expected
on reservations, suggested the
school system establish stations at
Madison and Milwaukee as a
starter to show FCC that Wis-
consin means business on educa-
tional TV. The 12-station network
would cost about five times the cost
of the state FM network now in
operation, it is estimated.
Admitting that equipment and
operating costs are high in tele-
vision, Prof. McCarty pointed out
that it still would be "one of the
most economical" teaching tools. A
state network, he said, should oper-
ate four to six hours a day, some of
the time during school hours.
TV Cost Double FM
Cost of operating the 12-station
network would be double that of
the present FM setup, the regents
were told. Operating cost of the
latter annually is $275,000.
The construction program of
$16.3 million is for 1953-55. All
told, the regents are asking for
$64 million in new construction by
1959.
The State Radio Council has been
designated by Governor Walter
Kohler Jr. to handle all state TV
interests.
At a meeting on May 27, a newly-
formed Wisconsin Citizens Com-
mittee for Educational Television
unanimously voted to request FCC
to reconsider its allocation plan
and assign VHF instead of UHF
channels to education in Madison,
LaCrosse, Eau Claire, Wausau and
Green Bay.
WISC Madison already has in-
dicated it would prefer that the
sole VHF channel at Madison
(Channel 3) be reserved for edu-
cational use rather than one of the
three UHF channels allocated
there.
The State Radio Council pointed
out that greater coverage could be
obtained for each dollar spent by
using VHF. The council noted
that the use of VHF probably
would result in a reduction of the
number of transmitters needed to
cover the state.
More than two dozen "well estab-
lished and well-known organiza-
tions" have joined in the forma-
tion of the Wisconsin citizens' TV
(Continued on page 91)
June 9, 1952 • Page 61
EXAMINING the new external cavity-tuning Klystron power tube used in the
DuMont 5 kw UHF-TV transmitter undergoing tests at Allen B. DuMont Labs,
in Passaic, N. J., are (I to r) Gene Chennault, Sheldon W. Anderson, William
H. Sayer Jr., and John P. Hearne. Mr. Sayer, a DuMont engineer, is explain-
ing advantages of the Klystron tube to Messrs. Chennault, Anderson and
Hearne, owners of KCOK Tulare, Calif. KCOK has ordered the DuMont UHF
transmitter in anticipation of its entry into UHF-TV.
TV Applications
(Continued from page 60)
and seven others with less than 1%
each. Address: W-3173 First National
Bank Bldg., St. Paul 1, Minn.
f SPRINGFIELD, Mo.— Springfield
Television Inc., Ch. 3 (60-66 mc). ERP
10 kw visual; antenna height above
average terrain 544% ft., above ground
550 ft. Estimated construction cost
$272,000 first year operating cost $100,-
000, revenue $100,000. Studio and trans-
mitter 999 West Sunshine St., 37° 10'
59" N. Lat., 93° 18' 11" W. Long.
Transmitter RCA, antenna RCA. Legal
counsel Fisher, Wayland, Duvall &
Southmayd, Washington. Consulting
engineer Craven, Lohnes & Culver,
Washington. Principals include:
President Lester E. Cox (49 out of
250 shares), 49% owner of KWTO
Springfield, president and 507c owner
of Pioneer Adv., Springfield, vice pres-
ident and 12V2% owner of KOAM
Pittsburg, Kan., and vice president
49V2% owner of KCMO Kansas City,
Mo.; Vice President T. W. Duvall (1
out of 250 shares'), president of Spring-
field Newspapers (Springfield News and
Leader Press) and KGBX Springfield;
Treasurer J. Gordon Wardell (37% out
of 250 shares), general manager of
KGBX; Secretary Tarns Bixby Jr. (1
out of 250 shares), vice president of
Springfield News and Leader Press and
KGBX, and president and 40% owner
of Muskogee (Okla.) Phoenix and
Times-Democrat, and KBIX Muskogee,
Springfield Newspapers Inc. owns 121
out of 250 shares. Address: 605 Boon-
ville Ave., Springfield.
t CLEVELAND, Ohio — United Bcstg.
Co., UHF Ch. 19 (500-506 mc), ERP
223 kw visual; antenna height above
average terrain 682 ft., above ground
759 ft. Estimated construction cost
$593,430, first year operating cost
$400,000, revenue $150,000. Studio lo-
cation 5,000 Euclid Ave. Transmitter
Terminal Tower Bldg., 41° 29' 55" N.
Lat., 81° 41' 41" W. Long. Transmitter
RCA, antenna RCA. Legal counsel
Hanson, Lovett & Dale, Washington.
Consulting engineer Jansky & Bail-
ey, Washington. Applicant is licensee
of WHK-AM-FM Cleveland, WHKC-
AM-FM Columbus, Ohio; WHKK
Akron, Ohio, and 407c owner of
WKBN-AM-FM Youngstown, Ohio.
Principals include: President Sterling
E. Graham, vice president of Forest
City Publishing Co., publisher of
Cleveland Plain Dealer and News, and
Vice President Paul Bellamy, vice
president, Cleveland Plain Dealer and
News. All stock owned by Forest City
Publishing Co. Address: 5000 Euclid
Ave., Cleveland.
FARGO, N. D.— North Dakota Bcstg.
Co., Ch. 13 (210-216 mc), ERP 5.783
kw visual; antenna height above aver-
age terrain 386 ft., above ground 420
ft. Estimated construction cost $152,-
185, first year operating cost $120,000,
revenue $144,000. Studio and trans-
mitter location on U. S. Highway 81, 4
mi. South of jet. with U. S. 10, 46° 48'
55" N. Lat., 96° 47' 58" W. Long.
Transmitter DuMont, antenna RCA.
Legal counsel Prince, Taylor & Cramp-
ton, Washington. Consulting engineer
Lloyd R. Amoo, Des Moines. Applicant
is licensee of KSJB Jamestown, N. D.,
and KCJB Minot, N. D. Principal
stockholder is John W. Boler, owner
of KSJB and president of KCJB. Ad-
dress: North Dakota Bcstg. Co., Minot,
N. D.
t DAYTON, Ohio— Skyland Bcstg.
Co., UHF Ch. 22 (518-524 mc), ERP
206.4 kw visual; antenna height above
average terrain 500 ft., above ground
449 ft. Estimated construction cost
Page 62 • June 9, 1952
$349,378, first year operating cost and
revenue not estimated. Studio and
transmitter location near Lebanon
Pike, 5V2 mi. South of center of Day-
ton, 39° 40' 03" N. Lat., 84° 10' 01"
W. Long. Transmitter RCA, antenna
RCA. Legal counsel Fly, Shuebruk &
Blume, New York. Consulting engineer
George P. Adair, Washington. Appli-
cant is licensee of WONE and WTWO
(FM) Dayton. Principals include:
President Ronald B. Woodyard (18%) ;
Vice President Loren M. Berry
(12.3%), president, L. M. Berry Co.,
Winnepeg, Canada, and Buckeye Lum-
ber Co., Dayton; Col. Gustav Hirsch
(12.3%), 99% owner of Gustav Hirsch
Engineering & Construction Co., and
Treasurer James F. Gallaher (8%),
chairman of the board and 51% owner
of Gallaher Drug Co. Address: 5 South
Jefferson St., Dayton 2, Ohio.
f CHAMBERSBURG, Pa. — Cham-
bersburg Bcstg. Co., UHF Ch. 46 (662-
668 mc), ERP 104 kw visual; antenna
height above average terrain 1,153 ft.,
above ground 167 ft. Estimated con-
struction cost $245,532, first year oper-
ating cost $90,000, revenue $75,000.
Studio location Craft Press Bldg.
Transmitter location on Appalachian
Train, Snowy Mtn., 1 mi. South of
South Mountain Sanitarium, 39° 50'
02" N. Lat., 77° 29' 41" W. Long.
Transmitter GE, antenna GE. Legal
counsel Loucks, Zias, Young & Jansky,
Washington. Consulting engineer Kear
& Kennedy, Washington. Applicant is
licensee of WCHA Chambersburg.
Principals include: President C. M.
Cassel (8.2%); Vice President John
S. Booth (32.67c), general manager of
WCHA; Secretary-Treasurer M. O.
Warrenfeltz (8.2%), and T. K. Cassel
(25.87), owner of WATS Sayre, Pa.,
and 99% owner of WDAD Indiana, Pa.
Address: Craft Press Bldg., Cham-
bersburg.
f LANCASTER, PA.— Peoples Bcstg.
Co., Ch. 8 (180-186 mc), ERP 316 kw
visual; antenna height above average
terrain 379 ft., above ground 427 ft.
Estimated constructed cost $323,000,
first year operating cost $440,000, rev-
enue $640,000. Studio location 252 N.
Queen St. Transmitter Gypsy Hill
Road, 2.4 mi. SE of Lancaster, 40° 01'
11" N. Lat'., 76° 16' 39" W. Long.
Transmitter DuMont, antenna RCA.
Legal counsel Arthur Scharfeld and
Stephen Tuhy Jr., Washington. . Con-
sulting engineer Commercial Radio
Equipment Co., Washington. Ap-
plicant is licensee of WLAN Lan-
caster. Principals include: Presi-
dent Frank H. Altdoeffer (80.9%),
general manager of WLAN; Vice
President Samuel M. Altdoeffer
(6.67c), and Secretary - Treasurer
Barbara Altdoeffer (12.57c ). Ad-
dress: 252 N. Queen St., Lancaster.
t YORK, Pa.— Susquehanna Bcstg.
Co., UHF Ch. 43 (644-650 mc), ERP
171 kw visual; antenna height above
average terrain 527 ft., above ground
417 ft. Estimated construction cost
$305,480, first year operating cost
$195,000, revenue $161,480. Studio 53
N. Duke St., York. Transmitter State
Highway 24, 2V2 mi. south of York,
39° 56' 25" N. Lat., 76° 41' 59" W.
Long. Transmitter RCA, antenna RCA.
Legal counsel Loucks, Zias, Young &
Jansky, Washington. Consulting en-
gineer George C. Davis, Washington.
Applicant is licensee of WSBA York.
Principals include: President Louis J.
Appell Jr., Executive Vice President
Walter J. Rothensies, Vice President
(Mrs.) Helen P. Appell, Secretary
Philip H. Kable and Treasurer George
N. Appell. All stock is owned by
estate of Louis J. Appell, deceased,
and is voted by (Mrs.) Helen P. Ap-
pell, Louis J. Appell Jr., George N.
Appell and York National Bank &
Trust Co., trustees. The Messrs. Ap-
pell, Mrs. Appell, and Messrs. Kable
and Rothensies are also principals in
L. A. B. Realty Co. (owner and oper-
ator of properties in York and vicin-
ity), Penn York Adv. Inc. (outdoor
advertising) and Pfaltzgraff Pottery
Co. (wide variety of clay products).
Address: 53 N. Duke St., York.
JACKSON, Tenn.— Dixie Bcstg. Co.,
Ch. 9 (186-192 mc), ERP 57.7 kw
visual; antenna height above average
terrain 344 ft., above ground 244 ft.
Estimated construction cost $181,750,
first year operating cost $130,000, rev-
enue $145,000. Studio and transmitter
location 3.2 mi. north of Madison
County Courthouse, 35° 39' 50" N. Lat.,
88° 49' 20" W. Long. Transmitter
RCA, antenna RCA. Legal counsel
Prince, Taylor & Crampton, Washing-
ton.. Consulting engineer Kear & Ken-
nedy, Washington. Applicant is li-
censee of WDXI Jackson. Principals
include: President Aaron B. Robinson
(57.3%), who also has controlling in-
terest in WENK Union City, Tenn.,
WTPR Paris, Tenn., 550 out of 1200
shares of WCMA Corinth, Miss., and
is sole owner of WDXE Lawrenceburg;
Vice President Dr. Frank M. Davis
(6.6%), half-owner of Davis Clinic,
Corinth, Miss.; Vice President Harley
H. Moses (6.67c), owner of Moses Oil
& Auto Supply Co.; Harold L. Simpson
(6.6%), owner of Simpson's Super
Stores (food store chain), Jackson;
Treasurer Cecil G. Murdock (6.6%),
owner of Dr. Pepper Bottling Co.,
Corinth; Dave M. Palmer Jr. (6.67c),
general manager Bell Coal & Transfer
Co., Corinth; D. F. Prince, Washing-
ton attorney with Prince, Taylor &
Crampton, and three minority stock-
holders. Address: Williams Bldg.,
Jackson, Tenn.
t SEATTLE, Wash.— Fisher's Blend
Station Inc., Ch. 4 (66-72 mc), ERP
100 kw visual; antenna height above
average terrain 841 ft., above ground
880 ft. Estimated construction cost
$1,115,460, first year operating cost
$1,001,979, revenue $1,110,400. Studio
and transmitter 100 4th Ave. North,
47° 37' 09" N. Lat., 122° 20' 51" W.
Long. Transmitter RCA, antenna RCA.
Legal counsel Fisher, Wayland, Duvall
& Southmayd, Washington. Consulting
engineer A. D. Ring & Co., Washing-
ton. Applicant is licensee of KOMO-
AM-FM Seattle. Fisher Flouring Mills
Co. is sole owner. Principals include:
Director O. D. Fisher; President O.
W. Fisher; Vice President D. R.
Fisher, and Vice President W. W.
Warren, general manager of KOMO.
Address: 100 4th Ave. North, Seattle.
t SPOKANE, Wash. — KHQ Inc., Ch
6 (82-88 mc), ERP 100 kw visual; an-
tenna height above average terrain 941
ft., above ground 826 ft. Estimated
construction cost $331,896, first year
operating cost $195,000, revenue $160,-
000. Studio location Radio Central
Bldg. Transmitter location 4102 Regal
St., 47° 37' 00" N. Lat., 117° 22' 30"
W. Long. Transmitter GE, antenna
GE. Legal counsel Kirkland, Fleming,
Green, Martin & Ellis, Washington.
Consulting engineer George C. Davis,
Washington. Applicant is licensee of
KHQ Spokane. Principals include:
President Richard O. Dunning, gen-
eral manager of KHQ. Sole stock-
holder of KHQ is Spokane Daily
Chronicle, of which W. H. Cowles is
president. Address: 700 Radio Central
Bldg.
SPOKANE, Wash.— Louis Wasmer,
Ch. 2 (54-60 mc), ERP 100 kw visual;
antenna height above average terrain
781 ft., above ground 712 ft.
Estimated construction cost $426,870,
first year operating cost $312,000, rev-
enue $185,000. Studio and transmitter
location 41st and Regal, 47° 36' 56" N.
Lat., 117° 22' 06" W. Long. Transmit-
ter GE, antenna GE. Legal counsel
McKenna and Wilkinson, Washington.
Consulting engineer Robert M. Siller-
man, Washington. Applicant is li-
censee of KSPO Spokane (but has
bought KREM Spokane and sold KSPO,
both transactions awaiting FCC ap-
proval), owns 437o of KOL Seattle
and 22% of KXLL Missoula, Mont.;
Mr. Wasmer formerly owned KHQ and
KGA, both in Spokane. - Address:
Davenport Hotel.
t OSHKOSH, Wis.— Oshkosh Bcstg.
Co., Ch. 48 (674-680 mc), ERP 1.31
kw visual; antenna height above av-
erage terrain 313 ft., above ground
344 ft. Estimated construction cost
$133,839, first year operating cost
$80,000, revenue $120,000. Studio and
transmitter location 1235 Bowen St.,
Oshkosh, 44° 02' 46" N. Lat., 88° 31'
43.6" W. Long. Transmitter GE, an-
tenna GE. Legal counsel Frederick
A. Collatz, St. Paul. Consulting en-
gineer Nathan Williams, Oshkosh
Applicant is licensee of WOSH Osh-
kosh and WSHB Stillwater, Minn.
Principals include: William F. Johns
Jr. (517c); William F. Johns Sr
(177c); Penrose H. Johns (177c), and
Frederick Renshaw (15%>). Address:
Oshkosh Bcstg. Co., Oshkosh, Wis.
HONOLULU, Hawaii — Advertise:
( Continued on page 71 )
BROADCASTING • Telecasting
This July is a month to be marked in history. When
the curtain goes up on the national political conventions
in Chicago, people from coast to coast can watch the
nomination of presidential candidates.
In seven short years the Bell System has expanded the
intercity television network so that it is now possible for
99% of the television viewers across the nation to watch
the same program simultaneously. Behind this expansion
is a story of achievement. Radio-relay and coaxial cable
routes were planned and built. Special equipment was
designed, tested and perfected. And men of special talents
were trained in its special use.
The present value of the network, furnished by the
Long Lines Department of the American Telephone and
Telegraph Company and the Bell Telephone Companies,
is about $90,000,000. Yet the cost of service is low. The
telephone companies' total network charges average about
10 cents a mile for a half hour of program time.
BELL TELEPHONE SYSTEM ®
Providing transmission channels for intercity radio and television broadcasting today and tomorrow
BROADCASTING • Telecasting
June 9, 1952 • Page 63
CALIFORNIA'S
THIRD MARKET
In 1951,
the SAN DIEGO
MARKET escaped
the mild,
country-wide
recession in
consumer goods,
because of
larger defense
spending in the
area . . . bringing
many new workers
and a rising
level of personal
income.
WRS' Priority Plan
(Continued from page 59)
with priorities 2 and 4 at a much
earlier date."
Similarly, one-station Pittsburgh,
which under FCC's temporary pro-
cessing procedure falls near the
end of the B group city listings and
is the last city on the list for all of
Pennsylvania, ranks fifth on the
Westinghouse's city area list. On
the metropolitan area list, Pitts-
burgh ranks first.
In its petition, Matta Broadcast-
ing contends the Sixth Report "ar-
bitrarily and capriciously" denies
Channel 4 at Braddock (Pittsburgh
area) by changing, the assignment
of WLWC from Channel 3 to Chan-
nel 4. The petition points out that
Channel 4 could be assigned to
Braddock in accordance with the
Commission's minimum spacing
rule by changing WLWC to Chan-
nel 10 and switching WBNS-TV
from Channel 10 to Channel 4.
Braddock's post office is 169.39
miles from the transmitter of
WLWC at Columbus.
Distance from Braddock's post
office to the transmitter of WBNS-
-TV is 170 miles, the petition as-
serts, thus permitting Channel 4 to
be assigned to both Braddock and
Columbus. Thus, "an additional
television service . . . could be made
available to the public," FCC was
informed.
Not to permit this added channel
use, Matta Broadcasting contends,
is "contrary to the Commission's
own 'priorities' in this proceeding."
The petition further notes that
under the Commission allocation,
Channel 4 at Columbus for WLWC
is only 159.043 miles from the
transmitter of WWJ-TV Detroit
instead of the required 170 miles.
Under the Matta Broadcasting
plan, assigning Channel 4 to
WBNS-TV, the transmitter sep-
aration with WWJ-TV is increased
to 162.9 miles.
Permitting "sub-minimal co-
channel mileage separations in fa-
vor of existing licensees and per-
mittees— which in itself consti-
tues an arbitrary and unlawful dis-
crimination in favor of existing li-
censees and permittees," the peti-
tion charges, "does not legalize
the Commission's proposed assign-
ment of Channel 4 to WLWC for
two reasons: (1) no existing licen-
see or permittee is presently au-
thorized to operate on Channel 4
at Columbus, Ohio; and (2) the co-
channel separation of WLWC on
Channel 3 (from WDTV at Pitts-
burgh) of 162.459 miles would be
reduced to a co-channel separation
on Channel 4 (from WWJ-TV at
Detroit) of 159.043 miles."
Matta Broadcasting further con-
tends the Commission's refusal to
allocate Channel 4 at Braddock is
illegal because of the FCC's failure
to give adequate legal notice of the
bases of its action as required un-
der the Administrative Procedure
Act.
"Fundamentally," the petition
argues, "the lack of adequate legal
PRINCIPALS in Ziv Television Programs Inc. sales expansion, announced by
M. J. Rif kin, sales vice president, are (I to r): Michael M. Sillerman, eastern
sales manager who also will head New York sales; Martin Katz, formerly
with WOR-TV, now New York account executive; Mr. Rifkin; Vincent Van
Beuren, formerly with Bothwell Adv., now New York account executive for
TV drug cooperative programs; Russell Clancy, New York account executive.
notice to petitioner . . . derives
from the failure of the Commission
to adopt technical standards for
television stations before requiring
interested persons to plead to the
Commission's proposed specific al-
location table of assignments of
television channels."
Right to "full and fair hearing
. . . was debased in this proceeding
to a guessing game in which peti-
tioner had, at its peril, to guess
which of the infinite possible tech-
nical standards the Commission
might adopt — simultaneously with
its decision on allocations of chan-
nels— and to base its participation
herein on such a guess," the peti-
tion contends.
Another principal assertion of
the Matta Broadcasting petition is
that the city-to-city mileage sepa-
ration requirement "is an arbitrary
principle of channel assignment
and unlawfully deprives Braddock
... of the use of Channel 4."
The petition notes "it is clear
from the Commission's general ob-
servations that the 'assignment
spacing' requirement was adopted
solely for the convenience of the
Commission in preparing an as-
signment table and without regard
to the effect of the principle on the
public interest involved in specific
allocation problems."
"The city-to-city co-channel spac-
ing does not determine the coverage
of potential television stations or
interference between such stations
in different communities," the peti-
tion observes, stating that "ob-
jections to the co-channel minimum
city-to-city spacing on the ground
of irrelevance were registered in
this proceeding but, while the Com-
mission acknowledged the filing of
these objections . . . the Sixth Re-
port and Order disregarded them."
Zenith Radio Corp. contends in
its petition that FCCs proposal to
switch WBKB (TV) Chicago from
Channel 4 to Channel 2 in order
to reduce interference and "effect
the maximum utilization" of VHF
channels "presents only a problem
of preferment of Balaban & Katz
Corp. [WBKB], which had never
applied for any authorization on
Channel 2, over those such as
Zenith who have had long-pending
applications for authorization on
Channel 2."
"Such substitution does not re-
duce interference, make available
a reasonable number of channels
or effect a maximum utilization of
VHF channels," Zenith contends,
"since these factors are unchanged
whether it is Balaban & Katz,
Zenith, or some other applicant"
who is granted Channel 2.
Zenith notes that FCC, coin-
cident with the Sixth Report, issued
a memorandum opinion and order
pointing out that determinations
made in the Sixth Report required
amendment of Zenith's application
and rendered moot an earlier peti-
tion seeking clarification of Chan-
nel 2's status. The memorandum
said that Zenith, if it filed a
properly amended application under
the rules of the Sixth Report, may
at the time again raise the ques-
tion of its status and the status of
Balaban & Katz respecting Chan-
nel 2.
Maintenance of the status quo
of Channel 2, until comparative
hearings among all applicants were
held, "would not appear to pre-
judice significantly the public in-
terest" or rights of any parties,
Zenith contends. It would mean a
brief continuance in Chicago "and
a few affected localities of condi-
tions which have in any event been
in existence since the imposition of
the 'freeze'." WBKB would con-
tinue temporarily on Channel 4
and WTMJ-TV Milwaukee would
continue for that time on Chan-
nel 3, rather than switching to
Channel 4 as proposed, the petition
notes.
Another reason for maintaining
the status quo, according to Zenith,
concerns the proposed sale of
WBKB by Paramount's Balaban &
Katz to CBS, contingent upon the
approval for merger of ABC and
United Paramount Theatres.
Zenith says that Balaban & Katz
actually holds only a "temporary
license" to operate commercially
upon Channel 4 for two reasons:
(1) FCC has been unable to deter-
mine the renewal of license of
WBKB and (2) when FCC issued
it's Third Notice of allocations pro-
(Continued on page 68)
Page 64
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Clifton, N.J.
Please send me my copy of "UHF The New Big
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BROADCASTING • Telecasting
I
June 9, 1952 •
Page 65
YESTERDAY
and
TODAY
in
Central Indiana
WFBM-TV
"JjUlaL ul QndianjoL "
Yesterday ....
On May 30, 1949 there
were 2500 Sets in WFBM-
TV's coverage area.
Today ....
there are
235,000
Sets in use
in WFBM-TV's
coverage area
In planning your TV cov-
erage remember to TAKE
A CLOSE LOOK at the
Central Indiana Market —
COMPLETELY COV-
ERED by WFBM-TV.
Represented nationally by
The Katz Agency Inc.
WFBM-TV
Channel
6
"JiA&L ul SnditHML'
telestatus
It
'Lucy' Tops In
Two Ratings
(Report 219)
'Lucy' Still Heads
Nielsen List on TV
NATIONAL ratings for top 10
television programs for the two
weeks ending May 10 have been
released by A. C. Nielsen Co. as
follows :
NUMBER OF TV HOMES REACHED
Homes
Rank Program (000)
1 I Love Lucy (CBS) 10,200
2 Red Skelton (NBC) 7,527
3 Colgate Comedy Hour (NBC) 6,998
4 Arthur Godfrey & Friends
(Liggett & Myers) (CBS) 6,887
5 Goodyear TV Playhouse (NBC) 6,522
6 Texaco Star Theatre (NBC) 6,431
7 You Bet Your Life (NBC) 6,283
8 Fireside Theatre (NBC) 6,198
9 Your Show of Shows
(R. J. Reynolds) (NBC) 6,080
10 Your Show of Shows
(Participating) (NBC) 5,788
PER CENT OF TV HOMES REACHED
IN PROGRAM STATION AREAS
Homes
Rank Program %
1 I Love Lucy (CBS) 60.8
2 Arthur Godfrey's Scouts (CBS) 50.0
3 Red Skelton (NBC) 46.2
4 Arthur Godfrey & Friends
(Liggett & Myers) (CBS) 45.3
5 Colgate Comedy Hour (NBC) 42.6
6 Pabst Blue Ribbon Bouts (CBS) 40.5
7 Goodyear TV Playhouse (NBC) 40.1
8 Your Show of Shows
(R. J. Reynolds) (NBC) 40.1
9 Texaco Star Theatre (NBC) 40.0
10 Your Show of Shows
(Participating) (NBC) 39.8
Copyright 1952 by A. C. Nielsen Co.
WTOP-TV Announces
New Rate Card No. 3
IN ANNOUNCING a rate increase
of 27% for Class A time and
16.5% for Class A announcements,
WTOP-TV Washington reports a
circulation increase of 39%, ac-
cording to George Hartford, vice
president in charge of sales. Class
A time goes from $550 to $700 per
hour and Class A announcements
from $120 to $140, effective June
15, Mr. Hartford said.
WTOP-TV's new rate card No.
3 is based on an estimated 370,000
TV sets in operation in the Wash-
ington area, whereas rate card No.
2, which has been in effect since
May 15, 1951, is based on 265,250
sets, Mr. Hartford said.
Anticipating extension of the
broadcast day, WTOP-TV in-
troduces Class D on its new rate
card at $250 per hour base rate for
periods from sign-on to 4 p.m. The
station also announces a new vol-
ume discount of 45% after other
earned discounts for 12 or more
daytime and specified nighttime an-
nouncements per week and allows a
maximum of four Class A station
identifications. Advertiser protec-
tion lasts to Dec. 31, 1952.
L. A. Elementary Schools
Plan Classroom Test
TWENTY-FIVE Los Angeles ele-
mentary schools will try out TV in
classrooms next fall, according to
Mrs. Margaret W. Divisia, super-
visor of the system's audio-visual
department.
There will be two 20-inch sets in
each classroom in the scattered
schools at start of experiment to
"discover worthwhile educational
experiences which can be furnished
the pupils," she explained.
Tests will be made from kinder-
garten through sixth grade with
telecasts varying from "journey
around the community" to histo:
science, geography, art, music an
language instructions. Shut-in stu
dents will also be able to get the
instruction in their homes.
rod!
ARB Lists 'Lucy'
As Top TV Program
HEADING the American Research
Bureau television rating list for
viewing from May 1-7 was CBS
Television's I Love Lucy, with a
rating of 65.3 and viewing in more
than 11 million homes. ARB figures
were:
Rating
Program
%
1 Love Lucy (CBS)
65.3
2.
Talent Scouts (CBS)
62.6
3.
You Bet Your Life (NBC)
52.4
4.
Godfrey & Friends (CBS)
51.4
5.
Blue Ribbon Bouts (CBS)
49-1
(Davey vs. Vejar)
6.
Red Skelton (NBC)
47.3
7.
My Friend Irma (CBS)
43.6
8.
Show of Shows (NBC)
43.1
9.
What's My Line? (CBS)
41.5
10.
Star Theatre (NBC)
40.8
Homes
Program
(000'.
1 love Lucy (CBS)
11.160
2.
You Bet Your Life (NBC)
8,010
3.
Godfrey & Friends (CBS)
7,770
4.
Red Skelton (NBC)
7,750
5.
Show of Shows (NBC)
7,750
6.
Blue Ribbon Bouts (CBS)
7,610
(Davey vs. Vejar)
7.
Star Theatre (NBC)
7,590
8.
Ta'ent Scouts (CBS)
6,800
9.
Robert Montgomery (NBC)
6,630
10.
Fireside Theatre (NBC)
6,610
Weekly Television Summary — june 9, ^-telecasting survey
City
Outlets On Air Sets
in Area
City
Outlets On Air
Sets in Area
Albuquerque
KOB-TV
14,400
Louisville
WAVE-TV. WHAS-TV
150,148
Ames
WOI-TV
91 ,207
Matamoros (Mexico)-
Atlanta
WAGA-TV, WSB-TV WLTV
185,000
Brownsville, Tex. XELD-TV
20,300
Baltimore
WAAM, WBAL-TV, WMAR-TV
385,867
Memphis
WMCT
133,326
Binghamton
WNBF-TV
70,000
Miami
WTVJ
116,000
Birmingham
WAFM-TV, WBRC-TV
90,000
Milwaukee
WTMJ-TV
332,460
Bloomington
WTTV
144,000
Minn.-St. Paul
KSTP-TV, WTCN-TV
322,900
Boston
WBZ-TV, WNAC-TV
895,141
Nashville
WSM-TV
68,418
Buffalo
WBEN-TV
268,127
New Haven
WNHC-TV
274,000
Charlotte
WBTV
152,096
New Orleans
WDSU-TV
92,977
Chicago
WBKB, WENR-TV, WGN-TV, WNBQ
1,145,984
New York-
WABD, WCBS-TV, WJZ-TV, WNBT
Cincinnati
WCPO-TV, WKRC-TV. WLWT
348,000
Newark
WOR-TV, WPIX, WATV
3,059,400
Cleveland
WEWS, WNBK, WXEL
613,548
Norfolk
WTAR-TV
115,100
Columbus
WBNS-TV, WLWC, WTVN
277,000
Oklahoma City
WKY-TV
129,437
Dallas-
KMTV, WOW-TV
127,913
Ft. Worth
KRLD-TV, WFAA-TV, WBAP-TV
171,791
Philadelphia
WCAU-TV, WFIL-TV, WPTZ
1 ,042.000
Davenport
WOC-TV
110,700
Phoenix
KPHO-TV
59,200
Quad Cities
Include Davenport, Moline, Rock Ise., E. Moline
Pittsburgh
WDTV
393,000
Dayton
WHIO-TV, WLWD
235,000
Providence
WJAR-TV
214,000
Detroit
WJBK-TV, WWJ-TV, WXYZ-TV
750,000
Richmond
WTVR
124,342
Erie
WICU
162,384
Rochester
WHAM-TV
144,000
Ft. Worth-
Rock Island
WHBF-TV
99,952
Dallas
WBAP-TV, KRLD-TV, WFAA-TV
171,791
Quad Cities
Include Davenport, Moline, Rock Ise.,
E. Moline
Grand Rapids
WCCD-TV
217,081
Salt Lake City
KDYL-TV, KSL-TV
76,652
Greensboro
WFMY-TV
113,034
San Antonio
KEYL- WOAI-TV
80,423
Houston
KPRC-TV
141,000
San Diego
KFMB-TV
133,250
Huntington-
San Francisco
KGO-TV, KPIX, KRON-TV
376,500
Charleston
WSAZ-TV
90,565
235,000
Schenectady-
Indianapolis
WFBM-TV
Albany-Troy
WRGB
209,800
Jacksonville
WMBR-TV
58,000
Seattle
KING-TV
144,200
Johnstown
W J AC-TV
151,775
St. Louis
KSD-TV
398,000
Ko'omczoo
WKZO-TV
223,992
Syracuse
WHEN. WSYR-TV
177,581
Kansas City
WDAF-TV
206,598
Toledo
WSPD-TV
174.00C
Lancaster
WGAL-TV
150,093
Tulsa
KOTV
1 01 ,75<
Lansing
WJ1M-TV
93,000
Utica-Rome
WKTV
70,000
363,543
Los Angeles
KECA-TV. KFI-TV, KLAC-TV, KNBH
Washington
WMAL-TV, WNBW, WTOP-TV, WTTG
KNXT, KTLA, KTTV
1,252,184
Wilmington
WDEl-TV
114,870
Total Markets o
n Air 64* Stations
on Air 109
Estimated Sets in
Use 17,220,049
Includes XELD-TV Matamoros, Mexico
Editor's Note: Totals for each market represent estimated sets within television area. Where coverage areas overlap set counts may bf
partially duplicated. Sources of set estimates are based on data from dealers, distributors, TV circulation committees, electric companies
and manufacturers. Since many are compiled monthly, some may remain unchanged in successive summaries. Total sets in all areas are
necessarily approximate.
Page 66 • June 9, 1952
BROADCASTING • Telecasting
A long shot of WMAR-TV's lorge studio in full action
•Jiows four sets in use. The picture was taken during
telecast of the 7-hours-a-v>eek "National Revue."
Of the over 100 ho
WMAR-TV, CBS, the
s of weekly programming
/orld's leading television r
work, supplies more than half.
The smaller studio is equipped with a full-scale work-
ing kitchen. Ann Mar is here conducting "The
WMAR-TV'f
f,eld came
vo remote un
have covered
mploying five TV
than 1400 events
Woman's Angle
daily program.
Weekly Quarter Hour Firsts *'
WMAR-TV Station A. Station B
11:00 A.M. to 6:00 P.M.
90 56
47
6:00 P.M. to 1 1 :00 P.M.
74 50 16
164 106
63
WMAR-TV is a big film producer, a
two H ou'.ton Processors. Its daily rt
filmed some 8600 news stories since
shown by these The box score ot WMAR-TV's Maryland leadership,
■wsreel alone has according to April A.R.B., is 164 quarter-hour firsts
nception. of the week's 333 when all three Baltimore television
stations are on-the-air.
WMAR-TV
In Maryland, most people watch
SUNPAPERS TELEVISION
CHANNEL 2 * BALTIMORE, MD.
Represented by THE KATZ AGENCY, INC. new york • Detroit • kansas city • san francisco
CHICAGO • ATLANTA • DALLAS* LOS ANGELES * TELEVISION AFFILIATE OF THE COLUMBIA BROADCASTING SYSTEM
OADCASTING • Telecastin
June 9, 1952 • Page 67
WRS' Priority Plan
(Continued from page 6h)
posing to delete Channel 4 at Chi-
cago, "any license held by Balaban
& Katz . . . became subject to the
infirmity that the Commission
might finalize its proposed deletion
of Channel 4." This was done by
the Sixth Report, Zenith indicated.
Zenith contends, therefore, that
the Commission "may not now . . .
give its consent to the transfer
from Balaban & Katz Corp. to
Columbia of a license which, since
March 1951, has been infirm and
which, since the issuance of the
Commission's overriding Sixth Re-
port and Order, is foredoomed to
early, inevitable cancellation. What
Balaban & Katz proposes to trans-
fer to Columbia (apart from its
physical facilities) is not a license
but a legal argument that the
transferree should have an im-
portant competitive advantage in
any contest for Channel 2 in Chi-
cago."
Dr. Forbes Farms, in seeking the
allocation of Channel 14 to Palm
Springs, points out that the near-
est channel is located at San
Bernardino, 47 miles distant. Palm
Springs' population is 7,428, the
petition explains, noting, however,
that the allocation table provides
for channels to about 350 cities, or
about one-third of the total num-
ber of cities which have smaller
population than Palm Springs.
In opposing tlft WHPE petition,
Havens & Martin points out that
the use of Channel 6 at High
Point would cause interference to
WTVR's Grade B service area and
interfere with the use of Channel
6 at Wilmington, N. C.
Havens & Martin's petition notes
that "in the High Point petition a
great deal of emphasis is placed
upon the fact that there is already
a VHF station in operation in the
general area, a considerable num-
ber of VHF receiving sets are
located in the vicinity and a UHF
broadcaster would face great hard-
ships under the circumstances.s In
fact, from the general tenor of this
petition, the conclusion is inescap-
able that The High Point Enter-
prise Inc. is motivated by the de-
sire to go through the revolving
door of television broadcasting on
someone else's push rather than to
undertake such pioneering in the
area as might be required of a
UHF broadcaster."
Following are given the two
priority listings suggested by West-
Washington |||
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Ratings for these periods are
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Effective buying income in the Washington metropolitan
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age family income in the District of Columbia alone is
35 percent higher than the national average. Are you
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wnbw
Channel 4
NBC Television in Washington
Represented by NBC Spot Sales
inghouse, based upon use of the
television service factor (popula-
tion divided by number of existing
stations). The first list is based
on city population, the second on
metropolitan area populations.
Only those cities given in FCC's
city priority groups B-2 through
B-5 are included [B*T, May 26].
CITIES RECEIVING TV SERVICE
(Combined List of Cities in FCC Lists
B2, B3, B4 and B5)
CITY AREA
City
New York . .
Chicago
St. Louis
Philadelphia
Pittsburgh
Buffalo-
Niagara Falls
Milwaukee
Detroit
Houston, Tex.
New Orleans
Seattle
Kansas City, Mo
Indianapolis
Minneapolis-
St. Paul
Boston
Memphis, Tenn.
San Francisco-
Oakland 1,1!
Norfolk-Portsmouth-
Population
(TV Channels)
7,891,557 (6)
3,620,962 (4)
856,796 (1)
2,071,605 (3)
676,806 (1)
671,004 (1)
637,392 (1)
1,849,568 (3)
596,163 (1)
570,445 (1)
467,591 (1)
456,622 (1)
427,173 (1)
833,067 (2)
801,444 (2)
396,000 (1)
Newport News
San Diego
Rochester
Baltimore
Cleveland
Toledo
Albany-Schenectady
335,910 (1)
334.487 (1)
332.488 (1)
949,708 (3)
914,808 (3)
303,616 (1)
Troy 299,091 (1)
Los Angeles 1,970,358 (7)
Fort Worth, Tex. 278,778 (1)
Miami 249,276 (1)
Providence 248,674 (1)
Oklahoma City 243,504 (1)
Richmond, Va. 230,310 (1)
Jacksonville, Fla. 204,517 (1)
San Antonio 408,442 (2)
Washington, D. C. 802,178 (4)
Louisville, Ky. 369,129 (2)
Tulsa, Okla. 182,740 (1)
Des Moines 177,965 (1)
Hartford, Conn. 177,397 (1)
Grand Rapids 176,515 (1)
Nashville, Tenn. 174,307 (1)
Cincinnati 503,998 (3)
New Haven, Conn. 164,443 (1)
Birmingham, Ala. 326,027 (2)
Tacoma, Wash. 143,673 (1)
Utica-Rome, N. Y. 143,213 (1)
Charlotte, N. C. 134,042 (1)
Erie, Pa. 130,803 (1)
Omaha 251,117 (2)
Columbus, Ohio 375,901 (3)
Dayton 243,872 (2)
Dallas 434,462 (2)
Atlanta 331,314 (3)
Wilmington 110,356 (1)
Phoenix 106,818 (1)
Albuquerque 96,815 (1)
San Jose, Calif. 95,280 (1)
Lansing 92,129 (1)
Salt Lake City 182,121 (2)
Winston-Salem 87,811 (1)
Huntington 86,353 (1)
Binghamton, N. Y. 80,674 (1)
Davenport, Ia.-Rock
Island-Moline, 111. 160,656 (2)
Altoona, Pa.
Greensboro, N. C.
Lancaster, Pa.
Johnstown, Pa.
Kalamazoo, Mich.
Petersburg, Va.
Ogden, Utah
Bloomington, Ind.
Ames, Iowa
Mesa, Ariz.
Provo, Utah
77,177 (1)
74,389 (1)
63,774 (1)
■-63,-232 -<*)■
57,704 (1)
35,054 (1)
57,112 (2)
28,163 (1)
22,898 (1)
16,790 (1)
28,937 (2)
TV
Service
Factor
1315.0
907.5
856.7
690.0
676.8
671.0
637.3
616.5
596.0
570.4
467.5
456.6
427.1
416.5
400.7
396.0
335.9
334.4
332.4
316.5
304.9
303.6
299.0
281.5
278.7
249.2
248.6
243.5
230.3
204.5
204.2
200.5
184.5
182.7
177.9
177.3
176.5
174.3
167.9
164.4
163.0
143.6
143.2
134.0
130.8
125.5
125.3
121.9
117.2
110.4
110.3
106.8
96.8
95.2
92.1
91.5
87.8
86.3
80.6
80.3
77.1
74.3
63.7
-63.2
57.7
35.0
28.5
28.1
22.8
16.7
14.5
METROPOLITAN AREA
TV
City
Population
Service
(TV Channels)
Factor
Pittsburgh
2,213,236
(1)
2213.2
New York
(Newark)
12,911,994
(7)
1844.5
St. Louis
1,681,281
(1)
1681.2
Chicago
5,495,364
(4)
1376.4
Philadelphia
3,671,048
(3)
1223.6
Boston
2,369,986
(2)
1184.5
Buffalo-
Niagara Falls
1,089,230
(1)
1089.2
Detroit
3,016,197
(3)
1005.4
Milwaukee
871,047
(1)
871.0
Kansas City
814,357
(1)
814.3
City
Houston
San Francisco-
Oakland
Providence
Seattle
New Orleans
Los Angeles
Minneapolis-
St. Paul
San Diego
Indianapolis
Albany-Schenectady-
806,701 (1)
2,240,767 (3)
737,203 (1)
732,992 (1)
685,405 (1)
4,367,911 (7)
,116,509 (2)
556,808 (1)
551,777 (1)
TV
Servic
Facte
806
Troy
Miami, Fla.
Cleveland, Ohio
Rochester
Memphis
Norfolk-Portsmouth-
Newport News 446,200 (1)
Baltimore
Toledo
Hartford
Washington
Fort Worth
Phoenix
Richmond
Oklahoma City
Nashville
Dallas
Jacksonville
Cincinnati
Johnstown, Pa.
San Jose, Calif.
Louisville
Grand Rapids
Birmingham
Wilmington, Del.
New Haven
San Antonio
Huntington
Lancaster
Dayton
Des Moines
Atlanta
Erie, Pa.
Charlotte, N. C.
Greensboro, N. C.
Omaha
Binghamton, N. Y.
Lansing
Columbus, Ohio
Winston-Salem
Albuquerque
Altoona, Pa.
Salt Lake City
Kalamazoo
Davenport, Ia.-Rock
Island-Moline 234,256 (2)
Ogden, Utah 83,319 (2)
514,490 (1)
495,084 (1)
1,465,511 (3)
487,632 (1)
482,393 (1)
1,337,373 (3)
395,551 (1)
358,081 (1)
1,464,089 (4)
361,253 (1)
331,770 (1)
328,050 (1)
325,352 (1)
321,758 (1)
614,799 (2)
304,029 (1)
904,402 (3)
291,354 (1)
290,547 (1)
576,900 (2)
288,292 (1)
558,928 (2)
268.387 (1)
264,622 (1)
500,460 (2)
245,795 (1)
234,717 (1)
457,333 (2)
226,010 (1)
671,797 (3)
219.388 (1)
197,052 (1)
191,057 (1)
366,395 (2)
184,698 (1)
172,941 (1)
503,410 (3)
146,135 (1)
145,673 (1)
139,514 (1)
274,895 (2)
126,707 (1)
WPIX (TV) CUTS
Summer Rates Se
REDUCTION of about 50<J
regular rates for certain prograir
and participations, effective Jur
15 to Sept. 14, wag announce
last week by WPIX (TV) Ne
York.
The hot-weather rate offers
eight-second identification spol
on a run-of-the-station basis f<
$500 or 60 such spots per seven-da
week for $1,000. Individual spoi
normally are $30 each.
Packages to be offered at a decrea:
are Matinee Newsreel, Sunday Fil
Theatre, Star Film Theatre, Six-Gi
Playhouse, Movietime and Night Ox
Theatre, all movie features; Telespor
Digest, with Harry Wismer; and It Haj
pened This Week, a Sunday news r<
view.
Matinee Newsreel is offered at $H
per program. It Happened This Wee
is offered as a flat $10,000 package f<
13 weeks. Six-Gun Playhouse,
limited to participations of 60 secon(
or less.
CBS-TV Names Banker
ROBERT M. BANKER, unit mai
ager of CBS Television's dramati
series, Studio One, has been at
pointed casting director for th
network, effective today (Monday
Mr. Banker replaces Robert Freyei
resigned. After serving as accour
executive on Studio One for th
Murray Martin public relation
firm, Mr. Banker joined CBS-T
in 1950.
Page 68 • June 9, 1952
BROADCASTING • Telecastin |P|
A fifth of a mile straight up
This slim steel needle reaching skyward
is one of the tallest structures on earth.
It is the antenna tower of Station
WSB-TV at Atlanta. From the ground
level to the tip of the beacon that tops it
off, the tower measures 1 062 feet, almost
exactly one-fifth of a mile.
Topmost portion of the structure is
the 57-foot FM pylon with the 200-foot
TV antenna just below it. The rest of
the three-sided tower, from the 800-foot
level down to earth, is a supporting
structure for the pylon and the antenna.
Heavy guy wires of Bethlehem galva-
nized strand, attached to the tower at
two levels, have the main responsibility
for holding it in position and bracing it
against winds. In addition, a substantial
amount of Bethlehem steel was utilized
in providing the structural cross-bracing.
The tower's location right within At-
lanta and less than a mile from the cen-
ter of the city's business district means
television at its best for the large Atlanta
TV audience. And the great height of
the tower insures maximum coverage of
TV sets in a very wide surrounding area.
BETHLEHEM STEEL
ROADCASTING • Tclecastin
June 9, 1952 • Page 69
Here's Where We ABC-UPT
Started Using
FCC Hears Dr. DuMont,
Latimer, Edwards
WHEN
TELEVISION
WILL SELL
FOR YOU, TOO!
Sound programming that cre-
ates viewer preference, plus
smart merchandising, makes
WHEN your best TV "buy" in
Central New York. Here's a
rich market that will look at
your product, listen to your
story, and buy, when you Sell
via WHEN.
CENTRAL NEW YORK'S MOST
LOOKED AT TELEVISION STATION
Represented Nationally
By the KATZ AGENCY
CBS • ABC • DUMONT
WHEN
TELEVISION
SYRACUSE
A MEREDITH TV STATION
Page 70 • June 9, 1952
AN INVENTOR, a judge and a theatre operator testified during last
week's ABC-UPT merger hearing at the FCC.
The inventor was Dr. Allen B. DuMont, president of Allen B. DuMont
Labs. He had testified earlier in the hearing, but returned to cover some
details of DuMont's financial situa- *
tion in the early 1940s. He said that
Paul Raibourn, who was head of
Television Productions Inc.
(wholly-owned Paramount subsidi-
ary), wanted to convert DuMont
stock at what Dr. DuMont thought
was a low rate. Dr. DuMont testi-
fied that Mr. Raibourn wanted the
lower rate so TPI could get more
shares of stock.
Dr. DuMont asserted that at that
time he felt Paramount was trying
to take advantage of DuMont.
Relationship between Scophony
Corp. of America and DuMont
Labs, was also probed by Commis-
sion counsel Arthur Gladstone. Dr.
DuMont said he only saw the SCA
executives once or twice but was
not interested in a patent-licensing
agreement with them.
Judge George W. Latimer, ap-
pointed last June to the U. S. Court
of Military Appeals, was on the
Utah Supreme Court bench before
that. A decade ago he was on active
military duty but was recalled by
Joe Lawrence, operator of Salt
Lake City theatres, to attend a
meeting in Los Angeles with Leo-
nard Goldenson, then in charge of
Paramount theatres and now presi-
dent of United Paramount Thea-
tres; Austin C. Keough, chief
counsel for Paramount; Sam Dem-
brow, at that time a Paramount
executive, and Mr. Lawrence.
The meeting concerned a theatre
in Salt Lake City which had been
taken over by its landlord after
Inter-Mountain Theatres, a Para-
mount subsidiary, had not renewed
the lease.
Judge Latimer testified that
Messrs. Keough and Goldenson said
at the meeting that no one else
would run the theatre if they didn't,
and that if Mr. Lawrence tried it,
he would get no first-run pictures.
Judge Latimer said it was "not a
Networks' Time Sales
(Continued from page 25)
works at present, averaging about
one-third the number of outlets of
the average radio network for com-
mercial programs. Only nine prod-
uct classes gave more money to
radio in March than to TV, net-
workwise, including three groups —
agriculture, horticulture and trans-
portation— not represented in net-
work TV at all.
jest," but a serious statement.
The theatre operator who testi-
fied at last week's hearing was
David G. Edwards, who was man-
ager for the Lawrence theatres.
He testified that he, too, had met
with Messrs. Goldenson and Dem-
brow, with Mr. Lawrence, and that
Mr. Goldenson told him that Para-
mount would "blitz" the Lawrence
theatres just as Hitler was blitzing
Europe.
Mr. Edwards asserted Mr. Gold-
enson had told him that Paramount
"had learned a lot from this guy
Hitler. We will send the bombers
over. . . . You fellows opened up a
closed situation that we paid a lot
of money to get and we are not
going to idly standby by and
take it."
After that, Mr. Edwards said,
he got occasional second run pic-
tures, but it wasn't unitl 1946 —
following the Justice Dept. probe
into the major motion picture com-
panies— that he could obtain better
pictures.
This week, only witness to testify
is Arthur F. Sass, Chicago theatre
owner, who returns for cross-ex-
amination [B*T, May 26]. On June
26, Dr. A. H. Rosenthal, called the
inventor of the dark-trace (Skia-
tron) TV tube, will testify for the
first time. He is expected to dis-
cuss the background of Scophony
and its relationship with Para-
mount and General Precision Equip-
ment (both Class B stockholders)
as it affected his work.
Plans UHF Tests
FURTHER UHF propagation tests
to determine the effect of antenna
height on transmissions are planned
by RCA, according to applications
filed with FCC for approval to em-
ploy four transmitters in the 840-
854 mc band using output of 20 w.
RCA told the Commission it plans
to use four antennas on the tower
of WOR-TV New York, spaced at
heights of 185, 370, 550 and 735 ft.
Each antenna will have a gain of
about 100 and will be tiltable up-
ward 2° and downward 10°. RCA
mobile units will take measure-
ments in the area for about six
months.
Fustest, Gets Mostest
YOU DON'T own a TV set
but want to watch the polit-
ical conventions this sum-
mer ? On a first-come, first-
served basis, the DuMont
Labs, will install, free of
charge, TV sets in metropol-
itan New York homes for the
entire week of either the
GOP or Democratic conclave.
NBC BREAK SPOTS
Standardized Plan Set -
TEN-second shared identification
breaks have been standardized on
all eight of NBC's spot TV stations,
Thomas B. McFadden, NBC direc-
tor of national spot sales, an-
nounced Thursday.
The single minimum standard
will permit the spot advertiser rea-
sonable flexibility for the design
of his commercial message and,
simultaneously, greatly reduce
agency production problems and
effect substantial savings in pro-
duction costs, he said, pointing out
that NBC is the first in the indus- f
try to adopt the standards [Closed
Circuit, May 12]. The cost savings
should induce present spot adver-
tisers to increase their buying and
help persuade new advertisers to
enter TV on a multiple-market
basis, he explained.
The NBC standards conform
with those recently recommended
by the National Assn. of Radio and
Television Station Representatives,
Mr. McFadden pointed out.
Basis of the system is that the
upper right hand quarter of the TV
screen is reserved for the station's
identification, with advertising copy
to occupy the remaining three
quarters.
Thus, agencies can use one film
or piece of art for an advertisement
scheduled to be used on a number
of outlets. Instead of redesigning
the film for each station indivi
dually, the agency will have only
to strip in the proper logotype
the top right-hand corners — the
station identification — of the differ-
ent prints.
Timing breakdown for the ten
second spot's audio allows for m
seconds of silent picture for the
opening, six seconds for the adver
tiser's commercial, 2 seconds of
silent picture for station identifies
tion, V2 second of silent picture for
closing and five seconds of protec-
tive padding for the freeze frame,
TABLE V
Top TV Network Advertiser in Each Product Group in
Apparel, Footwear & Access
Automotive, Automotive
Access. & Equip.
Beer, Wine & Liquor
Building Materials, Equip.
& Fixtures
Confectionery & Soft Drinks
Consumer Services
Drugs & Remedies
Food & Food Products
Gasoline, Lubricants &
Other Fuels
Household Equip., & Supplies General Electric
Household Furniture Armstrong Cork Co.
Industrial Material Reynolds Metals Co
International Shoe Co.
Johns-Manville
Mars Inc.
Arthur Murray
American Home Products
General Foods
Texas Co.
178,100
300,940
89,040
185,500
Insurance
Jewelry, Optical Goods &
Cameras
Office Equip, Stationery,
& Writing Supplies
Political
Publishing & Media
Radios, TV Sets, Phono-
graphs, etc.
Retail & Direct Mail
Smoking Materials
Soaps, Cleansers & Polishes
Toiletries & Toilet Goods
Miscellaneous
ilth & Accident
March 1952
Mutual Benefit He
Spiedel Corp.
Hall Brothers
Citizens For Eisenhower
Curtis Publishing Co.
RCA
Drugstore TV Productions
Reynolds Tobacco Co.
Procter & Gamble Co.
Colgate-Palmolive-Peet Co.
Quaker Oats
27,24C
47,580
92,49(1
20.35C
34,231
193.85C
86,40C
648,755
1,028,420
475.115
107.55C
ROADCASTING • Telecasting
NCAA Controls— '52 Plan
(Continued from page 59)
late and propose his own coverage
?hedule, both of which are to be
ubmitted, in competition with
thers for NCAA selection of the
'inning bidder. Only after his
election will the sponsor be free
o bid individually with the various
olleges for TV rights.
The plan explains that "the
ponsor must provide national cov-
rage" — defined as 63 markets —
on each of the 12 dates, and must
TV Applications
(Continued from page 62)
ublishing Co. Ltd., Ch. 4 (66-72 mc),
RP 31.3 kw visual; antenna height
ibove average terrain 5 ft., above
ground 250% ft. Estimated construc-
ion cost $189,520, first year operating
ost $100,000, revenue $100,000. Studio
Kind transmitter location Kapiolani
[Blvd. and South St., 21° 18' 21" N.
[Lat., 157° 51' 30" W. Long. Transmit-
fter RCA, antenna RCA. Legal counsel
i!Kirkland, Fleming, Green, Martin &
[Ellis, Washington. Consulting engi-
neer Commercial Radio Equipment Co.,
Washington. Applicant is licensee of
HKGU Honolulu. Principals include:
0 President Lorrin P. Thurston (20.79r),
[general manager, Advertiser Publish-
[dng Co., owner of Honolulu Advertiser;
; Vice President Walter F. Dillingham,
president of Oahu Railway & Land
Co.; Vice President Robert S. Thurs-
ton (10.6%), Honolulu Advertiser;
,,Vice President Raymond S. Coll, edi-
,tor of Honolulu Advertiser; Margaret
; Twigg-Smith (15.8%), and 128 others.
Address: P. O. Box 3110, Honolulu,
'T. H.
] HONOLULU, Hawaii— Royaltel, Ch.
• 2 (54-60 mc), ERP 27.8 kw visual; an-
tenna height above average terrain
^1,727 ft., above ground 400 ft. Esti-
1 mated construction cost $283,868, first
I year operating cost $180,000, revenue
$180,000. Studio and transmitter on
1 Mt. Tantalus, just off Tantalus Drive,
, 21° 20' 06" N. Lat., 157° 49' 00" W.
,1 Long. Transmitter DuMont, antenna
[ RCA. Legal counsel Claggett & Schilz,
Washington. Consulting engineer
1 George E. Gautney, Washington. Prin-
cipals include: Herman B. Rosen
(%), general manager of Royal
Amusements Ltd. (motion picture dis-
tributor and exhibitor) and manag-
ing partner of Tasty Foods, Hono-
lulu; Louis P. Rosen (%), executive
vice president of Royal Amusements
Ltd. and Vz owner of Rosen-Sydman
(general insurance and bonding), Los
Angeles; Ralph Davis C/i), Royal
Amusements Ltd. and V± owner of
Adolph Ramish Inc. (holding company
and real estate), Los Angeles, and
Helen Speck (%), Royal Amusements
Ltd. Address: 1370 South Beretania
St., Honolulu, T. H.
SAN JUAN, P. R.— Empire Coil Co.,
Ch. 2 (54-60 mc), ERP 56 kw visual;
antenna height above average terrain
2,884 ft., above ground 149 ft. Esti-
mated construction cost $320,185, first
year operating cost $300,000, revenue
$300,000. Studio 1812 Loiza St. Trans-
mitter El Yunque National Park atop
E. Yunque Mtn., 18° 18' 43" N. Lat.,
65° 47' 33" W. Long. Transmitter
RCA, antenna RCA. Legal counsel
Lyon, Wilner & Bergson, Washing-
( Continued on page 73)
make any one or more of the games
involved available without charge
to any other networks and inde-
pendent stations which may wish
to carry such games on a sustain-
ing basis simultaneously with the
network presenting the series."
Mr. Hall explained that any sta-
tion seeking simultaneous, sustain-
ing coverage would, in all prob-
ability, also have to take the
original sponsor's commercial, un-
less it could figure out a way to
predict the often quick insertion
of an announcement between plays.
And if commercials could be de-
leted, it seemed unlikely any ad-
vertiser would pay for coverage to
be shared with other networks or
stations. Thus, it seemed that, re-
gardless of NCAA intentions, only
one network would carry the games.
Another puzzler was the request
that, on as many dates as prac-
ticable, small college games — as
defined by the National Collegiate
Athletic Bureau — be included on a
local basis, "either in supplement
of the series or in substitution for
a series game."
Networks wondered last week
why an advertiser would add small
college play — and higher costs — to
his schedule, how often a small
college game would be of national
interest, and how the importance of
each game could be determined be-
fore the season's start. The NCAA
answer is that advertisers will
create much ill will if they impose
an outside game on a local audience
interested in the home team, that
costs can be cut by sharing cover-
age with a local advertiser.
High Standards Desired
The sponsor, it was noted, must
be an "organization of high stand-
ards," a factor that will weigh
almost as importantly, Mr. Hall
said, as the coverage and money
factors. Asked if the plan doesn't
expect too much from the sponsor
he said that similar arrangements
in last year's plan had woi-ked out
all right.
Other notable portions of the plan
are that each team can make only
one TV appearance per season, in
contrast to last year's two — one at
home and one away — and all TV
receipts will be assessed "to meet
requirements" of the NCAA tele-
vision budget. Eighteen cents of
every TV dollar was withheld last
season, but Mr. Hall thought the
amount would be less this year
since no TV survey, comparable to
last year's $50,000 study, is being
conducted.
"Any previous rewards for athle-
tic success pale in comparison to
the rewards of television," the
committee stated in its letter ex-
plaining TV control to faculties and
officers of member colleges.
Noting the ten-man group was
"convinced" of this only after care-
ful study, the letter said TV re-
wards "constantly multiply as more
sets are installed, more television
stations are put into use and the
networks expand to all corners of
the nation. If television offers irre-
sistible premiums for sports glory
today, the TV committee wishes to
point up and underline the more
serious problem which will be posed
when 'pay-as-you-see' television ar-
rives— a period estimated by ex-
perts to be not more than three
years away. The rights for a few
network games, now measured in
thousands of dollars, will be mea-
sured in millions of dollars when an
effective 'pay-as-you-see' system is
placed in operation."
The NCAA feels it has protected
itself from possible restraint of
trade charges, not only by requir-
ing that TV coverage be shared,
but also by dropping last year's
blackout requirement. And no col-
lege would be forced to participate
in television, it was pointed out.
Further protection was injected
with a statement that the com-
mittee can, if special considerations
arise, make exceptions to all its
rules.
The TV committee's recommen-
dations are subject to two-thirds
approval by referendum of member
colleges, scheduled to have been
completed Sunday. Members voted
163-8 in favor of television control
at their annual convention in Cin-
cinnati last January.
see
difference on WBN
WBNS-TV maintains an auxiliary transmitter in addition
to its regular transmitter in order to fully guarantee a
continuity of service. This supplementary equipment,
plus WBNS-TV's fine facilities, expertly operated, super-
vised and maintained, is further proof of why advertisers
and viewers all agree — you can see the difference on
WBNS-TV.
Western Round-Up 4:45 p.m. —
A popular western show complete
with chuck wagon, rope tricks and
brands. Excellent use of live demon-
strations, slides and film make this
an up-to-the-minute participation pro-
gram that ranks in the top 10 listings.
TV Weatherman — 10:00 p.m. —
A daily comprehensive weather show
using the stations fine production fa-
cilities and complete wire and
weather services. This top rated pro-
gram has been continuously spon-
sored on WBNS-TV for 2i/2 years.
uibns-tv
COLUMBUS, OHIO
CHANNEL 10
CBS-TV NETWORK • Affiliate
WBNS-AM • General Sales
REPRESENTED BY BLAIR TV
ith Columbus Dispatch <
ite: 33 North High Sir
BROADCASTING • Telecasting
June 9, 1952 • Page 71
Free Plugs Prove Fool's Gold
(Continued from page 23)
to average around $60 to $90 per
plug. The reward also may take
the form of an equivalent credit
at a department store, for instance,
a supply of the plugged products
or some other appropriate gift. Or
there may be no payment at all,
except insofar as the idea surround-
ing the plug is a contribution to
the program.
There are divergent accounts of
the willingness of talent to partici-
pate in the plug game.
On one hand there are reports of
"The List," which is described as
a compendium of names whose use
on the air will bring compensation
to the user. According to this ver-
sion, "The List" is circulated among
writers, producers and performers
— or they may easily learn the
names that are on it by investing
in a telephone call to the public
relations agency which keeps it.
'Sneak Plugs' Get In
At the other extreme, a radio-TV
publicist reported he had never
known a writer, producer or star
who would accept a plug merely for
compensation offered. But he con-
ceded that neither had he ever
heard of compensation having been
returned. He contended that pro-
gram personnel in a position to in-
sert plugs are too well paid to be
interested in plug money and, that
from a selfish standpoint, they
would not jeopardize the success
Originating Station
JOHNS HOPKINS SCIENCE REVIEW
ask any
Baltimore
time buyer
about
WAAM
TELEVISION
CHANNEL 13
Represented Nationally by
HARRINGTON, RIGHTER & PARSONS, INC.
Chicago NEW YORK San Francisco
DUMONT-ABC AFFILIATE
alent advertising would cost on a
regular basis. The mechanics of
placement depend to a great extent
upon the publicist's contacts among
stars, writers and producers of the
programs, but techniques, charges
and compensation vary.
The cost to the advertiser in-
cludes all charges attendant to get-
ting the plug on the air, plus the
fee to the publicist making the
placement. The publicist may work
on a retainer basis or he may
charge on a per-plug or quantity-
plus basis. Some firms charge
more for placing a plug on a night-
time show than on a daytime show;
others make no distinction. The
cost for a plug on a network show,
of course, generally runs higher
than on an individual station or
small group of stations.
It is a popular conception that
the writer, producer, performer or
whoever works a plug into a show
subsequently finds on his doorstep,
by way of compensation, a case of
whiskey. This is by no means en-
tirely accurate, but the belief is
not without some foundation.
"Giving whiskey probably started -
when somebody received payment
in the form of his 125th watch,"
one publicist reported.
The watch-and-whiskey compen-
sation category has been expanded
to include a number of mementos,
including money. The "standard"
payment, where it is cash, is said
of a show by using plugs which
would detract from it. Yet he
agreed that what he called "sneak
plugs" are often ad libbed in "from
left field," to program detriment.
Some comedians — who as a
group are the most frequent
culprits in this respect, since gags
lend themselves more easily to
quick plugs — have been known to
rattle off a succession of plug
names before they could be
squelched.
By no means are all plugs
planted. And the unplanted plug
generally pays off for the plugger
in gifts from the plugged product
as well, or almost as well, as does
the planted publicity.
For instance, one radio-TV public
relations practitioner reported that
a gag on one leading comedy show
employing, without solicitation, the
name of a nationally advertised
electric razor resulted in the de-
livery to the comedian of a gross
— 144, no less — of electric razors
of that brand.
In the area of planted plugs, an
instance involving the Hess Bros,
department store in Allentown, Pa.,
was cited as an example of pub-
licity which not only has no cash
or equivalent payoff for program
talent but also is a contribution to
programming.
On behalf of the Hess Bros,
store, a "stunt" was worked out
and submitted to the Philip Morris-
sponsored Truth or Consequences
program. It occurred shortly be-
fore Easter.
Stunt Described
The stunt involved dressing a
T or C contestant in an Easter
bunny outfit and having him hitch-
hike from Hollywood, where the
show originated, to Allentown, Pa.,
where he would be feted by Hess
Bros, and local notables. Each
week the program carried a pickup
bringing listeners up to date on
the contestant's cross - country
progress up to and including his
arrival in Allentown. Thus Hess
Bros, got mentions on a network
show for five consecutive weeks,
and — it was emphasized — the pro-
gram benefited from the stunt idea.
Similarily, many other examples
were offered as representative of
"legitimate and constructive" plug-
ging— interviews with people en-
gaged in interesting or unusual
occupations, discussions of books
or plays, and the like. The recita-
tion of prizes offered on giveaway
shows, and the giving of credits to
firms supplying dresses or hats or
costumes for performers on TV
shows, were cited as other types
of "plugs" which arouse no general
objections.
Sometimes, it was noted, publi-
cists provide TV shows with needed
props or sets — thereby cutting
down the sponsor's own production
costs, often substantially, while in
the process maneuvering a plug
client's product or name before the
steady gaze of the audience. There
are occasions, too, it was said, when
-the publicists provide program
ideas involving no plugs at all, thus
at one swoop building contacts, con-
fidence and greater receptivity to
future plug ideas.
But in any defense of "legiti- (
mate" plugs the "as-bad-as" ex-
ample that is as effectively cited
as any, perhaps, is some of the TV
coverage of this year's Easter
parade in New York, where it was
a rare clothes designer who failed
to get a prominent plug of the free
variety. This, too, has been an ob-
ject of criticism by NBC's SPAC.
"Plugs" in gags are a natural
development. They started with
the use of certain brand names in
bits or sketches, not for any re-'
muneration from the manufacturer
but for the comedy value of the
name itself in a situation. Pens,
that "write under water" are an
example. Gradually the publicity
or advertising value of such name-
dropping became apparent, and so,
gradually it became a business.
Before the radio-TV plug, there
was the plug in motion pictures,
which similarily went through a
period of evolution. For example:
A movie star was shown, perhaps
only fleetingly, with a package of
X Brand cigarettes. The makers of
X Brand and the makers of the
movie realized that that shot was
worth something to the manu-
facturer.
Deal Now Refined
At first it was the custom for
the manufacturer to pay the studio
to use his product, or, in the case
of expensive items such as trains
or automobiles or elephants, to
supply the product gratis.
This type of deal gradually has
been refined until now, instead of
making outright payments, the
manufacturer in some cases agrees
that in a certain amount of his own
advertising he also will advertise
the film involved. An X Brand
cigarette ad might say, for exam-
ple: "Joe Doe, star of Z Show,
smokes X Brand cigarettes. Thus
the studio's own advertising bud-
get can be reduced.
Publicists concentrating on radio
and television plugs say the num-
ber of regular sponsors who forbid
other-product plugs on their pro-
grams is not so great as one might
expect. Indiscriminate plugs are
frowned on, and some advertisers
have set a ceiling of one or two
per program.
More and more major manu-
facturers, publicists say, are com-
ing to feel that they should aug-
ment their regular advertising and
their newspaper - magazine pub-
licity with publicity — plugs — in the
broadcast media. On occasion, ad-
vertisers have been known to
undertake plug placement them-
selves, direct. One radio-TV writer
reported he had been called by an
advertiser and offered a $1,000
watch as bait to work the name of
the advertiser's product into a
television show which he was then
preparing.
The networks are most acutely
irked, of course, by the "sneak"
plug, the dragged-in plug, whose
lack of point makes it obvious and
Page 72 • June 9, 1952
BROADCASTING • Telecasting
itating. But what are they doing
eliminate it?
;n answer to that question, Harry
unerle, CBS-TV program direc-
told Broadcasting • Telecast-
3 that "We police it in every
y possible through viewing the
jff'ipt before airing. In most cases
•i the ad lib that gets across and
'■' the air."
I Although he considers such mer-
I andising sometimes helpful "if
I sely tied together," Guy Delia
l oppa, CBS Radio vice-president
i charge of network programs,
Ibllywood, declared that in gen-
1%1 the network "does not endorse
itch broad programming prac-
«;:es."
[."When a national manufacturer
lies free plugs it is bad for ad-
l:rtising," he said. "However,
irery case should be individually
Insidered and all within the realm
good taste. It depends upon
,)w far they go. All free plugs
■e watched very carefully by
Ibs.
■ "We are particularly against the
irpe of insert plug used by well
laid writers to derive added in-
jt>me or merchandise. We make
I^ery effort to eliminate them."
|i Carl Watson, assistant manager
l;! the continuity acceptance de-
I irtment of NBC radio and tele-
I sion, reported that "by this time
I e have come to know the regular
l^rformers who are likely to drift
J'way from a given 'business' in
l ie script, and these are watched
larefully."
Additionally, he said, "scripts
re screened beforehand and re-
hearsals usually are covered to be
hre that plugs are not placed in
ne show. Most performers know
8-hat is and what is not acceptable
«y now."
5 Another network executive sug-
gested the only real method of
olicing against out-of-taste plugs
rould be to restrict all trade-name
'ags to products which are also
ponsors of regular radio and tele-
ision shows.
' It also was brought out that
'he networks rely to a great extent
pon producers and directors to
eep an eye ou£ for unseemly
lugs. At least one producer, it
/as learned, has warned perform-
rs on his shows that any member
'ho works an unapproved unre-
earsed plug into a broadcast will
ave his pay cut back to union
eale.
Venezuela TV Station
•LANS for Venezuela's first TV
tation, scheduled to begin trans-
lission this November, were
ivulged May 29 with announce-
lent of a contract between Vene-
uelan Minister of Communications
nd an RCA international distribu-
or, Dr. Luis F. Jiminez M., presi-
dent of Intelec S. A. New station
3 to be built in Caracas, with an
tCA 10 kw transmitter capable of
providing adequate intracity cover-
ige. To be operated by the govern-
nent, the outlet will not carry com-
nercial programs.
TV Applications
( Continued from page 71 )
ton. Consulting engineer Russell P.
May, Washington. Applicant is li-
censee of WXEL (TV) Parma (Cleve-
land), Ohio. Principals include: Presi-
dent Herbert Mayer (45%), Vice Pres-
ident Franklin Snyder, station man-
ager of WXEL (TV); Treasurer Fran-
ces Mayer (45%), and Secretary Alma
Schmidt. Address: 85 Beachwood
Ave., New Rochelle, N. Y.
Existing Stations
Change in Channels
(The following stations request
change in frequency as required under
provisions of FCC Sixth Report &
Order [B»T, April 14].)
WDEL-TV WILMINGTON, Del.—
WDEL Inc., Ch. 12 (204-210 mc), ERP
316 kw visual; antenna height above
average terrain 605 ft. Change from
Ch. 7 (174-180 mc), ERP 476 w.
WHAS-TV LOUISVILLE, Ky. —
WHAS Inc., Ch. 11 (198-204 mc), ERP
316 kw visual; antenna height above
average terrain 529 ft. Change from
Ch. 9 (186-192 mc), ERP 200 kw.
WLWT (TV) CINCINNATI, Ohio—
Crosley Bcstg. Corp., Ch. 5 (76-82 mc),
ERP 100 kw visual; antenna height
above average terrain 670 ft., above
ground 1,363 ft. Estimated cost of
change $123,000. Transmitter RCA.
Change from Ch. 4 (66-72 mc), ERP
23.1 kw.
WLWC (TV) COLUMBUS, Ohio—
Crosley Bcstg. Corp., Ch. 4 (66-72 mc),
ERP 100 kw visual; antenna height
above average terrain 436 ft., above
ground 569 ft. Estimated cost of
change $155,000. Transmitter RCA.
Change from Ch. 3 (60-66 mc), ERP
15.2 kw.
WLWD (TV) DAYTON, Ohio —
Crosley Bcstg. Corp., Ch. 2 (54-60
mc), ERP 100 kw visual; antenna
height above average terrain 508 ft.,
above ground 459 ft. Estimated cost
of change $166,500. Transmitter RCA.
Change from Ch. 5 (76-82 mc), ERP
16 kw.
WGAL-TV LANCASTER, Pa. —
WGAL Inc., Ch. 8 (180-186 mc), ERP
316 kw visual; antenna height above
average terrain 1,000 ft. Transmitter
location to be near Hallam, York
County, Pa. Change from Ch. 4 (66-
72 mc), ERP 1 kw; transmitter, 8
West King St., Lancaster.
WTAR-TV Norfolk, Va.— WTAR
Radio Corp., Ch. 3 (60-66 mc), ERP
100 kw visual; antenna height above
average terrain 376 ft., above ground
414 ft. Transmitter RCA. Change
from Ch. 4 (66-72 mc), ERP 24 kw.
WTMJ-TV MILWAUKEE, Wis.—
The Journal Co., Ch. 4 (66-72 mc),
ERP 100 kw visual; antenna height
above average terrain 908 ft., above
ground 1,032 ft. Estimated cost of
change $372,027. Transmitter RCA.
Change from Ch. 3 (60-66 mc), ERP
925 w.
Tele-Q Patent
PATENT for its system of cueing
TV performers has been issued the
Tele-Q Corp., New York, Tele-Q
Sales Co. President Larry Merchant
announced Wednesday. Tele - Q
equipment was first used commer-
cially in November 1950 and is now
widely used in New York.
The tube that
\t$ hea</*|
s„„ial opemtoB d ,„„ eor„er
RADIO CORPORATION of AMERICA
ELECTRON TUBES
IROADCASTING • Telecasting
HARRISON. N.J.
June 9, 1952 • Page 73
EDUCATORS' BOON
Okla. and Fla. U.
Praise Industry
TWO leading universities staging highly successful TV educational pro-
grams in cooperation with commercial television stations have voiced
publicly their appreciation of the industry's participation in their work.
They are U. of Oklahoma and U. of Florida.
Sherman P. Lawton, producer of *
The Open Window, which has
been seen on WKY-TV Oklahoma
City and KOTV (TV) Tulsa, stated
as chairman of the U. of Oklahoma
Committee on Broadcasting, that
92 TV programs had been produced
under the title in two years.
"This represents a minimum
time value of $29,900, as loss of
revenue to the stations, plus cost
of operation," he reported, amount-
ing to a gift of well over $60,000
from the stations to the university.
Working with commercial sta-
tions, the university has enjoyed
a low cost of .008 of one cent per
viewer-impression, Chairman Law-
ton reported. Cost to the univer-
sity was $2,200 for the period, ex-
clusive of salaries and student as-
sistant wages.
"The success of the programs is
indicated by a Hooper rating in
Oklahoma City of 28, as contrasted
with 1.6 for educational programs
in the New York City area," Prof..
Lawton continued. "Mail response
in both Oklahoma City and Tulsa
has been excellent. Total audience
impressions during the series ex-
ceeded 26,200,000.
"Twenty-five different areas of
instruction were represented dur-
ing the 1950-51 season and 28 dur-
IN THE QUAD-CITY AREA
"C1 ACH month this TV set
total is ascertained by
Quad-City wholesalers serv-
ing this area. Actually, the
total of TV homes reached
by WHBF-TV is considera-
bly larger as our TV signals
are received over an exten-
sive area beyond the Quad-
Cities.
Increased power has dou-
bled WHBF-TV radiated
strength; the staff and fa-
cilities have recently moved
into enlarged quarters.
True to a 25 year tradition
of service in radio broad-
casting, WHBF-TV now also
serves Quad-Citians well —
and advertisers profitably.
Les Johnson, V.P. and Gen. Mgr.
WHBF H
TEiCO BUILDING. ROCK ISLAND, ILLINOIS
Page 74 • June 9, 1952
ing 1951-52. Fifty-nine different
faculty members participated dur-
ing 1950-51, with a total of 61
faculty participations. In 1951-52,
55 different faculty members par-
ticipated, with a total of 71 faculty
participations.
"One hundred seventy-three stu-
dents took part in the shows dur-
ing 1950-51 and 147 during 1951-
52. Thirty-one different students
got experience in planning, script
and production directly associated
with the series, a total of 70 stu-
dent-producer experiences during
1950- 51. During 1951-52, 33 dif-
ferent students got planning ex-
perience with a total of 77 student-
producer experiences. Non-faculty
and non-student guests on the pro-
grams in 1950-51 totaled 71, while
105 such guests appeared during
1951- 52. Five civic and welfare
groups, as well as state and fed-
eral agencies, contributed work
during the 1950-51 season and six
during 1951-52.
"In addition, arrangements were
made through this office for sev-
eral faculty participations in tele-
vision programs other than The
Open Window and we served as
a clearing house for a number of
students to earn talent fees on
commercial shows.
"One of the values of the series
to the university is that a number
of properties built for the pro-
grams have become a part of class-
room instruction techniques on the
campus."
Breakdown of Audience
The signals of the two commer-
cial TV stations are reaching view-
ers over an extensive area, reach-
ing as far north as Wichita, Kan.,
according to the repoi-t. Half the
audience is in the "upper middle"
income group, and about 20% in
the "upper" income group. The
mail has a "higher class" flavor
than usual for typical radio pro-
grams, it was stated, "but we have
had enough mail from apparently
lower income people that we had
been deceived into thinking that
we were drawing a large number
of them."
According to Dr. T. C. Battin,
assistant professor of speech and
director of television and radio at
the U. of Florida, the university at
Gainesville has completed its first
venture in TV education with con-
clusion of 32 weeks of telecasting.
"We wish to commend the man-
agers and staff of WMBR-TV
Jacksonville for their excellent
cooperation in helping to make the
series a success," Dr. Battin said.
Programs were titled Knowledge
in Action. Rating of 40.5 was
achieved, indicating a large audi-
ence every Monday evening, he
continued. Programs are prepared
as a package show on the campus
by members of the production staff
headed by Dr. Battin and faculty
D. C. Talent Raid?
PICK TEMPLE, cowboy sing-
ing star of WTOP-TV Wash-
ington, baby sat last Mon-
day for the three children of
Walter Compton, general
manager of WTTG (TV)
Washington. Mr. Temple's
baby-sitting was a door prize
at the annual jamboree of the
Advertising Club of Washing-
ton May 24. The prize was
actually won by Alex Shef-
tell, WTTG account executive,
but Mr. Sheftell isn't plan-
ning to be married until some
time this month. So he turned
over his prize to Mr. Compton
who, with Mrs. Compton,
attended the Washington
opening of the play, "Gentle-
men Prefer Blondes."
members. Each program has been
planned, written and rehearsed on
the campus before going to WMBR-
TV for final rehearsal. A student
production crew is trained for six
months in the studios to handle
duties of a TV crew. Students
act as assistant directors, floor
managers, announcers and per-
form related functions.
Dr. Battin said the time is
donated by WMBR-TV and a full
crew stands by during the re-
hearsals and the final telecast to
help the student production staff.
"The series is to be continued
as a part of the U. of Florida's de-
sire and effort to recognize the
tremendous potentialities of the
most effective means of mass com-
munication yet developed," Dr.
Battin said. "Plans for a continu-
ing program of adult education by
means of television have already
been completed and the series,
Knowledge in Action, will present
video courses each week. The series
has a dual purpose in mind: to
offer adult education and to give
training and practical experience
in the various phases of television
production. These programs have
been carefully planned to offer edu-
cation in' an interesting as well
as entertaining manner and survey
results have shown how success-
fully this has been done this year."
TV APPLICANTS
Four Buy UHF Transmitters
ALLEN B. DuMONT Labs. Tele-
vision Transmitter Div. last week
announced sale of four 5-kw UHF
TV transmitters to WSOY and
WDZ Decatur, 111.; WHIZ Zanes-
ville, Ohio; and KCOK Tulare,
Calif. Deliveries are slated for
1953. The four outlets have applied
to FCC for TV stations and await
channel grants.
The new transmitter equipment
employs the Eimac Klystron power
tube and is now available at the
same price as the standard DuMont
VHF transmitter with equivalent
power, company spokesmen said.
DuMONT TV network will carry New
York Times Youth Forum starting
Sept. 14 with sessions to be taped for
broadcast on WQXR New York, sta-
tion owned by the Times.
WEWS-WRU SERIES
Will Extend for 2 fj
JAMES C. HANRAHAN, gener
manager, WEWS (TV) Clevelar
and Dr. John S. Millis, presidei
Western Reserve U., last week a
nounced a two-year extension
two educational series.
One program is a half -hour teli
course, home study by TV i-
credit, and the other is a Sund;
series known as University Cirei
a half -hour program about ti
school and community cultural lifi
"Western Reserve U. is grate
for the opportunity which WEYv
has given to carry on its progra
of education by television," D
Millis said.
Editors Name 'Lucy7
LUCILLE BALL was voted t'r
best comedienne and / Love Luc
the best comedy drama in the fir
annual American Weekly Tel
vision Poll, conducted among T
editors of 23 metropolitan new
papers.
Other winners: Best variety prograi
Your Show of Shows; dramatic pr
gram. Celanese Theatre; myste
drama. Dragnet; musical prograi
Fred Waring; discussion program. Me
the Press; quiz show. You Bet Yo
Life; best comedian, Jimmy Durant
children's program. Kukla, Fran
Ollie; news. See It Now; and an awa
for special achievement. Bishop Fult
J. Sheen.
GUIDANCE SERIES
Planned By WMCT Memph
WMCT (TV) Memphis is plannin
a series of weekly vocation-
guidance programs to aid hig
school and college students
choosing careers, Wilson Moun
executive program manager, ha
announced.
In addition to aiding student
Mr. Mount said that "the program
will be so designed that they wi
prove of much interest to the tele
vision public, as the opportunitie
for young people that lie in th
various fields of business and th
professions are pictured and e>
plained."
Among fields to be covered ai
the cotton industry, medical profes
sion, industrial economics, banking
lumber manufacturer, journalisn
and the livestock industry.
Tailor-made
TVRLMSWIS
Animation and
Live Action
• 8 Seconds
• 20 Seconds
• One Minute
BROADCASTING • Telecastin
CONVENTIONS
AT&T Plans Full Linkage
\LL U. S. TV stations except
JOB-TV Albuquerque may be con-
nected with AT&T's live TV net-
work in time for the political con-
tentions next month, under plans
idvanced by the telephone company
ast week.
The company's Long Lines Dept.
announced plans to add Phoenix to
;he live network, saying "efforts
ire being made to provide the net-
work connection in time to carry
'|ie national political conventions
in July" and pointing out that
when Phoenix is included, the Bell
System network "will make live
letwork programs available to 107
stations in 65 cities.
Only other U. S. television city
Dutside the live network then would
De Albuquerque.
Plans for bringing Phoenix
^(KPHO-TV) into the live network
ig lifeall for routing television signals
• i- from Los Angeles over a coaxial
| cable which already is in service
WjEpr telephone use. Equipment will
/ , be added to permit use of the cable
osjij for television as well as telephone
service.
ursiilr The Republican national conven-
jljltion opens July 7 ; the Democratic
: ■ convention July 21. Both will be
j in Chicago.
"T AT&T's Long Lines Dept. mean-
I while applied to FCC last week for
^authority to construct a micro-
Jj'wave relay link which will provide
"Ttwo TV channels, along with hun-
' ii 'dreds of telephone circuits, between
'"'Dallas and San Antonio. The pro-
"'^posed link, scheduled for comple-
: I tion late this year, would be built
"^between Dallas and Austin, where
Tit will connect with the Austin-
San Antonio system which was
1 M 'I opened for service in February.
?m" Under the plan, AT&T will con-
1 n 'struct six intermediate radio relay
^.'stations along the 192-mile route
between Dallas and Austin.
To provide one TV channel to
Jj||an Antonio in time for the July
" political conventions, Long Lines is
installing temporary radio-relay
equipment between Dallas and
"[| Austin. This equipment will be re-
:- moved upon completion of the new
mf project, AT&T said.
It was pointed out that one con-
inection with AT&T's nation-wide
television network facilities will
be made at Dallas from Jackson,
Miss., while a second connection
will be provided upon completion
of a radio relay system, now under
construction, between Kansas City
and Dallas. Dallas and San An-
tonio— both two-station markets —
Will then have two TV channels
available.
WAVE-TV CASTS
'Back-fo-Back' Remotes
DOUBLE remote "back-to-back"
telecasts were made by WAVE-TV
Louisville on Armed Forces Day
May 17 when Vice President Alben
W. Barkley and Army Secretary
Frank Pace both delivered ad-
dresses at separate places there.
Borrowing equipment from
WIRE Indianapolis which had not
yet begun telecasting, WAVE-TV
set up one mobile unit in the
Brown Hotel for the Pace speech
at the 26th annual National De-
fense dinner which climaxed
Armed Forces Day observances,
and the second unit in the Seelbach
Hotel where Vice President Bark-
ley addressed the Jefferson-Jackson
Day dinner.
The station scheduled the Pace
telecast from 9-9:30 p.m. and the
Barkley speech from 9:30-10:30
p.m. The Barkley program was
micro-relayed by Southern Bell
Telephone Co. engineers to the
At WAVE-TV controls during the
Barkley address are ( seated, I to r)
Louis Lau, audio engineer, Bob
Roth, video engineer, Bob Brewer,
director and (standing) Ryan Hal-
loran, announcer.
* * *
Telephone Building from where
the signal then was carried to
WAVE-TV on the regular co-ax.
TELENEWS GROWTH
McManus Heads New Dept.
IN LINE with its new expansion
policy, Telenews Productions Inc.,
New York, television newsreel pro-
ducer, last week announced forma-
tion of a station relations depart-
ment under the direction of Tom
McManus.
First step will be a tour of client
stations by Mr. McManus, during
which he will meet with station
executives to discuss operating
procedure.
In his announcement of the new
station relations division, Charles
N. Burris, Telenews general man-
ager, stated: "Telenews is going
right ahead in its plans for expan-
sion. . . ."
SPARTON Radio-Television, Jackson,
Mich., is offering free UHF tuner
strips for 1952 Sparton Cosmic Eye
TV sets.
JULIUS MATTFELD, head of CBS Ra-
dio-TV music library, has compiled
chronology of all music published in
U. S. to be published June 12, Prentice
Hall. Title is Variety Music Caval-
cade.
New WCBS-TV Business
WCBS-TV New York booked more
than $1 million worth of new local
business in the seven-week period
ending May 23, George R. Dunham,
general sales manager, has an-
nounced. He said the accomplish-
ment was pace-setting if not record-
breaking for local contracts.
BROADCASTING • Telecasti
It's RESULTS
that COUNT!
In May, an agency account
man wrote WGN-TV:
" We are grateful to you for your original
suggestion that we use this show. All records to
date are most encouraging. We have made pilot
checks in stores that report very satisfactory retail
level response. The reports from salesmen on con-
tacts with accounts have been most enthusiastic."
Get the Most out of your Chicago TELEVISION Dollar...
Check your WGN-TV representative for top availabilities.
Gftje Chicago tribune Celebtsiion station
June 9, 1952 • Page 75
film report
Four New Companies . . .
FORMATION of Guild Films
Inc., Hollywood, TV film pro-
duction-distribution firm, was
announced last week by Reuben
Kaufman and W. Lee Wilder.
Mr. Kaufman resigned last
month from his position as presi-
dent of Snader Telescription Sales
Inc., reportedly in a dispute over
operational policy.
Mr. Wilder, independent motion
picture producer-director, will serve
as president of the new firm; Mr.
Kaufman as vice president-secre-
tary and distribution chief. Head-
quarters for Guild Films Inc. are
in studios of KTTV (TV) Los An-
geles.
Production is underway on a 13
quarter-hour situation comedy TV
film series, Hello Darling. Future
plans include Gallagher's Travels,
quarter-hour comedy series; Adven-
tures in Storyland, fairy tale pro-
gram, and Musical Americans. Mr.
Kaufman was in New York last
week to open sales offices and to
conclude negotiations on feature
films for TV distribution.
At the time of Mr. Kaufman's re-
signation, Louis Snader, president,
Snader Telescription Corp., parent
OMAHA'S
first TV area Pulse survey (cov-
ering 22 Nebraska, Iowa, and
Missouri Counties) reveals that
WOW-TV
is
OUT IN FRONT ,
in
Multi-Weekly Shows
(8 of the top 10)
Once-Weekly Shows
(8 of the top 15)
Share-of-Audience
(Leads in 6 of the
9 classifications)
Put your sales, messages OUT
IN FRONT, too! For complete
availabilities, wire or phone
JOHN BL AIR-TV or Fred
Ebener, Sales Manager at — -
WOW-Tf
OMAHA
FRANK P. FOG ARTY, General Manager
A MEREDITH STATION
organization of STS, announced
that E. Jonny Graff, would replace
Mr. Kaufman as head of sales for
STS [B»T, May 19, 12].
Emanuel H. Demby and Myron L.
Broun last Tuesday announced for-
mation of Demby, Broun & Co.,
New York, motion picture and tele-
vision film production firm, located
at 34 East 51st St., telephone Plaza
9-2495.
With Mr. Demby as president
and Mr. Broun as vice president,
the new firm will take over all TV
and film properties formerly held
by The Demby Co., New York pub-
lic relations firm, which continues
in latter capacity.
Among properties acquired by
the new firm is What's Playing,
TV package formerly seen on
WJZ-TV New York and now in
process of being re-packaged and
offered for sponsorship under di-
rection of Mr. Demby. Currently
in production is a 15-minute cow-
boy film series featuring ABC-TV
western star Jim Atkins.
Newly incorporated for $200,000 is
Wilshire Television Productions,
headquartered at 1915 Wilshire
Blvd., Los Angeles. Plans encom-
pass TV film medium from one-
minute commercials to hour-long
programs in addition to produc-
tion of live shows. Hollywood at-
torney Nathan O. Freedman is
chairman of board with David X.
Miller, musical director at Univer-
sal-International, named executive
producer.
The 9,000 sq. ft. two-story build-
ing taken over by the firm will be
known as Wilshire TV Center.
* * *
Jack Goodwin announces that he is
going into regular film production
in Africa. Among the first series
are 52 15-minute self-contained
stories of the reminisences of "Old
Fletcher," a retired big-game hunt-
er. The subjects will deal with
hunting, bushmen, native ritual
etc., Mr. Goodwin said. His first
two sample productions will be
completed in September. He will
fly to the U. S. to arrange syndica-
tion and sponsors. Mr. Goodwin
said he also will be making a series
of three- and five-minute shorts en-
titled African Visit. Mr. Goodwin's
address is P. O. Box 4801, Johan-
nesburg, South Africa.
Production . . .
Scripts written for television by
playwright-author William Saroyan
will be the basis of a projected 26
half-hour TV color film series to
be produced by the newly-formed
William Saroyan Television Play-
house Inc., Hollywood. Acting as
co-producer-director with Mr. Saro-
yan will be Rodney Amateau, com-
pleting directional assignment on
"Monsoon," motion picture filmed in
India. Mr. Saroyan will introduce
each film. Cost of all 26 is esti-
mated at $500,000.
* * *
Concentrating on "highlights and
sidelights" rather than duplicat-
ing network coverage, Telenews
Productions Inc., New York, is com-
pleting plans for filming Republi-
can and Democratic national con-
ventions in July. Staff of more than
25 will handle coverage, Ted Gen-
ock, Telenews editor-in-chief, said,
with Production Manager Marshall
Davidson supervising makeup oper-
ations. Telenews last week also an-
nounced its daily television news-
reel, formerly eight minutes in
length has been increased to a mini-
mum 12-minute length. The com-
pany's newsreel, Telenews Daily,
produced in conjunction with INS,
has been expanded, it was noted,
to meet growing needs of TV sta-
tions.
* # ,#
After having acquired TV rights
to Kerry Drake, a syndicated comic
strip, production is getting under-
way on 26 half-hour films by Haf-
ner-Halperin Inc. Sterling Hayden
will portray the title role. Mar-
jorie Reynolds is assigned the
feminine lead.
Normandy Productions Inc., Holly-
wood, has two field units out shoot-
ing backgrounds for new TV film
packages. One, headed by producer
John F. Ewing, is covering Pacific
Northwest for 13 films tentatively
titled Americana. The other, an
untitled hour-long group of 13, will
be shot throughout U. S. Arthur
Fellows, an associate producer for
David O. Selznick, recently joined
the firm as a producer-director.
* * *
United-World Films, subsidiary of
Universal - International Pictures,
began its initial television film se-
ries of 13 half-hours last week.
Titled Fighting Man, the films co-
star Mort Thompson and Cliff Clark
with George Clair as director and
Malcolm Stuart Boylan as the pro-
duction supervisor. There are three
more series in the pre-production
stage.
Sales . . .
United Television Programs, New
York and Chicago TV film distribu-
tors, has sold its Movie Quick Quiz
package for two additional mar-
kets, bringing total sales to 26.
Beginning June 20, IGA Stores will
sponsor show on WNBK (TV)
Cleveland; and Oaklawn Appli-
ance Co., Dallas, will underwrite
program in that city on KRLD-
TV, effective June 19. Aaron
Beckwith, UTP sales directo:
meanwhile reported one additions,
contract has been signed for Hollv
wood Off-Beat, half-hour detectiv
series starring Melvyn Douglas, o:
WFIL-TV Philadelphia.
* * *
Negotiations have been conclude
by Louis Snader whereby films fror
Snader Telescriptions Library wi'j
be released to Jens Fr. Lawaets
head of the government-owned T1
station in Copenhagen, Denmark
for one year. This marks the firs
entry into the European market fo
Snader Telescriptions Corp., Be\<
erly Hills, Calif.
Dudley Television Corp., Beverl;
Hills, is to produce 13 quarter-hou
TV films in color for Martin Out
board Motors, Eau Claire, Wis
Programs, built around types o<
fishing, will be ready for fall re
lease.
* * *
Film People . . .
Syd Lewis and Art Sanchez, night
club entertainers, have been signet
by Jerry Courneya Productions
Beverly Hills, to appear in Lewi
& Sanchez Play, 13 quarter-hou:
television films, starting in August
The format will consist of musi<
and impersonations held togethe:
by a story line.
* * *
John Ireland has been signed b?
Pennant Television Productions Inc.
Hollywood, to play the leading rolt
in upcoming "Silence in the City,'
half-hour film in Date With Des
tiny TV series. Production start;
end of June with film stars Stepher
McNally, Maria Palmer and Zsa Zs«
Gabor already signed for othei
films in series.
Alan Hartman, formerly associatec
with MCA, Frederic W. Ziv Co.
and Official Films as sales repre
sentative, last week was namec
eastern sales representative oi
United Television Programs, T\
film distributors. He will have
headquarters in UTP's New York
offices as assistant to Aaron Beck-
with, director of sales, and will
handle the metropolitan New York
Philadelphia, Washington and Bal-
timore territories.
* * *
Les Kaufman, vice-president ir
charge West Coast operations Et-
tinger Co., Hollywood (public rela-
tions firm), to William F. BroirJy
Productions, that city, as director
of newly expanded sales promotion-
merchandising department.
OPERATING schedule at WENR-TV
Chicago has been expanded from 71 to
81 hours weekly.
(EST FOR'TV FILMS
Toogood Recording
Company
221 North. La Salle St.,
Chicago 1, Illinois
sync-sound:
RANGERTONES
73 WINTHROP ST
NEWARK 4, N. J. |
Page 76 • June 9, 1952
BROADCASTING • Telecasting
o
tot
MVtf
on
ban
Kyi
The new G-R Type 1183-T T-V Monitor
meets all requirements of the FCC, including those recently estab-
lished for offset operation. It not only provides complete monitor-
ing faciHties for VHF and UHF stations in accordance with FCC
specifications, it assures the quality of everyday transmissions as
well. Monitoring of distortion, noise, modulation level, and video
and audio carrier frequencies, with the aid of this instrument,
results in the rapid detection of substandard operation. The T-V
Monitor provides:
if Continuous visual indication of aural transmitter frequency-
deviation in terms of a highly stable master crystal.
if Continuous visual indication of frequency-deviation of visual
transmitter in terms of same master crystal.
if High fidelity audio output for distortion and noise-level
measurements and for audio monitoring.
if Continuous indication of percentage modulation and an over-
modulation alarm.
This instrument — the first UHF Monitor — ■ is another
example of the pioneering in engineering, design and workman-
ship which has characterized G-R monitoring equipment since the
beginning of broadcasting. Stability, accuracy, ease of mainte-
nance and operation, dependability and long life are optimum.
The G-R trademark guarantees trouble free operation with a mini-
mum of maintenance. Simplifications in convenience to operating
personnel are a Major Feature.
Prices: From $2435 to $2535
depending on Frequency Bands
if Excellent signal to noise ratio through channel 83.
if Large illuminated meter scales for easy operation.
if Overmodulation lamp flashes when modulation
exceeds level set by a dial.
if Pilot lamp indicates adequate R-F input level.
if Terminals are provided for connecting remote
center-frequency and modulation meters and
overmodulation indicators.
if Separate a-c inputs for heater and monitor cir-
cuits enable direct connection of crystal oven to
station stand-by power circuit.
if Panel switch allows simultaneous indication on
modulation meter of both positive and negative
peaks, as well as choice of either peak.
if New cabinet simplifies installation and removal
of monitor from rack for maintenance.
if Chassis arranged for maximum heat dissipation
and easy servicing.
GENERAL RADIO Company
275 Massachusetts Avenue, Cambridge 39, Massachusetts, U. S. A.
90 West Streef NEW YORK 6 920 S. Michigan Ave. CHICAGO 5 7000 N. Seward St. LOS ANGELES 38
BROADCASTING • Telecasting
June 9, 1952 • Page 77
CODE ATTACKEDs,uic%9r^Tc?ip/
TV CODE of NARTB is "stultifying and illegal censorship," the Amer-
ican Civil Liberties Union charged last week in a letter of protest to
FCC. The civil rights organization requested a hearing to determine
whether the industry code violates the Communications Act.
At the same time, ACLU attacked
the congressional probe of radio
and TV programming which got
underway last week (see story
this issue).
Writing FCC Chairman Paul A.
Walker, ACLU noted that radio
and TV programming which got
have had final responsibility for
program content and that the Com-
munications Act precludes prior
censorship.
ACLU charged the TV code "pro-
vides for an extreme form of cen-
sorship which, in effect, rules out
material which would be offensive
to many groups or parts thereof,
in any community in the country,
however reasonable or unreasonable
the particular potential objectors
might be."
"It seems to us that this abnega-
tion of responsibility for licensee
self-restraint and the substitution
thereof of a code of industry-wide
censorship," ACLU continued, "is
improper and fraught with great
dangers both to the free operation
of radio and TV and the public at
large."
Television under the code will be
"a diluted force in our national
Morning
Means
Sales
Don't judge all morning televi-
sion by the static, uninspired
programming you see in some
cities. Morning TV really means
something to viewers in the three-
city market of Cincinnati, Day-
ton and Columbus — because
WLW-Television led in program-
ming the morning hours with
fresh, bright shows that attract
big audiences.
People in WLW-Telecity watch
WLW-Television morning pro-
grams— advertisers prove it every
day with sales. When you plan
your advertising campaign, con-
sider the potential of this great
morning market with an effective
buying income of over $5y2 bil-
lion. Your quickest, most effec-
tive way to reach this market is
through the three-station net-
work of WLW-T, WLW-D and
WLW-C.
Television
life," the letter contended, explain-
ing the code will "create conform-
ity and reduce TV to dull medi-
ocrity."
Signed by Thomas Carskadon,
chairman of the ACLU radio com-
mittee, and Patrick Murphy Malin,
ACLU executive director, the letter
held that the TV code "is a combi-
nation in restraint of trade in ideas
which may well constitute a vio-
lation of the anti-trust laws, in
which case all stations abiding by
the Code might be held to lack the
requisite qualifications for the hold-
ing of licenses. For this reason, a
public hearing is even more essen-
tial to cleai-ly establish this point."
-ACLU told FCC that the code
"would completely prohibit the
production of any adult, mature
programs dealing with issues of a
serious nature, except that in some
cases treatment of such problems
would be permitted if the solutions
thereof conformed to certain re-
quirements laid down by the Code."
Examples cited of productions that
could not be presented under the
code included "Death of a Sales-
man," "Streetcar Named Desire"
and "Cocktail Party."
The letter continued:
Each individual licensee has a re-
sponsibility to see that no obscene or
other illegal material is sent out over
the airwaves, on penalty not only of
loss of the license but of criminal
prosecution as well. The complete
abandonment of > that responsibility
through adherence to a Code is one
which this Commission should not per-
mit. If allowed to continue, it would
create conformity and reduce TV to
dull mediocrity. One reason for the
rise and strength of TV has been its
ability to produce programs unham-
pered by censorship . . . This Com-
mission, we believe should help that
growth and defend the principle of free
expression by removing the stultify-
ing cancer of censorship embodied in
the code.
Concerning Congress' probe of
programming, Messrs. Malin and
Carskadon termed the inquiry "a
threat of censorship which would
have repressive effects on the press
and broadcasting and probably
could not result in any new legis-
lative problems which would be con-
stitutional."
TV SERVICE OF THE NATION'S STATION
Page 78 • June 9, 1952
SKELTON SUED
Contract Breach Alleged
RED SKELTON faced a $3,500
damage suit last week from a
writer who charges he breached an
"implied contract" and wrongfully
appropriated literary property.
Filed by Leonard T. Galezio in
Los Angeles Superior Court, the
suit also named NBC-TV and Proc-
ter & Gamble Co., the TV sponsor,
as defendants. Mr. Galezio charges
he sent the comedian a skit which
was acknowledged and the material
used on a Skelton TV show, but
that he was not paid.
WLWD Aids Defendant
WLWD (TV) Dayton's pro-
gram log helped to win a not
guilty verdict for a defendant
in an automobile accident
case. Man had been arrested
as suspect. He could not
have been involved in the ac-
cident, he told police, because
he had been watching
WLWD. Police asked the
station to submit program log
to check the suspect's state-
ments. The defendant's state-
ments agreed with the log
and, after a two-day trial,
the defendant was acquitted.
SKELTON RETURN
Special Theatre Planned
WITH Red Skelton returning to
NBC next fall for both radio and
television under a year-by-year
agreement, a deal has been worked
out whereby the network will build
a special theatre to accommodate
his weekly video show at its new
$25 million Television Center now
under construction in Burbank,
Calif.
With definite ideas as to what
he wants, the comedian is reported
to have had a hand personally in
the theatre's design. It is to be
ready for occupancy by September
28 when his TV show resumes un-
der sponsorship of Procter &
Gamble Co., Sunday, 7-7:30 p.m.
(EST). Mr. Skelton's radio show,
not yet sponsored, will start in
October.
Freeman Keyes, president of
Russel M. Seeds Co., program
packager, in negotiating radio-TV
deal with NBC, also acquired a
7:30-8 p.m. (EST) television time
slot following the Red Skelton
Show.
This time, it is understood, is to
be utilized for a projected comedy
show built around Eddie Mayehoff,
who is under contract to Mr. Keyes
for TV only. Although the show is
currently without a sponsor, it is
believed Procter & Gamble will be
the advertiser.
DuMONT REPLY
Denies ACLU's Scott Charge
DuMONT Television Network last
week denied the charge of talent
"blacklisting" that had been put be-
fore FCC in a complaint by the
American Civil Liberties Union
[B»T, April 14]. Earlier, KOWL
Santa Monica, Calif., answered
similar ACLU charge [B*T,
June 2].
ACLU's petition, which also
named WPIX (TV) New York
CBS, NBC and ABC as defendants
urged FCC not to renew the station1
licenses of those named until they
take an oath against discrimina-
tion and agree to insert a no-black-
list clause in advertising contracts
ACLU contended DuMont can
celled the program of pianist
singer Hazel Scott in September
1950 "probably because of allegedl
pro-Communist affiliations, though
she is in fact violently anti-Com-
munist."
DuMont, in its reply, told FCC
the charges made in the ACLU
complaint "are both unfounded am
lacking in responsibility."
DuMont pointed out that Miss
Scott's contract expired, her spon
sor had failed to renew and the
network's sales department had Jl<
been unable to sell the program.
Further, the reply noted, Miss
Scott has appeared since on other
DuMont program.
The DuMont reply stated
The basic contract between DuMont
and Miss Hazel Scott was extended in
April 1950 for a period of five weeks
beyond its normal expiration date of
August 18, 1950. The purpose of this tela
extension was to afford DuMont sales ((nl
personnel additional time in which to
sell the Hazel Scott show, ta this S:
endeavor, the sales department was not
successful, and accordingly, the show
was dropped.
The program was in no manner "can-
celled" as charged in the complaint
rather the contract expired by its own
terms and was not revived. Inasmuc!
as the "Hazel Scott Show" had had a
sponsor previously who was not sut
ficiently interested to renew his con-
tract, and had no sponsor after August
18, 1950, it was in the class of "dis-
carded merchandise" and less salable
than had it been a previously unspon-
sored program.
With a relatively low popularity rat-
ing (next to the lowest of the four net-
works) the show became a liability
financially and program-wise to the Du
Mont Network. Both its relatively
high cost ($400 to $600 per weekly
quarter hour), and its low acceptance
rating with television audiences urged
its abandonment in the interests of
DuMont and of the viewing public,
PROTECT YOURSELF, your STAFF, your CLIENTS
from the daily hazard of
LIBEL, SLANDER, INFRINGEMENT OF
COPYRIGHT, INVASION OF PRIVACY
Arising from Editorializing, Speeches. Newscasts, Ad libs, Financial
Comment, Mystery Plots, Gossipy Announcements, Man-on-the-street
Interviews.
USE CAUTION -LADY LUCK IS A DESERTER!
IT COSTS SO LITTLE TO BE SURE WITH INSURANCE.
For details, write to the Pioneer in this line.
EMPLOYERS REINSURANCE CORPORATION
Insurance Exchange Bldg. — Kansas City, Mo.
BROADCASTING • Telecasting
■flan
irk
1 tale i
PUt it ji
b,|
Id:
Cu-
lt's Fun . . .'
VICTOR C. DIEHM, presi-
dent-general manager, WAZL
Hazleton, Pa., was in attend-
ance as a trustee at gradua-
tion ceremonies of Blooms-
burg (Pa.) State Teachers
College May 26. After cere-
monies got underway, Mr.
Diehm received a note from
the college president, saying
"You're going to be the main
speaker today." The man
scheduled to give the main
address had not yet arrived.
Without any preparation, Mr.
Diehm spoke on "It's Fun To
Live In America." The grad-
uating class gave him quite
an ovation. Other stations
with which Mr. Diehm is af-
filiated are WHOL Allentown
and WHLM Bloomsburg, both
Pennsylvania, and WIDE Bid-
deford, Me,
1 KYTE ELECTED
Heads L. A. Ad Club
j (ti, WILLI AM 0. KYTE, advertising-
Isales promotion manager, General
(Electric Co., has been elected presi-
dent of the Los Angeles Advertis-
ing Club, succeeding Russell Z.
Eller, advertising manager, Sun-
kist Growers Inc., who continues
';;|as director.
First and second vice-presidents are
ftlilLeland A. Phillips, manager, Grand
^'Central Market, and Glenn E. Carter,
(Jjiassistant vice-president, Bank of
s niiAmerica. George W. Purcell, adver-
shofbitising manager, Van de Ka nips Bak-
, Jjers, is new treasurer and Helen Ed-
3iwards, president, Helen Edwards &
Staff, secretary,
id if New directors include Nelson Car-
sMlter, vice-president, Foote, Cone &
'"I'Belding; J. A. Crooks, advertising
BjAmanager, Certified Grocers of Calif.,
lsM*land D. J. Gould, head of sales serv-
P*; ice-public relations, Western Litho-
Jjgraph Co.
KlJ|i Continuing on the board are Milton
'WJames, sales department, Federal En-
„l||Velope Co.; Robert M. Sample, vice-
(M'lpresident, Better Business Bureau,
*|;and Paul G. Beach, advertising agent,
['JnUnion Pacific Railroad.
WDUZ
B C NETWORK
GREEN BAY, WIS.
SHEIL OIL COMPANY
(J.W.T.) JUST RENEWED
THEIR 10 P.M. NEWS FOR
366 NIGHTS IN 1952.
BEN A. LAIRD. PRES
CALL JOHN E. PEARSON CO.
Strictly Business
(Continued from page 18)
program promotion. He also was
among the earliest to realize that
a program will not build listener-
ship without enthusiastic support
of dealers and distributors.
At the outset, therefore, he
visited the field, learning advertis-
ing and promotion problems of local
dealers and distributors. Today,
he still continues this practice.
Circumstances which led to Mr.
DeBow's career with Cities Service
began shortly before 1926 when he
was a member of the production de-
partment of Lord & Thomas, first
agency to handle the Cities Service
radio account.
Shortly thereafter, he went to
Cities Service as editor of a com-
pany house organ. He was soon
given the additional duty of being
in charge of the company's financial
advertising. Thus today, at age
50, he is well grounded in the tools
of his calling. Mr. DeBow has been
manager of the Cities Service ad-
vertising and news department
since 1943, except for a Navy hitch
in 1945.
Born in New York City, May 15,
1907, he received his early school-
ing there and attended Columbia
U. In 1931, he married the former
Dorothea Camden.
They have two children, Jay, 20,
who majors in radio and advertis-
ing at the Henry A. Grady School
of Journalism, U. of Georgia, and
Tom, who is 12.
Mr. DeBow likes to fish and hunt.
In summer, he spends weekends in
Maine, commuting from New York
by plane. He is a member of the
Assn. of National Advertisers, the
Advertising Club of New York, Ra-
dio Executives Club, Downtown
Athletic Club and the Plandome
Golf Club.
FTC PERSONNEL
Mead Announces Changes
ROBERT B. DAWKINS, assistant
general counsel in charge of special
legal assistants at the Federal
Trade Commission, succeeds James
W. Cassedy as assistant general
counsel in charge of appeals, FTC
Chairman James M. Mead an-
nounced last week. John V. Buf-
fmgton succeeds Mr. Dawkins.
Mr. Cassedy resigned to join a
law firm which brought the com-
ment from Chairman Mead that
"we might as well face the fact
that government can no longer
compete with private business in
the matter of salaries."
WCAU Inc. Labor Vote
NATIONAL Labor Relations Board
confirmed last week that in elec-
tions held April 18 at WCAU Inc.,
Philadelphia, among all film techni-
cians, the AFL-Electrical Work-
ers, Radio & Television Broad-
cast Technicians, Local 1241, re-
ceived all of the eight votes cast.
WCAU Inc. operates WCAU-AM-
FM-TV.
Advertisement
From where I sit
6y Joe Marsh
Me-
Advising a Banker!
The Missus and I were invited to a
big dinner over at Balesville the other
night. I sat next to a banker from the
state capital.
"Mighty nice country you've got
down there, Mr. Marsh," he says.
"Don't be surprised if I come to live
there myself. In a few years I plan to
get away from everybody, buy a farm
and just take it easy."
"Well," I told him, "we'd like to
have you. But when someone plans to
buy a farm and 'take it easy' he often
winds up working harder than ever.
It takes a lot of work to run a farm
right no matter how many hands you
can afford to hire.
"And from where I sit," I con-
tinued, "you won't 'get away' from
people either. Neighbors are plenty
important in a farming community —
whether it's helping one another out or
just friendly visiting over a sociable
glass of beer." "Hard work and neigh-
bors dropping in all the time?" he
asks, looking over his glasses. Then
he smiles and says, "Sounds wonder-
ful. You've just sold me on a farm."
Copyright, 1952, United States Brewers Foundation
BROADCASTING • Telecasting
June 9, 1952 • Page 79
allied arts
GEORGE W. HENYAN, chief of
components branch, NPA's elec-
tronics division, returns to General
Electric Co., Schenectady, N. Y., as
general manager of tube department.
URSULA HALLORAN, Rogers & Co-
wan, N. Y., public relations firm,
elected vice president.
MARSHALL WARD Jr., manager of
merchandising re-
search, Vick Prod-
ucts Div., Vick
Chemical Co., N.
Y., promoted to di-
rector of depart-
ment.
JACK ABEL to In-
suline Corp. of
America, Long Is-
land City, N. Y.,
in charge of me-
chanical engineer-
Mr. Ward ing department.
FRANK LYON Co., Little Rock, Ark.,
appointed distributor for RCA Victor
in southwest.
ROBERT N. KATZ, advertising man-
ager, Harper-Megee Inc., Seattle, to
Kaye-Halbert Corp., Culver City,
Calif., in similar capacity. He suc-
ceeds ED ALTSHULER, now national
marketing director.
11. Sm
CBS World News
Don Hollenbeck, Newscaster
7:00—7:15 A.M.
Monday thru Saturday
Can be purchased as a 2, 3, or
6-time a week property.
Contains remote pick-ups from
the news capitals of the world.
First major newscast every
morning in El Paso.
greater than any other station
in El Paso, regardless of power
If^iTTTTl
600 KC 5,000 WATTS
CBS RADIO IN EL PASO
REPRESENTED NATIONALLY
BY THE O. L. TAYLOR CO.
Page 80 • June 9, 1952
E. A. TISCHLER, consultant on spe-
cial assignment, Hoffman P.adio Corp.,
L. A., named publicity director.
DONALD E. LARSON, advertising
manager, becomes advertising direc-
tor. Sales promotion manager is
ROY D. SODERLIND, account execu-
tive, Foote, Cone & Belding, Chicago.
GEORGE BURTT, advertising man-
ager, Western Stove Co., Culver City,
Calif., opens GEORGE BURTT ADV.
SERVICE, 830 N. La Brea Ave., Holly-
wood, to handle promotion for radio
stations and publishers. Telephone is
Hollywood 9-5739.
UNIVERSAL PRINTING & LITHO-
GRAPH Co., L. A., relocates at 1850
Beverly Blvd. Telephone is Dunkirk
8-3106.
JIM McGUINN, former public rela-
tions counsel for advertising agencies,
named director of public relations for
USO Camp Shows Inc.
BARKIN, HERMAN & Assoc., Mil-
waukee, publicity firm for Schlitz Play-
house of Stars and Halls of Ivy, opens
offices in New York and Hollywood.
THOBEN F. ELROD, branch manager,
Crosley Distribut-
ing Corp., Atlanta,
promoted to west-
ern sales manager
succeeded by J. D.
CRAWFORD, who
transfers from
firm's Portland,
Ore. office.
JAMES M. SKIN-
NER Jr., vice presi-
dent in charge of
sales of refrigera-
tion division, Philco Corp., named vice
president in charge of distribution
for firm's domestic divisions.
MILTON WEISS, account executive,
Rogers & Cowan, Beverly Hills, pub-
lic relations firm, elected vice-presi-
dent.
Mr. Elrod
£<jjuipment
INSULINE Corp. of America, Long
Island City, N. Y., announces manu-
facture of dolly to facilitate moving
heavy material including radio-TV
test instruments, oscilloscopes, trans-
mitters and receivers. Dolly carries
catalog number 4086.
GENERAL ELECTRIC Co., Schenec-
tady, N. Y., announces availability of
"high reliability" receiving tubes for
installation in industrial and com-
munications equipment. Tubes re-
duce tube failure by 10 to 1 in cer-
tain applications.
TAPEMASTER Inc., Chicago, an-
nounces development of new portable
power amplifier and speaker termed
Model SA-13 designed as companion
unit to Model PT-125 tape recorder.
Combination provides professional
quality tape recorder and playback
assembly.
'Technical •
BARNEY TILLEY Jr. named chief
engineer, WVOW Logan, W. Va.
WILLARD F. MATHESON, camera-
man, KTLA (TV) Hollywood, elected
president of Television Broadcasting
Employes Local 815, IATSE.
AGENCY ELECTION
Lennen, Newell Top List
PHILIP W. LENNEN and H. W.
Newell, who are planning a new
agency to be known as Lennen &
Newell [B»T, May 26], were elected
chairman of the board and presi-
dent, respectively, at the annual
meeting of Lennen & Mitchell, New
York, last week. The agency will
continue to function as Lennen &
Mitchell pending completion of the
change to Lennen & Newell.
Meanwhile, it was announced
that Walter O'Meara, for the past
ten years director of creative de-
partments and chairman of the re-
view board of J. Walter Thompson
Co., New York, will join Lennen &
Newell as vice president, director
and chairman of the plans board
and executive director of all crea-
tive work.
Other officers elected at the L&M
meeting:
Walter F. Swertfager, vice president;
Michael J. Madar, secretary and vice
president; Hans Sauer, vice president
and executive art director; John D.
Speirs, treasurer; Todd B. Franklin,
vice president in charge of merchandis-
ing and research; Catherine V. Parker,
vice president in charge of media;
Frederick W. Reynolds Jr., Robert B.
Owens Jr., Thomas P. Doughton, Daniel
M. Daley Jr., Jackson Taylor and
Stephen M. Kenyon, vice presidents;
Peter V. Keveson, vice president and
radio and television copy chief;
Nicholas E. Keesley, vice president in
charge of radio and television.
Board Chairman Lennen is a co-
founder of Lennen & Mitchell.
President Newell formerly was
executive vice president of Gayer,
Newell & Ganger, from which post
he resigned as of last Monday.
Ray Vir Den, former president of
Lennen & Mitchell, resigned some
time ago.
Sen. Russell Names
SEN. RICHARD B. RUSSELL
(D-Ga.), candidate for the Demo-
cratic Presidential nomination, has
appointed Thomas D. Blake, for-
merly assistant to the late Stephen
T. Early, White House press-radio
secretary, to his public relations
staff. Oliver W. De Wolf continues
to work with the press, radio and
television for Sen. Russell, the can-
didate said. Booth Mooney, of
Mooney & Cullman, public rela-
tions consultants of Dallas, assists
Mr. De Wolf.
TOLEDO STATION
Fourth AM Grant Proposed
INITIAL decision recommending
the grant of the fourth AM statioi
at Toledo was issued by FCC las
week. The proposed grant, for :
kw fulltime on 1470 kc, directional
day and night, would go to Mid
western Broadcasting Co.
In the initial ruling, Hear in <
Examiner Fanney N. Litvin pro
posed to deny the competitive nev
station bids of Toledo Blade Co.
Radio Corp. of Toledo and RuraJ
Broadcasting Co. of Ohio, Oal;
Harbor, Ohio. The examiner alsc
would deny the application o:
WTOD Toledo to change from J
kw daytime on 1560 kc to 1 kw full ,
time, directional, on 1470 kc.
The examiner preferred Mid
western Broadcasting on the basi:
of greater integration of ownershij
and day-to-day management of thf
proposed outlet. Proposals o:|
Toledo Blade Co., Radio Corp. o:
Toledo and Rural Broadcasting -Co
were found to involve interference [[
to CFOS Owen Sound, Ont.
The examiner ruled for denial o:M
the Toledo Blade Co. application oiprp
the ground that it had not met al
legal qualifications. Toledo Blade
Co. owns P. G. Pub. Co., which ir
turn owns WWSW Inc., licensee oi
WWSW Pittsburgh. However, th<
officers concerned are neither offi
cers nor directors of P. G. Pub. Co
or WWSW Inc., the ruling noted
The examiner also found that th(
Rural Broadcasting Co. bid mus'
be denied on the basis of FCC'j
requirement for 30 kc separatior
between stations where their re-
spective 2 and 25 mv/m contours
overlap. WLEC Sandusky, Ohio
is assigned 1450 kc.
Principals in Midwestern Broadcast-
ing include: Ford R. Weber, investmen
banker, president, and 5.7% owner
Arthur W. Weber (no relation to Fore
R.), attorney and certified public ac
countant, executive vice president
treasurer, 14.2%; Russell Gohring, for- ,
mer program director and productior »
manager for Fort Industry Co. station: ^
(now Storer Broadcasting Co.), nov
credit manager of La Salle & Koch Co
department store, station director anc
director, 8.5%; Joseph H. Kroeger
branch manager, Toledo Tabulating
Div., Remington Rand, vice president
sales manager, 14.2%; Adaline Gressler
former public school teacher, educa-
tional director and director, 14.2%'
Russell G. Perry, program director.
5.7%.
the NBC station serving
greater YOUNGSTOWN, O.
30th population area in U.S.
5,000 WATTS
WFMJ-
Duplicating on 50,000 Watts FM
BROADCASTING • Telecastini
OM AXELSON (I), chairman, Den-
;r Ad Club awards committee, pre-
Ad of the Year" award to
(its
radna Hammersley, KOA Denver
rformer known to listeners as "Lora
rice", while Numa James (r), ad
ub president, looks on. Presenta-
tion was made at Denver's Shirley-
bnii Savoy Hotel May 29.
ersli
f tt ;,
IARKETERS MEET
Madden, Dunville to Talk
Ml ELE VISION and radio will be
iscussed by NBC's Edward D.
ual t ladden and Crosley Broadcasting
iono corp. President Robert E. Dun-
ille, respectively, at a session of
American Marketing Assn.'s
ich ijjiieeting in Cincinnati next week.
1 Mr. Madden, NBC vice presi-
lent in charge of TV network
perations and sales, will talk on
Television, a Revolution in Mar-
eting," on Tuesday afternoon. At
le same session, Mr. Dunville will
iscuss "Radio Today and Tomor-
dw." Among other speakers will
atio (2 Richard D. Crisp, Tatham-Laird,
i "A Case Study in Copy Re-
arch." The meeting is scheduled
nlonday through Wednesday at the
Tetherland Plaza Hotel.
IN THE DENVIR Ad Club competition, KLZ Denver won first awards in public
service programming and local music program production, and special awards
in news commentary, public service and children's programming. Public serv-
ice first awards was for KLZ's Sounding Board, Friday evening vehicle for air-
ing important controversial questions. Above (I to r) are Jack Tipton, KLZ
account executive; Sheldon Peterson, KLZ news director, holding the Public
Service Award; M. D. Marlow, advertising manager, McMurtry Manufacturing
Co., holding Local Music Program Origination Award; John G. McMurtry,
company president; Tom Axelson, Axelson Agency, and Hugh B. Terry, KLZ
general manager.
lux Changes Format
iMJ'OR the last five broadcasts of
aSSe current season, June 2-30, CBS
atioi Radio's Lux Theatre becomes Lux
Jfowr of Romance and Mystery with
'wo half-hour programs, Romance
nd Broadway Is My Beat, filling
tie Monday 9-10 p.m. (EDT) time
eriod. J. Walter Thompson Co.,
.OS Angeles, is the agency for
.ever Bros.
BELL, GEROT
Head Gen. Mills, Pillsbury
TWO major milling companies in
Minneapolis have elected new presi-
dents: Charles H. Bell of General
Mills Inc., and Paul S. Gerot of
Pillsbury Mills Inc.
Mr. Bell succeeds Leslie N. Per-
rin, 65, who has retired. Formerly
executive vice president, Mr. Bell
is the third generation of his family
to be president of General Mills or
a predecessor company.
Mr. Gerot moved up through
various sales and advertising posi-
tions to become executive vice presi-
dent last year. In his new post, he
succeeds Philip W. Pillsbury, who
becomes chairman. John S. Pills-
bury, who had been chairman, is
now honorary chairman.
Kefauver Vs. Taft
SENS. Estes Kefauver (D-Tenn.)
and Robert A. Taft (R-Ohio) are
scheduled to discuss their respec-
tive policies on Theodore Granik's
American Forum of the Air June
15 (Sunday), 10:30-11 p.m. EDT
over NBC's radio and TV networks.
NIELSEN DOUBT
Expressed on BMB Survey
CHECK with A. C. Nielsen Co.
Audimeters at the time BMB audi-
ence measurement survey No. 2
was underway in the late 1940's
"showed that the average radio
family actually listened weekly
(during the daytime) to 59% more
radio stations than the BMB ballots
reported," according to Mr. Nielsen.
His statement June 2 came with
distribution of a brochure giving
details of a new "Nielsen Coverage
Service."
"Expressed another way, this
means that the mail ballot system
short-changed radio by 37% on
this one point alone," he continued,
asserting these findings are being
reported because radio now is
"being forced to fight for fair
recognition."
He contends the new NCS pro-
ject, now in progress with results
promised in the early fall, goes
"far beyond" the BMB mail survey
and will provide the first nation-
wide measurement of TV coverage
as well as radio coverage, show TV
and radio ownership on a county
basis, car radio ownership, out-of-
home listening and viewing, and
other data, classified according to
family characteristics.
Asserting that NCS is viewed as
"a continuing or repetitive" serv-
ice, Mr. Nielsen said plans for No.
2 (in 1953 or 1954) are being made,
and points out that the discount
structure on subscriptions includes
10% off for subscribing now to the
second study. NCS is offered on
two bases: "Basic" and "compre-
hensive," the latter including
"basic." Copies of the brochure
describing NCS are being mailed to
all radio and TV stations and lead-
ing advertisers and agencies.
JOHN T. FLYNN, WMGM New York
news commentator, has completed re-
visions for sixth edition of his best-
seller, While You Slept. New material
is based on McCarran Committee hear-
ings in U. S. Senate, and the Korean
D'ARCY EXPANDS
Plans Announced at Fete
CELEBRATING expansion of its
New York operations, D'arcy Ad-
vertising Co. played luncheon host
to 75 members of its New York
staff at the Waldorf-Astoria last
Monday.
J. F. Oberwinder, president of
the agency, announced to the mem-
bers the addition of four new ac-
counts and 34 members of the for-
mer Federal Adv.
He also explained the appoint-
ment of a three-man administra-
tive committee which will be re-
sponsible for all decisions on man-
agement policy affecting the New
York operation. This committee is
composed of Vice President John
Young Brown, who will sit as
chairman and Vice Presidents Ken-
neth W. Plumb and John B. Morse.
He further announced the ap-
pointment of an eight-man plans
board which will serve as an agency
team on all advertising campaigns
and problems of clients served by
the New York office. Headed by
Vice President Gordon E. Hyde,
the plans board will include Vice
Presidents Brown, Plumb, Morse,
Paul Louis, Jamie T. Irvien,
Douglas Boyd and Frank S. Ott.
SUMMER series of NBC radio The
Railroad Hour, started June 2, fea-
turing 18 new operettas written or
adapted by Jerome Lawrence and Rob-
ert Lee.
Mr. Richard H. Hehman
Blue Ribbon Man
The Pabst Co.
Chicago
Dere Dick:
W e're about to git a powerhouse punch
down here in th' Kanawha vallie when
they gits done
buildin' a big
new 'lectric
plant. Seems
all I here about
is new gene-
ratin' plants
since th' war
but it must
hev somethin'
to do with th'
fact thet new
plant.
al-
ways bein' put
up and old
plants iz usin'
more lecktric-
ity. When thev
sez "What'll
you hev", I
guess th' big
shots iz sayin'
"Th' Kanawha
vallie" just
like when you
say "What'll
you hez" more
and more pee-
pies here is
sayin' Pabst
Blue Ribbon.
They here
W CHS* with
5,000 at 580.
Yrs.,
ALGY.
W C H S
Charleston, W. Va,
WIBW ThEVDice'/Kan5as
in TOPE K A
ROADCASTING • Telecasting
June 9, 1952 • Page 81
PAIR of tickets to a Cleveland
Indians ball game are going to
each of five or six telephone
contestants each evening on It's a
Hit! on WTAM Cleveland. New
musical baseball quiz was created
by Joe Bova, station program di-
rector. Contestants comprise a
team. When the song is identified
correctly team gets a man on first
base. If a score is made before
"three outs" each member of the
team collects two tickets.
WOMEN'S CLUBS WORKSHOP
PLANS are being drawn up by
Ruth Crane, WMAL-AM-TV Wash-
ington women's director, for a TV
institute for women's club officers.
Two TV workshops will be sched-
uled. Miss Crane will present a
"model" club program with club
leaders as studio guests. Discus-
sion period will follow.
NEWSY STATION BREAKS
STATION break news flashes went
into effect June 5 at KSTP-AM-TV
Minneapolis-St. Paul. Twelve spot
summaries per day use local and
national items closing with a plug
for the next scheduled newscast.
WOW-AM-TV FARM TOUR
WOW-AM-TV Omaha fifth annual"
Farm Study Tour to Mexico and
Texas will take place September
14-30 under Mai Hansen, station
farm director, when a minimum
of 165 persons will visit citrus and
cattle raising areas in Texas and
agricultural regions of Mexico.
Jnquirer Station
Firsf on the Dial
In America's Third Marker
;nted by IriE KATZ AGENCY
programs promoti0n
premiums
TV MECHANICS COURSE
AVERAGE householder started
getting pointers on how and when
to make repairs and insure proper
maintenance when WTVJ (TV)
Miami began a series of programs,
Home Mechanics, last week. Tele-
casts are presented in cooperation
with the evening division of the
U. of Miami. Course, consisting of
eight half hour programs, will also
stress evaluation of household mer-
chandise for good design, construc-
tion and material.
BROCHURE ON PROMOTION
PHOTOGRAPHS of grocery dis-
plays and stores where displays are
featured highlight "marketeering"
brochure sent to agencies and ac-
counts by KXYZ Houston. Copy
stresses that advertiser's product
will get on-the-air promotion in any
time classification in addition to
promotion in 124 leading grocery
stores if KXYZ facilities are used
to sell merchandise.
PROGRAM'S MAIL RESPONSE
KING size promotion is the theme
used in a mailing piece plugging
Ed King and the KDKA Pitts-
burgh Party Line show. Illustrat-
ed with playing cards, copy points
up the program's pull. On a show
in mid-April, two one-minute an-
nouncements were made offering
copies of a promotional newspaper.
Station reports 5,800 responses
were received.
INDIAN FILMS ON TV
SPECIAL arrangements with the
Embassy of India, Washington,
D. C, were made by WFIL-TV
Philadelphia for a series of cul-
tural and social films dealing with
that country. Half hour movies
covering all phases of Indian life,
are being presented to inform the
public on conditions existing in the
Far East.
•— • — •
ELECTION COVERAGE
EIGHTY additional persons were
employed by WGST Atlanta to
heln give extensive coverage to
st^te primary elections last month.
WGST reports that 10 minutes
after polls closed the station aired
the first flashes of precinct re-
turns. .
•— •— •
WLW's TALENT SEARCH
STAR search conducted recently
by WLW Cincinnati drew 1,873
entries and originated from 174
theatres in WLW's four state
listening area, according to station
reports. Three finalists will be
named for cash prizes and will re-
ceive three-month contracts with
the station. Contracts will be open
for renewal if the acts are success-
ful.
"WILLY" AWARDS
AWARDS designed to foster and
stimulate the study of broadcast-
ing were presented to two Michi-
gan State College students last
week by WILS Lansing, Mich. At
an awards luncheon, Lee Hanson
and Clayton Roehl received "Willy"
statuettes for work in announcing
and radio production, respectively.
RECIPE BOOKLET
AS service to her TV audience,
illustrated mimeographed booklets
containing recipes for summer par-
ties are being mailed by Mary
Landis, WBAL-TV Baltimore's
kitchen expert. Recipes included are
those used by Miss Landis on her
cooking program.
NEW STATION BREAKS
NEW approach to station breaks
is being tried at WIP Philadelphia.
Children of staff announcers iden-
tify themselves, tell about their
dads and announce the station call
letters.
PROFESSORS FEATURED
PROFESSORS from Bryant Col-
lege, Providence, R. I. took to the
airways last Saturday when a new
series of broadcasts was inaugu-
rated on WPRO that city. Titled
Bryant's View, the program marks
the college's entrance into the radio
field with regularly scheduled pro-
grams. All lecturers on the weekly
broadcast will be members of the
faculty.
POLITICAL TELECAST
TELEVIEWERS in the Southwest
were given five and a half hours
of on-the-spot reporting of the
Texas Democratic convention by
KEYL (TV) San Antonio last week.
Members of the station's news staff
interviewed convention notables and
covered the event from the city's
Municipal auditorium.
WNAX FORUM
WNAX Yankton, S. D., awarded
$250 to a Yankton high school
pupil at the sixth annual "Spring
Workshop," culminating program
of the WNAX High School Forum.
The winner was adjudged "most
effective" of the finalists who spoke
on, "Are We In Danger of Losing
Our Freedom of Speech Through
Government Action?"
AUDITIONS AT WBEN
EIGHTH annual audifr'ons for
Buffalo's "Voices of Tomorrow"
competition are being conducted
by WBEN-AM-TV that city. Final
will be simulcast over the station
at the end of June. Two outstanc
ing vocalists will win an all-e:
pense trip to compete for nationsi
honors at Chicagoland Music Fe:i
tival in August.
KBIG INTRODUCTIONS
REALIZING impossibility of v
four account executives being per
sonally introduced to Souther
California advertising agencies bi
fore station started operatin
KBIG Avalon sent picture an
brief biography of each accour
executive to all agencies. An at
companying letter read, in pari 1
"If you haven't seen this fac 1
haunting your reception room ye f
you will soon."
'GRASS ROOTS' SURVEY
WGAR Cleveland's News Editc
Charles Day, in a "grass roots,
political survey, is interviewin \
editors of rural and suburba
newspapers on his program, Ohi
Opinion. In addition to probin
political thinking in regard to th f
Presidential race, Mr. Day asks hi
editor-guests about any cultural c
industrial improvements in thei
areas of northern Ohio which migr
be of general interests WGAR lis f
teners.
ACADEMIC SERIES
SERIES covering activities
schools of medicine, law, dentistry Ir
music and science affiliated wit
the U. of Louisville has begun a
WAVE-TV Louisville. University-
Today brings to viewers such pre
grams as the comic opera, "Cot
Fan Tutte." This program tele
cast last week was the city's firs
locally produced TV opera, sta
tion reports. WAVE also claims a
enthusiastic response from layme
and critics alike.
WFOR LOCAL COVERAGE
WFOR Hattiesburg, Miss., too
advantage of an opportunity t fe
carry out its renewed policy of em
phasizing local news and specis
events coverage when fire brok &n
out in a half-block of building
adjacent to the station. Davi
Waite, WFOR newsman, was
on the roof of the studio in tim
to broadcast the arrival of the fir
fight:'ng equipment. One of th
sparkplugs of the local-emphasi
policy is Don Cunningham, new
editor, who said that he was gettin
complete cooperation from the sta
tion.
"LOST AND FOUND" STATION
WDIA Memphis is attaining a ren
utation as the "lost and four
children's station," reports Pro
gram Director Christine C. Spin
del, citing the recent case of
lost four-year-old. Just after th
mother had telephoned the descrip
tion to WDIA, a second call can.
in from the finder, obviating th
necessity for a broadcast.
3a?e 82 • Jut
BROADCASTING • Telecastin;
ARAMOUNT LABS
Sold for $550,000
IRCHASE of Paramount Labs.,
illywood, for $550,000, by G.
rleton Hunt and Hans De Schul-
iss, partners of Unicorn The-
ses Inc., San Francisco, took place
ly 26.
The property, to be taken over
30 days and renamed, will start
erations within 60 days as a
mplete commercial laboratory to
ocess 35mm and 16mm film for
T and motion pictures. Paramount
^tures, represented by Robert
inter, had closed its laboratory
jril 19 because of its work on a
or program.
USY YOUNGSTER
CLWs 20th Birthday Noted
CLW Windsor-Detroit celebrated
. 20th birthday anniversary June
and officials reflected that the
ition has been "a mighty busy
ungster."
Detroit's Common Council passed
official resolution congratulating
£LW "for two decades of com-
mdable progress" in the field of
dio. Acting Mayor Louis C.
iriani presented the resolution
Joseph E. Campeau, CKLW
esident, at a birthday party in
e Detroit Athletic Club.
Mr. Campeau commented,
'wenty years ago today seems
:e only yesterday. But when we
3k back over our 153,358 hours
broadcast time — the 11,804 ad-
rtisers we've served — the 48,620
iurs of public service time we've
•nated, and our growth from 5
v to 50 kw, then and only then
i we realize we've been a mighty
isy youngster."
CKLW officials extended per-
mal congratulations to staffmen
ho had been with the station the
11 20 years. These veterans in-
ude William H. Gatfield, treas-
■er; William J. Carter, chief en-
* neer ; Walter Collins, master con-
ol engineer, and Gordon Fleming,
ofejfrganist.
\DIO-TV performer Nelson Case is
eparing a book, History of the Brook-
n Dodgers, which will be published
Jinder Co. upon comple-
book reviews
ANTENNAS: THEORY AND PRAC-
TICE by Sergei A. Schelkunoff and
Harald T. Friis. Published by John
Wiley & Sons Inc., 440 Fourth Ave.,
New York 16, N. Y.; 639 pp.; $10.
ADVANCED ANTENNA THEORY by
Sergei A. Schelkunoff. Published by
John Wiley & Sons Inc., 440 Fourth
Ave., New York 16, N. Y.; 216 pp.; $6.50.
BOTH books are part of the Wiley
Applied Mathematics Series, of
which I. S. Sokolnikoff is the editor.
The first, Antennas: Theory and
Practice, offers a thorough treat-
ment of the basic ideas and tech-
niques necessary to understand an-
tenna behavior and design. It is
a comprehensive book dealing with
antennas of various types in vari-
ous frequency ranges.
Book treats antenna principles
and the theory of radiation with
practical applications; it stresses
physical ideas and pictures as well
as methods of quantitative analy-
sis.
The second volume, Advanced
Antenna Theory, presents the
theory behind antenna behavior
and broad band antenna design.
It is devoted to recent, important
work in advanced antenna theory
and would serve as an excellent re-
view of current trends in antenna
research and development.
Dr. Schelkunoff, internationally
known authority on antennas, has
for more than 20 years been with
Bell Telephone Labs, as a consul-
tant. Dr. Friis is director of re-
search in high frequency and
electronics at Bell Labs and is the
originator of 24 patents.
TWENTY BASIC POINTS FOR TV RE-
CEIVER SERVICE by A. C. W. Saun-
ders. Published by the Paul H. Wendel
Pub. Co., Indianapolis, Ind.; 44 pp.; $1.
FIFTH notebook in the Television
Technician's Lecture Service, this
booklet presents the essentials for
rapid TV servicing by circuit
analysis.
Twenty basic circuit points are
described in text and profuse dia-
grams: Design of video amplifiers
for broadband response, control
of stage gain, function of auto-
matic gain control, tuned circuit
response, gain and bandwidth com-
parisons, stagger tuning of 1-F
stages, parallel effect of grid cir-
VII
0RT V»MW. mD
1 TOP MEDIUM IN A TOP MIDWEST MARKET
cuit on plate load, design require-
ments of video detectors, phase in-
version properties of a conven-
tional amplifier and others. Volt-
age waveforms and concise data
on proper ion trap adjustment are
also given.
Mr. Saunders' is director of
Saunders Radio and Electronic
School, Boston, and president of
the Radio-Television Technicians'
Guild, and developed his circuit-
analysis technique during lectures
to TV servicemen throughout the
United States.
RADIO ANTENNA ENGINEERING by
Edmund A. Laport. Published by Mc-
Graw-Hill Book Co., 330 W. 42d St.,
New York 36, N. Y.; 563 pp.; $9.
ANTENNAS made of wires,
masts and towers with frequencies
up to 30 mc are grist for Mr.
Laport, chief engineer, RCA In-
ternational Div. The book includes
some of the more advanced de-
signs for both UHF and VHF and
is illustrated with graphs, charts
and photographs.
Callings on a backlog of 30 years
of world-wide engineering experi-
ence, Mr. Laport treats radiation,
circuital and mechanical engineer-
ing aspects separately for each
type of antenna and includes con-
sideration of operational require-
ments, bandwidth, propagation en-
gineering and system engineering.
Miss Fox's Year
KATHERINE FOX, director
of special broadcast services
for WLW and WLWT (TV)
Cincinnati, has won six
awards in
the past
five months.
Early this
year, Mc-
Call's mag-
, azine recog-
nized Miss
Fox as an
outstanding
woman
Miss Fox broadcast
executive;
the English-Speaking Union
presented her with a citation
during her visit to London
for her contributions to in-
ternational understanding;
two publications in the en-
tertainment field cited public
service programs, inspired,
produced and directed by
Miss Fox; the Cincinnati Ad-
vertising Club selected her as
the "Cincinnati Advertising
Women of the Year," and the
duPont Foundation gave the
Crosley Broadcasting Corp.
a commendation for its pub-
lic service programming
(Crosley says that the basis
for the duPont commendation
was a program series de-
signed by Miss Fox).
NCAB AGENDA
Set for June 79-20
PROBLEMS in labor relations and
operating costs will be described
by Richard P. Doherty, NARTB
employe-employer relations direc-
tor, at the June 19-20 convention of
the North Carolina Assn. of Broad-
casters, at The Carolinian, Nags
Head.
Mr. Doherty will be opening
speaker after the call to order by
President T. H. Patterson, WRRF
Washington, N. C. Afternoon pro-
gram for opening day calls for a
Cape Hatteras cruise.
Ed Ruggles, director of the North
Carolina State College Extension
Service, will speak the second day
on joint plans of NCAB and the
college to set up technical train-
ing to ease the shortage of first
class operators. John Smith,
NARTB FM director, will speak on
"Revived Interest in FM Broad-
casting."
Plans for the July statewide ra-
dio promotion will be outlined by
J. Frank Jarman, WDNC Durham,
to be followed by an open discus-
sion. An afternoon beach party will
be held, with the U. S. Brewers
Foundation as host. Transcription
companies will provide prizes for
a treasure hunt. Other events in-
clude an Armed Forces air show
and a prevue of "The Lost Colony"
pageant.
SUMMER long spot campaign to pro-
mote highway safety has been in-
augurated at WCTC New Brunswick,
N. J. Campaign was instituted for
summer weekend broadcast.
Watch that
"Follow-thru"
Even Bismarck knows that no
matter how much power you
put into your swing, it's the
follow-thru that counts. If
you're interested in the rich
Midwest market, KFYR, with
the nation's largest area cov-
erage, is "must" on your media
list— gives your advertising
dollar a pre-war stretch in
this wealthy, rural market.
L
KFYR
BISMARCK, N. DAK
7
5000 WATTS-N B.C. AFFILIATE
Rep. by John Blair
ROADCASTING • Telecasting
June 9, 1952 • Page 83
POLITICAL ISSUES
Miller Advises
Broadcasters
BROADCASTERS have the right to editorialize during political cam-
paigns and are entitled to take definite stands on issues and candidates,
according to Judge Justin Miller, chairman of the NARTB board.
Writing in response to a query from Arthur L. Greene, manager of
KLTI-AM-FM Longview, Tex., *
Judge Miller summarized the rights
and privileges of broadcasters.
Mr. Greene had inquired about the
position his stations might take in
a local wet-dry campaign.
"I hope you will go ahead and
editorialize your own position
frankly and forcibly," Judge Mil-
ler wrote Mr. Greene, "telling your
audience that it is your right and
privilege to do so, under the Con-
stitution and law of the land.
Then, I hope' you will invite as
many responsible citizens — as you
can conveniently program — to
speak on all phases of the problem
for, against or in-between; telling
your audience, in doing so, that you
are inviting those people to speak
— not in derogation of your own
right to editorialize — but in order
that the people may hear all sides
of the question and decide intelli-
gently how to vote ; being fully con-
fident the truth will prevail if all
sides are presented.
"This, in my opinion, is the true !
editorial tradition, and the one best
calculated to maintain the respect
and confidence of your community,
as well as to establish the prestige
KWK delivers to its sponsors the
most welcome package of all . . . the
St. Louis radio audience at KWK's
LOW — low cost per 1000 radio homes
delivered .
yfout Katz man
has the bundle of facts . . . based
on Pulse!
Globe- Democrat Tower B/dg.
Saint Louis
<1U KATZ AGENCY
Page 84 • June 9, 1952
of broadcasting."
Going into the legal duty of a
broadcaster under the law and un-
der FCC rulings, Judge Miller ex-
plained that Sec. 315 of the Com-
munications Act permits a station
to refuse facilities to both sides
and sidestep the issue, or permits
it to sell or give time to one can-
didate to speak on one side in which
case it must give equal opportunity
in time, day or night, to his op-
ponent.
If the second alternative is
adopted, Judge Miller warned, the
station must not censor the script
of any candidate who broadcasts,
involving possible risk.
The FCC has ruled, he reminded,
that the word censor in Sec. 315
forbids the broadcaster to delete
any part of, or in any way change,
the script of the candidate, even
though it may be libelous on its
face. This FCC "dictum" sets up a
dilemma, he noted, if the broad-
caster should refuse to allow a
candidate to broadcast libelous ma-
terial or persuade him to recast it.
Such a course would involve the
danger of having FCC deny license
renewal.
Possible Repercussions
On the other hand, Judge Miller
continued, if he allows the candi-
date to broadcast a libel he may
suffer a judgment for damages
under the law of his state. A num-
ber of states have laws freeing the
broadcaster from liability in such
cases unless he was himself a party
to the libelous broadcast.
Another risk in Sec. 315 was
pointed out by Judge Miller, who
observed that "it would require a
broadcaster who permitted a Demo-
crat and a Republican to use his
station, also to permit a Commu-
nist to use it, if the Communist
were a qualified candidate. The
Supreme Court has recently decided
that a Communist is a criminal,
because he advocates the over-
throw of government by violence.
"Hence, if a member of the Com-
munist party qualifies as a candi-
date and preaches the overthrow of
government over a broadcasting
station — assuming that the broad-
caster knowingly permits him to do
so and fails to strike out the crimi-
nal preachment — then the broad-
caster might be charged as an ac-
cessory to the crime.
"The incongruity of Sec. 315, and
the FCC's interpretation of it, thus
become more and more apparent."
Judge Miller summed up the con-
troversial issue doctrine in this
way:
It is the duty of the broadcasting
licensee, in the public interest, to see
to it — in the programming of his sta-
tion— that liberal attention is given
to controversial issues affecting the
public interest of his community. It
is his duty, moreover, to see to it that
both sides of such issues are fully
and adequately presented ; hence, that
he must use due diligence to select
proper subjects for such discussions
and due diligence to find qualified
speakers on each side. The FCC has
enunciated this doctrine on many oc-
casions and has clearly indicated that
it will give serious consideration, in
renewal hearings, to whether or not
licensees have complied with the
doctrine.
Judge Miller emphasized that the
First Amendment of the Consti-
tution — forbidding Congress to
make any law abridging freedom
of speech and press — and Sec. 326
of the Communications Act — for-
bidding FCC from interfering with
freedom of speech and press —
"clearly guarantee to broadcasters
the privilege and the right to edi-
torialize." He recalled that FCC in
1949 reversed its earlier ban
against editorializing but still re-
quires the broadcaster who edi-
torializes to give the public a rea-
sonably balanced presentation of all
responsible viewpoints on the issue.
He urged the Longview broad-
caster to tell the community, as a
newspaper editor would do, "how
you feel about the subject, massing
your arguments as effectively as
possible. Then I hope you will gra-
ciously invite responsible persons
to present their responsible view-
points, also. In this way you con-
form to the applicable laws, doc-
trines, rules and interpretations,
but you will do so in a dignified
way; consistent with the prestige
of broadcasting and with your
rights and duties under the Consti-
tution."
Judge Miller said that a good
case can be made by challenging
the validity of Sec. 315 and the
FCC's decision on constitutional
grounds. He chided broadcasters
for failure to fight for their rights
under the First Amendment and
Commerce Clause, referring to the
way publications have met chal-
lenges to freedom of the press.
"If you can set a pattern of edi-
torial courage and understanding
which will show willingness to as-
sume, voluntarily, the normal re-
sponsibility of an editor in his com-
munity," Judge Miller said: "if
other broadcasters throughout the
country will do the same; perhaps,
MISSOURI Governor Forrest Si
signs the State Senate bill provid i
broadcasters immunity from suit
suiting from libelous statements ma lie
by candidates making radio-TV a ii
pearances. Gov. Smith, who planr -
to veto the bill, signed it after co
ference with Missouri station spoke
men [B*T, May 26].
after a time, we can put broadcas
ing upon such a footing as to mal
possible the same bold insisten
upon the constitutional principl
as that of the editors today. Unl
that time the odds are against us-
in Congress, in the courts and b jj
fore the FCC."
'CARAVAN' TOUR
On Westinghouse Sales Plat jto
"CONVENTION CARAVAN," _.
carnival introducing Westinghou |
radio-television fall merchandise
plans to dealers and distributor
is to arrive in Chicago today (Mo: (ft
day) for the first of seven countr;
wide meetings, J. F. Walsh, T%i
Radio division sales manager,
nounced last Tuesday.
While meetings feature a calf
nival atmosphere, with Broadwt id
artists performing, the basic then
is Westinghouse Electric Corp.
sponsorship of CBS radio and tel|
vision coverage of the coming poli
ical conventions and campaign jf'.
From Chicago the caravan wi w
move to New York, Philadelphi
Atlanta, Dallas, Los Angeles, ar^sei
San Francisco.
LEADING the country in sixth annul
aptitude tests sponsored by Americsl
Assn. of Adv. Agencies was Los A|
geles area with 91 candidates.
WIS Spearheads Record
Scrap pr/Ve/
(See Front Cover)
Clear Channel Home of the National Barn Dance
BROADCASTING • Telecastir
EMO. FUNDS
Radio-TV Monies Asked
ALL for the rank and file of the
emocratic Party to contribute to
victory chest so the Democratic
ational Committee can carry out
comprehensive plan for a na-
onwide radio-TV campaign" was
ade last week in party publica-
ons.
The party faithful were asked to
mtribute $5, $10, $25, $50, $100
$500 to a radio-TV fund. Ac-
jrding to Publicity Director Sam-
e.1 C. Brightman no goal has been
it for the fund.
i( i« j In a full page "ad" in June 2
Wifiisue of The Democrat, Chairman
'rank E. McKinney declared that
The battle is on. The Republican
:onfusion' campaign ... is in high
ear. We need money to fight it.
money
! We need a real radio
tad television fund to tell America
ae truth — in the kind of language
~f'ae people understand. . . ."
In a front page editorial in the
ame issue of The Democrat, radio
'^f'nd TV plans of the Democratic
lllW'arty were referred to in these
u|i'-ords : "It takes money to broad-
' T ast the word to every farm, town
™'|nd city in the nation. Radio and
Ielevision — and the Democratic
'arty plans to use them in a more
xciting, more dramatic way than
j| ny political party ever dreamed of
FIc i-cost money. Big money!"
EA ELECTED
fl |b Head Jr. Adv. Club of L. A.
ibuto <
(I ))ON LEA of the White King Soap
rastnJo. advertising department, has
i Tf'een elected president of Junior
»i.dv. Club of Los Angeles, newly
ormed group resulting from a mer-
ger of L. A. Junior Adv. Women
adw >nd L. A. Junior Adv. Men.
p First and second vice presidents are
rf.'arolyn M. McClyman, executive secre-
tary, MacAfee & Edwards, and assistant
lUblic relations director, Helen Ed-
wards & Staff, and Noel Lee, executive
ecretary, Chain Store Age. Ed Wirsing,
1 dvertising department, Union Bank &
/.'rust Co., is treasurer. Recording and
orresponding secretaries are Elva
Armstrong, partner, Independent Re-
frigeration, and John Cochran, sales
romotion. Art's Engraving Co.
Board of directors includes Janice
'orgette, assistant media buyer, Mogge-
'rivett Inc.; Bob Vogel, copy chief,
burroughs Inc.; Don Martin, account
xecutive, Keith Jones Representatives;
.nd Alan Gardner, public relations di-
ector, Florence Gardner Pictures.
Humor in High Places
'HUMOR QUOTIENT' will
be established for Presiden-
tial candidates Warren, Ke-
fauver, Russell, Kerr, Hum-
phrey, McMahon, Taft, Ray-
burn and Eisenhower in a test
to be given by the Washing-
ton Chapter of the National
Assn. of Gagwriters, Bill
Treadwell, director of the
Museum of American Com-
edy, has announced. The
querying of candidates is
part of a national survey be-
ing conducted by the museum
to find if Americans are los-
ing their sense of humor, he
said.
NBC Availabilities
NBC will make five political con-
vention radio programs available
for local sale on a cooperative basis,
spokesmen have reported. The pro-
grams: June 28, 7-7:30 p.m.; July
1 and July 3, 10:35-11 p.m.; July
16, 10-10:30 p.m., and July 17,
10:35-11 p.m. Talent charge per
program in case of full sponsor-
ship will be one-fifth of the station's
one-time applicable half -hour rate;
where participations are sold, the
charge will be in the same ratio
to the station's spot announcement
rate. Programs may not be sold to
advertisers competing with Philco
Corp., which will sponsor NBC
radio and TV coverage of conven-
tions.
PHILLIES' GAMES
Fans Ask More Broadcasts
SO MANY basefall fans have re-
quested greater radio-TV coverage
of their games, the Philadelphia
Phillies have composed a form let-
ter, which reads in part:
The Phillies wish that all our games
could be broadcast. Unfortunately,
sponsors apparently do not feel that
there is sufficient interest to warrant
the extra expense of a separate sta-
tion for each Philadelphia club. . . .
The Phillies would also like to tele-
vise a greater number of our games.
At present time, however, there are
only three television stations in Phila-
delphia, and because of network de-
mands on their time, they find it incon-
venient to schedule more baseball
games. ... If you have further sug-
gestions on this matter, a letter to the
television stations might be helpful.
K X 0
CAN! and
EL CENTRO
CALIF.
DOES!
|| Call PAUL H. RAYMER CO., National Representatives
CHURCH NAMED
CBS Radio News Director
WELLS CHURCH, acting director
of news and public affairs of the
CBS Radio Network since April,
has been named director, CBS
Radio President
Adrian Murphy
announced last
week-
Prior to being
named acting di-
rector, Mr. Church
served 'as editor-
in-chief of CBS
Radio News, and
in his new post
he will have
charge of the
news operations for CBS Radio
coverage of the Presidential con-
ventions in Chicago this July. A
veteran newsman with varied ex-
perience in both radio and news-
paper work, Mr. Church first joined
CBS Radio in 1931 at Washington,
D. C.
He became acting director of
news and public affairs when Direc-
tor Edmund Chester resigned to
become general manager and part
owner of RHC-Cadena Azul in
Cuba [B«T, April 14].
Mr. Church
DEWES ELECTED
Heads Ad Club in St. Louis
BONNIE DEWES, first place win-
ner in the Erma Proetz Awards
competition for her television work,
was. elected president of the Wom-
en's Advertising Club of St. Louis.
Miss Dewes, of the market research
department, D'Arcy Adv. Co., suc-
ceeds Helen Prange, who will serve
as an honorary member of the
board of directors.
Others elected at the meeting in
the Forest Park Hotel June 2 are :
Josephine Hickey, vice president;
Mrs. L. Ha Baker, secretary, and
Leonora Allen, treasurer. Nine new
committee chairmen are: Mrs.
Robert A. Willier, program; Mrs.
Hazel Wagner, membership ;
Esther Lee Bride, educational;
Jeanne Hynes, press; Mrs. Beulah
Schacht Cochrum, publication ;
Grace Stockhus, business & civic;
Mrs. Virginia Stobie, entertain-
ment; Mrs. Marie Addison, attend-
ance, and Mrs. Elmer C. McCaddon,
personal relations.
Roper Series Begins
ELMO ROPER, public opinion
analyst, began a series of telecasts
called Where the People Stand on
the NBC-TV network, 10 p.m.
Wednesday. First half-hour pro-
gram featured, besides Mr. Roper,
a panel of three leading newspaper
editors representing different politi-
cal opinions from different sections
of the country. The analyst,
heard on the NBC radio network
weekly at 3 p.m. EDT Sunday, will
present a second political analysis
on television June 25.
LBS SUCCESSOR
Planned Regional Suspends
McLENDON BROADCASTING
System, new West Coast regional
network scheduled to start opera-
tions June 7 [B«T, June 2], was
suspended last Wednesday. "Vari-
ous circumstances" were responsi-
ble, according to Gordon McLendon,
president of the regional and oper-
ating head of Liberty Broadcasting
System, which suspended last
month [B»T, May 19]. These
circumstances included two lengthy
absences from Hollywood head-
quarters by Mr. McLendon, who
was to have handled personally
daily re-creations of major league
baseball games.
Mr. McLendon is to appear June
17 in Philadelphia as a witness in
the government's anti-trust action
against professional football and
also will give depositions in his own
suit against organized baseball, set
for August 18 in Chicago.
Although 17 West Coast stations
had contracted for regional service,
Mr. McLendon and Benton Pas-
chall, executive vice president, said
they felt it would be impossible to
carry out agreements this season.
The regional was incorporated in
California and the name will be re-
tained for possible resumption of
operation at a future date.
CHARLES MICHELSON Inc., N. Y.,
radio TV transcription firm, named
U. S. distributor for Canadian radio
package, The Happy Gang.
5ROADCASTING • Telecasting
June 9, 1952 • Page 85
m
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FINAL
TV
ALLOCA-
TIONS
REPORT
Extra copies of this 196-page
printed report available at $3.00
each.
This complete, easy-to-read vol-
ume shows the entire city-by-
city breakdowns for all 2,053
proposed stations in 1291 com-
munities.
For extra work copies, tear
copies, library copies send the
coupon below. Supply is limited
so order your copies now.
Broadcasting •Telecasting
870 National Press Bldg.
Washington 4, D. C.
Please send copies of
the Final Television Allocations
Report at $3.00 each.
□ M/O, check □ please bill
Name
Company
City
Zone
State
FCC actions A- A
MAY 29 THROUGH JUNE 5
CP-construction permit
DA-directional antenna
ERP-effective radiated power
STL-studio-transmitter link
synch, amp.-synchronous amplifier
cond.-conditional
LS-local sunset
mod. -modification
trans. -transmitter
unl.-unlimited hours
ant. -antenna
D-day
N-night
aur.-aural
vis.-visual
STA-special temporary authorization CG-conditional grant
SSA-special service authorization
Grants authorizing new stations and transfers, accompanied by a
roundup of new station and transfer applications, begin on page 91.
May 29 Decisions . . .
COMMISSION EN BANC
To Remain Silent
KVOB Alexandria, La. — Authority to
remain silent for additional 90 days
from April 5 pending consummation of
assignment of license.
Extension of Authorization
WIBK Knoxville, Tenn.— Extension of
temp, authorization to operate for
period of 90 days to expire Sept. 1,
1952, or until 30 days after conclusion
of proceedings in Supreme Court of the
United States which have been in-
stituted by applicant, whichever period
shall be shorter.
WHIL SSA Extended
WHIL Medford, Mass.— Extension of
SSA to operate on 1430 kc 250 w D with-
out approved type frequency monitor,
for period of 60 days, or until authority
shall have been granted WHIL to
operate program tests in accordance
with latest mod CP, whichever is
sooner.
Granted Reinstatement
KWPM-FM West Plains, Mo.— Rein-
statement of expired CP for Class B
FM station.
To Remain Silent
KMHB Belton, Tex.— Authority to re-
main silent additional 60 days from May
25, pending reorganization.
Mcr/ 29 Applications . . .
ACCEPTED FOR FILING
CP to Change Location
WKAQ San Juan, Puerto Rico— CP
to change trans, location and install
new trans.
KIJV Huron, S. D. — CP to change
trans, and studio location.
Extension of Completion Date
WWOC Manitowoc, Wis.— Mod. CP
which authorized new AM for exten-
sion of completion date.
WKAT-FM Miami Beach— Mod. CP
which authorized new FM for extension
of completion date.
WEDK (FM) Springfield, Mass.— Mod.
CP which authorized new non-com-
mercial educational FM for extension
of completion date.
License Renewal
KRDO Colo-
TENDERED FOR FILING
CP to Increase Power
WEAS Decatur, Ga.— CP to increase
power from 10 to 50 kw and install new
trans.
June 3 Decisions . . .
BY BROADCAST BUREAU
To Remain Silent
WCAT Rapid City, S. D.— Granted au-
thority to remain silent for period dur-
ing which regular instructional activi-
ties are suspended from June 1 to
Sept. 8.
Extension of Completion Date
KFRB Fairbanks, Alaska— Mod. CP
to change ant. system, and extend com-
mencement and completion dates 2
months and 8 months from date of
grant, respectively.
WCAR-AM-FM Pontiac, Mich— Mod.
CPs for extension of completion date
to 9-1-52.
WBZ-TV Boston— Mod. CP for ex-
tension of completion dates to 12-26-52.
WMVO Mt. Vernon, Ohio— Mod. CP
for extension of completion date to
7-26-52.
WEEK Peoria, 111.— Mod. CP for ex-
tension of completion date to 8-1-52.
WJAR-TV Providence, R. I.— Mod.
CP for extension of completion date to
11-1-52.
License For FM
WLEU-FM Erie, Pa. — License new FM
station: 97.9 mc; Ch. 250; 7.8 kw; minus
245 ft.
TV— Ch. 6
WJIM-TV Lansing, Mich.— CP to
change ERP from 18.7 kw vis. 9.3 kw
aur. to 8.7 kw vis. 4.3 kw aur.
June 3 Applications . . .
ACCEPTED FOR FILING
AM— 1320 kc
WHWD Hollywood, Fla.— Mod. CP
which authorized new AM for approval
of ant. trans, and studio location.
AMENDED to change power from 1 kw
to 500 w.
License Renewal
WGCH Greenwich, Conn.— Requests
renewal of license.
Change Studio Location
WJEF-FM Grand Rapids, Mich.— Mod.
CP which authorized new FM to change
ERP from 550 to 115 kw; trans, and
studio location to corner AB Ave. &
24th St. near Plainwell, Mich, and ant.
height.
TENDERED FOR FILING
Change ERP
KSTP-TV St. Paul— AMENDED to
change ERP from 98.7 kw vis. 54.3 kw
aur. to 100 kw vis. 60 kw aur.
WBEN - TV Buffalo — Mod. CP to
June 4 Decisions . . .
BY COMMISSION EN BANC
AM — 860 kc
KTRB Modesto, Calif.— Granted a;:
plication to increase D power on 81 lei
kc from 5 to 10 kw and install DA-
Modification of License
KFNF Shenandoah, Iowa — Mod. liceai
to specify unl. on 920 kc with 1 kw
500 w N. KFNF shared time with KUS:
Vermillion, S. D. (% and Vs divisk
respectively) until KUSD, on April !
1952, was authorized to operate on 6
kc 1 kw, D. ,
Petition Denied
WJEL Springfield, Ohio— By orda
denied petition to reinstate applicatic
to increase power on 1600 kc from 5'
w to 1 kw D and to operate 500 w I
using DA-DN.
Granted STA
WTIP Charleston, W. Va.— By orde
waived Sec. 3.165 and 3.181(b) (4) ar
granted STA to Aug. 1 to operate tran|_
by remote control.
WGNC Gastonia, N. C. — By ordeJ—
waived Sec. 3.165 of rules and grants
STA to operate trans, by remote
pervision.
ACTIONS ON MOTIONS
By Comr. Frieda B. Hennock
Television California, San Francist
— Granted request for dismissal of pet
tion for clarification of effective da'
of order removing TV applications fro:
hearing.
KSRT (FM) Beverly Hills, Calif,
Granted petition to amend applicatic
to change type of ant. increase an
height and ERP; removal of applic
tion, as amended, from hearing docke
Montrose Bcstg. Corp., Montrose, P:
— Granted petition to amend applicatir
to specify 1250 kc in lieu of 960 kc. ar ^
for removal of application as amende ™
from the hearing docket.
Radio Norwich Inc., Norwich, N. Y
WATS Sayre, Pa. — On Commission
own motion, removed from hearir
docket applications of WATS and R;|_
dio Norwich Inc.
By Comr. Edward M. Webster
Hawthorn Bcstg. Co. St. Louis-
Granted petition for extension of tin-
to June 9 to file exceptions to Initi;
Decision in proceeding re applicatio «,
and that of Hirsch Communication Ei
gineering Corp., Sparta, 111.
By Hearing Examiner
Elizabeth C. Smith
Desert Radio & Telecasting Co., Pal
Springs, Calif. — Granted petition f<
continuance of hearing from May 28
June 12, 1952, at Washington, D. C, :
application.
By Hearing Examiner
Hugh B. Hutchison
WBUD Trenton, N. J.— Ordered th
record in proceeding be reopened fc
purpose of incorporating letter cor
sidered relevant and necessary to def- ■
termination of one of the issues an
that, upon such incorporation, recor
was closed.
By Hearing Examiner Fanney N. Litv
Azalea Bcstg. Co., Mobile, Ala.
Granted petition to amend so as to spe
SERVICE DIRECTORY
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1121 Vermont Ave., Wash. 5, D. C.
STerling 3626
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Page 86 • June 9, 1952
BROADCASTING •
Tel
e c a s t i r j
CONSULTING RADIO & TELEVISION ENGINEERS
JANSKY & BAILEY
xecutive Offices
National Press Building
Iffices and Laboratories
1339 Wisconsin Ave., N. W.
Washington, D. C. ADams 2414
Member AFCCE *
ommercial Radio Equip. Co.
'Everett L. Dillard, Gen. Mgr.
INTERNATIONAL BLDG. Dl. 1319
WASHINGTON, D. C.
O. BOX 7037 JACKSON 5302
KANSAS CITY, MO.
Craven, Lohnes & Culver
MUNSEY BUILDING DISTRICT 8215
WASHINGTON 4, D. C
Member AFCCE*
E. C. PAGE
CONSULTING RADIO
ENGINEERS
OND BLDG. EXECUTIVE 5670
WASHINGTON 5, D. C.
Member AFCCE*
WILLIAM L. FOSS, Inc.
Formerly Colton & Foss, Inc.
27 15th St., N. W. REpublic 3883
WASHINGTON, D. C.
LYNNE C. SMEBY
Registered Professional Engineer"
1311 G St., N. W. EX. 8073
Washington 5, D. C.
ROBERT L. HAMMETT
CONSULTING RADIO ENGINEER
230 BANKERS INVESTMENT BLDG.
SAN FRANCISCO 2, CALIFORNIA
SUTTER 1-7545
BERNARD ASSOCIATES
CONSULTING RADIO ENGINEERS
5010 Sunset Blvd.
Hollywood, Calif. NOrmandy 2-6715
fy site, furnish additional coverage,
nd for removal from hearing.
By Hearing Examiner J. D. Bond
B & C Radio Co., Rockford, 111. —
anted petition to amend application
show: (1) present officers of corpora-
) corrected plat of ant. site; (4) cor-
ected showing of 250 mv/m and 500
w/m contours; and (5) map portrayals
JAMES C. McNARY
Consulting Engineer
National Press Bldg., Wash. 4, D. C.
Telephone District 1205
Member AFCCE *
A. D. RING & CO.
26 Years' Experience in Radio
Engineering
MUNSEY BLDG. REPUBLIC 2347
WASHINGTON 4, D. C.
Member AFCCE*
MclNTOSH & INGLIS
1216 WYATT BLDG.
WASHINGTON, D. C.
Metropolitan 4477
Member AFCCE *
MILLARD M. GARRISON
1519 Connecticut Avenue
WASHINGTON 6, D. C.
MICHIGAN 2261
Member AFCCE *
JOHN CREUTZ
319 BOND BLDG. REPUBLIC 2151
WASHINGTON, D. C.
Member AFCCE *
GEORGE P. ADAIR
Consulting Radio Engineers
Quarter Century Professional Experience
Radio-Television-
Electronics-Communications
1833 M St., N. W., Wash. 6, D. C.
Executive 1230 — Executive 5851
(Nights-holidays, Lockwood 5-1819)
Member AFCCE *
JOHN B. HEFFELFINGER
815 E. 83rd St. Hiland 7010
KANSAS CITY, MISSOURI
Vandivere,
Cohen & Wearn
Consulting Electronic Engineers
612 Evans Bldg. NA. 2698
1420 New York Ave., N. W.
Washington 5, D. C.
of interference to be caused by pro-
posed station to service WIBA. Granted
pending motion to reconvene proceed-
ings and set for further hearing June
18 at Washington. Further ordered at-
torneys for the parties and their engi-
neering consultants appear at offices of
Commission 10:00 a.m. Friday, June 13,
at conference considering: (1) simplifi-
cation and clarification of the technical
issues in this proceeding; (2) possibility
of stipulating with respect to facts; (3)
ROADCASTING • Telecasting
— Established 1926 —
PAUL GODLEY CO.
Upper Montclair, N. J. MO. 3-3000
Laboratories Great Notch, N. J.
Member AFCCE *
There is no substitute for experience
GILLETT & BERGQUIST
982 NATL. PRESS BLDG. NA. 3373
WASHINGTON, D. C.
Member AFCCE*
RUSSELL P. MAY
John A. Moffet, Associate
1422 F St., N. W. Kellogg Bldg.
Washington, D. C. REpublic 3984
Member AFCCE*
REAR & KENNEDY
1302 18TH ST., N. W. HUDSON 9000
WASHINGTON 6, D. C.
Member AFCCE*
GUY C. HUTCHESON
P. O. Box 32 AR 4-8721
1100 W. Abram
ARLINGTON, TEXAS
WALTER F. KEAN
AM-TV BROADCAST ALLOCATION,
FCC & FIELD ENGINEERING
1 Riverside Road — Riverside 7-2153
Riverside, III.
(A Chicago suburb)
GRANT R. WRATHALL
Aptos, California
Appointments arranged for
San Francisco Seattle Salt Lake Cit
Los Angeles Portland Phoeni
Box 260 APTOS— 3352
Member AFCCE *
HARRY R. LUBCKE
CONSULTING TELEVISION ENGINEER
Television Engineering Since 1929
2443 CRESTON WAY HO 9-3266
HOLLYWOOD 28, CALIFORNIA
procedure at hearing; and (4) such
other matters as then and there may be
resolved in order to shorten record, to
sharpen issues, and to expedite com-
pletion of hearing.
KGBS Harlingen, Tex.— Granted mo-
tion for extension of time from June 2
to June 12, 1952, for filing reply to
proposed findings of fact and con-
clusions submitted by KOA Denver.
( Continued on
91)
GEORGE C. DAVIS
501-514 Munsey Bldg.— STerling 0111
Washington 4, D. C.
Member AFCCE*
GEORGE E. GAUTNEY
CONSULTING RADIO ENGINEER
1052 Warner Bldg.
Washington 4, D. C.
National 7757
WELDON & CARR
WASHINGTON, D. C.
1605 Connecticut Ave.
Dallas, Texas Seattle, Wash.
4212 S. Buckner Blvd. 4742 W. Ruffner
Member AFCCE*
A. EARL CULLUM, JR.
CONSULTING RADIO ENGINEERS
HIGHLAND PARK VILLAGE
DALLAS 5, TEXAS
JUSTIN 6108
ROBERT M. SILLIMAN
1011 New Hampshire Ave., N. W.
Republic 6646
Washington 7, D. C.
WILLIAM E. BENNS, JR.
Consulting Radio Engineer
3738 Kanawha St., N.W., Wash., D. C.
Phone ORdway 8071
Box 2468 Birmingham, Ala.
Phone 6-2924
RAYMOND M. WILMOTTE
1469 Church Street, N.W. DEcatur 1231
Washington 5, D. C.
Member AFCCE *
WALTER J. STILES
I Aztec, San Fernando, California
EMpire 1-4906
Loyalty Building, Portland, Oregon
ATwater 4282
Member AFCCE
June 9, 1952 • Page 87
CLASSIFIED ADVERTISEMENTS
Payable in advance. Checks and money orders only.
Situations Wanted 20tf per word — $2.00 minimum • Help Wanted 254 per word — $2.00 minimum
All other classifications 304 per word — $4.00 minimum • Display ads. $15.00 per inch
No charge for blind box number. Send box replies to
Broadcasting • Telecasting, 870 National Press Bldg., Washington 4, D. C.
applicants: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately,
please). All transcriptions, photos, etc. sent to box numbers are sent at owner's risk. Broadcasting • Telecast-
ing expressly repudiates any liability or responsibility for their custody or return.
Help Wanted
Managerial
Experienced manager for net af-
filiate in excellent Iowa market. Box
301P, BROADCASTING . TELECAST-
ING.
General manager with successful rec-
ord in small market for similar posi-
tion in larger metropolitan market.
Unusual opportunity for advancement
for man with ambition, sales ability
and executive experience. Box 371P,
BROADCASTING • TELECASTING.
Very successful, highly rated midwest
independent needs commercial man-
ager immediately to help carry man-
agement load. State qualifications and
salary requirements. Please do not
phone. Jerome Sill, WMIL, Milwaukee.
Experienced station and commercial
manager for 1000 watt daytime station
on air one year. Big opportunity.
Reply G. R. Lockhard, Secretary; Box
389, West Frankfort, Illinois. Telephone
797; home phone 1252 -W.
Salesmen
First class salesman wanted by AM-FM
station in south Atlantic state. Must
be reliable, industrious, sober. Don't
expect a world beater but a plugger.
All type accounts including department
stores. Box 235P, BROADCASTING .
TELECASTING.
Excellent opportunity for good local
salesman. Liberal guarantee, drawing
account, plus list of accounts now on
air. Beautiful resort town but reason-
able living costs. Good housing avail-
able. Send complete information at
once. Box 350P, BROADCASTING .
TELECASTING.
Time salesman for Texas station. Salary
plus commission. Good market. Box
361P, BROADCASTING • TELECAST-
ING.
Announcers
Experienced announcer-engineer. Sev-
enty-five start. Upper midwest. Box
26P, BROADCASTING • TELECAST-
ING^
Announcer-engineer with first phone.
Must have top announcing ability. CBS
station in highly competitive southeast-
ern city. Send all pertinent informa-
tion, salary requirement, telephone
number, etc. Do not send audition un-
til requested. Box 253P, BROADCAST-
ING . TELECASTING.
Announcer-engineer (two), emphasis
on announcing, at once for Virginia
Mutual station. $300.00 month to start.
Tell all first letter. Box 277P, BROAD-
CASTING . TELECASTING.
Announcer-engineer, announcer, first
phone must be top quality announcer,
CBS midwest station. Box 281P,
BROADCASTING . TELECASTING.
Good announcer who has experience at
copywriting, Pennsylvania independent.
Send full resume experience, plus audi-
tion, photo and sample copy. Box 289P,
BROADCASTING . TELECASTING.
Young combo man, first phone, seek-
ing varied experience in live Wisconsin
city. Emphasis on announcing and
commercial copy. Opportunity for pro-
motion. Write Box 297P, BROADCAST-
ING . TELECASTING.
Announcer. Opportunity to take that
big step away from a small town 250
watter. 1000 watt, midwest, top net-
work affiliate in market over 100,000
needs good announcer strong on gather-
ing and reporting news. Send disc,
salary expected, and other details in
first letter. Box 339P, BROADCAST-
ING . TELECASTING.
Progressive independent has opening
for announcer with sports experience.
Box 372P, BROADCASTING • TELE-
CASTING.
Wanted: Staff announcer who can also
do good newscast. Please send all in-
formation, including salary require-
ments to KFBB, Great Falls, Montana.
Help Wanted (Cont'd)
Two combo men for 250 watt ABC
affiliate fifty miles from Yellowstone
Park in the heart of the world's best
hunting and fishing country. Wire or
call collect if interested: KODI, Cody,
Wyoming.
Announcer, announcer-salesman. Top
salary. Audition, photo, particulars to
Larry Filkins, KSCB, Liberal, Kansas.
Announcer-writer. Wyoming's pioneer
station has opportunity for permanent,
capable, experienced or graduate jour-
nalist. Send picture, complete informa-
tion, audition, salary desired to KSPR,
Casper, Wyoming.
Staff announcer with good news de-
livery for CBS affiliate. Send refer-
ences and tape to WCOV, Montgomery,
Alabama.
Adding to staff. Want experienced local
news reporter-announcer. Top salary.
Experience required. Personal inter-
view arranged. Send experience, edu-
cation, personal background, disc or
tape to WMIX, Mt. Vernon, Illinois.
Network station, TV application, has
opening for staff announcer. Better
than average opportunities. Send audi-
tion and resume to J. W. Carson,
WMOX, Meridian, Mississippi.
Experienced announcer for 1000 watt
daytime station. Good living and work-
ing conditions. Salary, br.rsd on ability,
unlimited. Telephone 965, Caruthers-
ville, Missouri.
Technical
Immediate opening for first class oper-
ator. No announcing. Experience not
necessary. South Carolina. Box 332P,
BROADCASTING . TELECASTING.
Engineer needed immediately for 1000
watt midwest top network affiliate in
market over 100,000. Write full details
to Box 340P, BROADCASTING . TELE-
CASTING.
Transmitter position open. No an-
nouncing. Permanent. Texas. Box 362P,
BROADCASTING . TELECASTING.
First class engineer, key position.
$75.00, forty-four hour week. State
availability. Box 192P, BROADCAST-
ING . TELECASTING.
Immediate opening for first phone. New
Station. Salary $60. Contact KNBR,
Box 778, North Platte, Nebraska.
Transmitter engineer with first-phone
for future TV operation. Good salary
for right man. KTSM, El Paso, Texas,
NBC affiliate. Send qualifications, ex-
perience and salary requirements in
first letter.
Radio operator with first or second class
phone license needed immediately by
5 kw regional. Radio State KWWL,
Waterloo, Iowa.
Immediate opening for first phone oper-
ator. Regular and summer replacement.
WASA, Havre de Grace, Md.
Engineer-announcer. Immediate open-
ing for experienced, hard working in-
dividual. Small town independent with
wide outside coverage. Good salary.
Permanent. Wire, write or phone
WASL, Annapolis, Maryland.
First class licensed engineers write
fully in strictest confidence. Interested
especially if you know 5000 watt Collins
transmitter, operation and repair of
Magnecord tape and Presto recorders.
Howard Stanley, WEAM. Arlington, Va.
First class engineer-operator needed
immediately for fulltime station. No
announcing. WFAH, Alliance, Ohio.
Michigan station has immediate open-
ing for first class engineer. No an-
nouncing required. Annual bonus and
paid vacation time. Send complete
qualifications to Chief Engineer, WHFB,
Benton Harbor, Michigan.
Help Wanted (Cont'd)
Engineer-announcer. Starting salary
$70.00 per week WIRB, Enterprise, Ala-
bama.
Immediately; experienced combination
man. Air work important. Salary ex-
cellent. Send recording. Contact Man-
ager, WITZ, Jasper, Indiana.
Engineer. Combination man preferred,
but we offer announcer training. Ideal
living and working conditions. Five-
day week. Some overtime at time and
one-half. Good future, good salary and
other benefits. WOCB, West Yarmouth,
Cape Cod, Mass.
Engineer with first class license. Will-
ing to learn announcing. WREL, Lex-
ington, Virginia.
Immediate opening for first phone li-
cense. No experience needed. Car re-
quired. Contact Chief Engineer, Ra-
dio Station WTNS, Coshocton, Ohio.
WUSJ, Lockport, New York. Immediate
opening in western New York's most
modern plant. No combination work.
First class ticket required. $55.00 for
5 day, 40 hour week. Contact Jack
Gelzer.
Engineer, first class. Immediate open-
ing. Previous experience not essential.
Contact James Trewin, Station Super-
visor, WVCV, Cherry Valley, New York.
Production-Programming, Others
CBS affiliate in leading southeastern
market needs promotion man, prefer-
ably with radio and TV experience.
Excellent opportunity. Please send
full details to Box 315P, BROADCAST-
ING . TELECASTING.
Opportunity male copywriters. Some
announcing. Submit samples. Box 363P,
BROADCASTING • TELECASTING.
Program director— Opening June 15 for
capable man. Good opportunity for
man with ideas. Applicants from
Illinois and adjoining states only can
be considered. Personal interview
necessary. Apply Bill Holm, WLPO,
LaSalle. Illinois.
Situations Wanted
Managerial
Manager. Promotion. Manager profit-
able small independent wants larger
market. Married, Phi Beta Kappa col-
lege grad, 27, 4 years experience all
phases radio. Promotion-minded. Can
build and hold listeners, clients. Must
earn $7500 to consider change. Excel-
lent references. Box 288P, BROAD-
CASTING ♦ TELECASTING.
Station or sales manager: Midwest AM
or TV. Outstanding sales record. Best
references. Experienced in competitive
market. Now employed. Desire per-
manancy on salary, profit-sharing basis.
Box 365P, BROADCASTING • TELE-
CASTING.
Salesmen
Salesman and experienced announcer
Prefer opportunity offering future TV
sales. Nine years radio, all phases. Box
351P, BROADCASTING . TELECAST-
ING
Salesman-announcer-production. S i x
years commercial radio experience.
Original, profitable ideas. Will relocate.
Box 358P, BROADCASTING . TELE-
CASTING.
Announcers
Hillbilly DJ specialist. General an-
nouncing, musician. Board. Desire
change. Nine years experience. Tape,
details request. Box 307P, BROAD-
CASTING . TELECASTING.
Announcer seeks step up ladder from
250 watter. BA Degree. Good news-
caster. Year of board, writing. Box
314P, BROADCASTING . TELECAST-
ING.
Situations Wanted (Cont'd)
Announcer — 4 years experience. A
staff duties. Friendly, informal D,
Intelligent news. Draft exempt. Bo
318P, BROADCASTING . TELECAST
ING.
Experienced announcer, radio scho
graduate. Draft exempt. Prefer sout'
Operate console. Box 331P, BROAD
CASTING . TELECASTING.
Announcer, employed, experience-
DJ news, remotes, sales and boar
operation. College graduate and SB'
Radio School. Prefer upper midwes
Disc available. Box 333P, BROAD ;
CASTING . TELECASTING.
Attention Florida, Gulf Coast, soutl
west. Experienced announcer en-
ployed large market in midwest. DJ
news, MC. Well balanced staff man
Married veteran. Box 334P. BROAD
CASTING . TELECASTING.
Announcer - salesman. Strong new;
commercials, good competitive market
Prefer south. Box 335P, BROADCAST
ING . TELECASTING.
Announcer-engineer, first phone, ex
perienced, married, veteran, college
Desires position with sports. Florid;
preferred. Box 336P, BROADCAST
ING . TELECASTING
No prima donna. I'm an adult, experi
enced announcer. Need me? Box 338P
BROADCASTING . TELECASTING.
Experienced announcer. Can do
and record shows. Deep voice, 3:
single. Will go anywhere. Box 344P
BROADCASTING • TELECASTING
Attention-Minnesota, Wisconsin, Thf
Dakota's, Indiana. If you've got sports
news, DJ, a lot of air work available 9s
for combo, write to Box 345P, BROAD-
CASTING . TELECASTING.
Will bet my $90 a week that I can pro
duce any show you've got and buile
you a night and/or morning audience
besides. First class ticket, 33, married
no children (too busy). Box 348P
BROADCASTING . TELECASTING.
Three-piece Hillbilly band, headed b>
experienced announcer, seeking jot
with hillbilly station in south or south-
west. Very versatile, exceptionally
good, worth investigation. For details
photo, tape write Box 352P, BROAD-
CASTING . TELECASTING.
Draft exempt announcer with eight jr
years experience desires move to Rocky —
Mountain region. Box 353P, BROAD-
CASTING • TELECASTING.
Announcer, first phone. Five years ex-
perience, all phases. Married veteran,
28. Desire _ position within 50 mile I" 1
Gainfully employed, but ready to move
up. Topflight DJ, announcer, MC
Five years experience. 25, single, vet-
eran. Box 366P, BROADCASTING
TELECASTING.
Combination man. Two years experi-
ence. All phases of station operation
Married, draft exempt. Available im-
mediately. Box 367P, BROADCAST
ING . TELECASTING.
Tell your story, sell your story! Col-
lege graduate with two years experi-
ence. Veteran, family. 200 miles Chi-
cago. Box 369P, BROADCASTING .
TELECASTING.
Announcer and control board operator.
Single, draft exempt. Capable, reliable.
Experience light but concentrated.
News, DJ, all-around station opera-
tions. Prefer small community. Will-
ing to travel on short notice. Refer-
ence, resume, audition tape available.
Box 374P, BROADCASTING . TELE-
CASTING.
After hours DJ with smooth, com-
mercial style. Experienced in drama-
tics, sports. Personable, all - round
staff man. Negro, draft-exempt. Box
375P, BROADCASTING . TELECAST
ING.
Experienced play-by-play announce::
seeks position with active sports sta-
tion. College letterman, familiar with
all sports. Also experienced staff man.
Married vet, draft exempt. College;
grad. Box 376P, BROADCASTING
TELECASTING.
Personality DJ with voice that sells
Experienced stage. MC, vocalist. Good
staff man, man-on-street. Negro, draf :
exempt. Box 377P, BROADCASTINC
. TELECASTING.
College trained graduate, some com
mercial experience. Single, will travel
east coast, midwest. Contact James D
McKee, 2313 N. Stuart St., Arlington
Va. Telephone Jackson 4-0021.
i
Situations Wanted (Cont'd)
For Sale (Cont'd)
Wanted to Buy (Cont'd)
Situations Wanted (Cont'd)
nnouncer-engjneer — 1st phone. Up to
) kw. Experience. Strong news,
jorts. Will travel. Draft exempt,
miiam Rogel, 1275 Grant Avenue, New
ork City, N. Y.
nnouncer with ticket, write copy. De-
re west; will consider good offer,
[ore ambition than experience. Harry
faith, Battle Ground, Wash. Tele-
:1 hone 3270.
H egro DJ with experience wants posi-
idwij on with advancement. Can do
iO.ir .raight announcing and programming.
I ependable, ambitious non-drinker.
:| ox 355F, BROADCASTING • TELE-
; ASTING.
Technical
iy.tfl ransmitter engineer, six years experi-
nce, no announcing, prefer Michigan
Tdk Ohio, married. Box 284P, BROAD-
;;>! ASTING . TELECASTING.
■ ill ngineer, first phone. Experienced
•ansmitter and console. Desire posi-
~~J on with progressive station. Box
. HP. BROADCASTING . TELECAST-
frs:G.
:ASarhief engineer to take charge of pro-
j ressive broadcast and television sta-
a on in southwest portion of U. S., pre-
;K*;;rably California. 10 years experi-
'p f nce (including construction) at 5 kw
l±j.irectional. Extensive knowledge of
nefljjlevision circuits and techniques. In-
e, ffiiiiide full information first letter. Can
:- m ite'rview about July 17. Box 343F,
RO ADCASTING . TELECASTING.
-i resent chief engineer wishes to re-
5ort|>cate. Wishes to stay in California.
xperienced in all phases of mainten-
0A[{;nce and repair. Have car. Married
! nd very reliable. Wish permanent
— ->cation. Very good references. Box
iPfteP, BROADCASTING • TELECAST-
™ji ^G.
-jjjVirst phone. Small amount experience,
dm) in east preferred. Box 357P,
C "r! ROADCASTING . TELECASTING.
Trrngineer. Control room-combo. Four
Slcgars experience. Anywhere in States.
'•" i hone T. O. Collins, Brunswick, Ga.
S 317, Screven, Ga. 2763.
^[Production-Programming, others
'■ ?* D, news, publicity or continuity chief
Civilly qualified. Box 250P, BROAD-
gl1 ASTING . TELECASTING.
Q^irogram director: play-by-play. Ex-
; 3llent dee-jay. Six years of experi-
— i-nce. Top references. Box 330P,
/ n ROADCASTING . TELECASTING.
Qjj](mployed continuity woman seeks ad-
1 ancement, air work. College graduate.
— Pise, copy, on request. Box 356P,
E I ROADCASTING . TELECASTING.
■:;f|: ewsman, 2 years experience, college
guraduate, draft exempt, Midwest, $75.
• • ox 378P, BROADCASTING . TELE-
CASTING.
V
i In
III
Television
Girl Friday. Experienced in TV
Im, TV operations, continuity, pro-
nction, (member A. F. R. A.) talent,
ake advantage of three years radio
id TV experience. Clerical? Yes!
V-even more so. Box 370P, BROAD-
ASTING • TELECASTING.
For Sale
Stations
or sale: Established successful Ohio
ation. Full or half interest available,
ox 156P, BROADCASTING . TELE-
ASTING.
Western 250 watt fulltime independent.
Single station market. Wonderful town
for family living. Very profitable under
absentee ownership. Gross near $70,000
—can be increased. Will assign license
or sell 100% corporation stock for $80,-
000— less for cash. See this quick!
Box 283P, BROADCASTING . TELE-
CASTING.
$15,000 for controlling interest in estab-
lished 1,000 watt daytimer located in
one of Ohio's rich industrial areas. Box
364P, BROADCASTING . TELECAST-
ING.
Western station. Independent 250 w. No
competition. $40,000. Good terms to
good operator. Box 379P, BROAD-
CASTING . TELECASTING.
Western stations. Independents, af-
filiates. Priced from $18,000 to $750,000.
Jack L. Stoll & Associates, 4958 Mel-
rose Ave., Los Angeles 29, Calif.
Equipment, etc.
150,000 feet #10 Copperweld ground
radial wire. Immediate delivery. Box
234P, BROADCASTING » TELECAST-
ING.
GY250 Gates transmitter. New, Fall
1949. Fine to replace your oldtimer
rig with. KCNI, Broken Bow, Ne-
braska.
One RCA type 76-B console and power
supply. New, never uncrated. KRGV,
Welasco, Texas.
Three new American Pencil micro-
phones, Dynamic D-22, I.M.P. 50-HI
and three Electro-Voice, Model V-3.
WFUL, Fulton, Kentucky.
One 640AA condenser microphone and
Slightly used but in good condition,
three RCA TA5C stabilizing amplifiers.
One DuMont type 5105-A monitor re-
ceiver. Nice discount on any or all of
above. Contact Chief Engineer, WSM-
TV, Nashville, Tennassse.
Buda model M766 gasoline engine direct
coupled 2 A Wooley 62 \'2 KVA 50 kw
230 volt, 3 phase 60 cycle AC generator,
radio shielded. Includes spare parts
and 275 gallon gas tank. Used for
emergency power only. About 5 years
old. Maintained in excellent condition.
$2500 FOB Arlington, Va. plant. Con-
tact Chief Engineer, WTOP, Inc.,
Warner Bldg., Washington 4, D. C.
Complete recording studio. Finest
equipment. Good lease with option on
building. Will sell as is or just record-
ing equipment, if necessary. Owner
service bound. Radio Production
Studios, 4306 N. Central, Phoenix,
Arizona.
Wanted to Buy
Equipment, etc.
Wanted — Quarter and one kw FM
broadcast transmitters, fixed-frequency
FM monitor receivers, used or new.
Box 17P, BROADCASTING . TELE-
CASTING^
Wanted: Used equipment: Limiting
amplifier, console, Universal pickups
with preamplifiers, jack panel, Cabinet
rack, 1% coaxial cable 51 ohm, Presto
turntables. Box 313P, BROADCAST-
ING . TELECASTING.
Employment Agency
Employment Agency
ENGINEERS _
First - Second
Phone
Applications accepted for Immediate
Placement in Thirty-Three States
NEWSCASTER— PROGRAM DIRECTOR— ANNOUNCERS
MANY COMBINATION
One Week's salary when placed, the only fee.
WRITE:
17 East 48th Street, New York 17, New York
PL 5-1127 E. C. Lojpdell, Licensee
FM antenna. Andrew 1304 or similar.
4-bay or more for side mounting on
present antenna. Can use coax line
too. WIVY, Jacksonville, Fla.
ply wire collect. Give serial number.
Birtcher Corp., Los Angeles 32, Cali-
fornia.
Miscellaneous
FCC first-phone in 6 weeks. Both
residence and correspondence courses
available. Grantham Radio License
School, 706 North Wilcox, Hollywood,
California.
Help Wanted
Announcers
WANTED
Top Hillbilly iisc Jockey
Only top rated men need apply. This
is a position in a tough competitive
market requiring a versatile man who
knows his western, hillbilly music. You
must have originality, humor and that
certain touch which will appeal to the
common folk. You must be able to
hit a commercial hard and sell it.
Showmanship is important and above
all you must be able to build and
maintain a high Hooper rating. You
can earn big money if you have what
we want. You will be paid a base
salary, talent, commissions and a
bonus. You'll have an opportunity to
hit the nearby towns for personal ap-
pearances. Disc jockeys on this sta-
tion are now earning from $5000 to
$10,000 a year. If you are wide
awake and have a keen fresh ap-
proach and want to work on the most
successful independent in a top South-
ern market of over 500,000 this is your
big chance. No hillbilly is at present
doing a good job in this city. You'll be
supported with promotion and adver-
tising. We are also an applicant for
TV and if you can play a gcnitar and
sing your opporltssjiSy is even greater.
Write full and complete details in-
cluding phoSe buf no disc. If we are
interested you'll hear from us. Box
368P, BROADCASTING . TELECAST-
ING.
Situations Wanted
Announcers
NEWSMAN
AM-TV. Widely-known, re-
spected, commercially success-
ful newsman with 20 years ex-
perience offers maturity, pro-
fessional skill, camera presence
and exceptionally authoritative
delivery. References testify re-
garding loyalty and integrity.
Available on customary notice.
Minimum salary required: $15,-
000 per year. BOX 337P,
BROADCASTING • TELE-
CASTING.
Salesmen
SALES EXECUTIVE
Now earning $20,000 annually with fifteen
years experience in advertising field, includ-
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agement. Desires connection where incentive,
not salary, is as good or better.
BOX 342P, BROADCASTING . TELECASTING
Television
Production-Programming , Others
DO YOU NEED
production, anncng
vision. Know LOW-COST T\
Dependable, sober, 32, full references!
AVAILABLE SOON for TV or radio-TV with solid
operation, long-term opportunity for right man.
For personal interview write Box 346P, BROAD-
CASTING • TELECASTING.
Miscellaneous
MR. TV APPLICANT —
DO YOU NEED HELP?
Are you wondering aboi
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personnel?
Are you concerned about the eco-
nomics of your market, its ability to
profitably support your station?
Then why not discuss these and other
perplexing problems with a man who
has built and successfully managed
radio stations in several markets; who
built and successfully operated one
of the nation's pioneer TV stations:
who has never failed to show a sub-
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Such a man is now available on a
consulting basis to analyze your prob-
lems and assist you in arriving at
sound solutions. Box 347P, BROAD-
CASTING • TELECASTING.
Employment Service
EXECUTIVE PLACEMENT SERVICE
for competent managers, com-
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directors, chief engineers,
disc jockeys. Reliable, confi-
dential, nation-wide service.
Send for full information today.
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TV & Radio Management Consultants
728 Bond Bldg., Washington 5, D. C.
Haall© Station and Newspaper
Appraisals
Tax, estate and many other personal problems create
the need for an independent appraisal. Extensive experi-
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in minimum time.
Appraisals • Negotiations • Financing
BLACKBURN -HAMILTON COMPANY
RADIO STATION AND NEWSPAPER BROKERS
WASHINGTON, D. C. CHICAGO SAN FRANCISCO
James W. Blackburn Ray V. Hamilton Lester M. Smith
Washington Bldg. Tribune Tower 235 Montgomery St.
Sterling 4341-2 Delaware 7-2755-6 Exbrook 2-5672
Agency Recognition
EDITOR:
On page 14 of your May 26 issue
you state that Helene Curtis In-
dustries (permanents) , Chicago, is
sponsoring Tuesday and Thursday
segments of Johnny Olsen's
Rumpus Room through Russel M.
Seeds Co. The name of the agency
is in error.
This Helene Curtis television is
being handled by Gordon Best Co.
Inc.
Richard Best
Radio-TV Director
Gordon Best Co. Inc.
Chicago
Subversive Literature
EDITOR:
How we love your "Tearsheets
for Radio" feature in the May 26
issue. For right there accompany-
ing this radio yarn and supple-
menting your bio of author Gene
F. Seehafer, new manager of re-
search and sales promotion of CBS
Chicago, is a photo of Mr. See-
hafer holding an NBC Television
rate card.
Guess there's nothing like keep-
ing up-to-date with the competi-
tion.
Harold A. Smith
Advertising & Promotion
Manager
NBC-TV Chicago
EDITOR:
I am surprised at my good friend
For Immediate SALE!
TV TRANSMITTER
Now in operation and
available for inspec-
tion
RCA TT-5A TV Transmit-
ter, including:
set
tube
of
new spare
control console
side band filter
d up lexer, and other
essential equipment
(If interested, suggest
immediate attention as
equipment will be dis-
posed of as soon as
possible )
Write to: K P I X
Al Towne
Director of Engineering
San Francisco
Page 90 • June 9, 1952
open mike
Gene Seehafer. As manager of re-
search and sales promotion for
CBS, he should have a new picture
taken. What is that in his hand,
an NBC-TV rate card?
John Grandy
Commercial Manager
WQUA Moline, III.
[EDITOR'S NOTE: The picture was
made when Mr. Seehafer was still
teaching at the U. of Minnesota and
hence could hold an NBC-TV rate card
without burning his fingers. See
below.]
Proof Positive
EDITOR:
I have been delightedly looking
through the recent "Take Your
Choice" publication of BAB in
which they compare the more than
105 million radios in the United
States with other media and prod-
ucts. One of the most interest-
ing was the statement that there
are more radios in the United
States than there are beds. We
have been toying with an idea
which we are not going to put on
the air:
"Recent statistics have shown
that there are more radios in the
United States than there are beds
. . . proving once again that radio
is your best form of entertain-
ment. . . ."
Bill Bradford
KSST Sulphur Springs, Tex.
Speak for Yourself
EDITOR:
... A certain comedy team which
has been a radio "institution" for
more than 20 years, and which has
made its fortune in radio, and radio
alone, had an opportunity last Sun-
day night to put in a "plug" for
radio that would have meant much
to the industry in its efforts to sell
radio as "the world's best medium
of advertising." But what hap-
pened? They put in one of the best
arguments for newspaper advertis-
ing that I've heard via radio. In-
stead of advertising a summer cot-
tage by radio, an ad was inserted
in a newspaper, and the "over-
whelming" results were referred to
on two occasions.
Why couldn't the actors have
said, "We'll call Radio Station
and put it on the air"? The "over-
whelming" results could have then
been attributed to radio. No, the
thing that we in radio have been
fighting for years was completely
ignored, and the competition was
glorified! This example is not cited
as criticism of this program in
particular, but merely a recent ex-
ample of radio's failure to "sell" it-
self
It is suggested that stations, net-
works and BAB write letters to all
key persons who appear on radio
or who speak in public, and ask
them to give radio its just due. If
they heard it on radio, ask them
to say so. And certainly script
winters should be admonished to
give radio a break and delete refer-
ences to newspapers.
Every reference on the air to a
specific newspaper, or newspapers
generally, is giving them the ad-
vantage of the world's best medium
of advertising free of charge. . . .
advertising for which we charge
our sponsors, but give away to our
competition.
I'd like to hear what others think
about it.
Dave Highbaugh
Program Director
WHIR Danville, Ky.
Switch
EDITOR:
Always get a big kick out of your
cartoons. Here is an original of
mine you can use if you care to.
'(Aor.<t Tobacco w£m <jie ?e/N/iciu.iv
TUAN AMY OTrt£*.,."
E. T. Jones
Sales Promotion Manager
Engineering Products Dept.
RCA Victor Div.
Camden, N. J.
P.R. Prescription
EDITOR:
I would like to answer Mr. Stan-
ley's letter to you from KCIM Car-
roll, Iowa [Open Mike, May 19].
He mentioned that civic groups
MD.-D. C. MEET
Scheduled for June 13-1'
SPRING meeting of the Maryland
D. C. Radio & Television Broad
casters Assn. will be held June IS
14 at the Hotel Stephen Decatui
Ocean City, Md. Charles Truiti
WBOC Salisbury, Md., will presidi
as association president.
After a Friday morning busines: U
meeting, Mayor Thomas D'Alesan
dro, Baltimore, will address i
luncheon session. Broadcast Adver
tising Bureau will conduct an after
noon sales clinic. BAB Presiden
Bill Ryan is on the program. Vin
cent Waslewski, of the NARTI
Legal Dept., will discuss legisla
tion affecting broadcasters. Richain
Maybone, sales promotion directo:
of Kann's Department Store, Wash
ington, will speak on promotion anc
advertising problems facing thf
retailer.
An afternoon panel on regiona
sales problems will include Josepl
L. Brechner, WGAY Silver Spring
Jack Surrick, WFBR Baltimore
John S. Hayes, WTOP Wash
ington; Richard Eaton, WOOL'
Washington; Richard Rudolph
WITH Baltimore; Charles E
Smith, WTBO Cumberland. Speakei
at the Friday dinner will be FCC
Comr. George Sterling.
Saturday's program includes i
television panel with Ewell K
Jett, WMAR-TV Baltimore; Hert
Cohan, WAAM (TV) Baltimore
Leslie H. Peard Jr., WBAL-TV
Baltimore; Gene Juster, WNBTY
(TV) Washington, and Richard
Davis, WELI-UHF-TV New Haven
Ken Sparnon, of BMI, will spealJ(f!
following the panel. Ed Gross, of™
Sydney Hollander Co., will give :
factual analysis of the Maryland
D. C. trading area at the afternoon
luncheon.
Say If With a Rose
NBC observed National Sec-
retaries Day last Wednesday
by presenting each of the 432
secretaries in its New York
offices with a rose accom-
panied by a card which read:
"A small expression of our
real appreciation and our
many thanks." Similar ob-
servances were scheduled in
NBS offices in other cities.
BROADCASTING • Telecastin
fCC roundup
New Grants, Transfers, Changes, Applications
Educators Mull Plans
(Continued from page 61)
box score
On Air
\M Stations 2,350
FM Stations 633
IV Stations 108
SUMMARY THROUGH JUNE 5
Appls. In
Licensed CPs Pending Hearing
2,328 87 328 217
581 69 10 8
97 11 576 19
(Also see Actions of the FCC, page 86.)
INITIAL DECISIONS
[ Toledo, Ohio — The Midwestern Bcstg.
! Co. FCC Hearing Examiner Fanney N.
j Litvin issued initial decision looking
towards grant of 1470 kc, 1 kw fulltime,
DA-DN, conditions. Simultaneously,
j following applications were denied: The
Toledo Blade Co. and Radio Corp. of
^Toledo, WTOD Toledo to move from
! 1560 kc, 1 kw-D, to 1470 kc, 1 kw full-
j time, and Rural Bcstg. Co. of Ohio for
11470 kc, 1 kw fulltime at Oak Harbor,
Ohio. Decision June 3.
f WBUD Trenton, N. J. — Morrisville
n'.Bcstg Co. FCC Hearing Examiner
Hugh B. Hutchison issued initial deci-
sion looking towards grant of applica-
tion for mod. CP to specify new trans-
mitter site. Decision June 4.
FINAL DECISION
New Bern, N. C. — Croven Bcstg. Co,
Commission announced final decision
granting 1490 kc, 250 w fulltime, and
denying by default application of East-
ern Carolina Bcstg. Co. Decision
June 5.
MEMORANDUM OPINION & ORDER
Grand Island, Neb. — Grand Island
Bcstg. Co. Commission denied petition
for review of Hearing Examiner's action
of Nov. 30, 1951, removing from hear-
ing docket application for 1430 kc, 1 kw
fulltime. Memorandum Opinion and
Order June 5.
WAPO BID DENIED
Jf ccc Turns Down ST A Request
rHE FCC last week denied a re-
juest by WAPO Chattanooga, a
ndeo applicant, that it be given a
special temporary authorization to
lse its present TV equipment to
)ring the national political con-
tentions to Chattanoogans owning
IT sets [B»T, May 19].
In a reply dated Wednesday to
Mountain City Television Inc.,
iVAPO organization set up to
>perate WAPO's television, Com-
nission said STAs "are not in-
ended to replace basic construction
permits, which are . . . prerequisite
o the installation, construction,
ind operation of transmitting
equipment of the nature contem-
ilated in your request.
"Further," the FCC said, "the
Commission believes that a grant
■f an STA of the nature requested
»y you would be likely to give you,
n your capacity as an applicant,
in undue advantage should you be-
ome engaged in a comparative
learing with other applicants for
Channel 3 in Chattanooga."
committee. The group already has
advised FCC by letter of its sup-
port for the allocation change pro-
posed at Madison.
A special booklet has been pre-
pared by the committee to solicit
public support for development of
educational TV there. Of the 12
channels reserved in Wisconsin,
the booklet says, "These facilities
would be valued at millions of
dollars by commercial broadcast-
ers."
Copies of the booklet are being
distributed nationally by JCET.
In Columbus, Ohio State U. has
been authorized by its board of
trustees to proceed with steps nec-
essary for the establishment of a
television station for educational
use. The board approved the rec-
ommendat;on of President Howard
L. Bevis that the university should
"seek the best available television
channel" for that purpose.
Now broadcasting on local tele-
vision stations, OSU is exploring
BROADCAST PRODUCT DISPLAY
Gives Product 90% Chance for Sale
(FEL Sets Up Studio
JENE O'FALLON, general man-
ger of KFEL Denver, informed
najor TV networks last week that
CFEL had set up a TV studio in
he Brown Palace Hotel next to the
Eisenhower headquarters. KFEL
ias leased telephone l^nes from the
tudio and can service networks
/ith television programming dur-
ng the Presidential candidate's
tay in Denver. Last autumn KFEL
rovided World Series service off
he transcontinental link although
)enver has no TV station.
FCC ACTIONS
begin on page 86
A FULL product display at the
point-of-sale installed by radio or
television stations gives the prod-
uct a 90% chance for success and
sale, in the opinion of Jack Zinsel-
meier, merchandising director for
WLW Cincinnati.
Components of merchandising,
were discussed by Mr. Zinselmeier
Wednesday before members of the
Chicago Radio Management Club
and the Television Council. On
the same panel were James Shelby,
radio-television director of Mc-
Cann-Erickson, and O. Johler, mer-
chandising manager for the IGA
grocery stores.
The trio attempted to explain
the specifics of merchandising. Mr.
Zinselmeier termed it "a mental
nudge" which brings an advertised
product to the attention of the con-
sumer at the point-of-sale, bridging
the gap between the creation of the
desire for a product or service with
advertising and the actual sale.
Mr. Zinselmeier heads a mer-
chandising staff which operates
separately from promotion or pub-
licity, and which has 25 different
merchandising services. He recom-
mended as basic in local outlet mer-
chandising the proper and full-view
display of the product, which
"glamorizes it," prices on each dis-
play which have been set by the
local store, and tie-ins with the
media story.
At WLW, the merchandising staff
has jurisdiction over any activity
in which the client or product name
is involved, Mr. Zinselmeier said.
Publicity handles station activities
which are to be brought to public
attention, and the promotion staff
concerns itself only with audience
and show building.
Merchandising, despite some in-
dustry belief, has "no black magic
in it", he said. It is a very old
practice, with women as the best
practitioners with their "tight
skirts and sweaters and low neck-
lines."
Mr. Shelby outlined promotions
and merchandising theories used
by McCann-Erickson for Standard
Oil of Indiana and its 30 division
points in its Midwest distribution
area. Merchandising, in his opin-
ion, makes a show and a product
more acceptable, and sells the lis-
tening habit.
Mr. Johler of IGA detailed mer-
chandising used for the 10,000
stores in the U. S., emphasizing
also an upcoming two-week cam-
paign on Mutual in which 5,500
stores are participating.
"In merchandising, it isn't what
you know but how you do it," he
claimed, citing follow-through and
enthusiasm as the most important
factors for success. The Mutual
campaign begins late this month.
different television production tech-
niques preparatory to programming
its own station. The university
anticipates providing a community
television service, including in-
formation for farmers, housewives
and parents; refresher courses for
professional and technical groups;
supplementary classroom instruc-
tion programs for elementary and
secondary schools; appreciation of
the arts and programs to develop
understanding of public affairs.
Dr. Bevis noted costs of install-
ing and operating a television sta-
tion vary widely.
"All I can say at this time is that
we feel the costs will be within the
resources of the university," he
commented.
The board of trustees of the U.
of Illinois on May 26 authorized
its corporate officers to file an appli-
cation with FCC for a station on
Channel 12, assigned to the Cham-
paign-Urbana area for educational
use.
Wayne U., Detroit, has encour-
aged community participation in
planning for the use of UHF Chan-
nel 56, reserved for education. A
general advisory committee, with
representation from all educational
interests in the Detroit area, al-
ready has explored the possibilities
of the administration and program-
ming of an educational television
station.
It is reported that the license
will be held by a non-profit educa-
tional corporation with basic poli-
cies of the station to be directed
by a board of trustees of some 15
persons selected from the com-
munity. Time allocations and sta-
tion operation would be the respon-
sibility of an operating committee
working under the board.
The facilities of WDET (FM)
then, presented to Wayne U. by
UAW (CIO), will be adapted for
television broadcasting, according
to William E. Stirton, assistant to
the president of Wayne. Use of
the station's land, buildings and
tower will cut construction costs
for the Detroit educators, it was
explained.
BROADCASTING • Telecasting
June 9, 1952 • Page 91
Operator Rules — FCC Solicits Comment
(Continued from page 29)
moval of the "obsolete" first-class
operator requirement would greatly
increase the possibilities of a sta-
tion obtaining a staff with the
many qualifications necessary to
enable it to do the best possible
job within its budget. Operating
resources of small stations in rural
areas are particularly limited, it
was noted.
One broadcaster pointed out that
the proposed changes would permit
the smaller station to hire a local
man who could qualify under a re-
stricted license in lieu of having to
bid higher and higher on the scarce
big-city market to acquire an en-
gineer. He noted that the present
requirement specifies that a 250-w
local station must use the same
calibre engineer as the 50-kw_ out-
let having a complicated directional
array. The job demands vary
widely, he noted, with engineering
talent going to waste most of the
time at the smaller station, al-
though still on the payroll.
FCC spokesmen observed that
about 20 FM stations are now em-
ploying remote control of their
transmitters under special author-"
ity. According to reports thus far,
such operations appear to be work-
ing out "satisfactorily," they noted.
FCC's Questions
Concerning the NARTB pro-
posals, FCC's notice stated "the
Commission especially requests
data and other pertinent infor-
mation in response" to the follow-
ing questions:
(a) What duties should an operator
perform during a transmitter watch,
and what duties must he perform dur-
ing a transmitter watch which require
significant technical training when
operating either standard or FM
broadcasting transmitters of each
power value provided for in the Com-
mission's rules, with non-directional
antennas?
(b) If a transmitter failure occurs
during a watch, what steps, if any,
should be taken by the operator on
duty to restore transmitter operation
when operating either standard or FM
broadcasting transmitters of each
power value provided for in the Com-
mission's Rules with non-directional
antennas?
(c) If a transmitter failure occurs
during a watch, what steps, if any,
could be taken to restore service by
station personnel holding radiotele-
phone third class operator permits or
restricted radiotelephone operator
permits?
(d) To what extent may the amend-
ments requested be expected to affect
the percentage of technical transmis-
sion difficulties?
(e) To what extent would personnel
holding radiotelephone third class
operator permits or restricted radio-
telephone operator permits be sub-
jected to physical danger when oper-
ating either standard or FM broad-
casting transmitters of each power
value provided for in the Commis-
sion's Rules with non-directional an-
tennas?
(f) What are the advantages or dis-
advantages of permitting remote con-
trol of standard or FM broadcasting
transmitters of each power value pro-
vided for in the Commission's Rules
Page 92 • June 9, 1952
with non-directional antennas?
(g) What degree of control of the
transmitting apparatus is necessary
at the broadcast operating position in
order to provide satisfactory opera-
tion by remote control?
(h) To what extent would it be
feasible to permit holders of restrict-
ed radiotelephone operator permits to
change a standard broadcasting trans-
mitter from one frequency to another
and from one power to another in
times of emergency in order to com-
ply with plans for emergency opera-
tion such as the Conelrad Program?
(i) To what extent would it be fea-
sible to permit remote control of
standard broadcasting transmitters
and still provide for compliance with
Conelrad operating objectives?
(j) What contingencies, if any, with
respect to conditions of improper
operation, interference to other sta-
tions, loss of service, damage to
equipment, and injury to persons or
property would possibly and probably
arise from the adoption of the amend-
ments requested and to what extent
should the Commission attempt to
prevent these conditions by prescrib-
ing operator requirements and quali-
fications?
In requesting FCC permission to
operate its AM transmitter by re-
mote supervision, WGNC pointed
out that announcers with restricted
permits would be able to operate
WGNC's transmitter since it is lo-
cated at the studio site. Telephone
readings of the AM transmitter
meters would be relayed by direct
wire to a first class operator located
at the WGNC-FM transmitter on a
nearby mountain, the Commission
was informed. If any major adjust-
ments were required, they would be
made by either the first class engi-
neer or the station manager, who
also holds a first class permit, FCC
was advised.
WTIP's Explanation
WTIP explained it would operate
its transmitter by remote control
through the use of two telephone
lines in addition to its regular pro-
gram line. The transmitter is 1%
miles from the studio.
The WTIP remote control opera-
tion will function in the following
manner, FCC was told:
One loop will be used solely for indi-
cation of transmitter performance. Sam-
ple voltages indicating the final plate
voltage, final plate current, antenna RF
current, power line voltage, tower light
current and transmitter frequency will
be selected at the transmitter by means
of a stepping relay and fed over one
loop to an indicator-recorder installed
at the studios. This recorder will scan,
measure and record once every minute
on the chart moving one inch per hour.
It is planned to make the sensitivity of
the recording instrument such that all
sample voltages read 100 on a 0-150
chart. The recorder will then indicate
per cent deviation from originally se-
lected normal values. Variations above
or below pre-determined normal values
will be called to the attention of studio
personnel by a bell or buzzer.
The second loop will provide means
for transmitter power adjustment and
frequency monitor failure alarm. These
functions along with control of the
stepping relay to select sample voltages
will be accomplished simply by using
relays made polarity sensitive with
series rectifiers — no carriers, filters, or
amplitude sensitive devices will be
utilized.
An approved modulation monitor will
be installed at the studio and driven by
a broadband TRF receiver. The flasher
and modulation indicator will be placed
convenient to the studio operator. The
off the air audio signal from the modu-
lation monitor will drive the studio
monitor speaker system. The percent-
age of modulation will be controlled
from the studio.
The program loop will be center
tapped at each end to provide another
circuit which will be used for turning
the transmitter on and off. Lamps indi-
cating whether the transmitter is on or
off the air will be installed at the stu-
dio— these lamps will be controlled by
a circuit energized from the TRF re-
ceiver which drives the modulation
monitor.
The changes in FCC's rules pro-
posed by NARTB were affixed to
the proposed rule-making notice as
an appendix. As reported by FCC,
they are as follows:
AMENDMENTS PROPOSED BY THE
NATIONAL ASSOCIATION OF RADIO
AND TELEVISION BROADCASTERS
(1) AM Broadcast Stations
Section 3.60— Frequency Monitor-
Change first sentence to read: "The
licensee of each standard broadcast sta-
tion shall have in operation at the
transmitter or at the approved remote
control point a frequency monitor inde-
pendent of the frequency control of the
transmitter."
Section 3.65— Inspection of tower lights
and associated control equipment-
Change subsection (a) to read: "Make
a visual or other authorized observation
of the tower lights at least once every
24 hours to insure that all lights are
functioning properly as required."
Section 3.66— Remote control opera-
tion—
Add a new section, Section 3.66, to
read: "Section 3.66. Remote control of
operation — The transmitter of each
broadcast station to the extent that such
station is authorized for omnidirec-
tional operation with power of 10 kw
or less may, upon prior authorization
from the Commission, be operated by
remote control. An application for au-
thorization to operate by remote con-
trol may be made as a part of an ap-
plication for construction permit or
license, or modification thereof. For the
purpose of this section, remote control
is defined as the operation of a trans-
mitter by a licensed operator from an
operating position from which the
transmitter is not directly accessible to
but is under the control of the oper-
ator. Authority for operation by remote
control shall be subject to the follow-
ing conditions and applications for such
authority shall clearly indicate the
means whereby the conditions will be
met:
"(1) The equipment at the operat-
ing and transmitting position
shall be on premises under the
control and supervision of the
licensee at all times and shall
not be accessible to persons
other than the licensee or his
agents.
"(2) The control circuits from the
operating position to the trans-
mitter shall provide positive on
and off control and shall be
such that open circuits, short
circuits, grounds or other line
faults will not actuate the
transmitter and any fault caus-
ing loss of such control will
automatically place the trans-
mitter in an inoperative con-
dition.
"(3) Control and monitoring equip-
ment shall be installed so as
to allow the operator either at
the remote control point or at
the transmitter to perform all
of the functions required by
the Commission's Rules and
Standards to be performed by
operators on duty at the trans-
mitter in the absence of re-
mote control."
Section 3.165 — Operator Requirements —
Change subsection (a) to read: "(a)
The licensee of each station shall have
a licensed operator or operators of the
grade specified by the Commission on
duty during all periods of actual oper-
ation of the transmitter at the place
where the transmitting equipment is
located, or at the authorized remote
control point."
Add a new subsection (c), to Section
3.165 to read: "(c) The transmitter of
each broadcast station to the extent
that such station is authorized for omni-
directional operation with power of 10
kw or less may be operated by an
operator with a restricted or other ra-
diotelephone authorization; provideillahi
however, that any operator other thalis;
a first class radiotelephone operate!^;
may not undertake any internal tunirl
adjustments, major repairs or ovejj '
hauls, except under the immediate s i A'
pervision of such first class operato§8
the duties of operators other than firf11-
class radiotelephone operators beiri,^,
limited to such operations as placirl
the station on or off the air, keepii:lDt
the transmitter log, making externii^
tuning adjustments, making such othef0-
minor adjustments as may be require'*6 -
as a result of primary power supplp?'
variations and failures, and replace*
ment only of such defective parts :PC
tubes, fuses and other items designed
for simple plug-in replacement." P32
Add a new subsection (d) to Sectiof
3.165 to read: "(d) Each broadcast stcftiti
tion shall employ a holder of a radicle
telephone first class license as its chief [&
engineer or other technical supervise, I
who shall be responsible for and mak I
or directly supervise the making of, at-,
internal tuning adjustments, major rtl'
pairs and overhauls, and all other tecrl tl
nical installations or corrections nel
authorized to be undertaken by an o{mttl
erator of another class under subset!
tion (c) above. Such radiotelephori1'6
first class operator shall not be require!61-
to be in the full-time employ of thj15
broadcast station but shall be on cafe
and reasonably available to fulfill hf
specified duties."
Section 3.181— Logs-
Change subsection (c) (2) to reac
"The time the dailv visual or otht'
authorized observation of the tows,
lights was made."
(2) FM Broadcast Stations
Section 3.252— Frequency monitor— j
Change the first sentence to reac
"The licensee of each FM broadca:
station shall have in operation at trj
transmitter or at the authorized remotj
control point an approved frequenc
monitor independent of the frequencl
control of the transmitter."
Section 3.253 — Modulation monitor — j
Change the first sentence to reai
"The licensee of each FM broadca
station shall have in operation at tl
transmitter or at the authorized remo
control point an approved modulatic
monitor."
Section 3.257 — Changes in equipmef
and antenna system — ■
Add the following to subsection (b
"(8) Change in the authorized tran:
mitter remote control point."
Section 3.265 — Operator requirements
Change first sentence to read: "Oi
or more licensed radiotelephone fir;
class operators shall be on duty at tl
place where the transmitter apparati
of each station with a transmitter pow
output in excess of 10 kw is loc
and in actual charge thereof whenev
it is being so operated."
Add a new subsection (b) to Secti
3.265 to coincide with the new subse
tion (c) proposed above to Section 3.16
Add a new subsection (c) to Sectici
3.265 to coincide with the new subseel
tion (d) proposed above to Section 3.161
Section 3.270— Inspection of tower ligh |
and associated control equipment — I
Change subsection (a) to read: "Malel
a visual or other authorized observ.l
tion of the tower lights at least one
every 24 hours to insure that all ligh ]
are functioning properly as required!
Section 3.274 — Remote control operj
tion —
Add a new Section 3.274 to coincicPa
with the new Section 3.66 propose
above with regard to remote control
AM stations.
Section 3.281— Logs-
Change subsection (c) (2) to rea
"The time the daily visual or oth
authorized observation of the towe
lights was made."
Section 3.552 — Frequency monitor-
Change first sentence of subsectio
(a) to read: "The licensee of each nor
commercial educational broadcast st;
tion licensed for transmitter power ou
put above 10 watts shall have in ope
ation at the transmitter or at the a\
thorized remote control point a fr<
quency monitor independent of the fr<
quency control of the transmitter "
Section 3.553— Modulation monitor
Change first sentence of subsectio
(a) to read: "The licensee of each noi
commercial educational FM broadca
station licensed for transmitter pow
output above 10 watts shall have
operation at the transmitter or at tl
authorized remote control point a mo
I
;<
6
BROADCASTING • Telecast!
'filiation monitor approved by the Com-
mission."
Section 3.557 — Changes in equipment
J and antenna system —
tesj; Add the following to subsection (b) :
ratt :"(8) Change in the authorized remote
" feontrol point for the transmitter."
^Section 3.565— Operator requirements—
ieflj Delete Sections 3.565 (a), (b) and (c)
twiland substitute in lieu thereof new Sec-
othkions (a), (b) and (c) to coincide with
luirtUhe new Sections 3.265 (a), (b) and (c)
uppj [respectively proposed above for FM
olacj broadcast stations, leaving in continued
ris effect the existing Section 3.565 (d)
;igniWith respect to non-commercial educa-
T tional FM broadcast stations operating
.itjj vvith powers of 10 watts or less,
isti Section 3.572 — Remote control opera-
radidj] tion —
W1 Add a new Section 3.572 to coincide
Swith the new Section 3.66 proposed
j**f afcove with respect to remote control
I for AM broadcast stations.
If* (4) Part 13 of Kules— Commercial
! Radio Operators
"1 Section 13.7— Operators, place of duty—
phoic Delete from Section 13.7 (a) the
q»ii|,ahrases "other than broadcast" and
of t|t|and broadcast."
1 ' Section 13.61— Operating authority—
,!lt l Change paragraphs (2), (4) and (5) in
lubsection (e) as follows: "(a) Stand-
ird broadcast stations operating with
iirectional antenna or with power in
tftxcess of 10 kw; or
3 "(4) FM broadcast stations with trans-
mitter power rating in excess of 10 kw;
I )r
I "(5) Non -commercial educational FM
jroadcast stations with transmitter
lower rating in excess of 10 kw; or
res- 1 Change paragraph (3) of subsections
,sfc;f) and (g) as follows: "Any of the
at lijyarious classes of broadcast stations
mm >perating with directional antennas or
\mwBth power output in excess of 10 kw,
jm (remote pickup broadcast stations and
5T broadcast stations, or
r- J. With Respect to the Commission's
re ; Standards of Good Engineering Practice
jafcS'l) Concerning AM Broadcast Stations
'"part 12— Construction, General Opera-
™ff tion, and Safety of Life Require-
™T ments —
| Change Part D (2) to read: "(a)
'md'Vhere an operator must be on duty
luring operation, suitable facilities for
lAms welfare and comfort shall be pro-
j] ; ided."
'arts 20, 21 and 22—
mm These parts relate to the location of
(vLrequency and modulation monitors,
: sr^nd rather than modify their complete
*, tliexts here, it is proposed that these
.Ljll^xts be modified to provide for instal-
: oulition of frequency and modulation
ilrionitors at the remote point when
^.transmitters are controlled remotely.
| 2) Concerning FM Broadcast Stations
Se3'art 8 — Transmitters and associated
S ilffli equipment —
tVp: Change Part D (2) to read: "(2)
^Sphere an operator must be on duty
in3lHluring operation, suitable facilities for
is welfare and comfort shall be pro-
s'Wided."
'"'."f arts 12, 17 and 18—
. 'p These parts relate to the location of
'f Jc-equency and modulation monitors,
nSnd rather than modify their complete
3|.:xts here, it is proposed that these
' ;xts be modified to provide for instal-
opft iition of frequency and modulation
lonitors at the remote point when
J -ansmitters are controlled remotely.
HIRTY winners have been selected
om 100 applicants for the first
~ nlli /estinghouse-John Hopkins Awards
t electrical engineering. Group will
igin a three-year work study pro-
wl ""ram, first to be inaugurated by the
dustry on a college level, on June 23.
Looking for Radio &
Television Technicians?
RCA Institutes, Inc., graduates students
at regular intervals, as technicians,
operators and laboratory aids. Our
men graduate with a first class Radio-
Telephone License. Call on us for your
technical personnel needs.
Write to: PLACEMENT MANAGER
RCA INSTITUTES, MC
AUTO TOTALS
equipped passenger automobiles
and trucks increasing every year,
automobile registration has become
an important factor in the broad-
casting audience. Researchers have
estimated that between 50 and 60%
Registration Up 5.8%
In 1951 Over 1950
AUTO registrations in the United States totaled 42,682,591 in 1951, an
increase of 5.8% over the 40,333,591 registered in 1950, according to the
Bureau of Public Roads, Dept. of Commerce. Number of trucks registered
was 9,000,913, an increase of 4.6% over the year before.
With the percentage of radio *
of all registered motor vehicles are
equipped with radios.
Florida, Nevada and South Caro-
lina reported increases of more
than 11% in total vehicles regis-
tered. Only the District of Colum-
bia reported a decrease.
California had the most vehicles
registered, 4,926,543; New York
was second with 3,931,559 and
Pennsylvania third with 3,189,198.
Operators of motor vehicles paid
total state taxes of $1,803,802,000
on 38,304,398,000 gallons of motor
fuel consumed in 1951, an increase
in consumption of 7.2%. Average
state tax was 4.74 cents per gallon.
Total motor vehicle registration
in 1951 by states (including trucks,
buses and publicly owned vehicles)
follows:
State
Alabama
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
Florida
Georgia
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
Total
Total
Per-
centage
Registrations
Registrations
Increase
730,101
685,812
6.5
293,833
270,799
8.5
499,642
477,265
4.7
4,926,543
4,620,078
6.6
599,613
564,210
6.3
764,241
715,935
6.7
116,750
108,272
7.8
1,096,065
984,838
11.3
969,167
897,518
8.0
281,372
272,362
3.3
2,789,546
1,513,025
2,650,968
5.2
1,434,885
5.4
1,100,191
1,072,290
2.6
893,932
853,462
4.7
820,339
783,724
4.7
735,997
706,733
4.1
280,141
276,421
1.3
736,827
1,346,520
684,748
7.6
1,280,329
5.2
2,555,257
2,432,684
5.0
1,217,450
1,168,887
4.2
510,286
484,374
5.3
1,320,113
1,261,420
4.7
277,031
264,892
569,497
4.6
608,484
6.8
86,062
77,142
11.6
State
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Virginia
Washington
West Virginia
Wisconsin
Wyoming
District of Columbil
Total
1951
Registrations
180,162
1,685,304
258,838
3,931,559
1,129,454
283,809
2,940,388
865,530
691,397
3,189,198
261,024
648,297
298,412
905,298
3,157,009
264,711
123,988
984,276
969,783
490,21 1
1,246,136
149,334
191,316
51,913,965
Total
1950
Registrations
172,339
1,579,181
237,741
3,735,113
1,056,309
276,027
2,795,073
831,368
689,447
3,009,820
250,869
578,802
290,080
858,111
2,968,143
247,317
120,598
917,744
924,220
482,275
1,201,188
145,423
194,958
49,161,691
Per-
centage
Increase
RADIO'S POWER AND PULL
Theme of CBS Radio's Sales Fill
A DOCUMENTARY film dramatiz-
ing the power and pull of radio as
a sales medium was unveiled last
week by CBS Radio, which report-
edly already has sold 89% as many
quarter-hours for this fall as it
had on the air last September.
Titled "More Than Meets the
Eye" and described as the first
business film ever to tell its story
through animated abstract art
[B»T, June 2], the presentation
was revealed first in Hollywood at
a Monday night showing for some
400 executives, stars, writers, mu-
sicians and newsmen, and was
shown in New York at a party
Thursday.
CBS Radio President Adrian
Murphy, who with Administrative
Vice President Louis Hausman flew
to Hollywood for the showing
there, emphasized radio's impact on
the buying habits of Americans.
He asserted:
"A few months ago, a general
gloom pervaded the entire industry.
Despite radio's broad coverage and
lowest cost per thousand people
reached, many important advertis-
ers were experimenting with a new
medium, and pessimists felt that
radio was in a decline from which it
would not recover.
"Well, I'm happy to report . . .
a great renewal of interest in ra-
dio by advertisers, star performers,
and listeners. Most of the big star
programs will be back on the
air next fall, and with the new
shows that are being developed this
summer, next season will be bigger
than last year."
The report on fall program or-
ders thus far wrapped up was given
by Mr. Hausman. He told the New
York group that, as of that time,
CBS Radio had orders which, in
terms of daytime shows, represent
91%; of the number on the net-
work last September. For both day-
time and nighttime, the figure was
89%.
"More than Meets the Eye," pro-
duced for CBS Radio by United
Productions of America and featur-
ing the voice of newscaster Robert
Trout, is designed to show visually
the power of sound as a medium. It
emphasizes that with 105 million
sets in 43 million homes and 23 mil-
lion automobiles, "radio's coverage
is greater than the coverage of any
other mass medium" and "goes
wherever there are people."
Where the average time spent
per day with radio is 108 minutes,
CBS Radio notes, the average with
TV is 43 minutes, with newspapers
34, and with magazines 18. Further,
the film notes: "More than 14 mil-
lion people listen in the middle of
the morning, 14 million in the
afternoon, 25 million at night. And
these totals are conservative — for
national rating services regularly
measure only about half of all ra-
dio sets."
Radio also "reaches prospects at
the lowest cost" — 934 persons per
dollar by radio; 365 per dollar by
TV, 334 by magazines, and 240
by newspapers.
In a pitch for CBS Radio in
particular, the film claims that "the
average audience is bigger on CBS
Radio," that "CBS Radio has more
top programs — daytime or night-
time— than all other networks com-
bined," that CBS Radio's cost is
lowest and has stayed "lower than
almost any commodity you can
name," and that, as evidence of
their belief in the network, "adver-
tisers invest more dollars-to-build-
sales on CBS Radio than on any
other network."
The foremost national and local ad-
vertisers use WEVD year after
year to reach the vast
Jewish Market
1 of Metropolitan New York
i 1. Top adult programming
■ 2. Strong audience impact
0 3. Inherent listener loyalty
■ 4. Potential buying power
^ Send for a copy of
£ "WHO'S WHO ON WEVD"
Henry Greenfield, Managing Director
ej^ WEVD 117-119 West 46th St.,
^ New York 19
ROADCASTING • Telecasting
June 9, 1952 • Page 93
lican convention. Telephone line extends from
Johnson City, Tenn., through North Carolina,
Virginia, District of Columbia, Pennsylvania
and into northern Ohio. WRFD Worthington,
Ohio, owned, like WOL, by Peoples Broadcast-
ing Corp.
Herbert E. Evans, Peoples vice president-
general manager, elected temporary chairman
at two-day meeting. Group discussed exten-
sion of service to two-hour basis.
ONE RADIO, THREE TV
SALES REPORTED BY ABC
FIRST WEEK of June provided renewed busi-
ness activity for ABC, with one new radio sale
and three television renewals reported Friday
by Charles T. Ayres, radio network vice presi-
dent, and John B. Lanigan, vice president for
TV sales.
TONI Co. (Toni Home Permanent, Tonette
and White Rain), Chicago, through Tatham-
Laird, same city, purchased weekly hour on
radio with backing of Tuesday, Thursday half-
hours of Break the Bank. Monday, Wednes-
day and Friday segments continue to be spon-
sored by Bristol-Myers through Doherty, Clif-
ford & Shenfield.
Three TV renewals involve Nash-Kelvinator
Corp., Detroit, which signed for 52 weeks of
Paul Whiteman TV Teen Club on Coast-to-
Coast network, effective June 7. Agency:
Geyer, Newell & Ganger, same city. C. H. Mas-
land & Sons, Carlisle, Pa., renewed alternate
Friday sponsorship of ABC-TV's Tales of To-
morrow, effective July 4, with Jacques Kreis-
ler Mfg. Corp., North Bergen, N. J., backing
remaining Fridays as of Aug. 15. Agency
for C. H. Masland is Anderson & Cairns, New
York, and for Jacques Kreisler, Hirshon-Gar-
field, also New York.
NEW NBC AFFILIATES
WTMC Ocala, Fla., and WIKC Bogalusa, La.,
to affiliate with NBC radio network. WTMC,
on 1290 kc with 1 kw, is owned by Ocala
Broadcasting Co. and managed by Thomas Gil-
christ. WIKC, on 1490 kc with 250 w, is owned
by Enterprise Publishing Co. and managed by
Curt Sieglin.
Formerly affiliated with MBS, WTMC to be
replaced on Mutual by WLBE Leesburg, Fla.,
on 790 kc with 1 kw. Mrs. Eleanor Hunter is
station president, with T. Hoke McCallie as
general and commercial manager. WIKC, also
MBS affiliate, not being replaced by Mutual
after it joins NBC Aug. 8.
Page 94 • June 9, 1952
Business Briefly
(Continued from page 5)
cago (Zippy liquid starch), which recently
named Roberts, MacAvinche & Senne, same
city, to handle its advertising, begins pro-
posed radio and TV schedule this week with
participations in Housewives Protective
League on WBBM Chicago. Agency handles
business for 18-state Midwest area, with divi-
sions on each coast having their own agencies.
Henry Senne is account executive.
SERVEL NAMES AGENCY © Servel Inc.,
N. Y., has appointed Hicks & Greist, same city,
to handle advertising for its refrigerators,
water heaters and room air conditioners.
GOSPEL RENEWS • Gospel Broadcasting
Assn., Pasadena, Calif., renews The Old-Fash-
ioned Revival Hour on ABC Radio, Sunday,
4-5 p.m. (EDT), for 52 weeks from June 22.
Agency, R. H. Alber Co., Los Angeles.
SEALY BUYS # Sealy Inc., Chicago (mat-
tresses), through Olian Adv. Co., same city,
signed for Balance Your Budget, audience
participation show on CBS-TV, alternate Tues-
days, 10:30-11 p.m., effective Oct. 14.
ESSO ADDS TV CITY © Esso Standard Oil
Co., N. Y., through Marschalk & Pratt Co.,
that city, effective June 16 will add WFIL-TV
Philadelphia to its 15-minute five-a-week
telecasts of Your Esso Reporter, bringing total
television coverage to seven major cities.
RYBUTAL BUYS # Rybutal (vitamin com-
pound) buys 15-min. program, nine times
weekly on five-station Metropolitan Network
starting June 9. Agency, Duane Jones Co. Inc.
CLERIC LAUDS NARTB
NARTB has done "big job" in "short
time" by enforcing its Television Code,
Rev. Theodore H. Eisner, president of Na-
tional Religious Broadcasters Inc., wrote
Rep. Oren Harris (D-Ark.), chairman of
House subcommittee probing programs
(see probe story page 27). Rev. Eisner
is chairman of Radio Commission of Na-
tional Assn. of Evangelicals and pre-
viously had protested code recommenda-
tion against sponsored religious pro-
grams (see code story page 5). He told
Chairman Harris association opposes
legislative action, believing more time
should be given TV industry to correct
offensive programming. He found "de-
finite improvement" as result of in-
dustry's "sincere effort" to raise stand-
ards.
PEOPLE...
RICHARDS W. COTTON, assistant to presi
dent of Philco Corp., appointed director of NP/
Electronics Div., and also chairman of Elec
tronics Production Board, succeeding J. A
Milling who returns to RCA. Appointment ef
fective June 16.
FCC COMR. GEORGE STERLING electe.
to life membership in Eastern Assn. of Fir>
Chiefs, Reading, Pa. He long has been ae
tive volunteer fireman in home community
Peaks Islands, Me., near Portland.
WILLIAM DOTY EDOUARDE, sales repre
sentative for NBC-TV spot sales in Hollywooc
named TV spot sales manager for Wester;
Div., heading NBC-TV's spot sales activi
ties in 11 western states. Prior to joining net
work in May 1951, he was sales manager o
KFWB Hollywood, and before that serve
with Compton Adv. and Badger & Browning <!
Hersey, both New York.
F. STODDARD DRAKE, Compton Adv., N. Y
to Carl S. Brown Co., same city, in executiv
capacity.
HELEN WHEELER, production assistant o
George F. Foley's Dr. George Gallup Shov
transcribed series aired on some 130 station:
promoted to production supervisor.
HENRY G. WENTHEN, production staff, Ber
ton & Bowles, N. Y., to Scheideler, Beck <
Werner, that city, in similar capacity.
RICHARD L. LINKROUN, CBS-TV produce
and director, to Geyer, Newell & Ganger, N. Y
as executive producer.
RONALD G. VAN TINE, Washington news
man, named assistant to George Sandefe:
radio-TV director of U. S. Chamber of Coir
merce.
JOHN H. L. TRAUTFELTER, vice president
treasurer of WFBR Baltimore, elected pres:
dent of Maryland Assn. of Certified Account
ants, first radio executive to hold this post.
WILLIAM C. KLEIN, member of sales stal
at WLS Chicago many years, joins WEN!
(ABC) Chicago radio spot and local sales.
HOWARD G. SAWYER, vice president fo
plans and research, James Thomas Chirur;
Co., New York and Boston ad agency, ap
pointed member of American Assn. of Ad
vertising Agencies Standing Committee o:
Research.
JOHN F. REEDER, account executive an
head of plans board of William H. Wein
traub & Co., N. Y., to Benton & Bowles, sam
city, as vice president and account supervisoi
STANLEY LUKE, director of industrial re
lations for International Telephone & Tele
graph Corp. and affiliated firms both here an<
abroad since 1945, elected assistant vice presi
dent of IT&T.
NEW TECHNIQUE
NEW experimental technique, combining movi
and TV methods, to be used on final prograr,
of RCA Victor Show, NBC-TV, Friday, 8 p.ir
EDT. TV cameras to shoot scenes of Ezi
Pinza on location several days in advance fo
transmission to Hollywood for filming and ed
iting. Orchestra to play "live" during tele
cast, however.
BROADCASTING • Telecastin
NEW CO-OP REGIONAL FORMED
BY EX-LBS AFFILIATES
NEW REGIONAL network comprising over
dozen stations in mid-Atlantic area, formerly
affiliates of Liberty network, scheduled to start
June 16, with one-month experimental news
service keyed from WOL Washington. In-
terested stations set cooperative project in
motion at two-day meeting concluded Friday
at WOL studios.
Basic experimental plan proposes 7 p.m. news
origination for three weeks out of WOL, in-
cluding Sunday newscast by Joseph C. Harsch,
winner of duPont award. Fourth-week pro-
grams would come from Chicago during Repub-
BOY TROUBLE
WHITEOUT of NBC telecast of Walcott-
Charles fight just as decision was an-
nounced was due to small boy's desire to
"see better." Network officials reported
Friday that boy in audience climbed pole
from which power for telecast was com-
ing and inadvertently kicked a switch,
throwing network off air. By time
trouble was located and power restored
NBC had had to fill in with audio an-
nouncement of decision from its New
York studios. Boy was unhurt.
• A Larger Market*
*In the Kansas City Metropolitan Area alone there has been a popu-
lation increase of 16,900 in the past 12 months. (Sales Management
Survey of Buying Power estimate 1/1/51, 820,400 — SMSB pop. est
1/1/52, 837,300).
• A Richer Market*
*TypicaI is the increase in effective buying income in the Kansas City
Metropolitan area, (SMSB estimate for 1951, 1 billion, 433 million
dollars) — 150 million dollars more than 1950! Retail sales, too, are
up with a total estimate for 1951 (SMSB) of over 1 billion, 73 mil-
lion dollars.
• The ENTIRE Market*
♦Larger and richer, the important fact is, that The KMBC-KFRM
Team delivers the entire rectangular Kansas City Primary Trade
Area, as established by the Chamber of Commerce of Kansas City
and including all of Kansas, western Missouri and adjoining seg-
ments of Iowa, Nebraska, Colorado, Oklahoma and Texas.
**Call KMBC-KFRM, Kansas City, or your nearest Free & Peters Colonel. Get
prompt, efficient delivery of this year's larger and richer Heart of America.
IELL THE WHOLE HEART OF AMERICA WHOLEHEARTEDLY, WITH
CBS RADIO FOR THE HEART OF AMERICA
OWNED AND OPERATED BY MIDLAND BROADCASTING COMPANY
"Why, they're listening to the radio!"
There are 690,140 radio sets within 60 miles of Louisville, making
a whopping big average of 2.2 sets per home!
But each of these 313,700 homes averages only 1.64 regularly
received newspapers, and only .48 TV sets!
That's one more reason why WAVE radio can deliver 1000 impressions
for only 37 <t! Get all the facts from Free & Peters!
Facts above are from scientific, authoritative surrey ^A^k^V Jt^^ MKFVM
made by Dr. Raymond A. Kemper (head of the ^I^^^^^V ^K^^L ^H^v I
Psychological Services Center, University of Louisville) ^ff^nEi^W ^K^^k ^^BF ^fl
in WAVE area, July, 1951. W MM
5000 WATTS • NBC • LOUISVILLE
Free & Peters, Inc., Exclusive National Representatives
BROADCASTI
TELECASTING
Reports April
itworks Sales
year
Like beer goes
with pretzels
That's how low-cost results go with W-I-T-H in Baltimore! And how the
local merchants do know it! W-I-T-H regularly carries the advertising of twice as
many of them as any other station in town.
Here's why: W-I-T-H delivers mors listeners-per-dollar than any other
radio or TV station in Baltimore. And this BIG audience, at such LOW rates,
produces low-cost results!
W-I-T-H can do it for you too. Get in on this natural combination — low-
cost, resultful advertising and W-I-T-H. Your Forjoe man will give you all
the details.
i n
BALTIMORE
W-l-T
TOM TINSLEY, PRESIDENT • REPRESENTED BY FORJOE AND COMPANY
OCalls
mode
'OPERATION
GROCER
IS
Ik
in the way it combines
powerful radio, grocer-group newspaper,
and point-of-purchase activity!
in the way it focuses all three
of these at a specific time, in behalf of your
product!
in the way your product benefits
from this concentrated advertising-mer-
chandising plan, week after week after
week.
There's a complete brochure waiting with your name on it the minute you call
or wire (don't wait to write). A WLS salesman or a John Blair man is ready to explain how
easily and economically you can profit from the advertising-merchandising plan that
was fully tested and proved all through the summer of 1951 — the advertising-merchandising
plan that is now ready . . . and right for your grocery-sold product. Call today about
"OPE RATION GROCER"
originated by the radio station that gave you FEA-
TURE FOODS- Dinner Bell Time- SCHOOL TIME
-and the one and only NATIONAL BARN DANCE-
1230 WEST WASHINGTON BOULEVARD
890 KILOCYCLES, 50,000 WATTS, ABC NETWORK — REPRESENTED BY JOHN BLAIR
CHICAGO 7
& COMPANY
Some public answers
to our mail:
CJS What advantages will I get from the use of
NIELSEN COVERAGE SERVICE?
ft I NCS will give you extensive, up-to-date data on the
geographic spread of your station area, the size of
your audience, the depth of your coverage, fre-
quency of listening, the characteristics of your lis-
teners, area marketing information.
CJ* What data can I get on my competition?
a* Your competitive standing against other stations
locally, and against stations coming in from "out-
side."
CJ I If the network with which I'm affiliated subscribes,
although I don't, am I entitled to use NCS data for
promotional purposes?
a* No. Such use is not permissible.
CJ* Since I operate only until sundown, my rate card
includes evening rates. Must this be included in the
calculation of NCS price?
a* No. In such cases, price is based on your daytime
rate only and there is a special minimum for such
stations.
CJ* Can my total station audience be broken down by
TV and non-TV homes?
a J Yes. Subscribers to the Comprehensive Report can
have it broken down this way, area by area. Sub-
scribers to the Basic Report will be able to classify
their audiences as being in TV or non-TV counties.
CJ* What's the next step?
a I Send in your order now, qualify for the pre-publi-
cation discounts, and get the most thorough, accu-
rate measurement of audiences at your command:
NIELSEN
COVERAGE
SERVICE
A Service of A. C. Nielsen Company
World's Largest Marketing Research Organization
500 Fifth Avenue, New York 36, N. Y.
2101 Howard Street, Chicago 45, 111.
■i pverv Mondav with Yearbook Numbers 53rd and b4tn issues puonsneu ui oaimaij duu rcuiuoij u, u™^^^ -
BuSg W^ton 4 D C Entered as second class matter March 14, 1933, at Post Office at Washington, D. C, under act of March 3,
WGAL
AM
T V
FM
LANCASTER, PENNSYLVANIA
years of public service
WGAL — one of the pioneer stations in the nation —
grew rapidly into a community public service bulwark.
After World War II, FM was added to its facilities.
And, in 1949, WGAL brought the thrill of television
to its viewers.
WGAL, in the future as in the past, is pledged to operate
in the best interests of its listeners and viewers. It is
pledged to present the best in entertainment; bring
news and sports as they happen; place public service
first and always.
WGAL, one of America's complete broadcasting serv-
ices, will keep faith with its thirty years' heritage.
A Steinman Station
Clair McCollough, Pres.
Represented by
ROBERT MEEKER, Associates
Chicago
San Francisco
Los Angeles-
Page 4 • June 16, 1952
BROADCASTING • Telecastin
CLOSED CIRCUIT
1 HOW MUCH has ABC-United Paramount
merger proceedings cost ABC radio and TV
networks in potential business losses? Edu-
cated guess by one key official: $10 million
worth of business which would have gone net-
works' way if it had not been for uncertainty
as to what ultimately would be decided.
WHO COMPLAINED to White House about
McFarland Bill (S 658) to revamp FCC pro-
edures ? That's question stumping Chmn. Paul
A. Walker. Last Thursday he asked FCC mem-
>ers individually and collectively about pur-
ported complaint which resulted in White House
request to withdraw bill from calendar only
to have it returned for consideration tomorrow
(Tuesday). Answers were all negative (see
J story page 29).
ON RATE front, there's all sorts of specula-
tion about what's upcoming. There's talk of
radical revision of network operations. One
suggestion is that networks discontinue reg-
I ular service after 6 p.m., permitting affiliates
to make own arrangements on lines and service
after that hour (see story page 23).
j ALTHOUGH FCC last week unanimously re-
scinded its "blacklisting" action wherein sev-
eral important stations were placed on tem-
porary renewal, FCC legal staff is still moping.
Effort to have FCC approve statements, nota-
I bly answering editorial (FCC Black Magic) in
June 9 issue of B»T proved futile.
BING CROSBY, seeking means of diversifying
his holdings (he now heads Bing Crosby Enter-
prises Inc.), has joined with Kenyon Brown,
owner of KWFT Wichita Falls, in acquisition
of 80% of Westex Boot Co., makers of fancy
cowboy boots. It's understood Crosby-Brown
combination contemplates TV station enter-
| prises in West, with application for VHF
Channel 8 at Monterey, Calif., already in works.
THAT INDEPENDENT theatre television in-
terests intend going all out in applications for
■TV prior to July 1 filing deadline was indi-
i cated last week. It was ascertained that in
one Washington law office alone, dozen such
applications are being readied for filing.
SINDLINGER & Co., of Radox fame, has been
commissioned by United Paramount Theatres
Inc. (wholly apart from projected merger with
ABC now awaiting FCC decision) to tackle
| most comprehensive survey of concentrated
| metropolitan area ever undertaken. Area is
within Philadelphia involving one million peo-
j pie and is first of 40-market study to be made
on overall listening, looking, motion picture,
and reading habits. Study now in fifth week
I of 14-week project, already has resulted in
| preliminary conclusion that radio station ad-
vertising will do more to boost motion picture
[ box office than any other medium. Conclusion
j is that judicious use of radio can increase
} motion picture patronage.
ADVANCE MEETING of CBS affiliates group
which arranged July 1-2 conference with CBS
on network crisis, meets today (Monday) in
Detroit to discuss preliminary planning. Group
(Continued on page 6)
tin" BROADCASTING • Telecasting
P&G RENEWS SIX
SHOWS ON NBC
PROCTER & GAMBLE Co. has renewed six
NBC five-a-week daytime programs for another
year, representing annual gross billings of
$5,649,332 and bringing amount of new and
renewed sponsorships on NBC radio network
since Jan. 1 of this year to annual gross bill-
ings total of $24,361,290, John K. Herbert,
NBC vice president in charge of radio network
sales, announced Friday. Of total, $5,067,701
represents new business and $19,293,589 re-
newals, he said.
Programs renewed by P&G, all effective
June 30, are: Welcome Travelers (10-10:30
a.m.) and Life Can Be Beautiful, Road of Life,
Pepper Young's Family, Right To Happiness,
Backstage Wife (3-4:15 p.m.), all broadcast
Monday through Friday. With Young Dr.
Malone and Brighter Day, which starts June
23 for this company (Mon.-Fri., 9:30-10 a.m.),
P&G has eight programs on NBC radio, rep-
resenting annual gross billings of $7,326,000.
P&G renewals, on heels of company's new
program purchases, are "heartening evidence
of the ability of network radiq to attract the
wise advertiser," Mr. Herbert said. "We of the
NBC radio network are happy that the na-
tion's largest advertiser is leading the way
in utilizing radio's mass-coverage-at-low-cost
effectiveness."
FCC REBROADCAST ORDER
CHALLENGED BY CBS
FCC's "legalized larceny" order aimed at pro-
gram property rights should be postponed to
give networks and stations chance to be heard,
CBS stated in brief filed with FCC late Friday.
Order handed down last month [B»T, May 19]
will increase FCC workload, it was stated
(early story page 49).
CBS contends order, which makes stations
justify refusal to permit rebroadcasts, amounts
to legislation and contends Commission cannot
issue rule that supersedes explicit Congres-
sional language merely on ground broadcast
business is different today than when law was
passed.
Conflict with Federal Reports Act cited by
CBS, which added that competitors are free
to make indiscriminate and nuisance requests.
Requesting party not required to fill out
similar reports, CBS notes, asking FCC to
omit any reference in rule that places license
in jeopardy.
TOM C. GOOCH DIES
TOM C. GOOCH, 72, chairman of board,
KRLD-AM-FM-TV Dallas, and publisher of
Dallas Times Herald, died at 6:45 a.m. Friday
at his Dallas home after illness of 10 weeks.
Mr. Gooch spent half-century helping build
Dallas and for over 30 years had waged fight
in Southwest for better journalism. He had
national reputation as vigorous, fair and
progressive editor and publisher.
He was born in Bonham, Texas, Jan. 25,
1880, son of Harold and Mattie R. Gooch. His
great grandmother, Mrs. Mabel Gilbert, was
first white woman to arrive in Dallas soon
after establishment of Republic of Texas. He
was Episcopalian and 32d degree Mason. His
wife, Mrs. Lula Flateau Gooch, survives.
BUSINESS BRIEFLY
RAILWAY COMMENTARY © Chesapeake &
Ohio Railway Co., Cleveland, through Robert
Conahay & Assoc., N. Y., planning 15-minute
commentary program to be placed locally in
cities where railway runs, starting July 2 for
13 weeks. Program will be taped by agency in
New York and sent to stations.
FILMS FOR SINGER 6 Singer Sewing Ma-
chine Co., N. Y., understood to be buying film
program Four Stars to be used half-hour,
alternate weeks. Price is said in neighborhood
of $20,000. Network and time not yet deter-
mined. Young & Rubicam, N. Y., is agency.
BABBITT BIDDING # Number of agencies
are bidding for $3 million Babbitt & Co.
(Bab-O) account, resigning from William H.
Weintraub & Co., N. Y., effective July 1. Duane
Jones & Co., as well as Harry B. Cohen Adv.,
are among those in running
SPOT FOR HOSIERY • Ring Clear hosiery,
Boston, through Arnold & Co., that city, buy-
ing spot radio announcement campaigns in
half-dozen major cities.
RADIO FOR STARCHES ® Hilton & Rig-
gio, N. Y., has recommended spot radio in
half-dozen markets for Hood Chemical Co.'s
starches. Decision expected in fortnight.
ALLEN ON TV % Lennen & Mitchell, N. Y.,
understood to be actively interested in placing
new Fred Allen panel show on NBC-TV for
its clients, Lehn & Fink.
RTDG CONTRACT
WITH NETWORKS
THREATENED STRIKE by New York local
of Radio & Television Directors Guild (AFL)
was averted when union membership meet-
ing approved terms of 22-month contract with
ABC, NBC, CBS, DuMont and Mutual covering
radio and TV directors, associate directors and
floor managers, union announced Friday. Un-
ion authorized its negotiating committee to
finalize settlement "if satisfactory contracts
can be concluded for free lance TV directors
and for network staff personnel in Hollywood,
Chicago, Cleveland and Pittsburgh," union re-
ported.
New network contracts provide wage in-
creases of 14% to 21%, with new minimums
of $90 for AM local director, $115 for AM
associate director, $165 for AM network di-
rector, $150 for TV local director, $120 for TV
associate directors and floor managers, $175
for TV network directors, .subject to WSB
approval.
Pact also provides for eight-hour work day
for associate TV directors and floor man-
agers, two consecutive days off for AM local
directors and both AM and TV network as-
sociate directors and floor managers, national
guild shop, specific job definitions, military
and maternity leaves, removal of "kick-back"
clause for TV directors, improved credits for
TV director, banning of per diem employment,
penalty time provisions distinguished from
overtime and improved lunch hour conditions,
union said.
for more AT DEADLINE turn page ^
June 16, 1952 • Page 5
(£>%-
NARTSR STANDARDIZES
TV IDENTIFICATION
TO SPEED standardization of TV station
identification requirements, NARTSR Thurs-
day asked stations for rapid acceptance of
four points agreed on by NARTSR TV com-
mittee and New York agency group and ap-
proved by NARTSR board. Points are:
"1. Trade name of ID segment — It was
agreed that for purposes of standardization
and definition of spot as specific segment of
time these spots would be identified by agencies,
as well as stations, as 10-seconds even though
actual commercial and station ID portion to-
talled only 8-seconds.
"2. Position of station ID audio — It was
agreed that position of audio portion of sta-
tion identification would follow audio portion of
commercial.
"3. Position of station ID on screen: Agen-
cies agreed to utilize three-quarters of screen
area, leaving upper right quarter of screen
area for station identification.
"4. Timing: Actual timing would be:
iy2 seconds (36 frames) — Open
6 seconds — commercial audio
2 seconds — Station identification audio
Y2 second (12 frames) — Close"
WWXL SOLD
PURCHASE of WWXL Peoria, 111., for $17,-
050 was announced Friday by Hugh R. Nor-
man, manager-owner of KSTT Davenport,
Iowa, and Walter Kean, Riverside, 111., con-
sulting engineer. New owners made $17,050 bid
for property after bankruptcy court turned
down $11,000 bid made last April by Cecil W.
Roberts, president of KREI Farmington, Mo.
WWXL has been silent since early this year.
It holds license for 1590 kc with 1 kw daytime.
It is owned by Central Illinois Radio Corp.
FLYNN PROMOTED BY CBS
HENRY FLYNN, assistant sales manager,
promoted to eastern sales manager of CBS
Radio Spot Sales. With CBS since 1939, ex-
cept for war service in Navy, Mr. Flynn has
served as network salesman in Los Angeles,
as manager of Los Angeles office of CBS Ra-
dio Sales, moved to New York in 1949 and
has been assistant sales manager of CBS Ra-
dio Spot Sales since last October.
WFRO SEEKS CHANNEL
SECOND petition for rule making to add TV
channel to town with no assigned channels
under FCC Sixth Report [B*T, April 14], ex-
pected to be filed today (Monday). WFRO-
AM-FM Fremont, Ohio, will request that UHF
Channel 59 be assigned there. Originally, UHF
Ch. 59 was assigned to Sandusky, Ohio, but
under Sixth Report that city got Ch. 42 instead.
First petition to allocate channel under pro-
vision of 15-mile rule came from Dr. Forbes
Farms Inc. [B*T, June 9]. WFRO attorney is
Abe L. Stein, Washington.
WVOP NOW MUTUAL
WVOP Vidalia, Ga., joined MBS, with affilia-
tion effective June 15, General Manager How-
ard C. Gilreath announced Friday. Station,
on 1450 kc with 250 w, was formerly affiliated
with LBS until that network ceased operations.
Page 6 • June 16, 1952
In this Issue—
What's the future of network radio? A
special Broadcasting • Telecasting
analysis shows how the present radio
network crisis developed and how
management hopes to pull the patients
through. Page 23.
New radio survey in Louisville shows
that despite great gains of television
radio is bigger than ever. In past year
radio set ownership has increased by
.56 sets-per-family. People are listen-
ing to radio avidly in places TV can't
reach. Page 26.
Five court actions filed in challenge of
FCC's Sixth Report and Order, lifting
the television freeze. Though each of
the suits attacks only those portions of
the report pertaining to their own
areas, some of the legal arguments ad-
vanced seem to have a bearing on al-
locations elsewhere. Page 73.
If it keeps on with its present system of
selling, television may price itself out
of the advertiser's reach. Maybe it
ought to revise its techniques to sell
time as magazines sell space. These
are thoughts of a leading advertiser,
expressed to the Advertising Federa-
tion of America. Page 74. For other
news of AFA convention see Page 30.
Five national advertisers drop fall tele-
vision network programs and will
reallocate the budgets to radio and
television spot campaigns. Page 25.
NARTB radio and television boards plan
vigorous campaign against growing
trend toward censorship of bi-oadcast-
ing. Page 28.
In this feverish political season, tele-
vision is alternately blasted and blessed
by politicians and political commenta-
tors. Both radio and TV will play
bigger roles in this Presidential year
than broadcasting ever played before.
Page 29.
McFarland Bill to rewrite the Com-
munications Act is yanked from the
House calendar and then replaced,
amid rumors that the FCC elements
which oppose the measure had put
pressure on the White House to stall off
a House vote. Page 29.
CBS asks FCC to sever the proposed
merger of ABC and United Paramount
Theatres from over-all Paramount
hearing and approve CBS acquisition
of WBKB (TV) Chicago, owned by
United Paramount's Balaban & Katz.
DuMont, however, opposes severance
of the case from the Paramount hear-
ing. Page 73.
Britain takes first step toward introduc-
tion of commercial television competi-
tion to the BBC monopoly. Page 44.
Upcoming
June 16-18: National Assn. Radio Farm
Directors, Raleigh Hotel, Washington.
June 1*-19: National Advertising Agency
Network, Skytop Lodge, Skytop, Pa.
June 19-20: North Carolina Assn. of Broad-
casters, The Carolinian, Nags Head, N. C.
(Other Upcomings pags 97)
Closed Circuit
(Continued on page 5)
of nine also will meet June 30 in New Yor
with CBS Radio Affiliates Advisory Board pre
paratory to two-day sessions. It's likely tha
registration fee will be charged to conforr
with possible legal requirements, this bein
considered on advice of counsel.
EXPECT government to withhold plans to re
lax controls on construction. Steel strike ha
NPA officials worried, with some feeling tha
controls may have to be tightened temporarily
not relaxed. Although withholding of sched
uled easements will only affect general cori
struction, radio-TV project approvals last wee
(see story on page 59) may be revised alsc
HIGH NETWORK brass has been trekking t
Washington during past fortnight because o
complications over FCC's interpretation o
Section 315, governing equal time for politica
candidates for public office. Fortnight age
CBS Acting President Joseph H. Ream con
ferred in Washington over Taft-Kefauver pro
test against Eisenhower appearances, demand
ing equal time, and last week NBC Presiden
Joseph H. McConnell was in town for sam<
purpose and during course of visit, saw Sen
Taft, as well as FCC officials.
WISECRACK of week: When Joseph H. Mc
Connell, NBC president, and F. M. Russell
NBC Washington vice president, called upo
Sen. Taft last Monday to discuss with hin
class of time to offset Eisenhower Kansas cov
erage, Mr. Russell commented NBC could no
guarantee to give him a Kansas rainstorm
Quipped Taft: "We'll waive that."
ADDITIONAL APPLICATIONS
EIGHT new and amended television statioi
applications filed Friday at FCC. One reques
for channel change for existing station wa
also filed (see early story page 75). TV appli
cations since April 14 total 84. Submitted t
FCC Friday were these requests:
KLZ Denver, Ch. 7, ERP 72.5 kw visual, antenn
height above average terrain 928 ft., cost $440,000.
WHOO Orlando, Fla., Ch. 9, ERP 277 kw visua
antenna height 484 ft., cost $324,415.
Empire Coil Co., Tampa-St. Petersburg, Fla., UH1
Ch. 38, ERP 263 kw visual, antenna height 462 ft
cost $391,700. (Empire Coil Co. is licensee of WXEI
(TV) Cleveland.)
WBOK New Orleans, UHF Ch. 26, ERP 75.2 kv
visual, antenna height 419 ft., cost $285,894.
WWL New Orleans, Ch. 4, ERP 100 kw visual, an
tenna height 710 ft., cost $545,539.
WDAY Fargo, N. D., Ch. 6, ERP 65 kw visual, an
tenna height 460 ft., cost $344,000.
WNOW York, Pa., UHF Ch. 49, ERP 95.8 kw visual
antenna height 473 ft., cost $176,500.
WAIM Anderson, S. C, UHF Ch. 58, ERP 200 kv
visual, antenna height 378 ft., cost $401,444.
WCPO-TV Cincinnati, Ch. 9, ERP 316 kw visu
antenna height 665 ft., cost of change $206,1
(change from Ch. 7 with ERP 24 kw, required unde
Sixth Report & Order, B.T, April 14).
Meanwhile, Oklahoma City Oklahoman anc
licensee of WKY-TV Oklahoma City, Okla
Friday announced intention to file for Ch. 1(
for Wichita, Kan.
MAGAZINE ADS UP
MAGAZINE advertising in May up 14.7f
over last May — $54,747,430 this May to $47
728,383 for May of 1951, Magazine Advertising
Bureau reported Friday. Cumulative January
May dollar volume of magazine ads up 11.4C
this year over last. MAB also reported Sun
day newspaper supplement ad volume for Art
five months of this year down 11.3% froi}
same period of 1951.
for more AT DEADLINE see page 106 |
ROADCASTING • Telecastin
WDAF * WDAF - TV mmSBBI
THE MID-WESTERN STATIONS KEYED TO COMMUNITY SERVICE
Owned and Operated by The Kansas City Star Company
5ROADCASTING • Telecasting
June 16, 1952 • Page 7
Indiana's First and ONLY
50,000 WATT STATION
► Wl BC's 50,000 watt coverage offers
you friendly contact with 1,077,356
radio families in Indianapolis and
the surrounding 70 county area.
> WIBC consistently outpulls all
other Indianapolis stations. More
advertisers use WIBC exclusively
than all other Indianapolis network
stations combined. That's due to intel-
ligent programming and high rated
shows with loyal followers.
► WIBC's rates are on the same
general level as other local stations,
and definitely the lowest of any 50,000
watt station in this area.
^ Only on WIBC do you get these three big advan-
tages. Call or see your John Blair representative.
Buy today . . . sell tomorrow!
WIBC
1070 KC
e Friendly Voice of Indiana
wi
TO West Washington Street • Indianapolis 6, Indiana
tin Blair & Company, National Representatives
THE NEWSWEEKLY OF RADIO AND TELEVISION
Published Weekly by Broadcasting Publications, Inc.
Executive, Editorial, Advertising and Circulation Offices:
870 National Press Bldg.
Washington 4, D. C. Telephone ME 1022
IN. THIS BROADCASTING
Agency Beat 12
Aircasters 60
Allied Arts 62
Editorial 56
FCC Actions 98
FCC Roundup 103
Feature of Week 18
Film Report 86
Front Office 58
New Business 16
On All Accounts 12
Open Mike 20
Our Respects to 56
Programs, Promotion, Premiums 96
Strictly Business 18
Telestatus 80
Upcoming 97
TELECASTING Starts on page 71
WASHINGTON HE ADQU ARTE
SOL TAISHOFF, Editor and Publisher
EDITORIAL: ART KING, Managing Editor; EDWIN H.
JAMES, Senior Editor; J. Frank Beatty, Earl B.
Abrams, Associate Editors; Fred Fitzgerald, Assistant
Managing Editor; Dave Berlyn, Assignment Editor;
Lawrence Christopher, Technical Editor. STAFF:
Harold Hopkins, John H. Kearney, Patricia Kielty,
John Osbon, Keith Trantow. EDITORIAL ASSIST-
ANTS: Pat Nickens, Don Mortimer, Jean S. Henry,
Hilda Toler; Gladys L. Hall, Secretary to the Pub-
lisher.
BUSINESS: MAURY LONG, Business Manager; Win-
field R. Levi, Sales Manager; George L. Dant, Adv.
Production Manager; Harry Stevens, Classified Ad-
vertising Manager; Eleanor Schadi, Ernest Ostro,
Joan Sheehan; B. T. TaishofE, Treasurer; Irving C.
Miller, Auditor and Office Manager; Eunice Weston,
Assistant Auditor.
CIRCULATION AND READERS' SERVICE: JOHN P.
COSGROVE, Manager; Doris J. Buschling, Ruth D.
Ebert, Ernest Kanelopoulos, Elwood M. Slee, Edward
McDonald.
488 Madison Ave., Zone 22,
Plaza 5-8355; EDITORIAL: Rufus Crater, New
York Editor; Florence Small, Agency Editor; Dor-
othy Munster, William Ruchti, Liz Thackston.
Bruce Robertson, Senior Associate Editor.
ADVERTISING: S. J. PAUL, Advertising Director;
Eleanor R. Manning, Assistant to Advertising Di-
rector; Kenneth Cowan, Advertising Representative.
BBWSlQbSBiliUaHiB 360 N. Michigan Ave., Zone 1,
CEntral 6-4115; William H. Shaw, Midwest Advertis-
ing Representative; Jane Pinkerton, News Editor.
HOLLYWOOD BUREAU
Taft Building, Hollywood
and Vine, Zone 28, HEmpstead 8181; David Glick-
man, West Coast Manager; Marjorie Ann Thomas.
TORONTO: 417 Harbour Commission, EMpire 4-0775
James Montagnes.
Annual subscription for 52 weekly issues $7.00.
Annual subscription including BROADCASTING Year-
book (53rd issue) $9.00, or TELECASTING Yearbook
(54th issue) $9.00.
Annual subscription to BROADCASTING • TELECAST-
ING including 54 issues $11.00.
Add $1.00 per year for Canadian and foreign post-
age. Regular issue 350 per copy; 53rd and 54th issues
$5.00 per copy.
Address Change: Please advise promptly, giving both
old and new addresses, to maintain uninterrupted
delivery.
Broadcasting * Magazine was founded in 1931 by
Broadcasting Publications Inc., using the title:
Broadcasting * — The News Magazine of the Fifth
Estate. Broadcast Advertising * was acquired in 1932
and Broadcast Reporter in 1933.
•Reg. U. S. Patent Office
Copyright 1952 by Broadcasting Publications, Inc.
Page 8 • June 16, 1952
BROADCASTING • Telecastin
7,000 more people for dinner tonight!
Every night the U.S.A. sits down to
dinner, there are 7,000 more people
reaching for the meat platter. This is
like adding a city about the size of
Providence, Rhode Island, every
month, or a state about the size of
Indiana every year.
With an average population gain
that large, every year's meat supply
has to be larger than that for the year
before — or everybody would have to
be satisfied with a smaller serving.
But nobody wants smaller portions.
Nearly everybody wants more meat.
That means we must grow more meat
animals on America's farms and
ranches. It means that the meat pack-
ing industry must be able to expand
its plants and facilities in pace with
the country's need for meat.
It means that production must be
encouraged. The best way to do this
is to let the economic laws of supply
and demand operate freely.
AMERICAN MEAT INSTITUTE
Headquarters, Chicago • Members throughout the U. S.
ROADCASTING • Telecasting
June 16, 1952 • Page 9
tl(l»T oil ^^c,
-y
Page 10 • /wne 76, 1952
BROADCASTING • Telecastin
BUY NEWS IN THIS ELECTION YEAR
ON ANY OF THESE GREAT STATIONS
SPOT RADIO LIST
WSB
Atlanta
NBC
WBAL
Baltimore
NBC
WBEN
Buffalo
NBC
WGAR
Cleveland
CBS
WFAA*
( Dallas I
/ Ft. Worth I
NBC
ABC
WJR
Detroit
CBS
KARM
Fresno
ABC
KPRC*
Houston
NBC
KFOR
Lincoln
ABC
KARK
Little Rock
NBC
KFI
Los Angeles
NBC
KSTP -
Minneapolis /
St. Paul 1
NBC
WSM
Nashville
NBC
WSMB
New Orleans
ABC
WTAR
Norfolk
NBC
KOIL
Omaha
ABC
WIP
Philadelphia
MBS
KPHO
Phoenix
ABC
KGW
Portland, Ore.
NBC
WRNL
Richmond
ABC
WOAI*
San Antonio
NBC
KOMO
Seattle
NBC
KTBS
Shreveport
NBC
KGA
Spokane
ABC
WMAS
Springfield
CBS
KVOO
Tulsa
NBC
KFH
Wichita
CBS
*Also represented as key
stations of the
TEXAS QUALITY NETWORK
Memo from
PETRV PROMOTION
AH Off ices
TOs All Men - ^ u
FROM: Promotion
Spot Radio.
EDWARD PETKY * CO., «C
REPRESENTED NATIONALLY BY
EDWARD PETRY & CO., INC.
488 MADISON AVE., NEW YORK 22, N.Y. MU 8-0200
CHICAGO * LOS ANGELES • DETROIT
ST. LOUIS • SAN FRANCISCO • DALLAS
June 16, 1952 • Page 11
HIATUS "pays dividends
in the TOLEDO area
Why do national sponsors take a Vacation from SALES?
Local sponsors for years have financed trips to Florida by
snapping up your "HIATUS TIME" because they know that
listening and sales pick up in the WSPD area during the
summer months. Toledo is the heart of the Lake Erie Vacation-
land — all summer long transient dollars pour into local
coffers. In Southern Michigan with its hundreds of lakes and
thousands of vacationists — the blanketing Voice Of Radio
is WSPD. This summer be wise — capitalize on WSPD's cover-
age in Vacationland . . . sell the pleasure spender the "Speedy
Way" by keeping your "HIATUS TIME" on Ohio's Pioneer
Station WSPD.
Storer Broadcasting Company
Represented Nationally
by KATZ
Page 12 • June 16, 1952
* m #
agency
WILLIAM J. GRIFFING and NORMAN H. STROUSE elected
board of directors of J. Walter Thompson Co., N. Y. JAMES
CLARKSON Jr., HERBERT G. DRAKE, HENRY C. L. JOHNSO
EDMUND C. RICE, EDWARD N. ROBINSON and HENRY M. JACI
SON, elected vice presidents.
EARL WENNERGREN appointed radio-TV director, MacGruder, Bak,
well, Kostka Inc., Denver.
ROLAND ISRAEL to Aitkin-Kynett Co., Phila., as account execute
WALTER M. SWERTFAGER, vice president, director and member
plans board, Lennen & Mitchell, N. Y., named chairman of executi
committee of Lennen & Newell, same city [B»T, June 2].
SCHULTZ & ASSOC. Adv., Portland, changes to SCHULTZ & BAILI
Co., headquartered at 1217 Southwest 19th St. THOMAS N. BAILE
KPOJ Portland, purchased interest in agency which was owned by ERN
SCHULTZ.
RUTH BURKE SAMMIS, copy director, American Home magazine,
Grant Adv., N. Y. as publicity coordinator for Silex Co. account.
on all accounts
MARTIN STONE, president of
Kagran Corp., New York, is
perhaps one of the most dis-
tinguished men in the industry,
and one to whom distinctions have
come with a frequency rivaled only
by the awards to his original crea-
tion, Author Meets the Critics.
Mr. Stone, a young man in his
mid-thirties, and a muscular six
feet, two inches, was graduated
from St. Stephens College, Colum-
bia U., a Phi Beta Kappa and
Sig Cum Laude. He
was an All-Ameri-
can soccer player in
1935.
Turning down the
prospect of a Rhodes
Scholarship, he ma-
triculated at Yale
Law School, where
he captured scholar-
ships his first three
years. Upon gradu-
ating, he was select-
ed to serve as law
secretary to Chief
Justice Irving Leh-
man of the New
York Supreme
Court.
It was while in
Albany with Chief
Justice Lehman that
he first conceived Author Meets the
Critics. The program later moved
to New York. Its creator mean-
while moved to Washington in
1942 to become a legal aide to
Secretary of State Edward R.
Stettinius, working on the admin-
istration of lend lease. That year
he enlisted in the Navy, where
Mr. STONE
part of his assignment was to he
on the legal aspects of Preside
Roosevelt's speeches and messag
In 1946, upon his release fr<
the Navy, he returned to N
York to become a partner in t
law firm of Cohen, Bingham
Stone. Meanwhile, Author Me
the Critics had moved to WQ5
New York, and by 1947 had 1
come a network show (NBC).
It was at that time that R
Stone took leave of absence frc
his law firm -
which has persist
to the present day
his radio and r
successes have
minated more
more of his time a
energies.
Author was tak
over by Gene
Foods in a TV v«
sion (Sunday, 8 p.
NBC -TV). Seve
months later ]V
Stone sold anotl
television progra
Americana, to Fi
stone Tire & Rubl
Co. (NBC-TV),
the end of the sailfc
year, he and B,
Smith began th
fabulous Howdy Doody associati
on NBC-TV.
By the following year, ]\
Stone's properties also inclui
Gulf Road Show on televisi
Room U16 on radio, and Somethi
Ought To Be Done, also on rai
In addition to his radio and
(Continued on page 95)
OADCASTING • Telecast!
beat
#51
GUY S. WARREN Jr., account executive, D. P. Brother & Co., Detroit,
elected vice president in charge of general creative groups.
KENNETH HARRIS, radio-TV staff, W. B. Doner Co., Chicago, to Earle
Bal Ludgin & Co., same city, in merchandising department.
EARL LINES, W. W. Garrison Co., Chicago, to Casler, Hempstead & He
ford, that city, as vice president-account executive.
JOHN L. LANGHEIM, Guenther, Brown & Berne, Cincinnati, pro-
moted to assistant treasurer.
ilLR. J. T. DANIELS and HARRY HILL announce formation of DANIELS &
tlLE} HILL Adv., Denver. Office is at 204 Enterprise Bldg.
ERX(V
AUDREY GILL, space and radio writer, Benton & Bowles, N. Y., to
WNHC-AM-TV New Haven, Conn., as publicity director. She succeeds
line, JOSEPH ROBINSON, appointed head of station's new merchandising
t. | division.
PAUL B. PHILLIPS, radio-TV director, Aitkin-Kynett Co., Phila.,
elected a director of board of governors of Television Assn., that city.
WALTER R. STONE, copy chief, Peterson & Kemper, N. Y., to copy
| staff, Morey, Humm & Johnstone, that city. OSMOND T. BAXTER, Rem-
ington Rand, to latter agency as copy and contact executive. FRED
; LIDA and CHANDLER MESSIMER to MH & J as production manager
in Rockefeller Center office and sales promotion writer, respectively.
J CLYDE D. CARDER, community relations staff, General Electric Co.,
and WILLIAM J. STEVENSON to public relations staff, Lewis & Gil-
.".J, man, Phila.
\ J JAMES H. GILMOUR, director of personnel, Nestle Co., N. Y., to Dancer-
Ij'I Fitzgerald-Sample, that city, as assistant to president in charge of per-
ham
sonnel and office management.
WILLIAM C. SCOTT named creative director of sales promotion, Mc-
Cann-Erickson, Chicago.
Jfj
iad 1
j.
at Vl MacMANUS, JOHN & ADAMS, L. A., moved to new headquarters at
:efi 6399 Wilshire Blvd. Telephone is Webster 3-9569.
WARD & WHEELOCK Co.
Assn. of Adv. Agencies.
Phila., elected to membership in American
CHARLES M. SWART, senior associate, Raymond Rich & Thomas
Devine Assoc., N. Y., to public relations staff, Gray & Rogers, Phila.
RODERICK A. MITCHELL, program manager, WKRC-TV Cincinnati,
to N. W. Ayer & Son, Chicago, in radio-TV department. FRANCIS
H. WATERS JR., assistant to president of Assn. of National Advertisers,
to Ayer public relations staff in New York. DIRK A. WATSON, rejoins
Ayer in time-buying department, after tour of duty with Navy.
LEE RICH, print supervisor of publication media, appointed assistant
r^?° media director of Procter & Gamble group for Benton & Bowles, N. Y.
Rib'
V
GORDON AGNEW, radio-TV consultant to Ben Sackheim Inc., N. Y.,
joins staff as radio and television director.
JACK O'MARA, head of research-promotion, John I. Edwards & Assoc.
ociaf'1 Hollywood, father of boy, Thomas Waldron.
GRANT Adv. opens offices in Montreal in Dominion Square Bldg
CLAUDE GARNEAU appointed French director there.
ROGER KENNEDY, art director, Walter McCreery Inc., Beverly Hills,
cited by Los Angeles Art Directors Club in annual contest for stimu-
lating new techniques in graphic arts.
BROADCASTING • Telecasting
^Jlte iPrestiye Station
of tlte (^arolinad
GREENSBORO, NORTH CAROLINA
Look at part of WBIG's potential out-of-
home audience! In addition to 186,870
radio homes in WBIG's Sixteen County
Market * there were 279,436 cars (Sept.
30, 1951 f). The composite result of 4 spot
checks** in Greensboro and High Point,
N. C., covering 6,474 cars revealed
64.74% equipped with radios.
SOURCES:
• BMB Stndy No. 2
f N. C. Dept. of Motor Vehicles
Va. Dept. of Highways
** Greensboro & High Point Police Depts.
Member, High Point Fire Dept.
Hege, Middleton & Neal
Represented by Hollingbery
5000 CBS
Watts Affiliate
June 16, 1952 • Page 13
m
X
f
WINTER'S
TALE...
with a
year-round
moral
What is so rare as a blazing hearth in June? A radio network
scoring gains during the past winter, that's what. And
why do we tell you this tale now? These gains can affect your
selling plans any time in the year, that's why.
All last winter (November-March, including latest Nielsen
reports) an increasing share of the total radio audience
was tuned to Mutual ... an 8% larger share than in the same
months a year ago. And Mutual has the largest gain in
share of audience among all radio networks.
During these same heart-warming months, advertisers were
steadily adding investments in Mutual time ...15% more
than a year ago. And Mutual has the largest gain in adver-
tiser billings among all radio networks.
Naturally, it takes a full supply of seasoned advantages to
keep these unique plusses going . . . advantages like the
world's-largest-network pattern of the most stations in the
most markets (nearly double anybody else's).
And because all these advantages are stacked and ready for
immediate use, we welcome you to a chair beside the PLUS
fireplace now— to plan for any kind of sales weather to come.
the MUTUAL network of 550 affiliates
and enjoy the scenery. WGST stays on the
job in the busy Atlanta Market selling your
merchandise to its big loyal audience.
We've been here for 28 years and offer you
complete know-how to gain additional sales
and distribution in the key outlets. Backed
by top net and local shows plus an aggres-
sive merchandising plan we present you the
key to Atlanta. Contact WGST or our na-
tiono • ~s now — then RELAX.
Page 16 • June 16, 1952
new business fjjl
Spat • • •
THYOQUENT Co., Binghamton, N. Y. (skin solution), sponsoring spots
and 10 and 15 minute programs in mai-kets where company previously
used TV. Contract is for 13 weeks. Agency: Fred C. Zusi, Clifton, N. J.
MOHAWK CARPET MILLS Inc., Amsterdam, N. Y., to sponsor national ,
radio-TV spot campaign beginning in mid-September. One minute an- j
nouncements and chain breaks will be used. Agency: Maxon Inc., N. Y.
PONTIAC DEALERS CLUB OF SOUTHERN CALIF., L.A., started in-
tensive spot campaign on KMPC, KLAC and KFWB, all Hollywood, for
13 weeks from June 2. Agency: McManus, John & Adams, L. A.
WESTINGHOUSE Corp., L. A. (TV sets), started concentrated spot
announcement campaign on KECA KFAC KFI that city, KLAC KNX
KMPC KFWB KHJ Hollywood and KXLA Pasadena, for six weeks from
June 9. Agency: Irwin Co. Inc., Beverly Hills.
//eturotk • • •
DEEPFREEZE APPLIANCE DIV., Motor Products Corp., Chicago, signs
Gabriel Heatter, news commentator, on MBS Thurs., 7:30 p.m. EDT for
52 weeks effective June 26. Agency: Roche, Williams & Cleary, Chicago.
LURR PRODUCTS Corp., L. A. (insecticide), sponsoring The Answer
Man on Don Lee-Mutual network and Jack Owens Show on CBS Radio
Pacific Coast network effective today (Monday). Agency: Rand
Adv., L.A.
SIMMONS Co., N. Y. (sofas, beds, mattresses), to sponsor It's News to
Me, news panel show, on CBS-TV alternate Fridays effective Oct. 3.
Agency: Young & Rubicam, N. Y.
HAZEL BISHOP Inc., N. Y. (lipstick), to sponsor portion of All Star
Revue, NBC-TV Sat., 8-9 p.m. EDT for last three weeks of season effec-
tive fortnight ago. Agency: Raymond Spector Co., N. Y.
TEXAS Co., N. Y., renews sponsorship of Texaco Star Theatre, Sept. 16,
for three out of every four weeks on NBC-TV in 63 cities, Tues., 8-9
p.m. Agency: Kudner Agency, N. Y.
MUTUAL BENEFIT HEALTH & ACCIDENT Assn. of Omaha extends
sponsorship of On the Line With Bob Considine on NBC-TV 9:45 p.m.
CT for 13 weeks from Oct. 28. Agency: Bozell & Jacobs, Chicago.
■flyency -fl ppointmtnti • • •
ZENITH RADIO Corp., Chicago, appoints Young & Rubicam, N. Y., for
TV and radio products.
LADY'S CHOICE FOODS, L. A. (grocery products), names Milton
Weinberg Adv. Co., that city. Campaign starting immediately for firm's
powdered bleach using radio-TV.
AMBROSE & Co., Denver (Ambrose 7-11 wine), names Bill Bonsib Adv.,
that city. Radio-TV campaign starts this fall.
SINGER SEWING MACHINE Co., appoints McCann-Erickson, Lima,
Peru, to handle advertising in that country. Radio will be used.
JAYVEE BRAND Inc., Portland (mfrs. infant wear), names Don Dawson
Co., that city.
MERRICK MEDICINE Co., Waco, Tex. (Percy medicine), names Street
& Finney, N. Y.
JAMISON BEDDING Inc., Nashville, and HOLTHOUSE & HARTUP Inc.,
Waynesboro, Tenn. (tool handles), appoint Noble-Dury & Assoc., Nash-
ville. Radio and TV will be used.
CHUN KING ORIENTAL AMERICAN FOODS, Duluth and HOUSE
(Continued on page 9U)
BROADCASTING • Telecasting
RADIO
WCAU
TELEVISION • PHILADELPHIA
Scores Grand Slam in
Annual Radio and T. V. Awards
Variety Showmanagement Award
For Origination of Network TV Shows —
"WCAU-TV's recent addition of its fifth and
sixth network originations has virtually given
the station exclusive property rights to CBS-
TV's Sunday daytime schedule."
George Foster Peabody Award
For "What in the World" — "For the stimu-
lating manner in which it brings noted scholars
to the television screen for a delightfully enter-
taining and informal display of their learning
— a superb blending of the academic and the
entertaining."
Ohio State Institute for Education by Radio
For "Freedom Revisited" — "For a humble and
sincere reiteration of principles of positive
Americanism that can be utilized as a daily
creed; and for the permanence of auto-impul-
sion on the individual that a thirty-minute radio
program can make."
Alfred 1. du Pont Awards Foundation
For Public Service Radio and Television Pro-
gramming—"To Stations WCAU and WCAU-TV,
for outstanding public service in encouraging,
promoting and developing American ideals of
freedom and for loyal, devoted service to the
nation and the communities served by it."
Ohio State Institute for Education by
Television For "Big Top"— "Honorable mention
for wholesome entertainment for children at
home and skill in capturing the flavor of the
circus, a great American tradition."
Freedom's Foundation Award
For "Freedom Revisited" — "To WCAU for its
public service radio series representing six radio
pilgrimages to the shrines of liberty in the Phila-
delphia area and reconstructing the epic history
of the parts they played in the creation of a
free America."
This is the ihird award from Freedom's Foundation in three years.
General Federation of Women's Clubs
For "Big Top"— A poll of 11,000,000 members of
the General Federation of Women's Clubs voted
"Big Top" top honors in television programs
for children.
No other station in America
has EVER won all these important
awards in a single year
RADIO
WCAU
TELEVISION
The Philadelphia Bulletin Stations • CBS affiliate
Represented by CBS Radio Spot Sales and CBS Television Spot Sales
ROADCASTING • Telecastini
June 16, 1952 • Page 17
"Operation
Heat Wave'
The hottest thing in town
these days, outside of Wash-
ington's famous summer
weather, is WRC's "OPER-
ATION HEAT WAVE."
For the first time, WRC is
affording its advertisers a
chance to make the heat pay
off. . . .
If you're selling a seasonal
product that moves best
when the sun is hottest,
here's your chance to buy
radio spots in Washington
on those "fair and warmer"
days only — and save and
save in the bargain.
WHEN: From May 25
through Septem-
ber 25.
WHAT : 20-second station
breaks.
WHO : Seasonal hot wea-
ther products
only, such as
fans, bathing
suits and sun tan
lotion. (Products
subject to WRC
acceptance).
COST: It's lower than
you think !
For complete details on how
to stretch your radio dollars
in the Washington market
during the summer months,
contact the New York office
of NBC Spot Sales or the
WRC Sales Department.
IN THE NATION'S CAPITAL
YOUR BEST BUY IS
FIRST in WASHINGTON
5,000 Watts • 980 KG
Represented by NBC Spot Sales
Page 18 • June 16, 1952
feature of the meek
RADIO and television teamed
up with point-of-sale adver-
tising in Southern California
to produce an outstanding promo-
tion in the brewing industry.
Covering a six - week period,
Maier Brewing Co., Los Angeles,
on behalf of Brew 102 beer, in a
wrestler-popularity contest set up
by John I. Edwards & Assoc.,
agency servicing the account,
tallied 2,852,842 votes cast at the
point-of-sale.
Inviting the public to vote for
"King 102, America's Perfect
Wrestler," the firm utilized about
15% of its regular weekly spot an-
nouncement schedules on KNX and
KMPC Hollywood. Also used was
part of the 15-minute "cushion"
segment on 102 Theatre and dress-
ing room interviews on Monday
Night Wrestling, both on KTTV
(TV) Hollywood. This tied in
with the brewing company's long
time sponsorship of telecast wres-
tling.
Twelve wrestlers, nominated by
a committee of Los Angeles radio-
TV and sports editors, vied for the
honor. They appeared on Brew
102 TV programs and electioneered
for themselves by personal appear-
ances. This radio-television promo-
tion was backed up with 500 seven-
sheet posters in addition to men-
tions in the local trade papers.
Voting took place at more than
10,000 ballot-box display units in-
stalled at Brew 102 dealer stores
during the campaign. Maier Brew-
ing Co. found it necessary to triple
its original printing order for bal-
lots, according to Jack O'Mara,
Homage is paid to "King 102" (I)
(grappler Lou Thesz) by (I to r)
Ed (Strangler) Lewis, former
wrestling champion and now Mr.
Thesz' manager; Richard A. Moore,
KTTV vice president and general
manager; Mr. Edwards, and
George M. Stout, president of
Maier Brewing.
promotion director for the adver-
tising agency.
The campaign was climaxed
with coronation of Lou Thesz as
"King 102" on the May 12 Monday
Night Wrestling telecast.
Although disclosing no figures or
percentages, 97% of the Brew 102
salesmen and distributors surveyed
declared the promotion definitely
helped them sell more beer during
that period than they would nor-
mally have merchandised. The ra-
dio-television campaign was de-
scribed as "conclusive evidence of
both media's selling powers."
strictly business
RALPH C. KELLEY
ALTHOUGH television has
made inroads into nighttime
radio spot business, "there
will always be a good demand for
daytime spot," according to Ralph
Clark Kelley, vice president of the
Walker Co., station representative
firm, and manager of its midwest
office.
Mr. Kelley believes also that a
rate adjustment similar to that
made by stations and networks on
time costs will take place with spot
when new television stations span
the country in the next few years.
For now, however, he says the tra-
ditional summer hiatus "doesn't
seem to be materializing." Mid-
west agencies are busily buying
spot for fall, seasonal and special
campaigns, he reports, in contrast
(Continued on page 62)
( ii
KLX
LEADS ALL
OAKLAND-
SAN FRANCISCO
INDtPENDtNT
Stations
9 iOE
12
Hooper
Periods!
Hooper Share of Audience,
May through September,
Oakland
KLX
TRIBUNE TOWER • OAKLAND, CALIFORNIA
Represented Nationally by
BURN-SMITH., INC.
BROADCASTING • Telecasting
A:
e on the B
line
/
Cereal or soap, the way to sell in inland California and western
Nevada is . . . on the BEELINE ! It's the five-station radio combina-
tion that gives you
THE MOST LISTENERS More audience than the eleven other
leading local stations needed to cover inland California and western
Nevada. (BMB State Area Report)
LOWEST COST PER THOUSAND More audience plus favorable
Beeline combination rates naturally means lowest cost per thousand
listeners. (BMB and Standard Rate & Data)
Ask Raymer for the full story on this 3-billion-dollar market — inland
California and western Nevada.
McClatchy Broadcasting Company
Sacramento, California Paul H. Raymer, National Representative
Affiliated with Inland California's 3 Leading Papers
THE SACRAMENTO BEE • THE MODESTO BEE • THE FRESNO BEE
KFBK
KOH
Reno (NBC)
5000 watts, day; 1000
watts, night 630 kc.
KERN
KWG
KMJ
A million people listen to the Bee
(OADCASTING • Telecasting
June 16, 1952 * Page 19
Same Boat
EDITOR:
I just want to tell you how much
I appreciate your interest in giving
so much attention in the current
issue [June 9] to the talk I made
in Hartford.
It encourages us all to know of
the importance you attach to this
subject too. In my judgment we
can't emphasize too often that we
are all in it together whenever the
freedom of expression is attacked
from any source.
Eric Johnston
President
Motion Picture Assn.
of America Inc.
Washington, D. C.
[EDITOR'S NOTE: In his speech, Mr.
Johnston pointed out how vigorously
the motion picture industry was fight-
ing censorship and asked that all media
of information join in the fight.]
open mike
Fudd & Friends
EDITOR:
Congratulations on your initia-
tive in the Eustace T. Fudd promo-
tion.
The whole radio industry should
bless you for this one.
D. L. Provost
V. P. & Gen. Mgr.
Radio-TV Div.
The Hearst Corp.
Baltimore
* * *
EDITOR:
Today I received the promotional
copy of B»T built around a num-
ber of success stories. If possible I
would like to have 50 copies of this.
Please bill me for them. . . .
Curtis O. Liles
Pres. & Gen. Mgr.
WMLS Sylacauga, Ala.
* * *
EDITOR:
YOUR LATEST REPRINT
"RADIO IS NO DAMN GOOD"
WONDERFUL. CAN WE HAVE
100 REPRINTS.
ODES E. ROBINSON
PRES.
WVMI BILOXI, MISS.
EDITOR:
ARE EXTRA COPIES OF
PERFORMANCE
OCT ffCOB BQQCO FLINT iMEM
For thirty years, WFDF has been doing a con-
sistent selling job for hundreds of local and
national advertisers. Through those thirty
years, WFDF has grown in both size and ef-
fectiveness— it is the No. 1 radio station in
the rich ($315,840,000 retail sales last year)
Flint market. Follow the lead of over 600
Flint merchants — SELL your product over
Flint's FIRST station— WFDF.
WFDF M.cJ.
BASIC AMERICAN BROADCASTING COMPANY • 910 KILOCYCLES
OUR 31st YEAR!
Associated with WOOD and WOOD-TV Grand Rapids—
WFBM and WFBM-TV Indianapolis— WEOA Evansville.
REPRESENTED BY THE KATZ AGENCY
Page 20 • June 16, 1952
"BUSINESSES BUILT BY RA
DIO" MAILING PIECES AVAIL
ABLE? WE NEED 50.
JAMES H. FIRMIN
GEN. MGR.
WMOK METROPOLIS,
ILL.
EDITOR:
... I could use 12 of these t
very good advantage. . . .
Arthur J. Barry
Pres.
WEOK Poughkeepsie, N. X
[EDITOR'S NOTE: The readers abov
are referring to a brochure reprintin
B.T stories of wide-awake merchant
who, unlike the mythical and misan
thropic grocer, Eustace T. Fudd ("radi
is no damn good"), have built profll
able businesses by the use of radio ad
vertising. The brochure is available a
the following rates: single copy, 35c
25 copies, $7.50; 50 copies, $15; 7
copies, $20; 100 copies, $25. Flu
postage.]
* * *
Who's on First?
EDITOR:
I was extremely interested
WNAX's [Yankton, S. D.] p
[advertisement] in the May 2
issue of Broadcasting • Telecast
ing. The copy described the firf
radio broadcasting accepted by th
Library of Congress, the WNA
documentary on the Missouri flooc
I want to extend congratulation
to WNAX on the thought, but
think we will have to change th
claim on the first broadcast to b
deposited in the Congression
Library. On Sept. 11, 1946, KXO]
deposited with the Library th
program, "Taps for J. B.", a docu
mentary of historic old Jefferso
Barracks which was abandoned a
an army post.
So we'll put in our claim as th
first, but maybe someone ha
beaten us.
Bruce Barrington
News Director
KXOK St. Louis
* * *
Better to Give
EDITOR:
. . . About a week ago I aj
proached the branch manager of
company for a prize of real qualit
which I intended to use in a contes
in our WFBR "Family Day." H
said the company had decide
against give-aways. This expre
sion made me think back to la:
year when WFBR plugged h
product in every local program o
a rotating basis for a month an
a half. In addition to this hi
prize was pictured on the fror
page of a Baltimore weekly an
identified — space you can't bu
The question in my mind is wh
gives what away? . . .
I think it's about time that radi
did something to take the stigm
of give-away off the necks of pre
motion people . . .
There are some real problems
this phase of radio showmansh
and in TV also, I guess. I'll sett]
for anything that will make mam,
facturers realize that radio tim
is worth something and that th5
aren't a lot of Santa Clauses w:
give away . . .
Bill Roche
WFBR Baltimore
BROADCASTING • Telecastin
LISTENERS..
$2,137,708,000
*Copr. 1951 Soles
Management Sur-
vey of Buying
Power; further re-
reproduction not
licensed.
NBC
TQN
Folks in our nation's capital are pretty
well known for spending money —
Here in the Southwest, listeners to
50,000 watt clear channel WOAI
spend more money for products over
sales counters than do those people
who live in Washington, D. C.
OUR POINT IS —
WOAI serves one of the nation's
LEADING MARKETS
AND —
WOAI is its MOST POWERFUL
advertising influence!
BUY WOAI
Representee/ Nationally by
EDWARD PETRY & COMPANY, INC.
NEW YORK • CHICAGO • LOS ANGELES
ST. LOUIS • DALLAS • SAN FRANCISCO • DETROIT
KUiliUiJUQi
BROADCASTING • Telecasting
June 16, 1952 • Page 21
of Crowing
AM
WILMINGTON, DELAWARE
19?£ marks for WDEL, three decades of broadcast opera=
Hon — thirty years of growing with the many vigorous,,
expanding communities in its listening and viewing area.
Established in 1922, WDEL was Delaware's first station.
In 1947, it broadened its services to bring frequency modu-
lation to its listeners. And three years ago, in 1949, it
pioneered the State's first television station. Today, WDEL
is Delaware's only three-way broadcast operation.
On the occasion of its thirtieth birthday, WDEL restates its
past and future plans and philosophy of operation. These
are to improve constantly its programming and tech-
nical facilities and to serve always the best interests
of the people in its area — listeners, viewers and
\ advertisers.
Represented by
ROBERT MEEKER ASSOCIATES
NEW YORK CHICAGO LOS ANGELES SAN FRANCISCO
Page 22 • June 16, 1952
BROADCASTING • Telecasting
Vol. 42, No. 24
JUNE 16, 1952
THE RADIO NETWORKS' CRISIS AND CURES
By EDWIN H. JAMES
'CEISIS" is a word that no busi-
nessman likes to have applied to
his business.
In its common connotation,
"crisis" is an unpleasant word,
full of anxiety, frequently of fear.
But the word has other mean-
ings. To a doctor it represents a
time of anxiousness, but not
anxiety, a moment anticipated and
prepared for. The doctor scienti-
fically analyzes the reasons for the
expected crisis and sets out a care-
ful plan to survive it.
One big element in the U. S.
radio business has been in a crisis
for more than a year, without a
doctor in attendance, or at least
without a doctor who could pre-
scribe and treat at will. By last
week it had become apparent that
the nationwide radio networks can-
not survive the crisis without re-
ceiving competent and perhaps
drastic medication soon.
An indication of the patients'
condition may be shown thus:
In some ways, this graphic
representation is deceptively fav-
orable. The stacks of dollars above
stand for total income (before fed-
eral income tax) of the nationwide
radio networks and their 18 owned
and operated stations. Take out
the income that could properly be
attributed to the owned and oper-
ated stations, and you have little or
nothing left.
The truth is that by the most
conservative accounts the networks
( Continued on page 6U)
TV Allocations Attacked
In Court; Five Appeals
Filed
See Page 73
TOTAL RADIO NETWORK TIME SALES TAKE A HEADER
Net time sales (before agency and other com-
missions) of the four nationwide radio net-
works rose after World War II to $133.7 million
peak in 1948. Then television came along. Last
year radio network sales were down to $116.6
million.*
AFFILIATES' REVENUE FROM NETWORKS FOLLOWS SUIT
In general total revenue accruing to all affili-
ated stations from time sales by the major
radio networks has followed the patterns of
total network sales: $50.3 million in 1946;
$49.3 million in 1947; $52.8 million in 1948;
$48.3 million in 1949; $45.1 million in 1950.*
* No figures available for 1951.
FOR ALL STATIONS SPOT HOLDS OWN, LOCAL RISES
The revenues received by network affiliates
from network, spot and local time sales have
been changing in relationship. Network busi-
ness provided 24.5% of all revenues received
in these three categories in 1946, only 18.6%
in 1950. The proportion of spot has risen
slightly. Local now provides almost half —
48.1% — of money taken in from these three
kinds of sales.
BUT MORE STATIONS MEAN LESS REVENUE FOR EACH
Since 1946, the number of major radio net-
work affiliates included in FCC reports has
increased from 791 to 1,130. More stations
have been cutting up the pie into pieces of
decreasing size. Chart at right shows total
revenue for average affiliate from network,
spot and local time sales and proportions ob-
tained from each of the three categories.
AVERAGE AFFILIATE GROSSES LESS NOW THAN EN '46
Using 1946 as base year (100%), chart at
right shows how increase in number of affili-
ates has meant decrease in revenue for each.
For average affiliate, network revenue in 1950
was only 62.8% of the 1946 level; spot revenue
was down to 85.8% of 1946; local down to
92.0%.
126.7
millions
of dollars | =
1946 1947 1948 1949 1950 1951
1946 1947 1948 1949 1950
percent
50
40
30
(local
—
<spot
1
20
10
'national
network
n
1946 1947 1948 1949 1950
217 215
1946 1947 1948 1949 1950
<loca!
<spot
1946 1947 1948 1949 1950
BROADCASTING • Telecasting June 16, 1952 • Page 23
WEED RE-ALIGNS
Radio and TV Separated
SEPARATION of the radio and
television operations of Weed &
Co., station representation firm, was
announced last week following the
establishment of Weed Television
in new offices at 501 Madison Ave.,
New York, under the direction of
Peter B. James.
Weed & Co. will handle radio
representation, continuing under
the managership of Jerry Lyons,
while Weed Television concentrates
on representation of TV stations.
Joseph J. Weed, owner, will con-
tinue to maintain overall supervi-
sion of both radio and television
divisions. Weed & Co.'s New York
offices are at 350 Madison Ave.
The new Weed Television organi-
zation was described by Mr. Weed
as a completely separate organiza-
tion, fully staffed with sales, serv-
ice, merchandising, research, and
promotion personnel and designed
to serve station clients in all phases
of TV representation. Among its
sei-vices, aside from regular sales
activities, is assistance to clients in
the preparation of FCC applications
for new or changed television fa-
cilities.
Clients include WBKB (TV) Chi-
cago, WATV (TV) Newark-New
York, WJAR-TV Providence, and
WOI-TV Ames, Iowa.
Mr. James, who has been man-
ager of Weed & Co.'s television
department since its founding in
February 1948, meanwhile an-
nounced the appointment of two
new account executives of Weed
Television: Ray Stone, formerly as-
sistant manager of the CBS-TV
Network sales service department,
and Joseph Miller, who has been
associated with the RCA Victor
Film Recording Div., Ross Televi-
sion Reports, and American Film
Producers.
For 10 years before World War
II, Mr. James was divisional man-
ager of the Kellogg (cereals) Sales
Co. in northern New England.
[r. James Mr. Weed
Grants WCAR Move
MOVE of the transmitter site of
WCAR Pontiac, Mich., to Detroit
was authorized by the FCC last
week. The Commission authorized
modification of a construction per-
mit which it earlier granted to
WCAR for change of studio loca-
tion to Detroit and for change in
operating assignment from 1 kw
daytime on 1130 kc to 50 kw day,
10 kw night, on that frequency,
using a directional antenna. Comr.
E. M. Webster voted for hearing
on the modification.
Page 24 • June 16, 1952
"Why, Jim!
Drawn for Broadcasting • Telecasting by Sid Hix
. can't you see the Continental is looking."
GENERAL MILLS
president for the radio network,
meanwhile announced that Silver
Eagle had been renewed for another
52 weeks, over the full radio net-
work. The renewal was through
Knox Reeves.
General Mills meanwhile renewed
its Whispering Streets on ABC
radio (Mon-Fri., 10:25-45 a.m.)
for 52 weeks, giving the network
another strong boost (see story
page 25). General Mills also
sponsors two other ABC radio
shows: Lone Ranger (Mon., Wed.,
and Fri., 7:30-8 p.m.) and Silver
Eagle (Tues. and Thurs., 7:30-8
p.m.).
Buys Additional Hours
On ABC Radio
GENERAL MILLS last week signed for 3% additional hours a week on
ABC radio, which coincidentally is planning a major realignment of its
afternoon program format with western music slated for the 2:35-4:30
p.m. period [B»T, May 26].
The contract with General Mills ★ ■
called for five half-hours a week
(4-4:30 p.m. Mon. -Fri.) plus five
quarter-hours (12:30-45 p.m., Mon-
Fri.). Cal Tinney tentatively is
slated for one of the across-the-
board series, and a hillbilly musical
group featuring Tennessee Ernie
for the other, although exact de-
tails had not been worked out.
The 4-4:30 series is slated to
start June 30 and will be carried
on 274 stations; the 12:30-45 pro-
grams will begin on the same date
on 165 stations, which will be in-
creased to 172 on Sept. 1. Sale of
the half -hours was handled through
Dancer-Fitzgerald-S ample, Chi-
cago, and the quarter-hours through
Knox Reeves, Minneapolis.
The swing to hillbilly program-
ming in the mid-afternoon block,
occasioned in part by recent spon-
sor cancellations of serials in that
segment, will install a sustaining
western program with Tennessee
Ernie as m.c. in the 2:35-4 p.m.
period, after which the General
Mills program — probably featuring
Cal Tinney — will extend the block
to 4:30.
The 12:30-45 p.m. General Mills
program, to be broadcast over a
substantially smaller number of
scattered stations, also will add a
rural flavor, according to present
plans. The change in format for
both the 12:30-45 and the 2:35-4:30
periods goes into effect June 30,
when General Mills sponsorship of
the additional period begins.
The amount of billings involved
in the new General Mills purchase
was not disclosed. Some of it rep-
resented funds formerly budgeted
on Liberty Broadcasting System
programs, before LBS ceased oper-
ations.
Charles T. Ayres, ABC vice
COX ELECTED
Pres. of KGW Licensee
H QUENTON COX has been
elected president of Pioneer
Broadcasters Inc., operating KGW
Portland, Ore.
He will continue
as general man-
ager of the sta-
tion. He previ-
ously had been
assistant treas-
urer.
Mr. Cox joined
KGW in 1936.
His promotion
occurs as con-
trol of Pioneer
Broadcasters Inc. passes from Mrs.
Mitzi E. Newhouse to her son, S. I.
Newhouse Jr., now in the Army.
Mr. Newhouse, a vice president,
will part'cipate in management of
KGW's TV project when he leaves
the service. His brother, Donald,
is also a vice president. Charles
Goldman, New York attorney, joins
the Pioneer board.
SCRIPPS FIRM
Formed with Foss, Duschinsky
NEW telecommunications consult-
ing firm, William J. Scripps Assoc.,
was formed last week with offices
in Washington, New York and
at Birmingham,
.ggU^H Mich., a suburb
f^^^B °f Detroit. Prin-
3fl cipals are Mr.
Scripps, founder
and operator of
WWJ-AM -TV
Detroit; William
L. Foss, head of
the engineering
consulting firm
Mr. Scripps bearing his name,
and Walter Du-
schinsky, planning consultant who
has been an adviser to The United
Nations.
Serving both civil and military
interests in the
United States and
foreign countries,
the firm an-
nounces it will
provide a com-
plete television
service for pro-
spective appli-
cants, including
market studies,
architecture, en-
gineering, pur-
chase of equipment
activities.
Mr. Scripps said the consulting
service will cover all phases of sta-
tion planning and management, in
eluding programming. He plans, to
spend most of his time with the
firm although he will retain his
directorship in the Evening News
Assn., operating WWJ and WWJ
TV. He has been in radio over three
decades, starting voice broadcasts
in August 1920, with call letters
8CS and 8MK, which soon became
WWJ.
For some time Mr. Scripps has
been active, in the Crusade for
Freedom movement, as co-chairman
with Henry Ford II. Last year he
directed the launching of propa-
ganda balloons into Iron Curtain
countries. He has submitted to the
government a plan for a Friendship
Balloon Lift, in which tangible
items such as cigarettes would be
flown behind the Iron Curtain
Mr. Foss
and legal
Joins Father's Firm
BEN C. FISHER, son of Ben S.
Fisher, partner in the Washington
radio law firm of Fisher, Wayland
Duvall & Southmayd, has joined
his father's office, it was announced
last week. The younger Mr. Fisher
is a graduate of Harvard Law
School, 1951, where he was di-
rector of legal research for the
Harvard Law Review. During th(
past year he has been clerk tc
Justice Learned Hand of the U. S.
Court of Appeals, New York. The
younger Mr. Fisher received hit
B.A. in 1948 from the U. of Illi
nois. He is a Phi Beta Kappa.
BROADCASTING • Telecasting
NEW SWING TO SPOT ln Rad,o> TV But|gets
By FLORENCE SMALL
IN A DRAMATIC departure in
programming at least five national
advertisers have almost simul-
taneously decided to drop their fall
network television shows. They
will channel their budgets into
radio-TV spot campaigns exclu-
sively. In addition, a sixth adver-
tiser is withdrawing its television
spot schedule and diverting its
money to local radio this summer.
Those were the major findings
of a Broadcasting • Telecasting
spot check in a week which saw the
following actions: (1) ABC cap-
tured two new radio advertisers
and two in TV while recording two
renewals in TV; (2) NBC-TV ac-
quired two new shows and NBC
one radio show; (3) CBS Radio
came up with a new advertiser, and
(4) MBS signed another in radio.
The dominating news was the
diversion from network TV to spot.
Several reasons were being ad-
vanced privately by agencies and
advertisers for the development.
In sum, the conclusions seemed to
be that (1) the studied placing of
campaigns on a regional basis pre-
vented duplication which occurred
when both a network and a spot
schedule were used, and (2) the
spot method reached a specific mar-
ket with precisely the required im-
pact. Elaborating on the latter,
they said the high cost of network
TV gave emphasis to the fact that
spot coverage does not commit them
to 39 weeks but can be used sea-
sonably and generally can be in-
creased or decreased quickly.
Reasons Advanced
Mennen & Co., New York, one of
the spot devotees, has dropped
sponsorship of Twenty Questions on
DuMont TV and is expanding its
early-morning radio program
schedule. Mennen has been using
10 and 15-minute news shows in
early morning time, 7-9 a.m., in
about 60 markets on a 52-week
contract basis. Effective July 1
the firm will expand the use of the
10 and 15-minute local news shows
to at least 90 markets. Mennen
was one of the first national ad-
vertisers to use early-morning
radio schedules. Kenyon & Eck-
hardt, New York is the agency.
Another advertiser riding the
new trend is Lambert Pharmacal
Co. (Listerine), which drops its
television program (Sammy Kaye
on CBS-TV, Sat., 7-7:30 p.m.) to
put the money into TV spots, start-
ing in the fall. Agency is Lambert
& Feasley, New York. Phillips
Petroleum Co. (Phillips 66), Bar-
tlesville, Okla., meanwhile drops its
radio program (Rex Allen Show on
67 CBS Radio stations, Mon.,
10:30-45 p.m.) to sponsor local TV
programs in 17 markets. In addi-
tion the company is adding at least
a dozen radio markets for quar-
ter-hour programs as proper avail-
abilities open. The present radio
schedule includes 30 programs,
half-hour once a week, and as many
quarter-hour shows, across-the-
board in markets across the coun-
try.
Snow Crop Frozen Foods, New
York, which has dropped spon-
sorship of All-Star Revue, Satur-
day on NBC-TV, will put its tele-
v;sion money into radio and TV
saturation spot campaigns. The
firm is currently realigning its
budget and expects to use six or
eight-week penetration spot cam-
paigns in markets across the coun-
try for all of its products. Maxon
Inc., New York, is the agency.
General Foods (Jell-O), which
sponsored a half-hour show, Mr.
Bobbin, on NBC-TV last fall, will
use part of its TV budget in a
radio and TV spot campaign start-
ing July 1 and running through
the summer. In the fall, however,
Jell-0 is expected to return to a
combination radio-TV network pro-
gram if the proper personality
show can be negotiated. Young &
Rubicam, New York, is the agency.
Mohawk Carpets is another na-
tional advertiser turning to a sat-
uration TV-radio spot campaign
this fall. It will start in mid-
September, employing one-minute
announcements and chain breaks
through Maxon Inc., New York
(see New Business, page 18).
In possibly the most unusual
move of all, Thyoquent (a skin
solution), Binghamton, N. Y.,
which has used spot television for
the past two years in 10 markets,
is cancelling its TV schedule and
putting- a reduced budget into
radio, using spots and 10 and 15-
minute programs in exactly the
same markets it previously reached
in TV. Contract? start almost im-
mediately and will run for 13 weeks
(see New Business, page 18). Ad-
vertiser is clearly attempting to
use radio to hold markets already
gained from TV. Fred C. Zusi, Clif-
ton, N. J. is the agency.
Packard Considering
On another front, Packard cars,
which was one of the major adver-
tisers using a half-hour show on
a regional basis last season — Re-
bound— has not renewed the series
but is currently considering both
radio and television, and is looking
into markets and costs. A deci-
sion is expected early in July.
Maxon Inc. is the agency.
Business signed by the networks,
meanwhile, included:
Sterling Drug Inc., effective July 7
will launch sponsorship of My True
Story on ABC radio (Mon.-Fri., 10-
10:25 a.m.). Agency: Dancer-Fitz-
gerald-Sample, New York.
New TV sponsors on ABC-TV are
Frank H. Fleer Corp., Philadelphia,
underwriting Pud's Prize Party (Sat.,
11:30-45 a.m.) starting June 21, and
American Chicle Co., which has ac-
quired A Date With Judy (Thurs., 8-
8:30 p.m.). The agency for Fleer is
Lewis & Gilman, Philadelphia, and
that for American Chicle, Dancer-Fitz-
gerald-Sample, New York.
ABC-TV renewals include the Billy
Graham Evangelistic Assn. for Hour
of Decision (Sun., 10-10:15 p.m.)
through Walter F. Bennett & Co., Chi-
cago, and Canada Dry ginger ale for
its portion of Super Circus (Sun., 5-6
p.m.) through J. M. Mathes Inc., New
York. In addition General Mills signed
for five quarter-hours and five half-
hours per week on ABC Radio, effective
June 30 (see story page 24).
New programs and sponsors on NBC
include RCA Victor's sponsorship of
the Meredith Willson Show (Sun., 8-
8:30 p.m., NBC radio), which already
is under way, and Curtain Call (Fri.,
8-8:30 p.m., NBC-TV), which starts
June 20, plus a half-hour version of
Kukla, Fran & Ollie on NBC-TV on
alternate Sunday evenings, starting
this fall.
Also on NBC, Pepsi-Cola acquired
Tuesday and Thursday quarter-hour
segments with Short Short Story
(7:15-30 p.m.).
NBC-TV also announced that R. J.
Reynolds Tobacco Co.'s Camel News
Caravan will go coast-to-coast start-
ing June 30 when KNBH (TV) Los
Angeles, KRON-TV San Francisco and
KDYL-TV Salt Lake City join 39 other
TV stations carrying the program.
Seven southwestern stations will carry
the show starting July 1, and KING-
TV Seattle may be added July 7. Show
has been sponsored by Camel via Wil-
liam Esty & Co. for the past four
years.
CBS Radio meanwhile signed Sono-
tone Corp., Elmsford, N. Y., (Kudner
Agency) to underwrite a segment of
the Arthur Godfrey morning show
[B*T, June 91.
Mutual reported that the deep freeze
appliance division of Motor Products
Corp., North Chicago, 111., had signed
Gabriel Heatter to a 52-week contract
for Thursday night newscasts (7:30
p.m.) starting June 26. Roche, Wil-
liams & Cleary, Chicago, is the agency
(see New Business, page 18).
RYAN WANTS VALUE
THE PROBLEM of the "free plug"
and its vast potential for depriv-
ing radio and television of legiti-
mate advertising revenue [B*T,
June 9] was taken up last week by
BAB President William B. Ryan,
who recommended that broadcast-
ers permit it only when there is
"value received."
At the same time, in recognition
of the magnitude of the question,
BAB solicited the opinions of broad-
casters "on all phases of this prob-
lem." (See editorial, page 56.)
The "free plug," which in its more
unpalatable forms has aggravated
members of the NBC Stations'
Planning and Advisory Committee
into demanding that NBC-TV take
affirmative action [B»T, May 5], is
an on-the-air mention of the name
of a company, product, service, or
person not connected with the com-
pany sponsoring the program. In
television, where the problem ap-
pears to be increasing, display of a
brand name or a brand-name prod-
uct can be an even more effective
"plug" than aural mention of the
name.
The president of radio's BAB
suggested the following as prob-
ably the most enlightened policy
for a broadcaster to follow with re-
spect to acceptance or rejection of
planned plugs:
"When you give a plug, make
sure it's given for value received
by the station or network and that
it's not a giveaway or plug to an
otherwise qualified advertiser or to
a promoter or client who is making
money on your free time."
In other words: Get an equitable
return for each plug, or don't
give it.
Mr. Ryan conceded that the
"sneak plug" may be slipped in ad
lib, with the broadcaster having no
opportunity to eliminate it in ad-
vance. These plugs, it has been
shown, result almost invariably in
"gifts" to the persons who slip
them in, whether the reward is of-
fered in advance or not.
The BAB chief felt, however,
that the big appeal of the reward
to the writer, performer, producer,
etc., lies not in its monetary
value, but in "the idea of getting
something for free." More than
that, he said, the person "who could
afford to buy" is probably the most
vulnerable to the attraction of "for
free" items. Mr. Ryan explained:
"A special greeting at the door
by Pierre and a big dinner for the
entire party ... a big, big box of
sweets addressed to Mrs. Writer,
Producer, Commentator or Come-
For 'Free Plugs
dian ... a weekend at Broiling
Su'nhur Springs ... a delicious
ready-to-eat, melt-in-your-mouth
ham ... a waterproof, drop-on-the-
concrete -proof 21-jewel watch — ■
these are the tools of the 'free
plugger.'
"If we can inculcate a sense of
values and ethics in the people who
are tempted by these things, then
we will have resolved most of the
'for-free' problems."
He added: "BAB would like to
hear broadcasters' opinions on all
phases of this problem."
It is a subject, Mr. Ryan assert-
ed, on which BAB received frequent
complaints.
Some queries, he reported, deal
with a different sort of "plug" —
the requests, for example of a great
number of industries, individually,
for radio stations' observance of a
"national" day or week paying-
tribute to whatever industry is
making the request.
Very often, he said, the indus-
tries making such requests empha-
size pointedly that stations are
obligated to do this sort of thing
from a purely public service stand-
point. BAB's advice, when it's
asked for, is for the station to
schedule such a "day" — but to sell
time in connection with it.
BROADCASTING • Telecasting
June 16, 1952 • Page 25
NEW SURVEY SHOWS
RADIO'S BIGNESS
LAST Oct I, BROADCASTING • TELECASTING published a
survey which caused wide comment because it proved that
more people were listening to the radio in Louisville, a city with
two big and energetic television stations, than ever listened before
TV came to town. Here's a second survey by the same researcher,
Dr. Raymond A. Kemper, professor at the U. of Louisville and
head of Raymond A. Kemper Assoc., market research firm. Be-
tween June 1951, when the first Kemper study was made, and
March 1952, the time of his new one, television ownership in
Louisville has increased from 37% to 57%. What has happened
to radio in that interval?
# Radio set ownership has increased by .56 sets-per-family.
# Portable sets now constitute 15.8% of all AM sets where-
as a year ago the proportion of portables to others
was only 4.8%.
# Non-portables added since the first survey have with-
out exception been installed in places where television
is not usually found — kitchens, bedrooms, etc.
# In a typical week, some 1,150,100 adult-hours are spent
in listening to auto radios in Louisville.
It all adds up to the fact that- though radio listening patterns
are changing (the audience is moving out of the living room to
other places that TV doesn't reach), radio is still big and ap-
parently is getting bigger.
By DR. RAYMOND A. KEMPER
LAST JUNE, when we first re-
searched Louisville's 60-mile-mar-
ket, we concluded: "More people
are listening to radio over more
sets in 'Louisville Market' homes
and automobiles, than ever before."
During March of this year, we went
back to a majority of the house-
holds in the original cross-section
to evaluate changes and trends in
the market picture. And, again,
we can reach but one conclusion:
Louisville radio is BIG, and it
seems to be getting even bigger,
despite an amazing increase in TV-
ownership throughout the market!
For example, when we projected
the results obtained in March to
the estimated population of 315,000
households in the 60-mile-market,
we found. . . .
% There are now approxi-
mately 897,750 AM sets (in-
cluding, 620,550 non-portable
receivers, HI, 750 portable
sets and 135,450 auto-radio
sets) among an estimated 308,-
000 radio-households in the '
market.
% Among these radio-fam-
ilies, there are approximately
1,139,600 people (317,250 are
adult men, 415,800 adult wom-
en and 243,300 children be-
tween 5 and 18) potentially
available as a listening audi-
ence, in their homes and/or in
their radio-equipped cars.
@ The 126,700 auto-radio
families (some with more than
one radio-equipped car and
truck) make approximately
4,117,570 separate trips in
their family-owned autos and
trucks during a typical 7-day
week. And, during the course
of these trips (which average
some 57.4 minutes, including
'parking') they contribute
about 864,700 adult man-hours
of listening to the total radio-
listening in the market during
a typical week.
# And, all of this is in the
face of an increase in TV-
ownership from 37% in June,
to 55% in March.
There can be little doubt that
though the patterns of radio lis-
tening are changing, radio, as an
effective advertising medium, is
solid. And, as the logic of the
situation clearly indicates, radio
can do nothing but become even
more solid.
Here's why: Radio reaches into
the hard-to-get-to places and, par-
ticularly during the summer
months, customers cloister in those
hard-to-get-to places. And, in
these 'hard-to-get-to' places, radio
picks up most of the marbles. The
listener cannot lug his TV set with
him on a family picnic, nor is he
very likely to bring along news-
papers or magazines to read. But
he can bring along the 'portable'.
And he can listen to his auto-radio
as he drives along to the rustic
retreat. So, if there is anything to
this idea of a 'summer hiatus', it
certainly doesn't apply to present-
day radio. If anything, radio is
even more vital in the summer —
assuming that broadcasters are
programming something worth lis-
tening to.
Search for Facts
Our March study was, in one
sense, a re-test, designed to evalu-
ate changes in the market. In June
of 1951, we personally interviewed
adult respondents in a 3,500-house-
hold sample representative of the
60-mile-market. In March, we went
back to some 2,800 of the house-
holds in the original sample — with
a mail-questionnaire, this time —
and we came up with some very
interesting data. This second study
was one of a continuing series, and
as in June, it was sponsored by
WAVE (Louisville's NBC affili-
ate), not as a 'popularity contest',
but as an honestly-designed effort
to obtain valid and reliable facts.
First, we selected at random but
within spatial and demographic
proportions 2,800 households from
the "Louisville . 60-Mile-Market"
panel used in June, 1951. Each of
the sample homes had been meas-
ured during the June survey. Mail-
questionnaires were sent out — in
14 representatively proportioned
'mailings', between March 9 and
March 22 — to each household, and
(following a series of seven 'follow-
up' mailings to non-respondents)
by April 6 some 1,044 usable ques-
tionnaires had been returned us,
for a percentage of 37.3%. This
relatively high return, no doubt,
was due to the unique premium
offered respondents.
For each questionnaire returned
to us in a usable condition prior
to a set time-limit, we offered to
pay 25 cents to a medical charity of
the respondent's own choice. The
questionnaires were pre-coded to
allow for the identification of re-
spondent-households and of non-
respondents. They were sent out
via first class mail, in order that
we might obtain some idea of how
many panel members had changed
their places of residence during the
nine-month period.
Comparable Samples
We were particularly gratified
by another aspect of the 'return'.
The original 2,800-household 'mail
sample' had been carefully propor-
tioned (spatially and by city-town-
farm distribution) to represent
the best available estimates of pop-
ulation parameters (e.g., 1951 Esti-
mates, Consumer Markets). The
sample of returned questionnaires
(see Table I, page 92) was essen-
tially similar to the original sample,
in terms of spatial and city-town-
farm distribution. On the basis of
this similarity, coupled with the
similarity between the two samples
in respect to demographic data, we
may reasonably assume that the
cross-section is essentially repre-
sentative of the 315,000-household
population of the 60-mile-market.
When we compared the "average
number of AM sets-per-family"
statistics, for June (1951) and
March (1952), we found:
Q There has been an overall
increase of 0.56 sets-per-
family, during the interim
period.
® Portable sets now consti-
tute a larger nortion of the
total (15.8%" of all AM
sets), than they did in June
(4.8% of all AM sets).
# Newly added (non-port-
able) in-the-home receivers
have been placed, without
exception, in rooms and
other places where tele-
viewing is highly improb-
able . . . kitchens, bed-
rooms, utility rooms,
barns, etc.
Where, in June of 1951 the 1,044
households had averaged 2.29 AM
sets-per-family, they now average
2.85 AM sets-per-family.
'Average Sets-Per-Family in:
June (1951) March (1952)
In-The-Home (non-
portable) Sets 1.73 1.97
Portable AM Sets 0.11 0.45
Auto-Radio Sets 0.45 0.43
Total AM Receivers 2.29 2.85
And, portable sets have con-
tributed a disproportionate share
(0.34 sets-per-family) to this total
0.56 sets-per-family increase.
Where in June 1951 portables
made up only 4.8% of the AM sets
owned by the sample households,
they now constitute 15.8 % of all
AM sets in the cross-section (See
chart II, next page.)
When we asked, as we had in
June, where AM sets were placed
in and about the home, we dis-
sovered that all newly-added (non-
portable) in-the-home sets have
been placed, without exception, in
rooms and places that are virtually
inaccessible to TV. (See chart I,
next page.)
Just as in June, we continued
our attempts, in this March study,
to help design some new approach
Dr. KEMPER
Page 26 • June 16, 1952
BROADCASTING • Telecasting
CHART I— RADIO SETS AND LISTENERS ARE MOVING AWAY FROM TV RECEIVER SITES
The number of sets in the home is
growing, but the newly added sets
are being placed in rooms where
television is seldom if ever found.
Note in chart at right how the per-
centage of sets in kitchens, chil-
dren's bedrooms and "other" places
such as utility rooms, work rooms,
bathrooms, etc. has been rising.
Meanwhile, the percentage of ra-
dios in living rooms, where most
TV viewing takes place, has de-
clined from h3.3% in June, 1951,
to 37.6% in March, 1952.
to the traditional research method-
ology, something by means of which
we might obtain some equitable,
valid and reliable measurement of
radio's circulation.
For some time, we have been of
the opinion that radio's reputa-
tion has been most hurt by its
supposed friends, the 'program
raters'. In a talk before District 7,
NARTB (Nov. 9, 1951), we at-
tempted to point-out the obvious
fact that . . . "Ratings are rotten
research". And, for two major
reasons:
(1) Because of sampling limita-
tions, or precision-of -measurement
limitations, or both, none of the
"program rating" methods in pres-
ent use can possibly provide a true
and reliable picture of radio's cir-
culation. No "ratings" (except, per-
haps, the infamous "diary" meth-
ods) , in present use, include lis-
tening reports from non-urban
areas, and, in most markets, it is
in just these farm and rural non-
farm areas that TV has made its
least serious inroads. Most "rat-
ings" (again excepting "diaries")
do not include listening involving
secondary-sets (tertiary, quater-
nary, etc.) in-the-home but in
places removed, barns, garages,
utility rooms, etc. And, no rating
system now in use can possibly in-
clude adequate and reliable meas-
urement of listening that takes
place in automobiles.
Radio Short-Changed
(2) And, secondly, because they
place the broadcaster on a different
and distinctly unfair 'medium
measurement' basis, because they
require the broadcaster to justify
his circulation on one criterion,
while his competition, the publish-
ers and display people, are able to
justify their circulation on a dis-
similar and much less stringent
basis, "program ratings" are the
very determinants of radio's sickly
reputation.
Just as we did in the June study,
we continued in this March study
to design and (we hope) make more
precise and usable a research
methodology which may eventually
lead to the really valid and reliable
measurement of radio's true effec-
tiveness as an advertising medium.
In June, as some of you will re-
call, we accomplished two things:
(1) We measured radio's circula-
tion on the basis of the same cri-
terion used by the publishers and
the display people (volume of
'unit circulation') , and we found
that radio led the pack; (2) We
measured newspapers and maga-
zines on the basis of the same cri-
terion now used to measure radio's
circulation ("readership" of spe-
cific items), and, again, radio led
the rest!
Double Standard Bad
Having — in our own opinion, at
least — clearly indicated that the
present "double standard" for
media measurement is inequitable,
and that it consistently and system-
atically acts to the detriment of
the broadcaster, we were ready to
look for some sound path out of
the methodological morass in which
radio research now finds itself.
In addition to bringing our
"radio set distribution and place-
ment" data up to date, we at-
tempted to accomplish two new
measurements in this March study :
(1) We obtained information
about the number of people avail-
able (that is, "in the home, and
awake") to radio, hour-by-hour
throughout the broadcast day.
(2) We attempted to obtain a
valid and reasonably usable evalua-
tion of the nature and extent of
the auto-radio listening in the mar-
ket.
To bring out the information for
the first of these, we asked the
following questions in series:
Including: yourself, how many
people are there in your regular
household? (The respondent was
required to classify the regular
members of the household in
these categories : adult men, adult
women, children to 5 years, chil-
dren between 5 and 9 years, chil-
dren between 10 and 14 years and
children between 15 and 18 years.)
The results obtained with this
question, in terms of the "typical
market household," are summar-
ized as follows (figures in paren-
theses are projections of the
statistics to an estimated popu-
lation of 315,00 households in the
60-Mile Market) :
There were 1.03 adult men per
household (324,450); 1.35 adult
women per household (425,250) ;
0.53 children to 5 years of age
per family (166,950) ; 0.35 chil-
dren 5-9 years per family (110,-
250) ; 0.29 children 10-14 years per
family (91,350), and 0.15 children
15-18 years per family (47,250).
Having determined the size and
the composition of a sample house-
hold, we followed with this ques-
tion:
In terms of what happened
YESTERDAY, how many of these
regular members of your house-
hold were IN THE HOME during
each of the one-hour periods
listed below?
DIRECTIONS: If no one was at
home during any particular
period, write the word "none"
across the row representing that
period. If some member of the
family was at home for all, or
more than half, of a one-hour
period, you should record it by
writing-in the number of men,
women and children in the spaces
of the row representing that
period. PLEASE record some-
thing FOR EACH OF THE ONE-
HOUR PERIODS IN the list!
If any or all of the members of
the family were asleep during any
of the time-periods, please
CIRCLE the number (s) in that
interval that were asleep.
In Table II, page 92, we have
indicated the "average number of
household members, in the home
and awake, per market family,"
hour-by-hour, for a "typical week-
day," a "typical Saturday" and a
"typical Sunday." The subsample
mailings were spaced over a con-
(Continued on page 92)
CHART II— PROPORTION OF PORTABLE SETS IS GROWING
IN-THE-HOME jl '«'■ ■ •'
(non-portoble ) j|j ^ | | j
AUTO
^RACWS^
PORTABLE
SETS
m
June 1951
2.29 AM
76.5%
19.7%
48
sets-per-family
19.1% 154%
There are more sets per, family now than in June, 1951, and more of the
sets are portables. Above chart shows how total sets-per- family have
increased and how proportions of non-portable, portable and auto sets
have changed.
June 16, 1952 • Page 27
BROADCASTING • Telecastin
ALL members of NARTB Radio Board attended Thursday
meeting in Washington, many for their first sessions as
directors. Present were (front row, I to r): Jack Todd,
KAKE Wichita; Henry B. Clay, KWKH Shreveport, La.;
Harold E. Fellows, NARTB president; Judge Justin Miller,
NARTB board chairman; Michael R. Hanna, WHCU-FM
Ithaca, N. Y.; Leonard Kapner, WCAE Pittsburgh; E. K.
Hartenbower, KCMO Kansas City; Harry W. Linder,
KWLM Willmar, Minn.
Second row: Thad Holt, WAPI Birmingham; John H.
DeWitt Jr., WSM Nashville; H Quenton Cox, KGW Port-
land, Ore.; Glenn Shaw, KLX Oakland; Robert T. Mason,
WMRN Marion, Ohio; Lee W. Jacobs, KBKR Baker, Ore.;
Ben Strouse, WWDC-FM Washington.
Third row: Kenyon Brown, KWFT Wichita Falls, Tex.;
Paul W. Morency, WTIC Hartford; A. D. Willard Jr.,
WGAC Augusta, Ga.; William H. Fineshriber Jr., MBS;
Albert D. Johnson, KOY Phoenix, Ariz.; E. R. Vadebon-
coeur, WSYR Syracuse; Hugh B. Terry, KLZ Denver.
Fourth row: Harold Essex, WSJS Winston-Salem, N. C;
Stanley R. Pratt, WSOO Sault Ste. Marie, Mich.; William
C. Grove, KFBC Cheyenne, Wyo.; Merrill Lindsay, WSOY
Decatur, III.; William B. McGrath, WHDH Boston; C. E.
Arney Jr., NARTB secretary-treasurer; Edgar Kobak,
WTWA Thomson, Ga.
CENSORSHIP FIGHT Vo*ed by NARTB Board
By J. FRANK BEATTY
NARTB will meet head-on all ef-
forts of Congress and the FCC to
censor programs, suppress the right
to cover public events or destroy
property rights.
The two NARTB directorates-
Radio Board and Television Board
— decided last week to fight such
crippling proposals as bans on news
coverage of House and Senate ses-
sions or censorship of programs.
They decided, too, to ask FCC to
reverse its recent order putting sta-
tions and networks in regulatory
irons if they don't allow program
rebroadcasts by other stations (see
rebroadcast story page 49).
The Radio Board held a long one-
day session Thursday at the May-
flower Hotel, Washington, complet-
ing the business at one sitting
though a two-day agenda had been
scheduled. TV directors met Mon-
day-Tuesday at The Homestead,
Hot Springs, Va. (see separate
story page 36).
Both boards lauded President
Harold E. Fellows and the asso-
ciation staff for their opposition to
the resolution (S. Res. 319) intro-
duced in the Senate by Sen. Patrick
A. McCarran (D-Nev.), proposing
to amend Senate rules. The plan
would prevent direct or delayed
radio or television coverage of Sen-
ate floor or committee proceedings
[B*T, May 26].
The boards heard a legislative
report on the status of the Gathings
resolution (H. Res. 278) calling for
an investigation of radio and TV
programming. Hearings were start-
ed in early June by a special House
subcommittee [B#T, June 9], under
chairmanship of Rep. Oren Harris
(D-Ark.). President Fellows and
John E. Fetzer, owner-operator of
the Fetzer radio-TV stations, are
scheduled to appear before the
Harris subcommittee late this
month.
Ralph W. Hardy, NARTB gov-
ernment relations director, told the
Radio Board Thursday that more
than 80 pieces of legislation affect-
ing the broadcast field are pending
in Congress. He said much of the
legislation is of a restrictive nature
and even enters the sphere of cen-
sorship.
The Radio Board adopted a reso-
lution endorsing the Advertising
Research Foundation plan to set
up an industry yardstick of audi-
ence measurement. A research reso-
lution had been sidetracked at the
NARTB Chicago convention and
referred to the board.
The original resolution had
pointed to the need for accurate
information on audience and sta-
tion circulation in an increasingly
competitive advertising sales mar-
ket.
Earlier in the week the TV
Board had tabled a proposal to
allocate $10,000 for a measurement
study by ARF, cooperatively repre-
senting media, advertisers and
agencies, pending receipt of a re-
port from Edgar Kobak, WTWA
Thomson, Ga., ARF president.
Broadcast Advertising Bureau has
granted ARF $15,000 for the study.
A fiscal year budget totaling
around $567,000 was approved.
This is about $30,000 over the ten-
tative budget approved on a three-
month basis at the board's Febru-
ary meeting. The budget report
was submitted by Harold Essex,
WSJS Winston-Salem, N. C, chair-
man of the Finance Committee,
which met Wednesday.
Application of 89 radio and 30
television stations under the com-
bination dues plan were approved.
This plan provides discounts for
commonly owned station if all are
in membership. Enjoyment of
retroactive discounts to last April
1 will be granted on applications
received up to Aug. 31 deadline.
Michael R. Hanna, WHCU Itha-
ca, N. Y., reported on progress
of the effort to obtain easing of
the antiquated FCC transcription
rule. He heads a committee that
has been in touch with FCC. The
group asks elimination of many of
the transcription identifications in
line with progress of the art.
William C. Grove, KFBC Chey-
enne, Wyo., and Bernard Koteen,
attorney, reported on the petition
of the association for relaxed en-
gineering rules governing radio
operators and remotely controlled
transmitters.
A problem of growing industry
importance — multiplicity of meet-
ings— will be studied by a special
committee. Industry groups holding
series of meetings all over the na-
tion include NARTB, Broadcast
Advertising Bureau, Broadcast
Music Inc., Associated Press and
others.
The committee is to propose ways
of cutting down time and travel
costs entailed in attendance at
various types of broadcast indus-
try meetings.
Richard P. Doherty, NARTB
employe-employer relations di-
rector, reported on his activity as
a delegate to the International
Labor Organization conference
held in Geneva recently.
The Radio Board voted to join,
and contribute financially, to
American Council on Education for
Journalism, which accredits jour-
nalism curricula in college.
Ben Strouse, WWDC Washing-
ton, chairman of NARTB's FM
Committee and an FM director,
reported on the FM Promotion
Plan conducted jointly with Radio-
Television Mfrs. Assn. (see FM
story page 59). Mr. Strouse re-
ported on behalf of J. H. Smith
Jr., NARTB FM Dept. director.
INDUSTRY 'MORALS' REPLY
Set June 25
SPOKESMEN for radio and TV
broadcasters will face a congres-
sional subcommittee June 25 and
26 to answer allegations that
broadcast programs are "immoral"
and offensive to the American
public, it was announced last week.
Bulk of the testimony, to be pre-
sented to Rep. Oren Harris (D-
Ark.) and other members of the
House Interstate and Foreign Com-
merce subcommittee probing pro-
grams, will be given by NARTB
officials. Also scheduled to appear
will be CBS and NBC representa-
tives.
NARTB witnesses scheduled are
understood to include Harold E.
Fellows, president; Thad Brown,
TV director, and Ralph Hardy, gov-
ernment relations director. Lead-
ing off will be Michigan radio-TV
station owner John E. Fetzer,
chairman of the NARTB Television
Code Review Board.
Also due to be heard, but not yet
scheduled, are the FCC spokes-
men. It is understood the Brewers'
Foundation also has asked for a
chance to appear.
In the three-day hearing two
weeks ago, the Harris subcom-
mittee heard a score of witnesses,
the majority of whom decried beer
and wine commercials and drinking
scenes in programs on radio and
TV [B»T, June 9].
Other witnesses, including Rep.
E. C. Gathings (D-Ark.) who spon-
sored the resolution authorizing
the investigation, objected to what
they called "indecent" and "horror"
programs. Among objectors was
Paul Harvey, ABC news commen
tator.
Opening sessions of the hearing
heard Rep. Gathings use turn-of-
the-century phraseology to describe
a dance act he witnessed on TV,
The words he used were "hootchy-
cootchy" and "shimmy."
Rep. Gathings is to be named this
week as chairman of a select sub-
committee to investigate "filthy"
books and pictures. In his original
resolution, the Arkansas lawmaker
asked for a select committee to
investigate the moral level of all
media — books, pictures, radio and
TV. At the insistence of the House
(Continued on page 52)
Page 28 • June 16, 1952
BROADCASTING • Telecasting
POLITICS ON RADIO-TV
Pre-Convention Action Worms Up
WHILE RADIO and television
edged ahead with intricate plans
for coverage of the national polit-
ical conventions next month, the
politicians last week evidenced — in
one case by a challenge to the le-
gality of commercial sponsorship
— further mounting faith in the
broadcast media as instruments to
influence voters.
The Progressive Party, wanting
more detailed coverage of its own
convention, served notice late
Thursday that it would take action
charging "four major radio-TV
networks" with discrimination and
also challenging their right to sell
their coverage to sponsors.
TV Will Sway Votes
There were other evidences of
superlative political belief that
sight-and-sound reporting, espe-
cially with television operating
nation-wide, will sway votes this
summer and fall as votes have not
been swayed before (see editorial,
page 56). For instance, there were:
0 The prompt and vigorous de-
mands of both Sens. Robert A. Taft
(R-Ohio) and Estes Kefauver (D-
Tenn.) for network time equiva-
lent to that provided Gen. Dwight
D. Eisenhower in his Abilene speech
[B*T, June 9] — demands that paid
off last week, at least in part, for
both men.
O The demands by Eisenhower
backers who, incensed by what they
considered a Taft "steal" of dele-
gates in Texas and other southern
states, insisted that the proceeding
of the Republican Convention Cre-
dentials Committee's session on
delegate contests be opened to both
radio and TV so that as many vot-
ers as possible might hear and see.
# The radio plan unveiled
Thursday by Democratic Candi-
date W. Averell Harriman to ex-
pand his "personal" appearances
through exclusive transcribed "in-
terviews" in which he would an-
swer, on tape, questions sent him,
also on tape, by local station news-
men in some 100 cities to which
the offer was extended.
# Vice President Alben W.
Barkley's tribute to TV in a letter
in which he told Nathan Lord, gen-
eral manager of WAVE-TV Louis-
ville, that television will "play a
larger part in the campaign this
year than ever before. . . . There-
fore, it is important that the Dem-
ocratic Party be in a position to
take advantage of this new means
of pubilicity and information since
many people would be governed by
the appearance and manner of the
candidates."
® Democratic Candidate Ke-
fauver's expressed view that tele-
vision may eliminate decision-mak-
ing in smoke-filled rooms: "By
bringing the conventions into mil-
lions of homes it will help to bring
politics out into the open. . . .
Television will help produce open
political decisions openly arrived
at. In doing this it will merit the
grateful thanks of all people."
The New York Times also lauded
the value of television in politics.
In its editorial, "TV as a Political
Force", the Times said:
The TV audience is now nationwide
for the first time in a national cam-
paign, and the camera is also newly
ubiquitous. Television will watch the
political conventions in Chicago. It
will examine the spellbinders. It makes
a goldfish bowl out of every rostrum.
It applies the litmus test to shenani-
gans, phonies and plain bores. It
separates the men from the boys. . . .
It is one thing for a candidate to
mount the platform and read a speech,
which he himself may or may not have
written. It is another thing for him
to face a roomful of newspaper men
and submit to informed critical ques-
tioning. In no respect has television
made a greater contribution of public
service, perhaps, than in putting a press
conference on the air. The public is
able at first-hand to measure the forth-
rightness, the courage or the evasive-
ness of a candidate. It watches while
the subject speaks on topics he might
prefer to avoid. It catches all the
hesitations and the nuances.
The Progressive Party's "Legal
Actions" were to be filed with FCC
and Attorney General James Mc-
Granery and were to be announced
at a news conference Friday after-
noon, according to notices distrib-
uted to newsmen late Thursday.
Progressive Party Secretary and
Campaign Manager C. B. Baldwin,
who sent out the invitations to the
Friday news conference, said the
complaints would charge the net-
works with discrimination "in vir-
tually blanking out the Progressive
Party Convention in Chicago July
4, 5 and 6 while devoting up to 96
hours each to the two major par-
ties." The GOP Convention gets
under way in Chicago July 7 and
the Democratic Convention opens
there July 21.
In his invitation, Mr. Baldwin
also said "the right of the net-
works to solicit and contract for
commercial sponsorship of political
campaign coverage, involving such
costs as $1.5 million for convention
coverage by one network alone,
now subsidized by existing con-
tracts with large commercial spon-
sors will be legally challenged in
these actions."
He said the news conference
would be conducted by himself and
David Rein, Washington attorney
who, he reported, will handle the
case before FCC and the Justice
Dept.
Win Partial Victories
In the Taft-Kefauver joust with
the networks via FCC in an effort
to secure broadcast time similar to
coverage of the Eisenhower Abilene
speech, both candidates had won
partial victories late last week.
NBC radio, NBC-TV and CBS-TV
offered Sen. Taft (who accepted) a
7-7:30 p.m. spot on Thursday, while
both radio and television networks
of NBC offered Sen. Kefauver an
evening half-hour for July 1 and
CBS Radio and CBS-TV on Thurs-
day offered him a half hour at a
time to be mutually worked out.
Following receipt of the offer
(Continued on page 68)
McFARLAND Bill
Derailment Is Thwarted
Berryman in Washington Evening Star
BROADCASTING • Tele
FATE of the McFarland Bill
(S 658) gyrated wildly last week
when it was displaced on the House
floor calendar on Tuesday ostensi-
bly to permit debate on the $2
billion military construction bill.
On Thursday, it was reported that
the measure, heavily opposed by
the FCC, would be rescheduled for
House action tomorrow (June 17).
Mysterious goings-on which saw
the bill yanked from the House
"program" in what is understood
to have been White House pres-
sure, so nettled sponsor Sen. Ern-
est W. McFarland (D-Ariz.) and
other interested legislators that
an offensive was immediately
launched to ensure consideration
of the measure before Congress ad-
journs— aimed for first week in
July.
Sen. McFarland, who is also
Senate Majority Leader, conferred
with Presidential Special Counsel
Charles S. Murphy, House Majority
Leader John W. McCormack
(D-Mass.), House Majority Whip
J. Percy Priest (D-Tenn.) and Rep.
Oren Harris (D-Ark.), communica-
tions subcommittee chairman of
the House Interstate & Foreign
Commerce Committee, who is re-
sponsible for the bill on the floor.
Differences were "adjusted" and
a pledge to reschedule the bill
was given to the Arizona Senator.
What prompted the attempt to
sidetrack the bill could not be
learned at first hand. Consensus
of Capitol Hill observers was that
the FCC "reached" the White
House with its objections. The
White House, through Mr. Murphy,
then is believed to have requested
Rep. McCormack to withdraw the
bill from the House schedule.
Major FCC objections were to
the provisions (1) separating staff
and Commissioners, (2) requiring
that a 30-day notice be given be-
fore it could set an application for
a hearing or grant it without a
hearing, and (3) forbidding it to
discriminate against newspaper
applicants [B«T, May 12, 5].
Protection Against Libel
Fact that it was revealed that
"adjustments" will be made —
presumably by amendments from
the floor — seem to indicate that
some of these provisions may be
revised or eliminated altogether.
It was also learned that among
other amendments expected to be
offered by Congressmen is one de-
signed to protect stations against
the dangers of libel suits for re-
marks made over the air by candi-
dates.
According to Section 315 of the
Communications Act, stations are
not permitted to censor speeches
by political candidates — but there
is no protection for the station
against libel suits.
Pending in Congress is a bill
(HR 7062) by Rep. Walt Horan
(R-Wash.) which would safeguard
broadcasters from libel uttered
over their stations by political
candidates [B»T, March 17]. Also
pending is a bill with similar pro-
visions (HR 7756) by Rep. Pat
Sutton (D-Tenn.). A bill (HR
7782), permitting stations to cen-
sor libelous and defamatory matter
from candidates' speeches, was in-
troduced last month by Rep. Joseph
H. O'Hara (R-Minn.). On the
Senate side, Sen. Edwin C. Johnson
(D-Col.), chairman of the Sen-
ate Interstate & Foreign Commerce
Committee, which handles - radio-
TV matters, submitted a bill
(S 2539) which would require that
candidates post a bond to protect
the station from libel actions.
Bound to be heard, it appears,
will be angry Congressmen's com-
plaints about rates charged them
in political campaign years. The
fact that most stations charge can-
didates national rates, instead of
local charges, has aroused the ire
of many legislators.
Efforts are being made to ascer-
tain who was responsible for the
privately-admitted "terrible mis-
take" in withdrawing the McFar-
land Bill from the House floor
calendar. Proponents of the bill
were struck by the action of the
White House in interceding in the
matter before the more normal
procedure of expressing the Presi-
dent's displeasure by a veto. In
the course of his check into the
reasons for the displacement of
his bill, Sen. McFarland reportedly
(Continued on page 69)
June 16, 1952 • Page 29
AFA UPHOLDS
Advertisers' Riqht to Defend
THE RIGHT of American indus-
try to use advertising to defend
itself against "hostile acts or as-
sertions" of government officials
was upheld in a vigorously-worded
resolution adopted by the 48th an-
nual convention of the Advertising
Federation of America last week
in New York (also see story, page
74).
Another AFA resolution reaf-
firmed the organization's "approval
and support of voluntary measures
taken by media, agencies, trade as-
sociations and business leaders in
maintaining the highest stand-
ards of truth, helpfulness and con-
duct in all advertising functions
and practices" and called on the
AFA board to establish a commit-
tee to create "a pattern and plan"
whereby the principles of good ad-
vertising "may be implemented and
NATIONAL NIELSEN RATINGS
TOP RADIO PROGRAMS
(Total U, S. Area, Including Small-Town,
Farm and Urban Homes — and including Tele-
phone and Non-Telephone Homes)
Regular Week May 4-10, 1952
NIELSEN RATING*
Current
Rating
Current Homes
Rank Program %
EVENING, ONCE-A-WEEK (Average For
All Programs) (4.9)
1 Lux Radio Theatre (CBS) 11.1
2 You Bet Your Life (NBC) 10.0
3 Jack Benny (CBS) 9.6
4 Charlie McCarthy Show (CBS) 9.3
5 Amos 'n' Andy (CBS) 9.2
6 Dragnet (NBC) 8.8
7 Big Story (NBC) 8.4
8 Fibber McGee & Molly (NBC) 8.3
9 Our Miss Brooks (CBS) 7.9
10 Great Gildersleeve (NBC) 7.4
EVENING, MULTI-WEEKLY (Average For
All Programs) (3.1)
1 One Man's Family (NBC) 5.0
2 Lone Ranger (ABC) 4.6
3 News of the World (NBC) 4.2
WEEKDAY (Average For All Programs) (3.7)
1 Our Gal, Sunday (CBS) 7.1
2 Romance of Helen Trent (CBS) 6.9
3 Arthur Godfrey (Liggett & Myers)
(CBS) 6.8
4 Big Sister (CBS) 6.5
5 Ma Perkins (CBS) 6.3
6 Pepper Young's Family (NBC) 6.1
7 Arthur Godfrey (Nabisco) (CBS) 5.8
8 Right to Happiness (NBC) 5.8
9 Guiding Light (CBS) 5.7
10 Backstage Wife (NBC) 5.7
DAY, SUNDAY (Average For All
Programs) (1.9)
1 Martin Kane, Private Eye (NBC) 3.8
2 Hollywood Star Playhouse (NBC) 3.8
3 Shadow, The (MBS) 3.6
DAY, SATURDAY (Average For All
Programs) (2.8)
1 Stars Over Hollywood (CBS) 5.6
2 Theatre of Today (CBS) 5.3
3 Grand Central Station (CBS) 4.8
(*) Homes reached during all or any part
of the program, except for homes listening
only 1 to 5 minutes. For 5-minute programs.
Average Audience basis is used.
Copyright 1952 by A. C. Nielsen Company
Page 30 • June 16, 1952
continued."
Robert M. Gray, advertising and
sales promotion manager of Esso
Standard Oil Co., New York, and
general chairman of the AFA con-
vention, was elected AFA board
chairman; Rita Eastman, public
relations director of Van Sant,
Dugdale & Co., Baltimore, was
elected secretary, and Ben R. Don-
aldson, advertising and sales pro-
motion director of Ford Motor Co.,
Dearborn, Mich., was re-elected
treasurer by the AFA board of
directors.
Elected to Board
The AFA membership, at a Tues-
day business meeting, elected to
the board of directors: Martin
Lundy, national retail sales promo-
tion and advertising manager,
Sears, Roebuck & Co., Chicago;
Frederic Schneller, vice president,
D'Arcy Adv. Co., St. Louis, and
Graham Patterson, publisher, Farm
Journal and Pathfinder, Chicago,
previously AFA board chairman.
Re-elected to the board were:
Vernon Brooks, associate business
manager, New York World Tele-
gram & Sun; Fairfax M. Cone,
president, Foote, Cone & Belding,
Chicago; Henry G. Little, execu-
tive vice president, Campbell -
Ewald Co., Detroit; George S. Mc-
Millan, vice president, Bristol-My-
ers Co., New York, and Ralph
Smith, vice president, Sullivan,
Stauffer, Colwell & Bayles, New
York.
The Council on Advertising
Clubs on Tuesday elected as chair-
man, Franklin R. Hawkins, Libby-
Owens-Ford Glass Co., Toledo, and
as vice chairmen: Dale Rogers, ad-
vertising manager, Mid-Continent
Petroleum Corp., Tulsa, and James
Spillan, Benjamin Eshleman Co.,
Philadelphia. Mrs. Mabel Oben-
chain, Midwest advertising and
promotion manager, Famous Fea-
tures Syndicate, Chicago, was elect-
ed chairman of the Council on
Women's Advertising Clubs. By
virtue of these offices, these four
become AFA vice presidents.
AFA Resolution
The AFA resolution declared that
"freedom of advertising is as nec-
essary to the preservation of our
democratic system as is freedom
of all other avenues of information
and education" and that "advertis-
ing of a factual nature, published
in good faith and with proper
identification by any American
business or industry desiring to
present its case before the bar of
public opinion, is vital to preserve
our American heritage and the
freedom of speech and press guar-
anteed under the Constitution." The
resolution noted that "certain
spokesmen of the federal govern
ment, including the President of
the United States, have questioned
the right of American business and
industries to defend themselves
against hostile acts or assertions
of those in positions of power,
through advertising or other estab-
lished means of communication."
Calling this type of advertising
"not only proper but necessary in
the conduct of American business/
the AFA resolution protests "the
criticism and implied denial of the
rights of American business and
industry to present facts and opin-
ions to the public through adver-
tising and other appropriate chan
nels." It further urges "the vigor
ous support of all those engaged in
the business of advertising includ
ing media, agencies and manage-
ment, to defend the right stated
herein; and in pursuance thereof,
that each member of AFA and its
member clubs petition their repre-
sentatives in the U. S. Congress to
use every remedy at their command
to defeat any effort whatsoever to
curtail or restrain the legitimate
use of advertising by any Ameri
can citizen, business or industry.'
ECONOMICS OF CBS Alexander to Make Study
IN a move calculated to bolster
long-range planning for its radio
and television networks, CBS last
week named Sidney S. Alexander,
chief of the gen-
jgHpw eral analysis sec-
jJlf^V tion of President
■■f \ Truman's Ma-
inflBL* 4 terials Policy
Commission, as
its economic ad-
viser, a new post.
Mr. Alexander's
first assignment,
it was under-
Mr. Alexander stood, will be to
make an economic study of what is
generally regarded as CBS No. 1
priority problem — the network
radio situation, which already has
reached the point where another
round of rate cuts by all networks
is generally expected (also see story
page 23).
He joined CBS last Wednesday,
which leaves him relatively little
time to make an exhaustive radio
appraisal in advance of the July 2
"crisis conference" of top CBS Ra-
dio officials with representatives of
stations affiliated with the CBS
Radio Network [B*T, June 2, 9].
This meeting, called by George
B. Storer of Storer Broadcasting
Co. and eight executives of other
CBS Radio affiliates, will be pre-
ceded by a July 1 session in which
the affiliates will meet privately,
before the network executives are
called in.
The sessions, to be held in New
York, were set up by the affiliates
in consultation with network exec-
utives and their stated pupose is
to consider "the current network
radio situation," which to most
observers means the imminence of
further, perhaps substantial cuts
in network rates, at least for night-
time hours.
CBS Board Chairman William
S. Paley, CBS President Frank
Stanton and CBS Radio President
Adrian Murphy have agreed to
participate in the July 2 conference
with the affiliates, more than 100 of
whom have indicated they will be
represented. Mr. Stanton is abbre-
viating a European vacation in
order to be on hand.
No Specific Assignments
The formal announcement of Mr.
Alexander's appointment as CBS
economic adviser, issued by Presi-
dent Stanton, did not delineate
specific assignments for him.
"Through the preparation of
special economic studies," Presi-
dent Stanton said, "Mr. Alexander
will serve to further strengthen
CBS' long-range business planning
program."
Spokesmen reported, however,
that his job will be to make radio
and television business studies
similar to self-analyses which com-
panies in other fields conduct reg-
ularly as an aid to sound planning
for the future.
In his post with the President's
Materials Policy Commission, Mr.
Alexander has been working most
recently with CBS Chairman Paley,
who heads the Materials Policy
Commission but who now, for all
general purposes, is back at CBS
on a fulltime basis. All that re-
mains of his governmental assign-
ment is completion and presenta-
tion of the Commission's report —
which is expected to prove a
newsworthy document — to the
President.
Mr. Alexander joined the ma-
terials policy commission in April.
Before that time he had served
since 1949 with the International
Monetary Fund, where he reached
the post of acting chief of the re-
search department's finance divi-
sion.
Prior to his entrance into the
government service, he was an as-
sistant professor of economics at
Harvard U. and a lecturerer onj
economic problems of Occupied
Germany in the Staff Officers
Training Program at Columbia U.
In addition, he conducted several
years of research on the financial
structure of American corporations
for the National Bureau of Eco-
nomic Research.
During World War II, he headed
economic research on Europe for
the Office of Strategic Services .
holding the rank of first lieutenant)
in the Army. He also has served
as economic consultant to the Office
of Secretary of Defense, the Rand
Corp., the Economic Cooperation
Administration, the State Dept
and the Treasury Dept.
ROADCASTING • Telecasting
More Samfdet faom t&e
WHO
Gentlemen :
I want to express my thanks and ap-
preciation for the last several years of
public service that you have given to the
general public and also to motoring pub-
lic in general.
Many times in the past, your news as
to the weather and complete road con-
ditions has altered our course of high-
way travel. My only hope is that in the
near future, other states might follow
in your path to help in so complete a
safety measure. Regular weather re-
ports given out by most stations are not
enough to be of much help when over
the road truck traffic is depending on
positive conditions. You will probably
never hear of it, but your station has
saved the Trucking Industry many
thousands of dollars by its road con-
ditions report.
I, for one, was delayed in a nearby
state for two days because of icy high-
ways. Before starting I had tried to
contact local police and newspapers for
weather conditions and with little suc-
cess. The report was, colder. I could
not reach WHO as we were too far
away. If I could have reached your
station, I could have altered my route
and would not have had any additional
mileage. I also made a trip into the
snow area of South Dakota last winter
on the strength of your station's weather
report.
There are more motorists who depend
on WHO for their news and road con-
ditions than from any other source. I,
for one, am very grateful for having an
Iowa station that is interested in the
safety of its motoring public.
J. E. McCuixough
McCullough Transfer Co.
Mt. Pleasant, Iowa
Dear Mr. Woods:
Your courtesy in making it possible
for some movie scenes to be taken in
the WHO studio was greatly appreci-
ated. It was a joy to work with you
and members of your staff who co-
operated so fine in making arrangements
for this filming as well as participating
in it.
When the first contact was made with
you it was not our intention to spend so
much time in your studio. However, it
did mean a great deal to the folks from
the International Film Foundation as
well as for the other participants to be
able to take the other sequence of the
class also in the studio.
Thanks so much for your help and
if we may ever be of assistance to you
do not hesitate to call on the Extension
Service.
Sincerely yours,
Louise M. Rosenfeld
Assistant Director
Cooperative Extension Work
State of Iowa
Gentlemen :
I wish to extend to you the thanks of
our community for your announcements
for our school and also for the Lions
Club. It is a wonderful service. Your
coverage is nearly 100% here.
We heard you say how many an-
nouncements you made in those few
days. Would you mind sending me
that number?
Thanks so much.
Yours,
L. R. Welker
Pres., Murray School Board,
and also Lions Club Member
Murray, Iowa
Dear Sir:
Thank you very much for your won-
derful cooperation in scheduling our
spot announcements.
It is only through such a program
that we can hope to compile the statistics
necessary to carry on our work — to find
the cause and cure of multiple sclerosis.
Your valued assistance in helping us
achieve our aim is sincerely appreciated.
Cordially,
Cornelius H. Traeger, M.D.
Medical Director
National Multiple Sclerosis Society
New York, N.Y.
Dear Mr. Woods:
We want to thank WHO for the fine
cooperation in presenting the Quiz Kids
program on Saturday, March 11. We
have heard many excellent comments
about this program. We hope that it
measured up to your professional
standards.
The children seemed to enjoy them-
selves and we felt that they were re-
markably poised. All the WHO per-
sonnel with whom we worked were
most cooperative.
Thank you again for the opportunity
that you gave us to show our interest in
handicapped children and to demonstrate
their ability.
Yours sincerely,
Mrs. Dorothy Phillips
Executive Director
Society for Crippled Children
and Adults, Inc.
Des Moines, Iowa
Gentlemen :
I greatly appreciate your broadcasting
the program "The New Frontier." Such
programs should be an important factor
in the effort to eliminate prejudice. I
hope that they may continue.
Yours sincerely,
Erma X. Anderson
Des Moines, Iowa
/opnotch time buyers have told us their work some-
times makes them too "statistical" — sometimes makes
them forget that what they're really trying to buy is
listeners — confidence — friends.
Out here at WHO, we've created millions of friends
who know we have earned their confidence. Our mail-
bags prove it. So do our advertisers' sales records,
month after month and year after year. . . .
WIKI©
♦/or Iowa PLUS #
Des Moines . . . 50,000 Watts
Col. B. J. Palmer, President
P. A. Loyet, Resident Manager
FREE & PETERS, INC., National Representatives
STERLING DEFENDS
FCC Allocation Plan
STRONG DEFENSE of the FCC's
television allocation plan was made
last Friday by FCC Comr. George
E. Sterling- in an address to the
Maryland-District of Columbia Ra-
dio & TV Broadcasters Assn.
Mr. Sterling struck out at critics
of the FCC's Sixth Report and
Order, saying that their motives
were to get more VHF channels
into big cities, at the expense of
service to smaller communities.
"One of the basic duties of the
Commission in establishing the tele-
vision broadcasting service," he
said, "was to make television serv-
ice available to all the people. A
recognition of this important duty
was one of the prime considerations
which impelled the Commission to
establish a Table of Television As-
signments rather than permit in-
dividual applicants to pick any
channel they wished for use in any
community."
In what was interpreted as a
rebuttal to statements of Comr.
Robert Jones, who dissented from
the majority decision on TV assign-
ments, Comr. Sterling said:
"If we had permitted the assign-
ment of stations on the hit and miss
basis of fortuitous applications filed
by persons interested solely in the
coverage possibilities of their own
particular community, we would
undoubtedly not have met our ob-
ligation to make the best use of our
spectrum."
He defended the mileage separa-
tions prescribed in the Sixth Report
as intended "to insure that the out-
lying areas receive a high quality
picture." To attain the same ob-
jective, he said, the FCC had pro-
vided for greater antenna heights
and higher radiated powers which
"are needed so that the stations
may make effective use of the
potential service that can be
rendered by virtue of wide separa-
tions."
As to criticisms that mileage
separations in the VHF assign-
ments are too wide, Mr. Sterling
said:
"As a matter of fact, unless we
reduce separations substantially,
the number of additional assign-
ments that we would pick up by
reduced separations would be few.
And if we did take such action, we
would be employing separations
below those necessary to insure in-
terference-free service. We would
be right back in the ice age, flirting
with another 'freeze.'
"The memory of some men is,
indeed, short."
Despite other arguments ad-
vanced by critics, said Mr. Sterling,
"when all the smoke clears away,
the obvious reason why our critics
are urging narrower separations
is to get that additional VHF chan-
nel into the larger cities."
He said that the FCC recognized
that economic facts of life dictated
Radio Needs Muscle
MANY of us who grew with the
radio business, and who are now
also engaged in TV, still have
a warm spot in our hearts for
the old boy, even though he did
grow fat and sluggish in the
immediate pre-TV era. After
all, radio failings were common
human failings — not too much
woi'k had to be done to produce
a good living — and the fat
built up in rolls.
But radio's physique is basi-
cally strong, and now that some
of the fat has to be worked off
in the battle for survival against
this brash TV youngster, let's
assess the prospects.
First off — radio will always
be audio only, or it ceases to
be radio. So how interesting can
we make that audio? And here
is where radio has been given a
second chance that comes to few
who have been victims of easy
living. For now radio has the
best chance of its life to develop
as it began, as a service to its
own community. Freed of net-
work domination by nighttime
commercials, and certainly in a
more commanding position so
far as the daily schedule is con-
cerned, radio stations have the
opportunity of developing tune-
in, by the broadcasts of more
events that directly concern
their own community — they
have the opportunity of more
local spot news broadcasts— they
have the wonderful opportunity
of again working with the peo-
ple and things that make up
their immediate sphere of
activity.
If broadcasters can no longer
get all of the people all of the
time, they can attempt to get
all of the people some of the
BLAYNE RICHARD BUTCHER,
49, hos been in radio nearly half
his life. A native of Blackwell,
Okla., he entered radio in the late
1920's at WTAR Norfolk, Va. Up
to 1927, he served at WLVA
Lynchburg, Va., WGH Newport
News, WBAP Fort Worth, WLW
Cincinnati and WCAU Philadel-
phia. From 1934 to 1943, he was
radio director at Lennen & Mitch-
ell. He was radio-TV director at
the Newell-Emmett Co. (now Cun-
ningham & Walsh) from 1943 to
1950. During 1950-1951 Mr.
Butcher was a producer at KTTV
(TV) Los Angeles. Last year he
joined Cecil & Presbrey.
time, and in these days of plenty
of car and portable radios and
multi-set homes, they will main-
tain a sizeable audience worthy
of advertising attention. They
can try to interest the eye-
weary TV viewer, who is per-
Qlcupne Hutched
haps tired of being glued to his
screen, and who might like some
freedom of movement around
the house, without sacrificing
contact with what's going on
in the world, or without sacrific-
ing the possibility of escape
through entertainment.
And to digress for a moment,
why are radio stations, espe-
cially those with no TV affilia-
tion, so backward about using a
positive approach in competing
for their audience? There's a
welter of words about "promo-
tion," a lot of conversation
about the vast audience radio
still has, but few direct pitches.
Why doesn't radio bluntly say
to its listeners — "Rest your
eyes awhile — Have freedom of
movement around the house —
Use your imagination- — Young-
sters watching the kid shows?
Tune in the kitchen or bedroom
radio" — and other such phrases
that play up the advantages of
radio listening from the radio
station's viewpoint. Foolish in-
deed would be the advertiser
who didn't point up his legiti-
mate claims . . . what is radio
afraid of? This is a fight for
survival, and no legitimate holds
should be barred.
Radio should again go "grass
roots" and cater to the basic
interests of people. These in-
terests are the same as they
have always been. Interests in
themselves, their neighbors,
their community, and on up the
scale to state, national and in-
ternational affairs. In the first
three categories radio once did,
and again can do, an outstanding
job — a job that probably will
(Continued on page 9U)
that "television would start in the
larger cities most able to support
this new expensive medium of com-
munication.
"It is only if the Commission
chooses to disregard the interests
of the smaller cities and those re-
siding in outlying areas that it can
at this time, on the basis of the
engineering facts it now possesses
reduce the mileage separations in
order to permit additional assign
ments in larger cities."
WHOL RE-GRANT
Move Proposed by FCC
'PROPOSAL to re-grant WHOL
Allentown the construction permit
for a new station on 1230 kc with
250 w, fulltime in that city — made
five years ago — was contained in an
initial decision by FCC Hearing
Examiner Elizabeth C. Smith last
week.
Hearings were reopened when
the U. S. Court of Appeals in 1949
remanded the case back to the FCC
on the ground that its 1949 de-
cision did not take into account the
relative needs of Allentown and
Easton, Pa., for new service and
the relative abilities of the two
applicants to serve the greater
need.
The other applicant in the case
is the Easton Publishing Co. (Eas
ton Express) which operates
WEEX (FM).
Miss Smith found that the rec
ord "clearly shows" a greater need
for additional radio service in
Allentown than in Easton. She
also placed greater reliance on the
WHOL record than that of the
Easton applicant.
"The Allentown applicant pro-
poses a program service which is
geared to the needs and interests
of the community it would serve
and includes many local programs
not otherwise available to the com-
munity," Miss Smith ruled, "as well
as the network programs of the
Columbia Broadcasting System
which, too, are not otherwise avail-
able to the city of Allentown and
several other nearby cities which
would receive service."
The examiner declared that she
was unsure of Easton's program
proposals, since the applicant was
not certain whether it would affi-
liate with a network or not. She
also complained of the "evasive-
ness" of some of the Easton wit-
nesses. She mentioned that the
Easton Express had not carried
the program logs of WEST Easton,
but did those of its own WEEX
(FM).
Initial decision also revealed that
WHOL, which began operating late
in 1948, lost $15,223.64 in 1948,
$22,012.86 in 1949, made a small
profit of $2,548 in 1950 and an
estimated profit of $90,000 in 1951.
Between the first grant and the
new hearing, the ownership of
WHOL changed hands. WHOL is
now controlled by Victor C. Diehm
and associates. Mr. Diehm is gen-
eral manager and 25% owner of
WAZL-AM-FM Hazleton, Pa.
Page 32 • June 16, 1952
BROADCASTING • Telecastin
]
}
Politics
and
out-of-home
listening
Extra values this summer for
local RADIO news advertisers
The hottest election year in two decades means that news — the people's
favorite Radio fare — will pull bigger audiences than ever this summer.
With 23,500,000 auto radios and 34,000,000 secondary and portables —
people wherever they go will be listening to local Radio news.
For instance, did you know that:
"73% of all people with TV sets turn to the Radio for news?
Families with TV sets listen to their auto radios 7 times as
much in the afternoon as those without TV?"
These and other pertinent facts about local Radio news are in the "NEWS IS IN
THE SUMMER AIR" booklet available at your nearest NBC Spot Sales office.
NBC Spot Sales
30 Rockefeller Plaza, New York 20, N.Y.
CHICAGO CLEVELAND WASHINGTON
SAN FRANCISCO HOLLYWOOD
DENVER ATLANTA CHARLOTTE
representing radio stations:
WNBC New York
WMAQ Chicago
KNBC San Francisco
WTAM Cleveland
KOA Denver
WRC Washington
WGY Schenectady-
Albany-Troy
ROADCASTING • Telecasting
June 16, 1952 • Page 33
MBS, WOR-AM-FM-TV ph^al Se^ wtux renewed
Was First Racing Case
WITH THEIR executive lineup for
consolidated operations all set and
in effect [B°T, June 9], officials of
Mutual and WOR-AM-FM-TV New
York last week were working on
plans for early physical consolida-
tions.
Only moves definitely set late
last week called for the Mutual
program department — which under
the combined operations plan is
also the program department of
WOR radio — to move from the 19th
floor of 1440 Broadway to the 21st
floor of the same building, with the
combined Mutual-WOR radio and
TV advertising, research and pub-
lic relations department temporar-
ily occupying the space thus va-
cated on the 19th floor. Both MBS
and WOR are largely quartered in
the 1440 Broadway building al-
ready.
Program Duplication Seen
In addition to the physical re-
alignments, the consolidation is ex-
pected gradually to see greater
duplication of programs by Mutual
and WOR than has been the case
in the past. Program operations
were said to be high on the priority
list for detailed study.
The consolidation plan has been
expected since shortly after Gen-
eral Tire & Rubber Co. acquired
control of the WOR stations — and
with them, control of Mutual —
early this year.
The new executive lineup, dis-
closed 10 days ago and effective im-
mediately, was devised by top ex-
ecutives including General Tire's
Thomas F. O'Neil, Mutual presi-
dent and board chairman; Mutual
Executive Vice President William
H. Fineshriber Jr., who heads the
combined Mutual-WOR radio op-
erations, and J. Glen Taylor, long-
time General Tire executive and
now a vice president of its overall
radio-TV properties, Thomas S.
Lee Enterprises Inc. (including the
Yankee and Don Lee networks as
well as the WOR stations and about
58% of MBS stock).
Theodore C. Streibert, who has
headed the WOR stations, is under-
stood to be slated for special duties
in the overall Lee Enterprises or-
ganization, with one of his first as-
signments expected to be a TV film
syndication project. His new role
has not been officially announced,
however.
Authorities estimated that ap-
proximately 25 persons in the Mu-
tual and WOR organizations are
being released as a result of the
consolidation.
The Top Realignment
The new executive lineup is as
follows, aside from Mr. Fine-
shriber's responsibility for the com-
bined radio operations of Mutual
and WOR:
J. R. Poppele, WOR vice presi-
dent in charge of engineering for
radio and television, now is also in
charge of Mutual engineering;
E. M. Johnson, who has been Mu-
tual vice president in charge of
station relations and engineering,
is now vice president for station
relations only; Julius F. Seebach
Jr., WOR-AM-TV vice president
in charge of programming, now is
in charge of programming for Mu-
tual and WOR radio; Harvey Mar-
low continues in charge of pro-
gramming for WOR-TV.
James E. Wallen, Mutual secre-
tary and treasurer, now has addi-
tional responsibility for account
and administrative operations of
WOR radio and TV; Robert A.
Schmid, MBS vice president for
advertising, public relations and
research, now is also in charge of
these functions for the WOR sta-
tions; Adolf N. Hult continues as
Mutual vice president in charge of
sales; William Crawford continues
as sales manager for WOR radio,
while R. C. Maddux, who has been
WOR-AM-TV vice president in
charge of sales, will concentrate on
WOR-TV sales, assisted by Robert
Mayo, WOR-TV sales manager.
Mr. Schmid Mr. Seebach
Mr. Wallen Mr. Crawford
II. S. TO PROTEST
Korea VOA Shutoff
PROTEST by the U.S. State Dept.
was planned Thursday after the
South Korean government ordered
all Voice of America broadcasts to
that country shut off, apparently
because they were critical of Presi-
dent Syngman Rhee's attempts to
switch Presidential elections from
the National Assembly to a popular
vote, according to CBS reports.
State Dept. Press Officer Lincoln
White said John J. Muccio, U.S.
Ambassador to South Korea, is try-
ing to get the broadcasts, which are
made in the Korean language, re-
instated. American press associa-
tion news broadcasts also were for-
bidden by the South Korean gov-
ernment. Korean stations had
relayed by longwave the shortwave
signals from the U.S.
FOURTH Annual Frolics will be held
by American Federation of Radio
Artists, June 20, at Los Angeles Break-
fast Club.
WTUX Wilmington, Del., har-
assed three years by the FCC's
anti-racing policy, last week was
granted renewal of its license.
First of the list of stations cited
for afternoon horse racing broad
casts, the Commission said it was
applying to the renewal petition
its policy of recognizing a station
changed attitude and discontinu-
ance of programs "which appeared
to aid in the violation of law."
Renewal application of WTUX
was first heard in May-June 1949
before an examiner, with a grant
recommended. The general counsel
of FCC excepted and asked for
denial, with the FCC itself hearing
the case Feb. 17, 1950. The routine
continued until Oct. 11, 1950, when
FCC denied the renewal.
This denial was based on the
thesis that WTUX race results
were designed to aid illegal betting
and that it had neglected public af-
fairs programming.
All stations were directed Jan
16, 1951 to answer a questionnaire
on racing programs, with a number
set for hearing. Since that time
some of the stations have been
granted renewals where they dis
continued programs which FCC
felt might aid in violation of law
[B»T, March 3, 10].
Request of Leonard H. Marks
attorney for WHIM Providence
R. I., for a ruling on certain types
of racing programs was denied
Mr. Marks had asked [B*T, April
21] if broadcasting a feature race
and a summary of results at the
close of the day would be contrary
to public interest. FCC turned
down the petition with the observa
tion that programming responsibil
ity rests with the licensee.
BOSTON AWRT CHAPTER
Organizational Meet June 20
NEW ENGLAND women broad-
casters will meet in Boston's Hotel
Statler June 20 for the purpose of
organizing a local chapter of Amer-
ican Women in Radio & Television,
it was announced last week. High-
light of the meeting will be a talk
by Harold E. Fellows, president of
NARTB, who will act as chief din-
ner speaker.
An all-day session is slated to
include panel discussions, a busi-
ness meeting and luncheon and din-
ner sessions. At the morning ses-
sion will be a panel on "Today and
Tomorrow in Radio and TV,"
moderated by Louise Morgan,
WNAC-AM-TV Boston, and Heloise
Parker Broeg, WEEI. Panel will
include Marjorie Mills, WBZ; Mil-
dred Carlson, WBZ-AM-TV; Claire
Crawford, WORL, and Jan Gilbert
Harold Cabot & Co.
Luncheon meeting will be de-
voted principally to talks by Doris
Corwith of NBC, AWRT national
president, and Betty Stuart Smith
J. Walter Thompson Co., Nev,
York.
Page 34 • June 16, 1952
BROADCASTING • Telecasting
N« test
Between the
Rating Services
in Houston!
Houston's First PULSE REPORT
(April -May 1952) Confirms
HOOPERATINGS through many years
KPRC is FIRST
By APRIL-MAY
PULSE REPORT, TOO!
KPRC
Network Station B
Network Station C
Network Station D
Daytime Va Hours
8:00 A.M. to 6:00 P.M.
Monday through Friday
26
10
4
O
Nighttime Vi Hours
Monday
through Sunday
40
22
4
18
ROADCASTING • Telecastini
June 16, 1952 • Page 35
REBROADCAST RULE TCf
NARTB should attack FCC's policy decision interpreting rebroadcast
provisions of the Communications Act. [B«T, May 19], in the opinion
of the association's TV Board, which met Monday-Tuesday at Hot
Spi-ings, Va.
The board stated its opposition
to the plan and recommended that
the association take action. A simi-
lar proposal was adopted by the
NARTB Radio Board at its Thurs-
day meeting in Washington (see
Radio Board story, page 28; see
FCC decision story, page 49).
The board tabled a proposal to
allot $10,000 to Advertising Re-
search Foundation for a study of
audience research techniques, pend-
ing receipt of a report on the proj-
ect. Broadcast Advertising Bureau,
it was stated, will help finance the
ARF study with a $15,000 grant.
ARF is a cooperative research
group conducting projects on be-
half of advertisers, agencies and
media. Edgar Kobak, WTWA
Thomson, Ga., is ARF president.
The TV directors approved
^NARTB's efforts to protect tele-
casters' rights in government study
of TV towers and air hazards. Con-
tinued action was urged.
Code Fees Continue
Present subscription fees for the
NARTB Television Code will con-
tinue, it was stated. The fees are
scaled downward as the number of
subscribers increases, with dis-
counts given NARTB TV members.
Ninety stations and four TV net-
works subscribe to the code.
John E. Fetzer, owner-operator
of the Fetzer radio and TV sta-
tions, repoi-ted as chairman of the
NARTB Television Code Review
Board on the board's activity and
developments at its June 5-6 meet-
ing [B*T, June 9].
A three-man TV Board commit-
tee will be named to study the
whole problem of TV station dues,
reporting back to the board in No-
vember on any proposed changes.
At present TV stations pay the
association half the highest quar-
ter-hour or the five minute rate,
whichever is lower, as their
monthly association dues. AM sta-
tions are assessed a rising-scale
fee based on their income, a com-
pletely different type of levy. Pres-
ent TV dues will continue to next
April.
At this stage in TV's develop-
ment, the TV Board felt, the rate-
card formula is best but it
awaits results of the committee's
studies.
The NARTB's combination dues
plan was set in motion last win-
ter. Under it, stations get a vary-
ing discount if all stations under
a common owner belong to NARTB.
The TV board voted to set Aug.
31 as the last day the discount can
be obtained retroactive to last April
1, when the plan went into effect.
Station groups applying for the
discount after Aug. 31 will not get
the retroactive feature, the dis-
count starting at time the appli-
cation is filed instead of from last
April 1.
Henry W. Slavick, TV board
Page 36 • June 16, 1952
member from WMCT (TV) Mem-
phis, informed the group all
Scripps-Howard stations were
joining. This would add WNOX
Knoxville, Tenn., and WCPO Cin-
cinnati to the present list of
Scripps-Howard members, which
includes WCPO-TV Cincinnati,
WEWS (TV) Cleveland; WMC
(TV) and WMCT Memphis.
Of the 108 operating TV sta-
tions, 88 are NARTB TV members
along with the four national TV
networks.
The TV Board objected to an
FCC requirement covering reports
on station programming for a
composite period, contending the
period is too short. The board sug-
gested the annual log reports
should be compiled on a four-week
basis to reflect a true picture of
program service.
Many of the actions taken by the
.TV Board were subject to action
taken by the Radio Board. In some
cases a mail ballot may be needed
where subjects require composite
action.
All directors attended the Hot
Springs meeting with the excep-
tion of Frank M. Russell, NBC,
who was excused.
NARTB DISTRICTS
Meeting Schedule Approved
APPROVAL was given the sched-
ule of 1952 NARTB district meet-
ings at board meetings held last
week. Sessions open Aug. 18 and
wind up Oct. 21.
Basic agendas for the meetings
are being developed by NARTB
board members and district direc-
tors, with specific time to be allo-
cated for TV discussions. The final
schedule, just completed, follows
(including hotels):
District 7 (Ky.. Ohio)— Aug. 18-19,
Statler, Cleveland.
District 8 (Ind., Mich.)— Aug. 21-22,
Grand, Macinac Island. Mich.
District 11 (Minn., N. D., S. D.) — Aug.
25-26, Duluth, Duluth. Minn.
District 17 (Alaska, Ore., Wash.) —
Aug. 28-29. Multnomah. Portland. Ore.
District 15 (N. Calif., Hawaii, Nev.) —
Sept. 4-5. Mark Hopkins, San Francisco.
District 16 (Ariz.. S. Calif .)— Sept.
8-9, Del Coronado, Coronado Beach,
Calif.
District 14 (Col.. Ida.. Mont., N. M.,
Utah, S. D., Wyo.)— Sept. 11-13, Brown
Palace or Cosmopolitan. Denver.
District 12 (Kan., Okla.)— Sept. 15-16,
Lassen, Wichita.
District 13 (Tex.)— Sept. 18-19, Texas,
Fort Worth.
District 10 (Iowa, Mo., Neb.) — Sept.
22-23. Elms, Excelsior Springs, Mo.
District 9 (111., Wis.)— Sept. 25-26,
Plankinton, Milwaukee.
District 4 (D. C, N. C, S. C, Va.)—
Oct. 2-3. Carolina, Pinehurst, N. C.
District 5 (Ala., Fla., Ga., P. R.) —
Oct. 6-7, Biltmore, Atlanta.
District 6 (Ark., La.. Miss., Tenn.) —
Oct. 9-10. Peabody. Memphis.
District 3 (Del., Md., Pa., W. Va.)—
Oct. 13-14, Penn Harris. Harrisburg, Pa.
District 2 (N. Y., N. J.)— Oct. 16-17,
Westchester. N. Y.
District 1 (Conn., Me., Mass., N. H.,
R. I., Vt.)— Oct. 20-21, Statler, Boston.
WILLIAM E. SCRIPPS, 70, pio-
neer broadcaster and publisher,
died early Thursday at his country
estate near Lake Orion, Mich.
Death was due to a heart condi-
tion induced by a year's respiratory
illness.
A member of a prominent jour-
nalistic family, Mr. Scripps and
his son, William J. Scripps, started
WWJ Detroit in
the summer of
1920 and WWJ-
TV in 1947. The
elder Mr.
Scripps encour-
aged his son's
radio activities
in 1920 by pro-
viding ham
transmitters at
home and at the
Detroit News.
>s since 1926, Mr.
Scripps had been with the news-
paper founded by his father, the
late James E. Scripps, nearly 56
years.
In directing his radio and news-
paper interests, Mr. Scripps pre-
ferred to take a behind-the-scenes
role. He became interested in avia-
tion as a sport and the News soon
was pioneering delivery of news-
papers by planes.
For some years he had spent
much of his time at his well-known
farm, Wildwood, which produced
prize-winning cattle. The farm in-
W. E. Scripps
Head of the Nei
eluded a game refuge of 3,8csu acres
and he was active in reforestation.
He had many charities and had
given his private art collection to
the city of Detroit as well as his
home, which became Mt. St. Ma-
ry's Residence for Girls.
Mr. Scripps' father was a half-
brother of the late Edward W.
Scripps, who had held a controlling
interest in the Scripps-Howard
newspaper chain. Edward
W. Scripps also founded United
Press and Newspaper Enterprise
Assn.
Born in Detroit May 6, 1882, Wil-
liam E. Scripps attended Michigan
Military Academy and joined the
News in 1896. Besides serving as
publisher of the News, he was pres-
ident of Scripps Motor Co., manu-
facturing marine engines. In 1941
he was a member of the Seaway
for Defense Committee, formed by
civic and business leaders to get
support for the Great Lakes-St.
Lawrence Seaway project.
He was a member of the Asso-
ciated Press, Detroit Board of
Commerce, Detroit Athletic and
Bloomfield Hills Country Clubs, and
Country Club of Detroit.
Surviving are his widow, the
former Nina Downey, whom he
married in 1901; three children,
William J., Robert W. and Mrs.
Richard M. Spitzley, all of Detroit;
12 grandchildren and three great-
grandchildren.
ACLU COMPLAINT
FCC Votes to Dismiss
REVERSING a previous vote, the
FCC last week voted to dismiss the
complaint of the American Civil
Liberties Union against ABC, CBS,
DuMont, NBC and stations WPIX
(TV) New York and KOWL Santa
Monica, Calif.
Commission's order specifically
dismissed only that portion of the
ACLU complaint which asked that
the licenses of the networks' sta-
tions and the other two mentioned
be put on temporary extension.
Order also renewed for regular
one-year period the licenses of
WNBT (TV) New York (NBC)
and of WCBS-TV New York (CBS).
Both these stations' licenses were
due for renewal June 1 — but Com-
mission's failure to act on them
two weeks ago extended them tem-
porarily. Also involved were a
number of remote and pickup li-
censes by the various networks.
DuMont stations are at present
on temporary license due to that
network's involvement in the Para-
mount case and, therefore, last
week's FCC order made no mem-
tion of them.
Neither did last week's order
mention KOWL. That station's li-
cense does not expire until May 1,
1954.
Two weeks ago the Commission
voted 3 to 2 not to take any action
on those licenses up for renewal
because of the ACLU complaint.
FCC Chairman Paul A. Walker and
Comrs. Frieda B. Hennock and
E. M. Webster were the majority,
Comrs. Rosel H. Hyde and Robert
T. Bartley the minority. Comrs.
George E. Sterling and Robert F.
Jones were out of town.
Last week's vote was unanimous,
with all Commissioners present.
It was understood that original-
ly the FCC voted to renew the li-
censes involved notwithstanding
the complaint, but upon the urg-
ing of General Counsel Benedict
P. Cottone the decision not to re-
new was taken. [See editorial
"Black Magic," B*T, June 9].
The ACLU complaint was filed
with the FCC last April [B*T,
April 14]. It charged that the
networks and individual stations
named were "blacklisting" certain
performers because their names
were listed in the anti-communist
Red Channels. It asked that the
FCC put on temporary license the
stations involved, or if such licenses
wer renewed that the Commission
require the licensees to sign a
pledge not to use a blacklist. It
also asked that the Commission
conduct an inquiry on whether
blacklisting was being practiced by
radio-TV stations.
Technically, the request for an
inquiry still pends before the Com-
mission. It is believed doubtful
however, that anything approach
ing a full-scale investigation wil
eventuate.
In replies to the ACLU com-
plaint, the networks and stations
denied that they were using a black-
list to keep performers off the air,
BROADCASTING • Telecastin
USIC
. . . the Atlas
of the
Entertainment World
In ancient fables, Atlas supported the world upon his shoulders.
Today it's a fact that music supports the entertainment world ... a
multi-billion dollar industry ... a world of radio, television, movies,
night clubs, dance halls, concerts, musicals, etc.
Entertainment without music would be entertainment without profit,
singers without songs, orchestra leaders without orchestras.
And where does this music come from? It comes from hundreds
of composers and lyricists who can keep on writing these songs for
the entertainment industry only because they receive royalties for the
public performance for profit of their works.
That is where the American Society of Composers, Authors and
Publishers enters the picture. By acting as a clearing house for the
receipt and distribution of performance fees, ASCAP enables these
writers to keep turning out the songs and melodies for the enjoyment
of the American public. All of the thousands of songs composed by
the Society's members are available to you under a single ASCAP license.
And that is what makes this license important to you. It helps make
your business profitable by giving you ready access to the best in the
music of America — the music people have requested, over and over
again, through the years.
This is the first in a series of
advertisements telling the story of ASCAP
AMERICAN SOCIETY OF COMPOSERS, AUTHORS AND PUBLISHERS
575 MADISON AVENUE, NEW YORK 22, NEW YORK
BROADCASTING • Telecasting
June 16, 1952 • Page 37
APRIL NETWORK SALES
324 Advertisers Buy Radio
A TOTAL of 161 advertisers in
April bought $13,943,887 worth of
radio network time, averaging
$86,608 apiece, while 163 advertis-
ers spent $15,014,091 for TV net-
work time, an average of $92,111
each, according to a Broadcasting
• Telecasting analysis of adver-
tising expenditures for network
time as reported by Publishers In-
formation Bureau.
Network television held a simi-
lar slight lead over network radio
for the first four months of 1952,
as it did in April. During the Jan-
uary-April period, 179 advertisers
used time on the radio networks,
spending in the four months a
combined total of $56,544,685, or
an average of $315,892. Meanwhile,
TV networks boasted a total of 191
clients who bought $60,686,549
worth of TV network time or an
average of $317,731. All dollar fig-
ures are calculated at the one-time
rate, before volume or frequency
discounts, and therefore somewhat
in excess of actual out-of-pocket ex-
penditures of advertisers.
Procter & Gamble Co., as usual,
stands at the top of the sponsor
list in both radio and TV network
programs, measured by the amount
of time purchased. It is perhaps
significant that six companies ap-
pear on both lists of the top 10
sponsors (Table I for radio, Table
IV for TV) — Colgate-Palmolive-
Peet Co., General Foods, General
Mills, Lever Bros, and Liggett &
Myers, in addition to P & G. Lead-
ing advertiser in each product
group of advertisers for each net-
work medium is shown in Table II
for radio and Table V for TV.
Decline of radio network billings
over the past year and the concur-
rent rise in TV network time sales
are detailed by product groups in
Tables III and VI, respectively.
Class by class, these two tables af-
ford a clear overall picture of the
changes in radio and TV sponsor-
ship during the past year, with
April of 1952 compared with the
same month of 1951 and the first
four months of each year compared.
TABLE I
Top Ten Radio Network Adver-
tisers in April 1952
1. Procter & Gamble Co $1,431,919
2. Sterling Drug 601,887
3. Miles Labs 597,239
4. Lever Brothers Co 578,567
5. General Foods Corp 568,638
6. General Mills 511,868
7. Liggett & Myers Tobacco Co. . 474,489
8. American Home Products Corp. . 406,949
9. Philip Morris & Co 384,562
10. Colgote-Palmolive-Peet Co. ... 378,127
TABLE IV
Top Ten TV Network Advertisers
in April 1952
1. Procter & Gamble Co $1,277,450
2. General Foods Corp 725,736
3. Colgate-Pa Imolive-Peet Co. 626 219
4. R. J. Reynolds Tobacco Co. 594,785
5. Lever Brothers Co. . ... 471,993
6. Liggett & Myers Tobacco Co. 461,125
7. American Tobacco Co 427,470
8. P. lorillard Co 365,429
9. General Mills 305,014
10. General Motors Corp 286,745
Page 38 • June 16, 1952
TABLE II
Leading Radio Network Advertiser for Each Product Group During April 1952
Class
Agriculture & Farming
Apparel, Footwear & Access.
Automotive, Auto. Access. &
Equip.
Beer,_ Wine & Liquor
Building Materials, Equip.
& Fixtures
Confectionery & Soft Drinks
Consumer Services
Drugs & Remedies
Foods & Food Products
Gasoline, Lubricants &
Other Fuels
Horticulture
Household Equip. & Supplies
Household Furnishings
Advertiser
Allis-Chalmers Mfg. Co.
Cannon Mills
Gross Time
Purchases
$31,052
9,440
Goodyear Tire & Rubber Co.
Falstaff Brewing Corp.
Johns-Manville Corp.
Wm. Wrigley Jr. Co.
Electric Companies Adver-
tising Program
Miles Labs
General Foods Corp.
Standard Oil Co. of Indiana
Ferry-Morse Seed Co.
Philco Corp.
Armstrong Cork Co.
79,860
81,631
63,055
597,239
562,379
102,222
22,068
138,139
33,136
Class
Industrial Materials
Insurance
Jewelry, Optical Goods &
Cameras
Office Equip., Stationery &
Writing Supplies
Publishing & Media
Radios, TV Sets, Phonographs
& Musical Inst. & Access.
Retail Stores & Direct Mail
Smoking Materials
Soaps, Cleansers & Polishes
Toiletries & Toilet Goods
Transportation, Hotels &
Resorts
Miscellaneous
Gross 1
Advertiser Purchases
U. S. Steel Corp. $ 97,560
Prudential Insurance Co.
of America 132,173
Longines-Wittnauer Watch Co
RCA
Dr. Hiss Shoe Stores
Liggett & Myers Tobacco Co.
Procter & Gamble Co.
Procter & Gamble Co.
Assn. of American Railroads 61,902
American Federation of Labor 100,531
91,824
65,984
58,558
2,1
474,489
983,013
376,305
TABLE III
Gross Radio Network Time Sales by Product Groups for April and January-April, 1952 Compared with 1951
Agriculture & Farming
Apparel, Footwear &
Access.
Automotive, Auto. Acces
& Equip.
Beer, Wine & Liquor
Bldg. Materials, Equip.
& Fixtures
Confectionery & Soft
Drinks
Consumer Services
Drugs & Remedies
Food & Food Products
Gasoline, Lubricants
& Other Fuels
Horticulture
Household Equip. &
Supplies
Household Furnishings
Industrial Materials
April
1952
Jan.-April
1952
April
1951
Jan.-April
1951
$60,514
$255,498
$60,196
$252,886
23,364
104,698
68,326
428,961
' 319,125
255,314
1,330,210
914,523
385,137
241 ,457
1 ,649,574
1,217,705
90,104
320,724
124,070
468,391
523,089
202,907
1 ,960,229
3,279,128
2,168,610
810,861
7,554,377
13,205,076
571,769
268,531
2,030,01 1
3,865,626
2,116,569
1,193,484
8,478,727
15,956,815
431 ,378
24,376
1,845,394
62,995
464,510
24,084
2,097,465
66,231
295,524
84,571
206,130
1,303,075
396,045
910,708
243,125
83,395
196,557
964,783
297,616
729,018
Insurance
Jewelry, Optical Goods
& Cameras
Office Equip., Stationery
& Writing Supplies
Political
Publishinq 8, Media
Radios, TV Sets,
Phonographs, etc.
Retail Stores & Direct
Mail
Smoking Materials
Soaps, Cleansers
& Polishes
Toiletries &
Toilet Goods
Transportation, Hotels
& Resorts
Miscellaneous
$286,814
91,824
65,984
68,263
108,977
2,688
1,596,250
1,623,546
1,882,935
61 ,902
398,951
Jan.-April
1952
$1,162,435
279,077
704
265,933
6,256,331
7,921,926
April Jan.-Ap
1951 .1951
$263,930 $1,033,908
125,990
70,968
8,288
193,868
5,583
1 ,900,724
1 ,646,766
2,506,301
428,366
300,882
135,943
724,974
10,847
7,400,244
6,353,697
9,527,114
Source: Publishe
Totals
$13,943,887 $56,544,685 $15,921,908 $64,054,755
TABLE V
Leading TV Network Advertiser for Each Product Group During April 1952
Class
Apparel, Footwear & Access.
Automotive, Auto. Access.
& E~uip.
Beer, Wine & Liquor
Building Materials, Equip.
& Fixtures
Confectionery £ Soft Drinks
Consumer Services
Drugs & Remedies
Foods & Food Products
Gasoline, lubricants &
Other Fuels
Horticulture
Household Equip. & Supplies
Household Furnishings
Industrial Materials
Advertiser
International She
Gross Time
Purchases
$80,940
Johns-Manville Corp. 66,720
Mars Inc. 151,395
Arthur Murray School of
Dancing 19,920
American Home Products Corp. 142,500
General Foods Corp. 725,736
Texas Co.
Jackson & Perkins Co.
General Electric Co.
Armstrong Cork Co.
Reynolds Metals Co.
224,475
1,905
186,800
111,300
Class
Insurance
Jewelry, Optical Goods
& Cameras
Office Equip., Stationery &
Writing Supplies
Political
Publishing & Media
Radios, TV Sets, Phono.,
Musical Inst. & Access.
Retail Stores & Direct Mail
Smoking Materials
Soaps, Cleansers & Polishes
Toiletries & Toilet Goods
Miscellaneous
Advertiser
Mutual Benefit Health &
Accident Assn.
Longines-Wittna
$33,1
Watch Co. 48,455
98,830
Hall Brothers Co.
Democratic State Committee
of N. Y. 4
Curtis Publishing Co. 49,083
RCA
Drugstore Television Pro-
ductions 87,900
R. J. Reynolds Tobacco Co. 594,785
Procter & Gamble Co. 897,510
Colgate-Palmolive-Peet Co. 475,751
Quaker Oats Co.
TABLE VI
Gross TV Network Time Sales by Product Groups or April and January-April, 1952 Compared with 1951
April
Jan.-April
April
Jan.-April
April
Jan.-April
April
Jan.-April
1952
1952
1951
1951
1952
1952
1951
1951
Apparel, Footwear
Insurance
33,300
126,490
31,180
176,430
& Acces.
$327,308
$1 ,431 ,370
$266,604
$972,351
Jewelry, Optical Goods
Automotive, Automotiv
& Cameras
21 1 ,485
680,415
250,487
779,547
Supplies & Eouip.
1,170,975
5,019,360
775,673
3,339,527
Office Equip., Stationery
Beer, Wine & liquor
517,412
2,195,390
387,205
1,493,297
& Writing Supplies
98,830
665,740
26,01 0
76,050
Building Materials,
Political
4,035
72,617
Equip. & Fixtures
86,104
325,106
5,945
7,690
Publishing & Media
73,026
260,067
78,765
227,303
Confectionery & Soft
Radios, TV sets, Phono.
Drinks
425,025
1,904,232
261 ,633
361 ,459
Musical Inst.
Consumer Services
19,920
84,660
1 ,738,525
59,415
232,100
& Access.
339,325
1,597,190
460,309
1,787,712
Drugs & Remedies
477,073
153,255
528,565
Retail Stores and
Food & Food Products 3,021,974
1 1 ,951 ,340
2,129,836
7,657,014
Direct Mail
87,900
385,250
126,820
689,831
Gasoline, Lubricants &
Other Fuels
Smoking Materials
2,331,600
9,172,452
1 ,232,325
4,749,943
364,305
1 ,520,283
212,915
823,345
Soaps, Cleansers &
Horticulture
1,905
1,905
Polishes
1,545,813
6,456,436
867,898
2,513,501
Household Equip. &
Toiletries & Toilet
Supplies
820,941
3,588,770
588,368
347,863
2,411,712
Goods
2,274,617
8,317,556
958,948
3,747,872
Household Furnishings
267,223
869,768
1 ,322,679
Miscellaneous
159,188
735,130
144,560
507,328
Industrial Materials
354,807
1 ,586,497
297,465
1,166,725
TOTAL $15,014,091
$60,686,549
$9,633,479 $36,071,987
Source: Publishers Information B
reau.
BROADCASTING • Telecasting
wherever you go
there's radio . . .
transmitted through
Truscon Steel Towers
Truscon Steel Towers dot the landscape in
America and foreign lands, performing
dependably under the greatest extremes of
geographical and meteorological conditions.
Typical example is the new 409 feet high
Truscon Guyed Tower with RCA 4-section
HD pylon 56 feet high, erected for WCOP-
FM Broadcasting Station at Boston, Mass.
Lessons learned through experience, obser-
vation, and coordination with leading tower
erectors during construction of hundreds of
towers, are reflected in the design, detail,
and safe and simple field assembly of all
Truscon Steel Radio Towers.
Your phone call or letter to any convenient
Truscon district office, or to our home office
in Youngstown, will bring you immediate,
capable engineering assistance on your
tower problems. Call or write today.
TRUSCON® STEEL COMPANY
1074 Albert Street
Youngstown 1, Ohio
Subsidiary of Republic Steel Corporation
TRUSCON ... a name
you can build on
IROADCASTING • Telecasting
June 16, 1952 • Page 39
NOW...say goodbye to
timing error problems!
"SCOTCH" Brand's sensational, NEW 7" plastic professional reel
cuts timing error of tape recorded programs up to ONE HALF
If timing problems are the bug-a-boo of your job as a
recording engineer, you are no exception. Recording engineers
agree that nothing is as distressing as having a tape
recorded program run over or under specified time, creating
a scheduling problem. But why not relax and breathe
easy? You can, you know, because "SCOTCH" Brand, first
in sound recording tape, announces its new, exclusive 7"
plastic professional reel.
HAILED BY BROADCASTING & RECORDING INDUSTRY LEADERS
Every test on professional recording machines proved
conclusively the superiority of "SCOTCH" Brand's exclusive,
new 7" reel as contrasted to the standard 7" reel. In every instance
the maximum deviation of the recorder speed has been reduced
to one-half that experienced using the standard 7" reel.
EXTRA ADVANTAGES OF
LASTIC PROFESSIONAL 7" REEL
REDUCTION OF PITCH CHANGES — Pitch changes
can be a source of trouble when making contin-
uous long recordings on two machines. Because
of the closer speed control made possible by the
new plastic professional reel, pitch changes in
musical selections are greatly reduced.
MINIMIZED MECHANICAL DISTORTION OF TAPE—
On the new professional reel there is only one
small threading slot. This minimizes the mechan-
ical distortion of the layers of tape nearest the hub.
MORE UNIFORM WINDING— The new plastic pro-
fessional reel does not attain as high a rotational
speed as the standard 7" reel. This results in less
vibration and smoother re-winding.
ORDER TODAY FROM YOUR ELECTRONIC PARTS DISTRIBUTOR
Page 40 • June 16, 1952
BROADCASTING • Telecastin
EXCLUSIVE
IN PROFESSIONAL 7 REELS
REG. U.S. PAT. OFF.
SCOTCH Sound Recording Tape
"SCOTCH" Brand's new, professional reel has
an exclusive, large-sized hub (23A" in diameter
as compared to the l3// diameter hub for the
standard 7" reel). This gives "SCOTCH" Brand's
new, professional reel the same ratio of outside
diameter to hub diameter as that of the standard
NAB metal reel.
While timing is also determined by mechanical
considerations in recording machines, tape reels
play an important part in this problem. With
the standard 7" reel, as tape is spooled from the
supply reel on to the take-up reel, tension is
constantly varying because of the changes in the
effective reel diameters. This change in tension
causes slight variations in speed; the tape run-
ning faster at the beginning of the reel, and
slower at the end. The hub of "SCOTCH"
Brand's new plastic professional reel is purposely
made large to eliminate tension change while
the tape is playing.
More than 1200 feet of "SCOTCH" Brand's ex-
clusive dry lubricated Sound Recording Tape is
readily stored on the new professional 7" reel.
Ss^a? aesie* "scotch"
^^^T'o^S?^ - : W variation at
minus V2 db from reel to reeL ' and 15 Jess th™ Plus or
The term "SCOTCH" and the plaid design are registered trademarks for Sound
Recording Tape made in U. S. A. by MINNESOTA MINING & MFG. CO.,
St. Paul 6, Minn.— also makers of "SCOTCH" Brand Pressure-sensitive Tapes,
"Underseal" Rubberized Coating, "Scotchlite" Reflective Sheeting,"Safety-Walk'J
Non-Slip Surfacing, "3M" Abrasives, "3M" Adhesives. General Export: 270 Park
Avenue, New York 17, N.Y. In Canada: London, Ont., Can.
BROADCASTING • Telecasting
June 16, 1952 • Page 41
WNAR Norristown, Pa., helped
to send a blind bowling team
to the National Blind Tournament
in New York. The bowling team had
wanted to participate in the tourna-
ment but needed $150 in travel
funds. WNAR conducted a week-
long campaign over the Allan
Michaels Morning Show, getting
more than $200 in contributions.
KGLO Raises Funds
THREE fund-raising campaigns by
KGLO Mason City, Iowa, secured
$1,100 for flood relief, $800 for a
recreation area beautification pro-
ject and $1,600 for the local polio
drive, according to Bud Suter,
KGLO program and sports director.
WESC Aids Child
WESC Greenville, S. C, through
disc jockeys Fred Heckman and
Jack Strong, appealed to listeners
in public service . . .
for hospital funds for a five-year-
old child in need of brain surgery.
Listeners responded with $135.
This amount, added to $100 do-
nated by the local chapter of the
American Red Cross, was enough
to have the child admitted to Duke
U. Hospital in Durham, N. C.
Funds for Announcer
STAFFERS of CHUM Toronto,
Ont., began a fund-raising drive
which eventually reached $941 to
pay the medical expenses for Cam
Langford, CJOY Guelph, Ont., an-
nouncer, who was paralyzed after
auto accident injuries. Contribu-
tions came from listeners, radio
and recording people, and the audi-
ences at a performance of Treasure
Trail, a radio quiz and celebrities
show.
Red Cross Jamboree
RED CROSS drive by KYMA,
Yuma, Ariz., saw $14,000 goal there
reached with Program Director
Bob Vache acting as a "human"
gauge in a four-hour climb up the
250-w station's antenna to measure
progress of contributions. The
KYMA drive featured a "Red
Cross Jamboree."
* * *
Radio Solves Robbery
WHEN a lone robber held up a
bank in California, Mo., he was
apprehended three hours after-
ward. A listener heard a descrip-
tion on the KWOS Jefferson
City MFA Neighbors and notified
law officials.
HEREVER YOU
AD/O
All over Western
New York, North-
ern Pennsylvania
and nearby Ontario,
WGRis the MOST
LISTENED-TO
RADIO Station.
RAND BUILDING, BUFFALO 3, N. Y.
National Representatives: Free & Peters, Inc.
Leo J. ("Fitz") Fitzpafriek
I. R. ("Ike") Lounsbtrry
FOR THE 19th consecutive year, the
two persons above have gone through
this ceremony of signing a contract.
Clothier Henry Holmes (I), president
of H. G. Holmes & Sons, once again
signs for KTUL Tulsa's News at
Home, while R. P. (Bud) Akin, KTUL
senior account executive, beams satis-
faction. Mr. Holmes, the station's
oldest continuous advertiser, was one
of Mr. Akin's first sales clients, a
pleasant relationship that has been
lasting.
WTMJ CHANGES
Three Executives Affected
THREE changes in the executive
staff of WTMJ-AM-TV Milwaukee
have been announced by Walter J.
Damm, vice president and general
manager of the stations.
Russell G. Winnie becomes as-
sistant general manager of radio
succeeding L. W. Herzog. George
Comte will be stations' manager
succeeding Mr. Winnie. Mr. Her-
zog's post is to be research and
development coordinator.
Mr. Winnie joined the Journal
stations in 1928 and has been sta-
tions' manager since June 1945.
Mr. Comte has been at WTMJ
since 1935 and became an assistant
to the manager in 1950. Mr. Herzog
has been with the Journal interests
since 1924. He became station man-
ager of WTMJ in 1939 and in 1945
was named assistant general man-
ager of radio.
»age 42 • June 16, 1952
WLPO's New Plant
CONSOLIDATION of office and
studio facilities under the same
roof by WLPO La Salle, 111., is
scheduled to take place Wednes-
day without interruption in regu-
lar broadcast operations, accord-
ing to Bill Holm, general man-
ager. The station's new quarters
are located at the transmitter site
immediately south of La Salle-Peru.
BROADCASTING • Telecasting B
HELICOPTER DROPS OIL EXPLORATION CREW into rough California terrain where
geologists will study surface rock structures in their never-ending search for oil. Despite
long chances involved, U. S. oilmen last year found twice as much new oil as nation used.
Biggest Search in History
Pays Off For
U. S. Oil Consumers
Last year oilmen found two bar-
rels of new oil in the United States
for every barrel the nation used, in
spite of the tremendous odds against
finding new sources of oil. As a
result, the nation's known under-
ground oil supplies are now at an
all-time high— over four times what
they were thirty years ago.
These record discoveries are re-
markable when you consider the
risks oilmen take in their search for
oil. The odds are 8 to 1 against
bringing in a producing well in an
area where oil has never been found
before. Yet by drilling more wells in
1951 than ever before, oilmen dis-
covered a record amount of new oil
to assure your future needs.
It is no accident that year after
year America's thousands of pri-
vately-managed oil businesses find
more oil in the U. S. than America
uses. The odds against finding new
sources of oil are great, but the men
who compete in the search for oil
are willing to accept these odds as
long as the chance to stay in busi-
ness by earning a fair profit exists.
This is America's competitive sys-
tem at work— and a good example of
how it benefits you and the nation.
MINIATURE EARTHQUAKES like this were set off by the hun-
dreds of thousands last year to chart underground rock for-
mations, permitting exploration crews to pinpoint likely oil
drilling locations. Even using latest scientific equipment, odds
against finding new oil are great.
U.S. KNOWN UNDERGROUND
OIL SUPPLIES
(IN BILLIONS OF BARRELS)
Oil Industry Information Committee
American Petroleum Institute, 50 West 50th Street, New York 20, N. Y.
ENOUGH OIL FOR THE FUTURE? This chart gives the an-
swer. America's known underground oil supplies are increasing
steadily though U. S. uses more oil every year. Ample oil sup-
plies help make oil products a real bargain. Today's high qual-
ity gasoline costs about same as gasoline did in 1925 — only
taxes are higher. Yet 2 gallons now do work 3 used to do.
IROADCASTING • Telecasting
June 16, 1952
Page 43
BBC'S POLICY
First Step To Commercialism
FIRST STEP toward the introduc-
tion of commercial competition to
the BBC monopoly in broadcasting
in Great Britain was taken last
Wednesday, when the House of
Commons approved a Government
White Paper on the future of broad-
casting, including a proposal for
privately-owned advertising-sup-
ported TV stations to operate
alongside the BBC's non-commer-
cial tax-supported stations. In ra-=
dio, the BBC's exclusive broad-
casting rights were extended for
another 10 years.
Step was a long one, marking as
it did the first time that any offi-
cial sanction has been given in the
United Kingdom to anything but
the BBC's monopolistic public
service type of radio and TV opera-
tion. While only television is men-
tioned in the measure, informed
observers seem to be in agreement
that once commercial television
has been added to the broadcast-
ing scene, the introduction of com-
mercial radio can not lag far be-
hind.
No Early Commercials
But it should not be assumed
that the vote means that the Brit-
ish public will start getting com-
mercial programs on their TV sets
in the near future. The date when
video commercials first go out into
the English air is still some years
away, estimates of just how many
years varying from 3 to 10 or more.
Estimates like the House of Com-
mons vote are based primarily
on the political views of the esti-
mators.
Specifically, the government pro-
posed and the House adopted the
suggestion "that in the expanding
field of television provision should
be made to permit some element
of competition [to the BBC] when
the calls on capital resources at
present needed for purposes of
greater national importance make
this feasible."
Freely translating "purposes of
greater national importance" as
"rearmament" makes it apparent
that no private broadcasters are
going to be licensed in England
for some time to come. Further-
more, there is as yet no machinery
for issuing commercial TV licenses
there. The White Paper pointed
out:
••"As the policy governing the
BBC charter and license is al-
ways considered by Parliament on
the occasion of renewal, the gov-
ernment thinks that Parliament
should have a similar opportunity
of considering, before the licensing
of the first station, the terms and
conditions under which competi-
tive television would operate.
"It would be necessary to intro-
duce safeguards against possible
abuses and a controlling body
would be required for this pur-
pose, for regulating the conduct of
new stations, for exercising a
general oversight of the pro-
grammes and for advising on ap-
propriate matters." It has been
commented that if in establishing a
British counterpart of our FCC the
above language should be retained,
that final phrase "advising on ap-
propriate matters" might well
prove as plaguing to the English
as the "public interest, convenience
or necessity" of our communications
act has in this country-
"The new stations would not be
permitted to engage in political or
religious broadcasting," the govern-
ment/States. "Licenses for any new
stations would be granted (and, if
necessary, withdrawn) by the
Postmaster General on the advice
of this body, subject to reservation
by the government of all rights in
time of emergency."
Technical Aspects
On the technical side, the White
Paper points out that the private
TV stations would have to use
"higher frequencies." The intro-
duction of competitive TV service
would also require changes in the
design of English TV receivers for
multi-station reception and the
production of adaptors for present
sets, which can receive only the
single channel now utilized for tele-
casting by the BBC TV stations.
Even when material is free for
such non-defense uses as the erec-
tion of TV stations, commercial
operators will not be at the head
of the line, but must cue up be-
hind the BBC. The Government
White Paper states:
"For many years the BBC has
been prevented by limitations on
capital investment from develop-
ing television in certain areas and
from introducing very high fre-
quency sound broadcasting. The
government considers that the BBC
has a continuing obligation to
provide adequate national broad-
casting services throughout the
United Kingdom and the fulfill-
ment of this policy must clearly
have first claim when labor and ma-
terials become available."
There are now four TV stations
in the United Kingdom — three in
England and one in Scotland — with
a fifth, in Wales, scheduled to be
added in August. BBC plans also
call for the future erection of five
lower powered video transmitters.
At present, all stations broadcast
the same programs, originated
mostly in London.
Half-Million TV Sets
There are about 500,000 TV sets
installed in the United Kingdom,
which has some 12 million licensed
radio sets. License fees of 2
pounds ($5.60) a year on radio sets
and of twice that sum on TV sets
furnish the money with which the
BBC operates.
At present all this revenue goes
to the BBC; the government pro-
poses that 15% be put into the na-
tion's general finances, with the
BBC operating on the remaining
85%, for the first three years of
the new proposed 10-year charter.
After the three-year period, op-
portunity would be provided to re-
view this financial arrangement.
In the debate of the White
Paper in the House of Lords, it was
reported that the BBC's revenue
from license fees runs at the rate
of about $32.2 million a year.
During the House of Lords de-
bate, which was pushed vigorously
by both proponents and opponents
of sponsored programs, it was re-
ported that public opinion polls in
recent years have shown about
65% of the British public favor
some competition to the BBC.
Newspaper associations have op-
posed the introduction of advertis-
ing into TV. Somewhat more sur-
prising is the report that English
advertisers and advertising agen-
cies are divided on the advisability
of commercial TV, although the ma-
jority of each group favors the
idea.
The vote of the Incorporated
Society of British Advertisers was
169 in favor to 122 against, while
the Institute of Incorporated Prac-
titioners in Advertising members
voted 201 for commercial television
and 181 against.
Youthful Applicants
TWO young men— who evi-
dentally have heard that
radio is a young man's game
— filed for a new AM sta-
tion for Oxford, Ohio, last
week. The duo, Eugene Na-
pier and Richard Plessinger,
are 17 and 18 years old, re-
spectively. They seek 1090
kc with 500 w daytime, and
expect that the station will
cost $10,350 to build, $23,000
a year to operate, and take
in $27,000 a year revenue.
"The station will give the
sponsor as much time as pos-
sible and still not make it
hard on the listener," they
state in their application. Mr.
Napier is a student at the
Stewart High School, Oxford,
and Mr. Plessinger is a serv-
iceman for McFarland Radio
Service, also in Oxford.
ANTI-TRUST CASE
New Delay to September
HEARING on RCA's motion for
withdrawal or modification of the
government subpoena for RCA
records in its anti-trust probe of
the electronics manufacturing in-
dustry has been postponed to
Sept. 2.
The hearing had been slated for
last Thursday in the U. S. Court
for the Southern District of New
York, but was rescheduled for Sep-
tember, government authorities
said, upon RCA request and ap-
proval of Justice Dept. officials in
Washington.
Authorities said the action na-
turally delays RCA compliance
with the subpoena but does not
affect that of other manufacturers
subpoenaed, which, it is generally
accepted, includes virtually all ma-
jor producers of AM, TV or FM
transmitting equipment [B»T,
March 3, et seq.].
Except for RCA, it was reported,
manufacturers who received sub-
poenas have complied "in whole or
in part" with the Justice Dept. re-
quest. Attorneys are now engaged
in the substantial task of sifting
through the mass of corporate
records, correspondence, reports,
etc., which have been submitted.
In seeking modification or with-
drawal of its subpoena, RCA con-
tends the demand for voluminous
data — some dating back to 1934 —
is "too broad, unreasonable and
oppressive." Further company
claims are that a part of the sub-
poena relating to RCA licensing
was adjudicated in a 1932 consent
decree and that the courts ruled Hi
1942, when the Attorney General
had attempted to re-open the case,
that it was closed.
ALAN REED, who portrays PasquaL
on CBS Radio Life With Luigi, orga-
nized marathon broadcasts conductec.
by Los Angeles area disc m.c.'s, May
26- June 7, sponsored by Irving Thai-
berg Lodge for benefit of Little Flower
Home for Girls.
GET THE BIG PLUS
IX CINCINNATI
See Centerspread This Issue
ON THE AIR EVERYWHERE 24 HOURS A DAY
50,000 WATTS
OF
SELLING POWER
Page 44 • June 16, 1952
BROADCASTING • Telecasting
• • •
Rodney McCoy Morgan Phofolog
. . RADIO
HOMES !
Radio time today is bought on a basis of radio
homes. The county-by- county breakdown of
radio homes in America is the circulation fig-
ure for all radio. These figures for the 3,070
counties in the United States are the most ba-
sic statistical data.
Of all source and data books, the BROAD-
CASTING Marketbook is the only place where
the number of radio homes can be found. This
information will be published exclusively in
the 1952 BROADCASTING Marketbook.
The Radio Homes listing, along with other
important data in the Marketbook, is the rea-
son that time-buyers use it every day.
Therefore, the 1952 BROADCASTING Mar-
ketbook is a strategic advertising buy. Reserve
space today.
THE 1952 MARKETBOOK
SPOT RATE FINDER
Auto Registrations
Retail Sales
Farm Income
ill also include: Employment
Taxable Payrolls
State Maps
Television Map
And Other Features
Publication Date: August 18 • Deadline: July 20 • Regular Rates
TEXAS STAR RULING
Court Remands Grant
WHEN the FCC considers an ap-
plication for a new station, it must
balance the proposed gain in serv-
ice by the applicant against the
loss to be suffered by an existing
licensee.
This is the most significant por-
tion of the decision issued last
Thursday by the U. S. Court of
Appeals in Washing-ton which re-
manded to the FCC its grant of a
new station to Texas Star Broad-
casting Co. (Roy Hofheinz). De-
cision was No. 10692, Democrat
Printing Co. v. FCC and Texas
Star Broadcasting Co.
The Court also held that the Com-
mission may not deviate from its
engineering standards in cases de-
cided by examiners. The implica-
tion was that the FCC must rule
itself when it wished to change a
standard.
Case, begun in 1947, involved the
grant of a new station to Texas
Star in Dallas on 740 kc with 10
kw LS, 5 kw N, DA.
Appealing the decision was day-
timer KSEO Durant, Okla., on 750
kc with 250 w, which claimed that
interference to its service area
must be considered by the Commis-
sion and that the burden of proof
must be carried by the new appli-
cant. It claimed that the new sta-
tion (KACE) eliminated 41% of
the population it was serving (164,-
300 people).
Also involved in the FCC hear-
ings on the Dallas applicant was
KTRH Houston (740 kc, 50 kw,
DA) which asked for a change in
its directional pattern. Initial de-
cision in 1949 proposed to grant
KTRH but deny Texas Star. In
1950, however, the Commission re-
versed the examiner's proposal,
granted Texas Star and denied
KTRH. In June 1950, KSEO ap-
pealed the decision to a three-judge
Court of Appeals.
Case was argued last fall before
retired Judge Kimbrough Stone
and Judges Wilbur K. Miller and
David L. Bazelon. Judge Bazelon
wrote the decision, in which Judge
Miller concurred. The Court ruled:
If the requirements of the public
interest are to be satisfied the Com-
mission must consider not only the
public benefit from the operation of
the new station, but also any public
loss which it might occasion. Only
by such a balancing can the Commis-
sion reach a legally valid conclusion
on the ultimate question of the public
interest.
By refusing to base its decision
upon a 'comparative consideration of
KSEO and the Dallas proposal' the
Commission effectively disregarded its
Rule 3.24 [Showing Required for
Broadcast Facilities] . . . the Com-
sales managers onfy knew
what
Kansas farmers
know
Every farmer knows the trick of introducing
a new pig into a family like this. Unless it's done
right, the newcomer is likely to go hungry.
There's an equally simple method of introduc-
ing a new product to the farm and small town
families of Kansas. Tell them about it over
WIBW! It's the station most listened to by the
state's biggest-spending, most desirable market.*
Because we're a welcome daily visitor in these
homes, we'll get you SPEEDY SALES RESULTS
. . . just like we have for hundreds of other
WIBW advertisers.
Kansas Radio Audience, 1951
WIBW
"THE MAGIC CIRCLE"
Rep. Capper Publications,
Ben Ludy, Gen. Mgr. . WIBW . KCKN
mission could not regard as irrelevant
what Rule 3.24 and the public interest
command — a determination as to the
comparative merits of the two sta-
tions in the area of interference.
The Court also refused to accept
the contention that the burden of
proof regarding loss of service was
the responsibility of KSEO. Texas
Star in its FCC presentation at-
tempted to show how KSEO pro-
grammed for the area in question,
but the examiner rejected this
evidence and was upheld in this re-
spect by the full Commission.
The Court held that the Commis-
sion "deviated" from its own en-
gineering standards in approving
the grant of the new Dallas sta-
tion, since the new station violated
Par. 4, dealing with blanket areas.
Standards state that a transmit-
ter shall be located so that not
more than 1% of the metropoli-
tan population to be served live
within the blanket area — the area
near the transmitter where radio
receivers find it difficult to tune-in
other signals due to the strength of
the signal from the nearby trans-
mitter.
Commission's Standards
Commissions standards provide
that other transmitter locations
may be permitted if not more than
1% of the population comes within
the 500 uv/m contour, if the appli-
cant submits an affidavit, giving
reasons why he cannot live up to
the regular requirements, and if
the applicant assumes full respon
sibility for adjusting the receivers
of complaining listeners in the
blanket area.
The Court pointed out that the
Commission's grant to Texas Star
violated even that exception, in that
1.3% of the population resided in
the 500 uv/m contour and that
Texas Star did not submit the af-
fidavit called for.
On another point raised by
KSEO, the Court brought up th
question of the financial effect on
the operation of an existing station
when a new grant is made which
affects the former's operation.
KSEO claimed that there was no
substantial evidence to support the
Commission's findings that "the
grant to Texas Star will not impair
the ability of KSEO to continue to
serve the Durant area."
The Court agreed to that. "KSEO
may or may not be able to survive
financially if its signal is blocked
out by the proposed interference, '
it stated. "The evidence furnishes
no basis for an answer."
Mr. Hofheinz owns in addition to 0K",
the grant for KACE, 50-kw KSOX
Harlingen (1530 kc, 10 kw at
night) and 5-kw KTHT Houston £
(on 790 kc).
Page 48 • June 16, 1952
GOVERNMENT of India Information
Services has announced that All-India
Radio now operates 22 stations — more
than double the number that were in
operation before India achieved indt
pendence in 1947.
BROADCASTING • Telecasting
REBROADCAST RULE °PP05itio" Developing
WIDESPREAD protests against
FCC's new "legalized larceny" rul-
ing on rebroadcast rights started
to develop in the industry last week
as legality of the decision was
challenged.
NARTB, NBC and CBS were
preparing to ask reconsideration
of the order [B*T, May 19] as well
as stay of execution prior to the
July 1 effective date.
Indignation marked meetings of
the two NARTB directorates —
Radio Board and TV Board— last
week. Both boards took up the
FCC's order and adopted resolu-
tions calling for quick action (see
board stories, pages 28 and 36).
The NBC and CBS protests were
about complete at the weekend,
with prospect they would be filed
early this week. Legal staffs of
both networks gave priority to the
matter.
Curiously, the most heated criti-
cism of FCC's order — which puts
a station on the Commission carpet
if its fails to let another station re-
broadcast a program — occurred
within the government [Closed
Circuit, June 9].
This criticism developed within
the Budget Bureau because FCC
had failed to clear its decision with
the bureau as required by the
Federal Reports Act of 1942.
The Commission found itself on
the spot at a Tuesday session of
its lawyers and representatives of
the Budget Bureau, part of an all-
day discussion with the Broadcast
Industry Committee of the Advi-
sory Council on Federal Reports.
The advisory council consists of
business organizations which ad-
vise with the Budget Bureau in
simplifying and improving ques-
tionnaire and reporting procedures
of federal agencies.
Benedict Cottone, FCC general
council, is understood to have told
the broadcast advisory group the
subject was not properly before
the body, adding that the FCC
didn't need the Budget Bureau's
consent to issue the order.
After conferring with other FCC
representatives, Mr. Cottone apolo-
gized for his observations, accord-
ing to some of those who took part
in the meeting.
The Budget Bureau, citing the
Federal Reports Act, contended no
agency shall collect information
without its approval. The bureau
does not question the FCC's power
from a policy standpoint. How-
ever, it takes the position that if a
Federal agency issues a rule call-
ing for a report, and that report is
disapproved by the bureau, the rule
would then be invalid.
It was brought out Tuesday that
the rebroadcast order had been in-
formally discussed at the staff level
by FCC and bureau personnel, but
the final FCC rule had not been
cleared.
The bureau now has the matter
before it, looking into the proce-
dure involved in network and sta-
tion reports on refusal of permis-
sion for rebroadcast. It is holding
discussions with FCC on the sub-
ject.
Industry concern over the FCC's
rebroadcast order continued to
mount last week as its impact on
stations and networks was studied
in detail. The rule specifies that if
a station refuses to permit rebroad-
cast of a program it has carried,
it must tell the FCC why it re-
fused.
If the Commission figures the
reasons aren't satisfactory, it
might question the very qualifica-
tions of the licensee under the pub-
lic service provisions of the Com-
munications Act, it was pointed
out.
A broadcaster suggested to the
joint committee that a special en-
forcement problem would arise if
a station would demand an ex-
orbitant sum to another broad-
caster seeking rebroadcast rights.
The all-day advisory discussions
brought out many proposals to sim-
plify FCC questionnaires and ease
the burden of filling out all sorts
of returns with detailed informa-
tion. In renewal applications, for
example, it was proposed that sta-
tions file a simple balance sheet
instead of long forms. Use by
FCC of an income form resembling
income tax computations was sug-
gested as a means of saving work.
In the case of forms covering
broadcast properties that are rela-
tively small units in large enter-
prises, it was proposed that FCC
need not examine in great detail
all the phases of the commonly con-
trolled properties. Consolidation of
annual and interim ownership re-
ports.
Attending the advisory Sessions
were Ben Strouse, WWDC Wash-
ington, chairman of the Broadcast
Industry Committee; David Cohen
and C. P. Modlin, economists of the
Budget Bureau's Office of Statisti-
cal Standards; C. T. Lucy, WRVA
Richmond; Richard C. Steele,
WTAG Worcester, Mass.; E. K.
Jett, WMAR-TV Baltimore; Ralph
W. Hardy, NARTB, substituting
for Secretary C. E. Arney Jr.;
Richard P. Doherty and Charles H.
Tower, NARTB, observers; Leon
Brooks, Carl Burkland, Craig Law-
rence, CBS; James E. Greeley, Paul
B. Lynch, NBC; Mr. Cottone,
Daniel Ohlbaum, Curtis B. Plum-
mer, Robert Leahy, Hugo Reyer,
H. H. Golden, James Sheridan, Eric
Stewart, FCC.
UNITED NATIONS Radio has pro-
duced a special series titled Jungle in
Retreat, story of three U. N. reporters
in southeast Asia, starring screen actor
Gene Kelly. Series will be carried by
NBC radio June 21, 28 and July 5.
AMONG THOSE attending the West Virginia AP news
clinic were (front row, I to r) H. B. Kenny, WCOM
Parkersburg; Paul A. Myers, WWVA; Phil Vogel, WGKV
Charleston; Frank J. Stearns, AP field representative,
Washington, D. C; Ned Skaff, WCHS; Nick Basso, WSAZ
Huntington; Gilbert D. Brooks and Mr. Hays, WKNA;
second row, Aud Archer, WCOM; A. G. Ferrise, WMMN
Fairmont; Johnnie Villani, WBRW Welch; Mr. Saunders;
Mr. Aspinwall; Mr. Rine, and John S. Phillips, WHTN
Huntington; standing, Doug Martin, WCHS; Carl Lipps
and Charlie Brotman, WRON Ronceverte; Bill Powell,
WMMN; Mort Cohen and Bill Buckley, WCHS; Ellis
Landreth, WBRW; Cebe Tweel, WPLH Huntington; Mr.
Fullerton; Bill Austin, WPLH; Bert Shimp, WSAZ; Charles
R. Lewis, AP sports editor, Charleston; Richard K. Boyd,
AP correspondent, Huntington, and Flem Evans, WPLH.
PENNSYLVANIA and Delaware AP stations hear Robert K. Richards (I),
NARTB public affairs director, urge support of get-out-the-vote campaign.
Here Joe Cleary (2d I), incoming president of Pennsylvania-Delaware AP
Broadcasters, is greeted by Ed Darlington, WCNR Bloomsburg, Pa., outgoing
president. Joe Snyder (r) is AP Philadelphia bureau chief and association
secretary.
WILLIAM D. NIETFELD (I), KCBS
San Francisco news director, is con-
gratulated on his election to the
chairmanship of the California AP
Radio Assn. by Les Mawhinney, KHJ
news director, and retiring chairman.
VOTING GUIDE
Ad Council Catalog Mailed
HUNDREDS OF radio-television
broadcasters are among the esti-
mated 10,000 persons receiving The
Advertising Council's new 28-page
Register and Vote campaign guide,
scheduled for mailing to adver-
tisers, agencies, broadcasters and
editors early last week.
Prepared by Leo Burnett Co.,
Chicago, the catalog of advertising
and action materials designed to
help get out the national politi-
cal vote was displayed for the first
time at the annual convention of
the Advertising Federation of
America in New York's Waldorf-
Astoria Monday.
This material will be distrib-
uted to radio and TV stations
through the council's regular allo-
cation plan, with monthly supple-
mental material issued by the
American Heritage Foundation
and the NARTB.
Radio outlets will be supplied
scripts and program ideas to urge
citizens to vote, with special pro-
grams and tie-ins planned for both
network commercial and sustain-
ing shows.
TV stations will receive one-
minute and 20-second film spots,
contributed by Five Star Produc-
tions, Hollywood. Main campaign
themes are dramatized through
live-action and art techniques,
with emphasis of all announce-
ments on the final "See you at the
polls" message.
Austrian Quiz
USING an American-type
quiz show with participants
donating their prizes, the
U.S. Dept. of State's Red-
White-Red network in Aus-
tria won over many Aus-
trian, Hungarian and Czecho-
slovak Catholics in a drive
to rebuild the war-damaged
800-year-old St. Stephan's
Cathedral. Using two new
100 kw transmitters, one
near the Czech border and
the other near Hungary,
RWR is preferred by 76% of
the Austrians to the Russian-
controlled RAVAG, accord-
ing to Paul A. Shinkman,
public information officer.
NARTB 'VOTE' DRIVE
Maine, Illinois Join
TWO more states, Illinois and
Maine, have joined the NARTB
"Register and Vote" campaign,
conducted in conjunction with the
American Heritage Foundation.
Formation of four committees pre-
viously had been announced, with
NARTB President Harold E. Fel-
lows contacting all 38 state asso-
ciations in connection with the
drive. Goal of the campaign is a
record election vote.
New state committees follow:
ILLINOIS— William Holm, WLPO La-
Salle, chairman; Charles Cook, WJPF
Herrin; Oliver Keller, WTAX Spring-
field; Harold Safford, WLS Chicago;
Tom Gavin, WIRL Peoria.
MAINE — Faust Couture, WCOU
Lewiston; Carleton Brown, WTVL
Waterville, secretary; William Rines,
WCSH Portland; Sam Henderson,
WGUY Bangor; Elden Shute, WLAM
Lewiston; H. D. Glidden, WGAM
Presque Isle.
POPULARITY poll conducted by TV
Digest indicated that John Facenda,
WIP Philadelphia, is the favorite local
news commentator in that area.
W. VA. AP CLINIC
State, Local News Lauded
STATE and local news was
termed the "most salable radio
commodity" at an AP news clinic
June 5 in the Daniel Boone Hotel,
Charleston, W. Va. Don O. Hays,
program director, WKNA Charles-
ton, told some 40 broadcasters that
it behooved them to exploit these
programs.
Such news "builds not only au-
dience, listener loyalty and adver-
tiser acceptance, but also serves as
an ideal vehicle for promotion and
publicity," he said.
Ernie Saunders, WCHS Charles-
ton sports director, in an analysis
of sports coverage, said he felt
that too much time was devoted to
horseracing. More, he said, than
stations in small cities want or will
use.
Mr. Saunders also urged that the
betting odds on all sports events be
eliminated from wire copy.
John Aspinwall, AP radio news
editor, described the association's
New York radio operations. Max
R. Fullerton, Baltimore bureau
chief, led a discussion of the com-
parative use of AP copy among
member stations. Mr. Fullerton
said that it was a happy revela-
tion to him that the day of the
"rip and read" announcer has
waned. William E. Rine, managing
director, WWVA Wheeling, is pres-
ident of the West Virginia AP
Broadcasters Assn.
WWJ 'LIVE' POLICY
Urges Return to Spontaneity
INCREASED importance on the
value of spontaneity in radio has
become the policy at WWJ Detroit,
Don DeGroot, manager, announced
last week.
In a statement to his staff, Mr.
DeGroot said, "Radio has always
served the public best as an 'on the
spot' medium. Since taping or re-
cording removes shows, interviews
and special events an additional
step from the spontaneity which is
one of radio's greatest assets, and
since 'live' programs get the ad-
vantage of word-of -mouth publicity
from the participants, please make
it a matter of policy in the future
to schedule radio programs on a
'live' basis whenever possible.
"If it is impractical to keep the
entire program 'live,' then at least
the narrator, the announcer, or the
voice that ties it together should
be done 'live.' Your cooperation in
this can help maintain the public
consciousness of radio's matchless
immediacy."
WVLK Change
FCC granted permission last week
to WVLK Versailles, Ky., to change
its main studio location to Lexing-
ton. WVLK will maintain a remote
studio at Versailles, the Commis-
sion noted. Station is licensed to
Blue Grass Broadcasting Co. and is
assigned 1 kw fulltime on 590 kc,
directional. It is a Mutual affiliate.
Page 50 • June 16, 1952
BROADCASTING • Telecasting
NEW COLOR FILM SHOWS
WONDERS OF MODERN COAL MINING-
Actual on-the-job scenes shot
• MARVELOUS AUTOMATIC MINING MACHINES AT WORK
• SAFETY MEASURES THAT PREVENT MINE ACCIDENTS
• HOW COAL CONTRIBUTES TO ELECTRIC POWER...
STEEL . . . CHEMICALS ... AND SYNTHETIC FUELS.
This new film shows what coal mining is actu-
ally like today. It contains some of the finest
high-quality color sequences ever made of
mechanized underground mining.
Now audiences can see the extensive measures
that are taken to insure miners' safety . . . mar-
velous machines harnessed to produce coal at
almost unbelievable speed . . . mining above-
ground, where giant shovels high as eight-story
buildings peel back the earth to expose the coal.
Modern coal "laundries" are shown that wash,
size, grade and treat coal to do its many jobs.
Exciting scenes show coal doing these jobs.
There are scenes, too, of the chemical marvels
that are possible because of coal, including views
of a new synthetic fuels plant where coal is trans-
formed into gasoline and oil.
This 25-minute film is 16 mm., in full color and
sound. It is free of any advertising or propa-
ganda, and is being hailed, for its high interest
value and dramatic qualities, as one of the finest
industrial films ever produced.
HOW THE FILM CAN BE SEEN
"Powering America's Progress" is available for
schools, colleges, scientific and technical so-
cieties, business and civic organizations, and
other recognized groups. Prints can be obtained
through the Bituminous Coal Institute and from
the Graphic Services Section, U. S. Bureau of
Mines, 4800 Forbes St., Pittsburgh 13, Pa. Copies
of the film are also available for television.
For further information write to:
BITUMINOUS COAL INSTITUTE
A Department of National Coal Association
320 Southern Building, Washington, D. C.
BROADCASTING • Telecasting
June 16, 1952 •
Page 51
OPEN HOUSE for persons born June 8, 1922, was held by WFBR Baltimore
on its 30rh anniversary the same day this year. At cake cutting are (I to r)
John E. Surrick, WFBR vice president and general manager; Mrs. Regina
Conzelmann, one of 13 birthday guests; Robert S. Maslin Jr., on behalf of
WFBR President Robert S. Maslin, unable to attend; J. H. L. Trautfelter, vice
president and treasurer, and Bert Hanauer, program director.
Industry 'Morals' Reply
(Continued from page 28)
Interstate & Foreign Commerce
Committee, which has jurisdiction
over radio and TV, the probe into
broadcast programs was handed
to it.
In the first hearings, most wit-
nesses and committee members
agreed no censorship nor legisla-
tion was required. Only concrete
proposals were: (1) that the in-
vestigation be continued indefi-
nitely to give publicity to ob-
jections and (2) that a National
Citizens' Advisory Board be es-
tablished to perform a similar
function.
General agreement also was
voiced that the TV Code, which
went into effect March 1, was a
step in the right direction. There
were some expressions of doubt
that the broadcasters could police
themselves.
Broadcasters should abandon any
idea that the program probe is
something to be casually brushed
aside or laughed off, according to
Rep. Arthur G. Klein (D-N. Y.), a
member of the group.
"It is very important that the
television and radio industry should
not take this too lightly," Rep.
Klein told Broadcasting • Tele-
casting Thursday.
Rep. Klein's Views
Expressing personal antipathy
to any form of official censorship,
Rep. Klein emphasized his belief
that if broadcasters fail to take a
serious view of criticisms of some
types of programs seen and heard
on the air today "they may find
themselves faced with a situation
that we'd all like to avoid."
The subcommittee, he said, would
like to know more about the
NARTB code and its enforcement
provisions, so it can decide whether
the industry is capable and willing
to police itself or whether some
outside control is necessary to pro-
tect the public from objectionable
fare broadcast into homes.
As an example of how serious
could be the failure of the broad-
casters to present a full and ade-
quate answer to critics' charges,
Rep. Klein cited the appearance
before the subcommittee of a num-
ber of representatives of groups
opposed to advertising of alcoholic
beverages on the air.
"The subcommittee had no inten-
tion to get into this subject," Rep.
Klein said, "but we got literally
thousands of letters asking that
beer and wine advertising on radio
and television be stopped." This
public pressure could not be
ignored and the subcommitee heard
the complaints of the "dry" spokes-
men, he said.
Spurred by a "large number" of
complaints, particularly from
"church groups," Rep. Thomas J.
Lane (D-Mass.) closed the June 10
session of the lower house of Con-
gress on the subject "Is TV Run-
ning Wild?"
Although admitting he is not a
regular TV fan himself, Mr. Lane
told Broadcasting • Telecasting
he was dismayed at the "cheap
stuff on TV" and its effect on chil-
dren. He referred to crime and
horror shows and programs that
featured "burley" scenes.
In his House remarks, the Mas-
sachusetts Congressman warned
that unless the industry cleaned
itself up, Congress would have to
impose controls.
He also seemed to be recom-
mending some form of "pay-as-
you-see" TV. After alluding to sur-
veys proving "that the people are
willing to pay for good movies,
plays, operas, prize fights and for
better entertainment," he added:
"If the show is to go on and im-
prove, there must be a combination
of better taste and better financ-
ing." Excerpts from his speech
follow :
The social Impact of this new medium
of communication is beginning to alarm
the nation, because the televisers are
not in a mood to discipline themselves.
Even atomic energy has to be con-
trolled in one way or another, or it
would destroy us physically.
So too much TV become subject to
certain limitations before its unbridled
power corrupts the taste, the intelli-
gence, and the character of our youth.
The mass-production of murder, ag-
gravated assaults, horrors, on TV has
the effect of being a 'school for crime'
to openmouthed youngsters.
And there are other sophisticated or
'cheesecake' programs which are too
revealing for their tender years.
There are ways of entertaining chil-
dren without keeping them in a state
of morbid tension, but the brains of the
new industry are working at the tab-
loid level and are failing to create suit-
able and satisfying shows for young
America.
I cannot understand why advertisers
do not realize their greater responsibili-
ties to the public in this very sensitive
field. Surely they don't mean to spon-
sor programs that will lose business.
TOP HONORS in the Cleveland
Press' seventh annual local radio
poll went to WGAR Cleveland for
the sixth straight year, according
to results announced Wednesday
which gave WGAR 30 ^ points,
WERE 17%, WHK 15V2, WTAM
10, WDOK 7 and WJW iy2. Win-
ners are:
Best program: Ohio Story (WTAM).
Bill Gordon (WHK), Fairytale Theatre
(WGAR).
Best performer: Bill Gordon (WHK),
Esther Mullin (WGAR). Bill Handle
(WERE).
Women's program: Ladies' Day
(WGAR), Maggie Wulff (WERE), Jane
Stevens (WJW).
Children's program: Fairytale Theatre
(WGAR), Toddler Time (WERE),
Kousin Kay (WDOK).
Public service: City Club (WGAR),
Ask City Hall (WGAR), Press Club
(WHK).
Male vocalist: Reg Merridew
(WGAR), Dick O'Heren (WHK), Ken
Ward (WTAM).
WALKER FETED
For VOD Contest Aid
LUNCHEON honoring FCC Chair-
man Paul Walker was held at the
Mayflower Hotel, Washington,
D. C, Friday with Allen M.
Wood a 11, president of WDAK
Columbus, Ga., as host. The lunch-
eon was held in recognition of
Chairman Walker's participation
in the Voice of Democracy contest.
Dwight Clark Jr. of Fort Col-
lins, Col., one of the four 1951-52
national winners, was a guest. Mr.
Clark is being conducted on a
speaking tour around Georgia by '
Mr. Woodall. Robert Burnett, a
1950-51 winner, also was a guest.
He is employed on Mr. Woodall's
stations.
Among Washington guests were
Judge Bolitha Laws, Chief Judge, TJ. S.
District Court for District of Colum-
bia; Harold E. Fellows NARTB presi-
dent; Judge Justin Miller, NARTB
board chairman and general counsel;
Rep. William S. Hill (R-Col.); Rep.
E. L. Forrester (D-Ga.); Leeman
Anderson, secretary to Sen. Richard
Russell (D-Ga.); Robert K. Richards,
NARTB assistant to the president and
public affairs director as well as na-
tional chairman of the VOD Commit-
tee; Ray Ringson, manager of WRDW
Augusta, Ga., one of Mr. Woodall's sta-
tions; Sol Taishoff and J. Frank Beatty.
BROADCASTING . TELECASTING;
Oscar Elder. NARTB assistant public
affairs director.
GERMAN PACT
VOA, RIAS to Continue
AGREEMENT signed Wednesday
with Germany permits operation
of two U. S. broadcasting stations
in the Federal Republic — Voice of
America in Munich and RIAS (Ra-
dio in American Sector) in Hof —
for an indefinite period. Both sta-
tions have been powerful anti-
Communist weapons, the VOA sta-
tion beaming broadcasts in several
languages, including Russian, be-
hind the Iron Curtain, and RIAS
airing East German news to East
Germany.
The agreement, signed by Chan-
cellor Konrad Adenauer and Sam-
uel Reber, acting U. S. high com-
missioner, was to have been signed
at the time of the Bonn peace con-
tract, but high German officials
demanded time for "further study."
Female vocalist: Gloria Busse
(WDOK), Judy Dell (WDOK). June
Anthony (WDOK).
Instrumentalist: Henry pildner
(WGAR), Walter Trimmer (WERE).
Tommy McCormick (WGAR).
Live music: Clevelandaires (WTAM).
Starlight Trio (WGAR), Say It Witli
Music (WHK).
Record show: Bill Gordon (WHK).
Bill Handle (WERE). Ten O'Clock
Tunes (WGAR and WHK).
Disc jockey: Bill Gordon (WHK).
Bill Randle (WERE). Bill Mayer
(WGAR).
Sportscaster: Jim Dudley (WERE and
WJW), Bob Neal (WERE). Jack Grane '
(WERE).
Newscaster: Wayne Johnson (WERE .
Jim Martin (WGAR), Tom Fieli
(WTAM).
Studio announcer: Tom Armstrong
(WGAR), Tom Field (WTAM), Bo)
Smiley (WGAR).
Best commercial: Cleveland Electric; 1
Hluminating Co. (D'Arcy agency). Ohi)
Bell (McCann-Erickson), Clark Restau-
rant (no agency).
Paze 52 • June 16, 1952
BROADCASTING • Telecasting
...at the time they
are considering your
market and how best
to cover it?
All year 'round thousands of national advertisers consult
consumer markets. Here is a busy traffic point where you
can "meet more national advertisers." Here your Service-Ad
can interpret the facts about your market; tell how your
Station serves your trading area.
Look at it this way— nobody, except perhaps an occasional
college professor, ever opens a copy of consumer markets
just for the sake of assembling statistics. Nearly everybody
who uses CM is interested in markets for a specific product;
and has an interest in how best to cover each market.
Your Service-Ad next to the data on your market encounters:
Sales Managers working up market plans • Advertising
Managers originating or revising cam-
paigns • Account Executives drafting
proposals or defending those they
have already made • Research Direc-
tors making comparative market stud-
ies • Media men planning and pre-
paring lists.
More than 450 separate media placed
Service-Ads in the 1951-52 edition of
CM to help their prospects make better
use of the market facts it contains.
1952-1953 edition, to be issued in
September, closes July 1st, 1952
consumer markets
In Milwaukee and » ^Wisconsin's Richest Market
it's -J\ 860 KC
A Service-Ad like this takes advantage of an impor-
tant fact -CONSUMER MARKETS is used continu-
ously by men seeking market information . . . and
always with the underlying purpose of finding the best
way to reach the right people in the markets they select.
how national advertisers use CM
Assistant Research Director, Large Advertising
Agency: "I would say that the principal use we make
of CONSUMER MARKETS is in connection with our test
market work, of which we do a good deal. An im-
portant stage in these tests is the determination of
typical towns in which the tests will be conducted;
and also to define the areas that we would want to
use or would consider using from a research point
of view."
Account Executive, Large Advertising Agency:
CONSUMER MARKETS is a terrific book, I was in the
Medio Department before I became an account
executive, and I used it constantly. It combines all
the information about a market, in capsule form,
that I would normally have to go to several sources
for. It is a wonderful handbook to have around."
Media Buyer, Medium-to-Large Advertising Agency:
"I hove found the maps in CONSUMER MARKETS ex-
tremely useful; it is the only source I know of where
the maps are set up in so helpful a form."
Market Research Analyst. Medium Sized Adver-
tising Agency: "Our clients expect us to spend their
money where it does the most good, so we concen-
trate the advertising in those regions which have a
good potential. We use CONSUMER MARKETS for the
breakdown of markets for the retail sales potentials,
and if the client asks us to justify our selection of
regions, we refer him to the statistical information
that CM gives us."
The comprehensive single source of authoritative market data
PUBLISHED BY STANDARD RATE & DATA SERVICE. INC ♦ WALTER E BOTTHOF. PUBLISHER
1740 Ridge Avenue, fvanston, Illinois • New York • Chicago • Los
BROADCASTING • Telecasting June 16, 1952 • Page 53
THE OUT OF HOME
THE FIGURES
IN CINCINNATI, 39.1% OF ALL HOMES HAVE PE
THIS OUT OF HOME LISTENING REPRESENTS 13
DOMINATES THIS OUT OF HOME LISTENING WIT
IN RATING IN 47 OF 48 QUARTER-HOURS 7 AM tc
• MORE AND MORE ADVERTISERS ARE FINDING
ENCE AT THE LOWEST COST PER THOUSAND IN
THE OUT OF HOME AUDIENCE— A COMBINATIO
WC K Y
ON THE AIR EVERYWHERE
T W E N 7
6a dke Bi? PMts
JDIENCE ON WCKY
PlfNS LISTENING ONCE OR MORE A DAY OUT OF HOME.
OF THE TOTAL LISTENING, AND WCKY COMPLETELY
W1JIOF THE TOP 10 SHOWS— AND IS FIRST OR SECOND
It I'M. (Jan. 1952 Out of Home Pulse)
IT IN ADDITION TO RECEIVING THE IN HOME AUDI-
INNATI, WCKY ALSO GIVES THEM THE BIG PLUS OF
IAT MAKES WCKY THE BEST
CALL COLLECT:
Tom Welstead
Eastern Sales Manager
53 E. 51st St., New York City
Phone: Eldorado 5-1127
TWX: NY 1-1688
C. H. "Top" Topmiller
WCKY Cincinnati
Phone: Cherry 6565
TWX: Ci. 281
POUR HOURS A DAY
SEVEN DAYS A WEEK
editorial *|
Plug-Uglies (The McCoys)
IT IS futile to try to estimate, within the
limitations of a margin-of-error that does not
approximate the size of the national debt, the
value of radio and television advertising that
is being, has been, and — unless firm corrective
measures are taken — will be given away for
absolutely nothing through the device known,
rather innocuously, as the "free plug."
Broadcasters and broadcasting would be far
better off, however, if all hands would pause
for a few minutes to attempt to make such an
estimate, despite the unlikelihood that anyone
would reach a reasonably accurate dollar figure.
The menace of the free plug — that is, the
free mention of a product or service on a
program which is sponsored by some other
advertiser, or, indeed, not sponsored by any-
one— and the machinations behind it were ex-
amined in detail last week [B»T, June 9].
We do not quarrel with contentions that
some plugs are "good" — i.e., that they "contrib-
ute something" to the program. Our prime com-
plaint is against the type of plug which indis-
criminately employs brand names in gags and
stunts which never would have been used if
the writer, performer, producer — or somebody
— had not been offered a case of liquor or some
other reward which is equivalently inexpensive,
compared to the advertising value received,
for getting the names mentioned on the air.
It is time for broadcasters to appraise the
entire free-plug question and to take firm action
— punitive action, if necessary — to put a stop
to practices which give advertising time away
for nothing and alienate audiences in the
process. The problem is big enough to demand,
too, the attention of an overall radio-television
committee or organization. Radio's BAB al-
ready has shown an interest (see story, this
issue). We commend it also to the NARTB.
Machine Against TV
UNTIL THIS Presidential year, the elections
have been decided, machine against machine.
That has been so at the nominating conven-
tions. It has carried through to the elections.
This year, it's crystal clear that it's machine
against TV. The travail over TV time has
exceeded even that which had been predicted.
The Eisenhower forces obviously are pinning
their hopes on the open-faced sincerity of their
candidate. They want all the preliminaries of
the GOP convention on the air, to offset the
steam-roller power of the Taft organization.
On the other side of the political street, the
Democrats, with no candidate yet in clear
focus, are making quiet but detailed TV plans.
They have drafted into their camp an old hand
at air campaigning — J. Leonard Reinsch, and
his consulting duties are exclusively TV.
In no other national campaign can we recall
anything approaching the tugging and hauling
over radio and TV time. Section 315 of the
Communications Act, prescribing equal time
for qualified candidates, is becoming better
known to the electorate than Point Four.
Crackpots and other irresponsible people seek-
ing public office are being given open sesame
to the microphones and cameras on equal foot-
ing with bona fide candidates, by simply citing
Section 315 to the FCC.
The Kefauver lesson has been learned by the
politicians. The appearance and the manner of
a candidate, given access to the TV networks
and 75 million people, may well offset the
power of the well-oiled political machines.
As for Section 315 relief, it looks like a for-
lorn hope until the campaign is over. It's a
simple case of the political controversy being
too controversial for the politicians in an elec-
tion year. The broadcasters themselves actually
did little to protect themselves. If, for example,
they had charged the candidates for the lines
and cables (not for the time) many of the
irresponsible elements invoking Section 315,
for free, would have just dried up.
The time to do the 315 job is in an off-
election year, when things are quiescent.
We're not given to political soothsaying.
But we'll venture the 1952 Presidential elec-
tions will be won and lost on the air.
Murder at Midnight
UP ON Capitol Hill they're pondering a who-
dunit that wends its mysterious way from the
FCC to the White House to the House floor.
Who killed the McFarland Bill (S-658), was
the question? After many months of doing,
this measure, which would take away from the
FCC staff the authority it had usurped, finally
hit the House calendar. It was to have been
considered by the House last Thursday. On
Tuesday, Majority Leader McCormack sum-
marily announced that the bill would be re-
placed and that there would be no time this
session to consider it.
Things began to happen. Senate Majority
Leader McFarland, author of the measure
which had passed the Senate four times, hit
the war-path. It wasn't long before word
seeped out that the White House had instructed
Mr. McCormack to kill the McFarland Bill.
And to the White House went Sen. McFarland,
who for six years had shepherded his bill
through the tortuous legislative processes, and
against persistent sabotaging by FCC people.
What transpired between Wednesday and
Thursday may never be pieced together. But
enough happened to cause Mr. McCormack to
announce on Thursday that it was all a mistake
and that the McFarland Bill would be re-
scheduled for consideration this week. That
there was White House intercession isn't re-
futed. And the participation of certain FCC
people can't be, since it is the only agency,
public or private, that has voiced objection.
Now the McFarland Bill, as revised by the
House, is far from perfect. Broadcasters won't
go along with its suspension and fine provisions
— tantamount to the supreme penalty and as
objectionable as revocation. Nor do the larger
entities like the "double 'jeopardy" provision.
There's opposition from the whole FCC to the
provision that would isolate the Commissioners
from the staff. The House proposal that would
specify non-discrimination against newspapers,
thereby implying that they should get prefer-
ential treatment over non-newspaper applicants
certainly lacks unanimous endorsement. (It's
better to provide there shall be no discrimina-
tion because of the nature of the applicant's
business.) We have looked with trepidation
upon the provision permitting "cease and de-
sist" orders.
At all events, there was the tacit under-
standing that differences between Senate and
House would be composed by the conferees.
Everything was in order — until the White
House, goaded by one or more individuals at
the FCC— moved in.
It looks like there'll be legislation after all,
thanks to persistence and courage of Sen. Mc-
Farland. We think FCC Chairman Walker
should ascertain forthwith who went to White
House Presidential special counsel Charles S.
Murphy with the anti-McFarland Bill pitch.
We doubt whether Mr. McFarland or Chairman
Ed Johnson of the Senate Interstate Commerce
Committee will allow this to become a closed
incident without explanation.
ff - our respects to:
CLEM JOHN RANDAU
A WIDELY-KNOWN radio and newspaper
executive for over 30 years, Clem J.
Randau is looking westward and re-
appraising his place in the broadcasting in-
dustry after taxing but rewarding service with
the federal government.
This westward movement is spelled out in
Mr. Randau's purchase, subject to FCC ap-
proval, of KXOB Stockton, Calif.; another step
in a variegated career that has spanned radio,
newspapers, oil interests, a press association
and other pursuits.
This reappraisal is indicated by the fact that
Mr. Randau is moving to Stockton and resum-
ing radio interests after some 16 months with
the Federal Civil Defense Administration. It
may safely be reported that the native-born
Iowan will not find himself embarked in
strange waters despite his semi-retirement
prior to government service.
Mr. Randau resigned his FCDA post last
April 30. From January 1951 to May 1952 he
survived the rigors of office with no noticeable
scars, though the task peculiar to alerting
America on civil defense is generally a thank-
less and unenviable one.
FCDA's success has been due in no small
part to Mr. Randau's acceptance of myriad
duties and responsibilities. Originally special
assistant to Millard F. Caldwell Jr., agency ad-
ministrator, and later executive director of
FCDA, Mr. Randau functioned at top strata
as chairman of its Policy Committee.
"My work with [FCDA] is the most chal-
lenging and toughest assignment I have ever
tried," he has freely acknowledged.
While he retired from active business in
1947, Mr. Randau. retained some newspaper
and oil interests and still is director-minority
stockholder in WNEW New York. He also was
president-director of KFBI Wichita, Kan., in
the late '40s.
As a result of the new transaction, he
and his wife will own 55% of stock in KXOB,
an MBS affiliate on 1280 kc with 1 kw. Mr.
Randau, with other principals, bought the sta-
tion from Lincoln Dellar for a reported
$200,000.
"Having learned the radio business at the
top, I'm starting now to learn radio and TV
in orderly fashion," Mr. Randau explains ir.
reference to KXOB to which he plans to devote
his time.
A modest man in demeanor and disinclinec
to discuss his own achievements since he be-
gan learning the business topside, Mr. Randau
has, nevertheless, certain accomplishments
( Continued on page 61 )
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ROADCASTING • Telecasting
June 16, 1952 • Page 57
STANTON P. KETTLER (I), southern
district vice president, Storer Broad-
casting Co., presents an award to Jack
Callaghan, who was named the 1951-
1952 outstanding member of the U.
of Miami radio and TV department.
Presentation was made Memorial Day
at a dinner, jointly staged by the
department. Alpha Epsilon Rho honor-
ary radio fraternity, and the Televi-
sion Advisory Council. Mr. Kettler is
retiring chairman of the Advisory
Council.
PHILCO'S 'CHEF7
Recipes Beamed by WRUL
WRUL BOSTON has just begun
a novel feature as part of Philco
Rendezvous, a weekly program
beamed at Latin America.
The station selected a "Chef of
the Month" to share a favorite
recipe with listeners in the West
Indies, Central and South America.
The June selection was Chef
Manuel Orta of New York's Hotel
Pierre. Mr. Orta, a native of Spain,
broadcast in both Spanish and
English. After the program,
Philco International Corp., the
sponsor, offered a special recipe to
listeners upon request. Programs
originate in New York and are
carried by leased wire to five trans-
mitters at Boston.
WRUL is independently owned
and operated by Walter S. Lem-
mon, president of World Wide
Broadcasting Corp. Mr. Lemmon
commented, "It occurred to me that
a similar type of program might be
of value to many of the managers
of local radio stations who could use
the idea for food and restaurant
accounts in their own areas."
KBIG AVALON
New Station Is on the Air
KBIG AVALON, Santa Catalina
Island, Calif., 10 kw on 740 kc, be-
gan operations June 1 with cere-
monies and program previews.
In a day without commercials,
mayors of 24 Southern California
communities gave brief welcoming
talks from Hollywood studios at
6540 Sunset Blvd. Many radio, TV
and motion picture entertainers
also added their greetings.
John H. Poole, licensee of experi-
mental UHF station KM2XAZ Los
Angeles, and former owner of
KALI Pasadena, is owner-operator
of KBIG. Cliff Gill is operations
manager and Robert J. McAndrews,
commercial manager.
The staff includes Stuart Wilson,
production manager and director of
special events; Alan Lisser, pro-
gram director; Carl Bailey, disc
jockey; Gene McGhee, John Hara-
don and Larry Berrill, announcers;
H. Phillip Dexheimer, Joe Seide-
man, Carl Hill and Wayne Muller,
salesmen; Gordon Calcote, Sam
Margolin, William Dalton and Jud-
son Edwards, engineers, and Phillis
Nungester, traffic manager.
HOLLYWOOD AD CLUB
Morgan Elected President
JAMES MORGAN, vice-president
in charge of radio-TV, Raymond
R. Morgan Co., last week was
elected president of Hollywood Ad-
vertising Club. He succeeds Robert
J. McAndrews, commercial man-
ager, KBIG Avalon, Calif. Mr.
Morgan served as club vice presi-
dent during the past year.
Harlan Palmer, managing editor and
assistant to the publisher, "Hollywood
Citizen-News," and Donn B. Tatum,
ABC Western Div. director of tele-
vision, were named first and second
vice presidents, respectively. Elected
secretary was Benton Paschall, vice
president of the suspended Liberty
Broadcasting System. Irving Eckhoff,
partner in Roche-Eckhoff & Assoc.,
Hollywood agency, was named club
New to the board of directors are
Leon Wrey, sales manager, KHJ Hol-
lywood; Robert C. Coleson, West Coast
representative, Advertising Council
Inc.; Mary Roche, sales representative,
United Air Lines; David R. Showalter,
assistant manager-publicity director,
National Safety Council, Los Angeles.
Mi
RADIO SALES TRAINING SCHOOL
Salt Lake City
will be held June 23-24-25
Give your salesmen this training —
Better tools to work with —
A Bonus for both salesman and station.
Write or wire for information and reservations
THE CO.
WORTHINGTON, OHIO
Telephone Worthington 2-7346
front office
D
ONALD B. ABERT, former station manager, WTMJ Milwaukee,
elected a vice president of The Journal Co., licensee of WTMJ-
AM-TV.
IRVING F. TEETSELL, sales staff, Frederic W. Ziv Co., to sales staff,
WCAU Philadelphia.
HERBERT S. STEWART, general manager, WICU (TV) Erie, Pa.,
elected vice president of The Dispatch Inc., licensee of WICU, WIKK
Erie and The Erie Dispatch.
CHARLES A. HAMMARSTROM, former account executive, The Katz
Agency and Paul H. Raymer Co., station representa-
tive firms, to Keystone Broadcasting System, N. Y., in
same capacity.
TOM SANSING appointed acting station manager at
KDMS El Dorado, Ark., replacing C. H. SIDDENS who
has resigned.
TOM COMPERE, attorney at NBC Chicago, has re-
ly^ turned from active duty as lieutenant colonel in Army's
Hammarstrom Command and General Staff College, Fort Leavenworth.
WILLIAM H. SELDON to sales staff, WBAL-TV Baltimore. AL
O'BRIEN, Baltimore advertising man, to WBAL's radio sales staff.
INDIE SALES Inc. appointed national representative by WELP Eas-
ley, S. C.
PAN AMERICAN BROADCASTING Co., N. Y., appointed national rep-
resentative by WNEL Santurce, Puerto Rico.
STEPHEN W. RYDER, station manager, and FRANCIS H. BRINKLEY,
managing director, WENE Binghamton-Endicott, N. Y., named assistant
treasurer and treasurer, respectively,
of Ottaway Stations Inc., licensee
of WENE and WDOS Oneonta, N. Y.
EDWARD BOGHOSIAN, WNBH New
Bedford, Mass. program manager and
sales representative, to sales staff,
WJAR-TV Providence, R. I.
Brinkley
RAY DEXTER, manager, KDRS
Paragould, Ark., to KNBY Newport,
Ark., in same capacity.
Ryder
KEN WILLSON, sales manager, WMRC Greenville, S. C, to Tobacco
Network, Raleigh, N. C, as general sales manager.
58 • June 16, 1952
T. H. PATTERSON, manager, WRRF Washington, N. C, elected presi-
dent of city's Lions Club. . . . T. E. PAISLEY Jr., assistant to sales
director, WFIL Philadelphia, father of girl, Melissa, May 28. . . . BOB
COVINGTON, assistant vice president, WBT and WBTV (TV) Charlotte,
N. C, father of boy, May 26. . . . LEE GORE, account executive, WOAI-
TV San Antonio, and Jane Seligmann Strauss were married June 6.
V. D. RAMSEUR, president, WAKE Greenville, S. C, elected president
of city's Chamber of Commerce. . . . EDWARD LAMB, president, Edward
Lamb Enterprises, to sponsor 1952-53 season of Junior Concerts by Toledo
Orchestra. . . . CHARLES E. SALIK, president, KCBQ San Diego, pre-
sented plaque by city's Council of Churches on behalf of station's "out-
standing community service."
CHARLES A. COMISKEY, former vice president in charge of sports for
Liberty Broadcasting System, returns to Chicago and the White Sox
baseball team as vice president.
ANNE NELSON, administrative assistant director of business affairs,
CBS Radio, Hollywood, mother of girl, Gaye, June 9. She is wife of
HARMON NELSON, assistant to vice president ROBERT WOLFE,
Keynon & Eckhardt Inc., that city. . . . IRA HIRSCHMANN, president,
WABF(FM) New York, was guest of Holland Music Festival Committee
at annual cultural event at The Hague June 15.
BROADCASTING • Telecasting
JOINT FM TEST
Drafted for Regional Use
JOINT campaign, developed in a
series of experimental FM promo-
tions, has been drafted by NARTB
and Radio-Television Mfrs. Assn.
for regional use. A score of areas
are on the waiting list and will be
selected if there is a community of
interest in FM development and
evidence that broadcasters and dis-
tributors want to cooperate.
The formula was developed in
North Carolina, Wisconsin and Dis-
trict of Columbia. It was. credited
with selling over 9,000 FM sets.
Currently a joint AM-FM promo-
tion is under way in New York
; state (exclusive of Manhattan).
The details will be included in a
guide titled "How to Sell More Ra-
dio Sets With F-M-phasis."
Two key selling aids will be
offered participating distributors
at cost by RTMA: Industrywide
FM display piece at $1.70 each and
self-mailer dealer brochure on FM
Month at $84 per thousand. Manu-
facturer - wholesaler strategy is
guided by an RTMA subcommit-
tee headed by David H. Grigsby,
Zenith Radio Corp.
No Longer Experimental
J. H. Smith Jr., NARTB FM di-
rector, said announcement of plans
to extend the project marks the
end of the experimental period and
stamps the promotion formula as a
"proven product." Mr. Smith su-
pervised development of the plan.
He added:
Conditions in each market now be-
come the primary factor. There must
be a sound sales reason for FM through-
out the area involved and a uniform
interest by the FM stations in that area
in telling their own FM stories. Radio
listeners in the area must be able to
get either more program choices or
greater hearability on an FM-equipped
receiver. Broadcasters must be en-
thused enough to work hand-in-hand
with radio dealers and to carry spot
announcements boosting FM. Distribu-
tors must really want to move FM sets.
The geographic size of an ideal cam-
paign area is entirely dependent on its
FM cohesiveness. It is for these rea-
sons that the two associations must now
ask requesting stations to take the in-
itiative in selling the idea to their con-
temporaries.
James D. Secrest, RTMA general
manager, who is liaison with
NARTB in the promotions, said
areas selected for the campaign can
be assured of adequate distribution
of FM-equipped receivers. He said
scheduling will be determined by
RTMA's committee so timing can
be geared to production and can
avoid conflicts with "selling sea-
sons" in other appliance lines.
Areas that have requested cam-
paigns are: Alabama, Tri-state
Mississippi River area, New York
City, Florida, Northern Illinois-
Chicago, San Antonio, Philadelphia,
Eastern Ohio, Boston, outstate
Massachusetts, Pittsburgh, San
Francisco Bay, Greater St. Louis,
Indiana, Michigan, Georgia, Iowa,
Kentucky, Cleveland and South
Carolina. Future requests must
emanate from NARTB members,
although non-members can partici-
pate in the drives.
DETROIT GREETING is extended to Charles L. Shugerr (second from left).
Shell Oil Co. assistant advertising manager, on his visit there. Left to right:
Gayle V. Grubb, managing director, WJBK-AM-TV; Mr. Shugert; "Miss
Activated"; Tom Harker, Storer Broadcasting Co. national sales representative.
NPA APPROVALS
Given 15 Radio-TV Projects
APPROVAL of 15 radio-TV con-
struction projects amounting to
more than $12 million for the third
quarter of 1952 was announced by
the National Production Authority
last week.
The total approvals for 830 con-
struction projects amounted to
more than $1 billion. For 54 elec-
tronics and communication equip-
ment projects, of which radio-TV
is a part, total approvals amounted
to $96,656,178. Bulk of approvals
in that category were for expan-
sion of electronics manufacturing
facilities.
Most of the 15 radio-TV projects
were for TV expansion, although
the list also included one community
TV system — Vermont Television
Inc., Barre, Vt.
Radio-TV Authorizations
Following is a list of radio-TV
approvals followed by the total
amount of the project:
Clark Associates Inc., Binghamton,
N. Y. ( WNBF-AM-FM-T V) , new offices
and studios, $300,000; Columbia
Broadcasting System Inc., Los An-
geles, Calif. (KNXT (TV)), four TV
studios, $5,330,000; Allen B. DuMont
Labs. Inc., New York (WABD (TV)),
TV offices and studios, $1,750,000;
Empire Coil Co., Cleveland, Ohio
(WXEL (TV)), TV tower, $47,695;
Storer Broadcasting Co., Detroit, Mich.
(WJBK-TV), TV tower and trans-
mitter building, $299,504; Havens &
Martin, Richmond, Va. (WTVR (TV)),
TV tower, $165,000.
KTAR Broadcasting Co., Phoenix,
Ariz. (KTAR), new quarters, $400,-
000 ; National Broadcasting Co., New
York, N. Y. (WNBT (TV)), wiring
new equipment, $8,500; National
Broadcasting Co., Los Angeles, Calif.
(KNBH (TV)), two studios, $2,700,-
000; Radio Broadcasting Inc., Hot
Springs, Ark. (KTHS), construction
of new station in Little Rock, Ark.,
$295,313.
Southern Radio & Television Equip-
ment Co., Miami, Fla. (WTVJ (TV)),
TV antenna system, $50,000; Vermont
Television Inc., Barre, Vt., community
television system, $26,000; Wachusett
Broadcasting Corp., Fitchburg, Mass.
(WFGM), TV antenna system, $118,-
569; WHEC Inc., Rochester, N. Y.
(WHEC), remodeling and new build-
ing, $419,023; WWSW Inc., Pitts-
burgh, Pa. (WWSW-AM-FM), new
radio tower, $60,803.
SMPTE Region Meet
THREE television-film topics are
on the agenda of the Pacific Coast
Section, Society of Motion Picture
& Television Engineers, meeting at
ABC Radio Center, Hollywood, to-
morrow night (Tuesday). George
Cain and Rudolph Vlasak are to
discuss "The Teleprompter." Sid
Solow is to speak on "Current Mo-
tion Picture and Television Prac-
tices in England and France."
Frank J. Somers is to talk on
"Video Effects."
'VOTE' CAMPAIGN
KMBC, KFRM Set Example
OUTSTANDING example of how
stations are helping get out the
vote is being shown by KMBC and
KFRM, both Midland Bcstg. Co.
stations in Kansas City, Mo.
"We are spending nearly a thou-
sand a day in air time," said Har-
old W. Storm, stations' promotion
director, adding that there were
"over 6,000 new registrants in
Kansas City, Mo. yesterday [June
9] alone."
Drive was begun in mid-May
under the banner, "Make the Heart
of America Truly American." All
live broadcasts are carrying a re-
minder to listeners to register.
Station breaks have been designed
to carry the slogan — "Be American
— Register and Vote!" This same
slogan has been incorporated into
drop-in slugs of various sizes and
furnished in mat form to newspa-
per advertisers in Greater Kansas
City and the entire trade area.
In addition, stations are giving
full cooperation to civic workers
doing house-to-house campaigning,
and to organizations
similar efforts.
TAREN Corp., Hollywood, packaging
quarter-hour radio and TV version
Handy Andy Show, which features
title character demonstrating use of
everyday tools in making household
articles and repairs.
SOUTHWEST VIRGINIA'S I'tOttee/l RADIO STATION
ARE
VHP.
SPOT RADIO?
Spot radio lets you hand-pick the station which will
do the best selling job for you — market-by-market.
SOUTHWEST VIRGINIA?
Southwest Virginia, of which Roanoke is the hub,
is a complete market within itself. It represents
about one-fourth of Virginia's total buying power.
WDBJ?
WDBJ is a 28-year-old pioneer in this rich market
— a consistent leader year after year in listener
loyalty, prestige, coverage, and sales results! Ac-
cording to 1949 BMB WDBJ's weekly coverage
represents 110,590 families daytime, and 85,830
families at night. WDBJ's average share of audi-
ence in Roanoke is phenomenally high. Ask
Free & Peters!
■ m m ■ Established 1924 . CBS Since 1929
■AM W\ ^1 I AM • 5000 WATTS . 960 KC
■|V I I W^k I FM . 41.000 WATTS . 94.9 MC
WW IF W0W ROANOKE, VA.
Owned and Operated by the TIMES- WORLD CORPORATION
FREE & PETERS, INC.,' National Representatives
BROADCASTING •. Telecasting
June 16, 1952 • Page 59
CAB CLARIFIES
Network Salute to Queen
SPECIAL anniversary tribute net-
work broadcast last Monday on
Queen Elizabeth's birthday was
conceived by a group of private sta-
tions in Montreal and marks the
first time in 15 years the Cana-
dian Broadcasting Corp. has given
permission for a coast-to-coast
private station network in Canada,
the Canadian Assn. of Broadcast-
ers has emphasized.
CBC assumed the cost of lines
only for those stations which nor-
mally receive its network services.
Line, program and other costs for
the special broadcast were to be
assumed by the privately-owned
stations involved who do not regu-
larly receive these services, the
CAB said. The broadcast also was
scheduled in the U. S. on a 1,000-
station network by NBC, ABC
and MBS, and in Britain by the
BBC. CAB expressed thanks to
CBC for assuming costs as in-
dicated and to the artists and
musicians unions for their coopera-
tion in the broadcast.
No Curtailing Curley
JAMES M. CURLEY, 77,
former Massachusetts gov-
ernor, four times Boston
mayor and former U.S. Con-
gressman, who was pardoned
by President Truman after
serving a prison sentence on
mail fraud charges, was
scheduled to begin today
(Monday) as a commenta-
tor on WBMS Boston. An
announcement of Mr. Cur-
ley's three one-hour broad-
casts weekly on politics and
Irish independence, said, "It
is specifically stipulated in
the agreement that he is to
be allowed to talk about any-
thing he pleases, without
censorship or hindrance for
the station."
Spend your summer
vacation in beautiful
Western Montana
and see for yourself
OLe ^Jrt WosL St ationi
KGvO'Kflnn
Missoula Anaconda
5 kw Butte
Day & Nite 250 kw
MONTANA
THE TREASURE STATE OF THE 48
•
Between Glacier and Yellow-
stone Parks in the Heart of
the Dude Ranch Country
•
Reps: GILL, KEEFE & PERNA,
N.Y., Chi., La. & SF.
air-casters ^jp
KGAE OPENING
R
Mr. McDaniel
appointed traffic
OBERT HITCHINS promoted to
supervisor of sales promotion,
NBC radio network, succeeding HAR-
OLD W. SHEPARD now manager of
sales development, advertising and
promotion for NBC Spot Sales [B»T,
May 26].
CHARLES E. McDANIEL to produc-
tion staff, WHAS-
TV Louisville.
JOE O'NEILL,
musical director,
KVOO Tulsa,
Okla., appointed
program director
succeeding TOM
DeVORE, now di-
rector of area de-
velopment, new de-
partment created
by KVOO.
BARBARA LYNCH
manager, WCBT
Roanoke Rapids, N. C, succeeding
BARBARA TURNER BRADLEY who
has resigned.
DR. ROY K. MARSHALL, educational
•director, WPIL-AM-TV Philadelphia,
presented with honorary Doctor of
Science degree at annual commence-
ment of Philadelphia College of
Pharmacy and Science.
JOHN S. STANLEY, parttime an-
nouncer, WDRC Hartford, Conn., joins
station fulltime following graduation
from Trinity College, Hartford.
CAPT. MAURICE DALLIMORE, ac-
count executive, D. J. Keymer & Co.,
Bombay, India, and formerly with
Indian Army, to NBC-TV New York's
advertising staff handling network
sales space advertising.
RICHARD A. COBB, radio producer,
WBZ Boston, received Master's degree
at Staley College, Brookline, Mass.
LYNN GEORGE, WSVS Crewe, Va.,
to WPAZ Pottstown, Pa., as women's
feature and Hollywood news broad-
caster.
WALTER WHITE, author, newspaper
columnist and executive secretary,
National Assn. for Advancement of
Colored People, adds duties of radio
commentator with weekly program at
WWDC Washington.
JACK KRUSCHEN, Hollywood radio
actor, assigned role in Republic Pic-
CANADIAN RATINGS
Elliott Haymes Reports
FOUR CANADIAN evening pro-
grams are listed among the first
ten during May, according to the
national rating report of Elliott-
Haynes Ltd., Toronto. Leading the
Canadian evening network shows
were Charlie McCarthy with a rat-
ing of 29.1, Radio Theatre 28.3,
Amos V Andy 26.4, Our Miss
Brooks 23.7, Twenty Questions 18.5,
Take a Chance 18.2 (Canadian),
Ford Theatre 17.8 (Canadian),
Great Gildersleeve 17.7, Share the
Wealth 16.3 (Canadian) and
Treasure Trail 16 (Canadian).
Daytime leading five programs
were Ma Perkins 16, Big Sister
15.8, Pepper Young's Family 14.4,
Happy Gang (Canadian) 14.3, and
Road of Life 14.2.
tures feature film, "Tropical Heat
Wave."
A. WAYNE BAKER named promotion
manager, KSL Salt Lake City.
NORMAN REED, program director,
WWDC Washington, presented Com-
missioners Traffic Advisory Board
Award on behalf of station.
NICK NELSON, star of KTTV (TV)
Hollywood Mr. Whistle, cited for "out-
standing showmanship in the field of
juvenile entertainment" by Hollywood
Actors Council.
FRAN ALLISON, star of NBC-TV's
Kukla, Fran & Ollie, was guest of
honor at Coe College, Cedar Rapids,
Iowa, her alma mater, at annual alumni
dinner June 7.
WILL JONES, photographer, WSYR
Syracuse, graduated from School of
Speech and Dramatic Art, Syracuse U.
GUY EWING, WEOL Elyria, Ohio, to
WGAR Cleveland, as summer replace-
ment announcer. KATHY CONWAY,
WHK Cleveland music librarian, to
WGAR in same capacity replacing
HELEN MAE KAMPS who transfers
to traffic.
NORMAN NOWICKI, TV floor man-
ager, WTMJ-TV Milwaukee, and
ROBERT PETRIE, program director,
WHBY Appleton, Wis., appointed pro-
ducer-directors at WTMJ.
Mr. Nowicki
Mr. Petrie
RALPH EDWARDS, star of NBC
radio Truth or Consequences and NBC-
TV Ralph Edwards Shew, named best-
groomed male personality in radio-TV
by National Men's Fashion Pageant.
FRANK DANE, actor on NBC-TV's
Hawkins Falls, father of a son June 3.
HELENE SATINOVER, continuity su-
pervisor, WFIL-TV Philadelphia, and
Dr. Bertram A. Ruttenberg will be
married June 22.
JEFF WAUGH, continuity chief,
WDVA Danville, Va., father of girl,
Candice. BOB CLARKE, station's
new promotion director, father of girl,
Elizabeth.
BY COLVIG, copy writer, ABC Holly-
wood sales promotion department,
father of girl, Malinda, June 2.
eurA • • •
RAY SNYDER, chief announcer,
WWSW Pittsburgh, adds duties of
news editor.
JACK BILLINGS to KUGN Eugene,
Ore., news staff as AP correspondent
after recent separation from U. S.
Marine Corps.
CLIFTON UTLEY, NBC Chicago local
and network commentator, elected to
board of directors, South Side Crime
Commission.
Oregon Outlet Begins
DEDICATION programs marked
the first day on the air for KGAE
Salem, Ore., on June 2. The new
station is on 1430 kc with power of
1 kw day, according to W. Gordon
Allen, director of operations who
also operates KGAL Lebanon, Ore.
Other staff members are: Tom
Kelly, business manager, formerly
of WCDL Carbondale, Pa.; Byron
Stevenson, news director, formerly
of KERG Eugene, Ore.; Del Olney,
program director, formerly of
KGAL; David B. Thompson, chief
engineer, a veteran of 20 years at
KOAC Corvallis, operated by the
State Board of Higher Education
and Oregon State College, and Pat
Withers, traffic manager, from the
U. of Oregon.
Hollywood Ad Club Meet
TAPE recording for radio and
television will be discussed by Boyd
McKnight, field engineer for Minne-
sota Mining & Mfg. Co. and Harry
L. Bryant, vice-president, Radio
Recorders, at a Hollywood Ad Club
meeting in the Hollywood Roosevelt
Hotel today. Jack O'Mara, media
director, John I. Edwards & Assoc.,
Hollywood agency, will preside.
NBC PUBLIC SERVICE
Messages Are Personalized
PUBLIC service messages pre-
pared by the Advertising Council
and aired on a number of pro-
grams weekly get special treat-
ment once a day on the NBC radio
network: People, personally af-
fected by the organizations, tell
by transcription of their experi-
ences.
Primarily responsible for illus-
trating "the human interest in
terms of the people themselves,"
to use her own phrase, is Hilda
Watson, assistant to NBC's Ed
Stanley, who started the whole
thing with an announcement for
the Girl Scouts of America last
March. Miss Watson decided to
have a girl scout make the organ-
ization's appeal and ended up with
a 55-second report from a blind
child who told how, as a scout, she
helped others learn she did not
require extraordinary help by be-
coming the group's fastest walker.
Since then, public service mes-
sages have been delivered on
Cancer by doctors, nurses and re-
searchers; on the need for nurses'
aids by hospital personnel; on
forest fires by parachutists who
fought blazes; school children who
gave graphic explanations of the
need for highway safety, and many
other such personalized messages.
One transcribed message is in-
cluded every Monday, Wednesday
and Friday on the network's sus-
taining Merrill Mueller program;
Tuesday and Thursday on the
morning World News Roundup."
Page 60 • June 16, 1952
BROADCASTING • Tclecasti
Our Respects To
(Continued from page 56)
which are a matter of record. One
involves his service with United
Press, in the mid-'30s, which served
as the springboard for UP's en-
trance in the radio field.
He also compiled an enviable rec-
ord with Field Enterprises Inc.,
helping to put the Field radio-
newspaper properties on a more
profitable basis in the past 10 years.
A cornhusker by birth (Jan. 7,
1895) and the son of Fred and
Bertha (Eymann) Randau, youth-
ful Clem, his brother Carl and
mother moved to Wellington, Kan.,
about five years after his father's
death. In 1906, they settled in Los
Angeles.
As a youth, Mr. Randau toiled
as carrier boy and, later, adver-
tising clerk for the Los Angeles
Express. He became an advertising
salesman at 18, worked his way
through high school and entered
Stanford U. in 1914 on the strength
of his savings.
In a throwback to those times,
Mr. Randau recalls that the major
universities and high schools played
rugby instead of American-style
football — by presidential decree at
Stanford and California. When a
knee injury curtailed his rugby ac-
tivities, he dabbled in track and be-
came proficient at tennis.
In the summer, young Mr. Ran-
dau sold Wear Ever cooking
utensils house to house, "hashed"
for his board, kept books for the
University Press, acted as agent
for the Pacific Navigation Co. and
helped found the Stanford Illus-
trated Review, of which he was
business manager.
In the summer of 1916, Clem and
Carl Randau shelled out $400 for a
Ford to peddle Wear Ever. Their
earnings came to about $800 "but
we were puzzled by the problem of
supporting the Ford during the
school year," Mr. Randau recalls.
But it worked out: "We bet $500
on Woodrow Wilson to beat Charles
Evans Hughes for the Presidency.
Our bets were scattered over the
Stanford campus. Wilson squeaked
by, so we were able to keep the
Ford."
Worked for 'Review'
As a Stanford junior, Clem Ran-
dau found life hectic, soliciting ad-
vertisements for the Review, and
he admits his grades "dropped off
seriously — but not quite to the
fiunking-out stage." That fall he
helped organize the First Stanford
Ambulance Unit, which went to
France. A second was formed early
in 1917 and Mr. Randau was set
to leave with it when World War I
broke.
Mr. Randau then enlisted in the
Aviation Section of the U. S. Sig-
nal Corps (now the Air Force).
After two months training at Cor-
nell U. "ground school," he was
sent to Foggia, Italy. He received
his wings and commission about
Christmas 1917. After being shunt-
ed around, 1st Lt. Randau was
named officer-in-charge of flying at
WNAX570
BONE-RATTLING warning to motor-
ists was anchored along U.S. High-
way 81 by WNAX Yankton-Sioux
City, S. D., as part of a three-day
safety program. This reminder, and
safety announcements on station
breaks, plus an accurate count of
highway mishaps in the area which
was reported on each newscast, com-
prised the station's Memorial Day
safety drive.
Field Seven, Issoudun — training
field for the Third Aviation Flying
Center.
Lt. Randau won a promotion to
captain in the fall of 1918 and got
himself assigned to the front with
the 22d Squadron, Second Pursuit
Group, First Army, AEF. Dissat-
isfied with his lack of service there,
Capt. Randau dickered with the
Bolivian Military Mission in Paris
for a position of chief of its air
service. He also applied for service
with the Kosciusko Squadron.
But he by-passed these ventures
and attended Sorbonne U. in Paris
for four months. He also re-
united with his brother Carl, who
by then (spring of 1919) was
covering the Peace Conference in
Paris.
Returning to the U. S. that year,
Mr. Randau wanted to re-enter
Stanford to complete his senior
year. After three days he quit —
and joined UP as a reporter.
(Stanford later gave him an A.B.
by giving him credits in view of
his military service and Paris
courses.)
He pushed rapidly ahead as a
reporter. He covered the 1920
Democratic National Convention in
San Francisco, the Jack Dempsey
"slacker" trial, and the famous
Armistice Day murder trial at
Centralia, Wash., among other
newsworthy events.
After other Pacific Coast assign-
ments, Mr. Randau was shifted in
1921 to UP's sales staff in New
York where he left his mark of
progress. During the next 20 years
he became salesman, division man-
ager, sales manager, general busi-
ness manager and finally vice pres-
ident— with considerable worldwide
travel thrown in.
Under Mr. Randau's guiding
hand, UP launched its radio client
service — in the mid-30's — and beat
out its competitor, Associated
Press, by at least two years. Ad-
ditionally, the service contributed
to UP's eminence in the news serv-
ice field, Mr. Randau feels.
In 1942, Mr. Randau was ap-
pointed business manager of the
Fields' Chicago Sun, then gasping
for breath (and now breathing
easier as the Sun-Times). He later
became vice president of Field En-
terprises Inc., which also owns
WJJD and WFMF (FM) Chicago;
KOIN-AM-FM Portland, Ore., and
KJR Seattle, Wash. Also part of
the Field empire are Pocket Books
Inc., arid a controlling interest in
Simon & Schuster and World Book
Encyclopedia Inc.
KFBI Interest
After Mr. Randau quit the Sun
in November 1946, he bought in-
terest in KFBI Wichita, of which
he was president; Illinois-Wyoming
(Oil) Co., which he also headed;
Faresac Co. ; and the New Milford
(Conn.) Times, of which he still is
co-publisher. He also has served on
WNEW New York's board of di-
rectors the past five years, and is
a director of the New Rochelle,
N. Y., Coal and Lumber Co.
Though it generally was not
known at the time, Mr. Randau's
appointment to FCDA shortly
after its formation in December
1950 resulted from a long distance
telephone call from Washington.
W. Stuart Symington, then chair-
man of the National Security Re-
sources Board, prevailed upon the
radio-newspaper executive to join
the agency and help fight the home
front battle.
"If, as all reports indicate,
America is likely to be attacked by
Russia, there is no more important
work that anyone can do to help
inspire Americans to prepare to
meet and defeat such an attack,"
he remarked. As Policy Commit-
tee head, Mr. Randau watched
FCDA mushroom in importance
within two years and command the
cooperation of radio, TV and other
media toward a common objective
despite the always present lack
of federal funds. Some months ago,
he and his wife took an extended
business-social trip to Europe.
Mr. Randau married Beatrice M.
Lyons, a former Boston Telegram
reporter, on Jan. 30, 1926. They
have two sons, John, 21, and Paul,
20, who attended Yale U. in recent
years, and now at Stanford. John,
who graduates this year was a Yale
correspondent for UP, and is an
aspiring journalist. Paul's inclina-
tions lean toward becoming a doc-
tor. Mrs. Randau has engaged in
voluntary hospital work "and has
so far resisted my urgings that she
take up writing as a profession,"
he adds.
Mr. Randau has been a member
of the American Legion, Sigma
Chi, and Sigma Delta Chi profes-
sional journalism fraternity. He
numbers among his clubs the Union
League, the Tavern Club of Chi-
cago, the Stanford Club of New
York and the National Press Club
of Washington — with membership
at one time or another.
Some years ago Mr. Randau re-
sumed piloting "strictly for pleas-
ure, and only in small planes." His
other current recreations, which
presumably will not suffer for lack
of suitable climate in California,
are golf "and sedate tennis."
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BROADCASTING • Telecasting
June 16, 1952 • Page 61
allied arts
'HAMS' FIELD DAY
6,000 to Participate
MORE THAN 6,000 amateur radio
operators will participate in a 24-
hour demonstration of disaster
communications facilities this Sat-
urday and Sunday during the 16th
annual field day sponsored by the
American Radio Relay League.
To simulate actual emergency
conditions, field day stations will
be set up away from commercial
electric power, according to F. E.
Handy, league communications
manager. He said each station in
contact with other stations will
transmit brief messages of the lo-
cation and a signal report.
Portland Radio Homes
STANDARD metropolitan area of
Portland, Me., contained 33,985 ra-
dio homes, 98.3% of the 34,565
homes tabulated by the Census Bu-
reau, according to figures just
compiled by the bureau. The Maine
radio-TV census count showed the
state with a 96% radio saturation
[B*T, June 9]. The Portland SMA
TV count as of April 1950 was 330
sets, a 1% TV saturation. Port-
land's urbanized area had a 98.3%
radio saturation, or 32,150 of 32,710
homes reporting. There were 300
of the 32,505 reporting homes with
TV, a saturation of 0.9%. The
Portland incorporated area had
22,375 radio homes out of 22,835
reporting. This area had TV in 195
of 22,665 homes.
Adage Disproved
CONTRARY to popular opin-
ion, lightning can strike twice
in the same place, according
to report from WCHS
Charleston, W. Va. Bill
Dixon, chief engineer, re-
lates a bolt of lightning
struck one of the WCHS
towers last month causing
$600 damage and putting the
station off the air for an hour.
Thirteen hours later, same
tower was struck again.
Second time the station was
unable to broadcast for 15
minutes but cost of the repair
was negligible.
G GILBERT THORNE elected
. president and S. R. HERKES
advanced to vice president in charge
of sales of Motorola-Chicago Co., Chi-
cago, distributor of Motorola products.
HAROLD SUGARMAN announces for-
mation of Duex Film Studios Inc., 35
W. 53rd St., N. Y., to produce dubbed
versions of foreign language feature
films in English.
RAY C. ELLIS, vice president, Ray-
theon Mfg. Co., Waltham, Mass., ap-
pointed director of company's newly
formed international division.
PETER N. PRUSSING, sales manager
for major appliances, Graybar Elec-
tric Co., L. A., to Whirlpool Corp., St.
Joseph, Mich., as regional sales man-
ager for southwest territory.
HENRY A. SCHOBER and C. G. Mc-
PROUD have purchased Audio Engi-
neering, monthly publication with
offices at 342 Madison Ave., N. Y.
ROBERT M. GARRICK, publicity-
promotion director, Factor-Breyer
Inc., L. A., to Carson-Rub Assoc.,
■that city, public relations firm, as
director of West Coast office.
FILM MUSIC Co., N. Y. (filmed music
library), opens Hollywood headquar-
ters at 7764 Hollywood Blvd. with
ROBERTA ADYE as manager.
JAY M. ALLEN and RICARDO MUNIZ
appointed manager and superin-
tendent of manufacturing, respec-
tively, of Westinghouse Television-
Radio Div., Sunbury, Pa.
£<fiuipntent • • •
MINNESOTA MINING & MFG. Co.,
St. Paul, announces production of new
spring-type connector that can't shake
loose and requires no tools. Termed
the Scotchlok, connector provides
tight permanent splice for single or
multi-strand wires up to gauge 10 in
more than 300 different combinations.
TELEWAVE LABORATORIES Inc.,
Brooklyn, N. Y., announces produc-
tion of Type R resistor for microwave
applications. Unit is used for power
measurements, resistive pick up
loops, pads, impedance matching, at-
tenuators in both wavequide and
coax.
RCA, Camden, N. J., announces de-
velopment of new 27 inch metal shell
TV picture tube now being sampled
to TV industry set manufacturers.
POLARAD ELECTRONICS Corp.,
Brooklyn, N. Y., announces manu-
facture of new portable picture moni-
tor Model 102-C using 7 inch kine-
scope which presents TV picture of
black and white or color signals in
black and white at turn of a switch.
CLAROSTAT MFG. Co., Dover, N. H.,
announces production of TV ballast
designed to be plugged in between TV
set and electric receptacle for use in
areas where line voltage tends to in-
crease up to 140 volts. Units are
available in Type TVA, 200-300 w and
Type TVB, 300-375 w.
GENERAL ELECTRIC Co., Syracuse,
N. Y., adds Model 21C-200, Model
21TA and Model 21T5 line of Black
Daylite TV set. All new models
feature 21 inch cylindrical picture
tube.
"Technical • • •
GINO RICCIARDELLIS, assistant
chief engineer, WNBF Binghamton,
N. Y., to WQAN Scranton, Pa., as
chief engineer.
TED BOOTH, announcer-sportscaster,
WJAX Jacksonville, Fla., to WJVB
Jacksonville Beach, as engineer, re-
placing JACK WATSON, now an-
nouncer-engineer at WRHC Jackson-
ville.
WILLIAM H. VANDERSLICE added
to engineering staff, WCBT Roanoke
Rapids, N. C.
RODNEY D. CHIPP, director of en-
gineering, DuMont Television Net-
work, elected treasurer of Technical
Societies Council of New York.
DEAN SHERIDAN, WALTER
BROWN, JOHN CRISPE and EARL
VIEAUX to engineering staff, NBC
Chicago.
MIKE GEORGIANNI and NORM
ROSS, engineers, WSYR Syracuse,
graduated from School of Speech and
Dramatic Art, Syracuse U.
RUSH SAWYERS, chief engineer,
WDVA Danville, Va., father of boy,
Michael.
JAMES ROLFE, chief engineer,
WFIU (FM) Bloomington, Ind., father
of boy, June 8.
HAROLD E. HODGEMAN, WFIL-TV
Philadelphia newsreel cameraman,
father of girl, Denise, May 24.
New GE Tube Plant
GENERAL ELECTRIC Co. opened
its new $6 million electronic tube
plant to the public last Thursday,
following dedication ceremonies at
the plant near Anniston, Ala. Prin-
cipal speaker at the ceremonies was
Dr. W. R. G. Baker, GE vice presi-
dent and general manager of the
company's Electronics Div., of
which the Anniston Tube Works
is a part. By next year, it was said,
the plant will employ an estimated
2,000 persons, 85% of them women,
in production of miniature glass
receiving tubes for radio, TV and
a variety of other communications
and industrial equipment.
Strictly Business
(Continued from page 18)
with the dog days of February and
March.
Mr. Kelley, a young and energetic
newcomer to the station repre-
sentative field, has covered mid-
west agencies for The Walker Co.
since last October. Selling some
50 AM stations, he works' out of
Chicago and in Detroit, Cincinnati,
St. Louis and Cleveland.
He went to Walker from WAAF,
the Drovers Journal station in
Chicago, where he sold and serviced
local accounts on the music-news <
independent, which concentrates its j
coverage on the metropolitan area. !
Previously, at WOKZ - AM - FM j
Alton, 111., he was sales manager.
Mr. Kelley's first job after at-
tending Loyola U. in Chicago was
selling space for a trade publica-
tion. At school he majored in
English and philosophy, and was
feature editor of the college news-
paper.
A native Chicagoan, he is unmar-
ried and lives with his parents on
the city's far north side. In the
summer, he carries on his winter
habits of listening to the radio and
watching television, adding in Chi-
cago's heat, mint juleps and golf.
A theorist as well as a pragmat-
ist when it comes to radio and
TV, Mr. Kelley works closely with
his stations, advising them on
agency buying trends which he
foresees. A current trend is the
desire on the part of almost every
agency and client, "the biggest
ones, too," to find out in advance
what a station will do in the way
of merchandising and promotion.
Many times, he says, contracts are
placed with this knowledge in
mind.
MAN BITES DOG
Editor Salutes Radio, TV
AN EDITORIAL in the Hardin
County Enterprise, Elizabeth town,
Ky., salutes radio and television
in general, and WIEL Elizabeth-
town in particular, as a friend and
welcome competitor.
The editorial observed that
"There is not a sporting event,
a political convention or any other
event of major importance which
cannot be more accurately reported
and interpreted if all three media
are represented rather than only
one or two."
As for advertising, the news-'
paper commented, "Each one com-
pliments the other. Actually, ad-
vertising begets advertising. The
station has developed accounts . . .
heretofore non - advertisers and
many of these accounts, once being
sold on the value of advertising,
have become regular users of news-
paper space."
Speaking of WIEL, the editorial
said that, "The city, and the trade
area, are fortunate that the station
is owned, managed and operated
by such a group of public spirited,
high type men. We wish WIEL
many more years of accomplish-
ment— and of success."
"Operation Grocer
Moves WerctawKse
(see inside front cover)
age 62 • June 16, 1952
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Radio Networks' Crisis and Cures
(Continued from page 23)
as a group are at best breaking
even and are probably losing
money on radio network opera-
tions. When a business as well
established as network radio loses
money, or is on the verge of it,
"crisis" is not too strong a word
to apply.
The purpose of this article is to
examine the nature of the crisis
and what brought it on.
About 14 months ago, after CBS
had announced a 10-15% reduction
in radio network time rates and
while other radio netwoi'ks were
preparing to cut their prices ac-
cordingly, a high official of a lead-
ing network told Broadcasting •
Telecasting that not a single pro-
gram had been sold by any major
network on a clean, above-board
basis and at card rates during the
preceding six months.
So far as can be learned, about
the same can be said for the in-
terval since then. Though the 10-
15% rate reductions last July may
have brought some business into
some radio networks without
under-the-table concessions, by far
the bulk of network radio contracts
signed in the past 20 months have,
in one way or another, involved
"deals."
Actually, the "deal" originated
earlier.
The Talent Wars
Toward the end of 1948 de-
veloped the now-historic wars for
talent among the networks. Such
former NBC stars as Jack Benny,
Amos 'n Andy, Ozzie and Harriet
and Red Skelton, and Bing Crosby
from ABC, wound up under con-
tract to the CBS Radio Network.
The theory of CBS at the time
seemed to make sense, from the
competitive, inter - network point
of view: Hire a handful of the
most popular entertainers to build
up the network's ratings, and they
would attract customers not only
for themselves but for other shows
in the program structure which
was strengthened by their pres-
ence. Even if the high-priced talent
under contract to the network could
not itself be sold for as much as it
was costing, the total returns from
the general sales that were to be
enlarged would more than offset
the losses on the principal talent.
The principle is not unknown in
the retail trade. In a retailer's
sense, Messrs. Benny, Skelton and
the others were to be "loss lead-
ers."
It must be remembered that CBS
was not alone in adopting and
pursuing this principle. Other net-
works did the same. Whether in
self-defense against CBS "raiding"
or for other reasons, ABC and NBC
wrote substantial contracts of their
own with some stars.
Quite possibly the radio net-
works would have been able to
amortize the very large commit-
ments to radio talent if television
had not progressed as rapidly as it
did. Though no one of high office
at the network will officially admit
it, CBS management in 1948 an-
ticipated a much more halting rate
of television advancement than
actually took place. The time at
which advertisers began investing
heavily in network television and
quit buying high-priced talent on
network radio arrived sooner than
the network policy - makers had
guessed. The TV timetable esti-
mates of other networks also must
have been askew, else they would
not have countered CBS bidding
for talent with bidding of their
own.
When the talent prices began to
soften, a hole was opened in the
dike.
The early "deals" in network
radio were mostly concessions in
the prices of talent and production.
But as television competition de-
veloped and a buyer's market grew
up in network radio, the conces-
sions inevitably were extended to
cover time as well. Long before the
four networks invoked the rate re-
ductions of last July 1, both time
and talent were being bartered in
some instances at price levels far
below the 10-15% that was officially
knocked off network rates by the
announced reductions.
At least two networks, it can
now be reported, would have liked
to cut the rates more drastically,
but they believed that the 10-15%
was the most they could get their
affiliated stations to agree to with-
out insurrection.
To many affiliates, the chaos in
the network business was hardly
comprehensible. Though their rev-
enue from network time sales had
been decreasing, their spot and
local business had held up well.
As shown by the chart on page
23, the average major network
affiliate had experienced a decline
in general revenue from 1946, an
easy money year before the radio
station population began its post-
war expansion, to 1950. But the
decline was not alarming, at least
in respect to spot and local busi-
ness, and it was understood as
being primarily caused by the in-
crease in the number of stations.
From 1946 to 1950 the number
of major network affiliates rose
from 791 to 1,130. That meant
that more of them were whacking
up the pie. In the case of spot
and local, the pie itself was getting
bigger and hence the individual
pieces, though divided among more
stations, did not diminish as much
as the pieces cut from the network
pie which began to shrink after TV
arrived.
Network Spot Revenue
In 1950, the latest year for which
such figures are available, the aver-
age network affiliate's revenue
from spot time sales was 85.8%
of average revenue from that
source in 1946 and from local time
sales, 92.0% of 1946 levels. Net-
work revenue, for the average affi-
liate in 1950 was down to 62.8% of
what it had been in 1946.
But averages can be deceptive.
Though figures for such a group-
ing are not obtainable, it may be
properly assumed that the general
business levels of the 791 stations
that were affiliated in 1946 prob-
ably held up better through 1950
than did those of the 339 that
joined networks after 1946. Well-
established stations generally do
better than new ones, and, addi-
tionally, in the 1946 group of 791
were all the powerful outlets which
customarily take in large business
volume.
Obviously, however, even the
most powerful and well-established
network affiliates have suffered a
decline in network revenue in the
past two or three years.
It is not easy to explain this
phenomenon to operators who have
not encountered serious advertiser
hesitancy in their personal selling
to local sponsors or even in na-
tional spot sales through their
representatives. Especially in the
latter case, the station operator
wonders why a national advertiser
will quit network radio and at the
same time buy spot radio time in
the very television markets where
he feels his network radio has
gone to pot.
The networks have an answer
to that quandary. An analysis of
spot and network rates shows, they
say, that on the average an adver-
tiser can buy a one-minute an-
nouncement on a spot basis on a
station for about one-sixth of the
time cost of a half-hour network
show on that station. Hence he
can buy three one - minute an-
nouncements (the maximum al-
lowed in a half - hour network
show) on a spot basis at half the
cost of time alone for the half-
hour network program on that sta-
tion. Addition of program produc-
tion costs to the network show
make the discrepancy between buy-
ing three one-minute announce-
ments by spot placement and by
network programming even
greater.
This argument would seem to
lead inevitably to the conclusion
that there is no economic reason
for the continuation of network-
ing. But the networks point out
that spot time would not be worth
a tinker's dam if it were not in-
serted in or between programs that
attracted audiences.
And networks, the networks say,
are the only instrumentalities that
can provide quality programming
in quantity.
How can networks continue to
provide quality service if they go
on losing money? Not even the
networks have pat answers to that
one.
It is known, however, that the
two leaders that bill the biggest
business feel that the first step
must be to restore stability in net-
work pricing.
One top executive of one of
these networks told Broadcasting
• Telecasting that the next rate
cuts must be severe enough to "ad-
minister shock" to the industry.
The reductions, in his view, must
be at least down to the basement
levels at which network business
has lately been conducted and prob-
ably should be enough below those
levels to utterly discourage further
"deals."
Agrees in Principle
Though he put it more mildly, a
policy-level executive of the other
network agreed in principle.
He said that the cuts must be
deep enough to get radio network
business back on the rate card and
further that the new rates should
embrace such attractive discount
structures as virtually to "compel"
advertisers to stay on the air 52
weeks a year.
One of the economic curses af-
flicting network radio is the "sum-
mer hiatus." Come June and July,
programs regularly scheduled
through the rest of the year and
many of their sponsors desert the
air in swarms, leaving gaps that
must be filled by network-created
programming.
In the richer days of network ra-
dio, the summer hiatus was not as
severe a problem as it is today.
Indeed in some respects networks
counted it an advantage for it pro-
vided an opportunity to test out
new shows and new personalities.
Nowadays, however, the addi-
tional expense of filling summer
schedules with replacements for
the sponsored programs that have
gone on vacation adds to an over-
head that already is taxing in the
extreme. Costly tryouts of summer
shows are luxuries which network
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Page 64 • June 16, 1952
BROADCASTING • Telecasting
radio cannot afford any longer.
Achieving year-around continuity
in programming is one way of
cutting down operational expenses.
Other means of reducing overhead
will also have to be found.
In the view of policy-makers at
CBS and NBC, the strong medicine
which must be administered to net-
work radio comes in three doses.
First must be the rate cuts to
stabilize the pricing structure of
the industry. Second must be a
severe retrenching to reduce ex-
penses. Third must be a build-up of
business volume.
I If this triple dosage effects its
* hoped-for cure, the patient will
emerge somewhat more lean than
it was before the crisis, but it will
survive, the networks think. The
fat talent costs will have been
melted away. In place of the high-
priced, star-studded, glamour pro-
grams there will be shows that are
of more realistic cost in relation to
today's audience size.
These doses add up to pretty
strong medicine, but the networks
believe that weaker stuff will only
prolong a crisis which the radio
network business cannot perpetu-
ally endure.
Are there other remedies which
could be used successfully without
cutting network rates ? Many oper-
ators of affiliated stations, includ-
ing a lot who are businessmen of
proven judgment, believe there are.
In the view of these affiliates, net-
works should hold the line on rates,
take economy measures wherever
possible, and invigorate their sales
efforts. In the long run, after the
dizzying glamour of television has
worn off, advertisers will be re-
convinced that network radio still
is a worthwhile buy.
An inherent element in this
argument is that network radio was
terribly underpriced at the time
television competition developed. It
is pointed, out that even today, with
radio audiences demonstrably re-
! duced in television markets, radio
still delivers more advertising im-
pressions for the advertiser's money
than other media.
Statistically, this argument is
unanswerable. But the networks
i feel it does not take into consider-
JOS. WEED & CO.,
350 Madison Ave., New York.
Know About the
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ation all the realities in the case.
Underpriced though it may have
been up to 1949, network radio to-
day does not offer the advertiser
anything like the values it offered
two to three years ago. Try though
they may to persuade the advertiser
that network radio in 1952, in rela-
tion to other media, still is priced
favorably, the networks have been
unable to distract the advertiser's
attention from the fact that radio
in 1952, in relation to pre-television
radio, is costing infinitely more.
Moreover, the advertiser is un-
moved by the argument that he got
an almost unbelievable bargain
when he bought network radio in its
underpriced pre-television days and
that the dwindling of the radio au-
dience has meant only that radio
network prices have been brought
into more comparable association
with those of other media.
The advertiser dismisses that
argument with the explanation that
if network radio were underpriced,
it was not his fault but that of the
network management. He bought
radio, underpriced or not, in rela-
tion with purchases in other media.
The decrease in the network radio
audience (which means higher cost
per listener reached) has thrown
his media allocations out of pre-
television proportions.
All sides of these questions will
be argued thoroughly in the next
few weeks. The first big discus-
sion on the radio network crisis
will come July 1-2 when CBS
Radio affiliates and CBS heads meet
in New York (see story, page 30).
Whatever course the arguments
take, the ultimate outcome seems
reasonably clear.
Networks are going to reduce
rates, whether affiliates like it or
not. Present planning is to cut
night rates by 40-50<7(, perhaps to
increase morning rates by 12-18%,
thus obtaining an over-all rate cut
in the order of 25% or slightly
more.
After cutting rates, they will
then trim expenses and try to build
radio programming that competes
effectively with television but at
what they regard as a realistic cost.
The hope must be held that those
measures will not only keep the
patient alive but restore its energy.
If they fail, the radio network, as
traditionally constructed and oper-
ated in the U. S., will disappear.
What would replace it, no one of
authority ventures to predict.
SCOTUS REVERSES
Seattle Case Conyictio?!
QUESTION whether to retry Ralph
Casey, George La Clair and Ed-
ward Plesa, whose conviction of
operating a radio transmitter il-
legally was reversed by the Su-
preme Court 6 to 3 last week, was
being weighed by Federal officials
in Seattle this week. Complaints
that the men were illegally oper-
ating a radio transmitter enabling
them to place bets with bookies
after a race had been run but be-
fore bookmakers had received news
of the results were the basis for
the FCC investigation.
CHICAGO ACTIVITY
On Convention Handling
REPUBLICAN Committee on Na-
tional Political Convention Ar-
rangements glanced only briefly at
plans for broadcast coverage dur-
ing a special meeting in Chicago
last week. It also postponed its
discussion on use of radio and tele-
vision advertising in the Presiden-
tial campa'gn until after the nom-
inee is selected.
Ed Ingle, Radio-Television Chair-
man for the Republican National
Committee, said plans for conven-
tion coverage from Chicago's In-
ternational Amphitheatre are com-
pleted, and that purchase of time
will not be decided on specifically
until after the convention closes.
He reportedly visited networks
in New York after the Monday and
Tuesday meetings in Chicago to
outline in general terms what the
National Committee may want in
time and programming for the fall
political campaign.
The 46-member Arrangements
Committee toured the Amphithea-
tre Monday to check convention fa-
cilities for delegates, speakers and
press-radio accommodations.
At the same time $1 million
worth of radio and television equip-
ment arrived at ABC Chicago for
convention use. All of the equip-
ment, made up of portable field
units, will be installed in the Am-
phitheatre and at the Conrad Hil-
ton Hotel under supervision of Cen-
tral Div. Chief Engineer E. C.
Horstman.
KTUR AND TAFT
Turlock Time Available
SOME radio stations are not too
proud to go after business. When
Sen. Robert A. Taft (R-Ohio) com-
plained to the FCC that he was
rebuffed by radio and TV networks
in asking for time equivalent to
that given Gen. Dwight D. Eisen-
hower's Abilene speech [B#T,
June 9], 1-kw, independent KTUR
Turlock, Calif., heard about it and
immediately sent him the follow-
ing wire:
"Why ask the FCC to give you
broadcast facilities . . . when you
can buy all the time you want on
KTUR? KTUR . . . will be happy
to sell you all the time you want at
regular national rates. . . . Speak,
by transcription, to all the home
folks on their local independent
stations. People know and trust
their local independents. . . ."
KTUR News Editor McDowell
Starkey initiated the action, backed
by Station Manager H. A. McMil-
len. As of Wednesday the station
had not received word from Taft
headquarters.
CONDENSER Products Co., Chicago
(electronic equipment), has been
acquired by New Haven Watch & Clock
Co. Combined companies are expected
to have a total annual sales volume of
$10 million, according to Max A. Geller,
president of the purchasing firm.
ADIOS TOP
• AUDIENCES 9 MARKETS
® PERSONALITIES
Reach your listeners through these
Independent Stations that give
them what they want to hear —
News . . . National & LOCAL
Sports . . . music and other enter-
tainment features.
IOOO W. BECKLEY, W. VA. ' 620 KC.
JOE RAHALL, PRESIDENT
National Representatives
(a) WEED & COMPANY • (b) THE WALKER COMPANY
R A HA L L
STATION
BROADCASTING • Telecasting
June 16, 1952 • Page 65
LBS RIPPLES
Reactivation Proposed
By Dallas Committee
PROPOSAL to reconstitute Liberty Broadcasting System, which sus-
pended operation May 15 [B»T, May 19], was made last week to ex-
Liberty network affiliates by the Liberty Reorganization Committee, Box
27, Dallas.
Chairman of the committee, Wil- ★
Ham A. Ware, said the committee
wants to reactivate Liberty, with
programming to resume between
June 20 and July 1. Mr. Ware's
letter said President Gordon Mc-
Lendon of LBS, "will be freed of
his many administrative duties
in order that his great talents may
be used consistently in improving
the network's programming.
"A greatly improved 16 hours a
day will be offered you — new shows,
new talent including a topflight
comedian, several of the former
commentators plus new ones —
programs as fine and as appealing
as any network can offer and that
you will be proud to air."
Going into finances, Mr. Ware
said the network "must also be
able to operate economically and
at a profit. LBS was dependent on
baseball for its principal income;
the new network will not be. This
does not mean that we will not
carry baseball, for we will, but it
does mean that we will build on a
foundation of sponsored programs.
Baseball and other sports, which
we will continue to carry on a par
with LBS, will be in addition.
"Now, let's examine the con-
WSYR's Local
Radio Sales
UP 39%
For the period ending April
30, WSYR's local radio sales
were 39% ahead of 1951.
The local advertisers re-
sponsible for this increase
are the ones in the best
position to test the effective-
ness of all media. They
know which advertising
keeps the cash registers
ringing.
National Spot
Advertisers
TAKE NOTE
Write, Wire, Phone or Ask
Headley-Reed
\ACUSE
NBC Affilial
570 KC
WSYR-AM-FM-TV
The Only Complete Broad-
cast Institution in Central
New York
tractual arrangements that will be
necessary between your stations
and the new corporation. The cor-
poration will pay for your time at
the same rates LBS was paying.
With regard to the affiliation fee,
it will remain approximately the
same as before based on the cost
of providing line and . service to
you."
Mr. Ware said LBS was forced
to cease "because it did not have
sufficient time available from its
affiliates to meet its operating
costs. In order to operate on a rea-
sonably profitable basis, the new
network will require from you, two
hours per day at no charge to the
network. In addition, on non-sport
days, one hour and 15 minutes will
be sold nationally, the other half
by you. You will be paid your
contract rate for this time sold
nationally. We believe that upon
■ careful analysis you will find this
to be a fair arrangement.
"An escrow fund to safeguard
your initial advance affiliation fees
has been established with a bank
in Dallas. In accordance with the
provisions of the fund, it will not
be available for use by the cor-
poration until the day the switch
is thrown delivering service to
you."
BABY ROBINS
Mig Figi Aids Transfer
WHEN progress of construction at
a bank displaced the nest home of
a family of robins, Mig Figi, gen-
eral manager, WAUX Waukesha,
Wis., was instrumental in finding
the baby robins a new home — and
a new mother. The resulting story
was carried on a national news
wire service.
Since it would be necessary to
move the nest, WAUX, the bank
and the construction company of-
fered a $25 Defense Bond for the
best idea. At first, Mr. Figi and
a construction superintendent
transferred the nest from inside
the bank to a sheltered area on
the roof. The mother and father
robin could not be guided to their
three babies. Another solution had
to be found.
The construction superintendent
remembered that another robin was
nesting in a tree of his front lawn.
Mr. Figi removed the fledgling
robins from their home in the tree
and replaced them with the bank
babies. The displaced babies are
older and can be cared for by hu-
mans. The foster mother robin set-
tled on the nest with her new trio
and the father robin soon began
bringing worms.
SIGNING a joint contract between KULA and KPOA Honolulu and the
Honolulu Stadium for broadcast coverage of all sports events played in the
stadium are (I to r) seated. Jack Burnett, general manager, KULA: Fin Hol-
linger, station manager, KPOA; standing. Pump Searle, promotion manager,
and Lew Tate, general manager for the stadium.
milestones . . .
► WILLARD L. DOUGHERTY,
assistant sales manager of WSRS
Cleveland, was honored upon his
20th year in radio by staff mem-
bers and friends at a party. For-
merly with other Cleveland sta-
tions, Mr. Dougherty began in ra-
dio at WMBO Auburn, N. Y.
► KFQD Anchorage, key station
of the Alaska Broadcasting Sys-
tem and CBS affiliate for central
Alaska, has celebrated its 28th year
of operation. A special anni-
versary program traced the growth
of radio in Alaska. Charles Moh-
ler is manager.
► ELBERT HALING, regional
radio-press officer, U. S. Dept. of
Commerce, Dallas, is currently en-
joying his 32d year in the broad-
cast and newspaper fields. Mr.
Haling began his career in 1920
when, age 10, he operated 5HY, his
own "ham" station.
► FIVE CHILDREN born on the
same day WJMO Cleveland went
on the air five years ago were given
prizes on the station's anniversary,
June 1, and spots throughout the
day carried the children's voices
wishing WJMO a happy birthday,
according to Dave Baylor, general
manager.
► WPRS-AM-FM Paris, 111, hon-
ored its advertisers at a day-long
open house May 23 marking its
first anniversary. Each guest re-
ceived a small birthday cake and
heard taped interviews with local
civic leaders and congratulations
from Gov. Adlai Stevenson. During
the noon hour, boys distributed
dummy newspapers in the town
square bearing the headline, "Ex-
tra! WPRS Birthday Today! Come
Out and Visit the Studios!" AM
and FM outlets are programmed
separately.
► New England's first TV station
celebrated its fourth anniversary
last week. WBZ-TV Boston went
on the air June 9, 1948. In the
brief period since it began opera-
tion, the station claims many firsts,
among them the first football game
to be telecast in the region four
years ago, and the initial use of
the Zoomar-lens in the area in
1949.
NIAA MEETING
Set June 30 in Chicago
THE NATION'S industrial adver-
tisers will meet in Chicago June
30 through July 2 to study the
economic, social and advertising
problems confronting them. The
30th annual convention of the Na-
tional Industrial Advertisers Assn.
will be held at the Palmer House.
Fairfax N. Cone, president of Foote,
Cone & Belding, will outline "Current
Public Relations Problems of Busi-
ness." Other speakers and their sub-
jects include Chester H. Lang, vice
president, General Electric Co, "How
Advertising Men Can Help Explain
American Economic System to Work-
ers and the Public," and H. I. Orwig.
vice president, Buchen Co, "Discus-
sion of Export Advertising."
Pre-conference registration and
a supper party are scheduled for
Sunday, June 29. Separate func-
tions have been planned for wom-
en guests.
ROUGH KEEPS IF
REPRESENTED BY
EVERETT McKINNEY, INC
Page 66 • June 16, 1952
BROADCASTING • Telecasting
adww avid iwytwid
the w&ucd ' &i<MMlaAcl&
MANUFACTURING COMPANY
4212 S. BUCKNER BLVD.
DALLAS 10, TEXAS
PHONE EVergreen 1137
BROADCASTING • Telecasting
June 16, 1952 • Page 67
f
Politics on Radio-TV
(Continued from page 29)
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★ New York ★ Chicago * Los Angeles
★ Atlanta ★ San Francisco ★ Dallas
from NBC, Sen. Kefauver said he
would withdraw the complaint
which he had filed with FCC
against that network, and it was
assumed he would do so in the case
of the CBS networks in view of
their subsequent offer. ABC spokes-
men said they had heard no more
about the matter after sending
FCC copies of their letters reject-
ing the original requests of Sens.
Taft and Kefauver.
Candidate Averell Harriman's
offer of personal — albeit at long dis-
tance— radio interviews was out-
lined in a letter sent Thursday to
stations in 100 cities which Mr.
Harriman is not likely to visit.
"Put on tape 1V2 IPS, any
five questions you want Mr. Harri-
man to answer," the letter in-
structs. "On July 1 Mr. Harriman
will go into a studio and answer
your questions. The answers, on
another roll of tape, will be sent
to you along with your tape of
questions. With a simple editing
job you'll have an exclusive news
feature."
Offer, exclusive to one station in
each city, is the brainchild of Lou
Frankel, Harriman campaign di-
rector of radio and TV, former
manager of WFDR (FM) New
York.
While the networks' legal' ex-
perts were juggling candidates' de-
mands and claims, plans for pro-
gramming before, during and after
the conventions were gradually
shaping up. The scheduling of
actual convention pickups was
more difficult, owing to lack of
finality about the times when con-
vention sessions would get under
way, plus the usual uncertainty as
to which sessions were apt to prove
most newsworthy.
Probable Opening Times
Reports on probable opening
times for the convention sessions
ranged from 10 a.m. to 1 p.m.
EDT for the daytime meetings and
from 1 p.m. to 10 p.m. EDT for
the night sessions. For the most
part the networks — radio and TV —
indicated they would carry the ses-
sion openings, but how long they
would continue in any specific case
would depend to a great extent
upon the news interest of the pro-
ceedings involved.
NBC-TV announced plans for 14
convention "prelude" programs
starting July 1 and scheduled as
follows: July 1, 7-7:30 p.m. EDT;
July 2, 8-9 p.m. and 10-10:30 p.m.
EDT; July 3, 8:30-9 p.m. EDT;
July 5, 4:30-5:30 p.m. and 10-10:30
p.m. EDT; July 6, 4-5 p.m. EDT;
July 7 and 8, 10-11 a.m. and 7-7:30
p.m. EDT; July 9, 10-11 a.m. and
8-9 p.m. EDT, and July 10, 8:30-9
p.m. EDT. The July 6-10 shows in
this series will be under Philco
sponsorship as part of its under-
writing of NBC radio and NBC-TV
coverage of both Republican and
Democratic Conventions.
NBC radio meanwhile has sched-
uled five special broadcasts preced-
ing the Republican Convention:
June 28, 8-8:30 p.m. EDT; July 1,
10:35-11 p.m. EDT; July 3, 10:35-
11 p.m. EDT; July 5, 10-10:30 p.m.
EDT, and July 6, 9:30-10 p.m.
EDT. The first three of this series
are being offered to NBC radio
affiliates for local sales on a co-
operative basis, as are two others
scheduled immediately preceding
the Democratic Convention: July
16, 10-10:30 p.m. EDT, and July 17,
10:35-11 p.m. EDT.
CBS Radio, while hopeful that
more rigid convention pickup sched-
ules will be possible this year than
in the past, noted that no firm
plans for convention-floor broad-
casts can be made until after the
convention leaders have set de-
finite hours for getting sessions
under way.
Looking toward the convention
itself, the network already is carry-
ing a Monday night political
.analysis program (11:15-30 p.m.
EDT), and for the Sunday before
the conventions get under way a
"preview" show is planned (prob-
ably in the 4:30-5 p.m. spot). Be-
tween June 30 and July 4, You and
the World (Mon.-Fri., 6:15-30 p.m.
EDT) will present five convention
newsmen and editors in rotation
to explain convention procedures,
terminology, and plans for CBS
Radio coverage — which, as is the
case also with CBS-TV coverage, is
sponsored by Westinghouse.
HEALTH AIDS FIRM
Cited by FTC
COMPLAINT of false and mis-
leading advertising has been filed
by the Federal Trade Commission
against National Health Aids Inc.,
Baltimore, Md., a large user of
radio and TV, it was announced
today (Monday).
The charge that NHA Complex,
a vitamin-mineral preparation, has
been advertised as a virtual cure-
all prompted the complaint, FTC
stated. Company, including its
president Charles D. Kasher and
its advertising agency, Television
Advertising Associates Inc., has 20
days to answer the complaint.
Hearing is scheduled in Washing-
ton July 21 before FTC Hearing
Examiner Frank Hier.
Except where such diseases or
disorders are the result of mild vi-
tamin and mineral deficiencies,
NHA Complex is of no value, the
FTC complaint alleged.
Singled out also in the complaint
is the allegation said to have been
made in NHA advertisements that
"all persons in the United States,
consume a diet which is deficient in
vitamins and minerals and must
use a dietary supplement to assure
their bodies of the minimum daily
requirements. . . ."
Among the radio-TV programs
cited in the FTC complaints, were
the following: Who Ya Laffin' At,
Let's Live a Little, Stop Fooling
Yourself and Animal, Vegetable,
Mineral.
ABC-UPT
Sass Testifies at FCC
CHICAGO theatre operator Ar-
thur F. Sass was the only witness
to testify during last week's session
of the lengthy- Paramount hearing
at the FCC [B»T, June 9].
The hearing is concerned with
proposal for merger of ABC and
United Paramount Theatres Inc.,
among other issues.
Mr. Sass, who testified under
direct examination May 23, re-
turned last Thursday and Friday
for cross examination by Louis'
Phillips, Paramount Pictures
Corp.'s New York attorney.
Mr. Sass was questioned about
the advice he received from Barney
Balaban after Lubliner & Trinz,
a Balaban & Katz affiliate, received
25% interest in Mr. Sass's Alamo
Theatre. The advice was part
"payment" for L&T's interest in
the theatre, Mr. Sass testified.
Last month Mr. Sass testified he
was required to enter into the
agreement with L&T in order to
get films from Paramount Pictures
Inc., which was then the parent
company to B&K. At that time he
also testified that B&K threatened
to build a competing theatre near-
by if he didn't "sell" B&K the 25%
interest.
In his earlier testimony Mr.
Sass indicated that the advice he
received from Mr. Balaban ap-
peared to be inconsistent with Mr.
Balaban's practices in the opera-
tion of the B&K theatres. In last
week's testimony, Mr. Sass said Mr.
Balaban had advised against in-
stalling air conditioning in the
Alamo Theatre. When air condition-
ing was installed several years
later, Mr. Sass claimed it was in-
strumental in raising attendance
at the theatre.
Under cross examination, Mr.
Sass testified he was not actually
prevented from making improve-
ments in his theatres but was
merely discouraged from doing so
by Mr. Balaban.
Last year Mr. Sass filed anti-
trust suits against five major mo-
tion picture companies totaling
nearly $2 million [B*T, May 26].
KBKO STOCK SALE
Allen, Kelly to Buy
SALE of 70% interest in KBKO
Portland, Ore., to W. Gordon Allen
and Tom Kelly, operators of two
Oregon stations, was announced
last week. Sale is subject to FCC
approval.
Price of controlling interest in
the 1 kw daytime independent on
1290 kc was $28,000 plus an employ-
ment agreement for the present
owners, Harold Krieger and Gor-
don E. Bambrick.
Mr. Allen owns 60% interest in KGAL
Lebanon, Ore., 33%% of KGAE Salem,
Ore., 50% of KSGA Redmond, Ore. (CP
only), and has an application on file
with the FCC for a new AM station in
Lewistown, Idaho. Mr. Kelly is asso-
ciated with Mr. Allen in managerial
operations of the Oregon stations. The
KBKO sale was handled by Blackburn-
Hamilton Co.
Page 68 • June 16, 1952
BROADCASTING • Telecasting
McFarland Bill
(Continued from page 29)
asked FCC Chairman Paul A.
Walker who was responsible. It is
believed that the Senator will pur-
sue this matter further unless he
receives a satisfactory reply.
Although broadcasters are gen-
erally backing the McFarland Bill,
there are a number of provisions
they do not like. Among these
are the provisions giving the FCC
authority to (1) issue cease and
desist orders, and (2) impose
temporary suspension and fines.
Failure to eliminate the "double
jeopardy" provisions of the present
Communications Act also disap-
pointed representatives of larger
stations and networks. This sec-
tion permits the FCC to revoke
licenses if licensees or their parent
companies are convicted of anti-
trust violations.
RICHARDS
Named Asst. to NARTB Pres.
Public Affairs Expanded
ROBERT K. RICHARDS has been advanced to a new NARTB post,
assistant to the president, by President Harold E. Fellows, in line with
a program to expand the association's services.
Mr. Richards continues as director of public affairs, a post he has
held since 1947. An administra- *
lr. Richards
WCBS' SALES
CBS Radio Handles in N. Y.
CBS RADIO'S Spot Sales depart-
ment will handle New York sales
for the networks WCBS New York,
starting today (Monday), in addi-
tion to representing the station in
all other markets, as it has in the
past.
Carl Ward, general manager of
WCBS, asserted that the sta-
tion's local sales staff "has done
an excellent job" with May billings,
"up 29% over last year," but that
"we have long felt the need for
enlarged representation and serv-
ice to New York advertisers." He
continued:
"Through the facilities and per-
sonnel of CBS Radio Spot Sales,
the station will expand its cover-
age of New York agencies and
advertisers. At the same time, it
will reduce duplicate calls from
two different sales staffs calling on
the same agencies."
The change puts WCBS local
sales operation on a parallel with
WCBS-TV's, which already is han-
dled by CBS TV Spot Sales.
Wendell B. Campbell, general
sales manager of CBS Radio Spot
Sales, reported meanwhile that five
new account executives — including
four transfers from the WCBS
sales staff — are being added to the
sales force in his New York office
to handle sales for WCBS
while maintaining the department's
service to all of the 13 stations
it represents.
The five are Don Miller, who has
been sales manager of WCBS; Sam
Maxwell, former eastern sales rep-
resentative for CBS-owned WBBM
Chicago; Kent Patterson, John
Crandall, and Tom Gorman, all
former WCBS account executives
who will work exclusively on local
and retail accounts for WCBS
radio.
Two other members of the
WCBS sales staff are being let
go, it was understood.
BROADCASTING • Telecasting
tive assistant will be added to the
Public Affairs
Dept.
The expansion
plan provides for
opening of a West
Coast office in
charge of a field
representative of
the Station Rela-
t;ons Dept., which
is headed by Wil-
liam T. Stubble-
field.
Budget provisions for the pro-
gram were approved last week by
the Radio Board and TV Board,
which held separate meetings (see
main TV board story, this issue).
Since he joined NARTB, Mr.
Richards has directed promotion
activities of the association and
developed the Voice of Democracy
contest for high school students,
one of the nation's outstanding
scholastic competitions. He has
taken an active part in policy de-
cisions and has handled many
NARTB contacts with associations
and commercial enterprises. He is
a member of the Advisory Council
to the National Assn. of Radio
News Directors and secretary to
the Council on Radio-Television
Journalism. Recently he was named
to direct NARTB's participation in
the "Register and Vote" campaign.
Served in Censorship
Mr. Richards was editorial di-
rector of Broadcasting • Tele-
casting before joining NARTB in
1947. During the war he served as
assistant broadcasting censor un-
der J. Harold Ryan, who headed
this operation in the Office of Cen-
sorship. He is 39 years of age and
a graduate of Ohio State U. After
graduation he was employed at
Campbell-Ewald Co., the Cincin-
nati Post and its affiliated WCPO,
and Fort Industry Co., now Storer
Broadcasting Co.
He is a member of Radio Pio-
neers Club and Sigma Delta Chi,
honorary journalistic fraternity.
The new addition to the Public
Affairs Dept. will report to Oscar
Elder, assistant director.
In announcing expansion of the
Station Relations Dept., with a
West Coast office to be opened in
San Francisco, President Fellows
said two important objectives will
be achieved. First, the department
will be able to broaden its services
to TV stations now belonging to
NARTB. Second, the department
will be able to broaden services to
overall membership with addition
of the San Francisco offices and at
the same time contkiue recruiting
new members.
The Radio Board, at its Thurs-
day meeting, approved a resolution
under which each of the 17 district
directors will appoint district mem-
bership committees for their re-
spective areas. These committees
are to be in operation not later
than July 15. They will work di-
rectly with the Station Relations
Dept., seeking closer liaison be-
tween stations and the association.
Resolution for the membership
project was introduced by H Quenton
Cox, KGW Portland, Ore., chairman
of the NARTB Membership Commit-
tee. Other members of the committee,
which met Wednesday prior to the
board session, are Henry B. Clay,
KWKH Shreveport, La.; Thad Holt,
WAPI Birmingham; E. K. Harten-
bower, KCMO Kansas City; Jack Todd,
KAKE Wichita; Stanley Pratt, WSOO
Sault Ste. Marie, Mich.; Campbell Ar-
noux, WTAR-TV Norfolk, Va., repre-
senting TV.
BMI N.Y. CLINIC
Agenda Set for June 23-24
WITH its early May whirlwind
campaign of 42 field clinics in two
weeks now history, BMI will wind
up its spring clinic season June
23-24 with a two-day session in
New York, 19th program clinic
BMI has staged in its headquarters
city.
Herbert V. Akerberg, CBS Ra-
dio and CBS TV vice president in
charge of station relations, will act
as chairman for the first day's
meeting. The agenda includes
talks by Ben Laird, president,
WDUZ Green Bay, Wis.; J. Scott
True, farm director, WFTM Mays-
ville, Ky.; John M. Outler, general
manager, WSB Atlanta; Harry
Bannister, NBC vice president in
charge of station relations; Doro-
thy Gordon, moderator, New York
Times Youth Forum on WQXR
New York; George J. Higgins, vice
president, KMBC Kansas City.
Leonard Patricelli, program man-
ager, WTIC Hartford, will be the
second day clinic chairman and will
present a special session of WTIC's
Mind Your Manners program at
the luncheon session. Speakers will
include Norman Reed, program di-
rector, WWDC Washington; Clar-
ence L. Menser, general manager,
WJBS Deland, Fla.; Ted Cott, NBC
vice president and general manager
of WNBC-WNBT (TV) New York,
and others.
Although the New York meeting
will conclude BMI's program clinic
activities until fall, the industry's
music licensing organization in co-
operation with Colorado broadcast-
ers is conducting a one-week sem-
inar at Denver U., Aug. 3-8.
NOTRE DAME football games will be
carried next season by WCUE Akron,
which has exclusive rights in that city.
BMI
Cordially Invites You
to attend its
19*1*
PROGRAM
CLINIC
IN NEW YORK
MONDAY
JUNE 23
and
TUESDAY
JUNE 24
at the
Waldorf Astoria Hotel
This is one BMI Program
Clinic you won't want to
miss! The subjects com-
ing up for discussion have
not heen covered hefore.
Herhert V. Ackerherg will
be your Clinic Chairman
on Monday; Paul Morency
is Tuesday's chairman;
Harry Bannister, luncheon
speaker.
Your panel speakers bring
to the Clinic fresh, hard-
hitting facts and practical
ideas.
Question and answer peri-
ods and the chance to have
your specific problems dis-
cussed are added reasons
for your presence.
REGISTER NOW
No attendance fee,
but advance applica-
tion is requested.
Write or call BMI
Station Service Dept.
today.
BROADCAST MUSIC, IlVC.
5 8 0 FIFTH AVENUE
NEW YORK 36, N.Y.
June 16, 1952 • Page 69
-■
0n the dotted line
CHARTER program sponsor sign-up with KBIG Avalon, Calif., new 10 kw sta-
tion, includes (I to r) Cliff Gill, KBIG ops. mgr.; Don Parmalee, acct. exec,
Hixson & Jorgensen Inc., L. A., agency servicing account; Robert J. Mc-
Andrews, KBIG coml. mgr., and L. J. Condon, v. p. of Western Div., Local
Loan Co., sponsor.
WEEKLY airing of / Was a Commu-
\S nist tor the FBI is contracted for
broadcast 52 weeks on WABB Mobile.
L to r: Dewey Long, WABB mgr.; E.
J. Curran, v. p., Malbis Bakery,
Mobile, sponsor; Carl Haug, WABB
..k acct. exec, and W. J. Hearin Jr.,
v. p. and gen. mgr. Mobile Press
Register, WABB owners.
SIGNING for weekly Bold Venture for
WGH Newport News, Va., airing are
(I to r) Edward E. Edgar, WGH coml.
mgr.; John L. Gunn, acct. exec, John
McLauchlin Adv., representing Me-
chancial Engineering, local appliance
firm, and General Electric, sponsors;
Clyde Meades, WGH sis. rep., and
agency's John McLauchlin.
PRINCIPALS in signing for WJHP Jacksonville's Cousin Wilbur, Blondie
Brooks & The Log Cabin Folks Show include (I to r, standing) Robert Buck,
asst. adv. mgr., Pet Milk Co., producer of Golden Key milk and the sponsor;
"Blondie Brooks"; "Cousin Wilbur"; John Thorwald, radio and TV dir., John
H. Perry stations; seated, O. F. Thomas, dist. sis. mgr.. Pet Milk; Milford A.
Reynolds, WJHP gen. mgr., and "Little Wilbur." Mr. Thorwald has resigned
from Perry stations since picture was made [B*T, June 9].
ARRANGING for six-a-week half-hour program on WFAA-570 Dallas are
(I to r): Alex Keese, WFAA mgr.; Earl Hayes, Earl Hayes Chevrolet Co., Dallas;
Joe Reichman, bandleader, and Reuben Bradford, who will alternate three
days a week with Mr. Reichman, and M. O. Rike, v. p. & mgr., Bozell &
Jacobs Inc., Dallas, handling account.
book reviews .
BROADCASTING: RADIO AND TELE-
VISION by Henry L. Ewbank and Sher-
man P. Lawton. Harper & Bros., 49 E.
33d St., New York 16, N. Y.; 528 pp.;
$4.50.
THIS BOOK, written in "non-tech-
nical" language "primarily for col-
lege students and program staff
members of radio and television sta-
tions," is in textbook style with
reading lists, exercises and assign-
ments after each chapter. Book in-
cludes a basic bibliography and
glossary.
In four parts, the book first dis-
cusses broadcasting history and
background, "in the public inter-
est," mechanics, government and
"non-government" controls.
Second part, on program plan-
ning, describes program types and
audience building. The third, on
preparing the program, gives sam-
ples of talks and interviews, con-
versations and discussions, docu-
mentary, actuality and dramatized
discussions, adaptations, original
plays, variety and audience par-
ticipation shows, news and sports
as well as programs for specific
audiences, continuity, titles and
commercial copy.
Fourth part instructs on direc-
tion of radio and TV programs, use
of the voice, evaluation of pro-
grams and effects of listening.
Dr. Ewbank is chairman of the
U. of Wisconsin Radio Committee,
and of the State Radio Council,
which operates WHA Madison and
WLBL Auburndale, and is in
charge of an eight-station FM net-
work. Dr. Lawton is professor of
radio and coordinator of broadcast-
ing instruction at the U. of Okla-
homa.
THE ASCAP Biographical Dictionary
of Composers, Authors & Publishers,
edited by Daniel I. McNamara. Thomas
Y. Crowell Co., 423 Fourth Ave., New
York 16, N. Y.; 636 pp.; $5.
SECOND EDITION of this musi-
cal reference work devotes most
of its pages to thumbnail biogra-
phies of the creators of popular
songs who comprise ASCAP's
membership. Appended lists of
members by place of birth, date of
birth and residence should prove
time-saving to continuity writers
preparing special musical salutes
to dates, months or places. An-
other appendix lists publisher mem-
VAB Meet Is Set
FCC Comr. Rosel H. Hyde and
NARTB President Harold E. Fel-
lows headline the list of speakers
slated for the annual meeting of
the Virginia Assn. of Broadcast-
ers to be held June 26-27 at the
Chamberlin Hotel, Fort Monroe,
Va. Among other speakers are
George C. Davis, Washington con-
sulting engineer; Ben Strouse,
manager, WWDC-AM-FM Wash-
ington, and Joseph L. Brechner,
manager, WGAY, Silver Spring,
Md.
bers. ASCAP's organization and
operation are succinctly described
in a preface by the book's editor,
ASCAP's director of public rela-
tions.
ADVERTISING TERMINOLOGY by H.
Victor Grohmann. Needham & Groh-
mann Inc., 30 Rockefeller Plaza, New
York 20, N. Y.; 86 pp.; $1.
PRIVATELY printed by Mr. Groh-
mann "as a service and token of
gratitude to the field of advertis-
ing," this book defines 600 terms
used in advertising in five divi-
sions: art, general, media, produc-
tion and radio and television, plus
listings of initials and names of
associations in advertising and
proofreader's marks.
* ★ *
TELEVISION, THE MAGIC WINDOW,
by Frank Denman. The MacMillan Co.,
60 Fifth Ave., New York, N. Y.; 60 pp.;
¥2.
TELEVISION is traced from its
earliest beginnings in terms easily
understood by any junior high
school pupil in this book by Frank
Denman, an advertising executive.
It is an excellent book for children
interested in the scientific aspects
of how television operates. Perhaps
its chief value to professional tele-
casters, is that it would be perfect
gift for any uninitiated who wants
to know, "What makes television
run?"
Bavarian Set Output
GRUNDIG-RADIOWERKE, Ger-
man radio receiver manufacturer,
last week at its plant at Fuerth,
Bavaria, announced that it had
produced a million radio receiving
sets since the war. The company,
which resumed production in 1946
with only 40 workers, now claims
to be the largest and most modern
manufacturer in Europe. It was
reported also that the West Ger-
many radio market should remain
active because 30% of the West
German population still is without
radio sets, and some 6-7 million
radio listeners have no FM re-
Scrubber Harris
IN A BROADCAST, Jack
Harris, announcer for Tello
Test, Walter Schwimmer
Productions' giveaway, on
KGCU Mandan, N. D., offered
to do the family laundry for
the housewife identifying,
the p°rson "whose last
words were 'so little done, so
much to do'." Woman who
came up with the winning an-
swer, which was "Cecil John
Rhodes," was laundress for
the State Training School in
Mandan. Mr. Harris had a
scrubbing day for the benefit
of 300 inmates. His comment :
"So little done, so much to
do."
TELECi
STING
in our
7
year
MORE PROOF THAT
TOTAL AVERAGE
PROGRAM RATINGS
STATION RATING
15.3
12.9
WABD
6.9
3.8
3.0
2.2
NEW YORK'S BEST TELEVISION BUY IS
111
Yes, WaBD ranks a strong third among all
New York stations in average program rat-
ings. Yet, WABD's rates are much lower
than those of other New York network
stations.
No wonder so many advertisers are turn-
ing to WABD for the top television adver-
tising value in New York.
'Nielsen, New York— 4 weeks ending April 12, 1952
(Mon.-Sai. 7:00 P.M.- Mid.) (Sun. 9:00 A.M.- Mid.)
Channel 5
NEW YORK
Key Station of the
OUMONT
TELEVISION NETWORK
515 Madison Avenue, New York 22, N. Y.
MU 8-2600
Division of The Allen B. Du Mont
Laboratories, Inc.
Los. Angeles
KTLA
CHANNEL 5
the leading station in
America's second
television market
First in
. . . Coverage
. . . Programming
. . .Public Service
. . . Audience
*****
KTLA Studios • 5451 Marathon St., Los Angeles 38 • Hollywood 9-6363
Eastern Offices • 1 501 Broadway, New York 36 • BRyant 9-8700
PAUL H. RAYMER COMPANY • NATIONAL REPRESENTATIVE
Page 72 • June 16, 1952
BROADCASTING • Telecastin
SIXTH REPORT IN COURT ^^m^
THE SIXTH REPORT and Order
— FCC's final TV allocation plan
which lifted the TV freeze — was
taken to court last week by five
applicants on appeals protesting
their respective city channel as-
signments but which may have
broad import affecting the entire
allocation plan.
The first protest, presented to
the U. S. Court of Appeals, Third
Circuit, Philadelphia, was filed by
WWSW Pittsburgh [B*T, June 9].
It challenges FCC's failure to al-
locate VHF Channel 4 to the Pitts-
burgh metropolitan area because
the Pittsburgh area site (Braddock,
Pa.) would be a fraction of a mile
less than the 170 miles required for
co-channel spacing from WLWC
(TV) Columbus, Ohio. Latter is to
switch to Channel 4 under the Sixth
Report.
The WWSW appeal, filed by Paul
Segal, Washington radio-TV attor-
ney, complains only of the Channel
4 situation at Pittsburgh and is not
intended to challenge basic legality
of the Sixth Report. Certain legal
observers, however, contend the
WWSW protest does raise issues
fundamental to the lawfulness of
the Sixth Report. Opinion on this
point was mixed among Washing-
ton practitioners last week.
Filed by Scharfeld
The four other appeals, filed by
the Washington law office of Arthur
Scharfeld, were presented to the
U. S. Court of Appeals for the
District of Columbia in behalf of
WLOA Braddock, Pa.; KVOL La-
fayette, La.; WISC Madison, Wis.,
and WLAN Lancaster, Pa. The
WLOA complaint also protested
legality of the failure to allocate
Channel 4 in the Pittsburgh metro-
politan area.
Although these four appeals pro-
test specific allocation rulings, ob-
servers note certain of the appeal
arguments, particularly that of
KVOL, have direct relation to allo-
cations throughout the U.S. and
challenge basic premises of the
Sixth Report.
At the same time, it was learned
additional petitions for reconsidera-
tion of provisions of the Sixth Re-
port are in preparation by Wash-
ington attorneys and are expected
to be filed this week. June 23, next
Monday, is considered the last day
on which such petitions can be
presented to the FCC under its
20-day rule. The Sixth Report be-
came effective June 2 upon publi-
cation in the Federal Register.
Further protest of the Sixth Re-
port is understood to be developing
within the Federal Communica-
tions Bar Assn. Last Wednesday,
the FCBA Practice and Procedure
Committee voted to recommend that
the association's Executive Commit-
tee present to the entire member-
ship the consideration of a petition
to FCC for review of the Sixth Re-
port provision which precludes ap-
plications where no channels have
been allocated.
The majority of the Practice and
Procedure Committee indicated the
Sixth Report illegally deprives ap-
plicants of a hearing under Sec.
309(a) of the Communications Act
in instances where they apply for
channels not in the assignment
table. They held this policy un-
necessarily will preclude service to
many areas of the country.
The recommendation is to be con-
sidered tonight (Monday) by a
special meeting of the FCBA Ex-
ecutive Committee. It was called by
Mr. Scharfeld, FCBA president.
On Friday, Comr. George E.
Sterling was to defend the Sixth
Report and specifically answer its
major critics, including Comr.
Robert F. Jones [B«T, May 26].
Comr. Sterling was scheduled to
CBS came to the support of a com-
petitive network, ABC— in the in-
terest of bolstering network com-
petition— when it petitioned FCC
last week to sever the proposed
merger of ABC and United Para-
mount Theatres Inc. from the over-
all Paramount hearing (see story
page 68).
DuMont, however, failed to share
to share CBS' view and filed a
petition opposing the severance.
CBS asked the Commission for
prompt approval of the merger and
for grant of the contingent sale of
WBKB (TV) Chicago from Para-
mount's Balaban & Katz to CBS
for $6 million. ABC-UPT on June 6
filed the joint petition for severance
and grant which CBS now sup-
ports [B*T, June 9].
Favorable action on the proposed
merger is hoped for by August in
order that network operations re-
specting the fall business line-up
address the Maryland-D.C. Broad-
casters Assn. (see story, page 32).
All of the appeals tendered last
week to the courts were filed under
the terms of the Hobbs Act of 1950
which replaces certain provisions
of Sec. 402(a) of the Communica-
tions Act. Formerly, Sec. 402(a)
set no time limit after an FCC rul-
ing became effective within which
appeal of that order might be made.
The Hobbs Act puts a 60-day limit
on such appeals.
Segal Appeal to Court
Mr. Segal's WWSW appeal was
taken directly to the court and no
petition for reconsideration was
filed first with the Commission.
This is allowed under the Hobbs
Act.
Although Mr. Scharfeld has pe-
titions for reconsideration in his
four cases pending before the Com-
mission at this time, he filed the
court appeals as a tactical measure
to prevent losing the right to ap-
peal under the 60-day limit of the
Hobbs Act. It was pointed out
that the courts have not determined
whether the filing of a petition for
reconsideration with FCC automat-
ically "tolls" the deadline for filing
of an appeal until after FCC acts
on the petition to reconsider.
The WWSW appeal was filed in
Philadelphia on Wednesday. The
will be strengthened. Schedules
for fall programs begin to finalize
during that month, it was noted.
The competitive status of ABC as
well as its owned stations and affil-
iates, both radio and TV, was held
to depend on prompt action.
In addition, both CBS and Bala-
ban & Katz last week filed opposi-
tions to the earlier protest of
Zenith Radio Corp. with respect to
the status of Channel 2 at Chicago,
the facility to which WBKB would
be switched, from its present Chan-
nel 4, under terms of the Commis-
sion's Sixth Report which finalized
allocations and lifted the TV
freeze.
Zenith holds that FCC legally
cannot prejudge the assignment of
Channel 2 to WBKB through the
use of the show cause order and
must afford all applicants there the
opportunity to compete equally in
a comparative hearing. In its peti-
appeals of the other four stations
were filed in Washington on Thurs-
day and Friday.
Regarding FCC's final allocation
of VHF Channels 2, 11 and re-
served 13 and UHF Channels 16,
47 and 53 to Pittsburgh, WWSW
there contends the allocation "is
on its face so inadequate as to con-
stitute error in law and abuse of
discretion.
"The FCC thereby has failed to
perform its statutory duties: To
provide an efficient nation-wide
service with adequate facilities; to
make proper regulations to prevent
interference between stations; to
encourage the larger and more
effective use of radio in the public
interest; to establish areas and
zones to be served by stations; to
make such distribution of licenses,
frequencies and hours of operation,
and of power among the several
states and communities as to pro-
vide a fair, efficient and equitable
distribution of radio service to each
of the same; and has placed itself
in such a position that it has
abnegated all discretion and is
unable to consider the standard of
'public interest, convenience or
necessity' in passing upon applica-
(Continued on page 82)
tion supporting the ABC-UPT re-
quest, CBS told the Commission it
"believes that granting the relief
sought by ABC-UPT would be in
the public interest. Based on its
own experience in, and knowledge
of, the business and economics of
the industry, CBS believes that the
extended additional delay which,
absent severance, appears to be
inevitable in the final disposition of
the entire proceedings will ad-
versely affect not only ABC but
will, as ABC and UPT state, tend
to frustrate the statutory objective
of achieving nation-wide competi-
tive networking."
The petition added, concerning
the contingent WBKB sale, that
"while the hardship upon [CBS]
attendant on further delay is not
comparable, either in kind or de-
gree, with the hardship on ABC,
nevertheless, a considerable finan-
(Continued on page 76)
ABC-UPT MERGER CBS Supports Severonce
BROADCASTING • Telecasting
June 16, 1952 • Page 73
HIGH TV RATES
By BRUCE ROBERTSON
CHARGE that television is pricing
itself out of the reach of American
advertisers was vigorously debated
Wednesday morning during a panel
discussion of the significance of the
"TV thaw" to advertisers, agencies,
station and network operators.
The panel was part of a morning
session on television held as part
of the 48th annual convention of
the Advertising Federation of
America at New York's Waldorf-
Astoria Hotel June 8-11. (Also see
stories below and on page 30.)
Henry Schachte, advertising di-
rector of Borden Co., opened the
attack on TV's price structure by
pointing out that "today a televi-
sion show with a modest talent
budget and a line-up of about 30
stations costs around $1.5 million."
When new stations are added and
a TV network will comprise 150 to
200 stations, the sponsor's annual
cost will rise to more than $2 mil-
lion, he said, pointing out that dur-
ing 1951 only 67 advertisers spent
as much as that amount for all .
media except newspapers "and that
total does not include radio or TV
talent charges."
He said each TV network has 56
half-hour evening periods a week
for sale, but said that even if there
were only two networks and if the
top 11 advertisers (those spending
more than $10 million a year in all
media) were to sponsor two net-
work programs apiece, with the top
five advertisers sponsoring three
each, this still would account for
only 83 sponsored evening half-
hours on TV.
Speaking for the broadcasters, J.
Leonard Reinsch, managing direc-
tor of the Cox radio and TV sta-
tions, reviewed the inevitable de-
lays before new TV stations will
begin operations, with hearings
certain in every major market and
with the FCC staff able to handle
only about 50 cases a year.
May Be Years Yet
"In hotly-contested markets it
may be three or four or even five
years before new TV stations are
licensed," he said. Educational
channels not applied for within the
next year may be thrown into the
commercial station picture, com-
plicating things further, he noted.
When stations do go on the air,
they must adopt pricing policies
that will enable the advertiser to
use television profitably, Mr.
Reinsch said, estimating that VHF
stations in new TV markets pro-
bably will start with base rates of
about $200 and UHF stations with
base rates of about $150, increas-
ing them with the TV audience.
The anticipated slow increase in
TV markets is a good thing from
the advertising agency view-
point, Charles E. Midgely Jr., man-
ager of broadcast media for Ted
Bates Inc., reported, because "a
heaping platter of 2,000 new TV
stations would be a huge portion
to digest all at once." If by April
1953 10 new TV markets have been
opened up, he said, they probably
will be added to the current net-
work program lists by advertisers.
Echoing Mr. Schachte's views,
Mr. Midgely declared: "There is a
very real danger of TV pricing it-
self out of all consideration. At a
current rate of $52,000 gross for
a nighttime hour on 63 stations,
what will the cost for a network of
150 stations be? Somewhere along
the line the whole philosophy of
pricing TV must undergo a com-
plete revision, and I think that
it will."
Concluding the panel discussion
of the effects of the "TV thaw,"
Fred M. Thrower, CBS-TV vice
president, discounted the argu-
ments that TV is pricing itself out
of business. "Costs have increased,
it's true," he said, "but our critics
always seem to forget that tele-
vision's rising costs are accom-
panied by tremendous increases in
value received.
"Actually, television has become
a better buy each year," Mr.
Thrower stated. Since 1949, he said,
CBS-TV Network time costs have
increased about eight times, but
TV circulation increased 18 times,
resulting in a decreased cost per
thousand TV homes from $3.45 in
January 1949 to $1.74 in June 1952.
Mr. Thrower reported that com-
parison of the advertising budgets
Cited at AFA Meet
of the 60 leading food and drug
firms for 1950 and 1951 showed
80% with increased budgets in 1951
over 1950. "However," he noted,
"42% cut magazines, 61% cut
newspaper supplements, 72% cut
radio and 98% added to their TV
appropriations."
With national television expendi-
tures for the first three months of
1952 running about 75% ahead of
last year, "we can expect TV to
account for about $850 million this
year — or about 10% of the total
money spent for all advertising
media," he said.
Raymond F. Guy, NBC manager
of radio and allocations engineer-
ing, in a talk on "Taking the Mys-
tery Out of UHF" explained that
from a performance viewpoint,
"the difference lies in the way in
which these waves scatter and bend
as they carry the television mes-
sage from the transmitting point
to the receiving point. . . . UHF
. . . does not bend and fill in behind
objects as well as VHF . . . now
in use."
Mr. Guy reported that in using
300 ft. towers and maximum power,
a VHF TV station on Channel 4
would cover an area of about 50
miles from the antenna, a VHF
station on Channel 10 or 11 would
get about 45 miles coverage and a
UHF station about 40 miles. With
antennas 1,000 feet high the Chan-
nel 4 station would reach 75 miles,
the Channel 10 station 63 miles anJ
the UHF station 59 miles, he sail
Improvement in both the mann
facture of films for television an.
in their broadcast techniques hs
eliminated much of the former pre i
udice against TV film program
George T. Shupert, vice presiden
Peerless Television, reported.
Quoting a Katz Agency stud
stating that "an advertiser
buy a group of 39 inter-connecte
station markets on a spot bas:
using a half-hour film prograi
for 19% less than on a networ
basis," Mr. Shupert said the
"comparatively few advertisei
want or need national coverage
More want regional or local covei
age. Limited advertising budget1
handicap their desire to use tele
vision because most of them ai
bound to be dissatisfied with an
thing less than big-time entertair :
ment. The solution seems to li
largely in sharing costs throug
local sponsorship of national show
or purchases of film on a spo
basis."
Filmed demonstrations of a num
ber of new camera techniques pre ;
viding rainstorm effects, reflec r
tions on water, performers defy
ing gravity by appearing upsid
down and the introduction of liv
actors into photographed scenery-
all done electronically with actor
performing on a dry studio stage-
were supplied by CBS-TV. Walte
Craig, Benton & Bowles vice presi
dent, also talked on "The Futur<
of Live Television Production.
Eugene S. Thomas, vice presi
dent, George P. Hollingbery Co.
presided at the morning TV session
VIDEO'S STANDARD
Admen Must Aid — Fetze
ADVERTISING must join the TV
industry in raising video's stand-
ards, John E. Fetzer, chairman of
the NARTB Television Code Review
Board, told the 48th annual con-
vention of the Advertising Federa-
tion of America. (See story this
page.) Mr. Fetzer, also owner of
the Fetzer radio - TV stations,
urged the effort to preserve the
American system of operation in
the public interest.
Emphasizing the advertisers'
responsibility in seeking proper
program standards, Mr. Fetzer told
the AFA: "Our system of free
television will survive if people
want it — and they will want it if
it satisfies them."
While people are buying TV-
advertised products, this "does not
necessarily indicate that there is
any real understanding of the sys-
tem that advertised it," he said,
adding that this means elimination
of bad advertising practices and at-
tention to "our vital responsibility
toward the family group.
"Let the critics of advertising
remember that it supplies the dol-
lars without which we could not
have a free television system," Mr.
Fetzer said. "It's the advertiser
who buys freedom for the viewer
at the same time that he is buying
time and talent."
Going into programming, he ob-
served that "as the productivity of
our. nation has increased, millions
of people are receiving incomes
which have outrun their cultural
development. It is a fact not to be
denied that these people must be
appealed to at their own intellec-
tual level. It's a great enigma, but
it entails probably the greatest op-
portunity for advertising and tele-
vision today."
Program standards must not be
judged "by the gate alone," Mr.
MR. FETZER
Fetzer said. "We must go farthei
than the show concept alone. We (.1
must entertain, but so must we at-
tempt to instruct, we must use the
comedy, but so must we bow in sup-
plication; we must dramatize, but
so must we cover every important
world event. In short, we must, with
equal force, represent the best
standards of the show business, the
press, the educational institution,
the church and the public forum.
"I cannot help but entertain the
feeling that many times we lost
our sense of perspective by relying
so heavily upon mass program rat-
ings."
Going into TV code problems
Mr. Fetzer recalled the successful
operation of voluntary radio cen-
sorship during the war, when he
was assistant director of censorship
in charge of broadcasting. "I firmh
believe that government program
censorship can never occur with-
out the consent of the American
people," he said. "Therein lies our
real court of appeal, as well as oui
ultimate source of confidence."
The Television Code Review
Board believes in cooperation
said, adding that the board recog
nizes "there is more than one wa
to do a thing right. That's why the
code is subject to revision, based on
operating experience."
Page 74 • June 16, 1952 BROADCASTING • Telecasting
television applications
Digest of Those Filed With FCC June 7 through June 72
Cf Indicates pre-thaw application re-filed.)
Joxscore VHF UHF Total*
^Applications filed since April 14 49 25 75
* One applicant did not specify channel number.
ei-ag ELEVEN applications for new
[Jbelevision stations were received
jJLt the FCC last week, bringing
>Jpo 75 the number of TV requests
i) jlfiled since the issuance of the
i jjlCommission's Sixth Report and
Jbrder [B»T, April 14].
. J Four new and seven amended ap-
r0IJ|olications were submitted to the
FCC. There were eight requests
for VHF stations, while three ap-
plicants seek UHF facilities.
Three TV stations now on the
air filed requests to change their
channel, as required under the
Sixth Report. There are 30 sta-
tions which have to change fre-
quency. So far, 16 have applied for
permission to do so. Most of those
which have to change channels also
are seeking higher power.
Nine of the 75 applications filed
have been returned. However, two
of these have already been resub-
mitted.
presi
q, o Listed by States
MONTGOMERY, Ala. — Southern
-^Enterprises, UHF Ch. 20 (506-512 mc),
ERP 19.8 kw visual; antenna height
^ above average terrain 384 ft., above
Z6I Aground 340 ft. Estimated construction
cost $165,722, first year operating cost
$170,000, revenue $195,000. Studio and
transmitter 330 Clayton St. 32° 22' 23"
N. Lat., 86° 18' 39" W. Long. Trans-
mitter RCA, antenna RCA. Consulting
engineer Raymond C. Watson Jr.,
Anniston, Ala. Principals include
President Dr. John Randolf Penton
Jr. (15%), physician; Vice President
Woodley C. Campbell (10%), partner
'with Azar & Campbell, Montgomery
law firm; Secretary-Treasurer Charles
'A. Casmus Jr. (12%), executive sec-
retary of Montgomery Press & Radio
Club; Grace F. Casmus (21%), assist-
ant manager of Press & Radio Club;
Felix Robinson Jr. (12%), announcer-
writer-salesman at WMGY Montgom-
ery; Albert David Capeloto (10%), Vs
owner of David's Grill, Montgomery;
Dr. George Blue Penton (10%), in-
tern at Jefferson-Hillman Hospital,
Birmingham, and Dorothy Shafer Cas-
mus (6%), 85% owner of Candlelight
Co. (business property rentals). Ad-
dress: 330 Clayton St., Montgomery 5,
Ala.
f LITTLE ROCK, Ark.— Arkansas
Radio & Equipment Co., Ch. 4 (66-72
mc), ERP 100 kw visual; antenna
height above average terrain 785 ft.,
above ground 559 ft. Estimated con-
struction cost $729,682, first year
operating cost $319,452, revenue $403,-
835. Studio and transmitter location
6815 Cantrell Road, 34° 46' 05" N. Lat.,
92° 21' 05" W. Long. Transmitter
RCA, antenna RCA. Legal counsel
Spearman & Roberson, Washington.
Consulting engineer Craven, Lohnes
& Culver, Washington. Applicant is
licensee of KARK Little Rock. Princi-
BROADCASTING • Telecasting
pals include President T. H. Barton
(80%), owner of The Barton Corp.,
engaged in purchase and sale of
securities, owner of Real Properties
Inc., chairman of board of Lion Oil
Co. and owner of 98,000 shares of
Lion Oil common stock and president
and 10% owner of The Sonbar Corp.
(oil and gas producer and real estate
holding company); Vice President
T. K. Barton (20%), owner of 30% of
The Sonbar Corp. Address: 112-14
East Capitol Ave., Little Rock.
PUEBLO, Col.— Pueblo Radio Co.,
Ch. 3 (60-66 mc), ERP 10.58 kw visual;
antenna height above average terrain
300 ft., above ground 505 ft. Esti-
mated construction cost $167,000, first
year operating cost $100,000, revenue
$115,000. Studio and transmitter 3011
Elizabeth St., 38° 17' 30" N. Lat.,
104° 36' 40" W. Long. Transmitter
RCA, antenna RCA. Consulting en-
gineer J. B. Heffelfinger, Kansas City,
Mo. Applicant is licensee of KDZA
Pueblo. Principals include President
Dee B. Crouch (16%), manager of
KDZA; Vice President Allen Pezoldt
(20%), Colorado Springs, Col., re-
sidence and business construction;
Secretary - Treasurer Zula Seaton
(52%), retired businesswoman, and
Assistant Secretary-Treasurer Nina
Ulrich (12%), owner of travel courts
in Arkansas City, Kan. Address: 3011
Elizabeth, Pueblo, Col.
t MACON, Ga. — Southeastern Bcstg.
Co., Ch. 13 (210-216 mc), ERP 306 kw
visual; antenna height above average
terrain 613 ft., above ground 555 ft.
Estimated construction cost $345,500,
first year operating cost $200,000, rev-
enue $230,000. Studio and transmitter
Clinton Road at Boulevard St., 32° 51'
26" N. Lat., 83° 36' 57" W. Long.
Transmitter DuMont, antenna GE.
Legal counsel Segal, Smith & Hennes-
sey, Washington. Consulting engineer
George C. Davis, Washington. Appli-
cant is licensee of WMAZ-AM-FM
Macon. Principals include President
George P. Rankin Jr. (71%), chief
engineer of WMAZ-AM-FM; Vice
President Wallace Miller (3%), senior
partner of Miller, Miller & Miller,
Macon law firm; Secretary-Treasurer
Wilton E. Cobb (23%), general man-
ager of WMAZ-AM-FM, and Mary S.
Miller (3%), wife of Wallace Miller.
Address: 666 Cherry St., Macon, Ga.
t SAVANNAH, Ga.— WSAV Inc., Ch.
3 (60-66 mc), ERP 35 kw visual; an-
tenna height above average terrain
369 ft., above ground 339 ft. Estimated
construction cost $171,905, first year
operating cost $120,000, revenue $144,-
000. Studio and transmitter Liberty
Nat. Bank Bldg., corner of Bull and
Broughton Sts., Savannah, 32° 04' 44"
N. Lat., 81° 05' 32" W. Long. Trans-
mitter RCA, antenna RCA. Legal
counsel Cohn & Marks, Washington.
Consulting engineer A. Earl Cullum
Jr., Dallas, Tex. Applicant is licensee
of WSAV-AM-FM Savannah. Princi-
pals include President Harben Daniel
(42.33%), general manager of WSAV-
AM-FM; Vice President Catherine M.
Daniel (10.66%), housewife; Secre-
tary-Treasurer Meredith E. Thompson
(0.66%), chief engineer WSAV-AM-
FM; William K. Jenkins (19.83%),
owner of 37%% of WMOG Brunswick,
Ga., 16%% of WLAG LaGrange, Ga.,
and associated with Georgia Theatre
Co., Atlanta; Aaron Shelton (6.66%),
chief engineer WSM-TV Nashville,
Tenn., and % owner of Castle Record-
ing Co., Nashville, and First National
Bank of Atlanta, Margaret C. Lucas
and Fred G. Storey, as co-trustees
U/W Arthur Lucas (19.83%). Ad-
dress: Liberty National Bank Bldg.,
Bull and Broughton Sts., Savannah.
f PEORIA, 111.— Peoria Bcstg. Co.,
Ch. 8 (180-186 mc), ERP 316 kw vis-
ual; antenna height above average
terrain 995 ft., above ground 894 ft.
Estimated construction cost $550,474,
first year operating cost $320,000, rev-
enue $400,000. Studio 212 S. Jefferson
St. Transmitter 1 mi. South of Grove-
land, 111., 40° 34' 35" N. Lat., 89° 32'
03" W. Long. Transmitter DuMont,
antenna GE. Legal counsel Dow,
Lohnes & Albertson, Washington.
Consulting engineer Craven, Lohnes
& Culver, Washington. Applicant is
licensee of WMBD-AM-FM Peoria.
Principals include President and
Treasurer Charles C. Caley (25%),
general manager of WMBD-AM-FM
and president and 25% owner of WDZ
Decatur, 111.; Carl P. Slane (12.6%),
president of Peoria Journal-Transcript
and Morning Star; Frances P. Slane
(31.2%), director for Peoria Journal-
Transcript and Morning Star, and
Elizabeth P. Talbott (31.2%), direc-
tor for Peoria Journal-Transcript and
Morning Star. Address: 212 E. Jeffer-
son St., Peoria 2, 111.
t MUNCIE, Ind.— Tri City Radio
Corp., UHF Ch. 49 (680-686 mc), ERP
17.4 kw visual; antenna height above
average terrain 524 ft., above ground
542 ft. Estimated construction cost
$196,952.87, first year operating cost
$204,348.10, revenue $233,909. Studio
and transmitter 1/5 mi. East of Jet.
of State Rd. 21 and State Ds. 3 and 67,
(Continued on page 78)
BOOTH PLANS
To File for Five
TV Outlets
'PLAN to file for the legal limit of five TV stations at one time was
revealed by Booth Radio & Television Stations Inc. last week.
The Michigan company expects to submit its applications to the FCC
within a fortnight.
Booth Radio & Television is the *
licensee of WJLB-AM-FM Detroit,
WBBC Flint and WSGW Saginaw,
Mich.
Here are the cities and facilities
sought:
Detroit, UHF Channel 62, ERP 224 kw
visual, antenna height 467 ft. above
average terrain.
Grand Rapids, UHF Channel 23, ERP
196 kw visual, antenna height 562 ft.
Lansing, UHF Channel 54, ERP 21.6
kw visual, antenna height 528 ft.
Flint, Channel 12, ERP 20 kw visual,
antenna height 333 ft.
Bay City, Channel 5, ERP 79.44 kw
visual, antenna height 271 ft.
Legal counsel for Booth is Pier-
son & Ball, Washington.
Booth Radio & Television is
the second company to announce
its intention of seeking a group of
TV outlets around Detroit's per-
imeter. Last month, WJR Detroit
said it would seek four stations
near Detroit, one in Cleveland
[B*T, May 5].
Forerunners of anticipated flood
of applications from independent
motion picture theatre interests
also were disclosed last week when
two large theatre chains announced
their intentions of filing for facili-
ties in the South. The Martin The-
atres of Georgia Inc., operating
exhibition houses in Georgia, Flor-
ida and the Carolinas, announced
that it would file for UHF Channel
28 in Columbus, Ga. Almost simul-
taneously, Southern Television Inc.,
made up of a dozen stockholders
including four identified with In-
dependent Theatres Inc., announced
it would file for Channel 12 at
Chattanooga.
President of Martin Theatres of
Georgia Inc. is E. D. Martin. He
said that "for several years Martin
Theatres has been giving careful
consideration to the possibility of
building, owning and operating a
television station in Columbus. . . .
All the talents of Martin Theatres
— which for over a century has dealt
exclusively with a moving, visual
media of communication — will be
utilized by the TV station."
Southern Television Inc. expects
to file its application this week. •
Moses Lebovitz is president of STI,
and also is president of Independent
Theatres Inc., which operates suburban
and drive-in theatres in the Chatta-
nooga area. STI vice president, Z. Car-
ter Patten, is chairman of the board of
the First Federal Savings & Loan Assn.
and prominent in Chattanooga civic
affairs. Other stockholders are Manuel
Russ, president of Wesco Paving Co.
and Chattanooga Rock Products Co.;
John Martin, a building contractor;
Burton Seagle, associated with Mr.
Martin; Abe Solomon, chairman of the
board of Independent Theatres; Joel
Solomon, treasurer and general man-
ager of Independent Theatres and pres-
ident of Chattanooga Jaycees; Robert
Lebovitz, secretary of Independent The-
atres; Felix Diamond, in real estate and
insurance business; W. C. Hudlow Jr.,
president and general manager of Arrow
Transfer & Storage Co., and J. Homer
Hardy, Chattanooga CPA.
Estimated construction cost will
be more than $300,000, Mr. Lebo-
vitz said. He also revealed that
STI has completed negotiations
with the International Ladies Gar-
ment Workers Union for option to
buy the former building and
grounds of its FM station on Wald-
en's Ridge. Studios would be lo-
cated in downtown Chattanooga.
Mr. Lebovitz said "the only
thing we need is the 'go ahead'
signal from the FCC." He hopes
that the station will be on the air
in time to telecast the results of
the national elections.
Applications for both Martin
Theatres of Georgia and Southern
Television Inc. will be filed by the
Washington law firm of Cohn &
Marks.
June 16, 1952 • Page 75
ABC-UPT Merger
(Continued from page 73)
cial loss to CBS accumulates daily.
As established at the hearings, the
annual rate of profit of WBKB is
substantially in excess of $1,500,-
000; such profit is, of course, per-
manently lost to CBS for the pe-
riod during which the application
for assignment remains pending.
Further, during such period, not
only economic resources, but other
benefits necessary to competitive
network equality, are lost to CBS.
And the uncertainty for so long a
period makes proper long-range
planning difficult."
The Paramount hearing, in addition
to the proposal for merger of ABC-
UPT and sale of WBKB to CBS, in-
volves the license application of Para-
mount Television Productions Inc. for
KTLA (TV) Los Angeles; the license
and renewal of license applications of
Allen B. DuMont Labs, for WTTG (TV)
Washington, WDTV (TV) Pittsburgh
and WABD (TV) New York; the li-
cense and renewal of license applica-
tions of Balaban & Katz for WBKB
and WBIK (FM) Chicago; applications
of Paramount Pictures Inc. for consent
to transfer control of Paramount Tele-
vision Productions Inc. and Allen B.
DuMont Labs, to Paramount Pictures
Corp.; application for transfer of con-
trol of Balaban & Katz from Paramount
Pictures Inc. to United Paramount
Theatres, and application of Paramount
Pictures Inc. and E. V. Richards Jr. for
transfer of control of WSMB Inc., li-
censee of WSMB New Orleans, to
United Paramount Theatres Inc.
The ABC-UPT petition con-
tended that "the consolidation of
the several applications involved
in this proceeding . . . was ordered
by the Commission not because of
legal necessity or requirements but
as a matter of convenience."
The petition asserted that "none
of said applications are mutually
exclusive or competitive in the
sense of requiring contemporaneous
or comparative hearings but mere-
ly involve, in differing degree, the
same or similar questions of fact
and law."
The petition observed that the
hearing to date has consumed 78
days of testimony covering 11,200
pages of transcript and 700 ex-
hibits, many quite detailed, and
"more than 75%" of the record
pertains to history of the motion
picture anti - trust proceedings
by Justice Dept.
The petition concluded that all
evidence which is material to the
proposed merger of ABC-UPT and
sale of WBKB "has now been taken
and that such evidence establishes
an adequate and proper basis for
an initial and final decision on said
applications."
The petition asserted that the
evidence pertaining to all other
applications involved in the hear-
ing "cannot be completed for a
matter of many weeks, or even
months."
ABC "is now and for the fore-
seeable future will continue to be
in need of capital, not only for the
purpose of meeting its normal and
ever-increasing operation expenses,
but to improve its program
service and to establish and main-
tain additions to its plant and
equipment necessary for its con-
tinued effective operation."
Ample precedent exists for ap-
proving the transfer of WBKB to
CBS, the petition pointed out. FCC
Page 76 • June 16, 1952
approved the sale of KFWB Los
Angeles by Warner Bros. Pictures
to KFWB Broadcasting Corp., the
petition noted, even though KFWB
was then on temporary license be-
cause of anti-trust violations de-
scribed in the government's major
movie case. Similarly, FCC re-
newed the licenses of the Richards'
stations (WJR Detroit, WGAR
Cleveland and KMPC Hollywood)
and approved their involuntary
transfer to new owners, the peti-
tion observed, without first deter-
mining that G. A. (Dick) Richards
would have been entitled to renewal
of the licenses if he had not died.
This was done over the protests of
the Commission's own General
Counsel and chief of its Broadcast
Bureau, the petition noted.
In its opposition to the sever-
ance, DuMont told the Commission
that "earlier in this case" it peti-
tioned FCC to sever its applica-
tions, noting "the Commission did
not grant that petition. The fail-
ure of the Commission to separate
the DuMont applications signified
as a practical matter the relation-
■ ship of a television network to mo-
tion picture company derived from
Paramount Pictures Inc. would be
studied in the light of all the is-
sues of the consolidated proceed-
ing."
Cites Sec. 1.724
Observing that FCC's rules (Sec.
1.724(a)) permit the Commission
to consolidate relative cases, Du-
Mont's petition stated "it follows
that the Commission considered the
issues evolved from the proposed
merger to be interwoven with the
problems arising from the original
transfers of licenses from Para-
mount Pictures Inc. to Picture Co.
and the Theatre Co. pursuant to
the consent decree" terminating
the Justice Dept. movie anti-trust
case.
"The integration of all the appli-
cations into the 'same cause' be-
came apparent after the failure of
the Commission to grant the Du-
Mont petition for severance," the
c petition argued.
Noting ABC emphasizes its need
for capital to operate its network,
the DuMont petition commented
that "the need of ABC does not
exceed the requirements of other
parties to this proceeding. This
record clearly demonstrates the
competitive disadvantage under
which the DuMont network finds
itself because of its inability to
own and operate five television sta-
tions. The effective operation of
DuMont as a national television
network also depends on an expe-
ditious decision in this case."
Balaban & Katz, in reply to the
Zenith petition, held that Zenith's
position in the proceeding was un-
timely and that its petition has no
substantative basis to warrant a
grant of its requests. Balaban &
Katz explained that the Chicago
allocation as finalized was pro-
posed in the Third Report, com-
ments to which were due June 11,
1951. WBKB agreed to the pro-
posed change to Channel 2 in May
1951, the petition recalled, but
Zenith did not ask for declaratory
ruling respecting the status of
Channel 2 until July 24 of that
year.
The change of assignment of
WBKB, as in the case of 30 other
stations, the WBKB petition point-
ed out, was directed by the Com-
mission by show cause order pur-
suant to the provisions of Sees.
303(f) and 312(b) of the Commu-
nications Act as an integral part
of the total allocation plan, to re-
duce interference, and to provide
for the maximum utilization of
channels. The petition continued to
explain that "there is no require-
ment for comparative hearings be-
tween applicants and existing sta-
tions effectuated by show cause
proceedings instituted by the Com-
mission as part of this proceeding."
Neither Sec. 309(a) of the Com-
munications Act nor the Ashbacker
case requires such procedure, the
petition asserted.
KTTV (TV) BACKED
On 'Unscheduled' Events
MEDICAL VIDEO
Ulcer Operation Telecast
COMMERCIAL television made
medical history in Chicago Tues-
day night as a 60-year-old patient
suffering from an ulcer for 34
years went under the knife at Wes-
ley Memorial Hospital before
viewers from coast to coast.
For the first time, the American
Medical Assn., meeting in conven-
tion at Chicago for four days, per-
mitted telecasting of two half-
hour live programs. Time was
bought by Smith, Kline & French,
pharmaceutical laboratory in Phila-
delphia.
The ulcer operation was fea-
tured Tuesday night from 8:30 to
9 p.m. CDT, followed Wednesday
evening, 9 to 9:30 CDT, by a sym-
posium on the latest developments
in group therapy for the over-
weight, military medicine, with the
showing of a new portable anes-
thesia unit.
Dr. Roy K. Marshall, WFIL-AM-
TV Philadelphia, was narrator,
with Ad Schneider, NBC-TV New
York, as producer and Don Meier,
of the network's Chicago staff, as
director. The second demonstra-
tion originated at Navy Pier, where
14,000 physicians met for their
101st annual convention.
TV-UNLIMITED
Offers European Facilities
TV-UNLIMITED Inc., newly or-
ganized and incorporated in New
York, will replace the Broadcast-
ing Program Service, President
Herbert Rosen, announced last
week.
Firm will specialize in the pro-
duction of low-cost and syndicated
television shows, and will work
through its established Euro-
pean affiliates in conjunction with
American producers and agencies
interested in utilizing production
facilities abroad, Mr. Rosen said.
GENERAL Petroleum Corp., Los
Angeles, (Mobilgas dealers) ,
through West-Marquis Inc., that
city, has signed with KTTV (TV)
Los Angeles to sponsor all future
"unscheduled" local special events
telecast by the station.
The TV contract, believed to be
the first of its kind, is on an "open"
basis. Under well-defined terms,
"unscheduled" events are "news-,
worthy" and "of great timely inter-
est to the public and the presenta-
tion of which is a service to the
community." No limits are placed
on the number of events or extent
of coverage. Financial arrange-
ments depend on activity and start
with a base minimum of $75,000
annually, according to Richard A.
Moore, station vice president and
general manager, who described
the plan as "a broadcaster's dream
come true." Contract provisions
give KTTV a "roving commission"
to develop to the maximum, TV's
capacity for rendering public serv-
ice by on-the-spot reporting of
events, he said.
WAGES SUIT
WICU Denies Charges
SUIT to recover $5,144.50 in "over-
time" wages allegedly due three
former employes of WICU (TV)
Erie, Pa., brought an answer from
Herbert S. Stewart, WICU gen-
eral manager, that "employes,
past and present, have been paid
for all overtime work."
Mr. Stewart said that, "Accord-
ing to records, employes are paid
for all hours submitted on weekly
time card."
William Hargadine Jr., region
director, U. S. Dept. of Labor's
Wage & Hour and Public Contracts
Div., announced last month that the
suit had been filed in Federal Dis-
trict Court.
The suit was filed on behalf of
Alan G. Payne, production man;
Samuel J. Anderson, announcer-
traffic manager, and Donald H.
Goldberger, camera and film man,
who seek to recover back wages
allegedly due them for overtime.
As a result of an investigation
supervised by Mr. Hargadine, a
civil complaint charging Dispatch
Inc., station owner, with violations
of the Fair Labor Standards Act
was originally filed in November
1951. Disposition of this complaint
still is pending. Mr. Stewart had
denied the charges.
ADDITION of KNBH (TV) Los An-
geles and KRON (TV) San Francisco
makes a total of 26 markets carrying
United Television Programs' Double
Play with Durocher and Day, quarter
hour film package starring Laraine
Day and Leo Durocher. California
State Tire Dealers, through Paul
Castleman agency, S. F., will sponsor
show on KRON.
BROADCASTING • Tel
elecasting
TELEVISION
Pioneer in Individualized
Television Station Representation
Takes Pride in Announcing
the opening of new and larger offices
exclusively for television at
501 Madison Avenue
New York 22, N. Y.
Telephone : PLaza 3-4617
under the direction of peter b. JAMES
WEED TELEVISION
PERFECTIONISTS IN SALES
ass:*
"set'S;atwotk relations.
\ • a\l phases oi
ADCASTING • Telecasting
June 16, 1952 • Page 77
Eleven New TV Applications
(Continued from page 75)
san vmo's
1st and Only
TELEVISION STATION
CALIFORNIA'S
THIRD MARKET
San Diego . . ,
the
fastest
growing
LARGE city
in the
entire
U. S. A.
Wise Buyers
BUY-
YKFMWl
one
South of Muncie, 40° 09' 01" N. Lat.,
85° 22' 45" W. Long. Transmitter
RCA, antenna RCA. Legal counsel
John H. Midlen, Washington. Con-
sulting engineer George C. Davis,
Washington. Applicant is licensee of
WLBC and WMUN (FM) Muncie.
Principals include President and
Treasurer Donald A. Burton (51%),
general manager of WLBC and
WMUN (FM), and Vice President
William F. Craig (46.5%), commercial
manager of WLBC and WMUN (FM).
Address: 420 Alden Road, Muncie.
f ALEXANDRIA, La. — Alexandria
Bcstg. Co., Ch. 5 (76-82 mc), ERP 60
kw visual; antenna height above av-
erage terrain 552 ft., above ground
583 ft. Estimated construction cost
$231,480, first year operating cost
$150,000, revenue $250,000. Studio 6th
and Washington. Transmitter 1 mi.
S.E. of Pineville, La., corporation lim-
its, 31° 18' 22.2" N. Lat., 92° 24' 56.4"
W. Long. Transmitter RCA, antenna
RCA. Legal counsel Kirkland, Flem-
ing, Green, Martin & Ellis, Washing-
ton. Consulting engineer Commercial
Radio Equipment Co., Washington.
Applicant is licensee of KALB-AM-FM
Alexandria. Principals include Presi-
dent W. H. Allen (52%); Vice Presi-
dent Grove Stafford (0.8%), partner
with Stafford & Pitts, Alexandria law-
firm, and Secretary-Treasurer T. B.
Lanford (47.2%), 50% owner of KRRV
Sherman, Tex., 23% owner of WSLI
Jackson, Miss., 48% owner of KRMD
Shreveport, La., Vs owner of KPLC
Lake Charles, La., % owner of D & L
Co. (real estate), Shreveport, % owner
of Cullom-Walker Inc. (Packard Motor
Car distributing company), Texark-
ana, Tex., and 37%% interest in Lou-
zan Lumber & Supply Co., Shreve-
port. Address: 6th and Washington
Streets, Alexandria, La.
TACOMA, Wash. — KMO Inc., Ch. 13
(210-216 mc), ERP 114 kw visual;
antenna height above average terrain
554 2/5 ft., above ground 400 ft. Esti-
mated construction cost $341,945, first
year operating cost $240,000, revenue
$250,000. Studio location to be deter-
mined. Transmitter Dash Point, 47°
18' 20" N. Lat., 122° 24' 56" W. Long.
Transmitter RCA, antenna RCA. Legal
counsel Bingham, Collins, Porter &
Kistler, Washington. Consulting engi-
neer Millard M. Garrison, Washington.
Principals include Carl E. Haymond
(93.3%), principal owner of KMO and
KIT Yakima, owner of Foster Freeze
Stores, Nos. 5 and 118, Long Beach,
Calif., and owner of Hot Dog Show,
Long Beach, Calif., and Vice Presi-
dent Carl D. Haymond (6.7%). Ad-
dress: 914% Broadway, P. O. Box
1651, Tacoma, Wash.
TACOMA, Wash.— Tribune Publish-
ing Co., Ch. 11 (198-204 mc), ERP
30.07 kw visual; antenna height above
average terrain 449% ft., above
ground 287 ft. Estimated construc-
tion cost $188,000, first year operating
cost $75,000, revenue $100,000. Studio
and transmitter 1701 S. 11th St., 47°
15' 06" N. Lat., 122° 27' 34" W. Long.
Transmitter GE, antenna GE. Legal
counsel Dow, Lohnes & Albertson,
Washington. Consulting engineer Al-
vin H. Barnard, Portland, Ore. Appli-
cant is license of KTNT (FM) Tacoma
and permittee of new Tacoma AM sta-
tion. Principals of Tribune Publishing
Co., owner of Tacoma News Tribune,
include President Frank S. Baker
(62.6%); Vice President Elbert H.
Baker II; Treasurer George F. Rus-
sell; Secretary Charles B. Welch;
Alton F. Baker (12.46%), president
and 63%% owner of Eugene (Ore.)
Register-Guard and KERG Eugene;
Elbert H. Baker Jr. (12.46%), presi-
dent of Locke Machine Co., Cleve-
land, Ohio, and Louise B. Hastings
(12.46%), widow. Address: 711 St.
Helens Ave., Tacoma 1, Wash.
f FAIRMONT, W. Va.— Fairmont
Bcstg. Co., UHF Ch. 35 (596-602 mc),
ERP 17.4 kw visual; antenna height
above average terrain 237 ft., above
ground 222 ft. Estimated construc-
tion cost $100,580, first year operating
cost $40,000, revenue $50,000. Studio
and transmitter location Leonard Ave.,
39° 28' 19" N. Lat., 80°. 08' 27" W.
Long. Transmitter RCA, antenna
RCA. Consulting engineer A. D. Ring
& Co., Washington. Applicant is li-
censee of WWW and WJPB (FM)
Fairmont. Principals include Presi-
dent and Treasurer J. P. Beacom
(96%), and Vice President Jennings
Randolph (4%). Address: 119 Fair-
mont Ave., Fairmont, W. Va.
Existing Stations
Change in Channels
(The following stations request
change in frequency as required under
provisions of FCC Sixth Report &
Order [B«T, April 14].)
WOOD-TV GRAND RAPIDS, Mich.
— Grandwood Bcstg. Co., Ch. 8 (180-
186 mc), ERP 316 kw visual; antenna
height above average terrain 1,000 ft.
Change from Ch. 7 (174-180 mc), ERP
19.7 kw visual.
WJAC-TV JOHNSTOWN, Pa. —
WJAC Inc., Ch. 6 (82-88 mc), ERP 70
kw visual; antenna height above aver-
age terrain 1,123 4/5 ft., above ground
174% ft. Estimated cost of change
$138,030. Transmitter RCA. Change
from Ch. 13 (210-216 mc), ERP 6.5 kw
visual.
WJAR (TV) PROVIDENCE, R. I.—
The Outlet Co., Ch. 10 (192-198 mc),
ERP 316 kw visual; antenna height
above average terrain 601 ft., above
ground 523% ft. Estimated cost of
change $260,000. Transmitter RCA.
Change from Ch. 11 (198-204 mc),
ERP 30 kw visual.
Application Returned
SALISBURY, Md.— The Peninsula
Bcstg. Co. (WBOC). Returned to at-
torney; obsolete forms and incom-
plete.
PROFIT PATTERN
Textbook in Preparation
TEXTBOOK titled "Pattern for
TV Profit" is being prepared for
the guidance of executive, engi-
neering and operational staffs of
new VHF and UHF television sta-
tions by. five leading AM and TV
engineers. Book is slated for pub-
lication in the fall.
Text has chapters on FCC func-
tions, space requirements, layout,
operating efficiency, air condition-
ing and installation plans for all-
size stations. Charts and diagrams
are included for each subject.
Five engineers who collaborated
on the book are A. B. Chamberlain,
CBS; Raymond Guy, NBC; Rod-
ney D. Chipp, DuMont; Frank
Marx, ABC, and Thomas E.
Howard, chief engineer, WPIX
(TV) New York.
JETT SELECTS
CBS-TV Interim Group
E. K. (JACK) JETT, vice presi-
dent and general manager, WMAR-
TV Baltimore, last Thursday named
four other managers of CBS-TV
basic affiliates to serve with him-
self as an Interim Committee,
pending the organization of a
permanent CBS-TV Affiliates Ad-
visory Board, whose members will
be elected by the CBS-TV affiliates
themselves.
Purpose of the Interim Commit-
tee— as well as of the permanent
board when it is established — will
be "to better acquaint the top
operating and policy executives of
the CBS Television Network with
the problems faced by affiliates,
and also to make it possible for
CBS-TV officials to share and help
with problems peculiar to indivi-
dual stations."
Chosen on the basis of providing
good geographical representation,
as the advisory board will do, mem-
bers of the Interim Committee, in
addition to Mr. Jett, are: Philip G.
Lasky, general manager, KPIX
(TV) San Francisco; Clyde W.
Rembert, general manager, KRLD-
TV Dallas; James C. Hanrahan,
vice president and general man-
ager, WE WS( TV) Cleveland; Glenn
Marshall Jr., general manager,
WMBR-TV Jacksonville, Fla.
Plans for setting up the perma-
nent advisory board call for a
division of the country into a
number of regional districts corres-
ponding roughly with the CBS-TV
network's operational plan. Affili-
ated CBS-TV stations in each dis-
trict would elect a representative
to serve on the board each year,
the board to meet several times a
year with officials of the network.
To accept a place on the interim
committee, Mr. Marshall has re-
signed as District 4 representative
on the Columbia Affiliates Ad-
visory Board, nine-man affiliates
consultant group which formerly
handled both radio and TV matters,
but now presumably will confine
itself to problems of the affiliates of
the CBS network. An election is
now being conducted in District 4
for a successor to Mr. Marshall.
EADEH APPOINTED
To DuMont- Research Post
EDWARD R. EADEH, for the
past five years director of cover-
age and market research at ABC,
has been named manager of the
research depart-
ment of the Du-
Mont Television
f Network, G e n-
fUm e r a 1 Manager
Chris J. Witting
announced Thurs-
day. He succeeds
Melvin A. Gold-
berg, who has
been granted a
leave of absence
in order to join
the U. S. Department of State.
Mr. Eadeh
Represented by The Branham Co.
Page 78 • June 16, 1952
BROADCASTING • Telecasting
the 16mm. Cine-Kodak
Special II Camera
One minute you're filming a commercial in a
studio . . . the next you're shooting an on-the-
spot news event. Television calls for a camera
that's versatile enough for every assignment,
yet easily portable. That's why a great number
of America's television stations use the Cine-
Kodak Special II Camera. No other easily
portable 16mm. camera gives you so many
special features!
• It's the only 16mm. camera with a true reflex
finder. Focusing and framing are fast and accu-
rate through the lens — without rack-over. You
know your scenes are sharp and on target.
• The variable shutter (shown center left) gives
you unusual command of exposure and depth
of field.
• Multiple film chambers (shown left below) come
in 100- and 200-foot sizes, allow extra film cham-
bers to be threaded ahead of time, ready for
emergency use.
© The basic twin-turret camera comes complete
with one of Kodak's truly superb Ektar Lenses,
finest ever made for 16mm. cameras.
• It accepts either single- or double-perforated film.
• Fades, dissolves, mask shots, double and multiple
exposures, montages, and stop-motion effects —
all can be made with the basic camera. No need to
resort to special laboratory work. The film is set
to show as soon as it's processed!
These are a few of the "Special Il's" highlights. Let
your nearest Kodak, dealer give you the full story —
or mail us the coupon below.
EASTMAN KODAK COMPANY, Dept. 8-V, Rochester 4, N. Y.
Please send me more information about the Cine-Kodak Special II Camera.
NAME.
COMPANY.
STREET
CITY
STATE.
nk
Station
Dallas
7e%*& Watt "Pcwen^ed
*7elevUio*t Station
SERVES THE LARGEST
TELEVISION
MARKET...
DALLAS and
FORT WORTH
More than a Million
urban population in the
50-mile area
More than TWO MILLION
in the 100-mile area . . .
NOW
telestatus
it
TV Color Schemes
Are Explained
(Report 220)
Meek, president of Scott Radii
Labs., Chicago, who a fortnight ag
charged that "a handful of televi
sion network officials hold the
greatest power over the votes of
the American people ever held by
any small group in the country's
history."
NEW reference book for artists,
scenic and costume designers ex-
plaining relative hues of 200 colors
for use in black-and-white televi-
sion has been prepared for NBC
television by Albert W. Protzman,
NBC-TV technical production di-
rector, and Cliff Stiegelbauer,
network supervisor of design. Text
was edited by Robert J. Wade,
NBC executive coordinator of pro-
duction development.
"The whole point of this guide
is to tell designers not what to do
but what to avoid," Mr. Wade ex-
plained. "Whereas an easel painter
can use his eye to judge, the eye
isn't sufficient in television. No de-
signer has an opportunity to test
200 different gradations of color."
In order to avoid last-minute —
and often expensive — changes in
scenery, drapes or costumes, the
book offers the "NBC comparative
gray color chart." An arrangement
of calibrated color-aid and Mun-
sell neutral gray scale swatches,
the chart provides a quick method
of determining the gray scale equiv-
alent of any desired color. If
chart is to be used properly, spokes-
men added, texture and surface of
materials must also be considered.
Walcott-Charles Bout
Rates 56.9 in New York
JOE WALCOTT - Ezzard Charles
fight on NBC-TV June 5 received
a TV-home Hooperating in metro-
politan New York of 56.9, and an
85.7 share of TV audience. Sets-
in-use during the telecast was 66.4,
according to figures released last
week bv C. E. Hooper Inc., New
York.
Growth of 14%
Bn Seattle Sets
THE SEATTLE area TV set sur-
vey by the fifth annual Seattle
Times Consumer Analysis indicates
32.1% of 5,000 homes checked had
TV sets compared with 17.9% in
1951 and 5.2% in 1950. Estimated
total as of January 1952 was 58,-
131 sets.
The survey indicated 58.7% of
the sets were less than a year old.
Preferred sets were RCA Victor
(9.6%), Motorola (8.8%), Silver-
tone (8.3%) and Admiral (8%).
Plans to buy a new set in 1952
were indicated by 9.8%, compared
with 6.1% of those questioned in
1951.
* * *
Meek Suggests Standard
On TV Air Time
ALL TV stations should "be re-
quired to program "a substantial
portion" of their air time with local
news, discussion and educational
material. In addition, political and
controversial remarks made on net-
work shows not billed as controver-
sial should be "taboo."
These are the opinions of John S.
Comedy-Variety Leads
Multipulse Program Study
MULTIPULSE TV programs by
types according to program aver-
age rating and number of quartei
hours per week for May 1-7, re-
leased by Pulse Inc., New York, are
as follows:
No. of
Avg
Hrs.
Rtg
Drama and Mysteries
88
16.4
Quiz-Audience Participation
74
9?
Kid Shows
62
10.1
62
5.]
Musical Variety
58
8.1
Daytime Variety
53
9.C
Comedy Variety
49
25.:
Forums, Discussion
39
3.t
Interviews
29
6.1
Comedy Situations
26
19.3
Serial Stories
25
6.7
Homemaking Service
20
3.1
Talent
19
16.3
Religion
12
3.J
Wrestling
12
9.S
Boxing
10
20.7
Educational
8
4.9
Westerns
8
15.<
Film Shorts
6
2.4
Music
6
6.1
Feature Films
4
2.1
*Horse Racing
4
20.2
Political
4
4.9
Miscellaneous
8
10.2
Total
686
'Kentucky Derby
Weekly Television Summary—
June 16, 1952 — Telecasting Survey
City
Outlets On Air
Sets in Area
City
Outlets On Air
Sets in Area
Albuquerque
KOB-TV
14,400
Louisville
WAVE-TV, WHAS-TV
150,148
Ames
WOI-TV .
91,207
Matamoros (Mexico)-
Atlanta
WAGA-TV, WSB-TV WLTV
185,000
Brownsville. Tex. X ELD-TV
21,500
Baltimore
WAAM, WBAL-TV, WMAR-TV
390,914
70,000
Memphis
WMCT
133,326
Binghamton
WNBF-TV
Miami
WTVJ
119,500
Birmingham
WAFM-TV, WBRC-TV
90,000
150,000
Milwaukee
WTMJ-TV
332,460
Bloomington
WTTV
Minn.-St. Paul
KSTP-TV, WTCN-TV
322,900
Boston
WBZ-TV, WNAC-TV
895,141
Nashville
WSM-TV
71,399
Buffalo
WBEN-TV
268,127
New Haven
WNHC-TV
274.000
Charlotte
WBTV
152,096
New Orleans
WDSU-TV
97,912
Chicago
WBKB, WENR-TV, WGN-TV, WNBQ
1,145,984
New York-
WABD, WCBS-TV, WJZ-TV, WNBT
Cincinnati
WCPO-TV, WKRC-TV, WLWT
351,000
Newark
WOR-TV, WPIX, WATV
3,059,400
Cleveland
WEWS, WNBK, WXEL
623,613
Norfolk
WTAR-TV
119,125
Columbus
WBNS-TV, WLWC, WTVN
277,000
Oklahoma City
WKY-TV
129,437
Dollas-
Omaha
KMTV, WOW-TV
130,313
Ft. Worth
KRLD-TV, WFAA-TV, WBAP-TV
171,791
Philadelphia
WCAU-TV, WFIUTV, WPTZ
1,042,000
Davenport
WOC-TV
110,700
Phoenix
KPHO-TV
59,200
Quad Cities
Include Davenport, Moline, Rock Ise.,
E. Moline
Pittsburgh
WDTV
393,000
214,000
Dayton
WHIO-TV, WLWD
235,000
Providence
WJAR-TV
Detroit
WJBK-TV, WWJ-TV, WXYZ-TV
750,000
165,100
Richmond
WTVR
127,006
Erie
WICU
Rochester
WHAM-TV
144,000
Ft. Worth-
Rock Island
WHBF-TV
110,700
Dallas
WBAP-TV, KRLD-TV, WFAA-TV
171,791
Quad Cities
Include Davenport, Moline, Rock Ise.
E. Moline
Grand Rapids
WOOD-TV
217,081
Salt Lake City
KDYL-TV, KSL-TV
77,813
Greensboro
WFMY-TV
116,415
San Antonio
KEYl- WOAI-TV
81,373
Houston
KPRC-TV
150,800
San Diego
KFMB-TV
137,750
Huntington-
San Francisco
KGO-TV, KPIX, KRON-TV
376,500
Charleston
WSAZ-TV
90,565
Schenectady-
212,600
Indianapolis
WFBM-TV
240,000
Albany-Troy
WRGB
Jacksonville
WMBR-TV
58,000
Seattle
KING-TV
144,200
Johnstown
WJAC-TV
154,297
St. Louis
KSD-TV
402,000
Kalamazoo
WKZO-TV
223,992
Syracuse
WHEN, WSYR-TV
177,581
Kansas City
WDAF-TV
210,105
Toledo
WSPD-TV
174,000
Lancaster
WOAUTV
150,093
Tulsa
KOTV
119,800
Lansing
WJIM-TV
100,000
Utica-Romo
WKTV
71,500
Los Angeles
KECA-TV, KFI-TV, KLAC-TV, KNBH
Washington
WMAL-TV, WNBW, WTOP-TV, WTTG
363,543
KNXT, KTLA, KTTV
1,252,184
Wilmington
WDEL-TV
106,227
Total Markets a
n Air 64* S
atiotts on Air 10*
)•
Estimated Sets in
Use 17,323,374
* Includes XELD-TV Matamoros, Mexico
Editor's Note: Totals for each market
partially duplicated. Sources of
and manufacturers. Since many are eom|
necessarily approximate.
represent estimated sets within television area. Where
» based on data from dealers, distributors, TV circulation
piled monthly, some may remain unchanged in successive summaries.
overlap set counts
■mittoM, electric
Total eete in all
TELEVISION HOMES
in KRLD-TV'S
EFFECTIVE COVERAGE
AREA
EXCLUSIVE CBS
TELEVISION OUTLET EOR
DALLAS-FORT WORTH
AREAS
Channol 4 . . . Represented by
The BRANHAM Company
Page 80 • June 16, 1952
BROADCASTING • Telecasting
A nice picture for advertisers who want returns today . . . and
Here is where looking at WSB-TV
is becoming a habit
The coverage* pattern you see is unique
in telecasting.
A unique telecasting formula makes
it possible: 50,000 watts of radiated
power from a 1,062-foot tower over
Channel 2.
Fortify this with WSB-TV's ability to
program for the South and you come up
World's tallest TV tower
50,000 watts, channel 2
Represented by Petry
with one of the country s standout ad-
vertising buys.
This coverage can be had only on
WSB-TV. Nothing else in the area can
touch it.
* During a single 30-day period, four WSB-TV staff pro-
duced shows pulled over 7,000 pieces of unsolicited mail
from shaded counties on the map.
wsb-fv
Atlanta, Georgia
AFFILIATED WITH THE ATLANTA JOURNAL AND THE ATLANTA CONSTITUTION
ROADCASTING • Telecasting
June 16, 1952 • Page 81
Sixth Report Taken to Court
( Continued from page 73 )
tions for station construction per-
mits and licenses."
The Pittsburgh allocation deci-
sion "accordingly should be held
unlawful and should be set aside,"
WWSW argues.
"Particularly the provisions of
the allocation are inadequate in
that Channel 13 . . . may be used
only by pedagogical organizations
for non-commercial programs upon
a non-profit basis and hence is not
available for general service," the
petition declares.
It also contends the provisions
of the allocation are "inadequate"
in that the three UHF channels
assigned there have "little, if any,
immediate or prospective use in
Allegheny County."
UHF Performances
"The performance of television
transmission at the ultra-high fre-
quencies is a speculative matter
about which little is known," the
petition explains, continuing: "Only
one station in the world has ever
attempted to render a regular tele-
vision program service at ultra-
high frequencies and its attempts
are under circumstances which do
not make the results useful for the
Pittsburgh area. It is universally
conceded that ultra-high frequen-
cies are especially unsuited for
rugged, hilly and wooded terrain
such as prevails in and about Alle-
gheny County."
The petition notes that on May
1 there were 428,000 TV sets in the
Pittsburgh area, about 70% satura-
tion. None of these can receive
UHF, the petition states, contend-
ing that "if it is at all possible to
bring about the creation of listen-
ing and viewing audience" for UHF
there, "it would take so long and
would be at such heavy and pro-
longed losses as to make it entirely
impracticable for the petitioner to
make application for the use" of a
UHF channel.
Therefore, the "only available
general-service VHF channel there
is Channel 11," the petition con-
cludes, pointing out that since six
applications already have asked for
VHF there and more are expected
Feature Film Series
SKYROCKETS
LAGGING AUTOMOBILE SALES
Around Jan. 1, auto sales lagged. To whip this lag,
Bill Piggott, head of Rock Island Nash agency bearing
his name, got Nash dealers in area to sponsor late
Saturday night film series on WOC-TV. Program
titled "Airflyte Theater" debuted Jan. 19— fifteen deal-
ers participating.
By end of January, Piggott had sold 15 new cars.
Appearing on Feb. 16 program, he displayed chart
showing only 3 new cars left at his agency. Told view-
ers to hurry if they wanted one of these. With sale
of these 3 cars by 11 o'clock next morning, Piggott had
moved 31 new Nashes 3 demonstrators. ALL WITH-
IN MONTH OF FIRST TELECAST. '
"Airflyte Theatre" is now in its second 13-week cycle
and other Nash dealers sponsoring series report sales
successes similar to Piggott's. Proof that WOC-TV Sells
... for further proof get facts from your nearest F & P
man ... or us, direct.
FREE & PETERS, INC.
Exclusive National Representatives
t The Quint Cities
COL. B. J. PALMER, President
ERNEST C. SANDERS,
Resident Manager
Davenport, Iowa
WOC-TV
Channel 5
to be filed, "there must inevitably
be a prolonged, difficult and expen-
sive competitive hearing amongst
the various conflicting applica-
tions."
The petition notes this hearing
cannot be resolved for three or four
years "and it is therefore likely
that Allegheny County during that
time will have but one" VHF sta-
tion.
"Neither one nor two stations
are, or even can be, adequate to
serve the public needs of the Pitts-
burgh community even if three
UHF stations were to be estab-
lished," the petition states.
'Committed an Abuse'
Contending "FCC refused to
allocate Channel 4 anywhere with-
in Allegheny County and thereby
committed so manifest an abuse
of discretion as to constitute error
in law," WWSW notes "the 1945
regulations of the FCC specified
that the same television channel
may be used by stations 150 miles
apart" and that the "required
separation might be modified ac-
cording to interference and service
conditions which called for modi-
fication.
"Under the 1952 regulations
challenged by this petition,"
WWSW says, "there are set up
basic and irrefutable presumptions
by which the FCC declares itself
finally bound and from which it
says it will not depart."
The "conclusive presumptions"
of FCC which WWSW cites are:
(a) That every television station will
use maximum permissible power (here,
100 kw) in an antenna at the maximum
permitted height (here, 1,000 ft.) and
thereby cause the maximum permis-
sible interference to other stations
using the same frequency.
(b) That such maxima will be used
regardless of the size or importance of
the community in which the television
station is located, regardless of the im-
portance of the market which it serves
and regardless of the financial ability
of the licensee or the prudence of the
investment which such maxima would
require. (At present prices a 1,000-ft.
tower costs approximately $150,000.)
(c) That no physical circumstances
such as deviation from average condi-
tions due to unusual terrain will be con-
sidered by the Commission in deter-
mining by what distances stations
should be separated.
(d) That interference between sta-
tions wiU not be considered in making
aUocations of frequencies, and that the
service area of stations will not be
considered in making allocations.
(e) That in the area here involved
stations must be located no less than
exactly 170 miles apart (which the
regulations interpret to mean no less
than exactly 169.5-plus miles apart).
(f) The 170-mUe separation does not
in the first instance apply to radio-
television broadcasting stations at aU.
If a request is made, as in this case it
was, to assign a channel to a specified
area, the FCC wiU commence its con-
sideration of the proposal by ascertain-
ing what nearby stations there are in
operation at the frequency in question.
Then the Commission resolves the 170-
mile question as follows. It determines
the distance from the existing station
to what it calls the coordinates of the
city from which the aUocation proposal
originates. If these coordinates are not
contained in a book published by the
Department of Commerce and entitled
"Air Line Distances Between Cities in
the United States" (which was prepared
for some irrelevant purposes having
no connection with the problems of
radio-television broadcasting), the FCC
then uses the site of the main post
office (which was established, of course,
without regard to radio-television
broadcasting even though the FCC well
knows that no private person will ever
be permitted to establish his television
station in or on any main post office
anywhere).
The petition notes that the dis-
tances from the exact location
the antenna of WLWC (TV) C(
lumbus, Ohio, "to what the Depar
ment of Commerce has said ai
the coordinates for Braddoc
(Pa.)," FCC determined the di?
tance from WLWC's antenna
be 169.39 miles.
It was because these sepaiE
tions fall short of the 170-mi]
(169.5-plus mile) minimum spat
ing rule that the allocation c
Channel 4 to the Pittsburgh are
was denied, WWSW notes.
"The FCC assumes that Pitts
burgh is exactly at the pinpoir
intersection of longtitude 80 d*
grees, 00 minutes, 00 seconds wes
with latitude 40 degrees, 26 mir
utes, 19 seconds north, wherea
there are in fact substantial area
in the Pittsburgh area- from whic
adequate service can be rendere
that area from an antenna locate
more than 170 miles from the ar
tenna of WLWC," the petitio
professes. "There is no excuse fo
using Department of Commerc
coordinates when actual transmit
ter sites are available for consid
eration.
"In the case of Braddock, the us
of the post office site is entirel
unwarranted," WWSW argue:
"Even if there were any legal
regulatory justification for th
use of the post office site, the de
cision of the Commission to den
Channel 4 to the Pittsburgh ai
because of the post office site
entirely capricious and fantast
cally unrealistic."
Since the regulations provid
that in computing distances suf
ficient decimal figures be used t<
determine the distances to th
nearest mile, WWSW assumes tha
were the distance of the Braddoc]
post office 169.51 miles from th
antenna of WLWC, Channel ■
could have been assigned to Pitts
burgh. Since FCC set the distano
at 169.39 miles, "this is 12 i
hundredths of a mile too little.
Braddock Too Close
"Some part of the post office a
Braddock ... is 633.6 feet too clos<
to a point that happens to be th
site of the tower of WLWC," th
petition comments.
The petition cites, "It appear:
unlikely that WLWC is going t(
use an antenna tower having th<
full permissible height of 1,000 ft.
which is the assumed height upor
(Continued on page 104)
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Page 82 • June 16, 1952
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June 16, 1952 • Page 83
COMMUNITY TV GROUP
Forms Notional Lines
TAXES, government regulation
and expansion of TV broadcasting-
were the topics that most concerned
more than 70 community TV oper-
ators at the first annual convention
of the National Community Tele-
vision Assn. at the Hotel Necho
Allen in Pottsville, Pa. last Mon-
day.
Members voted to fight a Bureau
of Internal Revenue ruling that
closed circuit relay systems are
liable to the 8% tax imposed on
leased wire services. Picked as the
test case for the benefit of this off-
shoot of telecasting was Trans-
Video Corp. of Pottsville.
Community TV operators — there
are some 75 in operation in the
country today — feed signals from
metropolitan stations to TV-iso-
lated communities. Most of these
areas are in valleys beyond the
reach of regular TV broadcasts.
The organization puts up a high
gain, directional antenna on top of
a nearby mountain, runs coaxial
cable down the mountain side at-
tached to telephone or power poles, -
with tap-offs to subscribers' homes.
There are believed to be another
75 such operations in the construc-
tion or planning stage.
Tax problem was by far the most
important of the matters before the
less - than - a - year - old association.
According to Revenue Bureau in-
terpretation, consumers must pay
8% tax on installation and on
monthly charges.
Pottsville company, headed by
young (34) Martin F. Malarkey Jr.
(also president of NCTA and owner
of a retail appliance store in Potts-
ville, has 1,500 customers who paid
the $135 installation charge and
also pay $3.75 per month for main-
tenance and service. This involves
more than $200,000 in installation
fees and $2,625 per month in
charges.
The Pottsville company, which
began operation in February 1951,
has its master antenna (located
atop Sharp Mt.) tuned to Philadel-
phia stations (Channels 3, 6, 10)
75 miles away. The system cost
$200,000 to build, Mr. Malarkey
revealed last February [B*T, Feb.
11].
Test case — on grounds the tax
discriminated against TV set own-
ers in areas into which TV signals
cannot reach — was recommended
by special NCTA attorney Thomas
C. Egan of Philadelphia. Mr.
Egan also expressed the opinion
that if the test case is adverse to
community TV operators, it might
be necessary to get sponsors in Con-
gress for legislation to exempt sys-
tems from tax.
It was disclosed that the Lans-
ford, Pa., city government origi-
Origincrting Station
JOHNS HOPKINS SCIENCE REVIEW
ask any
Baltimore
time buyer
about
WAAM
TELEVISION
CHANNEL 1 3
Represented Nationally by
HARRINGTON* RIGHTER & PARSONS, INC.
Chicago NEW YORK San Francisco
DUMONT-ABC AFFILIATE
nally proposed a 20% tax on gross
revenue. This was finally reduced
to a 5% imposition on gross in-
come. It also was announced that
the Public Utilities Commission of
Pennsylvania officially disclaimed
jurisdiction over community TV
systems. The Maine PUC, however,
assumed jurisdiction and the Cali-
fornia commission was understood
to be considering the matter.
Fact that FCC was reported too
heavily engaged in other matters
to make up its mind whether com-
munity TV should be regulated was
considered heartening, according to
expressions of members.
The effect of TV station expan-
sion, particularly in the UHF band,
elicited much interest. Subject was
handled by Humboldt J. Grieg of
WHUM Reading, Pa., (TV ap-
plicant for that city) and Dr.
Frank G. Kear, of the Washington
consulting engineering firm Kear
& Kennedy.
Consensus was :
(1) UHF when it comes will cover
at first 15-20 miles. Mr. Grieg quoted
FCC reports to the effect primary and
secondary UHF service theoretically
was possible out to 75 miles unde
maximum power and antenna heigh
conditions (1,000 kw and 2,000 ft.)
(2) In most communities, there wil
be only one or two UHF signals. (3
Therefore, community TV can expec
to continue in business, since viewer
still will want other signals, par
ticularly network, even though the
can receive off-the-air local broad
casts.
Manufacturers exhibiting equip
ment at the meeting were Jerrol
Electronics Corp., Philadelphia, an
Spencer-Kennedy Labs. Inc., Cam
bridge, Mass. RCA showed a docu
mentary film of the Pottsville sys
tern.
NCTA was organized in Novere
ber 1951. It claims to represen
half of the present 75 communit;
TV systems operating.
The convention re-elected Mi
Malarkey president. Also
elected were: Claud E. Reinharc
Palmerton, Pa., vice president
George H. Bright Jr., Lansforc
Pa., secretary; Melvin L. Boyei
Tamaqua, Pa., treasurer. One
year directors elected were: Ken
neth A. Chapman, Honesdale, Pa.
J. Holland Rannels, Cumberland
Md.; Eli Kramer, Harrisburg, Pa
C. C. Daker, New Philadelphia
Ohio. Two-year directors electee
were: G. B. Henderson, Carme
Calif. ; A. J. Malin, Laconia, N. H
Clyde Davis II, Wilkes-Barre, P
FORD SERIES
Breakdown of Boycot
By Major Film Makers
an average minimum of $10,001
each, or $20 million in earnings,
The 2,000 features are thoa
made between 1930 and 1948, whei
the Screen Actors' Guild steppei
in to demand a share of TV reve
nue for pictures made afterwards
: Reports in Hollywood said Co
lumbia has received an offer o:
$20 million for its old pictures am
that Howard Hughes' RKO Pic
tures Corp. may sell its old film:
for TV. President Barney Balabai
of Paramount Pictures said hi:
company's old movies would not bi
sold to TV until "the right time.
COLUMBIA PICTURES Corp., through its subsidiary Screen Gem
Inc., will produce a series of 39 half-hour TV films for Ford Motor Co
in an agreement negotiated by J. Walter Thompson Co., the agenc
servicing the account.
This contract is said to be first
of its kind between a major movie
studio and a national advertiser
for the production of films espe-
cially for television.
Titled The Ford Theatre, the
series will start on 51 NBC-TV
stations Oct. 2, as the replace-
ment for NBC-TV's Ford Festival.
In each teleplay, name motion
picture actors, directors and
writers will be employed by Colum-
bia-Screen Gems producer, Jules
Bricken. The studio's own con-
tract players, among them Brod-
erick Crawford, Audrey Totter,
Donna Reed, Aldo Ray and others
will be utilized should the roles be
suitable.
The Columbia agreement stirred
speculation that other major movie
studios soon might follow suit, par-
ticularly in view of the expected
eventual increase in television sta-
tions and the resultant loss of more
audiences to movies in more cities,
now that the TV thaw is taking
place.
Twentieth Century-Fox was
among major studios believed to
be considering making films for
video. President Spyros P. Skouras
has announced, his firm is consid-
ering making "appropriate" movies
for TV.
The Wall Street Journal esti-
mated that the seven major studios
have a backlog of 5,000 movie fea-
tures of which a minimum of 2,000
are suitable for TV, which if sold
en masse to television would bring
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Page 84 • June 16, 1952
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iOADCASTING • Telecastin,
June 16, 1952 • Page 85
film report
HOWARD D. MORRIS, of Ca-
vanaugh Morris Adv., Pitts-
burgh, has announced the
formation of Cavanaugh Films Inc.
Director of film production is Ted
Mason, of Mason Marionettes.
Mr. Morris said the new company
will specialize in production of
puppet and trade mark films "for
moderate budget advertisers."
A series of 15-minute TV shows
is being prepared, the first of
which, The Enchanted Nutcracker,
will be ready for release Aug. 1.
Other films planned are Jack and
the Beanstalk, Frivolities of 1952
and 12 others, which will be re-
leased at weekly intervals.
Address of new firm is Chatham
at Wylie, Pittsburgh 19, Pa.
Sales . . .
SALES ORGANIZATION for the
distribution of more than 50 full-
length European feature films,
live and animated short subjects
is being set up in Chicago.
Herbert Spitzer and Burton A.
Neuberger, executive vice presi-
dent who recently resigned as man-
ager of the Chicago office of Mar-
free agency, have exclusive thea-
tre and television rights in North,
Central and South America for
film products made by several lead-
ing European studios, Mr. Neu-
berger said.
Re-recording on the features is
being completed now with lip sync
and voice over sound tracks in Eng-
lish. Ready for release is a 13
quarter-hour series of operas,
made with the Bavarian State
Opera company, ballet and orches-
tra. A series near completion con-
sists of 13 half-hours with stop-
action puppetry in famous fairy
tales.
The company, Switzer & Assoc.,
will produce films for stations,
on any
ticket . .
Want to be the party in power?
Take a tip from the last two elections — on trade paper
effectiveness, that is.
A leadinq 50 kw station asked 800 advertisers and agen-
cies: "Which publication would you use if you were in
our place trying to reach you?"
A landslide for BROADCASTING • TELECASTING — by 392%
Fact Finders Associates of New York, in the first personal
interview survey of the radio-TV trade press, asked: "What
trade journal brings radio station advertising most effec-
tively to your attention?"
A resounding first for BROADCASTING • TELECASTING—
by 445%
Whatever your platform for trade paper values — coverage,
readership, loyalty, influence, effectiveness — you'll be the
party in power on the BROADCASTING ticket.
packagers, agencies and clients "at
a half to a third" of the U. S.
cost, Mr. Neuberger said, and will
also supply European studio serv-
ices to American performers.
* * *
Alexander Film Co., Colorado
Springs, Col., announces the recent
TV commercial productions for the
following organizations:
Tivoli Brewing Co., Denver, one
60-second film through Curt Frei-
berger & Co., featuring Tivoli Beer.
Maurer-Neuer Meat Packers, Kan-
sas City, Mo., one 20-second film
through C. Wendel Muench & Co.,
Chicago, featuring Rodeo Blue
Band Wieners. Redman Van & Stor-
age, Salt Lake City, one 20-second
film through Adamson & Buchman.
Seven Up Co., St. Louis, eight 20-
second films. Mrs. Baird's Bread,
Houston, Tex., two 20-second films
through Tracy-Locke Co., Conti-
nental Airlines, Denver, one 20-
second film through Galen E.
Broyles Co., Holsum Bread Syndi-
cate, Chicago, one 60-second, one
40-second, two 20-second and two
8-second films, through W. E. Long
Co. W. F. Thiele Co., Milwaukee,
three 20-second films through Ba-
ker, Johnson & Dickinson, featur-
ing Thiele Meats.
Sunkist Growers Inc., Los An-
geles (oranges, lemons), has start-
ed Sunkist Premiere Playhouse on
KTLA (TV) Hollywood, Fri., 9:30-
10 p.m. (PDT), for 13 weeks from
June 13. TV film series, produced
by Screen Televideo Productions,
Beverly Hills, marks firm's initial
TV bow into regular programming.
Stuart Reynolds Productions, Bev-
erly Hills, negotiated contract
through Foote, Cone & Belding
Inc., Hollywood.
Phil Davis Musical Enterprises,
New York, has been signed to
write and produce a new musical
commercial for Goebel Beer thru
Brooke, Smith, French & Dor-
rance, Detroit.
Dudley Television Corp., Beverly
Hills, is making two one-minute
and two 20-second animated TV film
commercials for Philip Morris &
Co., New York (Dunhill cigarettes).
Availabilities . . .
Crown Pictures International,
Hollywood, has acquired the com-
pleted series of 13 half-hour TV
films, Life With Buster Keaton, for
world distribution. Additional
series will be produced by CPI this
year as result of test runs held in
San Francisco. The recently ac-
quired series was produced by Carl
Hittleman, directed by Eddie Cline
from scripts by Jay Sommers,
(Continued on page 93)
MILITARY TV
'Vital Factor' Says Sarnoff
TELEVISION will be a vital fac-
tor in all military operations and
conceivably the public may watch
battles on home TV sets if global
warfare ever breaks out again,
Brig. Gen. David Sarnoff, RCA
board chairman, told the graduat-
ing class of Pennsylvania Military
College last Tuesday.
Gen. Sarnoff asserted that elec-
tronics have become an indispen-
sable ally in aviation, controls and
atomics.
Gen. Sarnoff warned that no na-
tion can relinquish its interest in
the sciences and remain strong.
When war comes, "it becomes a
race of science against time, and
America must be strong and 'at
the ready,' " he declared, admon-
ishing that the importance of in-
terest in science applies to the
science of government as well as
to physical sciences.
He was awarded an honorary
degree of Doctor of Science during
the commencement exercises of the
131-year-old educational institu-
tion.
New CBC-TV Sponsor
CANADIAN TV's second definite j
advertiser when it opens this fall ]
will be Canadian Westinghouse Co.
Ltd., Hamilton, Ont. The firm cur-j
rently is preparing its own com- j
mercials for Studio One, which it|
will sponsor for CBC-TV Montreal
beginning in August and CBC-TV
Toronto in September. S. W. Cald-
well Ltd., Toronto is agency.
WHAM-TV BIRTHDAY
Marked By Blood Campaign
WHAM-TV Rochester observed its;
third birthday anniversary through
a special blood donor drive which
enriched the Rochester Chapter of
the American Red Cross blood bank i
by 23,051 pints.
Blood donor campaign began May
20 and built up to last Wednesday
which was WHAM-TV's anniver-
sary. Climax of the drive on the
last day was a live telecast from a
local hospital showing a patient re-
ceiving a pint of blood which had
been contributed that morning at
WHAM-TV's Radio City.
Special programs included films
made in Washington of Reps. Ken-
neth B. Keating (R-N. Y.) and
Harold C. Ostertag (R-N. Y.), both
of whom urged western New York-
ers to get behind the campaign.
FCC Chairman Paul A. Walker,
in a talk also recorded on film, said,
"Here is an example, I think, of
the kind of public service that both
radio and television are particular-
ly able to render."
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Page 86 • June 16, 1952
BROADCASTING • Telecastin
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NEW YORK 36, NEW YORK
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31 HALF-HOUR WESTERNS
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151 WEST 46TH STREET
NEW YORK 19, NEW YORK
JUDSON 6-4221
THE ULTIMATE IN CHILD EN-
TERTAINMENT - EDUCATION-
PAPA BEARS NEWSREEL
A fifteen minute show in thir-
teen chapters done in newsreel
style and depicting events of
interest to the small fry.
Plus these outstanding features:
The Story of Shirley Yorke
Dark Secrets
Top Secret
I Am With You
Lost Wilderness
For more information please
te direct to the distributors.
ADCASTING • Telecasting
June 16, 1952 • Page 87
AFM 5% PLAN
Must Stay, Says Petrillo
CHARGING "selfish interests"
with trying to scuttle the AFM wel-
fare fund 5% royalty formula to
which TV film producers must con-
tribute, James C. Petrillo, presi-
dent, at the American Federation
of Musicians' National Convention
in Santa Barbara last Tuesday,
squashed all hopes it would be re-
pealed.
Admitting the formula "isn't
perfect," Mr. Petrillo declared,
"We'll stick to it until someone
comes along with something bet-
ter".
"The formula must stand," he
added. "I wouldn't give up the
5% plan for a $5 million working
guarantee in Los Angeles annually.
It will be changed only when it will
be to the benefit of all locals."
His fiery plea killed a reported
move by members of Los Angeles
Local 47 [B»T, June 2, May 12]
and New York Local 802 to intro-
duce resolutions asking the inter-
national executive board to elimi-
nate the royalty arangement.
Both locals contend the fund set-
up as it now stands prevents musi-
cians from getting TV work be-
cause it discourages filming of vid-
eo shows with live music. Los An-
geles musicians several weeks ago
circulated appeal petitions among
members, getting around 2,500 sig-
natures. They were sent to Mr.
Thanks to our
'US' Electric Plant
we're on the air!"
In choosing a
stand-by elec-
tric plant,
more and
more stations
are turning to
"U. S." units
because of
their reputation for dependa-
bility. U. S. specializes in stand-
by power. We'll gladly send
you information on U. S. elec-
tric plants suitable to your needs.
UNITED STATES
MOTORS CORP.
354 Nebraska St.
Oshkosh, Wis.
Telethon by Hope
BOB HOPE will hold his first
coast-to-coast television mar-
athon— for benefit of the
U.S. Olympic team — over
NBC-TV beginning Saturday
at 11 p.m. and continuing
through Sunday at 1:30 p.m.
EDT. Working with Mr. Hope
will be Bing Crosby in what
NBC claimed is the latter's
first TV appearance.
Petrillo for his and executive board
consideration.
Mr. Petrillo, in a 45-minute ad
lib talk, assailed "some members"
of Local 47 for their activity in the
campaign, declaring that they once
earned $800 per week and are un-
happy because they're making $400.
He charged they were stirred up by
vague conversation regarding TV
employment if the formula were
lifted.
He said Local 47 officers had met
with a group of these TV employers
to learn what guarantee would be
made if the royalty formula were
lifted. Nothing came out of it.
They didn't even offer to hire a
piano player, Mr. Petrillo reported.
Musicians in the petition cam-
paign, he declared, were willing to
give $5 of each $50 they earned in-
stead of 5% tax, but this contri-
bution to the fund would be minute
compared to benefits gained through
the formula.
Mr. Petrillo's defense of the roy-
alty formula came as a complete
surprise to delegates. The sub-
pect was not on the convention
agenda. Any changes in the wel-
fare fund setup would have to be
made by the international execu-
tive board, was the explanation.
He reported approximately $186,-
000 in the trust fund from the roy-
alty formula. Disbursement of
the money for free public music
through locals will start next Jan-
uary.
Mr. Petrillo, unopposed, was re-
elected AFM president for his 12th
year. Re-elected vice-president was
Charles L. Bagley, Los Angeles;
Secretary, Won Cluesmann, New-
ark; treasurer, Harry J. Steeper,
New York.
The Los Angeles local failed to
put over a proposal calling for
AFM to "prevail" upon a member
of Congress to introduce legislation
that would stop importation of
foreign-made instrumental music
sound tracks and recordings for
radio and TV.
BAPTIST GROUP
Plans TV Use in 1953
SOUTHERN BAPTISTS plan to
use television more extensively to
put forward their program in 1953,
it was announced at the 94th meet-
ing of the Southern Baptist Con-
vention in Miami.
Dr. S. F. Lowe, executive secre-
tary of the organization's radio
commission, said 15-minute films
featuring outstanding Baptist
leaders are being prepared for TV.
RUN YON FUND
$570,211 From Berlethon
HAVING raised a total of $570,211
in cash and pledges, Milton Berle
on June 8 completed his fourth
television marathon on NBC-TV
for the benefit of the Damon Run-
yon Memorial Fund, rounding out
a four-year grand total of more
than $4 million.
The 22 Vz -hour telethon began at
noon EDT June 7 and continued
through 10:30 a.m. June 8. Pro-
duced by Warren Jacober and em-
ploying five camera crews in shifts,
it originated in New York's Radio
City. The comedian was on the air
almost continuously except during
regularly-scheduled Saturday
shows.
Station-by-station breakdown of
cash and pledges donated during
the telethon was shown as follows:
WOI-TV Ames, $805; WSB-TV Atlan-
ta, $2,433; WBAL-TV Baltimore, $1,-
293; WBZ-TV Boston, $8,571; WBTV
(TV) Charlotte, $1,544; WNBQ (TV)
Chicago, $9,550: WLWT (TV) Cincin-
nati, $1,510; WNBK (TV) Cleveland,
$6,695: WLWC (TV) Columbus, $520;
WLWD (TV) Dayton, $746; WWJ-TV
Detroit, $2,896; WOOD-TV Grand Ra-
pids, $116; WFMY-TV, Greensboro,
$633; WSAZ-TV Huntington, $126;
WFMB-TV Indianapolis, $1,205: WMBR-
TV Jacksonville, $1,088; WJAC-TV
Johnstown. $321; WGAL-TV Lancas-
ter, $2,611: KNBH (TV) Los Angeles,
$11,697; WAVE-TV Louisville, $400;
WMCT (TV) Memphis, $703; WSM-TV
Nashville, $2,129; WNHC-TV New Ha-
ven, $631; WNBT (TV) New York,
$417,066; WTAR-TV Norfolk, $1,435;
WOW-TV Omaha, $533; WPTZ (TV)
Philadelphia, $5,434; WDTV (TV) Pitts-
burgh, $1,955; WJAR-TV Providence,
$3,133; WTVR (TV) Richmond, $1,661;
WHAM-TV Rochester, $539; KSD-TV
St. Louis, $5,402; KSTP-TV St. Paul,
$10,080; KDYL-TV Salt Lake City, $662;
KFMB-TV San Diego, $4,717; KRON-TV
San Francisco, $6,016; WRGB (TV)
Schenectady, $130; WSYR-TV Syracuse,
$4,407; WKTV (TV) Utica, $280;
WNBW (TV) Washington, $5,620;
WDEL-TV Wilmington, $915; WNBF-
TV Binghamton, $217; WBRC-TV Bir-
mingham, $1,142.
SEATTLE RELAY
Towers Go Up For TV
SCHEDULED for completion last
week were four towers in the Pa-
cific Telephone & Telegraph Co.'s
radio relay system, for live tele-
casting of political convention cov-
erage via KING-TV Seattle [B*T,
May 26].
The towers were erected at Ort-
ing, Tenino, Castle Rock and Ka-
lama, all in Washington, with two
one-ton antennas atop each tower.
Four network-affiliated radio sta-
tions—KOIN KGW KEX KPOJ—
are cooperating to bring the
KING-TV political coverage to
Portland, Ore.
NEDA Meet
PRACTICAL discussion of UHF
will be participated in by inde-
pendent parts distributors at the
National Electronic Distributors
Assn. convention in Atlantic City
Sept. 22-25. A 20-minute RCA
film on UHF will be supplemented
with discussions and a lecture.
Louis B. Calamaras, NEDA execu-
tive vice president, will describe
UHF as "a new windfall which
experts estimate will bring more
than $800 million in business to
the service man and parts dis-
tributor."
PRO FOOTBALL
DuMont Lines Up Sponsor:
MILLER Brewing Co., Atlantic
Refining Co., and the Admira
Corp. are among the first sponsor;
announced by the DuMont Televi
sion Network for its $1 millioi
pro football coverage, Aug. 15
Dec. 21.
The scheduled 29 professiona
and championshop games will star
with the annual midsummer all
star game in Chicago's Soldiers-
Field, Aug. 15, with the telecas
sponsored by the Admiral Corp
Chicago, through the Russel M
Seeds agency. Exact number o
cities to see this year's play ha
not been announced, but it wa
noted by network spokesmen tha
34 DuMont stations carried th'
game last year. This year's con
test will be between the college
selectmen and the Los Angele
Rams National League champion
for 1951, and as usual, will be heli
under the auspices of the Chicagi
Tribune.
Miller Brewing Co., Milwauke
through Mathisson & Assoc., sarn
city, will sponsor the DuMon
Thanksgiving Day telecast of th
Detroit Lions-Green Bay Packer
contest in Detroit. It also wil
back the National Football Leagu
championship playoff Dec. 21. Sit
of the game and the list of pai
ticipating stations are to be ar
nounced.
DuMont also will carry as man
as four games of the Nations
Football League each Sunday du
ing the regular season, splittii
the network on a regional bas
Multiple-game technique
adopted last season to assure
prehensive coverage and to pro1
football with greatest local intere
in each market.
•ovi
twe
d t
National league games bet1
the Philadelphia Eagles and
New York Giants will be sponsor
jointly by Miller Brewing and t
Atlantic Refining Co., the latte
through N. W. Ayer & Son, Ne*
York. Atlantic will also sponso
Pittsburgh Steelers coverage.
TV networks and stations for
National League games are yet t
be announced. Six games, coi
sisting mostly of New York Giant)
play, will be seen over WAB]
(TV) New York, reportedly marl
ing the first time since 1948 ths
New Yorkers will be able to se
professional football on televisioi
DuMont will cover the 28th ar
nual East- West Shrine all-sta
game from Kezar Municipal Stt
dium in San Francisco, to be tel<
cast over the entire network De
27 (Saturday).
The sponsorship of all games,
was pointed out, represents an o
lay in excess of $1 million for ti:
and rights.
WBAL-TV Baltimore and WDAF-
Kansas City have signed with II
Telenews, N. Y., for its 12-min
daily TV newsreel now in productioi
Page 88 • June 16, 1952
BROADCASTING • Telecast.
NTENNA
for VHF and UHF
television
j/fndiew
CORPORATION
The ANDREW "Skew" Antenna is the only
antenna which provides a circular radiation
pattern from antenna elements placed
around a supporting structure which is
larger than a half wave-length on a side!
With the "Skew" Antenna, it is possible to
mount a multiplicity of TV antennas on
the sides of tall buildings, on the sides of
existing towers — even towers which also
support a standard antenna on top. The
economy offered by a joint operation of
this type is obvious.
At present, the "Skew" Antenna is cus-
tom built for each installation and conse-
quently general performance specifications
cannot be delineated. However, ANDREW
engineers will be glad to discuss its applica-
tion to specific situations.
•Patents applied for
ANDREW lour element "Skew" Antenna on
the conical end of the mooring mast ot the
Empire State building, used as auxiliary
by WJZ-TV. Lower on the mooring mast, artist':
sketch shows the 48 element ANDREW "Skew"
Antenna to be installed for WATV.
ANTENNA SPECIALISTS
36 3 EAST 75TH STREET, CHICAGO 19
TRANSMISSION LINES FOR AM-FM-TV- M ICROWAVE • ANTENNAS • Dl RECTION AL ANTEN NA EQU I PM ENT • ANTEN N A TU N I NG UNITS • TOWER LIGHTING EQUIPMENT
OADCASTING • Telecasting
June 16, 1952 • Page 89
ALASKA PROGRAMMING
Tape Use Cuts Materials, Shipping Costs
HIGH COST of providing tran-
scriptions in large volume for iso-
lated stations has been solved
through the use of tape.
For the Midnight Sun Broad-
casting Co., which operates KFAR
Fairbanks and KENI Anchorage,
Alaska, the use of tape has reduced
materials costs 85% and cut ship-
ping charges in half.
The Alaska company was faced
with the problem of economically
bringing stateside network pro-
grams to its listeners. Extreme
weather conditions, coupled with
great distances, made radio pick-up
impossible. An alternative — disc
recordings of stateside network
shows shipped by plane — was too
expensive.
Company officials consulted John
Keating Inc., a Seattle-Portland
recording studio, which advised the
use of tape recordings.
Jack D. Ellison, Keating man-
ager, explained that, "Air trans-
portation was a costly necessity —
it was the only way to get the
HELEN RYAN ELECTED
Heads L. A. Ad Women
HELEN L. RYAN, promotion di-
rector, Ray W. Smith Co., has
been elected president of the Los
Angeles Adv. Women Inc. She suc-
ceeds Helen Edwards, president,
Helen Edwards & Staff.
Installation is scheduled for this
Wednesday with Neil Reagan, vice
president, McCann-Erickson Inc.,
Hollywood, and president, Adv.
Assn. of the West, serving as m. c.
Other officers elected were:
Mimi K. Phillips, owner, Adv. Serv-
ice, first vice president; Margaret H.
Finfrock, executive secretary-treasurer,
Miracle Mile Assn., second vice presi-
dent; Mary M. Cripps, account execu-
tive, The Shaw Co., corresponding
secretary; Alicia K. Smith, advertising
manager, Rose Marie Reid Co., record-
ing secretary; Muriel Schulze, assist-
ant to the president, E. J. Elson Press,
treasurer, and Ida Russell, assistant
manager, Lisle Sheldon Adv., assistant
treasurer.
Directors include Miss Edwards;
Charlotte De Armond, public relations
director, Pacific Airmotive Corp.; Claire
Hughes, traffic manager, KWKW Pasa-
dena, and Nancy Grobert, public rela-
tions department, Prudential Insurance
Co.
programs to Alaska while they
were still fresh. But tape record-
ings would reduce these shipping
costs since the reels of tape were
light in weight and not easily dam-
aged and would require no special
heavy packaging.
"In addition, the tapes could be
used over and over again, cutting
down the cost of recording mate-
rial. This was important since
Midnight Sun's eventual volume of
recordings would be great."
By the spring of 1949, the tape
recording program was in opera-
tion. Forty hours of programs
weekly were being recorded in
Seattle and flown to Alaska. The
system worked so well that today
67% — some 80 hours weekly — of
Midnight Sun's programs are
taped.
Direct lines to the Keating
studio from Seattle stations KOMO
(NBC) KJR (ABC) and KVI
(MBS) provide the network links.
All recording is done on "Scotch"
III-A sound tape.
Since the taping program
started, Keating-Midnight Sun has
placed in operation some 1,500
reels of sound tape. Both 600 and
1,200-foot reels are used.
"Using conventional recording
methods at the present rate of 80
hours of recording a week, the two-
year cost of recording materials
would have been more than $25,000.
Cost of recording tape over the two-
year period has totaled $4,000 —
only 15% as much," Mr. Ellison
said.
Donald B. House
FUNERAL services were con-
ducted in Chicago last Tuesday fox-
Donald B. Hause, 55, advertising
manager of Armour & Co., who
died June 8 in St. Francis Hospital,
Evanston. A coordinator of the
American Heritage Foundation
and former advertising manager
of Sprague, Warner Co., Mr. Hause
was a graduate of Lake Forest
(111.) College and a World War
I Navy veteran. He is survived
by his wife and a son.
N.Y. MEDIA NEWSMEN
Assn. Okays Constitution
RADIO-Newsreel Television Work-
ing Press Assn. of New York has
voted favorably upon a constitu-
tion for its membership. Tempo-
rary Chairman Chester Burger of
CBS said last week that "now the
decks are cleared for more positive
action."
The association was set up to
act as a single voice for on-the-
scene radio and TV newsmen as
well as newsreel cameramen,
sound men, contact men and tape
reporters. It was estimated that
more than 300 radio and TV news-
men are engaged in on-the-spot
coverage in metropolitan New
York.
White on WLIB
WALTER WHITE, executive
secretary of the National Assn. for
the Advancement of Colored People
and also an author, newspaper
columnist and war correspondent,
started a weekly radio commentary
program over WLIB New York
June 2 (7-7:15 p.m. EDT). Mr.
White observes news and world
affairs during the program and in-
terviews leading news figures. Mrs.
Franklin D. Roosevelt was his first
guest. Sponsor is Vim stores,
through Frederick-Clinton, N. Y.
KRDU Open House
OPEN HOUSE for KRDU Dinuba,
Calif., brought 1,150 visitors to the
station's new offices and studios
May 30. New site consists of six
acres. The new building, 40x60
feet, was designed by H. A. Mc-
Millen, manager KTUR Turlock,
Calif. Egon Hofer is president and
general manager of KRDU.
ADDITION of 45 rpm system to pre-
sent facilities at WCCM Lawrence,
Mass., has been announced by the sta-
tion.
'Music Magazine'
EXECUTIVES, continuity
writers and members of the
music department at WQXR
New York were represented
with musical compositions
and arrangements, when
work composed by staff mem-
bers was broadcast on the
station's Music Magazine pro-
gram from 9:05-10 p.m. EDT
June 2. Works included con-
cert, popular and experimen-
tal songs, piano pieces, min-
uets, toccata, variations, and
dance suite by station man-
ager James E. Kovach, con-
tinuity wr'ter Jack Ringgold,
director Alfred Simon, pro-
ducer Fred Grunfeld, music
director Abram Chasins, an-
nouncer Jacques Fray, re-
corded - program director
Harold Lawrence, and staff
members Marilyn Parrish
and Eleanor Williams.
CBA CONVENTION
Is Set June 20-22
CATHOLIC Broadcasters Assn.
will hold its Fifth National Con-
vention in New Orleans, June 20-22.
The Rev. Michael J. Kiiloughey, of
the Catholic Information Center in
New Orleans, will be host and
chairman of the convention.
Information concerning the meet-
ing may be obtained from Father
Kiiloughey, 608 Common St., New
Orleans, or from the CBA office,
P. O. Box 1573, Wilmington, Del.
Webb Joy
WEBB JAY, 82, president of the
operating company which estab-
lished WIOD Miami, Fla., died
June 4. Mr. Jay, a long-time resi-
dent of Miami Beach, also was an
automotive engineer and inventor.
WIOD is owned and operated by
the Miami Daily News.
GET THE BIG PLUS
IX CINCINNATI
See Centerspread This Issue
ON THE AIR EVERYWHERE 24 HOURS A DAY
50,000 WATTS
OF
SELLING POWER
Page 90 • June 16, 1952
BROADCASTING • Telecasting
DPA TAX LIST
790 Facilities Amortized
CERTIFICATES of necessity for
accelerated tax amortization of 190
new or expanded defense facilities
have been approved by the Defense
Production Administration for the
week of May 23-29, it was an-
nounced last week.
Amounting to a total of $169,-
686,166 in five-year allowance
amortization for tax purposes, the
week's list of companies receiving
certificates included the following
electronic manufacturers (figure
after name of company is total
amount certified, followed by per-
centage allowed):
Raytheon Manufacturing Co., elec-
tronic equipment and parts, $431,000,
65%; Sylvania Electric Products Inc.,
tubes, $431,000, 65%; Raytheon Mfg.
Co., tubes, $260,172, 65%; Allen B. Du-
Mont Labs., electronic equipment, $35,-
743 65%; Treitel-Gratz Co., electronic
parts, $2,523, 80%; David Bogen Co.,
electronic equipment, $48,934, .65%;
Electric Tachometer Corp., distance
transmitters for Navy, $13,635, 80%;
Forged Washer Co., aircraft and elec-
tronic parts, $154,010, 50%; RCA, tubes,
$325,000, 65%; Continental Can Co.,
electronic equipment, $100,000, 65%;
Sylvania Electric Products Co., tubes,
$451,970, 65%.
KWBB'S 'MANHUNT SALE'
GENEVA VACANCY
Communications Post Open
VACANCY for a Class 3, Technical
Assistant, has been announced by
the International Telecommunica-
tion Union in Geneva, Switzerland.
Salary ranges from about $2,900
to about $4,400, free of income tax.
Requirements include a degree or
diploma in physics or electrical
engineering and at least three
years experience in a responsible
post in radio-communications.
Applications should be sent di-
rectly to Leon Mulatier, Secretary
General, International Telecommu-
nications Union, Palais Wilson,
Geneva, Switzerland, in time to
reach there by July 25. Although
not required, it was suggested that
interested persons file a duplicate
application with the office of Har-
vey B. Otterman, Acting Chief,
Telecommunications Policy Staff,
:Dept. of State, Washington 25,
D. C.
ARMED FORCES Radio Service,
Hollywood, awarded citation by Calif.
Legislature on AFRS' 11th anniver-
sary, fortnight ago.
Sells 101 Used Cars in Five Days
LINED UP outside the "Big House" are (I to r) Jack E. Grant, account
executive, Lago & Whitehead Inc., agency handling the account; John
Merrell, KWBB commercial manager; Don Schmid, motor company presi-
dent; Rex Johnson, sales manager; Charles Proctor, assistant sales man-
ager, and Joe Andrews, Ralph Stern, Charley Andrews, N. R. Sidel, Chuck
Tarbeck, Andy Kimes, "Ace" Kuhn and Homer Knight, all salesmen.
KWBB Wichita has just completed
a highly successful sales campaign
for Don Schmid Motors Inc., one
of Wichita's leading new and used
car distributors.
Using the theme, "The Manhunt
Sale," terms such as "sawed-off
rate books," "casin' the joint," and
"murdering prices," were tied into
all copy.
The auto firm, using three 15-
minute programs and a schedule of
40 floating spots, established an
all-time high during the sale. In a
five-day period, 101 used cars were
sold, the station reports.
Under the title, Don Schmid's
Used Car Parade, the three pro-
grams included spot descriptions
of several cars. The programs were
m.c.'d by KWBB's John Merrell.
Spot campaign was built around
such attention-getting lead-offs as
"Calling All Cars," and "Get that
Man!" Lead-offs carried over to
the "manhunt" angle, warning that
a man was "wanted" and then ask-
ing who desired a specific type of
car described on the air.
Salesmen were given aliases.
Customers were asked to be sure
and see Charles "Shaky" Tarbeck,
Rex "Muscles" Johnson and Char-
Wisconsin ...
You Can't
Complete Your
Coverage Without
WKTY
,„ 1951 P;000^«o.
°'e° ne*5PO-00 advert
used sV.gh
Stotion <
Wisconsin's
Ask
Weed and Company
BROADCASTING • Telecasting
lie "Ears" Proctor. Each sales-
man wore a prison-striped jacket
and cap. The home office was
known as the "Big House."
Campaign generated so much en-
thusiasm among the public that at
one point extra police were as-
signed to handle traffic, the sta-
tion notes.
KSID AFFILIATES
With ABC and WC Networks
KSID Sydney, Neb., new daytime
station on 1540 kc, has joined ABC
network and Wyoming Cowboy Net-
work. The station, which took the
air a fortnight ago, is owned joint-
ly by William C. Grove, general
manager of KFBC Cheyenne, Wyo.,
and his brother, Lewis W. Grove of
Denver.
The station is applying for full
time on 1340 kc. Maxwell Young
has been named KSID manager
with Art Westergaard as chief
announcer and program director.
KOWB Laramie, Wyo., last week
also joined Wyoming Cowboy Net-
work and ABC.
FM Remote Control
REMOTE control operation of the
transmitters of WRAK-FM Wil-
liamsport, Pa., and WFRO-FM
Fremont, Ohio, was approved by
FCC last week through waiver of
Sec. 3.265 of its rules. In each
case, the FM transmitter will be
controlled remotely from the trans-
mitter site of the respective AM
station. About 20 other FM sta-
tions now are employing this type
of operation on a temporary basis,
an FCC spokesman indicated
earlier upon issuance of the Com-
mission's proposal regularly to
allow remote control operation of
certain FM and AM stations and
to ease transmitter operator re-
quirements in some cases [B*T,
June 9].
FARM DIRECTORS
Now On MSA Foreign Tour
FOUR radio farm directors are
among 12 farm experts now on a
six-weeks tour of European and
Middle East farm communities.
The radio men were selected by Mu-
tual Security Agency to teach local
farm agents better ways to use ra-
dio to spread agricultural informa-
tion.
Farm directors include Sam B.
Schneider, KVOO Tulsa, and presi-
dent of the National Assn. of Radio
Farm Directors; Claude Mahoney,
CBS Radio; C. W. Jackson, KCMO
Kansas City, Mo., and Lawrence
Haeg, WCCO Minneapolis. The
group left May 23 and will return
about July 1.
Young Performer
BOB VESEL, program direc-
tor of WMTR Morristown,
N. J., thinks he has helped set
a record for the youngest per-
former to appear on radio.
Two days after his wife had
given birth to a daughter
April 28, Mr. Vesel had re-
corded the infant's cry and
played the tape during a
WMTR commercial for Jer-
sey Central Power & Light
Co. Sales message: Modern
lighting and power make
today's maternity ward a
pretty safe place for mother
and child.
Meet
your
BEST
CUSTOMER
Who is he? He's the Ameri-
can Farmer, the current Amer-
ican capitalist. He's the real
owner of his own business —
and farming is big business to-
day.
He makes a lot, he saves a
lot, he spends a lot. He's your
best prospective customer.
One-tenth of all these pros-
perous prospects for your prod-
uct live in WLW-Land— One-
tenth of America. The best way
to reach them is by Radio . . .
and the most effective and eco-
nomical radio in this area is
WLW.
The full story of "Your Best
Customer" — all the facts and
figures— is on film. Ask to see it.
The Nation's Station
June 16, 1952 • Page 91
New Survey Shows Radio's Bigness
(Continued from page 27)
secutive 21-day period (including
"follow-up" questionnaires), with
each separate subsample propor-
tioned in terms of the population
estimates. As a result,* we were
able to obtain an adequate repre-
sentation for each day in the 7-day
cycle.
All "program rating" systems in
present use are limited in terms of
one common aspect. None of them
can possibly provide an adequate
measurement of radio's circulation,
because none of them include auto-
radio listening among their data.
This limitation was not too impor-
tant ten years ago, perhaps, but
today — when some 40% of the mar-
ket households have one, or more,
radio - equipped automobiles or
trucks — the auto-radio audience
constitutes a highly important seg-
ment of the total listening audi-
ence. And, this is particularly true
during the spring, summer and fall
months when use of autos for fam-
ily pleasure trips is greatly in-
creased.
For years, broadcasters have
heard so much talk about "summer
hiatus" that they have come to be-
lieve that radio really does die a
little come June. Here again, pro-
gram ratings are at the core of the
problem. The "summer hiatus" con-
cept has been justified on the basis
of rating evidence that in-the-home
WJPO
the radio service of the
Green Bay Press -Gazette
GIVING
MORE PEOPLE
MORE REASONS
TO LISTEN
MORE OFTEN
EMPHASIS ON LOCAL NEWS,
SPORTS, EVENTS, AND
ENTERTAINMENT FAVORITES
PLUS
MUTUAL'S
HEADLINERS
Hcevikf Sevufoi* U tie
(free* go? /4%e* <6m •
fp*ffjfr{//fap tcft69tt t&
CUtt* to WJPG Awe &e
GREEHW IS A FAVORITE TEST MARKET
WJPG Green Bay, Wisconsin
McGILLVRA, Rep.
New York • • • • Chicago
Page 92 • June 16, 1952
listening drops off sharply in urban
homes with the coming of warmer
weather. But, when people in urban
homes leave their homes for recrea-
tion, where do they go? Some of
them — on the basis of the evidence
in hand, many of them — make in-
creasing use of their automobiles
for recreational purposes. And,
when a man uses his auto for recre-
ation (or for business) he is quite
likely to tune-in his auto-radio, at
least for part of the trip.
Auto Listening
In order to obtain some measure
of the extent and characteristics of
this auto-radio audience, we asked
the following series of questions.
In terms of what happened
YESTERDAY, how many times
was the family auto(s) used for
separate and different trips?
About how long (in hours and
minutes) did the particular trip
take? (asked about each sepa-
rate trip)
"About how long (in hours and
minutes) was the CAR-RADIO in
use during the trip? (asked
about each separate trip)
How many people . . . men,
women and children (by age-
groups) . . . were in the car
during that particular trip?
The data obtained with this ques-
tion-series are rather extensive,
and they will be discussed more
fully in a separate report. In gen-
eral, however, we found that . . .
6 The average auto - radio
family makes about 32.5 sepa-
rate trips, in the family car,
during a typical 7-day week.
$ The average auto-trip con-
sumes about 57.U minutes (in-
cluding "parking time"), and
the auto-radio use averages
12.6 minutes per trip.
0 On a typical trip in a fam-
ily-owned auto there are about
1.71 people (including the
driver) in the car, on the aver-
age. This includes 0.81 adult
men, 0.52 adult women and
0.2U children between 5 and 18
years of age.
When these statistics are pro-
jected to the estimated 126,700
households with auto-radio, we find
that approximately U.l 17,750 sepa-
rate trips are made in family-owned
radio-equipped automobiles during
a 7-day week, and that these trips
involve some 3,936,570 hours of
auto use, including "parking time"
during a typical week. And, of this
total, auto-radios are tuned-in
about 22% of the total time for an
approximate total tune-in of 86U,-
700 hours during a typical 7-day
week. All in all, some 1,150,100
adult-hours are spent in auto-radio
listening in a typical week.
In summary: Radio continues to
hold its prime place among the
media in the Louisville Market.
However, some definite changes in
"listener behavior" are becoming
more apparent. The great increase
in the ownership of portable sets,
the widespread distribution of AM
sets in "work rooms" in and about
the home, and the relatively heavy
use of auto-radio, all of these point-
up the fact that radio's audience is
changing, rapidly and markedly, in
TV markets.
Radio enjoys one important ad-
vantage that the other media can-
not match. It is the only solely
auditory medium. Radio reaches
people when they are concurrently
engaged in other activities. And,
if the broadcaster is to successfully
satisfy the needs of his working/
transient/relaxing audience, he -
must play radio's unique advantage |
to the very hilt. He must design |
"stopper" commercials — messages |
with high attention-getting effec-|'
tiveness. And, in between these I1
attention-grabbers, he must pro- 1'
gram easy-to-listen-to material that j
does not tax the attending powers }j
of the listener too much. In short, 'J'1
he must program for "tomorrow's J"
audience" — because "tomorrow" isW
almost here.
TABLE 1
!
THE LOUISVILLE MARKET SAMPLE FOR MARCH, 1952
i;
CITY Households (including
Jeffersonville and N. Albany)
Original
(21 'mc
number
Sample
Minos')
%
Segments returning
usable Q-schedules.
number %
Estimated numbe
of households in
market segment.
:'
Socioeconomic A (white)
129
4.6
96
9.2
14,490
]
Socioecomonic B (white)
384
13.7
114
10.9
43,160
L
Socioeconomic C (white)
512
18.3
192
18.4
57,640
V
Socioeconomic D (white)
50
1.8
12
1.1
5,670
v
Negro Households
204
7.3
36
3.4
23,000
..
Jefferson (Ky.), Clark TOWNS
188
6.7
66
6.3
21 ,110
& Floyd (Ind.) FARMS
70
2.5
12
1.1
7,830
TOWN Households
Northeast Quad., to 30 miles
28
1.0
7
0.7
3,150
Southeast Quad., to 30 miles
28
1.0
10
0.9
3,150
is
Southwest Quad., to 30 miles
36
1.3
30
2.9
4,100
II
Northwest Quad., to 30 miles
25
0.9
18
0.9
2,840
Northeast Quad., 30-60 miles
162
5.7
90
8.6
17,960
Southeast Quad., 30-60 miles
149
5.3
77
7.4
16,700
Southwest Quad., 30-60 miles
225
8.0
96
9.2
25,200
Northwest Quad., 30-60 miles
163
5.8
42
4.0
18,270
I"
FARM Households
Northeast Quad., to 30 miles
17
0.6
16
1.5
1,890
Southeast Quad., to 30 miles
22
0.8
8
0.8
2,520
Southwest Quad., to 30 miles
22
0.8
6
0.6
2,520
Nortwest Quad., to 30 miles
17
0.6
6
0.6
1,890
Northeast Quad., 30-60 miles
109
3.9
24
2.3
12,280
Southeast Quad., 30-60 miles
81
2.9
30
2.9
9,140
Southwest Quad., 30-60 miles
78
2.8
36
3.4
8,820
Northwest Quad., 30-60 miles
101
3.6
20
1.9
11,340
Estimated Total In The 60-Mi
e-Market
315,000
households
TABLE II
AVERAGE NUMBER OF MEMBERS OF THE TYPICAL HOUSEHOLD
'AT HOME AND AWAKE', AND AVAILABLE TO IN HOME RADIO
... on a tvical
WEEKDAY in March
(Base: 738 households)
SATURDAY in March
(Base: 66 households)
... on a tvDical
SUNDAY in March
(Base: 240 households
Time-Segment
Adult
Men
Adult
Women
in
o
1
o
1
Adult
Men
Adult
Women
To 5
1
1 1
o <n
Adult
Men
Adult
Women
To 5
o>
1
1
o
5am —
6am
.40
.54
.16
.07
.11
.07
.36
.64 .18
.07
.12 .04
.02
.28 .10
.08
.10
.{
6am —
.38
.69
.20
.11
.16
.06
.36
.82 .36
.08
.10 .04
.25
.35 .10
.08
.10
7am —
8am
.47
1.00
.41
.24
.10
.09
.73
1.00 .36
.14
.10 .06
.40
.68 .23
.15
.12
8am -
9am
.21
.95
.51
.07
.00
.00
.45
1.36 .36
.19 .09
.43
.80 .25
.13
.18
9am —
10am
.15
.95
.46
.08
.00
.00
.36
1.18 .36
.09
.16 .11
.35
.80 .25
.10
.15
10am
11am
.11
.89
.42
.07
.00
.00
.36
1.00 .36
.07
.11 .06
.25
.75 .20
.08
.10
1 lam -
12N
.20
.86
.43
.03
.03
.01
.36
1.36 .36
.05
.13 .06
.35
.68 .20
.05
.13
•<
12N —
1pm
.29
.94
.47
.12
.02
.01
.36
1.18 .36
.10
.20 .09
.40
.78 .23
.10
.20
■C
2pm
.21
.90
.33
.12
.00
.00
.64
1.09 .36
.08
.12 .15
.50
.95 .18
.08
.13
2pm —
3pm
.87
.34
.17
.07
.00
.55
.82 .18
.05
.06 .07
.40
.73 .13
.05
.05
3pm —
4pm
.16
.84
.41
.27
.20
.10
.45
.73 .18
.08
.06 .07
.38
.65 .08
.08
.05
4pm —
5pm
.25
.92
.41
.27
.16
.14
.73
.91 .36
.13
.14 .09
.50
.75 .18
.13
.15
( *
6pm
.48
1.00
.47
.36
.22
.17
.64
.91 .36
.21
.25 .14
.60
.83 .18
.20
.25
. It
6pm —
7pm
.64
.97
.49
.33
.21
.14
.64
1.00 .27
.16
.24 .15
.70
.90 .18
.15
.23
.' 0
7pm —
8pm
.63
.95
.38
.29
.18
.12
.82
1.09 .27
.16
.24 .12
.63
.80 .17
.15
.23
.' pi
9pm
.67
.28
.15
.12
.11
.82
1.09 .18
.12
.22 .10
.63
.78 .16
.10
.23
.' pi
9pm —
10pm
.54
.85
.10
.08
.64
1.00 .18
.12
.09 .09
.65
.80 .15
.10
.10
10pm —
11pm
.42
.57
.02
.04
.03
.09
.73
.91 .00
.04
.06 .05
.50
.60 .08
.03
.05
11pm —
12M
.34
.46
.00
.04
.07
.06
.55
.45 .00
.06
.07 .07
.43
.43 .08
.05
.08
"Assuming the essential representative
ness
of the s
ample, any
withir
cell' statistic mc 1
BROADCASTING • Telecastin
Film Report
(Continued from page 86)
lyde Bruckman and Harold Good-
fin. Negotiations have already
tarted for release in South Amer-
ca and Europe.
terling Television Co., New York,
las acquired from The Michel-
ngelo Co. exclusive rights to "The
itan," Robert Flaherty's Academy
Lward winner based on life of
lichelangelo.
roduction . . .
laurice Kosloff Productions, Holly-
pood, is preparing a half-hour TV
film series, Roaring Twenties —
IU.S.A., for mid-July production,
ased on the experiences of ex-
ew York detective, Barney Rudit-
y of the Broadway gangster
uad, each film will dramatize
ighlights in the lives of such
nderworld characters as Dutch
chultz, Lucky Luciano, Jack
iLegs" Diamond, Waxey Gordon
ind Louis Buchalter.
Writing the scripts is Hal Biller,
adio-screen writer, which Mr.
tuditsky will open and close with
arration. George Moskov is to be
he director and Louie Diaz will
•e the associate producer.
am Hersh, president of Family
ilms, Beverly Hills, Calif., an-
ounces completion of the first
roup of 13 Living Bible films, pro-
uced in color for release in color
nd black and white. The 15-minute
bsson units portray events in the
ffe of Christ. Nelson Leigh por-
t-ays Christ in the films and
Idward Dew is the director. Ac-
Drding to Mr. Hersh, these are the
irst films using the literal text of
le modern English of the revised
^andard version of the Bible. Re-
sase dates are set for September.
/izard Telepictures Co., Holly-
ood, has started production on a
jarter-hour TV film series, The
'izard of Dreams. Fantasy-come-
f-musical series co-stars film ac-
•rs Chick Chandler and Franklin
angborn. Boris Petroff is the pro-
icer-director.
* * *
ene Autry's Flying A Television
o., Hollywood, is producing 13
half-hour TV film series, Death
Valley Days, for Pacific Borax Co.,
New York (20 Mule Team Borax),
sponsor of the radio version. Stuart
and Darrell McGowan, motion pic-
ture producer and director, have
been signed to serve in those
capacities with Ruth Woodman
adapting scripts. McCann-Erickson
Inc., New York, is the agency.
* * *
Bing Crosby Enterprises, Culver
City, has started production on its
recently-acquired Bret Harte short
story, "Tennessee's Partner," for
inclusion in Rebound, a half-hour
TV film series. Jack Patrick wrote
script adaptation for producer-di-
rector, Bernard Girard.
Supporting roles assigned to Den-
nis Ross, Howard McNear and
George Pearson in "The Gentle
Years," first in Ethel Barrymore
Theatre half-hour TV film series
being produced by Interstate Tele-
vision Corp., Hollywood, a sub-
sidiary of Monogram Pictures.
Walter Brennan stars in the first
film, which is narrated by Ethel
Barrymore. Will Jason directs from
an original script by Jack Ruben
and Jameson Brewer. Producer is
Lee Savin.
* * *
Three more films will soon go into
production for CBS-TV Schlitz
Playhouse of Stars with directorial
duties assigned to Edward Mann
by producer Edward Lewis. Vir-
ginia Field and Willard Parker co-
star in "Mr. and Mrs. Trouble",
now being filmed. Irene Dunne nar-
rates the half-hour series.
Lou Lilly Productions, Hollywood,
has been formed by Mr. Lilly, pro-
duction supervisor and scenario de-
partment head for Jerry Fairbanks
Productions, to film TV programs
and commercials. Headquartered
at KTTV (TV) studios, produc-
tion starts immediately on a 13
half-hour situation comedy TV
film series, The Boy Friend, fea-
turing screen actor Todd Karns.
Six more half -hour films in Kellogg
Co.'s Wild Bill Hickok TV series,
filmed by William F. Broidy Pro-
inning it down!
Your sales message is pin-pointed in Youngstewn when you use
WBBW - the new ABC affiliate.
WBBW serves a half million listeners in
Ohio's third richest market. Here's pin-
point selling heard in the homes of pros-
pective buyers — not on a distant hillside.
^^B^BwVVBBlV serves you best in Youngstown
r n
CONCENTRATED COVERAGE
AND
NO WASTE CIRCULATION
REP. FORJOE A CO. INC
Twin Celebration
NOT only did new 10 kw sta-
tion KBIG Avalon, Calif.,
start operating on 740 kc,
June 1, but President-Gen-
eral Manager John H. Poole,
was father of twin girls,
Caroline Marie and Claudia
Maria, the preceding eve-
ning. (Story on KBIG open-
ing page 58.)
ductions, Hollywood, get underway
June 18. Guy Madison and Andy
Devine head the cast.
Film People . . .
Walter Klinger, in charge of sales
for Scandinavian-American Tele-
vision Co., Beverly Hills, has re-
turned from Copenhagen where
the firm is filming Hans Christian
Andersen TV series. Already com-
pleted are "Emperor's New
Clothes", "Little Claus and Big
Claus", "Simple Simon" and "The
Swineherd." Mr. Klinger is ar-
ranging for distribution on 26
which are to be ready for fall re-
lease. Recently added to company
is Reginald Wyer, head cameraman
for Seventh Veil, Quartet and Trio.
Roland Reed, head of Roland Reed
Productions, Culver City, Calif., is
abroad for six weeks to study the
feasibility of television film pro-
duction outside of the United
States. With several proposed TV
film series in mind. Mr. Reed will
tour England, Italy, Sweden,
France and Norway inspecting
studios and facilities.
Arthur B. Canning has joined the
George F. Foley TV packaging and
production firm as a sales repre-
sentative. Formerly an account
executive with Newell-Emmett Co.
and divisional sales manager of the
Brown Co., Boston, Mr. Canning
will handle such programs as Tales
of Tomorrow, Dr. George Gallup
Show, and Coast Guard Cadet on
Parade.
Arline Judge, former screen star,
is to make her TV film debut in
Kerry Drake series being produced
by Hafner-Ha'perin Inc., Culver
City. She will portray femme fatale
to Sterling Hayden's detective.
Hedy Lamarr has been signed for
36 half-hour television films to be
produced in color by Victor Pahlen
and associates in Mexico City. The
series, titled Great Loves, will fea-
ture Miss Lamarr as the feminine
partner in famous love stories.
Production is scheduled to start
July 1. Each film is budgeted in
excess of $20,000, it was reported.
In addition to her salary, Miss La-
marr will also share in the profits
from the venture. Director of the
series is Edgar Ulmer.
William Castle, contact director
for Columbia Pictures, is on loan
to Pennant Television Produc-
tions Inc., Hollywood, as alternate
director with Harold Schuster on
Date With Destiny, half-hour TV
films.
Hillary Brooke and Clarence Kolb
have been signed for supporting
roles in CBS-TV My Little Margie,
summer replacement of / Love Lucy
for Philip Morris, being produced
by Hal Roach Jr. and Roland Reed
Productions, Culver City.
William Asher, Hollywood director,
has been signed to write and direct
26 quarter-hour TV films for Prok-
tor Syndicated International, New
York, with shooting to start July
21 on the first 13. Bernard Prokter
is the producer and Don Ameche is
the m.c. -narrator.
Headline Club Meet
WILLIAM RAY, director of news
and special events at NBC Chi-
cago, speaks to the Chicago Head-
line Club, chapter of Sigma Delta
Chi journalism fraternity, at a
dinner meeting tomorrow (Tues-
day) night. He will appear in a
forum on news coverage plans for
the upcoming political conventions
in Chicago with Charles Hacker,
Republican Convention manager,
W. Neil Roach, Democratic Con-
vention manager, and Alvin Orton,
AP chief in Chicago.
EDGAR BERGEN, star of CBS Radio
Edgar Berg en-Charlie McCarthy, starts
first of several night club engagements,
June 21, to break in material for next
season's TV appearances.
rfttcCh* final test is cost per 1000!
You'll find KWK's LOW-low cost
per thousand radio homes
delivered makes . . .
'ZCWTC t&t tacU* fay
in St. Louis!
Your Katz man has the
facts based
on Pulse reports!
Globe-Democrat Tower B/dg.
Saint Louis
ROADCASTING • Tcleca;
/ZepAe4e*ucuioe
<1U KATZ AGENCY
June 16, 1952 • Page 93
Radio Needs Muscle
(Continued from page 32)
be largely neglected by TV,
partly because of commercial
demands on TV time and partly
as a simple matter of TV
economics.
Don't get me wrong. TV is a
marvelous medium. And like
radio it is a great challenge to
those of us working at it. I
want to see both mediums pros-
per. But TV is a glamour boy.
If you're wed to him alone, he
can get real wearisome and
demanding. Radio might be com-
pared to the unglamorous hus-
band who has been bringing
home the bacon but may get un-
bearably dull at times. For-
tunately it's permissible to be
bigamous and wed to both, and
both will be welcome under the
same roof.
And fortunate indeed are
those station owners who have
a stake in both mediums, for
they can complement each other.
TV can bring the complete sight
and sound, at a price, but may
never be able to economically
operate locally as radio does
with its opportunity to do more
things less expensively and with
less advance planning.
From the station's viewpoint,
it's less trouble to sit on one's
fat fanny and just take net-
work feeds, only now that the
feeds are largely sustaining, the
fanny is going to thin out. So
since it's going to thin out any-
way, why not replace the fat
with a little muscle. Program-
ming muscle, that is.
The lack of network night
commercials has given radio sta-
tions this opportunity for a new
start, and it is to be hoped that
the chance isn't muffed. Cur-
rently national spot business is
pretty healthy, so stations have
a far better start than when
they originally began, for na-
tional station representation
hadn't yet been formulated, and
station income was of the most
haphazard variety. How long
national spot will now prevail
as a major source of income will
depend on radio's appeal to the
public. As TV continues its in-
roads on public attention via
inevitable expansion, radio must
have good sound business rea-
sons for survival. Despite its
record of frequent impressions
at low cost, a dwindling radio
audience will of necessity be-
come suspect under the eagle
eyes of the agency research
boys.
So it is to be hoped that the
industry just doesn't sit around
and fret too much about possible
network rate cuts with a per
cent of a percentage involved.
Some rate cuts may be inevit-
able, and many adjustments
may be in the offing. It cer-
tainly is no time for crying, but
a time for displaying some of
the guts that built radio in the
first place. Radio stations might
well invest in more program-
ming people — give bonuses to
employes who are alert and
come up with suggestions for
feasible local programs and pro-
gram stimulants. A revival of
the imagination and drive that
pioneered the industry will cer-
tainly please the most important
friend and ally the radio sta-
tion has — his representative —
for certainly they have a mutual
interest in making the station's
audience attractive to the card
rate buyer, who is always very
jealous of his dollar's buying
power.
Whether prosperity continues
for radio, or whether austerity
sets in, the medium should put
its house in order by doing the
things it does best, plus the
things that TV is least apt to
do. Tune-in incentive should be
heightened, if radio will again
become a more integrated part
of the community.
Radio has to stay. We can ill
afford to lose such a medium.
True, radio is on a reducing
diet not of its own choosing,
but it will eventually become a
harder hitting, leaner looking
fellow, and will be healthier
and more attractive.
GET THE BIG PLUS
IN CINCINNATI
See Center spread This Issue
ON THE AIR EVERYWHERE 24 HOURS A DAY
50,000 WATTS
OF
SELLING POWER
BUSY Drue Smith (behind microphone), who has joined WAPO Chattanooc |
Tenn., from WDOD same city, has signed Quaker Oats Co. for sponsorship
a quarter-hour segment of her 45-minute morning show, Drue Smith &
Bee, which Quaker extended six months for Aunt Jemima all-purpose fart
flour at the end of the original 13-week contract. Arranging for the shi
were (I to r): Walter H. Stamper Jr., WAPO salesman; Nelson Krepps, WAI ft
production and promotion manager; Fred Kerns, Quaker official; Drue Sm
and her show partner, Bee Bee (Bernard Brown), and Ramon Patterson, WA! c:
owner. Other WAPO shows conducted by Drue Smith are Party Line, sponsor [
every afternoon by the Electric Power Board of Chattanooga, and House Par
sponsored Sunday afternoon by Miller Bros, department store, Charranoo
Geller, that city, for Prom hoi j8
New Business
(Continued from page 16)
OF HOLLYWOOD COSMETICS, L. A., appoints Jimmy Fritz & Asso
Hollywood, to handle advertising in western states
COLLINGDALE FEDERAL SAVINGS & LOAN Assn. appoints Benh
Adv., Phila.
TONI Co., Chicago, appoints Weiss
permanent.
COCK 'n BULL PRODUCTS, L. A. (Ginger beer), names Leone
Shane Agency, that city. Radio-TV will be used,
SUNLITE BAKING Co., San Jose, Calif., names Richard Jorgens^r
Adv., that city.
BAKER CONSTRUCTION CO., Pasadena (swimming pools), nan
L. J. Swain Adv., Whittier, Calif.
LOVEKIN WATER HEATER Co. appoints Charles A. White Jr. & C
Phila.
THRIFTY DRUG STORES, L. A., names William W. Harvey Inc., tl
city, to handle all vitamin products.
MUSIC FOR PORTLAND COMMITTEE, Portland, Ore., appoints Hot
& Leland, that city.
MAGIC PANTRY Co., L. A. (mfrs. home freezers), appoints Fact
Breyer Inc., that city. Media includes radio-TV.
■flctjaeojale • • •
Page 94 • June 16, 1952
HALE R. TALBOT, assistant advertising manager, Pure Oil Co
cago, promoted to advertising manager.
JOHN B. HOLMES, former media director, McCann-Erickson, Chica
named advertising manager of Hertz Driv-Ur-Self System there.
KARL F. DINNAUER, advertising manager, W. A. Sheaffer Pen (
Fort Madison, Iowa, natned assistant to GRANT F. OLSON, vice prd
dent in charge of advertising, foreign service and defense productij
DON A. REED, assistant public relations director, appointed assistant
Mr. Dinnauer.
RALPH R. LEDDER, account executive, Walter McCreery Inc., Bevc
Hills, rejoins W. & J. Sloane, that city (home furnishings), as adver
ing manager.
J. CALVIN AFFLECK, sales promotion manager, Receiver Div., A
B. DuMont Labs., named advertising manager in addition to pres
duties.
WILLIAM H. HARR promoted to marketing service manager, Le
Div., Lever Bros. Co., N. Y.
DOLLY REED, beauty editor, McCall's magazine, joins advertising
partment, Sales Builders Inc., L. A. (distributors Max Factor Hollyw
make-up and Signature products).
BROADCASTING • Telecasti IS
KFBB TRANSFER
ACLU Urges Hearing Be Held
\ [INFLUENCE of Anaconda Cop-
:;| iper Mining Co. in the affairs of
Montana was cited last week by
the American Civil Liberties Un-
ion in a letter urging FCC to hold
a hearing on the proposed trans-
fer of control of KFBB Great
: j Falls, Mont., to Fairmont Corp.,
1 wholly-owned Anaconda subsidiary.
I ACLU contends approval of the
j{ transfer without a hearing would
■ violate "the civil liberties prin-
•JLciple of diversification in the
gl ownership and policies of the media
-pf mass communication." ACLU
anoo*! noted Anaconda "already owns or
rskipL controls six Montana newspapers
i J6 and has an interest in a seventh."
fsur The transfer application, filed
is si with the Commission early this
WA ; year, requests approval to acqui-
e$«uJsition of control of KFBB by Fair-
WA ; mount Corp. through purchase of
0,50,1(51% interest for $157,080 from
e 4i Fred Birch [B*T, Feb. 5]. Mr.
onooi) Birch would retain a minority in-
I terest. KFBB is assigned 5 kw
fulltime, directional night, on 1310
Lkc.
l-'h.
IIP PLANS
Underway for Convention
FINAL U.P. plans for political con-
vention news coverage, on behalf of
member radio stations, have not
been drawn, but will be effected on
|! .scale corresponding to reporting
for newspaper members, which calls
for "record strength" staffing, John
,eon$:J. Madigan, U.P. radio news man-
ager, has announced.
News for TV station members
r?i*will be filed over special TV script
wire, it was reported, with film
coverage by United Press Movie-
™tone News to be processed specially
I in an on-scene plant. TV coverage
is to be headed by William C. Pay-
ette, U.P. television manager, as-
sisted by Chiles Coleman, southern
division news manager, William R.
Higginbotham of the Washington
bureau, and John Zischang and
Charles Schuman of New York
Movietone bureau.
PRESENTATION of honorary plaque
has been made to WGAR Cleveland
by 4th Group, Ohio wing of the Civil
Air Patrol for "outstanding contribu-
tions to the field of aviation."
RADIO REPUBLIC INDONESIA
Is "Most Important" V/ay To Reach People
"RADIO is the more and more im-
portant way to reach our people,"
the director-general of Radio Re-
public Indonesia said while visiting
New York.
The official, whose complete name
is Mr. Maladi, explained that broad-
casting is about the on1^ mass
medium in a country where more
than 60% of the people can not
read the Roman alphabet.
Indonesian radio is not limited
to educating and informing the peo-
j;le, or to explaining the 3,000-mile-
long archipelago to neighboring
countries, but can even be identified
as one of the primary sources of the
democratic government, itself, Mr.
Maladi said.
The facts might best be told in
Mr. Maladi's own story:
As a teacher in Surakarta (on
the island of Java) , he was asked to
help write scripts for the local radio
station, not too long after radio
was introduced to the islands in
1933. He started writing sports
commentaries for the athletic-
minded Indonesians, who reacted
so strongly to such radio fare that
today blow-by-blow accounts of
major American boxing matches
are rebroadcast on the islands two
days after the event.
Sports Successes
The success of sports shows led
him to suggest that the station
branch out similarly in other fields
and develop beyond the purely
Javanese art programs it featured
almost exclusively. He was given
the chance to put his ideas into
effect, and at the end of the four
years was made honorary secretary
of BBRK, the federation of nation-
al radio in Indonesia. It was a post
he held proudly, albeit modestly,
however, for he received no salary.
Then the Second World War
started, the Japanese took Indo-
nesia, and radio was seized by the
invader. People were forbidden to
listen to anything except "per-
mitted" broadcasts and their fre-
quently inspected radios were fixed
to receive only Japanese stations,
with the adjustments sealed by an
In Altoona it's WVAAA:
First with top programming —
First in the heart of a rich Central
Pennsylvania Market.
"Most Powerful — Most Popular"
first with the finest
DAY AND NIGHT
Weed & Co. representatives
Chris J. Witting (standing), di-
rector-general manager, DuMont
Television Network, and Mr.
Maladi inspect TV control room
equipment.
imperial imprint. Workers of the
underground reproduced the seal,
broke the original on their sets,
listened to forbidden channels and
then replaced the official mark on
their receivers. Mr. Maladi remem-
bers that at that time (1943),
San Francisco's Voice of America
became the primary source for the
commodity otherwise controlled by
the Japanese: world news.
When the Japanese were replaced
by Dutch troops at the end of the
war, the same local people who
resisted invasion fought against
colonization and continued to oper-
ate the native radio system. Today,
the history of the republic's found-
ing can be read in radio logs main-
tained by radio people during these
troubled times.
After independence, Mr. Maladi,
like other underground leaders, was
given a post in the government he
had helped establish and was named
director-general of the national
radio network. Since 1950, he has
maintained his offices in Djarkarta,
the capital city, where broadcasting
and government continue to be
centralized.
As director-general of the state-
owned network, Mr. Maladi super-
vises a system of 24 stations, to be
increased bv 10 additional outlets
O Temporal O Marconi!
CLIMAX to radio giveaway
shows was reached when
Mrs. Franklin R. Hart, as
prize in a guessing contest bv
WHIL Medford, Mass., was
given the station itself — for
one day. Mrs. Hart invited
in all the neighbors last Mon-
day to watch WHIL engi-
neers and disc jockeys oper-
ate from her home.
as soon as equipment ordered from
the United States arrives.
Newspaper circulation is esti-
mated at ab-rut 15,000. The lead
in educating the nation's 80 million
persons is thus taken by radio via
the country's 225,000 sets — with
one receiver often serving as many
as 200-300 people in a single com-
mun'ty listening center.
The director-£e~eral since April
10 has been making a three-
month tour of American radio mar-
kets. After visiting, observing and
inspecting network operations in
New York, he scheduled stops in
other principal cities.
ROADCASTING • Telecasting
On All Accounts
(Continued from page 12)
packages, Mr. Stone now handles
the merchandising elements for
Sonja Henie, Jackie Robinson,
Penguin, Howdy Doody, and Gabby
Hayes.
Currently, in addition to Howdy
Doody, which is a fully-sponsored
half-hour each day across the board
on NBC-TV, the firm is represent-
ed by the Gabby Hayes Show,
sponsored by Quaker Oats, five
times weekly on television; Author
Meets the Critics on DuMont,
Howdy Doody on NBC radio, and
Jackie Robinson, sponsored by
Best Foods on NBC radio.
Mr. Stone has been married to
the former Lyndel Laura Schwartz
since Aug. 1, 1940. The Stones
have two children, Judith, 9 and
Richard, 6.
WWI
NBC
AFFILIATE
IN
DETROIT
Owned and Operated
THE DETROIT NEWS
National Representative
GEORGE P. HOLLINGBERY
June 16, 1952 • Page 95
LANG-WORTH's newest show,
This Is the Hour, 60 minutes
daily of broadway show tunes, light
classics and songs from movies,
is drawing favorable sponsor and
audience reaction, according to
C. O. Langlois, Lang- Worth presi-
dent. Mr. Langlois says that This
Is the Hour was especially designed
as a show case for commercial
spots and that it is the first of
five hew shows of broad popular
appeal being added at monthly
intervals for release to the Lang-
Worth Transcribed Program
Service.
BILLBOARD PLUGS RADIO
OPENING of new super highway
to Virginia Beach has prompted
WCAV Norfolk, Va., to contract
for three outdoor billboard loca-
tions on the new highway. Bill-
boards will be used to plug station's
summer resort programming. Busi-
ness was placed through John Mc-
Laughlin Advertising.
FIRST HAND ACCOUNT
KOREAN airlift assignment has
been completed by Esther Van
Wagoner Tufty, Washington cor-
respondent for 300 newspapers and
21 radio stations. Objective was
to pick up a GI wounded at the
front and fly back with him to the
homef ront. Report written by Mrs.
Tufty deals with her experiences
and those of Douglas MacKissock,
the wounded soldier.
o — o — •
WHAS-TV INTERNSHIP
FOUR radio arts majors at the
U. of Kentucky have been selected
by WHAS-TV Louisville for a 10-
weeks summer TV internship at
the station. The program will
offer the students working experi-
ence with WHAS-TV, co-sponsor
with the university of the training-
plan.
*WLBE JAMBOREE'
ENTIRE three hours of WLBE
Jamboree on WLBE Leesburg,
Fla., has been sold to Howard &
Ferguson Inc., distributor for Shell
Oil Products, and 21 area Shell
dealers. Heard from 5-8 p.m.
Saturday, WLBE Jamboree is a
hillbilly request show. J. Allen
Brimmer is m. c.
programs promotjoll
premiums
BUSY BEE PROMOTION
HONEY colored promotion folder
has been distributed by Beehive
Network consisting of KSL Salt
Lake City and KSUB Cedar City,
Utah, and KEEP Twin Falls,
KEYY Pocatello and KID Idaho
Falls, Ida., announcing that busi-
ness wise "Everything's humming
here!" Copy points out that net-
work's outlets in Utah and Idaho
have a potential audience of 45,740
more radio families than any com-
peting radio network.
■ .#_#_#
'MUSIC TO MOW BY'
MUSIC to read by, music to dine
by and music to buy by has always
been featured by WCCC Hartford.
Now it has Music to Mow Your
Lawn By, a new program spon-
sored by the Hartford Equipment
Co. The firm offers to mow the
lawn for the lucky listener who
can identify the "Mower Mystery
Melody." Come winter, says Walt
McGowan, WCCC news editor, and
listeners probably will hear music
to shovel snow by.
BEST MICHIGAN TALENT
BEST Michigan amateur teen-age
vocal talent will be aired by WJR
Detroit this summer. Talent hunt
is being staged by WJR and the
Junior Chamber of Commerce. Don
Large, WJR choral director, will
visit the entire state and will act
as a judge in all regions. The
WJR mobile studio will be used
for most outstate programs.
Broadcasts are being handled by
Ron Gamble, director; Donn
Chown, script writer, and Jim
Garrett, m.c.
GEORGIA SONGWRITERS
YOUNG Georgia songwriters are
being given a chance to introduce
their works by WSB Atlanta. Each
day, a Georgian's tune is aired. At
the end of the month a champion
song will be selected, recorded and
forwarded to a publisher for con-
sideration.
'Operation Grocer
(see inside front cover)
CLEAR CHANNEL Home of the NATIONAL Barn Dance
Page 96 • June 16, 1952
SPOT GETS RESULTS
MATCHING a current spot an-
nouncement on Jewish Varieties on
WERE Cleveland dollar-for-dollar
with an ad in newspapers for
Mothers Day last year, the Davis
Restaurant in Cleveland enjoyed
85% more business this year than
the previous one, according to sta-
tion reports. Show is aired on Sat-
urday night and is written, pro-
duced and broadcast by Isadore
Scheon, one-time program director
at WEVD New York.
PRIMARY COVERAGE
CAMERAS were taken into the
city room of the Greensboro Daily
News by WFMY-TV Greensboro,
N. C, to cover the May 31 Demo-
cratic primary. Arthur C .
Stringer, promotion manager, said,
"We are very proud of this special
coverage which I am sure marks
a 'first' in the Carolinas if not
in the entire South." Gomer Lesch
was in charge of the TV operation.
AIDS SHRINERS' EXPOSITION
SHRINERS' Exposition at Pleas-
ure Beach, Bridgeport, Conn., was
helped to success by WICC Bridge-
port's Wallie Dunlap and Bob
Crane. All of the more than
80 exhibitors in the five-day fair
reported favorable business. Paid
admissions were estimated unoffi-
cially at 80,000, with all proceeds
going to the Cerebral Palsy cam-
paign.
STATION'S SALES FORMULA
SERVING a market rather than
selling it is topic of promotion piece
issued by KMMJ Grand Island,
Neb., and KXXX Colby, Kan. Ex-
perienced farm programming, copy
points out, leads to sales. Reprint
of a letter from Ball & Davidson
Adv., Denver, giving results of
survey conducted by the agency
which placed KXXX on top in radio
listenership, is featured in the
brochure.
HEALTH PROGRAMS
NEW radio series giving news be-
hind the news of progress in health,
medicine and science began June 7
on NBC, Your Key to Health,
scheduled for weekly broadcast,
stars Jane Froman, relating health
feature stories, and Ben Grauer re-
porting health news. Series is
being presented in cooperation with
Health Information Foundation.
KIDDER, PEABODY & Co.'s mutual
funds department, New York, is test-
ing series of one-minute commercials
via WGHF-FM New York. Firm has
also extended Your Money at Work
on WOR same city every Sunday
through July. Doremus & Co., N. Y.
is the agency.
CONCISE PROGRAMMING
EFFORT is being made by WAAM
(TV) Baltimore to give Maryland
ers complete news, sports anc
weather information. Three con
secutive five-minute programs art
being presented each weekdaj
evening. Ted Jaffee, Nick Campo
freda and Bill Watson will disperse
news, sports and weather informa-
tion, respectively, in the programs
The Newsman, The Sportsman anc
The Weatherman.
TV'S SERVICE STRESSED
STORY of community servic<
through TV has been told b^
WEWS (TV) Cleveland in bro
chure treating station's publu
service activities. Then.e is a pic
torial account of efforts of the sta
tion in cooperation with religious
civic and educational leaders tc
utilize the medium to its best
vantage. Booklet's introductior
states "Television — combining a
the arts of sight and sound — car
be the clearest, brightest light tc
illuminate our world today."
SPOTS INCREASE
TO reach Southern California
swing shift workers, Orby's Worn
en's Apparel Store, L. A., pur
chased some spot announcement:
on Alex Cooper Show on KLAC
Hollywood six times weekly. Re
suits were so gratifying that store
started 32 spot announcements pei
week for 52 weeks. Agency foi
Orby's is Joyce True Adv., Santa
Monica.
'QUEEN' TO TOKYO
AUDIENCE for July 23d broad
cast of MBS Queen for a Day must
be composed of women with son
or husbands serving with Armed
Forces in the Far East. The Old
Gold cigarettes sponsored show will
send the queen to Tokyo, via Philip
pine Airlines, for an eight-day visit
with son or husband. Militarj
leave will be granted as soon a
contestant is selected. On her way
home, winner will have stop-overs
in Manila and Honolulu.
WORC TREASURE HUNT
TREASURE hunt was sponsored
by WORC Worcester, Mass., fort
night ago. Clues were broadcast
by Dick Dowling leading partic
pants along a circuitous route
which finally ended at the new
WORC studios. Mrs. Muriel Por
ter, first to reach the prize, won
$100. Other people finding the
finishing point were awarded mei
chandise prizes.
SALES FORECAST
SMARTEST place to spend the!
summer is at WCAU Philadelphia,
according to promotion folder re-
leased by that station. Copy builds
idea that wherever you go WCAU
goes too. Reader is advised to "put
your sales story on WCAU where
there's never any vacation fron
listening or buying."
BROADCASTING • Telecasting
upcoming
June 16 : BAB Sales Clinic, Philadelphia.
June 16-17: American Marketing Assn.,
conference, Netherland Plaza Hotel,
Cincinnati.
June 16-18: National Assn. Radio Farm
Directors, spring meeting, Raleigh
Hotel, Washington.
June 16-19: National Advertising
Agency Network, annual management
conference, Skytop Lodge, Skytop,
v Pa.
June 18: BAB Sales Clinic, Baltimore.
June 18-20: FTC hearing on proposed
radio-TV trade practice rules. Federal
rules, Federal Trade Commission
Bldg., 6th & Pennsylvania Ave.,
N. W., Washington.
June 19: BAB Sales Clinic, Washington.
June 19-20: North Carolina Assn. of
Broadcasters convention. The Caro-
linian, Nags Head, N. C.
June 20: BAB Sales Clinic, Richmond,
Va.
June 20-21: Communications Institute,
Bowling Green State U., Bowling
Green, Ohio.
June 22-26: Advertising Assn. of the
West, annual convention, Olympic
Hotel, Seattle.
June 23-26: RTMA annual convention,
Palmer House, Chicago.
June 23-27: Virginia Assn. of Broad-
casters spring meeting. Chamberlin
Hotel, Fort Monroe, Va.
June 29- July 2: National Industrial Ad-
vertisers Assn., annual conference,
Palmer House, Chicago.
June 30: BAB Sales Clinic, Syracuse.
July 1: BAB Sales Clinic, Buffalo.
July 1: FCC to commence TV applica-
tion processing.
July 3: BAB Sales Clinic, Pittsburgh.
July 7 : Republican National Conven-
tion, International Amphitheatre
Chicago.
, July 14: BAB Sales Clinic, Detroit.
July 16 : BAB Sales Clinic, Cleveland
July 18: BAB Sales Clinic, Indianapolis
July 21: BAB Sales Clinic, Chicago.
July 21: Democratic National Conven-
tion, International Amphitheatre
Chicago.
July 23: BAB Sales Clinic, Milwaukee
July 25: BAB Sales Clinic, Minneapolis
July 28: BAB Sales Clinic, Denver.
July 30: BAB Sales Clinic, Salt Lake
City.
_ _ -.dL > ^ I ;
THIS is the architect's drawing of the new studio-office building of WIRK
West Palm Beach, Fla. Joseph S. Field Jr., WIRK president, said that when
the building is completed late this summer, it "will be one of the most modern
structures in the Palm Beaches." It was designed by architect John L. Volk
of Palm Beach.
Aug. 15: BAB Sales Clinic, Dallas.
Aug. 18: BAB Sales Clinic, San Antonio.
Aug. 20: BAB Sales Clinic, Houston.
Aug. 22: BAB Sales Clinic, New Orleans.
Aug. 24-25: Arkansas Broadcasters
Assn. meeting and sales clinic, Marion
Hotel, Little Rock.
Aug. 25: BAB Sales Clinic, Miami.
Sept. 8: BAB Sales Clinic, Cincinnati.
Sept. 10: BAB Sales Clinic, Louisville.
Sept. 12: BAB Sales Clinic, Nashville.
Sept. 15: BAB Sales Clinic, Little Rock.
Sept. 19: BAB Sales Clinic, Atlanta.
Sept. 20: IRE conference, Iowa section,
Roosevelt Hotel, Cedar Rapids.
Sept. 22-25: National Electronic Dis-
tributors Assn. convention, Atlantic
City, N. J.
Sept. 28-Oct. 1: Assn. of National Ad-
vertisers fall meeting, Hotel Plaza,
New York.
Sept. 29-Oct. 1: National Electronics
Conference, eighth annual confer-
ence, Sherman Hotel, Chicago.
Oct. 12-15: A AAA, Pacific Council an-
nual convention, Arrowhead Springs
Hotel, San Bernardino, Calif.
Oct. 20-23: Financial Public Relations
Assn., annual convention, Coronado,
Calif.
Oct. 27-29: IRE-RTMA Annual Meet-
ing, Hotel Syracuse, Syracuse, N. Y.
Nov. 9-16: National Radio & Television
Week.
Dec. 27-29: American Marketing Assn.,
Conference, Palmer House, Chicago.
GATES
QUINCY,
I ILLINOIS
THESE OFFICES
TO SERVE YOU
QUINCY, ILL . .
HOUSTON, TEXAS
WASHINGTON, D. C.
MONTREAL, QUE. .
NEW YORK CITY .
TEL. 8202
. . . TEL. ATWOOD 8536
TEL. METROPOLITAN 0522
. . TEL. ATLANTIC 9441
TEL. MURRAY HILL 9-0200
PAY RAISES
WSB Okays for CBS N. Y.
AN ACROSS-THE-BOARD salary
increase of 7V2% for CBS New
York employes in the labor grade
category and on the payroll March
31 was approved by the Wage
Stabilization Board last week.
Several hundred employes of
CBS and three of its divisions were
affected— CBS Radio, CBS Televi-
sion and CBS Labs.
Spokesmen for the company said
it was trying to pay the retroactive
adjustments last Friday, but that
because of time limitations some
employes might not get the extra
money until next Friday. Addi-
tional adjustments for overtime put
in since March 31, they said, will
be paid "at the earliest possible
date."
The 7%% cost-of-living increase
is based on salaries as of March 31.
CBS spokesmen said it was ac-
cepted by the employe group of
the Employe-Management Commit-
tee early in April and then sub-
mitted to WSB for its approval.
CD EXHIBIT
KCBQ Airs Preview
PREVIEW broadcast by KCBQ
San Diego of the traveling federal
civil defense exhibit brought im-
pressive response from listeners.
Charles E. Pearce, CD official,
commended the station for "the
extremely inspiring program. Your
timely half-hour broadcast in-
dicates the great power of radio
in arousing public interest."
KCBQ News Chief John Halvor-
sen toured the exhibit with visiting
officials and workmen who were
setting up the displays. At the
request of Mr. Pearce, KCBQ sent
the program tape to Washington
as a guide to other stations plan-
ning similar programming.
INTERIM dividend of 12% cents a
share on common stock has been de-
clared by directors of Capitol Records
payable June 25 to holders of record
June 14. Also declared is regular
quarterly dividend of 65 cents per
share on $2.60 cumulative convertible
preferred stock payable July 1 to
holders of record June 15.
SHEPHEARD NAMED
Heads Marketing Assn. Unit
JOHN E. SHEPHEARD, research
director, Fletcher D. Richards Inc.,
has been elected president of the
New York Chapter of American
Marketing Assn. for the coming
year, AMA announced Thursday.
Other officers for the 1952-53 season
include: John Coleman, supervisor of
consumer research, General Foods
Corp., vice president; Philip Agisim,
assistant director of Advertising re-
search, Cowles magazines, treasurer;
Caroline Garnsey, associate director of
marketing research, Woman's Day
magazine, secretary; Melvin J. Davis,
assistant research director, Cecil &
Presbrey, assistant secretary; Ernest
E. Engel, market research department,
Thomas J. Lipton Inc., assistant treas-
urer.
Edward B. MacDonald, manager of
media research, Young & Rubicam, and
Charles W. Smith, associate manager,
McKinsey & Co., were elected directors
for two years; Margaret C. Boos, re-
search director, D'Arcy Advertising
Co., was elected a director for one year.
Chapter board members serving the
second year of two-year terms are:
Donald B. Armstrong Jr., vice presi-
dent, McCann-Erickson; Allen B.
Sikes, service manager, ANPA Bureau
of Advertising; William A. Reynolds,
head of copy and media research,
BBDO. Out-going Chapter President
A. Edward Miller, director of market-
ing research, Life magazine, will serve
ex-officio on the new board.
BOARD of directors of Admiral Corp.
have declared a regular quarterly divi-
dend of 25 cents per share on stock
outstanding payable June 30 to stock-
holders of record June 16.
Washington's
ROADCASTING • Telecasting
Ask your John Blair man for
the whole WWDC story
June 16, 1952 • Page 97
June 5 Applications . . .
ACCEPTED FOR FILING
Extension of Completion Date
KSWB Yuma, Ari.— Mod. CP which
authorized new AM for extension of
completion date.
WKNK Muskegon, Mich.— Mod. CP
which authorized increase in N power
and change in DA for extension of
completion date.
KSKT (FM) Beverly Hills, Calif.—
Mod. CP which authorized new FM for
extension of completion date.
WBEN-FM Buffalo— Mod. CP which
authorized new FM for extension of
completion date.
AM— 1010 kc
WEAS Decatur, Ga. — CP to increase
power from 10 to 50 kw and install
new trans.
Change Studio Location
KBMY Billings, Mont.— Mod. CP
which authorized change in frequency
and power increase to change trans,
and studio location AMENDED to ap-
prox. 2 miles west of business district
on U. S. Highway # 10, Billings.
Main St., Fostoria to U. S. Highway
# 23, 3.5 miles south of Fostoria: change
ant. height above average terrain from
95 to 205 ft.
AM— 1150 kc
WRNO Orangeburg, S. C— CP to
change from 1450 kc 250 w to 1150 kc
500 w N 5 kw D, install new trans, and
DA and change studio location.
Change Operating Hours
WCAT Rapid City, S. D.— Mod. li-
cense to change hours of operation
from daily 11 a.m. to 1 p.m. MST to
daily 12:30 p.m. to 1 p.m. MST.
License for CP
WMVO Mt. Vernon, Ohio— License for
CP replacing expired CP which au-
thorized new FM.
FM— 93.3 mc (Ch. 227)
WEMP-FM Milwaukee— Mod. license
to change from 94.1 mc (Ch. 231) to 93.3
(Ch. 227).
License Renewal
Following stations request renewal
of license:
KSUE Susanville, Calif.; WBML
Macon, Ga.; WIOU Kokomo, Ind.;
FINAL
TV
ALLOCA-
TIONS
REPORT
Extra copies of this 196-page
printed report available at $3.00
each.
This complete, easy-to-read vol-
ume shows the entire city-by-
city breakdowns for all 2,053
proposed stations in 1291 com-
munities.
For extra work copies, tear
copies, library copies send the
coupon below. Supply is limited
so order your copies now.
Broadcasting •Telecasting
870 National Press Bldg.
Washington 4, D. C.
Please send copies of
the Final Television Allocations
Report at $3.00 each.
□ M/O, check □ please bill
Company
Street
City
Page 98 • June 16, 1952
fCC actions A A
JUNE 5 THROUGH JUNE 12
CP-construction permit ant.-antenna cond.-conditional
DA-directional antenna D-day LS-local sunset
ERP-effective radiated power N-night mod.-modification
STL-studio-transmitter link aur.-aural trans.-transmitter
synch, amp.-synchronous amplifier vis.-visual unl.-unlimited hours
STA-special temporary authorization CG-conditional grant
SSA-special service authorization
Grants authorizing new stations and transfers, accompanied by a
roundup of new station and transfer applications, begin on page 103.
WKBV Richmond, Ind.; KBIZ Ottumwa,
Iowa; WJON St. Cloud, Minn.; WGBB
Freeport, N. Y.; WVOS Liberty, N. Y.
KVOS Ardmore, Okla.; WDXB Chatta
nooga; WDXE Lawrenceburg, Tenn.
WNAH Nashville; KVLF Alpine, Tex.
WDNE Elkins, W. Va.; KFBC Cheyenne,
Wyo.; KRAL Rawlins, Wyo.; WEVC
(FM) Evansville, Ind.; WBUR (FM)
Boston; WDTR (FM) Detroit; WBGO
(FM) Newark, N. J.; WKSU-FM Kent,
Ohio; WNAD-FM Norman, Okla.;
KUHF (FM) Houston, Tex.
TENDERED FOR FILING
KSL-TV Salt Lake City— AMENDED
to change ERP from 2.5 w vis. 1.25 w
- aur. to 45.5 kw vis. 17.75 kw aur.
APPLICATION RETURNED
KCRT Trinidad, Col. — RETURNED
application for renewal of AM license.
June 9 Applications . . .
ACCEPTED FOR FILING
Extension of Completion Date
WSLM Salem, Ind.— Mod. CP which
authorized new AM for extension of
completion date.
AM— 1340 kc
KSID Sidney, Neb.— Mod. CP which
authorized new AM to change from
1540 kc D to 1340 kc unl.
Extension of SSA
KOB Albuquerque, N. M. — Extension
of SSA to operate on 770 kc 25 kw N.
50 kw D unl. for period beginning 3
a.m. EST Sept. 1.
AM— 1490 kc
WDXE Lawrenceburg, Tenn Mod.
license to increase power from 500 w
to 1 kw. AMENDED to change name
to Lawrenceburg Bcstg. Co.
License for CP
WTCH Shawano, Wis.— License for
CP which authorized unl. and installa-
tion of DA-N.
License Renewal
Following stations request renewal
of license:
WULA Eufaula, Ala.; KWJB Globe,
Ariz.; KMBY Monterey, Calif.; KRDU
Dinuba, Calif.; KSON San Diego, Calif.;
WLAG LaGrange, Ga.; WJOB Ham-
mond, Ind.; WAIN Columbia, Ky.;
WCTT Corbin, Ky.; WFUL Fulton, Ky.;
WOMI Owensboro, Ky.; WJIM Lansing
Mich.; WMOX Meridian, Miss.; KBMY
Billings, Mont.; WGVA Geneva, N. Y.;
WENC Whiteville, N. C; KASA Elk
City, Okla.; KHBG Okmulgee. Okla.;
WKIN Kingsport, Tenn.; WMAK Nash-
ville; WKDA Nashville; KORA Bryan,
Tex.; KOCA Kilgore, Tex.; WROV
Roanoke, Va.; WOMT Manitowoc, Wis.;
WJIZ (FM) Hammond. Ind.; KENO-FM
Las Vegas, Nev.; WFAS-FM White
Plains, N. Y.; WOPA-FM Oak Park 111.
Change ERP
WROV-FM Roanoke, Va. — CP to
change ERP from 285 w to 2.28 kw;
ant. height above average terrain from
5 to 20 ft., overall from 194 to 192 ft.
TENDERED FOR FILING
AM— 1550 kc
KEAR San Mateo, Calif.— CP to in-
crease power from 1 to 10 kw, install
new trans, and change from DA N to
DA-DN.
AM— 1480 kc
WDAS Philadelphia— CP to change
from 1400 kc 250 w to 1480 kc 1 kw, in-
stall new trans, and DA-DN.
AM— 1150 kc
KRSC Seattle— CP to increase power
from 1 kw D to 5 kw D, install new
trans, and DA-DN.
AM— 1390 kc
KYAK Yakima, Wash.— CP to change
from 1400 kc 250 w to 1390 kc 1 kw,
install new trans, and DA.
APPLICATIONS DISMISSED
WGAR Cleveland— DISMISSED CP to
mount FM ant. on east tower of di-
rectional array.
KDKD Clinton, Mo.— DISMISSED CP
to change from 1280 to 1350 kc.
June 10 Decisions . . .
BY BROADCAST BUREAU
FM— 93.3 mc (Ch. 227)
WEMP-FM Milwaukee— Granted mod.
of license to change frequency to 93.3
mc (Ch. 227).
To Remain Silent
WSAJ Grove City, Pa.— Granted re-
quest for authority to remain silent
from June 7 through Sept. 20, to ob-
serve summer vacation.
AM— 1240 kc
AM— 1260 kc
WTJH East Point, Ga.— Granted li-
cense covering increase in power, in-
stallation of a new trans, and change
in studio location; 1260 kc 5 kw D.
AM— 1320 kc
WRJW Picayune, Miss. — Granted li-
cense covering increase power, installa-
tion of new trans., and changes in ant.
system; 1320 kc 5 kw D.
AM— 1220 kc
WMFC Monroeville, Ala.— Granted li-
cense for new AM 1220 kc 250 w D.
AM— 1570 kc
KVIM New Iberia, La.— Granted li-
cense for new AM 1570 kc 1 kw D.
Extension of Completion Date
WEDK Springfield, Mass.— Granted
mod. CP for extension of completion
date to 12-1-52.
Granted Temporary License
Following licenses were extended on
a temporary basis to 9-1-52:
WGCH (FM) Greenwich, Conn.;
WKSU-FM Kent, Ohio.
ACTIONS ON MOTION
By Comr. Frieda B. Hennock
Liberty Bcstg Co. Liberty, Tex. —
Granted petition for dismissal without
prejudice of application.
KTHT Houston — On Commission's
own motion, removed from hearing
and restored to pending file KTHT ap- |—
plication.
Town & Farm Co. Inc. Columbia, Mo.
— Granted petition to amend application
to change corporate name of applicant
from KMMJ Inc. to Town & Farm Co
Inc., and to retain application, as
amended, on hearing docket.
WLAC Nashville— Granted petition
for acceptance of late notice of inten-
tion to participate in oral argument on
exceptions to initial decision released
in proceeding upon application of Ra-
dio Reading, Reading, Pa.
By Hearing Examiner Fanney N. Litvin
WOL Washington, D. C— Granted,
petition for continuance of hearing
from presently scheduled hearing date
June 9 to Sept. 8 at Washington, D. C.
re application for renewal of license of
synchronous amplifier in Silver Spring,
Md.
June 11 Decisions . . .
BY COMMISSION EN BANC
AM— 1230 kc
KSEY Seymour, Tex.— Designated for
hearing application for mod. of license
to increase power from 100 to 250 w unl.
1230 kc; made KPAT Pampa, Tex., and
KWTX Waco, Tex., parties to preceed-
ing.
CP For CP
KSCY Searcy, Ark.— Granted CP to
replace expired permit which author-
ized new AM 1450 kc 250 w unl. with
same conditions as were attached to
original grant which included that per-
mittee not to commence program tests
until KXLR Little Rock, Ark., com-
mence program tests on 1150 kc and
will not be licensed until KXLR is
licensed on 1150 kc.
Granted Power Increase
WCAR Pontiac, Mich. — Granted ap-
plication for mod. CP which authorized
change in facilities from 1 kw-D to 50
kw-D, 10 kw-N, DA, on 1130 kc and
change location from Pontiac to De-
troit, to change trans, location and
make changes in specified maximum
expected operating values.
Change Main Studio
WVLK Versailles, Ky.— Granted mod.
of license to change main studio lo-
cation from Versailles to Lexington,
Ky.
Extension of Authority
The First Baptist Church, Pontiac,
Mich. — Granted extension of authority
for one year to transmit religious pro-
grams to CKLW Windsor, Ont.
To Remain Silent
H. Bee Wood, Trustee in Bankruptcy
for WSKB McComb, Miss. — Granted
authority to remain silent additional
30 days from May 25, 1952.
Change Antenna System
WILS Lansing, Mich. — Granted mod.
CP to make changes in ant. system,
subject to conditions specified in orig-
inal grant.
License Renewal
WKLV Blackstone, Va.— Granted re-
newal of license on a regular basis.
WATL and WATL-FM Atlanta, Ga.—
Granted renewal of license on a regu-
lar basis.
Granted STA
WRAK-FM WiUiamsport, Pa.— By or-
der, waived Sec. 3.265 of rules and
SERVICE DIRECTORY
Custom-Built Equipment
U. S. RECORDING CO.
1121 Vermont Ave., Wash. 5, D. C.
Sterling 3626
COMMERCIAL RADIO
MONITORING COMPANY
PRECISION FREQUENCY MEASUREMENTS
Engineer on duty all night every night
JACKSON 5302
P. O. Box 7037 Kansas City, Mo.
• TOWERS •
AM • FM • TV •
Complete Installations
TOWER SALES & ERECTING CO.
6100 N. E. Columbia Blvd.
1, Oregon
DAV
EAU
GUIDANCE
dy, new row
BROADCASTING • Telecasting
CONSULTING RADIO & TELEVISION ENGINEERS
JANSKY & BAILEY
ic^ ' Executive Offices
National Press Building
Offices and Laboratories
1339 Wisconsin Ave., N. W.
Washington, D. C. ADams 2414
Member AFCCE *
Commercia! Radio Equip. Co.
^ Everett L. Dillard, Gen. Mgr.
INTERNATIONAL BLDG. Dl. 1319
WASHINGTON, D. C.
P. O. BOX 7037 JACKSON 5302
KANSAS CITY, MO.
Craven, Lohnes & Culver
MUNSEY BUILDING DISTRICT 8215
WASHINGTON 4, D. C
Member AFCCE'
E. C. PAGE
CONSULTING RADIO
ENGINEERS
BOND BLDG. EXECUTIVE 5670
WASHINGTON 5, D. C.
Member AFCCE *
WILLIAM L. FOSS, Inc.
Formerly Colton & Foss Inc.
27 15th St., N. W. REpublic 3883
WASHINGTON, D. C.
LYNNE C. SMEBY
"Registered Professional Engineer"
1311 G St., N. W. EX. 8073
Washington 5, D. C.
ROBERT L. HAMMETT
CONSULTING RADIO ENGINEER
230 BANKERS INVESTMENT BLDG.
SAN FRANCISCO 2, CALIFORNIA
SUTTER 1-7545
BERNARD
ASSOCIATES
CONSULTING
RADIO ENGINEERS
5010
Sunset Blvd.
Hollywood, Cali
. NOrmandy 2-6715
JAMES C. McNARY
Consulting Engineer
National Press Bldg., Wash. 4, D. C.
Telephone District 1205
Member AFCCE *
A. D. RING & CO.
26 Years' Experience in Radio
Engineering
MUNSEY BLDG. REPUBLIC 2347
WASHINGTON 4, D. C.
Member AFCCE*
MclNTOSH & INGLIS
1216 WYATT BLDG.
WASHINGTON, D. C.
Metropolitan 4477
Member AFCCE*
MILLARD M. GARRISON
1519 Connecticut Avenue
WASHINGTON 6, D. C.
MICHIGAN 2261
Member AFCCE *
JOHN CREUTZ
319 BOND BLDG. REPUBLIC 2151
WASHINGTON, D. C.
Member AFCCE *
GEORGE P. ADAIR
Consulting Radio Engineers
Quarter Century Professional Experienci
Radio-Television-
Electronics-Communications
1833 M St., N. W., Wash. 6, D. C.
Executive 1230 — Executive 5851
(Nights-holidays, Lockwood 5-1819)
Member AFCCE *
JOHN B. HEFFELFINGER
815 E. 83rd St. Hiland 7010
KANSAS CITY, MISSOURI
Vandivere,
Cohen & Wectrn
Consulting Electronic Engineers
612 Evans Bldg. NA. 2698
1420 New York Ave., N. W.
Washington 5, D. C.
anted STA to operate FM trans, by
mote control from trans, site of
RAK-AM, for 6 months.
WFRO-FM Fremont, Ohio— By order,
lived Sec. 3.265 of rules and granted
A to operate FM trans, by remote
titrol from trans, site of WFRO-AM,
- 6 months.
ROADCASTING • Telecast)
June 11 Applications . .
ACCEPTED FOR FILING
License for CP
Change ERP
KWPM-FM West Plains, Mo.— Mod.
CP' which authorized new FM to
— Established 1926 —
PAUL GODLEY CO.
Upper Montclair, N. J. MO. 3-3000
Laboratories Great Notch, N. J.
Member AFCCE *
There is no substitute for experience
GILLETT & BERGQUIST
982 NATL. PRESS BLDG. NA. 3373
WASHINGTON, D. C.
Member AFCCE*
RUSSELL P. MAY
John A. Moffet, Associate
1422 F St., N. W. Kellogg Bldg.
Washington, D. C. REpublic 3984
Member AFCCE*
KEAR & KENNEDY
1302 18TH ST., N. W. HUDSON 9000
WASHINGTON 6, D. C.
Member AFCCE *
GUY C. HUTCHESON
P. O. Box 32 AR 4-8721
1100 W. Abram
ARLINGTON, TEXAS
WALTER F. KEAN
AM-TV BROADCAST ALLOCATION,
FCC & FIELD ENGINEERING
1 Riverside Road — Riverside 7-2153
Riverside, III.
(A Chicago suburb)
GRANT R. WRATHALL
Aptos, California
Appointments arranged for
San Francisco Seattle Salt Lake City
Los Angeles Portland Phoenix
Box 260 APTOS— 3352
Member AFCCE*
HARRY R. LUBCKE
CONSULTING TELEVISION ENGINEER
Television Engineering Since 1929
2443 CRESTON WAY HO 9-3266
HOLLYWOOD 28, CALIFORNIA
change from 1.15 to 3.42 kw, change
trans, output from 1 to 3 kw and ant.
height above average terrain from 130
to 128 ft.
WMRN Marion, Ohio— Mod. CP which
authorized new FM to change ERP
from 7.6 to 25 kw.
License Renewal
Following stations request renewal
(Continued on page 103)
GEORGE C. DAVIS
501-514 Munsey Bldg.— STerling 0111
Washington 4, D. C.
Member AFCCE*
GEORGE E. GAUTNEY
CONSULTING RADIO ENGINEER
1052 Warner Bldg.
Washington 4, D. C.
National 7757
WELDON & CARR
WASHINGTON, D. C.
1605 Connecticut Ave.
Dallas, Texas Seattle, Wash.
4212 S. Buckner Blvd. 4742 W. Ruffner
Member AFCCE *
A. EARL CULLUM, JR.
CONSULTING RADIO ENGINEERS
HIGHLAND PARK VILLAGE
DALLAS 5, TEXAS
JUSTIN 6108
ROBERT M. SILLIMAN
1011 New Hampshire Ave., N. W.
Republic 6646
Washington 7, D. C.
WILLIAM E. BENNS, JR.
Consulting Radio Engineer
3738 Kanawha St., N.W., Wash., D. C.
Phone ORdway 8071
Box 2468 Birmingham, Ala.
Phone 6-2924
Member AFCCE*
RAYMOND M. WILMOTTE
1469 Church Street, N.W. DEcatur 1231
Washington 5, D. C.
Member AFCCE *
WALTER J. STILES
Consulting Television Engineer
14230 Aztec, San Fernando, California
EMpire 1-4906
1003 Loyalty Building, Portland, Oregon
ATwater 4282
Washington, D. C— REpublic 6160
Member AFCCE <
June 16, 1952 • Page 99
CLASSIFIED ADVERTISEMENTS
Payable in advance. Checks and money orders only.
Situations Wanted 20<t per word — $2.00 minimum • Help Wanted 25# per word — $2.00 minimum
All other classifications 30tf per word — $4.00 minimum • Display ads. $15.00 per inch
No charge for blind box number. Send box replies to
Broadcasting • Telecasting, 870 National Press Bldg., Washington 4, D. C.
applicants: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately,
please). All transcriptions, photos, etc. sent to box numbers are sent at owner's risk. Broadcasting • Telecast-
ing -expressly repudiates any liability or responsibility for their custody or return.
Help Wanted
Managerial
Managerial post open at KGAE, Salem,
Oregon. Ideal conditions. Contact
Gordon Allen.
Very successful, highly rated midwest
independent needs commercial man-
ager immediately to help carry man-
agement load. State qualifications and
salary requirements. Please do not
phone. Jerome Sill, WMIL, Milwaukee.
Salesmen
Time salesman for Texas station. Salary
plus commission. Good market. Box
361P, BROADCASTING . TELECAST-
ING.
Progressive salesman wanted immedi-
ately by 5000 watt non-directional day-
time 1000 watt directional night-time
station with network affiliation in large
southeastern city. Exceptional oppor-
tunity for aggressive man with good
radio background and a proven sales
record. State full particulars and sub-
mit photo with reply. Box 430P,
BROADCASTING . TELECASTING.
Experienced man wanted by inde-
pendent in competitive southern mar-
ket. No hot shots or fry-by-nights.
Performance insures permanence and
pood income. Box 454F, BROADCAST-
ING . TELECASTING.
Salesman for 1000 watts in three station
New York market of 350,000. Good
proposition. Draw with house accounts.
Box 456P, BROADCASTING • TELE-
CASTING.
Can you sell? Immediate need for ex-
perienced salesman with production
ideas. Single station in sports country.
Good housing. Wire or phone KPRK,
Livingston, Montana.
Experienced salesman: 15 percent com-
mission. $50 weekly guarantee for first
60 days. Unrestricted, protected pros-
pects. Must have car. Angus D. Pfaff,
WNMP, Evanston. Illinois.
Announcers
Experienced announcer-engineer. Sev-
enty-five start. Upper midwest. Box
2CP. BROADCASTING • TELECAST-
ING.
Announcer-engineer, announcer, first
phone must be top quality announcer,
CBS midwest station. Box 281P,
BROADCASTING . TELECASTING.
Good announcer who has experience at
copywriting, Pennsylvania independent.
Send full resume experience, plus audi-
tion, photo and sample copy. Box 289P,
BROADCASTING . TELECASTING.
Young combo man, first phone, seek-
ing varied experience in live Wisconsin
city. Emphasis on announcing and
commercial copy. Opportunity for pro-
motion. Write Box 297P, BROADCAST-
ING . TELECASTING.
Progressive independent has opening
for announcer with sports experience.
Box 372P, BROADCASTING • TELE-
CASTING.
Minnesota station wants announcer
able to handle traffic work. Must be
good typist. Car necessary. Possibility
of working into program director.
Good salary. Box 395P, BROADCAST-
ING . TELECASTING.
Announcers with first phone, one as
chief. Box 397P, BROADCASTING .
TELECASTING.
NBC regional affiliate with TV applica-
tion located in deep south desires two
announcers: one heavy selling, DJ type;
the other to specialize in special events,
news and play-by-play football. Ex-
cellent opportunity, permanent position
for first class men. Submit audition,
picture, experience and salary require-
ments in first letter. Box 407P,
BROADCASTING . TELECASTING.
Help Wanted (Cont'd)
Copywriter-announcer. Must write copy
that sells. Send audition, sample copy
and full particulars. Box 438P, BROAD-
CASTING . TELECASTING.
Combo man. Good announcer. Salary,
talent and commissions. Daytime work,
30 to 40 hours. Michigan 1 kw station.
Box 452P, BROADCASTING . TELE-
CASTING.
Announcer with emphasis on news and
DJ. Good pay and a pleasant atmos-
phere. Write to Box 450P, BROAD-
CASTING . TELECASTING.
Combination announcer-engineer. Send
qualifications, photo, audition. KCHJ,
Delano, California.
Wanted: Staff announcer who can also
do good newscast. Please send all in-
formation, including salary require-
ments to KFBB, Great Falls, Montana.
Announcer — 1st class engineer with
pleasant voice. KMMO, Marshall, Mis-
souri— daytime farm station.
Announcer-engineer with first class
ticket needed to start at $65 weekly.
Immediate opening with KPAN, Here-
ford, Texas.
Announcer. Experienced. Straight staff.
No east-west coast applicants. Send
complete details salary expected. Re-
turnable tape or disc. Long estab-
lished 250 ABC. Only station 30,000
market. KWNO, Winona, Minnesota.
Announcer-engineer, immediately with
first phone license. 250 watt Mutual
station in northern Virginia. $60.00 for
40 hour week, overtime after 40 hours.
Profit sharing plan after three months
service. Raises on merit. Send all de-
tails to Ken Gordon, WFTR, Front
Royal, Virginia.
Wanted — Combination man for night
shift, emphasis on announcing. $75.00
weekly. Walt Gaines, WIEL, Elizabeth-
town, Ky.
Experienced announcer for 250 w inde-
pendent. Salary commensurate to
ability. Send complete information,
audition and salary expected to WJPD,
Ishpeming, Michigan.
Engineer-announcer (first phone) to
augment staff at mountain top trans-
mitter. Studio of 325,000 watt ERP-
WMIT, Clingman's Peak, Mt. Mitchell,
North Carolina. See August, 1951 'Ra-
dio Communications' magazine for de-
tailed description. Applications should
state qualifications and references. Ad-
dress Box 546, Charlotte, N. C.
Announcer with first class ticket. Good
pay, excellent working conditions. Re-
ply to Station WPUV, Pulaski, Virginia.
Help. Morning man moving up to
larger station. Immediate opening.
Need good air man to start at $80.00,
must have first phone. Contact Man-
ager, WRAY, Princeton, Indiana.
Immediate opening combination man.
Network station. Good working condi-
tions. Above average pay. Wire or
phone A. W. Walthall, 7263, Orange,
Virginia.
Technical
First class engineer. No experience re-
quired. Virginia network station. Box
238K, BROADCASTING • TELECAST-
ING.
First class engineer, key position.
$75.00, forty-four hour week. State
availability. Box 192P, BROADCAST-
ING . TELECASTING.
Immediate opening for first class oper-
ator. No announcing. Experience not
necessary. South Carolina. Box 332P,
BROADCASTING . TELECASTING.
Transmitter position open. No an-
nouncing. Permanent. Texas. Box 362P,
BROADCASTING . TELECASTING.
Help Wanted (Cont'd)
First class engineer wanted immedi-
ately. Good pay and good working
conditions. Box 382P, BROADCAST-
ING . TELECASTING.
Regional station in upstate New York
with application for TV filed with FCC
needs qualified transmitter engineer
fulltime. Fine opportunity with pro-
gressive station if you have what it
takes. Forty hour shift, good working
conditions. Write Box 394P, BROAD-
CASTING . TELECASTING.
Network affiliate, 1 kw, to employ five
first phone engineers to announce AM
schedule, combo men, $400 per month
if experienced. Live in ideal small
town bordering large metropolitan area
in Illinois. Write full details Box 398P,
BROADCASTING • TELECASTING.
Opening for experienced announcer at
1000 watt daytime independent. Must
be good on news, commercial and DJ
programs. Send complete information
and disc to WDBL, Springfield, Tenn.
Chief engineer wanted by Minnesota
station. Must be able to do some an-
nouncing. Good salary. Box 420P,
BROADCASTING . TELECASTING.
Engineer-salesman. Salary for 40 hours
engineering plus 15 percent for selling.
Good proposition with 1000 watt full-
time in New York 350.000 market. Box
455P, BROADCASTING . TELECAST-
ING.
Engineer, first class. Immediate open-
ing. No previous experience needed.
Straight night shift. $180 monthly.
KAOK, Lake Charles, Louisiana.
Transmitter engineer with first phone
for future TV operation. Good salary
for right man. KTSM, El Paso, Texas,
NBC affiliate. Send qualifications, ex-
perience and salary requirements in
first letter.
Immediate opening for first phone oper-
ator. Regular and summer replacement.
WASA, Havre de Grace, Md.
Engineer-announcer. Immediate open-
ing for experienced, hard working in-
dividual. Small town independent with
wide outside coverage. Good salary.
Permanent. Wire, write or phone
WASL, Annapolis, Maryland.
Engineer, first ticket. Experience un-
necessary. WCED, DuBois, Pennsyl-
vania.
Engineer $64.40, 44 hours, overtime
$2.10 hour. Permanent. WEED, Rocky
Mount, North Carolina.
First class engineer-operator needed
immediately for fulltime station. No
announcing. WFAH, Alliance, Ohio.
Michigan station has immediate open-
ing for first class engineer. No an-
nouncing required. Annual bonus and
paid vacation time. Send complete
qualifications to Chief Engineer, WHFB,
Benton Harbor, Michigan.
Engineer with first phone who wants
to learn all phases of broadcasting.
Will find WIDE an ideal place to gather
experience. Write full details, WIDE,
Biddeford, Maine.
Engineer-announcer. Starting salary
$70.00 per week WIRB, Enterprise, Ala-
bama.
Immediately; experienced combination
man. Air work important. Salary ex-
cellent. Send recording. Contact Man-
ager, WITZ, Jasper, Indiana.
Immediate opening for combination
man holding first class operator's li-
cense. WPRS and WPRS-FM, Paris,
Illinois.
Immediate opportunity — Experienced
transmitter engineer with supervisory
qualifications. WSTC, 270 Atlantic
Street, Stamford, Conn.
■' r
4
i
Production-Programming, otheru
Opportunity male copywriters. Somi
announcing. Submit samples. Box 363P
BROADCASTING . TELECASTING.
Newsman to become member of OhicJ
CBS affiliate station news staff. MustJ
have: experience in gathering and
writing local news and editing wirejf(ll
copy; ability to broadcast news in au-
thoritative and interesting manner. Wc
want a high calibre newsman capable
of joining a topnotch news operation
Send full background first letter. Nc
auditions until requested. Box 387P,j
BROADCASTING • TELECASTING.
Combination radio writer and producer;
capable of writing and producing
variety, documentary, dramatic andj
similar shows. Must have experience.;
Prefer man under 30. Excellent op-"!
portunity with large station in pro-
gressive southern city. In replying,
give details of education and experi-i
ence and enclose photograph. Box
406P, BROADCASTING • TELECAST -ji
ING.
Newsman— Gather, edit, write news.
Some announcing. $300.00 per month,
plus mileage. Photo, audition, re-
quired. Box 424P, BROADCASTING •
TELECASTING.
Program director — farm operation un-
der new ownership. Pays well for man|
who produces listenable shows, handles]
traffic and supervises announcers. [*
KMMO. Marshall, Missouri.
Production-programming copy writer. IP1
Your salary is $70 per week at this sta-
tion if you have had two or more years']
experience in turning out lots of sell-
ing copy for cross-section of small
market businesses. If you need a bet-
ter job at a better station get in touch;
with John Conwell, KNCM, Moberly,
Mo., immediately.
Outstanding opportunity for experi-
enced woman with programming back-
ground. Chance to plan musical pro-
grams for nation's top music, news and
sports station. Box A, WIND, Chicago.
Illinois.
IE-
Situations Wanted
Managerial
)ral
If you're building a new station, or IRC
want to revitalize an old one, I can
bring along all or any part of a ver-
satile staff of one I've just sold, includ-
ing engineers, announcers, salesmen,
writers. Have been in radio 20 years aslfnar
executive and owner, doing most of myf
own selling and heading many civic!
organizations. Am interested in med-
ium-sized market. Box 396P, BROAD S
CASTING . TELECASTING. |
Manager. Network and independent:
experience. Good salesman, announcer.
First class license. Employed, avail-1
able 30 days. Prefer city over 30,000,
population. Box 416P, BROADCAST-
ING • TELECASTING.
General manager. Top administrator
and sales executive. Years of experi-
ence in sales manager jobs with major
companies, leading markets. Five years
sales manager with 5 kw in south's
largest market. Currently managing
Mutual outlet. Family man, BS and
MBA Degrees from all leading univer-
sities. Proven sales record which will
stand investigation. Best references.
Desire manager Gulf Coast, Virginia
West Virginia, Kentucky. Box 418P
BROADCASTING . TELECASTING.
Young family man, five years selling,
knows radio and wants a commercial
managership or high-paying sales posi-
tion in west. Box 459P, BROADCAST-
ING . TELECASTING.
Salesmen
Salesman experienced all phases radio.!5:
network and independent. First phone. |Ei
Presently employed, married veteran. |]<
West coast only. Box 440P, BROAD- 1^
CASTING . TELECASTING.
Announcers
Announcer — 4 years experience. All
staff duties. Friendly, informal DJ.
Intelligent news. Draft exempt. Box It;
318P, BROADCASTING . TELECAST.
ING.
Capable announcer with year's experi-
ence. Veteran, single. Prefers upper
midwest. Write Box 422P, BROAD-
CASTING . TELECASTING.
Situations Wanted (Cont'd)
Three-piece hillbilly band, headed by
experienced announcer, seeking job
with hillbilly station in south or south-
west. Very versatile, exceptionally
good, worth investigation. For details,
photo, tape write Box 352P, BROAD-
CASTING • TELECASTING.
[Combination man. Two years experi-
ence. All phases of station operation.
Married, draft exempt. Available im-
mediately. Box 357P, BROADCAST-
ING • TELECASTING.
Icomboman. Construction, sales, pro-
gramming experience. Now chief. Ex-
cellent voice. Available immediately
kor ripht salary. Box 383P, BROAD-
CASTING . TELECASTING.
inging announcer. Experienced, un-
■■' ' usual disc program. Qualified news-
'"' faster, sportscaster, and play-by-play.
WJjfeB Degree in radio. Presently em-
]™"vip)oved. Married veteran. Box 386P,
S 'BROADCASTING . TELECASTING.
Experienced announcer, MC. Strong
— ion music, news and sports. College
graduate, 25, single veteran. Prefer
«tli -northeast. Box 390P, BROADCAST-
:t ING . TELECASTING.
Versatile announcer, strong on play-by-
play, commercials, adlib and board op-
„ [eration. Seek position with sports-
man minded station. Draft exempt family
rnan. Box 392P, BROADCASTING •
TELECASTING.
— |-Announcer. Draft exempt, married,
■ritfl college background. Light experience
in announcing and promotion. Versed
-", in music. Box 393P, BROADCASTING
5&. TELECASTING.
.^ Qualified staff announcer with terrific
, sports delivery wants opportunity to
- learn play-by-play. College man, ra-
dio school graduate, one year experi-
I ence. Box 401P, BROADCASTING .
. TELECASTING.
( Announcer, first phone. Recent radio
school graduate, trained in all phases.
! Married, aged 25, draft exempt, will
■3i" travel. Available immediately. Box
402P, BROADCASTING • TELECAST-
"ING.
Announcer seeks opportunity to break
into sports staff, play-by-play and color.
Qualified for all staff assignments.
Draft exempt veteran. Box 403P,
BROADCASTING . TELECASTING.
Combination man. Four years experi-
ence. Third class license. Here's pro-
gram director, record, news and sports
,man. Presently employed. Prefer mid-
west location. Box 405P, BROADCAST-
ING . TELECASTING.
(Hillbilly DJ. Single 26 years. Old radio
school graduate. One and one-half
years experience as staff announcer,
,want change to hillbilly DJ. Play vio-
lin; can MC hillbilly group. Present
employer will recommend. Prefer south
,or southwest. $75 minimum. Box 408P,
BROADCASTING . TELECASTING.
.Newscaster, editor. Currently featured
Lin regional network. Tape, history on
'request. Box 415P, BROADCASTING .
;' TELECASTING.
^Experienced hillbilly DJ, guitarist, 26,
Ijsingle, clean living, control man, future
I engineer. Want better opportunities,
"presently employed. Box 423P, BROAD-
CASTING • TELECASTING.
Versatile announcer, two years — proven
record selling intangibles, allied field.
" Wants to return to first love — radio.
Eastern seaboard preferred. Box 425P,
( BROADCASTING . TELECASTING.
"Fourteen years of radio for hire. Top
j mnouncer, excellent writer, good sales-
rnan, news-wise, program, promotion,
production, two years on Mutual, play-
3y-play sports. Married, 31, draft ex-
ampt. Presently program director. Solid
.references. Southeast preferred. Go
Unywhere. No "big time!" Just good
I permanent job with future. Salary
j.jpen, location primary. All inquiries
answered. Hurry. Box 429P, BROAD-
:ASTING . TELECASTING.
Versatile announcer. Single, excellent
•eferences. Available immediately. Pre-
:er south. Box 431P, BROADCASTING
TELECASTING.
\nnouncer with distinctive speech
raining. Young and experienced. No
)rson Welles but (1) good newscaster-
:ditor, (2) strong production back-
Iround, and (3) knowledge of TV writ-
ng and directing techniques. Disc on
equest. Box 434P, BROADCASTING .
TELECASTING.
Situations Wanted (Cont'd)
Versatile announcer experienced from
DJ to sports and everything between.
Presently employed at 1 kw independ-
ent. Married, 27, deferred. Desire re-
locate permanently in northeast. Per-
sonal interview only. Box 435P,
BROADCASTING . TELECASTING.
First phone. No station experience.
Technical school graduate. Married
veteran age 31. Box 437P, BROAD-
CASTING . TELECASTING.
Topflight sportscaster now available
due to live broadcast brought into
major league city, cutting games to be
broadcast in half. Best baseball refer-
ences. Major, minor league experience.
Box 442P, BROADCASTING . TELE-
CASTING^
Announcer. Intelligent news, good com-
mercials and disc work. Prefer New
York, New England area. Draft exempt.
Tape, details, myself available imme-
diately. Box 443P, BROADCASTING •
TELECASTING.
Announcer. Thoroughly experienced in
all phases: news, disc, shows, remotes.
Desires immediate employment. Night
turn acceptable. Excellent references.
Write or wire Box 444P, BROADCAST-
ING . TELECASTING.
Announcer. Experienced, veteran, sin-
gle, 22, neat, sober. Specialize morn-
ing DJ. Also news and sports. Have
done copywriting, programming; log-
ging. Ready to leave. Call in N. Y.,
AStoria 4-9038 or Box 445P, BROAD-
CASTING . TELECASTING.
Experienced young announcer desires
permanent position with topflight
station. Well versed in all phases:
DJ, news, etc. Free to travel. Draft
exempt. Single. State salary. Box 447P,
BROADCASTING . TELECASTING.
Experienced announcer. News, quiz
shows and staff. College graduate, sin-
gle, 27. Prefer northeast but all offers
considered. Two years commercial and
AFRS experience. Box 449P, BROAD-
CASTING . TELECASTING.
DJ with 15 years successful experience
desires change. Prefers east coast or
California. Available within two weeks.
Can handle himself as staff man or DJ
and can sell hard when necessary. His
own record library of over 18,000 rec-
ords. Personally acquainted with most
top musical personalities. Also has
Variety, Cash Box and Metronome
listings. Married? One child, reliable.
Salary not as important as opportunity.
Welcomes personal interview or audi-
tion. Box 450P, BROADCASTING .
TELECASTING.
Announcer with eight years experience
in all phases. CBS trained. Board, re-
motes. Box 451P, BROADCASTING •
TELECASTING.
Sports, news or combination post with
future sought by radio-TV director
doubling in publicity major unit na-
tional organization. Also interested in
promotion opportunity. Currently doing
sports part-time. Ex-newsman, col-
lege graduate, 33, veteran, good back-
ground, references. Box 457P, BROAD-
CASTING . TELECASTING.
Staff announcer. Morning man, five
years with NBC affiliate in midwest.
Part or full time in or near New York
City. Personal interview. Box 458P,
BROADCASTING . TELECASTING.
Topnotch experienced play-by-play
man, all sports. Highest recommenda-
tion present employer. P. O. Box 692,
Cedar Rapids, Iowa.
Boy from the farm desires start in
farm radio. Single, non-reserve, some
radio experience. BA Radio, MA.
Radio, agriculture minor. Master's
thesis on farm radio. Bill Arneson,
4408 West 34th Ave., Denver, Colorado.
Announcer, 6 years experience, 50 kw
experience, desires position as news-
caster or general staff. Minimum $85.00
anywhere. Bob Donaldson, Sam Davis
Hotel, Nashville, Tenn. until June 20th.
Mature top commercial announcer, five
years versatile experience. Superior
voice, technique. Mark Fidler, 3148
Wilson, Chicago. Irving 8-1681.
Selling commercials, news and DJ. Vet,
married, 32. Disc available. Kenneth
Johnson, 727 N. 21 St., Milwaukee.
Div. 2-4061.
Available immediately. Announcer —
operate board. Married, 28, draft ex-
empt. Will travel. Experience N. Y.
Bob Miller, 1141 Elder Ave., N.Y.C.
Tlvoli 2-4780.
To manager large station, sizeable mar-
ket looking for thoroughly experienced,
(minimum 5 years), dependable an-
nouncer with excellent voice, smooth-
ness, knowledge all phases radio, abil-
ity to adlib, MC convincingly, exempt
and be permanent, should contact Har-
vey D. Murphey, 153 Mount Joy Place,
New Rochelle, New York.
Situations Wanted (Cont'd)
Combo-program director. Three years
all phases at independent and Mutual.
GI, family. 24. Pleasing personality.
Hard worker. Doesn't drink or smoke.
Prefer Rocky Mountain states. TV.
Resume, disc available. T. S. Neilsen,
Lewiston, Utah.
Experienced combo man all phases.
Available vacation relief only. Com-
mercial voice, news, adlib. Tape on
request. Have car, first phone. July
open. Salary open. West only. Wire,
phone Vacation - announcer, KYOR,
Blythe, Calif.
Morning man, draft free, deep voice.
Plenty of knowhow. $60.00 minimum,
go anywhere. Phone 705-W, Morgan-
ton, N. C.
Salesman-announcer. Ten years exper-
ience, all phases radio. Started as an-
nouncer, worked into sales. Can do
play-by-play. Proven sales record.
Three years college, married, sober,
capable, thoroughly reliable. Refer-
ences, disc furnished. Presently em-
ployed but desire change. Go any-
where. Box 462P, BROADCASTING .
TELECASTING.
New York newspaperman (you'll recog-
nize byline I turned broadcaster — ex-
perienced, deep voice — wants newscast
ing spot with metropolitan station, part
or full time. Background includes spe-
cial events, announcing, commercial
copy and continuity writing. Box 463P,
BROADCASTING . TELECASTING.
Top - flight news - sportscaster desires
change to larger radio-TV market.
Nine years experience play-by-play in
all sports including hockey, ski-jump-
ing. Four years successful station
management. Married, children, 33,
exempt. Best references. Box 464P,
BROADCASTING . TELECASTING.
Announcer-control board operator, ac-
cent on DJ. Available immediately,
will travel, New York experience. Lon-
nie Padron, 520 W. 139th St., New York,
N. Y.
Announcer-engineer 1st phone, fine
strong voice. Experienced. Good DJ,
etc. Prefer middle-east. Write or wire
Dale Woodbine, c/o General Delivery,
Bridgeport, Conn.
Technical
Chief engineer to take charge of pro-
gressive broadcast and television sta-
tion in southwest portion of U. S., pre-
ferably California. 10 years experi-
ence (including construction) at 5 kw
directional. Extensive knowledge of
television circuits and techniques. In-
clude full information first letter. Can
interview about July 17. Box 343P,
BROADCASTING . TELECASTING.
Present chief engineer wishes to re-
locate. Wishes to stay in California.
Experienced in all phases of mainte-
nance and repair. Have car. Married
and very reliable. Wish permanent
location. Very good references. Box
354P, BROADCASTING . TELECAST-
ING.
Engineer. Married veteran with first
phone license. Six months experience
plus 2 years thorough radio, communi-
cations and TV schooling. Please for-
ward complete details in first letter to
Box 391P, BROADCASTING . TELE-
CASTING.
Experienced with first phone desires
AM or TV. Graduated from accredited
school. Box 409P, BROADCASTING .
TELECASTING.
Chief engineer. Six years experience
AM and FM. Desires chief position or
engineer large station. TV training.
Box 419P, BROADCASTING . TELE-
CASTING.
Chief engineer. Twenty years broad-
cast, five years television. Expe-
rienced operation, construction, plan-
ning television. Desire change to pro-
gressive station. $10,000. Box 426P,
BROADCASTING . TELECASTING.
Studio technician. August graduate-TV
Workshop, New York. All aspects stu-
dio operations. Will travel. Box 427P,
BROADCASTING . TELECASTING.
Engineer, experienced, single, 26, vet-
eran. Prefer southern New York, Penn-
sylvania but will travel. Available Sep-
tember 1. Box 435P, BROADCASTING
. TELECASTING.
Announcer-engineer, first phone. Fine
voice quality. Seventy-five minimum.
Ohio only. Box 446P, BROADCASTING
. TELECASTING.
Engineer-operator. Experienced con-
struction, maintenance, control room,
etc. Eastern states. Box 4S1P, BROAD-
CASTING . TELECASTING.
Situations Wanted (Cont'd)
1st phone, some experience. 24, single,
draft exempt, engineer only. Available
June 23rd. Write Alfred Lipschitz, 2112
Dorchester Rd., Brooklyn 2S, N. Y.
Production-Programming , Others
Program director: play-by-play. Ex-
cellent dee-jay. Six years of experi-
ence. Top references. Box 330P,
BROADCASTING . TELECASTING.
Employed continuity woman seeks ad-
vancement, air work. College graduate.
Disc, copy, on request. Box 356P,
BROADCASTING . TELECASTING.
Experienced program director for small
market AM station. Practical, working
executive with background that speaks
for itself. Excellent newscaster. Also
sell. Ten years radio-TV. Married.
Presently employed metropolitan sta-
tion. Seeks opportunity for versatility.
Midwest onlv. Box 400P. BROADCAST-
ING • TELECASTING.
Femme continuity writer, with two
years versatile experience including air
work is interested in position with defi-
nite future in programming or as wom-
en's director. Midwest only. Box 404P,
BROADCASTING . TELECASTING.
Radio-TV program continuity director.
Experienced-employed. My programs
attract audiences: my copy creates cus-
tomers; customers mean sponsors:
which means you'll be able to raise
my $5000 starting salary. Box 410P,
BROADCASTING • TELECASTING.
News director available immediately.
Top local news reporting, special events,
documentaries. Member NARND, SDX.
News background over past ten years.
Four and one-half years radio. Ohio
State graduate. Now with metropolitan
CBS affiliate. Top ratines. Telegraph
Box 411P, BROADCASTING • TELE-
CASTING.
Copywriter. Efficient, ambitious, ex-
perienced. Salary secondary to oppor-
tunity. For details write Miss Box 417P,
BROADCASTING . TELECASTING.
PD (genuine!). Know programming, ad-
vertising, overall station operation.
Emoloyed. $5,000. Box 428P, BROAD-
CASTING . TELECASTING.
Program director, 29. Thoroughly ex-
perienced, family man with top refer-
ences. Disc or tape and resume on
request. Box 432P, BROADCASTING •
TELECASTING.
Program director. Five years experi-
ence as assistant PD. Capable of pro-
ducing rating results through effective
programming. Presently employed.
Married, family. Box 433P, BROAD-
CASTING . TELECASTING.
News writing wanted. Although short
on experience, sound background from
education, travel, interests. Now in
magazine work. 1951 journalism grad-
uate. Veteran, 25. Box 441P, BROAD-
CASTING . TELECASTING.
Promotion manager or assistant. Avail-
able July 1. 27. Family. 4 years agency
and media experience. Al Jones,
WNAX, Yankton, S. D.
Television
Situations Wanted
Managerial
TV station manager. Creative, prac-
tical executive experienced in all
phases of radio, TV, local station, net-
work, agency, time-buying, program-
ming. Four years heavy TV experi-
ence. Married, dependable with know-
how to make TV station pay off quickly.
Ability warrants good incentive deal.
Box 439P, BROADCASTING . TELE-
CASTING.
For Sale
Stations
$15,000 for controlling interest in estab-
lished 1,000 watt day timer located in
one of Ohio's rich industrial areas. Box
364P, BROADCASTING . TELECAST-
ING^
5,000 watt radio station in Picayune,
Mississippi for $70,000. Will accept cash
or terms. If interested, please write
Box 381P. BROADCASTING • TELE-
CASTING.
(Continued on next page)
For Sale (Cont'd)
Wanted to Buy
Help Wanted (Con't)
For Sale (Cont'd)
Southwest: 1000 watts. Nets $2,000
month. Ideal opportunity in fast-grow-
ing area. Box 388P, BROADCASTING
. TELECASTING.
Eastern fulltime independent. Single
station market. 60,000 population.
Controling interest 860,000. Box 453P,
BROADCASTING . TELECASTING.
Equipment, etc.
Two new GE 3 kw FM amplifiers; one
GE 250 watt exciter. All export packed.
Very reasonable. Box 384P, BROAD-
CASTING . TELECASTING.
TV equipment. Synchronizing gener-
ator; monoscope camera; camera con-
trols; monitors and push-button switch-
ing equipment for large or small sta-
tion. Owner ill, will sell at 50 percent
discount. Equipment new, export
packed. Box 385P. BROADCASTING .
TELECASTING.
GE, FM, studio link type BL-2A, com-
plete with transmitter, receiver, 2-dish
antennae, coax, 926 mgs.; cost $4200,
used two years. Changed studio loca-
tion eliminates need. Excellent per-
formance. Improve your fidelity to
compete with TV. Highest cash offer.
Box 421P, BROADCASTING . TELE-
CASTING.
Two Radio Music VL-1D vertical pickup
assemblies complete with spare head.
Never been used, Brush BK-403 tape
recorder Lingo antenna 194' 9" com-
plete with guys, lighting equipment,
and tuning unit. Box 448P, BROAD-
CASTING . TELECASTING.
GY250 Gates transmitter. New. Fall
1949. Fine to replace your oldtimer
rig with. KCNI, Broken Bow, Ne-
braska.
New Gates 21A antenna tuning unit.
New Gates model 24B lighting chokes.
Used MO 2765 rectifier. Also used VD
Rek-O-Kut cabinet, turntable, cutting
arm, head. Contact Chief, KDDD,
Dumas, Texas.
Complete one kilowatt station equip-
ment priced for immediate sale. RCA
equipment in service less than four
years. Also complete directional array
with four Wincharger towers, coax line
and phasing equipment. KROC, Roches-
ter, Minnesota.
Gates l-MO-2830 model BF-250-A FM
transmitter, HP monitor and antenna
complete. Excellent operating condi-
tion. Best offer accepted. Contact
Albert A. DeFilippo, c/o WAVZ, New
Haven 10, Connecticut.
200 foot Wincharger type 101 tower,
guys, insulator and flasher. WDOR,
Sturgeon Bay, Wisconsin.
One 640AA condenser microphone and
RA-1095 amplifier equipped with plug,
cable and suspension ring-$350.00. WJR,
Detroit.
1 kw, Gates. BC-1E transmitter for im-
mediate sale due to 5000 watts power
increase. Only 4 years old and in good
• condition with more than lOO^o tube
supply. Yours for S4.000. Contact R. A.
Dowling, WOOF, Dothan, Alabama.
RCA BFO, 68-B $275.00. RCA Dist. &
noise meter, $325.00. Presto model
"Y" disc recorder, mounted in cabinet,
S400. All excellent condition. WPAG,
Ann Arbor, Michigan .
RCA 308A field intensity meter with
portable power supply ex con recali-
brated. Very reasonable. Ray Oster-
busch & Son, Wheaton, Illinois.
Equipment, etc.
REL model 646-B FM receiver. Also
one GE 250 watt FM transmitter. Model
BT-l-B. Box 389P, BROADCASTING •
TELECASTING.
Wanted: Used equipment: Limiting
amplifier, console. Universal pickups
with preamplifiers, jack panel. Cabinet
rack, 1S'8 coaxial cable 51 ohm. Presto
turntables. Box 313P, BROADCAST-
ING . TELECASTING.
Ready to sell? Returning to east to in-
spect for purchase small station in
Middle-Atlantic states. Interested in
medium sized, non-metropolitan mar-
ket. Will pay cash. Not broker. You
will be contacted personally by pur-
chaser. Box 414P, BROADCASTING .
TELECASTING.
Used RCA 308A or B 120 to 18,000 kc,
cash or will trade Federal 101B with
broadcast loop. Also want 3C8A 120 to
550 kc loop only. Walter F. Kean, 1
Riverside Rd., Riverside, 111.
Miscellaneous
Needed: all types educational television
programs. If you have an idea for a
discussion group, lecture, dramatic
show, etc., write giving particulars to
Box 413P, BROADCASTING . TELE-
CASTING. Include costs, if possible,
number of persons required for pro-
gram, and as many details as are neces-
sary for clarification. All replies will
be kept in strictest confidence. Include
a stamped, self-addressed envelope if
material is to be returned.
FCC first-phone in 6 weeks. Both
residence and correspondence courses
available. Grantham Radio License
School, 706 North Wilcox, Hollywood,
California.
Help Wanted
Announcers
DISC JOCKEY
Top-Rated Independent. Excellent
opportunity for outstanding per-
sonality. Rush audition.
WNOR
Norfolk, Virginia
Technical
Operating engineers wanted for defense
radio project. Four station chief engineers,
four transmitter supervisors, four receiver
supervisors, 16 transmitter operators, 16
receiver operators, radio telegraph, radio
telephone. Advanced amateur license de-
sired but not necessary. Salary, $6,000
to S9.000 on a per diem basis. Travel
expenses paid. E. C. Page. Consulting
Radio Engineers. 600 Bond Building,
Washington, D. C.
Midwest Indeperademt
SHHhOOO.OO
One of the very successful midwest independents with
a consistent record of increases in gross and profits.
Ahove average plant and equipment. Delivered free
and clear plus more than 830,000.00 in cash and accounts
receivable.
Appraisals • Negotiations • Financing
BLACKBURN-HAMILTON COMPANY
RADIO STATION AND NEWSPAPER BROKERS
WASHINGTON, D. C. CHICAGO
James W. Blackburn Ray V. Hamilton
Washington Bldg. Tribune Tower
Sterling 4341-2 Delaware 7-2755-6
SAN FRANCISCO
Lester M. Smith
235 Montgomery St.
Exbrook 2-5672
CALIFORNIA VHF TV APPLICANT
We have:
1. Money
2. Local Ownership
3. Outstanding principals, tops in
this community
4. Knowhow
5. Good chance of getting grant
We don't have:
1. Broadcast experience
2. Ownership-management inte-
gration
We want:
One or two associates, persons of
unquestioned character and qualifi-
cations, with important broadcast
experience — preferably in TV — to
participate in ownership and man-
agement. Initial investment re-
quired (about l/20th of costs at-
tendant on prosecuting application,
hearings). Additional $23,000 in-
vestment if CP granted. Prefer
person who can devote substantial
time and take residence in area.
BOX 232P,
BROADCASTING •
TELECASTING
Equipment, etc.
New 250 w Transmitter
Used less than a week —
A real buy.
Write tor particulars.
KTRI
Sioux City, Iowa
I 1
5 KW TRANSMITTER
WESTERN ELECTRIC
High dependability — off the air only
89 minutes in past year. High sta-
bility— never more than 3 cycles off.
Includes tubes worth 92,230, most
brand new. Complete operating rec-
ords available. For engineer's opin-
ion, see George Lohnes, Munsey
Building, Washington, D. C. Will
take good 250 watt transmitter as
part payment. Send your offer or re-
quest for more facts to Joe Close,
WKNE, Keene, New Hampshire.
For Immediate SALE!
TV TRANSMITTER
Now in operation and
available for inspec-
tion
RCA TT-5A TV Transmit
ter, including:
1 set of new spare
tubes
control console
side band filter
duplexer, and other
essential equipment
(If interested, suggest
immediate attention as
equipment will be dis-
posed of as soon as
possible )
Write to: KPIX
Al Towne
Director of Engineering
San Francisco
Employment Service
EXECUTIVE PLACEMENT SERVICE
We have selected General, Com-
mercial and Program Managers ; Chief
Engineers, Disc Jockeys and other
specialists. Delays are costly; tell
us your needs today.
Howard S. Frazier
TV & Radio Management Consultants
728 Bond Bldg., Washington 5, D. C.
Employment Agency
Employment Agency
STATIONS
Although we are slow in meeting the heavy demand for combina-
tion men it is more and more possible for us to meet your needs
in such fields as: — Management, Sales, Production, Announcing,
and Straight Engineering.
COMBINATION ANNOUNCER-ENGINEERS:
Seeking to relocate? Write to us for Application Forms. Many
choice openings in your field. Our fee — ONLY one week's salary.
NO OTHER CHARGES.
17 East 48th Street, New York 17, New York
PL 5-1127 E. C. Lobdell, Licensee
Page 102 • June 16, 1952
BROADCASTING • Telecast)
fCC roundup
New Grants, Transfers, Changes, Applications
box score
On Air
AM Stations 2,350
FM Stations 633
TV Stations 108
SUMMARY THROUGH JUNE 12
Appls. In
CPs Pending Hearing
86 327 211
8
Licensed
2,331
581
97
587
. CALL ASSIGNMENTS: WPNX Phenix City, Ala. (Community Bcstg. Corp., 1270
•wWkc, 1 kw D); WARN Fort Pierce, Fla. (Hurricane Bcstg. Service, 1330 kc, 1 kw D);
WSPN Saratoga Springs, N. Y. (Spa Bcstrs. Inc., 990 kc, 250 w D); KSGA Redmond,
Ore. (Redmond Bcstg. Co., 1240 kc, 250 w unl.); WSSC Sumter, S. C. (Radio
Sumter, 1240 kc, 100 w unl.); KBRZ Freeport, Tex. (Brazosport Bcstg. Co., 1460
kc, 500 w D); WTND-FM Orangeburg, S. C. (WTND Inc., 102.7 mc [Ch. 274] ERP
e 4.1 kw), and KLBS Houston, Tex. (Trinity Bcstg. Corp., changed from KLEE).
(Also see Actions of the FCC, page 98.)
Docket- Actions . . .
OPINION AND ORDER
WTUX Wilmington, Del.— Port Frere
Bcstg. Co. By memorandum opinion
and order FCC granted petition for re-
hearing and other relief and supple-
ments thereto filed by WTUX directed
against FCC decision released Oct. 12,
1950 [B.T, Oct. 16, 1950], which denied
license renewal. FCC set aside decision
insofar as it denied renewal application
and granted renewal of WTUX (see
story this issue). Order June 12.
INITIAL DECISION
WHOL AUentown, Pa. — Allentown
Bcstg. Co. FCC Hearing Examiner Eliz-
abeth C. Smith issued initial decision
looking toward grant of 1230 kc, 250 w
fulltime. Simultaneously, Hearing Ex-
aminer Smith denied application of
Easton Publishing Co. seeking same
facilities at Easton, Pa. (WHOL is now
broadcasting under special authoriza-
tion on 1230 kc, 250 w fulltime, pending
conclusion of proceedings in this case
which was remanded to FCC by U. S.
Court of Appeals for D. C; see story
this issue.) Decision June 11.
Non-Docket- Actions . . .
AM GRANTS
Mobile, Ala. — The Gadsden Radio Co.,
960 kc, 1 kw daytime; condition. Es-
itimated construction cost $11,525. Prin-
X
FCC Actions
(Continued from page 99)
of license for regular period:
WCOV Montgomery, Ala.; KHUM
;Eureka, Calif.; WBHB Fitzgerald, Ga.;
KDEC Decorah, Iowa; WHAI Green-
field, Mass.: WFAK Memphis; WOKE
Oak Ridge, Tenn.; WJEJ Hagerstown.
Md.
APPLICATION RETURNED
WJXN Jackson, Miss. — RETURNED
CP to change trans, location, install
new trans, and change ant. system.
! APPLICATION DISMISSED
WKOX Framingham, Mass. — DIS-
MISSED mod. of license to change
main studio location.
June 12 Applications . . .
ACCEPTED FOR FILING
Modification of CP
WKOV Wellston, Ohio— Mod. CP
which authorized new AM to change
it. and ground system.
License for CP
WIPR Santurce, Puerto Rico — License
or CP which authorized change in
ans. location.
Extension of Completion Date
RACE Dallas, Tex.— Mod. CP which
authorized new AM for extension of
(completion date.
License Renewal
Following stations request renewal
"cense for regular period:
WWWB Jasper, Ala.; KSMA Santa
Maria, Calif.; KCRT Trinidad. Col.:
WPAX Thomasville, Ga.; WHIZ Zaines-
ville. Ohio; WHBQ Memphis; WCHV
Charlottesville, Va.
of
cipals include Cary Lee Graham and
Edwin H. Estes, who are licensees of
WETO Gadsden, Ala. (Original applica-
tion requested 1340 kc. 250 w fulltime,
B.T, April 9, 1951.) Granted June 11.
Menominee, Mich. — Green Bay Bcstg.
Co., 1340 kc, 100 w fulltime, engineering
condition. Estimated construction cost
$12,550, first year operating cost $54,000,
revenue $70,000. Applicant is licensee
of WDUZ Green Bay, Mich.
TRANSFER GRANTS
KCLF Clifton, Ariz. — Granted assign-
ment of license from Dwight Hawkins
musement Enterprises Inc. to Saguaro
Bcstg. Co. through formation of new
corporation, 50% of stock in which will
be owned by Dwight Hawkins Amuse-
ment Enterprises Inc., and 50% by H.
Chester Darwin, general manager of
KCLF, who will become president of
new corporation.
KPAS Banning, Calif.— Granted as-
signment of license from Byron-Wood
Motors, d/b as Pass Bcstg. Co., to Ken-
neth L. Colborn for $10,400. Mr. Col-
born is owner of The Center Inc., which
controls business property in Palm
Springs, Calif.
KD AC Fort Bragg, Calif.— Granted
assignment of license from Charles R.
Weller, receiver pendente lite of Men-
docino Coast Bcstg. Co., to Edward
Mertle, for whom court judgment has
been granted following conclusion and
settlement of partnership litigation,
during which time Superior Court of
Mendocino County appointed Mr. Wel-
ler receiver pending final court dis-
position of case. Mr. Mertle is owner
of Golden West Hotel, Fort Bragg, and
Welcome Inn Restaurant & Bar, Fort
Bragg.
KMOR Oroville, Calif.— Granted as-
signment of license from J. Steventon,
d/b as Oroville Bcstrs., to Oroville
Bcstrs., new corporation composed of
Mr. Steventon and two others. New
stockholders will pay about $7,751.55
for their interest.
KBLF Red Bluff, Calif .—Granted
assignment of license from Arvo
Haapanen and Victor Lahti, a partner-
ship, to Hal K. Shade for cancellation
and release of Tehama Bcstg. Co.'s ob-
ligations. Mr. Shade pays Russell G.
Frey, holder of Tehama Bcstg. Co.'s
promissory notes, $27,500, of which
$5,000 is paid at close of agreement and
remainder at $150 monthly for not
more than five years. Mr. Shade owns
30% of KNPT Newport, Ore., and is
general manager of H. W. Critchlow Co.
(syndicated radio sales), Red Bluff,
Calif.
WBIB (FM) New Haven, Conn.—
Granted transfer of control from The
Church Court Co. to Samuel Botwinik,
Louis Botwinik, Meyer J. Botwinik,
Norman I. Botwinik and William
Horowitz through stock transfer; same
individuals continue to hold propor-
tionate shares of stock. No actual
change of ownership or control, no
monetary consideration. Simultane-
ously, consent granted to assignment of
license to Connecticut Radio Founda-
tion Inc.
WCNH Quincy, Fla.— Granted ac-
quisition of control by Andrew B. Let-
son through sale of 320 out of 500 shares
of stock for $18,400. Mr. Letson is gen-
eral manager and chief engineer of
WCNH, and already holds 26% interest
in station; he will hold 78.2% of stock.
He also is applicant for new AM sta-
tion in Tallahassee, Fla.
KCLO Leavenworth, Kan. — Granted
assignment of license from Leavenworth
Bcstg. Co. to Cecil W. Roberts for $31,-
000. Mr. Roberts is owner of KREI
Farmington, Mo., KNEM Nevada, Mo.,
and KCHI Chillicothe, Mo., and is ap-
plicant for new AM station in Chanute,
Kan.
WUST-AM-FM Bethesda, Md.— Trans
fer of control from Harold S. Russell,
Parker W. Jones, Willard D. Egolf and
Carl J. Batter, who each hold 25%, to
same group, except that Mr. Egolf's
stock is retired, Mr. Jones' stock is
decreased to 0.46%, Messrs. Russell and
Batter's stock is increased to 40.57%
each and a new stockholder, W. Parker
Jones, acquires 18.40% interest. W.
Parker Jones is a Washington, D. C,
attorney.
KOBK Owantonna, Minn. — Granted
transfer of control from William F.
Johns Jr. to Myles H. Johns for $6,-
888.50. Myles H. Johns is president and
50% owner of Broadcasting Service
Inc., St. Paul, Minn., and a brother of
William F. Johns Jr.
KOB-AM-TV Albuquerque, N. M.—
By memorandum opinion and order
granted transfer of control from T. M.
Pepparday to Time Inc. and Wayne Coy
for $900,000 [B.T, June 2]. After series
of reorganizations, which will transfer
assets to Albuquerque Bcstg. Co., a
Time Inc. subsidiary, 50% interest in
station will be sold to Mr. Coy for $75,-
000, plus eight-year contract as gen-
eral manager at $26,000 per year. In
addition, Mr. Coy will remain con-
sultant to Time Inc. at fee of $24,000
per year. Time Inc. publishes Time,
Life, Fortune and other periodicals.
In memorandum opinion and order,
FCC said approval was subject to any
action which it may take to carry out
mandate of U. S. Court of Appeals as
set forth in ABC v. FCC; further, FCC
ordered denial of (1) petition of ABC
requesting dismissal of pending applica-
tion of KOB for mod. CP and for li-
cense, (2) request that mandate above
mentioned be carried out prior to action
on transfer application case, and (3)
request that Special Service Authoriza-
tion by which KOB is presently oper-
ated be rescinded.
WTRF-AM-FM Bellaire, Ohio— Grant-
ed relinquishment of negative control
from Thomas M. Bloch and Betty
Bloch Harris, co-executors of estate
of Jesse A. Bloch, deceased, and Gor-
don C. Dix and Albert V. Dix, to the
same parties plus Robert W. Ferguson
through a stock transaction.
KUGN-AM-FM Eugene, Ore.— Grant-
ed relinquishment of negative control
by O. E. Berke and P. R. Berke to
Ewing C. Kelly. The Messrs. Berke.
who each hold 25% interest, will sell
total of 5% interest to Mr. Kelly for
S4,602.91 (leaving them with total of
45% interest); in addition, Mr. Kelly
has option to buy remaining 45% in-
terest within the next two years for
$41,426.19 plus 5% interest from time
sale is closed. If Mr. Kelly does not
elect to buy remaining 45% within two-
year period, the Messrs. Berke have
option to buy 5% interest they sold to
Mr. Kelly for S4,602.91. Other 50% in-
terest of KUGN owned by C. H. Fisher
not affected in agreements between
the Messrs. Berke and Mr. Kelly.
KFDA - AM - FM Amarillo, Tex.—
Granted transfer of control from Gil-
more N. Nunn, J. Lindsey Nunn and
Gilmore N. Nunn, trustee, to Amarillo
Bcstg. Co. (a Delaware corporation),
which is owned equally by C. C. Wood-
son, Wendell Mayes, Charles B. Jordan
and Gene L. Cagle, for $240,000. Mr.
Woodson owns 95% interest in Brown-
wood Newspapers Inc. (Brovmwood
Bulletin) , Brownwood, Tex., and other
Texas and Florida newspapers; he has
oil and gas interests in Texas; he is
applicant for new television stations in
Austin, Tex., and Amarillo, and at one
time owned 50% interest in KBWD
Brownwood and KNOW Austin, 24%
interest in KRIO McAllen, Tex., and
WACO, Waco, Tex.; his interest in var-
ious AM stations was sold by 1950. Mr.
Mayes now is president and owns con-
trolling interest in KBWD and KNOW;
he had interest in KRIO and WACO
which was sold in 1949. Mr. Jordan was
associated with WRR Dallas for 20
years, last seven of which he was man-
aging director; he is now vice presi-
dent and assistant general manager of
Texas State Network and vice presi-
dent of KABC San Antonio, WACO,
KRIO and KFJZ Fort Worth. Mr.
Cagle is president, director and general
manager of Texas State Network, KFJZ,
KABC, WACO and KRIO; he also owns
34% of capital stock of Texas State-
Network, which in turn owns 100% of
capital stock of KFJZ, WACO and
KRIO; Texas State Network is applicant
for new television station in Fort
Worth.
WDVA Danville, Va.— Granted re
linquishment of control by John S.
Meade to Virginia-Carolina Bcstg.
Corp., through transfer of 22% of Mr.
Meade's 52% interest. Transferred will
be 3,550 shares of stock, of which 2,150
shares will be transfered to other stock-
holders and remaining 2,150 shares will
be transferred to Harry Meade and John
S. Meade Jr., Mr. Meade's sons.
KPUY Puyallup, Wash.— Granted as-
signment of license from Clarence E.
Wilson to partnership composed of Mr.
Wilson and P. D. Jackson, d/b as Ra-
dio Station KPUY. Messrs. Wilson and
Jackson are equal partners owning
KWCO Chickasha, Okla., KTMC Mc-
Alester, Okla., and applicants for new
TV station in Oklahoma City, Okla.
Mr. Jackson pays about S15.130 for his
interest in KPUY.
WTRW Two Rivers, Wis.— Granted
transfer of control from Two Rivers
Bcstg. Co. to Chris Hansen, fruit grower
and fruit farm operator; Charles Whit-
ford, also fruit grower and fruit farm
operator, and Wendell Hansen, trainer-
exhibitor of "Bertelles' Birds," for
$40,000 for 95% interest.
New Applications
AM APPLICATIONS
Richmond, Ky. — Richmond Bcstg. Co.,
1340 kc, 250 w fulltime. Estimated con-
struction cost $12,388, first year operat-
ing cost $60,000, revenue S80,000. Equal
V3 partners include J. W. Betts, gen-
eral manager of WFTM Maysville, Ky.;
Charles P. Clarke, farm owner, and
J. M. Finch Jr., Maysville building con-
tractor. Filed June 2.
Pontiac, Mich.— William R. Reed, 1460
kc, 500 w daytime. Estimated construc-
tion cost $15,556, first year operating
cost S90.000, revenue $105,000. From
1947 to 1951 Mr. Reed was administra-
(Continued on page 10i)
I^Cut
C0STJ
with rh(
SESAC
Transcribed Library
Broadcasting • Teiecastin,
• OVER 4000 MUSICAL SELECTIONS
• SCRIPTS • PROGRAM NOTES
• BRIDGES, MOODS AND THEMES
• DOUBLE-BARRELLED SALES AIDS
SESAC Inc., 475 Fifth Ave., N. Y. C.
June 16, 1952 • Page 105
FCC Roundup
(Continued from page 82)
tive assistant, U. S. Senate, Washing-
ton. Filed June 10.
Columbia, Miss. — Southwestern
Bdcstg. Co. of Mississippi, 980 kc, 500
w daytime. Estimated construction
cost $9,225, first year operating cost
S24.000, revenue $30,000. Principals, all
equal 1/3 partners, are: Louis Alford,
Phillip D. Brady and Albert Mack
Smith, who are equal partners m
WAPF McComb, Miss. Filed June 10.
Oxford, Ohio— Eugene Napier and
Richard Plessinger. 1090 kc, 500 w day-
time. Estimated construction cost $10,-
350, first year operating cost $23,000.
revenue $27,000. Equal 50% partners
are Eugene Napier, student at Stewart
High School, Oxford, Ohio, and Richard
Plessinger. serviceman for McFarland
Radio Service, Oxford. Filed June 12.
Raymondville, Tex.— Willacy Bdcstg.
Co 1470 kc, 1 kw daytime. Estimated
construction cost $23,350, first year
operating cost $36,000, revenue $40,000.
Principals are Kelly Bell (75%) and
J. C. Stallings (25%). Mr. Bell owns
KOSF Nacogdoches, Tex., and 50% of
KBRZ Freeport, Tex. Mr. Stallings
owns 25% of KBRZ. Filed June 2.
Keyser W. Va. — Glacus G. Merrill,
1270 kc, 1 kw daytime. Estimated con-
struction cost $19,970, fi'st year oper-
ating cost $21,000, revenue $38,000. Mr.
Merrill is president and treasurer of
WHAR Clarksburg, W. Va. Filed June 2.
FM APPLICATIONS
Jacksonville, Fla. — WIVY Inc., 93.7
mc (Ch. 229), ERP 3.256 kw. Estimated
construction cost $5,000, fi«t year oper-
ating cost $4,800, revenue $5,000. Appli-
cant is licensee of WIVY Jacksonville.
Filed June 4.
San Mateo, Calif.— San Mateo Junior -
College, 91.1 mc, 10 w. Estimated con-
struction cost $16,500. Non-conimercial
educational FM. Dr. Elon E. Hildreth
is president of San Mateo Jr. College.
Filed June 9.
TRANSFER REQUEST
KTOK Oklahoma City, Okla.— Trans-
fer of control from O. L. Taylor Co. to
Amarillo Bcstg. Co. for $225,000. Prin-
cipals in transferee include: President
Wendell Mayes (25%), president and
major stockholder in KBWD Brown-
wood, Tex., and KNOW Austin; 25%
owner of KFDA Amarillo; former part-
owner of KRIO McAllen, Tex., and
WACO Waco, Tex., sold in 1949. Vice
President C. C. Woodson (25%), 95%
owner of Brownwood (Tex.) Bulletin,
and other Texas and Florida newspa-
pers; he has oil and gas interests in
Texas; applicant for new TV outlets in
Amarillo and Austin, Tex.; 25% owner
of KFDA; at one time owned 50% in-
terest in KBWD and KNOW, and 24%
interest in KRIO and WACO; interest
in these stations was sold by 1950. Sec-
retary-Treasurer Charles B. Jordan
(25%), with WRR Dallas for 20 years,
last seven of which he was managing
director; now vice president and gen-
eral manager of Texas State Network
and vice president of KABC San An-
tonio, KFJZ Fort Worth, KRIO and
WACO; he is now 25% owner of KFDA.
Gene L. Cagle (25%), president and
general manager of Texas State Net-
work, KABC, KFJZ, KRIO and WACO;
owner of 34% capital stock of Texas
State Network, which in turn owns
100% of capital stock of KABC, KFJZ,
WACO and KRIO, and is applicant for
new TV station in Fort Worth; he also
is 25% owner of KFDA. Sale terms:
$10,000 in escrow, $140,000 cash at trans-
fer date, $75,000 promissory note to be
paid off by $1,000 monthly at 4% in-
terest.
APRIL-MAY FCC BOXSCORE
STATUS of broadcast station authorizations at the FCC:
New Program Firm
PILSBURY PUBLISHERS Inc.,
New York, has announced forma-
tion of a new television division
called Pilsbury Productions Inc.
Firm will package and distribute
both live and film TV programs.
It is located at 170 E. 79 St., New
York. Telephone is Trafalgar
9-9208. Larry Merchant, president
of the publishing firm, will be exec-
utive producer and Bob Blum,
formerly of NBC, is in charge of
directing and script editing. First
effort, a children's program, is be-
ing shown to agencies for presenta-
tion in the fall.
Page 104
— As
of April 30—
— As oi
May 31 —
AM
FM
TV
AM
FM TV
Total authorized
2,415
646
108
2,418
2,352
647 108
Total on the air
2,347
632
108
630 108
Licensed (all on air)
2,325
579
94
Construction permits
90
67
14
' 90
66 14
Total applications pending
Total applications in hearing
976
133
644
973
125 656
217
8
9
211
8 7
Requests for new stations
324
9
536
323
10 541
Requests to change existing facilities
209
13
53
208
16 64
Deletion of licensed stations
0
4
0
0
2 0
Deletion of construction permits
1
1
0
0
0 0
Sixth Report Taken to Court
(Continued from page 82)
which the 170-mile separation is
based." It notes WLWC in its ap-
plication to change from Channel
3 to Channel 4, as provided for in
the Sixth Report, proposes to use
a tower of only 436 ft.
"A reduction in height of only
a few feet below the 1,000-foot
permissible maximum would make
the allocation of Channel 4 to
Braddock entirely within the Com-
mission's standards as regards in-
terference, yet WLWC proposes
to use only 44% of the maximum
permissible height," the petition
continues, remarking that this de-
cision of WLWC "is obviously a
proper one in view of the size of
the Columbus market. It is equally
unlikely that any applicant for
the use of Channel 4 in the Pitts-
burgh area will be able prudently
to use a 1,000-foot tower."
The petition explains that "the
Pittsburgh metropolitan district is
irregularly shaped, having a maxi-
mum length of 62 miles and a
maximum width of 80.8 miles. It is
illogical, unreasonable and arbi-
trary to fix the site of this huge
metropolis at the exact pinpoint
of the latitude and longitude fixed
in its book by the Department of
Commerce for entirely unrelated
purposes."
Refusal Unjustified
"Accordingly," the petition con-
cludes, "the refusal to allocate
Channel 4 to Pittsburgh or to
Braddock is entirely unjustifiable."
The petition requests the court
to "remand to FCC the matter of
the assignment of Channel 4 to
Pittsburgh or Braddock, with in-
structions that by appropriate pro-
ceedings the FCC redetermine on
the basis of cogent reasons partic-
ularly related to the provisions
and purposes of the Communica-
tions Act of 1934 whether or not
Channel 4 may be assigned to
Pittsburgh or Braddock and that
the Commission publish its find-
ings, conclusions and order in the
premises."
The other court appeal respect-
ing the failure to add Channel 4
to the Pittsburgh area, filed by
WLOA, contends this action was
"arbitrary and capricious" because
such an allocation could be made
"in accordance with the Commis-
sion's Rules by changing the as-
signment" of WLWC from Channel
3 to Channel 10 (instead of Chan-
nel 4 as done) and changing
WBNS-TV Columbus from Channel
10 to Channel 4. Separation be-
tween Braddock and the transmit-
ter of WBNS-TV is 170 miles, the
allowable minimum, the petition
notes.
The WLOA petition points out
that in assigning Channel 4 to
WLWC, a co-channel separation
of only 159.043 miles results be-
tween WLWC and WWJ-TV De-
troit, whereas assigning Channel
4 to WBNS-TV would increase this
less-than-minimum separation to
162.9 miles.
"Permitting sub-minimal co-
channel mileage, separations in
favor of existing licensees and
permittees — which in itself con-
stitutes an arbitrary and unlawful
discrimination in favor of existing
licensees and permittees — does not
legalize the Commission's proposed
assignment of Channel 4 to WLWC
for two reasons," the petition as-
serts. These are: "(1) No existing
licensee or permittee is presently
authorized to operate on Channel
4 at Columbus and (2) the co-
channel separation of WLWC on
Channel 3 (from WDTV at Pitts-
burgh) of 162.459 miles would be
reduced to a co-channel separation
on Channel 4 (from WWJ-TV at
Detroit) of 159.043 miles."
The petition further asserts that
the "standard of notice established
by the Administrative Procedure
Act was not met in the television
rule making proceeding in view
of the entire lack of correlation
between the Commission's notice
of the technical standards on which
it proposed to base its allocation
of Channel 4 to WLWC and the
technical standards which is act-
ually adopted and used in the
Sixth Report. Thus, petitioner had
no notice that the co-channel as-
signment separation for VHF
channels in the Braddock-Colum-
bus area would be 170 miles rather
than 180 miles; or that 'reference
points' and methods of determin-
ing distances selected by the Com-
mission would involve distances be-
tween transmitters of existing sta-
tions and post offices of certain
cities."
Lack of adequate legal notice
fundamentally "derives from the
failure of the Commission to adopt
technical standards for television
stations before requiring interested
persons to plead to the Commis-
sion's proposed specific allocation
table of assignments of television
channels. " Petitioner's right to
"full and fair" notice and hearing,
WLOA asserts, "was debased in
this proceeding to a guessing gam
in which petitioner had, at it
peril, to guess which of the ir
finite possible technical standard
the Commission might adopt-
simultaneously with its decisio 6
on allocation of channels — and t
base its participation therein o
such a guess."
The WLOA appeal challenges th
legality of FCC's use of "assigi:
ment spacing" ( city - to - city
rather than "facility spacing
(transmitter - to - transmitter
WLOA argues the Sixth Repoi
therefore "elevates administrativ
convenience above the substantiv
standards of the Communication
Act and defeats the public intei
est."
'Reconsider Such Assignment'
The petition further challenge
the legality of the FCC sho^
cause order to change WLWC froi
Channel 3 to Channel 4 since
precludes comparative considerate
tion with the mutually exclusiv
request for Channel 4 at Brad |g
dock.
The petition asks the court t
"set aside and determine to
invalid" the Sixth Report in s
far as it denied the allocation o
Channel 4 to Braddock or i:
far as it modified the assignmen
of WLWC from Channel 3
Channel 4. WLOA asks the com- fas
to remand the matter to FCC "wit f
instructions to reconsider such a? ! I
signment on reasonable and law
ful grounds."
WISC appeals to the cour
respecting FCC's failure to
locate UHF Channel 21 for con
mercial broadcasting at Madiso
and failure to allocate VHF Char
nel 3 there for noncommercial edv
cational use. WISC earlier had pre ^:
tested the inter-mixture of VET t -
and UHF for commercial telecast -
ing on the ground it would preclud :
"truly competitive" commercif
service. The other two UHF chai~f':::
nels allocated there are Channel
27 and 33.
WISC contends FCC erroneousl;
considered its "objections to intei
mixture" in place of the station'
"comments" on the city-by-cit
allocation of channels at Madiso
and hence was denied full and fai
hearing.
FCC's failure to assign VHllj.:
Channel 3 to education at Madiso-
is attacked by WISC as being con
trary to the Commission's "avowe jr!
policy" to assign VHF to educa
tion wherever possible in a majo
educational center. "In 21 com
munities the Commission has re
served a VHF channel for educa
tional use where only one VH1 :
channel has been assigned. Thes
21 communities include 16 com |
munities in which UHF channel
were available for assignment t
educational use," the appeal ob |
serves. It asks that the matter b
remanded to FCC for reconsidera
tion.
Taking a position similar to tha jj
argued by WLOA, KVOL in its ap E
peal contends the Commission vie ;~
lated the Administrative Procedur
Act when it failed to give du
June 16, 1952
ROADCASTING • Telecastin
t:
??atj notice and full hearing on its un-
expected action assigning Channel
5 to Alexandria, La., instead of
'^Lafayette.
KVOL also attacks FCC's failure
to give adequate legal notice
through failure to adopt technical
flu ^standards before requiring the par-
ies to plead to the proposed table
lipf city-by-city allocations,
assig [] "Independent of considerations of
: ' lotice," the petition asserts, "FCC's
action favoring Alexandria since
it has a population of 35,000 while
Lafayette has only 34,000 is ar-
oitrary and capricious."
», KVOL Assertions
KVOL further asserts that Sees.
309(a) and 307(b) of the Commu-
lications Act have been violated by
FCC's Sixth Report since its pend-
ing application for Channel 5 can-
lot be considered with the chan-
lel removed.
"What the Commission has done
in its rule making proceeding,"
:*i KVOL asserts, "is to prejudge the
eliisivhetitioner's application without giv-
Nrag petitioner the opportunity of
presenting, by means of its right-
ist tlful hearing, all of the facts rele-
io i/ant to determining that the fa-
in sUilities requested by the petitioner
tion c would provide a fair, efficient and
in s|;3quitable distribution of television
ifacilities and has decided on the
oasis of inadequate and partial in-
nformation that Channel 5 should
toe used in Alexandria rather than
ifn Lafayette."
d lan|j In its appeal, WLAN contends
;hat FCC's show cause order
switching WGAL-TV from Chan-
nel 4 to Channel 8 unlawfully de-
Drives it of comparative hearing
>n its application for Channel 8.
Char i» ^ne Potion notes that the mem-
ja] £(j, (prandum opinion and order dis-
missed WLAN's protest of the FCC
proposal to switch WGAL-TV to
,I!hannel 8 on the ground that the
protest was filed before the final
issignment of the channel at Lan-
Jch a:
. ei; -
■ ne.
.Ijpaster and because WLAN's appli-
cation, in common with all pending
ipplications, would have to be
imended to conform with the new
hiles and regulations or be dis-
■ nissed.
tation i Fjnaj assignment of Channel 8
' ' here was described as 30 days af-
faWjer publication of the Sixth Re-
1,llalhort in the Federal Register, hence
I VLAN could amend its applica-
i VP ion and again bring up the ques-
Jadisc' ion of whether it was entitled to
omparative hearing with WGAL-
a?of Wy respecting Channel 8, the peti-
ii* ion recalls from the memorandum
i majo '.pinion of the Commission.
LI!! WLAN Argues
educa s WLAN's appeal argues that the
e yfll Commission "has arbitrarily failed
Thes 5 o consider all of the prayers for
$ elief" recited by WLAN in its
jjannelpetitions. "More particularly, the
ommission has failed to consider
jjl otphe matters of law involved in peti-
jiterbdioner's requests that (1) the order
jjjderap show cause (re WGAL-TV) be
et aside and (2) the petitioner's
pplications be accorded a compar-
tive hearing prior to any assign-
lent of Channel 8 to WGAL Inc."
WLAN contends the order to
how cause issued to WGAL-TV "is
CAPT. Willis Henry Belfz (r), former
RCA engineer, takes over as director
of the Naval Research Laboratory,
Washington, from Capt. Frederick
Raymond Furth, who, in turn, suc-
ceeds Capt. Beltz as assistant chief
of the Bureau of Ships for Electronics.
invalid to the extent that it pur-
ports to decide what WGAL-TV
shall operate on Channel 8, if that
channel is allocated to Lancaster,
in a rule making proceeding which
can decide only the communities to
which channels shall be assigned.
Any advance decision . . . that
WGAL Inc.'s subsequent applica-
tion for Channel 8 must be grant-
ed deprives any timely applicant
for the same channel at Lancaster
of its hearing rights under 309(a)
of the Communications Act and the
Ashbacker case."
Meanwhile, WLAN filed with
FCC another petition for compar-
ative hearing of its application
with that of WGAL-TV for Chan-
nel 8. The petition also asked that
WGAL-TV's license renewal ap-
plication, filed in late April, be in-
cluded in the proceeding.
WGAL-TV in turn filed with the
Commission its opposition to the
earlier WLAN petition for recon-
sideration. WGAL-TV asks FCC
to dismiss the WLAN request "be-
cause it does not set forth a single
reason which has not been previ-
ously considered by the Commis-
sion."
WGAL-TV charges WLAN "has
consistently in all of its subse-
quent actions and pleadings mis-
construed this type of proceeding
and has been attempting to con-
fuse and confound the issues."
WGAL-TV contends "it is to be
noted the Commission announced
at the outset that the proceeding
under the show cause order" res-
pecting WGAL-TV "was a pro-
ceeding under Sec. 303(f) and
312(b) of the Communications
Act. . . . This was not a pro-
ceeding under Sec. 309."
WGAL-TV further argues that
Peoples Broadcasting Co.'s peti-
tion for reconsideration, in addi-
tion to being repetitive, should be
dismissed because, in part:
(a) Peoples seeks for its own peculiar
and selfish reasons to discriminate
aeainst and reduce an existing licensee,
WGAL-TV, with hundreds of thousands
of dollars invested in its pioneering
operation in television over the past
several years, to the status of a new
applicant for a television station. In so
doing, Peoples seeks to destroy not only
the large investment of WGAL-TV in
television, but it also seeks to fore-
shadow and belittle the good-will and
prestige established by the pioneering
efforts of this licensee when the possi-
bility of financial returns from televi-
sion operations were vague and un-
known at the outset.
(b) Peoples forgets and fails to re-
iterate that its own engineer when tes-
tifying in its behalf at a hearing in this
proceeding, stated in substance that
Peoples was not interested in pioneer-
ing a UHF channel in Lancaster if a
VHF assignment was not available. . . .
Instead of seeking UHF Channel 21 now
available . . . Peoples prefers to: (1)
adhere to the policy announced in the
testimony of its engineer; (2) reiterate
its untenable position now finally de-
termined by the Commission as moot
and (3) continue to harangue and harass
an existing and pioneering licensee in
television, WGAL-TV.
(c) The prayer of Peoples is for a
reconsideration of the Sixth Keport and
Order, as well as the Memorandum
Opinion and Order. . . . Nowhere in
the petition does Peoples set forth any
facts or reasons outlining the necessity
or propriety for the reconsideration of
the entire Sixth Order of the Commis-
sion, with its many ramifications and
allocations covering the whole country.
Peoples request for a reconsideration
of the entire Sixth Order by the Com-
mission without any cited reasons
therefore is too frivolous to be worthy
of serious consideration.
Alexandria Broadcasting Co.,
new TV applicant at Alexandria
for Channel 11, in its opposition
and request for dismissal of the
petition for reconsideration filed by
KVOL, argues that if KVOL has
any right to have its application
for Channel 5 acted upon, then
Alexandria has equal right to con-
sideration of its bid for Channel 11.
The Sixth Report deleted Channel
11 from Alexandria, substituting
Channel 5.
Alexandria Broadcasting, an-
swering KVOL's claim of no prior
notice to the channel changes, ob-
serves, "There is no legal require-
ment of identity between proposed
regulations and the regulations as
finally adopted. Such a require-
ment would defeat the very pur-
pose of the rule-making proceed-
ing."
Petitions FCC
Since KVOL did not file com-
ments on the allocation proposals
within the deadlines set by FCC,
Alexandria Broadcasting comments
that KVOL appears to have "over-
stated its claim to procedural
rights."
Meanwhile, the State Radio
Council of Wisconsin, through Gov.
Walter J. Kohler Jr., last week
petitioned FCC to amend its alloca-
tion of VHF Channel 3 at Madison
so as to reserve the lone VHF
facility for noncommercial, educa-
tional use rather than UHF Chan-
nel 21 [B#T, June 9]. It is the
first of five petitions to seek re-
served allocation of VHF channels
for educational use also at Eau
Claire, Green Bay, LaCrosse and
Wausau. UHF channels are re-
served in those cities now.
In a brief, supplemental petition
to its earlier request for reserva-
tion of Channel 3 rather than
Channel 21, WISC last week also
points out that "the open and force-
ful statement of its position by
the State of Wisconsin now brings
its participation in these proceed-
ings into full accord with the Com-
mission's announced allocation pol-
icy" to reserve VHF channels
where possible in major education-
al centers.
In other quarters, more edu-
cators were reported working to-
ward use of reserved channels. On
Tuesday, joint sponsorship by sev-
eral counties of an educational TV
station in Tampa, Fla., where
Channel 3 is reserved, was ex-
plored by educators. Principal
speaker was Dr. I. Keith Tyler,
Ohio State U., JCET member.
One plan drafted by a committee
under the chairmanship of Denton
L. Cook, supervisory principal of
Plant City schools, calls for estab-
lishment of a five-county program
to divide the costs among the re-
spective counties. Construction cost
was estimated at about $250,000
with operating costs per year rang-
ing from $50,000 to $250,000 de-
pending on the hours of operation.
A similar area meeting was held
among local educational representa-
tives in Milwaukee on June 3 while
a like session is planned at Balti-
more June 19.
More than 100 Iowa educators
met June 9 at the WOI-TV studios
on the Iowa State College campus
at Ames to further explore the
utilization of television in enrich-
ing the school curriculum. The con-
ference was sponsored by WOI-
TV in cooperation with the Iowa
Department of Public Instruction.
Martha Gable, director of radio
and TV education in the Phila-
delphia public schools; Dr. Frank-
lin Dunham, chief of radio and
television, U. S. Dept. of Educa-
tion, and Richard B. Hull, Radio-
TV director of Iowa State College,
were featured speakers. Miss Gable
also produced a demonstration tele-
cast similar to those used in the
Philadelphia school system.
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IROADCASTING • Telecasting
June 16, 1952 • Page 105
McCONNELL SAYS TV
RIGHTS ARE CLEAR
NBC PRESIDENT Joseph H. McConnell, in
Friday evening address before North Carolina
Bar Assn. at Wrightsville Beach, N. C, urged
legal profession to use its great influence to
oppose any restrictions on television reportage
of matters of public interest. Mr. McConnell
said he recognized that there are proceedings
which "should be held in closed sessions to
protect the national interest or private rights.
"But," he declared, "where the public is
physically admitted, we must assume that
public attendance is proper. In these cases the
only limitation on the number of people who
can attend is a physical limitation. Television
gets rid of this limitation. It permits every-
one to attend. And we must stand on the basic
principle that wherever the public is admitted
the television camera should be admitted, so
that all can see."
WMAW NOW WCAN
WMAW Milwaukee has become WCAN, with
approval of FCC. Following transfer of station
May 15, call letters of 5 kw regional were shift-
ed. Station, ABC affiliate, operating on 1250
kc, was sold by Midwest Broadcasting Co.
stockholders, headed by Clifford Randall, to
group headed by Alex Rosenman, formerly vice
president of WCAU Philadelphia, and Lou Pol-
ler, owner of WPWA Chester and part owner
of WARL Arlington, for $235,000. Mr. Rosen-
man has taken over active direction of station
as president and general manager. He replaced
Jack Bundy, who resigned.
LUCY' BEATS WALCOTT
MILLION and half people in Chicago
in 500,000 homes saw Charles-Walcott
fight, which earned rating of 43.4, ac-
cording to June Videodex. First hour
rating of 46 slumped to 33.1 after pic-
ture and sound were lost. Also in Chi-
cago, Gen. Eisenhower had 3 rating on
Tuesday morning press conference from
Pentagon, 12.8 on Wednesday night Abi-
lene speech, and 7.2 on Thursday morn-
ing press conference. Chicago top 10 for
June were: / Love Lucy, 50.5; Charles-
Walcott fight, 43.4 ; What's My Line,
37.3; boxing on Wednesday night, 36.2;
Red Skelton, 36.1; Talent Scouts, 35.2;
Godfrey & Friends, 34.4; My Friend
Irma, 27.1; The Web, 26.5; Strike It
Rich, 26.1.
MARYLAND-D. C. STATIONS
HOLD SPRING MEETING
MEMBERS of Maryland-District of Columbia
Broadcasters Assn. opened two - day spring
meeting Friday at Ocean City, Md., with 60
members and wives attending.
Jack Surrick, WFBR Baltimore, president of
association, said medium hasn't even scratched
surface of promotional potentialities in show-
ing advertisers value of medium. He compared
broadcast advertising to promotional job done
by newspapers and magazines. Describing
work of new association, he said it obtained
passage of bill giving some measure of libel
protection in political talks but added that
political maneuvering had softened bill some-
what in legislature.
PEOPLE..
J. E. BAUDINO, vice president and general
manager, Westinghouse Radio Stations Inc.,
elected to BMI Board to serve until October, [
completing unexpired term of late Walter C.f
Evans, WRS president at time of his death l
May 28 [B»T, June 2].
RICHARD ASH, formerly with Getschal &!
Richard and Blaine Thompson Co., N. Y. ad-f
vertising agencies, has joined McGraw Assoc. J
that city, radio & TV program producers, as^
co-partner in charge of sales.
SYDNEY JURIN has been named nationalf
sales manager for Majestic Radio & Television,!
Div. of Wilcox-Gay Corp., N. Y., having for-*
merly served with Pilot Radio Corp. and Tele4
Tone Radio Corp. in similar capacity. To be irtl
charge of sales of company's radio and TV!
receivers, Mr. Jurin, along with Harold Ash-|
bach, Majestic vice president, has beguni
seven-week tour of major TV markets to pro-|
mote summer sales.
JAY RUSSELL, formerly DuMont TV Net
work publicity director in Pittsburgh, has
joined Sidney Koretz & Co., Newark agency,]
as director of radio-TV.
WILLOUGHBY (BILL) WALSH, staff mem-l
ber of DuMont TV Network's accounting de-|
partment since 1947, named network purchasing!
agent, succeeding late Roy Skaar.
ROLAND P. S. CAMPBELL, product man-|
ager in charge of Post Cereals sales and!
advertising, division of General Foods, joins|
Andrew Jergens Co., Cincinnati, in charge off
Jergens and Woodbury advertising and publicf
relations.
WILLIAM F. MILLER, for past year Newj
York sales representative for CBS - owned!
KMOX St. Louis, named general sales manager|
of network's WCBS New York, effectivel
today (Monday).
Progressive Party Challenges Sponsored Political Coverage!
LEGALITY of sponsorship of radio-TV
political coverage challenged by Progressive
Party Friday in letters sent to FCC and to
Attorney General McGranery. Letters also
accused networks of discriminating against
third party — they've scheduled 96 hours' cover-
age for each of major party conventions and 15
minutes for Progressives', spokesmen claimed
—and asked FCC to act before Progressives
convene July 4, 5, 6 (also see early story page
!i: 29).
Citing Westinghouse sponsorship of CBS
Radio-TV convention coverage, Philco's on
NBC radio and TV, and Admiral's on ABC
radio-TV, C. B. Baldwin, party secretary, told
attorney general that "sponsoring of these
programs" violates Federal Corrupt Practices
Act, and that "the conduct of these corpora-
tions constitutes a violation" of Hatch act.
Corrupt practices act, he said, forbids this type
of contributions or expenditure "in connection
with" a "political convention" . . . held to
select candidates. Hatch act, he continued,
i forbids purchase of goods or advertising if
proceeds of purchase "directly or indirectly
inures to the benefits of . . . any candidate . . .
or any political committee or other political
organization." Mr. Baldwin asserted:
"It is perfectly evident that the sponsorship
of these programs by these corporations, thus
\- making such extensive coverage of the con-
vention possible, will inure to the benefit of
Page 105 • June 16, 1952
both the candidates and the political organiza-
tions involved."
Mr. Baldwin also said "it is our understand-
ing that there is an implicit condition in the
contract between the networks and these ad-
vertisers that coverage on this program be
given only to the views and candidacies of
those on the Republican and Democratic ticket,
and that no coverage be afforded to the Pro-
gressive Party and its candidates." Such con-
dition, he told FCC, would violate political
broadcast section of Communications Act.
Letter, to attorney general, asking "investiga-
tion and prosecution," named NBC, CBS, and
ABC networks and their respective convention
sponsors. Letter to FCC, charging "dis-
crimination," said "all of the major networks"
had announced plans for full coverage of
TRUMAN STATISTICS
CAPITAL confusion hit new high last
week when President Truman, answer-
ing news conference query on stumping
plans, said U. S. has U7 million TV sets.
This tops B*T circulation figure by 30
million receivers. Wrapping it up, Chief
Executive said TV ownership shows how
prosperous nation has been in last few
years.
Republican and Democratic conventions but
that Progressives' convention will suffer "vir-
tual blackout" unless present coverage plans
are changed.
David Rein, Progressives' Washington at-:
torney, said party's reliance on equal-oppor-
tunity requirement of Communications Act got
strong support from FCC's recent decision up-
holding demand of William R. Schneider, St.
Louis attorney, who had entered New Hamp-j
shire and Oregon preferential primaries asj
candidate for GOP Presidential nomination,]
for time on CBS Radio Network [B»T, June
9, 2]. CBS Radio announced Friday its Presi-
dential Profiles series would be extended one
week to permit broadcast by Mr. Schneiderji
(Thurs., 10:30-11 p.m. EDT).
In other political coverage developments,
Robert C. Doyle, ABC producer and director,
was named executive producer for pooled por-
tions of Democratic and Republican convention!
pickups. He will be assisted by TV direct* i
named by each TV network covering conclaves^
Meanwhile, United Press announced that,
whereas, final details are yet to be worked outj
UP's coverage of Chicago conventions will call
for "record strength" staffing.
News for television station members will be §|
filed over special TV script wire, with film
coverage by United Press Movietone News to ||
be processed specially in on-scene plant (see j
story, page 95).
BROADCASTING * Telecasting
Interviewers found that Whitley County families listen to WOWO almost twice as
much as to all other stations combined
Newspaper Survey
Lesson in Midwest lime-
Develops Startling
Buying
Columbia City, Ind. — A mar-
ket survey of Whitley County,
Ind., recently completed by
the Columbia City Post, indi-
cates that Whitley County
families listen to WOWO 6
times more frequently than to
its nearest competitor . . and
almost twice as often as to
all other stations combined.
Since Whitley County lies
within shopping range of Fort
Wayne, it was expected that
Station WOWO would figure
prominently in replies to
the question "What stations
do you listen to most?" But
the preferences expressed
in the survey were even
more one-sided than had been
anticipated.
Listed in the survey were
2,232 families with radios and
only 40 without (better than
98% ownership).
This typical survey of a
typical county underscores the
fact that WOWO is simply
indispensable in reaching the
rich tri-state area centering in
Fort Wayne. A powerful signal
and popular programs . . aided
by continuing promotion
packed with local color. .
keep thousands and thousands
of sets tuned to the WOWO
wavelength, from the early-
morning Farm Show till post-
midnight sign-off. Availabili-
ties are limited, but WOWO
or Free & Peters will do then-
best to help you get the sched-
ule you want.
Fire Prevention Award
Again Won by WOWO
For outstanding public service
in Fire Prevention,the National
Board of Fire Underwriters has
again named WOWO the win-
ner of its Gold Medal award.
This makes a total of two gold
medals and two honor cita-
tions presented to WOWO by
the NBFU since 1945.
"Five Alarm Follies," a pup-
pet performance presented in
schools throughout the Fort
Wayne area, spearheaded
WOWO's 1952 fire prevention
activity.
WOWO
FORT WAYNE NBC AFFILIATE
WEST INGHOUSE RADIO
KYW • KDKA • KEX • WBZ • WBZA
STATIONS Inc
• WOWO • WBZ-TV
National Representatives, Free & Peters, except for WBZ-TV; for WBZ-TV NBC Spot Sales
BROADCASTING
TELECASTING
IN THIS ISSUE:
Cavalier renews
co-sponsorship of
"BROADWAY
TV THEATRE"
R. J. Reynolds Tobacco Co. picks up Cavalier option four
weeks ahead of time — to extend run through
summer— on television's top dramatic show. . . original
Broadway hits, presented live, five nights a week,
reaching more homes per dollar than any other TV drama.
WOR-tv
1440 Broadway, New York
LOngacre 4-8000
year
Go where there's GROWTH...
mWHAS/
FARMING IN KENTUCKY
IS BIG BUSINESS!
There's more to the Kentucky Farm Story than last
year's record crop ! There's the story of tractors and
trucks . . . 59,193 tractors were in use in 1950; an
increase of 142. 5-% over 1945! 50,032 farm trucks
were in use in 1950; up 102% over 1945! From
1939 to 1949, farm gasoline and other petroleum
fuel and oil purchases increased 410% . . . and
tractors in use were up 396% !
That's a lot of tractors, trucks and petroleum fuel !
FARMING IN KENTUCKY IS BIG BUSINESS!
GO WHAS/
No other station, or group of stations in this market can match the audience
delivered by WHAS . . . seven days a week; morning, afternoon and night.
WHAS farm programs have an average listenership 329% greater than
that of the next highest rated station. (Benson and Benson)
THE WHAS MARKET
105 Kentucky counties
25 Indiana counties
ASSOCIATED WITH THE COURIER-JOURNAL-LOUISVILLE TIMES • VICTOR A. SHOLIS, Director • NEIL D. CLINE, Sales Director
Represented Nationally by Henry I. Christal Co., New York, Chicago
WKMH GETS RESULTS!
1253 Orders from 18 Spot Announcements
(Letters Contained an Average of $1.75 for a Total of $2,192.75)
WHERE DID THESE ORDERS COME FROM?
79 Michigan Cities Including:
• Detroit • Ann Arbor
• Dearborn • Saginaw
• Pontiac • Flint
• Mt. Clemens • Bay City
• Monroe • Port Huron
36 Ohio Cities Including:
• Toledo • Lorain
• Fremont • Mansfield
• Sandusky • Fostoria
• Tiflfan • Norwalk
• Findlay • Cleveland
For Coverage of METROPOLITAN DETROIT
SOUTHEASTERN MICHIGAN and NORTHERN OHIO
I BUY
WKMH
7370 ON THE DIAL
5000 WATTS 1000 WATTS
DAYTIME * NIGHT
Affiliated with WKHM Jackson, Mich.
SEE YOUR LATEST PULSE AND YOUR HEADLEY REED MAN
Published every Monday, with Yearbook Numbers (53rd and 54th issues) published in January and February by Broadcasting Publications. Inc., 870 National Press
Building, Washington 4, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C, under act of March 3, 1879.
ad
KRLD-TV becomes a basic, inter-connected
member of the COLUMBIA BROADCAST-
ING TELEVISION Network.
Programs direct from New York, Los
Angeles . . . and the momentous Demo-
cratic and Republican conventions at Chi-
cago will be telecast by KRLD-TV.
See More on Channel 4.
DALLAS- FORT WORTH
VIEWING AREA
KRLD-TV
I. The best picture and audio signal in North Texas . . . Survey
of 750 Television dealers.
II. 1 0 out of the first 1 5 Television shows in the Dallas-Fort Worth
area are on KRLD-TV. Current Videodex. [individual station)
III. More local and retail advertisers than all other stations in
Dallas and Fort Worth combined. "Rorabaugh"
IV. Telephone Answering Services report KRLD-TV produces the
same number of calls in Fort Worth as Dallas, in proportion
to population.
V. Exclusive programming . . . KRLD-TV is the only TV station to
televise the great Columbia Television Network programs in
Dallas-Fort Worth and contiguous areas.
VI. Texas' Most Powerful Television Station on low Channel 4.
KRLOW
Page
Company, Exclusive Representative
John W. Runyon, President
Clyde W. Rembert, Managing Director
ROADCASTING • Telecast!
CLOSED CIRCUIT
PRESSURES of advertisers and agencies fol-
lower radio rates now being turned also
against proposals that daytime rates be
boosted as partial offset for widely expected
cuts in network nighttime charges. Group of
major agencies, who contend daytime charges
should be reduced, too, though probably not as
much as nighttime rates, is seeking permission
to appear and present arguments when CBS
Radio affiliates and CBS officials meet July 1-2
! to consider network radio problems. Another
request for "outside" participation — by NAR-
| TSR — was rejected by affiliates' group on
I theory these are in-the-family meetings.
I IS THERE change in Detroit affiliation of CBS
upcoming? CBS, it's learned, is making cover-
age survey of Detroit area presumably against
day it negotiates with WJR for contract re-
newal. Station gets network's highest rate —
I full rate minus usual sales commissions,
! amounting to about 50% of card rate. This as
j against maximum 37%% for major market
stations carrying full schedules.
DON'T WRITE off deal involving KMPC Los
• Angeles in not distant future. Transaction in
neighborhood of $1 million is entirely possible,
either with NBC which is only network not
owning Los Angeles key, or syndicate headed
by John McNeil, former ABC executive and
now with Doherty, Clifford & Shenfield, na-
tional advertising agency, or group headed by
Robert 0. Reynolds, vice president-general
manager and part owner of KMPC.
NEWS OF SALE of NBC's KOA Denver
may come any day. Network officials were
said Friday to be still undecided whether to
[ sell, but it was acknowledged they'd had
several "flattering" offers — one of which led
Financial Vice President Joseph V. Heffernan
to Denver for negotiations earlier in week.
Among bidders: Bob Hope and Denver Mayor
Quigg Newton, for one; Don Searle and Her-
bert Hollister (owners of KMMJ Grand Island,
Neb., and KXXX Colby, Kan.), for another
[Closed Circuit, June 9, May 19].
; BROADCASTERS in South have been alerted
I to plan of NABET-CIO to undertake "Opera-
tion Dixie" looking toward organization of
technical and programming staffs. Report
reaching them is that $300,000 war chest has
been established and that 35 to 40 organizers
will be assigned in area.
NEW TWIST to proposals for amendment of
FCC temporary processing procedure to get
big cities off bottom of city priority listing will
be suggestion that cities with applications in
hearing prior to freeze be given preference.
Pioneer applicants would gain indirect equity
at least for efforts. Request expected to be
made today (Monday), deadline for petitions
ij for reconsideration of Sixth Report lifting TV
freeze. Several other bids for rehearing also
j expected today (see page 63).
FURTHER evidence that TV towers won't be
major menace to air navigation — as feared by
aviation groups when FCC issued Sixth Report
heralding 2,000 stations and 2,000-ft. anten-
( Continued on page 6)
i; BROADCASTING • Telecasting
MARTIN QUITS CROSLEY,
JOINS GENERAL TELERADIO
DWIGHT D. MARTIN, vice president and
assistant general manager of Crosley Broad-
casting Corp., resigning to become vice presi-
dent of General Tire & Rubber Co.'s radio-TV
subsidiary, which today (Monday) officially
changes name from Thomas S. Lee Enter-
prises Inc. to General Teleradio Inc. Announce-
ment of his appointment by General Tele-
radio, being released today, does not specify
his duties except to say that he will be vice
president and general officer. He has been
especially active in TV.
General Teleradio is licensee name of WOR
New York radio and TV properties, which
were acquired by General Tire early this year.
New General Teleradio is incorporated under
California laws, encompasses all General
Tire broadcasting properties: Don Lee and
Yankee networks, controlling interest (about
58%) in Mutual, plus WOR stations.
K & E RESIGNS KELLOGG
KENYON & ECKHARDT, New York, Friday
resigned estimated $3 million Kellogg Co. ac-
count, effective Oct. 1. Leo Burnett Agency,
Chicago, is expected to pick up some of
Kellogg business since it already handles part
of it. It was understood that K & E may have
another cereal company to service in near
future.
BUSINESS BRIEFLY
PONTIAC HOUR SHOW @ Pontic dealers
signed for 15-week series of full-hour evening
shows, Pontiac Film Theatre, on WCBS-TV
New York, starting Tuesday (8-9 p.m.). Pur-
chase represents estimated $75,000 in billings.
Agency, MacManus, John & Adams, New York.
HARRIS MAY EXPAND # Harris Chemical
Co., Cortland, N. Y. (Fly-Ban insecticide),
currently in two-week radio spot campaign,
will expand to 40 or 50 markets if test is suc-
cessful. Marfree Agency, N. Y., is servicing.
NAME AGENCY # Economics Lab., St. Paul
(Soilax household cleaner and electra-sol dish-
water compound), names Scheideler, Beck &
Werner, N. Y., as its advertising agency. Ac-
count formerly serviced by Cunningham &
Walsh.
SWANSDOWN MAY EXPAND $ General
Foods, N. Y. (Swansdown cake flour), which
is sponsoring The Second Mrs. Burton on CBS
Radio (2:15 p.m., five times weekly), is con-
sidering possibility of increasing station line-
up or adding another network radio show to
combat competitors' increasing use of daytime
radio.
SEABROOK LOOKING $ Seabrook Farms,
Bridgeton, N. J. (frozen foods), through its
agency, Hilton & Riggio, N. Y., asking for
half -hour radio availabilities in about 110 mar-
kets. Campaign will start mid-August.
Without Discounts Network Sales Up
ADVERTISERS in May spent $28,696,746 for
time on national radio and TV networks, rise
of 7.9% over broadcast network time sales of
$26,598,029 in same month of last year, ac-
cording to figures released today (Monday),
by Publishers Information Bureau, which re-
ports its figures in terms of gross time sales,
calculated at one-time rate, before discounts
of any kind.
Combined gross of four nationwide radio
networks for May totaled $13,994,919, decline
of 15.6 percent from May 1951 gross of $16,-
576,895. Concurrently, time sales of four
TV networks totaled $14,701,827 in May of
this year, increase of 46% over TV gross of
$10,021,134 for May 1951.
Network-by-network tabulations of PIB for
May and January-May, this year compared
with last, show:
NETWORK RADIO
May May Jan. -May Jan. -May
1952 1951 1952 1951
ABC $ 3,323,092 $ 2,991,227 $16,402,402 $14,664,888
CBS 4,989,424 6,745,098 25,036,805 32,958,144
MBS 1,820,521 1,510,818 8,628,653 7,668,217
NBC 3,861,882 5,329,752 20,475,920 25,260,843
Total: $13,994,919 $16,576,895 $70,543,789 $80,552,092
NETWORK TELEVISION
May May Jan. -May Jan. -May
1952 1951 1952 1951
ABC $ 1,501,148 $ 1,385,901 $ 9,434,888 $ 6,941,260
CBS 5,602,634 3,066,249 27,065,274 14,168,546
DuMont 775,063 662,646 3,740,274 2,496,088
NBC 6,822,982 4,946,338 35,162,947 22,495,292
Total: $13,994,919 $16,576,895 $70,543,780 $80,552,092
Month-by-month gross time sales for each
radio and TV network, corrected as of June 19,
follows :
NETWORK RADIO TOTALS TO DATE
1952
Jan.
Feb.
March
April
May
Total:
ABC
$3,301,479
3,177,970
3,355,715
3,244,146
3,323,092
$16,402,402
CBS
$5,161,397
4,788,507
5,154,077
4,943,400
4,989,424
MBS
$1,699,282
1,600,399
1,826,527
1,681,924*
1,820,521
NBC
$4,357,353
3,994,018
4,184,074
4,078,593
3,681,882
$25,036,805 $8,628,653 $20,475,920
NETWORK TELEVISION TOTALS TO DATE
1952
ABC
CBS
DuMont
NBC
Jan.
Feb.
March
April
May
$2,020,461
2,148,467
2,065,052
1,699,760*
1,501,148
$5,074,643
5,103,043
5,643,123
5,641,831
5,602,634
$717,148
748,544
760,593*
738,926
775,063
$7,259,307
6,813,549
7,320,358
6,946,751
6,882,982
Total:
$9,434,888
$27,065,274
$3,740,274
$35,162,947
Total
$14,519,511
13,560,894
14,520,393
13,948,063*
13,994,919
$70,543,780
Total
$15,071,559
14,813,603
15,789,126*
15,027,268*
14,701,827
$75,403,383
(*) Revised as of June 19, 1952.
for more AT DEADLINE turn page ^
June 23, 1952 • Page 5
Closed Circuit
THREE MORE PROTEST
SIXTH REPORT; FCC REPLIES
THREE MORE petitions for reconsideration
of FCC's Sixth Report to lift TV freeze were
filed with Commission Friday. FCC concur-
rently made public its reply to protest of
Pittsburgh Mayor David L. Lawrence respect-
ing failure of Commission to allocate more
VHF channels to that rugged terrain area
(see story, page 63). Letter includes new war
of words between Comrs. Robert F. Jones
and George E. Sterling.
Chesapeake Television Broadcasting Inc.,
Baltimore TV applicant, seeks reshuffle of
UHF channels there and in Harrisburg and
Reading, Pa., to make channels workable in
area. Firm points out UHF allocation in area
overlooks minimum spacing provisions and
contends site to south of city which meets
minimum separation prevents inadequate cov-
erage because of terrain.
WFOX Milwaukee, TV applicant prior to
freeze, seeks "same procedural and substan-
tive rights" on Channel 12 as it had on Chan-
nel 8, for which it went through hearing and,
when extra applicant withdrew, petitioned for
grant just days before September 1948 freeze
order. Otherwise, WFOX asks restoration of
four VHF channels there. FCC now assigns
three VHF (one reserved) and three UHF.
WJDX Jackson, Miss., challenges legality of
Sixth Report in establishing zone system and
wider spacings in Zone III than proposed in
earlier Third Report. WJDX asks modifica-
tion of order to switch city to Zone II and
permit allocation of VHF Channel 3 there.
FCC told Mayor Lawrence it couldn't com-
ment on VHF allocations at Pittsburgh since
case has been appealed to courts and is also
before Commission for reconsideration. Pitts-
burgh fared as well as other major cities in
priority list, FCC indicated. Comr. Jones,
however, in separate view charged letter con-
stituted amendment of processing procedure
since FCC said Group A and Group B applica-
tions would be processed simultaneously. Thus,
he argued, some Group B cities with multiple
services would get still more before Pitts-
burgh got second service or some Group A
cities got first service. Comr. Sterling, in addi-
tional view, opposed Comr. Jones' holding let-
ter constitutes no amendment of procedure
since simultaneous processing of A and B
applications was provided in Sixth Report.
ABC SIGNS EIGHT
SIGNING of eight new affiliates reported by
ABC Radio on Friday, bringing total to 336.
They were listed as:
KGPH Flagstaff, Ariz. (1230 kc, 250 w), owned
by Frontier Bcstg. Co. and managed by A. S.
Holm; KCLF Clifton, Ariz. (1400 kc, 250 w), li-
censed to Saguaro Bostg. Co. with Chet Darwin
as manager; KGAN Kingman, Ariz. (1230 kc, 250
w), owned by J. J. Glancy; KTBB Tyler, Tex. (600
kc, 500 w daytime, 1 kw night), owned by Black-
stone Bcstg. Co., managed by M. E. Danbom;
WGRA Cairo, Ga. (1300 kc, 1 kw day only), owned
by Grady Mitchell Bcstg. Co., managed by Jim
Honey; WDWD Dawson, Ga. (990 kc, 1 kw day
only), owned by Dawson Bcstg. Co., managed by
W. C. Woodall Jr.; WARN Fort Pierce, Fla. (1330
kc, 1 kwj, owned by Hurricane Bcstg. Service,
managed by Claude C. Tillman Jr.; WBCU Union,
S. C. (1460 kc, 1 kw), owned by Union-Carolina
Bcstg Co., managed by C. P. Stribling.
Page 6 • June 23, 1952
In this Issue—
Regular commercial sponsors are figur-
ing out how to adjust their schedules
to the disruptions that are bound to
be caused by radio-television coverage
of the political conventions. And the
Democratic Party has made contracts
for radio-TV network time next fall.
The political season is both help and
headache to broadcasters. Page 23.
NBC moves toward reintegration of ra-
dio and TV. Pat Weaver is put -in
charge of both radio and television net-
works, and Frank White becomes gen-
eral manager of both. Meanwhile,
CBS Radio affiliates committee, plan-
ning strategy for July 1-2 meeting of
all CBS Radio affiliates in New York,
swears to resist any rate reductions.
Page 27.
House passes McFarland Bill with some
important changes from version that
the Senate passed. One is an amend-
ment to make broadcasters immune
to libel suits arising from political
broadcasts. Some other discrepancies
between House and Senate measures
will have to be ironed out in joint con-
ference committee. Page 25.
Wise sponsors will buy both radio and
television, the "best unduplicated buy
an advertiser can make," Edward D.
Madden, NBC vice president in charge
of TV sales and operations, tells Amer-
ican Marketing Assn. Page 26.
Tall TV towers won't be the navigation
hazard that aviation interests first
feared they would be. A study in
preparation for the industry-govern-
ment committee investigating this
question shows that most new tele-
casters will not want to put up towers
tall enough to interfere with the air-
ways. Page 63.
TV applications and arguments over the
processing procedure proposed by the
FCC are on the increase. Commission
denies petition to amend its processing
plan and says it will stick with its
city priority listing. Page 63.
This week broadcasters will come to their
own defense in the radio-TV morals
hearings of the House subcommittee
which two weeks ago saw a demon-
stration of the "hootchie kootchie" by
a Congressman who said he had seen
it on TV. Page 38.
After-midnight broadcasting is attract-
ing listeners and sponsors. Here's a
special B«T report on 24-hour-per-
day radio broadcasting. Page 28.
Upcoming
June 22-26: Advertising Assn. of the West,
Olympic Hotel, Seattle.
June 23-26: RTMA Convention, Palmer
House, Chicago.
June 26-27: Virginia Assn. of Broadcasters,
Chamberlin Hotel, Fort Monroe, Va.
June 29-July 2: National Industrial Ad-
vertisers Assn., Palmer House, Chicago.
(Other Upcomings page 44)
( Continued from, page 5)
nas — contained in fact that nearly half of
1,200 communities assigned channels have pop-
ulations around 10,000. Such cities economically
can't support big power, tall tower stations,
observers point out. Statistics of towers cur-
rently planned also show minority above 1,000
ft. (see story page 63).
AMICABLE solution expected soon in only
major problem thus far tossed into lap of
NARTB Code Review Board. Details still un-
der wraps but it's known there aren't any,
necklines or morals involved.
LOOK FOR ANNOUNCEMENT this week
that one of major radio-TV set manufacturers
is making substantial grant to help noncom-
mercial educational television get off ground
on nation-wide basis, coupled with plan look-
ing toward raising multi-million dollar fund
for similar purposes through manufacturers
in number of fields.
SPACE accommodations for independent sta-
tions desiring to cover political conventions no
problem but cost factor poses obstacle. As with
networks, stations must bear facilities instal-
lation costs. National committees' formula
was to pro-rate costs based on number of in-
dies wanting in. Some have dropped plans,
however, with resultant higher tab for others.
Plan to parcel out space set off by sound-proof
curtains.
LAPFULL of political time lost by major net-
work when all its brass happened to be "in
conference" or "busy" while buyer cooled heels
in reception room, and finally went across
street.
THERE'S TALK that Harris subcommittee of
House investigating morals of radio-TV pro-
grams is thinking seriously of inviting adver-
tising and talent agencies to answer charges
of "offensive" performers and shows. Some
committeemen also understood to be impressed
with "dry" testimony regarding frequency
and "sell" of beer and wine commercials, want
to ask agency men who's responsible — they
or advertisers.
GENERAL FOODS, N. Y., through Young &
Rubicam, N. Y., late Friday was still trying to
clear daytime strip on CBS Radio for sponsor-
ship of Bing Crosby by Jell-O. Talent figure
said to be in neighorhood of $16,000. If radio
time not acceptable to all sides, GF-Crosby
negotiations probably will dissolve and adver-
tiser will be forced to start again with another
show.
STORM CLOUDS are gathering over FCC
proposal to relax transmitter operator rules,
permit remote operation of some transmitters
[B»T, June 9]. It's broadcaster vs. engineer
as comments begin to flood FCC, NARTB and
unions. Management says technical help is
short, wages forced disproportionately high.
Engineers, some seeking tougher rules, say
stations want cheap operation, bigger profits.
Watch for this argument against relaxation:
Unattended transmitters will be wide open to
enemy sabotage.
PRIVATE study of TV program sources under-
stood to show no network produces even half
of commercial programs on its facilities, with
one said to "own" less than 5%.
for more AT DEADLINE see page 98 ^
BROADCASTING • Telecasting
All It Took was a Hot Lick . . .
. . . And Joshua really "sent" Jericho— tumbling, that is.
KOWH swiped the page from history and tried it on the Omaha, Council Bluffs area.
Darned if it didn't work! Popular music "hath charms" . . . especially when served up
a la KOWH, garnished by program techniques that have placed KOWH first in the nation!
For an idea of how many walls are being penetrated by KOWH, glance at the below
Hooper share-of-audience chart averaged for October, 1951 -April, 1952, 8 A.M. -6 P.M.,
Monday through Saturday.
36.5%
Largest total audience of any
Omaha station, 8 A. M. to
6 P. M., Monday through Sat-
urday! (Hooper, Oct., 1951
thru April, 1952.)
% Largest share of audience, in
any individual time period, of
any independent station in all
America! (April, 1952.)
Sta. "A"
Sta. "B"
OTHER
STATION RATINGS
Sta. "C
Sta. "D"
Sta. ME'
n
O M A
imerica's Most Listened-to Independent Statii
General Manager, Todd Storz; Represented Nationally By The BOLLING CO.
BROADCASTING • Telecasting
Jjtne 23, 1952 • Page 7
BIG BUSINESS
AT WGY
Sponsors using WGY have the benefit of tremendous support
for their sales messages through the station's many promo-
tional activities —
AUDIENCE PROMOTION:
# WGY publishes Mike and Camera monthly and distributes it to
an up-to-date mailing list containing over 20,000 subscribers.
# Over 900 hard-hitting promotional announcements are sched-
uled each month.
# Over 10,000 lines of advertising are placed in Albany and
Schenectady newspapers each month.
# One minute movies of station artists are shown on WGY's
sister station — WRGB.
# Motorists on area highways have their attention called to the
station by seven 8' by 24' colorful scotchlited billboards.
# WGY artists are furnished with promotional postcards on
which they answer their large volume of mail.
# The complete WGY program schedule is carried in 14 area
dailies having a circulation of 332,934 and in three Sunday
papers with a circulation of 217,797.
9 Many remote broadcasts are conducted throughout the year,
including several from N.Y.S. Fair and County Fairs in the area.
MERCHANDISING:
# Dealer letters and postcards are mailed on request to 1436
grocers and 299 druggists.
WGY IS A TOP PROMOTIONAL BUY! The extensive
promotional activities insure a maximum audience for
all sales messages broadcast by this pioneer station
which serves 840,000 radio families in 53 counties in
Eastern New York and Western New England.
Represented by
NBC Spot Sales
A GENERAL ELECTRIC STATION
THE NEWSWEEKLY OF RADIO AND TELEVISION
Published Weekly by Broadcasting Publications, Inc.
Executive, Editorial, Advertising and Circulation Offices:
870 National Press Bldg.
Washington 4, D. C. Telephone ME 1022
IN THIS BROADCASTING
Agency Beat 14
Aircasters 60
Allied Arts 87
Editorial 52
FCC Actions 90
FCC Roundup 95
Feature of Week 20
Film Report 80
Front Office 58
New Business 18
On All Accounts 14
Open Mike 10
Our Respects to 52
Programs, Promotion, Premiums 84
Strictly Business 20
Telestatus 68
Upcoming 44
TELECASTING Starts on page 61
SOI TAISHOFF, Editor and Publisher
EDITORIAL: ART KING, Managing Editor; EDWIN H.
JAMES, Senior Editor; J. Frank Beatty, Earl B.
Abrams, Associate Editors; Fred Fitzgerald, Assistant
Managing Editor; Dave Berlyn, Assignment Editor;
Lawrence Christopher, Technical Editor. STAFF:
Harold Hopkins, John H. Kearney, Patricia Kielty,
John Osbon, Keith Trantow. EDITORIAL ASSIST-
ANTS: Pat Nickens, Don Mortimer, Jean S. Henry,
Hilda Toler; Gladys L. Hall, Secretary to the Pub-
lisher.
BUSINESS: MAURY LONG, Business Manager; Win-
field R. Levi, Sales Manager; George L. Dant, Adv.
Production Manager; Harry Stevens, Classified Ad-
vertising Manager; Eleanor Schadi, Ernest Ostro.
Joan Sheehan; B. T. Taishoff, Treasurer; Irving C.
Miller, Auditor and Office Manager; Eunice Weston,
Assistant Auditor.
CIRCULATION AND READERS' SERVICE: JOHN P.
COSGROVE, Manager; Doris J. Buschling, Ruth D.
Ebert, Ernest Kanelopoulos, Elwood M. Slee, Edward
McDonald.
NEW YORK BUREAU
_ 488 Madison Ave., Zone 22,
Plaza 5-8355; EDITORIAL: Rufus Crater, Neu>
York Editor; Florence Small, Agency Editor; Dor-
othy Munster, William Ruchti, Liz Thackston.
Bruce Robertson, Senior Associate Editor.
ADVERTISING: S. J. PAUL, Advertising Director;
Eleanor- ^R. -.Manning, „ Assistant -^to- Advertising Di-
rector; Kenneth Cowan, Advertising Representative.
) N. Michigan Ave., Zone 1.
CEntral 6-4115; William H. Shaw, Midwest Advertis-
ing Representative; Jane Pinkerton, News Editor.
HOLLYWOOD BUREAU
Taft Building, Hollywood
and Vine, Zone 28, HEmpstead 8181; David Glick-
man, West Coast Manager; Marjorie Ann Thomas.
TORONTO: 417 Harbour Commission, EMpire 4-0775
James Montagnes.
Annual subscription for 52 weekly issues $7.00.
Annual subscription including BROADCASTING Year-
book (53rd issue) $9.00, or TELECASTING Yearbook
(54th issue) $9.00.
Annual subscription to BROADCASTING • TELECAST-
ING including 54 issues $11.00.
Add $1.00 per year for Canadian and foreign post-
age. Regular issue 35c per copy; 53rd and 54th issues
$5.00 per copy.
Address Change: Please advise promptly, giving both
old and new addresses, to maintain uninterrupted
delivery.
Broadcasting * Magazine was founded in 1931 by
Broadcasting Publications Inc., using the title:
Broadcasting '—The News Magazine of the Fifth
Estate. Broadcast Advertising * was acquired in 1932
and Broadcast Reporter in 1933.
•Reg. U. S. Patent Office
Copyright 1952 by Broadcasting Publications, Inc.
m m m
50.000^^/(ilwatts
affiliated with fffi(j
Page 8 • June 23, 1952
BROADCASTING • Telecastin
FORECAST FOR ARKANSAS:
WEATHER !H(iil|§
POLITICS.. !ft%Jt
In this election year, something besides the weather is going to be HOT in
Arkansas! Folks down here like their politics at a boil and their politicians
"pouring on the heat"! It makes for more interesting elections just as it makes
for a more enlightened electorate.
^ With five men in the race for governor, with a Congressional seat at stake, with
other state, county and local offices being contested for . . . summer in Arkansas
will surely be "Hot and Unsettled"!
KLRA will cover the state political scene from all angles. Only KLRA with
the state's only full-time News Department (soon to be implemented with special
personnel), is in a position to fully report the news of politics as well as the usual
run of events.
Special coverage of the Democratic Primary on July 29, as well as the Run-Off
Primary on August 12, has been planned. The general election in November
will be covered by CBS on a national scale and by KLRA on a state-wide basis.
Gubernatorial candidates will be heard on special public service broadcasts as
well as paid political time. Significant, we believe, is the fact that the first guber-
natorial candidate to make his opening address chose KLRA alone of the Little
Rock stations to carry his message to Central Arkansas.
■jf The National Conventions of both parties will be completely covered by CBS
Radio under the sponsorship of Westinghouse. This is an ambitious coverage,
and Arkansas will be listening avidly, because the choice of both Republicans
and Democrats will be important to the people of Arkansas. KLRA, which has
proven itself "Arkansas's Listening Habit", is proud of the fact that it is "CBS
Radio for Arkansas".
So there will be no "summer slump" in listening to KLRA this summer (there
NEVER has been!) but advertisers with a message for this up-and-coming market
will get MORE VALUE than ever with a schedule on KLRA.
For the Complete KLRA Story Ask any 0. L. Taylor Company Office
10,000 WATTS DAYTIME
5,000 WATTS NIGHT
1010 KC • CBS RADIO
LITTLE ROCK
BROADCASTING
Telecasting
June 23, 1952 • Page 9
Chary of Charity
EDITOR:
Your report on "Free Plugs" in
the June 9 issue of Broadcasting
• Telecasting was welcome cov-
erage of a most irritating income
loss to radio stations and networks
■ — but it stopped short of the most
serious "steal" of all.
You failed to mention the fact
that one entire industry depends
almost entirely for its success on
radio — and spends only pennies for
paid advertising on the air while
pouring literally thousands into
newspapers and magazines . . .
and thousands more into the palms
of individuals on the talent pay-
rolls of the nation's stations.
Of course, I mean the phono-
graph record folks. For 25^' or less
— the manufacturing cost of one of
their discs — they can "buy" a mini-
open mike
3
mum of three minutes of commer-
cial devoted entirely to their prod-
uct. And when you hear some of
of the DJ's slobbering over a plat-
ter that arrived a day ahead of
the rest, you realize that the cash
value of these "commercials" runs
into staggering figures. . . .
The interesting thing about it
all is the fact that any group of
stations in a sizable area could
torpedo the whole "steal" in 30
days. All it takes is a little or-
ganized effort. No label mentions,
for example. Some judicious
"knocking" of pet releases. The
omission of a major label for a
month — from all stations, all pro-
grams. Tearing up all those "top-
ten" reports and those return post-
cards from the publicity depart-
ments. If that treatment doesn't
slam sales down and scare up some
fast, legitimate advertising dollars,
then our medium is no good in the
first place and the record people
are simply being charitable, send-
ing out all those "free" records!
It will be suggested that my in-
terest in this subject stems from
my connection with the transcrip-
tion library field. Not at all. Long
before I reached here, I was pound-
ing away at this "steal", in com-
pany with a lot of self-respecting
operators who learned long ago
that "you can't sell it if you give
it away."
Maurice B. Mitchell
Vice President
Associated Program Service
New York
FudcTs No Dud
Page 10 • June 23, 1952
EDITOR:
OUR COMPLIMENTS ON THE
SERVICE RENDERED
THROUGH "BUSINESS BUILT
BY RADIO." IF AVAILABLE,
PLEASE SEND AND BILL US
FOR 100 ADDITIONAL COPIES.
GEORGE M. BURBACH
GENERAL MANAGER
KSD ST. LOUIS
* * *
EDITOR:
Your dissertation on "Eustace
T. Fudd" really hits the mark and
certainly, in my estimation, should
take its place among the master-
pieces of radio promotion. . . .
John E. Bernhard Jr.
General Manager
WFOY St. Augustine, Fla.
EDITOR:
"Radio Is No Damn Good" . . .
is a fine job . . . handled with your
usual high quality . . . and should
be most effective.
What'll reprints run? . . . want
to use it as soon as possible.
Ralph J. Robinson
General Manager
WACE Chicopee, Mass.
* * *
EDITOR:
Congratulations on the collection
of radio success stories and the ex-
cellent form in which you have
presented them.
Can you please send me an addi-
tional 25 copies and bill us.
Del Leeson
Promotion Manager
KDYL Salt Lake City
* * *
War or Peace?
EDITOR:
I see in your June 9 issue that
you have declared a state of war
exists: "Research Wrangle — Niel-
sen, SAMS Battle." Please tell me
who invaded whom. All I know is
that we announced we were a going
business producing a very up-to-
date new kind of coverage service,
NCS.
There was a time when we had
hoped a single combined service
(Nielsen-SAMS) might have been
offered to the industry, but SAMS
preferred to fan the embers of a
once live BMB, rather than tackle
the real problem of answering radio
and TV's currently different prob-
lems on coverage and audiences. So
we went on alone to research the
problem and develop NCS.
Way back in B. B. (before Ba-
ker), BMB said no to personal in-
(Continued on page 16)
ROADCASTING • Telecasting!
Go Home-Town
with the
Yankee Home-Town
Food Show
These products are
featured regularly on
YANKEE HOME-TOWN
FOOD SHOW
AMAZO
CERTO
SURE-JELL
GLENWOOD RANGES
HABITANT SOUPS
LA CHOY PRODUCTS
LAMOUR COLOR COMB
SHAMP-O-PADS
LOG CABIN SYRUP
DAWN FRESH
MUSHROOM SAUCE
featuring
RUTH MUGGLEBEE
and
BILL HAHN
Yankee Home-Town Food Show is the sensation of New
England food shows — and for good reasons:
1. It's a great show featuring Ruth Mugglebee, Woman's
Editor Boston Record-American and Sunday Advertiser and
Bill Hahn, Yankee Radio and TV Personality —
Monday thru Friday, 1:15-1:45 P.M.
2. It reaches locally into more places where volume sales
are made than any other food show.
3. The merchandising plan is exclusive and distinctive in
New England. Renewals prove the high selling impact of this
show.
Go Yankee! Go Home-Town = — with the
Yankee Home-Town Food Show!
THE YANKEE NETWORK
DIVISION OF THOMAS S. LEE ENTERPRISES, INC.
B
21 BROOKLINE AVENUE, BOSTON 15, MASS.
ROADCASTING • Telecasting
June 23, 1952 • Page 11
Page 12 • June 23, 1952 BROADCASTING • Telecasting H
COVERAGE:
TOP TALENT:
RATINGS:
With 5,000 watts on 580 k.c. WGAC and
only WGAC blankets the twenty county, 500,-
000 population, four hundred million dollar
Augusta Retail Trading Area, with an average
daytime penetration of 71% and with 80%
more listeners than its nearest competitor
(Broadcast Measurement Bureau Study No. 2).
WGAC captures first place in 47 of 52 quarter
hours daily, Monday through Friday, 7 A.M.
to 8 P.M., in the Augusta Retail Trading Area
(Pulse, January 1952).
ADVERTISING:
More local and national spot advertisers spend
more money on WGAC than on any other
Augusta radio station.
MAIL PULL:
Always Augusta's top mail pull station, WGAC
demonstrated its marked superiority in this cate-
gory last Christmas when, to eliminate confu-
sion among the small fry all four Augusta radio
stations carried the same Santa Claus at the
same time. WGAC accounted for a fat 40%
of the total mail response:
WGAC 2,174 Letters
Station B 1,345
Station C 1,002
Station D 489
Right now? Typically, Busby's Bargain Block is
averaging 1,000 letters a week in response to
its Mystery Tune contest on WGAC.
WGAC's local personalities capture first place
in the 1952 Pulse ratings whenever they are on
the air.
1. Claude Casey and the WGAC Sagedusters
at 7:15 A.M., 12:15 to 1:00 P.M. and 6:30
P.M. daily.
2. Joyce Hay ward, who conducts Augusta's
only women's program, 1:15 to 2:00 P.M.
daily.
3. Hugh Grant, former U. S. Minister to
Albania and Thailand, and Augusta's only news
commentator, at 7:00 P.M. daily.
4. Warren Hites, WGAC's star newscaster,
at 7:00 A.M., 7:55 A.M., 8:30 A.M. and 12:00
Noon daily.
5. Farmer Chambers, Richmond County
Agent and Augusta's only farm commentator,
6:15 A.M. daily (not rated because of early
hour ) .
COMMUNITY ACTIVITIES:
WGAC, its personnel and its management are
active in nearly every phase of Augusta's civic
life. Included on its staff are the Chairman of
the Augusta Chapter of the American Red Cross,
the President of the Civitan Club, the Chairman
of the Hospital Entertainment Committee of
the Red Cross, the Campaign Chairman and
Treasurer of the Boys' Club of Augusta, the
Chairman of the Scrap Mobilization Committee
of the Augusta area and members of the Boards
of Directors of the Community Chest, the
Red Cross, Boys' Club, Kiwanis Club, the
American Businessmen's Club and the Mer-
chants' Association.
COMMERCIAL:
By any measure, by any yardstick, WGAC is
the Augusta area's first station. No matter what
measurement you prefer, we've got it. For re-
sults, use WGAC. For action, see our
NATIONAL REPS:
Avery-Knodel, Inc. — New York, Atlanta, San
Francisco, Los Angeles and Chicago.
audience, all
morning, in
Chattanooga than
the next two
network stations
combined/
Represented by BRANHAM
# # *
agency
M
ARVIN FRANK, executive vice president, W. B. Doner, Chicago,
elected president.
PENELOPE SIMMONS, radio-TV timebuyer, Federal Adv., N. Y., to
Foote, Cone & Belding, same city, in same capacity.
ROD McKENZIE, Sherman & Marquette Inc., N. Y., elected vice presi-
dent and account supervisor.
TED READY, radio-TV director, Lloyd Mansfield Co.,
to Pitluk Adv. Co., San Antonio, in same capacity.
NICHOLAS B. BJORNSON, Levenson Bureau, Phila.,
to Gray & Rogers, that city, in copy department.
RICHARD S. OLMSTED to Cecil & Presbrey Inc.,
N. Y., as assistant account executive. NORMAN WEX-
LER, Brooke, Smith, French & Dorrance, to C&P's
copy staff.
GAR W. YATES, vice president of Rogers & Smith, Chicago, and HOW-
ARD N. SMITH Jr. of Dallas office, elected to board of directors.
DUDLEY D. CARROLL, manager of N. W. Ayer & Son, Honolulu, re-
turns to Philadelphia office, replaced by JAMES P. SMITH. FRANCIS
M. WATERS, assistant to president, Assn. of National Advertisers, to
agency's New York office on public relations staff. DIRK A. WATSON
returns to latter office in radio-TV department after tour of duty with
Navy.
Mr. McKenzie
on all accounts
A BRIEF newspaper career on
the San Francisco Examiner
served as the portal for entrance
into the agency field for Maury
Baker, radio-TV director of the
San Francisco office of BBDO.
Born at Salt Lake City in 1915,
the son of a newspaperman there,
Mr. Baker was graduated from the
U. of California, but admits he
learned more as managing editor
of the informal Daily Califomian
than he did in the halls of learning.
His newspaper
work led to general
assignments and
beat work on the
Examiner. When
World War II began
slenderizing city
room staffs, he
joined the advertis-
ing department of
Associated Oil, and
shortly afterward
was appointed as-
sistant director of
public relations for
the western division
of the American Red
Cross.
After an interim
of three wartime
years as a commis-
sioned officer in the
China-Burma-India theater, he en-
tered radio with KGO San Fran-
cisco, ABC's owned and operated
station there. When ABC opened
its extensive television plant, Mr.
Mr. BAKER
Baker took over promotion and
publicity operations.
"The pace was fast, but the pre-
conditioning in so many fields has
come in mighty handy since I've
been with BBDO," Mr. Baker says.
He joined BBDO in June, 1951.
Not so much an account man
as he is a radio-TV specialist, Mr.
Baker works on all accounts at
present active in the broadcasting
media. These are Standard Oil of
California, Gallo Wine, Pacific
Telephone, MJB Cof-
fee and Circus
Foods.
In 1949, Mr. Baker
won a national
award for his pro-
motional and ad-
vertising activities
with KGO-TV. He
is a member of
Alpha Delta Sigma
and a long - time
member of the San
Francisco Press
Club.
Married in 1945,
he is father of two
sons, ages 6 and 1.
He lives in Palo
Alto.
Although Mr.
Baker is an en-
thusiastic booster of both radio
and television, he admits: "TV
grabbed me by the ears when ABC
first opened its San Francisco video
plant. It hasn't let go yet."
14 • June 23, 1952
BROADCASTING • Telecasting
beat
LEONARD H. RUSSELL, supervisor of research operations, Young &
Rubicam, N. Y., to Warwick & Legler, same city, as director of research
and member of plans board.
EARL WENNERGREN, William Kostka & Assoc., Denver (public rela-
tions firm), joins MacGruder-Bakewell-Kostka Inc., that city, as radio
director. He succeeds JOSEPH W. PALMER, who transfers to Oil In-
dustry Information Committee of American Petroleum Institute as
representative, that city.
PAUL BRILLMAN, Electrical Distributing Co., Portland, to Jame:
Emmett Adv., that city, as account executive.
RICHARD MARSHALL, junior account executive, Foote, Cone & Beld-
ing Inc., L. A., named media manager.
VINCENT P. BLACK, Perfex Corp., Milwaukee, to Grant Adv., Detroit,
as vice president serving as account executive on Chrysler Airtemp,
Udylite Corp. and Frederic B. Stevens Inc. accounts.
LEONARD S. NAURISON, Thomas & Delehanty Inc., N. Y., to S. R.
Leon Co., same city, as account executive.
DALE PLUMB, Vancouver (Wash.) Sun, to Showalter Lynch Adv.,
Portland, as account executive.
RAY McCAREN, account executive, Julian R. Besel & Assoc., L. A.,
to Clyde D. Graham Co., that city, in similar capacity.
FRAZIER NOUNNAN, J. Walter Thompson Co., Chicago, to Ruthrauff
& Ryan, that city, as director of public relations and publicity.
DONALD A. BENJAMIN, Geyer, Newell & Ganger, N. Y., to Grant
Adv., N. Y., to handle eastern area public relations for Dodge Div.,
Chrysler Corp.
ELIZABETH BEOHM, radio-TV writer, Sales Builders Inc., L. A., to
Milton Weinberg Adv., that city, as copywriter.
POLLY PREDMORE, Aerogram Studio, Hollywood, joins Blitz Adv.,
Portland, as chief copywriter.
JAMES SPILLAN, Benjamin Eshelman Adv., Phila., elected vice pres-
ident of Council of Adv. Clubs, Adv. Federation of America.
PHIL LAVEN, Tintair Co., N. Y., to Action Adv., Memphis, as division
manager supervising offices in central and mid-southern states.
SAM HERMAN, assistant copy chief, Gourfain-Cobb, Chicago, to copy
staff, William Hart Adler, that city.
RALPH WEINSTOCK, Ted H. Bell Co., Hollywood, to Consolidated
Adv. Directors, L. A., as account executive and head of sales and mer-
chandising staff.
FRANK E. CLARKE, Erwin, Wasey & Co., L. A., elected president of
Adv. Agency Production Managers' Assn. there. Named vice president
was WILLIAM M. CLARK, West-Marquis Inc. JOE HALL, The Mc-
Carty Co., is new secretary and GIL RICH, Martin R. Klitten Co.,
treasurer.
MORTON & CLYDE, Portland, changes to HENRY J. MORTON Co.
with sole ownership purchased by HENRY J. MORTON from VELMA
CLYDE, who has resigned because of ill health.
HIXSON & JORGENSEN Inc., discontinued San Francisco office with
accounts transferred to Los Angeles headquarters.
RUPERT ARNOLD Adv., L. A., moved to new headquarters at 439 S.
Western Ave. Telephone is Dunkirk 2-4409.
WMAL fS TV
THE EVENING STAR STATION IN WASHINGTON, D. C.
BROADCASTING • Telecasting
Open Mike
(Continued from page 10)
terviews (and it was my voice that
was used). There just wasn't a
well-trained available Nielsen field
staff that could tackle such a job;
and, anyway, it wasn't necessary to
get answers from non-owners, ra-
dio owners and TV owners in pro-
per proportions. Nor had anyone
developed the "family edit" to in-
sure full interview cooperation. But
times have changed.
NCS has to find all those missing
pieces of radio (and TV) listening
— in the living room, up in the back
bedroom and yes, out of home, too.
And we don't want any "forget-
ting" or "exaggerating." Our Au-
dimeter will help us there because
we have the perfect check in what
these machines record against what
the same homes report. The ma-
chines must be pretty good or NRI
and NTI subscribers wouldn't use
them for programs, far more de-
manding than circulation measure-
ments. And as for programs, Page
5 of our ballot only goes to a sub-
sample and isn't used for station
coverage anyway regardless of
what SAMS would like to think.
These trade press "wars" get
wearisome after 20 years. We have
a job of helping radio and TV and
that's battle enough. How about a
crusade instead of a civil war for
a change.
John K. Churchill,
Vice President,
A. C. Nielsen Co.
[EDITOR'S NOTE: Mr. Churchill, who
once was director of research of BMB,
is advised that if war exists, BROAD-
CASTING • TELECASTING did not
declare it.]
* * *
Thank-You Note
EDITOR:
At this time it is possible to
examine the results of our efforts
in obtaining cooperation from the
radio and television industries for
our 1952 crusade . . .
During the month of April, Can-
cer Crusade Month, and the early
part of May, into which the cru-
sade was extended, the radio net-
works gave us 346 appeals as com-
pared with 240 last year. For the
same period, the television net-
works gave us a total of 156 ap-
peals as compared with 135 last
year. We had three simulcasts, 12
radio and 18 television integra-
tions, and 10 advertisers using na-
tional spot radio gave us mentions
running well above 200. In radio
there were four network programs
devoted either completely or mostly
to the American Cancer Society and
in television there were seven fea-
in the public interest .
IN an all-out safety drive, WABJ
Adrian, Mich., 27 months ago en-
listed 13,000 students in 11 high
schools and more than 100 grade
tures . . .
The figures I gave above are for
network cooperation, but our field
representatives tell me of areas
throughout the country where it
was impossible to avoid hearing the
subject of cancer throughout the
month of April.
We are grateful to you for help-
ing us tell the industries of our
crusade and we are thankful to
the good men and women in radio
and television for helping so ad-
mirably in the fight to control
cancer.
Walter King
Dir. of Radio-TV
American Cancer Society
New York
schools in Lenawee County, award-
ing pennants and students' "safety"
buttons in the case of schools with
no accidents for a month. Weekly
Safety Quiz is recorded in various
schools for broadcast and Mon.-
Fri. Safety Story Lady promotes
safety.
* * *
Share-Ride Service
DURING transportation strike,
WGSM Huntington, L. I., secured
transportation to New York for
200 commuters through morning
disc jockey Bob Murphy, who acted
as intermediary between the strike-
bound Nassau-Suffolk commuters
and 53 car owners who offered
rides during the program's 6:15-
9:15 a.m. period.
Air Raid Instructions
AIR RAID test alert in Hartford,
Conn., found WDRC there ahead
of time with a mobile unit cruising
the streets giving instructions to
listeners on what to do when the
sirens went off. In the mobile unit
were Station Manager Walter
Haase, a civil defense public re-
lations official and announcer Leif
Jensen.
* * *
WBAL Aids Reunion
AFTER a 20-year separation, Navy
seaman Robert Phipps and his
father, Ralph Hamblin of Geneva,
N. Y., were reunited last Monday
on NBC-TV's Today (Mon.-Fri.,
7-9 a.m. EDT and CDT). Seaman
Phipps had written to news com-
mentator Archdale J. Jones of
Baltimore News - Post's WBAL,
seeking aid in locating his real
father, whom he had not seen since
his adoption as an infant by
another family. Knowing only that
Robert had been born 21 years ago
in Waterloo, N. Y., Mr. Jones en-
listed the aid of his radio audience
and followed tips until he located
Mr. Hamblin in Geneva, N. Y.
Until their belated introduction
during the program, neither Sea-
man Phipps nor Mr. Hamblin knew
the reason for his invitation to
appear on Today.
A TOP Testimonial
for a TOP Program
on the Midwest's TOP Station
An Agency Executive wrote WGN in May:
"I can say that without qualification that
the "M.J.B. Show" was the best participation
program that we used anywhere in the West or
Far West. In fact, he outpulled almost all of
the other 50,000 watt stations combined and
these stations were located in Cleveland,
Detroit, Los Angeles, Pittsburgh, Boston and
other important markets throughout the
country
^emem&en . . . radio sells more to more people for less . . .
and your BASIC BUY in the Middle West is WGN . . . delivering
the greatest coverage and the most homes reached per week*
Chicago 11
A Clear Channel Station ... t i f# « Illinois
Serving the Middle West
»00 Watts
720
MBS I ^ On Your Dial
Chicago office for Mlnneapolis-St. Paul, Detroit, Cincinnati and Milwaukee
Eastern Sales Office: 220 E. 42nd Street. New York 17, N. V. for New York City, Philadelphia and Bosto
Geo. P. HolHngbery Co.
Advertising Solicitors for All Other Cities
Los Angeles— 411 W. 5th Street • New York— 500 5th Avenue • Atlanta — 223 Peach Street
Chicago— 307 N. Michigan Avenue . San Francisco— 400 Montgomery Street
Page 16 • June 23, 1952
BROADCASTING • Telecasting
NBC's MEN IN THE NEWS: Henle
"I
love
politicians'9
Photograph by RALPH STEINER
Ray Henle has a long, sincere
and requited affection for the
political genus. It goes back to
his first years in Washington
and one of his first big political
stories — when President
Coolidge chose not to run. In the
intervening years, Henle has
covered every convention and
traveled extensively with each
president as well as candidates
Landon, Willkie and Dewey.
As editor-in-chief of Three
Star Extra, his understanding
of and continuing interest in
politicians stands him in good stead.
With Albert Warner as expert on
international affairs, Ned Brooks
covering domestic news, and Henle
on the Washington beat, the Sun
Oil Company's Three Star Extra
presents nightly the interpretations
of three experts — each working
in his special field.
Credit NBC with another unique
format for broadcasting news, and
credit NBC for having such
eminently able newsmen as Henle,
Warner and Brooks.
It's not easy to hold news leadership
in both radio and television as
NBC consistently does. It has to be
done the hard way — by having
a larger, more distinguished news
f oixe and by broadcasting more
hours of news every week. That's
why most people hear the news
first and hear more of it from NBC.
NBC radio and television
a service of Radio Corporation of America
IROADCASTING • Telecasting
June 23, 1952 • Page 17
Aft?. MUFFIN
is m/l/fym
ANYM
• We're not lisping, either
. . . when we say there's no
myth to Mrs. Muffin's cap-
turing the interest and im-
agination of "the younger
set" in New Orleans.
• Bright and early each Sat-
urday morning, young ears
are literally glued to their
radios (WDSU, of course)
between 8 and 9 o'clock.
During these sixty magic
minutes, Mrs. Muffin
weaves fascinating stories
... as well as giving tips
on health, safety, and
good deeds.
As proof of her magnetic
personality, recently Mrs.
Muffin received more than
6,000 letters during a sin-
gle week. If sales to the
"small fry" is your prob-
lem . . . Mrs. Muffin can
easily provide the solu-
tion!
• Don't ever be fooled by
myths ... let WDSU show
you real sales in the "Bil-
lion Dollar New Orleans
Market."
Write, Wire
or Phone Your
JOHN BLAIR Man
new business f^2
Spot
EMERSON RADIO & PHONOGRAPH Corp., N. Y., and PAN AMERI-
CAN WORLD AIRWAYS, to sponsor radio spot campaign in vari-
ous markets to boost sales of Emerson " Pan American" portable dur-
ing vacation season. Agency: Grey Adv., N. Y.
REV. PERCY CROSBY planning to place radio version of TV show,
Young People's Church of the Air, in Los Angeles, Chicago and Pontiac-
Detroit areas Monday through Friday. Agency : John Camp Agency, Ft.
Wayne, Ind.
INTERNATIONAL SHOE Co., St. Louis, adds 45 stations to lineup on
Howdy Doody, NBC-TV. Company bas 52-week contract for a quarter-
hour, adding the new list to its current 81 stations. Agency: Henri,
Hurst & McDonald, Chicago.
LYON VAN & STORAGE Co., L. A., starting Elmer Peterson and the
News on 13 NBC Pacific Coast radio stations, Tues., 5:45-6 p.m. PDT,
for 26 weeks from Aug. 5. Agency: Smalley, Levitt & Smith Inc., L. A.
GENERAL FOODS Ltd., Toronto (Swansdown flour), has started spot
announcements on a number of Canadian stations. Agency: Baker
Adv. Ltd., Toronto.
A/etwotk • • •
NAUMKEAG STEAM COTTON Co., N. Y. (Pequot sheets and pillow
cases), to sponsor Tuesday and Thursday segments of 15-minute Paula
Stone Show on MBS, Mon. through Fri., 10:15-30 a.m. EDT effective
July 22. Agency: Jackson & Co., N. Y.
KRAFT FOODS Co., Chicago, renews The Great Gildersleeve on NBC
from July 23 for 59 weeks, Wed., 7:30 p.m. CT. Agency: Needham, Louis
& Brorby, Chicago.
CHEVROLET dealers renewing Dinah Shore Show, Tues. and Thurs.,
7:30-45 p.m. on NEC-TV for 1952-53 season. Agency: Campbell-Ewald,
N. Y.
R. J. REYNOLDS TOBACCO Co. (Camel cigarettes), to sponsor Panto-
mime Quiz as summer replacement for My Friend Irma beginning July 4
on CBS-TV, Fri., 8:30-9 p.m. EDT. Agency: William Esty & Co., N. Y.
PROCTER & GAMBLE, Cincinnati, to sponsor Boss Lady as summer re-
placement for Fireside Theatre from July 1 on NBC-TV, Tues., 9-9:30
p.m. Agency: Compton Adv., N. Y.
■Qgencij -Op point men t& • •
IMPERIAL KNIFE ASSOCIATED Co., N. Y., appoints Wilson, Haight
& Welch, N. Y. Account executive is CHARLES B. H. PARKER.
WESTERN IRRIGATION Co., Eugene, Ore. (Dry-Lift drain valve),
and MEADOWLAND CREAMERY Co., that city, appoint Coleman Adv.,
Portland.
THRIFTY DRUG STORES, L. A., appoints William W. Harvey Inc., that
city, to handle vitamin products' advertising.
J. HENRY HELSER & Co., Portland (investment counselors), names
House & Leland, that city.
COBBLERS Inc., L. A. (women's shoes, bags), HOLLYWOOD STATE
BANK, Hollywood, and COMPUTYPER Corp., L. A. (div. Benson-Lehner
Corp., applied cybernetics, business machines), name Vick Knight Inc.,
Hollywood.
■fldjaeojale
RAYMOND K. MEFFEN, sales manager, Bymart-Tintair Inc, N. Y.
(hair coloring), named director of newly created professional division.
ALBERT M. BEHRENS appointed coordinator of all firm's advertising,
publicity and point of sale material.
DON HOYT, art-production department, Adolph L. Bloch Adv., Portland,
to Mixermobile Mfg. Co., that city, as advertising manager.
J. J. CURTIS, eastern regional manager, Johnson's Wax, named national
accounts manager to coordinate company's advertising and marketing
policies succeeded by R. W. GRIFFITH. G. O. POTTER of firm's Chi-
cago office, appointed national accounts manager in charge of midwest
and western areas.
Page 18 • June 23, 1952
BROADCASTING • Telecasting
RESULTFUL ADVERTISING
on the XL Stations Pays Big
Dividends Continuously.
KXL
PORTLAND
KXLY
SPOKANE
KXLF
BUTTE
KXLL
MISSOULA
KXLJ
HELENA
KXLK
Great Falls
KXLQ
BOZEMAN
New York 17, N. Y.
347 Madison Avenue
The Walker Company
Hollywood 28, Calif.
6381 Hollywood Blvd.
Pacific Northwest Broadcasters
San Francisco 4, Calif.
79 Post Street
Pacific Northwest Broadcaster
Chicago 1, Illinois
360 North Michigan
The Walker Company
Its Coverage
That Counts!
JjidtomA <&)dq&
Do you want to know whether
you can take a dog into Canada
on a hunting trip? Or the cost
of a hunting license in Ohio? Or
how to cook blowfish?
Or do you want to know how to
sell more fishing tackle and
hunting equipment, or beer, or
potato chips, or soft drinks?
If you have a product which ap-
peals to the outdoorsman, young
or old, man or woman, "Lud-
lam's Lodge" can answer these
questions.
In the 5-5:30 p.m. Saturday spot
on WRC for over a year, "Lud-
lam's Lodge" is now available to
national advertisers. Kennedy
Ludlam solves problems in the
field of outdoor sports for all his
listeners. He's also the man who
can solve your selling problems
in the Washington market — so
why not call your nearest NBC
Spot Sales office now for details?
IN THE NATION'S CAPITAL
YOUR BEST BUY IS
FIRST in WASHINGTON
5,000 Watts * 980 KC
Represented by NBC Spot Sales
Page 20 • June 23, 1952
feature of the meek
FIRST SHOWING of cars
"live" on television by a new
and used car firm in the Phil-
adelphia area is claimed by John
B. White Inc., Ford dealer there.
Capitalizing on the new WCAU-
TV studios' accessibility from
ground level, permitting cars and
trucks to enter the studios, the
White company initiated "live"
demonstrations in the commercial
portions of its news show a week
after opening of the WCAU cen-
ter [B*T, June 2].
The firm's advertising agency,
J. Cunningham Cox, reported the
"live" demonstrations televised
excellently with favorable con-
sumer reaction. Firm plans dem-
onstrations on all future shows.
Six cars, "television specials,"
are shown on each program, and
the firm thus can keep track of
-sales attributed to TV.
Keyed in this manner, the firm
Mr. Facenda, star of news program
sponsored by John B. White Inc.,
helps "sell" a new Ford during a
commercial.
has been able to keep track of sales
directly attributed to their TV ex-
penditures. A company spokesman
stated a "good number" of sales
have been traced to television, of
which the greater percentage were
used cars.
j£ strictly business
JACK HALEY
APPEAL to advertisers to join
the TV industry in raising
video's standards, made June
11 by NARTB Television Code Re-
view Board Chairman John E. Fet-
zer, probably will fetch a whole-
hearted approval from John W.
(Jack) Haley, advertising manager
of Narragansett Brewing Co. of
Cranston, R. I.
Head of the brewing firm's ad-
vertising since 1933, Mr. Haley this
year breezes through his 25th year
in radio. His associates tag him
"an extremely vocal proponent of
good taste in radio and TV."
He is proud of the several oc-
casions Narragansett and his other
clients have been honored for ex-
cellence of entertainment. Nar-
ragansett, with its heavy use
of radio and its pioneering adver-
tising on television making it one
of the biggest advertisers in New
England, received a certificate
Award of Merit from City College
of New York in 1947.
A Brown U. man (treasurer,
Class of 1919), Mr. Haley first ap-
peared on radio as commentator,
actor and commercial announcer on
a wide variety of local broadcasts
sponsored by firms with products
ranging from chewing gum to pub-
lic utilities.
He probably has established
some sort of a record by writing,
producing and being featured on
Rhode Island Historian, one of
radio's oldest commercial pro-
grams. Sponsored continuously by
the Providence Institution for
Savings, a Mutual Savings Bank,
from 1927 through 1949, the weekly
radio program was supplemented
only with occasional newspaper in-
stitutional advertising.
Radio scripts of the Historian
program have been printed in
pamphlet form and widely dis-
tributed to request mailing lists,
and four bound volumes still are
in demand at libraries and schools
— each has passed the 20,000
copies mark. Many have been
printed in Braille.
Mr. Haley is in national demand
( Continued on page 4.2)
Grandfather sure knew the
value of coverage. He didn't
take any chance of getting
burned . . . and speaking of
coverage, WBRE is the "must"
buy to reach this 3rd largest
populated market in Pennsyl-
vania. Yes, it's coverage that
counts and WBRE and only
WBRE can deliver this mining-
manufacturing market to you.
BROADCASTING • Telecatting
SAM SCHNEIDER
At the request of the Mutual Security
Agency of the United States Government, Sam
Schneider, KVOO Farm Director and President
of the National Association of Radio Farm Di-
rectors will head a delegation of his co-work-
ers on a six weeks' tour of Europe to help
establish a more effective farm radio service
on the continent.
An important part of Sam's work, in addi-
tion, will be to set up a GREENER PASTURES
PROGRAM modeled after the highly success-
ful KVOO Greener Pastures Program which
has already been adopted in several South
American nations.
Translations of this highly important and
effective plan* have already been made avail-
able to European farm directors in order that
they may be prepared to plan progressive
steps toward its accomplishment when the
American delegation arrives.
The success of the KVOO GREENER PAS-
TURES PROGRAM is a source of pride to us
and we are happy for the opportunity of shar-
ing it with our friends in South America and
Europe. The land is basic, whether here or
any other place in the world. Let's all work
to improve and restore it to its rich, original
beauty and fertility.
*Your copy of this important Program is free for the ask-
ing. Just address your request to KVOO or your nearest
Petry & Company office.
RADIO STATION KVOO
50.000 WATTS
N8C AFFILIATE
EDWARD PETRY AND CO., INC. NATIONAL REPRESENTATIVES
OKLAHOMA'S CREATEST STATION
TULSA. OKLA.
NBC AFFILIATE
OADCASTING • Telecasting
June 23, 1952 • Page 21
Like pork goes with beans
That's the way successful advertising goes with W-I-T-H in Baltimore! And how the
local merchants do know it! W-I-T-H regularly carries the advertising of twice as many of
them as any other station in town.
Here's why: W-I-T-H delivers more listeners-per-dollar than any other radio or TV station
in Baltimore. And this BIG audience, at such LOW rates, produces low-cost results!
W-I-T-H can do it for you too. Get in on this natural combination — low-cost, resultful
advertising and W-I-T-H. Your Forjoe man will give you all the details.
N BALTIMORE
TOM TINSLEY, PRESIDENT
REPRESENTED BY FORJOE AND COMPANY
Page 22 • June 23, 1952
BROADCASTING • Telecastinj
POLITICS ON AIR: $10 MILLION HEADACHE
Democrats Already
Are Buying Up Time
By JOHN OSBON
PACTS for "excellent time
periods" in radio and televi-
sion have been corralled by the
Democratic National Commit-
tee for the post-convention politi-
cal campaign, it was revealed last
week.
While actual sums were not
specified, it was learned that the
contracts involve "hundreds of
thousands of dollars" covering
basic time purchases on all major
radio-TV networks.
In announcing that contracts
have been signed, Committee Chair-
man Frank E. McKinney boasted
that the Democrats, for the first
time, had skirted time pre-emption
problems at a great saving to the
national committee — and incident-
ally minimizing the headaches of
network executives later on.
The purchases cover basic time
only on "all national networks" for
programs to be broadcast and tele-
cast starting next September and
ending just prior to the election
Nov. 5. The announcement came as
the committee accelerated its Vic-
tory Chest drive to raise funds for
In the feverish campaigning for the Presidential elections,
political broadcasting will play hob with commercial sched-
ules on radio and television throughout the summer and the
fall. Regular sponsors are already making plans to adjust
their spots and programs to the dislocation bound to be
made by the broadcasts of next month's political conventions.
And politicians have already entered the market to buy up
time next fall.
CHAIRMAN McKINNEY
... He beat commercial sponsors
to the punch
radio, television and other media.
Results for radio-TV funds thus
far have been gratifying.
Details were not available late
last week but will be released
shortly so Democratic officials can
coordinate state and local cam-
paign plans with the national
schedule. The Joseph Katz Co.,
Baltimore, has been instructed to
push ahead on programs.
Early Bird
"I believe we have secured ex-
cellent time periods which will
reach every city, every town, every
community and rural area in the
country," Chairman McKinney said.
"By moving early, we have saved
substantial sums of money. We
plan to see that this time is used
to achieve the maximum effect."
Thus, the contracts presumably
were signed with ABC, CBS and
NBC radio and television net-
works; with MBS, and with Du-
Mont Television Network. There
were some reports that commit-
ments will approximate $1 million,
give and take either way.
It was reliably learned the Dem-
ocrats had purchased 10:30-11 p.m.
Election Eve network segments.
Chairman McKinney pointed out
that choice time periods were ob-
tained early — "before commercial
sponsors have signed their fall con-
tracts." In a letter to Democratic
party workers, Mr. McKinney ex-
plained:
. . . By contracting for this time
now we are saving substantial sums
which in previous campaigns we have
had to pay to remove regularly sched-
uled sponsored shows to make way for
political broadcasts. This expense-
whatever amount it cost to produce the
program — was in addition to the money
paid to the network for the time.
To give you some idea of what kind
of money this involved, the produc-
tion cost of many top television shows
is as much as $40,000 or $50,000, over
and above the cost of the network time.
This year, however, we have secured
choice time periods on television and
radio before commercial sponsors have
signed their fall contracts. If we had
waited until late summer to sign these
contracts we would have had to pay
money running well into six figures
to remove sponsored shows in order to
get the same time we now have under
contract.
Mr. McKinney noted that the
Victory Chest drive [B»T, June 9]
"is off to a good start," although
most of the contributions have not
been large and "it takes a lot of
these contributions to meet the
high cost of radio and TV time."
In fact, the radio-TV appeal bids
fair to become "the most successful
campaign" the party has ever con-
ducted, he added.
The Democratic chairman as-
sured party workers that emphasis
on the radio-TV fund did not mean
"we are going to rely only on those
media." He proposed a "well-
rounded publicity and advertising
program, utilizing every medium
of communication to the maximum
that our legal campaign ceiling
will permit."
Fund Raising
Mr. McKinney referred to the $3
million ceiling imposed on cam-
paign expenditures during an elec-
tion year under the Hatch Act.
Early estimates placed radio-TV
funds for the Democrats at some-
where between $l-$2 million.
"We will be able to do a better
job in all [media] fields because
we are moving early to raise our
radio and TV fund to contract for
basic national network time," Mr.
McKinney observed. He called on
party workers to send in any con-
(Continued on page 97)
BROADCASTING • Telecasting
How Sponsors Plan .
To Meet Disruptions
By FLORENCE SMALL
AN ESTIMATED seven to
ten million dollars worth of
radio and TV spot announce-
ment schedules will be dis-
rupted by the networks' coverage
of the political conventions during
July, with agencies split in their
demands for either time-credit or
substitute ("make good") time, the
latter to be cleared with the agen-
cies in advance.
The situation derives from the
fact that the networks anticipate
that during the conventions' key-
note addresses and dramatic occa-
sions like the first balloting, cover-
age will not be interrupted for
station identification. However,
during predictable convention ac-
tion all the networks will strive for
at least half-hour breaks in ra-
dio of the usual 30 seconds dura-
tion and at least one break during
the hour in television.
Disappearing Spots
Thus, since the individual sta-
tion on the network will be able
most of the time to retain the 30
seconds for station identification,
that revenue will not be unduly af-
fected, but the stations still face
the loss of the quarter-hour spot.
One of the first radio station
representatives to query New York
agencies on the problem last week
was the O. L. Taylor Co. President
Lloyd G. Venard sent letters to the
agencies asking approval of a sug-
guested method to be used in
handling affected national accounts.
Mr. Venard's plan as expressed
in his letter suggested that "if
a national account is missed during
the convention, the station is to
run that announcement on the first
break that is open. If for instance,
an announcement is scheduled for
11 a.m. and is knocked out by the
convention, it would run at the
first open break."
Although it was too early for
Mr. Venard to have received com-
plete replies, B«T was able to spot
(Continued on page 30)
June 23, 1952 • Page 23
s
ATTENDING the National Assn. of Radio & TV Station Representatives' Spot
Radio Clinic luncheon in New York's Hotel Biltmore June 10 are (I to r):
Arthur McCoy, Avery-Knodel Inc.; C. L. Miller, president, C. L. Miller Co.,
honored guest; T. F. Flanagan, managing director, NARTSR, and Jones
Scovern, Free & Peters Inc.
LBS VS. MAJORS
Trial Date Now Jan. 79
THE EXPIRING Liberty Broad-
casting System was revived a bit
last week as a Chicago federal dis-
trict court judge set Jan. 19 as the
trial date in the network's anti-
trust suit charging conspiracy by
major league baseball clubs.
Liberty's Chicago law firm, Mc-
Connell, Lutkin & Van Hook, on
Tuesday requested and received a
January trial date. The early date
is expected to influence creditors so
they may agree to continuance of
the costly litigation.
Creditors of Liberty — to whom
almost $1% million is owed —
will meet in Dallas July 8 to select
the trustee in bankruptcy, who is
the permanent replacement for the
receiver. The receiver is William
J. Rochelle, Dallas attorney, who
may also be named trustee.
The trustee and creditors will
decide what disposition is to be
made of the baseball suit. Should
the network win a favorable deci-
sion, creditors would stand to col-
lect everything owed them. How-
ever, they might decide to drop
the suit because of litigation costs
and the possible time involved in
getting a decision. As it is now,
debts might be paid off at. the rate
of 10 cents on the dollar. Liberty's
liquid assets are unknown, but
presumably include accounts re-
ceivable from former affiliates and
equipment.
COPYRIGHT BILL
Senate Group Okays
BILL to broaden the Copyright Act
to protect recording rights of au-
thors of non-dramatic literary
works [B«T, March 31, 24] was re-
ported favorably last week by the
Senate Judiciary Committee. Bill
(HR 3589) is substantially the
same as the House-passed version,
which would require broadcasters
to secure the consent of the author
for airing.
Maximum damages of $100 are
permitted "where the infringing
broadcaster shows that he was not
aware that he was infringing and
that such infringement could not
have been reasonably foreseen."
Page 24 • June 23, 1952
HUMPHREY LAUDS
Talent on OPS Shows
PRAISE for patriotic services
donated by radio and film talent in
connection with radio programs of
the Office of Price Stabilization was
given by Sen. Hubert H. Humphrey
(D-Minn.). He paid the tribute to
their "patriotism and selflessness"
in response to charges that broad-
casters and artists were aiding OPS
"propaganda" programs.
Sen. Humphrey's statement, in-
troduced in the Congressional
Record, pointed out that the peo-
ple must understand the OPS pro-
gram to check inflation as well as
maintain and expand production.
He said:
I am confident that your contri-
bution of talent and time has the ap-
preciation of all Americans who fear
inflation and desire to protect their
economy. You and your associates
have been criticized by a small hand-
ful of my colleagues for assisting
your government. If helping your
government in its anti-inflation pro-
gram is to be considered controversial
and political, then I say that we are
only a step away from condemning
any individual who desires to help
his government carry out a program
enacted by law through Congress.
BAB CLINICS
Management Units Held
SERIES of Broadcast Advertising
Bureau clinics for station managers
and sales managers was held in the
East last week, with sessions at
Philadelphia, Baltimore, Washing-
ton and Richmond, Va. Kevin B.
Sweeney, BAB vice president, and
Jack Hardesty, director of local
promotion, made the tour.
Morning programs covered BAB's
internal operations, with presenta-
tion of income distribution and
jobs accomplished along with plans
for the rest of the year. These
plans include extensive advertising
and retail sales promotion drives.
Afternoon sessions were devoted
to sales discussions with station
sales and program executives. BAB
projects were described in detail.
DORLAND ASSETS
Liquidation Authorized
LIQUIDATION of the fiscal assets
of Dorland Inc., New York, was
authorized last week after the
agency, with liabilities said to be
$190,006, filed an assignment for
benefit of creditors in New York
County Court.
The authorization was given to
A. Alan Reich, attorney for the
assignee, at a meeting at which
32 of the agency's largest creditors
— among them WOR New York
($28,260) and the DuMont TV Net-
work ($25,000) — met to appoint a
committee of five creditors. They
are: Merrell Morgan, representing
DuMont Network, Chauncey H.
Levy, General Television-Radio ;
Muriel Henle, ABC; Joseph Lewis,
Bingham Photo Engravers, and
Leo M. Rogers, Rogers Engravers
Co.
The creditors' committee also
employed an accountant to go over
the books and report to the com-
mittee within a fortnight.
Among the questions for the ac-
countant to pursue are the rela-
tionships, if any, (1) among Dor-
land Inc., Dorland Adv. Ltd., and
Dorland International, and (2) be-
tween Dorland Inc. and the Wesley
Assoc. agency, which occupies of-
fice space with Dorland Adv. Ltd.
and whose staff includes Dorland
President Atherton Pettingell and
Executive Vice President Walter
Maas.
At the creditors' meeting, Eu-
gene Roth, attorney for Dorland
Inc. said that merchandising ac-
tivities of radio-TV division under
Harold Kaye were the main cause
of the agency's financial break-up.
He said Mr. Kaye was part owner
of some of the companies that were
delinquent in paying their bills.
Lewis Ullman, attorney for Mr.
Kaye, who was not represented at
the meeting, pointed out that in
a settlement back in March Mr.
Kaye paid Dorland Inc. approxi-
Clandesrine VOA?
IS THE Voice of America
violating the law of Japan?
The Japanese Foreign Office
and Radio Regulatory Com-
mission, according to news-
paper accounts, think perhaps
VOA and Korean language
broadcasts may run afoul of
Japan's electric wave law. A
section of that law stipulates
that no license for operating
a station shall be given to a
foreign country- But the U. S.
expressly demanded the right
of broadcasts when it nego-
tiated the security pact with
Japan. Nipponese authorities
hold the broadcasts are not
intended for U. S. forces there
but the local populace.
mately $15,000 and that there is
still a possible rebate of $2,000 or
so owed to Mr. Kaye by Dorland.
The original settlement of $15,000
was made, he said, after Mr. Pet-
tingell stated in a letter during the
Dorland-Kaye litigation that "we
may have been in error with re-
spect to the amount of $46,142.04,
which we asserted was due. . . . The
figure alleged now appears to have
been unduly large."
FRENCH SARDINE BUYS
Godfrey Show Segments
FRENCH SARDINE Co. of Termi-
nal Island, Calif., has bought two
weekly quarter-hours of the simul-
cast of Arthur Godfrey's morning
show on CBS radio and CBS-TV,
effective Sept. 2, bringing to 14
the number of 15-minute simul-
cast segments already sold for this
fall.
CBS-TV Network Sales Vice
President Fred M. Thrower an-
nounced the purchase of the simul-
cast on Tuesday and Thursday for
the firm's Starkist Tunafish prod-
uct, through Rhoades & Davis, San
Francisco.
Drawn for Broadcasting . Telecasting by Dick Wang
"Just think! In twenty minutes your appendix will be in practically
every living room in the city!"
BROADCASTING • Telecasting 6
HOUSE PASSES McFARLAND BILL
By EARL ABRAMS
FIRST major revision of the Com-
munications Act in 18 years is in
the hands of Senate-House con-
ferees this week, following passage
last Tuesday of the House version
of the Senate-passed McFarland
Bill (S 658).
Only major amendment adopted
on the House floor was a provision
to exempt radio stations from
damages for libel uttered by polit-
ical candidates or their authorized
spokesmen. This was offered by
Rep. Walt Horan (R-Wash.).
The same amendment would for-
b'd stations from charging political
candidates more than the com-
parable commercial rate.
Horan amendment was adopted
92 to 27, after the House defeated
by 59 to 37 an amendment offered
by Rep. Joseph P. O'Hara (R-
Minn.) which would have permit-
ted station operators to censor
candidates' speeches for defama-
tion and obscenity.
House also defeated by voice
vote an amendment by Rep. Harry
R. Sheppard (D-Calif.) to strike
the nrovision to forbid the FCC
to discriminate against newspaper
applicants "solely" because of
newspaper ownership.
Horan Amendment
REVISED Section 315 of the
Communications Act, adopted
by the House by a vote of 92
to 27 upon a motion by Rep.
Walt Horan (R-Wash.), is as
follows :
" 'Facilities for Candidates for
Public Office
*' 'Sec. 315. (a) If any licensee
shall permit any legally qualified
candidate for any public office
in a primary, general, or other
election, or any person author-
ized in writing by such candi-
date to speak on his behalf, to
use a broadcasting station, such
licensee shall afford equal oppor-
tunities in the use of such broad-
casting station to all other such
candidates for that office or to
persons authorized in writing by
"stftth other candidates to speak
on their behalf.
" '(b) The licensee shall have
no power to censor the material
broadcast by any person who is
permitted to use its station in
any of the cases enumerated in
subsection (a) or who uses such
station by reason of any require-
ment specified in such subsec-
tion; and the licensee shall not
be liable in any civil or crim-
inal action in any local. State,
or Federal court because of any
material in such a broadcast
except in case said licensee shall
willfully, knowingly, and with
intent to defame participate in
such broadcast.
" '(c) Except to the extent ex-
pressly provided in subsection
(a), nothing in this section shall
impose upon any licensee any
obligation to allow the use of its
broadcasting station by any per-
son.
" '(d) The charges made for
the use of any broadcasting sta-
tion for any of the purposes set
forth in this section shall not
exceed the minimum charges
made for comparable use of such
station for other purposes.
" '(e) The Commission shall
prescribe appropriate rules and
regulations to carry out the pro-
visions of this section.' "
This motion, and the debate pre-
ceding and following it, brought
the admission from the bill's man-/
agers — Reps. Oren Harris (D-Ark.)^
and J. Percy Priest (D-Tenn.) —
that the newspaper provision does {
not bar the FCC from turning down
a newspaper applicant if in its \
judgment a favorable grant would'
conduce to monopoly in the dis-
semination of news in the commu-
nity involved.
This is one of the provisions
which was believed to have been at
the root of the White House's ob-
jections to the McFarland bill, and
which led to its removal from the
House schedule two weeks ago.
[B*T, June 16].
Bill as passed by the House fol-
lows the general outline of the
legislation passed in February 1951
by the Senate with several impor-
tant differences (see summary of
principal points below).
Senate - House conferees are
scheduled to meet this week behind
closed doors. No major changes are
expected to be made in the McFar-
land bill, although it was said two
weeks ago that the FCC had
"reached" the White House which
had ordered that certain provisions
be "adjusted."
Fact that the only attempt to
"soften" the bill was made by Rerj.
Sheppard surprised industry ob-
servers. The four-and-a-half-hour
debate produced no opposition to
the bill. Most of the time was
spent on the newspaper section
and the political censorship amend-
ment.
Representing the Senate in the
conference committee are Demo-
cratic Sens. Ernest W. McFarland
(Ariz.), author of the bill; Edwin
C. Johnson (Col.), Lester C. Hunt
(Wyo.), and Republican Sens.
Charles W. Tobey (N. H.) and
Homer E. Capehart (Ind.).
Representing the House are
Democratic Reps. J. Percy Priest
(Tenn.), Oren Harris (Ark.), Ho-
mer Thornberry (Tex.) and Repub-
lican Reps. Charles A. Wolverton
(N. J.) and Carl Hinshaw (Calif.).
Agreement Seen
Little difficulty is expected in
"compromising" differences be-
tween the House and Senate bills.
Broadcast spokesmen are hopeful
that the provisions relating to sus-
pensions, cease and desist orders
and fines will be eliminated. They
also believe that the provision re-
garding the purchase of the appa-
ratus of unsuccessful applicants
for license renewal by the success-
ful grantee can be deleted. They
feel that the language of the Horan
amendment referring to political
charges will be clarified.
Spokesmen for major broadcast-
ers also are hopeful that House
conferees will accept the Senate
Also Libel Measure
provision eliminating the double
jeopardy clause.
Most spirited debate was on the
respective merits of the Horan and
the O'Hara amendments. The for-
mer, which was adopted, would ex-
empt broadcasters from liability for
libel uttered on the air by political
candidates or their authorized
spokesmen. The latter would have
permitted stations to censor polit-
ical speeches for "defamation and
obscenity."
The O'Hara amendment was de-
feated by a House which felt po-
litical candidates' speeches should ~?
be inviolate and that it was unfair ;
to station owners to require them )
to give time to political cand:dates
and forbid them to censor such 7
talks, while at the same time per-
mitting them to be sued for libel.
Adoption of the Horan amend-
ment evoked strong words from
Mr. O'Hara. After raising the
question of constitutionality, Mr.
O'Hara declared:
I do not believe, and I assure you \
I say this in all sincerity, that the
Congress of the United States could
pass an act which would exempt some-
one . . . from the libel laws, either
civil or criminal, of the States, and
that is just what you are going to be
passing on in this provision.
Adoption of the amendment drew ,
even stronger words from Rep. (
Clare E. Hoffman (R-Mich.) :
"This amendment ... is an in-
(Continued on page 36) j
Main Points in House Version of New Bill
SALIENT features of the McFar-
land Bill (S 658), passed last week
by the House and now the subject
of Senate-House conference, are as
follows:
Cease and desist orders, suspen-
sion of licenses, fines — House bill
gives FCC power to suspend li-
censes up to 90 days, issue cease
and desist orders, levy fines up to
$500 per day per infraction. This
is in addition to existing authority
to revoke licenses for cause.
Senate bill permits issuance only
of cease and desist orders.
Newspaper ownership — House
bill forbids FCC to discriminate
against newspaper applicants
"solely" because of newspaper
ownership or association. Senate
bill does not contain this provision.
Political broadcasts — House bill
exempts broadcasters from dam-
ages for libel uttered by political
candidates speaking over stations.
It also forbids stations to charge
more than the "minimum charges
made for use of such station for
other purposes" for political broad-
casts. Senate bill does not contain
these provisions.
Double jeopardy — Senate bill de-
letes that portion of Section 311 of
Communications Act which gives
FCC power to revoke licenses of
any licensee found guilty by Fed-
eral court of anti-trust violations
in radio or communications busi-
ness. House version does not touch
this provision, leaving this section
as status quo.
Separation of staff and Commis-
sioners— Both bills forbid staff of
FCC from consulting with or mak-
ing recommendations to Commis-
sioners regarding decisions - on -
cases before them. Both bills set
up a review staff whose only func-
tion is to digest evidence for Com-
missioners. Senate bill adds a legal
assistant to staff of each Commis-
sioner. House bill adds a "profes-
sional" assistant to staff of each
Commissioner. House bill is more
rigid than Senate version.
Action on cases — Both bills re-
quire FCC to reach final decision
on applications within three months
after filing on cases not requiring
hearings, within six months after
close of hearing on hearing cases.
Both also require full report to
Congress on cases not acted upon
which are on file for longer than
above periods.
Job jumping — Senate bill pro-
hibits any Commissioner from
representing a client before FCC
for one year after resignation. It
also applies to staff executives.
BROADCASTING • Telecasting
House bill does not include this
provision.
Declaratory orders — Senate bill
orders FCC to issue declaratory
orders only when requested. House
bill does not include this provision.
Sale of equipment — House bill
requires FCC to compel a success-
ful grantee to purchase equipment
of unsuccessful applicant when
latter ' is licensee of facility in-
volved. Senate bill does not include -
this provision.
Renewals — Both bills put burden
of proving that a licensee is not
qualified for renewal of license on
the FCC.
Hearing procedures — Both bills
require FCC to notify applicant
and other interested parties of time
and place of hearing and reasons
why grant cannot be made. Appli-
cant is permitted to object to FCC's
reasoning. If FCC, after reply of
applicant, still feels it cannot grant
application without hearing, it may
then set case for hearing.
Protests and petitions for re-
hearing— Both bills permit protests
against grants or petitions for re-
hearing to be filed up to 30 days
after a grant. Both bills also re-
quire FCC to answer protests or
petitions for rehearing within 15
days after filing.
June 23, 1952 • Page 25
COMBINED RADIO-TV SELLS BEST ""ft"*1
Mr. Madden
"BEST unduplicated buy an adver-
tiser can make is the combination
of radio and television," Edward
D. Madden, NBC vice president in
charge of TV
sales and opera-
tions, said Tues-
day in an address
before the Amer-
ican Marketing
Assn. meeting in
Cincinnati.
Citing Nielsen
figures on "an ac-
tual experience of
last year," Mr.
Madden reported
that an advertiser sponsored a net-
work radio program reaching 14.1 %
of all U.S. homes and a network
TV show reaching 7.9% of the na-
tion's homes, but with only l/10th
of 1% of all homes reached by
both programs.
Duplicated Audience
"The important thing here is
that the duplicated audience — the
number of homes reached by both
programs — is only 43,000 out of
almost 10 million homes reached
by the advertiser with this com-
bination," Mr. Madden pointed out.
"Radio," he declared, "has too
much basic circulation — and, in ad-
dition, secondary sets, portable and
auto sets — to be passed over. It
has too much grass roots penetra-
tion, too much advertising impact,
for it to be omitted from any ad-
vertiser's schedule."
Answering critics who have
charged TV with pricing itself out
of the reach of most advertisers,
Mr. Madden stated that "day or
night, television gathers an audi-
ence for the advertiser at an eco-
nomical cost per viewer. And its
price is low in comparison with the
cost of reaching people through
the older visual media."
He backed up these statements
with figures showing that an aver-
age NBC-TV sponsored evening
half-hour cost the advertiser $37,-
600 for time and talent and reached
11,192,000 viewers in 4,204,000
homes for an average cost of $3.36
per thousand viewers. The average
NBC-TV daytime half-hour, cost-
ing $15,100 and reaching 4,224,000
viewers in 2,057,000 homes, deliv-
ers viewers at the price of $3.57 a
thousand, he reported.
In contrast to these TV costs
of $3.36 for an evening half -hour
and $3.57 for a daytime half-hour
per thousand persons reached, Mr.
Madden said that a black-and-white
page in Life costs $3.83 per thou-
sand and a 500-line ad in the lead-
ing newspaper in 64 markets costs
$5.17 per thousand. "The most eco-
nomical medium is television," he
noted, "which is substantially be-
low either the largest magazine or
newspaper advertising."
Realizing several years ago that
as TV circulation increased, costs
would also increase, NBC-TV "in-
troduced new selling concepts of
multiple participating sponsorship,
which are making network televi-
sion advertising available to mod-
erate budget advertisers," Mr.
Madden stated.
"They also enable advertisers
with somewhat larger budgets to
co-sponsor programs which they
alone couldn't afford," he com-
mented, reporting that of the 50
leading advertisers, 48 are using
television and of those 48, "36 are
using some form of participating
sponsorship." In the next 50 ad-
vertisers, 35 are using TV and 19
some form of participating spon-
sorship, he said.
"Actually, what we're doing is to
make it as easy for the advertiser
to buy TV as it is for him to buy
space in magazines," Mr. Madden
said. He pointed out that an ad-
vertiser who wants to reach house-
wives can buy 15 minutes of the
Kate Smith Hour (Monday-Friday,
4-5 p.m.) for $12,044, at a cost per
thousand of $2.27. A quarter -hour
of Howdy Doody (Monday-Friday,
5:30-6 p.m.) costing $12,541, will
deliver viewers (90% kids) at a
cost of $1.93 per thousand. To reach
the whole family, Mr. Madden no-
ted, the advertiser can use as little
as a five-minute segment of Today
(Monday-Friday, 7-9 a.m.) for
$2,352, or a cost per thousand of
$1.36. The three advertisers who
jointly sponsored the middle half-
hour of Your Show of Shows paid
$17,329 each a week, he said, reach-
AMOUNT of selling copy in 35-word commercial is demonstrated to William
H. Weintraub & Co. executives Carlos Franco (1), head of radio and TV,
and Les Blumenthal (r) by George Backus, Edward Petry & Co. New York
salesman, in the Petry drive to sell more 20-second chain breaks. Copy was
prepared for Kaiser-Frazer.
Page 26 • June 23, 1952
ing viewers at 85 cents a thousand.
"I'm not saying that you will
not have individual sponsorship of
individual programs," Mr. Madden
declared. "What I want to get
across to you is that television ad-
vertising will not be frozen into
the traditional patterns of network
radio."
Asking, "Do these new TV sell-
ing concepts vitiate the soundness
of advertising practices established
in radio?" Mr. Madden pointed out
that "in radio you had the same
advertiser sponsoring the same
program on the same stations week
after week in 13-week cycles. You
had frequency and continuity of
advertising impressions on a mass
market of consumers.
"If you analyze that situation,
you find it's made up of two im-
portant elements: One, the pro-
gram, which listeners could get by
turning to the same station, on the
same day, every week; two, the
frequent and continuous advertis-
ing impressions the advertiser
could make on the audience at-
tracted by the program.
"These two elements — the mass
audience and the frequent, continu-
ing advertising exposure — we must
and will retain in the new selling
plans television will develop. In
many instances we will have to
forego the luxury of exclusive ad-
vertiser identification with the pro-
gram, as you had in radio."
Research organizations should re-
vise their radio evaluation methods
(Continued on page 97)
PROFIT SQUEEZE
Theme of Doherty Talk
At Nags Head Meet
BROADCASTERS, one of few industries to absorb rising operating
costs out of profits, must avoid or minimize the squeeze between income
and operating costs, Richard P. Doherty, NARTB employe-employer
relations director, told the North Carolina Assn. of Broadcasters, meet-
ing Friday at Nags Head, N. C. ★
At the same time, he said, radio
seems to be the only industry con-
tent to reduce profits to pay higher
costs of operation. The results
could be "devastating" if inflation
continues, he added.
John H. Smith Jr., NARTB FM
director, called on broadcasters to
get FM out of the "foreign lan-
guage class and into the great
radio family" by talking "radio and
TV" instead of "FM, AM and TV."
In his analysis of labor and
operating costs, Mr. Doherty said
the upward spiral will continue
"regardless of the political outcome
of the November elections." He said
inflationary forces "have jumped
the national income from $233 bil-
lion in 1947 to $328 billion in 1951
— an increase of 41%. During the
same period the revenue of the
radio broadcasting industry rose
by 30%. Radio stations and net-
works need a combined additional
income of some $153 million if the
industry is to get the same pro-
portionate share of the nation's
income as was received in the 1946-
50 period."
Lists Operating Problems
Operating problems of the broad-
caster are shaped and influenced
by broad and complicated national
trends, Mr. Doherty said. He listed
these as: National policies which
generate inflation; national tax
programs which affect potential
sponsor advertising budgets; na-
tional wage and employment pat-
terns; nationwide union practices;
national radio rate tendencies;
national legislation which directly
affects, or threatens, the standards
of all radio and TV operations.
"Never before in the history of
bi-oadcasting," he continued, "has
there been such a crying need for
industry-wide cooperation and for
outside operating services and aids
if profit-making stations are to
maintain their profits and 'red-ink'
stations are to get into the black."
Referring to radio's absorption
of rising costs out of profits, Mr.
Doherty said:
Newspapers and other lines of busi-
ness have raised rather substantially
the prices of their product or services
to cover the steady upward inarch of
costs. In fact, it is ironical that so
many businessmen who, in their own
businesses, know full well the impact
of higher costs upon prices virtually
fail to realize that radio has been
equally subjected to higher wages,
higher costs of equipment, higher
taxes, higher costs for services and,
in total, higher operating cost ratios.
NARTB's three-year campaign for
better control of operating and labor
costs has assisted a substantial seg-
ment of the radio and TV industry
and has contributed greatly toward the
improvement in the industry's profit
margin. . . .
Operating costs for the majority of
radio and TV stations are too high.
These relative high operating costs re-
sult primarily from excessive payroll
expenditures. While many stations
operate with an efficient minimum
staff, a full 50%, if not more, of the
nation's stations employ too many per-
sons. . . .
Chiding management, he said:
"The fault with many station
managements is that they are con-
tent to sit complacently on their
profit margains — many of which
are not too fat — and ride out the
'liquidation' of radio broadcasting.
. . . Established businesses don't
die; they wither from managerial
hardening of the arteries. We like
to think of radio as one of Ameri-
ca's younger industries; some of
radio's management wants to act
like old men sitting out the green
bench era .... There is nothing
wrong with radio that creative
courageous and competent man-
agement cannot solve. . . ."
In calling for recognition of
FM broadcasting, Mr. Smith said
"the great FM discovery" is being
made in many more places, includ
ing radio manufacturing firms that
had grown apathetic about FM. A
least two firms are resuming pro
duction of FM sets, he said
are u> auction oi r m sets, ne saiu.
BROADCASTING • Telecasting
MEETING THE CRISIS
NBC Reinforces; CBS Stations Buck Cuts
THE biggest problem facing net-
work radio — how to re-stabilize it
—was approached in separate but
significant moves last week by the
management of NBC and a group
of affiliates of CBS Radio.
9 NBC, to coordinate its radio
and TV activities more fully, put
NBC-TV Vice President Sylvester
L. (Pat) Weaver Jr. in charge of
both the radio and TV networks and
installed Frank White as vice
president and general manager of
both, almost simultaneously start-
ing to promote the use of radio and
TV in combination as the most
effective advertising buy.
9 Looking toward the July 1-2
"Crisis Conference" of CBS Radio
affiliates and CBS officials, members
of the affiliates' steering commit-
tee met in an agenda session whose
tenor gave notice that the network
faces a scrap if and when it
undertakes any major reduction in
rates.
The NBC realignment, calculated
to result in "more use of radio in
both radio-only and television
homes," as well as to benefit TV,
came without warning. Announced
by President Joseph H. McConnell
late Tuesday, it makes Mr. Weav-
er's abilities — recognized especial-
ly in the programming field — avail-
able to the radio as well as the
TV network, while giving both ra-
dio and TV the benefit of Mr.
White's broad experience in ad-
ministration and sales and also in
labor and talent negotiations and
relations.
Mr. White, who resigned as presi-
dent of Mutual effective May 31,
joined NBC June 10 and had been
slated to head the network's pro-
jected television film division. This
post went, almost simultaneously
with the Weaver-White appoint-
ments, to Vice President Robert
W. Sarnoff, who will be responsi-
ble for all NBC film activities in-
cluding planned expansion of film
syndication, reporting to Mr.
White (see separate story, this
page).
Denny Status
The exact future role of Charles
R. Denny, executive vice president
of NBC and acting head of the
radio network, was not defined.
Officials said* however, that he
would remain in an executive ca-
pacity.
President McConnelPs statement
of the goals of the Weaver-White
appointments — which represent a
reversal of the concept which led
the network to separate its radio
and TV operations a few years ago
— was as follows:
"Placing of the actual operating
management of the radio and tele-
vision networks under a single, co-
ordinated control will benefit our
audience and our customers. NBC
radio network listeners will gain
access to the outstanding person-
alities and attractions which have
Mr. WEAVER
. . . heads radio and TV networks
made our NBC television network
such a success. The NBC television
audience will have the advantage
of a coordinated schedule of enter-
tainment and information pro-
grams on both radio and television.
"We expect this coordinated
management to give new excitement
to our radio programming by bring-
ing into radio many of our tele-
vision stars and attractions. This
will benefit our audience in homes
which use radio as the primary
source of entertainment and infor-
mation. This same coordinated
planning will also offer television
Mr. WHITE
. . . vice president & gen. manager
homes a more exciting supplement-
ary program schedule on radio.
We expect the result to be more
use of radio in both radio-only
and television homes."
Mr. McConnell also felt the new
arrangement would mean improved
sales service to advertisers using
both radio and TV, and more co-
ordinated supervision and guidance
for NBC employes.
Almost simultaneously with the
new appointments — which became
effective immediately — NBC's ap-
proach to advertisers began to
emphasize the advantages of co-
ROBERT SARNOFF
Heads New NBC
Film Division
ROBERT W. SARNOFF, vice president of NBC and director of Unit
Productions in its television network, last week was named to head a
new NBC film division which will encompass all film activities of the
network including a projected expansion of film syndication.
Announcing creation of the new
division and the appointment of
Mr. Sarnoff to direct it, NBC Pres-
ident Joseph H. McConnell said
"we at NBC be-
lieve that films
will play an ever
greater role in
the future of tele-
vision" and that
"we intend to stay
in the forefront
in this field as
we have in other
aspects of televi-
sion."
. In his new post
Mr. Sarnoff, who joined NBC-TV
as an account executive in network
sales in January 1948, will report
directly to Frank White, vice pres-
ident and general manager of the
radio and TV networks under the
reorganization which installed Syl-
vester L. (Pat) Weaver Jr. as vice
president in charge of both net-
works (see story above).
The new film division chief was
elected a vice president of NBC in
June 1951, and became director of
Mr. Sarnoff
NBC Unit Productions last June
22. Before that he had progressed
from network sales account execu-
tive to production manager for the
television network, and manager of
program sales.
As Unit Productions, director, he
was responsible for the several
special NBC production units for
The Comedy Hour, All-Star Revue,
Saturday Night Revue, Kate Smith
Hour, and the Victory, at Sea
documentary which will be released
this fall.
Mr. Sarnoff, a son of RCA Board
Chairman David Sarnoff, was as-
sistant to the publisher of Look
Magazine, and previously had
served with the Des Moines Regis-
ter and Tribune in a similar ca-
pacity, prior to joining NBC. He
was in the Navy for three and a
half years, with rank of lieutenant,
and before that he served in the
office of Gen. William Donovan,
Coordinator of Information, in
Washington.
ordinated use of both radio and
television as combined sales tools,
and authorities expected that this
would become standard procedure.
The 43-year-old Mr. Weaver,
with NBC since August 1949, has
won reputation as a new-program
idea man. Some of the departures
from standard programming con-
cepts which he has installed at
NBC-TV are represented in the
Saturday-night Show of Shows,
with its rotation of stars, and
Today, the two-hour early-morn-
ing communications program.
He started his career with adver-
tising copy writing in Los Angeles
following graduation from Dart-
mouth College in 1930, moved next
into radio program production with
CBS-Don Lee network, and be-
came program manager of Don
Lee's KFRC San Francisco. Mov-
ing to New York in 1935, he pro-
duced the Fred Allen Show for
Young & Rubicam. By 1936 he had
become manager of the agency's
radio department. In 1938 he joined
American Tobacco Co. and a year
later — at 31 — he was its adver-
tising manager. After wartime
service which started in 1941, he
returned to American Tobacco in
1945, then went back to Y&R,
where he was vice president in
charge of radio and television — the
post he held before moving to NBC.
Mr. White, who reports to Mr.
Weaver in the new organizational
structure, served both CBS and
Mutual before joining NBC early
this month. His entry into the
broadcast field came in 1937, when
he joined CBS as treasurer. In
1942 he was elected a vice presi-
dent and director, continuing also
as treasurer until 1947 when he
was named president of the sub-
sidiary Columbia Records Inc. He
moved from CRI into the Mutual
presidency on May 1, 1949. Sub-
stantial advances in MBS sales
were made under his three-year
administration.
CBS Radio Session
The CBS Radio affiliates' steer-
ing committee members met in De-
troit on Monday. Though the de-
tails of their plans for the July 1-2
sessions were not made public, it
was learned that they shared the
conviction that reductions in rates
— the subject which is expected to
occupy the limelight at the meet-
ings, in view of wide speculation
that CBS Radio is planning cuts —
will never stabilize radio, but in-
stead will lead to greater uncer-
tainties and losses.
The group, it was learned, felt
that officials of the networks tend
to rationalize the "inevitability" of
reductions in rates, and fail to take
into account the full vitality that
does exist in the medium. Stabiliza-
tion of the network radio situation
can be achieved better by rate in-
creases, if anything, and by rejec-
(Continued on page 3U)
BROADCASTING • Telecasting
June 23, 1952 • Page 27
THE "wee small hours" have meant big business for many station operators
who have kept a surprisingly large listening audience entertained and informed
between midnight and 6 a.m. Formats vary from a program including infor-
mation on how fish are biting to that of a mysterious female disc jockey whose
signature is "Lovingly Yours, Laura."
SALES LIFT
Jim O'Leary, KCBQ San Diego,
Midnight to Dawn record man.
Felix Grant, WWDC Washington,
combines sales and public service.
id Bob McKee alternate as
WGN Chicago
imcees after midnight on
BROADCASTING after midnight
can be successful, too.
Stations on the air 24 hours a
day report happy sponsors and
worthwhile revenue from the 12
p.m. to 6 a.m. segment of their
operation.
Others admit that while extra-
hour programming does not always
pay its way in cash it is a prestige
builder for the station and makes
radio more attractive to advertisers
in other time classifications.
Increased local and national spot
business is making many a station
manager take a second look at the
possibilities of these usually
"blacked out" hours.
Advertisers who have difficulty
finding the time they want during
daylight or early evening hours or
who like a lot of time for a com-
paratively low rate are looking at
this "neglected" period, too.
A baker's dozen station man-
agers in all parts of the country
who have operated 24 hours a day
anywhere from one year to 20 were
checked by Broadcasting • Tele-
casting. Here are some of their
conclusions:
® Favorite format: Records
and news.
® Average personnel: Disc
jockey and engineer.
© Typical sponsors: Local busi-
ness (wishing to appeal to
night listeners) and national
advertisers (a good part of
these per inquiry on some
stations).
0 Success: Every station re-
ported satisfactory listener
reaction.
Of course there are many varia-
tions. While most stations prefer to
keep to a format of popular music,
chatter and regular news roundups, ,
others have found variations that
appeal to their markets. KFAC
Los Angeles uses classical music
instead of popular. WWJ Detroit
has a mystery girl disc jockey.
WIP Philadelphia interviews celeb-
rities. KDAL Duluth tells how fish
are biting.
Proof that there is a substantial
after-midnight audience has come
from a number of sources. Adver-
test Research made a report in mid-
March of this year on a study of
the New York market that showed
one in every ten homes in that a
uses the radio after midnight. The
report indicated that on the aver-
age week-day 10.3% of all families
used the radio from 12 to 1 a.m
4.3% from 1 to 2 a.m.; 1.7% from
2 to 3 a.m.; .4% from 3 to 4 a.m.;
.4% from 4 to 5 a.m. and .6%
from 5 to 6 a.m.
Other markets with substantial
swing shift factory operation or
other night activity report an even
larger percentage of late night lis-
teners.
Since stations checked included
those in every part of the country
and formats varied widely the fol-
lowing capsule reports should prove
interesting to advertisers consider-
ing this time segment and to sta-
tion managers who are thinking of
expanding into late-hour program-
ming.
WGN Chicago
The WGN 720 Club takes over
promptly at midnight daily except
Monday and continues to 6 a.m.
Programming consists of records
with five minutes of news each hour
on the hour. First four hours of
the show is devoted to popular mu-
sic while the 4 to 6 a.m. period is
made up almost entirely of hill-
billy tunes.
Two personalities handle the
show: Bob McKee, a staff announcer
who became interested in the new
and different selling methods need-
ed for mail order commercials and
Delores (Del from Dixie) Ward
of Macon, Ga. Mr. McKee be-
lieves he is perhaps the only hill-
billy announcer who ever went to
Harvard. Miss Ward, with her soft
southern voice, has a great follow-
ing both above and below the
Mason-Dixon line. The two alter-
nate hours during the night.
Much of the program is seasonal
advertising. Best results are ob-
tained, WGN reports, from the 12
to 1 a.m. and 4 to 6 a.m. periods.
Many advertisers are on a per in-
quiry basis. Advertisers participate
in either 10 or 15-minute segments.
WIND Chicago
Beer and amusement advertising
give a solid background of spon-
sorship for the midnight-to-morn-
'age 28 • June 23, 1952
BROADCASTING • Telecasting
[WITH THE SWING SHIFT
ing segment on WIND Chicago.
The station started its extra-hour
operation with a 22-hours-a-day
schedule in January 1933. On Dec.
8, 1941 the schedule was expanded
to 24 hours and has continued since.
The program first had the name
Milkman's Matinee but this was
changed in 1936 to The Night
Watch. Popular music on records
is used, with five minutes of news
each half-hour.
While the program is not a big
revenue producer for the station,
continuance is felt worthwhile.
Management of the station believes
a large industrial population is nec-
essary to make this type of pro-
gram self-sustaining.
WCKY Cincinnati
The nighttime audience in the
Cincinnati area is largely male, in
the opinion of WCKY's manage-
ment. The station has been on the
air all night since 1947 with its
Nighthawks program. To cater to
men listeners WCKY plays pop
with a sprinkling of pop hillbilly
until 4 a.m. with five minutes of
sports highlights every hour. At
4 the format is changed with an
hour of relaxing waltz music.
Frank Taylor, disc jockey han-
dling the show, claims 5,000 mem-
bers belong to the Nighthawks
club. Most sponsors are mail order
advertisers.
The late show boasts a number
of outstanding success stories. One
occurred last summer when the
South Carolina Peach Growers'
Assn. reported a bumper crop with
few truckers coming into the mar-
ket. The agency, Henderson Adv.,
of Greenville, S. C, bought a satur-
ation schedule telling fruit truckers
in what area the peaches were ripe.
Agency and association were
pleased with results.
While WCKY finds it difficult to
make the late programming pay
its own way with direct advertis-
ing revenue, management believes
the public service it performs is
worthwhile.
WSRS Cleveland
Newcomer to the 24-hour opera-
tion field, WSRS Cleveland is still
experimenting with format and as
yet has not investigated its com-
BROADCASTING • Telecasting
mercial possibilities. In its sixth
month on the station, the late shift
is covered by one disc jockey who
plays request numbers and makes
dedications. Advertisers have been
attracted to the program and are
buying spot announcements. WSRS
management is pleased by the mail
count and listener response at-
tracted.
WJR Detroit
Constantly successful in drawing
vast amounts of mail is the WJR
Detroit format of transcribed
music with five minutes of news
every hour from midnight to 5 a.m.
The station employs four disc
jockeys for the period, including
Marty McNeely, Johnny Russell,
Bill Barber and Vic Cotton. Bob
Conger reports news during the
period while the disc jockeys keep
listeners informed of the regional
weather reports, road conditions
and time.
The station has received mail
from 43 states, six Canadian prov-
inces, Alaska, Greenland, Cuba,
Puerto Rico and New Zealand. One
example of the program's pull came
during a Chrysler-sponsored seg-
ment when an offer was made to
give those who wrote in within 24
hours an automatic pencil. Al-
though the offer was made on Sun-
day morning and many postoffices
were closed, 17,129 requests post-
marked within the time limit were
received.
While the after-midnight seg-
ment is currently unsponsored on
WJR, station management believes
it well worth continuing because of
the prestige and listener interest it
builds. Interest in the program
has been shown by several national
advertisers because of its apparent
pulling power and present favor-
able rates.
WWJ Detroit
From 2:05 to 6 a.m., WWJ
Detroit listeners are soothed and
entertained by the station's mys-
terious girl disc jockey, who signs
herself, "Lovingly Yours, Laura."
For more than a year she has spun
discs and dispensed chatter six
nights a week. On the seventh her
counterpart, Lorraine, takes over.
Beyond their voices the audience
has no knowledge of who they are.
Her secret identity, WWJ execu-
tives feel, adds relish to the pro-
gram.
Laura does a five-minute news-
cast on the hour and between rec-
ords chats anonymously about her
family, friends, apartment, and the
neighbors' dogs and children. Her
voice has a very practical side,
however. It has sold such com-
modities as new and used cars,
men's clothes, women's clothes,
gasoline, river boat cruises, depart-
ment store items and ale. When
Laura announced a special Mother's
Day offer for a florist, his entire
supply of special plants was sold
out by 9 a.m. Her signature, "Lov-
ingly Yours, Laura," has caught
on in Detroit and listeners have
given her name to favorite pets.
Biggest thrill came when a man
and his wife sent her a birth notice.
The couple had waited for a taxi
and the stork at the same time
while they listened to her program.
When the stork won, the baby was
named for Laura.
The midnight-to-2 segment on
WWJ is handled by Johnny King,
an old showman and night club
m.c. who uses show business for
the basis of his between-record
comments.
KDAL Duluth
So greatly did KDAL Duluth's
audience seem to appreciate the
station's first experiments with 24-
hour operation and its Vacation-
land Calling program that it con-
tinued the plan after the vacation
season. Since favorable comment
has followed and actual loss is
small in carrying the program
through the months when there is
little sponsorship, management
plans to continue.
Decision to begin extra-hour pro-
gramming came after a long, cold
spring in 1950 threatened Min-
nesota's second greatest industry,
the tourist business. KDAL checked
schedules of other stations on 610
kc and found only one station, on
the Atlantic Coast, operating after
midnight. Assured of a big area
of audience the station immediately
started Vacationland Calling.
With Robert Daniels, an expert
on fishing and woodcraft, in charge,
Ted Jones presides over Night Beat
on KNUZ Houston.
format consisted of recorded music,
time and temperature reports. De-
tailed descriptions of fishing con-
ditions in Northern Minnesota
lakes were given, plus information
on camping sites and on the many
resorts equipped for tourists. With-
in two weeks inquiries were re-
ceived by the Minnesota Arrow-
head Assn. and KDAL from 15
states as far south as Texas, and
tourists started to arrive. It was
estimated 70% of the early tourists
on the Gunflint trail reported they
had heard the program and be-
came interested in the area.
Advertising during the vacation
season has been brisk, much com-
ing from hotels and merchants
that profit from the influx of tour-
ists. During the winter all-night
filling stations and similar estab-
lishments have continued to use the
program.
KNUZ Houston
Houston's only 24-hour station,
KNUZ, programs its 12 to 5 a.m.
segment with Night Beat, a music
and news record show emceed by
Ted Jones and its 5 to 7 a.m. seg-
ment with 123 Ranch. Write-ins
and wires prove the popularity of
both programs.
Good example of past-midnight
(Continued on page 85)
Frank Taylor is disc jockey for
WCKY Cincinnati Nighthawks
Club.
June 23, 1952 • Page 29
Pre-Convention Radio-TV Developments
ON HAND for signing of contract for Amoco's 10th year of sponsoring the
Washington Redskins National Football League games on WMAL-AM-FM-TV
Washington were (I to r) Ben Baylor, WMAL assistant general manager;
K. H. Berkeley, WMAL vice president-general manager; E. F. Kalkhof, Amer-
ican Oil Co. advertising manager, and Joseph Katr of the Joseph Katz Co.,
Baltimore, Amoco's agency. In 1943, WMAL fed the games to only one
other station. This season outlet will feed 35 other radio stations and six
other TV stations.
Advertisers to Meet Disruptions
(Continued from page 23)
the following approaches to the
situation:
Best Foods and General Foods,
through Benton & Bowles, New
York, will be guided by suitable
"make good" arrangements. In the
case of a participation show, how-
ever, they will not consider a spot
outside the show as a substitute
fill-in. They will agree to retaining
the spot in the participation show
if the show as a whole is aired at
a later or different time.
Spot radio-TV advertisers such
as Utica Club Beer, Four-Way Cold
Tablets, Lydia Pinkham, Black
Draft Beer, Groves Chill Tonic,
will accept substitutes, providing
the time is first cleared through
the agency. If the agency — Harry
B. Cohen — does not agree to the
new time it would prefer credit.
On the other hand, an executive
at Young & Rubicam told B»T
that "if the spots do not run as
scheduled" its accounts will expect
full credit and will not accept sub-
stitute time. Among the major
spot advertisers that this policy
applies to are Lipton Tea, Borden
products, General Foods and Inter-
national Silver.
At the Ted Bates agency, such
summer advertisers as Minute
Maid Coffee, American Sugar Re-
fining, B & B Mushrooms and Car-
ter products will ask for "credits"
unless equally acceptable time is
presented, a spokesman told B*T
As for Colgate-Palmolive-Peet, at
the same agency, no definite plan
has yet been formulated but C-P-P
usually accepts "make-goods."
At C'ompton agency, clients such
as Standard Coffee and Tea, Hu-
binger Starch, Goetz Beer and
Crisco, will take omission credits
during the convention.
Dancer-Fitzgerald-Sample, New
York, will also demand credits for
its General Mills and Procter &
Gamble spot omissions.
BBDO, New York, indicated that
it had no firm policy but will leave
it entirely to the account to say
Page 30 • June 23, 1952
whether "make goods" or credit
would be in order. "We will treat
each one individually," a BBDO
"executive said. Among the agency's
accounts which will be affected are
Lever Brothers, Breeze, Bromo
Seltzer, General Electric, Vick
Chemical (TV only), Schaefer Beer,
Polaroid Corp. and Johnny Mop.
SSC&B, New York, on behalf of
Arrid and Filbert will accept
"make-goods" within a reasonable
time after the convention sessions
but if time is not available shortly
it will take credit.
Kenyon & Eckhardt, New York,
has advised station representatives
that the agency would like "make
good" offers wherever possible for
Kellogg Co. Agency will take
"make goods" instead of credit
where possible. Amazo Desserts are
also using "make goods" in some
cases and taking credits in others.
Cunningham & Walsh, New York,
for Chesterfield Cigarettes will ac-
cept substitute time providing the
"make good" is comparable to the
original time scheduled — for ex-
ample, before and after the con-
vention.
Scheideler, Beck & Werner, New
York, expects to take credit in
most cases, unless the "make good"
is so attractive that it can't be
turned down. Agency summer spot
accounts are Muellers Products,
Sterling Salt and A-l Sauce.
WISMER QUITS
Redskins for N. Y. Giants
AFTER a nine-year association as
radio-TV commentator with the
Washington Redskins professional
football team, Harry Wismer has
resigned and will do the telecasts
of the New York Giants' football
games this fall, Jack Mara, Giants
president announced last week.
Mr. Wismer, an MBS vice presi-
dent, handles five shows a week
from New York and gave this as
the reason for making the change.
Marty Glickman will continue to
call the Giants' plays on radio.
Spivak, Rountree Set Series;
Expand 'Meet the Press'
LAWRENCE E. SPIVAK and
Martha Rountree, owner-producers
of Meet the Press and Keep Posted
programs, will launch a new half-
hour TV show, Nation's News Con-
ference in a special pre-convention
series on NBC-TV, starting July 1
(7 p.m.). Current plans call for the
program to be telecast frequently
during the conventions.
Meanwhile the owner-producers
will present special full-hour Meet
the Press shows on NBC-TV inter-
viewing all leading candidates for
the nomination on the nights before
the Republican and Democratic
conventions (July 6 and 20, 7-8
p.m.). These special pre-conven-
tion programs, double the usual
length of Meet the Press, will orig-
inate in NBC-TV convention cover-
age headquarters in Chicago. Show
is sponsored by Revere Copper &
Brass Inc., through St. George &
Keyes, New York.
★ ★ *
CBS Radio Series to Trace
Convention Strategy
TO advise listeners when and where
to expect the strategic moves at the
Republican and Democratic na-
tional conventions, CBS Radio will
broadcast a five-day series, You and
the Political Conventions, June 30-
July 4 at 6:15-6:30 p.m. Wells
Church, CBS Radio director of
news and public affairs, and CBS
Radio newsmen Charles Colling-
wood, Grifnng Bancroft, Eric Seva-
reid and Bill Shadel will be heard
on the series, with Dwight Cooke
as host.
GOP Film Unit Moves
To Chicago July 7
REPUBLICAN National Commit-
tee is planning to move its TV
film equipment to Chicago with the
idea of "shooting" Republican Sen-
ators and Hous,e members on the
floor of the convention which opens
July 7.
Sixteen-millimeter films will be
processed in Chicago and airmailed
to the Congressmen's local TV sta-
tions without cost. Idea is to
insert the 3% -5 minute clips dur-
ing dull moments of networks' cov-
erage of convention.
Plan is dependent on acceptances
from TV stations. Managers who
desire the service can write to Ken
Adams, director of TV films, Re-
publican National Committee TV
Studio, 210 First St., S. E., Wash-
ington.
Studio produces six to eight pro-
grams a week. Programs run from
9V2 to 13 y2 minutes. Studio in-
cludes an Auricon film camera and
associated equipment, it was noted
by party spokesman in setting
convention plans.
BROAD
Eastman-Kodak Plans
Rapid Processing in Chicago
RAPID processing for 16mm Cine-
Kodak film at its Chicago Process-
ing Lab. in connection with film
coverage of the national political
conventions was announced last
week by Eastman Kodak Co. There
will be no extra charge for the
special service during the conven-
tions, it was added.
The company suggested that M.
D. Francis, Eastman Kodak Co.,
1712 Prairie Ave., Chicago, 16, be
notified of intentions to use the
laboratory facilities. The labora-
tory will remain open on weekends
for prompt processing.
Convention Conduct to Change
Because of TV — India Edwards
POLITICAL conventions next
month in Chicago will be tailored
especially for television, with dem-
onstrations cut down in order to
hold the attention of televiewers,
India Edwards, vice chairman of
the Democratic National Commit-
tee, said last week.
In a speech prepared for delivery
Saturday before the Sixth Annual
Political Institute of the New York
State committee's Youth Division
at Hobart College in Geneva, N. Y.,
Mrs. Edwards noted that "con-
tinuous TV coverage will cause
more complications than are im-
mediately apparent." She warned
that TV cameras could catch dele-
gates in situations not calculated
to impress home audiences.
Television now has a "new secret
weapon," the Zoomar or telescopic
lens, that could focus on delegates
without warning. "I suspect the
men will have to watch their shaves
and women their lipstick a little
more closely this year," she added.
Mrs. Edwards also used TV as
projection board for favoring na-
tional conventions — "the biggest
political show on earth" — over na-
tional Presidential primaries be-
cause of color and drama.
FELLOWS AT AWRT
Stresses Vote Messages
SUPPORT of the drive to bring
out voters in the Presidential elec-
tion was asked by NARTB Presi-
dent Harold E. Fellows in a June
20 address to the New England
chapter of American Women in
Radio & Television at the Hotel
Statler, Boston.
Women in radio and TV can play
a great part in the campaign, Mr.
Fellows said, "because as a group
you talk to more women than any
other single professional group in
the action. You have, therefore,
special obligations in the field of
citizenship."
NARTB currently is conducting
a "Get Out the Vote" campaign.
CASTING • Telecasting
More Samfdeb faom t&e
WHO
Dear Mr. Shelley:
These few lines are just a "Thank
You" note for the article concerning our
son, Robert, which you received and so
kindly sent on to us. I had thought of
writing to you for this but didn't know
whether you kept these articles on file
or destroyed them after they were used.
Bob is our only son and has been over
in Korea since the beginning of the War.
And since I've never had any special
reason for writing to WHO before I'm
going to take this opportunity to tell
you how much our family enjoys your
station and it's the station most often
listened to in our home. We can even
tell when a strange announcer's voice
is heard. We enjoy all your entertain-
ment and what I wouldn't give to be
able to play the piano like Bill Austin,
sing like the "Chore Gang" and that
guy, Gene Godt and his witticism. I'll
bet his wife could choke him some-
times. We even like the chuckles he
provokes from the fellows in the stu-
dio. To make a long story short we
just enjoy all of WHO. Only one thing
that we haven't heard for a long time
that we enjoyed a great deal, Jack Ker-
rigan's singing. The last we heard of
him he was in the office, too.
My "Thank You" has gotten quite
lengthy but did want you to know how
much we appreciated your thought-
fulness.
Mr. & Mrs. Thos. McClelland
Madrid, la.
Dear Mr. Loyet :
This letter is to express the apprecia-
tion of the Iowa Milk Dealers Associa-
tion and Association of Ice Cream Manu-
facturers of Iowa for the fine program
conducted by Herb Plambeck on your
Radio Station WHO.
We appreciate the fact that Mr. Plam-
beck evidently took a considerable
amount of time to make a study of our
industry which was so interesting and
so capably explained during his broad-
cast Wednesday morning, May 17th.
Thanks again for the splendid co-
operation your Radio Station has given
the Iowa Industry.
John H. Brockway
Executive Secretary
Association of Ice Cream Manufacturers
Des Moines, Iowa
Dear Sirs :
This is to tell you how high we rate
WHO above all other stations especially
for News. We left our home at Greene,
la. last June & have been in Miss., Mon-
tana, Wash., Oreg., Calif., full length,
then here in very south of Texas. We
couldn't get you on the West Coast &
surely were delighted to hear you here.
We heard the basket ball broadcasts &
scores on billboard often & were on the
night our Marble Rock won over Allison
to take tournament. Many Iowans here
& all are anxious for the weather items
at 10:15 P.M. often cold there & 92°
here during day. This is a nice place.
Very pretty country —
Mr. and Mrs. Galen R. Gates
Val Verde Motel, Dorma, Texas
To WHO-all !
I am determined to write you a letter
right now, and do you s'pose I can find
any paper?
But I just wanted to greet each and
every one of you and thank you for the
joy you have given us this past year
thru WHO ! !
Herb Plambeck, Gene Godt — oh what
a kick I get out of your humorous
episodes! We sure enjoyed the WHO
kids' hour Saturday ! Bud Hovland &
Lucia congrats on baby! Jack Shelly —
Song fellows — We love you ! In fact we
love all of you down there.
From all of us
Samuel (11)
Karl (10)
Peter (9)
Tom (8)
Miriam (4)
Knute (11 mo.)'
Olaf & Bernice Watne
Gait, Iowa
Dear Mr. Shelley:
I wish to express my appreciation for
the emergency broadcast announced by
your station today on the 12 :30 News
to locate me. My family had been try-
ing since last night to reach me to
inform me of the death of a member
of my family.
A friend in Marshalltown heard the
broadcast and told me on my arrival
there this afternoon. Many thanks for
your trouble and kindness.
Yours very truly,
L. R. Binder
Des Moines, Iowa
Gentlemen :
This is a note of appreciation in be-
half of the thirty-eight churches in the
Presbytery of Des Moines for airing
the Presbyterian News of our General
Assembly meeting at Cincinnati, Ohio.
We wish to thank the sponsors of the
Lowell Thomas program for relinquish-
ing their time so that the more than
9800 members of our denomination in
this presbytery might have the oppor-
tunity of hearing the highlights of the
Assembly.
Sincerely yours,
Harold S. Gilleney
Stated Clerk
Presbyterian Church in the U.S.A.
Presbytery of Des Moines
a sophisticated, big-city advertising man, it may be
difficult for you to realize what WHO means in Iowa Plus.
Day in and day out, our mailbags are jammed with
personal letters of friendship and confidence — "stamp-
of -approval" evidence, from your customers, that WHO
is giving a unique radio service to the millions of
people in Iowa Plus.
WIHI©
*/or Iowa PLUS +
Des Moines . . . 50,000 Watts
Col. B. J. Palmer, President
P. A. Loyet, Resident Manager
FREE & PETERS, INC., National Representatives
BROADCASTING • Telecasting
June 23, 1952 • Page 31
BIG push
by a BIG group
put kBIG
My sincere thanks to . . .
The KBIG Staff
Emma Barberio, Accounting
Carl Bailey, Larry Berrill, John Haradon,
Gene McGehee, George Sanders, Announcers
J. D. Edwards, Sam Margolin, Gordon Calcote,
C. B. Carlin, Bill Dalton, Roy Glanton,
Charlie Green, Engineers
Gloria Bizzarri, Carol Cook, Lois Haszillo
Phyllis Nungester, Shirley Wray, General Office
Cliff Gill, Operations
Alan Lisser and Stu Wilson, Program Department
Jeannette Huston and Peggy Wood, Publicity
Patti Kelly, Record Librarian
Bob McAndrews, Phil Dexheimer, Carl Hill,
Wayne Muller, Joe Seideman, Sales Department
Our Test Boots and Their Skippers
Larry Wilson of the La Belle
Oscar Griffith of the Hurricane
Nick Nojkovich of the Bess Ross II
Our Contractor and Sub-Contractors
Herbert Lutz and Robert Larson and
The Austin Company
O. R. Benedict and O. R. Benedict Co., Excavation
Fischbach & Moore, Inc., Electrical Work
Carl W. Garson, Plumbing
Clifford Monk, Painting
Western Air & Refrigeration, Air Conditioning
or
Frank S. Smith, Concrete Block Work
Los Angeles Millwork Co., Millwork
California Glass & Mirror Co., Glazing
J. F. Holbrook Co., Water & Oil Tanks
Olcott's Inc., Flooring
R. W. Downer Co., Inc., Acoustical Installation
Owen Parks Lumber Co., Lumber
Cal Conrad, Landscaping
Anderson & O'Brien, Generator Installation
Our Equipment Suppliers
Robert Kuhl and Gates Radio Co.
William Whiteman and International Derrick &
Equipment Co. (Div. of Dresser Industries)
Moe Kudler and Speed Krogar and Advance Radio
Tower Co.
Robert Walker and General Electric Co.
Jack Frost and R.C.A. Radio Equipment Division
Robert Yorke and R.C.A. Record Division
Art DePaul and George Oliver and
Leo J. Meyberg Co.
Robert Thompson and Johnny Valardo and
Graybar Electric Co.
Robert Kronkright and Kierulff & Co.
Jay Eisman and Hollywood Radio Supply
Our General Suppliers
P. K. Wrigley, Arthur Meyerhoff, Malcolm Renton,
Orval Liddell and Santa Catalina Island Co.
Edgar Bergen and Peggy Purcell and Cal Interests
Page 32 • June 23, 1952
BROADCASTING • Telecastin
the air
Ken Wilson, Distributor, and Chris Craft Co.
James Plusch and Glen Conrad and Long Beach
Technical Junior College
Joe Quinn and United Press
Claude McCue and Clyde Wood and A.F.R.A.
George Mulkey and Harry Stillman and I.B.E.W.
Bob Meeker, Don Pontius, Carl Jewett, Tracy Moore
and Robert Meeker Associates
Harry Timmins and Harry L. Timmins Co.,
Multigraphing
Bud Edwards, Jack O'Mara, Jimmy Vandiveer,
Jim Jonson and John I. Edwards and Associates
James A. McKenna and Vernon Wilkinson, Attorneys
Andrew G. Haley, Attorney
Robert E. Ritch and George Adair and George P.
Adair Co., Consulting Engineers
Jay Tapp and T. & T. Radio Measurements
Jim Wally and Jack Reader, Field Engineers
Catalina Transfer
Avalon Transfer
Ralph Baetz and Ralph Baetz Transfer
Without the help of all these people
KBIG would never have been launched
so successfully.
$ohn K. (pook
JOHN POOLE BROADCASTING COMPANY,
OPERATING
KBIG, Giant Economy Package
And my thanks to our charter sponsors and
their agencies, who showed their faith in
KBIG by signing contracts before we com-
menced broadcasting :
Advertisers
1. Tom Ashbrook Dodge-Plymouth
2. Dr. Frederick Bailes
3. Berman Clothing Co.
4. Best Motor Exchange
5. Carrell Speedway
6. California Air College
7. Catalina Inn
8. Catalina Steamship Company
9. J. B. Finch Furniture Co.
10. Four Seasons, Inc.
11. Gledhill Dodge-Plymouth
12. Golden State Company, Ltd.
13. Good Housekeeping Furniture
14. Hoffman Auto Repairs
15. Jerseymaid Milk Products Co.
16. Kaiser-Frazer Dealers Association
17. Fred Klein Mortgage Co.
18. Kramer's TV
19. Lee's Distributing Co.
20. Lloyd's of Avalon
21. Local Loan Co.
22. Los Angeles Daily News
23. Macy Jewelry Co.
24. Don Manchester's Parrot Cage
25. Media Agencies Clients Magazi: e
26. Leo J. Meyberg Co.
27. Murnat Motors
28. Arthur Murray School of Dancing
29. Native Daughters of the Golden West
30. Eddy Nelson Dodge
31. Nix-Ine Co.
32. Northrop Aircraft, Inc.
33. O'Keefe & Merrit
34. Pacific Telephone & Telegraph Co.
35. Palomar Watch Company
36. Prudential Insurance Co.
37. A. P. Smiley & Son
38. Streamland Park
39. Thrifty Drug Stores
40. Troy Upholstering Co.
41. Vent-A-Hood
42. Vine Street Motors
43. Water Conditioning Co. of America
44. Earl Weatherford
45. Welch's Restaura-t
46. West Electric Sewing Machine Co.
47. Western Airlines
48. Western Amusement Company
49. Western-Holly Appliance Co.
50. Wilton Hotel
51. Dean Witter & Co.
Agencies
1. Action in Advertising
2. Ad Associates
3. Bruce Altman Advertising
4. Arc Advertising Agency
5. Richard B. Atchison Advertising
6. Batten Barton Durstine & Osborn
7. Brooks Advertising Agency
8. Calkins & Holden, Carlock McClinton & Smith
9. The Caples Co.
10. Al Carmona Advertising
11. Darwin H. Clark Advertising
12. John I. Edwards and Associates
13. Spence Fennell & Associates
14. Guild Bascom & Bonfigli
15. Heintz and Co., Inc.
16. Hixson & Jorgensen, Inc.
17. McNeill & McCleery
18. The Mayers Company, Inc.
19. Jack Mears Advertising
20. Arthur Meyerhoff & Co.
21. Dan B. Miner Co.
22. Mogge-Privett, Inc.
23. Claire Rankin Agency
24. Roche-Eckhoff & Associates
25. Rutledge & Schideler, Advtg.
26. Lisle Sheldon Advertising Agency
27. Jack Vaughn Advertising Agency
28. Milton Weinberg Advertising Co.
29. Welsh-Hollander Advertising
30. West-Marquis, Inc.
of Southern California Radio
BROADCASTING • Telecasting
June 23, 1952 • Page 33
$900,000,000
BONANZA
New England's vacation industry
earns approximately $900,000,000
yearly . . . and a large share of that
within WPRO's coverge area.
WPRO
5000 W
630 KC
BLOCK
■ ISLAND
In Rhode Island, vacationists find hundreds of miles
of seashore and beaches . . . excellent sailing . . .
the best in salt water fishing . . . sports for the entire
family ... a state crammed with historic and scenic
interest. Neighboring Massachusetts offers excit-
ing Cape Cod and a shore line famous for vacation
glamour.
Most of each New England vacation dollar is spent
for the PRODUCT YOU SELL— 230 for general mer-
chandise . . . 220 for food ... 120 for gas, oil and
transportation services. Get your share of that dol-
lar by talking to the vacationist thru WPRO — the
most-listened-to-station in this rich, New England
vacation-land.
More New Englanders listen to WPRO
than ANY other Rhode Island station
WPROn.
PROVIDENCE- 630 KC 5000 W
REPRESENTED BY RAYMER
Meeting the Crisis
(Continued from page 27)
tion of under-the-counter deals
even though such an attitude might
mean temporary loss of some busi-
ness, it was contended.
George B. Storer of the Storer
Broadcasting Co., one of the prin-
cipal initiators of the July 1-2 con-
ference, was named chairman for
the July 1 meeting, which will be
confined to the affiliates themselves.
Victor A. Sholis, of WHAS-AM-
TV Louisville, is slated to deliver
the "keynote" address at the open-
ing session. CBS officials will par-
ticipate in the July 2 conferences.
Top executives are expected to be
on hand, headed by Board Chair-
man William S. Paley, President
Frank Stanton, and CBS Radio
President Adrian Murphy.
The steering committee in its De-
troit session rejected a request of
the National Assn. of Radio and
Television Station Representatives
that NARTSR be permitted to take
part in the July 1-2 sessions, to be
held at the Ambassador Hotel, New
York. The rejection, it was report-
ed, was based solely on the belief
that in these meetings the discus-
sions would be more fruitful if par-
ticipation is confined to the affili-
ates and the network alone.
Steering Committee
Steering committee members at
the meeting were Messrs. Storer
and Sholis ; William Quarton, WMT
Cedar Rapids; John E. Fetzer,
WKZO Kalamazoo; Hulbert Taft,
WKRC Cincinnati, and John F.
Patt, WGAR Cleveland and WJR
Detroit. Members unable to attend
were Kenyon Brown, KWFT Wich-
ita Falls, Tex.; Saul Haas, KIRO
Seattle, and Ray Herndon, KTRH
Houston.
In the discussion of rates, it was
understood, there was some feeling
that reductions may be justified in
some cases, though this feeling was
not shared by all members. Those
who did indicate such a view, how-
ever, maintained that any reduc-
tions that might be made should be
decided upon only on a case-by-case
basis.
CBS Radio also was said to have
come in for criticism for its renego-
tiation of affiliation contracts to
obtain the right to change affili-
ates' network rates virtually at a
moments notice. Affiliates felt the
network originally asked for this
contract change so that it would
be able to adjust quickly in case
some other network reduced rates,
and not for the purpose — which
some affiliates now apparently
suspect — of initiating a round of
cuts itself.
Population Rises
TOTAL population of the United
States was approximately 156,602,-
000 as of May 1, 1952, according
to Roy V. Peel, director of the
Census Bureau. This figure, which
includes armed forces overseas, is
3.6%, or 5,469,000 persons, above
the April 1950 total.
RADIO-TV HEALTH
McDaniel Notes Growth
PUBLIC confidence in advertising
has permitted the "healthy growth
and development of both radio and
television broadcasting" which in
turn have been responsible for the
growth of the set manufacturing
industry, Glen McDaniel, president
of Radio-Television Mfrs. Assn.,
told the annual conference of the
Assn. of Better Business Bureau,
Friday at Swampscott, Mass.
Advertising, to be effective, must
be honest, he said, adding that the
economic soundness of many broad-
casting operations would be im-
periled if the public were to lose
confidence in the advertising it sees
and hears.
RTMA is encouraging and pro-
moting improved ethical trade
practices, Mr. McDaniel said, re-
ferring to current negotiations
with Federal Trade Commission to
expand the radio trade practice
code to include television. He pre-
dicted the new code would contain
clauses on color TV, adaptors for
UHF, size of viewing screen and
effectiveness of antennas.
Since the formation of RTMA in
1924, he said, only one case in-
volving an FTC order against ad-
vertising of radio or TV Sets has
come to the federal courts, and this
involved technical questions. He
cited factors in TV set advertising,
such as erratic behavior of electro-
magnetic waves.
At the same time, Mr. McDaniel
said, radio set makers are entitled
to indulge in time-honored "puff-
ing" practices and cannot be ex-
pected to dwell on adverse or de-
rogatory factors in advertisements.
Description of picture tube areas
and diameters presents a special
problem, he said.
Mr. McDaniel said RTMA's en-
gineering standardization work has
eliminated much public confusion.
D.C. BOXING BILL
Set for Senate Debate
BOXING COMMISSION for the
District of Columbia will be cut in
for 10% of any income from the
sale of radio-TV and motion pic-
ture rights, as well as from gen-
eral admissions if the Senate ap-
proves a House-passed bill (HR
5768) reported favorably last week
by the Senate District Committee.
Bill was scheduled for Senate
debate Saturday (June 21). It is
based on the fact that the D. C.
Boxing Commission does not have
the power to collect a percentage
of gross income, only of admissions.
It was passed by the House last
month.
In a letter to the Congress in
1951, former president of the D. C.
Board of Commissioners John Rus-
sell Young stated that the impact
of TV on the income of the local
Boxing Commission has been "dis-
astrous." He cited figures showing
that the Boxing Commission's in-
come has slumped from a high of
$37,900 in 1944 to $13,031 in 1950
and $12,548 in 1951.
Page 34 • June 23, 1952
BROADCASTING • Tel
ecastmg
DAVE SHANKS . . . AUSTIN'S BEST KNOWN
FARM EDITOR ... in
"Reuben's Radio Half-Acre"
6:30-6:45 A.M. Monday through Friday
Sponsors: The Purina Dealers of Central Texas
Safe-Way Farm Products
PAUL BOLTON . . . DEAN OF CENTRAL TEXAS
RADIO NEWS EDITORS ... in
"Straight Texas News" . . .
with emphasis on Austin and Central Texas . . .
7:30-7:45 A.M., Monday through Saturday
Sponsor: The T. H. Williams Company
"CACTUS" PRYOR . . . AUSTIN'S OWN
RADIO PERSONALITY ... in
"The Austin Hoedown"
8:15-8:55 A.M., Monday through Saturday
. . . for laughs, drama, music and SALES ....
"Cactus ain't a lady, but the ladies listen and buy!"
Available for non-competitive one-minute announcements.
ami CBS.'foo/
KTBC
590 on your dial
AUSTIN, TEXAS
"The Strongest Voice in the
Capital of the Biggest State'
Represented Nationally by The 0. L. Taylor Company
BROADCASTING • Telecasting
June 23, 1952 • Page 35
House Passes McFarland Bill
(Continued from page 25)
where
571,000 people
have $420,267,000
in Effective Buying
Income*
^^^^^^
Hot Springs
Arkansas
0.5 MV/M area:
Population . . . 138,400
Radio homes . . . 39,500
Eff. buying income $ 96,375,000
Retail sales . . . 91,822,000
Texarkana
Ark., Tex.
0.5 MV/M area:
Population . . . 223,200
Radio homes . . . 62,800
Eff. buying income $175,750,000
Retail sales . . . 145,127,000
Camden
Arkansas
0.5 MV/M area:
Population . . . 209,400
Radio homes . . . 57,900
Eff. buying income $148,142,000
Retail sales . . . 130,589,000
(Sold Singly or in Groups)
For Facts, write
Frank O. Myers, Gen. Mgr.
THE ARKTEX STATIONS
Gazette Bldg., Texarka
Ark., Tex.
vitation to a foul, dirty, vilifying
campaign over the radio."
And Rep. George A. Dondero
(R-Mich.) added: "I think the
amendment ... is an invitation
for the lowest kind of a political
campaign."
Mr. Hoffman's interest in the
amendment stemmed from his con-
cern over the technicalities of legal
service for damages against de-
famation when uttered over the
air. He has pending a bill to make
liable the speaker who broadcasts
defamation in the district in which
the victim resides or where the de-
famation is heard.
References to discrimination
against newspapers if radio sta-
tions are absolved of liability for
defamation were answered by
spokesmen for the amendment who
pointed out that stations are li-
censed, that they are required to
give equal treatment to political
candidates and that they are for-
bidden to censor such speeches.
Potent support for the Horan
amendment was furnished by Rep.
John W. McCormack (D-Mass.),
the House Majority Leader. He
also led the fight for inclusion of
the section prohibiting stations
from charging candidates more
than comparable commercial rates.
He said:
Certainly, if we are going to do any-
thing now about proper and justifiable
protection of men and women who
aspire to public office in the use of
radio stations and television stations,
now is the time to see that we are not
charged more than the minimum com-
mercial rate charged to others.
Mr. McCormack's sentiments
were echoed by other House mem-
bers.
Discrimination Point Debated
Import of the provision for-
bidding the FCC to discriminate
against newspaper applicants
aroused the greatest amount of
debate.
Rep. Harris, was asked repeatedly
whether the provision might be con-
strued to hamstring the FCC from
deciding against a newspaper ap-
plicant if a grant meant monopoly
of the means of news dissemina-
tion.
Time and again, Mr. Harris and
other members of the House Inter-
state & Foreign Commerce Com-
mittee answered that it did not—
that if the Commission determined
that a grant to a newspaper appli-
cant might unduly concentrate the
media of communications, it could
decide against such a grant.
"If there is a question of mo-
nopoly involved, where you have
two applicants, then certainly the
Commission could not say that it
would be in the public convenience
and necessity to give it to a station
that would bring about a monopoly
in this field," Mr. Harris asserted.
Exact meaning of the provision,
in this light, was given by Rep.
Priest, House Majority Whip and
author of the provision :
I am just as strongly opposed as any
member of the House to any proposi-
tion that would authorize and estab-
lish or encourage a monopoly of
newsgathering and news-disseminat-
ing agencies in a community . . .
[But] I feel that simply because an
individual is a publisher of a news-
paper, and applies for a license to
operate a radio or television station,
there should not in a sense be two
strikes against him to begin with . . .
The public interest must always be
paramount. I do not believe that the
public is best served by granting a
monopoly to newsgathering or news-
disseminating agencies.
Rep. Harris, in answer to other
questions, emphasized that: "It was
in no way to give any preference
to newspaper applicants" that the
provision was recommended.
Speaking enthusiastically for the
amendment was Ohio publisher
Rep. Clarence J. Brown (R.) He
warned:
I say to you that if the FCC, through
an arbitrary ruling, can say an Ameri-
can citizen who happens to have an
interest in a newspaper or magazine,
or who is engaged in the publishing
business, shall be considered unfit to
receive a radio or television license,
then just as easily the Commission
might rule that if a man has red hair
he shall be considered unfit to own a
radio station or to engage in tele-
vision, or the Commission can say, if
you please, that if a man belongs to
the Methodist Church or the Catholic
Church he shall be barred from radio
and television.
Similar sentiments were voiced
by the Republican Minority Leader,
Rep. James W. Martin Jr. (Mass.),
also a newspaper publisher.
Clarifying questions were asked
by Rep. Clinton D. McKinnon (D-
Calif.), former owner of KCBQ and
the San Diego Journal.
Mr. McKinnon pleaded for addi-
tional funds for the FCC: "Con-
gress, I think, sometimes has been
penny-wise and pound-foolish in
not providing the FCC with suffi-
cient funds to operate efficiently
and with good speed, and as a re-
sult of that we have denied a lot
of people the right to be in busi-
ness who would otherwise be serv-
ing the public and making tax
money for Uncle Sam."
FCC Legal Staff Scored
FCC's legal staff came in for
castigating, as did some former
FCC charimen, by Rep. Eugene E.
Cox (D-Ga.), long-time baiter of
the Commission. He urged the
adoption of a provision to forbid
practicing before the FCC for one
year following resignation of com-
missioners and key staffmen. This
provision was in the Senate ver-
sion, but is not in the House bill.
After relating the history of re-
cent chairmen of the Commission,
Rep. Cox declared, "I am told that
the process of washing it out is
very rapidly going forward."
In Mr. Harris' description of the
bill, which he revealed had been
under executive consideration by
House Interstate & Foreign Com-
merce Committee for 23 days fol-
lowing the close of hearings, he
pointed out that most "vital" por-
tion related to separation of staff
from commissioners. He said:
The committee [House Interstate &
Foreign Commerce Committee] be-
lieves that this will have a very
salutary effect on the operations of
the Commission and will make it act
in a manner similar to that of a court
in these contested proceedings . . .
The committee regards this particular
provision of the bill as of vital im-
portance in guaranteeing fair and open
hearings in cases involving applications
for licenses.
Matter of requiring stations to
tape-record all programs w a s
brought up by Rep. Albert P. Mo
rano (R-Conn.). He referred to
the WMCA-Barry Gray situation
last year when it was alleged the
New York disc jockey had "ad
libbed" criticisms of a column in
the Greenwich (Conn.) Times [B
T, Oct. 29, 1951]. Attempts by the
editor of the newspaper to ascer-
tain what was said were fruitless,
it was said, because the station
had no tape recording of Mr. Gray's
remarks.
Reason for the inclusion of the
provision requiring a successful
applicant to purchase the equip-
ment of the unsuccessful applicant,
where the latter is a licensee, was
given by Rep. Carl Hinshaw (R
Calif.) in answer to a question by
Rep. James G. Donovan (D-N. Y.)
He said FCC granted WJKS
Gary, Ind., which deleted WPCC
and WIBO Chicago through
fault of the latter. Subsequently,
the Supreme Court upheld the
right of the FCC to act in this
manner in 1933, Mr. Hinshaw said
ABC AGAIN ASKS
Denial of KOB Requests
ABC on Tuesday petitioned the
FCC again to dismiss pending ap
plications of KOB-AM-TV Albu-
querque for modification of permit
and license to operate KOB on
770 kc. ABC's WJZ New York is
the clear channel outlet assigned
770 kc.
The ABC petition for dismissal
of KOB's application for trans-
fer of ownership from T. M. Pep-
perday to Time Inc. and Wayne
Coy was refused by FCC on May
28 [B«T, June 2], the transfer
permit was granted and the FCC
was notified June 13 that the trans
fer transaction had been made.
ABC based its new petition on
Paragraph 4 of the FCC memoran
dum opinion and order of May 28
granting permission for the KOB
sale. The paragraph stated in part
that "whether the Albuquerque ap-
plications should be dismissed is
not properly before us at this time
since, as a matter of law, we cannot
say that the corporate licensee is
now owned by new parties. We
therefore must deny that portion of
the petition seeking dismissal of
the pending Albuquerque applica-
tions and we do so without passing
upon whether, in the event the
transfer is consummated, those
applications would be dismissed by
us."
The ABC petition Tuesday
stated KOB had been given 11 years
of special service authorizations
for "temporary" operation on 770
kc. In its memorandum opinion
May 28, the FCC conditioned its
approval for the transfer to what-
ever action the Commission may
take to carry out the mandate of
the U. S. Court of Appeals to re-
consider KOB's status on 770 kc.
36 • June 23, 1952
BROADCASTING • Telecasting
"SUCCESS STORY"
19«fc ANNUAL PERFORMANCE
starring
ORIGINAL CAST
^ H. V. Holmes, president of S. G.
Holmes & Sons, clothiers, Tulsa,
Oklahoma.
^ R. P. (Bud) Akin, senior account ex-
ecutive, the KTUL Sales Staff.
This oft-repeated scene has become a tradition
between Clothier H. V. Holmes and KTUL Ac-
count Executive R. P. (Bud) Akin. For the 19th
consecutive year, these two men have swapped
signatures on KTUL advertising contracts. The
satisfaction is obviously mutual.
• KTUL has MORE LOCAL PROGRAM SPONSORS than ALL OTHER TULSA
network radio stations COMBINED.
• LOCAL ACCEPTANCE is the "GRASS ROOTS" TEST of a Radio Station's
SELLING POWER!
• Get the KTUL story from your nearest AVERY-KNODEL, Inc., office.
7te
AUDIEN
RADIO
CBS Radio Network
STATION^
JOHN ESAU — Vice President — General Manager
AFFBLQ^ TED with KFPW, FORT SMITH. Ark., and KOMA OKLAHOMA CITY
ROADCASTING • Telecastin
June 23, 1952 • Page 37
'MORALS' PROBE
Industry Prepares for
'Day in Court'
MORAL tone of radio-TV programs will be defended June 25 and 26
when broadcast representatives appear before the Harris subcommittee
investigating "immorality" and "offensiveness" on radio and television
[B»T, June 16, 9]. *
The right of broadcasters to self-
regulate themselves is also ex-
pected to be urged when NARTB
and network officials take the stand
before the House subcommittee,
headed by Rep. Oren Harris (D-
Ark.).
Committee was set up under a
resolution by Rep. E. C. Gathings
(D-Ark.) which authorized a probe
of radio-TV programs.
Expected to be the first industry
witness is John E. Fetzer, chair-
man of the NARTB Television
Code Review Board. Mr. Fetzer
is owner-operator of WKZO-AM-
TV Kalamazoo and WJEF-AM-
FM Grand Rapids, Mich.
Other NARTB witnesses will be
Harold Fellows, president; Thad
H. Brown, TV director, and Ralph
Hardy, government relations di-
rector.
CBS is scheduled to be repre-
sented by Jack Van Volkenburg,
president of CBS Television; NBC
by Charles R. Denny Jr., executive
vice president.
Gordon P. Brown, WSAY Roch-
ester, N. Y., who proposes to set
up American Assn. of Affiliated &
Independent Radio & Television
Broadcasters to take advantage of
the FCC's rebroadcast rule, has
requested a chance to testify fol-
lowing NARTB's appearance. His
topic would be radio monopolies
and network influence on the type
and character of programs as well
as FCC's past views on networks.
Brewers Foundation also is ex-
pected to have a witness testify
in rebuttal to complaints of tem-
perance leaders that beer and wine
ads are blatant and repetitive.
A subsequent session will be
scheduled for FCC officials, it is
understood. The Commission al-
ready has furnished the subcom-
mittee with a breakdown of com-
plaints in its files.
In the Congressional Record for
June 18, Rep. Joseph R. Bryson
(D-S. C.) inserted an editorial by
Memphis Press-Scimitar's editor
Edward J. Meeman. Memphis
Press-Scimitar is affiliated with
WMC, WMCF (FM) and WMCT
(TV) in Memphis and through
Scripps-Howard Radio Inc. with
WCPO-AM-FM-TV Cincinnati,
' WEWS (TV) Cleveland and KNOX
Knoxville.
Mr. Meeman's editorial took ad-
vertisers to task for appealing to
the "common denominator . . .
[which] is pretty common."
This is how Mr. Meeman rea-
soned: "In choosing programs the
advertisers are motivated by these
Earlybird
GRASSROOTS COMMENTATOR
Holds 55% of the 7:00 A.M. audience*
ROCKFORD, ILLINOIS
No. 2 MACHINE TOOL CENTER IN THE NATION
JOHN J. DIXON
another reason why
NATIONAL ADVERTISERS
buy more listeners per advertising dollar
on
WROK-AM-FM
* CONLAN SURVEY— 1952
H-R Nat'I Reps
desires: (1) to get the attention
of the largest possible number of
viewers (2) to persuade them to
buy their goods (3) to get the
viewers to think well of the com-
pany which offers the product."
Mr. Meeman did not think the last
factor looms large in the adver-
tiser's mind these days.
After reciting the great potenti-
alities of TV, Mr. Meeman closed
with these words: "We are allow-
ing the tremendous influence of
television to be shaped by the de-
sire for entertainment and the
gratifying of our whims.
"Not only is there too much en-
tertainment, but too much of it is
provided by the same source as
provide entertainment for night
clubs and the sophisticated Broad-
way theatre, and it isn't suited for
the family at all."
When Rep. Gathings sponsored
the investigation of radio-TV pro-
grams, he also asked for a probe
of pornography in books, magazines
and comics.
This week, the special committee
to study the morals of printed
media was tentatively given $25,-
000 by a House Administration
subcommittee. The sum must still
be approved by the full committee
and then by the House.
Appointed to the special com-
mittee, which Mr. Gathings heads,
were Democratic Reps. Reva Beck
Bosone (Utah), Emanuel Celler
(N.Y.), Francis E. Walter (Pa.),
George P. Miller (Calif.) and Re-
publican Reps. Edward H. Rees
(Kan.), Louis E. Graham (Pa.),
Katherine St. George (N.Y.) and
Carroll D. Kearns (Pa.).
TRIAL EXAMINERS
Celler Urges 'Quality'
CALL for "high quality decisions,
concisely reasoned and expedi-
tiously rendered" was made by
Rep. Emanuel Celler (D-N. Y.) in
a speech before the Federal Trial
Examiners Conference annual din-
ner in Washington two weeks ago.
Discussing the Administrative
Procedure Act, which set hearing
officers apart from the agencies in
which they work, Mr. Celler said :
We are interested in the maintenance
of complete independence and free-
dom of decision on the part of the
administrative hearing officer. We owe
an obligation to the people who are
subject to prosecution or those whose
investments in radio, television, air-
lines, railroads, motor carriers or
securities are daily subject to regula-
tion and adjudication by administra-
tive agencies to insure that these agen-
cies do not control the decision of their
hearing officers either by hope of re-
ward through selective promotion, or
through imposition of sanctions by
discriminatory assignment of cases, or,
worse, through arbitrary budget mani-
pulation so as to cause reduction in the
trial examiner force. . . .
It is important that the litigating
agency not be in a position to influence
the trial examiner functions. . . .
Mr. Celler, who is chairman of
the House Judiciary Committee,
also made a plea for reasonable
haste in decisions:
Justice before the heavily burdened
administrative agencies often depends
upon the rendition of a final decision
within a reasonably short time. The
applicant for a television license or an
airline route who must wait five years
or more before the ultimate result
is known may not be able to earmark
his resources for such a period. Delay
in processing always favors the
"haves" . . . [not] the "havenots."
ABC PROGRAMS
Summer Changes Announced
DETAILS of ABC radio's summer
program format re-alignment,
highlighted by a two-hour mid-
afternoon block of hillbilly music
and commentary effective June 30
[B*T, June 16], were announced
last week by Leonard Reeg, vice
president for radio programs.
Evening lineup changes will
bring The Mayor of Times Square,
featuring band leader Vincent Lo-
pez, into the 8-8:30 p.m. EDT
Tuesday spot beginning tomorrow
(Tuesday) and a weekly half -hour
of sentimental songs in the 8:30-
9 p.m. Wednesday period under the
title, Valentino, starting July 2.
Postmark U. S. A. moved into
the 8-8:30 p.m. Wednesday slot last
week, featuring Jimmy Blaine in
a new type audience participation
show, and Summer Cruise, a pro-
gram of light classical and musi-
cal comedy music was to take over
the Friday 9:30-10 p.m. period.
Masquerade, another light musical
program, is to start July 6 in the
Sunday 9:15-9:45 p.m. spot.
Mr. Broadway, described as "a
latter-day counterpart" of O. Hen-
ry will be presented Thursday 8-
8:30 p.m. beginning July 10.
Afternoon programming for
youngsters will start at 5 p.m.,
with Big Jon and Sparkie from 5-
5:30, followed by Fun Factory in
the 5:30-5:50 p.m. slot. World
Flight Reporter will be heard at
5:50-5:55 and a sportscast featur-
ing Frankie Frisch will be aired
from 5:55-6 p.m.
Mid-afternoon programming will
offer a sustaining hillbilly musical
program with Tennessee Ernie
from 2:30-4 p.m. Monday-through-
Friday. The following half-hour,
featuring commentator Cal Tinney,
will be sponsored by General Mills
( Monday - Friday ) . Additionally,
General Mills for Pura Snow, Rex
and other products, will sponsor
The Bill Ring Show, new 15-minute
program of western and country-
style music, in the 12:30-12:45 p.m.,
EDT time slot, effective June 30.
Rounding out the afternoon, the
network will present pianist Ron-
nie Kemper from 4:30-4:45 p.m.,
followed by news commentator
Dean Cameron, from 4:45-5 p.m.
Coincident with its new after-
noon programming, the network
will offer, effective June 30, a new
forenoon series, Top of the World,
featuring Tom Reddy as commen-
tator, 11:15-11:30 a.m., EDT.
Page 3S • June 23, 1952
Willson Radio-TV Plan
WHAT is believed to be the first
comprehensive television spot cam-
paign in the sun glasses industry
is being inaugurated by Willson
Products Inc., Reading, Pa., and
will include radio and TV during
the summer months, covering 20
major markets on TV immediately
before the Fourth of July and par-
ticipating in Stop the Music jack-
pots on ABC radio network, 8 p.m.
Sunday. Agency is Beaumont, Hel-
ler & Sperling Inc., Reading.
BROADCASTING • Telecasting
Now, for the first time, timebuyers will
know where are the 24,000,000 car radios . . .
THE 1952 BROADCASTING-TELECASTING MARKETBOOK
will contain a county-by-county listing of automotive regis-
trations. This is the information that buyers have requested.
These are the figures that key radio research men have said
will be used throughout the year.*
Automotive listening has become a basic part of total
radio circulation. Automotive listening is big. Automotive
listening is adult. Automotive listening today is an impor-
tant factor in buying and selling radio time.
The big push is on out-of-home and automotive listening.
Hook your promotion to a car— 24,000,000 of them. Put your
sales into high gear and reserve space in
THE 1952 BROADCASTING-TELECASTING Marketbook today!
*These facts are also to be included in the 1952 Marketbook that will be used throughout
the year.-
Spot Rate Finder • Radio Homes • Foreign longuoge Markets* State Maps* ond other features
BOARDWALK GROUP at the Maryland-D. C. association session, held at
Ocean City, Md. (I to r): Jack Surrick, WFBR Baltimore, president; Joseph L.
Brechner, manager, WGAY Silver Spring; Herman M. Paris, WWDC Wash-
ington; FCC Comr. George E. Sterling; Charles E. Smith, WTBO Cumberland.
RELAX RULES
Md.-D. C. Group Endorses
PROPOSED relaxing of its oper-
ator requirements rules by FCC
[B*T, June 9] was endorsed by
the Maryland-District of Columbia
Broadcasters Assn. at its June 13-
14 meeting at Ocean City, Md. The
association adopted a resolution
approving the plan, long advocated
by NARTB.
Next meeting of the group will
be held in November at Baltimore.
Jack Surrick, WFBR Baltimore,
association president, presided at
the weekend sessions [B«T, June
16].
In a sales clinic, John S. Hayes,
WTOP Washington, laid down five
rules for sale of time to retailers,
explaining that retailing is the only
major industry in Washington
aside from the government.
First, Mr. Hayes said, the sta-
tion must understand the retailer's
selling problems, including items
to be sold, type of customer to be
reached, locale, and appropriate
media.
Second, he continued, the retailer
must be indoctrinated with knowl-
edge of the radio medium since he
is newspaper conscious and his ad-
' vertising employes are generally
newspaper-trained. "I think you
will find that any time you invest
personally in simply discussing ra-
dio, the makeup of radio audience,
the intricacies of radio research,
and tricks of radio copy and presen-
tation with every retailer with
whom you come in contact, will in
the long run pay dividends."
Community Action Urged
Mr. Hayes urged stations to be
active in community affairs, so the
community-minded retailers will
think of the broadcaster when he
has a sales problem. Fourth, he
I said, the account must be well
serviced since retailing is a day-by-
day operation and the retailer ex-
pects a day-to-day interest in his
radio advertising.
! Retailers are bound to find out
I what you charge for your facilities,
he added, urging that time be sold
, by the rate card.
William T. Stubblefield, NARTB
station relations director, discussed
i future trends in broadcasting and
■ telecasting at the closing luncheon
session. A check of transmitter
manufacturers, he said, indicated
that no UHF transmitters are in
production.
Attending the two-day meeting
were E. K. Jett, WMAR (TV) Balti-
more; Mr. Surrick; Charles E. Smith,
WTBO Cumberland, secretary-treas-
urer; Charles J. Truitt, WBOC Salis-
bury, vice president; Mr. Hayes; Ed
Gross, Sydney Hollander Co.; R. C.
Embrey, WITH Baltimore; William
Cochran, DuMont; Frank Stearns,
| Associated Press; Norman Reed, Her-
man M. Paris, WWDC Washington;
H. B. Cahan, WAAM (TV) Baltimore;
E. S. Clammer, R. L. Haeseler, RCA;
Bert Hanauer, WFBR Baltimore;
Rudy Frank, Frank King, WELI New
Haven, Conn.; Ed Tracy, RCA; Frank
Barnes, William Cody, General Elec-
tric Co.; FCC Comr. George E. Ster-
ling; Leslie H. Peard Jr., WBAL
Baltimore; Eugene Juster, WRC
Washington; Maury Long, Broad-
casting • Telecasting; Thomas Ma-
guire, WCEM Cambridge; Shelton
Earp Jr., WBMD Baltimore; Charles
W. Irwin, WASA Havre de Grace;
Howard Bell, Vincent Wasilewski,
Robert Church and Mr. Stubblefield,
NARTB; J. W. Paulsgrove, WJEJ
Hagerstown; Joseph L. Breckner,
WGAY Silver Spring, Md.; Ken
Sparnon, BMI; Allan W. Long,
WFMD Frederick; D. L. Provost,
WBAL Baltimore; Richard Rudolph,
WITH Baltimore; William B. Ryan,
Broadcast Advertising Bureau; Roy
H. Knotts, WCUM Cumberland.
NABET WRITERS
May Strike in Chicago
ABC and NBC Chicago have been
notified staff newswriters, members
of the National Assn. of Broad-
cast Engineers and Technicians
(CIO), will strike if contract ne-
gotiation agreement has not been
reached July 1.
The news writers, who recently
bolted from Radio Writers Guild
(independent) to affiliate with the
engineers union, seek $130 weekly
for staff writers employed more
than one year, $110 weekly for be-
ginners, name credits on commer-
cial shows and commercial fees,
as well as a one-year instead of a
five-year escalator.
Under terms of the old RWG
contract, which expired May 31,
beginners received $325 monthly
with a maximum of $500 over a
five-year period. Companies re-
portedly have offered to raise the
minimum to $350 and the maximum
to $530.
George Smith, president of the
Chicago local, is representing the
newsmen, five at ABC and eight at
NBC. WBBM (CBS) and WGN
(Mutual) are excluded because
they do not belong to NABET.
Attorneys Walt Emerson and Tom
Compere represent ABC and NBC,
respectively.
TSN's 20th Affiliate
KTTB Tyler, Tex., on June 29 will
become the 20th affiliate station
of the Texas State Network, ac-
cording to Gene L. Cagle, TSN
president.
CRIME HEARINGS
Chicago Okays Some Casts
MAJORITY of Chicago City Coun-
cil's nine-man Emergency Crime
Committee last week voted to per-
mit broadcasting and telecasting
of committee hearings, which have
been opened to the public. Still
banned to broadcast newsmen,
however, are the more informative
and colorful sessions in which sub-
poenaed witnesses will testify in
the campaign to rid the city of
crime. First meeting open to radio-
TV newsmen is July 14, when
committee policies and procedures
will be set.
Although one broadcast conces-
sion has been made by the council,
bigger ones are sought by militant
newsmen, including Bill Ray, news
director at NBC who formerly
headed the Freedom of Informa-
tion Committee of the National
Assn. of Radio News Directors,
and Sigma Delta Chi, professional
journalism fraternity. They protest
discrimination in favor of news-
papers.
The council's closed-door stand
on broadcasting presumably is
based on a declaration by members
of the Chicago Bar Assn., who say
witnesses can object to radio and
TV on constitutional grounds.
HOWARD FIRM
Ss Formed in New York
FORMATION of Sandy Howard
Productions, New York, television
and radio packaging firm, was an-
nounced early last week by Sandy
Howard, president. Company is
located at 152 W. 42nd St., New
York, 36. Telephone: Bryant 9-6286.
As its initial project, the new firm
has taken over complete produc-
tion of WOR-TV New York's day-
time children's show The Merry
Mailman, starring Ray Heather-
ton. Under terms of contract with
.station, SHP will also handle pro-
motion, publicity, sales, and act as
licensee on profit-sharing basis for
merchandising the program. Ad-
ditionally, SHP has been author-
ized by WOR-TV to handle produc-
tion of the new Dave Ehnan's
Curiosity Shop (WOR-TV, Sun-
day, 8-8:30 P.M. EDT).
should you
do about
automotive
listening
in your
coverage
area?
Promote Aulo Radio Circulation
in your Area by
Reserving space ad jacent to your
county listing in the 1952
BROADCASTING -TELECASTING
MARKETBOOK
Regular rates apply.
Deadline July 20th.
Send in
your coupon
today!
Reserve space in the
following state data:
Signed
Radio Station
June 23, 1952 • Page 41
BROADCASTING • Telecasting
Advertisement
From where I sit
6y Joe Marsh
Well, What Do You Know?
Do you believe in a bunch of old
tales about lightning — about how it's
attracted by cats or the warmth of
cattle . . . how it never strikes in the
same place twice ... or how it's liable
to turn milk sour? Lots of people often
do — but they're wrong.
Dad Hawkins inspired this col-
umn today. He's really studied up on
lightning since his own cow barn was
struck that time.
"Trouble is, most of us don't know
half enough about the subject," Dad
says. "And about half of what we do
know is false!"
From where I sit, Dad's statement
applies to a lot of things besides light-
ning. Too many people think they
know their neighbor's wrong when he
votes for his candidate instead of theirs.
Some people even resent our right to
enjoy a friendly glass of beer if and
when we choose. Opinions based on
misinformation and prejudice, instead
of being "grounded" on true facts
can cause more damage than lightning
ever did.
Copyright, 1952, United States Brewers Foundation
Strictly Business
( Continued from page 20 )
as a public speaker, often -in the
person of the "Rhode Island His-
torian," the radio character he
created. Once he addressed an
Indian pow-wow. He has produced
outstanding documentary films, in
addition to many TV public serv-
ice sequences.
For the past 25 years Mr. Haley
also has written, produced and been
featured in an annual Christmas
radio program for the Outlet Co.,
owners of WJAR-AM-FM-TV
Providence. This dramatization of
religious and Yuletide themes has
been such a high spot of southern
New England broadcasting that a
juvenile mail response to this spe-
cial feature exceeded 25,000 as far
back as 1929.
Under Mr. Haley's supervision,
Narragansett Brewery at present
co-sponsors Red Sox broadcasts and
telecasts, with a 31 radio station
network and three TV station
hookups (WBZ-TV WNAC - TV
Boston and WJAR-TV), plus
heavy spot schedules regionally
and live weekly sports show over
WNHC-TV New Haven.
Other Public Activities
He has served as chairman of
the New York World Fair Com-
mission for Rhode Island. He is an
active member of the Rhode Island
Historical Society and American
Legion, and during World War II
was chairman of the Aviation
Cadet Committee.
He is director of the Rhode Is-
land Cancer Society and the Nick-
erson Settlement House. He is a
member of the corporation of the
Rhode Island Hospital, Butler Hos-
pital, Roger Williams General Hos-
pital and the Rhode Island District
Nursing Assn.
With his wife, Beatrice, he lives
on Blackstone Blvd., Providence.
The Haleys have four children —
John Jr., who is in the advertising
and printing business; Nancy, a
registered nurse, now Mrs. Alex-
ander G. Lyle Jr.; Jane and Ann,
twin daughters, 19, who recently
were graduated from Southern
Seminary, Buena Vista, Va. — and
four grandchildren, whom Mr.
Hr.ley says are "naturals" for radio
careers.
SINGLE RATE
WMDN Begins New Policy
WMDN Midland, Mich., last week
announced a new single rate policy
for national and local accounts dur-
ing all hours.
Joseph A. Sturgeon, WMDN gen-
eral manager and news director,
said that studies and tests "satis-
fied me that all time was equally
valuable, and that local stations
could and did hold their audiences
with the right programming. And
the advertiser could expect returns
on his advertising dollar in propor-
tion to the placing of his messages
at the proper times."
Gee I Want to Hear . . .
Gla in England are soon to
hear a recorded tape taken
directly off the air from
WSPD Toledo. Cpl. Frank
Roach, native Toledoan,
wrote to WSPD, requesting
a "recording of several of
your programs — and include
the commercials. Here in
England, radio just isn't the
same — or as good — and we're
homesick for American radio
and commercials." In re-
sponse, WSPD taped seg-
ments of the noon newscast
featuring Jim Uebelhart; the
Sidewalk Interview program
of John Saunders, and of
Petticoat Partyline, a disc
jockey show m. c.'d by Emer-
son Kimble.
MULTIPLE SETS
Double One-Radio Homes
THERE are twice as many multi-
ple-set radio homes (66.1%) as
there are single-set homes (33.9%),
according to "Extra Sets," a bro-
chure released last week by BAB.
Reporting on a survey of 5,000
families in 20 metropolitan areas
conducted last January by Pulse
Inc. covering the number of radios
and their location in the home, "Ex-
tra Sets" reveals:
"There are more families with
two radios (37.1%) than with one
radio (33.9%) and nearly as many
families with three or more radios
(29.0%) as there are with one ra-
dio. More than one home in ten
(10.8%) now has four or more
radios.
"Today's radio family is a two-
radio family." On the average, each
family would own 2.11 radios.
"Radio - television homes have
more radio sets than radio-only
homes" — 2.34 to 1.87.
Other findings of the BAB-
financed study indicate ownership
of extra sets tends to parallel the
family's economic status, that there
are more radios outside living
rooms than in them, with roughly
half of all radio homes having sets
in bedroom and kitchen, and that
the distribution of sets in TV
homes is "significantly different"
than in radio-only homes.
The survey did not count auto
radios nor sets not in regular use
in the home.
The brochure was announced
Monday by Kevin B. Sweeney, BAB
vice president, at a BAB sales
clinic at Philadelphia's Barclay
Hotel, attended by 85 management
and sales representatives of mem-
ber stations in eastern Pennsyl-
vania. Another BAB clinic was
held Thursday at the Hotel Statler
in Washington, D. C, and a third
Friday at the Jefferson Hotel,
Richmond.
The schedule calls for 27 more
BAB clinics, with the chairman-
ship rotated among William B.
Ryan, BAB president, Mr. Sweeney
and John F. Hardesty, director of
local promotions.
June 23, 1952
OADCASTING • Telecasting
I/, RADIO
Vic profit
Diefim Says:
»ulse
WHLM...in my "airem" this lovely blos-
som from Bloomsburg, Pa. is one of my fa-
vorites. And why not? She covers a pros-
perous manufacturing and farming area far in
the lead of other stations, and this is her 5th
straight year for major league baseball.
WIDE.. . Here is the newest member of my
"airem". She hails from the Biddeford-Saco
Old Orchard Beach area of Maine. She is
the "must-listen" to station in a prosperous
manufacturing center and the leading resort
section of that great state.
WAZL
HAZLETON, PA. NBC-MBS
, PA. NBC-MBS ALLENTOWN, PA. CBS
(Represented by Robert Meeker Associates).
BROADCASTING • Telecasting
WHLM
BLOOMSBURG, PA.
ed and Operated by Harry L. Magee).
BIDDEFORD-SACO, ME. MBS-YANKEE
(Represented by Edward Devney).
June 23, 1952 • Page 43
NBC radio-TV coverage plans for the Republican and Democratic national
conventions in Chicago next month are blueprinted in two sketches giving
interior and exterior views of layout at the International Amphitheatre.
LEFT PHOTO — NBC studios in Conrad Hilton Hotel and equipment in
amphitheatre pipe news to network's news center for channeling to radio-TV
studios and use as running commentary and on special programs. Programs
are transmitted to NBC headquarters in Merchandise Mart and sent out over
respective radio and video networks. Also seen are placements for mobile
unit and newsreels. Conrad Hilton will house caucus rooms and headquarters
for candidates, delegates and each party and serve as originating point for
several NBC radio-TV programs.
RIGHT PHOTO (with amphitheater position reversed) — Exterior view
shows space for TV camera, radio-TV commentators, radio pool, NBC's booth,
loudspeakers, microwave relay, film processing compartment, and self-con-
tained radio-TV mobile unit. Seat placements for microphones, delegates and
alternates, press and national committee chairmen also are indicated. Sketches
were made for NBC by Logan Reavis.
upcoming
June 22-26: Advertising Assn. of the
West annual convention, Olympic
Hotel, Seattle.
June 23-24: BMI Program Clinic, New
York.
June 23-26: RTMA annual convention,
Palmer House, Chicago.
June 26-27: Virginia Assn. of Broad-
casters annual meeting, Chamberlin
Hotel, Fort Monroe, Va.
June 29- July 2: National Industrial Ad-
vertisers Assn. annual conference,
Palmer House, Chicago.
June 30: BAB Sales Clinic, Syracuse.
Juiyi: BAB Sales Clinic, Buffalo.
July 1: FCC to commence TV applica-
tion processing.
July 3: BAB Sales Clinic, Pittsburgh.
July 7 : Republican National Conven-
tion, International Amphitheatre.
Chicago.
July 14: BAB Sales Clinic, Detroit.
July 16: BAB Sales Clinic, Cleveland.
July 18: BAB Sales Clinic, Indianapolis.
July 21: BAB Sales Clinic, Chicago.
July 21: Democratic National Conven-
tion, International Amphitheatre,
Chicago.
July 23: BAB Sales Clinic, Milwaukee.
July 25: BAB Sales Clinic, Minneapolis.
July 28: BAB Sales Clinic, Denver.
July 30: BAB Sales Clinic, Salt Lake
City.
Aug. 3-8: BMI-Colorado Broadcasters
Assn. program seminar, Denver U.,
Denver.
Aug. 15: BAB Sales Clinic, Dallas.
Aug. 18: BAB Sales Clinic, San Antonio.
Aug. 18-19: NARTB District 7, Hotel
Statler, Cleveland.
Aug. 20: BAB Sales Clinic, Houston.
Aug. 21-22: NARTB District 8, Grand
Hotel, Mackinac Island, Mich.
Aug. 22: BAB Sales Clinic, New Orleans.
Page 44 • June 23, 1952
Aug. 24-25: Arkansas Broadcasters
Assn. meeting and sales clinic, Marion
Hotel, Little Rock.
Aug. 25: BAB Sales Clinic, Miami.
Aug. 25-26: NARTB District 11, Hotel
Duluth, Duluth, Minn.
Aug. 27: BAB Sales Clinic, Winston-
Salem.
Aug. 28-29: NARTB District 17, Mult-
nomah Hotel, Portland, Ore.
Sept. 8: BAB Sales Clinic, Cincinnati.
Sept. 8-9: NARTB District 16, Hotel
Del Coronado, Coronado Beach, Calif.
Sept. 10: BAB Sales Clinic, Louisville.
Sept. 11-13: NARTB District 14, Brown
Sept. 12: BAB Sales Clinic, Nashville.
Sept. 15: BAB Sales Clinic, Little Rock.
Sept. 15-16: NARTB District 12, Lassen
Hotel, Wichita.
Sept. 19: BAB Sales Clinic, Atlanta.
Sept. 20: IRE conference, Iowa section,
Roosevelt Hotel, Cedar Rapids.
Sept. 22-23: NARTB District 10, The
Elms, Excelsior Springs, Mo.
Sept. 22-25: National Electronic Dis-
tributors Assn. convention, Atlantic
City, N. J.
Sept. 28-Oct. 1: Assn. of National Ad-
vertisers fall meeting, Hotel Plaza,
New York.
KINGAN RADIO
Pays Off in Results;
Godfrey Show Renewed
Sept. 29-Oct.
National Electronics
ence, Sherman Hotel. Chicago.
Oct. 12-15: A AAA, Pacific Council an-
nual convention. Arrowhead Springs
Hotel, San Bernardino, Calif.
Oct. 20-23: Financial Public Relations
Assn. annual convention, Coronado,
Calif.
Oct. 27-29: IRE-RTMA Annual Meet-
ing, Hotel Syracuse, Syracuse, N. Y.
Nov. 9-16: National Radio & Television
Week.
Dec. 1-3: National Assn. of Radio News
Directors convention, Cleveland.
Dec. 27-29: American Marketing Assn.,
Conference, Palmer House, Chicago.
KINGAN & Co., whose first investment in network radio last fall in-
volved more money than the company had been spending in all media,
found the investment paid off in sales results, Kingan Sales Vice Presi-
dent N. Bruce Ashby reported last week.
His statement came with the an- ★
nouncement that Kingan is renew-
ing King Arthur Godfrey and His
Round Table on CBS Radio (Sun-
day, 5-5:30 p.m. EDT) for another
52 weeks, starting in October
[B*T, June 9]. Warwick & Leg-
ler, New York, is the agency.
"The CBS Radio Network pro-
gram has paid off for Kingan or
we would not have renewed at
this time for our coming fiscal
year," Mr. Ashby asserted.
When Kingan embarked on the
Godfrey Round Table series in Oc-
tober 1951, the meat company ex-
ecutive said, "there still were a
number of major points where we
had inadequate or no distribution
on our consumer identified prod-
ucts."
Since then, he continued, "Def-
inite gains have been made in all
classes and types of retail trade
handling meat products, from the
independent operator right through
the large corporate chains."
In this connection, he said:
"Some of the specific advantages
that have been gained through the
combination of Godfrey and His
Round Table, CBS Radio and Kin-
gan merchandising are a definite
pin-pointed attack on selected con-
sumer identified items on which
we have desired to expand distribu-
tion and volume. . . . The Godfrey
personality and our particular type
of program has been very well
adapted and very well used for
point - of - sale merchandising
material and in - store promo-
tions. Local CBS Radio stations
have been very cooperative in
helping make the promotions suc-
cessful.
"Finally, of course, the sales re-
sults warranted renewal. I attrib-
ute these sales results to an ex-
cellent sales job by Arthur Godfrey
over the air and a well-coordinated
selling and merchandising job by
CBS, Warwick & Legler, and Kin-
gan."
Mr. Ashby pointed out that when
Kingan undertook Round Table
sponorship, "the program called
for a major investment, in network
radio alone, greater than total com-
pany expenditures for all types of
advertising during recent preceding
years," and that Kingan officials
"obviously" feel their decision
"was sound."
The Round Table series consists
of recorded highlights from the
Godfrey morning programs, inte-
grated into a weekly half -hour show
and presented at a time suitable
for listening by persons unable to
hear the morning shows.
ROADCASTING • Telecasting
spot
Want to buy spots for less than in 1946?
Well, the place is Memphis, and the Station
is WREC — where your advertising actually
costs lO.l^o less than in 1946.
That's because more people are hearing
your message — the area has grown, and also
— WREC has the highest average Hooper
rating of any Memphis radio station.
Ask salesmen who travel the huge WREC
territory— ask advertisers on WREC. They
will tell you from experience your spot on
WREC is a wonderful spot in a thriving area
completely covered by WREC.
H| ■ REPR
LW
REPRESENTED BY THE KATZ AGENCY
MEMPHIS NO. 1 STATION
AFFILIATED WITH CBS. 600 KC, 5000 WATTS
BROADCASTING • Telecasting
June 23, 1952 • Page
I BROADCASTING EQUIPMENT
is custom-built to your requirements
For broadcasting
equipment individually
engineered to
meet exact station
requirements, put
CONTINENTAL skill and
experience to work
on your next installation.
CONTINENTAL specializes
in the production
of all types of antenna
phasing equipment,
and each layout is.
specifically designed
to meet the
requirements of the
particular directional
array involved.
A typical Phasing Control
and Power Division Unit
by CONTINENTAL is shown above. This
modern unit was manufactured especially
or Radio Station KWTO, Springfield,
Mo. It is housed in a new style, unified,
all aluminum cabinet, and is designed
to be a companion unit to any of the
CONTINENTAL transmitters.
MANUFACTURING COMPANY
4212 S. Buckner Blvd. Dallas 10, Texos
46 • June 23, 1952
Arthur Feldman (I) records a spe-
cial WLFH opening-day message
from former President Hoover.
* * *
WLFH UTTLE FALLS
Ressdly to Make Air Bow
WLFH Little Falls, N. Y., an-
nounced last week that it expected
to begin operation within 10 days.
The station, an MBS affiliate, is
to operate on 1230 kc with 100 w.
WLFH co-owners are Arthur
Feldman, MBS director of special
events, and M. Robert Feldman,
of Little Falls.
Heading a list of well-known
public figures to participate in the
special opening-day program is
Herbert Hoover, the nation's only
living ex-President. Robert Earle,
formerly with WKAT Rome and
WKTV Utica, both New York, is
general manager. Ed Dumas, for-
merly with Pan-American Airways
Communications in South Amer-
ica, is chief engineer.
CARSON NAMED
For Seven-Year FTC Term
PRESIDENT Truman last Wed-
nesday nominated John Carson for
re-appointment to the Federal
Trade Commission for a seven-year
term beginning Sept. 28. The nom-
ination was referred to the Senate
Interstate & Foreign Commerce
Committee, which has not yet
scheduled action.
Almost simultaneously, FTC was
brought to full strength for the
first time since last January as
Albert A. Carretta. Washington
attorney, was sworn mxo office. Mr.
Carretta, confirmed by the Senate
June 12, fills the unexpired term
of the late William Ayres ending
in September 1954. The oath was
administered to Mr. Carretta Wed-
nesday by Chief Judge Harold M.
Stephens, U. S. Court of Appeals
for the District of Columbia.
Mr. Carson, former research and
information director for the U. S.
Cooperative League, was the center
of controversy during committee
hearings on his nomination three
years ago. He was nominated in
April 1949 t* fill the unexpired
term of then Comr. Robert Freer,
who resigned to re-enter private
practice. Mr. Carson was con-
firmed that September.
'GREEN CAMPAIGN'
WTMA Builds Used Car Sales
WTMA Charleston, S. C, is cred-
ited with making a success of a
campaign which ties the wearing
of green hats by salesmen to the
idea of saving used-car buyers "on
the long green."
Advertising stunt was staged by
Frank Norris Motors of Charles-
ton. Manager Bevie L. Machen
equipped his used - car salesmen
with green hats. With Ralph J.
Shade, WTMA account executive,
he worked out a system of spots.
Spots included teasers and then a
continuing series of telephone con-
versations between WTMA an-
nouncer Red Munro and automobile
salesmen.
Norris used-car sales jumped
about 100% the first month, WTMA
reports, and each succeeding month
has brought continued increases.
WTMA Sales Manager Grange S.
Cuthbert Jr. wore a green hat as
a gag and in one afternoon picked
up three prospects for the automo-
bile agency, station observes.
Mr. Machen comments, "The
man-in-the-green-hat campaign,
conducted by WTMA for Frank
Norris Motors, was one of the most
successful advertising campaigns
we ever tried. The enthusiasm
generated among our own salesmen
and the public was of the highest
order of any campaign yet under-
taken."
NEW WISN CENTER
Planned on Milwaukee Site
ERECTION of a radio-television
center will be carried out by
WISN-AM-FM Milwaukee at a
downtown site which the station
has purchased on West Wisconsin
Ave., Milwaukee's main thorough-
fare, at N. 19th St., according to
Harry D. Peck, manager.
The 120,000-sq. ft. site cost $145,-
000, Mr. Peck said. He said plans
now are on the drawing board for
the new center, which will house all
broadcasting and telecasting activ-
ities and offices. WISN is a division
of the Hearst Corp.
NU NBC INSTITUTE
57 Enroll for Session
SIX-WEEK professional session in
radio and video training which be-
gins today (Monday) at the 11th
annual Northwestern U.-N B C
Summer Institute has 57 enrollees
from 25 states and three foreign
countries.
Of the students, 15 are employed
at broadcasting stations, and a
smaller number work in broadcast
departments at educational institu-
tions. Foreign students include one
from Italy, two from Canada and
one from the Philippines.
Telecasting
BROADCASTING
$50,000 a day-
for waiting!
These manufacturers are waiting.
In their factory, the production line
has halted, the men are idle. And every
day of this inactivity is costing them
$50,000-and more!
What happened? One small break-
down in an important machine has
stopped the works !
Even though replacement parts are
hundreds of miles away, there's one
way they could cut those days of waiting
to hours. It's an answer that is saving
thousands of manufacturers thousands
of dollars every day.
That answer is— Air Express !
Air Express speed means production
line speed. Whether your business is
factories, films, or food, you can profit
from regular use of Air Express. Here's
why :
it's fastest — Air Express gets top
priority of all commercial shipping
services — gives the fastest, most com-
plete door-to-door pick-up and delivery
service in all cities and principal towns
at no extra cost.
it's dependable — Air Express pro-
vides one-carrier responsibility all the
way and gets a receipt upon delivery.
it's profitable— Air Express service
costs less than you think, gives you
many profit-making opportunities.
Call your local agent of Air Express
Division, Railway Express Agency.
'MEOWS
GETS THERE FIRST
BROAD CASTING • Telecasting
June 23, 1952 • Page 47-
First or Second in
Quarter Hours
Between 6 a.m. and 7p.m.
WFBR "HOME-CROWN"
SHOWS OUTSTANDING
IN AUDIENCE AND
RESPONSE!
Looking for a place to put
your minute spots in Balti-
more? Pick the WFBR
"home-growns" — outstand-
ing participation shows! For
instance:
Completely outclasses its
field — No . 1 show of its kind !
MELODY BALLROOM
Top-rated disc jockey show
in Baltimore!
NELSON BAKER SHOW
1st in its time period!
EVERY WOMAN'S HOUR
Top-rated 30 - minute
woman's show!
SHOPPIN FUN
Top locally produced show
in its period !
MORNING IN MARYLAND
Misses being tops for 3 -hour
period by a fraction!
Buy where the top shows
are — buy on . . .
*Jan.-Feb. 1952
Pulte Report
ABC NETWORK
500* WATTS IN BALTIMORE, MP.
BAB SIGNS
PLANNING next fall's United Red Feather campaigns, to receive support by
all networks, are (I to r) Sylvester Weaver, NBC-TV vice president; Joseph
Allan, Bristol-Myers vice president and chairman of Red Feather Radio-TV-
Films Committee, and Charles Denny, NBC executive vice president.
► STARTING his 25th year in
broadcasting on June 12 was C. L.
(Chet) Thomas, KXOK-AM-FM
St. Louis. He began at WLW Cin-
cinnati and became general man-
ager of KXOK in March 1943.
► JOCKO MAXWELL, sports di-
rector of WWRL Woodside, L. I.,
billed as the nation's first Negro
sportscaster, observed his 20th an-
niversary in radio last Saturday.
He started in 1932 on the former
WNJ Newark with a morning
sports program. After WNJ ceased
operations, he moved in 1937 to
WWRL, where he conducts a
weekly Sports Digest. He also
writes a weekly sports column,
and magazine articles and is au-
thor of a book.
► HOUSEWIVES took over at
the 10th anniversary of Edith Han-
sen's radio homemaking on KMA
Shenandoah, Iowa, June 6, when
more than 1,200 honored her at
the station auditorium. A Shen-
andoah housewife, Mrs. Hansen airs
programs heard today on 54 ra-
dio stations throughout the coun-
try. She started on KMA. Ed-
ward May, president, KMA, pre-
sented her with an engraved silver
tray. Also taking part in the
festivities were J. C. Rapp, presi-
dent, and A. W. Ramsey, vice presi-
dent, Tidy House Products Co.
Mr. Rapp is a former general man-
ager of KMA, Mr. Ramsey a for-
mer sales manager at the station.
► TWELVE-year-old Quiz Kids
will be feted at Chicago's Bismark
Hotel on the program's June 26
birthday. Host is Louis G. Cowan,
owner and originator of the radio-
TV package. Joe Kelly, m.c, and
Mr. Cowan will greet more than
400 former and present program
kid stars. Show will be tape-re-
corded for broadcast on its CBS
Radio Saturday time period.
SUMMER MUSIC
Replaces MGM Shows on MBS
MUSICAL SHOWS have been
picked by Mutual as summer re-
placements for the MGM produc-
tions which occupy the 8-8:30 p.m.
EDT periods Mon.-Fri.
Julius F. Seebach Jr., in charge
of MBS programs, announced last
week that the Mon.-Fri. summer-
time schedule would see the fol-
lowing programs in the 8-8:30
spot, starting June 30:
Monday, Jazz Nocturne, featur-
ing Sylvan Levin, MBS musical
director in New York, arid orches-
tra plus singer Jean Tighe and a
quartette, the Mac and Jack Sing-
ers; Tuesday, Jimmy Carroll Show,
with Jimmy Carroll, guest vocalist,
and Emerson Buckley and orches-
tra; Wednesday, Music for a Half-
Hour, a program of operetta and
musical comedy melodies with
Jimmy Carroll and guests; Thurs-
day, Symphonic Strings, with Em-
erson Buckley and orchestra; and
Friday, Concerto Festival, with
Sylvan Levin and orchestra, plus
guests.
A participation quiz, The Great
Day Show, is scheduled for the
8:30-9 p.m. period on Wednesday,
which currently is the second half
of the hour-long M-G-M Musical
Comedy Theatre.
MGM shows vacationing for the
summer in addition to Musical
Comedy Theatre, are Woman of the
Year, starring Bette Davis and
George Brent; Black Museum, with
Orsen Welles; Modern Adventures
of Casanova, with Errol Flynnr
and Adventures of Maisie, with
Ann Sothern.
Locke Buys Programs
LOCKE Stove Co., Kansas City,
through Calkins & Holden, same
city, has bought a half-hour on a
27-station southern NBC network
for broadcast of a folk music and
variety show originating in Nash-
ville. Contract is effective for 13
weeks from Aug. 16, Saturdays,
9:30 to 10 p.m. CT.
For Special Nielsen Service
BAB has contracted for a special
Nielsen service, making available
to BAB members information de-
veloped from the Nielsen Radio
Index Service, Nielsen Coverage
Service and Nielsen Food-Drug In-
dex Service, it was announced
Thursday in a joint release from
W. B. Ryan, president of BAB,
and Arthur C. Nielsen, president
of A. C. Nielsen Co.
Signing of the contract followed
months of negotiations between
the radio industry's self -owned pro-
motion organization and the mar-
ket research firm, in which Edgar
Kobak, business consultant, whose
clients include the Nielsen firm,
and also chairman of BAB's execu-
tive committee, reportedly played
a major part.
First reports to be developed by
BAB from NRI material will in-
clude analyses of general radio lis-
tening and TV viewing habits,
early morning and late evening
radio audiences, evening radio lis-
tening in TV areas, cumulative
weekly and monthly audiences of
programs broadcast more often
than once a week and audience
size studies of national spot radio
campaigns, Mr. Ryan said.
Auto Data in Fall
Food and Drug Index Service
will provide material for additional
reports on seasonal variations in
the sale of packaged goods, im-
portance of rural and small town
markets for various types of prod-
ucts and case histories of radio
advertising successes as reflected
in store sales records, the joint
release stated. In the fall the first
NCS report will give BAB sub-
scribers up-to-date information on
automobile and other out-of-home
listening.
"Through the Special Nielsen
Service" Mr. Ryan said, "BAB
members will be armed with impor-
tant new facts about radio listen-
ing and the movement of goods
resulting from radio advertising.
We expect that some of BAB's
most significant presentations for
local and national advertisers will
be based on the tremendous fund
of information which A. C. Nielsen
has spent many millions of dollars
to acquire."
BAB officials would not comment
on the amount the organization is
paying for Nielsen service other
than to indicate the sum is "rea-
sonable."
WOR NEW YORK supplied about 30
portable radios to Ebbets Field, Brook-
lyn, last Thursday, when some 400
blind persons attended Dodgers-Cubs
game as guests of Dodgers.
PHILCO Corp., Philadelphia, has es-
tablished new scholarship fund for
engineering students at Lehigh U.,
Bethlehem, Pa. Grant of $18,000 will
provide for three scholarships valued
at $1,500 annually for next four years.
Gallup Sales Expand
EIGHT additional sales of Dr.
George Gallup Show, transcribed
radio program, were announced
last week by George F. Foley Inc.,
N. Y., film packaging and distrib-
uting firm. Bringing total sales to
130 markets, new station sales in-
clude WWVA Wheeling, W. Va.;
WMAZ Macon, Ga.; WMT Cedar
Rapids, Iowa; WDNC Durham,,
N. C; KMED Medford, Ore.; KMO
Tacoma, Wash.; WLOK Lima,
Ohio; WMAS Springfield, Mass.
;e 48 • June 23, 1952
BROADCASTING • Telecasting
How the Flying Tigers; got over the Hump
1. In November, 1 945, we told the story, in this series, of
12 India-China "hump" flyers from the American Volun-
, teer Group who came home from the war and started
an air freight business. They called their company
The Flying Tiger Line Inc.
2* As we told you then, the veterans pooled
all their savings but they still needed additional
capital to launch their project. Several Los
Angeles businessmen offered to furnish this capi-
tal on a 50-50 basis— the veterans to operate the
company. This capital enabled them to start op-
erations on June 25, 1945, with 8 war surplus
Conestoga cargo planes.
5* The company has used Union Oil aviation
products since it began operations in 1945. But
that doesn't seem nearly as important to us as
the fact that the men were able to accomplish
these things. It could hardly have happened
under anything but the American profit and loss
system.
3* Over the last seven years the company's
growth has been spectacular. Their fleet of planes
has grown from 8 to 39. In 1949 they received the
first certificate to fly U.S. Air Freight Route 100.
And they now operate daily transcontinental
schedules to 43 cities, in addition to world-wide
contract and charter services. The company
has now contracted for seven new DC-6A's —
the largest order ever placed for cargo planes.
4* Last year their fleet earned a total revenue
of $15J4 million compared to $458 thousand the
first year. In 1951 their planes flew a total of
over 1Z14 million miles compared to M million
miles the first year. Today The Flying Tiger
Line Inc., is the world's largest certificated
freight and contract air carrier.
6* For without the profit incentive the business-
men wouldn't have put up the capital to start
the business in the first place. Without the hope
of gaining financial independence, the veterans
wouldn't have had the incentive to sweat out the
problems of starting the company and develop-
ing it. Altogether, we think it's a wonderful
example of the advantages of our American free
enterprise system over others.
UNION OIL COMPANY
OF CAIIIOR1VIA
INCORPORATED IN CALIFORNIA, OCTOBER
This series, sponsored by the people of Union Oil Company, is dedicated to a
discussion of how and why American business functions. We hope you'll feel
free to send in any suggestions or criticisms you have to offer. Write: The
President, Union Oil Company, Union Oil Building, Los Angeles 17, California.
17, i«90 Manufacturers of Royal Triton, the amazing purple motor oil
BROADCASTING • Telecasting
June 23, 1952 • Page 49
THANK YOU
tailed questionnaires to all 109
questionnaires were returned and the above results printed in
Billboard TV Quarterly, June 14, 1952. We're gratified ... we're elated
...we're happy... we're proud. All we can say is- thanks... gee whizz.
rV STATIONS!
ox
4> ~*
'0„ 'Ov. '*/
bill to prohibit alcoholic beverage advertising.
This happened by the slim margin of one vote.
So the campaign was carried to the House,
smuggled in under the broad terms of the
Gathings Resolution, theoretically aimed at
purported "offensive" TV programs.
Thus far, an NARTB delegation headed by
President Harold E. Fellows and including
Code Review Board Chairman John E. Fetzer
has scheduled appearances before the subcom-
mittee. Network representatives plan to tes-
tify. The Brewers' Foundation, recognizing
the ruse of the blue-nosers, also contemplates
an appearance.
This is gratifying. The foe hasn't been
underestimated. A strong showing should spell
the end of these forays against free media (for
the moment, anyway). It will become apparent
that Congress can't legislate program content
without contravening the Bill of Rights.
Revision Needed
jf - our respects to:
editorial
Price War
NO MATTER whose the fault (if indeed any-
one can be singled out for blame) much radio
network business in the past year and a half
has been conducted in the haggling traditions
of a Near Eastern bazaar, where nobody pays
the first price asked unless he is a rich and
i stupid tourist.
A wandering rug merchant may be able to
do his pittance of business that way, but it
does not work out well for larger enterprises.
It certainly has not worked out well for radio,
as a special article in last week's issue of this
publication made disturbingly clear.
The trouble has been that not very many
people in radio have brought themselves to
I admit that radio network business has really
degenerated to the hawker's level. It is not
easy to believe that an enterprise dealing in
more than $100 million a year could have let
its price structure fall into utter chaos.
Only recently, it seems to us, has the radio
I industry as a whole begun to recognize this
problem. The next step, which it appears will
soon be taken, is to deal with it realistically.
The heart of the problem is prices.
Quite obviously, many of their canniest cus-
|j tomers think that radio networks today are
overpriced. Although we certainly do not
agree, we must concede that, whatever the
reason, the networks have been unable to per-
suade these customers that the price (or at
least the announced price) is equitable.
It was an unhappy consequence that hag-
gling came about once enough customers ob-
■ jected to the first prices asked. There is no
point now in wondering whether the line could
have been held if the networks as a group had
steadfastly stuck to their prices.
Radio networks now have no choice other
than to set a new price scale. It must be
reasonable enough to attract buyers but high
enough to enable networks and their affiliated
stations to make a living.
Above all, the price scale must be one to
' which all the networks will adhere. If, after
the readjustment that seems inevitable, a new
period of haggling ensues, the demoralization
of radio networks will be complete and their
I destruction unavoidable.
Timely Testimony
| INERTIA, which has plagued broadcasters for
I years, is nowhere apparent in the approach
toward the so-called Gathings investigation
| in Congress, which so far has been marked
primarily by side-show exhibitions and an
oblique effort of prohibitionists to force alco-
holic beverage advertising from the air.
A formidable team of spokesmen for broad-
casters and telecasters will testify next week
before the House Interstate and Foreign Com-
, merce Subcommittee. They will come prepared
to show that radio and television are entirely
■ capable of regulating themselves.
Many broadcasters were deluded by what
transpired when the hearings opened three
" weeks ago. The witnesses launched diatribes
against "hootchy-cootchy" dancers and "beer-
; casts." It looked like more of the headline-
hunting that animates many Hill hearings.
A timely note of caution is sounded by Com-
[| mitteeman Arthur G. Klein (D-N. Y.). He
urges complete and forthright testimony. And
he cited the appearance of the prohibitionists,
who earlier in the session were thwarted in a
i| drive to get through a Senate committee a
Page 52 • June 23, 1952
IN SOME DETAILS, the version of the Mc-
Farland Bill passed last week by the House
is unacceptable.
Though retaining some of the major pro-
visions of the original measure, as proposed
by Sen. Ernest W. McFarland (D-Ariz.) and
passed by the Senate, the House version
strayed in just enough particulars to pervert
what could be a useful piece of legislation
into an extremely dangerous one.
Discrepancies between the Senate and House
versions are summarized elsewhere in this
issue. Those which strike us as especially in
need of straightening out include:
The failure of the House to change Sec. 311
of the existing Communications Act which
permits the FCC to refuse broadcasting licen-
ses to persons found guilty in federal court
of monopolizing radio communications. This
section was eliminated from the act in the
Senate bill on the quite justifiable grounds .
that it constituted "double jeopardy."
The addition by the House of a section au-
thorizing the FCC to suspend licenses for 90
days and levy fines of $500 a day for viola-
tions of the Communications Act. The Senate,
in its bill, would give the FCC power to issue -
cease and desist orders, which would be bad
enough. The House would make the situation -
intolerable. An intemperate or willful Com-
mission could wreck a station easily by exer-
cising such punitive powers. The FCC's pres- )
ent power of license revocation is adequate.
The House bill subsection preventing sta-
tions from establishing political broadcasting
rates that exceed "the minimum charges made
for comparable use of such station for other
purposes." In the absence of further explana-
tion, this subsection could be interpreted most
unfairly. Suppose the political broadcast re-
placed a show regularly scheduled under a
long-term contract earning a favorable dis-
count. Would the discount be figured in when
computing the "minimum charges"?
These and other apparent flaws in the House
version must be eliminated before broadcast-
ers can regard this legislation favorably.
Fortunately, the measure will be taken up by
a joint Senate-House committee where, it is to
be hoped the ills will be removed.
There would seem to be a chance that a
sensible bill may emerge. It is interesting that
the roadblocks which certain FCC personnel
tried to place in the way of the measure proved
ineffective in the House, which passed the bill
overwhelmingly. This would indicate that if
the conferees can produce a compromise bill
reasonably soon, it would have a chance of
adoption before the adjournment of Congress.
But one thing must be kept in mind. It(
would be better to have no new bill at all than /
one containing serious shortcomings.
BENEDICT GIMBEL JR.
TO BENEDICT GIMBEL Jr. there's no
business like show business, unless, of
course, it's broadcasting.
Happily, Mr. Gimbel, president - general
manager, Pennsylvania Broadcasting Co., li-
censee of WIP-AM-FM Philadelphia, has been
able to combine both of his loves.
Twenty-two years ago, Mr. Gimbel assumed
the presidency of WIP and since that time
has directed its efforts in entertainment and
civic affairs.
How successful has he been? Mr. Gimbel's
answer to that query shows that whereas, he
brings much imagination to his programming,
his feet are solidly on the ground insofar as
the practical aspects of station operation.
He has a one-word yardstick with which to
measure success. That word is simply: Results.
"Many people have been depreciating radio
and its effectiveness," he commented. "We at
WIP feel differently. The year just past shows
an increase of 26% in local billing over the
year before . . . the highest in the 30 years
of WIP's existence.
"Next year is going to be even better," he
added optimistically. "I don't think any other
medium can offer a serious challenge to radio
on a coverage basis or on a cost basis.
"Everyone knows that the set sales are the
highest ever and radio sales volume is the
highest in its history.
"It all adds up," said Mr. Gimbel, "to more
penetration, more listeners, more business.
Radio is a great medium and I think it will
continue to be for years to come. It's eco-
nomical and it produces. Isn't that the answer
to any good medium?"
The early direction of Mr. Gimbel's life was
not pointed toward broadcasting. It was as-
sumed that he would inherit the mantle of his
family's famous mercantile business.
A native Philadelphian, Mr. Gimbel attended
Central High School there, then completed his
secondary education at Thorpe School, Stam-
ford, Conn., and at La Villa, Lausanne, Switz-
erland.
College training at the U. of Pennsylvania's
Wharton School was interrupted in Mr. Gim-
bel's sophomore year when he joined the Army
during World War I. He was discharged as a
sergeant after 16 months' service. He was
graduated from Wharton in 1921.
Then, as planned, he began his business
career with the Gimbel store in Philadelphia.
Following an apprenticeship of two years,
during which he served in every department,
young Mr. Gimbel was made assistant mer-
( Continued on page 54 )
BROADCASTING • Teleca»ting
Here's how to
mum
your impact in the
Detroit Market
MARKET MAGIC is a combination
selling plan that ties your WWJ on-
the-air advertising to A&P in-the-store
merchandising. It adds to WWJ's
powerful radio salesmanship the direct
eye-catching impact of point-of-sale
promotion in the 93 A&P stores dom-
inating the Detroit area.
MARKET MAGIC advertisers who
distribute their products through A&P
stores— where Detroiters spend $100,-
000,000 annually— are assured a one-
week preferred position display in each
of these stores, for any one product
during a 13-week cycle.
MARKET MAGIC produces double
impact from one sales campaign, at
one low cost, through one medium.
WWJ, Detroit's NBC station.
BROADC
if PROOF
POSITIVE
that K-NUZ
brings results!
Kaphan's
RESTAURANT
Speaks Out
for K-NUZ
Pull Power . . .
Here is a letter K-NUZ re-
ceived from Peter Petkas, owner
of Kaphan's Restaurant in
Houston.
Gentlemen:
As we begin our 40th week on
K-NUZ I would like to thank the
personnel of your station for their
friendly co-operation and assist-
ance. As evident in our fourth re-
newal of our original contract, we
are more than pieased with the
results we have obtained from our
program "Dinner Date" with Paul
Berlin. I think you will appreciate
knowing that our over-all volume
of business has increased 16%, and
holidays have shown a 19% in-
crease over the same period before
going on K-NUZ.
We are looking forward to con-
tinued success with your station.
Very truly yours,
Peter Petkas
Call FORJOE
National
Representative
or DAVE MORRIS
General Manager
At KE-2581
HOUSTON'S HADING INDEPENDENT
Page 54 • June 23, 19S2
Our Respect To
(Continued from page 52)
chandise manager of the ready-to-
wear departments. A year later he
was named merchandise manager
of those sections.
In 1922, Gimbel Bros, purchased
WIP as an adjunct to its advertis-
ing department. The station shared
time in those days with WFAN,
then owned by the Levy brothers
of CBS fame. In the early 30s,
Gimbel Bros, bought out WFAN,
deleted the call letters, and WIP
started to hit its stride under the
guidance of Benedict Gimbel Jr.
During those long months while
he was learning merchandising,
Mr. Gimbel had longed for some
active participation in show busi-
ness. When the radio station came
along, he seized the opportunity.
Here was a field in which he could
enlist his knowledge of show busi-
ness on behalf of the station's ad-
vertisers.
Under his imaginative direction,
WIP was the first station in the
Philadelphia area to go on a 24-
hour daily, seven-day-a-week oper-
ation; it was the first in Philadel-
phia to broadcast from airplane to
ground and the first to broadcast
from the bottom of the sea.
This progressive programming
has led to well satisfied advertisers.
A source of pride with Mr. Gimbel
is the fact that many of the sta-
tion's current sponsors have been
with WIP for 10 to 15 years. One
advertiser has just celebrated its
21st anniversary with the station.
Mr. Gimbel not only sets the
policy of the station, but he is
active also in helping carry it out.
He is at his office usually before 9
a.m. and remains in harness as long
as he feels he is needed. This
sometimes means that he still is
working at midnight.
Covers Local Stories
Many ideas are originated by
him. And, since WIP tries to give
full coverage of local happenings,
he often covers stories himself. He
is an honorary Philadelphia fire
chief.
Philadelphia being his "home
town," Mr. Gimbel takes an active
part in civic affairs. He lately was
honored by the Boys Clubs of
America for his more than 15
years of service as a member of
the board of the Crime Prevention
Assn. He also is a member of the
board of directors of MBS and
serves as president of the Phila-
delphia Radio & Television Broad-
casters Assn.
On June 3, just three weeks ago,
he was awarded an honorary de-
gree of Doctor of Humane Letters
by Lincoln U., Oxford, Pa., during
the university's 98th commence-
ment.
He has attended every major
show's opening night performance
in Philadelphia for the past 17
years. Mr.- Gimbel's home guest
book bears the names of most of
the great and near-great of the
theatre, movie and radio world; his
collection of autographed photo-
graphs number nearly 1,500; his
personal record library is an en-
viable collection, as are his collec-
tion of strange hats, brought from
far parts of the world.
As a youth, Mr. Gimbel was an
avid polo player. He rode for the
Lancaster Polo Club and for the
Philmont Polo Club. A team mate
was William S. Paley, CBS board
chairman. Incidentally, Mr. Paley
also is a "brother" in Zeta Beta
Tau fraternity.
Polo playing now, however, at-
tracts only a spectator's interest
from Mr. Gimbel. At 49, he follows
more sedentary pursuits such as
the study of words, their meanings,
derivations and proper usage. His
library of dictionaries and refer-
ence books boasts more than 100
volumes, and includes a research
library on curious and little-known
facts.
Club Memberships
In addition, Mr. Gimbel is a
member of Philadelphia's Poor
Richard Club, the Radio Executives
Club of New York, the Radio
Pioneers, the Lamb's Club of New
York and the Variety Club of
Philadelphia.
He is now married to the former
J. Jessie Kane, of Philadelphia. A
son of Mr. Gimbel by a former
marriage is Edward Nathanson,
ABC-TV producer-director.
As for future ambitions, the
Pennsylvania Broadcasting Co. has
just filed for UHF TV stations in
Philadelphia, Milwaukee and Pitts-
burgh. Also, Mr. Gimbel plans ex-
tensive expansion of WIP.
He has full faith in the future of
radio but TV quite naturally, has
a fascination for him, too. Every
new show would mean an "open
ing night" and the familiarly be-
loved backstage call, "Curtain
going up!"
WTSP BALLCAST
Studio Outdraws Ballpark
STUDIO recreation parties held
by WTSP St. Petersburg, Fla., tod
stimulate fan interest in minor
league baseball have become
successful that the station actually
outdrew the ballpark in attendance
on one occasion.
This was the enthusiastic report
from Jack Faulkner, WTSP pro-
gram director, in commenting on
the station's newest activity. The
parties have been a regular fea-
ture the past few weeks, with at-
tendance at the baseball broad-
casts hitting 120 for each game.
Admission is free and cooperative
sponsors supply free sandwiches,
soft drinks, ice cream and cigar-
ettes.
When the local Saints team
played the weak second-division
Fort Lauderdale Braves in a
Florida International League game,
some wags wagered the studio
party would draw more people
than the game at Fort Lauder-
dale. It did— by 20 fans.
WBNS Radio has a point to
prove and facts which add up to
an answer sponsors like to hear.
Here's why sponsors profit from
spot announcements on WBNS:
Domination of 24 Central Ohio
counties, ll/4 million strong, that
spend a billion dollars annually.
WBNS carries the 20 top-rated
programs with more listeners than
all other local stations combined.
For more sales, put Central Ohio's
only CBS outlet to work for you.
CENTRAL OHIO'S ONLY
JOHN BLAIR
POWER
WBNS — 5,000
WELD-FM — 53.000
COLUMBUS. OHIO
OUTLET
BROADCASTING • Telecasting
WGEZ DUNKS
Stages Sears Day
I1 TIWGEZ Beloit, Wis., helped dunk
tj|three top local Sears Roebuck &
||Co. executives into a river as a
[result of the success of an annual
,1 feears sale.
| For several days preceding
I "Sears Days," and throughout the
rporlcl 1 nine-dav sa^e> WGEZ aired 11
S spots daily plugging the event. In
f addition, Sears co-sponsored Chi-
min cag0 white Sox baseball games
l: to \over the station.
Immediately preceding the sale,
°! a "planning party" was given.
John Barrows, store manager, set
the quota, and announced that if
129% of it were reached, he would
lj submit himself, fully dressed, for
i a thorough dunking in the Rock
aj River, just north of Beloit. If
Id 131% were reached, Gordon Wedge,
assistant manager, would be
tut!-: dunked, and if 135% were reached,
road- f-J Alvin Collins, credit manager,
ame . < would receive the same treatment,
atives Opening night brought the larg-
fHli est crowd in the history of the
W store. In three hours, about 10%
of the quota was reached. At the
earn i end of the nine-day sale, total busi-
ision fn ness equalled 141% of the quota.
5 >p Employes declared "D (for dunk-
ing) Day" and Messrs. Barrows,
Wedge and Collins lived up to their
end of the bargain.
WGEZ was on hand at the dunk-
ing to give a gurgle-by-gurgle de-
scription.
All three executives praised
WGEZ's part in making the sale
a success. Mr. Wedge commented,
"We feel that the success of the
sale was due greatly to the power
of radio and especially in the kind
of promotion we have come to ex-
pect of your station after two years
of advertising with you."
KAUFMAN AGENCY
Wins 18 NAAN Awaards
HENRY J. KAUFMAN & Assoc.,
Washington, received 18 awards at
the 21st Annual Conference of the
National Advertising Agency Net-
work, which met Monday-Friday
last week at Skytop, Pa.
The annual creative awards com-
petition had 384 entries by the 30
advertising network members.
Kaufman clients who won awards
include:
WMT Cedar Rapids; Christian
Heurich Brewing Co., Washington,
local merchandising campaign and
spot radio advertising; Potomac
Electric Power Co., local general
newspaper campaign and radio
program; First Federal Savings &
Loan Assoc., Washington, spot TV
announcements, and Mason Root
Beer Bottling Co., Washington, TV
program.
Judges included Stuart M. Arm-
strong, National Radio Institute;
Joseph L. Brechner, WGAY Silver
Spring, Md.; John S. Hayes, WTOP-
AM-FM-TV Washington; Gene Juster,
?£C,i„Cnarles L Kelly- WMAL-AM-
FM-TV Washington; Robert K. Rich-
NARTB> and Sol Taishoff,
BROADCASTING • TELECASTING.
BROADCASTING • Telecasting
In the Employment Office, too..
GOOD COMMUNITY RELATIONS
are essential. Radio can be a real help!
In countless companies, the Employment Director
faces a terrific task these days. Management calls
for continuing additions to the force, while com-
petition grows stiffer all the time.
Good community relations can be of tremendous
assistance. And, as many companies have shown,
radio is an excellent tool for fostering friendship
in a plant's neighborhood. Radio programs help
make friends not only with families near at hand,
but also with those in outlying areas that other
media usually fail to reach.
If you're not already using radio as an aid to
recruitment, it will pay you to look into it. And
if you're located in any one of six leading indus-
trial areas.. Boston, Springfield, Philadelphia,
Pittsburgh, Fort Wayne, or Portland, Oregon.,
you're in luck. You can count on the specialized
programming experience of a Westinghouse radio
station to help you make friends with your
neighbors.
WESTINGHOUSE RADIO STATIONS Inc
WBZ • WBZA • KYW • KDKA • W0W0 • KEX • WBZ-TV
National Representatives, Free & Peters, except for
WBZ-TV; for WBZ-TV, NBC Spot Sales
June 23, 1952 • Page 55
i!
operation
critical
W0 %
the chips are down... the client's ok is in the balance
This is the crisis of the schedule. The agency is pre-
senting its media recommendations for the year ahead.
The client men listen in stony-faced silence. . . . Their
turn will come soon enough.
The account executive finishes his presentation ; a cold
silence falls on the group.
What do they think of it? Why doesn't
somebody say something?
The client's ad manager shuffles his papers; steals a look
at his boss. The agency men force themselves to keep
still. They know it's the client's turn to speak. The media
director unconsciously fingers his copy of Standard Rate
. . . and waits for the inevitable storm of questions to come.
Page 56
June 23, 1952
BROADCASTING • Telecasting
Every agency man who's been
through it knows Operation
Critical. A recommendation in
five figures— or six— is on the table
. . . the result of weeks of research,
dozens of interviews with helpful
and hopeful representatives,
agency sessions far into the night,
untold man-hours of just plain
work. And all for nothing, if the
client doesn't go along.
The questions begin:
"How much of a break in rates would we get
if we put the whole magazine campaign
into these top five?"
"This newspaper — how well does it cover the
city and trading area population?"
"Has there been any study of listening habits
in the Kansas City region?"
"Do these business publications get read by
employees below management level?"
Questions, questions. They range from simple to com-
plex, from naive to shrewd. But they must be answered,
then and there. The time for preparation is gone. This is
it — Operation Critical.
The media director's fingers fly as he flips to a figure in
Consumer Markets,
i^" & ~~; quicklv turns to a fact in
5Bj7^^w'"™:^^^-^JHH| Standard Rate & Data.
The account executive
cites a previous experi-
ence while the media man
As usual, the "standard" questions are relatively easy
to answer. Standard Rate & Consumer Markets have
most of the facts organized. But some of the questions go
beyond facts, into interpretations;. comparative studies;
trends . . .
"Which of these women's magazines carries
the most ethical drug advertising?"
"Do young people read this Sunday
supplement?"
"Has this station's audience grown in the
last year? How much?"
"Would it be worthwhile to add a second
paper in this city?"
Listings of standard facts cannot answer many such
questions — they're not supposed to. But the need for
quick access to summarized information has been antici-
pated by many publishers and station operators who
know from experience what goes on day and night in
the media department, in the agency review sessions, and
in Operation Critical.
That's why approximately 1,050 individual media
used 8,500 Service-Ads in 1951 to supply needed infor-
mation in packaged form . . . and to place this informa-
tion near their market listings (in CONSUMER Markets)
and near their media listings (in SRDS).
ice-Ads supplement the basic facts . . . and they are right
, jn the conference room, when this supplementary informa-
nt most needed. They help buyers boy... they help buyers sell.
STANDARD RATE 8 DATA SERVICE, INC.
the national authority serving the media-buying function
Walter E. Botthof, Publisher
1740 RIDGE AVENUE • EVANSTON, ILLINOIS
SALES OFFICES: NEW YORK • CHICAGO • LOS ANGELES
of consumer magazine rates and data • business publication rates and data • national network radio and
ervice • radio rates and data • television rates and data • newspaper rates and data • transportation advertising
rates and data • A. B. C. weekly newspaper rates and data • consumer markets, serving the market-media selection function
IROADCASTING • Telecasting
,iti
June 23, 1952 • Page 57
HOME AND
AWAY GAMES
with
* BYRUM SAAM
* GENE KELLY
* CLAUDE HAR
RING i
(scatters
Philadelphia's top sportscasters
WIBG
10,000
WATTS
PHILADELPHIA'S
MOST POWERFUL
INDEPENDENT
REPRESENTED BY
RADIO REPRESENTATIVES, INC.
front office
ROBERT J. BODDEN, program director, WRCO Richland Center,
Wis., appointed general manager, WRDB Reedsburg, Wis.
W. W. (NICK) CARTER Jr., station manager, WTRY Troy, N. Y., pro-
moted to general manager and director there.
GEORGE W. CLARK Inc., N. Y., appointed national
representative by KRSC Seattle.
IRWIN HOTT, sales staff, WONE Dayton, Ohio, and
former musical director at WOL Washington and
WRFD Worthington, Ohio, to WVKO-AM-FM Colum-
bus, in sales capacity.
Mr. Carter
DAVID A. CARLISLE added to sales staff, WFIL-TV Philadelphia.
LEWIS D. STEARNS, account executive, KECA Hollywood, has resigned.
KEITH McKENNEY, sales staff, Free & Peters, to WJBK-TV Detroit,
in same capacity.
WAYNE MACK, sales staff, WDOK Cleveland, resigns
to devote full time to announcing and producing.
THOMAS C. HARRISON to WSM Nashville, as direc-
tor of national spot sales.
GARDNER COWLES, president, KRNT Des Moines,
re-elected chairman of the board, Minneapolis Star and
Tribune. KINGSLEY H. MURPHY, president, KSO
Des Moines, re-elected to board of directors.
THOMAS F. CLARK Co., N. Y., elected to membership in National Assn.
of Radio & Television Station Representatives.
PetionaL • •
EARL W. WINGER, president, WDOD Chattanooga, presented award
on behalf of station for "outstanding service in the field of safety pro-
motion" by National Safety Council. . . . ARTHUR H. CROGHAN,
owner-general manager, KOWL Santa Monica, cited by Southern Calif.
Broadcasters Assn. and Adv. Club of Los Angeles on 25th anniversary
in radio.
HUGH A. L. HALFF, president, WOAI-AM-TV San Antonio, elected to
board of trustees of National Jewish Hospital, Denver. . . . DANA
CLARK, guest relations manager, ABC Hollywood, recovering from
stroke suffered recently.
JOHN T. GELDER, vice president, WCHS Charleston, W. Va., elected
president of city's Symphony Orchestra Society. . . . ROY V. SMITH,
spot sales manager, Alaska Radio Sales, N. Y. father of girl, Deborah
Jean, June 14. . . . BILL GIETZ, sales staff, WTAR-AM-TV Norfolk,
Va., cited by Norfolk Sales Executive Club as one of area's outstanding
salesmen. . . . HARRY MAIZLISH, president-general manager, KFWB
Hollywood and ERNEST L. SPENCER, president-general manager,
KVOE Santa Ana, elected to board of directors of Southern Calif.
Broadcasters Assn.
FEIST ELECTED
Music Publishers Assn. Pres.
LEONARD FEIST of Mercury
Music Corp. was elected president
of Music Publishers' Assn. of the
U. S. for the coming year, at the
group's 58th annual meeting, held
June 12-13 at the Warwick Hotel.
New York.
Joseph A. Fischer of J. Fischer
& Bro., retiring president, auto-
matically becomes MPA vice presi-
dent. Donald H. Gray of H. W
Gray Co. was re-elected secretary
and Willard Sniffin of Harold
Flammer Inc. was elected treas-
urer.
Four new directors were elected:
Donald F. Malin of C. C. Birchard Co.,
Kermit A. Walker of Bourne Inc., Wal-
ter Heinrichsen of C. F. Peters Corp.,
and Robert Schell of Shawnee Press.
Benjamin Pepper of New York was ap-
pointed permanent legal counsel for
MPA.
Mitchell Elected
L. SPENCER MITCHELL, general
manager of WDAE Tampa, has
been elected director of District
No. 4 of the Columbia Affiliates
Advisory Board to serve out the
unexpired (1952-53) term of Glenn
Marshall Jr., general manager,
WMBR-TV Jacksonville, who re-
signed from CAAB to join the CBS-
TV Affiliates Advisory Board now
being organized [B»T, June 16].
Mr. Mitchell was chosen in a spe-
cial election to select a replace-
ment for Mr. Marshall.
June 23, 1952
LES BEIDERMAN, owner of Paul Bunyon Network and general man-
ager of WTCM Traverse City, Mich., made honorary alumnus of U. of
Michigan. . . . COLIN M. SELPH, president, Santa Barbara Broadcast-
ing & Television Corp., Santa Baroara, elected to board of directors of
city's Better Business Bureau and chairman of executive committee of
Golfers' Assn.
BROADCASTING • Telecasting)
The Water's
Fine! (really)
A quick dip into the North
Dakota pool of buying power
will convince you that KFYR
in this agriculturally wealthy
state pays handsome divi-
dends per advertising dollar.
Ask John Blair for KFYR facts
and figures.
KFYR
BISMARCK, N. DAK.
5000 WATTS-N. B.C. AFFILIATE
Rep. by John Blair
H
KBLA BURBANK
Begins in California
KBLA Burbank, Calif., 250 kw on
1490 kc, was to begin fulltime op-
eration Saturday from its trans-
mitter studio at 239 Amherst
Drive. Permanent studios and exec-
utive offices at 11516 Oxnard St.,
North Hollywood, are expected to
be ready this weekend.
Licensed to Broadcasters of Bur-
bank, KBLA is owned equally by
Floyd J. Jolley, Burbank council-
man; Arthur J. Crowley, attorney;
Gordon A. Rogers, contractor ; Wal-
ter Mansfield and Albert S. Hall,
realtors. Robert S. Marshall, for-
merly of KFMV (FM) Hollywood,
is KBLA general and commercial
manager.
The staff includes Nicholas Mus-
key, assistant manager and pro-
gram director; Charles Powers, ac-
count executive; Julie Cummings,
copy writer-traffic manager ; Robert
Skiles and Robert Miller, announc-
ers; and Thomas Payne, engineer.
MORE AND EARLIER CHRISTMAS RADIO
NRDGA Studies Department Stores '52 Plans
Arthur M. Semones
ARTHUR M. SEMONES, 53, who
worked at Henri, Hurst and Mc-
Donald agency, Chicago, since it
was organized in 1916, died Tues-
day after a long illness. Funeral
services were conducted Friday.
Three years ago he became a vice
president. Surviving are his wife
and two sons.
RADIO, widely used in depart-
ment stores' pre-Christmas promo-
tions last year, is expected to do
as well or better this year, while
TV is still an unknown factor with
most stores, according to Howard
Abrahams, sales promotion head
of the National Retail Dry Goods
Assn.
In the June issue of Promotion
Exchange, NRDGA bulletin service,
Mr. Abrahams said that although
Thanksgiving Day is the tradi-
tional starting time for retail
Christmas advertising, reports
from stores indicate that "1952's
Christmas promotions will defi-
nitely be on the earlier side."
Plans are made much earlier, with
"newspaper and radio themes
planned on the most part during
late summer, although actual
Christmas formats are not cre-
ated until later in the season," he
said.
"Of 91 stores studied, 52 used
radio in the 1951 Christmas sea-
son," Mr. Abrahams reported.
Stores with regular programs on
the air generally reslanted them at
Christmas time, while "a substan-
tial number" of stores added spe-
cial pre-Christmas programs, Mr.
Abrahams added.
"From their reports," he said,
"it is evident that stores will put
MEMBERS OF A GREAT RADIO
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COLLINS
for
broadcast equipment
of unquestioned quality
Collins 212A
Studio Console
Your studio installation deserves
the built-in quality and superior
performance the Collins 212A
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Unit amplifiers are individually
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Write for complete technical in-
formation.
COLLINS RADIO COMPANY
Cedar Rapids, Iowa
Dogwood Road
Fountain City
KNOXVILLE
as much and probably increased
emphasis on Christmas radio pro-
gramming as compared with last
year."
On the video front, Mr. Abra-
hams reported that "only a small
percentage of the stores reporting
Christmas plans, use television
regularly as a selling medium.
Generally, the TV users reslanted
their telecasting, whether it con-
sisted of programs or spots, to
Christmas themes. Last year,
several stores added TV at Christ-
mas time. These stores are divided
in their thinking as to whether
they will repeat their TV this
Christmas.
"However, stores which had spe-
cialized programs slanted to chil-
dren's audiences are definitely en-
thusiastic about the effect of these
programs and will repeat these
techniques this year."
RADIO FESTIVAL
Inaugurated by WBEZ
POLITICS of Britain and the
drama of Oscar Wilde highlighted
the first summer radio festival
sponsored last week by the Chicago
Board of Education on its FM sta-
tion, WBEZ. The five-day pro-
gramming from 9 a.m. to 4 p.m. in-
cluded shows relayed to educational
stations throughout the country by
the National Assn. of Educational
Broadcasters.
The radio festival included pro-
grams from the U. of Michigan, U.
of Illinois and U. of Chicago,
Northwestern U. and the British
Broadcasting Corp. George Jen-
nings, director of the board's radio
council, said the effort will be con-
tinued during school holidays and
summer vacations if response is
favorable.
Safety by Radio
PENNSYLVANIA ASSN. of
Broadcasters, noting mount-
ing traffic deaths, is planning
a saturation public service
spot campaign on all holiday
weekends in the interest of
traffic safety. PAB board of
directors, who met in Harris-
burg June 12, is advocating
that all members participate
in the plan. It is believed,
said Robert Trace, station
manager, WMGW-AM-FM
Meadville, Pa., that radio can
play a major role in reducing
traffic accidents by constantly
alerting motorists of dangers
which lurk on crowded high-
ways. Plan is to incorporate
messages in station breaks.
BMI is sponsoring series of 10 con-
certs by the Berkshire String Quar-
tet, which will perform new works of
chamber music by 29 contemporary
composers. Series will be held at
Music Mountain, near Falls Village,
Conn.
Only ONE Station
DOMINATES
This Rich
Growing
15-County
Market
with
FOOD SALES
of
$124,756,000*
* Sales Management, 7952
Survey of Buying Power.
WINSTON-SALEM
BROADCASTING • Telecasting
June 23, 1952 • Page 59
286
RADIO STATIONS
Now Carry
JOHN T. FLYNN
Transcribed
• This is the amazing
record which has been
built up in just one month
by the John T. Flynn
daily news commentary
which is now being of-
fered to radio stations on
a transcribed basis.
• This program, a pres-
tige-building vehicle in
production for more than
three years, has gained
national recognition as an
audience-building, spon-
sor - pleasing, down - to -
earth analysis of current
events, featuring the na-
tion's outstanding au-
thority on economic and
social subjects.
• It is offered exclu-
sively in each market —
fifteen minutes one, five,
or six times weekly — at
no cost to stations while
broadcast sustaining. A
nominal talent fee is
asked when commercial.
© Full cooperation, in-
cluding visual sales aids,
is provided by the distrib-
utor to all stations seek-
ing sponsorship- Your in-
quiry is cordially invited.
R. K. Scott, Sales Director
America's Future, Inc.
205 East 42nd Street,
New York 17, N. Y.
MUrray Hill 4-6023
Also Available
AMERICANS,
SPEAK UP!
— fifteen minutes weekly —
transcribed — featuring nation-
ally-known personalities inter-
viewed by Bill Slater — winner
of a 1951 Freedoms Foundation
radio honor medal.
air-casters
ROLLAND C. BOURBEAU ap-
pointed merchandising manager,
WBAL Baltimore, succeeding J. WIL-
LIAM MASON, who transfers to sales
service, WBAL-AM-TV.
PATRICIA SCANLAN to CBS Radio
public affairs staff, Washington.
ROBERT C. CURRIE, producer-di-
rector, WCAU-TV Philadelphia, ap-
pointed production manager.
PAUL SCHRIMPF, news editor,
KWOS Jefferson City, Mo., to farm
programming department, WDAF
Kansas City, Mo.
GEORGE SANDERS, Hollywood disc
m.c, adds similar duties at KBIG
Avalon, Calif.
DONALD McGILL, announcer and pro-
ducer, CBM Montreal, appointed pro-
gram director.
TIM OSBORNE, senior announcer,
KTHT Houston, promoted to program
director, replacing JOHN KNAPP,
who transfers to KSOX Harlingen in
same capacity.
Mr. Osborne
Mr. Knapp
KNOX TAUSSIG Jr., account execu-
tive, KMOX St. Louis, appointed mer-
chandising manager at station.
ART WOLDT to announcing staff,
WSYR Syracuse, N. Y.
GRANT RECKSIECK, assistant ad-
vertising-promotion manager, NBC
Chicago, to KNBH (TV) Hollywood
as director of sales promotion.
A. C. WILLIAMS, disc jockey, WDIA
Memphis, promoted to promotion con-
sultant.
JOSEPH C. BEAL, program consult-
ant, WDSU - TV
New Orleans,
named production
manager.
ROBERT M.
ADAMS, director
of press and public
relations, W 0 L
Washington, to
WRC and WNBW
(TV) that city, in
similar capacity.
J^RRY REUTER,
KLRA Little Rock,
Ark., to announcing staff, KWK St.
Louis.
HAL LAWSON to WJR Detroit an-
nouncing staff.
MORTON COHN, program director,
WCHS Charleston, W. Va., and
HARRY BRAWLEY, public affairs
director there, elected to presidency
of Kanawha Players and Charleston
Open Forum, respectively.
FRANK FONTAINE, star of CBS Ra-
dio Frank Fontaine Show, assigned
role in Paramount Pictures feature
film, "Scared Stiff."
Mr. Beal
ED F. SHADBURNE, sales staff,
WAVE-TV Louisville, Ky., to adver-
tising staff, KVOR Colorado Springs.
NORMAN HANSEN appointed as-
sistant farm commentator for Pacific
region of Canadian Broadcasting
Corp., Vancouver.
FRED GREGG, promotion man with
Scripps - Howard
papers, to WLWT
(TV) Cincinnati,
as head of new
client service de-
partment. Assist-
ing him will be
JAMES ALLEN,
former city editor,
Cincinnati Post,
and JACK FRA-
ZIER.
JACK ROSS,
WCRO Johnstown,
Pa., to WCFM (FM) Washington, as
special events director.
JOSEPH R. COX, coordinator of traf-
fic operations for DuMont Television
Network, appointed area supervisor in
station relations department succeeded
by JAMES P. O'BRIEN, who tran-
fers from WTTM Trenton.
E. S. COATSWORTH, formerly with
moving picture interests including J.
Arthur Rank Organization, Toronto,
and National Film Board, Ottawa,
named TV publicity director for Ca-
nadian Broadcasting Corp., Toronto.
MAX TERHUNE, star of KNXT (TV)
Hollywood Alibi's Tent Show, named
president of Hollywood chapter of
Society of American Magicians and
West Coast vice president of national
chapter.
CHRIS MACK, farm service director,
WNAX Yankton-Sioux City, S. D.,
granted six-month leave to service as
radio consultant on
agriculture infor-
mation to Mutual
Security Agency.
He will be head-
quartered in Paris.
Mr. Gregg
CHARLES KUR-
ALT, U. of North
Carolina student
and former winner
of NARTB "Voice
of Democracy" con-
test, to WBT and Mr. Mack
WBTV (TV) Char-
lotte, N. C, for summer months.
BOB MENEFEE, WIP Philadelphia
announcer, and Barbara McGowan
were married June 7.
WAYNE GIBBS, mail department,
ABC Hollywood, father of girl, Linda
Marie, June 3.
WALTER DUNDON, manager, script
department, CBS Radio, Hollywood,
married JACQUELINE AKERS,
ecutive secretary, Anderson-McCon-
nell Adv., that city, June 2.
GEORGE DOBSON, sports announcer,
KTFS Texarkana, Tex., father of boy,
William.
BINGO PIVER, star of KECA-TV Los
Angeles Accent on You, and Keith
Whipple will be married July 26.
TOM McCOLLUM, director, WSYR-
TV Syracuse, N. Y., and Jean Zimmer-
man were married June 13.
WSYR's Local
Radio Sales
UP 39%
For the period ending April 30, WSYR's local radio
sales were 39% ahead of 1951. The local advertisers
responsible for this increase are the ones in the best
position to test the effectiveness of all media. They
know which advertising keeps the cash register
National Spot Advertisers
TAKE NOTE
Write, Wire, Phone or Ask Headley-Reed
ACUSE
570 KC
B WSYR — AM-FM-TV _ The Only Complete
Broadcast Institution in Central New York
.-. NBC Affiliate • Headley-Reed, National Representatives
60 • June 23, 1952
BROADCASTING • Telecasting
TE LECASTIN
lemispheric Networl
■Seen by Elliott
Page 81
When you put a CBS Television Film Sales show on the road
for your product, we're just starting to sell. As part of the package,
we now offer you merchandising services which assure the show
and the product of catching your customers' eyes.
For our shirt-sleeve staff not only will make a full kit of selling tools
available, but will go into your markets to give you on-the-spot
counsel and assistance, where indicated.
Whatever type of show you start out with, we'd like to help make it
a success story. Just ask us for details.
CBS Television Film Sales
aith offices in New York, Chicago, Los Angeles and Memphis
in our
T
year
ON THE MARCH
Neither Sergeant H. A. Ries, of the
Pennsylvania State Police, nor Sergeant John
Eihleiter, School Safety Officer of the
Lancaster City Police, was available on May 3 to
conduct WGAL-TV's regular Saturday
afternoon safety program. Both were
busy supervising the FIFTEENTH annual
Lancaster City and County Parade
of School Safety Patrols, an event sponsored by
the AAA in conjunction with the Pennsylvania
State Police and the Lancaster City Police.
WGAL-TV covered the parade with 3,500
safety patrolmen marching to the music of
26 high-school bands. Forty thousand spectators
watched the parade and 11,000 saw the
safety demonstration which climaxed the event.
Purpose of the parade was to highlight
once again the instruction youngsters receive
in highway safety. Through alternate
Saturday afternoon safety programs —
"Guardians of Safety," conducted by the City
Police, and "Highway Safety," conducted by
the Pennsylvania State Police — WGAL-TV plays
an important role in safety instruction to
many young people throughout a wide area.
WGAL-TV
LANCASTER, PENNSYLVANIA
A Steinman Station
Clair R. McCollough, Pres.
Represented by
ROBERT MEEKER Associates
New York Chicago San Francisco Los Angeles
June 23, 1952
BROADCASTING • Telecasting
TALL TOWER HAZARD s;^^^
By LARRY CHRISTOPHER
AIR HAZARD potential of tall TV
towers does not appear as serious
as aviation interests once feared,
according to statistics contained in
a study now being prepared for
the industry-government "ad hoc"
committee considering the problem.
The study shows there is but one
application pending before a re-
gional airspace subcommittee for
a 2,000 -ft. tower (Dallas -Ft.
Worth) while there are only three
requests pending before airspace
subcommittees in the entire U. S.
for towers in the 1,500-1,999 ft.
category. Two towers in this range
already have been approved, the
study shows.
Aviation Interests Alarmed
Aviation interests became
alarmed at the prospects of 2,000-
f t. towers sprouting over the coun-
try when FCC announced its Sixth
Report and Order lifting the TV
freeze and finalizing the allocation
of channels for some 2,000 TV sta-
tions in about 1,200 communities
[B»T, April 14]. The Sixth Re-
port provides for tower heights
up to 2,000 ft.
The ad hoc committee is a work-
ing group studying in detail the
tall tower air hazard problems and
their possible solutions. It is com-
posed of TV, aviation and govern-
ment representatives, both FCC
and CAA, and was appointed to
the task by the first major con-
ference on tall towers held in
April under the joint chairmanship
of FCC Comr. E. M. Webster and
CAA Deputy Administrator F. B.
Lee [B«T, April 28]. The ad hoc
group will submit its reports
shortly to Comr. Webster and Dep-
uty Administrator Lee, at which
time another large industry-gov-
ernment conference is expected to
be called to act on the reports.
Meanwhile, in FCC correspond-
ence disclosed last week on Capitol
Hill, it was learned that the Com-
mission considers it has full author-
ity under the Communications Act
to deny "any applications which
may involve a hazard to air navi-
gation."
The statement was made April
18 by Comr. Rosel H. Hyde in a
letter to Rep. Robert Crosser (D-
Ohio), chairman of the House In-
terstate & Foreign Commerce
Committee. The letter replied to
a request by S. G. Tipton, general
counsel for the Air Transport Assn.
of America, that Congress amend
the Communications Act to specify
that authority [B*T, April 7].
The study of the probable in-
stance of high towers, based on
statistics available today, is being
compiled for the ad hoc committee
by Robert E. L. Kennedy, Wash-
ington radio-TV consulting engi-
neer. It is one of four subcommit-
tee reports being prepared for the
ad hoc group.
According to the Kennedy study,
of 92 TV applications on file at
FCC early last week, 47 specify
towers less than 500 ft. high (above
ground, not above average terrain).
In most cases, towers less than
500 ft. do not require CAA clear-
ance. The study also shows that
25 applications specify towers 500-
599 ft., three fall within 600-699
ft., four each 700-799 ft. and 800-
FCC's TEMPORARY processing
procedure for handling new TV
station applications "will . . . make
possible the affording of television
service to the greatest number of
people in the shortest period of
time."
That is what the Commission de-
clared Thursday in denying the
petition of Josh Higgins Broad-
casting Co. (KXEL-AM-FM Water-
loo, Iowa) for amendment of the
temporary processing procedure in
order to place Waterloo in a more
favorable position [B«T, May 5].
Smaller Cities Cut Out
KXEL maintained that by using
city population as the basis of
priority, applications for the larger
cities with no service would get
relatively prompt consideration,
but smaller cities would have no
chance of getting service "for
months or even years, even though
stations in these smaller cities may
serve other substantial populations
outside the city to which the chan-
nel is allocated."
FCC, however, noted big cities
have rural areas which would get
service as well.
The temporary processing proce-
dure stems from the Commission's
Sixth Report and Order lifting the
TV freeze [B*T, April 14].
The city priority listing, com-
piled in accord with the temporary
procedure, was issued by FCC
899 ft., none 900-999 ft., seven
1,000-1,499 ft. and none 1,500 ft.
and above.
The study also finds that as of
June 1 there were 133 tower ap-
proval requests pending before
regional airspace subcommittees
throughout the country. This is
based on cities of 50,000 population
or greater.
The various airspace subcommit-
tees, the study finds, already have
approved 62 towers, and have 21
applications pending, in the 500-
599 ft. category. For 600-699 ft.
there are 11 approvals plus 12 ap-
plications pending; 700-799 ft., 11
approvals and 11 applications; 800-
899 ft., four approvals and four
applications; 900-999 ft., two ap-
provals, three pending; 1,000-1,499
ft., 11 approvals, 28 applications;
1,500-1,999 ft., two approvals, three
about a month ago [B«T, May 26]
and places Waterloo 61st in Group
A-2. Waterloo's population was
given as 65,198. It is 72 miles
from the nearest TV station, FCC's
listing states.
Applications for Group A-2 cities
(more than 40 miles from existing
stations) will be processed begin-
ning July 1 in order of the city
listing by population, according to
the temporary procedure. Concur-
rently, applications for Group B
cities (less than 40 miles from
service) will be processed, starting
with Group B-l.
In other allocation developments
last week:
• Both WLWC (TV) and
WBNS (TV) Columbus, Ohio, filed
oppositions with FCC to the peti-
tion of WLOA Braddock, Pa., for
reconsideration of the Sixth Report
so as to assign Channel 4 at Brad-
dock (greater Pittsburgh) [B»T,
June 9]. WLOA suggests channel
changes involving both Columbus
stations.
• WIBA Madison, Wis., asked
FCC to dismiss the petition of the
State Radio Council of Wisconsin
which seeks conversion of the non-
commercial educational reservation
there from one of three UHF chan-
nels to the only VHF channel
[B* T.June 16].
• Mayor David Lawrence of
Pittsburgh has written FCC: "I am
applications; 2,000 ft. up, one appli-
cation pending.
The study also discloses that two
towers over 1,000 ft. have been ap-
proved in Zone I, the eastern U. S.,
and four requests are pending be-
fore airspace subcommittees there,
but it is considered doubtful they
will be employed since less than
maximum power would be required.
FCC's Sixth Report limits towers
to 1,000 ft. in Zone I when maxi-
mum power is used.
The ad hoc committee last Tues-
day considered its second subcom-
mittee report, that of the special
projects committee. This report
puts into layman's language ma-
jor problems such as placing all TV
antennas on a single tower in each
community and the use of satellite
booster stations to eliminate the
(Continued on page 65)
gravely disturbed by what seems
to us to be the unfortunate man-
ner in which our city has been
treated by the Commission in the
assignment of commercial VHF
channels." He asked reconsidera-
tion. The Sixth Report allocated
two VHF and three UHF commer-
cial channels there.
ft Rep. L. Mendel Rivers (D-
S.C.) on Friday, attacking the
Sixth Report, told the House "if
there is anything on earth which
needs revision, it is the policy and
the way of doing business" at FCC.
He lauded the Sixth Report dissent
and late speeches of Comr. Robert
F. Jones.
Amend 15 Mile Rule
6 WKDN Camden, N. J., peti-
tioned FCC to amend the newly
adopted Sec. 3.607 (b)— the "15
mile rule" — so it can seek a Phila-
delphia commercial channel at
Camden. WKDN explained the rule
now precludes such a request since
Camden has a noncommercial chan-
nel allocated there.
9 FCC advised consulting engi-
neers J. G. Rountree and A. Earl
Cullum Jr., Dallas, that while
minimum station spacings are not
provided in the rules by the Sixth
Report with respect to Canada and
Mexico, the U. S. minimums should
be used since they may figure in
(Continued on page 72)
CITY PRIORITY FCC Reiects KXEL Petition
BROADCASTING • Telecasting
June 23, 1952 • Page 63
WITH 35 new and amended tele-
vision station applications filed last
week at the FCC, the total number
of requests for new TV outlets
filed since the FCC Sixth Report &
Order [B«T, April 14] rose to 110.
There were 13 new applications
filed and 22 amended requests sub-
mitted.
Fourteen applicants seek UHF
stations, the remaining 21 appli-
cants want VHF facilities.
There was only one request for a
change in channel, filed by WCPO-
TV Cincinnati [B*T, June 16]. One
application was returned.
Three TV applications came from
the Empire Coil Co., licensee of
WXEL (TV) Cleveland. It seeks
stations in St. Petersburg, Fla.,
Portland, Ore., and Denver. West-
inghouse Radio Stations Inc. filed
two applications; it asks for facili-
ties in Pittsburgh and Portland,
Ore.
LISTED BY STATES
f MONTGOMERY, Ala. — Mont-
gomery Bcstg. Co. (WSFA), VHF c.h.
12 (204-210 mc); ERP 316 kw visual,
158 kw aural; antenna height above
average terrain 1,039 ft., above
ground 823.5 ft. Estimated construc-
tion cost $480,000, first year oper-
ating cost $276,000, revenue $366,-
000. Post Office address: Box 1031,
Montgomery 2, Ala. Studio location:
Delano St. between South Court and
South Perry. Transmitter location:
On Mt. Carmel, 21 mi. South of Mont-
gomery. Geographic cordinates: 32°
01' 15.8" N. Lat., 86° 20' 54.4" W.
Long. Transmitter RCA, antenna
RCA. Legal counsel Spearman &
Roberson, Washington. Consulting
engineer George E. Gautney, Wash-
ington. Principals include President
Howard E. Pill (25%), Vice Presi-
dent R. F. Hudson Sr. (25%), Treas-
urer H. S. Durden (33%%), Secretary
D. E. Dunn (8%%) and Sebie B.
Smith (8%%.).
tDENVER, Col.— Aladdin Radio &
TV Inc., (KLZ) Ch. 7 (174-180 mc),
ERP 72.5 kw visual, 36.3 kw aural; an-
tenna height above average terrain
928 ft., above ground 192.5 ft. Esti-
mated construction cost $440,095, first
year operating cost $700,690, rev-
enue not estimated. Post office ad-
dress: 17th and Lincoln Sts., Denver
2, Col. Studio location: Spear and
Sherman Aves. Transmitter location:
Lookout Mtn. Geographic coordinates:
39° 43' 46" N. Lat., 105° 14' 12" W.
Long. Transmitter RCA, antenna
RCA Legal counsel Pierson & Ball,
Washington. Consulting engineer E.
C. Page, Washington. Principals in-
clude President Harry E. Hoffman
(13.3%), Executive Vice President
Hugh B. Terry (16%), Treasurer
Frank H. Ricketson Jr. (13.5%), Vice
President J. Elroy McCaw (20.3%),
and Vice President Theodore R. Gam-
ble (20.3%).
DENVER, Col.— Empire Coil Co.,
VHF Ch. 9 (186-192 mo; ERP 61 kw
visual, 30.5 kw aural; antenna height
above average terrain 1,042 ft., above
ground 237 ft. Estimated construc-
tion cost $346,900, first year operating
cost $400,000, revenue $450,000. Post
Office address: 85 Beechwood Ave.,
New Rochelle, N. Y. Studio location
to be determined. Transmitter loca-
tion, outside Denver city limits. Geo-
graphic coordinates: 39"' 43' 06" N.
Lat., 105' 14' 34" W. Long. Transmit-
ter RCA, antenna RCA. Legal coun-
sel Lyon, Wilner & Bergson, Wash-
ington. Consulting engineer Benja-
Page 64 • June 23, 1952
television applications
Digest of Those Filed With FCC June 13 through June 19
(f Indicates pre-thaw application re-filed.)
Boxscore VHF UHF Total
Applications filed since April 14 70 39 110
* One applicant did not specify channel number.
min Adler, New Rochelle, N. Y. Prin-
cipals include: President Herbert
Mayer (45.2%), Vice President Frank-
lin Snyder, Treasurer Frances Mayer
(45.2%) and Secretary Alma Schmidt.
Applicant is licensee of WXEL (TV)
Cleveland.
LAKELAND, Fla.— WONN-TV Inc.,
UHF Ch. 16 (482-488 mc); ERP 84.3
kw visual, 42.1 kw aural; antenna
height above average terrain 730 ft.,
above ground 653 ft. Estimated con-
struction cost $153,800, first year op-
erating cost $80,000, revenue $120,-
000. Post Office address: P. O. Box
2038, Lakeland, Fla. Studio and trans-
mitter location: Lakeland Highlands
Road at Seward Lake Drive, 3.5 mi.
S. E. of Lakeland. Geographic coordi-
nates: 27° 57' 31" N. Lat., 81° 55' 31"
_W. Long. Transmitter DuMont, an-
tenna RCA. Legal counsel Fisher,
Wayland, Duvall & Southmayd, Wash-
ington. Consulting engineer George
E. Gautney, Washington. Principals
include: President Robert S. Taylor
(5.8%), president, general manager
and 33%% owner of WONN Lake-
land; Vice President E. D. Covington
Jr. (5.8%), vice president, program
director and 33%% owner of WONN;
Secretary Duane F. McConnell (5.8%),
secretary-treasurer, chief engineer
and 33%% owner of WONN; Treas-
urer Dr. Winburn A. Shearouse
(5.8%), dentist; Dr. Morris B. Pick-
ens (5.8%), dentist; Dr. J. Frank
Hawkins (5.8%), dentist; Dr. Robert
F. Vason (5.8%), dentist; Dr. Sam-
uel J. Clark (5.8%), physician; Dr.
Dodge D. Mentzer (5.8%), physician;
Dr. Ralph B. Hanahan (5.8%), radi-
ologist; Dr. F. Stuart Roux (5.8%),
dentist; Dr. William P. Logan (5.8%),
physician; Dr. Luther M. Beal (5.8%),
dentist; Dr. James T. Shelden (5.8%),
radiologist; Dr. John E. Daughtrey
(2.9%), physician; Dr. S. L. Watson
(2.9%), physician; Dr. John H. Miller
(5.8%), physician, and Dr. Roger
Prosser (5.8%), dentist.
t MIAMI, Fla.— Miami Bcstg. Co.
( WQAM-AM-FM) , VHF Ch. 7 (174-
180 mc); ERP 316 kw visual, 158 kw
aural; antenna height above average
terrain 710 ft., above ground 744 ft.
Estimated construction cost $1,246,682,
first year operating cost $825,916,
revenue $757,641. Post Office address:
duPont Bldg., 169 E. Flager St., Miami,
Fla. Studio location: 1425 Northeast
Bayshore Place, Miami. Transmitter
location: Near Miami on State High-
way No. 9. Geographic coordinates:
25° 57' 10" N. Lat., 80° 10' 51" W.
Long. Transmitter GE, antenna GE.
ST. LOUIS BID
University, Businessmen
Apply For Channel 7 7
ST. LOUIS U. and 10 St. Louis businessmen, with an authorized capital
of $1 million as St. Louis Telecast Inc., are applying for VHF Channel
11 allocated to that city for commercial TV operation, the Very Rev.
Paul C. Reinert, S.J., university president, announced Tuesday.
Father Reinert said the new com- ★-
pany's application to the FCC for
a construction permit will be filed
by June 30, supplanting an earlier
application filed by St. Louis U.
Jan. 29, 1948. He said all neces-
sary equipment for operation of a
TV station has been ordered from
RCA.
He said plans were to devote at
least 24% of the station's time to
educational and public service pro-
gramming, but that St. Louis U.
would continue, nevertheless, to
work with other city educational
agencies to put on the air a non-
commercial educational TV station
to occupy Channel 9, tentatively
assigned St. Louis for educational
purposes.
The university presently owns
and operates WEW St. Louis,
which he said in 1921 became the
second station in the U. S. to go on
the air.
Officers of St. Louis Telecast
Inc. are: Father Reinert, presi-
dent; George A. Volz, WEW gen-
eral manager, vice president;
Frederick A. Bertram, university
director of business and finance.
treasurer; Henry J. Lunnemann,
university controller, secretary.
Stockholders, besides the univer-
sity, are: Howard F. Baer, presi-
dent, A. S. Aloe Co.; Donald Dan-
forth, president, Ralston Purina
Co.; Russell L. Dearmont, counsel
for trustee of Missouri-Pacific
Railroad Co.; Leo C. Fuller, board
chairman, Stix, Baer & Fuller Co.;
Gale F. Johnston, president, Mer-
cantile Trust Co.; Bernard C. Mac-
Donald, president, B. C. MacDonald
& Co., manufacturers' represent-
ative; Richard C. Muckerman, ex-
ecutive vice president, City Prod-
ucts Corp.; James J. Mullen Jr.,
president, Moloney Electric Co.;
Daniel M. Sheehan, vice president
and controller, Monsanto Chemical
Co.; Leif J. Sverdrup, president,
Sverdrup & Parcel Inc., consulting
engineers.
Directors are Father Reinert and
Messrs. Dearmont, Johnston, Bert-
ram and Volz.
The university owns the neces-
sary tower for the station at 3673
West Pine Blvd. and location of the
transmitter would be 3621 Olive
St., according to Father Reinert.
Legal counsel Loucks, Zias, Young &
Jansky, Washington. Consulting engi-
neer A. D. Ring & Co., Washington.
Principals include President John S.
Knight (who is authorized to vote
stock of Miami Bcstg. Co., owned by
Miami Herald Publishing Co., totaling
100% ) , Vice President James L.
Knight, Secretary C. Blake McDowell
and Assistant Secretary Owen Uridge.
t MIAMI PEACH, Fla.— WKAT Inc.
(WKAT), VHF Ch. 10 (192-198 mc) ;
ERP 316 kw visual, 25 kw aural; an-
tenna height above average terrain
464.4 ft., above ground 500 ft. Esti-
mated construction cost $428,082, first
year operating cost $144,000, revenue
$150,000. Post Office address: 1759 N.
Bay Road, Miami Beach. Studio trans-
mitter location: 1759 N. Bay Road.
Geographic coordinates: 25° 47' 34"
N. Lat., 80° 08' 38" W. Long. Trans-
mitter RCA, antenna RCA. Studio
equipment RCA. Legal counsel Arnold,
Fortas & Porter, Washington. Con-
sulting engineer James C. McNary,
Washington. Sole stockholder is
President A. Frank Katzentine.
ORLANDO. Fla — WHOO Inc.
(WHOO), Ch. 9 (186-192 mc), ERP
277 kw visual, 137.3 kw aural, antenna
height above average terrain 484.5 ft.,
above ground 500 ft. Estimated con-
struction cost $324,415, first year op-
erating cost $270,677, revenue $305,000.
Post office address: 545 N. Orange
St., Orlando. Studio location: 545 N.
Orange St. Transmitter location:
6 mi. N.W. of Orlando near Orlo-
viesta, Fla. Geographic coordinates:
28° 34' 50" N. Lat., 81° 27' 00" W.
Long. Transmitter DuMont, antenna
RCA. Legal counsel Fly, Shuebruk &
Blume, Washington. Consulting en-
gineer Mcintosh & Inglis, Washing-
ton. Applicant is also licensee of
WTOD and WTRT (FM) Toledo,
WTVN (TV) Columbus, Ohio, and
WIKK and WICU (TV) Erie,
Pa. Principals include: President
Edward Lamb (98.4%), president of
Erie Dispatch, president of Ed Lamb
Enterprises Inc. (amusement park,
real estate and investments), and
partner in law firm of Lamb & Mack,
Toledo; Vice President Frank C.
Oswald (0.8%), and Secretary Carl
F. Hallberg (0.8%).
TAMPA-ST. PETERSBURG, Fla.—
Empire Coil Co., UHF Ch. 38 (614-
620 mc), ERP 263 kw visual, 135 kw
aural; antenna height above average
terrain 462 ft., above ground 491.5 ft.
Estimated construction cost $391,700,
first year operating cost $400,000,
revenue $450,000. Post office address:
85 Beechwood Ave., New Rochelle,
N. Y. Studio location: To be deter-
mined. Transmitter location: 10000
4th St. North Geographic coordi-
nates: 27° 51' 48" N. Lat., 82° 38' 17"
W. Long. Transmitter GE, antenna GE.
Legal counsel Lyon, Wilner & Berg-
son, Washington. Consulting engi-
neer Benjamin Adler, New Rochelle,
N. Y. Principals include: President
Herbert Mayer (45.2%), president of
Empire Coil Co. and WXEL (TV)
Cleveland; Vice President Franklin
Snyder, general manager of WXEL
(TV); Treasurer Frances Mayer
(45.2%), and Secretary Alma
Schmidt. Herbert and Frances Mayer
hold 9.6% of stock in trust for
Herbert Mayer Jr.
ALBANY. Ga. — Southeastern Bcstg.
System, VHF Ch. 10 (192-198 mc);
ERP 54.8 kw visual, 27.4 kw aural;
antenna height above average terrain
420 ft., above ground 438 ft. Estimated
construction cost $107,200, first year
operating cost $75,000, revenue $75,000.
Studio and transmitter location: Slap-
( Continued on page 75)
BROADCASTING • Telecasting
Tall Tower Hazard Study
(Continued from page 63)
need for high tower, high power
stations.
The ad hoc group earlier con-
sidered the report of the subcom-
mittee on criteria for use by air-
space subcommittees in making
aeronautical studies of TV tower
applications [B#T, June 2]. The
report, now being circulated, is con-
sidered the basic document of the
ad hoc group in that it recommends
the "status quo" in handling of
tower approval applications on a
case-to-case basis as now provided
in Part 17 of FCC's rules and
regulations.
The alternative proposal has
been to adopt fixed "criteria" to
guide airspace subcommittees in
handling tower applications [B*T,
April 7].
Concerning the fixed criteria
proposal, the report states "the
subcommittee doubts that general
standards can be developed for use
in special aeronautical studies
which can be applied to tower ap-
plications in a purely mechanical
manner to determine whether or
not a specific tower could or could
not be approved from an air navi-
gation hazard viewpoint."
Elsewhere, the report notes the
subcommittee considered the pro-
posed criteria "and concluded these
criteria related solely to the estab-
lishment of minimum en route alti-
tudes and therefore were not per-
tinent for inclusion in Part 17 of
the FCC rules." Rather, they
should be included in Part 610 of
the regulations of the Civil Aero-
nautics Administrator governing
the establishment of minimum en
route instrument altitudes, the re-
port says.
Use Single Tower
Suggesting that airspace sub-
committees work with TV appli-
cants to put their antennas on a
single tower where practical, the
subcommittee report indicates that
"in order to assist in such encour-
agement, the airspace subcommit-
tees may recommend adjustments
in the use of the airspace, en route
altitudes, or other traffic flow
changes as may be required to per-
mit the establishment and protec-
tion of high television tower sites.
The report, however, notes that
towers of 1,000 ft. and above extend
into altitudes normally used by
small aircraft "and regardless of
the day and night marking placed
on them, present some degree of
hazard." The report urged that
"encouragement should be given
to selection of sites on tall build-
ings or located on well-defined
landmarks."
The criteria subcommittee was
composed of Chairman D. D.
Thomas, L. R. Wright and 0. F.
Thomas, all CAA; R. G. Dinning,
ATA; Capt. R. G. Armstrong,
Navy, and A. B. McMullen, Na-
tional Assn. of State Aviation
Officials. Mr. Kennedy, represent-
ing the Assn. of Federal Communi-
cations Consulting Engineers, was
an observer but he was not asso-
ciated with the proposals.
The criteria subcommittee report
states:
The subcommittee considered the
suggested criteria for use by airspace
subcommittees which have been under
consideration by the main committee
and concluded these criteria related
solely to the establishment of minimum
en route altitudes and therefore were
not pertinent for inclusion in Part 17
of the FCC rules.
The intent of these criteria would be
implemented more appropriately if
they were included in Part 610 of the
Regulations of the Administrator
governing the establishment of mini-
mum en route instrument altitudes.
Prior to publication they will be co-
ordinated in the normal routine man-
ner and the comments of the TV in-
dustry will be solicited. It was noted
that neither Part 17 nor TSO-N18 in-
cludes criteria for the establishment of
radio range, ILS, and VOR instrument
approach procedures, nor do they relate
to the establishment of minimum en
route altitudes on the civil airways.
The subcommittee recommends that
the suggested criteria be withdrawn
from consideration by the joint group
and published by the CAA in the ap-
propriate part of the Regulations of
the Administrator.
The subcommittee doubts that gen-
eral standards can be developed for
use in special aeronautical studies
which can be applied to tower ap-
plications in a purely mechanical man-
ner to determine whether or not a
specific tower could or could not be
approved from an air navigation
hazard viewpoint.
However, it is probable that guidance
can be provided to the airspace sub-
committees in working out television
tower problems at specific locations.
This idea involves the over-all con-
sideration of aviation and television
requirements at any given community
and a concerted joint effort to resolve
any conflicts of interest that may exist.
In general, airspace subcommittees
would determine maximum heights of
antenna structures in various areas
surrounding a given community and
would seek to minimize the hazard in-
troduced by tall towers to the extent
practicable in consideration of re-
quired coverage of the television sta-
tions.
It is suggested that the following
general guides be used, with the under-
standing that they in no way change
or affect FCC Part 17, which requires
special aeronautical study of antenna
towers over 500 feet above the ground:
(1) All applications be handled in
TWO Voice of Democracy winners and FCC Chairman Paul A. Walker were
honor guests at Washington luncheon June 13, with Allen M. Woodall, pres-
ident of WDAK Columbus, Ga., as host [B»T, June 16]. Left to right:
Harold E. Fellows, NARTB president; Mr. Woodall; Dwight Clark, Fort Collins,
Col., 1951-52 winner; Robert Burnett, 1950-51 winner; Chairman Walker;
Judge Justin Miller, NARTB board chairman.
accordance with current FCC Part 17
and Airspace Subcommittee coordina-
tion and recommendation procedures.
(2) AJ1 tower applications involving
proposed towers under 500 feet in
height above the ground be considered
on the same basis as they have been
considered in the past.
(3) The airscace subcommittee make
every effort to work with television
applicants to recommend sites or areas
within the community which will ac-
commodate television towers 500 ft.
and above in height. Whenever
practical, the siting of towers in one,
rather than several areas of a com-
munity should be encouraged by the
airspace subcommittees. In o- der to
assist in such encouragement, the air-
space subcommittees may recommend
adjustments in the use of the airspace,
en route altitudes, or other traffic flow
changes as may be required to permit
the establishment and protection of
high television tower sites. Towers of
1.000 ft. and above extend well into the
altitudes normally used by small air-
craft, and regardless of the day and
night marking placed on them, pre-
sent some degree of hazard. There-
fore, the airspace subcommittees must
carefully evaluate the risks, difficulties
and restrictions these towers will pre-
sent to aviation operations of all
types if approved. Encouragement
should bo given to selection of sites oi
tall buildings or located on well-defined
landmarks.
(4) The FCC table of assignments of
MERCHANDISING
NBC TV Plan
By Oct 1
NEW, NBC-TV merchandising service, to be available by Oct. 1, was an-
nounced Tuesday by Edward D. Madden, NBC vice president in charge
of TV sales and operations. He also announced that later this year NBC
will release a study made with Schwerin Research Corp. demonstrating
through actual case histories ways *
in which TV advertisers have been
able to improve their commercials.
Speaking at the American Mar-
keting Assn. convention in Cincin-
nati (see separate story, page 26),
Mr. Madden said that the new tele-
vision merchandising service is
being developed along the lines of
the radio service started by NBC
less than a year ago. This serv-
ice "has proved its value by knit-
ting the network, the individual
affiliated stations, the national ad-
vertisers and the local retailers into
a compact and powerful sales
team," he reported.
The Schwerin study to be re-
leased by NBC-TV is the latest in
a series of television research
studies which have cost NBC about
a quarter of a million dollars and
have produced three reports — the
Hofstra Study, Television Today
and Summer Television Advertis-
ing, Mr. Madden said.
These studies, he explained, "pro-
vide precise measurements of the
sales effectiveness of television ad-
vertising" by comparing, not TV
homes with non-TV homes, nor TV
areas with non-TV areas, but pro-
gram viewers versus matched non-
viewers.
The frequently used technique of
comparing TV markets with non-
TV markets is "predestined" to give
the average advertiser an incorrect
answer of the effectiveness of his
TV advertising, Mr. Madden said,
because "in the TV market his
brand is bucking the competition of
other television advertising for
competing brands. In the non-TV
market this competitive television
advertising is not present."
BROADCASTING • Telecasting
television channels contemplates the
use of very high towers to provide
maximum coverage of the United
State-. The television industry in at-
tempting to provide the service is ex-
pected to bid for channels and propose
very hirh towers. Both the aviation
and television industries must co-
operate toward the end that neither in-
dustry is expected to accept unreason-
able restrictions.
Mr. Tipton's letter to the House
Interstate & Foreign Commerce
Committee sought to amend the
Communications Act by amending
S 653, the McFarland Bill, passed
by .he House last week (see story
page 25). A full explanation of
the procedure and policy of FCC
respecting towers and the air navi-
gation hazard problem is presented
by Comr. Hyde in his reply, sent
to Rep. Grosser.
Commissioner Hyde, as acting
FCC chairman, wrote in part:
The Commission has carefully con-
sidered this proposal and wishes to
submit the following comments to your
committee.
Mr. Tipton has made his proposal in
light of his stated belief that it is
necessary to remove any doubt as to
the Commission's authority to deny ap-
plications which involve radio or tele-
vision towers which might constitute
a hazard to air navigation. The Com-
mission is of the belief that it already
has full authority, under the existing
provisions of the Communications Act,
to deny any applications which may
involve a hazard to air navigation. The
question of hazards to air navigation
is clearly one element of public in-
terest which sections 307. 309. and 319
of the Communications Act direct the
Commission to consider in granting ap-
plications for licenses and construction
permits. Section 303 (q) of the Com-
munications Act gives the Commission
specific authority to require the paint-
ing and/or illumination of radio towers
where they may constitute a menace
to air navigation. That section does
not purport to limit in any way the
licensing power of the Commission
and the Commission's duty in the ex-
ercise of that power to determine
whether or not in individual cases the
grant of an application would serve
the public interest. The authority con-
tained in section 303(q) certainly does
not mean that the Commission is pow-
erless to deny an application on the
ground that the hazard of air naviga-
tion created by a proposed antenna
is such that it would not be eliminated
or sufficiently minimized by painting
or illumination. Moreover, the Commis-
sion's authority in this field was
specifically upheld in the case of Sim-
mons v. Federal Communications Com-
mission (79 App. D. C. 264, 145 F.
2d 578), where the Court of Appeals
stated (79 App. D. C. at 286): "We
think that public convenience, interest,
and necessity clearly require the Com-
mission to deny applications for con-
struction which would menace air
navigation."
Pursuant to its statutory powers and
duties, the Commission has pro-
mulgated rules which prescribe certain
procedures and standards with respect
(Continued on page 66)
June 23, 1952 • Page 65
Tall Tower Hazards
(Continued from page 65)
to the Commission's consideration of
proposed antenna structures which are
designed to serve as a guide to per-
sons intending to apply for radio sta-
tion licenses. These rules are contained
in part 17 of the Commission's Rules
and Regulations, a copy of which is
enclosed, and were formulated in con-
junction with the Civil Aeronautics
Administration, the Department of De-
fense, other Government agencies and
the radio industry after exhaustive
consideration of all facets of the prob-
lems and in light of many years of ex-
perience in this field of the parties
concerned. We would also like to point
out that the Civil Aeronautics Ad-
ministration and the Federal Com-
munication Commission are now jointly
considering the possibility that part
17 of the Commission's! rules may have
to be amended or amplified in light of
the expected filing of a vast number
of applications for new television sta-
tions as a result of the lifting of the
Commission's television "freeze."
In accordance with part 17 of the
Commission's rules, proposed antenna
structures, which in light of the criteria
set forth in the rules, require aero-
nautical study, are referred by the
Commission to the Airspace Subcom-
mittee of the Air Coordinating Com-
mittee for its recommendation as to
whether a proposed tower will con-
stitute a menace to air navigation.
The Air Coordinating Committee was
created in 1946 by Executive Order
No. 9781 to provide for the develop-
ment and coordination of aviation
policies. The voting members of the
Airspace Subcommittee are representa-
tives of various Government agencies
and representatives of the aviation in-
dustry sit on the subcommittee but not
have a vote.
It is important to note that while
the Airspace Subcommittee makes rec-
ommendations with respect to pro-
posed antenna structures, the final de-
termination as to whether an applica-
tion must be denied because it pro-
posed a tower which will be a menace
to air navigation must necessarily be
made by this Commission in accordance
with its statutory duties. If the
Airspace Subcommittee recommends
denial) of an application and no adjust-
ment satisfactory to both the sub-
committee and the applicant can be
reached, the applicant must be afforded
a hearing as specified by section 309
(a) of the Communications Act.
As explained above, the Commission
believes that it now has adequate au-
thority to deny applications which may
involve hazards to air navigation and
that the procedures established by part
17 of the Commission's rules are func-
tioning satisfactorily, and therefore,
we are of the opinion that no amend-
ment to the Communications Act vest-
ing the Commission with specific au-
thority to deny such applications is
necessary. The amendment suggested
by the Air Transport Association pro-
vides for procedures which are similar
to those now followed by the Commis-
sion in part 17 of its rules, but the Com-
mission considers that it would be un-
wise to freeze these procedures un-
necessarily by making them part of
the Communications Act. Both the
aviation and radio industries are now
undergoing unprecedented growth and
change which may require revalua-
tion and readjustment of the Commis-
sion's procedures for dealing with the
problem of hazards to air navigation
caused by antenna towers.
The Commission appreciates your
action in affording us an opportunity
to comment on this proposal and we
shall be happy to furnish any addi-
tional comments or information that
your committee may desire. The Bu-
reau of the Budget has informed us
that it has no objection to the sub-
mission of these comments to your
committee.
Eidophor Showing
FIRST American demonstrations
of the Eidophor system for projec-
tion of large screen theatre tele-
vision with CBS color are being
held at private showings this week
in New York. Private showing for
the press is being given by 20th
Century-Fox Film Corp., owner of
the American rights to the Eido-
phor system, developed at the
Swiss Federal Institute of Tech-
nology in Zurich.
For the Tardy Tuner
AN ANSWER to the prob-
lem of tuning in a TV "mo-
vie" after it has started and
never discovering how it be-
gan has been found by WJZ-
TV New York. Beginning
June 7, station launched
Complete Theater starting
at 8:30 p.m. and continuing
until sign-off. Two consecu-
tive showings of one full-
length film will be offered
each Saturday, one starting
at 8:30 and the other at
10:30 p.m. According to
station spokesmen, nine ad-
vertisers have already signed
for spot announcements on
the program, which is offered
for sale on a participating
sponsorship basis.
FILM CENTER
Asked by FPA of N. Y.
APPOINTMENT of a committee to
explore prospects for a TV film
production center in New York was
- made last week at a meeting of the
Film Producers Assn. of New York
with city governmental, business,
and civic authorities.
David I. Pincus, Caravel Films
president, was named to head a
four-man FPA committee to work
on the project, and a city com-
mittee is to be named by Mayor
Vincent R. Impellitteri and City
Commerce Commissioner Walter
Shirley, spokesmen reported.
The movement for a city-built
film center for New York's 300 film
producing companies is motivated
by fear most future film production
may center in Hollywood, with an
estimated $2 billion loss to New
York in five years unless greater
facilities are available. New York
real estate and insurance represen-
tatives, along with Chamber of
Commerce and other businessmen,
are cooperating in the project, an
FPA official said.
He reported a preliminary search
for a site already has been
launched.
Named by FPA to the committee
with Mr. Pincus were: Ed Lamm,
Pathescope Productions; Walter
Lowendal, Transfilm Inc., and Pete
Mooney, Audio Productions, who
also is president of FPA.
Ken Murray Signed
KEN MURRAY, producer-star of
CBS-TV's Ken Murray Show, has
signed a new long-term exclusive
contract with CBS Television Net-
work, Hubbell Robinson Jr., vice
president in charge of network pro-
grams, announced last week. Plans
are now underway for the come-
dian's new series of programs for
CBS-TV this fall, Mr. Robinson
noted. Ken Murray Show went off
the air June 14 for a summer
hiatus.
MARCH OF TIME
To Do Miller Series
MILLER Brewing Co., Milwaukee,
has commissioned the March of
Time, New York, to film a series of
26 half-hour news-documentaries
for sponsorship next fall. The
March of Time will be converted
from the popular theatre format to
television for the first time.
Miller's agency, Mathisson and
Assoc., Milwaukee, will begin buy-
ing time in some 50 markets early
next month. The TV campaign will
be implemented by a similar radio
drive. Plans for radio are not de-
finite, a company spokesman said,
and no decision has been made
about purchase of regional network
and/or spot. Miller dropped its
Mutual network sponsorship of
Gabriel Heatter late in March, and
this summer will use only occa-
sional radio spots and TV shows.
Current news footage will be
shot by the March of Time staff
each week for the film series. West-
brook Van Voorhis will handle nar-
ration. Fred Feldkamp is super-
visor and director.
March of Time staffs through-
out the world will work on the
Miller series. The brewing com-
pany previously sponsored Crusade
in Europe on TV, filmed by the
same concern.
BUILDING ORDER
More Aluminum for Radio-TV
NEW government directive permit-
ting radio-TV broadcasters and
other industrial-classified groups
to self-authorize greater quantities
of aluminum for construction and
remodeling projects was issued last
Wednesday.
Broadcasters now may write
their own ticket for 2,000 pounds
of aluminum per quarter per proj-
ect instead of the previous 1,000
pounds. Carbon and alloy steel
quotas (25 tons) and copper and
copper-base alloys (2,000 pounds)
remain the same. Aluminum may
be substituted for copper in cer-
tain instances.
In announcing the revised order,
Henry H. Fowler, National Pro-
duction Authority administrator,
said increased shares were made
possible by availability of copper
imports and failure of demands
for aluminum to materalize.
Radio-TV broadcasters have con-
tinued to receive authorizations in
late months for materials above
self-ordered ceilings on larger
building projects. One such ap-
proval was for 15 construction pro-
grams totaling over $12 million
for the third quarter [B«T, June
16].
WHK Legal Counsel
WHK-AM-TV Cleveland, Ohio,
which has filed application with
FCC for UHF Channel 19 [B#T,
June 9], retains Loucks, Zias,
Young & Jansky as its Washing-
ton legal counsel. Resume of the
WHK-TV application incorrectly
listed its Washington counsel as
Hanson, Lovett & Dale.
SAG TERMS
ATFP Would Agree on Pay
FACED with a Screen Actors Guild
walkout tomorrow (June 24), mem-
bers of the Alliance of Television
Film Producers in an eleventh-hour
move last weekend indicated they
would agree to SAG terms on re-
use payment for actors in video
films. Issue has been holding up
signing of a new collective bargain-
ing contract by both groups.
With four member companies of
the Association of Motion Picture
Producers — Columbia, RKO Radio,
Universal International and Repub-
lic— having started negotiating an
interim deal with SAG for re-use
payment to actors in films for
television, ATFP members feel
that to avert a strike they have
no choice and must follow pattern
set by these major studios.
Residual Rights Issue
In negotiations for some months
on a new collective bargaining con-
tract, SAG and ATFP talks have
been stymied over the residual
rights issue. TV producers have
stiffly resisted SAG demands for
such additional payment. Both
groups, however, are in accord on
all other issues of the new contract.
The guild, in conformity with
the Taft-Hartley Act, last April
served a 60-day notice that it would
"assert its legal rights" and cancel
existing arrangements with ATFP
members unless an agreement on
all issues of the new contract was
reached by June 24, thus stressing
the importance placed on the ques-
tion of residuals.
Since there is no actual existing
contract between the groups, it was
explained that SAG's executive
board can legally instruct members
not to work. However, the custom-
ary guild policy is for the board
to take a strike vote and then send
out a referendum to its mem-
bership.
TV 'SUPER CIRCUS'
Available on Co-op From ABC
ABC's successful television feature,
Super Circus, is being sold for
the first time on a cooperative basis
to stimulate sales during summer
months. Canada Dry ginger ale, a
regular winter sponsor, through J.
M. Mathes agency, New York, re-
tains alternate weeks of the first
half hour of the Sunday, 4-5 p.m.
Chicago-originated show.
The first portion is offered for
co-op sponsorship in various mar-
kets every other week until Sept.
14 and the second portion weekly
until Aug. 31. The first half -hour
has been telecast live on 22 stations,
with a total lineup of 38; the sec-
ond-half, live on 30 with a total of
48. Dean Milk Co., Chicago, for
Scoop ice cream, will sponsor the
second segment through Leo Bur-
nett agency, same city, until Mars
Inc., Chicago candy concern, re-
sumes sponsorship Sept. 14.
Page 66 • June 23, 1952
BROADCASTING • Telecasting
TO FOLLOW THE SUN with a message ... hit every
time zone— same day, same hour — straight
across the country — to do all this efficiently,
economically — USE FILM . . .
Complete information concerning film selection and processing available . . . also detail
concerning special Eastman technical services, equipment, and materials.
Address: Motion Picture Film Department, Eastman Kodak Company, Rochester 4, N. Y.
East Coast Division, 342 Madison Avenue, New York 17, N. Y.
Midwest Division, 137 North Wabash Avenue, Chicago 2, Illinois.
West Coast Division, 6706 Santa Monica Blvd., Hollywood 38, California.
telestatus
A'
UP "10. -
IN
THE
TOLEDO ■*!
MARKET ***
98%
PREFER
WSPD-TV
Toledo's only TV station
An NBC television affiliate with only
the best from CBS, ABC, DTN
NBC AFFILIATE
STORER BROADCASTING COMPANY
Rep. by The Katx Agency, Inc.
WSPD-TV
CHANNEL 13
TOLEDO, OHIO
Trendex, Nielsen Report;
TelePulse Expanding
(Report 221)
TOP TEN network TV programs,
according to Trendex Inc. ratings
for week of June 1-7, were released
last week as follows, based on the
one live broadcast during that
week:
1. I Love Lucy (CBS) 49.6
2. Talent Scout? (CBS) 38.1
3. Godfrey's Friends (CBS) 32.1
4. Red Skelton (NBC) 31.8
5. What's My Line (CBS) 31.0
6. Gangbusters (NBC) 29.7
7. Star Theatre (NBC) 28.0
8. Big Town (CBS) 27.8
9. The Web (CBS) 27.7
10. Strike It Rich (CBS) 27.1
SPECIAL SPORTING EVENT:
Walcott-Chorles Boxing (NBC-TV) 58.6
TelePulse Expanding
To 26 Markets
THE PULSE Inc., New York, an-
nounced last week that beginning
with multi-market TelePulse for
June, the number of markets in-
cluded will be increased to 26, cov-
ering more than nine million TV
families. New markets are Mil-
waukee, Pittsburgh, Richmond,
San Antonio, Toledo and Syracuse.
Three additional markets — Prov-
idence, San Diego and Rochester
— will be included in monthly re-
ports beginning in September when
the surveys resume after a sum-
mer hiatus.
Network TV programs seen in
four or more markets will be in-
cluded in the reports, with indi-
vidual market ratings computed
according to the number of TV
families in the area.
* * *
'Boys Life' Surveys
Set Ownership
HALF the families of a group of
boys, 10 to 17, representing more
than 2 million boys, own TV sets,
according to a survey by Boys' Life,
official magazine of the Boy Scouts
of America.
The study indicated 80% of
families own record players and
nearly all own radios, 53% owning
three or more. Most popular TV
sets and phonographs were RCA
Victor, while Philco radios ranked
first, Boys' Life reported.
Asked about record-purchasing,
most of the boys said they first
heard their favorite records on the
radio. Others listed TV, juke
boxes, record shops, movies and in-
dividual programs such as the
Arthur Godfrey show.
Quizzed on record speed prefer-
ences, the boys indicated 70% of
families own 78 RPM phonographs,
19% had 45 RPM machines and
7% owned 33 % RPM players.
Three-speed players were owned by
26% of the families.
The boys chose the Red Skelton
Show as their favorite radio and
TV program. Next TV choices
were Colgate Comedy Hour and
/ Love Lucy. Next radio favorites
were Dragnet and Lone Ranger.
Viewers Love 'Lucy/
Nielsen Report Shows
VIEWERS throughout the nation
apparently still love the CBS-TV
Monday night show, / Love Lucy,
sponsored by Philip Morris. The
top-ranking show stars the hus-
band-and-wife team of Lucille Ball
and Desi Arnaz. Other shows
which rated Nielsen's top 10 for
the two weeks ending May 24, are :
NUMBER OF TV HOMES REACHED
Homes
Rank Program (000)
1 I Love Lucy (CBS) 10,494 |
2 Red Skelton (NBC) 7,420
3 Texaco Star Theatre (NBC) 7,415
4 Pabst Blue Ribbon Bouts (CBS) 7,051
5 Philco TV Playhouse (NBC) 7,002
6 Fireside Theatre (NBC) 6,880
7 Arthur Godfrey & Friends
(Liggett & Myers Tob.) (CBS) 6,657
8 You Bet Your Life (NBC) 6,455
9 Yo»r Show of Shows
(R. J. Reynolds Tob.) (NBC) 6,353
10 Robt. Montgomery Presents
(American Tob. Co.) (NBC) 6,186
Rank Program
1 I Love Lucy (CBS)
2 Arthur Godfrey's Scours (CBS)
3 Pabst Blue Ribbon Bouts (CBS)
4 Red Skelton (NBC)
5 Texaco Star Theatre (NBC)
6 Arthur Godfrey & Friends
(Liggett & Myers Tob.) (CBS)
7 Your Show of Shows
(Participating) (NBC)
8 Philco TV Playhouse (NBC)
9 Your Show of Shows
(R. J. Reynolds Tob.) (NBC)
10 Fireside Theatre (NBC)
Copyright 1952 by A. C. Nielsen Co.
WBBkly TolBvision Sumnidry — june 23, 1952— telecasting survey
City
Outlets On Air
Sets in Area
City
Outlets On Air
Albuquerque
KOB-TV
16,500
Louisville
WAVE-TV, WHAS-TV
Ames
WOI-TV
91,207
Matamoros (Mexico)-Brownsville, Tex.
Atlanta
WAGA-TV, WSB-TV WLTV
185,000
X ELD-TV
Baltimore
WAAM, WBAL-TV, W MAR-TV
390,914
Memphis
WMCT
Binghamton
WNBF-TV
70,000
Miami
WTVJ
Birmingham
WAFM-TV, WBRC-TV
90,000
Milwaukee
WTMJ-TV
Bloomington
WTTV
150,000
Minn.-St. Paul
KSTP-TV, WTCN-TV
Boston
WBZ-TV, WNAC-TV
904,185
Nashville
WSM-TV
Buffalo
WBEN-TV
271,057
New Haven
WNHC-TV
Charlotte
WBTV
152,096
New Orleans
WDSU-TV
W3KB, WENR-TV, WGN-TV, WNBQ
1,145,984
New York-
WABD, WCBS-TV, WJZ-TV, WNBT
Cincinnati
WCPO-TV. WKRC-TV. WLWT
351,000
Newark
WOR-TV, WPIX, WATV
Cleveland
WEWS, WNBK, WXEL
623,613
Norfolk
WTAR-TV
Columbus
WBNS-TV, WLWC, WTVN
277,000
Oklahoma City
WKY-TV
Dallas-
Omaha
KMTV, WOW-TV
Ft. Worth
KRLD-TV, WFAA-TV, WBAP-TV
171,791
Philadelphia
WCAU-TV, WFIL-TV, WPTZ
Davenport
WOC-TV
110,700
Phoenix
KPHO-TV
Quad Cities Include Davenport, Moline, Rock Ise.,
E. Moline
Pittsburgh
Providence
WDTV
WJAR-TV
Dayton
WHIO-TV, WLWD
235,000
750,000
Richmond
WTVR
Detroit
WJBK-TV, WWJ-TV, WXYZ-TV
Rochester
WHAM-TV
Erie
WICU
165,100
Rock Island
WHFB-TV
Ft. Worth
Dallas
WBAP-TV, KRLD-TV, WFAA-TV
171,791
Quad Cities Include Davenport, Moline, Rock Ise.
Grand Rapids
WOOD-TV
217,081
Salt Lake City
KDYL-TV, KSl-TV
Greensboro
WFMY-TV
116,415
San Antonio
KEYL, WOAI-TV
Houston
KPRC-TV
150,800
San Diego
KFMB-TV
Huntington-
San Francisco
KGO-TV, KPIX, KRON-TV
Charleston
WSAZ-TV
90,565
Schenectady-
WFBM-TV
240,000
Albany-Troy
WRGB
Jacksonville*
WMBR-TV
58,000
Seattle
KING-TV
Johnstown
WJAC-TV
154,297
St. Louis
KSD-TV
Ka'amazoo
WKZOTV
223,992
Syracuse
WHEN, WSYR-TV
Kansas City
WDAF-TV
210,105
Toledo
WS?D-TV
Lancaster
WGAL-TV
150,093
Tulsa
KOTV
Lansing
WJIM-TV
100,000
Utica-Rome
WKTV
KECA-TV, KHJ-TV, KLAC-TV, KNBH
Washington
WMAL-TV, WNBW, WTOP-TV, WTTG
KNXT, KTLA, KTTV
1,252,184
Wilmington
WDEL-TV
Sets in Area
174,143
21,500
133,326
119,500
336,433
322,900
71,399
286,000
97,912
3,059,400
119,125
129,437
130,313
1,052,259
59,200
448,000
218,500
127,006
149,000
110,700
77,813
82,181
137,750
395,000
212,600
148,500
402,000
180,062
186,000
119,800
71,500
369,579
106,227
Nat. Sales Hq. 488 Madison Avenue,
New York 22. ELdorado 5-2455
Total Markets on Air 64*
* Includes XELD-TV Matamoros, Mexii
Editor's Note: Totals for each
partially duplicated. Sources o
and manufacturers. Since man;
My approximate.
Estimated Sets in Use 17,537,316
market represent estimated sets within television area. Where coverage areas overlcp set counts may be
set estimates are based on data from dealers, distributors, TV circulation committees, electric companies
are compiled monthly, some may remain unchanged in successive summaries. Total sets in all areas ore
Page 68 • June 23, 1952
BROADCASTING • Telecasting
turns
ike
ladies'
heads
Carolina ladies by the thousands turn to their TV screens
at 3 (M-W-F) when cavalier Kurt Webster animates their
afternoon with his half-hour "Kaleidoscope." Appearances by
authoritative guests from the worlds of fashion, gardening
and entertainment are aptly integrated with Snader telescriptions
to produce a gay and intimate setting for your advertising
message. Let us show you how "Kaleidoscope" creates
new Carolina buying patterns.
SEfiVI n G THE CAROL I HAS
AIGGEST
TtLEVISIOIl flUDIEnCE
Jefferson Standard Broadcasting Company
Represented Nationally by CBS Television Spot Sales
ABC VICE-PRESIDENT Frank Marx says: "These new G-E studio
camera channels are being used on one of the most difficult
shows we produce. They have been in daily operation for 5
months and have given satisfactory service."
DOLLYING-IN FOR CLOSE -UPS is no major operation with new
camera, which fits any standard TV tripod or dolly. Low
center of gravity permits camera head to remain steady
while in motion. Channel components easily accessible.
FLUSH VIEWFINDER WINDOW and adjustable, removable visor pro-
vide full picture viewing from any angle. All essential con-
trol knobs are recessed— easy to adjust, yet protected against
accidental misalignment. Note cue sheet below lens handle.
QUICK CHANGE OF IMAGE ORTHICON can be effected in 2 minutes. Only one thumb screw and tur-
ret to remove. Silent blower system cools I. O. tube uniformly, lengthening tube life.
NEW G-E TELEVISION CAMERAS
HANDLE TOUGH JOBS AT ABC
Network finds intricate shows like "SPACE CADET"
no problem for new fast-focus, multi-lens G-E units
# Lightweight, quiet, and a vast improvement over conventional studio
equipment, General Electric's latest TV camera channel is setting new
standards of technical efficiency for ABC. Only 3 hours after these cam-
eras were turned over to ABC operations, they were on the air handling
tough commercial shows like "SPACE CADET"— at a remarkable saving
in installation, maintenance and operating expense.
More than 30 specific improvements over previous models and those
now installed are incorporated in the new units. Engineers at Electronics
Park, General Electric's television headquarters near Syracuse, New York,
spent 2 years perfecting the equipment now in quantity production.
TV broadcasters who want all-purpose reliability in studio camera
channels will find it here— and these units are completely interchangeable
with most existing standard makes.
The G-E Broadcast specialist at our office near you has more data on
the complete G-E line of transmitters, antenna and studio equipment.
Call him for full information, or write: General Electric Company, Elec-
tronics Park, Syracuse, New York.
QUICK, POSITIVE FOCUS. Shooting through skyport of space ship "Polaris", cameraman
can 'line up' using outside crank or inside coupling knob. Viewfinder tube is alumi-
nized for bright, sharp pictures. Magnification up to 2 5 times.
Complete Television Equipment for UHF and VHF
GENERAL® ELECTRIC
HIGH-SPEED COATED LENSES, made for G.E. by Bausch&Lomb,
are provided with each camera. More than 1 5 different
lens types can be fitted to the turret, will snap into
operating positions without jiggle or wobble.
FCC On City Priority
(Continued from page 63)
international agreements in the
future.
(H Executive Committee of the
Federal Communications Bar Assn.,
meeting last Monday, turned down
a proposal to petition for reconsid-
eration of the Sixth Report. Rea-
sons: Petition would only reaffirm
FCBA majority view of a year ago
that a fixed allocation plan is il-
legal and the association is not in
a position to carry its case to court.
The KXEL petition, first of two
directed to the Commission's tem-
porary processing procedure, spe-
cifically asked amendment of foot-
note 10 of Sec. 1.371 of the rules.
Footnote 10 sets forth the tem-
porary procedure.
The other protest respecting the
procedure was filed a fortnight ago
by Westinghouse Rad'o Stations
Inc., which submitted an alterna-
tive plan in part [B«T, June 9].
FCC has not acted on the Westing-
house petition.
Applicant for Channel 7 at
Waterloo, KXEL told the FCC it
"is in general agreement with the
policies adopted by the Commis-
sion regarding the consideration of
applications for new or changed
television facilities [but] feels that
the population of the city to which
a channel is allocated should not
be the sole factor in determining
the precedence which should be
given to applications."
KXEL Quotes Census
KXEL pointed out that the cen-
sus figures shows 43.5% of the
population lives in rural areas and
that less than 29% lives in cities
with population over 100,000.
There are about 100 cities with
populations over 100,000, KXEL
noted, 100 cities with populations
between 50,000 and 100,000 and
about 200 cities between 25,000 and
50,000.
Because of the Commission's
limited staff and available funds,
KXEL said, there will be "substan-
tial delay" in application proces-
sing. This, plus the factor of big
cities coming first in processing,
will put off service to smaller cities
with large rural areas to serve,
KXEL contended.
Long delay in tse granting of
service to rural areas "is tanta-
mount to a temporary denial,"
KXEL argued, hence, considera-
tion of applications solely upon the
populat;on of the principal city to
be served "unfairly discriminates
against rural areas and smaller
cities."
In denying the KXEL petition,
FCC observed the stat'on "ad-
vances no specific amendment for
adoption. Moreover, petitioner
contends erroneously that the only
consideration the Commission has
established for priority in the pro-
cessing of television applications is
population of cities."
FCC's explanation continued:
In fact, the Commission has estab-
lished a detailed breakdown of cities
into numerous groups and subgroups in
light of several factors without regard
to population, factors such as service
received from existing stations, whether
only UHF channels are assigned to a
community, whether any stations are
presently operating in the community,
etc. In formulating these categories,
population was not considered by the
Commission. Within each subgroup, it
is correct, the Commission has estab-
lished as a controlling factor popula-
tion of cities.
We are of the view, however, that
this is the most fair and equitable
rieans for the processing of applica-
tions within each such category. We
believe that the processing procedure
we have established will, within each
group as categorized, make possible the
averting of television service to the
greatest number of people in the short-
est period of time.
Furthermore, it is rot true that the
priority afforded to the largest cities
within each subgroup will mean that
rural areas will be deprived of service.
Extensn-e rural and sparsely settled
areas surround the larger cities and,
consequently, such areas would receive
service from stations located in these
larger cities. Petitioner supplies no
adequate basis for changing the tem-
porary processing procedure as pres-
ently set out in footnote 10, Sec. 1.371
of the rules.
Both WLWC and WBNS-TV
contend that the WLOA petition
seeking addition of Channel 4 at
Braddock should be denied on
grounds that full opportunity for
comments and participation were
afforded by the Commission and
should not now be repeated.
WLOA contends Channel 4 can
be allocated to Braddock since the
failure to meet the 170-mile min-
imum spacing rule is so negligible.
Braddock's post office is 169.39
miles from the transmitter of
WLWC. The latter station is to
change from Channel 3 to Channel
4 under terms of the Sixth Report.
As an alternative, WLOA sug-
gests WLWC switch to Channel 10
and WBNS-TV change from Chan-
nel 10 to Channel 4. WBNS-TV
is 170 miles from Braddock, WLOA
notes.
Both Columbus stations, how-
ever* charge this alternative can-
not be considered by the Commis-
sion after the final order since it is
a new proposal. Full opportunity
was given during the proceeding
to consider all proposals, they
argue, and to consider new pro-
posals now makes the Sixth Report
only tentative, not final.
Charges Untimeliness
Similar charge of untimeliness
was made by WIBA respecting the
"counter proposal" of the State
Radio Council to switch the educa-
tional reservation at Madison to
the sole VHF channel. The council,
which operates the state's educa-
tional FM network, is seeking to
establish a similar TV network.
Pittsburgh Mayor David Law-
rence, concern;ng failure of FCC
to allocate more VHF channels
there, concluded in his letter, "I
hope that I will be able to retain
the conviction that this unfair
treatment was the result of inad-
vertence which the Commission
will be prompt to correct and it is
in that hope that I am writing ask-
ing you to reconsider the matter of
assigning commercial VHF chan-
nels to Pittsburgh."
The Mayor noted "the consensus
of engineering opinion is that be-
cause of the unusual character of
the terrain in Pittsburgh and the
surrounding area a UHF station
will not provide a comparable or
competitive sei-vice to a VHF sta-
tion. To all intents and purposes,
therefore, the Commission assigns
to Pittsburgh only two commercial
television stations."
WDTV (TV), a DuMont-owned
station, is the only TV outlet serv-
ing Pittsburgh. It is assigned
Channel 3 but under the Sixth Re-
port will change to Channel 2.
Other VHF channels allocated
there are Channels 11 and 13. Lat-
ter is reserved. Three UHF chan-
nels are assigned.
Mayor Lawrence's letter con-
tinued :
Pittsburgh is the eighth largest met-
ropolitan market area in the United
States. The seven markets which are
larger were assigned by the Commis-
sion an average of over four commer-
cial VHF stations apiece, the assign-
ments ranging from seven in some cases
to three in others. Despite the fact
that the Commission states in its Sixth
Report and Order that population is
the most important factor in assigning
channels, 27 markets smaller (some
much smaller) than Pittsburgh are as-
signed three or four commercial VHF
channels. No market of comparable
size in the United States is given so
few as two commercial VHF channels.
The Commission in its Sixth Report
ABC-UPT INQUIRY
Dr. Rosenthal Testifies
THE PARAMOUNT hearing before
the FCC, which involves a number
of issues including the proposed
merger of United Paramount Thea-
tres with ABC, entered its sixth
month last week with two days of
testimony from Dr. A. H. Rosen-
thal, an inventor.
Dr. Rosenthal, called the inven-
tor of the dark trace (Skiatron)
TV tube, underwent lengthy ex-
amination by FCC Counsel Max
Paglin and FCC Hearing Examiner
Leo Resnick.
He discussed in highly technical
language the dark trace tube and
its possible military and domestic
applications.
Dr. Rosenthal was employed by
Scophony Corp. of America, of
which Paramount Pictures Inc. and
General Precision Equipment Corp.
owned 25% each.
Development Suppressed
Earlier in the hearing, Arthur
Levy, Scophony president, testified
Paramount had tried to suppress
the development of SCA. Paul
Raibourn, now Paramount Pictures
vice president in charge of televi-
sion, testified the SCA patents
were of no military value and while
World War II was on he felt Para-
mount need not encourage the de-
velopment of the SCA inventions.
Dr. Rosenthal is no longer with
SCA. He joined Freed Radio Corp.
in 1948.
Meanwhile, FCC Comr. Frieda B.
Hennock granted FCC Broadcast
Bureau Chief Curtis Plummer an
extension of time from June 16 to
June 23 to file a reply to the joint
petition of ABC and UPT for re-
moval of the mei-ger issue from the
hearing [B«T, June 16, 9]. ABC
and UPT, which were supported by
CBS but opposed by DuMont, indi-
cated it is important that action be
taken on the merger by August, in
view of ABC's financial status.
ROADCASTING • Telecasting
and Order (paragraph 363) explicitly
recognized the fact that Pittsburgh was
entitled to more commercial VHF chan-
nels. Notwithstanding this explicit
recognition, it refused to put Channel
1 9 in Pittsburgh in preference to Steu-
[benville. (The Wheeling/Steubenviile
[area is given two commercial VHF
channels — the same number as Pitts-
burgh— although it is only one-seventh
[ the size of Pittsburgh in population.
[Despite the fact that the smaller area
[involved in Wheeling/Steubenviile
Iwould much more adequately be served
Iwith UHF than the Pittsburgh area,
Fthe Commission decided to permit the
use of VHF in Wheeling/Steubenviile
and assiened UHF to Pittsburgh rather
than Channel 9.)
A comparison of the Commission as-
signments of VHF channels to the State
of Pennsylvania and to the State of
West Virginia shows that West Virginia
received nine VHF channel assignments
^*and Pennsylvania seven, notwithstand-
ing that the population of Pennsylvania
is 10.500,000 and the pooulation of West
Virginia is 2.000,000. Ohio, with only
8,000,000 oopulation. has received thir-
teen commercial VHF assignments, ex-
clusive of the two channels allocated
to Wheeling/Steubenviile. The Ohio
allocation is thus practically double
that of Pennsylvania.
VHF Channel 4 could also be used for
commercial service in Pittsburgh with-
out violating in any manner the Com-
mission's minimum separation of 170
miles between stations. The Commis-
sion's contention that the distance must
be measured from a Channel 4 station
in Columbus, Ohio, to an arbitrary
point (Smithfield Street and Fourth
Avenue) in the City of Pittsburgh at
which no station would ever conceiv-
ably be built rather than to an actual
site on which a Pittsburgh Channel 4
station could be constructed. led it to
the erroneous conclusion that the sepa-
ration between a Channel 4 station in
Pittsburgh would be less than 170 miles
from an existing Channel 4 station in
Columbus. (Incidentally, Columbus,
which has a metropolitan area of 500.-
000 — less than one-fourth the size of
Pittsburgh— is assigned three VHF
channels.) This unrealistic adherence
to technicalities is in marked contrast
to the Commission's own action in
other cities — for example, Milwaukee —
in requiring a station to change from
Channel 3 to Channel 4, notwithstand-
ing that the change would require
Channel 4 operation in Milwaukee at
only 165 miles from another Channel 4
station.
It is apparent from the above that
Pittsburgh could have been assigned
four commercial VHF channels instead
of two, had the Commission considered
Pittsburgh important enough to per-
mit it to disregard its fictitious method
of measuring station separations (which
would have made Channel 4 avai'able)
and if it had considered — as it claims
it did — population to be the important
criterion in comparing Pittsburgh with
Wheeling/Steubenviile (which would
have required the assignment of Chan-
nel 9 to Pittsburgh rather than to
Wheeling/Steubenviile).
No amount of argument can get
around the basic fact that Pittsburgh
has fewer commercial VHF stations
than any comparable market in the
United States and that it could be pro-
vided with four commercial VHF chan-
nels,— which is less than the average
KPIX NEW ANTENNA
Operation Begins July 1
NEW type antenna, part of a mod-
ernization program begun last Jan-
uary, will be nressed into action
July 1 by KPIX (TV) San Fran-
cisco which hopes it will solve cer-
tain transmission and reception
difficulties.
A low gain, wide beam General
Electric antenna will operate from
a new transmitter site on the sum-
mit of Mt. Sutro. It will share the
same tower now used by KGO-TV
that city under a leasehold arrange-
ment. Cost of development is esti-
mated at $100,000. By using the
mew antenna, the station expects to
extend its service area by more
than 1,680 square miles to 5,236
square miles. Al Town, KPIX engi-
neering director, supervised the
construction.
of the seven markets larger than Pitts-
burgh and is no more than many
smaller markets were assigned — if the
Commission had considered Pittsburgh
in the same light that it viewed other
less important cities. This could be ac-
complished simply by providing for the
use cf Channels 4 and 9 in Pittsburgh
and would not affect the present as-
signment of a VHF channel for educa-
tional use in Pittsburgh in any manner.
Almost by way of adding insult to
the injury Pittsburgh will sustain if it
is limited by two VHF commercial
television channels, the Commission, in
listing the city-by-city priorities for
processing of applications for new tele-
vision stations, has ranked Pittsburgh
?3rd from the bottom of the list of all
of the some 1,276 cities in the United
States and its possessions. I do not
think that anyone can avoid the con-
clusion that the City of Pittsburgh, both
substantively and procedurally, has
been badly treated by the Commission
in its Sixth Report and Order.
WKDN, in seeking amendment
of Sec. 3.607(b), notes that under
the Third Report of FCC, issued
in March 1951, "an applicant for
Camden could have filed for a chan-
nel allocated to Philadelphia" and
this would be in accord with Sec.
307(b) of the Communications Act
which prescribes fair distribution
of radio facilities among the states
and communities.
"However, as a result of a re-
quest by the Commissioner of Edu-
cation of the State of New Jersey,"
the WKDN petition explains, "the
Commission in its Sixth Report
assigned a noncommercial educa-
tional channel to Camden (UHF
Channel 80).
But, WKDN points out, since the
Sixth Report assigns UHF Channel
80 there on a reserved basis for
noncommercial, educational use,
the present wording of Sec. 3.607
(b) prevents a Camden station
from seeking a Philadelphia chan-
nel.
"It is believed that this untoward
result is entirely inadvertent. If
not, it is arbitrary, contrary to
the public interest and in contra-
vention of Sec. 307(b) of the Com-
munications Act," WKDN con-
tends.
WKDN asks FCC to amend the
rule by adding to Sec. 3.607(b)
this final sentence: "For the pur-
pose of this section a community
shall be deemed 'unlisted' if no
commercial television channel has
been allocated thereto."
Concerning the inquiries of con-
sulting engineers Rountree and
Cullum as to the mileage separa-
tions to be observed between U.S.
stations and assignments or sta-
tions in Canada, Mexico and Cuba,
FCC wrote the following:
As you are aware, the Sixth Report
. . . and the rules adopted therein dis-
cussed television agreements entered
into between Mexico and the United
States and Canada and the United
States only. No agreement has been
entered into between Cuba and the
United States with respect to television
assignments and except for special cases
which may possibly arise mileage sepa-
rations need not be considered between
United States television stations and
Cuban television stations and assign-
ments.
With reference to separations that
should be maintained between United
States stations and Mexican or Cana-
dian stations or assignments, it should
be observed that no minimum separa-
tions have been specified in our rules
and standards. However, as indicated
in the Sixth Report and Order mileage
separations above the minimum speci-
fied in the Commission's Rules have
been observed in connection with sepa-
rations between stations across the
(Continued on page 7U)
ROADCASTING • Telecasting
INTERESTED
IN
FIGURES?
Here's what we
mean when we
say, you don't
buy just
Bloomington
when you buy
WW
WTTV coverage area takes in 36 counties (32
in Indiana and 4 in Illinois) with a population of
1 Vi million within a 60-mile radius.
WTTV coverage area in Indiana accounts for:
34.3% of the total population in the state
34.4% of the total families
35.1 % of the total retail sales
34.1 % of the total retail food sales
34.7% of the total retail home furnishings
37.8% of the total retail auto sales
40.4% of the total retail drug sales
Plus a big 4-county bonus in Illinois
WTTV maintains its own micro wave relay system
between Cincinnati and Bloomington to bring
LIVE network shows to viewers and listeners.
Represented Nationally by ROBERT MEEKER ASSOCIATES, Inc.
STATION WTTV Affiliated with NBC • CBS • ABC • DUMONT
Owned and operated by Sarkes Tarzian, Bloomington, Indiana
June 23, 1952 • Page 73
FCC on City Priority
( Continued /?
borders. Accordingly, in locating trans-
mitters for United States television sta-
tions, station separations shall be main-
tained as close as possible to the
assignment separations which have
been established.
In this connection your attention is
invited to Section 3.608 of newly adopt-
ed television rules which provides that
authorizations issued by the Commis-
sion for television broadcast facilities
are subject to the provisions of agree-
ments entered into by the United
States with Canada and Mexico and
that these foreign countries may make
timely objection to any authorizations
issued.
With respect to the method of meas-
urement of distances from Monterrey,
Nuevo Leon, Mexico, or any other for-
eign city it is expected that measure-
ments will be obtained with reasonable
accuracy from appropriate maps. In
the event there are existing transmit-
ters in the foreign cities the distances
may, of course, be calculated from
these transmitters.
Rep. Rivers' statement to the
House charged that FCC's tele-
vision plan "not only keeps one
great segment of our country in
a twilight era but results in a cal-
culated blackout for countless
hundreds and thousands of people
hoping to buy television sets and
utilize them with pleasure as other
sections of the nation are now en-
joying." He noted hearings on com-
petitive applications will delay
service two years.
Bringing Comr. Jones' dissent to
the Sixth Report and his Pitts-
burgh and Columbus speeches
particularly to the attention of
om page 73)
conferees on the McFarland bill
(see story page 25), Rep. Rivers
said the nation "is entitled to know
the facts behind the delay in bring-
ing to the American people ade-
quate television. As soon as it is
completely understood by the Con-
gress, I am confident we will be
better able to handle this magnifi-
cent avenue of entertainment,
information, education and indis-
pensable means of communication."
First strong defense of the Sixth
Report, answering the attacks by
Comr. Jones and others, was made
by Comr. George E. Sterling June
13 before the Maryland-D. C. Ra-
dio and TV Broadcasters Assn. He
contended the report fulfills Con-
gress' mandate that service be pro-
vided all the people and not just
part of them [B»T, June 16].
Sterling Answers Critics
Comr. Sterling countered that
"all too frequently those who criti-
cize" the table of channel assign-
ments "have made the public inter-
est synonymous with the interest
of the public residing in the large
metropolitan areas."
He pointed out a table of assign-
ments reserves for the smaller
communities channels "which are
available for use by these com-
munities when they are ready to
Washington
Watches
QfYomens Sko
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INGA'S ANGLE
2:30 p.m.
Tuesday and Thursday
Inga is the telegenic charmer
whose twice-weekly program
of beauty, fajhion and health
hints hat drawn a mail count
as high as 25,797 irt one
month! She can draw custom-
ers for YOU.
►SPOT PARTICIPATIONS— $65«
Watch
Washington
In the District of Columbia alone, food store sales are
in excess of $277 million, apparel store sales run into $126
million and drug store sales are over $66 million. Most
of this money is spent by the women who watch WNBW
on the area's 369,579 television sets.
wnb
w
NBC Television in Wash
ington
Channel 4
Represented by NBC Spot Sales
enter television." Citing the high
cost of TV, Comr. Sterling said
"most smaller cities and rural areas
are not in a position to support
local television service at this time.
But it is clear that every commun-
ity, insofar as it is possible, should
have an opportunity to receive tele-
vision service from a local sta-
tion."
Citing conservation of the spec-
trum and reservation of educa-
tional channels as additional rea-
sons for adopting a table of assign-
ments, Comr. Sterling explained
a block of frequencies for educators
and small towns would not be
practical since this could have been
done "only ... at the expense of
unnecessarily reducing the total
number of channels available to
meet other television needs, espe-
cially the needs of the larger cities."
Concerning the Commission rea-
soning respecting technical stand-
ards for station spacings, antenna
heights and powers, Comr. Sterling
stated :
Here again, the Commission was re-
quired to consider the effect of its
standards upon the television service
which would be available to the smaller
communities and the rural areas of the
nation. For merely making a reserva-
tion of channels for use by these
smaller communities is not enough to
insure that these communities will re-
ceive adequate service. If the Com-
mission by reason of the reservation
of channels for the smaller cities had
been led to believe that this was a
guarantee of adequate service to these
communities, it would, indeed, have
made the error of confusing circles on
a map for real service. As I have
pointed out, the basis for the reserva-
tion was that the smaller cities and
i ural areas could not generally support
local television service at this time or
in the immediate future. But even if
the smaller cities were ready at this
time to establish television, could we
expect cities and communities with a
population of 30,000 or less to support
two or maybe more than two televi-
sion stations?
It is one of the inescapable facts of
our economy that people residing in
fringe areas away from the large cities
and people residing in rural areas are
forced, in the first instance, to rely on
television service at all. Under these
circumstances, the Commission was re-
quired in establishing mileage separa-
tions and maximum antenna heights
and powers to insure that adequate
service from the large city stations
would get to that family on the farm.
How do standards with respect to
mileage separations between stations
and maximum antenna heights and
powers insure service to the outlying
areas? The answer is that making it
possible for each station to have the
widest coverage possible consistent with
an efficient utilization of the spectrum
extends the television signal out to the
farm. When the stations in the larger
cities are placed far enough apart, the
signals in the fringe areas render serv-
ice and do not blot each other out with
objectionable interference. The Com-
mission in establishing the Table and
the engineering standards had to make
sure the separations were adequate;
and in this connection, I want to point
out that the signal that comes to the
farm must be of good quality, if not
the best quality picture.
The family that lives on the farm is
entitled to more than a picture with a
lot of snow and Venetian blinds. It
may be unfortunate that the outlying
and fringe areas cannot receive the
very high quality picture which most
of the viewers in the large cities may
receive. But nothing is more important
to insure that the outlying areas re-
ceive a high quality picture, than the
minimization of interference by the
establishment of wide mileage separa-
tions between stations.
Similarly, greater antenna heights
and higher radiated powers are needed
so that the stations may make effective
use of the potential service that can
be rendered by virtue of wide separa-
tions. The maximum antenna heights
and maximum effective radiated powers
the Commission has established are
both designed to permit each station
to serve the widest possible area con-
sistent with efficient utilization of the
spectrum so that the people in the out-
lying areas will get a good quality
picture. And may I point out here
that these high antenna heights and
high effective radiated powers also im-
prove the quality of the picture inside
the large city. They make possible the
use of antennas in apartment houses
and help overcome the man-made ob-
structions which make it so difficult
for many city television owners to
secure a good picture. . . .
I find it amusing and interesting that
the very same critics who attack the
Commission for not making more as-
signments in the smaller cities also
criticize the Commission for maintain-
ing wider separations and permitting
higher antenna heights and powers. In
fact, the particular effect of wider
separations between stations and higher
antenna heights and powers is the
assurance of service to the smaller
cities and to the rural areas. I also
find it puzzling that some of the critics
who claim we have not made adequate
provision for the interests of smaller
cities, also argue — just as vehemently
and in the very same breath — that we
should have no Table of Assignments
at all. ... I fail to see how, in the
absence of a Table, it would be pos-
sible to prevent big cities from gob-
bling up a disproportionate share of
the scarce channels at the expense of
the smaller cities. No panacea has
been called to my attention which
would limit the number of assignments
for larger cities if assignments were tc
be made on a demand basis alone.
It is not true, as some have implied
that we have placed on smaller cities
the onerous burden of maintaining
television installations similar to those
which must be maintained in the giant
cities. ... In fact any city with a
population of less than 50,000, may.
under the Rules, operate with a mini-
mum of 1 kw radiated power with a
300 foot antenna so long as they lay
an adequate sienal over the principal
community to be served.
The loudest criticism directed against
our decision is that we have main
tained separations in the VHF that are
too wide. But why should we have
reduced these separations? The ready
answer of the critics is that we can get
more assignments that way. As a mat-
ter of fact, unless we reduce separa-
tions substantially, the number of ad-
ditional assignments that we would
pick up by reduced separations would
be few. And if we did take such ac
tion, we would be employing separa
tions below those necessary to insure
interference-free service. We would be
right back in the ice age, flirting with
another "Freeze." The memory of
some men is, indeed, short. . . .
Now a word about the UHF. I must
say th?.t on the whole the criticism of
the UHF portion of our plan is not as
vociferous as the VHF portion. This
in my mind is only an indication that
most of our critics are only interested
in obtaining more VHF channels for
larger cities. . . .
I should like to point out here that
while the so-called disparity between
UHF and VHF coverage may presently
be of some substance, it will, I be-
lieve, in the long run be minimized. In
fact, the service areas of the UHF and
VHF stations in the same cities will
under very many instances be almost
the same size.
One thing is certain— that UHF will
in general provide a TV service free
from the effects rf several forms of
interference that plague VHF frequen-
cies. From a technical standpoint,
higher quality of pictures is insured.
1ATSE LOCAL
Raps Foreign TV Film Making
CLAIMING television film pro-
duction abroad creates unemploy-
ment of technicians at home, Hol-
lywood photographers Local 659
has passed a resolution asking
IATSE at its international conven-
tion Aug. 2 in Minneapolis, to
"invoke a boycott against products
sponsored by manufacturers
through the medium of TV where
such pictures have been made by
'runaway' tactics."
The resolution, passed by the lo-
cal's board of governors, has beer
turned over to Richard F. Walsh,
international president.
Pago 74
June 23, 1952
ROADCASTING • Teleca
TV Applications Filed
(Continued from page 6U)
i pey Dr., 0.5 mi. North of city limits.
Geographic coordinates: 31° 37' 2.4"
N. Lat., 84° 10' 23.29" W. Long. Trans-
mitter RCA, antenna RCA. Legal
counsel Philip M. Baker, Washington.
Consulting engineer W. J. Holey, At-
lanta, Ga. Sole owner is James S.
'Rivers, licensee of WMJM Cordele,
Ga.; 90% owner of WTJH East Point,
Ga.; owner of 251 shares of WACL
Waycross, Ga., and applicant for new
250 w AM station for Albany, Ga.
f EVANSVILLE, Ind.— South Cen-
tral Bcstg. Corp. ( WIKY- AM-FM ) ,
VHF Ch. 7 (174-180 mc) ; ERP 68.5
kw visual, 32 kw aural; antenna height
above average terrain 463 ft., above
ground 484 ft. Estimated construction
cost $195,206, first year operating
cost $200,000, revenue $175,000. P. O.
address: P. 0. Box 148, Mt. Auburn
Road at Bismark St., Evansville, Ind.
Studio transmitter location: Mt. Au-
burn Road and Bismark St. Geographic
coordinates: 37° 59' 21" N. Lat., 87°
35' 48" W. Long. Transmitter Fed-
: eral Telecommunications Labs., an-
! tenna Federal. Legal counsel Franz
S| O. Willenbucher, Washington. Con-
ii suiting engineer Harold R. Rothrock,
tli »|t Bedford, Ind. Principals include Presi-
dent John A. Engelbrecht (39.6%),
H Vice President George F. Stoltz
•la* (39.6%), and Secretary - Treasurer
*|! Leighman D. Groves (19.8%).
™§| f INDIANAPOLIS, Ind. — Universal
t"* Bcstg. Co. (WISH), VHF Ch. 8 (180-
i: 186 mc); ERP 316 kw visual, 158 kw
aural; antenna height above average
terrain 1,000 ft., above ground 1,000
l»n|i ft. Estimated construction cost $597,-
980, first year operating cost $602,-
„ . 650, revenue $818,181. Post Office ad-
iiti' dress: 1440 N. Meridian St., Indian-
apolis, Ind. Studio location: 1440 N.
ir Meridian St. Transmitter location:
rill Rawls Ave. and South Post Road.
■ 'J' Geographic coordinates: 39° 45' 39"
„JL N. Lat., 86° 00' 21" W. Long. Trans-
nitl." mitter DuMont, antenna RCA. Legal
"i1 [[ counsel Segal, Smith & Hennessey,
Washington. Consulting engineer
George C. Davis, Washington. Prin-
I NBC-TV EXPERIMENT
Show Kinescoped On Location
NBC-TV June 13 telecast of the
RCA Victor Show Starring Ezio
Pinza was kinescoped on location
June 7 in a special programming
experiment.
Using "Stop-start" camera tech-
nique of motion pictures, each take
was microwaved from San Juan
Capistrano to NBC Hollywood, 60
miles south. Video and audio then
were reported by "hot kinnie" and
edited until the reel was complete.
After negatives were cut, the pic-
ture was ready for screening.
. To circumvent the American Fed-
eration of Musicians' 5% pre-
recording fee, orchestral music by
David Rose was fed by master con-
trol to New York and piped back
along cable with taped dialogue
track, thus making entire sight
and sound positions originate from
New York.
The experiment, resulting from
two months planning by Program
Producer Ted Mills, might elimi-
nate the necessity of filmed TV for
network programs, it was reported.
cipals include: President C. Bruce
McConnell (54.98%), Vice President
Robert B. McConnell (0.09%), 2d
Vice President Stokes Gresham Jr.
(0.45%), Treasurer Frank E. McKin-
ney (14.53%), Secretary Earl H.
Schmidt (14.01%), Frank M. McHale
(9.45%), John R. Atkinson (0.01%)
and Owen Bush (2%).
SOUTH BEND, Ind.— South Bend
Telecasting Corp., UHF Ch. 46 (662-
668 mc) ; ERP 82.3 kw visual, 46.8 kw
aural; antenna height above average
terrain 530 ft., above ground 447.5 ft.
Estimated construction cost $238,800,
first year operating cost $168,000,
revenue $150,000. Post Office address:
512 National Bank Bldg., South Bend,
Ind. Studio and transmitter location
near Ironwood Road between Jackson
and Ireland Roads, 1.25 mi. S. E. of
South Bend city limits. Geographic
coordinates: 41° 37' 50" N. Lat., 86°
12' 26" W. Long. Transmitter Du-
Mont, antenna RCA. Consulting en-
gineer Jansky & Bailey, Washington.
Principals include President and Treas-
urer A. Harold Weber (33.33%), vice
president and 22% owner of South
Bend Drug Co., president and sole
owner of A. Harold Weber Inc. (real
estate sub-dividing) , and vice president
and 50% owner of Laughlin Machine
Co.; Vice President and General Man-
ager Mark L. Wodlinger (8.33%%),
sales manager of WOC-AM-FM-TV
Davenport, Iowa; Secretary Orlo R.
Deahl, partner with Seebrit, Oare &
Deahl, South Bend law firm; Assistant
Secretary and Treasurer Wayne J.
Blick (4.17%), auditor for WHO-AM-
FM Des Moines and WOC-AM-FM-
TV; Howard L. Cranfill (16.67%),
president and 25% owner of Cranfill
& Peterson (brewers' grain broker),
South Bend; Carlton S. Smith
(16.67%), president and 8%% owner
of Drewrys Ltd. (brewery), South
Bend; J. Harold Sunderlin (16.67%),
president and 14% owner of Radio
Equipment Co. (appliance distributor),
South Bend; Program Director
Charles R. Freburg (2.5%), program
director for WOC-AM-FM-TV, and
Chief Engineer David J. Hauser
(1.66%), engineer for WOC-AM-FM-
TV.
LEXINGTON, Ky.— Central Ken-
tucky Bcstg. Co. (WLEX), UHF Ch.
33 (584-590 mc) ; ERP 17.8 kw visual,
8.9 kw aural; antenna height above
average terrain 361 ft., above ground
355 ft. Estimated construction cost
$115,500, first year operating cost
$120,000, revenue $175,000. Post Office
address: First National Bank Bldg.,
Lexington. Studio and transmitter
location: Russell Cave Pike. Geo-
graphic coordinates: 38° 03' 57" N.
Lat., 84° 29' 04.5" W. Long. Trans-
mitter RCA, antenna RCA. Legal
counsel, Frank U. Fletcher, Washing-
ton. Consulting engineer, D. C. Sum-
merford, Louisville, Ky. Principals in-
clude President J. D. Gay Jr. (32%),
Secretary-Treasurer H. Guthrie Bell
(32%), Sam Milner (12%), Joe Eaton
(17%) and Gay-Bell Corp. (2%).
(Upon FCC approval of transfer of
control of WKLX Lexington to Cen-
tral Kentucky Bcstg. Co., WLEX
license will be surrendered to FCC.)
MAYSVILLE, Ky.— Standard Tobac-
co Co. (WFTM), UHF Ch. 24 (530-536
mc) ; ERP 15.2 kw visual, 7.6 kw aural;
antenna height above average terrain
250 ft., above ground 540 ft. Esti-
mated construction cost $182,133, first
year operating cost $100,000, revenue
$100,000. Post Office address: 626
Forest Ave., Maysville. Studio and
transmitter location 626 Forest Ave.
Geographic coordinates: 38° 38' 31"
N. Lat., 83° 44' 59" W. Long. Trans-
mitter RCA, antenna RCA. Legal coun-
sel Harry J. Daly, Washington. Con-
sulting engineer Fred 0. Grimwood, St.
Louis, Mo. Principals include Presi-
dent Charles P. Clarke (48%), Secre-
tary-Treasurer James M. Finch Jr.
(48%) and Robert J. Bissett (4%).
LAFAYETTE, La.— Camelia Bcstg.
Co. (KLFY). UHF Ch. 38 (614-620
mc); ERP 18.25 kw visual, 9.12 kw
aural; antenna height above average
terrain 438.5 ft., above ground 440 ft.
Estimated construction cost $236,000,
first year operating cost $76,000, rev-
enue $90,000. Post Office address: P.O.
Box 992. Studio and transmitter loca-
tion on Moss Street Extension. Geo-
graphic coordinates: 30° 15' 43" N.
Lat., 92° 00' 23" W. Long. Transmitter
RCA, antenna RCA. Legal counsel
Cohn & Marks, Washington. Consult-
ing engineer Guy C. Hutcheson,
Arlington, Tex. Principals include
President Paul H. DeClouet (25%),
Vice President Thomas A. DeClouet
(25%), Vice President Harold J.
Delhommer (25%), and Secretary-
Treasurer John W. Mitchell (25%).
NEW ORLEANS, La.— Community
Television Corp., UHF Ch. 26 (542-
548 mc). ERP 75.2 kw visual, 42.6
kw aural; antenna height above average
terrain 419 ft., above ground 438 ft.
Estimated construction cost $285,894,
first year operating cost $240,000,
revenue $204,000. Post office ad-
dress: 505 Baronne St., New Orleans.
Studio and transmitter location: 327-
353 South Rampart St. Geographical
coordinates: 29° 57' 07.4" N. Lat.,
90° 04' 34" W. Long. Transmitter
DuMont, antenna GE. Legal counsel
D. F. Prince, Washington. Consult-
ing engineer Commercial Radio
Equipment Co., Washington. Prin-
cipals include President Jules J. Pag-
lin (12%%). Vice President Stanley
W. Ray Jr. (9%%) and Treasurer
Milton Adler (2V2%). Messrs. Paglin
and Ray own 50% each of WBOK
New Orleans, 42%% each of KAOK
Lake Charles, La., and are applicants
for new AM station in Baton Rouge,
La.
t NEW ORLEANS, La.— Loyola
University (WWL), Ch. 4 (66-72 mc),
ERP 100 kw visual, 50 kw aural; an-
tenna height above average terrain
710 ft., above ground 750 ft. Esti-
mated construction cost $545,539,
first year operating cost $616,927,
revenue $634,695. Post office address:
6363 St. Charles Street, New Orleans
18. Studio location: 123 Baronne.
Transmitter location: On Cooper
Road, 1,000 ft. from Whitney Ave.
Geographical coordinates: 29° 54' 27"
N. Lat., 90° 02' 24" W. Long. Trans-
mitter GE, antenna GE. Legal coun-
sel Segal, Smith & Hennessey, Wash-
ington. Engineer J. D. Bloom, chief
engineer for WWL. Applicant is
non-profit corporation without capi-
tal stock; members of board of
regents iuclude: President Rev. W.
Patrick Donnelly, S.J.; Vice Presi-
dent Rev. Edward Doyle, S.J.; Secre-
tary Rev. John S. Fuss, S.J., Treas-
urer Rev. Theo A. Ray, S.J., and Rev.
W. D. O'Leary, S.J.
tSHREVEPORT, La. — KTBS Inc.
(KTBS), VHF Ch. 3 (60-66 mc) ; ERP
100 kw visual, 62 kw aural; antenna
height above average terrain 1,141
ft., above ground 1,150 ft. Estimated
construction cost $542,900, first year
operating cost $400,000, revenue $550,-
(Continued on page 76)
• •••••
PINPOINT
YOUR
PERSISTENT
SALESMAN
SELLING PROSPEROUS
SOUTHERN NEW ENGLAND
with
UNDUPLICATED COVERAGE
in 220,000 HOMES!
•
WJAR-TV
Providence
Represented Nationally by
Weed Television
In New England — Bertha Bannan
BROADCASTING • Telecasting
June 23, 1952 • Page 75
TV Applications Filed
(Continued from page 75)
000. Post Office address: 312 East Kings
Highway, Shreveport 77, La. Studio lo-
cation 312 East Kings Highway. Trans-
mitter location on State Route No.
8, 17 mi. N. W. of Shreveport. Geo-
graphic coordinates: 32° 41' 08" N. Lat.,
93° 56' 00" W.-Long. Transmitter RCA,
antenna RCA. Legal counsel Spearman
& Roberson, Washington. Consulting
engineer Weldon & Carr, Washington.
Principals include Chairman of the
Board George D. Wray Sr. (33y3%),
President E. Newton Wray (33y3%),
Vice President George D. Wray Jr.
(16%%) and Secretary-Treasurer
Charles W. Wray (16%%) and John
A. Hendrick.
HAGERSTOWN. Md. — United
Bcstg. Co. of Western Maryland
(WARK), UHF Ch. 52 (698-704 mc);
ERP 65.32 kw visual, 32.7 kw aural;
antenna height above average terrain
292.6 ft., above ground 429.7 ft. Esti-
mated construction cost $213,889, first
year operating cost $160,000, revenue
$175,000. Post Office address: 128
Prospect, Hagerstown, Md. Studio
and transmitter location just off U. S.
Highway No. 40, North of Common-
wealth Road. Geographic coordinates:
39° 37' 34" N. Lat., 77° 42' 42" W.
Long. Transmitter DuMont, antenna
GE. Legal counsel Cohn & Marks,
Washington. Consulting engineer
Commercial Radio Equipment Co.,
Washington. Principals include: Pres-
ident Richard Eaton (2%), Secretary-
Treasurer (Mrs.) Margaret G. Eaton
(1%) and (Mrs.) L. G. Hart. United
Bcstg. Co., licensee of WOOK Wash-
ington, WINX Rockville, Md., WSID
Essex, Md., and WANT Richmond,
Va., owns 97% of applicant; this
stock is voted by Mr. Eaton, who owns
309 out of 310 shares of UBC.
tHOLYOKE, Mass.— The Hamnden-
Hampshire Corp. (WHYN-AM-FM).
UHF Ch. 55 (716-722 mc); ERP 65 kw
visual, 35 kw aural; antenna height
above average terrain 989 ft., above
ground 122 ft. Estimated construction
cost $180,000, first year operating cost
$200,000, revenue $260,000. Post Of-
fice address: 180 High St., Holyoke.
Studio location 180 High St. Trans-
mitter location Top of Mt. Tom, in
Hampden County, Mass. Geographic
coordinates: 42° 14' 32" N. Lat., 72°
38' 55" W. Long. Transmitter Du-
Mont, antenna GE. Legal counsel
Bingham, Collins, Porter & Kistler,
Washington. Consulting engineer
Kear & Kennedy, Washington.
Principals include President William
Dwight (26.16%), Vice President
Charles N. DeRose (0.16%), Treas-
urer Minnie R. Dwight (40.17%)
(mother of William Dwight), Assist-
ant Treasurer Arthur Ryan (0.33%)
and Harriet W. DeRose and Charles
N. DeRose (as joint owners)
(33.16%).
AUSTIN, Minn. — Cedar Valley
Bcstg. Co. (KAUS), VHF Ch. 6 (82-88
mc); ERP 18.7 kw visual, 9.35 kw
aural; antenna height above average
terrain 425 ft., above ground 445 ft.
Estimated construction cost $101,880,
first year operating cost $110,000,
revenue $112,000. Post Office address:
KAUS, Austin, Minn. Studio location:
405V2 N. Main Street. Transmitter
location: 2V2 mi. South of Austin on
Trunk Highway 105. Geographic co-
ordinates: 43° 37' 02" N. Lat., 92° 59'
Originating Station
JOHNS HOPKINS SCIENCE REVIEW
ask any
Baltimore
time buyer
about
WARM
TELEVISION
CHANNEL 13
Represented Nationally by
Ht EINGTON, RIGHTER <£ PARSONS, INC.
Chicago NEW YORK San Francisco
DUMONT-ABC AFFILIATE
20" W. Long. Transmitter DuMont,
antenna RCA. Legal counsel Harry
J. Daly, Washington. Consulting engi-
neer Fred O. Grimwood, St. Louis,
Mo. Principals include: President
Harry M. Smith (25%), Vice Presi-
dent George Wilson (12.5%), Secre-
tary-Treasurer Albert W. Smith
(25%), Harold O. Westby (12.5%),
Martin Bustad (12.5%) and Chester
A. Weseman <12.5%).
tKANSAS CITY, Mo.— KCMO Bcstg.
Co. (KCMO). VHF Ch. 5 (76-82 mc);
ERP 100 kw visual, 50 kw aural; an-
tenna height above average terrain
865 ft., above ground 783 ft. Estimated
construction cost $529,210, first year
operating cost $1,027,517, revenue
$1,279,894. Post Office address: 125
East 31st St., Kansas City 5, Mo.
Studio and transmitter location 31st
and Grand Streets. Geographic co-
ordinates: 39° 04' 14" N. Lat., 94° 34'
59" W. Long. Transmitter RCA, an-
tenna RCA. Legal counsel Haley &
Doty, Washington. Consulting engi-
neer A. D. Ring & Co., Washington.
Principals include President Tom L.
Evans (49.5%), Vice President Les-
ter E. Cox (49.5%), Secretary-Treas-
urer Richard W. Evans (0.5%) and
Lester L. Cox (0.5%).
fWATERTOWN, N. Y.— The Brock-
way Co. (WWNY-AM-FM). UHF Ch.
48 (674-680 mc) ; ERP 200 kw visual,
100 kw aural; antenna height above
average terrain 570 ft., above ground
362 ft. Estimated construction cost
$285,000, first year operating cost
$150,000, revenue $150,000. Post Of-
fice address: 120-132 Arcade St., Water-
town, N. Y. Studio and transmitter
location Rutland Ctr. Rd., 3.6 mi.
East of Watertown. Geographic co-
ordinates: 43° 57' 23" N. Lat., 75° 50'
28" W. Long. Transmitter RCA, an-
tenna RCA. Legal counsel Fisher, Way-
land, Duvall & Southmayd, Washington.
Consulting engineer George C. Davis,
Washington. Principals include Presi-
dent and Treasurer John B. Johnson
(1.8%), Estate of Harold B. Johnson,
deceased (75.6% ) and Estate of Jessie
R. Johnson, deceased (22.6%). Ap-
plicant also is licensee of WMSA-AM-
FM Massena, N. Y., and publishes
Watertown Daily Times.
t FARGO, N. D. — WDAY Inc.
(WDAY), VHF Ch. 6 (82-88 mc);
ERP 65 kw visual, 32.2 kw aural;
antenna height above average ter-
rain 460 ft., above ground 498 ft.
Estimated construction cost $344,000,
first year operating cost $180,000,
revenue $180,000. Post Office address:
118 Broadway, Fargo. Studio and
transmitter location: 207-215 Fifth
St. North. Geographic coordinates:
46° 52' 35" N. Lat., 96° 47' 03" W.
Long. Transmitter RCA, antenna
RCA. Legal counsel Segal, Smith &
Hennessey, Washington. Consulting
engineer Gillett & Bergquist, Wash-
ington. Principals include: President
E. C. Reineke (54.5%); Vice Presi-
dent H. D. Paulson (8.9%); Secre-
tary-Treasurer N. D. Black Jr.
(1.1%), and Charlotte Lontz (21.1%).
Same stockholders own controlling
stock of Fargo Forum and Dakota
Photo Engraving Co.
PORTLAND, Ore.— Empire Coil Co.,
UHF Ch. 27 (548-554 mc); ERP 91.6
kw visual, 45.8 kw aural; antenna
height above average terrain 1,300 ft.,
above ground 496.5 ft. Estimated con-
struction cost $347,000, first year op-
erating cost $450,000, revenue $525,-
000. Post Office address: 85 Beech-
wood Ave., New Rochelle, N. Y. Stu-
dio location to be determined. Trans-
mitter location: Portland Heights,
N. W. Skyland Blvd., near N. W.
Thompson Road. Geographic coordi-
SCHOOL SERIES
WICU Earns P\sudih
WICH (TV) Erie, Pa., bas just
completed » series of nublic school
telecast? which brought an expres-
sion of "lasting apprec-'ation" fro
school officials.
Twenty programs were aired on
a thrice-weekly basis during the
final se^en weeks of school. More
than 800 children participated
Plans are taking; shape for con-
tinuing the programs in the next
school-vp-ar. A similar series is
being developed jointly by WICU
personnel and administrators of
the Erie Catholic Diocesan school
district.
John M. Hickey. Erie schools su
nerint°ndent. w^ote Edward Lamb,
WICU president. "The reactions to
the rrogram (Erie Pubh'c Schools
At Work) indicate wide-spread
appreciation on the part of the
people and justify the tremendou
amount of extra effort on the part
of so many principals, teachers
and pupils. Be assured of our
lasting appreciation," Mr. Hickey
concluded.
nates: 45° 32' 54" N. Lat., 122° 45' 40'
W. Long. Transmitter RCA. antenna
RCA. Leffal counsel Lyon, Wilner &
Bergson. Washington. Consulting en-
gineer Bem'amin Adler. New Rochelle
N. Y. Principals include: President
Herbert Mayer (45.2%), Vice Presi-
dent Franklin Snyder, Treasurer
Frances Mayer (45.2%) and Secretary
Alma Schmidt. Applicant is licensee
of WXEL (TV) Cleveland.
t PORTLAND, Ore.— Westinghouse
Radio Stations Inc. (KEX-AM-FM)
VHF Ch. 8 (180-186 mc); ERP 220 kw
visual, 110 kw aural; antenna height
above average terrain 1,068 ft., above
ground 335 ft. Estimated construction
cost $855,000, first year operating
cost $822,000, revenue $638,000. Post
Office address: 1625 K Street N. W.,
Washington, D. C. Studio location:
1230 Southwest Main St., Portland.
Transmitter location: Healy Heights,
Portland. Geographic coordinates:
45° 29' 25" N. Lat., 122° 41' 48" W.
Long. Transmitter RCA, antenna
RCA. Principals include: Chairman
of the Board Gwilym A. Price and
Vice President J. E. Baudino. Appli-
cant is also licensee £f. WBZ.A-M=*M
Boston, WBZA-AM-SM-- Springfield,
Mass., KYW-AM-FM Philadelphia,
WOWO-AM-FM Fort Wayne, Ind.,
and KDKA-AM-FM Pittsburgh. West-
inghouse Radio Stations Inc. is whol-
ly-owned subsidiary of Westinghouse
Electric Corp., Pittsburgh.
t PHILADELPHIA, Pa. — Pennsyl-
vania Bcstg. Co. (WIP), UHF Ch. 29
(560-566 mc); ERP 275 kw visual,
137.5 kw aural; antenna height above
average terrain 804 ft., above ground
632 ft. Estimated construction cost
$600,000, first year operating cost
$500,000, revenue not estimated. Post
Office address: 35 South Ninth St.,
Philadelphia. Studio location: 35
South Ninth St. Transmitter loca-
tion: S. W. corner of Ivy Hill Road
and Orchard Way. Geographic co-
ordinates: 40° 05' 00" N. Lat., 75° 10'
38" W. Long. Transmitter GE, an-
tenna GE. Legal counsel Dow, Lohnes
& Albertson, Washington. Consulting
engineer E. C. Page, Washington.
Principals include: Chairman of the
Board Arthur C. Kaufman, President
Benedict Gimbel Jr., Treasurer Ray-
Page 76 • June 23, 1952
BROADCASTING • Telecasting
mond A. Filske and Secretary A. Ar-
thur Miller. Gimbel Bros. Inc., New
York, is sole stockholder of Pennsyl-
vania Bcstg. Co.
t PITTSBURGH, Pa.— Westinghouse
RadTO Stations Inc. (KDKA-AM-FM),
VHF Ch. 11 (198-204 mc) ; ERP 316
kw visual, 25 kw aural; antenna
height above average terrain 672 ft.,
above ground 574 ft. Estimated con-
struction cost $1,810,000, first 'year
operating cost $1,840,000, revenue $2,-
650,000. Post Office address: 1625 K
Street N. W., Washington, D. C. Stu-
dio location: Grant Bldg., Pittsburgh.
Transmitter location: 2850 Berthoud
St., Pittsburgh. Geographic coordi-
nates: 40° 26' 48" N. Lat., 79° 57' 50"
VW. Long. Transmitter GE, antenna
GE. Principals include Chairman of
the Board Gwilym A. Price, and Vice
President J. E. Baudino. Applicant is
also licensee of WBZ-AM-FM Boston,
WBZA-AM-FM Springfield, Mass.,
KYW-AM-FM Philadelphia, WOWO-
AM-FM Fort Wayne, Ind., and KEX-
AM-FM Portland, Ore. Westinghouse
Radio Stations Inc. is wholly-owned
subsidiary of Westinghouse Electric
Corp., Pittsburgh.
t YORK, Pa.— The Helm Coal Co.
(WNOW), UHF Ch. 49 (680-686mc);
ERP 95.8 kw visual, 53.8 kw aural;
antenna height above average ter-
rain 473 ft., above ground 200 ft.
Estimated construction cost $176,500,
first year operating cost $96,000,
revenue $90,000. Post Office address:
P. O. Box 226, York. Studio: 25
South Duke Street. Transmitter lo-
cation: 2.9 mi. N.E. York city limits.
Geographic coordinates: 40° 00' 00"
N. Lat., 76° 41' 30.8" W. Long. Trans-
mitter DuMont, antenna RCA. Legal
counsel McKenna & Wilkinson,
Washington. Consulting engineer
John H. Mullaney, Washington. Prin-
cipals include partners Howard J.
Williams (30.4%), Morgan E. Cousler
(43.5%) and Lowell Wr. Williams
(26.1%).
f ANDERSON, S. C— Wilton E.
Hall (WAIM and WCAC [FM]),
UHF Ch. 58 (734-740 mc) ; ERP 182
kw visual, 91 kw aural; antenna
height above average terrain 378 ft.,
above ground 418 ft. Estimated con-
struction cost $401,444, first year
operating cost $150,000, revenue $138-
000. Post Office address: P. O. Box 806,
Anderson. Studio and transmitter
location Anderson College campus.
Geographic coordinates: 34" 30' 52.6"
N. Lat., 82° 38' 15.2" W. Long. Trans-
mitter RCA, antenna RCA. Legal
counsel Spearman & Roberson,
Washington. . Consulting" "engineer "
George C. Davis, Washington. Ap-
plicant owns Independent Publishing
Co. (.Anderson Independent and
Mail), Palmetto Publishing Co., Na-
tional Stamp News, Hall Starr Farm
and Hall Bcstg. and Television Co.
(transcriptions).
tCOLUMBIA, S. C— The Bcstg. Co.
of the South (WIS). VHF Ch. 10
(192-198 mc); ERP 266 kw visual, 133
kw aural; antenna height above aver-
age terrain 626 ft., above ground 580
ft. Estimated construction cost $597,-
719, first year operating cost $450,000,
revenue $300,000. Post Office address:
1111 Bull St., Columbia, S. C. Studio
and transmitter location Gervais and
Bull Streets. Geographic coordinates
34' 00' 06" N. Lat., 81= 01' 44" W.
Long. Transmitter RCA, antenna Fed-
eral. Legal counsel Dow, Lohnes &
Albertson, Washington. Consulting en-
gineer Craven, Lohnes & Culver,
Washington. Principals include Presi-
dent B. Calhoun Hipp (13.6%), Vice
President and Treasurer Francis M.
Hipp (13.6%), Vice President Herman
N. Hipp (13.6%), Vice President G.
BROADCASTING • Telecasting
FIFTY New York Hmebuyers and agency executives visited WCAU-AM-TV
Philadelphia's Radio-Television Center last week. At special luncheon were
(seated, I to r) Charles Vanda, WCAU vice president for TV; Reggie Schuebel,
of Wyatt & Schuebel; Donald W. Thornburgh, WCAU Inc. president-general
manager; standing (I to r) are Jack deRussy, WCAU radio sales manager,
and Bob McGredy, WCAU-TV commercial manager.
Richard Shafto (1.2% ), Dorothy Hipp
Gunter (13.6%) and Frances M. Mc-
Creery (9.8%). Applicant is also li-
censee of WIST-AM-FM Charlotte,
N. C, and WSPA-AM-FM Spartan-
burg, S. C.
tCHATTANOOGA, Tenn. — WDOD
Bcstg. Corp. (WDOD). VHF Ch. 3
(60-66 mc); ERP 100 kw visual, 50 kw
aural; antenna height above average
terrain 1,062 ft., above ground 284 ft.
Estimated construction cost $284,600,
first year operating cost $200,000,
revenue $250,000. Post Office address:
Hamilton National Bank Bldg., Chat-
tanooga, Tenn. Studio location Na-
tional Bank Bldg., 7th and Market.
Transmitter location Taft Highway,
Signal Mtn., 7 miles North of Chatta-
nooga. Geographic coordinates 35° 09'
41" N. Lat., 85° 19' 05" W. Long.
Transmitter GE, antenna GE. Legal
counsel, Dow, Lohnes & Albertson,
Washington. Consulting engineer
George C. Davis, Washington. Princi-
pals include President and Treasurer
Earl W. Winger (50%), and Vice
President and Secretary Norman A.
Thomas (50%).
f JOHNSON CITY, Tenn.— WJHL
Inc. (WJHL). VHF Ch. 11 (198-204
mc); ERP 108.43 kw visual, 54.21 kw
aural; antenna height above average
terrain 716 ft., above ground 629.5
ft. Estimated construction cost $231,-
086, first year operating cost $102,000,
revenue $96,500. Post Office address:
1-45 ^West -Main ? St., Johnson' City.
Studio and -transmitter -location 143
West Main St. Geographic coordi-
nates 36° 19' 26" N. Lat., 85° 20' 36"
W. Long. Transmitter RCA, antenna
RCA. Legal counsel McKenna & Wilk-
inson, Washington. Consulting engi-
neer O. K. Garland, Johnson City,
Tenn. Principals include President
W. H. Lancaster Sr. (19.38%), gen-
eral manager of WJHL; 1st Vice
President W. H. Lancaster Jr. (4%),
commercial manager of WJHL; 2d
Vice President (Mrs.) Harriet B.
Campbell; Secretary-Treasurer T. F.
Dooley (0.4%); (Mrs.) Evelyn Lan-
caster (22.2%) (wife of W. H. Lan-
caster Sr.); (Mrs.) Edna Dooley
(8.53%) (wife of T. F. Dooley) and
Estate of S. H. Campbell Sr. (31.44%).
tAUSTIN, Tex.— Texas Bcstg. Corp.
(KTBC). VHF Ch. 7 (174-180 mc).
ERP 109.6 kw visual, 54.8 kw aural;
antenna height above average terrain
485.8 ft., above ground 289.3 ft. Esti-
mated construction cost $341,039,
first year operating cost $250,000,
revenue $200,000. Post Office address:
P. O. Box 717, Austin, Tex. Studio
location Brown Bldg., corner of 8th
St. and Colorado St. Transmitter loca-
tion 3.8 miles N. W. of Texas State
Capitol, Travis County. Geographic
coordinates 30° 18' 28" N. Lat., 97°
47' 26" W. Long. Transmitter RCA,
antenna RCA. Legal counsel Cohn &
Marks, Washington. Consulting engi-
neer A. Earl Cullum Jr., Dallas, Tex.
Principals include President Claudia
T. Johnson (99.5% ), Vice President
Paul Bolton (0.25%), Vice President
J. C. Kellam, Secretary Sam Plyler
(0.25%) and Assistant Secretary and
Treasurer A. F. Vickland Jr.
tBRISTOL, Va. — Appalachian
Bcstg. Corp. (WCYB). VHF Ch. 5
(76-82 mc); ERP 100 kw visual, 50
kw aural; antenna height above
average terrain 1,964 ft., above ground
120 ft. Estimated construction cost
$335,120, first year operating cost
$330,000, revenue $415,552. Post Office
address: P. O. Box 1009, Bristol, Va.
Studio location Hotel Gen. Shelby,
Cumberland and Front Streets. Trans-
mitter location Jefferson National
Forest, 17 miles N.E. of Bristol. Geo-
graphic coordinates 36° 49' 45" N.
Lat., 82° 04' 47" W. Long. Transmitter
GE, antenna GE. Legal counsel Fly,
Shuebruk & Blume, New York. Con-
sulting engineer George C. Davis,
Washington. Principals include Presi-
dent J. Fey Rogers (25%), Vice Presi-
dent Robert M. Smith (25%), Secre-
tary Charles M. Gore (25%), and
Treasurer Harry M. JJaniel - (25%).
Amended Application Returned
OSHKOSH, Wis. — The Oshkosh
Bcstg. Co. (WOSH), UHF Ch. 48 (674-
680 mc), ERP 1.31 kw visual [B«T,
June 9]. Amendment returned; obso-
lete forms and incomplete.
Application Dismissed
FRESNO, Calif.— Television Fresno
Corp., VHF Ch. 2 (54-60 mc). "Pre-
thaw" application dismissed at re-
quest of applicant.
Existing Stations
Change in Channel
(The following stations request
change in frequency as required
under provisions of FCC Sixth Re-
port & Order [B«T April 14].
WCPO-TV CINCINNATI, Ohio—
Scripps-Howard Radio Inc., Ch. 9
(186-192 met. ERP 316 kw visual,
158 kw aural; antenna height above
average terrain 665 ft., above ground
545 ft. Estimated cost of change
$206,687. Change from Ch. 7 (174-
180 mc). ERP 24 kw visual, 12 kw
aural.
$WHEN
TELEVISION
~ Reaches the
Audience with
the "Green Stuff"
Here's a rich market . . . and
here's Central New York's most
looked at television station —
ready to present your story to
a "buying" audience. More top
shows . . . more local adver-
tisers . . . greater results.
Sell with WHEN
Represented Nationally
By the KATZ AGENCY
CBS • ABC • DUMONT
WHEN
TELEVISION
SYRACUSE
A MEREDITH TV STATION
June 23, 1952 • Page 77
TAFT AGAINST TV
During Committee Hearings
SEN. ROBERT A. TAFT (R-
Ohio), a candidate for the Repub-
lican Presidential nomination told
a Washington National Press Club
audience last week, that a Congres-
sional committee could not carry on
its business satisfactorily while be-
ing telecast.
When asked about televising ac-
tivities of the GOP credentials
committee in Chicago, Sen. Taft
said :
"I'm inclined not — just as for
the same reason that if I were
chairman of a committee in Con-
gress that I would not permit tele-
vision proceedings. It seems to me
that where you have a proceeding
in which you're trying to determine
a semi-judicial proceeding or leg-
islative question, the presence of
television cameras makes it almost
impossible to give any reasonable
attention to what you're doing.
Now I don't favor any rule in Con-
gress. That's my own feeling. But
as chairman I wouldn't permit pro-
ceedings to be televised. I wouldn't
object to them bringing a camera
in to take pictures before starting.
But as far as trying to conduct
business under television lights, I
think it's utterly impossible to
reach a successful conclusion."
His view was an apparent tight-
ening of his opinion set forth last
February in Broadcasting • Tele-
casting [B«T, Feb. 4].
TRADE RULES
Third Conference Held
On Revised Standards
REVISED rules to guide manufacturers, dealers and distributors in
the commerce of radio-TV sets moved a step closer last week when a
third government-industry conference was held in Washington, D. C,
under the auspices of the Federal Trade Commission.
Suggested trade practice stand-
ards drafted by a special all-indus-
try committee were discussed last
Wednesday. When finally promul-
gated— perhaps by the year's end —
the rules will cover television as
well as radio practices, which
manufacturers have followed the
past 13 years.
There is general agreement, if
not unanimity, on the rules pro-
posed by an industry group under
Louis B. Calamaras, executive vice
president of the National Elec-
tronics Distributors Assn. Top
officials' of Radio-Television Mfrs.
Assn. also participated.
At the conclusion of Wednesday's
session, Paul Butz, FTC Trade
Practices Conference Bureau, told
manufacturing representatives and
dealer-distributor trade groups that
the commission staff would study
the i-ecord and summarize the evi-
dence for FTC members. FTC then
will publish a final set of rules and
hold a hearing, probably this fall.
Major discussion last week cen-
tered on proposed rules on pricing
(inclusion of excise taxes), break-
down on tube count, uniformity of
reference to viewable picture tube
area, cabinet designs and so-called
TV film
spots
V VICTOR BLDG. - STerling 4650
WASHINGTON 1, D. C.
"push money."
RTMA President Glen McDaniel
said he felt the industry had not
been guilty of any deception in ad-
vertisements on picture size, which
have followed a historic pattern in
the industry since TV developed.
Mort Farr, president of the Na-
tional Appliance and Radio-TV
Dealers Assn., asserted that the
problem is less one of actual size
measurements than deceptive
claims involving such adjectives as
"giant-size" screens when such is
not the case.
Mr. Butz informed industry
representatives that the National
Better Business Bureau suggested
a rule governing deception as to
type of cabinet — type of wood,
veneer, etc. He agreed some rule
should be included to spell this
out.
Twenty-nine rules were drafted
by the industry group, differing
slightly from the FTC staff draft
of last year [B»T, May 12]. Two
other rules (33 and 34) were
omitted in the industry draft be-
cause of lack of agreement among
industry members, it was explained.
These cover "prohibited discrimina-
tion" (prices, rebates, discounts,
credits, advertising or promotional
allowances) and coercion in "aiding
or abetting use of unfair practices."
RTMA was represented by Mr.
McDaniel and Ray Donaldson, legal
counsel. Besides Mr. Calamaras
of NEDA and Mr. Farr of NARDA,
representatives of most of the
major set manufacturing firms at-
tended the conference.
MARKET RESEARCH
MBS, NBC-TV, ABC Join ARF
MBS, NBC-TV and ABC (as a
group, to get both radio and tele-
vision market research informa-
tion) have become subscribers to
the Advertising Research Founda-
tion, joining CBS Radio, which had
heretofore been the only broadcast-
ing organization on the ARF
roster.
Election of the networks to mem-
bership by the ARF board was an-
nounced by the foundation, which
also reported that eight publica-
tions— Advertising Age, American
Home, Better Homes & Gardens,
Broadcasting • Telecasting,
Newsweek, Redbook, Sponsor, Suc-
cessful Farming — and one adver-
tiser, Phillips Petroleum Co., had
become participating subscribers
of ARF, bringing the total num-
ber to 148.
MILES Labs., Elkhart, Ind. has signed
with WMAQ Chicago for sponsorship
of 10 football broadcasts Saturday-
afternoons starting Sept. 27. Agency
is Geoffrey Wade Adv., Chicago.
FOUNDATIONS
$75,000 Probe Budget Voted
TENTATIVE approval of a $75,000
appropriation for the Cox select hi
committee to investigate tax-
exempt foundations was given last
week by a House Administration !
subcommittee by a vote of 4 to 3.
Sum must be approved by the full
committee and then by the House.
Resolution authorizing the study
was presented by Rep. Eugene E.
Cox (D-Ga.) for the purpose of
inquiring whether foundations'
activities are un-American or sub-,
versive or otherwise "not in the
interest or tradition of the U. S."
It passed the House last April by
a 194 to 158 vote amid charges
that it would be a probe of ideas
[See editorial, "Cops and Robbers
Congress," May 12].
Opposition to the appropriation
was voiced at the House Adminis-
tration subcommittee meeting by
Clarence Mitchell, director of the
Washington bureau of the National
Assn. for the Advancement of
Colored People. He claimed that
the investigation would attack
efforts to improve the opportunities
of Negroes.
Besides Rep. Cox, who is chair
man, the select committee com
prises Democratic Reps. Donald L.
O'Toole (N. Y.), Aime J. Forand
(R. I.), Brooks Hays (Ark.) and
Republican Reps. Richard M. Simp
son (Pa.), Angier L. Goodwin
(Mass.), and B. Carroll Reece
(Tenn.).
NBC TV CENTER
Unit To Be Ready in Sept
FIRST two studios of the proposed
new $25 million NBC Television
Center in Burbank, Calif., now
under construction at 3200 W
Olive Ave., will be ready for us(
by the end of September.
Built at an estimated cost of
$2.7 million, the two-studio unit
with service building, is about 20%
completed, according to John K
West, NBC Western Div. vice-pres-
ident. Each studio will have seat-
ing arrangements for 500 persons
NBC in mid-April was given
permission by the NPA for a second
unit of studio buildings. The net
work last year bought 49 acres
from Warner Bros, and the city of
Burbank for its planned television
center.
Jones Dismissal Ruling
THE APPELLATE division of the
New York Supreme Court last
week awarded Duane Jones Co. a
dismissal of the suit brought
against the agency by nine former
employes seeking compensation for
their stock holdings. But spokes-
man for Scheideler, Beck & Werner,
agency formed by the nine former
employes, said the dismissal was
made with leave to file an amended
complaint within ten days and that
one will be filed within that time.
Page 78 • June 23, 1952
BROADCASTING • Telecasting
1
CIVIL DEFENSE
Showings Via Closed Circuits
FEDERAL civil defense planning
takes on an expanded closed circuit
TV network face next Thursday
with a presentation for policemen
10 U. S. cities in eight states.
Flushed with enthusiasm over
w o previous demonstrations
beamed to select CD target groups,
government authorities last week
; ):[ wrapped up plans for a more ambi-
mf tious venture.
m
the ,'
Over 32,000 city policemen will
be briefed in a one-hour closed
circuit telecast originated from the
studios of WMAL-TV Washington.
Microwave and coaxial cable fa-
cilities will link from the East
Coast to the Midwest theatres in
Boston, New York, Baltimore,
Philadelphia, Pittsburgh, Cleve-
land, Toledo, Detroit, Chicago and
Milwaukee.
In announcing the presentation,
Millard F. Caldwell Jr., Federal
Civil Defense Administrator, ex-
plained that the 10-city network — ■
"the first of its kind ever attemped"
— stemmed from FCDA's success
in its first two "experiments."
So successful were these pre-
vious ventures in eastern cities that
agency authorities now shy away
from any reference to this and any
future presentation as an "experi-
ment" in civil defense training by
closed circuit theatre TV. Yet,
withal, FCDA has been a pioneer
in a type of program that has im-
pelled other government depart-
ments to analyze this method for
their own possible use [B*T, May
5].
On Non-Profit Basis
Joining the federal planners on
Thursday's project are United
Paramount, Warner Bros., Loew's,
RKO and Skirball Bros., all of
which are offering their theatres
, on a non-profit basis. Cost of the
1 0! \ presentation is borne by FCDA.
Theatres by cities taking part:
-"T. Loew's State in Boston; Paramount
] I! . in New York; Warner Stanley in both
Philadelphia and Baltimore; Loew's
• Penn in Pittsburgh; RKO Palace in
■/ivi Cleveland; Rivoli in Toledo; Palm State
.„..?, in Detroit; Warner in Milwaukee; Up-
S™T town in Chicago.
Hf City and state police will assem-
miv ble in local theatres at 10 a.m. for
netf a program designed to acquaint
them with the magnitude of polic-
ing problems in the event their
cities are bombed. Regular police-
men form the nucleus of a civil de-
fense police service force. Admis-
sion is by invitation.
Two-way audio broadcast com-
munication, over which police will
be able to fire questions at in-
structors, will climax the hour-long
program. This setup will permit
questioning by officers in Chicago,
Detroit, Pittsburgh and Boston.
FCDA Deputy Administrator
James J. Wadsworth will open the
telecast with a presentation in
graphics. An animated sequence,
showing potential damage from an
atomic blast in Baltimore, will fol-
low. Use of civil defense in peace-
time disasters and duties of police
and auxiliaries will be outlined.
OFFICERS chosen at the first annual meeting of the National Community
Television Assn. at Pottsville, Pa. [B»T June 16], were (I to r) George H.
Bright Jr., Lansford, Pa., secretary; Martin F. Malarkey Jr., Pottsville, Pa.,
president; Claude E. Reinhard, Palmerton, Pa., vice president, and Melvin L.
Boyer, Tamaqua, Pa., treasurer.
GSVE US ENTERTAINMENT
Public Tells KFMB-TV; Letters Hit Code
WHILE political and pressure
groups agitate for strict supervi-
sion and even censorship of TV
programs, signs of public resent-
ment against the NARTB TV Code
and would-be censors are appear-
ing.
Pro and con comments on the
NARTB code were received by
KFMB-TV San Diego, Calif., fol-
lowing a recent forum program on
the subject, according to Howard
L. Chernoff, KFMB-TV general
manager.
In a typical observation, Robert
T. Logan, of 902 19th St., San
Diego, said his set was purchased
"for one purpose only, and that is
entertainment. So far you people
have done a marvelous job of pro-
viding that entertainment. Please
don't ruin it by your all-too-rigid
TV code."
Mr. Logan wrote KFMB-TV that
if he wants to hear people "put the
hush hush on a drinking joke" he
can "walk across the street and go
to church." If he wants to further
his education, he added, "San Diego
provides excellent adult education
classes in its schools. Thousands of
people depend on the church for
our moral guidance, thousands de-
pend on the schools for education,
and thousands depend on KFMB-
TV for one thing — entertainment."
Stand Against Censorship
Another comment from L. L.
Miller, 5208 Chollas Park Way,
San Diego, took a sharp stand
against censorship of theatres and
radios "so that individuals and
small groups of people have the
right to . choose programs and
shows that they think are good for
the common people."
He continued, "I thought it was
too good to be true that TV had
escaped for so long. As the old
story goes — all good things must
come to an end. I think that a
person that buys a TV set should
have the right to view the program
he wishes." In the case of chil-
dren, he said, parents "should have
the intelligence to choose their own
entertainment for their children.
If there is anything wrong with
Red Skelton's program they better
start banning western programs
because about 50% of the scenes
are taken in saloons."
Finally, Mr. Miller wrote:
"The next thing you know we'll
be having bootleg TV — where you
knock on the door and say Joe sent
you. I found that most people who
own TV sets after the first few
weeks of owning them do a pretty
good job of censoring their own
programs. On your channel there
are some programs that I wouldn't
be caught dead watching and
others I wouldn't miss for the
world, and I govern myself accord-
ingly."
CBS-TV DISCOUNTS
Formula Is Explained
AN INCREASE in CBS-TV's
maximum station-hour weekly dis-
count, making it 15% compared
to 10% heretofore, was announced
fortnight ago after advertisers,
agencies, and prospects had been
advised in letters from Network
Sales Vice President Fred M.
Thrower [B®T, June 9].
Mr. Thrower pointed out that
the new discount table affords sub-
stantial benefits to CBS-TV ad-
vertisers effective June 1. It pro-
vides discounts graduated as fol-
lows (based on the number of sta-
tion-hours which the advertiser
sponsors per week) :
Less than 5 station-hour a week,
net; 5 through 9 station-hours,
2%%; 10 through 19 station-
hours, 5%; 20 through 34 station-
hours, 1V2%; 35 through 49 sta-
tion-hours, 10%; 50 through 59
station-hours, 11%, with each ad-
ditional 10 station-hours increas-
ing the discount by 1% until the
maximum 15% discount is reached
with sponsorship of 90 or more
station-hours per week.
WAVE-TV
< IN KENTUCKY!
' IN AUDIENCE!
' IN HOURS
ON THE AIR!
20 MORE HOURS
PER WEEK THAN
STATION "B"
(May 3-10, 1952)
' IU f AUEI
IN COVERAGE!
WAVE-TV has perfect recep-
tion in the Metropolitan Area.
WAVE-TV's PLUS is that in out-
lying "fringe" areas, 63.1% of
all TV homes "get" WAVE-TV
more clearly than Station "B"!
WAVE-TV
CHANNEL 5
NBC • ABC • DUMONT
LOUISVILLE, KENTUCKY
BROADCASTING • Telecasting
FREE & PETERS, Inc.
Exclusive National Representatives
June 23, 1952 • Page 79
PAY FORMULA
AFM Board Weighs Change
RE-USE payment plan on all TV
film productions rather than the
present AFM welfare fund 5%
royalty formula to which produ-
cers must now contribute, may re-
sult from a study made by the
union's international executive
board.
Talk of revamping the present
formula, first step of which would
be to revise the ruling on TV film
commercials, highlighted a closed
special session of the board with
Los Angeles Local 47 executives in
Santa Barbara following the Amer-
ican Federation of Musicians' 55th
national convention there June 13.
Changes proposed are being ex-
amined and the board will attempt
to come up with a new plan in
keeping with President James C.
Petrillo's convention declaration
that the AFM royalty formula
must stand "until someone comes
along with something better" that
will be "to the benefit of all locals"
[B*T, June 16].
Revision of the TV film commer-
cial spots ruling was urged by
Local 47 President John Groen,
Vice President Phil Fischer, Re-
cording Secretary Maury Paul and
local executive board member, Ar-
thur J. Rando.
Their plan, it is understood, is
based on a fixed fee rather than
a percentage deal. Under such an
arrangement, it was pointed out, if
a set fee were established for a
13 week period, covering so many
repeat uses of a commercial on a
station, it would be an incentive
to producers to use more musicians
rather than voice-only backgrounds
for spots.
Under a re-use payment formula
for TV filmed shows, reportedly
favored by some members of the
AFM international executive board,
a certain percentage of the orig-
inal music cost would be paid by
the video producer on each showing
of film. This money, under the
plan, would be paid to the AFM
trust fund rather than to the indi-
vidual musician, it was said.
There is growing activity in TV
production through subsidiaries on
the part of major Hollywood movie
studios. Mr. Petrillo and the AFM
international executive board last
Thursday had a closed meeting
with top executives of those pro-
duction companies.
The meeting, it is understood,
centered around royalty payment
plans for music in TV film. It was
set up as an exploratory means to
pave the way for future confer-
ences on music fees when all major
producers will be making movies
for television.
@4^3 film report
Production . . .
Interstate Television Corp., Holly-
wood, has started second in its
Ethel Barrymore Theatre series of
half-hour TV films. "Daughters of
Mars," adapted by Zoe Akins from
a short story by Louis Bromfield,
stars Miss Barrymore and stage-
film actors, Selena Royle, Elizabeth
Risdon and Phillip Terry. Lewis
Allen is director with Lee Savin
producing.
Edward Lewis is in Mexico City to
produce five half -hour films in CBS-
TV Schlitz Playhouse of Stars
series. Directors, Arthur Pierson
and Herbert Kline, will handle
"The Trial," starring Gertrude
Michael; "This Plane for Hire,"
starring Lloyd Bridges; "Port of
Call," starring Victor McLaglen;
"Marriage of Lit-Lit," based on an
O. Henry short story, and "Cal-
amity Jane."-
Television film rights to 8,000
Damon Runyon stories have been
acquired by Howard Welsch, execu-
tive producer, Fidelity Pictures,
Hollywood, from King Features.
Production on first of the 39 half-
hour TV films starts in August at
Motion Picture Center. Negotia-
tions were concluded by William
Morris Agency, Beverly Hills, who
will furnish talent from its free-
lance list.
Also scheduled for August pro-
duction is The Lady From Lloyd's,
a half-hour TV film series, whose
plans were delayed until finaliza-
tion of the Runyon story deal
[B*T, May 12].
* * *
Sterling Television Co., New York,
TV film distributors, has begun
production on a new music series
titled Music for Everybody featur-
ing music expert Sigmund Spaeth
as narrator. The series — produced
for Sterling by Israel Berman of
Viking Films — will cover all phases
of music and is being prepared for
fall release.
W. R. Frank, Minneapolis motion
picture exhibitor, is now in Holly-
wood to start a half-hour TV film
series, Medal of Honor, which he
will co-produce with William Dean.
Series, dealing with lives of Con-
gressional Medal of Honor winners,
goes into production at General
Service Studios July 8, under
pNGERTONE
BEST FOR'TV FILMS
George Heid Productions
William Penn Hotel
Pittsburgh 30, Pa.
SYNC-SOUND
RANGERTONE
73 W'INTHROP ST
NEWARK 4, N:. J.
banner of W. R. Frank Productions.
Completed scripts are "Julius
Langvein," which concerns 14-year
old Civil War drummer boy, and
"Dr. Mary E. Walker," only woman
so decorated, both of which were
written by Lynn Bowers.
Major Television Productions Inc.,
recently organized by Irving Lesser
and Seymour Poe, has opened West
Coast headquarters at RKO Pathe
Studios, Culver City. Maurie Gres-
ham, the firm's general manager,
upon completion of this assign-
ment, will set up sales offices in
Chicago and Atlanta.
* * *
Commodore Productions, Holly-
wood, will resume production on
Clyde Beatty TV film series in
August with new headquarters at
Motion Picture Center.
Sales ...
Jose Escalante & Co., Chicago
(Corina cigars), is starting Corina
Academy Theater on KECA-TV
Los Angeles, for 13 weeks from
June 23. The program is made up
of 13 half-hour TV films produced
by Revue Productions, Hollywood,
for Gruen Guild Theatre and
Chevron Theatre series, now avail-
able for second runs. The agency is
Guenther Bradford & Co., Chicago.
Screen Gems Inc., Hollywood, has
signed John English to direct
Jefferson Davis, a half-hour film
in the NBC-TV Cavalcade of
America series being produced for
duPont. Jules Bricken, Screen
Gem's producer-director, will de-
vote his time to NBC-TV Ford
Theatre, now being filmed for Ford
Motor Co.
Guild Films Inc. is to open New
York sales headquarters at 510
Madison Ave. with President
Reuben Kaufman in charge. Wilmer
Clark, West Coast sales representa-
tive for DuMont TV Film Sales,
joins the firm in similar capacity
with headquarters at 5746 Sunset
Blvd., Hollywood.
CBS TV FILM
Sales Service Outlined
OPERATION of CBS Television
Film Sales' new merchandising
service was outlined last week by
Walter A. Scanlon, sales promo
tion manager, who set up the plan
The merchandising staff, it was
exDlained, "will make a full set of
selling tools available" and visit the
sponsors' markets to give on-the
scene assistance, where indicated
regardless of the type of program
involved.
Merchandising tools, Mr. Scan
Ion said, include sales promotion
displays and literature, premiums
and "gimmicks," information
public relations techniques, public-
ity releases, personal appearances
and other exploitation devices. The
merchand;sing program is handled
by the sponsor with the assistance
of the CBS merchandising counsel
to form a "community saturation
campaign" calculated to "sell the
consumer from his living room right
into the store to buy," Mr. Scan
Ion said.
Mr. Scanlon joined CBS Televi
sion Film Sales three months ago
after extensive experience with
Alexander Smith Inc., Quality
Bakers of America, World Broad-
casting System, Capitol Radio Pro-
gram Service, USO and National
Distillers Products Corp.
!
WHO LEASES SITE
In Plan for Television
WHO Des Moines has leased
downtown roller skating rink for
possible use as a television studio.
Station has an application for
Channel 13 before the FCC. Col. B.
J. Palmer, president of the Central
Broadcasting Co., licensee of WHO,
said that the rink contains more
than 17,000 square feet of floor
space.
It is not anticipated, added Col.
Palmer, that internal remodeling
will begin before July 10, 1953,
effective date of the 10-year lease.
The leased building is on a mid-
town corner, one block from where
WHO is located.
Film People . . .
Gilbert Kay, assistant director at
MGM, joins Flying A Television
Pictures Inc., Hollywood, in similar
capacity.
WABD (TV) Business
WABD (TV) New York, kev out-
let of DuMont TV Network, last
week reported that it had sold
$243,640 worth of business during
the last week in May, with con-
tracts ranging from single an-
nouncements to 52-week schedules
of spots and participations.
Page 80 • June 23, 1952
CHURCH FILMS
Rev. Mack Named Director
THE REV. S. FRANKLIN MACK
was appointed director of films for
the Broadcasting and Film Com-
mission of the National Council of
Churches of
Christ in U. S. A.
effective June 1,
according to the
council's general
board in Chicago.
Rev. Mack will
retain his present
position as execu-
tive secretary of
the Committee on
Radio, Visual
Education &
Mass Communication of the Coun-
cil's Division of Foreign Missions.
BROADCASTING
Rev. Mack
Tel
e c a s 1 1 n i
:bc-tv on test
Commercial Policy Pends
PIRST test patterns were telecast
it Montreal during the first week
If June, from temporary antenna
it CBC-TV Montreal, on top of
kount Royal. News of tests was
pithheld by CBC for about a week,
i permanent 282 foot antenna on
Mount Royal is to be installed
soon, CBC officials stated
At Toronto, a temporary antenna
vill be used in the beginning when
]BC-TV Toronto goes on the air
n September simultaneously with
]BC-TV Montreal. Three hours at
ieast will be telecast each evening
'is a starter, judging by the in-
crease in staff now at 175 at each
Production center.
11 No decision has been announced
'ret on commercial policy, but it is
'inderstood that perhaps 25% of
fSrogram content will be U. S. com-
mercial programs piped in from
Buffalo to Toronto. Commercial
Content will likely be about 60%
Kf all programming, with remain-
ler of the commercials being taken
Uy Canadian advertisers. CBC has
ks yet no money available for sus-
taining programs, but funds are
'ixpected to be allocated before the
Canadian Parliament recesses at
rid of June.
1 At same time, Canadian govern-
nent may give some sign as to how
loon private interests can start
TV stations in Canada. According
;o the Massey Royal Commission
■eport, this would be when national
Sroduction centers have been set up
i t i>y CBC at Toronto and Montreal,
rhis will be accomplished by this
:'all when CBC transmitters at
Montreal and Ottawa go on the
It is understood that the CBC
poard of governors are anxious to
;et a ruling from the Canadian
government as to how soon they
an start holding hearings for TV
icenses in view of the Massey
ecommendations. The CBC board
^ias a number of applications for
TV stations at Toronto, Montreal
md Hamilton, Ont., on file.
No decision has been made as
'et on the annual TV receiver li-
ense fee to be charged by Ottawa,
vhich is to be turned over to the
3BC for its national production
enters.
Zanada Set Sales
TELEVISION receiver sales were
ip in April over those of a year
.go, according to the Radio-Televi-
ion Mfrs. Assn. of Canada. April
ales totalled 4,582 units with
•etail value of $2,172,624, as corn-
ered with 4,409 sets in April 1951
'alued at $2,500,867. (Reduction
if excise tax accounts for partial
lifference in retail value.) Sales
>f TV sets for first four months of
.952 totalled 18,433 valued at $9,-
•97,864. This compares with sales
n first four months of 1951 of
.8,461 sets valued at $10,197,722.
rhere are now about 97,000 sets
n use in Canada, half of them in
he Toronto-Hamilton area.
BUSINESS is transacted at WTVN (TV) Columbus, Ohio's new Television
Center as its owner, Edward Lamb, signs a contract with Yount Advertising
Agency during the dedication. L to r: John Rossiter, WTVN's manager;
Mr. Lamb; Herbert Stewart, WICU (TV) Erie, Pa., manager, and Malcom
Yount, Yount Advertising Agency of Erie. WICU (TV) also is owned by
Mr. Lamb.
GF'S BAKER
Sees 53 Million TV Sets
PREDICTION of an eventual 53
million U. S. TV sets was made by
Dr. W. R. G. Baker, General Elec-
tric vice president and general
manager of the GE Electronics
Div., at the dedication of GE's $6
million miniature receiving tube
plant June 12 at Anniston, Ala. GE
President Ralph J. Gordiner dedi-
cated the new plant.
Dr. Baker also predicted at the
ceremonies an eventual 2,000 TV
stations. Dr. Baker said almost 100
new stations would be in various
stages of construction by June
next year and that the demand for
receiving tubes would reach 500
million annually within the next
five years.
A new GE automatic blanket
plant was dedicated at Asheboro,
N. C, earlier this month and plans
have been announced for a new
transformer power plant in Rome,
Ga., for a total GE $50 million
annual payroll and 13,500 employes
in the Southeast. A major appli-
ance center at Louisville, Ky., that
is planned, "will almost double
these figures," President Cordiner
said. William M. Nave, Anniston
tube works manager, said the new
plant will employ 2,000 people.
VHF TRANSMITTER KIT
GE Claims Improvement
GENERAL ELECTRIC CO. is
making available to owners of its
VHF TV transmitters a modifica-
tion kit for conversion of the final
video stage to permit use of thori-
ated filament GL-6039 tubes, GE
announced last week.
Frank P. Barnes, GE broadcast
equipment sales manager, claimed
that the conversion will result in
improved performance, lower oper-
ating cost, lower power consump-
tion and longer tube life. "Based
on a 15-hour operating day, the
conversion will in one year save
more than twice the cost of the
modification kit," Mr. Barnes said.
WTVN (TV) Center
SEN. ESTES KEFAUVER (D-
Tenn.), now campaigning for the
Democratic Presidential nomina-
tion, interrupted his tour to par-
ticipate in opening ceremonies of
WTVN (TV) Columbus' new Tele-
vision Center a fortnight ago. Sen.
Kefauver took part in a telecast
interview along with Dave Nichols,
WTVN news director, and Edward
Lamb, WTVN owner. More than
100 newspaper and radio repre-
sentatives were in the audience.
HEMISPHERIC TV
Montreal Debut Hailed
ADVENT of video in Montreal this
slimmer was hailed by J. B. Elliott,
RCA Victor vice president for con-
sumer products, as an important
step toward realization of a West-
ern Hem'sphere TV network.
'We shall see the day when
Canada, the United States, Mexico,
Cuba, Central and South America,
and the countries of the West In-
dies exchange programs regularly,"
Mr. Elliott told members of the
Quebec Radio-Television Distribu-
tors Assn. at a meeting last Wed-
nesday in Montreal.
In discussing business outlook
for TV dealers, Mr. Elliott told his
audience that "Montreal is in for
some exciting changes, and I know
you'll like them."
He said that the beginning of
TV operation in a city stimulates
buriness conditions in not only
that particular field but also in
such a^ied fields as furniture and
public utilities.
Mr. Elliott cautioned dealers,
however, to prepare for this event,
if they expected to benefit from it.
After completion of the Western
Hemisphere network, Mr. Elliott
foresaw trans-ocean TV, linking
the North American continent to
Europe.
"As TV girdles the globe," he
said, "the new medium will prove
to be a great unifying force . . ."
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' MANUFACTUIWG COMfANr — Origi
JROADCASTING • Telecasting
June 23, 1952 • Page 81
ATLANTIC Refining Co. and Miller Brewing Co. plan sponsorship of pro foot-
ball games. Seated (I to r): John V. Mara, pres., N. Y. Giants; Arthur J.
Rooney, pres., Pittsburgh Stealers; Joseph A. Donoghue, bus. mgr., Philadelphia
Eagles. Standing (I to r) are Richard Borden, Atlantic adv. mgr.; Comr. Bert
Bell, National Football League; Vernon S. Mullin, Miller adv.
i TOM MANNING (I), veteran sports-
caster, contracts for new TV sports
show along with Leslie C. MsGinley,
Cleveland dist. mgr., B. F. Goodrich
Co. Show, Sports, Coast to Coast, will
be heard Mon.-Fri. 6:35-6:45 p.m.
Program will feature interviews, local
and national round-ups.
DIXIE Cup Co. buys Hollywood Oft-
Beat on WJZ-TV New York. Seated
(I to r): J. D. Catlin, Dixie adv. dir.;
Slocum Chapin, v. p. of ABC-TV
owned stations. Standing: Ted Max-
well, network acct. exec; Peter Krug,
radio-TV dir.. Hicks & Griest; Harry
Hicks Jr., agency acct. exec.
CONTRACTING for lo?al harness
racing over WNBK (TV) Cleveland
(I to r): Hamilton Shea, WNBK mgr.;
George Carter, pres., Pilssner Brew-
ing Co. of Cleveland; Paul Warren, of
Painesville Raceways.
BEFORE opening of IGA stores' new
show on KDYL-TV Salt Lake City
(I to r): William E. Featherstone,
Featherstone Agency; Matt Kommel,
IGA store supervisor; E. J. Drucker,
KDYL-TV acct. exec.
WILLIAM H. ANDREWS Jr. (seated),
mgr., Greensboro branch, Jefferson
Standard Life Insurance Co., signs
for three-hour telecast of North Caro-
lina Democratic primaries on WFMY-
TV Greensboro. Looking on (I to r):
Dick Watts, WFMY-TV acct. exec,
and Gaines Kelley, sta. gen. mgr.
CALO DOG FOOD Co. starts simul-
cast of Calo Pet Exchange on KGFJ
and KTTV (TV) Los Angeles. L to r:
D. W. Whiting, KTTV sis. mgr.;
Frank Wright, prog. m. c. and head
of Frank Wright National Corp.,
San Francisco agency, and Marvin
Briggs, KGFJ sis. mgr. •
1
APS TV ENTRY
Offers Britannica Catalog
ASSOCIATED PROGRAM SERV-
ICE, New York, last week an-
nounced release of its first catalog
of Encyclopedia Britannica Films,
marking its official entry into the
television field.
Catalog includes four suggested
plans for use of the films with em-
phasis on library arrangement,
suggested program series, and a
special events calendar relating
historical dates to films on the EBF
list. A 20-page book in loose-leaf
form, catalog is being distributed
to all TV stations as well as to
interested advertisers and agencies.
In addition to the EBF catalog,
APS also announced two sales of
its Great American television series
— 26 quarter-hour programs based
on the lives of men and women in
American history. Southwestern
Bell Telephone Co., through Gard-
ner Adv. will sponsor the series
on WDAF-TV Kansas City.
WDTV (TV) Pittsburgh will carry
the programs sponsored by North
Pole Real Ice Cream Co., through
Wasser, Kay & Phillips, that city.
APS General Manager Maurice
B. Mitchell, meanwhile, reported
that in the radio field, APS has
added 23 new subscribers to its
specialized library services, bring-
ing the firm's total to more than
1,000 broadcasters. "We believe
this is the largest number yet re-
ported in the transcription library
field," he added.
SUCHMANN WINS
Awarded WAAM Fellowship
WILLIAM SUCHMANN, graphic
artist and designer with ABC, was
awarded the WAAM Television
Fellowship last Friday by the Ex-
amining Committee. The Fellow-
ship carries a $6,000 stipend and a
year's graduate study at Johns
Hopkins U., Baltimore.
First of its kind to be offered in
the TV industry, the Fellowship
was created by the board of direc-
tors of WAAM (TV) Baltimore
and the university.
"This Fellowship was estab-
lished," the university said, "in
order that a mature person of high
standing and currently active in
television may have nine months
free from his professional duties
to pursue special studies of his own
choosing which will add to his
effectiveness when he returns to his
regular work in the industry."
Mr. Suchmann was graduated
from the U. of Pennsylvania in
1939 and from the Franklin School
of Professional Art in 1948. He has
been with ABC's art department
since 1949, where he has been as-
sistant director in charge of visual
presentations for TV commercial
advertising and graphic portions
of several types of programs.
During his residency at Johns
Hopkins, Mr. Suchmann plans to
study visual education and psy-
chology.
Playful Lucifer
Fl
THE DEVIL popped up
where a politician was sup-
posed to appear — and was
popped off again in much
haste — on the Doug Edwards
news show on CBS-TV,
sponsored by Columbia Rec-
ords Inc., June 10. A series
of slides showing former
Republican Convention key-
noters was being displayed
to accompany Mr. Edwards'
commentary on the selection
of Gen. Douglas MacArthur
to deliver this year's GOP
keynote address. By error,
a slide from the sponsor's
commercial — a picture of the
devil, to advertise CRI's
new "Faust" album — got
into the place where a pic-
ture of former Gov. Dwight
Green of Illinois should have
appeared. The operator
hastily snapped back to the
preceding slide, and the
commentator proceeded to
talk about Mr.. Green while
a picture of California's Gov.
Earl Warren showed on the
screen.
KING NAMED
F&P Detroit TV Sales Headfc
PROMOTION of Lon King to sue
ceed Keith McKenney as head
TV sales in Detroit for Free &f2
Peters, station representation com
pany, has been announced bJL;
F&P Vice President and Televi
sion Director Lloyd Griffin.
Mr. King has been on the com
pany's TV sales staff in San Fran
cisco for the past 18 months. H<
is being replaced there by Richarc
Rothlin of the sales staff of KRON
TV San Francisco, an F&P client
Mr. King previously was with NBC
in San Francisco eight years oj
which five were in NBC in sale
activities. Mr. Rothlin, befort
joining KRON-TV, was assistan
account executive for Young &
Rubicam in San Francisco on the
Kaiser account.
m
Citrus Group's TV Plans
THE FLORIDA Citrus Commissior
has discussed concentrating mos^
of its TV funds on a single chil
dren's show, Ida Mae Stilley
Happy's Party. David O. Core}
of J. Walter Thompson Co., esti
mated a 13-week trial, beginning
in mid-August, live, over DuMont
in Pittsburgh, New York and Wash-
ington, would cost $25,000 to $30,-
000. If successful, the commission T
could sponsor 26 more weeks ir
those cities, plus eight others where
it now uses TV, for a grand season
total of about $160,000. Frank
Roper, chairman of the commission j
said his group hopes some day to
have a TV show of its own.
OADCASTING • Telecasting8
M
FILM MAKERS
Modifying TV Stands
(CURRENT motion pictures, tele-
cast to private homes direct from
jbhe studios that produce them, is
a rapidly approaching reality.
So declared Y. Frank Freeman,
rice-president of Paramount Pic-
;ures Corp. to delegates at the an-
mal Western Institute of Com-
mercial and Trade Executives in
convention at Whittier College,
Whittier, Calif., June 12.
Making indirect reference to
Telemeter, a pay-as-you-see sys-
tem which is 50% Paramount
owned, Mr. Freeman said that,
"Transmission facilities for broad-
casting television showings of cur-
rent pictures are now being per-
fected. Present indication, however,
is that the process may be quite
expensive."
He stated that motion picture
and TV producers now work close-
ly together and complete coopera-
tion in producing quality pictures
and programs is assured.
With four big companies already
active, imminent entry of all the
major studios into TV film produc-
tion gains momentum daily on the
West Coast.
Columbia Pictures Corp.,
through subsidiary Screen Gems
Inc. [B*T, June 16]; Interstate
Television Corp., subsidiary of
Monogram Pictures ; Universal-
International Pictures, through
United World Films Inc. ; and Hol-
lywood Television Service Inc., a
division of Republic Pictures, are
already in TV production.
20th Century-Fox has blue-
printed an off-the-Culver City lot
TV film production subsidiary and
it is said that M-G-M will do like-
wise by early winter. RKO Radio
Pictures and Warner Bros., among
strong holdouts, are reported to
be doing TV research and planning
behind closed doors.
Paramount is actually in the TV
film production business through
its subsidiary, Paramount Tele-
vision Productions Inc. Besides
operating KTLA Hollywood, it syn-
dicates Time for Beany and other
video programs.
KOIN TV CENTER
Portland Site Purchased
PURCHASE of a half -block of
* downtown Portland property as site
for a television center was an-
nounced last week by Harry H.
Buckendahl, vice president-general
manager of KOIN Inc., Portland,
Ore.
Mr. Buckendahl said that the
20,000 sq. feet of available ground
space thus acquired will provide
*j adequate facilities for the earliest
a-.f establishment of KOIN-TV if and
when FCC approves the company's
jjoti i TV application.
THREE CBS-TV film series, Gene
Autry Show, Range Rider and Files of
Jeffery Jones, have been sold to Societa
Radio Audiziani Italia, Rome, Italy,
for three year run starting January
1953.
IT'S WEWS (TV)
In 'Press' Polling
NINE of 13 first-place awards went
to WEWS (TV) in the 1952
Cleveland Press viewer popularity
poll of local Cleveland TV shows,
released Thursday. WEWS (TV)
shared one first with WXEL (TV),
which won two first places, while
WNBK (TV) took one first. Re-
sults are:
Best program: Giant Tiger Amateur
Hour (WEWS), On the House (WEWS),
Polka Revue (WEWS).
Best performer: Bob Dale (WEWS),
Gene Carroll (WEWS), Paige Palmer
(WEWS).
Best women's program: Beauty for
You (WEWS), Living Fashion (WNBK),
Women's Window (WEWS).
Best children's program: Charming
Children (WNBK), Uncle Jake's House
(WEWS), The Big Wheel (WEWS).
Best public service program: Meet
Your Schools (WEWS), Western Reserve
U. Telecourses (WEWS), Pooch Parade
(WEWS).
Best male singer: Randy Culver
(WEWS), Ken Ward (WNBK), Bob
Whelan (WXEL).
Best girl singer: La Reyne Dahl
(WEWS), Janet Haley (WEWS), Judy
Dell (WEWS).
Best live music: On the House
(WEWS), Pappy Howard (WEWS),
Polka Revue (WEWS).
Best sportscaster: Bob Neal (WEWS
and WXEL), John Fitzgerald (WXEL),
Tom Manning (WNBK).
Best newscaster: Dorothy Fuldheim
(WEWS), Warren Guthrie (WXEL),
Tom Field, (WNBK).
Best disc jockey: Bob Dale (WEWS),
Barbara Page (WEWS), Linn Sheldon
(WEWS).
Best movies: WXEL, WNBK, WEWS.
Best commercial: Sohio Reporter
(McCann-Erickson on WXEL), 10:30
Theatre (Ketchum McLeod and Grove
on WEWS), and Leisy's Premiere
Theatre (McCann-Erickson on WXEL).
ROGELL TO FILM
VFW 'Medal of Honor'
FILMING for TV of the Veterans
of Foreign Wars radio series,
Medal of Honor, has been arranged
with Rogell Productions Inc., Hol-
lywood. The series dramatizes the
stories of American heroes who
won the Medal of Honor.
The announcement came last
week from Frank C. Hilton, VFW
commander-in-chief, after what
was described as "protracted nego-
tiations." The half-hour pictures
will feature Medal of Honor win-
ners in the Civil War, Indian wars,
Spanish-American War, Philippine
Insurrection, World Wars I and
II and the Korean Campaign. The
radio series featured men in only
the three last-named conflicts.
The TV plans originally were
made when the Medal radio series
began early in 1950. The radio
program series received a special
award from Freedoms Foundation
of Valley Forge, Pa., last Febru-
ary. The TV films, to be made in
cooperation with the Dept. of De-
fense, will contain film footage
made in actual combat, in the he-
roes' home towns and in Hollywood
studios, according to Albert S.
Rogell, director-producer and pres-
ident of Screen Directors Inc.
Jon Yost, radio-TV director of
the Russell C. Comer Co., which
produced the radio series, will be
script supervisor and writer for
the TV series. He already has pre-
pared the first 13 scripts.
I
forced-air cooled tube
.still o favorite
Back when forced-air cooled ^
in our eye. it took upwards ° f 5ga ^ doM
RADIO CORPORATION of AMERICA
ELECTRON TUBES
BROADCASTING • Telecasting
HARRISON. N.J.
June 23, 1952 • Page 83
IF your radio campaign
includes the first 100
markets according to Popu-
lation— then over 234,000
Quad-Cit:ans are among
your targets.
WHBF enjoys the ra-pect
and good will of the Qu".d-
City area a progressive
community which it has
supported and served for
over 25 years.
Les Johnson, V.P. and Manager
WHBF
TEIC0 8WI.DING, ROCK ISLAND, ILLINOIS
We're beating
the drum
because you'll find that
LOW- low cost per thousand
radio homes delivered makes
KWK the radio
buy in St. Louis!
Your Katz man has the facts
ready in printed form —
all based on Pulse reports!
Globe- Democrat Tower Bldg.
Saint Louis
<1U KATZ AGEXCY
Page 84 • June 23, 1952
programs pronl0|j0[1
premiums
INITIAL broadcast of Time Cap-
sule, described as first regularly-
scheduled program designed for
re-broadcast 100 years from now,
was heard on ABC radio last Sun-
day. Producer Bill Berns attempted
to "capture the rhythm, color and
shape of events which identify the
people of today." Each program in
the series will be recorded on mag-
netic tape, sealed and deposited
in suitable repository for revival
in 100 years.
MUSICAL EXPERIMENT
AUDIENCE reaction shows that
many musical radio programs in
the future may be slated for a
change, according to an experimen-
tal broadcast presented by KXYZ-
AM-FM Houston. Fortnight ago,
Saturday at the Shamrock, show
carried on the full ABC network,
was set up so that listeners could
hear music in three dimensional
sound. Resulting full richness
of tone, station relates, was picked
up only by listeners who tuned in
both AM and FM receivers at the
same time.
TV TEACHES SWIMMING
SWIMMING lessons are now avail-
able to televiewers in the Baltimore
area on WBAL-TV. A series of
three remote broadcasts from Car-
lin's Park pool are planned with
Red Cross instructors giving les-
sons.
SPOTS STRESS CAUTION
SCHEDULE of 130 spot pnnounce-
ments was carried by WROL Knox-
ville, Tenn., during the first two
weeks in June in connection with
a safety campaign emphasizing
careful driving. Campaign will con-
tinue throughout the month and
will include a special announcement
each time an accident occurs in the
city or in Knox county.
CLUB NEWS SHOW
CLUB women in the Detroit area
are given a chance to air news of
their organizat:ons on Gal About
Town, new program broadcast
twice weekly on WXYZ Detroit
and sponsored by Modern TV &
Appliance Co., that city. Show fea-
tures Mary Lee Lipnincott who dis-
cusses a "Club of the Day," telling
how the group was formed and par-
ticulars about leading members.
TV SET sales were 24% higher in
May for Admiral Corp., Chicago,
than in the same period last year.
Dealer inventories were at the lowest
point in 12 months, with company
distributors having only one-third as
many TV sets in stock as a year ago,
according to Wallace C. Johnson, Ad-
miral vice president in charge of
sales.
NEVER SAY DIE
DAYTIME only stations can pro-
vide thorough election coverage too,
according to KBOE Oskaloosa,
Iowa. Station was unable to broad-
cast evening returns of the pri-
maries held in the state June 2 so
an "election party" was held in the
studio. Everyone was invited. Cof-
fee and doughnuts were served and
as the returns came in, they were
posted on the blackboard in the
lobby of KBOE for station's guests
to read.
AIR-RAID BROADCAST
MULTI-remote broadcast of Con-
necticut's first air raid test was
handled fortnight ago by WTIC
Hartford and fed to a group of sta-
tions through the state. Pickups
were made from air raid shelters,
the state's Civil Defense communi-
cations center and local control
center. Eight engineers, seven an-
nouncers and three producers were
assigned to the broadcast.
REBROADCAST PLANS
CUSTOMS, music and personalities
of Austria compose format for
Viennese Varities, new weekly
half-hour show on KFAC Los An-
geles. Sponsor is Baker Boy Baker-
ies Inc. Station relates that city's
Austrian colony has given the
broadcast such support that tape
recordings are being prepared for
rebroadcast on Austrian State Ra-
dio.
TV LAW CASES
SERIES using "real" people in
fictional law cases was begun at
WTOP-TV Washington on June
17. Letter of the Law each week
will present real judges, lawyers
and personalities playing them-
selves in everything but the fiction-
al - case under consideration. TV
audience will be "sworn in" as a
jury and will decide the fate of
the defendant.
REQUESTS PROVE PULL
SUCCESS story titled "2,252 Re-
quests— Or One Bank Run That
Made the Bankers Happy" fronts a
program schedule released by
WSM-TV Nashville. First National
Bank in that city sponsored a one-
time announcement offering listen-
ers plastic dime savings banks.
Following day, 2,252 banks had been
given out in 14 branches through-
out the city, according to bank
officials. To further prove station's
pull, requests were received from
people who had heard the spot in
94 towns in Tennessee and Ken-
tucky.
OPERATION SUNBURST'
AUDIENCE and sales promotio
drive for summertime viewers an
sponsors was launched last week b
WLWT (TV) Cincinnati. "Opers
tion Sunburst" features $50,00
contest for viewers with six-rooil
completely furnished modern hom
going to the first-place winne:
Theme of competition is "If I Wei
a President." Contestants are aske
to answer 90 questions pertainin
to the Presidency and write a shoi
essay on what he would do if h
were the White House resident.
HOME DECORATING SHOW
WEEKLY quarter-hour Sunda
night show, Royal Tile Time, mad
its bow last Sunday on WFIL-T1
Philadelphia. Program, sponsore
by Royal Tile Co., is designed t
provide home owners with uniqu
home improvement ideas. Husban
and wife team of Mark and Vivia
Olds a"re featured in dramati
sketches presenting hints for hom
decorating. Agency for the accoun
is Robert J. Enders Adv., Phila
DRUGGISTS ATTEND SEMINAI
TELEVISION seminar was hel<
for Gallaher Drug Co., midwesteri
chain, in WLWD (TV) Daytor
studios last week. Speeches wer< te
made by several station executives
Workshop, demonstrating variou
types of commercials and showing
camera tricks, was featured on th
program. Question and answer per
iod was also arranged for the Gal
laher personnel.
t
COURTESY TICKETS
COURTESY Week in Cleveland
providing material for TV pro< 1E
gramming. Newsreel cameramen •
are sound-filming motorists in the,
city as policemen order them ovei
to the curb to give them a ticket
Surprised reaction of the motor-^:-
ist who has been driving carefully
and his change of attitude when
he receives the "ticket" — for
Cleveland Indians ballgame — are lt
recorded for broadcast by the cam- -
eraman. Gimmick, originated by
WEWS (TV) station manager
J. Harrison Hartley, is being used
by all three local TV outlets.
LIBEL OR
SLANDER
and THEN you'll need our
UNIQUE INSURANCE
covering this hazard. It covers also
Invasion of Privacy. Plagiarism,
Piracy and Copyright. It is
ADEQUATE, SURPRISINGLY
INEXPENSIVE.
In use Nation-wide.
GET IT IN TIME!
WRITE FOR DETAILS AND RATES
EMPLOYERS REINSURANCE
CORPORATION
BROADCASTING • Telecasting
Sales Lift With Swing Shift
(Continued from page 29)
railing power came when KNUZ
ampaigned for blood donors and
lot 500 pledges. Amusing experi-
ence happened when the Houston
Sport Shop, one of the night pro-
ijjtram's sponsors, offered a free
ftj Ipool of nylon fishing line to lis-
...J leners who called at the shop on
^jlBaturday morning. Copy was in-
;Jtended to read to the "first ten"
ifjjjwho appeared, but the agency
Dt ' omitted the qualifying number.
Result was a deluge of customers
at the sports shop, the manage-
if i ment of which now is convinced of
M J radio's power. The shop carries two
ma|half-hour segments giving weather
['jireports, fishing data and similar
j, ^information each fishing season.
KFAC Los Angeles
sbanln' After 18 years' experience with
all-night programming, KFAC Los
Angeles has worked out a format
differing from most other 24-hour
m \ operations. While the 12-to-l a.m.
programming is of movie music
| and show tunes, from that time on
"I the music becomes definitely clas-
'■^sical in nature. At 5 a.m. music
; ; : reverts to more popular songs to
-: . ■ blend with the 6-8 a.m. Coffee Cup
miConcert with which the station
set] starts its daytime broadcasts.
The entire 12-to-6 a.m. segment
anoiLis sold to the Hollywood Ranch
• ] Market, a large independent that
Vf operates 24 hours a day. Manage-
] ment of the market agrees that the
program has been successful, for it
points to various instances of un-
usual sales. At Christmas, a year
ago, the market was able to sell
10,000 Christmas trees at a time
when the items were a drug on the
Los Angeles market. Another ex-
ample was the sale of 3,000 cases
of eggs in two nights. In neither
'case was any other advertising me-
l ovei|iidium used except radio.
While the late operation has not
always "made money" for the sta-
tion, General Manager Calvin J.
Smith feels that "it enhances our
dial position and builds a certain
e-ar^'amount of listening habit which is
valuable to our daytime operation."
WIP Philadelphia
In Philadelphia, WIP has been on
B
the air continuously since Dec. 5,
1938, when it launched its late hour
Dawn Patrol. The same m.c, Joe
McCauley, has handled the program
nearly ten years. The show follows
a music and news format with Mr.
McCauley playing requests sent in
by letter or telegram. From 20,00
to 25,000 letters and telegrams are
received yearly.
From March 8, 1939, for more
than eight years The Pep Boys,
auto appliance firm, sponsored the
program. Their results were clear
and definite and were proven over
and over by store "specials" that
tied in with the show. During the
time the firm used the show its only
other advertising was in the mail
order section of the Sunday news-
paper.
In 1947 format of the show was
changed to accommodate three
sponsors: a night club, a beer dis-
tributor and a TV and radio store.
From this beginning the show grad-
ually has changed to the present
co-op sponsorship plan. Program is
sold on a 13-week basis with each
sponsor receiving 22 quarter-hours
a week. Time is rotated each night.
Three quarter-hours are given for
six nights and four on the seventh.
At present, the program accommo-
dates seven sponsors.
So popular has Dawn Patrol be-
come that top recording artists and
other talent consent to frequent
guest appearances. Recently Krass
Bros., clothier using the program
exclusively, announced a sale on
the program to such success that
police had to control the crowd.
Other present advertisers include
Kaiser-Frazer, Premier Record Co.,
exclusive on the program, and
Charles Antell.
KCBQ San Diego
Rounding out its first year as
San Diego's only 24-hour station,
KCBQ reports the after-midnight
segment of its operation successful
both financially and in listener in-
terest from the first. The station
programs Monday through Satur-
day, allowing one night a week for
maintenance of studio and trans-
mitter.
Music follows the regular KCBQ
IN
PORTLAND, OREGON
1,246,540 active, young-minded West-
erners comprise KGWs market in 12
big, prosperous metropolitan Oregon
counties, plus a generous slice of South-
western Washington.
REPRESENTED NATIONALLY BY EDWARD PETRY & CO., INC.
format of popular and pop-concert
with most numbers on the "sweet"
side. No race, western or hillbilly
records are used. First two hours
are primarily new tunes in the
straight pop field with accent on
vocals but with a good instrumental
spotted about every third disc. Sec-
ond two hours are devoted to pop-
concert and largely employ LPs of
show music. The third two hours
are early morning format — bright
tunes, some novelties and an occa-
sional march or polka. Announcer
(no disc jockeys at KCBQ) is Jim
O'Leary, 25-year-old Marine Corps
veteran. News is an important part
of the program.
The entire segment has been
sponsored since it began. Ruling
out participating programs, man-
agement decided to sell the show
to one or two sponsors. First seg-
ment was sold to a local used car
account and the second to a small
television retailer, The Video Store,
which was so successful that the
owner reported the program "one
of the best media buys we ever
made. The overall advertising im-
pact of 36 hours per week on the
community even at that late hour
was very evident from our increased
business."
At the end of the second 13-week
period the TV store transferred its
business to other times on the sta-
tion and the account was sold to
Waldorf-Dawson, a home freezer
distributor.
Charles E. Salik, president and
general manager, says 24-hour
operation pays off in programming,
promotion and sales and is prac-
tical for stations in any major
market.
KMOX St. Louis
Since 1948 KMOX has been on
a 24-hours-a-day basis with its
All Night Frolics from 11:35 p.m.
to 5:45 a.m. Hillbilly, western and
folk music records are used almost
exclusively. News is presented on
the hour and half-hour and com-
plete weather reports covering the
entire area are aired three times
nightly.
Some time ago, Stan Levey, man-
ager of night operations for the
station, experimented by cutting
down the hillbilly programming and
using pop records instead, but after
six weeks complaints were so heavy
the former format was restored.
Sponsorship is good with most of
the advertisers having used the pro-
gram two years or more. The ma-
jority of the accounts are on a per
inquiry basis and firms using the
station also use similar programs
throughout the country.
KMOX is the only station in the
St. Louis metropolitan area operat-
ing around the clock at present.
WWDC Washington
Since 1942 WWDC Washington
has operated 24 hours a day with
a simple format of news on the
half-hour, interviews with celebri-
ties and with just ordinary people
and popular records that don't jar
the ears. Important element in an
(Continued on page 86)
Mr. William J. Lewis
#1 Lux Promoter
New York City, N.Y.
Sometimes I wunder where we git all
the bisness thats done here in West Va.
Hi't seems as
bizness is bub-
blin' up all
over th' place
just like from
Lux' lather.
The jiggers I
just seen on
th' boss' desk
show 'lectric
tion up 35%
ovur last yr.
and bildin' per-
mits up 16%.
Comsumir sales
taxes is up
16% so peeples
ey. These are
bccHiiful biz-
ness figgers
and, by gosh,
jist as bseuti-
ful. Ov course,
they keep thct
way by using
Lux which they
hcers about on
WCHS with
5,000 on 580.
WCHS
Charleston, W. Va.
IROADC ASTING • Telecasti
560 kc.
inquirer Station
An ABC Affiliate
First on the Dial
In America's Third Market
Represented by THE KATZ AGENCY
Sales Lift
(Continued from "page 85)
all-night show, WWDC manage-
ment feels, is that it is relaxing
without putting people to sleep.
Since the audience ranges from
cab drivers to late spooners WWDC
feels the disc jockey handling the
show should not be a "cornball"
comedian. Their answer to this
problem is Felix Grant who con-
ducts the program from 1 to 6 a.m.
On weekends, the records are
mostly dance music since Washing-
ton is not a night club town and
at-home parties usually tune to
stations with that type of music.
Consistent sponsors of WWDC's
Yawn Patrol have been Peoples
Drug stores (newscasts), Super
Music stores (one hour nightly),
Eastside Cab Co. (spots each
night), Marvin's Clothing Store
(spots), White Tower restaurants
(half-hour) and others. All the
accounts use WWDC during day-
time periods as well.
'RETURN TO QUALITY'
Ed Craney Urges Net-work Affiliates
NATIONAL business accounts placed
-with WKRC Cincinnati are 65% higher
now than they were at this time last
year, according to David Taft, man-
ager of Radio Cincinnati Inc.
A RETURN to "quality program-
ming" by all network affiliates was
urged last week by Ed Craney, of
the Pacific Northwest Broadcast-
ers.
Mr. Craney is president-general
manager of KXLY Spokane, Wash.,
an affiliate of CBS.
With the CBS Radio Affiliates
meeting in New York July 1-2 in
mind, Mr. Craney sent a letter last
week addressed simply, "Mr. Net-
work Affiliate." Its overall tone is:
"Radio must again be made im-
portant."
Mr. Craney pointed to a current
decline in network radio. "One
reason for the decline is, of course,
due to the same people selling TV,
the glamour child, as have been
selling radio.
"This is being overcome," he
added, "in the most part, by estab-
lishment of separate radio and
television organizations within the
framework of an overall communi-
cations company.
"If those operating the radio and
television networks believe the only
Listen to what $250,000,000 says about
the BROADCASTING MARKETBOOK
N. W. AYER— Thomas McDermott:
"Your 1951 Marketbook surpassed your
excellent 1950 Marketbook."
MORSE INTERNATIONAL— Chet Slay-
baugh:
"The Marketbook is indispensable in my
end of the business."
COMPTON ADVERTISING — Frank Kemp:
"A most valuable tool. Convenient and
time saving."
FOOTE, CONE & BELDING— Lillian Selb:
"The new BROADCASTIMG Marketbook
is not a gold mine, it's pure uranium,
and the Spot Rate Finder is terrific."
LEVER BROS.— Stanley Pulver:
"A masterfully-designed one volume refer-
ence source for blueprinting network
spot and television campaigns quickly and
intelligently; the greatest possible help
when it is necessary to — "get this out
fast.' "
S S C & B— Frank Mineham:
"We find BROADCASTING'S Marketbook
very helpful when we need data on radio
markets."
HARRY COHEN ADV.— Mary Dunlavey:
"The BROADCASTING Marketbook is one
of our important timebuying yardsticks."
B.B.D.&O.— Frank Silvernail:
"It's the timebuyers' Encyclopedia. He
has all the market answers from Andalusia
to Zanesville."
BI0W COMPANY— Terrence Clyne:
"We find the BROADCASTING Market-
book invaluable for buying Bulova's radio
and television time."
BENTON & BOWLES— Mary McKenna:
"It's a very useful tool and has a con-
venient assemblage of data."
What YOU should say?
"Sure, reserve my space
today and put my ad near
my own listings."
DEADLINE: JULY 20 FOR
1952 MARKETBOOK
BROADCASTING
TELECASTING
MARKETBOOK
Page 86 • June 23, 1952
way a schedule of national network
programs on radio can be main-
tained in the 1952-53 season is
through a radio network rate cut,
then, of course, a rate cut is inevi-
table.
"Such a rate cut distributed to
the stations equally on a national
basis is most unfair," Mr. Craney
charged, "and as the first rate cut
a year ago will solve nothing except
momentarily placing a few dollars
on network radio. Some fundament-
al thinking and action must be
effected," he urged.
"Radio must again be made im-
portant," he declared. "This means
we must see what radio can do
best, music, news, word pictures.
It means we must again view what
we, who are responsible for radio,
are doing to it. Radio must have
some important shows not dupli-
cated by TV. Radio must have a
house cleaning. The lengthy, repe-
titious, non-interesting commercial
must be abolished as should double,
triple and sometimes even four or
more commercials via the cow-
catcher and hitch-hike method. The
advertising of products we con-
sidered questionable in the past,
should be reviewed."
Mr. Craney concluded "There are
only two methods of lawful radio
operation possible — quality or
quantity. It is not possible to simul-
taneously emulate both. America
has looked to network operation for
quality in the past. Let us, the af-
filiates, sit down and find a way
to again return quality to our air-
ways. Let us again give the people
of America a reason for listening."
NO RATE CUTS
Several Stations Up Prices
TEN of 17 stations at the semi-
annual convention of the Assn. of
Independent Metropolitan Stations
held May 26-28 in Louisville, Ky.,
announced plans for increases in
their rates.
None were contemplating a rate
cut, despite vigorous rate competi-
tion attributed to network affiliates
in several markets, it was reported.
One station owner, Todd Storz of
KOWH Omaha, said, "Our audi-
ences are larger than ever. We
deliver them at a lower cost per
thousand than any other media,
and, in most instances, at a lower
cost than competing stations. Our
business volume is at a record high.
We cannot agree with those per-
sons in high places who are willing
to sell radio short. We believe our
rates are disproportionately low
in relation to value delivered. We're
ready for an immediate upward
ROTATING bulletins, 12% x 47 feet,
placed throughout metropolitan Los
Angeles, read "Music You Like — Just
Enough News — All Day Long — KBIG
The Catalina Station, 740 on Your
Dial" and pictures housewife at kitchen
radio and motorist at car radio.
WOV RATES RISE
Revenue Figures Also Grow
WOV NEW YORK announced las
week that not only are its revenue:
up, but that its rates are following
suit.
General Manager Ralph N. Wei
reported that the independent out
let's revenue for May was 28 c
higher than the same month
year ago.
The rate card revision was de
scribed as "generally upward/
WOV's daytime and nighttim
rates are the same, under a 10
year-old policy.
Referring to the May 1952 gaiii k
over May 1951, it was pointed ou;
that WOV "has been proving ra
dio's vitality in all the statistic
it has released for months. :
'hi
WISN BIRTHDAY
Station Marks 30th Yea
WISN Milwaukee yesterday (Sun
day) began a week-long celebraj H
tion of its 30th birthday anniver
sary. Special broadcasts include
the reading of congratulatory mesfrint
sages from Wisconsin Gov. Walte
Kohler and Milwaukee Mayo
Frank P. Zeidler. Harry D. Pecl42i
WISN station manager, acknow}
edged the messages on behalf ofi-
the station.
WISN, 1150 kc with 5 kw, ij r
owned and operated by the Hearsjki
Corp. Gaston W. Grignon ha
been associated with WISN sine
its beginning in 1922 and has beei.
general manager for the past 2* ^
years. Station has been a CB
affiliate since 1929.
Joseph Antoine Hardy
JOSEPH ANTOINE HARDY, 62
president, Jos. A. Hardy Ltd., sta
tion representative firm in Mon
treal, Toronto and Quebec, die
June 14 at his home at Montreal
In radio for almost 25 years, h
had been promotion manager o
CHRC Quebec, until 1946 when h
started his firm which representei
stations in the Quebec province
He was known as an authority oi
Quebec French-language radio op
erations. He is survived by fou
daughters and a son.
GREEN BAY. WIS.
★
MARKET . . . SIGNAL ...
AUDIENCE . . . MAKE
WDUZ "BASIC" WITH ABC
ADVERTISERS IN WISCON-
SIN. (LIST ON REQUEST.)
BEN A. LAIRD, PRES.
CALL J
JHN E. PEARSON CO. |
S
BROADCASTING • Telecastin
8 if
:ED ELECTIONS
Gray Joins Trustee Board
ILECTION of Gordon Gray, pres-
jent of WSJS Winston-Salem,
I C, and the U. of North Caro-
pa, and of William Balderston,
resident of Philco Corp., to the
lard of trustees of the Committee
Ir Economic Development was ann-
ounced last Thursday by Marion
Folsom, CED chairman.
:{ Among others elected trustees
4 f the non-profit economic research
lijnd education organization were:
ames L. Allen, of Chicago, senior
A artner and chairman of the exec-
4 tive committee of Booz, Allen &
-Hamilton, station brokerage firm,
■Ind Stanley Marcus, of Dallas,
\ resident of Neiman-Marcus Co.
ED now has 143 trustees.
Fhree Silenced
f'HREE stations — WNEW and
biTMCA New York and WAAT
Newark — went off the air with one
i-wipe last Monday when the top
m a heavy crane, replacing a worn
kater main in the Jersey City
!>ater supply system, struck power
: nes leading to the New Jersey
transmitters of the three stations.
i^NEW and WAAT were off the
jir about 20 minutes and WMCA
! bout 40 minutes, when it put its
auxiliary transmitter into service.
low Story
LATEST reason for a sta-
tion sign-on failure comes
from General Manager James
H. Fitzpatrick of WLYC
Williamsport, Pa. Engineer
Paul Bosted, who was to open
the transmitter, got caught
behind an unbudging herd of
cattle one morning on a
country road that leads up a
mountain toward the sta-
tion's transmitter. Cattle
proved unconvinced that ra-
dio is on deadline. Result:
Station signed-on 25 minutes
late.
GREENVILLE is
SOUTH CAROLINA'S LARGEST
METROPOLITAN AREA . . .
In RETAIL SALES
GREENVILLE $167,610,000
Columbia 146,483,000
Charleston 135,000,000
Sales Management 1952
MAKE IT YOURS WITH
F B C 5000 M
NBC affiliate for the
Greenville-Anderson-
Spartanburg Markets
Represented by Avery-Knodel
allied arts
Mr. Moulthrop
JOHN W. LOHNES, elected vice
president in charge of sales for
Jeffers Electronics and Speer Re-
sistor Div., Speer Carbon Co., Saint
Mary's Pa.
ROBERT SEWARD, Paramount Pic-
tures publicity department, to Fritz
Ufer & Assoc., Hollywood, public
relations firm.
SAMUEL ABELOW, formerly with
CBS advertising and promotion de-
partment, N. Y., to BAB's national
promotion staff as presentation
writer.
WILLIAM J. GREASER, General Elec-
tric Co., to Richard H. Rogers Co.,
N. Y., as account executive and head
of manpower development field
through audio and video slide films.
JACK H. MOULTHROP, president,
Radio Television
Supply Co., L. A.,
has purchased en-
tire interest in
firm which distrib-
u t e s Stromberg-
Carlson radio and
TV sets, electronic
and recording
equipment.
M. KIRTLEY
HARRISS promot-
ed to southwest-
ern manager,
Gould, Gleiss & Benn Inc., Chicago
marketing consultant firm, with head-
quarters in Houston.
ADOLPH L. GROSS Assoc., new firm
of manufacturers representative and
sales consultant specializing in elec-
tronic accounts, opens office at 45 W.
45th St., N. Y. ADOLPH GROSS is
president; ROBERT HERTZBERG is
vice president.
JERRY D. LEWIS, writer, ABC Ra-
dio This Is Your FBI, has formed
JERRY D. LEWIS PRODUCTIONS
at 15219 Sunset Blvd., Pacific Pali-
sades, for production of radio-TV
packages.
ED MANNING to Gordon V. Thomp-
son Ltd., Toronto, as manager of
record division.
DAN THOMAS, Universal-Interna-
tional, elected president of the Pub-
licists Guild, Hollywood, succeeding
KEN CARTER, from same studio.
Other new officers are: ROY CRAFT,
20th Century-Fox, vice president;
HOMER DAVIES, Columbia Pictures,
treasurer, and PATRICIA McDER-
MOTT BARNES, CBS Hollywood,
secretary.
ALL-CANADA RADIO FACILITIES
Ltd., appointed by Charles Michelson
Inc., N. Y„ as Canadian distributor
for Gennett, Speedy-Q and EMI
sound effects record libraries.
ROBERT JOSEPH, head of publicity
for Filmakers Inc., Hollywood, joins
Harry M. Popkin Productions, that
city, in similar capacity.
A. B. HUNT, manager of Communi-
cations Div., Northern Electric Co.
Ltd., Montreal (Canadian subsidiary
of Western Electric), was elected
president of Radio-Television Manu-
facturers Assn. of Canada at 23d
annual convention on June 13 at Big-
win Inn, Ontario.
W. E. HENGES, president, Graybar
Electric Co., N. Y., elected trustee of
Union Dime Savings Bank, that city.
THOMAS A. KENNALLY, chairman of
distribution committee and vice presi-
dent, Philco Corp., received honorary
Doctor of Laws degree at commence-
ment at La Salle College, Phila.
BURNS W. LEE Assoc., L. A. (public
relations firm), moved to new head-
quarters at 607 S. Hobart Blvd. Tele-
phone is Dunkirk 8-4131.
FREDERIC A. CARR, director for
ABC-TV and CBS Radio, signs as free
lance director with Lester Lewis Pro-
ductions for Hollywood Screen Test
and David Lown Productions for Bet-
ter Home Show and Harmony House.
ELECTRO-VOICE Inc., Buchanan,
Mich., has issued condensed catalog
No. 113 illustrating and describing
current line of microphones for TV,
radio, recording, P.A. and communi-
cation.
"Technical • • •
CHARLES R. NEWTON to WDRC
Hartford, Conn., as control room
operator and transmitter engineer.
MICHAEL McMULLEN, engineering
staff, KNXT (TV)
. Los Angeles, to
Oregon Television
Inc., Portland, as
director of tech-
nical planning.
M. LEONARD
SAVAGE returns
to WLBR Leba-
non, Pa., as chief
engineer after two
years with Army
in Korea.
CHARLES A.
JOHNS, technical
staff, KDKA Pittsburgh, returns to
station after second tour of duty with
Navy.
Mr. McMullen
PICKERING & Co., Oceanside, L. I.,
announces development of new 410
audio input system designed to serve
as audio control center. Three input
channels are provided, two for high
level audio signals and one for mag-
netic type pickups.
GENERAL ELECTRIC Co., Schenec-
tady, N. Y., announces production of
new voltage-measuring reactor to
provide increased safety in measure-
ment of dc voltage by insulating in-
strument circuit from power source.
WFIN Internship
SUMMER radio-journalism train-
ing has been instituted jointly by
WFIN Findlay, Ohio, and Ohio
U. of Athens (Ohio), the station
notes. First person to take part
in the program is Benjamin L.
Mortan, who already has begun
his internship at WFIN. This
experience will make him eligible
for special seminar study when he
returns to Ohio U. next fall.
This Clock gives you
correct time
STYLE 37-15" S. S.
Sweep Seconds
Self-winding
I Can be Synchronized1
Hourly
I Unaffected by AC
Power Failures
(Self-Powered)
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(AC Power Line Not Required)
One Clock or a Complete Synchronized Clock System
Independent broadcasting stations and the major networks rely on
Self Winding Clocks for Dependable, Exact Time-keeping.
Western Union synchronization optional.*
Write today for full particulars and free estimate for recommended
installation to meet your requirements.
*Naval Observatory Time
SELF WINDING CLOCK COMPANY, INC.
Manufacturers of Standard and Specially Designed Clocks v
and Clock Systems for more than 65 Years
207 WILLOUGHBY AVENUE • BROOKLYN 5, NEW YORK
ROADCASTING • Telecasting
June 23, 1952 • Page 87
CAPT. BILL CALVERT (r), who was
with WPAT Paterson, N. J., before
recalled to active duty with the U. S.
Army Ordnance Corps, tape records
an "on the job" interview with Sgt.
Alfred Ludwicki, Brooklyn, N. Y.
Capt. Calvert, ordnance public in-
formation officer for the Eighth Army,
is producing a series of special radio
programs for the Far East Network
in Korea.
Cecil Hind
FUNERAL services were con-
ducted in Hollywood, June 15, for
Cecil Hind, 54, night news editor
of NBC radio, Hollywood. Mr."
Hind died June 11 of a cerebral
hemorrhage. Before he joined
NBC seven years ago, he was news
editor of Seattle Post-Intelli-
gencer. Surviving are his wife,
Bettie, and three children.
the
player
Capitol's new,
low-cost open end
dramatic show
15 minute dramas — mystery,
comedy, adventure, westerns
— easier to program
—easier to sell!
Audition discs and
brochures available now!
CAPITOL RECORDS
Disfributing Corp.
BROADCAST SALES DIVISION
1453 No. Vine, Hollywood 28, Calif.
DAnin TADMTDQ' Plow Pr°9ram Furrows
nMUlU rHmVlLIWJ In Washington Meet
AGRICULTURAL programming on TV and information services pro-
vided by the government highlighted a two-day conference of the
National Assn. of Radio Farm Directors at the U. S. Dept. of Agricul-
ture in Washington last week.
Nearly 60 farm broadcasters,
many of them representing com-
bined AM-TV broadcast opera-
tions, met with Agriculture Dept.
officials and Congressmen Monday
and Tuesday.
Television at the station and
government level dominated dis-
cussions, with government spe-
cialists sounding the theme that
eventually farm broadcasters will
occupy the same niche in television
as in radio.
Problems in presenting video
farm shows were thrashed out in
a panel session led by Maynard
Speece, Radio & TV Service, Dept.
of Agriculture. Kenneth Gapen,
assistant director of information
for radio-TV, also participated.
Mr. Speece stressed the import-
ance of variety and "idea presenta-
tions" in reaching both the con-
sumer and the rural audience. He
sounded out farm broadcasters on
a kit (scripts, visual aids), which
the Dept. of Agriculture proposes
to distribute to the 100-plus TV
outlets for use with agricultural
shows.
Special Events Value
Value of agricultural program-
ming lies in planned special events
rather than in spot news coverage,
Mr. Speece noted, citing the
medium's continued search for new
techniques in airing news. Addi-
tionally, station policy on target
audiences — consumer vs. rural
viewers — was reported as varying
in different communities. Em-
phasis was placed on general pro-
gramming until such time as TV
penetrates rural areas and on the
exchange of program material
among TV stations as an economy
measure.
Farm broadcasters were urged
to take the initiative on program-
ming consonant with community
needs. The Dept. of Agriculture
is severely limited by lack of
funds, they were advised, with a
budget pegged at $34,000 covering
radio-TV, lowest for any section
in the department. The depart-
ment was cut 25% for fiscal 1953,
in addition to another 10% under
the Byrd economy rider affecting
numerous government agencies.
As a result, all but network radio
has been affected.
The agency has been active on
one TV front — preparation of a
series of five-minute films for dis-
tribution to TV outlets. Produc-
tion costs run close to $1,250 for
the prints.
Suggestions for improvement of
the government's information
newsletter to NARFD members
and other services were reviewed.
R. L. Webster, director of the Of-
fice of Public Information, headed
a panel that included Homer
Martz, KDKA Pittsburgh; Mai
Hansen, WOW Omaha and others.
The TV and information session
capped formal discussions Tuesday
morning. Later RFDs met with
farm organizations with a lunch-
eon at the Washington Hotel.
Farm broadcasters made record-
ings for local station use.
Highlight Monday was a meet-
ing with Agriculture Secretary
Charles F. Brannan and with the
Agriculture Committees in Con-
gress. Panel talks with govern-
ment research, production and
marketing officials rounded out the
agenda. A reception and dinner
were held at the Mayflower Hotel
Monday under NARFD auspices.
Tuesday session opened with a
Point Four progress report.
Registration at the meeting fol-
lows:
Alampi, Phil, WJZ New York; An-
drews, Harry, Mr. & Mrs., WLW Cin-
cinnati; Arnold, Burnis, WHAS Louis-
ville; Battles, Roy, WLW Cincinnati;
Betts, Joe, Farm Bureau Federation,
Washington; Bond, Al, Ext-RFD, Pull-
man, Wash.; Bradshaw, John, CRFB
Toronto, Canada; Brenner, Bernard,
UP Farm Radio, Washington; Calkins,
C. F., Conklin Mann & Son, New
York; Carroll, Chas., Mr. & Mrs., Carl
Byor & Associates, Chicago; Chase,
John, Mr. & Mrs., WHFB Benton
Harbor, Mich.; Diamond, Bill, Chicago;
Eagon, Bruce, KOTV (TV) Tulsa, Okla.;
Eshbach, Chas., New England Mktg.
Service, Boston; Enright, M. C, Amer-
ican Petroleum Institute, Pittsburgh;
Evans, Phil, KMBC Kansas City, Mo.;
Fleming, Phil, PMA, New York; Free-
land, Bayne, Chicago, 111.; Galusha,
Merl, WGY Schenectady; Gapen, Ken,
TJ. S. D. A., Washington; Gifford,
Claude, Farm Journal, Washington;
Gray, Cliff, WSPA Spartanburg, S. C;
Gurley, Del., Swift & Company, Chi-
cago; Haffert, Wm., Mr. & Mrs.,
WPTZ-TV Philadelphia; Hansen, Mai,
WOW Omaha; Harper, Dix, WIBC
Indianapolis; Hass, Howard, Mich.
State College, E. Lansing; Heath,
Howard, WPAG Ann Arbor, Mich.;
Herzman, Carl, KLZ Denver; Hughes,
Charles, Armour Livestock Bureau,
Chicago; Hunter, Geo. WGAN Port-
land, Me.; Haystead, Lad; Hyman,
Thedore, Ext-RFD, Blacksburg, Va.
Jennings, Jack, Coop League, Wash-
ington; Kany, Howard, AP, Washing-
ton; Kern, Lowell, Petroleum Institute,
New York; King, Joseph, Grocery Mfg.
of America, New York; Kraeft, Nor-
man, Mr. & Mrs., WGN Chicago;
Laden, Norman, Medical and Phar-
maceutical Information Bureau; Lang-
fitt, Merrill, KMA Shenandoah, low
Laustsen, Vern, Bert S. Gittins Ad
Milwaukee; Lewis, Clem, Mr. and Mi
Ext-RFD, New Brunswick, N. J.; M
Carthy, Don, Mr. & Mrs., Americ
Heref6rd Assoc., Kansas City, M'
McDonald, John, WSM Nashvil
Martz, Homer, KDKA, Pittsburgh, P
Miller, Hank, Voice of America, N<
York; Miller, Bob, WRFD, Worthin
ton, Ohio; Morrow, Keith, CBC Fai
Supervisor, Toronto, Canada; Orrr
E. V., KSL, Salt Lake City; Osbc
John, Broadcasting • Telecastii
Washington; Peach, Don, KOA Denv;
Quann, Homer, WSVA Harrisonbui
Va.; Raymond, Frank & Sue WD\
Danville, Va.; Reiber, P. R., New Yor
RoEsner, Geo., KTRH Houston; Ruth
mann, Dene, 4-H Committee, Chicag
Ruhmann, "Doc," WBAP Ft. Wort
Reynolds, Dana, MSA, Washington.
Saunders, Sandy, WKY OkiahorJ.
City; Schmitz, Harold, KFEQ 5|'
Joseph, Mo.; Seaman, Gerry, Bert §••
Gittins, National Farm & Home Houjjr
Seabrook, Paul, Bert S. Gittins Ad'I,
Milwaukee; Seyler, Wes, WIBW Topi1
ka, Kan.; Slusarczyk, Ed, WIBX Uticlm
N. Y.; Smith, Bob, WGAR Cleveland
Sykes, J. D., Ralston-Purina, St. Louil"
Tait, Elton, Penn State College, Stall
College; Tautkus, Alex, WPAG Ail
Arbor, Mich.; Thompson, Dave, Grips
eery Mfg. Assoc., New York; Timmon
Jack, KTBS Shreveport, La.; True,
Scott, WFTM Maysville, Ky.; Turn lat
John, WBUT Butler, Pa.; Tuttle, Do
WHAI Greenfield, Mass.; Visser, Pat
NBC Chicago; Warner, Al, WFB W
Syracuse, New York; Webster, Lyl
U. S. D. A., Washington; Wells, Do
Buffalo, N. Y.; Winks, Don, Medic
and Pharmaceutical Information &\\ ^
reau; Zeis, Geo., WHEC Columbu
Ohio; Zipf, Bill, WBNS Columbu
Ohio.
ARBI SURVEYS
Joint Effort in Rocheste$\
FOUR member stations of the R;
dio Broadcast Management Cour1
cil of Rochester, N. Y., are takin
part in Advertising Research Bd
reau Inc. surveys, it was arfftr
nounced last week.
WARC WHAM WRNY
WVET, all Rochester, are spout"
soring four consecutive ARB dve
surveys. Stores which are bein
tested are Sears Roebuck & Co
Projansky Inc., E. W. Edwards <^ksi
Son and McFarlin Clothing Co
The Rochester stations are di| as;
viding the cost of the surveys a
well as dividing appropriation
from the stores in this manner
The lowest frequency discoun
Class B time rate of each statioi
was added together. Each sta
tion's percentage of the total wa
then applied to the cost and
propriation of advertisers.
Jack Knabb, public relation
counsel, RBMC, predicted thi f
joint effort may set a pattern fo:
other cities to follow.
o
GATES
QUINCY,
ILLINOIS
ONE SOURCE
roudcasting
Page £8 • June 23, 1952
THESE OFFICES
TO SERVE YOU
QUINCY, Al TEL 8202
HOUSTON, TEXAS TEL. ATWOOD 8536
WASHINGTON, D. C. . . TEL. METROPOLITAN 0522
MONTREAL, QUE TEL. ATLANTIC 9441
NEW YORK CITY TEL. MURRAY HILL 9-0200
OADCASTING • Telecasting!
| On
7C ACTIONS
Tobacco, Pass Book Firms
k.LLEGED advertising misrepre-
sentations in radio, television as
pell as in printed media figured in
actions taken by the Federal Trade
Commission last week. Involved
rere manufacturers of two name-
Irand cigarettes and a firm handl-
jig pass book advertising.
An FTC trial examiner, in an
initial decision, recommended that
I false advertising complaint
igainst American Cigarette &
^igar Co., New York, (Pall Mall
•igarettes) be dismissed "for want
)f prosecution." Decision becomes
inal next month unless docketed
:'or commission review.
. Examiner Earl J. Kolb observed
ihat the firm has discontinued
some of its advertising claims and
,hat other charges "are not sus-
;ainable by proof." While the
nedia in which the ads appeared
vere not specified, the company
las used radio-TV broadcasting in
ate years. Claims were made for
>rotection of the throat against
rritation.
In a second cigarette case, FTC
leld oral argument last Tuesday
>n a similar complaint involving
taste Philip Morris & Co. Firm had ap-
pealed an initial decision by a
^liearing examiner,
raisin Similar complaint was directed
[>y FTC at respondents trading as
Metropolitan Pass Book Co., New
fork. They were accused of mis-
representations in radio and TV
spoi|t:ommercials involving a "pass book
ARE advertising scheme."
beiio According to the complaint, the
i ft ( i o-partners represented that pur-
hasers of the books would re-
eived $175.50 worth of guaranteed
basses" entitling them to admis-
lion to theatres, bowling alleys and
ikating rinks — all without extra
:ost beyond the $1.98 charge for the
>ook.
>HIL DAVIS Musical Enterprises,
■i. Y., has been commissioned by
Arizona Brewing Co., through Adver-
ising Counselors of Arizona, to write
:0 and 60 second musical commercials
or A-l Pilsner beer. Spots will be
ised in Arizona and New Mexico.
[ 1880 gEtjomag C (good) 1952 "]
SET SHIPMENTS
RTMA Gives 1st Quarter 7952
FUNERAL SERVICES for
Thomas Caraby (Tom) Gooch, 72,
board chairman of KRLD-AM-FM-
TV Dallas and publisher of Dallas'
The Daily Times Herald, were held
June 14. Burial was in Greenwood
Cemetery, Dallas.
Mr. Gooch died June 13 at his
home after an illness of nine weeks
[B*T, June 15].
One of the nation's leading news-
paper men, Mr. Gooch served on
the staff of the Times Herald for
more than 50 years. This half cent-
ury spanned the development of the
Southwest, in which the Times
Herald and Mr. Gooch played a
prominent part.
Born in Bonham, Tex., Mr.
Gooch was a son of Harold Gooch,
who had been born in England. The
family included an ancestor who
had won the title of knight as an
officer under the first Duke of
Marlborough. The elder Mr.
Gooch had come to the West to seek
his fortune in buffalo hides.
Tom Gooch's mother, the former
Mattie Revel Taylor, was a grand-
daughter of Mrs. Mabel Gilbert,
who belonged to one of the first
U. S. families to settle in what was
then the Mexican-Spanish region.
As a boy, Tom Gooch moved with
his family to Chicago where he
attended the Chicago Art Institute.
He abandoned his art career to
become a reporter on the Fort
Wayne (Ind.) News. His next job
was with the Fort Worth (Tex.)
Record, but when a better op-
portunity arose, he went to Dallas,
30 miles east. His rise with the
Times Herald was meteoric, thanks
largely to the interest of the late
Times Herald owner, E. J. Kiest.
Mr. Kiest had exhibited an early
interest in radio, and had founded
WRR, one of the first municipal
stations. In 1926, Messrs. Gooch
and Kiest opened KRLD. One of
the highlights of Mr. Gooch's life
was the birth of KRLD-TV. First
telecast of the station was the
Southern Methodist U. - Notre
Dame football game in December
1949.
Mr. Gooch had decided against a
special dedicatory program. He
WIBW
TheVoicetf/Kansas
in TOPE K A
said simply, "If we do a good job,
the people will support us. If we
don't do a good job, it won't make
any difference what kind of a dedi-
cation you have had. It's what
comes after the dedication which
counts."
During the closing months of his
life, Mr. Gooch repelled all sug-
gestions that he take things easier.
Until the day he went home for the
last time, he arrived at his office by
9 a.m. to confer with business and
newsroom executives.
Mr. Gooch married the former
Lulu Flateau Nov. 12, 1908. She
is his only survivor.
RUNYON ELECTED
Is Tom Gooch Successor
JOHN W. RUNYON last week was
elected board chairman of The
Daily Times Herald, Dallas, suc-
ceeding the late Thomas C. Gooch.
Mr. Runyon
previously had
been first vice
president of the
Times Herald,
chairman of its
executive com-
mittee, and presi-
dent of KRLD-
AM-FM-TV, the
newspaper's
broadcast affili-
ate.
His new post comes in Mr. Run-
yon's 42d year with the Times
Herald. He began in 1910 as a
collector in the display advertis-
ing department. Since World War
II, he has supervised an expansion
program of Times Herald proper-
ties which cost more than $2%
million.
He was elected vice president
of KRLD in 1937, and president in
1941.
Mr. Runyon
J ROAD
STANDARD Radio Transcription
Services Inc. has added KXOA Sacra-
mento, Calif., KFAL Fulton, Mo., and
CKTB St. Catherines, Ont., to sta-
tions subscribing to Standard Program
Library.
SET shipments
the first quarter
ing to Radio-TV
as follows:
to dealers during
of 1952, accord-
Mfrs. Assn. were
Radio
TV
State
Sets
Sets
Al b
26,952
19,367
9,734
4,077
Arkansas
1 2,662
4)786
99,649
146,434
to ora o
1 4,996
799
1 3,370
39,722
Delaware11
3,764
5,573
District of Colombia
18,770
14,153
37,583
21,144
35)471
33,313
Idaho IQ
8,514
27
Illinois
85,939
87,757
66,806
Iowa""
22)4??
30)773
Kansas
21,216
1 0,326
25,960
23,085
oui la a
23,725
14,479
is!l!8
2,379
Marvland
22)905
26)324
Massi hu etts
36,294
69,692
M° h iai S
Minnesota
52,328
67,087
23,731
23)742
Mississippi
12,776
3,943
Missouri
37,123
42,526
6,316
18
Nebraska
15,664
13,928
Nevada
2,833
6
4,288
6,517
New Jersey5*"'6
52)700
62,331
New Mexico
7,572
2,005
New York
172,096
185,820
38,995
33,790
North Dakota
8,577
26
Ohio
93,434
130,357
21,792
21 ,729
Oregon
16,541
79
Pennsylvania
110,354
1 49,849
Rhode Island
3,652
1 1 ,228
South Carolina
15,935
7,960
South Dakota
9,527
139
Tennessee
25,525
21,896
Texas
86,449
56,071
Utah
7,176
9,086
Vermont
3,709
1,579
Virginia
25,793
29,121
Washington
23,944
18,389
West Virginia
Wisconsin
18,117
17,306
27,834
25,920
Wyoming
3,767
52
Totals
1,495,925
1,564,516
CASTING • Telecasting
There's More
SELL
on .
UIRIU
RICHMOND
VIRGINIA
910KC-5KW
ABC
AFFILIATE
NATIONAL
REP. —
EDWARD
PETRY
SCO., INC.
June 23, 1952 • Page 89
FINAL
TV
ALLOCA-
TIONS
REPORT
Extra copies of this 196-page
printed report available at $3.00
each.
This complete, easy-to-read vol-
ume shows the entire city-by-
city breakdowns for all 2,053
proposed stations in 1291 com-
munities.
For extra work copies, tear
copies, library copies send the
coupon below. Supply is limited
so order your copies now.
Broadcasting •Telecasting
870 National Press Bldg.
Washington 4, D. C.
Please send copies of
the Final Television Allocations
Report at $3.00 each.
□ M/O, check □ please bill
Company
City Zone State
FOR FINEST TAPE RECORDING
W G S T
Atlanta, Georgia
— FIRST CHOICE
OF ENGINEERS !
Only Magnecorder offers all the flex-
ibility, high fidelity and features you
require — at a price you want to pay!
FITS EVERY PURPOSE — EVERY PURSE!
flM PORTABLE — LIGHTWEIGHT
jnfu Amplifier in the other. Easy
QUICKLY RACK MOUNTED
Units can be combined for
studio operation of portable
CONSOLE OR CONSOLETTE
Operation available by com-
bining units in rich Mogne-
INC.
Mognecord, Inc., 360 N. Michigan Ave., Chicogo 1, III.
Page 90 • June 23, 1952
fCC actions H
JUNE 13 THROUGH JUNE 19
CP-construction permit
DA-directional antenna
ERP-effective radiated power
STL-studio-transmitter link
synch, amp.-synchronous amplifier
cond.-conditional
LS-local sunset
mod. -modification
trans. -transmitter
unl.-unlimited hours
ant.-antenna
D-day
N-night
aur.-aural
vis.-visual
STA-special temporary authorization CG-conditional grant
SSA-special service authorization
Grants authorizing new stations and transfers, accompanied by a
roundup of new station and transfer applications, begin on page 95.
June 16 Applications . . .
ACCEPTED FOR FILING
Extension of Completion Date
KECC Pittsburg, Calif.— Mod. CP
which authorized change in operation
for extension of completion date.
WPRT Prestonsburg, Ky.— Mod. CP
which authorized new AM for exten-
sion of completion date.
KNBR North Platte, Neb.— Mod. CP
which authorized new AM for exten-
sion of completion date.
KDEF Albuquerque, N. M. — Mod. CP
which authorized new AM for exten-
sion of completion date.
WJEF-FM Grand Rapids, Mich.—
Mod. CP which authorized new FM for
extension of completion date.
License for CP
WIVI Christiansted, Virgin Islands-
License for CP which authorized new
AM.
WVOW Logan, W. Va.— License for
CP which authorized new AM.
KFBK-FM Sacramento, Calif.— Li-
cense for CP which authorized new FM.
WARL-FM Arlington, Va.— License
for FM which authorized changes in
existing FM.
AM— 1480 kc
WDAS Philadelphia— CP to change
from 1400 kc 250 w to 1480 kc 1 kw,
install new trans, and DA-DN.
AM— 1390 kc
KYAK Yakima, Wash. — CP to change
from 1400 kc 250 w to 1390 kc 1 kw, in-
stall new trans, and DA-DN.
Change ERP
KTNT (FM) Tacoma, Wash. — CP to
change ERP from 10 to 20.2 kw, ant.
height above average terrain from 425
to
.5 ft.
WBEN-TV Buffalo— Mod. CP which
authorized change in station to change
ERP from 0.88 kw vis. 0.44 kw aur. to
53.70 kw vis. 26.85 kw aur.
TENDERED FOR FILING
AM— 1380 kc
WACB Kittanning, Pa.— Mod. license
to increase power from 50 w to 1 kw.
June 17 Decisions . . .
BY BROADCAST BUREAU
Extension of Completion Date
WBUD Trenton, N. J. — Granted mod.
CP for extension of completion date
to 9-1-52.
WBEN-FM Buffalo, New York-
Granted mod. CP for extension of
completion date to 10-1-52.
KSRT Beverly Hills, Calif.— Granted
mod. CP for extension of completion
date to 12-12-52.
WKNK Muskegon, Mich.— Granted
mod. CP for extension of completion
date to 1-3-53.
AM— 1410 kc
WTIM Taylorville, ni.— Granted li-
cense for new AM 1410 kc 1 kw DA-D.
Change Transmitter Location
KBMY Billings, Mont.— Granted mod.
tlon nge trans- an<i studio loca-
FM-103.5 mcs (Ch. 278)
WGMS-FM Washington, D. C—
Granted license for FM 103.5 mcs (Ch.
<£7o) 19 kw; 510 ft.
June 18 Applications . . .
ACCEPTED FOR FILING
Extension of Completion Date
KPOO San Francisco— Mod. CP
which authorized new AM for exten-
sion of completion date.
WDJM Marquette, Mich.— Mod. CP
which authorized change in power and
frequency for extension of completion
date.
License for CP
KLOK San Jose, Calif. — License for
CP which authorized change in hours
of operation, installation of DA-N,
change of trans, location.
AM— 1430 kc
AM— 1430 kc
Change Studio Location
WFOS Fostoria, Ohio— Mod. CP which
authorized new AM to change studio
location and mount FM antenna on top
of center tower of directional array.
AM— 1150 kc
KRSC Seattle, Wash.— CP to increase
power from 1 to 5 kw and install new
trans.
License Renewal
Following stations request renewal
of license:
WCSI-FM Columbus. Ind.: WCMI-
FM Ashland. Ky.: WKBN-FM Youngs-
town, Ohio; WBIR-FM Knoxville,
Tenn.
Change ERP
KSTP-TV St. Paul— AMENDED to
change ERP from 98.7 kw vis. 54.3 kw
aur. to 100 kw vis. 60 kw aur.
Change Antenna System
KEYL (TV) San Antonio— Mod. CP
authorizing changes in facilities to re-
quest change in ant. system.
TENDERED FOR FILING
Change in DA
KGNO Dodge City, Kan.— Mod. CP
to change from DA-DN to DA-N.
(Continued on page 95)
HOLDING telegrams from well-wish
ers for WNAW North Adams, Mass
debut June 6, are (I to r) Carmc
Tubby, program manager; Cecil F 1 0
Clifton, owner-manager and Budd
E. Srarcher, director and national rep
resentative. Mr. Starcher also i
manager of WMBM Miami Beach
F la ., and is head of a just-opene
Miami office of Walter F. Bennett
Co., advertising agency.
UCLA-NBC WORKSHOP
Begins in L.A. Todaij-"
TENTH annual UCLA-NBC radi
workshop conducted jointly by net
work and U. of California at Lo
Angeles, starts today, Thomas C
McCray, director of radio networi ^
operations for NBC Western Div.
has announced.
Western division members wh«1
will participate in the six-weel.
workshop session include Mr. Mc
Cray; Harry Bubeck, manager o:
programs and public affairs, whc
will coordinate activities for the
network; Frank Berend, director
of network sales; Roger Sprague
director, news and special events:
Helen Murray Hall, manager, ad-
vertising and promotion; Leslie
Raddatz, manager, press depart-
ment; Paul Gale, manager, station
relations traffic; Andrew C. Love
and Warren Lewis, producer-di-
rector.
NATIONWIDE contest for all radio
and TV service dealers with entries—,
based on service promotion campaigns
conducted by these dealers between
June 15 and Aug. 15 of this year has
been announced by Tube Dept. Gen-
eral Electric Co.
SERVICE DIRECTORY
Custom-Built Equipment
U. S. RECORDING CO.
1121 Vermont Ave., Wash. 5, D. C.
Sterling 3626
COMMERCIAL RADIO
MONITORING COMPANY
PRECISION FREQUENCY MEASUREMENTS
Engineer on duty all night every night
JACKSON 5302
P. O. Box 7037 Kansas City, Mo.
• TOWERS •
AM • FM • TV •
Complete Installations
TOWER SALES & ERECTING CO.
6100 N. E. Columbia Blvd.
Portland 11, Oregon
' VACANCY
YOUR FIRM'S NAME in this "vacancy"
will be seen by 15,500 readers-sta-
tion owners and managers, chief en-
gineers and technicians— applicants
for AM, FM, Television and facsimile
facilities.
ROADCASTING • Telecasting
CONSULTING RADIO & TELEVISION ENGINEERS
I Executive Offices
National Press Building
Offices and Laboratories
1339 Wisconsin Ave., N. W.
Washington, D. C. ADams 2414
Member AFCCE *
JANSKY & BAILEY
I
CONSULTING RADIO
ENGINEERS
IOND BLDG. EXECUTIVE 5670
WASHINGTON 5, D. C.
Member AFCCE *
WILLIAM L. FOSS, Inc.
Formerly Colton & Foss, Inc.
■■■ '27 15th St., N. W. REpublie 3883
WASHINGTON, D. C.
ommercial Radio Equip. Co.
Everett L. Dillard, Gen. Mgr.
INTERNATIONAL BLDG. Dl. 1319
WASHINGTON, D. C.
>. O. BOX 7037 JACKSON 5302
KANSAS CITY, MO.
Craven, Lohnes & Culver
MUNSEY BUILDING DISTRICT 8215
WASHINGTON 4, D. C
Member AFCCE *
E. C. PAGE
LYNNE C. SMEBY
"Registered Professional Engineer"
311 G St., N. W. EX. 8073
Washington 5, D. C.
ROBERT L. HAMMETT
CONSULTING RADIO ENGINEER
230 BANKERS INVESTMENT BLDG.
SAN FRANCISCO 2, CALIFORNIA
SUTTER 1-7545
BERNARD ASSOCIATES
CONSULTING RADIO ENGINEERS
5010 Sunset Blvd.
iollywood, Calif. NOrmandy 2-6715
JAMES R. BIRD
Consulting Radio Engineer
airmont Hotel, KYA,
an Francisco 8. Calif.
DOuglas 2-2536
33 Elm Ave.
Mill Valley, Calif.
DUnlap 8-4871
JAMES C. McNARY
Consulting Engineer
National Press Bldg., Wash. 4, D. C.
Telephone District 1205
Member AFCCE *
A. D. RING & CO.
26 Years' Experience in Radio
Engineering
MUNSEY BLDG. REPUBLIC 2347
WASHINGTON 4, D. C.
Member AFCCE *
MclNTOSH & INGLIS
1216 WYATT BLDG.
WASHINGTON, D. C.
Metropolitan 4477
Member AFCCE*
MILLARD M. GARRISON
1519 Connecticut Avenue
WASHINGTON 6, D. C.
MICHIGAN 2261
Member AFCCE *
JOHN CREUTZ
319 BOND BLDG. REPUBLIC 2151
WASHINGTON, D. C.
Member AFCCE *
GEORGE P. ADAIR
Consulting Radio Engineers
Quarter Century Professional Experienct
Radio-Television -
Electronics-Communications
1833 M St., N. W., Wash. 6, D. C.
Executive 1230 — Executive 5851
(Nights-holidays, Lockwood 5-1819)
Member AFCCE*
JOHN B. HEFFELFINGER
815 E. 83rd St. Hiland 7010
KANSAS CITY, MISSOURI
Van dive re,
Cohen & Wearn
Consulting Electronic Engineers
612 Evans Bldg. NA. 2698
1420 New York Ave., N. W.
Washington 5, D. C.
Member AFCCE'
*OADCASTING • Telecasting
— Established 1926 —
PAUL GODLEY CO.
Upper Montclair, N. J. MO. 3-3000
Laboratories Great Notch, N. J.
Member AFCCE *
There is no substitute for experience
GILLETT & BERGQUIST
982 NATL. PRESS BLDG. NA. 3373
WASHINGTON, D. C.
Member AFCCE*
RUSSELL P. MAY
John A. Moffet, Associate
1422 F St., N. W. Kellogg Bldg.
Washington, D. C. REpublie 3984
Member AFCCE*
KEAR & KENNEDY
1302 18TH ST., N. W. HUDSON 9000
WASHINGTON 6, D. C.
Member AFCCE *
GUY C. HUTCHESON
P. O. Box 32 AR 4-8721
1100 W. Abram
ARLINGTON, TEXAS
WALTER F. KEAN
AM-TV BROADCAST ALLOCATION,
FCC & FIELD ENGINEERING
1 Riverside Road — Riverside 7-2153
Riverside, III.
(A Chicago suburb)
GRANT R. WRATHALL
Aptos, California
Appointments arranged for
San Francisco Seattle Salt Lake City
Los Angeles Portland Phoenix
Box 260 APTOS— 3352
Member AFCCE*
HARRY R. LUBCKE
CONSULTING TELEVISION ENGINEER
Television Engineering Since 1929
2443 CRESTON WAY HO 9-3266
HOLLYWOOD 28, CALIFORNIA
AMERICAN Federation of Radio Art-
ists and Television Forecast, fan-pro-
gram listing magazine, last week con-
tributed $500 each to Chicago Un-
limited, group organized to collect
$25,000 as yearly budget for promo-
tion of city as radio TV production
center. In first 10 days of drive, cash
collections were about $3,000.
GEORGE C. DAVIS
501-514 Munsey Bldg.— STerling 0111
Washington 4, D. C.
Member AFCCE *
GEORGE E. GAUTNEY
CONSULTING RADIO ENGINEER
1052 Warner Bldg.
Washington 4, D. C.
National 7757
WELDON & CARR
WASHINGTON, D. C.
1605 Connecticut Ave.
Dallas, Texas Seattle, Wash.
4212 S. Buckner Blvd. 4742 W. Ruffner
Member AFCCE *
A. EARL CULLUM, JR.
CONSULTING RADIO ENGINEERS
HIGHLAND PARK VILLAGE
DALLAS 5, TEXAS
JUSTIN 6108
ROBERT M. SILLIMAN
1011 New Hampshire Ave., N. W.
Republic 6646
Washington 7, D. C.
WILLIAM E. BENNS, JR.
Consulting Radio Engineer
3738 Kanawha St., N.W., Wash., D. C.
Phone ORdway 8071
Box 2468 Birmingham, Ala.
RAYMOND M. WILMOTTE
1469 Church Street, N.W. DEcatur 1231
Washington 5, D. C.
Member AFCCE *
WALTER J. STILES
Consulting Television Engineer
14230 Aztec, San Fernando, California
EMpire 1-4906
1003 Loyalty Building, Portland, Oregon
ATwater 4282
Washington, D. C— REpublie 6160
INTERNATIONAL Telephone & Tele-
graph Corp. and subsidiaries had con-
solidated net income of $4,735,255 for
first quarter of 1952, compared with
$4,136,256 for like period of 1951.
Board, on May 29 declared cash
dividend of 20 cents a share, payable
July 16 to stockholders of record June
13.
June 23, 1952 • Page 91
CLASSIFIED ADVERTISEMENTS
Payable in advance. Checks and money orders only.
Situations Wanted 204 per word — $2.00 minimum • Help Wanted 254 per word — $2.00 minimum
All other classifications 30^ per word — $4.00 minimum • Display ads. $15.00 per inch
No charge for blind box number. Send box replies to
Broadcasting • Telecasting, 870 National Press BIdg., Washington 4, D. C.
applicants: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately,
please). All transcriptions, photos, etc. sent to box numbers are sent at owner's risk. Bboadcasting • Telecast-
ing expressly repudiates any liability or responsibility for their custody or return.
Help Wanted
Managerial
Managerial post open at KGAE, Salem,
Oregon. Ideal conditions. Contact
Gordon Allen.
Salesmen
Time salesman for Texas station. Salary
plus commission. Good market. Box
361P, BROADCASTING . TELECAST-
ING.
Experienced man wanted by inde-
pendent in competitive southern mar-
ket. No hot shots or fly-by-nights.
Performance insures permanence and
good income. Box 454P, BROADCAST-
ING . TELECASTING.
Salesman for 1 kw in three station
New York market of 350,000. Good
proposition. Draw with house accounts.
Box 456P, BROADCASTING . TELE-
CASTING.
Sales engineer under 35 for broadcast
equipment sales. National organiza-
tion. Excellent products. Middle west.
Some travel. TV experience desirable
but not necessary. Replies confidential.
Box 474P, BROADCASTING • TELE-
CASTING.
Can you sell? Immediate need for ex-
perienced salesman with production
ideas. Single station in sports country.
Good housing. Wire or phone KPRK,
Livingston, Montana.
Experienced salesman: 15 percent com-
mission. $50 weekly guarantee for first
60 days. Unrestricted, protected pros-
pects. Must have car. Angus D. Pfaff,
WNMP, Evanston, Illinois.
Several mature men who have success-
fully sold advertising to retailers. Same
basic approach as radio. Earn $50 per
day on the average. Sound organiza-
tion, 38 years old. You must travel.
Several midwest and eastern territories
open. Three men have been with this
house over 20 years. Some clients over
30 years. I have known radio and
advertising many years as manager and
commercial manager (WGST, WSMB,
WJBW, WWL, WEW). This deal is right.
If you have been successful selling
retailers radio, you can make money
the first day. everyday. Call, write or
wire A.S. (Al) Foster, c/o Syndicate
Window Service, 1330 West Van Buren,
Chicago 7, 111.
Announcers
Experienced announcer-engineer. Sev-
enty-five start. Upper midwest. Box
26P, BROADCASTING . TELECAST-
ING.
Announcer-engineer. $75.00 for forty-
hour week. Emphasis on announcing.
CBS midwest station. Box 281P,
BROADCASTING . TELECASTING.
Good announcer who has experience at
copywriting, Pennsylvania independent.
Send full resume experience, plus audi-
tion, photo and sample copy. Box 289P,
BROADCASTING . TELECASTING.
Minnesota station wants announcer
able to handle traffic work. Must be
good tyoist. Car necessary. Possibility
of working into program director.
Good salary. Box 395P, BROADCAST-
ING . TELECASTING.
Copywriter-announcer. Must write copy
that sells. Send audition, sample copy
and full particulars. Box 438P, BROAD-
CASTING • TELECASTING.
Announcer-engineer first phone. Em-
phasis on announcing. Small market,
congenial staff, ideal southern com-
munity. Box 482P, BROADCASTING .
TELECASTING.
Help Wanted (Cont'd)
Announcer with superior voice, inter-
viewing ability, for station in important
Texas market. Box 485P, BROAD-
CASTING • TELECASTING.
Good announcer with first ticket. $65.
to start— fast ups. Inland California
net affiliate. Box 489P, BROADCAST-
ING . TELECASTING.
Wanted: Staff announcer who can also
do good newscast. Please send all in-
formation, including salary require-
ments to KFBB, Great Falls, Montana.
Announcer— 1st class engineer with
pleasant voice. KMMO, Marshall, Mis-
souri— daytime farm station.
Announcer-engineer with first class
ticket needed to start at $65 weekly.
Immediate opening with KPAN, Here-
ford, Texas.
Opening for experienced announcer at
1000 watt daytime independent. Must
be good on news, commercial and DJ
programs. Send complete information
and disc to WDBL, Springfield, Tenn.
Wanted — Combination man for night
shift, emphasis on announcing. $75.00
weekly. Walt Gaines, WIEL, Elizabeth-
town, Ky.
Experienced announcer for 250 w inde-
pendent. Salary commensurate to
ability. Send complete information,
audition and salary expected to WJPD,
Ishpeming, Michigan.
Technical
First class engineer, key position.
$75.00, forty-four hour week. State
availability. Box 192P, BROADCAST-
ING • TELECASTING.
Chief engineer for both AM and cur-
rently operating TV properties in mid-
dle-sized midwestern city. Good im-
mediate opportunity for top quality en-
gineering executive. TV experience
desired but not absolutely necessary.
Send all information to Box 296P,
BROADCASTING . TELECASTING.
Transmitter position open. No an-
nouncing. Permanent. Texas. Box 362P,
BROADCASTING . TELECASTING.
First class engineer wanted immedi-
ately. Experience not necessary. Good
pay and good working conditions.
WBBP and WBBP-FM, Forest City,
North Carolina.
Regional station in upstate New York
with application for TV filed with FCC
needs qualified transmitter engineer
fulltime. Fine opportunity with pro-
gressive station if you have what it
takes. Forty hour shift, good working
conditions. Write Box 394P, BROAD-
CASTING . TELECASTING.
Network affiliate, 1 kw, to employ five
first phone engineers to announce AM
schedule, combo men, $400 per month
if experienced. Live in ideal small
town bordering large metropolitan area
in Illinois. Write full details Box 398P,
BROADCASTING . TELECASTING.
Chief engineer wanted by Minnesota
station. Must be able to do some an-
nouncing. Good salary. Box 420P,
BROADCASTING . TELECASTING.
Engineer-salesman^ Salary for 40 hours
engineering plus 15 percent for selling.
Good proposition with 1000 watt full-
time in New York 350,000 market. Box
455P, BROADCASTING . TELECAST-
ING.
Immediate opportunity — Experienced
transmitter and studio engineer with
supervisory qualifications. South Texas
ABC outlet. Box 483P, BROADCAST-
ING • TELECASTING.
Engineer diligent and dependable.
South Texas city. Box 486P, BROAD-
CASTING • TELECASTING.
Opportunity male copywriters. Some
announcing. Submit samples. Box 363P,
BROADCASTING • TELECASTING.
Newsman— Gather, edit, write news.
Some announcing. $300.00 per month,
plus mileage. Photo, audition, re-
quired. Box 424P, BROADCASTING .
TELECASTING.
Experienced radio bookkeeper needed
by Texas station in beautiful resort
city. Box 484P, BROADCASTING .
TELECASTING.
Newsman. Must have experience in
gathering and writing local news to
join topnotch news staff. Top 5 kw
Mutual station. Send full background,
photo, tape. Box 502P, BROADCAST-
ING . TELECASTING.
Experienced copywriter. Excellent op-
portunity. Please send samples, salary
required, full resume in first letter.
KENT, Shreveport, Louisiana.
Program director — farm operation un-
der new ownership. Pays well for man
who produces listenable shows, handles
traffic and supervises announcers.
KMMO, Marshall, Missouri.
Situations Wanted
Managerial
Station or sales manager: Midwest A
or TV. Outstanding sales record. B<
references. Experienced in competiti
market. Now employed. Desire pe
manency on salary, profit-sharing bas
Box 3S5P, BROADCASTING . TEL
CASTING.
Help Wanted (Cont'd)
Transmitter engineer with first phone
for future TV operation. Good salary
for right man. KTSM, El Paso, Texas,
NBC affiliate. Send qualifications, ex-
perience and salary requirements in
first letter.
Immediate opening for first class engi-
neer. No experience necessary, no an-
nouncing. KVOP, Plainview, Texas.
First class engineer needed immediately
for daytime station, WAPF, McComb,
Miss.
Immediate opening for first phone oper-
ator. Regular and summer replacement.
WASA, Havre de Grace, Md.
Engineer-announcer. Immediate open-
ing for experienced, hard working in-
dividual. Small-town independent with
wide outside coverage. Good salary.
Permanent. Wire, write or phone
WASL, Annapolis, Maryland.
Engineer-announcer. Immediate open-
ing for experienced hard worker. Small
town independent. Permanent posi-
tion. WATM, Atmore, Alabama.
Immediate opening for first class man
who can do some announcing. Wire
or phone WDOR, Sturgeon Bay, Wis-
consin.
Engineer with first class license. First
opening in five years. Top organiza-
tion, best equipment. Every employee
benefit including retirement plan. TV
applicant. Contact Chief engineer,
WENY, Elmira, New York.
Transmitter operator wanted immedi-
ately for 1000 watt directional. Contact
WGSM, Huntington, Long Island, New
York.
Michigan station has immediate open-
ing for first class engineer. No an-
nouncing required. Annual bonus and
paid vacation time. Send complete
qualifications to Chief Engineer, WHFB,
Benton Harbor, Michigan.
Engineer-announcer. Starting salary
$70.00 per week WIRB, Enterprise, Ala-
bama.
Immediately; experienced combination
man. Air work important. Salary ex-
cellent. Send recording. Contact Man-
ager, WITZ, Jasper, Indiana.
Production-Programming, other*
Manager. Network and independe
experience. Good salesman, announci
First class license. Employed, ava
able 30 days. Prefer city over 30,OH
ponulation. Box 416P, BROADCAS'j
ING . TELECASTING.
Manager. Prefer local midwestern stj
tion with or without network. Twentj
three years of experience in all phase!
Proven managerial record. Desire pel
manency on salary and profit-shariil
basis. All opportunities considered
Box 477P, BROADCASTING . TELlI
CASTING.
Manager-chief engineer wishes contai;
with persons building or buying statioM
Can buy interest in station. Broadr
casting experience of 26 years. Refer
ences exchanged. Box 509P, BROAIli
CASTING . TELECASTING.
Young (35), aggressive man, thorough |i
familiar with all phases of successfi
radio, program and saleswise, plus ai :«t
counting and business background seel Jr.
step up to general managership. Be *
1366, Norfolk, Virginia.
Salesmen
Sales consultant available in Washin
ton area. Free lance or salary; limit
number select clientele. Fifteen yea
broadcasting background; two yea
government. Box 501P, BROADCAS1
ING . TELECASTING.
Experienced salesman available July 1
Have had radio sales experience. Tw
years account executive with Chicag
agency. Able to invest. Under 3
college graduate, single veteran wit
car, willing to travel. Box 5101 mil
BROADCASTING . TELECASTING.
Announcers
Qualified staff announcer with terrifffans
sports delivery wants opportunity
learn play-by-play. College man, rdtefei
dio school graduate, one year exper Is
~ BROADCASTING
Hillbilly DJ. Single 26 years. Old rad icea
school graduate. One and one-ha h
years experience as staff announce KM
want change to hillbilly DJ. Play vie «
lin; can MC hillbilly group. Presei „
employer will recommend. Prefer sout|Tl
Capable announcer with year's exper*n,fr
ence. Veteran, single. Prefers uppelaji
midwest. Write Box 422P. BHOA
CASTING . TELECASTING.
Experienced hillbiUy DJ, guitarist, 2i
single, clean living, control man, futurl
engineer. Want better opportunitieApo
presently employed. Box 423P, BROAD
CASTING . TELECASTING.
Versatile announcer. Single, exeellerl
references. Available immediately. Pref
fer south. Box 431P, BROADCASTIN0
. TELECASTING. 1
Announcer, first phone. School trainecf
Desires combo job southwest. Goal
experience. Veteran, single. Box 479H
BROADCASTING . TELECASTING.
For a treat instead of the usual cruel
treatment, listen to my audition record]
Announcer with 3 years experience
music, news and sports. Box 480P|
BROADCASTING . TELECASTING.
Announcer, better than average. Firs
class license. Three years experience
29, married. University graduate. Wes
only. Available August. Aspirations;
settle down, be happv. Box 48U
BROADCASTING . TELECASTING
Good staff, news, DJ, console. Cartoon
ist and actor. Presently employed, l1
years experience. Married, drafltfij"
Prefer midwest. Box 488P Ty
TELECASTING. L],
BROADCASTING
Dependable, capable, six years an
nouncing, engineering, selling experi
ence — now chief. Desires permanen
position with future. Box 490Pr
BROADCASTING . TELECASTING.
Commercial manager who is self
starter. Has steady six-figure annua
personal sales record; ability to traiJ
staff; spark entire organization witl|
sound ideas. Eleven years presen
position. Box 512P. BROADCAST
ING . TELECASTING.
cperieced announcer, 24, single, draft
empt. Five years as DJ, newscaster,
C. Currently employed. Box 495P,
B j tOADCASTING . TELECASTING.
pnsii
Situations Wanted (Cont'd)
' ' inouncer with first class license. Two
1 ars experience. Wants position in the
st or southeast. Tops in news and
T. Box 498P, BROADCASTING •
RECASTING.
ce
announcer with thorough experi-
ue, major markets. Emphasis on
ws. Seeks spot with solid station
ering good future. Box 500P,
ROADCASTING . TELECASTING.
p hillbilly man desires change. Have
iginality, humor, personal touch to
mmon folk, showmanship, good
lib and can build and maintain good
jfj"Jljhting. Am wide awake with keen,
sdjfj 'pesh approach. Play and know hill-
billy music and can work personals,
ooking for opportunity, freedom to
Kpress, responsibility. Good educa-
six years mike work. Have wait-
g list on present shows. Draft exempt
id, fellows, please state all first con-
ct. Box 503P, BROADCASTING .
g";' 'lELECASTING.
BOA] l Dmpetent staff announcer; board and
1 phases; DJ and news; 11 years ex-
rience; married. Write or wire Phil
rl nith, 620 W. Broadway, Somerset,
fc enna.
allege graduate with LLB wants staff
'■J! cperience. TV actor on Studio One,
¥ ux Video. Trained singer. Legal ex-
;rience. Draft exempt. $75.00 week
inimum. Apartment 8C, 1192 Park
venue, New York City.
ngineer, experienced, single, 26, vet-
an. Prefer southern New York, Penn-
lvania but will travel. Available Sep-
mber 1. Box 435P, BROADCASTING
TELECASTING.
Technical
hief engineer with 12 years experi-
:e in construction and maintenance
250 to 5000 watt AM-FM transmitting
3';buipment. Also on all types studio
id recording equipment. Married, 35,
0 mily. Permanent position desired,
ill locate anywhere. References and
terview furnished. Available im-
ediately. Box 475P, BROADCAST-
<TG . TELECASTING.
teniili ransmitter engineer wishes to relocate
upstate New York. Union station
ef erred. At present working combo,
ox 497P, BROADCASTING . TELE-
TNG ( ^.STING.
lgineer with first phone, inexperi-
radilbjiced. Five years in radio. Prefer
idwest. Available August. Box 498P,
lunje sfeOADC ASTING . TELECASTING.
rst phone. Transmitter posititon.
mile radius of San Francisco.
,„ Je Cook, age 35. 190 Magnolia Ave.,
§11 illbrae, California. Phone OXford
■ ycie
cperienced transmitter operator
'ailable. Requirements? Lewis Sher-
ck, General Delivery, Denver, Colo-
do.
roduction-Programming, Others
opywriter. Efficient, ambitious, ex-
rienced. Salary secondary to oppor-
mity. -For details write Miss Box417P,
ROADCASTING . TELECASTING.
i ews director available immediately,
jap local news reporting, special events,
bcumentaries. Box 472P, BROAD-
-ASTING . TELECASTING.
rsatile girl. Radio and TV. Box
~ BROADCASTING . TELECAST-
1G.
-rogram director who came up the
'ird way by advancing from one staff
osition to another. It's habit to pro-
5ice selling ideas for sales departm-
ent; to hold and increase audience.
:»x 511P, BROADCASTING • TELE-
CASTING.
Television
Technical
9raj|t,icent SRT graduate desiring position
4(jfl TV station as studio technician,
jfi, ! aowledge of TV servicing. Some
^-riowledge of film and movie cameras.
® ;teran, age 28, photos on request.
Pf ncent Testa, 32-32 84th St., Jackson
SB ;ights, N. Y.
(ft I Production-Programming, others
*i ichelor of Science in Radio-Television
\ m midwestern university desires to
';,;.!• »rn television production working
d th experienced people. Draft exempt,
ij-ork anywhere, any task. Full par-
J ulars upon request. Box 494P,
IOADCASTING • TELECASTING.
Situations Wanted (Cont'd)
TV newsreel pioneer is looking for
major connection market. Compre-
hensive background includes five years
TV camera work with leading TV
network station. Also supervise all
phases of producing TV news show.
Have run several awards in TV field.
Excellent references from industry ty-
coons. Try Box 504P, BROADCAST-
ING • TELECASTING.
BA Degree in Motion Picture and Tele-
vision Production. Presently employed.
Four years experience film negative
cutter. Desire opportunity anywhere.
Veteran. Resume on request. Hal
Bernard, 560 Eastern Parkway, Brook-
lyn 25, New York. Telephone HYacinth
3-0081.
For Sale
Stations
Midwest station, 500 watts. Good dial
position. Agricultural area. $52,500.
Terms possible. Box 473P, BROAD-
CASTING . TELECASTING.
Camden, New Jersey successful kilo-
watt daytimer. 3V2 percent interest.
Best offer. Box 478P, BROADCAST-
ING . TELECASTING.
250 watt daytime. Only station in
growing Texas agricultural market.
Earns $12,000. Price $31,500. One half
down. Replies confidential. No brokers
Write Box 493P, BROADCASTING .
TELECASTING.
West coast FM now on air. Ideally
situated for regular or special service
broadcasting. Box 508P, BROADCAST-
ING . TELECASTING.
Western stations. Independents, affi-
liates. All prices. Jack L. Stoll and
Associates, 4958 Melrose Avenue, Los
Angeles 29, California.
Equipment, etc.
Two new GE 3 kw FM amplifiers; one
GE 250 watt exciter. All export packed.
Very reasonable. Box 384F, BROAD-
CASTING . TELECASTING.
Two Radio Music VL-1D vertical pickup
assemblies complete with spare head.
Never been used, Brush BK-403 tape
recorder Lingo antenna 194' 9" com-
plete with guys, lighting equipment,
and tuning unit. Box 448P, BROAD-
CASTING . TELECASTING.
Collins model 20-C one kilowatt AM
broadcast transmitter, completely re-
conditioned and fully guaranteed. Box
487P, BROADCASTING • TELECAST-
ING^
Gates 250 watt FM transmitter.
Slightly used in New York area. First
$825 check takes it from Box 499P,
BROADCASTING . TELECASTING.
Radio transmitting towers (2)— 152'
high self-supporting — Mfd. by Dominion
Bridge Company. Suitable for FM-TV,
taxi radio, police, utility services, etc.
Ready for shipment. Contact Radio
Station CFCY, Charlottetown, P.E.I.,
Canada.
Complete one kilowatt station equip-
ment priced for immediate sale. RCA
equipment in service less than four
years. Also complete directional array
with four Wincharger towers, coax line
and phasing equipment. KROC, Roches-
ter, Minnesota.
One 640AA condenser microphone and
RA-1095 amplifier equipped with plug,
cable and suspension ring-$350.00. WJR,
Detroit.
RCA 308A field intensity meter with
portable power supply ex con recali-
brated. Very reasonable. Ray Oster-
busch & Son, Wheaton, Illinois.
Model Y Presto recorder with IC head.
Complete $335. Stamford, 5641 Ken-
more Ave., Chicago.
Wanted to Buy
Stations
Ready to sell? Returning to east to in-
spect for purchase small station in
Middle-Atlantic states. Interested in
medium sized, non-metropolitan mar-
ket. Will pay cash. Not broker. You
will be contacted personally by pur-
chaser. Box 414P, BROADCASTING •
TELECASTING.
Want to buy station in medium or
small market. Coastal state preferred.
No brokers. Box 491P, BROADCAST-
ING . TELECASTING.
Is there a profitable station for sale,
preferably in the southwest? One with
TV available? Tell the details, in con-
fidence, to Box 506P, BROADCAST-
ING . TELECASTING.
IROADCASTING • Telecasting
Wanted to Buy (Cont'd)
Equipment, etc.
REL model 646-B FM receiver. Also
one GE 250 watt FM transmitter, Model
BT-l-B. Box 389P, BROADCASTING •
TELECASTING.
250 watt transmitter. Must be in good
shape. Give complete details and price
to Box 476P, BROADCASTING . TELE-
CASTING.
Help Wanted
Technical
Operating engineers wanted for defense rddio
project. Four station chief engineers, four
i -miter supervisors, four receiver super-
visors, 16 transmitter operators, 16 receiver
operators. Radio telegraph, radio telephone
or advanced amateur license desired but not
necessary. Salary. $6,000 to $9,000. per diem,
travel expenses. E. C. Page, Consulting Radio
Engineers, 600 Bond Building, Washington,
D. C.
For Sale
Equipment, etc.
5 KW TRANSMITTER
WESTERN ELECTRIC
High dependability — off the air only
89 minutes in past year. High sta-
bility— never more than 3 cycles off.
Includes tubes worth $2,230, most
brand new. Complete operating rec-
ords available. For engineer's opin-
ion, see George Lohnes, Munsey
Building, Washington, D. C. Will
take good 250 watt transmitter as
part payment. Send your offer or re-
quest for more facts to Joe Close,
WKNE, Keene, New Hampshire.
Schools
FIRST PHONE IN 6 WEEKS
Residence and correspondence
it necessitates
GRANTHAM RADIO LICENSE SCHOOL
Employment Service
EXECUTIVE PLACEMENT SERVICE
for competent managers, com-
mercial managers, program
directors, chief engineers,
disc jockeys. Reliable, confi-
dential, nation-wide service.
Send for full information today.
Howard S. Frazier
TV & Radio Management Consultants
728 Bond Bldg., Washington 5, D. C.
TEXAS CITY FIRE
KTSA Airs Full Coverage
JOHN RASCO, newsman of KTSA
San Antonio, was credited with an
outstanding performance in cover-
ing a fire at Corpus Christi, Tex.
In all, KTSA reported the fire
with some 12 hours of recordings.
KTSA claims to have "even scooped
the Corpus Christi stations on this
one."
After having aired two telephone
interviews with police workers and
Corpus Christi radio newsmen, Mr.
Rasco was dispatched to the Gulf
city, 150 miles south. KTSA re-
mained on the air to take Mr. Ras-
co's reports from the scene. Both
that night and the following day,
Mr. Rasco brought KTSA listeners
practically every tense episode.
A total of 11 live broadcasts were
aired by KTSA during the fire
fighting. In addition, follow-up fea-
tures and news developments were
broadcast.
Mr. Rasco (extreme left) inter-
viewing fire workers.
Ad Council Appoints
ADVERTISING COUNCIL has
announced that Kenyon & Eck-
hardt, New York, will serve as the
volunteer agency next fall for the
council's new "Engineers Wanted
Campaign," to be headed by George
T. C. Fry, K&E vice president.
Staff for the campaign to encou-
rage high school students to train
for engineering careers will include
Chester H. Lang, General Electric
Co. vice president in charge of
public relations, who will act as
volunteer coordinator, and Grant
Harper serving as the council's ac-
count executive on the project.
Wanted to Buy:
Profitable Radio Station
One with TV available. Preferably in the southwest.
Answer giving complete details in confidence. Write
or wire:
Box 505P, BROADCASTING • TELECASTING
June 23, 1952 • Page 93
CITY NEWS COVERAGE
Municipal Officials Urged to Cooperate
LOCAL radio stations and munici-
pal governments would greatly im-
prove their services to the public
if they banded together in a closer
working relationship and took ad-
vantage of radio's effectiveness as
a news and public relations tool.
These thoughts were raised by
Rex Howell, president of KFXJ
Grand Junction, Col., at a confer-
ence of mayors and city councilmen
in that city June 12. The session
was devoted to a discussion of pub-
lic information problems. Mr.
Howell stressed the role of radio
in news coverage and emergencies,
and emphasized the growing threats
of censorship.
Scoring the belief of a "surpris-
ing number of people" that radio
is exclusively an entertainment
service, Mr. Howell said that local
stations "need some help from the
city in order to adequately cover
the news of interest." He noted
that many news sources are by-
passed "simply because there is not
a strong liaison between the city
hall and the station."
Mr. Howell ascribed a tendency
to ignore radio on news tips to lack
of a central source from which it
can get necessary information on
all city activities. He pledged sup-
port of the Colorado Broadcasters
Assn., of which he is past presi-
dent, behind a move for the crea-
tion of a liaison committee to help
coordinate maximum use of the
medium.
"In spite of the seeming apathy
toward radio coverage of the day
to day news of municipal govern-
ment, there seems to be ready
recognition of radio's importance
in time of emergency," Mr. Howell
observed. He cited examples in-
volving fire, explosions and other
tragedies.
The KFXJ president also em-
phasized current incidents in some
Colorado cities whereby broad-
casters have been barred from
court rooms and council cham-
bers. Such censorship has been
based on "mistaken notions" in
most instances and broadcasters
"are most willing to cooperate
thoroughly" on proper broadcast
safeguards, he added. Mr. Howell
suggested a committee, represent-
ing the council, to assist the station
in preparation of the final broad-
cast production.
"Modern methods of recording
make possible a completely unin-
hibited discussion, with objection-
able sections removed from the
final broadcast," Mr. Howell ex-
plained, referring to editing tech-
niques.
SCHOOL RADIO
Theme of U. of III. Seminar
SEMINAR on "Public School
Broadcasting" was begun June 15
and will continue through "Wednes-
day at the U. of Illinois' Allerton
Park. Representatives of 21 school
systems were expected to attend.
Problems to be considered are
the place of broadcasting in the
public school curriculum, the nature
of public school broadcasting, the
validity of the use of broadcasting
as an aid to instruction, the goal
educational broadcasting can rea-
sonably be expected to reach, and
the distinctive responsibility and
opportunities of public school
broadcasting.
Raccoflfra Fede'
RICHARD E. O'DEA, presi-
dent of WOV New York,
English and Italian-language
independent, last week was
granted a special audience
with Pope Pius XII during
which Mr. O'Dea presented
His Holiness with a check for
$1,737.10 to be used toward
reconstruction of Italian
churches and religious prop-
erties. Entire sum was con-
tributed to WOV's "Raccolta
Fede" (Faith Fund) by sta-
tion listeners and was offered
to the Pope in their name.
Small Marktt
Calif. Independent
S20.000.00
250 watt julltime station pro-
viding only radio facility in
area. Far removed from TV.
Ideal for owner-operator.
Southwest
Network Affiliate
S40.000.00
250 watt fulltime, combined
operation in an attractive small
market. Now operating under
absentee ownership. Liberal
financing.
Appraisals • Negotiations • Financing
BLACKBURN-HAMILTON COMPANY
RADIO STATION AND NEWSPAPER BROKERS
WASHINGTON, D. C.
James TV. Blackburn
Washington Bldg.
Sterling 4341-2
Ray V. Hamilton
Tribune Tower
Delaware 7-2755-6
SAN FRANCISCO
Lester M. Smith
235 Montgomery St.
Exbrook 2-5672
NEWLY-FORMED six-station Texas Coast Network's officers indicate poiiKjj
of covsrage on map. L to r are Gould Beech, KSOX Harlingsn, TCN pub *
relations director; A. C. Lloyd Jr., KBKI Alice, secretary; Bill Burks, KV
Victoria, vice president; Bill Bennett, KTHT Houston, director of sales;
Hofheinz, KTHT Houston, president; Ben F. Blackmon Jr., KUNO CorpKJ
Christi, vice president, and Vernon Townsend, KIOX Bay City, treasur II1-
r 'i
'VOICE' PULL
ment are common practices in
Soviet satellite area. Owners
under constant scrutiny.
• The communists have taken
Listemersraip Mounting
DESPITE "gag" laws enacted in
many Soviet satellite countries,
radio listening behind the Iron
Curtain has mounted steadily and
mail pull of the State Dept.'s
Voice of America has jumped
three-fold in the past three years,
with a daily average of 1,000 let-
ters.
This estimate is given by How-
land H. Sargeant, assistant sec-
retary for public affairs, in a cur-
rent report on the State Dept.'s
international information program.
"Radio ... is our primary means
of hammering holes through the
Iron Curtain to carry messages of
truth to those peoples," Secretary
Sargeant emphasized.
The report made these signifi-
cant points:
• Reception is about 25% inside
Moscow and Leningrad and between
75% and 80% in many outlying areas.
• About 98% of radio listeners in
western Berlin are regular VOA listen-
ers and 9 out of every 10 listeners in
the Soviet zone of Germany are
Voice fans. Listenership in the TJ. S.
zone has increased from four to six
million.
• Listeners caught "warmongering"
are subject to imprisonment in Czech-
oslovakia and other satellite countries
under "defense of peace" laws. This
would apply to listeners caught repeat-
ing what they hear over VOA or BBC.
• Licensing and tax levying of all
persons in possession of radio equip-
turning off electric power in so) ,ro
towns and villages during hours
American broadcasts are comi
through.
• A great percentage of Sov
officers in eastern Germany listen
the Voice.
MEAT STRIKE DISPUTE
Aired by WTAM, WNBK {T N
COMMENDATION went to Haml
ton Shea, general manager
NBC's WTAM and WNBK (T
Cleveland last week from the ci
council for "noteworthy interest
public affairs" during a strike
1,000 butchers in some 300 coi
munity meat shops.
Mr. Shea had persuaded May in
Thomas A. Burke, International;
Meatcutters, AFL Vice Preside
Harry Poole and Food Indust
Committee Chairman Howard En
lish to meet at the studios for
simulcast airing grievances on bo
sides. After the discussion tJC
principals agreed to further discu
sion which after six hours settlijPria
the strike.
SIGNALIZING the tenth anniversa
of its weekly ACI survey of songs mo lent
heard on the air, the office of resear *
has released a list of the top t<
tunes of each year 1942 to 1951, bas filet
on the number of station broadcas
each received.
Employment Agency
Employment Agency
STATIONS
Although we are slow in meeting the heavy demand for combina-
tion men it is more and more possible for us to meet your needs
in such fields as: — Management, Sales, Production, Announcing,
and Straight Engineering.
COMBINATION ANNOUNCER-ENGINEERS;
Seeking to relocate? Write to us for Application Forms. Many
choice openings in your field. Our fee — ONLY one week's salary.
NO OTHER CHARGES.
17 East 48th Street, New York 17, New York
PL 5-1127 E. C. Lobdell, Licensee
Page 94 • June 23, 1952
BROADCASTING • Telecast!
:
{Docket Actions . . .
INITIAL DECISIONS
I WKEY Covington, Va.— Earl M. Key.
pec Hearing Examiner Hugh B.
IHutchison issued initial decision look-
ling toward grant of application for CP
Ito change transmitter location and
make changes in antenna; engineering
conditions. (WKEY on 1340 kc with 250
|w fulltime.) Decision June 17.
I KURV Edinburg, Tex. — James Cullen
rLooney. FCC Hearing Examiner James
D. Cunningham issued initial decision
looking toward denial of application
for CP to change from 250 w D to 1
ikw D, 250 w N, DA, on 710 kc. Decision
June 17.
Non-Docket Actions . . .
AM GRANT
Blackwell, Okla. — Star Bcstg. Co.
■Granted 1580 kc, 250 w daytime; en-
1 gineering condition. Estimated con-
pyf>t)i struction cost $14,870. Principals in-
clude President A. C. Reid (93%%),
contractor; Vice President Randall L.
McCarroll (3%%), formerly general
manager of KMMO Marshall, Mo., and
Secretary - Treasurer W. J. Britton
(3%%), on staif of Arkansas Poly-
technic College. Granted June 19.
FM GRANTS
McComb, Miss. — Southwestern Bcstg.
Co. of Mississini. Granted 100.1 mc
(Ch. 261), ERP 270 w; antenna height
above average terrain 178 ft., above
ground 223 ft.; engineering conditions.
Estimated construction cost $2,575, first
year orierating cost $5,000, revenue
$7,500. Applicant is licensee of WAPF
McComb. Granted June 19.
Duluth, Minn. — Head of the Lakes
Bcstg. Co. Granted 92.3 mc (Ch. 222),
ERP 64 kw; antenna height above aver-
age terrain 750 ft. Applicant is licensee
of WEBC Duluth. Granted June 19.
df^New Applications . . .
AM APPLICATIONS
Ul"T Lebanon, Ky. — Lebanon-Springfield
Bcstg. Co., 1470 kc, 1 kw daytime.
1 1 Estimated construction cost $14,620,
first year operating cost $28,800, revenue
i $36,000. Equal partners are Charles R.
I Shuffett, announcer for WKLX Lexing-
ton, Ky., and Clarence H. Hulse Jr.,
chief engineer for WKAY Glasgow, Ky.
fj JjFiled June 17.
j Indianola, Miss. — W. W. Chapman,
J 900 kc, 250 w daytime. Estimated con-
llawstruction cost $12,475, first year operat-
j ing cost $36,000, revenue $46,000. Mr.
Chapman is manager and 50% owner
l of Indianola Enterprise and owner of
UjjjASunfJoioer Tocsin. Filed June 18.
I'dElft! FM APPLICATION
S Ml Clemson, S. C. — Clemson Bcstg. Co.,
, I 105.3 mc (Ch. 287), ERP 53.4 kw.; an-
onKJ"tenna height above average terrain 376
on lift., above ground 354 ft. Estimated
| construction cost $35,400, first year
alaUf operating cost $50,000, revenue $60,000.
Principals include: President S. Haskel
I Lusk (25%), president and 80% stock-
| solder of Pendleton Lumber Co.; Vice
I President, Secretary and Treasurer
John W. Gillespie (25%), chemist at
; Clemson A & M College; Vice Presi-
„.J,ient Charles V. Boyd (25%), an-
| louncer-salesman at WSNW Seneca,
rc!iIf3. C, and Vice President Fred C.
5healy (25%), salesman at WSNW.
:1 JiFiled June 11.
TRANSFER REQUESTS
WCUE Akron, Ohio— Transfer of
regative control from Akron Bcstg. Co.
;o Herberich-Hall-Harter Co. through
;ale of 50% interest (held by George
5. Stroupe and Dorothy P. Stroupe,
lusband and wife) for $30,000. Trans-
eree deals in mortgage loans and real
sstate. Principals in transferee are
'resident Walter Herberich (2.91%),
/ice President Alfred Herberich
12.5%), Vice President Charles G.
lerberich (27.76%), J. D. Crawfis
15.48%), Mary Herberich (22.63%)
ind eight others with minority interest.
KWKH-AM-FM Shreveport, La.—
Transfer of control from Times Pub.
Co. to William H. Bronson, voting
rustee, to replace John D. Ewing,
president of KWKH, former voting
rustee now deceased. No monetary
onsideration.
SALESMAN WANTED J
Leading radio station rep- J
resentative. Send full de- *
tails with photo. '
BOX 513P, J
BROADCASTING • TELECASTING f
fCC roundup
New Grants, Transfers, Changes, Applications
FCC Actions
(Continued from page 90)
June 19 Applications . . .
ACCEPTED FOR FILING
Extension of Completion Date
WILD Birmingham, Ala.— Mod. CP
■»■»■» which authorized change in power and
. frequency for extension of completion
DOX SCOTG SUMMARY THROUGH JUNE 19 ^wqam-fm Miami-Mod. CP which
ww*»«w authorized changes in existing FM for
Appls. In extension of completion date.
On Air Licensed CPs Pending Hearing WRCM (FM) New Orleans— Mod. CP
AM Stations 2,352 2,332 86 328 211 which replaced expired CP which au-
FM Stations 634 582 70 11 8 thorized new FM for extension of corn-
TV Stations 108 97 11 622 7 pletion date.
KOMA-FM Oklahoma City— Mod. CP
(Also see Actions of the FCC, page 90.) which authorized new FM for exten-
sion of completion date.
AM— 1550 kc
KEAR San Mateo, Calif.— CP to in-
crease power from 1 to 10 kw and
change from DA-N to DA-DN.
Change ERP
WNOW-FM York, Pa.— CP to change
ERP from 13 to 16.74 kw; ant. height
above average terrain from 500 to 450
ft.; overall height above ground from
208 ft. to 199 ft. 10 inches.
Renewal of license
WPTZ-TV Philadelphia— Requests re-
newal of license AMENDED to change
name of applicant to Philco Corp.
TENDERED FOR FILING
AM— 1230 kc
WSBB New Smyrna Beach, Fla.—
Mod. license to increase power from
100 to 250 w.
TRANSFER REQUESTS
KCSB San Bernardino, Calif.— As-
signment of license from Essie Binkley
West to F. P. D'Angelo for $50,000. Mr.
D'Angelo is owner of F. P. D'Angelo
Adv. Agency, North Hollywood, Calif.
KVEC San Luis Obispo, Calif.— As-
signment of license from Christina M.
Jacobson to herself and Leslie H.
Hacker, new partnership tr/as The
Valley Electric Co. Mr. Hacker will
have % interest, for which he pays
$25,000, and Mrs. Jacobson will have
% interest. Mr. Hacker has been gen-
eral manager of KVEC since 1937 and
is former licensee of KPRL Paso
Robles, Calif.
WIVY Jacksonville, Fla.— Assignment
of license from WIVY Inc. to Edward
J. Oberle. Mr. Oberle is sole stock-
holder and assignment is from corpora-
tion to sole proprietorship. No actual
change of ownership or control; no
monetary consideration.
WJCM Sebring, Fla. — Assignment of
license from The Highlands Bcstg. Co.
to Clearfield Bcstrs. Inc. for $37,000.
Assignee is licensee of WCPA Clear-
field, Pa., WAKU Latrobe, Pa., and
publisher of Clearfield (Pa.) Progress.
WWXL Peoria, 111.— Assignment of
license from William H. Young, trustee
in bankruptcy, to Hilltorj Bcstg. Co. for
$17,050 cash to liquidate bankruptcy
estate. Principals in assignee include
President Hugh R. Norman (50%),
president and majority stockholder of
KSTT Davenport, Iowa; Secretary-
Treasurer Walter F. Kean (50%), con-
sulting radio engineer, Riverside, 111.,
and Vice President E. C. Schocde,
partner with his father in Rock Island,
111., law firm.
WLCS Baton Rouge, La.— Transfer of
control from A. M. Cadwell and Willis
B. Nelson, co-administrators of estate
of Harry R. Nelson, deceased, to Lewis
Gottlieb and Roland C. Kizer through
sale of about 35% of stock for $46,580.
Mr. Kizer is senior partner in Baton
Rouge law firm of Kizer, Heaton &
Craig. Mr. Gottlieb is owner and man-
ager of Standard Motor Car Co., Baton
Rouge.
WIHL Hammond, La. — Assignment of
license from Sidney S. Rosenblum and
Forrest E. Curnutt, partnershiD d/b as
WIHL Bcstg. Co., to Mr. Ro'senblum
through his ourchase of Mr. Curnutt's
% interest for $10,000 cash.
KMLB Monroe, La.— Involuntary ac-
quisition of control bv Melba Liner
Gaston, individually and as adminis-
tratrix of estate of J. C. Liner, de-
ceased. Melba Liner Gaston now holds
4,990 shares of stock out of 10,000 shares;
after transfer she will hold 7,500 shares.
J. C. Liner III holds 2,500 shares. No
monetary consideration.
KTHS Hot Springs, Ark.— Transfer of
control from John D. Ewing, voting
trustee, to William H. Bronson, voting
trustee, due to death of Mr. Ewing. No
monetary consideration.
WLDM Detroit, Mich.— Transfer of
control from old Dartnership of Ellis C.
Thompson, Harold I. Tanner and John
A. Ross to new partnership consisting
only of Messrs. Tanner and Ross
through sale to them by Mr. Thompson
of his % interest for $18,000. Mr.
Tanner will become general manager,
retaining his present title and respon-
sibility of program director. Mr. Ross
will continue to serve as comptroller.
WSHB Stillwater, Minn.— Transfer of
control from William F. Johns Jr. and
Penrose H. Johns d/b as St. Croix
Bcstg. Co., a partnership, to St. Croix
Bcstg. Co., a corporation. William F.
Johns Jr. will continue to hold 95% in-
terest and Penrose H. Johns will con-
tinue to hold 5% interest. Change from
partnership to corporation only; no
actual change of ownership or control.
No monetary consideration.
WBRM Marion, N. C— Transfer of
control Lake City Bcstg. Corp. through
sale of 21 shares of stock (10.4%) from
Mrs. Bessie P. Hunt to W. P. Erwin
(who now already holds 39.9%) for
$2,100. After transfer Mr. Erwin will
have 102 shares of stock (50.2%).
KGW-AM-FM Portland, Ore.— Trans-
fer of control from Donald E. New-
house to Samuel I. Newhouse Jr.
through transfer of 233% shares of
stock (out of 700 shares) for $116,666.67.
Samuel I. Newhouse Jr. now already
holds 233% shares and after transfer
will hold 466% shares.
KVOZ Laredo, Tex.— Assignment of
license from E. J. Harpole and W. J.
Harpole, d/b as Uvalde Bcstrs., a part-
nership, to Border Bcstrs. Inc., a cor-
poration controlled by them. No actual
change of ownership or control; no
monetary consideration.
WRJN-AM-FM Racine, Wis.— Trans-
fer of control from First National Bank
& Trust Co. of Racine, as executors
under will of Frank R. Starbuck, de-
ceased, and Harry R. LePoidevin, to
The Journal-Times Co., through trans-
fer of 197 shares of stock out of 200
shares for $157,600. Transfer will pro-
duce no new elements of control but
will recognize interest of the Starbuck
family in its control of The Journal-
Times Co. and the Racine Bcstg. Corp.,
WRJN-AM-FM licensee.
PHILCO SALES
AH Time Record Seen
PREDICTION that "Philco Corp.
. . . will celebrate the 60th anni-
versary of the founding- of the com-
pany by setting an all-time sales
record ... in 1952," was made by
William Balderston, president of
the company.
Mr. Balderston spoke before the
Philco Distributing Organization
at a June 20-21 meeting at the
Waldorf-Astoria, N. Y. Previous
sales record was $335,318,054 in
1950. Occasion of the meeting was
announcement of the new 1953 ra-
dio-TV line.
Mr. Balderston said "there will
be 40 million TV sets in use within
the next four or five yeal-s and that
television continues to be the great-
June 19 Decisions . . .
BY COMMISSION EN BANC
Designated for Hearing
KTRM Beaumont, Tex. — Designated
for hearing application for extension
of time to complete construction under
CP to determine action taken and ac-
complishments, if any, in furthering
construction of station under CP, as
modified.
KJCF Festus, Mo. and Cecil W.
Roberts, Chester, 111.— Designated for
hearing in consolidated proceeding ap-
plication to change facilities from 1010
kq 250 w D to 1450 kc 250 w unl., and
application of Roberts for new station
to operate on 1450 kc 250 w unl.; made
WPAD Paducah, Ky., a party to pro-
ceeding with respect to Chester, 111.
application only, and WIL St. Louis,
Mo., a party with respect to the Festus,
Mo. application only.
Request Denied
WBUD Morrisville, Pa. — Denied re-
quest for permission to originate less
than majority of programs from main
studios located in Morrisville pending
final decision on application for mod.
CP to change trans, location to Tren-
ton, N. J.
est of all growth industries." The
speaker pointed out that over 10
million small screen TV sets will
soon be obsolete. This will make the
replacement market a substantial
factor in the growth of the indus-
try, he added.
Another BMI "Pin Vp" Hit-Published by Pemora
CUBAN NIGHTINGALE
(Sum Sun Babae)
On Records: Mitch Miller— Col.; Tutti Cama-
ratta-Dec.; Tropicana Boys-Vic; T»o Yara-
Vic; Sonora Matancera— Seeco ; Billy "J/".
Roost: DeCastro Sisters-Tito P«ente-T,co; T.to
Rodriguez— Tico; Ralph Font SMC
Non-exclusively licensed by BMI
SROADCASTING • Telecasting June 23, 1952 • Page 95
WDAF-AM-TV
NEW $1.5 million plant housing
opened formally Monday, giving the
and improved equipment.
Dwarfing the original TV station
home adds 21,000 square feet to the
original 7,000. It is designed to
anticipate needs of the stations for
years to come.
WDAF is being transferred from
present quarters in the Kansas
City Star building on a piecemeal
basis. The new center, completely
modern in conception, is located
at 31st and Summit Sts.
Leading local and national fig-
ures participated in the formal
ceremony, among them N i 1 e s
Trammell, NBC board chairman;
Roy A. Roberts, publisher of the
Star; Dean Fitzer, managing di-
rector of the radio and TV stations,
and Ed Sullivan, m.c. of CBS Tele-
vision's Toast of the Town.
Mr. Roberts predicted TV will
have a revolutionary effect on
American politics, ending smoke-
filled room decisions in both par-
ties. He predicted the nation will
have "fewer whistlestop campaigns
and more television." Televised "
news conferences will become rou-
tine and accepted as part of the
political life of the nation, he
continued.
Radio Given Attention
Tracing the growth of WDAF-
TV from a garage plant servicing
a few thousand sets, he said the
service area is nearing a quarter-
million sets.
Radio has been given careful at-
tention in the WDAF development,
Mr. Roberts said, adding, "Our
faith in the future of radio is
best exemplified by the fact we
have installed entirely new radio
equipment both at the transmitter
plant out in Johnson County and
in the controls in this new build-
ing."
Introducing Mr. Trammell, Mr.
Roberts recalled that WDAF was
one of the five stations that con-
stituted the first radio network.
NBC's board chairman said he be-
lieved the building was "the most
modern, best-equipped and most
$7.5 Million Plant
Formally Opened
WDAF-AM-TV Kansas City was
stations greatly expanded facilities
erected in 1949, the new radio-TV
*
efficiently arranged I have seen,
and I have seen almost all of them
in this country." He recollected
the old Nighthawks radio show and
said he hoped the quarter-century
NBC-WDAF association, pleasant
and profitable, would continue
many more decades.
Mr. Fitzer was praised by Mr.
Roberts as the guiding force in
establishing the Star in the tele-
vision and radio fields in the last
25 years. In turn, Mr. Fitzer com-
mended the work of the radio-TV
station staffs along with that of
Arthur C. Wahlstedt, first presi-
dent of the Star, and Joseph Fla-
herty, technical engineer for both
stations.
The stations were complimented
for their service to the area by
Gov. Edward F. Arn, of Kansas,
and Lt. Gov. James T. Blair Jr., of
Missouri, along with municipal
officials.
Randall Jessee, news and spe-
cial events director of the stations,
took the listening and viewing au-
diences on a tour of the new build-
ing. Mr. Sullivan praised the new
project. He produced a Kansas City
Toast of the Town Tuesdav nigM.
Other guests included Henry I.
Christal, Henry I. Christal Co.,
New York; James Thompson, of
the Christal Chicago office; John
Harrington and V. F. Righter, New
York, and Carroll Layman, Chi-
cago, all of Harrington-Righter-
Parsons; and Sol Taishoff, editor
and publisher of Broadcasting •
Telecasting.
WDAF-TV's original 18 x 20-foot
studio will be used for interviews
and similar programs, with major
productions being staged in the
new 40 x 60 studio. Smaller studios
are available. The second floor of
the center is devoted to radio with
the main studio 30 x 40 feet, sup-
plemented by 20 x 30 and 10 x 16
studios.
Back of the building is the 724-
FRONT VIEW of WDAF's new TV-Radio Center, representing
$1,500,000 investment in plant and structure alone.
iboL
foot tower. The main building is
of contemporary design featuring
metal, stone, crystal and light
color tones. The two-story stair
tower has an exterior trim of
polished dark red marble, furnish-
ing background for two-foot cast
aluminum call letters. The free-
standing stairway seems to float
but actually is supported by hidden
steel beams.
The center was designed by
Everett L. Peterson, architect, and
built by Winn-Senter Construction
Co.
NEWSPRINT MEET
Increased Output Weighed
NEWSPRINT problems were aired
before the National Production
Authority last Wednesday, emphas-
ing high investment and production
costs, but with relatively low re-
turns.
Conference was called by the
agency's Pulp, Paper and Paper-
board Div. to explore the question
of increasing newsprint output in
the U. S. by using wood as a basic
raw material. Newsprint has been
under steady scrutiny in various
committee quarters on Capitol Hill
in view of skyrocketing prices and
possible effects on national and
local advertising budgets.
NPA indicated a possible inquiry
into the feasibility of installing
new facilities in areas where news-
print is not now produced.
NEWS CENSORSHIP
Moody Picks Advisory Uni
SEN. BLAIR MOODY (D-Mich.)
chairman of the Senate Anti-Cen
sorship subcommittee, has ap
pointed an advisory committee o
Washington newsmen to aid him ii
his investigation of the President'
security order. Object of the inves
tigation, proposed by the forme
Washington correspondent for th
Detroit News, is to uncover
unjustified barriers by government
agencies to legitimate public infoi
mation [B»T, May 26].
Roscoe Drummond, chief of th
Washington Bureau of the Christia
Science Monitor, is chairman of th
advisory committee. Other member
are: Elmer Davis, ABC; George Cm
len, Bureau of National Affairs
Sterling F. Green, AP; Clark R. Mi]
lenhoff, Des Moines Register and Tr\
bune; John G. Norris, Washingto
Post, and James Reston, New Yor
Times.
Mr. Drummond asked all Wash*1™
ington newsmen to let the con rei
mittee know of any case in whic
a government agency has at
tempted to distort the President'
security order to suppress legit: |^
mate public information.
Members of Sen. Moody's sut
committee are Sens. A. S. Mik
Monroney (D-Okla.), John L. Mc
Clellan (D-Ark.), Andrew I
Schoeppel (R-Kan.) and Richar
FC(
31
M. Nixon (R-Calif.).
1
PRINCIPAL participants in last Monday's ceremonies dedicating the new
modern WDAF-AM-TV facilities: (I to r) Niles Trammell, NBC broad chair-
man; H. Dean Fitzer, managing director of the Kansas City Star stations;
Roy A. Roberts, president of the Star.
ARCHITECTS of the new WDAF properties: (I to r) E. Manne Russo, coi
mercial manager of WDAF-AM-TV; J. A. Flaherty, chief engineer; H. D<
Fitzer, managing director; Bill Bates, manager of WDAF-TV.
Page 96 • June 23, 1952
BROADCASTING • Telecastin
Democrats Buying Time
(Continued from page 23)
tributions— no matter how large or a $267,391 balance. During the
small — because "to reach all voters three-month period, March-June,
... we must have more radio time the national committee took in
and more TV time." $529,490 and spent $551,805, shrink-
Mr. McKinney is signing and ing funds from a previous level of
mailing out certificates to all con- $289,705.
tributors to the committee's fund. Whether this $550,000-plus sum
Plans for other media are to be re- included money expended on radio
vealed later, he added. or television was not immediately
Adhering to past procedure, the known. The breakdown covered the
Republicans are keeping mum on period immediately preceding the
plans for fall campaign time pur- kick-off of the Victory Chest radio-
chases until after the conventions TV fund.
ijext month. GOP practice is for As of the same date, the Repub-
the nominee's campaign manager lican National Committee showed a
H to select the advertising agency balance of $228,790. GOP reported
It ,and map program schedules. that it received $361,097 in con-
Preliminary forays into these tributions during the three-month
, problems have been taken by period.
"*Edward Ingle, radio-TV chairman,
Republican National Committee.
While time purchases were not
'disclosed, figures were made avail- BRIG. GEN. DAVID SA'RNOFF,
Sarnoff Honored
able which cast light on the depth RCA board chairman, was awarded
of the respective treasuries of each an honorary degree June 18 at the
national committee. They were 196th commencement exercises of
filed with the Clerk of the House the U. of Pennsylvania. Gen.
apjion Capitol Hill. Sarnoff received the degree Doctor
As of June 1, the Democrats had of Laws.
1EBR0ADCAST RIGHTS
CBS Says FCC
'Legislating'
" "FCC last week was told by CBS that in issuing its ruling on rebroadcast
;r]'rights, the Commission was placing an interpretation on Sec. 325 (a) of
bhe Communications Act that is "not justified by its clear langauge.
It is, in effect, legislating."
it The CBS petition last Monday
Iwas another in the widespread
series of protests that followed the
May 15 report and order of the
Commission that would put any
station on the carpet if it refused
permission to rebroadcast its pro-
grams to another station [B*T,
lune 16, May 19].
FCC's new rule requires a sta-
tion, when it denies a rebroadcast
request, to report the facts to FCC.
CBS noted that "while an ad-
"1 ministrative agency may, by adop-
4 tion of rules in a rule-making
oroceeding, fill in details where a
statute is in general terms and
Congress has left to the agency this
f |ask of implementation, it may not
^imend a statute or alter its pur-
I* *j3ose by the device of issuing rules
deemed by it to be desirable or
n the public interest."
The petition further held that
•ules promulgated by the FCC may
lot supersede explicit Congres-
ional language "merely on the
grounds that, in general, the busi-
less of broadcasting today is dif-
ferent from what it was when
Sec. 325 (a) was enacted."
Accordingly, CBS held, since the
TCC lacks such authority, the re-
)ort and order should be amended
)y deleting "any inference" that
such refusal by a licensee to per-
WE0K
POUGHKEEPS3E
H.D*
EVERETT McKINNEY, INC.
mit a rebroadcast would place his
license in jeopardy.
CBS also said that the reporting
requirement set forth is "incon-
sistent with declared Congressional
policy, and imposes an intolerable
burden on broadcasters." Citing
the Federal Reports Act of 1942,
the petition held that unless the
submission of such information is
essential for a "desirable and law-
ful" purpose, it should not be
sought.
CBS also pointed out that in a
great majority of cases, consent
to rebroadcast is so conditioned as
to render it useless. This referred
to the necessity to obtain clearance
of music, labor and other type of
contracts commonly entered into by
networks, a point which the FCC
mentioned in its report and order.
Among other assertions in CBS'
petition were that one station could
be given power to "harass" others
by utilization of the amendments;
the FCC has not imposed any bur-
den on the party seeking rebroad-
cast and that there is nothing to
discourage indiscriminate requests
for permission with the hope that
fear of a drastic penalty may in-
duce consent where it otherwise
might not have been given.
In its conclusion, CBS said the
report and order should be
amended to delete any inference
that a license would be jeopardized
by refusal of rebroadcast rights;
that such reporting requirement is
not essential ; FCC should postpone
effective date of the new rules
(July 1), pending further op-
portunity for comments.
5ROADCASTING • Telecasting
540 KC RULE
FCC Would Add
To AM Band
RULE-MAKING proceeding to add 540 kc to the standard (AM) band
of broadcast channels in the U. S. was proposed by FCC last week.
If adopted, the rule would permit Class II stations to be constructed
on 540 kc in a few parts of the country. The AM band now ranges
from 550 kc to 1600 kc. *
The proposal, considered in in- conference in 1932. The Canadian
dustry quarters a long-sought vie- delegation, supported by U. S.
tory for Arthur B. Church, owner broadcasters, sought the broadcast
of KMBC Kansas City, Mo., would use of 520, 530 and 540 kc in addi-
permit KMBC to prosecute its ap- tion to the present band. The U. S.
plication for 540 kc at Concordia, delegation, however, opposed this
Mo., where the station's licensee, proposal.
Midland Broadcasting Co., now Extension of the broadcast band
operates KFRM on 550 kc, day- to 540 finally was approved at the
time only, with 5 kw directional. Atlantic City conference in 1947.
KFRM duplicates KMBC programs. Comments on FCC's proposed
The rule-making proceeding was rule change are requested by July
initiated by FCC m conformity 28 ReT)lies are due 10 days there-
with the provisions of the 1947 after
Atlantic City convention, as sup- The Commission notice observed
plemented by the 1951 Geneva that 540 kc "is close to the frequen-
agreement The latter specifies cies used in other radio serviceS)
eC\b S aS the date f °r bLmg" such as the government and marine
mg the 540 kc provision into effect. services. Consequently, the action
U. S. and Canadian broadcasters announced by the Commission . . .
sought for years to extend the will have interest even beyond the
broadcast band into the more de- broadcasting field. In that con-
sirable lower frequency area just nection, it may be noted that the
above 500 kc, the international dis- marine services have been on
tress call channel. First effort was notice since 1947 that 540 kc was
at the Madrid telecommunications intended for broadcast purposes
and the Safety of Life at Sea Con-
_ _ vention, which come into force next
RadlO-TV 5ellS BeSt" November, provides higher stand-
(Continued from page 26) ards, for new l^es of auto-alarms
used on shipboard."
and devise an effective system of The latter are automatic moni.
measuring total in-home and out- tori devices wWch sound when a
of -home listening Robert E Dun- a call ig interce^ed on the 500 kc
ville, president of Crosley Broad- digtress channel<
casting Corp., told the AMA. TT , xr . . „
Under the North American Re-
Some efforts have been made to-
gional Broadcasting Agreement,
? ^tter research, Mr .Dunville 540 kc is designated as a Canadian
said, but the task ahead should
clear channel, hence its Class II
serve as a "great challenge to re- statug in the v g In 193g b
search - minded and marketing- executive agreement, the U. S. con-
minded people. ceded tQ Canada the uge of 54Q kc
Mr. Dunville asserted that a in the province of Saskatchewan,
horizontal reduction in radio rates It has been used since 1939, with
is unsound and unwarranted. Ra- full 50 kw power, by the Canadian
dio, he said, has the ability to offer Broadcasting Corp., CBK Watrous.
advertisers circulation at a low In 194g MexicQ filed formal nQ_
enough cost - per - impression to t- fa .
make it a profitable and usable . „ _„ , ~ „
medium. kc wlth 150 kw Power. XEWA San
j ' 1 1 i j • . Luis Potosi now is operating on
Conceding that radio currently is , , . ., . , . ln
in a period of readjustment, the 540 kc' but jt 13 not believed full
Crosley executive noted that the 150 kw ls used- The State Dept.
medium survived "the greatest strongly protested the Mexican ac-
watering down period that any in- tion, reportedly at the instance of
dustry had to take" from 1940 to the military which uses the con-
1950 when the number of stations tingent 410-535 mc band, but no
jumped from 814 to 2,234. That relief was obtained,
decade was one of inflation which, Midland Broadcagtm Co_ firgt
together with the advent of tele- „. , „ _ , . __ ,,
vision, led to today's state of re- ^ °f ,540 • kc at Kansa* Clty <f or
adjustment, Mr. Dunville said. KMBC) m May 1944. The apphca-
"Radio tomorrow will consist of tlon was dismissed by the Com-
a fewer number of stations and, I mission m 1946.
believe, one outstanding network of
55 to 65 stations with reduced
talent and production costs. Radio
of the future will continue to grow
but on a sounder basis right along-
side television," he predicted.
Mr. Dunville was introduced by
Dr. Charles Sandage, U. of Illinois
faculty member and the meeting
chairman. Cincinnati chapter of
the association was host to the
three-day conference at the Nether-
land Plaza Hotel.
Looking for Radio &
Television Technicians?
RCA Institutes, Inc., graduates students
at regular intervals, as technicians,
operators and laboratory aids. Our
men graduate with a first class Radio-
Telephone License. Call on us for your
technical personnel needs.
Write to: PLACEMENT MANAGER
RCA INSTITUTES, INC
W0 Wnl Fevrrt, SfrMt, Now T.tk
June 23, 1952 • Page 97
ADDITIONAL APPLICATIONS
FOR TV STATIONS
FOURTEEN new and amended television sta-
tion applications filed Friday at FCC, raising
total filed during week to 49 (see early story,
page 64). New applications were:
t KIDO Boise, Idaho, Ch. 7, ERP 52.4 kw visual,
antenna height above average terrain 80 ft., con-
struction cost $189,018, operating cost first year
$91,300, revenue $120,000.
WTAX-AM-FM Springfield, 111., Ch. 2, ERP 100
kw visual, antenna height 521 ft., construction
cost $331,275, operating cost $325,000, revenue
$370,000.
KGLO-AM-FM Mason City, Iowa, Ch. 3, ERP
100 kw visual antenna height 464 ft., construction
cost $348,540, operating cost $237,600, revenue
$240,396.
t New Orleans Television Co., New Orleans, La.,
UHF Ch. 20, ERP 182 kw visual, antenna height
505 ft., construction cost $441,500, operating cost
$365,000, revenue $420,000 (applicant made up of
R. L. Wheelock, W. L. Pickens and H. H. Coffield,
equal partners, each independent Texas oil
operator).
f WLOS-AM-FM Asheville, N. C, Ch. 13, ERP
200 kw visual, antenna height 2,087 ft-., construc-
tion cost $323,450, operating cost $60,000, revenue
$60,000.
tWHUM Reading, Pa., UHF Ch. 55, ERP 261 kw
visual, antenna height 1,784 ft., construction cost
$614 339, operating cost $570,000, revenue $630,000.
WCOS Columbia, S. C, UHF Ch. 25, ERP 90
kw visual, antenna height 649 ft., construction
cost $247,117, operating cost $244,630, revenue
$355,476.
Southern Television Inc., Chattanooga, Tenn.,
Ch. 12, ERP 63.54 kw visual, antenna height 831 ft.,
construction cost $449,409, operating cost $350,000,
revenue $375,000 (applicant made up of President
Moses Lebovitz, 37.5%; Vice President Z. Carrter
Patten, 12.5%; Secretary-Treasurer J. H. Hardy;
Joel W. Solomon, 12.5%; Felix Diamond, 12.5%;
Manuel Russ, 12.5%, and William C. Hudlow,
12.5% [B*T, June 16].
t Corpus Christi Television Co., Corpus Christi,
Tex., Ch. 10, ERP 251 kw visual antenna height
393 ft., construction cost $434,000, operating cost
$374,000, revenue $370,000 (applicant made up of
R. L. Wheelock, W. L. Pickens and H. H. Coffield,
equal partners, each independent Texas oil
operator).
t UHF Television Co., Dallas, Tex., UHF Ch. 23,
ERP 222 kw visual, antenna height 515 ft., con-
struction cost $424,500, operating cost $381,000,
revenue $240,000 (applicant made up of R. L.
Wheelock, W. L. Pickens and H. H. Coffield, equal
partners, each independent Texas oil operator).
t KROD El Paso, Tex., Ch. 4, ERP 56.3 kw visual,
antenna height 1,052 ft., construction cost $336,400,
operating cost $132,000, revenue $120,000.
t UHF Television Co., Houston, Tex., UHF Ch.
23, ERP 176 kw visual, antenna height 510 ft., con-
struction cost $430,500, operating cost $376,000,
revenue $300,000 (applicant made up of - R. L.
Wheelock, W. L. Pickens and H. H. Coffield, equal
partners, each independent Texas oil operator).
t KFDX Wichita Falls, Tex., Ch. 3, ERP 58 kw
visual, antenna height 510 ft., construction cost
$308,493, operating cost $120,000, revenue $150,000.
t WSAU Wausau, Wis., Ch. 7, ERP 210 kw visual,
antenna height 436 ft., construction cost $298,927,
operating cost $240,000, revenue $230,000.
(t Indicates pre-thaw application refiled.)
DISTRICT 14 MEETING
SITE for NARTB District 14 meeting Sept.
11-13 will be Cosmopolitan Hotel, Denver, ac-
cording to William C. Grove, KFBC Cheyenne,
Wyo., district director (see full meeting list,
B»T, June 16). District 14 adds extra day of
workshop sessions to regular NARTB sched-
ule.
Page 98 • June 23, 1952
ALL-STAR COVERAGE
NBC-TV coverage of All-Star baseball
game, July 8, will be extended to in-
clude four TV stations of MBS— WOR-
TV New York, WGN-TV Chicago,
WNAC-TV Boston and KHJ-TV Los An-
geles. Gillette Co., Boston, sponsoring
both telecasts on NBC-TV and broad-
cast on MBS, through Maxon Inc., N. Y.
107 TV STATIONS TO AIR
LIVE CONVENTION COVERAGE
ONLY 1% of nation's TV sets will not be
able to receive live coverage of national politi-
cal conventions from Chicago, 'according to
AT&T, which reported Friday that 107 out of
108 stations in 65 cities will carry live pro-
ceedings. New cities on network will be
Miami, New Orleans, Dallas, Fort Worth, Hous-
ton, San Antonio, Oklahoma City, Tulsa, Phoe-
nix and Seattle. Non-TV areas, Portland, Den-
ver and Fresno, will see closed circuit tele-
casts in theatres and hotels. In addition, more
than 1,200 network radio affiliates will be
serviced. Five thousand miles of radio re-
lay and coaxial cable have been added.
WLAC SALE GRANTED
CONSENT was granted Friday by FCC to
assignment of license of WLAC Nashville
from J. T. Ward, trading as WLAC Broadcast-
ing Service, to Life & Casualty Insurance Co.
of Tennessee in transaction involving $1,250,-
000 [B*T, April 21]. In other actions, FCC
granted assignment of license of WBGE-AM-
FM Atlanta to General Broadcasting Co.
(Edgar B. Pool, 20%; Robert N. Pinkerton,
80%) for $90,000 and granted consent to
George H. Thomas to sell 10% interest in
KANE New Iberia, La., to Dierrell Hamm for
$12,000. Mr. Thomas retains 50% interest.
PLATFORM COMMITTEES of Republican
and Democrat National Conventions in Chi-
cago were urged last Friday by North Carol;na
Assn. of Broadcasters to "re-affirm their con-
victions that radio and television should be
accorded all of the privileges traditionally
granted the press."
At closing session of two-day meeting at
Nags Head, N. C, NCAB unanimously adopted
resolution for free radio planks in platforms
of each party. Association petitioned state dele-
gations to each convention to seek action by
platform committees. Resolution recited that
Senate and House by arbitrary action had ex-
cluded microphones, recorders and TV cameras
from Congressional hearings, contrary to priv-
ileges heretofore accorded broadcast reporting
"as counterpart of the pencil and paper in the
hands of the reporter for the printed media."
With about 100 present, NCAB also adopted
resolution expressing appreciation to FCC for
its recognition of technical manpower shortage
through interim authorization of less-than-
first-class operators for transmitters. It
thanked NARTB for its follow-through, and
pledged to conform to requirement as to first-
class operators when manpower situation
changes and permits compliance without undue
hardship.
Principal speakers were Richard P. Doherty,
PEOPLE...
RAY VIR DEN, recently resigned presiden;
of Lennen & Mitchell, N. Y., opening owi
agency at 270 Park Ave., N. Y.
WILLIAM E. JOHN JR., Ruthrauff & Ryan
N. Y., to Grant Adv., N. Y., as account execu
tive and supervisor of five regions handled
by agency's New York office for Dodge Divi
sion of Chrysler Corp.
GERALD W. JOHNSON, political analys
and author of many books, signed by WAA1V
(TV) Baltimore for campaign commentary
series.
NARTB, NBC OPPOSE
FCC REBROADCAST RULE
DANGER that FCC's rebroadcast rule maj
put Commission into position of regulating
charges was advanced by NARTB as one rea
son for vacating or at least suspending Julj
1 effective date of order until fuller hearing:
are held, according to petition filed Friday.
On same day, NBC, also asking for revoca
tion or suspension of rule, observed, "The
rules put the shoe on the wrong foot," de-
clared that asking station should be re-
quired to report to FCC why it considerec
refusal of rebroadcast rights unreasonable."
Both petitions question FCC's legal righl
to require stations refusing permission of re-
broadcast rights to justify refusals to Com-
mission, with implied threat that unless sucr
are reasonable FCC may question fitness oi
station to be licensee. (Earlier in week, CBS
also expressed doubt that FCC had sucl
power; see story on page 97.)
WESTINGHOUSE SPONSOR
WESTINGHOUSE Electric Corp. to sponsoi
Pick the Winner on CBS-TV for 13 weeks
starting Aug. 14 (Thurs., 9-9:30 p.m. EDT)
as part of its sponsorship of get-out-the-vote
campaign and political convention coverage or
CBS networks. Agency: Ketchum, MacLeoc
& Grove, Pittsburgh.
NARTB employe-employer-relations directoi
and John H. Smith, Jr., NARTB FM directoi
(see story page 26).
Ed Ruggles, director of North Carolina State
College, explained plan for establishment this
September of technical school in Gastonia tc
ease shortage of first-class operators. Schoo
expected to turn out 25 during first year.
E. Z. Jones, WBBB Burlington, state direc-
tor of civilian defense, urged cooperation oi
broadcasters on big job immediately ahead. Ht
said he had just returned from Washingtor
indoctrination and that world situation is
"very tense." In North Carolina, he added
8,000 volunteers will be needed for new air de-
tection operation.
Successful litigation against 3% tax or
transcriptions imposed by state was outlinec
by Allen Wannamaker, WGTM Wilson, witl
State Supreme Court upholding broadcasters
Assessment, however, construed to apply t<
towers but this is not recurri::- item.
Two-day session was presided over by T. H
Patterson, general manager of WRRS Wash
ington, N. C. Other officers are Cecil B. Hos
kins, WWNC Asheville, vice president, anc
Jack S. Younts, WEEB Southern Pines, sec
retary-treasurer.
BROADCASTING • Telecastinj
N. C. Group Asks Free Radio-TV Planks
Winter profits melt into Summer excuses
except on WLW -Television
So put starch into those wilting sales
with OPERATION SUNBURST and the
$50,000
"IF I WERE PRESIDENT" Contest
Exclusive
on
WLW Television
BROADCASTING
TELECASTING
THIS ISSUE:
Million Worth
f TV Applications
Page 23
iliates, CBS R
iady for Sess
Page 24
fall Time Buying
Well Underway
Page 27
I
Pomeroy's Radio
ops 'Blue Mont
Page 28
Like soda goes with scotch
That's how fast, profitable results go with W-I-T-H in Baltimore! And
how the local merchants do know it! W-I-T-H regularly carries the advertising
of twice as many of them as any other station in town.
Here's why: W-I-T-H delivers more listeners-per-dollar than any other
radio or TV station in Baltimore. And this BIG audience, at such LOW rates,
produces low-cost results!
W-I-T-H can do it for you too. Get in on this natural combination — low-
cost, resultful advertising and W-I-T-H. Your Forjoe man will give you all
the details.
IN BALTIMORE
W-l-T
TOM TINSLEY, PRESIDENT • REPRESENTED BY FORJOE AND COMPANY
TELECASTING
Begins on Page 49
yea
NATIONAL does a complete job
SO DO HAVENS AND MARTIN, Inc. STATIONS...
WMBG
WCOD
WTVR
Up-up-up go sales of National Bohemian and
National Premium Beers in the rich Virginia
markets of which Richmond is the center.
And small wonder. National brews to a strict
policy of "Not how much— but how well." It
knows its business well. And it knows how to
sell Virginians via Havens & Martin radio and
TV stations of Richmond.
WTVR (TV) and WMBG (AM) are sound buys for
any advertiser. Why? Their adherence to high
broadcast standards, their long-time reputation
for service, their pioneering progress have
won the affection of Virginians. Today WTVR,
now in its fourth year, is still the only
TV station in Richmond. And WMBG means
NBC for its millions. Here's a duo that's a sound
investment for a sound (and sight) advertiser.
WMBG am WCOD'" WTVR tv
Havens & Martin Inc. Stations are the only
complete broadcasting institution in Richmond.
Pioneer NBC outlets for Virginia's first market.
WTVR Nationally Represented by Blair TV, Inc.
WMBG Nationally Represented by The Boiling Co.
NOT ONLY THROUGHOUT
THE PACIFIC WEST
but people in
EVERY STATE AND HALF AROUND THE WORLD
LISTEN TO AND ACKNOWLEDGE
50,000 watt — Clear Channel
640 kc
A Southern California
institution for over
30
years
NBC for LOS ANGELES Represented by Edward Petry Co., Inc.
Published every Monday, with Yearbook Numbers (53rd and 54th issues) published in January and February by Broadcasting Publications, Inc., 870 National Press
Building, Washington 4, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C, under act of March 3, 1879.
the
human
side
of the
news
One of the survivors of the recent tragic collision between
the Destroyer "Hobson" and the Aircraft Carrier
"Wasp" was Fireman 2nd Class Joseph F. Arnold, of
Lebanon, Pennsylvania. Nineteen-year-old Arnold was a
witness at the Naval Inquiry investigating the collision.
In line with its policy of presenting the human side of the
news, WGAL-TV arranged for young Arnold to appear
before its cameras. Thousands of people in the area
heard Arnold's graphic, first-hand account of the collision.
It's a habit of long-standing, at WGAL-TV, to present
informative human-interest news programs such as the one
featuring Fireman 2nd Class Arnold. Bringing its
viewers the human side of the news is just one of the
many ways in which WGAL-TV fulfills its
public-service obligations.
WGAL-TV
LANCASTER
PENNSYLVANIA
A Steinman Station
Clair R. McCollough, Pres.
Represented by
ROBERT MEEKER ASSOCIATES
New York
Chicago
San Francisco
Los Angeles
Page 4 • June 30, 1952
BROADCASTING • Telecastii
n/wwvwvwww
CLOSED CIRCUIT
1 THOUGH TOP PLANNERS under NBC's
■-newly re-integrated radio-TV command [B*T,
June 23] say they're still "in the casing and
planning process" and have mapped no defi-
nite moves, ■ speculation persists that studies
are in works to determine possibility of de-
vising new discount structure which, without
involving "tie-in" sales, would give special
credit to advertisers who use combination of
radio and TV in certain volume. It's said to
be under study as part of NBC's new emphasis
on radio-TV as complementary media, follow-
ing appointment of Sylvester L. (Pat) Weaver
■Jr. as vice president in charge of both radio
and television, and Frank White as vice presi-
dent and general manager of both.
UPCOMING is sale of WJMO Cleveland in-
dependent, 1 kw daytimer on 1540 kc. to
Richard Eaton, operator of five stations in East
(WOOK Washington; WANT Richmond;
WARK Hagerstown; WSID Baltimore; WINX
Rockville). Price understood to be $100,000
which includes current assets of perhaps $50,-
000. Seller is W. J. Marshall, who established
.station in 1947. It's presumed station, upon
FCC approval of transfer, will cater largely
to Negro population.
EDWARD G. SMITH, who resigned recently
as manager of radio at ABC's central division,
and was formerly General Mills radio-TV direc-
tor, will join WTCN Minneapolis as general
manager. F. Van Konynenburg, vice president
and general manager of Mid-Continent Broad-
casting, licensee of WTCN AM-FM-TV, ex-
pected to supervise TV activity after FCC
approval of stock transfer in which CBS ac-
quires TV station. WTCN, under proposed
new ownership, has applied for TV channel
[B*T, June 9, May 26, April 21].
[ANNOUNCEMENT shortly will be made of
[election of W. C. Swartley, station manager of
Westinghouse Radio Station's WBZ-AM-FM-
TV Boston, and Ralph Harmon, WRS chief en-
gineer in Washington, to Board of Directors
of Westinghouse Radio Stations Inc.
ACQUISITION by John (Mystery Man) Fox
of Boston Post, generated new reports last
week of his possible entry into Boston radio.
While emphatic denial came from CBS, spec-
ulation arose that Mr. Fox's next acquisition
might be CBS-owned WEEI Boston, followed
by application for TV. Forty-five year old
financier is reportedly worth $25 million and
holds substantial interest in Western Union.
INSIDE GOP headquarters there appears to
be smug reaction to claim Democrats have jump
in buying choice radio-TV time for post-conven-
tion network campaigning, with indication
Republicans have bought plenty but aren't
tipping hand to opposition.
FORD FOUNDATION about ready to reveal
details of 90-minute Sunday afternoon pro-
gram to start on CBS-TV right after election.
^Series will reportedly attempt to reflect diverse
facets of contemporary life, using both live
(Continued on page 6)
BROADCASTING • Telecasting
McDANIEL RESIGNS
AS RTMA PRESIDENT
GLEN McDANIEL resigned Friday as presi-
dent of Radio-Television Mfrs. Assn. "solely
because of personal considerations which re-
quire that I return to New York" [Closed
Circuit, Jan. 28]. Resignation, effective Oct. 1,
drew expression of regret from RTMA board
in Chicago (see RTMA story page 34) along
with praise for his achievements since taking
office April 1, 1951.
A. D. Plamondon Jr., new RTMA board
chairman, named committee of past presidents
to recommend successor to board. Members of
committee are Robert C. Sprague, retiring
chairman of board, chairman; Paul V. Galvin,
and Leslie F. Muter.
Mr. McDaniel lauded by board for long list
of major achievements on behalf of industry
and skill in presenting as well as solving prob-
lems. Staff has been expanded since he as-
sumed office and organization has grown. He
piloted trade practice proposals through Fed-
eral Trade Commission conferences. In letter
of resignation he thanked entire association
and staff for cooperation.
BURNETT GETS ALL
KELLOGG BUSINESS
LEO BURNETT Co., Chicago agency, takes
on remainder of Kellogg Co., Battle Creek,
business, adding seven products to current list
of five Oct. 1. New products represent annual
billings of $4 million, which switched from
Kenyon & Eckhardt, New York [B*T, June
23]. New products are: All Bran, Pep, Bran
Flakes, Raisin Bran, Shredded Wheat, Gro-Pup,
feed division, added to products already serv-
iced by Burnett: Corn Flakes, Rice Crispies,
Sugar Corn Pops, Corn Soya and Gold Medal
Macaroni and Spaghetti. In addition, Burnett
will handle Kellogg Co. Ltd. of Canada. James
E. Weber, vice president, is account supervisor,
working with three product men. Burnett
agency acquired initial Kellogg business in
fall of 1949. Client looking at syndicated film,
Superynayi, which would be spotted nationally
for children's audience in fall.
YOUNG QUITS WORKSHOP
JAMES WEBB YOUNG has resigned as con-
sultant on mass communications to Ford
Foundation, effective Aug. 1. In announcing
his resignation, Henry Ford II, Foundation's
acting president, said, "We are pleased . . .
that the Television-Radio Workshop, which
was established by the Foundation at Mr.
Young's suggestion and with his guidance, will
continue along the lines envisioned by Mr.
Young under Robert Saudek, director of the
Workshop." Mr. Young said: "Now that the
Workshop is established and is proceeding
with plans that Mr. Saudek and I worked out
together, I feel that it is time for me to turn
my attention to a number of personal affairs
that I have been neglecting during the last
year. I have enjoyed working with the Foun-
dation's officers and hope to be of additional
service to them on some future occasion."
BUSINESS BRIEFLY
TEXACO SPOTS % Texas Co. (gasoline and
motor oil), through its agency, Erwin, Wasey
& Co., N. Y., considering spot radio campaign
in northeast section of country.
TEA ADDS MARKETS • Tetley Tea Co.,
Greenwich, through W. Earl Bothwell, N. Y.,
adding small number of markets, effective im-
mediately, for six weeks.
SEEK 100 MARKETS # Garret Wine Co.,
N. Y., through David J. Mahoney, that city,
starting to line up radio-TV spot campaign to
start Oct. 6, in 100 markets for ten weeks.
PREEN PARTICIPATION • A. S. Harrison
Co., South Norwalk, Conn. (Preen Floor
Polish), looking- for participation radio — seg-
ments and spots — to start after Labor Day on
New England coast, through Calkins & Holden,
Carlock, McClinton & Smith, N. Y.
STRIKE CANCELS SCHEDULE # Ra-
dio spot schedule destined to start July 21 in
five sales districts for Lincoln-Mercury has
been temporarily cancelled because of steel
strike.
MC FARLAND COMPROMISE
EXPECTED SATURDAY
COMPROMISE between Senate and House
versions of McFarland bill (S 658) expected
to be reached Saturday by Senate-House con-
ference committee. Led by Sen. Ernest W.
McFarland (D-Ariz.) and Rep. J. Percey
Priest (D-Tenn.), committee met Friday, dis-
cussed several non-controversial sections of
bill and was scheduled to meet next day at 10
a.m. to iron out remaining differences.
General consensus among Capitol Hill
watchers is that final bill will include these
provisions, of those significantly in conflict:
(1) FCC will have power to issue cease and
desist orders in addition to revoking licenses.
However, fine provision of House bill may
be retained for non-broadcast services. (2)
Newspaper anti-discrimination provision will
either be rewritten to make it apply to any
lawful business or occupation or it will be de-
leted entirely on ground White House has ob-
jected to it, might veto measure because of it.
(3) Horan amendment will be accepted, but
section forbidding charge of premium rates
for political candidates will be rewritten to
take into account broadcast practices. (4)
Double jeopardy clause in Senate version will
be retained. (5) Forced purchase of equip-
ment of licensee who fails to get renewal will
be dropped.
DE ROCHEMONT MOVES
RICHARD DE ROCHEMONT, former exec-
utive producers of March of Time, has joined
Transfilm Inc., New York, as producer and
consultant on new business matters, moving
his business film accounts to Transfilm in deal
said to involve more than half-million dollars
worth of commercial film production. Mr. De
Rochemont plans to release two topical TV
programs this fall.
for more AT DEADLINE turn page ^
June 30, 1952 • Page 5
<D%-
MOORE NAMED PRESIDENT
OF VIRGINIA ASSOCIATION
JAMES H. MOORE, WSLS Roanoke, elected
president of Virginia Assn. of Broadcasters
at business session held Friday noon, winding
up two-day meeting at Old Point Comfort,
Va. (see VAB stories pages 30, 51). Robert
H. Smith, WCYB Bristol, elected vice presi-
dent and Frank E. Koehler, WROV Roanoke,
secretary-treasurer.
Resolutions supported NARTB get-out-the-
vote campaign and FCC plan to relax operator
rules. Bernard Koteen, Washington radio at-
torney, cited cases supporting NARTB effort
to have operator rules eased. NARTB Presi-
dent Harold E. Fellows spoke at Thursday
night session.
Indication some UHF TV stations will be
eranted soon after July 1 given by FCC Comr.
Rosel H. Hyde in question session after his
talk. He declined to get into discussion of
directional TV antennas. C. T. Lucy, WRVA
Richmond, discussed legislative activities as
chairman of committee handling that work.
Others taking part in floor debates were John
W. Shultz, WMVA Martinsville; Charles P.
Blackley, WTON Staunton, retiring VAB presi-
dent; Richard F. Lewis Jr., WINC Winches-
ter; Philip P. Allen, WLVA Lynchburg, and
Robert M. Lambe, WTAR Norfolk.
Elected to VAB board were Fred L. Hart,
WLPM Suffolk; John L. Cole Jr., WHLF South
Boston: Charles R. Maillet, WFLO Farmville;
Earl M. Key, WKEY Covington; E. S. Whit-
lock, WRNL Richmond.
COURT ORDERS KFDM
CASE REOPENED
REOPENING of 560 kc case concerning KFDM
Beaumont, Tex., and KWTO Springfield, Mo.,
was ordered by U. S. Court of Appeals in
decision Thursday (No. 10888). Court remand-
ed case to FCC to (1) hear testimony on
nossible directional antenna design proffered
by KFDM and (2) compare amount of inter-
ference between what was estimated and what
actually has occurred.
In 1947, FCC granted KFDM authority to boost
power from 1 kw to 5 kw. Short time before grant.
KWTO applied for power increase from 5 kw local
sunset and 1 kw night to 5 kw full time, thus
throwing interference into KFDM's exnanoVd serv-
ice area. Commission then revised KFDM grant,
to condition it on acceDtance of anv interference
that might ensue if KWTO SDDlication granted. Tf
KFDM rejected condition, FCC said it would set
both applications for comDarative hearings. KFDM
3nr=r,ted condition. In 1948. FCC held hearing on
KWTO application, granted power boost. KFDM
appealed to Court of Appeals.
In other parts of decision, Court denied
KFDM complaints that (1) it was denied com-
parative hearing and (2) that FCC violated
109J rule in granting KWTO increased power.
Court held that when KFDM accepted condi-
tion on its grant, it waived rights to compara-
tive hearing. Court also said that 10 r/< rule
is part of Engineering Standards, and FCC
must have flexibility in deviating therefrom
in public interest.
AVCO REPORT
NET INCOME of Avco Mfg. Co. for six months
ended May 31 totaled $3,542,928 against SfrK-
547,211 in same period of 1951. Earnings in
first half of 1952 were 38 cents per common
share on 8,887,959 shares compared with 61
cents on 8,731,058 shares for similar period
last year. Dividend of 56% cents on corpora-
tion's $2.25 cumulative convertible preferred
stock, payable Aug. 1, 1952, declared Friday.
Page 6 • June 30, 1952
In this Issue-
A summary of television station applica-
tions filed since the freeze was lifted
shows the average applicant expects
to spend $367,000 to build his station
and $292,000 to run it the first year.
Average anticipated revenue for first
year is $314,000. Page 23.
General Telecasting System is formed by
General Teleradio Inc. (subsidiary of
General Tire & Rubber Co. and prin-
cipal stockholder in MBS) to produce
and distribute television programs.
Page 23.
This is the week that may settle the
immediate future of network-affiliate
relationships in radio. CBS Radio
affiliates meet with top network execu-
tives July 2 to straisrhten out differing
opinions over network rates. Page 2U-
Monday isn't blue any more for Pomeroy's
department store in Pottsville, Pa.,
since it started using Sunday radio
advertising. A special B*T report.
Page 26.
Despite summer heat, advertisers and
agencies are beginning to plan fall
schedules on radio and television.
Page 27.
The President throws his support behind
educational television, tells FCC mem-
bers he hopes private foundations will
ante up the enormous sums needed to
build non-commercial facilities for
educational broadcasters. Meanwhile,
Emerson Radio & Phonograph Corp.
puts up $100,000 for educational sta-
tions. Page 51.
Detailed plans for radio and television
coverage — the most ambitious in his-
tory— of the Republican National Con-
vention next week. Page 25.
Harold Fellows, NARTB president, warns
against the dangers of "organized
efforts at censorship" as he testifies
before the House subcommittee inves-
tigating morals of radio-TV. Page 29.
The 1953 NARTB convention is set for
Los Angeles starting either April 28
or 29. Page 31.
National Production Authority relaxes
its ban against color television produc-
tion, but concedes that it won't mean
anything like mass production of color
wiil be possible. Page 53.
FCC's proposed relaxation of transmitter
operator rules draws violently opposed
1 actions. Station or-erators, on the
one side, say engineer shortage re-
quires easier rules. Engineers and
unions say there is no shortage but
that stations want to hire cheap help.
Page 28.
Upcoming
June 30-July 2: National industrial Adver-
tisers Assn., Palmer House, Chicago.
July 1-2: CBS Radio affiliates meeting.
Ambassador Hotel, New York.
(Other Upcomings page 73)
Closed Circuit
(Continued from page 5)
and film presentation in flexible format similar
to that of leading picture magazines. Under-
stood that series will be available for partici-
pating sponsorship.
WHEN FCC appears before House subcommit-
tee on Gathings investigation, it will be called
upon to analyze complaints received from pub-
lic on radio-TV programming. These, as of
now, show roughly that main complaints have
been against liquor advertising (Hawaii and
Alaska), running better than 3-1 over all
others. Poor runners-up are low necklines on
TV and blatant commercials.
UNDERCURRENT of opposition evident in
FCC legal ranks over plan of General Counsel
Benedict P. Cottone to hire outsider to fill
vacancy of Assistant General Counsel in
charge of litigation. J. Roger Wollenberg, of
Anti-Trust Div., Dept. of Justice, is mentioned.
Staff supports merit promotions from within,
particularly on ground that litigation will re-
quire trained top personnel. Suggestion
strongly favored is promotion of Assistant
Broadcast Bureau Chief Joseph M. Kittner to
AGC for administration, with AGC Richard
A. Sollomon promoted to litigation, and Paul
Dobin, who ably directed final TV allocations
project, succeeding Mr. Kittner in Broadcast
Bureau. All salaries involved are at $10,800.
DON'T kiss off request of Sen. Joseph Mc-
Carthy (R-Wis.) for list of State Dept. con-
tacts with radio-TV newsmen. It's likely to
come up in election campaigning as basis of
charge State Dept. is using private industry
for propaganda.
USE of closed circuit TV for civil defense alert-
ing believed to have stirred keen interest inside
White House after theatre TV demonstration
for policemen last Thursday.
AMERICAN Civil Liberties Union is prepar-
ing brief to support its petition asking that
hearing be held by FCC on alleged use of black-
list by radio-TV networks and stations. Com-
mission several weeks ago turned down ACLU
pleading asking that network stations be placed
on temporary license pending hearing [B»T,
June 16], but left unresolved request for hear-
ing on subject.
YOU CAN put this down as fact: Even if
Democrats remain in White House, former
U. S. Sen. James Mead will submit his resigna-
tion as FTC chairman early next year.
WMAL EXECUTIVE CHANGES
WITH resignation of Ben Baylor as assistant
general manager and sales manager of WMAL-
AM-FM-TV Washington, Charles L. Kelly,
program director of stations, becomes assistant
general manager. Kenneth H. Berkeley, gen-
eral manager of Evening Star Broadcasting-
Co., also announced appointment of Mahlon
Glascock as director of radio and television
sales. Mr. Glascock, now with Kal, Ehrlich &
Merrick advertising agency, formerly director
of radio sales for WRC Washington, NBC-
owned capital outlet. Appointments effective
July 1.
CONVENTIONS TO WICHITA
KANS Wichita Friday completed arrange
ments to bring conventions to Wichita by
microwave relay connection with WKY-TV
Oklahoma City. Station will set up 65 to 70
sets in Wichita Forum Bldg. Telecast will be
presented free as public service.
for more AT DEADLINE see page 86 |)
RO ADC ASTING • Telecasting
DES MOINES RADIO
Latest Hoopers show it again . . . KRNT, CBS Radio in Des Moines, delivers
the BIG audience — Morning, Afternoon, and Evening. You're right when
you buy that very highly Hooperated, sales results premeditated, CBS af-
filiated station in Des Moines. Katz represents KRNT, The Register and
Tribune station.
To the radio advertiser
who inquired about an
under-the-counter deal
One of our boys recently put aside his rustic
clothes and haystrewn speech for a look at the
World. "Madison Avenue is a shambles," he
reported. "All advertisers are equal only some
are more equal than others. Rate cards gyrate.
Counters for dealing under are everywhere. One
fellow even made me a Proposition!"
We calmed him down with a month's vacation
and decided to make a Statement, to wit:
1. Our rate card No. 18 became effective
June 1, 1951.
2. If rate increases become necessary a new
rate card will be issued (with a year of grace
between announcement and effective date).
3. If rate decreases go into effect a new rate
card will be issued; everyone will know about
it and benefit from the reduction.
We're old fashioned about rate cards. Ours mean
what they say. Everyone is treated the same as
anyone. This saves time-buyers embarrassment;
they know where they stand; they don't have
to be worried about bargaining.
We submit that WMT's published rates offer a
fertile source of advertising value: 338,480
families who listen each week to WMT's exclusive
regional and CBS programming. The Katz
Agency, our national representative, says amen.
5000 WATTS, 600 KC
REPRESENTED NATIONALLY
BY THE KATZ AGENCY
BASIC CBS RADIO NETWORK
THE NEWS WEEKLY OF RADIO AND TELEVISION
Published Weekly by Broadcasting Publications, Inc.
Executive, Editorial, Advertising and Circulation Office*:
870 National Press Bldg.
Washington 4, D. C. Telephone ME 1022
IN THIS BROADCASTING
Agency Beat 10
Aircasters 70
Allied Arts 72
Editorial 46
FCC Actions 78
FCC Roundup 83
Feature of Week 14
Film Renort 67
Front Office 48
New Business 18
On All Accounts 10
Open Mike 16
Our Respects to 46
Programs, Promotion, Premiums 74
Strictly Business 14
Telestatus 58
Upcoming 73
TELECASTING Begins on page 49
WASHINGTON HEADQUARTERS
SOL TAISHOFF, Editor and Publisher
EDITORIAL: ART KING, Managing Editor; EDWIN H.
JAMES, Senior Editor; J. Frank Beatty, Earl B.
Abrams, Associate Editors; Fred Fitzgerald, Assistant
Managing Editor; Dave Berlyn, Assignment Editor;
Lawrence Christopher, Technical Editor. STAFF:
Harold Hopkins, John H. Kearney, Patricia Kielty,
John Osbon, Keith Trantow. EDITORIAL ASSIST-
ANTS: Pat Nickens, Don Mortimer, Jean S. Henry,
Hilda Toler; Gladys L. Hall, Secretary to the Pub-
lisher.
BUSINESS: MAURY LONG, Business Manager; Win-
field R. Levi, Sales Manager; George L. Dant, Adv.
Production Manager; Harry Stevens, Classified Ad-
vertising Manager; Eleanor Schadi, Ernest Ostro,
Joan Sheehan; B. T. Taishoff, Treasurer; Irving C.
Miller, Auditor and Office Manager; Eunice Weston,
Assistant Auditor.
CIRCULATION AND READERS' SERVICE: JOHN P.
COSGROVE, Manager; Doris J. Buschling, Ruth D.
Ebert, Ernest Kanelopoulos, Elwood M. Slee, Edward
McDonald.
NEW YORK BUREAU
Madison Ave., Zone 22,
Plaza 5-S355; EDITORIAL: Rufus Crater, New
York Editor; Florence Small, Agency Editor; Dor-
othy Munster, William Ruchti, Liz Thackston.
Bruce Robertson, Senior Associate Editor.
ADVERTISING: S. J. PAUL, Advertising Director;
Eleanor R. Manning, Assistant to Advertising Di-
rector; Kenneth Cowan, Advertising Representative.
Page 8 • June 30, 1952
HMiSiiaSfiilSyuiB 360 N. Michigan Ave., Zone 1,
CEntral 6-4115; William H. Shaw, Midwest Advertis-
ing Representative; Jane Pinkerton, News Editor.
HOLLYWOOD BUREAU
Taft Building, Hollywood
and Vine, Zone 28, HEmpstead 8181; David Glick-
man, West Coast Manager; Marjorie Ann Thomas.
TORONTO: 417 Harbour Commission, EMpire 4-0775
James Montagnes.
Annual subscription for 52 weekly issues $7.00.
Annual subscription including BROADCASTING Year-
book (53rd issue) $9.00, or TELECASTING Yearbook
(54th issue) $9.00.
Annual subscription to BROADCASTING • TELECAST-
ING including 54 issues $11.00.
Add $1.00 per year for Canadian and foreign post-
age. Regular issue 350 per copy; 53rd and 54th issues
$5.00 per copy.
Address Change: Please advise promptly, giving both
old and new addresses, to maintain uninterrupted
delivery.
Broadcasting * Magazine was founded in 1931 by
Broadcasting Publications Inc., using the title:
Broadcastinc *— The News Magazine of the Fifth
Estate. Broadcast Advertising * was acquired in 1932
and Broadcast Reporter in 1933.
•Reg. U. S. Patent Office
Copyright 1952 by Broadcasting Publications, Inc.
BROADCASTING
Telecasting
what
they say about
television?
Yes, it is true that television has had a lusty,
chaotic infancy.
It's equally that television today has ma-
tured into a major medium sold and bought on
a comparative and competitive basis.
It's also that buyers of television time
need and want facts about television markets
to do an intelligent buying job.
It's too, that the TELECASTING section
of the 1952 BROADCASTING-TELECAST-
ING Marketbook will contain the basic data on
all 63 television markets.
This data will be broken down into easy-to-read,
easy-to-refer-to information.
Time
the!
ers need facts in a hurry. They will find
quickly and easily in the Marketbook.
The 1952 Marketbook has the answer on how
much spot or network television will cost on any
combination of stations throughout the country.
The 1952 Marketbook has the^^B on what
rating services are available in each of the tele-
vision markets.
The 1952 Marketbook has the answer on the
population of each of the TV markets.
The 1952 Marketbook will contain a television
map of the United States. This will enable time-
buyers to chart coverage areas.
Because the ^^52 Marketbook has these and
many other answers, it is true that the Market-
book is the strategic buy for television stations.
It is
too, that regular rates apply.
The publication date of the Marketbook is August 18th. The deadline is July 20th.
Send in your reservation today.
TWO TOP
CBS RADIO STATIONS
TWO BIG
SOUTHWEST MARKETS
ONE LOW
COMBINATION RATE
Sales- winning radio schedules for
the Great Southwest just naturally
include this pair of top- producing
CBS Radio Stations. Results prove
this ! Write, wire or phone our
representatives now for availabilities
and rates!
National Representatives
JOHN BLAIR & CO.
agency
HERBERT A. CARLSON resigns as vice president of Henri, Hurst &
McDonald, Chicago, July 1 to enter public relations business on West
Coast.
DR. LAWRENCE DECKINGER, research director, Biow Co., N. Y.,
appointed vice president in charge of research.
HELEN M. WHIGHAM, assistant account executive,
H. M. Conner & Assoc., Hollywood (now discontinued),
to Vick Knight Inc., that city, as media director.
JOAN M. KOOB, J. B. Lippincott Co., Phila., and WIL-
LIAM STEINER form new agency, STEINER & KOOB,
N. Y.
RALPH WEINSTOCK, account executive, Ted H. Ball
Co., Hollywood, to Consolidated Adv. Directors, L. A.,
as head of sales-merchandising department.
MARY ANDREW AYRES, account executive with Sul-
livan, Stauffer, Colwell & Bayles, N. Y., elected a vice
president. Her husband is CHARLES T. AYRES, vice
president in charge of radio at ABC.
Dr. Deckinger
on all accounts
GERALD L. (JERRY) SEA-
MAN, radio-television direc-
tor of Bert S. Gittins agency,
Milwaukee, has the kind of a job
about which perhaps people dream.
In the line of duty this spring, he
spent four weeks visiting 11 South
and Central American countries.
Last year he toured 15 nations in
Europe and the Near East, and
next year he will fly to New Zea-
land and Australia.
Mr. Seaman has averaged 100,-
000 flying miles
yearly in the past 10
years, which prob-
ably makes him the
country's fastest and
farthest-moving ad-
vertising-radio-farm
expert.
Traveling in what
amounts to at least
a six-day and often
a seven-day week
(which people don't
envy), Mr. Seaman
shepherds radio's
oldest farm program
and the only com-
mercial show par-
ticipated in by the
U. S. Dept. of Agri-
culture, The Nation-
al Farm and Home
Hour on NBC from
Saturday show and Chicago's first
network feature, it is presented in
cooperation with the USDA and
has been sponsored for 52 weeks
yearly since 1945 by the Allis-
Chalmers Mfg. Co., Milwaukee.
Bert S. Gittins is the agency.
Mr. Seaman's experience in jour-
Mr. SEAMAN
Chicago. A
nalism, agriculture and radio are
combined ideally for the account.
Born on a livestock farm in Iowa,
he completed work on bachelor's
and master's degrees at Iowa
State College in agricultural jour-
nalism. As an undergraduate, he
wrote freelance news for local and
regional farm papers and national
magazines, waited on tables in his
Delta Chi fraternity house, and was
a member of Alpha Zeta (agricul-
ture), Sigma Delta
, Chi (journalism),
and Cardinal Key
(senior society).
After 12 months
as a graduate assis-
tant when he divided
his time between
teaching duties and
work on his master's
thesis, he left the
campus for the out-
side world. In 1942,
he returned briefly
to receive his M.S.
after researching
and writing a thesis
on "The History of
Early Iowa Farm
Magazines," cover-
ing the years from
"zero to 1900."
Mr. Seaman worked as field edi-
tor of New Jersey Farm and Gar-
den, handling editorial as well as
advertising, and as a salesman for
the daily Drovers Journal in Chi-
cago. Joining the North Dakota
Agriculture College at Fargo in
1938, he handled duties as publicity
(Continued on page 71)
Page 10 • June 30, 1952
BROADCASTING • Telecasting
beat
J! J 4!
Buffalo %y^V«nJ^Sl2!!Ll!^
ARTHUR H. YOUNG, assistant sales promotion manager, Interstate
Department Stores, to merchandising staff, Young & Rubicam, N. Y.,
in charge of sales promotion and premiums.
MAXWELL M. HAMAN, operator of own direct mail agency, and
CHARLES S. HAYDEN, to copy writing staff and art department, re-
spectively, of N. W. Ayer & Son, N. Y. BRANTLEY LIPPINCOTT,
Ward Wheelock Co., to Ayer's Philadelphia office as staff member of
checking, audit and file bureau of media department.
WILLIAM C. RAUGHLEY, Al Paul Lefton Co., Phila., to J. M. Korn
& Co., that city, as account executive.
Buffalo Retail Market Ranks
14th Among Cream Sales Areas
general stores, accounting for
?S „r,« ~f national total.
S 37% of the national total
The state buys: Drug and pro-
nrSary goods, 9:30% of the na
Kaflotll; furniture ^ urmshmgj
£de 7P6P rgasonn^^S,
tive, t-*><>'°' f„„,w hnildine am
ap-
?old
nich
JPFAto Evening news ««« —
' , NEW YORK, May 27.-The Bu£-
t falo Jtail market today ranks 14th
SPS "-earn" «£r^
J^X^oUT retailltive, MJg fa= am
market is actually larger than that.^^ 5 97%.
of the entire State of ^ Maine,' said m000 by 1960
Dr Vergil D. Reed, former acting arc some sigmflCant fac
director of the census, in announc- |.th respect to population,
canmg the sevens %Sffi, of the cc,
the lation and ^^^Vpopulation L^1 Say is three times that
Trlnf'SS 132 raftog 15th among U.S. $80 and\wice that of 1900 Ea^
. Mr. of 580,1^, ran^i g vice month jt continues to incicase
theJciUe?Apni and associate director of Ke than a Hartford. 'Conn., or
at of president and ass°cw ^ xhomp. m™ Moines, la.
CLAIRE COBHAM rejoins S. R. Leon Co., N. Y., in executive capacity. iU ^Company ' ,■♦ 2-From 1940 to 1950 the po?
'ther- son Company metropolitan l ti n of the country gained
^iL?il marke ? really includes the WqO%t 14.3%, the largest
ltract retail .marKe^^ ^ Nia2ara, giv- „„v n^rade in history.
JORDAN BEYER, salesman, General Electric Supply Corp., L. A., to
Ross, Gardner & White Adv., that city, as account executive.
LUSK ROBINSON to White Adv., Oklahoma City, as account executive
in charge of business development.
TOBY A. MILLER, manager director, Ted H. Ball & Co., Hollywood,
to The Edwards Agency, L. A., as account executive and mei-chandis-
ing director.
FADELL Co., Minneapolis, changes name to MIKE FADELL Adv.
JOHN J. POLIAN appointed account executive there. DORIS ANDER-
SON named media director. JOAN MURPHY added to radio-TV staff.
ALLAN A. DAVID has re-opened DAVID Adv., 20 W. Jackson Blvd.,
Chicago. Telephone is Webster 9-3788.
A. E. ALDRIDGE, A. E. Aldridge Assoc., Phila., elected vice president
of First Adv. Agency Group at Buffalo convention.
JACK WHITEHOUSE, office of public information, U. of Calif., L. A., to
Martin R. Klitten Co., that city, as head of newly formed public
relations department.
GETSCHAL & RICHARD Inc., N. Y., changes to GETSCHAL Co. Office
remains at 49 E. 51st St.
BERGIE BOE, manager of radio-TV department, Roy Durstine agency,
N. Y., to radio-TV staff, Needham, Louis & Brorby, N. Y. She is wife
of BOB WOOD, midwest manager of Storer Broadcasting Co.
GILBERT W. WERNER, copy-contact man, H. B. LeQuatte Co., N. Y.,
and previously with August Adv., Miami, to copy staff of VanSant,
Dugdale & Co., Baltimore.
NORMAN C. KAL, president and treasurer, Kal, Ehrlich & Merrick Adv.,
Washington, D. C, elected business representative on board of Assn. of
Better Business Bureaus Inc.
THOMAS P. REILLY to media staff, Ted Bates & Co., N. Y., as space
buyer.
RAY VIR DEN, former president of Lennen & Mitchell, N. Y., who
was said earlier in B*T to be opening agency, reported last week that
it was office which he would use as base of operations, but not an agency.
ARTHUR PARDOLL, business manager, radio-TV department of Sul-
livan, Stauffer, Colwell & Bayles Inc., N. Y., father of girl, Martha Jean,
June 12.
EDWIN B. TYLER to Hermon W. Stevens Agency, Boston, as assist-
ant to president.
BROADCASTING • Telecasting
com-
rela
;Tues-
to the
lation.
m Irv-
igainst
r
REW
home
6. of i
.-porniii.t
ant, 3 H
;. I onl
ive it t<
at in m:
told C'it;
Mor.daj
,eer wit
>rdere-u
;fore sc
F. Saxei
tad roai
lints th
he vests
out to
en any
ohibitio:
lation will reach 169.000,000
1960 adding three Michigan*
nearly two Californias to the L
■\rizoaa."
filed
U.S.).—
ownspe
Bailly
le para
illy los
gs. His
;rmoun'
r him tl
,housan<
;s by he
th. Hi
les and
tia coas
Dy imp
recent
by the*~n|
company
Big Buffalo's
'Cream7 Market
Larger Than
Maine, Arizona
or Rhode Island
These figures are stoppers: A total of
$1,027,228,000 represents the annual
buying of 306,142 Buffalo market
households in 14,252 retail outlets.
This rich market is completely covered
by Buffalo's No. 1 station — WBEN.
Petry will tell you all about this
"cream" station and market.
NBC BASIC • BUFFALO
texceet
ared m
popul;
ions,''
ge ag
day,
istoni:
numb.,
here ■
b wen
will b
time:
ustral
00
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Detroi:
klanc
calk
qua"
at ion..
28.2r/?
markf
to 2,
17.1%
the
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ith po
whi
ion, 1
12.8C;
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ulatic
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June 30, 1952 • Page 11
for station and sponsor!
10* for the FISCHER BAKING COMPANY,
with seven 15-minute AP newscasts a week on WJLK:
"Our long sponsorship of AP newscasts on WJLK
shows (1) their effectiveness, and (2) our satis-
faction," declares George J. Fischer. "These
newscasts accomplish two important jobs ...
a public service in keeping our audience informed
. . . and an advertising job by promoting Fischer
Baked Products to a larger-than-usual audience!"
Associated Press . . . con-
stantly on the job with
• a news report of 1,000,000
words every 24 hours.
• leased news wires of 350,000
miles in the U.S. alone.
• exclusive state-by-state news
circuits.
• 100 news bureaus in the U.S.
• offices throughout the world.
• staff of 7,200 augmented by
member stations and news-
papers... more than 100,000
men and women contributing
daily.
6000
HtftSfor MEYER'S BAKERY, sponsor of
seven AP newscasts a week on KARK:
"We're in a highly competitve field," says Charles
T. Meyer, President, "and we must maintain our
leadership as marketers of quality baked goods.
Our AP newscasts on KARK help us do this by
providing a powerful selling medium plus the
public service credit and prestige which go with
sponsorship of AP news."
OF THE ASSOCIATED PRESS."
— ^ AP NEWS WILL MEAN GOOD
\Y NEWS FOR YOUR STATION AND
AJ YOUR SPONSORS, TOO! The
~7j alert, comprehensive, authorita-
V I tive news coverage provided by
\j The Associated Press attracts,
~A holds, convinces audiences . . .
// creates an atmosphere of
\J authenticity in which a spon-
~h sor's message takes on added
( I importance. Find out today how
j/ the good news brought by AP
n can mean good news for you
J and your sponsors! Consult your
il AP Field Representative ... or
n write, wire, or phone:
"1Hv;5 . .«» ^
CLEVELAND
GENE ARCHER
WRC's Gene Archer, to
be exact. Gene's delight-
ful mid-day program
features the Cliff Quar-
tette's individual music,
popular records . . .
plus Gene Archer's own
brilliant baritone style.
Participation in this
choice time period (12:-
15-1:15 PM, Monday
through Friday) promis-
es business in Washing-
ton. An impressive list
of current national spots
amply supports Gene's
selling story.
Audience loyalty of
"Here's Archer" offers
an immediate associa-
tion with a "Name Per-
former" in the Nation's
Capital.
A few choice availabili-
ties remain, contact WRC
directly or NBC Spot
Sales.
IN THE NATION'S CAPITAL
YOUR BEST BUY IS
FIRST in WASHINGTON
wrc a
5,000 Watts • 980 KC
Represented by NBC Spot Sales
?age 14 • June 30, 1952
t*f feature of the week WSRS
M RUSSELL DARY, real
estate and insurance firm
* owner, is putting his
ability at the organ to good use on
KMAN Manhattan, Kan.
Last March, Mr. Dary began a
quarter-hour Sunday afternoon
program on KMAN, featuring his
own organ music. The program,
Melodies at Home, is aired from
Mr. Dary's residence.
In two months, Mr. Dary's firm
had moved more than $150,000
worth of real estate alone. Con-
sidering that Manhattan is a com-
munity of only 19,000 inhabitants,
this was quite a feat, Bill Friday,
KMAN commercial manager
points out.
The insurance portion of Mr.
Dary's business has increased to
the point where it now pays for
the entire overhead expense.
Mr. Dary gives KMAN credit
for helping to increase his busi-
ness as much as 30% over a two-
month period. Ten minutes after
his first quarter hour, a hitherto
unknown prospect phoned to com-
pliment Mr. Dary on his music
talent. This phone call eventually
resulted in sale of a $30,000 piece
of property, which had been men-
tioned in one of the commercials.
In addition to his advertising
over the l'adio, Mr. Dary partici-
pates twice weekly in a public
Mr. Dary, through KMAN, airs
Melodies from his living room.
service type program promoting
Safety First.
Mr. Dary is a member of the
Washington Committee of the Na-
tional Real Estate Board, a past-
president of the Kansas Assn. of
Real Estate Brokers and holds the
Kansas Assn. of Real Estate Brok-
ers "Outstanding Achievement
Award" for 1951.
As a musician, and as a busi-
nessman, Mr. Dary knows that
radio brings the most harmonious
results from the broad keyboard of
advertising.
ft
strictly business
ARTHUR Clarendon Smith,
president of Smith's Trans-
fer & Storage Co., has added
a new expression to Washington's
vocabulary through radio advertis-
ing.
The expression, "Don't Make a
Move Without Calling Smith," is
used by Mr. Smith as a slogan.
Children at play use it. Washing-
ton officialdom uses it. It has be-
come a household term.
More than incidentally, Mr.
Smith traces the phenomenal
growth of his moving and storage
business to radio use of that slogan,
which is whispered by the an-
nouncer.
So much, in fact, does he think
of that slogan that it has been
registered as a trademark. He
sold its use to a New York City
firm, which also is doing quite well
with it.
The whispered slogan actually
is the brainchild of Mr. Smith's
advertising representative, Court-
land D. Ferguson, president of the
agency, Courtland D. Ferguson
Inc. Mr. Smith first used radio ad-
vertising in February 1943. Until
SMITH
. . . his whispered slogan became
a household expression
that time he used newspaper space
spasmodically, radio even less fre-
quently.
In 1943, he decided to do more
(Continued on page US)
"The Family Station"
CLEVELAND'S
ONLY
NEWS STATION
ON THE AIR
24 Hours daily
'round the clock
WSRS
WILL BE AT THE
REPUBLICAN
AND
DEMOCRATIC
CONVENTIONS
FULL TIME
COVERAGE
DIRECT FROM
CHICAGO
OVER OUR OWN
EXCLUSIVE
FACILITIES
WSRS
LOCAL NEWS
EVERY SIXTY
MINUTES ON
THE HALF HOUR
'ROUND THE
CLOCK
On the air
24 hours daily
"The Family Station"
WSRS
CLEVELAND
NAT'L REP. FORJOE & CO.
BROADCASTING • Telecasting
38$
ST
4Q£
to
f
This letter is typical.
WJBK is the "pay-off"
station for wise buyers.
®tt°cL^ 3 t0
WJBKiffDETROIT
Tops in Music — News — Sports
NATIONAL SALES HEADQUARTERS: 48 8 MADISON AVENUE, NEW YORK 22, ELDORADO 5-2455
Represented Nationally by THE KATZ AGENCY, INC.
BROADCASTING • Telecasting
June 30, 1952 • Page 15
Network Story
EDITOR:
Thought your story on network
sales ["The Radio Networks' Crisis
and Cures," June 16 issue] was an
excellent job of reporting and writ-
ing.
It was one of the most realistic
appraisals of the situation I have
seen or heard.
Carl George
V. P. & Gen. Mgr.
WGAR Cleveland
EDITOR:
Just a note to tell you how much
I enjoyed your story on the radio
network crisis. ... It was beauti-
open mike
fully prepared, concise and most
enlightening. . . .
Robert H. Salk
The Katz Agency Inc.
New York
* * *
Fudd's Friends
EDITOR:
PLEASE SEND 100 COPIES
EUSTACE T. PUDD AND CON-
GRATULATIONS ON FINE PRO-
MOTION PIECE.
MICHAEL R. HANNA
GENERAL MANAGER
WHCU ITHACA, N. Y.
* * *
EDITOR:
SEND IMMEDIATELY 50
COPIES "RADIO IS NO DAMN
RADIO
STATION
WENT
C B. S. Affiliate
250 W
1340 KC
GLOVERSVILLE JOHNSTOWN, N. Y.
WENT serves a prosperous dairy-farming and resort region,
studded with manufacturing centers that include Gloversville,
Johnstown and Amsterdam. The shaded area includes the lower
Mohawk and upper Hudson Valleys below 1000-foot contour,
permitting clear groundwave reception of outstanding CBS pro-
grams, augmented by carefully planned schedules of local news
and talent.
SACANDAGA BROADCASTING CO.
Gloversville, N.Y.
7\11 the neighbors listen in when
WENT is on the air, and you
can't argue with these facts:
WENT is the only CBS Affiliate be-
tween Utica and Troy serving this
vast population.
WENT has the top 20 rated pro-
grams ... a combination of top
CBS shows and local favorites.
George Bissell — President
J. Charles — Resident General Manager
GILL-KEEFE-PERNA, INC.
National Representatives
GOOD." BILL US. WILL PAY
ANYTHING.
A. J. BAUER
GENERAL MANAGER
WINK
FORT MYERS, FLA.
* * *
[EDITOR'S NOTE: Because of readers'
demands, a new printing of the B»T
brochure containing radio success stor-
ies has been made. The brochure is
available at the following rates: Single
copy, 35tf; 25 copies, $7.50; 50 copies,
$15; 75 copies, $20; 100 copies, $25. Plus
postage.]
* * *
Bonus
EDITOR:
Thank you for . . . that extremely
nattering piece you ran about me
in Broadcasting May 12 . . . Those
who I think of as my friends still
want to know what I had to do to
win such a bonus.
Carroll Carroll
Vice President
Ward Wheelock Co.
Hollywood
* * *
Technical Tizzy
EDITOR:
Notice in the June 9 issue of
Broadcastig • Telecasting that
the NARTB and Mr. [Richard P.]
Doherty [NARTB director of em-
ployer-employe relations] have suc-
ceeded in getting an FCC hearing
on their proposal to drastically
reduce operator requirements. .
Even allowing for Mr. Doherty's
inimitable use of doublethink and
scrambled semantics, the proposals
make very little sense from any
rational standpoint.
As for a shortage of licensed
operators, FCC figures show that
the number of first phone tickets
more than doubled between 1946
and 1950. . . . Concerning the same
operator requirements for a quar-
ter kilowatt AM station and a tele-
vision station, the truth of that
matter is that the former are not
too high, but the latter far too low.
UHF and color TV will further in-
crease technical requirements. . . .
Lewis C. Sherlock
Denver
Page 16 • June 30, 1952
Score an Assist
EDITOR:
It was with great interest that
we read the article in the June 23
issue surveying a typical cross sec-
tion of the leading advertising
agencies and their ideas on the
handling of spot schedules which
are disrupted by the broadcasting
of the political conventions this
July. Having an advance look into
the situation will be of real assist-
ance to us in planning our own
procedure.
H. William Koster
General Manager
_____ WPJB Providence, R.I.
BROADCASTING • Telecasting
2500 SONG WRITERS
WORKING FOR YOU
Suppose you put the country's 2500 leading song-writers on your
payroll to create the music your customers demand. Picture the
size of your payroll! But there is a simple way to get the same
result at a nominal cost.
The way, of course, is through an ASCAP license, which gives you
ready access to the best-loved American music ... an unparalleled
catalog containing tens of thousands of compositions of the more
than 2500 leading American song-writers . . . the favorites of the
past half-century.
In brief, you get the MUSIC that has made the field of entertain-
ment one of America's great Industries. MUSIC is the lifeblood of
radio and television, night clubs and taverns, restaurants and hotels
. . . wherever Americans while away their hours of relaxation.
The creative talent that makes MUSIC good business for you is
available at low cost. Look at it this way . . . the total royalties paid
to writers and copyright owners last year through ASCAP by all
commercial users of music are only a fraction of a cent of each
dollar spent on entertainment by the American public.
An ASCAP license is the biggest bargain in entertainment!
This is the second of a series of
advertisements telling the story of ASCAP
FAFfS AMERICAN SOCIETY OF COMPOSERS. AUTHORS AND PUBLISHERS
575 MADISON AVENUE, NEW YORK 22, NEW YORK
BROADCASTING • Telecasting
June 30, 1952 • Page 17
YOU'LL BE INTERESTED
IN RADIO'S VERY LOW
Cost per thousand
ON WESTERN NEW YORK'S
NUMBER ONE STATION
WHAM
has available up-to-
date cost-per-thousand figures for its many
popular Participation Programs. .You'll
find them of special interest in the selling
problems of seeking the largest possible
market at low, low cost. Your nearest
HOLLINGBERY representative will gladly
show you the facts.
The Strom berg-Carlson
Station
Roshester 3, N. Y.
Basic NBC — 50.000 watts — clear channel— 1180 kc
GEORGE P. HOLLINGBERY COMPANY, NATIONAL REPRESENTATIVE
new
business f^f
at • e
MALTEX Co., Burlington, Vt., looking for radio spot availabilities for
late fall start in hot cereal New England markets. Agency: Samuel
Croot Co., N. Y.
SHULTON TOILETRIES, N. Y., lining up possibilities for spot radio
campaign to start early fall in top 50 markets. Agency: Wesley Assoc.,
N. Y.
NESTLE'S CHOCOLATE Co., N. Y. (Semi-Sweet and cookie mix), plan-
ning radio-TV spot campaign in 25 markets starting early October.
Agency: Cecil & Presbrey, N. Y.
TEA COUNCIL, 'N. Y., beginning in fall will use TV spots in 23
cities for 20 weeks to promote consumption of hot tea. Agency: Leo
Burnett Co., Chicago.
A/etwotk • • •
GENERAL MILLS Co., renews Betty Crocker Magazine of the Air, on
ABC for 52 weeks, Mon. through Fri., 8:40-8:45 a.m., 2:30-2:35 p.m. and
4:25-4:30 p.m. EDT, effective Sept. 1. Agency: Dancer-Fitzgerald-
Sample, N. Y.
SERUTAN Co., Newark, moves Battle of the Ages from DuMont to
CBS-TV starting Sept. 6, Sat., 10:30-11 p.m. EDT. Agency: Franklin
Bruck Adv., N. Y.
TONI Co., Chicago, will sponsor five-minute program on ABC radio
twice a day, Tues. and Thurs. called It Happens Every Day, 2 :30-35 p.m.
and 10:30-35 p.m., effective July 1. Agency: Tatham-Laird Inc., Chicago.
AMERICAN TOBACCO Co., N. Y. (Lucky Strike cigarettes), to spon-
sor Your Lucky Clue with Basil Rathbone as m.c, effective July 13, as
summer replacement for This Is Show Business, Sun., 7:30-8 p.m. on CBS-
TV. Agency: BBDO, N. Y.
GENERAL FOODS, N. Y. (Instant Sanka coffee and Swans Down cake
mixes), will sponsor Footlight Theatre effective July 4, CBS-TV, 9:30-
10 p.m. for 13 weeks when firm will pick up Our Miss Brooks in same time
slot. Agency: Young & Rubicam, N. Y.
■@(jencif -Oppointmanti
RUM & MAPLE TOBACCO Corp., N. Y. (cigarettes and smoking to-
bacco), appoints Rand Adv., that city, to handle radio and television
advertising.
DAYSTORM FURNITURE Corp., Olean, N. Y. (tubular and plastic fur-
niture), reappoints N. W. Ayer & Son, N. Y.
SCUDDER FOOD PRODUCTS Inc., Monterey Park, Calif, (mayonnaise,
potato chips, peanut butter), names BBDO, L. A. Radio-TV is being used.
HOUDRY PROCESS Corp., Phila., appoints John Falkner Arndt & Co.,
that city.
HUDSON DEALERS OF SOUTHERN CALIF., L. A., appoints Erwin,
Wasey & Co., that city. TV is being used.
COMPRESSED PRODUCTS Corp., Phila., appoints Lee Ramsdell & Co.,
that city, for new product, Delicate. GERALD F. SELINGER is ac-
count executive.
■Odpe&jaU • • •
HARRY W. CHESLEY Jr., vice president in charge of national sales,
Pepsi-Cola Co., N. Y., to Philip Morris & Co., that city, as vice president
to coordinate and supervise company's advertising, selling and mer-
chandising activities.
ROLLA E. McDONALD, vice-president and creative director, Hoffman
& York, Milwaukee, to Payne Furnace Div. and Day & Night Div. of
Affiliated Gas Equipment Inc., Monrovia, Calif., as advertising manager.
He succeeds JOSEPH J. MURLO, who has joined Free Sewing Machine
Co., Beverly Hills, in similar capacity, replacing ERVING BERG, named
sales promotion manager.
ROBERT P. CLARKE Jr. promoted to assistant director of advertising,
Mutual Life Insurance Co., New York.
Page 18 • June 30, 1952
BROADCASTING • Telecasting
Is it time for another Declaration of Independence ?
The men who wrote the first one
struggled to put new ideas into sim-
ple words. Humbly, they tried to set
down clearly certain rights of man
that could be called God-given, and
hard-to-say things of a spiritual
nature — truth, equality, freedom.
And the words came alive, and the
ideas shone clear. The idea that
each man is more important than
his government; his independence
more precious than his security; his
spiritual strength more lasting than
his armies.
Upon these, a nation grew great.
There are always people who fear
such ideas — even today, even in
America. These people feel that man
cannot be trusted with his destiny.
They are working to make govern-
ment the master — instead of the
servant — of the people.
Their distrust of the individual
has spread frighteningly in the past
few years.
It can be stopped by ideas — the
same ideas spelled out in the Dec-
laration of Independence.
It's time for all of us, privately
and in public, to declare once again
our independence — to speak up for
freedom, and against anything that
threatens it.
The trend toward more and more
government controls is a threat to
every business, every family, every
individual. That's why this message
is published by America's business-
managed, tax -paying ELECTRIC
Light and Power Companies*.
*Names on request from this magazine
ROADCASTING • Telecasting
June 30, 1952 • Page 19
SUNDAY
ABC CBS MBS NBC
MONDAY
ABC CBS MBS NBC
TUESDAY
ABC CBS MBS NBC
WEDN
ABC CBS
6:00 PM
Co-op Geerie
Sokolsky
Tei Beneke
Show
Bobby Benson
Teus Rangers
Joel McCrea
•MM
Not ii Service
Mon-Fri
(-7 p.m.
Metro. Life Ins.
Allan Jackson
JBU
K'Vstri''
News
Bob Warren
S
Not in Service
Metro.Life Ins.
Allan Jackson
Repeat •!
News
Bob Warren
S
Not in Service
Allan Jackson
6:15
Monday
Headlines
S
„
You and
the World
S
Bill Stern's
Sports Review
(MM)
You and
the World
S
Bill Stern's
Sports Review
(MM)
a
the World
S
6:30
Here Comes
the Band
S
Syncopation
Nick Carter
First Nighter
s
„
No Service
No^Network
No Service
No^Network
a
No Service
6:45
a
(6:55-7)
State Farm Ins.
C. Brown
u
Lowell Thomas
„
. Sun Oil Co.
3-Star Extra
(34)
Lowell Thomas
Sun Oil Co.
3-Star Extra
(34)
Lowell Thomas
7:00
Musical
Etchings
S
December
Affairs of
Peter Salem
Promenade
Concerts
S
Co-op
Headline
Edition
Westinghouse
Todays Convntn.
♦ (193)
Co-op
Fulton Lewis jr.
(S49)
Pure Oil Co.
News Time
(34)
Co-op
Headline
Edition
Westinghouse
Todays Convntn.
* (193)
Fulton^Lewis jr.
Pure Oil Co.
News Time
(34)
Co-op
Headline
Edition
Westinghouse
Todays Convntn
•(«»>
7:15
a
Co-op
Elmer Davis
Dinner Date
s
No^Network
News d World
Co-op
Elmer Davis
General Mills
Silver Eagle
(137)
Alistair Cooke
Convention Story
Co-op
Hazel Markel
CNariAUssn?
Heatter
No^Network
New's'dWMld
(168)
Co-op
Elmer Davis
General Mills
Lone Ranger
(153)
7:30
Time Capsule
Doris Day
Show
(191)
Howard Cable
& His Concert
Band
General Mills
Lone Ranger
(153)
Alistair Cooke .
Convention Story
Gabriel Header
Alistair Cooke
Convention Story
7:45
„
(See footnote)
Am. Oil-Hamm.
Ed. R. Murrow
(100)
Co-op
(7:45-7:55)
Mutual Newsreel
Miles Labs
1 Man's Family
(166) H R
Am. Oil-Hamm.
Ed. R. Murrow
(100)
Co-op
Mutual Newsreel
(7:45-7:55)
Miles Labs
1 Man's Family
(166) H R
(See footnote)
Am. Oil-Hamm.
Ed. R. Murrow
(100)
8:00
Slop the Music
FFrt"k
Great Day
Show
RCA, Meredith
Willson, Music
Room (180)
General Motors
Henry Taylor
(159)
^ Horatio
NJr
AA of RR's
Railroad Hour
(181)
Mayor of
Times Square
S
American Chicle
Peope Are Funny
(176)
Jimmy Carroll
The Scarlet
Pimpernel
S
Postmark
U.S.A.
S
TBA
8:15
„
„
World Wide
Flashes
S
„
„
„
«
8:30
Stop the Music
*PP
Philip Morris
Playh. on Bwy.
(193)
Enchanted
Hour
Best Plays
This Is Music
S
Lever-Lipton
Godfrey Talent
Scouts (167) R
(Co-op)
Crime
Does Not Pay
Firestone
Voice of Firestone
(145)
Escape With
Me
S
C-P-PShampooS
Shave Cream
Mr. & Mrs. North
(Co-op)
Story of Doctor
Kildare
Barrie Craig 3
Confidential
Investigator
Valentino
s
Chesebrough
Dr. Christian
(182) R
8:45
Lorillard
Stop the Music
(1ST)
a
(185) R
9:00
Carter Prods.
Drew Pearson
075)
Wrigle,
Meet Millie
(186)
Opera Concert
Paul Whitemao
Teen Club
S
Wrigley
Romance
(186)
Mn
Bell Telephone
Telephone Hour
(185) R
Co-op
Town Meeting
Wrigley
The Lineup
(185)
Official
Detective
neet Your Match
S
Co-op
Mr. President
Wrigley
Johnny Dollar
(186)
9:15
Masquerade
a
a
9:30
„
Pearson Pharm.
Inner Sanctum
(192)
TBA
Hats in the Ring
s
Steve Allen
Co-op
War Front-
Home Front
Cities Service
Band of America
(111)N
„
Steve Allen
Show
Mysterious
Truth or
Consequences
:ibber McGee &
Molly (164)
Gt-or
Steve Allen
Show
9:45
The Three
Suns
S
«
a
Chr. S. Publ. Co
Chr. S. Monitor
Views News (20
«
a
10:00
Burton Dixie
Corp., Paul
Harvey (118)
(10-10:05)
Bob Trout
TOs Is Free
Meet the Press
Gull Oil
John Daly
News (310)
R. J. Reynolds
Walk a Mile
(171)
A. F. of L
Frank Edwards
(135)
America's
(10-10:30)
Gulf Oil
John Daly
News (310)
Strawhat
Ffl'kFEd""d
Philip Morris
What's My Line
(137)
Gulf Oil
John Daly
News (310)
Boxing
Bouts
10:15
Gloria Parker
Show
S
Convention
Broadcasts
«
„
Dream
Harbor
S
Co-op
1 Love A
Mystery
Lile (104)
Montgomery
(10:30-10:35)
Dream Harbor
S
«
Co-op
1 Love A
Mystery
Dream Harbor
S
10:30
William Tusher
Show
S
Little
Symphonies
American
Forum
of the Air
Time For
Defense
S
R. Trout
(10:30-35)
Ford (120)
Dance
Orchestra
Dangerous
Assignment
(MM)
Hotel Edison
Orchestra
S
R. Trout
(10-10:05)
Ford (120)
Bands for Bonds
Lile (104)
Montgomery
10:30-10:35
Latin Quarter
Orchestra
S
R. Trout
(10-10:05)
Ford (120)
10:45
Vacationland
U.S.A.
«
Dance
Orchestra
(10:35-11)
Dance
Orchestra
■
(10:35-11)
Dance
Orchestra
11:00
News
S
News
News
News from
NBC
Band
News
Baukhage
Talking
News from NBC
Band
News
Co-op
Baukhage
Talking
News from NBC
Band
News j
11:15 PW
Thoughts
In Passing
Thinking
Out Loud
(11:15-15)
The Political
Picture
Clifton Utley
Sports^Report
Dance
Orchestra
U.N.
Highlights
News of
the World
Morgan Beatty
Sports Report
S
Dance
Orchestra
U.N.
Highlights
News of
the World
Morgan Beatty
Sports^Report
ABC
lilton Cross
SUNDAY
CBS MBS
ABC
Ueneral hods
Breakfast Club
MONDAY
CBS
FRIDAY
MBS
9:00 AM
9:15
Voice ol Pro
<BL
9:45
10:00
Message ol
Israel
S
10:15
10:30
12:001
12:15 PN
12:30
12:45
1:00
Churches of
Christ Herald i
Trith (106)
E. Power
Biggs
Christian Re!.
Church
Back to God
Class
JSUL
Voice ol
Prophecy
Bill Cunninghan
Your Invitation TL. „.
To Music The News Critic af Large
American Pra-
Health Qui:
World Ne
Lockwood Doty
Swift & Co.
Breakfast Club
Spl. (14)
PhilcoCorp
Breaklast Club
(269)
Dr. Peale
Art of Livini
General Mills
Whispering
Streets (224)
nstol-Myers
(MWF)
ewpoint
USA
~To¥
Break the Bank
(TuTh) (257)
Prudential
The Jack Berth
The Eternal
Light
S
Beneral Milli
Title TBA
(174)
In Town
Today
Frigidaire
Toni Realemon
Arthur Godl
(»6) R
Lever Bros.
Arthur Godfrey
cm "
'UlsBury
lur Godfn
(192) R
199) R
nTBai
Grand Slam
(52)
P&G Ivory Snoi
ieralFoi
General
Wendy Warren
, ass
Lever Bros.
Aunt Jenny
Helen Trent
Whitehall
Our Gal Sunday
(168)
P&G Ivory
Big Sister
MG^Oxydel
(Co-op)
Tell Your
Cecil Brown
(92)
Paula Stone
Miles Labs
Curt Massey
Johnson & Soi
Newi
(12:15-12:25)
No School
Today
P8G
Young Dr.Malom
(169)
J18JL
(150)
Double or Nothini
m
Space Patrol
m
C-P-P
rike It Rich
(178)
lob * Ray
■CB
Armour
Tbe Kate S
Show
(ML
Dr. Pepper
lid Dom. Barn
Dance (40)
iream of Wheat
Let's Preti
Armstrong Cork
Theatre of Today
(!in
Carnation, Stars
Over Holly
!!!!!
Ton!
Grand.Cei.Sta.
t TeTMIT
Mary Lee Taylor
1:30 PM
1:45
2:00
Archie
Andrews
S
2:15
2i30"
2:45
3:00
3:15
3ii"
3:45
4:15
4:30
4:45
5:00
Natl. Farm t H.
Hour (174)
5T3T
mm
Hour of Decisioi
Old-Fashioned
Revival Hr. (24?
El
;
■
ESDAY
MBS
NBC
ABC
THURSDAY
CBS MBS
NBC
ABC
FRIDAY
CBS MBS
SATURDAY
CBS MBS
i
Repeal il
Kid Strips
Bob Warren
Not in Service
Allan Jackson
A
Repeal ol
Kid Strips
Lionel Ricau
Not in Service
Allan Jackson
(26)
Repeat ol
Kid Strips
Lionel Ricau
S
— Tiirn*nr-"
Carlisle
S
News
Smiley Whitley
Show
Bob Warren
News
6:00 PM
" ;
-
Sports Review
«
You and
s"
Bill Stern's
Sports Review
«
You and
the World
S
Bill Stern's
Sports Review
(MM)
Bible Messages
TBA
Earl Godwin's
Washington
6:15
«
No Network
Service
-
No Service
No Network
Service
No Service
No Network
Service
Co-op
Bob Finnegan
Sports
CBS Radio
Sports
Roundup
Preston Sellers
NBC Summer
Symphony
Orchestra "
6:30
■
i-.
-
Sun Oil Co.
3-Star Extra
«
Sun Oil Co.
3-Star Extra
(34)
-
Lowell Thomas
Sun Oil Co.
3-Star Extra
Labor-
Management
S
Larry LeSeuer
News
S. C. Johnson
Peewee Reese
(Repeat)
6:45
Fulton Lewis jr
(3«)
Pure Oil Co.
News Time
(34)
Co-op
Headline
Edition
Westinghouse
Todays Convntn
* (193)
Fulton Lewis jr
(349)
Pure Oil Co.
News Time
1M2
Co-op
Headline
Edition
Westinghouse
Todays Convntn
* (193)
Fulton Lewis jr.
(349)
Pure Oil Co.
News Time
(34)
This (Believe
Saturday at
The Chase
Al^eller
a
7:00
;iA
R
Co-op
Men's Corner
No Network
Service
Co-op
Elmer Davis
Co-op
Reports
No Network
Service
Co-op
Elmer Davis
Dinner Date
No Network
Service
Women In
Uniform
S
The Pentagon
u
7:15
Gabriel Heatter
Miles Labs
News of World
(168)
General Mills
Silver Eagle
(137)
Alistair Cooke
Convention Stor
Deepfreeze
Appliance
Gabriel Heatter
Miles Labs
News of World
(168)
General Mills
Lone Ranger
f| 59 >
Alistair Cooke
Convention Stor
Gabriel Heatter
Miles Labs
News of World
Dinner At The
Green Room
Gunsmoke
TBA
7:30
mi
i
Co-op
^ 7:45^7:56
Miles Labs
1 Man's Family
(166) H R
Am. Oil-Hamm
Ed. R. Murrow
. (100)
Co-op
7:45-7:55
Mutual Newsree
Miles Labs
1 Man's Family
(See footnote)
Am. Oil-Hamm.
Ed. R. Murrow
(100)
Co-op
7:45-7:55
Mutual Newsree
Miles Labs
1 Man's Family
(166) H R
•
TBA
State Farm
Auto Ins. Co.
C. Brown
u
7:45
i
' Music For A
' Half Hour
Philip Morris
What's My Line
(154)
Mr. Broadway
S
American Chicle
('l76)e"
Symphonic
Strings
A Life in
Your Hands
Top Guy
» pp
Musiriand
Concerto
Festival
General Foods
Roy Rogers
(148)
"party'
wfiiiiy
B'way Is My Beat
(180)
20 Questions
Jane Ace
8:00
-
«
„
8:15
TBA
Kraft
Gildersleeve
'Iffl
,iou;
Defense Attorne
*PP
, Ameri. Tob. Co.
'War (193)
(Co-op)
The Hardy
Family
The Chase
Equitable Lite
This Isjour FB
(Co-op)
Grade Fields
Show
Pabst
Bob 8 Ray
«
GF-Post Cereal
Tarzan
(75) R
(Co-op)
MGM Theatre
of the Air
Stars In
Khaki V Blue
S
8:30
-
-
-
8:45
): :■
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Out of the
Thunder
DeSoto Plymout
Dealers, You Be
Your Life (191)
Lorillard
Amateur Hour
Wrigley
Mr. Chameleon
Pal Blade
Rod & Gun Club
L&M Fatima
Dragnet
(171) R
Newsstand
Theatre
The Big Time
Magazine
Theatre
Coca-Cola
Mario Lanza
Show (198)
u
Gangbusters
Ohio River
9:00
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9:15
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Family
Theatre
TBA
-
Steve Allen
Co-op
Roundup
Gull Refining
Counterspy
Summer
Cruise
Steve Allen
Show
Armed Forces
Review
Short Story
S
Waxworks
Lomoardoland
U.S.A.
S
R. J. Reynolds
Grand Ole Opry
(178)
9:30
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1 Covered
The Story
«
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9:45
II
i
1 A.F.OIL.
Frank Edwards
Summer
Serenade
Gulf Oil
John Daly
News (310)
10:05-11
Orchestra
A. F.ofL,
Frank Edwards
(28)
Pabst
Nightbeat
Gulf Oil
John Daly
news ^iu)
(10-10:05) *
Morgan News
Capitol Cloakrm
A. F. of L.
Frank Edwards
(135)
Hy Gardner
Calling
Saturday at
Shamrock
Chicago Theatre
of the Air
S
Tin Pan Valley
10:00
Co-op
1 Love A
Mystery
«
Heartstrings
1 L^'a
Mystery
-
Eddie Fisher's
Serenade
1 L°'0|IA
Mystery
Words in
the Night
«
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10:15
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Orchestra
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Montgomery
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Orchestra
Dance
Orchestra
Life (104)
Montgomery
(10'30-10'35)
Band
Dance
Orchestra
Dance
Orchestra
Life (104)
Montgomery
(10:30-10:35)
Adolphus Hotel
Orchestra
S
Orchestra
Soc. Lower
Basin St.
10:30
ii
Portrait of a Cit
10:35-11:00
a
Robt. Armbruste
S His Music
Bill Stern
(10:35-10:45)
10:45
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Co-op
Baukhage
Talking
News from
NBC
Band
News
Co-op
Baukhage
Talking
News from
NBC
News
Co-op
Baukhage
Talking
News from
NBC
News
S
News
News
News from
NBC
11:00
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in
U.N.
Highlights
News of
the World
Morgan Beatty
Sports Report
S
Dance
Orchestra
U.N.
Highlights
Newsof
the World
Morgan Bealty
Sports Report
S
Dance
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U.N.
Highlights
Newsof
the World
Morgan Beatty
The Playboys
S
Dance
Orchestra
Dance
Orchestra
Alex Dreier
11:15PM
Y jt 1 M
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it
5UINDAY "
CBS MBS
NBC
ABC
MUNUA1
CBS
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MBS
NBC
ABC
— - SAIUKUAT
CBS MBS
NBC
, program,
broadcast
EDT.
number of stations!" S suVtaining";~S~ re-
West Coast; TBA to be announced. Time
!«.
Your Invitation
. To Music
Hour
(Lutheran)
U. of Chicago
Roundtable
Not In Service
Dr. Malone
(154)
Luncheon
with Lopez
Merrill Mueller
S
Vincent Lepei
Show
S
City Hospital
(152)
On Discs
Dude Ranch
Jamboree
auu— a :...»- D a.m.. M-F, Stokeiy-Van Camp, The 1
John Conte Show (295).
5:5ll-5:.)5 p.m., M-F, World Flight Reporter
T5T
PSG Duz
Guiding Light
(156)
Wesson Oil
Dr. Paul
(61)
5:55-6:00 p.m., M-F, Union Oil Co. of Calif
lio.val Triton Baseball Roundup (275)
7:30-8 p.m.. M-W-F, Amer. Bakeries (southeast).
Lone Banger.
i_
Top Tunes
Trendler
The Catholic
Hour
Co-op
M. M. McBride
GF Swan-Cal.
Mrs. Burton
(137)
Say It With
Music
Jane Pickens
Show
Front S Center
S
Hormel S Co.
Music with H.
Girls (120)
Coffee in
Washington
* PP (Pyramid Plan) American Chicle &
General Mills participations on The Top Guy,
W., 8:30-9 p. m. ; Defense Attorney, Th.,
! .8-8:30 p.m.; Stop the Music. Sun., 8:30-8:45
M
in
■M
P8G Tide
Perry Mason
(159)
Meredith
Willson's Musii
p.m., seg.
CBS— 8:30-9:15 a.m., Sun., General Foods, Sunday
Morning Calhi-rin' (107).
String
Serenade
Dixie Four
Quartet
Sunday
Symphonic
Adventure
Tennessee
Ernie
S
Toni, Seeman
Nora Drake
(170)
Repeat
Paula Stone
Program
Live Like A
Millionaire
Lawrence Welk'
Treasury Show
Make Way
lor Youth
Georgia
Crackers
Big City
Serenade
11:00-11:05 a.m., Sat., Campana Sales, Bill Sha-
del (185)
1:25-1:30 p.m., Sat., Toni Co., It Happens Every
Day (185).
American
Protam Corp.
Health Quiz
PSG Ivory Fl.
Brighter Day
(142)
TBA
3:45-3j50 p.m.. M-F, Kellogg Co., Carl Smith
4:00-4:05 p.m. M-F. Toni Co. It Happens Every
dav (1911
Galaxy
of Hits
Jimmy Carroll
Elmo Roper
Miles Labs
Hilltop House
(144) R
Co-op
Poole's
Paradise
PSG
Life-Beautiful
(170)
Pan-American
Union
S
Report From
Over Seas
Bandstand
U.SJS.
The Downhomers
S
5:55-6:00
(182)
7:00-7:30
p.m. Sun., Best Foods, Larry BeSueur
p.m., M-F, Westinghouse Electric,
tion weeks of July 7 & July 21 (193).
p.m.. Sat.. 'General Foods, Sanka Sa-
p.m., Th., General Foods, Bill Shadel
Intermezzo
Pillsbury
House Party
(167) R
PSG
Road of Life
(163)
Adventure
In Science
9:25-9:30
9:25-9:30
*
Music
For You
Bandstand
U.S.A.
Earl Godwin's
Washington
Lever Bros.
Houseparty
(169) R
P&G
Pepper Young
(166)
Lone Pine &
His Mountain-
eers S
Farm News
Co-op
Sports Parade
U. S. Army
Band
9:30-9:35 p.m., Tu., Colgate-Palmolive-Peet, Lou-
ella Parsons (182)
10-10:05 p.m.. Sun.. Thu., Fr., General Foods.
John
Cameron
Swayze
Cedric Adams
PSG
Right to Happi
ness (163)
Radio Reporters
Scratch Pad
Robert Trout (155).
11:30-11:35 a.m.. Sun., Bill Shadel (S)
ON A SUNDAY AFTERNOON
!■:':.!
J!
Band of
The Day
Orange Crush
The Falcon
S
General Mills
Cal Tinney
(274)
General Foods
Grady Cole
(M-T-W) (47)
1
PSG
Backstage Will
(152)
ABC Late
News
S
Horse Racing
Dunn's Adobe
Win Place 8
Show Tunes
Galaxy of Hit*. 3:iin-3 ::<o p.m. -
Music for You. 3:30-4 p m
Band of the Day, 4-4:30 p.m.
Green Hornet
MTW Chicagoa
ThF SL Louis
Matinee
Miscellaneous
Programs
Sterling Drug
Stella Dallas
Finnegan's Sat.
Box Scores
S
Stan Dougherty
Racing
iviaiu oireei, iuusic jiaii, i:au-D p.m.
MBS— 2-4:30 p.m., Mon.-Sun.. Game of the Day-
Network B (Falstaff Brewing and Co-op).
Gillette Warm-tin Time. 5 min. nrecedina
Main Street
Musi: Hall
S
Under Arrest
U. S. fobacc
Martin Kane
(183)
Ronnie Kemper
S
Treasury
Bandstand
Mert's Record
Adventures
Sterling Drug
Young Widder
Brown (151)
International
Jazz Club
S
Convention
Size-Up
Hawaii Calls
Musicani
games
board.
Mon.-Sun. Camel Baseball Scoreboard,
following, Mon.-Sat. Wheaties Score-
5 min. following. Sun.
■n 1Y1-1? flalir;,,! H.,)lfl,.VI'A T~K„ 1
Dean Cameron
S
4:55-5 News
Manhtn. Soap
Woman in M)
House (181)
"
11:25-11:30 a.m., M-Sat.. Johnson &
9-9:05 p.m., M-F, Johns-Manville
Corp. NB7n
i#
lolland Fuma<
Arthur Godfrey
oundtable (141
Wildroot
, The Shadow
American Bake
Assoc. Hollywoi
Playhouse (183
Co-op
Big Jon &
Sparkie
5-5:45 p.m.
No Service
Merry Mailmai
Whitehall'
Just Plain Bill
, ('«)
Roseland Ball-
room Orch.
S
Eddie Fisher
Show
Dancing By
The Sea
Mind Your
Manners
NBC— 8-8:15 a.m., Skelly Oil, M-F,
Sat., This Farming Bus.
. 10:45"-11 a.m. Hymn Time. Gen. Mills,
* MM — "Minute Man" Prnirrflms
News (28);
(10).
Whitehall
Front Page
Farrell (138)
Admiral
Rob). Trout
Him
Williamson S
Motorola
(alt. wks.)
Whitehall
1212
S
Fun Factory
S— See Footnol
M-F 5:30-5:50
Songs of the
B-Bar-B
PSG
Lorenzo Jones
(105)
At Home with
Music
S
Treasury
Bandstand
The Author '
Speaks
D nwnlMft) 1 1 na VJ
The NewswceKPft Radio and Television
True Detective
Mysteries
Miles Labs
Curt Massey
Time (147) R
M-F 5:50-6
Johnson S Son
Cecil Brown
Ex-Lax Inc.
Doctor's Wife
(170)
Club Time
(M)
Johnson 8 Son
Peewee Reese
Show
Your Key
to Health
t Recasting
June 30, 1952 Copyright 1952 1
NORTH CAROLINA IS THE SOUTH'S NUMBER ONE STATE
NORTH CAROLINA'S
er
North Carolina rates more firsts
in recognized market surveys than
any other Southern state. More
North Carolinians, according to
BMB study, listen to WPTF than
to any other station.
Salesman/
50,000 WATTS • 680 KC.
NBC AFFILIATE FOR RALEIGH-DURHAM & EASTERN NORTH CAROLINA
FREE & PETERS, NATIONAL REPRESENTATIVE
R. H. MASON, GENERAL MANAGER
GUS YOUNGSTEADT, SALES MANAGER
Page 22 • June 30, 1952
BROADCASTING • Telecasting
TV APPLICANT LIST GROWS
770 to Spend $62 Million
By LARRY CHRISTOPHER
AS NEW TELEVISION ap-
plications began to arrive at
FCC in ever increasing num-
bers last week — on the eve of
the July 1 commencement of
processing — a study of the
170 bids on file late Thursday
showed that these applicants
plan to spend more than $62
million in construction of
their facilities, a per-station
average in excess of $367,000.
Of these applicants, 169 estimate
irst year operating costs totaling
>ver $49 million, an average of
g292,000-plus per station. First
pear revenue estimates, of 162 ap-
plicants reporting their income ex-
pectations, total nearly $51 mil-
ion, or almost $314,000 per outlet.
Of the 30 operating stations, re-
quired by FCC's Sixth Report to
change their channel assignments
to conform with the new allocation
plan [B»T, April 14], 17 to date
have filed applications for such
changes with the facility Switch
and new construction to cost them
total of nearly $4.5 million, or a
per-station average of almost $260,-
000.
Meanwhile, as nearly a score of
ast-minute petitions for reconsid-
eration of the Sixth Report hit the
Commission on Monday, the FCC
last week took the following actions
relating to TV and allocations:
£ Indicated it could determine
only "in the light of the circum-
stances presented by a specific ap-
plication" whether two or more AM
operators in the same market may
legally prosecute a joint TV appli-
cation and still retain their com-
petitive and separate AM stations.
The pronouncement, made in a
memorandum opinion and order
denying the petition of KFBI
Wichita for a declaratory ruling,
was interpreted to mean FCC will
consider such joint applications on
a case-to-case basis.
9 Granted the application of
WXEL (TV) Cleveland for change
in frequency from Channel 9 (186-
Complete Data on Last-
Week's TV Applications
Starts on Page 52
192 mc) to Channel 8 (180-186 mc)
in accord with a Sixth Report show
cause order. WXEL is one of the
30 existing outlets required to
change facilities. Increase in effec-
tive radiated visual power from 7.5
kw to the maximum 316 kw was
granted, along with move of main
studio location from WXEL's trans-
mitter site at Parma, Ohio, to
Cleveland. Change will extend
WXEL's Grade A service to about
45 miles, Grade B to about 63 miles.
Comr. Frieda B. Hennock dissented.
# Denied the petition of West-
inghouse Radio Stations Inc., sup-
ported by KROW Oakland, Calif.,
for modification of the temporary
processing procedure to establish
city priorities on the basis of a
"television service factor" of popu-
lation divided by existing services
[B*T, June 9]. FCC held the West-
inghouse plan would substantially
eliminate the precedence FCC has
given UHF in the Group B-2 cities
(those with one or more stations
and having only UHF channels
available).
0 Issued notice of proposed
rule making to add UHF Channel
14 at Palm Springs, Calif., as re-
quested by Dr. Forbes Farms Inc.
in first such petition to be filed
[B»T, June 9]. Aug. 11 was speci-
fied as deadline for comments.
© Amended its new station ap-
plication form 301 to add another
page to Section II on legal qualifi-
cations to obtain additional infor-
mation from applicants for non-
commercial, educational stations.
© Advised WDRC Hartford,
Conn., that the term "principal
community" as used in Sec. 3.613
of its rules relating to main studio
location means city, town, village
or other political subdivision, not
"metropolitan district." FCC ex-
plained the main studio must be
within the corporate boundary but
noted the rule's provision for case-
to-case consideration of "severe
and undue hardship" situations
where studios must be located out-
side such boundaries.
$ Amended its multiple appli-
cation rule, Sec. 1.364, to include
TV outlets with AM, FM and other
type stations. The rule provides
that while one application is pend-
ing, FCC will not accept another
from the same applicant which
seeks new or additional facilities
for a station of like class to serve
the same community.
© In spite of the concern of
certain Washington broadcast at-
torneys, FCC informally explained
the new "application acceptance"
policy of the Broadcast Bureau's
(Continued on page 32)
STREIBERT NAMED Generd Telecosting Heod
NEW major TV program and sales
organization was launched last
week by General Teleradio Inc. with
formation of an associate video op-
eration, General Telecasting Sys-
tem.
The project is based on a new
concept of nationwide television
program distribution under the
General Tire & Rubber Co. banner,
with General Telecasting selling
and delivering programs to its own
stations and to affiliates and adver-
tisers, combined
with variations of
spot and co - op
broadcasting.
Theodore C.
Streibert, for-
merly president
of General Tele-
radio's WOR New
York, is president
of General Tele-
Mr. Martin casting. Dwight
Martin, who left
Crosley Broadcasting Corp. a week
ago to join General Teleradio
[B*T, June 23], becomes executive
vice president. He also is vice
president and general officer of
General Teleradio. John Poor, Bos-
ton attorney for Yankee, is sec-
retary. He is understood to have
handled incorporation of General
Telecasting under a Delaware char-
ter. General Telecasting expects to
distribute programs by the best
available means, whether film, coax-
ial cable or radio relay. In the
early stages it was speculated that
its main effort would be concen-
trated on film programs but both
film and live product will be dis-
tributed.
John Sutherland, head of John
Sutherland Productions, Hollywood,
producer of commercial TV films,
is understood to have been retained
by General Telecasting as a produc-
tion expert to advise on procure-
ment of programs for distribution.
It is believed he will headquarter
in both Hollywood and New York.
General Telecasting's plan is said
to contemplate arrangements with
many production companies for
procurement of film and live pro-
grams. It could not be learned
whether Mr. Sutherland's firm
would produce films for the new
company.
It appeared clear that General
Telecasting does not plan to en-
gage in TV network business in the
accepted means. Instead it is ex-
pected to distribute programs any-
where by the most economical and
efficient sense. It was not clear
what arangements would be made
for time clearance on TV stations.
In getting under way General
Mr. STREIBERT
Telecasting will have a nucleus of
the General Teleradio stations, in-
cluding WOR -TV New York,
WNAC-TV Boston and KHJ-TV
Los Angeles.
While General Teleradio is ma-
jority stockholder of MBS, no con-
firmation could be made of sugges-
(Continued on page 34)
BROADCASTING • Telecasting
June 30, 1952 • Page 23
RADIO'S FUTURE
May Be Affected by CBS Radio Affiliates Meei
RADIO broadcasters were waiting
tensely last week for a meeting
this Tuesday and Wednesday which,
they felt, may go a long way to-
ward shaping radio's future.
This is the meeting of CBS Radio
affiliates, first among themselves
and then with topmost CBS officials.
The center of the discussion is ex-
pected to be rates: Network radio
rates, and collaterally, the effect of
any change in those rates upon all
radio time charges.
Leaders of the affiliates — who
are expected to number about 125
at the meetings at New York's
Ambassador Hotel — are marshall-
ing arguments against the night-
time rate cuts they fear are com-
ing, while CBS Radio officials are
preparing to "lay it on the line"
with a report on network problems,
including circulation and financial
data.
Some specific proposals toward
solution of current problems re-
portedly are being prepared by the
affiliates' steering committee, but
committee representatives declined
to reveal them prior to the sessions.
Network authorities said they, too,
have been working — over a long
period — on a series of possible solu-
tions, but doubted that such pro-
posals could be firmed in time for
presentation during the affiliates
conference.
The one point which found net-
work and affiliates in harmony on
the rate question was the conclu-
sion that if CBS Radio cuts its
rates, the other networks will be
compelled to follow suit.
To speculation that CBS authori-
ties may decree as much as a 50%
reduction in nighttime rates — or a
40% cut, accompanied by a 10%
increase in day rates, which also
would make day and night rates
equivalent — one leading station
executive cited this example of the
effect upon an affiliate:
Assume that a station now has a
nighttime sales potential of $1,000
a night and is selling $550 of this.
Then assume the nighttime rate is
cut 50%. Even if the station then
sells a full 100% of his potential
at the reduced rate, it nevertheless
will be receiving $50 less than it
did in selling only 55% of its po-
tential at the old rate.
Many affiliates protest that rates
not only should not be cut but that
daytime rates should be increased
— at least to the point where they
stood before the general 10% re-
duction was put into effect by all
networks a year ago.
Affiliates contend network execu-
tives have been too prone to ration-
alize a need for rate reductions,
ignoring also the high level of
radio business which stations are
experiencing at the local and na-
tional spot sales levels. A number
of them also are openly critical of
CBS Radio for its recent renegotia-
tion of affiliation contracts, through
which the network gained the right
to change affiliates' network rates
also at will. They contend they had
thought CBS Radio was seeking
this right in order that it would
be able to change rates quickly to
"meet competition," in event an-
other network reduced rates first.
Now they fear CBS Radio is going
to use the right to initiate a reduc-
tion itself.
Half-Dozen Lacking
Network officials say all but a
half-dozen of their major affiliates
have agreed to the new contract.
The half-dozen includes: WJR De-
troit, WGAR Cleveland, WHAS
Louisville, WREC Memphis, KOIN
Portland, Ore., and KIRO Seattle.
Representatives of four of these
six are members of the affiliates'
steering committee which set up
the July 1-2 sessions: John F. Pati
of WJR and WGAR; Victor A
Sholis of WHAS, and Saul Haas oi
KIRO.
The steering committee will meei
today (Monday) with the Columbis
Affiliates Advisory Board, headec
by I. R. Lounsberry of WGI
Buffalo, to discuss plans for the
Tuesday and Wednesday session
Tuesday's session will be limited to
affiliates; on Wednesday they wil
be joined by CBS top officials, in
eluding Board Chairman William S
Paley, President Frank Stanton
CBS Radio President Adrian Mur-
phy, and Station Relations Vice
President Herbert V. Akerberg.
George B. Storer of Storei
Broadcasting Co., one of the
originators of the meeting, has
been designated chairman for the
affiliates conference. Mr. Sholis
will make the keynote speech.
Members of the steering com
mittee, in addition to Messrs
Storer, Sholis, Patt, and Haas art I11
William B. Quarton, WMT Cedai »
Rapids; John E. Fetzer, WKZC lhf
Kalamazoo; Hulbert Taft, WKRC *
Cincinnati; Kenyon Brown, KWFT
Wichita Falls, Tex., and Ray Hern
don, KTRH Houston.
The Network Picture
AN EDITORIAL
ALL EYES ARE on New York. CBS meets
Wednesday with its radio affiliates to attempt
to settle, amicably and across the table, the
troubled state of their business relationships.
Should radio rates be adjusted, day or night,
or both? un or down? That's the wrap-up
question. The only thing certain is that there
won't be any midnight action, without affiliates'
consent, as was done in April 1951.
What has happened in the past solves noth-
ing. The 10-15% cuts didn't stem the tide.
What happens this week will set the pattern
for other networks. The profound affect it
will have cannot be overstated.
The pressure from the networks is for fur-
ther cuts, sharp enough to permit them to dig
in and build anew. Affiliates contend they
can't stand further cuts and that the networks
haven't sold radio as the biggest and best buy
for the advertisers' dollar.
We side with the stations, as we have from
the beginning. But we believe if current rates
are to be retained, a way must be found to make
sure they are observed. It is the under-the-
table deal that has brought about the present
crisis in network radio.
No one relishes the off-card deal. The ad-
vertiser accepting one is suspicious that his
competitor may be getting another that is
better. The agency, in between, must bicker
and bargain, else it stands to lose accounts to
another agency which lets the client know it
can get radio for him wholesale.
The whole buyer-seller fraternity of net-
work radio would be relieved if the sellers
went back to selling at announced prices.
It is to this problem that the CBS meeting
must address itself: How to get network radio
back on the rate card.
Page 24 • June 30, 1952
A reawakening of old antagonisms won't do.
It may be a fact that the networks got them-
selves into this mess by making concessions to
clients, but the affiliates cannot get them out
of the mess by doing nothing more than citing
this fact.
No matter who is responsible for creating
the problem, all hands must cooperate in solv-
ing it.
It may be the CBS meeting will result in the
fateful conclusion that full-scale revision of
network-affiliate relations is essential. Radio
is being sold on the local and national spot
levels in greater volume than ever before.
Network radio isn't. There must be something
organically wrong.
There are favorable indications that a solu-
tion, or at least important steps toward one,
may come out of the CBS meeting. The nine
broadcasters responsible for the conference
with the network are among the most intelli-
gent and successful operators in the nation.
Other operators of equal ability will attend.
The fact that CBS is bringing in its first
team — headed by Chairman William S. Paley —
is significant and encouraging. An impressive
congregation of network and station brains
will be present. If, together, these leaders can-
not create a sound and prudent plan to restore
stability to network radio, no one can.
Ind-ed, if hopes are realized, the CBS meet-
ings could be a forerunner of a general revitali-
zation of network radio, a problem that simul-
taneously is being worked on seriously at rival
networks too.
At NBC, Frank White has taken over as vice
president and general manager, fresh from a
three-year, hard-selling job at Mutual, and Pat
Weaver has been directed to apply his proven
k
talents in program management to the radic *'
network as well as television.
Mutual is beginning to function as an old-line
network under the policies and know-how of
its General Tire parent and the new ideas of ^°
young, smart Tom O'Neil.
If ABC's merger with United Paramount|(l
survives the interminable scrutiny of the FCC
that network will be infused with new operat
ing capital and showmanship experience.
And, though hampered by anti-trust stric
tures within which it must operate, the all
radio Affiliates Committee continues to do its
job. As a meduim for the exchange of infor
mation among the outlets of various networks
if nothing else, that committee would be well
worth the trouble to which its members have
gone.
What happens this week in New York wil
set the pattern for what is to happen generally
in network radio in the future. Adjustments
admittedly, are needed. But we think they
should be principally adjustments in the atti
tudes of the networks.
A network is an aggregation of affiliate<
stations, hooked up by wires or cables. The
CBS affiliates are determined to keep it tha
way, or maybe look for another way of doing
business.
We hone the meetings wil1 produce a re^
tionship in which both affiliates and network'
can prosper, as we believe there is every possi
bility of doing.
Nothing but good can come from a full
frank and open discussion of network-affiliati
problems. The affiliates group is to be com
mended for making the effort, in broad day
light, and CBS for accepting it. Reasonable
men, fully informed, usually find the answers
BROADCASTING • Telecasting
fflf CHICAGO POLITICAL SHOW >±^>m^
"THE GREATEST show on earth"
— no longer the circus but the pass-
ing political parade — will unfold
with unprecedented drama and
pageantry before the greatest
viewing-listening audience in
broadcasting history with the open-
jf(j r ing of the Republican National Con-
t[(|j vention in Chicago next Monday.
With the emergence and growth
of television it is perhaps signifi-
cant that the words "smoke-filled
s jjprooms" are passing from the politi-
cian's lexicon to the limbo of
another age.
An estimated 60 million Ameri-
cans will have a front-row seat at
the 1952 conventions, with the as-
sistance of American Telephone &
Telegraph Co. and its associated
Bell system companies. And, of
eJt,
jjL course, "everywhere you go, there's
yji radio."
I It is apparent that television,
mL itself, has traversed a long path —
1S5,,jl in progress and geographically —
. jX since the 1940 and 1948 nominating
J conventions in Philadelphia. But
j j, i there is every indication, too, that
l " ; radio will not be outdone in point
mJ'jof painstaking preparations and
arduous planning.
I Network and independent station
coverage gives promise of rivaling
— L Hollywood's own boisterous claims
|n the "never-never" land of fabu-
Uous deeds. Indeed, advance blue-
l|i|'prints of the broadcast media
jllj suggest that it would be folly to
ITchronicle "the era of wonderful
ra(ji j nonsense" until radio-TV coverage
of "the greatest show" is a poig-
nant political reality.
The claim of the GOP and Demo-
fcratic factions that each will be a
Wide-open convention, in full view
I or sound of America's viewers-lis-
i'Mfteners, is perhaps not the least
F" ^attributable to these comprehensive
plans. Coverage will be wide open,
too, and both parleys will be tail-
ored to accommodate the audio-
visual media, especially television.
Anticipating the conventions,
AT&T managed a herculean task
by laying some 5,000 miles of new
radio-relay and coaxial cable to ac-
commodate at least 10 new cities
and a good 99% of the nation's 17.5
million TV receivers. Even non-TV
cities will be availed of coverage by
means of closed circuit hookups.
Circuits also have been geared
to assure interconnection by long
lines of more than 1,200 radio sta-
tions, with many independent out-
lets accredited for direct pickups
on an economical pro-rated fee for
the first time.
Four years ago, the nominating
conventions filtered out to some
cities on a makeshift 16-station net-
work comprising Boston, New York,
Newark, Philadelphia, Baltimore,
Washington and Richmond. AT&T
estimates that live telecasts will be
offered, starting next week to 107
out of the 108 outlets in 65 cities.
Only Albuquerque, N. M. (KOB-
TV), is off the AT&T route.
Joining the AT&T-Bell network
for the first time will be Miami,
New Orleans, Dallas, Fort Worth,
Houston, San Antonio, Oklahoma
City, Tulsa, Phoenix and Seattle.
Residents in Denver, Fresno
(Calif.) and Portland (Ore.) will
view activities by special arrange-
ments in theatres and hotels.
Lest it be reckoned that the 1952
convention story is one of physical
facilities, it should be added that
the best laid plans of men — net-
work and station, plus sponsors —
figure auspiciously, too.
Here are capsuled developments
in advance planning by networks,
station, national political commit-
TEN new cities will be added to the Bell System's interconnected TV network
by next Monday, the opening of the Republican Nattional Convention, avail-
ing "live" coverage of the GOP-Democratic meets to 99% of the nation's
televiewers. AT&T and associated Bell companies are increasing network
span from 24,500 to 29,500 miles of radio relay and coaxial cable channels.
Map shows TV network routes as of July 7, hooking in every TV city save
Albuquerque, N. M. — or 65 cities with 107 stations. "Connecting facilities,"
indicated by dots, refer to hookups provided by other than AT&T.
Drawn for Broadcasting • Telecasting by Sid Hix
"Mr. Taft insisted on exactly the same facilities Ike got at Abilene."
1ROADCASTING • Telecasting
tees, sponsors, and Congressional
factions :
# Unofficial estimated cost of
network pool operations runs be-
tween $35,000 and $40,000 per net-
work for TV and about $10,000 for
each in radio.
# Small stations will be able
to cover both conventions by heavy
spending as in the past, thanks to
the National Assn. of Radio News
Directors, the Chicago News Broad-
casters Assn. and United Press.
# Radio-TV representatives
will number about 2,000 — more
than 15% above the number who
covered the 1948 parleys in Phil-
adelphia. They will cover more
than 300 network and individual
outlets, according to the Executive
Committee of the Radio-TV Gal-
leries on Capitol Hill.
% ABC announced a tentative
pickup schedule for both radio and
video coverage of the Republican
and Democratic meets.
# Upwards of an estimated $7
million will be spent by the net-
works to telecast the two conven-
tions, with virtually none expecting
to show a profit despite sponsored
coverage.
# The Democratic National
Committee has named J. Leonard
Reinsch, on leave from the James
Cox Radio-TV properties as con-
sultant to Chairman Frank Mc-
Kinney [B*T, May 19], and James
Sauter, widely known in broad-
cast circles, as co-chairmen of an
Entertainment Industry Committee
for its convention.
# A host of special features
and tape-recorded programs will be
aired by the networks and local
stations, respectively, during the
political meetings. Regular pickups
will be aired at 12:30 p.m. and 9:30
p.m.
Both conventions will be held at
the International Amphitheatre on
Chicago's south side, with addi-
tional activities to be broadcast
from the Conrad Hilton Hotel, con-
vention headquarters, and at other
points. NBC and CBS have pro-
vided sketches of their facilities
layout Tsee page 36, and also B*T,
June 23]. The Democratic conven-
tion opens July 21.
National radio-TV coverage and
sponsorship of both conventions
were negotiated under an arrange-
ment which called for the networks
to sustain installation costs and
permitted them to sell sponsorship
on the condition that advertisers
be acceptable to both national com-
mittees.
Regional and local stations also
were asked to submit their sponsor
lists to che committees, which pre-
scribed general requirements on
advertising messages and other
phases.
NBC spokesmen estimate that
the network's convention program
costs, radio and TV, will amount
to at least $500,000, covering hous-
ing, personnel, transportation, etc.
This also includes the $35,000 to
$40,000 pool contribution. The sum
does not include station compensa-
tion and pre-emptions. NBC was
able to save some money on pre-
emptions by cancelling certain pro-
grams 30 days in advance.
CBS gave no estimate on its
radio-TV convention program ex-
pense, but generally it's expected to
approximate NBC's estimated half-
million. ABC's probably will run
somewhat less.
The above figures refer to com-
(Continued on page 36)
June 30, 1952 • Page 25
: STORES' BLUE AIONDAY
WHAT happens to Monday
department store sales in
a town which has no Sun-
day newspaper?
In such communities, Monday is
the ebb day of the department
store week.
But in Pottsville, Pa., Monday
has become a lively merchandising
day for one department store. And,
for some articles it has become bet-
ter than any other day in the week.
The answer is radio.
In a continuance of its experi-
ments on the use of radio to sell
merchandise [B*T, May 5], Po-
meroy's of Pottsville has found that
a properly planned Sunday radio
campaign can sell selected, sales-
Thafr Selling Pitch
ONE of the significant as-
pects of the radio test being
conducted by Pomeroy's of
Pottsville is that the station
(WPAM) completely controls
the writing of the advertising
copy. It not only sends its
own copywriters to the store
to inspect the merchandise
chosen for promotion, but
their copy is inviolate — ex-
cept for factual corrections.
Thus, the station is build-
ing up not only a roster of
success stories, but a staff of
experienced, merchandising-
wise radio copywriters. This
will stand it in good stead for
selling and servicing other
accounts in its service area
of 109,000 people (Pottsville
itself has 26,000 people).
WPAM has also deter-
mined, by trial and error, the
proper uses to be made of
announcers — whether a male
or female voice is best for a
particular type of merchan-
dise, or a particular type of
copy. It has also built a back-
log experience on the use of
hard-selling or low pressure
copy on different types of
merchandise.
Station checks the pull of
its copy hourly, has so geared
its operation that it can
change the script on an hour's
notice — and continue to tell
how it is pulling.
Page 26 • June 30, 1952
Pomeroy's Has a Radio Answer
priced items on Monday in a vol-
ume exceeding expectations.
Pomeroy's is an Allied Stores
Corp. department store with a
sales volume of under $5 million
per year. Its ratio of sales to ad-
vertising runs 2-2%%. It had been
running about 16% of its space and
time advertising budget on radio
time purchases, but this lately was
boosted to 20%.
The campaign consists of a sin-
gle half-hour Sunday afternoon
program plus eight spot announce-
ments throughout the day on the
local WPAM (250 w on 1450 kc).
The program, which has been
operating for the past month with
a light classical music format,
opens and closes with a minute-
long commercial. During the show,
short, pithy sales plugs are given
preceding the playing of each mu-
sical selection for the single item
chosen as the sale merchandise for
the next day.
Outlay for the Sunday campaign
runs a mere $35. This is what has
been accomplished:
® Sold six TV console receivers
plus two others (one higher priced,
one lower priced). Total sales, $1,-
600. Selling cost, 2.2%.
® Sold six private brand re-
frigerators. Total sales, $1,400.
Selling cost, 2.5%.
@ Sold two brand name re-
frigerators (all that were in stock)
plus others. Total sales, $1,900.
Selling cost, 1.8%.
The results of a fourth test, a
Father's Day special on men's
slacks, had not been collated at this
writing.
Essence of the Sunday radio ad-
vertising program in Pottsville is
this :
Radio can be used by depart-
ment stores in the same pattern as
they use newspaper advertising-
heavy Sunday displays to promote
Monday sales.
Generally, radio has been used at
a constant level through the week.
Retailers, however, have always
plunged heavily, newspaperwise, on
weekend promotions to build sales
and traffic for Monday openings.
Success of Pomeroy's Sunday
broadcast tests can be measured by
the results of its TV receiver sales.
Pottsville has no TV station and,
because it is in a valley, TV sig-
nals from Philadelphia (90 miles
away) don't reach the 55,000 homes
in that Schuylkill County trading
center. Pottsville TV viewers get
their TV programs via privately-
owned Trans Video community tele-
vision system, which charges $135
installation fee and $3.75 a month
for service.
Therefore, the sale of six TV
sets in one day — any day of the
week — could be considered extraor-
dinary. That such a number of
video receivers were sold on a Mon-
day is considered even more ex-
traordinary.
Among previous radio tests was
one on the sale of a specially-priced
9x12 ft. Axminster rug. Newspaper
promotions had offered them at $59
— down from the original $89 list —
and had moved none. Pomeroy's
was willing to sell them for $49,
but the radio people felt that was
too low. So the rugs were priced
at $69 — $10 higher than offered in
newspaper advertisements. How-
ever, salesmen were given a $5
bonus for selling the rugs to cus-
tomers brought in by the radio pro-
motion.
Results? Sold $4,445 in two
radio spot campaigns. First was a
two-day series, with 15 announce-
ments. It sold 11 sales-priced rugs,
plus eight $89 rugs for a total of
$2,605. Second was a three-day
campaign, with 67 spots. It sold 11
more sales-priced rugs plus five
$89 rugs for a total of $2,140.
Total cost for the 82 spots — \
$155.80. Selling cost, 3.3%.
But, significantly, other mer-
chandise was sold to rug customers
—to the total of $2,060.
Another excellent result of radio
advertising was scored by the
Pottsville store when it engaged in
a saturation campaign to sell
Here's the lineup of eager cus-
tomers awaiting the opening of
Pomeroy's one morning after the
word had spread by radio that
good buys awaited the early birds.
coupon books. This is a credit gim-
mick, whereby good risks are per-
mitted to take out credit in the
form of coupon books — available
for immediate use.
In a 10-day spot campaign pre-
ceding last Easter, the store
pitched 255 spots at the market,
increasing its coupon book accounts
from 313 at the same period in 1951
to 494 in 1952 — an increase of
57.8%. Average value of the book
was raised from $31.64 in 1951 to
$36.04 in 1952. Total value of the
book was raised from $9,905 in
1951 to $17,805 in 1952— a jump of
79.8%.
Costs? For time, $515; for give-
away (a compact), $247 — or a total
of $762.
Selling cost, therefore, was only
4.7% — or, including the cost of
giveaway, 9.5%.
Result of the coupon book cam-
paign so impressed Pomeroy's man-
agement that in the two weeks
preceding Father's Day, it went all
out in a second radio spot satura-
tion campaign on this item. This
resulted again in an 80% increase
in coupon book value.
Only one failure has so far been
reported in these tests of radio's
effectiveness. That was an attempt
to sell a $7.95 defroster unit, which
turns any refrigerator into an au-
tomatic defroster. Both the depart-
ment store and radio executives
probed the reasons for the failure,
and then decided that the item
needed to be more fully explained
to the buying public.
This has been done by having
WPAM's daily woman's commenta-
tor mention the defroster and how-
it works every day for the past two
weeks. There is no selling.
In another week or so, the station
(Continued on page 77)
ROBERT B. GABLE
. . . Pomeroy's president, who wit
his brothers put WFPG Altoona
Pa., on the air back in 1924
BROADCASTING • Telecastin
FALL SCHEDULES
Advertisers Finalizing Plans
By FLORENCE SMALL
ADVERTISERS responded to the
first week of summer with a sud-
den gust of action directed gener-
ally at fall TV and radio schedules.
Executives of Grant Adv. and
those of one of its clients, the
Dodge Div. of Chrysler Corp., will
meet in Detroit the week of July 7,
B#T learned last week, to plan
for the autumn season. A televi-
sion network show is expected to
materialize as one result of that
planning.
Regent cigarettes through its
agency, Hilton & Riggio, New
York, it also was learned, has not
renewed its sponsorship of a por-
tion of Today, early morning show
on NBC-TV, but expects to put its
advertising budget instead into a
network television show to start in
the fall. The agency currently is
looking over program formats with
that in mind.
In another fall development,
John F. Dulaney (frozen foods),
already creditably represented with
John Reed King's Dulaney Daily
Double on ABC radio and a spot
campaign in both radio and TV,
is planning to increase its fall
television budget. A definite deci-
sion will be released about Aug. 1.
Agency is W. Earl Bothwell, New
York.
Bab-0 Plans
In a development of another
sort, B. T. Babbitt Co. (Bab-O),
which recently left the William
Weintraub agency, has studied
presentations of 21 agencies and
reduced to four the list of candi-
dates for its account. Company
officials are expected to assay the
remaining four this week, with
definite assignment of the new
agency affiliation anticipated
July 7.
Meanwhile, Piel's beer, another
account which recently changed
agencies — from Kenyon & Eck-
hardt to Young & Rubicam, both
You Can Bank on Radio
TEST CAMPAIGN of all
media was conducted during
May by the First National
Bank, Bridgeport, Conn., for
new loan accounts, with
WICC Bridgeport bringing
in 42 applicants and news-
paper ads accounting for 76.
Because the radio campaign
secured more than half as
many applicants as did the
newspaper for one-third the
cost of the newspaper ad-
vertising, the bank, accord-
ing to WICC, is completely
sold on its one-year schedule
which began on WICC last
February. Other media in-
cluded direct mail, car cards
and billboards.
New York — is understood to be
determining its fall radio and TV
schedule.
Ford Motor Co. (J. Walter
Thompson) and General Foods
(Postum, through Foote, Cone &
Belding and Log Cabin syrup
through Benton & Bowles) effec-
tive today (Monday) will sponsor
Robert Trout and the News on Sun-
days and Tuesday through Fri-
day at 10-10:05 p.m. and Mondays
at 10:30-35 p.m.
Among the frozen food adver-
tisers, one which celebrates the
seventh birthday of its trademark,
Teddy Snow Crop, is planning to
start its radio and television spot
schedule in late summer, about
mid-August. Maxon Inc., New
York, is the agency.
Birdseye frozen orange .juice,
through Young & Rubicam, New
York, plans to start a three-month
spot radio and TV campaign early
in July in eight markets.
Another frozen food advertiser,
Seabrook Farms, is continuing to
line up half-hour radio programs
in 110 markets [B*T, June 23]
through Maxon Inc.
American Tobacco Budgets
For the fall, American Tobacco
Co. [B*T, March 3], for its Tues-
day 9-9:30 p.m. period on CBS-TV,
has bought a film series owned and
packaged by Music Corp. of Amer-
ica and entitled Biff Coulter USA.
The firm continues to sponsor, for
Lucky Strike, This Is Show Busi-
ness (Sunday on CBS-TV) and
Robert Montgomery Presents
(Monday on NBC-TV). BBDO
New York, is the agency. During
the summer months Man Hunt will
be the summer replacement for
Your Hit Parade for the second
successive year, Saturday on
NBC-TV, which will return for
Lucky Strike early in September.
In scotching a report its budget
would be directed in part to pro-
moting a change in the length of
Lucky Strike. Paul Hahn, presi-
dent of American Tobacco Co., an-
nounced last week that the com-
pany "is not planning to change its
principal brand Lucky Strike to
king-size."
"Sales records for the industry,"
he said, "show standard-size cigar-
ettes continue to be favored by the
great majority of the smoking pub-
lic, and account for about 85% of
the cigarettes smoked in the United
States. Sales of Lucky Strike cig-
arettes have made good progress
since the first of the year," he ob-
served.
"Pall Mall and Herbert Tareyton
cigarettes, both made by American
Tobacco Co., are the two largest-
selling king-size cigarettes on the
market," he added.
P. Lorillard Co. (Old Gold cigar-
ettes), through Lennen & Mitchell
(soon to be Lennen & Newell),
New York, has signed the Fred Al-
len Quiz Show for its Tuesday 10-
10:30 p.m. period on NBC-TV,
starting in September. Meanwhile,
(Continued on page 3U)
NBC'S KOA SALE
Now Seeks L A. Outlet
NBC was more definitely than ever
in the market for a Los Angeles
radio station last week, after sell-
ing its 27-year-old clear-channel
KOA Denver for $2,250,000 to Bob
Hope, a group of prominent Denver
business and professional men and
associates of Mr. Hope [Closed
Circuit, June 2, 23].
The G. A. (Dick) Richards es-
tate's KMPC (710 kc, 50 kw), for
which the network has negotiated
intermittently for years; Earle C.
Anthony's KFI (640 kc, 50 kw),
and Harry Maizlish's KFWB (980
kc, 5 kw) were understood to be
among stations being eyed by NBC
in its search for an owned station
to replace KOA (850 kc, 50 kw).
The KOA sale is, of course, sub-
ject to the customary FCC ap-
proval.
Long-Speculated Sale
Long-speculated sale of the Den-
ver station — which has no TV affil-
iate and could get none under NBC
ownership unless the network chose
to give up an existing outlet to
meet FCC multiple ownership rules
— tied nearly (1) NBC's reinvigor-
ated policy of stronger promotion
of radio and television as comple-
mentary media, and (2) its long-
standing desire for an owned radio
station in Los Angeles.
It also dovetailed neatly with
the Hope-Denver group's TV own-
ership ambitions. TV-less Denver
ranks No. 1 on FCC's priority list
for television grants and it was
reported that Metropolitan Televi-
sion Co., an avowed aspirant for a
Denver TV station, would be the
company operating KOA under its
new ownership. What other TV
aspirations the new owners may
have could not be ascertained im-
mediately.
Although exact details of stock
distribution among the new owners
was not reported, it was said flatly
that the Denver group — composed
of 15 local business and profes-
sional men and one business con-
cern— would have working control
of the company. This group in-
cludes William Grant, president
of Metropolitan Television Co., and
Denver Mayor Quigg Newton.
Bob Hope and his associates will
own 50% of the stock. His asso-
ciates are James Saphier, and Mr.
Hope's attorneys, Martin Gang,
Robert Kapp and Norman Tyre.
NBC's desire for a radio station
of its own in the key Los Angeles
market — it is the only major net-
work without one — has kept net-
work officials in negotiations for
years, especially for KMPC. A few
years ago it appeared that a deal
had been made with G. A. Rich-
ards, but it fell through.
Latest talks for KMPC were
initiated several weeks ago with
representatives of the late Mr.
Richards' estate, but these also
were subsequently reported to have
struck dead-end. Their renewal at
any time was seen as a strong pos-
sibility. The snag thus far: How
much? Talks to date reportedly
have centered around figures in the
neighborhood of $1 million.
NBC President Joseph H. Mc-
Connell emphasized in the KOA an-
nouncement that NBC will seek to
buy a radio station in the Los
Angeles area to complement its
local television station KNBH-TV
there. This somewhat unusual
public declaration of intent was
attributed, at least to a consider-
able degree, to a desire to kill —
before it could arise — any specula-
ROADCASTING • Telecasting
tion that NBC is easing itself out
of the radio business.
Beyond that, however, is the
known fact that NBC has long
tried to buy — for the last 15 years,
one official noted — a station in the
Los Angeles market. It intends
now to realize that ambition as
soon as it can, "provided the price
is right," as a spokesman put it.
In further explanation of the
KOA sale, Mr. McConnell noted
again that NBC had declined sev-
eral offers for the station in the
past. But, he said, network offi-
cials finally concluded that radio
and television can operate better
together in a market such as Den-
ver, and decided to sell KOA and
seek an AM station to go with
their Los Angeles television sta-
tion.
Negotiations by Heffernan
Negotiations with the Denver-
Hope group for the $2.25 million
transfer of KOA were handled for
NBC by Financial Vice President
Joseph V. Heffernan. Principal
negotiators for the purchasers
were Mr. Grant and R. M. Davis
and Ralph Radotsky, all of Denver.
Other members of the Denver
group: William J. Ahearn, George
B. Berger Jr., Hugh R. Cather-
wood, Thomas P. Campbell, Myron
Emrich, Arnold Gurdler Jr., Rob-
ert Kohn, Mayor Newton, Morrison
Shafroth, Walter M. Smith, Henry
W. Toll, David S. Touff and the
Hendrie & Boltoff Co.
KOA, founded Dec. 15, 1924, by
General Electric Co., became an
NBC affiliate in February 1928.
NBC took over its operation and
management in March 1930, prior
to acquisition of the station in
1941.
June 30, 1952 • Page 27
OPERATOR PROPOSAL
Comments Flood FCC
SUPPORTING letters— and pro-
tests— are beginning to flood FCC
concerning the Commission's pro-
posal to relax its transmitter oper-
ator rules and permit remote oper-
ation of certain AM and FM trans-
mitters [B«T, June 9].
The FCC's proposed rule-making
proceeding, instituted upon peti-
tion by NARTB, would amend Part
13 of the Commission's rules and
regulations so that (1) persons
holding less than first class radio-
telephone operator permits would
be allowed to stand regular trans-
mitter watches at AM and FM sta-
tions employing non-directional an-
tennas and operating with power
of 10 kw or less and (2) remote
control of the transmitters of such
stations would be allowed.
FCC has specified Aug. 4 as dead-
line for comments and in its notice
outlined many questions on such
operation about which it desires in-
formation. Two of the questions
touch on fulfillment of emergency
operation under the Conelrad plan
(control of electronic radiation to
prevent enemy planes from "hom-
ing" on broadcast signals), while
other questions concern the tech-
nical training and duties of trans-
mitter operators and their ability
to cope with technical problems
that may arise.
If adopted, observers have noted,
the practical effect of the changes
would be to ease the staff and
operating cost problems of virtually
all local channel stations, a sub-
stantial number of daytime-only
outlets and many other AM and
FM stations.
Shortage of Operators
In general, station operators con-
tend there is a shortage of quali-
fied first class operators and the
law of supply and demand has
forced the wages of these men dis-
proportionately high, particularly
handicapping small market sta-
tions. They further contend that
technical equipment today is stable
and does not need constant atten-
tion and adjustment by a first class
operator. Rather, they say, a re-
stricted operator can watch the
meters and make the log entries.
He would work under the super-
vision of a first class man, usually
the chief engineer, who thus would
be freed from sitting routine
watches and have time to do "pi-e-
ventive" maintenance and actual
repair.
The station operators argue that
by saving on engineering costs they
would be able to hire better pro-
duction personnel and hence gain
better programming and service to
their community.
On the other hand, engineers and
union representatives charge there
is no shortage of engineers. They
point out, however, there is a short-
age of men who are willing to work
for "day laborer's wages."
The engineers are telling FCC
the operation of transmitters is not
as simple as management asserts,
charging that station owners are
seeking only another means to cut
costs and increase profits. They find
it hard to believe that much of the
savings would go into better pro-
gramming.
Three state associations of broad-
casters already are reported on rec-
ord favoring the NARTB-FCC pro-
posal. They are the South Dakota,
Kentucky and North Carolina
Assns. of Broadcasters [B*T, June
23].
Several IBEW locals already
have passed resolutions protesting
the proposal while IBEW head-
quarters in Washington reports
numerous complaints from mem-
bers and non-members alike.
Resolution of Protest
IBEW Local 1224 at Cincinnati
already has put a resolution of pro-
test before the Cincinnati Central
Labor Council, written all member
and non-member engineering per-
sonnel of area stations and urged
■ other IBEW radio and TV locals
to take positive action.
"This matter is more serious
than most of our people think,"
Local 1224 wrote other IBEW lo-
cals, "and if put into effect our
operating standards will deteri-
orate at a rapid pace."
Local 1224 suggested other locals
appear before their central labor
councils to have them pass resolu-
tions of protest, write the "various
Senators, Representatives and lob-
bies which they may have contact
with and urge the FCC to study it
at length before leaving the radio
communications system of America
unattended and at the mercy of
saboteurs during the grave times
we are undergoing."
In its open letter to "all broad-
cast operating and engineering per-
sonnel," Local 1224 wrote, "If you
value your job, act now!" Engi-
neers were urged to "stand up for
your rights" and write to FCC.
The letter pointed out:
Your letter of opposition will be
filed with "the petition as a note of
opposition to this movement. This is
definitely a move by the small oper-
ators of 250 w stations to increase
their revenue by throwing out engi-
neering personnel. We further urge
that you request a tightening of the
operating standards. This will in turn
increase the quality of the operating
personnel and help to prevent such
moves as this in the future.
The various labor unions represent-
ing the operating engineers will be ac-
tively opposing this move. These peo-
ple were active in the last fight
which came up a few years back on
the same subject. The case then was
decided in our favor.
On the other hand, this is how
a typical local station operator tells
the story. C. H. Simpson, part own-
er and general manager of 250-w
WKBI St. Marys, Pa., supporting
the NARTB proposal, wrote FCC:
. . . It is our opinion that radio
transmitting equipment has been re-
fined and developed to the point where
today the necessity to have a licensed
engineer with the equipment at all
times is not only unnecessary, but an
added expense which hangs like a
milletone around the neck of many
small, station, operators,, especially
those who, for one reason or another,
find themselves with studios and trans-
mitter separate from one another.
In earlier years, the primary goal
PAUL M. HAH N, president of the
American Tobacco Co., one of radio
and television's largest advertisers,
takes his place in line as company
employes are processed prior to con-
tributing blood to the Armed Forces,
A Red Cross Bloodmobile unit visited
the company's New York office, 111
Fifth Ave.
was to try to stay on the air as much
as possible. Stations proudly boasted
of extremely small amounts of time
off the air due to technical failure.
Nowadays, constant operation without
technical failure is taken for granted.
The necessity to have an experienced
technician hovering over the equip-
ment waiting for the equipment to
fail is now obviated.
Having operated WKBI without a full
complement of first-class operators
since last June, I think I can discuss
intelligently the results, both favorable,
and unfavorable, that have resulted
therefrom. Our lost air time since
then has consisted of three interrup-
tions and the total of all of these
interruptions has been less than an
hour. Two of these were electric power
failures. Our third-class operators
have been thoroughly schooled on
operation of the equipment, keeping
of logs, safety regulations, and the like,
together with the importance of keep-
ing a high-level of modulation, which
I'd like to discuss more fully later.
The third-class men are studying for
their regular tickets under the chief
(Continued on page 76)
McFARLAND BILL
Industry States Objections
OBJECTIONS by broadcasters to
some provisions of the Senate and
House-passed McFarland Bill (S
658) were enumerated by Ralph
W. Hardy, NARTB government re-
lations director, last week as Sen-
ate-House conferees met for the
first time on Friday in an attempt
to iron out differences between the
two bills [B»T, June 23].
Broadcasters want repeal of:
£ Equipment purchase section
of House bill. This would require
the successful applicant to buy the
equipment of an unsuccessful li-
censee if the latter's license was
not renewed.
Besides putting the FCC into the
position of being "a condemnation
appraisal agency" the new licensee
might have to buy obsolete equip-
ment, the NARTB comment stated,
possibly from a station owner who
did not wish to remain in business.
Mr. Hardy also declared he under-
stood the FCC was opposed to this
provision.
# Suspension and fine provi-
sions of House bill. NARTB de-
clared it would be satisfied if the
FCC was given authority to issue
cease and desist orders, which
"coupled with the power to revoke
a license ... is completely ade-
quate." Senate version of bill
authorized the FCC to issue cease
and desist orders in addition to
the existing power to revoke li-
censes.
NARTB statement also asked
that—
Q Senate section removing the
double jeopardy clause now in the
Communications Act be reinstated.
House deleted this provision to
eliminate this section from the Act.
Section in present Act permits the
FCC to revoke the license of a
licensee found guilty of anti-trust
violations in radio or communica-
tions field.
# Reinstatement of provision
in Senate version of the bill pro-
viding that the Commission may
only issue declaratory orders upon
request. House dropped this in its
version of the bill.
0 Section of Horan amend-
ment regarding political broadcasts
which specifies that broadcasters
may not charge political candidates
more than the minimum rate for
other purposes, be clarified by de-
leting the word "minimum" and
adding the following:
"For the purpose of this sub-
section, charges shall include base
rates and all other terms and con-
ditions affecting charges."
This would take care of the prac-
tical problems raised by the amend-
ment, Mr. Hardy pointed out. He
referred to the "normal practice"
of granting frequency discounts,
and additional charges over and
above the time charges — lines, spe-
cial arrangements for studio equip-
ment, personnel, rehearsal time.
Basically, however, the industry
is opposed to any government rate-
making, Mr. Hardy pointed out.
Hillbilly for WINS
SWING to hillbilly music in the
prime 8-10 p.m. time Monday
through Saturday was announced
last week by WINS New York Gen-
eral Manager Harry C. Folts.
Beginning tonight (Monday), this
two-hour block "will feature noth-
ing but square dances, folk songs,
hillbilly and cowboy songs," the an-
nouncement said.
Page 28 • June 30, 1952
BROADCASTING • Telecasting
'WE CAN DO JOB'
NARTB Tells 'Morals Group
LET US police ourself. We're
sure we can do the job.
That, in essence, was radio-TV
broadcasters' position when spokes-
men Harold E. Fellows, NARTB
president, and John E. Fetzer, TV
Code chairman, testified last week
before the House Interstate &
Foreign Commerce Committee sub-
j committee investigating offensive
radio-TV programs.
f Committee, headed by Rep. Oren
Harris (D-Ark.), adjourned after
2% -hour session Thursday. It is
not expected to resume hearings
until September, at which time it
may sit in New York.
Grind of Congressional deadline,
upcoming political conventions —
and broiling Washington heat wave
— was conducive to the decision for
a hiatus in the investigation.
Investigation began early in
June, heard parade of witnesses
decry what they claimed to be a
plethora of crime and horror pro-
grams, indecent exposure in the
matter of dress and off-color hu-
mor and "business." Majority of
witnesses, however, objected to
beer and wine commercials and
drinking scenes in programs. In-
vestigation was result of a reso-
lution sponsored by Rep. E. C.
Gathings (D-Ark.).
Main tenor of Mr. Fellows' tes-
timony was the "dangerously gen-
eralized" charges of immorality
and offensiveness. He also warned
against "organized efforts at cen-
sorship."
Recalling his 24 years as a
broadcaster, Mr. Fellows, who came
to the NARTB presidency from the
managership of CBS-owned WEEI
Boston, told the committee of an
organized campaign which in sev-
eral instances produced complaints
of immodest dress against the
Kakla, Fran & Ollie children's pro-
gram.
Previous witnesses "with very
few exceptions" have failed "to
make specific allegations of 'im-
moral' radio and television pro-
grams," he said.
Local criticisms are respected by
broadcasters, he pointed out, but
"a substantial number of so-called
Awaiting their turn to testify are Bishop Hammaker, NARTB President
Fellows, NBC Executive V.P. Denny and TV Code Chairman Fetzer . . .
national criticisms . . . tend all
too often to be dangerously gen-
eralized, and in many cases . . .
are inspired by organized cam-
paigns of minority groups having
an axe to grind."
"What I do say is that it is vir-
tually impossible to adopt rigid
standards of program acceptability
that will meet the diversified tastes
of the American people. . . . The
definition of 'offensive' may, and
usually does, vary from community
to community depending on a wide
variety of factors."
Disagreement with this position
was most vocal by Rep. J. Edgar
Chenoweth (R-Col.), who declared:
"You have tried to please that
segment of the American people
who like vulgar, vile and crude,
objectionable programs. . . . There
are serious, well-founded objections
to the types of programs coming
CONTROLS
Exemption Machinery Hums
On Capitol Hill
AN AMENDMENT designed to free radio and television from wage
controls consonant with their price exemption status was approved by
the House last week but its adoption may have had only passing
significance in the swelling demand for an end to all economic curbs.
The amendment was offered by * : —
NARTB's Government Relations
Director Hardy and TV Director
Brown put their heads together . . .
Rep. Paul C. Jones (D-Mo.) and
okayed without objection last Wed-
nesday during debate on extension
of the Defense Production Act,
which would expire today (Mon-
day) unless extended.
Radio-TV employes and those of
other media are under wage con-
trols administered by the Wage
Stabilization Board which exer-
cises jurisdiction over AFM, TVA,
AFRA and other union contracts.
The House late Thursday voted
to end most price controls, under
which these media had been exempt,
and to retain wage curbs for anoth-
er year. The former was rejected
Friday, however, by a Senate-
House conference group set up
to iron out differences. Senate
voted to extend controls to March 1.
Rep. Jones explained that there
is no ceiling on prices charged by
radio-TV stations and networks,
newspapers, magazines, periodicals
and motion picture houses. Thus,
he felt, they should be freed from
wage ceilings. Enactment of this
proposal probably would have vary-
ing effects on different-size sta-
tions.
Salaried performers in radio and
television come under the jurisdic-
tion of the Salary Stabilization
Board, which has drafted regula-
tions to be administered by each
industry rather than on a manda-
tory basis by government.
Two other amendments of sig-
nificance to broadcasters and manu-
facturers were also rejected by
the House the past fortnight. These
involved bids to restore standby
controls on consumer credit (Regu-
lation W on installment purchases)
and to repeal the controversial
Capehart formula.
The House Banking & Currency
Committee had voted to delete con-
sumer credit curbs authority over
purchase of radio-TV receivers and
other appliances which the Federal
Reserve Board suspended last
month [B*T, May 12]. "The threat
of dangerous credit expansion has
been abated for some considerable
time," the committee reported. The
Senate wants controls extended to
June 30, 1953.
The move to repeal the adver-
tising cost ' formula, authored by
Sen. Homer E. Capehart (R-Ind.),
was instigated by Rep. Abraham J.
Multer (D-N. Y.). He claimed
that prices are 11% higher than
before Korea because of the Cape-
hart and Herlong amendments.
Under the Capehart formula,
manufacturers may compute costs
incurred for advertising, selling,
administration and research before
July 26, 1951, and add them to final
selling prices.
ROADCASTING • Tclecasti
into the American home."
Similar attitude was expressed
by Rep. Joseph P. O'Hara
(R-Minn.), who warned that unless
programs improved "something
will be done. [There have been]
strong criticisms, and not just
from one person, of what goes into
the home."
But, Rep. Arthur G. Klein
(D-N. Y.) termed many of the
"thousands of letters" received by
the Committee as from the "luna-
tic fringe." "They must torture
themselves by listening to these
programs," he said referring to a
communication which he did not
read into the record.
He also enlivened the hearing
with the apocryphal story of the
spinster who complained to her
apartment house manager that
there was a nude man in the apart-
ment across the court. When the
manager came up and failed to see
any nude man, she replied: "Of
course not. You have to stand on
a chair and lean way out in order
to see him."
Rep. Klein was the committee
member in the hearing earlier this
month who offered the pungent ad-
vice to shocked viewers: "Why
don't you turn the damned thing
off!"
Broadcasters undoubtedly will
adhere to the TV code, Mr. Fetzer
told the committee, because it is
to their self-interest to do so. But,
he admonished, the viewer must
exercise some discretion in his se-
lection of programs.
"To buy a television receiver and
in effect just let the thing run
hour after hour without regard to
program selection is an indictment
of the taste and discrimination of
the viewer just as it is the station
who puts on inferior programs,"
he said. "In other words, enjoy-
ment from a television receiver is
related directly to how intelligently
the receiver is employed."
Mr. Fetzer, who is owner-opera-
tor of WKZO-AM-TV Kalamazoo
and WJEF-AM-FM Grand Rapids,
emphasized that the station li-
censee is the final arbiter of what
goes over the air from his trans-
mitter.
He agreed, in response to doubts
expressed by committee members,
that broadcasters must not only
purvey to the wants of their au-
diences, but also attempt to ele-
vate the taste of their viewers.
The TV Code Board will attempt
to enforce the provisions of the
standards of good programming
by persuasion, and by withdrawal
of the seal of approval, he ob-
served.
Broadcasters are united in their
recognition that they must regulate
themselves, Mr. Fetzer asserted.
"The public as well as the majority
of our industry have a common
goal. The industry cannot survive
without widespread public ap-
proval," he said.
Referring to the widespread dif-
ferences in public reaction even
within the same community, the
Michigan broadcaster - telecaster
told how a lecture on astronomy by
(Continued on page 8U)
June 30, 1952 • Page 29
RADIO THRIVES WITH TV
\ I A n I T" I J mended> adjust rates if necessary,
V AB IS Told examine programming and start
_ ^ fighting even before TV arrives.
Mr. Brechner reminded that
RADIO can live long and profitably in the same market with television,
serving advertisers with a low-cost and efficient mass medium, the Vir-
ginia Assn. of Broadcasters was told Friday.
Two successful broadcast operators, whose stations are operating at
peak income in a multi-station *
video market, told the Virginians
what to expect when TV enters a
market and what to do about it.
They were Ben Strouse, manager
of WWDC Washington, and Joseph
L. Brechner, manager of WGAY
Silver Spring, Md.
The Virginia group opened a
two-day meeting Thursday at the
Chamberlin Hotel, Old Point Com-
fort, Va. Charles P. Blackley,
WTON Staunton, Va., presided.
Speakers included William B.
Ryan, Broadcast Advertising Bu-
reau president; Harold E. Fellows,
NARTB president; FCC Comr.
Rosel H. Hyde, and George C.
Davis, consulting engineering (see
Hyde-Davis story page 51).
Messrs. Strouse and Brechner
showed how they have met the
competition of four television sta-
tions in the Washington area, main-
taining their community roles and
continuing to provide advertisers
with an efficient means of spreading
their message to the buying public.
TV is just another competitor,
Mr. Strouse said. "Your town goes
TV -happy in the first six months,"
he warned, with advertisers and
listeners going a bit daffy. He ad-
vised stations to tell TV advertisers
what they are missing if they fail
to use radio, keeping them on the
list of accounts against the day of
"the awakening," even if they
spend only small sums.
As to the awakening, he said
KOIL CHANGES
Swisher Succeeds Newens
ARDEN E. SWISHER, commercial
manager of KOIL Omaha for two
and one-half years, has been named
general manager, it was announced
last week.
Announcement was made by
George Sebastian, executive vice
president, Stuart Investment Co.
of Lincoln, owner
of KOIL and
KFOR Lincoln.
Other personnel
shifts were:
Bill Talbot,
morning news-
caster at KOIL
for over seven
years, is now pro- I
gram director; "^■t "8
Henry Kelpe, a Mr. Swisher
KOIL announcer
since 1940, was appointed produc-
tion manager, and Margaret Crog-
han, in the KOIL sales department
since 1937, was promoted to the
nost of local sales manager.
Mr. Swisher succeeds William J.
Newens, who has resigned. Mr.
Newens has joined Allen & Rey-
nolds, Omaha, according to the ad-
vertising agency.
Page 30 • June 30, 1952
daytime ratings rebound but night-
time ratings level off and stay at
a point below the pre-TV level. "TV
stations find costs high, raise
rates," he said. "Local advertisers
begin to examine costs, frequently
return to radio" because it is better
on the same dollar expenditure.
Local advertisers have increased the
purchase of radio time 2% times
since end of the war, he said.
Mr. Strouse said TV set dealers
are finding that home demonstra-
tions arranged via radio advertis-
ing really work, while newspaper
advertising "currently is not pull-
ing." He referred to extensive use
of radio for home-freezer plans,
with "immediate and sensational"
response that has food retailers
worried. Safeway Grocery Stores
has just signed a contract, he said,
suggesting the copy will deal with
this subject. "Radio has been the
medium that overnight established
a revolutionary new method of food
purchasing," he noted.
The network picture is "very
dark," according to Mr. Strouse,
with big advertisers sharply cutting
network radio, newspapers and
magazines even though the bulk of
TV money is "new money." The
result has been price-cutting among
networks to make deals, he ex-
plained, adding, "The future of net-
work radio is not bright."
He advised stations to "program
locally, particularly at night," and
to hire more and better air sales-
men. He particularly emphasized
the importance of doing a good local
news job. Urging study of rate
structures, he said night rates
might have to be reduced in some
TV areas but daytime rates prob-
ably could stand an increase. He
urged joint AM-TV operations to
split sales staffs.
Since arrival of TV in a city may
bring a sharp decline in national
spot and network business, he urged
radio stations "to do a job with
your local advertisers." Study your
newspaper competition, he recom-
WGAY, as a Washington suburban
station, competes against all types
of electronic media, including a
dozen other AM outlets, FM, TV,
transit and storecasting. "Radio
is surviving and durable," he ex-
plained.
He credited ingenious and in-
spired management, plus aggressive
sales policies, with radio's success
in the area. He declared WGAY's
May business was one of the highest
in the station's history, with 1952
likely to run 10%-15% over 1951.
Most accounts are suburban and
downtown business, he said, with no:
per inquiry or guaranteed mail
order accounts.
TV's main impact centered in
two beer accounts, he explained, but
this was offset by a major food
chain, major department stores and
automotive business. Advertisers
will use radio if there are enough
listeners to justify time purchases,
he insisted. He said the small
businessman is "our pal because he
feels we're his friend." As TV rates
climb, Mr. Brechner said, local
radio improves.
FUNDS COMPROMISE esq »» >«
SUM of $6,408,460 for the FCC for
the 1953 fiscal year was voted by a
Senate-House conference commit-
tee last week.
The sum is $300,000 more than
the House voted for the FCC last
March [B*T, March 24] and that
much less than the Senate voted
for the Commission early this
month [B*T, June 9]. If both
houses now accept the report, the
appropriation bill will go to the
White House.
According to informed sources,
the entire $300,000 can be consid-
ered earmarked for TV because
that was the sense of the Senate's
$600,000 increase. The conference
report (H Rept 2315) indicated
that the House accepted the Sen-
ate's amendment increasing the
FCC's appropriation, but halved
the sum.
The Senate increase was recom-
mended "to provide more adequate-
ly for the increased workload oc-
casioned by the lifting of the tele-
vision 'freeze'."
Conference committee also called
on the FCC to look into the matter
of levying fees for its services.
There is some question whether
the wording of the conference re-
port does or does not require the
Commission to charge fees. It is
felt, however, that the provision is
strong enough to force the FCC to
reinvestigate the feasibility of fee-
charges, determine carefully that
it is or is not practicable.
The wording of the sentence in
question reads:
The conferees are advised that the
FCC under the provisions of Title V
of the Independent Offices Appropria-
tion Act, 1952, are (sic) authorized to
levy fair and equitable fees in con-
nection with the issuing of licenses.
The conferees, therefore, request the
Commission to give prompt attention
to the matter with a view to levying
such fees at the earliest practicable
date.
The Senate requested the Com-
mission to investigate the possibil-
ity of charging such fees "in order
that such work of the Commission
may be made self-sustaining to the
fullest extent possible. . . ."
In response to the original sug-
gestion that fees be charged, made
in the 1952 appropriations, the FCC
had reported that its investigation
showed that revenues raised
through such a course would be
insufficient to justify the additional
personnel and work necessary.
Thus, the Commission concluded
that the charging of fees was not
feasible.
It is believed that the increase
of $300,000 which the Commission
received over that proposed by the
House would enable it to hire be-
tween seven and eight additional
examiner teams to take care of the
expected avalanche of TV applica-
tions. An examiner team comprises
an examiner, attorney, engineer, ac-
countant and clerical help, at an
annual cost of $40,000.
During the hearing before the
Senate Appropriations Committee,
Interstate & Foreign Commerce
Chairman Edwin C. Johnson (D-
Col.) and committee member Sen.
Homer E. Capehart (R-Ind.)
plumped for a boost of $800,000 on
the assumption that that sum would
permit the hiring of an additional
20 examiner teams. When the Sen-
ate voted only $600,000 additional,
Sen. Johnson estimated that that
sum would permit the hiring of 15
additional examiner teams. Ten
other influential members of the
Senate Commerce Comittee joined
with Sens. Johnson and Capehart
in signing a proposal favoring the
$800,000 boost in FCC funds
[B«T, May 26].
Although FCC officials were
grateful for the extra $300,000,
there were indications that a dras-
tic realignment of personnel would
be necessary to cope with the TV
workload. Other activities of the
Commission will be cut, it was
made clear, to move TV applica-
tions along the processing line.
Repeated also were warnings
that the hiring of new personnel
was not the end of the problem.
It takes about a year to properly
train all elements of an examiner
team, it was pointed out.
The sum recommended is $1,666,-
540 below that requested by the
President. It is also about $180,000
below the present operating level
of the Commission.
Included in the $6,408,460 budget
for the July 1, 1952-June 30, 1953
year was $88,525 top for travel
expenses. The President had asked
for $118,000. This was cut to $78,-
700 by the House, raised to $98,350
by the Senate. The $88,525 figure
is half of the difference between
the House and Senate recommenda-
tions.
It is believed that the Commis-
sion will find it necessary to hold
most TV hearings in Washington
because of its limited travel funds.
BROADCASTING • Telecasting
SET SALES
OUTLOOK for sales of radio and
TV receiving* equipment is encour-
aging, with the manufacturing in-
dustry in an excellent position to
meet a rising demand for TV sets
as new video markets are opened,
the Radio-Television Mfrs. Assn.
was told last week at its 28th an-
nual convention held at the Palmer
House, Chicago.
The convention closed Thursday
night with presentation of the first
RTMA Medal of Honor to Brig.
Gen. David Sarnoff, RCA board
chairman (see story this page).
While an upward trend was fore-
seen in radio-TV demand by RTMA
President Glen McDaniel, he said
a sudden surge in set sales should
not be expected. Instead he antici-
pated "a gradual rise in 1952 and
for several years thereafter."
The going rate of electronics and
communications for civilian set
output plus replacements and ac-
cessories, is about $1% billion, Mr.
McDaniel told the RTMA member-
ship. Adding $2% billion for the
military, the industry's total pro-
duction rate is $4 billion, exceeding
the peak during World War II.
In the military field, he said,
electronics and components output
is eight, times that of the three
months after the outbreak of the
Korean fighting and three times
the figure one year ago. A rise of
50% or more can be expected by
the end of 1952, when it will level
off, he said.
Mr. McDaniel reviewed the
greater statistical services per-
formed by RTMA since the head-
quarters staff has been expanded.
He paid a tribute to General Man-
ager James D. Secrest and to
Robert C. Sprague, RTMA board
chairman, for their services.
The RTMA is planning a major
statistical project — reports on sales
RTMA ELECTION
Plamondon Is Board Chmn.
A. B. PLAMONDON Jr., president
of Indiana Steel Products Co. of
Chicago, was elected board chair-
man of the Radio-Television Mfrs.
Assn. when it met
Outlook Encouraging, RTMA Told SA™°*1 mm,
in Chicago Fri-
day. He succeeds
Robert C. Spra-
gue, president of
Sprague Electric,
North Ad a m s,
Mass.
Mr. Plamondon
formerly served
as chairman of
RTMA's Small
Business Commit-
tee, as a vice president and as
chairman of the Parts Division.
The RTMA board also re-elected
Leslie F. Muter, president of The
Muter Co., Chicago, as treasurer
for his 17th term. It also re-named
Dr. W. R. G. Baker, vice president
(Continued on page 8U)
Mr. Plamondon
and inventories of radio and TV
sets at the retail level, he said.
The service has been tried on an
experimental basis and is to be
financed by subscriptions. Data
will be on a regional basis, with
first reports to be made in Sep-
tember.
The joint FM promotion con-
ducted with NARTB in selected
areas has shown that FM receivers
can be successfully marketed under
favorable conditions, he explained,
and has virtually eliminated fric-
tion between some FM broadcasters
and set makers.
Work of the RTMA Sports Com-
mittee in sponsoring publication of
the Jordan studies showing TV's
effect on attendance at sports
events has offset much of the mis-
information on this subject, he said.
The committee was credited with
"greatly improving relations be-
tween the industry and sports or-
ganizations by inducing set manu-
facturers to promote public support
of professional sports in their re-
spective communities."
Mr. McDaniel outlined legislative
and regulatory contacts of the as-
sociation, including the successful
fight against the proposed increase
of the set tax from 10% to 25%
and relaxation of Regulation W.
Other activities reviewed were the
1952 components symposium and
the Dept. of Justice anti-trust in-
vestigation of RTMA and manu-
facturers.
John W. Craig, vice president and
general manager of Crosley Div.
and chairman of the RTMA Set Di-
vision, reported to the convention
that radio set sales, particularly
portable and auto models, "have
continued surprisingly active, and
there is every indication that they
will continued so in the years
ahead."
As to TV receivers, Mr. Craig
predicted sales will rise in 1953 and
remain for several years at a
higher level than at present.
During the past fiscal year, pro-
duction of radio and television sets
was maintained "at a reasonably
stable level except for normal sea-
sonal fluctuations although it did
not reach either the peak or the
depression of the previous year,"
he reported. Pressure of scare buy-
ing, which began with the outbreak
of the Korean War, and later ac-
cumulation of excessive inventories
and slow sales, were no longer
factors during the last year, he
said.
Mr. Craig said set sales were
stimulated last summer when Con-
gress, at RTMA and industry sug-
gestion, relaxed Regulation W.
Production and sales rose until the
end of the calendar year, when the
(Continued on page 8i)
FIRST "Medal of Honor" awarded
by Radio-Television Mfrs. Assn.
was presented Thursday night to
Brig Gen. David Sarnoff, RCA
board chairman, for outstanding
contributions to the advancement
of the radio-television and elec-
tronics industries.
The medal was presented to Gen.
Sarnoff at the RTMA banquet
climaxing the 28th annual conven-
tion at the Palmer House, Chicago.
Authorized by the RTMA board in
February, the award is to be made
yearly to the person, company or
organization which the RTMA di-
rectors believe has performed a
distinctive service for the industry.
Gen. Sarnoff was nominated for
the award by the annual Awards
Committee, headed by Leslie F.
Muter, chairman. The selection was
unanimous. Mr. Muter said the
award recognizes the many achieve-
ments of Gen. Sarnoff over a long
period, with credit to his part in
bringing the industry to its present
stature.
Chairman Robert C. Sprague, of
RTMA, said he was presenting Gen.
Sarnoff the award "as a small
token of the esteem in which you
are held by your fellows and in
recognition of your many notable
achievements toward the develop-
ment and progress of the radio-
television industry."
L A. CONVENTION
NARTB Works Out Plans
ANNUAL NARTB convention in
1953 will be held at the Biltmore
Hotel, Los Angeles, starting either
April 28 or 29, under plans worked
out last week by the NARTB
Board's Convention Committee.
The committee, at a meeting in
Chicago, favored a Wednesday
starting date for the annual three-
day convention to take advantage
of the special airline family rates
available early in the week.
At the weekend Chairman Clair
R. McCullough, WGAL Lancaster,
Pa., was understood to be consid-
ering proposals for a Tuesday
starting date. This plan would still
give delegates access to special air-
line rates since Los Angeles can be
reached within a day from most
cities.
Annual equipment show will be
staged in the Biltmore ballroom,
though additional rooms may be
added. Light equipment and serv-
ice exhibits are usually placed on
a special floor.
The Engineering Conference will
be held at the same time as the
main convention, under present
plans, with meetings to be held in
the Philharmonic Bldg., across the
street from the Biltmore. Main
convention meetings will be held in
the Biltmore Theatre, adjoining the
hotel, as was the case at the 1948
Los Angeles convention.
Chairman McCollough and C. E.
Arney Jr., NARTB secretary-treas-
urer, will go to Los Angeles in the
near future to check facilities. All
convention plans are subject to
negotiation of satisfactory con-
tracts for facilities. NARTB al-
ready has an option on the Biltmore
Theatre and has had preliminary
discussions on other facilities.
The Biltmore and the new Stat-
ler, now near completion, will house
delegates though other hotels may
be utilized if necessary.
Little work has been done on the
convention agenda other than to set
the opening time for 10:30 a.m. on
the 28th or 29th.
Attending the Tuesday com-
mittee meeting were Chairman Mc-
Collough; Jack Harris, KPRC-TV
Houston; Albert Johnson, KOY
Phoenix; Howard Lane, WJJD Chi-
cago; H. W. Slavick, WMC Mem-
phis; Calvin J. Smith, KFAC Los
Angeles. Hugh B. Terry, KLZ Den-
ver, was excused. Attending for
NARTB were Mr. Arney; Harold
E. Fellows, president, and Robert
K. Richards, assistant to the presi-
dent.
NARTB representatives also met
with the Register and Vote Com-
mittee in outlining procedure on
the upcoming get-out-the-vote cam-
paign for broadcasters. The drive
is sponsored by the Advertising
Council and American Heritage
Committee in cooperation with Leo
Burnett Agency, Chicago, which
volunteered its services.
NARTB will release its own ma-
terials for radio and television sta-
tion promotion of the public service
campaign.
Promotion matter will be dis-
ributed in two portions of the cam-
paign, the first extending over 30
days at the local level in coopera-
tion with state broadcasting asso-'
ciations. Late last week, 16 of the
38 state groups had agreed to ex-
tend the campaign to the local
level. In areas where there is no
state group, NARTB members will
select a vote committee. This in-
tensified 30-day campaign will be
conducted in each state immedi-
ately before registration closes.
The second phase of the cam-
paign will take place 10 days be-
fore the Nov. 4 election. NARTB
hopes to place 10 spots daily on
every station in the country, with
23,000 daily as the goal.
Participating with the other co-
operating agencies, NARTB will
release a promotion kit aimed at
work on the local and state level.
NARTB hopes to work out a
package which can be aired as a
sponsored public service feature.
BROADCASTING • Telecasting
June 30, 1952 • Page 31
TV Applicant List Grows
(Continued /i
License Division will aid processing
after July 1 and not place an appli-
cant in the possible position of
learning later he must amend his
bid, during which time a competi-
tor might get a grant.
Effective last week, the mechani-
cal survey of applications for
"acceptance for filing" is being
done on the basis of the city pri-
ority lists so that all bids on hand
will be ready on time for process-
ing by FCC's lawyers, engineers
and accountants. The License Di-
vision expects this check will be
two months ahead of actual city
processing after the temporary
procedure gets under way.
Petitions filed at deadline last
Monday, seeking reconsideration or
amendment of the Sixth Report
lifting the TV freeze and setting
the final allocation plan [B*T,
April 14] , included the following :
WMCT (TV) Memphis requests re-
hearing of the Sixth Report provi-
sion that the station be changed from
Channel 4 to Channel 5. Earlier peti-
tion on same subject asked for modi-
fication of the Sixth Report to specify
change to Channel 3 [B«T, May 5].
WMCT charges FCC erred in requir-
ing it to move to Channel 5 since its
transmitter site is 187.5 miles from
Nashville (also allocated Channel 5),
the distance being less than the re-
quired 190-mile minimum established
for Zone II stations.
WREC Memphis asks dismissal of
WMCT's petition on ground the
Sixth Report requires WMCT to
file for Channel 5 and another can-
not be substituted. WREC is appli-
cant for Channel 3.
WISN Milwaukee, requesting imme-
diate grant of its long-pending appli-
cation for Channel 10, petitioned for
reconsideration of Sixth Report pro-
visions deleting Channels 6 and 10
from commercial assignment there.
Channel 10 is now reserved for non-
commercial, educational use. Similar
petition was filed earlier by WFOX
Milwaukee, seeking "same procedural
rights" to Channel 12 as it had to
Channel 8, for which it was long ap-
plicant [B»T, June 23].
WSAL Logansport, Ind., seeks re-
hearing of Sixth Report provision
denying assignment of Channel 10
there.
KROW Oakland, Calif., asks recon-
sideration and reversal of Sixth Re-
port provisions which (1) removed its
application from hearing and opened
it to comparative consideration with
new, non-hearing applications and (2)
reduced from six to four the number
of commercial VHF channels assigned
to the San Francisco-Oakland area.
WLBR Lebanon, Pa., seeks recon-
sideration or rehearing of allocation
of UHF Channels 15 and 30 to Leb-
anon and Baltimore, respectively, on
grounds FCC's minimum separation
requirement of 75 miles (to prevent
image interference) would preclude
establishment of its TV transmitter
at the AM site. WLBR's argument
relates to that earlier of Chesapeake
Television Broadcasting Inc., Balti-
more UHF applicant, asking reshuffle
of UHF channels at Baltimore, Har-
risburg and Reading, Pa., to over-
come minimum spacing errors [B T,
June 23].
WCAE Pittsburgh seeks rehearing
and assignment of Channels 4 and 9
there on commercial basis.
om page 23)
WSIX Nashville asks modification
or appeal of Sec. 3.613 to clarify "am-
biguities" respecting main studio site
requirements.
WBEC Pittsfield, Mass., requests
substitution of UHF Channel 68 at
Rutland, Vt., in lieu of Channel 49
to meet separation requirements at
only suitable transmitter site.
A. Earl Cullum Jr., Dallas consult-
ing engineer, contends the Commis-
sion in the Sixth Report "proposes
to make final decisions that are not
consistent with the notice of hear-
ing." This applies to the table of as-
signments as well as technical
standards, he holds.
WHYU Newport News, Va., re-
quests assignment of UHF Channel
33 there rather than to Norfolk-
Portsmouth-Newport News as a
whole.
P o 1 a n Industries, Youngstown,
Ohio, maker of television tube blanks
and prospective TV applicant, asks
addition or substitution of another
UHF channel there. UHF 75-mile
separation problems are raised.
KDTH Dubuque, Iowa, requests re-
consideration of FCC's denial of
earlier petition for allocation of
VHF Channels 5 and 11 there.
Mercer Broadcasting Co., operator
"of WTOA (FM) Trenton, N. J., asks
rehearing with respect to the assign-
ment of VHF channels there exclu-
sive of consideration of UHF chan-
nel assignments. Firm charges FCC's
conclusion that VHF and UHF chan-
nels shall be allocated homogeneously
rather than separately is unlawful,
violating Sec. 307(b) of the Commu-
nications Act.
Lehigh Valley Television Inc., ap-
plicant at Allentown, Pa., seeks re-
hearing on same grounds as Mercer
Broadcasting, also citing incompa-
rable VHF and UHF coverage capa-
bilities.
WLAN Lancaster, Pa., asks recon-
sideration and rehearing of the Sixth
Report to set aside FCC's show cause
order switching WGAL-TV Lancas-
ter from Channel 4 to Channel 8.
WLAN earlier petitioned FCC for
comparative hearing of its applica-
tion with that of WGAL-TV for Chan-
nel 8 and appealed the case to the
U. S. Court of Appeals for the Dis-
trict of Columbia [B»T, June 16].
WGAL-TV in turn requests FCC to
dismiss WLAN's bid for comparative
hearing and asks FCC to issue an
order modifying its license to specify
Channel 8, including special tempo-
rary authority to continue operation
on Channel 4 until the changeover
can be effected. WGAL-TV also filed
with the Court of Appeals for inter-
vention in the WLAN complaint.
Study of the pending applica-
tions reveals the comparative high
cost of television construction and
operation, based on typical balance
sheets and income statements sub-
mitted with the bids.
The 17 stations which have filed
to make facilities changes required
by the Sixth Report have costs of
conversion ranging from $91,000
for WSAZ-TV Huntington, W. Va.,
to $561,000 for WHIO-TV Dayton,
Ohio. WSAZ-TV seeks to change
from 16.8 kw effective radiated
visual power on Channel 5 to 84
kw on Channel 3, using same site
and antenna. WHIO-TV, to change
transmitter site, is to change from
24 kw on Channel 13 with 517 ft.
antenna to 200 kw on Channel 7
AFTER adoption of a constitution, the newly-formed Hawaiian Assn. of Radio
& Television Broadcasters held elections. Among those voted into office were
(I to r) William O. Paine, general manager of KGU Honolulu, secretary-
treasurer; Jack A. Burnett, president-general manager, KULA Honolulu, presi-
dent, and Fin Hollinger, general and commercial manager, KPOA Honolulu,
vice president. This trio automatically serve on the five-man board of direc-
tors. Other directors, not pictured here, are Ezra J. Crane, general manager,
KMVI Wailuku, Maui, and Ralph M. Fitkin, president, KHON Honolulu.
with 1,086 ft. antenna.
Two other existing stations'
changes will cost more than $450,-
000 and two others exceed $350,-
000. The former are WDEL-TV
Wilmington, Del., and WGAL-TV
Lancaster; the latter WOOD-TV
Grand Rapids and WTMJ-TV Mil-
waukee.
WXEL's switch from Channel 9
to 8, power boost to 316 kw and
studio move, as approved by the
Commission, will cost $237,000, ac-
cording to present estimates.
Estimated construction costs
submitted for requested new sta-
tions range from $100,580 for Fair-
mont Broadcasting Co. (WWW),
seeking UHF Channel 35 at Fair-
mont, W. Va., to $1,810,000 for
Westinghouse Radio Stations Inc.
(KDKA), seeking VHF Channel
11 at Pittsburgh.
Under $110,000 Cost
There are five applications al-
ready on file for stations costing
less than $110,000. In addition to
WWW'S UHF bid, these include
Cedar Valley Broadcasting Co.
(KAUS) for VHF Channel 6 at
Austin, Minn., estimated to cost
$101,880; Southeastern Broadcast-
ing System (James S. Rivers) , Al-
bany, Ga., VHF Channel 10, $107,-
200; Washtenaw Broadcasting Co.
(WPAG), Ann Arbor, Mich., UHF
Channel 20, $108,000; and Georgia-
Carolina Broadcasting Co.
(WJBF), Augusta, Ga., VHF
Channel 6, $88,000 (not including
several major items of equipment
on hand). WJBF's original appli-
cation estimated total $103,000 cost
of construction.
Another low cost station is pro-
posed by Central Kentucky Broad-
casting Co., licensee of WLEX Lex-
ington, which expects its UHF
Channel 33 outlet will cost $115,-
500.
Four pending applicants propose
stations costing in excess of a mil-
lion dollars. Topped by Westing-
house's KDKA Pittsburgh at nearly
two million, the others include
Fisher's Blend Station Inc.
(KOMO), Seattle, seeking VHF
Channel 4 with cost estimated at
$1,115,460; Isle of Dreams Broad-
casting Corp. (WIOD), Miami,
VHF Channel 7, $1,259,957; and
Miami Broadcasting Co. (WQAM),
Miami, also seeking Channel 7,
$1,246,682.
Westinghouse estimates it will
cost $1,840,000 to operate its Pitts-
burgh station the first year, with
income of $2,650,000 predicted.
The other three major installa-
tions estimate annual operating
costs and expected revenues of
around a million dollars.
Four other applicants propose
installations of almost a million
dollars. Westinghouse seeks such
stations in two locations, Fort
Wayne, Ind., and Portland, Ore.
It is licensee of KEX Portland. The
Fort Wayne bid is for UHF Chan-
nel 21 ($997,000) ; Portland, VHF
Channel 8 ($855,000).
Vindicator Printing Co.
(WFMJ), Youngstown, Ohio, will
spend $971,943 to build on UHF
Channel 33 there, while the Tri-
bune Co. (WFLA), Tampa, Fla.,
expects it will take $961,887 to
construct an outlet on VHF Chan-
nel 8 there.
Some 42 of the applications now
on file request stations costing less
than $200,000; 39 applications are
in the $200,000-299,999 category;
37, $300,000-399,999; 15, $400,000-
499,999; 15, $500,000-599,999; 9,
$600,000-699,999; 3, $700,000-799,-
999; 1, $800,000-899,999; 3, $900,-
000-999,999; 4 in excess of $1 mil-
lion.
Westinghouse Radio Station's
four proposed outlets will cost to-
gether in excess of $4 million to
construct. The least expensive will
be the TV counterpart for KYW
Philadelphia, on UHF Channel 17,
estimated at $440,000.
Westinghouse expects to bear a
substantial operating loss of the
UHF station at Philadelphia dur-
ing the first year's operation. Cost
of operation is expected to total
$1,117,000, while revenue of only
$279,000 is predicted. Operation
estimate is based on the firm's ex-
perience with its WBZ-TV Boston.
The Philadelphia application
noted that the city is presently
(Continued on page 3U)
Page 32 « June 30, 1952
BROADCASTING • Telecasting
Highlighting Significant Facts about Bituminous Coal
NEW COAL DEPOSITS TO AID WESTERN STEEL INDUSTRY.
Pointing again to the fact that the U. S. has tremendous coal reserves, the Bureau of
Mines has announced the discovery of new deposits of high-grade metallurgical coking
coal in the Coal Creek District of Gunnison County. Colorado, so located that the fuel
can be supplied to the growing steel industry of the Far West. The minable reserves of
the newly-found deposit, the Bureau says, will run to more than 100 million tons of
bituminous coal.
INCREASING SHARE OF COAL PRODUCTION BEING "LAUNDERED" FOR MARKET.
Today, more than 40% of the nation's coal production is being "laundered," sized, graded,
and treated for market by modern coal preparation plants. In the past four years the
number of preparation plants has grown from 461 to 638. These plants turn out coal that
is tailor-made to each customer's specific needs. This better-prepared coal is one reason
why today's modern coal-burning equipment can get anywhere from 10 to 40% more
power from each ton of coal than was possible a few years ago.
MAJOR STEP TAKEN IN BUILDING NEW COAL CHEMICALS INDUSTRY.
Coal's big future as a basic raw material has been brought nearer by Union Carbide &
Carbon Corporation's new coal hydrogenation plant in West Virginia. This pilot plant
marks the longest forward step yet taken to launch a coal chemicals industry in the
United States. Formerly coal chemicals have been produced only as by-products of the
steel industry's coking ovens, but this source of supply has not kept pace with demand.
Output of aromatic coal chemicals from coking ovens has increased only 3 to 5% a year
while demand for these chemicals has been rising at the rate of 25 to 36%.
MODERN COAL HANDLING IS FACTOR IN PRODUCING LOW-COST POWER.
A new conveyor belt that carries coal miles from mine to river barges is helping to
make possible the economical generation of additional electric power in the Kanawha
River Valley near Charleston, West Virginia. The belt, with a capacity of 550 tons of coal
an hour, eliminates an expensive 14-mile round-trip trucking operation. Result: Lower-
cost electric power (thanks largely to modern coal handling) which is attracting new in-
dustries to the area. A new electric generating station is being built, and plants already
in the region are expanding their outputs in step with this increasing power potential.
// you have any questions about coal or
the coal industry, your inquiry to us will
receive prompt reply.
BITUMINOUS COAL INSTITUTE
A Department of National Coal Association
320 Southern Building, Washington, D. C.
ROADCASTING • Telecasting
June 30, 1952 • Page 33
TV Applicant List
(Continued from page 32)
served by three VHF stations and
VHF set circulation is over a mil-
lion receivers.
"It is not known how rapidly an
audience can be built for a new
UHF service since it will be nec-
essary for present set owners to
have their receivers modified or
purchase new sets in order to re-
ceive the transmission from the
proposed station on Channel 17,"
FCC was told. "Since the income
of a radio or television station is
related to the potential audience, it
is expected that the first year of
operation will be conducted at a
substantial loss."
Pennsylvania Broadcasting Co.,
a subsidiary of Gimbel Bros., New
York, and licensee of WIP Phila-
delphia, expects it will cost $600,000
to build the UHF station it pro-
poses on Channel 29 at Philadel-
phia. First year operating cost is
put at $500,000 and revenue is not
estimated.
Typical full-power VHF station
might be that of Scripps-Howard
Radio Inc. at Knoxville, Tenn.,
where it operates WNOX. Channel
10 with 316 kw ERP is sought, us-
ing 620 ft. tower. Estimated con-
struction cost is $546,693, while
first year operating cost and reve-
nue will be $441,480 and $418,600,
respectively.
Scripps-Howard Radio operates
two TV stations now: WCPO-TV
Cincinnati (WCPO affiliate) and
WEWS (TV) Cleveland. Scripps-
Howard Radio is owned by E. W.
Scripps Co., which controls the
Memphis Pub. Co., licensee of WMC
and WMCT (TV) Memphis.
Scully to Good Luck
WILLIAM H. SCULLY, advertis-
ing brand manager for Lever Di-
vision, Lever Bros. Co., New York,
has been named advertising man-
ager of company's Good Luck Di-
vision, effective immediately. Mr.
Scully succeeds J. Harvey Howells,
recently promoted to advertising
manager of Lever Division.
Russell Reception
F. M. (SCOOP) RUSSELL, vice
president of NBC Washington, and
Mrs. Russell were hosts to 200
guests at the Carlton Room of the
Carlton Hotel, Washington, D. C,
last Wednesday. Among those at-
tending the reception were mem-
bers of FCC, of the Senate and
House, and radio-press representa-
tives. Secretary of Agriculture
Charles F. Brannan; Secretary of
the Senate and Mrs. Leslie Biffle,
and other members of Washington
officialdom were among the guests.
Rayburn, Finch Split
THE WNEW New York disc jock-
ey team of Gene Rayburn and Dee
Finch will be dissolved Jan. 1, 1953.
On that date, Mr. Rayburn will
move to WNBC and WNBT (TV)
New York with whom he has signed
a five-year contract.
Mr. REMBERT Mr. RUNYON Mr. GREENWELL
. . . in new posts at Daily Times-Herald and KRLD stations
Streibert Named General Telecasting Head
(Continued fi
tions that an MBS television net-
work was involved in the General
Telecasting project. It was be-
lieved General prefers to keep ra-
dio and TV operations completely
separate.
Official announcement was made
last week that the name of Thomas
S. Lee Enterprises, General Tire
& Rubber Co. subsidiary, had been
changed to General Teleradio Inc.
The firm is incorporated in Cali-
fornia and is parent company of
WOR-AM-TV, Yankee and Don Lee
networks as well as MBS majority
stockholder.
At a meeting of MBS stockhold-
ers Thursday. Ward D. Inerim,
Don Lee executive vice president,
was elected to the network board.
Previously Thomas F. O'Neil, pres-
ident and board chairman of MBS,
had announced election of Jack R.
Poppele, WOR vice president in
charge of engineering; for radio and
TV, as engineering vice president
of MBS. Julius F. Seebach Jr.,
WOR vice president in charge of
radio and TV programming, had
been named MBS vice president in
Fall Schedules
(Continued from page 23)
the firm's Old Gold Amateur Hour,
presently heard in this period has
not yet been assigned a new time
on the network. However, officials
of both the agency and network are
expected to conclude negotiations
for a new time shortly.
Listerine toothpaste, through
Lambert & Feasley, New York, is
looking for a half -hour TV film to
be placed on a regional basis. The
firm is expecting to introduce a
new product on the show, it was
understood.
Esquire shoe polish, through
Emil Mogul, New York, is expected
to renew the Kate Smith daytime
program on NBC-TV on an alter-
nate-week basis starting in the fall.
Another agency switch was an-
nounced late last week by Chicopee
Mills Inc.'s cotton and plastic divi-
sions, when Lennen & Mitchell,
New York, was named to handle
the firm's advertising, effective
immediately.
Both Coca Cola Co. (D'Arcy
agency) and General Foods (Young
& Rubicam) still are in negotiation
with Bing Crosby for possible radio
and TV package.
om page 23)
charge of programs.
Board members of MBS now in-
clude Messrs. O'Neil, Ingrim and
Poppele; E. M. Antrim, WGN Chi-
cago; Willet H. Brown, of Don Lee;
H. K. Carpenter, WHK Cleveland;
Benedict Gimbel Jr., WIP Philadel-
phia; Linus Travers, Yankee Net-
work; Frank Schreiber, WGN Chi-
cago; William H. Fineshriber,
MBS New York; James E. Wallen,
MBS New York.
All other MBS officers were re-
elected Thursday, including Mr.
O'Neil as president and Mr. Fine-
shriber as executive vice president;
Adolf N. Hult, vice president in
charge of sales; Earl M. Johnson,
vice president in charge of station
relations; Robert A. Schmid, vice
president in charge of advertising,
public relations and research;
Mr. Wallen, secretary- treasurer ;
George Ruppel, controller; Elisha
Goldfarb, asistant secretary and
Emmanuel Dannett, assistant sec-
retary.
L-W Issues New Show
SECOND of its new across-the-
board programs, The Sunshine
Boys, 15-minute gospel songs show,
has been released by Lang-Worth
Feature Programs Inc. First broad-
cast is set for July 6, C. O. (Cy)
Langlois, president, has announced.
MATERIALS REPORT
Paley Completes Project
CBS BOARD Chairman William
S. Paley last week completed his
special assignment as chairman of
the President's temporary Mate-
rials Policy Commission with
praise from Mr. Truman for a
"landmark in public services" he
and staff had achieved during the
past 17 months [Closed Circuit,
June 2].
Formal presentation of the com-
mission's "trail-blazing" report
and recommendations on U. S. raw
materials resources for the next
25 years was made to the Chief
Executive at the White House last
Monday. Mr. Paley and other com-
mission members were present for
the ceremonies.
The CBS board chairman has
been commuting to Washington
since January 1951.
KRLD CHANGES
Runyon Announces New Posts
JOHN W. RUNYON, newly-elected
board chairman of The Daily
Times Herald, Dallas, last week an-
nounced executive changes at the
Times Herald, and at the newspa-
per affiliate, KRLD-AM-FM-TV
Dallas.
Mr. Runyon, who succeeded to
the board chairmanship following
the death of Thomas C. Gooch
[B»T, June 23], made the an-
nouncement following meetings of
the stockholders and the board of
directors.
Clyde Rembert, who has been
managing director of KRLD-AM-
FM-TV, was named president of the
radio-TV properties.
D. A. Greenwell, who previously
was Times Herald vice president
and treasurer, was elevated to the
post of first vice president and
treasurer of the newspaper. Mr.
Greenwell also retains the duties
of KRLD vice president-treasurer.
C. V. Upton, heretofore Times
Herald secretary, was raised to the
post of second vice president and
secretary of the paper and assistant
secretary of KRLD.
Clyde Taber, general superin-
tendent of the newspaper, retains
his title of assistant secretary of
KRLD.
Allen Merriam, until now editor,
becomes editor-in-chief. B. C. Jef-
ferson, who has been associate
editor and chief editorial writer,
assumes the title of editor along
with his editorial writing duties.
Four new board members, who
join those men already mentioned
to compose the full board, are Sam
R. Bloom, advertising director; Al-
bert Jackson, assistant advertising
director; James F. Chambers Jr.,
managing editor, and Mr. Rembert.
Mr. Chambers also was appointed
a member of the executive commit-
tee to fill the vacancy created when
Mr. Runyon became president of
the newspaper. Other executive
committee members are Chairman
Greenwell and Messrs. Merriam,
Upton and Jefferson.
CBS Radio Film
ESTIMATED 400 top-level agency
personnel in Chicago saw the CBS
Radio film presentation, "More
Than Meets the Eye," at the Drake
Hotel Tuesday. The cocktail party-
buffet was preceded by showing of
the film, which is making the CBS
station circuit this month. H. Leslie
Atlass, CBS Central Division Vice
President, introduced Adrian Mur-
phy, president of CBS Radio, and
John J. Karol, vice president in
charge of network sales. Mr. Karol
in commenting on the strength of
the network's fall radio lineup
saleswise, said: "As of today CBS
is 90% as solidly sold as it was in
September of last year. We are
convinced we can beat last year's
record."
Page 34 • June 30, 1952
BROADCASTING • Telecasting
50,000 WATTS - CBS
WJR
DETROIT
50,000 WATTS - CBS
WGAR
CLEVELAND
announce
the appointment o^
THE HENRY I. CHRIST AL CO,
as national representatives
SigactbsL (fubf 7, 1952
ELABORATE preparation for CBS Television Network coverage of the Re-
publican and Democratic National Conventions from the International Amphi-
theatre in Chicago is sketched in this chart by the CBS-TV Graphic Arts Dept.
Symbols are these: (A), (B) and (C), cameras; (D) speaker's rostrum; (E)
commentators' table; (F) walkie-talkies; (G) rear entrance camera: (H) front
entrance camera; (I) commentators' booths; (J) TV pool control room; (K)
CBS-TV studios, control room, master control; (L) Conrad Hilton Hotel studios:
(M) WBKB (TV) CBS-TV studios; (N) two mobile units. NBC radio-TV cover-
age plans were blueprinted in two sketches in the June 23 issue of BROAD-
CASTING • Telecasting.
Chicago Political Show
(Continued from page 25)
bined costs for both the GOP and
Democratic conventions.
There are conflicting reports —
and claims — about the number of
affiliates each TV network has
lined up. One estimate, completely
unofficial, was that NBC-TV will
have 46 or 47; CBS-TV 36 or 37;
ABC-TV 13 or 17.
Four DuMont stations will carry
the convention programs sponsored
by Westinghouse on CBS-TV, and
in addition DuMont may originate
some special programs of its own.
DuMont stations carrying the
Westinghouse programs — and be-
ing paid by Westinghouse — are
WGN-TV Chicago and the three
DuMont-owned stations : WABD
(TV) New York, WTTG (TV)
Washington, and WDTV (TV)
Pittsburgh. DuMont will air its
Starring the Editors at different
times July 9 and 23.
In addition to actual convention
coverage, national, regional and
local advertisers are lining up for
programs built around the two po-
litical conferences.
Sponsor breakdown for national
radio-TV networks and estimated
contract value:
ABC radio and television, Admiral
Corp. ($2 million); CBS Radio and
Television, Westinghouse Electric
Corp ($3 million); DuMont, Westing-
house; MBS, co-op sponsorship; NBC
radio and television, Philco Corp.
($2 million).
NBC-TV reportedly last week
was in a quandry, along with its
affiliates, over a possible conflict
with network coverage of the All
Star baseball game Tuesday (July
8). The Gillette Co. signed for
baseball coverage, as part of a
sports package, before Philco nego-
tiated political commitments. NBC
was reported to be conferring with
the Republican National Com-
mittee in an attempt to have the
GOP schedule routine business that
afternoon.
Interrupt for Bulletins
Mutual was beset with the same
problem. It is covering the All Star
game on radio. At last reports
MBS was planning to air the game
and interrupt for any bulletins
from the convention floor.
Individual stations using direct
lines, microphones and other equip-
ment are joining a pool arrange-
ments at $250 each, with an addi-
tional $200 for installation of lines.
William McAndrew and George Mc-
Elrath, NBC New York, were co-
ordinating details. Stations order-
ing the pooled pickup will channel
it to their individual studios.
Small stations will benefit from
the NARND arrangement, with the
trade group and Chicago Broad-
casters Assn. operating a head-
quarters newsroom at Convention
Hall. Accredited radio-TV news-
men are invited to headquarters in
the hall, where TV sets, telephones
and other facilities will be avail-
able. Magnecord Inc. will operate
:ape recording equipment in ad-
ng space. Charge for tapes
will be $5 for five minutes and $9
up to 15 minutes covering cost of
air mailing to the newsman's home
station. NARND explained:
At previous conventions, only the
largest stations and networks could af-
ford direct coverage because of exces-
sive costs. Charges to be assessed at
the 1952 convention for broadcast fa-
cilities indicate that such costs will
reach an all-time high this year. A
price of $700 was fixed for the use of
broadcasting booths, for example, and
even when the cost was reduced be-
cause of vigorous complaints from ra-
dio stations, the price was still beyond
the limits of most news budgets. Pre-
mium charges are being assessed also
for the installation of lines and loops
and other technical equipment, making
it additionally costly for stations to
originate remotes at Convention Hall.
The cost factor had posed diffi-
culties among certain individual
stations who plan out-of-town feeds
[Closed Circuit, June 23]. Some
stations will carry only one of the
two conventions. Arrangements
Committee is headed by Spencer
Allen, WGN-TV Chicago, CNBA
president.
Six times the number of inde-
pendent radio-TV entities than
were at the 1948 conventions asked
for and received space assignments
at the two conventions, the Senate-
House Radio-TV Gallery superin-
tendents reported.
Provisions for stations scheduled
to report direct from Chicago in-
clude 11 booths on the second floor
of Exhibition Hall, adjacent to the
Amphitheatre, plus six tables for
independent stations to tie-in for
direct broadcasts to their home sta-
tions.
Assigned booths are the follow-
ing: WINS New York, WSRS
Cleveland, WLW Cincinnati, CBC
and BBC, WHDH Boston, WKRC
Cincinnati, WXLW Indianapolis
and WAPI and WAFM-TV Birm-
ingham, KTRH Houston, WMT
Cedar Rapids, KRNT Des Moines
and KFWB Los Angeles.
WSRS and KFWB also will have
direct lines to their stations from
seats in the radio-TV section of
the convention floor.
At the GOP convention, 311
radio-TV organizations have been
accredited. They will have 724
radio newsmen and commentators,
466 technicians and 681 staff men
(producers, directors, etc.) to
handle the pickups.
At the Democratic convention,
305 organizations have been ac-
credited. They plan to have on deck
721 newscasters and commentators,
468 technicians and 683 staff men.
Networks will have more than
900 accredited newscasters, tech-
nicians and staff personnel run-
ning things at the two conventions.
Following are the breakdown: ABC
radio, 141; CBS Radio, 105; NBC
radio, 201; MBS, 138; ABC-TV,
100; CBS-TV, 149; NBC-TV, 57,
and NBC-Newsreel, 26.
Overlooking the convention floor
at the back of the amphitheatre
will be six booths. One each have
been assigned to ABC, CBS, NBC,
MBS, the radio pool, and the TV
pool.
All radio-TV organizations have
been berthed on the fifth floor of
the Conrad Hilton Hotel. Room
539A is the headquarters of the
Senate - House Radio - TV Gallery
staff.
Applications of networks and
stations were screened by the
Radio-TV Correspondent Galleries
in cooperation with Edward Ingle
and Ken Fry, respective radio-TV
directors of the GOP and Demo-
cratic National Committees. Staff
members are led by D. Harold Mc-
Grath and Robert Menaugh, respec-
tive gallery supervisors in the Sen-
ate and House.
High power stations also will re-
ceive special service during the
conventions through Clear Channel
Broadcasting Service, which will
maintain four large studios at the
amphitheatre, plus two more at the
Hilton hotel. CCBS will offer facili-
ties for "live" feeds and tape re-
cordings to some 15 stations, with
engineers from WGN and WLS
supervising details. Additionally
WJR Detroit will provide mobile
units. WLW Cincinnati, another
clear, will have its own staff.
Cost of equipment slated for con-
vention use will be astronomical.
NBC alone is sending about $1.5
million worth to Chicago. Neither
are other networks skimping.
Other media are going all out.
AT&T Long Lines has provided
some 670,000 miles of teletype-
writer circuits, serving some 7,500
press locations. Illinois Bell will
have over 1,000 telephones, 30 tele-
photo and 215 radio channels, and
70 visual and audio TV channels,
plus walkies-talkies. More than 70
United Press Movietone camera-
men, directors and other personnel
will headquarter in Chicago. Plans
are underway for on-the-spot proc-
essing, according to William C.
Payette, UP TV manager. UP will
move scripts over its TV wire to
client stations.
Coverage Picture
Here is the coverage picture by
networks :
ABC commentator staff will in-
clude John Daly, Elmer Davis and
others, supplemented by members
of Newsweek magazine and the
New York Herald-Tribune, and
syndicated columnists. ABC AM
and TV executive roster will be
headed by Thomas Velotta, overall
supervisor and vice president in
charge of news and special events
for ABC radio. ABC radio has
slated 12, ABC-TV 9 special events
shows July 4-6, and 430 radio and
304 TV broadcasts for both meets.
ABC will transport over $1 mil-
lion worth of equipment, operated
by a task force of 55 radio-TV
engineers from New York, Los
Angeles, San Francisco and Detroit.
CBS Radio last Tuesday an-
nounced a series of 230 broadcasts
for both parleys, with 66 special
programs starting today (Mon-
day) . Many of the network's
regular weekly news and panel
programs will originate in Chicago,
including Capitol Cloakroom and
People's Platform.
CBS Television Network has
planned previews of parley prepa-
rations and coverage July 6-21,
with six CBS-TV shows moving
from New York t o Chicago.
Edward R. Murrow will be on
hand. Additionally, the network
has launched a new program,
Candidate Closeups, as part of its
36 • June 30, 1952
BROADCASTING • Telecasting
KLZ-31 YEARS OF SERVICE
election year coverage.
A quintet of five newsmen will
lead special MBS radio coverage,
5:45-6 p.m. daily under sponsorship
of S. C. Johnson & Son Inc. They
are Cecil Brown, H. R. Baukhage,
Frank Singiser, Holland Engle and
Francis Coughlan. Twenty-two
Mutual commentators — Fulton
Lewis Jr., Gabriel Heatter, Bill
Henry, among them — will be on
hand for regular coverage. Mutual
will have 150 persons on hand, with
most news programs emanating
from Chicago. The network has
scheduled four successive Sunday
broadcasts (9:30-10 p.m.) to pre-
view and review convention activi-
ties starting July 6.
NBC radio has assigned Joseph
Mevers. radio news operation man-
ager, as director of convention
coverage. He will supervise more
than 30 commentators and news-
men. Network's special pre-GOP
convention programs kicked off
June 28 with Convention Preview.
They were to run through conven-
tion eve, with Convention News
Conference, Headquarters Report
and First Ballot. Convention pro-
gramming is to include origination
of Today in Chicago during July
and Republican Review with
George Hicks July 11.
All radio - TV networks were
planning to ship engineering and
news personnel from other cities —
primarily those in which their O&O
stations are located.
Example of local sponsorship is
that by Richfield Oil Corp., Los
Angeles, which will pick up the tab
for convention coverage on KTLA
(TV) Hollywood, starting July 7
and 21. Agency is Hixson &
Jorgenson Inc. Other regional and
local advertisers were seeking
availabilities.
The Entertainment Industry
Committee set up by the Demo-
cratic National Committee with
Messrs. Rein°ch and Sauter will
work out convention and campaign
diversion plans. Vice chairmen will
be appointed from various enter-
tainment industry segments.
DEMOCRATS
Radio-TV To Cover Hearings
PUBLIC hearings set by the Pre-
liminary Drafting Committee
studying the 1952 Democratic plat-
form will be open to full media
coverage, including radio and tele-
vision, the Democratic National
Committee announced last Wednes-
day. Sessions will be held in Chi-
cago starting July 16.
Plans for full media coverage
were given by Rep. John W. Mc-
Cormack (D-Mass.), House Ma-
jority Leader and chairman of the
• platform-drafting group.
"Our platform hearings will be
'small-d' democracy in action and
we want the voters to have every
opportunity to be informed . . .
through the media of newspapers,
radio, newsreels and television,"
Rep. McCormack said. Group's
recommendations will be presented
to the full Platform and Resolu-
tions Committee at the Democratic
National Convention July 21.
BROADCASTING • Teleci
AAW AWARDS
Go to KERO, Pabst
TOP AWARDS in competition by
the Advertising Assn. of the West
went to KERO Bakersfield, Calif.,
in radio, and to the Pabst Sales Co.
(Pabst beer), in television, at the
AAW's 49th annual convention
which ended Wednesday at Seattle.
KERO received a trophy donated
by the Vancouver Advertising &
Sales Bureau for its successful
spot campaign which sold tours
of the Golden Crust bakery. The
Pabst TV award was donated by
the Hollywood Adv. Club.
New AAW officers named at the
four-day meeting were: President,
Arthur E. House, House & Leland
agency, Portland, Ore.; senior vice
president, Howard Willoughby,
executive vice president, Lane Pub.
Co., San Francisco; vice president-
at-large, Mrs. Glad Hall Jones, ac-
count executive, KRKD Los Ange-
rs; secretary-treasurer, Clair G.
Henderson, Arthur G. Rippey Co.,
Denver.
Approximately 450 delegates saw
three other awards made for radio
and four for television, as follows:
RADIO — Commercial programs in
cities under 100,000, KOPO Tucson,
Ariz., for Duro's Flower Shop; com-
mercial spot announcements in cities
over 100,000, Abbott Kimball Co., San
Francisco, for Regal Amber Brewing
Co. over regional stations; same in
cities under 100,000, KERO Bakers-
field, Calif., for Golden Crust Bakery.
TELEVISION — One-minute or less
film commercials: Local advertiser,
Metropolitan Federal Savings & Loan
Assn., Los Angeles; agency, Ander-
son-McConnell, that city, and pro-
ducer, TV Ads Inc., Hollywood. Re-
gional advertiser, Folger's coffee;
agency, Grant Adv., Hollywood, and
producer, Five-Star Productions, Hol-
lywood. National, advertiser, Pabst
Sales Co.; agency, Warwick & Leg-
ler, Hollywood, and producer, Five-
Star Productions, Hollywood. Gen-
eral classification, live, kinescope or
film commercials of any length, ad-
vertiser, Golden State Sales Co.;
agency, Guild, Baseom & Bonfigli,
San Francisco, and producer, Guild,
Bascom & Bonfigli.
BAB NAMES BROWN
To Work on Promotion
WALTER E. BROWN, advertis-
ing and promotion manager, Du-
Mont Television Network, has
joined the New York staff of
Broadcast Advertising Bureau, ef-
fective today (Monday), according
to William B. Ryan, BAB presi-
dent.
Mr. Brown, with DuMont for the
past year and a half, will be as-
signed both national and local pro-
motion for BAB. Prior to his Du-
Mont Association, he was for six
years a member of ABC's adver-
tising and promotion department.
Mr. Ryan also announced the ap-
pointment of Marian Jackson, for-
mer presentation analyst with A.
C. Nielsen Co., New York, as a
research analyst in BAB's research
department.
Denver Honors KLZ's
Public Service Excellence!
Here is proof of KLZ's home-town impact:
The Denver Advertising Club, an organiza-
tion usually dedicated to recognizing supe-
riority of commercial efforts, has seen fit to
pay special recognition to KLZ's non-com-
mercial public service programming.
Of two "awards-of-the-year" for public serv-
ice... both went to KLZ. The top award for
KLZ's "Sounding Board," a weekly presen-
tation of important local controversial is-
sues. A special award for KLZ's one-time
coverage of a question of great interest to
all Coloradoans, "Lifting of the TV Freeze."
KLZ's local and national award-winning rec-
ord is consistent proof of leadership during
31 years of broadcasting in the public
interest.
KLZ
5000 WATTS— 560 KC
CBS RADIO
REPRESENTED NATIONALLY BY THE KATZ AGENCY
June 30, 1952 • Page 37
PARAMOUNT
Financing Effort Cited
By Porter at Hearing
PARAMOUNT Pictures Inc., did not buy stock in Scophony Corp. of
America until SCA spent four years and "aggressive" promotion in trying
to line up American backers for the British-born company.
That was what Paul Porter, Paramount Pictures Corp. counsel, sought
to prove last week in his cross- ★
examination of Arthur Levey, Sco-
phony president, during the 24th
week of the FCC's Paramount
hearing.
One issue in the case is whether
the Commission will approve the
merger of ABC with United Para-
mount Theatres Inc. (see story this
page) .
Mr. Porter, who had copies of
the diaries which were kept by Mr.
Levey, interrogated the SCA exec-
utive about entries made from 1938
to 1942. Mr. Levey indicated in his
diary, and testified under question-
NEWSMAN EJECTED
By N. Y. Deputy Mayor
ABC reporter Julian Anthony was
ejected last Thursday from New
York City's Board of Estimate pub-
lic hearing on a proposed increase
in taxi-cab fare rates. Deputy
Mayor Charles Horowitz ordered
Mr. Anthony to "remove yourself
and your tape-recording machine
from the premises."
Thomas Velotta, ABC vice presi-
dent in charge of news and special
events, filed a formal protest late
Thursday with Mayor Vincent Im-
pellitteri against the action.
Newspaper reporters were al-
lowed to remain at the hearings.
No other radio newsmen were in
attendance at the time.
An ABC spokesman said Mr.
Horowitz's action forced the can-
cellation of a broadcast of the pro-
ceedings scheduled for delivery that
night over WJZ New York, 10:30-
11.
In an informal interview with
other members of the Board of Esti-
mate, the network spokesman said
Mr. Anthony learned that none
had any objection to a tape-record-
ing of the meeting.
It was pointed out that Mr.
Anthony had covered board hear-
ings on the city budget April 8, 9
and 14. These proceedings report-
edly were broadcast over WJZ.
ing by Mr. Porter, that he had
negotiated with representatives
from other motion picture com-
panies (mostly Warner Brothers
and RKO-Trans Lux) in addition
to Paramount.
When asked why he was going
into such minute detail — he went
through Mr. Levey's diaries almost
on day-to-day basis — Mr. Porter
replied that it was Paramount's
purpose to show that as early as
1938 and on through to the forma-
tion of SCA, "there were a whole
series of negotiations with as many
as 15 or 20 possible sources of fin-
ances, none of which came to any-
thing.
"For a period of four years be-
fore these final negotiations were
developed under the most aggres-
sive kind of promotional tactics,
there was no one who was suffi-
ciently interested to put a nickel in
the development of an American
company [Mr. Levey was with
British Scophony at the time]."
Mr. Porter said, "I think the
witness [Mr. Levey] has testified
and I think the Commission has
alleged that the basic issue here is
one of suppression, and we intend
to prove that not only was there
not any suppression, but that both
Paramount and its partner, GPE,
come into this matter after all
alternativies had been exhausted
by . . . Mr. Levey."
The other side of the picture,
however, was brought out by Mr.
Levey who asserted that Paul Rai-
bourn, Paramount vice president,
had dangled "bait" in the form of
a large investment in front of
Scophony. But Mr. Raibourn did
not say anything definite, Mr.
Levey said, which explained why
he continued to talk with other
possible investors.
Mr. Levey had earlier testified
[B»T, May 19, 12] that Paramount
had attempted to suppress develop-
ment of his firm. He accused Para-
mount and GPE of enjoying "squat-
ters rights" to valuable patents.
the NBC station serving
greater YOUNGSTOWN, O.
30th population area in U.S.
5,000 WATTS
WFMJ-
Duplicating on 50,000 Watts FM
Page 38 • June 30, 1952
NEW portable broadcast amplifier
has been developed by General Elec-
tric Co., Syracuse, N. Y., with flexi-
bility for use in studio and remote
operations. Unit (Type BA 6-B) has
four built-in preamplifiers, master
mixer, AC power supply, plus battery
provisions. GE claims amplifier prac-
tically eliminates "hiss, hum and
microphonics" through low - noise
miniature tubes. Output transformer
is so equipped as to permit broadcast
program to be fed to public address
system or other amplifier. New cue
amplifier gain control facilitates
operation in noisy locations and
high-low level plug-in headphone
connections are provided.
GENE HOWE
Found Dead in Automobile
GENE HOWE, 66, president of
Plains Radio Broadcasting Co.,
licensee of KGNC Amarillo, Tex.,
was found dead in his car near
Amarillo last Wednesday. A bullet
had pierced his right temple and
an inquest verdict of suicide was
returned. He was the son of Ed
Howe, who for 50 years was pub-
lisher of Atchison (Kan.) Globe.
Mr. Howe was publisher, editor
and daily columnist of the Amarillo
Globe-News, until 1936 when he
gave up most of his executive duties
but continued to write his column,
"The Tactless Texan." At the time
of his death, he was board chair-
man of Globe-News Publishing Co.
According to the Globe-News,
Mr. Howe had been despondent be-
cause of ill health.
He entered the newspaper busi-
ness at 13, setting type for his
father. He started the Evening
Globe in Amarillo and two years
later bought out the News.
In 1950 Mr. Howe announced his
retirement as publisher and presi-
dent of his newspaper chain to take
the board chairmanship. To the
end he remained a reporter as well
as executive and recently wrote an
exclusive interview with Sen. Estes
Kefauver (D-Tenn.) One of Mr.
Howe's achievements was origina-
tion of Mother-in-Law Day.
Some years ago he was one of the
founders of the Taylor-Howe-Snow-
den station representative firm, now
the O. L. Taylor Co.
Surviving are his wife; a
daughter, Mrs. Shelby Kritser, wife
of Tom Krister, manager of KGNC;
a brother James, one time AP for-
eign correspondent, and a sister,
Mrs. Mateel Howe Farnham.
SPLIT OPPOSED
In Paramount Case
PETITION of Paramount Pictures,
United Paramount Theatres and
ABC to split up the issues and get
a quick decision in the long-pend-
ing FCC proceeding drew opposi-
tion Thursday from Curtis B.
Plummer, chief of the FCC Broad-
cast Bureau.
ABC and United Paramount
Theatres filed the petition June 6,
with CBS supporting and Allen B.
DuMont Labs, opposing such action.
First, the FCC bureau contends
the groups of applications do not
lend themselves to a split, with
separate action, because they are
"inextricably tied together . . ."
The same facts and evidence are
vital to the decision on identical
issues involved in the cases, it is
argued. For example, it is stated,
the application to assign WBKB
(TV) Chicago to CBS "ignores the
decision which must be made as to
the legality of the purported trans-
fers from Paramount Pictures to
United Paramount Theatres and
Paramount Pictures Corp." along
with license and renewal grants.
Evidence has not been completed
in relation to WBKB, the bureau
contends, with at least three Com-
mission witnesses yet to be heard.
The bureau charges the peti-
tioners are trying to "steamroller"
the case into the proposition "that
it is unnecessary to determine the
qualifications of a licensee, whose
license has been placed in a 'tem-
porary' status because of anti-trust
violations, in the event he wishes
to sell his station, but only that
the qualifications of the transferee
need be considered." ,
Two potential trouble spots cited
by the bureau include i a situation
whereby ABC-Paramount Theatres
would own KECA (TV) while
Paramount Television Productions,
100% subsidiary of Paramount Pic-
tures Corp., owns KTLA (TV) in
the same city, involving overlap in
ownership.
The second instance deals with
WBKB (TV) Chicago, owned by
Balaban & Katz, in turn substan-
tially owned by United Paramount
Theatres, and WENR-TV, owned
by ABC. Should an ABC-Para-
mount merger be granted, ABC-
Paramount Theatres would then
own and operate two stations in
Chicago pending decision on pro-
posed assignment of WBKB to
CBS, according to the Broadcast
Bureau.
Three weeks of hearings remain,
the bureau explains, with the hear-
ing having passed its 82d day and
consisting of 11,776 pages of testi-
mony and 829 exhibits.
The bureau estimates an initial
decision cannot be expected on the
entire record before Jan. 15, 1953
at the earliest. Severance of appli-
cations would save "very little
time," it is claimed, and it is im-
possible for an initial decision to
be issued in August, as requested.
BROADCASTING • Telecasting
THE
NEW
TYPE 312
| 250
WATT TRANSMITTER
The continental Type 312 is a 250 watt AM
t0 Transmitter in which the design is entirely new and
indjj I
,Dg 1 different. Extreme simplification of circuitry with
} unexcelled performance are its most important features.
Extremely low values of both RMS and Inter-
modulation distortion are obtainable.
Only two RF stages following the crystal oscillator
iare utilized. The first of these is fixed tuned for
'the entire broadcast range of 540 to 1600 KC and the
output stage has only one control to cover the entire
range. The transmitter has one other control — the output
loading control. Since tetrode type tubes are used,
the necessity for neutralizing circuits is eliminated.
The Type 312 Transmitter is contained in one
of CONTINENTAL'S new, all aluminum cabinets. This
cabinet is of special unified, frameless design and
incorporates the well-known Transview styling together
with functional features that afford maximum
accessibility, shielding and circulation
of cooling air.
BUCKNER BLVD.
FACTORING COMPANY
DALLAS 10, TEXAS PHONE EVergreen
N. Y. BHU CUN/C
Radio's Strength Cited
RADIO is far from dead and can
thrive in the future by improved
programming geared to community
interests, speakers at the Broad-
cast Music Inc. radio clinic told 100
broadcasters at the Monday and
Tuesday meeting in New York.
This viewpoint was sounded on
Monday by John M. Outler Jr.,
general manager of WSB and
WSB-TV Atlanta, and was echoed
by other speakers. As a panacea
to broadcasting ills, Mr. Outler of-
fered two general suggestions:
Give the people more and better
programs tied to their communities
and sell radio vigorously as a med-
ium to the people of America.
He called on broadcasters to free
themselves from dependence on the
networks and develop worthwhile
projects in their own cities. Mr.
Outler cited several examples of
the steps taken by his station to
permit its audience "to become part
of the operation and thus to feel it
is participating in the activities
of the community."
Warning that unless radio as a
whole is sold to the people of the
country as a whole the entire in-
dustry will suffer, Mr. Outler com-
mented: "If we sell radio short,
we've committed a crime against
the community."
Dr. Clarence L. Menser of Stet-
son U. and WJBS Deland, Fla.,
formerly vice president in charge
of programs for NBC, asserted that
sound broadcasting can thrive in
the future if stress is placed on
quality programming that consid-
ers the needs of the community
that is being served.
"I say to the radio industry, by
which I mean sound broadcasting,
'let down your buckets where you
are,' " Dr. Menser declared. "You
are in the midst of a situation that
will give life to you and service to
your community for many years if
you will only get the full facts
about your real position. If you
have served your listeners well,
they will stick by you for those
. things in which you can excel."
After long and serious considera-
how to
talk to
$250,000,000
Use the Broadcasting Marketbook — the only fact book de-
signed expressly for the buyer of time.
Over a quarter billion dollars of spot and network radio and
TV is placed by buyers of time who use the MARKETBOOK
daily. Nowhere else can they find the copyrighted "Spot
Rate Finder" which enables them to compute in minutes pre-
liminary estimates of spot campaigns. Or county-by-county
breakdowns of essential radio facts, census figures, market-
ing maps, state market indicators, etc.
It's only between the covers of one book — the MARKETBOOK
—and it's the only book built to help you sell t'rnie.
Reserve space now to assure
position near your own listing
DEADLINE JULY 21, 1952 EDITION
PUBLISHED MID-AUGUST
^Pasting
^ -BOOK
tion of sound broadcasting prob-
lems, Dr. Menser said, he still re-
fused to believe there is a crisis.
He conceded there were changes to
be made to meet ever-shifting prob-
lems but he added that these did
not justify the fears that are
plaguing the industry.
He listed these fears as (1) fear
of the FCC; (2) fear of the adver-
tising agencies ; (3 ) fear of its own
judgment and (4) fear of com-
petition, i.e., television.
Ted Cott, vice president and gen-
eral manager, WNBC and WNBT
(TV) New York, hammered at the
point that radio is the best adver-
tising medium around because its
frequency unit cost is the lowest
of all. He deplored the fact that
the industry was not "shouting this
from the tree tops, to everybody
and not just to people in the trade."
Mr. Cott, in fact, assailed the
"inbred promotion" that radio has
been carrying on for years. He said
there was no advantage to be gained
by telling other people in the in-
dustry "what a wonderful job"
radio is doing. Station managers,
he said, must bring this message
home to listeners — to the people
who ultimately foot the bills.
He viewed television as no more
competitive than a new station
coming into the field. For the bad
station, he said, TV will, of course,
mean more competition. But he
remarked that "nothing can help
a bad station, it would probably
fall by the wayside anyway."
Radio Bigger in Future
Harry Bannister, NBC vice presi-
dent for station relations, said that
once "radio gets out of this transi-
tional period and business becomes
stabilized, it will become bigger
than ever."
Ben Laird, president of WDUZ
Green Bay, Wis., urged broadcast-
ers to explore more carefully the
possibility of obtaining sponsors
for public service programs. He
deplored the notion prevalent
among some leaders in the industry
that sponsorship "taints" such pro-
grams. He cited several examples
of successful sponsorship at WDUZ
and reminded listeners that finan-
cial help makes possible the broad-
casting of programs of merit that
otherwise might have to be side-
tracked.
The importance of farm news
was outlined by J. Scott True, farm
director of WFTM Maysville, Ky,
He laid down the following rules
for farm directors : Be informative,
be natural, be friendly and be gra-
cious.
George Higgins, vice president
and managing director of KMBC-
KFRM (FM) Kansas City, called
for closer cooperation between pro-
gram, sales and management. He
urged joint meetings among the
groups to gain a better understand-
ing of what each is doing. In this
way, Mr. Higgins said, management
T. M. PEPPERDAY, publisher of the
Albuquerque Journal and former
owner of KOB-AM-TV Albuquerque,
opens a gift from employes, tendered
as Mr. Pepperday turned over the keys
to Time Inc., and Wayne Coy, former
FCC chairman. Mr. Pepperday sold
KOB-AM-TV to Time Inc. and Mr.
Coy for a reported $600,000 [B*T,
June 2].
has an opportunity to sell that
organization to its workers, which
he called a necessary job, before
"it tries to sell an advertiser."
The development of the youth
forum was explained by Dorothy
Gordon, moderator of the New York
Time Youth Forum on WQXR New
York.
Norman Reed, program director,
WWDC Washington, spoke on
"Building Personality Record
Shows." He warned that a "good
personality" is often ruined by
"poison-ality" of records chosen for
the show. Suggestions advanced by
Mr. Reed to pick up a sagging show
were the addition of telephone quiz-
zes, mystery tune contests and
number games.
Other features of the meeting
were a story-telling presentation
by Mrs. Ellis Barrett of Good News
Productions, Philadelphia, and a
production of the radio program
Mind Your Manners which was in-
troduced by Leonard Patricelli of
WTIC Hartford.
Allen Ludden served as moder-
ator and six teen-agers discussed
problems which were tape recorded
for broadcast on June 28.
General chairman for the clinic
was Herbert V. Akerberg, vice
president in charge of station re-
lations, CBS Radio and CBS-TV.
At Monday's session, Mr. Har-
low and Mr. Higgins were given
life membership certificates in the
Wisconsin Broadcasters' Assn. by
Mr. Laird.
y Uridge Appointed
Page 40 • June 30, 1952
OWEN URIDGE, manager of
WQAM, ABC affiliate in Miami,
has been appointed a new commit-
teeman for District 8 of ABC's
Station Advisory Committee, re-
placing Jim Hicks, former general
manager of WCOS Columbia, S. C,
who is resigning effective July 1.
An alternate member for Dis-
trict 8, Mr. Uridge in his new ca-
pacity will represent ABC radio
affiliates in North Carolina, South
Carolina, Georgia, southern Vir-
ginia and northern Florida.
BROADCASTING • Telecasting
RADIO'S VITALITY
Stressed by NBC's McCray
WITH receiver sets selling at the
rate of one every 2 Mi seconds all
year long, and despite propaganda
to the contrary, radio is very much
alive and is here to stay.
So stated Thomas C. McCray,
NBC Western Division director of
radio network operations, at a
Los Angeles Advertising Women's
meeting at Hollywood Roosevelt
Hotel.
Terming radio as "9.7% bigger
than last year," he said that there
has been a 9,300,000 new radio set
population created thus far in 1952,
bringing the total in this country
to more than 105 million.
Admitting that with the new
medium of television, there is
bound to be a "certain momentary
transference of affection," Mr. Mc-
Cray declared however that "this
most inflexible yardstick of all, set
sales, reinforces surveys which
point up the continuing importance
of radio to listeners and adver-
tisers."
He told the ad women that every
new set sold means more profit for
the radio advertiser. He presented
survey figures which showed that
radio sets outnumber total circula-
tion of all magazines by 114,000
and more than double the total cir-
culation for all newspapers.
"There are also six times as
many radio sets as TV receivers,"
Mr. McCray reminded.
Media Adaptability
Although radio continues the
"greatest means of mass communi-
cation to be derived by man and
does a tremendous selling job,"
Mr. McCray stressed the fact that
the medium never has nor does it
now claim to be the best means of
advertising for every product.
"Some are better for television,
some for newspapers, magazines,
billboards and other media," he con-
ceded. "However those who can
pay the bill are using all available
media to bring their sales message
to the consumer. Radio will con-
tinue to play an important role in
this regard."
Backing up his statement with
success story examples, he said
that it isn't always the high-rated
program that does the best selling
job for an advertiser. High-rating
will indicate the show's popularity,
but it doesn't always mean con-
sumers are buying the sponsor's
product, was his explanation.
Conceding that wherever there
is TV it does an excellent selling
job, Mr. McCray said however that
radio gives the same competent
coverage and at a fraction of the
cost.
"Radio is not only the mass
medium, but the economy medium,"
he added. "As economy is a by-
product of mass production, so it
is a by-product of mass coverage.
"Currently 53'/, of all TV sets
are located in just 7 markets. In
the remaining 56 TV markets,
radio-only homes far exceed TV
homes. This means that approxi-
Five Minutes: $7,000
FIRST VENTURE into ra-
dio advertising paid off with
a $7,000 cattle sale for J. C.
Lewis, owner of Meadow-
brook Farms, Ellicott City,
Md., when he contracted for
a series of 13 five-minute
noontime stockyard report
programs over WBAL Balti-
more. First broadcast, con-
taining two 100-word com-
mercials, attracted a custom-
er 40 miles from Baltimore,
who paid $7,000 for a heifer
and a bull.
mately 25 million homes through-
out the country are reached only
by radio."
Next to mass cover-age, Mr. Mc-
Cray considers radio's flexibility
it's greatest asset to an advertiser,
because a sponsor can fit the "sell"
message to the area.
SO. CALIF. NEWS AWARDS
Presented to 15
FIFTEEN trophy awards for radio
and TV news coverage during 1951
were made by the Radio & Tele-
vision News Club of Southern Cali-
fornia June 24 at the Nickodell
Restaurant, Hollywood.
Named consistently best in the
respective radio categories were:
(1) Jim McCulla, KMPC, news pres-
entation; (2) Chet Huntley, ABC. news
commentary; Al Gordon, KFWB, spe-
cial mention; (3) Cecil Hind, NBC,
news writing (Mrs. Bettie Hind accept-
ed the posthumous award for her hus-
band who died June 11 [B.T, June 23];
(4) Cameron Cornell, CBS, special
events coverage; KFWB, special men-
tion; (5) Paul White, KFMB San Diego,
news reporting for non-metropolitan
station; (6) Sam Baiter, KLAC, sports
reporting.
Television division: (1) Glenn Hardy,
KNBH, news presentation; (2) Wilfred
Brown, KNBH, news writing; (3) Tom
Harmon, KNXT, sports program; (4)
KTLA, special events coverage; Clete
Roberts, KLAC -TV, special mention,
world coverage; Ed Murrow, CBS, spe-
cial award, trans-continental news re-
porting; Richfield Oil Co., special
award, Japanese Peace Treaty cov-
erage.
N. BRUCE ASHBY (I), vice president
for sales, Kingan Co., signs renewal
contract for Kingan sponsorship of
King Arthur Godfrey & His Round
Table, over CBS Radio for 52 weeks
[B*T, June 23]. John Karol, vice
president for network sales, CBS
Radio, witnesses signing.
THE BRANHAM COMPANY
BROADCASTING • Telecasting
June 30, 1952 • Page 41
ViSAZ
HUNTINGTON, W. VA.
SERVING 3 STATES
ANTI-TRUST
nationally
by the
KATZ
AGENCY
INC
New York
Chicago
Kansas City
Dallas
San Francisco
Atlanta
Detroit
Los Angeles
WDAF-AM-TV and Star
Records Subpenaed
POSSIBILITY of anti-trust action against the Kansas City Star Co.
arose last week in the wake of subpena action involving records and
contracts negotiated by the publisher for its newspaper and radio-TV
holdings.
The firm was ordered to produce
all corporate records and contracts
of the Star and WDAF-AM-TV
Kansas City, Mo. since Jan 1,
1926.
While officers in the Anti-Trust
Div. of the Justice Dept. in both
Kansas City and Washington de-
clined comment, the Star manage-
ment acknowledged the action is
part of an investigation under-
taken by the government.
The action probably would have
little bearing on the operation of
WDAF-AM-TV, according to H.
Dean Fitzer, managing director of
the Star stations. He said the
stations are only one phase of the
Kansas City Star Co. operation
and that he had not heard official-
ly of any possible anti-trust in-
quiry. He declined further com-
ment.
The firm also publishes the Kan-
.sas City Times. In its statement
the company noted that the sub-
pena action followed a recent opin-
ion of a U. S. district court in New
Orleans against the morning Times-
Picayune and Evening States. The
court upheld certain charges and
dismissed others in ruling on a
complaint charging Times-Picayune
Publishing Co. with an attempt to
monopolize advertising through
combination unit rates.
Roy A. Roberts, president of the
Kansas City Star Co. and publisher
of the Star, told Broadcasting •
Telecasting that the management
would stand on its initial state-
ment until the company learns
what, if any, charges are lodged.
'Nothing to Conceal'
The Star management said it had
"nothing to conceal in its business
practices" and that its "record
of service to this community for
nearly three-quarters of a century
speaks for itself."
Mr. Roberts said no practice of
combination rates between any of
the two newspapers and the radio-
TV properties is involved. Noting
the New Orleans decision, he said
there are 173 U. S. newspapers
which use the practice whereby ad-
vertisers buy space in two news-
papers under the same ownership
in the same city.
He said attorneys for the com-
pany would confer with the Justice
Dept. during July to ascertain the
nature of the inquiry and produce
the requested data for a federal
grand jury.
The subpena called for all corpor-
ate records; all contracts signed
by the publishing firm, including
those of WDAF-AM-TV; pacts for
news services and features, and all
advertising contracts for the past
26 years.
WDAF has been on the air since
1922 and WDAF-TV since 1949.
The TV outlet formally opened its
NATIONAL NIELSEN RATINGS
TOP RADIO PROGRAMS
(Total U. S. Area, Including Small-Town,
Farm and Urban Homes— and including Tele-
phone and Non-Telephone Homes)
new $1.5 million plant facilities the
past fortnight, with leading local
and national figures participating
in the ceremonies [B»T, June 23].
Practice of offering unit rates
to advertisers in jointly-owned
newspapers has been a common
practice in the publishing indus-
try. The New Orleans district
court ruled against the Times-
Picayune Publishing Co. May 26
in a decision which it since prom-
ised to appeal. The publishing com-
pany is the licensee of WTPS-AM-
FM New Orleans.
The court held a complaint filed
by the New Orleans Item that the
defendants "attempted to monop-
olize that segment of the afternoon
newspaper general and classified
advertising field which was repre-
sented by those advertisers who also
required morning newspaper space
and who could not because of budg-
etary limitations or financial in-
ability purchase space in both
afternoon [States and Item] news-
papers."
'Lorain Journal' Case
The court cited the Lorain Jour-
nal Co. case on "attempt to monop-
olize." The U. S. Supreme Court
had upheld a district court ruling
that the Lorain (Ohio) Journal
violated anti-trust laws by refusing
to sell advertising to local adver-
tisers who bought time on WEOL
Elyria, Ohio. Similar practices
were attributed to the Mansfield
Journal against WMAN Mansfield
[B*T, Dec. 17; Oct. 22, 1, 1951].
Defendants were charged by the
district court with an "attempt to
destroy" WEOL.
The New Orleans district court
noted that in the Lorain Journal
case it was held "not necessary to
show that success rewarded ap-
pellant's attempt to monopolize"
and that the Sherman Anti-Trust
Act must be directed "against (the)
dangerous probability as well as
against the completed result."
EXTRA-WEEK
May 11-17, 1952
NIELSEN-RATING*
EVENING, ONCE-A-WEEK
Rating
omes
Rank
Program
1
Lux Radio Theatre (CBS)
10.1
2
Jack Benny (CBS)
9.4
3
Amos 'n Andy (CBS)
9.3
4
Charlie McCarthy Show (CBS)
9.3
5
Fibber McGee & Molly (NBC)
9.2
6
Dragnet (NBC)
8.7
7
You Bet Your Life (NBC)
8.4
8
Suspense (CBS)
7.2
9
Life With Luigi (CBS)
7.2
10
Great Gildersleeve (NBC)
7.0
* Homes reached during all or any part of
the program, except for homes listening
only 1 to 5 minutes.
Copyright 1952 by A. C. Nielsen Co.
KENNETT APPOINTED
Manager of MBS Station Div.
APPOINTMENT of Robert L. Ken-
nett, identified with radio for more
than 20 years, as manager of the
Southern Division of Mutual's sta-
tion relations department was an-
nounced last week by Earl M. John-
son, station relations vice president.
Mr. Kennett, who has been serv-
ing as general manager of WICC
Bridgeport, formerly was asso-
ciated with WLW Cincinnati,
WHAS Louisville, WONS Hart-
ford, and CBS in New York. At
Mutual he will be directly respon-
sible for supervision of network
relations with all MBS affiliates in
North and South Carolina, Georgia,
Florida, Tennessee, Alabama, Mis-
sissippi, Louisiana and Arkansas.
Deceptive Ads
TOTAL of 1,345 radio and period-
ical advertisements were set aside
during May for further study, the
Federal Trade Commission said in
its monthly report released June
20. The continuities were not
broken down by media. Out of
922 ads referred to FTC's Bureau
of Antideceptive Practices, 850
were channeled to the investigation
division. Bureau of Industry Co-
operation received five advertise-
ments and the general counsel's
office 418. FTC makes a "continu-
ing" survey of current advertising.
FIRST
— IN NEWS
— IN SPORTS
— IN MUSIC
ASK TO SEE THE
APRIL 1952 HOOPER
SEE RAMBEAU
NEW YORK— CHICAGO-
LOS ANGELES
5000 WATT DAY
1000 WATT NITE
IMPACT RAIDO SALES— DETROIT
LANSING, MICHIGAN
5000 WATTS DAY
1000 WATTS NIGHT
930 KC
RADIO STATION
VfSAZ
Page 42 • June 30, 1952
BROADCASTING • Telecasting
Strictly Business
(Continued fr
advertising. Mr. Ferguson con-
vinced him that since he was sell-
ing a service, radio was his best
medium.
At that time, movers for the
most part advertised only in the
summer and autumn, the period
during which most persons are in
need of the service.
Mr. Smith, however, agreed with
Mr. Ferguson's suggestion that
radio advertising be used all year
around. Mr. Ferguson pays tribute
to Mr. Smith as a "man of vision."
From a business volume of $260,-
CCO in 1942, the Smith Transfer &
Storage Co. business mushroomed
to $1,160,000 in 1947.
"That was during the war years,"
Mr. Smith pointed out, "when
everybody, it seemed, was moving."
He added that when the war was
over, he resisted the temptation to
reduce his advertising and he's
happy he stuck by radio. "Today,
I'm glad to say that we've kept
business around that figure. Last
year we did $1,360,000."
At the outset, in 1943, Mr. Smith
bought about $10,000 worth of radio
spots. Repetition of that whispered
slogan was the well-advised aim.
Mr. Smith now spends about
$5,000 a month in all media, of
which about $2,000 is spent for
radio, about $1,800 in television.
Shortly, Mr. Smith said, he is
going to drop TV for the summer
and put that money into additional
radio. He feels that too many
persons spend evenings out-of-
doors to justify the summer use of
TV but he said that he plans to re-
turn to video in the fall.
One of those rare individuals, a
native Washingtonian, Mr. Smith
was born just four days before
Christmas, 1883.
In Washington, he "managed" to
advance to high school, although
his mind dwelt more on his favor-
ite hobby — business — than it did on
school texts. As a boy, he had sold
flavored ice "snowballs" for a
penny each, and later had a neigh-
borhood concession for selling
guinea pigs.
At 18, he convinced his father,
the late Clarendon Smith, that he
QUILL
Read
"Equal Rights — For Press,
Radio and Television"
By Theodore F. Koop, Director
CBS News and Public Affairs,
Washington, D. C.
in the June Issue
The QUILL, 35 E. Wacker Dr.,
Chicago 1, III. A monthly magazine
for newsmen-editors. $3 a year.
FOUNDED 1912
om page lb)
was cut out to be a salesman. This
ended his formal education — Mr.
Smith points out that this was one
of the worst mistakes he ever made.
Forty-three years ago, Mr. Smith
began his moving business with a
horse and wagon. Growth was
steady but not rapid until he be-
gan using radio. Today he has $1
million in property, including a
fleet of moving vans. There are
150 employes in the Smith firm,
some with 35 yoars company rec-
ords.
Obviously proud of the com-
pany's reputation as a mover of
diplomats and high officialdom, Mr.
Smith still gets a kick out of the
request which came from President
Woodrow Wilson to move him out
of the White House in 1921.
Mr. Smith has personally organ-
ized 45 different organizations and
has been president of 56 organiza-
tions— charitable, social, political,
religious and military.
He is most proud of his part in
establishing the Truman-Barkley
Club in the District of Columbia.
From this area, the club quickly
spread to 28 states.
Firm Truman Supporters
When President Truman re-
turned from his long campaign
trips just 10 days before the 1948
election, many Democrats had given
up the ghost. Not Mr. Smith and
his small band of followers.
Although the President was
weary, he still had time to make
one phone call that evening. In
essence, he said, "Mr. Smith, I will
never forget what you and your
group did for me today. I want to
say that I appreciate your faith in
me. . . ."
Mr. Truman has not forgotten,
and Mr. Smith is a frequent White
House visitor. A side-line of Mr.
Smith's is match-making. He claims
to have matched 167 couples who
now are married.
"I thought Margaret Truman was
going to make it 168," said Mr.
Smith, "but things didn't work
out. However, she said to me,
Don't give up on me, Mr. Smith.' "
To which he replied, "I won't, Miss
Margaret."
Perhaps his penchant for match-
making may be traced to his own
happy marriage. Tn 1907, Mr. Smith
married the lovely Elizabeth Toul-
son, after what he terms a five-year
selling job. The Smiths have two
children, and five grandchildren.
At the age of 69, when most men
are thinking of retiring, Mr. Smith
has retained his youthful exuber-
ance. He is constantly looking for
ways to improve and expand his
business.
Needless to say, radio advertis-
ing is taken for granted in his
future plans. That slogan has won
him friends and acquaintances in
all walks of Washington life.
Only last week, Mr. Smith said,
at a White House reception, a naval
officer seated next to him leaned
over and whispered, "Don't Make
a Move. . . ."
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4 line inputs
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Compact (36* x 31' x 55" including desk)
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The 230B is the
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BROADCASTING • Telecasting
June 30, 1952 <* Page 43
Radio — and only radio — sells all of the Coast
at one time. Most of your West Coast
customers live and shop in the broad coastal
and valley area. Many, too, live in the
country ... far away from shopping. To sell
them all at one time, you must tell your
story to the whole Coast.
Columbia Pacific Network has the combination
of high-powered stations in strategic locations
needed to blanket metropolitan and rural areas
at the same time. Columbia Pacific covers an
area where 95% of the Coast's population is.
located . . . where 94.6% of the Coast's retail
sales are made. Only Columbia Pacific has
power where the people are!
And Columbia Pacific constantly delivers
the Coast's biggest audience, with higher
average ratings than any other regional
network on the Coast.
Advertisers with vision see beyond the claims
of partial-coverage medfla. They know from
observation (and past experience) that the
sky's the limit for sales when they penetrate
the entire West Coast via . . .
COLUMBIA PACIFIC NETWORK
Represented by CBS Radio Spot Sales
Sources ; Sales Management, May 1952; „
BMB 1949, CBS nighttime minimal estimates;
Pacific NRI total day, Jan 1951— March 1952.
On the Pacific Coast, sales areas are vast ...
statistics astronomical. And the population
(15,302,000) scattered over the area like stars
over the sky. You need a medium of unusual
scope and power to cover it all. You need radio!
editorial *|r
Frieda's Follow-Through
WE CANNOT help but admire the indomitable
charity of Emerson Radio & Phonograph Corp.
in announcing last week a grant of $100,000 to
educational television, at virtually the same
moment it advised stockholders that dividends
would be cut from the customary 35 cents to
a dime.
Such corporate selflessness would deserve
more than mere admiration, perhaps outright
worship, if it were not for the fact that it had
come at the persuasion of one of the most
successful political fund raisers produced by
(and still producing for) the New Deal.
FCC Comr. Frieda B. Hennock largely owes
her present job to her unstinting work raising
campaign funds for the Democratic Party be-
fore she became a Commissioner and owes her
present political prestige to her one-woman
crusade for the reservation of television chan-
nels for non-commercial educational use.
In furtherance of her educational television
project, which, if realized, would become her
own monument, she has fallen back on her
earlier accomplishments. She has set out to
find the money with which to finance the erec-
tion of stations. It was she who encouraged
Benjamin Abrams, president of Emerson, to
drop the first dime in the hat.
In so doing, Mr. Abrams received commenda-
tion from no less a personality than the Presi-
dent of the United States who thoughtfully, if
at the obvious prompting of Miss Hennock,
dispatched a telegram congratulating Mr.
Abrams and hoping other industrial leaders
would follow suit.
One must assume that Miss Hennock was not
disassociated either from the President's deci-
sion to call in the full membership of the FCC
last week and urge his Commissioners to ad-
vance educational television with all their re-
sources.
Mr. Truman reportedly told the Commis-
sioners he was hopeful that such philanthropies
as the Ford and Carnegie Foundations would
elect to provide the necessary funds.
The timing of these events is interesting.
As reported some time ago in this publication,
the board of trustees of the Ford Foundation
meets July 15-16 to consider a host of requests
for grants to non-commercial, educational tele-
vision stations.
It would be a much less experienced fund
raiser than Miss Hennock who failed to realize
that Presidential wishes carry more weight
than those of most men, especially when they
are connected with a project bearing the
appealing name of education.
However successful Miss Hennock's present
fund raising efforts, it must be kept in mind
that there is more to television than simply
getting stations on the air. Not by wildest
imagination can it be hoped that more than
a few stations will be built — even with the
substantial support of large philanthropies —
and once built, operate effectively without
vastly greater funds.
It is with the necessity of assuring a con-
tinuity of income that Miss Hennock and her
associates must concern themselves.
In his news release announcing his com-
pany's donation, Emerson's President Abrams
last week pointed out that educational stations
would undoubtedly broadcast some network
programs. This would seem to be a prelude
to the next step in the planning which is to
change such stations, from a non-commercial to
non-profit basis.
The inherent inequity of that kind of status
has been pointed out in this journal before.
Money troubles for educational television do
not stop with the financing of construction.
They will be perpetual. The thing to watch
for and to stop when it comes is the probably
inevitable proposal for non-profit operation.
NOT TO disparage the generosity of
Emerson Radio & Phonograph Corp.,
realism compels us to mention that the
$10,000 which that company proposes
to give to each of the first 10 educational
stations going into operation would be
about one twenty-fifth of the cost of put-
ting a modest station on the air. A hun-
dred thousand dollars is a lot of money,
but it is only a drop in the bucket when
television economics are involved. It
shows how wholly unrealistic is the con-
cept of non-commercial, educational tele-
vision and how impossible of realization
on anything like a national scale.
The ABC's of ABC
THIS WEEK the FCC must make a fateful
decision. It involves the survival of ABC as a
network.
The FCC has before it the joint petition of
ABC and United Paramount pleading for
action on the proposed merger of the two com-
panies. ABC confesses its radio and television
operations could go under if it does not procure
new capital to allow it to compete with other
networks. It has operated for more than a
year trying to cut expenses to meet income.
It hasn't been able to program for the fall
season. It admits the stigma of being mori-
bund.
The FCC also has before it the opposition
of its Broadcast Bureau to the petition for
severance and early disposition. As we read
this opposition, it is a virtual restatement of
the issues involved in the hearing ordered last
August. It doesn't take into consideration the
testimony that has been adduced in almost
continuous hearings since last January.
Now the FCC is duty-bound to ferret out
the facts. But it cannot turn its back on prac-
tical considerations. There are some 300 affili-
ated stations involved — stations also confronted
with an overall price war affecting the net-
works. The over-riding provision of the Com-
munications Act is that the FCC must en-
courage the wider use of the spectrum for the
public irood. Certainly the strangulation of an
en'erprise through legalistic inaction does not
conduce toward fulfillment of that mandate.
Great emphasis is placed upon the anti-trust
aspect of the merger, evolving from the motion
picture consent decree which brought the
forced separation of Paramount Pictures from
the exhibition houses, which became United
Paramount. The parties went into the merger
with their eyes open. They were willing to take
their chances on anti-trust. The question here
seems to be whether the sins of the parents
should be visited on their offsprings.
Obviously, there is no "monopoly" involved
in the fusion of a network now losing money,
and a chain of theatre exhibition houses which,
while admittedly in the forefront of that field,
nevertheless has rigorous competition. If, by
virtue of the union, violation of the anti-trust
laws later appears to develop, the Department
of Justice— not the FCC— is the authority to
make the first move.
It is against this backdrop that the FCC this
week must render judgment.
jf- our respects to:
ARTHUR WILLIAM SCHARFELD
ARTHUR W. SCHARFELD, president of
the Federal Communications Bar Assn.,
is a busy man these days.
As are other radio-TV lawyers in Washing-
ton, he is busy with clients seeking TV chan-
nels.
He already has filed three appeals to the
U. S. Coui-t of Appeals in behalf of clients
who don't like the FCC's allocation plan.
This is in addition to his normal business of
protecting and advising his regular radio
clients.
As president of the FCBA, he is the leader
among those who take a professional interest
in the FCC's rules and procedures — and with
the April 14 issuance of the final TV report,
that organization is giving the report consid-
ered review. Some Washington legal prac-
titioners do not like the final report while
others have their own ideas on the procedures
set up for processing TV applications.
Withal, Mr. Scharfeld likes to think of him-
self as a procrastinator.
Writing in the 25th anniversary yearbook
of his Harvard U. class (1924), he had this
to say of himself:
"During the recent 25 year interval, I have
been continuously procrastinating and meet-
ing deadlines as an accepted mode of life. I
have often thought that I could get along
with less procrastination, but my more leth-
argic disposition has always conquered that
meritorious inclination."
Apparently this aptitude to dally started at
an early age. In his freshman year at Harvard,
young Scharfeld dabbled in what was then
the roaring bull stock market of the '20s.
He dabbled so assiduously, he ran $1,000 into
$15,000 (on paper), to the detriment of his
class attendance record.
His father, a responsible and serious-minded
Cleveland businessman, arrived in Cambridge
post-haste after receiving word from the
dean that his son didn't seem to be happy at
Harvard — he wasn't attending his classes.
A little probing and the secret came out.
Stern father laid down an ultimatum: Quit
the stock market or quit school. Young Schar-
feld chose the former, and father returned
home convinced he had saved his son from the
damnation of stock market gambling.
But, young Scharfeld dallied, and was a
week in arrears in acting on his promise. He
went down to Boston's State St. finally to carry
out his oath, found that his stock broker had
been closed up as a bucket shop. Farewell,
$15,000.
Many years later, Mr. Scharfeld was sent
to Mexico on a case. This was when he was as-
(Continued on page 75)
Page 46 • June 30, 1952
BROADCASTING • Telecasting
Mail from all Chicagoland.
proof off
d in
to*1
34
10
8
Illinois cities and towns
in addition to Chicago
Indiana cities and towns
Michigan cities and towns
Wisconsin cities and towns
FORTY PER CENT of the mail was received from areas OUTSIDE Chicago
— again proving that it's Station WNBQ which offers COMPLETE Chicago-
land television coverage and a loyal and responsive audience which BUYS.
A
N
B
/ TELEVISION IN CHICAGO
sA Represented by NBC Spot Sales
BROADCASTING • Telecasting
June 30, 1952 • Page 47
front office jjjjf
ELTON RULE, account executive, KLAC-TV Hollywood, to KECA-
TV Los Angeles as assistant general sales manager in charge of
national spot sales.
HARRY BRUCE, sales staff, WFRD Worthington, Ohio, promoted to
sales manager.
JERROLD MARSHALL to sales staff, WCOJ Coates-
ville-West Chester, Pa., from Boston U., where he
completed year in graduate work in radio-TV.
KENNETH FISHER, treasurer and board member,
KOMO Seattle, appointed assistant general manager
of Fisher Flouring Mills Co., that city. Station is
■M subsidiary of that company.
Mr. Bruce
PAUL GOODYEAR returns to WFLN Philadelphia as assistant to
RAYMOND S. GREEN, general manager, after tour of duty with Army.
DICK McGEARY, account executive, KWKW Pasadena, and DALTON
DANON, general sales manager, West Coast Engineers, L. A. (garbage
disposals), to KHJ Hollywood as account executives.
GILL-KEEFE-PERNA, N. Y., appointed national representative by
WEW St. Louis and WCYB Bristol, Va.
ROBERT KLEIN, sales manager, KLAC-TV Hollywood, has resigned.
DON STALEY, San Francisco manager of Katz Agency, station repre-
sentative firm, to station as account executive.
Leaders in TWO of the
Midwest's Richest Markets!
KMTV-OMAHA
54% Saturation in a
Billion Dollar Market
KMTV advertisers get top cover-
age in the rich Omaha area. More
than V4 million people living in
the area have an effective buying
income over a Billion Dollars.
Pulse figures for the week of April
13, 1952 show that KMTV leads
in 68 out of 100 nighttime fe-
ll PM) quarter-hours — Monday
through Friday. Pulse also re-
veals that 4 of the top 5 multi-
weekly shows and 4 of the top 5
once-a-week shows in the Omaha
area are telecast by KMTV.
In addition, KMTV's 52-week
rate protection plan provides for
the guarantee of rates in effect up
to 52 consecutive weeks from start-
ing date of schedule. Advertisers
can now make a more realistic
year-round TV budget approach.
For the best in TV coverage of
the rich Omaha area, contact Katz
Agency or KMTV today.
KltlTV
OMAHA 2, NEBRASKA
CHANNEL 3
Represented by KATZ AGENCY
2,779,531 Soil-Rich
Midwesterners Live
Within K AAA's Vz MV Line
At last count, 2,779,531 pre-
dominantly-rural midwesterners
lived within the KMA V2 Millivolt
day-time contour area in Iowa,
Nebraska, Missouri and Kansas.
That's a market greater than Iowa,
Washington State, Oklahoma or
Colorado and Nebraska combined!
They're America's top-spending
farm market! In 1950 these KMA-
Landers spent #2,819,660,000 for
goods and services-a figure sur-
passed only by a handful of metro-
politan markets!
Here is the BIG farm market
. . . served by the 5,000 powerful
watts of KMA — The Midwest's
TOP Farm Station. IF YOU sell
products or services in the rural
and small town midwest, then
YOU BELONG on KMA! Con-
tact Avery-Knodel or KMA today.
KMA
SHENANDOAH, IOWA
Represented by
AVERY-KNODEL, INC
RADIO TIME SALES Ltd., Toronto, appointed Canadian representative
by WGAR Cleveland and WJR Detroit.
CARROLL FOSTER, director of public affairs, KIR0 Seattle, appointed
assistant to SAUL HAAS, president.
PetlonaU • • •
WALTER HAASE, general manager, WDRC Hartford, Conn., elected
director-at-large of city's Chamber of Commerce for three-year term.
. . . PETER MUSTAKI, account executive, WQAM Miami, father of boy,
Christopher Paul.
HAYDEN HUDDLESTON, sales staff, WROV Roanoke, Va., presented
with Distinguished Salesman Award by Roanoke Sales Club . . . JAMES
BOWDEN, Minneapolis manager of John E. Pearson Co. station repre-
sentative firm, father of twins, Michael Laure and Margaret Mary,
June 22 . . . STEPHEN W. RYDER, station manager, WENE Bing-
hamton-Endicott, N. Y., elected president of Triple Cities Adv. & Sales
Club . . . GRAEME W. ZIMMER, manager of WCAV Norfolk, Va., was
special guest at recent Midshipman maneuvers in Norfolk. Mr. Zimmer
addressed group on importance of radio in Naval public relations work . . .
TOM KRITSER, general manager of KGNC Amarillo, elected to board
of directors of National Better Business Bureau, only radio station opera-
tor on board of 21 members. . . . FORTUNE POPE, president of WHOM
New York and publisher of II Progresso Halo Americano, during his cur-
rent visit to Italy was granted private audience with Pope Pius XII,
was honored at luncheon by Luigi Einaudi, president of Italy, and
awarded government's highest award, The Star of Solidarity, by Premier
Alcide De Gasperi.
ALAN C. TINDAL, president, WSPR Springfield, Mass., elected to
board of directors of city's Orchestra Assn. . . . JOHN D. SCHEUER,
operations assistant to general manager, WFIL-AM-TV Philadelphia,
named chairman of public relations committee of central Philadelphia
branch, American Red Cross.
RCA SCHOLARSHIPS
Revised Program Announced
AN EXPANDED and revised schol-
arship program offered by RCA for
the 1952-1953 academic year will
include 14 post-graduate fellow-
ships and 19 scholarships, Dr. C. B.
Jolliffe, RCA's vice president and
technical director, announced last
week.
Total amount of the awards will
be $53,000, according to Dr. Jolliffe.
This means seven new scholarships
and one new fellowship will be
made available to deserving young
engineers and scientists, it was
pointed out.
The revised program includes the
award of the David Sarnoff Fellow-
ship, established in honor of the
RCA board chairman, for predoc-
toral students of electrical engi-
neering at New York U. Other
RCA fellowships, for which an
annual grant of $2,700 is made to
each university, are available for
graduate students at California
Institute of Technology, Columbia
U., Cornell U., Princeton U. and
the U. of Illinois.
The program also establishes the
Frank M. Folsom Scholarship at
the U. of Notre Dame in honor of
the president of RCA and the
Charles B. Jolliffe Scholarship at
West Virginia U. Each scholar-
ship carries an annual stipend of
$800.
WMPS ELECTIONS
Krelstein, Rudner Promoted
ELECTION of Harold R. Krel-
stein as president, and William
B. Rudner as vice president of
WMPS Memphis, was announced
last week following a board of di-
rectors meeting.
The board also elected Abe
Plough, president of Plough Inc.,
owner of the station, to the newly-
created post of chairman of the
executive committee. Re-elected
officers are Charles Harrelson, sec-
retary-treasurer, and Volney Ed-
wards, assistant secretary-treas-
urer.
Mr. Rudner
Mr. Krelstein
MAY BROADCASTING COMPANY
NEW book dealing with psychoso-
matic medicine titled Love, Emotions
and Your Health by Norman Ober,
staff member of CBS Radio program
writing division, has been published
by the Modern Living Council, N. Y.
Mr. Krelstein, a former vice
president, will continue as general
manager. Mr. Rudner retains the
duties of station director.
Also a vice president of Plough
Inc., Mr. Krelstein joined WMPS
in 1939. In 1940, he was made
commercial manager. In 1943, he
was promoted to vice president
and general manager.
Mr. Rudner came to WMPS in
1946 as a salesman and in 1948
was made sales promotion and
merchandising director. He be-
came station director in 1950. His
wife is the former Jocelyn Plough.
Page 48 • June 30, 1952
BROADCASTING • Telecasting
JUNE 30, 1952
TE LECASTI N
Week's Tclcvisf
Applications
Page 52
Latest Set Count
By Markets
Page 58
Report on Film
Activities
Page 67
A,
reasons
why
YOU
can
SELL
N.Y.
on
channel
WOR-tv offers you:
* low-budget programs
* low-cost facilities
* time rates at Oct. '51 level
* non-preemption guaranteed
* New York's finest studios
* top film facilities
* prime 60-second availabilities
* live-commercial opportunities
* sales-booster saturation plans
ACT NOW
for best availabilities;
orders for Fall campaigns
now being signed.
America's best tv-spot buy
WOR-tv
serving over 3,000,000 TV homes
in the world's largest market
n our
th
7
year
The eyes of Texas' richest
TV market are shining with visions of
"live" network programs . . .
here comes the cable!
. . . that's a magic phrase to people
who plan to buy TV sets — and
to those who have them. It's a
transfusion for a market which will
soon have a quarter of a million TV sets!
When you point the advertising
budget toward Texas, aim for
Channel 8 — Dallas!
NBC-ABC -DUMONT
27.1 KW VIDEO • 13 KW AUDIO
RALPH NIMMONS: STATION MANAGER
EDWARD PETRY & CO.: REPRESENTATIVES
Page 50 • June 30, 1952
BROADCASTING • Telecasting
SUPPORT TO EDUCATORS
Given by Truman, Abroms
PRESIDENT TRUMAN has
thrown his support behind the ef-
forts of educators to build non-
commercial TV stations.
Last week the President called
members of the FCC to the White
House for a conference on the edu-
cational TV problem.
In a second step, Mr. Truman
congratulated Emerson Radio &
Phonograph Corp. for its outright
gift of $10,000 to each of the first
10 educational licensees to begin
regular TV broadcasting, calling
for support of educational TV "as
a source of great hope for the fu-
ture of our country."
Obviously concerned over the
problem of financing of educational
television outlets, the President
told FCC members that private
foundations might help stimulate
the movement. He mentioned the
Ford Foundation and recalled how
the Carnegie Foundation had been
instrumental in establishing libra-
ries in many cities.
When the six FCC members left
the Executive Offices, Chairman
Paul A. Walker, acting as spokes-
man, said the President had shown
deep interest in educational tele-
vision outlets.
"He said he wants to see that
the 242 channels allocated to edu-
cators are utilized and educational
TV encouraged by the Commission
and the President," Chairman
Walker said. "We told him the
Commission has allocated the chan-
nels. The frequencies are there but
the educators have to build the
stations."
Organizational Job
Comr. Frieda Hennock pointed
out that an "organizational job
must be done by the educators."
She said the President had sug-
gested that private foundations
could help finance these projects
and that he hoped the educational
stations would last forever.
The President's wire to Benjam-
in Abrams, Emerson president, fol-
lows :
Congratulations on your contribu-
tion and support to educational tele-
vision. The scientific marvel of tele-
vision has already proved its worth
in the fields of entertainment, news
and sport events, and I hope will
continue to grow in these fields. How-
ever, the basic element in American
strength and progress has been its
educational system. Therefore, I
BROADCASTING • Telecasting
think it is important that an appro-
priation of our television facilities
be devoted to education. This project
is a source of great hope for the
future of our country. I wish success
to the efforts to carry forward this
hope to reality.
Harry S. Truman
Comr. Hennock also lauded Em-
erson for its $100,000 grant. Her
wire follows:
It has given me great pleasure to
learn of your program to stimulate,
encourage and assist the development
of educational television. As the
first member of the television indus-
try to formally initiate such a policy
you are acting in accordance with the
MEMBERS OF FCC at entrance to White House executive offices offer con-
ference with President Truman on educational TV (front row, I to r): Gcorgs
E. Sterling, Chairman Paul Walker and Frieda Hennock. Back row, Robsrt T.
Bartley, Robert F. Jones, Rosel H. Hyde. Comr. E. M. Webster is in Europe.
highest concepts of the public inter-
est. Moreover, such action is clearly
in the best interests of that industry
for it and educational television have
much to give to one another. Emer-
son's initial program and its later
implementation will play a signifi-
cant role in bringing a substantial
number of educational TV stations
into early operation. I confidently
believe that it will start a chain re-
action that will inevitably lead to a
widespread support for educational
television among the receiver manu-
facturers and other industries in this
country. For this, you deserve the
gratitude not only of education but
of those many millions of Americans
who will in the future receive this
highly beneficial TV service supply-
ing them with the finest in education
and culture in homes and classrooms.
My congratulations at your forward
looking and public spirited action.
Frieda B. Hennock
Commissioner, FCC
Mr. Abrams voiced hope that the
grant, marking Emerson's 30th
birthday, would be the beginning of
(Continued on page 85)
HYDE DEFENDS TV PLAN ™
FCC'S TV assignment plan, and accompanying rules, should bring "effi-
cient handling of hearing cases and just determinations," Comr. Rosel
H. Hyde told the membership of Virginia Assn. of Broadcasters Thurs-
day, at their meeting at Old Point Comfort, Va. (see VAB story, page 30) .
issues will be simplified, *
The
Comr. Hyde said, "usually to com-
parative examination of applicants
for the same channel in the same
city. The number of participants
will be limited and the costs in
time and money vastly reduced
from what would otherwise be ex-
pected."
The alternative would have been
a vast hearing mess involving
frightening complications, he con-
tended, with danger of years of
delay in bringing service to the
public.
George C. Davis, engineering
consultant, predicted reasonable
interpretation of the TV alloca-
tion rules by the FCC would solve
some of the problems. He dis-
cussed some of the difficulties fac-
ing the Commission along with
technical problems inherent with
TV.
Comr. Hyde defended FCC's
allocation procedure, pointing to
the types of VHF hearings and
appeals that would have developed
through the adoption of any other
method. Taking the UHF band,
he suggested detailed problems that
would have arisen.
Supporting Factors
By any other method, he said,
there would have been "a proceed-
ing that was administratively un-
feasible, economically wasteful and
so demanding in time as to make
the recent freeze appear as a brief
interlude. ... In my opinion, avoid-
ance of this administrative morass
alone would have been more than
ample justification for the adop-
tion of an allocation plan."
He listed other factors in sup-
port of the allocation as efficient
use of the TV spectrum; protection
of small communities in assign-
ments; proper distribution and allo-
cation of channels for noncommer-
cial educational stations, and need
of an orderly settlement of assign-
ment problems along the borders.
Any one of these five elements
made an assignment plan desirable
and necessary, Comr. Hyde said.
"All five of these basic factors
made an assignment plan the only
feasible method of proceeding," he
said, adding, "No other more sat-
isfactory method has been made
known to us." He conceded that
the assignment plan could have
been improved had another year
been devoted to its consideration,
explaining, "We felt that it was
more important to have a good
plan immediately reflecting the
record before us than a more per-
fect plan sometime in the inde-
finite future."
Because the TV "production line"
had been stopped for a considerable
period, he said, the Commission
adopted "special rules" based on
public need and demand with the
objective of providing service "to
(Continued on page 83)
June 30, 1952 • Page 51
TOTAL number of television sta-
tion applications filed with FCC
since April 14 rose to 168 late last
Thursday, with 59 new and amend-
ed applications filed during the
week (see late story At Deadline) .
Actually, 62 applications were
submitted to the Commission, but
three had been filed once since mid-
April and were merely resub-
mitted on the new forms.
There were 35 requests for VHF
stations and 24 for UHF outlets.
Thirty amended applications were
tendered and 29 new ones were
turned in. There was only one re-
quest by an existing station for a*
change in channel, requh-ed under
the FCC Sixth Report and Order
[B*T, April 14].
Westinghouse Radio Stations,
which filed for two stations a fort-
night ago, filed for two more — for
Fort Wayne, Ind., and Philadelphia
—last week. Both are for UHF
stations.
Scrinps-Howard's WNOX Knox-
ville filed for a TV station. The
City of Jacksonville, which had a
CP for a TV station at one time but
lost the permit when the FCC con-
cluded the city was taking too long
to build, filed again. And the three
Texas oil men who at one time
owned three-fourths of KPHO-TV
Phoenix, Ariz., and had control of
KEYL (TV) San Antonio, Tex.,
applied for stations in New Or-
leans, Dallas, Houston and Corpus
Christi. The trio is made up of
R. L. Wheelock, W. L. Pickens and
H. H. Coffield. Mr. Coffield's son,
C. H. Coffield, also applied for a
TV outlet last week. He seeks an
Austin, Tex., station.
LISTED BY STATES
fOAKLAND, Calif.— Tribune Bldg.
Co. (KLX-AM-FM), VHF Ch. 2 (54-
60 mc); ERP 100 kw visual, 50 kw
aural; antenna height above average
terrain 1,338 ft., above ground 240 ft.
Estimated construction cost $651,062,
first year operating cost $682,643,
revenue $676.528. ' Post Office address:
13th & Franklin Sts., Oakland 12,
Calif. Studio location: Tribune Tower.
Transmitter location: 0.2 mi. W.-
N.W. from Redwood Peak. Geographic
coordinates: 37° 49' 08" N. Lat., 122°
10' 45" W. Long. Transmitter RCA,
antenna RCA. Legal counsel St. Clair,
Connolly & Corini, San Francisco.
Consulting engineer E. C. Page Con-
sulting Radio Engineers, Washington.
Principals include President J. R.
Knowland Jr. (227,), Vice President
J. R. Knowland, Secretary-Treasurer
Jean H. Crawford, Asst. Treasurer
William F. Knowland (22V, ), Franklin
Investment Co. (55%).
t WATERBURY, Conn.— American-
Republican Inc. (WBRY), UHF Ch.
53 (704-710 mc) ; ERP 229.1 kw visual,
114.6 kw aural; antenna height above
average terrain 627 ft., above ground
510 ft. Estimated construction cost
$408,769, first year operating cost
$264,000, revenue $245,000. Post Office
address: P. O. Box 1627, Waterbury.
Studio and transmitter location be-
tween Bunker Hill Road and Park
Road. Transmitter location: exten-
sion 0.6 mi. East of substation. Geo-
graphic coordinates: 41° 33' 51" N.
Lat., 73° 04' 29" W. Long. Transmit-
ter RCA, antenna RCA. Legal counsel
Loucks, Zias, Young & Jansky, Wash-
television applications
Digest of Those Filed With FCC June 20 through June 26
(■f Indicates pre-thaw application re-filed.)
Boxscore VHF UHF Total
Applications filed since April 14 104 63 168
* One applicant did not specify channel number.
ington. Consulting engineer James C.
McNary, Washington. Principals in-
clude President and Treasurer William
J. Pape (0.002%), 1st Vice President
and Assistant Treasurer William B.
Pape (1.2%), 2nd Vice President Eric
Pape (4.2%) and 3rd Vice President
E. Robert Stevenson (5.1%). Pape
Shares Voting Trust hold 63% of stock.
t WATERBURY, Conn. — WATR
Inc. (WATR), UHF Ch. 53 (704-710
mc) ; ERP 257 kw visual, 120.22 kw
aural; antenna height above average
terrain 792 ft., above ground 120 ft.
Estimated construction cost $283,698,
first year- operating cost $200,000,
revenue $190,000. Post Office address:
440 Meadow St., Waterbury. Studio
location: 440 Meadow St. Transmit-
ter location: West Peak, Meriden,
Conn. Geographic coordinates: 41°
33' 42" N. Lat., 72° 50' 36" W. Long.
"Transmitter RCA. antenna RCA. Con-
sulting engineer G. W. Ray, Stratford,
Conn. Principals include President
Harold Thomas (98.5%), Vice Presi-
dent Leon Thomas (0.5%) and B. Z.
Zucker (0.5%).
t JACKSONVILLE, Fla.— City of
Jacksonville (WJAX-AM-FM) VHF
Ch. 12 (204-210 mc); ERP 316 kw
visual, 158 kw aural; antenna height
above average terrain 548 ft., above
ground 595 ft. Estimated construction
cost $390,290, first year operating cost
$245,000, revenue $364,562.50. Post Of-
fice address Municipal Bldg., Jackson-
ville. Studio location Hyde Park Cedar
Hills Golf & Country Club, Jackson-
ville. Transmitter location same as
studio. Geographic coordinates 30° 17'
09.366" N. Lat., 81° 44' 52.181". W.
Long. Transmitter DuMont, antenna
GE. Legal counsel Dow, Lohnes &
Albertson, Washington. Consulting en-
gineer Paul Godley Co., Upper Mont-
clair, N. J. The City of Jacksonville is
sole owner. Mayor W. Haydon Burns,
Commissioners J. Dillon Kennedy, Guy
L. Simmins, Claude Smith, Ernest L.
Haselden.
tTAMPA, Fla.— Tampa Times Co.
(WDAE-AM-FM), VHF Ch. 13 (210-
216 mc); ERP 316 kw visual, 158 kw
aural; antenna height above average
terrain 465 ft., above ground 501 ft.
Estimated construction cost $390,320,
first year operating cost $400,000,
revenue $425,000. Post Office address:
114 North Franklin St., Tampa. Studio
location: 114 North Franklin St.
Transmitter location: Tampa and
Whiting Streets. Geographic coordi-
nates: 27° 56: 42" N. Lat., 82° 27' 29"
W. Long. Transmitter GE, antenna
GE. Legal counsel Dow, Lohnes &
Albertson, Washington. Consulting
engineer Paul Godley Co., Upper
Montclair, N. J. Principals include
President David E. Smiley (88.58%-,
Vice President Joseph F. Smiley
(3.14%) and Treasurer David E.
Smiley Jr. (3.14%).
fT/MPA, Fla— The Tribune Co.
(WFLA) VHF Ch. 8 (180-186 mc);
ERP 316 kw visual, 158 kw aural; an-
tenna height above average terrain 486
ft., above ground 531 ft. Estimated
construction cost $961,887, first year
operating cost $655,000, revenue $270,-
000. Post Office address: Corner La-
fayette & Morgan Sts., Tampa, Fla.
Studio location: Lafayette & Morgan
Sts., Tampa, Fla. Transmitter loca-
tion: Near Routes 41 & 316, near
Tampa, Fla. Geographic coordinates
27° 55' 14" N. Lat., 82° 22' 02" W.
Long. Transmitter RCA, antenna RCA.
Legal counsel Segal, Smith & Hennes-
sey, Washington. Consulting engineer
Millard M. Garrison, Washington.
Principals include Chairman of Board
D. T. Bryan, Pres.-Treas. John C.
Council, Vice-Pres. James A. Griffin
Jr., Vice-Pres. Truman Green, Secy.
J. S. Bryan Jr. Vote by Proxy: J. C.
Council (4,933), J. A. Griffin Jr. (2,506)
(out of 7,430 shares).
AUGUSTA, Ga.— Twin States Bctg.
Co. (WGAC) VHF Ch. 12 (204-210
mc); ERP 108 kw visual, 54 kw aural;
JASPAR N. DORSEY, district manager. Southern Bsll Telephone Co., adjusts
dial which brings "perfect" cable picture from New York to WTVJ (TV)
Miami. Watching are (I to r) Hoke Welch, managing director, Miami Daily
News; Col. Mitchell Wolfson, WTVJ president, and Lee Ruwiteh, WTVJ vice
president-general manager.
Page 52
30, 1952
antenna height above average terrain
426 ft., above ground 420 ft. Estimated
construction cost $245,340, first year
operating cost $210,000, revenue $170,-
000. Post Office address: 664 Broad St.,
Augusta. Studio and transmitter lo-
cation % mi. SW of Martinez, Co-
lumbia Co., Ga. Geographic coordinates
33° 30' 41" N. Lat., 82° 04' 44" W.
Long. Transmitter RCA, antenna RCA.
I egal counsel Loucks, Zias, Young &
Jansky, Washington. Consulting engi-
neer Craven, Lohnes & Culver, Wash-
ington. Principals include Chairman
of the Board F. F. Kennedy (33%%),
President A. D. Willard Jr., Vice Presi-
dent Millwee Owens (33V3%), Vice
President - Controller D. McDonald,
Pecretarv-Treasurer G. R. Boswell
(33%%).
f BOISE, Idaho— KIDO Inc. (KIDO),
VHF Ch. 7 (174-180 mc); ERP 52.4 kw
visual. 26.2 kw aural: antenna height
above average terrain 80 ft., above
ground 387 ft. Estimated construction
cost $189,018, first year operating cost
$91,300, revenue $120 000. Post Office
address: Chamber of Commerce Bldg.,
709 Idaho St., Boise. Studio and trans-
mitter location: 0.2 mi. N.-N.W. of
Crestline Drive. Geographic coordi-
nates: 43° 37' 50" N. Lat., 116° 10' 44"
W. Long. Transmitter RCA,, ar tenna
RCA. Legal counsel Fisher, Wayland,
Duvall & Southmayd, Washington.
Consulting engineer Commercial Ra-
dio Equipment Co., Washington. Prin-
cipals include President Georgia M.
Dav'dson (93.1%). Vice President
Walter E. Wagstaff (6.9%), and Sec-
retary-Treasurer Oscar W. Worth-
wine.
HARRISBURG, 111.— Turner-Farrar
Assn. UHF Ch. 22 (518-524 mc) ; ERP
II kw visual, 5.5 kw aural; antenna
height above average terrain 502 ft.,
above ground 530 ft. Estimated con
struction cost $167,194.60, first year
operating cost $75,000, revenue $60,000
Post Office address: 21% Wl Poplar St.
Harrisburg, 111. Studio and transmitter
location 21 W. Poplar St., Harrisburg.
Geographic coordinates 37° 44' 20" N.
Lat., 88° 32' 21" W. Long. Transmit-
ter DuMont, antenna GE. Legal coun-
sel McKenna & Wilkinson, Washington.
Consulting engineer Kear & Kennedy,
Washington. Principals include Gen-
eral Partners O. L. Turner (25%),
Oscar L. Turner (25%), Charles O.
Farrar (25%), Ethel M. Turner (20% ),
Harry R. Horning (5%). O. L. Turner
has interests in: Turner-Farrar The-
atres, operating a number of Illinois
theatres; Grand Enterprises, Carrier
Mills, 111.; Albion Theatres Inc., Albion,
111.; Chester Theatres Inc., Chester 111.;
Sparta Theatres Inc., Sparta and
Coulterville, 111.; Capitol Theatre Co.,
Rosiclare, 111.; Galatia Theatre Co.,
Galatia, 111. Oscar L. Turner and his
wife, Ethel M. Turner, as partners,
have interests in: Harrisburg Lum-
ber Co., Harrisburg, 111.; Turner-
Farrar Theatres, Grand & Orpheum
Theatres, Eldorado, 111.; Grand Enter-
prises, Albion Theatres; Chester The-
atres; Sparta Theatres; and half of
several Harrisburg business build-
ings. Charles O. Farrar has interests
in the following firms mentioned
above: Galatia, Turner-Farrar, Albion,
Sparta. Henry Horning has interests
in Turner-Farrar, Sparta, Galatia.
PEORIA, 111. — Trans-American
Television Corp. UHF Ch. 43 (644-
650 mc) ; ERP 22.9 kw visual, 11.45 kw
aural; antenna height above average
terrain 500 ft., above ground 430 ft.
Estimated construction cost $188,811,
first year operating cost $120,000, reve-
nue $140,000. Post Office address Suite
(Continued on page 62)
BROADCASTING • Telecasting
COLOR BAN
Partial Thaw Stirs Little Optimism
PARTIAL thaw of the govern-
tment's freeze on manufacture of
color-casting equipment last week
raised little prospect in industry
circles for any immediate progress
in the color TV mass production
market.
| In a compromise gesture, the Na-
tional Production Authority finally
^issued its amended regulation
(M 90), permitting standard set-
vmakers to apply for authority to
-produce home-type color receivers
^under certain conditions and ex-
empting theatre, department store
and other commercial equipment
[B*T, May 12].
Thus, NPA hoped — and frankly
conceded — that it would quiet
charges that the government had
banned the end product— color TV
equipment.
The agency left the door ajar but
j so hedged its new order with an
farray of imposing obstacles as to
continue preclusion of mass color
|TV set output and related equip-
ment during the current emer-
gency. Instances of approval would,
indeed, be "exceptional," NPA ac-
knowledged.
1 Highlights Listed
Highlights of the new directive:
$ Manufacturers may apply
for permission to turn out house-
hold colorcasting receivers, adap-
ters and converters out of present
[materials providing they:
I (1) Have made a "substantial" in-
jvestment in color TV research and
'development.
I (2) Don't divert key technicians
Sand other engineering personnel
jfrom defense projects.
I (3) Maintain military schedules
land not refuse government contracts
[because of proposed colorcasting pro-
Jduction.
I (4) Use no additional amounts of
ifcteel, copper, aluminum, and other
controlled materials.
> # Manufacture of certain types
'pf TV equipment — viz., the pro-
posed Eidophor projection theatre
"j'j'ippystem (which General Electric
,efo,l [would make), is now exempt, as
lis equipment for closed circuit
r i fc | department store use.
rW* v £ Manufacture of equipment
11 I for "experimental, defense, indus-
trial and hospital or educational
Ljl uses" still is exempt.
[T«i- The amended regulation was
half of j 'viewed with mixed reaction in
'[ manufacturing and Congressional
quarters as RCA once again took
ia"™ up the cudgels for its color TV sys-
J. tem (see story page 54).
<1 Sen. Edwin C. Johnson (D-Col.),
j nost vociferous critic of the orig-
ueriflufnal order in Capital Hill, described
;; -he order as a "feeble step." He told
• •'• f Broadcasting « Telecasting:
j "Unnecessary and uncalled for
'estrictions have been placed on
he application of color television
>y this order." Obviously displeased
vith the order despite NPA's re-
noval of the ban on the actual
end product, he refused to discuss
the order further beyond indicat-
ing he planned no direct action.
Paul Raibourn, president of
Paramount Television Productions
Inc. and vice president of Para-
mount Pictures Corp., stated:
"It's as well drawn as possible
to prevent the manufacture of color
television sets for the public and
still withdraw from the position of
control of the end product."
Dr. W. R. G. Baker, general
manager of General Electric Co.'s
Electronics Division, Syracuse,
N. Y., declared:
If General Electric at this time were
to gear up for mass production of color
television receivers it would cause ir-
reparable harm to important military
production. In February I informed
NPA that 75% of our engineers . . .
are engaged on military projects and
that commercial production of color
television equipment would require
the diversion of from 15% to 20% of
these engineers from highly important
military work. This situation remains
unchanged today. We are entering the
peak period of military electronics pro-
duction. I feel it would not be, in these
still uncertain times and for some
months to come, in the best interests
of our national security for General
Electric to undertake production of
color television receivers.
Prospect for any mass rush into
home-type color TV production was
viewed dimly by DuMont Labs.,
Motorola Inc., John Meek Indus-
tries, Hallierafters, Admiral Corp.
and other firms. They agreed mass-
market color receivers are still
from two to three years off.
Allen B. DuMont, president,
Allen B. DuMont Labs., said: "This
order won't change things at all at
this time. No one is anxious to
get into the field sequential system
and it will be some time before the
dot sequential system will be avail-
able for use."
RCA, Columbia's principal op-
ponent in the color TV battle, had
only a firm "no comment" on the
NPA action.
Earl I. Sponable of 20th Cen-
tury-Fox Film Corp., who headed
the film company's work on Eido-
phor, said plans for manufacture
of this large-screen color TV equip-
ment have not reached a point
where they can be publicly dis-
closed. He pointed out, however,
that the company has an arrange-
ment with General Electric for ulti-
mate production of Eidophor equip-
ment and that work is progressing
on the refinements of techniques
and on completion of designs for
industrial uses.
CBS Statement
CBS Inc. said the order would
have no affect on its "present oper-
ations or our plans for the future."
CBS statement follows:
CBS-Columbia Inc., the CBS set
manufacturing subsidiary, is now en-
gaged in defense work and has plans
for increased participation which will
occupy fully all available technical and
engineering personnel.
The NPA conditional authorization
for color TV receivers manufacture ap-
plies only to those companies which
have made a substantial investment in
color television research and develop-
ment. As NPA points out, few com-
panies will be able to qualify. No
single manufacturer or broadcaster, or
even a small group, can make color
television a living reality in the homes
of the nation in the face of resistance
or lack of cooperation from the major-
ity of the industry.
CBS, almost singlehandedly, devel-
oped the system of color television
which received official approval of the
FCC, and this in spite of active or
passive opposition from most of the
large manufacturers of television
equipment. We are not justified in ex-
tending at this time further manufac-
turing and broadcasting resources in
this effort unless it appears that other
subsantial segments in the industry
are prepared to go forward.
We will, however, continue active
research efforts in the color field and
give full support to the development
of industrial, theatre, and other non-
broadcast applications of color televi-
sion.
NPA Administrator Henry H.
Fowler said he does not anticipate
that many applications will be filed,
but NPA explained it will make a
"careful investigation and deter-
mine there will be no interference
with defense activities before ap-
proving production for a specific,
limited period of time."
In announcing the amended or-
der, Mr. Fowler said it "removes
the only NPA restriction on the
HENRY J. KAUFMAN (2d I), of Henry J. Kaufman & Assos., Washington,
receiyes the annual Creative Awards Trophy at the National Advertising
Assn. Network convention at Skytop, Pa. [B®T, June 23]. At ceremony were
(I to r) Harry Hoffman, Hoffman & York Inc., Milwaukee; Mr. Kaufman;
Oakleigh R. French, of Oakleigh R. French & Assoc., St. Louis, and Bill Sig-
mund, of the Kaufman agency.
production of a specific type of end
product — color television equip-
ment— and substitutes a regulatory
provision which is more consistent
with NPA policy and the purposes
of the Defense Production Act."
Mr. Fowler also heads the Defense
Production Administration, NPA's
policy parent.
Mr. Fowler acknowledged that
earlier criticism of the regulation
was justified "on the grounds that
it discriminated against companies
devoted exclusively to the develop-
ment of color television, and also
interfered with the entry of new
firms and new developments in the
television industry."
Noting that the original order,
in effect since last November, did
(Continued on page 5U)
PROGRAM COSTS
Nielsen Reports Lower Level
WHILE critics decried spiralling
program costs in television, sev-
eral shows achieved a satis-
factory level of low cost per thou-
sand homes reached during the past
winter season, according to the
June issue of Nielsen Newscast.
Bulletin is issued monthly by the
Radio-TV Div. of A. C. Nielsen Co.
There were Captain Video, spon-
sored by General Foods Corp.
across the board on Du Mont at
7-7:30 p.m., which Nielsen figures
reached homes at $4.80 per thou-
sand; Strike It Rich, Colgate-
Palmolive-Peet sponsored program
on CBS-TV, which got into a thou-
sand homes for $3.75; / Love Lucy,
Philip Morris' top-rating show on
CBS-TV ($4.27) ; Lone Ranger,
whose ABC-TV network was
split between General Mills and
American Bakeries ($6.72) ; How-
dy Doody, performing for nine
sponsors on NBC-TV ($2.69), and
Godfrey's Talent Scouts, whose
Lever Bros. Co. Lipton Tea plugs
reached TV homes at $2.65 a thou-
sand.
Morning televiewing across the
country doubled from December to
March, the Nielsen statisticians re-
ported. Between 7 am. and noon,
the average TV set was used for
13 minutes a day in December, 27
minutes in March. Afternoon view-
ing also was up, from 1 hour and
6 minutes in December to 1 hour
and 24 minutes in March.
Radio listening, meanwhile, held
its own in the morning, averaging
55 minutes per home per day in
both December and March. In the
afternoons there was a slight in-
crease in radio set use, from 1
hour, 13 minutes, in December to
1 hour, 17 minutes, in March.
iROADCASTING • Telecast
Spraynet Campaign
HELENE CURTIS Industries, Chi-
cago, will use TV spot to introduce
its new Spraynet, placing of which
will be contingent on product's dis-
tribution. Schedule is slated to
start in Chicago, New York and
Los Angeles. Agency is Russell M.
Seeds, Chicago.
June 30, 1952 • Page 53
EIDOPHOR SEEN Color BanZhrits ^0ptimism RCA COLOR TEST
N. Y. Demonstration Held
EIDOPHOR system of theatre
color television won the commenda-
tion of observers last week at its
first "public" demonstration in the
U. S.
President Spyros P. Skouras of
20th Century-Fox Film Corp., which
holds world rights to manufacture
and distribution of Eidophor pro-
jectors, said it marks "a new era
of prosperity for the motion pic-
ture industry."
The initial U. S. demonstration,
held by 20th Century in New York
on Wednesday and to be followed
by 20 others by the middle of this
week, consisted of a 30-minute live
variety show witnessed by some
200 scientists, theatre owners, and
newspapermen.
Compared to Technicolor
The results, in the opinion of ob-
servers, appeared to be approxi-
mately comparable with those of
technicolor reproduction. Color
reproduction was accepted as faith-
ful, except for occasional "bloom-
ing" of strong colors upon nearby
objects, and a tendency of facial
tones to vary somewhat with
changes in lighting. No color break-
up was noticeable.
The Swiss-developed Eidophor
system as demonstrated by 20th
Century employs an adaptation of
the CBS color TV process (field
sequential system, but with stand-
ards different from those proposed
by CBS for home color TV). But
film company spokesmen said "it
can be made to receive any type of
TV signal either in black-and-white
or in color. . . ."
The program originated from
sound stages of Movietone News
studios two blocks from the 20th
Century home-office theatre where
it was viewed. Mr. Skouras said
that it was arranged with an eye
toward showing the system's color
capabilities and not as examples of
theatre color TV shows.
But the features covered a wide
range, including singers, dancers,
chorus lines, a comedian, a dra-
matic sketch, a scene from "Faust,"
and a round of boxing. TV star
Kyle McDonnell was mistress of
ceremonies.
A 20th Century statement issued
at the demonstration gave company
thinking on Eidophor:
As now planned, Eidophor will be
launched with a show built up for
telecast in the same manner as stage
shows are presented at the Music Hall
and Roxy Theatres in New York today.
Just as these shows are played in the
theatre three or four times a day, they
will be telecast for the exclusive thea-
tre reception and used by each thea-
tre according to its individual policy.
It is planned to telecast these shows
from New York, for example, to cover
the Eastern time zone. For the Cen-
tral time zone, other or similar shows
will be telecast from Chicago, or some
other central location in that zone;
from Denver to cover the Mountain
time zone; and from Los Angeles or
San Francisco to cover the Pacific
time zone.
There can be a new show every
week so that eventually there will be
three, four or perhaps more shows
telecasting every week to cover all
theatres. In smaller towns, where thea-
tres may have two changes or more
a week, it will be possible for them
to have different television shows for
each change. . . .
Page 54 • June 30, 1952
not restrict color TV research and
development, Mr. Fowler said that
it prevented the utilization of the
"practical results of research in
products for general use."
The new order, he explained,
"eliminates these objections, while
affording protection against an all-
out production of color television
sets that could hinder defense pro-
duction by drawing engineers away
from even the most urgent military
projects."
The regulation partly eliminates
"objections" voiced by Paramount
Pictures, of which Chromatic is a
subsidiary, and 20th Century Fox
Film Corp., which carried its case
to NPA through the Motion Pic-
ture Assn. of America, Theatre
Owners of America and National
Exhibitors Theatre Television Com-
mittee.
Sen. Johnson, chairman of the
powerful Senate Interstate & For-
eign Commerce Committee, had
sharply criticized the first order as
an "unwarranted crippling blow"
at color TV and an attempt to ban
the end product.
Sen. Johnson has felt it "appar-
ent . . . that Chromatic Television
Labs or anyone else . . . could
go ahead and manufacture color
equipment so long as additional
materials, other than those duly
allocated, were not required. . . ."
It is the claim of Paramount-
Chromatic that no greater quanti-
ties of materials would be needed to
launch production of the Lawrence
tri-color TV tube. Under the new
order, Chromatic could file for
authority to produce a receiver
capable of receiving both color and
monochrome TV [B*T, Jan. 27, 7].
Mr. Raibourn feels chromatic could
meet all NPA requirements.
Paramount contends that any
good-quality receiver can be modi-
fied to receive color and mono-
chrome by inserting the Lawrence
tube, adding an adapter and mak-
ing minor circuitry changes. NPA
officials said differential in mater-
ials for circuitry changes from
monochrome would be a key factor
in approval.
Materials Question Raised
With respect to Eidophor, 20th
Century Fox Film Corp. has held
that "little, if any, critical ma-
terial, will be required for color
projection over and above that now
permitted for black and white the-
atre television." Progress in de-
velopment and simplification of
large screen projection equipment
in the CBS-20th Century-GE sys-
tem was extended further last
week by private showings in New
York (see story, this page).
Exemption of theatre TV was
viewed as a victory by attorneys
for MPAA, NETTC and TOA
which had beseeched NPA not to
impede this "growing industry"
with prohibitions intended for
home-type color sets.
Mr. Fowler also recalled that at
the second industry-government
conference last winter [B*T, Feb.
11, et seq.], manufacturing repre-
sentatives stated they are heavily
engaged in defense work and felt
broadcasters are not disposed or
prepared to offer color TV pro-
grams. Color TV was blacked out
for the duration last fall following
the first conference [B°T, Nov 26,
Oct 29, 22, 1951].
NPA has been under fire in recent
months to amend the original order
by exempting theatre TV interests
and clarifying other provisions.
The Defense Dept. has strongly
supported retention of the order
in its present form or, if amended,
maintenance of the ban on mass
production in the interest of keep-
ing vital technical help on military
contracts.
Thus, NPA last Tuesday issued
a revised M 90 with the hope of
satisfying theatre TV, Paramount,
Defense Dept. and Congressional
critics.
Mr. Fowler of NPA frankly
expects few standard black and
white set makers to qualify for
permission to make home-type color
sets, under the rigid reservations
imposed by the NPA, and approval
in any case would be "exceptional,"
he conceded.
The engineering factor has
transcended that of scarce ma-
terials since Nov. 20, 1951, when
the order first went into effect. At
that time materials were acutely
short; now, however, while the
shortage has somewhat abated,
scarcity of electronic engineers and
technicians has become more ag-
gravated. This condition is ex-
pected to continue for another two
years, NPA said.
Industry's requirements for en-
gineers and other skilled person-
nel have mounted substantially,
with a number of firms reporting
assignment of up to 90% of their
staffs to defense projects. Part
of this is attributable to greater
needs for complex military elec-
tronic products.
To meet this condition, manu-
facturers would be prohibited
from diverting electronic techni-
cians, design engineers, draftsmen,
professional engineers, physicists
or tool and die makers to civilian
color TV pursuits. "Technicians"
group includes all but those con-
cerned with service-repair of
broadcast-receiver equipment.
Firms applying for permission
must file with NPA on NPAF-207.
Approval would cover only certain
specified periods and applies to
activities involving "production
and assembly of home-type tele-
vision sets" and "attachments and
parts" designed to facilitate color
TV reception.
There was another indication
that manufacturers intend to con-
centrate on black-and-white set
production. For one thing, the
government has taken steps which
virtually exempt all but the larger
companies from controls over cop-
per and aluminum.
Waits on FCC Approval
RCA is prepared to conduct exten-
sive field experiments with its
"compatible color television system
and tri-color tube" but thus far
has only a vague indication that
FCC might permit it. The Com-
mission previously had turned down
similar requests of Philco, General
Electric Co. and others.
In an exchange of RCA-FCC
correspondence, made public Wed-
nesday by the Commission, RCA
disclosed it wanted to carry out on-'
the-air color tests during broadcast
hour (see color equipment story,
page 53).
FCC, in reply to a letter sent to
Chairman Paul A. Walker by Dr.
C. B. Jolliffe, RCA vice president
and technical director, said the
Commission "up until now main-
tained a strict policy against per-
mitting experimentation with com-
patible color television systems
during broadcasting hours."
The Commission said it believed
"in general" the policy "ought to
be maintained" but recognized
"that deviations from this policy
will be necessary on occasion in
order to permit full scale experi-
mentation and field testing."
FCC Reply
In its reply, FCC said it will
consider "on a case to case basis
applications for experimental au-
thorization during regular broad-
cast hours upon a showing that
such experimentation is necessary
in light of the individual field tests
contemplated. Any such applica-
tion must describe in detail the
nature of the field test and state
exactly why such field tests cannot
be accomplished at other than
regular broadcast hours."
The RCA letter had set out
reasons for the desire to conduct
tests during broadcast hours. RCA
explained regular WNBT (TV)
broadcasts start at 7 a.m. five
mornings a week, at 9 a.m. Satur-
day and 9:30 a.m. Sunday, nevei
ending until after midnight. This
"seriously hampers and delays the
required testing" of its color ex-
periments, RCA noted.
Work on the color system has
now reached a point "where ex-
tensive field testing and work on-
the-air under regular broadcast
conditions is required" if an appli-
cation to set standards for a com-
patible system is not to be delayed
according to RCA.
Early morning tests do not
permit comparative broadcasts with
monochrome standards, RCA
pointed out, and a representative
number of viewers in different loca-
tions under varying conditions can-
not be obtained. Besides, RCA
added, time restrictions place e
severe physical burden on person-
nel.
The RCA letter cited FCC actions
setting standards for the "incom
patible field sequential system" anc
that it did not close the door t(
further tests. It added that th<
FCC had restricted color tests dur-
ing regular broadcast hours.
BROADCASTING • Telecasting
ONE DIRECTION
FORWARD
To make this assurance doubly sure, KPIX telecasting
will now be powered by a great, new G-E transmitter.
The utilization of this new equipment on July 1 marks
another step in the program of progress undertaken
by KPIX with the construction of the West's finest
TV studio building, completed last February.
★
Greatest shows . . . brightest stars . . .top
production . . . finest reception. These are
your advantages on . . .
SAN FRANCISCO, CALIFORNIA f&
TELEVISION CHANNEL 9
Hki. affiliated with CBS and DuMont Television Networks... represented by the Katz Agency
BROADCASTING • Telecasting
June 30, 1952 • Page 55
FLA. FILM BID
Would Lure Producers
GOV. FULLER WARREN of
Florida served notice yesterday
(Sunday) that Florida plans to
buck Hollywood and New York for
a major slice of the growing film
industry.
In a directive to Walter Keyes,
executive head of the Florida Im-
provement Commission, Gov. War-
ren said that a strong bid must be
made in presenting Florida's ad-
vantages to the large and small
producers who make motion pic-
tures for theatre and television
showing.
Gov. Warren recalled in the di-
rective that Florida tried to attract
the film industry as far back as
1933 when its citizens voted a con-
stitutional amendment exempting
such investors from all property
taxes. Though such exemptions
have since expired, Gov. Warren
indicated that additional tax con-
cessions could be legislated to lure
segments of the industry to Florida.
He noted that Florida's constitu-
tion prohibits certain business
taxes and its equitable property
taxes with homestead exemptions
would appeal to entertainers and
film production personnel.
FILMED PITCH
Made for KRON-TV by F&P
WHAT was said to be the first
16mm sound-on-film presentation
of a television station's program-
ming and talent personalities is
now being shown to New York
agency account and media person-
nel by Free & Peters, according to
John W. Brooke, eastern television
sales manager.
The film was produced for the
San Francisco Chronicle's KRON-
TV by Don Flagg Productions. It
stresses the theme, "You Will Sell
More on Channel 4 Because Your
Customers See More on Channel 4."
Free & Peters is KRON-TV's na-
tional sales representative.
REED NAMED
Heads JCET Field Program
PAUL C. REED, consultant for
visual and radio education, Roches-
ter Public Schools, has been ap-
pointed assistant director of the
Joint Committee on Educational
Television. He will head the JCET
field service program. The appoint-
ment was announced last week by
Ralph Steetle, JCET executive
director. Mr. Reed is on one year's
leave of absence from his Roches-
ter post and will headquarter with
JCET in Washington.
With JCET, Mr. Reed will ad-
minister an extensive TV consult-
ant service. He will assign special-
ists in programming, engineering,
communications law and adminis-
tration to conduct exploratory dis-
cussions with educational groups
who plan to utilize the TV channels
reserved for educators by FCC in
its Sixth Report [B*T, April 14].
JCET presented education's case
for channel reservations during the
allocation proceeding.
WELCOME is given by Charles H.
Crutchfield (r), WBT and WBTV (TV)
Chorions, N. C, general manager,
to George Dslios, former program
manager for Greek Radio Institute
of Salonika. Mr. Dslios was a guest
of WBT under auspices of the State
Dept.'s exchange program. Mr.
Crutchfield had been in Greece on a
State Dept. mission.
MIAMI U. GRANT
For Study of TV in Elections
.CROSLEY Broadcasting Corp.,
Cincinnati, has awarded a $10,000
grant to Miami U., Oxford, Ohio,
for a study of television's role in
the 1952 elections.
The grant was arranged by
James D. Shouse, Crosley board
chairman, and was made to the
marketing department of Miami's
School of Business Administration.
That department will work out the
study under the direction of Dr.
Joseph C. Seibert, department
head.
Dr. Seibert said that Crosley,
aware of the obligation of the tele-
vision industry to determine the
extent of television influence, en-
listed the aid of the university. A
preliminary report is scheduled for
January and a final report will be
made next June.
This is the third annual grant
made by Crosley in its educational
program. The U. of Cincinnati and
Xavier U. in Cincinnati have re-
ceived research grants in the past
two years.
Crosley owns WLW and asso-
ciated TV and FM stations in Cin-
cinnati, TV and FM station in both
Dayton and Columbus, and WINS
New York.
CD THEATRE SHOWING
Officials Highly Pleased
CLOSED CIRCUIT theatre TV
demonstration beamed by the Fed-
eral Civil Defense Administration
for over 15,000 policemen in 10
U. S. cities came off last Thursday
without a hitch. Agency authori-
ties said they were highly pleased
with audience reaction thus far.
The one-hour program originated
in the studios of WMAL-TV Wash-
ington and was sent out by micro-
wave and cable to theatres in
Boston, New York, Baltimore,
Philadelphia, Pittsburgh, Cleveland,
Toledo, Detroit, Chicago and Mil-
waukee [B»T, June 23].
Candidate for TV
PRESIDENTIAL candidate
or not, Gov. Adlai Stevenson
of Illinois, part owner of
Sangamon Valley Television
Corp. (WTAX-AM-FM
Springfield), is the first polit-
ical "hopeful" to become a
TV applicant. The Governor
is 2.5<7c owner of Sangamon,
• applicant for VHF Channel 2
in Springfield. Additionally,
Max O'Rell Truitt, son-in-
law of Vice President Alben
Barkley, is shown as 8%
owner in ^he Eastern Radio
Corp. (WHUM Reading, Pa.),
applicant for UHF Channel
55 in that city.
MOVIE TV HEARING
MPAA, ANE Asks Fall Date
THEATRE television interests last
week asked FCC to quit putting
off the long-delayed hearing on
their application for sanction of
service.
The case was first set for hear-
ing nearly 2% years ago, it is
pointed out in a joint petition filed
by Motion Picture Assn. of Amer-
ica and National Exhibitors The-
atre Television Committee. Con-
tinuances have come at frequent
intervals, with the latest date for
hearing set at Jan. 12, 1953.
Theatre interests have suffered a
"heavy burden," the petition states,
having repeatedly prepared to meet
each hearing date by readying wit-
nesses and material. The Commis-
sion is asked to assign a minimum
period of eight hearing days in the
autumn, with Oct. 13 or 20 sug-
gested as a starting date.
FILM GRID SERIES
Sportsvision Gets PCC Rights
SPORTSVISION Inc., Hollywood,
announced last week it will produce
five football games a week, on film,
for television this fall. One of the
films — National Game of the Week
— will be a coast-to-coast presen-
tation, the company said.
Others to be filmed are the Big
Ten Game of the Week, the Big
Seven Game of the Week and the
Pacific Coast Games of the Week.
The latter will be shown in six
western television markets.
The firm, a spokesman said, has
been selected by member schools of
the Pacific Coast Conference to act
as their exclusive representatives
for the sale and production of all
"live" television and film television
rights and programs during the
academic year 1952-1953.
WBAP-TV Prepares
WBAP-TV Fort Worth is complet-
ing last-minute details toward
bringing area viewers their first
"live" network programs tomorrow
(Tuesday). A crew of technicians
have installed a 6x8' reflector
screen some 275' above the ground
on the station's 502' antenna as
part of temporary signal channel-
ing arrangement.
NCAA RIGHTS
Awarded to NBC-TV For '52
TELECASTING rights to the 1952
college football program as set up
by the National Collegiate Athletic
Assn. [B»T, June 9], have been
awarded to NBC-TV, the NCAA
Television Committee announced
Thursday.
Twelve major college gridiron
contests will be broadcast during
the season — on 11 successive Sat-
urday afternoons starting Sept. 20
and ending on Thanksgiving Day.
There also will be "a comprehen-
sive offering of small college games,
to be presented locally."
Selection of the games to be tele-
cast each week will be the responsi-
bility of NBC-TV, presumably with
the aid of the sponsor or sponsors
of the series and their advertising
agencies. NBC-TV will also negoti-
ate for the rights to those games
directly with the colleges. Cities
will not be blacked out as they were
last year.
Three Days Negotiating
Award of the NCAA telecasts to
NBC-TV came at the conclusion of
three days of negotiations between
TV networks, advertisers and ad-
vertising agencies and the NCAA
TV committee. Basis was NBC-
TV's proposed geographical cover-
age, its facilities and its projected
program for informing the public
about the colleges and their edu-
cational and athletic activities.
Bob Hall, director of athletics of
Yale U., chairman of the commit-
tee, in a letter to Joseph H. McCon-
nell, NBC president, stated:
The NBC proposal was the most
complete and comprehensive of all the
bids we received. . . . The public will
not only see the finest of football
fare, but through the great medium
of television will be informed . . .
of the values which are inherent
in the college educational and ath-
letic programs. We are completely
convinced that NBC will do the job.
Details of NBC-TV's plan were
not divulged by neither the com-
mittee nor the network, which under
the NCAA plan could not begin
negotiating with any college or uni-
versity until after its acceptance
by the committee. Tom Gallery, di-
rector of sports for NBC-TV, who,
with Davidson Taylor, general
executive, carried on the netwoi-k's
negotiations with NCAA, said that
he has already started contacting
colleges to arrange the TV
schedule.
NBC-TV now must also start
looking for a sponsor for the 12
major and many minor gridiron
telecasts. Last year, when NBC-TV
carried the NCAA season, the 19
games included were sponsored by
Westinghouse Electric Co., at a
reported $633,142 cost. Westing-
house this year is sponsoring a
summer-fall political series on
CBS-TV starting with the political
conventions and culminating with
election night and thus presumably
not in the market for another fall
football TV schedule.
Page 56 • June 30, 1952
BROADCASTING • Telecasting
this man
* can sell
groceries in
Cleveland
ice cream in Indianapolis or soft drinks in Jacksonville
You can still buy
"Dangerous Assignment"
-if you act fast— in:
BALTIMORE
JOHNSTOWN
LANCASTER
WILMINGTON
PROVIDENCE
JACKSONVILLE
RICHMOND
FORT WORTH
AMES-DES MOINES
CLEVELAND
GRAND RAPIDS
INDIANAPOLIS
SAN DIEGO
Proof? Look at his nation-wide record. He's selling Durkee's foods in
San Francisco and Los Angeles . . . he's boosting sales of Manor House Coffee
in Davenport . . . he's creating customers for jewelry stores
in Erie, Pa. and Huntington, West Va.
He's moving a lot of merchandise for 39 different sponsors
in 51 TV markets. He can do it for you.
Who is he? Brian Donlevy, top radio and TV personality, and star of
"Dangerous Assignment"— NBC-TV's exciting adventure-mystery
film program produced for exclusive local sponsorship at local cost.
How does he do it? By attracting king-size audiences and holding their
attention . . . right through the commercials. Stations report these
typical May ratings: 22.1 in New York (ARB) ; 34.5 in Detroit t ARB) ;
18.8 in Columbus (Pulse); 24.2 in San Francisco (ARB);
45.5 in Milwaukee (Pulse); and 55.5 in Pittsburgh (April Pulse).
You must act fast! "Dangerous Assignment" sells for sponsors— that's
why it was sold to sponsors in 51 TV markets in less than five months.
For special audition film, list of sponsors and prices, write, wire or phone:
nbc-tv./i£m syndicate sales
30 Rockefeller Plaza, New York 20, New York
BROADCASTING • Telecasting
June 30, 1952 • Page 57
Station
Dallas
'Jelevi&toit Station
★
SERVES THE LARGEST
TELEVISION
MARKET.
DALLAS and
FORT WORTH
More than a Million
urban population in the
50-mile area
More than TWO MILLION
in the 100-mile area . . .
NOW
telestatus
It
Program Survey Made
By Research Foundation
(Report 222)
SELECTION of "The Top Ten of
TV" by the National Foundation
for Psychological Research in an
effort to combat proposed Congres-
sional censorship of television was
announced last week by Dr. Mason
Rose, foundation's head.
Dr. Rose said his organization
had conducted a survey among
thousands of TV viewers with this
conclusion: "These top ten pro-
grams clearly demonstrate that
none of them can be classed among
what certain congressmen have de-
clared 'objectionable and in bad
taste.' "
The ten shows selected were:
Best dramatic show (live) — Studio
One, CBS-TV.
Best dramatic show (filmed) — Re-
bound, a Bing Crosby Enterprises se-
ries, ABC-TV.
Best musical show— The Dinah Shore
Show, NBC-TV.
" Best situation comedy show — I Love
Lucy, a Desilu Production, CBS-TV.
Best children's program— Kukla, Fran
& Ollie, NBC-TV.
Best news show — Edward R. Mur-
row's See It Now, CBS-TV.
Best varietv Drofrram— The Ken Mur-
ray Show, CBS-TV.
Best daytime show — The Garry
Moore Show, CBS-TV.
Best audience participation pro-
gram— Groucho Marx's You Bet Your
Life, a Filmcraft Production, NBC-TV.
"To censor an entertainment
medium where the widest segment
of the public has selected these
stars and attractions as their reg-
ular listening fare would be add-
ing a fifth wheel to the statute
books," Dr. Rose stated.
Meek Sees Boxing
As TV's Best Salesman
BOXING MATCHES on TV are
the medium's best salesmen, ac-
cording to John S. Meek, president
of Scott Radio Labs., Chicago. He
said orders for home demonstra-
tions of sets are 75% higher on
Wednesdays, when a favorite bout
is telecast weekly, than on any
other day of the week. Second best
day is Friday, he said, when boxing
matches again are shown. "Seeing
events while they are happening
is the biggest appeal of television,
and the chance to be there when
something important is happening
is the greatest motivation to get
the set," Mr. Meek said.
'Personality' Best For
Effective Commercials
USE of a personality to deliver
the sales message was concluded to
be the most effective method of
television program advertising in a
study by a U. of Syracuse student.
J. Daniel Logan, for his mas-
ter's thesis at the university's Ra-
dio & Television Center, chose as
his topic, "A Study of the Effec-
tiveness of Program Commercial
Announcements on Television."
Using personal interview meth-
ods, Mr. Logan attempted to learn
what types of programs and com-
mercials were most effective re-
garding sponsor identification and
association.
Mr. Logan concluded also from
his study that popularity rating
is no indication of commercial re-
tention or program-sponsor asso-
ciation.
Survey on 'Pitchmen'
Made by Hilton & Riggo
A STUDY made by Hilton & Rig-
gio, New York agency, revealed
last week that practically all tele-
vision mail order merchandise sold
by "pitchmen" is sold on a C.O.D.
basis. In addition, 85% of the or-
dering is done by telephone and
15% by mail, the report revealed.
Normally about 10% of the
C.O.D. orders- are returned, the
survey also showed. It reported
that the "live pitch" is more suc-
cessful than the filmed commercial.
The survey also pointed out that
"A" time (6 to 10 p.m.) is too ex-
pensive for this type of advertising
and late afternoon or 10 p.m. to
sign off time is preferred. Adver-
tisers know results in four hours,
the agency stated.
Weekly Television Summary— june
30, 1952 — Telecasting Survey
City
Albuquerque
Ames
Atlanta
Baltimore
Binghamton
Birmingham
Bloomington
Boston
Buffalo
Charlotte
Chicago
Cincinnati
Cleveland
Columbus
Dallas-
Ft. Worth
Davenport
Outlets On Air
KOB-TV
WOI-TV
WAGA-TV, WSB-TV WLTV
WAAM, WBAL-TV, WMAR-TV
WNBF-TV
WAFM-TV, WBRC-TV
WTTV
WBZ-TV, WNAC-TV
WBEN-TV
WBTV
WBKB, WENR-TV, WGN-TV, WNBQ
WCPO-TV, WKRC-TV, WLWT
WEWS, WNBK, WXEL
WBNS-TV, WLWC, WTVN
Quad Cities Include Davenport, Moline, Rock Ise.
Dayton WHIO-TV, WLWD
Detroit WJBK-TV, WWJ-TV, WXYZ-TV
Erie WICU
Ft. Worth
Dallas WBAP-TV, KRLD-TV, WFAA-TV
Grand Rapids WOOD-TV
Greensboro WFMY-TV
Houston KPRC-TV
Huntington-
Charleston WSAZ-TV
Indianapolis WFBM-TV
Jacksonville WMBR-TV
Johnstown WJAC-TV
Kalamazoo WKZO-TV
Kansas City WDAF-TV
Lancaster WGAL-TV
Lansing WJIM-TV
Los Angeles KECA-TV, KHJ-TV, KLAC-TV, KNBH
KNXT, KTLA, KTTV
Sets in Area
16,500
91,207
185,000
390,914
70,000
90,000
150,000
904,185
271,057
227,271
1,145,984
354,000
623,613
** 234,000
E. Moline
240,000
City
Louisville
Matamoros
Memphis
Miami
Milwaukee
Minn.-St. Paul
Nashville
New Haven
New Orleans
New York-
Newark
Norfolk
Oklahoma City
Omaha
Philadelphia
Phoenix
Pittsburgh
Providence
Richmond
Rochester
Rock Island
Total Markets on Air 64*
171,791
217,081
116,415
150,800
90,565
240,000
58,000
154,297
223,992
210,105
150,093
100,000
1,272,568
Stations on Air 109*
Outlets On Air
WAVE-TV, WHAS-TV
(Mexico)-Brownsville, Tex.
XELD-TV
WMCT
WTVJ
WTMJ-TV
KSTP-TV, WTCN-TV
WSM-TV
WNHC-TV
WDSU-TV
WABD, WCBS-TV, WJZ-TV, WNBT
WOR-TV, WPIX, WATV
WTAR-TV
WKY-TV
KMTV, WOW-TV
WCAU-TV, WFIL-TV, WPTZ
KPHO-TV
WDTV
WJAR-TV
WTVR
WHAM-TV
WHFB-TV
Quad Cities Include Davenport, Moline, Rock Ise.
Salt Lake City KDYL-TV, KSL-TV
KEYL, WOAI-TV
KFMB-TV
KGO-TV, KPIX, KRON-TV
San Antonio
San Diego
San Francisco
Schenectady-
Albany-Troy
Seattle
St. Louis
Syracuse
Toledo
Tulsa
Utica-Rome
Washington
Wilmington
WRGB
KING-TV
KSD-TV
WHEN, WSYR-TV
WSPD-TV
KOTV
WKTV
WMAL-TV, WNBW, WTOP-TV, WTTG
WDEL-TV
Sets in Area
174,143
21,500
133,326
119,500
336,433
322,900
71,399
286,000
97,912
3,059,400
119,125
134,676
130,313
1,052,259
59,200
448,000
218,500
127,006
149,000
110,700
77,813
82,873
137,750
395,000
212,600
148,500
402,000
180,062
186,000
119,800
71,500
369,579
106,227
Estimated Sets in Use 17,597,157
* Includes XELD-TV Matamoros, Mexico
Editor's Note: Totals for each market represent estimated sets within television area. Where coverage areas overlap set counts may be
partially duplicated. Sources of set estimates are based on data from dealers, distributors, TV circulation committees, electric companies
and manufacturers. Since many are compiled monthly, some may remain unchanged in successive summaries. Total sets
necessarily approximate.
** Columbus figure was higher last week because of clerical error.
all areas are
TELEVISION HOMES
in KRLD-TV'S
EFFECTIVE COVERAGE
AREA
EXCLUSIVE CBS
TELEVISION OUTLET FOR
DALLAS-FORT WORTH
AREAS
Channel 4 . . . Represented by
The BRANHAM Company
Page 58 • June 30, 1952
BROADCASTING • Telecasting
Rockhold delivers a real rural
market on "Farmers Guide"
Here's a friendly farm show that rounds out WHIO-TV's full
schedule of diversified programming. "Farmers Guide" is aimed
at the big* rural audience here every weekday — and it's aimed
just right (12:15 to 12:30 p.m.). Joe Rockhold handles the show
right, too — and he's got the right background for it. He's been
doing farm broadcasts for the last 22 years.
A typical show gives the farmer up-to-the-minute livestock,
poultry and egg prices from Dayton, Columbus and Cincinnati —
helpful tips from the county home demonstration agent — inter-
views with one of the 8 county agents (who jump at the chance to
appear) or other interesting guests. Rockhold's plans for future
shows include special features for women and coverage for every
fair held in 8 different counties.
"Farmers Guide" ties in with the Future Farmers of America,
the 4-H Club and similar organizations, too. It's an all-round
rural program with time enough for 3 participating sponsors. If
you've got a message for rural delivery — give it to Rockhold.
George P. Hollingbery, our national representative, can make all
the arrangements.
*An Ohio State University survey shows that 75% of the farmers in
this rich, rural area own television sets.
DAYTON, OHIO
You can make an expedition out of finding the
right TV spots. But the easiest way— and the best-*
is to talk with our Mr. S.
Our Mr. S
has just been
where you're
going
For he travels farther than anyone to keep up
with seven of your top markets. And does it more
frequently, too.
In the last six months, for instance, every one
of our account men has made at least one complete
tour of all seven markets.
Our Mr. S. has brought back the most first-hand
facts on these markets you'll find in captivity.
He has an on-the-spot perspective which no one else
can give you.
And when he recommends a TV spot, you can be
sure that your product will be in the right place at
the right time.
You'll climb the highest sales curve with Mr. S.
as your guide. When you plan your next campaign,
he'd be pleased to help you.
CBS TELEVISION SPOT SALES
Representing WCBS-TV. New York; WCAU-TV, Philadelphia
WTOP-TV, Washington: WBTV. Charlotte; WAFM-TV, Birmingham;
KSL-TV, Salt Lake City; and KNXT, Los Angeles.
TV Applications Filed
(Continued from page 52)
600, 1420 Walnut St., Philadelphia 2,
Pa. Studio location in Peoria, 111., to
be determined. Transmitter location
3Yz mi. S. of Peoria, 111. Geographic
coordinates 40° 38' 01" N. Lat., 89°
35' 22" W. Long. Transmitter RCA,
antenna RCA. Legal counsel McKenna
& Wilkinson, Washington. Consulting
engineer A. D. Ring & Co., Washing-
ton. Principals include President-
Treasurer James L. Rubenstone
(100%), but will own 2,700 shares or
57% of voting stock when subscribed
stock is issued, out of total of 6,700
shares; Secretary Irwin Apfel, an at-
torney in Philadelphia. Mr. Rubenstone
is associated with WFIL-AM-TV Phil-
adelphia with no ownership interests,
and is sole owner of Airston Co. (mer-
chandise brokerage), now inactive
Philadelphia, Pa. Applicant also is ap-
plying for TV stations at Evansville,
Ind., and Flint, Mich.
tROCKFORD, 111. — Rockford
Broadcasters Inc. (WROK-AM-FM)
VHF Ch. 13 (210-216 mc); ERP
316 kw visual, 158 kw aural; antenna
height above average terrain 314 ft.,
above ground 324 ft. Estimated con-
struction cost $447,000, first year
operating cost $250,000, revenue $300,-
000. Post Office address: 109 South
Water Street, Rockford, Illinois.
Studio and transmitter location: 3800
Abbottsford Road, Rockford, 111. Geo-
graphic coordinates 42° 16' 50" N. Lat.,
89° 02' 16" W. Long. Transmitter
RCA, antenna RCA. Legal counsel Dow,
Lohnes & Albertson, Washington. Con-
sulting engineer Craven, Lohnes &
Culver, Washington. Principals include
Pres. A. G. Simms. Vice-Pres. T. B.
Thompson, Secty. Walter M. Koessler,
Treas. H. J. Hanson, Rockford Con-
solidated Newspapers, Inc., Rockford,
111. (100%).
SPRE\TGFIELD, 111.— Sangamon Val-
ley Television Corp. (WTAX-AM-FM),
VHF Ch. 2 (54-60 mc); ERP 100 kw
visual, 50 kw aural; antenna height
above average terrain 521 ft., above
ground 552 ft. Estimated construc-
tion cost $331,275, first year operating-
cost $325,000, revenue $370,000. Post
Office address: U. S. 66 and East Cook
St., P. O. Box 214. Studio location:
NBC CLAIMS FIRST
With Telarc, Flexitron Use
NBC last week claimed two "firsts"
— on the technical side — in its pro-
duction of "Of Lena Geyer" on
Robert Montgomery Presents Your
Lucky Strike Theatre (NBC-TV,
alternate Mondays, 9:30-10:30
p.m., EDT). These are the use for
the first time of the Telarc pro-
jector and of the Flexitron.
The Telarc projector is a rear-
screen projecting device which
flashes a slide on a huge screen,
thus creating a backdrop setting.
It was designed by NBC's special
effects department and reportedly
gives off three-and-a-half times
more light intensity than previous
rear-screen projectors.
The Flexitron is a device caus-
ing the picture to wave and thereby
creating a montage effect. It was
invented by NBC engineer Wil-
liam Klages and further developed
by the network's special effects
department.
0.25 mi. North of intersection of U. S.
66 by-pass and State Highway 29.
Transmitter location: Intersection of
State Highway 29 and South Grand
Ave. Geographic coordinates: 39° 47'
22" N. Lat., 89° 35' 58" W. Long.
Transmitter DuMont, antenna RCA.
Legal counsel Hogan & Hartson,
Washington. Consulting engineer
Kear & Kennedy, Washington. Prin-
cipals include President O. J. Keller
(through WTAX, which owns 32.5%
of Sangamon Valley Television Corp.) ;
Vice President F. M. Lindsay Jr.
(through Illinois Bcstg. Co., which
owns 27.5% of Sangamon Valley Tele-
vision Corp.); Treasurer H. B. Bart-
holf (3.7%), Secretary Ernest L. Ives
(2.5%), and Adlai E. Stevenson
(2.5%).
EVANSVILLE, Ind. — Evansville
Television Inc. (KPHO), VHF Ch. 7
(174-180 mc); ERP 316 kw visual,
158 kw aural; antenna height above
average terrain 603 ft., above ground
573.5 ft. Estimated construction cost
$439,246, first year operating cost
$240,000, revenue $480,000. Post Office
address: 408 South East First St.,
Evansville 10. Studio location: Evans-
ville, to be determined. Transmitter
location: N. of New Harmony Rd., 2.5
mi. NW of the center of Evansville.
Geographic coordinates: 37° 59' 57"
N. Lat., 87° 37' 06" W. Long. Trans-
mitter DuMont, antenna RCA. Legal
counsel Maurice R. Barnes, Washing-
ton. Consulting engineer William L.
Foss Inc., Washington. Principals in-
clude President Rex Schepp (45%),
Vice President B. F. Schepp (13.5%),
Secretary-Treasurer J. E. McMana-
mon (22.5%), Mary Eaton Schepp
(9%), Freeman Keyes (5%) and
George Bayard (5%).
t FORT WAYNE, Ind.— Westing-
house Radio Stations Inc. (WOWO-
AM-FM), UHF Ch. 21 (512-518 mc);
ERP 200 kw visual, 100 kw aural;
antenna height above average terrain
734 ft., above ground 800 ft. Esti-
mated construction cost $997,000, first
year operating cost $986,000, revenue
$886,000. Post Office address: 1625
K Street, N.W., Washington, D. C.
Studio and transmitter location:
Westbrook Drive at Parkwood Road.
Geographic coordinates: 41° 06' 01"
N. Lat., 85° 08' 28" W. Long. Trans-
mitter GE, antenna GE. Principals
include Chairman of the Board G. A.
Price and Vice President J. E. Bau-
dino. Applicant also is licensee of
WBZ-AM-FM Boston, WBZA-AM-FM
Springfield, Mass., KYW-AM-FM Phil-
adelphia, KDKA-AM-FM Pittsburgh
and KEX-AM-FM Portland. Westing-
house Radio Stations Inc. is wholly-
owned subsidiary of Westinghouse
Electric Corp., Pittsburgh.
INDIANAPOLIS, Ind. — Mid-West
TV Corp., VHF Ch. 13 (210-216 mc);
ERP 316 kw visual, 158.1 kw aural;
antenna height above average ter-
rain 583 ft., above ground 624 ft.
Estimated construction cost, $465,746,
first year operating cost $504,000,
revenue $912,000. Post Office address:
Inland Bldg., Market & Delaware Sts.,
Indianapolis. Studio location to be
determined. Transmitter location:
Inland Bldg., Indianapolis. Geographic
coordinates: 39° 46' 06" N. Lat., 86°
09' 16" W. Long. Transmitter Du-
Mont, antenna not given. Legal coun-
sel Barnes & Neilson, Washington.
Consulting engineer William L. Foss
Inc., Washington. Principals include
President George Sadlier (40%), Vice
President Paul A. Walk (2.5%), Sec-
retary - Treasurer Harry D. Leer
(10%), Richard T. James (5%), James
K. Northam (5%), Lawrence E. Mor-
ris (10%), Thomas K. Denton (5%),
Burkett C. Herrick (5%). Mr. Sadlier
is president of Union Federal Sav-
ings & Loan Assn., Indianapolis. Mr.
Walk is new and used car sales man-
ager of Ford Motor Co. Indianapolis
district. Dr. Leer is a dentist. Mr.
James is secretary-manager of Hoos-
ier Motor Club. Mr. Northam is an
attorney, general counsel for United
Home Life Ins. Co. and director and
secretary of Agricultural Credit Inc.
Dr. Morris is a dentist. Mr. Denton
is vice president of Dancer-Fitzger-
ald-Sample Adv., Chicago. Mr. Her-
rick is vice president, J. Walter
Thompson Co. Adv., Chicago.
t DES MOINES, Iowa — Cowles
Bcstg. Co. (KRNT-AM-FM) , VHF Ch.
8 (180-186 mc); ERP 316 kw visual,
158 kw aural; antenna height above
average terrain 614 ft., above ground
706 ft. Estimated construction cost
$665,670, first year operating cost
$668,045, revenue $1,050,397. Post Of-
fice address: 715, Locust St., Des
Moines 4, Iowa. Studio and transmit-
ter location: Ninth and Pleasant Sts.
Geographic coordinates: 41° 35' 18"
N. Lat., 93° 37' 46" W. Long. Trans-
mitter GE, antenna GE. Legal coun-
sel Segal, Smith & Hennessey, Wash-
ington. Consulting engineer Craven,
Lohnes & Culver, Washington. Prin-
cipals include President Gardner
Cowles, Chairman of the Board and
Vice President John Cowles, Vice
President Luther T. Hill, Vice Presi-
dent James S. Milloy, Vice President
Robert R. Tincher, Vice President
Robert Dillon, Treasurer Carl T.
Koester and Secretary Vincent Star-
zinger. The Register & Tribune Co.
owns all stock, which is voted by
Gardner Cowles.
FORT DODGE, Iowa— Northwest
Television Co. (KVFD-KFMY-FM)
UHF Ch. 21 (512-518 mc) ; ERP 22.475
kw visual, 12.15 kw aural; antenna
height above average terrain 510 ft.,
above ground 531 ft. Estimated con-
struction cost $240,284, first year oper-
ating cost $172,500, revenue $175,000.
Post Office address: 912 1st Avenue
South, Fort Dodge, Iowa. Studio lo-
cation Near U. S. Highways 169 &
20 Southwest of Fort Dodge, Iowa.
Transmitter location same as studio.
Geographic coordinates 42° 29' 16" N.
Lat., 94° 12' 9" W. Long. Transmitter
GE, antenna GE. Legal counsel Fisher,
Duvall, Wayland & Southmayd, Wash-
ington. Consulting engineer Everett
L. Dillard, Washington. Principals in-
clude Pres. and Director Edward Breen
9% (20%-with wife Elizabeth B.),
Vice-Pres. and Director George Haire
(2%), Treas.-Director Allen R. Loomis
II (.2%), Secty .-Director L. V. Greer
(2%).
MASON CITY, Iowa— Lee Radio Inc.
(KGLO-AM-FM), VHF Ch. 3 (60-66
mc); ERP 100 kw visual, 50 kw aural;
antenna height above average terrain
464 ft., above ground 500 ft. Estimat-
ed construction cost $348,540, first
year operating cost $237,600, revenue
$240,396. Post Office address: 12V2
Second St., N. E., Mason City. Studio
location to be determined. Transmit-
ter location: Intersection of U. S. 65
and County Road "A." Geographic
coordinates: 43° 21' 25" N. Lat., 93°
12' 57" W. Long. Transmitter DuMont,
antenna RCA. Legal counsel Pierson
& Ball, Washington. Consulting engi-
neer E. C. Page Consulting Engineers,
Washington. Principals include Pres-
ident Lee P. Loomis (9.83%), Execu-
tive Vice President Herbert R. Ohrt
(2.67%), Secretary Donald G. Harrer
(0.16%), Treasurer Roger Sawyer
(0.16%), Assistant Treasurer R. N.
Rorick (0.46%), Ralph Norris
(16.67%), Laura Lee (12%), Elizabeth
Norris (9.06%), (Mrs.) James Powell
(5.83%) and W. Earl Hall (5%).
tSIOUX CITY, Iowa— KCOM Bcstg.
Co. (KCOM) VHF Ch. 4 (66-72 mc);
ERP 46.18 kw visual, 23.09 kw aural;
antenna height above average terrain
500 ft., above ground 519 ft. Esti-
mated construction cost, first year
operating cost, and revenue not given;
application incomplete. Post Office ad-
dress: 620 Insurance Exchange Bldg.,
Sioux City. Studio and transmitter
location 7th & Jackson Sts., Sioux City.
Geographic coordinates 42° 29' 50" N.
Lat., 96° 24' 04" W. Long. Transmitter
RCA, antenna RCA. Legal counsel
Miller & Schroeder, Washington. Con-
sulting engineer Mcintosh & Inglis,
Washington. Dietrich Dirks is presi-
dent of applicant firm.
SIOUX CITY, Iowa— Siouxland Tel-
evision Co., VHF Ch. 9 (186-192 mc);
ERP 50 kw visual, 25 kw aural; an-
tenna height above average terrain
600 ft., above ground 537 ft. Estimat-
ed construction cost $349,513, first
year operating cost $271,450, revenue
$248,284. Post Office address: North
560 Orpheum Electric Bldg., Sioux
City, Iowa. Studio and transmitter
location: 5300 Perry Creek Road.
Geographic coordinates: 42° 33' 31"
N. Lat., 96° 24' 04" W. Long. Trans-
mitter RCA, antenna RCA. Legal
counsel Dempsey & Koplovitz, Wash-
ington. Consulting engineer Robert
E. Kennedy, Washington. Principals
include President Arthur Sanford
(55%), president and 55% owner of
Arthur Sanford Co. (realtors and
property management) and vice pres-
ident and 55% owner of Affiliated
Theatres Inc., Sioux City; and Vice
President Stella Sanford (45%)-, 20%
owner of Des Moines Co. (owner of
office building).
ALEXANDRIA, La. — KSYL Inc.
(KSYL), VHF Ch. 5 (76-82 mc); ERP
100 kw visual, 50 kw aural; antenna
height above average terrain 583 ft.,
above ground 583 ft. Estimated con-
struction cost $251,900, first year op-
erating cost $110,000, revenue $96,000.
Post Office address: Bolton Ave. &
Highway 71, Box 1489, Alexandria.
Studio location: 1710 Jackson St.,
Alexandria. Transmitter location: 4.5
mi. NE of Alexandria. Geographic
coordinates: 31° 21' 18" N. Lat., 92°
23' 09" W. Long. Transmitter DuMont,
antenna GE. Legal counsel Spearman
& Roberson, Washington. Consulting
engineer George C. Davis, Washing-
ton. Principals include President
Milton Fox (49%%), Vice President
Harold M. Wheelahan (49%%), also
manager of WSMB New Orleans;
Secretary Mrs. Harold M. Wheelahan
(%%) and Treasurer Mrs. Milton
Fox (%%).
BATON ROUGE, La. — Modern
Bcstg. Co. of Baton Rouge Inc.
(WAFB-AM-FM), VHF Ch. 10 (192-
198 mc); ERP 101.8 kw visual, 51 kw
aural; antenna height above average
terrain 479 ft., above ground 500 ft.
Estimated construction cost $278,-
293.04, first year operating cost $180,-
000, revenue $204,000. Post Office ad-
dress: P. O. Box 1566, Baton Rouge.
Studio location: Corner of Govern-
ment & Maximilian Sts., Baton Rouge
Transmitter location: Same as stu-
Page 62 • June 30, 1952
BROADCASTING • Telecasting
dio. Geographic coordinates: 30° 26'
36" N. Lat., 91° 10' 27" W. Long.
Transmitter RCA, antenna RCA. Legal
counsel McKenna & Wilkinson, Wash-
ington. Consulting engineer Gautney
& Ray, Washington. Principals in-
clude President Louis S. Prejean
(18.3%), Vice President T. E. Gib-
bens (4.59%), Director C. C. Barnard
(14.93%), Secretary Jack S. Burk
(14.93%), Treasurer Francis H. Lee
(4.24%), Charles W. Lamar Jr.
(9.17%), also owner of KCIL Houma,
La.
t NEW ORLEANS, La. — New Or-
leans Television Co., UHF Ch. 20 (506-
512 mc); ERP 182 kw visual, 91 kw
aural; antenna height above average
terrain 505 ft., above ground 529 ft.
Estimated construction cost $441,500,
first year operating cost $365,000, rev-
enue $420,000. Post Office address:
14th Floor, Magnolia Bldg., Dallas,
Tex. Studio and transmitter location:
1100 S. Liberty St., New Orleans.
Geographic coordinates: 29° 56' 43"
N. Lat., 90° 04' 48" W. Long. Trans-
mitter RCA, antenna RCA. Legal
counsel Ross K. Prescott, Dallas. Con-
sulting engineer Guy C. Hutcheson,
Arlington, Tex. Principals include
R. L. Wheelock, W. L. Pickens and
H. H. Coffield, each Vs partner and
each independent Texas oil operator.
Same partners at one time each owned
% of KPHO-TV Phoenix, Ariz., and
each had part interest in KEYL (TV)
San Antonio, Tex., aggregate of which
constituted control of KEYL (TV).
Same group also is applying for TV
stations in Corpus Christi, Tex., Dal-
las and Houston.
SALISBURY, Md.— Peninsula Bcstg.
Co. (WBOC and WESN-FM), Resub-
mitted [B*T, June 9], UHF Ch. 16
(482-488 mc) ; ERP 112 kw visual, 56
kw aural; antenna height above aver-
age terrain 414 ft., above ground 444
ft. Estimated construction cost $296,-
400, first year operating cost $115,000,
revenue $115,000. Post Office address:
Radio Park, Salisbury, Md. Studio lo-
cation Radio Park, Salisbury. Trans-
mitter location same as studio. Geo-
graphic coordinates 38° 23' 03" N. Lat.,
75° 34' 48" W. Long. Transmitter Du-
Mont, antenna RCA. Consulting engi-
neer A. D. Ring & Co. Washington.
Principals include President John W.
Downing (14.5%), Vice President W.
Lee Allen (7.7%), Secretary-Treas-
urer Avery W. Hall (0.97%), Asst.
Secretary and Manager Charles J.
Truitt (2.1%), Asst. Treasurer Lena
R. Dashiell (0.7%), I. L. Benjamin
(10.5%), Virginia Phillips Ward
(5.4%). The Shore Bcstg Co. (WCEM
Cambridge, Md.) is a wholly-owned
subsidiary of applicant.
ANN ARBOR, Mich. — Washtenaw
Bcstg. Co. Inc. (WPAG-AM-FM), UHF
Ch. 20 (506-512 mc); ERP 1.7 kw vis-
ual, 0.92 kw aural; antenna height
above average terrain 342 ft., above
ground 276 ft. Estimated construc-
tion cost $108,004.80, first year oper-
ating cost $55,000, revenue $65,000.
Post Office address: Hutzel Bldg.,
Main & E. Liberty Sts., Ann Arbor.
Studio location: Main & E. Liberty
Sts., Ann Arbor. Transmitter loca-
tion: 1795 Maple Rd., near Ann Arbor.
Geographic coordinates: 42° 15' 31"
N. Lat., 83° 46' 37" W. Long. Trans-
mitter GE, antenna GE. Legal coun-
sel D. F. Price Esq., Washington.
Consulting engineer Commercial Ra-
dio Equipment Co., Washington. Prin-
cipals include President-Secretary
Arthur E. Greene (50%), Vice Presi-
dent-Treasurer Edward F. Baughn
(50%) and Director John W. Conlin.
BAY CITY, Mich.— Saginaw Bcstg.
Co. (WSAM-AM-FM), VHF Ch. 5 (76-
82 mc); ERP 61.4 kw visual, 30.7 kw
aural; antenna height above average
terrain 444 ft., above ground 493 ft.
Estimated construction cost $321,-
515.18, first year operating cost $240,-
000, revenue $342,000. Post Office ad-
dress: 2435 Holland Ave., Saginaw,
Mich. Studio location: Jones Rd., Bay
City. Transmitter location: Jones
Rd., Bay City. Geographic coordi-
nates: 43° 29' 58" N. Lat., 83° 48' 58"
W. Long. Transmitter RCA, antenna
RCA. Legal counsel Bingham, Collins,
Porter & Kistler, Washington. Con-
sulting engineer Kear & Kennedy,
Washington. Principals include Pres-
ident Milton L. Greenebaum (66%),
Vice President Burnett J. Abbott
(5%), Secretary Morris Nover
(17.50%), Assistant Secretary Maude
Greenebaum (0.50%), Treasurer John
W. Symons Jr. (4.50%) and Jay Len-
ick (5%). Saginaw Bcstg Co. also
owns WLEW Bad Axe, Mich.
FLINT, Mich.— Trans-American TV
Corp. UHF Ch. 28 (554-560 mc) ; ERP
17.4 kw visual, 8.7 kw aural; antenna
height above average terrain 491 ft.,
above ground 546 ft. Estimated con-
struction cost $189,411, first year oper-
ating cost $130,000, revenue $150,000.
Post Office address: Suite 600, 1420
Walnut St., Philadelphia 2, Pa. Studio
location not specified. Transmitter lo-
cation 3.1 mi. E. of Flint, Mich. Geo-
graphic coordinates 43° 02' 37" N.
Lat., 83° 35' 42" W. Long. Transmitter
RCA, antenna RCA. Legal counsel Mc-
Kenna & Wilkinson, Washington. Con-
sulting engineer A. D. Ring & Co.,
Washington. Principals include Presi-
dent-Treasurer James L. Rubenstone
(100%), but will own 2,700 shares, or
57% of voting stock when subscribed
stock is issued, out of total of 6,700
shares; Secretary Irwin Apfel, an at-
torney in Philadelphia. Mr. Ruben-
stone is associated with WFIL-AM-TV
Philadelphia with no ownership inter-
ests, and is sole owner of Airston Co.
(merchandise brokerage), now inactive,
Philadelphia, Pa. Applicant also is ap-
plying for TV stations at Evansville,
Ind., and Peoria, 111.
JACKSON, Mich.— Jackson Bcstg. &
TV Corp. (WKHM) UHF Ch. 48 (674-
680 mc) ; ERP 69 kw visual, 34.5 kw
aural; antenna height above average
terrain 193 ft., above ground 223 ft.
Estimated construction cost $202,151.17,
first year operating cost $175,000,
revenue $175,000. Post Office address:
15001 Michigan Ave., Dearborn, Mich.
Studio location 228 W. Michigan,
Hotel Hayes, Jackson, Mich. Trans-
mitter location same as studio. Geo-
graphic coordinates 42° 14' 52" N. Lat.,
84° 24' 38" W. Long. Transmitter Du-
Mont, antenna GE. Legal counsel
Bingham, Collins, Porter & Kistler,
Washington. Consulting engineer
Kear & Kennedy, Washington. Prin-
cipals include President Frederick A.
Knorr (33V3%), Vice President Har-
vey R. Hansen (33y3%), Secretary-
Treasurer William H. McCoy (33VS%),
First V.P. Walter S. Paterson, Second
V.P. Jerrold L. Martin, Asst. Secretary
Bernard F. Zinn. First-named three
also own one-third each of WKMH-
AM-FM Dearborn, Mich.
JACKSON, Mich. — WIBM Inc.
( WIBM-AM-FM) , UHF Ch. 48 (674-
680 mc); ERP 208 kw visual, 104 kw
aural; antenna height above average
terrain 1,026 ft., above ground 949 ft.
Estimated construction cost $487,685,
first year operating cost $125,000, rev-
(Continned on page 6 A)
service
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CHICAGO: 237 East Ontario Str
HOLLYWOOD: Sam Goldwyn Studit
NEW YORK: 225 Fe
ROADCASTING • Telecasting
June 30, 1952 • Page 63
TV Applications Filed
(Continued from page 63)
enue $100,000. Post Office address:
2511 Kibby Rd., Jackson. Studio loca-
tion: 2511 Kibby Rd., Jackson. Trans-
mitter location: Browns Lake Rd.,
Jackson. Geographic coordinates: 42°
09' 09" N. Lat., 84° 24' 20" W. Long.
Transmitter GE, antenna GE. Legal
counsel Arnold, Fortas & Porter,
Washington. Consulting engineer
George C. Davis, Washington. Prin-
cipals include President-Treasurer
Roy Radner (40%), Vice President
Herman Radner (60%), Vice Presi-
dent Irving Radner and Secretary
Myron A. Keys.
tMINNEAPOLIS, Minn. — Family
Bcstg. Corp. (KEYD) VHF Ch. 9
(186-192 mc); ERP 169 kw visual, 84
kw aural; antenna height above aver-
age terrain 454 ft., above ground 604
ft. Estimated construction cost $333,-
700, first year operating cost $540,000,
revenue $600,000. Post Office address:
15 N. Ninth St., Minneapolis, Minn.
Studio location 15 N. Ninth St. Trans-
mitter location Foshay Tower, Mar-
quette Ave., Minneapolis. Geographic
coordinates 44° 58' 30" N. Lat., 93°
16' 01" W. Long. Transmitter DuMont,
antenna RCA. Legal counsel Welch,
Mott & Morgan, Washington. Consult-
ing engineer Mcintosh & Inglis, Wash-
ington. Principals include President
Henry C. Klages (5.0%), Vice Presi-
dent Joseph E. Dahl (5.4%), Vice
President and General Manager Lee
L. Whiting (40.0%) Secretary Ken-
neth E. Pettijohn (1.0%), Treasurer
C. Theo. Skanse (2.0%).
JOPLIN Mo. — Air Time Inc.
(KSWM) VHF Ch. 12 (204-210 mc) ;
ERP 10.6 kw visual, 5.3 kw aural;
antenna height above average terrain
504 ft., above ground 442 ft. Esti-
mated construction cost $143,401, first
year operating cost $100,000, revenue
$100,000. Post Office address: 1928
West 13th Street, Joplin, Mo. Studio
and transmitter location 1928 W. 13th
St., Joplin, Mo. Geographic coordinates
37° 04' 45" N. Lat., 94° 32' 9.5" W.
Long. Transmitter RCA, antenna RCA.
Consulting engineer Austin A. Har-
rison, Joplin. Principals include Presi-
dent Austin A. Harrison (50%), Secy.-
Treas. Eleanor F. Harrison (46.7%),
Vice-Pres. Herbert Van Fleet (1.65%).
tST. LOUIS, Mo.— St. Louis Tele-
cast Inc. (WEW), VHF Ch. 11 (198-
204 mc); ERP 316 kw visual, 158 kw
aural; antenna height above average
terrain 637.5 ft., above ground 623.5
ft. Estimated construction cost $560,-
000, first year operating cost $700,000,
revenue $1,200,000. Post Office ad-
dress: 221 North Grand Blvd., St.
Louis 3, Mo. Studio and transmitter
location: 3621 Olive St. Geographic
coordinates: 38" 38' 18" N. Lat.. 90°
14' 00" W. Long. Transmitter RCA,
antenna RCA. Legal counsel Segal,
Smith & Hennessey, Washington.
Consulting engineer Joseph A. Volk,
St. Louis 8, Mo. Principals include
St. Louis U. (60%), President Paul C.
Reinert, S. J., president of St. Louis
U.; Vice President George A. Volz,
general manager of WEW; Howard
F. Baer, (4%), president of A. S. Aloe
Co. (hospital supplies); Donald Dan-
forth (4%), president of Ralston
Purina Co. (mfrs. of cereals and live-
stock and poultry feeds); Russell L.
Dearmont (4%), counsel for trustee
<oi Missouri Pacific Railroad Co. and
chairman of the board of Federal
Reserve Bank of St. Louis; Leo C.
Fuller (4%), chairman of the board
Tif Stix, Baer & Fuller Co. (depart-
ment store); Gale F. Johnston (4%),
president of Mercantile Trust Co.
(commercial banking and trusts);
Bernard C. MacDonald (4%), presi-
dent of B. C. MacDonald & Co.
(mfgrs. representative for railroad,
industrial and brewery supplies);
Richard C. Muckerman (4%), execu-
tive vice president of City Products
Corp., Chicago (ice, fuel, cold stor-
age, brewery and dairy products);
James J. Mullen Jr. (4%), president
of Moloney Electric Co. (mfgrs. of
electrical goods); Daniel M. Sheehan
(4%), vice president of Monsanto
Chemical Co., and Leif J. Sverdrup
(4%), president of Sverdrup & Par-
cel Inc., consulting engineers.
KEENE, N. H.-WKNE Corp.
(WKNE) UHF Ch. 45 (656-662 mc);
ERP 22.8 kw visual, 11.4 kw aural;
antenna height above average terrain
800 ft., above ground 375 ft. Estimated
construction cost $164,615.62, first year
operating cost $74,100, revenue $50,000.
Post Office address: 17 Dunbar St.,
Keene. Studio location 17 Dunbar St.
Transmitter location 7.5 mi. NW of
Keene. Geographic coordinates 43° 01'
06" N. Lat., 72° 21' 31" W. Long.
Transmitter RCA, antenna RCA. Legal
counsel Dow, Lohnes & Albertson,
Washington. Consulting engineer Cra-
ven, Lohnes & Culver, Washington.
Principals include President Joseph
K. Close (61.78%), Treasurer George
W. Smith (9%), Lyman Spitzer (5%).
Figures represent ownership after
stock subscriptions are issued.
SOURCE OF PROGRAMMING
Independents' Output Tops Networks, Agencies in Ross Study
FEARS of station operators that
the networks would completely dom-
inate the television broadcasting
field through their control of video
programming may be safely for-
gotten. So, too, may the station
owners discard any idea that the
advertising agencies might seize
control of TV's programs.
Those conclusions stem from an
analysis of TV program data in
the May issue of Ross Re-ports on
Television Programming, which
lists all programs telecast on the
networks or locally in New York
City during the year from May
1951 to May 1952. Programs still
on the air in April are listed with
full data on station or network,
time, sponsor, packager, producer,
director, casting, commercials, pro-
duction cost and March Pulse rat-
ing. The year's program casualties
are listed separately, with dates of
debut and departure.
Itemized by type of producer
(Table I), the Ross data show that
of 217 network programs, the net-
works produced only 92 or 42%.
Agencies accounted for 26 (12%),
while independent producers con-
tributed 99 (46%). When sustain-
ing TV shows are taken out of the
total and only the 154 commercial
programs considered,' the Ross
breakdown gives 52 programs
(34%) to the networks, 26 (17%)
to the agencies and 76 (49%) to
the independent producers.
Noting that today's "complex
talent-network-a gene y-p a c k a g e r
deals" make the determination of
actual program control "a touchy
proposition," Ross concludes that
the criteria must be : "Who controls
the created idea; who hires and
pays the performing and writing
talent; who supervises production
details, and, could the show be
moved to another network?"
Filmed programs, which are des-
cribed as "the most significant pro-
gram force yet developed," are
credited with swinging the "pack-
aging pendulum back in the direc-
tion of the independent producers
and away from the networks."
Special credit is given to the films
made expressly for video use, al-
though the report includes news-
reels and feature films made pri-
marily for theater showing with
those made especially for TV.
"Monopoly fears," says the Ross
analyst, "are disproved by the chart
(Table I), which shows ABC-TV
and DuMont controlling a minor
* * *
* * *
TABLE 1
ALL SHOWS — COM'l.
& SUST. (217)
COMMERCIAL SHOWS ONLY (154)
Netw. Prod. Inde
Prod.
Agcy. Prod.
Netw. Prod. Inde. Prod.
Agcy. Prod.
ABC
- - 7 (18%) 27
(71%)
4 (11%)
1 (4%) 23 (82%)
4 (14%)
DuM
- - 13 (36%) 21
(58%)
2 (6%)
3 (20%) 10 (67%)
2 (13%)
CBS
- - 34 (49%) 26
(37%)
10 (14%)
25 (45%) 21 (37%)
10 (18%)
NBC
- - 38 (52%) 25
(34%)
10 (14%)
23 (42%) 22 (40%)
10 (18%)
92 (42%) 99
(46%)
26 (12%)
52 (34%) 76 (49%)
26 (17%)
MANCHESTER, N. H.— The Radio
Voice of New Hampshire Inc. (WMUR-
AM-FM) VHF Ch. 9 (186-192 mc);
ERP 59 kw visual, 29.5 kw aural; an-
tenna height above average terrain
966 ft., above ground 191 ft. Estimated
construction cost $288,000, first year
operating cost $300,000, revenue $350,-
000. Post Office address: WMUR
Bldg., Manchester. Studio location
1819 Elm St. Transmitter location
Goffstown, N. H. Geographic coordi-
nates 42° 58' 59" N. Lat., 71° 35' 19"
W. Long. Transmitter RCA, antenna
RCA. Legal counsel Cummings, Stan-
ley, Truitt & Cross, Washington.
Consulting engineer Jansky & Bailey,
Washington. Principals include Pres-
ident Francis P. Murphy (97%), pres-
ident, Parnell Investment Corp.,
Nashua, N. H. and Vice President
Dr. James J. Powers (3%) physician.
ALBUQUERQUE, N. M.— Greer &
Greer, Resubmitted [B«T, April 21]
VHF Ch. 7 (174-180 mc) ; ERP 91
kw visual, 45.5 kw aural; antenna
height above average terrain 4,152 ft.,
above ground 274 ft. Estimated con-
struction cost $355,819, first year op-
erating cost $180,000, revenue $240,-
000. Post Office address: Lensic Bldg.,
Santa Fe, N. M. Studio location not
listed in application. Transmitter lo-
cation Sandia Peak, 14 mi. NE of Al-
buquerque. Geographic coordinates
35° 12' 30" N. Lat., 106° 27' 02" W.
Long. Transmitter RCA, antenna
RCA. Legal counsel I. E. Lambert,
Washington. Consulting engineer A.
D. Ring & Co., Washington. Princi-
pals include General Partners E. John
Greer and his wife, Saloma S. Greer,
doing business as Greer & Greer at
Sante Fe, N. M., each 50% owner. Mr.
Greer owns 18.2% of Hilton Hotel,
Albuquerque; 50.64% of Sante Fe
firm owning & operating four thea-
tres; 16.67% of Denver firm o/o five
theatres in Colorado and New Mex-
ico; 50%, Sante Fe realty firm. Mrs.
Greer owns 18.2% of a realty firm in
Albuquerque, and 49.36% and 50% of
two similar firms in Sante Fe. She
owns and rents ten commercial build-
percentage of their schedules,
while NBC-TV and CBS-TV con-
trolled less than half their com-
mercial shows and only slightly
more of their entire schedule dur-
ing the last cycle."
Increased use of feature films by
the New York stations, which in
May of this year were the most-
used program fare, accounting for
609 quarter-hours a week, a more
than 30% increase over the 459
quarter-hours a week of feature
films used by these same stations
in May 1951, is credited with a
major role in pushing the total
telecasting time in the city to 2,250
quarter-hours a week (Table II).
TABLE II
PROGRAM TRENDS: MAY 1950-'51-'52
(All programs, network & local, seen on six NY stations)
QUARTER HOURS (1 Week)
1952
'51
'50
+ or-
Panel Quii
24
26
26 —
Feature Films
609
459
249
+ 150
Aud. Partic.
19
24
25 -
5
Daytime-Women's *
536
470
376
+ 66
Religious
19
15
8 +
4
Sports Ris. 81 News
331
372
417
- 41
Educa. Exposi.
17
38
15 -
21
Children's
183
208
197
— 25
Talent-Showcase
12
20
26 -
8
News Reviews
158
53
56
+ 100
Dramas & Adventure
136
118
69
+ 18"
Total Quarter
Hours
2250
2067
1694 +
83
20
31
35
(Evening and Weekend
Shows except whe
re *)
Comedy-Variety
56
99
77
- 43
!WS, feature film.
Public Affairs
55
33
23
+ 22
* Includes all
daytim
e except sports, n
Musical Variety
42
74
82
- 32
** Actually plus
43 ck
arter hours.
daytime serial d
Situation Comedy
33
22
13
+ 11
were included here
in previous years.
Page 64 • June 30, 1952
BROADCASTING • Telecasting
ings in Sante Fe and Albuquerque.
Applicant firm also making applica-
tion for new TV station at Sante Fe
(see below).
SANTE FE, New Mexico— Greer &
Greer, Resubmitted [B»T, April 21]
VHF Ch. 2 (54-60 mc); ERP 10 kw
visual, 5 kw aural; antenna height
above average terrain 419 ft., above
ground 600 ft. Estimated construction
cost $329,449, first year operating
cost $150,000, revenue $200,000. Post
Office address: Lensic Building, Sante
Fe, N. M. Studio location Sante Fe,
New Mexico. Transmitter location
Sante Fe, New Mexico. Geographic co-
ordinates 35° 42' 45" N. Lat., 105°
57' 10" W. Long. Transmitter RCA, an-
tenna RCA. Legal counsel I. E. Lam-
bert, Washington. Consulting engineer
A. D. Ring •& Co., Washington. Prin-
cipals include E. John Greer (50%)
and Saloma S. Greer (50%), New Mex-
ico and Colorado theatre operators
(see Albuquerque, N. M., applica-
tion above).
t BUFFALO, N. Y.-WGR Bcstg.
Corp. (WGR), VHF Ch. 2 (54-60 mc);
ERP 100 kw visual, 50 kw aural; an-
tenna height above average terrain
499 ft., above ground 551 ft. Esti-
mated construction cost $558,320, first
year operating cost $624,000, revenue
not estimated. Post Office address:
Rand Bldg., Buffalo. Studio and
transmitter location: Rand Bldg., 14
Lafayette Sq. Geographic coodinates:
42° 53' 12" N. Lat., 78° 52' 25" W.
Long. Transmitter GE, antenna GE.
Legal counsel Fisher, Wayland. Duvall
& Southmayd, Washington. Consult-
ing engineer George C. Davis, Wash-
ington. Principals include Chairman
of the Board Leo Fitzpatrick
(69.98%), President I. R. Louns-
berry (30%) and Secretary-Treas-
urer Norman E. Nobes (0.02%).
ELMIRA, N. Y. — Elmira Television,
UHF Ch. 18 (494-500 mc); ERP 58
kw visual, 29 kw aural; antenna
height above average terrain 848 ft.,
above ground 431 ft. Estimated con-
struction cost $241,380, first year op-
erating cost $200,000, revenue $275,-
000. Post Office address: c/o Sayles
& Evans, 415 E. Water St., Elmira.
Studio location: Mark Twain Hotel,
Elmira. Transmitter location : RFD
#1, Ashland, N. Y. Geographic co-
ordinates: 42° 01' 51" N. Lat., 76° 47'
10" W. Long. Transmitter DuMont,
antenna GE. Legal counsel Loucks,
Zias, Young & Jansky, Washington.
Consulting engineer Kear & Kennedy,
Washington. Principals include Part-
ners T. K. Cassel (50%) and John S.
Booth (50%). Mr. Cassel is president
and 99% owner of WDAD Indiana,
Pa., sole owner of WATS Sayre, Pa.,
25.87,- owner of WCHA Chambers-
burg, Pa. Mr. Booth is vice president-
general manager and 33% owner of
WCHA, 45% owner of a real estate
firm in Chambersburg and 45% owner
of a farm and real estate develop-
ment firm.
KINGSTON, N. Y. — Kingston Bcstg.
Corp. (WKNY), UHF Ch. 66 (782-788
mc); ERP 24.8 kw visual, 12.4 kw
aural; antenna height above average
terrain 250 ft., above ground 436 ft.
Estimated construction cost $171,-
825.39, first year operating cost $93,-
927.96, revenue $40,000. Post Office
address: 17 Dunbar St., Keene, N. H.
Studio location: Plainfield St., Kings-
ton, N. Y. Transmitter location:
Plainfield St., Kingston, N. Y. Geo-
graphic coordinates: 41° 56' 48" N.
Lat., 73° 59' 55" W. Long. Transmit-
ter RCA, antenna RCA. Legal coun-
sel Dow, Lohnes & Albertson, Wash-
ington. Consulting engineer Craven,
Lohnes & Culver, Washington. Prin-
cipals include President Joseph K.
Close (0.56%), Vice President and
General Manager Robert M. Peebles
(1.11%), Treasurer George W. Smith
(0.10%); WKNE Corp. (50.98%), Lu-
ette S. Close (7.94%), Lyman Spitzer
(5.52%), Mildred M. Smith (5.05%),
Arthur H. Wicks (5.52%). Figures
represent ownership after stock sub-
scriptions are issued. For ownership
of WKNE Corp., see Keene, N. H.
(WKNE) TV application, this issue.
t ASHEVILLE, N. C. — Skyway
Bcstg. Co. (WLOS-AM-FM), VHF Ch.
13 (210-216 mc); ERP 302 kw visual,
156 kw aural; antenna height above
average terrain 2,089 ft., above ground
380 ft. Estimated construction cost
$441,559, first year operating cost
$156,746, revenue $250,000. Post Of-
fice address: P. O. Box 2389, Battery
Park Hotel, Asheville, N. C. Studio
location to be determined. Transmit-
ter location: Top of Bear Mountain.
Geographic coordinates: 35° 27' 40"
N. Lat., 82° 21' 35" W. Long. Trans-
mitter Federal, antenna Federal. Stu-
dio equipment Federal. Legal counsel
Frank U. Fletcher, Washington. Con-
sulting engineer John Creutz, Wash-
ington. Principals include President
Charles M. Britt (12.21%), Vice Pres-
ident Charles B. Britt (13.87%), Sec-
retary Charles G. Lee Jr. (1.88%),
Assistant Secretary (Mrs.) Julia L.
Pfaff (0.08%), Assistant Treasurer
M. T. Karleskint (1.21%), Joe H. Britt
(16.84%) and Dr. G. Curtis Crump
(5.37%).
f CHARLOTTE, N. C— Radio Sta-
tion WSOC Inc. (WSOC), VHF Ch. 9
(186-192 mc); ERP 316 kw visual,
158 kw aural; antenna height above
average terrain 714.5 - ft., above
ground 719 ft. Estimated construc-
tion cost $575,000, first year operating
cost $834,000, revenue $1,278,000. Post
Office address: P. O. Box 2536, Char-
lotte. Studio location: 1925 N. Tryon
St., Charlotte. Transmitter location:
Same as studio. Geographic coordi-
nates: 35° 14' 34" N. Lat., 80° 49' 27"
W. Long. Transmitter RCA, antenna
RCA. Legal counsel Segal, Smith &
Hennessey, Washington. Consulting
engineer George C. Davis, Washing-
ton. Principals include President-
General Manager E. J. Gluck (0.72%),
Vice President E. E. Jones (31.432%),
Vice President Charles M. Marshall
(0.5%), Secretary-Treasurer R. S.
Morris (36.416%), Hunter Marshall
(16.332%), Mrs. Adelaide M. Marshall
(14.6%).
t CANTON, Ohio— The Brush-Moore
Newspapers Inc. (WHBC-AM-FM),
UHF Ch. 29 (560-566 mc ) ; ERP 107
kw visual, 53.5 kw aural; antenna
height above average terrain 256 ft.,
above ground 351 ft. Estimated con-
struction cost $245,000, first year op-
erating cost $110,000, revenue $80,000.
Post Office address: 500 Market Ave.,
South, Canton 2, Ohio. Studio loca-
tion: 550 Market Ave., South. Trans-
mitter location: 2nd Street and Cleve-
land Ave., N. W. Geographic coordi-
( Continued on page 66 )
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PERFECT BALANCE prevents mishap if the lock lever is
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position. Mechanism is enclosed, rustproof, needs no
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most efficient operation out of this tripod beauty.
Head illustrated
contains adjustable
camera tie-down screw for
locating center of gravity. This
feature is optional.
"BALANCED" TV TRIPOD mounted
3-wheel portable collapsible dolly.
Jf yOU WOrk With film. . . for Studio, News-
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Home Movies — it will pay you to get to
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MOVIOLA: Editing
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We Calibrate Censes Precision "tm
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any focal length. Our method is approved by Motion Picture Industry
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your lens "T" stop calibrated. Lenses coated for photography. Special TV coating. Rapid service.
BROADCASTING • Telecasting
June 30, 1952 • Page 65.
TV Applications Filed
(Continued from page 65)
nates: 40° 47' 59" N. Lat., 81° 22' 36"
W. Long. Transmitter DuMont, an-
tenna RCA. Legal counsel Dow,
Lohnes & Albertson, Washington.
Consulting engineer A. D. Ring & Co.,
Washington. Principals include Pres-
ident Roy D. Moore (9.15%), Vice
President Joseph K. Vodrey (7.4%),
Vice President Thomas S. Brush
(2.1%), Secretary-Treasurer William
H. Vodrey (8.18%), Assistant Secre-
tary William H. Vodrey Jr. (7.4%),
William T. Moore (7.11%) and Louise
Vodrey Boyd (7.4%).
ZANESVILLE, Ohio— Southeastern
Ohio TV System, UHF Ch. 50 (686-
692 mc); ERP 93.6 kw visual, 46.8 kw
aural; antenna height above average
terrain 533 ft., above ground 492 ft.
Estimated construction cost $259,-
994.65, first year operating cost $200,-
000, revenue not estimated. Post Of-
fice address: 48-52 N. Fifth St.,
Zanesville, Ohio. Studio location:
Downerd Ave. & Downerd Rd., Zanes-
ville. Transmitter location: Same as
studio. Geographic coordinates: 39°
55' 42" N, Lat., 81° 59' 06" W. Long.
Transmitter DuMont, antenna RCA.
Legal counsel Dow, Lohnes & Albert-
son, Washington. Consulting engineer
Craven, Lohnes & Culver, Washing-
ton. Principals include Manager and
General Partner Clay Littick (25%),
secretary-treasurer and 48.9% owner
of Zanesville Pub. Co., which owns
60% of Southeastern Ohio Bcstg. Co.,
licensee of WHIZ Zanesville; Gen-
eral Partners: Orville B. Littick
(25%), and 49.3% owner of Zanes-
ville Pub. Co.; Arthur S. Littick
(25%), and 1.8% interest in Zanes-
ville Pub. Co.; Ernest B. Graham
(15%), and owns 20% interest in
WHIZ licensee firm; Clarence A.
Graham (10%), and owns 20% of
WHIZ licensee firm.
McALESTER, Okla. — McAIester
Advertisement
Bcstg. Co. (KTMC), UHF Ch. 47 (668-
674 mc); ERP 113.04 kw visual, 56.8
kw aural; antenna height above av-
erage terrain 450 ft., above ground 322
ft. Estimated construction cost $142,-
853, first year operating cost $60,000,
revenue $84,000. Post Office address:
P. 0. Box 158, McAIester, Okla. Stu-
dio and transmitter location: 2 mi.
North of McAIester business district.
Geographic coordinates: 95° 44' 39"
N. Lat., 34° 56' 36" W. Long. Trans-
mitter DuMont, antenna RCA. Legal
counsel A. James Gordon, McAIester,
Okla. Consulting engineer Leonard R.
Lyon, Chickasha, Okla. Principals in-
clude President William E. Young
(5%), Vice President Elmer Hale Jr.
(3%), Treasurer C. L. Priddy (2%),
Secretary William J. Edwards (1%),
Manager James O. Wilson Jr. (5%),
William A. Cornish (20%), Clovis
Young (15%), Leo Goldberg (5%)
and M. M. Schene (5%).
t OKLAHOMA CITY, Okla.— Okla-
homa County Television & Bcstg. Co.,
UHF Ch. 25 (536-542 mc) ; ERP 17.26
kw visual, 8.65 kw aural; antenna
height above average terrain 500 ft.,
above ground 536 ft. Estimated con-
struction cost $142,264, first year oper-
ating cost $51,000, revenue $90,000.
Post Office address: KWCO Chickasha,
Okla. Studio and transmitter loca-
tion NW 63rd and North Harvey,
Oklahoma City. Geographic coordi-
nates: 35° 32' 24" N. Lat., 91° 31' 07"
W. Long. Transmitter RCA, antenna
RCA. Consulting engineer Leonard R.
Lyon, Chickasha, Okla. Principals in-
clude Equal Partners Philip D. Jack-
son and Clarence E. Wilson, each 50%
owner of KWCO Chickasha, Okla. Mr.
Wilson is owner of KPUY Pullallup,
Wash.
f PORTLAND, Ore. — KOIN Inc.
(KOIN), VHF Ch. 6 (82-88 mc); ERP
100 kw visual, 50 kw aural; antenna
height above average terrain 1,146
ft., above ground 594 ft. Estimated
construction cost $666,315.73, first
year operating cost $480,000, revenue
$510,000. Post Office address: New
Heathman Hotel Bldg. Studio loca-
tion: 1402 SW 2d Ave. Transmitter
location: Barnes Rd., West of Port-
land City Limits. Geographic coordi-
nates: 45° 30' 58" N. Lat., 122° 43' 59"
W. Long. Transmitter GE, antenna
GE. Legal counsel Dow, Lohnes &
Albertson, Washington. Consulting
engineer E. C. Page Consulting Radio
Engineers, Washington. Principals
include President Marshall Field
(.1%); Vice President C. Howard
Lane (.1%); Secretary-Treasurer Carl
J. Weitzel (.1%); Vice President
Harry H. Buckendahl (.1%), and Vice
President Arthur R. Kirkham (.0%).
Field Enterprises Inc., Chicago, owns
99.4% of stock.
N. of LEBANON, Pa.— Steitz News-
papers, Inc., UHF Ch. 14 (476-482
mc); ERP 19.25 kw visual, 10.7 kw
aural; antenna height above aver-
age terrain 417 ft., above ground 353
ft. Estimated construction cost $212,-
600, first year operating cost $104,-
000, revenue $112,000. Post Office ad-
dress: 24-26 South Eighth St., Leba-
non. Studio and transmitter location:
Road No. T-487, N. of Lebanon, Pa.
Geographic coordinates: 76° 25' 42"
N. Lat., 40° 22' 13" W. Long. Trans-
mitter DuMont, antenna RCA. Legal
counsel Dow, Lohnes & Albertson,
Washington. Consulting engineer
George C. Davis, Washington. Prin-
cipals include President Adam S. Wil-
der, Secretary John Schropp, Treas-
urer Joseph Sansone. Lebanon News
Publishing Co. sole stockholder.
f PHILADELPHIA, Pa.— Daily News
TV Co. (WIBG), UHF Ch. 23 (524-530
mc); ERP 1,000 kw visual, 500 kw
aural; antenna height above average
terrain 620 ft., above ground 528 ft.
Estimated construction cost $640,815,
first year operating cost $600,000,
revenue $500,000. Post Office address:
1425 Walnut St., Philadelphia. Studio
location: 13th and Market Sts., Phil-
adelphia. Transmitter location: Ver-
non Rd. and Cheltenham Ave., Phil-
adelphia. Geographic coordinates:
40° 04' 42" N. Lat., 75° 09' 46" W.
Long. Transmitter DuMont, antenna
GE. Legal counsel Roberts & Mc-
Innis, Washington. Consulting engi-
neer: Craven, Lohnes & Culver, Wash-
ington. Principals include Seaboard
Radio Bcstg. Corp. (84%), Philadel-
phia Daily News Inc. (10%), Presi-
dent Paul F. Harron, First Vice Pres-
ident Joseph Lang, Second Vice Pres-
ident Lemuel Schofield (3%), Secre-
tary-Treasurer Katharine A. Harron.
t PHILADELPHIA, Pa. — Westing-
house Radio Stations Inc. (KYW-AM-
FM), VHF Ch. 17 (488-494 mc) ; ERP
200 kw visual, 100 kw aural; antenna
height above average terrain 536 ft.,
above ground 622 ft. Estimated con-
struction cost $440,000, first year op-
erating cost $1,117,000, revenue $279,-
000. Post Office address: 1625 K St.,
NW, Washington 6, D. C. Studio lo-
cation: 1619 Walnut St. Transmitter
location: 17th and Sansom Streets.
Geographic coordinates: 39° 57' 04"
N. Lat., 75° 10' 00" W. Long. Trans-
mitter RCA, antenna RCA. Principals
include Chairman of the Board G. A.
Price and Vice President J. E. Bau-
dino. Applicant also is licensee of
WBZ-AM-FM Boston, WBZA-AM-FM
Springfield, Mass., KDKA-AM-FM
Pittsburgh, WOWO-AM-FM Fort
Wayne, Ind., and KEX-AM-FM Port-
land, Ore. Westinghouse Radio Sta-
tions Inc. is wholly-owned subsidiary
of Westinghouse Electric Corp., Pitts-
burgh.
t READING, Pa. — Eastern Radio
Corp. (WHUM), UHF Ch. 55 (716-722
mc) ; ERP 261 kw visual, 135 kw aural;
antenna height above average terrain
1,784 ft., above ground 1,036 ft. Esti-
mated construction cost $614,339, first
year operating cost $570,000, revenue
$630,000. Post Office address: Berk-
shire Hotel, Reading. Studio location:
Berkshire Hotel, 5th and Washington
Streets, Reading. Transmitter loca-
tion: 2.8 mi. S..S.W. of Summit Sta-
tion, Berks County, Pa. Geographic
coordinates: 40° 31' 34" N. Lat., 76°
13' 43" W. Long. Transmitter GE,
antenna GE. Legal counsel Arnold,
Fortas & Porter, Washington. Con-
sulting engineer A. Earl Cullum Jr.,
Dallas. Principals include President
Humboldt J. Greig (32%), Vice Pres-
ident Richard G. Fichthorn (2% ), Sec-
retary Paul A. Flickinger (2%), Treas-
urer Jessie P. Greig (24%), Arthur
W. Hein (10.8%) and Max O'Rell
Truitt (8%).
COLUMBIA, S. C— Radio Columbia
(WCOS), UHF Ch. 25 (536-542 mc) ;
ERP 90 kw visual, 45 kw aural; an-
tenna height above average terrain
649 ft., above ground 548 ft. Estimat-
ed construction cost $247,117, first
year operating cost $244,630, revenue
$355,476. Post Office address: Cornell
Arms Bldg., Columbia. Studio and
transmitter location: Two Notch Road
and Wisteria St. Geographic coordi-
nates: 34° 03' 22" N. Lat., 80° 58' 52"
(Continued on page 68)
What is the Future of TV
and Moving Pictures?
Spyros P. Skouras, president of Twentieth Century-
Fox Film Corporation, gave the answer to stockhold-
ers.
In the lower right hand
corner of page eleven, Printers'
Ink of June 6th, is a news item
that every TV official and TV
salesman should read and
ponder. To save you the time
of looking it up in your file,
here it is:
Said Mr. Skouras, at the an-
nual meeting of his stockhold-
ers, "In my opinion, the future
of both television and motion
pictures will see the merging of
these two mediums, to their
mutual benefit. The success of
home television will depend,
substantially on film entertain-
ment— not the same as shown
in the theatres, but, neverthe-
less, programs on film. The
theatre, in turn, will be bene-
fited by the introduction of the
new large - screen television
which, in my opinion, will be
the greatest boon to theatre at-
tendance in its history."
Thousands of our readers,
buyers of advertising, most cer-
tainly read this tight, clear-cut
statement made by one of the
greatest authorities in the field
of entertainment.
As new TV stations are
opened, the fight for more local,
regional and chain business will
be intensified. Now, today, is
the time for any TV sales staff
Bob Kenyon
to start laying
the foundation
for future busi-
ness. Of our 23,-
309 subscribers,
more than two-
thirds are buy-
ers of advertis-
ing: sales man-
agers, advertis-
ing managers, time buyers, top
management, plus thousands of
agency people who execute the
orders of their clients.
Only in Printers' Ink, "The
Voice of Authority" in the world
of advertising for 64 years, will
you find so many prospects for
your station. Week after week,
our editors report the happen-
ings in the world of distribution,
and tell buyers of advertising of
the important changes that lie
ahead.
Now, today, is the time to
start your regular schedule in
Printers' Ink. Tell buyers of
advertising what your station
can do to aid in winning new
customers.
We would like to explain how
Printers' Ink may help you.
When may we see you?
ROBERT E. KENYON, JR.
Advertising Director
Printers* Ink
-
205/ East 42nd Street, New York 17, H. Y.
Chicago • Pasadena * Atlanta • Boston • London
Page 66 • June 30, 1952
BROADCASTING • Telecasting
OLYMPIC SHOW
Nets $1 Million in 14V2 Hours
BING CROSBY, Bob Hope, Dorothy
Lamour and 250 other entertainers
teamed up to raise more than a
million dollars in pledges for the
U. S. Olympic Games fund in a 14%
hour telethon over the CBS-TV and
NBC-TV networks early last week.
The show began on Saturday,
June 21 at 11 p.m. EDT and finished
Sunday, June 22 at 1:30 p.m. EDT.
Total amount pledged was $1,000,-
020 with Los Angeles contributing
$309,265 and New York $279,579.
Detroit was said to have placed
third with WJBK-TV reporting
$89,156 in addition to pledges re-
ceived by WWJ-TV, which carried
parts. The program was carried
over 68 CBS and NBC television
stations in 48 cities.
A sidelight was the TV debut of
three radio personalities: Bing
Crosby reportedly has been meet-
ing with the D'Arcy Adv. Co.,
which represents Coca-Cola; Phil
Harris lately signed an exclusive
radio-TV contract with NBC and
Louella Parsons, whose TV pilot
film is being considered by Lustre-
Creme for a CBS-TV series.
The coast-to-coast fund-raising
program was the first such telethon
to originate from the West Coast
and the first to be carried on two
networks. It was produced by Ed
Sobol and Albert Capstaff while
Warren Jacober was producer-di-
rector of the New York operation.
Norman Blackburn and Jack Hope
were in charge of talent production.
TV PRODUCER GROUP
Snader Named President
LOUIS D. SNADER, president of
Snader Telescriptions Corp., has
been re-elected president of Na-
tional Society of Television Pro-
ducers, Hollywood, for a two-year
term.
David Chudnow, president of
Rosamund Productions, was named
vice president for a one-year term
and Maleese Black, independent
producer, was elected treasurer for
a two-year period. Gladys Ru-
bens, head of Rubens Productions,
has one more year to serve as
secretary.
New beard of directors are Max Gil-
ford, president of Pegasus Productions
Inc.; Bob Clampett, producer-packager
of KTLA (TV) Hollywood Time for
Beany, and Jack Voglin, president of
Voglin Corp. The other board members
are Tom Armistead, Murray Lerner,
Syd Cassyd, all independent producers,
and Mike Stokey, producer-packager of
NBC-TV Pantomime Quiz-.
film report
Sales . . .
Colgate - Palmolive - Peet Co.,
through Sherman & Marquette Inc.,
New York, has contracted for a 39
half-hour TV film series of Mr. and
Mrs. North to be made by Federal
Television Corp., Beverly Hills.
Starting July 21, the first 20 films
are to be completed by Oct. 25. Bar-
bara Britton and Richard Denning
will enact the title roles with Ralph
Murphy set as the director. John
Loveton, owner-producer of the
CBS Radio version, will produce.
Federal Television Corp., owned
jointly by William Collier Jr., Harry
Joe Brown and Randolph Scott, will
headquarter at Goldwyn Studios.
Jerry Fairbanks Productions,
Hollywood, is preparing The Magic
Wheel, a half-hour TV film com-
mercial for the National Cash Reg-
ister Co. The script by Leo Rosen-
crans shows the relationship be-
tween big business and the Ameri-
can way of life.
Pacific Telephone & Telegraph Co.,
San Francisco, through BBDO,
that city, has contracted for 30 20-
second and three 60-second TV film
commercials to be produced by
Jack Denove Productions, Holly-
wood.
Cascade Pictures of Calif. Inc.,
Culver City, is making three 60-
second live action TV film commer-
cials for Toni Co., Chicago (hair
preparations). Agency is Foote,
Cone & Belding Inc., that city.
Production . . .
J. G. Stevens Television Produc-
tions, Hollywood, has completed the
first film in quarter-hour TV series,
/ Cook for a Star. Highlighting
Hollywood names through the eyes
of their cooks, each program also
will feature star's home, family
and favorite foods. Narrated by
Reba and Bonnie Churchill, syndi-
cated columnists, the pilot film is
built around Pat O'Brien's home,
family and cook.
* * *
Pivar Productions, Culver City,
Calif., headed by Ben Pivar, pro-
duction executive at Universal-In-
ternational, plans a half-hour TV
film series to be called Bureau of
Missing Persons. Starting in mid-
July, the programs will be based
RANGERTONE
ECST FOR iv F:LMS
News Reel Company
1733 Sansom Street
Philadelphia, Penn.
SYNC-SOUND
RANGERTONE
on factual cases with the camera
crew shooting at the actual scenes
of the happenings. Arthur Hilton
will direct.
Film People . . .
Argyle Nelson, production execu-
tive at RKO Radio Pictures, joins
Desilu Productions, Hollywood, as
general manager in charge of pro-
duction. He succeeds Al Simon,
named production manager on
CBS-TV George Burns and Grade
Allen show.
Lou Victor, who operates his own
Hollywood advertising agency, has
joined Wilshire Television Produc-
tions Inc. as second vice-president
in charge of the commercial divi-
sion, to be known as Televictor
Unit.
Gene Fowler, Hollywood writer, is
in New York for conferences per-
taining to distribution of the
George M. Cohan story and music
properties, developed by him and
Gene Towne as a TV package. Pre-
production has started on the
team's original TV film series, The
Unsinkable Mr. Ruddigore and The
Looking Glass Kid.
Miscellany . . .
Interstate Television Corp., Holly-
wood, subsidiary of Monogram Pic-
tures, which holds an option on
half-hour TV films made by Na-
tional Repertory Theatre Inc., that
city, has selected "The Victim" for
inclusion in Ethel Barrymore The-
atre TV film series. Arthur Ken-
nedy and Edward Arnold are co-
starred. Through a deal recently
concluded by National Repertory
Theater and William Morris
Agency, Beverly Hills, the agency
acquires national sales rights to
future films.
Lew Kerner, executive in charge of
production for Motion Pictures for
Television, Hollywood, has acquired
the personal rights to over 22,000
short stories and articles published
in Liberty magazine from 1924-50
through Network Story Sales Inc.,
New York. Disposal or adaptation
of the properties to TV or feature
films has not been determined by
Mr. Kerner.
Guild Films Co., Hollywood, headed
by Reub Kaufman, will handle the
national distribution of a half-
hour TV film series, The Guild
Theatre, produced by Telepictures
Corp., Beverly Hills. The programs,
13 of which have been completed,
are dramas of suspense and action,
featuring Richards Travis, Ann
Savage, Edward Brophy, Iris Ad-
rian and others.
SAN dIEGO'S
1?t and Only
TELEVISION STATION
CALIFORNIA'S
THIRD MARKET
The
San Diego
Area . . .
an important
center of . . .
Arms Production,
. . . Military
Activities
and one of the
MOST
EXPANDING
MARKETS
in the nation.
Wise Buyers
BUV~
BROADCASTING • Telecasting
KFMB-TV
C h a n n e I - 8
KFMB- AM
5 50 - K. C.
John A. Kennedy, owner
Howard L. Chernoff, Gen. Mgi
June 30, 1952 • Page 67
TV Applications Filed
(Continued from page 66)
W. Long. Transmitter DuMont, an-
tenna RCA. Legal counsel Pierson &
Ball, Washington. Consulting engi-
neer George C. Davis, Washington.
Principals include President Charles
W. Pittman (71%), Executive Vice
President James W. Hicks, Vice Pres-
ident H. W. Pittman (29%) and Sec-
retary-Treasurer Margaret B. Pitt-
man.
t GREENVILLE, S. C— The Green-
ville News-Piedmont Co. (WFBC-AM-
FM), VHP Ch. 4 (66-72 mc); ERP 100
kw visual, 50 kw aural; antenna
height above average terrain 1,406 ft.,
above ground 683 ft. Estimated con-
struction cost $696,179, first year op-
erating cost $475,000, revenue $525,-
000. Post Office address: News Bldg.,
Greenville, S. C. Studio location to
be determined. Transmitter location:
Paris Mountain. Geographic coordi-
nates: 34° 55' 41" N. Lat., 82° 24' 22"
W. Long. Transmitter RCA, antenna
RCA. Legal counsel Dow, Lohnes &
Albertson, Washington. Consulting
engineer A. D. Ring & Co., Washing-
ton. Principals include President
Roger C. Peace, Vice President Char-
lie Peace, Secretary B. H. Peace Jr.
and Treasurer J. Kelly Sisk. Laura
C. Peace, Roger C. Peace and Charlie
Peace, trustees of estate of B. H.
Peace, control 83.9% of stock.
CHATTANOOGA, Tenn.— Mountain
City Television, Inc. (WAPO) VHF
Ch. 3 (60-66 mc) ; ERP 16.4 kw visual,
8.2 kw aural; antenna height above
average terrain 1131 ft., above ground
300 ft. Estimated construction cost
$381,962.58, first year operating cost
$290,000, revenue $290,000. Post Office
address: c/o Read House, Chattanooga,
Tenn. Studio location McCallie &
Lindsey Sts. Transmitter location
Fairmount Road near State Highway
8, Near Chattanooga. Geographic co-
ordinates 35° 09' 39" N. Lat., 85° 18'
53" W. Long. Transmitter DuMont, an-
tenn RCA. Legal counsel Fisher, Way-
land, Duvall & Southmayd, Washing-
ton. Consulting engineer George E.
THE VOTES ARE COUNTED
-it's
a LANDSLIDE
for WOC-TV
Programs
Voting Place — "Tele-Views," TV
fan magazine for the Quint-City
area. . . .
Contest — "Tele-Views" readers
vote on popularity of locally pro-
duced TV programs. . . .
Prizes — Bronze plaques to four
programs winning most votes.
Results— THREE (left) OF THE
FOUR PLAQUES NOW IN WOC-
TV TROPHY ROOM. . . .
But more than that — of the 15
local programs voted "most pop-
ular," 12 were WOC-TV produc-
tions. . . .
LET THE NEAREST F & P MAN
TELL YOU HOW TO GET YOUR
PRODUCT OR SERVICES ON THE
SALES-WINNING BALLOT IN THE
QUINT-CITY AREA. . . .
OR WRITE US, DIRECT
FREE & PETERS, INC.
Exclusive National Representatives
The Quint-City Station
COL. B. J. PALMER, President
ERNEST C. SANDERS,
Resident Manager
WOC-TV
Channel 5
Fourth Most Popular
"Play or Pay"
Davenport, Iowa
Gautney, Washington. Principals in-
clude Pres. Ramon G. Patterson
(50%), Treas. Will Cummings (50%),
Vice Pres. Helen H. Patterson, Secty.
W. Tillman Grant.
CHATTANOOGA, Tenn.— Southern
Television Inc., VHP Ch. 12 (204-210
mc); ERP 63.54 kw visual, 31.77 kw
aural; antenna height above average
terrain 831 ft., above ground 187 ft.
Estimated construction cost $449,409,
first year operating cost $350,000,
revenue $375,000. Post Office address:
509 Cherry St., Chattanooga. Studio
location: 1103 Hixon Pike. Trans-
mitter location: East Brow Road.
Geographic coordinates: 35° 09' 47"
N. Lat., 85° 18' 00" W. Long. Trans-
mitter RCA, antenna RCA. Legal
counsel Cohn & Marks, Washington.
Consulting engineer Kear & Kennedy,
Washington. Principals include Pres-
ident Moses Lebovitz (37.5%), presi-
dent of Independent Theatres Inc.;
Vice President Z. Carrter Patten
(12.5%), manager of property includ-
ing Hotel Key Bldg.; Secretary-Treas-
urer J. H. Hardy, CPA; Joel W. Solo-
mon (12.5%), secretary-treasurer of
Independent Theatres Inc.; Felix
Diamond (12.5%), insurance agent;
Manual Ross (12.5%), Chattanooga
Rock Products; William C. Hudlow
Jr. (12.5%), Arrow Transfer & Stor-
age Co.
JACKSON, Tenn.— The Sun Pub-
lishing Co. (WTJS-AM-FM), VHF Ch.
9 (186-192 mc); ERP 19.2 kw visual,
9.6 kw aural; antenna height above
average terrain 634 ft., above ground
564 ft. Estimated construction cost
$195,925, first year operating cost $93,-
300, revenue $100,000. Post Office ad-
dress: 104-106 West Baltimore St.,
Jackson. Studio and transmitter loca-
tion on West side of Highway 45, 2.2
mi. NW of Jackson. Geographic coor-
dinates: 35° 38' 46" N. Lat., 88° 49' 57"
W. Long. Transmitter RCA, antenna
RCA. Legal counsel Dow, Lohnes &
Albertson, Washington. Consulting
engineer Lynne C. Smeby, Washington.
Principals include President (Mrs.)
Sally Person Pigfird (57.5%), Chair-
man of the Board W. A. Caldwell
(1%), Vice President and General
Manager Albert A. Stone (10%),
Executive Vice President Harris Brown
(14%) and Dr. J. L. Cook (5%).
KNOXVILLE, Tenn. — Mountcastle
Bcstg. Co. Inc. (WROL-AM-FM) VHF
Ch. 6 (82-88 mc) ; ERP 100 kw visual,
50 kw aural; antenna height above
average terrain 930 ft., above ground
585 ft. Estimated construction cost
$559,250, first year operating cost
$274,718, revenue $335,000. Post Office
address: 612 Gay St. SW., Knoxville,
Tenn. Studio location 612 Gay St. SW.
Transmitter location Sharps Ridge
Memorial Road 0.9 mi. West of High-
way 33. Geographic coordinates 36°
00' 13" N. Lat., 83° 56' 35" W. Long.
Transmitter RCA, antenna RCA. Legal
counsel Fisher, Wayland, Duvall &
Southmayd, Washington. Consulting
engineer Gillett & Bergquist, Washing-
ton. Principals include President Paul
Mountcastle (100%), Vice President
and General Manager W. H. Line-
baugh, Secretary John A. Ayres,
Treasurer Paul Mountcastle Jr.
t KNOXVILLE, Tenn. — Scripps-
Howard Radio Inc. (WNOX), VHF Ch.
10 (192-198 mc); ERP 316 kw visual,
158 kw aural; antenna height above
average terrain 958 ft., above ground
620 ft. Estimated construction cost
$546,693, first year operating cost
$441,480, revenue $418,600. Post Office
address: 110 South Gay St., Knoxville.
Studio location: 110 South Gay St.
Transmitter location: Top of Sharp
Ridge. Geographic coordinates: 35°
59' 57" N. Lat., 83° 56' 59" W. Long.
Transmitter GE, antenna GE. Legal
counsel Segal, Smith & Hennessey,
Washington. Consulting engineer
J. B. Epperson, Cleveland 14, Ohio.
Principals include Chairman of the
Board Karl A. Bickel, President Jack
R. Howard, Vice President R. B. Wes-
tergaard, Vice President J. C. Hanra-
han and Vice President M. C. Watters.
Voting rights to 100% of stock are
held by The E. W. Scripps Co., Cleve-
land.
t AMARILLO, Tex.— Plains Radio
Bcstg. Co. (KGNC), VHF Ch. 4 (66-
72 mc); ERP 100 kw visual, 50 kw
aural; antenna height above average
terrain 767 ft., above ground 750 ft.
Estimated construction cost $700,000,
first year operating cost $314,652, rev-
enue $273,239. Post Office address:
8th and Harrison St., Amarillo. Studio
location: 2000 N. Polk. Transmitter
location: 4.5 mi. North of Amarillo
city limits. Geographic coordinates:
35° 18' 52" N. Lat., 101° 50' 47" W.
Long. Transmitter RCA, antenna
RCA. Legal counsel Dow, Lohnes &
Albertson, Washington. Consulting
engineer A. Earl Cullum Jr., Dallas.
Principals include President B. E.
Walker, Vice President Parker F.
Prouty and Secretary-Treasurer Tom
Kritser. Globe News Publishing Co.
holds 81% of stock, which is voted by
Gene A. Howe (see story, page 38);
remaining 19% of stock held by Globe
News Employes Pool.
t AUSTIN, Tex.— Capital City Tele-
vision Co., UHF Ch. 18 (494-500 mc);
ERP 216.5 kw visual, 108.5 kw aural;
antenna height above average terrain
328 ft., above ground 472 ft. Esti
mated construction cost $405,500, first
year operating cost $368,600, revenue
$250,000. Post Office address: Enfield
Apartments, Enfield Road, Austin,
Tex. Studio and transmitter location:
Capital National Bank Bldg., 120 W.
7th St. Geographic coordinates: 30°
16' 10" N. Lat., 97° 44' 35" W. Long.
Transmitter RCA, antenna RCA. Legal
counsel Ross K. Prescott, Dallas.
Consulting engineer Guy C. Hutche-
son, Arlington, Tex. Sole owner of
Capital City Television Co. is Charles
Henry Coffield, independent Texas oil
operator and son of H. H. Coffield,
who owns % partnership interest in
firms which are applicants for TV
stations in New Orleans, Corpus
Christi, Dallas and Houston.
t CORPUS CHRISTI, Tex.— Corpus
Christi Television Co., VHF Ch. 10
(192-198 mc); ERP 251 kw visual,
134 kw aural; antenna height above
average terrain 393 ft., above ground
410 ft. Estimated construction cost
$434,000, first year operating cost
$374,000, revenue $370,000. Post Of-
fice address: 14th Floor, Magnolia
Bldg., Dallas, Tex. Studio and trans-
mitter location: Driscoll Hotel, N.
CBC-TV Trial Program
FIRST trial television programs
from CBC-TV Montreal are to be-
gin July 25, with telecasts of Inter-
national Baseball League games
from Montreal. Announcement
was made last week by Aurele Se-
guin, TV director at CBC Montreal.
Additionally, programs in drama,
comedy, variety, music and docu-
mentary will be telecast during an
experimental period.
Page 68 • June 30, 1952
BROADCASTING • Telecasting
Broadway and Antelope St. Geo-
graphic coordinates: 27° 47' 47.5" N.
Lat., 97° 23' 48" W. Long. Transmit-
ter GE, antenna GE. Legal counsel
Ross K. Prescott, Dallas, Tex. Con-
sulting engineer Guy C. Hutcheson,
Arlington, Tex, Principals include
R. L. Wheelock, W. L. Pickens and
H. H. Coffield, each Vz partner and
each independent Texas oil operator.
Same partners at one time each owned
% of KPHO-TV Phoenix, Ariz., and
each had part interest in KEYL (TV)
San Antonio, Tex., aggregate of which
constituted control of KEYL (TV).
Same group also is applying for TV
stations in New Orleans, La., Dallas
and Houston, Tex.
t DALLAS, Tex. — UHF Television
Co., UHF Ch. 23 (524-530 mc); ERP
222 kw visual, 116 kw aural; antenna
height above average terrain 515 ft.,
above ground 577 ft. Estimated con-
struction cost $424,500, first year op-
erating cost $381,000, revenue $240,-
; 000. Post Office address: 14th Floor,
Magnolia Bldg., Dallas. Studio and
'transmitter location: Cliff Towers
Hotel, Zanus Blvd. and Colorado St.
Geographic coordinates: 34° 45' 29"
|N. Lat., 96° 49' 03" W. Long. Trans-
mitter GE, antenna GE. Legal coun-
sel Ross K. Prescott, Dallas, Tex.
Consulting engineer Guy C. Hutche-
j son, Arlington, Tex. Principals in-
clude R. L. Wheelock, W. L. Pickens
[•'and H. H. Coffield, each V3 partner
and each independent Texas oil oper-
> ator. Same partners at one time each
owned % of KPHO-TV Phoenix, Ariz.,
and each had part interest in KEYL
(TV) San Antonio, Tex., aggregate of
which constituted control of KEYL
(TV). Same group also is applying
for TV stations in New Orleans, La.,
Corpus Christi and Houston, Tex.
t EL PASO, Tex.— Roderick Bcstg.
Corp. (KROD), VHF Ch. 4 (66-72
mc); ERP 56.3 kw visual, 28.1 kw
; aural; antenna height above average
terrain 1,052 ft., above ground 285 ft.
Estimated construction cost $336,400,
: first year operating cost $132,000, rev-
enue $120,000. Post Office address:
[Wyoming and Walnut Streets, El
Paso. Studio location: 2201 Wyoming
St. Transmitter location: Top of Mt.
j Franklin. Geographic coordinates:
[31° 47' 29" N. Lat., 106° 28' 49" W.
Long. Transmitter RCA, antenna
[RCA. Legal counsel Segal, Smith &
Hennessey, Washington. Consulting
engineer Edward P. Talbott, El Paso.
Principals include Chairman of the
Board Dorrance D. Roderick (78%),
. owner of 76% interest in El Paso
Times, 53% owner of Southwest Net-
work Inc. (radio time selling), and
;until June 1951 64% owner of KOSA
'Odessa, Tex., and until June 1951
[J owner of KSIL Silver City, N. M.;
President Val Lawrence (10.1%), 52%
owner of KAVE Carlsbad, N. M.; Vice
President Bruce Barnard Jr. (2.5%),
Secretary Kelton B. Clark (3.4%) and
Treasurer Dorrance D. Roderick Jr.
(3.3%).
HARLINGEN, Tex. — Rio Grande
Television Corp. (KGBS) VHF Ch. 4
(66-72 mc); ERP 100 kw visual, 50
I kw aural; antenna height above aver-
age terrain 600 ft., above ground 634
ft. Estimated construction cost $240,-
303, first year operating cost $180,000,
revenue $240,303. Post Office address:
P. O. Box 711, Harlingen, Tex. Studio
location Harlingen, Tex. Transmitter
location La Feria, Tex. Geographic co-
ordinates 26° 09' 31" N. Lat., 97° 49'
45" W. Long. Transmitter DuMont, an-
tenna RCA. Legal counsel Loucks, Zias,
Young & Jansky, Washington. Consult-
ing engineer A. D. Ring & Co., Wash-
ington. Principals include Pres. Mc-
Henry Tichenor (50%), Vice-Pres.
J. C. Looney (40%), Secy.-Treas.
Troy R. McDaniel (10%).
t HOUSTON, Tex. — UHF Television
Co., UHF Ch. 23 (524-530 mc); ERP
176 kw visual, 88 kw aural; antenna
height above average terrain 510 ft.,
above ground 540 ft. Estimated con-
struction cost $430,000, first year op-
erating cost $376,000, revenue $300,-
000. Post Office address: 14th Floor,
Magnolia Bldg., Dallas, Tex. Studio
and transmitter location: 4600 Cal-
houn Road, Houston. Geographic co-
ordinates: 29° 43' 27.2" N. Lat., 95°
20' 13.9" W. Long. Transmitter RCA,
antenna RCA. Legal counsel Ross K.
Prescott, Dallas. Consulting engineer
Guy C. Hutcheson, Arlington, Tex.
Principals include R. L. Wheelock,
W. L. Pickens and H. H. Coffield, each
Vz partner and each independent
Texas oil operator. Same partners at
one time each owned V± of KPHO-TV
Phoenix, Ariz., and each had part in-
terest in KEYL (TV) San Antonio,
Tex., aggregate of which constituted
control of KEYL (TV). Same group
also is applying for TV stations in
New Orleans, La., Corpus Christi and
Dallas, Tex.
t LONGVIEW, Tex. — East Texas
Television Co., UHF Ch. 32 (578-584
mc); ERP 20 kw visual, 12 kw aural;
antenna height above average terrain
287 ft., above ground 340 ft. Esti-
mated construction cost $178,873, first
year operating cost $163,500, revenue
$180,000. Post Office address: Route
3, Longview, Tex. Studio location:
6 mi. SW of Longview on State High-
way 26. Transmitter location: Same
as studio. Geographic coordinates:
32° 26' 37" N. Lat., 94° 49' 5.5" W.
Long. Transmitter GE, antenna RCA.
Legal counsel: Ross K. Prescott, Dal-
las, Tex. Consulting engineer: Guy
C. Hutcheson, Arlington, Tex. Prin-
cipals include Arlington James Henry
(sole owner), owner of Henry's ap-
pliance store.
t WICHITA FALLS, Tex.— Wichtex
Radio & Television Co. (KFDX), VHF
Ch. 3 (60-66 mc); ERP 58 kw visual,
29 kw aural; antenna height above
average terrain 510 ft., above ground
549.5 ft. Estimated construction cost
$308,493, first year operating cost
$120,000, revenue $150,000. Post Office
address: 801 Scott St., City National
Bank Bldg., Wichita Falls. Studio
and transmitter location: State Route
30 and Old Seymour Road. Geographic
coordinates: 33° 53' 22" N. Lat., 98°
33' 26" W. Long. Transmitter RCA,
antenna RCA. Legal counsel Abe Her-
man, Fort Worth, Tex. Consulting
engineer George C. Davis, Washing-
ton. Principals include President
Darrold A. Cannan (52.95%), Vice
President W. P. Hood (3.33%), Vice
President Howard H. Fry (6%), Sec-
retary-Treasurer M. Kuhfuss (2.33%),
Darrold A. Cannan Jr. (12%), John
Adams (3.67%), Mott Johnson (3.33%)
and John White (1.67%).
HARRISONBURG, Va. — Shenan-
doah Valley Bcstg. Corp. (WSVA),
VHF Ch. 3 (60-66 mc); ERP 12.74 kw
visual, 6.37 kw aural; antenna height
above average terrain 1,838 ft., above
ground 170 ft. Estimated construc-
tion cost $152,952.18, first year oper-
ating cost $179,853.76, revenue $193,-
890.24. Post Office address: Rawley
Pike, Harrisonburg, Va. Studio loca-
(Continued on page 85)
Why is every major
network timing the
Presidential Conventions
with SELF
WINDING
CLOCKS?
Style 37-15" SS.
Sweep Seconds; Self Winding
Yes, all the major radio and television networks (and most
independents) covering the Republican and Democratic
Conventions in Chicago for nation-wide audiences are rely-
ing on Self Winding Clocks for the timing and synchroni-
zation of their programs. This also holds true for other
regularly scheduled local and national programs.
Here's WHY -
Can be automatically synchronized on the hour*
Unaffected by AC power failures (self-powered)
^ Install anywhere (AC power line not required)
^ One clock or a complete synchronized clock system
You, too, can have dependable, exact time-keeping for your
local and national broadcasts. Send the coupon today for
full particulars and free estimate on recommended installa-
tion to meet your requirements.
*U. S. Naval Observatory Time
SELF WINDING CLOCK COMPANY, INC.
Manufacturers of Standard and Specially Designed Clocks
and Clock Systems for more than 65 Years
207 WILLOUGHBY AVENUE 1 • BROOKLYN 5, NEW YORK
SELF WINDING CLOCK CO., INC.
207 Willoughby Ave., Brooklyn 5, N. Y.
Please send me complete information.
Company.
Street
City.
ROADCASTING • Telecasting
June 30, 1952 • Page 69
DETROIT CONTEST
Brings 126,423 Entries
UNITED Detroit Radio Committee
last week announced the winners
of its "I Like Radio Because" con-
test, which drew 126,423 entries.
Seven stations used a saturation
schedule of chainbreaks and minute
announcements for the contest pe-
riod May 19-27. Participating sta-
tions were identified as WEXL
WJBK WJR WKMH WWJ WXYZ
Detroit and CKLW "Windsor.
Twenty winners were announced
on a special broadcast June 11,
carried by all seven stations.
Grand Prize winner was Mrs.
Marie Crowley of Detroit, who
received a new Packard donated by
the Packard Dealers Assn. of Met-
ropolitan Detroit plus other gifts.
Contest judges were Louis Mir-
iani, president of Detroit's City
Council and acting mayor ; Norman
Glenn, editor of Sponsor magazine,
and Winfield R. Levi, sales man-
ager, Broadcasting • Telecasting.
An informal cocktail party and
dinner were held in the Statler
Hotel to celebrate the contest's
successful completion. Among those
present were:
J. E. Campeau, president, and E. Wil-
son Wardell, sales manager, CKLW;
Gordon Sparks, president, and Ernie
Holder, sales manager, WEXL; Gayle
Grubb, manager, and Pat Mclnnis, pro-
motion director, WJBK; Worth Kram-
er, vice president-manager, and Jim
Quello, promotion manager, WJR; Ed-
win Wheeler, general manager, and
James Eberle, sales manager, WWJ,
and James Riddell, president, and Hal
Neal, assistant sales manager, WXYZ.
Fred Knorr, president, and George
Millar, sales manager, WKMH, seventh
participating station, were unable to
attend.
On the job!
Our volunteer speakers are
saving thousands of lives to-
day ... in factories and offices,
at neighborhood centers and
at organization meetings all
over this land . . . showing peo-
ple what they can do to pro-
tect themselves and their fam-
ilies against death from cancer.
For information just telephone
the American Cancer Society
or address a letter to "Cancer,"
care of your local Post Office.
American Cancer Society
Page 70 • June 30, 1952
air-casters ^f|S
BOB EVANS, program director of
combined operations, WSPD-AM-
TV Toledo, Ohio, named to same du-
ties at TV outlet only. LES DANA,
assistant to Mr. Evans, appointed
program director of WSPD-AM.
BOB LEE, program director. WPEO
Peoria, 111., to WNGO Mayfield, Ky.,
as community service coordinator.
CARL TIBBETTS, KNOW Austin,
Tex., to announcing staff, WSB-TV
Atlanta.
GENE MORGAN, staff amouncer,
KGIL San Fernando, Calif., promoted
to program director.
DONALD GREGORY SUPINSKI to
WIP Philadelphia, as assistant record
librarian.
POLLY KAUFMAN, West Coast edi-
tor, Movieland and Screen Guide maga-
zines, to KFI Los Angeles as log
editor.
CALEB PAINE, program supervisor,
WGY Schenectady, N. Y., named direc-
tor of public service for that station
and WRGB (TV) that city. BERNARD
S. KRAUSE, supervisor of science
broadcasting, WGY, appointed produc-
tion supervisor.
Mr. Paine
Mr. Krause
ANNE J. HOLLAND, assistant direc-
tor of public affairs and education,
WBAL Baltimore, awarded honorary
membership in Baltimore Club of U.
of Maryland Alumni.
BOB RIERSON, program director,
WBT Charlotte, N. C, called to ac-
tive duty with Navy. BILL MELSON,
production manager, will handle du-
ties until successor is appointed.
NELSON BENTON, promotion man-
ager, WSCO Charlotte, to WBT as
publicity manager.
HOWARD S. KEEFE, promotion man-
ager, WSPR Springfield, Mass., re-
elected to executive board of Hamp-
den County Accident Prevention
Council, that city.
FRANK MORIARTY, WCBS-TV New
York director, to staff of City Col-
lege of New York as instructor in
television and radio.
DALE SHEETS, guest relations man-
ager, KTTV (TV) Hollywood, pro-
moted to film director. He replaces
TOM CORRADINE, who has resigned.
DAVID M. PLATT, program director,
WPAZ Pottstown, Pa., adds duties of
traffic manager.
CHARLES HEBERT, director, NBC
radio Mario Lanza Show, signed to di-
rect CBS Radio Club 15 next fall.
JACK WAGNER, KGIL San Fernando,
Calif.; FRANK CARROLL, KLAC Hol-
lywood, and DON CALLEN, WKZO-TV
Kalamazoo, Mich., to KHJ Hollywood
as announcers.
JERRY CONWAY and BETTY CLE-
VENGER, publicists, KNXT (TV)
Hollywood, to CBS-TV that city, in
similar capacities. SUSAN WISE, sec-
retary to DEAN LINGER, sales pro-
motion-publicity manager for station,
promoted to publicist. MICHAEL
DOUGHERTY, director of public rela-
tions. Prudential Insurance Co., L. A.,
to station as Mr. Linger's assistant.
FRANK TEAS to announcing staff,
WGNY Newburgh, N. Y., for summer
months.
JACK C. KENASTON, Hollywood TV
film packager, to KTTV (TV) that
city, as sales promotion manager.
FRANK LOKEY, announcer, WBIG
Greensboro, N. C, returns to WNOX
Knoxville, Tenn., in same capacity.
LARRY THOR who portrays Danny
Clover on CBS Radio Broadway Is
My Beat, assigned role in Universal-
International feature film, "Mississippi
Gambler."
KATHLEEN CROWLEY, New York
TV actress, assigned role in 20th Cen-
tury-Fox feature film, "The Farmer
Takes a Wife."
ED BRITTON to CKOK Penticton,
B. C, as farm editor.
JOHN CARVER to KODY North
Platte, Neb., as announcer. ED LAU-
NER, announcer there, transfers to
traffic department.
MARY SINCLAIR, New York TV ac-
tress, assigned feminine lead in Para-
mount Pictures feature film, "The
Rebel."
THOMAS HERMAN, TV actor, as-
signed role in M-G-M feature film
trilogy, "Story of Three Loves."
LEE MORRIS, announcer, WSB At-
lanta-, father of girl, Jeannay Eliza-
beth, June 15.
BILL ARRINGTON, program director,
WMRC Greenville, S. C, father of
boy, June 12. CLAUDE FREEMAN,
disc jockey there, father of boy,
Phillip.
BARBARA EILER (MRS. DON NEL-
SON), radio actress, mother of girl,
Laurie Ann, June 11. Father is
writer of ABC radio Adventures of
Ozzie and Harriet.
HAL STUBBS, program director,
CKVL Verdun and Ann Marino will be
married July 12.
ROBERT LeMOND, staff announcer,
KNX Hollywood, father of boy, Ste-
phen, June 12.
LARRY BERRILL, disc m.c, KBIG
Avalon, Calif., father of girl, Gretchen.
RADIO FREE ASIA
Manila Operation Begun
RADIO FREE ASIA has begun to
shift operations from San Fran-
cisco to the Far East, John W. El-
wood, RFA director, announced
last week.
Mr. Elwood disclosed that a team
of four radio experts has left for
Manila. Members were listed as
William E. Minette, Walter Briggs,
Margaret Liang Briggs and Clem-
entine Wacula.
RFA, operated by the Commit-
tee for Free Asia, now beams pro-
grams from San Francisco six days
weekly via two transmitters in the
Philippines and one on Guam. Now
programs will be written and broad-
cast directly from Manila, he added.
"Broadcasting from Asia, in co-
operation with Asians, should win
larger audiences for Radio Free f;
Asia," Mr. Elwood said.
"Through our programs," he ex-
plained, "we are trying to keep
alive the hopes of Asians now under
Communist domination and to
stiffen Asian resistance to Commu-
nist aggression."
Mr. Minette, of Palo Alto, Calif.,
will be RFA director for Manila.
He was formerly public affairs di-
rector for KNBC San Francisco.
Mr. Briggs, native of Peoria, 111.,
will be director of information. For
many years, Mr. Briggs was corre-
spondent in Asia for the United
Press and for the Christian Science
Monitor. Mrs. Briggs, born in
Peiping, China, and now an Amer-
ican citizen, will participate in pro-
gram production. During World
War II, she served as a civilian
teacher in Kunming, China. Miss
Wacula, born in Switzerland and a
former resident of Tacoma, Wash.,
will serve as administrative assist-
ant. Miss Wacula formerly served
at KMO Tacoma, KOOL Phoenix
and KITO San Bernardino.
Af*wi • • •
WILLIAM (BILL) FITZGERALD, pro-
gram manager of Armed Forces
Network station, Berlin, Germany, to
NBC radio as newscaster.
HUGH McCOY, World Wide Broad-
casting Foundation, to KFBA Omaha,
as newscaster.
JACK WALTERS, CBS newsman, to
WCAU-AM-TV Philadelphia, on news
staff.
OPTOMETRY AD CLAIMS
D. C. Reins Proposed
TIGHTENING up of the advertis-
ing freedom of optometrists was a
step nearer in the District of Co-
lumbia last week when a House
District subcommittee approved for
full committee action a bill (S 106)
revising the D. C. Optometry Act.
Bitterly fought measure passed
the Senate May 7. It is opposed
by the Washington Publishers
Assn., National Retail Optical
Assn., and others. It is favored
by the American Optometric Assn.,
District Optometric Assn. and the
District Board of Optometry.
Opponents claimed at subcommit-
tee hearings last month that it
would create an "eye glass monop-
oly" and was an attempt to control
newspaper, radio and television ad-
vertising.
Provisions of the legislation ban ad-
vertising of (1) fees for professional
services, (2) prices, (3) terms of credit,
(4) discounts and (5) guarantees. It
also gives the Board of Optometry of
the District of Columbia power to re-
voke or suspend licenses if an optome-
trist advertises contrary to the above-
mentioned provisions, or claims pro-
fessional superiority or superior per-
formance, or offers free service or
examinations.
BROADCASTING • Telecasting
AWRT CHAPTER
Elects Heloise Broeg
HELOISE PARKER BROEG, of
WEEI Boston, was elected presi-
dent of the New England chapter
of American Women in Radio &
Television at its organization meet-
ing in Boston June 20 [B*T, June
23]. Some 50 women broadcasters
and telecasters attended the meet-
ing.
Other officers are: Connie Stack-
pole, Granite State Network, Man-
chester, N. H., vice president;
Claire Crawford, WORL Boston,
^steering committee chairman;
Eileen Kneeland, WHAV- Haver-
hill, Mass., secretary; Louise Mor-
gan, WNAC-AM-TV Boston, treas-
urer.
Speakers included Harold E. Fel-
lows, NARTB president; Miss Mor-
gan; Marjorie Mills, WBZ Boston;
Mildred Carlson, WBZ and WBZ-
TV; Mrs. Crawford; Jan Gilbert,
Harold Cabot & Co., Doris Cor-
!with, AWRT national president
and NBC public affairs director,
and Betty Stuart Smith, AWRT
director-at-large and radio public
relations director of J. Walter
■ Thomspon Co. Dorothy Fuller,
WBET Brockton, Mass., AWRT
eastern vice president, presided.
BIELSKI SUCCEEDS KEIM
In AF Radio-TV Post
CAPT. CASS BIELSKI has been
named chief of the Air Force Ra-
dio-TV Section in the Dept. of
Defense, succeeding Lt. Col. Rob-
ert P. Keim, the Air Force Dept.
has announced.
Col. Keim is to assume new du-
ties as chief of the Air Force Sec-
tion at the Armed Forces Public
Information Center in New York
Tuesday (tomorrow). He will be
responsible for all AF public infor-
mation activity in that area, with
stress on radio-TV. At the Pen-
tagon he was instrumental in de-
velopment of the Air Force Hour
and Serenade in Blue.
Capt. Bielski, who becomes chief
of that section, has been serving
as deputy to Col. Keim. He also
has worked on radio-TV produc-
tions in recent years.
On All Accounts
(Continued from page 10)
director and agricultural journal-
ism instructor. Because many of
his students were older, he grew a
mustache (he's the only one who
liked it) to look a bit more mature.
When the war started, both these
jobs were eliminated as the need
for publicity declined when the
Army moved in and teachers
weren't busy. Fortunately, the
head of the radio department left
campus and Mr. Seaman was his
successor.
He learned radio the hard way
but fast. His primary assignment
was to write, produce, appear in,
record and mail a daily quarter-
hour farm show which was carried
as a public service feature by every
station in the state. The war also
hit the WDAY Fargo news staff,
and Mr. Seaman was drafted to
handle news editing and writing
there three nights weekly and on
Saturday and Sunday. His weekly
work total: 100 hours.
His next job was serving as press
and radio chief of the regional
office of the U. S. Soil Conserva-
tion Service in Milwaukee, a bureau
of the Dept. of Agriculture which
sent out promotion and publicity.
In fall of 1945, when Allis-Chal-
mers ventured into network radio
with The National Farm and Home
Hour, Mr. Seaman was offered the
job of radio executive at the
agency.
Allis-Chalmers, which collects
many "firsts," is the only network
TV sponsor among farm equipment
manufacturers. This winter, for
the fifth year, it will sponsor the
judging of the grand champion
Steer at Chicago's International
Livestock Exposition on NBC-TV.
Mr. Seaman, Allis-Chalmers and
the Gittins agency work to benefit
agriculture 5, 10 and 25 years from
now, because a healthy and favor-
able agriculture industry is basic
to the nation's economy. A sound
industry alone will benefit Allis-
Chalmers and other such com-
panies, they believe. All company
and agency activity is coordinated
toward the betterment of agricul-
ture generally, and the company is
a pioneer in making the advertis-
ing industry aware of the vast
farm market potential.
Mr. Seaman, in addition to his
foreign business excursions, has
traveled in almost every state to
handle remote broadcasts for the
network show. His long and busy
weeks nevertheless include golf,
fishing (for pike), bowling and
taking care of the lawn at his home
in Shorewood, a Milwaukee suburb.
He is married to the former Laura
Sebert, whom he met during high
school days in Guthrie Center,
Iowa. Their children are Charlotte,
15, and Richard, 13.
GATES
QUINCY,
ILLINOIS
ir ONE SOURCE
in Broadwing
We'9 K NEEDS
Equipment^ »»■"
LBS CREDITORS
Hold First Meet July 8
CREDITORS of Liberty Broad-
casting System Inc., which has
been adjudged bankrupt, will hold
their first meeting July 8 in Dallas,
according to D. M. Oldham, referee
in bankruptcy in the Dallas Div.,
Northern District of Texas, U. S.
District Court.
Creditors may be asked to ap-
prove a plan to use proceeds from
the sale of Liberty assets toward
prosecution of the LBS $12 million
suit against 13 major league base-
ball clubs [B*T, Feb. 25]. LBS
suspended network service May 15
[B»T, May 19].
Meeting of the creditors will be
held at Room 372, Federal Bank
Bldg., Dallas at 10 a.m., July 8.
The referee's notice said "the cred-
itors may attend, prove their
claims, appoint a trustee, appoint
a committee of creditors, examine
the bankrupt, and transact such
other business as may properly
come before said meeting."
The notice explained that Lib-
erty "has been duly adjusted bank-
rupt upon an involuntary petition
filed against it on June 5, 1952."
Notice of sale of Liberty assets
on July 15 was given by the ref-
eree. Listed are items said to have
an approximate value of $83,104,
to be the highest bidder for cash,
at public or private sale.
Among items are 11 Ampex con-
sole #400 tape recorders, five sets
of General amplifying and rack
equipment one master control room,
four sub-controls, a master auto-
matic switching control, consoles,
nine Gates turntables units, two
Presto master model disc recorders
with amplifiers, and similar gear.
Receiver is William J. Rochelle Jr.,
911 Republic Bank Bldg., Dallas.
The sale is subject to action by the
referee at the July 8 creditors
meeting.
THESE OFFICES
TO SERVE YOU
QUINCY, ILL
HOUSTON, TEXAS .
WASHINGTON, D. C.
MONTREAL, QUE. . ,
NEW VQRK CITY . ,
TEL. 8202
TEL. ATWOOD 8536
. TEL METROPOLITAN 0522
. . . TEL. ATLANTIC 9441
. TEL. MURRAY HILL 9-0200
Fry, Ingle Speak
KEN FRY, radio-television chair-
man for the Democratic National
Committee, and Ed Ingle, his Re-
publican counterpart, will speak
tonight (Monday) before the Chi-
cago chapter of American Women
in Radio and Television. They will
discuss use of media at the national
political conventions.
WILLIAM C. BARNES
Was WMVA President
FUNERAL services were held
June 23 for William C. Barnes, 58,
president, Martinsville (Va.)
Broadcasting Corp., operator of
WMVA-AM-FM Martinsville. Mr.
Barnes died June 21 following a
heart attack.
Native of Decatur, 111., Mr: Bar-
nes went to Martinsville in 1937
and bought the Daily Bulletin, of
which he served as publisher-owner
until its sale in 1946.
Mr. Barnes established WMVA
in 1940 and that station's FM affil-
iate in 1950.
His newspaper experience in-
cluded publications at Decatur and
Peoria, 111., Beaumont, Tex., and
Chicago. He represented the Ameri-
can Legion national magazine in
Detroit, and had served as secre-
tary to two congressmen in Wash-
ington. Survivors include his wife
and four daughters.
Mrs. Ruth Gilbert
MRS. RUTH GILBERT, wife of
Dick Gilbert, KTYL Phoenix disc
jockey, and who as Ruth Wimp
formed with her husband the radio
and theatre singing team of Gilbert
and Wimp in the early 1930s, died
June 20 in an automobile accident
near Wittman, Ariz. The husband
and wife team also published sev-
eral tunes and Mrs. Gilbert drew
pen and ink portraits. Her mother
and a sister also survive.
We keep
plugging it
\
KWK is the radio
buy in St. Louis!
KWK's LOW-low cost-
per-thousand radio homes
delivered makes it a
real catch!
Your Katz man has the
facts in booklet form . .
fully documented.
G/obe- Democrat Tower Bldg.
Saint Louis
<1Ue KATZ AGENCY
BROADCASTING • Telecasting
June 30, 1952 • Page 71
NEC CAMPAIGN
Radio Outlets Support
NEW ENGLAND'S radio stations
have lined up solidly behind a New
England Council campaign to ad-
vance the region's economy.
In mid-May, each of the 124
stations in New England's six
states received a transcription of
13 spot announcements produced
by the council. The spots present
statistics showing that employ-
ment and payrolls are running
close to all-time highs in the re-
gion, and that new industries are
creating thousands of new job
opportunities.
To date, NEC reported, 101
stations have pledged their co-
operation in using the material.
All of the region's 50 kw stations
have expressed willingness to co-
operate, the Council added.
Vermont and Rhode Island have
a 100% record, with all their sta-
tions running the spots. Of Maine's
14 outlets, 12 have responded. In
New Hampshire, 10 out of 12 have
agreed to cooperate; in Massachu-
setts, 39 out of 52, and in Connec-
ticut, 20 out of 26.
Radio material was produced
by Deuel Richardson, general
manager and program director,
WCRB Waltham, Mass. Wallace
Dickson, NEC public relations di-
rector, said the council expects to
release additional material in mid-
August.
NPA RESHUFFLE
Cotton Succeeds Milling
J. A. MILLING has returned to
RCA Service Co., from which he
was on leave, and Richards Cotton,
assistant to the president of Philco
Corp., has replaced him as director
of the Electronics Div. of the Na-
tional Production Authority and
chairman of the government's Elec-
tronics Production Board.
Mr. Milling had been division
and board chief since the resigna-
tion of E. T. Morris Jr., who re-
turned to Westinghouse Electric
Corp. earlier this year. Mr. Milling
came to NPA last year from RCA
Service Co., of which he is a vice
president.
allied arts J$
PATRICK J. McGANN elected vice
president of International Stan-
dard Electric Corp., N. Y., subsidiary
of International Telephone & Tele-
graph Corp.
THOMAS B. MOSELEY and JAMES
F. BECKER appointed sales represen-
tatives, TV Transmitter Div., Allen B.
DuMont Labs., in southwest with
headquarters in Dallas and middle-
west stationed in Chicago, respec-
tively.
JOHN OUSE, director of purchases
for American Tele-
vision Inc., Chica-
go, TV set manu-
facturer, to
Thomas Electron-
ics Inc., Passaic,
N. J., manufactur-
er of Phototron
cathode ray TV
picture tubes, as
manager of mid-
west sales, head-
quartered in Chi-
Mr. Ouse cago.
JACK A. BERMAN, vice president of
Shure Bros., Chicago, elected to rep-
resent Assn. of Electronic Parts &
Equipment Mfrs. on board of Radio
Parts & Electronic Equipment Shows,
sponsor of annual Electronic Parts
Show in Chicago.
CALDWELL-CLEMENTS Inc., N. Y.,
publisher of Radio & Television Retail-
ing, announces change in name of trade
monthly to Television Retailing.
ARTHUR B. HOGAN, chairman of
board and president of Universal Re-
corders, Hollywood, and head of Bev-
erly Hills brokerage firm, elected to
membership in Los Angeles Stock
Exchange.
SEYFFER & Co., Zurich, Switzerland,
appointed general product represen-
tative in that country for Allen B.
DuMont Labs., Clifton, N. J.
WILLIAM B. OGDEN RADIO OPER-
ATIONAL ENGINEERING SCHOOL,
Burbank, Calif., has moved to 1150 W.
Olive Ave.
HENRY B. NELSON, assistant to
sales manager of General Electric
replacement tubes, appointed district
sales representative for GE Tube
Dept., Cincinnati.
appointed
ARTHUR C. NIELSEN, president,
A. C. Nielsen Co., N. Y., honored by
U. of Wisconsin Alumni Assn. for
contributions to university and to
field of market research.
INSULINE Corp. of America, Long
Island City, N. Y., announces publi-
cation of catalog No. T-725 describ-
ing complete line of antennas, kits
and accessories.
ROBERT A. P ENFIELD
advertising man-
ager, radio-TV pic-
ture tube division,
electronics, parts,
and tungsten and
chemical division,
Sylvania Electric
Products Inc., N.Y.
CHARLES MICH-
ELSON Inc., N. Y.,
radio -TV tran-
scription firm, has
established special
department for
scoring background music for TV and
film programs. Company will release
to clients its library of E.M.I. (Brit-
ish) background music transcriptions.
WILLIAM BARNES, Wynn Rocamora
Agency, Hollywood, has opened own
talent agency at 600 N. Sepulveda
St., L. A.
PHIL DAVIS MUSICAL ENTER-
PRISES Inc., N. Y., commissioned by
W. D. Lyon Co., Cedar Rapids, Iowa,
to create original musical trademark
for Potosi Brewing Co. of Wisconsin.
JUSTIN R. ANDERSON, Associated
Press bureau chief
for Arkansas, ap-
pointed executive
representative for
AP's membership
division.
Mr. Anderson
manager
JAMES W. FAR-
ROW, eastern zone
sales manager of
Television and Ra-
dio Div., Strom-
berg-Carlson • Co.,
Rochester, N. Y.,
named merchan-
of company's sound
equipment branch.
MARK LANSBURGH, advertising-pro-
motion director, KLAC-TV Hollywood,
starts LANSBURGH PRODUCTIONS
to produce and package programs and
commercials for TV. Unit is head-
quartered at 100 S. Wetherly Dr.,
L. A. Telephone is Crestview 4-5770.
CROSBY LABORATORIES Inc. relo-
cates at Robbins Lane, Hicksville,
N. Y., Box 233. Telephone is Hicks-
ville 3-3191.
TELEKING Corp., Newark, N. J. (TV
receiver sets), moves showroom and
service department to 120 Broad St.,
Morgan Theatre Bldg.
.(fouljament
GENERAL ELECTRIC Co., Syracuse,
N. Y., announces production of ger-
manium diode checker fo use in lab-
oratories, quality control groups,
service shops and wherever there is
need to check static characteristics
of diodes. New unit, Type ST-12-A,
features general resistance checking
and accurately metered power supply.
TELEVISION COMMUNICATIONS
INDUSTRIES, Chicago, announces
production of Stay-Brite picture tube
saver to improve contrasts and re-
store brilliance of old tubes. Five
positions permit increasing filament
voltage to prolong life of all tubes
for year or more.
INSULINE Corp. of America, Long
Island City, N. Y., announces produc-
tion of two new test leads designed to
fit RCA vacuum-tube voltmeter and
others equipped with screw-on micro-
phone type connectors. No. 316 con-
tains isolating resistor in its probe
and is intended for d-c measurement.
No. 317 is straight-through lead for
utility applications.
"Technical • • •
BUCK POOLE, engineer, WMRC
Greenville, S. C, and Lyall Lunsford
were married June 14.
NARFD DISTRICT
Sets Winston-Salem Meet
SECOND annual Southeastern Dis-
trict convention of the National
Assn. of Radio Farm Directors,
comprising the southeast from "Vir-
ginia through Mississippi, will be
held Oct. 17-19 at Winston-Salem,
N. C, with delegates studying
latest farming practices in Forsyth
and adjoining North Carolina coun-
ties.
Other studies and an enter-
tainment program of sightseeing
have been arranged, according to
the district board of directors,
which includes Eric Lund, WLVA
Lynchburg, Va., Frank Raymond,
WDVA Danville, Va. and Harvey
Dinkins, WSJS Winston-Salem.
Forum Available
PROGRAM, The Georgetown U.
Forum, formerly presented for
radio by the Liberty Broadcasting
System, is now available to inde-
pendent stations "on an exclusive
city basis," according to Rev. Fran-
cis J. Heyden, S. J., forum's direc-
tor. The program also is seen on
DuMont TV in New York and
Washington. Information can be
obtained from Father Heyden at
Georgetown U., Washington 7,
D. C.
WIDE BLANKET COVERAGE,
CONCENTRATED AUDIENCE,
BEST PROGRAM FACILITIES,
AND NOW-
5000 WATT OUTPUT !
JOS. WEED & CO.
350 Madison Ave., New York,
Can Tell You More About
C H N S
LIFAX NOVA SCOTIA
>ge 72 • June 30, 1952
BROADCASTING • Telecasting
PROPERTY SEIZURE
Senate Beats Down Vote
ATTEMPT to get the Senate to vote
ipn the McCarran resolution (S J
Res 158) prohibiting the President
from seizing private property — in-
cluding radio, TV and press facil-
ities [B«T, June 2]— failed last
week when the Senate voted down
a surprise motion to consider the
proposed constitutional amend-
ment by vote of 42 to 32.
Motion to consider the resolu-
tion was made by Sen. Pat Mc-
vCarran (D-Nev.), author of the
resolution, last Saturday (June
21). It was defeated on a motion
to table by Majority Leader Ernest
W. McFarland (D-Ariz.). Sen.
McFarland's objection to consid-
eration of the resolution was pri-
marily that Senate Democratic and
• Republican leaders had agreed to
handle on Saturday nothing but
calendar bills to which there were
no objections.
Sen. McCarran's resolution would
amend the Constitution to provide
that "the executive power of the
United States shall not be con-
strued to extend at any time to
iany taking of private property
other than in a manner prescribed
by law."
Constitutional amendments must
be passed by two-thirds of both the
Senate and House and ratified by
three-fourths of the States.
Although S J Res 158 stemmed
from the steel industry seizure by
the President, radio-TV and the
press got into the picture last
April. Responding to a question
by Col. J. Hale Steinman, co-owner
'of the Lancaster (Pa.) Intelligenc-
er Journal and New Era and of the
1 Steinman radio-TV stations during
[a visit by members of the American
j Society of Newspaper Editors,
President Truman said that under
, certain circumstances the Presi-
jdent must act in the best interest
of the country. A week- later, he
.disclaimed interpretations that he
said he could seize radio and TV
stations and newspapers, but again
at his May 22 news conference he
\ said he felt he had inherent powers
of seizure of all industries [B*T,
May 26, April 28, 21].
Revision of the Communications
Act last October amended Sec.
606(c) to include electromagnetic
devices and to give the power of
seizure to the President upon proc-
lamation "that there exists war
or threat of war, or a state of public
peril or other national emergency,
or in order to preserve the neu-
trality of the United States." In
his Executive Order last December,
the President delineated seizure
authority to mean "use or control"
of any station by a government
agency.
upcoming
July 7: Republican National Conven-
tion, International Amphitheatre,
Chicago.
July 14: BAB Sales Clinic, Detroit.
July 16: BAB Sales Clinic, Cleveland.
July 18: BAB Sales Clinic, Indianapolis.
July 21: BAB Sales Clinic, Chicago.
July 21: Democratic National Conven-
tion, International Amphitheatre,
Chicago.
July 23: BAB Sales Clinic, Milwaukee.
July 25: BAB Sales Clinic, Minneapolis.
AP RADIO NEWS
improvement Comm. Set Up
ASSOCIATED Press announced
last week the formation of a seven
man committee to meet with AP
executives to help improve the AP
radio news report.
This action was taken at the sug-
gestion of the AP board of direc-
tors. In its annual report April 21,
the board commended radio mem-
bers for their increasing activity
in supplying news and recom-
mended a meeting that "might con-
tribute to the continuing improve-
ment of the news report of the
Associated Press."
Committeemen, all of whom have
accepted invitations from AP Gen-
eral Manager Frank J. Starzel,
are:
Matthew Bonebrake, KOCY Okla-
homa City; Joe H. Bryant, KCBD
Lubbock, Tex.; Tom Easton, WTIC
Hartford; Daniel W. Kops, WAVZ
New Haven; Jack Kreuger, WTMJ
Milwaukee; Jack D. Shelley, WHO
Des Moines, and Les Mawhinney, KHJ
Los Angeles.
The committeemen were chosen
on the basis of geographical loca-
tion and station power. They will
meet at AP headquarters in New
York in the fall, at a date to be
announced.
DOUBTFUL ADS
Better Bus. Urges Review
A RECOMMENDATION to trade
and business groups to form ad-
vertising boards of review to bring
pressure upon advertising that "is
not false but does not come clean
with the truth" was sounded at the
38th annual convention of the Assn.
of Better Business Bureaus in
Swampscott, Mass., last week.
John N. Garver, chairman of the
association's board of governors,
said that "outright lies in adver-
tising are rare today" but he added
there was still the current "twilight
zone" .type of copy used by some
national and local advertisers. He
called on business groups through-
out the country to cooperate in a
campaign with the bureaus to
"bring the full weight of business
disapproval to bear upon such ad-
vertising."
Riple Leaves WLAW
WILLIAM A. RIPLE is resigning
as general manager of WLAW
Boston - Lawrence effective to
morrow (Tuesday) he reported
last week. Mr. Riple said he
planned a three-month vacation.
July 28: BAB Sales Clinic, Denver.
July 30: BAB Sales Clinic. Salt Lake
City.
Aug. 3-8: BMI-Colorado Broadcasters
Assn. program seminar, Denver U.,
Denver.
Aug. 15: BAB Sales Clinic. Dallas.
Aug. 18: BAB Sales Clinic, San Antonio.
Aug. 18-19: NARTB District 7, Hotel
Statler, Cleveland.
Aug. 20: BAB Sales Clinic, Houston.
Aug. 21-22: NARTB District 8, Grand
Hotel, Mackinac Island, Mich.
Aug. 22: BAB Sales Clinic, New Orleans.
Aug. 24-25: Arkansas Broadcasters
Assn. meeting and sales clinic, Marion
Hotel, Little Rock.
Aug. 25: BAB Sales Clinic, Miami.
Aug. 25-26: NARTB District 11, Hotel
Duluth, Duluth, Minn.
Aug. 27: BAB Sales Clinic, Winston-
Salem.
Aug. 28-29: NARTB District 17. Mult-
nomah Hotel, Portland, Ore.
Sept. 8: BAB Sales Clinic, Cincinnati.
Sept. 8-9: NARTB District 16, Hotel
Del Coronado, Coronado Beach, Calif.
Sept. 10: BAB Sales Clinic, Louisville.
Sept. 11-13: NARTB District 14, Cosmo-
politan Hotel, Denver.
Sept; 12: BAB Sales Clinic, Nashville.
Sept. 15: BAB Sales Clinic, Little Rock.
Sept. 15-16: NARTB District 12, Lassen
Hotel, Wichita.
Sept. 17: BAB Sales Clinic, Birming-
ham.
Sept. 18-19: NARTB District 13, Hotel
Texas, Ft. Worth.
Sept. 19: BAB Sales Clinic, Atlanta.
Sept. 20: IRE conference, Iowa section,
Roosevelt Hotel, Cedar Rapids.
Sept. 22-23: NARTB District 10, The
Elms, Excelsior Springs, Mo.
Sept. 22-25: National Electronic Dis-
tributors Assn. convention, Atlantic
City, N. J.
Sept. 25-26: NARTB District 9, Hotel
Plankinton, Milwaukee.
Oldfield Promoted
LT. COL. Barney Oldfield, chief of
public information, Headquarters,
Allied Air Forces Central Europe,
has been pro-
moted to the rank
of colonel, accord-
ing to the U. S.
Air Force, which
announced a list
of promotions.
Col. Oldfield, a
commentator at
KFAB and KOIL
Omaha andKFOR
Lincoln before re-
call to military
service in 1940, was transferred to
Europe in early 1951. He is serv-
ing on the staff of Gen. Lauris
Norstad, and previously worked in
U. S. Air Force public relations
directorate office at the Pentagon.
Col. Oldfield
COPPER EASED
NPA Boosts for Radio-TV
SUPPLY of copper for radio-TV
receivers was further eased by the
government fortnight ago with
manufacturers slated for increased
allotments during the third quar-
ter to meet these and other civilian
needs.
This was revealed by the Na-
tional Production Authority in a
series of orders involving the im-
port of copper from foreign coun-
tries by U. S. producers. Manu-
facturers are expected to realize
sizable boost in overall copper sup-
plies for consumer durables, up to
50% instead of 35% of their base
period use.
Late last month NPA announced
that quotes of controlled metals
(copper, steel, aluminum) will be
pegged higher starting July 1 to
enable set-makers to meet expected
seasonal demands for radio and
television receivers [B*T, June 2].
The government also has an-
nounced that many plant expan-
sion goals are either filled or pend-
ing in current applications for
speedy tax writeoffs from plant
manufacturers.
It was understood that compan-
ies turning out top priority or de-
fense supporting electronics equip-
ment, need no longer apply for tax
amortization to expand their facili-
ties. Military needs, with respect to
expansion, are nearing the point of
being met, it was explained.
Industry was advised generally
by the Defense Production Admin-
stration that no more expansion in-
volving tax writeoffs should be
without prior consultation with the
government.
New Pulse Service
THE PULSE Inc. has announced
a new service, reporting on au-
dience composition of all network
programs, both radio and TV, with
two reports to be made each year,
spring and winter. Spring report
is now available for industry pur-
chase, Pulse noted. It shows the
number of men, women, teen-agers
and children who listen to each
network-radio program and watch
each network video show.
EARS
THAT
HEAR
IN Y0UNGST0WN ARE EARS THAT BUY!
WBBW'S concentrated coverage is not
wasted on cornfields. Here's pin point selling
that falls on receptive ears, "buying"
ears — right in a market that really counts.
WBBW — the new ABC
affiliate in Youngstown
brings you . . .
Concentrated Coverage
and
No Waste Circulation
REP. FORJOE & CO. INC.
BROADCASTING • Telecasting
June 30, 1952 • Page 73
FOLDER has been issued by
KYW Philadelphia using news-
paper reprints to testify to the ef-
fectiveness of radio. Event praised
by the press was city's first base-
ball talkathon featuring a bull ses-
sion with Eddie Sawyer, manager
of the Phillies and Lee Allen of
KYW's staff. Pair answered ques-
tions phoned in by listeners from
11:15 p.m. to 5 a.m. Four telephone
operators were kept busy all
night, station reports, jotting down
queries. Response prompted KYW
to state: "Don't count radio short,
even in a TV market."
FROM LOCAL STANDPOINT
WRITER and political analyst
Gerald W. Johnson has signed a
contract with WAAM (TV) Balti-
more which will bring viewers in-
formation on events "as they ap-
pear from Bolton St. in Baltimore."
Series will be aired weekly com-
mencing July 4 from 9-9 :15 p.m.
COVERAGE DETAILS
RED, white and blue trimmed re-
lease has been sent out by WAVE-
AM-TV Louisville, Ky., pointing
out details of stations' coverage of
both Democratic and Republican
conventions slated fcr July in Chi-
cago. Complete daily schedule is
offered as well as behind-the-scenes
information on how telecasts and
broadcasts will come to viewers and
listeners.
WJPG
GIVING
MORE PEOPLE
MORE REASONS
TO LISTEN
MORE OFTEN
EMPHASIS ON LOCAL NEWS,
SPORTS, EVENTS, AND
ENTERTAINMENT FAVORITES
PLUS
MUTUAL'S
HEADLINERS
(face* Say fixca. 6#A «
camfecUuty icaaa* Co
fate* to WJPG mm time-
cu&uf day.
CHEEK BAY IS A FAVORITE TEST MARKET
WJPG Green Bay, Wisconsin
McGILLVRA, Rep.
New York • • • • Chicago
programs promotjon
premiums
TWO-WAY PROMOTION
MUTUAL promotion contract run-
ning 52 weeks will be put into
effect July 1 by KBIG Avalon,
Calif., and Western Amusement
Co. Movie concern will utilize 45-
second trailer on KBIG in its 18
theatres in addition to mentions of
the station in printed programs.
Simultaneously, daily program,
Movietime, starts at KBIG featur-
ing theatres' motion picture sched-
ules.
KCMO WINS CONTEST
BROCHURES outlining program-
ming for community service were
submitted by stations competing
for the annual Community Service
Award sponsored by the Kansas
City Adv. & Sales Executives'
Club. Judging was done at the U.
of Missouri School of Journalism.
Contest was won by KCMO Kan-
sas City for the second consecu-
tive year.
'BARNDANCE CAPERS'
NEW show featuring rotating ros-
ter of station's entertainers was
begun last week on WLWT (TV)
Cincinnati, featuring Louis Innis,
TV personality, as m.c. Barndance
Capers, sponsored by BC Headache
Powder, will be aired weekly on
Thursday, 9:30-10 p.m. Other out-
lets picking up the variety program
will be WLWC (TV) Columbus and
WLWD (TV) Dayton.
CHRISTMAS IN JUNE
FORTY merchants in Nanaimo, B.
C, displayed "day-glo" signs stat-
ing "This is a Nanaimo Day Store"
prior to June 20 when "Christmas
bargains in June" were brought to
residents of the city. Special jin-
gles were produced by CHUB
there. Station also supplied the
signs and placed all advertising
for the businessmen.
CRUISE NEWS
SUMMER season in Great Lakes
region has inspired a new show
on WGAR Cleveland. Morgan's
Melody Cruise features disc jockey
Hal Morgan cruising around Lake
Erie on yachts from various local
clubs. Mr. Morgan between record-
ings discusses regatta coming up
for the week and winner of previ-
ous race over the weekend.
RACES USE RADIO
STOCK car races starting at Mun-
icipal Stadium, Phila., will receive
intensive publicity and promotion
over WFIL that city as part of
station's "Summer Selling Plan."
Promotion package will be used by
George Marshman, auto racing
backer, to publicize weekly Friday
evening races at new and specially
constructed track at the stadium.
CLEAR AND SUNNY
MIDWESTERN farmers number-
ing 1,500 literally prayed for rain
at Farm Day sponsored in early
June by KMA Shenandoah, Iowa.
Featured on the day's agenda was
Tom Swearingen, a "rain maker"
who was unable to produce be-
cause of a cloudless sky. Those
who attended contented themselves
with machinery exhibits, a rodeo
performance and "discussion" of
weather and its effect on agri-
culture.
RELIGIOUS PROGRAMMING
RECORD is claimed by WCBC An-
derson, Ind., in length of religious
broadcasting. Station fortnight
ago broadcast a two-and-one-half
hour program from annual Inter-
national Camp Meeting in Ander-
son, sponsored by Church of God.
Program consisted of interviews
and musical solos performed by
talent from every state as well as
from Canada and Europe.
REGATTA BROADCAST
ROWING regatta featuring Olym-
pic Rowing Trials at local Lake
Quinsigamond will be broadcast
to central New England by WTAG
Worcester July 3-5. Interconnected
mike stations will be set up at be-
ginning, middle and finish line of
the mile-and-a-third course. Station
will also pipe its on-the-air descrip-
tion over a public address system
for the lakeshore grandstand.
WWDC'S BLOOD APPEAL
ALL-OUT radio campaign is be-
ing staged by WWDC Washington
through July 4 to point up an ap-
peal for blood for wounded and
hospitalized military personnel.
Every public service announce-
ment, station identification break
and the entire all-night show,
Yawn Patrol, were devoted to the
appeal on June 25 using slogan
"Share Your Blood for Independ-
MEMORY CONTEST
NOSTALGIA paid off last month
for WBOW Terre Haute, Ind., and
two entertainers, in a "memory
contest" conducted by the station as
part of 25th anniversary observ-
ances. For a month prior to June
15, WBOW's birthday, listeners
were asked to send in letters stat-
ing "What I Remember Best About
WBOW." Writer of most apt let-
ter received $100. Station reports
that so many letters mentioned
Gene Morgan and Guy Slover, who
have been off the air seven years,
that the comics have been signed
by the station for a new weekly
show.
RADIO PROMOTES SELLOUT
PROMOTION exclusively by radio
brought sellout attendance at first
Pacific Northwest Dance Champi-
onship held at Seattle's Olympic
Hotel June 14. Only advance notice
of event was a spot announcement
campaign on KRSC Seattle with 30-
second announcements every half
hour during last four days of a
three-week campaign. Promotion
was sponsored by Veloz & Yolanda
dance studios.
RADIO DRAMA EXPERIMENT
EXPERIMENTAL drama series
has been launched at WSUI Iowa
City, Iowa, for summer months.
Residents of the community, in ad-
dition to students and U. of Iowa
staff members, are participating in
acting and writing capacities on
How To Get Away From It All.
Series is attempting to create new
interest in radio drama by testing
new and unusual production tech-
niques. Programs are aired weekly
for 45 minutes.
VACATION GIMMICK
SECOND phase of "Vacation Ex-
press," summer promotion tying in
with 26 resorts in station's cover-
age area, has been launched by
WCAU Philadelphia. Resorts have
entered into a joint promotion
which includes a special program,
Vacation Express, highlighting a
different recreation spot each
week. Station in turn gets adver-
tising in resort newspapers and
pictures of WCAU's talent on
boardwalks and in theatres.
Page 74 • June 30, 1952
IN
PORTLAND, OREGON
1,246,540 active, young-minded West-
erners comprise KGWs market in 12
big, prosperous metropolitan Oregon
counties, plus a generous slice of South-
western
REPRESENTED NATIONALLY BY EDWARD PETRY & CO., INC.
BROADCASTING • Telecasting
Our Respects To
■sociated with the late Louis G.
Caldwell, dean of radio lawyers.
{■The job was scheduled to take
fthree days. Mr. Scharfeld, how-
ever, spent three months in Mexico.
'He swears it was the "manana"
attitude there that kept him so
long, but his friends say it was be-
cause he found the pace so greatly
|to his liking.
This adherent of the art of easy
living was born, not on some south
sea isle as his characteristic might
indicate, but in the bustling manu-
facturing and commercial city of
Cleveland. The day was June 22,
jl903.
I At East High School, Cleveland,
he learned the arts of the advocate.
Even then, he recalls, he opposed
centralized government and bu-
I reaucracy. As captain of his
Ischool debating team, he wowed
il 'em upholding the negative of the
^proposition, "The Federal Govern-
iment Should Establish a Depart-
■ ment of Education."
After Harvard Law School, Mr.
iScharfeld in 1928 joined his uncle,
,;rA. E. Bernsteen, U.S. District At-
torney in Cleveland. Late that year,
Ihe was in Washington on business,
Ijwhen someone at the Department
:*of Justice suggested he see Mr.
Caldwell, general counsel of the
■then new Federal Radio Commis-
sion, just organizing. Mr. Caldwell
talked him into joining the FRC as
assistant counsel, among the first
at that agency.
I It was the days of the making
Sof radio law, and for the next two
■years Mr. Scharfeld was a member
lof the legal group who formulated
Pthe foundation of broadcasting reg-
ulations. Among his contemporaries
were the following, still practicing
his legal speciality: Fanney Ney-
man (Litvin), Ralph Walker, Paul
Segal, Duke Patrick, David Deibler,
Ben Fisher, and Paul Spearman.
Early Legal Battles
During those early days, Mr.
Scharfeld participated in many
egal cases which established the
right of the FRC to regulate broad-
asting and to look into the quali-
ications of a prospective licensee.
The one he recalls best, however,
(Continued from page U6)
was General Electric Co. v. the U. S.
This involved the grant of
another station on the frequency
used by the GE station in Schenec-
tady (WGY). GE protested, took
the case to the Court of Appeals,
which reversed the FRC. The gov-
ernment appealed to the Supreme
Court and that tribunal denied a
writ of certiorari on the ground
that the Court of Appeals in this
case acted as an administrative
agency and not as a review court.
In those days administrative law
was not spelled out the way it is
today. Courts not only reviewed
the legality of decisions, but also
the facts of the case.
The GE case was one of the de-
cisions which spurred the FRC to
get the law spelled out in more
detail and to ensure that courts
had legal review power only. (To-
day, many students of radio-TV
law wish that responsibility had
never been changed.)
Private Practice in 1931
In 1931, Mr. Scharfeld joined
his ex-boss in private practice.
Mr. Caldwell had become resident
Washington partner of the Chicago
law firm of Kirkland, Fleming,
Green & Martin (now Kirkland,
Fleming, Green, Martin & Ellis).
In those days, no one was report-
ing FRC regulations and orders on
a regular basis. So Mr. Caldwell,
as editor, and Mr. Scharfeld, as
associate editor, established and
published the Journal of Radio Law.
This quarterly covered radio regu-
lation and legislation with inter-
pretive articles by "names" in the
field, decisions, general orders, ex-
aminers' reports, and other regula-
tory memorabilia.
It was during his long associa-
tion with Mr. Caldwell that Mr.
Scharfeld was imbued with the
piinciple that radio (and televi-
sion) must be as free as newspa-
pers in its rights as a medium of
communications. Mr. Caldwell was
the great advocate of free speech
for radio.
Mr. Scharfeld's philosophy of
radio law can be summed up in the
phrase, "The less regulation the
AGRICULTURE
farmer tor i
WIBW-adverti
Kansas and c
WIBW
TheVoice^/Kansas
in TOPE K A
better." He feels strongly that pro-
cedural matters are just as impor-
tant as the substantive factors in
broadcast regulation. He thinks the
FCC's practices in this respect have
improved over the years but that
there is still room for improvement.
He is a great believer in settling
matters between clients and the
FCC through negotiation and com-
promise, rather than through a
strict, inflexible following of the
letter of the regulation with its
concomitant long, expensive hear-
ings and litigation.
He believes that of late — perhaps
due to lack of personnel or changes
in the attitude of FCC Commission-
ers and staff executives — the Com-
mission is tending in that direction.
In 1936 Mr. Scharfeld joined
with Philip G. Loucks, then man-
aging director of NAB, to form
Loucks & Scharfeld. It was a busy
and lucrative practice. In 1943,
Mr. Scharfeld volunteered for serv-
ice in the Army.
After donning khaki and two
bars on his shoulders, he was soon
in England, attached to Gen.
Montgomery's British 21st Army
Group as public safety officer.
After the Normandy invasion, he
transferred to the U. S. Army, be-
came military government officer
in a unit training for the occupa-
tion of Bavaria. He was trans-
ferred out of that unit to a job as
deputy director of the School for
Military Government at Romilly,
France. Following that stint, he
was made a member of the mili-
tary intelligence target force for
General Patch's 6th Army Group
which had come up through south-
ern France into Germany. After
the capitulation of Germany, Capt.
Scharfeld was transferred back
to the Bavarian military govern-
ment unit and served in the occupa-
tion of that area.
Returns in 1945
Major Scharfeld returned home
for demobilization Sept. 30, 1945.
After six months of "reorienta-
tion," Mr. Scharfeld rejoined Mr.
Loucks. In the middle of 1948, he
opened his own office for the prac-
tice of administrative law, with
emphasis on radio and TV.
With his return to civilian pur-
suits, Mr. Scharfeld became active
in the work of the FCBA. He held
committee chairmanships, was a
member of the executive commit-
tee, and early this year became
president of the -organization which
represents attorneys practicing be-
fore the FCC. He is also a mem-
ber of the American Bar Assn.,
the District of Columbia Bar Assn.
and the American Judicature
Society and the Radio Pioneers
Club.
Although he still likes to play
a fast game of tennis, his physician
told him recently that he's getting
too old for that young man's game.
He also likes to watch a fast
stretch at the races, and he's glad
that no man ever gets too old for
that.
His big hobby, however, has been
breeding wire-haired fox terriers.
He is a member of the American
Fox Terrier Club, and started
breeding the spirited canines in
1935 when he first became the
owner of one. Before the war, he
ran the Lucart Kennels, near Marl-
boro, Md., showed and won many
trophies with his show dogs.
In 1933, Mr. Scharfeld was
married to Lucile Hadley Speer.
They were divorced in 1946. Daugh-
ter Diane was born in 1939.
WELOON & CARR
Hagaman Joins D. C. Div.
APPOINTMENT of Boynton G.
Hagaman as engineer-in-charge
of the Weldon & Carr laboratory
facilities in the Washington Div.,
was announced
last week. Mr.
Hagaman for-
merly served as
chief engineer
for KDTH Du-
buque, Iowa,
and K L E R
Rochester,
Minn., and di-
rected their in-
dividual instal-
lations.
During World War II, Mr. Ha-
gaman was project engineer on
Army and Navy contracts. He dis-
tinguished himself in the inven-
tion of the cardiotachometer. Ad-
ditionally, he contributed to the
design of physiological instrumen-
tation at Rochester's Mayo Clinic.
Mr. Hagaman
with the
BROADCASTING • Telecasting
SESAC
Transcribed Library
A COMPLETE SERVICE FOR
*40 ™ $57.50
A MONTH
based on advertising rates
• OVER 4000 MUSICAL SELECTIONS
• SCRIPTS • PROGRAM NOTES
• BRIDGES, MOODS AND THEMES
• DOUBLE-BARRELLED SALES AIDS
SESAC Inc., 475 Fifth Ave., N. Y. C.
June 30, 1952 • Page 75
Operator Proposal Comments Flood FCC
(Continued from
28)
engineer, who spends a goodly amount
of time on preventive maintenance.
When WKBI was founded in 1950,
we found no difficulty in obtaining
three first-class operators at $40 per
week, which was in line with salaries
of other staff members and of factory
workers and store clerks in the area.
Today, if it were possible for us to
secure three first-class operators, we
would have to pay nearly twice that,
according to what other stations in
the state who have been able to se-
cure operators are paying. The sala-
ries of other WKBI staff members
still are in line with those of area
factory and store workers, that is, with
an increase of about 15% over 1950,
and it seems hard to justify a 100%
increase in any engineer's worth over
a period of a year and a half.
In more populous areas where sta-
tion revenues are higher, every staff
member's salary is higher and no great
difficulty is experienced in securing a
full complement of engineers. But, in
a small market station, it is hard to
justify a disproportionately large
salary to a non-productive employe
such as an engineer, a bookkeeper or
a custodian. Productive employes, such
as programming and announcing men,
salesmen, or public relations and spe.-
cial events men should have propor-
tionately higher salaries, indeed, if
anyone does.
A high percentage of modulation is
the only way a low-powered station
can serve its entire trade territory,
especially at night. When we had three
first-class operators fresh out of school
these fellows quickly learned that it
was easier to keep the modulation
down and never have to get off their
seat to punch the reset button, or to
turn down the gain when something
extra loud came on. The third-class
operators have been instructed that
the modulation shall never get below
85% on peaks and their compliance
has been without question.
There are two towns in our service
area nine and 10 miles from our trans-
mitter, respectively, which we never
were able to cover at night until we
began using third class operators at
WSYR's Local
Radio Sales
UP 39%
For the period ending April
30, WSYR's local radio sales
were 39% ahead of 1951.
The local advertisers re-
sponsible for this increase
are the ones in the best
position to test the effective-
ness of all media. They
know which advertising
keeps the cash registers
ringing.
National Spot
Advertisers
TAKE NOTE
Write, Wire, Phone or Ask
Headley-Reed
\ACUSE
NBC Affiliate
570 KC
WSYR-AM-FM-TV
The Only Complete Broad
cast Institution in Central
New York
night. Now, with a high percentage of
modulation, we cover these towns
every night.
So far as remote control of the
transmitter is concerned, the necessity
to maintain operators at a transmitter
separate from a studio throughout the
entire broadcast day places a financial
burden on the small operator which
is completely beyond merit. If remote
control were allowed, a higher caliber
of chief engineer could be afforded by
each station, and the chief engineer
could spend all of his time on pre-
ventive maintenance, development of
new equipment and repair of other
equipment, rather than merely sitting
around passing time, waiting for an
unlikely occurrence of trouble.
James H. Duncan, manager of
250 w KSIL Silver City, N. M.,
supporting the NARTB proposal,
wrote FCC that "just about every
small station in the country and
particularly those stations in re-
mote or rural localities are at a
very decided financial disadvantage
when it comes to hiring engineers
as the FCC now states that only
first-class licensed men may be
used."
"In my opinion," he wrote, "this
is not equitable because the smaller
station cannot compete financially
with the larger-market station
when it comes to hiring first-class
engineers. ... In order to secure
the three engineers required to run
the average small station, an un-
duly large portion of the budget
must be allotted to the engineering
department. As a result the gen-
eral listenability of the station suf-
fers."
Mr. Duncan believes that a lesser
grade operator can handle the nor-
mal operation with a first class
engineer on call to make major ad-
justments when necessary. He sees
no problems concerning adjust-
ments to meet Conelrad require-
ments.
Relax Requirement
Clarence Rulong, chief engineer
of WAJR Morgantown, W. Va.
(250 w, 1230 kc), urged FCC to
relax the operator requirements:
"We feel this move is necessary in
view of the fact that holders of
first class licenses are becoming
increasingly more difficult for the
broadcaster to secure."
William A. Reeves Jr., manager
of WLAY Muscle Shoals, Ala. (250
w, 1450 kc), wrote the Commission:
It has been our experience over a
period of years that one trained
operator is sufficient to keep equip-
ment in first class operating condition
at all times. Other first class operator
employes seldom have occasion to do
more than make necessary meter read-
ings and log entries which we believe
any man of average intelligence could
do. Usually, when trouble occurs it
is necessary to call in the chief engi-
neer who has had more training and
experience in order to have proper
adjustments made.
Robert M. Wallace, managing di-
rector of WOHS Shelby, N. C. (250
w day, 730 kc), wrote in support of
the proposal:
I am being continually contacted
by radio stations in this area for
assistance in locating first class oper-
ators. At the present time the oper-
ators here are helping by parttime
work to keep on the air a station in
a city 20 miles away. I know of at
least five radio stations in this area
in need of one or more operators.
I am chairman of a committee of
the North Carolina Assn. of Broad-
casters now working with North Caro-
lina State College to set up a school
to train operators. We hope to have
this school started at the beginning of
the scholastic year in September. This
committee, however, is of the opinion
that even with this school in opera-
tion, we will be unable to fill the
need for operators under the present
rules and regulations. This will be
due in a large measure to the in-
creased demand for operators brought
on by the influx of television stations.
Hudson C. Miller Jr., manager of
WKUL Cullman, Ala. (250 w, 1340
kc), wrote FCC:
WKUL. is one of your smaller sta-
tions and I would like to point out to
you that in my opinion we can do a
much better public service if we are
not required to have more than one
first-class engineer. We operate with
combination engineer-announcer. This
will permit us to hire a much more
qualified announcer. As you know, a
tremendous amount of time is spent in
getting a first-class ticket by memoriz-
ing the necessary material to pass the
test and then to hire themselves out
to a station at a higher rate of in-
come to them and higher cost to us.
These announcer - engineers know
nothing about the engineering end of
radio except how to read the meter
and fill in the log. During all these
years I have never known one other
than our chief engineer who could
even change a tube properly. When
anything goes wrong with the trans-
mitter they have always had to call
the chief engineer.
Douglas Featherstone, president
and treasurer of WCRS Greenwood,
S. C. (250 w, 1450 kc), wrote that
the requirement that only first class
technicians can stand transmitter
watch "appears to us now to be
economically wasteful and injuri-
ous to stations who are desirous
of doing quality broadcasting."
Economies allowed in transmitter
operation "would be diverted into
improved program services," he
contended, if FCC adopted the re-
laxation proposal.
Earl Hodges, engineer at Bates-
ville, Ark., suggested the engineer
"shortage" could be reduced by re-
questing all first class operators
to register with their local employ-
ment office when they are available.
He also would require stations to
give detailed accounting of their
efforts to acquire first class men,
"which must include a canvass of
U. S. employment offices in their
areas," and would have stations
"submit the salary or wages asked
by any prospective first class licen-
sees and the offer made by the sta-
tion."
Don E. Johnson, KOIL Omaha,
who termed himself "a worried
transmitter engineer," opposed the
NARTB petition on grounds the
et
stations "are not interested in ren-
dering a better public service but
in cutting costs."
J. A. Brimmer, chief engineer of
WLBE Leesburg, Fla., urged FCC
to adopt more strict rules. He
agreed remote operation would
save money in the long run but
pointed out a transmitter must be
observed to see if it is running
correctly.
"You can't depend absolutely on
any form of metering to do this
A transmitter would burn up before
anybody would know it," he said
He felt increased work on installa
tion and upkeep of remote operat
ed equipment would tend to offset
any saving on payroll.
Boyd Protest
Harry R. Boyd, Louisville, an
operator for 15 years, in his pro
test to FCC took note of the
Closed Circuit [B«T, June 9]
which reported an employment firm
has noted engineers are going into
the set servicing field for $1.80 an
hour in lieu of broadcasting's $1.10
"There is no shortage of licensed
men," he wrote, "there is just
shortage of men who don't want to
work for less than a day laborer
wages. . . . This is a time when
kids come out of high school and
start at $50 a week as store clerks.''
He asked that requirements be|K.
raised instead of lowered, suggest-
ing a special license for chief engi-
neers. He would require a man to
serve three years before being
qualified to take the chief engi-
neer's examination.
Lewis C. Sherlock, Denver, stated
he believes the U. S. Employment! ™
Service "classifies the field as over-ij,jri(
crowded. The constantly increasing
number of outstanding regular li-
censes also rules out any possibility
of a shortage."
Acton Tillery, chief engineer of
KTRC Santa Fe, N. M., protested Jits
the proposal. He wrote:
In my opinion entering the meter
readings in the log is not a mere
clerical function. It's to keep the
operator continually informed as to
the condition of the equipment as to J™
whether the equipment is operating ^
properly or as to whether a break
down is imminent. Only a proper un
derstanding of the meanings of th
WARD in Johnstown is TOPS
— for the Listener
— for the Advertiser
in Central Pennsylvania Market.
■1st-
RATINGS
RESULTS
RENEWALS
UIRRD
CBS RADIO NETWORK
WEED & CO., Representative.
Page 76 • June 30, 1952
ROADCASTING •
various meter readings will insure a
safe, economical and efficient opera-
tion.
William E. Bennis Jr., Washing-
tof||on consulting engineer, told FCC
the proposed rule changes would
reduce the standard of technical
operation. He pointed out:
Operation of broadcast transmitters
Strains a pool of technicians that can
j be "borrowed" if national defense
; needs become more important than
A the best operation of broadcast sta-
' tions.
First class operators are available
| where the salary and working condi-
A tions are commensurate with their
! responsibility. Good combination op-
1 erator-announcers are scarce; how-
i ever, such a position requires a per-
son with two talents.
■! "» Perhaps the creation of a new
i slass of operator, a practical techni-
cian, that can operate any broadcast
■station under the supervision of a
J arst-class operator might be needed.
Typical of the protests are these
highlights taken from engineers'
letters by the IBEW headquar-
ters in "Washington:
| " . . . This ill-disguised proposal for
T 'remote" operation is really a proposal
a): for unattended operation, which is
tiirectly contrary to the FCC's rules
Wind attitude in the past. The fact is
;hat transmitter tubes and components
^'Ire critical materials. How anyone
*:an possibly assume that complete
ack of attention to the finer points
mi the conservation of those mate-
rials in the transmitters could be
j jither in the public or private in-
erest is beyond me. . . .
i . . . It may be that the operation
Mjf modern transmitters is possible by
i "emote control, but from the stand-
°,j joint of reliable operation in a time
s[ >f crisis the proposed rules make no
lense whatever. Anyone who is famil-
wkr with the problem of civil defense
J] ihould certainly be violently opposed
'j o unattended operation. . . .
I have had personal experience
I vith the operation of the now-defunct
ij.VSAI [Cincinnati] booster transmit-
■i er. We found that in spite of what
"1 ippeared to be practical control cir-
.hiuits and good engineering practices,
. ,'ve had almost constant trouble. Even
'relatively simple circuits proved er-
j'ratic; we could turn it on, but
' pouldn't turn it off, or vice versa. . . .
"p . . . Remote operation of even the
1 owest power transmitter will de-
i [enerate to a sloppy, haphazard serv-
djhce to the listeners. To meter and
t Lontrol the operation, more and more
gadgets" can be added, but we will
-wind up with a more complicated
jl'peration than we now have. The
-'Commission will have to revise its
- xaminations to insure the public
/•gainst "gadget" failure. . . .
... I am not opposed to technologi-
j al progress but I can't agree with
, he proposal to license unattended
operation. Our local FCC office ad-
Ipaits that it can't police the present
egulations. What will happen when
nattended operation is allowed and
,| ven more monitoring and policing is
'' ' ecessary? . . .
efi . . . Automatic pilots are used on
eI irplanes, but none will put their
5 1 onfidence in them completely. The
'] roadcasters accepted the rules of the
'Commission when they got their li-.
"J enses, why can't they stick to the
J ules now? . . .
I
Complete your
WISCONSIN
coverage
effectively
with
TRANSISTORS
RCA Reports Advances
PROGRESS in transistor research
which for the first time promises
the use of transistors in VHP tele-
vision, FM radio and point-to-point
radio communications was reported
last week by RCA.
The announcement that several
developmental point-contact tran-
sistors were made to oscillate at
frequencies well up in the 100-to-
200 mc band and one at 225 mc was
made by Dr. Charles B. Jolliffe,
vice president and technical di-
rector of RCA. The highest fre-
quency value previously achieved
by transistors, according to pub-
lished reports, has been 50 mc.
The transistor is still in the
developmental stage. It consists
of a speck of germanium crystal
and fine contact wires and is no
greater in size than a kernel of
corn. It can perform many of the
functions of electron tubes.
Dr. Jolliffe said that prior to the
recent RCA experiments, transist-
ors have been regarded as limited
to relatively low-frequency appli-
cations in TV, FM radio, point-to-
point radio communication and
other electronic equipment for mili-
tary and civilian use.
This latest development was ac-
complished by B. N. Slade, Tran-
sistor engineer of the RCA Tube
Dept., RCA Victor Division, Har-
rison, N. J.
SHOW MUST, ETC.
WMSA, Quimcy Howe Prove It
A SEVERE electrical storm played
hob with but did not silence
America's Town Meeting over ABC
from Massena, N. Y., last week.
Lights and power were cut off and
heavy rains delayed the arrival of
moderator Quincy Howe and two
guest speakers — but the show went
on.
The broadcast commemorated the
sesquicentennial celebration of
Massena and is likely to become a
long-remembered event. Before the
program got underway, the local
committee safely ushered Mr. Howe
and the guest speakers to the local
movie house where Town Meeting
program director Harriet Halsband
had grappled successfully with an-
other problem — re - establishing
power. Since power at WMSA,
Massena's ABC outlet, had failed,
Miss Halsband had engineers hook
up a battery and send the broad-
cast to WAGE Syracuse and thence
over the network.
Rains did not prevent some 350
persons from attending the per-
formance. They found their way
to seats with the aid of flashlights
and later participated in the ques-
tion-and-answer period.
Commented moderator Howe
after his in-the-dark appearance:
"Maybe we should always work in
the dark."
Dept. Stores' Blue Monday
(Continued from page 26)
stores in nearby markets showed
increases of only 11% and 4.2%
for the same period.
Federal Reserve Board reports
on department store sales for the
week ending April 5 showed a na-
tional increase over the previous
period of 7%, and for the week
ending April 12, increase of 11%.
For the Philadelphia district, in
which Pottsville is located, depart-
ment store sales increased 13%
for the week ending April 5, 3%
for week ending April 12.
Results of all the tests are col-
lated and published by Department
Store Studies, c/o WPAM Potts-
ville, Pa. The studies include a
description of the merchandise ad-
vertised, copies of announcements
and scripts, a detailed analysis of
costs and results. They cost $15 a
month. Coordinating the entire
program is Sam Cuff, radio-TV
consultant to Allied Stores Corp.
Back in 1945, another Allied
store was the guinea pig in a broad
radio advertising study. Joske's of
San Antonio, in conjunction with
the Broadcast Advertising Depart-
ment of NARTB (now separated
and autonomous as Broadcast Ad-
vertising Bureau), conducted a
lengthy study of "beamed" radio
advertising — sponsoring programs
directed at specific segments of the
listening audience.
The study being conducted by
Pomeroy's is a continuing one and
is envisaged as the most complete
and up-to-date test of radio adver-
tising for department stores.
will break with another selling
campaign to test the effectiveness
of its "educational" campaign.
One result of this method of ad-
vertising has already become ap-
parent. Traffic in the housewares
department of the department store
has shown a steady increase since
the beginning of the test.
Whether attributable to the radio
campaigns — there have been a
dozen since late in March — or not,
there is one seriously indicative
note that has become apparent:
Pomeroy's total store-wide sales
for the 10-day, pre-Easter season
was $99,700, compared to $82,300
in the same 1951 period. This is a
gain of 20.5%. Similar Allied
LONDON MISSION
Webster Heads U. S. Party
FCC COMR. E. M. Webster heads
a group of government officials who
will be in London for a July 9 con-
ference with members of the
British Commonwealth Communi-
cations Council on proposed modi-
fications in the 1945 Bermuda Tele-
communications Agreement. Comr.
Webster flew to England ahead of
the party, leaving June 20 in order
to survey British marine radio
systems, telecommunications and
TV developments.
In addition to Comr. Webster,
the U. S. group, which is slated to
sail for England on the United
States July 3, includes among
others, T. H. E. Nesbitt, assistant
chief of Telecommunications Policy
Staff in charge of international
communications, State Dept.; Jack
Werner, FCC Common Carrier
Bureau Chief; Marion Woodward,
chief, FCC International Communi-
cations Div. The group is to return
July 23.
KERG'S Coverage
GLEN M. STADLER, news ana-
lyst, KERG Eugene, Ore., is cover-
ing activities of the Oregon delega-
tions to the Chicago political con-
ventions. Mr. Stadler is recording
interviews with delegates and send-
ing them to KGAL Lebanon, KXL
Portland and KGAE Salem.
the
player
Capitol's new,
low-cost open end
dramatic show
15 minute dramas — mystery,
comedy, adventure, westerns
— easier to program
— easier to sell!
Audition discs and
brochures available now!
CAPITOL RECORDS
Distributing Corp.
BROADCAST SALES DIVISION
1453 No. Vine, Hollywood 28, Calif.
ROADCASTING •
30, 1952 • Page 77
FINAL
TV
ALLOCA-
TIONS
REPORT
Extra copies of this 196-page
printed report available at $3.00
each.
This complete, easy-to-read vol-
ume shows the entire city-by-
city breakdowns for all 2,053
proposed stations in 1291 com-
munities.
For extra work copies, tear
copies, library copies 6end the
coupon below. Supply is limited
so order your copies now.
Broadcasting •Telecasting
870 National Press Bldg.
Washington 4, D. C.
Please send copies of
the Final Television Allocations
Report at $3.00 each.
□ M/O, check □ please bill
Company
Street
City
State
FOR FINEST TAPE RECORDING
WH AS
Louisville, Ky.
—FIRST CHOICE
OF ENGINEERS!
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require — at a price you want to pay!
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IU4 PORTABLE — LIGHTWEIGHT
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Units can be combined for
studio operation of portable
$2 cutuec&ul. inc.
;Mogn»c«rd, ln<., 360 N. Mlchlgon Av«., Chicago 1 , III.
Page 78 • June 30, 1952
fCC actions
JUNE 20 THROUGH JUNE 26
CP-construction permit ant.-antenna cond.-conditional
DA-directional antenna D-day LS-local sunset
ERP-effective radiated power N-night mod. -modification
STL-studio-transmitter link aur.-aural trans.-transmitter
synch, amp.-synchronous amplifier vis.-visual unl.-unlimited hours
STA-special temporary authorization CG-conditional grant
SSA-special service authorization
Grants authorizing new stations and transfers, accompanied by a
roundup of new station and transfer applications, begin on page 83.
June 20 Applications . . .
ACCEPTED FOR FIXING
Change Transmitter Location
WPRT Prestonsburg, Ky.— Mod. CP
which authorized new AM to change
trans, location and type of trans.
AM— 1380 kc
WACB Kittanning, Pa.— CP to in-
crease power from 500 w to 1 kw.
Renewal of License
WLOK-FM Lima, Ohio — Requests
renewal of license.
Change ERP
WMCF (FM) Memphis, Tenn.— Mod.
CP which authorized change in exist-
ing FM to change ERP from 330 to 325
kw; ant. height above average ter-
rain from 430 to 476 ft.; overall height
above ground from 729 to 746 ft.
TENDERED FOR FILING
Changes in DA
WISH Indianapolis, Ind. — CP to
change DA system and move trans,
location 450 ft. southeast of present
site.
APPLICATION RETURNED
KBOX Modesto, Calif.— RETURNED
voluntary transfer of control of li-
censee corp. from G. A. M. Lynch,
Cecil Lynch and Harold Bowen, to
Ralph M. Brown, William Brown and
Milton Hibdon.
APPLICATION DISMISSED
WERL E. Rainelle, W. Va.— DIS-
MISSED voluntary assignment of CP
to Marvin I. Thompson.
June 20 Decisions . . .
BY COMMISSION EN BANC
Renewal of License
Following stations were granted re-
newal of licenses on regular basis:
KDRS Paragould, Ark.; KTHT Hous-
ton, Tex.; KWAL Wallace, Ida.; KWCB
Searcy, Ark.; KWHN Ft. Smith, Ark.;
WACR Columbus, Miss.; WCAT Rapid
City, S. D.; WCFV Clifton Forge, Va.;
WFMB (FM) Mayodan, N. C; WGVM
Greenville, Miss.; WHOC Philadelphia,
Miss.
June 23 Applications . . .
ACCEPTED FOR FILING
License for CP
KBLA Burbank, Calif.— License for
CP which authorized new AM.
WQXI Atlanta— License for CP which
authorized change in power, hours,
installation of DA-N and change in
trans, and studio location.
WBBZ Ponca City, Okla.— License
for CP which authorized change in
trans, and studio location.
Extension of Completion Date
KMYC Marysville, Calif.— Mod. CP
which authorized change in facilities
for extension of completion date.
Changes in DA
KGDM Stockton, Calif.— License for
CP which authorized changes in DA.
License for CP
Change ERP
WCPO-FM Cincinnati— CP to change
ERP from 10 to 12.5 kw; ant. height
above average terrain from 650 to 585
ft.; overall height above ground from
560 to 545 ft.
Renewal of License
KFSA-FM Fort Smith, Ark.; WDUN-
FM Gainesville, Ga.; WOMI-FM
Owensboro, Ky.; WKYC (FM) Padu-
cah, Ky.; WIBM-FM Jackson, Mich.;
WOAP-FM Owosso, Mich.; WFMJ-FM
Youngstown, Ohio.
June 23 Decisions . . .
BY BROADCAST BUREAU
Extension of Completion Date
WJEF-FM Grand Rapids, Mich.—
Granted mod. CP for extension of
completion date to 12-27-52.
KECC Pittsburg, Calif. — Granted
mod. CP for extension of completion
date to 9-1-52.
WSLM Salem, Ind.— Granted mod.
CP for extension of completion date
to 8-26-52.
WDMJ Marquette, Mich. — Granted
mod. CP for extension of completion
date to 8-15-52.
Change Studio Location
KSPO Spokane, Wash.— Granted li-
cense covering change in studio and
trans, locations.
Change Operating Hours
WTCH Shawano, Wis.— Granted li-
cense covering change from D to unl.
and installation of DA-N.
Modification of CP
WPRE Prairie du Chien, Wis.—
Granted mod. CP for approval of ant.,
trans., and main studio location, and
change type of trans.
WDWD-FM Dawson, Ga. — Granted
mod. CP to make changes in type of
trans, and to extend commencement
and completion dates from 2 and 8
months respectively from date of grant.
Change Antenna System
WKOV Wellston, Ohio — Granted
mod. CP to make changes in the ant.
and ground system.
WHLN Harlan, Ky.— Granted CP to
make changes in ant. and ground sys-
tem.
WNVA Norton, Va.— Granted CP to
make changes in the ant. and ground
system.
FM— 101.1 mc (Ch. 266)
WCBS-FM New York— Granted li-
cense covering changes in existing FM
101.1 mc (Ch. 266), 1.5 kw 1,270 ft.
Cancel License
KWLK-FM Longview, Wash.— Grant-
ed request to cancel license and de-
lete FM.
Change Transmitter Location
KTFS Texarkana, Tex.— Granted CP
to change trans, and main studio lo-
cation.
June 24 Applications . . .
ACCEPTED FOR FILING
License for CP
WKAB Mobile, Ala.— License for CP
which authorized installation of new
automatic frequency control equip-
ment.
WORZ-FM Orlando, Fla.— License for
CP which reinstated expired CP which
authorized new FM.
Modification of CP
WTUS Tuskegee, Ala. — Mod. CP
AM to change
Extension of Completion Date
KMYC-FM Marysville, Calif.— Mod
CP which authorized changes in exist-
ing FM for extension of completion
date.
Renewal of License
WMLL (FM) Evansville, Ind., and
WXNJ (FM) Plainfield, N. J.
Increase ERP
WCTN (TV) Columbus, Ohio— CP to
increase ERP from 6 kw vis. 3.25 kw
aur. to 100 kw vis. 50 kw aur.
TENDERED FOR FILING
AM— 1550 kc
WHBS Huntsville, Ala.— Mod. CP to
change from 1 to 5 kw-D and change
type of trans.
Modification of License
WCMB Lemoyne, Pa.— Mod. of li-
cense to specify station location at
Harrisburg and Lemoyne, Pa. and add
additional main studio at Harrisburg.
June 24 Decisions . . .
ACTIONS ON MOTIONS
By Comr. Frieda B. Hennock
WTOD, The Toledo Blade Co., Radio
Corp. of Toledo, all of Toledo, Ohio,
and The Rural Bcstg Co. of Ohio, Oak
Harbor, Ohio.— Granted joint petition
for extension of time to August 4,
within which to file exceptions to the
initial decision in this proceeding.
By Hearing Examiner
Elizabeth C. Smith
Desert Radio and Telecasting Co..
Palm Springs, Calif.— Granted petition
to amend application to change fre-
quency requested from 1230 to 1450 kc
and to remove application, as amended. , _
from hearing docket.
By Hearing Examiner Fanny N. Litvin
The Heart of the Black Hills Sta-
tion, Rapid City, S. D.— Granted mo-
tion for continuance of hearing in pro-
SERVICE DIRECTORY
Custom-Built Equipment
U. S. RECORDING CO.
1121 Vermont Ave., Wash. 5, D. C.
Sterling 3626
COMMERCIAL RADIO
MONITORING COMPANY
PRECISION FREQUENCY MEASUREMENTS
Engineer on duty all night every night
JACKSON 5302
P. O. Box 7037 Kansas City, Mo.
• TOWERS •
AM • FM • TV •
Complete Installations
TOWER SALES & ERECTING CO.
6100 N. E. Columbia Blvd.
Portland 11, Oregon
EAU
ROADCASTING • Telecasting
CONSULTING RADIO & TELEVISION ENGINEERS
JANSKY & BAILEY
Executive Offices
National Press Building
Offices and Laboratories
1339 Wisconsin Ave., N. W.
Washington, D. C. ADams 2414
Member AFCCE *
cp:
Commerciaf Radio Equip. Co.
Everett L. Dillard, Gen. Mgr.
INTERNATIONAL BLDG. Dl. 1319
WASHINGTON, D. C.
P. O. BOX 7037 JACKSON 5302
KANSAS CITY, MO.
Craven, Lohnes & Culver
MUNSEY BUILDING DISTRICT 8215
WASHINGTON 4, D. C
Member AFCCE"
E. C. PAGE
CONSULTING RADIO
ENGINEERS
BOND BLDG. EXECUTIVE 5670
WASHINGTON 5, D. C.
Member AFCCE'
WILLIAM L. FOSS, Inc.
Formerly Colton & Foss. Inc.
927 15th St., N. W. REpublic !
WASHINGTON, D. C.
LYNNE C. SMEBY
"Registered Professional Engineer"
1311 G St., N. W. EX. 8073
Washington 5, D. C.
ROBERT L. HAMMETT
CONSULTING RADIO ENGINEER
230 BANKERS INVESTMENT BLDG.
SAN FRANCISCO 2, CALIFORNIA
SUTTER 1-7545
BERNARD ASSOCIATES
CONSULTING RADIO ENGINEERS
5010 Sunset Blvd.
Hollywood, Calif. NOrmandy 2-6715
JAMES C. McNARY
Consulting Engineer
National Press Bldg., Wash. 4, D. C.
Telephone District 1205
Member AFCCE *
A. D. RING & CO.
26 Years' Experience in Radio
Engineering
MUNSEY BLDG. REPUBLIC 2347
WASHINGTON 4, D. C.
Member AFCCE*
MclNTOSH & INGLIS
1216 WYATT BLDG.
WASHINGTON, D. C.
Metropolitan 4477
Member AFCCE*
MILLARD M. GARRISON
1519 Connecticut Avenue
WASHINGTON 6, D. C.
MICHIGAN 2261
Member AFCCE*
JOHN CREUTZ
319 BOND BLDG. REPUBLIC 2151
WASHINGTON, D. C.
Member AFCCE *
GEORGE P. ADAIR
Consulting Radio Engineers
Quarter Century Professional Experience
Radio-Television-
Electronics-Communications
1610 Eye St., N.W., Wash. 6, D. C.
Executive 1230 — Executive 5S31
(Nights-holidays, Lockwood 5-1819)
Member AFCCE *
JOHN B. HEFFELFINGER
815 E. 83rd St. Hiland 7010
KANSAS CITY, MISSOURI
Vandivere,
Cohen & Wearn
Consulting Electronic Engineers
612 Evans Bldg. NA. 2698
1420 New York Ave., N. W.
Washington 5, D. C.
eeding re application from June 24
■> September 22, at Washington, D. C.
une 25 Applications . . .
ACCEPTED FOR FILING
License for CP
KPOC-FM Pocahontas, Ark.— License
)r CP which authorized new FM.
WTOP-FM Washington— License for
P which authorized changes in exist-
ROADCASTING • Telecasting
ing FM.
Change Antenna Height
WRAL-FM Raleigh, N. C. — CP to
change ant. height above average ter-
rain from 325 to 407 ft.; overall height
above ground from 354 to 536 ft.
Change ERP
WCAC (FM) Anderson, S. C. — CP to
change ERP from 41 to 52 kw; ant.
(Continued on page 83)
— Established 1926 —
PAUL GODLEY CO.
Upper Montclair, N. J. MO. 3-3000
Laboratories Great Notch, N. J.
Member AFCCE *
There is no substitute for experience
GILLETT & BERGQUIST
982 NATL. PRESS BLDG. NA. 3373
WASHINGTON, D. C.
Member AFCCE*
RUSSELL P. MAY
John A. Moffet, Associate
1422 F St., N. W. Kellogg Bldg.
Washington, D. C. REpublic 3984
Member AFCCE *
KEAR & KENNEDY
1302 18TH ST., N. W. HUDSON 9000
WASHINGTON 6, D. C.
Member AFCCE*
GUY C. HUTCHESON
P. O. Box 32 AR 4-8721
1100 W. Abram
ARLINGTON, TEXAS
WALTER F. KEAN
AM-TV BROADCAST ALLOCATION,
FCC & FIELD ENGINEERING
1 Riverside Road — Riverside 7-2153
Riverside, III.
(A Chicago suburb)
GRANT R. WRATHALL
Aptos, California
Appointments arranged for
3an Francisco Seattle Salt Lake Cit
Los Angeles Portland Phoeni
Box 260 APTOS— 3352
Member AFCCE*
HARRY R. LUBCKE
CONSULTING TELEVISION ENGINEER
Television Engineering Since 1929
2443 CRESTON WAY HO 9-3266
HOLLYWOOD 28, CALIFORNIA
JAMES R. BIRD
Consulting Radio Engineer
Fairmont Hotel, KYA. 33 Elm Ave.
San Francisco 8. Calif. Mill Valley, Calif.
DOuglas $-2536 DVnlap 8-4871
GEORGE C. DAVIS
501-514 Munsey Bldg.— STerling 0111
Washington 4, D. C.
Member AFCCE *
GEORGE E. GAUTNEY
CONSULTING RADIO ENGINEER
1052 Warner Bldg.
Washington 4, D. C.
National 7757
WELDON & CARR
WASHINGTON, D. C.
1605 Connecticut Ave.
Dallas, Texas Seattle, Wash.
4212 S. Buclcner Blvd. 4742 W. Ruffner
Member AFCCE *
A. EARL CULLUM, JR.
CONSULTING RADIO ENGINEERS
HIGHLAND PARK VILLAGE
DALLAS 5, TEXAS
JUSTIN 6108
ROBERT M. SILLIMAN
1011 New Hampshire Ave., N. W.
Republic 6646
Washington 7, D. C.
WILLIAM E. BENNS, JR.
Consulting Radio Engineer
3738 Kanawha St., N.W., Wash., D. C.
Phone ORdway 8071
Box 2468 Birmingham, Ala.
RAYMOND M. WILMOTTE
1469 Church Street, N.W. DEcatur 1231
Washington 5, D. C.
Member AFCCE *
WALTER J. STILES
Consulting Television Engineer
1003 loyalty Building, Portland, Oregon
AT water 4282
Washington, D. C— REpublic 6160
Member AFCCE
June 30, 1952 • Page 79
CLASSIFIED ADVERTISEMENTS
Payable in advance. Checks and money orders only.
Situations Wanted 204 per word — $2.00 minimum • Help Wanted 25^ per word — $2.00 minimum
All other classifications 304 per word — $4.00 minimum • Display ads. $15.00 per inch
No charge for blind box number. Send box replies to
Broadcasting • Telecasting, 870 National Press Bldg., Washington 4, D. C.
applicants: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately,
please). All transcriptions, photos, etc. sent to box numbers are sent at owner's risk. Broadcasting • Telecast-
ing expressly repudiates any liability or responsibility for their custody or return.
Help Wanted
Managerial
We have openings for two district
sales managers — one east of the Mis-
sissippi, the other west. Good for 5 to
10 thousand a year. These are newly
created sales positions in our merchan-
dising division. Single men with cars
preferred because of extensive travel-
ing. Contact F. P. Kendall, Executive
Vice President, National Research Bu-
reau, Inc., Chicago 10, Illinois.
Salesmen
Sales engineer under 35 for broadcast
equipment sales. National organiza-
tion. Excellent products. Middle west.
Some travel. TV experience desirable
but not necessary. Replies confidential.
Box 474P, BROADCASTING . TELE-
CASTING.
Sales manager to join group rehabili-
tating station. Incentive bonus and
participation in ownership. Box 492P,
BROADCASTING . TELECASTING.
Mountain area network affiliate in a
sales management "preferred" area
wants experienced salesman capable of
being commercial manager and assum-
ing additional responsibilities. Perma-
nent. Established organization desires
to advance the man selected. Include
picture, references in letter to Box
538P, BROADCASTING • TELECAST-
ING.
Young, experienced salesman with pro-
duction ideas for 10 kw southwestern
network affiliate; $45 week plus com-
mission and car allowance. Submit
photo with reply. Box 550P, BROAD-
CASTING . TELECASTING.
Salesman-announcer. Old Dominion
station offers fine opportunity for man
in early 30's who is capable and experi-
enced in radio sales and announcing.
Seventy-five weekly to start. Box 552P,
BROADCASTING . TELECASTING.
CBS station in highly competitive
southeastern city will add one salesman
to present staff. Rumuneration on
commission basis with adequate draw.
Write in full giving references and ex-
perience. Box 553P, BROADCASTING
. TELECASTING.
Salesman, One station market, 15,000.
Midwest. Salary open. Full particulars,
please. Box 544P, BROADCASTING .
TELECASTING.
Salesman or announcer-salesman. 250
watt east central network affiliate.
Rush references, full information. Box
558P, BROADCASTING . TELECAST-
ING.
Experienced salesman: 15 percent com-
mission. $50 weekly guarantee for first
60 days. Unrestricted, protected pros-
pects. Must have car. Angus D. Pfaff,
WNMP, Evanston, Illinois.
Announcers
Experienced announcer-engineer. Sev-
enty-five start. Upper midwest. Box
26P, BROADCASTING . TELECAST-
ING,
Good announcer who has experience at
copywriting, Pennsylvania independent.
Send full resume experience, plus audi-
tion, photo and sample copy. Box 289P,
BROADCASTING ♦ TELECASTING.
Regional station in upstate New York
with application filed with FCC needs
qualified transmitter engineer full-
time. Fine opportunity with pro-
gressive station if you have what it
takes. Forty hour shift, good working
conditions. Write Box 394P, BROAD-
CASTING . TELECASTING.
Minnesota station wants announcer
able to handle traffic work. Must be
good typist. Car necessary. Possibility
of working into program director.
Good salary. Box 395P, BROADCAST-
ING . TELECASTING.
Announcer with superior voice, inter-
viewing ability, for station in important
Texas market. Box 485P, BROAD-
CASTING . TELECASTING.
Good announcer with first ticket. $65.
to start— fast ups. Inland California
net affiliate. Box 489P, BROADCAST-
ING • TELECASTING.
Help Wanted (Cont'd)
Announcer. Midwest daytimer, city,
15,000. Start $45. $50 in three months.
Full particulars, please. Box 545P,
BROADCASTING . TELECASTING.
3 experienced engineer-announcers,
heavy on announcing. $75 per week,
permanent to right men. Commercial
manager. For north Louisiana station.
Radio Station KLIC, Monroe, La.
Combo night 42-hour week, $70.00 with
quick advancement for ambitious man,
two weeks vacation, fully aircondi-
tioned plant, congenial staff, live
South Carolina town and company.
Announcing must be good. Box 579P,
BROADCASTING . TELECASTING.
Opening for experienced announcer at
1000 watt daytime independent. Must
be good on news, commercial and DJ
programs. Send complete information
and disc to WDBL, Springfield, Term.
Deep-voiced, professional announcers
around August 1. Prefer combos.
Other personnel needed. New station
near Louisville. WSLM Salem, Indiana.
Announcer-engineer wanted. South
Georgia Mutual network station wants
"experienced announcer-engineer who
can operate board and tables. $70.00
a week. WVOP, Telephone 327, Vidalia,
Georgia.
Wanted: Staff announcer who can also
do good newscast. Please send all in-
formation, including salary require-
ments to KFBB, Great Falls, Montana.
Wanted— Combination man for night
shift, emphasis on announcing. $75.00
weekly. Walt Gaines, WIEL, Elizabeth-
town, Ky.
Announcer — 1st class engineer and an-
nouncer-salesman. Prefer capable
sportscaster. 250 watt fulltime. Rent
somewhat higher than average. Salary
also higher. Located in middle of ex-
cellent hunting and fishing country.
Wonderful climate. Announcer-engi-
neer salary starts at seventy-five or
better. Announcer-salesman salary plus
commission. Call 789 or write Box
1117, Farmington, New Mexico.
Technical
KPET, Lamesa, Texas, has a good job
for engineer-announcer. Call, write or
wire collect.
First class engineer. No experience re-
quired. Virginia network station. Box
238K, BROADCASTING . TELECAST-
ING^
First class engineer, key position.
$75.00, forty-four hour week. State
availability. Box 192P, BROADCAST-
ING . TELECASTING.
Network affiliate, 1 kw, to employ five
first phone engineers to announce AM
schedule, combo men, $400 per month
if experienced. Live in ideal small
town bordering large metropolitan area
in Illinois. Write full details Box 398P,
BROADCASTING . TELECASTING.
Engineer diligent and dependable.
South Texas city. Box 486P, BROAD-
CASTING . TELECASTING.
Chief engineer wanted by South Caro-
lina 1000 watt daytime station. Must
be able to do some announcing. Good
Salary. Box 523P, BROADCASTING .
TELECASTING.
Engineer-announcer for Mutual station
near Atlanta. Salary open. Box 546P,
BROADCASTING . TELECASTING.
Engineer-announcer at 250 watt east
central network affiliate. Announcing
experience desirable but not essential.
Box 557P, BROADCASTING • TELE-
CASTING^
Combiation man - Good working con-
ditions in AM-FM installation North
Carolina. Box 568P, BROADCASTING
. TELECASTING.
Immediate opening for first class engi-
neer. No experience necessary, no an-
nouncing. KVOP, Plainview, Texas.
First class engineer wanted immedi-
ately. Experience not necessary. Good
pay and good working conditions.
WBBP and WBBP-FM, Forest City,
North Carolina.
Help Wanted (Cont'd)
Engineer, Daytimer, Write or wire
Wallace Werz, Chief, KXGI, Fort
Madison, Iowa.
First class engineer needed immediately
for daytime station, WAPF, McComb,
Miss.
Michigan station has immediate open-
ing for first class engineer. No an-
nouncing required. Annual bonus and
paid vacation time. Send complete
qualifications to Chief Engineer, WHFB,
Benton Harbor, Michigan.
Engineer-announcer. Starting salary
$70.00 per week WIRB, Enterprise, Ala-
bama.
Immediately; experienced combination
man. Air work important. Salary ex-
cellent. Send recording. Contact Man-
ager, WITZ, Jasper, Indiana.
First class engineer. Control board and
recorder experience necessary. WKRM,
Columbia, Tennessee.
Immediate opening for two first class
phone operators in a new 5,000 watt sta-
tion. Consider inexperienced man;
starting salary $65.00 for 48 hours.
Wire or telephone Stuart G. Odell, Gen-
eral Manager, WVOW. Logan, W. Va.
Engineer-announcer for 250 watt Mu-
tual station in Statesboro, Georgia.
Nice college town, living conditions
reasonable, good salary, job open
August 1st. Want man who would
like to settle in town, not a drifter.
Write full particulars to R. H. Thomp-
son, WWNS, Statesboro, Georgia.
Production-Programming, others
Newsman— Gather, edit, write news.
Some announcing. $300.00 per month,
plus mileage. Photo, audition, re-
quired. Box 424P, BROADCASTING .
TELECASTING.
Experienced radio bookkeeper needed
by Texas station in beautiful resort
city. Box 484P, BROADCASTING •
TELECASTING.
Newsman. Must have experience in
gathering and writing local news to
join topnotch news staff. Top 5 kw
Mutual station. Send full background,
photo, tape. Box 502P, BROADCAST-
ING . TELECASTING.
Continuity writer, women's feature an-
nouncer. Ambitious, serious. Send
disc, sample and photo to Box 539P,
BROADCASTING . TELECASTING.
Male copywriter with some announc-
ing experience, to work one hour early
morning, hillbilly type show. Per-
manent offered position. KBOA, Ken-
nett, Missouri.
Experienced copywriter. Excellent op-
portunity. Please send samples, salary
required, full resume in first letter.
KENT, Shreveport, Louisiana.
Chief copywriter. Permanent. Send
snapshot and samples. WEAT-NBC.
P. O. Box 421, West Palm Beach,
Florida.
Progressive northwestern Ohio station
wants man to take over local news
operation. Send photo, disc and refer-
ences to Dave Lee, WLOK, Lima, Ohio.
Sales promotion manager. Bright, ag-
gressive young man with sales promo-
tion experience, for WTOP, The Wash-
ington Post-CBS Radio and Television
stations, Warner Building, Washing-
ton, D. C. Pleaase reply Attention:
Mr. Richardson, giving full details and
salary range.
Situations Wanted
Managerial
Successful manager with many years
of experience— all phases radio— de-
sires managerial position in state or
vicinity of -Texas only. Box 565P,
BROADCASTING . TELECASTING.
Situations Wanted (Cont'd)
Experienced, capable manager^ pres-
ently employed, desires return to west
coast. Radio pioneer with proven abil-
ity in sales, programming and manag-
ing in markets up to 500,000 population
Years of mike work in sports, news,
special events. Family man age 43,
good health. Adequate references
Box 537P, BROADCASTING . TELE-
CASTING.
Manager. Three years present station.
Excellent sales background. Not a
desk sitter, but a hard hitting sales
producer. Started from bottom. Know
all departments. First class license.
Combination announcer-engineer to
network engineer to manager. Mar-
ried, sober. Industry, personal and
bank references. Western states only.
Box 555P, BROADCASTING . TELE-
CASTING^
Young, aggressive radio executive ex-
perienced in station operation desires
manager position small station. With
sound programming, live-wire sales
and efficient outlet personnel manage-
ment, can make profitable operation.
Successful record. Would like affilia-
tion at station with challenge and
opportunity. Box 562P, BROADCAST-
ING . TELECASTING.
Seeking step-up to general manager-
ship. Thoroguhly familiar with all
phases of successful radio, program
and saleswise, plus accounting and
business background. Box 563P,
BROADCASTING • TELECASTING.
Salesmen
Experienced salesman, producer, an-
nouncer, merchandiser. Adult, family,
now employed, not afraid competition,
wants to work for station that needs
money. Fifteen percenters — don't an-
swer. Box 564P, BROADCASTING .
TELECASTING.
Top level radio sales executive, local,
network experience, seeking radio or
TV sales management or general man-
agership opportunity. Married, 38, hard,
consistent, solid worker having nation-
wide contacts with agencies. College
graduate, business administration.
Over $500,000 in sales last twelve
months. Well known in radio circles.
Suggest immediate contact. Box 575P,
BROADCASTING • TELECASTING.
Announcers
Staff announcer with thorough experi-
ence, major markets. Emphasis on
news. Seeks spot with solid station
offering good future. Box 500P,
BROADCASTING . TELECASTING.
Announcer desires permanent position
with growing station. Superior, mature
voice. Very strong on news, capable
DJ. 3 years educational FM, commer-
cial AM experience. College graduate,
draft exempt veteran. Prefer North
Atlantic states area. Disc and brochure
on request. Box 525P, BROADCAST-
ING • TELECASTING.
20 years radio. Year television. Have
announced and produced top network
shows. No prima donna or drifter.
News, MC, disc jockey. Seeking per-
manent position. Best references. Tape,
letter and picture on request. Avail-
able within two weeks. Box 526P,
BROADCASTING • TELECASTING.
Disc jockey with first class license,
very experienced. Wants permanent
situation as DJ personality. Immediate.
Box 529P, BROADCASTING . TELE-
CASTING.
Announcer; first phone. Veteran, mar-
ried, family. Wants permanent loca-
tion mountains, good hunting, fishing.
College — fifteen months experience —
references. Presently employed. Box
543P, BROADCASTING . TELECAST-
ING.
Announcer. Married veteran, now em-
ployed. Desires position Virginia.
North Carolina. Box 547P, BROAD-
CASTING • TELECASTING.
Colored disc jockey, newscaster, an-
nouncer and expert control board
operator, with talent and extra per-
sonality. Experience on New York
stations. Single, free to travel. Re-
sume-audition disc available upon re-
quest. Box 548P, BROADCASTING .
TELECASTING.
Announcer-newsman: Three years last
position. Late night shift acceptable.
Appreciate opportunity with small
operation offering long range plan.
Responsible, draft exempt. Box 554P,
BROADCASTING • TELECASTING.
Newsman-AM-TV. Proven commercial
record. Mature, authoritative delivery.
Professional editing, re-write. Ref-
erences. Available three weeks notice.
Box 567P, BROADCASTING .
CASTING.
EXPERIENCED
BROADCASTERS
NOW AVAILABLE
Situations Wanted (Cont'd)
So you're reading the ads? Then you
must be looking for someone to fill
a certain niche. Well, I've an itch
to fill that niche. Seven years experi-
ence AM announcing-DJ-newscasting,
two years television directing. Tal-
snted special events, acting, writing,
producing, teaching. Seek assignment
with non-stuffy, progressive station.
I Box 577P, BROADCASTING . TELE-
CASTING.
Veteran, 24, wants announcing, small
I sports-minded station, midwest. Disc
available. Little experience, but 100%
conscientious. College and SRT grad-
uate. Box 578P, BROADCASTING •
TELECASTING.
j Announcer, staff, experienced. Write
copy, handle board. Prefer eastern
[area. Box 569P, BROADCASTING •
TELECASTING.
innouncer, staff, experience,
connection with progressive operation
in Florida. Box 570P, BROADCAST-
ING . TELECASTING.
Announcer - writer: Formerly college
speech instructor, 25, experienced
radio-journalist-special events, exten-
sive sports coverage, heavy production
background. NBC-TV writing, direct-
ing, training. Box 573P, BROAD-
CASTING . TELECASTING.
Experienced announcer, MC; strong on
music, news, sports. College graduate,
25, single, Veteran. Prefer northeast.
Thomas R. Quain, 198 Wyoming
Avenue, South Orange, New Jersey.
I Telephone-South Orange 2-4733.
Competent staff announcer; board and
all phases: DJ and news; 11 years ex-
perience; married. Write or wire Phil
Smith, 620 W. Broadway, Rockwood,
iPenna.
Situations Wanted (Cont'd)
For Sale (Cont'd)
Technical
. | Chief engineer with 12 years experi-
j I fence in construction and maintenance
: "' on 250 to 5000 watt AM-FM transmitting
! equipment. Also on all types studio
: and recording equipment. Married, 35,
: ! family. Permanent position desired.
: I Will locate anywhere. References and
V interview furnished. Available im-
; mediately. Box 475P, BROADCAST-
_ j [NG . TELECASTING.
Announcer — First license. Good voice
- quality. Seventy-five weekly minimum.
• Box 531P, BROADCASTING . TELE-
« | CASTING.
| Chief engineer. Twelve years in radio,
:"' Seven years broadcast experience. TV
_ training. Consulting radio engineering
n with extensive directional experience.
IB i Desire change to progressive station.
.5 P9.000. Full particulars in first letter,
- please. Box 534P, BROADCASTING .
TELECASTING.
" | Engineer experienced with first phone.
S Eight years experience AM and FM.
■ ' Prefer Virginia, West Virginia or
I Tennessee. Married, mature and draft
e Exempt. Box 535P, BROADCASTING .
; , TELECASTING.
ftadio operator first class. No experi-
ence. 3 years schooling including TV
md radio service and repair. Desires
oosition with radio broadcasting sta-
;ion. Box 549P, BROADCASTING .
I TELECASTING.
'First phone. No station experience.
I Technical school graduate. Married,
I Veteran, Age 31. Box 551P, BROAD-
| CASTING . TELECASTING.
First phone, veteran, draft exempt,
single, 3 years electronics schooling,
tfo announcing. Box 560P, BROAD-
I CASTING . TELECASTING.
! rirst phone, two years experience,
i 3refer southern states. Family, Box
I '61P, BROADCASTING . TELECAST-
NG.
ladio operator. First class license.
Wo experience. 3 years schooling, in-
Ij .hiding TV, radio service, repair. De-
i ires position with radio broadcasting
tation. Box 571P, BROADCASTING
| TELECASTING.
I tadio telephone operator. First class
I icense. No experience, 3 years
:j chooling including TV & radio serv-
| ce and repair. Desires position with
If adio broadcasting station. Box 572P,
!] BROADCASTING . TELECASTING.
J radio engineer; three years experi-
nce, veteran, references. Available
mmediately. T. L. Gunter, 805 S.
I Washington, Greenville, Mississippi.
lummer replacement. First phone,
ack Pugsley, 306 W. 58th St., New
7ork City.
:xperienced transmitter operator
vailable. Requirements? Lewis Sher-
jck, General Delivery, Denver, Colo-
ado.
Production-Programming, Others °ne 640AA condenser microphone and
News director available immediately.
Top local news reporting, special events,
documentaries. Box 472P, BROAD-
CASTING . TELECASTING.
Versatile girl. Radio and TV. Box
507P, BROADCASTING • TELECAST-
ING^
Girl continuity writer, office work, an-
nouncing. Excellent references. Box
527P, BROADCASTING . TELECAST-
ING^
Producer-writer for net and indie AM
and TV, radio-TV personality. Actor-
director legitimate stage, national ad
agency association. Young ex-service-
man seeking permanent relocation.
Box 528P, BROADCASTING . TELE-
CASTING^
Experinced newsman desires work in
city 50,000 population or over. Now
employed as radio news editor. Local
news and wire copy but no air work.
University B.A. Degree. Box 556P,
BROADCASTING « TELECASTING. .
Production supervisor. 2 years NBC-
TV, New York. Qualifications on
request. Box 574P, BROADCASTING
. TELECASTING.
Television
Salesmen
TV stations only. Young (31) man with
seven years of sales success in post-
war and prewar radio, single station.
Now wants to progress with television.
Box 524P, BROADCASTING . TELE-
CASTING^
Production-Programming, others
TV newsreel pioneer is looking for
connection major market. Compre-
hensive background includes five
years TV camera work with leading
TV network station. Also supervise
all phases of producing TV news
show. Have won several awards in
TV field. Excellent references from
industry leaders. Try Box 504P,
BROADCASTING . TELECASTING.
Young man with 18 months excellent
TV production training needs actual
experience anywhere. Box 559P,
BROADCASTING . TELECASTING.
For Sale
Stations
West coast FM now on air. Ideally
situated for regular or special service
broadcasting. Box 508P, BROADCAST-
ING . TELECASTING.
Western station. Independent. 250 w;
no competition. $40,000. Good terms
to good operator. Box 533P, BROAD-
CASTING . TELECASTING.
Equipment, etc.
Two new GE 3 kw FM amplifiers; one
GE 250 watt exciter. All export packed.
Very reasonable. Box 384P, BROAD-
CASTING . TELECASTING.
Two Radio Music VL-1D vertical pickup
assemblies complete with spare head.
Never been used, Brush BK-403 tape
recorder Lingo antenna 194' 9" com-
plete with guys, lighting equipment,
and tuning unit. Box 448P, BROAD -
CASTING . TELECASTING.
Steel tower, 110 feet, zinc coated. Can
be extended to 185 feet cheaply. New
condition — immediate delivery. Box
536P, BROADCASTING • TELECAST-
ING
Transmitting tubes to the high dollar.
3-810, 2-813, 2-807, 1-872. All standard
brands never out of cartons. Box 530P,
BROADCASTING . TELECASTING.
Tower, 180 feet. Truscon self-support-
ing with insulators, hardware and
lights. Brand new and a bargain. Box
540P, BROADCASTING . TELECAST-
ING^
Complete one kilowatt station equip-
ment priced for immediate sale. RCA
equipment in service less than four
years. Also complete directional array
with four Wincharger towers, coax line
and phasing equipment. KROC, Roches-
ter, Minnesota.
New, complete M.M. Cole transcription
library. $190.00 . . . you pay shipping.
KTAC, 2715 Center Street, Tacoma,
Washington.
500 feet Andrew type 452 - 3Va" coaxial
line new, crated. Three type 1452 ex-
pansion joints; four type 1052 90°
elbows; twelve type 1752-3 support
brackets; twelve type 2352-3 insulated
mounting brackets and other Andrew
fittings all new in original crates. For
prices write: Herbert H. Eckstein,
Technical Director, WCAN, 723 North
Third St., Milwaukee, Wisconsin.
RCA BFO, 68-B $275.00. RCA dist. &
noise meter, $325.00. Presto model
"Y" disc recorder, mounted in cabinet,
$400. All excellent condition. WFAG,
Ann Arbor, Michigan.
Stainless 200 foot tower. $1200 prepaid.
Excellent condition, two years use.
WPAW, Pawtucket, R. I.
Wanted to Buy
Stations
Station in south wanted. Preferably
in Tennessee or Kentucky. Tell all in
first letter. Box 541P, BROADCAST-
ING . TELECASTING.
Equipment, etc.
Wanted, used FM equipment in good
shape. Send information to Radio Sta-
tion WFRC, P. O. Box 990, Reidsville,
N. C.
modulation monitor, limiting ampli-
fier, pickups, turntables, coax line.
WMAM, Marinette, Wisconsin.
Miscellaneous
Anyone knowing Jack Delahunt
A.K.A. Jack Bell's address, please
write to Box 542P, BROADCASTING
. TELECASTING.
Commercial crystals and new or re-
placement broadcast crystals for Bliley,
Western Electric, RCA holders, etc.,
fastest service. Also monitor and fre-
quency measuring service. Eidson Elec-
tronic Co., Temple, Texas, phone 3-3901.
FCC first-phone in 6 weeks. Both
residence and correspondence courses
available. Grantham Radio License
School, 6064 Hollywood Blvd., Holly-
wood 28, California.
Help Wanted
Managerial
COMMERCIAL
MANAGER
for a 1000 watt clear channel
in market of 2 51,000. Sell Farm-
City approach at a good guarantee
against 15%. Ready to turn over
$3 500 billing. TV applicant. 576P,
BROADCASTING • TELECASTING
Technical
Capable and experienced Chief Engineer
for 1000 watt directional AM station in
large southern city. Must know all de-
tails transmitter and station operation and
maintenance.
Have application pending for TV with
excellent chance for early grant. Chief
will be sent to television school at our
expense and will then head our entire
television and broadcast setup.
We want a keen young man not over
thirty-eight (38) who is willing to start
at a reasonable salary of $4200.00 annual-
ly, plus yearly bonus . . . with a view
to advancement and a real future in the
broadcast business. Give complete details
of your education and experience, plus
picture in first letter. Box 532P, BROAD-
CASTING . TELECASTING.
Operating engineers wanted for defense radio
project. Four station chief engineers, four
transmitter supervisors, four receiver super-
visors, 16 transmitter operators, 16 receivei
operators. Radio telegraph, radio telephone
, BOB DOELICKE:
• The small station's
Tony Marvin. Ter-
MBf rific newscaster -
W, announcer. Former-
- ly 1 vr. GANG-
BUSTERS: com-
mercials for Palm-
• ' ' olive Shave
Cream; vocalist
with Inter-Frater-
ternity Glee Club
... Coached &
' ■ \ participated in Mil-
itary Service sports programs. STRONG
ON: NEWS SPORTS. TV Production
& Film Editing. TAPE OR DISC.
HARRY BALDWIN:
announcer - news-
caster-program di-
rector: Formerly: 3
years WMS— Mass.
as announcer, scrip-
ter & music direc-
tor. Educated at
Mercersburg Acad-
emy; Williams
College; Cincinnati
Conservatory of
Music. Strong on
all types of musi-
cal programs and continuity. Good
DJ, boardman and interviewer. TAPE
OR DISC.
JIM RAYMOND :
Announcer-DJ with
a breezy easy-to-
listen-to style. RED
is the effervescent-
type announcer who
wins friends and
audiences fast. Cre-
ator of "Raymond's
Record Room," and
jf other good disc
shows. Strong on
NEWS. CONTINU-
■« ITY & PROGRAM-
MING. DISC OR TAPE AVAILABLE.
TONY WARREN:
Formerly with
WTNS' Telephone
Quiz Shows and
Platter Party is ex-
tremely strong on
special events and '
DJ programming.
PD's will like his
news delivery and
savvy for continu-
ity. Take advan-
tage of his TV
knowledge and Tel-
ecine Production for your future AM-
TV setup. TAPE OR DISC.
JERRY CARDON:
Here's a good-look-
ing announcer with
a tremendous reso-
nant voice. For-
merly with three
Broadway musicals
and the LA. Civic
Light Opera this
"boy" knows and
reads music, sings
and can create pro-
grams that spon-
sors buy. You'll
NEWS; interviews;
and record shows. TAPE OR DISC.
LEE SMALL: Take
your choice Lee is
a good announcer
actor, newsman,
DJ, and all 'round
TV programmer.
While he does your
AM work he'll help
your TV operation
as floormanager,
film editor, cam-
eraman or director.
He's been a free-
lance agency an-
nouncer and turns
pitch job. TAPE OR DISC.
Write or Wire
Dexter Hall
find him strong
SRT
(Continued on next page)
SCHOOL OF RADIO TECHNIQUE
R.K.O. Bldg. Radio City, N.Y. 20, N.Y.
PL«u 7-1111
SRT men and women are employed in broad-
casting stations all over the United States
BALLARD APPOINTED
Sobs Manager at KGNC
JOHN BALLARD has been ap-
pointed sales manager of KGNC
Amarillo, Tex., it has been an-
nounced. He was associated pre-
viously with the station for eight
years.
From 1944 to 1951, he served the
Nunn Stations as national adver-
tising manager. He formerly was
general manager of KFDA Am-
arillo.
RTMA (Canada) Elects
OFFICERS ELECTED for 1952-
53 of Radio-Television Mfrs. Assn.,
of Canada were A. B. Hunt, North-
ern Electric Co. Ltd., Montreal,
president; C. A. Pollock, Dominion
Electrohome Industries, Kitchener,
Ont., vice president; J. R. Long-
staffe. International Resistance Co.
Ltd., Toronto, vice president; S. G.
Patterson, Canadian Radio Mfg.
Corp. Ltd., Toronto, vice president;
E. Olson, Canadian Westinghouse
Co. Ltd., Hamilton, chairman, en-
gineering committee; G. B. Elliott,
Canadian General Electric Co. Ltd.,
Toronto, chairman, service commit-
tee; and Stuart D. Brownlee, To-
ronto, executive secretary-
For Sale
BEAUTIFUL STRAND THEATER
Public Auction
July 7, 2 p.m.
Real Estate and equipment offered sepa-
rately.
Small Down Payment— Balance Monthly.
Your prior inspection invited by appoint-
ment.
Write or Call: Leonard J. Schrader.
Auctioneer. 509'/2 East Green Street.
Champaign, Illinois
Employment Service
EXECUTIVE PLACEMENT SERVICE
We have selected General, Com-
mercial and Program Managers ; Chief
Engineers, Disc Jockeys and other
specialists. Delays are costly ; tell
us your needs today.
Howard S. Frazier
TV <k Radio Management Consultant:'
728 Bond Bldg., Washington 5, D. C.
4-A COMMITTEES
Silverna'il, Craig
Appointed
Mr. Craig
Mr. Silvernail
Mr. Roberts
Mr. Oliver
FRANK G. SILVERNAIL of BBDO, New York, was named last week
to head the American Assn. of Adv. Agencies' 1952-53 standing com-
mittee on radio and television broadcasting, while Walter Craig of
Benton & Bowles, New York, was appointed chairman of the standing
committee on radio and television *
production.
Harlow P. Roberts of Goodkind,
Joice & Morgan, Chicago, was ap-
pointed vice chairman of the radio-
TV broadcasting group and C. Burt
Oliver of Foote, Cone & Belding,
Hollywood, was named to a similar
post on the radio-TV production
group. The committees are two of
14 national standing committees of
the 4-A's, all of which were said
to have now been selected.
Chairmanships of three 4-A spe-
cial committees also were an-
nounced:
James M. Cecil, of Cecil & Pres-
brey, New York, chairman of spe-
cial committee on advertiser rela-
tions; John P. Cunningham of
Cunningham & Walsh, New York,
special committee on agency per-
sonnel, and Loren Stone of Comp-
ton Adv., New York. 4-A's art
consultant. Mr. Cunningham also
.is chairman of the 4-A's board of
directors.
Chairman and vice chairmen of
the standing committees, in addi-
tion to radio-TV broadcasting and
radio-TV production, were listed as
follows :
4-A Examinations for Advertising-
Chairman, S. H. Giellerup of Mar-
schalk & Pratt Co., New York; Vice
Chairman, C. L. Greenwood of Knox
Reeves Adv. Inc., Minneapolis.
Agency Administration — Chairman,
Walther Buchen of The Buchen Co.,
Chicago; Vice Chairman, D. C. Stewart
of Kenyon & Eckhardt, New York.
Business Papers — Chairman, H. E.
Cassidy of The McCarty Co., Los
Angeles; Vice Chairman, James J. Mc-
Mahon of James J. McMahon Inc.,
New York.
Export Advertising — Chairman, Lori-
mer B. Slocum of Young & Rubicam,
New York; Vice Chairman, H. I. Orwig
of The Buchen Co., Chicago.
Government, Public and Educator
Relations — Chairman, William Reydel
of Cunningham & Walsh, New York;
Vice Chairman, Enno D. Winius of
Winius-Brandon Co., St. Louis.
Improvement of Advertising Content
—Chairman, George Reeves of J. Wal-
ter Thompson Co., Chicago; Vice Chair-
man, Ken R. Dyke of Young & Rubi-
cam Inc., New York.
Magazines and Farm Papers — Chair-
man, Guy Richards of Compton Adv.,
New York; Vice Chairman, E. Ross
Gamble of Leo Burnett Co., Chicago.
Mechanical Production — Chairman,
George Dearnley of McCann-Erickson,
New York; Vice Chairman, E. Thomas
McBreen of J. Walter Thompson Co.,
Chicago.
Media Relations — Chairman, H. H.
Dobberteen of Benton & Bowles, New
York; Vice Chairman, Leonard Gessner
of Fitzgerald Adv. Agency, New Or-
leans.
Newspapers— Chairman, H. H. Kynett
of The Aitkin-Kynett Co., Philadel-
phia; Vice Chairman, Daniel M. Gor-
don of Ruthrauff & Ryan, New York.
Outdoor and Transportation Advertis-
ing—Chairman, J. J. Hartigan of Camp-
bell-Ewald Co., Detroit; Vice Chair-
man, W. F. MacDonald of Kudner
Agency, New York.
Research — Chairman, D. E. Robinson
of Price, Robinson & Frank, Chicago;
Vice Chairman, F. B. Manchee of
BBDO, New York.
The 4-A board's operations com-
mittee, to oversee four main fields
of organizational activity, will
include:
E. E. Sylvestre of Knox Reeves Adv.,
Minneapolis, will be in charge of per-
sonnel activities; Earle Ludgin of Earle
Ludgin & Co., Chicago, will oversee
research; Henry M. Stevens of J. Wal-
ter Thompson Co., New York, who is
4-A's vice chairman, will be in charge
of ethics, and Henry G. Little of Camp-
bell-Ewald Co., Detroit, will oversee
relations. In addition, William Rey-
del of Cunningham & Walsh, New
York, will head the Committee on
Qualifications for Membership, while
William R. Baker Jr. of Benton &
Bowles, New York, heads the Press
Relations Committee.
CANADA MUSIC FEES
Protracted Hassle Looms
COPYRIGHT music fees for 1952
by Canadian broadcasters will not
be paid for a long time, judging
by the court actions planned by the
Canadian Assn. of Broadcasters
(CAB) and Composers, Authors,
Publishers Assn. of Canada
(CAPAC). First test case on the
validity of the ruling of Canadian
Copyright Appeal Board — that
CAPAC may base its fees on gross
revenue of stations and inspect sta-
tion revenue books — will be held at
Ottawa in September before the
Exchequer Court. Whichever side
loses, the case will appeal the de-
cision to the Supreme Court of
Canada, it has been decided by
mutual agreement.
Canadian broadcasters mean-
while are paying at previous rates,
based on a set sum per licensed
receivers. CAB is now gathering
data for test case.
RADIO INSTITUTE
WBT Offers Scholarships
CHARLES H. CRUTCHFIELD,
executive vice president and gen-
eral manager, Jefferson Standard
Broadcasting Co., licensee of WBT-
AM-FM and WBTV (TV) Char-
lotte, announced last week that the
company again this year will make
scholarship awards to the North
Carolina High School Radio Insti-
tute at Chapel Hill.
Three scholarships are offered to
high school pupils or recent high
school graduates in North Carolina
or South Carolina. Scholarships
provide for all required fees.
The institute is in session from
July 20 through Aug. 4. It is con-
ducted under sponsorship of the
North Carolina Assn. of Broadcast-
ers and the U. of North Carolina's
Communications Center. Deadline
for scholarship applications is June
30 (today).
YESTERDAY'S (June 29) broadcast
of The People Act concluded the
program's 26-week run on CBS Radio
(Sunday, 10:05-10:30 p.m. EDT) but
recordings of the documentary series
will be made available to stations for
local use on request to the People Act
Center at State College, Pa.
Midwest Network Station
WOO.OOO.OO
A well established and very profitable network property. Located
in a desirable midwest market with retail sales in excess of
845.000,000,000. This is a combined operation and the equipment
and installation is excellent. Financing arranged.
Appraisals • Negotiations • Financing
BLACKBURN -HAMILTON COMPANY
RADIO STATION AND NEWSPAPER BROKERS
WASHINGTON, D. C.
James W. Blackburn
Washington Bldg.
Sterling 4341-2
Delaware 7-2755-6
SAN FRANCISCO
Lester M. Smith
235 Montgomery St.
Exbrook 2-5672
Employment Agency
Employment Agency
STATIONS
Although we are slow in meeting the heavy demand for combina-
tion men it is more and more possible for us to meet your needs
in such fields as: — Management, Sales, Production, Announcing,
and Straight Engineering.
COMBINATION ANNOUNCER-ENGINEERS;
Seeking to relocate? Write to us for Application Forms. Many
choice openings in your field. Our fee — ONLY one week's salary.
NO OTHER CHARGES.
17 East 48th Street, New York 17, New York
PL 5-1127 E. C. Lobdell, Licensee
Page 82 • June 30, 1952
ROADCASTING • Telecasting
fCC roundup Wf
New Grants, Transfers, Changes, Applications
FCC Actions
(Continued from page 79)
height above average terrain from 375
to 325 ft.; overall height above ground
from 418 to 347 ft.; trans, output from
10 to 8.19 kw.
TENDERED FOR FILING
AM— 1010 kc
KLAS Las Vegas, Nev. — CP to change
from 1230 kc 250 w to 1010 kc 1 kw-N
5 kw-D; install new trans, and DA-N.
AM— 1580 kc
WPAC Patchogue, N. Y. — CP to in-
crease power from 250 w to 1 kw and
install new trans.
June 26 Decisions . . .
BY COMMISSION EN BANC
Change Operating Hours
WCAT Rapid City, S. D.— Granted
mod. license to reduce hours from
11:00 a.m. to 1:00 p.m. daily to 12:30
p.m. to 1:00 p.m. daily.
AM— 1600 kc
WNOW York, Pa.— Designated for
hearing application change facilities
from 1250 kc 1 kw-D to 1600 kc 1 kw
unl. DA-N; made WWRL New York a
party to the proceeding.
Change Studio Location
KWEM West Memphis, Ark.— Desig-
nated for hearing application to
change main studio location from West
Memphis, Ark., to Memphis, Tenn.
Install Vertical Radiator
WLAY Muscle Shoals, Ala.— Granted
application to install new vertical ra-
diator at different location.
To Remain Silent
KPRS Olathe, Kan.— Granted author-
ity to remain silent for additional 60
days from June 9, pending consum-
mation of assignment of license.
SSA Application Dismissed
KCBQ San Diego, Calif.— By order,
Extension of SSA
Renewal of License
WILL Urbana, 111. — Granted renewal
of license on regular basis.
WVLK Versailles, Ky.— Granted re-
newal of license on regular basis.
WRLD-FM Lanett, Ala.— Granted re-
newal of license on regular basis.
Change Antenna Height
WFOB-FM Fostoria, Ohio— Granted
CP to change ant. height from 95 to
215 ft.
Change ERP
WROV-FM Roanoke, Va.— Granted
CP to change ERP from 285 w to 2.3
kw, and ant. from minus 5 ft. to minus
20 ft.
June 26 Applications . . .
ACCEPTED FOR FILING
Renewal of License
Following stations request renewal
of license:
WO WO Fort Wayne, Ind.; WBOW
Terre Haute, Ind.; WKYB Paducah,
Ky.; WHIZ Zanesville, Ohio; KNOB
(FM) Long Beach, Calif.
License Renewal Returned
WSIP Paintsville, Ky.— RETURNED
application for renewal of license.
Change ERP
KSL-TV Salt Lake City — CP to
change trans, location, type of ant.
trans, and other equipment and ERP
from 18.4 kw vis. 9.2 kw aur. to 2.5
kw vis. 1.25 kw aur. AMENDED to
change requested ERP from 18 kw
vis. 9 kw aur.
Hyde Defends TV plan
(Continued from page 51)
box score
AM Stations
FM Stations
TV Stations
(Also
PROPOSED RULE MAKING
Palm Springs, Calif. — Dr. Forbes
Farms Inc. FCC adopted Notice of
Proposed Rule Making looking towards
amending table of TV channel assign-
ments to add UHF Ch. 14 to Palm
Springs, Calif., pursuant to petition
filed by Dr. Forbes Farms Inc.
TV GRANT
WXEL (TV) Cleveland— Empire Coil
Co. Granted change in frequency to
Ch. 8 (180-186 mc) from Ch. 9 (186-192
mc), increase ERP to 316 kw visual
from 7.5 kw visual and to 160 kw aural
from 3.8 kw aural, and move main stu-
dio to Cleveland from Parma, Ohio
(transmitter site). No change in an-
tenna height or transmitter location
involved. After change WXEL (TV)
Grade A service will be extended to
about 45 mi. and Grade B service to
about 63 mi. This is first grant for
frequency change required of 30 exist-
ing TV stations under provisions of
FCC Sixth Report and Order [B.T,
April 14]. (Comr. Frieda Hennock dis-
sented.)
AM GRANTS
Albany, Ga. — The Southeastern
Bcstg. System. Granted 1050 kc, 250
w daytime; engineering condition.
Estimated construction cost $24,467.
Applicant owns WMJM Cordele, Ga.,
and 90% of WTJH East Point, Ga.
Oneonta, Ala.— Pat M. Courington.
Granted 1570 kc, 250 w daytime; engi-
neering condition. Estimated construc-
tion cost $17,600. Applicant owns WCRI
Scottsboro, Ala., and 51% of WAVU-
AM-FM Albertville, Ala.
TRANSFER GRANTS
KPHO-AM-TV Phoenix, Ariz. —
Granted transfer of control of Phoe-
nix Bcstg. Inc., licensee of KPHO,
and Phoenix Television Inc., licensee
of KPHO-TV. to Meredith Engineering
Co. and Meredith Syracuse Television
Corp. for $1,500,000. Meredith is li-
censee of WOW-AM-TV Omaha and
WHEN (TV) Syracuse, N. Y.
KVEC San Luis Obispo, Calif-
Granted assignment of license from
Christina M. Jacobson to herself and
Leslie H. Hacker. Mr. Hacker will have
y3 interest for which he pays $25,000
and Mrs. Jacobson will have % in-
terest. Mr. Hacker has been general
manager of KVEC since 1937 and is
former licensee of KPRL Paso Robles,
Calif.
WWXL Peoria, 111 — Granted assign-
ment of license to William H. Young,
trustee in bankruptcy, under terms of
court order. No monetary considera-
tion.
KGW-AM-FM Portland, Ore — Grant-
ed transfer of control from Donald E.
Newhouse to Samuel I. Newhouse Jr.
through transfer of 233% shares of
stock (out of 700 shares) for $116,-
666.67. Samuel I. Newhouse Jr. now
already holds 233% shares and after
transfer will hold 4662/, shares.
KAND Corsicana, Tex. — Granted
transfer of control to J. C. West for
$16,985 from Wesley W. West and Phil
M. Stevenson. J. C. West is president
of KAND.
KEPO El Paso, Tex. — Granted assign-
ment to KEPO Inc. for $207,500. Prin-
cipals in KEPO Inc. include equal
stockholders Miller G. Robertson, pres-
ident, who has no other business in-
terests; Vice Presidents W. A. Porter
Jr. and Ralph I. Richardson, and Sec-
retary-Treasurer W. B. Pratt, who are
associated with coal mining and con-
struction interests in Minneapolis.
SUMMARY THROUGH JUNE 26
In
Hearing
211
7
Non Docket Actions . . .
New Applications . . .
AM APPLICATIONS
Fresno, Calif. — The McMahan Co.,
1340 kc, 250 w fulltime. Estimated con-
struction cost $27,670, first year oper-
ating cost $50,000, revenue $65,000.
Principals: President Robert O. Mc-
Mahan, president McMahan Furniture
Co.; Secretary-Treasurer George T.
McMahan, secretary-treasurer of Mc-
Mahan Furniture Co., and Director
Robert C. Holding, general manager
of McMahan Furniture Co.
Fairfield, Iowa— The Fairfield Bcstg.
and Television Corp., 1580 kc, 250 w
daytime. Estimated construction cost
$9,901.67, first year operating cost $45,-
000, revenue $60,000. Principals: Presi-
dent Carl D. Boyer, owner-manager of
Carl D. Boyer Insurance Agency, and
Vice-President - Secretary - Treasurer
James D . Mortwedt, commercial man-
ager of WCOW St. Paul, Minn.
TRANSFER REQUESTS
KNBY Newport, Ark. — Acquisition of
control by Harold L. Sudbury and
Gladys Benson Sudbury, who now have
50% interest, from Charles William
Craft and Mary M. Craft for $25,000
for the Crafts* 50% interest.
KRAI Craig, Col. — Transfer of con-
trol from Northwestern Colorado Bcstg.
Co. to George O. Cory through sale of
1,000 shares of stock for $750. Mr. Cory
is general manager of KRAI.
KGLN Glenwood Springs, Col. — As-
signment of license from Western Slope
Bcstg. Co. by R. G. Howell, executor
of estate of Charles Howell, deceased,
to R. G. Howell as individual. Mr.
Howell formerly owned 50% interest
with his father; he was appointed ex-
ecutor of father's estate and is now
applying for assignment under terms
of father's will. Mr. Howell is general
manager of KGLN and KFXJ Grand
Junction, Col.
KSMN Mason City, Iowa — Transfer
cf control from Mohawk Bcstg. Co. to
Robert M. Carson through sale of 45
shares of stock for $11,250. Mr. Carson
is president and general manager of
KSMN.
WLEW Bad Axe, Mich., and WHLS
Port Huron, Mich. — Assignment of li-
censes from Harmon LeRoy Stevens
and Herman LeRoy Stevens, equal part-
ners d/b as Port Huron Bcstg. Co., to
the Messrs. Stevens and new partner
John F. Wismer, who is joining as
equal partner, reducing the Messrs.
Stevens' interest to Y3 each. Mr. Wis-
mer pays $40,000 for his interest. Mr.
Wismer is general manager of WHLS
and WLEW.
WWNC Asheville, N. C— Transfer of
control from Don S. Elias to J. G.
Adams and R. Stanford Webb through
transfer of 62%% interest for $15,762.88
as result of settlement under consent
decree from court.
WJAS Pittsburgh, Pa. — Transfer of
control from Pittsburgh Radio Supply
House Inc. to Sara A. Brennen, direc-
tor of Radio Adv. Co. of Pittsburgh
(45%); Treasurer Margaret M. Brennen,
treasurer of Radio Adv. Co. (15%);
Mary Thelma Bregenser (15%); Presi-
dent H. Kenneth Brennen, president
Radio Advertising Co. of Pittsburgh
(15%), and Mary J. Klein (10%), under
terms of will of H. J. Brennen.
the largest possible number of
people at the earliest practicable
date."
Comr. Hyde contended the rules
requiring applicants to state their
cases upon a given channel "as
contemplated by the act will con-
tribute to efficiency in the examina-
tion of application." He said it is
impossible to predict whether there
will be a substantial number of
non-hearing cases. On the other
hand he felt there would be "few
if any non-hearing cases in the ab-
scence of an allocation plan."
He predicted the assignment plan
and rules "should likewise conduce
to efficient handling of hearing
cases and to just determinations."
It is still "an enormous job," he
explained, pointing to the small
staff available and the problem of
obtaining funds from Congress.
Mr. Davis cited past FCC AM
decisions leading to this conclu-
sion: "While the Commission may
and does adopt standards which
are to be strictly applied, the prac-
tical effect of reasonable Commis-
sioners giving detailed considera-
tion to a reasonable case by an
applicant will result where appro-
priate need is shown, in a grant."
Applying this thought to the
rigid TV allocation formula, he
suggested "the Commission will in
all probability not insist upon pro-
vision for 100,000 w (Ch. 2-6) , 316,-
000 w (Ch. 7-13) and 1,000,000 w
(UHF) effective radiated power nor
will they insist upon strict ad-
herence to the specified mileage
separations."
Mr. Davis suggested there are
signs that station separation might
be reduced as additional engineer-
ing information becomes available.
He added, however, that substan-
tial changes in the VHF allocation
should not be expected due to the
expense of engineering antenna
changes, ranging from $25,000 to
$50,000 each.
In a number of cases AM in-
stallations can serve as the operat-
ing point for both TV transmitter
and TV studio, he said, hoping the
FCC will not return applications
not showing location of the main
studio. Combined sites are not con-
fronted with insoluble technical
difficulties, he said, even in case of
directive AM antennas. He advo-
cated use of small ground systems
for TV towers for lightning pro-
tection and doubted if serious at-
tention need be paid to fears that
high-gain TV antennas would pro-
duce nulls.
Pratt Leaves Y & R
CURTIS G. PRATT, vice president
and contact supervisor, Young &
Rubicam, since 1932, effective June
30 will resign from the agency on
doctor's orders, it was announced
last week. He will take the sum-
mer off but has opened offices at 52
Vanderbilt Ave. and starting this
fall will act as a business con-
sultant.
On Air
Licensed
CPs
Appls.
Pending
2,353
2,332
88
328
635
582
70
11
108
97
11
586
Actions of the FCC, page 78)
BROADCASTING • Telecasting
June 30, 1952 • Page 83
RTMA Election
(Continued from page 31)
of General Electric, as director
of engineering. James D. Secrest
continues as secretary and general
manager. John W. Van Allen is
retained as general counsel.
Nine new directors and eight
former directors, as well as divi-
sion chairmen, were chosen at the
annual division meetings. New ones
include B. W. Cooper, Delco Radio
Div., General Motors Corp., Ko-
komo, Ind.; D. S. W. Kelly, Allan-
Bradley Co., Milwaukee; Harry A.
Ehle, International Resistance Co.,
Philadelphia; W. S. Parsons, Cen-
tral Div., Globe-Union Inc., Mil-
waukee ; Matt Little, Quam-Nichols
Co., Chicago; Sam Morris, Amp-
erex Electronic Corp., Brooklyn; F.
W. Godsey Jr., Westinghouse Elec-
tric Corp., Baltimore; E. K. Foster,
Bendix Radio Div., Bendix Avia-
tion Corp., Baltimore, and Sidney
Harman, David Bogen Co., New
York.
Two new chairmen were elected
among the five RTMA divisions.
They are Matt Little, parts, and
C. W. Miller, Westinghouse Elec-
tric, Baltimore, technical products.
John W. Craig, Crosley Div.,
Avco Mfg., Cincinnati, was re-
elected chairman of the set divi-
sion. Others re-elected were R. E.
Carlson, Tung-Sol Electric Inc.,
Newark, tube, and A. K. Ward,
RCA Victor Div., Camden, amplifier
and sound equipment.
Elected as vice president repre-
senting the Parts Div. was R. G.
Zender, Lenz Mfg. Co., Chicago,
former parts chairman. Others re-
elected vice presidents and their
divisions are John W. Craig, set,
R. E. Carlson, tube; H. J. Hoffman,
Machlett Labs., Springdale, Conn.,
technical products, and Arrie
Liberman, Talk-A-Phone Co., Chi-
cago, amplifier and sound equip-
ment.
Four former directors of the
parts section were elected Honor-
ary Directors: A. Blumenkrantz,
General Instrument Corp., Eliza-
beth, N. J.; George R. Haase, Du-
Kane Corp., St. Charles, 111.; J.
Hall, Stackpole Carbon Co., St.
Marys, Pa., R. L. Triplett, triplett
Electrical Instrument Co., Bluffton,
Ohio.
DWiGHT COOKE (I), of CBS Radio,
interviews Harry A. Bullis, General
Mills board chairman, on changing
world business conditions in the series.
You and the World.
Set Sales Outlook
(Continued from page 31)
normal seasonal slump cut pro-
duction.
Total radio and TV inventories
were about 2,170,000 units at the
end of fiscal 1950, but slightly under
1,500,000 at the end of May 1952,
according to Frank W. Mansfield,
Sylvania Electric Products Inc.,
chairman of the RTMA Industry
Statistics Committee.
"Factory inventories have shown
the greatest adjustment both in
number of units and in per cent,"
Mr. Mansfield reported. "At the
end of May, 410,000 sets in the
hands of manufacturers represented
a 391,000 unit decline from the
801,000 units at the end of last
July. This represents a 48% de-
cline. Distributor inventories de-
clined during the same period by
119,000 units or 22% less and re-
tailers had 186,000 fewer units or
about 22% less.
"This adjustment has been ac-
complished in part by lower pro-
duction. In fiscal 1950, more than
23 million radio and telvision sets
were produced. The total for fiscal
1951 will be only slightly over 12.5
million. It should be noted, how-
ever, that this lower production has
been characterized by less fluctua-
tion than industry has enjoyed in
the recent past."
Production of radio-TV and elec-
tronic components was maintained
Another BM1 "Pin W HU-PublMed by Hill & Ranfe
AUF WIEDERSEH'N,
SWEETHEART*
On Records: Vera Lynn— London; Ames
Brothers— Coral; Hugo Winterhalter-B.ny Shep-
ard_Vic: Eddy Howard— Merc. ; Guy Lombardo
—Dec; Champ Butler— Percy Faith— Col.; De
Marco Sisters — MGM.
Non-exclusively licensed by BMI.
"at a remarkably high level" dur-
ing the past year despite material
shortages and a lower output of
receivers, according to R. G. Zender,
Lenz Electric Mfg. Co., chairman
of the RTMA Parts Division.
"Conservation techniques de-
veloped by the industry since out-
break of the Korean War were
largely responsible for the ability
of parts manufacturers to continue
to meet both military and industrial
requirements in practically all cate-
gories," Mr. Zender reported.
The Parts Division increased
membership from 228 to 240 in the
year, Mr. Zender reported, with 47
also members of other RTMA di-
visions.
Shipments of radio and TV sets
and parts to foreign countries in
1951 exceeded $70 million, accord-
ing to V. S. Mameyeff, Raytheon
Mfg. Co., reporting as chairman of
the Export Committee. Receivers
accounted for $29 million of the
total, or slightly more than half
the value of last year's export of
receivers.
The committee report reviewed
work toward adoption of U. S. TV
transmission standards by foreign
countries.
We Can Do the Job
(Continued from page 29)
a U. of Michigan scientist drew a
heated complaint from a viewer
that the lecturer had not mentioned
the diety in his discourse on the
birth of the earth, nor had he given
any credence to the biblical story
of the creation — that God created
the Earth in six days.
Last week's hearing saw Metho-
dist Bishop Wilbur E. Hammaker
complete his temperance statement
begun earlier this month.
Prepared to testify, but unable to
because of the committee's inability
to prolong the sessions, were Ralph
Hardy, NARTB government rela-
tions director; Thad H. Brown,
NARTB TV director; Charles R.
Denny Jr., NBC executive vice
president; Gordon Brown, WSAY
Rochester; Melvin Gold, National
Television Film Council, and Her-
bert Monte Levy, American Civil
Liberties Union.
The ACLU witness planned to
oppose any censorship of radio-TV
programs on the ground that it was
unconstitutional and that existing
laws are adequate to deal with any
problems that may arise. He also
was planning to oppose the NARTB
TV Code as an "improper delega-
tion of a licensee's responsibility,"
and also as a combination in re-
straint of trade." Both these alle-
gations were made by ACLU to
the FCC early this month [B*T,
June 9].
Grange Names Battles
ROY BATTLES, farm director of
WLW Cincinnati, is being ap-
pointed by the National Grange as
Assistant to the Master, according
to an announcement Thursday from
Grange headquarters.
KPHO AM-TV SALE
Approved by FCC
THE FCC Wednesday approved
the $1.5 million cash sale of
KPHO-AM-TV Phoenix, Ariz,, to
Meredith Pub. Co., publisher of
Bettter Homes & Gardens and Suc-
cessful Farming [B«T, May 5].
The sale was made by Phoenix
Broadcasting Inc., licensee of
KPHO-AM, and Phoenix Televi-
sion Inc., licensee of KPHO-TV.
In other actions, the Commission
authorized sale of KEPO El Paso,
Tex., from Rowley-Brown Broad-
casting Co. to KEPO Inc. for $207,-
500, and approved the purchase of
one-third interest in Pioneer Broad-
casters Inc., licensee of KGW-AM-
FM Portland, Ore., by Samuel I.
Newhouse Jr. for $116,666.67 from
Donald E. Newhouse, giving the
latter 66%% interest [FCC Round-
up, June 23].
Principals in KEPO Inc. include Pres-
ident Miller G. Robertson, who has no
other business interests; Vice Presi-
dents W. A. Porter Jr. and Ralph I.
Richardson, and Secretary-Treasurer
W. B. Pratt, who are associated with
Dakota Collieries Co. (coal mining)
and Consolidated Construction Co.,
both firms in Minneapolis. The four
have equal interest in KEPO Inc.
The KPHO transaction gives the
Des Moines publishing firm two
AM and three TV outlets, the oth-
ers including WOW-AM-TV Oma-
ha, acquired in 1951 [B«T, Oct. 1,
Aug. 13, 1951], and WHEN (TV)
Syracuse. Meredith also is appli-
cant for TV outlets in Albany and
Rochester, N. Y.
The Meredith purchase called
for John B. Mullins, a former
stockholder, to remain as manag-
ing director of KPHO-AM-TV and
for the following former stockhold-
ers to remain as consultants: John
B. Mills, board chairman of the two
former licensee firms; Dr. J. N.
Harber, secretary-treasurer of
both ; author Erskine Caldwell, vice
president, and Riney B. Salmon,
vice president.
BLAIR, HOOPER
Tiff Now in ARF's Lap
ADVERTISING Research Founda-
tion will hand down a decision on
the argument between John Blair
& Co. and C. E. Hooper Inc. on
the validity of the question used
by Hooper interviewers — "Was
anyone in your home listening to
the radio or watching television
just now?"
The Blair charge and Hooper
denial that this double-barreled
question short-changes radio [B*T,
May 19] has been submitted to
ARF by the Hooper organization,
according to the June issue of
Hooperatings Stationews.
Newsletter also quotes ARF as
replying that "the study we have
in mind will be considerably
broader than just the points out-
lined in your letter" but these are
important points to be studied.
Page 84 • June 30, 1952
BROADCASTING • Telecasting
TV Applications Filed
(Continued from page 69)
tion: 12 mi. NW of Harrisonburg,
Va. Transmitter location: 12 mi.
NW of Harrisonburg-. Geographic
coordinates: 38° 33' 54" N. Lat., 79°
01' 59" W. Long. Transmitter RCA,
antenna RCA. Legal counsel Wil-
liam A. Porter, Bingham, Collins,
Porter & Kistler, Washington. Con-
sulting engineer Kear & Kennedy,
Washington. Principals include Pres-
ident Frederick L. Allman (99.35%),
Vice President Mary P. Allman
(0.65%) and Secretary-Treasurer
Harold A. Wright.
»
f NEWPORT NEWS, Va.— Hampton
Roads Bcstg. Corp. (WGH-AM-FM),
VHF Ch. 10 (192-198 mc); ERP 230
kw visual, 115 kw aural; antenna
height above average terrain 376 ft.,
above ground 412 ft. Estimated con-
struction cost $355,310, first year op-
erating cost $406,000, revenue $430,-
\000. Post Office address 2400 West
Ave., Newport News, Va. Studio and
transmitter location boat harbor,
southern end of Jefferson Ave. Geo-
graphic coordinates 36° 57' 47" N.
Lat., 76° 24' 43" W. Long. Transmit-
ter RCA, antenna RCA. Legal coun-
sel Spearman & Roberson, Washing-
ton. Consulting engineer George C.
fDavis, Washington. Principals in-
clude President Raymond B. Bottom,
Vice President Edward E. Bishop
(25.36%) and Secretary-Treasurer
William R. Van Buren Sr. The Daily
Press Inc. owns 74.64% of stock.
t RICHMOND, Va.— Larus & Bros.
Co. Inc. (WRVA, WRVB-FM.WRVC-
FM), VHF Ch. 12 (204-210 mc);
ERP 50 kw visual, 25 kw aural;
antenna height above average terrain
799 ft., above ground 790 ft. Estimat-
ed construction cost $674,500, first
year operating cost $600,000, revenue
$699,566. Post Office address: 22d &
Cary Streets, Richmond, Va. Studio
location: 900 Broad Street, Richmond,
Va. Transmitter location: U. S. Route
j#60, 1.2 miles West of Richmond.
Geographic coordinates: 37° 30' 25"
N. Lat., 77° 30' 05" W. Long. Trans-
mitter DuMont, antenna GE. Legal
counsel Fisher, Wayland, Duvall &
Southmayd, Washington. Consulting
engineer Paul Godley Co., Upper
Montclair, N. J. Principals include
President William T. Reed and Vice
President Lewis G. Larus.
t RICHMOND, Va.— Richmond
Newspapers Inc. (WRNL), VHF Ch.
12 (204-210 mc); ERP 316 kw visual,
158 kw aural; antenna height above
average terrain 816 ft., above ground
824 ft. Estimated construction cost
$721,848, first year operating cost
$575,000, revenue $985,000. Post Office
address: 111 N. Fourth St., Richmond,
Va. Studio location: 111 N. Fourth
St., Richmond. Transmitter location:
Opposite intersection Kirkwood St.
and Kenwood Ave., Brookland Dist.
Geographic coordinates: 37° 36' 52"
N. Lat., 77° 30' 35" W. Long. Trans-
mitter RCA, antenna RCA. Legal
counsel Segal, Smith & Hennessey,
Washington. Consulting engineer
Jansky & Bailey, Washington. Prin-
cipals include President-Treasurer
David Tennant (2.8%), Vice Presi-
dent-Asst. Treasurer J. D. Wise
(1.3%), Asst. Secretary - Treasurer
J. L. Scott (0.1%), Secretary R. Keith
Kane (0.2%), Frederick Lewis (14%),
S. L. Slover (16.6%); R. Keith Kane,
David Tennant Bryan and Stewart
BROADCASTING • Tele
Bryan Jr. trustees under will of John
Stewart Bryan, deceased (30.8%).
VANCOUVER, Wash. — Vancouver
Radio Corp., UHF Ch. 21 (512-518
mc); ERP 107 kw visual, 62 kw aural;
antenna height above average terrain
1,014 ft., above ground 254 ft. Esti-
mated construction cost $220,387, first
year operating cost $560,000, revenue
$600,000. Post Office address: 707%
Main St., Vancouver, Wash. Studio
location: Vancouver, Wash. Trans-
mitter location: Portland, Ore. Geo-
graphic coordinates: 45° 29' 21" N.
Lat., 122° 41' 41" W. Long. Transmit-
ter DuMont, antenna RCA. Legal
counsel John P. Hearne, San Fran-
cisco. Consulting engineer A. D. Ring
& Co., Washington. Principals in-
clude President Sheldon F. Sackett
(75%), Vice President D. Elwood
Caples (20%), Secretary Fred F.
Chitty (5%).
t BECKLEY, W. Va.— Joe L. Smith
Jr. Inc. (WJLS) VHF Ch. 6 (82-88
mc) ; ERP 100 kw visual, 50 kw aural;
antenna height above average terrain
1,209 ft., above ground 317 ft. Esti-
mated construction cost $339,385, first
year operating cost $160,218, revenue
$187,598. Post Office address: WJLS
Bldg., Main & Kanawha Sts., Beckley.
Studio location Main & Kanawha Sts.,
Beckley. Transmitter location Huff
Knob, Shady Spring Twp., W. Va.
Geographic coordinates 37° 35' 23" N.
Lat., 81° 06' 51" W. Long. Transmitter
RCA, antenna RCA. Legal counsel
Pierson & Ball, Washington. Consult-
ing engineer A. D. Ring & Co., Wash-
ington. Principals include President-
Treasurer Joe L. Smith Jr. (100%),
Secretary Virginia N. Cooper.
La CROSSE, Wis.— La Crosse Brd-
cstg. Co. (WKTY), VHF Ch. 8 (180-186
mc); ERP 98 kw visual, 49 kw aural;
antenna height above average terrain
897 ft., above ground 550 ft. Esti-
mated construction cost $274,500, first
year operating cost $135,000, revenue
$125,000. Post Office address: 110 N.
Fourth St., La Crosse, Wis. Studio
location: 110 N. Fourth St. Transmit-
ter location: 5.5 mi., Bearing N. 97° E.
from Hokah, Minn. Geographic co-
ordinates: 43° 45' 27" N. Lat., 91° 17'
27" W. Long. Transmitter RCA, an-
tenna RCA. Legal counsel Pierson &
Ball, Washington. Consulting engi-
neer E. C. Page Consulting Radio
Engineers, Washington. Principals
include President Lee P. Loomis, Sec-
retary-Treasurer W. T. Burgess, Vice
President and General Manager Verl
Bratton. La Crosse Tribune Co. is
sole stockholder (100%).
t NEENAH, Wis.— Neenah-Menasha
Bcstg. Co. (WNAM-AM-FM), UHF
Ch. 42 (638-644 mc); ERP 15.53 kw
visual, 7.76 kw aural; antenna height
above average terrain 288 ft., above
ground 287 ft. Estimated construction
cost $129,950, first year operating cost
$75,000, revenue $70,000. Post Office
address: 101 East Wisconsin Avenue,
Neenah, Wis. Studio and transmit-
ter location: 0.7 mi. South of Neenah
city limits. Geographic coordinates:
44° 09' 36" N. Lat., 88° 27' 57" W.
Long. Transmitter RCA, antenna
RCA. Legal counsel McKenna and
Wilkinson, Washington. Consulting
engineer Walter F. Kean, Riverside,
111. Principals include President Sam-
uel N. Pickard (80%), Secretary-
Treasurer Reinhold D. Molzow (4%),
Vice President Don C. Wirth (.54%),
Dorothea W. Pickard (15.4%).
tWAUSAU, Wis. — WSAU Inc.
(WSAU), VHF Ch. 7 (174-180 mc) ;
ERP 210 kw visual, 105 kw aural;
antenna height above average terrain
436 ft., above ground 403 ft. Esti-
mated construction cost $298,927, first
year operating cost $240,000, revenue
$230,000. Post Office address: P. O.
Box 29, Wausau, Wis. Studio and
transmitter location: 1.8 mi. N. E. of
center of Wausau. Geographic co-
ordinates: 44° 58' 58" N. Lat., 89° 36'
06" W. Long. Transmitter RCA, an-
tenna RCA. Legal counsel Fisher,
Wayland, Duvall & Southmayd, Wash-
ington. Consulting engineer Commer-
cial Radio Equipment Co., Washing-
ton. Principals include President
John R. Tomek (51.14%) and Vice
President Charles Lemke (48.86%).
Existing Stations
Change in Channel
(The following station requests
change in frequency as required under
provisions of FCC Sixth Report &
Order [B»T, April 14].)
WBKB (TV) CHICAGO — Balaban
& Katz Corp., VHF Ch. 2 (54-60 mc),
ERP 100 kw visual, 50 kw aural;
antenna height above average terrain
657 ft., above ground 700 ft. Esti-
mated cost of change $129,736. Trans-
mitter RCA, antenna RCA. Change
from Ch. 4 (66-72 mc), ERP 25.2 kw
visual, 12.6 kw aural.
Support to Educators
(Continued from page 51)
a large-scale drive to help educa-
tional television become an immedi-
ate reality on a wide scale through-
out the nation. He said the offer is
the first step in a three-phase pro-
gram. It is designed first to encour-
age educators contemplating TV to
make a final decision. The grants
will be given to stations for pur-
chase of capital equipment which
will faciliate high-quality opera-
tion or may be used in any other
way that will help provide good
program service.
Second phase of the plan, Mr.
Abrams reported, is the establish-
ment of a Television Educational
Council whose members will be
educators, scientists and public-
spirited citizens. The council will
give guidance to the educational
telecasters in establishing "univer-
sities of the air" and "a classroom
in the home."
Final part of the plan, which Mr.
Abrams said had yet to be worked
out in detailed form, envisages the
establishment of a fund for the
purpose of promoting educational
television and fostering its develop-
ment. He said:
It is my hope that industrialists in
this and other industries will join in a
cooperative organization designed to
back the educators responsible for es-
tablishing this new cultural medium.
Emerson Corp. will welcome the op-
portunity of contributing its share to
an industry fund, which should set its
goal at $5 million.
When the FCC last April 14 set
aside air space for 242 educational
TV stations, TV manufacturers
were "given a once-in-a-lifetime
opportunity to influence the whole
tenor of the TV industry, not only
for today's public but for future
generations," Mr. Abrams stated.
"The possibilities of these edu-
cational stations stagger the im-
agination," he said. "For the first
time, our whole intellectual herit-
age can be brought directly and
vividly into every classroom and
almost every living room in the
nation."
Commenting that "receiver man-
ufacturers perhaps more than any
other group have a responsibility
to see that television serves the
people well," Mr. Abrams pointed
out that "it is also a matter of self-
interest."
Educational television, he noted,
will open up a vast new market for
the sale of sets to schools, will en-
courage the purchase of sets by
individuals who have not been at-
tracted by today's TV programing,
and, especially, will open up sales
in communities where educational
stations can get on the air while
commercial applicants are still
tied up in hearings. Educational
stations also are possibilities today,
he said, in communities too small
to support local commercial sta-
tions.
WSAZ Appoints Katz
WSAZ Huntington, W. Va., has
appointed The Katz Agency, N>Y.,
as its national sales representa-
tive, effective July 1.
*
First in listeners — First in
value to advertisers. Write
today for latest surveys
and market data.
AVERY-KN0DEL, INC.
REPRESENTATIVES
BADGER
BROADCASTING COMPANY
5000 WATTS ON 1310 • ESTABLISHED 1925
June 30, 1952
Page 85
65 TV APPLICATIONS
FILED WITH FCC
TOTAL of 65 TV bids filed at FCC Friday,
two for changes in existing stations as re-
quired by Sixth Report (see early story page
52). New applications:
t WSGN Birmingham, Ala., Ch. 42, ERP 1.000 kw
visual, antenna height above average terrain 926
ft., construction cost $496,500.
f WCOV Montgomery, Ala., Ch. 20, ERP 87.7 kw,
antenna 525 ft., estimated construction cost $275,000,
firet year operating cost $300,000, revenue $360,000
* KTAR Phoenix, Ariz., Ch. 3, ERF 10U kw, an
tenna 1 586 ft., construction cost $512,595, operating
cost $350,000, revenue $350,000. , „^
KCNA Tucson, Ariz., Ch. 9, ERP 25.4 kw antenna
68 5 ft construction cost $255,000, operating cost
$160,000, revenue $140,000
-i- KVOA Tucson, Ariz., Ch. 4, ERP 10.y Kw, an
tenna 224 ft., construction cost $249,033, operating
cost $180,000, revenue $180,000.
t Bakersfield, Calif., Lemert Bcstg. Co., Ch 10 ERP
61.7 kw, antenna 548 ft., construction cost $296 629
operating cost $200,000, revenue $180,000. Jack
Benny is 8.9% owner.
f KFRE Fresno, Calif., Ch. 12, ERP £al kw, an
tenna 1 943, construction cost $428,957, operating
cost $355,236, revenue $415 000.
KCRA Sacramento, Calif., Ch. 3, W luu KW>
antenna 596 ft., construction cost $517,896. operating
cost $576,000, revenue $600,000.
tKVEC San Luis Obispo Calif., Ch 6 ERP 19.8
kw, antenna 788 ft., construction cost $131,926, oper
at^ODStD$e5nv0e°r0' 'cX^TeRP 238 kw, an-
tenna946 ft construction cost $394,011, operating
C0^RV3HaftK%$oTnTO°Ch. 3, ERP 100 kw,
ante™* 1,000 ft.0' construction cosi . $454,800, oper-
ating cost $695,216, revenue $766,350
* WTHT Hartford, Conn., Ch. 18, ERP <!10 kw,
anten™ 805 ft construction cost $332,000, operating
cost $480,000, revenue $325,000.
WKNB New Britain, Conn., Ch. 30, ERP 178 5
kw, antenna 919 ft., construction cost $323,879,
operating cost $199,950, revenue not estimated.
tWGBS Miami, Ch. 10, ERP 316 kw, antenna
836 ft., construction cost $1,253,672, operating cost
$720,000. revenue $720,000
WWPG Palm Beach, Fla., Ch. 12, ERF 5/.< kw.
antenna 233 ft., construction cost $171 569 operating
cost $35 000-$50,000, revenue $35,000-$50,000.
St. Petersburg Fla., Tampa Bay Area Telecasting
Corp., Ch. 8, ERP 316 kw, antenna 520 ^. con-
struction cost $501,305, operating cost $437,500,
revenu^ $600 000. Principals: President Robert James
(12.7%), real estate and building; Treasurer R. W.
Evans (12 7^) truck dealer; John Trevor Adams
Jr "8 2%), general manager WJZ-TV New York;
Harry W. Bennett Jr. (8.2%), vice president
Sherman & Marquette, N. Y.
f WROK Rockford, 111., Ch. 13. ERP 316 kw, an-
tenna 314 ft., construction cost $447,000, operating
cost $250,000, revenue $300,000.
Urbana, 111., Illinois Bcstg Co Ch. 3 ERP 100
kw antenna 525 ft., construction cost $338, 250,
operating cost $261,760, revenue $270,890. Applicant
licensee WSOY Decatur.
WGBF Evansville Ind., Ch. 7, ERP 105.3 kw, an-
tenna 543 ft., construction cost $350,000, operating
cost $190,000, revenue $190,000.
WANE Ft. Wayne, Ind., Ch. 21, ERP 98.2 kw, an-
tenna 473 ft., construction cost $197,900, operating
cost $195,940, revenue $229,950.
WHOT South Bend, Ind., Ch. 46. ERP 91.6 kw,
antenna 418 ft., construction cost $206,285, operating
cost $192,600, revenue $221,400.
f KCRG Cedar Rapids, Iowa, Ch. 9, ERP 35.5 kw,
antenna 343 ft., construction cost $200,049, operating
cost $190,000. revenue $210,000.
tKSCJ Sioux City, Iowa, Ch. 4, ERP 100 kw,
antenna 577 ft., construction cost $290,235, operating
cost $200,000, revenue $225,000.
KWBW Hutchinson, Kan., Ch. 12, ERP 59 kw,
antenna 295 ft., construction cost $176,256, operating
cost $120,000, revenue $120,000.
KO AM Pittsburg, Kan., Ch. 7, ERP 105 kw, an-
tenna 540. ft., construction cost S300.323, operating
cost $229,020, revenue $237,890.
KAKE Wichita, Kan., Ch. 10, ERP 316 kw, an-
tenna 443 ft., construction cost $571,802, operating .
cost $402,000, revenue $405,756.
WOMI Owensboro, Ky., Ch. 14, ERP 184 kw,
antenna 390 ft., construction cost $279,941, operating
cost $245,000, revenue $255,500.
f KPLC Lake Charles, La., Ch. 7, ERP 52.7 kw,
antenna 438 ft., construction cost $250,820, operat-
ing cost $175,000, revenue $175,000.
KNOE Monroe, La. (resubmitted i , Ch. 8, ERP
183 kw antenna 739 ft., construction cost $331,920,
operating cost $214,690, revenue $195,260.
WNOE New Orleans, Ch. 4, ERP 100 kw, antenna
1 005 ft., construction cost $836,000, operating cost
S789 080,' revenue $784,519.
* WCHS Portland, Me., Ch. 6, ERP 100 kw, an-
tenna 590 ft., construction cost $275,800, operating
cost $220,560, revenue $170,000.
WBRK Pittsfield, Mass., Ch. 64, ERP 1.32 kw,
THEATRE TV REPORT
INCOMPLETE tabulation of figures by
Theatre Network Television (TNT) in-
dicated Friday theatre telecast of Maxim-
Robinson bout filled 90% of total ca-
pacity of 38 theatres in 24 cities. TNT
said telecast was carried by movie cir-
cuits, including those of Paramount Pic-
tures, Loew's, Warner's and RKO.
antenna 977 ft., construction cost $133,000, operat-
ing cost $160,000, revenue $170,000.
f KROC Rochester, Minn., Ch. 10, ERP 107.3 kw,
antenna 620.5 ft., construction cost $241,162, operat-
ing cost $115,000, revenue $120,000.
WMIN St. Paul, Minn., Ch. 11, ERP 316 kw, an-
tenna 514 ft., construction cost $435,000, operating
cost $400,000, revenue $450,000.
t KXOK St. Louis, Ch. 4, ERP 100 kw, antenna
547 ft., construction cost $553,803, operating cost
$700,000, revenue $950,000.
f KFOR Lincoln, Neb., Ch. 10, ERP 55 kw, antenna
248 ft., construction cost $300,781, operating cost
$170,000, revenue $150,000.
tWROW Albany, N. Y., Ch. 41, ERP 200 kw,
antenna 1,160 ft., construction cost $365,474. operat-
ing cost $229,660, revenue $250,000.
t Elmira, N. Y., Corning Leader Inc., Ch. 18, ERP
58.3 kw, antenna 783 ft., construction cost $236,270,
operating cost $144,000, revenue $192,000. Ex-licensee
WCLI Corning and WELM Elmira, N. Y., applicant
is owned equally by William A. Underhill and Ed-
win S. Underhill Jr., each 50% owner of stations.
t WVET Rochester, N. Y., Ch. 10, ERP 26.2 kw,
antenna 450 ft., construction cost $176,000, operating
cost $230,000, revenue $315,000.
f WTRY Troy, N. Y., Ch. 23, ERP 261 kw, antenna
927 ft., construction cost $343,642, operating cost
$175,000, revenue $110,000.
t WTIK Durham, N. C, Ch. 11, ERP 316 kw, an-
tenna 523 ft., construction cost $436,000, operating
cost $240,000, revenue $350,000.
f WSJS Winston-Salem, N. C, Ch. 12, ERP 316
kw, antenna 500 ft., construction cost $544,553,
operating cost $400,000, revenue $450,000.
WTOB Winston-Salem, N. C, Ch. 12, ERP 316 kw,
antenna 363 ft., construction cost $412,092, operating
cost $329,040, revenue $341,120.
f WAKR Akron, Ohio, Ch. 49, ERP 145 kw, anten-
na 319 ft., construction cost $352,755, operating cost
$165,300, revenue $175,000.
WSTV Steubenville, Ohio, Ch. 9, ERP 200 kw, an-
tenna 992 ft., construction cost $500,800, operating
cost $300,000, revenue $400,000.
KTUL Muskogee, Okla., Ch. 8, ERP 316 kw, an-
tenna 1,000 ft., construction cost $613,265, operating
cost $294,400, revenue $347,000.
f KOMA Oklahoma City, Ch. 9, ERP 316 kw, an-
tenna 887 ft., construction cost $676,153, operating
cost $500,000, revenue $550,000.
Harrisburg, Pa., Kendrick Bcstg. Co., Ch. 27, ERP
20.4 kw, antenna 947 ft., construction cost $246,730,
operating cost $250,000, revenue $200,000. Herbert
Kendrick, 50%, of WHGB Harrisburg and Triangle
Publications, Inquirer Div. (WFIL-AM-FM-TV
Philadelphia), 50%.
f WBRE Wilkes-Barre, Pa., Ch. 28, ERP 1,000 kw,
antenna 1,223 ft., construction cost $438,572, operat-
ing cost $340,000, revenue $379,000.
t WRAK Williamsport, Pa., Ch. 36, ERP 20.6 kw,
LUX RATING TOP
Lux Radio Theatre (CBS, Mon., 9-10 p.m.
EDT) with 11.1 rating in 4,751,000
homes, was highest once-a-week evening
program according to national Nielsen
ratings of top network radio programs
for week of May 18-24. Top rated pro-
grams in other categories included even-
ing, multi-weekly — One Man's Family
(NBC, 7:45-8 p.m.), 5.2 in 2,226,000
homes; week day, daily — Romance of
Helen Trent (CBS, 12:30-45 p.m.), 8.4
in 3,595,000 homes; Sunday — Hollywood
Star Playhouse (NBC, 5-5:30 p.m.), 4.0
in 1,712,000 homes, and Saturday— Thea-
tre of Today (CBS, 12-12:30 p.m.), 6.4 in
2,739,000 homes.
PEOPLE...
HARTLEY SAMUELS, formerly responsible
for retail sales at WOR New York, will join
sales staff of WJZ New York tomorrow
(Tuesday) as supervisor of retail sales, Wil-
liam (Bud) Materne announced last Thurs-
day. He replaced Joseph Weisenberg, who will
shift to ABC national spot sales department.
EDWARD W. SCUDDER JR., president of
WNJR Newark, has been named Essex county
chairman for 1952 Sister Elizabeth Kenny
Foundation fund-raising campaign.
ROBERT H. DOLBEAR has been appointed
sales engineer for instrument division, Allen
B. DuMont Labs, Clifton, N. J., according to
announcement from E. G. Nichols, technical
sales manager. Mr. Dolbear was formerly
field service engineer for electronics division
of Curtiss- Wright Corp.
JANET (JAN) GILBERT, Henry Cabot Agen-
cy, Boston, expected to join Sherman & Mar-
quette, N. Y., as media buyer (radio-TV in-
cluded), effective July 7.
TRANSISTORS BY BULOVA
BULOVA WATCH Co., New York, called tele-
vision its principal advertising medium in its
annual report last week. John H. Ballard,
president, announced that Bulova has con-
cluded licensing arrangement with Western
Electric Co. for development and production of
transistors. Report listed Bulova earnings for
year ended March 31, 1952, of $2,646,063 com-
pared with $3,911,195 in fiscal year.
antenna 1,281 ft., construction cost $137,700, operat-
ing cost $50,000, revenue $70,000.
WPRO Providence, R. I., Ch. 12, ERP 316 kw, an-
tenna 510 ft., construction cost $1,012,991, operating
cost $530,000, revenue $600,000.
WORD Spartanburg, S. C, Ch. 7, ERP 316 kw,
antenna 2,000 ft., construction cost $376,671, operat-
ing cost $430,470, revenue $494,258.
f KELO Sioux Falls, S. D., Ch. 11, ERP 57.5 kw,
antenna 503 ft., construction cost $200,500, operating
cost $240,000, revenue $260,000.
f WMPS Memphis, Tenn., Ch. 13, ERP 316 kw, an-
tenna 1,026 ft., construction cost $716,025, operating
cost $508,230, revenue $550,000.
t Galveston, Tex., Mirador Television-Radio Corp.,
Ch. 11, ERP 226 kw, antenna 500 ft., construction
cost $616,817, operating cost $411,527, revenue $309,-
136. Co-owners are D. W., R. Lee, S. E. and H. L.
Kempner, having banking and cotton interests.
f Fort Worth, Tex., Tarrant County Television Co.,
Ch. 20, ERP 272 kw, antenna 315.7 ft., construction
cost $402,500, operating cost $351,000, revenue $360,-
000. Principals are K. K. Kellam (30%), A. H. Light-
foot (40%) and Basil S. Roper (30%), all associated
with Texas Motors, Fort Worth, Ford distributor.
f KFYO Lubbock, Tex., Ch. 5, ERP 100 kw, an-
tenna 750 ft., construction cost $700,000, operating
cost $330,000, revenue $350,000.
Lubbock, Tex., Bryant Radio and Television Inc.,
Ch. 11, ERP 93.1 kw, antenna 751 ft., construction
cost $342,100, operating cost $312,000, revenue $350,-
000. Applicant 52.5% owned by KCBD there.
f KWTX Waco, Tex., Ch. 11, ERP 9.9 kw, an-
tenna 590 ft., construction cost $229,475, operating
cost $114,600, revenue $125,000.
KVOS Bellingham, Wash., Ch. 12, ERP 20 kw,
antenna 550 ft., construction cost $82,500, operating
cost $140,000, revenue $150,000.
f KJR Seattle, Wash., Ch. 7, ERP 316 kw, antenna
1,291 ft., construction cost $645,675, operating cost
$460,000, revenue $500,000.
f WWVA Wheeling, W. Va., Ch. 9, ERP 282 kw,
antenna 1,041 ft., construction cost $1,232,312, oper-
ating cost $525,000, revenue $360,000.
Madison, Wis., Television of Wisconsin Inc., Ch.
3, ERP 100 kw, antenna 712 ft., construction cost
$480,242, operating cost $240,000, revenue $240,000.
Principals: William E. Walker, Bernhard M. Moutz
and Frank A. Jones.
Existing Stations — Change in Channels
WDTV (TV) Pittsburgh, Ch. 2, ERP 100 kw visual,
antenna height above average terrain 808 ft., cost
of change $166,450 (change from Ch. 3, ERP 16.6
kw visual; change required under provisions of
FCC Sixth Report & Order).
WTTV (TV) Bloomington, Ind., Ch. 4, ERP 100 kw,
antenna 1,000 ft., cost of change about $275,000
(change from Ch. 10, ERP 27.2 kw; change required
under provisions of FCC Sixth Report & Order).
f Indicates pre-thaw application refiled.
Page 86 • June 30, 1952
BROADCASTING • Telecasting
,N THE HEART fAmeBICAJ
7
KMBC
KFRM
Team and It's
mm.
'"Program - IV tee ". , ,*
Does the farmer stop milking his cows during the summer? Ridiculous!
No more than the KMBC-KFRM Service Farms stop farming during the
summer — or no more than Phil Evans, Bob Riley or Jim Leathers stop pass-
ing out that vital farm information to the Heart of America farmer who
turns on the radio in his barn to catch KMBC-KFRM farm programs while
he gets his milking done. Or no more than the Team's News Department
stops disseminating the latest news in eleven daily newscasts. Yes indeed,
KMBC-KFRM is "program-wise." Summer time — wintertime, the Team is
on-the-air with the kind of programming that it knows from thirty years of
broadcasting experience the largest share of the audience will return to, and
listen for, day after day.
It is this program wisdom which has long since placed The KMBC-KFRM
Team in top spot in The Heart of America — and continues to keep The Team
in that spot by a comfortable margin.
vj* This is the first of a series on The KMBC-KFRM know-how which spells dominance
in the Heart of America.
Call KMBC-KFRM or your nearest Free & Peters Colonel for the KMBC-
! 1 ^r^: 3 KFRM program story. BE WISE -REALIZE ...to sell the Whole Heart of
5 America Wholeheartedly it's . . .
^KMBC-KFRM1^"
CBS RADIO FOR THE HEART OF AMERICA
OWNED AND OPERATED BY MIDLAND BROADCASTING COMPANY
Wtypy Birthday to U*!
Maryland's pioneer radio station is proud and happy to be among
the early birds who celebrate 30 years in radio in 1952.
They've been good years, too. We've done a lot of trailblazing in
our community. We originated the first live speech by a President of the
United States, we introduced the mobile unit to Maryland, we originated
the first regularly sponsored newscast in the whole country, and many,
many more.
We intend to continue intelligent pioneering wherever possible. We
believe that radio stations have learned much in the past and have much
to learn in the future.
Here's a gentle reminder. If you're out to do a real selling job in the
Baltimore market, just cut yourself a slice of
WFBR
ABC BASIC NETWORK • 5000 WATTS IN BALTIMORE, MD. • REPRESENTED NATIONALLY BY JOHN BLAIR & COMPANY